From 1f588425fd5e835f9c62729056e635859a8aa6b1 Mon Sep 17 00:00:00 2001 From: alxlyj Date: Thu, 21 Nov 2024 05:09:14 -0500 Subject: [PATCH] clear notebook outputs --- python/src/robyn/allocator/optimizer.py | 94 +- python/src/robyn/robyn.py | 2 + python/src/robyn/tutorials/tutorial1.ipynb | 1 + .../src/robyn/tutorials/tutorial1_src.ipynb | 9 - .../robyn/tutorials/tutorial6_allocator.ipynb | 877469 ++++++++++++++- 5 files changed, 877491 insertions(+), 84 deletions(-) diff --git a/python/src/robyn/allocator/optimizer.py b/python/src/robyn/allocator/optimizer.py index 327019e74..fb7800fd9 100644 --- a/python/src/robyn/allocator/optimizer.py +++ b/python/src/robyn/allocator/optimizer.py @@ -55,19 +55,21 @@ def __init__( self._initialize_data() # Log initial model parameters - print("\nInitial model metrics:") - print(f"Total initial spend: {self.init_spend_total:,.2f}") - print(f"Total initial response: {np.sum(self.init_response):,.2f}") - print(f"Overall ROI: {np.sum(self.init_response)/self.init_spend_total:.4f}") - - print("\nPareto to Allocator transfer:") - print(f"Selected model: {select_model}") - print("Media coefficients from Pareto:") + logger.debug("\nInitial model metrics:") + logger.debug(f"Total initial spend: {self.init_spend_total:,.2f}") + logger.debug(f"Total initial response: {np.sum(self.init_response):,.2f}") + logger.debug( + f"Overall ROI: {np.sum(self.init_response)/self.init_spend_total:.4f}" + ) + + logger.debug("\nPareto to Allocator transfer:") + logger.debug(f"Selected model: {select_model}") + logger.debug("Media coefficients from Pareto:") for channel in self.media_spend_sorted: coef = self.dt_best_coef[self.dt_best_coef["rn"] == channel]["coef"].values[ 0 ] - print(f"{channel}: {coef}") + logger.debug(f"{channel}: {coef}") def _validate_inputs(self) -> None: """Validate input data and parameters.""" @@ -109,8 +111,8 @@ def _initialize_data(self) -> None: (self.pareto_result.x_decomp_agg["solID"] == self.select_model) & (self.pareto_result.x_decomp_agg["rn"].isin(self.paid_media_spends)) ] - print("Model Coefficients:") - print(self.dt_best_coef) + logger.debug("Model Coefficients:") + logger.debug(self.dt_best_coef) # Initialize hill parameters self.hill_params = get_hill_params( @@ -121,12 +123,12 @@ def _initialize_data(self) -> None: self.media_spend_sorted, self.select_model, ) - # Add debug prints after getting hill params: - print("Hill Parameters:") - print(f"Alphas: {self.hill_params.alphas}") - print(f"Gammas: {self.hill_params.gammas}") - print(f"Coefficients: {self.hill_params.coefs}") - print(f"Carryover: {self.hill_params.carryover}") + # Add debug logger.debugs after getting hill params: + logger.debug("Hill Parameters:") + logger.debug(f"Alphas: {self.hill_params.alphas}") + logger.debug(f"Gammas: {self.hill_params.gammas}") + logger.debug(f"Coefficients: {self.hill_params.coefs}") + logger.debug(f"Carryover: {self.hill_params.carryover}") # Handle zero coefficients like R self.exclude = np.array([coef == 0 for coef in self.hill_params.coefs]) @@ -241,9 +243,9 @@ def _setup_constraints(self) -> Constraints: upper_bounds = self.init_spend_unit * self.params.channel_constr_up budget_constraint = self.init_spend_total - print("\nOptimization constraints:") - print(f"Total budget: {budget_constraint:,.2f}") - print(f"Bounds multiplier: {self.params.channel_constr_multiplier}") + logger.debug("\nOptimization constraints:") + logger.debug(f"Total budget: {budget_constraint:,.2f}") + logger.debug(f"Bounds multiplier: {self.params.channel_constr_multiplier}") return Constraints( lower_bounds=lower_bounds, @@ -261,18 +263,18 @@ def _setup_target_efficiency_constraints(self) -> Constraints: if self.dep_var_type == "revenue": initial_roas = np.sum(self.init_response) / np.sum(self.init_spend_unit) target_value = initial_roas * 0.8 # Target 80% of initial ROAS - print( + logger.debug( f"Target ROAS: {target_value:.4f} (80% of initial {initial_roas:.4f})" ) else: initial_cpa = np.sum(self.init_spend_unit) / np.sum(self.init_response) target_value = initial_cpa * 1.2 # Target 120% of initial CPA - print( + logger.debug( f"Target CPA: {target_value:.4f} (120% of initial {initial_cpa:.4f})" ) else: target_value = self.params.target_value - print(f"Using provided target value: {target_value:.4f}") + logger.debug(f"Using provided target value: {target_value:.4f}") return Constraints( lower_bounds=lower_bounds, @@ -283,7 +285,7 @@ def _setup_target_efficiency_constraints(self) -> Constraints: def optimize(self) -> AllocationResult: """Run the budget allocation optimization.""" - print(f"\nStarting optimization for scenario: {self.params.scenario}") + logger.debug(f"\nStarting optimization for scenario: {self.params.scenario}") # Initialize constraints based on scenario if self.params.scenario == SCENARIO_TARGET_EFFICIENCY: @@ -298,7 +300,7 @@ def optimize(self) -> AllocationResult: def _run_optimization(self, bounded: bool = True) -> OptimizationResult: """Run optimization while respecting excluded channels.""" - print(f"\nOptimization run (Bounded: {bounded})") + logger.debug(f"\nOptimization run (Bounded: {bounded})") # Calculate bounds if bounded: @@ -398,16 +400,16 @@ def _run_optimization(self, bounded: bool = True) -> OptimizationResult: final_solution = result.x.copy() final_solution[self.exclude] = self.init_spend_unit[self.exclude] - print(f"\nNew best solution (attempt {i+1}):") - print(f"Objective value: {result.fun:,.2f}") + logger.debug(f"\nNew best solution (attempt {i+1}):") + logger.debug(f"Objective value: {result.fun:,.2f}") total_response = np.sum( [ self.calculate_response(spend, i) for i, spend in enumerate(final_solution) ] ) - print(f"Total spend: {np.sum(final_solution):,.2f}") - print(f"Total response: {total_response:,.2f}") + logger.debug(f"Total spend: {np.sum(final_solution):,.2f}") + logger.debug(f"Total response: {total_response:,.2f}") best_objective = result.fun best_result = OptimizationResult( @@ -475,20 +477,20 @@ def calculate_response(self, spend: float, channel_index: int) -> float: x_saturated = (x_adstocked**alpha) / (x_adstocked**alpha + inflexion**alpha) response = coef * x_saturated - print(f"\n{channel} Response Calculation:") - print(f"Input spend: {spend:,.2f}") - print(f"Adstocked value: {x_adstocked:,.2f}") - print(f"Saturated value: {x_saturated:.4f}") - print(f"Final response: {response:.4f}") + logger.debug(f"\n{channel} Response Calculation:") + logger.debug(f"Input spend: {spend:,.2f}") + logger.debug(f"Adstocked value: {x_adstocked:,.2f}") + logger.debug(f"Saturated value: {x_saturated:.4f}") + logger.debug(f"Final response: {response:.4f}") # In calculate_response method - print(f"Raw spend: {spend}") - print(f"After adstock: {x_adstocked}") - print(f"After hill transform: {x_saturated}") - - print("\nResponse calculation components:") - print(f"Alpha: {self.hill_params.alphas[channel_index]}") - print(f"Gamma: {self.hill_params.gammas[channel_index]}") - print(f"Coefficient: {self.hill_params.coefs[channel_index]}") + logger.debug(f"Raw spend: {spend}") + logger.debug(f"After adstock: {x_adstocked}") + logger.debug(f"After hill transform: {x_saturated}") + + logger.debug("\nResponse calculation components:") + logger.debug(f"Alpha: {self.hill_params.alphas[channel_index]}") + logger.debug(f"Gamma: {self.hill_params.gammas[channel_index]}") + logger.debug(f"Coefficient: {self.hill_params.coefs[channel_index]}") return response def _process_optimization_results( @@ -541,10 +543,10 @@ def _process_optimization_results( ) # Log final results summary - print("\nOptimization Results Summary:") - print(f"Initial total response: {np.sum(self.init_response):,.2f}") - print(f"Optimized total response: {np.sum(bounded_response):,.2f}") - print( + logger.debug("\nOptimization Results Summary:") + logger.debug(f"Initial total response: {np.sum(self.init_response):,.2f}") + logger.debug(f"Optimized total response: {np.sum(bounded_response):,.2f}") + logger.debug( f"Response lift: {((np.sum(bounded_response)/np.sum(self.init_response))-1)*100:,.2f}%" ) diff --git a/python/src/robyn/robyn.py b/python/src/robyn/robyn.py index 96514783c..3f8df4d67 100644 --- a/python/src/robyn/robyn.py +++ b/python/src/robyn/robyn.py @@ -372,6 +372,8 @@ def optimize_budget( ): select_model = pareto_solutions[1] + logger.info("Selected model for budget optimization: %s", select_model) + allocator = BudgetAllocator( mmm_data=self.mmm_data, featurized_mmm_data=self.featurized_mmm_data, diff --git a/python/src/robyn/tutorials/tutorial1.ipynb b/python/src/robyn/tutorials/tutorial1.ipynb index a9039f221..b568d393f 100644 --- a/python/src/robyn/tutorials/tutorial1.ipynb +++ b/python/src/robyn/tutorials/tutorial1.ipynb @@ -235,6 +235,7 @@ "robyn.train_models(trials_config=trials_config,\n", " ts_validation=True, # changed from True to False -> deacitvate\n", " add_penalty_factor=False,\n", + " rssd_zero_penalty=True,\n", " cores=8,\n", " nevergrad_algo=NevergradAlgorithm.TWO_POINTS_DE,\n", " model_name=Models.RIDGE,\n", diff --git a/python/src/robyn/tutorials/tutorial1_src.ipynb b/python/src/robyn/tutorials/tutorial1_src.ipynb index 75bc007d3..9e06a764f 100644 --- a/python/src/robyn/tutorials/tutorial1_src.ipynb +++ b/python/src/robyn/tutorials/tutorial1_src.ipynb @@ -389,15 +389,6 @@ " plots=True,\n", ")\n", "\n", - "\n", - "print(\"\\nInitial constraints:\")\n", - "for channel, low, up in zip(\n", - " mmm_data.mmmdata_spec.paid_media_spends,\n", - " [0.7] * len(mmm_data.mmmdata_spec.paid_media_spends), # Expand single value\n", - " [1.2, 1.5, 1.5, 1.5, 1.5], # Per channel values\n", - "):\n", - " print(f\"{channel}: {low:.1f}x - {up:.1f}x\")\n", - "\n", "# Initialize budget allocator\n", "max_response_allocator = BudgetAllocator(\n", " mmm_data=mmm_data,\n", diff --git a/python/src/robyn/tutorials/tutorial6_allocator.ipynb b/python/src/robyn/tutorials/tutorial6_allocator.ipynb index c32782990..75fe87e12 100644 --- a/python/src/robyn/tutorials/tutorial6_allocator.ipynb +++ b/python/src/robyn/tutorials/tutorial6_allocator.ipynb @@ -20,7 +20,17 @@ "cell_type": "code", "execution_count": 1, "metadata": {}, - "outputs": [], + "outputs": [ + { + "name": "stderr", + "output_type": "stream", + "text": [ + "2024-11-21 04:54:06,337 - robyn - INFO - Logging is set up to console only.\n", + "/Users/yijuilee/robynpy_release_reviews/robynvenv/lib/python3.9/site-packages/tqdm/auto.py:21: TqdmWarning: IProgress not found. Please update jupyter and ipywidgets. See https://ipywidgets.readthedocs.io/en/stable/user_install.html\n", + " from .autonotebook import tqdm as notebook_tqdm\n" + ] + } + ], "source": [ "## Step 1: Setup and Import\n", "import sys\n", @@ -48,9 +58,23 @@ }, { "cell_type": "code", - "execution_count": null, + "execution_count": 2, "metadata": {}, - "outputs": [], + "outputs": [ + { + "name": "stdout", + "output_type": "stream", + "text": [ + "Adjusted window_start to the closest date in the data: 2016-01-04 00:00:00\n", + "Adjusted window_end to the closest date in the data: 2018-12-31 00:00:00\n", + "Raw hyperparameters data: {'facebook_S_alphas': [0.5, 3], 'facebook_S_gammas': [0.3, 1], 'facebook_S_thetas': [0, 0.3], 'print_S_alphas': [0.5, 3], 'print_S_gammas': [0.3, 1], 'print_S_thetas': [0.1, 0.4], 'tv_S_alphas': [0.5, 3], 'tv_S_gammas': [0.3, 1], 'tv_S_thetas': [0.3, 0.8], 'search_S_alphas': [0.5, 3], 'search_S_gammas': [0.3, 1], 'search_S_thetas': [0, 0.3], 'ooh_S_alphas': [0.5, 3], 'ooh_S_gammas': [0.3, 1], 'ooh_S_thetas': [0.1, 0.4], 'newsletter_alphas': [0.5, 3], 'newsletter_gammas': [0.3, 1], 'newsletter_thetas': [0.1, 0.4], 'train_size': [0.5, 0.8]}\n", + "Data loaded successfully:\n", + "- Data timeframe: 2015-11-23 00:00:00 to 2019-11-11 00:00:00\n", + "- Number of paid media channels: 5\n", + "- Channels: ['tv_S', 'ooh_S', 'print_S', 'facebook_S', 'search_S']\n" + ] + } + ], "source": [ "# Load data from JSON exported from R\n", "# raw_input_collect = load_data_from_json(\n", @@ -110,7 +134,7 @@ }, { "cell_type": "code", - "execution_count": null, + "execution_count": 3, "metadata": {}, "outputs": [], "source": [ @@ -122,9 +146,19 @@ }, { "cell_type": "code", - "execution_count": null, + "execution_count": 4, "metadata": {}, - "outputs": [], + "outputs": [ + { + "name": "stdout", + "output_type": "stream", + "text": [ + "3_216_3\n", + "3_206_5\n", + "4_182_3\n" + ] + } + ], "source": [ "for i in raw_output_collect[\"clusters\"][\"models\"]:\n", " print(i[\"solID\"])" @@ -132,7 +166,7 @@ }, { "cell_type": "code", - "execution_count": null, + "execution_count": 5, "metadata": {}, "outputs": [], "source": [ @@ -151,18 +185,133 @@ }, { "cell_type": "code", - "execution_count": null, + "execution_count": 6, "metadata": {}, - "outputs": [], + "outputs": [ + { + "name": "stdout", + "output_type": "stream", + "text": [ + "Hyperparameters raw output: Hyperparameters(\n", + " facebook_S=Hyperparameter(\n", + " thetas=[0, 0.3],\n", + " shapes=None,\n", + " scales=None,\n", + " alphas=[0.5, 3],\n", + " gammas=[0.3, 1],\n", + " penalty=None\n", + ")\n", + " print_S=Hyperparameter(\n", + " thetas=[0.1, 0.4],\n", + " shapes=None,\n", + " scales=None,\n", + " alphas=[0.5, 3],\n", + " gammas=[0.3, 1],\n", + " penalty=None\n", + ")\n", + " tv_S=Hyperparameter(\n", + " thetas=[0.3, 0.8],\n", + " shapes=None,\n", + " scales=None,\n", + " alphas=[0.5, 3],\n", + " gammas=[0.3, 1],\n", + " penalty=None\n", + ")\n", + " search_S=Hyperparameter(\n", + " thetas=[0, 0.3],\n", + " shapes=None,\n", + " scales=None,\n", + " alphas=[0.5, 3],\n", + " gammas=[0.3, 1],\n", + " penalty=None\n", + ")\n", + " ooh_S=Hyperparameter(\n", + " thetas=[0.1, 0.4],\n", + " shapes=None,\n", + " scales=None,\n", + " alphas=[0.5, 3],\n", + " gammas=[0.3, 1],\n", + " penalty=None\n", + ")\n", + " newsletter=Hyperparameter(\n", + " thetas=[0.1, 0.4],\n", + " shapes=None,\n", + " scales=None,\n", + " alphas=[0.5, 3],\n", + " gammas=[0.3, 1],\n", + " penalty=None\n", + ")\n", + ")\n" + ] + } + ], "source": [ "print(\"Hyperparameters raw output:\", hyperparameters)" ] }, { "cell_type": "code", - "execution_count": null, + "execution_count": 7, "metadata": {}, - "outputs": [], + "outputs": [ + { + "name": "stdout", + "output_type": "stream", + "text": [ + "Channel: facebook_S\n", + " Thetas: [0, 0.3]\n", + " Shapes: None\n", + " Scales: None\n", + " Alphas: [0.5, 3]\n", + " Gammas: [0.3, 1]\n", + " Penalty: None\n", + "\n", + "Channel: print_S\n", + " Thetas: [0.1, 0.4]\n", + " Shapes: None\n", + " Scales: None\n", + " Alphas: [0.5, 3]\n", + " Gammas: [0.3, 1]\n", + " Penalty: None\n", + "\n", + "Channel: tv_S\n", + " Thetas: [0.3, 0.8]\n", + " Shapes: None\n", + " Scales: None\n", + " Alphas: [0.5, 3]\n", + " Gammas: [0.3, 1]\n", + " Penalty: None\n", + "\n", + "Channel: search_S\n", + " Thetas: [0, 0.3]\n", + " Shapes: None\n", + " Scales: None\n", + " Alphas: [0.5, 3]\n", + " Gammas: [0.3, 1]\n", + " Penalty: None\n", + "\n", + "Channel: ooh_S\n", + " Thetas: [0.1, 0.4]\n", + " Shapes: None\n", + " Scales: None\n", + " Alphas: [0.5, 3]\n", + " Gammas: [0.3, 1]\n", + " Penalty: None\n", + "\n", + "Channel: newsletter\n", + " Thetas: [0.1, 0.4]\n", + " Shapes: None\n", + " Scales: None\n", + " Alphas: [0.5, 3]\n", + " Gammas: [0.3, 1]\n", + " Penalty: None\n", + "\n", + "Adstock: geometric\n", + "Lambda: 0.0\n", + "Train Size: [0.5, 0.8]\n" + ] + } + ], "source": [ "# Assuming `hyperparameters` is an instance of the `Hyperparameters` class\n", "\n", @@ -185,18 +334,330205 @@ }, { "cell_type": "code", - "execution_count": null, + "execution_count": 8, "metadata": {}, - "outputs": [], + "outputs": [ + { + "name": "stdout", + "output_type": "stream", + "text": [ + "geometric\n" + ] + } + ], "source": [ "print(hyperparameters.adstock.value)" ] }, { "cell_type": "code", - "execution_count": null, + "execution_count": 9, "metadata": {}, - "outputs": [], + "outputs": [ + { + "name": "stderr", + "output_type": "stream", + "text": [ + "2024-11-21 04:54:11,380 - robyn.allocator.optimizer - WARNING - The following media channels have zero coefficients and will be excluded: facebook_S\n" + ] + }, + { + "name": "stdout", + "output_type": "stream", + "text": [ + "\n", + "Initial constraints:\n", + "tv_S: 0.7x - 1.2x\n", + "ooh_S: 0.7x - 1.5x\n", + "print_S: 0.7x - 1.5x\n", + "facebook_S: 0.7x - 1.5x\n", + "search_S: 0.7x - 1.5x\n", + "Model Coefficients:\n", + " rn coef xDecompAgg xDecompPerc xDecompMeanNon0 \\\n", + "810 tv_S 540136.918060 2.518542e+06 0.008703 16041.669449 \n", + "811 ooh_S 142907.584143 7.526637e+06 0.026009 47940.361720 \n", + "812 print_S 67175.535265 1.016492e+06 0.003513 6474.473689 \n", + "813 facebook_S 0.000000 0.000000e+00 0.000000 0.000000 \n", + "814 search_S 27982.390886 1.374005e+06 0.004748 8751.623090 \n", + "\n", + " xDecompMeanNon0Perc xDecompAggRF xDecompPercRF xDecompMeanNon0RF \\\n", + "810 0.007755 2.518542e+06 0.008703 16041.669449 \n", + "811 0.023175 7.526637e+06 0.026009 47940.361720 \n", + "812 0.003130 1.016492e+06 0.003513 6474.473689 \n", + "813 0.000000 0.000000e+00 0.000000 0.000000 \n", + "814 0.004231 1.374005e+06 0.004748 8751.623090 \n", + "\n", + " xDecompMeanNon0PercRF ... roi_mean roi_total cpa_total cluster \\\n", + "810 0.007755 ... 0.114880 0.971880 1.028933 1.0 \n", + "811 0.023175 ... 1.105363 0.913461 1.094738 1.0 \n", + "812 0.003130 ... 0.730660 1.689550 0.591874 1.0 \n", + "813 0.000000 ... 0.000000 0.000000 NaN 1.0 \n", + "814 0.004231 ... 1.753742 1.696386 0.589488 1.0 \n", + "\n", + " top_sol boot_mean boot_se ci_low ci_up carryover_pct \n", + "810 True 1.814101 0.102663 0.304942 3.331269 0.041330 \n", + "811 True 1.001219 0.014347 0.790147 1.213072 0.679726 \n", + "812 True 2.143763 0.053980 1.347883 2.939132 0.092628 \n", + "813 True 0.999168 0.106170 0.000000 2.565886 0.000000 \n", + "814 True 2.844661 0.266278 0.000000 6.782526 0.092045 \n", + "\n", + "[5 rows x 48 columns]\n", + "Hill Parameters:\n", + "Alphas: [2.99661465 0.58647696 2.63255795 2.83794725 2.77536249]\n", + "Gammas: [0.98278114 0.31275131 0.65250523 0.43167166 0.39767878]\n", + "Coefficients: [540136.91805991 142907.58414339 67175.53526533 0.\n", + " 27982.39088622]\n", + "Carryover: [1.22222222 0.33333333 0.33333333 0.17647059 0.17647059]\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.26\n", + "Adstocked value: 16,283.48\n", + "Saturated value: 0.0009\n", + "Final response: 506.0991\n", + "Raw spend: 16282.257947435897\n", + "After adstock: 16283.48016965812\n", + "After hill transform: 0.000936983027542304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,818.55\n", + "Adstocked value: 52,818.88\n", + "Saturated value: 0.3424\n", + "Final response: 48934.0555\n", + "Raw spend: 52818.550425\n", + "After adstock: 52818.88375833334\n", + "After hill transform: 0.3424174846991878\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,856.63\n", + "Adstocked value: 3,856.97\n", + "Saturated value: 0.0093\n", + "Final response: 626.0185\n", + "Raw spend: 3856.634472435897\n", + "After adstock: 3856.9678057692304\n", + "After hill transform: 0.0093191446334415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,099.15\n", + "Adstocked value: 5,099.32\n", + "Saturated value: 0.1474\n", + "Final response: 4125.1989\n", + "Raw spend: 5099.145299358974\n", + "After adstock: 5099.321769947209\n", + "After hill transform: 0.14742124347597124\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "Initial model metrics:\n", + "Total initial spend: 80,198.11\n", + "Total initial response: 54,191.37\n", + "Overall ROI: 0.6757\n", + "\n", + "Pareto to Allocator transfer:\n", + "Selected model: 3_216_3\n", + "Media coefficients from Pareto:\n", + "tv_S: 540136.9180599145\n", + "ooh_S: 142907.5841433879\n", + "print_S: 67175.53526533395\n", + "facebook_S: 0.0\n", + "search_S: 27982.390886217312\n", + "\n", + "Starting optimization for scenario: max_response\n", + "\n", + "Optimization constraints:\n", + "Total budget: 80,198.11\n", + "Bounds multiplier: 3.0\n", + "\n", + "Optimization run (Bounded: True)\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.26\n", + "Adstocked value: 16,283.48\n", + "Saturated value: 0.0009\n", + "Final response: 506.0991\n", + "Raw spend: 16282.257947435897\n", + "After adstock: 16283.48016965812\n", + "After hill transform: 0.000936983027542304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,818.55\n", + "Adstocked value: 52,818.88\n", + "Saturated value: 0.3424\n", + "Final response: 48934.0555\n", + "Raw spend: 52818.550425\n", + "After adstock: 52818.88375833334\n", + "After hill transform: 0.3424174846991878\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,856.63\n", + "Adstocked value: 3,856.97\n", + "Saturated value: 0.0093\n", + "Final response: 626.0185\n", + "Raw spend: 3856.634472435897\n", + "After adstock: 3856.9678057692304\n", + "After hill transform: 0.0093191446334415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,099.15\n", + "Adstocked value: 5,099.32\n", + "Saturated value: 0.1474\n", + "Final response: 4125.1989\n", + "Raw spend: 5099.145299358974\n", + "After adstock: 5099.321769947209\n", + "After hill transform: 0.14742124347597124\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.26\n", + "Adstocked value: 16,283.48\n", + "Saturated value: 0.0009\n", + "Final response: 506.0991\n", + "Raw spend: 16282.257947450798\n", + "After adstock: 16283.480169673021\n", + "After hill transform: 0.000936983027544871\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,818.55\n", + "Adstocked value: 52,818.88\n", + "Saturated value: 0.3424\n", + "Final response: 48934.0555\n", + "Raw spend: 52818.550425\n", + "After adstock: 52818.88375833334\n", + "After hill transform: 0.3424174846991878\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,856.63\n", + "Adstocked value: 3,856.97\n", + "Saturated value: 0.0093\n", + "Final response: 626.0185\n", + "Raw spend: 3856.634472435897\n", + "After adstock: 3856.9678057692304\n", + "After hill transform: 0.0093191446334415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,099.15\n", + "Adstocked value: 5,099.32\n", + "Saturated value: 0.1474\n", + "Final response: 4125.1989\n", + "Raw spend: 5099.145299358974\n", + "After adstock: 5099.321769947209\n", + "After hill transform: 0.14742124347597124\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.26\n", + "Adstocked value: 16,283.48\n", + "Saturated value: 0.0009\n", + "Final response: 506.0991\n", + "Raw spend: 16282.257947435897\n", + "After adstock: 16283.48016965812\n", + "After hill transform: 0.000936983027542304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,818.55\n", + "Adstocked value: 52,818.88\n", + "Saturated value: 0.3424\n", + "Final response: 48934.0555\n", + "Raw spend: 52818.5504250149\n", + "After adstock: 52818.88375834824\n", + "After hill transform: 0.34241748469922506\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,856.63\n", + "Adstocked value: 3,856.97\n", + "Saturated value: 0.0093\n", + "Final response: 626.0185\n", + "Raw spend: 3856.634472435897\n", + "After adstock: 3856.9678057692304\n", + "After hill transform: 0.0093191446334415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,099.15\n", + "Adstocked value: 5,099.32\n", + "Saturated value: 0.1474\n", + "Final response: 4125.1989\n", + "Raw spend: 5099.145299358974\n", + "After adstock: 5099.321769947209\n", + "After hill transform: 0.14742124347597124\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.26\n", + "Adstocked value: 16,283.48\n", + "Saturated value: 0.0009\n", + "Final response: 506.0991\n", + "Raw spend: 16282.257947435897\n", + "After adstock: 16283.48016965812\n", + "After hill transform: 0.000936983027542304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,818.55\n", + "Adstocked value: 52,818.88\n", + "Saturated value: 0.3424\n", + "Final response: 48934.0555\n", + "Raw spend: 52818.550425\n", + "After adstock: 52818.88375833334\n", + "After hill transform: 0.3424174846991878\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,856.63\n", + "Adstocked value: 3,856.97\n", + "Saturated value: 0.0093\n", + "Final response: 626.0185\n", + "Raw spend: 3856.634472450798\n", + "After adstock: 3856.9678057841315\n", + "After hill transform: 0.009319144633535401\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,099.15\n", + "Adstocked value: 5,099.32\n", + "Saturated value: 0.1474\n", + "Final response: 4125.1989\n", + "Raw spend: 5099.145299358974\n", + "After adstock: 5099.321769947209\n", + "After hill transform: 0.14742124347597124\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.26\n", + "Adstocked value: 16,283.48\n", + "Saturated value: 0.0009\n", + "Final response: 506.0991\n", + "Raw spend: 16282.257947435897\n", + "After adstock: 16283.48016965812\n", + "After hill transform: 0.000936983027542304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,818.55\n", + "Adstocked value: 52,818.88\n", + "Saturated value: 0.3424\n", + "Final response: 48934.0555\n", + "Raw spend: 52818.550425\n", + "After adstock: 52818.88375833334\n", + "After hill transform: 0.3424174846991878\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,856.63\n", + "Adstocked value: 3,856.97\n", + "Saturated value: 0.0093\n", + "Final response: 626.0185\n", + "Raw spend: 3856.634472435897\n", + "After adstock: 3856.9678057692304\n", + "After hill transform: 0.0093191446334415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,099.15\n", + "Adstocked value: 5,099.32\n", + "Saturated value: 0.1474\n", + "Final response: 4125.1989\n", + "Raw spend: 5099.145299373875\n", + "After adstock: 5099.32176996211\n", + "After hill transform: 0.14742124347699062\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,281.65\n", + "Adstocked value: 16,282.88\n", + "Saturated value: 0.0009\n", + "Final response: 506.0429\n", + "Raw spend: 16281.65382145946\n", + "After adstock: 16282.876043681683\n", + "After hill transform: 0.000936878958934293\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,818.21\n", + "Adstocked value: 52,818.54\n", + "Saturated value: 0.3424\n", + "Final response: 48933.9342\n", + "Raw spend: 52818.210947460844\n", + "After adstock: 52818.54428079418\n", + "After hill transform: 0.34241663594855176\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,856.36\n", + "Adstocked value: 3,856.69\n", + "Saturated value: 0.0093\n", + "Final response: 625.9027\n", + "Raw spend: 3856.3609128655994\n", + "After adstock: 3856.694246198933\n", + "After hill transform: 0.009317420903313677\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,100.36\n", + "Adstocked value: 5,100.54\n", + "Saturated value: 0.1475\n", + "Final response: 4127.5290\n", + "Raw spend: 5100.362462444866\n", + "After adstock: 5100.538933033101\n", + "After hill transform: 0.14750451571502415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,281.65\n", + "Adstocked value: 16,282.88\n", + "Saturated value: 0.0009\n", + "Final response: 506.0429\n", + "Raw spend: 16281.653821474361\n", + "After adstock: 16282.876043696584\n", + "After hill transform: 0.0009368789589368599\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,818.21\n", + "Adstocked value: 52,818.54\n", + "Saturated value: 0.3424\n", + "Final response: 48933.9342\n", + "Raw spend: 52818.210947460844\n", + "After adstock: 52818.54428079418\n", + "After hill transform: 0.34241663594855176\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,856.36\n", + "Adstocked value: 3,856.69\n", + "Saturated value: 0.0093\n", + "Final response: 625.9027\n", + "Raw spend: 3856.3609128655994\n", + "After adstock: 3856.694246198933\n", + "After hill transform: 0.009317420903313677\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,100.36\n", + "Adstocked value: 5,100.54\n", + "Saturated value: 0.1475\n", + "Final response: 4127.5290\n", + "Raw spend: 5100.362462444866\n", + "After adstock: 5100.538933033101\n", + "After hill transform: 0.14750451571502415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,281.65\n", + "Adstocked value: 16,282.88\n", + "Saturated value: 0.0009\n", + "Final response: 506.0429\n", + "Raw spend: 16281.65382145946\n", + "After adstock: 16282.876043681683\n", + "After hill transform: 0.000936878958934293\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,818.21\n", + "Adstocked value: 52,818.54\n", + "Saturated value: 0.3424\n", + "Final response: 48933.9342\n", + "Raw spend: 52818.210947475745\n", + "After adstock: 52818.54428080908\n", + "After hill transform: 0.342416635948589\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,856.36\n", + "Adstocked value: 3,856.69\n", + "Saturated value: 0.0093\n", + "Final response: 625.9027\n", + "Raw spend: 3856.3609128655994\n", + "After adstock: 3856.694246198933\n", + "After hill transform: 0.009317420903313677\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,100.36\n", + "Adstocked value: 5,100.54\n", + "Saturated value: 0.1475\n", + "Final response: 4127.5290\n", + "Raw spend: 5100.362462444866\n", + "After adstock: 5100.538933033101\n", + "After hill transform: 0.14750451571502415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,281.65\n", + "Adstocked value: 16,282.88\n", + "Saturated value: 0.0009\n", + "Final response: 506.0429\n", + "Raw spend: 16281.65382145946\n", + "After adstock: 16282.876043681683\n", + "After hill transform: 0.000936878958934293\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,818.21\n", + "Adstocked value: 52,818.54\n", + "Saturated value: 0.3424\n", + "Final response: 48933.9342\n", + "Raw spend: 52818.210947460844\n", + "After adstock: 52818.54428079418\n", + "After hill transform: 0.34241663594855176\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,856.36\n", + "Adstocked value: 3,856.69\n", + "Saturated value: 0.0093\n", + "Final response: 625.9027\n", + "Raw spend: 3856.3609128805006\n", + "After adstock: 3856.694246213834\n", + "After hill transform: 0.009317420903407566\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,100.36\n", + "Adstocked value: 5,100.54\n", + "Saturated value: 0.1475\n", + "Final response: 4127.5290\n", + "Raw spend: 5100.362462444866\n", + "After adstock: 5100.538933033101\n", + "After hill transform: 0.14750451571502415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,281.65\n", + "Adstocked value: 16,282.88\n", + "Saturated value: 0.0009\n", + "Final response: 506.0429\n", + "Raw spend: 16281.65382145946\n", + "After adstock: 16282.876043681683\n", + "After hill transform: 0.000936878958934293\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,818.21\n", + "Adstocked value: 52,818.54\n", + "Saturated value: 0.3424\n", + "Final response: 48933.9342\n", + "Raw spend: 52818.210947460844\n", + "After adstock: 52818.54428079418\n", + "After hill transform: 0.34241663594855176\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,856.36\n", + "Adstocked value: 3,856.69\n", + "Saturated value: 0.0093\n", + "Final response: 625.9027\n", + "Raw spend: 3856.3609128655994\n", + "After adstock: 3856.694246198933\n", + "After hill transform: 0.009317420903313677\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,100.36\n", + "Adstocked value: 5,100.54\n", + "Saturated value: 0.1475\n", + "Final response: 4127.5290\n", + "Raw spend: 5100.362462459767\n", + "After adstock: 5100.538933048002\n", + "After hill transform: 0.14750451571604373\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,278.63\n", + "Adstocked value: 16,279.86\n", + "Saturated value: 0.0009\n", + "Final response: 505.7619\n", + "Raw spend: 16278.633190431123\n", + "After adstock: 16279.855412653345\n", + "After hill transform: 0.0009363587310001013\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,816.51\n", + "Adstocked value: 52,816.84\n", + "Saturated value: 0.3424\n", + "Final response: 48933.3269\n", + "Raw spend: 52816.51111771504\n", + "After adstock: 52816.844451048375\n", + "After hill transform: 0.34241238602295887\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,854.99\n", + "Adstocked value: 3,855.33\n", + "Saturated value: 0.0093\n", + "Final response: 625.3240\n", + "Raw spend: 3854.9931144952793\n", + "After adstock: 3855.326447828613\n", + "After hill transform: 0.009308805153232343\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,106.45\n", + "Adstocked value: 5,106.63\n", + "Saturated value: 0.1479\n", + "Final response: 4139.1925\n", + "Raw spend: 5106.450721589326\n", + "After adstock: 5106.6271921775615\n", + "After hill transform: 0.14792132929091004\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,278.63\n", + "Adstocked value: 16,279.86\n", + "Saturated value: 0.0009\n", + "Final response: 505.7619\n", + "Raw spend: 16278.633190446024\n", + "After adstock: 16279.855412668247\n", + "After hill transform: 0.0009363587310026671\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,816.51\n", + "Adstocked value: 52,816.84\n", + "Saturated value: 0.3424\n", + "Final response: 48933.3269\n", + "Raw spend: 52816.51111771504\n", + "After adstock: 52816.844451048375\n", + "After hill transform: 0.34241238602295887\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,854.99\n", + "Adstocked value: 3,855.33\n", + "Saturated value: 0.0093\n", + "Final response: 625.3240\n", + "Raw spend: 3854.9931144952793\n", + "After adstock: 3855.326447828613\n", + "After hill transform: 0.009308805153232343\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,106.45\n", + "Adstocked value: 5,106.63\n", + "Saturated value: 0.1479\n", + "Final response: 4139.1925\n", + "Raw spend: 5106.450721589326\n", + "After adstock: 5106.6271921775615\n", + "After hill transform: 0.14792132929091004\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,278.63\n", + "Adstocked value: 16,279.86\n", + "Saturated value: 0.0009\n", + "Final response: 505.7619\n", + "Raw spend: 16278.633190431123\n", + "After adstock: 16279.855412653345\n", + "After hill transform: 0.0009363587310001013\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,816.51\n", + "Adstocked value: 52,816.84\n", + "Saturated value: 0.3424\n", + "Final response: 48933.3269\n", + "Raw spend: 52816.51111772994\n", + "After adstock: 52816.844451063276\n", + "After hill transform: 0.3424123860229961\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,854.99\n", + "Adstocked value: 3,855.33\n", + "Saturated value: 0.0093\n", + "Final response: 625.3240\n", + "Raw spend: 3854.9931144952793\n", + "After adstock: 3855.326447828613\n", + "After hill transform: 0.009308805153232343\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,106.45\n", + "Adstocked value: 5,106.63\n", + "Saturated value: 0.1479\n", + "Final response: 4139.1925\n", + "Raw spend: 5106.450721589326\n", + "After adstock: 5106.6271921775615\n", + "After hill transform: 0.14792132929091004\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,278.63\n", + "Adstocked value: 16,279.86\n", + "Saturated value: 0.0009\n", + "Final response: 505.7619\n", + "Raw spend: 16278.633190431123\n", + "After adstock: 16279.855412653345\n", + "After hill transform: 0.0009363587310001013\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,816.51\n", + "Adstocked value: 52,816.84\n", + "Saturated value: 0.3424\n", + "Final response: 48933.3269\n", + "Raw spend: 52816.51111771504\n", + "After adstock: 52816.844451048375\n", + "After hill transform: 0.34241238602295887\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,854.99\n", + "Adstocked value: 3,855.33\n", + "Saturated value: 0.0093\n", + "Final response: 625.3240\n", + "Raw spend: 3854.9931145101805\n", + "After adstock: 3855.326447843514\n", + "After hill transform: 0.009308805153326178\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,106.45\n", + "Adstocked value: 5,106.63\n", + "Saturated value: 0.1479\n", + "Final response: 4139.1925\n", + "Raw spend: 5106.450721589326\n", + "After adstock: 5106.6271921775615\n", + "After hill transform: 0.14792132929091004\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,278.63\n", + "Adstocked value: 16,279.86\n", + "Saturated value: 0.0009\n", + "Final response: 505.7619\n", + "Raw spend: 16278.633190431123\n", + "After adstock: 16279.855412653345\n", + "After hill transform: 0.0009363587310001013\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,816.51\n", + "Adstocked value: 52,816.84\n", + "Saturated value: 0.3424\n", + "Final response: 48933.3269\n", + "Raw spend: 52816.51111771504\n", + "After adstock: 52816.844451048375\n", + "After hill transform: 0.34241238602295887\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,854.99\n", + "Adstocked value: 3,855.33\n", + "Saturated value: 0.0093\n", + "Final response: 625.3240\n", + "Raw spend: 3854.9931144952793\n", + "After adstock: 3855.326447828613\n", + "After hill transform: 0.009308805153232343\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,106.45\n", + "Adstocked value: 5,106.63\n", + "Saturated value: 0.1479\n", + "Final response: 4139.1925\n", + "Raw spend: 5106.4507216042275\n", + "After adstock: 5106.627192192463\n", + "After hill transform: 0.14792132929193078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,263.51\n", + "Adstocked value: 16,264.74\n", + "Saturated value: 0.0009\n", + "Final response: 504.3570\n", + "Raw spend: 16263.513867481694\n", + "After adstock: 16264.736089703916\n", + "After hill transform: 0.0009337576939835299\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,808.00\n", + "Adstocked value: 52,808.34\n", + "Saturated value: 0.3424\n", + "Final response: 48930.2870\n", + "Raw spend: 52808.00397770833\n", + "After adstock: 52808.337311041665\n", + "After hill transform: 0.34239111473970024\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,848.15\n", + "Adstocked value: 3,848.48\n", + "Saturated value: 0.0093\n", + "Final response: 622.4312\n", + "Raw spend: 3848.1451316923885\n", + "After adstock: 3848.478465025722\n", + "After hill transform: 0.009265742512794915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,136.93\n", + "Adstocked value: 5,137.10\n", + "Saturated value: 0.1500\n", + "Final response: 4197.7721\n", + "Raw spend: 5136.925167348358\n", + "After adstock: 5137.101637936593\n", + "After hill transform: 0.15001477460702675\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,263.51\n", + "Adstocked value: 16,264.74\n", + "Saturated value: 0.0009\n", + "Final response: 504.3570\n", + "Raw spend: 16263.513867496595\n", + "After adstock: 16264.736089718817\n", + "After hill transform: 0.000933757693986091\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,808.00\n", + "Adstocked value: 52,808.34\n", + "Saturated value: 0.3424\n", + "Final response: 48930.2870\n", + "Raw spend: 52808.00397770833\n", + "After adstock: 52808.337311041665\n", + "After hill transform: 0.34239111473970024\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,848.15\n", + "Adstocked value: 3,848.48\n", + "Saturated value: 0.0093\n", + "Final response: 622.4312\n", + "Raw spend: 3848.1451316923885\n", + "After adstock: 3848.478465025722\n", + "After hill transform: 0.009265742512794915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,136.93\n", + "Adstocked value: 5,137.10\n", + "Saturated value: 0.1500\n", + "Final response: 4197.7721\n", + "Raw spend: 5136.925167348358\n", + "After adstock: 5137.101637936593\n", + "After hill transform: 0.15001477460702675\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,263.51\n", + "Adstocked value: 16,264.74\n", + "Saturated value: 0.0009\n", + "Final response: 504.3570\n", + "Raw spend: 16263.513867481694\n", + "After adstock: 16264.736089703916\n", + "After hill transform: 0.0009337576939835299\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,808.00\n", + "Adstocked value: 52,808.34\n", + "Saturated value: 0.3424\n", + "Final response: 48930.2870\n", + "Raw spend: 52808.00397772323\n", + "After adstock: 52808.337311056566\n", + "After hill transform: 0.3423911147397375\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,848.15\n", + "Adstocked value: 3,848.48\n", + "Saturated value: 0.0093\n", + "Final response: 622.4312\n", + "Raw spend: 3848.1451316923885\n", + "After adstock: 3848.478465025722\n", + "After hill transform: 0.009265742512794915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,136.93\n", + "Adstocked value: 5,137.10\n", + "Saturated value: 0.1500\n", + "Final response: 4197.7721\n", + "Raw spend: 5136.925167348358\n", + "After adstock: 5137.101637936593\n", + "After hill transform: 0.15001477460702675\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,263.51\n", + "Adstocked value: 16,264.74\n", + "Saturated value: 0.0009\n", + "Final response: 504.3570\n", + "Raw spend: 16263.513867481694\n", + "After adstock: 16264.736089703916\n", + "After hill transform: 0.0009337576939835299\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,808.00\n", + "Adstocked value: 52,808.34\n", + "Saturated value: 0.3424\n", + "Final response: 48930.2870\n", + "Raw spend: 52808.00397770833\n", + "After adstock: 52808.337311041665\n", + "After hill transform: 0.34239111473970024\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,848.15\n", + "Adstocked value: 3,848.48\n", + "Saturated value: 0.0093\n", + "Final response: 622.4312\n", + "Raw spend: 3848.1451317072897\n", + "After adstock: 3848.478465040623\n", + "After hill transform: 0.009265742512888487\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,136.93\n", + "Adstocked value: 5,137.10\n", + "Saturated value: 0.1500\n", + "Final response: 4197.7721\n", + "Raw spend: 5136.925167348358\n", + "After adstock: 5137.101637936593\n", + "After hill transform: 0.15001477460702675\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,263.51\n", + "Adstocked value: 16,264.74\n", + "Saturated value: 0.0009\n", + "Final response: 504.3570\n", + "Raw spend: 16263.513867481694\n", + "After adstock: 16264.736089703916\n", + "After hill transform: 0.0009337576939835299\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,808.00\n", + "Adstocked value: 52,808.34\n", + "Saturated value: 0.3424\n", + "Final response: 48930.2870\n", + "Raw spend: 52808.00397770833\n", + "After adstock: 52808.337311041665\n", + "After hill transform: 0.34239111473970024\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,848.15\n", + "Adstocked value: 3,848.48\n", + "Saturated value: 0.0093\n", + "Final response: 622.4312\n", + "Raw spend: 3848.1451316923885\n", + "After adstock: 3848.478465025722\n", + "After hill transform: 0.009265742512794915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,136.93\n", + "Adstocked value: 5,137.10\n", + "Saturated value: 0.1500\n", + "Final response: 4197.7721\n", + "Raw spend: 5136.925167363259\n", + "After adstock: 5137.101637951494\n", + "After hill transform: 0.1500147746080533\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,187.40\n", + "Adstocked value: 16,188.62\n", + "Saturated value: 0.0009\n", + "Final response: 497.3237\n", + "Raw spend: 16187.399033530597\n", + "After adstock: 16188.62125575282\n", + "After hill transform: 0.0009207363207474528\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,765.17\n", + "Adstocked value: 52,765.50\n", + "Saturated value: 0.3423\n", + "Final response: 48914.9750\n", + "Raw spend: 52765.169173770286\n", + "After adstock: 52765.50250710362\n", + "After hill transform: 0.3422839679852645\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,813.66\n", + "Adstocked value: 3,813.99\n", + "Saturated value: 0.0091\n", + "Final response: 607.9861\n", + "Raw spend: 3813.656841972059\n", + "After adstock: 3813.9901753053923\n", + "After hill transform: 0.009050707263340632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,290.36\n", + "Adstocked value: 5,290.54\n", + "Saturated value: 0.1607\n", + "Final response: 4497.6233\n", + "Raw spend: 5290.363094957827\n", + "After adstock: 5290.5395655460625\n", + "After hill transform: 0.16073048546339352\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,187.40\n", + "Adstocked value: 16,188.62\n", + "Saturated value: 0.0009\n", + "Final response: 497.3237\n", + "Raw spend: 16187.399033545498\n", + "After adstock: 16188.62125576772\n", + "After hill transform: 0.0009207363207499902\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,765.17\n", + "Adstocked value: 52,765.50\n", + "Saturated value: 0.3423\n", + "Final response: 48914.9750\n", + "Raw spend: 52765.169173770286\n", + "After adstock: 52765.50250710362\n", + "After hill transform: 0.3422839679852645\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,813.66\n", + "Adstocked value: 3,813.99\n", + "Saturated value: 0.0091\n", + "Final response: 607.9861\n", + "Raw spend: 3813.656841972059\n", + "After adstock: 3813.9901753053923\n", + "After hill transform: 0.009050707263340632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,290.36\n", + "Adstocked value: 5,290.54\n", + "Saturated value: 0.1607\n", + "Final response: 4497.6233\n", + "Raw spend: 5290.363094957827\n", + "After adstock: 5290.5395655460625\n", + "After hill transform: 0.16073048546339352\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,187.40\n", + "Adstocked value: 16,188.62\n", + "Saturated value: 0.0009\n", + "Final response: 497.3237\n", + "Raw spend: 16187.399033530597\n", + "After adstock: 16188.62125575282\n", + "After hill transform: 0.0009207363207474528\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,765.17\n", + "Adstocked value: 52,765.50\n", + "Saturated value: 0.3423\n", + "Final response: 48914.9750\n", + "Raw spend: 52765.16917378519\n", + "After adstock: 52765.50250711852\n", + "After hill transform: 0.3422839679853018\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,813.66\n", + "Adstocked value: 3,813.99\n", + "Saturated value: 0.0091\n", + "Final response: 607.9861\n", + "Raw spend: 3813.656841972059\n", + "After adstock: 3813.9901753053923\n", + "After hill transform: 0.009050707263340632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,290.36\n", + "Adstocked value: 5,290.54\n", + "Saturated value: 0.1607\n", + "Final response: 4497.6233\n", + "Raw spend: 5290.363094957827\n", + "After adstock: 5290.5395655460625\n", + "After hill transform: 0.16073048546339352\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,187.40\n", + "Adstocked value: 16,188.62\n", + "Saturated value: 0.0009\n", + "Final response: 497.3237\n", + "Raw spend: 16187.399033530597\n", + "After adstock: 16188.62125575282\n", + "After hill transform: 0.0009207363207474528\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,765.17\n", + "Adstocked value: 52,765.50\n", + "Saturated value: 0.3423\n", + "Final response: 48914.9750\n", + "Raw spend: 52765.169173770286\n", + "After adstock: 52765.50250710362\n", + "After hill transform: 0.3422839679852645\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,813.66\n", + "Adstocked value: 3,813.99\n", + "Saturated value: 0.0091\n", + "Final response: 607.9861\n", + "Raw spend: 3813.65684198696\n", + "After adstock: 3813.9901753202935\n", + "After hill transform: 0.009050707263432876\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,290.36\n", + "Adstocked value: 5,290.54\n", + "Saturated value: 0.1607\n", + "Final response: 4497.6233\n", + "Raw spend: 5290.363094957827\n", + "After adstock: 5290.5395655460625\n", + "After hill transform: 0.16073048546339352\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,187.40\n", + "Adstocked value: 16,188.62\n", + "Saturated value: 0.0009\n", + "Final response: 497.3237\n", + "Raw spend: 16187.399033530597\n", + "After adstock: 16188.62125575282\n", + "After hill transform: 0.0009207363207474528\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,765.17\n", + "Adstocked value: 52,765.50\n", + "Saturated value: 0.3423\n", + "Final response: 48914.9750\n", + "Raw spend: 52765.169173770286\n", + "After adstock: 52765.50250710362\n", + "After hill transform: 0.3422839679852645\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,813.66\n", + "Adstocked value: 3,813.99\n", + "Saturated value: 0.0091\n", + "Final response: 607.9861\n", + "Raw spend: 3813.656841972059\n", + "After adstock: 3813.9901753053923\n", + "After hill transform: 0.009050707263340632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,290.36\n", + "Adstocked value: 5,290.54\n", + "Saturated value: 0.1607\n", + "Final response: 4497.6233\n", + "Raw spend: 5290.3630949727285\n", + "After adstock: 5290.539565560964\n", + "After hill transform: 0.16073048546444801\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,794.73\n", + "Adstocked value: 15,795.95\n", + "Saturated value: 0.0009\n", + "Final response: 462.0738\n", + "Raw spend: 15794.728632149943\n", + "After adstock: 15795.950854372166\n", + "After hill transform: 0.0008554753075486833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,544.17\n", + "Adstocked value: 52,544.50\n", + "Saturated value: 0.3417\n", + "Final response: 48835.8135\n", + "Raw spend: 52544.17029205945\n", + "After adstock: 52544.50362539278\n", + "After hill transform: 0.34173003372364025\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,635.68\n", + "Adstocked value: 3,636.01\n", + "Saturated value: 0.0080\n", + "Final response: 536.6869\n", + "Raw spend: 3635.6761520024484\n", + "After adstock: 3636.009485335782\n", + "After hill transform: 0.007989320532335854\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,082.01\n", + "Adstocked value: 6,082.19\n", + "Saturated value: 0.2200\n", + "Final response: 6155.5139\n", + "Raw spend: 6082.013068018941\n", + "After adstock: 6082.1895386071765\n", + "After hill transform: 0.21997812520534582\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,794.73\n", + "Adstocked value: 15,795.95\n", + "Saturated value: 0.0009\n", + "Final response: 462.0738\n", + "Raw spend: 15794.728632164844\n", + "After adstock: 15795.950854387067\n", + "After hill transform: 0.0008554753075510996\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,544.17\n", + "Adstocked value: 52,544.50\n", + "Saturated value: 0.3417\n", + "Final response: 48835.8135\n", + "Raw spend: 52544.17029205945\n", + "After adstock: 52544.50362539278\n", + "After hill transform: 0.34173003372364025\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,635.68\n", + "Adstocked value: 3,636.01\n", + "Saturated value: 0.0080\n", + "Final response: 536.6869\n", + "Raw spend: 3635.6761520024484\n", + "After adstock: 3636.009485335782\n", + "After hill transform: 0.007989320532335854\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,082.01\n", + "Adstocked value: 6,082.19\n", + "Saturated value: 0.2200\n", + "Final response: 6155.5139\n", + "Raw spend: 6082.013068018941\n", + "After adstock: 6082.1895386071765\n", + "After hill transform: 0.21997812520534582\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,794.73\n", + "Adstocked value: 15,795.95\n", + "Saturated value: 0.0009\n", + "Final response: 462.0738\n", + "Raw spend: 15794.728632149943\n", + "After adstock: 15795.950854372166\n", + "After hill transform: 0.0008554753075486833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,544.17\n", + "Adstocked value: 52,544.50\n", + "Saturated value: 0.3417\n", + "Final response: 48835.8135\n", + "Raw spend: 52544.17029207435\n", + "After adstock: 52544.503625407684\n", + "After hill transform: 0.34173003372367766\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,635.68\n", + "Adstocked value: 3,636.01\n", + "Saturated value: 0.0080\n", + "Final response: 536.6869\n", + "Raw spend: 3635.6761520024484\n", + "After adstock: 3636.009485335782\n", + "After hill transform: 0.007989320532335854\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,082.01\n", + "Adstocked value: 6,082.19\n", + "Saturated value: 0.2200\n", + "Final response: 6155.5139\n", + "Raw spend: 6082.013068018941\n", + "After adstock: 6082.1895386071765\n", + "After hill transform: 0.21997812520534582\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,794.73\n", + "Adstocked value: 15,795.95\n", + "Saturated value: 0.0009\n", + "Final response: 462.0738\n", + "Raw spend: 15794.728632149943\n", + "After adstock: 15795.950854372166\n", + "After hill transform: 0.0008554753075486833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,544.17\n", + "Adstocked value: 52,544.50\n", + "Saturated value: 0.3417\n", + "Final response: 48835.8135\n", + "Raw spend: 52544.17029205945\n", + "After adstock: 52544.50362539278\n", + "After hill transform: 0.34173003372364025\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,635.68\n", + "Adstocked value: 3,636.01\n", + "Saturated value: 0.0080\n", + "Final response: 536.6869\n", + "Raw spend: 3635.6761520173495\n", + "After adstock: 3636.009485350683\n", + "After hill transform: 0.007989320532421362\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,082.01\n", + "Adstocked value: 6,082.19\n", + "Saturated value: 0.2200\n", + "Final response: 6155.5139\n", + "Raw spend: 6082.013068018941\n", + "After adstock: 6082.1895386071765\n", + "After hill transform: 0.21997812520534582\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,794.73\n", + "Adstocked value: 15,795.95\n", + "Saturated value: 0.0009\n", + "Final response: 462.0738\n", + "Raw spend: 15794.728632149943\n", + "After adstock: 15795.950854372166\n", + "After hill transform: 0.0008554753075486833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,544.17\n", + "Adstocked value: 52,544.50\n", + "Saturated value: 0.3417\n", + "Final response: 48835.8135\n", + "Raw spend: 52544.17029205945\n", + "After adstock: 52544.50362539278\n", + "After hill transform: 0.34173003372364025\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,635.68\n", + "Adstocked value: 3,636.01\n", + "Saturated value: 0.0080\n", + "Final response: 536.6869\n", + "Raw spend: 3635.6761520024484\n", + "After adstock: 3636.009485335782\n", + "After hill transform: 0.007989320532335854\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,082.01\n", + "Adstocked value: 6,082.19\n", + "Saturated value: 0.2200\n", + "Final response: 6155.5139\n", + "Raw spend: 6082.0130680338425\n", + "After adstock: 6082.189538622078\n", + "After hill transform: 0.21997812520651258\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,017.55\n", + "Adstocked value: 15,018.77\n", + "Saturated value: 0.0007\n", + "Final response: 397.2863\n", + "Raw spend: 15017.549847870376\n", + "After adstock: 15018.772070092598\n", + "After hill transform: 0.0007355289096369481\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,106.86\n", + "Adstocked value: 52,107.20\n", + "Saturated value: 0.3406\n", + "Final response: 48678.3693\n", + "Raw spend: 52106.86482276985\n", + "After adstock: 52107.198156103186\n", + "After hill transform: 0.34062831267898885\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,283.46\n", + "Adstocked value: 3,283.79\n", + "Saturated value: 0.0061\n", + "Final response: 411.1951\n", + "Raw spend: 3283.455524553505\n", + "After adstock: 3283.7888578868383\n", + "After hill transform: 0.006121203342148037\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949037035\n", + "After adstock: 7648.8944196252705\n", + "After hill transform: 0.34758063756406604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,017.55\n", + "Adstocked value: 15,018.77\n", + "Saturated value: 0.0007\n", + "Final response: 397.2863\n", + "Raw spend: 15017.549847885277\n", + "After adstock: 15018.7720701075\n", + "After hill transform: 0.0007355289096391333\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,106.86\n", + "Adstocked value: 52,107.20\n", + "Saturated value: 0.3406\n", + "Final response: 48678.3693\n", + "Raw spend: 52106.86482276985\n", + "After adstock: 52107.198156103186\n", + "After hill transform: 0.34062831267898885\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,283.46\n", + "Adstocked value: 3,283.79\n", + "Saturated value: 0.0061\n", + "Final response: 411.1951\n", + "Raw spend: 3283.455524553505\n", + "After adstock: 3283.7888578868383\n", + "After hill transform: 0.006121203342148037\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949037035\n", + "After adstock: 7648.8944196252705\n", + "After hill transform: 0.34758063756406604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,017.55\n", + "Adstocked value: 15,018.77\n", + "Saturated value: 0.0007\n", + "Final response: 397.2863\n", + "Raw spend: 15017.549847870376\n", + "After adstock: 15018.772070092598\n", + "After hill transform: 0.0007355289096369481\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,106.86\n", + "Adstocked value: 52,107.20\n", + "Saturated value: 0.3406\n", + "Final response: 48678.3693\n", + "Raw spend: 52106.86482278475\n", + "After adstock: 52107.19815611809\n", + "After hill transform: 0.34062831267902643\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,283.46\n", + "Adstocked value: 3,283.79\n", + "Saturated value: 0.0061\n", + "Final response: 411.1951\n", + "Raw spend: 3283.455524553505\n", + "After adstock: 3283.7888578868383\n", + "After hill transform: 0.006121203342148037\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949037035\n", + "After adstock: 7648.8944196252705\n", + "After hill transform: 0.34758063756406604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,017.55\n", + "Adstocked value: 15,018.77\n", + "Saturated value: 0.0007\n", + "Final response: 397.2863\n", + "Raw spend: 15017.549847870376\n", + "After adstock: 15018.772070092598\n", + "After hill transform: 0.0007355289096369481\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,106.86\n", + "Adstocked value: 52,107.20\n", + "Saturated value: 0.3406\n", + "Final response: 48678.3693\n", + "Raw spend: 52106.86482276985\n", + "After adstock: 52107.198156103186\n", + "After hill transform: 0.34062831267898885\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,283.46\n", + "Adstocked value: 3,283.79\n", + "Saturated value: 0.0061\n", + "Final response: 411.1951\n", + "Raw spend: 3283.455524568406\n", + "After adstock: 3283.7888579017394\n", + "After hill transform: 0.006121203342220713\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949037035\n", + "After adstock: 7648.8944196252705\n", + "After hill transform: 0.34758063756406604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,017.55\n", + "Adstocked value: 15,018.77\n", + "Saturated value: 0.0007\n", + "Final response: 397.2863\n", + "Raw spend: 15017.549847870376\n", + "After adstock: 15018.772070092598\n", + "After hill transform: 0.0007355289096369481\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,106.86\n", + "Adstocked value: 52,107.20\n", + "Saturated value: 0.3406\n", + "Final response: 48678.3693\n", + "Raw spend: 52106.86482276985\n", + "After adstock: 52107.198156103186\n", + "After hill transform: 0.34062831267898885\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,283.46\n", + "Adstocked value: 3,283.79\n", + "Saturated value: 0.0061\n", + "Final response: 411.1951\n", + "Raw spend: 3283.455524553505\n", + "After adstock: 3283.7888578868383\n", + "After hill transform: 0.006121203342148037\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949022134\n", + "After adstock: 7648.894419610369\n", + "After hill transform: 0.34758063756283997\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "Inequality constraints incompatible (Exit mode 4)\n", + " Current function value: -59212.98793541127\n", + " Iterations: 7\n", + " Function evaluations: 35\n", + " Gradient evaluations: 7\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 36,972.99\n", + "Adstocked value: 36,973.32\n", + "Saturated value: 0.2970\n", + "Final response: 42440.7226\n", + "Raw spend: 36972.985297499996\n", + "After adstock: 36973.31863083333\n", + "After hill transform: 0.296980197415497\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,569.40\n", + "Adstocked value: 3,569.58\n", + "Saturated value: 0.0604\n", + "Final response: 1689.5530\n", + "Raw spend: 3569.4017095512813\n", + "After adstock: 3569.5781801395165\n", + "After hill transform: 0.060379150022640105\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563220028\n", + "After adstock: 11398.80278544225\n", + "After hill transform: 0.0003220025832179457\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 36,972.99\n", + "Adstocked value: 36,973.32\n", + "Saturated value: 0.2970\n", + "Final response: 42440.7226\n", + "Raw spend: 36972.985297499996\n", + "After adstock: 36973.31863083333\n", + "After hill transform: 0.296980197415497\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,569.40\n", + "Adstocked value: 3,569.58\n", + "Saturated value: 0.0604\n", + "Final response: 1689.5530\n", + "Raw spend: 3569.4017095512813\n", + "After adstock: 3569.5781801395165\n", + "After hill transform: 0.060379150022640105\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 36,972.99\n", + "Adstocked value: 36,973.32\n", + "Saturated value: 0.2970\n", + "Final response: 42440.7226\n", + "Raw spend: 36972.9852975149\n", + "After adstock: 36973.31863084823\n", + "After hill transform: 0.2969801974155464\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,569.40\n", + "Adstocked value: 3,569.58\n", + "Saturated value: 0.0604\n", + "Final response: 1689.5530\n", + "Raw spend: 3569.4017095512813\n", + "After adstock: 3569.5781801395165\n", + "After hill transform: 0.060379150022640105\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 36,972.99\n", + "Adstocked value: 36,973.32\n", + "Saturated value: 0.2970\n", + "Final response: 42440.7226\n", + "Raw spend: 36972.985297499996\n", + "After adstock: 36973.31863083333\n", + "After hill transform: 0.296980197415497\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.644130720029\n", + "After adstock: 2699.9774640533624\n", + "After hill transform: 0.003665232487455304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,569.40\n", + "Adstocked value: 3,569.58\n", + "Saturated value: 0.0604\n", + "Final response: 1689.5530\n", + "Raw spend: 3569.4017095512813\n", + "After adstock: 3569.5781801395165\n", + "After hill transform: 0.060379150022640105\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 36,972.99\n", + "Adstocked value: 36,973.32\n", + "Saturated value: 0.2970\n", + "Final response: 42440.7226\n", + "Raw spend: 36972.985297499996\n", + "After adstock: 36973.31863083333\n", + "After hill transform: 0.296980197415497\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,569.40\n", + "Adstocked value: 3,569.58\n", + "Saturated value: 0.0604\n", + "Final response: 1689.5530\n", + "Raw spend: 3569.4017095661825\n", + "After adstock: 3569.5781801544176\n", + "After hill transform: 0.060379150023297405\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,523.76\n", + "Adstocked value: 19,524.98\n", + "Saturated value: 0.0016\n", + "Final response: 871.3741\n", + "Raw spend: 19523.75688193548\n", + "After adstock: 19524.9791041577\n", + "After hill transform: 0.0016132466939492009\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 45,099.16\n", + "Adstocked value: 45,099.49\n", + "Saturated value: 0.3219\n", + "Final response: 45997.3428\n", + "Raw spend: 45099.16161623085\n", + "After adstock: 45099.494949564185\n", + "After hill transform: 0.3218677516999742\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951701567579\n", + "After adstock: 5785.285034900912\n", + "After hill transform: 0.0266232311918133\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944496864\n", + "After adstock: 7648.894415085099\n", + "After hill transform: 0.3475806371904928\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,523.76\n", + "Adstocked value: 19,524.98\n", + "Saturated value: 0.0016\n", + "Final response: 871.3741\n", + "Raw spend: 19523.75688195038\n", + "After adstock: 19524.979104172602\n", + "After hill transform: 0.0016132466939528843\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 45,099.16\n", + "Adstocked value: 45,099.49\n", + "Saturated value: 0.3219\n", + "Final response: 45997.3428\n", + "Raw spend: 45099.16161623085\n", + "After adstock: 45099.494949564185\n", + "After hill transform: 0.3218677516999742\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951701567579\n", + "After adstock: 5785.285034900912\n", + "After hill transform: 0.0266232311918133\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944496864\n", + "After adstock: 7648.894415085099\n", + "After hill transform: 0.3475806371904928\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,523.76\n", + "Adstocked value: 19,524.98\n", + "Saturated value: 0.0016\n", + "Final response: 871.3741\n", + "Raw spend: 19523.75688193548\n", + "After adstock: 19524.9791041577\n", + "After hill transform: 0.0016132466939492009\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 45,099.16\n", + "Adstocked value: 45,099.49\n", + "Saturated value: 0.3219\n", + "Final response: 45997.3428\n", + "Raw spend: 45099.16161624575\n", + "After adstock: 45099.494949579086\n", + "After hill transform: 0.32186775170001647\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951701567579\n", + "After adstock: 5785.285034900912\n", + "After hill transform: 0.0266232311918133\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944496864\n", + "After adstock: 7648.894415085099\n", + "After hill transform: 0.3475806371904928\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,523.76\n", + "Adstocked value: 19,524.98\n", + "Saturated value: 0.0016\n", + "Final response: 871.3741\n", + "Raw spend: 19523.75688193548\n", + "After adstock: 19524.9791041577\n", + "After hill transform: 0.0016132466939492009\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 45,099.16\n", + "Adstocked value: 45,099.49\n", + "Saturated value: 0.3219\n", + "Final response: 45997.3428\n", + "Raw spend: 45099.16161623085\n", + "After adstock: 45099.494949564185\n", + "After hill transform: 0.3218677516999742\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.95170158248\n", + "After adstock: 5785.285034915813\n", + "After hill transform: 0.02662323119198902\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944496864\n", + "After adstock: 7648.894415085099\n", + "After hill transform: 0.3475806371904928\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,523.76\n", + "Adstocked value: 19,524.98\n", + "Saturated value: 0.0016\n", + "Final response: 871.3741\n", + "Raw spend: 19523.75688193548\n", + "After adstock: 19524.9791041577\n", + "After hill transform: 0.0016132466939492009\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 45,099.16\n", + "Adstocked value: 45,099.49\n", + "Saturated value: 0.3219\n", + "Final response: 45997.3428\n", + "Raw spend: 45099.16161623085\n", + "After adstock: 45099.494949564185\n", + "After hill transform: 0.3218677516999742\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951701567579\n", + "After adstock: 5785.285034900912\n", + "After hill transform: 0.0266232311918133\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944511765\n", + "After adstock: 7648.8944151000005\n", + "After hill transform: 0.34758063719171894\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,523.62\n", + "Adstocked value: 19,524.84\n", + "Saturated value: 0.0016\n", + "Final response: 871.3559\n", + "Raw spend: 19523.620889793576\n", + "After adstock: 19524.8431120158\n", + "After hill transform: 0.0016132130775862988\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 45,099.30\n", + "Adstocked value: 45,099.63\n", + "Saturated value: 0.3219\n", + "Final response: 45997.3980\n", + "Raw spend: 45099.29759674489\n", + "After adstock: 45099.63093007822\n", + "After hill transform: 0.3218681376644241\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708653845\n", + "After adstock: 5785.285041987178\n", + "After hill transform: 0.026623231275375987\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949038461\n", + "After adstock: 7648.894419626696\n", + "After hill transform: 0.3475806375641833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,523.62\n", + "Adstocked value: 19,524.84\n", + "Saturated value: 0.0016\n", + "Final response: 871.3559\n", + "Raw spend: 19523.620889808477\n", + "After adstock: 19524.8431120307\n", + "After hill transform: 0.0016132130775899822\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 45,099.30\n", + "Adstocked value: 45,099.63\n", + "Saturated value: 0.3219\n", + "Final response: 45997.3980\n", + "Raw spend: 45099.29759674489\n", + "After adstock: 45099.63093007822\n", + "After hill transform: 0.3218681376644241\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708653845\n", + "After adstock: 5785.285041987178\n", + "After hill transform: 0.026623231275375987\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949038461\n", + "After adstock: 7648.894419626696\n", + "After hill transform: 0.3475806375641833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,523.62\n", + "Adstocked value: 19,524.84\n", + "Saturated value: 0.0016\n", + "Final response: 871.3559\n", + "Raw spend: 19523.620889793576\n", + "After adstock: 19524.8431120158\n", + "After hill transform: 0.0016132130775862988\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 45,099.30\n", + "Adstocked value: 45,099.63\n", + "Saturated value: 0.3219\n", + "Final response: 45997.3980\n", + "Raw spend: 45099.29759675979\n", + "After adstock: 45099.630930093124\n", + "After hill transform: 0.3218681376644664\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708653845\n", + "After adstock: 5785.285041987178\n", + "After hill transform: 0.026623231275375987\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949038461\n", + "After adstock: 7648.894419626696\n", + "After hill transform: 0.3475806375641833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,523.62\n", + "Adstocked value: 19,524.84\n", + "Saturated value: 0.0016\n", + "Final response: 871.3559\n", + "Raw spend: 19523.620889793576\n", + "After adstock: 19524.8431120158\n", + "After hill transform: 0.0016132130775862988\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 45,099.30\n", + "Adstocked value: 45,099.63\n", + "Saturated value: 0.3219\n", + "Final response: 45997.3980\n", + "Raw spend: 45099.29759674489\n", + "After adstock: 45099.63093007822\n", + "After hill transform: 0.3218681376644241\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708638944\n", + "After adstock: 5785.285041972277\n", + "After hill transform: 0.02662323127520027\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949038461\n", + "After adstock: 7648.894419626696\n", + "After hill transform: 0.3475806375641833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,523.62\n", + "Adstocked value: 19,524.84\n", + "Saturated value: 0.0016\n", + "Final response: 871.3559\n", + "Raw spend: 19523.620889793576\n", + "After adstock: 19524.8431120158\n", + "After hill transform: 0.0016132130775862988\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 45,099.30\n", + "Adstocked value: 45,099.63\n", + "Saturated value: 0.3219\n", + "Final response: 45997.3980\n", + "Raw spend: 45099.29759674489\n", + "After adstock: 45099.63093007822\n", + "After hill transform: 0.3218681376644241\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708653845\n", + "After adstock: 5785.285041987178\n", + "After hill transform: 0.026623231275375987\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949023559\n", + "After adstock: 7648.894419611795\n", + "After hill transform: 0.34758063756295715\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "Optimization terminated successfully (Exit mode 0)\n", + " Current function value: -58383.32096792152\n", + " Iterations: 7\n", + " Function evaluations: 15\n", + " Gradient evaluations: 3\n", + "\n", + "New best solution (attempt 2):\n", + "Objective value: -58,383.32\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,523.62\n", + "Adstocked value: 19,524.84\n", + "Saturated value: 0.0016\n", + "Final response: 871.3559\n", + "Raw spend: 19523.620889793576\n", + "After adstock: 19524.8431120158\n", + "After hill transform: 0.0016132130775862988\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 45,099.30\n", + "Adstocked value: 45,099.63\n", + "Saturated value: 0.3219\n", + "Final response: 45997.3980\n", + "Raw spend: 45099.29759674489\n", + "After adstock: 45099.63093007822\n", + "After hill transform: 0.3218681376644241\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708653845\n", + "After adstock: 5785.285041987178\n", + "After hill transform: 0.026623231275375987\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949038461\n", + "After adstock: 7648.894419626696\n", + "After hill transform: 0.3475806375641833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "Total spend: 80,198.11\n", + "Total response: 58,383.32\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,538.71\n", + "Adstocked value: 19,539.93\n", + "Saturated value: 0.0016\n", + "Final response: 873.3721\n", + "Raw spend: 19538.709536923077\n", + "After adstock: 19539.9317591453\n", + "After hill transform: 0.0016169457303487455\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 79,227.83\n", + "Adstocked value: 79,228.16\n", + "Saturated value: 0.3978\n", + "Final response: 56845.0566\n", + "Raw spend: 79227.8256375\n", + "After adstock: 79228.15897083333\n", + "After hill transform: 0.39777494641518785\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708653845\n", + "After adstock: 5785.285041987178\n", + "After hill transform: 0.026623231275375987\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949038461\n", + "After adstock: 7648.894419626696\n", + "After hill transform: 0.3475806375641833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,538.71\n", + "Adstocked value: 19,539.93\n", + "Saturated value: 0.0016\n", + "Final response: 873.3721\n", + "Raw spend: 19538.709536908176\n", + "After adstock: 19539.9317591304\n", + "After hill transform: 0.0016169457303450564\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 79,227.83\n", + "Adstocked value: 79,228.16\n", + "Saturated value: 0.3978\n", + "Final response: 56845.0566\n", + "Raw spend: 79227.8256375\n", + "After adstock: 79228.15897083333\n", + "After hill transform: 0.39777494641518785\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708653845\n", + "After adstock: 5785.285041987178\n", + "After hill transform: 0.026623231275375987\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949038461\n", + "After adstock: 7648.894419626696\n", + "After hill transform: 0.3475806375641833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,538.71\n", + "Adstocked value: 19,539.93\n", + "Saturated value: 0.0016\n", + "Final response: 873.3721\n", + "Raw spend: 19538.709536923077\n", + "After adstock: 19539.9317591453\n", + "After hill transform: 0.0016169457303487455\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 79,227.83\n", + "Adstocked value: 79,228.16\n", + "Saturated value: 0.3978\n", + "Final response: 56845.0566\n", + "Raw spend: 79227.8256374851\n", + "After adstock: 79228.15897081843\n", + "After hill transform: 0.3977749464151614\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708653845\n", + "After adstock: 5785.285041987178\n", + "After hill transform: 0.026623231275375987\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949038461\n", + "After adstock: 7648.894419626696\n", + "After hill transform: 0.3475806375641833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,538.71\n", + "Adstocked value: 19,539.93\n", + "Saturated value: 0.0016\n", + "Final response: 873.3721\n", + "Raw spend: 19538.709536923077\n", + "After adstock: 19539.9317591453\n", + "After hill transform: 0.0016169457303487455\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 79,227.83\n", + "Adstocked value: 79,228.16\n", + "Saturated value: 0.3978\n", + "Final response: 56845.0566\n", + "Raw spend: 79227.8256375\n", + "After adstock: 79228.15897083333\n", + "After hill transform: 0.39777494641518785\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708638944\n", + "After adstock: 5785.285041972277\n", + "After hill transform: 0.02662323127520027\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949038461\n", + "After adstock: 7648.894419626696\n", + "After hill transform: 0.3475806375641833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,538.71\n", + "Adstocked value: 19,539.93\n", + "Saturated value: 0.0016\n", + "Final response: 873.3721\n", + "Raw spend: 19538.709536923077\n", + "After adstock: 19539.9317591453\n", + "After hill transform: 0.0016169457303487455\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 79,227.83\n", + "Adstocked value: 79,228.16\n", + "Saturated value: 0.3978\n", + "Final response: 56845.0566\n", + "Raw spend: 79227.8256375\n", + "After adstock: 79228.15897083333\n", + "After hill transform: 0.39777494641518785\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708653845\n", + "After adstock: 5785.285041987178\n", + "After hill transform: 0.026623231275375987\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949023559\n", + "After adstock: 7648.894419611795\n", + "After hill transform: 0.34758063756295715\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 60,389.96\n", + "Adstocked value: 60,390.30\n", + "Saturated value: 0.3603\n", + "Final response: 51492.4681\n", + "Raw spend: 60389.96191348252\n", + "After adstock: 60390.295246815855\n", + "After hill transform: 0.3603200517012378\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,569.40\n", + "Adstocked value: 3,569.58\n", + "Saturated value: 0.0604\n", + "Final response: 1689.5530\n", + "Raw spend: 3569.4017095512813\n", + "After adstock: 3569.5781801395165\n", + "After hill transform: 0.060379150022640105\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563220028\n", + "After adstock: 11398.80278544225\n", + "After hill transform: 0.0003220025832179457\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 60,389.96\n", + "Adstocked value: 60,390.30\n", + "Saturated value: 0.3603\n", + "Final response: 51492.4681\n", + "Raw spend: 60389.96191348252\n", + "After adstock: 60390.295246815855\n", + "After hill transform: 0.3603200517012378\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,569.40\n", + "Adstocked value: 3,569.58\n", + "Saturated value: 0.0604\n", + "Final response: 1689.5530\n", + "Raw spend: 3569.4017095512813\n", + "After adstock: 3569.5781801395165\n", + "After hill transform: 0.060379150022640105\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 60,389.96\n", + "Adstocked value: 60,390.30\n", + "Saturated value: 0.3603\n", + "Final response: 51492.4681\n", + "Raw spend: 60389.96191349742\n", + "After adstock: 60390.295246830756\n", + "After hill transform: 0.3603200517012711\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,569.40\n", + "Adstocked value: 3,569.58\n", + "Saturated value: 0.0604\n", + "Final response: 1689.5530\n", + "Raw spend: 3569.4017095512813\n", + "After adstock: 3569.5781801395165\n", + "After hill transform: 0.060379150022640105\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 60,389.96\n", + "Adstocked value: 60,390.30\n", + "Saturated value: 0.3603\n", + "Final response: 51492.4681\n", + "Raw spend: 60389.96191348252\n", + "After adstock: 60390.295246815855\n", + "After hill transform: 0.3603200517012378\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.644130720029\n", + "After adstock: 2699.9774640533624\n", + "After hill transform: 0.003665232487455304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,569.40\n", + "Adstocked value: 3,569.58\n", + "Saturated value: 0.0604\n", + "Final response: 1689.5530\n", + "Raw spend: 3569.4017095512813\n", + "After adstock: 3569.5781801395165\n", + "After hill transform: 0.060379150022640105\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 60,389.96\n", + "Adstocked value: 60,390.30\n", + "Saturated value: 0.3603\n", + "Final response: 51492.4681\n", + "Raw spend: 60389.96191348252\n", + "After adstock: 60390.295246815855\n", + "After hill transform: 0.3603200517012378\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,569.40\n", + "Adstocked value: 3,569.58\n", + "Saturated value: 0.0604\n", + "Final response: 1689.5530\n", + "Raw spend: 3569.4017095661825\n", + "After adstock: 3569.5781801544176\n", + "After hill transform: 0.060379150023297405\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 60,389.40\n", + "Adstocked value: 60,389.73\n", + "Saturated value: 0.3603\n", + "Final response: 51492.2868\n", + "Raw spend: 60389.3952265717\n", + "After adstock: 60389.72855990504\n", + "After hill transform: 0.3603187832322328\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,569.97\n", + "Adstocked value: 3,570.14\n", + "Saturated value: 0.0604\n", + "Final response: 1690.2523\n", + "Raw spend: 3569.968223748821\n", + "After adstock: 3570.144694337056\n", + "After hill transform: 0.06040414213040986\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563220028\n", + "After adstock: 11398.80278544225\n", + "After hill transform: 0.0003220025832179457\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 60,389.40\n", + "Adstocked value: 60,389.73\n", + "Saturated value: 0.3603\n", + "Final response: 51492.2868\n", + "Raw spend: 60389.3952265717\n", + "After adstock: 60389.72855990504\n", + "After hill transform: 0.3603187832322328\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,569.97\n", + "Adstocked value: 3,570.14\n", + "Saturated value: 0.0604\n", + "Final response: 1690.2523\n", + "Raw spend: 3569.968223748821\n", + "After adstock: 3570.144694337056\n", + "After hill transform: 0.06040414213040986\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 60,389.40\n", + "Adstocked value: 60,389.73\n", + "Saturated value: 0.3603\n", + "Final response: 51492.2868\n", + "Raw spend: 60389.3952265866\n", + "After adstock: 60389.72855991994\n", + "After hill transform: 0.3603187832322662\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,569.97\n", + "Adstocked value: 3,570.14\n", + "Saturated value: 0.0604\n", + "Final response: 1690.2523\n", + "Raw spend: 3569.968223748821\n", + "After adstock: 3570.144694337056\n", + "After hill transform: 0.06040414213040986\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 60,389.40\n", + "Adstocked value: 60,389.73\n", + "Saturated value: 0.3603\n", + "Final response: 51492.2868\n", + "Raw spend: 60389.3952265717\n", + "After adstock: 60389.72855990504\n", + "After hill transform: 0.3603187832322328\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.644130720029\n", + "After adstock: 2699.9774640533624\n", + "After hill transform: 0.003665232487455304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,569.97\n", + "Adstocked value: 3,570.14\n", + "Saturated value: 0.0604\n", + "Final response: 1690.2523\n", + "Raw spend: 3569.968223748821\n", + "After adstock: 3570.144694337056\n", + "After hill transform: 0.06040414213040986\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 60,389.40\n", + "Adstocked value: 60,389.73\n", + "Saturated value: 0.3603\n", + "Final response: 51492.2868\n", + "Raw spend: 60389.3952265717\n", + "After adstock: 60389.72855990504\n", + "After hill transform: 0.3603187832322328\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,569.97\n", + "Adstocked value: 3,570.14\n", + "Saturated value: 0.0604\n", + "Final response: 1690.2523\n", + "Raw spend: 3569.968223763722\n", + "After adstock: 3570.1446943519572\n", + "After hill transform: 0.060404142131067304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 60,386.56\n", + "Adstocked value: 60,386.90\n", + "Saturated value: 0.3603\n", + "Final response: 51491.3806\n", + "Raw spend: 60386.56238139481\n", + "After adstock: 60386.89571472815\n", + "After hill transform: 0.3603124420572267\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,572.80\n", + "Adstocked value: 3,572.98\n", + "Saturated value: 0.0605\n", + "Final response: 1693.7517\n", + "Raw spend: 3572.801068925708\n", + "After adstock: 3572.977539513943\n", + "After hill transform: 0.06052920045243459\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563220028\n", + "After adstock: 11398.80278544225\n", + "After hill transform: 0.0003220025832179457\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 60,386.56\n", + "Adstocked value: 60,386.90\n", + "Saturated value: 0.3603\n", + "Final response: 51491.3806\n", + "Raw spend: 60386.56238139481\n", + "After adstock: 60386.89571472815\n", + "After hill transform: 0.3603124420572267\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,572.80\n", + "Adstocked value: 3,572.98\n", + "Saturated value: 0.0605\n", + "Final response: 1693.7517\n", + "Raw spend: 3572.801068925708\n", + "After adstock: 3572.977539513943\n", + "After hill transform: 0.06052920045243459\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 60,386.56\n", + "Adstocked value: 60,386.90\n", + "Saturated value: 0.3603\n", + "Final response: 51491.3806\n", + "Raw spend: 60386.56238140971\n", + "After adstock: 60386.89571474305\n", + "After hill transform: 0.36031244205726004\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,572.80\n", + "Adstocked value: 3,572.98\n", + "Saturated value: 0.0605\n", + "Final response: 1693.7517\n", + "Raw spend: 3572.801068925708\n", + "After adstock: 3572.977539513943\n", + "After hill transform: 0.06052920045243459\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 60,386.56\n", + "Adstocked value: 60,386.90\n", + "Saturated value: 0.3603\n", + "Final response: 51491.3806\n", + "Raw spend: 60386.56238139481\n", + "After adstock: 60386.89571472815\n", + "After hill transform: 0.3603124420572267\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.644130720029\n", + "After adstock: 2699.9774640533624\n", + "After hill transform: 0.003665232487455304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,572.80\n", + "Adstocked value: 3,572.98\n", + "Saturated value: 0.0605\n", + "Final response: 1693.7517\n", + "Raw spend: 3572.801068925708\n", + "After adstock: 3572.977539513943\n", + "After hill transform: 0.06052920045243459\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 60,386.56\n", + "Adstocked value: 60,386.90\n", + "Saturated value: 0.3603\n", + "Final response: 51491.3806\n", + "Raw spend: 60386.56238139481\n", + "After adstock: 60386.89571472815\n", + "After hill transform: 0.3603124420572267\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,572.80\n", + "Adstocked value: 3,572.98\n", + "Saturated value: 0.0605\n", + "Final response: 1693.7517\n", + "Raw spend: 3572.801068940609\n", + "After adstock: 3572.9775395288443\n", + "After hill transform: 0.060529200453092784\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 60,372.37\n", + "Adstocked value: 60,372.70\n", + "Saturated value: 0.3603\n", + "Final response: 51486.8394\n", + "Raw spend: 60372.36790623032\n", + "After adstock: 60372.701239563656\n", + "After hill transform: 0.3602806647246765\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,587.00\n", + "Adstocked value: 3,587.17\n", + "Saturated value: 0.0612\n", + "Final response: 1711.3464\n", + "Raw spend: 3586.9955440901963\n", + "After adstock: 3587.1720146784314\n", + "After hill transform: 0.061157977449083745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563220028\n", + "After adstock: 11398.80278544225\n", + "After hill transform: 0.0003220025832179457\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 60,372.37\n", + "Adstocked value: 60,372.70\n", + "Saturated value: 0.3603\n", + "Final response: 51486.8394\n", + "Raw spend: 60372.36790623032\n", + "After adstock: 60372.701239563656\n", + "After hill transform: 0.3602806647246765\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,587.00\n", + "Adstocked value: 3,587.17\n", + "Saturated value: 0.0612\n", + "Final response: 1711.3464\n", + "Raw spend: 3586.9955440901963\n", + "After adstock: 3587.1720146784314\n", + "After hill transform: 0.061157977449083745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 60,372.37\n", + "Adstocked value: 60,372.70\n", + "Saturated value: 0.3603\n", + "Final response: 51486.8394\n", + "Raw spend: 60372.36790624522\n", + "After adstock: 60372.70123957856\n", + "After hill transform: 0.3602806647247099\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,587.00\n", + "Adstocked value: 3,587.17\n", + "Saturated value: 0.0612\n", + "Final response: 1711.3464\n", + "Raw spend: 3586.9955440901963\n", + "After adstock: 3587.1720146784314\n", + "After hill transform: 0.061157977449083745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 60,372.37\n", + "Adstocked value: 60,372.70\n", + "Saturated value: 0.3603\n", + "Final response: 51486.8394\n", + "Raw spend: 60372.36790623032\n", + "After adstock: 60372.701239563656\n", + "After hill transform: 0.3602806647246765\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.644130720029\n", + "After adstock: 2699.9774640533624\n", + "After hill transform: 0.003665232487455304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,587.00\n", + "Adstocked value: 3,587.17\n", + "Saturated value: 0.0612\n", + "Final response: 1711.3464\n", + "Raw spend: 3586.9955440901963\n", + "After adstock: 3587.1720146784314\n", + "After hill transform: 0.061157977449083745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 60,372.37\n", + "Adstocked value: 60,372.70\n", + "Saturated value: 0.3603\n", + "Final response: 51486.8394\n", + "Raw spend: 60372.36790623032\n", + "After adstock: 60372.701239563656\n", + "After hill transform: 0.3602806647246765\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,587.00\n", + "Adstocked value: 3,587.17\n", + "Saturated value: 0.0612\n", + "Final response: 1711.3464\n", + "Raw spend: 3586.9955441050975\n", + "After adstock: 3587.1720146933326\n", + "After hill transform: 0.061157977449745715\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 60,300.87\n", + "Adstocked value: 60,301.20\n", + "Saturated value: 0.3601\n", + "Final response: 51463.9504\n", + "Raw spend: 60300.86616799198\n", + "After adstock: 60301.19950132532\n", + "After hill transform: 0.3601204979246844\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,658.50\n", + "Adstocked value: 3,658.67\n", + "Saturated value: 0.0644\n", + "Final response: 1801.4989\n", + "Raw spend: 3658.4972823285325\n", + "After adstock: 3658.6737529167676\n", + "After hill transform: 0.06437973484386413\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563220028\n", + "After adstock: 11398.80278544225\n", + "After hill transform: 0.0003220025832179457\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 60,300.87\n", + "Adstocked value: 60,301.20\n", + "Saturated value: 0.3601\n", + "Final response: 51463.9504\n", + "Raw spend: 60300.86616799198\n", + "After adstock: 60301.19950132532\n", + "After hill transform: 0.3601204979246844\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,658.50\n", + "Adstocked value: 3,658.67\n", + "Saturated value: 0.0644\n", + "Final response: 1801.4989\n", + "Raw spend: 3658.4972823285325\n", + "After adstock: 3658.6737529167676\n", + "After hill transform: 0.06437973484386413\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 60,300.87\n", + "Adstocked value: 60,301.20\n", + "Saturated value: 0.3601\n", + "Final response: 51463.9504\n", + "Raw spend: 60300.86616800688\n", + "After adstock: 60301.19950134022\n", + "After hill transform: 0.3601204979247178\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,658.50\n", + "Adstocked value: 3,658.67\n", + "Saturated value: 0.0644\n", + "Final response: 1801.4989\n", + "Raw spend: 3658.4972823285325\n", + "After adstock: 3658.6737529167676\n", + "After hill transform: 0.06437973484386413\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 60,300.87\n", + "Adstocked value: 60,301.20\n", + "Saturated value: 0.3601\n", + "Final response: 51463.9504\n", + "Raw spend: 60300.86616799198\n", + "After adstock: 60301.19950132532\n", + "After hill transform: 0.3601204979246844\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.644130720029\n", + "After adstock: 2699.9774640533624\n", + "After hill transform: 0.003665232487455304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,658.50\n", + "Adstocked value: 3,658.67\n", + "Saturated value: 0.0644\n", + "Final response: 1801.4989\n", + "Raw spend: 3658.4972823285325\n", + "After adstock: 3658.6737529167676\n", + "After hill transform: 0.06437973484386413\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 60,300.87\n", + "Adstocked value: 60,301.20\n", + "Saturated value: 0.3601\n", + "Final response: 51463.9504\n", + "Raw spend: 60300.86616799198\n", + "After adstock: 60301.19950132532\n", + "After hill transform: 0.3601204979246844\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,658.50\n", + "Adstocked value: 3,658.67\n", + "Saturated value: 0.0644\n", + "Final response: 1801.4989\n", + "Raw spend: 3658.4972823434337\n", + "After adstock: 3658.673752931669\n", + "After hill transform: 0.064379734844545\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 59,929.56\n", + "Adstocked value: 59,929.89\n", + "Saturated value: 0.3593\n", + "Final response: 51344.7211\n", + "Raw spend: 59929.55624230097\n", + "After adstock: 59929.889575634304\n", + "After hill transform: 0.3592861874919158\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,029.81\n", + "Adstocked value: 4,029.98\n", + "Saturated value: 0.0826\n", + "Final response: 2310.0611\n", + "Raw spend: 4029.807208019549\n", + "After adstock: 4029.983678607784\n", + "After hill transform: 0.08255409910617097\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563220028\n", + "After adstock: 11398.80278544225\n", + "After hill transform: 0.0003220025832179457\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 59,929.56\n", + "Adstocked value: 59,929.89\n", + "Saturated value: 0.3593\n", + "Final response: 51344.7211\n", + "Raw spend: 59929.55624230097\n", + "After adstock: 59929.889575634304\n", + "After hill transform: 0.3592861874919158\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,029.81\n", + "Adstocked value: 4,029.98\n", + "Saturated value: 0.0826\n", + "Final response: 2310.0611\n", + "Raw spend: 4029.807208019549\n", + "After adstock: 4029.983678607784\n", + "After hill transform: 0.08255409910617097\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 59,929.56\n", + "Adstocked value: 59,929.89\n", + "Saturated value: 0.3593\n", + "Final response: 51344.7211\n", + "Raw spend: 59929.55624231587\n", + "After adstock: 59929.889575649206\n", + "After hill transform: 0.35928618749194935\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,029.81\n", + "Adstocked value: 4,029.98\n", + "Saturated value: 0.0826\n", + "Final response: 2310.0611\n", + "Raw spend: 4029.807208019549\n", + "After adstock: 4029.983678607784\n", + "After hill transform: 0.08255409910617097\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 59,929.56\n", + "Adstocked value: 59,929.89\n", + "Saturated value: 0.3593\n", + "Final response: 51344.7211\n", + "Raw spend: 59929.55624230097\n", + "After adstock: 59929.889575634304\n", + "After hill transform: 0.3592861874919158\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.644130720029\n", + "After adstock: 2699.9774640533624\n", + "After hill transform: 0.003665232487455304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,029.81\n", + "Adstocked value: 4,029.98\n", + "Saturated value: 0.0826\n", + "Final response: 2310.0611\n", + "Raw spend: 4029.807208019549\n", + "After adstock: 4029.983678607784\n", + "After hill transform: 0.08255409910617097\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 59,929.56\n", + "Adstocked value: 59,929.89\n", + "Saturated value: 0.3593\n", + "Final response: 51344.7211\n", + "Raw spend: 59929.55624230097\n", + "After adstock: 59929.889575634304\n", + "After hill transform: 0.3592861874919158\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,029.81\n", + "Adstocked value: 4,029.98\n", + "Saturated value: 0.0826\n", + "Final response: 2310.0611\n", + "Raw spend: 4029.80720803445\n", + "After adstock: 4029.983678622685\n", + "After hill transform: 0.08255409910694819\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,726.09\n", + "Adstocked value: 57,726.42\n", + "Saturated value: 0.3542\n", + "Final response: 50624.2346\n", + "Raw spend: 57726.08517098234\n", + "After adstock: 57726.418504315676\n", + "After hill transform: 0.3542445624414262\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,233.28\n", + "Adstocked value: 6,233.45\n", + "Saturated value: 0.2319\n", + "Final response: 6489.1129\n", + "Raw spend: 6233.278279338175\n", + "After adstock: 6233.45474992641\n", + "After hill transform: 0.23189987210661187\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563220028\n", + "After adstock: 11398.80278544225\n", + "After hill transform: 0.0003220025832179457\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,726.09\n", + "Adstocked value: 57,726.42\n", + "Saturated value: 0.3542\n", + "Final response: 50624.2346\n", + "Raw spend: 57726.08517098234\n", + "After adstock: 57726.418504315676\n", + "After hill transform: 0.3542445624414262\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,233.28\n", + "Adstocked value: 6,233.45\n", + "Saturated value: 0.2319\n", + "Final response: 6489.1129\n", + "Raw spend: 6233.278279338175\n", + "After adstock: 6233.45474992641\n", + "After hill transform: 0.23189987210661187\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,726.09\n", + "Adstocked value: 57,726.42\n", + "Saturated value: 0.3542\n", + "Final response: 50624.2346\n", + "Raw spend: 57726.08517099724\n", + "After adstock: 57726.41850433058\n", + "After hill transform: 0.35424456244146085\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,233.28\n", + "Adstocked value: 6,233.45\n", + "Saturated value: 0.2319\n", + "Final response: 6489.1129\n", + "Raw spend: 6233.278279338175\n", + "After adstock: 6233.45474992641\n", + "After hill transform: 0.23189987210661187\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,726.09\n", + "Adstocked value: 57,726.42\n", + "Saturated value: 0.3542\n", + "Final response: 50624.2346\n", + "Raw spend: 57726.08517098234\n", + "After adstock: 57726.418504315676\n", + "After hill transform: 0.3542445624414262\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.644130720029\n", + "After adstock: 2699.9774640533624\n", + "After hill transform: 0.003665232487455304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,233.28\n", + "Adstocked value: 6,233.45\n", + "Saturated value: 0.2319\n", + "Final response: 6489.1129\n", + "Raw spend: 6233.278279338175\n", + "After adstock: 6233.45474992641\n", + "After hill transform: 0.23189987210661187\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,726.09\n", + "Adstocked value: 57,726.42\n", + "Saturated value: 0.3542\n", + "Final response: 50624.2346\n", + "Raw spend: 57726.08517098234\n", + "After adstock: 57726.418504315676\n", + "After hill transform: 0.3542445624414262\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,233.28\n", + "Adstocked value: 6,233.45\n", + "Saturated value: 0.2319\n", + "Final response: 6489.1129\n", + "Raw spend: 6233.278279353076\n", + "After adstock: 6233.454749941311\n", + "After hill transform: 0.23189987210779364\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205134\n", + "After adstock: 11398.802785427357\n", + "After hill transform: 0.0003220025832166853\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,310.65\n", + "Adstocked value: 56,310.98\n", + "Saturated value: 0.3509\n", + "Final response: 50149.2872\n", + "Raw spend: 56310.64550137994\n", + "After adstock: 56310.97883471328\n", + "After hill transform: 0.3509211037857017\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051364\n", + "After adstock: 2699.97746403847\n", + "After hill transform: 0.0036652324874022783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179489405535\n", + "After adstock: 7648.894419528789\n", + "After hill transform: 0.3475806375561273\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563220035\n", + "After adstock: 11398.802785442258\n", + "After hill transform: 0.0003220025832179463\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,310.65\n", + "Adstocked value: 56,310.98\n", + "Saturated value: 0.3509\n", + "Final response: 50149.2872\n", + "Raw spend: 56310.64550137994\n", + "After adstock: 56310.97883471328\n", + "After hill transform: 0.3509211037857017\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051364\n", + "After adstock: 2699.97746403847\n", + "After hill transform: 0.0036652324874022783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179489405535\n", + "After adstock: 7648.894419528789\n", + "After hill transform: 0.3475806375561273\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205134\n", + "After adstock: 11398.802785427357\n", + "After hill transform: 0.0003220025832166853\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,310.65\n", + "Adstocked value: 56,310.98\n", + "Saturated value: 0.3509\n", + "Final response: 50149.2872\n", + "Raw spend: 56310.64550139484\n", + "After adstock: 56310.97883472818\n", + "After hill transform: 0.350921103785737\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051364\n", + "After adstock: 2699.97746403847\n", + "After hill transform: 0.0036652324874022783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179489405535\n", + "After adstock: 7648.894419528789\n", + "After hill transform: 0.3475806375561273\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205134\n", + "After adstock: 11398.802785427357\n", + "After hill transform: 0.0003220025832166853\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,310.65\n", + "Adstocked value: 56,310.98\n", + "Saturated value: 0.3509\n", + "Final response: 50149.2872\n", + "Raw spend: 56310.64550137994\n", + "After adstock: 56310.97883471328\n", + "After hill transform: 0.3509211037857017\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307200375\n", + "After adstock: 2699.977464053371\n", + "After hill transform: 0.003665232487455335\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179489405535\n", + "After adstock: 7648.894419528789\n", + "After hill transform: 0.3475806375561273\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205134\n", + "After adstock: 11398.802785427357\n", + "After hill transform: 0.0003220025832166853\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,310.65\n", + "Adstocked value: 56,310.98\n", + "Saturated value: 0.3509\n", + "Final response: 50149.2872\n", + "Raw spend: 56310.64550137994\n", + "After adstock: 56310.97883471328\n", + "After hill transform: 0.3509211037857017\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051364\n", + "After adstock: 2699.97746403847\n", + "After hill transform: 0.0036652324874022783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948955455\n", + "After adstock: 7648.89441954369\n", + "After hill transform: 0.3475806375573534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,310.65\n", + "Adstocked value: 56,310.98\n", + "Saturated value: 0.3509\n", + "Final response: 50149.2872\n", + "Raw spend: 56310.64549830284\n", + "After adstock: 56310.978831636174\n", + "After hill transform: 0.3509211037784019\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949038461\n", + "After adstock: 7648.894419626696\n", + "After hill transform: 0.3475806375641833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205132\n", + "After adstock: 11398.802785427355\n", + "After hill transform: 0.0003220025832166851\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,310.65\n", + "Adstocked value: 56,310.98\n", + "Saturated value: 0.3509\n", + "Final response: 50149.2872\n", + "Raw spend: 56310.64550086709\n", + "After adstock: 56310.978834200425\n", + "After hill transform: 0.35092110378448504\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.644130705135\n", + "After adstock: 2699.9774640384685\n", + "After hill transform: 0.0036652324874022735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948956872\n", + "After adstock: 7648.894419545107\n", + "After hill transform: 0.34758063755747\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205134\n", + "After adstock: 11398.802785427357\n", + "After hill transform: 0.0003220025832166853\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,310.65\n", + "Adstocked value: 56,310.98\n", + "Saturated value: 0.3509\n", + "Final response: 50149.2872\n", + "Raw spend: 56310.64550129447\n", + "After adstock: 56310.97883462781\n", + "After hill transform: 0.3509211037854989\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.644130705136\n", + "After adstock: 2699.9774640384694\n", + "After hill transform: 0.0036652324874022766\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948943273\n", + "After adstock: 7648.894419531508\n", + "After hill transform: 0.3475806375563511\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205134\n", + "After adstock: 11398.802785427357\n", + "After hill transform: 0.0003220025832166853\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,310.65\n", + "Adstocked value: 56,310.98\n", + "Saturated value: 0.3509\n", + "Final response: 50149.2872\n", + "Raw spend: 56310.645501365696\n", + "After adstock: 56310.97883469903\n", + "After hill transform: 0.3509211037856678\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051364\n", + "After adstock: 2699.97746403847\n", + "After hill transform: 0.0036652324874022783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948941006\n", + "After adstock: 7648.8944195292415\n", + "After hill transform: 0.3475806375561646\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205134\n", + "After adstock: 11398.802785427357\n", + "After hill transform: 0.0003220025832166853\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,310.65\n", + "Adstocked value: 56,310.98\n", + "Saturated value: 0.3509\n", + "Final response: 50149.2872\n", + "Raw spend: 56310.64550137757\n", + "After adstock: 56310.978834710906\n", + "After hill transform: 0.350921103785696\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051364\n", + "After adstock: 2699.97746403847\n", + "After hill transform: 0.0036652324874022783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948940629\n", + "After adstock: 7648.894419528864\n", + "After hill transform: 0.34758063755613355\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205134\n", + "After adstock: 11398.802785427357\n", + "After hill transform: 0.0003220025832166853\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,310.65\n", + "Adstocked value: 56,310.98\n", + "Saturated value: 0.3509\n", + "Final response: 50149.2872\n", + "Raw spend: 56310.64550137955\n", + "After adstock: 56310.978834712885\n", + "After hill transform: 0.3509211037857007\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051364\n", + "After adstock: 2699.97746403847\n", + "After hill transform: 0.0036652324874022783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948940566\n", + "After adstock: 7648.894419528801\n", + "After hill transform: 0.3475806375561284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205134\n", + "After adstock: 11398.802785427357\n", + "After hill transform: 0.0003220025832166853\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,310.65\n", + "Adstocked value: 56,310.98\n", + "Saturated value: 0.3509\n", + "Final response: 50149.2872\n", + "Raw spend: 56310.64550137988\n", + "After adstock: 56310.97883471321\n", + "After hill transform: 0.3509211037857015\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051364\n", + "After adstock: 2699.97746403847\n", + "After hill transform: 0.0036652324874022783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948940555\n", + "After adstock: 7648.89441952879\n", + "After hill transform: 0.34758063755612745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205134\n", + "After adstock: 11398.802785427357\n", + "After hill transform: 0.0003220025832166853\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,310.65\n", + "Adstocked value: 56,310.98\n", + "Saturated value: 0.3509\n", + "Final response: 50149.2872\n", + "Raw spend: 56310.645501379935\n", + "After adstock: 56310.97883471327\n", + "After hill transform: 0.3509211037857016\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051364\n", + "After adstock: 2699.97746403847\n", + "After hill transform: 0.0036652324874022783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179489405535\n", + "After adstock: 7648.894419528789\n", + "After hill transform: 0.3475806375561273\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205134\n", + "After adstock: 11398.802785427357\n", + "After hill transform: 0.0003220025832166853\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,310.65\n", + "Adstocked value: 56,310.98\n", + "Saturated value: 0.3509\n", + "Final response: 50149.2872\n", + "Raw spend: 56310.64550137994\n", + "After adstock: 56310.97883471328\n", + "After hill transform: 0.3509211037857017\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051364\n", + "After adstock: 2699.97746403847\n", + "After hill transform: 0.0036652324874022783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179489405535\n", + "After adstock: 7648.894419528789\n", + "After hill transform: 0.3475806375561273\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "Optimization terminated successfully (Exit mode 0)\n", + " Current function value: -60295.56386864104\n", + " Iterations: 9\n", + " Function evaluations: 54\n", + " Gradient evaluations: 9\n", + "\n", + "New best solution (attempt 3):\n", + "Objective value: -60,295.56\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205134\n", + "After adstock: 11398.802785427357\n", + "After hill transform: 0.0003220025832166853\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,310.65\n", + "Adstocked value: 56,310.98\n", + "Saturated value: 0.3509\n", + "Final response: 50149.2872\n", + "Raw spend: 56310.64550137994\n", + "After adstock: 56310.97883471328\n", + "After hill transform: 0.3509211037857017\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051364\n", + "After adstock: 2699.97746403847\n", + "After hill transform: 0.0036652324874022783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179489405535\n", + "After adstock: 7648.894419528789\n", + "After hill transform: 0.3475806375561273\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "Total spend: 80,198.11\n", + "Total response: 60,295.56\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,468.15\n", + "Adstocked value: 15,469.37\n", + "Saturated value: 0.0008\n", + "Final response: 434.0552\n", + "Raw spend: 15468.145050064102\n", + "After adstock: 15469.367272286325\n", + "After hill transform: 0.0008036021160572806\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 58,100.41\n", + "Adstocked value: 58,100.74\n", + "Saturated value: 0.3551\n", + "Final response: 50748.2231\n", + "Raw spend: 58100.4054675\n", + "After adstock: 58100.73880083334\n", + "After hill transform: 0.35511217575429366\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,242.30\n", + "Adstocked value: 4,242.63\n", + "Saturated value: 0.0119\n", + "Final response: 802.4061\n", + "Raw spend: 4242.297919679487\n", + "After adstock: 4242.63125301282\n", + "After hill transform: 0.011944915953233435\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,609.06\n", + "Adstocked value: 5,609.24\n", + "Saturated value: 0.1839\n", + "Final response: 5144.6382\n", + "Raw spend: 5609.059829294871\n", + "After adstock: 5609.236299883106\n", + "After hill transform: 0.18385270437109816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,468.15\n", + "Adstocked value: 15,469.37\n", + "Saturated value: 0.0008\n", + "Final response: 434.0552\n", + "Raw spend: 15468.145050079003\n", + "After adstock: 15469.367272301226\n", + "After hill transform: 0.0008036021160595984\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 58,100.41\n", + "Adstocked value: 58,100.74\n", + "Saturated value: 0.3551\n", + "Final response: 50748.2231\n", + "Raw spend: 58100.4054675\n", + "After adstock: 58100.73880083334\n", + "After hill transform: 0.35511217575429366\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,242.30\n", + "Adstocked value: 4,242.63\n", + "Saturated value: 0.0119\n", + "Final response: 802.4061\n", + "Raw spend: 4242.297919679487\n", + "After adstock: 4242.63125301282\n", + "After hill transform: 0.011944915953233435\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,609.06\n", + "Adstocked value: 5,609.24\n", + "Saturated value: 0.1839\n", + "Final response: 5144.6382\n", + "Raw spend: 5609.059829294871\n", + "After adstock: 5609.236299883106\n", + "After hill transform: 0.18385270437109816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,468.15\n", + "Adstocked value: 15,469.37\n", + "Saturated value: 0.0008\n", + "Final response: 434.0552\n", + "Raw spend: 15468.145050064102\n", + "After adstock: 15469.367272286325\n", + "After hill transform: 0.0008036021160572806\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 58,100.41\n", + "Adstocked value: 58,100.74\n", + "Saturated value: 0.3551\n", + "Final response: 50748.2231\n", + "Raw spend: 58100.4054675149\n", + "After adstock: 58100.73880084824\n", + "After hill transform: 0.3551121757543281\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,242.30\n", + "Adstocked value: 4,242.63\n", + "Saturated value: 0.0119\n", + "Final response: 802.4061\n", + "Raw spend: 4242.297919679487\n", + "After adstock: 4242.63125301282\n", + "After hill transform: 0.011944915953233435\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,609.06\n", + "Adstocked value: 5,609.24\n", + "Saturated value: 0.1839\n", + "Final response: 5144.6382\n", + "Raw spend: 5609.059829294871\n", + "After adstock: 5609.236299883106\n", + "After hill transform: 0.18385270437109816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,468.15\n", + "Adstocked value: 15,469.37\n", + "Saturated value: 0.0008\n", + "Final response: 434.0552\n", + "Raw spend: 15468.145050064102\n", + "After adstock: 15469.367272286325\n", + "After hill transform: 0.0008036021160572806\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 58,100.41\n", + "Adstocked value: 58,100.74\n", + "Saturated value: 0.3551\n", + "Final response: 50748.2231\n", + "Raw spend: 58100.4054675\n", + "After adstock: 58100.73880083334\n", + "After hill transform: 0.35511217575429366\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,242.30\n", + "Adstocked value: 4,242.63\n", + "Saturated value: 0.0119\n", + "Final response: 802.4061\n", + "Raw spend: 4242.297919694388\n", + "After adstock: 4242.631253027721\n", + "After hill transform: 0.011944915953342562\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,609.06\n", + "Adstocked value: 5,609.24\n", + "Saturated value: 0.1839\n", + "Final response: 5144.6382\n", + "Raw spend: 5609.059829294871\n", + "After adstock: 5609.236299883106\n", + "After hill transform: 0.18385270437109816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,468.15\n", + "Adstocked value: 15,469.37\n", + "Saturated value: 0.0008\n", + "Final response: 434.0552\n", + "Raw spend: 15468.145050064102\n", + "After adstock: 15469.367272286325\n", + "After hill transform: 0.0008036021160572806\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 58,100.41\n", + "Adstocked value: 58,100.74\n", + "Saturated value: 0.3551\n", + "Final response: 50748.2231\n", + "Raw spend: 58100.4054675\n", + "After adstock: 58100.73880083334\n", + "After hill transform: 0.35511217575429366\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,242.30\n", + "Adstocked value: 4,242.63\n", + "Saturated value: 0.0119\n", + "Final response: 802.4061\n", + "Raw spend: 4242.297919679487\n", + "After adstock: 4242.63125301282\n", + "After hill transform: 0.011944915953233435\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,609.06\n", + "Adstocked value: 5,609.24\n", + "Saturated value: 0.1839\n", + "Final response: 5144.6382\n", + "Raw spend: 5609.059829309772\n", + "After adstock: 5609.236299898007\n", + "After hill transform: 0.18385270437220447\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,127.32\n", + "Adstocked value: 14,128.54\n", + "Saturated value: 0.0006\n", + "Final response: 330.8531\n", + "Raw spend: 14127.315019487343\n", + "After adstock: 14128.537241709566\n", + "After hill transform: 0.0006125356350290277\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,759.58\n", + "Adstocked value: 56,759.91\n", + "Saturated value: 0.3520\n", + "Final response: 50300.9832\n", + "Raw spend: 56759.57543692307\n", + "After adstock: 56759.90877025641\n", + "After hill transform: 0.35198260088743155\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,901.47\n", + "Adstocked value: 2,901.80\n", + "Saturated value: 0.0044\n", + "Final response: 297.4397\n", + "Raw spend: 2901.4678891025924\n", + "After adstock: 2901.801222435926\n", + "After hill transform: 0.004427798657302716\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,268.23\n", + "Adstocked value: 4,268.41\n", + "Saturated value: 0.0955\n", + "Final response: 2671.4461\n", + "Raw spend: 4268.22979871776\n", + "After adstock: 4268.406269305995\n", + "After hill transform: 0.09546882902689612\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,127.32\n", + "Adstocked value: 14,128.54\n", + "Saturated value: 0.0006\n", + "Final response: 330.8531\n", + "Raw spend: 14127.315019502244\n", + "After adstock: 14128.537241724467\n", + "After hill transform: 0.0006125356350309624\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,759.58\n", + "Adstocked value: 56,759.91\n", + "Saturated value: 0.3520\n", + "Final response: 50300.9832\n", + "Raw spend: 56759.57543692307\n", + "After adstock: 56759.90877025641\n", + "After hill transform: 0.35198260088743155\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,901.47\n", + "Adstocked value: 2,901.80\n", + "Saturated value: 0.0044\n", + "Final response: 297.4397\n", + "Raw spend: 2901.4678891025924\n", + "After adstock: 2901.801222435926\n", + "After hill transform: 0.004427798657302716\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,268.23\n", + "Adstocked value: 4,268.41\n", + "Saturated value: 0.0955\n", + "Final response: 2671.4461\n", + "Raw spend: 4268.22979871776\n", + "After adstock: 4268.406269305995\n", + "After hill transform: 0.09546882902689612\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,127.32\n", + "Adstocked value: 14,128.54\n", + "Saturated value: 0.0006\n", + "Final response: 330.8531\n", + "Raw spend: 14127.315019487343\n", + "After adstock: 14128.537241709566\n", + "After hill transform: 0.0006125356350290277\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,759.58\n", + "Adstocked value: 56,759.91\n", + "Saturated value: 0.3520\n", + "Final response: 50300.9832\n", + "Raw spend: 56759.57543693797\n", + "After adstock: 56759.90877027131\n", + "After hill transform: 0.35198260088746663\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,901.47\n", + "Adstocked value: 2,901.80\n", + "Saturated value: 0.0044\n", + "Final response: 297.4397\n", + "Raw spend: 2901.4678891025924\n", + "After adstock: 2901.801222435926\n", + "After hill transform: 0.004427798657302716\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,268.23\n", + "Adstocked value: 4,268.41\n", + "Saturated value: 0.0955\n", + "Final response: 2671.4461\n", + "Raw spend: 4268.22979871776\n", + "After adstock: 4268.406269305995\n", + "After hill transform: 0.09546882902689612\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,127.32\n", + "Adstocked value: 14,128.54\n", + "Saturated value: 0.0006\n", + "Final response: 330.8531\n", + "Raw spend: 14127.315019487343\n", + "After adstock: 14128.537241709566\n", + "After hill transform: 0.0006125356350290277\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,759.58\n", + "Adstocked value: 56,759.91\n", + "Saturated value: 0.3520\n", + "Final response: 50300.9832\n", + "Raw spend: 56759.57543692307\n", + "After adstock: 56759.90877025641\n", + "After hill transform: 0.35198260088743155\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,901.47\n", + "Adstocked value: 2,901.80\n", + "Saturated value: 0.0044\n", + "Final response: 297.4397\n", + "Raw spend: 2901.4678891174935\n", + "After adstock: 2901.801222450827\n", + "After hill transform: 0.004427798657362308\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,268.23\n", + "Adstocked value: 4,268.41\n", + "Saturated value: 0.0955\n", + "Final response: 2671.4461\n", + "Raw spend: 4268.22979871776\n", + "After adstock: 4268.406269305995\n", + "After hill transform: 0.09546882902689612\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,127.32\n", + "Adstocked value: 14,128.54\n", + "Saturated value: 0.0006\n", + "Final response: 330.8531\n", + "Raw spend: 14127.315019487343\n", + "After adstock: 14128.537241709566\n", + "After hill transform: 0.0006125356350290277\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,759.58\n", + "Adstocked value: 56,759.91\n", + "Saturated value: 0.3520\n", + "Final response: 50300.9832\n", + "Raw spend: 56759.57543692307\n", + "After adstock: 56759.90877025641\n", + "After hill transform: 0.35198260088743155\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,901.47\n", + "Adstocked value: 2,901.80\n", + "Saturated value: 0.0044\n", + "Final response: 297.4397\n", + "Raw spend: 2901.4678891025924\n", + "After adstock: 2901.801222435926\n", + "After hill transform: 0.004427798657302716\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,268.23\n", + "Adstocked value: 4,268.41\n", + "Saturated value: 0.0955\n", + "Final response: 2671.4461\n", + "Raw spend: 4268.229798732661\n", + "After adstock: 4268.406269320896\n", + "After hill transform: 0.09546882902773281\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,126.82\n", + "Adstocked value: 14,128.05\n", + "Saturated value: 0.0006\n", + "Final response: 330.8187\n", + "Raw spend: 14126.823686785341\n", + "After adstock: 14128.045909007564\n", + "After hill transform: 0.0006124718440047276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,759.35\n", + "Adstocked value: 56,759.68\n", + "Saturated value: 0.3520\n", + "Final response: 50300.9073\n", + "Raw spend: 56759.350217336425\n", + "After adstock: 56759.68355066976\n", + "After hill transform: 0.3519820700958798\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,901.17\n", + "Adstocked value: 2,901.51\n", + "Saturated value: 0.0044\n", + "Final response: 297.3610\n", + "Raw spend: 2901.1747984648287\n", + "After adstock: 2901.508131798162\n", + "After hill transform: 0.004426626630466074\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,269.24\n", + "Adstocked value: 4,269.42\n", + "Saturated value: 0.0955\n", + "Final response: 2673.0326\n", + "Raw spend: 4269.239441644173\n", + "After adstock: 4269.415912232408\n", + "After hill transform: 0.09552552743522828\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,126.82\n", + "Adstocked value: 14,128.05\n", + "Saturated value: 0.0006\n", + "Final response: 330.8187\n", + "Raw spend: 14126.823686800242\n", + "After adstock: 14128.045909022465\n", + "After hill transform: 0.0006124718440066622\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,759.35\n", + "Adstocked value: 56,759.68\n", + "Saturated value: 0.3520\n", + "Final response: 50300.9073\n", + "Raw spend: 56759.350217336425\n", + "After adstock: 56759.68355066976\n", + "After hill transform: 0.3519820700958798\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,901.17\n", + "Adstocked value: 2,901.51\n", + "Saturated value: 0.0044\n", + "Final response: 297.3610\n", + "Raw spend: 2901.1747984648287\n", + "After adstock: 2901.508131798162\n", + "After hill transform: 0.004426626630466074\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,269.24\n", + "Adstocked value: 4,269.42\n", + "Saturated value: 0.0955\n", + "Final response: 2673.0326\n", + "Raw spend: 4269.239441644173\n", + "After adstock: 4269.415912232408\n", + "After hill transform: 0.09552552743522828\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,126.82\n", + "Adstocked value: 14,128.05\n", + "Saturated value: 0.0006\n", + "Final response: 330.8187\n", + "Raw spend: 14126.823686785341\n", + "After adstock: 14128.045909007564\n", + "After hill transform: 0.0006124718440047276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,759.35\n", + "Adstocked value: 56,759.68\n", + "Saturated value: 0.3520\n", + "Final response: 50300.9073\n", + "Raw spend: 56759.350217351326\n", + "After adstock: 56759.68355068466\n", + "After hill transform: 0.35198207009591487\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,901.17\n", + "Adstocked value: 2,901.51\n", + "Saturated value: 0.0044\n", + "Final response: 297.3610\n", + "Raw spend: 2901.1747984648287\n", + "After adstock: 2901.508131798162\n", + "After hill transform: 0.004426626630466074\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,269.24\n", + "Adstocked value: 4,269.42\n", + "Saturated value: 0.0955\n", + "Final response: 2673.0326\n", + "Raw spend: 4269.239441644173\n", + "After adstock: 4269.415912232408\n", + "After hill transform: 0.09552552743522828\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,126.82\n", + "Adstocked value: 14,128.05\n", + "Saturated value: 0.0006\n", + "Final response: 330.8187\n", + "Raw spend: 14126.823686785341\n", + "After adstock: 14128.045909007564\n", + "After hill transform: 0.0006124718440047276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,759.35\n", + "Adstocked value: 56,759.68\n", + "Saturated value: 0.3520\n", + "Final response: 50300.9073\n", + "Raw spend: 56759.350217336425\n", + "After adstock: 56759.68355066976\n", + "After hill transform: 0.3519820700958798\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,901.17\n", + "Adstocked value: 2,901.51\n", + "Saturated value: 0.0044\n", + "Final response: 297.3610\n", + "Raw spend: 2901.17479847973\n", + "After adstock: 2901.5081318130633\n", + "After hill transform: 0.004426626630525656\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,269.24\n", + "Adstocked value: 4,269.42\n", + "Saturated value: 0.0955\n", + "Final response: 2673.0326\n", + "Raw spend: 4269.239441644173\n", + "After adstock: 4269.415912232408\n", + "After hill transform: 0.09552552743522828\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,126.82\n", + "Adstocked value: 14,128.05\n", + "Saturated value: 0.0006\n", + "Final response: 330.8187\n", + "Raw spend: 14126.823686785341\n", + "After adstock: 14128.045909007564\n", + "After hill transform: 0.0006124718440047276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,759.35\n", + "Adstocked value: 56,759.68\n", + "Saturated value: 0.3520\n", + "Final response: 50300.9073\n", + "Raw spend: 56759.350217336425\n", + "After adstock: 56759.68355066976\n", + "After hill transform: 0.3519820700958798\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,901.17\n", + "Adstocked value: 2,901.51\n", + "Saturated value: 0.0044\n", + "Final response: 297.3610\n", + "Raw spend: 2901.1747984648287\n", + "After adstock: 2901.508131798162\n", + "After hill transform: 0.004426626630466074\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,269.24\n", + "Adstocked value: 4,269.42\n", + "Saturated value: 0.0955\n", + "Final response: 2673.0326\n", + "Raw spend: 4269.239441659074\n", + "After adstock: 4269.415912247309\n", + "After hill transform: 0.09552552743606521\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,124.37\n", + "Adstocked value: 14,125.59\n", + "Saturated value: 0.0006\n", + "Final response: 330.6465\n", + "Raw spend: 14124.36763239061\n", + "After adstock: 14125.589854612832\n", + "After hill transform: 0.0006121530342500338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,758.22\n", + "Adstocked value: 56,758.56\n", + "Saturated value: 0.3520\n", + "Final response: 50300.5274\n", + "Raw spend: 56758.222287782104\n", + "After adstock: 56758.55562111544\n", + "After hill transform: 0.3519794117952195\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,899.71\n", + "Adstocked value: 2,900.04\n", + "Saturated value: 0.0044\n", + "Final response: 296.9677\n", + "Raw spend: 2899.709954890019\n", + "After adstock: 2900.0432882233526\n", + "After hill transform: 0.004420771789203208\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,274.29\n", + "Adstocked value: 4,274.46\n", + "Saturated value: 0.0958\n", + "Final response: 2680.9734\n", + "Raw spend: 4274.288269168051\n", + "After adstock: 4274.464739756286\n", + "After hill transform: 0.09580930434587957\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,124.37\n", + "Adstocked value: 14,125.59\n", + "Saturated value: 0.0006\n", + "Final response: 330.6465\n", + "Raw spend: 14124.36763240551\n", + "After adstock: 14125.589854627733\n", + "After hill transform: 0.0006121530342519677\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,758.22\n", + "Adstocked value: 56,758.56\n", + "Saturated value: 0.3520\n", + "Final response: 50300.5274\n", + "Raw spend: 56758.222287782104\n", + "After adstock: 56758.55562111544\n", + "After hill transform: 0.3519794117952195\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,899.71\n", + "Adstocked value: 2,900.04\n", + "Saturated value: 0.0044\n", + "Final response: 296.9677\n", + "Raw spend: 2899.709954890019\n", + "After adstock: 2900.0432882233526\n", + "After hill transform: 0.004420771789203208\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,274.29\n", + "Adstocked value: 4,274.46\n", + "Saturated value: 0.0958\n", + "Final response: 2680.9734\n", + "Raw spend: 4274.288269168051\n", + "After adstock: 4274.464739756286\n", + "After hill transform: 0.09580930434587957\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,124.37\n", + "Adstocked value: 14,125.59\n", + "Saturated value: 0.0006\n", + "Final response: 330.6465\n", + "Raw spend: 14124.36763239061\n", + "After adstock: 14125.589854612832\n", + "After hill transform: 0.0006121530342500338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,758.22\n", + "Adstocked value: 56,758.56\n", + "Saturated value: 0.3520\n", + "Final response: 50300.5274\n", + "Raw spend: 56758.222287797005\n", + "After adstock: 56758.55562113034\n", + "After hill transform: 0.3519794117952546\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,899.71\n", + "Adstocked value: 2,900.04\n", + "Saturated value: 0.0044\n", + "Final response: 296.9677\n", + "Raw spend: 2899.709954890019\n", + "After adstock: 2900.0432882233526\n", + "After hill transform: 0.004420771789203208\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,274.29\n", + "Adstocked value: 4,274.46\n", + "Saturated value: 0.0958\n", + "Final response: 2680.9734\n", + "Raw spend: 4274.288269168051\n", + "After adstock: 4274.464739756286\n", + "After hill transform: 0.09580930434587957\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,124.37\n", + "Adstocked value: 14,125.59\n", + "Saturated value: 0.0006\n", + "Final response: 330.6465\n", + "Raw spend: 14124.36763239061\n", + "After adstock: 14125.589854612832\n", + "After hill transform: 0.0006121530342500338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,758.22\n", + "Adstocked value: 56,758.56\n", + "Saturated value: 0.3520\n", + "Final response: 50300.5274\n", + "Raw spend: 56758.222287782104\n", + "After adstock: 56758.55562111544\n", + "After hill transform: 0.3519794117952195\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,899.71\n", + "Adstocked value: 2,900.04\n", + "Saturated value: 0.0044\n", + "Final response: 296.9677\n", + "Raw spend: 2899.7099549049203\n", + "After adstock: 2900.043288238254\n", + "After hill transform: 0.004420771789262743\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,274.29\n", + "Adstocked value: 4,274.46\n", + "Saturated value: 0.0958\n", + "Final response: 2680.9734\n", + "Raw spend: 4274.288269168051\n", + "After adstock: 4274.464739756286\n", + "After hill transform: 0.09580930434587957\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,124.37\n", + "Adstocked value: 14,125.59\n", + "Saturated value: 0.0006\n", + "Final response: 330.6465\n", + "Raw spend: 14124.36763239061\n", + "After adstock: 14125.589854612832\n", + "After hill transform: 0.0006121530342500338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,758.22\n", + "Adstocked value: 56,758.56\n", + "Saturated value: 0.3520\n", + "Final response: 50300.5274\n", + "Raw spend: 56758.222287782104\n", + "After adstock: 56758.55562111544\n", + "After hill transform: 0.3519794117952195\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,899.71\n", + "Adstocked value: 2,900.04\n", + "Saturated value: 0.0044\n", + "Final response: 296.9677\n", + "Raw spend: 2899.709954890019\n", + "After adstock: 2900.0432882233526\n", + "After hill transform: 0.004420771789203208\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,274.29\n", + "Adstocked value: 4,274.46\n", + "Saturated value: 0.0958\n", + "Final response: 2680.9734\n", + "Raw spend: 4274.288269182952\n", + "After adstock: 4274.464739771187\n", + "After hill transform: 0.09580930434671774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,112.06\n", + "Adstocked value: 14,113.28\n", + "Saturated value: 0.0006\n", + "Final response: 329.7844\n", + "Raw spend: 14112.059549992679\n", + "After adstock: 14113.281772214901\n", + "After hill transform: 0.0006105570388470414\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,752.57\n", + "Adstocked value: 56,752.90\n", + "Saturated value: 0.3520\n", + "Final response: 50298.6241\n", + "Raw spend: 56752.571450527095\n", + "After adstock: 56752.90478386043\n", + "After hill transform: 0.35196609326333744\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,892.37\n", + "Adstocked value: 2,892.70\n", + "Saturated value: 0.0044\n", + "Final response: 295.0016\n", + "Raw spend: 2892.369128440027\n", + "After adstock: 2892.7024617733605\n", + "After hill transform: 0.004391502828296368\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,299.59\n", + "Adstocked value: 4,299.76\n", + "Saturated value: 0.0972\n", + "Final response: 2720.9402\n", + "Raw spend: 4299.58801527097\n", + "After adstock: 4299.764485859205\n", + "After hill transform: 0.09723758838016168\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,112.06\n", + "Adstocked value: 14,113.28\n", + "Saturated value: 0.0006\n", + "Final response: 329.7844\n", + "Raw spend: 14112.05955000758\n", + "After adstock: 14113.281772229802\n", + "After hill transform: 0.000610557038848972\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,752.57\n", + "Adstocked value: 56,752.90\n", + "Saturated value: 0.3520\n", + "Final response: 50298.6241\n", + "Raw spend: 56752.571450527095\n", + "After adstock: 56752.90478386043\n", + "After hill transform: 0.35196609326333744\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,892.37\n", + "Adstocked value: 2,892.70\n", + "Saturated value: 0.0044\n", + "Final response: 295.0016\n", + "Raw spend: 2892.369128440027\n", + "After adstock: 2892.7024617733605\n", + "After hill transform: 0.004391502828296368\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,299.59\n", + "Adstocked value: 4,299.76\n", + "Saturated value: 0.0972\n", + "Final response: 2720.9402\n", + "Raw spend: 4299.58801527097\n", + "After adstock: 4299.764485859205\n", + "After hill transform: 0.09723758838016168\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,112.06\n", + "Adstocked value: 14,113.28\n", + "Saturated value: 0.0006\n", + "Final response: 329.7844\n", + "Raw spend: 14112.059549992679\n", + "After adstock: 14113.281772214901\n", + "After hill transform: 0.0006105570388470414\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,752.57\n", + "Adstocked value: 56,752.90\n", + "Saturated value: 0.3520\n", + "Final response: 50298.6241\n", + "Raw spend: 56752.571450542\n", + "After adstock: 56752.90478387533\n", + "After hill transform: 0.3519660932633726\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,892.37\n", + "Adstocked value: 2,892.70\n", + "Saturated value: 0.0044\n", + "Final response: 295.0016\n", + "Raw spend: 2892.369128440027\n", + "After adstock: 2892.7024617733605\n", + "After hill transform: 0.004391502828296368\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,299.59\n", + "Adstocked value: 4,299.76\n", + "Saturated value: 0.0972\n", + "Final response: 2720.9402\n", + "Raw spend: 4299.58801527097\n", + "After adstock: 4299.764485859205\n", + "After hill transform: 0.09723758838016168\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,112.06\n", + "Adstocked value: 14,113.28\n", + "Saturated value: 0.0006\n", + "Final response: 329.7844\n", + "Raw spend: 14112.059549992679\n", + "After adstock: 14113.281772214901\n", + "After hill transform: 0.0006105570388470414\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,752.57\n", + "Adstocked value: 56,752.90\n", + "Saturated value: 0.3520\n", + "Final response: 50298.6241\n", + "Raw spend: 56752.571450527095\n", + "After adstock: 56752.90478386043\n", + "After hill transform: 0.35196609326333744\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,892.37\n", + "Adstocked value: 2,892.70\n", + "Saturated value: 0.0044\n", + "Final response: 295.0016\n", + "Raw spend: 2892.369128454928\n", + "After adstock: 2892.7024617882616\n", + "After hill transform: 0.00439150282835566\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,299.59\n", + "Adstocked value: 4,299.76\n", + "Saturated value: 0.0972\n", + "Final response: 2720.9402\n", + "Raw spend: 4299.58801527097\n", + "After adstock: 4299.764485859205\n", + "After hill transform: 0.09723758838016168\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,112.06\n", + "Adstocked value: 14,113.28\n", + "Saturated value: 0.0006\n", + "Final response: 329.7844\n", + "Raw spend: 14112.059549992679\n", + "After adstock: 14113.281772214901\n", + "After hill transform: 0.0006105570388470414\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,752.57\n", + "Adstocked value: 56,752.90\n", + "Saturated value: 0.3520\n", + "Final response: 50298.6241\n", + "Raw spend: 56752.571450527095\n", + "After adstock: 56752.90478386043\n", + "After hill transform: 0.35196609326333744\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,892.37\n", + "Adstocked value: 2,892.70\n", + "Saturated value: 0.0044\n", + "Final response: 295.0016\n", + "Raw spend: 2892.369128440027\n", + "After adstock: 2892.7024617733605\n", + "After hill transform: 0.004391502828296368\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,299.59\n", + "Adstocked value: 4,299.76\n", + "Saturated value: 0.0972\n", + "Final response: 2720.9402\n", + "Raw spend: 4299.588015285871\n", + "After adstock: 4299.764485874106\n", + "After hill transform: 0.09723758838100599\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,050.01\n", + "Adstocked value: 14,051.24\n", + "Saturated value: 0.0006\n", + "Final response: 325.4615\n", + "Raw spend: 14050.01453939822\n", + "After adstock: 14051.236761620443\n", + "After hill transform: 0.0006025537810180958\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,724.08\n", + "Adstocked value: 56,724.41\n", + "Saturated value: 0.3519\n", + "Final response: 50289.0256\n", + "Raw spend: 56724.081093125154\n", + "After adstock: 56724.41442645849\n", + "After hill transform: 0.35189892727413324\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,855.35\n", + "Adstocked value: 2,855.68\n", + "Saturated value: 0.0042\n", + "Final response: 285.2087\n", + "Raw spend: 2855.351544981456\n", + "After adstock: 2855.6848783147893\n", + "After hill transform: 0.004245722291851162\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,427.14\n", + "Adstocked value: 4,427.32\n", + "Saturated value: 0.1046\n", + "Final response: 2926.8501\n", + "Raw spend: 4427.140966725939\n", + "After adstock: 4427.317437314174\n", + "After hill transform: 0.10459614002455953\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,050.01\n", + "Adstocked value: 14,051.24\n", + "Saturated value: 0.0006\n", + "Final response: 325.4615\n", + "Raw spend: 14050.014539413121\n", + "After adstock: 14051.236761635344\n", + "After hill transform: 0.0006025537810200094\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,724.08\n", + "Adstocked value: 56,724.41\n", + "Saturated value: 0.3519\n", + "Final response: 50289.0256\n", + "Raw spend: 56724.081093125154\n", + "After adstock: 56724.41442645849\n", + "After hill transform: 0.35189892727413324\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,855.35\n", + "Adstocked value: 2,855.68\n", + "Saturated value: 0.0042\n", + "Final response: 285.2087\n", + "Raw spend: 2855.351544981456\n", + "After adstock: 2855.6848783147893\n", + "After hill transform: 0.004245722291851162\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,427.14\n", + "Adstocked value: 4,427.32\n", + "Saturated value: 0.1046\n", + "Final response: 2926.8501\n", + "Raw spend: 4427.140966725939\n", + "After adstock: 4427.317437314174\n", + "After hill transform: 0.10459614002455953\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,050.01\n", + "Adstocked value: 14,051.24\n", + "Saturated value: 0.0006\n", + "Final response: 325.4615\n", + "Raw spend: 14050.01453939822\n", + "After adstock: 14051.236761620443\n", + "After hill transform: 0.0006025537810180958\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,724.08\n", + "Adstocked value: 56,724.41\n", + "Saturated value: 0.3519\n", + "Final response: 50289.0256\n", + "Raw spend: 56724.081093140056\n", + "After adstock: 56724.41442647339\n", + "After hill transform: 0.35189892727416844\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,855.35\n", + "Adstocked value: 2,855.68\n", + "Saturated value: 0.0042\n", + "Final response: 285.2087\n", + "Raw spend: 2855.351544981456\n", + "After adstock: 2855.6848783147893\n", + "After hill transform: 0.004245722291851162\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,427.14\n", + "Adstocked value: 4,427.32\n", + "Saturated value: 0.1046\n", + "Final response: 2926.8501\n", + "Raw spend: 4427.140966725939\n", + "After adstock: 4427.317437314174\n", + "After hill transform: 0.10459614002455953\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,050.01\n", + "Adstocked value: 14,051.24\n", + "Saturated value: 0.0006\n", + "Final response: 325.4615\n", + "Raw spend: 14050.01453939822\n", + "After adstock: 14051.236761620443\n", + "After hill transform: 0.0006025537810180958\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,724.08\n", + "Adstocked value: 56,724.41\n", + "Saturated value: 0.3519\n", + "Final response: 50289.0256\n", + "Raw spend: 56724.081093125154\n", + "After adstock: 56724.41442645849\n", + "After hill transform: 0.35189892727413324\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,855.35\n", + "Adstocked value: 2,855.68\n", + "Saturated value: 0.0042\n", + "Final response: 285.2087\n", + "Raw spend: 2855.351544996357\n", + "After adstock: 2855.6848783296905\n", + "After hill transform: 0.004245722291909238\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,427.14\n", + "Adstocked value: 4,427.32\n", + "Saturated value: 0.1046\n", + "Final response: 2926.8501\n", + "Raw spend: 4427.140966725939\n", + "After adstock: 4427.317437314174\n", + "After hill transform: 0.10459614002455953\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,050.01\n", + "Adstocked value: 14,051.24\n", + "Saturated value: 0.0006\n", + "Final response: 325.4615\n", + "Raw spend: 14050.01453939822\n", + "After adstock: 14051.236761620443\n", + "After hill transform: 0.0006025537810180958\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,724.08\n", + "Adstocked value: 56,724.41\n", + "Saturated value: 0.3519\n", + "Final response: 50289.0256\n", + "Raw spend: 56724.081093125154\n", + "After adstock: 56724.41442645849\n", + "After hill transform: 0.35189892727413324\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,855.35\n", + "Adstocked value: 2,855.68\n", + "Saturated value: 0.0042\n", + "Final response: 285.2087\n", + "Raw spend: 2855.351544981456\n", + "After adstock: 2855.6848783147893\n", + "After hill transform: 0.004245722291851162\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,427.14\n", + "Adstocked value: 4,427.32\n", + "Saturated value: 0.1046\n", + "Final response: 2926.8501\n", + "Raw spend: 4427.14096674084\n", + "After adstock: 4427.317437329075\n", + "After hill transform: 0.10459614002543438\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,787.67\n", + "Adstocked value: 13,788.89\n", + "Saturated value: 0.0006\n", + "Final response: 307.6000\n", + "Raw spend: 13787.67161266572\n", + "After adstock: 13788.893834887942\n", + "After hill transform: 0.0005694853075055184\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,603.46\n", + "Adstocked value: 56,603.79\n", + "Saturated value: 0.3516\n", + "Final response: 50248.3437\n", + "Raw spend: 56603.4604495105\n", + "After adstock: 56603.79378284384\n", + "After hill transform: 0.35161425506389365\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,965.81\n", + "Adstocked value: 4,965.99\n", + "Saturated value: 0.1384\n", + "Final response: 3873.2228\n", + "Raw spend: 4965.811951349425\n", + "After adstock: 4965.98842193766\n", + "After hill transform: 0.1384164366208761\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,787.67\n", + "Adstocked value: 13,788.89\n", + "Saturated value: 0.0006\n", + "Final response: 307.6000\n", + "Raw spend: 13787.67161268062\n", + "After adstock: 13788.893834902843\n", + "After hill transform: 0.0005694853075073617\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,603.46\n", + "Adstocked value: 56,603.79\n", + "Saturated value: 0.3516\n", + "Final response: 50248.3437\n", + "Raw spend: 56603.4604495105\n", + "After adstock: 56603.79378284384\n", + "After hill transform: 0.35161425506389365\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,965.81\n", + "Adstocked value: 4,965.99\n", + "Saturated value: 0.1384\n", + "Final response: 3873.2228\n", + "Raw spend: 4965.811951349425\n", + "After adstock: 4965.98842193766\n", + "After hill transform: 0.1384164366208761\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,787.67\n", + "Adstocked value: 13,788.89\n", + "Saturated value: 0.0006\n", + "Final response: 307.6000\n", + "Raw spend: 13787.67161266572\n", + "After adstock: 13788.893834887942\n", + "After hill transform: 0.0005694853075055184\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,603.46\n", + "Adstocked value: 56,603.79\n", + "Saturated value: 0.3516\n", + "Final response: 50248.3437\n", + "Raw spend: 56603.4604495254\n", + "After adstock: 56603.79378285874\n", + "After hill transform: 0.3516142550639289\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,965.81\n", + "Adstocked value: 4,965.99\n", + "Saturated value: 0.1384\n", + "Final response: 3873.2228\n", + "Raw spend: 4965.811951349425\n", + "After adstock: 4965.98842193766\n", + "After hill transform: 0.1384164366208761\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,787.67\n", + "Adstocked value: 13,788.89\n", + "Saturated value: 0.0006\n", + "Final response: 307.6000\n", + "Raw spend: 13787.67161266572\n", + "After adstock: 13788.893834887942\n", + "After hill transform: 0.0005694853075055184\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,603.46\n", + "Adstocked value: 56,603.79\n", + "Saturated value: 0.3516\n", + "Final response: 50248.3437\n", + "Raw spend: 56603.4604495105\n", + "After adstock: 56603.79378284384\n", + "After hill transform: 0.35161425506389365\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.644130720029\n", + "After adstock: 2699.9774640533624\n", + "After hill transform: 0.003665232487455304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,965.81\n", + "Adstocked value: 4,965.99\n", + "Saturated value: 0.1384\n", + "Final response: 3873.2228\n", + "Raw spend: 4965.811951349425\n", + "After adstock: 4965.98842193766\n", + "After hill transform: 0.1384164366208761\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,787.67\n", + "Adstocked value: 13,788.89\n", + "Saturated value: 0.0006\n", + "Final response: 307.6000\n", + "Raw spend: 13787.67161266572\n", + "After adstock: 13788.893834887942\n", + "After hill transform: 0.0005694853075055184\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,603.46\n", + "Adstocked value: 56,603.79\n", + "Saturated value: 0.3516\n", + "Final response: 50248.3437\n", + "Raw spend: 56603.4604495105\n", + "After adstock: 56603.79378284384\n", + "After hill transform: 0.35161425506389365\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,965.81\n", + "Adstocked value: 4,965.99\n", + "Saturated value: 0.1384\n", + "Final response: 3873.2228\n", + "Raw spend: 4965.811951364326\n", + "After adstock: 4965.988421952561\n", + "After hill transform: 0.13841643662186925\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,778.98\n", + "Adstocked value: 13,780.20\n", + "Saturated value: 0.0006\n", + "Final response: 307.0199\n", + "Raw spend: 13778.98197538958\n", + "After adstock: 13780.204197611803\n", + "After hill transform: 0.000568411156199081\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,598.65\n", + "Adstocked value: 56,598.98\n", + "Saturated value: 0.3516\n", + "Final response: 50246.7196\n", + "Raw spend: 56598.649406277844\n", + "After adstock: 56598.98273961118\n", + "After hill transform: 0.35160289031472985\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,979.31\n", + "Adstocked value: 4,979.49\n", + "Saturated value: 0.1393\n", + "Final response: 3898.4363\n", + "Raw spend: 4979.3126318582845\n", + "After adstock: 4979.48910244652\n", + "After hill transform: 0.13931748448427678\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,778.98\n", + "Adstocked value: 13,780.20\n", + "Saturated value: 0.0006\n", + "Final response: 307.0199\n", + "Raw spend: 13778.981975404482\n", + "After adstock: 13780.204197626705\n", + "After hill transform: 0.0005684111562009218\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,598.65\n", + "Adstocked value: 56,598.98\n", + "Saturated value: 0.3516\n", + "Final response: 50246.7196\n", + "Raw spend: 56598.649406277844\n", + "After adstock: 56598.98273961118\n", + "After hill transform: 0.35160289031472985\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,979.31\n", + "Adstocked value: 4,979.49\n", + "Saturated value: 0.1393\n", + "Final response: 3898.4363\n", + "Raw spend: 4979.3126318582845\n", + "After adstock: 4979.48910244652\n", + "After hill transform: 0.13931748448427678\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,778.98\n", + "Adstocked value: 13,780.20\n", + "Saturated value: 0.0006\n", + "Final response: 307.0199\n", + "Raw spend: 13778.98197538958\n", + "After adstock: 13780.204197611803\n", + "After hill transform: 0.000568411156199081\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,598.65\n", + "Adstocked value: 56,598.98\n", + "Saturated value: 0.3516\n", + "Final response: 50246.7196\n", + "Raw spend: 56598.649406292745\n", + "After adstock: 56598.98273962608\n", + "After hill transform: 0.35160289031476505\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,979.31\n", + "Adstocked value: 4,979.49\n", + "Saturated value: 0.1393\n", + "Final response: 3898.4363\n", + "Raw spend: 4979.3126318582845\n", + "After adstock: 4979.48910244652\n", + "After hill transform: 0.13931748448427678\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,778.98\n", + "Adstocked value: 13,780.20\n", + "Saturated value: 0.0006\n", + "Final response: 307.0199\n", + "Raw spend: 13778.98197538958\n", + "After adstock: 13780.204197611803\n", + "After hill transform: 0.000568411156199081\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,598.65\n", + "Adstocked value: 56,598.98\n", + "Saturated value: 0.3516\n", + "Final response: 50246.7196\n", + "Raw spend: 56598.649406277844\n", + "After adstock: 56598.98273961118\n", + "After hill transform: 0.35160289031472985\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.644130720029\n", + "After adstock: 2699.9774640533624\n", + "After hill transform: 0.003665232487455304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,979.31\n", + "Adstocked value: 4,979.49\n", + "Saturated value: 0.1393\n", + "Final response: 3898.4363\n", + "Raw spend: 4979.3126318582845\n", + "After adstock: 4979.48910244652\n", + "After hill transform: 0.13931748448427678\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,778.98\n", + "Adstocked value: 13,780.20\n", + "Saturated value: 0.0006\n", + "Final response: 307.0199\n", + "Raw spend: 13778.98197538958\n", + "After adstock: 13780.204197611803\n", + "After hill transform: 0.000568411156199081\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,598.65\n", + "Adstocked value: 56,598.98\n", + "Saturated value: 0.3516\n", + "Final response: 50246.7196\n", + "Raw spend: 56598.649406277844\n", + "After adstock: 56598.98273961118\n", + "After hill transform: 0.35160289031472985\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,979.31\n", + "Adstocked value: 4,979.49\n", + "Saturated value: 0.1393\n", + "Final response: 3898.4363\n", + "Raw spend: 4979.312631873186\n", + "After adstock: 4979.489102461421\n", + "After hill transform: 0.13931748448527265\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,735.40\n", + "Adstocked value: 13,736.63\n", + "Saturated value: 0.0006\n", + "Final response: 304.1212\n", + "Raw spend: 13735.40438849612\n", + "After adstock: 13736.626610718342\n", + "After hill transform: 0.000563044736472747\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,574.52\n", + "Adstocked value: 56,574.85\n", + "Saturated value: 0.3515\n", + "Final response: 50238.5707\n", + "Raw spend: 56574.5153186172\n", + "After adstock: 56574.84865195054\n", + "After hill transform: 0.3515458682140637\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.644130705558\n", + "After adstock: 2699.9774640388914\n", + "After hill transform: 0.0036652324874037793\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,047.02\n", + "Adstocked value: 5,047.20\n", + "Saturated value: 0.1439\n", + "Final response: 4025.9204\n", + "Raw spend: 5047.024306411899\n", + "After adstock: 5047.200777000134\n", + "After hill transform: 0.14387335322712239\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,735.40\n", + "Adstocked value: 13,736.63\n", + "Saturated value: 0.0006\n", + "Final response: 304.1212\n", + "Raw spend: 13735.40438851102\n", + "After adstock: 13736.626610733243\n", + "After hill transform: 0.0005630447364745763\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,574.52\n", + "Adstocked value: 56,574.85\n", + "Saturated value: 0.3515\n", + "Final response: 50238.5707\n", + "Raw spend: 56574.5153186172\n", + "After adstock: 56574.84865195054\n", + "After hill transform: 0.3515458682140637\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.644130705558\n", + "After adstock: 2699.9774640388914\n", + "After hill transform: 0.0036652324874037793\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,047.02\n", + "Adstocked value: 5,047.20\n", + "Saturated value: 0.1439\n", + "Final response: 4025.9204\n", + "Raw spend: 5047.024306411899\n", + "After adstock: 5047.200777000134\n", + "After hill transform: 0.14387335322712239\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,735.40\n", + "Adstocked value: 13,736.63\n", + "Saturated value: 0.0006\n", + "Final response: 304.1212\n", + "Raw spend: 13735.40438849612\n", + "After adstock: 13736.626610718342\n", + "After hill transform: 0.000563044736472747\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,574.52\n", + "Adstocked value: 56,574.85\n", + "Saturated value: 0.3515\n", + "Final response: 50238.5707\n", + "Raw spend: 56574.515318632104\n", + "After adstock: 56574.84865196544\n", + "After hill transform: 0.35154586821409883\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.644130705558\n", + "After adstock: 2699.9774640388914\n", + "After hill transform: 0.0036652324874037793\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,047.02\n", + "Adstocked value: 5,047.20\n", + "Saturated value: 0.1439\n", + "Final response: 4025.9204\n", + "Raw spend: 5047.024306411899\n", + "After adstock: 5047.200777000134\n", + "After hill transform: 0.14387335322712239\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,735.40\n", + "Adstocked value: 13,736.63\n", + "Saturated value: 0.0006\n", + "Final response: 304.1212\n", + "Raw spend: 13735.40438849612\n", + "After adstock: 13736.626610718342\n", + "After hill transform: 0.000563044736472747\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,574.52\n", + "Adstocked value: 56,574.85\n", + "Saturated value: 0.3515\n", + "Final response: 50238.5707\n", + "Raw spend: 56574.5153186172\n", + "After adstock: 56574.84865195054\n", + "After hill transform: 0.3515458682140637\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.644130720459\n", + "After adstock: 2699.9774640537926\n", + "After hill transform: 0.0036652324874568367\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,047.02\n", + "Adstocked value: 5,047.20\n", + "Saturated value: 0.1439\n", + "Final response: 4025.9204\n", + "Raw spend: 5047.024306411899\n", + "After adstock: 5047.200777000134\n", + "After hill transform: 0.14387335322712239\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,735.40\n", + "Adstocked value: 13,736.63\n", + "Saturated value: 0.0006\n", + "Final response: 304.1212\n", + "Raw spend: 13735.40438849612\n", + "After adstock: 13736.626610718342\n", + "After hill transform: 0.000563044736472747\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,574.52\n", + "Adstocked value: 56,574.85\n", + "Saturated value: 0.3515\n", + "Final response: 50238.5707\n", + "Raw spend: 56574.5153186172\n", + "After adstock: 56574.84865195054\n", + "After hill transform: 0.3515458682140637\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.644130705558\n", + "After adstock: 2699.9774640388914\n", + "After hill transform: 0.0036652324874037793\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,047.02\n", + "Adstocked value: 5,047.20\n", + "Saturated value: 0.1439\n", + "Final response: 4025.9204\n", + "Raw spend: 5047.0243064268\n", + "After adstock: 5047.200777015035\n", + "After hill transform: 0.14387335322813166\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,514.22\n", + "Adstocked value: 13,515.44\n", + "Saturated value: 0.0005\n", + "Final response: 289.6896\n", + "Raw spend: 13514.222196410097\n", + "After adstock: 13515.44441863232\n", + "After hill transform: 0.0005363262964378953\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,452.00\n", + "Adstocked value: 56,452.34\n", + "Saturated value: 0.3513\n", + "Final response: 50197.1604\n", + "Raw spend: 56452.00408729424\n", + "After adstock: 56452.33742062758\n", + "After hill transform: 0.35125609825889265\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307069617\n", + "After adstock: 2699.977464040295\n", + "After hill transform: 0.0036652324874087774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,390.72\n", + "Adstocked value: 5,390.89\n", + "Saturated value: 0.1679\n", + "Final response: 4697.9817\n", + "Raw spend: 5390.717729819464\n", + "After adstock: 5390.894200407699\n", + "After hill transform: 0.16789064822843278\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,514.22\n", + "Adstocked value: 13,515.44\n", + "Saturated value: 0.0005\n", + "Final response: 289.6896\n", + "Raw spend: 13514.222196424998\n", + "After adstock: 13515.444418647221\n", + "After hill transform: 0.0005363262964396665\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,452.00\n", + "Adstocked value: 56,452.34\n", + "Saturated value: 0.3513\n", + "Final response: 50197.1604\n", + "Raw spend: 56452.00408729424\n", + "After adstock: 56452.33742062758\n", + "After hill transform: 0.35125609825889265\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307069617\n", + "After adstock: 2699.977464040295\n", + "After hill transform: 0.0036652324874087774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,390.72\n", + "Adstocked value: 5,390.89\n", + "Saturated value: 0.1679\n", + "Final response: 4697.9817\n", + "Raw spend: 5390.717729819464\n", + "After adstock: 5390.894200407699\n", + "After hill transform: 0.16789064822843278\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,514.22\n", + "Adstocked value: 13,515.44\n", + "Saturated value: 0.0005\n", + "Final response: 289.6896\n", + "Raw spend: 13514.222196410097\n", + "After adstock: 13515.44441863232\n", + "After hill transform: 0.0005363262964378953\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,452.00\n", + "Adstocked value: 56,452.34\n", + "Saturated value: 0.3513\n", + "Final response: 50197.1604\n", + "Raw spend: 56452.00408730914\n", + "After adstock: 56452.33742064248\n", + "After hill transform: 0.3512560982589279\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307069617\n", + "After adstock: 2699.977464040295\n", + "After hill transform: 0.0036652324874087774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,390.72\n", + "Adstocked value: 5,390.89\n", + "Saturated value: 0.1679\n", + "Final response: 4697.9817\n", + "Raw spend: 5390.717729819464\n", + "After adstock: 5390.894200407699\n", + "After hill transform: 0.16789064822843278\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,514.22\n", + "Adstocked value: 13,515.44\n", + "Saturated value: 0.0005\n", + "Final response: 289.6896\n", + "Raw spend: 13514.222196410097\n", + "After adstock: 13515.44441863232\n", + "After hill transform: 0.0005363262964378953\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,452.00\n", + "Adstocked value: 56,452.34\n", + "Saturated value: 0.3513\n", + "Final response: 50197.1604\n", + "Raw spend: 56452.00408729424\n", + "After adstock: 56452.33742062758\n", + "After hill transform: 0.35125609825889265\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.644130721863\n", + "After adstock: 2699.9774640551964\n", + "After hill transform: 0.0036652324874618344\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,390.72\n", + "Adstocked value: 5,390.89\n", + "Saturated value: 0.1679\n", + "Final response: 4697.9817\n", + "Raw spend: 5390.717729819464\n", + "After adstock: 5390.894200407699\n", + "After hill transform: 0.16789064822843278\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,514.22\n", + "Adstocked value: 13,515.44\n", + "Saturated value: 0.0005\n", + "Final response: 289.6896\n", + "Raw spend: 13514.222196410097\n", + "After adstock: 13515.44441863232\n", + "After hill transform: 0.0005363262964378953\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,452.00\n", + "Adstocked value: 56,452.34\n", + "Saturated value: 0.3513\n", + "Final response: 50197.1604\n", + "Raw spend: 56452.00408729424\n", + "After adstock: 56452.33742062758\n", + "After hill transform: 0.35125609825889265\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307069617\n", + "After adstock: 2699.977464040295\n", + "After hill transform: 0.0036652324874087774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,390.72\n", + "Adstocked value: 5,390.89\n", + "Saturated value: 0.1679\n", + "Final response: 4697.9817\n", + "Raw spend: 5390.717729834365\n", + "After adstock: 5390.8942004226\n", + "After hill transform: 0.1678906482295045\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,332.97\n", + "Adstocked value: 12,334.19\n", + "Saturated value: 0.0004\n", + "Final response: 220.2745\n", + "Raw spend: 12332.969227093481\n", + "After adstock: 12334.191449315704\n", + "After hill transform: 0.00040781242955620936\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,797.65\n", + "Adstocked value: 55,797.99\n", + "Saturated value: 0.3497\n", + "Final response: 49974.7182\n", + "Raw spend: 55797.65463037684\n", + "After adstock: 55797.98796371018\n", + "After hill transform: 0.34969955210443426\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,226.32\n", + "Adstocked value: 7,226.50\n", + "Saturated value: 0.3127\n", + "Final response: 8751.1546\n", + "Raw spend: 7226.320156058931\n", + "After adstock: 7226.4966266471665\n", + "After hill transform: 0.3127379140116073\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,332.97\n", + "Adstocked value: 12,334.19\n", + "Saturated value: 0.0004\n", + "Final response: 220.2745\n", + "Raw spend: 12332.969227108382\n", + "After adstock: 12334.191449330605\n", + "After hill transform: 0.0004078124295576851\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,797.65\n", + "Adstocked value: 55,797.99\n", + "Saturated value: 0.3497\n", + "Final response: 49974.7182\n", + "Raw spend: 55797.65463037684\n", + "After adstock: 55797.98796371018\n", + "After hill transform: 0.34969955210443426\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,226.32\n", + "Adstocked value: 7,226.50\n", + "Saturated value: 0.3127\n", + "Final response: 8751.1546\n", + "Raw spend: 7226.320156058931\n", + "After adstock: 7226.4966266471665\n", + "After hill transform: 0.3127379140116073\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,332.97\n", + "Adstocked value: 12,334.19\n", + "Saturated value: 0.0004\n", + "Final response: 220.2745\n", + "Raw spend: 12332.969227093481\n", + "After adstock: 12334.191449315704\n", + "After hill transform: 0.00040781242955620936\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,797.65\n", + "Adstocked value: 55,797.99\n", + "Saturated value: 0.3497\n", + "Final response: 49974.7182\n", + "Raw spend: 55797.65463039174\n", + "After adstock: 55797.98796372508\n", + "After hill transform: 0.34969955210446985\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,226.32\n", + "Adstocked value: 7,226.50\n", + "Saturated value: 0.3127\n", + "Final response: 8751.1546\n", + "Raw spend: 7226.320156058931\n", + "After adstock: 7226.4966266471665\n", + "After hill transform: 0.3127379140116073\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,332.97\n", + "Adstocked value: 12,334.19\n", + "Saturated value: 0.0004\n", + "Final response: 220.2745\n", + "Raw spend: 12332.969227093481\n", + "After adstock: 12334.191449315704\n", + "After hill transform: 0.00040781242955620936\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,797.65\n", + "Adstocked value: 55,797.99\n", + "Saturated value: 0.3497\n", + "Final response: 49974.7182\n", + "Raw spend: 55797.65463037684\n", + "After adstock: 55797.98796371018\n", + "After hill transform: 0.34969955210443426\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.644130720029\n", + "After adstock: 2699.9774640533624\n", + "After hill transform: 0.003665232487455304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,226.32\n", + "Adstocked value: 7,226.50\n", + "Saturated value: 0.3127\n", + "Final response: 8751.1546\n", + "Raw spend: 7226.320156058931\n", + "After adstock: 7226.4966266471665\n", + "After hill transform: 0.3127379140116073\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,332.97\n", + "Adstocked value: 12,334.19\n", + "Saturated value: 0.0004\n", + "Final response: 220.2745\n", + "Raw spend: 12332.969227093481\n", + "After adstock: 12334.191449315704\n", + "After hill transform: 0.00040781242955620936\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,797.65\n", + "Adstocked value: 55,797.99\n", + "Saturated value: 0.3497\n", + "Final response: 49974.7182\n", + "Raw spend: 55797.65463037684\n", + "After adstock: 55797.98796371018\n", + "After hill transform: 0.34969955210443426\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,226.32\n", + "Adstocked value: 7,226.50\n", + "Saturated value: 0.3127\n", + "Final response: 8751.1546\n", + "Raw spend: 7226.320156073833\n", + "After adstock: 7226.496626662068\n", + "After hill transform: 0.31273791401283735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,061.01\n", + "Adstocked value: 12,062.23\n", + "Saturated value: 0.0004\n", + "Final response: 206.0437\n", + "Raw spend: 12061.007881439366\n", + "After adstock: 12062.230103661588\n", + "After hill transform: 0.00038146566767374013\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,647.22\n", + "Adstocked value: 55,647.55\n", + "Saturated value: 0.3493\n", + "Final response: 49923.2744\n", + "Raw spend: 55647.21818287148\n", + "After adstock: 55647.55151620482\n", + "After hill transform: 0.3493395729969007\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949038461\n", + "After adstock: 7648.894419626696\n", + "After hill transform: 0.3475806375641833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,061.01\n", + "Adstocked value: 12,062.23\n", + "Saturated value: 0.0004\n", + "Final response: 206.0437\n", + "Raw spend: 12061.007881454267\n", + "After adstock: 12062.23010367649\n", + "After hill transform: 0.0003814656676751517\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,647.22\n", + "Adstocked value: 55,647.55\n", + "Saturated value: 0.3493\n", + "Final response: 49923.2744\n", + "Raw spend: 55647.21818287148\n", + "After adstock: 55647.55151620482\n", + "After hill transform: 0.3493395729969007\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949038461\n", + "After adstock: 7648.894419626696\n", + "After hill transform: 0.3475806375641833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,061.01\n", + "Adstocked value: 12,062.23\n", + "Saturated value: 0.0004\n", + "Final response: 206.0437\n", + "Raw spend: 12061.007881439366\n", + "After adstock: 12062.230103661588\n", + "After hill transform: 0.00038146566767374013\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,647.22\n", + "Adstocked value: 55,647.55\n", + "Saturated value: 0.3493\n", + "Final response: 49923.2744\n", + "Raw spend: 55647.21818288638\n", + "After adstock: 55647.55151621972\n", + "After hill transform: 0.3493395729969364\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949038461\n", + "After adstock: 7648.894419626696\n", + "After hill transform: 0.3475806375641833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,061.01\n", + "Adstocked value: 12,062.23\n", + "Saturated value: 0.0004\n", + "Final response: 206.0437\n", + "Raw spend: 12061.007881439366\n", + "After adstock: 12062.230103661588\n", + "After hill transform: 0.00038146566767374013\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,647.22\n", + "Adstocked value: 55,647.55\n", + "Saturated value: 0.3493\n", + "Final response: 49923.2744\n", + "Raw spend: 55647.21818287148\n", + "After adstock: 55647.55151620482\n", + "After hill transform: 0.3493395729969007\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.644130720029\n", + "After adstock: 2699.9774640533624\n", + "After hill transform: 0.003665232487455304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949038461\n", + "After adstock: 7648.894419626696\n", + "After hill transform: 0.3475806375641833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,061.01\n", + "Adstocked value: 12,062.23\n", + "Saturated value: 0.0004\n", + "Final response: 206.0437\n", + "Raw spend: 12061.007881439366\n", + "After adstock: 12062.230103661588\n", + "After hill transform: 0.00038146566767374013\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,647.22\n", + "Adstocked value: 55,647.55\n", + "Saturated value: 0.3493\n", + "Final response: 49923.2744\n", + "Raw spend: 55647.21818287148\n", + "After adstock: 55647.55151620482\n", + "After hill transform: 0.3493395729969007\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949023559\n", + "After adstock: 7648.894419611795\n", + "After hill transform: 0.34758063756295715\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,055.69\n", + "Adstocked value: 12,056.92\n", + "Saturated value: 0.0004\n", + "Final response: 205.7719\n", + "Raw spend: 12055.694581547237\n", + "After adstock: 12056.91680376946\n", + "After hill transform: 0.00038096255344362154\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,643.04\n", + "Adstocked value: 55,643.37\n", + "Saturated value: 0.3493\n", + "Final response: 49921.8424\n", + "Raw spend: 55643.03518118402\n", + "After adstock: 55643.36851451736\n", + "After hill transform: 0.3493295520547298\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,709.14\n", + "Adstocked value: 2,709.47\n", + "Saturated value: 0.0037\n", + "Final response: 248.4918\n", + "Raw spend: 2709.140432819286\n", + "After adstock: 2709.4737661526196\n", + "After hill transform: 0.003699141125639647\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948680226\n", + "After adstock: 7648.894419268461\n", + "After hill transform: 0.34758063753470714\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,055.69\n", + "Adstocked value: 12,056.92\n", + "Saturated value: 0.0004\n", + "Final response: 205.7719\n", + "Raw spend: 12055.694581562138\n", + "After adstock: 12056.916803784361\n", + "After hill transform: 0.0003809625534450319\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,643.04\n", + "Adstocked value: 55,643.37\n", + "Saturated value: 0.3493\n", + "Final response: 49921.8424\n", + "Raw spend: 55643.03518118402\n", + "After adstock: 55643.36851451736\n", + "After hill transform: 0.3493295520547298\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,709.14\n", + "Adstocked value: 2,709.47\n", + "Saturated value: 0.0037\n", + "Final response: 248.4918\n", + "Raw spend: 2709.140432819286\n", + "After adstock: 2709.4737661526196\n", + "After hill transform: 0.003699141125639647\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948680226\n", + "After adstock: 7648.894419268461\n", + "After hill transform: 0.34758063753470714\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,055.69\n", + "Adstocked value: 12,056.92\n", + "Saturated value: 0.0004\n", + "Final response: 205.7719\n", + "Raw spend: 12055.694581547237\n", + "After adstock: 12056.91680376946\n", + "After hill transform: 0.00038096255344362154\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,643.04\n", + "Adstocked value: 55,643.37\n", + "Saturated value: 0.3493\n", + "Final response: 49921.8424\n", + "Raw spend: 55643.035181198924\n", + "After adstock: 55643.36851453226\n", + "After hill transform: 0.3493295520547655\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,709.14\n", + "Adstocked value: 2,709.47\n", + "Saturated value: 0.0037\n", + "Final response: 248.4918\n", + "Raw spend: 2709.140432819286\n", + "After adstock: 2709.4737661526196\n", + "After hill transform: 0.003699141125639647\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948680226\n", + "After adstock: 7648.894419268461\n", + "After hill transform: 0.34758063753470714\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,055.69\n", + "Adstocked value: 12,056.92\n", + "Saturated value: 0.0004\n", + "Final response: 205.7719\n", + "Raw spend: 12055.694581547237\n", + "After adstock: 12056.91680376946\n", + "After hill transform: 0.00038096255344362154\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,643.04\n", + "Adstocked value: 55,643.37\n", + "Saturated value: 0.3493\n", + "Final response: 49921.8424\n", + "Raw spend: 55643.03518118402\n", + "After adstock: 55643.36851451736\n", + "After hill transform: 0.3493295520547298\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,709.14\n", + "Adstocked value: 2,709.47\n", + "Saturated value: 0.0037\n", + "Final response: 248.4918\n", + "Raw spend: 2709.1404328341873\n", + "After adstock: 2709.473766167521\n", + "After hill transform: 0.0036991411256930063\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948680226\n", + "After adstock: 7648.894419268461\n", + "After hill transform: 0.34758063753470714\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,055.69\n", + "Adstocked value: 12,056.92\n", + "Saturated value: 0.0004\n", + "Final response: 205.7719\n", + "Raw spend: 12055.694581547237\n", + "After adstock: 12056.91680376946\n", + "After hill transform: 0.00038096255344362154\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,643.04\n", + "Adstocked value: 55,643.37\n", + "Saturated value: 0.3493\n", + "Final response: 49921.8424\n", + "Raw spend: 55643.03518118402\n", + "After adstock: 55643.36851451736\n", + "After hill transform: 0.3493295520547298\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,709.14\n", + "Adstocked value: 2,709.47\n", + "Saturated value: 0.0037\n", + "Final response: 248.4918\n", + "Raw spend: 2709.140432819286\n", + "After adstock: 2709.4737661526196\n", + "After hill transform: 0.003699141125639647\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948695127\n", + "After adstock: 7648.894419283362\n", + "After hill transform: 0.3475806375359332\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,821.58\n", + "Adstocked value: 11,822.80\n", + "Saturated value: 0.0004\n", + "Final response: 194.0335\n", + "Raw spend: 11821.578516698051\n", + "After adstock: 11822.800738920274\n", + "After hill transform: 0.00035923023109463815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,459.41\n", + "Adstocked value: 55,459.75\n", + "Saturated value: 0.3489\n", + "Final response: 49858.8913\n", + "Raw spend: 55459.41385176615\n", + "After adstock: 55459.747185099484\n", + "After hill transform: 0.3488890502612586\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,126.88\n", + "Adstocked value: 3,127.21\n", + "Saturated value: 0.0054\n", + "Final response: 361.8355\n", + "Raw spend: 3126.8777797194825\n", + "After adstock: 3127.211113052816\n", + "After hill transform: 0.005386418441516989\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949038461\n", + "After adstock: 7648.894419626696\n", + "After hill transform: 0.3475806375641833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,032.28\n", + "Adstocked value: 12,033.51\n", + "Saturated value: 0.0004\n", + "Final response: 204.5774\n", + "Raw spend: 12032.282975062319\n", + "After adstock: 12033.505197284541\n", + "After hill transform: 0.0003787509794298793\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,624.67\n", + "Adstocked value: 55,625.01\n", + "Saturated value: 0.3493\n", + "Final response: 49915.5550\n", + "Raw spend: 55624.673048242235\n", + "After adstock: 55625.00638157557\n", + "After hill transform: 0.3492855557620272\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,750.91\n", + "Adstocked value: 2,751.25\n", + "Saturated value: 0.0039\n", + "Final response: 258.6656\n", + "Raw spend: 2750.914167509306\n", + "After adstock: 2751.2475008426395\n", + "After hill transform: 0.003850591633127496\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948716049\n", + "After adstock: 7648.894419304284\n", + "After hill transform: 0.3475806375376547\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,053.35\n", + "Adstocked value: 12,054.58\n", + "Saturated value: 0.0004\n", + "Final response: 205.6523\n", + "Raw spend: 12053.353420898746\n", + "After adstock: 12054.575643120968\n", + "After hill transform: 0.0003807410101723009\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,641.20\n", + "Adstocked value: 55,641.53\n", + "Saturated value: 0.3493\n", + "Final response: 49921.2137\n", + "Raw spend: 55641.198967889846\n", + "After adstock: 55641.53230122318\n", + "After hill transform: 0.3493251529633672\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,713.32\n", + "Adstocked value: 2,713.65\n", + "Saturated value: 0.0037\n", + "Final response: 249.4979\n", + "Raw spend: 2713.317806288288\n", + "After adstock: 2713.6511396216215\n", + "After hill transform: 0.0037141182200512456\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948683809\n", + "After adstock: 7648.894419272044\n", + "After hill transform: 0.3475806375350019\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,055.46\n", + "Adstocked value: 12,056.68\n", + "Saturated value: 0.0004\n", + "Final response: 205.7600\n", + "Raw spend: 12055.460465482389\n", + "After adstock: 12056.682687704611\n", + "After hill transform: 0.00038094039525533825\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,642.85\n", + "Adstocked value: 55,643.18\n", + "Saturated value: 0.3493\n", + "Final response: 49921.7795\n", + "Raw spend: 55642.85155985461\n", + "After adstock: 55643.18489318794\n", + "After hill transform: 0.3493291121509717\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,709.56\n", + "Adstocked value: 2,709.89\n", + "Saturated value: 0.0037\n", + "Final response: 248.5923\n", + "Raw spend: 2709.5581701661863\n", + "After adstock: 2709.89150349952\n", + "After hill transform: 0.0037006371604558037\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948680584\n", + "After adstock: 7648.89441926882\n", + "After hill transform: 0.34758063753473667\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,055.67\n", + "Adstocked value: 12,056.89\n", + "Saturated value: 0.0004\n", + "Final response: 205.7707\n", + "Raw spend: 12055.671169940751\n", + "After adstock: 12056.893392162974\n", + "After hill transform: 0.00038096033758617913\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,643.02\n", + "Adstocked value: 55,643.35\n", + "Saturated value: 0.3493\n", + "Final response: 49921.8361\n", + "Raw spend: 55643.01681905108\n", + "After adstock: 55643.35015238442\n", + "After hill transform: 0.34932950806440777\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,709.18\n", + "Adstocked value: 2,709.52\n", + "Saturated value: 0.0037\n", + "Final response: 248.5018\n", + "Raw spend: 2709.1822065539764\n", + "After adstock: 2709.51553988731\n", + "After hill transform: 0.003699290712379964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179486802615\n", + "After adstock: 7648.894419268497\n", + "After hill transform: 0.3475806375347101\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,055.69\n", + "Adstocked value: 12,056.91\n", + "Saturated value: 0.0004\n", + "Final response: 205.7718\n", + "Raw spend: 12055.692240386588\n", + "After adstock: 12056.914462608811\n", + "After hill transform: 0.00038096233185749113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,643.03\n", + "Adstocked value: 55,643.37\n", + "Saturated value: 0.3493\n", + "Final response: 49921.8417\n", + "Raw spend: 55643.033344970725\n", + "After adstock: 55643.36667830406\n", + "After hill transform: 0.3493295476556982\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,709.14\n", + "Adstocked value: 2,709.48\n", + "Saturated value: 0.0037\n", + "Final response: 248.4928\n", + "Raw spend: 2709.144610192755\n", + "After adstock: 2709.4779435260884\n", + "After hill transform: 0.00369915608414627\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794868023\n", + "After adstock: 7648.894419268465\n", + "After hill transform: 0.34758063753470747\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,055.69\n", + "Adstocked value: 12,056.92\n", + "Saturated value: 0.0004\n", + "Final response: 205.7719\n", + "Raw spend: 12055.694347431172\n", + "After adstock: 12056.916569653395\n", + "After hill transform: 0.0003809625312850046\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,643.03\n", + "Adstocked value: 55,643.37\n", + "Saturated value: 0.3493\n", + "Final response: 49921.8423\n", + "Raw spend: 55643.034997562696\n", + "After adstock: 55643.36833089603\n", + "After hill transform: 0.3493295516148267\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,709.14\n", + "Adstocked value: 2,709.47\n", + "Saturated value: 0.0037\n", + "Final response: 248.4919\n", + "Raw spend: 2709.1408505566333\n", + "After adstock: 2709.4741838899668\n", + "After hill transform: 0.0036991426214886356\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948680226\n", + "After adstock: 7648.894419268461\n", + "After hill transform: 0.34758063753470714\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,055.69\n", + "Adstocked value: 12,056.92\n", + "Saturated value: 0.0004\n", + "Final response: 205.7719\n", + "Raw spend: 12055.69455813563\n", + "After adstock: 12056.916780357853\n", + "After hill transform: 0.00038096255122775977\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,643.04\n", + "Adstocked value: 55,643.37\n", + "Saturated value: 0.3493\n", + "Final response: 49921.8423\n", + "Raw spend: 55643.03516282189\n", + "After adstock: 55643.36849615523\n", + "After hill transform: 0.3493295520107395\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,709.14\n", + "Adstocked value: 2,709.47\n", + "Saturated value: 0.0037\n", + "Final response: 248.4918\n", + "Raw spend: 2709.140474593021\n", + "After adstock: 2709.4738079263543\n", + "After hill transform: 0.0036991412752245293\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948680226\n", + "After adstock: 7648.894419268461\n", + "After hill transform: 0.34758063753470714\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,055.69\n", + "Adstocked value: 12,056.92\n", + "Saturated value: 0.0004\n", + "Final response: 205.7719\n", + "Raw spend: 12055.694579206076\n", + "After adstock: 12056.916801428299\n", + "After hill transform: 0.0003809625532220353\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,643.04\n", + "Adstocked value: 55,643.37\n", + "Saturated value: 0.3493\n", + "Final response: 49921.8424\n", + "Raw spend: 55643.03517934781\n", + "After adstock: 55643.36851268115\n", + "After hill transform: 0.3493295520503308\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,709.14\n", + "Adstocked value: 2,709.47\n", + "Saturated value: 0.0037\n", + "Final response: 248.4918\n", + "Raw spend: 2709.1404369966594\n", + "After adstock: 2709.473770329993\n", + "After hill transform: 0.0036991411405981347\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948680226\n", + "After adstock: 7648.894419268461\n", + "After hill transform: 0.34758063753470714\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,055.69\n", + "Adstocked value: 12,056.92\n", + "Saturated value: 0.0004\n", + "Final response: 205.7719\n", + "Raw spend: 12055.694579220977\n", + "After adstock: 12056.9168014432\n", + "After hill transform: 0.0003809625532234457\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,643.04\n", + "Adstocked value: 55,643.37\n", + "Saturated value: 0.3493\n", + "Final response: 49921.8424\n", + "Raw spend: 55643.03517934781\n", + "After adstock: 55643.36851268115\n", + "After hill transform: 0.3493295520503308\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,709.14\n", + "Adstocked value: 2,709.47\n", + "Saturated value: 0.0037\n", + "Final response: 248.4918\n", + "Raw spend: 2709.1404369966594\n", + "After adstock: 2709.473770329993\n", + "After hill transform: 0.0036991411405981347\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948680226\n", + "After adstock: 7648.894419268461\n", + "After hill transform: 0.34758063753470714\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,055.69\n", + "Adstocked value: 12,056.92\n", + "Saturated value: 0.0004\n", + "Final response: 205.7719\n", + "Raw spend: 12055.694579206076\n", + "After adstock: 12056.916801428299\n", + "After hill transform: 0.0003809625532220353\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,643.04\n", + "Adstocked value: 55,643.37\n", + "Saturated value: 0.3493\n", + "Final response: 49921.8424\n", + "Raw spend: 55643.03517936271\n", + "After adstock: 55643.36851269605\n", + "After hill transform: 0.34932955205036653\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,709.14\n", + "Adstocked value: 2,709.47\n", + "Saturated value: 0.0037\n", + "Final response: 248.4918\n", + "Raw spend: 2709.1404369966594\n", + "After adstock: 2709.473770329993\n", + "After hill transform: 0.0036991411405981347\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948680226\n", + "After adstock: 7648.894419268461\n", + "After hill transform: 0.34758063753470714\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,055.69\n", + "Adstocked value: 12,056.92\n", + "Saturated value: 0.0004\n", + "Final response: 205.7719\n", + "Raw spend: 12055.694579206076\n", + "After adstock: 12056.916801428299\n", + "After hill transform: 0.0003809625532220353\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,643.04\n", + "Adstocked value: 55,643.37\n", + "Saturated value: 0.3493\n", + "Final response: 49921.8424\n", + "Raw spend: 55643.03517934781\n", + "After adstock: 55643.36851268115\n", + "After hill transform: 0.3493295520503308\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,709.14\n", + "Adstocked value: 2,709.47\n", + "Saturated value: 0.0037\n", + "Final response: 248.4918\n", + "Raw spend: 2709.1404370115606\n", + "After adstock: 2709.473770344894\n", + "After hill transform: 0.003699141140651493\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948680226\n", + "After adstock: 7648.894419268461\n", + "After hill transform: 0.34758063753470714\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,055.69\n", + "Adstocked value: 12,056.92\n", + "Saturated value: 0.0004\n", + "Final response: 205.7719\n", + "Raw spend: 12055.694579206076\n", + "After adstock: 12056.916801428299\n", + "After hill transform: 0.0003809625532220353\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,643.04\n", + "Adstocked value: 55,643.37\n", + "Saturated value: 0.3493\n", + "Final response: 49921.8424\n", + "Raw spend: 55643.03517934781\n", + "After adstock: 55643.36851268115\n", + "After hill transform: 0.3493295520503308\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,709.14\n", + "Adstocked value: 2,709.47\n", + "Saturated value: 0.0037\n", + "Final response: 248.4918\n", + "Raw spend: 2709.1404369966594\n", + "After adstock: 2709.473770329993\n", + "After hill transform: 0.0036991411405981347\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948695127\n", + "After adstock: 7648.894419283362\n", + "After hill transform: 0.3475806375359332\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,055.15\n", + "Adstocked value: 12,056.37\n", + "Saturated value: 0.0004\n", + "Final response: 205.7439\n", + "Raw spend: 12055.146876103521\n", + "After adstock: 12056.369098325744\n", + "After hill transform: 0.0003809107165669067\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,643.03\n", + "Adstocked value: 55,643.37\n", + "Saturated value: 0.3493\n", + "Final response: 49921.8422\n", + "Raw spend: 55643.03465686755\n", + "After adstock: 55643.36799020089\n", + "After hill transform: 0.34932955079862044\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,709.69\n", + "Adstocked value: 2,710.02\n", + "Saturated value: 0.0037\n", + "Final response: 248.6237\n", + "Raw spend: 2709.688687137889\n", + "After adstock: 2710.0220204712223\n", + "After hill transform: 0.0037011046546834335\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717924121808\n", + "After adstock: 7648.894394710043\n", + "After hill transform: 0.3475806355139978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,055.15\n", + "Adstocked value: 12,056.37\n", + "Saturated value: 0.0004\n", + "Final response: 205.7439\n", + "Raw spend: 12055.146876118422\n", + "After adstock: 12056.369098340645\n", + "After hill transform: 0.000380910716568317\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,643.03\n", + "Adstocked value: 55,643.37\n", + "Saturated value: 0.3493\n", + "Final response: 49921.8422\n", + "Raw spend: 55643.03465686755\n", + "After adstock: 55643.36799020089\n", + "After hill transform: 0.34932955079862044\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,709.69\n", + "Adstocked value: 2,710.02\n", + "Saturated value: 0.0037\n", + "Final response: 248.6237\n", + "Raw spend: 2709.688687137889\n", + "After adstock: 2710.0220204712223\n", + "After hill transform: 0.0037011046546834335\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717924121808\n", + "After adstock: 7648.894394710043\n", + "After hill transform: 0.3475806355139978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,055.15\n", + "Adstocked value: 12,056.37\n", + "Saturated value: 0.0004\n", + "Final response: 205.7439\n", + "Raw spend: 12055.146876103521\n", + "After adstock: 12056.369098325744\n", + "After hill transform: 0.0003809107165669067\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,643.03\n", + "Adstocked value: 55,643.37\n", + "Saturated value: 0.3493\n", + "Final response: 49921.8422\n", + "Raw spend: 55643.03465688245\n", + "After adstock: 55643.36799021579\n", + "After hill transform: 0.34932955079865613\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,709.69\n", + "Adstocked value: 2,710.02\n", + "Saturated value: 0.0037\n", + "Final response: 248.6237\n", + "Raw spend: 2709.688687137889\n", + "After adstock: 2710.0220204712223\n", + "After hill transform: 0.0037011046546834335\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717924121808\n", + "After adstock: 7648.894394710043\n", + "After hill transform: 0.3475806355139978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,055.15\n", + "Adstocked value: 12,056.37\n", + "Saturated value: 0.0004\n", + "Final response: 205.7439\n", + "Raw spend: 12055.146876103521\n", + "After adstock: 12056.369098325744\n", + "After hill transform: 0.0003809107165669067\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,643.03\n", + "Adstocked value: 55,643.37\n", + "Saturated value: 0.3493\n", + "Final response: 49921.8422\n", + "Raw spend: 55643.03465686755\n", + "After adstock: 55643.36799020089\n", + "After hill transform: 0.34932955079862044\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,709.69\n", + "Adstocked value: 2,710.02\n", + "Saturated value: 0.0037\n", + "Final response: 248.6237\n", + "Raw spend: 2709.68868715279\n", + "After adstock: 2710.0220204861234\n", + "After hill transform: 0.0037011046547368092\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717924121808\n", + "After adstock: 7648.894394710043\n", + "After hill transform: 0.3475806355139978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,055.15\n", + "Adstocked value: 12,056.37\n", + "Saturated value: 0.0004\n", + "Final response: 205.7439\n", + "Raw spend: 12055.146876103521\n", + "After adstock: 12056.369098325744\n", + "After hill transform: 0.0003809107165669067\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,643.03\n", + "Adstocked value: 55,643.37\n", + "Saturated value: 0.3493\n", + "Final response: 49921.8422\n", + "Raw spend: 55643.03465686755\n", + "After adstock: 55643.36799020089\n", + "After hill transform: 0.34932955079862044\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,709.69\n", + "Adstocked value: 2,710.02\n", + "Saturated value: 0.0037\n", + "Final response: 248.6237\n", + "Raw spend: 2709.688687137889\n", + "After adstock: 2710.0220204712223\n", + "After hill transform: 0.0037011046546834335\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717924136709\n", + "After adstock: 7648.8943947249445\n", + "After hill transform: 0.3475806355152239\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,052.41\n", + "Adstocked value: 12,053.63\n", + "Saturated value: 0.0004\n", + "Final response: 205.6040\n", + "Raw spend: 12052.408307999389\n", + "After adstock: 12053.630530221611\n", + "After hill transform: 0.0003806515987545529\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,643.03\n", + "Adstocked value: 55,643.37\n", + "Saturated value: 0.3493\n", + "Final response: 49921.8413\n", + "Raw spend: 55643.03203528194\n", + "After adstock: 55643.365368615276\n", + "After hill transform: 0.34932954451806564\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,712.43\n", + "Adstocked value: 2,712.76\n", + "Saturated value: 0.0037\n", + "Final response: 249.2838\n", + "Raw spend: 2712.4298033847917\n", + "After adstock: 2712.763136718125\n", + "After hill transform: 0.003710931357123845\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949038461\n", + "After adstock: 7648.894419626696\n", + "After hill transform: 0.3475806375641833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,054.84\n", + "Adstocked value: 12,056.06\n", + "Saturated value: 0.0004\n", + "Final response: 205.7282\n", + "Raw spend: 12054.83818281599\n", + "After adstock: 12056.060405038214\n", + "After hill transform: 0.0003808815027573845\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,643.03\n", + "Adstocked value: 55,643.37\n", + "Saturated value: 0.3493\n", + "Final response: 49921.8421\n", + "Raw spend: 55643.03436136061\n", + "After adstock: 55643.367694693945\n", + "After hill transform: 0.349329550090672\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,710.00\n", + "Adstocked value: 2,710.33\n", + "Saturated value: 0.0037\n", + "Final response: 248.6980\n", + "Raw spend: 2709.9976676538327\n", + "After adstock: 2710.331000987166\n", + "After hill transform: 0.0037022115260759688\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717926930431\n", + "After adstock: 7648.894397518666\n", + "After hill transform: 0.34758063574509607\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,055.11\n", + "Adstocked value: 12,056.33\n", + "Saturated value: 0.0004\n", + "Final response: 205.7422\n", + "Raw spend: 12055.112080055058\n", + "After adstock: 12056.33430227728\n", + "After hill transform: 0.0003809074234983452\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,643.03\n", + "Adstocked value: 55,643.37\n", + "Saturated value: 0.3493\n", + "Final response: 49921.8422\n", + "Raw spend: 55643.034623557876\n", + "After adstock: 55643.36795689121\n", + "After hill transform: 0.3493295507188202\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,709.72\n", + "Adstocked value: 2,710.06\n", + "Saturated value: 0.0037\n", + "Final response: 248.6321\n", + "Raw spend: 2709.7235155628696\n", + "After adstock: 2710.056848896203\n", + "After hill transform: 0.003701229411553527\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717924438397\n", + "After adstock: 7648.894395026632\n", + "After hill transform: 0.34758063554004726\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,055.14\n", + "Adstocked value: 12,056.37\n", + "Saturated value: 0.0004\n", + "Final response: 205.7437\n", + "Raw spend: 12055.14295385074\n", + "After adstock: 12056.365176072963\n", + "After hill transform: 0.00038091034536727697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,643.03\n", + "Adstocked value: 55,643.37\n", + "Saturated value: 0.3493\n", + "Final response: 49921.8422\n", + "Raw spend: 55643.034653112845\n", + "After adstock: 55643.36798644618\n", + "After hill transform: 0.34932955078962524\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,709.69\n", + "Adstocked value: 2,710.03\n", + "Saturated value: 0.0037\n", + "Final response: 248.6246\n", + "Raw spend: 2709.6926130401907\n", + "After adstock: 2710.025946373524\n", + "After hill transform: 0.003701118717299795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717924157495\n", + "After adstock: 7648.89439474573\n", + "After hill transform: 0.3475806355169342\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,055.15\n", + "Adstocked value: 12,056.37\n", + "Saturated value: 0.0004\n", + "Final response: 205.7439\n", + "Raw spend: 12055.146434054514\n", + "After adstock: 12056.368656276736\n", + "After hill transform: 0.00038091067473164413\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,643.03\n", + "Adstocked value: 55,643.37\n", + "Saturated value: 0.3493\n", + "Final response: 49921.8422\n", + "Raw spend: 55643.03465644438\n", + "After adstock: 55643.36798977772\n", + "After hill transform: 0.3493295507976067\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,709.69\n", + "Adstocked value: 2,710.02\n", + "Saturated value: 0.0037\n", + "Final response: 248.6238\n", + "Raw spend: 2709.689129598207\n", + "After adstock: 2710.0224629315403\n", + "After hill transform: 0.0037011062395785168\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.71792412583\n", + "After adstock: 7648.894394714065\n", + "After hill transform: 0.3475806355143287\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,055.15\n", + "Adstocked value: 12,056.37\n", + "Saturated value: 0.0004\n", + "Final response: 205.7439\n", + "Raw spend: 12055.14682632778\n", + "After adstock: 12056.369048550003\n", + "After hill transform: 0.00038091071185615923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,643.03\n", + "Adstocked value: 55,643.37\n", + "Saturated value: 0.3493\n", + "Final response: 49921.8422\n", + "Raw spend: 55643.0346568199\n", + "After adstock: 55643.36799015324\n", + "After hill transform: 0.3493295507985063\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,709.69\n", + "Adstocked value: 2,710.02\n", + "Saturated value: 0.0037\n", + "Final response: 248.6237\n", + "Raw spend: 2709.6887369599453\n", + "After adstock: 2710.022070293279\n", + "After hill transform: 0.003701104833146269\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717924122261\n", + "After adstock: 7648.894394710496\n", + "After hill transform: 0.34758063551403506\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,055.15\n", + "Adstocked value: 12,056.37\n", + "Saturated value: 0.0004\n", + "Final response: 205.7439\n", + "Raw spend: 12055.14687052063\n", + "After adstock: 12056.369092742852\n", + "After hill transform: 0.00038091071603854506\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,643.03\n", + "Adstocked value: 55,643.37\n", + "Saturated value: 0.3493\n", + "Final response: 49921.8422\n", + "Raw spend: 55643.034656862204\n", + "After adstock: 55643.36799019554\n", + "After hill transform: 0.34932955079860767\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,709.69\n", + "Adstocked value: 2,710.02\n", + "Saturated value: 0.0037\n", + "Final response: 248.6237\n", + "Raw spend: 2709.6886927259748\n", + "After adstock: 2710.0220260593082\n", + "After hill transform: 0.0037011046746999827\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717924121859\n", + "After adstock: 7648.894394710094\n", + "After hill transform: 0.347580635514002\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,055.15\n", + "Adstocked value: 12,056.37\n", + "Saturated value: 0.0004\n", + "Final response: 205.7439\n", + "Raw spend: 12055.146875488404\n", + "After adstock: 12056.369097710627\n", + "After hill transform: 0.0003809107165086925\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,643.03\n", + "Adstocked value: 55,643.37\n", + "Saturated value: 0.3493\n", + "Final response: 49921.8422\n", + "Raw spend: 55643.03465686696\n", + "After adstock: 55643.3679902003\n", + "After hill transform: 0.34932955079861905\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,709.69\n", + "Adstocked value: 2,710.02\n", + "Saturated value: 0.0037\n", + "Final response: 248.6237\n", + "Raw spend: 2709.688687753578\n", + "After adstock: 2710.0220210869115\n", + "After hill transform: 0.003701104656888835\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717924121814\n", + "After adstock: 7648.894394710049\n", + "After hill transform: 0.34758063551399826\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,055.15\n", + "Adstocked value: 12,056.37\n", + "Saturated value: 0.0004\n", + "Final response: 205.7439\n", + "Raw spend: 12055.14687604201\n", + "After adstock: 12056.369098264233\n", + "After hill transform: 0.00038091071656108535\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,643.03\n", + "Adstocked value: 55,643.37\n", + "Saturated value: 0.3493\n", + "Final response: 49921.8422\n", + "Raw spend: 55643.034656867494\n", + "After adstock: 55643.36799020083\n", + "After hill transform: 0.3493295507986203\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,709.69\n", + "Adstocked value: 2,710.02\n", + "Saturated value: 0.0037\n", + "Final response: 248.6237\n", + "Raw spend: 2709.6886871994575\n", + "After adstock: 2710.022020532791\n", + "After hill transform: 0.0037011046549039724\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717924121809\n", + "After adstock: 7648.894394710044\n", + "After hill transform: 0.34758063551399787\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,055.15\n", + "Adstocked value: 12,056.37\n", + "Saturated value: 0.0004\n", + "Final response: 205.7439\n", + "Raw spend: 12055.14687609737\n", + "After adstock: 12056.369098319592\n", + "After hill transform: 0.00038091071656632454\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,643.03\n", + "Adstocked value: 55,643.37\n", + "Saturated value: 0.3493\n", + "Final response: 49921.8422\n", + "Raw spend: 55643.034656867545\n", + "After adstock: 55643.36799020088\n", + "After hill transform: 0.34932955079862044\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,709.69\n", + "Adstocked value: 2,710.02\n", + "Saturated value: 0.0037\n", + "Final response: 248.6237\n", + "Raw spend: 2709.6886871440456\n", + "After adstock: 2710.022020477379\n", + "After hill transform: 0.003701104654705487\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717924121808\n", + "After adstock: 7648.894394710043\n", + "After hill transform: 0.3475806355139978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,055.15\n", + "Adstocked value: 12,056.37\n", + "Saturated value: 0.0004\n", + "Final response: 205.7439\n", + "Raw spend: 12055.146876100413\n", + "After adstock: 12056.369098322635\n", + "After hill transform: 0.00038091071656661256\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,643.03\n", + "Adstocked value: 55,643.37\n", + "Saturated value: 0.3493\n", + "Final response: 49921.8422\n", + "Raw spend: 55643.03465686755\n", + "After adstock: 55643.36799020089\n", + "After hill transform: 0.34932955079862044\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,709.69\n", + "Adstocked value: 2,710.02\n", + "Saturated value: 0.0037\n", + "Final response: 248.6237\n", + "Raw spend: 2709.688687141\n", + "After adstock: 2710.0220204743337\n", + "After hill transform: 0.0037011046546945783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717924121808\n", + "After adstock: 7648.894394710043\n", + "After hill transform: 0.3475806355139978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,055.15\n", + "Adstocked value: 12,056.37\n", + "Saturated value: 0.0004\n", + "Final response: 205.7439\n", + "Raw spend: 12055.146876115314\n", + "After adstock: 12056.369098337536\n", + "After hill transform: 0.0003809107165680228\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,643.03\n", + "Adstocked value: 55,643.37\n", + "Saturated value: 0.3493\n", + "Final response: 49921.8422\n", + "Raw spend: 55643.03465686755\n", + "After adstock: 55643.36799020089\n", + "After hill transform: 0.34932955079862044\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,709.69\n", + "Adstocked value: 2,710.02\n", + "Saturated value: 0.0037\n", + "Final response: 248.6237\n", + "Raw spend: 2709.688687141\n", + "After adstock: 2710.0220204743337\n", + "After hill transform: 0.0037011046546945783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717924121808\n", + "After adstock: 7648.894394710043\n", + "After hill transform: 0.3475806355139978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,055.15\n", + "Adstocked value: 12,056.37\n", + "Saturated value: 0.0004\n", + "Final response: 205.7439\n", + "Raw spend: 12055.146876100413\n", + "After adstock: 12056.369098322635\n", + "After hill transform: 0.00038091071656661256\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,643.03\n", + "Adstocked value: 55,643.37\n", + "Saturated value: 0.3493\n", + "Final response: 49921.8422\n", + "Raw spend: 55643.03465688245\n", + "After adstock: 55643.36799021579\n", + "After hill transform: 0.34932955079865613\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,709.69\n", + "Adstocked value: 2,710.02\n", + "Saturated value: 0.0037\n", + "Final response: 248.6237\n", + "Raw spend: 2709.688687141\n", + "After adstock: 2710.0220204743337\n", + "After hill transform: 0.0037011046546945783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717924121808\n", + "After adstock: 7648.894394710043\n", + "After hill transform: 0.3475806355139978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,055.15\n", + "Adstocked value: 12,056.37\n", + "Saturated value: 0.0004\n", + "Final response: 205.7439\n", + "Raw spend: 12055.146876100413\n", + "After adstock: 12056.369098322635\n", + "After hill transform: 0.00038091071656661256\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,643.03\n", + "Adstocked value: 55,643.37\n", + "Saturated value: 0.3493\n", + "Final response: 49921.8422\n", + "Raw spend: 55643.03465686755\n", + "After adstock: 55643.36799020089\n", + "After hill transform: 0.34932955079862044\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,709.69\n", + "Adstocked value: 2,710.02\n", + "Saturated value: 0.0037\n", + "Final response: 248.6237\n", + "Raw spend: 2709.6886871559013\n", + "After adstock: 2710.022020489235\n", + "After hill transform: 0.003701104654747954\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717924121808\n", + "After adstock: 7648.894394710043\n", + "After hill transform: 0.3475806355139978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,055.15\n", + "Adstocked value: 12,056.37\n", + "Saturated value: 0.0004\n", + "Final response: 205.7439\n", + "Raw spend: 12055.146876100413\n", + "After adstock: 12056.369098322635\n", + "After hill transform: 0.00038091071656661256\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,643.03\n", + "Adstocked value: 55,643.37\n", + "Saturated value: 0.3493\n", + "Final response: 49921.8422\n", + "Raw spend: 55643.03465686755\n", + "After adstock: 55643.36799020089\n", + "After hill transform: 0.34932955079862044\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,709.69\n", + "Adstocked value: 2,710.02\n", + "Saturated value: 0.0037\n", + "Final response: 248.6237\n", + "Raw spend: 2709.688687141\n", + "After adstock: 2710.0220204743337\n", + "After hill transform: 0.0037011046546945783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717924136709\n", + "After adstock: 7648.8943947249445\n", + "After hill transform: 0.3475806355152239\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,052.37\n", + "Adstocked value: 12,053.59\n", + "Saturated value: 0.0004\n", + "Final response: 205.6018\n", + "Raw spend: 12052.366241400086\n", + "After adstock: 12053.588463622309\n", + "After hill transform: 0.00038064761941289523\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,643.03\n", + "Adstocked value: 55,643.37\n", + "Saturated value: 0.3493\n", + "Final response: 49921.8413\n", + "Raw spend: 55643.031992701945\n", + "After adstock: 55643.36532603528\n", + "After hill transform: 0.34932954441605635\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,712.47\n", + "Adstocked value: 2,712.81\n", + "Saturated value: 0.0037\n", + "Final response: 249.2940\n", + "Raw spend: 2712.471986006812\n", + "After adstock: 2712.8053193401456\n", + "After hill transform: 0.003711082703967511\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.71792412193\n", + "After adstock: 7648.894394710165\n", + "After hill transform: 0.3475806355140078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,052.37\n", + "Adstocked value: 12,053.59\n", + "Saturated value: 0.0004\n", + "Final response: 205.6018\n", + "Raw spend: 12052.366241414988\n", + "After adstock: 12053.58846363721\n", + "After hill transform: 0.0003806476194143048\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,643.03\n", + "Adstocked value: 55,643.37\n", + "Saturated value: 0.3493\n", + "Final response: 49921.8413\n", + "Raw spend: 55643.031992701945\n", + "After adstock: 55643.36532603528\n", + "After hill transform: 0.34932954441605635\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,712.47\n", + "Adstocked value: 2,712.81\n", + "Saturated value: 0.0037\n", + "Final response: 249.2940\n", + "Raw spend: 2712.471986006812\n", + "After adstock: 2712.8053193401456\n", + "After hill transform: 0.003711082703967511\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.71792412193\n", + "After adstock: 7648.894394710165\n", + "After hill transform: 0.3475806355140078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,052.37\n", + "Adstocked value: 12,053.59\n", + "Saturated value: 0.0004\n", + "Final response: 205.6018\n", + "Raw spend: 12052.366241400086\n", + "After adstock: 12053.588463622309\n", + "After hill transform: 0.00038064761941289523\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,643.03\n", + "Adstocked value: 55,643.37\n", + "Saturated value: 0.3493\n", + "Final response: 49921.8413\n", + "Raw spend: 55643.031992716846\n", + "After adstock: 55643.36532605018\n", + "After hill transform: 0.3493295444160921\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,712.47\n", + "Adstocked value: 2,712.81\n", + "Saturated value: 0.0037\n", + "Final response: 249.2940\n", + "Raw spend: 2712.471986006812\n", + "After adstock: 2712.8053193401456\n", + "After hill transform: 0.003711082703967511\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.71792412193\n", + "After adstock: 7648.894394710165\n", + "After hill transform: 0.3475806355140078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,052.37\n", + "Adstocked value: 12,053.59\n", + "Saturated value: 0.0004\n", + "Final response: 205.6018\n", + "Raw spend: 12052.366241400086\n", + "After adstock: 12053.588463622309\n", + "After hill transform: 0.00038064761941289523\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,643.03\n", + "Adstocked value: 55,643.37\n", + "Saturated value: 0.3493\n", + "Final response: 49921.8413\n", + "Raw spend: 55643.031992701945\n", + "After adstock: 55643.36532603528\n", + "After hill transform: 0.34932954441605635\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,712.47\n", + "Adstocked value: 2,712.81\n", + "Saturated value: 0.0037\n", + "Final response: 249.2940\n", + "Raw spend: 2712.4719860217133\n", + "After adstock: 2712.805319355047\n", + "After hill transform: 0.0037110827040209757\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.71792412193\n", + "After adstock: 7648.894394710165\n", + "After hill transform: 0.3475806355140078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,052.37\n", + "Adstocked value: 12,053.59\n", + "Saturated value: 0.0004\n", + "Final response: 205.6018\n", + "Raw spend: 12052.366241400086\n", + "After adstock: 12053.588463622309\n", + "After hill transform: 0.00038064761941289523\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,643.03\n", + "Adstocked value: 55,643.37\n", + "Saturated value: 0.3493\n", + "Final response: 49921.8413\n", + "Raw spend: 55643.031992701945\n", + "After adstock: 55643.36532603528\n", + "After hill transform: 0.34932954441605635\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,712.47\n", + "Adstocked value: 2,712.81\n", + "Saturated value: 0.0037\n", + "Final response: 249.2940\n", + "Raw spend: 2712.471986006812\n", + "After adstock: 2712.8053193401456\n", + "After hill transform: 0.003711082703967511\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717924136831\n", + "After adstock: 7648.894394725066\n", + "After hill transform: 0.34758063551523394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,038.43\n", + "Adstocked value: 12,039.65\n", + "Saturated value: 0.0004\n", + "Final response: 204.8904\n", + "Raw spend: 12038.42720071053\n", + "After adstock: 12039.649422932753\n", + "After hill transform: 0.00037933056324750315\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,643.02\n", + "Adstocked value: 55,643.35\n", + "Saturated value: 0.3493\n", + "Final response: 49921.8367\n", + "Raw spend: 55643.01863259263\n", + "After adstock: 55643.35196592597\n", + "After hill transform: 0.34932951240912563\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,726.42\n", + "Adstocked value: 2,726.76\n", + "Saturated value: 0.0038\n", + "Final response: 252.6708\n", + "Raw spend: 2726.4243868050744\n", + "After adstock: 2726.757720138408\n", + "After hill transform: 0.003761350946789241\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.7179241225385\n", + "After adstock: 7648.894394710774\n", + "After hill transform: 0.3475806355140579\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,038.43\n", + "Adstocked value: 12,039.65\n", + "Saturated value: 0.0004\n", + "Final response: 204.8904\n", + "Raw spend: 12038.427200725431\n", + "After adstock: 12039.649422947654\n", + "After hill transform: 0.0003793305632489095\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,643.02\n", + "Adstocked value: 55,643.35\n", + "Saturated value: 0.3493\n", + "Final response: 49921.8367\n", + "Raw spend: 55643.01863259263\n", + "After adstock: 55643.35196592597\n", + "After hill transform: 0.34932951240912563\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,726.42\n", + "Adstocked value: 2,726.76\n", + "Saturated value: 0.0038\n", + "Final response: 252.6708\n", + "Raw spend: 2726.4243868050744\n", + "After adstock: 2726.757720138408\n", + "After hill transform: 0.003761350946789241\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.7179241225385\n", + "After adstock: 7648.894394710774\n", + "After hill transform: 0.3475806355140579\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,038.43\n", + "Adstocked value: 12,039.65\n", + "Saturated value: 0.0004\n", + "Final response: 204.8904\n", + "Raw spend: 12038.42720071053\n", + "After adstock: 12039.649422932753\n", + "After hill transform: 0.00037933056324750315\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,643.02\n", + "Adstocked value: 55,643.35\n", + "Saturated value: 0.3493\n", + "Final response: 49921.8367\n", + "Raw spend: 55643.018632607535\n", + "After adstock: 55643.35196594087\n", + "After hill transform: 0.3493295124091613\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,726.42\n", + "Adstocked value: 2,726.76\n", + "Saturated value: 0.0038\n", + "Final response: 252.6708\n", + "Raw spend: 2726.4243868050744\n", + "After adstock: 2726.757720138408\n", + "After hill transform: 0.003761350946789241\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.7179241225385\n", + "After adstock: 7648.894394710774\n", + "After hill transform: 0.3475806355140579\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,038.43\n", + "Adstocked value: 12,039.65\n", + "Saturated value: 0.0004\n", + "Final response: 204.8904\n", + "Raw spend: 12038.42720071053\n", + "After adstock: 12039.649422932753\n", + "After hill transform: 0.00037933056324750315\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,643.02\n", + "Adstocked value: 55,643.35\n", + "Saturated value: 0.3493\n", + "Final response: 49921.8367\n", + "Raw spend: 55643.01863259263\n", + "After adstock: 55643.35196592597\n", + "After hill transform: 0.34932951240912563\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,726.42\n", + "Adstocked value: 2,726.76\n", + "Saturated value: 0.0038\n", + "Final response: 252.6708\n", + "Raw spend: 2726.4243868199756\n", + "After adstock: 2726.757720153309\n", + "After hill transform: 0.0037613509468431504\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.7179241225385\n", + "After adstock: 7648.894394710774\n", + "After hill transform: 0.3475806355140579\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,038.43\n", + "Adstocked value: 12,039.65\n", + "Saturated value: 0.0004\n", + "Final response: 204.8904\n", + "Raw spend: 12038.42720071053\n", + "After adstock: 12039.649422932753\n", + "After hill transform: 0.00037933056324750315\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,643.02\n", + "Adstocked value: 55,643.35\n", + "Saturated value: 0.3493\n", + "Final response: 49921.8367\n", + "Raw spend: 55643.01863259263\n", + "After adstock: 55643.35196592597\n", + "After hill transform: 0.34932951240912563\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,726.42\n", + "Adstocked value: 2,726.76\n", + "Saturated value: 0.0038\n", + "Final response: 252.6708\n", + "Raw spend: 2726.4243868050744\n", + "After adstock: 2726.757720138408\n", + "After hill transform: 0.003761350946789241\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.71792413744\n", + "After adstock: 7648.894394725675\n", + "After hill transform: 0.34758063551528395\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,967.84\n", + "Adstocked value: 11,969.06\n", + "Saturated value: 0.0004\n", + "Final response: 201.3129\n", + "Raw spend: 11967.835058943543\n", + "After adstock: 11969.057281165766\n", + "After hill transform: 0.0003727071053861358\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,642.95\n", + "Adstocked value: 55,643.28\n", + "Saturated value: 0.3493\n", + "Final response: 49921.8135\n", + "Raw spend: 55642.950901998345\n", + "After adstock: 55643.28423533168\n", + "After hill transform: 0.3493293501462512\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,797.08\n", + "Adstocked value: 2,797.42\n", + "Saturated value: 0.0040\n", + "Final response: 270.2035\n", + "Raw spend: 2797.0842591632813\n", + "After adstock: 2797.417592496615\n", + "After hill transform: 0.00402234907515298\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.71792412561\n", + "After adstock: 7648.894394713845\n", + "After hill transform: 0.34758063551431057\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,967.84\n", + "Adstocked value: 11,969.06\n", + "Saturated value: 0.0004\n", + "Final response: 201.3129\n", + "Raw spend: 11967.835058958444\n", + "After adstock: 11969.057281180667\n", + "After hill transform: 0.0003727071053875257\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,642.95\n", + "Adstocked value: 55,643.28\n", + "Saturated value: 0.3493\n", + "Final response: 49921.8135\n", + "Raw spend: 55642.950901998345\n", + "After adstock: 55643.28423533168\n", + "After hill transform: 0.3493293501462512\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,797.08\n", + "Adstocked value: 2,797.42\n", + "Saturated value: 0.0040\n", + "Final response: 270.2035\n", + "Raw spend: 2797.0842591632813\n", + "After adstock: 2797.417592496615\n", + "After hill transform: 0.00402234907515298\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.71792412561\n", + "After adstock: 7648.894394713845\n", + "After hill transform: 0.34758063551431057\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,967.84\n", + "Adstocked value: 11,969.06\n", + "Saturated value: 0.0004\n", + "Final response: 201.3129\n", + "Raw spend: 11967.835058943543\n", + "After adstock: 11969.057281165766\n", + "After hill transform: 0.0003727071053861358\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,642.95\n", + "Adstocked value: 55,643.28\n", + "Saturated value: 0.3493\n", + "Final response: 49921.8135\n", + "Raw spend: 55642.95090201325\n", + "After adstock: 55643.28423534658\n", + "After hill transform: 0.3493293501462869\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,797.08\n", + "Adstocked value: 2,797.42\n", + "Saturated value: 0.0040\n", + "Final response: 270.2035\n", + "Raw spend: 2797.0842591632813\n", + "After adstock: 2797.417592496615\n", + "After hill transform: 0.00402234907515298\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.71792412561\n", + "After adstock: 7648.894394713845\n", + "After hill transform: 0.34758063551431057\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,967.84\n", + "Adstocked value: 11,969.06\n", + "Saturated value: 0.0004\n", + "Final response: 201.3129\n", + "Raw spend: 11967.835058943543\n", + "After adstock: 11969.057281165766\n", + "After hill transform: 0.0003727071053861358\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,642.95\n", + "Adstocked value: 55,643.28\n", + "Saturated value: 0.3493\n", + "Final response: 49921.8135\n", + "Raw spend: 55642.950901998345\n", + "After adstock: 55643.28423533168\n", + "After hill transform: 0.3493293501462512\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,797.08\n", + "Adstocked value: 2,797.42\n", + "Saturated value: 0.0040\n", + "Final response: 270.2035\n", + "Raw spend: 2797.0842591781825\n", + "After adstock: 2797.417592511516\n", + "After hill transform: 0.004022349075209159\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.71792412561\n", + "After adstock: 7648.894394713845\n", + "After hill transform: 0.34758063551431057\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,967.84\n", + "Adstocked value: 11,969.06\n", + "Saturated value: 0.0004\n", + "Final response: 201.3129\n", + "Raw spend: 11967.835058943543\n", + "After adstock: 11969.057281165766\n", + "After hill transform: 0.0003727071053861358\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,642.95\n", + "Adstocked value: 55,643.28\n", + "Saturated value: 0.3493\n", + "Final response: 49921.8135\n", + "Raw spend: 55642.950901998345\n", + "After adstock: 55643.28423533168\n", + "After hill transform: 0.3493293501462512\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,797.08\n", + "Adstocked value: 2,797.42\n", + "Saturated value: 0.0040\n", + "Final response: 270.2035\n", + "Raw spend: 2797.0842591632813\n", + "After adstock: 2797.417592496615\n", + "After hill transform: 0.00402234907515298\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717924140511\n", + "After adstock: 7648.894394728746\n", + "After hill transform: 0.3475806355155367\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,595.13\n", + "Adstocked value: 11,596.35\n", + "Saturated value: 0.0003\n", + "Final response: 183.1119\n", + "Raw spend: 11595.125399195616\n", + "After adstock: 11596.347621417839\n", + "After hill transform: 0.00033901012015873447\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,642.59\n", + "Adstocked value: 55,642.93\n", + "Saturated value: 0.3493\n", + "Final response: 49921.6910\n", + "Raw spend: 55642.59300409988\n", + "After adstock: 55642.926337433215\n", + "After hill transform: 0.3493284927239116\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,170.15\n", + "Adstocked value: 3,170.49\n", + "Saturated value: 0.0056\n", + "Final response: 375.0918\n", + "Raw spend: 3170.1518167934764\n", + "After adstock: 3170.48515012681\n", + "After hill transform: 0.005583755521437799\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.71792414179\n", + "After adstock: 7648.894394730025\n", + "After hill transform: 0.34758063551564194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,595.13\n", + "Adstocked value: 11,596.35\n", + "Saturated value: 0.0003\n", + "Final response: 183.1119\n", + "Raw spend: 11595.125399210518\n", + "After adstock: 11596.34762143274\n", + "After hill transform: 0.00033901012016003947\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,642.59\n", + "Adstocked value: 55,642.93\n", + "Saturated value: 0.3493\n", + "Final response: 49921.6910\n", + "Raw spend: 55642.59300409988\n", + "After adstock: 55642.926337433215\n", + "After hill transform: 0.3493284927239116\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,170.15\n", + "Adstocked value: 3,170.49\n", + "Saturated value: 0.0056\n", + "Final response: 375.0918\n", + "Raw spend: 3170.1518167934764\n", + "After adstock: 3170.48515012681\n", + "After hill transform: 0.005583755521437799\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.71792414179\n", + "After adstock: 7648.894394730025\n", + "After hill transform: 0.34758063551564194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,595.13\n", + "Adstocked value: 11,596.35\n", + "Saturated value: 0.0003\n", + "Final response: 183.1119\n", + "Raw spend: 11595.125399195616\n", + "After adstock: 11596.347621417839\n", + "After hill transform: 0.00033901012015873447\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,642.59\n", + "Adstocked value: 55,642.93\n", + "Saturated value: 0.3493\n", + "Final response: 49921.6910\n", + "Raw spend: 55642.59300411478\n", + "After adstock: 55642.926337448116\n", + "After hill transform: 0.3493284927239473\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,170.15\n", + "Adstocked value: 3,170.49\n", + "Saturated value: 0.0056\n", + "Final response: 375.0918\n", + "Raw spend: 3170.1518167934764\n", + "After adstock: 3170.48515012681\n", + "After hill transform: 0.005583755521437799\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.71792414179\n", + "After adstock: 7648.894394730025\n", + "After hill transform: 0.34758063551564194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,595.13\n", + "Adstocked value: 11,596.35\n", + "Saturated value: 0.0003\n", + "Final response: 183.1119\n", + "Raw spend: 11595.125399195616\n", + "After adstock: 11596.347621417839\n", + "After hill transform: 0.00033901012015873447\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,642.59\n", + "Adstocked value: 55,642.93\n", + "Saturated value: 0.3493\n", + "Final response: 49921.6910\n", + "Raw spend: 55642.59300409988\n", + "After adstock: 55642.926337433215\n", + "After hill transform: 0.3493284927239116\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,170.15\n", + "Adstocked value: 3,170.49\n", + "Saturated value: 0.0056\n", + "Final response: 375.0918\n", + "Raw spend: 3170.1518168083776\n", + "After adstock: 3170.485150141711\n", + "After hill transform: 0.005583755521506501\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.71792414179\n", + "After adstock: 7648.894394730025\n", + "After hill transform: 0.34758063551564194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,595.13\n", + "Adstocked value: 11,596.35\n", + "Saturated value: 0.0003\n", + "Final response: 183.1119\n", + "Raw spend: 11595.125399195616\n", + "After adstock: 11596.347621417839\n", + "After hill transform: 0.00033901012015873447\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,642.59\n", + "Adstocked value: 55,642.93\n", + "Saturated value: 0.3493\n", + "Final response: 49921.6910\n", + "Raw spend: 55642.59300409988\n", + "After adstock: 55642.926337433215\n", + "After hill transform: 0.3493284927239116\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,170.15\n", + "Adstocked value: 3,170.49\n", + "Saturated value: 0.0056\n", + "Final response: 375.0918\n", + "Raw spend: 3170.1518167934764\n", + "After adstock: 3170.48515012681\n", + "After hill transform: 0.005583755521437799\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717924156691\n", + "After adstock: 7648.894394744926\n", + "After hill transform: 0.347580635516868\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,642.40\n", + "Adstocked value: 55,642.74\n", + "Saturated value: 0.3493\n", + "Final response: 49921.6260\n", + "Raw spend: 55642.403298532045\n", + "After adstock: 55642.73663186538\n", + "After hill transform: 0.34932803824107883\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,367.89\n", + "Adstocked value: 3,368.22\n", + "Saturated value: 0.0065\n", + "Final response: 439.4290\n", + "Raw spend: 3367.8863583431566\n", + "After adstock: 3368.21969167649\n", + "After hill transform: 0.00654150307342002\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.7179241504555\n", + "After adstock: 7648.894394738691\n", + "After hill transform: 0.34758063551635493\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563220028\n", + "After adstock: 11398.80278544225\n", + "After hill transform: 0.0003220025832179457\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,642.40\n", + "Adstocked value: 55,642.74\n", + "Saturated value: 0.3493\n", + "Final response: 49921.6260\n", + "Raw spend: 55642.403298532045\n", + "After adstock: 55642.73663186538\n", + "After hill transform: 0.34932803824107883\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,367.89\n", + "Adstocked value: 3,368.22\n", + "Saturated value: 0.0065\n", + "Final response: 439.4290\n", + "Raw spend: 3367.8863583431566\n", + "After adstock: 3368.21969167649\n", + "After hill transform: 0.00654150307342002\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.7179241504555\n", + "After adstock: 7648.894394738691\n", + "After hill transform: 0.34758063551635493\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,642.40\n", + "Adstocked value: 55,642.74\n", + "Saturated value: 0.3493\n", + "Final response: 49921.6260\n", + "Raw spend: 55642.403298546946\n", + "After adstock: 55642.73663188028\n", + "After hill transform: 0.34932803824111447\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,367.89\n", + "Adstocked value: 3,368.22\n", + "Saturated value: 0.0065\n", + "Final response: 439.4290\n", + "Raw spend: 3367.8863583431566\n", + "After adstock: 3368.21969167649\n", + "After hill transform: 0.00654150307342002\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.7179241504555\n", + "After adstock: 7648.894394738691\n", + "After hill transform: 0.34758063551635493\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,642.40\n", + "Adstocked value: 55,642.74\n", + "Saturated value: 0.3493\n", + "Final response: 49921.6260\n", + "Raw spend: 55642.403298532045\n", + "After adstock: 55642.73663186538\n", + "After hill transform: 0.34932803824107883\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,367.89\n", + "Adstocked value: 3,368.22\n", + "Saturated value: 0.0065\n", + "Final response: 439.4290\n", + "Raw spend: 3367.886358358058\n", + "After adstock: 3368.2196916913913\n", + "After hill transform: 0.006541503073495708\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.7179241504555\n", + "After adstock: 7648.894394738691\n", + "After hill transform: 0.34758063551635493\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,642.40\n", + "Adstocked value: 55,642.74\n", + "Saturated value: 0.3493\n", + "Final response: 49921.6260\n", + "Raw spend: 55642.403298532045\n", + "After adstock: 55642.73663186538\n", + "After hill transform: 0.34932803824107883\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,367.89\n", + "Adstocked value: 3,368.22\n", + "Saturated value: 0.0065\n", + "Final response: 439.4290\n", + "Raw spend: 3367.8863583431566\n", + "After adstock: 3368.21969167649\n", + "After hill transform: 0.00654150307342002\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717924165357\n", + "After adstock: 7648.894394753592\n", + "After hill transform: 0.347580635517581\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,642.40\n", + "Adstocked value: 55,642.74\n", + "Saturated value: 0.3493\n", + "Final response: 49921.6260\n", + "Raw spend: 55642.40328608814\n", + "After adstock: 55642.73661942148\n", + "After hill transform: 0.34932803821126657\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,367.89\n", + "Adstocked value: 3,368.22\n", + "Saturated value: 0.0065\n", + "Final response: 439.4290\n", + "Raw spend: 3367.886345899057\n", + "After adstock: 3368.2196792323903\n", + "After hill transform: 0.006541503010212567\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949038461\n", + "After adstock: 7648.894419626696\n", + "After hill transform: 0.3475806375641833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563220028\n", + "After adstock: 11398.80278544225\n", + "After hill transform: 0.0003220025832179457\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,642.40\n", + "Adstocked value: 55,642.74\n", + "Saturated value: 0.3493\n", + "Final response: 49921.6260\n", + "Raw spend: 55642.40328608814\n", + "After adstock: 55642.73661942148\n", + "After hill transform: 0.34932803821126657\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,367.89\n", + "Adstocked value: 3,368.22\n", + "Saturated value: 0.0065\n", + "Final response: 439.4290\n", + "Raw spend: 3367.886345899057\n", + "After adstock: 3368.2196792323903\n", + "After hill transform: 0.006541503010212567\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949038461\n", + "After adstock: 7648.894419626696\n", + "After hill transform: 0.3475806375641833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,642.40\n", + "Adstocked value: 55,642.74\n", + "Saturated value: 0.3493\n", + "Final response: 49921.6260\n", + "Raw spend: 55642.40328610304\n", + "After adstock: 55642.73661943638\n", + "After hill transform: 0.3493280382113023\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,367.89\n", + "Adstocked value: 3,368.22\n", + "Saturated value: 0.0065\n", + "Final response: 439.4290\n", + "Raw spend: 3367.886345899057\n", + "After adstock: 3368.2196792323903\n", + "After hill transform: 0.006541503010212567\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949038461\n", + "After adstock: 7648.894419626696\n", + "After hill transform: 0.3475806375641833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,642.40\n", + "Adstocked value: 55,642.74\n", + "Saturated value: 0.3493\n", + "Final response: 49921.6260\n", + "Raw spend: 55642.40328608814\n", + "After adstock: 55642.73661942148\n", + "After hill transform: 0.34932803821126657\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,367.89\n", + "Adstocked value: 3,368.22\n", + "Saturated value: 0.0065\n", + "Final response: 439.4290\n", + "Raw spend: 3367.886345913958\n", + "After adstock: 3368.2196792472914\n", + "After hill transform: 0.006541503010288254\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949038461\n", + "After adstock: 7648.894419626696\n", + "After hill transform: 0.3475806375641833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,642.40\n", + "Adstocked value: 55,642.74\n", + "Saturated value: 0.3493\n", + "Final response: 49921.6260\n", + "Raw spend: 55642.40328608814\n", + "After adstock: 55642.73661942148\n", + "After hill transform: 0.34932803821126657\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,367.89\n", + "Adstocked value: 3,368.22\n", + "Saturated value: 0.0065\n", + "Final response: 439.4290\n", + "Raw spend: 3367.886345899057\n", + "After adstock: 3368.2196792323903\n", + "After hill transform: 0.006541503010212567\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949023559\n", + "After adstock: 7648.894419611795\n", + "After hill transform: 0.34758063756295715\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "Optimization terminated successfully (Exit mode 0)\n", + " Current function value: -60261.117728179626\n", + " Iterations: 26\n", + " Function evaluations: 128\n", + " Gradient evaluations: 22\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,305.58\n", + "Adstocked value: 17,306.81\n", + "Saturated value: 0.0011\n", + "Final response: 607.3982\n", + "Raw spend: 17305.58338349859\n", + "After adstock: 17306.805605720812\n", + "After hill transform: 0.0011245263594059588\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 67,593.78\n", + "Adstocked value: 67,594.11\n", + "Saturated value: 0.3757\n", + "Final response: 53688.9154\n", + "Raw spend: 67593.7814030687\n", + "After adstock: 67594.11473640203\n", + "After hill transform: 0.3756897559662812\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,670.75\n", + "Adstocked value: 3,671.08\n", + "Saturated value: 0.0082\n", + "Final response: 550.3099\n", + "Raw spend: 3670.7479691448025\n", + "After adstock: 3671.081302478136\n", + "After hill transform: 0.008192117544841802\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,448.94\n", + "Adstocked value: 4,449.12\n", + "Saturated value: 0.1059\n", + "Final response: 2962.7664\n", + "Raw spend: 4448.939109568604\n", + "After adstock: 4449.115580156839\n", + "After hill transform: 0.10587967156958213\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,305.58\n", + "Adstocked value: 17,306.81\n", + "Saturated value: 0.0011\n", + "Final response: 607.3982\n", + "Raw spend: 17305.58338351349\n", + "After adstock: 17306.805605735713\n", + "After hill transform: 0.0011245263594088569\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 67,593.78\n", + "Adstocked value: 67,594.11\n", + "Saturated value: 0.3757\n", + "Final response: 53688.9154\n", + "Raw spend: 67593.7814030687\n", + "After adstock: 67594.11473640203\n", + "After hill transform: 0.3756897559662812\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,670.75\n", + "Adstocked value: 3,671.08\n", + "Saturated value: 0.0082\n", + "Final response: 550.3099\n", + "Raw spend: 3670.7479691448025\n", + "After adstock: 3671.081302478136\n", + "After hill transform: 0.008192117544841802\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,448.94\n", + "Adstocked value: 4,449.12\n", + "Saturated value: 0.1059\n", + "Final response: 2962.7664\n", + "Raw spend: 4448.939109568604\n", + "After adstock: 4449.115580156839\n", + "After hill transform: 0.10587967156958213\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,305.58\n", + "Adstocked value: 17,306.81\n", + "Saturated value: 0.0011\n", + "Final response: 607.3982\n", + "Raw spend: 17305.58338349859\n", + "After adstock: 17306.805605720812\n", + "After hill transform: 0.0011245263594059588\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 67,593.78\n", + "Adstocked value: 67,594.11\n", + "Saturated value: 0.3757\n", + "Final response: 53688.9154\n", + "Raw spend: 67593.7814030836\n", + "After adstock: 67594.11473641693\n", + "After hill transform: 0.3756897559663115\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,670.75\n", + "Adstocked value: 3,671.08\n", + "Saturated value: 0.0082\n", + "Final response: 550.3099\n", + "Raw spend: 3670.7479691448025\n", + "After adstock: 3671.081302478136\n", + "After hill transform: 0.008192117544841802\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,448.94\n", + "Adstocked value: 4,449.12\n", + "Saturated value: 0.1059\n", + "Final response: 2962.7664\n", + "Raw spend: 4448.939109568604\n", + "After adstock: 4449.115580156839\n", + "After hill transform: 0.10587967156958213\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,305.58\n", + "Adstocked value: 17,306.81\n", + "Saturated value: 0.0011\n", + "Final response: 607.3982\n", + "Raw spend: 17305.58338349859\n", + "After adstock: 17306.805605720812\n", + "After hill transform: 0.0011245263594059588\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 67,593.78\n", + "Adstocked value: 67,594.11\n", + "Saturated value: 0.3757\n", + "Final response: 53688.9154\n", + "Raw spend: 67593.7814030687\n", + "After adstock: 67594.11473640203\n", + "After hill transform: 0.3756897559662812\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,670.75\n", + "Adstocked value: 3,671.08\n", + "Saturated value: 0.0082\n", + "Final response: 550.3099\n", + "Raw spend: 3670.7479691597036\n", + "After adstock: 3671.081302493037\n", + "After hill transform: 0.008192117544928624\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,448.94\n", + "Adstocked value: 4,449.12\n", + "Saturated value: 0.1059\n", + "Final response: 2962.7664\n", + "Raw spend: 4448.939109568604\n", + "After adstock: 4449.115580156839\n", + "After hill transform: 0.10587967156958213\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,305.58\n", + "Adstocked value: 17,306.81\n", + "Saturated value: 0.0011\n", + "Final response: 607.3982\n", + "Raw spend: 17305.58338349859\n", + "After adstock: 17306.805605720812\n", + "After hill transform: 0.0011245263594059588\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 67,593.78\n", + "Adstocked value: 67,594.11\n", + "Saturated value: 0.3757\n", + "Final response: 53688.9154\n", + "Raw spend: 67593.7814030687\n", + "After adstock: 67594.11473640203\n", + "After hill transform: 0.3756897559662812\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,670.75\n", + "Adstocked value: 3,671.08\n", + "Saturated value: 0.0082\n", + "Final response: 550.3099\n", + "Raw spend: 3670.7479691448025\n", + "After adstock: 3671.081302478136\n", + "After hill transform: 0.008192117544841802\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,448.94\n", + "Adstocked value: 4,449.12\n", + "Saturated value: 0.1059\n", + "Final response: 2962.7664\n", + "Raw spend: 4448.939109583505\n", + "After adstock: 4449.1155801717405\n", + "After hill transform: 0.10587967157046212\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 60,389.96\n", + "Adstocked value: 60,390.30\n", + "Saturated value: 0.3603\n", + "Final response: 51492.4680\n", + "Raw spend: 60389.961734694174\n", + "After adstock: 60390.29506802751\n", + "After hill transform: 0.36032005130104044\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.644135561641\n", + "After adstock: 2699.9774688949747\n", + "After hill transform: 0.0036652325046944057\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,569.40\n", + "Adstocked value: 3,569.58\n", + "Saturated value: 0.0604\n", + "Final response: 1689.5530\n", + "Raw spend: 3569.4017145688613\n", + "After adstock: 3569.5781851570964\n", + "After hill transform: 0.0603791502439683\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563220028\n", + "After adstock: 11398.80278544225\n", + "After hill transform: 0.0003220025832179457\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 60,389.96\n", + "Adstocked value: 60,390.30\n", + "Saturated value: 0.3603\n", + "Final response: 51492.4680\n", + "Raw spend: 60389.961734694174\n", + "After adstock: 60390.29506802751\n", + "After hill transform: 0.36032005130104044\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.644135561641\n", + "After adstock: 2699.9774688949747\n", + "After hill transform: 0.0036652325046944057\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,569.40\n", + "Adstocked value: 3,569.58\n", + "Saturated value: 0.0604\n", + "Final response: 1689.5530\n", + "Raw spend: 3569.4017145688613\n", + "After adstock: 3569.5781851570964\n", + "After hill transform: 0.0603791502439683\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 60,389.96\n", + "Adstocked value: 60,390.30\n", + "Saturated value: 0.3603\n", + "Final response: 51492.4680\n", + "Raw spend: 60389.961734709075\n", + "After adstock: 60390.29506804241\n", + "After hill transform: 0.3603200513010738\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.644135561641\n", + "After adstock: 2699.9774688949747\n", + "After hill transform: 0.0036652325046944057\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,569.40\n", + "Adstocked value: 3,569.58\n", + "Saturated value: 0.0604\n", + "Final response: 1689.5530\n", + "Raw spend: 3569.4017145688613\n", + "After adstock: 3569.5781851570964\n", + "After hill transform: 0.0603791502439683\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 60,389.96\n", + "Adstocked value: 60,390.30\n", + "Saturated value: 0.3603\n", + "Final response: 51492.4680\n", + "Raw spend: 60389.961734694174\n", + "After adstock: 60390.29506802751\n", + "After hill transform: 0.36032005130104044\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441355765423\n", + "After adstock: 2699.977468909876\n", + "After hill transform: 0.003665232504747463\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,569.40\n", + "Adstocked value: 3,569.58\n", + "Saturated value: 0.0604\n", + "Final response: 1689.5530\n", + "Raw spend: 3569.4017145688613\n", + "After adstock: 3569.5781851570964\n", + "After hill transform: 0.0603791502439683\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 60,389.96\n", + "Adstocked value: 60,390.30\n", + "Saturated value: 0.3603\n", + "Final response: 51492.4680\n", + "Raw spend: 60389.961734694174\n", + "After adstock: 60390.29506802751\n", + "After hill transform: 0.36032005130104044\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.644135561641\n", + "After adstock: 2699.9774688949747\n", + "After hill transform: 0.0036652325046944057\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,569.40\n", + "Adstocked value: 3,569.58\n", + "Saturated value: 0.0604\n", + "Final response: 1689.5530\n", + "Raw spend: 3569.4017145837624\n", + "After adstock: 3569.5781851719976\n", + "After hill transform: 0.060379150244625604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 60,389.41\n", + "Adstocked value: 60,389.74\n", + "Saturated value: 0.3603\n", + "Final response: 51492.2904\n", + "Raw spend: 60389.406505553976\n", + "After adstock: 60389.73983888731\n", + "After hill transform: 0.3603188084791446\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,569.96\n", + "Adstocked value: 3,570.13\n", + "Saturated value: 0.0604\n", + "Final response: 1690.2384\n", + "Raw spend: 3569.95694476655\n", + "After adstock: 3570.133415354785\n", + "After hill transform: 0.06040364449573177\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563220028\n", + "After adstock: 11398.80278544225\n", + "After hill transform: 0.0003220025832179457\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 60,389.41\n", + "Adstocked value: 60,389.74\n", + "Saturated value: 0.3603\n", + "Final response: 51492.2904\n", + "Raw spend: 60389.406505553976\n", + "After adstock: 60389.73983888731\n", + "After hill transform: 0.3603188084791446\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,569.96\n", + "Adstocked value: 3,570.13\n", + "Saturated value: 0.0604\n", + "Final response: 1690.2384\n", + "Raw spend: 3569.95694476655\n", + "After adstock: 3570.133415354785\n", + "After hill transform: 0.06040364449573177\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 60,389.41\n", + "Adstocked value: 60,389.74\n", + "Saturated value: 0.3603\n", + "Final response: 51492.2904\n", + "Raw spend: 60389.40650556888\n", + "After adstock: 60389.73983890221\n", + "After hill transform: 0.3603188084791779\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,569.96\n", + "Adstocked value: 3,570.13\n", + "Saturated value: 0.0604\n", + "Final response: 1690.2384\n", + "Raw spend: 3569.95694476655\n", + "After adstock: 3570.133415354785\n", + "After hill transform: 0.06040364449573177\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 60,389.41\n", + "Adstocked value: 60,389.74\n", + "Saturated value: 0.3603\n", + "Final response: 51492.2904\n", + "Raw spend: 60389.406505553976\n", + "After adstock: 60389.73983888731\n", + "After hill transform: 0.3603188084791446\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.644130720029\n", + "After adstock: 2699.9774640533624\n", + "After hill transform: 0.003665232487455304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,569.96\n", + "Adstocked value: 3,570.13\n", + "Saturated value: 0.0604\n", + "Final response: 1690.2384\n", + "Raw spend: 3569.95694476655\n", + "After adstock: 3570.133415354785\n", + "After hill transform: 0.06040364449573177\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 60,389.41\n", + "Adstocked value: 60,389.74\n", + "Saturated value: 0.3603\n", + "Final response: 51492.2904\n", + "Raw spend: 60389.406505553976\n", + "After adstock: 60389.73983888731\n", + "After hill transform: 0.3603188084791446\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,569.96\n", + "Adstocked value: 3,570.13\n", + "Saturated value: 0.0604\n", + "Final response: 1690.2384\n", + "Raw spend: 3569.956944781451\n", + "After adstock: 3570.133415369686\n", + "After hill transform: 0.060403644496389214\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 60,386.63\n", + "Adstocked value: 60,386.96\n", + "Saturated value: 0.3603\n", + "Final response: 51491.4010\n", + "Raw spend: 60386.62590846915\n", + "After adstock: 60386.959241802484\n", + "After hill transform: 0.3603125842619694\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,572.74\n", + "Adstocked value: 3,572.91\n", + "Saturated value: 0.0605\n", + "Final response: 1693.6732\n", + "Raw spend: 3572.7375418513648\n", + "After adstock: 3572.9140124396\n", + "After hill transform: 0.060526394431226094\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563220028\n", + "After adstock: 11398.80278544225\n", + "After hill transform: 0.0003220025832179457\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 60,386.63\n", + "Adstocked value: 60,386.96\n", + "Saturated value: 0.3603\n", + "Final response: 51491.4010\n", + "Raw spend: 60386.62590846915\n", + "After adstock: 60386.959241802484\n", + "After hill transform: 0.3603125842619694\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,572.74\n", + "Adstocked value: 3,572.91\n", + "Saturated value: 0.0605\n", + "Final response: 1693.6732\n", + "Raw spend: 3572.7375418513648\n", + "After adstock: 3572.9140124396\n", + "After hill transform: 0.060526394431226094\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 60,386.63\n", + "Adstocked value: 60,386.96\n", + "Saturated value: 0.3603\n", + "Final response: 51491.4010\n", + "Raw spend: 60386.62590848405\n", + "After adstock: 60386.959241817385\n", + "After hill transform: 0.36031258426200274\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,572.74\n", + "Adstocked value: 3,572.91\n", + "Saturated value: 0.0605\n", + "Final response: 1693.6732\n", + "Raw spend: 3572.7375418513648\n", + "After adstock: 3572.9140124396\n", + "After hill transform: 0.060526394431226094\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 60,386.63\n", + "Adstocked value: 60,386.96\n", + "Saturated value: 0.3603\n", + "Final response: 51491.4010\n", + "Raw spend: 60386.62590846915\n", + "After adstock: 60386.959241802484\n", + "After hill transform: 0.3603125842619694\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.644130720029\n", + "After adstock: 2699.9774640533624\n", + "After hill transform: 0.003665232487455304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,572.74\n", + "Adstocked value: 3,572.91\n", + "Saturated value: 0.0605\n", + "Final response: 1693.6732\n", + "Raw spend: 3572.7375418513648\n", + "After adstock: 3572.9140124396\n", + "After hill transform: 0.060526394431226094\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 60,386.63\n", + "Adstocked value: 60,386.96\n", + "Saturated value: 0.3603\n", + "Final response: 51491.4010\n", + "Raw spend: 60386.62590846915\n", + "After adstock: 60386.959241802484\n", + "After hill transform: 0.3603125842619694\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,572.74\n", + "Adstocked value: 3,572.91\n", + "Saturated value: 0.0605\n", + "Final response: 1693.6732\n", + "Raw spend: 3572.737541866266\n", + "After adstock: 3572.914012454501\n", + "After hill transform: 0.060526394431884276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 60,372.72\n", + "Adstocked value: 60,373.06\n", + "Saturated value: 0.3603\n", + "Final response: 51486.9530\n", + "Raw spend: 60372.72292304141\n", + "After adstock: 60373.056256374744\n", + "After hill transform: 0.3602814595810018\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,586.64\n", + "Adstocked value: 3,586.82\n", + "Saturated value: 0.0611\n", + "Final response: 1710.9051\n", + "Raw spend: 3586.6405272791067\n", + "After adstock: 3586.816997867342\n", + "After hill transform: 0.06114220746679555\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563220028\n", + "After adstock: 11398.80278544225\n", + "After hill transform: 0.0003220025832179457\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 60,372.72\n", + "Adstocked value: 60,373.06\n", + "Saturated value: 0.3603\n", + "Final response: 51486.9530\n", + "Raw spend: 60372.72292304141\n", + "After adstock: 60373.056256374744\n", + "After hill transform: 0.3602814595810018\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,586.64\n", + "Adstocked value: 3,586.82\n", + "Saturated value: 0.0611\n", + "Final response: 1710.9051\n", + "Raw spend: 3586.6405272791067\n", + "After adstock: 3586.816997867342\n", + "After hill transform: 0.06114220746679555\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 60,372.72\n", + "Adstocked value: 60,373.06\n", + "Saturated value: 0.3603\n", + "Final response: 51486.9530\n", + "Raw spend: 60372.72292305631\n", + "After adstock: 60373.056256389646\n", + "After hill transform: 0.3602814595810352\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,586.64\n", + "Adstocked value: 3,586.82\n", + "Saturated value: 0.0611\n", + "Final response: 1710.9051\n", + "Raw spend: 3586.6405272791067\n", + "After adstock: 3586.816997867342\n", + "After hill transform: 0.06114220746679555\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 60,372.72\n", + "Adstocked value: 60,373.06\n", + "Saturated value: 0.3603\n", + "Final response: 51486.9530\n", + "Raw spend: 60372.72292304141\n", + "After adstock: 60373.056256374744\n", + "After hill transform: 0.3602814595810018\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.644130720029\n", + "After adstock: 2699.9774640533624\n", + "After hill transform: 0.003665232487455304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,586.64\n", + "Adstocked value: 3,586.82\n", + "Saturated value: 0.0611\n", + "Final response: 1710.9051\n", + "Raw spend: 3586.6405272791067\n", + "After adstock: 3586.816997867342\n", + "After hill transform: 0.06114220746679555\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 60,372.72\n", + "Adstocked value: 60,373.06\n", + "Saturated value: 0.3603\n", + "Final response: 51486.9530\n", + "Raw spend: 60372.72292304141\n", + "After adstock: 60373.056256374744\n", + "After hill transform: 0.3602814595810018\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,586.64\n", + "Adstocked value: 3,586.82\n", + "Saturated value: 0.0611\n", + "Final response: 1710.9051\n", + "Raw spend: 3586.640527294008\n", + "After adstock: 3586.816997882243\n", + "After hill transform: 0.06114220746745741\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 60,302.73\n", + "Adstocked value: 60,303.06\n", + "Saturated value: 0.3601\n", + "Final response: 51464.5460\n", + "Raw spend: 60302.72602564095\n", + "After adstock: 60303.059358974286\n", + "After hill transform: 0.3601246660921018\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,656.64\n", + "Adstocked value: 3,656.81\n", + "Saturated value: 0.0643\n", + "Final response: 1799.1218\n", + "Raw spend: 3656.6374246795785\n", + "After adstock: 3656.8138952678137\n", + "After hill transform: 0.06429478394530201\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563220028\n", + "After adstock: 11398.80278544225\n", + "After hill transform: 0.0003220025832179457\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 60,302.73\n", + "Adstocked value: 60,303.06\n", + "Saturated value: 0.3601\n", + "Final response: 51464.5460\n", + "Raw spend: 60302.72602564095\n", + "After adstock: 60303.059358974286\n", + "After hill transform: 0.3601246660921018\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,656.64\n", + "Adstocked value: 3,656.81\n", + "Saturated value: 0.0643\n", + "Final response: 1799.1218\n", + "Raw spend: 3656.6374246795785\n", + "After adstock: 3656.8138952678137\n", + "After hill transform: 0.06429478394530201\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 60,302.73\n", + "Adstocked value: 60,303.06\n", + "Saturated value: 0.3601\n", + "Final response: 51464.5460\n", + "Raw spend: 60302.72602565585\n", + "After adstock: 60303.05935898919\n", + "After hill transform: 0.3601246660921352\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,656.64\n", + "Adstocked value: 3,656.81\n", + "Saturated value: 0.0643\n", + "Final response: 1799.1218\n", + "Raw spend: 3656.6374246795785\n", + "After adstock: 3656.8138952678137\n", + "After hill transform: 0.06429478394530201\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 60,302.73\n", + "Adstocked value: 60,303.06\n", + "Saturated value: 0.3601\n", + "Final response: 51464.5460\n", + "Raw spend: 60302.72602564095\n", + "After adstock: 60303.059358974286\n", + "After hill transform: 0.3601246660921018\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.644130720029\n", + "After adstock: 2699.9774640533624\n", + "After hill transform: 0.003665232487455304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,656.64\n", + "Adstocked value: 3,656.81\n", + "Saturated value: 0.0643\n", + "Final response: 1799.1218\n", + "Raw spend: 3656.6374246795785\n", + "After adstock: 3656.8138952678137\n", + "After hill transform: 0.06429478394530201\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 60,302.73\n", + "Adstocked value: 60,303.06\n", + "Saturated value: 0.3601\n", + "Final response: 51464.5460\n", + "Raw spend: 60302.72602564095\n", + "After adstock: 60303.059358974286\n", + "After hill transform: 0.3601246660921018\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,656.64\n", + "Adstocked value: 3,656.81\n", + "Saturated value: 0.0643\n", + "Final response: 1799.1218\n", + "Raw spend: 3656.6374246944797\n", + "After adstock: 3656.813895282715\n", + "After hill transform: 0.0642947839459824\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 59,939.21\n", + "Adstocked value: 59,939.54\n", + "Saturated value: 0.3593\n", + "Final response: 51347.8285\n", + "Raw spend: 59939.20929911101\n", + "After adstock: 59939.54263244435\n", + "After hill transform: 0.3593079319079793\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,020.15\n", + "Adstocked value: 4,020.33\n", + "Saturated value: 0.0821\n", + "Final response: 2295.9941\n", + "Raw spend: 4020.154151209502\n", + "After adstock: 4020.330621797737\n", + "After hill transform: 0.08205139265201798\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563220028\n", + "After adstock: 11398.80278544225\n", + "After hill transform: 0.0003220025832179457\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 59,939.21\n", + "Adstocked value: 59,939.54\n", + "Saturated value: 0.3593\n", + "Final response: 51347.8285\n", + "Raw spend: 59939.20929911101\n", + "After adstock: 59939.54263244435\n", + "After hill transform: 0.3593079319079793\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,020.15\n", + "Adstocked value: 4,020.33\n", + "Saturated value: 0.0821\n", + "Final response: 2295.9941\n", + "Raw spend: 4020.154151209502\n", + "After adstock: 4020.330621797737\n", + "After hill transform: 0.08205139265201798\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 59,939.21\n", + "Adstocked value: 59,939.54\n", + "Saturated value: 0.3593\n", + "Final response: 51347.8285\n", + "Raw spend: 59939.20929912591\n", + "After adstock: 59939.54263245925\n", + "After hill transform: 0.35930793190801297\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,020.15\n", + "Adstocked value: 4,020.33\n", + "Saturated value: 0.0821\n", + "Final response: 2295.9941\n", + "Raw spend: 4020.154151209502\n", + "After adstock: 4020.330621797737\n", + "After hill transform: 0.08205139265201798\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 59,939.21\n", + "Adstocked value: 59,939.54\n", + "Saturated value: 0.3593\n", + "Final response: 51347.8285\n", + "Raw spend: 59939.20929911101\n", + "After adstock: 59939.54263244435\n", + "After hill transform: 0.3593079319079793\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.644130720029\n", + "After adstock: 2699.9774640533624\n", + "After hill transform: 0.003665232487455304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,020.15\n", + "Adstocked value: 4,020.33\n", + "Saturated value: 0.0821\n", + "Final response: 2295.9941\n", + "Raw spend: 4020.154151209502\n", + "After adstock: 4020.330621797737\n", + "After hill transform: 0.08205139265201798\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 59,939.21\n", + "Adstocked value: 59,939.54\n", + "Saturated value: 0.3593\n", + "Final response: 51347.8285\n", + "Raw spend: 59939.20929911101\n", + "After adstock: 59939.54263244435\n", + "After hill transform: 0.3593079319079793\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,020.15\n", + "Adstocked value: 4,020.33\n", + "Saturated value: 0.0821\n", + "Final response: 2295.9941\n", + "Raw spend: 4020.154151224403\n", + "After adstock: 4020.330621812638\n", + "After hill transform: 0.08205139265279275\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,789.81\n", + "Adstocked value: 57,790.14\n", + "Saturated value: 0.3544\n", + "Final response: 50645.3889\n", + "Raw spend: 57789.807745185055\n", + "After adstock: 57790.14107851839\n", + "After hill transform: 0.35439258989679495\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,169.56\n", + "Adstocked value: 6,169.73\n", + "Saturated value: 0.2269\n", + "Final response: 6348.0607\n", + "Raw spend: 6169.5557051354735\n", + "After adstock: 6169.732175723709\n", + "After hill transform: 0.22685912525782395\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563220028\n", + "After adstock: 11398.80278544225\n", + "After hill transform: 0.0003220025832179457\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,789.81\n", + "Adstocked value: 57,790.14\n", + "Saturated value: 0.3544\n", + "Final response: 50645.3889\n", + "Raw spend: 57789.807745185055\n", + "After adstock: 57790.14107851839\n", + "After hill transform: 0.35439258989679495\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,169.56\n", + "Adstocked value: 6,169.73\n", + "Saturated value: 0.2269\n", + "Final response: 6348.0607\n", + "Raw spend: 6169.5557051354735\n", + "After adstock: 6169.732175723709\n", + "After hill transform: 0.22685912525782395\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,789.81\n", + "Adstocked value: 57,790.14\n", + "Saturated value: 0.3544\n", + "Final response: 50645.3889\n", + "Raw spend: 57789.807745199956\n", + "After adstock: 57790.14107853329\n", + "After hill transform: 0.35439258989682954\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,169.56\n", + "Adstocked value: 6,169.73\n", + "Saturated value: 0.2269\n", + "Final response: 6348.0607\n", + "Raw spend: 6169.5557051354735\n", + "After adstock: 6169.732175723709\n", + "After hill transform: 0.22685912525782395\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,789.81\n", + "Adstocked value: 57,790.14\n", + "Saturated value: 0.3544\n", + "Final response: 50645.3889\n", + "Raw spend: 57789.807745185055\n", + "After adstock: 57790.14107851839\n", + "After hill transform: 0.35439258989679495\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.644130720029\n", + "After adstock: 2699.9774640533624\n", + "After hill transform: 0.003665232487455304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,169.56\n", + "Adstocked value: 6,169.73\n", + "Saturated value: 0.2269\n", + "Final response: 6348.0607\n", + "Raw spend: 6169.5557051354735\n", + "After adstock: 6169.732175723709\n", + "After hill transform: 0.22685912525782395\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,789.81\n", + "Adstocked value: 57,790.14\n", + "Saturated value: 0.3544\n", + "Final response: 50645.3889\n", + "Raw spend: 57789.807745185055\n", + "After adstock: 57790.14107851839\n", + "After hill transform: 0.35439258989679495\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,169.56\n", + "Adstocked value: 6,169.73\n", + "Saturated value: 0.2269\n", + "Final response: 6348.0607\n", + "Raw spend: 6169.555705150375\n", + "After adstock: 6169.73217573861\n", + "After hill transform: 0.22685912525899965\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.58056320515\n", + "After adstock: 11398.802785427373\n", + "After hill transform: 0.00032200258321668675\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,310.65\n", + "Adstocked value: 56,310.98\n", + "Saturated value: 0.3509\n", + "Final response: 50149.2872\n", + "Raw spend: 56310.64550141362\n", + "After adstock: 56310.97883474696\n", + "After hill transform: 0.3509211037857815\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.644130705138\n", + "After adstock: 2699.9774640384717\n", + "After hill transform: 0.003665232487402285\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948906859\n", + "After adstock: 7648.894419495095\n", + "After hill transform: 0.34758063755335494\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563220052\n", + "After adstock: 11398.802785442274\n", + "After hill transform: 0.0003220025832179477\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,310.65\n", + "Adstocked value: 56,310.98\n", + "Saturated value: 0.3509\n", + "Final response: 50149.2872\n", + "Raw spend: 56310.64550141362\n", + "After adstock: 56310.97883474696\n", + "After hill transform: 0.3509211037857815\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.644130705138\n", + "After adstock: 2699.9774640384717\n", + "After hill transform: 0.003665232487402285\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948906859\n", + "After adstock: 7648.894419495095\n", + "After hill transform: 0.34758063755335494\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.58056320515\n", + "After adstock: 11398.802785427373\n", + "After hill transform: 0.00032200258321668675\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,310.65\n", + "Adstocked value: 56,310.98\n", + "Saturated value: 0.3509\n", + "Final response: 50149.2872\n", + "Raw spend: 56310.645501428524\n", + "After adstock: 56310.97883476186\n", + "After hill transform: 0.35092110378581687\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.644130705138\n", + "After adstock: 2699.9774640384717\n", + "After hill transform: 0.003665232487402285\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948906859\n", + "After adstock: 7648.894419495095\n", + "After hill transform: 0.34758063755335494\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.58056320515\n", + "After adstock: 11398.802785427373\n", + "After hill transform: 0.00032200258321668675\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,310.65\n", + "Adstocked value: 56,310.98\n", + "Saturated value: 0.3509\n", + "Final response: 50149.2872\n", + "Raw spend: 56310.64550141362\n", + "After adstock: 56310.97883474696\n", + "After hill transform: 0.3509211037857815\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307200394\n", + "After adstock: 2699.977464053373\n", + "After hill transform: 0.0036652324874553413\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948906859\n", + "After adstock: 7648.894419495095\n", + "After hill transform: 0.34758063755335494\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.58056320515\n", + "After adstock: 11398.802785427373\n", + "After hill transform: 0.00032200258321668675\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,310.65\n", + "Adstocked value: 56,310.98\n", + "Saturated value: 0.3509\n", + "Final response: 50149.2872\n", + "Raw spend: 56310.64550141362\n", + "After adstock: 56310.97883474696\n", + "After hill transform: 0.3509211037857815\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.644130705138\n", + "After adstock: 2699.9774640384717\n", + "After hill transform: 0.003665232487402285\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948921761\n", + "After adstock: 7648.894419509996\n", + "After hill transform: 0.34758063755458096\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.58056320547\n", + "After adstock: 11398.802785427693\n", + "After hill transform: 0.0003220025832167138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,310.65\n", + "Adstocked value: 56,310.98\n", + "Saturated value: 0.3509\n", + "Final response: 50149.2872\n", + "Raw spend: 56310.645505624496\n", + "After adstock: 56310.97883895783\n", + "After hill transform: 0.35092110379577085\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307052946\n", + "After adstock: 2699.977464038628\n", + "After hill transform: 0.0036652324874028408\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944695495\n", + "After adstock: 7648.89441528373\n", + "After hill transform: 0.3475806372068365\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205265\n", + "After adstock: 11398.802785427488\n", + "After hill transform: 0.0003220025832166964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,310.65\n", + "Adstocked value: 56,310.98\n", + "Saturated value: 0.3509\n", + "Final response: 50149.2872\n", + "Raw spend: 56310.64550292092\n", + "After adstock: 56310.97883625425\n", + "After hill transform: 0.35092110378935726\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.644130705194\n", + "After adstock: 2699.9774640385276\n", + "After hill transform: 0.003665232487402484\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717947399386\n", + "After adstock: 7648.894417987621\n", + "After hill transform: 0.34758063742931733\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563220166\n", + "After adstock: 11398.802785442389\n", + "After hill transform: 0.0003220025832179574\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,310.65\n", + "Adstocked value: 56,310.98\n", + "Saturated value: 0.3509\n", + "Final response: 50149.2872\n", + "Raw spend: 56310.64550292092\n", + "After adstock: 56310.97883625425\n", + "After hill transform: 0.35092110378935726\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.644130705194\n", + "After adstock: 2699.9774640385276\n", + "After hill transform: 0.003665232487402484\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717947399386\n", + "After adstock: 7648.894417987621\n", + "After hill transform: 0.34758063742931733\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205265\n", + "After adstock: 11398.802785427488\n", + "After hill transform: 0.0003220025832166964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,310.65\n", + "Adstocked value: 56,310.98\n", + "Saturated value: 0.3509\n", + "Final response: 50149.2872\n", + "Raw spend: 56310.64550293582\n", + "After adstock: 56310.978836269154\n", + "After hill transform: 0.35092110378939256\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.644130705194\n", + "After adstock: 2699.9774640385276\n", + "After hill transform: 0.003665232487402484\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717947399386\n", + "After adstock: 7648.894417987621\n", + "After hill transform: 0.34758063742931733\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205265\n", + "After adstock: 11398.802785427488\n", + "After hill transform: 0.0003220025832166964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,310.65\n", + "Adstocked value: 56,310.98\n", + "Saturated value: 0.3509\n", + "Final response: 50149.2872\n", + "Raw spend: 56310.64550292092\n", + "After adstock: 56310.97883625425\n", + "After hill transform: 0.35092110378935726\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307200953\n", + "After adstock: 2699.977464053429\n", + "After hill transform: 0.0036652324874555404\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717947399386\n", + "After adstock: 7648.894417987621\n", + "After hill transform: 0.34758063742931733\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205265\n", + "After adstock: 11398.802785427488\n", + "After hill transform: 0.0003220025832166964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,310.65\n", + "Adstocked value: 56,310.98\n", + "Saturated value: 0.3509\n", + "Final response: 50149.2872\n", + "Raw spend: 56310.64550292092\n", + "After adstock: 56310.97883625425\n", + "After hill transform: 0.35092110378935726\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.644130705194\n", + "After adstock: 2699.9774640385276\n", + "After hill transform: 0.003665232487402484\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717947414287\n", + "After adstock: 7648.894418002522\n", + "After hill transform: 0.34758063743054346\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,310.65\n", + "Adstocked value: 56,310.98\n", + "Saturated value: 0.3509\n", + "Final response: 50149.2872\n", + "Raw spend: 56310.645501282044\n", + "After adstock: 56310.97883461538\n", + "After hill transform: 0.35092110378546937\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949038461\n", + "After adstock: 7648.894419626696\n", + "After hill transform: 0.3475806375641833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.58056320525\n", + "After adstock: 11398.802785427473\n", + "After hill transform: 0.00032200258321669515\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,310.65\n", + "Adstocked value: 56,310.98\n", + "Saturated value: 0.3509\n", + "Final response: 50149.2872\n", + "Raw spend: 56310.645502757034\n", + "After adstock: 56310.97883609037\n", + "After hill transform: 0.35092110378896846\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051873\n", + "After adstock: 2699.977464038521\n", + "After hill transform: 0.0036652324874024587\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717947563293\n", + "After adstock: 7648.894418151528\n", + "After hill transform: 0.34758063744280393\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205263\n", + "After adstock: 11398.802785427486\n", + "After hill transform: 0.00032200258321669623\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,310.65\n", + "Adstocked value: 56,310.98\n", + "Saturated value: 0.3509\n", + "Final response: 50149.2872\n", + "Raw spend: 56310.64550290453\n", + "After adstock: 56310.97883623787\n", + "After hill transform: 0.3509211037893184\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051937\n", + "After adstock: 2699.977464038527\n", + "After hill transform: 0.003665232487402482\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179474157765\n", + "After adstock: 7648.894418004012\n", + "After hill transform: 0.3475806374306661\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563220165\n", + "After adstock: 11398.802785442387\n", + "After hill transform: 0.00032200258321795727\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,310.65\n", + "Adstocked value: 56,310.98\n", + "Saturated value: 0.3509\n", + "Final response: 50149.2872\n", + "Raw spend: 56310.64550290453\n", + "After adstock: 56310.97883623787\n", + "After hill transform: 0.3509211037893184\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051937\n", + "After adstock: 2699.977464038527\n", + "After hill transform: 0.003665232487402482\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179474157765\n", + "After adstock: 7648.894418004012\n", + "After hill transform: 0.3475806374306661\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205263\n", + "After adstock: 11398.802785427486\n", + "After hill transform: 0.00032200258321669623\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,310.65\n", + "Adstocked value: 56,310.98\n", + "Saturated value: 0.3509\n", + "Final response: 50149.2872\n", + "Raw spend: 56310.64550291943\n", + "After adstock: 56310.97883625277\n", + "After hill transform: 0.3509211037893537\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051937\n", + "After adstock: 2699.977464038527\n", + "After hill transform: 0.003665232487402482\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179474157765\n", + "After adstock: 7648.894418004012\n", + "After hill transform: 0.3475806374306661\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205263\n", + "After adstock: 11398.802785427486\n", + "After hill transform: 0.00032200258321669623\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,310.65\n", + "Adstocked value: 56,310.98\n", + "Saturated value: 0.3509\n", + "Final response: 50149.2872\n", + "Raw spend: 56310.64550290453\n", + "After adstock: 56310.97883623787\n", + "After hill transform: 0.3509211037893184\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.644130720095\n", + "After adstock: 2699.9774640534283\n", + "After hill transform: 0.0036652324874555386\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179474157765\n", + "After adstock: 7648.894418004012\n", + "After hill transform: 0.3475806374306661\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205263\n", + "After adstock: 11398.802785427486\n", + "After hill transform: 0.00032200258321669623\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,310.65\n", + "Adstocked value: 56,310.98\n", + "Saturated value: 0.3509\n", + "Final response: 50149.2872\n", + "Raw spend: 56310.64550290453\n", + "After adstock: 56310.97883623787\n", + "After hill transform: 0.3509211037893184\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051937\n", + "After adstock: 2699.977464038527\n", + "After hill transform: 0.003665232487402482\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717947430678\n", + "After adstock: 7648.894418018913\n", + "After hill transform: 0.3475806374318921\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,310.65\n", + "Adstocked value: 56,310.98\n", + "Saturated value: 0.3509\n", + "Final response: 50149.2872\n", + "Raw spend: 56310.64550128205\n", + "After adstock: 56310.97883461539\n", + "After hill transform: 0.35092110378546937\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949038461\n", + "After adstock: 7648.894419626696\n", + "After hill transform: 0.3475806375641833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563220028\n", + "After adstock: 11398.80278544225\n", + "After hill transform: 0.0003220025832179457\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,310.65\n", + "Adstocked value: 56,310.98\n", + "Saturated value: 0.3509\n", + "Final response: 50149.2872\n", + "Raw spend: 56310.64550128205\n", + "After adstock: 56310.97883461539\n", + "After hill transform: 0.35092110378546937\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949038461\n", + "After adstock: 7648.894419626696\n", + "After hill transform: 0.3475806375641833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,310.65\n", + "Adstocked value: 56,310.98\n", + "Saturated value: 0.3509\n", + "Final response: 50149.2872\n", + "Raw spend: 56310.64550129695\n", + "After adstock: 56310.97883463029\n", + "After hill transform: 0.35092110378550473\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949038461\n", + "After adstock: 7648.894419626696\n", + "After hill transform: 0.3475806375641833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,310.65\n", + "Adstocked value: 56,310.98\n", + "Saturated value: 0.3509\n", + "Final response: 50149.2872\n", + "Raw spend: 56310.64550128205\n", + "After adstock: 56310.97883461539\n", + "After hill transform: 0.35092110378546937\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.644130720029\n", + "After adstock: 2699.9774640533624\n", + "After hill transform: 0.003665232487455304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949038461\n", + "After adstock: 7648.894419626696\n", + "After hill transform: 0.3475806375641833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,310.65\n", + "Adstocked value: 56,310.98\n", + "Saturated value: 0.3509\n", + "Final response: 50149.2872\n", + "Raw spend: 56310.64550128205\n", + "After adstock: 56310.97883461539\n", + "After hill transform: 0.35092110378546937\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949023559\n", + "After adstock: 7648.894419611795\n", + "After hill transform: 0.34758063756295715\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "Optimization terminated successfully (Exit mode 0)\n", + " Current function value: -60295.56386883326\n", + " Iterations: 16\n", + " Function evaluations: 63\n", + " Gradient evaluations: 12\n", + "\n", + "New best solution (attempt 5):\n", + "Objective value: -60,295.56\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,310.65\n", + "Adstocked value: 56,310.98\n", + "Saturated value: 0.3509\n", + "Final response: 50149.2872\n", + "Raw spend: 56310.64550128205\n", + "After adstock: 56310.97883461539\n", + "After hill transform: 0.35092110378546937\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949038461\n", + "After adstock: 7648.894419626696\n", + "After hill transform: 0.3475806375641833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "Total spend: 80,198.11\n", + "Total response: 60,295.56\n", + "\n", + "Optimization run (Bounded: False)\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.26\n", + "Adstocked value: 16,283.48\n", + "Saturated value: 0.0009\n", + "Final response: 506.0991\n", + "Raw spend: 16282.257947435897\n", + "After adstock: 16283.48016965812\n", + "After hill transform: 0.000936983027542304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,818.55\n", + "Adstocked value: 52,818.88\n", + "Saturated value: 0.3424\n", + "Final response: 48934.0555\n", + "Raw spend: 52818.550425\n", + "After adstock: 52818.88375833334\n", + "After hill transform: 0.3424174846991878\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,856.63\n", + "Adstocked value: 3,856.97\n", + "Saturated value: 0.0093\n", + "Final response: 626.0185\n", + "Raw spend: 3856.634472435897\n", + "After adstock: 3856.9678057692304\n", + "After hill transform: 0.0093191446334415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,099.15\n", + "Adstocked value: 5,099.32\n", + "Saturated value: 0.1474\n", + "Final response: 4125.1989\n", + "Raw spend: 5099.145299358974\n", + "After adstock: 5099.321769947209\n", + "After hill transform: 0.14742124347597124\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.26\n", + "Adstocked value: 16,283.48\n", + "Saturated value: 0.0009\n", + "Final response: 506.0991\n", + "Raw spend: 16282.257947450798\n", + "After adstock: 16283.480169673021\n", + "After hill transform: 0.000936983027544871\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,818.55\n", + "Adstocked value: 52,818.88\n", + "Saturated value: 0.3424\n", + "Final response: 48934.0555\n", + "Raw spend: 52818.550425\n", + "After adstock: 52818.88375833334\n", + "After hill transform: 0.3424174846991878\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,856.63\n", + "Adstocked value: 3,856.97\n", + "Saturated value: 0.0093\n", + "Final response: 626.0185\n", + "Raw spend: 3856.634472435897\n", + "After adstock: 3856.9678057692304\n", + "After hill transform: 0.0093191446334415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,099.15\n", + "Adstocked value: 5,099.32\n", + "Saturated value: 0.1474\n", + "Final response: 4125.1989\n", + "Raw spend: 5099.145299358974\n", + "After adstock: 5099.321769947209\n", + "After hill transform: 0.14742124347597124\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.26\n", + "Adstocked value: 16,283.48\n", + "Saturated value: 0.0009\n", + "Final response: 506.0991\n", + "Raw spend: 16282.257947435897\n", + "After adstock: 16283.48016965812\n", + "After hill transform: 0.000936983027542304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,818.55\n", + "Adstocked value: 52,818.88\n", + "Saturated value: 0.3424\n", + "Final response: 48934.0555\n", + "Raw spend: 52818.5504250149\n", + "After adstock: 52818.88375834824\n", + "After hill transform: 0.34241748469922506\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,856.63\n", + "Adstocked value: 3,856.97\n", + "Saturated value: 0.0093\n", + "Final response: 626.0185\n", + "Raw spend: 3856.634472435897\n", + "After adstock: 3856.9678057692304\n", + "After hill transform: 0.0093191446334415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,099.15\n", + "Adstocked value: 5,099.32\n", + "Saturated value: 0.1474\n", + "Final response: 4125.1989\n", + "Raw spend: 5099.145299358974\n", + "After adstock: 5099.321769947209\n", + "After hill transform: 0.14742124347597124\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.26\n", + "Adstocked value: 16,283.48\n", + "Saturated value: 0.0009\n", + "Final response: 506.0991\n", + "Raw spend: 16282.257947435897\n", + "After adstock: 16283.48016965812\n", + "After hill transform: 0.000936983027542304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,818.55\n", + "Adstocked value: 52,818.88\n", + "Saturated value: 0.3424\n", + "Final response: 48934.0555\n", + "Raw spend: 52818.550425\n", + "After adstock: 52818.88375833334\n", + "After hill transform: 0.3424174846991878\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,856.63\n", + "Adstocked value: 3,856.97\n", + "Saturated value: 0.0093\n", + "Final response: 626.0185\n", + "Raw spend: 3856.634472450798\n", + "After adstock: 3856.9678057841315\n", + "After hill transform: 0.009319144633535401\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,099.15\n", + "Adstocked value: 5,099.32\n", + "Saturated value: 0.1474\n", + "Final response: 4125.1989\n", + "Raw spend: 5099.145299358974\n", + "After adstock: 5099.321769947209\n", + "After hill transform: 0.14742124347597124\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.26\n", + "Adstocked value: 16,283.48\n", + "Saturated value: 0.0009\n", + "Final response: 506.0991\n", + "Raw spend: 16282.257947435897\n", + "After adstock: 16283.48016965812\n", + "After hill transform: 0.000936983027542304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,818.55\n", + "Adstocked value: 52,818.88\n", + "Saturated value: 0.3424\n", + "Final response: 48934.0555\n", + "Raw spend: 52818.550425\n", + "After adstock: 52818.88375833334\n", + "After hill transform: 0.3424174846991878\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,856.63\n", + "Adstocked value: 3,856.97\n", + "Saturated value: 0.0093\n", + "Final response: 626.0185\n", + "Raw spend: 3856.634472435897\n", + "After adstock: 3856.9678057692304\n", + "After hill transform: 0.0093191446334415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,099.15\n", + "Adstocked value: 5,099.32\n", + "Saturated value: 0.1474\n", + "Final response: 4125.1989\n", + "Raw spend: 5099.145299373875\n", + "After adstock: 5099.32176996211\n", + "After hill transform: 0.14742124347699062\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,281.65\n", + "Adstocked value: 16,282.88\n", + "Saturated value: 0.0009\n", + "Final response: 506.0429\n", + "Raw spend: 16281.65382145946\n", + "After adstock: 16282.876043681683\n", + "After hill transform: 0.000936878958934293\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,818.21\n", + "Adstocked value: 52,818.54\n", + "Saturated value: 0.3424\n", + "Final response: 48933.9342\n", + "Raw spend: 52818.210947460844\n", + "After adstock: 52818.54428079418\n", + "After hill transform: 0.34241663594855176\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,856.36\n", + "Adstocked value: 3,856.69\n", + "Saturated value: 0.0093\n", + "Final response: 625.9027\n", + "Raw spend: 3856.3609128655994\n", + "After adstock: 3856.694246198933\n", + "After hill transform: 0.009317420903313677\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,100.36\n", + "Adstocked value: 5,100.54\n", + "Saturated value: 0.1475\n", + "Final response: 4127.5290\n", + "Raw spend: 5100.362462444866\n", + "After adstock: 5100.538933033101\n", + "After hill transform: 0.14750451571502415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,281.65\n", + "Adstocked value: 16,282.88\n", + "Saturated value: 0.0009\n", + "Final response: 506.0429\n", + "Raw spend: 16281.653821474361\n", + "After adstock: 16282.876043696584\n", + "After hill transform: 0.0009368789589368599\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,818.21\n", + "Adstocked value: 52,818.54\n", + "Saturated value: 0.3424\n", + "Final response: 48933.9342\n", + "Raw spend: 52818.210947460844\n", + "After adstock: 52818.54428079418\n", + "After hill transform: 0.34241663594855176\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,856.36\n", + "Adstocked value: 3,856.69\n", + "Saturated value: 0.0093\n", + "Final response: 625.9027\n", + "Raw spend: 3856.3609128655994\n", + "After adstock: 3856.694246198933\n", + "After hill transform: 0.009317420903313677\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,100.36\n", + "Adstocked value: 5,100.54\n", + "Saturated value: 0.1475\n", + "Final response: 4127.5290\n", + "Raw spend: 5100.362462444866\n", + "After adstock: 5100.538933033101\n", + "After hill transform: 0.14750451571502415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,281.65\n", + "Adstocked value: 16,282.88\n", + "Saturated value: 0.0009\n", + "Final response: 506.0429\n", + "Raw spend: 16281.65382145946\n", + "After adstock: 16282.876043681683\n", + "After hill transform: 0.000936878958934293\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,818.21\n", + "Adstocked value: 52,818.54\n", + "Saturated value: 0.3424\n", + "Final response: 48933.9342\n", + "Raw spend: 52818.210947475745\n", + "After adstock: 52818.54428080908\n", + "After hill transform: 0.342416635948589\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,856.36\n", + "Adstocked value: 3,856.69\n", + "Saturated value: 0.0093\n", + "Final response: 625.9027\n", + "Raw spend: 3856.3609128655994\n", + "After adstock: 3856.694246198933\n", + "After hill transform: 0.009317420903313677\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,100.36\n", + "Adstocked value: 5,100.54\n", + "Saturated value: 0.1475\n", + "Final response: 4127.5290\n", + "Raw spend: 5100.362462444866\n", + "After adstock: 5100.538933033101\n", + "After hill transform: 0.14750451571502415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,281.65\n", + "Adstocked value: 16,282.88\n", + "Saturated value: 0.0009\n", + "Final response: 506.0429\n", + "Raw spend: 16281.65382145946\n", + "After adstock: 16282.876043681683\n", + "After hill transform: 0.000936878958934293\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,818.21\n", + "Adstocked value: 52,818.54\n", + "Saturated value: 0.3424\n", + "Final response: 48933.9342\n", + "Raw spend: 52818.210947460844\n", + "After adstock: 52818.54428079418\n", + "After hill transform: 0.34241663594855176\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,856.36\n", + "Adstocked value: 3,856.69\n", + "Saturated value: 0.0093\n", + "Final response: 625.9027\n", + "Raw spend: 3856.3609128805006\n", + "After adstock: 3856.694246213834\n", + "After hill transform: 0.009317420903407566\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,100.36\n", + "Adstocked value: 5,100.54\n", + "Saturated value: 0.1475\n", + "Final response: 4127.5290\n", + "Raw spend: 5100.362462444866\n", + "After adstock: 5100.538933033101\n", + "After hill transform: 0.14750451571502415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,281.65\n", + "Adstocked value: 16,282.88\n", + "Saturated value: 0.0009\n", + "Final response: 506.0429\n", + "Raw spend: 16281.65382145946\n", + "After adstock: 16282.876043681683\n", + "After hill transform: 0.000936878958934293\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,818.21\n", + "Adstocked value: 52,818.54\n", + "Saturated value: 0.3424\n", + "Final response: 48933.9342\n", + "Raw spend: 52818.210947460844\n", + "After adstock: 52818.54428079418\n", + "After hill transform: 0.34241663594855176\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,856.36\n", + "Adstocked value: 3,856.69\n", + "Saturated value: 0.0093\n", + "Final response: 625.9027\n", + "Raw spend: 3856.3609128655994\n", + "After adstock: 3856.694246198933\n", + "After hill transform: 0.009317420903313677\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,100.36\n", + "Adstocked value: 5,100.54\n", + "Saturated value: 0.1475\n", + "Final response: 4127.5290\n", + "Raw spend: 5100.362462459767\n", + "After adstock: 5100.538933048002\n", + "After hill transform: 0.14750451571604373\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,278.63\n", + "Adstocked value: 16,279.86\n", + "Saturated value: 0.0009\n", + "Final response: 505.7619\n", + "Raw spend: 16278.633190431123\n", + "After adstock: 16279.855412653345\n", + "After hill transform: 0.0009363587310001013\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,816.51\n", + "Adstocked value: 52,816.84\n", + "Saturated value: 0.3424\n", + "Final response: 48933.3269\n", + "Raw spend: 52816.51111771504\n", + "After adstock: 52816.844451048375\n", + "After hill transform: 0.34241238602295887\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,854.99\n", + "Adstocked value: 3,855.33\n", + "Saturated value: 0.0093\n", + "Final response: 625.3240\n", + "Raw spend: 3854.9931144952793\n", + "After adstock: 3855.326447828613\n", + "After hill transform: 0.009308805153232343\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,106.45\n", + "Adstocked value: 5,106.63\n", + "Saturated value: 0.1479\n", + "Final response: 4139.1925\n", + "Raw spend: 5106.450721589326\n", + "After adstock: 5106.6271921775615\n", + "After hill transform: 0.14792132929091004\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,278.63\n", + "Adstocked value: 16,279.86\n", + "Saturated value: 0.0009\n", + "Final response: 505.7619\n", + "Raw spend: 16278.633190446024\n", + "After adstock: 16279.855412668247\n", + "After hill transform: 0.0009363587310026671\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,816.51\n", + "Adstocked value: 52,816.84\n", + "Saturated value: 0.3424\n", + "Final response: 48933.3269\n", + "Raw spend: 52816.51111771504\n", + "After adstock: 52816.844451048375\n", + "After hill transform: 0.34241238602295887\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,854.99\n", + "Adstocked value: 3,855.33\n", + "Saturated value: 0.0093\n", + "Final response: 625.3240\n", + "Raw spend: 3854.9931144952793\n", + "After adstock: 3855.326447828613\n", + "After hill transform: 0.009308805153232343\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,106.45\n", + "Adstocked value: 5,106.63\n", + "Saturated value: 0.1479\n", + "Final response: 4139.1925\n", + "Raw spend: 5106.450721589326\n", + "After adstock: 5106.6271921775615\n", + "After hill transform: 0.14792132929091004\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,278.63\n", + "Adstocked value: 16,279.86\n", + "Saturated value: 0.0009\n", + "Final response: 505.7619\n", + "Raw spend: 16278.633190431123\n", + "After adstock: 16279.855412653345\n", + "After hill transform: 0.0009363587310001013\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,816.51\n", + "Adstocked value: 52,816.84\n", + "Saturated value: 0.3424\n", + "Final response: 48933.3269\n", + "Raw spend: 52816.51111772994\n", + "After adstock: 52816.844451063276\n", + "After hill transform: 0.3424123860229961\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,854.99\n", + "Adstocked value: 3,855.33\n", + "Saturated value: 0.0093\n", + "Final response: 625.3240\n", + "Raw spend: 3854.9931144952793\n", + "After adstock: 3855.326447828613\n", + "After hill transform: 0.009308805153232343\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,106.45\n", + "Adstocked value: 5,106.63\n", + "Saturated value: 0.1479\n", + "Final response: 4139.1925\n", + "Raw spend: 5106.450721589326\n", + "After adstock: 5106.6271921775615\n", + "After hill transform: 0.14792132929091004\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,278.63\n", + "Adstocked value: 16,279.86\n", + "Saturated value: 0.0009\n", + "Final response: 505.7619\n", + "Raw spend: 16278.633190431123\n", + "After adstock: 16279.855412653345\n", + "After hill transform: 0.0009363587310001013\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,816.51\n", + "Adstocked value: 52,816.84\n", + "Saturated value: 0.3424\n", + "Final response: 48933.3269\n", + "Raw spend: 52816.51111771504\n", + "After adstock: 52816.844451048375\n", + "After hill transform: 0.34241238602295887\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,854.99\n", + "Adstocked value: 3,855.33\n", + "Saturated value: 0.0093\n", + "Final response: 625.3240\n", + "Raw spend: 3854.9931145101805\n", + "After adstock: 3855.326447843514\n", + "After hill transform: 0.009308805153326178\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,106.45\n", + "Adstocked value: 5,106.63\n", + "Saturated value: 0.1479\n", + "Final response: 4139.1925\n", + "Raw spend: 5106.450721589326\n", + "After adstock: 5106.6271921775615\n", + "After hill transform: 0.14792132929091004\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,278.63\n", + "Adstocked value: 16,279.86\n", + "Saturated value: 0.0009\n", + "Final response: 505.7619\n", + "Raw spend: 16278.633190431123\n", + "After adstock: 16279.855412653345\n", + "After hill transform: 0.0009363587310001013\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,816.51\n", + "Adstocked value: 52,816.84\n", + "Saturated value: 0.3424\n", + "Final response: 48933.3269\n", + "Raw spend: 52816.51111771504\n", + "After adstock: 52816.844451048375\n", + "After hill transform: 0.34241238602295887\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,854.99\n", + "Adstocked value: 3,855.33\n", + "Saturated value: 0.0093\n", + "Final response: 625.3240\n", + "Raw spend: 3854.9931144952793\n", + "After adstock: 3855.326447828613\n", + "After hill transform: 0.009308805153232343\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,106.45\n", + "Adstocked value: 5,106.63\n", + "Saturated value: 0.1479\n", + "Final response: 4139.1925\n", + "Raw spend: 5106.4507216042275\n", + "After adstock: 5106.627192192463\n", + "After hill transform: 0.14792132929193078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,263.51\n", + "Adstocked value: 16,264.74\n", + "Saturated value: 0.0009\n", + "Final response: 504.3570\n", + "Raw spend: 16263.513867481694\n", + "After adstock: 16264.736089703916\n", + "After hill transform: 0.0009337576939835299\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,808.00\n", + "Adstocked value: 52,808.34\n", + "Saturated value: 0.3424\n", + "Final response: 48930.2870\n", + "Raw spend: 52808.00397770833\n", + "After adstock: 52808.337311041665\n", + "After hill transform: 0.34239111473970024\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,848.15\n", + "Adstocked value: 3,848.48\n", + "Saturated value: 0.0093\n", + "Final response: 622.4312\n", + "Raw spend: 3848.1451316923885\n", + "After adstock: 3848.478465025722\n", + "After hill transform: 0.009265742512794915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,136.93\n", + "Adstocked value: 5,137.10\n", + "Saturated value: 0.1500\n", + "Final response: 4197.7721\n", + "Raw spend: 5136.925167348358\n", + "After adstock: 5137.101637936593\n", + "After hill transform: 0.15001477460702675\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,263.51\n", + "Adstocked value: 16,264.74\n", + "Saturated value: 0.0009\n", + "Final response: 504.3570\n", + "Raw spend: 16263.513867496595\n", + "After adstock: 16264.736089718817\n", + "After hill transform: 0.000933757693986091\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,808.00\n", + "Adstocked value: 52,808.34\n", + "Saturated value: 0.3424\n", + "Final response: 48930.2870\n", + "Raw spend: 52808.00397770833\n", + "After adstock: 52808.337311041665\n", + "After hill transform: 0.34239111473970024\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,848.15\n", + "Adstocked value: 3,848.48\n", + "Saturated value: 0.0093\n", + "Final response: 622.4312\n", + "Raw spend: 3848.1451316923885\n", + "After adstock: 3848.478465025722\n", + "After hill transform: 0.009265742512794915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,136.93\n", + "Adstocked value: 5,137.10\n", + "Saturated value: 0.1500\n", + "Final response: 4197.7721\n", + "Raw spend: 5136.925167348358\n", + "After adstock: 5137.101637936593\n", + "After hill transform: 0.15001477460702675\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,263.51\n", + "Adstocked value: 16,264.74\n", + "Saturated value: 0.0009\n", + "Final response: 504.3570\n", + "Raw spend: 16263.513867481694\n", + "After adstock: 16264.736089703916\n", + "After hill transform: 0.0009337576939835299\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,808.00\n", + "Adstocked value: 52,808.34\n", + "Saturated value: 0.3424\n", + "Final response: 48930.2870\n", + "Raw spend: 52808.00397772323\n", + "After adstock: 52808.337311056566\n", + "After hill transform: 0.3423911147397375\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,848.15\n", + "Adstocked value: 3,848.48\n", + "Saturated value: 0.0093\n", + "Final response: 622.4312\n", + "Raw spend: 3848.1451316923885\n", + "After adstock: 3848.478465025722\n", + "After hill transform: 0.009265742512794915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,136.93\n", + "Adstocked value: 5,137.10\n", + "Saturated value: 0.1500\n", + "Final response: 4197.7721\n", + "Raw spend: 5136.925167348358\n", + "After adstock: 5137.101637936593\n", + "After hill transform: 0.15001477460702675\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,263.51\n", + "Adstocked value: 16,264.74\n", + "Saturated value: 0.0009\n", + "Final response: 504.3570\n", + "Raw spend: 16263.513867481694\n", + "After adstock: 16264.736089703916\n", + "After hill transform: 0.0009337576939835299\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,808.00\n", + "Adstocked value: 52,808.34\n", + "Saturated value: 0.3424\n", + "Final response: 48930.2870\n", + "Raw spend: 52808.00397770833\n", + "After adstock: 52808.337311041665\n", + "After hill transform: 0.34239111473970024\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,848.15\n", + "Adstocked value: 3,848.48\n", + "Saturated value: 0.0093\n", + "Final response: 622.4312\n", + "Raw spend: 3848.1451317072897\n", + "After adstock: 3848.478465040623\n", + "After hill transform: 0.009265742512888487\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,136.93\n", + "Adstocked value: 5,137.10\n", + "Saturated value: 0.1500\n", + "Final response: 4197.7721\n", + "Raw spend: 5136.925167348358\n", + "After adstock: 5137.101637936593\n", + "After hill transform: 0.15001477460702675\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,263.51\n", + "Adstocked value: 16,264.74\n", + "Saturated value: 0.0009\n", + "Final response: 504.3570\n", + "Raw spend: 16263.513867481694\n", + "After adstock: 16264.736089703916\n", + "After hill transform: 0.0009337576939835299\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,808.00\n", + "Adstocked value: 52,808.34\n", + "Saturated value: 0.3424\n", + "Final response: 48930.2870\n", + "Raw spend: 52808.00397770833\n", + "After adstock: 52808.337311041665\n", + "After hill transform: 0.34239111473970024\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,848.15\n", + "Adstocked value: 3,848.48\n", + "Saturated value: 0.0093\n", + "Final response: 622.4312\n", + "Raw spend: 3848.1451316923885\n", + "After adstock: 3848.478465025722\n", + "After hill transform: 0.009265742512794915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,136.93\n", + "Adstocked value: 5,137.10\n", + "Saturated value: 0.1500\n", + "Final response: 4197.7721\n", + "Raw spend: 5136.925167363259\n", + "After adstock: 5137.101637951494\n", + "After hill transform: 0.1500147746080533\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,187.40\n", + "Adstocked value: 16,188.62\n", + "Saturated value: 0.0009\n", + "Final response: 497.3237\n", + "Raw spend: 16187.399033530597\n", + "After adstock: 16188.62125575282\n", + "After hill transform: 0.0009207363207474528\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,765.17\n", + "Adstocked value: 52,765.50\n", + "Saturated value: 0.3423\n", + "Final response: 48914.9750\n", + "Raw spend: 52765.169173770286\n", + "After adstock: 52765.50250710362\n", + "After hill transform: 0.3422839679852645\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,813.66\n", + "Adstocked value: 3,813.99\n", + "Saturated value: 0.0091\n", + "Final response: 607.9861\n", + "Raw spend: 3813.656841972059\n", + "After adstock: 3813.9901753053923\n", + "After hill transform: 0.009050707263340632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,290.36\n", + "Adstocked value: 5,290.54\n", + "Saturated value: 0.1607\n", + "Final response: 4497.6233\n", + "Raw spend: 5290.363094957827\n", + "After adstock: 5290.5395655460625\n", + "After hill transform: 0.16073048546339352\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,187.40\n", + "Adstocked value: 16,188.62\n", + "Saturated value: 0.0009\n", + "Final response: 497.3237\n", + "Raw spend: 16187.399033545498\n", + "After adstock: 16188.62125576772\n", + "After hill transform: 0.0009207363207499902\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,765.17\n", + "Adstocked value: 52,765.50\n", + "Saturated value: 0.3423\n", + "Final response: 48914.9750\n", + "Raw spend: 52765.169173770286\n", + "After adstock: 52765.50250710362\n", + "After hill transform: 0.3422839679852645\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,813.66\n", + "Adstocked value: 3,813.99\n", + "Saturated value: 0.0091\n", + "Final response: 607.9861\n", + "Raw spend: 3813.656841972059\n", + "After adstock: 3813.9901753053923\n", + "After hill transform: 0.009050707263340632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,290.36\n", + "Adstocked value: 5,290.54\n", + "Saturated value: 0.1607\n", + "Final response: 4497.6233\n", + "Raw spend: 5290.363094957827\n", + "After adstock: 5290.5395655460625\n", + "After hill transform: 0.16073048546339352\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,187.40\n", + "Adstocked value: 16,188.62\n", + "Saturated value: 0.0009\n", + "Final response: 497.3237\n", + "Raw spend: 16187.399033530597\n", + "After adstock: 16188.62125575282\n", + "After hill transform: 0.0009207363207474528\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,765.17\n", + "Adstocked value: 52,765.50\n", + "Saturated value: 0.3423\n", + "Final response: 48914.9750\n", + "Raw spend: 52765.16917378519\n", + "After adstock: 52765.50250711852\n", + "After hill transform: 0.3422839679853018\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,813.66\n", + "Adstocked value: 3,813.99\n", + "Saturated value: 0.0091\n", + "Final response: 607.9861\n", + "Raw spend: 3813.656841972059\n", + "After adstock: 3813.9901753053923\n", + "After hill transform: 0.009050707263340632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,290.36\n", + "Adstocked value: 5,290.54\n", + "Saturated value: 0.1607\n", + "Final response: 4497.6233\n", + "Raw spend: 5290.363094957827\n", + "After adstock: 5290.5395655460625\n", + "After hill transform: 0.16073048546339352\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,187.40\n", + "Adstocked value: 16,188.62\n", + "Saturated value: 0.0009\n", + "Final response: 497.3237\n", + "Raw spend: 16187.399033530597\n", + "After adstock: 16188.62125575282\n", + "After hill transform: 0.0009207363207474528\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,765.17\n", + "Adstocked value: 52,765.50\n", + "Saturated value: 0.3423\n", + "Final response: 48914.9750\n", + "Raw spend: 52765.169173770286\n", + "After adstock: 52765.50250710362\n", + "After hill transform: 0.3422839679852645\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,813.66\n", + "Adstocked value: 3,813.99\n", + "Saturated value: 0.0091\n", + "Final response: 607.9861\n", + "Raw spend: 3813.65684198696\n", + "After adstock: 3813.9901753202935\n", + "After hill transform: 0.009050707263432876\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,290.36\n", + "Adstocked value: 5,290.54\n", + "Saturated value: 0.1607\n", + "Final response: 4497.6233\n", + "Raw spend: 5290.363094957827\n", + "After adstock: 5290.5395655460625\n", + "After hill transform: 0.16073048546339352\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,187.40\n", + "Adstocked value: 16,188.62\n", + "Saturated value: 0.0009\n", + "Final response: 497.3237\n", + "Raw spend: 16187.399033530597\n", + "After adstock: 16188.62125575282\n", + "After hill transform: 0.0009207363207474528\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,765.17\n", + "Adstocked value: 52,765.50\n", + "Saturated value: 0.3423\n", + "Final response: 48914.9750\n", + "Raw spend: 52765.169173770286\n", + "After adstock: 52765.50250710362\n", + "After hill transform: 0.3422839679852645\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,813.66\n", + "Adstocked value: 3,813.99\n", + "Saturated value: 0.0091\n", + "Final response: 607.9861\n", + "Raw spend: 3813.656841972059\n", + "After adstock: 3813.9901753053923\n", + "After hill transform: 0.009050707263340632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,290.36\n", + "Adstocked value: 5,290.54\n", + "Saturated value: 0.1607\n", + "Final response: 4497.6233\n", + "Raw spend: 5290.3630949727285\n", + "After adstock: 5290.539565560964\n", + "After hill transform: 0.16073048546444801\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,794.73\n", + "Adstocked value: 15,795.95\n", + "Saturated value: 0.0009\n", + "Final response: 462.0738\n", + "Raw spend: 15794.728632149943\n", + "After adstock: 15795.950854372166\n", + "After hill transform: 0.0008554753075486833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,544.17\n", + "Adstocked value: 52,544.50\n", + "Saturated value: 0.3417\n", + "Final response: 48835.8135\n", + "Raw spend: 52544.17029205945\n", + "After adstock: 52544.50362539278\n", + "After hill transform: 0.34173003372364025\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,635.68\n", + "Adstocked value: 3,636.01\n", + "Saturated value: 0.0080\n", + "Final response: 536.6869\n", + "Raw spend: 3635.6761520024484\n", + "After adstock: 3636.009485335782\n", + "After hill transform: 0.007989320532335854\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,082.01\n", + "Adstocked value: 6,082.19\n", + "Saturated value: 0.2200\n", + "Final response: 6155.5139\n", + "Raw spend: 6082.013068018941\n", + "After adstock: 6082.1895386071765\n", + "After hill transform: 0.21997812520534582\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,794.73\n", + "Adstocked value: 15,795.95\n", + "Saturated value: 0.0009\n", + "Final response: 462.0738\n", + "Raw spend: 15794.728632164844\n", + "After adstock: 15795.950854387067\n", + "After hill transform: 0.0008554753075510996\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,544.17\n", + "Adstocked value: 52,544.50\n", + "Saturated value: 0.3417\n", + "Final response: 48835.8135\n", + "Raw spend: 52544.17029205945\n", + "After adstock: 52544.50362539278\n", + "After hill transform: 0.34173003372364025\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,635.68\n", + "Adstocked value: 3,636.01\n", + "Saturated value: 0.0080\n", + "Final response: 536.6869\n", + "Raw spend: 3635.6761520024484\n", + "After adstock: 3636.009485335782\n", + "After hill transform: 0.007989320532335854\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,082.01\n", + "Adstocked value: 6,082.19\n", + "Saturated value: 0.2200\n", + "Final response: 6155.5139\n", + "Raw spend: 6082.013068018941\n", + "After adstock: 6082.1895386071765\n", + "After hill transform: 0.21997812520534582\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,794.73\n", + "Adstocked value: 15,795.95\n", + "Saturated value: 0.0009\n", + "Final response: 462.0738\n", + "Raw spend: 15794.728632149943\n", + "After adstock: 15795.950854372166\n", + "After hill transform: 0.0008554753075486833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,544.17\n", + "Adstocked value: 52,544.50\n", + "Saturated value: 0.3417\n", + "Final response: 48835.8135\n", + "Raw spend: 52544.17029207435\n", + "After adstock: 52544.503625407684\n", + "After hill transform: 0.34173003372367766\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,635.68\n", + "Adstocked value: 3,636.01\n", + "Saturated value: 0.0080\n", + "Final response: 536.6869\n", + "Raw spend: 3635.6761520024484\n", + "After adstock: 3636.009485335782\n", + "After hill transform: 0.007989320532335854\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,082.01\n", + "Adstocked value: 6,082.19\n", + "Saturated value: 0.2200\n", + "Final response: 6155.5139\n", + "Raw spend: 6082.013068018941\n", + "After adstock: 6082.1895386071765\n", + "After hill transform: 0.21997812520534582\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,794.73\n", + "Adstocked value: 15,795.95\n", + "Saturated value: 0.0009\n", + "Final response: 462.0738\n", + "Raw spend: 15794.728632149943\n", + "After adstock: 15795.950854372166\n", + "After hill transform: 0.0008554753075486833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,544.17\n", + "Adstocked value: 52,544.50\n", + "Saturated value: 0.3417\n", + "Final response: 48835.8135\n", + "Raw spend: 52544.17029205945\n", + "After adstock: 52544.50362539278\n", + "After hill transform: 0.34173003372364025\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,635.68\n", + "Adstocked value: 3,636.01\n", + "Saturated value: 0.0080\n", + "Final response: 536.6869\n", + "Raw spend: 3635.6761520173495\n", + "After adstock: 3636.009485350683\n", + "After hill transform: 0.007989320532421362\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,082.01\n", + "Adstocked value: 6,082.19\n", + "Saturated value: 0.2200\n", + "Final response: 6155.5139\n", + "Raw spend: 6082.013068018941\n", + "After adstock: 6082.1895386071765\n", + "After hill transform: 0.21997812520534582\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,794.73\n", + "Adstocked value: 15,795.95\n", + "Saturated value: 0.0009\n", + "Final response: 462.0738\n", + "Raw spend: 15794.728632149943\n", + "After adstock: 15795.950854372166\n", + "After hill transform: 0.0008554753075486833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,544.17\n", + "Adstocked value: 52,544.50\n", + "Saturated value: 0.3417\n", + "Final response: 48835.8135\n", + "Raw spend: 52544.17029205945\n", + "After adstock: 52544.50362539278\n", + "After hill transform: 0.34173003372364025\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,635.68\n", + "Adstocked value: 3,636.01\n", + "Saturated value: 0.0080\n", + "Final response: 536.6869\n", + "Raw spend: 3635.6761520024484\n", + "After adstock: 3636.009485335782\n", + "After hill transform: 0.007989320532335854\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,082.01\n", + "Adstocked value: 6,082.19\n", + "Saturated value: 0.2200\n", + "Final response: 6155.5139\n", + "Raw spend: 6082.0130680338425\n", + "After adstock: 6082.189538622078\n", + "After hill transform: 0.21997812520651258\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,583.81\n", + "Adstocked value: 13,585.03\n", + "Saturated value: 0.0005\n", + "Final response: 294.1798\n", + "Raw spend: 13583.810185188091\n", + "After adstock: 13585.032407410314\n", + "After hill transform: 0.0005446392953999021\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 51,299.77\n", + "Adstocked value: 51,300.10\n", + "Saturated value: 0.3386\n", + "Final response: 48384.9456\n", + "Raw spend: 51299.766385227755\n", + "After adstock: 51300.09971856109\n", + "After hill transform: 0.3385750718332218\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,633.31\n", + "Adstocked value: 2,633.64\n", + "Saturated value: 0.0034\n", + "Final response: 230.6602\n", + "Raw spend: 2633.3080700490045\n", + "After adstock: 2633.641403382338\n", + "After hill transform: 0.003433694134050441\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 10,539.70\n", + "Adstocked value: 10,539.88\n", + "Saturated value: 0.5647\n", + "Final response: 15800.5911\n", + "Raw spend: 10539.703503765913\n", + "After adstock: 10539.87997435415\n", + "After hill transform: 0.564661940043322\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,573.64\n", + "Adstocked value: 15,574.86\n", + "Saturated value: 0.0008\n", + "Final response: 442.9783\n", + "Raw spend: 15573.636787453757\n", + "After adstock: 15574.85900967598\n", + "After hill transform: 0.0008201222966533362\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,419.73\n", + "Adstocked value: 52,420.06\n", + "Saturated value: 0.3414\n", + "Final response: 48791.1198\n", + "Raw spend: 52419.729901376275\n", + "After adstock: 52420.06323470961\n", + "After hill transform: 0.3414172880193963\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,535.44\n", + "Adstocked value: 3,535.77\n", + "Saturated value: 0.0074\n", + "Final response: 498.8916\n", + "Raw spend: 3535.439343807104\n", + "After adstock: 3535.7726771404373\n", + "After hill transform: 0.007426686128934426\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,527.78\n", + "Adstocked value: 6,527.96\n", + "Saturated value: 0.2555\n", + "Final response: 7149.4830\n", + "Raw spend: 6527.782111593639\n", + "After adstock: 6527.958582181874\n", + "After hill transform: 0.25549936217971086\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,573.64\n", + "Adstocked value: 15,574.86\n", + "Saturated value: 0.0008\n", + "Final response: 442.9783\n", + "Raw spend: 15573.636787468658\n", + "After adstock: 15574.859009690881\n", + "After hill transform: 0.0008201222966556855\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,419.73\n", + "Adstocked value: 52,420.06\n", + "Saturated value: 0.3414\n", + "Final response: 48791.1198\n", + "Raw spend: 52419.729901376275\n", + "After adstock: 52420.06323470961\n", + "After hill transform: 0.3414172880193963\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,535.44\n", + "Adstocked value: 3,535.77\n", + "Saturated value: 0.0074\n", + "Final response: 498.8916\n", + "Raw spend: 3535.439343807104\n", + "After adstock: 3535.7726771404373\n", + "After hill transform: 0.007426686128934426\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,527.78\n", + "Adstocked value: 6,527.96\n", + "Saturated value: 0.2555\n", + "Final response: 7149.4830\n", + "Raw spend: 6527.782111593639\n", + "After adstock: 6527.958582181874\n", + "After hill transform: 0.25549936217971086\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,573.64\n", + "Adstocked value: 15,574.86\n", + "Saturated value: 0.0008\n", + "Final response: 442.9783\n", + "Raw spend: 15573.636787453757\n", + "After adstock: 15574.85900967598\n", + "After hill transform: 0.0008201222966533362\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,419.73\n", + "Adstocked value: 52,420.06\n", + "Saturated value: 0.3414\n", + "Final response: 48791.1198\n", + "Raw spend: 52419.729901391176\n", + "After adstock: 52420.06323472451\n", + "After hill transform: 0.3414172880194338\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,535.44\n", + "Adstocked value: 3,535.77\n", + "Saturated value: 0.0074\n", + "Final response: 498.8916\n", + "Raw spend: 3535.439343807104\n", + "After adstock: 3535.7726771404373\n", + "After hill transform: 0.007426686128934426\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,527.78\n", + "Adstocked value: 6,527.96\n", + "Saturated value: 0.2555\n", + "Final response: 7149.4830\n", + "Raw spend: 6527.782111593639\n", + "After adstock: 6527.958582181874\n", + "After hill transform: 0.25549936217971086\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,573.64\n", + "Adstocked value: 15,574.86\n", + "Saturated value: 0.0008\n", + "Final response: 442.9783\n", + "Raw spend: 15573.636787453757\n", + "After adstock: 15574.85900967598\n", + "After hill transform: 0.0008201222966533362\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,419.73\n", + "Adstocked value: 52,420.06\n", + "Saturated value: 0.3414\n", + "Final response: 48791.1198\n", + "Raw spend: 52419.729901376275\n", + "After adstock: 52420.06323470961\n", + "After hill transform: 0.3414172880193963\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,535.44\n", + "Adstocked value: 3,535.77\n", + "Saturated value: 0.0074\n", + "Final response: 498.8916\n", + "Raw spend: 3535.439343822005\n", + "After adstock: 3535.7726771553384\n", + "After hill transform: 0.00742668612901621\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,527.78\n", + "Adstocked value: 6,527.96\n", + "Saturated value: 0.2555\n", + "Final response: 7149.4830\n", + "Raw spend: 6527.782111593639\n", + "After adstock: 6527.958582181874\n", + "After hill transform: 0.25549936217971086\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,573.64\n", + "Adstocked value: 15,574.86\n", + "Saturated value: 0.0008\n", + "Final response: 442.9783\n", + "Raw spend: 15573.636787453757\n", + "After adstock: 15574.85900967598\n", + "After hill transform: 0.0008201222966533362\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,419.73\n", + "Adstocked value: 52,420.06\n", + "Saturated value: 0.3414\n", + "Final response: 48791.1198\n", + "Raw spend: 52419.729901376275\n", + "After adstock: 52420.06323470961\n", + "After hill transform: 0.3414172880193963\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,535.44\n", + "Adstocked value: 3,535.77\n", + "Saturated value: 0.0074\n", + "Final response: 498.8916\n", + "Raw spend: 3535.439343807104\n", + "After adstock: 3535.7726771404373\n", + "After hill transform: 0.007426686128934426\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,527.78\n", + "Adstocked value: 6,527.96\n", + "Saturated value: 0.2555\n", + "Final response: 7149.4830\n", + "Raw spend: 6527.78211160854\n", + "After adstock: 6527.958582196775\n", + "After hill transform: 0.25549936218091596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,488.57\n", + "Adstocked value: 12,489.79\n", + "Saturated value: 0.0004\n", + "Final response: 228.7033\n", + "Raw spend: 12488.567905108128\n", + "After adstock: 12489.79012733035\n", + "After hill transform: 0.0004234173148500247\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 50,683.43\n", + "Adstocked value: 50,683.77\n", + "Saturated value: 0.3370\n", + "Final response: 48158.3444\n", + "Raw spend: 50683.43388276368\n", + "After adstock: 50683.76721609702\n", + "After hill transform: 0.336989423485062\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,136.72\n", + "Adstocked value: 2,137.06\n", + "Saturated value: 0.0020\n", + "Final response: 133.2675\n", + "Raw spend: 2136.7231081178347\n", + "After adstock: 2137.056441451168\n", + "After hill transform: 0.001983868822285041\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.86324824113\n", + "After adstock: 12748.039718829366\n", + "After hill transform: 0.6874038368839156\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,265.13\n", + "Adstocked value: 15,266.35\n", + "Saturated value: 0.0008\n", + "Final response: 417.2209\n", + "Raw spend: 15265.129899219195\n", + "After adstock: 15266.352121441418\n", + "After hill transform: 0.000772435481311205\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,246.10\n", + "Adstocked value: 52,246.43\n", + "Saturated value: 0.3410\n", + "Final response: 48728.6149\n", + "Raw spend: 52246.10029951501\n", + "After adstock: 52246.43363284835\n", + "After hill transform: 0.3409799077967006\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,395.57\n", + "Adstocked value: 3,395.90\n", + "Saturated value: 0.0067\n", + "Final response: 448.9361\n", + "Raw spend: 3395.5677202381767\n", + "After adstock: 3395.90105357151\n", + "After hill transform: 0.006683030019352241\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,149.79\n", + "Adstocked value: 7,149.97\n", + "Saturated value: 0.3064\n", + "Final response: 8574.4316\n", + "Raw spend: 7149.790225258388\n", + "After adstock: 7149.966695846623\n", + "After hill transform: 0.3064224084832212\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,265.13\n", + "Adstocked value: 15,266.35\n", + "Saturated value: 0.0008\n", + "Final response: 417.2209\n", + "Raw spend: 15265.129899234096\n", + "After adstock: 15266.352121456319\n", + "After hill transform: 0.0007724354813134625\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,246.10\n", + "Adstocked value: 52,246.43\n", + "Saturated value: 0.3410\n", + "Final response: 48728.6149\n", + "Raw spend: 52246.10029951501\n", + "After adstock: 52246.43363284835\n", + "After hill transform: 0.3409799077967006\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,395.57\n", + "Adstocked value: 3,395.90\n", + "Saturated value: 0.0067\n", + "Final response: 448.9361\n", + "Raw spend: 3395.5677202381767\n", + "After adstock: 3395.90105357151\n", + "After hill transform: 0.006683030019352241\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,149.79\n", + "Adstocked value: 7,149.97\n", + "Saturated value: 0.3064\n", + "Final response: 8574.4316\n", + "Raw spend: 7149.790225258388\n", + "After adstock: 7149.966695846623\n", + "After hill transform: 0.3064224084832212\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,265.13\n", + "Adstocked value: 15,266.35\n", + "Saturated value: 0.0008\n", + "Final response: 417.2209\n", + "Raw spend: 15265.129899219195\n", + "After adstock: 15266.352121441418\n", + "After hill transform: 0.000772435481311205\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,246.10\n", + "Adstocked value: 52,246.43\n", + "Saturated value: 0.3410\n", + "Final response: 48728.6149\n", + "Raw spend: 52246.10029952991\n", + "After adstock: 52246.43363286325\n", + "After hill transform: 0.3409799077967382\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,395.57\n", + "Adstocked value: 3,395.90\n", + "Saturated value: 0.0067\n", + "Final response: 448.9361\n", + "Raw spend: 3395.5677202381767\n", + "After adstock: 3395.90105357151\n", + "After hill transform: 0.006683030019352241\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,149.79\n", + "Adstocked value: 7,149.97\n", + "Saturated value: 0.3064\n", + "Final response: 8574.4316\n", + "Raw spend: 7149.790225258388\n", + "After adstock: 7149.966695846623\n", + "After hill transform: 0.3064224084832212\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,265.13\n", + "Adstocked value: 15,266.35\n", + "Saturated value: 0.0008\n", + "Final response: 417.2209\n", + "Raw spend: 15265.129899219195\n", + "After adstock: 15266.352121441418\n", + "After hill transform: 0.000772435481311205\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,246.10\n", + "Adstocked value: 52,246.43\n", + "Saturated value: 0.3410\n", + "Final response: 48728.6149\n", + "Raw spend: 52246.10029951501\n", + "After adstock: 52246.43363284835\n", + "After hill transform: 0.3409799077967006\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,395.57\n", + "Adstocked value: 3,395.90\n", + "Saturated value: 0.0067\n", + "Final response: 448.9361\n", + "Raw spend: 3395.567720253078\n", + "After adstock: 3395.9010535864113\n", + "After hill transform: 0.006683030019428923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,149.79\n", + "Adstocked value: 7,149.97\n", + "Saturated value: 0.3064\n", + "Final response: 8574.4316\n", + "Raw spend: 7149.790225258388\n", + "After adstock: 7149.966695846623\n", + "After hill transform: 0.3064224084832212\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,265.13\n", + "Adstocked value: 15,266.35\n", + "Saturated value: 0.0008\n", + "Final response: 417.2209\n", + "Raw spend: 15265.129899219195\n", + "After adstock: 15266.352121441418\n", + "After hill transform: 0.000772435481311205\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,246.10\n", + "Adstocked value: 52,246.43\n", + "Saturated value: 0.3410\n", + "Final response: 48728.6149\n", + "Raw spend: 52246.10029951501\n", + "After adstock: 52246.43363284835\n", + "After hill transform: 0.3409799077967006\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,395.57\n", + "Adstocked value: 3,395.90\n", + "Saturated value: 0.0067\n", + "Final response: 448.9361\n", + "Raw spend: 3395.5677202381767\n", + "After adstock: 3395.90105357151\n", + "After hill transform: 0.006683030019352241\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,149.79\n", + "Adstocked value: 7,149.97\n", + "Saturated value: 0.3064\n", + "Final response: 8574.4316\n", + "Raw spend: 7149.790225273289\n", + "After adstock: 7149.966695861524\n", + "After hill transform: 0.3064224084844505\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,488.50\n", + "Adstocked value: 12,489.72\n", + "Saturated value: 0.0004\n", + "Final response: 228.6997\n", + "Raw spend: 12488.501675867974\n", + "After adstock: 12489.723898090197\n", + "After hill transform: 0.00042341058960795636\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 50,683.52\n", + "Adstocked value: 50,683.86\n", + "Saturated value: 0.3370\n", + "Final response: 48158.3770\n", + "Raw spend: 50683.52209251681\n", + "After adstock: 50683.855425850146\n", + "After hill transform: 0.33698965153769933\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,136.70\n", + "Adstocked value: 2,137.03\n", + "Saturated value: 0.0020\n", + "Final response: 133.2638\n", + "Raw spend: 2136.7011314921897\n", + "After adstock: 2137.034464825523\n", + "After hill transform: 0.0019838152216607305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.863244353799\n", + "After adstock: 12748.039714942035\n", + "After hill transform: 0.6874038367020613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,987.47\n", + "Adstocked value: 14,988.69\n", + "Saturated value: 0.0007\n", + "Final response: 394.9082\n", + "Raw spend: 14987.467076884073\n", + "After adstock: 14988.689299106296\n", + "After hill transform: 0.0007311261223695009\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,089.84\n", + "Adstocked value: 52,090.18\n", + "Saturated value: 0.3406\n", + "Final response: 48672.2190\n", + "Raw spend: 52089.84247881519\n", + "After adstock: 52090.175812148525\n", + "After hill transform: 0.34058527574535885\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,269.68\n", + "Adstocked value: 3,270.01\n", + "Saturated value: 0.0061\n", + "Final response: 406.6973\n", + "Raw spend: 3269.681061363578\n", + "After adstock: 3270.0143946969115\n", + "After hill transform: 0.006054247478625991\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,709.60\n", + "Adstocked value: 7,709.77\n", + "Saturated value: 0.3526\n", + "Final response: 9866.2181\n", + "Raw spend: 7709.597527167929\n", + "After adstock: 7709.773997756164\n", + "After hill transform: 0.35258667147105494\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,237.36\n", + "Adstocked value: 15,238.59\n", + "Saturated value: 0.0008\n", + "Final response: 414.9528\n", + "Raw spend: 15237.363616985684\n", + "After adstock: 15238.585839207906\n", + "After hill transform: 0.0007682364123239416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,230.47\n", + "Adstocked value: 52,230.81\n", + "Saturated value: 0.3409\n", + "Final response: 48722.9815\n", + "Raw spend: 52230.47451744503\n", + "After adstock: 52230.807850778365\n", + "After hill transform: 0.3409404878210709\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,382.98\n", + "Adstocked value: 3,383.31\n", + "Saturated value: 0.0066\n", + "Final response: 444.5971\n", + "Raw spend: 3382.979054350717\n", + "After adstock: 3383.3123876840505\n", + "After hill transform: 0.006618438276116145\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,205.77\n", + "Adstocked value: 7,205.95\n", + "Saturated value: 0.3110\n", + "Final response: 8703.6923\n", + "Raw spend: 7205.770955449342\n", + "After adstock: 7205.947426037577\n", + "After hill transform: 0.3110417671773749\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,237.36\n", + "Adstocked value: 15,238.59\n", + "Saturated value: 0.0008\n", + "Final response: 414.9528\n", + "Raw spend: 15237.363617000585\n", + "After adstock: 15238.585839222807\n", + "After hill transform: 0.000768236412326191\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,230.47\n", + "Adstocked value: 52,230.81\n", + "Saturated value: 0.3409\n", + "Final response: 48722.9815\n", + "Raw spend: 52230.47451744503\n", + "After adstock: 52230.807850778365\n", + "After hill transform: 0.3409404878210709\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,382.98\n", + "Adstocked value: 3,383.31\n", + "Saturated value: 0.0066\n", + "Final response: 444.5971\n", + "Raw spend: 3382.979054350717\n", + "After adstock: 3383.3123876840505\n", + "After hill transform: 0.006618438276116145\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,205.77\n", + "Adstocked value: 7,205.95\n", + "Saturated value: 0.3110\n", + "Final response: 8703.6923\n", + "Raw spend: 7205.770955449342\n", + "After adstock: 7205.947426037577\n", + "After hill transform: 0.3110417671773749\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,237.36\n", + "Adstocked value: 15,238.59\n", + "Saturated value: 0.0008\n", + "Final response: 414.9528\n", + "Raw spend: 15237.363616985684\n", + "After adstock: 15238.585839207906\n", + "After hill transform: 0.0007682364123239416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,230.47\n", + "Adstocked value: 52,230.81\n", + "Saturated value: 0.3409\n", + "Final response: 48722.9815\n", + "Raw spend: 52230.47451745993\n", + "After adstock: 52230.807850793266\n", + "After hill transform: 0.34094048782110853\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,382.98\n", + "Adstocked value: 3,383.31\n", + "Saturated value: 0.0066\n", + "Final response: 444.5971\n", + "Raw spend: 3382.979054350717\n", + "After adstock: 3383.3123876840505\n", + "After hill transform: 0.006618438276116145\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,205.77\n", + "Adstocked value: 7,205.95\n", + "Saturated value: 0.3110\n", + "Final response: 8703.6923\n", + "Raw spend: 7205.770955449342\n", + "After adstock: 7205.947426037577\n", + "After hill transform: 0.3110417671773749\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,237.36\n", + "Adstocked value: 15,238.59\n", + "Saturated value: 0.0008\n", + "Final response: 414.9528\n", + "Raw spend: 15237.363616985684\n", + "After adstock: 15238.585839207906\n", + "After hill transform: 0.0007682364123239416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,230.47\n", + "Adstocked value: 52,230.81\n", + "Saturated value: 0.3409\n", + "Final response: 48722.9815\n", + "Raw spend: 52230.47451744503\n", + "After adstock: 52230.807850778365\n", + "After hill transform: 0.3409404878210709\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,382.98\n", + "Adstocked value: 3,383.31\n", + "Saturated value: 0.0066\n", + "Final response: 444.5971\n", + "Raw spend: 3382.979054365618\n", + "After adstock: 3383.3123876989516\n", + "After hill transform: 0.006618438276192374\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,205.77\n", + "Adstocked value: 7,205.95\n", + "Saturated value: 0.3110\n", + "Final response: 8703.6923\n", + "Raw spend: 7205.770955449342\n", + "After adstock: 7205.947426037577\n", + "After hill transform: 0.3110417671773749\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,237.36\n", + "Adstocked value: 15,238.59\n", + "Saturated value: 0.0008\n", + "Final response: 414.9528\n", + "Raw spend: 15237.363616985684\n", + "After adstock: 15238.585839207906\n", + "After hill transform: 0.0007682364123239416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,230.47\n", + "Adstocked value: 52,230.81\n", + "Saturated value: 0.3409\n", + "Final response: 48722.9815\n", + "Raw spend: 52230.47451744503\n", + "After adstock: 52230.807850778365\n", + "After hill transform: 0.3409404878210709\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,382.98\n", + "Adstocked value: 3,383.31\n", + "Saturated value: 0.0066\n", + "Final response: 444.5971\n", + "Raw spend: 3382.979054350717\n", + "After adstock: 3383.3123876840505\n", + "After hill transform: 0.006618438276116145\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,205.77\n", + "Adstocked value: 7,205.95\n", + "Saturated value: 0.3110\n", + "Final response: 8703.6923\n", + "Raw spend: 7205.770955464243\n", + "After adstock: 7205.9474260524785\n", + "After hill transform: 0.31104176717860477\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,488.47\n", + "Adstocked value: 12,489.70\n", + "Saturated value: 0.0004\n", + "Final response: 228.6982\n", + "Raw spend: 12488.474288829637\n", + "After adstock: 12489.69651105186\n", + "After hill transform: 0.0004234078086144636\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 50,683.57\n", + "Adstocked value: 50,683.90\n", + "Saturated value: 0.3370\n", + "Final response: 48158.3950\n", + "Raw spend: 50683.57084995889\n", + "After adstock: 50683.90418329222\n", + "After hill transform: 0.3369897775923669\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,136.68\n", + "Adstocked value: 2,137.01\n", + "Saturated value: 0.0020\n", + "Final response: 133.2604\n", + "Raw spend: 2136.680024254783\n", + "After adstock: 2137.0133575881164\n", + "After hill transform: 0.001983763742301633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2025\n", + "Raw spend: 12747.862981187463\n", + "After adstock: 12748.0394517757\n", + "After hill transform: 0.6874038243908086\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,962.47\n", + "Adstocked value: 14,963.70\n", + "Saturated value: 0.0007\n", + "Final response: 392.9397\n", + "Raw spend: 14962.47468417008\n", + "After adstock: 14963.696906392302\n", + "After hill transform: 0.0007274817042511513\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,075.78\n", + "Adstocked value: 52,076.12\n", + "Saturated value: 0.3405\n", + "Final response: 48667.1383\n", + "Raw spend: 52075.78415069642\n", + "After adstock: 52076.11748402975\n", + "After hill transform: 0.3405497239963993\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,258.35\n", + "Adstocked value: 3,258.68\n", + "Saturated value: 0.0060\n", + "Final response: 403.0198\n", + "Raw spend: 3258.3491513411236\n", + "After adstock: 3258.682484674457\n", + "After hill transform: 0.005999501929027876\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,759.98\n", + "Adstocked value: 7,760.16\n", + "Saturated value: 0.3567\n", + "Final response: 9981.9953\n", + "Raw spend: 7759.980158023154\n", + "After adstock: 7760.156628611389\n", + "After hill transform: 0.356724174115816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,209.87\n", + "Adstocked value: 15,211.10\n", + "Saturated value: 0.0008\n", + "Final response: 412.7155\n", + "Raw spend: 15209.874723704123\n", + "After adstock: 15211.096945926345\n", + "After hill transform: 0.0007640942790020204\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,215.01\n", + "Adstocked value: 52,215.34\n", + "Saturated value: 0.3409\n", + "Final response: 48717.4032\n", + "Raw spend: 52215.00548077017\n", + "After adstock: 52215.3388141035\n", + "After hill transform: 0.3409014538250104\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,370.52\n", + "Adstocked value: 3,370.85\n", + "Saturated value: 0.0066\n", + "Final response: 440.3268\n", + "Raw spend: 3370.5160640497575\n", + "After adstock: 3370.849397383091\n", + "After hill transform: 0.006554868500697374\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,261.19\n", + "Adstocked value: 7,261.37\n", + "Saturated value: 0.3156\n", + "Final response: 8831.7089\n", + "Raw spend: 7261.191875706723\n", + "After adstock: 7261.368346294958\n", + "After hill transform: 0.3156166636062115\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,209.87\n", + "Adstocked value: 15,211.10\n", + "Saturated value: 0.0008\n", + "Final response: 412.7155\n", + "Raw spend: 15209.874723719024\n", + "After adstock: 15211.096945941246\n", + "After hill transform: 0.0007640942790042617\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,215.01\n", + "Adstocked value: 52,215.34\n", + "Saturated value: 0.3409\n", + "Final response: 48717.4032\n", + "Raw spend: 52215.00548077017\n", + "After adstock: 52215.3388141035\n", + "After hill transform: 0.3409014538250104\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,370.52\n", + "Adstocked value: 3,370.85\n", + "Saturated value: 0.0066\n", + "Final response: 440.3268\n", + "Raw spend: 3370.5160640497575\n", + "After adstock: 3370.849397383091\n", + "After hill transform: 0.006554868500697374\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,261.19\n", + "Adstocked value: 7,261.37\n", + "Saturated value: 0.3156\n", + "Final response: 8831.7089\n", + "Raw spend: 7261.191875706723\n", + "After adstock: 7261.368346294958\n", + "After hill transform: 0.3156166636062115\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,209.87\n", + "Adstocked value: 15,211.10\n", + "Saturated value: 0.0008\n", + "Final response: 412.7155\n", + "Raw spend: 15209.874723704123\n", + "After adstock: 15211.096945926345\n", + "After hill transform: 0.0007640942790020204\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,215.01\n", + "Adstocked value: 52,215.34\n", + "Saturated value: 0.3409\n", + "Final response: 48717.4032\n", + "Raw spend: 52215.00548078507\n", + "After adstock: 52215.338814118404\n", + "After hill transform: 0.340901453825048\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,370.52\n", + "Adstocked value: 3,370.85\n", + "Saturated value: 0.0066\n", + "Final response: 440.3268\n", + "Raw spend: 3370.5160640497575\n", + "After adstock: 3370.849397383091\n", + "After hill transform: 0.006554868500697374\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,261.19\n", + "Adstocked value: 7,261.37\n", + "Saturated value: 0.3156\n", + "Final response: 8831.7089\n", + "Raw spend: 7261.191875706723\n", + "After adstock: 7261.368346294958\n", + "After hill transform: 0.3156166636062115\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,209.87\n", + "Adstocked value: 15,211.10\n", + "Saturated value: 0.0008\n", + "Final response: 412.7155\n", + "Raw spend: 15209.874723704123\n", + "After adstock: 15211.096945926345\n", + "After hill transform: 0.0007640942790020204\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,215.01\n", + "Adstocked value: 52,215.34\n", + "Saturated value: 0.3409\n", + "Final response: 48717.4032\n", + "Raw spend: 52215.00548077017\n", + "After adstock: 52215.3388141035\n", + "After hill transform: 0.3409014538250104\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,370.52\n", + "Adstocked value: 3,370.85\n", + "Saturated value: 0.0066\n", + "Final response: 440.3268\n", + "Raw spend: 3370.5160640646586\n", + "After adstock: 3370.849397397992\n", + "After hill transform: 0.006554868500773157\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,261.19\n", + "Adstocked value: 7,261.37\n", + "Saturated value: 0.3156\n", + "Final response: 8831.7089\n", + "Raw spend: 7261.191875706723\n", + "After adstock: 7261.368346294958\n", + "After hill transform: 0.3156166636062115\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,209.87\n", + "Adstocked value: 15,211.10\n", + "Saturated value: 0.0008\n", + "Final response: 412.7155\n", + "Raw spend: 15209.874723704123\n", + "After adstock: 15211.096945926345\n", + "After hill transform: 0.0007640942790020204\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,215.01\n", + "Adstocked value: 52,215.34\n", + "Saturated value: 0.3409\n", + "Final response: 48717.4032\n", + "Raw spend: 52215.00548077017\n", + "After adstock: 52215.3388141035\n", + "After hill transform: 0.3409014538250104\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,370.52\n", + "Adstocked value: 3,370.85\n", + "Saturated value: 0.0066\n", + "Final response: 440.3268\n", + "Raw spend: 3370.5160640497575\n", + "After adstock: 3370.849397383091\n", + "After hill transform: 0.006554868500697374\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,261.19\n", + "Adstocked value: 7,261.37\n", + "Saturated value: 0.3156\n", + "Final response: 8831.7089\n", + "Raw spend: 7261.1918757216245\n", + "After adstock: 7261.36834630986\n", + "After hill transform: 0.31561666360744167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,488.46\n", + "Adstocked value: 12,489.68\n", + "Saturated value: 0.0004\n", + "Final response: 228.6974\n", + "Raw spend: 12488.4605152399\n", + "After adstock: 12489.682737462123\n", + "After hill transform: 0.00042340640999161507\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 50,683.59\n", + "Adstocked value: 50,683.92\n", + "Saturated value: 0.3370\n", + "Final response: 48158.4014\n", + "Raw spend: 50683.58820490999\n", + "After adstock: 50683.921538243325\n", + "After hill transform: 0.3369898224608289\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,136.68\n", + "Adstocked value: 2,137.01\n", + "Saturated value: 0.0020\n", + "Final response: 133.2597\n", + "Raw spend: 2136.675747562711\n", + "After adstock: 2137.0090808960445\n", + "After hill transform: 0.0019837533117918666\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.863248397434\n", + "After adstock: 12748.03971898567\n", + "After hill transform: 0.6874038368912276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,937.73\n", + "Adstocked value: 14,938.96\n", + "Saturated value: 0.0007\n", + "Final response: 390.9975\n", + "Raw spend: 14937.7333028577\n", + "After adstock: 14938.955525079922\n", + "After hill transform: 0.0007238858137076659\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,061.86\n", + "Adstocked value: 52,062.20\n", + "Saturated value: 0.3405\n", + "Final response: 48662.1065\n", + "Raw spend: 52061.86375318415\n", + "After adstock: 52062.19708651749\n", + "After hill transform: 0.3405145133678047\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,247.13\n", + "Adstocked value: 3,247.47\n", + "Saturated value: 0.0059\n", + "Final response: 399.3996\n", + "Raw spend: 3247.1320324010526\n", + "After adstock: 3247.465365734386\n", + "After hill transform: 0.005945610283334789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,809.86\n", + "Adstocked value: 7,810.04\n", + "Saturated value: 0.3608\n", + "Final response: 10096.4634\n", + "Raw spend: 7809.859012975794\n", + "After adstock: 7810.035483564029\n", + "After hill transform: 0.36081489510580395\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,182.66\n", + "Adstocked value: 15,183.88\n", + "Saturated value: 0.0008\n", + "Final response: 410.5085\n", + "Raw spend: 15182.66058161948\n", + "After adstock: 15183.882803841703\n", + "After hill transform: 0.0007600082085039283\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,199.69\n", + "Adstocked value: 52,200.02\n", + "Saturated value: 0.3409\n", + "Final response: 48711.8795\n", + "Raw spend: 52199.69130801156\n", + "After adstock: 52200.0246413449\n", + "After hill transform: 0.3408628013405307\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,358.18\n", + "Adstocked value: 3,358.51\n", + "Saturated value: 0.0065\n", + "Final response: 436.1239\n", + "Raw spend: 3358.177660884887\n", + "After adstock: 3358.5109942182203\n", + "After hill transform: 0.006492303100967179\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,316.06\n", + "Adstocked value: 7,316.24\n", + "Saturated value: 0.3201\n", + "Final response: 8958.4679\n", + "Raw spend: 7316.05858943363\n", + "After adstock: 7316.235060021865\n", + "After hill transform: 0.32014662232487745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,182.66\n", + "Adstocked value: 15,183.88\n", + "Saturated value: 0.0008\n", + "Final response: 410.5085\n", + "Raw spend: 15182.660581634382\n", + "After adstock: 15183.882803856604\n", + "After hill transform: 0.0007600082085061616\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,199.69\n", + "Adstocked value: 52,200.02\n", + "Saturated value: 0.3409\n", + "Final response: 48711.8795\n", + "Raw spend: 52199.69130801156\n", + "After adstock: 52200.0246413449\n", + "After hill transform: 0.3408628013405307\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,358.18\n", + "Adstocked value: 3,358.51\n", + "Saturated value: 0.0065\n", + "Final response: 436.1239\n", + "Raw spend: 3358.177660884887\n", + "After adstock: 3358.5109942182203\n", + "After hill transform: 0.006492303100967179\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,316.06\n", + "Adstocked value: 7,316.24\n", + "Saturated value: 0.3201\n", + "Final response: 8958.4679\n", + "Raw spend: 7316.05858943363\n", + "After adstock: 7316.235060021865\n", + "After hill transform: 0.32014662232487745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,182.66\n", + "Adstocked value: 15,183.88\n", + "Saturated value: 0.0008\n", + "Final response: 410.5085\n", + "Raw spend: 15182.66058161948\n", + "After adstock: 15183.882803841703\n", + "After hill transform: 0.0007600082085039283\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,199.69\n", + "Adstocked value: 52,200.02\n", + "Saturated value: 0.3409\n", + "Final response: 48711.8795\n", + "Raw spend: 52199.691308026464\n", + "After adstock: 52200.0246413598\n", + "After hill transform: 0.34086280134056834\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,358.18\n", + "Adstocked value: 3,358.51\n", + "Saturated value: 0.0065\n", + "Final response: 436.1239\n", + "Raw spend: 3358.177660884887\n", + "After adstock: 3358.5109942182203\n", + "After hill transform: 0.006492303100967179\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,316.06\n", + "Adstocked value: 7,316.24\n", + "Saturated value: 0.3201\n", + "Final response: 8958.4679\n", + "Raw spend: 7316.05858943363\n", + "After adstock: 7316.235060021865\n", + "After hill transform: 0.32014662232487745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,182.66\n", + "Adstocked value: 15,183.88\n", + "Saturated value: 0.0008\n", + "Final response: 410.5085\n", + "Raw spend: 15182.66058161948\n", + "After adstock: 15183.882803841703\n", + "After hill transform: 0.0007600082085039283\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,199.69\n", + "Adstocked value: 52,200.02\n", + "Saturated value: 0.3409\n", + "Final response: 48711.8795\n", + "Raw spend: 52199.69130801156\n", + "After adstock: 52200.0246413449\n", + "After hill transform: 0.3408628013405307\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,358.18\n", + "Adstocked value: 3,358.51\n", + "Saturated value: 0.0065\n", + "Final response: 436.1239\n", + "Raw spend: 3358.177660899788\n", + "After adstock: 3358.5109942331214\n", + "After hill transform: 0.006492303101042518\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,316.06\n", + "Adstocked value: 7,316.24\n", + "Saturated value: 0.3201\n", + "Final response: 8958.4679\n", + "Raw spend: 7316.05858943363\n", + "After adstock: 7316.235060021865\n", + "After hill transform: 0.32014662232487745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,182.66\n", + "Adstocked value: 15,183.88\n", + "Saturated value: 0.0008\n", + "Final response: 410.5085\n", + "Raw spend: 15182.66058161948\n", + "After adstock: 15183.882803841703\n", + "After hill transform: 0.0007600082085039283\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,199.69\n", + "Adstocked value: 52,200.02\n", + "Saturated value: 0.3409\n", + "Final response: 48711.8795\n", + "Raw spend: 52199.69130801156\n", + "After adstock: 52200.0246413449\n", + "After hill transform: 0.3408628013405307\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,358.18\n", + "Adstocked value: 3,358.51\n", + "Saturated value: 0.0065\n", + "Final response: 436.1239\n", + "Raw spend: 3358.177660884887\n", + "After adstock: 3358.5109942182203\n", + "After hill transform: 0.006492303100967179\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,316.06\n", + "Adstocked value: 7,316.24\n", + "Saturated value: 0.3201\n", + "Final response: 8958.4679\n", + "Raw spend: 7316.058589448531\n", + "After adstock: 7316.235060036766\n", + "After hill transform: 0.32014662232610774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,488.53\n", + "Adstocked value: 12,489.75\n", + "Saturated value: 0.0004\n", + "Final response: 228.7011\n", + "Raw spend: 12488.526945111757\n", + "After adstock: 12489.74916733398\n", + "After hill transform: 0.0004234131555625899\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 50,683.83\n", + "Adstocked value: 50,684.16\n", + "Saturated value: 0.3370\n", + "Final response: 48158.4905\n", + "Raw spend: 50683.8292090474\n", + "After adstock: 50684.162542380735\n", + "After hill transform: 0.33699044553735796\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,136.87\n", + "Adstocked value: 2,137.21\n", + "Saturated value: 0.0020\n", + "Final response: 133.2922\n", + "Raw spend: 2136.874264425517\n", + "After adstock: 2137.2075977588506\n", + "After hill transform: 0.0019842375142293234\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.36\n", + "Adstocked value: 12,747.53\n", + "Saturated value: 0.6874\n", + "Final response: 19234.5411\n", + "Raw spend: 12747.357725646101\n", + "After adstock: 12747.534196234337\n", + "After hill transform: 0.6873801869440084\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,913.25\n", + "Adstocked value: 14,914.47\n", + "Saturated value: 0.0007\n", + "Final response: 389.0815\n", + "Raw spend: 14913.247217968708\n", + "After adstock: 14914.469440190931\n", + "After hill transform: 0.0007203386903064204\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,048.11\n", + "Adstocked value: 52,048.44\n", + "Saturated value: 0.3405\n", + "Final response: 48657.1320\n", + "Raw spend: 52048.10509811515\n", + "After adstock: 52048.438431448485\n", + "After hill transform: 0.3404797043335348\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,236.05\n", + "Adstocked value: 3,236.38\n", + "Saturated value: 0.0059\n", + "Final response: 395.8417\n", + "Raw spend: 3236.0473212389497\n", + "After adstock: 3236.380654572283\n", + "After hill transform: 0.005892646786160536\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,859.19\n", + "Adstocked value: 7,859.36\n", + "Saturated value: 0.3649\n", + "Final response: 10209.5075\n", + "Raw spend: 7859.188503054877\n", + "After adstock: 7859.3649736431125\n", + "After hill transform: 0.3648547241923111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,155.72\n", + "Adstocked value: 15,156.94\n", + "Saturated value: 0.0008\n", + "Final response: 408.3313\n", + "Raw spend: 15155.719245254404\n", + "After adstock: 15156.941467476627\n", + "After hill transform: 0.0007559774430953697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,184.53\n", + "Adstocked value: 52,184.87\n", + "Saturated value: 0.3408\n", + "Final response: 48706.4105\n", + "Raw spend: 52184.53268702192\n", + "After adstock: 52184.86602035526\n", + "After hill transform: 0.3408245323797439\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,345.96\n", + "Adstocked value: 3,346.30\n", + "Saturated value: 0.0064\n", + "Final response: 431.9880\n", + "Raw spend: 3345.964626920293\n", + "After adstock: 3346.2979602536266\n", + "After hill transform: 0.006430734171595445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,370.37\n", + "Adstocked value: 7,370.55\n", + "Saturated value: 0.3246\n", + "Final response: 9083.9463\n", + "Raw spend: 7370.371580795755\n", + "After adstock: 7370.54805138399\n", + "After hill transform: 0.32463081162947327\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,155.72\n", + "Adstocked value: 15,156.94\n", + "Saturated value: 0.0008\n", + "Final response: 408.3313\n", + "Raw spend: 15155.719245269305\n", + "After adstock: 15156.941467491528\n", + "After hill transform: 0.0007559774430975951\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,184.53\n", + "Adstocked value: 52,184.87\n", + "Saturated value: 0.3408\n", + "Final response: 48706.4105\n", + "Raw spend: 52184.53268702192\n", + "After adstock: 52184.86602035526\n", + "After hill transform: 0.3408245323797439\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,345.96\n", + "Adstocked value: 3,346.30\n", + "Saturated value: 0.0064\n", + "Final response: 431.9880\n", + "Raw spend: 3345.964626920293\n", + "After adstock: 3346.2979602536266\n", + "After hill transform: 0.006430734171595445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,370.37\n", + "Adstocked value: 7,370.55\n", + "Saturated value: 0.3246\n", + "Final response: 9083.9463\n", + "Raw spend: 7370.371580795755\n", + "After adstock: 7370.54805138399\n", + "After hill transform: 0.32463081162947327\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,155.72\n", + "Adstocked value: 15,156.94\n", + "Saturated value: 0.0008\n", + "Final response: 408.3313\n", + "Raw spend: 15155.719245254404\n", + "After adstock: 15156.941467476627\n", + "After hill transform: 0.0007559774430953697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,184.53\n", + "Adstocked value: 52,184.87\n", + "Saturated value: 0.3408\n", + "Final response: 48706.4105\n", + "Raw spend: 52184.53268703682\n", + "After adstock: 52184.86602037016\n", + "After hill transform: 0.3408245323797815\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,345.96\n", + "Adstocked value: 3,346.30\n", + "Saturated value: 0.0064\n", + "Final response: 431.9880\n", + "Raw spend: 3345.964626920293\n", + "After adstock: 3346.2979602536266\n", + "After hill transform: 0.006430734171595445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,370.37\n", + "Adstocked value: 7,370.55\n", + "Saturated value: 0.3246\n", + "Final response: 9083.9463\n", + "Raw spend: 7370.371580795755\n", + "After adstock: 7370.54805138399\n", + "After hill transform: 0.32463081162947327\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,155.72\n", + "Adstocked value: 15,156.94\n", + "Saturated value: 0.0008\n", + "Final response: 408.3313\n", + "Raw spend: 15155.719245254404\n", + "After adstock: 15156.941467476627\n", + "After hill transform: 0.0007559774430953697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,184.53\n", + "Adstocked value: 52,184.87\n", + "Saturated value: 0.3408\n", + "Final response: 48706.4105\n", + "Raw spend: 52184.53268702192\n", + "After adstock: 52184.86602035526\n", + "After hill transform: 0.3408245323797439\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,345.96\n", + "Adstocked value: 3,346.30\n", + "Saturated value: 0.0064\n", + "Final response: 431.9880\n", + "Raw spend: 3345.9646269351942\n", + "After adstock: 3346.2979602685277\n", + "After hill transform: 0.006430734171670347\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,370.37\n", + "Adstocked value: 7,370.55\n", + "Saturated value: 0.3246\n", + "Final response: 9083.9463\n", + "Raw spend: 7370.371580795755\n", + "After adstock: 7370.54805138399\n", + "After hill transform: 0.32463081162947327\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,155.72\n", + "Adstocked value: 15,156.94\n", + "Saturated value: 0.0008\n", + "Final response: 408.3313\n", + "Raw spend: 15155.719245254404\n", + "After adstock: 15156.941467476627\n", + "After hill transform: 0.0007559774430953697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,184.53\n", + "Adstocked value: 52,184.87\n", + "Saturated value: 0.3408\n", + "Final response: 48706.4105\n", + "Raw spend: 52184.53268702192\n", + "After adstock: 52184.86602035526\n", + "After hill transform: 0.3408245323797439\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,345.96\n", + "Adstocked value: 3,346.30\n", + "Saturated value: 0.0064\n", + "Final response: 431.9880\n", + "Raw spend: 3345.964626920293\n", + "After adstock: 3346.2979602536266\n", + "After hill transform: 0.006430734171595445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,370.37\n", + "Adstocked value: 7,370.55\n", + "Saturated value: 0.3246\n", + "Final response: 9083.9463\n", + "Raw spend: 7370.371580810656\n", + "After adstock: 7370.548051398891\n", + "After hill transform: 0.32463081163070345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,488.22\n", + "Adstocked value: 12,489.45\n", + "Saturated value: 0.0004\n", + "Final response: 228.6845\n", + "Raw spend: 12488.22419882948\n", + "After adstock: 12489.446421051704\n", + "After hill transform: 0.0004233824140008207\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 50,683.82\n", + "Adstocked value: 50,684.15\n", + "Saturated value: 0.3370\n", + "Final response: 48158.4873\n", + "Raw spend: 50683.82076818363\n", + "After adstock: 50684.154101516964\n", + "After hill transform: 0.3369904237149345\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,136.68\n", + "Adstocked value: 2,137.01\n", + "Saturated value: 0.0020\n", + "Final response: 133.2599\n", + "Raw spend: 2136.6768969439563\n", + "After adstock: 2137.01023027729\n", + "After hill transform: 0.00198375611503743\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.863248397434\n", + "After adstock: 12748.03971898567\n", + "After hill transform: 0.6874038368912276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,888.97\n", + "Adstocked value: 14,890.19\n", + "Saturated value: 0.0007\n", + "Final response: 387.1881\n", + "Raw spend: 14888.969740611912\n", + "After adstock: 14890.191962834135\n", + "After hill transform: 0.0007168332221204375\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,034.46\n", + "Adstocked value: 52,034.79\n", + "Saturated value: 0.3404\n", + "Final response: 48652.1981\n", + "Raw spend: 52034.46149513809\n", + "After adstock: 52034.79482847143\n", + "After hill transform: 0.3404451789909609\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,225.04\n", + "Adstocked value: 3,225.37\n", + "Saturated value: 0.0058\n", + "Final response: 392.3266\n", + "Raw spend: 3225.0358539226595\n", + "After adstock: 3225.369187255993\n", + "After hill transform: 0.0058403201144556615\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,908.12\n", + "Adstocked value: 7,908.30\n", + "Saturated value: 0.3689\n", + "Final response: 10321.4663\n", + "Raw spend: 7908.120747555923\n", + "After adstock: 7908.297218144158\n", + "After hill transform: 0.3688557690967309\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,129.04\n", + "Adstocked value: 15,130.27\n", + "Saturated value: 0.0008\n", + "Final response: 406.1833\n", + "Raw spend: 15129.044294790156\n", + "After adstock: 15130.266517012378\n", + "After hill transform: 0.0007520005692109931\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,169.53\n", + "Adstocked value: 52,169.86\n", + "Saturated value: 0.3408\n", + "Final response: 48700.9950\n", + "Raw spend: 52169.52556783354\n", + "After adstock: 52169.858901166874\n", + "After hill transform: 0.3407866369886596\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,333.87\n", + "Adstocked value: 3,334.21\n", + "Saturated value: 0.0064\n", + "Final response: 427.9165\n", + "Raw spend: 3333.8717496205295\n", + "After adstock: 3334.205082953863\n", + "After hill transform: 0.006370123911580907\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,424.15\n", + "Adstocked value: 7,424.32\n", + "Saturated value: 0.3291\n", + "Final response: 9208.1574\n", + "Raw spend: 7424.146497471772\n", + "After adstock: 7424.322968060007\n", + "After hill transform: 0.329069715060908\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,129.04\n", + "Adstocked value: 15,130.27\n", + "Saturated value: 0.0008\n", + "Final response: 406.1833\n", + "Raw spend: 15129.044294805057\n", + "After adstock: 15130.26651702728\n", + "After hill transform: 0.0007520005692132107\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,169.53\n", + "Adstocked value: 52,169.86\n", + "Saturated value: 0.3408\n", + "Final response: 48700.9950\n", + "Raw spend: 52169.52556783354\n", + "After adstock: 52169.858901166874\n", + "After hill transform: 0.3407866369886596\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,333.87\n", + "Adstocked value: 3,334.21\n", + "Saturated value: 0.0064\n", + "Final response: 427.9165\n", + "Raw spend: 3333.8717496205295\n", + "After adstock: 3334.205082953863\n", + "After hill transform: 0.006370123911580907\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,424.15\n", + "Adstocked value: 7,424.32\n", + "Saturated value: 0.3291\n", + "Final response: 9208.1574\n", + "Raw spend: 7424.146497471772\n", + "After adstock: 7424.322968060007\n", + "After hill transform: 0.329069715060908\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,129.04\n", + "Adstocked value: 15,130.27\n", + "Saturated value: 0.0008\n", + "Final response: 406.1833\n", + "Raw spend: 15129.044294790156\n", + "After adstock: 15130.266517012378\n", + "After hill transform: 0.0007520005692109931\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,169.53\n", + "Adstocked value: 52,169.86\n", + "Saturated value: 0.3408\n", + "Final response: 48700.9950\n", + "Raw spend: 52169.52556784844\n", + "After adstock: 52169.858901181775\n", + "After hill transform: 0.3407866369886972\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,333.87\n", + "Adstocked value: 3,334.21\n", + "Saturated value: 0.0064\n", + "Final response: 427.9165\n", + "Raw spend: 3333.8717496205295\n", + "After adstock: 3334.205082953863\n", + "After hill transform: 0.006370123911580907\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,424.15\n", + "Adstocked value: 7,424.32\n", + "Saturated value: 0.3291\n", + "Final response: 9208.1574\n", + "Raw spend: 7424.146497471772\n", + "After adstock: 7424.322968060007\n", + "After hill transform: 0.329069715060908\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,129.04\n", + "Adstocked value: 15,130.27\n", + "Saturated value: 0.0008\n", + "Final response: 406.1833\n", + "Raw spend: 15129.044294790156\n", + "After adstock: 15130.266517012378\n", + "After hill transform: 0.0007520005692109931\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,169.53\n", + "Adstocked value: 52,169.86\n", + "Saturated value: 0.3408\n", + "Final response: 48700.9950\n", + "Raw spend: 52169.52556783354\n", + "After adstock: 52169.858901166874\n", + "After hill transform: 0.3407866369886596\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,333.87\n", + "Adstocked value: 3,334.21\n", + "Saturated value: 0.0064\n", + "Final response: 427.9165\n", + "Raw spend: 3333.8717496354307\n", + "After adstock: 3334.205082968764\n", + "After hill transform: 0.006370123911655378\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,424.15\n", + "Adstocked value: 7,424.32\n", + "Saturated value: 0.3291\n", + "Final response: 9208.1574\n", + "Raw spend: 7424.146497471772\n", + "After adstock: 7424.322968060007\n", + "After hill transform: 0.329069715060908\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,129.04\n", + "Adstocked value: 15,130.27\n", + "Saturated value: 0.0008\n", + "Final response: 406.1833\n", + "Raw spend: 15129.044294790156\n", + "After adstock: 15130.266517012378\n", + "After hill transform: 0.0007520005692109931\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,169.53\n", + "Adstocked value: 52,169.86\n", + "Saturated value: 0.3408\n", + "Final response: 48700.9950\n", + "Raw spend: 52169.52556783354\n", + "After adstock: 52169.858901166874\n", + "After hill transform: 0.3407866369886596\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,333.87\n", + "Adstocked value: 3,334.21\n", + "Saturated value: 0.0064\n", + "Final response: 427.9165\n", + "Raw spend: 3333.8717496205295\n", + "After adstock: 3334.205082953863\n", + "After hill transform: 0.006370123911580907\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,424.15\n", + "Adstocked value: 7,424.32\n", + "Saturated value: 0.3291\n", + "Final response: 9208.1574\n", + "Raw spend: 7424.146497486673\n", + "After adstock: 7424.322968074908\n", + "After hill transform: 0.32906971506213784\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,478.23\n", + "Adstocked value: 12,479.45\n", + "Saturated value: 0.0004\n", + "Final response: 228.1369\n", + "Raw spend: 12478.231409036127\n", + "After adstock: 12479.45363125835\n", + "After hill transform: 0.0004223685566179049\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 50,689.26\n", + "Adstocked value: 50,689.60\n", + "Saturated value: 0.3370\n", + "Final response: 48160.4980\n", + "Raw spend: 50689.263182931594\n", + "After adstock: 50689.59651626493\n", + "After hill transform: 0.3370044935463476\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,141.23\n", + "Adstocked value: 2,141.56\n", + "Saturated value: 0.0020\n", + "Final response: 134.0069\n", + "Raw spend: 2141.2287608123256\n", + "After adstock: 2141.562094145659\n", + "After hill transform: 0.0019948769254540745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.863248397434\n", + "After adstock: 12748.03971898567\n", + "After hill transform: 0.6874038368912276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,863.96\n", + "Adstocked value: 14,865.19\n", + "Saturated value: 0.0007\n", + "Final response: 385.2442\n", + "Raw spend: 14863.963006214753\n", + "After adstock: 14865.185228436976\n", + "After hill transform: 0.0007132343408793141\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,021.50\n", + "Adstocked value: 52,021.83\n", + "Saturated value: 0.3404\n", + "Final response: 48647.5096\n", + "Raw spend: 52021.49932934334\n", + "After adstock: 52021.83266267668\n", + "After hill transform: 0.34041237121845047\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,214.61\n", + "Adstocked value: 3,214.94\n", + "Saturated value: 0.0058\n", + "Final response: 389.0154\n", + "Raw spend: 3214.6074507397093\n", + "After adstock: 3214.940784073043\n", + "After hill transform: 0.005791027288562473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,956.52\n", + "Adstocked value: 7,956.69\n", + "Saturated value: 0.3728\n", + "Final response: 10432.0163\n", + "Raw spend: 7956.518172564338\n", + "After adstock: 7956.694643152573\n", + "After hill transform: 0.37280646635241715\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,102.54\n", + "Adstocked value: 15,103.76\n", + "Saturated value: 0.0007\n", + "Final response: 404.0561\n", + "Raw spend: 15102.536165932615\n", + "After adstock: 15103.758388154838\n", + "After hill transform: 0.0007480623784736466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,154.72\n", + "Adstocked value: 52,155.06\n", + "Saturated value: 0.3407\n", + "Final response: 48695.6520\n", + "Raw spend: 52154.72294398452\n", + "After adstock: 52155.05627731785\n", + "After hill transform: 0.340749249295407\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,321.95\n", + "Adstocked value: 3,322.28\n", + "Saturated value: 0.0063\n", + "Final response: 423.9241\n", + "Raw spend: 3321.9453197324474\n", + "After adstock: 3322.278653065781\n", + "After hill transform: 0.006310691188674253\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,477.38\n", + "Adstocked value: 7,477.56\n", + "Saturated value: 0.3335\n", + "Final response: 9331.0811\n", + "Raw spend: 7477.383664981028\n", + "After adstock: 7477.560135569263\n", + "After hill transform: 0.3334626113344278\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,102.54\n", + "Adstocked value: 15,103.76\n", + "Saturated value: 0.0007\n", + "Final response: 404.0561\n", + "Raw spend: 15102.536165947517\n", + "After adstock: 15103.75838816974\n", + "After hill transform: 0.0007480623784758565\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,154.72\n", + "Adstocked value: 52,155.06\n", + "Saturated value: 0.3407\n", + "Final response: 48695.6520\n", + "Raw spend: 52154.72294398452\n", + "After adstock: 52155.05627731785\n", + "After hill transform: 0.340749249295407\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,321.95\n", + "Adstocked value: 3,322.28\n", + "Saturated value: 0.0063\n", + "Final response: 423.9241\n", + "Raw spend: 3321.9453197324474\n", + "After adstock: 3322.278653065781\n", + "After hill transform: 0.006310691188674253\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,477.38\n", + "Adstocked value: 7,477.56\n", + "Saturated value: 0.3335\n", + "Final response: 9331.0811\n", + "Raw spend: 7477.383664981028\n", + "After adstock: 7477.560135569263\n", + "After hill transform: 0.3334626113344278\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,102.54\n", + "Adstocked value: 15,103.76\n", + "Saturated value: 0.0007\n", + "Final response: 404.0561\n", + "Raw spend: 15102.536165932615\n", + "After adstock: 15103.758388154838\n", + "After hill transform: 0.0007480623784736466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,154.72\n", + "Adstocked value: 52,155.06\n", + "Saturated value: 0.3407\n", + "Final response: 48695.6520\n", + "Raw spend: 52154.72294399942\n", + "After adstock: 52155.056277332755\n", + "After hill transform: 0.3407492492954447\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,321.95\n", + "Adstocked value: 3,322.28\n", + "Saturated value: 0.0063\n", + "Final response: 423.9241\n", + "Raw spend: 3321.9453197324474\n", + "After adstock: 3322.278653065781\n", + "After hill transform: 0.006310691188674253\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,477.38\n", + "Adstocked value: 7,477.56\n", + "Saturated value: 0.3335\n", + "Final response: 9331.0811\n", + "Raw spend: 7477.383664981028\n", + "After adstock: 7477.560135569263\n", + "After hill transform: 0.3334626113344278\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,102.54\n", + "Adstocked value: 15,103.76\n", + "Saturated value: 0.0007\n", + "Final response: 404.0561\n", + "Raw spend: 15102.536165932615\n", + "After adstock: 15103.758388154838\n", + "After hill transform: 0.0007480623784736466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,154.72\n", + "Adstocked value: 52,155.06\n", + "Saturated value: 0.3407\n", + "Final response: 48695.6520\n", + "Raw spend: 52154.72294398452\n", + "After adstock: 52155.05627731785\n", + "After hill transform: 0.340749249295407\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,321.95\n", + "Adstocked value: 3,322.28\n", + "Saturated value: 0.0063\n", + "Final response: 423.9241\n", + "Raw spend: 3321.9453197473485\n", + "After adstock: 3322.278653080682\n", + "After hill transform: 0.006310691188748296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,477.38\n", + "Adstocked value: 7,477.56\n", + "Saturated value: 0.3335\n", + "Final response: 9331.0811\n", + "Raw spend: 7477.383664981028\n", + "After adstock: 7477.560135569263\n", + "After hill transform: 0.3334626113344278\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,102.54\n", + "Adstocked value: 15,103.76\n", + "Saturated value: 0.0007\n", + "Final response: 404.0561\n", + "Raw spend: 15102.536165932615\n", + "After adstock: 15103.758388154838\n", + "After hill transform: 0.0007480623784736466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,154.72\n", + "Adstocked value: 52,155.06\n", + "Saturated value: 0.3407\n", + "Final response: 48695.6520\n", + "Raw spend: 52154.72294398452\n", + "After adstock: 52155.05627731785\n", + "After hill transform: 0.340749249295407\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,321.95\n", + "Adstocked value: 3,322.28\n", + "Saturated value: 0.0063\n", + "Final response: 423.9241\n", + "Raw spend: 3321.9453197324474\n", + "After adstock: 3322.278653065781\n", + "After hill transform: 0.006310691188674253\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,477.38\n", + "Adstocked value: 7,477.56\n", + "Saturated value: 0.3335\n", + "Final response: 9331.0811\n", + "Raw spend: 7477.383664995929\n", + "After adstock: 7477.5601355841645\n", + "After hill transform: 0.3334626113356571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,357.45\n", + "Adstocked value: 12,358.67\n", + "Saturated value: 0.0004\n", + "Final response: 221.5867\n", + "Raw spend: 12357.45006965878\n", + "After adstock: 12358.672291881003\n", + "After hill transform: 0.0004102417738665583\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 50,755.18\n", + "Adstocked value: 50,755.51\n", + "Saturated value: 0.3372\n", + "Final response: 48184.8353\n", + "Raw spend: 50755.175592011605\n", + "After adstock: 50755.50892534494\n", + "After hill transform: 0.33717479459023725\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,196.10\n", + "Adstocked value: 2,196.43\n", + "Saturated value: 0.0021\n", + "Final response: 143.2162\n", + "Raw spend: 2196.0992439965835\n", + "After adstock: 2196.432577329917\n", + "After hill transform: 0.0021319690715752453\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2028\n", + "Raw spend: 12747.863238563814\n", + "After adstock: 12748.03970915205\n", + "After hill transform: 0.6874038364311984\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,828.03\n", + "Adstocked value: 14,829.25\n", + "Saturated value: 0.0007\n", + "Final response: 382.4622\n", + "Raw spend: 14828.027556305231\n", + "After adstock: 14829.249778527454\n", + "After hill transform: 0.0007080837179141668\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,014.77\n", + "Adstocked value: 52,015.10\n", + "Saturated value: 0.3404\n", + "Final response: 48645.0745\n", + "Raw spend: 52014.76820878722\n", + "After adstock: 52015.10154212056\n", + "After hill transform: 0.3403953318554742\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,209.36\n", + "Adstocked value: 3,209.69\n", + "Saturated value: 0.0058\n", + "Final response: 387.3559\n", + "Raw spend: 3209.360712158861\n", + "After adstock: 3209.6940454921946\n", + "After hill transform: 0.005766323717746189\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,004.43\n", + "Adstocked value: 8,004.61\n", + "Saturated value: 0.3767\n", + "Final response: 10541.2662\n", + "Raw spend: 8004.431622339307\n", + "After adstock: 8004.608092927542\n", + "After hill transform: 0.37671070597351564\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,075.09\n", + "Adstocked value: 15,076.31\n", + "Saturated value: 0.0007\n", + "Final response: 401.8611\n", + "Raw spend: 15075.085304969876\n", + "After adstock: 15076.307527192099\n", + "After hill transform: 0.0007439986171660858\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,140.73\n", + "Adstocked value: 52,141.06\n", + "Saturated value: 0.3407\n", + "Final response: 48690.5992\n", + "Raw spend: 52140.727470464786\n", + "After adstock: 52141.06080379812\n", + "After hill transform: 0.3407138923231435\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,310.69\n", + "Adstocked value: 3,311.02\n", + "Saturated value: 0.0063\n", + "Final response: 420.1762\n", + "Raw spend: 3310.686858975089\n", + "After adstock: 3311.0201923084223\n", + "After hill transform: 0.006254899348279255\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,530.09\n", + "Adstocked value: 7,530.26\n", + "Saturated value: 0.3378\n", + "Final response: 9452.7106\n", + "Raw spend: 7530.088460716856\n", + "After adstock: 7530.2649313050915\n", + "After hill transform: 0.3378092536458771\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,075.09\n", + "Adstocked value: 15,076.31\n", + "Saturated value: 0.0007\n", + "Final response: 401.8611\n", + "Raw spend: 15075.085304984777\n", + "After adstock: 15076.307527207\n", + "After hill transform: 0.0007439986171682878\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,140.73\n", + "Adstocked value: 52,141.06\n", + "Saturated value: 0.3407\n", + "Final response: 48690.5992\n", + "Raw spend: 52140.727470464786\n", + "After adstock: 52141.06080379812\n", + "After hill transform: 0.3407138923231435\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,310.69\n", + "Adstocked value: 3,311.02\n", + "Saturated value: 0.0063\n", + "Final response: 420.1762\n", + "Raw spend: 3310.686858975089\n", + "After adstock: 3311.0201923084223\n", + "After hill transform: 0.006254899348279255\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,530.09\n", + "Adstocked value: 7,530.26\n", + "Saturated value: 0.3378\n", + "Final response: 9452.7106\n", + "Raw spend: 7530.088460716856\n", + "After adstock: 7530.2649313050915\n", + "After hill transform: 0.3378092536458771\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,075.09\n", + "Adstocked value: 15,076.31\n", + "Saturated value: 0.0007\n", + "Final response: 401.8611\n", + "Raw spend: 15075.085304969876\n", + "After adstock: 15076.307527192099\n", + "After hill transform: 0.0007439986171660858\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,140.73\n", + "Adstocked value: 52,141.06\n", + "Saturated value: 0.3407\n", + "Final response: 48690.5992\n", + "Raw spend: 52140.72747047969\n", + "After adstock: 52141.06080381302\n", + "After hill transform: 0.34071389232318106\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,310.69\n", + "Adstocked value: 3,311.02\n", + "Saturated value: 0.0063\n", + "Final response: 420.1762\n", + "Raw spend: 3310.686858975089\n", + "After adstock: 3311.0201923084223\n", + "After hill transform: 0.006254899348279255\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,530.09\n", + "Adstocked value: 7,530.26\n", + "Saturated value: 0.3378\n", + "Final response: 9452.7106\n", + "Raw spend: 7530.088460716856\n", + "After adstock: 7530.2649313050915\n", + "After hill transform: 0.3378092536458771\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,075.09\n", + "Adstocked value: 15,076.31\n", + "Saturated value: 0.0007\n", + "Final response: 401.8611\n", + "Raw spend: 15075.085304969876\n", + "After adstock: 15076.307527192099\n", + "After hill transform: 0.0007439986171660858\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,140.73\n", + "Adstocked value: 52,141.06\n", + "Saturated value: 0.3407\n", + "Final response: 48690.5992\n", + "Raw spend: 52140.727470464786\n", + "After adstock: 52141.06080379812\n", + "After hill transform: 0.3407138923231435\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,310.69\n", + "Adstocked value: 3,311.02\n", + "Saturated value: 0.0063\n", + "Final response: 420.1762\n", + "Raw spend: 3310.68685898999\n", + "After adstock: 3311.0201923233235\n", + "After hill transform: 0.006254899348352898\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,530.09\n", + "Adstocked value: 7,530.26\n", + "Saturated value: 0.3378\n", + "Final response: 9452.7106\n", + "Raw spend: 7530.088460716856\n", + "After adstock: 7530.2649313050915\n", + "After hill transform: 0.3378092536458771\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,075.09\n", + "Adstocked value: 15,076.31\n", + "Saturated value: 0.0007\n", + "Final response: 401.8611\n", + "Raw spend: 15075.085304969876\n", + "After adstock: 15076.307527192099\n", + "After hill transform: 0.0007439986171660858\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,140.73\n", + "Adstocked value: 52,141.06\n", + "Saturated value: 0.3407\n", + "Final response: 48690.5992\n", + "Raw spend: 52140.727470464786\n", + "After adstock: 52141.06080379812\n", + "After hill transform: 0.3407138923231435\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,310.69\n", + "Adstocked value: 3,311.02\n", + "Saturated value: 0.0063\n", + "Final response: 420.1762\n", + "Raw spend: 3310.686858975089\n", + "After adstock: 3311.0201923084223\n", + "After hill transform: 0.006254899348279255\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,530.09\n", + "Adstocked value: 7,530.26\n", + "Saturated value: 0.3378\n", + "Final response: 9452.7106\n", + "Raw spend: 7530.088460731758\n", + "After adstock: 7530.264931319993\n", + "After hill transform: 0.3378092536471056\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,334.83\n", + "Adstocked value: 12,336.05\n", + "Saturated value: 0.0004\n", + "Final response: 220.3740\n", + "Raw spend: 12334.828815069824\n", + "After adstock: 12336.051037292047\n", + "After hill transform: 0.00040799662782281727\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 50,767.53\n", + "Adstocked value: 50,767.86\n", + "Saturated value: 0.3372\n", + "Final response: 48189.3935\n", + "Raw spend: 50767.528228857904\n", + "After adstock: 50767.86156219124\n", + "After hill transform: 0.3372066907803331\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,206.37\n", + "Adstocked value: 2,206.70\n", + "Saturated value: 0.0022\n", + "Final response: 144.9817\n", + "Raw spend: 2206.3678797967577\n", + "After adstock: 2206.701213130091\n", + "After hill transform: 0.0021582518467435016\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2028\n", + "Raw spend: 12747.863220506279\n", + "After adstock: 12748.039691094515\n", + "After hill transform: 0.6874038355864442\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,801.06\n", + "Adstocked value: 14,802.28\n", + "Saturated value: 0.0007\n", + "Final response: 380.3832\n", + "Raw spend: 14801.05965597987\n", + "After adstock: 14802.281878202093\n", + "After hill transform: 0.0007042347099134273\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,003.41\n", + "Adstocked value: 52,003.74\n", + "Saturated value: 0.3404\n", + "Final response: 48640.9641\n", + "Raw spend: 52003.4075463041\n", + "After adstock: 52003.74087963744\n", + "After hill transform: 0.34036656906397833\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,200.25\n", + "Adstocked value: 3,200.59\n", + "Saturated value: 0.0057\n", + "Final response: 384.4862\n", + "Raw spend: 3200.254961057256\n", + "After adstock: 3200.5882943905895\n", + "After hill transform: 0.005723603845178995\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,051.87\n", + "Adstocked value: 8,052.04\n", + "Saturated value: 0.3806\n", + "Final response: 10649.2206\n", + "Raw spend: 8051.865936695799\n", + "After adstock: 8052.042407284034\n", + "After hill transform: 0.38056864555623765\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,047.68\n", + "Adstocked value: 15,048.90\n", + "Saturated value: 0.0007\n", + "Final response: 399.6779\n", + "Raw spend: 15047.682740070875\n", + "After adstock: 15048.904962293098\n", + "After hill transform: 0.0007399566805088427\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,127.00\n", + "Adstocked value: 52,127.33\n", + "Saturated value: 0.3407\n", + "Final response: 48685.6405\n", + "Raw spend: 52126.99547804872\n", + "After adstock: 52127.32881138205\n", + "After hill transform: 0.3406791934856335\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,299.64\n", + "Adstocked value: 3,299.98\n", + "Saturated value: 0.0062\n", + "Final response: 416.5198\n", + "Raw spend: 3299.6436691833055\n", + "After adstock: 3299.977002516639\n", + "After hill transform: 0.006200468311718199\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,582.27\n", + "Adstocked value: 7,582.44\n", + "Saturated value: 0.3421\n", + "Final response: 9573.0402\n", + "Raw spend: 7582.266208314751\n", + "After adstock: 7582.442678902986\n", + "After hill transform: 0.3421094453023255\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,047.68\n", + "Adstocked value: 15,048.90\n", + "Saturated value: 0.0007\n", + "Final response: 399.6779\n", + "Raw spend: 15047.682740085776\n", + "After adstock: 15048.904962307999\n", + "After hill transform: 0.0007399566805110367\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,127.00\n", + "Adstocked value: 52,127.33\n", + "Saturated value: 0.3407\n", + "Final response: 48685.6405\n", + "Raw spend: 52126.99547804872\n", + "After adstock: 52127.32881138205\n", + "After hill transform: 0.3406791934856335\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,299.64\n", + "Adstocked value: 3,299.98\n", + "Saturated value: 0.0062\n", + "Final response: 416.5198\n", + "Raw spend: 3299.6436691833055\n", + "After adstock: 3299.977002516639\n", + "After hill transform: 0.006200468311718199\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,582.27\n", + "Adstocked value: 7,582.44\n", + "Saturated value: 0.3421\n", + "Final response: 9573.0402\n", + "Raw spend: 7582.266208314751\n", + "After adstock: 7582.442678902986\n", + "After hill transform: 0.3421094453023255\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,047.68\n", + "Adstocked value: 15,048.90\n", + "Saturated value: 0.0007\n", + "Final response: 399.6779\n", + "Raw spend: 15047.682740070875\n", + "After adstock: 15048.904962293098\n", + "After hill transform: 0.0007399566805088427\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,127.00\n", + "Adstocked value: 52,127.33\n", + "Saturated value: 0.3407\n", + "Final response: 48685.6405\n", + "Raw spend: 52126.99547806362\n", + "After adstock: 52127.328811396954\n", + "After hill transform: 0.34067919348567116\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,299.64\n", + "Adstocked value: 3,299.98\n", + "Saturated value: 0.0062\n", + "Final response: 416.5198\n", + "Raw spend: 3299.6436691833055\n", + "After adstock: 3299.977002516639\n", + "After hill transform: 0.006200468311718199\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,582.27\n", + "Adstocked value: 7,582.44\n", + "Saturated value: 0.3421\n", + "Final response: 9573.0402\n", + "Raw spend: 7582.266208314751\n", + "After adstock: 7582.442678902986\n", + "After hill transform: 0.3421094453023255\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,047.68\n", + "Adstocked value: 15,048.90\n", + "Saturated value: 0.0007\n", + "Final response: 399.6779\n", + "Raw spend: 15047.682740070875\n", + "After adstock: 15048.904962293098\n", + "After hill transform: 0.0007399566805088427\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,127.00\n", + "Adstocked value: 52,127.33\n", + "Saturated value: 0.3407\n", + "Final response: 48685.6405\n", + "Raw spend: 52126.99547804872\n", + "After adstock: 52127.32881138205\n", + "After hill transform: 0.3406791934856335\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,299.64\n", + "Adstocked value: 3,299.98\n", + "Saturated value: 0.0062\n", + "Final response: 416.5198\n", + "Raw spend: 3299.6436691982067\n", + "After adstock: 3299.97700253154\n", + "After hill transform: 0.006200468311791448\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,582.27\n", + "Adstocked value: 7,582.44\n", + "Saturated value: 0.3421\n", + "Final response: 9573.0402\n", + "Raw spend: 7582.266208314751\n", + "After adstock: 7582.442678902986\n", + "After hill transform: 0.3421094453023255\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,047.68\n", + "Adstocked value: 15,048.90\n", + "Saturated value: 0.0007\n", + "Final response: 399.6779\n", + "Raw spend: 15047.682740070875\n", + "After adstock: 15048.904962293098\n", + "After hill transform: 0.0007399566805088427\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,127.00\n", + "Adstocked value: 52,127.33\n", + "Saturated value: 0.3407\n", + "Final response: 48685.6405\n", + "Raw spend: 52126.99547804872\n", + "After adstock: 52127.32881138205\n", + "After hill transform: 0.3406791934856335\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,299.64\n", + "Adstocked value: 3,299.98\n", + "Saturated value: 0.0062\n", + "Final response: 416.5198\n", + "Raw spend: 3299.6436691833055\n", + "After adstock: 3299.977002516639\n", + "After hill transform: 0.006200468311718199\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,582.27\n", + "Adstocked value: 7,582.44\n", + "Saturated value: 0.3421\n", + "Final response: 9573.0402\n", + "Raw spend: 7582.266208329652\n", + "After adstock: 7582.442678917887\n", + "After hill transform: 0.3421094453035531\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,274.85\n", + "Adstocked value: 12,276.07\n", + "Saturated value: 0.0004\n", + "Final response: 217.1798\n", + "Raw spend: 12274.845491654545\n", + "After adstock: 12276.067713876768\n", + "After hill transform: 0.00040208295472945245\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 50,800.32\n", + "Adstocked value: 50,800.65\n", + "Saturated value: 0.3373\n", + "Final response: 48201.4890\n", + "Raw spend: 50800.31836913531\n", + "After adstock: 50800.65170246865\n", + "After hill transform: 0.33729132894074026\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,233.56\n", + "Adstocked value: 2,233.89\n", + "Saturated value: 0.0022\n", + "Final response: 149.7219\n", + "Raw spend: 2233.56103524234\n", + "After adstock: 2233.8943685756735\n", + "After hill transform: 0.0022288161496631224\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.863248198584\n", + "After adstock: 12748.03971878682\n", + "After hill transform: 0.6874038368819252\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,770.40\n", + "Adstocked value: 14,771.62\n", + "Saturated value: 0.0007\n", + "Final response: 378.0286\n", + "Raw spend: 14770.399015229243\n", + "After adstock: 14771.621237451465\n", + "After hill transform: 0.0006998755935635432\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 51,994.33\n", + "Adstocked value: 51,994.66\n", + "Saturated value: 0.3403\n", + "Final response: 48637.6784\n", + "Raw spend: 51994.327767157374\n", + "After adstock: 51994.66110049071\n", + "After hill transform: 0.34034357731392934\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,193.04\n", + "Adstocked value: 3,193.37\n", + "Saturated value: 0.0057\n", + "Final response: 382.2201\n", + "Raw spend: 3193.035405789209\n", + "After adstock: 3193.3687391225426\n", + "After hill transform: 0.005689871231726155\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,098.83\n", + "Adstocked value: 8,099.00\n", + "Saturated value: 0.3844\n", + "Final response: 10755.8845\n", + "Raw spend: 8098.825912303134\n", + "After adstock: 8099.002382891369\n", + "After hill transform: 0.384380469504358\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,019.95\n", + "Adstocked value: 15,021.18\n", + "Saturated value: 0.0007\n", + "Final response: 397.4768\n", + "Raw spend: 15019.954367586712\n", + "After adstock: 15021.176589808934\n", + "After hill transform: 0.0007358815843049569\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,113.73\n", + "Adstocked value: 52,114.06\n", + "Saturated value: 0.3406\n", + "Final response: 48680.8488\n", + "Raw spend: 52113.728706959584\n", + "After adstock: 52114.06204029292\n", + "After hill transform: 0.3406456631379367\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,288.98\n", + "Adstocked value: 3,289.32\n", + "Saturated value: 0.0061\n", + "Final response: 413.0085\n", + "Raw spend: 3288.982842843896\n", + "After adstock: 3289.3161761772294\n", + "After hill transform: 0.0061481976461882915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,633.92\n", + "Adstocked value: 7,634.10\n", + "Saturated value: 0.3464\n", + "Final response: 9692.0659\n", + "Raw spend: 7633.922178713589\n", + "After adstock: 7634.0986493018245\n", + "After hill transform: 0.34636303707726207\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,019.95\n", + "Adstocked value: 15,021.18\n", + "Saturated value: 0.0007\n", + "Final response: 397.4768\n", + "Raw spend: 15019.954367601613\n", + "After adstock: 15021.176589823835\n", + "After hill transform: 0.000735881584307143\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,113.73\n", + "Adstocked value: 52,114.06\n", + "Saturated value: 0.3406\n", + "Final response: 48680.8488\n", + "Raw spend: 52113.728706959584\n", + "After adstock: 52114.06204029292\n", + "After hill transform: 0.3406456631379367\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,288.98\n", + "Adstocked value: 3,289.32\n", + "Saturated value: 0.0061\n", + "Final response: 413.0085\n", + "Raw spend: 3288.982842843896\n", + "After adstock: 3289.3161761772294\n", + "After hill transform: 0.0061481976461882915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,633.92\n", + "Adstocked value: 7,634.10\n", + "Saturated value: 0.3464\n", + "Final response: 9692.0659\n", + "Raw spend: 7633.922178713589\n", + "After adstock: 7634.0986493018245\n", + "After hill transform: 0.34636303707726207\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,019.95\n", + "Adstocked value: 15,021.18\n", + "Saturated value: 0.0007\n", + "Final response: 397.4768\n", + "Raw spend: 15019.954367586712\n", + "After adstock: 15021.176589808934\n", + "After hill transform: 0.0007358815843049569\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,113.73\n", + "Adstocked value: 52,114.06\n", + "Saturated value: 0.3406\n", + "Final response: 48680.8488\n", + "Raw spend: 52113.728706974485\n", + "After adstock: 52114.06204030782\n", + "After hill transform: 0.34064566313797445\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,288.98\n", + "Adstocked value: 3,289.32\n", + "Saturated value: 0.0061\n", + "Final response: 413.0085\n", + "Raw spend: 3288.982842843896\n", + "After adstock: 3289.3161761772294\n", + "After hill transform: 0.0061481976461882915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,633.92\n", + "Adstocked value: 7,634.10\n", + "Saturated value: 0.3464\n", + "Final response: 9692.0659\n", + "Raw spend: 7633.922178713589\n", + "After adstock: 7634.0986493018245\n", + "After hill transform: 0.34636303707726207\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,019.95\n", + "Adstocked value: 15,021.18\n", + "Saturated value: 0.0007\n", + "Final response: 397.4768\n", + "Raw spend: 15019.954367586712\n", + "After adstock: 15021.176589808934\n", + "After hill transform: 0.0007358815843049569\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,113.73\n", + "Adstocked value: 52,114.06\n", + "Saturated value: 0.3406\n", + "Final response: 48680.8488\n", + "Raw spend: 52113.728706959584\n", + "After adstock: 52114.06204029292\n", + "After hill transform: 0.3406456631379367\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,288.98\n", + "Adstocked value: 3,289.32\n", + "Saturated value: 0.0061\n", + "Final response: 413.0085\n", + "Raw spend: 3288.982842858797\n", + "After adstock: 3289.3161761921306\n", + "After hill transform: 0.006148197646261165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,633.92\n", + "Adstocked value: 7,634.10\n", + "Saturated value: 0.3464\n", + "Final response: 9692.0659\n", + "Raw spend: 7633.922178713589\n", + "After adstock: 7634.0986493018245\n", + "After hill transform: 0.34636303707726207\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,019.95\n", + "Adstocked value: 15,021.18\n", + "Saturated value: 0.0007\n", + "Final response: 397.4768\n", + "Raw spend: 15019.954367586712\n", + "After adstock: 15021.176589808934\n", + "After hill transform: 0.0007358815843049569\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,113.73\n", + "Adstocked value: 52,114.06\n", + "Saturated value: 0.3406\n", + "Final response: 48680.8488\n", + "Raw spend: 52113.728706959584\n", + "After adstock: 52114.06204029292\n", + "After hill transform: 0.3406456631379367\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,288.98\n", + "Adstocked value: 3,289.32\n", + "Saturated value: 0.0061\n", + "Final response: 413.0085\n", + "Raw spend: 3288.982842843896\n", + "After adstock: 3289.3161761772294\n", + "After hill transform: 0.0061481976461882915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,633.92\n", + "Adstocked value: 7,634.10\n", + "Saturated value: 0.3464\n", + "Final response: 9692.0659\n", + "Raw spend: 7633.9221787284905\n", + "After adstock: 7634.098649316726\n", + "After hill transform: 0.3463630370784885\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,190.02\n", + "Adstocked value: 12,191.24\n", + "Saturated value: 0.0004\n", + "Final response: 212.7158\n", + "Raw spend: 12190.022717395159\n", + "After adstock: 12191.244939617382\n", + "After hill transform: 0.0003938182087063659\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 50,846.63\n", + "Adstocked value: 50,846.96\n", + "Saturated value: 0.3374\n", + "Final response: 48218.5619\n", + "Raw spend: 50846.631308385324\n", + "After adstock: 50846.96464171866\n", + "After hill transform: 0.33741079697426696\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,272.07\n", + "Adstocked value: 2,272.40\n", + "Saturated value: 0.0023\n", + "Final response: 156.5965\n", + "Raw spend: 2272.0708687340757\n", + "After adstock: 2272.404202067409\n", + "After hill transform: 0.002331154438512552\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.863248397434\n", + "After adstock: 12748.03971898567\n", + "After hill transform: 0.6874038368912276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,736.96\n", + "Adstocked value: 14,738.18\n", + "Saturated value: 0.0007\n", + "Final response: 375.4719\n", + "Raw spend: 14736.961202567556\n", + "After adstock: 14738.183424789779\n", + "After hill transform: 0.0006951421451940031\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 51,987.02\n", + "Adstocked value: 51,987.35\n", + "Saturated value: 0.3403\n", + "Final response: 48635.0332\n", + "Raw spend: 51987.01896710216\n", + "After adstock: 51987.352300435494\n", + "After hill transform: 0.34032506765348997\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,187.29\n", + "Adstocked value: 3,187.62\n", + "Saturated value: 0.0057\n", + "Final response: 380.4232\n", + "Raw spend: 3187.291645432914\n", + "After adstock: 3187.6249787662473\n", + "After hill transform: 0.005663121261180667\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,145.32\n", + "Adstocked value: 8,145.49\n", + "Saturated value: 0.3881\n", + "Final response: 10861.2639\n", + "Raw spend: 8145.316285681974\n", + "After adstock: 8145.492756270209\n", + "After hill transform: 0.38814638583947647\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,991.66\n", + "Adstocked value: 14,992.88\n", + "Saturated value: 0.0007\n", + "Final response: 395.2387\n", + "Raw spend: 14991.655051084796\n", + "After adstock: 14992.877273307018\n", + "After hill transform: 0.0007317380030887803\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,101.06\n", + "Adstocked value: 52,101.39\n", + "Saturated value: 0.3406\n", + "Final response: 48676.2713\n", + "Raw spend: 52101.057732973844\n", + "After adstock: 52101.39106630718\n", + "After hill transform: 0.3406136321233224\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,278.81\n", + "Adstocked value: 3,279.15\n", + "Saturated value: 0.0061\n", + "Final response: 409.6760\n", + "Raw spend: 3278.8137231027977\n", + "After adstock: 3279.147056436131\n", + "After hill transform: 0.006098589823863201\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,685.06\n", + "Adstocked value: 7,685.24\n", + "Saturated value: 0.3506\n", + "Final response: 9809.7847\n", + "Raw spend: 7685.061589410428\n", + "After adstock: 7685.238059998663\n", + "After hill transform: 0.35056992450802493\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,017.12\n", + "Adstocked value: 15,018.35\n", + "Saturated value: 0.0007\n", + "Final response: 397.2526\n", + "Raw spend: 15017.124435936521\n", + "After adstock: 15018.346658158744\n", + "After hill transform: 0.00073546652551301\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,112.46\n", + "Adstocked value: 52,112.79\n", + "Saturated value: 0.3406\n", + "Final response: 48680.3911\n", + "Raw spend: 52112.46160956101\n", + "After adstock: 52112.79494289435\n", + "After hill transform: 0.3406424603214419\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,287.97\n", + "Adstocked value: 3,288.30\n", + "Saturated value: 0.0061\n", + "Final response: 412.6745\n", + "Raw spend: 3287.965930869786\n", + "After adstock: 3288.2992642031195\n", + "After hill transform: 0.006143225799847161\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,639.04\n", + "Adstocked value: 7,639.21\n", + "Saturated value: 0.3468\n", + "Final response: 9703.8433\n", + "Raw spend: 7639.0361197832735\n", + "After adstock: 7639.212590371509\n", + "After hill transform: 0.346783922890717\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,017.12\n", + "Adstocked value: 15,018.35\n", + "Saturated value: 0.0007\n", + "Final response: 397.2526\n", + "Raw spend: 15017.124435951422\n", + "After adstock: 15018.346658173645\n", + "After hill transform: 0.0007354665255151951\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,112.46\n", + "Adstocked value: 52,112.79\n", + "Saturated value: 0.3406\n", + "Final response: 48680.3911\n", + "Raw spend: 52112.46160956101\n", + "After adstock: 52112.79494289435\n", + "After hill transform: 0.3406424603214419\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,287.97\n", + "Adstocked value: 3,288.30\n", + "Saturated value: 0.0061\n", + "Final response: 412.6745\n", + "Raw spend: 3287.965930869786\n", + "After adstock: 3288.2992642031195\n", + "After hill transform: 0.006143225799847161\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,639.04\n", + "Adstocked value: 7,639.21\n", + "Saturated value: 0.3468\n", + "Final response: 9703.8433\n", + "Raw spend: 7639.0361197832735\n", + "After adstock: 7639.212590371509\n", + "After hill transform: 0.346783922890717\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,017.12\n", + "Adstocked value: 15,018.35\n", + "Saturated value: 0.0007\n", + "Final response: 397.2526\n", + "Raw spend: 15017.124435936521\n", + "After adstock: 15018.346658158744\n", + "After hill transform: 0.00073546652551301\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,112.46\n", + "Adstocked value: 52,112.79\n", + "Saturated value: 0.3406\n", + "Final response: 48680.3911\n", + "Raw spend: 52112.46160957591\n", + "After adstock: 52112.79494290925\n", + "After hill transform: 0.3406424603214796\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,287.97\n", + "Adstocked value: 3,288.30\n", + "Saturated value: 0.0061\n", + "Final response: 412.6745\n", + "Raw spend: 3287.965930869786\n", + "After adstock: 3288.2992642031195\n", + "After hill transform: 0.006143225799847161\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,639.04\n", + "Adstocked value: 7,639.21\n", + "Saturated value: 0.3468\n", + "Final response: 9703.8433\n", + "Raw spend: 7639.0361197832735\n", + "After adstock: 7639.212590371509\n", + "After hill transform: 0.346783922890717\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,017.12\n", + "Adstocked value: 15,018.35\n", + "Saturated value: 0.0007\n", + "Final response: 397.2526\n", + "Raw spend: 15017.124435936521\n", + "After adstock: 15018.346658158744\n", + "After hill transform: 0.00073546652551301\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,112.46\n", + "Adstocked value: 52,112.79\n", + "Saturated value: 0.3406\n", + "Final response: 48680.3911\n", + "Raw spend: 52112.46160956101\n", + "After adstock: 52112.79494289435\n", + "After hill transform: 0.3406424603214419\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,287.97\n", + "Adstocked value: 3,288.30\n", + "Saturated value: 0.0061\n", + "Final response: 412.6745\n", + "Raw spend: 3287.965930884687\n", + "After adstock: 3288.2992642180207\n", + "After hill transform: 0.006143225799919998\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,639.04\n", + "Adstocked value: 7,639.21\n", + "Saturated value: 0.3468\n", + "Final response: 9703.8433\n", + "Raw spend: 7639.0361197832735\n", + "After adstock: 7639.212590371509\n", + "After hill transform: 0.346783922890717\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,017.12\n", + "Adstocked value: 15,018.35\n", + "Saturated value: 0.0007\n", + "Final response: 397.2526\n", + "Raw spend: 15017.124435936521\n", + "After adstock: 15018.346658158744\n", + "After hill transform: 0.00073546652551301\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,112.46\n", + "Adstocked value: 52,112.79\n", + "Saturated value: 0.3406\n", + "Final response: 48680.3911\n", + "Raw spend: 52112.46160956101\n", + "After adstock: 52112.79494289435\n", + "After hill transform: 0.3406424603214419\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,287.97\n", + "Adstocked value: 3,288.30\n", + "Saturated value: 0.0061\n", + "Final response: 412.6745\n", + "Raw spend: 3287.965930869786\n", + "After adstock: 3288.2992642031195\n", + "After hill transform: 0.006143225799847161\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,639.04\n", + "Adstocked value: 7,639.21\n", + "Saturated value: 0.3468\n", + "Final response: 9703.8433\n", + "Raw spend: 7639.036119798175\n", + "After adstock: 7639.21259038641\n", + "After hill transform: 0.3467839228919434\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,290.95\n", + "Adstocked value: 12,292.18\n", + "Saturated value: 0.0004\n", + "Final response: 218.0346\n", + "Raw spend: 12290.954805717674\n", + "After adstock: 12292.177027939897\n", + "After hill transform: 0.00040366550605640966\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 50,791.48\n", + "Adstocked value: 50,791.82\n", + "Saturated value: 0.3373\n", + "Final response: 48198.2303\n", + "Raw spend: 50791.48253989859\n", + "After adstock: 50791.81587323193\n", + "After hill transform: 0.3372685261825963\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,226.29\n", + "Adstocked value: 2,226.62\n", + "Saturated value: 0.0022\n", + "Final response: 148.4448\n", + "Raw spend: 2226.2875474734838\n", + "After adstock: 2226.6208808068172\n", + "After hill transform: 0.0022098046447257104\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.863248397434\n", + "After adstock: 12748.03971898567\n", + "After hill transform: 0.6874038368912276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,744.51\n", + "Adstocked value: 14,745.73\n", + "Saturated value: 0.0007\n", + "Final response: 376.0479\n", + "Raw spend: 14744.507472914636\n", + "After adstock: 14745.729695136859\n", + "After hill transform: 0.000696208526268406\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 51,980.36\n", + "Adstocked value: 51,980.70\n", + "Saturated value: 0.3403\n", + "Final response: 48632.6243\n", + "Raw spend: 51980.36370259477\n", + "After adstock: 51980.697035928104\n", + "After hill transform: 0.34030821124319105\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,181.80\n", + "Adstocked value: 3,182.13\n", + "Saturated value: 0.0056\n", + "Final response: 378.7094\n", + "Raw spend: 3181.798092530156\n", + "After adstock: 3182.1314258634893\n", + "After hill transform: 0.005637608737691076\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,149.92\n", + "Adstocked value: 8,150.10\n", + "Saturated value: 0.3885\n", + "Final response: 10871.6842\n", + "Raw spend: 8149.918832644689\n", + "After adstock: 8150.095303232924\n", + "After hill transform: 0.3885187750284701\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,989.86\n", + "Adstocked value: 14,991.08\n", + "Saturated value: 0.0007\n", + "Final response: 395.0972\n", + "Raw spend: 14989.862739634333\n", + "After adstock: 14991.084961856555\n", + "After hill transform: 0.0007314760971297692\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,099.25\n", + "Adstocked value: 52,099.59\n", + "Saturated value: 0.3406\n", + "Final response: 48675.6188\n", + "Raw spend: 52099.25181886439\n", + "After adstock: 52099.585152197724\n", + "After hill transform: 0.3406090664289085\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,277.35\n", + "Adstocked value: 3,277.68\n", + "Saturated value: 0.0061\n", + "Final response: 409.1975\n", + "Raw spend: 3277.349147035823\n", + "After adstock: 3277.6824803691566\n", + "After hill transform: 0.0060914654537117495\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,690.12\n", + "Adstocked value: 7,690.30\n", + "Saturated value: 0.3510\n", + "Final response: 9821.4318\n", + "Raw spend: 7690.124391069415\n", + "After adstock: 7690.30086165765\n", + "After hill transform: 0.35098615687934226\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,014.40\n", + "Adstocked value: 15,015.62\n", + "Saturated value: 0.0007\n", + "Final response: 397.0367\n", + "Raw spend: 15014.398266306302\n", + "After adstock: 15015.620488528524\n", + "After hill transform: 0.0007350668325483908\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,111.14\n", + "Adstocked value: 52,111.47\n", + "Saturated value: 0.3406\n", + "Final response: 48679.9139\n", + "Raw spend: 52111.14063049135\n", + "After adstock: 52111.47396382468\n", + "After hill transform: 0.3406391212419203\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.90\n", + "Adstocked value: 3,287.24\n", + "Saturated value: 0.0061\n", + "Final response: 412.3260\n", + "Raw spend: 3286.90425248639\n", + "After adstock: 3287.2375858197233\n", + "After hill transform: 0.006138037707931104\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,644.14\n", + "Adstocked value: 7,644.32\n", + "Saturated value: 0.3472\n", + "Final response: 9715.6077\n", + "Raw spend: 7644.144946911888\n", + "After adstock: 7644.321417500123\n", + "After hill transform: 0.3472043457503978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,014.40\n", + "Adstocked value: 15,015.62\n", + "Saturated value: 0.0007\n", + "Final response: 397.0367\n", + "Raw spend: 15014.398266321203\n", + "After adstock: 15015.620488543425\n", + "After hill transform: 0.0007350668325505753\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,111.14\n", + "Adstocked value: 52,111.47\n", + "Saturated value: 0.3406\n", + "Final response: 48679.9139\n", + "Raw spend: 52111.14063049135\n", + "After adstock: 52111.47396382468\n", + "After hill transform: 0.3406391212419203\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.90\n", + "Adstocked value: 3,287.24\n", + "Saturated value: 0.0061\n", + "Final response: 412.3260\n", + "Raw spend: 3286.90425248639\n", + "After adstock: 3287.2375858197233\n", + "After hill transform: 0.006138037707931104\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,644.14\n", + "Adstocked value: 7,644.32\n", + "Saturated value: 0.3472\n", + "Final response: 9715.6077\n", + "Raw spend: 7644.144946911888\n", + "After adstock: 7644.321417500123\n", + "After hill transform: 0.3472043457503978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,014.40\n", + "Adstocked value: 15,015.62\n", + "Saturated value: 0.0007\n", + "Final response: 397.0367\n", + "Raw spend: 15014.398266306302\n", + "After adstock: 15015.620488528524\n", + "After hill transform: 0.0007350668325483908\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,111.14\n", + "Adstocked value: 52,111.47\n", + "Saturated value: 0.3406\n", + "Final response: 48679.9139\n", + "Raw spend: 52111.14063050625\n", + "After adstock: 52111.473963839584\n", + "After hill transform: 0.34063912124195794\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.90\n", + "Adstocked value: 3,287.24\n", + "Saturated value: 0.0061\n", + "Final response: 412.3260\n", + "Raw spend: 3286.90425248639\n", + "After adstock: 3287.2375858197233\n", + "After hill transform: 0.006138037707931104\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,644.14\n", + "Adstocked value: 7,644.32\n", + "Saturated value: 0.3472\n", + "Final response: 9715.6077\n", + "Raw spend: 7644.144946911888\n", + "After adstock: 7644.321417500123\n", + "After hill transform: 0.3472043457503978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,014.40\n", + "Adstocked value: 15,015.62\n", + "Saturated value: 0.0007\n", + "Final response: 397.0367\n", + "Raw spend: 15014.398266306302\n", + "After adstock: 15015.620488528524\n", + "After hill transform: 0.0007350668325483908\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,111.14\n", + "Adstocked value: 52,111.47\n", + "Saturated value: 0.3406\n", + "Final response: 48679.9139\n", + "Raw spend: 52111.14063049135\n", + "After adstock: 52111.47396382468\n", + "After hill transform: 0.3406391212419203\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.90\n", + "Adstocked value: 3,287.24\n", + "Saturated value: 0.0061\n", + "Final response: 412.3260\n", + "Raw spend: 3286.904252501291\n", + "After adstock: 3287.2375858346245\n", + "After hill transform: 0.006138037708003902\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,644.14\n", + "Adstocked value: 7,644.32\n", + "Saturated value: 0.3472\n", + "Final response: 9715.6077\n", + "Raw spend: 7644.144946911888\n", + "After adstock: 7644.321417500123\n", + "After hill transform: 0.3472043457503978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,014.40\n", + "Adstocked value: 15,015.62\n", + "Saturated value: 0.0007\n", + "Final response: 397.0367\n", + "Raw spend: 15014.398266306302\n", + "After adstock: 15015.620488528524\n", + "After hill transform: 0.0007350668325483908\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,111.14\n", + "Adstocked value: 52,111.47\n", + "Saturated value: 0.3406\n", + "Final response: 48679.9139\n", + "Raw spend: 52111.14063049135\n", + "After adstock: 52111.47396382468\n", + "After hill transform: 0.3406391212419203\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.90\n", + "Adstocked value: 3,287.24\n", + "Saturated value: 0.0061\n", + "Final response: 412.3260\n", + "Raw spend: 3286.90425248639\n", + "After adstock: 3287.2375858197233\n", + "After hill transform: 0.006138037707931104\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,644.14\n", + "Adstocked value: 7,644.32\n", + "Saturated value: 0.3472\n", + "Final response: 9715.6077\n", + "Raw spend: 7644.144946926789\n", + "After adstock: 7644.321417515024\n", + "After hill transform: 0.347204345751624\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,302.51\n", + "Adstocked value: 12,303.73\n", + "Saturated value: 0.0004\n", + "Final response: 218.6489\n", + "Raw spend: 12302.50591901223\n", + "After adstock: 12303.728141234453\n", + "After hill transform: 0.0004048028166737287\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 50,785.20\n", + "Adstocked value: 50,785.54\n", + "Saturated value: 0.3373\n", + "Final response: 48195.9138\n", + "Raw spend: 50785.20221528902\n", + "After adstock: 50785.535548622356\n", + "After hill transform: 0.33725231650237164\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,221.02\n", + "Adstocked value: 2,221.35\n", + "Saturated value: 0.0022\n", + "Final response: 147.5236\n", + "Raw spend: 2221.0167652444247\n", + "After adstock: 2221.350098577758\n", + "After hill transform: 0.0021960905781784764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.863244685104\n", + "After adstock: 12748.03971527334\n", + "After hill transform: 0.6874038367175601\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,743.21\n", + "Adstocked value: 14,744.43\n", + "Saturated value: 0.0007\n", + "Final response: 375.9488\n", + "Raw spend: 14743.209031576895\n", + "After adstock: 14744.431253799117\n", + "After hill transform: 0.0006960249630184952\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 51,978.55\n", + "Adstocked value: 51,978.88\n", + "Saturated value: 0.3403\n", + "Final response: 48631.9666\n", + "Raw spend: 51978.546788971114\n", + "After adstock: 51978.88012230445\n", + "After hill transform: 0.3403036090715035\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,180.32\n", + "Adstocked value: 3,180.65\n", + "Saturated value: 0.0056\n", + "Final response: 378.2477\n", + "Raw spend: 3180.315503762193\n", + "After adstock: 3180.6488370955267\n", + "After hill transform: 0.005630735553653729\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,154.52\n", + "Adstocked value: 8,154.69\n", + "Saturated value: 0.3889\n", + "Final response: 10882.0919\n", + "Raw spend: 8154.51677668921\n", + "After adstock: 8154.693247277445\n", + "After hill transform: 0.38889071176245704\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,987.28\n", + "Adstocked value: 14,988.50\n", + "Saturated value: 0.0007\n", + "Final response: 394.8934\n", + "Raw spend: 14987.27934283336\n", + "After adstock: 14988.501565055583\n", + "After hill transform: 0.000731098701606532\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,097.88\n", + "Adstocked value: 52,098.21\n", + "Saturated value: 0.3406\n", + "Final response: 48675.1236\n", + "Raw spend: 52097.881246339326\n", + "After adstock: 52098.21457967266\n", + "After hill transform: 0.3406056012749526\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,276.25\n", + "Adstocked value: 3,276.58\n", + "Saturated value: 0.0061\n", + "Final response: 408.8370\n", + "Raw spend: 3276.24537761397\n", + "After adstock: 3276.5787109473035\n", + "After hill transform: 0.006086099578367682\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,695.18\n", + "Adstocked value: 7,695.36\n", + "Saturated value: 0.3514\n", + "Final response: 9833.0660\n", + "Raw spend: 7695.18212988962\n", + "After adstock: 7695.358600477855\n", + "After hill transform: 0.3514019257206001\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.69\n", + "Adstocked value: 15,012.91\n", + "Saturated value: 0.0007\n", + "Final response: 396.8221\n", + "Raw spend: 15011.686373959008\n", + "After adstock: 15012.90859618123\n", + "After hill transform: 0.0007346693762326242\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.81\n", + "Adstocked value: 52,110.15\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4349\n", + "Raw spend: 52109.81469207614\n", + "After adstock: 52110.14802540948\n", + "After hill transform: 0.3406357695572983\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.84\n", + "Adstocked value: 3,286.17\n", + "Saturated value: 0.0061\n", + "Final response: 411.9763\n", + "Raw spend: 3285.838364999148\n", + "After adstock: 3286.1716983324814\n", + "After hill transform: 0.006132831744061363\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,649.25\n", + "Adstocked value: 7,649.43\n", + "Saturated value: 0.3476\n", + "Final response: 9727.3592\n", + "Raw spend: 7649.248665209661\n", + "After adstock: 7649.4251357978965\n", + "After hill transform: 0.3476243055806487\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,014.13\n", + "Adstocked value: 15,015.35\n", + "Saturated value: 0.0007\n", + "Final response: 397.0153\n", + "Raw spend: 15014.127077071573\n", + "After adstock: 15015.349299293795\n", + "After hill transform: 0.0007350270804808176\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,111.01\n", + "Adstocked value: 52,111.34\n", + "Saturated value: 0.3406\n", + "Final response: 48679.8660\n", + "Raw spend: 52111.00803664983\n", + "After adstock: 52111.341369983165\n", + "After hill transform: 0.3406387860765784\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.80\n", + "Adstocked value: 3,287.13\n", + "Saturated value: 0.0061\n", + "Final response: 412.2910\n", + "Raw spend: 3286.7976637376655\n", + "After adstock: 3287.130997070999\n", + "After hill transform: 0.006137516989963721\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,644.66\n", + "Adstocked value: 7,644.83\n", + "Saturated value: 0.3472\n", + "Final response: 9716.7829\n", + "Raw spend: 7644.655318741665\n", + "After adstock: 7644.8317893299\n", + "After hill transform: 0.3472463436599997\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,014.13\n", + "Adstocked value: 15,015.35\n", + "Saturated value: 0.0007\n", + "Final response: 397.0153\n", + "Raw spend: 15014.127077086474\n", + "After adstock: 15015.349299308697\n", + "After hill transform: 0.0007350270804830018\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,111.01\n", + "Adstocked value: 52,111.34\n", + "Saturated value: 0.3406\n", + "Final response: 48679.8660\n", + "Raw spend: 52111.00803664983\n", + "After adstock: 52111.341369983165\n", + "After hill transform: 0.3406387860765784\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.80\n", + "Adstocked value: 3,287.13\n", + "Saturated value: 0.0061\n", + "Final response: 412.2910\n", + "Raw spend: 3286.7976637376655\n", + "After adstock: 3287.130997070999\n", + "After hill transform: 0.006137516989963721\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,644.66\n", + "Adstocked value: 7,644.83\n", + "Saturated value: 0.3472\n", + "Final response: 9716.7829\n", + "Raw spend: 7644.655318741665\n", + "After adstock: 7644.8317893299\n", + "After hill transform: 0.3472463436599997\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,014.13\n", + "Adstocked value: 15,015.35\n", + "Saturated value: 0.0007\n", + "Final response: 397.0153\n", + "Raw spend: 15014.127077071573\n", + "After adstock: 15015.349299293795\n", + "After hill transform: 0.0007350270804808176\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,111.01\n", + "Adstocked value: 52,111.34\n", + "Saturated value: 0.3406\n", + "Final response: 48679.8660\n", + "Raw spend: 52111.00803666473\n", + "After adstock: 52111.34136999807\n", + "After hill transform: 0.3406387860766161\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.80\n", + "Adstocked value: 3,287.13\n", + "Saturated value: 0.0061\n", + "Final response: 412.2910\n", + "Raw spend: 3286.7976637376655\n", + "After adstock: 3287.130997070999\n", + "After hill transform: 0.006137516989963721\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,644.66\n", + "Adstocked value: 7,644.83\n", + "Saturated value: 0.3472\n", + "Final response: 9716.7829\n", + "Raw spend: 7644.655318741665\n", + "After adstock: 7644.8317893299\n", + "After hill transform: 0.3472463436599997\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,014.13\n", + "Adstocked value: 15,015.35\n", + "Saturated value: 0.0007\n", + "Final response: 397.0153\n", + "Raw spend: 15014.127077071573\n", + "After adstock: 15015.349299293795\n", + "After hill transform: 0.0007350270804808176\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,111.01\n", + "Adstocked value: 52,111.34\n", + "Saturated value: 0.3406\n", + "Final response: 48679.8660\n", + "Raw spend: 52111.00803664983\n", + "After adstock: 52111.341369983165\n", + "After hill transform: 0.3406387860765784\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.80\n", + "Adstocked value: 3,287.13\n", + "Saturated value: 0.0061\n", + "Final response: 412.2910\n", + "Raw spend: 3286.7976637525667\n", + "After adstock: 3287.1309970859\n", + "After hill transform: 0.006137516990036516\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,644.66\n", + "Adstocked value: 7,644.83\n", + "Saturated value: 0.3472\n", + "Final response: 9716.7829\n", + "Raw spend: 7644.655318741665\n", + "After adstock: 7644.8317893299\n", + "After hill transform: 0.3472463436599997\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,014.13\n", + "Adstocked value: 15,015.35\n", + "Saturated value: 0.0007\n", + "Final response: 397.0153\n", + "Raw spend: 15014.127077071573\n", + "After adstock: 15015.349299293795\n", + "After hill transform: 0.0007350270804808176\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,111.01\n", + "Adstocked value: 52,111.34\n", + "Saturated value: 0.3406\n", + "Final response: 48679.8660\n", + "Raw spend: 52111.00803664983\n", + "After adstock: 52111.341369983165\n", + "After hill transform: 0.3406387860765784\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.80\n", + "Adstocked value: 3,287.13\n", + "Saturated value: 0.0061\n", + "Final response: 412.2910\n", + "Raw spend: 3286.7976637376655\n", + "After adstock: 3287.130997070999\n", + "After hill transform: 0.006137516989963721\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,644.66\n", + "Adstocked value: 7,644.83\n", + "Saturated value: 0.3472\n", + "Final response: 9716.7829\n", + "Raw spend: 7644.655318756566\n", + "After adstock: 7644.831789344801\n", + "After hill transform: 0.34724634366122586\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,820.41\n", + "Adstocked value: 11,821.64\n", + "Saturated value: 0.0004\n", + "Final response: 193.9763\n", + "Raw spend: 11820.414705522599\n", + "After adstock: 11821.636927744821\n", + "After hill transform: 0.00035912431370811954\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 51,049.51\n", + "Adstocked value: 51,049.84\n", + "Saturated value: 0.3379\n", + "Final response: 48293.2025\n", + "Raw spend: 51049.50742871631\n", + "After adstock: 51049.840762049644\n", + "After hill transform: 0.3379330968925062\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,438.80\n", + "Adstocked value: 2,439.14\n", + "Saturated value: 0.0028\n", + "Final response: 188.5937\n", + "Raw spend: 2438.8027615916044\n", + "After adstock: 2439.136094924938\n", + "After hill transform: 0.002807475594659374\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.863248397434\n", + "After adstock: 12748.03971898567\n", + "After hill transform: 0.6874038368912276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,694.76\n", + "Adstocked value: 14,695.98\n", + "Saturated value: 0.0007\n", + "Final response: 372.2613\n", + "Raw spend: 14694.755839916676\n", + "After adstock: 14695.978062138898\n", + "After hill transform: 0.0006891980382753756\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,004.86\n", + "Adstocked value: 52,005.19\n", + "Saturated value: 0.3404\n", + "Final response: 48641.4889\n", + "Raw spend: 52004.85797585648\n", + "After adstock: 52005.19130918982\n", + "After hill transform: 0.34037024152881007\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,202.00\n", + "Adstocked value: 3,202.33\n", + "Saturated value: 0.0057\n", + "Final response: 385.0345\n", + "Raw spend: 3201.9981735230594\n", + "After adstock: 3202.331506856393\n", + "After hill transform: 0.005731767124222804\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,154.98\n", + "Adstocked value: 8,155.15\n", + "Saturated value: 0.3889\n", + "Final response: 10883.1315\n", + "Raw spend: 8154.976111707242\n", + "After adstock: 8155.152582295477\n", + "After hill transform: 0.3889278638659501\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,982.19\n", + "Adstocked value: 14,983.41\n", + "Saturated value: 0.0007\n", + "Final response: 394.4920\n", + "Raw spend: 14982.189953356083\n", + "After adstock: 14983.412175578305\n", + "After hill transform: 0.0007303555971754348\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,100.39\n", + "Adstocked value: 52,100.73\n", + "Saturated value: 0.3406\n", + "Final response: 48676.0311\n", + "Raw spend: 52100.39303057049\n", + "After adstock: 52100.72636390383\n", + "After hill transform: 0.340611951644162\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,278.32\n", + "Adstocked value: 3,278.65\n", + "Saturated value: 0.0061\n", + "Final response: 409.5139\n", + "Raw spend: 3278.317714716205\n", + "After adstock: 3278.6510480495385\n", + "After hill transform: 0.006096176440986887\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,695.69\n", + "Adstocked value: 7,695.86\n", + "Saturated value: 0.3514\n", + "Final response: 9834.2282\n", + "Raw spend: 7695.687398038222\n", + "After adstock: 7695.863868626458\n", + "After hill transform: 0.351443458411232\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,010.93\n", + "Adstocked value: 15,012.16\n", + "Saturated value: 0.0007\n", + "Final response: 396.7625\n", + "Raw spend: 15010.933364700024\n", + "After adstock: 15012.155586922247\n", + "After hill transform: 0.0007345590401824696\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.95\n", + "Adstocked value: 52,110.28\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4825\n", + "Raw spend: 52109.9465360419\n", + "After adstock: 52110.279869375234\n", + "After hill transform: 0.3406361028333419\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.95\n", + "Adstocked value: 3,286.28\n", + "Saturated value: 0.0061\n", + "Final response: 412.0128\n", + "Raw spend: 3285.9496688355193\n", + "After adstock: 3286.283002168853\n", + "After hill transform: 0.006133375243356986\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,649.76\n", + "Adstocked value: 7,649.93\n", + "Saturated value: 0.3477\n", + "Final response: 9728.5331\n", + "Raw spend: 7649.75852667132\n", + "After adstock: 7649.9349972595555\n", + "After hill transform: 0.34766625720450073\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,013.81\n", + "Adstocked value: 15,015.03\n", + "Saturated value: 0.0007\n", + "Final response: 396.9900\n", + "Raw spend: 15013.807705834417\n", + "After adstock: 15015.02992805664\n", + "After hill transform: 0.0007349802675251292\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.90\n", + "Adstocked value: 52,111.24\n", + "Saturated value: 0.3406\n", + "Final response: 48679.8276\n", + "Raw spend: 52110.90188658904\n", + "After adstock: 52111.235219922375\n", + "After hill transform: 0.3406385177542546\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.71\n", + "Adstocked value: 3,287.05\n", + "Saturated value: 0.0061\n", + "Final response: 412.2632\n", + "Raw spend: 3286.712864247451\n", + "After adstock: 3287.0461975807843\n", + "After hill transform: 0.006137102738350072\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,645.17\n", + "Adstocked value: 7,645.34\n", + "Saturated value: 0.3473\n", + "Final response: 9717.9580\n", + "Raw spend: 7645.165639534631\n", + "After adstock: 7645.342110122866\n", + "After hill transform: 0.3472883369434318\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,013.81\n", + "Adstocked value: 15,015.03\n", + "Saturated value: 0.0007\n", + "Final response: 396.9900\n", + "Raw spend: 15013.807705849318\n", + "After adstock: 15015.02992807154\n", + "After hill transform: 0.0007349802675273133\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.90\n", + "Adstocked value: 52,111.24\n", + "Saturated value: 0.3406\n", + "Final response: 48679.8276\n", + "Raw spend: 52110.90188658904\n", + "After adstock: 52111.235219922375\n", + "After hill transform: 0.3406385177542546\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.71\n", + "Adstocked value: 3,287.05\n", + "Saturated value: 0.0061\n", + "Final response: 412.2632\n", + "Raw spend: 3286.712864247451\n", + "After adstock: 3287.0461975807843\n", + "After hill transform: 0.006137102738350072\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,645.17\n", + "Adstocked value: 7,645.34\n", + "Saturated value: 0.3473\n", + "Final response: 9717.9580\n", + "Raw spend: 7645.165639534631\n", + "After adstock: 7645.342110122866\n", + "After hill transform: 0.3472883369434318\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,013.81\n", + "Adstocked value: 15,015.03\n", + "Saturated value: 0.0007\n", + "Final response: 396.9900\n", + "Raw spend: 15013.807705834417\n", + "After adstock: 15015.02992805664\n", + "After hill transform: 0.0007349802675251292\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.90\n", + "Adstocked value: 52,111.24\n", + "Saturated value: 0.3406\n", + "Final response: 48679.8276\n", + "Raw spend: 52110.90188660394\n", + "After adstock: 52111.235219937276\n", + "After hill transform: 0.34063851775429227\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.71\n", + "Adstocked value: 3,287.05\n", + "Saturated value: 0.0061\n", + "Final response: 412.2632\n", + "Raw spend: 3286.712864247451\n", + "After adstock: 3287.0461975807843\n", + "After hill transform: 0.006137102738350072\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,645.17\n", + "Adstocked value: 7,645.34\n", + "Saturated value: 0.3473\n", + "Final response: 9717.9580\n", + "Raw spend: 7645.165639534631\n", + "After adstock: 7645.342110122866\n", + "After hill transform: 0.3472883369434318\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,013.81\n", + "Adstocked value: 15,015.03\n", + "Saturated value: 0.0007\n", + "Final response: 396.9900\n", + "Raw spend: 15013.807705834417\n", + "After adstock: 15015.02992805664\n", + "After hill transform: 0.0007349802675251292\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.90\n", + "Adstocked value: 52,111.24\n", + "Saturated value: 0.3406\n", + "Final response: 48679.8276\n", + "Raw spend: 52110.90188658904\n", + "After adstock: 52111.235219922375\n", + "After hill transform: 0.3406385177542546\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.71\n", + "Adstocked value: 3,287.05\n", + "Saturated value: 0.0061\n", + "Final response: 412.2632\n", + "Raw spend: 3286.712864262352\n", + "After adstock: 3287.0461975956855\n", + "After hill transform: 0.006137102738422863\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,645.17\n", + "Adstocked value: 7,645.34\n", + "Saturated value: 0.3473\n", + "Final response: 9717.9580\n", + "Raw spend: 7645.165639534631\n", + "After adstock: 7645.342110122866\n", + "After hill transform: 0.3472883369434318\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,013.81\n", + "Adstocked value: 15,015.03\n", + "Saturated value: 0.0007\n", + "Final response: 396.9900\n", + "Raw spend: 15013.807705834417\n", + "After adstock: 15015.02992805664\n", + "After hill transform: 0.0007349802675251292\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.90\n", + "Adstocked value: 52,111.24\n", + "Saturated value: 0.3406\n", + "Final response: 48679.8276\n", + "Raw spend: 52110.90188658904\n", + "After adstock: 52111.235219922375\n", + "After hill transform: 0.3406385177542546\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.71\n", + "Adstocked value: 3,287.05\n", + "Saturated value: 0.0061\n", + "Final response: 412.2632\n", + "Raw spend: 3286.712864247451\n", + "After adstock: 3287.0461975807843\n", + "After hill transform: 0.006137102738350072\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,645.17\n", + "Adstocked value: 7,645.34\n", + "Saturated value: 0.3473\n", + "Final response: 9717.9580\n", + "Raw spend: 7645.165639549532\n", + "After adstock: 7645.342110137767\n", + "After hill transform: 0.347288336944658\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,793.78\n", + "Adstocked value: 12,795.01\n", + "Saturated value: 0.0005\n", + "Final response: 245.8551\n", + "Raw spend: 12793.783109555694\n", + "After adstock: 12795.005331777917\n", + "After hill transform: 0.0004551717622851019\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 50,919.96\n", + "Adstocked value: 50,920.30\n", + "Saturated value: 0.3376\n", + "Final response: 48245.5689\n", + "Raw spend: 50919.961889132675\n", + "After adstock: 50920.29522246601\n", + "After hill transform: 0.3375997792446969\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,323.40\n", + "Adstocked value: 2,323.74\n", + "Saturated value: 0.0025\n", + "Final response: 166.0579\n", + "Raw spend: 2323.4023053609676\n", + "After adstock: 2323.735638694301\n", + "After hill transform: 0.002472000365686097\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,019.44\n", + "Adstocked value: 12,019.62\n", + "Saturated value: 0.6513\n", + "Final response: 18224.6529\n", + "Raw spend: 12019.440840181422\n", + "After adstock: 12019.617310769658\n", + "After hill transform: 0.6512900567217359\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,791.81\n", + "Adstocked value: 14,793.03\n", + "Saturated value: 0.0007\n", + "Final response: 379.6715\n", + "Raw spend: 14791.805246206544\n", + "After adstock: 14793.027468428767\n", + "After hill transform: 0.0007029170846604543\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 51,991.81\n", + "Adstocked value: 51,992.14\n", + "Saturated value: 0.3403\n", + "Final response: 48636.7665\n", + "Raw spend: 51991.8078868434\n", + "After adstock: 51992.14122017674\n", + "After hill transform: 0.34033719591304107\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,190.38\n", + "Adstocked value: 3,190.72\n", + "Saturated value: 0.0057\n", + "Final response: 381.3893\n", + "Raw spend: 3190.3818083588026\n", + "After adstock: 3190.715141692136\n", + "After hill transform: 0.005677503245896509\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,082.59\n", + "Adstocked value: 8,082.77\n", + "Saturated value: 0.3831\n", + "Final response: 10719.0383\n", + "Raw spend: 8082.59315959931\n", + "After adstock: 8082.769630187545\n", + "After hill transform: 0.3830637022291384\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,991.61\n", + "Adstocked value: 14,992.83\n", + "Saturated value: 0.0007\n", + "Final response: 395.2350\n", + "Raw spend: 14991.60745987163\n", + "After adstock: 14992.829682093852\n", + "After hill transform: 0.0007317310478984401\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,098.99\n", + "Adstocked value: 52,099.33\n", + "Saturated value: 0.3406\n", + "Final response: 48675.5251\n", + "Raw spend: 52098.99248661448\n", + "After adstock: 52099.325819947815\n", + "After hill transform: 0.3406084107770817\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,277.08\n", + "Adstocked value: 3,277.41\n", + "Saturated value: 0.0061\n", + "Final response: 409.1095\n", + "Raw spend: 3277.079758658586\n", + "After adstock: 3277.4130919919194\n", + "After hill transform: 0.006090155579613001\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,688.91\n", + "Adstocked value: 7,689.08\n", + "Saturated value: 0.3509\n", + "Final response: 9818.6345\n", + "Raw spend: 7688.908391541098\n", + "After adstock: 7689.0848621293335\n", + "After hill transform: 0.3508861891868141\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.59\n", + "Adstocked value: 15,012.81\n", + "Saturated value: 0.0007\n", + "Final response: 396.8142\n", + "Raw spend: 15011.587681238138\n", + "After adstock: 15012.80990346036\n", + "After hill transform: 0.0007346549144745062\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.71\n", + "Adstocked value: 52,110.04\n", + "Saturated value: 0.3406\n", + "Final response: 48679.3974\n", + "Raw spend: 52109.710946591586\n", + "After adstock: 52110.04427992492\n", + "After hill transform: 0.34063550730829817\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.75\n", + "Adstocked value: 3,286.08\n", + "Saturated value: 0.0061\n", + "Final response: 411.9471\n", + "Raw spend: 3285.7495536885644\n", + "After adstock: 3286.082887021898\n", + "After hill transform: 0.006132398097437173\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,649.54\n", + "Adstocked value: 7,649.72\n", + "Saturated value: 0.3476\n", + "Final response: 9728.0298\n", + "Raw spend: 7649.539914735277\n", + "After adstock: 7649.716385323512\n", + "After hill transform: 0.3476482697717242\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,013.59\n", + "Adstocked value: 15,014.81\n", + "Saturated value: 0.0007\n", + "Final response: 396.9724\n", + "Raw spend: 15013.585703374789\n", + "After adstock: 15014.807925597011\n", + "After hill transform: 0.0007349477279071132\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.78\n", + "Adstocked value: 52,111.12\n", + "Saturated value: 0.3406\n", + "Final response: 48679.7846\n", + "Raw spend: 52110.78279258929\n", + "After adstock: 52111.11612592263\n", + "After hill transform: 0.3406382167121763\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.62\n", + "Adstocked value: 3,286.95\n", + "Saturated value: 0.0061\n", + "Final response: 412.2316\n", + "Raw spend: 3286.616533191562\n", + "After adstock: 3286.9498665248957\n", + "After hill transform: 0.006136632174955778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,645.60\n", + "Adstocked value: 7,645.78\n", + "Saturated value: 0.3473\n", + "Final response: 9718.9652\n", + "Raw spend: 7645.603067054695\n", + "After adstock: 7645.77953764293\n", + "After hill transform: 0.34732433164451204\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,013.59\n", + "Adstocked value: 15,014.81\n", + "Saturated value: 0.0007\n", + "Final response: 396.9724\n", + "Raw spend: 15013.58570338969\n", + "After adstock: 15014.807925611913\n", + "After hill transform: 0.0007349477279092972\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.78\n", + "Adstocked value: 52,111.12\n", + "Saturated value: 0.3406\n", + "Final response: 48679.7846\n", + "Raw spend: 52110.78279258929\n", + "After adstock: 52111.11612592263\n", + "After hill transform: 0.3406382167121763\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.62\n", + "Adstocked value: 3,286.95\n", + "Saturated value: 0.0061\n", + "Final response: 412.2316\n", + "Raw spend: 3286.616533191562\n", + "After adstock: 3286.9498665248957\n", + "After hill transform: 0.006136632174955778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,645.60\n", + "Adstocked value: 7,645.78\n", + "Saturated value: 0.3473\n", + "Final response: 9718.9652\n", + "Raw spend: 7645.603067054695\n", + "After adstock: 7645.77953764293\n", + "After hill transform: 0.34732433164451204\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,013.59\n", + "Adstocked value: 15,014.81\n", + "Saturated value: 0.0007\n", + "Final response: 396.9724\n", + "Raw spend: 15013.585703374789\n", + "After adstock: 15014.807925597011\n", + "After hill transform: 0.0007349477279071132\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.78\n", + "Adstocked value: 52,111.12\n", + "Saturated value: 0.3406\n", + "Final response: 48679.7846\n", + "Raw spend: 52110.782792604194\n", + "After adstock: 52111.11612593753\n", + "After hill transform: 0.34063821671221395\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.62\n", + "Adstocked value: 3,286.95\n", + "Saturated value: 0.0061\n", + "Final response: 412.2316\n", + "Raw spend: 3286.616533191562\n", + "After adstock: 3286.9498665248957\n", + "After hill transform: 0.006136632174955778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,645.60\n", + "Adstocked value: 7,645.78\n", + "Saturated value: 0.3473\n", + "Final response: 9718.9652\n", + "Raw spend: 7645.603067054695\n", + "After adstock: 7645.77953764293\n", + "After hill transform: 0.34732433164451204\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,013.59\n", + "Adstocked value: 15,014.81\n", + "Saturated value: 0.0007\n", + "Final response: 396.9724\n", + "Raw spend: 15013.585703374789\n", + "After adstock: 15014.807925597011\n", + "After hill transform: 0.0007349477279071132\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.78\n", + "Adstocked value: 52,111.12\n", + "Saturated value: 0.3406\n", + "Final response: 48679.7846\n", + "Raw spend: 52110.78279258929\n", + "After adstock: 52111.11612592263\n", + "After hill transform: 0.3406382167121763\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.62\n", + "Adstocked value: 3,286.95\n", + "Saturated value: 0.0061\n", + "Final response: 412.2316\n", + "Raw spend: 3286.6165332064634\n", + "After adstock: 3286.949866539797\n", + "After hill transform: 0.006136632175028567\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,645.60\n", + "Adstocked value: 7,645.78\n", + "Saturated value: 0.3473\n", + "Final response: 9718.9652\n", + "Raw spend: 7645.603067054695\n", + "After adstock: 7645.77953764293\n", + "After hill transform: 0.34732433164451204\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,013.59\n", + "Adstocked value: 15,014.81\n", + "Saturated value: 0.0007\n", + "Final response: 396.9724\n", + "Raw spend: 15013.585703374789\n", + "After adstock: 15014.807925597011\n", + "After hill transform: 0.0007349477279071132\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.78\n", + "Adstocked value: 52,111.12\n", + "Saturated value: 0.3406\n", + "Final response: 48679.7846\n", + "Raw spend: 52110.78279258929\n", + "After adstock: 52111.11612592263\n", + "After hill transform: 0.3406382167121763\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.62\n", + "Adstocked value: 3,286.95\n", + "Saturated value: 0.0061\n", + "Final response: 412.2316\n", + "Raw spend: 3286.616533191562\n", + "After adstock: 3286.9498665248957\n", + "After hill transform: 0.006136632174955778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,645.60\n", + "Adstocked value: 7,645.78\n", + "Saturated value: 0.3473\n", + "Final response: 9718.9652\n", + "Raw spend: 7645.603067069596\n", + "After adstock: 7645.7795376578315\n", + "After hill transform: 0.34732433164573817\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.61\n", + "Adstocked value: 12,185.83\n", + "Saturated value: 0.0004\n", + "Final response: 212.4327\n", + "Raw spend: 12184.605193272906\n", + "After adstock: 12185.827415495129\n", + "After hill transform: 0.0003932942271869243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 50,851.73\n", + "Adstocked value: 50,852.06\n", + "Saturated value: 0.3374\n", + "Final response: 48220.4391\n", + "Raw spend: 50851.725831549564\n", + "After adstock: 50852.0591648829\n", + "After hill transform: 0.33742393333878573\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,272.39\n", + "Adstocked value: 2,272.73\n", + "Saturated value: 0.0023\n", + "Final response: 156.6550\n", + "Raw spend: 2272.3938709215663\n", + "After adstock: 2272.7272042549\n", + "After hill transform: 0.0023320248112627903\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.863248397434\n", + "After adstock: 12748.03971898567\n", + "After hill transform: 0.6874038368912276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,730.69\n", + "Adstocked value: 14,731.91\n", + "Saturated value: 0.0007\n", + "Final response: 374.9935\n", + "Raw spend: 14730.6876523646\n", + "After adstock: 14731.909874586823\n", + "After hill transform: 0.0006942564429246749\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 51,984.88\n", + "Adstocked value: 51,985.21\n", + "Saturated value: 0.3403\n", + "Final response: 48634.2580\n", + "Raw spend: 51984.87709648532\n", + "After adstock: 51985.21042981865\n", + "After hill transform: 0.34031964292902867\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,185.19\n", + "Adstocked value: 3,185.53\n", + "Saturated value: 0.0057\n", + "Final response: 379.7683\n", + "Raw spend: 3185.1942669645628\n", + "After adstock: 3185.5276002978962\n", + "After hill transform: 0.005653372534307594\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,155.83\n", + "Adstocked value: 8,156.01\n", + "Saturated value: 0.3890\n", + "Final response: 10885.0620\n", + "Raw spend: 8155.829085188969\n", + "After adstock: 8156.005555777204\n", + "After hill transform: 0.3889968522512647\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,985.30\n", + "Adstocked value: 14,986.52\n", + "Saturated value: 0.0007\n", + "Final response: 394.7369\n", + "Raw spend: 14985.295898273771\n", + "After adstock: 14986.518120495994\n", + "After hill transform: 0.0007308090380343331\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,098.19\n", + "Adstocked value: 52,098.53\n", + "Saturated value: 0.3406\n", + "Final response: 48675.2360\n", + "Raw spend: 52098.1922229789\n", + "After adstock: 52098.525556312234\n", + "After hill transform: 0.3406063875090427\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,276.47\n", + "Adstocked value: 3,276.81\n", + "Saturated value: 0.0061\n", + "Final response: 408.9117\n", + "Raw spend: 3276.474306568862\n", + "After adstock: 3276.8076399021957\n", + "After hill transform: 0.006087212258055955\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,696.63\n", + "Adstocked value: 7,696.80\n", + "Saturated value: 0.3515\n", + "Final response: 9836.3863\n", + "Raw spend: 7696.625668868122\n", + "After adstock: 7696.8021394563575\n", + "After hill transform: 0.3515205823521209\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,010.76\n", + "Adstocked value: 15,011.98\n", + "Saturated value: 0.0007\n", + "Final response: 396.7485\n", + "Raw spend: 15010.756722864688\n", + "After adstock: 15011.97894508691\n", + "After hill transform: 0.0007345331590130565\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.52\n", + "Adstocked value: 52,109.86\n", + "Saturated value: 0.3406\n", + "Final response: 48679.3298\n", + "Raw spend: 52109.52373562825\n", + "After adstock: 52109.85706896159\n", + "After hill transform: 0.34063503407325\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.60\n", + "Adstocked value: 3,285.94\n", + "Saturated value: 0.0061\n", + "Final response: 411.8988\n", + "Raw spend: 3285.602310529292\n", + "After adstock: 3285.9356438626255\n", + "After hill transform: 0.006131679181922831\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,650.71\n", + "Adstocked value: 7,650.88\n", + "Saturated value: 0.3477\n", + "Final response: 9730.7130\n", + "Raw spend: 7650.705327236038\n", + "After adstock: 7650.881797824273\n", + "After hill transform: 0.3477441592227574\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,013.30\n", + "Adstocked value: 15,014.53\n", + "Saturated value: 0.0007\n", + "Final response: 396.9500\n", + "Raw spend: 15013.30280532378\n", + "After adstock: 15014.525027546002\n", + "After hill transform: 0.0007349062640143476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.66\n", + "Adstocked value: 52,110.99\n", + "Saturated value: 0.3406\n", + "Final response: 48679.7391\n", + "Raw spend: 52110.656886893186\n", + "After adstock: 52110.99022022652\n", + "After hill transform: 0.3406378984510971\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.52\n", + "Adstocked value: 3,286.85\n", + "Saturated value: 0.0061\n", + "Final response: 412.1983\n", + "Raw spend: 3286.515110925335\n", + "After adstock: 3286.8484442586687\n", + "After hill transform: 0.0061361367655776485\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,646.11\n", + "Adstocked value: 7,646.29\n", + "Saturated value: 0.3474\n", + "Final response: 9720.1400\n", + "Raw spend: 7646.113293072829\n", + "After adstock: 7646.289763661064\n", + "After hill transform: 0.34736631633578074\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,013.30\n", + "Adstocked value: 15,014.53\n", + "Saturated value: 0.0007\n", + "Final response: 396.9500\n", + "Raw spend: 15013.30280533868\n", + "After adstock: 15014.525027560903\n", + "After hill transform: 0.0007349062640165317\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.66\n", + "Adstocked value: 52,110.99\n", + "Saturated value: 0.3406\n", + "Final response: 48679.7391\n", + "Raw spend: 52110.656886893186\n", + "After adstock: 52110.99022022652\n", + "After hill transform: 0.3406378984510971\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.52\n", + "Adstocked value: 3,286.85\n", + "Saturated value: 0.0061\n", + "Final response: 412.1983\n", + "Raw spend: 3286.515110925335\n", + "After adstock: 3286.8484442586687\n", + "After hill transform: 0.0061361367655776485\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,646.11\n", + "Adstocked value: 7,646.29\n", + "Saturated value: 0.3474\n", + "Final response: 9720.1400\n", + "Raw spend: 7646.113293072829\n", + "After adstock: 7646.289763661064\n", + "After hill transform: 0.34736631633578074\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,013.30\n", + "Adstocked value: 15,014.53\n", + "Saturated value: 0.0007\n", + "Final response: 396.9500\n", + "Raw spend: 15013.30280532378\n", + "After adstock: 15014.525027546002\n", + "After hill transform: 0.0007349062640143476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.66\n", + "Adstocked value: 52,110.99\n", + "Saturated value: 0.3406\n", + "Final response: 48679.7391\n", + "Raw spend: 52110.65688690809\n", + "After adstock: 52110.99022024142\n", + "After hill transform: 0.3406378984511348\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.52\n", + "Adstocked value: 3,286.85\n", + "Saturated value: 0.0061\n", + "Final response: 412.1983\n", + "Raw spend: 3286.515110925335\n", + "After adstock: 3286.8484442586687\n", + "After hill transform: 0.0061361367655776485\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,646.11\n", + "Adstocked value: 7,646.29\n", + "Saturated value: 0.3474\n", + "Final response: 9720.1400\n", + "Raw spend: 7646.113293072829\n", + "After adstock: 7646.289763661064\n", + "After hill transform: 0.34736631633578074\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,013.30\n", + "Adstocked value: 15,014.53\n", + "Saturated value: 0.0007\n", + "Final response: 396.9500\n", + "Raw spend: 15013.30280532378\n", + "After adstock: 15014.525027546002\n", + "After hill transform: 0.0007349062640143476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.66\n", + "Adstocked value: 52,110.99\n", + "Saturated value: 0.3406\n", + "Final response: 48679.7391\n", + "Raw spend: 52110.656886893186\n", + "After adstock: 52110.99022022652\n", + "After hill transform: 0.3406378984510971\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.52\n", + "Adstocked value: 3,286.85\n", + "Saturated value: 0.0061\n", + "Final response: 412.1983\n", + "Raw spend: 3286.5151109402364\n", + "After adstock: 3286.84844427357\n", + "After hill transform: 0.006136136765650433\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,646.11\n", + "Adstocked value: 7,646.29\n", + "Saturated value: 0.3474\n", + "Final response: 9720.1400\n", + "Raw spend: 7646.113293072829\n", + "After adstock: 7646.289763661064\n", + "After hill transform: 0.34736631633578074\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,013.30\n", + "Adstocked value: 15,014.53\n", + "Saturated value: 0.0007\n", + "Final response: 396.9500\n", + "Raw spend: 15013.30280532378\n", + "After adstock: 15014.525027546002\n", + "After hill transform: 0.0007349062640143476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.66\n", + "Adstocked value: 52,110.99\n", + "Saturated value: 0.3406\n", + "Final response: 48679.7391\n", + "Raw spend: 52110.656886893186\n", + "After adstock: 52110.99022022652\n", + "After hill transform: 0.3406378984510971\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.52\n", + "Adstocked value: 3,286.85\n", + "Saturated value: 0.0061\n", + "Final response: 412.1983\n", + "Raw spend: 3286.515110925335\n", + "After adstock: 3286.8484442586687\n", + "After hill transform: 0.0061361367655776485\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,646.11\n", + "Adstocked value: 7,646.29\n", + "Saturated value: 0.3474\n", + "Final response: 9720.1400\n", + "Raw spend: 7646.11329308773\n", + "After adstock: 7646.289763675965\n", + "After hill transform: 0.347366316337007\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,160.78\n", + "Adstocked value: 12,162.00\n", + "Saturated value: 0.0004\n", + "Final response: 211.1910\n", + "Raw spend: 12160.778703115968\n", + "After adstock: 12162.00092533819\n", + "After hill transform: 0.00039099524461117403\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 50,864.68\n", + "Adstocked value: 50,865.01\n", + "Saturated value: 0.3375\n", + "Final response: 48225.2122\n", + "Raw spend: 50864.68060874154\n", + "After adstock: 50865.013942074875\n", + "After hill transform: 0.33745733278184176\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,283.27\n", + "Adstocked value: 2,283.60\n", + "Saturated value: 0.0024\n", + "Final response: 158.6308\n", + "Raw spend: 2283.265588703407\n", + "After adstock: 2283.5989220367405\n", + "After hill transform: 0.002361437138629525\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.863243669844\n", + "After adstock: 12748.03971425808\n", + "After hill transform: 0.687403836670065\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,728.05\n", + "Adstocked value: 14,729.27\n", + "Saturated value: 0.0007\n", + "Final response: 374.7925\n", + "Raw spend: 14728.050395102999\n", + "After adstock: 14729.272617325221\n", + "After hill transform: 0.0006938843381957172\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 51,986.06\n", + "Adstocked value: 51,986.39\n", + "Saturated value: 0.3403\n", + "Final response: 48634.6859\n", + "Raw spend: 51986.05925907802\n", + "After adstock: 51986.39259241136\n", + "After hill transform: 0.34032263701951687\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,186.19\n", + "Adstocked value: 3,186.52\n", + "Saturated value: 0.0057\n", + "Final response: 380.0792\n", + "Raw spend: 3186.1901587031425\n", + "After adstock: 3186.523492036476\n", + "After hill transform: 0.005658000209908386\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,156.29\n", + "Adstocked value: 8,156.46\n", + "Saturated value: 0.3890\n", + "Final response: 10886.1012\n", + "Raw spend: 8156.28828813253\n", + "After adstock: 8156.4647587207655\n", + "After hill transform: 0.38903399137953915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,984.78\n", + "Adstocked value: 14,986.00\n", + "Saturated value: 0.0007\n", + "Final response: 394.6961\n", + "Raw spend: 14984.777564301701\n", + "After adstock: 14985.999786523924\n", + "After hill transform: 0.0007307333527801397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,098.20\n", + "Adstocked value: 52,098.53\n", + "Saturated value: 0.3406\n", + "Final response: 48675.2378\n", + "Raw spend: 52098.19712411167\n", + "After adstock: 52098.530457445006\n", + "After hill transform: 0.34060639990041774\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,276.48\n", + "Adstocked value: 3,276.82\n", + "Saturated value: 0.0061\n", + "Final response: 408.9145\n", + "Raw spend: 3276.4826157031157\n", + "After adstock: 3276.815949036449\n", + "After hill transform: 0.006087252645872326\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,697.13\n", + "Adstocked value: 7,697.31\n", + "Saturated value: 0.3516\n", + "Final response: 9837.5482\n", + "Raw spend: 7697.1307925788\n", + "After adstock: 7697.307263167035\n", + "After hill transform: 0.351562101802486\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,010.45\n", + "Adstocked value: 15,011.67\n", + "Saturated value: 0.0007\n", + "Final response: 396.7242\n", + "Raw spend: 15010.450281221572\n", + "After adstock: 15011.672503443795\n", + "After hill transform: 0.0007344882613032792\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.41\n", + "Adstocked value: 52,109.74\n", + "Saturated value: 0.3406\n", + "Final response: 48679.2890\n", + "Raw spend: 52109.410910615035\n", + "After adstock: 52109.74424394837\n", + "After hill transform: 0.34063474887160056\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.51\n", + "Adstocked value: 3,285.85\n", + "Saturated value: 0.0061\n", + "Final response: 411.8692\n", + "Raw spend: 3285.5118614031135\n", + "After adstock: 3285.845194736447\n", + "After hill transform: 0.00613123758913903\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,651.22\n", + "Adstocked value: 7,651.39\n", + "Saturated value: 0.3478\n", + "Final response: 9731.8865\n", + "Raw spend: 7651.215043023426\n", + "After adstock: 7651.391513611661\n", + "After hill transform: 0.3477860976255708\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,013.02\n", + "Adstocked value: 15,014.24\n", + "Saturated value: 0.0007\n", + "Final response: 396.9274\n", + "Raw spend: 15013.01755291356\n", + "After adstock: 15014.239775135782\n", + "After hill transform: 0.0007348644566229644\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.53\n", + "Adstocked value: 52,110.87\n", + "Saturated value: 0.3406\n", + "Final response: 48679.6941\n", + "Raw spend: 52110.53228926537\n", + "After adstock: 52110.86562259871\n", + "After hill transform: 0.34063758349590284\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.41\n", + "Adstocked value: 3,286.75\n", + "Saturated value: 0.0061\n", + "Final response: 412.1654\n", + "Raw spend: 3286.414785973113\n", + "After adstock: 3286.7481193064464\n", + "After hill transform: 0.006135646740229669\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,646.62\n", + "Adstocked value: 7,646.80\n", + "Saturated value: 0.3474\n", + "Final response: 9721.3147\n", + "Raw spend: 7646.623468067889\n", + "After adstock: 7646.799938656124\n", + "After hill transform: 0.3474082964006041\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,013.02\n", + "Adstocked value: 15,014.24\n", + "Saturated value: 0.0007\n", + "Final response: 396.9274\n", + "Raw spend: 15013.01755292846\n", + "After adstock: 15014.239775150683\n", + "After hill transform: 0.0007348644566251483\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.53\n", + "Adstocked value: 52,110.87\n", + "Saturated value: 0.3406\n", + "Final response: 48679.6941\n", + "Raw spend: 52110.53228926537\n", + "After adstock: 52110.86562259871\n", + "After hill transform: 0.34063758349590284\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.41\n", + "Adstocked value: 3,286.75\n", + "Saturated value: 0.0061\n", + "Final response: 412.1654\n", + "Raw spend: 3286.414785973113\n", + "After adstock: 3286.7481193064464\n", + "After hill transform: 0.006135646740229669\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,646.62\n", + "Adstocked value: 7,646.80\n", + "Saturated value: 0.3474\n", + "Final response: 9721.3147\n", + "Raw spend: 7646.623468067889\n", + "After adstock: 7646.799938656124\n", + "After hill transform: 0.3474082964006041\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,013.02\n", + "Adstocked value: 15,014.24\n", + "Saturated value: 0.0007\n", + "Final response: 396.9274\n", + "Raw spend: 15013.01755291356\n", + "After adstock: 15014.239775135782\n", + "After hill transform: 0.0007348644566229644\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.53\n", + "Adstocked value: 52,110.87\n", + "Saturated value: 0.3406\n", + "Final response: 48679.6941\n", + "Raw spend: 52110.53228928027\n", + "After adstock: 52110.86562261361\n", + "After hill transform: 0.3406375834959405\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.41\n", + "Adstocked value: 3,286.75\n", + "Saturated value: 0.0061\n", + "Final response: 412.1654\n", + "Raw spend: 3286.414785973113\n", + "After adstock: 3286.7481193064464\n", + "After hill transform: 0.006135646740229669\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,646.62\n", + "Adstocked value: 7,646.80\n", + "Saturated value: 0.3474\n", + "Final response: 9721.3147\n", + "Raw spend: 7646.623468067889\n", + "After adstock: 7646.799938656124\n", + "After hill transform: 0.3474082964006041\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,013.02\n", + "Adstocked value: 15,014.24\n", + "Saturated value: 0.0007\n", + "Final response: 396.9274\n", + "Raw spend: 15013.01755291356\n", + "After adstock: 15014.239775135782\n", + "After hill transform: 0.0007348644566229644\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.53\n", + "Adstocked value: 52,110.87\n", + "Saturated value: 0.3406\n", + "Final response: 48679.6941\n", + "Raw spend: 52110.53228926537\n", + "After adstock: 52110.86562259871\n", + "After hill transform: 0.34063758349590284\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.41\n", + "Adstocked value: 3,286.75\n", + "Saturated value: 0.0061\n", + "Final response: 412.1654\n", + "Raw spend: 3286.414785988014\n", + "After adstock: 3286.7481193213475\n", + "After hill transform: 0.00613564674030245\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,646.62\n", + "Adstocked value: 7,646.80\n", + "Saturated value: 0.3474\n", + "Final response: 9721.3147\n", + "Raw spend: 7646.623468067889\n", + "After adstock: 7646.799938656124\n", + "After hill transform: 0.3474082964006041\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,013.02\n", + "Adstocked value: 15,014.24\n", + "Saturated value: 0.0007\n", + "Final response: 396.9274\n", + "Raw spend: 15013.01755291356\n", + "After adstock: 15014.239775135782\n", + "After hill transform: 0.0007348644566229644\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.53\n", + "Adstocked value: 52,110.87\n", + "Saturated value: 0.3406\n", + "Final response: 48679.6941\n", + "Raw spend: 52110.53228926537\n", + "After adstock: 52110.86562259871\n", + "After hill transform: 0.34063758349590284\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.41\n", + "Adstocked value: 3,286.75\n", + "Saturated value: 0.0061\n", + "Final response: 412.1654\n", + "Raw spend: 3286.414785973113\n", + "After adstock: 3286.7481193064464\n", + "After hill transform: 0.006135646740229669\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,646.62\n", + "Adstocked value: 7,646.80\n", + "Saturated value: 0.3474\n", + "Final response: 9721.3147\n", + "Raw spend: 7646.62346808279\n", + "After adstock: 7646.799938671025\n", + "After hill transform: 0.34740829640183024\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,468.75\n", + "Adstocked value: 13,469.97\n", + "Saturated value: 0.0005\n", + "Final response: 286.7800\n", + "Raw spend: 13468.74554315555\n", + "After adstock: 13469.967765377773\n", + "After hill transform: 0.0005309395336243009\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 51,296.35\n", + "Adstocked value: 51,296.68\n", + "Saturated value: 0.3386\n", + "Final response: 48383.6958\n", + "Raw spend: 51296.350497114174\n", + "After adstock: 51296.68383044751\n", + "After hill transform: 0.33856632635331774\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,630.58\n", + "Adstocked value: 2,630.92\n", + "Saturated value: 0.0034\n", + "Final response: 230.0344\n", + "Raw spend: 2630.581921937633\n", + "After adstock: 2630.9152552709666\n", + "After hill transform: 0.0034243771451246655\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 10,660.91\n", + "Adstocked value: 10,661.09\n", + "Saturated value: 0.5724\n", + "Final response: 16018.4116\n", + "Raw spend: 10660.910182023401\n", + "After adstock: 10661.086652611637\n", + "After hill transform: 0.5724461377917076\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,858.59\n", + "Adstocked value: 14,859.81\n", + "Saturated value: 0.0007\n", + "Final response: 384.8274\n", + "Raw spend: 14858.590351937759\n", + "After adstock: 14859.812574159982\n", + "After hill transform: 0.000712462699557523\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,029.11\n", + "Adstocked value: 52,029.45\n", + "Saturated value: 0.3404\n", + "Final response: 48650.2640\n", + "Raw spend: 52029.11411005025\n", + "After adstock: 52029.447443383586\n", + "After hill transform: 0.34043164534534415\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,220.83\n", + "Adstocked value: 3,221.16\n", + "Saturated value: 0.0058\n", + "Final response: 390.9896\n", + "Raw spend: 3220.831499569565\n", + "After adstock: 3221.1648329028985\n", + "After hill transform: 0.005820416264692927\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,948.05\n", + "Adstocked value: 7,948.23\n", + "Saturated value: 0.3721\n", + "Final response: 10412.6919\n", + "Raw spend: 7948.052139463441\n", + "After adstock: 7948.228610051676\n", + "After hill transform: 0.37211587736454965\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,997.57\n", + "Adstocked value: 14,998.80\n", + "Saturated value: 0.0007\n", + "Final response: 395.7062\n", + "Raw spend: 14997.574832815979\n", + "After adstock: 14998.797055038202\n", + "After hill transform: 0.0007326034892144829\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,102.39\n", + "Adstocked value: 52,102.72\n", + "Saturated value: 0.3406\n", + "Final response: 48676.7528\n", + "Raw spend: 52102.39047134386\n", + "After adstock: 52102.723804677196\n", + "After hill transform: 0.3406170014569387\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,279.86\n", + "Adstocked value: 3,280.19\n", + "Saturated value: 0.0061\n", + "Final response: 410.0170\n", + "Raw spend: 3279.856457332758\n", + "After adstock: 3280.1897906660915\n", + "After hill transform: 0.006103665266362117\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,676.77\n", + "Adstocked value: 7,676.94\n", + "Saturated value: 0.3499\n", + "Final response: 9790.6983\n", + "Raw spend: 7676.766335207444\n", + "After adstock: 7676.942805795679\n", + "After hill transform: 0.34988783897954\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.47\n", + "Adstocked value: 15,012.70\n", + "Saturated value: 0.0007\n", + "Final response: 396.8052\n", + "Raw spend: 15011.473280903801\n", + "After adstock: 15012.695503126024\n", + "After hill transform: 0.0007346381512668682\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.72\n", + "Adstocked value: 52,110.05\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4000\n", + "Raw spend: 52109.71810747322\n", + "After adstock: 52110.05144080656\n", + "After hill transform: 0.34063552540966874\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.76\n", + "Adstocked value: 3,286.09\n", + "Saturated value: 0.0061\n", + "Final response: 411.9502\n", + "Raw spend: 3285.7589531090775\n", + "After adstock: 3286.092286442411\n", + "After hill transform: 0.0061324439919086616\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,649.64\n", + "Adstocked value: 7,649.81\n", + "Saturated value: 0.3477\n", + "Final response: 9728.2550\n", + "Raw spend: 7649.637754781845\n", + "After adstock: 7649.81422537008\n", + "After hill transform: 0.3476563200796676\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,012.86\n", + "Adstocked value: 15,014.09\n", + "Saturated value: 0.0007\n", + "Final response: 396.9152\n", + "Raw spend: 15012.863125712583\n", + "After adstock: 15014.085347934806\n", + "After hill transform: 0.0007348418240005041\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.45\n", + "Adstocked value: 52,110.78\n", + "Saturated value: 0.3406\n", + "Final response: 48679.6647\n", + "Raw spend: 52110.450871086156\n", + "After adstock: 52110.78420441949\n", + "After hill transform: 0.340637377688456\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.35\n", + "Adstocked value: 3,286.68\n", + "Saturated value: 0.0061\n", + "Final response: 412.1438\n", + "Raw spend: 3286.3492026867093\n", + "After adstock: 3286.682536020043\n", + "After hill transform: 0.006135326419371626\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,646.92\n", + "Adstocked value: 7,647.10\n", + "Saturated value: 0.3474\n", + "Final response: 9722.0088\n", + "Raw spend: 7646.924896739284\n", + "After adstock: 7647.101367327519\n", + "After hill transform: 0.3474330994437975\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,012.86\n", + "Adstocked value: 15,014.09\n", + "Saturated value: 0.0007\n", + "Final response: 396.9152\n", + "Raw spend: 15012.863125727485\n", + "After adstock: 15014.085347949707\n", + "After hill transform: 0.0007348418240026879\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.45\n", + "Adstocked value: 52,110.78\n", + "Saturated value: 0.3406\n", + "Final response: 48679.6647\n", + "Raw spend: 52110.450871086156\n", + "After adstock: 52110.78420441949\n", + "After hill transform: 0.340637377688456\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.35\n", + "Adstocked value: 3,286.68\n", + "Saturated value: 0.0061\n", + "Final response: 412.1438\n", + "Raw spend: 3286.3492026867093\n", + "After adstock: 3286.682536020043\n", + "After hill transform: 0.006135326419371626\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,646.92\n", + "Adstocked value: 7,647.10\n", + "Saturated value: 0.3474\n", + "Final response: 9722.0088\n", + "Raw spend: 7646.924896739284\n", + "After adstock: 7647.101367327519\n", + "After hill transform: 0.3474330994437975\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,012.86\n", + "Adstocked value: 15,014.09\n", + "Saturated value: 0.0007\n", + "Final response: 396.9152\n", + "Raw spend: 15012.863125712583\n", + "After adstock: 15014.085347934806\n", + "After hill transform: 0.0007348418240005041\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.45\n", + "Adstocked value: 52,110.78\n", + "Saturated value: 0.3406\n", + "Final response: 48679.6647\n", + "Raw spend: 52110.45087110106\n", + "After adstock: 52110.78420443439\n", + "After hill transform: 0.3406373776884936\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.35\n", + "Adstocked value: 3,286.68\n", + "Saturated value: 0.0061\n", + "Final response: 412.1438\n", + "Raw spend: 3286.3492026867093\n", + "After adstock: 3286.682536020043\n", + "After hill transform: 0.006135326419371626\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,646.92\n", + "Adstocked value: 7,647.10\n", + "Saturated value: 0.3474\n", + "Final response: 9722.0088\n", + "Raw spend: 7646.924896739284\n", + "After adstock: 7647.101367327519\n", + "After hill transform: 0.3474330994437975\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,012.86\n", + "Adstocked value: 15,014.09\n", + "Saturated value: 0.0007\n", + "Final response: 396.9152\n", + "Raw spend: 15012.863125712583\n", + "After adstock: 15014.085347934806\n", + "After hill transform: 0.0007348418240005041\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.45\n", + "Adstocked value: 52,110.78\n", + "Saturated value: 0.3406\n", + "Final response: 48679.6647\n", + "Raw spend: 52110.450871086156\n", + "After adstock: 52110.78420441949\n", + "After hill transform: 0.340637377688456\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.35\n", + "Adstocked value: 3,286.68\n", + "Saturated value: 0.0061\n", + "Final response: 412.1438\n", + "Raw spend: 3286.3492027016105\n", + "After adstock: 3286.682536034944\n", + "After hill transform: 0.006135326419444404\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,646.92\n", + "Adstocked value: 7,647.10\n", + "Saturated value: 0.3474\n", + "Final response: 9722.0088\n", + "Raw spend: 7646.924896739284\n", + "After adstock: 7647.101367327519\n", + "After hill transform: 0.3474330994437975\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,012.86\n", + "Adstocked value: 15,014.09\n", + "Saturated value: 0.0007\n", + "Final response: 396.9152\n", + "Raw spend: 15012.863125712583\n", + "After adstock: 15014.085347934806\n", + "After hill transform: 0.0007348418240005041\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.45\n", + "Adstocked value: 52,110.78\n", + "Saturated value: 0.3406\n", + "Final response: 48679.6647\n", + "Raw spend: 52110.450871086156\n", + "After adstock: 52110.78420441949\n", + "After hill transform: 0.340637377688456\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.35\n", + "Adstocked value: 3,286.68\n", + "Saturated value: 0.0061\n", + "Final response: 412.1438\n", + "Raw spend: 3286.3492026867093\n", + "After adstock: 3286.682536020043\n", + "After hill transform: 0.006135326419371626\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,646.92\n", + "Adstocked value: 7,647.10\n", + "Saturated value: 0.3474\n", + "Final response: 9722.0088\n", + "Raw spend: 7646.924896754185\n", + "After adstock: 7647.10136734242\n", + "After hill transform: 0.34743309944502365\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,381.19\n", + "Adstocked value: 12,382.41\n", + "Saturated value: 0.0004\n", + "Final response: 222.8640\n", + "Raw spend: 12381.187521905742\n", + "After adstock: 12382.409744127965\n", + "After hill transform: 0.00041260652974332086\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 50,742.63\n", + "Adstocked value: 50,742.97\n", + "Saturated value: 0.3371\n", + "Final response: 48180.2064\n", + "Raw spend: 50742.63380157736\n", + "After adstock: 50742.967134910694\n", + "After hill transform: 0.33714240355402697\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,184.90\n", + "Adstocked value: 2,185.24\n", + "Saturated value: 0.0021\n", + "Final response: 141.3064\n", + "Raw spend: 2184.903572294156\n", + "After adstock: 2185.2369056274897\n", + "After hill transform: 0.0021035396650602176\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.863248397434\n", + "After adstock: 12748.03971898567\n", + "After hill transform: 0.6874038368912276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,749.70\n", + "Adstocked value: 14,750.92\n", + "Saturated value: 0.0007\n", + "Final response: 376.4443\n", + "Raw spend: 14749.6955653319\n", + "After adstock: 14750.917787554123\n", + "After hill transform: 0.0006969422987503852\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 51,973.67\n", + "Adstocked value: 51,974.00\n", + "Saturated value: 0.3403\n", + "Final response: 48630.2010\n", + "Raw spend: 51973.66916413527\n", + "After adstock: 51974.00249746861\n", + "After hill transform: 0.3402912535905034\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,176.20\n", + "Adstocked value: 3,176.54\n", + "Saturated value: 0.0056\n", + "Final response: 376.9693\n", + "Raw spend: 3176.204639647454\n", + "After adstock: 3176.5379729807873\n", + "After hill transform: 0.00561170470430895\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,157.02\n", + "Adstocked value: 8,157.20\n", + "Saturated value: 0.3891\n", + "Final response: 10887.7543\n", + "Raw spend: 8157.018731905099\n", + "After adstock: 8157.195202493334\n", + "After hill transform: 0.3890930660990778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,986.55\n", + "Adstocked value: 14,987.77\n", + "Saturated value: 0.0007\n", + "Final response: 394.8356\n", + "Raw spend: 14986.546369674516\n", + "After adstock: 14987.768591896738\n", + "After hill transform: 0.0007309916488188977\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,096.77\n", + "Adstocked value: 52,097.11\n", + "Saturated value: 0.3406\n", + "Final response: 48674.7231\n", + "Raw spend: 52096.77270039107\n", + "After adstock: 52097.106033724405\n", + "After hill transform: 0.3406027985362317\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,275.33\n", + "Adstocked value: 3,275.67\n", + "Saturated value: 0.0061\n", + "Final response: 408.5398\n", + "Raw spend: 3275.3347463827836\n", + "After adstock: 3275.668079716117\n", + "After hill transform: 0.006081674804336352\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,697.93\n", + "Adstocked value: 7,698.11\n", + "Saturated value: 0.3516\n", + "Final response: 9839.3962\n", + "Raw spend: 7697.934280255866\n", + "After adstock: 7698.110750844101\n", + "After hill transform: 0.351628144767071\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,010.23\n", + "Adstocked value: 15,011.45\n", + "Saturated value: 0.0007\n", + "Final response: 396.7069\n", + "Raw spend: 15010.231450108777\n", + "After adstock: 15011.453672331\n", + "After hill transform: 0.0007344562007998474\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.08\n", + "Adstocked value: 52,109.42\n", + "Saturated value: 0.3406\n", + "Final response: 48679.1706\n", + "Raw spend: 52109.08305401665\n", + "After adstock: 52109.416387349986\n", + "After hill transform: 0.34063392010534155\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.25\n", + "Adstocked value: 3,285.58\n", + "Saturated value: 0.0061\n", + "Final response: 411.7826\n", + "Raw spend: 3285.247757056317\n", + "After adstock: 3285.5810903896504\n", + "After hill transform: 0.006129948284203629\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,652.03\n", + "Adstocked value: 7,652.20\n", + "Saturated value: 0.3479\n", + "Final response: 9733.7532\n", + "Raw spend: 7652.025835090943\n", + "After adstock: 7652.202305679178\n", + "After hill transform: 0.34785280709374383\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,012.60\n", + "Adstocked value: 15,013.82\n", + "Saturated value: 0.0007\n", + "Final response: 396.8944\n", + "Raw spend: 15012.599958152203\n", + "After adstock: 15013.822180374425\n", + "After hill transform: 0.0007348032556201583\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.31\n", + "Adstocked value: 52,110.65\n", + "Saturated value: 0.3406\n", + "Final response: 48679.6153\n", + "Raw spend: 52110.31408937921\n", + "After adstock: 52110.64742271254\n", + "After hill transform: 0.3406370319334651\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.24\n", + "Adstocked value: 3,286.57\n", + "Saturated value: 0.0061\n", + "Final response: 412.1077\n", + "Raw spend: 3286.23905812367\n", + "After adstock: 3286.5723914570035\n", + "After hill transform: 0.00613478847603952\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,647.43\n", + "Adstocked value: 7,647.61\n", + "Saturated value: 0.3475\n", + "Final response: 9723.1833\n", + "Raw spend: 7647.43499057445\n", + "After adstock: 7647.611461162685\n", + "After hill transform: 0.3474750721484509\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,012.60\n", + "Adstocked value: 15,013.82\n", + "Saturated value: 0.0007\n", + "Final response: 396.8944\n", + "Raw spend: 15012.599958167104\n", + "After adstock: 15013.822180389327\n", + "After hill transform: 0.000734803255622342\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.31\n", + "Adstocked value: 52,110.65\n", + "Saturated value: 0.3406\n", + "Final response: 48679.6153\n", + "Raw spend: 52110.31408937921\n", + "After adstock: 52110.64742271254\n", + "After hill transform: 0.3406370319334651\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.24\n", + "Adstocked value: 3,286.57\n", + "Saturated value: 0.0061\n", + "Final response: 412.1077\n", + "Raw spend: 3286.23905812367\n", + "After adstock: 3286.5723914570035\n", + "After hill transform: 0.00613478847603952\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,647.43\n", + "Adstocked value: 7,647.61\n", + "Saturated value: 0.3475\n", + "Final response: 9723.1833\n", + "Raw spend: 7647.43499057445\n", + "After adstock: 7647.611461162685\n", + "After hill transform: 0.3474750721484509\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,012.60\n", + "Adstocked value: 15,013.82\n", + "Saturated value: 0.0007\n", + "Final response: 396.8944\n", + "Raw spend: 15012.599958152203\n", + "After adstock: 15013.822180374425\n", + "After hill transform: 0.0007348032556201583\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.31\n", + "Adstocked value: 52,110.65\n", + "Saturated value: 0.3406\n", + "Final response: 48679.6153\n", + "Raw spend: 52110.31408939411\n", + "After adstock: 52110.647422727445\n", + "After hill transform: 0.3406370319335028\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.24\n", + "Adstocked value: 3,286.57\n", + "Saturated value: 0.0061\n", + "Final response: 412.1077\n", + "Raw spend: 3286.23905812367\n", + "After adstock: 3286.5723914570035\n", + "After hill transform: 0.00613478847603952\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,647.43\n", + "Adstocked value: 7,647.61\n", + "Saturated value: 0.3475\n", + "Final response: 9723.1833\n", + "Raw spend: 7647.43499057445\n", + "After adstock: 7647.611461162685\n", + "After hill transform: 0.3474750721484509\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,012.60\n", + "Adstocked value: 15,013.82\n", + "Saturated value: 0.0007\n", + "Final response: 396.8944\n", + "Raw spend: 15012.599958152203\n", + "After adstock: 15013.822180374425\n", + "After hill transform: 0.0007348032556201583\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.31\n", + "Adstocked value: 52,110.65\n", + "Saturated value: 0.3406\n", + "Final response: 48679.6153\n", + "Raw spend: 52110.31408937921\n", + "After adstock: 52110.64742271254\n", + "After hill transform: 0.3406370319334651\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.24\n", + "Adstocked value: 3,286.57\n", + "Saturated value: 0.0061\n", + "Final response: 412.1077\n", + "Raw spend: 3286.239058138571\n", + "After adstock: 3286.5723914719047\n", + "After hill transform: 0.006134788476112295\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,647.43\n", + "Adstocked value: 7,647.61\n", + "Saturated value: 0.3475\n", + "Final response: 9723.1833\n", + "Raw spend: 7647.43499057445\n", + "After adstock: 7647.611461162685\n", + "After hill transform: 0.3474750721484509\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,012.60\n", + "Adstocked value: 15,013.82\n", + "Saturated value: 0.0007\n", + "Final response: 396.8944\n", + "Raw spend: 15012.599958152203\n", + "After adstock: 15013.822180374425\n", + "After hill transform: 0.0007348032556201583\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.31\n", + "Adstocked value: 52,110.65\n", + "Saturated value: 0.3406\n", + "Final response: 48679.6153\n", + "Raw spend: 52110.31408937921\n", + "After adstock: 52110.64742271254\n", + "After hill transform: 0.3406370319334651\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.24\n", + "Adstocked value: 3,286.57\n", + "Saturated value: 0.0061\n", + "Final response: 412.1077\n", + "Raw spend: 3286.23905812367\n", + "After adstock: 3286.5723914570035\n", + "After hill transform: 0.00613478847603952\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,647.43\n", + "Adstocked value: 7,647.61\n", + "Saturated value: 0.3475\n", + "Final response: 9723.1833\n", + "Raw spend: 7647.434990589351\n", + "After adstock: 7647.6114611775865\n", + "After hill transform: 0.3474750721496771\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,338.97\n", + "Adstocked value: 12,340.20\n", + "Saturated value: 0.0004\n", + "Final response: 220.5959\n", + "Raw spend: 12338.973594557301\n", + "After adstock: 12340.195816779524\n", + "After hill transform: 0.00040840738106700115\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 50,765.87\n", + "Adstocked value: 50,766.21\n", + "Saturated value: 0.3372\n", + "Final response: 48188.7826\n", + "Raw spend: 50765.872449215254\n", + "After adstock: 50766.20578254859\n", + "After hill transform: 0.3372024156963007\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,203.88\n", + "Adstocked value: 2,204.21\n", + "Saturated value: 0.0022\n", + "Final response: 144.5525\n", + "Raw spend: 2203.8788508025436\n", + "After adstock: 2204.212184135877\n", + "After hill transform: 0.002151862874771494\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.863248397434\n", + "After adstock: 12748.03971898567\n", + "After hill transform: 0.6874038368912276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,745.24\n", + "Adstocked value: 14,746.46\n", + "Saturated value: 0.0007\n", + "Final response: 376.1037\n", + "Raw spend: 14745.237321792712\n", + "After adstock: 14746.459544014935\n", + "After hill transform: 0.0006963117206045923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 51,975.87\n", + "Adstocked value: 51,976.20\n", + "Saturated value: 0.3403\n", + "Final response: 48630.9976\n", + "Raw spend: 51975.869925362815\n", + "After adstock: 51976.20325869615\n", + "After hill transform: 0.3402968284416831\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,178.00\n", + "Adstocked value: 3,178.34\n", + "Saturated value: 0.0056\n", + "Final response: 377.5282\n", + "Raw spend: 3178.0030373915574\n", + "After adstock: 3178.336370724891\n", + "After hill transform: 0.005620025358967353\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,157.48\n", + "Adstocked value: 8,157.65\n", + "Saturated value: 0.3891\n", + "Final response: 10888.7932\n", + "Raw spend: 8157.477816356749\n", + "After adstock: 8157.654286944984\n", + "After hill transform: 0.38913019356355144\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,985.86\n", + "Adstocked value: 14,987.09\n", + "Saturated value: 0.0007\n", + "Final response: 394.7817\n", + "Raw spend: 14985.863694516254\n", + "After adstock: 14987.085916738477\n", + "After hill transform: 0.0007308919515760875\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,096.87\n", + "Adstocked value: 52,097.20\n", + "Saturated value: 0.3406\n", + "Final response: 48674.7581\n", + "Raw spend: 52096.86967297757\n", + "After adstock: 52097.203006310905\n", + "After hill transform: 0.34060304371413236\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,275.42\n", + "Adstocked value: 3,275.75\n", + "Saturated value: 0.0061\n", + "Final response: 408.5661\n", + "Raw spend: 3275.415456050459\n", + "After adstock: 3275.7487893837924\n", + "After hill transform: 0.0060820668946062395\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,698.44\n", + "Adstocked value: 7,698.62\n", + "Saturated value: 0.3517\n", + "Final response: 9840.5577\n", + "Raw spend: 7698.4392731526805\n", + "After adstock: 7698.615743740916\n", + "After hill transform: 0.35166965222139024\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,009.93\n", + "Adstocked value: 15,011.15\n", + "Saturated value: 0.0007\n", + "Final response: 396.6828\n", + "Raw spend: 15009.926331788607\n", + "After adstock: 15011.14855401083\n", + "After hill transform: 0.000734411500086461\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.97\n", + "Adstocked value: 52,109.30\n", + "Saturated value: 0.3406\n", + "Final response: 48679.1296\n", + "Raw spend: 52108.969647739046\n", + "After adstock: 52109.30298107238\n", + "After hill transform: 0.34063363343238623\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.16\n", + "Adstocked value: 3,285.49\n", + "Saturated value: 0.0061\n", + "Final response: 411.7527\n", + "Raw spend: 3285.156697916349\n", + "After adstock: 3285.4900312496825\n", + "After hill transform: 0.006129503790025589\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,652.54\n", + "Adstocked value: 7,652.71\n", + "Saturated value: 0.3479\n", + "Final response: 9734.9264\n", + "Raw spend: 7652.5354188322735\n", + "After adstock: 7652.711889420509\n", + "After hill transform: 0.34789473350853595\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,012.33\n", + "Adstocked value: 15,013.55\n", + "Saturated value: 0.0007\n", + "Final response: 396.8732\n", + "Raw spend: 15012.332595515843\n", + "After adstock: 15013.554817738066\n", + "After hill transform: 0.0007347640738118726\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.18\n", + "Adstocked value: 52,110.51\n", + "Saturated value: 0.3406\n", + "Final response: 48679.5667\n", + "Raw spend: 52110.17964521519\n", + "After adstock: 52110.512978548526\n", + "After hill transform: 0.34063669208656533\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.13\n", + "Adstocked value: 3,286.46\n", + "Saturated value: 0.0061\n", + "Final response: 412.0722\n", + "Raw spend: 3286.130822102938\n", + "After adstock: 3286.4641554362715\n", + "After hill transform: 0.006134259882084778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,647.95\n", + "Adstocked value: 7,648.12\n", + "Saturated value: 0.3475\n", + "Final response: 9724.3577\n", + "Raw spend: 7647.945033400232\n", + "After adstock: 7648.121503988467\n", + "After hill transform: 0.3475170402265136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,012.33\n", + "Adstocked value: 15,013.55\n", + "Saturated value: 0.0007\n", + "Final response: 396.8732\n", + "Raw spend: 15012.332595530745\n", + "After adstock: 15013.554817752967\n", + "After hill transform: 0.0007347640738140563\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.18\n", + "Adstocked value: 52,110.51\n", + "Saturated value: 0.3406\n", + "Final response: 48679.5667\n", + "Raw spend: 52110.17964521519\n", + "After adstock: 52110.512978548526\n", + "After hill transform: 0.34063669208656533\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.13\n", + "Adstocked value: 3,286.46\n", + "Saturated value: 0.0061\n", + "Final response: 412.0722\n", + "Raw spend: 3286.130822102938\n", + "After adstock: 3286.4641554362715\n", + "After hill transform: 0.006134259882084778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,647.95\n", + "Adstocked value: 7,648.12\n", + "Saturated value: 0.3475\n", + "Final response: 9724.3577\n", + "Raw spend: 7647.945033400232\n", + "After adstock: 7648.121503988467\n", + "After hill transform: 0.3475170402265136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,012.33\n", + "Adstocked value: 15,013.55\n", + "Saturated value: 0.0007\n", + "Final response: 396.8732\n", + "Raw spend: 15012.332595515843\n", + "After adstock: 15013.554817738066\n", + "After hill transform: 0.0007347640738118726\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.18\n", + "Adstocked value: 52,110.51\n", + "Saturated value: 0.3406\n", + "Final response: 48679.5667\n", + "Raw spend: 52110.17964523009\n", + "After adstock: 52110.51297856343\n", + "After hill transform: 0.340636692086603\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.13\n", + "Adstocked value: 3,286.46\n", + "Saturated value: 0.0061\n", + "Final response: 412.0722\n", + "Raw spend: 3286.130822102938\n", + "After adstock: 3286.4641554362715\n", + "After hill transform: 0.006134259882084778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,647.95\n", + "Adstocked value: 7,648.12\n", + "Saturated value: 0.3475\n", + "Final response: 9724.3577\n", + "Raw spend: 7647.945033400232\n", + "After adstock: 7648.121503988467\n", + "After hill transform: 0.3475170402265136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,012.33\n", + "Adstocked value: 15,013.55\n", + "Saturated value: 0.0007\n", + "Final response: 396.8732\n", + "Raw spend: 15012.332595515843\n", + "After adstock: 15013.554817738066\n", + "After hill transform: 0.0007347640738118726\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.18\n", + "Adstocked value: 52,110.51\n", + "Saturated value: 0.3406\n", + "Final response: 48679.5667\n", + "Raw spend: 52110.17964521519\n", + "After adstock: 52110.512978548526\n", + "After hill transform: 0.34063669208656533\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.13\n", + "Adstocked value: 3,286.46\n", + "Saturated value: 0.0061\n", + "Final response: 412.0722\n", + "Raw spend: 3286.130822117839\n", + "After adstock: 3286.4641554511727\n", + "After hill transform: 0.00613425988215755\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,647.95\n", + "Adstocked value: 7,648.12\n", + "Saturated value: 0.3475\n", + "Final response: 9724.3577\n", + "Raw spend: 7647.945033400232\n", + "After adstock: 7648.121503988467\n", + "After hill transform: 0.3475170402265136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,012.33\n", + "Adstocked value: 15,013.55\n", + "Saturated value: 0.0007\n", + "Final response: 396.8732\n", + "Raw spend: 15012.332595515843\n", + "After adstock: 15013.554817738066\n", + "After hill transform: 0.0007347640738118726\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.18\n", + "Adstocked value: 52,110.51\n", + "Saturated value: 0.3406\n", + "Final response: 48679.5667\n", + "Raw spend: 52110.17964521519\n", + "After adstock: 52110.512978548526\n", + "After hill transform: 0.34063669208656533\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.13\n", + "Adstocked value: 3,286.46\n", + "Saturated value: 0.0061\n", + "Final response: 412.0722\n", + "Raw spend: 3286.130822102938\n", + "After adstock: 3286.4641554362715\n", + "After hill transform: 0.006134259882084778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,647.95\n", + "Adstocked value: 7,648.12\n", + "Saturated value: 0.3475\n", + "Final response: 9724.3577\n", + "Raw spend: 7647.945033415133\n", + "After adstock: 7648.1215040033685\n", + "After hill transform: 0.3475170402277396\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,315.44\n", + "Adstocked value: 12,316.66\n", + "Saturated value: 0.0004\n", + "Final response: 219.3380\n", + "Raw spend: 12315.43660775231\n", + "After adstock: 12316.658829974533\n", + "After hill transform: 0.0004060784872372644\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 50,778.66\n", + "Adstocked value: 50,778.99\n", + "Saturated value: 0.3372\n", + "Final response: 48193.5008\n", + "Raw spend: 50778.6610248834\n", + "After adstock: 50778.99435821673\n", + "After hill transform: 0.33723543179634974\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,214.63\n", + "Adstocked value: 2,214.96\n", + "Saturated value: 0.0022\n", + "Final response: 146.4115\n", + "Raw spend: 2214.6271872297734\n", + "After adstock: 2214.960520563107\n", + "After hill transform: 0.0021795361010632664\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.863248397434\n", + "After adstock: 12748.03971898567\n", + "After hill transform: 0.6874038368912276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,742.64\n", + "Adstocked value: 14,743.87\n", + "Saturated value: 0.0007\n", + "Final response: 375.9056\n", + "Raw spend: 14742.64299673949\n", + "After adstock: 14743.865218961713\n", + "After hill transform: 0.0006959449516209723\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 51,977.03\n", + "Adstocked value: 51,977.36\n", + "Saturated value: 0.3403\n", + "Final response: 48631.4168\n", + "Raw spend: 51977.02778318201\n", + "After adstock: 51977.36111651535\n", + "After hill transform: 0.3402997613884582\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,178.98\n", + "Adstocked value: 3,179.31\n", + "Saturated value: 0.0056\n", + "Final response: 377.8322\n", + "Raw spend: 3178.9804586156215\n", + "After adstock: 3179.313791948955\n", + "After hill transform: 0.005624550764757643\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,157.94\n", + "Adstocked value: 8,158.11\n", + "Saturated value: 0.3892\n", + "Final response: 10889.8320\n", + "Raw spend: 8157.936854899953\n", + "After adstock: 8158.113325488188\n", + "After hill transform: 0.38916731651183906\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,985.36\n", + "Adstocked value: 14,986.59\n", + "Saturated value: 0.0007\n", + "Final response: 394.7423\n", + "Raw spend: 14985.363635638209\n", + "After adstock: 14986.585857860431\n", + "After hill transform: 0.0007308189291848982\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,096.86\n", + "Adstocked value: 52,097.20\n", + "Saturated value: 0.3406\n", + "Final response: 48674.7562\n", + "Raw spend: 52096.86445901187\n", + "After adstock: 52097.19779234521\n", + "After hill transform: 0.3406030305315589\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,275.42\n", + "Adstocked value: 3,275.75\n", + "Saturated value: 0.0061\n", + "Final response: 408.5662\n", + "Raw spend: 3275.4157857542064\n", + "After adstock: 3275.74911908754\n", + "After hill transform: 0.006082068496349802\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,698.94\n", + "Adstocked value: 7,699.12\n", + "Saturated value: 0.3517\n", + "Final response: 9841.7190\n", + "Raw spend: 7698.944215550204\n", + "After adstock: 7699.120686138439\n", + "After hill transform: 0.3517111550440506\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,009.64\n", + "Adstocked value: 15,010.86\n", + "Saturated value: 0.0007\n", + "Final response: 396.6598\n", + "Raw spend: 15009.63569952808\n", + "After adstock: 15010.857921750303\n", + "After hill transform: 0.000734368923305775\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.85\n", + "Adstocked value: 52,109.18\n", + "Saturated value: 0.3406\n", + "Final response: 48679.0857\n", + "Raw spend: 52108.84812659486\n", + "After adstock: 52109.18145992819\n", + "After hill transform: 0.3406333262457813\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.06\n", + "Adstocked value: 3,285.39\n", + "Saturated value: 0.0061\n", + "Final response: 411.7208\n", + "Raw spend: 3285.0593184680647\n", + "After adstock: 3285.392651801398\n", + "After hill transform: 0.006129028465841047\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,653.04\n", + "Adstocked value: 7,653.22\n", + "Saturated value: 0.3479\n", + "Final response: 9736.0995\n", + "Raw spend: 7653.044951615229\n", + "After adstock: 7653.2214222034645\n", + "After hill transform: 0.3479366552960517\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,012.06\n", + "Adstocked value: 15,013.29\n", + "Saturated value: 0.0007\n", + "Final response: 396.8519\n", + "Raw spend: 15012.062905917068\n", + "After adstock: 15013.28512813929\n", + "After hill transform: 0.0007347245523971104\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.05\n", + "Adstocked value: 52,110.38\n", + "Saturated value: 0.3406\n", + "Final response: 48679.5186\n", + "Raw spend: 52110.046493353155\n", + "After adstock: 52110.37982668649\n", + "After hill transform: 0.34063635550563365\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.02\n", + "Adstocked value: 3,286.36\n", + "Saturated value: 0.0061\n", + "Final response: 412.0370\n", + "Raw spend: 3286.023671739451\n", + "After adstock: 3286.3570050727844\n", + "After hill transform: 0.006133736617611282\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.46\n", + "Adstocked value: 7,648.63\n", + "Saturated value: 0.3476\n", + "Final response: 9725.5319\n", + "Raw spend: 7648.455025221732\n", + "After adstock: 7648.631495809967\n", + "After hill transform: 0.3475590036779151\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,012.06\n", + "Adstocked value: 15,013.29\n", + "Saturated value: 0.0007\n", + "Final response: 396.8519\n", + "Raw spend: 15012.062905931969\n", + "After adstock: 15013.285128154192\n", + "After hill transform: 0.000734724552399294\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.05\n", + "Adstocked value: 52,110.38\n", + "Saturated value: 0.3406\n", + "Final response: 48679.5186\n", + "Raw spend: 52110.046493353155\n", + "After adstock: 52110.37982668649\n", + "After hill transform: 0.34063635550563365\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.02\n", + "Adstocked value: 3,286.36\n", + "Saturated value: 0.0061\n", + "Final response: 412.0370\n", + "Raw spend: 3286.023671739451\n", + "After adstock: 3286.3570050727844\n", + "After hill transform: 0.006133736617611282\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.46\n", + "Adstocked value: 7,648.63\n", + "Saturated value: 0.3476\n", + "Final response: 9725.5319\n", + "Raw spend: 7648.455025221732\n", + "After adstock: 7648.631495809967\n", + "After hill transform: 0.3475590036779151\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,012.06\n", + "Adstocked value: 15,013.29\n", + "Saturated value: 0.0007\n", + "Final response: 396.8519\n", + "Raw spend: 15012.062905917068\n", + "After adstock: 15013.28512813929\n", + "After hill transform: 0.0007347245523971104\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.05\n", + "Adstocked value: 52,110.38\n", + "Saturated value: 0.3406\n", + "Final response: 48679.5186\n", + "Raw spend: 52110.046493368056\n", + "After adstock: 52110.37982670139\n", + "After hill transform: 0.3406363555056713\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.02\n", + "Adstocked value: 3,286.36\n", + "Saturated value: 0.0061\n", + "Final response: 412.0370\n", + "Raw spend: 3286.023671739451\n", + "After adstock: 3286.3570050727844\n", + "After hill transform: 0.006133736617611282\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.46\n", + "Adstocked value: 7,648.63\n", + "Saturated value: 0.3476\n", + "Final response: 9725.5319\n", + "Raw spend: 7648.455025221732\n", + "After adstock: 7648.631495809967\n", + "After hill transform: 0.3475590036779151\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,012.06\n", + "Adstocked value: 15,013.29\n", + "Saturated value: 0.0007\n", + "Final response: 396.8519\n", + "Raw spend: 15012.062905917068\n", + "After adstock: 15013.28512813929\n", + "After hill transform: 0.0007347245523971104\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.05\n", + "Adstocked value: 52,110.38\n", + "Saturated value: 0.3406\n", + "Final response: 48679.5186\n", + "Raw spend: 52110.046493353155\n", + "After adstock: 52110.37982668649\n", + "After hill transform: 0.34063635550563365\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.02\n", + "Adstocked value: 3,286.36\n", + "Saturated value: 0.0061\n", + "Final response: 412.0370\n", + "Raw spend: 3286.023671754352\n", + "After adstock: 3286.3570050876856\n", + "After hill transform: 0.0061337366176840505\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.46\n", + "Adstocked value: 7,648.63\n", + "Saturated value: 0.3476\n", + "Final response: 9725.5319\n", + "Raw spend: 7648.455025221732\n", + "After adstock: 7648.631495809967\n", + "After hill transform: 0.3475590036779151\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,012.06\n", + "Adstocked value: 15,013.29\n", + "Saturated value: 0.0007\n", + "Final response: 396.8519\n", + "Raw spend: 15012.062905917068\n", + "After adstock: 15013.28512813929\n", + "After hill transform: 0.0007347245523971104\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.05\n", + "Adstocked value: 52,110.38\n", + "Saturated value: 0.3406\n", + "Final response: 48679.5186\n", + "Raw spend: 52110.046493353155\n", + "After adstock: 52110.37982668649\n", + "After hill transform: 0.34063635550563365\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.02\n", + "Adstocked value: 3,286.36\n", + "Saturated value: 0.0061\n", + "Final response: 412.0370\n", + "Raw spend: 3286.023671739451\n", + "After adstock: 3286.3570050727844\n", + "After hill transform: 0.006133736617611282\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.46\n", + "Adstocked value: 7,648.63\n", + "Saturated value: 0.3476\n", + "Final response: 9725.5319\n", + "Raw spend: 7648.455025236633\n", + "After adstock: 7648.631495824869\n", + "After hill transform: 0.34755900367914117\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,533.47\n", + "Adstocked value: 13,534.69\n", + "Saturated value: 0.0005\n", + "Final response: 290.9267\n", + "Raw spend: 13533.466095695409\n", + "After adstock: 13534.688317917631\n", + "After hill transform: 0.0005386166679195949\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 51,226.19\n", + "Adstocked value: 51,226.52\n", + "Saturated value: 0.3384\n", + "Final response: 48358.0111\n", + "Raw spend: 51226.19098564747\n", + "After adstock: 51226.5243189808\n", + "After hill transform: 0.3383865969396938\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,574.30\n", + "Adstocked value: 2,574.63\n", + "Saturated value: 0.0032\n", + "Final response: 217.3457\n", + "Raw spend: 2574.2992377909814\n", + "After adstock: 2574.632571124315\n", + "After hill transform: 0.003235489281647312\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 10,722.63\n", + "Adstocked value: 10,722.81\n", + "Saturated value: 0.5764\n", + "Final response: 16128.0086\n", + "Raw spend: 10722.631825096914\n", + "After adstock: 10722.80829568515\n", + "After hill transform: 0.5763627807022753\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,864.20\n", + "Adstocked value: 14,865.43\n", + "Saturated value: 0.0007\n", + "Final response: 385.2628\n", + "Raw spend: 14864.203224894902\n", + "After adstock: 14865.425447117124\n", + "After hill transform: 0.0007132688549927538\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,021.66\n", + "Adstocked value: 52,021.99\n", + "Saturated value: 0.3404\n", + "Final response: 48647.5680\n", + "Raw spend: 52021.66094258259\n", + "After adstock: 52021.994275915924\n", + "After hill transform: 0.3404127803090819\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,214.85\n", + "Adstocked value: 3,215.18\n", + "Saturated value: 0.0058\n", + "Final response: 389.0926\n", + "Raw spend: 3214.851228344604\n", + "After adstock: 3215.1845616779374\n", + "After hill transform: 0.005792176654798612\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,955.87\n", + "Adstocked value: 7,956.05\n", + "Saturated value: 0.3728\n", + "Final response: 10430.5432\n", + "Raw spend: 7955.872705209251\n", + "After adstock: 7956.049175797486\n", + "After hill transform: 0.37275382203591656\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,997.28\n", + "Adstocked value: 14,998.50\n", + "Saturated value: 0.0007\n", + "Final response: 395.6827\n", + "Raw spend: 14997.276937814851\n", + "After adstock: 14998.499160037074\n", + "After hill transform: 0.0007325599199936318\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,101.21\n", + "Adstocked value: 52,101.54\n", + "Saturated value: 0.3406\n", + "Final response: 48676.3256\n", + "Raw spend: 52101.2079382761\n", + "After adstock: 52101.541271609436\n", + "After hill transform: 0.3406140118651046\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,278.91\n", + "Adstocked value: 3,279.24\n", + "Saturated value: 0.0061\n", + "Final response: 409.7063\n", + "Raw spend: 3278.906427399966\n", + "After adstock: 3279.2397607332996\n", + "After hill transform: 0.006099040951535849\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,679.20\n", + "Adstocked value: 7,679.37\n", + "Saturated value: 0.3501\n", + "Final response: 9796.2908\n", + "Raw spend: 7679.196793220484\n", + "After adstock: 7679.3732638087195\n", + "After hill transform: 0.3500876986566027\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,010.58\n", + "Adstocked value: 15,011.81\n", + "Saturated value: 0.0007\n", + "Final response: 396.7348\n", + "Raw spend: 15010.584309106845\n", + "After adstock: 15011.806531329068\n", + "After hill transform: 0.0007345078979172536\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.16\n", + "Adstocked value: 52,109.50\n", + "Saturated value: 0.3406\n", + "Final response: 48679.1993\n", + "Raw spend: 52109.162637845446\n", + "After adstock: 52109.49597117878\n", + "After hill transform: 0.3406341212802459\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.31\n", + "Adstocked value: 3,285.65\n", + "Saturated value: 0.0061\n", + "Final response: 411.8036\n", + "Raw spend: 3285.3119473055026\n", + "After adstock: 3285.645280638836\n", + "After hill transform: 0.00613026163298805\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,651.53\n", + "Adstocked value: 7,651.71\n", + "Saturated value: 0.3478\n", + "Final response: 9732.6098\n", + "Raw spend: 7651.5292020216075\n", + "After adstock: 7651.705672609843\n", + "After hill transform: 0.3478119457882919\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8402\n", + "Raw spend: 15011.915046236045\n", + "After adstock: 15013.137268458267\n", + "After hill transform: 0.0007347028850361167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.96\n", + "Adstocked value: 52,110.29\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4867\n", + "Raw spend: 52109.958107802384\n", + "After adstock: 52110.29144113572\n", + "After hill transform: 0.3406361320844814\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.95\n", + "Adstocked value: 3,286.29\n", + "Saturated value: 0.0061\n", + "Final response: 412.0137\n", + "Raw spend: 3285.952499296056\n", + "After adstock: 3286.2858326293895\n", + "After hill transform: 0.006133389064947582\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.76\n", + "Adstocked value: 7,648.94\n", + "Saturated value: 0.3476\n", + "Final response: 9726.2397\n", + "Raw spend: 7648.76244290172\n", + "After adstock: 7648.938913489955\n", + "After hill transform: 0.3475842985950165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,012.05\n", + "Adstocked value: 15,013.27\n", + "Saturated value: 0.0007\n", + "Final response: 396.8507\n", + "Raw spend: 15012.048119948966\n", + "After adstock: 15013.270342171189\n", + "After hill transform: 0.0007347223856418805\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.04\n", + "Adstocked value: 52,110.37\n", + "Saturated value: 0.3406\n", + "Final response: 48679.5154\n", + "Raw spend: 52110.03765479808\n", + "After adstock: 52110.37098813141\n", + "After hill transform: 0.34063633316353226\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.02\n", + "Adstocked value: 3,286.35\n", + "Saturated value: 0.0061\n", + "Final response: 412.0347\n", + "Raw spend: 3286.0165544951114\n", + "After adstock: 3286.349887828445\n", + "After hill transform: 0.006133701861802877\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.49\n", + "Adstocked value: 7,648.66\n", + "Saturated value: 0.3476\n", + "Final response: 9725.6027\n", + "Raw spend: 7648.485766989731\n", + "After adstock: 7648.662237577966\n", + "After hill transform: 0.34756153317666577\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,012.05\n", + "Adstocked value: 15,013.27\n", + "Saturated value: 0.0007\n", + "Final response: 396.8507\n", + "Raw spend: 15012.048119963867\n", + "After adstock: 15013.27034218609\n", + "After hill transform: 0.0007347223856440639\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.04\n", + "Adstocked value: 52,110.37\n", + "Saturated value: 0.3406\n", + "Final response: 48679.5154\n", + "Raw spend: 52110.03765479808\n", + "After adstock: 52110.37098813141\n", + "After hill transform: 0.34063633316353226\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.02\n", + "Adstocked value: 3,286.35\n", + "Saturated value: 0.0061\n", + "Final response: 412.0347\n", + "Raw spend: 3286.0165544951114\n", + "After adstock: 3286.349887828445\n", + "After hill transform: 0.006133701861802877\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.49\n", + "Adstocked value: 7,648.66\n", + "Saturated value: 0.3476\n", + "Final response: 9725.6027\n", + "Raw spend: 7648.485766989731\n", + "After adstock: 7648.662237577966\n", + "After hill transform: 0.34756153317666577\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,012.05\n", + "Adstocked value: 15,013.27\n", + "Saturated value: 0.0007\n", + "Final response: 396.8507\n", + "Raw spend: 15012.048119948966\n", + "After adstock: 15013.270342171189\n", + "After hill transform: 0.0007347223856418805\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.04\n", + "Adstocked value: 52,110.37\n", + "Saturated value: 0.3406\n", + "Final response: 48679.5154\n", + "Raw spend: 52110.03765481298\n", + "After adstock: 52110.370988146315\n", + "After hill transform: 0.34063633316357\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.02\n", + "Adstocked value: 3,286.35\n", + "Saturated value: 0.0061\n", + "Final response: 412.0347\n", + "Raw spend: 3286.0165544951114\n", + "After adstock: 3286.349887828445\n", + "After hill transform: 0.006133701861802877\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.49\n", + "Adstocked value: 7,648.66\n", + "Saturated value: 0.3476\n", + "Final response: 9725.6027\n", + "Raw spend: 7648.485766989731\n", + "After adstock: 7648.662237577966\n", + "After hill transform: 0.34756153317666577\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,012.05\n", + "Adstocked value: 15,013.27\n", + "Saturated value: 0.0007\n", + "Final response: 396.8507\n", + "Raw spend: 15012.048119948966\n", + "After adstock: 15013.270342171189\n", + "After hill transform: 0.0007347223856418805\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.04\n", + "Adstocked value: 52,110.37\n", + "Saturated value: 0.3406\n", + "Final response: 48679.5154\n", + "Raw spend: 52110.03765479808\n", + "After adstock: 52110.37098813141\n", + "After hill transform: 0.34063633316353226\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.02\n", + "Adstocked value: 3,286.35\n", + "Saturated value: 0.0061\n", + "Final response: 412.0347\n", + "Raw spend: 3286.0165545100126\n", + "After adstock: 3286.349887843346\n", + "After hill transform: 0.006133701861875645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.49\n", + "Adstocked value: 7,648.66\n", + "Saturated value: 0.3476\n", + "Final response: 9725.6027\n", + "Raw spend: 7648.485766989731\n", + "After adstock: 7648.662237577966\n", + "After hill transform: 0.34756153317666577\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,012.05\n", + "Adstocked value: 15,013.27\n", + "Saturated value: 0.0007\n", + "Final response: 396.8507\n", + "Raw spend: 15012.048119948966\n", + "After adstock: 15013.270342171189\n", + "After hill transform: 0.0007347223856418805\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.04\n", + "Adstocked value: 52,110.37\n", + "Saturated value: 0.3406\n", + "Final response: 48679.5154\n", + "Raw spend: 52110.03765479808\n", + "After adstock: 52110.37098813141\n", + "After hill transform: 0.34063633316353226\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.02\n", + "Adstocked value: 3,286.35\n", + "Saturated value: 0.0061\n", + "Final response: 412.0347\n", + "Raw spend: 3286.0165544951114\n", + "After adstock: 3286.349887828445\n", + "After hill transform: 0.006133701861802877\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.49\n", + "Adstocked value: 7,648.66\n", + "Saturated value: 0.3476\n", + "Final response: 9725.6027\n", + "Raw spend: 7648.485767004632\n", + "After adstock: 7648.662237592867\n", + "After hill transform: 0.34756153317789185\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,235.17\n", + "Adstocked value: 12,236.40\n", + "Saturated value: 0.0004\n", + "Final response: 215.0844\n", + "Raw spend: 12235.174954912849\n", + "After adstock: 12236.397177135072\n", + "After hill transform: 0.0003982034117065736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 50,822.39\n", + "Adstocked value: 50,822.72\n", + "Saturated value: 0.3373\n", + "Final response: 48209.6258\n", + "Raw spend: 50822.38669002053\n", + "After adstock: 50822.72002335387\n", + "After hill transform: 0.3373482669761341\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,251.16\n", + "Adstocked value: 2,251.50\n", + "Saturated value: 0.0023\n", + "Final response: 152.8406\n", + "Raw spend: 2251.1632510586023\n", + "After adstock: 2251.496584391936\n", + "After hill transform: 0.002275241658252333\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.863248238782\n", + "After adstock: 12748.039718827018\n", + "After hill transform: 0.6874038368838057\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,734.36\n", + "Adstocked value: 14,735.58\n", + "Saturated value: 0.0007\n", + "Final response: 375.2736\n", + "Raw spend: 14734.360803445354\n", + "After adstock: 14735.583025667576\n", + "After hill transform: 0.0006947749286570631\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 51,981.27\n", + "Adstocked value: 51,981.61\n", + "Saturated value: 0.3403\n", + "Final response: 48632.9533\n", + "Raw spend: 51981.27255832032\n", + "After adstock: 51981.60589165366\n", + "After hill transform: 0.34031051329041506\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,182.53\n", + "Adstocked value: 3,182.86\n", + "Saturated value: 0.0056\n", + "Final response: 378.9378\n", + "Raw spend: 3182.5312241514607\n", + "After adstock: 3182.864557484794\n", + "After hill transform: 0.005641009384948447\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,158.42\n", + "Adstocked value: 8,158.60\n", + "Saturated value: 0.3892\n", + "Final response: 10890.9332\n", + "Raw spend: 8158.423515114636\n", + "After adstock: 8158.599985702871\n", + "After hill transform: 0.38920667237708595\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,984.28\n", + "Adstocked value: 14,985.50\n", + "Saturated value: 0.0007\n", + "Final response: 394.6568\n", + "Raw spend: 14984.279388298604\n", + "After adstock: 14985.501610520827\n", + "After hill transform: 0.0007306606158345616\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,097.16\n", + "Adstocked value: 52,097.49\n", + "Saturated value: 0.3406\n", + "Final response: 48674.8634\n", + "Raw spend: 52097.161145150305\n", + "After adstock: 52097.49447848364\n", + "After hill transform: 0.3406037806473357\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,275.67\n", + "Adstocked value: 3,276.00\n", + "Saturated value: 0.0061\n", + "Final response: 408.6485\n", + "Raw spend: 3275.6680214607463\n", + "After adstock: 3276.00135479408\n", + "After hill transform: 0.006083293965734152\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,699.48\n", + "Adstocked value: 7,699.66\n", + "Saturated value: 0.3518\n", + "Final response: 9842.9502\n", + "Raw spend: 7699.479541802221\n", + "After adstock: 7699.656012390456\n", + "After hill transform: 0.3517551546865882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,009.27\n", + "Adstocked value: 15,010.49\n", + "Saturated value: 0.0007\n", + "Final response: 396.6309\n", + "Raw spend: 15009.27124678393\n", + "After adstock: 15010.493469006153\n", + "After hill transform: 0.0007343155343599048\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.75\n", + "Adstocked value: 52,109.08\n", + "Saturated value: 0.3406\n", + "Final response: 48679.0503\n", + "Raw spend: 52108.7500038333\n", + "After adstock: 52109.08333716664\n", + "After hill transform: 0.3406330782062337\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,284.98\n", + "Adstocked value: 3,285.32\n", + "Saturated value: 0.0061\n", + "Final response: 411.6953\n", + "Raw spend: 3284.981701191675\n", + "After adstock: 3285.3150345250083\n", + "After hill transform: 0.006128649620028031\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,653.59\n", + "Adstocked value: 7,653.76\n", + "Saturated value: 0.3480\n", + "Final response: 9737.3431\n", + "Raw spend: 7653.58514447098\n", + "After adstock: 7653.761615059215\n", + "After hill transform: 0.3479810991644067\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.77\n", + "Adstocked value: 15,012.99\n", + "Saturated value: 0.0007\n", + "Final response: 396.8287\n", + "Raw spend: 15011.770432632462\n", + "After adstock: 15012.992654854685\n", + "After hill transform: 0.000734681693766611\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.91\n", + "Adstocked value: 52,110.24\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4689\n", + "Raw spend: 52109.9088897016\n", + "After adstock: 52110.24222303493\n", + "After hill transform: 0.34063600767074526\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.91\n", + "Adstocked value: 3,286.25\n", + "Saturated value: 0.0061\n", + "Final response: 412.0008\n", + "Raw spend: 3285.913069164768\n", + "After adstock: 3286.2464024981014\n", + "After hill transform: 0.006133196523038472\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,649.00\n", + "Adstocked value: 7,649.17\n", + "Saturated value: 0.3476\n", + "Final response: 9726.7768\n", + "Raw spend: 7648.995704737856\n", + "After adstock: 7649.172175326091\n", + "After hill transform: 0.3476034917224234\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,012.02\n", + "Adstocked value: 15,013.24\n", + "Saturated value: 0.0007\n", + "Final response: 396.8485\n", + "Raw spend: 15012.020351217316\n", + "After adstock: 15013.242573439538\n", + "After hill transform: 0.0007347183163868787\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.02\n", + "Adstocked value: 52,110.36\n", + "Saturated value: 0.3406\n", + "Final response: 48679.5108\n", + "Raw spend: 52110.02477828843\n", + "After adstock: 52110.35811162177\n", + "After hill transform: 0.34063630061428307\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.01\n", + "Adstocked value: 3,286.34\n", + "Saturated value: 0.0061\n", + "Final response: 412.0313\n", + "Raw spend: 3286.0062059620773\n", + "After adstock: 3286.3395392954108\n", + "After hill transform: 0.006133651326780503\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.54\n", + "Adstocked value: 7,648.71\n", + "Saturated value: 0.3476\n", + "Final response: 9725.7201\n", + "Raw spend: 7648.536760764544\n", + "After adstock: 7648.713231352779\n", + "After hill transform: 0.3475657290506196\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,012.02\n", + "Adstocked value: 15,013.24\n", + "Saturated value: 0.0007\n", + "Final response: 396.8485\n", + "Raw spend: 15012.020351232217\n", + "After adstock: 15013.24257345444\n", + "After hill transform: 0.0007347183163890624\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.02\n", + "Adstocked value: 52,110.36\n", + "Saturated value: 0.3406\n", + "Final response: 48679.5108\n", + "Raw spend: 52110.02477828843\n", + "After adstock: 52110.35811162177\n", + "After hill transform: 0.34063630061428307\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.01\n", + "Adstocked value: 3,286.34\n", + "Saturated value: 0.0061\n", + "Final response: 412.0313\n", + "Raw spend: 3286.0062059620773\n", + "After adstock: 3286.3395392954108\n", + "After hill transform: 0.006133651326780503\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.54\n", + "Adstocked value: 7,648.71\n", + "Saturated value: 0.3476\n", + "Final response: 9725.7201\n", + "Raw spend: 7648.536760764544\n", + "After adstock: 7648.713231352779\n", + "After hill transform: 0.3475657290506196\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,012.02\n", + "Adstocked value: 15,013.24\n", + "Saturated value: 0.0007\n", + "Final response: 396.8485\n", + "Raw spend: 15012.020351217316\n", + "After adstock: 15013.242573439538\n", + "After hill transform: 0.0007347183163868787\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.02\n", + "Adstocked value: 52,110.36\n", + "Saturated value: 0.3406\n", + "Final response: 48679.5108\n", + "Raw spend: 52110.024778303334\n", + "After adstock: 52110.35811163667\n", + "After hill transform: 0.3406363006143207\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.01\n", + "Adstocked value: 3,286.34\n", + "Saturated value: 0.0061\n", + "Final response: 412.0313\n", + "Raw spend: 3286.0062059620773\n", + "After adstock: 3286.3395392954108\n", + "After hill transform: 0.006133651326780503\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.54\n", + "Adstocked value: 7,648.71\n", + "Saturated value: 0.3476\n", + "Final response: 9725.7201\n", + "Raw spend: 7648.536760764544\n", + "After adstock: 7648.713231352779\n", + "After hill transform: 0.3475657290506196\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,012.02\n", + "Adstocked value: 15,013.24\n", + "Saturated value: 0.0007\n", + "Final response: 396.8485\n", + "Raw spend: 15012.020351217316\n", + "After adstock: 15013.242573439538\n", + "After hill transform: 0.0007347183163868787\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.02\n", + "Adstocked value: 52,110.36\n", + "Saturated value: 0.3406\n", + "Final response: 48679.5108\n", + "Raw spend: 52110.02477828843\n", + "After adstock: 52110.35811162177\n", + "After hill transform: 0.34063630061428307\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.01\n", + "Adstocked value: 3,286.34\n", + "Saturated value: 0.0061\n", + "Final response: 412.0313\n", + "Raw spend: 3286.0062059769784\n", + "After adstock: 3286.339539310312\n", + "After hill transform: 0.0061336513268532705\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.54\n", + "Adstocked value: 7,648.71\n", + "Saturated value: 0.3476\n", + "Final response: 9725.7201\n", + "Raw spend: 7648.536760764544\n", + "After adstock: 7648.713231352779\n", + "After hill transform: 0.3475657290506196\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,012.02\n", + "Adstocked value: 15,013.24\n", + "Saturated value: 0.0007\n", + "Final response: 396.8485\n", + "Raw spend: 15012.020351217316\n", + "After adstock: 15013.242573439538\n", + "After hill transform: 0.0007347183163868787\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.02\n", + "Adstocked value: 52,110.36\n", + "Saturated value: 0.3406\n", + "Final response: 48679.5108\n", + "Raw spend: 52110.02477828843\n", + "After adstock: 52110.35811162177\n", + "After hill transform: 0.34063630061428307\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.01\n", + "Adstocked value: 3,286.34\n", + "Saturated value: 0.0061\n", + "Final response: 412.0313\n", + "Raw spend: 3286.0062059620773\n", + "After adstock: 3286.3395392954108\n", + "After hill transform: 0.006133651326780503\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.54\n", + "Adstocked value: 7,648.71\n", + "Saturated value: 0.3476\n", + "Final response: 9725.7201\n", + "Raw spend: 7648.536760779445\n", + "After adstock: 7648.71323136768\n", + "After hill transform: 0.3475657290518457\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,722.81\n", + "Adstocked value: 14,724.03\n", + "Saturated value: 0.0007\n", + "Final response: 374.3930\n", + "Raw spend: 14722.805020443502\n", + "After adstock: 14724.027242665725\n", + "After hill transform: 0.0006931446347262283\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 51,748.25\n", + "Adstocked value: 51,748.58\n", + "Saturated value: 0.3397\n", + "Final response: 48548.4514\n", + "Raw spend: 51748.24743846398\n", + "After adstock: 51748.580771797315\n", + "After hill transform: 0.3397192087154852\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,993.91\n", + "Adstocked value: 2,994.24\n", + "Saturated value: 0.0048\n", + "Final response: 322.9138\n", + "Raw spend: 2993.907597299244\n", + "After adstock: 2994.2409306325776\n", + "After hill transform: 0.004807014534405439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,591.63\n", + "Adstocked value: 8,591.80\n", + "Saturated value: 0.4238\n", + "Final response: 11859.8375\n", + "Raw spend: 8591.628088024047\n", + "After adstock: 8591.804558612283\n", + "After hill transform: 0.4238321726015139\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,983.10\n", + "Adstocked value: 14,984.32\n", + "Saturated value: 0.0007\n", + "Final response: 394.5637\n", + "Raw spend: 14983.098818139935\n", + "After adstock: 14984.321040362158\n", + "After hill transform: 0.0007304882641255773\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,073.85\n", + "Adstocked value: 52,074.18\n", + "Saturated value: 0.3405\n", + "Final response: 48666.4382\n", + "Raw spend: 52073.847044305985\n", + "After adstock: 52074.18037763932\n", + "After hill transform: 0.3405448246856293\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,256.80\n", + "Adstocked value: 3,257.13\n", + "Saturated value: 0.0060\n", + "Final response: 402.5174\n", + "Raw spend: 3256.796345095794\n", + "After adstock: 3257.1296784291276\n", + "After hill transform: 0.00599202386316117\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,742.85\n", + "Adstocked value: 7,743.02\n", + "Saturated value: 0.3553\n", + "Final response: 9942.6379\n", + "Raw spend: 7742.845893490494\n", + "After adstock: 7743.022364078729\n", + "After hill transform: 0.35531766857853186\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,009.13\n", + "Adstocked value: 15,010.35\n", + "Saturated value: 0.0007\n", + "Final response: 396.6196\n", + "Raw spend: 15009.128197909578\n", + "After adstock: 15010.350420131801\n", + "After hill transform: 0.0007342945797326471\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,106.41\n", + "Adstocked value: 52,106.74\n", + "Saturated value: 0.3406\n", + "Final response: 48678.2039\n", + "Raw spend: 52106.407004890185\n", + "After adstock: 52106.74033822352\n", + "After hill transform: 0.3406271553453498\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,283.09\n", + "Adstocked value: 3,283.42\n", + "Saturated value: 0.0061\n", + "Final response: 411.0738\n", + "Raw spend: 3283.0852198754487\n", + "After adstock: 3283.418553208782\n", + "After hill transform: 0.006119397445231217\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,657.97\n", + "Adstocked value: 7,658.14\n", + "Saturated value: 0.3483\n", + "Final response: 9747.4322\n", + "Raw spend: 7657.967674037139\n", + "After adstock: 7658.144144625374\n", + "After hill transform: 0.34834164956276537\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.73\n", + "Adstocked value: 15,012.95\n", + "Saturated value: 0.0007\n", + "Final response: 396.8256\n", + "Raw spend: 15011.731135886543\n", + "After adstock: 15012.953358108765\n", + "After hill transform: 0.0007346759354025886\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.66\n", + "Adstocked value: 52,110.00\n", + "Saturated value: 0.3406\n", + "Final response: 48679.3801\n", + "Raw spend: 52109.66300094861\n", + "After adstock: 52109.99633428195\n", + "After hill transform: 0.34063538611062044\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.71\n", + "Adstocked value: 3,286.05\n", + "Saturated value: 0.0061\n", + "Final response: 411.9355\n", + "Raw spend: 3285.7141073534144\n", + "After adstock: 3286.047440686748\n", + "After hill transform: 0.006132225025804531\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,649.48\n", + "Adstocked value: 7,649.66\n", + "Saturated value: 0.3476\n", + "Final response: 9727.8915\n", + "Raw spend: 7649.479852091804\n", + "After adstock: 7649.656322680039\n", + "After hill transform: 0.34764332779179835\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.99\n", + "Adstocked value: 15,013.21\n", + "Saturated value: 0.0007\n", + "Final response: 396.8462\n", + "Raw spend: 15011.991429684238\n", + "After adstock: 15013.21365190646\n", + "After hill transform: 0.0007347140782152563\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.99\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4977\n", + "Raw spend: 52109.98860055445\n", + "After adstock: 52110.32193388778\n", + "After hill transform: 0.34063620916414905\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.98\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0217\n", + "Raw spend: 3285.976996101211\n", + "After adstock: 3286.3103294345447\n", + "After hill transform: 0.006133508687553231\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.63\n", + "Adstocked value: 7,648.81\n", + "Saturated value: 0.3476\n", + "Final response: 9725.9372\n", + "Raw spend: 7648.63106989727\n", + "After adstock: 7648.807540485505\n", + "After hill transform: 0.3475734889910567\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.99\n", + "Adstocked value: 15,013.21\n", + "Saturated value: 0.0007\n", + "Final response: 396.8462\n", + "Raw spend: 15011.99142969914\n", + "After adstock: 15013.213651921362\n", + "After hill transform: 0.0007347140782174399\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.99\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4977\n", + "Raw spend: 52109.98860055445\n", + "After adstock: 52110.32193388778\n", + "After hill transform: 0.34063620916414905\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.98\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0217\n", + "Raw spend: 3285.976996101211\n", + "After adstock: 3286.3103294345447\n", + "After hill transform: 0.006133508687553231\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.63\n", + "Adstocked value: 7,648.81\n", + "Saturated value: 0.3476\n", + "Final response: 9725.9372\n", + "Raw spend: 7648.63106989727\n", + "After adstock: 7648.807540485505\n", + "After hill transform: 0.3475734889910567\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.99\n", + "Adstocked value: 15,013.21\n", + "Saturated value: 0.0007\n", + "Final response: 396.8462\n", + "Raw spend: 15011.991429684238\n", + "After adstock: 15013.21365190646\n", + "After hill transform: 0.0007347140782152563\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.99\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4977\n", + "Raw spend: 52109.98860056935\n", + "After adstock: 52110.321933902684\n", + "After hill transform: 0.34063620916418674\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.98\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0217\n", + "Raw spend: 3285.976996101211\n", + "After adstock: 3286.3103294345447\n", + "After hill transform: 0.006133508687553231\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.63\n", + "Adstocked value: 7,648.81\n", + "Saturated value: 0.3476\n", + "Final response: 9725.9372\n", + "Raw spend: 7648.63106989727\n", + "After adstock: 7648.807540485505\n", + "After hill transform: 0.3475734889910567\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.99\n", + "Adstocked value: 15,013.21\n", + "Saturated value: 0.0007\n", + "Final response: 396.8462\n", + "Raw spend: 15011.991429684238\n", + "After adstock: 15013.21365190646\n", + "After hill transform: 0.0007347140782152563\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.99\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4977\n", + "Raw spend: 52109.98860055445\n", + "After adstock: 52110.32193388778\n", + "After hill transform: 0.34063620916414905\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.98\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0217\n", + "Raw spend: 3285.9769961161123\n", + "After adstock: 3286.310329449446\n", + "After hill transform: 0.006133508687625997\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.63\n", + "Adstocked value: 7,648.81\n", + "Saturated value: 0.3476\n", + "Final response: 9725.9372\n", + "Raw spend: 7648.63106989727\n", + "After adstock: 7648.807540485505\n", + "After hill transform: 0.3475734889910567\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.99\n", + "Adstocked value: 15,013.21\n", + "Saturated value: 0.0007\n", + "Final response: 396.8462\n", + "Raw spend: 15011.991429684238\n", + "After adstock: 15013.21365190646\n", + "After hill transform: 0.0007347140782152563\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.99\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4977\n", + "Raw spend: 52109.98860055445\n", + "After adstock: 52110.32193388778\n", + "After hill transform: 0.34063620916414905\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.98\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0217\n", + "Raw spend: 3285.976996101211\n", + "After adstock: 3286.3103294345447\n", + "After hill transform: 0.006133508687553231\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.63\n", + "Adstocked value: 7,648.81\n", + "Saturated value: 0.3476\n", + "Final response: 9725.9372\n", + "Raw spend: 7648.631069912171\n", + "After adstock: 7648.8075405004065\n", + "After hill transform: 0.34757348899228285\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,590.30\n", + "Adstocked value: 14,591.52\n", + "Saturated value: 0.0007\n", + "Final response: 364.3938\n", + "Raw spend: 14590.298993231641\n", + "After adstock: 14591.521215453864\n", + "After hill transform: 0.000674632218686675\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 51,716.64\n", + "Adstocked value: 51,716.98\n", + "Saturated value: 0.3396\n", + "Final response: 48536.9673\n", + "Raw spend: 51716.64419765952\n", + "After adstock: 51716.97753099286\n", + "After hill transform: 0.3396388485899627\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,969.24\n", + "Adstocked value: 2,969.58\n", + "Saturated value: 0.0047\n", + "Final response: 315.9911\n", + "Raw spend: 2969.243477224267\n", + "After adstock: 2969.5768105576003\n", + "After hill transform: 0.004703961768130705\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,780.40\n", + "Adstocked value: 8,780.58\n", + "Saturated value: 0.4386\n", + "Final response: 12273.7834\n", + "Raw spend: 8780.401476115347\n", + "After adstock: 8780.577946703583\n", + "After hill transform: 0.4386252572184095\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,969.82\n", + "Adstocked value: 14,971.04\n", + "Saturated value: 0.0007\n", + "Final response: 393.5178\n", + "Raw spend: 14969.822186038979\n", + "After adstock: 14971.044408261201\n", + "After hill transform: 0.000728551867726905\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,070.65\n", + "Adstocked value: 52,070.99\n", + "Saturated value: 0.3405\n", + "Final response: 48665.2841\n", + "Raw spend: 52070.65416026495\n", + "After adstock: 52070.98749359829\n", + "After hill transform: 0.34053674895077607\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,254.30\n", + "Adstocked value: 3,254.64\n", + "Saturated value: 0.0060\n", + "Final response: 401.7118\n", + "Raw spend: 3254.3036442135167\n", + "After adstock: 3254.63697754685\n", + "After hill transform: 0.0059800313458532525\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,761.81\n", + "Adstocked value: 7,761.98\n", + "Saturated value: 0.3569\n", + "Final response: 9986.1930\n", + "Raw spend: 7761.808110519078\n", + "After adstock: 7761.984581107313\n", + "After hill transform: 0.35687418867851617\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,007.77\n", + "Adstocked value: 15,009.00\n", + "Saturated value: 0.0007\n", + "Final response: 396.5125\n", + "Raw spend: 15007.774505319712\n", + "After adstock: 15008.996727541935\n", + "After hill transform: 0.0007340963027005126\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,106.06\n", + "Adstocked value: 52,106.39\n", + "Saturated value: 0.3406\n", + "Final response: 48678.0768\n", + "Raw spend: 52106.0551565255\n", + "After adstock: 52106.38848985884\n", + "After hill transform: 0.3406262658900911\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,282.81\n", + "Adstocked value: 3,283.14\n", + "Saturated value: 0.0061\n", + "Final response: 410.9835\n", + "Raw spend: 3282.809660912442\n", + "After adstock: 3283.1429942457753\n", + "After hill transform: 0.006118053814453125\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,659.95\n", + "Adstocked value: 7,660.13\n", + "Saturated value: 0.3485\n", + "Final response: 9751.9926\n", + "Raw spend: 7659.948773959451\n", + "After adstock: 7660.125244547686\n", + "After hill transform: 0.34850462382569597\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.57\n", + "Adstocked value: 15,012.79\n", + "Saturated value: 0.0007\n", + "Final response: 396.8128\n", + "Raw spend: 15011.569737247786\n", + "After adstock: 15012.791959470009\n", + "After hill transform: 0.0007346522851049072\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.60\n", + "Adstocked value: 52,109.93\n", + "Saturated value: 0.3406\n", + "Final response: 48679.3556\n", + "Raw spend: 52109.59525615155\n", + "After adstock: 52109.92858948489\n", + "After hill transform: 0.34063521486420495\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.66\n", + "Adstocked value: 3,285.99\n", + "Saturated value: 0.0061\n", + "Final response: 411.9178\n", + "Raw spend: 3285.6602625823343\n", + "After adstock: 3285.993595915668\n", + "After hill transform: 0.006131962126980449\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,649.76\n", + "Adstocked value: 7,649.94\n", + "Saturated value: 0.3477\n", + "Final response: 9728.5430\n", + "Raw spend: 7649.762840303489\n", + "After adstock: 7649.939310891724\n", + "After hill transform: 0.3476666121301992\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.95\n", + "Adstocked value: 15,013.17\n", + "Saturated value: 0.0007\n", + "Final response: 396.8429\n", + "Raw spend: 15011.949260440593\n", + "After adstock: 15013.171482662816\n", + "After hill transform: 0.0007347078987486185\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.95\n", + "Adstocked value: 52,110.28\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4835\n", + "Raw spend: 52109.949266114156\n", + "After adstock: 52110.28259944749\n", + "After hill transform: 0.34063610973442926\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.95\n", + "Adstocked value: 3,286.28\n", + "Saturated value: 0.0061\n", + "Final response: 412.0113\n", + "Raw spend: 3285.9453227493236\n", + "After adstock: 3286.278656082657\n", + "After hill transform: 0.0061333540207614565\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.74\n", + "Adstocked value: 7,648.92\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1978\n", + "Raw spend: 7648.744246937892\n", + "After adstock: 7648.920717526127\n", + "After hill transform: 0.34758280140052494\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.99\n", + "Adstocked value: 15,013.21\n", + "Saturated value: 0.0007\n", + "Final response: 396.8459\n", + "Raw spend: 15011.987212759874\n", + "After adstock: 15013.209434982096\n", + "After hill transform: 0.0007347134602670366\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4963\n", + "Raw spend: 52109.98466711042\n", + "After adstock: 52110.31800044375\n", + "After hill transform: 0.34063619922117977\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0207\n", + "Raw spend: 3285.9738287660225\n", + "After adstock: 3286.307162099356\n", + "After hill transform: 0.006133493220766706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.64\n", + "Adstocked value: 7,648.82\n", + "Saturated value: 0.3476\n", + "Final response: 9725.9633\n", + "Raw spend: 7648.642387601332\n", + "After adstock: 7648.818858189567\n", + "After hill transform: 0.3475744202329581\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.99\n", + "Adstocked value: 15,013.21\n", + "Saturated value: 0.0007\n", + "Final response: 396.8459\n", + "Raw spend: 15011.987212774775\n", + "After adstock: 15013.209434996998\n", + "After hill transform: 0.0007347134602692201\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4963\n", + "Raw spend: 52109.98466711042\n", + "After adstock: 52110.31800044375\n", + "After hill transform: 0.34063619922117977\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0207\n", + "Raw spend: 3285.9738287660225\n", + "After adstock: 3286.307162099356\n", + "After hill transform: 0.006133493220766706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.64\n", + "Adstocked value: 7,648.82\n", + "Saturated value: 0.3476\n", + "Final response: 9725.9633\n", + "Raw spend: 7648.642387601332\n", + "After adstock: 7648.818858189567\n", + "After hill transform: 0.3475744202329581\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.99\n", + "Adstocked value: 15,013.21\n", + "Saturated value: 0.0007\n", + "Final response: 396.8459\n", + "Raw spend: 15011.987212759874\n", + "After adstock: 15013.209434982096\n", + "After hill transform: 0.0007347134602670366\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4963\n", + "Raw spend: 52109.98466712532\n", + "After adstock: 52110.318000458654\n", + "After hill transform: 0.3406361992212175\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0207\n", + "Raw spend: 3285.9738287660225\n", + "After adstock: 3286.307162099356\n", + "After hill transform: 0.006133493220766706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.64\n", + "Adstocked value: 7,648.82\n", + "Saturated value: 0.3476\n", + "Final response: 9725.9633\n", + "Raw spend: 7648.642387601332\n", + "After adstock: 7648.818858189567\n", + "After hill transform: 0.3475744202329581\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.99\n", + "Adstocked value: 15,013.21\n", + "Saturated value: 0.0007\n", + "Final response: 396.8459\n", + "Raw spend: 15011.987212759874\n", + "After adstock: 15013.209434982096\n", + "After hill transform: 0.0007347134602670366\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4963\n", + "Raw spend: 52109.98466711042\n", + "After adstock: 52110.31800044375\n", + "After hill transform: 0.34063619922117977\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0207\n", + "Raw spend: 3285.9738287809237\n", + "After adstock: 3286.307162114257\n", + "After hill transform: 0.006133493220839472\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.64\n", + "Adstocked value: 7,648.82\n", + "Saturated value: 0.3476\n", + "Final response: 9725.9633\n", + "Raw spend: 7648.642387601332\n", + "After adstock: 7648.818858189567\n", + "After hill transform: 0.3475744202329581\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.99\n", + "Adstocked value: 15,013.21\n", + "Saturated value: 0.0007\n", + "Final response: 396.8459\n", + "Raw spend: 15011.987212759874\n", + "After adstock: 15013.209434982096\n", + "After hill transform: 0.0007347134602670366\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4963\n", + "Raw spend: 52109.98466711042\n", + "After adstock: 52110.31800044375\n", + "After hill transform: 0.34063619922117977\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0207\n", + "Raw spend: 3285.9738287660225\n", + "After adstock: 3286.307162099356\n", + "After hill transform: 0.006133493220766706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.64\n", + "Adstocked value: 7,648.82\n", + "Saturated value: 0.3476\n", + "Final response: 9725.9633\n", + "Raw spend: 7648.6423876162335\n", + "After adstock: 7648.818858204469\n", + "After hill transform: 0.34757442023418417\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,866.50\n", + "Adstocked value: 14,867.73\n", + "Saturated value: 0.0007\n", + "Final response: 385.4415\n", + "Raw spend: 14866.504386650055\n", + "After adstock: 14867.726608872277\n", + "After hill transform: 0.000713599537372048\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,086.18\n", + "Adstocked value: 52,086.51\n", + "Saturated value: 0.3406\n", + "Final response: 48670.8955\n", + "Raw spend: 52086.18014719375\n", + "After adstock: 52086.513480527086\n", + "After hill transform: 0.3405760149193707\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,267.78\n", + "Adstocked value: 3,268.11\n", + "Saturated value: 0.0060\n", + "Final response: 406.0774\n", + "Raw spend: 3267.775254496401\n", + "After adstock: 3268.1085878297345\n", + "After hill transform: 0.00604501905734256\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,836.13\n", + "Adstocked value: 7,836.30\n", + "Saturated value: 0.3630\n", + "Final response: 10156.6837\n", + "Raw spend: 7836.128355890559\n", + "After adstock: 7836.304826478794\n", + "After hill transform: 0.3629669741023711\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,997.44\n", + "Adstocked value: 14,998.66\n", + "Saturated value: 0.0007\n", + "Final response: 395.6955\n", + "Raw spend: 14997.438930148892\n", + "After adstock: 14998.661152371114\n", + "After hill transform: 0.0007325836122880593\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,107.60\n", + "Adstocked value: 52,107.94\n", + "Saturated value: 0.3406\n", + "Final response: 48678.6364\n", + "Raw spend: 52107.60421511875\n", + "After adstock: 52107.937548452086\n", + "After hill transform: 0.34063018179700066\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,284.15\n", + "Adstocked value: 3,284.49\n", + "Saturated value: 0.0061\n", + "Final response: 411.4240\n", + "Raw spend: 3284.1539713390603\n", + "After adstock: 3284.4873046723937\n", + "After hill transform: 0.00612461040526551\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,667.39\n", + "Adstocked value: 7,667.57\n", + "Saturated value: 0.3491\n", + "Final response: 9769.1226\n", + "Raw spend: 7667.390984430255\n", + "After adstock: 7667.56745501849\n", + "After hill transform: 0.3491167936010186\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,010.53\n", + "Adstocked value: 15,011.75\n", + "Saturated value: 0.0007\n", + "Final response: 396.7307\n", + "Raw spend: 15010.532384498776\n", + "After adstock: 15011.754606720999\n", + "After hill transform: 0.0007345002903284504\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.75\n", + "Adstocked value: 52,110.08\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4103\n", + "Raw spend: 52109.74662191125\n", + "After adstock: 52110.07995524458\n", + "After hill transform: 0.34063559748881944\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.79\n", + "Adstocked value: 3,286.13\n", + "Saturated value: 0.0061\n", + "Final response: 411.9610\n", + "Raw spend: 3285.7918430233262\n", + "After adstock: 3286.1251763566597\n", + "After hill transform: 0.006132604584869981\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,650.52\n", + "Adstocked value: 7,650.69\n", + "Saturated value: 0.3477\n", + "Final response: 9730.2800\n", + "Raw spend: 7650.517247284224\n", + "After adstock: 7650.693717872459\n", + "After hill transform: 0.3477286842684806\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.84\n", + "Adstocked value: 15,013.06\n", + "Saturated value: 0.0007\n", + "Final response: 396.8343\n", + "Raw spend: 15011.841729933763\n", + "After adstock: 15013.063952155986\n", + "After hill transform: 0.0007346921414211873\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.96\n", + "Adstocked value: 52,110.29\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4877\n", + "Raw spend: 52109.9608625905\n", + "After adstock: 52110.29419592384\n", + "After hill transform: 0.34063613904804435\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.96\n", + "Adstocked value: 3,286.29\n", + "Saturated value: 0.0061\n", + "Final response: 412.0147\n", + "Raw spend: 3285.955630191753\n", + "After adstock: 3286.2889635250863\n", + "After hill transform: 0.006133404353633213\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.83\n", + "Adstocked value: 7,649.01\n", + "Saturated value: 0.3476\n", + "Final response: 9726.3950\n", + "Raw spend: 7648.829873569622\n", + "After adstock: 7649.006344157857\n", + "After hill transform: 0.34758984689894185\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.97\n", + "Adstocked value: 15,013.19\n", + "Saturated value: 0.0007\n", + "Final response: 396.8447\n", + "Raw spend: 15011.972664477264\n", + "After adstock: 15013.194886699486\n", + "After hill transform: 0.0007347113283639313\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4954\n", + "Raw spend: 52109.98228665842\n", + "After adstock: 52110.31561999176\n", + "After hill transform: 0.3406361932038673\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0201\n", + "Raw spend: 3285.9720089085954\n", + "After adstock: 3286.305342241929\n", + "After hill transform: 0.006133484334017918\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.66\n", + "Adstocked value: 7,648.84\n", + "Saturated value: 0.3476\n", + "Final response: 9726.0065\n", + "Raw spend: 7648.661136198161\n", + "After adstock: 7648.8376067863965\n", + "After hill transform: 0.34757596290217624\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.97\n", + "Adstocked value: 15,013.19\n", + "Saturated value: 0.0007\n", + "Final response: 396.8447\n", + "Raw spend: 15011.972664492165\n", + "After adstock: 15013.194886714387\n", + "After hill transform: 0.000734711328366115\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4954\n", + "Raw spend: 52109.98228665842\n", + "After adstock: 52110.31561999176\n", + "After hill transform: 0.3406361932038673\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0201\n", + "Raw spend: 3285.9720089085954\n", + "After adstock: 3286.305342241929\n", + "After hill transform: 0.006133484334017918\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.66\n", + "Adstocked value: 7,648.84\n", + "Saturated value: 0.3476\n", + "Final response: 9726.0065\n", + "Raw spend: 7648.661136198161\n", + "After adstock: 7648.8376067863965\n", + "After hill transform: 0.34757596290217624\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.97\n", + "Adstocked value: 15,013.19\n", + "Saturated value: 0.0007\n", + "Final response: 396.8447\n", + "Raw spend: 15011.972664477264\n", + "After adstock: 15013.194886699486\n", + "After hill transform: 0.0007347113283639313\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4954\n", + "Raw spend: 52109.98228667332\n", + "After adstock: 52110.31562000666\n", + "After hill transform: 0.3406361932039049\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0201\n", + "Raw spend: 3285.9720089085954\n", + "After adstock: 3286.305342241929\n", + "After hill transform: 0.006133484334017918\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.66\n", + "Adstocked value: 7,648.84\n", + "Saturated value: 0.3476\n", + "Final response: 9726.0065\n", + "Raw spend: 7648.661136198161\n", + "After adstock: 7648.8376067863965\n", + "After hill transform: 0.34757596290217624\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.97\n", + "Adstocked value: 15,013.19\n", + "Saturated value: 0.0007\n", + "Final response: 396.8447\n", + "Raw spend: 15011.972664477264\n", + "After adstock: 15013.194886699486\n", + "After hill transform: 0.0007347113283639313\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4954\n", + "Raw spend: 52109.98228665842\n", + "After adstock: 52110.31561999176\n", + "After hill transform: 0.3406361932038673\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0201\n", + "Raw spend: 3285.9720089234966\n", + "After adstock: 3286.30534225683\n", + "After hill transform: 0.006133484334090684\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.66\n", + "Adstocked value: 7,648.84\n", + "Saturated value: 0.3476\n", + "Final response: 9726.0065\n", + "Raw spend: 7648.661136198161\n", + "After adstock: 7648.8376067863965\n", + "After hill transform: 0.34757596290217624\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.97\n", + "Adstocked value: 15,013.19\n", + "Saturated value: 0.0007\n", + "Final response: 396.8447\n", + "Raw spend: 15011.972664477264\n", + "After adstock: 15013.194886699486\n", + "After hill transform: 0.0007347113283639313\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4954\n", + "Raw spend: 52109.98228665842\n", + "After adstock: 52110.31561999176\n", + "After hill transform: 0.3406361932038673\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0201\n", + "Raw spend: 3285.9720089085954\n", + "After adstock: 3286.305342241929\n", + "After hill transform: 0.006133484334017918\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.66\n", + "Adstocked value: 7,648.84\n", + "Saturated value: 0.3476\n", + "Final response: 9726.0065\n", + "Raw spend: 7648.6611362130625\n", + "After adstock: 7648.837606801298\n", + "After hill transform: 0.3475759629034023\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,487.36\n", + "Adstocked value: 13,488.58\n", + "Saturated value: 0.0005\n", + "Final response: 287.9685\n", + "Raw spend: 13487.358036348804\n", + "After adstock: 13488.580258571026\n", + "After hill transform: 0.0005331398305943708\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 51,755.22\n", + "Adstocked value: 51,755.56\n", + "Saturated value: 0.3397\n", + "Final response: 48550.9852\n", + "Raw spend: 51755.22233180698\n", + "After adstock: 51755.55566514032\n", + "After hill transform: 0.3397369389748445\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,009.42\n", + "Adstocked value: 3,009.75\n", + "Saturated value: 0.0049\n", + "Final response: 327.3145\n", + "Raw spend: 3009.4182095319948\n", + "After adstock: 3009.7515428653282\n", + "After hill transform: 0.004872524716266026\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 9,804.59\n", + "Adstocked value: 9,804.77\n", + "Saturated value: 0.5149\n", + "Final response: 14406.9781\n", + "Raw spend: 9804.589566542989\n", + "After adstock: 9804.766037131225\n", + "After hill transform: 0.514858725541055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,859.51\n", + "Adstocked value: 14,860.73\n", + "Saturated value: 0.0007\n", + "Final response: 384.8988\n", + "Raw spend: 14859.511201664418\n", + "After adstock: 14860.73342388664\n", + "After hill transform: 0.0007125949160838713\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,074.51\n", + "Adstocked value: 52,074.84\n", + "Saturated value: 0.3405\n", + "Final response: 48666.6765\n", + "Raw spend: 52074.506291173275\n", + "After adstock: 52074.83962450661\n", + "After hill transform: 0.34054649206306903\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,258.32\n", + "Adstocked value: 3,258.65\n", + "Saturated value: 0.0060\n", + "Final response: 403.0092\n", + "Raw spend: 3258.316628970935\n", + "After adstock: 3258.6499623042687\n", + "After hill transform: 0.005999345248000161\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,864.25\n", + "Adstocked value: 7,864.43\n", + "Saturated value: 0.3653\n", + "Final response: 10221.1058\n", + "Raw spend: 7864.253979232644\n", + "After adstock: 7864.430449820879\n", + "After hill transform: 0.36526921081110036\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,996.73\n", + "Adstocked value: 14,997.95\n", + "Saturated value: 0.0007\n", + "Final response: 395.6392\n", + "Raw spend: 14996.72651819598\n", + "After adstock: 14997.948740418202\n", + "After hill transform: 0.0007324794218222366\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,106.43\n", + "Adstocked value: 52,106.77\n", + "Saturated value: 0.3406\n", + "Final response: 48678.2139\n", + "Raw spend: 52106.434687109904\n", + "After adstock: 52106.76802044324\n", + "After hill transform: 0.34062722532442447\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,283.21\n", + "Adstocked value: 3,283.54\n", + "Saturated value: 0.0061\n", + "Final response: 411.1135\n", + "Raw spend: 3283.2064709148294\n", + "After adstock: 3283.539804248163\n", + "After hill transform: 0.0061199887247962055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,670.22\n", + "Adstocked value: 7,670.40\n", + "Saturated value: 0.3493\n", + "Final response: 9775.6345\n", + "Raw spend: 7670.22042050161\n", + "After adstock: 7670.396891089845\n", + "After hill transform: 0.3493495077282132\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,010.45\n", + "Adstocked value: 15,011.67\n", + "Saturated value: 0.0007\n", + "Final response: 396.7240\n", + "Raw spend: 15010.448049849136\n", + "After adstock: 15011.670272071358\n", + "After hill transform: 0.000734487934384721\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.63\n", + "Adstocked value: 52,109.96\n", + "Saturated value: 0.3406\n", + "Final response: 48679.3673\n", + "Raw spend: 52109.62752670357\n", + "After adstock: 52109.9608600369\n", + "After hill transform: 0.3406352964382612\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.70\n", + "Adstocked value: 3,286.03\n", + "Saturated value: 0.0061\n", + "Final response: 411.9294\n", + "Raw spend: 3285.695455109219\n", + "After adstock: 3286.0287884425525\n", + "After hill transform: 0.006132133954842804\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,650.82\n", + "Adstocked value: 7,650.99\n", + "Saturated value: 0.3478\n", + "Final response: 9730.9702\n", + "Raw spend: 7650.817064628506\n", + "After adstock: 7650.993535216741\n", + "After hill transform: 0.34775335279057884\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.82\n", + "Adstocked value: 15,013.04\n", + "Saturated value: 0.0007\n", + "Final response: 396.8326\n", + "Raw spend: 15011.820203014451\n", + "After adstock: 15013.042425236674\n", + "After hill transform: 0.0007346889869320881\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.95\n", + "Adstocked value: 52,110.28\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4826\n", + "Raw spend: 52109.946810662936\n", + "After adstock: 52110.28014399627\n", + "After hill transform: 0.34063610352753004\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.94\n", + "Adstocked value: 3,286.28\n", + "Saturated value: 0.0061\n", + "Final response: 412.0110\n", + "Raw spend: 3285.9443535286578\n", + "After adstock: 3286.2776868619912\n", + "After hill transform: 0.006133349287916633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.88\n", + "Adstocked value: 7,649.05\n", + "Saturated value: 0.3476\n", + "Final response: 9726.5028\n", + "Raw spend: 7648.876729041196\n", + "After adstock: 7649.053199629431\n", + "After hill transform: 0.3475937022381494\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.96\n", + "Adstocked value: 15,013.18\n", + "Saturated value: 0.0007\n", + "Final response: 396.8435\n", + "Raw spend: 15011.957418330981\n", + "After adstock: 15013.179640553204\n", + "After hill transform: 0.000734709094200407\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4942\n", + "Raw spend: 52109.978739058875\n", + "After adstock: 52110.31207239221\n", + "After hill transform: 0.3406361842362358\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.30\n", + "Saturated value: 0.0061\n", + "Final response: 412.0192\n", + "Raw spend: 3285.969243370602\n", + "After adstock: 3286.3025767039353\n", + "After hill transform: 0.006133470829325951\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.68\n", + "Adstocked value: 7,648.86\n", + "Saturated value: 0.3476\n", + "Final response: 9726.0561\n", + "Raw spend: 7648.682695482465\n", + "After adstock: 7648.8591660707\n", + "After hill transform: 0.347577736839238\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.96\n", + "Adstocked value: 15,013.18\n", + "Saturated value: 0.0007\n", + "Final response: 396.8435\n", + "Raw spend: 15011.957418345883\n", + "After adstock: 15013.179640568105\n", + "After hill transform: 0.0007347090942025906\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4942\n", + "Raw spend: 52109.978739058875\n", + "After adstock: 52110.31207239221\n", + "After hill transform: 0.3406361842362358\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.30\n", + "Saturated value: 0.0061\n", + "Final response: 412.0192\n", + "Raw spend: 3285.969243370602\n", + "After adstock: 3286.3025767039353\n", + "After hill transform: 0.006133470829325951\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.68\n", + "Adstocked value: 7,648.86\n", + "Saturated value: 0.3476\n", + "Final response: 9726.0561\n", + "Raw spend: 7648.682695482465\n", + "After adstock: 7648.8591660707\n", + "After hill transform: 0.347577736839238\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.96\n", + "Adstocked value: 15,013.18\n", + "Saturated value: 0.0007\n", + "Final response: 396.8435\n", + "Raw spend: 15011.957418330981\n", + "After adstock: 15013.179640553204\n", + "After hill transform: 0.000734709094200407\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4942\n", + "Raw spend: 52109.97873907378\n", + "After adstock: 52110.31207240711\n", + "After hill transform: 0.34063618423627345\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.30\n", + "Saturated value: 0.0061\n", + "Final response: 412.0192\n", + "Raw spend: 3285.969243370602\n", + "After adstock: 3286.3025767039353\n", + "After hill transform: 0.006133470829325951\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.68\n", + "Adstocked value: 7,648.86\n", + "Saturated value: 0.3476\n", + "Final response: 9726.0561\n", + "Raw spend: 7648.682695482465\n", + "After adstock: 7648.8591660707\n", + "After hill transform: 0.347577736839238\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.96\n", + "Adstocked value: 15,013.18\n", + "Saturated value: 0.0007\n", + "Final response: 396.8435\n", + "Raw spend: 15011.957418330981\n", + "After adstock: 15013.179640553204\n", + "After hill transform: 0.000734709094200407\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4942\n", + "Raw spend: 52109.978739058875\n", + "After adstock: 52110.31207239221\n", + "After hill transform: 0.3406361842362358\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.30\n", + "Saturated value: 0.0061\n", + "Final response: 412.0192\n", + "Raw spend: 3285.969243385503\n", + "After adstock: 3286.3025767188365\n", + "After hill transform: 0.006133470829398717\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.68\n", + "Adstocked value: 7,648.86\n", + "Saturated value: 0.3476\n", + "Final response: 9726.0561\n", + "Raw spend: 7648.682695482465\n", + "After adstock: 7648.8591660707\n", + "After hill transform: 0.347577736839238\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.96\n", + "Adstocked value: 15,013.18\n", + "Saturated value: 0.0007\n", + "Final response: 396.8435\n", + "Raw spend: 15011.957418330981\n", + "After adstock: 15013.179640553204\n", + "After hill transform: 0.000734709094200407\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4942\n", + "Raw spend: 52109.978739058875\n", + "After adstock: 52110.31207239221\n", + "After hill transform: 0.3406361842362358\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.30\n", + "Saturated value: 0.0061\n", + "Final response: 412.0192\n", + "Raw spend: 3285.969243370602\n", + "After adstock: 3286.3025767039353\n", + "After hill transform: 0.006133470829325951\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.68\n", + "Adstocked value: 7,648.86\n", + "Saturated value: 0.3476\n", + "Final response: 9726.0561\n", + "Raw spend: 7648.682695497366\n", + "After adstock: 7648.859166085601\n", + "After hill transform: 0.34757773684046406\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,418.94\n", + "Adstocked value: 11,420.16\n", + "Saturated value: 0.0003\n", + "Final response: 174.9034\n", + "Raw spend: 11418.93560255231\n", + "After adstock: 11420.157824774533\n", + "After hill transform: 0.0003238131007428133\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 51,267.20\n", + "Adstocked value: 51,267.53\n", + "Saturated value: 0.3385\n", + "Final response: 48373.0262\n", + "Raw spend: 51267.196261575955\n", + "After adstock: 51267.52959490929\n", + "After hill transform: 0.33849166541328596\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,622.59\n", + "Adstocked value: 2,622.93\n", + "Saturated value: 0.0034\n", + "Final response: 228.2063\n", + "Raw spend: 2622.5930317035195\n", + "After adstock: 2622.926365036853\n", + "After hill transform: 0.0033971636623562106\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.863248397434\n", + "After adstock: 12748.03971898567\n", + "After hill transform: 0.6874038368912276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,652.66\n", + "Adstocked value: 14,653.88\n", + "Saturated value: 0.0007\n", + "Final response: 369.0769\n", + "Raw spend: 14652.655236753115\n", + "After adstock: 14653.877458975338\n", + "After hill transform: 0.000683302475664471\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,025.70\n", + "Adstocked value: 52,026.03\n", + "Saturated value: 0.3404\n", + "Final response: 48649.0293\n", + "Raw spend: 52025.700491310585\n", + "After adstock: 52026.03382464392\n", + "After hill transform: 0.3404230052591718\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,219.63\n", + "Adstocked value: 3,219.96\n", + "Saturated value: 0.0058\n", + "Final response: 390.6085\n", + "Raw spend: 3219.6316222038936\n", + "After adstock: 3219.964955537227\n", + "After hill transform: 0.00581474354723834\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,158.60\n", + "Adstocked value: 8,158.78\n", + "Saturated value: 0.3892\n", + "Final response: 10891.3343\n", + "Raw spend: 8158.600750773961\n", + "After adstock: 8158.7772213621965\n", + "After hill transform: 0.3892210050742307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,976.03\n", + "Adstocked value: 14,977.25\n", + "Saturated value: 0.0007\n", + "Final response: 394.0064\n", + "Raw spend: 14976.027200173196\n", + "After adstock: 14977.249422395418\n", + "After hill transform: 0.0007294564432254752\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,101.55\n", + "Adstocked value: 52,101.88\n", + "Saturated value: 0.3406\n", + "Final response: 48676.4495\n", + "Raw spend: 52101.550914284046\n", + "After adstock: 52101.88424761738\n", + "After hill transform: 0.34061487895712705\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,279.34\n", + "Adstocked value: 3,279.67\n", + "Saturated value: 0.0061\n", + "Final response: 409.8466\n", + "Raw spend: 3279.335481253931\n", + "After adstock: 3279.6688145872645\n", + "After hill transform: 0.006101129125632579\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,699.67\n", + "Adstocked value: 7,699.85\n", + "Saturated value: 0.3518\n", + "Final response: 9843.3986\n", + "Raw spend: 7699.674501011615\n", + "After adstock: 7699.85097159985\n", + "After hill transform: 0.3517711786784103\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,008.36\n", + "Adstocked value: 15,009.59\n", + "Saturated value: 0.0007\n", + "Final response: 396.5592\n", + "Raw spend: 15008.364396515202\n", + "After adstock: 15009.586618737425\n", + "After hill transform: 0.0007341827004157021\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.14\n", + "Adstocked value: 52,109.47\n", + "Saturated value: 0.3406\n", + "Final response: 48679.1897\n", + "Raw spend: 52109.13595658139\n", + "After adstock: 52109.46928991473\n", + "After hill transform: 0.3406340538344016\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.31\n", + "Adstocked value: 3,285.64\n", + "Saturated value: 0.0061\n", + "Final response: 411.8016\n", + "Raw spend: 3285.3058671589347\n", + "After adstock: 3285.639200492268\n", + "After hill transform: 0.006130231951945807\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,653.78\n", + "Adstocked value: 7,653.96\n", + "Saturated value: 0.3480\n", + "Final response: 9737.7961\n", + "Raw spend: 7653.781876035379\n", + "After adstock: 7653.9583466236145\n", + "After hill transform: 0.3479972849505303\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.60\n", + "Adstocked value: 15,012.82\n", + "Saturated value: 0.0007\n", + "Final response: 396.8151\n", + "Raw spend: 15011.598116149404\n", + "After adstock: 15012.820338371626\n", + "After hill transform: 0.0007346564435262708\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.89\n", + "Adstocked value: 52,110.23\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4637\n", + "Raw spend: 52109.89446081113\n", + "After adstock: 52110.22779414446\n", + "After hill transform: 0.34063597119731304\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.90\n", + "Adstocked value: 3,286.24\n", + "Saturated value: 0.0061\n", + "Final response: 411.9974\n", + "Raw spend: 3285.902905749435\n", + "After adstock: 3286.2362390827684\n", + "After hill transform: 0.006133146894500647\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,649.19\n", + "Adstocked value: 7,649.37\n", + "Saturated value: 0.3476\n", + "Final response: 9727.2301\n", + "Raw spend: 7649.192613537756\n", + "After adstock: 7649.369084125991\n", + "After hill transform: 0.3476196935982738\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8407\n", + "Raw spend: 15011.921488112823\n", + "After adstock: 15013.143710335045\n", + "After hill transform: 0.0007347038290200277\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.97\n", + "Adstocked value: 52,110.30\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4911\n", + "Raw spend: 52109.9703112341\n", + "After adstock: 52110.30364456744\n", + "After hill transform: 0.3406361629323561\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.96\n", + "Adstocked value: 3,286.30\n", + "Saturated value: 0.0061\n", + "Final response: 412.0170\n", + "Raw spend: 3285.9626096084853\n", + "After adstock: 3286.295942941819\n", + "After hill transform: 0.006133438435372531\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.73\n", + "Adstocked value: 7,648.91\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1735\n", + "Raw spend: 7648.733687287994\n", + "After adstock: 7648.910157876229\n", + "After hill transform: 0.34758193253452885\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.95\n", + "Adstocked value: 15,013.18\n", + "Saturated value: 0.0007\n", + "Final response: 396.8432\n", + "Raw spend: 15011.953825309165\n", + "After adstock: 15013.176047531388\n", + "After hill transform: 0.0007347085676812394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.977896276396\n", + "After adstock: 52110.31122960973\n", + "After hill transform: 0.34063618210584795\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.30\n", + "Saturated value: 0.0061\n", + "Final response: 412.0190\n", + "Raw spend: 3285.96857999439\n", + "After adstock: 3286.3019133277235\n", + "After hill transform: 0.0061334675899259\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.69\n", + "Adstocked value: 7,648.86\n", + "Saturated value: 0.3476\n", + "Final response: 9726.0678\n", + "Raw spend: 7648.6877946630175\n", + "After adstock: 7648.864265251253\n", + "After hill transform: 0.3475781564089608\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.95\n", + "Adstocked value: 15,013.18\n", + "Saturated value: 0.0007\n", + "Final response: 396.8432\n", + "Raw spend: 15011.953825324066\n", + "After adstock: 15013.176047546289\n", + "After hill transform: 0.0007347085676834229\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.977896276396\n", + "After adstock: 52110.31122960973\n", + "After hill transform: 0.34063618210584795\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.30\n", + "Saturated value: 0.0061\n", + "Final response: 412.0190\n", + "Raw spend: 3285.96857999439\n", + "After adstock: 3286.3019133277235\n", + "After hill transform: 0.0061334675899259\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.69\n", + "Adstocked value: 7,648.86\n", + "Saturated value: 0.3476\n", + "Final response: 9726.0678\n", + "Raw spend: 7648.6877946630175\n", + "After adstock: 7648.864265251253\n", + "After hill transform: 0.3475781564089608\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.95\n", + "Adstocked value: 15,013.18\n", + "Saturated value: 0.0007\n", + "Final response: 396.8432\n", + "Raw spend: 15011.953825309165\n", + "After adstock: 15013.176047531388\n", + "After hill transform: 0.0007347085676812394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.9778962913\n", + "After adstock: 52110.31122962463\n", + "After hill transform: 0.3406361821058856\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.30\n", + "Saturated value: 0.0061\n", + "Final response: 412.0190\n", + "Raw spend: 3285.96857999439\n", + "After adstock: 3286.3019133277235\n", + "After hill transform: 0.0061334675899259\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.69\n", + "Adstocked value: 7,648.86\n", + "Saturated value: 0.3476\n", + "Final response: 9726.0678\n", + "Raw spend: 7648.6877946630175\n", + "After adstock: 7648.864265251253\n", + "After hill transform: 0.3475781564089608\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.95\n", + "Adstocked value: 15,013.18\n", + "Saturated value: 0.0007\n", + "Final response: 396.8432\n", + "Raw spend: 15011.953825309165\n", + "After adstock: 15013.176047531388\n", + "After hill transform: 0.0007347085676812394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.977896276396\n", + "After adstock: 52110.31122960973\n", + "After hill transform: 0.34063618210584795\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.30\n", + "Saturated value: 0.0061\n", + "Final response: 412.0190\n", + "Raw spend: 3285.968580009291\n", + "After adstock: 3286.3019133426246\n", + "After hill transform: 0.0061334675899986655\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.69\n", + "Adstocked value: 7,648.86\n", + "Saturated value: 0.3476\n", + "Final response: 9726.0678\n", + "Raw spend: 7648.6877946630175\n", + "After adstock: 7648.864265251253\n", + "After hill transform: 0.3475781564089608\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.95\n", + "Adstocked value: 15,013.18\n", + "Saturated value: 0.0007\n", + "Final response: 396.8432\n", + "Raw spend: 15011.953825309165\n", + "After adstock: 15013.176047531388\n", + "After hill transform: 0.0007347085676812394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.977896276396\n", + "After adstock: 52110.31122960973\n", + "After hill transform: 0.34063618210584795\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.30\n", + "Saturated value: 0.0061\n", + "Final response: 412.0190\n", + "Raw spend: 3285.96857999439\n", + "After adstock: 3286.3019133277235\n", + "After hill transform: 0.0061334675899259\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.69\n", + "Adstocked value: 7,648.86\n", + "Saturated value: 0.3476\n", + "Final response: 9726.0678\n", + "Raw spend: 7648.687794677919\n", + "After adstock: 7648.864265266154\n", + "After hill transform: 0.3475781564101869\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,984.43\n", + "Adstocked value: 14,985.65\n", + "Saturated value: 0.0007\n", + "Final response: 394.6687\n", + "Raw spend: 14984.430855421717\n", + "After adstock: 14985.65307764394\n", + "After hill transform: 0.000730682730512744\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.61\n", + "Adstocked value: 52,109.95\n", + "Saturated value: 0.3406\n", + "Final response: 48679.3620\n", + "Raw spend: 52109.6128937158\n", + "After adstock: 52109.946227049135\n", + "After hill transform: 0.34063525944874823\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,288.90\n", + "Adstocked value: 3,289.23\n", + "Saturated value: 0.0061\n", + "Final response: 412.9812\n", + "Raw spend: 3288.899880880261\n", + "After adstock: 3289.2332142135947\n", + "After hill transform: 0.006147791939630847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,673.64\n", + "Adstocked value: 7,673.82\n", + "Saturated value: 0.3496\n", + "Final response: 9783.5144\n", + "Raw spend: 7673.644514213011\n", + "After adstock: 7673.820984801246\n", + "After hill transform: 0.3496311121658718\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,009.20\n", + "Adstocked value: 15,010.42\n", + "Saturated value: 0.0007\n", + "Final response: 396.6254\n", + "Raw spend: 15009.20152832042\n", + "After adstock: 15010.423750542643\n", + "After hill transform: 0.0007343053215460554\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.94\n", + "Adstocked value: 52,110.27\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4807\n", + "Raw spend: 52109.94139602034\n", + "After adstock: 52110.274729353674\n", + "After hill transform: 0.3406360898403744\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.26\n", + "Adstocked value: 3,286.60\n", + "Saturated value: 0.0061\n", + "Final response: 412.1151\n", + "Raw spend: 3286.261710082977\n", + "After adstock: 3286.5950434163105\n", + "After hill transform: 0.006134899105294215\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,651.18\n", + "Adstocked value: 7,651.36\n", + "Saturated value: 0.3478\n", + "Final response: 9731.8138\n", + "Raw spend: 7651.183466618017\n", + "After adstock: 7651.359937206252\n", + "After hill transform: 0.34778349959422106\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.68\n", + "Adstocked value: 15,012.90\n", + "Saturated value: 0.0007\n", + "Final response: 396.8214\n", + "Raw spend: 15011.67859561029\n", + "After adstock: 15012.900817832513\n", + "After hill transform: 0.0007346682364395851\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.97\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4925\n", + "Raw spend: 52109.97424625079\n", + "After adstock: 52110.30757958413\n", + "After hill transform: 0.340636172879303\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.00\n", + "Adstocked value: 3,286.33\n", + "Saturated value: 0.0061\n", + "Final response: 412.0286\n", + "Raw spend: 3285.997893003249\n", + "After adstock: 3286.3312263365824\n", + "After hill transform: 0.0061336107322681925\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.94\n", + "Adstocked value: 7,649.11\n", + "Saturated value: 0.3476\n", + "Final response: 9726.6424\n", + "Raw spend: 7648.937361858518\n", + "After adstock: 7649.113832446753\n", + "After hill transform: 0.3475986911928441\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.93\n", + "Adstocked value: 15,013.15\n", + "Saturated value: 0.0007\n", + "Final response: 396.8410\n", + "Raw spend: 15011.926302339278\n", + "After adstock: 15013.1485245615\n", + "After hill transform: 0.0007347045344907886\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4937\n", + "Raw spend: 52109.977531273835\n", + "After adstock: 52110.31086460717\n", + "After hill transform: 0.3406361811831935\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.30\n", + "Saturated value: 0.0061\n", + "Final response: 412.0199\n", + "Raw spend: 3285.971511295276\n", + "After adstock: 3286.3048446286093\n", + "After hill transform: 0.0061334819040681846\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1253\n", + "Raw spend: 7648.712751382567\n", + "After adstock: 7648.889221970802\n", + "After hill transform: 0.3475802098919919\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.93\n", + "Adstocked value: 15,013.15\n", + "Saturated value: 0.0007\n", + "Final response: 396.8410\n", + "Raw spend: 15011.926302354179\n", + "After adstock: 15013.148524576402\n", + "After hill transform: 0.0007347045344929722\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4937\n", + "Raw spend: 52109.977531273835\n", + "After adstock: 52110.31086460717\n", + "After hill transform: 0.3406361811831935\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.30\n", + "Saturated value: 0.0061\n", + "Final response: 412.0199\n", + "Raw spend: 3285.971511295276\n", + "After adstock: 3286.3048446286093\n", + "After hill transform: 0.0061334819040681846\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1253\n", + "Raw spend: 7648.712751382567\n", + "After adstock: 7648.889221970802\n", + "After hill transform: 0.3475802098919919\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.93\n", + "Adstocked value: 15,013.15\n", + "Saturated value: 0.0007\n", + "Final response: 396.8410\n", + "Raw spend: 15011.926302339278\n", + "After adstock: 15013.1485245615\n", + "After hill transform: 0.0007347045344907886\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4937\n", + "Raw spend: 52109.977531288736\n", + "After adstock: 52110.31086462207\n", + "After hill transform: 0.34063618118323113\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.30\n", + "Saturated value: 0.0061\n", + "Final response: 412.0199\n", + "Raw spend: 3285.971511295276\n", + "After adstock: 3286.3048446286093\n", + "After hill transform: 0.0061334819040681846\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1253\n", + "Raw spend: 7648.712751382567\n", + "After adstock: 7648.889221970802\n", + "After hill transform: 0.3475802098919919\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.93\n", + "Adstocked value: 15,013.15\n", + "Saturated value: 0.0007\n", + "Final response: 396.8410\n", + "Raw spend: 15011.926302339278\n", + "After adstock: 15013.1485245615\n", + "After hill transform: 0.0007347045344907886\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4937\n", + "Raw spend: 52109.977531273835\n", + "After adstock: 52110.31086460717\n", + "After hill transform: 0.3406361811831935\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.30\n", + "Saturated value: 0.0061\n", + "Final response: 412.0199\n", + "Raw spend: 3285.971511310177\n", + "After adstock: 3286.3048446435105\n", + "After hill transform: 0.00613348190414095\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1253\n", + "Raw spend: 7648.712751382567\n", + "After adstock: 7648.889221970802\n", + "After hill transform: 0.3475802098919919\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.93\n", + "Adstocked value: 15,013.15\n", + "Saturated value: 0.0007\n", + "Final response: 396.8410\n", + "Raw spend: 15011.926302339278\n", + "After adstock: 15013.1485245615\n", + "After hill transform: 0.0007347045344907886\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4937\n", + "Raw spend: 52109.977531273835\n", + "After adstock: 52110.31086460717\n", + "After hill transform: 0.3406361811831935\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.30\n", + "Saturated value: 0.0061\n", + "Final response: 412.0199\n", + "Raw spend: 3285.971511295276\n", + "After adstock: 3286.3048446286093\n", + "After hill transform: 0.0061334819040681846\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1253\n", + "Raw spend: 7648.712751397468\n", + "After adstock: 7648.889221985703\n", + "After hill transform: 0.34758020989321803\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,876.88\n", + "Adstocked value: 14,878.10\n", + "Saturated value: 0.0007\n", + "Final response: 386.2473\n", + "Raw spend: 14876.877535328324\n", + "After adstock: 14878.099757550546\n", + "After hill transform: 0.0007150914496230566\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,107.64\n", + "Adstocked value: 52,107.97\n", + "Saturated value: 0.3406\n", + "Final response: 48678.6493\n", + "Raw spend: 52107.63998604035\n", + "After adstock: 52107.97331937368\n", + "After hill transform: 0.340630272222158\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,299.83\n", + "Adstocked value: 3,300.17\n", + "Saturated value: 0.0062\n", + "Final response: 416.5820\n", + "Raw spend: 3299.832124557775\n", + "After adstock: 3300.1654578911084\n", + "After hill transform: 0.0062013947546525235\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,772.24\n", + "Adstocked value: 7,772.41\n", + "Saturated value: 0.3577\n", + "Final response: 10010.1418\n", + "Raw spend: 7772.238498304323\n", + "After adstock: 7772.414968892558\n", + "After hill transform: 0.35773003947690724\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,998.42\n", + "Adstocked value: 14,999.64\n", + "Saturated value: 0.0007\n", + "Final response: 395.7731\n", + "Raw spend: 14998.421425638182\n", + "After adstock: 14999.643647860405\n", + "After hill transform: 0.0007327273187289062\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.74\n", + "Adstocked value: 52,110.08\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4093\n", + "Raw spend: 52109.74377675049\n", + "After adstock: 52110.077110083825\n", + "After hill transform: 0.3406355902967882\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,287.36\n", + "Adstocked value: 3,287.69\n", + "Saturated value: 0.0061\n", + "Final response: 412.4748\n", + "Raw spend: 3287.357572621526\n", + "After adstock: 3287.6909059548593\n", + "After hill transform: 0.006140252614414901\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,661.07\n", + "Adstocked value: 7,661.24\n", + "Saturated value: 0.3486\n", + "Final response: 9754.5628\n", + "Raw spend: 7661.065326074743\n", + "After adstock: 7661.241796662978\n", + "After hill transform: 0.34859647351346207\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,010.58\n", + "Adstocked value: 15,011.80\n", + "Saturated value: 0.0007\n", + "Final response: 396.7342\n", + "Raw spend: 15010.575814669168\n", + "After adstock: 15011.79803689139\n", + "After hill transform: 0.0007345066533748757\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.95\n", + "Adstocked value: 52,110.29\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4853\n", + "Raw spend: 52109.9541558215\n", + "After adstock: 52110.287489154834\n", + "After hill transform: 0.34063612209464994\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.11\n", + "Adstocked value: 3,286.44\n", + "Saturated value: 0.0061\n", + "Final response: 412.0654\n", + "Raw spend: 3286.1101174279006\n", + "After adstock: 3286.443450761234\n", + "After hill transform: 0.006134158769512224\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,649.95\n", + "Adstocked value: 7,650.12\n", + "Saturated value: 0.3477\n", + "Final response: 9728.9694\n", + "Raw spend: 7649.948008851785\n", + "After adstock: 7650.12447944002\n", + "After hill transform: 0.34768184777108063\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.79\n", + "Adstocked value: 15,013.01\n", + "Saturated value: 0.0007\n", + "Final response: 396.8304\n", + "Raw spend: 15011.791253572266\n", + "After adstock: 15013.013475794489\n", + "After hill transform: 0.0007346847447833331\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4929\n", + "Raw spend: 52109.9751937286\n", + "After adstock: 52110.308527061934\n", + "After hill transform: 0.34063617527434004\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.99\n", + "Adstocked value: 3,286.32\n", + "Saturated value: 0.0061\n", + "Final response: 412.0245\n", + "Raw spend: 3285.985371908538\n", + "After adstock: 3286.3187052418716\n", + "After hill transform: 0.006133549588556838\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.84\n", + "Adstocked value: 7,649.01\n", + "Saturated value: 0.3476\n", + "Final response: 9726.4097\n", + "Raw spend: 7648.836277129489\n", + "After adstock: 7649.012747717724\n", + "After hill transform: 0.34759037379376645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.91\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8400\n", + "Raw spend: 15011.912797462577\n", + "After adstock: 15013.1350196848\n", + "After hill transform: 0.000734702555504084\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4936\n", + "Raw spend: 52109.97729751931\n", + "After adstock: 52110.31063085265\n", + "After hill transform: 0.34063618059230816\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0204\n", + "Raw spend: 3285.972897356602\n", + "After adstock: 3286.3062306899355\n", + "After hill transform: 0.006133488672496493\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.73\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1537\n", + "Raw spend: 7648.725103957259\n", + "After adstock: 7648.901574545494\n", + "After hill transform: 0.34758122628330673\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.15\n", + "Saturated value: 0.0007\n", + "Final response: 396.8409\n", + "Raw spend: 15011.924951851608\n", + "After adstock: 15013.14717407383\n", + "After hill transform: 0.0007347043365919586\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4937\n", + "Raw spend: 52109.97750789838\n", + "After adstock: 52110.310841231716\n", + "After hill transform: 0.34063618112410493\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.30\n", + "Saturated value: 0.0061\n", + "Final response: 412.0200\n", + "Raw spend: 3285.9716499014085\n", + "After adstock: 3286.304983234742\n", + "After hill transform: 0.00613348258091081\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1281\n", + "Raw spend: 7648.713986640037\n", + "After adstock: 7648.890457228272\n", + "After hill transform: 0.3475803115311348\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.15\n", + "Saturated value: 0.0007\n", + "Final response: 396.8409\n", + "Raw spend: 15011.92495186651\n", + "After adstock: 15013.147174088732\n", + "After hill transform: 0.0007347043365941422\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4937\n", + "Raw spend: 52109.97750789838\n", + "After adstock: 52110.310841231716\n", + "After hill transform: 0.34063618112410493\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.30\n", + "Saturated value: 0.0061\n", + "Final response: 412.0200\n", + "Raw spend: 3285.9716499014085\n", + "After adstock: 3286.304983234742\n", + "After hill transform: 0.00613348258091081\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1281\n", + "Raw spend: 7648.713986640037\n", + "After adstock: 7648.890457228272\n", + "After hill transform: 0.3475803115311348\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.15\n", + "Saturated value: 0.0007\n", + "Final response: 396.8409\n", + "Raw spend: 15011.924951851608\n", + "After adstock: 15013.14717407383\n", + "After hill transform: 0.0007347043365919586\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4937\n", + "Raw spend: 52109.97750791328\n", + "After adstock: 52110.31084124662\n", + "After hill transform: 0.3406361811241426\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.30\n", + "Saturated value: 0.0061\n", + "Final response: 412.0200\n", + "Raw spend: 3285.9716499014085\n", + "After adstock: 3286.304983234742\n", + "After hill transform: 0.00613348258091081\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1281\n", + "Raw spend: 7648.713986640037\n", + "After adstock: 7648.890457228272\n", + "After hill transform: 0.3475803115311348\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.15\n", + "Saturated value: 0.0007\n", + "Final response: 396.8409\n", + "Raw spend: 15011.924951851608\n", + "After adstock: 15013.14717407383\n", + "After hill transform: 0.0007347043365919586\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4937\n", + "Raw spend: 52109.97750789838\n", + "After adstock: 52110.310841231716\n", + "After hill transform: 0.34063618112410493\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.30\n", + "Saturated value: 0.0061\n", + "Final response: 412.0200\n", + "Raw spend: 3285.9716499163096\n", + "After adstock: 3286.304983249643\n", + "After hill transform: 0.0061334825809835755\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1281\n", + "Raw spend: 7648.713986640037\n", + "After adstock: 7648.890457228272\n", + "After hill transform: 0.3475803115311348\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.15\n", + "Saturated value: 0.0007\n", + "Final response: 396.8409\n", + "Raw spend: 15011.924951851608\n", + "After adstock: 15013.14717407383\n", + "After hill transform: 0.0007347043365919586\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4937\n", + "Raw spend: 52109.97750789838\n", + "After adstock: 52110.310841231716\n", + "After hill transform: 0.34063618112410493\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.30\n", + "Saturated value: 0.0061\n", + "Final response: 412.0200\n", + "Raw spend: 3285.9716499014085\n", + "After adstock: 3286.304983234742\n", + "After hill transform: 0.00613348258091081\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1281\n", + "Raw spend: 7648.713986654938\n", + "After adstock: 7648.890457243173\n", + "After hill transform: 0.3475803115323609\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,999.15\n", + "Adstocked value: 15,000.37\n", + "Saturated value: 0.0007\n", + "Final response: 395.8308\n", + "Raw spend: 14999.152283859106\n", + "After adstock: 15000.374506081329\n", + "After hill transform: 0.000732834231163599\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,112.18\n", + "Adstocked value: 52,112.52\n", + "Saturated value: 0.3406\n", + "Final response: 48680.2907\n", + "Raw spend: 52112.18372494707\n", + "After adstock: 52112.517058280406\n", + "After hill transform: 0.3406417579096517\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,288.65\n", + "Adstocked value: 3,288.99\n", + "Saturated value: 0.0061\n", + "Final response: 412.9006\n", + "Raw spend: 3288.6543596172546\n", + "After adstock: 3288.987692950588\n", + "After hill transform: 0.006146591369836967\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,656.60\n", + "Adstocked value: 7,656.77\n", + "Saturated value: 0.3482\n", + "Final response: 9744.2786\n", + "Raw spend: 7656.597775807356\n", + "After adstock: 7656.774246395591\n", + "After hill transform: 0.34822895162008094\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,010.65\n", + "Adstocked value: 15,011.87\n", + "Saturated value: 0.0007\n", + "Final response: 396.7398\n", + "Raw spend: 15010.647685052358\n", + "After adstock: 15011.86990727458\n", + "After hill transform: 0.0007345171833377917\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.20\n", + "Adstocked value: 52,110.53\n", + "Saturated value: 0.3406\n", + "Final response: 48679.5734\n", + "Raw spend: 52110.198129603246\n", + "After adstock: 52110.53146293658\n", + "After hill transform: 0.3406367388112983\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.24\n", + "Adstocked value: 3,286.57\n", + "Saturated value: 0.0061\n", + "Final response: 412.1080\n", + "Raw spend: 3286.239920872993\n", + "After adstock: 3286.5732542063265\n", + "After hill transform: 0.0061347926895738555\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,649.50\n", + "Adstocked value: 7,649.68\n", + "Saturated value: 0.3476\n", + "Final response: 9727.9433\n", + "Raw spend: 7649.502365556768\n", + "After adstock: 7649.6788361450035\n", + "After hill transform: 0.34764518021000085\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.80\n", + "Adstocked value: 15,013.02\n", + "Saturated value: 0.0007\n", + "Final response: 396.8308\n", + "Raw spend: 15011.797225171684\n", + "After adstock: 15013.019447393906\n", + "After hill transform: 0.0007346856198390337\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.00\n", + "Adstocked value: 52,110.33\n", + "Saturated value: 0.3406\n", + "Final response: 48679.5017\n", + "Raw spend: 52109.99957006887\n", + "After adstock: 52110.3329034022\n", + "After hill transform: 0.3406362368929106\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.00\n", + "Adstocked value: 3,286.33\n", + "Saturated value: 0.0061\n", + "Final response: 412.0288\n", + "Raw spend: 3285.9984769985667\n", + "After adstock: 3286.3318103319\n", + "After hill transform: 0.006133613584075954\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.79\n", + "Adstocked value: 7,648.97\n", + "Saturated value: 0.3476\n", + "Final response: 9726.3097\n", + "Raw spend: 7648.79282453171\n", + "After adstock: 7648.969295119945\n", + "After hill transform: 0.34758679844538204\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.91\n", + "Adstocked value: 15,013.13\n", + "Saturated value: 0.0007\n", + "Final response: 396.8399\n", + "Raw spend: 15011.912179183615\n", + "After adstock: 15013.134401405838\n", + "After hill transform: 0.0007347024649023905\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4945\n", + "Raw spend: 52109.97971411543\n", + "After adstock: 52110.31304744876\n", + "After hill transform: 0.3406361867009864\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0209\n", + "Raw spend: 3285.9743326111243\n", + "After adstock: 3286.3076659444578\n", + "After hill transform: 0.006133495681150314\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1463\n", + "Raw spend: 7648.721870429204\n", + "After adstock: 7648.898341017439\n", + "After hill transform: 0.3475809602230227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.15\n", + "Saturated value: 0.0007\n", + "Final response: 396.8408\n", + "Raw spend: 15011.923674584808\n", + "After adstock: 15013.145896807031\n", + "After hill transform: 0.0007347041494228589\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4938\n", + "Raw spend: 52109.97772852008\n", + "After adstock: 52110.31106185342\n", + "After hill transform: 0.3406361816817931\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0201\n", + "Raw spend: 3285.97191817238\n", + "After adstock: 3286.3052515057134\n", + "After hill transform: 0.006133483890933989\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1300\n", + "Raw spend: 7648.714775018953\n", + "After adstock: 7648.8912456071885\n", + "After hill transform: 0.3475803764003282\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.15\n", + "Saturated value: 0.0007\n", + "Final response: 396.8408\n", + "Raw spend: 15011.92367459971\n", + "After adstock: 15013.145896821932\n", + "After hill transform: 0.0007347041494250425\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4938\n", + "Raw spend: 52109.97772852008\n", + "After adstock: 52110.31106185342\n", + "After hill transform: 0.3406361816817931\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0201\n", + "Raw spend: 3285.97191817238\n", + "After adstock: 3286.3052515057134\n", + "After hill transform: 0.006133483890933989\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1300\n", + "Raw spend: 7648.714775018953\n", + "After adstock: 7648.8912456071885\n", + "After hill transform: 0.3475803764003282\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.15\n", + "Saturated value: 0.0007\n", + "Final response: 396.8408\n", + "Raw spend: 15011.923674584808\n", + "After adstock: 15013.145896807031\n", + "After hill transform: 0.0007347041494228589\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4938\n", + "Raw spend: 52109.977728534985\n", + "After adstock: 52110.31106186832\n", + "After hill transform: 0.34063618168183074\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0201\n", + "Raw spend: 3285.97191817238\n", + "After adstock: 3286.3052515057134\n", + "After hill transform: 0.006133483890933989\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1300\n", + "Raw spend: 7648.714775018953\n", + "After adstock: 7648.8912456071885\n", + "After hill transform: 0.3475803764003282\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.15\n", + "Saturated value: 0.0007\n", + "Final response: 396.8408\n", + "Raw spend: 15011.923674584808\n", + "After adstock: 15013.145896807031\n", + "After hill transform: 0.0007347041494228589\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4938\n", + "Raw spend: 52109.97772852008\n", + "After adstock: 52110.31106185342\n", + "After hill transform: 0.3406361816817931\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0201\n", + "Raw spend: 3285.971918187281\n", + "After adstock: 3286.3052515206145\n", + "After hill transform: 0.006133483891006756\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1300\n", + "Raw spend: 7648.714775018953\n", + "After adstock: 7648.8912456071885\n", + "After hill transform: 0.3475803764003282\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.15\n", + "Saturated value: 0.0007\n", + "Final response: 396.8408\n", + "Raw spend: 15011.923674584808\n", + "After adstock: 15013.145896807031\n", + "After hill transform: 0.0007347041494228589\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4938\n", + "Raw spend: 52109.97772852008\n", + "After adstock: 52110.31106185342\n", + "After hill transform: 0.3406361816817931\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0201\n", + "Raw spend: 3285.97191817238\n", + "After adstock: 3286.3052515057134\n", + "After hill transform: 0.006133483890933989\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1300\n", + "Raw spend: 7648.7147750338545\n", + "After adstock: 7648.89124562209\n", + "After hill transform: 0.34758037640155426\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,977.07\n", + "Adstocked value: 14,978.29\n", + "Saturated value: 0.0007\n", + "Final response: 394.0882\n", + "Raw spend: 14977.0658248844\n", + "After adstock: 14978.288047106622\n", + "After hill transform: 0.000729607928332226\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,111.94\n", + "Adstocked value: 52,112.28\n", + "Saturated value: 0.3406\n", + "Final response: 48680.2043\n", + "Raw spend: 52111.94468153214\n", + "After adstock: 52112.27801486548\n", + "After hill transform: 0.340641153674722\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,292.06\n", + "Adstocked value: 3,292.40\n", + "Saturated value: 0.0062\n", + "Final response: 414.0215\n", + "Raw spend: 3292.0641262289905\n", + "After adstock: 3292.397459562324\n", + "After hill transform: 0.006163277559474668\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,675.51\n", + "Adstocked value: 7,675.69\n", + "Saturated value: 0.3498\n", + "Final response: 9787.8154\n", + "Raw spend: 7675.513511585252\n", + "After adstock: 7675.689982173487\n", + "After hill transform: 0.34978481356176744\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,008.44\n", + "Adstocked value: 15,009.66\n", + "Saturated value: 0.0007\n", + "Final response: 396.5650\n", + "Raw spend: 15008.437889614768\n", + "After adstock: 15009.66011183699\n", + "After hill transform: 0.0007341934649693788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.17\n", + "Adstocked value: 52,110.51\n", + "Saturated value: 0.3406\n", + "Final response: 48679.5649\n", + "Raw spend: 52110.17442382129\n", + "After adstock: 52110.50775715463\n", + "After hill transform: 0.3406366788879525\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.58\n", + "Adstocked value: 3,286.91\n", + "Saturated value: 0.0061\n", + "Final response: 412.2199\n", + "Raw spend: 3286.581138978041\n", + "After adstock: 3286.9144723113745\n", + "After hill transform: 0.006136459284842016\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,651.39\n", + "Adstocked value: 7,651.57\n", + "Saturated value: 0.3478\n", + "Final response: 9732.3000\n", + "Raw spend: 7651.394648675583\n", + "After adstock: 7651.571119263818\n", + "After hill transform: 0.34780087511876273\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.58\n", + "Adstocked value: 15,012.80\n", + "Saturated value: 0.0007\n", + "Final response: 396.8132\n", + "Raw spend: 15011.575096087805\n", + "After adstock: 15012.797318310028\n", + "After hill transform: 0.0007346530703460374\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.00\n", + "Adstocked value: 52,110.33\n", + "Saturated value: 0.3406\n", + "Final response: 48679.5009\n", + "Raw spend: 52109.9973980502\n", + "After adstock: 52110.33073138354\n", + "After hill transform: 0.3406362314024777\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.03\n", + "Adstocked value: 3,286.37\n", + "Saturated value: 0.0061\n", + "Final response: 412.0400\n", + "Raw spend: 3286.032840252946\n", + "After adstock: 3286.3661735862793\n", + "After hill transform: 0.006133781390608626\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.98\n", + "Adstocked value: 7,649.16\n", + "Saturated value: 0.3476\n", + "Final response: 9726.7470\n", + "Raw spend: 7648.982762384617\n", + "After adstock: 7649.159232972852\n", + "After hill transform: 0.3476024268089011\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.89\n", + "Adstocked value: 15,013.11\n", + "Saturated value: 0.0007\n", + "Final response: 396.8381\n", + "Raw spend: 15011.888816735109\n", + "After adstock: 15013.111038957331\n", + "After hill transform: 0.0007346990414088542\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4945\n", + "Raw spend: 52109.9796954731\n", + "After adstock: 52110.313028806435\n", + "After hill transform: 0.3406361866538622\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.98\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0221\n", + "Raw spend: 3285.9780103804364\n", + "After adstock: 3286.31134371377\n", + "After hill transform: 0.006133513640504304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.74\n", + "Adstocked value: 7,648.92\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1917\n", + "Raw spend: 7648.741573755519\n", + "After adstock: 7648.918044343754\n", + "After hill transform: 0.3475825814465394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8406\n", + "Raw spend: 15011.920188799839\n", + "After adstock: 15013.142411022061\n", + "After hill transform: 0.0007347036386203954\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.97792521538\n", + "After adstock: 52110.31125854872\n", + "After hill transform: 0.340636182179\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0203\n", + "Raw spend: 3285.9725273931854\n", + "After adstock: 3286.305860726519\n", + "After hill transform: 0.006133486865887048\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1361\n", + "Raw spend: 7648.71745489261\n", + "After adstock: 7648.893925480845\n", + "After hill transform: 0.3475805969050028\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8406\n", + "Raw spend: 15011.92018881474\n", + "After adstock: 15013.142411036963\n", + "After hill transform: 0.0007347036386225788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.97792521538\n", + "After adstock: 52110.31125854872\n", + "After hill transform: 0.340636182179\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0203\n", + "Raw spend: 3285.9725273931854\n", + "After adstock: 3286.305860726519\n", + "After hill transform: 0.006133486865887048\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1361\n", + "Raw spend: 7648.71745489261\n", + "After adstock: 7648.893925480845\n", + "After hill transform: 0.3475805969050028\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8406\n", + "Raw spend: 15011.920188799839\n", + "After adstock: 15013.142411022061\n", + "After hill transform: 0.0007347036386203954\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.97792523028\n", + "After adstock: 52110.31125856362\n", + "After hill transform: 0.3406361821790377\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0203\n", + "Raw spend: 3285.9725273931854\n", + "After adstock: 3286.305860726519\n", + "After hill transform: 0.006133486865887048\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1361\n", + "Raw spend: 7648.71745489261\n", + "After adstock: 7648.893925480845\n", + "After hill transform: 0.3475805969050028\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8406\n", + "Raw spend: 15011.920188799839\n", + "After adstock: 15013.142411022061\n", + "After hill transform: 0.0007347036386203954\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.97792521538\n", + "After adstock: 52110.31125854872\n", + "After hill transform: 0.340636182179\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0203\n", + "Raw spend: 3285.9725274080865\n", + "After adstock: 3286.30586074142\n", + "After hill transform: 0.006133486865959814\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1361\n", + "Raw spend: 7648.71745489261\n", + "After adstock: 7648.893925480845\n", + "After hill transform: 0.3475805969050028\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8406\n", + "Raw spend: 15011.920188799839\n", + "After adstock: 15013.142411022061\n", + "After hill transform: 0.0007347036386203954\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.97792521538\n", + "After adstock: 52110.31125854872\n", + "After hill transform: 0.340636182179\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0203\n", + "Raw spend: 3285.9725273931854\n", + "After adstock: 3286.305860726519\n", + "After hill transform: 0.006133486865887048\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1361\n", + "Raw spend: 7648.717454907511\n", + "After adstock: 7648.893925495746\n", + "After hill transform: 0.3475805969062289\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,806.78\n", + "Adstocked value: 14,808.00\n", + "Saturated value: 0.0007\n", + "Final response: 380.8236\n", + "Raw spend: 14806.780543899882\n", + "After adstock: 14808.002766122105\n", + "After hill transform: 0.0007050500604119072\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,124.06\n", + "Adstocked value: 52,124.40\n", + "Saturated value: 0.3407\n", + "Final response: 48684.5812\n", + "Raw spend: 52124.06241818461\n", + "After adstock: 52124.39575151794\n", + "After hill transform: 0.340671781087434\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,322.50\n", + "Adstocked value: 3,322.83\n", + "Saturated value: 0.0063\n", + "Final response: 424.1093\n", + "Raw spend: 3322.500207224617\n", + "After adstock: 3322.8335405579505\n", + "After hill transform: 0.006313448795638554\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,803.24\n", + "Adstocked value: 7,803.42\n", + "Saturated value: 0.3603\n", + "Final response: 10081.2939\n", + "Raw spend: 7803.2449749216685\n", + "After adstock: 7803.421445509904\n", + "After hill transform: 0.3602727866893768\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,991.41\n", + "Adstocked value: 14,992.63\n", + "Saturated value: 0.0007\n", + "Final response: 395.2191\n", + "Raw spend: 14991.406224309843\n", + "After adstock: 14992.628446532066\n", + "After hill transform: 0.000731701638929769\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,111.39\n", + "Adstocked value: 52,111.72\n", + "Saturated value: 0.3406\n", + "Final response: 48680.0027\n", + "Raw spend: 52111.3863745123\n", + "After adstock: 52111.71970784564\n", + "After hill transform: 0.3406397424218692\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,289.63\n", + "Adstocked value: 3,289.96\n", + "Saturated value: 0.0062\n", + "Final response: 413.2196\n", + "Raw spend: 3289.6252953763287\n", + "After adstock: 3289.958628709662\n", + "After hill transform: 0.006151339968131434\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,664.17\n", + "Adstocked value: 7,664.35\n", + "Saturated value: 0.3489\n", + "Final response: 9761.7095\n", + "Raw spend: 7664.170206895516\n", + "After adstock: 7664.346677483751\n", + "After hill transform: 0.3488518756285458\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,009.87\n", + "Adstocked value: 15,011.09\n", + "Saturated value: 0.0007\n", + "Final response: 396.6782\n", + "Raw spend: 15009.868792350839\n", + "After adstock: 15011.091014573061\n", + "After hill transform: 0.0007344030705958337\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.12\n", + "Adstocked value: 52,110.45\n", + "Saturated value: 0.3406\n", + "Final response: 48679.5447\n", + "Raw spend: 52110.118770145076\n", + "After adstock: 52110.45210347841\n", + "After hill transform: 0.34063653820680767\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.34\n", + "Adstocked value: 3,286.67\n", + "Saturated value: 0.0061\n", + "Final response: 412.1401\n", + "Raw spend: 3286.3378041915\n", + "After adstock: 3286.6711375248333\n", + "After hill transform: 0.006135270748063571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,650.26\n", + "Adstocked value: 7,650.44\n", + "Saturated value: 0.3477\n", + "Final response: 9729.6940\n", + "Raw spend: 7650.2627300929\n", + "After adstock: 7650.439200681135\n", + "After hill transform: 0.3477077428576958\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.72\n", + "Adstocked value: 15,012.94\n", + "Saturated value: 0.0007\n", + "Final response: 396.8243\n", + "Raw spend: 15011.715049154938\n", + "After adstock: 15012.93727137716\n", + "After hill transform: 0.0007346735781357476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.99\n", + "Adstocked value: 52,110.33\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4990\n", + "Raw spend: 52109.99200970835\n", + "After adstock: 52110.32534304169\n", + "After hill transform: 0.34063621778181596\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.01\n", + "Adstocked value: 3,286.34\n", + "Saturated value: 0.0061\n", + "Final response: 412.0322\n", + "Raw spend: 3286.009055073017\n", + "After adstock: 3286.3423884063504\n", + "After hill transform: 0.0061336652398270896\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.87\n", + "Adstocked value: 7,649.05\n", + "Saturated value: 0.3476\n", + "Final response: 9726.4919\n", + "Raw spend: 7648.871982412638\n", + "After adstock: 7649.048453000873\n", + "After hill transform: 0.3475933116785241\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.90\n", + "Adstocked value: 15,013.12\n", + "Saturated value: 0.0007\n", + "Final response: 396.8389\n", + "Raw spend: 15011.89967483535\n", + "After adstock: 15013.121897057572\n", + "After hill transform: 0.000734700632535107\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4944\n", + "Raw spend: 52109.979333664676\n", + "After adstock: 52110.31266699801\n", + "After hill transform: 0.34063618573928195\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.98\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0215\n", + "Raw spend: 3285.9761801611685\n", + "After adstock: 3286.309513494502\n", + "After hill transform: 0.00613350470313828\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.73\n", + "Adstocked value: 7,648.91\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1717\n", + "Raw spend: 7648.732907644612\n", + "After adstock: 7648.909378232847\n", + "After hill transform: 0.3475818683841349\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8404\n", + "Raw spend: 15011.91813740339\n", + "After adstock: 15013.140359625613\n", + "After hill transform: 0.0007347033380114983\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.978066060314\n", + "After adstock: 52110.31139939365\n", + "After hill transform: 0.3406361825350282\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0204\n", + "Raw spend: 3285.9728926699836\n", + "After adstock: 3286.306226003317\n", + "After hill transform: 0.006133488649610744\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1397\n", + "Raw spend: 7648.71900016781\n", + "After adstock: 7648.895470756045\n", + "After hill transform: 0.34758072405293383\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8405\n", + "Raw spend: 15011.919983660195\n", + "After adstock: 15013.142205882417\n", + "After hill transform: 0.000734703608559502\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.977939299875\n", + "After adstock: 52110.31127263321\n", + "After hill transform: 0.34063618221460285\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0203\n", + "Raw spend: 3285.972563920865\n", + "After adstock: 3286.3058972541985\n", + "After hill transform: 0.006133487044259403\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1365\n", + "Raw spend: 7648.7176094201295\n", + "After adstock: 7648.894080008365\n", + "After hill transform: 0.3475806096197961\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8405\n", + "Raw spend: 15011.919983675096\n", + "After adstock: 15013.142205897318\n", + "After hill transform: 0.0007347036085616857\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.977939299875\n", + "After adstock: 52110.31127263321\n", + "After hill transform: 0.34063618221460285\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0203\n", + "Raw spend: 3285.972563920865\n", + "After adstock: 3286.3058972541985\n", + "After hill transform: 0.006133487044259403\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1365\n", + "Raw spend: 7648.7176094201295\n", + "After adstock: 7648.894080008365\n", + "After hill transform: 0.3475806096197961\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8405\n", + "Raw spend: 15011.919983660195\n", + "After adstock: 15013.142205882417\n", + "After hill transform: 0.000734703608559502\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.97793931478\n", + "After adstock: 52110.31127264811\n", + "After hill transform: 0.3406361822146405\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0203\n", + "Raw spend: 3285.972563920865\n", + "After adstock: 3286.3058972541985\n", + "After hill transform: 0.006133487044259403\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1365\n", + "Raw spend: 7648.7176094201295\n", + "After adstock: 7648.894080008365\n", + "After hill transform: 0.3475806096197961\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8405\n", + "Raw spend: 15011.919983660195\n", + "After adstock: 15013.142205882417\n", + "After hill transform: 0.000734703608559502\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.977939299875\n", + "After adstock: 52110.31127263321\n", + "After hill transform: 0.34063618221460285\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0203\n", + "Raw spend: 3285.972563935766\n", + "After adstock: 3286.3058972690997\n", + "After hill transform: 0.006133487044332169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1365\n", + "Raw spend: 7648.7176094201295\n", + "After adstock: 7648.894080008365\n", + "After hill transform: 0.3475806096197961\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8405\n", + "Raw spend: 15011.919983660195\n", + "After adstock: 15013.142205882417\n", + "After hill transform: 0.000734703608559502\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.977939299875\n", + "After adstock: 52110.31127263321\n", + "After hill transform: 0.34063618221460285\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0203\n", + "Raw spend: 3285.972563920865\n", + "After adstock: 3286.3058972541985\n", + "After hill transform: 0.006133487044259403\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1365\n", + "Raw spend: 7648.717609435031\n", + "After adstock: 7648.894080023266\n", + "After hill transform: 0.3475806096210222\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,966.86\n", + "Adstocked value: 13,968.09\n", + "Saturated value: 0.0006\n", + "Final response: 319.7276\n", + "Raw spend: 13966.864959091119\n", + "After adstock: 13968.087181313342\n", + "After hill transform: 0.0005919381232856078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,180.22\n", + "Adstocked value: 52,180.55\n", + "Saturated value: 0.3408\n", + "Final response: 48704.8545\n", + "Raw spend: 52180.22023320799\n", + "After adstock: 52180.553566541326\n", + "After hill transform: 0.34081364364744066\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,470.15\n", + "Adstocked value: 3,470.48\n", + "Saturated value: 0.0071\n", + "Final response: 475.1717\n", + "Raw spend: 3470.146256540594\n", + "After adstock: 3470.4795898739276\n", + "After hill transform: 0.007073582178532589\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,439.36\n", + "Adstocked value: 8,439.53\n", + "Saturated value: 0.4118\n", + "Final response: 11522.0596\n", + "Raw spend: 8439.35669539108\n", + "After adstock: 8439.533165979316\n", + "After hill transform: 0.41176108511724635\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,907.41\n", + "Adstocked value: 14,908.64\n", + "Saturated value: 0.0007\n", + "Final response: 388.6261\n", + "Raw spend: 14907.414481203286\n", + "After adstock: 14908.636703425509\n", + "After hill transform: 0.0007194954525263883\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,117.00\n", + "Adstocked value: 52,117.34\n", + "Saturated value: 0.3407\n", + "Final response: 48682.0312\n", + "Raw spend: 52117.002168690684\n", + "After adstock: 52117.33550202402\n", + "After hill transform: 0.3406539371079464\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,304.39\n", + "Adstocked value: 3,304.72\n", + "Saturated value: 0.0062\n", + "Final response: 418.0889\n", + "Raw spend: 3304.389933182838\n", + "After adstock: 3304.7232665161714\n", + "After hill transform: 0.00622382663796224\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,727.78\n", + "Adstocked value: 7,727.96\n", + "Saturated value: 0.3541\n", + "Final response: 9908.0208\n", + "Raw spend: 7727.781518017225\n", + "After adstock: 7727.95798860546\n", + "After hill transform: 0.354080567514166\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,001.47\n", + "Adstocked value: 15,002.69\n", + "Saturated value: 0.0007\n", + "Final response: 396.0139\n", + "Raw spend: 15001.469433414504\n", + "After adstock: 15002.691655636727\n", + "After hill transform: 0.0007331732603212142\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.68\n", + "Adstocked value: 52,111.01\n", + "Saturated value: 0.3406\n", + "Final response: 48679.7476\n", + "Raw spend: 52110.680362238956\n", + "After adstock: 52111.01369557229\n", + "After hill transform: 0.34063795779150097\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,287.81\n", + "Adstocked value: 3,288.15\n", + "Saturated value: 0.0061\n", + "Final response: 412.6247\n", + "Raw spend: 3287.8143008470624\n", + "After adstock: 3288.147634180396\n", + "After hill transform: 0.006142484667000373\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,656.62\n", + "Adstocked value: 7,656.80\n", + "Saturated value: 0.3482\n", + "Final response: 9744.3390\n", + "Raw spend: 7656.624000279839\n", + "After adstock: 7656.800470868074\n", + "After hill transform: 0.3482311090686741\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,010.87\n", + "Adstocked value: 15,012.10\n", + "Saturated value: 0.0007\n", + "Final response: 396.7578\n", + "Raw spend: 15010.874928635625\n", + "After adstock: 15012.097150857848\n", + "After hill transform: 0.0007345504781929389\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.05\n", + "Adstocked value: 52,110.38\n", + "Saturated value: 0.3406\n", + "Final response: 48679.5192\n", + "Raw spend: 52110.04818159378\n", + "After adstock: 52110.38151492712\n", + "After hill transform: 0.3406363597731683\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.16\n", + "Adstocked value: 3,286.49\n", + "Saturated value: 0.0061\n", + "Final response: 412.0807\n", + "Raw spend: 3286.156737613485\n", + "After adstock: 3286.4900709468184\n", + "After hill transform: 0.006134386443534207\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,649.51\n", + "Adstocked value: 7,649.68\n", + "Saturated value: 0.3476\n", + "Final response: 9727.9569\n", + "Raw spend: 7649.5082485061\n", + "After adstock: 7649.684719094335\n", + "After hill transform: 0.347645664261626\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.82\n", + "Adstocked value: 15,013.04\n", + "Saturated value: 0.0007\n", + "Final response: 396.8323\n", + "Raw spend: 15011.815478157738\n", + "After adstock: 15013.03770037996\n", + "After hill transform: 0.000734688294567202\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4964\n", + "Raw spend: 52109.98496352926\n", + "After adstock: 52110.3182968626\n", + "After hill transform: 0.3406361999704681\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.99\n", + "Adstocked value: 3,286.32\n", + "Saturated value: 0.0061\n", + "Final response: 412.0263\n", + "Raw spend: 3285.990981290127\n", + "After adstock: 3286.3243146234604\n", + "After hill transform: 0.006133576980557258\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.80\n", + "Adstocked value: 7,648.97\n", + "Saturated value: 0.3476\n", + "Final response: 9726.3185\n", + "Raw spend: 7648.796673328727\n", + "After adstock: 7648.973143916962\n", + "After hill transform: 0.3475871151306065\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.91\n", + "Adstocked value: 15,013.13\n", + "Saturated value: 0.0007\n", + "Final response: 396.8397\n", + "Raw spend: 15011.909533109949\n", + "After adstock: 15013.131755332171\n", + "After hill transform: 0.0007347020771507153\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4941\n", + "Raw spend: 52109.97864172282\n", + "After adstock: 52110.31197505615\n", + "After hill transform: 0.3406361839901894\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0209\n", + "Raw spend: 3285.974405657791\n", + "After adstock: 3286.3077389911246\n", + "After hill transform: 0.006133496037852891\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.73\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1547\n", + "Raw spend: 7648.725515810989\n", + "After adstock: 7648.901986399224\n", + "After hill transform: 0.34758126017134305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8405\n", + "Raw spend: 15011.91893860517\n", + "After adstock: 15013.141160827392\n", + "After hill transform: 0.0007347034554185277\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.97800954217\n", + "After adstock: 52110.3113428755\n", + "After hill transform: 0.34063618239216154\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0203\n", + "Raw spend: 3285.9727480945576\n", + "After adstock: 3286.306081427891\n", + "After hill transform: 0.006133487943618388\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1383\n", + "Raw spend: 7648.718400059215\n", + "After adstock: 7648.89487064745\n", + "After hill transform: 0.3475806746749554\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8405\n", + "Raw spend: 15011.919879154691\n", + "After adstock: 15013.142101376914\n", + "After hill transform: 0.0007347035932454036\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.97794632411\n", + "After adstock: 52110.31127965744\n", + "After hill transform: 0.3406361822323587\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0203\n", + "Raw spend: 3285.972582338234\n", + "After adstock: 3286.3059156715676\n", + "After hill transform: 0.006133487134195298\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1367\n", + "Raw spend: 7648.717688484038\n", + "After adstock: 7648.894159072273\n", + "After hill transform: 0.34758061612531216\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8405\n", + "Raw spend: 15011.919879169593\n", + "After adstock: 15013.142101391815\n", + "After hill transform: 0.0007347035932475871\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.97794632411\n", + "After adstock: 52110.31127965744\n", + "After hill transform: 0.3406361822323587\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0203\n", + "Raw spend: 3285.972582338234\n", + "After adstock: 3286.3059156715676\n", + "After hill transform: 0.006133487134195298\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1367\n", + "Raw spend: 7648.717688484038\n", + "After adstock: 7648.894159072273\n", + "After hill transform: 0.34758061612531216\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8405\n", + "Raw spend: 15011.919879154691\n", + "After adstock: 15013.142101376914\n", + "After hill transform: 0.0007347035932454036\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.97794633901\n", + "After adstock: 52110.31127967234\n", + "After hill transform: 0.34063618223239633\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0203\n", + "Raw spend: 3285.972582338234\n", + "After adstock: 3286.3059156715676\n", + "After hill transform: 0.006133487134195298\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1367\n", + "Raw spend: 7648.717688484038\n", + "After adstock: 7648.894159072273\n", + "After hill transform: 0.34758061612531216\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8405\n", + "Raw spend: 15011.919879154691\n", + "After adstock: 15013.142101376914\n", + "After hill transform: 0.0007347035932454036\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.97794632411\n", + "After adstock: 52110.31127965744\n", + "After hill transform: 0.3406361822323587\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0203\n", + "Raw spend: 3285.9725823531353\n", + "After adstock: 3286.305915686469\n", + "After hill transform: 0.006133487134268063\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1367\n", + "Raw spend: 7648.717688484038\n", + "After adstock: 7648.894159072273\n", + "After hill transform: 0.34758061612531216\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8405\n", + "Raw spend: 15011.919879154691\n", + "After adstock: 15013.142101376914\n", + "After hill transform: 0.0007347035932454036\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.97794632411\n", + "After adstock: 52110.31127965744\n", + "After hill transform: 0.3406361822323587\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0203\n", + "Raw spend: 3285.972582338234\n", + "After adstock: 3286.3059156715676\n", + "After hill transform: 0.006133487134195298\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1367\n", + "Raw spend: 7648.717688498939\n", + "After adstock: 7648.894159087175\n", + "After hill transform: 0.34758061612653823\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,010.92\n", + "Adstocked value: 15,012.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.7610\n", + "Raw spend: 15010.91508354849\n", + "After adstock: 15012.137305770713\n", + "After hill transform: 0.0007345563616406018\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.09\n", + "Adstocked value: 52,110.42\n", + "Saturated value: 0.3406\n", + "Final response: 48679.5338\n", + "Raw spend: 52110.088577391805\n", + "After adstock: 52110.42191072514\n", + "After hill transform: 0.34063646188563307\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.49\n", + "Adstocked value: 3,286.83\n", + "Saturated value: 0.0061\n", + "Final response: 412.1911\n", + "Raw spend: 3286.4933729267964\n", + "After adstock: 3286.82670626013\n", + "After hill transform: 0.006136030586866884\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,649.09\n", + "Adstocked value: 7,649.27\n", + "Saturated value: 0.3476\n", + "Final response: 9726.9964\n", + "Raw spend: 7649.09111036368\n", + "After adstock: 7649.267580951915\n", + "After hill transform: 0.3476113418118383\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.82\n", + "Adstocked value: 15,013.04\n", + "Saturated value: 0.0007\n", + "Final response: 396.8326\n", + "Raw spend: 15011.819399594071\n", + "After adstock: 15013.041621816294\n", + "After hill transform: 0.0007346888692014905\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.99\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4979\n", + "Raw spend: 52109.98900943088\n", + "After adstock: 52110.322342764215\n", + "After hill transform: 0.34063621019770784\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.02\n", + "Adstocked value: 3,286.36\n", + "Saturated value: 0.0061\n", + "Final response: 412.0374\n", + "Raw spend: 3286.0246613970903\n", + "After adstock: 3286.357994730424\n", + "After hill transform: 0.006133741450439489\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.76\n", + "Adstocked value: 7,648.93\n", + "Saturated value: 0.3476\n", + "Final response: 9726.2226\n", + "Raw spend: 7648.755030672002\n", + "After adstock: 7648.931501260237\n", + "After hill transform: 0.34758368870436146\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.91\n", + "Adstocked value: 15,013.13\n", + "Saturated value: 0.0007\n", + "Final response: 396.8397\n", + "Raw spend: 15011.909831198629\n", + "After adstock: 15013.132053420852\n", + "After hill transform: 0.0007347021208321775\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4943\n", + "Raw spend: 52109.979052634786\n", + "After adstock: 52110.31238596812\n", + "After hill transform: 0.3406361850288938\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.98\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0220\n", + "Raw spend: 3285.9777902441197\n", + "After adstock: 3286.311123577453\n", + "After hill transform: 0.006133512565529495\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1453\n", + "Raw spend: 7648.721422702834\n", + "After adstock: 7648.8978932910695\n", + "After hill transform: 0.3475809233833209\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8405\n", + "Raw spend: 15011.918874359086\n", + "After adstock: 15013.141096581308\n", + "After hill transform: 0.0007347034460039927\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.97805695517\n", + "After adstock: 52110.31139028851\n", + "After hill transform: 0.3406361825120122\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0205\n", + "Raw spend: 3285.973103128823\n", + "After adstock: 3286.3064364621564\n", + "After hill transform: 0.006133489677325816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1375\n", + "Raw spend: 7648.718061905918\n", + "After adstock: 7648.894532494153\n", + "After hill transform: 0.34758064685111406\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8405\n", + "Raw spend: 15011.91977867513\n", + "After adstock: 15013.142000897353\n", + "After hill transform: 0.0007347035785212615\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.977957387215\n", + "After adstock: 52110.31129072055\n", + "After hill transform: 0.34063618226032405\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0203\n", + "Raw spend: 3285.972634417293\n", + "After adstock: 3286.3059677506267\n", + "After hill transform: 0.006133487388508321\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1368\n", + "Raw spend: 7648.717725826226\n", + "After adstock: 7648.8941964144615\n", + "After hill transform: 0.3475806191978923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8405\n", + "Raw spend: 15011.919778690031\n", + "After adstock: 15013.142000912254\n", + "After hill transform: 0.000734703578523445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.977957387215\n", + "After adstock: 52110.31129072055\n", + "After hill transform: 0.34063618226032405\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0203\n", + "Raw spend: 3285.972634417293\n", + "After adstock: 3286.3059677506267\n", + "After hill transform: 0.006133487388508321\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1368\n", + "Raw spend: 7648.717725826226\n", + "After adstock: 7648.8941964144615\n", + "After hill transform: 0.3475806191978923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8405\n", + "Raw spend: 15011.91977867513\n", + "After adstock: 15013.142000897353\n", + "After hill transform: 0.0007347035785212615\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.977957402116\n", + "After adstock: 52110.31129073545\n", + "After hill transform: 0.3406361822603617\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0203\n", + "Raw spend: 3285.972634417293\n", + "After adstock: 3286.3059677506267\n", + "After hill transform: 0.006133487388508321\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1368\n", + "Raw spend: 7648.717725826226\n", + "After adstock: 7648.8941964144615\n", + "After hill transform: 0.3475806191978923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8405\n", + "Raw spend: 15011.91977867513\n", + "After adstock: 15013.142000897353\n", + "After hill transform: 0.0007347035785212615\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.977957387215\n", + "After adstock: 52110.31129072055\n", + "After hill transform: 0.34063618226032405\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0203\n", + "Raw spend: 3285.9726344321944\n", + "After adstock: 3286.305967765528\n", + "After hill transform: 0.0061334873885810865\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1368\n", + "Raw spend: 7648.717725826226\n", + "After adstock: 7648.8941964144615\n", + "After hill transform: 0.3475806191978923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8405\n", + "Raw spend: 15011.91977867513\n", + "After adstock: 15013.142000897353\n", + "After hill transform: 0.0007347035785212615\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.977957387215\n", + "After adstock: 52110.31129072055\n", + "After hill transform: 0.34063618226032405\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0203\n", + "Raw spend: 3285.972634417293\n", + "After adstock: 3286.3059677506267\n", + "After hill transform: 0.006133487388508321\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1368\n", + "Raw spend: 7648.7177258411275\n", + "After adstock: 7648.894196429363\n", + "After hill transform: 0.34758061919911837\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,007.04\n", + "Adstocked value: 15,008.26\n", + "Saturated value: 0.0007\n", + "Final response: 396.4546\n", + "Raw spend: 15007.042132194847\n", + "After adstock: 15008.26435441707\n", + "After hill transform: 0.0007339890459510797\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.48\n", + "Adstocked value: 52,110.81\n", + "Saturated value: 0.3406\n", + "Final response: 48679.6737\n", + "Raw spend: 52110.47577938468\n", + "After adstock: 52110.809112718016\n", + "After hill transform: 0.3406374406512443\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,288.49\n", + "Adstocked value: 3,288.82\n", + "Saturated value: 0.0061\n", + "Final response: 412.8452\n", + "Raw spend: 3288.4857834131126\n", + "After adstock: 3288.819116746446\n", + "After hill transform: 0.006145767135268977\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,650.58\n", + "Adstocked value: 7,650.76\n", + "Saturated value: 0.3477\n", + "Final response: 9730.4347\n", + "Raw spend: 7650.584449238142\n", + "After adstock: 7650.760919826377\n", + "After hill transform: 0.3477342135576264\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.43\n", + "Adstocked value: 15,012.65\n", + "Saturated value: 0.0007\n", + "Final response: 396.8019\n", + "Raw spend: 15011.432014027101\n", + "After adstock: 15012.654236249324\n", + "After hill transform: 0.0007346321044481964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.03\n", + "Adstocked value: 52,110.36\n", + "Saturated value: 0.3406\n", + "Final response: 48679.5119\n", + "Raw spend: 52110.02773958696\n", + "After adstock: 52110.3610729203\n", + "After hill transform: 0.34063630809985596\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.22\n", + "Adstocked value: 3,286.56\n", + "Saturated value: 0.0061\n", + "Final response: 412.1027\n", + "Raw spend: 3286.223949316875\n", + "After adstock: 3286.5572826502084\n", + "After hill transform: 0.006134714687249482\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.90\n", + "Adstocked value: 7,649.08\n", + "Saturated value: 0.3476\n", + "Final response: 9726.5666\n", + "Raw spend: 7648.904398167418\n", + "After adstock: 7649.080868755653\n", + "After hill transform: 0.34759597889407734\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.87\n", + "Adstocked value: 15,013.09\n", + "Saturated value: 0.0007\n", + "Final response: 396.8367\n", + "Raw spend: 15011.871002210328\n", + "After adstock: 15013.09322443255\n", + "After hill transform: 0.0007346964309057726\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.982935607186\n", + "After adstock: 52110.31626894052\n", + "After hill transform: 0.34063619484428165\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.00\n", + "Adstocked value: 3,286.33\n", + "Saturated value: 0.0061\n", + "Final response: 412.0285\n", + "Raw spend: 3285.9977659072515\n", + "After adstock: 3286.331099240585\n", + "After hill transform: 0.006133610111624022\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.74\n", + "Adstocked value: 7,648.91\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1797\n", + "Raw spend: 7648.736393060345\n", + "After adstock: 7648.91286364858\n", + "After hill transform: 0.34758215517010843\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.91\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8401\n", + "Raw spend: 15011.91490102865\n", + "After adstock: 15013.137123250872\n", + "After hill transform: 0.0007347028637576307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4941\n", + "Raw spend: 52109.97845520921\n", + "After adstock: 52110.311788542545\n", + "After hill transform: 0.3406361835187198\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.98\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0211\n", + "Raw spend: 3285.975147566289\n", + "After adstock: 3286.3084808996223\n", + "After hill transform: 0.006133499660752308\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1410\n", + "Raw spend: 7648.719592549638\n", + "After adstock: 7648.896063137873\n", + "After hill transform: 0.3475807727951398\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8405\n", + "Raw spend: 15011.919290910482\n", + "After adstock: 15013.141513132705\n", + "After hill transform: 0.0007347035070448776\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.97800716941\n", + "After adstock: 52110.31134050275\n", + "After hill transform: 0.3406361823861636\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0204\n", + "Raw spend: 3285.972885732193\n", + "After adstock: 3286.3062190655264\n", + "After hill transform: 0.0061334886157320455\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717912498568\n", + "After adstock: 7648.894383086803\n", + "After hill transform: 0.3475806345576174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8405\n", + "Raw spend: 15011.919290925383\n", + "After adstock: 15013.141513147606\n", + "After hill transform: 0.0007347035070470611\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.97800716941\n", + "After adstock: 52110.31134050275\n", + "After hill transform: 0.3406361823861636\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0204\n", + "Raw spend: 3285.972885732193\n", + "After adstock: 3286.3062190655264\n", + "After hill transform: 0.0061334886157320455\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717912498568\n", + "After adstock: 7648.894383086803\n", + "After hill transform: 0.3475806345576174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8405\n", + "Raw spend: 15011.919290910482\n", + "After adstock: 15013.141513132705\n", + "After hill transform: 0.0007347035070448776\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.97800718431\n", + "After adstock: 52110.31134051765\n", + "After hill transform: 0.34063618238620125\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0204\n", + "Raw spend: 3285.972885732193\n", + "After adstock: 3286.3062190655264\n", + "After hill transform: 0.0061334886157320455\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717912498568\n", + "After adstock: 7648.894383086803\n", + "After hill transform: 0.3475806345576174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8405\n", + "Raw spend: 15011.919290910482\n", + "After adstock: 15013.141513132705\n", + "After hill transform: 0.0007347035070448776\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.97800716941\n", + "After adstock: 52110.31134050275\n", + "After hill transform: 0.3406361823861636\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0204\n", + "Raw spend: 3285.972885747094\n", + "After adstock: 3286.3062190804276\n", + "After hill transform: 0.00613348861580481\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717912498568\n", + "After adstock: 7648.894383086803\n", + "After hill transform: 0.3475806345576174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8405\n", + "Raw spend: 15011.919290910482\n", + "After adstock: 15013.141513132705\n", + "After hill transform: 0.0007347035070448776\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.97800716941\n", + "After adstock: 52110.31134050275\n", + "After hill transform: 0.3406361823861636\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0204\n", + "Raw spend: 3285.972885732193\n", + "After adstock: 3286.3062190655264\n", + "After hill transform: 0.0061334886157320455\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717912513469\n", + "After adstock: 7648.894383101704\n", + "After hill transform: 0.3475806345588434\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,987.68\n", + "Adstocked value: 14,988.90\n", + "Saturated value: 0.0007\n", + "Final response: 394.9249\n", + "Raw spend: 14987.678376160255\n", + "After adstock: 14988.900598382477\n", + "After hill transform: 0.0007311569859288706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,112.41\n", + "Adstocked value: 52,112.75\n", + "Saturated value: 0.3406\n", + "Final response: 48680.3730\n", + "Raw spend: 52112.41168929503\n", + "After adstock: 52112.74502262837\n", + "After hill transform: 0.34064233413769773\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,298.45\n", + "Adstocked value: 3,298.78\n", + "Saturated value: 0.0062\n", + "Final response: 416.1248\n", + "Raw spend: 3298.447321023076\n", + "After adstock: 3298.7806543564093\n", + "After hill transform: 0.006194589061655765\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,658.05\n", + "Adstocked value: 7,658.23\n", + "Saturated value: 0.3483\n", + "Final response: 9747.6235\n", + "Raw spend: 7658.050757752415\n", + "After adstock: 7658.22722834065\n", + "After hill transform: 0.348348484540164\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,009.50\n", + "Adstocked value: 15,010.72\n", + "Saturated value: 0.0007\n", + "Final response: 396.6486\n", + "Raw spend: 15009.49519943546\n", + "After adstock: 15010.717421657682\n", + "After hill transform: 0.0007343483410397931\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.22\n", + "Adstocked value: 52,110.55\n", + "Saturated value: 0.3406\n", + "Final response: 48679.5818\n", + "Raw spend: 52110.221375381974\n", + "After adstock: 52110.55470871531\n", + "After hill transform: 0.34063679757182885\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,287.22\n", + "Adstocked value: 3,287.55\n", + "Saturated value: 0.0061\n", + "Final response: 412.4297\n", + "Raw spend: 3287.220329261281\n", + "After adstock: 3287.5536625946147\n", + "After hill transform: 0.006139581996523205\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,649.65\n", + "Adstocked value: 7,649.83\n", + "Saturated value: 0.3477\n", + "Final response: 9728.2860\n", + "Raw spend: 7649.651197023953\n", + "After adstock: 7649.827667612188\n", + "After hill transform: 0.3476574261100785\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.68\n", + "Adstocked value: 15,012.90\n", + "Saturated value: 0.0007\n", + "Final response: 396.8213\n", + "Raw spend: 15011.67688176298\n", + "After adstock: 15012.899103985203\n", + "After hill transform: 0.0007346679853027339\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.00\n", + "Adstocked value: 52,110.34\n", + "Saturated value: 0.3406\n", + "Final response: 48679.5027\n", + "Raw spend: 52110.002343990665\n", + "After adstock: 52110.335677324\n", + "After hill transform: 0.3406362439048352\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.10\n", + "Adstocked value: 3,286.43\n", + "Saturated value: 0.0061\n", + "Final response: 412.0613\n", + "Raw spend: 3286.0976300851016\n", + "After adstock: 3286.430963418435\n", + "After hill transform: 0.006134097787287234\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.81\n", + "Adstocked value: 7,648.99\n", + "Saturated value: 0.3476\n", + "Final response: 9726.3521\n", + "Raw spend: 7648.811240951106\n", + "After adstock: 7648.987711539341\n", + "After hill transform: 0.3475883137778431\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.90\n", + "Adstocked value: 15,013.12\n", + "Saturated value: 0.0007\n", + "Final response: 396.8386\n", + "Raw spend: 15011.895049995732\n", + "After adstock: 15013.117272217954\n", + "After hill transform: 0.0007346999548192441\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4948\n", + "Raw spend: 52109.980440851534\n", + "After adstock: 52110.31377418487\n", + "After hill transform: 0.34063618853803185\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.99\n", + "Adstocked value: 3,286.32\n", + "Saturated value: 0.0061\n", + "Final response: 412.0245\n", + "Raw spend: 3285.985360167484\n", + "After adstock: 3286.3186935008175\n", + "After hill transform: 0.00613354953122244\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.73\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1587\n", + "Raw spend: 7648.727245343822\n", + "After adstock: 7648.903715932057\n", + "After hill transform: 0.3475814024802891\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8403\n", + "Raw spend: 15011.916866819007\n", + "After adstock: 15013.13908904123\n", + "After hill transform: 0.0007347031518218001\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4940\n", + "Raw spend: 52109.97825053762\n", + "After adstock: 52110.31158387096\n", + "After hill transform: 0.34063618300135046\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0208\n", + "Raw spend: 3285.974133175722\n", + "After adstock: 3286.3074665090553\n", + "After hill transform: 0.0061334947072644325\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1393\n", + "Raw spend: 7648.7188457830935\n", + "After adstock: 7648.895316371329\n", + "After hill transform: 0.34758071134989105\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8405\n", + "Raw spend: 15011.919048501335\n", + "After adstock: 15013.141270723558\n", + "After hill transform: 0.0007347034715225648\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.97803150623\n", + "After adstock: 52110.31136483957\n", + "After hill transform: 0.3406361824476823\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0204\n", + "Raw spend: 3285.973010476546\n", + "After adstock: 3286.3063438098793\n", + "After hill transform: 0.006133489224885117\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1374\n", + "Raw spend: 7648.7180058270205\n", + "After adstock: 7648.894476415256\n", + "After hill transform: 0.34758064223684476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8405\n", + "Raw spend: 15011.919266669567\n", + "After adstock: 15013.14148889179\n", + "After hill transform: 0.0007347035034926462\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.978009603095\n", + "After adstock: 52110.31134293643\n", + "After hill transform: 0.34063618239231547\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0204\n", + "Raw spend: 3285.972898206628\n", + "After adstock: 3286.3062315399616\n", + "After hill transform: 0.00613348867664735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717921831413\n", + "After adstock: 7648.894392419648\n", + "After hill transform: 0.3475806353255401\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8405\n", + "Raw spend: 15011.919266684468\n", + "After adstock: 15013.141488906691\n", + "After hill transform: 0.0007347035034948298\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.978009603095\n", + "After adstock: 52110.31134293643\n", + "After hill transform: 0.34063618239231547\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0204\n", + "Raw spend: 3285.972898206628\n", + "After adstock: 3286.3062315399616\n", + "After hill transform: 0.00613348867664735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717921831413\n", + "After adstock: 7648.894392419648\n", + "After hill transform: 0.3475806353255401\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8405\n", + "Raw spend: 15011.919266669567\n", + "After adstock: 15013.14148889179\n", + "After hill transform: 0.0007347035034926462\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.978009618\n", + "After adstock: 52110.31134295133\n", + "After hill transform: 0.34063618239235316\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0204\n", + "Raw spend: 3285.972898206628\n", + "After adstock: 3286.3062315399616\n", + "After hill transform: 0.00613348867664735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717921831413\n", + "After adstock: 7648.894392419648\n", + "After hill transform: 0.3475806353255401\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8405\n", + "Raw spend: 15011.919266669567\n", + "After adstock: 15013.14148889179\n", + "After hill transform: 0.0007347035034926462\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.978009603095\n", + "After adstock: 52110.31134293643\n", + "After hill transform: 0.34063618239231547\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0204\n", + "Raw spend: 3285.9728982215292\n", + "After adstock: 3286.3062315548627\n", + "After hill transform: 0.006133488676720115\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717921831413\n", + "After adstock: 7648.894392419648\n", + "After hill transform: 0.3475806353255401\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8405\n", + "Raw spend: 15011.919266669567\n", + "After adstock: 15013.14148889179\n", + "After hill transform: 0.0007347035034926462\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.978009603095\n", + "After adstock: 52110.31134293643\n", + "After hill transform: 0.34063618239231547\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0204\n", + "Raw spend: 3285.972898206628\n", + "After adstock: 3286.3062315399616\n", + "After hill transform: 0.00613348867664735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717921846314\n", + "After adstock: 7648.894392434549\n", + "After hill transform: 0.3475806353267662\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,687.57\n", + "Adstocked value: 14,688.79\n", + "Saturated value: 0.0007\n", + "Final response: 371.7167\n", + "Raw spend: 14687.57209136179\n", + "After adstock: 14688.794313584012\n", + "After hill transform: 0.000688189675912237\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,147.09\n", + "Adstocked value: 52,147.42\n", + "Saturated value: 0.3407\n", + "Final response: 48692.8963\n", + "Raw spend: 52147.08975688748\n", + "After adstock: 52147.423090220815\n", + "After hill transform: 0.34072996641826786\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,451.41\n", + "Adstocked value: 3,451.75\n", + "Saturated value: 0.0070\n", + "Final response: 468.4955\n", + "Raw spend: 3451.4118025787325\n", + "After adstock: 3451.745135912066\n", + "After hill transform: 0.006974198818021762\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,770.51\n", + "Adstocked value: 7,770.69\n", + "Saturated value: 0.3576\n", + "Final response: 10006.1838\n", + "Raw spend: 7770.514493402769\n", + "After adstock: 7770.6909639910045\n", + "After hill transform: 0.357588595203457\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,979.48\n", + "Adstocked value: 14,980.71\n", + "Saturated value: 0.0007\n", + "Final response: 394.2788\n", + "Raw spend: 14979.48454913879\n", + "After adstock: 14980.706771361012\n", + "After hill transform: 0.0007299607843275817\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,113.69\n", + "Adstocked value: 52,114.02\n", + "Saturated value: 0.3406\n", + "Final response: 48680.8345\n", + "Raw spend: 52113.68918433153\n", + "After adstock: 52114.02251766487\n", + "After hill transform: 0.34064556323834494\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,302.52\n", + "Adstocked value: 3,302.85\n", + "Saturated value: 0.0062\n", + "Final response: 417.4692\n", + "Raw spend: 3302.5167886438385\n", + "After adstock: 3302.850121977172\n", + "After hill transform: 0.006214601703891973\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,660.90\n", + "Adstocked value: 7,661.07\n", + "Saturated value: 0.3486\n", + "Final response: 9754.1767\n", + "Raw spend: 7660.897578988549\n", + "After adstock: 7661.074049576784\n", + "After hill transform: 0.34858267445725344\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,008.68\n", + "Adstocked value: 15,009.90\n", + "Saturated value: 0.0007\n", + "Final response: 396.5838\n", + "Raw spend: 15008.67579491649\n", + "After adstock: 15009.898017138712\n", + "After hill transform: 0.0007342283117417943\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.35\n", + "Adstocked value: 52,110.68\n", + "Saturated value: 0.3406\n", + "Final response: 48679.6280\n", + "Raw spend: 52110.34912707594\n", + "After adstock: 52110.682460409276\n", + "After hill transform: 0.3406371205013621\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,287.63\n", + "Adstocked value: 3,287.96\n", + "Saturated value: 0.0061\n", + "Final response: 412.5633\n", + "Raw spend: 3287.627287250349\n", + "After adstock: 3287.9606205836826\n", + "After hill transform: 0.006141570662661868\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,649.94\n", + "Adstocked value: 7,650.11\n", + "Saturated value: 0.3477\n", + "Final response: 9728.9415\n", + "Raw spend: 7649.935887547127\n", + "After adstock: 7650.112358135362\n", + "After hill transform: 0.34768085043366137\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.59\n", + "Adstocked value: 15,012.82\n", + "Saturated value: 0.0007\n", + "Final response: 396.8148\n", + "Raw spend: 15011.594919494259\n", + "After adstock: 15012.817141716481\n", + "After hill transform: 0.0007346559751127489\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.02\n", + "Adstocked value: 52,110.35\n", + "Saturated value: 0.3406\n", + "Final response: 48679.5073\n", + "Raw spend: 52110.01512135038\n", + "After adstock: 52110.34845468371\n", + "After hill transform: 0.34063627620346454\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.14\n", + "Adstocked value: 3,286.47\n", + "Saturated value: 0.0061\n", + "Final response: 412.0747\n", + "Raw spend: 3286.138337111\n", + "After adstock: 3286.4716704443335\n", + "After hill transform: 0.0061342965823477456\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.84\n", + "Adstocked value: 7,649.02\n", + "Saturated value: 0.3476\n", + "Final response: 9726.4176\n", + "Raw spend: 7648.8397184029845\n", + "After adstock: 7649.01618899122\n", + "After hill transform: 0.347590656947052\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.89\n", + "Adstocked value: 15,013.11\n", + "Saturated value: 0.0007\n", + "Final response: 396.8379\n", + "Raw spend: 15011.886831952037\n", + "After adstock: 15013.10905417426\n", + "After hill transform: 0.000734698750562602\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4952\n", + "Raw spend: 52109.981720777825\n", + "After adstock: 52110.31505411116\n", + "After hill transform: 0.3406361917734329\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.99\n", + "Adstocked value: 3,286.32\n", + "Saturated value: 0.0061\n", + "Final response: 412.0258\n", + "Raw spend: 3285.9894420970654\n", + "After adstock: 3286.322775430399\n", + "After hill transform: 0.006133569464288645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.73\n", + "Adstocked value: 7,648.91\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1652\n", + "Raw spend: 7648.730101488571\n", + "After adstock: 7648.906572076806\n", + "After hill transform: 0.34758163748879706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8402\n", + "Raw spend: 15011.916023197815\n", + "After adstock: 15013.138245420037\n", + "After hill transform: 0.0007347030281987214\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4940\n", + "Raw spend: 52109.97838072057\n", + "After adstock: 52110.3117140539\n", + "After hill transform: 0.3406361833304273\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0209\n", + "Raw spend: 3285.974552595672\n", + "After adstock: 3286.3078859290054\n", + "After hill transform: 0.006133496755382193\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1400\n", + "Raw spend: 7648.719139797129\n", + "After adstock: 7648.895610385364\n", + "After hill transform: 0.34758073554187685\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8405\n", + "Raw spend: 15011.918942322392\n", + "After adstock: 15013.141164544615\n", + "After hill transform: 0.0007347034559632446\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.978046714845\n", + "After adstock: 52110.31138004818\n", + "After hill transform: 0.34063618248612665\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0204\n", + "Raw spend: 3285.9730636455324\n", + "After adstock: 3286.306396978866\n", + "After hill transform: 0.006133489484520541\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1375\n", + "Raw spend: 7648.718043627985\n", + "After adstock: 7648.89451421622\n", + "After hill transform: 0.3475806453471739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8405\n", + "Raw spend: 15011.919234234849\n", + "After adstock: 15013.141456457071\n", + "After hill transform: 0.0007347034987397057\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.97801331427\n", + "After adstock: 52110.311346647606\n", + "After hill transform: 0.3406361824016966\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0204\n", + "Raw spend: 3285.9729147505186\n", + "After adstock: 3286.306248083852\n", + "After hill transform: 0.0061334887574346665\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717934011071\n", + "After adstock: 7648.894404599306\n", + "After hill transform: 0.34758063632770353\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8405\n", + "Raw spend: 15011.91923424975\n", + "After adstock: 15013.141456471973\n", + "After hill transform: 0.0007347034987418894\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.97801331427\n", + "After adstock: 52110.311346647606\n", + "After hill transform: 0.3406361824016966\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0204\n", + "Raw spend: 3285.9729147505186\n", + "After adstock: 3286.306248083852\n", + "After hill transform: 0.0061334887574346665\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717934011071\n", + "After adstock: 7648.894404599306\n", + "After hill transform: 0.34758063632770353\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8405\n", + "Raw spend: 15011.919234234849\n", + "After adstock: 15013.141456457071\n", + "After hill transform: 0.0007347034987397057\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.97801332917\n", + "After adstock: 52110.31134666251\n", + "After hill transform: 0.34063618240173427\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0204\n", + "Raw spend: 3285.9729147505186\n", + "After adstock: 3286.306248083852\n", + "After hill transform: 0.0061334887574346665\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717934011071\n", + "After adstock: 7648.894404599306\n", + "After hill transform: 0.34758063632770353\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8405\n", + "Raw spend: 15011.919234234849\n", + "After adstock: 15013.141456457071\n", + "After hill transform: 0.0007347034987397057\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.97801331427\n", + "After adstock: 52110.311346647606\n", + "After hill transform: 0.3406361824016966\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0204\n", + "Raw spend: 3285.97291476542\n", + "After adstock: 3286.3062480987533\n", + "After hill transform: 0.006133488757507431\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717934011071\n", + "After adstock: 7648.894404599306\n", + "After hill transform: 0.34758063632770353\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8405\n", + "Raw spend: 15011.919234234849\n", + "After adstock: 15013.141456457071\n", + "After hill transform: 0.0007347034987397057\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.97801331427\n", + "After adstock: 52110.311346647606\n", + "After hill transform: 0.3406361824016966\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0204\n", + "Raw spend: 3285.9729147505186\n", + "After adstock: 3286.306248083852\n", + "After hill transform: 0.0061334887574346665\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717934025972\n", + "After adstock: 7648.894404614207\n", + "After hill transform: 0.34758063632892955\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,392.45\n", + "Adstocked value: 13,393.67\n", + "Saturated value: 0.0005\n", + "Final response: 281.9423\n", + "Raw spend: 13392.446735487192\n", + "After adstock: 13393.668957709415\n", + "After hill transform: 0.0005219829529294095\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,295.27\n", + "Adstocked value: 52,295.60\n", + "Saturated value: 0.3411\n", + "Final response: 48746.3325\n", + "Raw spend: 52295.26971054434\n", + "After adstock: 52295.60304387767\n", + "After hill transform: 0.3411038874937392\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,111.99\n", + "Adstocked value: 4,112.32\n", + "Saturated value: 0.0110\n", + "Final response: 739.8382\n", + "Raw spend: 4111.987556441341\n", + "After adstock: 4112.3208897746745\n", + "After hill transform: 0.011013507207392713\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,256.88\n", + "Adstocked value: 8,257.06\n", + "Saturated value: 0.3971\n", + "Final response: 11113.2044\n", + "Raw spend: 8256.884141757904\n", + "After adstock: 8257.06061234614\n", + "After hill transform: 0.39714992527916665\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,849.97\n", + "Adstocked value: 14,851.19\n", + "Saturated value: 0.0007\n", + "Final response: 384.1595\n", + "Raw spend: 14849.971984360083\n", + "After adstock: 14851.194206582306\n", + "After hill transform: 0.0007112260568492859\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,128.51\n", + "Adstocked value: 52,128.84\n", + "Saturated value: 0.3407\n", + "Final response: 48686.1864\n", + "Raw spend: 52128.507183037276\n", + "After adstock: 52128.84051637061\n", + "After hill transform: 0.34068301371822574\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,368.57\n", + "Adstocked value: 3,368.91\n", + "Saturated value: 0.0065\n", + "Final response: 439.6638\n", + "Raw spend: 3368.574378919601\n", + "After adstock: 3368.9077122529343\n", + "After hill transform: 0.006544998314347856\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,709.53\n", + "Adstocked value: 7,709.71\n", + "Saturated value: 0.3526\n", + "Final response: 9866.0733\n", + "Raw spend: 7709.534554785754\n", + "After adstock: 7709.711025373989\n", + "After hill transform: 0.3525814968799336\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,995.72\n", + "Adstocked value: 14,996.95\n", + "Saturated value: 0.0007\n", + "Final response: 395.5600\n", + "Raw spend: 14995.724509247371\n", + "After adstock: 14996.946731469594\n", + "After hill transform: 0.0007323328943927855\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,111.83\n", + "Adstocked value: 52,112.16\n", + "Saturated value: 0.3406\n", + "Final response: 48680.1632\n", + "Raw spend: 52111.830930286575\n", + "After adstock: 52112.16426361991\n", + "After hill transform: 0.3406408661425804\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,294.23\n", + "Adstocked value: 3,294.57\n", + "Saturated value: 0.0062\n", + "Final response: 414.7354\n", + "Raw spend: 3294.233061167427\n", + "After adstock: 3294.5663945007605\n", + "After hill transform: 0.006173905958117122\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,654.80\n", + "Adstocked value: 7,654.98\n", + "Saturated value: 0.3481\n", + "Final response: 9740.1390\n", + "Raw spend: 7654.799596088539\n", + "After adstock: 7654.976066676774\n", + "After hill transform: 0.34808101525980784\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,010.30\n", + "Adstocked value: 15,011.52\n", + "Saturated value: 0.0007\n", + "Final response: 396.7123\n", + "Raw spend: 15010.299761736102\n", + "After adstock: 15011.521983958324\n", + "After hill transform: 0.0007344662088981469\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.16\n", + "Adstocked value: 52,110.50\n", + "Saturated value: 0.3406\n", + "Final response: 48679.5608\n", + "Raw spend: 52110.1633050115\n", + "After adstock: 52110.49663834483\n", + "After hill transform: 0.34063665078187844\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.80\n", + "Adstocked value: 3,287.13\n", + "Saturated value: 0.0061\n", + "Final response: 412.2914\n", + "Raw spend: 3286.7989293922096\n", + "After adstock: 3287.132262725543\n", + "After hill transform: 0.0061375231729068\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,649.33\n", + "Adstocked value: 7,649.50\n", + "Saturated value: 0.3476\n", + "Final response: 9727.5375\n", + "Raw spend: 7649.326100218817\n", + "After adstock: 7649.5025708070525\n", + "After hill transform: 0.3476306769948237\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.76\n", + "Adstocked value: 15,012.98\n", + "Saturated value: 0.0007\n", + "Final response: 396.8277\n", + "Raw spend: 15011.757286984974\n", + "After adstock: 15012.979509207196\n", + "After hill transform: 0.000734679767460676\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.00\n", + "Adstocked value: 52,110.33\n", + "Saturated value: 0.3406\n", + "Final response: 48679.5006\n", + "Raw spend: 52109.99654248399\n", + "After adstock: 52110.329875817326\n", + "After hill transform: 0.3406362292397757\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.06\n", + "Adstocked value: 3,286.39\n", + "Saturated value: 0.0061\n", + "Final response: 412.0475\n", + "Raw spend: 3286.0555162146875\n", + "After adstock: 3286.388849548021\n", + "After hill transform: 0.006133892125969051\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.78\n", + "Adstocked value: 7,648.96\n", + "Saturated value: 0.3476\n", + "Final response: 9726.2773\n", + "Raw spend: 7648.7787506318455\n", + "After adstock: 7648.955221220081\n", + "After hill transform: 0.3475856404219989\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.90\n", + "Adstocked value: 15,013.13\n", + "Saturated value: 0.0007\n", + "Final response: 396.8392\n", + "Raw spend: 15011.903039509862\n", + "After adstock: 15013.125261732084\n", + "After hill transform: 0.0007347011255888534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4946\n", + "Raw spend: 52109.979866231246\n", + "After adstock: 52110.31319956458\n", + "After hill transform: 0.34063618708550514\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.98\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0231\n", + "Raw spend: 3285.9811748969355\n", + "After adstock: 3286.314508230269\n", + "After hill transform: 0.006133529093558009\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1512\n", + "Raw spend: 7648.724015673148\n", + "After adstock: 7648.900486261383\n", + "After hill transform: 0.34758113673740876\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8404\n", + "Raw spend: 15011.91761476235\n", + "After adstock: 15013.139836984572\n", + "After hill transform: 0.000734703261424391\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4940\n", + "Raw spend: 52109.97819860597\n", + "After adstock: 52110.311531939304\n", + "After hill transform: 0.34063618287007746\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0207\n", + "Raw spend: 3285.9737407651605\n", + "After adstock: 3286.307074098494\n", + "After hill transform: 0.006133492791039701\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1386\n", + "Raw spend: 7648.718542177278\n", + "After adstock: 7648.8950127655135\n", + "After hill transform: 0.3475806863686768\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8405\n", + "Raw spend: 15011.9190722876\n", + "After adstock: 15013.141294509822\n", + "After hill transform: 0.0007347034750081722\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.97803184344\n", + "After adstock: 52110.31136517678\n", + "After hill transform: 0.3406361824485347\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0204\n", + "Raw spend: 3285.972997351983\n", + "After adstock: 3286.3063306853164\n", + "After hill transform: 0.0061334891607950975\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1374\n", + "Raw spend: 7648.717994827692\n", + "After adstock: 7648.894465415927\n", + "After hill transform: 0.3475806413318009\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8405\n", + "Raw spend: 15011.919218040124\n", + "After adstock: 15013.141440262347\n", + "After hill transform: 0.0007347034963665524\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.97801516719\n", + "After adstock: 52110.31134850052\n", + "After hill transform: 0.34063618240638044\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0204\n", + "Raw spend: 3285.972923010665\n", + "After adstock: 3286.3062563439985\n", + "After hill transform: 0.006133488797770709\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.7179400927325\n", + "After adstock: 7648.894410680968\n", + "After hill transform: 0.34758063682811324\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8405\n", + "Raw spend: 15011.919218055025\n", + "After adstock: 15013.141440277248\n", + "After hill transform: 0.000734703496368736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.97801516719\n", + "After adstock: 52110.31134850052\n", + "After hill transform: 0.34063618240638044\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0204\n", + "Raw spend: 3285.972923010665\n", + "After adstock: 3286.3062563439985\n", + "After hill transform: 0.006133488797770709\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.7179400927325\n", + "After adstock: 7648.894410680968\n", + "After hill transform: 0.34758063682811324\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8405\n", + "Raw spend: 15011.919218040124\n", + "After adstock: 15013.141440262347\n", + "After hill transform: 0.0007347034963665524\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.97801518209\n", + "After adstock: 52110.311348515424\n", + "After hill transform: 0.3406361824064181\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0204\n", + "Raw spend: 3285.972923010665\n", + "After adstock: 3286.3062563439985\n", + "After hill transform: 0.006133488797770709\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.7179400927325\n", + "After adstock: 7648.894410680968\n", + "After hill transform: 0.34758063682811324\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8405\n", + "Raw spend: 15011.919218040124\n", + "After adstock: 15013.141440262347\n", + "After hill transform: 0.0007347034963665524\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.97801516719\n", + "After adstock: 52110.31134850052\n", + "After hill transform: 0.34063618240638044\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0204\n", + "Raw spend: 3285.972923025566\n", + "After adstock: 3286.3062563588996\n", + "After hill transform: 0.006133488797843474\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.7179400927325\n", + "After adstock: 7648.894410680968\n", + "After hill transform: 0.34758063682811324\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8405\n", + "Raw spend: 15011.919218040124\n", + "After adstock: 15013.141440262347\n", + "After hill transform: 0.0007347034963665524\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.97801516719\n", + "After adstock: 52110.31134850052\n", + "After hill transform: 0.34063618240638044\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0204\n", + "Raw spend: 3285.972923010665\n", + "After adstock: 3286.3062563439985\n", + "After hill transform: 0.006133488797770709\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717940107634\n", + "After adstock: 7648.894410695869\n", + "After hill transform: 0.3475806368293393\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,008.36\n", + "Adstocked value: 15,009.59\n", + "Saturated value: 0.0007\n", + "Final response: 396.5591\n", + "Raw spend: 15008.362936566617\n", + "After adstock: 15009.58515878884\n", + "After hill transform: 0.0007341824865777114\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.01\n", + "Adstocked value: 52,110.34\n", + "Saturated value: 0.3406\n", + "Final response: 48679.5058\n", + "Raw spend: 52110.010987478345\n", + "After adstock: 52110.34432081168\n", + "After hill transform: 0.34063626575385725\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,287.91\n", + "Adstocked value: 3,288.24\n", + "Saturated value: 0.0061\n", + "Final response: 412.6553\n", + "Raw spend: 3287.9075896495606\n", + "After adstock: 3288.240922982894\n", + "After hill transform: 0.006142940634842566\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,650.31\n", + "Adstocked value: 7,650.48\n", + "Saturated value: 0.3477\n", + "Final response: 9729.7950\n", + "Raw spend: 7650.306630536252\n", + "After adstock: 7650.483101124487\n", + "After hill transform: 0.3477113549483798\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.56\n", + "Adstocked value: 15,012.79\n", + "Saturated value: 0.0007\n", + "Final response: 396.8123\n", + "Raw spend: 15011.563589892774\n", + "After adstock: 15012.785812114997\n", + "After hill transform: 0.0007346513843218468\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4951\n", + "Raw spend: 52109.981312398304\n", + "After adstock: 52110.31464573164\n", + "After hill transform: 0.34063619074113\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.17\n", + "Adstocked value: 3,286.50\n", + "Saturated value: 0.0061\n", + "Final response: 412.0839\n", + "Raw spend: 3286.1663896745545\n", + "After adstock: 3286.499723007888\n", + "After hill transform: 0.006134433580919934\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.88\n", + "Adstocked value: 7,649.05\n", + "Saturated value: 0.3476\n", + "Final response: 9726.5030\n", + "Raw spend: 7648.876809137085\n", + "After adstock: 7649.05327972532\n", + "After hill transform: 0.3475937088285574\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.88\n", + "Adstocked value: 15,013.11\n", + "Saturated value: 0.0007\n", + "Final response: 396.8377\n", + "Raw spend: 15011.883655225389\n", + "After adstock: 15013.105877447611\n", + "After hill transform: 0.0007346982850514152\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4940\n", + "Raw spend: 52109.978344890296\n", + "After adstock: 52110.31167822363\n", + "After hill transform: 0.3406361832398554\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.99\n", + "Adstocked value: 3,286.33\n", + "Saturated value: 0.0061\n", + "Final response: 412.0267\n", + "Raw spend: 3285.992269677054\n", + "After adstock: 3286.3256030103876\n", + "After hill transform: 0.006133583272080478\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.73\n", + "Adstocked value: 7,648.91\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1738\n", + "Raw spend: 7648.733826997168\n", + "After adstock: 7648.910297585403\n", + "After hill transform: 0.34758194403003906\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8402\n", + "Raw spend: 15011.91566175865\n", + "After adstock: 15013.137883980873\n", + "After hill transform: 0.0007347029752339321\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.9780481395\n", + "After adstock: 52110.311381472835\n", + "After hill transform: 0.34063618248972793\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0210\n", + "Raw spend: 3285.974857677304\n", + "After adstock: 3286.3081910106375\n", + "After hill transform: 0.006133498245161634\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1409\n", + "Raw spend: 7648.719528783176\n", + "After adstock: 7648.895999371412\n", + "After hill transform: 0.3475807675483246\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8405\n", + "Raw spend: 15011.918862411976\n", + "After adstock: 15013.141084634199\n", + "After hill transform: 0.0007347034442532793\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.97801846442\n", + "After adstock: 52110.311351797754\n", + "After hill transform: 0.34063618241471516\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0205\n", + "Raw spend: 3285.973116477329\n", + "After adstock: 3286.3064498106623\n", + "After hill transform: 0.0061334897425094\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1376\n", + "Raw spend: 7648.718098961777\n", + "After adstock: 7648.894569550012\n", + "After hill transform: 0.3475806499001346\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8405\n", + "Raw spend: 15011.91918247731\n", + "After adstock: 15013.141404699532\n", + "After hill transform: 0.0007347034911552251\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.97801549691\n", + "After adstock: 52110.31134883025\n", + "After hill transform: 0.34063618240721394\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0204\n", + "Raw spend: 3285.9729423573312\n", + "After adstock: 3286.3062756906647\n", + "After hill transform: 0.006133488892244573\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717955979637\n", + "After adstock: 7648.894426567872\n", + "After hill transform: 0.34758063813531537\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8405\n", + "Raw spend: 15011.919214483843\n", + "After adstock: 15013.141436706066\n", + "After hill transform: 0.0007347034958454198\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.97801520016\n", + "After adstock: 52110.3113485335\n", + "After hill transform: 0.34063618240646376\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0204\n", + "Raw spend: 3285.9729249453317\n", + "After adstock: 3286.306258278665\n", + "After hill transform: 0.006133488807218096\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717941681423\n", + "After adstock: 7648.8944122696585\n", + "After hill transform: 0.34758063695883346\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8405\n", + "Raw spend: 15011.919214498745\n", + "After adstock: 15013.141436720967\n", + "After hill transform: 0.0007347034958476034\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.97801520016\n", + "After adstock: 52110.3113485335\n", + "After hill transform: 0.34063618240646376\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0204\n", + "Raw spend: 3285.9729249453317\n", + "After adstock: 3286.306258278665\n", + "After hill transform: 0.006133488807218096\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717941681423\n", + "After adstock: 7648.8944122696585\n", + "After hill transform: 0.34758063695883346\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8405\n", + "Raw spend: 15011.919214483843\n", + "After adstock: 15013.141436706066\n", + "After hill transform: 0.0007347034958454198\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.97801521506\n", + "After adstock: 52110.3113485484\n", + "After hill transform: 0.34063618240650145\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0204\n", + "Raw spend: 3285.9729249453317\n", + "After adstock: 3286.306258278665\n", + "After hill transform: 0.006133488807218096\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717941681423\n", + "After adstock: 7648.8944122696585\n", + "After hill transform: 0.34758063695883346\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8405\n", + "Raw spend: 15011.919214483843\n", + "After adstock: 15013.141436706066\n", + "After hill transform: 0.0007347034958454198\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.97801520016\n", + "After adstock: 52110.3113485335\n", + "After hill transform: 0.34063618240646376\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0204\n", + "Raw spend: 3285.972924960233\n", + "After adstock: 3286.3062582935663\n", + "After hill transform: 0.006133488807290861\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717941681423\n", + "After adstock: 7648.8944122696585\n", + "After hill transform: 0.34758063695883346\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8405\n", + "Raw spend: 15011.919214483843\n", + "After adstock: 15013.141436706066\n", + "After hill transform: 0.0007347034958454198\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.97801520016\n", + "After adstock: 52110.3113485335\n", + "After hill transform: 0.34063618240646376\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0204\n", + "Raw spend: 3285.9729249453317\n", + "After adstock: 3286.306258278665\n", + "After hill transform: 0.006133488807218096\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.7179416963245\n", + "After adstock: 7648.89441228456\n", + "After hill transform: 0.34758063696005953\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,400.17\n", + "Adstocked value: 14,401.39\n", + "Saturated value: 0.0006\n", + "Final response: 350.3590\n", + "Raw spend: 14400.17058749527\n", + "After adstock: 14401.392809717492\n", + "After hill transform: 0.0006486485169487947\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,117.14\n", + "Adstocked value: 52,117.48\n", + "Saturated value: 0.3407\n", + "Final response: 48682.0821\n", + "Raw spend: 52117.143180585386\n", + "After adstock: 52117.47651391872\n", + "After hill transform: 0.34065429351874565\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,617.12\n", + "Adstocked value: 3,617.46\n", + "Saturated value: 0.0079\n", + "Final response: 529.5649\n", + "Raw spend: 3617.1249356626213\n", + "After adstock: 3617.4582689959548\n", + "After hill transform: 0.007883300632570655\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,922.15\n", + "Adstocked value: 7,922.33\n", + "Saturated value: 0.3700\n", + "Final response: 10353.5304\n", + "Raw spend: 7922.149440487491\n", + "After adstock: 7922.325911075726\n", + "After hill transform: 0.37000163446045553\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,950.74\n", + "Adstocked value: 14,951.97\n", + "Saturated value: 0.0007\n", + "Final response: 392.0181\n", + "Raw spend: 14950.744351784986\n", + "After adstock: 14951.966574007209\n", + "After hill transform: 0.0007257753501735959\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.69\n", + "Adstocked value: 52,111.03\n", + "Saturated value: 0.3406\n", + "Final response: 48679.7527\n", + "Raw spend: 52110.694531738685\n", + "After adstock: 52111.02786507202\n", + "After hill transform: 0.34063799360880465\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,319.09\n", + "Adstocked value: 3,319.42\n", + "Saturated value: 0.0063\n", + "Final response: 422.9710\n", + "Raw spend: 3319.088126017061\n", + "After adstock: 3319.4214593503943\n", + "After hill transform: 0.00629650354128518\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,676.06\n", + "Adstocked value: 7,676.24\n", + "Saturated value: 0.3498\n", + "Final response: 9789.0754\n", + "Raw spend: 7676.06109156203\n", + "After adstock: 7676.237562150265\n", + "After hill transform: 0.34982984391263244\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,005.80\n", + "Adstocked value: 15,007.02\n", + "Saturated value: 0.0007\n", + "Final response: 396.3565\n", + "Raw spend: 15005.801728213957\n", + "After adstock: 15007.02395043618\n", + "After hill transform: 0.0007338074113774492\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.05\n", + "Adstocked value: 52,110.38\n", + "Saturated value: 0.3406\n", + "Final response: 48679.5198\n", + "Raw spend: 52110.049666854015\n", + "After adstock: 52110.38300018735\n", + "After hill transform: 0.340636363527609\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,289.28\n", + "Adstocked value: 3,289.62\n", + "Saturated value: 0.0061\n", + "Final response: 413.1076\n", + "Raw spend: 3289.2844450525045\n", + "After adstock: 3289.617778385838\n", + "After hill transform: 0.006149672700956702\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,651.45\n", + "Adstocked value: 7,651.63\n", + "Saturated value: 0.3478\n", + "Final response: 9732.4327\n", + "Raw spend: 7651.452256669484\n", + "After adstock: 7651.628727257719\n", + "After hill transform: 0.3478056149455993\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.31\n", + "Adstocked value: 15,012.53\n", + "Saturated value: 0.0007\n", + "Final response: 396.7921\n", + "Raw spend: 15011.307465856855\n", + "After adstock: 15012.529688079077\n", + "After hill transform: 0.0007346138546562127\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.99\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4965\n", + "Raw spend: 52109.98518036555\n", + "After adstock: 52110.31851369888\n", + "After hill transform: 0.3406362005185874\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.30\n", + "Adstocked value: 3,286.64\n", + "Saturated value: 0.0061\n", + "Final response: 412.1290\n", + "Raw spend: 3286.304076956049\n", + "After adstock: 3286.6374102893824\n", + "After hill transform: 0.0061351060229263435\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.99\n", + "Adstocked value: 7,649.17\n", + "Saturated value: 0.3476\n", + "Final response: 9726.7668\n", + "Raw spend: 7648.991373180229\n", + "After adstock: 7649.167843768464\n", + "After hill transform: 0.3476031353163043\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.86\n", + "Adstocked value: 15,013.08\n", + "Saturated value: 0.0007\n", + "Final response: 396.8356\n", + "Raw spend: 15011.858039621146\n", + "After adstock: 15013.080261843368\n", + "After hill transform: 0.0007346945313990318\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4942\n", + "Raw spend: 52109.9787317167\n", + "After adstock: 52110.312065050035\n", + "After hill transform: 0.3406361842176762\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.01\n", + "Adstocked value: 3,286.34\n", + "Saturated value: 0.0061\n", + "Final response: 412.0313\n", + "Raw spend: 3286.0060401464034\n", + "After adstock: 3286.339373479737\n", + "After hill transform: 0.006133650517054399\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.75\n", + "Adstocked value: 7,648.92\n", + "Saturated value: 0.3476\n", + "Final response: 9726.2002\n", + "Raw spend: 7648.745284831304\n", + "After adstock: 7648.921755419539\n", + "After hill transform: 0.3475828868001543\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.91\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8400\n", + "Raw spend: 15011.913096997574\n", + "After adstock: 15013.135319219797\n", + "After hill transform: 0.0007347025993975064\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.978086851814\n", + "After adstock: 52110.31142018515\n", + "After hill transform: 0.340636182587585\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.98\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0215\n", + "Raw spend: 3285.976236465439\n", + "After adstock: 3286.3095697987724\n", + "After hill transform: 0.006133504978084383\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1435\n", + "Raw spend: 7648.720675996411\n", + "After adstock: 7648.897146584646\n", + "After hill transform: 0.3475808619430213\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8404\n", + "Raw spend: 15011.918602735217\n", + "After adstock: 15013.14082495744\n", + "After hill transform: 0.0007347034062005959\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.97802236533\n", + "After adstock: 52110.311355698665\n", + "After hill transform: 0.34063618242457594\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0205\n", + "Raw spend: 3285.9732560973425\n", + "After adstock: 3286.306589430676\n", + "After hill transform: 0.006133490424303552\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1379\n", + "Raw spend: 7648.718215112922\n", + "After adstock: 7648.894685701157\n", + "After hill transform: 0.3475806594572528\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8405\n", + "Raw spend: 15011.919153308982\n", + "After adstock: 15013.141375531204\n", + "After hill transform: 0.0007347034868809371\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.97801591668\n", + "After adstock: 52110.31134925001\n", + "After hill transform: 0.3406361824082749\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0204\n", + "Raw spend: 3285.9729580605326\n", + "After adstock: 3286.306291393866\n", + "After hill transform: 0.006133488968926628\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717969024573\n", + "After adstock: 7648.894439612808\n", + "After hill transform: 0.3475806392086754\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8405\n", + "Raw spend: 15011.919208366357\n", + "After adstock: 15013.14143058858\n", + "After hill transform: 0.0007347034949489715\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.978015271816\n", + "After adstock: 52110.31134860515\n", + "After hill transform: 0.3406361824066449\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0204\n", + "Raw spend: 3285.972928256852\n", + "After adstock: 3286.3062615901854\n", + "After hill transform: 0.006133488823388949\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944415738\n", + "After adstock: 7648.894415003973\n", + "After hill transform: 0.34758063718381765\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8405\n", + "Raw spend: 15011.919208381258\n", + "After adstock: 15013.14143060348\n", + "After hill transform: 0.000734703494951155\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.978015271816\n", + "After adstock: 52110.31134860515\n", + "After hill transform: 0.3406361824066449\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0204\n", + "Raw spend: 3285.972928256852\n", + "After adstock: 3286.3062615901854\n", + "After hill transform: 0.006133488823388949\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944415738\n", + "After adstock: 7648.894415003973\n", + "After hill transform: 0.34758063718381765\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8405\n", + "Raw spend: 15011.919208366357\n", + "After adstock: 15013.14143058858\n", + "After hill transform: 0.0007347034949489715\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.97801528672\n", + "After adstock: 52110.31134862005\n", + "After hill transform: 0.34063618240668253\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0204\n", + "Raw spend: 3285.972928256852\n", + "After adstock: 3286.3062615901854\n", + "After hill transform: 0.006133488823388949\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944415738\n", + "After adstock: 7648.894415003973\n", + "After hill transform: 0.34758063718381765\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8405\n", + "Raw spend: 15011.919208366357\n", + "After adstock: 15013.14143058858\n", + "After hill transform: 0.0007347034949489715\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.978015271816\n", + "After adstock: 52110.31134860515\n", + "After hill transform: 0.3406361824066449\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0204\n", + "Raw spend: 3285.972928271753\n", + "After adstock: 3286.3062616050865\n", + "After hill transform: 0.006133488823461715\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944415738\n", + "After adstock: 7648.894415003973\n", + "After hill transform: 0.34758063718381765\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8405\n", + "Raw spend: 15011.919208366357\n", + "After adstock: 15013.14143058858\n", + "After hill transform: 0.0007347034949489715\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.978015271816\n", + "After adstock: 52110.31134860515\n", + "After hill transform: 0.3406361824066449\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0204\n", + "Raw spend: 3285.972928256852\n", + "After adstock: 3286.3062615901854\n", + "After hill transform: 0.006133488823388949\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944430639\n", + "After adstock: 7648.8944150188745\n", + "After hill transform: 0.34758063718504373\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,010.49\n", + "Adstocked value: 15,011.71\n", + "Saturated value: 0.0007\n", + "Final response: 396.7276\n", + "Raw spend: 15010.492777645266\n", + "After adstock: 15011.714999867489\n", + "After hill transform: 0.000734494487476268\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.99\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4965\n", + "Raw spend: 52109.985105397594\n", + "After adstock: 52110.31843873093\n", + "After hill transform: 0.34063620032908326\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.75\n", + "Adstocked value: 3,287.09\n", + "Saturated value: 0.0061\n", + "Final response: 412.2770\n", + "Raw spend: 3286.754972460315\n", + "After adstock: 3287.0883057936485\n", + "After hill transform: 0.006137308437863327\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,649.36\n", + "Adstocked value: 7,649.53\n", + "Saturated value: 0.3476\n", + "Final response: 9727.6047\n", + "Raw spend: 7649.355288727598\n", + "After adstock: 7649.531759315833\n", + "After hill transform: 0.3476330786459724\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.78\n", + "Adstocked value: 15,013.00\n", + "Saturated value: 0.0007\n", + "Final response: 396.8292\n", + "Raw spend: 15011.776565294247\n", + "After adstock: 15012.99878751647\n", + "After hill transform: 0.0007346825924213115\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4942\n", + "Raw spend: 52109.978724284396\n", + "After adstock: 52110.31205761773\n", + "After hill transform: 0.34063618419888886\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.05\n", + "Adstocked value: 3,286.38\n", + "Saturated value: 0.0061\n", + "Final response: 412.0460\n", + "Raw spend: 3286.051132677198\n", + "After adstock: 3286.3844660105315\n", + "After hill transform: 0.006133870719390083\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.78\n", + "Adstocked value: 7,648.96\n", + "Saturated value: 0.3476\n", + "Final response: 9726.2840\n", + "Raw spend: 7648.7816788469245\n", + "After adstock: 7648.95814943516\n", + "After hill transform: 0.34758588136032775\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.90\n", + "Adstocked value: 15,013.13\n", + "Saturated value: 0.0007\n", + "Final response: 396.8394\n", + "Raw spend: 15011.904944059146\n", + "After adstock: 15013.127166281369\n", + "After hill transform: 0.0007347014046784011\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.978086173076\n", + "After adstock: 52110.31141950641\n", + "After hill transform: 0.3406361825858693\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.98\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0230\n", + "Raw spend: 3285.9807486988866\n", + "After adstock: 3286.31408203222\n", + "After hill transform: 0.006133527012334629\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1519\n", + "Raw spend: 7648.724317858857\n", + "After adstock: 7648.900788447092\n", + "After hill transform: 0.34758116160177144\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8404\n", + "Raw spend: 15011.917781935636\n", + "After adstock: 15013.140004157858\n", + "After hill transform: 0.0007347032859217364\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.97802236194\n", + "After adstock: 52110.311355695274\n", + "After hill transform: 0.34063618242456734\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0207\n", + "Raw spend: 3285.9737103010552\n", + "After adstock: 3286.3070436343887\n", + "After hill transform: 0.006133492642276972\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1387\n", + "Raw spend: 7648.71858176005\n", + "After adstock: 7648.895052348285\n", + "After hill transform: 0.34758068962561606\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8405\n", + "Raw spend: 15011.919065723285\n", + "After adstock: 15013.141287945507\n", + "After hill transform: 0.0007347034740462462\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.97801598083\n", + "After adstock: 52110.311349314165\n", + "After hill transform: 0.3406361824084372\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0204\n", + "Raw spend: 3285.9730064612722\n", + "After adstock: 3286.3063397946057\n", + "After hill transform: 0.006133489205277685\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1374\n", + "Raw spend: 7648.718008150169\n", + "After adstock: 7648.894478738404\n", + "After hill transform: 0.3475806424279975\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8405\n", + "Raw spend: 15011.919194102049\n", + "After adstock: 15013.141416324272\n", + "After hill transform: 0.0007347034928586989\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.97801534272\n", + "After adstock: 52110.311348676056\n", + "After hill transform: 0.34063618240682414\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0204\n", + "Raw spend: 3285.972936077294\n", + "After adstock: 3286.3062694106275\n", + "After hill transform: 0.006133488861577822\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179507891815\n", + "After adstock: 7648.894421377417\n", + "After hill transform: 0.34758063770823566\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8405\n", + "Raw spend: 15011.919206939925\n", + "After adstock: 15013.141429162148\n", + "After hill transform: 0.0007347034947399441\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.9780152789\n", + "After adstock: 52110.31134861224\n", + "After hill transform: 0.34063618240666277\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0204\n", + "Raw spend: 3285.972929038896\n", + "After adstock: 3286.3062623722294\n", + "After hill transform: 0.0061334888272078355\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717945053082\n", + "After adstock: 7648.894415641317\n", + "After hill transform: 0.34758063723625937\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8405\n", + "Raw spend: 15011.919206954826\n", + "After adstock: 15013.141429177049\n", + "After hill transform: 0.0007347034947421277\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.9780152789\n", + "After adstock: 52110.31134861224\n", + "After hill transform: 0.34063618240666277\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0204\n", + "Raw spend: 3285.972929038896\n", + "After adstock: 3286.3062623722294\n", + "After hill transform: 0.0061334888272078355\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717945053082\n", + "After adstock: 7648.894415641317\n", + "After hill transform: 0.34758063723625937\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8405\n", + "Raw spend: 15011.919206939925\n", + "After adstock: 15013.141429162148\n", + "After hill transform: 0.0007347034947399441\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.978015293804\n", + "After adstock: 52110.31134862714\n", + "After hill transform: 0.34063618240670046\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0204\n", + "Raw spend: 3285.972929038896\n", + "After adstock: 3286.3062623722294\n", + "After hill transform: 0.0061334888272078355\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717945053082\n", + "After adstock: 7648.894415641317\n", + "After hill transform: 0.34758063723625937\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8405\n", + "Raw spend: 15011.919206939925\n", + "After adstock: 15013.141429162148\n", + "After hill transform: 0.0007347034947399441\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.9780152789\n", + "After adstock: 52110.31134861224\n", + "After hill transform: 0.34063618240666277\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0204\n", + "Raw spend: 3285.972929053797\n", + "After adstock: 3286.3062623871306\n", + "After hill transform: 0.006133488827280601\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717945053082\n", + "After adstock: 7648.894415641317\n", + "After hill transform: 0.34758063723625937\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8405\n", + "Raw spend: 15011.919206939925\n", + "After adstock: 15013.141429162148\n", + "After hill transform: 0.0007347034947399441\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.9780152789\n", + "After adstock: 52110.31134861224\n", + "After hill transform: 0.34063618240666277\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0204\n", + "Raw spend: 3285.972929038896\n", + "After adstock: 3286.3062623722294\n", + "After hill transform: 0.0061334888272078355\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717945067983\n", + "After adstock: 7648.894415656218\n", + "After hill transform: 0.3475806372374855\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.96\n", + "Adstocked value: 15,004.19\n", + "Saturated value: 0.0007\n", + "Final response: 396.1322\n", + "Raw spend: 15002.964783540036\n", + "After adstock: 15004.187005762258\n", + "After hill transform: 0.000733392104909642\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.03\n", + "Adstocked value: 52,110.36\n", + "Saturated value: 0.3406\n", + "Final response: 48679.5125\n", + "Raw spend: 52110.02952249936\n", + "After adstock: 52110.3628558327\n", + "After hill transform: 0.3406363126067032\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,290.01\n", + "Adstocked value: 3,290.34\n", + "Saturated value: 0.0062\n", + "Final response: 413.3452\n", + "Raw spend: 3290.007624217108\n", + "After adstock: 3290.3409575504415\n", + "After hill transform: 0.006153210456138907\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,653.59\n", + "Adstocked value: 7,653.76\n", + "Saturated value: 0.3480\n", + "Final response: 9737.3456\n", + "Raw spend: 7653.586213974271\n", + "After adstock: 7653.762684562506\n", + "After hill transform: 0.34798118715631665\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.02\n", + "Adstocked value: 15,012.25\n", + "Saturated value: 0.0007\n", + "Final response: 396.7696\n", + "Raw spend: 15011.023764599937\n", + "After adstock: 15012.24598682216\n", + "After hill transform: 0.0007345722856097328\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4958\n", + "Raw spend: 52109.98316600095\n", + "After adstock: 52110.31649933429\n", + "After hill transform: 0.34063619542667156\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.38\n", + "Adstocked value: 3,286.71\n", + "Saturated value: 0.0061\n", + "Final response: 412.1528\n", + "Raw spend: 3286.376398556717\n", + "After adstock: 3286.7097318900505\n", + "After hill transform: 0.006135459247771735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,649.20\n", + "Adstocked value: 7,649.38\n", + "Saturated value: 0.3476\n", + "Final response: 9727.2581\n", + "Raw spend: 7649.204771945201\n", + "After adstock: 7649.381242533436\n", + "After hill transform: 0.3476206940035025\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.83\n", + "Adstocked value: 15,013.05\n", + "Saturated value: 0.0007\n", + "Final response: 396.8334\n", + "Raw spend: 15011.829662705926\n", + "After adstock: 15013.051884928149\n", + "After hill transform: 0.000734690373125315\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4941\n", + "Raw spend: 52109.97853035111\n", + "After adstock: 52110.311863684445\n", + "After hill transform: 0.3406361837086637\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.01\n", + "Adstocked value: 3,286.35\n", + "Saturated value: 0.0061\n", + "Final response: 412.0336\n", + "Raw spend: 3286.0132759906783\n", + "After adstock: 3286.3466093240118\n", + "After hill transform: 0.006133685851844798\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.77\n", + "Adstocked value: 7,648.94\n", + "Saturated value: 0.3476\n", + "Final response: 9726.2493\n", + "Raw spend: 7648.766627742294\n", + "After adstock: 7648.943098330529\n", + "After hill transform: 0.3475846429306562\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.91\n", + "Adstocked value: 15,013.13\n", + "Saturated value: 0.0007\n", + "Final response: 396.8398\n", + "Raw spend: 15011.910252516525\n", + "After adstock: 15013.132474738748\n", + "After hill transform: 0.000734702182571465\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.97806678612\n", + "After adstock: 52110.311400119455\n", + "After hill transform: 0.3406361825368629\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.98\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0217\n", + "Raw spend: 3285.976963734074\n", + "After adstock: 3286.3102970674076\n", + "After hill transform: 0.00613350852949734\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1485\n", + "Raw spend: 7648.722813322003\n", + "After adstock: 7648.899283910238\n", + "After hill transform: 0.34758103780587574\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8404\n", + "Raw spend: 15011.918311497586\n", + "After adstock: 15013.140533719808\n", + "After hill transform: 0.0007347033635230261\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.978020429626\n", + "After adstock: 52110.31135376296\n", + "After hill transform: 0.3406361824196828\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0205\n", + "Raw spend: 3285.973332508414\n", + "After adstock: 3286.3066658417474\n", + "After hill transform: 0.006133490797435044\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1384\n", + "Raw spend: 7648.718431879975\n", + "After adstock: 7648.89490246821\n", + "After hill transform: 0.34758067729322284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8405\n", + "Raw spend: 15011.919117395692\n", + "After adstock: 15013.141339617914\n", + "After hill transform: 0.0007347034816182518\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.978015793975\n", + "After adstock: 52110.31134912731\n", + "After hill transform: 0.3406361824079648\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0204\n", + "Raw spend: 3285.9729693858476\n", + "After adstock: 3286.306302719181\n", + "After hill transform: 0.006133489024230538\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1374\n", + "Raw spend: 7648.717993735771\n", + "After adstock: 7648.894464324007\n", + "After hill transform: 0.34758064124195576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8405\n", + "Raw spend: 15011.919197985502\n", + "After adstock: 15013.141420207725\n", + "After hill transform: 0.000734703493427775\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.97801533041\n", + "After adstock: 52110.311348663745\n", + "After hill transform: 0.340636182406793\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0204\n", + "Raw spend: 3285.9729330735913\n", + "After adstock: 3286.306266406925\n", + "After hill transform: 0.0061334888469101075\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949921351\n", + "After adstock: 7648.894420509586\n", + "After hill transform: 0.347580637636829\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8405\n", + "Raw spend: 15011.919206044482\n", + "After adstock: 15013.141428266705\n", + "After hill transform: 0.0007347034946087271\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.978015284054\n", + "After adstock: 52110.31134861739\n", + "After hill transform: 0.34063618240667587\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0204\n", + "Raw spend: 3285.9729294423655\n", + "After adstock: 3286.306262775699\n", + "After hill transform: 0.006133488829178063\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717945539909\n", + "After adstock: 7648.894416128144\n", + "After hill transform: 0.3475806372763164\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8405\n", + "Raw spend: 15011.919206815295\n", + "After adstock: 15013.141429037518\n", + "After hill transform: 0.000734703494721681\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.97801527962\n", + "After adstock: 52110.31134861296\n", + "After hill transform: 0.34063618240666466\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0204\n", + "Raw spend: 3285.972929095052\n", + "After adstock: 3286.3062624283857\n", + "After hill transform: 0.006133488827482059\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794512084\n", + "After adstock: 7648.8944157090755\n", + "After hill transform: 0.34758063724183474\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8405\n", + "Raw spend: 15011.919206830196\n", + "After adstock: 15013.141429052419\n", + "After hill transform: 0.0007347034947238646\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.97801527962\n", + "After adstock: 52110.31134861296\n", + "After hill transform: 0.34063618240666466\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0204\n", + "Raw spend: 3285.972929095052\n", + "After adstock: 3286.3062624283857\n", + "After hill transform: 0.006133488827482059\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794512084\n", + "After adstock: 7648.8944157090755\n", + "After hill transform: 0.34758063724183474\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8405\n", + "Raw spend: 15011.919206815295\n", + "After adstock: 15013.141429037518\n", + "After hill transform: 0.000734703494721681\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.978015294524\n", + "After adstock: 52110.31134862786\n", + "After hill transform: 0.3406361824067023\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0204\n", + "Raw spend: 3285.972929095052\n", + "After adstock: 3286.3062624283857\n", + "After hill transform: 0.006133488827482059\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794512084\n", + "After adstock: 7648.8944157090755\n", + "After hill transform: 0.34758063724183474\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8405\n", + "Raw spend: 15011.919206815295\n", + "After adstock: 15013.141429037518\n", + "After hill transform: 0.000734703494721681\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.97801527962\n", + "After adstock: 52110.31134861296\n", + "After hill transform: 0.34063618240666466\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0204\n", + "Raw spend: 3285.9729291099534\n", + "After adstock: 3286.306262443287\n", + "After hill transform: 0.0061334888275548245\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794512084\n", + "After adstock: 7648.8944157090755\n", + "After hill transform: 0.34758063724183474\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.92\n", + "Adstocked value: 15,013.14\n", + "Saturated value: 0.0007\n", + "Final response: 396.8405\n", + "Raw spend: 15011.919206815295\n", + "After adstock: 15013.141429037518\n", + "After hill transform: 0.000734703494721681\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4939\n", + "Raw spend: 52109.97801527962\n", + "After adstock: 52110.31134861296\n", + "After hill transform: 0.34063618240666466\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,285.97\n", + "Adstocked value: 3,286.31\n", + "Saturated value: 0.0061\n", + "Final response: 412.0204\n", + "Raw spend: 3285.972929095052\n", + "After adstock: 3286.3062624283857\n", + "After hill transform: 0.006133488827482059\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179451357415\n", + "After adstock: 7648.894415723977\n", + "After hill transform: 0.3475806372430608\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.62\n", + "Adstocked value: 15,012.84\n", + "Saturated value: 0.0007\n", + "Final response: 396.8170\n", + "Raw spend: 15011.622100338329\n", + "After adstock: 15012.844322560552\n", + "After hill transform: 0.0007346599579931617\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4940\n", + "Raw spend: 52109.978313899715\n", + "After adstock: 52110.31164723305\n", + "After hill transform: 0.34063618316151734\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.27\n", + "Adstocked value: 3,286.60\n", + "Saturated value: 0.0061\n", + "Final response: 412.1179\n", + "Raw spend: 3286.2700444314796\n", + "After adstock: 3286.603377764813\n", + "After hill transform: 0.006134939809487006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1367\n", + "Raw spend: 7648.7176855612515\n", + "After adstock: 7648.894156149487\n", + "After hill transform: 0.34758061588482014\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.62\n", + "Adstocked value: 15,012.84\n", + "Saturated value: 0.0007\n", + "Final response: 396.8170\n", + "Raw spend: 15011.62210035323\n", + "After adstock: 15012.844322575453\n", + "After hill transform: 0.0007346599579953452\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4940\n", + "Raw spend: 52109.978313899715\n", + "After adstock: 52110.31164723305\n", + "After hill transform: 0.34063618316151734\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.27\n", + "Adstocked value: 3,286.60\n", + "Saturated value: 0.0061\n", + "Final response: 412.1179\n", + "Raw spend: 3286.2700444314796\n", + "After adstock: 3286.603377764813\n", + "After hill transform: 0.006134939809487006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1367\n", + "Raw spend: 7648.7176855612515\n", + "After adstock: 7648.894156149487\n", + "After hill transform: 0.34758061588482014\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.62\n", + "Adstocked value: 15,012.84\n", + "Saturated value: 0.0007\n", + "Final response: 396.8170\n", + "Raw spend: 15011.622100338329\n", + "After adstock: 15012.844322560552\n", + "After hill transform: 0.0007346599579931617\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4940\n", + "Raw spend: 52109.97831391462\n", + "After adstock: 52110.31164724795\n", + "After hill transform: 0.340636183161555\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.27\n", + "Adstocked value: 3,286.60\n", + "Saturated value: 0.0061\n", + "Final response: 412.1179\n", + "Raw spend: 3286.2700444314796\n", + "After adstock: 3286.603377764813\n", + "After hill transform: 0.006134939809487006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1367\n", + "Raw spend: 7648.7176855612515\n", + "After adstock: 7648.894156149487\n", + "After hill transform: 0.34758061588482014\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.62\n", + "Adstocked value: 15,012.84\n", + "Saturated value: 0.0007\n", + "Final response: 396.8170\n", + "Raw spend: 15011.622100338329\n", + "After adstock: 15012.844322560552\n", + "After hill transform: 0.0007346599579931617\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4940\n", + "Raw spend: 52109.978313899715\n", + "After adstock: 52110.31164723305\n", + "After hill transform: 0.34063618316151734\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.27\n", + "Adstocked value: 3,286.60\n", + "Saturated value: 0.0061\n", + "Final response: 412.1179\n", + "Raw spend: 3286.270044446381\n", + "After adstock: 3286.6033777797143\n", + "After hill transform: 0.006134939809559781\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1367\n", + "Raw spend: 7648.7176855612515\n", + "After adstock: 7648.894156149487\n", + "After hill transform: 0.34758061588482014\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,011.62\n", + "Adstocked value: 15,012.84\n", + "Saturated value: 0.0007\n", + "Final response: 396.8170\n", + "Raw spend: 15011.622100338329\n", + "After adstock: 15012.844322560552\n", + "After hill transform: 0.0007346599579931617\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4940\n", + "Raw spend: 52109.978313899715\n", + "After adstock: 52110.31164723305\n", + "After hill transform: 0.34063618316151734\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,286.27\n", + "Adstocked value: 3,286.60\n", + "Saturated value: 0.0061\n", + "Final response: 412.1179\n", + "Raw spend: 3286.2700444314796\n", + "After adstock: 3286.603377764813\n", + "After hill transform: 0.006134939809487006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1367\n", + "Raw spend: 7648.717685576153\n", + "After adstock: 7648.894156164388\n", + "After hill transform: 0.3475806158860462\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,669.40\n", + "Adstocked value: 14,670.62\n", + "Saturated value: 0.0007\n", + "Final response: 370.3414\n", + "Raw spend: 14669.402210117845\n", + "After adstock: 14670.624432340068\n", + "After hill transform: 0.0006856436038086904\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.16\n", + "Adstocked value: 52,110.49\n", + "Saturated value: 0.3406\n", + "Final response: 48679.5591\n", + "Raw spend: 52110.15842315063\n", + "After adstock: 52110.49175648396\n", + "After hill transform: 0.34063663844153236\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,628.30\n", + "Adstocked value: 3,628.63\n", + "Saturated value: 0.0079\n", + "Final response: 533.8483\n", + "Raw spend: 3628.300191979971\n", + "After adstock: 3628.6335253133043\n", + "After hill transform: 0.007947063718774922\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.73\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1588\n", + "Raw spend: 7648.727318982334\n", + "After adstock: 7648.903789570569\n", + "After hill transform: 0.34758140853939284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,977.40\n", + "Adstocked value: 14,978.62\n", + "Saturated value: 0.0007\n", + "Final response: 394.1145\n", + "Raw spend: 14977.400111316281\n", + "After adstock: 14978.622333538504\n", + "After hill transform: 0.0007296566890049973\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.00\n", + "Adstocked value: 52,110.33\n", + "Saturated value: 0.3406\n", + "Final response: 48679.5005\n", + "Raw spend: 52109.99632482481\n", + "After adstock: 52110.329658158145\n", + "After hill transform: 0.3406362286895764\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,320.47\n", + "Adstocked value: 3,320.81\n", + "Saturated value: 0.0063\n", + "Final response: 423.4328\n", + "Raw spend: 3320.4730591863286\n", + "After adstock: 3320.806392519662\n", + "After hill transform: 0.006303378110978352\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1389\n", + "Raw spend: 7648.71864890336\n", + "After adstock: 7648.895119491595\n", + "After hill transform: 0.34758069515028434\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,008.20\n", + "Adstocked value: 15,009.42\n", + "Saturated value: 0.0007\n", + "Final response: 396.5462\n", + "Raw spend: 15008.199901436124\n", + "After adstock: 15009.422123658347\n", + "After hill transform: 0.000734158607158618\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4947\n", + "Raw spend: 52109.98011499223\n", + "After adstock: 52110.31344832556\n", + "After hill transform: 0.3406361877143238\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,289.69\n", + "Adstocked value: 3,290.02\n", + "Saturated value: 0.0062\n", + "Final response: 413.2409\n", + "Raw spend: 3289.6903459069645\n", + "After adstock: 3290.023679240298\n", + "After hill transform: 0.006151658193796592\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1369\n", + "Raw spend: 7648.717781895462\n", + "After adstock: 7648.8942524836975\n", + "After hill transform: 0.3475806238113666\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,008.20\n", + "Adstocked value: 15,009.42\n", + "Saturated value: 0.0007\n", + "Final response: 396.5462\n", + "Raw spend: 15008.199901451026\n", + "After adstock: 15009.422123673248\n", + "After hill transform: 0.0007341586071608005\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4947\n", + "Raw spend: 52109.98011499223\n", + "After adstock: 52110.31344832556\n", + "After hill transform: 0.3406361877143238\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,289.69\n", + "Adstocked value: 3,290.02\n", + "Saturated value: 0.0062\n", + "Final response: 413.2409\n", + "Raw spend: 3289.6903459069645\n", + "After adstock: 3290.023679240298\n", + "After hill transform: 0.006151658193796592\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1369\n", + "Raw spend: 7648.717781895462\n", + "After adstock: 7648.8942524836975\n", + "After hill transform: 0.3475806238113666\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,008.20\n", + "Adstocked value: 15,009.42\n", + "Saturated value: 0.0007\n", + "Final response: 396.5462\n", + "Raw spend: 15008.199901436124\n", + "After adstock: 15009.422123658347\n", + "After hill transform: 0.000734158607158618\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4947\n", + "Raw spend: 52109.98011500713\n", + "After adstock: 52110.313448340465\n", + "After hill transform: 0.34063618771436144\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,289.69\n", + "Adstocked value: 3,290.02\n", + "Saturated value: 0.0062\n", + "Final response: 413.2409\n", + "Raw spend: 3289.6903459069645\n", + "After adstock: 3290.023679240298\n", + "After hill transform: 0.006151658193796592\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1369\n", + "Raw spend: 7648.717781895462\n", + "After adstock: 7648.8942524836975\n", + "After hill transform: 0.3475806238113666\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,008.20\n", + "Adstocked value: 15,009.42\n", + "Saturated value: 0.0007\n", + "Final response: 396.5462\n", + "Raw spend: 15008.199901436124\n", + "After adstock: 15009.422123658347\n", + "After hill transform: 0.000734158607158618\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4947\n", + "Raw spend: 52109.98011499223\n", + "After adstock: 52110.31344832556\n", + "After hill transform: 0.3406361877143238\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,289.69\n", + "Adstocked value: 3,290.02\n", + "Saturated value: 0.0062\n", + "Final response: 413.2409\n", + "Raw spend: 3289.6903459218656\n", + "After adstock: 3290.023679255199\n", + "After hill transform: 0.006151658193869488\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1369\n", + "Raw spend: 7648.717781895462\n", + "After adstock: 7648.8942524836975\n", + "After hill transform: 0.3475806238113666\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,008.20\n", + "Adstocked value: 15,009.42\n", + "Saturated value: 0.0007\n", + "Final response: 396.5462\n", + "Raw spend: 15008.199901436124\n", + "After adstock: 15009.422123658347\n", + "After hill transform: 0.000734158607158618\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4947\n", + "Raw spend: 52109.98011499223\n", + "After adstock: 52110.31344832556\n", + "After hill transform: 0.3406361877143238\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,289.69\n", + "Adstocked value: 3,290.02\n", + "Saturated value: 0.0062\n", + "Final response: 413.2409\n", + "Raw spend: 3289.6903459069645\n", + "After adstock: 3290.023679240298\n", + "After hill transform: 0.006151658193796592\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1369\n", + "Raw spend: 7648.717781910364\n", + "After adstock: 7648.894252498599\n", + "After hill transform: 0.3475806238125927\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,293.74\n", + "Adstocked value: 13,294.97\n", + "Saturated value: 0.0005\n", + "Final response: 275.7649\n", + "Raw spend: 13293.743441194216\n", + "After adstock: 13294.965663416438\n", + "After hill transform: 0.0005105463111437484\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.88\n", + "Adstocked value: 52,111.22\n", + "Saturated value: 0.3406\n", + "Final response: 48679.8207\n", + "Raw spend: 52110.882548393216\n", + "After adstock: 52111.21588172655\n", + "After hill transform: 0.3406384688718076\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,003.20\n", + "Adstocked value: 5,003.53\n", + "Saturated value: 0.0183\n", + "Final response: 1230.7839\n", + "Raw spend: 5003.196582267435\n", + "After adstock: 5003.529915600768\n", + "After hill transform: 0.01832190754082913\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.77\n", + "Adstocked value: 7,648.94\n", + "Saturated value: 0.3476\n", + "Final response: 9726.2469\n", + "Raw spend: 7648.7655723759135\n", + "After adstock: 7648.942042964149\n", + "After hill transform: 0.34758455609335864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,836.75\n", + "Adstocked value: 14,837.98\n", + "Saturated value: 0.0007\n", + "Final response: 383.1365\n", + "Raw spend: 14836.754255411934\n", + "After adstock: 14837.976477634156\n", + "After hill transform: 0.0007093322315074443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.07\n", + "Adstocked value: 52,110.40\n", + "Saturated value: 0.3406\n", + "Final response: 48679.5273\n", + "Raw spend: 52110.07035833233\n", + "After adstock: 52110.40369166566\n", + "After hill transform: 0.3406364158315176\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,461.04\n", + "Adstocked value: 3,461.37\n", + "Saturated value: 0.0070\n", + "Final response: 471.9197\n", + "Raw spend: 3461.0409695430117\n", + "After adstock: 3461.374302876345\n", + "After hill transform: 0.007025172839828642\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1479\n", + "Raw spend: 7648.722560943507\n", + "After adstock: 7648.899031531742\n", + "After hill transform: 0.34758101703973604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,991.06\n", + "Adstocked value: 14,992.28\n", + "Saturated value: 0.0007\n", + "Final response: 395.1914\n", + "Raw spend: 14991.055336833706\n", + "After adstock: 14992.277559055929\n", + "After hill transform: 0.0007316503614112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.99\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4979\n", + "Raw spend: 52109.98913932624\n", + "After adstock: 52110.32247265957\n", + "After hill transform: 0.34063621052605764\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,306.83\n", + "Adstocked value: 3,307.16\n", + "Saturated value: 0.0062\n", + "Final response: 418.8955\n", + "Raw spend: 3306.8254082705694\n", + "After adstock: 3307.158741603903\n", + "After hill transform: 0.006235833473824901\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1380\n", + "Raw spend: 7648.718259800267\n", + "After adstock: 7648.8947303885025\n", + "After hill transform: 0.3475806631342053\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,006.49\n", + "Adstocked value: 15,007.71\n", + "Saturated value: 0.0007\n", + "Final response: 396.4105\n", + "Raw spend: 15006.485444975882\n", + "After adstock: 15007.707667198105\n", + "After hill transform: 0.0007339075255465795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4950\n", + "Raw spend: 52109.98101742563\n", + "After adstock: 52110.31435075896\n", + "After hill transform: 0.34063618999549733\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,291.40\n", + "Adstocked value: 3,291.74\n", + "Saturated value: 0.0062\n", + "Final response: 413.8043\n", + "Raw spend: 3291.403852143325\n", + "After adstock: 3291.7371854766584\n", + "After hill transform: 0.00616004425192819\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1370\n", + "Raw spend: 7648.717829685943\n", + "After adstock: 7648.894300274178\n", + "After hill transform: 0.3475806277436505\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,006.49\n", + "Adstocked value: 15,007.71\n", + "Saturated value: 0.0007\n", + "Final response: 396.4105\n", + "Raw spend: 15006.485444990783\n", + "After adstock: 15007.707667213006\n", + "After hill transform: 0.0007339075255487614\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4950\n", + "Raw spend: 52109.98101742563\n", + "After adstock: 52110.31435075896\n", + "After hill transform: 0.34063618999549733\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,291.40\n", + "Adstocked value: 3,291.74\n", + "Saturated value: 0.0062\n", + "Final response: 413.8043\n", + "Raw spend: 3291.403852143325\n", + "After adstock: 3291.7371854766584\n", + "After hill transform: 0.00616004425192819\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1370\n", + "Raw spend: 7648.717829685943\n", + "After adstock: 7648.894300274178\n", + "After hill transform: 0.3475806277436505\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,006.49\n", + "Adstocked value: 15,007.71\n", + "Saturated value: 0.0007\n", + "Final response: 396.4105\n", + "Raw spend: 15006.485444975882\n", + "After adstock: 15007.707667198105\n", + "After hill transform: 0.0007339075255465795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4950\n", + "Raw spend: 52109.98101744053\n", + "After adstock: 52110.314350773864\n", + "After hill transform: 0.340636189995535\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,291.40\n", + "Adstocked value: 3,291.74\n", + "Saturated value: 0.0062\n", + "Final response: 413.8043\n", + "Raw spend: 3291.403852143325\n", + "After adstock: 3291.7371854766584\n", + "After hill transform: 0.00616004425192819\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1370\n", + "Raw spend: 7648.717829685943\n", + "After adstock: 7648.894300274178\n", + "After hill transform: 0.3475806277436505\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,006.49\n", + "Adstocked value: 15,007.71\n", + "Saturated value: 0.0007\n", + "Final response: 396.4105\n", + "Raw spend: 15006.485444975882\n", + "After adstock: 15007.707667198105\n", + "After hill transform: 0.0007339075255465795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4950\n", + "Raw spend: 52109.98101742563\n", + "After adstock: 52110.31435075896\n", + "After hill transform: 0.34063618999549733\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,291.40\n", + "Adstocked value: 3,291.74\n", + "Saturated value: 0.0062\n", + "Final response: 413.8043\n", + "Raw spend: 3291.403852158226\n", + "After adstock: 3291.7371854915596\n", + "After hill transform: 0.006160044252001148\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1370\n", + "Raw spend: 7648.717829685943\n", + "After adstock: 7648.894300274178\n", + "After hill transform: 0.3475806277436505\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,006.49\n", + "Adstocked value: 15,007.71\n", + "Saturated value: 0.0007\n", + "Final response: 396.4105\n", + "Raw spend: 15006.485444975882\n", + "After adstock: 15007.707667198105\n", + "After hill transform: 0.0007339075255465795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4950\n", + "Raw spend: 52109.98101742563\n", + "After adstock: 52110.31435075896\n", + "After hill transform: 0.34063618999549733\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,291.40\n", + "Adstocked value: 3,291.74\n", + "Saturated value: 0.0062\n", + "Final response: 413.8043\n", + "Raw spend: 3291.403852143325\n", + "After adstock: 3291.7371854766584\n", + "After hill transform: 0.00616004425192819\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1370\n", + "Raw spend: 7648.717829700844\n", + "After adstock: 7648.894300289079\n", + "After hill transform: 0.34758062774487664\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 8,652.78\n", + "Adstocked value: 8,654.00\n", + "Saturated value: 0.0001\n", + "Final response: 76.1940\n", + "Raw spend: 8652.782476312997\n", + "After adstock: 8654.00469853522\n", + "After hill transform: 0.00014106414644277256\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,113.33\n", + "Adstocked value: 52,113.66\n", + "Saturated value: 0.3406\n", + "Final response: 48680.7032\n", + "Raw spend: 52113.32571173459\n", + "After adstock: 52113.65904506793\n", + "After hill transform: 0.34064464450191495\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,641.59\n", + "Adstocked value: 9,641.92\n", + "Saturated value: 0.0950\n", + "Final response: 6380.4538\n", + "Raw spend: 9641.586181089617\n", + "After adstock: 9641.91951442295\n", + "After hill transform: 0.09498180866701951\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.89\n", + "Adstocked value: 7,649.07\n", + "Saturated value: 0.3476\n", + "Final response: 9726.5421\n", + "Raw spend: 7648.893775093555\n", + "After adstock: 7649.07024568179\n", + "After hill transform: 0.3475951048122672\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,371.12\n", + "Adstocked value: 14,372.34\n", + "Saturated value: 0.0006\n", + "Final response: 348.2464\n", + "Raw spend: 14371.115148109593\n", + "After adstock: 14372.337370331816\n", + "After hill transform: 0.0006447373337091141\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.32\n", + "Adstocked value: 52,110.65\n", + "Saturated value: 0.3406\n", + "Final response: 48679.6158\n", + "Raw spend: 52110.315486856525\n", + "After adstock: 52110.64882018986\n", + "After hill transform: 0.3406370354659936\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,926.42\n", + "Adstocked value: 3,926.76\n", + "Saturated value: 0.0098\n", + "Final response: 655.9844\n", + "Raw spend: 3926.4220850379543\n", + "After adstock: 3926.7554183712878\n", + "After hill transform: 0.009765228017832271\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.74\n", + "Adstocked value: 7,648.91\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1775\n", + "Raw spend: 7648.735424226704\n", + "After adstock: 7648.911894814939\n", + "After hill transform: 0.34758207545281977\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,942.95\n", + "Adstocked value: 14,944.17\n", + "Saturated value: 0.0007\n", + "Final response: 391.4063\n", + "Raw spend: 14942.948415289253\n", + "After adstock: 14944.170637511475\n", + "After hill transform: 0.0007246427876460457\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.01\n", + "Adstocked value: 52,110.35\n", + "Saturated value: 0.3406\n", + "Final response: 48679.5071\n", + "Raw spend: 52110.014464368716\n", + "After adstock: 52110.34779770205\n", + "After hill transform: 0.34063627454274553\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,354.91\n", + "Adstocked value: 3,355.24\n", + "Saturated value: 0.0065\n", + "Final response: 435.0135\n", + "Raw spend: 3354.905675432788\n", + "After adstock: 3355.2390087661215\n", + "After hill transform: 0.006475773044420548\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1410\n", + "Raw spend: 7648.719589140019\n", + "After adstock: 7648.896059728254\n", + "After hill transform: 0.34758077251459046\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,000.13\n", + "Adstocked value: 15,001.35\n", + "Saturated value: 0.0007\n", + "Final response: 395.9082\n", + "Raw spend: 15000.13174200722\n", + "After adstock: 15001.353964229442\n", + "After hill transform: 0.0007329775259177285\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4962\n", + "Raw spend: 52109.98436211994\n", + "After adstock: 52110.317695453276\n", + "After hill transform: 0.34063619845022414\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,297.75\n", + "Adstocked value: 3,298.09\n", + "Saturated value: 0.0062\n", + "Final response: 415.8961\n", + "Raw spend: 3297.754034472271\n", + "After adstock: 3298.0873678056046\n", + "After hill transform: 0.006191183583377203\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1374\n", + "Raw spend: 7648.718005631351\n", + "After adstock: 7648.894476219586\n", + "After hill transform: 0.34758064222074475\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,005.85\n", + "Adstocked value: 15,007.07\n", + "Saturated value: 0.0007\n", + "Final response: 396.3603\n", + "Raw spend: 15005.850074679016\n", + "After adstock: 15007.072296901239\n", + "After hill transform: 0.0007338144902766789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4951\n", + "Raw spend: 52109.98135189506\n", + "After adstock: 52110.3146852284\n", + "After hill transform: 0.34063619084097\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,292.04\n", + "Adstocked value: 3,292.37\n", + "Saturated value: 0.0062\n", + "Final response: 414.0132\n", + "Raw spend: 3292.0388703762196\n", + "After adstock: 3292.372203709553\n", + "After hill transform: 0.006163153864567369\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1370\n", + "Raw spend: 7648.7178472804835\n", + "After adstock: 7648.894317868719\n", + "After hill transform: 0.3475806291913599\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,005.85\n", + "Adstocked value: 15,007.07\n", + "Saturated value: 0.0007\n", + "Final response: 396.3603\n", + "Raw spend: 15005.850074693917\n", + "After adstock: 15007.07229691614\n", + "After hill transform: 0.0007338144902788608\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4951\n", + "Raw spend: 52109.98135189506\n", + "After adstock: 52110.3146852284\n", + "After hill transform: 0.34063619084097\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,292.04\n", + "Adstocked value: 3,292.37\n", + "Saturated value: 0.0062\n", + "Final response: 414.0132\n", + "Raw spend: 3292.0388703762196\n", + "After adstock: 3292.372203709553\n", + "After hill transform: 0.006163153864567369\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1370\n", + "Raw spend: 7648.7178472804835\n", + "After adstock: 7648.894317868719\n", + "After hill transform: 0.3475806291913599\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,005.85\n", + "Adstocked value: 15,007.07\n", + "Saturated value: 0.0007\n", + "Final response: 396.3603\n", + "Raw spend: 15005.850074679016\n", + "After adstock: 15007.072296901239\n", + "After hill transform: 0.0007338144902766789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4951\n", + "Raw spend: 52109.98135190996\n", + "After adstock: 52110.3146852433\n", + "After hill transform: 0.34063619084100777\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,292.04\n", + "Adstocked value: 3,292.37\n", + "Saturated value: 0.0062\n", + "Final response: 414.0132\n", + "Raw spend: 3292.0388703762196\n", + "After adstock: 3292.372203709553\n", + "After hill transform: 0.006163153864567369\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1370\n", + "Raw spend: 7648.7178472804835\n", + "After adstock: 7648.894317868719\n", + "After hill transform: 0.3475806291913599\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,005.85\n", + "Adstocked value: 15,007.07\n", + "Saturated value: 0.0007\n", + "Final response: 396.3603\n", + "Raw spend: 15005.850074679016\n", + "After adstock: 15007.072296901239\n", + "After hill transform: 0.0007338144902766789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4951\n", + "Raw spend: 52109.98135189506\n", + "After adstock: 52110.3146852284\n", + "After hill transform: 0.34063619084097\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,292.04\n", + "Adstocked value: 3,292.37\n", + "Saturated value: 0.0062\n", + "Final response: 414.0132\n", + "Raw spend: 3292.038870391121\n", + "After adstock: 3292.3722037244543\n", + "After hill transform: 0.006163153864640349\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1370\n", + "Raw spend: 7648.7178472804835\n", + "After adstock: 7648.894317868719\n", + "After hill transform: 0.3475806291913599\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,005.85\n", + "Adstocked value: 15,007.07\n", + "Saturated value: 0.0007\n", + "Final response: 396.3603\n", + "Raw spend: 15005.850074679016\n", + "After adstock: 15007.072296901239\n", + "After hill transform: 0.0007338144902766789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.31\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4951\n", + "Raw spend: 52109.98135189506\n", + "After adstock: 52110.3146852284\n", + "After hill transform: 0.34063619084097\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,292.04\n", + "Adstocked value: 3,292.37\n", + "Saturated value: 0.0062\n", + "Final response: 414.0132\n", + "Raw spend: 3292.0388703762196\n", + "After adstock: 3292.372203709553\n", + "After hill transform: 0.006163153864567369\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1370\n", + "Raw spend: 7648.717847295385\n", + "After adstock: 7648.89431788362\n", + "After hill transform: 0.34758062919258603\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 8,652.78\n", + "Adstocked value: 8,654.00\n", + "Saturated value: 0.0001\n", + "Final response: 76.1939\n", + "Raw spend: 8652.781210662859\n", + "After adstock: 8654.003432885082\n", + "After hill transform: 0.0001410640846293548\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,113.33\n", + "Adstocked value: 52,113.66\n", + "Saturated value: 0.3406\n", + "Final response: 48680.7030\n", + "Raw spend: 52113.32525079298\n", + "After adstock: 52113.658584126315\n", + "After hill transform: 0.34064464333680633\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,641.59\n", + "Adstocked value: 9,641.92\n", + "Saturated value: 0.0950\n", + "Final response: 6380.4538\n", + "Raw spend: 9641.5861810788\n", + "After adstock: 9641.919514412133\n", + "After hill transform: 0.09498180866676562\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.90\n", + "Adstocked value: 7,649.07\n", + "Saturated value: 0.3476\n", + "Final response: 9726.5461\n", + "Raw spend: 7648.895501696139\n", + "After adstock: 7649.071972284374\n", + "After hill transform: 0.3475952468796261\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,370.54\n", + "Adstocked value: 14,371.77\n", + "Saturated value: 0.0006\n", + "Final response: 348.2049\n", + "Raw spend: 14370.543188277401\n", + "After adstock: 14371.765410499624\n", + "After hill transform: 0.0006446604995172935\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.32\n", + "Adstocked value: 52,110.65\n", + "Saturated value: 0.3406\n", + "Final response: 48679.6159\n", + "Raw spend: 52110.315741784856\n", + "After adstock: 52110.64907511819\n", + "After hill transform: 0.3406370361103987\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,926.99\n", + "Adstocked value: 3,927.33\n", + "Saturated value: 0.0098\n", + "Final response: 656.2333\n", + "Raw spend: 3926.9936014464774\n", + "After adstock: 3927.326934779811\n", + "After hill transform: 0.009768933488005643\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.74\n", + "Adstocked value: 7,648.91\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1779\n", + "Raw spend: 7648.735612722049\n", + "After adstock: 7648.912083310284\n", + "After hill transform: 0.3475820909625392\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,942.32\n", + "Adstocked value: 14,943.54\n", + "Saturated value: 0.0007\n", + "Final response: 391.3570\n", + "Raw spend: 14942.319386038855\n", + "After adstock: 14943.541608261077\n", + "After hill transform: 0.0007245514560886445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.01\n", + "Adstocked value: 52,110.35\n", + "Saturated value: 0.3406\n", + "Final response: 48679.5072\n", + "Raw spend: 52110.01479088404\n", + "After adstock: 52110.34812421737\n", + "After hill transform: 0.34063627536811136\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,355.53\n", + "Adstocked value: 3,355.87\n", + "Saturated value: 0.0065\n", + "Final response: 435.2267\n", + "Raw spend: 3355.5343434832453\n", + "After adstock: 3355.8676768165788\n", + "After hill transform: 0.006478947074085529\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1411\n", + "Raw spend: 7648.71962382464\n", + "After adstock: 7648.896094412875\n", + "After hill transform: 0.3475807753685013\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,999.50\n", + "Adstocked value: 15,000.72\n", + "Saturated value: 0.0007\n", + "Final response: 395.8581\n", + "Raw spend: 14999.497005815\n", + "After adstock: 15000.719228037222\n", + "After hill transform: 0.0007328846618695959\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4963\n", + "Raw spend: 52109.98469579396\n", + "After adstock: 52110.318029127295\n", + "After hill transform: 0.3406361992936861\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,298.39\n", + "Adstocked value: 3,298.72\n", + "Saturated value: 0.0062\n", + "Final response: 416.1054\n", + "Raw spend: 3298.3884176869224\n", + "After adstock: 3298.721751020256\n", + "After hill transform: 0.006194299679299931\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1374\n", + "Raw spend: 7648.718024934899\n", + "After adstock: 7648.8944955231345\n", + "After hill transform: 0.34758064380907433\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,005.21\n", + "Adstocked value: 15,006.44\n", + "Saturated value: 0.0007\n", + "Final response: 396.3101\n", + "Raw spend: 15005.214767792615\n", + "After adstock: 15006.436990014838\n", + "After hill transform: 0.000733721472137475\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4952\n", + "Raw spend: 52109.981686284955\n", + "After adstock: 52110.31501961829\n", + "After hill transform: 0.34063619168624165\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,292.67\n", + "Adstocked value: 3,293.01\n", + "Saturated value: 0.0062\n", + "Final response: 414.2221\n", + "Raw spend: 3292.6738251072898\n", + "After adstock: 3293.0071584406232\n", + "After hill transform: 0.00616626412594372\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.7178650459255\n", + "After adstock: 7648.894335634161\n", + "After hill transform: 0.3475806306531314\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,005.21\n", + "Adstocked value: 15,006.44\n", + "Saturated value: 0.0007\n", + "Final response: 396.3101\n", + "Raw spend: 15005.214767807516\n", + "After adstock: 15006.436990029739\n", + "After hill transform: 0.0007337214721396566\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4952\n", + "Raw spend: 52109.981686284955\n", + "After adstock: 52110.31501961829\n", + "After hill transform: 0.34063619168624165\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,292.67\n", + "Adstocked value: 3,293.01\n", + "Saturated value: 0.0062\n", + "Final response: 414.2221\n", + "Raw spend: 3292.6738251072898\n", + "After adstock: 3293.0071584406232\n", + "After hill transform: 0.00616626412594372\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.7178650459255\n", + "After adstock: 7648.894335634161\n", + "After hill transform: 0.3475806306531314\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,005.21\n", + "Adstocked value: 15,006.44\n", + "Saturated value: 0.0007\n", + "Final response: 396.3101\n", + "Raw spend: 15005.214767792615\n", + "After adstock: 15006.436990014838\n", + "After hill transform: 0.000733721472137475\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4952\n", + "Raw spend: 52109.981686299856\n", + "After adstock: 52110.31501963319\n", + "After hill transform: 0.3406361916862793\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,292.67\n", + "Adstocked value: 3,293.01\n", + "Saturated value: 0.0062\n", + "Final response: 414.2221\n", + "Raw spend: 3292.6738251072898\n", + "After adstock: 3293.0071584406232\n", + "After hill transform: 0.00616626412594372\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.7178650459255\n", + "After adstock: 7648.894335634161\n", + "After hill transform: 0.3475806306531314\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,005.21\n", + "Adstocked value: 15,006.44\n", + "Saturated value: 0.0007\n", + "Final response: 396.3101\n", + "Raw spend: 15005.214767792615\n", + "After adstock: 15006.436990014838\n", + "After hill transform: 0.000733721472137475\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4952\n", + "Raw spend: 52109.981686284955\n", + "After adstock: 52110.31501961829\n", + "After hill transform: 0.34063619168624165\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,292.67\n", + "Adstocked value: 3,293.01\n", + "Saturated value: 0.0062\n", + "Final response: 414.2221\n", + "Raw spend: 3292.673825122191\n", + "After adstock: 3293.0071584555244\n", + "After hill transform: 0.006166264126016723\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.7178650459255\n", + "After adstock: 7648.894335634161\n", + "After hill transform: 0.3475806306531314\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,005.21\n", + "Adstocked value: 15,006.44\n", + "Saturated value: 0.0007\n", + "Final response: 396.3101\n", + "Raw spend: 15005.214767792615\n", + "After adstock: 15006.436990014838\n", + "After hill transform: 0.000733721472137475\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4952\n", + "Raw spend: 52109.981686284955\n", + "After adstock: 52110.31501961829\n", + "After hill transform: 0.34063619168624165\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,292.67\n", + "Adstocked value: 3,293.01\n", + "Saturated value: 0.0062\n", + "Final response: 414.2221\n", + "Raw spend: 3292.6738251072898\n", + "After adstock: 3293.0071584406232\n", + "After hill transform: 0.00616626412594372\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717865060827\n", + "After adstock: 7648.894335649062\n", + "After hill transform: 0.34758063065435746\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 8,652.78\n", + "Adstocked value: 8,654.00\n", + "Saturated value: 0.0001\n", + "Final response: 76.1939\n", + "Raw spend: 8652.781699713163\n", + "After adstock: 8654.003921935386\n", + "After hill transform: 0.00014106410851420824\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,113.33\n", + "Adstocked value: 52,113.66\n", + "Saturated value: 0.3406\n", + "Final response: 48680.7031\n", + "Raw spend: 52113.325437024876\n", + "After adstock: 52113.65877035821\n", + "After hill transform: 0.3406446438075392\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,641.59\n", + "Adstocked value: 9,641.92\n", + "Saturated value: 0.0950\n", + "Final response: 6380.4538\n", + "Raw spend: 9641.586180496988\n", + "After adstock: 9641.919513830322\n", + "After hill transform: 0.09498180865311055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.89\n", + "Adstocked value: 7,649.07\n", + "Saturated value: 0.3476\n", + "Final response: 9726.5445\n", + "Raw spend: 7648.8948269957455\n", + "After adstock: 7649.071297583981\n", + "After hill transform: 0.3475951913643021\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,369.97\n", + "Adstocked value: 14,371.19\n", + "Saturated value: 0.0006\n", + "Final response: 348.1635\n", + "Raw spend: 14369.97146098467\n", + "After adstock: 14371.193683206893\n", + "After hill transform: 0.0006445837026531376\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.32\n", + "Adstocked value: 52,110.65\n", + "Saturated value: 0.3406\n", + "Final response: 48679.6160\n", + "Raw spend: 52110.31606135895\n", + "After adstock: 52110.649394692286\n", + "After hill transform: 0.3406370369182147\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,927.57\n", + "Adstocked value: 3,927.90\n", + "Saturated value: 0.0098\n", + "Final response: 656.4823\n", + "Raw spend: 3927.5650606462596\n", + "After adstock: 3927.898393979593\n", + "After hill transform: 0.009772639439822824\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.74\n", + "Adstocked value: 7,648.91\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1778\n", + "Raw spend: 7648.735561240907\n", + "After adstock: 7648.9120318291425\n", + "After hill transform: 0.3475820867265828\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,941.69\n", + "Adstocked value: 14,942.91\n", + "Saturated value: 0.0007\n", + "Final response: 391.3077\n", + "Raw spend: 14941.69043711182\n", + "After adstock: 14942.912659334042\n", + "After hill transform: 0.0007244601438512228\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.02\n", + "Adstocked value: 52,110.35\n", + "Saturated value: 0.3406\n", + "Final response: 48679.5073\n", + "Raw spend: 52110.01512379236\n", + "After adstock: 52110.34845712569\n", + "After hill transform: 0.34063627620963743\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,356.16\n", + "Adstocked value: 3,356.50\n", + "Saturated value: 0.0065\n", + "Final response: 435.4400\n", + "Raw spend: 3356.162948661187\n", + "After adstock: 3356.4962819945204\n", + "After hill transform: 0.00648212173675992\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1411\n", + "Raw spend: 7648.719634665424\n", + "After adstock: 7648.896105253659\n", + "After hill transform: 0.3475807762604999\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,998.86\n", + "Adstocked value: 15,000.08\n", + "Saturated value: 0.0007\n", + "Final response: 395.8079\n", + "Raw spend: 14998.862334724536\n", + "After adstock: 15000.084556946758\n", + "After hill transform: 0.0007327918151728201\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.99\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4964\n", + "Raw spend: 52109.98503003569\n", + "After adstock: 52110.31836336903\n", + "After hill transform: 0.34063620013858326\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,299.02\n", + "Adstocked value: 3,299.36\n", + "Saturated value: 0.0062\n", + "Final response: 416.3148\n", + "Raw spend: 3299.0227374626793\n", + "After adstock: 3299.356070796013\n", + "After hill transform: 0.00619741642239989\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1375\n", + "Raw spend: 7648.718042007876\n", + "After adstock: 7648.894512596111\n", + "After hill transform: 0.3475806452138685\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,004.58\n", + "Adstocked value: 15,005.80\n", + "Saturated value: 0.0007\n", + "Final response: 396.2598\n", + "Raw spend: 15004.579524485807\n", + "After adstock: 15005.80174670803\n", + "After hill transform: 0.0007336284711510507\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4953\n", + "Raw spend: 52109.98202066003\n", + "After adstock: 52110.31535399336\n", + "After hill transform: 0.34063619253147587\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,293.31\n", + "Adstocked value: 3,293.64\n", + "Saturated value: 0.0062\n", + "Final response: 414.4311\n", + "Raw spend: 3293.3087163428286\n", + "After adstock: 3293.642049676162\n", + "After hill transform: 0.006169375035901381\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.71788274212\n", + "After adstock: 7648.894353330355\n", + "After hill transform: 0.3475806321092051\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,004.58\n", + "Adstocked value: 15,005.80\n", + "Saturated value: 0.0007\n", + "Final response: 396.2598\n", + "Raw spend: 15004.579524500708\n", + "After adstock: 15005.801746722931\n", + "After hill transform: 0.0007336284711532323\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4953\n", + "Raw spend: 52109.98202066003\n", + "After adstock: 52110.31535399336\n", + "After hill transform: 0.34063619253147587\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,293.31\n", + "Adstocked value: 3,293.64\n", + "Saturated value: 0.0062\n", + "Final response: 414.4311\n", + "Raw spend: 3293.3087163428286\n", + "After adstock: 3293.642049676162\n", + "After hill transform: 0.006169375035901381\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.71788274212\n", + "After adstock: 7648.894353330355\n", + "After hill transform: 0.3475806321092051\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,004.58\n", + "Adstocked value: 15,005.80\n", + "Saturated value: 0.0007\n", + "Final response: 396.2598\n", + "Raw spend: 15004.579524485807\n", + "After adstock: 15005.80174670803\n", + "After hill transform: 0.0007336284711510507\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4953\n", + "Raw spend: 52109.98202067493\n", + "After adstock: 52110.315354008264\n", + "After hill transform: 0.3406361925315135\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,293.31\n", + "Adstocked value: 3,293.64\n", + "Saturated value: 0.0062\n", + "Final response: 414.4311\n", + "Raw spend: 3293.3087163428286\n", + "After adstock: 3293.642049676162\n", + "After hill transform: 0.006169375035901381\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.71788274212\n", + "After adstock: 7648.894353330355\n", + "After hill transform: 0.3475806321092051\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,004.58\n", + "Adstocked value: 15,005.80\n", + "Saturated value: 0.0007\n", + "Final response: 396.2598\n", + "Raw spend: 15004.579524485807\n", + "After adstock: 15005.80174670803\n", + "After hill transform: 0.0007336284711510507\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4953\n", + "Raw spend: 52109.98202066003\n", + "After adstock: 52110.31535399336\n", + "After hill transform: 0.34063619253147587\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,293.31\n", + "Adstocked value: 3,293.64\n", + "Saturated value: 0.0062\n", + "Final response: 414.4311\n", + "Raw spend: 3293.3087163577297\n", + "After adstock: 3293.642049691063\n", + "After hill transform: 0.006169375035974406\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.71788274212\n", + "After adstock: 7648.894353330355\n", + "After hill transform: 0.3475806321092051\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,004.58\n", + "Adstocked value: 15,005.80\n", + "Saturated value: 0.0007\n", + "Final response: 396.2598\n", + "Raw spend: 15004.579524485807\n", + "After adstock: 15005.80174670803\n", + "After hill transform: 0.0007336284711510507\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4953\n", + "Raw spend: 52109.98202066003\n", + "After adstock: 52110.31535399336\n", + "After hill transform: 0.34063619253147587\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,293.31\n", + "Adstocked value: 3,293.64\n", + "Saturated value: 0.0062\n", + "Final response: 414.4311\n", + "Raw spend: 3293.3087163428286\n", + "After adstock: 3293.642049676162\n", + "After hill transform: 0.006169375035901381\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.7178827570215\n", + "After adstock: 7648.894353345257\n", + "After hill transform: 0.34758063211043116\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 8,652.78\n", + "Adstocked value: 8,654.00\n", + "Saturated value: 0.0001\n", + "Final response: 76.1939\n", + "Raw spend: 8652.781762000366\n", + "After adstock: 8654.003984222589\n", + "After hill transform: 0.00014106411155626912\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,113.33\n", + "Adstocked value: 52,113.66\n", + "Saturated value: 0.3406\n", + "Final response: 48680.7031\n", + "Raw spend: 52113.32543596787\n", + "After adstock: 52113.658769301204\n", + "After hill transform: 0.3406446438048675\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,641.59\n", + "Adstocked value: 9,641.92\n", + "Saturated value: 0.0950\n", + "Final response: 6380.4537\n", + "Raw spend: 9641.586115907248\n", + "After adstock: 9641.919449240582\n", + "After hill transform: 0.09498180713719254\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.89\n", + "Adstocked value: 7,649.07\n", + "Saturated value: 0.3476\n", + "Final response: 9726.5445\n", + "Raw spend: 7648.894830355299\n", + "After adstock: 7649.071300943534\n", + "After hill transform: 0.347595191640731\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,369.40\n", + "Adstocked value: 14,370.62\n", + "Saturated value: 0.0006\n", + "Final response: 348.1220\n", + "Raw spend: 14369.399748237263\n", + "After adstock: 14370.621970459486\n", + "After hill transform: 0.0006445069138305516\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.32\n", + "Adstocked value: 52,110.65\n", + "Saturated value: 0.3406\n", + "Final response: 48679.6161\n", + "Raw spend: 52110.31636219081\n", + "After adstock: 52110.649695524145\n", + "After hill transform: 0.3406370376786543\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,928.14\n", + "Adstocked value: 3,928.47\n", + "Saturated value: 0.0098\n", + "Final response: 656.7313\n", + "Raw spend: 3928.136456299271\n", + "After adstock: 3928.4697896326043\n", + "After hill transform: 0.009776345831972587\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.74\n", + "Adstocked value: 7,648.91\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1779\n", + "Raw spend: 7648.735577503438\n", + "After adstock: 7648.912048091674\n", + "After hill transform: 0.3475820880646917\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,941.06\n", + "Adstocked value: 14,942.28\n", + "Saturated value: 0.0007\n", + "Final response: 391.2584\n", + "Raw spend: 14941.061546860952\n", + "After adstock: 14942.283769083175\n", + "After hill transform: 0.0007243688477881352\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.02\n", + "Adstocked value: 52,110.35\n", + "Saturated value: 0.3406\n", + "Final response: 48679.5074\n", + "Raw spend: 52110.0154548131\n", + "After adstock: 52110.34878814644\n", + "After hill transform: 0.3406362770463921\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,356.79\n", + "Adstocked value: 3,357.12\n", + "Saturated value: 0.0065\n", + "Final response: 435.6533\n", + "Raw spend: 3356.7914903384726\n", + "After adstock: 3357.124823671806\n", + "After hill transform: 0.006485297029081385\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1412\n", + "Raw spend: 7648.719652218252\n", + "After adstock: 7648.896122806487\n", + "After hill transform: 0.3475807777047771\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,998.23\n", + "Adstocked value: 14,999.45\n", + "Saturated value: 0.0007\n", + "Final response: 395.7578\n", + "Raw spend: 14998.227726723322\n", + "After adstock: 14999.449948945545\n", + "After hill transform: 0.0007326989855302921\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.99\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4966\n", + "Raw spend: 52109.985364075335\n", + "After adstock: 52110.31869740867\n", + "After hill transform: 0.3406362009829695\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,299.66\n", + "Adstocked value: 3,299.99\n", + "Saturated value: 0.0062\n", + "Final response: 416.5242\n", + "Raw spend: 3299.656993742393\n", + "After adstock: 3299.9903270757263\n", + "After hill transform: 0.006200533812209241\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1375\n", + "Raw spend: 7648.718059689733\n", + "After adstock: 7648.894530277968\n", + "After hill transform: 0.3475806466687625\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,003.94\n", + "Adstocked value: 15,005.17\n", + "Saturated value: 0.0007\n", + "Final response: 396.2096\n", + "Raw spend: 15003.944344709558\n", + "After adstock: 15005.16656693178\n", + "After hill transform: 0.0007335354873075462\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4955\n", + "Raw spend: 52109.98235500156\n", + "After adstock: 52110.31568833489\n", + "After hill transform: 0.3406361933766252\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,293.94\n", + "Adstocked value: 3,294.28\n", + "Saturated value: 0.0062\n", + "Final response: 414.6401\n", + "Raw spend: 3293.943544082785\n", + "After adstock: 3294.2768774161186\n", + "After hill transform: 0.006172486594253379\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717900436882\n", + "After adstock: 7648.894371025117\n", + "After hill transform: 0.34758063356516083\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,003.94\n", + "Adstocked value: 15,005.17\n", + "Saturated value: 0.0007\n", + "Final response: 396.2096\n", + "Raw spend: 15003.94434472446\n", + "After adstock: 15005.166566946682\n", + "After hill transform: 0.0007335354873097274\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4955\n", + "Raw spend: 52109.98235500156\n", + "After adstock: 52110.31568833489\n", + "After hill transform: 0.3406361933766252\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,293.94\n", + "Adstocked value: 3,294.28\n", + "Saturated value: 0.0062\n", + "Final response: 414.6401\n", + "Raw spend: 3293.943544082785\n", + "After adstock: 3294.2768774161186\n", + "After hill transform: 0.006172486594253379\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717900436882\n", + "After adstock: 7648.894371025117\n", + "After hill transform: 0.34758063356516083\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,003.94\n", + "Adstocked value: 15,005.17\n", + "Saturated value: 0.0007\n", + "Final response: 396.2096\n", + "Raw spend: 15003.944344709558\n", + "After adstock: 15005.16656693178\n", + "After hill transform: 0.0007335354873075462\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4955\n", + "Raw spend: 52109.98235501646\n", + "After adstock: 52110.315688349794\n", + "After hill transform: 0.3406361933766629\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,293.94\n", + "Adstocked value: 3,294.28\n", + "Saturated value: 0.0062\n", + "Final response: 414.6401\n", + "Raw spend: 3293.943544082785\n", + "After adstock: 3294.2768774161186\n", + "After hill transform: 0.006172486594253379\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717900436882\n", + "After adstock: 7648.894371025117\n", + "After hill transform: 0.34758063356516083\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,003.94\n", + "Adstocked value: 15,005.17\n", + "Saturated value: 0.0007\n", + "Final response: 396.2096\n", + "Raw spend: 15003.944344709558\n", + "After adstock: 15005.16656693178\n", + "After hill transform: 0.0007335354873075462\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4955\n", + "Raw spend: 52109.98235500156\n", + "After adstock: 52110.31568833489\n", + "After hill transform: 0.3406361933766252\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,293.94\n", + "Adstocked value: 3,294.28\n", + "Saturated value: 0.0062\n", + "Final response: 414.6401\n", + "Raw spend: 3293.9435440976863\n", + "After adstock: 3294.27687743102\n", + "After hill transform: 0.006172486594326427\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717900436882\n", + "After adstock: 7648.894371025117\n", + "After hill transform: 0.34758063356516083\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,003.94\n", + "Adstocked value: 15,005.17\n", + "Saturated value: 0.0007\n", + "Final response: 396.2096\n", + "Raw spend: 15003.944344709558\n", + "After adstock: 15005.16656693178\n", + "After hill transform: 0.0007335354873075462\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4955\n", + "Raw spend: 52109.98235500156\n", + "After adstock: 52110.31568833489\n", + "After hill transform: 0.3406361933766252\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,293.94\n", + "Adstocked value: 3,294.28\n", + "Saturated value: 0.0062\n", + "Final response: 414.6401\n", + "Raw spend: 3293.943544082785\n", + "After adstock: 3294.2768774161186\n", + "After hill transform: 0.006172486594253379\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717900451783\n", + "After adstock: 7648.894371040018\n", + "After hill transform: 0.34758063356638697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,678.29\n", + "Adstocked value: 14,679.51\n", + "Saturated value: 0.0007\n", + "Final response: 371.0134\n", + "Raw spend: 14678.286488960035\n", + "After adstock: 14679.508711182258\n", + "After hill transform: 0.0006868877374239583\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.15\n", + "Adstocked value: 52,110.49\n", + "Saturated value: 0.3406\n", + "Final response: 48679.5573\n", + "Raw spend: 52110.15361040162\n", + "After adstock: 52110.486943734955\n", + "After hill transform: 0.3406366262758861\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,619.42\n", + "Adstocked value: 3,619.75\n", + "Saturated value: 0.0079\n", + "Final response: 530.4431\n", + "Raw spend: 3619.420433297982\n", + "After adstock: 3619.7537666313156\n", + "After hill transform: 0.00789637261070335\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.73\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1595\n", + "Raw spend: 7648.727611571147\n", + "After adstock: 7648.904082159382\n", + "After hill transform: 0.34758143261410485\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,971.38\n", + "Adstocked value: 14,972.60\n", + "Saturated value: 0.0007\n", + "Final response: 393.6403\n", + "Raw spend: 14971.378559134606\n", + "After adstock: 14972.600781356829\n", + "After hill transform: 0.0007287786877770209\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.00\n", + "Adstocked value: 52,110.33\n", + "Saturated value: 0.3406\n", + "Final response: 48679.5017\n", + "Raw spend: 52109.99948054156\n", + "After adstock: 52110.3328138749\n", + "After hill transform: 0.34063623666660336\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,326.49\n", + "Adstocked value: 3,326.82\n", + "Saturated value: 0.0063\n", + "Final response: 425.4431\n", + "Raw spend: 3326.491233004305\n", + "After adstock: 3326.8245663376383\n", + "After hill transform: 0.006333304576707107\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1394\n", + "Raw spend: 7648.718871550308\n", + "After adstock: 7648.895342138543\n", + "After hill transform: 0.34758071347006225\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,000.69\n", + "Adstocked value: 15,001.91\n", + "Saturated value: 0.0007\n", + "Final response: 395.9522\n", + "Raw spend: 15000.687766152063\n", + "After adstock: 15001.909988374286\n", + "After hill transform: 0.0007330588805598682\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4961\n", + "Raw spend: 52109.98406755556\n", + "After adstock: 52110.3174008889\n", + "After hill transform: 0.3406361977056236\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,297.20\n", + "Adstocked value: 3,297.53\n", + "Saturated value: 0.0062\n", + "Final response: 415.7128\n", + "Raw spend: 3297.198312974937\n", + "After adstock: 3297.5316463082704\n", + "After hill transform: 0.006188454662369358\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1374\n", + "Raw spend: 7648.717997548224\n", + "After adstock: 7648.894468136459\n", + "After hill transform: 0.347580641555651\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,003.62\n", + "Adstocked value: 15,004.84\n", + "Saturated value: 0.0007\n", + "Final response: 396.1838\n", + "Raw spend: 15003.618686853808\n", + "After adstock: 15004.84090907603\n", + "After hill transform: 0.0007334878173582845\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4955\n", + "Raw spend: 52109.98252625696\n", + "After adstock: 52110.31585959029\n", + "After hill transform: 0.3406361938095251\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,294.27\n", + "Adstocked value: 3,294.60\n", + "Saturated value: 0.0062\n", + "Final response: 414.7473\n", + "Raw spend: 3294.2690209720004\n", + "After adstock: 3294.602354305334\n", + "After hill transform: 0.006174082265782897\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717910148016\n", + "After adstock: 7648.894380736251\n", + "After hill transform: 0.3475806343642099\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,003.62\n", + "Adstocked value: 15,004.84\n", + "Saturated value: 0.0007\n", + "Final response: 396.1838\n", + "Raw spend: 15003.61868686871\n", + "After adstock: 15004.840909090932\n", + "After hill transform: 0.0007334878173604657\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4955\n", + "Raw spend: 52109.98252625696\n", + "After adstock: 52110.31585959029\n", + "After hill transform: 0.3406361938095251\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,294.27\n", + "Adstocked value: 3,294.60\n", + "Saturated value: 0.0062\n", + "Final response: 414.7473\n", + "Raw spend: 3294.2690209720004\n", + "After adstock: 3294.602354305334\n", + "After hill transform: 0.006174082265782897\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717910148016\n", + "After adstock: 7648.894380736251\n", + "After hill transform: 0.3475806343642099\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,003.62\n", + "Adstocked value: 15,004.84\n", + "Saturated value: 0.0007\n", + "Final response: 396.1838\n", + "Raw spend: 15003.618686853808\n", + "After adstock: 15004.84090907603\n", + "After hill transform: 0.0007334878173582845\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4955\n", + "Raw spend: 52109.98252627186\n", + "After adstock: 52110.315859605194\n", + "After hill transform: 0.3406361938095627\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,294.27\n", + "Adstocked value: 3,294.60\n", + "Saturated value: 0.0062\n", + "Final response: 414.7473\n", + "Raw spend: 3294.2690209720004\n", + "After adstock: 3294.602354305334\n", + "After hill transform: 0.006174082265782897\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717910148016\n", + "After adstock: 7648.894380736251\n", + "After hill transform: 0.3475806343642099\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,003.62\n", + "Adstocked value: 15,004.84\n", + "Saturated value: 0.0007\n", + "Final response: 396.1838\n", + "Raw spend: 15003.618686853808\n", + "After adstock: 15004.84090907603\n", + "After hill transform: 0.0007334878173582845\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4955\n", + "Raw spend: 52109.98252625696\n", + "After adstock: 52110.31585959029\n", + "After hill transform: 0.3406361938095251\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,294.27\n", + "Adstocked value: 3,294.60\n", + "Saturated value: 0.0062\n", + "Final response: 414.7473\n", + "Raw spend: 3294.2690209869015\n", + "After adstock: 3294.602354320235\n", + "After hill transform: 0.006174082265855957\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717910148016\n", + "After adstock: 7648.894380736251\n", + "After hill transform: 0.3475806343642099\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,003.62\n", + "Adstocked value: 15,004.84\n", + "Saturated value: 0.0007\n", + "Final response: 396.1838\n", + "Raw spend: 15003.618686853808\n", + "After adstock: 15004.84090907603\n", + "After hill transform: 0.0007334878173582845\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4955\n", + "Raw spend: 52109.98252625696\n", + "After adstock: 52110.31585959029\n", + "After hill transform: 0.3406361938095251\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,294.27\n", + "Adstocked value: 3,294.60\n", + "Saturated value: 0.0062\n", + "Final response: 414.7473\n", + "Raw spend: 3294.2690209720004\n", + "After adstock: 3294.602354305334\n", + "After hill transform: 0.006174082265782897\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717910162917\n", + "After adstock: 7648.894380751152\n", + "After hill transform: 0.34758063436543596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,375.32\n", + "Adstocked value: 13,376.54\n", + "Saturated value: 0.0005\n", + "Final response: 280.8639\n", + "Raw spend: 13375.320099855091\n", + "After adstock: 13376.542322077314\n", + "After hill transform: 0.0005199864069581226\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.84\n", + "Adstocked value: 52,111.17\n", + "Saturated value: 0.3406\n", + "Final response: 48679.8049\n", + "Raw spend: 52110.838970096374\n", + "After adstock: 52111.17230342971\n", + "After hill transform: 0.3406383587159869\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,921.66\n", + "Adstocked value: 4,922.00\n", + "Saturated value: 0.0176\n", + "Final response: 1179.6005\n", + "Raw spend: 4921.663208212961\n", + "After adstock: 4921.996541546294\n", + "After hill transform: 0.01755997197774743\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.77\n", + "Adstocked value: 7,648.94\n", + "Saturated value: 0.3476\n", + "Final response: 9726.2476\n", + "Raw spend: 7648.765866066345\n", + "After adstock: 7648.94233665458\n", + "After hill transform: 0.347584580258695\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,840.79\n", + "Adstocked value: 14,842.01\n", + "Saturated value: 0.0007\n", + "Final response: 383.4486\n", + "Raw spend: 14840.788828153936\n", + "After adstock: 14842.011050376159\n", + "After hill transform: 0.0007099099455554471\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.07\n", + "Adstocked value: 52,110.40\n", + "Saturated value: 0.3406\n", + "Final response: 48679.5265\n", + "Raw spend: 52110.0681706409\n", + "After adstock: 52110.40150397424\n", + "After hill transform: 0.34063641030147307\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,457.01\n", + "Adstocked value: 3,457.34\n", + "Saturated value: 0.0070\n", + "Final response: 470.4839\n", + "Raw spend: 3457.0084396960965\n", + "After adstock: 3457.34177302943\n", + "After hill transform: 0.0070037982165687875\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1482\n", + "Raw spend: 7648.722705739849\n", + "After adstock: 7648.899176328084\n", + "After hill transform: 0.34758102895382975\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,987.34\n", + "Adstocked value: 14,988.56\n", + "Saturated value: 0.0007\n", + "Final response: 394.8978\n", + "Raw spend: 14987.33570098382\n", + "After adstock: 14988.557923206043\n", + "After hill transform: 0.0007311069333044392\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.99\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4986\n", + "Raw spend: 52109.99109069535\n", + "After adstock: 52110.32442402869\n", + "After hill transform: 0.3406362154587329\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,310.54\n", + "Adstocked value: 3,310.88\n", + "Saturated value: 0.0063\n", + "Final response: 420.1284\n", + "Raw spend: 3310.54296284441\n", + "After adstock: 3310.8762961777434\n", + "After hill transform: 0.006254188224082905\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1383\n", + "Raw spend: 7648.718389707199\n", + "After adstock: 7648.894860295434\n", + "After hill transform: 0.34758067382317354\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,001.99\n", + "Adstocked value: 15,003.21\n", + "Saturated value: 0.0007\n", + "Final response: 396.0551\n", + "Raw spend: 15001.99038826681\n", + "After adstock: 15003.212610489032\n", + "After hill transform: 0.0007332494971656156\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4958\n", + "Raw spend: 52109.9833827008\n", + "After adstock: 52110.31671603413\n", + "After hill transform: 0.34063619597444594\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.90\n", + "Adstocked value: 3,296.23\n", + "Saturated value: 0.0062\n", + "Final response: 415.2835\n", + "Raw spend: 3295.8964151592413\n", + "After adstock: 3296.229748492575\n", + "After hill transform: 0.0061820644552298114\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179581039345\n", + "After adstock: 7648.89442869217\n", + "After hill transform: 0.3475806383101062\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,003.46\n", + "Adstocked value: 15,004.68\n", + "Saturated value: 0.0007\n", + "Final response: 396.1710\n", + "Raw spend: 15003.455856995108\n", + "After adstock: 15004.67807921733\n", + "After hill transform: 0.0007334639830203262\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4956\n", + "Raw spend: 52109.98261190134\n", + "After adstock: 52110.31594523467\n", + "After hill transform: 0.34063619402601714\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,294.43\n", + "Adstocked value: 3,294.77\n", + "Saturated value: 0.0062\n", + "Final response: 414.8009\n", + "Raw spend: 3294.4317603907243\n", + "After adstock: 3294.765093724058\n", + "After hill transform: 0.006174880200916441\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717914943608\n", + "After adstock: 7648.894385531843\n", + "After hill transform: 0.3475806347587995\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,003.46\n", + "Adstocked value: 15,004.68\n", + "Saturated value: 0.0007\n", + "Final response: 396.1710\n", + "Raw spend: 15003.455857010009\n", + "After adstock: 15004.678079232232\n", + "After hill transform: 0.0007334639830225074\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4956\n", + "Raw spend: 52109.98261190134\n", + "After adstock: 52110.31594523467\n", + "After hill transform: 0.34063619402601714\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,294.43\n", + "Adstocked value: 3,294.77\n", + "Saturated value: 0.0062\n", + "Final response: 414.8009\n", + "Raw spend: 3294.4317603907243\n", + "After adstock: 3294.765093724058\n", + "After hill transform: 0.006174880200916441\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717914943608\n", + "After adstock: 7648.894385531843\n", + "After hill transform: 0.3475806347587995\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,003.46\n", + "Adstocked value: 15,004.68\n", + "Saturated value: 0.0007\n", + "Final response: 396.1710\n", + "Raw spend: 15003.455856995108\n", + "After adstock: 15004.67807921733\n", + "After hill transform: 0.0007334639830203262\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4956\n", + "Raw spend: 52109.98261191624\n", + "After adstock: 52110.315945249575\n", + "After hill transform: 0.34063619402605483\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,294.43\n", + "Adstocked value: 3,294.77\n", + "Saturated value: 0.0062\n", + "Final response: 414.8009\n", + "Raw spend: 3294.4317603907243\n", + "After adstock: 3294.765093724058\n", + "After hill transform: 0.006174880200916441\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717914943608\n", + "After adstock: 7648.894385531843\n", + "After hill transform: 0.3475806347587995\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,003.46\n", + "Adstocked value: 15,004.68\n", + "Saturated value: 0.0007\n", + "Final response: 396.1710\n", + "Raw spend: 15003.455856995108\n", + "After adstock: 15004.67807921733\n", + "After hill transform: 0.0007334639830203262\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4956\n", + "Raw spend: 52109.98261190134\n", + "After adstock: 52110.31594523467\n", + "After hill transform: 0.34063619402601714\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,294.43\n", + "Adstocked value: 3,294.77\n", + "Saturated value: 0.0062\n", + "Final response: 414.8009\n", + "Raw spend: 3294.4317604056255\n", + "After adstock: 3294.765093738959\n", + "After hill transform: 0.006174880200989506\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717914943608\n", + "After adstock: 7648.894385531843\n", + "After hill transform: 0.3475806347587995\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,003.46\n", + "Adstocked value: 15,004.68\n", + "Saturated value: 0.0007\n", + "Final response: 396.1710\n", + "Raw spend: 15003.455856995108\n", + "After adstock: 15004.67807921733\n", + "After hill transform: 0.0007334639830203262\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4956\n", + "Raw spend: 52109.98261190134\n", + "After adstock: 52110.31594523467\n", + "After hill transform: 0.34063619402601714\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,294.43\n", + "Adstocked value: 3,294.77\n", + "Saturated value: 0.0062\n", + "Final response: 414.8009\n", + "Raw spend: 3294.4317603907243\n", + "After adstock: 3294.765093724058\n", + "After hill transform: 0.006174880200916441\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717914958509\n", + "After adstock: 7648.894385546744\n", + "After hill transform: 0.3475806347600256\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 8,652.77\n", + "Adstocked value: 8,653.99\n", + "Saturated value: 0.0001\n", + "Final response: 76.1936\n", + "Raw spend: 8652.770577777053\n", + "After adstock: 8653.992799999276\n", + "After hill transform: 0.0001410635653277797\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,113.32\n", + "Adstocked value: 52,113.65\n", + "Saturated value: 0.3406\n", + "Final response: 48680.7017\n", + "Raw spend: 52113.32161156437\n", + "After adstock: 52113.65494489771\n", + "After hill transform: 0.3406446341380344\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,641.59\n", + "Adstocked value: 9,641.92\n", + "Saturated value: 0.0950\n", + "Final response: 6380.4538\n", + "Raw spend: 9641.586181089711\n", + "After adstock: 9641.919514423045\n", + "After hill transform: 0.09498180866702174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.91\n", + "Adstocked value: 7,649.09\n", + "Saturated value: 0.3476\n", + "Final response: 9726.5789\n", + "Raw spend: 7648.909773799626\n", + "After adstock: 7649.086244387861\n", + "After hill transform: 0.3475964212087627\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,368.39\n", + "Adstocked value: 14,369.61\n", + "Saturated value: 0.0006\n", + "Final response: 348.0485\n", + "Raw spend: 14368.387329073303\n", + "After adstock: 14369.609551295525\n", + "After hill transform: 0.0006443709470578494\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.32\n", + "Adstocked value: 52,110.65\n", + "Saturated value: 0.3406\n", + "Final response: 48679.6162\n", + "Raw spend: 52110.31651186764\n", + "After adstock: 52110.64984520098\n", + "After hill transform: 0.3406370380570058\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,929.15\n", + "Adstocked value: 3,929.48\n", + "Saturated value: 0.0098\n", + "Final response: 657.1718\n", + "Raw spend: 3929.1472024606232\n", + "After adstock: 3929.4805357939567\n", + "After hill transform: 0.009782904185195632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.74\n", + "Adstocked value: 7,648.91\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1814\n", + "Raw spend: 7648.737100829209\n", + "After adstock: 7648.9135714174445\n", + "After hill transform: 0.3475822134065398\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,939.95\n", + "Adstocked value: 14,941.17\n", + "Saturated value: 0.0007\n", + "Final response: 391.1711\n", + "Raw spend: 14939.949004202927\n", + "After adstock: 14941.17122642515\n", + "After hill transform: 0.0007242073586038978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.02\n", + "Adstocked value: 52,110.35\n", + "Saturated value: 0.3406\n", + "Final response: 48679.5076\n", + "Raw spend: 52110.016001897966\n", + "After adstock: 52110.3493352313\n", + "After hill transform: 0.3406362784293139\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,357.90\n", + "Adstocked value: 3,358.24\n", + "Saturated value: 0.0065\n", + "Final response: 436.0308\n", + "Raw spend: 3357.9033045977144\n", + "After adstock: 3358.236637931048\n", + "After hill transform: 0.006490916064908823\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1416\n", + "Raw spend: 7648.719833532168\n", + "After adstock: 7648.896304120403\n", + "After hill transform: 0.347580792623601\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,997.11\n", + "Adstocked value: 14,998.33\n", + "Saturated value: 0.0007\n", + "Final response: 395.6691\n", + "Raw spend: 14997.10517171589\n", + "After adstock: 14998.327393938112\n", + "After hill transform: 0.0007325347987876932\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.99\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4968\n", + "Raw spend: 52109.985950901\n", + "After adstock: 52110.319284234334\n", + "After hill transform: 0.3406362024663488\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,300.78\n", + "Adstocked value: 3,301.11\n", + "Saturated value: 0.0062\n", + "Final response: 416.8948\n", + "Raw spend: 3300.7789148114234\n", + "After adstock: 3301.112248144757\n", + "After hill transform: 0.006206050437934711\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1376\n", + "Raw spend: 7648.718106802464\n", + "After adstock: 7648.894577390699\n", + "After hill transform: 0.3475806505452799\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.82\n", + "Adstocked value: 15,004.04\n", + "Saturated value: 0.0007\n", + "Final response: 396.1208\n", + "Raw spend: 15002.820788467187\n", + "After adstock: 15004.04301068941\n", + "After hill transform: 0.0007333710293305945\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.982945801305\n", + "After adstock: 52110.31627913464\n", + "After hill transform: 0.3406361948700503\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.07\n", + "Adstocked value: 3,295.40\n", + "Saturated value: 0.0062\n", + "Final response: 415.0100\n", + "Raw spend: 3295.0664758327944\n", + "After adstock: 3295.399809166128\n", + "After hill transform: 0.006177992906063422\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717934129493\n", + "After adstock: 7648.894404717728\n", + "After hill transform: 0.34758063633744757\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.82\n", + "Adstocked value: 15,004.04\n", + "Saturated value: 0.0007\n", + "Final response: 396.1208\n", + "Raw spend: 15002.820788482088\n", + "After adstock: 15004.04301070431\n", + "After hill transform: 0.0007333710293327755\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.982945801305\n", + "After adstock: 52110.31627913464\n", + "After hill transform: 0.3406361948700503\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.07\n", + "Adstocked value: 3,295.40\n", + "Saturated value: 0.0062\n", + "Final response: 415.0100\n", + "Raw spend: 3295.0664758327944\n", + "After adstock: 3295.399809166128\n", + "After hill transform: 0.006177992906063422\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717934129493\n", + "After adstock: 7648.894404717728\n", + "After hill transform: 0.34758063633744757\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.82\n", + "Adstocked value: 15,004.04\n", + "Saturated value: 0.0007\n", + "Final response: 396.1208\n", + "Raw spend: 15002.820788467187\n", + "After adstock: 15004.04301068941\n", + "After hill transform: 0.0007333710293305945\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.982945816206\n", + "After adstock: 52110.31627914954\n", + "After hill transform: 0.340636194870088\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.07\n", + "Adstocked value: 3,295.40\n", + "Saturated value: 0.0062\n", + "Final response: 415.0100\n", + "Raw spend: 3295.0664758327944\n", + "After adstock: 3295.399809166128\n", + "After hill transform: 0.006177992906063422\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717934129493\n", + "After adstock: 7648.894404717728\n", + "After hill transform: 0.34758063633744757\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.82\n", + "Adstocked value: 15,004.04\n", + "Saturated value: 0.0007\n", + "Final response: 396.1208\n", + "Raw spend: 15002.820788467187\n", + "After adstock: 15004.04301068941\n", + "After hill transform: 0.0007333710293305945\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.982945801305\n", + "After adstock: 52110.31627913464\n", + "After hill transform: 0.3406361948700503\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.07\n", + "Adstocked value: 3,295.40\n", + "Saturated value: 0.0062\n", + "Final response: 415.0100\n", + "Raw spend: 3295.0664758476955\n", + "After adstock: 3295.399809181029\n", + "After hill transform: 0.00617799290613651\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717934129493\n", + "After adstock: 7648.894404717728\n", + "After hill transform: 0.34758063633744757\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.82\n", + "Adstocked value: 15,004.04\n", + "Saturated value: 0.0007\n", + "Final response: 396.1208\n", + "Raw spend: 15002.820788467187\n", + "After adstock: 15004.04301068941\n", + "After hill transform: 0.0007333710293305945\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.982945801305\n", + "After adstock: 52110.31627913464\n", + "After hill transform: 0.3406361948700503\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.07\n", + "Adstocked value: 3,295.40\n", + "Saturated value: 0.0062\n", + "Final response: 415.0100\n", + "Raw spend: 3295.0664758327944\n", + "After adstock: 3295.399809166128\n", + "After hill transform: 0.006177992906063422\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717934144394\n", + "After adstock: 7648.8944047326295\n", + "After hill transform: 0.34758063633867364\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 8,652.77\n", + "Adstocked value: 8,653.99\n", + "Saturated value: 0.0001\n", + "Final response: 76.1937\n", + "Raw spend: 8652.771064815282\n", + "After adstock: 8653.993287037505\n", + "After hill transform: 0.00014106358911430652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,113.32\n", + "Adstocked value: 52,113.66\n", + "Saturated value: 0.3406\n", + "Final response: 48680.7018\n", + "Raw spend: 52113.321797244396\n", + "After adstock: 52113.65513057773\n", + "After hill transform: 0.34064463460737243\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,641.59\n", + "Adstocked value: 9,641.92\n", + "Saturated value: 0.0950\n", + "Final response: 6380.4538\n", + "Raw spend: 9641.586181071852\n", + "After adstock: 9641.919514405186\n", + "After hill transform: 0.0949818086666026\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.91\n", + "Adstocked value: 7,649.09\n", + "Saturated value: 0.3476\n", + "Final response: 9726.5774\n", + "Raw spend: 7648.909101099232\n", + "After adstock: 7649.085571687468\n", + "After hill transform: 0.3475963658580175\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,367.82\n", + "Adstocked value: 14,369.04\n", + "Saturated value: 0.0006\n", + "Final response: 348.0071\n", + "Raw spend: 14367.815816101996\n", + "After adstock: 14369.038038324219\n", + "After hill transform: 0.0006442942019278413\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.32\n", + "Adstocked value: 52,110.65\n", + "Saturated value: 0.3406\n", + "Final response: 48679.6163\n", + "Raw spend: 52110.316830945616\n", + "After adstock: 52110.65016427895\n", + "After hill transform: 0.3406370388635677\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,929.72\n", + "Adstocked value: 3,930.05\n", + "Saturated value: 0.0098\n", + "Final response: 657.4209\n", + "Raw spend: 3929.7184463567\n", + "After adstock: 3930.0517796900335\n", + "After hill transform: 0.009786611952735972\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.74\n", + "Adstocked value: 7,648.91\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1812\n", + "Raw spend: 7648.737050826467\n", + "After adstock: 7648.913521414702\n", + "After hill transform: 0.3475822092922287\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,939.32\n", + "Adstocked value: 14,940.54\n", + "Saturated value: 0.0007\n", + "Final response: 391.1218\n", + "Raw spend: 14939.320291230668\n", + "After adstock: 14940.54251345289\n", + "After hill transform: 0.0007241161094654419\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.02\n", + "Adstocked value: 52,110.35\n", + "Saturated value: 0.3406\n", + "Final response: 48679.5077\n", + "Raw spend: 52110.01633431573\n", + "After adstock: 52110.34966764907\n", + "After hill transform: 0.34063627926959994\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,358.53\n", + "Adstocked value: 3,358.87\n", + "Saturated value: 0.0065\n", + "Final response: 436.2442\n", + "Raw spend: 3358.531672885185\n", + "After adstock: 3358.8650062185184\n", + "After hill transform: 0.00649409311220022\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1416\n", + "Raw spend: 7648.719845799191\n", + "After adstock: 7648.896316387426\n", + "After hill transform: 0.3475807936329529\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,996.47\n", + "Adstocked value: 14,997.69\n", + "Saturated value: 0.0007\n", + "Final response: 395.6190\n", + "Raw spend: 14996.470738743534\n", + "After adstock: 14997.692960965756\n", + "After hill transform: 0.0007324420164045329\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.99\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4969\n", + "Raw spend: 52109.98628465275\n", + "After adstock: 52110.31961798608\n", + "After hill transform: 0.34063620331000727\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,301.41\n", + "Adstocked value: 3,301.75\n", + "Saturated value: 0.0062\n", + "Final response: 417.1043\n", + "Raw spend: 3301.4129955380336\n", + "After adstock: 3301.746328871367\n", + "After hill transform: 0.006209169618937848\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1377\n", + "Raw spend: 7648.718125296463\n", + "After adstock: 7648.894595884698\n", + "After hill transform: 0.34758065206699834\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.19\n", + "Adstocked value: 15,003.41\n", + "Saturated value: 0.0007\n", + "Final response: 396.0706\n", + "Raw spend: 15002.18578349482\n", + "After adstock: 15003.408005717043\n", + "After hill transform: 0.0007332780927800487\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4958\n", + "Raw spend: 52109.98327968645\n", + "After adstock: 52110.316613019786\n", + "After hill transform: 0.3406361957140461\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.70\n", + "Adstocked value: 3,296.03\n", + "Saturated value: 0.0062\n", + "Final response: 415.2191\n", + "Raw spend: 3295.7011278033183\n", + "After adstock: 3296.0344611366518\n", + "After hill transform: 0.006181106259205456\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179532461905\n", + "After adstock: 7648.894423834426\n", + "After hill transform: 0.34758063791040267\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.76\n", + "Adstocked value: 15,003.98\n", + "Saturated value: 0.0007\n", + "Final response: 396.1157\n", + "Raw spend: 15002.75728796995\n", + "After adstock: 15003.979510192172\n", + "After hill transform: 0.0007333617353229118\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.982979189816\n", + "After adstock: 52110.31631252315\n", + "After hill transform: 0.3406361949544499\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.13\n", + "Adstocked value: 3,295.46\n", + "Saturated value: 0.0062\n", + "Final response: 415.0309\n", + "Raw spend: 3295.1299410298466\n", + "After adstock: 3295.46327436318\n", + "After hill transform: 0.006178304198211165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717936041163\n", + "After adstock: 7648.894406629398\n", + "After hill transform: 0.347580636494743\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.76\n", + "Adstocked value: 15,003.98\n", + "Saturated value: 0.0007\n", + "Final response: 396.1157\n", + "Raw spend: 15002.75728798485\n", + "After adstock: 15003.979510207073\n", + "After hill transform: 0.0007333617353250928\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.982979189816\n", + "After adstock: 52110.31631252315\n", + "After hill transform: 0.3406361949544499\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.13\n", + "Adstocked value: 3,295.46\n", + "Saturated value: 0.0062\n", + "Final response: 415.0309\n", + "Raw spend: 3295.1299410298466\n", + "After adstock: 3295.46327436318\n", + "After hill transform: 0.006178304198211165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717936041163\n", + "After adstock: 7648.894406629398\n", + "After hill transform: 0.347580636494743\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.76\n", + "Adstocked value: 15,003.98\n", + "Saturated value: 0.0007\n", + "Final response: 396.1157\n", + "Raw spend: 15002.75728796995\n", + "After adstock: 15003.979510192172\n", + "After hill transform: 0.0007333617353229118\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.98297920472\n", + "After adstock: 52110.31631253805\n", + "After hill transform: 0.3406361949544876\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.13\n", + "Adstocked value: 3,295.46\n", + "Saturated value: 0.0062\n", + "Final response: 415.0309\n", + "Raw spend: 3295.1299410298466\n", + "After adstock: 3295.46327436318\n", + "After hill transform: 0.006178304198211165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717936041163\n", + "After adstock: 7648.894406629398\n", + "After hill transform: 0.347580636494743\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.76\n", + "Adstocked value: 15,003.98\n", + "Saturated value: 0.0007\n", + "Final response: 396.1157\n", + "Raw spend: 15002.75728796995\n", + "After adstock: 15003.979510192172\n", + "After hill transform: 0.0007333617353229118\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.982979189816\n", + "After adstock: 52110.31631252315\n", + "After hill transform: 0.3406361949544499\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.13\n", + "Adstocked value: 3,295.46\n", + "Saturated value: 0.0062\n", + "Final response: 415.0309\n", + "Raw spend: 3295.1299410447477\n", + "After adstock: 3295.463274378081\n", + "After hill transform: 0.006178304198284255\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717936041163\n", + "After adstock: 7648.894406629398\n", + "After hill transform: 0.347580636494743\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.76\n", + "Adstocked value: 15,003.98\n", + "Saturated value: 0.0007\n", + "Final response: 396.1157\n", + "Raw spend: 15002.75728796995\n", + "After adstock: 15003.979510192172\n", + "After hill transform: 0.0007333617353229118\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.982979189816\n", + "After adstock: 52110.31631252315\n", + "After hill transform: 0.3406361949544499\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.13\n", + "Adstocked value: 3,295.46\n", + "Saturated value: 0.0062\n", + "Final response: 415.0309\n", + "Raw spend: 3295.1299410298466\n", + "After adstock: 3295.46327436318\n", + "After hill transform: 0.006178304198211165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717936056064\n", + "After adstock: 7648.894406644299\n", + "After hill transform: 0.34758063649596915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 8,652.77\n", + "Adstocked value: 8,653.99\n", + "Saturated value: 0.0001\n", + "Final response: 76.1937\n", + "Raw spend: 8652.771061867224\n", + "After adstock: 8653.993284089447\n", + "After hill transform: 0.0001410635889703259\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,113.32\n", + "Adstocked value: 52,113.66\n", + "Saturated value: 0.3406\n", + "Final response: 48680.7018\n", + "Raw spend: 52113.32179450721\n", + "After adstock: 52113.655127840546\n", + "After hill transform: 0.34064463460045374\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,641.59\n", + "Adstocked value: 9,641.92\n", + "Saturated value: 0.0950\n", + "Final response: 6380.4538\n", + "Raw spend: 9641.586176596282\n", + "After adstock: 9641.919509929616\n", + "After hill transform: 0.09498180856156116\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.91\n", + "Adstocked value: 7,649.09\n", + "Saturated value: 0.3476\n", + "Final response: 9726.5774\n", + "Raw spend: 7648.909111260046\n", + "After adstock: 7649.085581848281\n", + "After hill transform: 0.34759636669406374\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,367.76\n", + "Adstocked value: 14,368.98\n", + "Saturated value: 0.0006\n", + "Final response: 348.0029\n", + "Raw spend: 14367.758665359677\n", + "After adstock: 14368.9808875819\n", + "After hill transform: 0.0006442865278238834\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.32\n", + "Adstocked value: 52,110.65\n", + "Saturated value: 0.3406\n", + "Final response: 48679.6163\n", + "Raw spend: 52110.316860721556\n", + "After adstock: 52110.65019405489\n", + "After hill transform: 0.34063703893883507\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,929.78\n", + "Adstocked value: 3,930.11\n", + "Saturated value: 0.0098\n", + "Final response: 657.4458\n", + "Raw spend: 3929.77556458649\n", + "After adstock: 3930.1088979198234\n", + "After hill transform: 0.00978698273637132\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.74\n", + "Adstocked value: 7,648.91\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1813\n", + "Raw spend: 7648.737053563051\n", + "After adstock: 7648.913524151286\n", + "After hill transform: 0.34758220951739954\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,939.26\n", + "Adstocked value: 14,940.48\n", + "Saturated value: 0.0007\n", + "Final response: 391.1169\n", + "Raw spend: 14939.257425708922\n", + "After adstock: 14940.479647931144\n", + "After hill transform: 0.0007241069858105266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.02\n", + "Adstocked value: 52,110.35\n", + "Saturated value: 0.3406\n", + "Final response: 48679.5078\n", + "Raw spend: 52110.01636734299\n", + "After adstock: 52110.34970067633\n", + "After hill transform: 0.34063627935308627\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,358.59\n", + "Adstocked value: 3,358.93\n", + "Saturated value: 0.0065\n", + "Final response: 436.2655\n", + "Raw spend: 3358.594503385511\n", + "After adstock: 3358.9278367188444\n", + "After hill transform: 0.0064944108371829245\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1416\n", + "Raw spend: 7648.719847793352\n", + "After adstock: 7648.896318381587\n", + "After hill transform: 0.3475807937970359\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,996.41\n", + "Adstocked value: 14,997.63\n", + "Saturated value: 0.0007\n", + "Final response: 395.6140\n", + "Raw spend: 14996.407301743846\n", + "After adstock: 14997.629523966069\n", + "After hill transform: 0.0007324327395171987\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.99\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4969\n", + "Raw spend: 52109.98631800513\n", + "After adstock: 52110.31965133847\n", + "After hill transform: 0.3406362033943155\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,301.48\n", + "Adstocked value: 3,301.81\n", + "Saturated value: 0.0062\n", + "Final response: 417.1252\n", + "Raw spend: 3301.476397265413\n", + "After adstock: 3301.8097305987467\n", + "After hill transform: 0.006209481558534382\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1377\n", + "Raw spend: 7648.718127216382\n", + "After adstock: 7648.894597804617\n", + "After hill transform: 0.3475806522249726\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.12\n", + "Adstocked value: 15,003.34\n", + "Saturated value: 0.0007\n", + "Final response: 396.0656\n", + "Raw spend: 15002.122289347339\n", + "After adstock: 15003.344511569561\n", + "After hill transform: 0.0007332688004852531\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4958\n", + "Raw spend: 52109.983313071345\n", + "After adstock: 52110.31664640468\n", + "After hill transform: 0.34063619579843646\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.76\n", + "Adstocked value: 3,296.10\n", + "Saturated value: 0.0062\n", + "Final response: 415.2400\n", + "Raw spend: 3295.764586653403\n", + "After adstock: 3296.0979199867365\n", + "After hill transform: 0.006181417616139034\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717955158685\n", + "After adstock: 7648.89442574692\n", + "After hill transform: 0.347580638067766\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.69\n", + "Adstocked value: 15,003.92\n", + "Saturated value: 0.0007\n", + "Final response: 396.1107\n", + "Raw spend: 15002.693788107688\n", + "After adstock: 15003.916010329911\n", + "After hill transform: 0.0007333524414865265\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.98301257797\n", + "After adstock: 52110.316345911306\n", + "After hill transform: 0.34063619503884857\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.19\n", + "Adstocked value: 3,295.53\n", + "Saturated value: 0.0062\n", + "Final response: 415.0518\n", + "Raw spend: 3295.1934055922025\n", + "After adstock: 3295.526738925536\n", + "After hill transform: 0.006178615496837901\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717937952915\n", + "After adstock: 7648.89440854115\n", + "After hill transform: 0.3475806366520453\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.69\n", + "Adstocked value: 15,003.92\n", + "Saturated value: 0.0007\n", + "Final response: 396.1107\n", + "Raw spend: 15002.69378812259\n", + "After adstock: 15003.916010344812\n", + "After hill transform: 0.0007333524414887076\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.98301257797\n", + "After adstock: 52110.316345911306\n", + "After hill transform: 0.34063619503884857\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.19\n", + "Adstocked value: 3,295.53\n", + "Saturated value: 0.0062\n", + "Final response: 415.0518\n", + "Raw spend: 3295.1934055922025\n", + "After adstock: 3295.526738925536\n", + "After hill transform: 0.006178615496837901\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717937952915\n", + "After adstock: 7648.89440854115\n", + "After hill transform: 0.3475806366520453\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.69\n", + "Adstocked value: 15,003.92\n", + "Saturated value: 0.0007\n", + "Final response: 396.1107\n", + "Raw spend: 15002.693788107688\n", + "After adstock: 15003.916010329911\n", + "After hill transform: 0.0007333524414865265\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.98301259287\n", + "After adstock: 52110.31634592621\n", + "After hill transform: 0.3406361950388862\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.19\n", + "Adstocked value: 3,295.53\n", + "Saturated value: 0.0062\n", + "Final response: 415.0518\n", + "Raw spend: 3295.1934055922025\n", + "After adstock: 3295.526738925536\n", + "After hill transform: 0.006178615496837901\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717937952915\n", + "After adstock: 7648.89440854115\n", + "After hill transform: 0.3475806366520453\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.69\n", + "Adstocked value: 15,003.92\n", + "Saturated value: 0.0007\n", + "Final response: 396.1107\n", + "Raw spend: 15002.693788107688\n", + "After adstock: 15003.916010329911\n", + "After hill transform: 0.0007333524414865265\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.98301257797\n", + "After adstock: 52110.316345911306\n", + "After hill transform: 0.34063619503884857\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.19\n", + "Adstocked value: 3,295.53\n", + "Saturated value: 0.0062\n", + "Final response: 415.0518\n", + "Raw spend: 3295.1934056071036\n", + "After adstock: 3295.526738940437\n", + "After hill transform: 0.006178615496910995\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717937952915\n", + "After adstock: 7648.89440854115\n", + "After hill transform: 0.3475806366520453\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.69\n", + "Adstocked value: 15,003.92\n", + "Saturated value: 0.0007\n", + "Final response: 396.1107\n", + "Raw spend: 15002.693788107688\n", + "After adstock: 15003.916010329911\n", + "After hill transform: 0.0007333524414865265\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.98301257797\n", + "After adstock: 52110.316345911306\n", + "After hill transform: 0.34063619503884857\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.19\n", + "Adstocked value: 3,295.53\n", + "Saturated value: 0.0062\n", + "Final response: 415.0518\n", + "Raw spend: 3295.1934055922025\n", + "After adstock: 3295.526738925536\n", + "After hill transform: 0.006178615496837901\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717937967816\n", + "After adstock: 7648.8944085560515\n", + "After hill transform: 0.34758063665327144\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 8,652.77\n", + "Adstocked value: 8,653.99\n", + "Saturated value: 0.0001\n", + "Final response: 76.1937\n", + "Raw spend: 8652.77105502119\n", + "After adstock: 8653.993277243413\n", + "After hill transform: 0.0001410635886359715\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,113.32\n", + "Adstocked value: 52,113.66\n", + "Saturated value: 0.3406\n", + "Final response: 48680.7018\n", + "Raw spend: 52113.32179448707\n", + "After adstock: 52113.655127820406\n", + "After hill transform: 0.34064463460040284\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,641.59\n", + "Adstocked value: 9,641.92\n", + "Saturated value: 0.0950\n", + "Final response: 6380.4538\n", + "Raw spend: 9641.586181089742\n", + "After adstock: 9641.919514423076\n", + "After hill transform: 0.09498180866702245\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.91\n", + "Adstocked value: 7,649.09\n", + "Saturated value: 0.3476\n", + "Final response: 9726.5774\n", + "Raw spend: 7648.909111351095\n", + "After adstock: 7649.08558193933\n", + "After hill transform: 0.3475963667015553\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,367.70\n", + "Adstocked value: 14,368.92\n", + "Saturated value: 0.0006\n", + "Final response: 347.9988\n", + "Raw spend: 14367.701514799039\n", + "After adstock: 14368.923737021261\n", + "After hill transform: 0.000644278853805145\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.32\n", + "Adstocked value: 52,110.65\n", + "Saturated value: 0.3406\n", + "Final response: 48679.6163\n", + "Raw spend: 52110.31689076888\n", + "After adstock: 52110.65022410222\n", + "After hill transform: 0.34063703901478837\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,929.83\n", + "Adstocked value: 3,930.17\n", + "Saturated value: 0.0098\n", + "Final response: 657.4707\n", + "Raw spend: 3929.8326831419563\n", + "After adstock: 3930.16601647529\n", + "After hill transform: 0.009787353530640789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.74\n", + "Adstocked value: 7,648.91\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1813\n", + "Raw spend: 7648.737055292733\n", + "After adstock: 7648.913525880968\n", + "After hill transform: 0.3475822096597207\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,939.19\n", + "Adstocked value: 14,940.42\n", + "Saturated value: 0.0007\n", + "Final response: 391.1120\n", + "Raw spend: 14939.194560776823\n", + "After adstock: 14940.416782999046\n", + "After hill transform: 0.0007240978623176686\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.02\n", + "Adstocked value: 52,110.35\n", + "Saturated value: 0.3406\n", + "Final response: 48679.5078\n", + "Raw spend: 52110.016400397064\n", + "After adstock: 52110.3497337304\n", + "After hill transform: 0.3406362794366404\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,358.66\n", + "Adstocked value: 3,358.99\n", + "Saturated value: 0.0065\n", + "Final response: 436.2869\n", + "Raw spend: 3358.657333347178\n", + "After adstock: 3358.9906666805114\n", + "After hill transform: 0.0064947285689411416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1416\n", + "Raw spend: 7648.719849686897\n", + "After adstock: 7648.896320275132\n", + "After hill transform: 0.34758079395284014\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,996.34\n", + "Adstocked value: 14,997.57\n", + "Saturated value: 0.0007\n", + "Final response: 395.6090\n", + "Raw spend: 14996.343865374602\n", + "After adstock: 14997.566087596824\n", + "After hill transform: 0.0007324234628002312\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.99\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4969\n", + "Raw spend: 52109.986351359876\n", + "After adstock: 52110.31968469321\n", + "After hill transform: 0.3406362034786297\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,301.54\n", + "Adstocked value: 3,301.87\n", + "Saturated value: 0.0062\n", + "Final response: 417.1462\n", + "Raw spend: 3301.5397983677\n", + "After adstock: 3301.8731317010333\n", + "After hill transform: 0.006209793504638461\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1377\n", + "Raw spend: 7648.718129126313\n", + "After adstock: 7648.894599714548\n", + "After hill transform: 0.34758065238212504\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.06\n", + "Adstocked value: 15,003.28\n", + "Saturated value: 0.0007\n", + "Final response: 396.0605\n", + "Raw spend: 15002.05879583438\n", + "After adstock: 15003.281018056603\n", + "After hill transform: 0.0007332595083616618\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4958\n", + "Raw spend: 52109.98334645616\n", + "After adstock: 52110.316679789496\n", + "After hill transform: 0.34063619588282673\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.83\n", + "Adstocked value: 3,296.16\n", + "Saturated value: 0.0062\n", + "Final response: 415.2610\n", + "Raw spend: 3295.8280448697524\n", + "After adstock: 3296.161378203086\n", + "After hill transform: 0.006181728979554451\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717957070255\n", + "After adstock: 7648.89442765849\n", + "After hill transform: 0.3475806382250533\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.63\n", + "Adstocked value: 15,003.85\n", + "Saturated value: 0.0007\n", + "Final response: 396.1057\n", + "Raw spend: 15002.630288880357\n", + "After adstock: 15003.85251110258\n", + "After hill transform: 0.0007333431478214292\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.98304596579\n", + "After adstock: 52110.316379299125\n", + "After hill transform: 0.3406361951232464\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.26\n", + "Adstocked value: 3,295.59\n", + "Saturated value: 0.0062\n", + "Final response: 415.0727\n", + "Raw spend: 3295.2568695199575\n", + "After adstock: 3295.590202853291\n", + "After hill transform: 0.006178926801943915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717939864649\n", + "After adstock: 7648.894410452885\n", + "After hill transform: 0.34758063680934614\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.63\n", + "Adstocked value: 15,003.85\n", + "Saturated value: 0.0007\n", + "Final response: 396.1057\n", + "Raw spend: 15002.630288895258\n", + "After adstock: 15003.85251111748\n", + "After hill transform: 0.0007333431478236099\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.98304596579\n", + "After adstock: 52110.316379299125\n", + "After hill transform: 0.3406361951232464\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.26\n", + "Adstocked value: 3,295.59\n", + "Saturated value: 0.0062\n", + "Final response: 415.0727\n", + "Raw spend: 3295.2568695199575\n", + "After adstock: 3295.590202853291\n", + "After hill transform: 0.006178926801943915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717939864649\n", + "After adstock: 7648.894410452885\n", + "After hill transform: 0.34758063680934614\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.63\n", + "Adstocked value: 15,003.85\n", + "Saturated value: 0.0007\n", + "Final response: 396.1057\n", + "Raw spend: 15002.630288880357\n", + "After adstock: 15003.85251110258\n", + "After hill transform: 0.0007333431478214292\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.98304598069\n", + "After adstock: 52110.31637931403\n", + "After hill transform: 0.3406361951232841\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.26\n", + "Adstocked value: 3,295.59\n", + "Saturated value: 0.0062\n", + "Final response: 415.0727\n", + "Raw spend: 3295.2568695199575\n", + "After adstock: 3295.590202853291\n", + "After hill transform: 0.006178926801943915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717939864649\n", + "After adstock: 7648.894410452885\n", + "After hill transform: 0.34758063680934614\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.63\n", + "Adstocked value: 15,003.85\n", + "Saturated value: 0.0007\n", + "Final response: 396.1057\n", + "Raw spend: 15002.630288880357\n", + "After adstock: 15003.85251110258\n", + "After hill transform: 0.0007333431478214292\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.98304596579\n", + "After adstock: 52110.316379299125\n", + "After hill transform: 0.3406361951232464\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.26\n", + "Adstocked value: 3,295.59\n", + "Saturated value: 0.0062\n", + "Final response: 415.0727\n", + "Raw spend: 3295.2568695348587\n", + "After adstock: 3295.590202868192\n", + "After hill transform: 0.00617892680201701\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717939864649\n", + "After adstock: 7648.894410452885\n", + "After hill transform: 0.34758063680934614\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.63\n", + "Adstocked value: 15,003.85\n", + "Saturated value: 0.0007\n", + "Final response: 396.1057\n", + "Raw spend: 15002.630288880357\n", + "After adstock: 15003.85251110258\n", + "After hill transform: 0.0007333431478214292\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.98304596579\n", + "After adstock: 52110.316379299125\n", + "After hill transform: 0.3406361951232464\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.26\n", + "Adstocked value: 3,295.59\n", + "Saturated value: 0.0062\n", + "Final response: 415.0727\n", + "Raw spend: 3295.2568695199575\n", + "After adstock: 3295.590202853291\n", + "After hill transform: 0.006178926801943915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717939879551\n", + "After adstock: 7648.894410467786\n", + "After hill transform: 0.3475806368105722\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,986.35\n", + "Adstocked value: 14,987.57\n", + "Saturated value: 0.0007\n", + "Final response: 394.8200\n", + "Raw spend: 14986.34885294856\n", + "After adstock: 14987.571075170783\n", + "After hill transform: 0.0007309628027305036\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.99\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4988\n", + "Raw spend: 52109.99144459881\n", + "After adstock: 52110.32477793215\n", + "After hill transform: 0.34063621635333086\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,311.53\n", + "Adstocked value: 3,311.86\n", + "Saturated value: 0.0063\n", + "Final response: 420.4558\n", + "Raw spend: 3311.528795609474\n", + "After adstock: 3311.8621289428074\n", + "After hill transform: 0.006259061128716016\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1398\n", + "Raw spend: 7648.719051073925\n", + "After adstock: 7648.89552166216\n", + "After hill transform: 0.34758072824157743\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,001.00\n", + "Adstocked value: 15,002.22\n", + "Saturated value: 0.0007\n", + "Final response: 395.9770\n", + "Raw spend: 15001.002145287177\n", + "After adstock: 15002.2243675094\n", + "After hill transform: 0.0007331048815842198\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4960\n", + "Raw spend: 52109.98388582909\n", + "After adstock: 52110.317219162425\n", + "After hill transform: 0.34063619724625493\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,296.88\n", + "Adstocked value: 3,297.22\n", + "Saturated value: 0.0062\n", + "Final response: 415.6091\n", + "Raw spend: 3296.884062128909\n", + "After adstock: 3297.2173954622426\n", + "After hill transform: 0.00618691183063379\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1375\n", + "Raw spend: 7648.718050985577\n", + "After adstock: 7648.894521573812\n", + "After hill transform: 0.3475806459525694\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.47\n", + "Adstocked value: 15,003.69\n", + "Saturated value: 0.0007\n", + "Final response: 396.0928\n", + "Raw spend: 15002.467474521038\n", + "After adstock: 15003.68969674326\n", + "After hill transform: 0.0007333193188796087\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.98312995212\n", + "After adstock: 52110.31646328545\n", + "After hill transform: 0.34063619533554723\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.42\n", + "Adstocked value: 3,295.75\n", + "Saturated value: 0.0062\n", + "Final response: 415.1263\n", + "Raw spend: 3295.419588780853\n", + "After adstock: 3295.7529221141863\n", + "After hill transform: 0.006179725021025554\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717950976742\n", + "After adstock: 7648.894421564977\n", + "After hill transform: 0.3475806377236685\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.61\n", + "Adstocked value: 15,003.84\n", + "Saturated value: 0.0007\n", + "Final response: 396.1044\n", + "Raw spend: 15002.614007444425\n", + "After adstock: 15003.836229666647\n", + "After hill transform: 0.0007333407649040652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.98305436442\n", + "After adstock: 52110.316387697756\n", + "After hill transform: 0.3406361951444764\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.27\n", + "Adstocked value: 3,295.61\n", + "Saturated value: 0.0062\n", + "Final response: 415.0781\n", + "Raw spend: 3295.273141446047\n", + "After adstock: 3295.6064747793803\n", + "After hill transform: 0.006179006621014458\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717940975859\n", + "After adstock: 7648.894411564094\n", + "After hill transform: 0.34758063690077845\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.61\n", + "Adstocked value: 15,003.84\n", + "Saturated value: 0.0007\n", + "Final response: 396.1044\n", + "Raw spend: 15002.614007459326\n", + "After adstock: 15003.836229681549\n", + "After hill transform: 0.0007333407649062462\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.98305436442\n", + "After adstock: 52110.316387697756\n", + "After hill transform: 0.3406361951444764\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.27\n", + "Adstocked value: 3,295.61\n", + "Saturated value: 0.0062\n", + "Final response: 415.0781\n", + "Raw spend: 3295.273141446047\n", + "After adstock: 3295.6064747793803\n", + "After hill transform: 0.006179006621014458\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717940975859\n", + "After adstock: 7648.894411564094\n", + "After hill transform: 0.34758063690077845\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.61\n", + "Adstocked value: 15,003.84\n", + "Saturated value: 0.0007\n", + "Final response: 396.1044\n", + "Raw spend: 15002.614007444425\n", + "After adstock: 15003.836229666647\n", + "After hill transform: 0.0007333407649040652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.98305437932\n", + "After adstock: 52110.31638771266\n", + "After hill transform: 0.34063619514451415\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.27\n", + "Adstocked value: 3,295.61\n", + "Saturated value: 0.0062\n", + "Final response: 415.0781\n", + "Raw spend: 3295.273141446047\n", + "After adstock: 3295.6064747793803\n", + "After hill transform: 0.006179006621014458\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717940975859\n", + "After adstock: 7648.894411564094\n", + "After hill transform: 0.34758063690077845\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.61\n", + "Adstocked value: 15,003.84\n", + "Saturated value: 0.0007\n", + "Final response: 396.1044\n", + "Raw spend: 15002.614007444425\n", + "After adstock: 15003.836229666647\n", + "After hill transform: 0.0007333407649040652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.98305436442\n", + "After adstock: 52110.316387697756\n", + "After hill transform: 0.3406361951444764\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.27\n", + "Adstocked value: 3,295.61\n", + "Saturated value: 0.0062\n", + "Final response: 415.0781\n", + "Raw spend: 3295.273141460948\n", + "After adstock: 3295.6064747942814\n", + "After hill transform: 0.006179006621087553\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717940975859\n", + "After adstock: 7648.894411564094\n", + "After hill transform: 0.34758063690077845\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.61\n", + "Adstocked value: 15,003.84\n", + "Saturated value: 0.0007\n", + "Final response: 396.1044\n", + "Raw spend: 15002.614007444425\n", + "After adstock: 15003.836229666647\n", + "After hill transform: 0.0007333407649040652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.98305436442\n", + "After adstock: 52110.316387697756\n", + "After hill transform: 0.3406361951444764\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.27\n", + "Adstocked value: 3,295.61\n", + "Saturated value: 0.0062\n", + "Final response: 415.0781\n", + "Raw spend: 3295.273141446047\n", + "After adstock: 3295.6064747793803\n", + "After hill transform: 0.006179006621014458\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.71794099076\n", + "After adstock: 7648.8944115789955\n", + "After hill transform: 0.3475806369020045\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,920.99\n", + "Adstocked value: 14,922.22\n", + "Saturated value: 0.0007\n", + "Final response: 389.6870\n", + "Raw spend: 14920.99345005835\n", + "After adstock: 14922.215672280572\n", + "After hill transform: 0.0007214595778915556\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.03\n", + "Adstocked value: 52,110.36\n", + "Saturated value: 0.3406\n", + "Final response: 48679.5111\n", + "Raw spend: 52110.0256429745\n", + "After adstock: 52110.358976307834\n", + "After hill transform: 0.34063630280003726\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,376.85\n", + "Adstocked value: 3,377.18\n", + "Saturated value: 0.0066\n", + "Final response: 442.4930\n", + "Raw spend: 3376.847344161784\n", + "After adstock: 3377.1806774951174\n", + "After hill transform: 0.00658711551359372\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1459\n", + "Raw spend: 7648.7217070361485\n", + "After adstock: 7648.898177624384\n", + "After hill transform: 0.347580946778759\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,994.45\n", + "Adstocked value: 14,995.67\n", + "Saturated value: 0.0007\n", + "Final response: 395.4595\n", + "Raw spend: 14994.451951705818\n", + "After adstock: 14995.67417392804\n", + "After hill transform: 0.000732146831766502\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.99\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4973\n", + "Raw spend: 52109.98731322543\n", + "After adstock: 52110.320646558765\n", + "After hill transform: 0.34063620591003574\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,303.43\n", + "Adstocked value: 3,303.76\n", + "Saturated value: 0.0062\n", + "Final response: 417.7714\n", + "Raw spend: 3303.4305617176205\n", + "After adstock: 3303.763895050954\n", + "After hill transform: 0.00621910084326665\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1381\n", + "Raw spend: 7648.718317581888\n", + "After adstock: 7648.894788170123\n", + "After hill transform: 0.34758066788857755\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,001.80\n", + "Adstocked value: 15,003.02\n", + "Saturated value: 0.0007\n", + "Final response: 396.0399\n", + "Raw spend: 15001.797801870563\n", + "After adstock: 15003.020024092786\n", + "After hill transform: 0.0007332213133428569\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4959\n", + "Raw spend: 52109.98348025052\n", + "After adstock: 52110.31681358386\n", + "After hill transform: 0.3406361962210325\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,296.09\n", + "Adstocked value: 3,296.42\n", + "Saturated value: 0.0062\n", + "Final response: 415.3469\n", + "Raw spend: 3296.088883473204\n", + "After adstock: 3296.4222168065376\n", + "After hill transform: 0.006183008908233854\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717978636462\n", + "After adstock: 7648.894449224697\n", + "After hill transform: 0.34758063999955835\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.53\n", + "Adstocked value: 15,003.75\n", + "Saturated value: 0.0007\n", + "Final response: 396.0980\n", + "Raw spend: 15002.532386887038\n", + "After adstock: 15003.75460910926\n", + "After hill transform: 0.0007333288191653668\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.98309695303\n", + "After adstock: 52110.316430286366\n", + "After hill transform: 0.340636195252132\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.35\n", + "Adstocked value: 3,295.69\n", + "Saturated value: 0.0062\n", + "Final response: 415.1050\n", + "Raw spend: 3295.3547156487625\n", + "After adstock: 3295.688048982096\n", + "After hill transform: 0.006179406778418174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944741919\n", + "After adstock: 7648.8944153301545\n", + "After hill transform: 0.3475806372106564\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.53\n", + "Adstocked value: 15,003.75\n", + "Saturated value: 0.0007\n", + "Final response: 396.0980\n", + "Raw spend: 15002.53238690194\n", + "After adstock: 15003.754609124162\n", + "After hill transform: 0.0007333288191675476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.98309695303\n", + "After adstock: 52110.316430286366\n", + "After hill transform: 0.340636195252132\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.35\n", + "Adstocked value: 3,295.69\n", + "Saturated value: 0.0062\n", + "Final response: 415.1050\n", + "Raw spend: 3295.3547156487625\n", + "After adstock: 3295.688048982096\n", + "After hill transform: 0.006179406778418174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944741919\n", + "After adstock: 7648.8944153301545\n", + "After hill transform: 0.3475806372106564\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.53\n", + "Adstocked value: 15,003.75\n", + "Saturated value: 0.0007\n", + "Final response: 396.0980\n", + "Raw spend: 15002.532386887038\n", + "After adstock: 15003.75460910926\n", + "After hill transform: 0.0007333288191653668\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.98309696793\n", + "After adstock: 52110.31643030127\n", + "After hill transform: 0.3406361952521697\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.35\n", + "Adstocked value: 3,295.69\n", + "Saturated value: 0.0062\n", + "Final response: 415.1050\n", + "Raw spend: 3295.3547156487625\n", + "After adstock: 3295.688048982096\n", + "After hill transform: 0.006179406778418174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944741919\n", + "After adstock: 7648.8944153301545\n", + "After hill transform: 0.3475806372106564\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.53\n", + "Adstocked value: 15,003.75\n", + "Saturated value: 0.0007\n", + "Final response: 396.0980\n", + "Raw spend: 15002.532386887038\n", + "After adstock: 15003.75460910926\n", + "After hill transform: 0.0007333288191653668\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.98309695303\n", + "After adstock: 52110.316430286366\n", + "After hill transform: 0.340636195252132\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.35\n", + "Adstocked value: 3,295.69\n", + "Saturated value: 0.0062\n", + "Final response: 415.1050\n", + "Raw spend: 3295.3547156636637\n", + "After adstock: 3295.688048996997\n", + "After hill transform: 0.006179406778491272\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944741919\n", + "After adstock: 7648.8944153301545\n", + "After hill transform: 0.3475806372106564\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.53\n", + "Adstocked value: 15,003.75\n", + "Saturated value: 0.0007\n", + "Final response: 396.0980\n", + "Raw spend: 15002.532386887038\n", + "After adstock: 15003.75460910926\n", + "After hill transform: 0.0007333288191653668\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.98309695303\n", + "After adstock: 52110.316430286366\n", + "After hill transform: 0.340636195252132\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.35\n", + "Adstocked value: 3,295.69\n", + "Saturated value: 0.0062\n", + "Final response: 415.1050\n", + "Raw spend: 3295.3547156487625\n", + "After adstock: 3295.688048982096\n", + "After hill transform: 0.006179406778418174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179447568205\n", + "After adstock: 7648.894415345056\n", + "After hill transform: 0.34758063721188254\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,593.60\n", + "Adstocked value: 14,594.83\n", + "Saturated value: 0.0007\n", + "Final response: 364.6409\n", + "Raw spend: 14593.6032816935\n", + "After adstock: 14594.825503915723\n", + "After hill transform: 0.0006750898126111728\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.20\n", + "Adstocked value: 52,110.53\n", + "Saturated value: 0.3406\n", + "Final response: 48679.5730\n", + "Raw spend: 52110.19690080467\n", + "After adstock: 52110.53023413801\n", + "After hill transform: 0.3406367357051485\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,704.05\n", + "Adstocked value: 3,704.39\n", + "Saturated value: 0.0084\n", + "Final response: 563.4394\n", + "Raw spend: 3704.052746585258\n", + "After adstock: 3704.3860799185913\n", + "After hill transform: 0.008387569043780786\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.74\n", + "Adstocked value: 7,648.91\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1770\n", + "Raw spend: 7648.7352151473515\n", + "After adstock: 7648.911685735587\n", + "After hill transform: 0.34758205824941296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,961.64\n", + "Adstocked value: 14,962.86\n", + "Saturated value: 0.0007\n", + "Final response: 392.8741\n", + "Raw spend: 14961.639476367684\n", + "After adstock: 14962.861698589906\n", + "After hill transform: 0.000727360122495355\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.00\n", + "Adstocked value: 52,110.34\n", + "Saturated value: 0.3406\n", + "Final response: 48679.5035\n", + "Raw spend: 52110.004477338196\n", + "After adstock: 52110.33781067153\n", + "After hill transform: 0.3406362492975149\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,336.22\n", + "Adstocked value: 3,336.56\n", + "Saturated value: 0.0064\n", + "Final response: 428.7068\n", + "Raw spend: 3336.224518742412\n", + "After adstock: 3336.5578520757454\n", + "After hill transform: 0.006381888654507015\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1412\n", + "Raw spend: 7648.719671782463\n", + "After adstock: 7648.896142370698\n", + "After hill transform: 0.34758077931455433\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,998.44\n", + "Adstocked value: 14,999.67\n", + "Saturated value: 0.0007\n", + "Final response: 395.7748\n", + "Raw spend: 14998.443095835102\n", + "After adstock: 14999.665318057325\n", + "After hill transform: 0.000732730488569973\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.99\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4965\n", + "Raw spend: 52109.985234991545\n", + "After adstock: 52110.31856832488\n", + "After hill transform: 0.34063620065667116\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,299.44\n", + "Adstocked value: 3,299.78\n", + "Saturated value: 0.0062\n", + "Final response: 416.4531\n", + "Raw spend: 3299.4416959581276\n", + "After adstock: 3299.775029291461\n", + "After hill transform: 0.006199475509262343\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1377\n", + "Raw spend: 7648.718117445974\n", + "After adstock: 7648.894588034209\n", + "After hill transform: 0.34758065142104644\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.12\n", + "Adstocked value: 15,003.35\n", + "Saturated value: 0.0007\n", + "Final response: 396.0656\n", + "Raw spend: 15002.123457781845\n", + "After adstock: 15003.345680004068\n", + "After hill transform: 0.0007332689714835795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4958\n", + "Raw spend: 52109.983310756885\n", + "After adstock: 52110.31664409022\n", + "After hill transform: 0.34063619579258597\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.76\n", + "Adstocked value: 3,296.10\n", + "Saturated value: 0.0062\n", + "Final response: 415.2397\n", + "Raw spend: 3295.763413679699\n", + "After adstock: 3296.0967470130327\n", + "After hill transform: 0.006181411860928903\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717962012325\n", + "After adstock: 7648.89443260056\n", + "After hill transform: 0.34758063863169547\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.49\n", + "Adstocked value: 15,003.71\n", + "Saturated value: 0.0007\n", + "Final response: 396.0947\n", + "Raw spend: 15002.491493976519\n", + "After adstock: 15003.713716198741\n", + "After hill transform: 0.0007333228342509525\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.98311833342\n", + "After adstock: 52110.31645166675\n", + "After hill transform: 0.34063619530617745\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.40\n", + "Adstocked value: 3,295.73\n", + "Saturated value: 0.0062\n", + "Final response: 415.1184\n", + "Raw spend: 3295.3955854518563\n", + "After adstock: 3295.7289187851898\n", + "After hill transform: 0.0061796072687675145\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794646896\n", + "After adstock: 7648.894417057195\n", + "After hill transform: 0.3475806373527603\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.49\n", + "Adstocked value: 15,003.71\n", + "Saturated value: 0.0007\n", + "Final response: 396.0947\n", + "Raw spend: 15002.49149399142\n", + "After adstock: 15003.713716213642\n", + "After hill transform: 0.0007333228342531334\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.98311833342\n", + "After adstock: 52110.31645166675\n", + "After hill transform: 0.34063619530617745\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.40\n", + "Adstocked value: 3,295.73\n", + "Saturated value: 0.0062\n", + "Final response: 415.1184\n", + "Raw spend: 3295.3955854518563\n", + "After adstock: 3295.7289187851898\n", + "After hill transform: 0.0061796072687675145\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794646896\n", + "After adstock: 7648.894417057195\n", + "After hill transform: 0.3475806373527603\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.49\n", + "Adstocked value: 15,003.71\n", + "Saturated value: 0.0007\n", + "Final response: 396.0947\n", + "Raw spend: 15002.491493976519\n", + "After adstock: 15003.713716198741\n", + "After hill transform: 0.0007333228342509525\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.98311834832\n", + "After adstock: 52110.316451681654\n", + "After hill transform: 0.3406361953062151\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.40\n", + "Adstocked value: 3,295.73\n", + "Saturated value: 0.0062\n", + "Final response: 415.1184\n", + "Raw spend: 3295.3955854518563\n", + "After adstock: 3295.7289187851898\n", + "After hill transform: 0.0061796072687675145\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794646896\n", + "After adstock: 7648.894417057195\n", + "After hill transform: 0.3475806373527603\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.49\n", + "Adstocked value: 15,003.71\n", + "Saturated value: 0.0007\n", + "Final response: 396.0947\n", + "Raw spend: 15002.491493976519\n", + "After adstock: 15003.713716198741\n", + "After hill transform: 0.0007333228342509525\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.98311833342\n", + "After adstock: 52110.31645166675\n", + "After hill transform: 0.34063619530617745\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.40\n", + "Adstocked value: 3,295.73\n", + "Saturated value: 0.0062\n", + "Final response: 415.1184\n", + "Raw spend: 3295.3955854667574\n", + "After adstock: 3295.728918800091\n", + "After hill transform: 0.006179607268840614\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794646896\n", + "After adstock: 7648.894417057195\n", + "After hill transform: 0.3475806373527603\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.49\n", + "Adstocked value: 15,003.71\n", + "Saturated value: 0.0007\n", + "Final response: 396.0947\n", + "Raw spend: 15002.491493976519\n", + "After adstock: 15003.713716198741\n", + "After hill transform: 0.0007333228342509525\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.98311833342\n", + "After adstock: 52110.31645166675\n", + "After hill transform: 0.34063619530617745\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.40\n", + "Adstocked value: 3,295.73\n", + "Saturated value: 0.0062\n", + "Final response: 415.1184\n", + "Raw spend: 3295.3955854518563\n", + "After adstock: 3295.7289187851898\n", + "After hill transform: 0.0061796072687675145\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717946483861\n", + "After adstock: 7648.894417072096\n", + "After hill transform: 0.34758063735398637\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,981.52\n", + "Adstocked value: 14,982.74\n", + "Saturated value: 0.0007\n", + "Final response: 394.4389\n", + "Raw spend: 14981.51585819942\n", + "After adstock: 14982.738080421643\n", + "After hill transform: 0.000730257209891376\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.99\n", + "Adstocked value: 52,110.33\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4996\n", + "Raw spend: 52109.99391264451\n", + "After adstock: 52110.327245977845\n", + "After hill transform: 0.3406362225920621\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,316.36\n", + "Adstocked value: 3,316.69\n", + "Saturated value: 0.0063\n", + "Final response: 422.0618\n", + "Raw spend: 3316.3589174091708\n", + "After adstock: 3316.6922507425043\n", + "After hill transform: 0.006282969642023425\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1407\n", + "Raw spend: 7648.719455977683\n", + "After adstock: 7648.895926565918\n", + "After hill transform: 0.3475807615577622\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,000.39\n", + "Adstocked value: 15,001.62\n", + "Saturated value: 0.0007\n", + "Final response: 395.9289\n", + "Raw spend: 15000.393930398808\n", + "After adstock: 15001.61615262103\n", + "After hill transform: 0.0007330158872493361\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4961\n", + "Raw spend: 52109.98419776453\n", + "After adstock: 52110.31753109786\n", + "After hill transform: 0.34063619803476614\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,297.49\n", + "Adstocked value: 3,297.83\n", + "Saturated value: 0.0062\n", + "Final response: 415.8096\n", + "Raw spend: 3297.4919186475877\n", + "After adstock: 3297.825251980921\n", + "After hill transform: 0.006189896348081703\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1376\n", + "Raw spend: 7648.718097419832\n", + "After adstock: 7648.894568008067\n", + "After hill transform: 0.3475806497732606\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.28\n", + "Adstocked value: 15,003.50\n", + "Saturated value: 0.0007\n", + "Final response: 396.0782\n", + "Raw spend: 15002.281737618747\n", + "After adstock: 15003.50395984097\n", + "After hill transform: 0.0007332921357033846\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4958\n", + "Raw spend: 52109.98322627653\n", + "After adstock: 52110.31655960986\n", + "After hill transform: 0.3406361955790363\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.61\n", + "Adstocked value: 3,295.94\n", + "Saturated value: 0.0062\n", + "Final response: 415.1875\n", + "Raw spend: 3295.6052187714295\n", + "After adstock: 3295.938552104763\n", + "After hill transform: 0.006180635705658585\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717961564047\n", + "After adstock: 7648.894432152282\n", + "After hill transform: 0.3475806385948103\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.47\n", + "Adstocked value: 15,003.69\n", + "Saturated value: 0.0007\n", + "Final response: 396.0931\n", + "Raw spend: 15002.470518340742\n", + "After adstock: 15003.692740562965\n", + "After hill transform: 0.0007333197643577201\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.98312912773\n", + "After adstock: 52110.316462461065\n", + "After hill transform: 0.3406361953334633\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.42\n", + "Adstocked value: 3,295.75\n", + "Saturated value: 0.0062\n", + "Final response: 415.1253\n", + "Raw spend: 3295.4165487838136\n", + "After adstock: 3295.749882117147\n", + "After hill transform: 0.006179710107746758\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717947978468\n", + "After adstock: 7648.894418566703\n", + "After hill transform: 0.3475806374769653\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.47\n", + "Adstocked value: 15,003.69\n", + "Saturated value: 0.0007\n", + "Final response: 396.0931\n", + "Raw spend: 15002.470518355643\n", + "After adstock: 15003.692740577866\n", + "After hill transform: 0.000733319764359901\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.98312912773\n", + "After adstock: 52110.316462461065\n", + "After hill transform: 0.3406361953334633\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.42\n", + "Adstocked value: 3,295.75\n", + "Saturated value: 0.0062\n", + "Final response: 415.1253\n", + "Raw spend: 3295.4165487838136\n", + "After adstock: 3295.749882117147\n", + "After hill transform: 0.006179710107746758\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717947978468\n", + "After adstock: 7648.894418566703\n", + "After hill transform: 0.3475806374769653\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.47\n", + "Adstocked value: 15,003.69\n", + "Saturated value: 0.0007\n", + "Final response: 396.0931\n", + "Raw spend: 15002.470518340742\n", + "After adstock: 15003.692740562965\n", + "After hill transform: 0.0007333197643577201\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.98312914263\n", + "After adstock: 52110.31646247597\n", + "After hill transform: 0.34063619533350104\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.42\n", + "Adstocked value: 3,295.75\n", + "Saturated value: 0.0062\n", + "Final response: 415.1253\n", + "Raw spend: 3295.4165487838136\n", + "After adstock: 3295.749882117147\n", + "After hill transform: 0.006179710107746758\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717947978468\n", + "After adstock: 7648.894418566703\n", + "After hill transform: 0.3475806374769653\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.47\n", + "Adstocked value: 15,003.69\n", + "Saturated value: 0.0007\n", + "Final response: 396.0931\n", + "Raw spend: 15002.470518340742\n", + "After adstock: 15003.692740562965\n", + "After hill transform: 0.0007333197643577201\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.98312912773\n", + "After adstock: 52110.316462461065\n", + "After hill transform: 0.3406361953334633\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.42\n", + "Adstocked value: 3,295.75\n", + "Saturated value: 0.0062\n", + "Final response: 415.1253\n", + "Raw spend: 3295.4165487987148\n", + "After adstock: 3295.7498821320482\n", + "After hill transform: 0.0061797101078198595\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717947978468\n", + "After adstock: 7648.894418566703\n", + "After hill transform: 0.3475806374769653\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.47\n", + "Adstocked value: 15,003.69\n", + "Saturated value: 0.0007\n", + "Final response: 396.0931\n", + "Raw spend: 15002.470518340742\n", + "After adstock: 15003.692740562965\n", + "After hill transform: 0.0007333197643577201\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.98312912773\n", + "After adstock: 52110.316462461065\n", + "After hill transform: 0.3406361953334633\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.42\n", + "Adstocked value: 3,295.75\n", + "Saturated value: 0.0062\n", + "Final response: 415.1253\n", + "Raw spend: 3295.4165487838136\n", + "After adstock: 3295.749882117147\n", + "After hill transform: 0.006179710107746758\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717947993369\n", + "After adstock: 7648.894418581604\n", + "After hill transform: 0.3475806374781914\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,897.58\n", + "Adstocked value: 14,898.80\n", + "Saturated value: 0.0007\n", + "Final response: 387.8588\n", + "Raw spend: 14897.578389820124\n", + "After adstock: 14898.800612042347\n", + "After hill transform: 0.0007180749384845306\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.04\n", + "Adstocked value: 52,110.37\n", + "Saturated value: 0.3406\n", + "Final response: 48679.5153\n", + "Raw spend: 52110.0372720143\n", + "After adstock: 52110.370605347634\n", + "After hill transform: 0.34063633219593137\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,400.25\n", + "Adstocked value: 3,400.58\n", + "Saturated value: 0.0067\n", + "Final response: 450.5556\n", + "Raw spend: 3400.2473139024996\n", + "After adstock: 3400.580647235833\n", + "After hill transform: 0.0067071385178105744\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.73\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1539\n", + "Raw spend: 7648.725168493845\n", + "After adstock: 7648.90163908208\n", + "After hill transform: 0.34758123159348847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,991.98\n", + "Adstocked value: 14,993.20\n", + "Saturated value: 0.0007\n", + "Final response: 395.2645\n", + "Raw spend: 14991.98130548868\n", + "After adstock: 14993.203527710903\n", + "After hill transform: 0.0007317856845343528\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.99\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4977\n", + "Raw spend: 52109.98854341639\n", + "After adstock: 52110.321876749724\n", + "After hill transform: 0.34063620901971536\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,305.90\n", + "Adstocked value: 3,306.23\n", + "Saturated value: 0.0062\n", + "Final response: 418.5887\n", + "Raw spend: 3305.899625295682\n", + "After adstock: 3306.2329586290157\n", + "After hill transform: 0.006231267718002948\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1389\n", + "Raw spend: 7648.718670030006\n", + "After adstock: 7648.895140618241\n", + "After hill transform: 0.34758069688862153\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,001.42\n", + "Adstocked value: 15,002.64\n", + "Saturated value: 0.0007\n", + "Final response: 396.0102\n", + "Raw spend: 15001.421597055536\n", + "After adstock: 15002.643819277759\n", + "After hill transform: 0.0007331662601842212\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4959\n", + "Raw spend: 52109.9836705566\n", + "After adstock: 52110.31700388993\n", + "After hill transform: 0.34063619670208856\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,296.46\n", + "Adstocked value: 3,296.80\n", + "Saturated value: 0.0062\n", + "Final response: 415.4709\n", + "Raw spend: 3296.4648564350005\n", + "After adstock: 3296.798189768334\n", + "After hill transform: 0.006184854083548892\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1374\n", + "Raw spend: 7648.718020183622\n", + "After adstock: 7648.894490771857\n", + "After hill transform: 0.34758064341813094\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.37\n", + "Adstocked value: 15,003.59\n", + "Saturated value: 0.0007\n", + "Final response: 396.0848\n", + "Raw spend: 15002.365626212222\n", + "After adstock: 15003.587848434445\n", + "After hill transform: 0.0007333044129782399\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4958\n", + "Raw spend: 52109.98318327062\n", + "After adstock: 52110.316516603954\n", + "After hill transform: 0.34063619547032586\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.52\n", + "Adstocked value: 3,295.85\n", + "Saturated value: 0.0062\n", + "Final response: 415.1599\n", + "Raw spend: 3295.521379548932\n", + "After adstock: 3295.8547128822656\n", + "After hill transform: 0.006180224387542286\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717955198984\n", + "After adstock: 7648.894425787219\n", + "After hill transform: 0.34758063807108186\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.46\n", + "Adstocked value: 15,003.68\n", + "Saturated value: 0.0007\n", + "Final response: 396.0922\n", + "Raw spend: 15002.46002912789\n", + "After adstock: 15003.682251350112\n", + "After hill transform: 0.0007333182292101504\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.98313454202\n", + "After adstock: 52110.31646787535\n", + "After hill transform: 0.3406361953471496\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.43\n", + "Adstocked value: 3,295.76\n", + "Saturated value: 0.0062\n", + "Final response: 415.1288\n", + "Raw spend: 3295.4270318603253\n", + "After adstock: 3295.760365193659\n", + "After hill transform: 0.006179761534548531\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794870052\n", + "After adstock: 7648.894419288755\n", + "After hill transform: 0.3475806375363769\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.46\n", + "Adstocked value: 15,003.68\n", + "Saturated value: 0.0007\n", + "Final response: 396.0922\n", + "Raw spend: 15002.46002914279\n", + "After adstock: 15003.682251365013\n", + "After hill transform: 0.0007333182292123312\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.98313454202\n", + "After adstock: 52110.31646787535\n", + "After hill transform: 0.3406361953471496\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.43\n", + "Adstocked value: 3,295.76\n", + "Saturated value: 0.0062\n", + "Final response: 415.1288\n", + "Raw spend: 3295.4270318603253\n", + "After adstock: 3295.760365193659\n", + "After hill transform: 0.006179761534548531\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794870052\n", + "After adstock: 7648.894419288755\n", + "After hill transform: 0.3475806375363769\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.46\n", + "Adstocked value: 15,003.68\n", + "Saturated value: 0.0007\n", + "Final response: 396.0922\n", + "Raw spend: 15002.46002912789\n", + "After adstock: 15003.682251350112\n", + "After hill transform: 0.0007333182292101504\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.98313455692\n", + "After adstock: 52110.316467890254\n", + "After hill transform: 0.34063619534718725\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.43\n", + "Adstocked value: 3,295.76\n", + "Saturated value: 0.0062\n", + "Final response: 415.1288\n", + "Raw spend: 3295.4270318603253\n", + "After adstock: 3295.760365193659\n", + "After hill transform: 0.006179761534548531\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794870052\n", + "After adstock: 7648.894419288755\n", + "After hill transform: 0.3475806375363769\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.46\n", + "Adstocked value: 15,003.68\n", + "Saturated value: 0.0007\n", + "Final response: 396.0922\n", + "Raw spend: 15002.46002912789\n", + "After adstock: 15003.682251350112\n", + "After hill transform: 0.0007333182292101504\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.98313454202\n", + "After adstock: 52110.31646787535\n", + "After hill transform: 0.3406361953471496\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.43\n", + "Adstocked value: 3,295.76\n", + "Saturated value: 0.0062\n", + "Final response: 415.1288\n", + "Raw spend: 3295.4270318752265\n", + "After adstock: 3295.76036520856\n", + "After hill transform: 0.0061797615346216314\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794870052\n", + "After adstock: 7648.894419288755\n", + "After hill transform: 0.3475806375363769\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.46\n", + "Adstocked value: 15,003.68\n", + "Saturated value: 0.0007\n", + "Final response: 396.0922\n", + "Raw spend: 15002.46002912789\n", + "After adstock: 15003.682251350112\n", + "After hill transform: 0.0007333182292101504\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.98313454202\n", + "After adstock: 52110.31646787535\n", + "After hill transform: 0.3406361953471496\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.43\n", + "Adstocked value: 3,295.76\n", + "Saturated value: 0.0062\n", + "Final response: 415.1288\n", + "Raw spend: 3295.4270318603253\n", + "After adstock: 3295.760365193659\n", + "After hill transform: 0.006179761534548531\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948715421\n", + "After adstock: 7648.894419303656\n", + "After hill transform: 0.347580637537603\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,997.09\n", + "Adstocked value: 14,998.31\n", + "Saturated value: 0.0007\n", + "Final response: 395.6681\n", + "Raw spend: 14997.092731900244\n", + "After adstock: 14998.314954122467\n", + "After hill transform: 0.0007325329794569323\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.99\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4967\n", + "Raw spend: 52109.98569085212\n", + "After adstock: 52110.31902418545\n", + "After hill transform: 0.34063620180899656\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,300.79\n", + "Adstocked value: 3,301.12\n", + "Saturated value: 0.0062\n", + "Final response: 416.8986\n", + "Raw spend: 3300.7906613601685\n", + "After adstock: 3301.123994693502\n", + "After hill transform: 0.00620610821304962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1398\n", + "Raw spend: 7648.719060118247\n", + "After adstock: 7648.8955307064825\n", + "After hill transform: 0.34758072898576003\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,001.92\n", + "Adstocked value: 15,003.15\n", + "Saturated value: 0.0007\n", + "Final response: 396.0498\n", + "Raw spend: 15001.923299405125\n", + "After adstock: 15003.145521627348\n", + "After hill transform: 0.0007332396790456528\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4958\n", + "Raw spend: 52109.98339017303\n", + "After adstock: 52110.31672350637\n", + "After hill transform: 0.3406361959933343\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.96\n", + "Adstocked value: 3,296.30\n", + "Saturated value: 0.0062\n", + "Final response: 415.3056\n", + "Raw spend: 3295.9633948103096\n", + "After adstock: 3296.296728143643\n", + "After hill transform: 0.006182393118191377\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1375\n", + "Raw spend: 7648.718059842293\n", + "After adstock: 7648.894530430528\n", + "After hill transform: 0.3475806466813154\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.41\n", + "Adstocked value: 15,003.63\n", + "Saturated value: 0.0007\n", + "Final response: 396.0880\n", + "Raw spend: 15002.406356155612\n", + "After adstock: 15003.628578377835\n", + "After hill transform: 0.0007333103739417795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4958\n", + "Raw spend: 52109.98316010512\n", + "After adstock: 52110.316493438455\n", + "After hill transform: 0.34063619541176804\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.48\n", + "Adstocked value: 3,295.81\n", + "Saturated value: 0.0062\n", + "Final response: 415.1465\n", + "Raw spend: 3295.4806681553237\n", + "After adstock: 3295.814001488657\n", + "After hill transform: 0.006180024662079793\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717959814697\n", + "After adstock: 7648.894430402932\n", + "After hill transform: 0.3475806384508707\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.45\n", + "Adstocked value: 15,003.68\n", + "Saturated value: 0.0007\n", + "Final response: 396.0918\n", + "Raw spend: 15002.454661830661\n", + "After adstock: 15003.676884052884\n", + "After hill transform: 0.000733317443680794\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.98313709833\n", + "After adstock: 52110.316470431666\n", + "After hill transform: 0.34063619535361145\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.43\n", + "Adstocked value: 3,295.77\n", + "Saturated value: 0.0062\n", + "Final response: 415.1306\n", + "Raw spend: 3295.432395489825\n", + "After adstock: 3295.7657288231585\n", + "After hill transform: 0.0061797878469933365\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949811938\n", + "After adstock: 7648.894420400173\n", + "After hill transform: 0.3475806376278263\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.46\n", + "Adstocked value: 15,003.68\n", + "Saturated value: 0.0007\n", + "Final response: 396.0922\n", + "Raw spend: 15002.459492398166\n", + "After adstock: 15003.681714620388\n", + "After hill transform: 0.0007333181506571895\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.98313479765\n", + "After adstock: 52110.316468130986\n", + "After hill transform: 0.34063619534779577\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.43\n", + "Adstocked value: 3,295.76\n", + "Saturated value: 0.0062\n", + "Final response: 415.1290\n", + "Raw spend: 3295.427568223275\n", + "After adstock: 3295.7609015566086\n", + "After hill transform: 0.006179764165789928\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948811662\n", + "After adstock: 7648.894419399897\n", + "After hill transform: 0.3475806375455219\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.46\n", + "Adstocked value: 15,003.68\n", + "Saturated value: 0.0007\n", + "Final response: 396.0922\n", + "Raw spend: 15002.459492413067\n", + "After adstock: 15003.68171463529\n", + "After hill transform: 0.0007333181506593702\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.98313479765\n", + "After adstock: 52110.316468130986\n", + "After hill transform: 0.34063619534779577\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.43\n", + "Adstocked value: 3,295.76\n", + "Saturated value: 0.0062\n", + "Final response: 415.1290\n", + "Raw spend: 3295.427568223275\n", + "After adstock: 3295.7609015566086\n", + "After hill transform: 0.006179764165789928\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948811662\n", + "After adstock: 7648.894419399897\n", + "After hill transform: 0.3475806375455219\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.46\n", + "Adstocked value: 15,003.68\n", + "Saturated value: 0.0007\n", + "Final response: 396.0922\n", + "Raw spend: 15002.459492398166\n", + "After adstock: 15003.681714620388\n", + "After hill transform: 0.0007333181506571895\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.98313481255\n", + "After adstock: 52110.31646814589\n", + "After hill transform: 0.3406361953478334\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.43\n", + "Adstocked value: 3,295.76\n", + "Saturated value: 0.0062\n", + "Final response: 415.1290\n", + "Raw spend: 3295.427568223275\n", + "After adstock: 3295.7609015566086\n", + "After hill transform: 0.006179764165789928\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948811662\n", + "After adstock: 7648.894419399897\n", + "After hill transform: 0.3475806375455219\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.46\n", + "Adstocked value: 15,003.68\n", + "Saturated value: 0.0007\n", + "Final response: 396.0922\n", + "Raw spend: 15002.459492398166\n", + "After adstock: 15003.681714620388\n", + "After hill transform: 0.0007333181506571895\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.98313479765\n", + "After adstock: 52110.316468130986\n", + "After hill transform: 0.34063619534779577\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.43\n", + "Adstocked value: 3,295.76\n", + "Saturated value: 0.0062\n", + "Final response: 415.1290\n", + "Raw spend: 3295.4275682381763\n", + "After adstock: 3295.7609015715097\n", + "After hill transform: 0.006179764165863028\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948811662\n", + "After adstock: 7648.894419399897\n", + "After hill transform: 0.3475806375455219\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.46\n", + "Adstocked value: 15,003.68\n", + "Saturated value: 0.0007\n", + "Final response: 396.0922\n", + "Raw spend: 15002.459492398166\n", + "After adstock: 15003.681714620388\n", + "After hill transform: 0.0007333181506571895\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.98313479765\n", + "After adstock: 52110.316468130986\n", + "After hill transform: 0.34063619534779577\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.43\n", + "Adstocked value: 3,295.76\n", + "Saturated value: 0.0062\n", + "Final response: 415.1290\n", + "Raw spend: 3295.427568223275\n", + "After adstock: 3295.7609015566086\n", + "After hill transform: 0.006179764165789928\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948826563\n", + "After adstock: 7648.894419414798\n", + "After hill transform: 0.347580637546748\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,975.46\n", + "Adstocked value: 14,976.69\n", + "Saturated value: 0.0007\n", + "Final response: 393.9619\n", + "Raw spend: 14975.463466269784\n", + "After adstock: 14976.685688492007\n", + "After hill transform: 0.0007293742304788914\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.00\n", + "Adstocked value: 52,110.33\n", + "Saturated value: 0.3406\n", + "Final response: 48679.5006\n", + "Raw spend: 52109.99669062954\n", + "After adstock: 52110.33002396287\n", + "After hill transform: 0.3406362296142583\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,322.41\n", + "Adstocked value: 3,322.74\n", + "Saturated value: 0.0063\n", + "Final response: 424.0782\n", + "Raw spend: 3322.407044426585\n", + "After adstock: 3322.7403777599184\n", + "After hill transform: 0.006312985755952735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1442\n", + "Raw spend: 7648.720942904863\n", + "After adstock: 7648.897413493098\n", + "After hill transform: 0.3475808839047117\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,999.76\n", + "Adstocked value: 15,000.98\n", + "Saturated value: 0.0007\n", + "Final response: 395.8788\n", + "Raw spend: 14999.759889785328\n", + "After adstock: 15000.98211200755\n", + "After hill transform: 0.000732923121732418\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4962\n", + "Raw spend: 52109.98449038084\n", + "After adstock: 52110.31782371418\n", + "After hill transform: 0.3406361987744424\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,298.13\n", + "Adstocked value: 3,298.46\n", + "Saturated value: 0.0062\n", + "Final response: 416.0186\n", + "Raw spend: 3298.125515843606\n", + "After adstock: 3298.4588491769396\n", + "After hill transform: 0.006193008186786826\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1380\n", + "Raw spend: 7648.718248220982\n", + "After adstock: 7648.894718809217\n", + "After hill transform: 0.3475806621814415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.19\n", + "Adstocked value: 15,003.41\n", + "Saturated value: 0.0007\n", + "Final response: 396.0709\n", + "Raw spend: 15002.189532136881\n", + "After adstock: 15003.411754359104\n", + "After hill transform: 0.0007332786413919129\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4958\n", + "Raw spend: 52109.983270355966\n", + "After adstock: 52110.3166036893\n", + "After hill transform: 0.34063619569046044\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.70\n", + "Adstocked value: 3,296.03\n", + "Saturated value: 0.0062\n", + "Final response: 415.2179\n", + "Raw spend: 3295.6973629853082\n", + "After adstock: 3296.0306963186417\n", + "After hill transform: 0.006181087787659507\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717978752594\n", + "After adstock: 7648.894449340829\n", + "After hill transform: 0.3475806400091139\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.43\n", + "Adstocked value: 15,003.65\n", + "Saturated value: 0.0007\n", + "Final response: 396.0901\n", + "Raw spend: 15002.432496372037\n", + "After adstock: 15003.65471859426\n", + "After hill transform: 0.0007333141996669301\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4958\n", + "Raw spend: 52109.98314835348\n", + "After adstock: 52110.316481686816\n", + "After hill transform: 0.34063619538206225\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.45\n", + "Adstocked value: 3,295.79\n", + "Saturated value: 0.0062\n", + "Final response: 415.1379\n", + "Raw spend: 3295.4545476994786\n", + "After adstock: 3295.787881032812\n", + "After hill transform: 0.006179896520175737\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717951805755\n", + "After adstock: 7648.89442239399\n", + "After hill transform: 0.3475806377918811\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.46\n", + "Adstocked value: 15,003.68\n", + "Saturated value: 0.0007\n", + "Final response: 396.0920\n", + "Raw spend: 15002.456792795552\n", + "After adstock: 15003.679015017775\n", + "After hill transform: 0.0007333177555575261\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.983136153234\n", + "After adstock: 52110.31646948657\n", + "After hill transform: 0.3406361953512224\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.43\n", + "Adstocked value: 3,295.76\n", + "Saturated value: 0.0062\n", + "Final response: 415.1299\n", + "Raw spend: 3295.4302661708953\n", + "After adstock: 3295.7635995042288\n", + "After hill transform: 0.006179777401150497\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949111071\n", + "After adstock: 7648.894419699306\n", + "After hill transform: 0.3475806375701578\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.46\n", + "Adstocked value: 15,003.68\n", + "Saturated value: 0.0007\n", + "Final response: 396.0922\n", + "Raw spend: 15002.459222437905\n", + "After adstock: 15003.681444660127\n", + "After hill transform: 0.0007333181111472168\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.98313493321\n", + "After adstock: 52110.316468266545\n", + "After hill transform: 0.3406361953481384\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.43\n", + "Adstocked value: 3,295.76\n", + "Saturated value: 0.0062\n", + "Final response: 415.1291\n", + "Raw spend: 3295.427838018037\n", + "After adstock: 3295.7611713513706\n", + "After hill transform: 0.006179765489325206\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948841602\n", + "After adstock: 7648.894419429837\n", + "After hill transform: 0.34758063754798546\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.46\n", + "Adstocked value: 15,003.68\n", + "Saturated value: 0.0007\n", + "Final response: 396.0922\n", + "Raw spend: 15002.459222452806\n", + "After adstock: 15003.681444675029\n", + "After hill transform: 0.0007333181111493977\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.98313493321\n", + "After adstock: 52110.316468266545\n", + "After hill transform: 0.3406361953481384\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.43\n", + "Adstocked value: 3,295.76\n", + "Saturated value: 0.0062\n", + "Final response: 415.1291\n", + "Raw spend: 3295.427838018037\n", + "After adstock: 3295.7611713513706\n", + "After hill transform: 0.006179765489325206\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948841602\n", + "After adstock: 7648.894419429837\n", + "After hill transform: 0.34758063754798546\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.46\n", + "Adstocked value: 15,003.68\n", + "Saturated value: 0.0007\n", + "Final response: 396.0922\n", + "Raw spend: 15002.459222437905\n", + "After adstock: 15003.681444660127\n", + "After hill transform: 0.0007333181111472168\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.98313494811\n", + "After adstock: 52110.316468281446\n", + "After hill transform: 0.34063619534817613\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.43\n", + "Adstocked value: 3,295.76\n", + "Saturated value: 0.0062\n", + "Final response: 415.1291\n", + "Raw spend: 3295.427838018037\n", + "After adstock: 3295.7611713513706\n", + "After hill transform: 0.006179765489325206\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948841602\n", + "After adstock: 7648.894419429837\n", + "After hill transform: 0.34758063754798546\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.46\n", + "Adstocked value: 15,003.68\n", + "Saturated value: 0.0007\n", + "Final response: 396.0922\n", + "Raw spend: 15002.459222437905\n", + "After adstock: 15003.681444660127\n", + "After hill transform: 0.0007333181111472168\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.98313493321\n", + "After adstock: 52110.316468266545\n", + "After hill transform: 0.3406361953481384\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.43\n", + "Adstocked value: 3,295.76\n", + "Saturated value: 0.0062\n", + "Final response: 415.1291\n", + "Raw spend: 3295.4278380329383\n", + "After adstock: 3295.761171366272\n", + "After hill transform: 0.006179765489398306\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948841602\n", + "After adstock: 7648.894419429837\n", + "After hill transform: 0.34758063754798546\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.46\n", + "Adstocked value: 15,003.68\n", + "Saturated value: 0.0007\n", + "Final response: 396.0922\n", + "Raw spend: 15002.459222437905\n", + "After adstock: 15003.681444660127\n", + "After hill transform: 0.0007333181111472168\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.98313493321\n", + "After adstock: 52110.316468266545\n", + "After hill transform: 0.3406361953481384\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.43\n", + "Adstocked value: 3,295.76\n", + "Saturated value: 0.0062\n", + "Final response: 415.1291\n", + "Raw spend: 3295.427838018037\n", + "After adstock: 3295.7611713513706\n", + "After hill transform: 0.006179765489325206\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948856503\n", + "After adstock: 7648.894419444739\n", + "After hill transform: 0.3475806375492116\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.32\n", + "Adstocked value: 15,003.54\n", + "Saturated value: 0.0007\n", + "Final response: 396.0812\n", + "Raw spend: 15002.320288401987\n", + "After adstock: 15003.54251062421\n", + "After hill transform: 0.0007332977776758799\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.98304339695\n", + "After adstock: 52110.31637673028\n", + "After hill transform: 0.34063619511675286\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.57\n", + "Adstocked value: 3,295.90\n", + "Saturated value: 0.0062\n", + "Final response: 415.1747\n", + "Raw spend: 3295.566212190198\n", + "After adstock: 3295.8995455235313\n", + "After hill transform: 0.006180444335943643\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1388\n", + "Raw spend: 7648.718600241652\n", + "After adstock: 7648.895070829887\n", + "After hill transform: 0.3475806911463144\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.45\n", + "Adstocked value: 15,003.67\n", + "Saturated value: 0.0007\n", + "Final response: 396.0911\n", + "Raw spend: 15002.445329034314\n", + "After adstock: 15003.667551256536\n", + "After hill transform: 0.0007333160777832031\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.98312577958\n", + "After adstock: 52110.31645911292\n", + "After hill transform: 0.34063619532499984\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.44\n", + "Adstocked value: 3,295.78\n", + "Saturated value: 0.0062\n", + "Final response: 415.1336\n", + "Raw spend: 3295.4416754352533\n", + "After adstock: 3295.7750087685868\n", + "After hill transform: 0.006179833371934951\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1374\n", + "Raw spend: 7648.718013981607\n", + "After adstock: 7648.8944845698425\n", + "After hill transform: 0.34758064290781837\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.46\n", + "Adstocked value: 15,003.68\n", + "Saturated value: 0.0007\n", + "Final response: 396.0921\n", + "Raw spend: 15002.457833097546\n", + "After adstock: 15003.680055319768\n", + "After hill transform: 0.0007333179078106466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.98313401785\n", + "After adstock: 52110.316467351186\n", + "After hill transform: 0.3406361953458246\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.43\n", + "Adstocked value: 3,295.76\n", + "Saturated value: 0.0062\n", + "Final response: 415.1295\n", + "Raw spend: 3295.4292217597585\n", + "After adstock: 3295.762555093092\n", + "After hill transform: 0.006179772277565657\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179553556025\n", + "After adstock: 7648.894425943838\n", + "After hill transform: 0.3475806380839687\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.46\n", + "Adstocked value: 15,003.68\n", + "Saturated value: 0.0007\n", + "Final response: 396.0922\n", + "Raw spend: 15002.459083503869\n", + "After adstock: 15003.681305726092\n", + "After hill transform: 0.0007333180908135581\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.98313484167\n", + "After adstock: 52110.316468175006\n", + "After hill transform: 0.34063619534790707\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.43\n", + "Adstocked value: 3,295.76\n", + "Saturated value: 0.0062\n", + "Final response: 415.1291\n", + "Raw spend: 3295.4279763922095\n", + "After adstock: 3295.761309725543\n", + "After hill transform: 0.006179766168149046\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949493002\n", + "After adstock: 7648.8944200812375\n", + "After hill transform: 0.34758063760158375\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.46\n", + "Adstocked value: 15,003.68\n", + "Saturated value: 0.0007\n", + "Final response: 396.0922\n", + "Raw spend: 15002.459208544502\n", + "After adstock: 15003.681430766725\n", + "After hill transform: 0.000733318109113851\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.983134924056\n", + "After adstock: 52110.31646825739\n", + "After hill transform: 0.3406361953481153\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.43\n", + "Adstocked value: 3,295.76\n", + "Saturated value: 0.0062\n", + "Final response: 415.1291\n", + "Raw spend: 3295.4278518554543\n", + "After adstock: 3295.7611851887877\n", + "After hill transform: 0.006179765557207586\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948906742\n", + "After adstock: 7648.894419494977\n", + "After hill transform: 0.34758063755334523\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.46\n", + "Adstocked value: 15,003.68\n", + "Saturated value: 0.0007\n", + "Final response: 396.0922\n", + "Raw spend: 15002.459208559403\n", + "After adstock: 15003.681430781626\n", + "After hill transform: 0.0007333181091160318\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.983134924056\n", + "After adstock: 52110.31646825739\n", + "After hill transform: 0.3406361953481153\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.43\n", + "Adstocked value: 3,295.76\n", + "Saturated value: 0.0062\n", + "Final response: 415.1291\n", + "Raw spend: 3295.4278518554543\n", + "After adstock: 3295.7611851887877\n", + "After hill transform: 0.006179765557207586\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948906742\n", + "After adstock: 7648.894419494977\n", + "After hill transform: 0.34758063755334523\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.46\n", + "Adstocked value: 15,003.68\n", + "Saturated value: 0.0007\n", + "Final response: 396.0922\n", + "Raw spend: 15002.459208544502\n", + "After adstock: 15003.681430766725\n", + "After hill transform: 0.000733318109113851\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.98313493896\n", + "After adstock: 52110.31646827229\n", + "After hill transform: 0.340636195348153\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.43\n", + "Adstocked value: 3,295.76\n", + "Saturated value: 0.0062\n", + "Final response: 415.1291\n", + "Raw spend: 3295.4278518554543\n", + "After adstock: 3295.7611851887877\n", + "After hill transform: 0.006179765557207586\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948906742\n", + "After adstock: 7648.894419494977\n", + "After hill transform: 0.34758063755334523\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.46\n", + "Adstocked value: 15,003.68\n", + "Saturated value: 0.0007\n", + "Final response: 396.0922\n", + "Raw spend: 15002.459208544502\n", + "After adstock: 15003.681430766725\n", + "After hill transform: 0.000733318109113851\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.983134924056\n", + "After adstock: 52110.31646825739\n", + "After hill transform: 0.3406361953481153\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.43\n", + "Adstocked value: 3,295.76\n", + "Saturated value: 0.0062\n", + "Final response: 415.1291\n", + "Raw spend: 3295.4278518703554\n", + "After adstock: 3295.761185203689\n", + "After hill transform: 0.006179765557280686\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948906742\n", + "After adstock: 7648.894419494977\n", + "After hill transform: 0.34758063755334523\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.46\n", + "Adstocked value: 15,003.68\n", + "Saturated value: 0.0007\n", + "Final response: 396.0922\n", + "Raw spend: 15002.459208544502\n", + "After adstock: 15003.681430766725\n", + "After hill transform: 0.000733318109113851\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.983134924056\n", + "After adstock: 52110.31646825739\n", + "After hill transform: 0.3406361953481153\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.43\n", + "Adstocked value: 3,295.76\n", + "Saturated value: 0.0062\n", + "Final response: 415.1291\n", + "Raw spend: 3295.4278518554543\n", + "After adstock: 3295.7611851887877\n", + "After hill transform: 0.006179765557207586\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948921643\n", + "After adstock: 7648.894419509878\n", + "After hill transform: 0.34758063755457136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,001.67\n", + "Adstocked value: 15,002.89\n", + "Saturated value: 0.0007\n", + "Final response: 396.0295\n", + "Raw spend: 15001.665998773267\n", + "After adstock: 15002.88822099549\n", + "After hill transform: 0.0007332020251937412\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4958\n", + "Raw spend: 52109.98330590396\n", + "After adstock: 52110.316639237295\n", + "After hill transform: 0.34063619578031873\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,296.22\n", + "Adstocked value: 3,296.55\n", + "Saturated value: 0.0062\n", + "Final response: 415.3901\n", + "Raw spend: 3296.21975049483\n", + "After adstock: 3296.5530838281634\n", + "After hill transform: 0.006183651130572913\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1399\n", + "Raw spend: 7648.719089058726\n", + "After adstock: 7648.895559646961\n", + "After hill transform: 0.34758073136703294\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.38\n", + "Adstocked value: 15,003.60\n", + "Saturated value: 0.0007\n", + "Final response: 396.0859\n", + "Raw spend: 15002.379887567378\n", + "After adstock: 15003.602109789601\n", + "After hill transform: 0.0007333065001716323\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4958\n", + "Raw spend: 52109.98315202205\n", + "After adstock: 52110.31648535538\n", + "After hill transform: 0.34063619539133566\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.51\n", + "Adstocked value: 3,295.84\n", + "Saturated value: 0.0062\n", + "Final response: 415.1552\n", + "Raw spend: 3295.507041719392\n", + "After adstock: 3295.8403750527254\n", + "After hill transform: 0.0061801540473324715\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1375\n", + "Raw spend: 7648.71806292194\n", + "After adstock: 7648.894533510175\n", + "After hill transform: 0.34758064693471413\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.45\n", + "Adstocked value: 15,003.67\n", + "Saturated value: 0.0007\n", + "Final response: 396.0916\n", + "Raw spend: 15002.451276446789\n", + "After adstock: 15003.673498669012\n", + "After hill transform: 0.0007333169482141268\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.983136633855\n", + "After adstock: 52110.31646996719\n", + "After hill transform: 0.34063619535243733\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.44\n", + "Adstocked value: 3,295.77\n", + "Saturated value: 0.0062\n", + "Final response: 415.1317\n", + "Raw spend: 3295.435770841848\n", + "After adstock: 3295.7691041751814\n", + "After hill transform: 0.006179804405547986\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717960308262\n", + "After adstock: 7648.894430896497\n", + "After hill transform: 0.3475806384914822\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.46\n", + "Adstocked value: 15,003.68\n", + "Saturated value: 0.0007\n", + "Final response: 396.0921\n", + "Raw spend: 15002.458415334731\n", + "After adstock: 15003.680637556954\n", + "After hill transform: 0.0007333179930238237\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.98313509503\n", + "After adstock: 52110.31646842837\n", + "After hill transform: 0.3406361953485475\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.43\n", + "Adstocked value: 3,295.76\n", + "Saturated value: 0.0062\n", + "Final response: 415.1293\n", + "Raw spend: 3295.4286437540936\n", + "After adstock: 3295.761977087427\n", + "After hill transform: 0.006179769442034906\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717950046894\n", + "After adstock: 7648.894420635129\n", + "After hill transform: 0.34758063764715896\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.46\n", + "Adstocked value: 15,003.68\n", + "Saturated value: 0.0007\n", + "Final response: 396.0922\n", + "Raw spend: 15002.459129223525\n", + "After adstock: 15003.681351445748\n", + "After hill transform: 0.0007333180975048478\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.983134941154\n", + "After adstock: 52110.31646827449\n", + "After hill transform: 0.34063619534815853\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.43\n", + "Adstocked value: 3,295.76\n", + "Saturated value: 0.0062\n", + "Final response: 415.1291\n", + "Raw spend: 3295.427931045318\n", + "After adstock: 3295.7612643786515\n", + "After hill transform: 0.00617976594569025\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949020757\n", + "After adstock: 7648.894419608992\n", + "After hill transform: 0.3475806375627266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.46\n", + "Adstocked value: 15,003.68\n", + "Saturated value: 0.0007\n", + "Final response: 396.0922\n", + "Raw spend: 15002.459129238427\n", + "After adstock: 15003.68135146065\n", + "After hill transform: 0.0007333180975070287\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.983134941154\n", + "After adstock: 52110.31646827449\n", + "After hill transform: 0.34063619534815853\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.43\n", + "Adstocked value: 3,295.76\n", + "Saturated value: 0.0062\n", + "Final response: 415.1291\n", + "Raw spend: 3295.427931045318\n", + "After adstock: 3295.7612643786515\n", + "After hill transform: 0.00617976594569025\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949020757\n", + "After adstock: 7648.894419608992\n", + "After hill transform: 0.3475806375627266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.46\n", + "Adstocked value: 15,003.68\n", + "Saturated value: 0.0007\n", + "Final response: 396.0922\n", + "Raw spend: 15002.459129223525\n", + "After adstock: 15003.681351445748\n", + "After hill transform: 0.0007333180975048478\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.983134956055\n", + "After adstock: 52110.31646828939\n", + "After hill transform: 0.34063619534819617\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.43\n", + "Adstocked value: 3,295.76\n", + "Saturated value: 0.0062\n", + "Final response: 415.1291\n", + "Raw spend: 3295.427931045318\n", + "After adstock: 3295.7612643786515\n", + "After hill transform: 0.00617976594569025\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949020757\n", + "After adstock: 7648.894419608992\n", + "After hill transform: 0.3475806375627266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.46\n", + "Adstocked value: 15,003.68\n", + "Saturated value: 0.0007\n", + "Final response: 396.0922\n", + "Raw spend: 15002.459129223525\n", + "After adstock: 15003.681351445748\n", + "After hill transform: 0.0007333180975048478\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.983134941154\n", + "After adstock: 52110.31646827449\n", + "After hill transform: 0.34063619534815853\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.43\n", + "Adstocked value: 3,295.76\n", + "Saturated value: 0.0062\n", + "Final response: 415.1291\n", + "Raw spend: 3295.427931060219\n", + "After adstock: 3295.7612643935527\n", + "After hill transform: 0.006179765945763351\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949020757\n", + "After adstock: 7648.894419608992\n", + "After hill transform: 0.3475806375627266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.46\n", + "Adstocked value: 15,003.68\n", + "Saturated value: 0.0007\n", + "Final response: 396.0922\n", + "Raw spend: 15002.459129223525\n", + "After adstock: 15003.681351445748\n", + "After hill transform: 0.0007333180975048478\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.983134941154\n", + "After adstock: 52110.31646827449\n", + "After hill transform: 0.34063619534815853\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.43\n", + "Adstocked value: 3,295.76\n", + "Saturated value: 0.0062\n", + "Final response: 415.1291\n", + "Raw spend: 3295.427931045318\n", + "After adstock: 3295.7612643786515\n", + "After hill transform: 0.00617976594569025\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949035658\n", + "After adstock: 7648.894419623894\n", + "After hill transform: 0.3475806375639527\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.42\n", + "Adstocked value: 15,003.64\n", + "Saturated value: 0.0007\n", + "Final response: 396.0889\n", + "Raw spend: 15002.417722143466\n", + "After adstock: 15003.639944365688\n", + "After hill transform: 0.0007333120373978976\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.982981717796\n", + "After adstock: 52110.31631505113\n", + "After hill transform: 0.34063619496084013\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.47\n", + "Adstocked value: 3,295.80\n", + "Saturated value: 0.0062\n", + "Final response: 415.1426\n", + "Raw spend: 3295.4688655114714\n", + "After adstock: 3295.802198844805\n", + "After hill transform: 0.006179966760390734\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1387\n", + "Raw spend: 7648.718574858038\n", + "After adstock: 7648.895045446273\n", + "After hill transform: 0.3475806890577065\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.45\n", + "Adstocked value: 15,003.68\n", + "Saturated value: 0.0007\n", + "Final response: 396.0918\n", + "Raw spend: 15002.45498851552\n", + "After adstock: 15003.677210737742\n", + "After hill transform: 0.0007333174914926534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.98311961882\n", + "After adstock: 52110.31645295215\n", + "After hill transform: 0.34063619530942674\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.43\n", + "Adstocked value: 3,295.77\n", + "Saturated value: 0.0062\n", + "Final response: 415.1304\n", + "Raw spend: 3295.432024491933\n", + "After adstock: 3295.7653578252666\n", + "After hill transform: 0.006179786026980714\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1374\n", + "Raw spend: 7648.718011604486\n", + "After adstock: 7648.894482192721\n", + "After hill transform: 0.34758064271222466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.46\n", + "Adstocked value: 15,003.68\n", + "Saturated value: 0.0007\n", + "Final response: 396.0921\n", + "Raw spend: 15002.458715152725\n", + "After adstock: 15003.680937374947\n", + "After hill transform: 0.0007333180369036134\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.98313340892\n", + "After adstock: 52110.31646674225\n", + "After hill transform: 0.34063619534428535\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.43\n", + "Adstocked value: 3,295.76\n", + "Saturated value: 0.0062\n", + "Final response: 415.1292\n", + "Raw spend: 3295.4283403899794\n", + "After adstock: 3295.761673723313\n", + "After hill transform: 0.006179767953817501\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71795527913\n", + "After adstock: 7648.8944258673655\n", + "After hill transform: 0.3475806380776765\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.46\n", + "Adstocked value: 15,003.68\n", + "Saturated value: 0.0007\n", + "Final response: 396.0922\n", + "Raw spend: 15002.459087816445\n", + "After adstock: 15003.681310038668\n", + "After hill transform: 0.0007333180914447242\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.98313478793\n", + "After adstock: 52110.316468121266\n", + "After hill transform: 0.34063619534777123\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.43\n", + "Adstocked value: 3,295.76\n", + "Saturated value: 0.0062\n", + "Final response: 415.1291\n", + "Raw spend: 3295.427971979784\n", + "After adstock: 3295.7613053131176\n", + "After hill transform: 0.006179766146502957\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949646594\n", + "After adstock: 7648.894420234829\n", + "After hill transform: 0.3475806376142216\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.46\n", + "Adstocked value: 15,003.68\n", + "Saturated value: 0.0007\n", + "Final response: 396.0922\n", + "Raw spend: 15002.459125082818\n", + "After adstock: 15003.68134730504\n", + "After hill transform: 0.0007333180968988356\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.98313492583\n", + "After adstock: 52110.31646825917\n", + "After hill transform: 0.34063619534811984\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.43\n", + "Adstocked value: 3,295.76\n", + "Saturated value: 0.0062\n", + "Final response: 415.1291\n", + "Raw spend: 3295.4279351387645\n", + "After adstock: 3295.761268472098\n", + "After hill transform: 0.00617976596577152\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949083341\n", + "After adstock: 7648.8944196715765\n", + "After hill transform: 0.34758063756787616\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.46\n", + "Adstocked value: 15,003.68\n", + "Saturated value: 0.0007\n", + "Final response: 396.0922\n", + "Raw spend: 15002.459128809454\n", + "After adstock: 15003.681351031677\n", + "After hill transform: 0.0007333180974442465\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.98313493962\n", + "After adstock: 52110.316468272955\n", + "After hill transform: 0.34063619534815465\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.43\n", + "Adstocked value: 3,295.76\n", + "Saturated value: 0.0062\n", + "Final response: 415.1291\n", + "Raw spend: 3295.4279314546625\n", + "After adstock: 3295.761264787996\n", + "After hill transform: 0.006179765947698376\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179490270155\n", + "After adstock: 7648.894419615251\n", + "After hill transform: 0.3475806375632416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.46\n", + "Adstocked value: 15,003.68\n", + "Saturated value: 0.0007\n", + "Final response: 396.0922\n", + "Raw spend: 15002.459128824356\n", + "After adstock: 15003.681351046578\n", + "After hill transform: 0.0007333180974464274\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.98313493962\n", + "After adstock: 52110.316468272955\n", + "After hill transform: 0.34063619534815465\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.43\n", + "Adstocked value: 3,295.76\n", + "Saturated value: 0.0062\n", + "Final response: 415.1291\n", + "Raw spend: 3295.4279314546625\n", + "After adstock: 3295.761264787996\n", + "After hill transform: 0.006179765947698376\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179490270155\n", + "After adstock: 7648.894419615251\n", + "After hill transform: 0.3475806375632416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.46\n", + "Adstocked value: 15,003.68\n", + "Saturated value: 0.0007\n", + "Final response: 396.0922\n", + "Raw spend: 15002.459128809454\n", + "After adstock: 15003.681351031677\n", + "After hill transform: 0.0007333180974442465\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.98313495452\n", + "After adstock: 52110.316468287856\n", + "After hill transform: 0.3406361953481923\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.43\n", + "Adstocked value: 3,295.76\n", + "Saturated value: 0.0062\n", + "Final response: 415.1291\n", + "Raw spend: 3295.4279314546625\n", + "After adstock: 3295.761264787996\n", + "After hill transform: 0.006179765947698376\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179490270155\n", + "After adstock: 7648.894419615251\n", + "After hill transform: 0.3475806375632416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.46\n", + "Adstocked value: 15,003.68\n", + "Saturated value: 0.0007\n", + "Final response: 396.0922\n", + "Raw spend: 15002.459128809454\n", + "After adstock: 15003.681351031677\n", + "After hill transform: 0.0007333180974442465\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.98313493962\n", + "After adstock: 52110.316468272955\n", + "After hill transform: 0.34063619534815465\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.43\n", + "Adstocked value: 3,295.76\n", + "Saturated value: 0.0062\n", + "Final response: 415.1291\n", + "Raw spend: 3295.4279314695636\n", + "After adstock: 3295.761264802897\n", + "After hill transform: 0.006179765947771476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179490270155\n", + "After adstock: 7648.894419615251\n", + "After hill transform: 0.3475806375632416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.46\n", + "Adstocked value: 15,003.68\n", + "Saturated value: 0.0007\n", + "Final response: 396.0922\n", + "Raw spend: 15002.459128809454\n", + "After adstock: 15003.681351031677\n", + "After hill transform: 0.0007333180974442465\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4957\n", + "Raw spend: 52109.98313493962\n", + "After adstock: 52110.316468272955\n", + "After hill transform: 0.34063619534815465\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.43\n", + "Adstocked value: 3,295.76\n", + "Saturated value: 0.0062\n", + "Final response: 415.1291\n", + "Raw spend: 3295.4279314546625\n", + "After adstock: 3295.761264787996\n", + "After hill transform: 0.006179765947698376\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949041917\n", + "After adstock: 7648.894419630152\n", + "After hill transform: 0.34758063756446766\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.13\n", + "Adstocked value: 15,003.36\n", + "Saturated value: 0.0007\n", + "Final response: 396.0664\n", + "Raw spend: 15002.133614496892\n", + "After adstock: 15003.355836719114\n", + "After hill transform: 0.000733270457902006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4958\n", + "Raw spend: 52109.98325858654\n", + "After adstock: 52110.31659191987\n", + "After hill transform: 0.3406361956607097\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.75\n", + "Adstocked value: 3,296.09\n", + "Saturated value: 0.0062\n", + "Final response: 415.2363\n", + "Raw spend: 3295.753322125895\n", + "After adstock: 3296.0866554592285\n", + "After hill transform: 0.0061813623467294855\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949021443\n", + "After adstock: 7648.894419609678\n", + "After hill transform: 0.34758063756278307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.13\n", + "Adstocked value: 15,003.36\n", + "Saturated value: 0.0007\n", + "Final response: 396.0664\n", + "Raw spend: 15002.133614511793\n", + "After adstock: 15003.355836734016\n", + "After hill transform: 0.0007332704579041867\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4958\n", + "Raw spend: 52109.98325858654\n", + "After adstock: 52110.31659191987\n", + "After hill transform: 0.3406361956607097\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.75\n", + "Adstocked value: 3,296.09\n", + "Saturated value: 0.0062\n", + "Final response: 415.2363\n", + "Raw spend: 3295.753322125895\n", + "After adstock: 3296.0866554592285\n", + "After hill transform: 0.0061813623467294855\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949021443\n", + "After adstock: 7648.894419609678\n", + "After hill transform: 0.34758063756278307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.13\n", + "Adstocked value: 15,003.36\n", + "Saturated value: 0.0007\n", + "Final response: 396.0664\n", + "Raw spend: 15002.133614496892\n", + "After adstock: 15003.355836719114\n", + "After hill transform: 0.000733270457902006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4958\n", + "Raw spend: 52109.98325860144\n", + "After adstock: 52110.316591934774\n", + "After hill transform: 0.3406361956607473\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.75\n", + "Adstocked value: 3,296.09\n", + "Saturated value: 0.0062\n", + "Final response: 415.2363\n", + "Raw spend: 3295.753322125895\n", + "After adstock: 3296.0866554592285\n", + "After hill transform: 0.0061813623467294855\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949021443\n", + "After adstock: 7648.894419609678\n", + "After hill transform: 0.34758063756278307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.13\n", + "Adstocked value: 15,003.36\n", + "Saturated value: 0.0007\n", + "Final response: 396.0664\n", + "Raw spend: 15002.133614496892\n", + "After adstock: 15003.355836719114\n", + "After hill transform: 0.000733270457902006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4958\n", + "Raw spend: 52109.98325858654\n", + "After adstock: 52110.31659191987\n", + "After hill transform: 0.3406361956607097\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.75\n", + "Adstocked value: 3,296.09\n", + "Saturated value: 0.0062\n", + "Final response: 415.2363\n", + "Raw spend: 3295.753322140796\n", + "After adstock: 3296.0866554741297\n", + "After hill transform: 0.006181362346802597\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949021443\n", + "After adstock: 7648.894419609678\n", + "After hill transform: 0.34758063756278307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,002.13\n", + "Adstocked value: 15,003.36\n", + "Saturated value: 0.0007\n", + "Final response: 396.0664\n", + "Raw spend: 15002.133614496892\n", + "After adstock: 15003.355836719114\n", + "After hill transform: 0.000733270457902006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4958\n", + "Raw spend: 52109.98325858654\n", + "After adstock: 52110.31659191987\n", + "After hill transform: 0.3406361956607097\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,295.75\n", + "Adstocked value: 3,296.09\n", + "Saturated value: 0.0062\n", + "Final response: 415.2363\n", + "Raw spend: 3295.753322125895\n", + "After adstock: 3296.0866554592285\n", + "After hill transform: 0.0061813623467294855\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949036344\n", + "After adstock: 7648.894419624579\n", + "After hill transform: 0.34758063756400914\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,000.39\n", + "Adstocked value: 15,001.61\n", + "Saturated value: 0.0007\n", + "Final response: 395.9288\n", + "Raw spend: 15000.391688262816\n", + "After adstock: 15001.613910485039\n", + "After hill transform: 0.0007330155591920702\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4960\n", + "Raw spend: 52109.983920382576\n", + "After adstock: 52110.31725371591\n", + "After hill transform: 0.34063619733359934\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,297.49\n", + "Adstocked value: 3,297.83\n", + "Saturated value: 0.0062\n", + "Final response: 415.8105\n", + "Raw spend: 3297.494586562452\n", + "After adstock: 3297.8279198957853\n", + "After hill transform: 0.006189909449229084\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949022925\n", + "After adstock: 7648.89441961116\n", + "After hill transform: 0.347580637562905\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,000.39\n", + "Adstocked value: 15,001.61\n", + "Saturated value: 0.0007\n", + "Final response: 395.9288\n", + "Raw spend: 15000.391688277718\n", + "After adstock: 15001.61391049994\n", + "After hill transform: 0.0007330155591942504\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4960\n", + "Raw spend: 52109.983920382576\n", + "After adstock: 52110.31725371591\n", + "After hill transform: 0.34063619733359934\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,297.49\n", + "Adstocked value: 3,297.83\n", + "Saturated value: 0.0062\n", + "Final response: 415.8105\n", + "Raw spend: 3297.494586562452\n", + "After adstock: 3297.8279198957853\n", + "After hill transform: 0.006189909449229084\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949022925\n", + "After adstock: 7648.89441961116\n", + "After hill transform: 0.347580637562905\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,000.39\n", + "Adstocked value: 15,001.61\n", + "Saturated value: 0.0007\n", + "Final response: 395.9288\n", + "Raw spend: 15000.391688262816\n", + "After adstock: 15001.613910485039\n", + "After hill transform: 0.0007330155591920702\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4960\n", + "Raw spend: 52109.98392039748\n", + "After adstock: 52110.31725373081\n", + "After hill transform: 0.340636197333637\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,297.49\n", + "Adstocked value: 3,297.83\n", + "Saturated value: 0.0062\n", + "Final response: 415.8105\n", + "Raw spend: 3297.494586562452\n", + "After adstock: 3297.8279198957853\n", + "After hill transform: 0.006189909449229084\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949022925\n", + "After adstock: 7648.89441961116\n", + "After hill transform: 0.347580637562905\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,000.39\n", + "Adstocked value: 15,001.61\n", + "Saturated value: 0.0007\n", + "Final response: 395.9288\n", + "Raw spend: 15000.391688262816\n", + "After adstock: 15001.613910485039\n", + "After hill transform: 0.0007330155591920702\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4960\n", + "Raw spend: 52109.983920382576\n", + "After adstock: 52110.31725371591\n", + "After hill transform: 0.34063619733359934\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,297.49\n", + "Adstocked value: 3,297.83\n", + "Saturated value: 0.0062\n", + "Final response: 415.8105\n", + "Raw spend: 3297.494586577353\n", + "After adstock: 3297.8279199106864\n", + "After hill transform: 0.006189909449302258\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949022925\n", + "After adstock: 7648.89441961116\n", + "After hill transform: 0.347580637562905\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,000.39\n", + "Adstocked value: 15,001.61\n", + "Saturated value: 0.0007\n", + "Final response: 395.9288\n", + "Raw spend: 15000.391688262816\n", + "After adstock: 15001.613910485039\n", + "After hill transform: 0.0007330155591920702\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.98\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4960\n", + "Raw spend: 52109.983920382576\n", + "After adstock: 52110.31725371591\n", + "After hill transform: 0.34063619733359934\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,297.49\n", + "Adstocked value: 3,297.83\n", + "Saturated value: 0.0062\n", + "Final response: 415.8105\n", + "Raw spend: 3297.494586562452\n", + "After adstock: 3297.8279198957853\n", + "After hill transform: 0.006189909449229084\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949037826\n", + "After adstock: 7648.894419626061\n", + "After hill transform: 0.3475806375641311\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,991.68\n", + "Adstocked value: 14,992.90\n", + "Saturated value: 0.0007\n", + "Final response: 395.2408\n", + "Raw spend: 14991.682057013231\n", + "After adstock: 14992.904279235454\n", + "After hill transform: 0.000731741949874143\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.99\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4972\n", + "Raw spend: 52109.98722936279\n", + "After adstock: 52110.32056269613\n", + "After hill transform: 0.34063620569804753\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,306.20\n", + "Adstocked value: 3,306.53\n", + "Saturated value: 0.0062\n", + "Final response: 418.6885\n", + "Raw spend: 3306.2009088244126\n", + "After adstock: 3306.534242157746\n", + "After hill transform: 0.006232753356932324\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179490303315\n", + "After adstock: 7648.894419618567\n", + "After hill transform: 0.3475806375635144\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,991.68\n", + "Adstocked value: 14,992.90\n", + "Saturated value: 0.0007\n", + "Final response: 395.2408\n", + "Raw spend: 14991.682057028132\n", + "After adstock: 14992.904279250355\n", + "After hill transform: 0.0007317419498763207\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.99\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4972\n", + "Raw spend: 52109.98722936279\n", + "After adstock: 52110.32056269613\n", + "After hill transform: 0.34063620569804753\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,306.20\n", + "Adstocked value: 3,306.53\n", + "Saturated value: 0.0062\n", + "Final response: 418.6885\n", + "Raw spend: 3306.2009088244126\n", + "After adstock: 3306.534242157746\n", + "After hill transform: 0.006232753356932324\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179490303315\n", + "After adstock: 7648.894419618567\n", + "After hill transform: 0.3475806375635144\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,991.68\n", + "Adstocked value: 14,992.90\n", + "Saturated value: 0.0007\n", + "Final response: 395.2408\n", + "Raw spend: 14991.682057013231\n", + "After adstock: 14992.904279235454\n", + "After hill transform: 0.000731741949874143\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.99\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4972\n", + "Raw spend: 52109.98722937769\n", + "After adstock: 52110.32056271103\n", + "After hill transform: 0.3406362056980853\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,306.20\n", + "Adstocked value: 3,306.53\n", + "Saturated value: 0.0062\n", + "Final response: 418.6885\n", + "Raw spend: 3306.2009088244126\n", + "After adstock: 3306.534242157746\n", + "After hill transform: 0.006232753356932324\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179490303315\n", + "After adstock: 7648.894419618567\n", + "After hill transform: 0.3475806375635144\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,991.68\n", + "Adstocked value: 14,992.90\n", + "Saturated value: 0.0007\n", + "Final response: 395.2408\n", + "Raw spend: 14991.682057013231\n", + "After adstock: 14992.904279235454\n", + "After hill transform: 0.000731741949874143\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.99\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4972\n", + "Raw spend: 52109.98722936279\n", + "After adstock: 52110.32056269613\n", + "After hill transform: 0.34063620569804753\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,306.20\n", + "Adstocked value: 3,306.53\n", + "Saturated value: 0.0062\n", + "Final response: 418.6885\n", + "Raw spend: 3306.200908839314\n", + "After adstock: 3306.5342421726473\n", + "After hill transform: 0.006232753357005807\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179490303315\n", + "After adstock: 7648.894419618567\n", + "After hill transform: 0.3475806375635144\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,991.68\n", + "Adstocked value: 14,992.90\n", + "Saturated value: 0.0007\n", + "Final response: 395.2408\n", + "Raw spend: 14991.682057013231\n", + "After adstock: 14992.904279235454\n", + "After hill transform: 0.000731741949874143\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.99\n", + "Adstocked value: 52,110.32\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4972\n", + "Raw spend: 52109.98722936279\n", + "After adstock: 52110.32056269613\n", + "After hill transform: 0.34063620569804753\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,306.20\n", + "Adstocked value: 3,306.53\n", + "Saturated value: 0.0062\n", + "Final response: 418.6885\n", + "Raw spend: 3306.2009088244126\n", + "After adstock: 3306.534242157746\n", + "After hill transform: 0.006232753356932324\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949045233\n", + "After adstock: 7648.894419633468\n", + "After hill transform: 0.3475806375647405\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,947.53\n", + "Adstocked value: 14,948.75\n", + "Saturated value: 0.0007\n", + "Final response: 391.7659\n", + "Raw spend: 14947.532399664855\n", + "After adstock: 14948.754621887078\n", + "After hill transform: 0.0007253085880509976\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.00\n", + "Adstocked value: 52,110.34\n", + "Saturated value: 0.3406\n", + "Final response: 48679.5033\n", + "Raw spend: 52110.00400270804\n", + "After adstock: 52110.337336041375\n", + "After hill transform: 0.3406362480977439\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,350.33\n", + "Adstocked value: 3,350.67\n", + "Saturated value: 0.0065\n", + "Final response: 433.4649\n", + "Raw spend: 3350.3337928473006\n", + "After adstock: 3350.667126180634\n", + "After hill transform: 0.006452719032070079\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949010568\n", + "After adstock: 7648.894419598803\n", + "After hill transform: 0.34758063756188823\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,947.53\n", + "Adstocked value: 14,948.75\n", + "Saturated value: 0.0007\n", + "Final response: 391.7659\n", + "Raw spend: 14947.532399679756\n", + "After adstock: 14948.754621901979\n", + "After hill transform: 0.0007253085880531625\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.00\n", + "Adstocked value: 52,110.34\n", + "Saturated value: 0.3406\n", + "Final response: 48679.5033\n", + "Raw spend: 52110.00400270804\n", + "After adstock: 52110.337336041375\n", + "After hill transform: 0.3406362480977439\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,350.33\n", + "Adstocked value: 3,350.67\n", + "Saturated value: 0.0065\n", + "Final response: 433.4649\n", + "Raw spend: 3350.3337928473006\n", + "After adstock: 3350.667126180634\n", + "After hill transform: 0.006452719032070079\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949010568\n", + "After adstock: 7648.894419598803\n", + "After hill transform: 0.34758063756188823\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,947.53\n", + "Adstocked value: 14,948.75\n", + "Saturated value: 0.0007\n", + "Final response: 391.7659\n", + "Raw spend: 14947.532399664855\n", + "After adstock: 14948.754621887078\n", + "After hill transform: 0.0007253085880509976\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.00\n", + "Adstocked value: 52,110.34\n", + "Saturated value: 0.3406\n", + "Final response: 48679.5033\n", + "Raw spend: 52110.00400272294\n", + "After adstock: 52110.33733605628\n", + "After hill transform: 0.3406362480977816\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,350.33\n", + "Adstocked value: 3,350.67\n", + "Saturated value: 0.0065\n", + "Final response: 433.4649\n", + "Raw spend: 3350.3337928473006\n", + "After adstock: 3350.667126180634\n", + "After hill transform: 0.006452719032070079\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949010568\n", + "After adstock: 7648.894419598803\n", + "After hill transform: 0.34758063756188823\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,947.53\n", + "Adstocked value: 14,948.75\n", + "Saturated value: 0.0007\n", + "Final response: 391.7659\n", + "Raw spend: 14947.532399664855\n", + "After adstock: 14948.754621887078\n", + "After hill transform: 0.0007253085880509976\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.00\n", + "Adstocked value: 52,110.34\n", + "Saturated value: 0.3406\n", + "Final response: 48679.5033\n", + "Raw spend: 52110.00400270804\n", + "After adstock: 52110.337336041375\n", + "After hill transform: 0.3406362480977439\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,350.33\n", + "Adstocked value: 3,350.67\n", + "Saturated value: 0.0065\n", + "Final response: 433.4649\n", + "Raw spend: 3350.333792862202\n", + "After adstock: 3350.6671261955353\n", + "After hill transform: 0.006452719032145137\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949010568\n", + "After adstock: 7648.894419598803\n", + "After hill transform: 0.34758063756188823\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,947.53\n", + "Adstocked value: 14,948.75\n", + "Saturated value: 0.0007\n", + "Final response: 391.7659\n", + "Raw spend: 14947.532399664855\n", + "After adstock: 14948.754621887078\n", + "After hill transform: 0.0007253085880509976\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.00\n", + "Adstocked value: 52,110.34\n", + "Saturated value: 0.3406\n", + "Final response: 48679.5033\n", + "Raw spend: 52110.00400270804\n", + "After adstock: 52110.337336041375\n", + "After hill transform: 0.3406362480977439\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,350.33\n", + "Adstocked value: 3,350.67\n", + "Saturated value: 0.0065\n", + "Final response: 433.4649\n", + "Raw spend: 3350.3337928473006\n", + "After adstock: 3350.667126180634\n", + "After hill transform: 0.006452719032070079\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949025469\n", + "After adstock: 7648.8944196137045\n", + "After hill transform: 0.3475806375631143\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,719.60\n", + "Adstocked value: 14,720.82\n", + "Saturated value: 0.0007\n", + "Final response: 374.1488\n", + "Raw spend: 14719.597446559326\n", + "After adstock: 14720.819668781549\n", + "After hill transform: 0.000692692560829212\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.09\n", + "Adstocked value: 52,110.42\n", + "Saturated value: 0.3406\n", + "Final response: 48679.5346\n", + "Raw spend: 52110.09059894082\n", + "After adstock: 52110.423932274156\n", + "After hill transform: 0.34063646699570127\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,578.18\n", + "Adstocked value: 3,578.52\n", + "Saturated value: 0.0077\n", + "Final response: 514.8026\n", + "Raw spend: 3578.182149763478\n", + "After adstock: 3578.5154830968113\n", + "After hill transform: 0.007663542979064801\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948967156\n", + "After adstock: 7648.894419555391\n", + "After hill transform: 0.34758063755831625\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,719.60\n", + "Adstocked value: 14,720.82\n", + "Saturated value: 0.0007\n", + "Final response: 374.1488\n", + "Raw spend: 14719.597446574227\n", + "After adstock: 14720.81966879645\n", + "After hill transform: 0.0006926925608313117\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.09\n", + "Adstocked value: 52,110.42\n", + "Saturated value: 0.3406\n", + "Final response: 48679.5346\n", + "Raw spend: 52110.09059894082\n", + "After adstock: 52110.423932274156\n", + "After hill transform: 0.34063646699570127\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,578.18\n", + "Adstocked value: 3,578.52\n", + "Saturated value: 0.0077\n", + "Final response: 514.8026\n", + "Raw spend: 3578.182149763478\n", + "After adstock: 3578.5154830968113\n", + "After hill transform: 0.007663542979064801\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948967156\n", + "After adstock: 7648.894419555391\n", + "After hill transform: 0.34758063755831625\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,719.60\n", + "Adstocked value: 14,720.82\n", + "Saturated value: 0.0007\n", + "Final response: 374.1488\n", + "Raw spend: 14719.597446559326\n", + "After adstock: 14720.819668781549\n", + "After hill transform: 0.000692692560829212\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.09\n", + "Adstocked value: 52,110.42\n", + "Saturated value: 0.3406\n", + "Final response: 48679.5346\n", + "Raw spend: 52110.09059895572\n", + "After adstock: 52110.42393228906\n", + "After hill transform: 0.34063646699573896\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,578.18\n", + "Adstocked value: 3,578.52\n", + "Saturated value: 0.0077\n", + "Final response: 514.8026\n", + "Raw spend: 3578.182149763478\n", + "After adstock: 3578.5154830968113\n", + "After hill transform: 0.007663542979064801\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948967156\n", + "After adstock: 7648.894419555391\n", + "After hill transform: 0.34758063755831625\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,719.60\n", + "Adstocked value: 14,720.82\n", + "Saturated value: 0.0007\n", + "Final response: 374.1488\n", + "Raw spend: 14719.597446559326\n", + "After adstock: 14720.819668781549\n", + "After hill transform: 0.000692692560829212\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.09\n", + "Adstocked value: 52,110.42\n", + "Saturated value: 0.3406\n", + "Final response: 48679.5346\n", + "Raw spend: 52110.09059894082\n", + "After adstock: 52110.423932274156\n", + "After hill transform: 0.34063646699570127\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,578.18\n", + "Adstocked value: 3,578.52\n", + "Saturated value: 0.0077\n", + "Final response: 514.8026\n", + "Raw spend: 3578.182149778379\n", + "After adstock: 3578.5154831117125\n", + "After hill transform: 0.007663542979148167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948967156\n", + "After adstock: 7648.894419555391\n", + "After hill transform: 0.34758063755831625\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,719.60\n", + "Adstocked value: 14,720.82\n", + "Saturated value: 0.0007\n", + "Final response: 374.1488\n", + "Raw spend: 14719.597446559326\n", + "After adstock: 14720.819668781549\n", + "After hill transform: 0.000692692560829212\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.09\n", + "Adstocked value: 52,110.42\n", + "Saturated value: 0.3406\n", + "Final response: 48679.5346\n", + "Raw spend: 52110.09059894082\n", + "After adstock: 52110.423932274156\n", + "After hill transform: 0.34063646699570127\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,578.18\n", + "Adstocked value: 3,578.52\n", + "Saturated value: 0.0077\n", + "Final response: 514.8026\n", + "Raw spend: 3578.182149763478\n", + "After adstock: 3578.5154830968113\n", + "After hill transform: 0.007663542979064801\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948982057\n", + "After adstock: 7648.8944195702925\n", + "After hill transform: 0.3475806375595424\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,404.33\n", + "Adstocked value: 13,405.55\n", + "Saturated value: 0.0005\n", + "Final response: 282.6919\n", + "Raw spend: 13404.326551331102\n", + "After adstock: 13405.548773553324\n", + "After hill transform: 0.0005233708412079383\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.59\n", + "Adstocked value: 52,110.92\n", + "Saturated value: 0.3406\n", + "Final response: 48679.7151\n", + "Raw spend: 52110.59028802525\n", + "After adstock: 52110.92362135858\n", + "After hill transform: 0.3406377301039924\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,892.95\n", + "Adstocked value: 4,893.29\n", + "Saturated value: 0.0173\n", + "Final response: 1161.8850\n", + "Raw spend: 4892.953356157765\n", + "After adstock: 4893.286689491098\n", + "After hill transform: 0.017296251520686833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948716652\n", + "After adstock: 7648.894419304887\n", + "After hill transform: 0.34758063753770435\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,404.33\n", + "Adstocked value: 13,405.55\n", + "Saturated value: 0.0005\n", + "Final response: 282.6919\n", + "Raw spend: 13404.326551346003\n", + "After adstock: 13405.548773568225\n", + "After hill transform: 0.0005233708412096807\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.59\n", + "Adstocked value: 52,110.92\n", + "Saturated value: 0.3406\n", + "Final response: 48679.7151\n", + "Raw spend: 52110.59028802525\n", + "After adstock: 52110.92362135858\n", + "After hill transform: 0.3406377301039924\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,892.95\n", + "Adstocked value: 4,893.29\n", + "Saturated value: 0.0173\n", + "Final response: 1161.8850\n", + "Raw spend: 4892.953356157765\n", + "After adstock: 4893.286689491098\n", + "After hill transform: 0.017296251520686833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948716652\n", + "After adstock: 7648.894419304887\n", + "After hill transform: 0.34758063753770435\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,404.33\n", + "Adstocked value: 13,405.55\n", + "Saturated value: 0.0005\n", + "Final response: 282.6919\n", + "Raw spend: 13404.326551331102\n", + "After adstock: 13405.548773553324\n", + "After hill transform: 0.0005233708412079383\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.59\n", + "Adstocked value: 52,110.92\n", + "Saturated value: 0.3406\n", + "Final response: 48679.7151\n", + "Raw spend: 52110.59028804015\n", + "After adstock: 52110.923621373484\n", + "After hill transform: 0.3406377301040301\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,892.95\n", + "Adstocked value: 4,893.29\n", + "Saturated value: 0.0173\n", + "Final response: 1161.8850\n", + "Raw spend: 4892.953356157765\n", + "After adstock: 4893.286689491098\n", + "After hill transform: 0.017296251520686833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948716652\n", + "After adstock: 7648.894419304887\n", + "After hill transform: 0.34758063753770435\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,404.33\n", + "Adstocked value: 13,405.55\n", + "Saturated value: 0.0005\n", + "Final response: 282.6919\n", + "Raw spend: 13404.326551331102\n", + "After adstock: 13405.548773553324\n", + "After hill transform: 0.0005233708412079383\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.59\n", + "Adstocked value: 52,110.92\n", + "Saturated value: 0.3406\n", + "Final response: 48679.7151\n", + "Raw spend: 52110.59028802525\n", + "After adstock: 52110.92362135858\n", + "After hill transform: 0.3406377301039924\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,892.95\n", + "Adstocked value: 4,893.29\n", + "Saturated value: 0.0173\n", + "Final response: 1161.8850\n", + "Raw spend: 4892.953356172666\n", + "After adstock: 4893.286689505999\n", + "After hill transform: 0.01729625152082309\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948716652\n", + "After adstock: 7648.894419304887\n", + "After hill transform: 0.34758063753770435\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,404.33\n", + "Adstocked value: 13,405.55\n", + "Saturated value: 0.0005\n", + "Final response: 282.6919\n", + "Raw spend: 13404.326551331102\n", + "After adstock: 13405.548773553324\n", + "After hill transform: 0.0005233708412079383\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.59\n", + "Adstocked value: 52,110.92\n", + "Saturated value: 0.3406\n", + "Final response: 48679.7151\n", + "Raw spend: 52110.59028802525\n", + "After adstock: 52110.92362135858\n", + "After hill transform: 0.3406377301039924\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,892.95\n", + "Adstocked value: 4,893.29\n", + "Saturated value: 0.0173\n", + "Final response: 1161.8850\n", + "Raw spend: 4892.953356157765\n", + "After adstock: 4893.286689491098\n", + "After hill transform: 0.017296251520686833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948731553\n", + "After adstock: 7648.8944193197885\n", + "After hill transform: 0.3475806375389305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 8,653.89\n", + "Adstocked value: 8,655.11\n", + "Saturated value: 0.0001\n", + "Final response: 76.2231\n", + "Raw spend: 8653.888977410455\n", + "After adstock: 8655.111199632678\n", + "After hill transform: 0.00014111819404214262\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,112.40\n", + "Adstocked value: 52,112.73\n", + "Saturated value: 0.3406\n", + "Final response: 48680.3670\n", + "Raw spend: 52112.39503791609\n", + "After adstock: 52112.728371249425\n", + "After hill transform: 0.3406422920478893\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,641.59\n", + "Adstocked value: 9,641.92\n", + "Saturated value: 0.0950\n", + "Final response: 6380.4538\n", + "Raw spend: 9641.586181089742\n", + "After adstock: 9641.919514423076\n", + "After hill transform: 0.09498180866702245\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179478118915\n", + "After adstock: 7648.894418400127\n", + "After hill transform: 0.347580637463259\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,929.28\n", + "Adstocked value: 12,930.51\n", + "Saturated value: 0.0005\n", + "Final response: 253.7362\n", + "Raw spend: 12929.282793939037\n", + "After adstock: 12930.50501616126\n", + "After hill transform: 0.0004697627017338457\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.77\n", + "Adstocked value: 52,111.10\n", + "Saturated value: 0.3406\n", + "Final response: 48679.7803\n", + "Raw spend: 52110.770763014334\n", + "After adstock: 52111.10409634767\n", + "After hill transform: 0.34063818630416276\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,367.82\n", + "Adstocked value: 5,368.15\n", + "Saturated value: 0.0220\n", + "Final response: 1475.6586\n", + "Raw spend: 5367.816638650962\n", + "After adstock: 5368.149971984295\n", + "After hill transform: 0.02196720254732079\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948626176\n", + "After adstock: 7648.894419214411\n", + "After hill transform: 0.3475806375302598\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,929.28\n", + "Adstocked value: 12,930.51\n", + "Saturated value: 0.0005\n", + "Final response: 253.7362\n", + "Raw spend: 12929.282793953938\n", + "After adstock: 12930.505016176161\n", + "After hill transform: 0.00046976270173546713\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.77\n", + "Adstocked value: 52,111.10\n", + "Saturated value: 0.3406\n", + "Final response: 48679.7803\n", + "Raw spend: 52110.770763014334\n", + "After adstock: 52111.10409634767\n", + "After hill transform: 0.34063818630416276\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,367.82\n", + "Adstocked value: 5,368.15\n", + "Saturated value: 0.0220\n", + "Final response: 1475.6586\n", + "Raw spend: 5367.816638650962\n", + "After adstock: 5368.149971984295\n", + "After hill transform: 0.02196720254732079\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948626176\n", + "After adstock: 7648.894419214411\n", + "After hill transform: 0.3475806375302598\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,929.28\n", + "Adstocked value: 12,930.51\n", + "Saturated value: 0.0005\n", + "Final response: 253.7362\n", + "Raw spend: 12929.282793939037\n", + "After adstock: 12930.50501616126\n", + "After hill transform: 0.0004697627017338457\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.77\n", + "Adstocked value: 52,111.10\n", + "Saturated value: 0.3406\n", + "Final response: 48679.7803\n", + "Raw spend: 52110.770763029235\n", + "After adstock: 52111.10409636257\n", + "After hill transform: 0.34063818630420045\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,367.82\n", + "Adstocked value: 5,368.15\n", + "Saturated value: 0.0220\n", + "Final response: 1475.6586\n", + "Raw spend: 5367.816638650962\n", + "After adstock: 5368.149971984295\n", + "After hill transform: 0.02196720254732079\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948626176\n", + "After adstock: 7648.894419214411\n", + "After hill transform: 0.3475806375302598\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,929.28\n", + "Adstocked value: 12,930.51\n", + "Saturated value: 0.0005\n", + "Final response: 253.7362\n", + "Raw spend: 12929.282793939037\n", + "After adstock: 12930.50501616126\n", + "After hill transform: 0.0004697627017338457\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.77\n", + "Adstocked value: 52,111.10\n", + "Saturated value: 0.3406\n", + "Final response: 48679.7803\n", + "Raw spend: 52110.770763014334\n", + "After adstock: 52111.10409634767\n", + "After hill transform: 0.34063818630416276\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,367.82\n", + "Adstocked value: 5,368.15\n", + "Saturated value: 0.0220\n", + "Final response: 1475.6586\n", + "Raw spend: 5367.816638665863\n", + "After adstock: 5368.149971999196\n", + "After hill transform: 0.02196720254747779\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948626176\n", + "After adstock: 7648.894419214411\n", + "After hill transform: 0.3475806375302598\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,929.28\n", + "Adstocked value: 12,930.51\n", + "Saturated value: 0.0005\n", + "Final response: 253.7362\n", + "Raw spend: 12929.282793939037\n", + "After adstock: 12930.50501616126\n", + "After hill transform: 0.0004697627017338457\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.77\n", + "Adstocked value: 52,111.10\n", + "Saturated value: 0.3406\n", + "Final response: 48679.7803\n", + "Raw spend: 52110.770763014334\n", + "After adstock: 52111.10409634767\n", + "After hill transform: 0.34063818630416276\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,367.82\n", + "Adstocked value: 5,368.15\n", + "Saturated value: 0.0220\n", + "Final response: 1475.6586\n", + "Raw spend: 5367.816638650962\n", + "After adstock: 5368.149971984295\n", + "After hill transform: 0.02196720254732079\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948641077\n", + "After adstock: 7648.894419229312\n", + "After hill transform: 0.3475806375314859\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 8,653.89\n", + "Adstocked value: 8,655.11\n", + "Saturated value: 0.0001\n", + "Final response: 76.2231\n", + "Raw spend: 8653.888977445326\n", + "After adstock: 8655.111199667548\n", + "After hill transform: 0.0001411181940438461\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,112.40\n", + "Adstocked value: 52,112.73\n", + "Saturated value: 0.3406\n", + "Final response: 48680.3670\n", + "Raw spend: 52112.39503883382\n", + "After adstock: 52112.728372167156\n", + "After hill transform: 0.3406422920502091\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,641.59\n", + "Adstocked value: 9,641.92\n", + "Saturated value: 0.0950\n", + "Final response: 6380.4538\n", + "Raw spend: 9641.586180139742\n", + "After adstock: 9641.919513473076\n", + "After hill transform: 0.094981808644726\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717947811882\n", + "After adstock: 7648.8944184001175\n", + "After hill transform: 0.3475806374632583\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,501.74\n", + "Adstocked value: 12,502.97\n", + "Saturated value: 0.0004\n", + "Final response: 229.4267\n", + "Raw spend: 12501.743412289667\n", + "After adstock: 12502.96563451189\n", + "After hill transform: 0.00042475663525948606\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.93\n", + "Adstocked value: 52,111.27\n", + "Saturated value: 0.3406\n", + "Final response: 48679.8389\n", + "Raw spend: 52110.93319059628\n", + "After adstock: 52111.26652392962\n", + "After hill transform: 0.3406385968834497\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,795.19\n", + "Adstocked value: 5,795.53\n", + "Saturated value: 0.0267\n", + "Final response: 1796.5536\n", + "Raw spend: 5795.19359279984\n", + "After adstock: 5795.526926133173\n", + "After hill transform: 0.026744165212283573\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948544747\n", + "After adstock: 7648.894419132982\n", + "After hill transform: 0.34758063752355967\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,886.53\n", + "Adstocked value: 12,887.75\n", + "Saturated value: 0.0005\n", + "Final response: 251.2316\n", + "Raw spend: 12886.5288557741\n", + "After adstock: 12887.751077996323\n", + "After hill transform: 0.0004651257380996385\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.79\n", + "Adstocked value: 52,111.12\n", + "Saturated value: 0.3406\n", + "Final response: 48679.7861\n", + "Raw spend: 52110.78700577253\n", + "After adstock: 52111.120339105866\n", + "After hill transform: 0.3406382273621383\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,410.55\n", + "Adstocked value: 5,410.89\n", + "Saturated value: 0.0224\n", + "Final response: 1506.0899\n", + "Raw spend: 5410.55433406585\n", + "After adstock: 5410.887667399183\n", + "After hill transform: 0.022420214101023794\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948618033\n", + "After adstock: 7648.894419206268\n", + "After hill transform: 0.34758063752958984\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,886.53\n", + "Adstocked value: 12,887.75\n", + "Saturated value: 0.0005\n", + "Final response: 251.2316\n", + "Raw spend: 12886.528855789002\n", + "After adstock: 12887.751078011224\n", + "After hill transform: 0.00046512573810124927\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.79\n", + "Adstocked value: 52,111.12\n", + "Saturated value: 0.3406\n", + "Final response: 48679.7861\n", + "Raw spend: 52110.78700577253\n", + "After adstock: 52111.120339105866\n", + "After hill transform: 0.3406382273621383\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,410.55\n", + "Adstocked value: 5,410.89\n", + "Saturated value: 0.0224\n", + "Final response: 1506.0899\n", + "Raw spend: 5410.55433406585\n", + "After adstock: 5410.887667399183\n", + "After hill transform: 0.022420214101023794\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948618033\n", + "After adstock: 7648.894419206268\n", + "After hill transform: 0.34758063752958984\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,886.53\n", + "Adstocked value: 12,887.75\n", + "Saturated value: 0.0005\n", + "Final response: 251.2316\n", + "Raw spend: 12886.5288557741\n", + "After adstock: 12887.751077996323\n", + "After hill transform: 0.0004651257380996385\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.79\n", + "Adstocked value: 52,111.12\n", + "Saturated value: 0.3406\n", + "Final response: 48679.7861\n", + "Raw spend: 52110.78700578743\n", + "After adstock: 52111.12033912077\n", + "After hill transform: 0.34063822736217597\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,410.55\n", + "Adstocked value: 5,410.89\n", + "Saturated value: 0.0224\n", + "Final response: 1506.0899\n", + "Raw spend: 5410.55433406585\n", + "After adstock: 5410.887667399183\n", + "After hill transform: 0.022420214101023794\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948618033\n", + "After adstock: 7648.894419206268\n", + "After hill transform: 0.34758063752958984\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,886.53\n", + "Adstocked value: 12,887.75\n", + "Saturated value: 0.0005\n", + "Final response: 251.2316\n", + "Raw spend: 12886.5288557741\n", + "After adstock: 12887.751077996323\n", + "After hill transform: 0.0004651257380996385\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.79\n", + "Adstocked value: 52,111.12\n", + "Saturated value: 0.3406\n", + "Final response: 48679.7861\n", + "Raw spend: 52110.78700577253\n", + "After adstock: 52111.120339105866\n", + "After hill transform: 0.3406382273621383\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,410.55\n", + "Adstocked value: 5,410.89\n", + "Saturated value: 0.0224\n", + "Final response: 1506.0899\n", + "Raw spend: 5410.554334080751\n", + "After adstock: 5410.887667414084\n", + "After hill transform: 0.02242021410118269\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948618033\n", + "After adstock: 7648.894419206268\n", + "After hill transform: 0.34758063752958984\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,886.53\n", + "Adstocked value: 12,887.75\n", + "Saturated value: 0.0005\n", + "Final response: 251.2316\n", + "Raw spend: 12886.5288557741\n", + "After adstock: 12887.751077996323\n", + "After hill transform: 0.0004651257380996385\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.79\n", + "Adstocked value: 52,111.12\n", + "Saturated value: 0.3406\n", + "Final response: 48679.7861\n", + "Raw spend: 52110.78700577253\n", + "After adstock: 52111.120339105866\n", + "After hill transform: 0.3406382273621383\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,410.55\n", + "Adstocked value: 5,410.89\n", + "Saturated value: 0.0224\n", + "Final response: 1506.0899\n", + "Raw spend: 5410.55433406585\n", + "After adstock: 5410.887667399183\n", + "After hill transform: 0.022420214101023794\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948632934\n", + "After adstock: 7648.894419221169\n", + "After hill transform: 0.34758063753081586\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 8,653.89\n", + "Adstocked value: 8,655.11\n", + "Saturated value: 0.0001\n", + "Final response: 76.2231\n", + "Raw spend: 8653.888940225846\n", + "After adstock: 8655.111162448069\n", + "After hill transform: 0.00014111819222561005\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,112.40\n", + "Adstocked value: 52,112.73\n", + "Saturated value: 0.3406\n", + "Final response: 48680.3670\n", + "Raw spend: 52112.39503910828\n", + "After adstock: 52112.72837244162\n", + "After hill transform: 0.3406422920509028\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,641.59\n", + "Adstocked value: 9,641.92\n", + "Saturated value: 0.0950\n", + "Final response: 6380.4538\n", + "Raw spend: 9641.586181089742\n", + "After adstock: 9641.919514423076\n", + "After hill transform: 0.09498180866702245\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717947811883\n", + "After adstock: 7648.894418400118\n", + "After hill transform: 0.3475806374632584\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,463.26\n", + "Adstocked value: 12,464.49\n", + "Saturated value: 0.0004\n", + "Final response: 227.3183\n", + "Raw spend: 12463.264864219274\n", + "After adstock: 12464.487086441497\n", + "After hill transform: 0.0004208530927912261\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.95\n", + "Adstocked value: 52,111.28\n", + "Saturated value: 0.3406\n", + "Final response: 48679.8442\n", + "Raw spend: 52110.9478091061\n", + "After adstock: 52111.28114243944\n", + "After hill transform: 0.3406386338356039\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,833.66\n", + "Adstocked value: 5,833.99\n", + "Saturated value: 0.0272\n", + "Final response: 1827.2545\n", + "Raw spend: 5833.657518768239\n", + "After adstock: 5833.990852101572\n", + "After hill transform: 0.027201190691930645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948537418\n", + "After adstock: 7648.894419125653\n", + "After hill transform: 0.34758063752295665\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,844.20\n", + "Adstocked value: 12,845.42\n", + "Saturated value: 0.0005\n", + "Final response: 248.7683\n", + "Raw spend: 12844.202456618617\n", + "After adstock: 12845.42467884084\n", + "After hill transform: 0.0004605652566227142\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.80\n", + "Adstocked value: 52,111.14\n", + "Saturated value: 0.3406\n", + "Final response: 48679.7919\n", + "Raw spend: 52110.80308610589\n", + "After adstock: 52111.13641943922\n", + "After hill transform: 0.3406382680095307\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,452.86\n", + "Adstocked value: 5,453.20\n", + "Saturated value: 0.0229\n", + "Final response: 1536.5776\n", + "Raw spend: 5452.864652536088\n", + "After adstock: 5453.197985869421\n", + "After hill transform: 0.022874065614416513\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948609971\n", + "After adstock: 7648.894419198206\n", + "After hill transform: 0.3475806375289265\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,844.20\n", + "Adstocked value: 12,845.42\n", + "Saturated value: 0.0005\n", + "Final response: 248.7683\n", + "Raw spend: 12844.202456633519\n", + "After adstock: 12845.424678855741\n", + "After hill transform: 0.0004605652566243145\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.80\n", + "Adstocked value: 52,111.14\n", + "Saturated value: 0.3406\n", + "Final response: 48679.7919\n", + "Raw spend: 52110.80308610589\n", + "After adstock: 52111.13641943922\n", + "After hill transform: 0.3406382680095307\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,452.86\n", + "Adstocked value: 5,453.20\n", + "Saturated value: 0.0229\n", + "Final response: 1536.5776\n", + "Raw spend: 5452.864652536088\n", + "After adstock: 5453.197985869421\n", + "After hill transform: 0.022874065614416513\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948609971\n", + "After adstock: 7648.894419198206\n", + "After hill transform: 0.3475806375289265\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,844.20\n", + "Adstocked value: 12,845.42\n", + "Saturated value: 0.0005\n", + "Final response: 248.7683\n", + "Raw spend: 12844.202456618617\n", + "After adstock: 12845.42467884084\n", + "After hill transform: 0.0004605652566227142\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.80\n", + "Adstocked value: 52,111.14\n", + "Saturated value: 0.3406\n", + "Final response: 48679.7919\n", + "Raw spend: 52110.80308612079\n", + "After adstock: 52111.136419454124\n", + "After hill transform: 0.3406382680095684\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,452.86\n", + "Adstocked value: 5,453.20\n", + "Saturated value: 0.0229\n", + "Final response: 1536.5776\n", + "Raw spend: 5452.864652536088\n", + "After adstock: 5453.197985869421\n", + "After hill transform: 0.022874065614416513\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948609971\n", + "After adstock: 7648.894419198206\n", + "After hill transform: 0.3475806375289265\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,844.20\n", + "Adstocked value: 12,845.42\n", + "Saturated value: 0.0005\n", + "Final response: 248.7683\n", + "Raw spend: 12844.202456618617\n", + "After adstock: 12845.42467884084\n", + "After hill transform: 0.0004605652566227142\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.80\n", + "Adstocked value: 52,111.14\n", + "Saturated value: 0.3406\n", + "Final response: 48679.7919\n", + "Raw spend: 52110.80308610589\n", + "After adstock: 52111.13641943922\n", + "After hill transform: 0.3406382680095307\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,452.86\n", + "Adstocked value: 5,453.20\n", + "Saturated value: 0.0229\n", + "Final response: 1536.5776\n", + "Raw spend: 5452.864652550989\n", + "After adstock: 5453.197985884322\n", + "After hill transform: 0.022874065614577294\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948609971\n", + "After adstock: 7648.894419198206\n", + "After hill transform: 0.3475806375289265\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,844.20\n", + "Adstocked value: 12,845.42\n", + "Saturated value: 0.0005\n", + "Final response: 248.7683\n", + "Raw spend: 12844.202456618617\n", + "After adstock: 12845.42467884084\n", + "After hill transform: 0.0004605652566227142\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.80\n", + "Adstocked value: 52,111.14\n", + "Saturated value: 0.3406\n", + "Final response: 48679.7919\n", + "Raw spend: 52110.80308610589\n", + "After adstock: 52111.13641943922\n", + "After hill transform: 0.3406382680095307\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,452.86\n", + "Adstocked value: 5,453.20\n", + "Saturated value: 0.0229\n", + "Final response: 1536.5776\n", + "Raw spend: 5452.864652536088\n", + "After adstock: 5453.197985869421\n", + "After hill transform: 0.022874065614416513\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948624872\n", + "After adstock: 7648.8944192131075\n", + "After hill transform: 0.34758063753015256\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 10,023.29\n", + "Adstocked value: 10,024.51\n", + "Saturated value: 0.0002\n", + "Final response: 118.3610\n", + "Raw spend: 10023.288700363557\n", + "After adstock: 10024.51092258578\n", + "After hill transform: 0.000219131491105002\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,111.88\n", + "Adstocked value: 52,112.21\n", + "Saturated value: 0.3406\n", + "Final response: 48680.1810\n", + "Raw spend: 52111.8800018573\n", + "After adstock: 52112.21333519064\n", + "After hill transform: 0.3406409901821975\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 8,272.70\n", + "Adstocked value: 8,273.03\n", + "Saturated value: 0.0655\n", + "Final response: 4402.4559\n", + "Raw spend: 8272.701493867768\n", + "After adstock: 8273.034827201102\n", + "After hill transform: 0.06553659552125887\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948142143\n", + "After adstock: 7648.894418730378\n", + "After hill transform: 0.3475806374904327\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,562.11\n", + "Adstocked value: 12,563.33\n", + "Saturated value: 0.0004\n", + "Final response: 232.7608\n", + "Raw spend: 12562.11108099311\n", + "After adstock: 12563.333303215333\n", + "After hill transform: 0.0004309292177158374\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.91\n", + "Adstocked value: 52,111.24\n", + "Saturated value: 0.3406\n", + "Final response: 48679.8309\n", + "Raw spend: 52110.91077768103\n", + "After adstock: 52111.24411101436\n", + "After hill transform: 0.3406385402288557\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,734.85\n", + "Adstocked value: 5,735.18\n", + "Saturated value: 0.0260\n", + "Final response: 1748.9968\n", + "Raw spend: 5734.848336669256\n", + "After adstock: 5735.181670002589\n", + "After hill transform: 0.026036217539757635\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948563189\n", + "After adstock: 7648.894419151424\n", + "After hill transform: 0.34758063752507706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,562.11\n", + "Adstocked value: 12,563.33\n", + "Saturated value: 0.0004\n", + "Final response: 232.7608\n", + "Raw spend: 12562.111081008012\n", + "After adstock: 12563.333303230234\n", + "After hill transform: 0.00043092921771736837\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.91\n", + "Adstocked value: 52,111.24\n", + "Saturated value: 0.3406\n", + "Final response: 48679.8309\n", + "Raw spend: 52110.91077768103\n", + "After adstock: 52111.24411101436\n", + "After hill transform: 0.3406385402288557\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,734.85\n", + "Adstocked value: 5,735.18\n", + "Saturated value: 0.0260\n", + "Final response: 1748.9968\n", + "Raw spend: 5734.848336669256\n", + "After adstock: 5735.181670002589\n", + "After hill transform: 0.026036217539757635\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948563189\n", + "After adstock: 7648.894419151424\n", + "After hill transform: 0.34758063752507706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,562.11\n", + "Adstocked value: 12,563.33\n", + "Saturated value: 0.0004\n", + "Final response: 232.7608\n", + "Raw spend: 12562.11108099311\n", + "After adstock: 12563.333303215333\n", + "After hill transform: 0.0004309292177158374\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.91\n", + "Adstocked value: 52,111.24\n", + "Saturated value: 0.3406\n", + "Final response: 48679.8309\n", + "Raw spend: 52110.91077769593\n", + "After adstock: 52111.244111029264\n", + "After hill transform: 0.3406385402288934\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,734.85\n", + "Adstocked value: 5,735.18\n", + "Saturated value: 0.0260\n", + "Final response: 1748.9968\n", + "Raw spend: 5734.848336669256\n", + "After adstock: 5735.181670002589\n", + "After hill transform: 0.026036217539757635\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948563189\n", + "After adstock: 7648.894419151424\n", + "After hill transform: 0.34758063752507706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,562.11\n", + "Adstocked value: 12,563.33\n", + "Saturated value: 0.0004\n", + "Final response: 232.7608\n", + "Raw spend: 12562.11108099311\n", + "After adstock: 12563.333303215333\n", + "After hill transform: 0.0004309292177158374\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.91\n", + "Adstocked value: 52,111.24\n", + "Saturated value: 0.3406\n", + "Final response: 48679.8309\n", + "Raw spend: 52110.91077768103\n", + "After adstock: 52111.24411101436\n", + "After hill transform: 0.3406385402288557\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,734.85\n", + "Adstocked value: 5,735.18\n", + "Saturated value: 0.0260\n", + "Final response: 1748.9968\n", + "Raw spend: 5734.848336684157\n", + "After adstock: 5735.18167001749\n", + "After hill transform: 0.026036217539931076\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948563189\n", + "After adstock: 7648.894419151424\n", + "After hill transform: 0.34758063752507706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,562.11\n", + "Adstocked value: 12,563.33\n", + "Saturated value: 0.0004\n", + "Final response: 232.7608\n", + "Raw spend: 12562.11108099311\n", + "After adstock: 12563.333303215333\n", + "After hill transform: 0.0004309292177158374\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.91\n", + "Adstocked value: 52,111.24\n", + "Saturated value: 0.3406\n", + "Final response: 48679.8309\n", + "Raw spend: 52110.91077768103\n", + "After adstock: 52111.24411101436\n", + "After hill transform: 0.3406385402288557\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,734.85\n", + "Adstocked value: 5,735.18\n", + "Saturated value: 0.0260\n", + "Final response: 1748.9968\n", + "Raw spend: 5734.848336669256\n", + "After adstock: 5735.181670002589\n", + "After hill transform: 0.026036217539757635\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794857809\n", + "After adstock: 7648.894419166325\n", + "After hill transform: 0.3475806375263032\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 8,653.88\n", + "Adstocked value: 8,655.10\n", + "Saturated value: 0.0001\n", + "Final response: 76.2229\n", + "Raw spend: 8653.881262389466\n", + "After adstock: 8655.103484611689\n", + "After hill transform: 0.00014111781715034076\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,112.40\n", + "Adstocked value: 52,112.74\n", + "Saturated value: 0.3406\n", + "Final response: 48680.3698\n", + "Raw spend: 52112.40275288337\n", + "After adstock: 52112.736086216704\n", + "After hill transform: 0.3406423115490681\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,641.59\n", + "Adstocked value: 9,641.92\n", + "Saturated value: 0.0950\n", + "Final response: 6380.4538\n", + "Raw spend: 9641.5861810434\n", + "After adstock: 9641.919514376734\n", + "After hill transform: 0.0949818086659348\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794791454\n", + "After adstock: 7648.894418502775\n", + "After hill transform: 0.34758063747170515\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,171.29\n", + "Adstocked value: 12,172.51\n", + "Saturated value: 0.0004\n", + "Final response: 211.7381\n", + "Raw spend: 12171.288099132746\n", + "After adstock: 12172.510321354968\n", + "After hill transform: 0.00039200817455785087\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,111.06\n", + "Adstocked value: 52,111.39\n", + "Saturated value: 0.3406\n", + "Final response: 48679.8847\n", + "Raw spend: 52111.059975201264\n", + "After adstock: 52111.3933085346\n", + "After hill transform: 0.3406389173648276\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 6,125.52\n", + "Adstocked value: 6,125.86\n", + "Saturated value: 0.0308\n", + "Final response: 2070.1170\n", + "Raw spend: 6125.522121106671\n", + "After adstock: 6125.855454440004\n", + "After hill transform: 0.030816530856217373\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179484983235\n", + "After adstock: 7648.894419086559\n", + "After hill transform: 0.3475806375197399\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,523.03\n", + "Adstocked value: 12,524.25\n", + "Saturated value: 0.0004\n", + "Final response: 230.5987\n", + "Raw spend: 12523.028782807074\n", + "After adstock: 12524.251005029297\n", + "After hill transform: 0.0004269262952910977\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.93\n", + "Adstocked value: 52,111.26\n", + "Saturated value: 0.3406\n", + "Final response: 48679.8362\n", + "Raw spend: 52110.92569743305\n", + "After adstock: 52111.259030766385\n", + "After hill transform: 0.34063857794249236\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,773.92\n", + "Adstocked value: 5,774.25\n", + "Saturated value: 0.0265\n", + "Final response: 1779.7001\n", + "Raw spend: 5773.9157151129975\n", + "After adstock: 5774.249048446331\n", + "After hill transform: 0.02649327782146938\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948556702\n", + "After adstock: 7648.894419144937\n", + "After hill transform: 0.3475806375245434\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,523.03\n", + "Adstocked value: 12,524.25\n", + "Saturated value: 0.0004\n", + "Final response: 230.5987\n", + "Raw spend: 12523.028782821975\n", + "After adstock: 12524.251005044198\n", + "After hill transform: 0.00042692629529261924\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.93\n", + "Adstocked value: 52,111.26\n", + "Saturated value: 0.3406\n", + "Final response: 48679.8362\n", + "Raw spend: 52110.92569743305\n", + "After adstock: 52111.259030766385\n", + "After hill transform: 0.34063857794249236\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,773.92\n", + "Adstocked value: 5,774.25\n", + "Saturated value: 0.0265\n", + "Final response: 1779.7001\n", + "Raw spend: 5773.9157151129975\n", + "After adstock: 5774.249048446331\n", + "After hill transform: 0.02649327782146938\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948556702\n", + "After adstock: 7648.894419144937\n", + "After hill transform: 0.3475806375245434\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,523.03\n", + "Adstocked value: 12,524.25\n", + "Saturated value: 0.0004\n", + "Final response: 230.5987\n", + "Raw spend: 12523.028782807074\n", + "After adstock: 12524.251005029297\n", + "After hill transform: 0.0004269262952910977\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.93\n", + "Adstocked value: 52,111.26\n", + "Saturated value: 0.3406\n", + "Final response: 48679.8362\n", + "Raw spend: 52110.92569744795\n", + "After adstock: 52111.259030781286\n", + "After hill transform: 0.34063857794253005\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,773.92\n", + "Adstocked value: 5,774.25\n", + "Saturated value: 0.0265\n", + "Final response: 1779.7001\n", + "Raw spend: 5773.9157151129975\n", + "After adstock: 5774.249048446331\n", + "After hill transform: 0.02649327782146938\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948556702\n", + "After adstock: 7648.894419144937\n", + "After hill transform: 0.3475806375245434\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,523.03\n", + "Adstocked value: 12,524.25\n", + "Saturated value: 0.0004\n", + "Final response: 230.5987\n", + "Raw spend: 12523.028782807074\n", + "After adstock: 12524.251005029297\n", + "After hill transform: 0.0004269262952910977\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.93\n", + "Adstocked value: 52,111.26\n", + "Saturated value: 0.3406\n", + "Final response: 48679.8362\n", + "Raw spend: 52110.92569743305\n", + "After adstock: 52111.259030766385\n", + "After hill transform: 0.34063857794249236\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,773.92\n", + "Adstocked value: 5,774.25\n", + "Saturated value: 0.0265\n", + "Final response: 1779.7001\n", + "Raw spend: 5773.915715127899\n", + "After adstock: 5774.249048461232\n", + "After hill transform: 0.0264932778216446\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948556702\n", + "After adstock: 7648.894419144937\n", + "After hill transform: 0.3475806375245434\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,523.03\n", + "Adstocked value: 12,524.25\n", + "Saturated value: 0.0004\n", + "Final response: 230.5987\n", + "Raw spend: 12523.028782807074\n", + "After adstock: 12524.251005029297\n", + "After hill transform: 0.0004269262952910977\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.93\n", + "Adstocked value: 52,111.26\n", + "Saturated value: 0.3406\n", + "Final response: 48679.8362\n", + "Raw spend: 52110.92569743305\n", + "After adstock: 52111.259030766385\n", + "After hill transform: 0.34063857794249236\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,773.92\n", + "Adstocked value: 5,774.25\n", + "Saturated value: 0.0265\n", + "Final response: 1779.7001\n", + "Raw spend: 5773.9157151129975\n", + "After adstock: 5774.249048446331\n", + "After hill transform: 0.02649327782146938\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948571603\n", + "After adstock: 7648.894419159838\n", + "After hill transform: 0.34758063752576945\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 8,653.88\n", + "Adstocked value: 8,655.10\n", + "Saturated value: 0.0001\n", + "Final response: 76.2229\n", + "Raw spend: 8653.881262953457\n", + "After adstock: 8655.10348517568\n", + "After hill transform: 0.00014111781717789258\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,112.40\n", + "Adstocked value: 52,112.74\n", + "Saturated value: 0.3406\n", + "Final response: 48680.3698\n", + "Raw spend: 52112.402754128154\n", + "After adstock: 52112.73608746149\n", + "After hill transform: 0.3406423115522145\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,641.59\n", + "Adstocked value: 9,641.92\n", + "Saturated value: 0.0950\n", + "Final response: 6380.4538\n", + "Raw spend: 9641.586179234631\n", + "After adstock: 9641.919512567965\n", + "After hill transform: 0.0949818086234831\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717947914542\n", + "After adstock: 7648.894418502777\n", + "After hill transform: 0.34758063747170526\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,136.11\n", + "Adstocked value: 12,137.34\n", + "Saturated value: 0.0004\n", + "Final response: 209.9106\n", + "Raw spend: 12136.114030821713\n", + "After adstock: 12137.336253043935\n", + "After hill transform: 0.0003886248299750238\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,111.07\n", + "Adstocked value: 52,111.41\n", + "Saturated value: 0.3406\n", + "Final response: 48679.8896\n", + "Raw spend: 52111.07340310256\n", + "After adstock: 52111.40673643589\n", + "After hill transform: 0.3406389513073366\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 6,160.68\n", + "Adstocked value: 6,161.02\n", + "Saturated value: 0.0313\n", + "Final response: 2100.5607\n", + "Raw spend: 6160.682761525161\n", + "After adstock: 6161.016094858494\n", + "After hill transform: 0.03126972787671261\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948492486\n", + "After adstock: 7648.8944190807215\n", + "After hill transform: 0.3475806375192596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,484.34\n", + "Adstocked value: 12,485.56\n", + "Saturated value: 0.0004\n", + "Final response: 228.4714\n", + "Raw spend: 12484.337307608537\n", + "After adstock: 12485.55952983076\n", + "After hill transform: 0.0004229878620149492\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.94\n", + "Adstocked value: 52,111.27\n", + "Saturated value: 0.3406\n", + "Final response: 48679.8416\n", + "Raw spend: 52110.940468\n", + "After adstock: 52111.27380133334\n", + "After hill transform: 0.34063861527901557\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,812.59\n", + "Adstocked value: 5,812.93\n", + "Saturated value: 0.0270\n", + "Final response: 1810.4034\n", + "Raw spend: 5812.592419754214\n", + "After adstock: 5812.925753087547\n", + "After hill transform: 0.02695033862880468\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794855028\n", + "After adstock: 7648.894419138515\n", + "After hill transform: 0.34758063752401497\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,519.16\n", + "Adstocked value: 12,520.38\n", + "Saturated value: 0.0004\n", + "Final response: 230.3853\n", + "Raw spend: 12519.15963528722\n", + "After adstock: 12520.381857509443\n", + "After hill transform: 0.00042653135803773126\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.93\n", + "Adstocked value: 52,111.26\n", + "Saturated value: 0.3406\n", + "Final response: 48679.8368\n", + "Raw spend: 52110.92717448974\n", + "After adstock: 52111.26050782308\n", + "After hill transform: 0.3406385816761451\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,777.78\n", + "Adstocked value: 5,778.12\n", + "Saturated value: 0.0265\n", + "Final response: 1782.7567\n", + "Raw spend: 5777.78338557712\n", + "After adstock: 5778.116718910453\n", + "After hill transform: 0.02653877910651314\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794855606\n", + "After adstock: 7648.894419144295\n", + "After hill transform: 0.34758063752449053\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,519.16\n", + "Adstocked value: 12,520.38\n", + "Saturated value: 0.0004\n", + "Final response: 230.3853\n", + "Raw spend: 12519.159635302121\n", + "After adstock: 12520.381857524344\n", + "After hill transform: 0.0004265313580392518\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.93\n", + "Adstocked value: 52,111.26\n", + "Saturated value: 0.3406\n", + "Final response: 48679.8368\n", + "Raw spend: 52110.92717448974\n", + "After adstock: 52111.26050782308\n", + "After hill transform: 0.3406385816761451\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,777.78\n", + "Adstocked value: 5,778.12\n", + "Saturated value: 0.0265\n", + "Final response: 1782.7567\n", + "Raw spend: 5777.78338557712\n", + "After adstock: 5778.116718910453\n", + "After hill transform: 0.02653877910651314\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794855606\n", + "After adstock: 7648.894419144295\n", + "After hill transform: 0.34758063752449053\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,519.16\n", + "Adstocked value: 12,520.38\n", + "Saturated value: 0.0004\n", + "Final response: 230.3853\n", + "Raw spend: 12519.15963528722\n", + "After adstock: 12520.381857509443\n", + "After hill transform: 0.00042653135803773126\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.93\n", + "Adstocked value: 52,111.26\n", + "Saturated value: 0.3406\n", + "Final response: 48679.8368\n", + "Raw spend: 52110.92717450464\n", + "After adstock: 52111.26050783798\n", + "After hill transform: 0.3406385816761827\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,777.78\n", + "Adstocked value: 5,778.12\n", + "Saturated value: 0.0265\n", + "Final response: 1782.7567\n", + "Raw spend: 5777.78338557712\n", + "After adstock: 5778.116718910453\n", + "After hill transform: 0.02653877910651314\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794855606\n", + "After adstock: 7648.894419144295\n", + "After hill transform: 0.34758063752449053\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,519.16\n", + "Adstocked value: 12,520.38\n", + "Saturated value: 0.0004\n", + "Final response: 230.3853\n", + "Raw spend: 12519.15963528722\n", + "After adstock: 12520.381857509443\n", + "After hill transform: 0.00042653135803773126\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.93\n", + "Adstocked value: 52,111.26\n", + "Saturated value: 0.3406\n", + "Final response: 48679.8368\n", + "Raw spend: 52110.92717448974\n", + "After adstock: 52111.26050782308\n", + "After hill transform: 0.3406385816761451\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,777.78\n", + "Adstocked value: 5,778.12\n", + "Saturated value: 0.0265\n", + "Final response: 1782.7567\n", + "Raw spend: 5777.783385592021\n", + "After adstock: 5778.116718925354\n", + "After hill transform: 0.02653877910668853\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794855606\n", + "After adstock: 7648.894419144295\n", + "After hill transform: 0.34758063752449053\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,519.16\n", + "Adstocked value: 12,520.38\n", + "Saturated value: 0.0004\n", + "Final response: 230.3853\n", + "Raw spend: 12519.15963528722\n", + "After adstock: 12520.381857509443\n", + "After hill transform: 0.00042653135803773126\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.93\n", + "Adstocked value: 52,111.26\n", + "Saturated value: 0.3406\n", + "Final response: 48679.8368\n", + "Raw spend: 52110.92717448974\n", + "After adstock: 52111.26050782308\n", + "After hill transform: 0.3406385816761451\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,777.78\n", + "Adstocked value: 5,778.12\n", + "Saturated value: 0.0265\n", + "Final response: 1782.7567\n", + "Raw spend: 5777.78338557712\n", + "After adstock: 5778.116718910453\n", + "After hill transform: 0.02653877910651314\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948570961\n", + "After adstock: 7648.894419159196\n", + "After hill transform: 0.3475806375257166\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,518.34\n", + "Adstocked value: 12,519.56\n", + "Saturated value: 0.0004\n", + "Final response: 230.3400\n", + "Raw spend: 12518.337613882839\n", + "After adstock: 12519.559836105062\n", + "After hill transform: 0.00042644748281109497\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.41\n", + "Adstocked value: 52,110.74\n", + "Saturated value: 0.3406\n", + "Final response: 48679.6502\n", + "Raw spend: 52110.41081714806\n", + "After adstock: 52110.7441504814\n", + "After hill transform: 0.3406372764407171\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,777.70\n", + "Adstocked value: 5,778.03\n", + "Saturated value: 0.0265\n", + "Final response: 1782.6882\n", + "Raw spend: 5777.696715735425\n", + "After adstock: 5778.030049068758\n", + "After hill transform: 0.02653775897922518\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,650.14\n", + "Adstocked value: 7,650.32\n", + "Saturated value: 0.3477\n", + "Final response: 9729.4183\n", + "Raw spend: 7650.142997464434\n", + "After adstock: 7650.319468052669\n", + "After hill transform: 0.34769789134381274\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,519.08\n", + "Adstocked value: 12,520.30\n", + "Saturated value: 0.0004\n", + "Final response: 230.3808\n", + "Raw spend: 12519.077433146782\n", + "After adstock: 12520.299655369005\n", + "After hill transform: 0.00042652297002090744\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.88\n", + "Adstocked value: 52,111.21\n", + "Saturated value: 0.3406\n", + "Final response: 48679.8181\n", + "Raw spend: 52110.87553875557\n", + "After adstock: 52111.20887208891\n", + "After hill transform: 0.3406384511530755\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,777.77\n", + "Adstocked value: 5,778.11\n", + "Saturated value: 0.0265\n", + "Final response: 1782.7498\n", + "Raw spend: 5777.77471859295\n", + "After adstock: 5778.108051926283\n", + "After hill transform: 0.026538677092756414\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.86\n", + "Adstocked value: 7,649.04\n", + "Saturated value: 0.3476\n", + "Final response: 9726.4654\n", + "Raw spend: 7648.860453446898\n", + "After adstock: 7649.036924035133\n", + "After hill transform: 0.34759236305799823\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,519.15\n", + "Adstocked value: 12,520.37\n", + "Saturated value: 0.0004\n", + "Final response: 230.3849\n", + "Raw spend: 12519.151415073176\n", + "After adstock: 12520.373637295399\n", + "After hill transform: 0.00042653051923110716\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.92\n", + "Adstocked value: 52,111.26\n", + "Saturated value: 0.3406\n", + "Final response: 48679.8349\n", + "Raw spend: 52110.92201091632\n", + "After adstock: 52111.25534424966\n", + "After hill transform: 0.34063856862384284\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,777.78\n", + "Adstocked value: 5,778.12\n", + "Saturated value: 0.0265\n", + "Final response: 1782.7560\n", + "Raw spend: 5777.782518878703\n", + "After adstock: 5778.115852212036\n", + "After hill transform: 0.02653876890512719\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.73\n", + "Adstocked value: 7,648.91\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1701\n", + "Raw spend: 7648.732199045144\n", + "After adstock: 7648.908669633379\n", + "After hill transform: 0.347581810079355\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,519.16\n", + "Adstocked value: 12,520.38\n", + "Saturated value: 0.0004\n", + "Final response: 230.3853\n", + "Raw spend: 12519.158813265816\n", + "After adstock: 12520.381035488039\n", + "After hill transform: 0.0004265312741570195\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.93\n", + "Adstocked value: 52,111.26\n", + "Saturated value: 0.3406\n", + "Final response: 48679.8366\n", + "Raw spend: 52110.9266581324\n", + "After adstock: 52111.25999146573\n", + "After hill transform: 0.34063858037091493\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,777.78\n", + "Adstocked value: 5,778.12\n", + "Saturated value: 0.0265\n", + "Final response: 1782.7566\n", + "Raw spend: 5777.783298907278\n", + "After adstock: 5778.116632240611\n", + "After hill transform: 0.026538778086374438\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1405\n", + "Raw spend: 7648.7193736049685\n", + "After adstock: 7648.895844193204\n", + "After hill transform: 0.3475807547799921\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,519.16\n", + "Adstocked value: 12,520.38\n", + "Saturated value: 0.0004\n", + "Final response: 230.3853\n", + "Raw spend: 12519.15955308508\n", + "After adstock: 12520.381775307302\n", + "After hill transform: 0.0004265313496496595\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.93\n", + "Adstocked value: 52,111.26\n", + "Saturated value: 0.3406\n", + "Final response: 48679.8368\n", + "Raw spend: 52110.92712285401\n", + "After adstock: 52111.260456187345\n", + "After hill transform: 0.34063858154562204\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,777.78\n", + "Adstocked value: 5,778.12\n", + "Saturated value: 0.0265\n", + "Final response: 1782.7567\n", + "Raw spend: 5777.783376910135\n", + "After adstock: 5778.116710243468\n", + "After hill transform: 0.026538779004499267\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1376\n", + "Raw spend: 7648.71809106095\n", + "After adstock: 7648.894561649186\n", + "After hill transform: 0.34758064925004084\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,519.16\n", + "Adstocked value: 12,520.38\n", + "Saturated value: 0.0004\n", + "Final response: 230.3853\n", + "Raw spend: 12519.159627067007\n", + "After adstock: 12520.38184928923\n", + "After hill transform: 0.00042653135719892415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.93\n", + "Adstocked value: 52,111.26\n", + "Saturated value: 0.3406\n", + "Final response: 48679.8368\n", + "Raw spend: 52110.92716932617\n", + "After adstock: 52111.260502659505\n", + "After hill transform: 0.3406385816630928\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,777.78\n", + "Adstocked value: 5,778.12\n", + "Saturated value: 0.0265\n", + "Final response: 1782.7567\n", + "Raw spend: 5777.783384710421\n", + "After adstock: 5778.116718043754\n", + "After hill transform: 0.02653877909631175\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717962806549\n", + "After adstock: 7648.894433394784\n", + "After hill transform: 0.34758063869704553\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,519.16\n", + "Adstocked value: 12,520.38\n", + "Saturated value: 0.0004\n", + "Final response: 230.3853\n", + "Raw spend: 12519.159634465199\n", + "After adstock: 12520.381856687422\n", + "After hill transform: 0.00042653135795385055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.93\n", + "Adstocked value: 52,111.26\n", + "Saturated value: 0.3406\n", + "Final response: 48679.8368\n", + "Raw spend: 52110.92717397338\n", + "After adstock: 52111.26050730672\n", + "After hill transform: 0.34063858167483985\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,777.78\n", + "Adstocked value: 5,778.12\n", + "Saturated value: 0.0265\n", + "Final response: 1782.7567\n", + "Raw spend: 5777.78338549045\n", + "After adstock: 5778.116718823783\n", + "After hill transform: 0.026538779105493005\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949981109\n", + "After adstock: 7648.894420569344\n", + "After hill transform: 0.34758063764174607\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,519.16\n", + "Adstocked value: 12,520.38\n", + "Saturated value: 0.0004\n", + "Final response: 230.3853\n", + "Raw spend: 12519.159635205018\n", + "After adstock: 12520.38185742724\n", + "After hill transform: 0.0004265313580293432\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.93\n", + "Adstocked value: 52,111.26\n", + "Saturated value: 0.3406\n", + "Final response: 48679.8368\n", + "Raw spend: 52110.927174438104\n", + "After adstock: 52111.26050777144\n", + "After hill transform: 0.3406385816760145\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,777.78\n", + "Adstocked value: 5,778.12\n", + "Saturated value: 0.0265\n", + "Final response: 1782.7567\n", + "Raw spend: 5777.783385568453\n", + "After adstock: 5778.116718901786\n", + "After hill transform: 0.026538779106411125\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948698565\n", + "After adstock: 7648.8944192868\n", + "After hill transform: 0.3475806375362161\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,519.16\n", + "Adstocked value: 12,520.38\n", + "Saturated value: 0.0004\n", + "Final response: 230.3853\n", + "Raw spend: 12519.15963521992\n", + "After adstock: 12520.381857442142\n", + "After hill transform: 0.00042653135803086376\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.93\n", + "Adstocked value: 52,111.26\n", + "Saturated value: 0.3406\n", + "Final response: 48679.8368\n", + "Raw spend: 52110.927174438104\n", + "After adstock: 52111.26050777144\n", + "After hill transform: 0.3406385816760145\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,777.78\n", + "Adstocked value: 5,778.12\n", + "Saturated value: 0.0265\n", + "Final response: 1782.7567\n", + "Raw spend: 5777.783385568453\n", + "After adstock: 5778.116718901786\n", + "After hill transform: 0.026538779106411125\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948698565\n", + "After adstock: 7648.8944192868\n", + "After hill transform: 0.3475806375362161\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,519.16\n", + "Adstocked value: 12,520.38\n", + "Saturated value: 0.0004\n", + "Final response: 230.3853\n", + "Raw spend: 12519.159635205018\n", + "After adstock: 12520.38185742724\n", + "After hill transform: 0.0004265313580293432\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.93\n", + "Adstocked value: 52,111.26\n", + "Saturated value: 0.3406\n", + "Final response: 48679.8368\n", + "Raw spend: 52110.927174453005\n", + "After adstock: 52111.26050778634\n", + "After hill transform: 0.3406385816760522\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,777.78\n", + "Adstocked value: 5,778.12\n", + "Saturated value: 0.0265\n", + "Final response: 1782.7567\n", + "Raw spend: 5777.783385568453\n", + "After adstock: 5778.116718901786\n", + "After hill transform: 0.026538779106411125\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948698565\n", + "After adstock: 7648.8944192868\n", + "After hill transform: 0.3475806375362161\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,519.16\n", + "Adstocked value: 12,520.38\n", + "Saturated value: 0.0004\n", + "Final response: 230.3853\n", + "Raw spend: 12519.159635205018\n", + "After adstock: 12520.38185742724\n", + "After hill transform: 0.0004265313580293432\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.93\n", + "Adstocked value: 52,111.26\n", + "Saturated value: 0.3406\n", + "Final response: 48679.8368\n", + "Raw spend: 52110.927174438104\n", + "After adstock: 52111.26050777144\n", + "After hill transform: 0.3406385816760145\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,777.78\n", + "Adstocked value: 5,778.12\n", + "Saturated value: 0.0265\n", + "Final response: 1782.7567\n", + "Raw spend: 5777.783385583354\n", + "After adstock: 5778.116718916687\n", + "After hill transform: 0.02653877910658652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948698565\n", + "After adstock: 7648.8944192868\n", + "After hill transform: 0.3475806375362161\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,519.16\n", + "Adstocked value: 12,520.38\n", + "Saturated value: 0.0004\n", + "Final response: 230.3853\n", + "Raw spend: 12519.159635205018\n", + "After adstock: 12520.38185742724\n", + "After hill transform: 0.0004265313580293432\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.93\n", + "Adstocked value: 52,111.26\n", + "Saturated value: 0.3406\n", + "Final response: 48679.8368\n", + "Raw spend: 52110.927174438104\n", + "After adstock: 52111.26050777144\n", + "After hill transform: 0.3406385816760145\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,777.78\n", + "Adstocked value: 5,778.12\n", + "Saturated value: 0.0265\n", + "Final response: 1782.7567\n", + "Raw spend: 5777.783385568453\n", + "After adstock: 5778.116718901786\n", + "After hill transform: 0.026538779106411125\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948713466\n", + "After adstock: 7648.894419301701\n", + "After hill transform: 0.3475806375374422\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,239.30\n", + "Adstocked value: 12,240.53\n", + "Saturated value: 0.0004\n", + "Final response: 215.3019\n", + "Raw spend: 12239.304623726684\n", + "After adstock: 12240.526845948907\n", + "After hill transform: 0.0003986061015730868\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 51,971.00\n", + "Adstocked value: 51,971.33\n", + "Saturated value: 0.3403\n", + "Final response: 48629.2344\n", + "Raw spend: 51970.999363494084\n", + "After adstock: 51971.33269682742\n", + "After hill transform: 0.34028449033612285\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,746.60\n", + "Adstocked value: 5,746.94\n", + "Saturated value: 0.0262\n", + "Final response: 1758.2034\n", + "Raw spend: 5746.604614049473\n", + "After adstock: 5746.937947382806\n", + "After hill transform: 0.026173269911964205\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,099.68\n", + "Adstocked value: 8,099.86\n", + "Saturated value: 0.3844\n", + "Final response: 10757.8215\n", + "Raw spend: 8099.679542960522\n", + "After adstock: 8099.856013548757\n", + "After hill transform: 0.3844496882448417\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,491.17\n", + "Adstocked value: 12,492.40\n", + "Saturated value: 0.0004\n", + "Final response: 228.8463\n", + "Raw spend: 12491.174134057184\n", + "After adstock: 12492.396356279407\n", + "After hill transform: 0.0004236820205914738\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,096.93\n", + "Adstocked value: 52,097.27\n", + "Saturated value: 0.3406\n", + "Final response: 48674.7815\n", + "Raw spend: 52096.934393343705\n", + "After adstock: 52097.26772667704\n", + "After hill transform: 0.34060320734783606\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,774.67\n", + "Adstocked value: 5,775.00\n", + "Saturated value: 0.0265\n", + "Final response: 1780.2924\n", + "Raw spend: 5774.665508416555\n", + "After adstock: 5774.998841749888\n", + "After hill transform: 0.026502095225304292\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,693.81\n", + "Adstocked value: 7,693.99\n", + "Saturated value: 0.3513\n", + "Final response: 9829.9193\n", + "Raw spend: 7693.81410812476\n", + "After adstock: 7693.990578712996\n", + "After hill transform: 0.351289472886453\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,516.36\n", + "Adstocked value: 12,517.58\n", + "Saturated value: 0.0004\n", + "Final response: 230.2311\n", + "Raw spend: 12516.361085090235\n", + "After adstock: 12517.583307312458\n", + "After hill transform: 0.0004262458519833959\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.53\n", + "Adstocked value: 52,109.86\n", + "Saturated value: 0.3406\n", + "Final response: 48679.3313\n", + "Raw spend: 52109.52789632866\n", + "After adstock: 52109.861229662\n", + "After hill transform: 0.3406350445907541\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,777.47\n", + "Adstocked value: 5,777.80\n", + "Saturated value: 0.0265\n", + "Final response: 1782.5102\n", + "Raw spend: 5777.471597853263\n", + "After adstock: 5777.804931186596\n", + "After hill transform: 0.026535109388080347\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,653.23\n", + "Adstocked value: 7,653.40\n", + "Saturated value: 0.3480\n", + "Final response: 9736.5199\n", + "Raw spend: 7653.2275646411845\n", + "After adstock: 7653.40403522942\n", + "After hill transform: 0.347951679668894\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,518.88\n", + "Adstocked value: 12,520.10\n", + "Saturated value: 0.0004\n", + "Final response: 230.3699\n", + "Raw spend: 12518.87978019354\n", + "After adstock: 12520.102002415762\n", + "After hill transform: 0.00042650280169754325\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.79\n", + "Adstocked value: 52,111.12\n", + "Saturated value: 0.3406\n", + "Final response: 48679.7862\n", + "Raw spend: 52110.78724662716\n", + "After adstock: 52111.120579960494\n", + "After hill transform: 0.34063822797096355\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,777.75\n", + "Adstocked value: 5,778.09\n", + "Saturated value: 0.0265\n", + "Final response: 1782.7320\n", + "Raw spend: 5777.752206796934\n", + "After adstock: 5778.085540130267\n", + "After hill transform: 0.026538412121275248\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,649.17\n", + "Adstocked value: 7,649.35\n", + "Saturated value: 0.3476\n", + "Final response: 9727.1756\n", + "Raw spend: 7649.168910292827\n", + "After adstock: 7649.345380881062\n", + "After hill transform: 0.34761774327222655\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,519.13\n", + "Adstocked value: 12,520.35\n", + "Saturated value: 0.0004\n", + "Final response: 230.3838\n", + "Raw spend: 12519.13164970387\n", + "After adstock: 12520.353871926092\n", + "After hill transform: 0.00042652850233888687\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.91\n", + "Adstocked value: 52,111.25\n", + "Saturated value: 0.3406\n", + "Final response: 48679.8317\n", + "Raw spend: 52110.91318165701\n", + "After adstock: 52111.246514990344\n", + "After hill transform: 0.3406385463055442\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,777.78\n", + "Adstocked value: 5,778.11\n", + "Saturated value: 0.0265\n", + "Final response: 1782.7542\n", + "Raw spend: 5777.780267691302\n", + "After adstock: 5778.113601024635\n", + "After hill transform: 0.026538742407764517\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.76\n", + "Adstocked value: 7,648.94\n", + "Saturated value: 0.3476\n", + "Final response: 9726.2411\n", + "Raw spend: 7648.763044857991\n", + "After adstock: 7648.939515446226\n", + "After hill transform: 0.3475843481249811\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,519.16\n", + "Adstocked value: 12,520.38\n", + "Saturated value: 0.0004\n", + "Final response: 230.3852\n", + "Raw spend: 12519.156836654904\n", + "After adstock: 12520.379058877126\n", + "After hill transform: 0.0004265310724597248\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.93\n", + "Adstocked value: 52,111.26\n", + "Saturated value: 0.3406\n", + "Final response: 48679.8363\n", + "Raw spend: 52110.925775159994\n", + "After adstock: 52111.25910849333\n", + "After hill transform: 0.3406385781389679\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,777.78\n", + "Adstocked value: 5,778.12\n", + "Saturated value: 0.0265\n", + "Final response: 1782.7564\n", + "Raw spend: 5777.783073780738\n", + "After adstock: 5778.116407114071\n", + "After hill transform: 0.026538775436545137\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1476\n", + "Raw spend: 7648.722458314508\n", + "After adstock: 7648.898928902743\n", + "After hill transform: 0.34758100859524416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,519.16\n", + "Adstocked value: 12,520.38\n", + "Saturated value: 0.0004\n", + "Final response: 230.3853\n", + "Raw spend: 12519.159355350006\n", + "After adstock: 12520.381577572229\n", + "After hill transform: 0.00042653132947237556\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.93\n", + "Adstocked value: 52,111.26\n", + "Saturated value: 0.3406\n", + "Final response: 48679.8367\n", + "Raw spend: 52110.92703451029\n", + "After adstock: 52111.26036784363\n", + "After hill transform: 0.34063858132230995\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,777.78\n", + "Adstocked value: 5,778.12\n", + "Saturated value: 0.0265\n", + "Final response: 1782.7567\n", + "Raw spend: 5777.783354389681\n", + "After adstock: 5778.116687723014\n", + "After hill transform: 0.026538778739424514\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1383\n", + "Raw spend: 7648.71839966016\n", + "After adstock: 7648.894870248395\n", + "After hill transform: 0.34758067464212045\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,519.16\n", + "Adstocked value: 12,520.38\n", + "Saturated value: 0.0004\n", + "Final response: 230.3853\n", + "Raw spend: 12519.159607219517\n", + "After adstock: 12520.38182944174\n", + "After hill transform: 0.00042653135517364637\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.93\n", + "Adstocked value: 52,111.26\n", + "Saturated value: 0.3406\n", + "Final response: 48679.8368\n", + "Raw spend: 52110.927160445324\n", + "After adstock: 52111.26049377866\n", + "After hill transform: 0.3406385816406441\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,777.78\n", + "Adstocked value: 5,778.12\n", + "Saturated value: 0.0265\n", + "Final response: 1782.7567\n", + "Raw spend: 5777.783382450576\n", + "After adstock: 5778.116715783909\n", + "After hill transform: 0.026538779069712467\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1374\n", + "Raw spend: 7648.717993794725\n", + "After adstock: 7648.89446438296\n", + "After hill transform: 0.3475806412468066\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,519.16\n", + "Adstocked value: 12,520.38\n", + "Saturated value: 0.0004\n", + "Final response: 230.3853\n", + "Raw spend: 12519.159632406469\n", + "After adstock: 12520.381854628691\n", + "After hill transform: 0.00042653135774377353\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.93\n", + "Adstocked value: 52,111.26\n", + "Saturated value: 0.3406\n", + "Final response: 48679.8368\n", + "Raw spend: 52110.92717303883\n", + "After adstock: 52111.260506372164\n", + "After hill transform: 0.3406385816724775\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,777.78\n", + "Adstocked value: 5,778.12\n", + "Saturated value: 0.0265\n", + "Final response: 1782.7567\n", + "Raw spend: 5777.7833852566655\n", + "After adstock: 5778.1167185899985\n", + "After hill transform: 0.026538779102741265\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717953208181\n", + "After adstock: 7648.894423796416\n", + "After hill transform: 0.34758063790727517\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,519.16\n", + "Adstocked value: 12,520.38\n", + "Saturated value: 0.0004\n", + "Final response: 230.3853\n", + "Raw spend: 12519.159634925163\n", + "After adstock: 12520.381857147386\n", + "After hill transform: 0.0004265313580007862\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.93\n", + "Adstocked value: 52,111.26\n", + "Saturated value: 0.3406\n", + "Final response: 48679.8368\n", + "Raw spend: 52110.92717429817\n", + "After adstock: 52111.26050763151\n", + "After hill transform: 0.3406385816756608\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,777.78\n", + "Adstocked value: 5,778.12\n", + "Saturated value: 0.0265\n", + "Final response: 1782.7567\n", + "Raw spend: 5777.783385537275\n", + "After adstock: 5778.116718870608\n", + "After hill transform: 0.026538779106044144\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949149527\n", + "After adstock: 7648.894419737762\n", + "After hill transform: 0.347580637573322\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,519.16\n", + "Adstocked value: 12,520.38\n", + "Saturated value: 0.0004\n", + "Final response: 230.3853\n", + "Raw spend: 12519.159635177033\n", + "After adstock: 12520.381857399256\n", + "After hill transform: 0.00042653135802648754\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.93\n", + "Adstocked value: 52,111.26\n", + "Saturated value: 0.3406\n", + "Final response: 48679.8368\n", + "Raw spend: 52110.92717442411\n", + "After adstock: 52111.26050775745\n", + "After hill transform: 0.3406385816759792\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,777.78\n", + "Adstocked value: 5,778.12\n", + "Saturated value: 0.0265\n", + "Final response: 1782.7567\n", + "Raw spend: 5777.783385565335\n", + "After adstock: 5778.116718898668\n", + "After hill transform: 0.02653877910637443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179487436615\n", + "After adstock: 7648.894419331897\n", + "After hill transform: 0.3475806375399267\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,519.16\n", + "Adstocked value: 12,520.38\n", + "Saturated value: 0.0004\n", + "Final response: 230.3853\n", + "Raw spend: 12519.159635191934\n", + "After adstock: 12520.381857414157\n", + "After hill transform: 0.000426531358028008\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.93\n", + "Adstocked value: 52,111.26\n", + "Saturated value: 0.3406\n", + "Final response: 48679.8368\n", + "Raw spend: 52110.92717442411\n", + "After adstock: 52111.26050775745\n", + "After hill transform: 0.3406385816759792\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,777.78\n", + "Adstocked value: 5,778.12\n", + "Saturated value: 0.0265\n", + "Final response: 1782.7567\n", + "Raw spend: 5777.783385565335\n", + "After adstock: 5778.116718898668\n", + "After hill transform: 0.02653877910637443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179487436615\n", + "After adstock: 7648.894419331897\n", + "After hill transform: 0.3475806375399267\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,519.16\n", + "Adstocked value: 12,520.38\n", + "Saturated value: 0.0004\n", + "Final response: 230.3853\n", + "Raw spend: 12519.159635177033\n", + "After adstock: 12520.381857399256\n", + "After hill transform: 0.00042653135802648754\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.93\n", + "Adstocked value: 52,111.26\n", + "Saturated value: 0.3406\n", + "Final response: 48679.8368\n", + "Raw spend: 52110.92717443901\n", + "After adstock: 52111.26050777235\n", + "After hill transform: 0.3406385816760169\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,777.78\n", + "Adstocked value: 5,778.12\n", + "Saturated value: 0.0265\n", + "Final response: 1782.7567\n", + "Raw spend: 5777.783385565335\n", + "After adstock: 5778.116718898668\n", + "After hill transform: 0.02653877910637443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179487436615\n", + "After adstock: 7648.894419331897\n", + "After hill transform: 0.3475806375399267\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,519.16\n", + "Adstocked value: 12,520.38\n", + "Saturated value: 0.0004\n", + "Final response: 230.3853\n", + "Raw spend: 12519.159635177033\n", + "After adstock: 12520.381857399256\n", + "After hill transform: 0.00042653135802648754\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.93\n", + "Adstocked value: 52,111.26\n", + "Saturated value: 0.3406\n", + "Final response: 48679.8368\n", + "Raw spend: 52110.92717442411\n", + "After adstock: 52111.26050775745\n", + "After hill transform: 0.3406385816759792\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,777.78\n", + "Adstocked value: 5,778.12\n", + "Saturated value: 0.0265\n", + "Final response: 1782.7567\n", + "Raw spend: 5777.783385580236\n", + "After adstock: 5778.1167189135695\n", + "After hill transform: 0.026538779106549826\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179487436615\n", + "After adstock: 7648.894419331897\n", + "After hill transform: 0.3475806375399267\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,519.16\n", + "Adstocked value: 12,520.38\n", + "Saturated value: 0.0004\n", + "Final response: 230.3853\n", + "Raw spend: 12519.159635177033\n", + "After adstock: 12520.381857399256\n", + "After hill transform: 0.00042653135802648754\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.93\n", + "Adstocked value: 52,111.26\n", + "Saturated value: 0.3406\n", + "Final response: 48679.8368\n", + "Raw spend: 52110.92717442411\n", + "After adstock: 52111.26050775745\n", + "After hill transform: 0.3406385816759792\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,777.78\n", + "Adstocked value: 5,778.12\n", + "Saturated value: 0.0265\n", + "Final response: 1782.7567\n", + "Raw spend: 5777.783385565335\n", + "After adstock: 5778.116718898668\n", + "After hill transform: 0.02653877910637443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948758563\n", + "After adstock: 7648.894419346798\n", + "After hill transform: 0.3475806375411528\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 10,703.53\n", + "Adstocked value: 10,704.75\n", + "Saturated value: 0.0003\n", + "Final response: 144.0894\n", + "Raw spend: 10703.531981740489\n", + "After adstock: 10704.754203962711\n", + "After hill transform: 0.00026676453574634953\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 51,203.11\n", + "Adstocked value: 51,203.44\n", + "Saturated value: 0.3383\n", + "Final response: 48349.5555\n", + "Raw spend: 51203.111070921674\n", + "After adstock: 51203.44440425501\n", + "After hill transform: 0.338327428922371\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,608.74\n", + "Adstocked value: 5,609.07\n", + "Saturated value: 0.0246\n", + "Final response: 1652.0058\n", + "Raw spend: 5608.736759439842\n", + "After adstock: 5609.070092773175\n", + "After hill transform: 0.024592372575632335\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 10,541.21\n", + "Adstocked value: 10,541.38\n", + "Saturated value: 0.5648\n", + "Final response: 15803.3165\n", + "Raw spend: 10541.208332128761\n", + "After adstock: 10541.384802716997\n", + "After hill transform: 0.5647593366973017\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,337.60\n", + "Adstocked value: 12,338.82\n", + "Saturated value: 0.0004\n", + "Final response: 220.5222\n", + "Raw spend: 12337.596869833378\n", + "After adstock: 12338.8190920556\n", + "After hill transform: 0.0004082709152672426\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,020.15\n", + "Adstocked value: 52,020.48\n", + "Saturated value: 0.3404\n", + "Final response: 48647.0199\n", + "Raw spend: 52020.14556407387\n", + "After adstock: 52020.47889740721\n", + "After hill transform: 0.3404089443999061\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,760.88\n", + "Adstocked value: 5,761.21\n", + "Saturated value: 0.0263\n", + "Final response: 1769.4196\n", + "Raw spend: 5760.878722952786\n", + "After adstock: 5761.212056286119\n", + "After hill transform: 0.02634023886506987\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,937.97\n", + "Adstocked value: 7,938.14\n", + "Saturated value: 0.3713\n", + "Final response: 10389.6641\n", + "Raw spend: 7937.966987082172\n", + "After adstock: 7938.143457670407\n", + "After hill transform: 0.3712929356213465\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,501.00\n", + "Adstocked value: 12,502.23\n", + "Saturated value: 0.0004\n", + "Final response: 229.3861\n", + "Raw spend: 12501.003358642667\n", + "After adstock: 12502.22558086489\n", + "After hill transform: 0.00042468133246428407\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,101.85\n", + "Adstocked value: 52,102.18\n", + "Saturated value: 0.3406\n", + "Final response: 48676.5572\n", + "Raw spend: 52101.84901338909\n", + "After adstock: 52102.182346722424\n", + "After hill transform: 0.3406156325902005\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,776.09\n", + "Adstocked value: 5,776.43\n", + "Saturated value: 0.0265\n", + "Final response: 1781.4204\n", + "Raw spend: 5776.09291930408\n", + "After adstock: 5776.426252637413\n", + "After hill transform: 0.026518885987174102\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,677.64\n", + "Adstocked value: 7,677.82\n", + "Saturated value: 0.3500\n", + "Final response: 9792.7152\n", + "Raw spend: 7677.642852577513\n", + "After adstock: 7677.819323165748\n", + "After hill transform: 0.34995991734618764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,517.34\n", + "Adstocked value: 12,518.57\n", + "Saturated value: 0.0004\n", + "Final response: 230.2853\n", + "Raw spend: 12517.344007523596\n", + "After adstock: 12518.566229745818\n", + "After hill transform: 0.00042634611451486745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.02\n", + "Adstocked value: 52,110.35\n", + "Saturated value: 0.3406\n", + "Final response: 48679.5088\n", + "Raw spend: 52110.01935832061\n", + "After adstock: 52110.35269165395\n", + "After hill transform: 0.340636286913683\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,777.61\n", + "Adstocked value: 5,777.95\n", + "Saturated value: 0.0265\n", + "Final response: 1782.6230\n", + "Raw spend: 5777.61433893921\n", + "After adstock: 5777.947672272543\n", + "After hill transform: 0.026536789403407826\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,651.61\n", + "Adstocked value: 7,651.79\n", + "Saturated value: 0.3478\n", + "Final response: 9732.7969\n", + "Raw spend: 7651.610439127046\n", + "After adstock: 7651.786909715282\n", + "After hill transform: 0.34781862973340166\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,518.98\n", + "Adstocked value: 12,520.20\n", + "Saturated value: 0.0004\n", + "Final response: 230.3753\n", + "Raw spend: 12518.97807241169\n", + "After adstock: 12520.200294633913\n", + "After hill transform: 0.00042651283126462916\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.84\n", + "Adstocked value: 52,111.17\n", + "Saturated value: 0.3406\n", + "Final response: 48679.8040\n", + "Raw spend: 52110.83639281376\n", + "After adstock: 52111.1697261471\n", + "After hill transform: 0.34063835220121225\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,777.77\n", + "Adstocked value: 5,778.10\n", + "Saturated value: 0.0265\n", + "Final response: 1782.7433\n", + "Raw spend: 5777.766480902723\n", + "After adstock: 5778.099814236056\n", + "After hill transform: 0.02653858013216721\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,649.01\n", + "Adstocked value: 7,649.18\n", + "Saturated value: 0.3476\n", + "Final response: 9726.8032\n", + "Raw spend: 7649.007197782\n", + "After adstock: 7649.183668370235\n", + "After hill transform: 0.3476044373846908\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,519.14\n", + "Adstocked value: 12,520.36\n", + "Saturated value: 0.0004\n", + "Final response: 230.3843\n", + "Raw spend: 12519.1414789005\n", + "After adstock: 12520.363701122722\n", + "After hill transform: 0.00042652950532619363\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.92\n", + "Adstocked value: 52,111.25\n", + "Saturated value: 0.3406\n", + "Final response: 48679.8335\n", + "Raw spend: 52110.91809626308\n", + "After adstock: 52111.251429596414\n", + "After hill transform: 0.3406385587285171\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,777.78\n", + "Adstocked value: 5,778.12\n", + "Saturated value: 0.0265\n", + "Final response: 1782.7554\n", + "Raw spend: 5777.781695099074\n", + "After adstock: 5778.115028432407\n", + "After hill transform: 0.026538759208914603\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.75\n", + "Adstocked value: 7,648.92\n", + "Saturated value: 0.3476\n", + "Final response: 9726.2039\n", + "Raw spend: 7648.746873647496\n", + "After adstock: 7648.923344235731\n", + "After hill transform: 0.3475830175306406\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,519.16\n", + "Adstocked value: 12,520.38\n", + "Saturated value: 0.0004\n", + "Final response: 230.3852\n", + "Raw spend: 12519.15781954938\n", + "After adstock: 12520.380041771603\n", + "After hill transform: 0.00042653117275621706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.93\n", + "Adstocked value: 52,111.26\n", + "Saturated value: 0.3406\n", + "Final response: 48679.8364\n", + "Raw spend: 52110.92626660801\n", + "After adstock: 52111.259599941346\n", + "After hill transform: 0.3406385793812331\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,777.78\n", + "Adstocked value: 5,778.12\n", + "Saturated value: 0.0265\n", + "Final response: 1782.7566\n", + "Raw spend: 5777.783216518709\n", + "After adstock: 5778.116549852042\n", + "After hill transform: 0.02653877711662806\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1439\n", + "Raw spend: 7648.720841234045\n", + "After adstock: 7648.89731182228\n", + "After hill transform: 0.3475808755390605\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,519.16\n", + "Adstocked value: 12,520.38\n", + "Saturated value: 0.0004\n", + "Final response: 230.3853\n", + "Raw spend: 12519.159453614267\n", + "After adstock: 12520.38167583649\n", + "After hill transform: 0.0004265313394994581\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.93\n", + "Adstocked value: 52,111.26\n", + "Saturated value: 0.3406\n", + "Final response: 48679.8367\n", + "Raw spend: 52110.9270836425\n", + "After adstock: 52111.260416975834\n", + "After hill transform: 0.3406385814465046\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,777.78\n", + "Adstocked value: 5,778.12\n", + "Saturated value: 0.0265\n", + "Final response: 1782.7567\n", + "Raw spend: 5777.783368660673\n", + "After adstock: 5778.116701994006\n", + "After hill transform: 0.02653877890739979\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1379\n", + "Raw spend: 7648.7182379927\n", + "After adstock: 7648.894708580935\n", + "After hill transform: 0.3475806613398407\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,519.16\n", + "Adstocked value: 12,520.38\n", + "Saturated value: 0.0004\n", + "Final response: 230.3853\n", + "Raw spend: 12519.159617020756\n", + "After adstock: 12520.381839242978\n", + "After hill transform: 0.0004265313561737845\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.93\n", + "Adstocked value: 52,111.26\n", + "Saturated value: 0.3406\n", + "Final response: 48679.8368\n", + "Raw spend: 52110.92716534595\n", + "After adstock: 52111.26049867929\n", + "After hill transform: 0.34063858165303174\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,777.78\n", + "Adstocked value: 5,778.12\n", + "Saturated value: 0.0265\n", + "Final response: 1782.7567\n", + "Raw spend: 5777.783383874869\n", + "After adstock: 5778.116717208202\n", + "After hill transform: 0.02653877908647697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717977668565\n", + "After adstock: 7648.8944482568\n", + "After hill transform: 0.3475806399199181\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,519.16\n", + "Adstocked value: 12,520.38\n", + "Saturated value: 0.0004\n", + "Final response: 230.3853\n", + "Raw spend: 12519.159633361405\n", + "After adstock: 12520.381855583628\n", + "After hill transform: 0.0004265313578412172\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.93\n", + "Adstocked value: 52,111.26\n", + "Saturated value: 0.3406\n", + "Final response: 48679.8368\n", + "Raw spend: 52110.9271735163\n", + "After adstock: 52111.260506849634\n", + "After hill transform: 0.3406385816736845\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,777.78\n", + "Adstocked value: 5,778.12\n", + "Saturated value: 0.0265\n", + "Final response: 1782.7567\n", + "Raw spend: 5777.783385396288\n", + "After adstock: 5778.116718729621\n", + "After hill transform: 0.02653877910438468\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717951636152\n", + "After adstock: 7648.894422224387\n", + "After hill transform: 0.34758063777792586\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,519.16\n", + "Adstocked value: 12,520.38\n", + "Saturated value: 0.0004\n", + "Final response: 230.3853\n", + "Raw spend: 12519.15963499547\n", + "After adstock: 12520.381857217693\n", + "After hill transform: 0.00042653135800796053\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.93\n", + "Adstocked value: 52,111.26\n", + "Saturated value: 0.3406\n", + "Final response: 48679.8368\n", + "Raw spend: 52110.92717433333\n", + "After adstock: 52111.260507666666\n", + "After hill transform: 0.34063858167574973\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,777.78\n", + "Adstocked value: 5,778.12\n", + "Saturated value: 0.0265\n", + "Final response: 1782.7567\n", + "Raw spend: 5777.7833855484305\n", + "After adstock: 5778.1167188817635\n", + "After hill transform: 0.026538779106175456\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949032911\n", + "After adstock: 7648.894419621146\n", + "After hill transform: 0.3475806375637267\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,519.16\n", + "Adstocked value: 12,520.38\n", + "Saturated value: 0.0004\n", + "Final response: 230.3853\n", + "Raw spend: 12519.159635010372\n", + "After adstock: 12520.381857232594\n", + "After hill transform: 0.0004265313580094811\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.93\n", + "Adstocked value: 52,111.26\n", + "Saturated value: 0.3406\n", + "Final response: 48679.8368\n", + "Raw spend: 52110.92717433333\n", + "After adstock: 52111.260507666666\n", + "After hill transform: 0.34063858167574973\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,777.78\n", + "Adstocked value: 5,778.12\n", + "Saturated value: 0.0265\n", + "Final response: 1782.7567\n", + "Raw spend: 5777.7833855484305\n", + "After adstock: 5778.1167188817635\n", + "After hill transform: 0.026538779106175456\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949032911\n", + "After adstock: 7648.894419621146\n", + "After hill transform: 0.3475806375637267\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,519.16\n", + "Adstocked value: 12,520.38\n", + "Saturated value: 0.0004\n", + "Final response: 230.3853\n", + "Raw spend: 12519.15963499547\n", + "After adstock: 12520.381857217693\n", + "After hill transform: 0.00042653135800796053\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.93\n", + "Adstocked value: 52,111.26\n", + "Saturated value: 0.3406\n", + "Final response: 48679.8368\n", + "Raw spend: 52110.92717434823\n", + "After adstock: 52111.26050768157\n", + "After hill transform: 0.3406385816757874\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,777.78\n", + "Adstocked value: 5,778.12\n", + "Saturated value: 0.0265\n", + "Final response: 1782.7567\n", + "Raw spend: 5777.7833855484305\n", + "After adstock: 5778.1167188817635\n", + "After hill transform: 0.026538779106175456\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949032911\n", + "After adstock: 7648.894419621146\n", + "After hill transform: 0.3475806375637267\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,519.16\n", + "Adstocked value: 12,520.38\n", + "Saturated value: 0.0004\n", + "Final response: 230.3853\n", + "Raw spend: 12519.15963499547\n", + "After adstock: 12520.381857217693\n", + "After hill transform: 0.00042653135800796053\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.93\n", + "Adstocked value: 52,111.26\n", + "Saturated value: 0.3406\n", + "Final response: 48679.8368\n", + "Raw spend: 52110.92717433333\n", + "After adstock: 52111.260507666666\n", + "After hill transform: 0.34063858167574973\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,777.78\n", + "Adstocked value: 5,778.12\n", + "Saturated value: 0.0265\n", + "Final response: 1782.7567\n", + "Raw spend: 5777.783385563332\n", + "After adstock: 5778.116718896665\n", + "After hill transform: 0.026538779106350847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949032911\n", + "After adstock: 7648.894419621146\n", + "After hill transform: 0.3475806375637267\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,519.16\n", + "Adstocked value: 12,520.38\n", + "Saturated value: 0.0004\n", + "Final response: 230.3853\n", + "Raw spend: 12519.15963499547\n", + "After adstock: 12520.381857217693\n", + "After hill transform: 0.00042653135800796053\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.93\n", + "Adstocked value: 52,111.26\n", + "Saturated value: 0.3406\n", + "Final response: 48679.8368\n", + "Raw spend: 52110.92717433333\n", + "After adstock: 52111.260507666666\n", + "After hill transform: 0.34063858167574973\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,777.78\n", + "Adstocked value: 5,778.12\n", + "Saturated value: 0.0265\n", + "Final response: 1782.7567\n", + "Raw spend: 5777.7833855484305\n", + "After adstock: 5778.1167188817635\n", + "After hill transform: 0.026538779106175456\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949047812\n", + "After adstock: 7648.894419636047\n", + "After hill transform: 0.3475806375649528\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,518.93\n", + "Adstocked value: 12,520.15\n", + "Saturated value: 0.0004\n", + "Final response: 230.3725\n", + "Raw spend: 12518.926880418125\n", + "After adstock: 12520.149102640347\n", + "After hill transform: 0.0004265076077029967\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.81\n", + "Adstocked value: 52,111.14\n", + "Saturated value: 0.3406\n", + "Final response: 48679.7947\n", + "Raw spend: 52110.8107994118\n", + "After adstock: 52111.14413274514\n", + "After hill transform: 0.3406382875069944\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,778.13\n", + "Adstocked value: 5,778.47\n", + "Saturated value: 0.0265\n", + "Final response: 1783.0328\n", + "Raw spend: 5778.132515657353\n", + "After adstock: 5778.465848990686\n", + "After hill transform: 0.02654288869256515\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948743481\n", + "After adstock: 7648.894419331717\n", + "After hill transform: 0.3475806375399119\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,518.93\n", + "Adstocked value: 12,520.15\n", + "Saturated value: 0.0004\n", + "Final response: 230.3725\n", + "Raw spend: 12518.926880433026\n", + "After adstock: 12520.149102655248\n", + "After hill transform: 0.0004265076077045172\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.81\n", + "Adstocked value: 52,111.14\n", + "Saturated value: 0.3406\n", + "Final response: 48679.7947\n", + "Raw spend: 52110.8107994118\n", + "After adstock: 52111.14413274514\n", + "After hill transform: 0.3406382875069944\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,778.13\n", + "Adstocked value: 5,778.47\n", + "Saturated value: 0.0265\n", + "Final response: 1783.0328\n", + "Raw spend: 5778.132515657353\n", + "After adstock: 5778.465848990686\n", + "After hill transform: 0.02654288869256515\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948743481\n", + "After adstock: 7648.894419331717\n", + "After hill transform: 0.3475806375399119\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,518.93\n", + "Adstocked value: 12,520.15\n", + "Saturated value: 0.0004\n", + "Final response: 230.3725\n", + "Raw spend: 12518.926880418125\n", + "After adstock: 12520.149102640347\n", + "After hill transform: 0.0004265076077029967\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.81\n", + "Adstocked value: 52,111.14\n", + "Saturated value: 0.3406\n", + "Final response: 48679.7947\n", + "Raw spend: 52110.810799426705\n", + "After adstock: 52111.14413276004\n", + "After hill transform: 0.340638287507032\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,778.13\n", + "Adstocked value: 5,778.47\n", + "Saturated value: 0.0265\n", + "Final response: 1783.0328\n", + "Raw spend: 5778.132515657353\n", + "After adstock: 5778.465848990686\n", + "After hill transform: 0.02654288869256515\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948743481\n", + "After adstock: 7648.894419331717\n", + "After hill transform: 0.3475806375399119\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,518.93\n", + "Adstocked value: 12,520.15\n", + "Saturated value: 0.0004\n", + "Final response: 230.3725\n", + "Raw spend: 12518.926880418125\n", + "After adstock: 12520.149102640347\n", + "After hill transform: 0.0004265076077029967\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.81\n", + "Adstocked value: 52,111.14\n", + "Saturated value: 0.3406\n", + "Final response: 48679.7947\n", + "Raw spend: 52110.8107994118\n", + "After adstock: 52111.14413274514\n", + "After hill transform: 0.3406382875069944\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,778.13\n", + "Adstocked value: 5,778.47\n", + "Saturated value: 0.0265\n", + "Final response: 1783.0328\n", + "Raw spend: 5778.132515672254\n", + "After adstock: 5778.465849005587\n", + "After hill transform: 0.026542888692740563\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948743481\n", + "After adstock: 7648.894419331717\n", + "After hill transform: 0.3475806375399119\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,518.93\n", + "Adstocked value: 12,520.15\n", + "Saturated value: 0.0004\n", + "Final response: 230.3725\n", + "Raw spend: 12518.926880418125\n", + "After adstock: 12520.149102640347\n", + "After hill transform: 0.0004265076077029967\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,110.81\n", + "Adstocked value: 52,111.14\n", + "Saturated value: 0.3406\n", + "Final response: 48679.7947\n", + "Raw spend: 52110.8107994118\n", + "After adstock: 52111.14413274514\n", + "After hill transform: 0.3406382875069944\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,778.13\n", + "Adstocked value: 5,778.47\n", + "Saturated value: 0.0265\n", + "Final response: 1783.0328\n", + "Raw spend: 5778.132515657353\n", + "After adstock: 5778.465848990686\n", + "After hill transform: 0.02654288869256515\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948758383\n", + "After adstock: 7648.894419346618\n", + "After hill transform: 0.347580637541138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,517.13\n", + "Adstocked value: 12,518.35\n", + "Saturated value: 0.0004\n", + "Final response: 230.2735\n", + "Raw spend: 12517.130574556872\n", + "After adstock: 12518.352796779094\n", + "After hill transform: 0.00042632434205313273\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.91\n", + "Adstocked value: 52,110.25\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4703\n", + "Raw spend: 52109.912664739284\n", + "After adstock: 52110.24599807262\n", + "After hill transform: 0.34063601721330583\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,780.83\n", + "Adstocked value: 5,781.16\n", + "Saturated value: 0.0266\n", + "Final response: 1785.1641\n", + "Raw spend: 5780.826957784268\n", + "After adstock: 5781.160291117601\n", + "After hill transform: 0.026574617254451746\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794715035\n", + "After adstock: 7648.894417738585\n", + "After hill transform: 0.3475806374088262\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,517.13\n", + "Adstocked value: 12,518.35\n", + "Saturated value: 0.0004\n", + "Final response: 230.2735\n", + "Raw spend: 12517.130574571773\n", + "After adstock: 12518.352796793995\n", + "After hill transform: 0.0004263243420546528\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.91\n", + "Adstocked value: 52,110.25\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4703\n", + "Raw spend: 52109.912664739284\n", + "After adstock: 52110.24599807262\n", + "After hill transform: 0.34063601721330583\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,780.83\n", + "Adstocked value: 5,781.16\n", + "Saturated value: 0.0266\n", + "Final response: 1785.1641\n", + "Raw spend: 5780.826957784268\n", + "After adstock: 5781.160291117601\n", + "After hill transform: 0.026574617254451746\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794715035\n", + "After adstock: 7648.894417738585\n", + "After hill transform: 0.3475806374088262\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,517.13\n", + "Adstocked value: 12,518.35\n", + "Saturated value: 0.0004\n", + "Final response: 230.2735\n", + "Raw spend: 12517.130574556872\n", + "After adstock: 12518.352796779094\n", + "After hill transform: 0.00042632434205313273\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.91\n", + "Adstocked value: 52,110.25\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4703\n", + "Raw spend: 52109.912664754185\n", + "After adstock: 52110.24599808752\n", + "After hill transform: 0.3406360172133435\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,780.83\n", + "Adstocked value: 5,781.16\n", + "Saturated value: 0.0266\n", + "Final response: 1785.1641\n", + "Raw spend: 5780.826957784268\n", + "After adstock: 5781.160291117601\n", + "After hill transform: 0.026574617254451746\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794715035\n", + "After adstock: 7648.894417738585\n", + "After hill transform: 0.3475806374088262\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,517.13\n", + "Adstocked value: 12,518.35\n", + "Saturated value: 0.0004\n", + "Final response: 230.2735\n", + "Raw spend: 12517.130574556872\n", + "After adstock: 12518.352796779094\n", + "After hill transform: 0.00042632434205313273\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.91\n", + "Adstocked value: 52,110.25\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4703\n", + "Raw spend: 52109.912664739284\n", + "After adstock: 52110.24599807262\n", + "After hill transform: 0.34063601721330583\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,780.83\n", + "Adstocked value: 5,781.16\n", + "Saturated value: 0.0266\n", + "Final response: 1785.1641\n", + "Raw spend: 5780.82695779917\n", + "After adstock: 5781.160291132503\n", + "After hill transform: 0.026574617254627276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794715035\n", + "After adstock: 7648.894417738585\n", + "After hill transform: 0.3475806374088262\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,517.13\n", + "Adstocked value: 12,518.35\n", + "Saturated value: 0.0004\n", + "Final response: 230.2735\n", + "Raw spend: 12517.130574556872\n", + "After adstock: 12518.352796779094\n", + "After hill transform: 0.00042632434205313273\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.91\n", + "Adstocked value: 52,110.25\n", + "Saturated value: 0.3406\n", + "Final response: 48679.4703\n", + "Raw spend: 52109.912664739284\n", + "After adstock: 52110.24599807262\n", + "After hill transform: 0.34063601721330583\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,780.83\n", + "Adstocked value: 5,781.16\n", + "Saturated value: 0.0266\n", + "Final response: 1785.1641\n", + "Raw spend: 5780.826957784268\n", + "After adstock: 5781.160291117601\n", + "After hill transform: 0.026574617254451746\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717947165251\n", + "After adstock: 7648.894417753486\n", + "After hill transform: 0.34758063741005235\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,508.14\n", + "Adstocked value: 12,509.37\n", + "Saturated value: 0.0004\n", + "Final response: 229.7787\n", + "Raw spend: 12508.144245202473\n", + "After adstock: 12509.366467424696\n", + "After hill transform: 0.00042540831117566385\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,105.42\n", + "Adstocked value: 52,105.75\n", + "Saturated value: 0.3406\n", + "Final response: 48677.8471\n", + "Raw spend: 52105.41959141334\n", + "After adstock: 52105.752924746674\n", + "After hill transform: 0.34062465920055385\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,794.31\n", + "Adstocked value: 5,794.64\n", + "Saturated value: 0.0267\n", + "Final response: 1795.8490\n", + "Raw spend: 5794.306368434598\n", + "After adstock: 5794.639701767931\n", + "After hill transform: 0.026733676433108304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.7179391803675\n", + "After adstock: 7648.894409768603\n", + "After hill transform: 0.34758063675304224\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,516.23\n", + "Adstocked value: 12,517.45\n", + "Saturated value: 0.0004\n", + "Final response: 230.2240\n", + "Raw spend: 12516.231941621432\n", + "After adstock: 12517.454163843655\n", + "After hill transform: 0.000426232679932561\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.46\n", + "Adstocked value: 52,109.80\n", + "Saturated value: 0.3406\n", + "Final response: 48679.3080\n", + "Raw spend: 52109.46335740669\n", + "After adstock: 52109.796690740026\n", + "After hill transform: 0.34063488144786275\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,782.17\n", + "Adstocked value: 5,782.51\n", + "Saturated value: 0.0266\n", + "Final response: 1786.2310\n", + "Raw spend: 5782.174898849302\n", + "After adstock: 5782.508232182635\n", + "After hill transform: 0.026590498299767805\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717946353351\n", + "After adstock: 7648.894416941586\n", + "After hill transform: 0.34758063734324784\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,516.23\n", + "Adstocked value: 12,517.45\n", + "Saturated value: 0.0004\n", + "Final response: 230.2240\n", + "Raw spend: 12516.231941636333\n", + "After adstock: 12517.454163858556\n", + "After hill transform: 0.00042623267993408085\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.46\n", + "Adstocked value: 52,109.80\n", + "Saturated value: 0.3406\n", + "Final response: 48679.3080\n", + "Raw spend: 52109.46335740669\n", + "After adstock: 52109.796690740026\n", + "After hill transform: 0.34063488144786275\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,782.17\n", + "Adstocked value: 5,782.51\n", + "Saturated value: 0.0266\n", + "Final response: 1786.2310\n", + "Raw spend: 5782.174898849302\n", + "After adstock: 5782.508232182635\n", + "After hill transform: 0.026590498299767805\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717946353351\n", + "After adstock: 7648.894416941586\n", + "After hill transform: 0.34758063734324784\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,516.23\n", + "Adstocked value: 12,517.45\n", + "Saturated value: 0.0004\n", + "Final response: 230.2240\n", + "Raw spend: 12516.231941621432\n", + "After adstock: 12517.454163843655\n", + "After hill transform: 0.000426232679932561\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.46\n", + "Adstocked value: 52,109.80\n", + "Saturated value: 0.3406\n", + "Final response: 48679.3080\n", + "Raw spend: 52109.46335742159\n", + "After adstock: 52109.79669075493\n", + "After hill transform: 0.3406348814479004\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,782.17\n", + "Adstocked value: 5,782.51\n", + "Saturated value: 0.0266\n", + "Final response: 1786.2310\n", + "Raw spend: 5782.174898849302\n", + "After adstock: 5782.508232182635\n", + "After hill transform: 0.026590498299767805\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717946353351\n", + "After adstock: 7648.894416941586\n", + "After hill transform: 0.34758063734324784\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,516.23\n", + "Adstocked value: 12,517.45\n", + "Saturated value: 0.0004\n", + "Final response: 230.2240\n", + "Raw spend: 12516.231941621432\n", + "After adstock: 12517.454163843655\n", + "After hill transform: 0.000426232679932561\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.46\n", + "Adstocked value: 52,109.80\n", + "Saturated value: 0.3406\n", + "Final response: 48679.3080\n", + "Raw spend: 52109.46335740669\n", + "After adstock: 52109.796690740026\n", + "After hill transform: 0.34063488144786275\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,782.17\n", + "Adstocked value: 5,782.51\n", + "Saturated value: 0.0266\n", + "Final response: 1786.2310\n", + "Raw spend: 5782.174898864203\n", + "After adstock: 5782.508232197536\n", + "After hill transform: 0.026590498299943397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717946353351\n", + "After adstock: 7648.894416941586\n", + "After hill transform: 0.34758063734324784\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,516.23\n", + "Adstocked value: 12,517.45\n", + "Saturated value: 0.0004\n", + "Final response: 230.2240\n", + "Raw spend: 12516.231941621432\n", + "After adstock: 12517.454163843655\n", + "After hill transform: 0.000426232679932561\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.46\n", + "Adstocked value: 52,109.80\n", + "Saturated value: 0.3406\n", + "Final response: 48679.3080\n", + "Raw spend: 52109.46335740669\n", + "After adstock: 52109.796690740026\n", + "After hill transform: 0.34063488144786275\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,782.17\n", + "Adstocked value: 5,782.51\n", + "Saturated value: 0.0266\n", + "Final response: 1786.2310\n", + "Raw spend: 5782.174898849302\n", + "After adstock: 5782.508232182635\n", + "After hill transform: 0.026590498299767805\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717946368252\n", + "After adstock: 7648.8944169564875\n", + "After hill transform: 0.34758063734447386\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,471.25\n", + "Adstocked value: 12,472.48\n", + "Saturated value: 0.0004\n", + "Final response: 227.7550\n", + "Raw spend: 12471.254140501229\n", + "After adstock: 12472.476362723452\n", + "After hill transform: 0.0004216616097829393\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,086.97\n", + "Adstocked value: 52,087.31\n", + "Saturated value: 0.3406\n", + "Final response: 48671.1827\n", + "Raw spend: 52086.97491383745\n", + "After adstock: 52087.30824717078\n", + "After hill transform: 0.3405780246664564\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,849.64\n", + "Adstocked value: 5,849.97\n", + "Saturated value: 0.0274\n", + "Final response: 1840.1014\n", + "Raw spend: 5849.641183429594\n", + "After adstock: 5849.974516762927\n", + "After hill transform: 0.0273924333823218\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717906462504\n", + "After adstock: 7648.894377050739\n", + "After hill transform: 0.34758063406095957\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,511.73\n", + "Adstocked value: 12,512.96\n", + "Saturated value: 0.0004\n", + "Final response: 229.9763\n", + "Raw spend: 12511.734161509412\n", + "After adstock: 12512.956383731635\n", + "After hill transform: 0.0004257740957128275\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,107.21\n", + "Adstocked value: 52,107.55\n", + "Saturated value: 0.3406\n", + "Final response: 48678.4956\n", + "Raw spend: 52107.21451304977\n", + "After adstock: 52107.5478463831\n", + "After hill transform: 0.34062919666756264\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,788.92\n", + "Adstocked value: 5,789.25\n", + "Saturated value: 0.0267\n", + "Final response: 1791.5761\n", + "Raw spend: 5788.921527307331\n", + "After adstock: 5789.254860640664\n", + "After hill transform: 0.026670068150893404\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.7179423642665\n", + "After adstock: 7648.894412952502\n", + "After hill transform: 0.347580637015019\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,515.78\n", + "Adstocked value: 12,517.00\n", + "Saturated value: 0.0004\n", + "Final response: 230.1992\n", + "Raw spend: 12515.78216361023\n", + "After adstock: 12517.004385832453\n", + "After hill transform: 0.000426186806721172\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.24\n", + "Adstocked value: 52,109.57\n", + "Saturated value: 0.3406\n", + "Final response: 48679.2267\n", + "Raw spend: 52109.238472970996\n", + "After adstock: 52109.57180630433\n", + "After hill transform: 0.3406343129788091\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,782.85\n", + "Adstocked value: 5,783.18\n", + "Saturated value: 0.0266\n", + "Final response: 1786.7651\n", + "Raw spend: 5782.849561695105\n", + "After adstock: 5783.182895028438\n", + "After hill transform: 0.026598449054264638\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717945954442\n", + "After adstock: 7648.894416542677\n", + "After hill transform: 0.3475806373104249\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,515.78\n", + "Adstocked value: 12,517.00\n", + "Saturated value: 0.0004\n", + "Final response: 230.1992\n", + "Raw spend: 12515.782163625132\n", + "After adstock: 12517.004385847355\n", + "After hill transform: 0.00042618680672269174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.24\n", + "Adstocked value: 52,109.57\n", + "Saturated value: 0.3406\n", + "Final response: 48679.2267\n", + "Raw spend: 52109.238472970996\n", + "After adstock: 52109.57180630433\n", + "After hill transform: 0.3406343129788091\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,782.85\n", + "Adstocked value: 5,783.18\n", + "Saturated value: 0.0266\n", + "Final response: 1786.7651\n", + "Raw spend: 5782.849561695105\n", + "After adstock: 5783.182895028438\n", + "After hill transform: 0.026598449054264638\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717945954442\n", + "After adstock: 7648.894416542677\n", + "After hill transform: 0.3475806373104249\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,515.78\n", + "Adstocked value: 12,517.00\n", + "Saturated value: 0.0004\n", + "Final response: 230.1992\n", + "Raw spend: 12515.78216361023\n", + "After adstock: 12517.004385832453\n", + "After hill transform: 0.000426186806721172\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.24\n", + "Adstocked value: 52,109.57\n", + "Saturated value: 0.3406\n", + "Final response: 48679.2267\n", + "Raw spend: 52109.2384729859\n", + "After adstock: 52109.57180631923\n", + "After hill transform: 0.34063431297884667\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,782.85\n", + "Adstocked value: 5,783.18\n", + "Saturated value: 0.0266\n", + "Final response: 1786.7651\n", + "Raw spend: 5782.849561695105\n", + "After adstock: 5783.182895028438\n", + "After hill transform: 0.026598449054264638\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717945954442\n", + "After adstock: 7648.894416542677\n", + "After hill transform: 0.3475806373104249\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,515.78\n", + "Adstocked value: 12,517.00\n", + "Saturated value: 0.0004\n", + "Final response: 230.1992\n", + "Raw spend: 12515.78216361023\n", + "After adstock: 12517.004385832453\n", + "After hill transform: 0.000426186806721172\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.24\n", + "Adstocked value: 52,109.57\n", + "Saturated value: 0.3406\n", + "Final response: 48679.2267\n", + "Raw spend: 52109.238472970996\n", + "After adstock: 52109.57180630433\n", + "After hill transform: 0.3406343129788091\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,782.85\n", + "Adstocked value: 5,783.18\n", + "Saturated value: 0.0266\n", + "Final response: 1786.7651\n", + "Raw spend: 5782.849561710006\n", + "After adstock: 5783.182895043339\n", + "After hill transform: 0.02659844905444026\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717945954442\n", + "After adstock: 7648.894416542677\n", + "After hill transform: 0.3475806373104249\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,515.78\n", + "Adstocked value: 12,517.00\n", + "Saturated value: 0.0004\n", + "Final response: 230.1992\n", + "Raw spend: 12515.78216361023\n", + "After adstock: 12517.004385832453\n", + "After hill transform: 0.000426186806721172\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.24\n", + "Adstocked value: 52,109.57\n", + "Saturated value: 0.3406\n", + "Final response: 48679.2267\n", + "Raw spend: 52109.238472970996\n", + "After adstock: 52109.57180630433\n", + "After hill transform: 0.3406343129788091\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,782.85\n", + "Adstocked value: 5,783.18\n", + "Saturated value: 0.0266\n", + "Final response: 1786.7651\n", + "Raw spend: 5782.849561695105\n", + "After adstock: 5783.182895028438\n", + "After hill transform: 0.026598449054264638\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717945969343\n", + "After adstock: 7648.894416557579\n", + "After hill transform: 0.347580637311651\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,290.66\n", + "Adstocked value: 12,291.88\n", + "Saturated value: 0.0004\n", + "Final response: 218.0191\n", + "Raw spend: 12290.662386156027\n", + "After adstock: 12291.88460837825\n", + "After hill transform: 0.0004036367423725295\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 51,996.68\n", + "Adstocked value: 51,997.01\n", + "Saturated value: 0.3403\n", + "Final response: 48638.5300\n", + "Raw spend: 51996.68086944281\n", + "After adstock: 51997.01420277615\n", + "After hill transform: 0.3403495361354874\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 6,120.53\n", + "Adstocked value: 6,120.86\n", + "Saturated value: 0.0308\n", + "Final response: 2065.8128\n", + "Raw spend: 6120.5271423364\n", + "After adstock: 6120.860475669733\n", + "After hill transform: 0.03075245798463856\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1368\n", + "Raw spend: 7648.717746295533\n", + "After adstock: 7648.894216883768\n", + "After hill transform: 0.34758062088214253\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,493.27\n", + "Adstocked value: 12,494.49\n", + "Saturated value: 0.0004\n", + "Final response: 228.9613\n", + "Raw spend: 12493.27018586481\n", + "After adstock: 12494.492408087033\n", + "After hill transform: 0.00042389498930125254\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,097.98\n", + "Adstocked value: 52,098.32\n", + "Saturated value: 0.3406\n", + "Final response: 48675.1603\n", + "Raw spend: 52097.98271261818\n", + "After adstock: 52098.31604595151\n", + "After hill transform: 0.3406058578099063\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,816.62\n", + "Adstocked value: 5,816.95\n", + "Saturated value: 0.0270\n", + "Final response: 1813.6161\n", + "Raw spend: 5816.617319759234\n", + "After adstock: 5816.950653092567\n", + "After hill transform: 0.026998164354923054\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.7179259885515\n", + "After adstock: 7648.894396576787\n", + "After hill transform: 0.34758063566759667\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,513.53\n", + "Adstocked value: 12,514.75\n", + "Saturated value: 0.0004\n", + "Final response: 230.0752\n", + "Raw spend: 12513.53096583569\n", + "After adstock: 12514.753188057912\n", + "After hill transform: 0.00042595725469138764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.11\n", + "Adstocked value: 52,108.45\n", + "Saturated value: 0.3406\n", + "Final response: 48678.8201\n", + "Raw spend: 52108.112896935716\n", + "After adstock: 52108.44623026905\n", + "After hill transform: 0.3406314676868125\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,786.23\n", + "Adstocked value: 5,786.56\n", + "Saturated value: 0.0266\n", + "Final response: 1789.4397\n", + "Raw spend: 5786.226337501518\n", + "After adstock: 5786.559670834851\n", + "After hill transform: 0.026638264427679796\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717943957853\n", + "After adstock: 7648.894414546088\n", + "After hill transform: 0.34758063714614207\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,515.56\n", + "Adstocked value: 12,516.78\n", + "Saturated value: 0.0004\n", + "Final response: 230.1868\n", + "Raw spend: 12515.557043832776\n", + "After adstock: 12516.779266054999\n", + "After hill transform: 0.00042616384781313796\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.13\n", + "Adstocked value: 52,109.46\n", + "Saturated value: 0.3406\n", + "Final response: 48679.1861\n", + "Raw spend: 52109.12591536747\n", + "After adstock: 52109.459248700805\n", + "After hill transform: 0.3406340284518581\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,783.19\n", + "Adstocked value: 5,783.52\n", + "Saturated value: 0.0266\n", + "Final response: 1787.0324\n", + "Raw spend: 5783.187239275746\n", + "After adstock: 5783.520572609079\n", + "After hill transform: 0.02660242903079182\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717945754784\n", + "After adstock: 7648.894416343019\n", + "After hill transform: 0.3475806372939967\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,515.56\n", + "Adstocked value: 12,516.78\n", + "Saturated value: 0.0004\n", + "Final response: 230.1868\n", + "Raw spend: 12515.557043847677\n", + "After adstock: 12516.7792660699\n", + "After hill transform: 0.0004261638478146576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.13\n", + "Adstocked value: 52,109.46\n", + "Saturated value: 0.3406\n", + "Final response: 48679.1861\n", + "Raw spend: 52109.12591536747\n", + "After adstock: 52109.459248700805\n", + "After hill transform: 0.3406340284518581\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,783.19\n", + "Adstocked value: 5,783.52\n", + "Saturated value: 0.0266\n", + "Final response: 1787.0324\n", + "Raw spend: 5783.187239275746\n", + "After adstock: 5783.520572609079\n", + "After hill transform: 0.02660242903079182\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717945754784\n", + "After adstock: 7648.894416343019\n", + "After hill transform: 0.3475806372939967\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,515.56\n", + "Adstocked value: 12,516.78\n", + "Saturated value: 0.0004\n", + "Final response: 230.1868\n", + "Raw spend: 12515.557043832776\n", + "After adstock: 12516.779266054999\n", + "After hill transform: 0.00042616384781313796\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.13\n", + "Adstocked value: 52,109.46\n", + "Saturated value: 0.3406\n", + "Final response: 48679.1861\n", + "Raw spend: 52109.12591538237\n", + "After adstock: 52109.459248715706\n", + "After hill transform: 0.3406340284518957\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,783.19\n", + "Adstocked value: 5,783.52\n", + "Saturated value: 0.0266\n", + "Final response: 1787.0324\n", + "Raw spend: 5783.187239275746\n", + "After adstock: 5783.520572609079\n", + "After hill transform: 0.02660242903079182\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717945754784\n", + "After adstock: 7648.894416343019\n", + "After hill transform: 0.3475806372939967\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,515.56\n", + "Adstocked value: 12,516.78\n", + "Saturated value: 0.0004\n", + "Final response: 230.1868\n", + "Raw spend: 12515.557043832776\n", + "After adstock: 12516.779266054999\n", + "After hill transform: 0.00042616384781313796\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.13\n", + "Adstocked value: 52,109.46\n", + "Saturated value: 0.3406\n", + "Final response: 48679.1861\n", + "Raw spend: 52109.12591536747\n", + "After adstock: 52109.459248700805\n", + "After hill transform: 0.3406340284518581\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,783.19\n", + "Adstocked value: 5,783.52\n", + "Saturated value: 0.0266\n", + "Final response: 1787.0324\n", + "Raw spend: 5783.187239290647\n", + "After adstock: 5783.52057262398\n", + "After hill transform: 0.026602429030967455\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717945754784\n", + "After adstock: 7648.894416343019\n", + "After hill transform: 0.3475806372939967\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,515.56\n", + "Adstocked value: 12,516.78\n", + "Saturated value: 0.0004\n", + "Final response: 230.1868\n", + "Raw spend: 12515.557043832776\n", + "After adstock: 12516.779266054999\n", + "After hill transform: 0.00042616384781313796\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.13\n", + "Adstocked value: 52,109.46\n", + "Saturated value: 0.3406\n", + "Final response: 48679.1861\n", + "Raw spend: 52109.12591536747\n", + "After adstock: 52109.459248700805\n", + "After hill transform: 0.3406340284518581\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,783.19\n", + "Adstocked value: 5,783.52\n", + "Saturated value: 0.0266\n", + "Final response: 1787.0324\n", + "Raw spend: 5783.187239275746\n", + "After adstock: 5783.520572609079\n", + "After hill transform: 0.02660242903079182\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717945769685\n", + "After adstock: 7648.89441635792\n", + "After hill transform: 0.34758063729522276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,296.18\n", + "Adstocked value: 12,297.40\n", + "Saturated value: 0.0004\n", + "Final response: 218.3122\n", + "Raw spend: 12296.177002359533\n", + "After adstock: 12297.399224581755\n", + "After hill transform: 0.00040417941427679734\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 51,999.44\n", + "Adstocked value: 51,999.77\n", + "Saturated value: 0.3404\n", + "Final response: 48639.5278\n", + "Raw spend: 51999.43812718567\n", + "After adstock: 51999.771460519005\n", + "After hill transform: 0.34035651813146933\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 6,112.26\n", + "Adstocked value: 6,112.59\n", + "Saturated value: 0.0306\n", + "Final response: 2058.6964\n", + "Raw spend: 6112.25526349912\n", + "After adstock: 6112.588596832453\n", + "After hill transform: 0.030646519826870916\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1368\n", + "Raw spend: 7648.717751186441\n", + "After adstock: 7648.894221774676\n", + "After hill transform: 0.3475806212845749\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,493.62\n", + "Adstocked value: 12,494.84\n", + "Saturated value: 0.0004\n", + "Final response: 228.9805\n", + "Raw spend: 12493.61903968545\n", + "After adstock: 12494.841261907673\n", + "After hill transform: 0.0004239304414043112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,098.16\n", + "Adstocked value: 52,098.49\n", + "Saturated value: 0.3406\n", + "Final response: 48675.2233\n", + "Raw spend: 52098.157136549285\n", + "After adstock: 52098.49046988262\n", + "After hill transform: 0.34060629880113297\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,816.09\n", + "Adstocked value: 5,816.43\n", + "Saturated value: 0.0270\n", + "Final response: 1813.1983\n", + "Raw spend: 5816.094041698083\n", + "After adstock: 5816.427375031416\n", + "After hill transform: 0.026991943732111362\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.71792629795\n", + "After adstock: 7648.894396886185\n", + "After hill transform: 0.3475806356930545\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,513.36\n", + "Adstocked value: 12,514.59\n", + "Saturated value: 0.0004\n", + "Final response: 230.0660\n", + "Raw spend: 12513.363243418044\n", + "After adstock: 12514.585465640266\n", + "After hill transform: 0.00042594015552614527\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.03\n", + "Adstocked value: 52,108.36\n", + "Saturated value: 0.3406\n", + "Final response: 48678.7898\n", + "Raw spend: 52108.02903748565\n", + "After adstock: 52108.362370818984\n", + "After hill transform: 0.34063125570035757\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,786.48\n", + "Adstocked value: 5,786.81\n", + "Saturated value: 0.0266\n", + "Final response: 1789.6390\n", + "Raw spend: 5786.47791951798\n", + "After adstock: 5786.811252851313\n", + "After hill transform: 0.02664123220547174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179438091\n", + "After adstock: 7648.894414397335\n", + "After hill transform: 0.34758063713390236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,515.34\n", + "Adstocked value: 12,516.56\n", + "Saturated value: 0.0004\n", + "Final response: 230.1747\n", + "Raw spend: 12515.337663791302\n", + "After adstock: 12516.559886013525\n", + "After hill transform: 0.00042614147506596226\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.02\n", + "Adstocked value: 52,109.35\n", + "Saturated value: 0.3406\n", + "Final response: 48679.1465\n", + "Raw spend: 52109.01622757929\n", + "After adstock: 52109.349560912626\n", + "After hill transform: 0.34063375117884354\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,783.52\n", + "Adstocked value: 5,783.85\n", + "Saturated value: 0.0266\n", + "Final response: 1787.2930\n", + "Raw spend: 5783.516307299969\n", + "After adstock: 5783.849640633302\n", + "After hill transform: 0.026606307866001336\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717945560215\n", + "After adstock: 7648.894416148451\n", + "After hill transform: 0.3475806372779872\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,515.34\n", + "Adstocked value: 12,516.56\n", + "Saturated value: 0.0004\n", + "Final response: 230.1747\n", + "Raw spend: 12515.337663806204\n", + "After adstock: 12516.559886028426\n", + "After hill transform: 0.0004261414750674818\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.02\n", + "Adstocked value: 52,109.35\n", + "Saturated value: 0.3406\n", + "Final response: 48679.1465\n", + "Raw spend: 52109.01622757929\n", + "After adstock: 52109.349560912626\n", + "After hill transform: 0.34063375117884354\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,783.52\n", + "Adstocked value: 5,783.85\n", + "Saturated value: 0.0266\n", + "Final response: 1787.2930\n", + "Raw spend: 5783.516307299969\n", + "After adstock: 5783.849640633302\n", + "After hill transform: 0.026606307866001336\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717945560215\n", + "After adstock: 7648.894416148451\n", + "After hill transform: 0.3475806372779872\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,515.34\n", + "Adstocked value: 12,516.56\n", + "Saturated value: 0.0004\n", + "Final response: 230.1747\n", + "Raw spend: 12515.337663791302\n", + "After adstock: 12516.559886013525\n", + "After hill transform: 0.00042614147506596226\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.02\n", + "Adstocked value: 52,109.35\n", + "Saturated value: 0.3406\n", + "Final response: 48679.1465\n", + "Raw spend: 52109.01622759419\n", + "After adstock: 52109.34956092753\n", + "After hill transform: 0.3406337511788812\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,783.52\n", + "Adstocked value: 5,783.85\n", + "Saturated value: 0.0266\n", + "Final response: 1787.2930\n", + "Raw spend: 5783.516307299969\n", + "After adstock: 5783.849640633302\n", + "After hill transform: 0.026606307866001336\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717945560215\n", + "After adstock: 7648.894416148451\n", + "After hill transform: 0.3475806372779872\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,515.34\n", + "Adstocked value: 12,516.56\n", + "Saturated value: 0.0004\n", + "Final response: 230.1747\n", + "Raw spend: 12515.337663791302\n", + "After adstock: 12516.559886013525\n", + "After hill transform: 0.00042614147506596226\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.02\n", + "Adstocked value: 52,109.35\n", + "Saturated value: 0.3406\n", + "Final response: 48679.1465\n", + "Raw spend: 52109.01622757929\n", + "After adstock: 52109.349560912626\n", + "After hill transform: 0.34063375117884354\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,783.52\n", + "Adstocked value: 5,783.85\n", + "Saturated value: 0.0266\n", + "Final response: 1787.2930\n", + "Raw spend: 5783.516307314871\n", + "After adstock: 5783.849640648204\n", + "After hill transform: 0.026606307866176987\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717945560215\n", + "After adstock: 7648.894416148451\n", + "After hill transform: 0.3475806372779872\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,515.34\n", + "Adstocked value: 12,516.56\n", + "Saturated value: 0.0004\n", + "Final response: 230.1747\n", + "Raw spend: 12515.337663791302\n", + "After adstock: 12516.559886013525\n", + "After hill transform: 0.00042614147506596226\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,109.02\n", + "Adstocked value: 52,109.35\n", + "Saturated value: 0.3406\n", + "Final response: 48679.1465\n", + "Raw spend: 52109.01622757929\n", + "After adstock: 52109.349560912626\n", + "After hill transform: 0.34063375117884354\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,783.52\n", + "Adstocked value: 5,783.85\n", + "Saturated value: 0.0266\n", + "Final response: 1787.2930\n", + "Raw spend: 5783.516307299969\n", + "After adstock: 5783.849640633302\n", + "After hill transform: 0.026606307866001336\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717945575117\n", + "After adstock: 7648.894416163352\n", + "After hill transform: 0.34758063727921334\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,418.44\n", + "Adstocked value: 11,419.66\n", + "Saturated value: 0.0003\n", + "Final response: 174.8806\n", + "Raw spend: 11418.437455796187\n", + "After adstock: 11419.65967801841\n", + "After hill transform: 0.00032377078996902165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 51,560.58\n", + "Adstocked value: 51,560.91\n", + "Saturated value: 0.3392\n", + "Final response: 48480.1716\n", + "Raw spend: 51560.57728635583\n", + "After adstock: 51560.910619689166\n", + "After hill transform: 0.33924141908301075\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 7,428.86\n", + "Adstocked value: 7,429.19\n", + "Saturated value: 0.0502\n", + "Final response: 3371.0908\n", + "Raw spend: 7428.85642936019\n", + "After adstock: 7429.189762693523\n", + "After hill transform: 0.0501833112957239\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1350\n", + "Raw spend: 7648.71697271857\n", + "After adstock: 7648.893443306805\n", + "After hill transform: 0.34758055723088344\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,405.65\n", + "Adstocked value: 12,406.87\n", + "Saturated value: 0.0004\n", + "Final response: 224.1853\n", + "Raw spend: 12405.647642991791\n", + "After adstock: 12406.869865214014\n", + "After hill transform: 0.00041505275418757937\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,054.17\n", + "Adstocked value: 52,054.51\n", + "Saturated value: 0.3405\n", + "Final response: 48659.3258\n", + "Raw spend: 52054.17233345695\n", + "After adstock: 52054.50566679028\n", + "After hill transform: 0.3404950552007104\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,948.05\n", + "Adstocked value: 5,948.38\n", + "Saturated value: 0.0286\n", + "Final response: 1920.3521\n", + "Raw spend: 5948.050319505992\n", + "After adstock: 5948.383652839325\n", + "After hill transform: 0.02858707510725321\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1370\n", + "Raw spend: 7648.717848276051\n", + "After adstock: 7648.894318864286\n", + "After hill transform: 0.34758062927327693\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,504.37\n", + "Adstocked value: 12,505.59\n", + "Saturated value: 0.0004\n", + "Final response: 229.5711\n", + "Raw spend: 12504.36866171135\n", + "After adstock: 12505.590883933573\n", + "After hill transform: 0.00042502383437171166\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,103.53\n", + "Adstocked value: 52,103.87\n", + "Saturated value: 0.3406\n", + "Final response: 48677.1652\n", + "Raw spend: 52103.53183816706\n", + "After adstock: 52103.865171500394\n", + "After hill transform: 0.34061988692302636\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,799.97\n", + "Adstocked value: 5,800.30\n", + "Saturated value: 0.0268\n", + "Final response: 1800.3493\n", + "Raw spend: 5799.969708520572\n", + "After adstock: 5800.303041853905\n", + "After hill transform: 0.02680066968177218\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717935831799\n", + "After adstock: 7648.894406420034\n", + "After hill transform: 0.34758063647751625\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.24\n", + "Adstocked value: 12,515.46\n", + "Saturated value: 0.0004\n", + "Final response: 230.1143\n", + "Raw spend: 12514.240763583308\n", + "After adstock: 12515.46298580553\n", + "After hill transform: 0.00042602962305854586\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.47\n", + "Adstocked value: 52,108.80\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9483\n", + "Raw spend: 52108.46778863807\n", + "After adstock: 52108.8011219714\n", + "After hill transform: 0.3406323648066516\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,785.16\n", + "Adstocked value: 5,785.49\n", + "Saturated value: 0.0266\n", + "Final response: 1788.5961\n", + "Raw spend: 5785.16164742203\n", + "After adstock: 5785.494980755363\n", + "After hill transform: 0.026625706982827277\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179445873735\n", + "After adstock: 7648.894415175609\n", + "After hill transform: 0.3475806371979401\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,515.23\n", + "Adstocked value: 12,516.45\n", + "Saturated value: 0.0004\n", + "Final response: 230.1687\n", + "Raw spend: 12515.227973770503\n", + "After adstock: 12516.450195992726\n", + "After hill transform: 0.0004261302889855888\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.96\n", + "Adstocked value: 52,109.29\n", + "Saturated value: 0.3406\n", + "Final response: 48679.1266\n", + "Raw spend: 52108.961383685164\n", + "After adstock: 52109.2947170185\n", + "After hill transform: 0.3406336125421582\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,783.68\n", + "Adstocked value: 5,784.01\n", + "Saturated value: 0.0266\n", + "Final response: 1787.4233\n", + "Raw spend: 5783.680841312175\n", + "After adstock: 5784.014174645508\n", + "After hill transform: 0.02660824740712373\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717945462931\n", + "After adstock: 7648.894416051166\n", + "After hill transform: 0.34758063726998256\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,515.23\n", + "Adstocked value: 12,516.45\n", + "Saturated value: 0.0004\n", + "Final response: 230.1687\n", + "Raw spend: 12515.227973785404\n", + "After adstock: 12516.450196007627\n", + "After hill transform: 0.0004261302889871083\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.96\n", + "Adstocked value: 52,109.29\n", + "Saturated value: 0.3406\n", + "Final response: 48679.1266\n", + "Raw spend: 52108.961383685164\n", + "After adstock: 52109.2947170185\n", + "After hill transform: 0.3406336125421582\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,783.68\n", + "Adstocked value: 5,784.01\n", + "Saturated value: 0.0266\n", + "Final response: 1787.4233\n", + "Raw spend: 5783.680841312175\n", + "After adstock: 5784.014174645508\n", + "After hill transform: 0.02660824740712373\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717945462931\n", + "After adstock: 7648.894416051166\n", + "After hill transform: 0.34758063726998256\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,515.23\n", + "Adstocked value: 12,516.45\n", + "Saturated value: 0.0004\n", + "Final response: 230.1687\n", + "Raw spend: 12515.227973770503\n", + "After adstock: 12516.450195992726\n", + "After hill transform: 0.0004261302889855888\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.96\n", + "Adstocked value: 52,109.29\n", + "Saturated value: 0.3406\n", + "Final response: 48679.1266\n", + "Raw spend: 52108.961383700065\n", + "After adstock: 52109.2947170334\n", + "After hill transform: 0.3406336125421959\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,783.68\n", + "Adstocked value: 5,784.01\n", + "Saturated value: 0.0266\n", + "Final response: 1787.4233\n", + "Raw spend: 5783.680841312175\n", + "After adstock: 5784.014174645508\n", + "After hill transform: 0.02660824740712373\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717945462931\n", + "After adstock: 7648.894416051166\n", + "After hill transform: 0.34758063726998256\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,515.23\n", + "Adstocked value: 12,516.45\n", + "Saturated value: 0.0004\n", + "Final response: 230.1687\n", + "Raw spend: 12515.227973770503\n", + "After adstock: 12516.450195992726\n", + "After hill transform: 0.0004261302889855888\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.96\n", + "Adstocked value: 52,109.29\n", + "Saturated value: 0.3406\n", + "Final response: 48679.1266\n", + "Raw spend: 52108.961383685164\n", + "After adstock: 52109.2947170185\n", + "After hill transform: 0.3406336125421582\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,783.68\n", + "Adstocked value: 5,784.01\n", + "Saturated value: 0.0266\n", + "Final response: 1787.4233\n", + "Raw spend: 5783.680841327076\n", + "After adstock: 5784.0141746604095\n", + "After hill transform: 0.02660824740729939\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717945462931\n", + "After adstock: 7648.894416051166\n", + "After hill transform: 0.34758063726998256\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,515.23\n", + "Adstocked value: 12,516.45\n", + "Saturated value: 0.0004\n", + "Final response: 230.1687\n", + "Raw spend: 12515.227973770503\n", + "After adstock: 12516.450195992726\n", + "After hill transform: 0.0004261302889855888\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.96\n", + "Adstocked value: 52,109.29\n", + "Saturated value: 0.3406\n", + "Final response: 48679.1266\n", + "Raw spend: 52108.961383685164\n", + "After adstock: 52109.2947170185\n", + "After hill transform: 0.3406336125421582\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,783.68\n", + "Adstocked value: 5,784.01\n", + "Saturated value: 0.0266\n", + "Final response: 1787.4233\n", + "Raw spend: 5783.680841312175\n", + "After adstock: 5784.014174645508\n", + "After hill transform: 0.02660824740712373\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179454778325\n", + "After adstock: 7648.894416066068\n", + "After hill transform: 0.34758063727120864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,301.55\n", + "Adstocked value: 12,302.77\n", + "Saturated value: 0.0004\n", + "Final response: 218.5980\n", + "Raw spend: 12301.548715871186\n", + "After adstock: 12302.770938093408\n", + "After hill transform: 0.0004047084904856518\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,002.12\n", + "Adstocked value: 52,002.46\n", + "Saturated value: 0.3404\n", + "Final response: 48640.4996\n", + "Raw spend: 52002.12394516164\n", + "After adstock: 52002.45727849498\n", + "After hill transform: 0.34036331893662103\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 6,104.20\n", + "Adstocked value: 6,104.53\n", + "Saturated value: 0.0305\n", + "Final response: 2051.7779\n", + "Raw spend: 6104.19772724731\n", + "After adstock: 6104.531060580643\n", + "After hill transform: 0.0305435293445926\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1368\n", + "Raw spend: 7648.717755950639\n", + "After adstock: 7648.894226538874\n", + "After hill transform: 0.3475806216765814\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,493.86\n", + "Adstocked value: 12,495.08\n", + "Saturated value: 0.0004\n", + "Final response: 228.9937\n", + "Raw spend: 12493.860047980572\n", + "After adstock: 12495.082270202794\n", + "After hill transform: 0.00042395493491014896\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,098.28\n", + "Adstocked value: 52,098.61\n", + "Saturated value: 0.3406\n", + "Final response: 48675.2668\n", + "Raw spend: 52098.27763983281\n", + "After adstock: 52098.61097316615\n", + "After hill transform: 0.34060660346556854\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,815.73\n", + "Adstocked value: 5,816.07\n", + "Saturated value: 0.0270\n", + "Final response: 1812.9096\n", + "Raw spend: 5815.732529905688\n", + "After adstock: 5816.065863239021\n", + "After hill transform: 0.026987646640845075\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717926511702\n", + "After adstock: 7648.894397099937\n", + "After hill transform: 0.3475806357106424\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,513.09\n", + "Adstocked value: 12,514.31\n", + "Saturated value: 0.0004\n", + "Final response: 230.0510\n", + "Raw spend: 12513.09118119151\n", + "After adstock: 12514.313403413733\n", + "After hill transform: 0.00042591241997331803\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,107.89\n", + "Adstocked value: 52,108.23\n", + "Saturated value: 0.3406\n", + "Final response: 48678.7407\n", + "Raw spend: 52107.89300929993\n", + "After adstock: 52108.226342633265\n", + "After hill transform: 0.340630911837116\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,786.89\n", + "Adstocked value: 5,787.22\n", + "Saturated value: 0.0266\n", + "Final response: 1789.9624\n", + "Raw spend: 5786.886010171526\n", + "After adstock: 5787.219343504859\n", + "After hill transform: 0.026646046640995447\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717943567808\n", + "After adstock: 7648.894414156043\n", + "After hill transform: 0.3475806371140485\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,515.01\n", + "Adstocked value: 12,516.24\n", + "Saturated value: 0.0004\n", + "Final response: 230.1569\n", + "Raw spend: 12515.014294512604\n", + "After adstock: 12516.236516734827\n", + "After hill transform: 0.00042610849874645225\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.85\n", + "Adstocked value: 52,109.19\n", + "Saturated value: 0.3406\n", + "Final response: 48679.0881\n", + "Raw spend: 52108.85454624664\n", + "After adstock: 52109.18787957998\n", + "After hill transform: 0.34063334247367993\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.00\n", + "Adstocked value: 5,784.33\n", + "Saturated value: 0.0266\n", + "Final response: 1787.6771\n", + "Raw spend: 5784.00135819811\n", + "After adstock: 5784.334691531443\n", + "After hill transform: 0.026612025924258938\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717945273419\n", + "After adstock: 7648.894415861654\n", + "After hill transform: 0.34758063725438915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,515.01\n", + "Adstocked value: 12,516.24\n", + "Saturated value: 0.0004\n", + "Final response: 230.1569\n", + "Raw spend: 12515.014294527506\n", + "After adstock: 12516.236516749728\n", + "After hill transform: 0.0004261084987479718\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.85\n", + "Adstocked value: 52,109.19\n", + "Saturated value: 0.3406\n", + "Final response: 48679.0881\n", + "Raw spend: 52108.85454624664\n", + "After adstock: 52109.18787957998\n", + "After hill transform: 0.34063334247367993\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.00\n", + "Adstocked value: 5,784.33\n", + "Saturated value: 0.0266\n", + "Final response: 1787.6771\n", + "Raw spend: 5784.00135819811\n", + "After adstock: 5784.334691531443\n", + "After hill transform: 0.026612025924258938\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717945273419\n", + "After adstock: 7648.894415861654\n", + "After hill transform: 0.34758063725438915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,515.01\n", + "Adstocked value: 12,516.24\n", + "Saturated value: 0.0004\n", + "Final response: 230.1569\n", + "Raw spend: 12515.014294512604\n", + "After adstock: 12516.236516734827\n", + "After hill transform: 0.00042610849874645225\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.85\n", + "Adstocked value: 52,109.19\n", + "Saturated value: 0.3406\n", + "Final response: 48679.0881\n", + "Raw spend: 52108.854546261544\n", + "After adstock: 52109.18787959488\n", + "After hill transform: 0.34063334247371757\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.00\n", + "Adstocked value: 5,784.33\n", + "Saturated value: 0.0266\n", + "Final response: 1787.6771\n", + "Raw spend: 5784.00135819811\n", + "After adstock: 5784.334691531443\n", + "After hill transform: 0.026612025924258938\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717945273419\n", + "After adstock: 7648.894415861654\n", + "After hill transform: 0.34758063725438915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,515.01\n", + "Adstocked value: 12,516.24\n", + "Saturated value: 0.0004\n", + "Final response: 230.1569\n", + "Raw spend: 12515.014294512604\n", + "After adstock: 12516.236516734827\n", + "After hill transform: 0.00042610849874645225\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.85\n", + "Adstocked value: 52,109.19\n", + "Saturated value: 0.3406\n", + "Final response: 48679.0881\n", + "Raw spend: 52108.85454624664\n", + "After adstock: 52109.18787957998\n", + "After hill transform: 0.34063334247367993\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.00\n", + "Adstocked value: 5,784.33\n", + "Saturated value: 0.0266\n", + "Final response: 1787.6771\n", + "Raw spend: 5784.001358213011\n", + "After adstock: 5784.334691546344\n", + "After hill transform: 0.026612025924434606\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717945273419\n", + "After adstock: 7648.894415861654\n", + "After hill transform: 0.34758063725438915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,515.01\n", + "Adstocked value: 12,516.24\n", + "Saturated value: 0.0004\n", + "Final response: 230.1569\n", + "Raw spend: 12515.014294512604\n", + "After adstock: 12516.236516734827\n", + "After hill transform: 0.00042610849874645225\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.85\n", + "Adstocked value: 52,109.19\n", + "Saturated value: 0.3406\n", + "Final response: 48679.0881\n", + "Raw spend: 52108.85454624664\n", + "After adstock: 52109.18787957998\n", + "After hill transform: 0.34063334247367993\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.00\n", + "Adstocked value: 5,784.33\n", + "Saturated value: 0.0266\n", + "Final response: 1787.6771\n", + "Raw spend: 5784.00135819811\n", + "After adstock: 5784.334691531443\n", + "After hill transform: 0.026612025924258938\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794528832\n", + "After adstock: 7648.894415876555\n", + "After hill transform: 0.3475806372556152\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,445.52\n", + "Adstocked value: 11,446.74\n", + "Saturated value: 0.0003\n", + "Final response: 176.1260\n", + "Raw spend: 11445.52108515518\n", + "After adstock: 11446.743307377403\n", + "After hill transform: 0.00032607652011949707\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 51,574.12\n", + "Adstocked value: 51,574.45\n", + "Saturated value: 0.3393\n", + "Final response: 48485.1052\n", + "Raw spend: 51574.118893526625\n", + "After adstock: 51574.45222685996\n", + "After hill transform: 0.33927594188218096\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 7,388.23\n", + "Adstocked value: 7,388.56\n", + "Saturated value: 0.0495\n", + "Final response: 3325.1694\n", + "Raw spend: 7388.231168809882\n", + "After adstock: 7388.564502143215\n", + "After hill transform: 0.0494997089100768\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1351\n", + "Raw spend: 7648.716996739091\n", + "After adstock: 7648.893467327326\n", + "After hill transform: 0.3475805592073338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,408.06\n", + "Adstocked value: 12,409.29\n", + "Saturated value: 0.0004\n", + "Final response: 224.3162\n", + "Raw spend: 12408.064973576862\n", + "After adstock: 12409.287195799085\n", + "After hill transform: 0.00041529503113427245\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,055.38\n", + "Adstocked value: 52,055.71\n", + "Saturated value: 0.3405\n", + "Final response: 48659.7627\n", + "Raw spend: 52055.38098097464\n", + "After adstock: 52055.714314307974\n", + "After hill transform: 0.340498113056947\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,944.42\n", + "Adstocked value: 5,944.76\n", + "Saturated value: 0.0285\n", + "Final response: 1917.3599\n", + "Raw spend: 5944.424339259287\n", + "After adstock: 5944.75767259262\n", + "After hill transform: 0.028542531868420883\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1370\n", + "Raw spend: 7648.7178504199865\n", + "After adstock: 7648.894321008222\n", + "After hill transform: 0.3475806294496837\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,504.32\n", + "Adstocked value: 12,505.54\n", + "Saturated value: 0.0004\n", + "Final response: 229.5684\n", + "Raw spend: 12504.31936241903\n", + "After adstock: 12505.541584641252\n", + "After hill transform: 0.00042501881563607126\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,103.51\n", + "Adstocked value: 52,103.84\n", + "Saturated value: 0.3406\n", + "Final response: 48677.1562\n", + "Raw spend: 52103.50718971944\n", + "After adstock: 52103.84052305278\n", + "After hill transform: 0.3406198246103337\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,800.04\n", + "Adstocked value: 5,800.38\n", + "Saturated value: 0.0268\n", + "Final response: 1800.4081\n", + "Raw spend: 5800.043656304228\n", + "After adstock: 5800.376989637561\n", + "After hill transform: 0.02680154507663439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717935788076\n", + "After adstock: 7648.894406376311\n", + "After hill transform: 0.34758063647391857\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,513.94\n", + "Adstocked value: 12,515.17\n", + "Saturated value: 0.0004\n", + "Final response: 230.0980\n", + "Raw spend: 12513.944801303247\n", + "After adstock: 12515.16702352547\n", + "After hill transform: 0.0004259994468384115\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.32\n", + "Adstocked value: 52,108.65\n", + "Saturated value: 0.3406\n", + "Final response: 48678.8949\n", + "Raw spend: 52108.31981059392\n", + "After adstock: 52108.65314392726\n", + "After hill transform: 0.3406319907381007\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,785.61\n", + "Adstocked value: 5,785.94\n", + "Saturated value: 0.0266\n", + "Final response: 1788.9478\n", + "Raw spend: 5785.605588008722\n", + "After adstock: 5785.938921342055\n", + "After hill transform: 0.02663094260328786\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944324884\n", + "After adstock: 7648.894414913119\n", + "After hill transform: 0.347580637176342\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.91\n", + "Adstocked value: 12,516.13\n", + "Saturated value: 0.0004\n", + "Final response: 230.1510\n", + "Raw spend: 12514.907345191668\n", + "After adstock: 12516.129567413891\n", + "After hill transform: 0.00042609759271944466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.80\n", + "Adstocked value: 52,109.13\n", + "Saturated value: 0.3406\n", + "Final response: 48679.0687\n", + "Raw spend: 52108.80107268137\n", + "After adstock: 52109.13440601471\n", + "After hill transform: 0.3406332073006295\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.16\n", + "Adstocked value: 5,784.50\n", + "Saturated value: 0.0266\n", + "Final response: 1787.8041\n", + "Raw spend: 5784.161781179171\n", + "After adstock: 5784.495114512504\n", + "After hill transform: 0.02661391723988064\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717945178566\n", + "After adstock: 7648.894415766801\n", + "After hill transform: 0.34758063724658445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.91\n", + "Adstocked value: 12,516.13\n", + "Saturated value: 0.0004\n", + "Final response: 230.1510\n", + "Raw spend: 12514.90734520657\n", + "After adstock: 12516.129567428792\n", + "After hill transform: 0.0004260975927209641\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.80\n", + "Adstocked value: 52,109.13\n", + "Saturated value: 0.3406\n", + "Final response: 48679.0687\n", + "Raw spend: 52108.80107268137\n", + "After adstock: 52109.13440601471\n", + "After hill transform: 0.3406332073006295\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.16\n", + "Adstocked value: 5,784.50\n", + "Saturated value: 0.0266\n", + "Final response: 1787.8041\n", + "Raw spend: 5784.161781179171\n", + "After adstock: 5784.495114512504\n", + "After hill transform: 0.02661391723988064\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717945178566\n", + "After adstock: 7648.894415766801\n", + "After hill transform: 0.34758063724658445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.91\n", + "Adstocked value: 12,516.13\n", + "Saturated value: 0.0004\n", + "Final response: 230.1510\n", + "Raw spend: 12514.907345191668\n", + "After adstock: 12516.129567413891\n", + "After hill transform: 0.00042609759271944466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.80\n", + "Adstocked value: 52,109.13\n", + "Saturated value: 0.3406\n", + "Final response: 48679.0687\n", + "Raw spend: 52108.801072696275\n", + "After adstock: 52109.13440602961\n", + "After hill transform: 0.3406332073006672\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.16\n", + "Adstocked value: 5,784.50\n", + "Saturated value: 0.0266\n", + "Final response: 1787.8041\n", + "Raw spend: 5784.161781179171\n", + "After adstock: 5784.495114512504\n", + "After hill transform: 0.02661391723988064\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717945178566\n", + "After adstock: 7648.894415766801\n", + "After hill transform: 0.34758063724658445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.91\n", + "Adstocked value: 12,516.13\n", + "Saturated value: 0.0004\n", + "Final response: 230.1510\n", + "Raw spend: 12514.907345191668\n", + "After adstock: 12516.129567413891\n", + "After hill transform: 0.00042609759271944466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.80\n", + "Adstocked value: 52,109.13\n", + "Saturated value: 0.3406\n", + "Final response: 48679.0687\n", + "Raw spend: 52108.80107268137\n", + "After adstock: 52109.13440601471\n", + "After hill transform: 0.3406332073006295\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.16\n", + "Adstocked value: 5,784.50\n", + "Saturated value: 0.0266\n", + "Final response: 1787.8041\n", + "Raw spend: 5784.161781194072\n", + "After adstock: 5784.495114527405\n", + "After hill transform: 0.026613917240056323\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717945178566\n", + "After adstock: 7648.894415766801\n", + "After hill transform: 0.34758063724658445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.91\n", + "Adstocked value: 12,516.13\n", + "Saturated value: 0.0004\n", + "Final response: 230.1510\n", + "Raw spend: 12514.907345191668\n", + "After adstock: 12516.129567413891\n", + "After hill transform: 0.00042609759271944466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.80\n", + "Adstocked value: 52,109.13\n", + "Saturated value: 0.3406\n", + "Final response: 48679.0687\n", + "Raw spend: 52108.80107268137\n", + "After adstock: 52109.13440601471\n", + "After hill transform: 0.3406332073006295\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.16\n", + "Adstocked value: 5,784.50\n", + "Saturated value: 0.0266\n", + "Final response: 1787.8041\n", + "Raw spend: 5784.161781179171\n", + "After adstock: 5784.495114512504\n", + "After hill transform: 0.02661391723988064\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717945193467\n", + "After adstock: 7648.894415781702\n", + "After hill transform: 0.3475806372478105\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 9,943.28\n", + "Adstocked value: 9,944.50\n", + "Saturated value: 0.0002\n", + "Final response: 115.5531\n", + "Raw spend: 9943.27504211023\n", + "After adstock: 9944.497264332453\n", + "After hill transform: 0.0002139329855806737\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 50,823.01\n", + "Adstocked value: 50,823.34\n", + "Saturated value: 0.3373\n", + "Final response: 48209.8561\n", + "Raw spend: 50823.011256635655\n", + "After adstock: 50823.34458996899\n", + "After hill transform: 0.3373498781168846\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,641.59\n", + "Adstocked value: 9,641.92\n", + "Saturated value: 0.0950\n", + "Final response: 6380.4538\n", + "Raw spend: 9641.586181088936\n", + "After adstock: 9641.91951442227\n", + "After hill transform: 0.09498180866700354\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1320\n", + "Raw spend: 7648.715664395959\n", + "After adstock: 7648.892134984194\n", + "After hill transform: 0.34758044957981943\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,257.74\n", + "Adstocked value: 12,258.97\n", + "Saturated value: 0.0004\n", + "Final response: 216.2749\n", + "Raw spend: 12257.744114883524\n", + "After adstock: 12258.966337105747\n", + "After hill transform: 0.0004004074706167377\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 51,980.22\n", + "Adstocked value: 51,980.56\n", + "Saturated value: 0.3403\n", + "Final response: 48632.5731\n", + "Raw spend: 51980.2220910768\n", + "After adstock: 51980.55542441014\n", + "After hill transform: 0.34030785255141005\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 6,169.90\n", + "Adstocked value: 6,170.24\n", + "Saturated value: 0.0314\n", + "Final response: 2108.5875\n", + "Raw spend: 6169.904221170147\n", + "After adstock: 6170.23755450348\n", + "After hill transform: 0.03138921720347091\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1367\n", + "Raw spend: 7648.717717100305\n", + "After adstock: 7648.89418768854\n", + "After hill transform: 0.34758061847990834\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,489.19\n", + "Adstocked value: 12,490.41\n", + "Saturated value: 0.0004\n", + "Final response: 228.7375\n", + "Raw spend: 12489.191022160854\n", + "After adstock: 12490.413244383077\n", + "After hill transform: 0.0004234805926955505\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,095.94\n", + "Adstocked value: 52,096.28\n", + "Saturated value: 0.3406\n", + "Final response: 48674.4234\n", + "Raw spend: 52095.943174520915\n", + "After adstock: 52096.27650785425\n", + "After hill transform: 0.34060070121276037\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,822.74\n", + "Adstocked value: 5,823.07\n", + "Saturated value: 0.0271\n", + "Final response: 1818.5065\n", + "Raw spend: 5822.736025178268\n", + "After adstock: 5823.069358511601\n", + "After hill transform: 0.027070964178024383\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.71792237074\n", + "After adstock: 7648.894392958975\n", + "After hill transform: 0.3475806353699169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,512.34\n", + "Adstocked value: 12,513.56\n", + "Saturated value: 0.0004\n", + "Final response: 230.0094\n", + "Raw spend: 12512.335712888587\n", + "After adstock: 12513.55793511081\n", + "After hill transform: 0.00042583540959222245\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,107.52\n", + "Adstocked value: 52,107.85\n", + "Saturated value: 0.3406\n", + "Final response: 48678.6042\n", + "Raw spend: 52107.51528286533\n", + "After adstock: 52107.848616198666\n", + "After hill transform: 0.34062995698532467\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,788.02\n", + "Adstocked value: 5,788.35\n", + "Saturated value: 0.0267\n", + "Final response: 1790.8607\n", + "Raw spend: 5788.019205579081\n", + "After adstock: 5788.352538912414\n", + "After hill transform: 0.026659418131791686\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717942897783\n", + "After adstock: 7648.8944134860185\n", + "After hill transform: 0.3475806370589177\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.65\n", + "Adstocked value: 12,515.87\n", + "Saturated value: 0.0004\n", + "Final response: 230.1369\n", + "Raw spend: 12514.65018196136\n", + "After adstock: 12515.872404183583\n", + "After hill transform: 0.00042607136957222784\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.67\n", + "Adstocked value: 52,109.01\n", + "Saturated value: 0.3406\n", + "Final response: 48679.0223\n", + "Raw spend: 52108.67249369977\n", + "After adstock: 52109.00582703311\n", + "After hill transform: 0.3406328822720334\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.55\n", + "Adstocked value: 5,784.88\n", + "Saturated value: 0.0266\n", + "Final response: 1788.1097\n", + "Raw spend: 5784.547523619162\n", + "After adstock: 5784.880856952495\n", + "After hill transform: 0.026618465292171507\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944950487\n", + "After adstock: 7648.894415538723\n", + "After hill transform: 0.34758063722781773\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.65\n", + "Adstocked value: 12,515.87\n", + "Saturated value: 0.0004\n", + "Final response: 230.1369\n", + "Raw spend: 12514.650181976262\n", + "After adstock: 12515.872404198484\n", + "After hill transform: 0.00042607136957374734\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.67\n", + "Adstocked value: 52,109.01\n", + "Saturated value: 0.3406\n", + "Final response: 48679.0223\n", + "Raw spend: 52108.67249369977\n", + "After adstock: 52109.00582703311\n", + "After hill transform: 0.3406328822720334\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.55\n", + "Adstocked value: 5,784.88\n", + "Saturated value: 0.0266\n", + "Final response: 1788.1097\n", + "Raw spend: 5784.547523619162\n", + "After adstock: 5784.880856952495\n", + "After hill transform: 0.026618465292171507\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944950487\n", + "After adstock: 7648.894415538723\n", + "After hill transform: 0.34758063722781773\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.65\n", + "Adstocked value: 12,515.87\n", + "Saturated value: 0.0004\n", + "Final response: 230.1369\n", + "Raw spend: 12514.65018196136\n", + "After adstock: 12515.872404183583\n", + "After hill transform: 0.00042607136957222784\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.67\n", + "Adstocked value: 52,109.01\n", + "Saturated value: 0.3406\n", + "Final response: 48679.0223\n", + "Raw spend: 52108.67249371467\n", + "After adstock: 52109.00582704801\n", + "After hill transform: 0.34063288227207117\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.55\n", + "Adstocked value: 5,784.88\n", + "Saturated value: 0.0266\n", + "Final response: 1788.1097\n", + "Raw spend: 5784.547523619162\n", + "After adstock: 5784.880856952495\n", + "After hill transform: 0.026618465292171507\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944950487\n", + "After adstock: 7648.894415538723\n", + "After hill transform: 0.34758063722781773\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.65\n", + "Adstocked value: 12,515.87\n", + "Saturated value: 0.0004\n", + "Final response: 230.1369\n", + "Raw spend: 12514.65018196136\n", + "After adstock: 12515.872404183583\n", + "After hill transform: 0.00042607136957222784\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.67\n", + "Adstocked value: 52,109.01\n", + "Saturated value: 0.3406\n", + "Final response: 48679.0223\n", + "Raw spend: 52108.67249369977\n", + "After adstock: 52109.00582703311\n", + "After hill transform: 0.3406328822720334\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.55\n", + "Adstocked value: 5,784.88\n", + "Saturated value: 0.0266\n", + "Final response: 1788.1097\n", + "Raw spend: 5784.5475236340635\n", + "After adstock: 5784.8808569673965\n", + "After hill transform: 0.026618465292347203\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944950487\n", + "After adstock: 7648.894415538723\n", + "After hill transform: 0.34758063722781773\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.65\n", + "Adstocked value: 12,515.87\n", + "Saturated value: 0.0004\n", + "Final response: 230.1369\n", + "Raw spend: 12514.65018196136\n", + "After adstock: 12515.872404183583\n", + "After hill transform: 0.00042607136957222784\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.67\n", + "Adstocked value: 52,109.01\n", + "Saturated value: 0.3406\n", + "Final response: 48679.0223\n", + "Raw spend: 52108.67249369977\n", + "After adstock: 52109.00582703311\n", + "After hill transform: 0.3406328822720334\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.55\n", + "Adstocked value: 5,784.88\n", + "Saturated value: 0.0266\n", + "Final response: 1788.1097\n", + "Raw spend: 5784.547523619162\n", + "After adstock: 5784.880856952495\n", + "After hill transform: 0.026618465292171507\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944965389\n", + "After adstock: 7648.894415553624\n", + "After hill transform: 0.34758063722904387\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 9,943.28\n", + "Adstocked value: 9,944.50\n", + "Saturated value: 0.0002\n", + "Final response: 115.5531\n", + "Raw spend: 9943.275035908664\n", + "After adstock: 9944.497258130887\n", + "After hill transform: 0.0002139329851809736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 50,823.01\n", + "Adstocked value: 50,823.34\n", + "Saturated value: 0.3373\n", + "Final response: 48209.8561\n", + "Raw spend: 50823.01126269252\n", + "After adstock: 50823.344596025854\n", + "After hill transform: 0.3373498781325089\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,641.59\n", + "Adstocked value: 9,641.92\n", + "Saturated value: 0.0950\n", + "Final response: 6380.4538\n", + "Raw spend: 9641.586181089742\n", + "After adstock: 9641.919514423076\n", + "After hill transform: 0.09498180866702245\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1320\n", + "Raw spend: 7648.715664395943\n", + "After adstock: 7648.8921349841785\n", + "After hill transform: 0.34758044957981815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,257.51\n", + "Adstocked value: 12,258.73\n", + "Saturated value: 0.0004\n", + "Final response: 216.2626\n", + "Raw spend: 12257.512667356092\n", + "After adstock: 12258.734889578314\n", + "After hill transform: 0.00040038482679861476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 51,980.11\n", + "Adstocked value: 51,980.44\n", + "Saturated value: 0.3403\n", + "Final response: 48632.5312\n", + "Raw spend: 51980.106370599045\n", + "After adstock: 51980.43970393238\n", + "After hill transform: 0.34030755943918056\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 6,170.25\n", + "Adstocked value: 6,170.58\n", + "Saturated value: 0.0314\n", + "Final response: 2108.8900\n", + "Raw spend: 6170.25138936622\n", + "After adstock: 6170.584722699553\n", + "After hill transform: 0.03139372084379137\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1367\n", + "Raw spend: 7648.717716895033\n", + "After adstock: 7648.894187483268\n", + "After hill transform: 0.3475806184630182\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,488.94\n", + "Adstocked value: 12,490.16\n", + "Saturated value: 0.0004\n", + "Final response: 228.7235\n", + "Raw spend: 12488.936430500833\n", + "After adstock: 12490.158652723056\n", + "After hill transform: 0.00042345473802572606\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,095.82\n", + "Adstocked value: 52,096.15\n", + "Saturated value: 0.3406\n", + "Final response: 48674.3774\n", + "Raw spend: 52095.815881389695\n", + "After adstock: 52096.14921472303\n", + "After hill transform: 0.340600379370037\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,823.12\n", + "Adstocked value: 5,823.45\n", + "Saturated value: 0.0271\n", + "Final response: 1818.8120\n", + "Raw spend: 5823.117910193868\n", + "After adstock: 5823.451243527201\n", + "After hill transform: 0.027075511594192705\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717922144942\n", + "After adstock: 7648.8943927331775\n", + "After hill transform: 0.3475806353513379\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,512.08\n", + "Adstocked value: 12,513.30\n", + "Saturated value: 0.0004\n", + "Final response: 229.9953\n", + "Raw spend: 12512.078806815307\n", + "After adstock: 12513.30102903753\n", + "After hill transform: 0.00042580922339916167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,107.39\n", + "Adstocked value: 52,107.72\n", + "Saturated value: 0.3406\n", + "Final response: 48678.5578\n", + "Raw spend: 52107.386832468765\n", + "After adstock: 52107.7201658021\n", + "After hill transform: 0.34062963227525833\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,788.40\n", + "Adstocked value: 5,788.74\n", + "Saturated value: 0.0267\n", + "Final response: 1791.1662\n", + "Raw spend: 5788.4045622766325\n", + "After adstock: 5788.737895609966\n", + "After hill transform: 0.02666396615786165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717942669933\n", + "After adstock: 7648.894413258168\n", + "After hill transform: 0.3475806370401698\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.39\n", + "Adstocked value: 12,515.62\n", + "Saturated value: 0.0004\n", + "Final response: 230.1227\n", + "Raw spend: 12514.393044446755\n", + "After adstock: 12515.615266668978\n", + "After hill transform: 0.00042604515012149185\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.88\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9758\n", + "Raw spend: 52108.54392757667\n", + "After adstock: 52108.877260910005\n", + "After hill transform: 0.34063255727528985\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.93\n", + "Adstocked value: 5,785.27\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4152\n", + "Raw spend: 5784.933227484909\n", + "After adstock: 5785.266560818242\n", + "After hill transform: 0.026623013342213488\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944722432\n", + "After adstock: 7648.894415310667\n", + "After hill transform: 0.3475806372090529\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.39\n", + "Adstocked value: 12,515.62\n", + "Saturated value: 0.0004\n", + "Final response: 230.1227\n", + "Raw spend: 12514.393044461656\n", + "After adstock: 12515.615266683879\n", + "After hill transform: 0.00042604515012301125\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.88\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9758\n", + "Raw spend: 52108.54392757667\n", + "After adstock: 52108.877260910005\n", + "After hill transform: 0.34063255727528985\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.93\n", + "Adstocked value: 5,785.27\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4152\n", + "Raw spend: 5784.933227484909\n", + "After adstock: 5785.266560818242\n", + "After hill transform: 0.026623013342213488\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944722432\n", + "After adstock: 7648.894415310667\n", + "After hill transform: 0.3475806372090529\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.39\n", + "Adstocked value: 12,515.62\n", + "Saturated value: 0.0004\n", + "Final response: 230.1227\n", + "Raw spend: 12514.393044446755\n", + "After adstock: 12515.615266668978\n", + "After hill transform: 0.00042604515012149185\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.88\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9758\n", + "Raw spend: 52108.54392759157\n", + "After adstock: 52108.877260924906\n", + "After hill transform: 0.3406325572753275\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.93\n", + "Adstocked value: 5,785.27\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4152\n", + "Raw spend: 5784.933227484909\n", + "After adstock: 5785.266560818242\n", + "After hill transform: 0.026623013342213488\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944722432\n", + "After adstock: 7648.894415310667\n", + "After hill transform: 0.3475806372090529\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.39\n", + "Adstocked value: 12,515.62\n", + "Saturated value: 0.0004\n", + "Final response: 230.1227\n", + "Raw spend: 12514.393044446755\n", + "After adstock: 12515.615266668978\n", + "After hill transform: 0.00042604515012149185\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.88\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9758\n", + "Raw spend: 52108.54392757667\n", + "After adstock: 52108.877260910005\n", + "After hill transform: 0.34063255727528985\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.93\n", + "Adstocked value: 5,785.27\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4152\n", + "Raw spend: 5784.9332274998105\n", + "After adstock: 5785.266560833144\n", + "After hill transform: 0.026623013342389208\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944722432\n", + "After adstock: 7648.894415310667\n", + "After hill transform: 0.3475806372090529\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.39\n", + "Adstocked value: 12,515.62\n", + "Saturated value: 0.0004\n", + "Final response: 230.1227\n", + "Raw spend: 12514.393044446755\n", + "After adstock: 12515.615266668978\n", + "After hill transform: 0.00042604515012149185\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.88\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9758\n", + "Raw spend: 52108.54392757667\n", + "After adstock: 52108.877260910005\n", + "After hill transform: 0.34063255727528985\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.93\n", + "Adstocked value: 5,785.27\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4152\n", + "Raw spend: 5784.933227484909\n", + "After adstock: 5785.266560818242\n", + "After hill transform: 0.026623013342213488\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944737333\n", + "After adstock: 7648.894415325568\n", + "After hill transform: 0.34758063721027904\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 9,943.28\n", + "Adstocked value: 9,944.50\n", + "Saturated value: 0.0002\n", + "Final response: 115.5531\n", + "Raw spend: 9943.275039128646\n", + "After adstock: 9944.497261350869\n", + "After hill transform: 0.00021393298538850624\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 50,823.01\n", + "Adstocked value: 50,823.34\n", + "Saturated value: 0.3373\n", + "Final response: 48209.8561\n", + "Raw spend: 50823.011263891756\n", + "After adstock: 50823.34459722509\n", + "After hill transform: 0.33734987813560247\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,641.59\n", + "Adstocked value: 9,641.92\n", + "Saturated value: 0.0950\n", + "Final response: 6380.4538\n", + "Raw spend: 9641.586176813562\n", + "After adstock: 9641.919510146896\n", + "After hill transform: 0.09498180856666072\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1320\n", + "Raw spend: 7648.715664396804\n", + "After adstock: 7648.892134985039\n", + "After hill transform: 0.347580449579889\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,257.28\n", + "Adstocked value: 12,258.50\n", + "Saturated value: 0.0004\n", + "Final response: 216.2504\n", + "Raw spend: 12257.281243914944\n", + "After adstock: 12258.503466137166\n", + "After hill transform: 0.000400362186189407\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 51,979.99\n", + "Adstocked value: 51,980.32\n", + "Saturated value: 0.3403\n", + "Final response: 48632.4893\n", + "Raw spend: 51979.990661208176\n", + "After adstock: 51980.32399454151\n", + "After hill transform: 0.34030726635450315\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 6,170.60\n", + "Adstocked value: 6,170.93\n", + "Saturated value: 0.0314\n", + "Final response: 2109.1925\n", + "Raw spend: 6170.598522417775\n", + "After adstock: 6170.931855751108\n", + "After hill transform: 0.031398224399938585\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1367\n", + "Raw spend: 7648.717716689869\n", + "After adstock: 7648.894187278104\n", + "After hill transform: 0.34758061844613697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,488.68\n", + "Adstocked value: 12,489.90\n", + "Saturated value: 0.0004\n", + "Final response: 228.7096\n", + "Raw spend: 12488.681864393575\n", + "After adstock: 12489.904086615797\n", + "After hill transform: 0.0004234288870015837\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,095.69\n", + "Adstocked value: 52,096.02\n", + "Saturated value: 0.3406\n", + "Final response: 48674.3314\n", + "Raw spend: 52095.68860093982\n", + "After adstock: 52096.02193427316\n", + "After hill transform: 0.34060005755873735\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,823.50\n", + "Adstocked value: 5,823.83\n", + "Saturated value: 0.0271\n", + "Final response: 1819.1175\n", + "Raw spend: 5823.499756978196\n", + "After adstock: 5823.833090311529\n", + "After hill transform: 0.027080058999393218\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717921919176\n", + "After adstock: 7648.894392507411\n", + "After hill transform: 0.3475806353327614\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,511.82\n", + "Adstocked value: 12,513.04\n", + "Saturated value: 0.0004\n", + "Final response: 229.9811\n", + "Raw spend: 12511.821926441437\n", + "After adstock: 12513.04414866366\n", + "After hill transform: 0.00042578304089748115\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,107.26\n", + "Adstocked value: 52,107.59\n", + "Saturated value: 0.3406\n", + "Final response: 48678.5114\n", + "Raw spend: 52107.258394912984\n", + "After adstock: 52107.59172824632\n", + "After hill transform: 0.34062930759700155\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,788.79\n", + "Adstocked value: 5,789.12\n", + "Saturated value: 0.0267\n", + "Final response: 1791.4717\n", + "Raw spend: 5788.789880434238\n", + "After adstock: 5789.123213767571\n", + "After hill transform: 0.026668514180805927\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717942442106\n", + "After adstock: 7648.894413030341\n", + "After hill transform: 0.3475806370214238\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.14\n", + "Adstocked value: 12,515.36\n", + "Saturated value: 0.0004\n", + "Final response: 230.1086\n", + "Raw spend: 12514.135932646222\n", + "After adstock: 12515.358154868445\n", + "After hill transform: 0.00042601893436672626\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.42\n", + "Adstocked value: 52,108.75\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9294\n", + "Raw spend: 52108.4153743103\n", + "After adstock: 52108.74870764364\n", + "After hill transform: 0.3406322323103943\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,785.32\n", + "Adstocked value: 5,785.65\n", + "Saturated value: 0.0266\n", + "Final response: 1788.7207\n", + "Raw spend: 5785.318892779842\n", + "After adstock: 5785.652226113175\n", + "After hill transform: 0.026627561389918872\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179444943995\n", + "After adstock: 7648.894415082635\n", + "After hill transform: 0.34758063719029003\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.37\n", + "Adstocked value: 12,515.59\n", + "Saturated value: 0.0004\n", + "Final response: 230.1213\n", + "Raw spend: 12514.367333266702\n", + "After adstock: 12515.589555488925\n", + "After hill transform: 0.00042604252849768844\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.53\n", + "Adstocked value: 52,108.86\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9712\n", + "Raw spend: 52108.53107225003\n", + "After adstock: 52108.864405583365\n", + "After hill transform: 0.3406325247788296\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.97\n", + "Adstocked value: 5,785.31\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4457\n", + "Raw spend: 5784.971794014403\n", + "After adstock: 5785.305127347736\n", + "After hill transform: 0.026623468126623615\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944699629\n", + "After adstock: 7648.894415287864\n", + "After hill transform: 0.34758063720717663\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.39\n", + "Adstocked value: 12,515.61\n", + "Saturated value: 0.0004\n", + "Final response: 230.1226\n", + "Raw spend: 12514.390473328749\n", + "After adstock: 12515.612695550972\n", + "After hill transform: 0.00042604488795862816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.88\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9754\n", + "Raw spend: 52108.542642044005\n", + "After adstock: 52108.87597537734\n", + "After hill transform: 0.3406325540256441\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.94\n", + "Adstocked value: 5,785.27\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4182\n", + "Raw spend: 5784.937084137859\n", + "After adstock: 5785.270417471192\n", + "After hill transform: 0.026623058820450896\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179447201515\n", + "After adstock: 7648.894415308387\n", + "After hill transform: 0.34758063720886534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.39\n", + "Adstocked value: 12,515.61\n", + "Saturated value: 0.0004\n", + "Final response: 230.1226\n", + "Raw spend: 12514.39047334365\n", + "After adstock: 12515.612695565873\n", + "After hill transform: 0.00042604488796014757\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.88\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9754\n", + "Raw spend: 52108.542642044005\n", + "After adstock: 52108.87597537734\n", + "After hill transform: 0.3406325540256441\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.94\n", + "Adstocked value: 5,785.27\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4182\n", + "Raw spend: 5784.937084137859\n", + "After adstock: 5785.270417471192\n", + "After hill transform: 0.026623058820450896\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179447201515\n", + "After adstock: 7648.894415308387\n", + "After hill transform: 0.34758063720886534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.39\n", + "Adstocked value: 12,515.61\n", + "Saturated value: 0.0004\n", + "Final response: 230.1226\n", + "Raw spend: 12514.390473328749\n", + "After adstock: 12515.612695550972\n", + "After hill transform: 0.00042604488795862816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.88\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9754\n", + "Raw spend: 52108.54264205891\n", + "After adstock: 52108.87597539224\n", + "After hill transform: 0.34063255402568177\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.94\n", + "Adstocked value: 5,785.27\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4182\n", + "Raw spend: 5784.937084137859\n", + "After adstock: 5785.270417471192\n", + "After hill transform: 0.026623058820450896\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179447201515\n", + "After adstock: 7648.894415308387\n", + "After hill transform: 0.34758063720886534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.39\n", + "Adstocked value: 12,515.61\n", + "Saturated value: 0.0004\n", + "Final response: 230.1226\n", + "Raw spend: 12514.390473328749\n", + "After adstock: 12515.612695550972\n", + "After hill transform: 0.00042604488795862816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.88\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9754\n", + "Raw spend: 52108.542642044005\n", + "After adstock: 52108.87597537734\n", + "After hill transform: 0.3406325540256441\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.94\n", + "Adstocked value: 5,785.27\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4182\n", + "Raw spend: 5784.93708415276\n", + "After adstock: 5785.270417486093\n", + "After hill transform: 0.02662305882062662\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179447201515\n", + "After adstock: 7648.894415308387\n", + "After hill transform: 0.34758063720886534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.39\n", + "Adstocked value: 12,515.61\n", + "Saturated value: 0.0004\n", + "Final response: 230.1226\n", + "Raw spend: 12514.390473328749\n", + "After adstock: 12515.612695550972\n", + "After hill transform: 0.00042604488795862816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.88\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9754\n", + "Raw spend: 52108.542642044005\n", + "After adstock: 52108.87597537734\n", + "After hill transform: 0.3406325540256441\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.94\n", + "Adstocked value: 5,785.27\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4182\n", + "Raw spend: 5784.937084137859\n", + "After adstock: 5785.270417471192\n", + "After hill transform: 0.026623058820450896\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944735053\n", + "After adstock: 7648.894415323288\n", + "After hill transform: 0.3475806372100914\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,512.72\n", + "Adstocked value: 12,513.94\n", + "Saturated value: 0.0004\n", + "Final response: 230.0305\n", + "Raw spend: 12512.719225424938\n", + "After adstock: 12513.941447647161\n", + "After hill transform: 0.00042587450265702643\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,107.71\n", + "Adstocked value: 52,108.04\n", + "Saturated value: 0.3406\n", + "Final response: 48678.6735\n", + "Raw spend: 52107.70703741435\n", + "After adstock: 52108.04037074769\n", + "After hill transform: 0.34063044172089924\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,787.44\n", + "Adstocked value: 5,787.78\n", + "Saturated value: 0.0267\n", + "Final response: 1790.4047\n", + "Raw spend: 5787.44393815355\n", + "After adstock: 5787.777271486883\n", + "After hill transform: 0.026652629597101737\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717943237936\n", + "After adstock: 7648.894413826171\n", + "After hill transform: 0.34758063708690606\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.22\n", + "Adstocked value: 12,515.45\n", + "Saturated value: 0.0004\n", + "Final response: 230.1134\n", + "Raw spend: 12514.223348538368\n", + "After adstock: 12515.44557076059\n", + "After hill transform: 0.00042602784738668924\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.46\n", + "Adstocked value: 52,108.79\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9452\n", + "Raw spend: 52108.45908158104\n", + "After adstock: 52108.79241491437\n", + "After hill transform: 0.3406323427964089\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,785.19\n", + "Adstocked value: 5,785.52\n", + "Saturated value: 0.0266\n", + "Final response: 1788.6168\n", + "Raw spend: 5785.187769539428\n", + "After adstock: 5785.521102872761\n", + "After hill transform: 0.02662601503783902\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794457193\n", + "After adstock: 7648.894415160165\n", + "After hill transform: 0.3475806371966694\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.37\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1217\n", + "Raw spend: 12514.37376084971\n", + "After adstock: 12515.595983071933\n", + "After hill transform: 0.00042604318388101553\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.53\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9724\n", + "Raw spend: 52108.53428599771\n", + "After adstock: 52108.867619331046\n", + "After hill transform: 0.340632532902733\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.96\n", + "Adstocked value: 5,785.30\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4381\n", + "Raw spend: 5784.962152678016\n", + "After adstock: 5785.295486011349\n", + "After hill transform: 0.02662335443358725\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179447053295\n", + "After adstock: 7648.894415293565\n", + "After hill transform: 0.34758063720764576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.39\n", + "Adstocked value: 12,515.61\n", + "Saturated value: 0.0004\n", + "Final response: 230.1225\n", + "Raw spend: 12514.388802080844\n", + "After adstock: 12515.611024303067\n", + "After hill transform: 0.0004260447175506626\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.88\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9751\n", + "Raw spend: 52108.541806439374\n", + "After adstock: 52108.87513977271\n", + "After hill transform: 0.3406325519133531\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.94\n", + "Adstocked value: 5,785.27\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4202\n", + "Raw spend: 5784.939590991874\n", + "After adstock: 5785.272924325207\n", + "After hill transform: 0.026623088381678508\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944718669\n", + "After adstock: 7648.894415306904\n", + "After hill transform: 0.3475806372087434\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.39\n", + "Adstocked value: 12,515.61\n", + "Saturated value: 0.0004\n", + "Final response: 230.1225\n", + "Raw spend: 12514.388802095746\n", + "After adstock: 12515.611024317968\n", + "After hill transform: 0.000426044717552182\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.88\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9751\n", + "Raw spend: 52108.541806439374\n", + "After adstock: 52108.87513977271\n", + "After hill transform: 0.3406325519133531\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.94\n", + "Adstocked value: 5,785.27\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4202\n", + "Raw spend: 5784.939590991874\n", + "After adstock: 5785.272924325207\n", + "After hill transform: 0.026623088381678508\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944718669\n", + "After adstock: 7648.894415306904\n", + "After hill transform: 0.3475806372087434\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.39\n", + "Adstocked value: 12,515.61\n", + "Saturated value: 0.0004\n", + "Final response: 230.1225\n", + "Raw spend: 12514.388802080844\n", + "After adstock: 12515.611024303067\n", + "After hill transform: 0.0004260447175506626\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.88\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9751\n", + "Raw spend: 52108.541806454276\n", + "After adstock: 52108.87513978761\n", + "After hill transform: 0.34063255191339076\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.94\n", + "Adstocked value: 5,785.27\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4202\n", + "Raw spend: 5784.939590991874\n", + "After adstock: 5785.272924325207\n", + "After hill transform: 0.026623088381678508\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944718669\n", + "After adstock: 7648.894415306904\n", + "After hill transform: 0.3475806372087434\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.39\n", + "Adstocked value: 12,515.61\n", + "Saturated value: 0.0004\n", + "Final response: 230.1225\n", + "Raw spend: 12514.388802080844\n", + "After adstock: 12515.611024303067\n", + "After hill transform: 0.0004260447175506626\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.88\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9751\n", + "Raw spend: 52108.541806439374\n", + "After adstock: 52108.87513977271\n", + "After hill transform: 0.3406325519133531\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.94\n", + "Adstocked value: 5,785.27\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4202\n", + "Raw spend: 5784.939591006775\n", + "After adstock: 5785.272924340108\n", + "After hill transform: 0.02662308838185422\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944718669\n", + "After adstock: 7648.894415306904\n", + "After hill transform: 0.3475806372087434\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.39\n", + "Adstocked value: 12,515.61\n", + "Saturated value: 0.0004\n", + "Final response: 230.1225\n", + "Raw spend: 12514.388802080844\n", + "After adstock: 12515.611024303067\n", + "After hill transform: 0.0004260447175506626\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.88\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9751\n", + "Raw spend: 52108.541806439374\n", + "After adstock: 52108.87513977271\n", + "After hill transform: 0.3406325519133531\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.94\n", + "Adstocked value: 5,785.27\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4202\n", + "Raw spend: 5784.939590991874\n", + "After adstock: 5785.272924325207\n", + "After hill transform: 0.026623088381678508\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794473357\n", + "After adstock: 7648.894415321805\n", + "After hill transform: 0.34758063720996946\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,506.02\n", + "Adstocked value: 12,507.25\n", + "Saturated value: 0.0004\n", + "Final response: 229.6621\n", + "Raw spend: 12506.024416378099\n", + "After adstock: 12507.246638600322\n", + "After hill transform: 0.0004251924153846068\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,104.36\n", + "Adstocked value: 52,104.69\n", + "Saturated value: 0.3406\n", + "Final response: 48677.4642\n", + "Raw spend: 52104.3596988832\n", + "After adstock: 52104.693032216535\n", + "After hill transform: 0.3406219797885902\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,797.49\n", + "Adstocked value: 5,797.82\n", + "Saturated value: 0.0268\n", + "Final response: 1798.3749\n", + "Raw spend: 5797.4860916691705\n", + "After adstock: 5797.8194250025035\n", + "After hill transform: 0.02677127825907963\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717937300308\n", + "After adstock: 7648.894407888543\n", + "After hill transform: 0.3475806365983477\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,513.55\n", + "Adstocked value: 12,514.77\n", + "Saturated value: 0.0004\n", + "Final response: 230.0764\n", + "Raw spend: 12513.55236351057\n", + "After adstock: 12514.774585732792\n", + "After hill transform: 0.0004259594361999568\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.12\n", + "Adstocked value: 52,108.46\n", + "Saturated value: 0.3406\n", + "Final response: 48678.8240\n", + "Raw spend: 52108.123595683755\n", + "After adstock: 52108.45692901709\n", + "After hill transform: 0.3406314947319219\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,786.19\n", + "Adstocked value: 5,786.53\n", + "Saturated value: 0.0266\n", + "Final response: 1789.4142\n", + "Raw spend: 5786.194241059604\n", + "After adstock: 5786.527574392937\n", + "After hill transform: 0.02663788581705966\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717943976833\n", + "After adstock: 7648.8944145650685\n", + "After hill transform: 0.34758063714770376\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.31\n", + "Adstocked value: 12,515.53\n", + "Saturated value: 0.0004\n", + "Final response: 230.1179\n", + "Raw spend: 12514.305158223817\n", + "After adstock: 12515.52738044604\n", + "After hill transform: 0.00042603618890413937\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.50\n", + "Adstocked value: 52,108.83\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9600\n", + "Raw spend: 52108.499985363815\n", + "After adstock: 52108.83331869715\n", + "After hill transform: 0.3406324461955204\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,785.07\n", + "Adstocked value: 5,785.40\n", + "Saturated value: 0.0266\n", + "Final response: 1788.5196\n", + "Raw spend: 5785.065055998647\n", + "After adstock: 5785.39838933198\n", + "After hill transform: 0.026624567909731736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944644485\n", + "After adstock: 7648.89441523272\n", + "After hill transform: 0.3475806372026393\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380437695141\n", + "After adstock: 12515.602659917364\n", + "After hill transform: 0.0004260438646808956\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53762433182\n", + "After adstock: 52108.87095766515\n", + "After hill transform: 0.34063254134157295\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4302\n", + "Raw spend: 5784.952137492552\n", + "After adstock: 5785.285470825885\n", + "After hill transform: 0.02662323633232902\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794471125\n", + "After adstock: 7648.894415299485\n", + "After hill transform: 0.34758063720813287\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.39\n", + "Adstocked value: 12,515.61\n", + "Saturated value: 0.0004\n", + "Final response: 230.1224\n", + "Raw spend: 12514.387965642274\n", + "After adstock: 12515.610187864497\n", + "After hill transform: 0.00042604463226363483\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9749\n", + "Raw spend: 52108.541388228616\n", + "After adstock: 52108.87472156195\n", + "After hill transform: 0.3406325508561751\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.94\n", + "Adstocked value: 5,785.27\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4212\n", + "Raw spend: 5784.940845641941\n", + "After adstock: 5785.2741789752745\n", + "After hill transform: 0.026623103176722004\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944717927\n", + "After adstock: 7648.894415306162\n", + "After hill transform: 0.3475806372086823\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.39\n", + "Adstocked value: 12,515.61\n", + "Saturated value: 0.0004\n", + "Final response: 230.1224\n", + "Raw spend: 12514.387965657175\n", + "After adstock: 12515.610187879398\n", + "After hill transform: 0.0004260446322651542\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9749\n", + "Raw spend: 52108.541388228616\n", + "After adstock: 52108.87472156195\n", + "After hill transform: 0.3406325508561751\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.94\n", + "Adstocked value: 5,785.27\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4212\n", + "Raw spend: 5784.940845641941\n", + "After adstock: 5785.2741789752745\n", + "After hill transform: 0.026623103176722004\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944717927\n", + "After adstock: 7648.894415306162\n", + "After hill transform: 0.3475806372086823\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.39\n", + "Adstocked value: 12,515.61\n", + "Saturated value: 0.0004\n", + "Final response: 230.1224\n", + "Raw spend: 12514.387965642274\n", + "After adstock: 12515.610187864497\n", + "After hill transform: 0.00042604463226363483\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9749\n", + "Raw spend: 52108.54138824352\n", + "After adstock: 52108.87472157685\n", + "After hill transform: 0.34063255085621275\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.94\n", + "Adstocked value: 5,785.27\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4212\n", + "Raw spend: 5784.940845641941\n", + "After adstock: 5785.2741789752745\n", + "After hill transform: 0.026623103176722004\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944717927\n", + "After adstock: 7648.894415306162\n", + "After hill transform: 0.3475806372086823\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.39\n", + "Adstocked value: 12,515.61\n", + "Saturated value: 0.0004\n", + "Final response: 230.1224\n", + "Raw spend: 12514.387965642274\n", + "After adstock: 12515.610187864497\n", + "After hill transform: 0.00042604463226363483\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9749\n", + "Raw spend: 52108.541388228616\n", + "After adstock: 52108.87472156195\n", + "After hill transform: 0.3406325508561751\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.94\n", + "Adstocked value: 5,785.27\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4212\n", + "Raw spend: 5784.940845656843\n", + "After adstock: 5785.274178990176\n", + "After hill transform: 0.026623103176897724\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944717927\n", + "After adstock: 7648.894415306162\n", + "After hill transform: 0.3475806372086823\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.39\n", + "Adstocked value: 12,515.61\n", + "Saturated value: 0.0004\n", + "Final response: 230.1224\n", + "Raw spend: 12514.387965642274\n", + "After adstock: 12515.610187864497\n", + "After hill transform: 0.00042604463226363483\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9749\n", + "Raw spend: 52108.541388228616\n", + "After adstock: 52108.87472156195\n", + "After hill transform: 0.3406325508561751\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.94\n", + "Adstocked value: 5,785.27\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4212\n", + "Raw spend: 5784.940845641941\n", + "After adstock: 5785.2741789752745\n", + "After hill transform: 0.026623103176722004\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944732828\n", + "After adstock: 7648.894415321063\n", + "After hill transform: 0.3475806372099084\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,513.84\n", + "Adstocked value: 12,515.07\n", + "Saturated value: 0.0004\n", + "Final response: 230.0925\n", + "Raw spend: 12513.844557818993\n", + "After adstock: 12515.066780041216\n", + "After hill transform: 0.00042598922636717874\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.27\n", + "Adstocked value: 52,108.60\n", + "Saturated value: 0.3406\n", + "Final response: 48678.8768\n", + "Raw spend: 52108.26969205658\n", + "After adstock: 52108.603025389915\n", + "After hill transform: 0.3406318640449975\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,785.76\n", + "Adstocked value: 5,786.09\n", + "Saturated value: 0.0266\n", + "Final response: 1789.0670\n", + "Raw spend: 5785.755950119208\n", + "After adstock: 5786.089283452541\n", + "After hill transform: 0.02663271603717813\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944235994\n", + "After adstock: 7648.894414824229\n", + "After hill transform: 0.347580637169028\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.33\n", + "Adstocked value: 12,515.56\n", + "Saturated value: 0.0004\n", + "Final response: 230.1194\n", + "Raw spend: 12514.333624859946\n", + "After adstock: 12515.555847082169\n", + "After hill transform: 0.00042603909145811893\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.51\n", + "Adstocked value: 52,108.85\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9651\n", + "Raw spend: 52108.51421861141\n", + "After adstock: 52108.847551944746\n", + "After hill transform: 0.3406324821751883\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,785.02\n", + "Adstocked value: 5,785.36\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4858\n", + "Raw spend: 5785.022356089668\n", + "After adstock: 5785.355689423001\n", + "After hill transform: 0.02662406437181921\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944669734\n", + "After adstock: 7648.894415257969\n", + "After hill transform: 0.3475806372047168\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1221\n", + "Raw spend: 12514.38253156404\n", + "After adstock: 12515.604753786263\n", + "After hill transform: 0.00042604407818092445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9739\n", + "Raw spend: 52108.5386712669\n", + "After adstock: 52108.872004600235\n", + "After hill transform: 0.34063254398807774\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4277\n", + "Raw spend: 5784.948996686714\n", + "After adstock: 5785.282330020047\n", + "After hill transform: 0.026623199295322253\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179447131075\n", + "After adstock: 7648.894415301343\n", + "After hill transform: 0.34758063720828575\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1221\n", + "Raw spend: 12514.382531578942\n", + "After adstock: 12515.604753801164\n", + "After hill transform: 0.00042604407818244374\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9739\n", + "Raw spend: 52108.5386712669\n", + "After adstock: 52108.872004600235\n", + "After hill transform: 0.34063254398807774\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4277\n", + "Raw spend: 5784.948996686714\n", + "After adstock: 5785.282330020047\n", + "After hill transform: 0.026623199295322253\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179447131075\n", + "After adstock: 7648.894415301343\n", + "After hill transform: 0.34758063720828575\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1221\n", + "Raw spend: 12514.38253156404\n", + "After adstock: 12515.604753786263\n", + "After hill transform: 0.00042604407818092445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9739\n", + "Raw spend: 52108.5386712818\n", + "After adstock: 52108.872004615136\n", + "After hill transform: 0.34063254398811543\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4277\n", + "Raw spend: 5784.948996686714\n", + "After adstock: 5785.282330020047\n", + "After hill transform: 0.026623199295322253\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179447131075\n", + "After adstock: 7648.894415301343\n", + "After hill transform: 0.34758063720828575\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1221\n", + "Raw spend: 12514.38253156404\n", + "After adstock: 12515.604753786263\n", + "After hill transform: 0.00042604407818092445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9739\n", + "Raw spend: 52108.5386712669\n", + "After adstock: 52108.872004600235\n", + "After hill transform: 0.34063254398807774\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4277\n", + "Raw spend: 5784.948996701615\n", + "After adstock: 5785.282330034948\n", + "After hill transform: 0.02662319929549797\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179447131075\n", + "After adstock: 7648.894415301343\n", + "After hill transform: 0.34758063720828575\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1221\n", + "Raw spend: 12514.38253156404\n", + "After adstock: 12515.604753786263\n", + "After hill transform: 0.00042604407818092445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9739\n", + "Raw spend: 52108.5386712669\n", + "After adstock: 52108.872004600235\n", + "After hill transform: 0.34063254398807774\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4277\n", + "Raw spend: 5784.948996686714\n", + "After adstock: 5785.282330020047\n", + "After hill transform: 0.026623199295322253\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944728009\n", + "After adstock: 7648.894415316244\n", + "After hill transform: 0.3475806372095118\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,511.66\n", + "Adstocked value: 12,512.89\n", + "Saturated value: 0.0004\n", + "Final response: 229.9725\n", + "Raw spend: 12511.664097876634\n", + "After adstock: 12512.886320098856\n", + "After hill transform: 0.0004257669547712616\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,107.18\n", + "Adstocked value: 52,107.51\n", + "Saturated value: 0.3406\n", + "Final response: 48678.4829\n", + "Raw spend: 52107.179494050615\n", + "After adstock: 52107.51282738395\n", + "After hill transform: 0.34062910814259956\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,789.03\n", + "Adstocked value: 5,789.36\n", + "Saturated value: 0.0267\n", + "Final response: 1791.6594\n", + "Raw spend: 5789.026610001376\n", + "After adstock: 5789.359943334709\n", + "After hill transform: 0.02667130859315577\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717942302153\n", + "After adstock: 7648.894412890388\n", + "After hill transform: 0.34758063700990816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.11\n", + "Adstocked value: 12,515.33\n", + "Saturated value: 0.0004\n", + "Final response: 230.1072\n", + "Raw spend: 12514.1106881953\n", + "After adstock: 12515.332910417523\n", + "After hill transform: 0.00042601636043800354\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.40\n", + "Adstocked value: 52,108.74\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9248\n", + "Raw spend: 52108.40275354527\n", + "After adstock: 52108.736086878605\n", + "After hill transform: 0.3406322004068089\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,785.36\n", + "Adstocked value: 5,785.69\n", + "Saturated value: 0.0266\n", + "Final response: 1788.7507\n", + "Raw spend: 5785.35675801818\n", + "After adstock: 5785.690091351513\n", + "After hill transform: 0.026628007948942514\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944472012\n", + "After adstock: 7648.894415060247\n", + "After hill transform: 0.347580637188448\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.36\n", + "Adstocked value: 12,515.58\n", + "Saturated value: 0.0004\n", + "Final response: 230.1206\n", + "Raw spend: 12514.355347227167\n", + "After adstock: 12515.57756944939\n", + "After hill transform: 0.00042604130635260897\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.53\n", + "Adstocked value: 52,108.86\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9690\n", + "Raw spend: 52108.525079494735\n", + "After adstock: 52108.85841282807\n", + "After hill transform: 0.3406325096299837\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.99\n", + "Adstocked value: 5,785.32\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4600\n", + "Raw spend: 5784.98977281986\n", + "After adstock: 5785.323106153193\n", + "After hill transform: 0.02662368013792397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944688998\n", + "After adstock: 7648.894415277233\n", + "After hill transform: 0.34758063720630195\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.379813130354\n", + "After adstock: 12515.602035352576\n", + "After hill transform: 0.00042604380099755266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9735\n", + "Raw spend: 52108.537312089684\n", + "After adstock: 52108.87064542302\n", + "After hill transform: 0.34063254055226866\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4309\n", + "Raw spend: 5784.953074300029\n", + "After adstock: 5785.286407633362\n", + "After hill transform: 0.026623247379354825\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944710696\n", + "After adstock: 7648.894415298932\n", + "After hill transform: 0.3475806372080873\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1221\n", + "Raw spend: 12514.382259720673\n", + "After adstock: 12515.604481942895\n", + "After hill transform: 0.00042604405046258186\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9739\n", + "Raw spend: 52108.53853534918\n", + "After adstock: 52108.871868682516\n", + "After hill transform: 0.34063254364449685\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4280\n", + "Raw spend: 5784.949404448045\n", + "After adstock: 5785.282737781378\n", + "After hill transform: 0.026623204103723232\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179447128665\n", + "After adstock: 7648.894415301102\n", + "After hill transform: 0.3475806372082659\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1221\n", + "Raw spend: 12514.382259735574\n", + "After adstock: 12515.604481957796\n", + "After hill transform: 0.0004260440504641013\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9739\n", + "Raw spend: 52108.53853534918\n", + "After adstock: 52108.871868682516\n", + "After hill transform: 0.34063254364449685\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4280\n", + "Raw spend: 5784.949404448045\n", + "After adstock: 5785.282737781378\n", + "After hill transform: 0.026623204103723232\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179447128665\n", + "After adstock: 7648.894415301102\n", + "After hill transform: 0.3475806372082659\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1221\n", + "Raw spend: 12514.382259720673\n", + "After adstock: 12515.604481942895\n", + "After hill transform: 0.00042604405046258186\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9739\n", + "Raw spend: 52108.53853536408\n", + "After adstock: 52108.87186869742\n", + "After hill transform: 0.34063254364453455\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4280\n", + "Raw spend: 5784.949404448045\n", + "After adstock: 5785.282737781378\n", + "After hill transform: 0.026623204103723232\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179447128665\n", + "After adstock: 7648.894415301102\n", + "After hill transform: 0.3475806372082659\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1221\n", + "Raw spend: 12514.382259720673\n", + "After adstock: 12515.604481942895\n", + "After hill transform: 0.00042604405046258186\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9739\n", + "Raw spend: 52108.53853534918\n", + "After adstock: 52108.871868682516\n", + "After hill transform: 0.34063254364449685\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4280\n", + "Raw spend: 5784.949404462946\n", + "After adstock: 5785.282737796279\n", + "After hill transform: 0.026623204103898946\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179447128665\n", + "After adstock: 7648.894415301102\n", + "After hill transform: 0.3475806372082659\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1221\n", + "Raw spend: 12514.382259720673\n", + "After adstock: 12515.604481942895\n", + "After hill transform: 0.00042604405046258186\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9739\n", + "Raw spend: 52108.53853534918\n", + "After adstock: 52108.871868682516\n", + "After hill transform: 0.34063254364449685\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4280\n", + "Raw spend: 5784.949404448045\n", + "After adstock: 5785.282737781378\n", + "After hill transform: 0.026623204103723232\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944727768\n", + "After adstock: 7648.894415316003\n", + "After hill transform: 0.347580637209492\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,500.77\n", + "Adstocked value: 12,501.99\n", + "Saturated value: 0.0004\n", + "Final response: 229.3733\n", + "Raw spend: 12500.771799041271\n", + "After adstock: 12501.994021263494\n", + "After hill transform: 0.0004246577723693307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,101.73\n", + "Adstocked value: 52,102.07\n", + "Saturated value: 0.3406\n", + "Final response: 48676.5154\n", + "Raw spend: 52101.7335054098\n", + "After adstock: 52102.066838743136\n", + "After hill transform: 0.34061534057151294\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,805.36\n", + "Adstocked value: 5,805.70\n", + "Saturated value: 0.0269\n", + "Final response: 1804.6427\n", + "Raw spend: 5805.36490713789\n", + "After adstock: 5805.6982404712235\n", + "After hill transform: 0.026864581813517786\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717932641799\n", + "After adstock: 7648.894403230034\n", + "After hill transform: 0.3475806362150375\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,513.02\n", + "Adstocked value: 12,514.24\n", + "Saturated value: 0.0004\n", + "Final response: 230.0472\n", + "Raw spend: 12513.021213652733\n", + "After adstock: 12514.243435874956\n", + "After hill transform: 0.00042590528728344554\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,107.86\n", + "Adstocked value: 52,108.19\n", + "Saturated value: 0.3406\n", + "Final response: 48678.7281\n", + "Raw spend: 52107.858032355245\n", + "After adstock: 52108.19136568858\n", + "After hill transform: 0.3406308234193991\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,786.99\n", + "Adstocked value: 5,787.32\n", + "Saturated value: 0.0266\n", + "Final response: 1790.0456\n", + "Raw spend: 5786.99095471703\n", + "After adstock: 5787.324288050363\n", + "After hill transform: 0.026647284802576606\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794350576\n", + "After adstock: 7648.894414093995\n", + "After hill transform: 0.34758063710894305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.25\n", + "Adstocked value: 12,515.47\n", + "Saturated value: 0.0004\n", + "Final response: 230.1146\n", + "Raw spend: 12514.246155113879\n", + "After adstock: 12515.468377336101\n", + "After hill transform: 0.0004260301727904889\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.47\n", + "Adstocked value: 52,108.80\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9493\n", + "Raw spend: 52108.47048504979\n", + "After adstock: 52108.80381838312\n", + "After hill transform: 0.340632371622809\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,785.15\n", + "Adstocked value: 5,785.49\n", + "Saturated value: 0.0266\n", + "Final response: 1788.5897\n", + "Raw spend: 5785.153559474944\n", + "After adstock: 5785.486892808277\n", + "After hill transform: 0.026625611603053753\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944592156\n", + "After adstock: 7648.894415180391\n", + "After hill transform: 0.3475806371983336\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.37\n", + "Adstocked value: 12,515.59\n", + "Saturated value: 0.0004\n", + "Final response: 230.1214\n", + "Raw spend: 12514.368649259994\n", + "After adstock: 12515.590871482216\n", + "After hill transform: 0.0004260426626818303\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.53\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9714\n", + "Raw spend: 52108.53173031924\n", + "After adstock: 52108.86506365258\n", + "After hill transform: 0.3406325264423363\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.97\n", + "Adstocked value: 5,785.30\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4442\n", + "Raw spend: 5784.969819950735\n", + "After adstock: 5785.303153284068\n", + "After hill transform: 0.026623444847950897\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944700796\n", + "After adstock: 7648.894415289031\n", + "After hill transform: 0.3475806372072727\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380898674604\n", + "After adstock: 12515.603120896827\n", + "After hill transform: 0.00042604391168437125\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53785484619\n", + "After adstock: 52108.871188179524\n", + "After hill transform: 0.34063254192428094\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.951445998314\n", + "After adstock: 5785.284779331647\n", + "After hill transform: 0.026623228178088938\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794471166\n", + "After adstock: 7648.894415299895\n", + "After hill transform: 0.34758063720816657\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380898689506\n", + "After adstock: 12515.603120911728\n", + "After hill transform: 0.0004260439116858907\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53785484619\n", + "After adstock: 52108.871188179524\n", + "After hill transform: 0.34063254192428094\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.951445998314\n", + "After adstock: 5785.284779331647\n", + "After hill transform: 0.026623228178088938\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794471166\n", + "After adstock: 7648.894415299895\n", + "After hill transform: 0.34758063720816657\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380898674604\n", + "After adstock: 12515.603120896827\n", + "After hill transform: 0.00042604391168437125\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53785486109\n", + "After adstock: 52108.871188194425\n", + "After hill transform: 0.3406325419243185\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.951445998314\n", + "After adstock: 5785.284779331647\n", + "After hill transform: 0.026623228178088938\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794471166\n", + "After adstock: 7648.894415299895\n", + "After hill transform: 0.34758063720816657\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380898674604\n", + "After adstock: 12515.603120896827\n", + "After hill transform: 0.00042604391168437125\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53785484619\n", + "After adstock: 52108.871188179524\n", + "After hill transform: 0.34063254192428094\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.951446013215\n", + "After adstock: 5785.284779346548\n", + "After hill transform: 0.026623228178264655\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794471166\n", + "After adstock: 7648.894415299895\n", + "After hill transform: 0.34758063720816657\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380898674604\n", + "After adstock: 12515.603120896827\n", + "After hill transform: 0.00042604391168437125\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53785484619\n", + "After adstock: 52108.871188179524\n", + "After hill transform: 0.34063254192428094\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.951445998314\n", + "After adstock: 5785.284779331647\n", + "After hill transform: 0.026623228178088938\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944726561\n", + "After adstock: 7648.894415314796\n", + "After hill transform: 0.34758063720939264\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,512.61\n", + "Adstocked value: 12,513.83\n", + "Saturated value: 0.0004\n", + "Final response: 230.0246\n", + "Raw spend: 12512.61065647404\n", + "After adstock: 12513.832878696263\n", + "After hill transform: 0.00042586343551943135\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,107.65\n", + "Adstocked value: 52,107.99\n", + "Saturated value: 0.3406\n", + "Final response: 48678.6539\n", + "Raw spend: 52107.65274830405\n", + "After adstock: 52107.986081637384\n", + "After hill transform: 0.3406303044838168\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,787.61\n", + "Adstocked value: 5,787.94\n", + "Saturated value: 0.0267\n", + "Final response: 1790.5338\n", + "Raw spend: 5787.606796311043\n", + "After adstock: 5787.940129644376\n", + "After hill transform: 0.026654551328507553\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717943141635\n", + "After adstock: 7648.89441372987\n", + "After hill transform: 0.3475806370789823\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.20\n", + "Adstocked value: 12,515.43\n", + "Saturated value: 0.0004\n", + "Final response: 230.1123\n", + "Raw spend: 12514.203874454548\n", + "After adstock: 12515.42609667677\n", + "After hill transform: 0.00042602586177705864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.45\n", + "Adstocked value: 52,108.78\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9417\n", + "Raw spend: 52108.44934419198\n", + "After adstock: 52108.78267752531\n", + "After hill transform: 0.340632318181625\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,785.22\n", + "Adstocked value: 5,785.55\n", + "Saturated value: 0.0266\n", + "Final response: 1788.6400\n", + "Raw spend: 5785.216981029586\n", + "After adstock: 5785.550314362919\n", + "After hill transform: 0.02662635952791337\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944554657\n", + "After adstock: 7648.894415142892\n", + "After hill transform: 0.3475806371952481\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.36\n", + "Adstocked value: 12,515.59\n", + "Saturated value: 0.0004\n", + "Final response: 230.1211\n", + "Raw spend: 12514.363196252598\n", + "After adstock: 12515.58541847482\n", + "After hill transform: 0.0004260421066707307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.53\n", + "Adstocked value: 52,108.86\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9704\n", + "Raw spend: 52108.529003780764\n", + "After adstock: 52108.8623371141\n", + "After hill transform: 0.3406325195500292\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.98\n", + "Adstocked value: 5,785.31\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4506\n", + "Raw spend: 5784.977999501441\n", + "After adstock: 5785.3113328347745\n", + "After hill transform: 0.026623541303419578\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944695959\n", + "After adstock: 7648.894415284194\n", + "After hill transform: 0.3475806372068747\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1219\n", + "Raw spend: 12514.379128432403\n", + "After adstock: 12515.601350654626\n", + "After hill transform: 0.00042604373118277803\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9733\n", + "Raw spend: 52108.536969739645\n", + "After adstock: 52108.87030307298\n", + "After hill transform: 0.3406325396868559\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4317\n", + "Raw spend: 5784.954101348627\n", + "After adstock: 5785.28743468196\n", + "After hill transform: 0.026623259490525488\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794471009\n", + "After adstock: 7648.894415298325\n", + "After hill transform: 0.34758063720803745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380721650385\n", + "After adstock: 12515.602943872607\n", + "After hill transform: 0.0004260438936342097\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53776633553\n", + "After adstock: 52108.87109966887\n", + "After hill transform: 0.34063254170053836\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951711533345\n", + "After adstock: 5785.285044866678\n", + "After hill transform: 0.026623231309331623\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711502\n", + "After adstock: 7648.894415299737\n", + "After hill transform: 0.34758063720815363\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380880972183\n", + "After adstock: 12515.603103194406\n", + "After hill transform: 0.0004260439098793552\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.537845995124\n", + "After adstock: 52108.87117932846\n", + "After hill transform: 0.34063254190190667\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.951472551817\n", + "After adstock: 5785.28480588515\n", + "After hill transform: 0.02662322849121319\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711644\n", + "After adstock: 7648.894415299879\n", + "After hill transform: 0.34758063720816534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380880987084\n", + "After adstock: 12515.603103209307\n", + "After hill transform: 0.00042604390988087456\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.537845995124\n", + "After adstock: 52108.87117932846\n", + "After hill transform: 0.34063254190190667\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.951472551817\n", + "After adstock: 5785.28480588515\n", + "After hill transform: 0.02662322849121319\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711644\n", + "After adstock: 7648.894415299879\n", + "After hill transform: 0.34758063720816534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380880972183\n", + "After adstock: 12515.603103194406\n", + "After hill transform: 0.0004260439098793552\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.537846010026\n", + "After adstock: 52108.87117934336\n", + "After hill transform: 0.3406325419019443\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.951472551817\n", + "After adstock: 5785.28480588515\n", + "After hill transform: 0.02662322849121319\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711644\n", + "After adstock: 7648.894415299879\n", + "After hill transform: 0.34758063720816534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380880972183\n", + "After adstock: 12515.603103194406\n", + "After hill transform: 0.0004260439098793552\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.537845995124\n", + "After adstock: 52108.87117932846\n", + "After hill transform: 0.34063254190190667\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.951472566718\n", + "After adstock: 5785.284805900051\n", + "After hill transform: 0.02662322849138891\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711644\n", + "After adstock: 7648.894415299879\n", + "After hill transform: 0.34758063720816534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380880972183\n", + "After adstock: 12515.603103194406\n", + "After hill transform: 0.0004260439098793552\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.537845995124\n", + "After adstock: 52108.87117932846\n", + "After hill transform: 0.34063254190190667\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.951472551817\n", + "After adstock: 5785.28480588515\n", + "After hill transform: 0.02662322849121319\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944726545\n", + "After adstock: 7648.89441531478\n", + "After hill transform: 0.3475806372093914\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,505.53\n", + "Adstocked value: 12,506.75\n", + "Saturated value: 0.0004\n", + "Final response: 229.6347\n", + "Raw spend: 12505.52509240698\n", + "After adstock: 12506.747314629203\n", + "After hill transform: 0.00042514157192148297\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,104.11\n", + "Adstocked value: 52,104.44\n", + "Saturated value: 0.3406\n", + "Final response: 48677.3740\n", + "Raw spend: 52104.11004282089\n", + "After adstock: 52104.443376154224\n", + "After hill transform: 0.3406213486507571\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,798.24\n", + "Adstocked value: 5,798.57\n", + "Saturated value: 0.0268\n", + "Final response: 1798.9702\n", + "Raw spend: 5798.235072145436\n", + "After adstock: 5798.568405478769\n", + "After hill transform: 0.02678013980754851\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717936857463\n", + "After adstock: 7648.894407445699\n", + "After hill transform: 0.34758063656190963\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,513.50\n", + "Adstocked value: 12,514.72\n", + "Saturated value: 0.0004\n", + "Final response: 230.0733\n", + "Raw spend: 12513.495302115663\n", + "After adstock: 12514.717524337886\n", + "After hill transform: 0.0004259536187656339\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.10\n", + "Adstocked value: 52,108.43\n", + "Saturated value: 0.3406\n", + "Final response: 48678.8137\n", + "Raw spend: 52108.0950656777\n", + "After adstock: 52108.428399011034\n", + "After hill transform: 0.34063142261159174\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,786.28\n", + "Adstocked value: 5,786.61\n", + "Saturated value: 0.0266\n", + "Final response: 1789.4821\n", + "Raw spend: 5786.279832511179\n", + "After adstock: 5786.613165844512\n", + "After hill transform: 0.02663889546343045\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717943926226\n", + "After adstock: 7648.8944145144615\n", + "After hill transform: 0.34758063714353976\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.29\n", + "Adstocked value: 12,515.51\n", + "Saturated value: 0.0004\n", + "Final response: 230.1172\n", + "Raw spend: 12514.29232308653\n", + "After adstock: 12515.514545308753\n", + "After hill transform: 0.0004260348801946711\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.49\n", + "Adstocked value: 52,108.83\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9576\n", + "Raw spend: 52108.493567963385\n", + "After adstock: 52108.82690129672\n", + "After hill transform: 0.3406324299732232\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,785.08\n", + "Adstocked value: 5,785.42\n", + "Saturated value: 0.0266\n", + "Final response: 1788.5349\n", + "Raw spend: 5785.084308547753\n", + "After adstock: 5785.417641881086\n", + "After hill transform: 0.02662479494688668\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944633102\n", + "After adstock: 7648.894415221337\n", + "After hill transform: 0.34758063720170274\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.37\n", + "Adstocked value: 12,515.59\n", + "Saturated value: 0.0004\n", + "Final response: 230.1216\n", + "Raw spend: 12514.372025183618\n", + "After adstock: 12515.594247405841\n", + "After hill transform: 0.00042604300690515356\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.53\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9720\n", + "Raw spend: 52108.53341819195\n", + "After adstock: 52108.86675152529\n", + "After hill transform: 0.3406325307090418\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.96\n", + "Adstocked value: 5,785.30\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4401\n", + "Raw spend: 5784.96475615141\n", + "After adstock: 5785.298089484743\n", + "After hill transform: 0.026623385134365105\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794470379\n", + "After adstock: 7648.894415292025\n", + "After hill transform: 0.34758063720751897\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.379995393327\n", + "After adstock: 12515.60221761555\n", + "After hill transform: 0.00042604381958187765\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9735\n", + "Raw spend: 52108.53740321481\n", + "After adstock: 52108.870736548146\n", + "After hill transform: 0.3406325407826202\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4307\n", + "Raw spend: 5784.952800911776\n", + "After adstock: 5785.286134245109\n", + "After hill transform: 0.02662324415550423\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944710858\n", + "After adstock: 7648.894415299093\n", + "After hill transform: 0.3475806372081007\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380792414297\n", + "After adstock: 12515.60301463652\n", + "After hill transform: 0.0004260439008496068\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.537801717095\n", + "After adstock: 52108.87113505043\n", + "After hill transform: 0.34063254178997804\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4297\n", + "Raw spend: 5784.951605387812\n", + "After adstock: 5785.284938721145\n", + "After hill transform: 0.026623230057642052\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711566\n", + "After adstock: 7648.894415299801\n", + "After hill transform: 0.34758063720815885\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380792429198\n", + "After adstock: 12515.60301465142\n", + "After hill transform: 0.00042604390085112614\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.537801717095\n", + "After adstock: 52108.87113505043\n", + "After hill transform: 0.34063254178997804\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4297\n", + "Raw spend: 5784.951605387812\n", + "After adstock: 5785.284938721145\n", + "After hill transform: 0.026623230057642052\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711566\n", + "After adstock: 7648.894415299801\n", + "After hill transform: 0.34758063720815885\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380792414297\n", + "After adstock: 12515.60301463652\n", + "After hill transform: 0.0004260439008496068\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.537801731996\n", + "After adstock: 52108.87113506533\n", + "After hill transform: 0.3406325417900156\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4297\n", + "Raw spend: 5784.951605387812\n", + "After adstock: 5785.284938721145\n", + "After hill transform: 0.026623230057642052\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711566\n", + "After adstock: 7648.894415299801\n", + "After hill transform: 0.34758063720815885\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380792414297\n", + "After adstock: 12515.60301463652\n", + "After hill transform: 0.0004260439008496068\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.537801717095\n", + "After adstock: 52108.87113505043\n", + "After hill transform: 0.34063254178997804\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4297\n", + "Raw spend: 5784.9516054027135\n", + "After adstock: 5785.284938736047\n", + "After hill transform: 0.026623230057817773\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711566\n", + "After adstock: 7648.894415299801\n", + "After hill transform: 0.34758063720815885\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380792414297\n", + "After adstock: 12515.60301463652\n", + "After hill transform: 0.0004260439008496068\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.537801717095\n", + "After adstock: 52108.87113505043\n", + "After hill transform: 0.34063254178997804\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4297\n", + "Raw spend: 5784.951605387812\n", + "After adstock: 5785.284938721145\n", + "After hill transform: 0.026623230057642052\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944726467\n", + "After adstock: 7648.894415314702\n", + "After hill transform: 0.347580637209385\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.21\n", + "Adstocked value: 12,515.43\n", + "Saturated value: 0.0004\n", + "Final response: 230.1125\n", + "Raw spend: 12514.20801733432\n", + "After adstock: 12515.430239556543\n", + "After hill transform: 0.00042602628419138134\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.45\n", + "Adstocked value: 52,108.78\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9424\n", + "Raw spend: 52108.451411298476\n", + "After adstock: 52108.78474463181\n", + "After hill transform: 0.340632323406987\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,785.21\n", + "Adstocked value: 5,785.54\n", + "Saturated value: 0.0266\n", + "Final response: 1788.6350\n", + "Raw spend: 5785.210771039638\n", + "After adstock: 5785.544104372971\n", + "After hill transform: 0.026626286293503422\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944558332\n", + "After adstock: 7648.894415146568\n", + "After hill transform: 0.34758063719555055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.36\n", + "Adstocked value: 12,515.59\n", + "Saturated value: 0.0004\n", + "Final response: 230.1211\n", + "Raw spend: 12514.3635149063\n", + "After adstock: 12515.585737128522\n", + "After hill transform: 0.0004260421391619616\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.53\n", + "Adstocked value: 52,108.86\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9705\n", + "Raw spend: 52108.52916267524\n", + "After adstock: 52108.86249600857\n", + "After hill transform: 0.34063251995169214\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.98\n", + "Adstocked value: 5,785.31\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4503\n", + "Raw spend: 5784.977521952995\n", + "After adstock: 5785.310855286328\n", + "After hill transform: 0.026623535672033863\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944696243\n", + "After adstock: 7648.894415284478\n", + "After hill transform: 0.347580637206898\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1219\n", + "Raw spend: 12514.379064663497\n", + "After adstock: 12515.60128688572\n", + "After hill transform: 0.0004260437246806241\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9733\n", + "Raw spend: 52108.53693781291\n", + "After adstock: 52108.87027114625\n", + "After hill transform: 0.34063253960614953\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4318\n", + "Raw spend: 5784.954197044331\n", + "After adstock: 5785.287530377664\n", + "After hill transform: 0.02662326061898929\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944710033\n", + "After adstock: 7648.8944152982685\n", + "After hill transform: 0.3475806372080328\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380619639216\n", + "After adstock: 12515.602841861439\n", + "After hill transform: 0.00042604388323270624\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.537715326675\n", + "After adstock: 52108.87104866001\n", + "After hill transform: 0.34063254157159517\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4299\n", + "Raw spend: 5784.9518645534645\n", + "After adstock: 5785.2851978867975\n", + "After hill transform: 0.026623233113775863\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711413\n", + "After adstock: 7648.894415299648\n", + "After hill transform: 0.3475806372081463\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.38077513679\n", + "After adstock: 12515.602997359012\n", + "After hill transform: 0.00042604389908791683\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53779307805\n", + "After adstock: 52108.87112641139\n", + "After hill transform: 0.34063254176813973\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951631304378\n", + "After adstock: 5785.284964637711\n", + "After hill transform: 0.02662323036325543\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794471155\n", + "After adstock: 7648.894415299786\n", + "After hill transform: 0.34758063720815763\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.38078880564\n", + "After adstock: 12515.603011027863\n", + "After hill transform: 0.0004260439004816524\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53779991271\n", + "After adstock: 52108.871133246044\n", + "After hill transform: 0.3406325417854168\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4297\n", + "Raw spend: 5784.951610800859\n", + "After adstock: 5785.284944134192\n", + "After hill transform: 0.026623230121473797\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711562\n", + "After adstock: 7648.894415299797\n", + "After hill transform: 0.34758063720815857\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380788820541\n", + "After adstock: 12515.603011042764\n", + "After hill transform: 0.0004260439004831718\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53779991271\n", + "After adstock: 52108.871133246044\n", + "After hill transform: 0.3406325417854168\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4297\n", + "Raw spend: 5784.951610800859\n", + "After adstock: 5785.284944134192\n", + "After hill transform: 0.026623230121473797\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711562\n", + "After adstock: 7648.894415299797\n", + "After hill transform: 0.34758063720815857\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.38078880564\n", + "After adstock: 12515.603011027863\n", + "After hill transform: 0.0004260439004816524\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53779992761\n", + "After adstock: 52108.871133260945\n", + "After hill transform: 0.34063254178545443\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4297\n", + "Raw spend: 5784.951610800859\n", + "After adstock: 5785.284944134192\n", + "After hill transform: 0.026623230121473797\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711562\n", + "After adstock: 7648.894415299797\n", + "After hill transform: 0.34758063720815857\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.38078880564\n", + "After adstock: 12515.603011027863\n", + "After hill transform: 0.0004260439004816524\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53779991271\n", + "After adstock: 52108.871133246044\n", + "After hill transform: 0.3406325417854168\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4297\n", + "Raw spend: 5784.95161081576\n", + "After adstock: 5785.2849441490935\n", + "After hill transform: 0.02662323012164951\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711562\n", + "After adstock: 7648.894415299797\n", + "After hill transform: 0.34758063720815857\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.38078880564\n", + "After adstock: 12515.603011027863\n", + "After hill transform: 0.0004260439004816524\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53779991271\n", + "After adstock: 52108.871133246044\n", + "After hill transform: 0.3406325417854168\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4297\n", + "Raw spend: 5784.951610800859\n", + "After adstock: 5785.284944134192\n", + "After hill transform: 0.026623230121473797\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944726463\n", + "After adstock: 7648.894415314699\n", + "After hill transform: 0.34758063720938465\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.37\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1217\n", + "Raw spend: 12514.373720321206\n", + "After adstock: 12515.595942543428\n", + "After hill transform: 0.00042604317974855705\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.53\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9724\n", + "Raw spend: 52108.534281448614\n", + "After adstock: 52108.86761478195\n", + "After hill transform: 0.3406325328912335\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.96\n", + "Adstocked value: 5,785.30\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4381\n", + "Raw spend: 5784.9621977556535\n", + "After adstock: 5785.2955310889865\n", + "After hill transform: 0.026623354965153306\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179447052995\n", + "After adstock: 7648.894415293535\n", + "After hill transform: 0.34758063720764326\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380081957197\n", + "After adstock: 12515.60230417942\n", + "After hill transform: 0.0004260438284083064\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9735\n", + "Raw spend: 52108.5374480663\n", + "After adstock: 52108.87078139964\n", + "After hill transform: 0.3406325408959985\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4306\n", + "Raw spend: 5784.952669496339\n", + "After adstock: 5785.286002829672\n", + "After hill transform: 0.026623242605826405\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944710936\n", + "After adstock: 7648.894415299171\n", + "After hill transform: 0.34758063720810706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380718120796\n", + "After adstock: 12515.602940343018\n", + "After hill transform: 0.0004260438932743175\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53776472807\n", + "After adstock: 52108.871098061405\n", + "After hill transform: 0.34063254169647494\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951716670407\n", + "After adstock: 5785.28505000374\n", + "After hill transform: 0.026623231369908903\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179447114995\n", + "After adstock: 7648.894415299735\n", + "After hill transform: 0.3475806372081534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380781737156\n", + "After adstock: 12515.603003959379\n", + "After hill transform: 0.00042604389976091896\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.537796394245\n", + "After adstock: 52108.87112972758\n", + "After hill transform: 0.3406325417765226\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4297\n", + "Raw spend: 5784.951621387814\n", + "After adstock: 5785.284954721147\n", + "After hill transform: 0.026623230246317305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711556\n", + "After adstock: 7648.894415299791\n", + "After hill transform: 0.34758063720815807\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380781752057\n", + "After adstock: 12515.60300397428\n", + "After hill transform: 0.00042604389976243836\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.537796394245\n", + "After adstock: 52108.87112972758\n", + "After hill transform: 0.3406325417765226\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4297\n", + "Raw spend: 5784.951621387814\n", + "After adstock: 5785.284954721147\n", + "After hill transform: 0.026623230246317305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711556\n", + "After adstock: 7648.894415299791\n", + "After hill transform: 0.34758063720815807\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380781737156\n", + "After adstock: 12515.603003959379\n", + "After hill transform: 0.00042604389976091896\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.537796409146\n", + "After adstock: 52108.87112974248\n", + "After hill transform: 0.3406325417765602\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4297\n", + "Raw spend: 5784.951621387814\n", + "After adstock: 5785.284954721147\n", + "After hill transform: 0.026623230246317305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711556\n", + "After adstock: 7648.894415299791\n", + "After hill transform: 0.34758063720815807\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380781737156\n", + "After adstock: 12515.603003959379\n", + "After hill transform: 0.00042604389976091896\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.537796394245\n", + "After adstock: 52108.87112972758\n", + "After hill transform: 0.3406325417765226\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4297\n", + "Raw spend: 5784.951621402715\n", + "After adstock: 5785.284954736048\n", + "After hill transform: 0.026623230246493025\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711556\n", + "After adstock: 7648.894415299791\n", + "After hill transform: 0.34758063720815807\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380781737156\n", + "After adstock: 12515.603003959379\n", + "After hill transform: 0.00042604389976091896\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.537796394245\n", + "After adstock: 52108.87112972758\n", + "After hill transform: 0.3406325417765226\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4297\n", + "Raw spend: 5784.951621387814\n", + "After adstock: 5785.284954721147\n", + "After hill transform: 0.026623230246317305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944726457\n", + "After adstock: 7648.894415314692\n", + "After hill transform: 0.34758063720938415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.35\n", + "Adstocked value: 12,515.57\n", + "Saturated value: 0.0004\n", + "Final response: 230.1201\n", + "Raw spend: 12514.345439314991\n", + "After adstock: 12515.567661537214\n", + "After hill transform: 0.000426040296103564\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.52\n", + "Adstocked value: 52,108.85\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9673\n", + "Raw spend: 52108.52020407376\n", + "After adstock: 52108.85353740709\n", + "After hill transform: 0.34063249730560136\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,785.00\n", + "Adstocked value: 5,785.34\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4717\n", + "Raw spend: 5785.004556161778\n", + "After adstock: 5785.337889495111\n", + "After hill transform: 0.026623854468126016\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944680244\n", + "After adstock: 7648.894415268479\n", + "After hill transform: 0.34758063720558163\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1218\n", + "Raw spend: 12514.37724749494\n", + "After adstock: 12515.599469717163\n", + "After hill transform: 0.0004260435393942704\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9730\n", + "Raw spend: 52108.536037162194\n", + "After adstock: 52108.86937049553\n", + "After hill transform: 0.340632537329431\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.96\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4339\n", + "Raw spend: 5784.956914865211\n", + "After adstock: 5785.290248198544\n", + "After hill transform: 0.026623292668114612\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179447084245\n", + "After adstock: 7648.89441529666\n", + "After hill transform: 0.3475806372079004\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380428312934\n", + "After adstock: 12515.602650535156\n", + "After hill transform: 0.0004260438637242449\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53762047104\n", + "After adstock: 52108.87095380438\n", + "After hill transform: 0.3406325413318135\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4302\n", + "Raw spend: 5784.952150735554\n", + "After adstock: 5785.285484068887\n", + "After hill transform: 0.0266232364884932\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711243\n", + "After adstock: 7648.894415299478\n", + "After hill transform: 0.34758063720813226\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380746394734\n", + "After adstock: 12515.602968616957\n", + "After hill transform: 0.00042604389615725146\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.537778801925\n", + "After adstock: 52108.87111213526\n", + "After hill transform: 0.34063254173205165\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951674322588\n", + "After adstock: 5785.285007655921\n", + "After hill transform: 0.02662323087053485\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711525\n", + "After adstock: 7648.89441529976\n", + "After hill transform: 0.34758063720815546\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380762976238\n", + "After adstock: 12515.60298519846\n", + "After hill transform: 0.00042604389784797395\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53778705566\n", + "After adstock: 52108.871120389\n", + "After hill transform: 0.3406325417529159\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951649487331\n", + "After adstock: 5785.2849828206645\n", + "After hill transform: 0.026623230577672494\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179447115395\n", + "After adstock: 7648.894415299775\n", + "After hill transform: 0.34758063720815674\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380762991139\n", + "After adstock: 12515.602985213362\n", + "After hill transform: 0.00042604389784949324\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53778705566\n", + "After adstock: 52108.871120389\n", + "After hill transform: 0.3406325417529159\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951649487331\n", + "After adstock: 5785.2849828206645\n", + "After hill transform: 0.026623230577672494\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179447115395\n", + "After adstock: 7648.894415299775\n", + "After hill transform: 0.34758063720815674\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380762976238\n", + "After adstock: 12515.60298519846\n", + "After hill transform: 0.00042604389784797395\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53778707056\n", + "After adstock: 52108.8711204039\n", + "After hill transform: 0.34063254175295365\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951649487331\n", + "After adstock: 5785.2849828206645\n", + "After hill transform: 0.026623230577672494\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179447115395\n", + "After adstock: 7648.894415299775\n", + "After hill transform: 0.34758063720815674\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380762976238\n", + "After adstock: 12515.60298519846\n", + "After hill transform: 0.00042604389784797395\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53778705566\n", + "After adstock: 52108.871120389\n", + "After hill transform: 0.3406325417529159\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951649502233\n", + "After adstock: 5785.284982835566\n", + "After hill transform: 0.026623230577848208\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179447115395\n", + "After adstock: 7648.894415299775\n", + "After hill transform: 0.34758063720815674\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380762976238\n", + "After adstock: 12515.60298519846\n", + "After hill transform: 0.00042604389784797395\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53778705566\n", + "After adstock: 52108.871120389\n", + "After hill transform: 0.3406325417529159\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951649487331\n", + "After adstock: 5785.2849828206645\n", + "After hill transform: 0.026623230577672494\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944726441\n", + "After adstock: 7648.894415314676\n", + "After hill transform: 0.34758063720938276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.20\n", + "Adstocked value: 12,515.43\n", + "Saturated value: 0.0004\n", + "Final response: 230.1123\n", + "Raw spend: 12514.203886278705\n", + "After adstock: 12515.426108500928\n", + "After hill transform: 0.0004260258629826673\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.45\n", + "Adstocked value: 52,108.78\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9418\n", + "Raw spend: 52108.44977615133\n", + "After adstock: 52108.78310948466\n", + "After hill transform: 0.340632319273559\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,785.22\n", + "Adstocked value: 5,785.55\n", + "Saturated value: 0.0266\n", + "Final response: 1788.6396\n", + "Raw spend: 5785.216537245892\n", + "After adstock: 5785.549870579225\n", + "After hill transform: 0.02662635429436848\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944554846\n", + "After adstock: 7648.8944151430815\n", + "After hill transform: 0.3475806371952637\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.36\n", + "Adstocked value: 12,515.59\n", + "Saturated value: 0.0004\n", + "Final response: 230.1211\n", + "Raw spend: 12514.363075306484\n", + "After adstock: 12515.585297528707\n", + "After hill transform: 0.0004260420943385721\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.53\n", + "Adstocked value: 52,108.86\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9704\n", + "Raw spend: 52108.528985965226\n", + "After adstock: 52108.86231929856\n", + "After hill transform: 0.340632519504994\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.98\n", + "Adstocked value: 5,785.31\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4507\n", + "Raw spend: 5784.978138263187\n", + "After adstock: 5785.31147159652\n", + "After hill transform: 0.026623542939737278\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794469587\n", + "After adstock: 7648.894415284105\n", + "After hill transform: 0.3475806372068674\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1219\n", + "Raw spend: 12514.378994209263\n", + "After adstock: 12515.601216431485\n", + "After hill transform: 0.00042604371749680505\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9733\n", + "Raw spend: 52108.53690694662\n", + "After adstock: 52108.87024027995\n", + "After hill transform: 0.3406325395281239\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4319\n", + "Raw spend: 5784.954298364917\n", + "After adstock: 5785.28763169825\n", + "After hill transform: 0.026623261813782922\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179447099725\n", + "After adstock: 7648.894415298208\n", + "After hill transform: 0.34758063720802773\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.38058609954\n", + "After adstock: 12515.602808321762\n", + "After hill transform: 0.0004260438798128547\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.537699044755\n", + "After adstock: 52108.87103237809\n", + "After hill transform: 0.34063254153043676\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4300\n", + "Raw spend: 5784.95191437509\n", + "After adstock: 5785.285247708423\n", + "After hill transform: 0.026623233701282577\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711383\n", + "After adstock: 7648.894415299618\n", + "After hill transform: 0.3475806372081438\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380745288569\n", + "After adstock: 12515.602967510791\n", + "After hill transform: 0.000426043896044462\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53777825457\n", + "After adstock: 52108.871111587905\n", + "After hill transform: 0.34063254173066804\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951675976107\n", + "After adstock: 5785.28500930944\n", + "After hill transform: 0.02662323089003349\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711524\n", + "After adstock: 7648.894415299759\n", + "After hill transform: 0.34758063720815546\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380758079064\n", + "After adstock: 12515.602980301286\n", + "After hill transform: 0.0004260438973486367\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53778461891\n", + "After adstock: 52108.87111795224\n", + "After hill transform: 0.34063254174675617\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951656821264\n", + "After adstock: 5785.284990154597\n", + "After hill transform: 0.026623230664155707\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711535\n", + "After adstock: 7648.89441529977\n", + "After hill transform: 0.34758063720815635\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380758093965\n", + "After adstock: 12515.602980316187\n", + "After hill transform: 0.000426043897350156\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53778461891\n", + "After adstock: 52108.87111795224\n", + "After hill transform: 0.34063254174675617\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951656821264\n", + "After adstock: 5785.284990154597\n", + "After hill transform: 0.026623230664155707\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711535\n", + "After adstock: 7648.89441529977\n", + "After hill transform: 0.34758063720815635\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380758079064\n", + "After adstock: 12515.602980301286\n", + "After hill transform: 0.0004260438973486367\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53778463381\n", + "After adstock: 52108.871117967145\n", + "After hill transform: 0.34063254174679386\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951656821264\n", + "After adstock: 5785.284990154597\n", + "After hill transform: 0.026623230664155707\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711535\n", + "After adstock: 7648.89441529977\n", + "After hill transform: 0.34758063720815635\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380758079064\n", + "After adstock: 12515.602980301286\n", + "After hill transform: 0.0004260438973486367\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53778461891\n", + "After adstock: 52108.87111795224\n", + "After hill transform: 0.34063254174675617\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951656836165\n", + "After adstock: 5785.284990169498\n", + "After hill transform: 0.02662323066433142\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711535\n", + "After adstock: 7648.89441529977\n", + "After hill transform: 0.34758063720815635\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380758079064\n", + "After adstock: 12515.602980301286\n", + "After hill transform: 0.0004260438973486367\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53778461891\n", + "After adstock: 52108.87111795224\n", + "After hill transform: 0.34063254174675617\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951656821264\n", + "After adstock: 5785.284990154597\n", + "After hill transform: 0.026623230664155707\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944726436\n", + "After adstock: 7648.894415314671\n", + "After hill transform: 0.3475806372093824\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.37\n", + "Adstocked value: 12,515.59\n", + "Saturated value: 0.0004\n", + "Final response: 230.1215\n", + "Raw spend: 12514.371221484358\n", + "After adstock: 12515.59344370658\n", + "After hill transform: 0.0004260429249565914\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.53\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9719\n", + "Raw spend: 52108.533034756576\n", + "After adstock: 52108.86636808991\n", + "After hill transform: 0.34063252973977093\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.97\n", + "Adstocked value: 5,785.30\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4411\n", + "Raw spend: 5784.965943286747\n", + "After adstock: 5785.29927662008\n", + "After hill transform: 0.026623399133354358\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944703086\n", + "After adstock: 7648.894415291321\n", + "After hill transform: 0.34758063720746113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.379804419594\n", + "After adstock: 12515.602026641816\n", + "After hill transform: 0.0004260438001093657\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9735\n", + "Raw spend: 52108.53730963267\n", + "After adstock: 52108.87064296601\n", + "After hill transform: 0.3406325405460577\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4309\n", + "Raw spend: 5784.953085467812\n", + "After adstock: 5785.286418801145\n", + "After hill transform: 0.026623247511047634\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794471069\n", + "After adstock: 7648.894415298925\n", + "After hill transform: 0.3475806372080868\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380662713116\n", + "After adstock: 12515.602884935339\n", + "After hill transform: 0.00042604388762470884\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.537737120285\n", + "After adstock: 52108.87107045362\n", + "After hill transform: 0.3406325416266863\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4299\n", + "Raw spend: 5784.951799685919\n", + "After adstock: 5785.285133019252\n", + "After hill transform: 0.026623232348844617\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794471145\n", + "After adstock: 7648.8944152996855\n", + "After hill transform: 0.3475806372081493\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.38074854247\n", + "After adstock: 12515.602970764692\n", + "After hill transform: 0.00042604389637624393\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.537779869046\n", + "After adstock: 52108.87111320238\n", + "After hill transform: 0.3406325417347492\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951671107729\n", + "After adstock: 5785.2850044410625\n", + "After hill transform: 0.026623230832624592\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711527\n", + "After adstock: 7648.894415299762\n", + "After hill transform: 0.3475806372081557\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.38074855737\n", + "After adstock: 12515.602970779593\n", + "After hill transform: 0.0004260438963777634\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.537779869046\n", + "After adstock: 52108.87111320238\n", + "After hill transform: 0.3406325417347492\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951671107729\n", + "After adstock: 5785.2850044410625\n", + "After hill transform: 0.026623230832624592\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711527\n", + "After adstock: 7648.894415299762\n", + "After hill transform: 0.3475806372081557\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.38074854247\n", + "After adstock: 12515.602970764692\n", + "After hill transform: 0.00042604389637624393\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53777988395\n", + "After adstock: 52108.87111321728\n", + "After hill transform: 0.3406325417347869\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951671107729\n", + "After adstock: 5785.2850044410625\n", + "After hill transform: 0.026623230832624592\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711527\n", + "After adstock: 7648.894415299762\n", + "After hill transform: 0.3475806372081557\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.38074854247\n", + "After adstock: 12515.602970764692\n", + "After hill transform: 0.00042604389637624393\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.537779869046\n", + "After adstock: 52108.87111320238\n", + "After hill transform: 0.3406325417347492\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951671122631\n", + "After adstock: 5785.285004455964\n", + "After hill transform: 0.02662323083280031\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711527\n", + "After adstock: 7648.894415299762\n", + "After hill transform: 0.3475806372081557\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.38074854247\n", + "After adstock: 12515.602970764692\n", + "After hill transform: 0.00042604389637624393\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.537779869046\n", + "After adstock: 52108.87111320238\n", + "After hill transform: 0.3406325417347492\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951671107729\n", + "After adstock: 5785.2850044410625\n", + "After hill transform: 0.026623230832624592\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944726428\n", + "After adstock: 7648.894415314663\n", + "After hill transform: 0.34758063720938176\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.33\n", + "Adstocked value: 12,515.56\n", + "Saturated value: 0.0004\n", + "Final response: 230.1194\n", + "Raw spend: 12514.33304284426\n", + "After adstock: 12515.555265066483\n", + "After hill transform: 0.00042603903211370993\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.51\n", + "Adstocked value: 52,108.85\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9650\n", + "Raw spend: 52108.51400631158\n", + "After adstock: 52108.84733964492\n", + "After hill transform: 0.34063248163852405\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,785.02\n", + "Adstocked value: 5,785.36\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4864\n", + "Raw spend: 5785.02315040567\n", + "After adstock: 5785.356483739003\n", + "After hill transform: 0.026624073738725818\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944669258\n", + "After adstock: 7648.894415257493\n", + "After hill transform: 0.3475806372046777\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1218\n", + "Raw spend: 12514.375977972648\n", + "After adstock: 12515.59820019487\n", + "After hill transform: 0.00042604340994832667\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9728\n", + "Raw spend: 52108.5354025133\n", + "After adstock: 52108.868735846634\n", + "After hill transform: 0.34063253572512775\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.96\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4354\n", + "Raw spend: 5784.958819037523\n", + "After adstock: 5785.2921523708565\n", + "After hill transform: 0.026623315122535313\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179447072995\n", + "After adstock: 7648.894415295535\n", + "After hill transform: 0.3475806372078078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380271485488\n", + "After adstock: 12515.60249370771\n", + "After hill transform: 0.00042604384773343567\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9735\n", + "Raw spend: 52108.53754213347\n", + "After adstock: 52108.870875466804\n", + "After hill transform: 0.34063254113378705\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4303\n", + "Raw spend: 5784.952385900709\n", + "After adstock: 5785.285719234042\n", + "After hill transform: 0.026623239261608665\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711104\n", + "After adstock: 7648.894415299339\n", + "After hill transform: 0.3475806372081209\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380700836771\n", + "After adstock: 12515.602923058994\n", + "After hill transform: 0.0004260438915119629\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53775609549\n", + "After adstock: 52108.87108942882\n", + "After hill transform: 0.340632541674653\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951742587027\n", + "After adstock: 5785.28507592036\n", + "After hill transform: 0.02662323167552293\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711485\n", + "After adstock: 7648.89441529972\n", + "After hill transform: 0.34758063720815224\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.3807437719\n", + "After adstock: 12515.602965994123\n", + "After hill transform: 0.000426043895889816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53777749169\n", + "After adstock: 52108.87111082503\n", + "After hill transform: 0.3406325417287396\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951678255659\n", + "After adstock: 5785.285011588992\n", + "After hill transform: 0.02662323091691443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711522\n", + "After adstock: 7648.894415299757\n", + "After hill transform: 0.3475806372081553\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380743786802\n", + "After adstock: 12515.602966009024\n", + "After hill transform: 0.00042604389589133527\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53777749169\n", + "After adstock: 52108.87111082503\n", + "After hill transform: 0.3406325417287396\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951678255659\n", + "After adstock: 5785.285011588992\n", + "After hill transform: 0.02662323091691443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711522\n", + "After adstock: 7648.894415299757\n", + "After hill transform: 0.3475806372081553\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.3807437719\n", + "After adstock: 12515.602965994123\n", + "After hill transform: 0.000426043895889816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53777750659\n", + "After adstock: 52108.87111083993\n", + "After hill transform: 0.34063254172877727\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951678255659\n", + "After adstock: 5785.285011588992\n", + "After hill transform: 0.02662323091691443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711522\n", + "After adstock: 7648.894415299757\n", + "After hill transform: 0.3475806372081553\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.3807437719\n", + "After adstock: 12515.602965994123\n", + "After hill transform: 0.000426043895889816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53777749169\n", + "After adstock: 52108.87111082503\n", + "After hill transform: 0.3406325417287396\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.9516782705605\n", + "After adstock: 5785.2850116038935\n", + "After hill transform: 0.026623230917090145\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711522\n", + "After adstock: 7648.894415299757\n", + "After hill transform: 0.3475806372081553\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.3807437719\n", + "After adstock: 12515.602965994123\n", + "After hill transform: 0.000426043895889816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53777749169\n", + "After adstock: 52108.87111082503\n", + "After hill transform: 0.3406325417287396\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951678255659\n", + "After adstock: 5785.285011588992\n", + "After hill transform: 0.02662323091691443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944726423\n", + "After adstock: 7648.8944153146585\n", + "After hill transform: 0.34758063720938137\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.14\n", + "Adstocked value: 12,515.36\n", + "Saturated value: 0.0004\n", + "Final response: 230.1089\n", + "Raw spend: 12514.142062427536\n", + "After adstock: 12515.364284649759\n", + "After hill transform: 0.00042601955936188545\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.42\n", + "Adstocked value: 52,108.75\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9307\n", + "Raw spend: 52108.4188489988\n", + "After adstock: 52108.75218233214\n", + "After hill transform: 0.3406322410939353\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,785.31\n", + "Adstocked value: 5,785.64\n", + "Saturated value: 0.0266\n", + "Final response: 1788.7131\n", + "Raw spend: 5785.3092883043955\n", + "After adstock: 5785.642621637729\n", + "After hill transform: 0.026627448121414345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944500044\n", + "After adstock: 7648.894415088279\n", + "After hill transform: 0.34758063719075444\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.36\n", + "Adstocked value: 12,515.58\n", + "Saturated value: 0.0004\n", + "Final response: 230.1207\n", + "Raw spend: 12514.356875637464\n", + "After adstock: 12515.579097859687\n", + "After hill transform: 0.0004260414621953761\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.53\n", + "Adstocked value: 52,108.86\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9693\n", + "Raw spend: 52108.525884642404\n", + "After adstock: 52108.85921797574\n", + "After hill transform: 0.34063251166528424\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.99\n", + "Adstocked value: 5,785.32\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4581\n", + "Raw spend: 5784.9874392605325\n", + "After adstock: 5785.3207725938655\n", + "After hill transform: 0.026623652619858496\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944690375\n", + "After adstock: 7648.89441527861\n", + "After hill transform: 0.34758063720641524\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1219\n", + "Raw spend: 12514.378356958458\n", + "After adstock: 12515.60057918068\n", + "After hill transform: 0.0004260436525199556\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9732\n", + "Raw spend: 52108.53658820676\n", + "After adstock: 52108.8699215401\n", + "After hill transform: 0.3406325387223943\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.96\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4326\n", + "Raw spend: 5784.955254356147\n", + "After adstock: 5785.28858768948\n", + "After hill transform: 0.02662327308703378\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944709408\n", + "After adstock: 7648.894415297643\n", + "After hill transform: 0.34758063720798127\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380505090556\n", + "After adstock: 12515.602727312778\n", + "After hill transform: 0.0004260438715528257\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.5376585632\n", + "After adstock: 52108.87099189653\n", + "After hill transform: 0.34063254142810506\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4301\n", + "Raw spend: 5784.952035865708\n", + "After adstock: 5785.285369199041\n", + "After hill transform: 0.026623235133924616\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794471131\n", + "After adstock: 7648.8944152995455\n", + "After hill transform: 0.34758063720813787\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380719903766\n", + "After adstock: 12515.602942125988\n", + "After hill transform: 0.0004260438934561168\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53776559884\n", + "After adstock: 52108.87109893218\n", + "After hill transform: 0.34063254169867613\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.9517140166645\n", + "After adstock: 5785.2850473499975\n", + "After hill transform: 0.02662323133861543\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711501\n", + "After adstock: 7648.8944152997365\n", + "After hill transform: 0.3475806372081536\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380741385086\n", + "After adstock: 12515.602963607309\n", + "After hill transform: 0.0004260438956464459\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53777630241\n", + "After adstock: 52108.871109635744\n", + "After hill transform: 0.34063254172573326\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.95168183176\n", + "After adstock: 5785.285015165093\n", + "After hill transform: 0.026623230959084525\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794471152\n", + "After adstock: 7648.894415299756\n", + "After hill transform: 0.3475806372081551\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380741399988\n", + "After adstock: 12515.60296362221\n", + "After hill transform: 0.0004260438956479654\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53777630241\n", + "After adstock: 52108.871109635744\n", + "After hill transform: 0.34063254172573326\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.95168183176\n", + "After adstock: 5785.285015165093\n", + "After hill transform: 0.026623230959084525\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794471152\n", + "After adstock: 7648.894415299756\n", + "After hill transform: 0.3475806372081551\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380741385086\n", + "After adstock: 12515.602963607309\n", + "After hill transform: 0.0004260438956464459\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53777631731\n", + "After adstock: 52108.871109650645\n", + "After hill transform: 0.3406325417257709\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.95168183176\n", + "After adstock: 5785.285015165093\n", + "After hill transform: 0.026623230959084525\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794471152\n", + "After adstock: 7648.894415299756\n", + "After hill transform: 0.3475806372081551\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380741385086\n", + "After adstock: 12515.602963607309\n", + "After hill transform: 0.0004260438956464459\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53777630241\n", + "After adstock: 52108.871109635744\n", + "After hill transform: 0.34063254172573326\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951681846661\n", + "After adstock: 5785.285015179994\n", + "After hill transform: 0.026623230959260245\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794471152\n", + "After adstock: 7648.894415299756\n", + "After hill transform: 0.3475806372081551\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380741385086\n", + "After adstock: 12515.602963607309\n", + "After hill transform: 0.0004260438956464459\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53777630241\n", + "After adstock: 52108.871109635744\n", + "After hill transform: 0.34063254172573326\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.95168183176\n", + "After adstock: 5785.285015165093\n", + "After hill transform: 0.026623230959084525\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944726422\n", + "After adstock: 7648.894415314657\n", + "After hill transform: 0.3475806372093812\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,513.19\n", + "Adstocked value: 12,514.41\n", + "Saturated value: 0.0004\n", + "Final response: 230.0563\n", + "Raw spend: 12513.186373022922\n", + "After adstock: 12514.408595245144\n", + "After hill transform: 0.00042592212422700517\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,107.94\n", + "Adstocked value: 52,108.28\n", + "Saturated value: 0.3406\n", + "Final response: 48678.7586\n", + "Raw spend: 52107.94259240977\n", + "After adstock: 52108.2759257431\n", + "After hill transform: 0.3406310371774658\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,786.74\n", + "Adstocked value: 5,787.07\n", + "Saturated value: 0.0266\n", + "Final response: 1789.8477\n", + "Raw spend: 5786.741235144841\n", + "After adstock: 5787.074568478174\n", + "After hill transform: 0.02664433860458504\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717943653244\n", + "After adstock: 7648.894414241479\n", + "After hill transform: 0.34758063712107834\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.26\n", + "Adstocked value: 12,515.48\n", + "Saturated value: 0.0004\n", + "Final response: 230.1155\n", + "Raw spend: 12514.26130454887\n", + "After adstock: 12515.483526771093\n", + "After hill transform: 0.00042603171746168235\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.48\n", + "Adstocked value: 52,108.81\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9521\n", + "Raw spend: 52108.47825791314\n", + "After adstock: 52108.81159124648\n", + "After hill transform: 0.3406323912715353\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,785.13\n", + "Adstocked value: 5,785.46\n", + "Saturated value: 0.0266\n", + "Final response: 1788.5716\n", + "Raw spend: 5785.130637163068\n", + "After adstock: 5785.463970496401\n", + "After hill transform: 0.026625341285240377\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179446056925\n", + "After adstock: 7648.894415193928\n", + "After hill transform: 0.34758063719944743\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.37\n", + "Adstocked value: 12,515.59\n", + "Saturated value: 0.0004\n", + "Final response: 230.1214\n", + "Raw spend: 12514.368797701465\n", + "After adstock: 12515.591019923688\n", + "After hill transform: 0.00042604267781754115\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.53\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9715\n", + "Raw spend: 52108.531824463484\n", + "After adstock: 52108.86515779682\n", + "After hill transform: 0.34063252668031974\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.97\n", + "Adstocked value: 5,785.30\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4440\n", + "Raw spend: 5784.969577364891\n", + "After adstock: 5785.302910698224\n", + "After hill transform: 0.026623441987316285\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944700938\n", + "After adstock: 7648.894415289173\n", + "After hill transform: 0.3475806372072843\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.379547016724\n", + "After adstock: 12515.601769238947\n", + "After hill transform: 0.0004260437738634512\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9734\n", + "Raw spend: 52108.53718111852\n", + "After adstock: 52108.87051445185\n", + "After hill transform: 0.34063254022119194\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4312\n", + "Raw spend: 5784.953471385073\n", + "After adstock: 5785.286804718406\n", + "After hill transform: 0.026623252061863865\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944710462\n", + "After adstock: 7648.894415298697\n", + "After hill transform: 0.34758063720806803\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.38062194825\n", + "After adstock: 12515.602844170473\n", + "After hill transform: 0.0004260438834681455\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53771678402\n", + "After adstock: 52108.871050117355\n", + "After hill transform: 0.34063254157527917\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4299\n", + "Raw spend: 5784.951860787091\n", + "After adstock: 5785.285194120424\n", + "After hill transform: 0.026623233069362026\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711415\n", + "After adstock: 7648.89441529965\n", + "After hill transform: 0.34758063720814647\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380729441402\n", + "After adstock: 12515.602951663624\n", + "After hill transform: 0.0004260438944286158\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.537770350566\n", + "After adstock: 52108.8711036839\n", + "After hill transform: 0.3406325417106878\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951699727293\n", + "After adstock: 5785.285033060626\n", + "After hill transform: 0.026623231170112276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179447115095\n", + "After adstock: 7648.894415299745\n", + "After hill transform: 0.3475806372081542\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380739058119\n", + "After adstock: 12515.602961280341\n", + "After hill transform: 0.00042604389540917815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.537775142824\n", + "After adstock: 52108.87110847616\n", + "After hill transform: 0.340632541722802\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951685318316\n", + "After adstock: 5785.285018651649\n", + "After hill transform: 0.026623231000198706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711519\n", + "After adstock: 7648.894415299754\n", + "After hill transform: 0.347580637208155\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.38074115239\n", + "After adstock: 12515.602963374613\n", + "After hill transform: 0.00042604389562271924\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53777618645\n", + "After adstock: 52108.87110951979\n", + "After hill transform: 0.3406325417254401\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951682180415\n", + "After adstock: 5785.2850155137485\n", + "After hill transform: 0.026623230963195948\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794471152\n", + "After adstock: 7648.894415299756\n", + "After hill transform: 0.3475806372081551\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380741167291\n", + "After adstock: 12515.602963389514\n", + "After hill transform: 0.00042604389562423865\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53777618645\n", + "After adstock: 52108.87110951979\n", + "After hill transform: 0.3406325417254401\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951682180415\n", + "After adstock: 5785.2850155137485\n", + "After hill transform: 0.026623230963195948\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794471152\n", + "After adstock: 7648.894415299756\n", + "After hill transform: 0.3475806372081551\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.38074115239\n", + "After adstock: 12515.602963374613\n", + "After hill transform: 0.00042604389562271924\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53777620135\n", + "After adstock: 52108.87110953469\n", + "After hill transform: 0.3406325417254778\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951682180415\n", + "After adstock: 5785.2850155137485\n", + "After hill transform: 0.026623230963195948\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794471152\n", + "After adstock: 7648.894415299756\n", + "After hill transform: 0.3475806372081551\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.38074115239\n", + "After adstock: 12515.602963374613\n", + "After hill transform: 0.00042604389562271924\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53777618645\n", + "After adstock: 52108.87110951979\n", + "After hill transform: 0.3406325417254401\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951682195317\n", + "After adstock: 5785.28501552865\n", + "After hill transform: 0.02662323096337166\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794471152\n", + "After adstock: 7648.894415299756\n", + "After hill transform: 0.3475806372081551\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.38074115239\n", + "After adstock: 12515.602963374613\n", + "After hill transform: 0.00042604389562271924\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53777618645\n", + "After adstock: 52108.87110951979\n", + "After hill transform: 0.3406325417254401\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951682180415\n", + "After adstock: 5785.2850155137485\n", + "After hill transform: 0.026623230963195948\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944726422\n", + "After adstock: 7648.894415314657\n", + "After hill transform: 0.3475806372093812\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.379798758679\n", + "After adstock: 12515.602020980901\n", + "After hill transform: 0.0004260437995321542\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9735\n", + "Raw spend: 52108.537322423465\n", + "After adstock: 52108.8706557568\n", + "After hill transform: 0.340632540578391\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4309\n", + "Raw spend: 5784.95307833794\n", + "After adstock: 5785.286411671273\n", + "After hill transform: 0.0266232474269707\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944710693\n", + "After adstock: 7648.894415298928\n", + "After hill transform: 0.347580637208087\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.38064691302\n", + "After adstock: 12515.602869135242\n", + "After hill transform: 0.00042604388601366215\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53773081015\n", + "After adstock: 52108.87106414349\n", + "After hill transform: 0.3406325416107352\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4299\n", + "Raw spend: 5784.951821796168\n", + "After adstock: 5785.285155129501\n", + "After hill transform: 0.026623232609573156\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711438\n", + "After adstock: 7648.894415299673\n", + "After hill transform: 0.34758063720814836\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380731728454\n", + "After adstock: 12515.602953950676\n", + "After hill transform: 0.0004260438946618136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53777164882\n", + "After adstock: 52108.87110498216\n", + "After hill transform: 0.3406325417139696\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.95169614199\n", + "After adstock: 5785.285029475323\n", + "After hill transform: 0.02662323112783366\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711512\n", + "After adstock: 7648.894415299747\n", + "After hill transform: 0.34758063720815446\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380731743355\n", + "After adstock: 12515.602953965577\n", + "After hill transform: 0.0004260438946633329\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53777164882\n", + "After adstock: 52108.87110498216\n", + "After hill transform: 0.3406325417139696\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.95169614199\n", + "After adstock: 5785.285029475323\n", + "After hill transform: 0.02662323112783366\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711512\n", + "After adstock: 7648.894415299747\n", + "After hill transform: 0.34758063720815446\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380731728454\n", + "After adstock: 12515.602953950676\n", + "After hill transform: 0.0004260438946618136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53777166372\n", + "After adstock: 52108.87110499706\n", + "After hill transform: 0.3406325417140073\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.95169614199\n", + "After adstock: 5785.285029475323\n", + "After hill transform: 0.02662323112783366\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711512\n", + "After adstock: 7648.894415299747\n", + "After hill transform: 0.34758063720815446\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380731728454\n", + "After adstock: 12515.602953950676\n", + "After hill transform: 0.0004260438946618136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53777164882\n", + "After adstock: 52108.87110498216\n", + "After hill transform: 0.3406325417139696\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951696156892\n", + "After adstock: 5785.285029490225\n", + "After hill transform: 0.026623231128009378\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711512\n", + "After adstock: 7648.894415299747\n", + "After hill transform: 0.34758063720815446\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380731728454\n", + "After adstock: 12515.602953950676\n", + "After hill transform: 0.0004260438946618136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53777164882\n", + "After adstock: 52108.87110498216\n", + "After hill transform: 0.3406325417139696\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.95169614199\n", + "After adstock: 5785.285029475323\n", + "After hill transform: 0.02662323112783366\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944726413\n", + "After adstock: 7648.8944153146485\n", + "After hill transform: 0.34758063720938054\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1218\n", + "Raw spend: 12514.376019931691\n", + "After adstock: 12515.598242153914\n", + "After hill transform: 0.0004260434142266505\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9728\n", + "Raw spend: 52108.535504526124\n", + "After adstock: 52108.86883785946\n", + "After hill transform: 0.34063253598300175\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.96\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4353\n", + "Raw spend: 5784.958675065591\n", + "After adstock: 5785.292008398924\n", + "After hill transform: 0.026623313424786084\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944707374\n", + "After adstock: 7648.894415295609\n", + "After hill transform: 0.34758063720781396\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380260548778\n", + "After adstock: 12515.602482771\n", + "After hill transform: 0.0004260438466182811\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9735\n", + "Raw spend: 52108.53754493655\n", + "After adstock: 52108.87087826989\n", + "After hill transform: 0.3406325411408728\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4304\n", + "Raw spend: 5784.952394034351\n", + "After adstock: 5785.285727367684\n", + "After hill transform: 0.026623239357522237\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711098\n", + "After adstock: 7648.894415299334\n", + "After hill transform: 0.34758063720812044\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380684610485\n", + "After adstock: 12515.602906832708\n", + "After hill transform: 0.0004260438898574601\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53774897759\n", + "After adstock: 52108.87108231093\n", + "After hill transform: 0.34063254165665996\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4299\n", + "Raw spend: 5784.951765931226\n", + "After adstock: 5785.285099264559\n", + "After hill transform: 0.026623231950802448\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711471\n", + "After adstock: 7648.894415299706\n", + "After hill transform: 0.34758063720815113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380727016656\n", + "After adstock: 12515.602949238879\n", + "After hill transform: 0.00042604389418137817\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.5377693817\n", + "After adstock: 52108.871102715035\n", + "After hill transform: 0.34063254170823865\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951703120914\n", + "After adstock: 5785.285036454247\n", + "After hill transform: 0.026623231210130542\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711508\n", + "After adstock: 7648.894415299743\n", + "After hill transform: 0.34758063720815413\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380727031557\n", + "After adstock: 12515.60294925378\n", + "After hill transform: 0.0004260438941828975\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.5377693817\n", + "After adstock: 52108.871102715035\n", + "After hill transform: 0.34063254170823865\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951703120914\n", + "After adstock: 5785.285036454247\n", + "After hill transform: 0.026623231210130542\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711508\n", + "After adstock: 7648.894415299743\n", + "After hill transform: 0.34758063720815413\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380727016656\n", + "After adstock: 12515.602949238879\n", + "After hill transform: 0.00042604389418137817\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.5377693966\n", + "After adstock: 52108.871102729936\n", + "After hill transform: 0.34063254170827634\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951703120914\n", + "After adstock: 5785.285036454247\n", + "After hill transform: 0.026623231210130542\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711508\n", + "After adstock: 7648.894415299743\n", + "After hill transform: 0.34758063720815413\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380727016656\n", + "After adstock: 12515.602949238879\n", + "After hill transform: 0.00042604389418137817\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.5377693817\n", + "After adstock: 52108.871102715035\n", + "After hill transform: 0.34063254170823865\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.9517031358155\n", + "After adstock: 5785.2850364691485\n", + "After hill transform: 0.026623231210306263\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711508\n", + "After adstock: 7648.894415299743\n", + "After hill transform: 0.34758063720815413\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380727016656\n", + "After adstock: 12515.602949238879\n", + "After hill transform: 0.00042604389418137817\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.5377693817\n", + "After adstock: 52108.871102715035\n", + "After hill transform: 0.34063254170823865\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951703120914\n", + "After adstock: 5785.285036454247\n", + "After hill transform: 0.026623231210130542\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944726409\n", + "After adstock: 7648.894415314644\n", + "After hill transform: 0.34758063720938015\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.37\n", + "Adstocked value: 12,515.59\n", + "Saturated value: 0.0004\n", + "Final response: 230.1215\n", + "Raw spend: 12514.37161732592\n", + "After adstock: 12515.593839548143\n", + "After hill transform: 0.00042604296531826327\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.53\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9720\n", + "Raw spend: 52108.53338174967\n", + "After adstock: 52108.86671508301\n", + "After hill transform: 0.3406325306169208\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.97\n", + "Adstocked value: 5,785.30\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4405\n", + "Raw spend: 5784.965200451682\n", + "After adstock: 5785.298533785015\n", + "After hill transform: 0.026623390373661706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944703507\n", + "After adstock: 7648.894415291742\n", + "After hill transform: 0.34758063720749577\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.379816047582\n", + "After adstock: 12515.602038269804\n", + "After hill transform: 0.0004260438012950059\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9735\n", + "Raw spend: 52108.5373306185\n", + "After adstock: 52108.870663951835\n", + "After hill transform: 0.3406325405991069\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4309\n", + "Raw spend: 5784.953052853991\n", + "After adstock: 5785.286386187324\n", + "After hill transform: 0.026623247126458718\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944710707\n", + "After adstock: 7648.8944152989425\n", + "After hill transform: 0.34758063720808824\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.38063591975\n", + "After adstock: 12515.602858141972\n", + "After hill transform: 0.00042604388489274044\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.537725505375\n", + "After adstock: 52108.87105883871\n", + "After hill transform: 0.3406325415973255\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4299\n", + "Raw spend: 5784.951838094222\n", + "After adstock: 5785.285171427555\n", + "After hill transform: 0.026623232801763107\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711428\n", + "After adstock: 7648.894415299663\n", + "After hill transform: 0.3475806372081475\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380717906966\n", + "After adstock: 12515.602940129189\n", + "After hill transform: 0.00042604389325251446\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.537764994064\n", + "After adstock: 52108.8710983274\n", + "After hill transform: 0.3406325416971473\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951716618245\n", + "After adstock: 5785.285049951578\n", + "After hill transform: 0.026623231369293798\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179447114995\n", + "After adstock: 7648.894415299735\n", + "After hill transform: 0.3475806372081534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380726105686\n", + "After adstock: 12515.602948327909\n", + "After hill transform: 0.0004260438940884917\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53776894294\n", + "After adstock: 52108.87110227627\n", + "After hill transform: 0.34063254170712953\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951704470647\n", + "After adstock: 5785.28503780398\n", + "After hill transform: 0.026623231226046866\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711507\n", + "After adstock: 7648.894415299742\n", + "After hill transform: 0.34758063720815396\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380726120587\n", + "After adstock: 12515.60294834281\n", + "After hill transform: 0.0004260438940900111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53776894294\n", + "After adstock: 52108.87110227627\n", + "After hill transform: 0.34063254170712953\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951704470647\n", + "After adstock: 5785.28503780398\n", + "After hill transform: 0.026623231226046866\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711507\n", + "After adstock: 7648.894415299742\n", + "After hill transform: 0.34758063720815396\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380726105686\n", + "After adstock: 12515.602948327909\n", + "After hill transform: 0.0004260438940884917\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53776895784\n", + "After adstock: 52108.871102291174\n", + "After hill transform: 0.3406325417071672\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951704470647\n", + "After adstock: 5785.28503780398\n", + "After hill transform: 0.026623231226046866\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711507\n", + "After adstock: 7648.894415299742\n", + "After hill transform: 0.34758063720815396\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380726105686\n", + "After adstock: 12515.602948327909\n", + "After hill transform: 0.0004260438940884917\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53776894294\n", + "After adstock: 52108.87110227627\n", + "After hill transform: 0.34063254170712953\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951704485548\n", + "After adstock: 5785.285037818881\n", + "After hill transform: 0.026623231226222583\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711507\n", + "After adstock: 7648.894415299742\n", + "After hill transform: 0.34758063720815396\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380726105686\n", + "After adstock: 12515.602948327909\n", + "After hill transform: 0.0004260438940884917\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53776894294\n", + "After adstock: 52108.87110227627\n", + "After hill transform: 0.34063254170712953\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951704470647\n", + "After adstock: 5785.28503780398\n", + "After hill transform: 0.026623231226046866\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944726408\n", + "After adstock: 7648.894415314643\n", + "After hill transform: 0.3475806372093801\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.34\n", + "Adstocked value: 12,515.56\n", + "Saturated value: 0.0004\n", + "Final response: 230.1195\n", + "Raw spend: 12514.335124641533\n", + "After adstock: 12515.557346863756\n", + "After hill transform: 0.00042603924438125977\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.52\n", + "Adstocked value: 52,108.85\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9657\n", + "Raw spend: 52108.51582009141\n", + "After adstock: 52108.849153424744\n", + "After hill transform: 0.3406324862235063\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,785.02\n", + "Adstocked value: 5,785.35\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4833\n", + "Raw spend: 5785.019254826379\n", + "After adstock: 5785.3525881597125\n", + "After hill transform: 0.02662402780044341\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944671459\n", + "After adstock: 7648.894415259694\n", + "After hill transform: 0.3475806372048588\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1218\n", + "Raw spend: 12514.376165959271\n", + "After adstock: 12515.598388181494\n", + "After hill transform: 0.0004260434291162483\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9728\n", + "Raw spend: 52108.53557405779\n", + "After adstock: 52108.86890739112\n", + "After hill transform: 0.3406325361587681\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.96\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4352\n", + "Raw spend: 5784.958459506221\n", + "After adstock: 5785.291792839554\n", + "After hill transform: 0.0266233108828619\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944707502\n", + "After adstock: 7648.894415295737\n", + "After hill transform: 0.3475806372078245\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380270091046\n", + "After adstock: 12515.602492313268\n", + "After hill transform: 0.00042604384759125226\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9735\n", + "Raw spend: 52108.53754945442\n", + "After adstock: 52108.870882787756\n", + "After hill transform: 0.3406325411522934\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4303\n", + "Raw spend: 5784.952379974205\n", + "After adstock: 5785.285713307538\n", + "After hill transform: 0.026623239191722124\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711107\n", + "After adstock: 7648.894415299342\n", + "After hill transform: 0.3475806372081211\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380680504222\n", + "After adstock: 12515.602902726445\n", + "After hill transform: 0.00042604388943876756\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53774699409\n", + "After adstock: 52108.87108032742\n", + "After hill transform: 0.3406325416516459\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4299\n", + "Raw spend: 5784.951772021003\n", + "After adstock: 5785.285105354336\n", + "After hill transform: 0.026623232022614334\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711467\n", + "After adstock: 7648.894415299702\n", + "After hill transform: 0.34758063720815074\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.38072154554\n", + "After adstock: 12515.602943767763\n", + "After hill transform: 0.00042604389362351934\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53776674805\n", + "After adstock: 52108.871100081386\n", + "After hill transform: 0.3406325417015812\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951711225683\n", + "After adstock: 5785.285044559016\n", + "After hill transform: 0.02662323130570361\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711503\n", + "After adstock: 7648.894415299738\n", + "After hill transform: 0.34758063720815374\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380725649671\n", + "After adstock: 12515.602947871894\n", + "After hill transform: 0.00042604389404199444\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53776872345\n", + "After adstock: 52108.871102056786\n", + "After hill transform: 0.3406325417065747\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951705146151\n", + "After adstock: 5785.285038479484\n", + "After hill transform: 0.026623231234012543\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711507\n", + "After adstock: 7648.894415299742\n", + "After hill transform: 0.34758063720815396\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380725664572\n", + "After adstock: 12515.602947886795\n", + "After hill transform: 0.0004260438940435138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53776872345\n", + "After adstock: 52108.871102056786\n", + "After hill transform: 0.3406325417065747\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951705146151\n", + "After adstock: 5785.285038479484\n", + "After hill transform: 0.026623231234012543\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711507\n", + "After adstock: 7648.894415299742\n", + "After hill transform: 0.34758063720815396\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380725649671\n", + "After adstock: 12515.602947871894\n", + "After hill transform: 0.00042604389404199444\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53776873835\n", + "After adstock: 52108.87110207169\n", + "After hill transform: 0.3406325417066124\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951705146151\n", + "After adstock: 5785.285038479484\n", + "After hill transform: 0.026623231234012543\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711507\n", + "After adstock: 7648.894415299742\n", + "After hill transform: 0.34758063720815396\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380725649671\n", + "After adstock: 12515.602947871894\n", + "After hill transform: 0.00042604389404199444\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53776872345\n", + "After adstock: 52108.871102056786\n", + "After hill transform: 0.3406325417065747\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951705161052\n", + "After adstock: 5785.285038494385\n", + "After hill transform: 0.026623231234188256\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711507\n", + "After adstock: 7648.894415299742\n", + "After hill transform: 0.34758063720815396\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380725649671\n", + "After adstock: 12515.602947871894\n", + "After hill transform: 0.00042604389404199444\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53776872345\n", + "After adstock: 52108.871102056786\n", + "After hill transform: 0.3406325417065747\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951705146151\n", + "After adstock: 5785.285038479484\n", + "After hill transform: 0.026623231234012543\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944726408\n", + "After adstock: 7648.894415314643\n", + "After hill transform: 0.3475806372093801\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.38042690622\n", + "After adstock: 12515.602649128443\n", + "After hill transform: 0.0004260438635808103\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53762705767\n", + "After adstock: 52108.870960391\n", + "After hill transform: 0.3406325413484635\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4302\n", + "Raw spend: 5784.952145555648\n", + "After adstock: 5785.285478888981\n", + "After hill transform: 0.026623236427410695\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711247\n", + "After adstock: 7648.894415299482\n", + "After hill transform: 0.34758063720813265\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380695775326\n", + "After adstock: 12515.602917997549\n", + "After hill transform: 0.0004260438909958759\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53775455687\n", + "After adstock: 52108.871087890206\n", + "After hill transform: 0.34063254167076357\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.9517491871\n", + "After adstock: 5785.285082520433\n", + "After hill transform: 0.026623231753352326\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794471148\n", + "After adstock: 7648.894415299716\n", + "After hill transform: 0.34758063720815185\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380722662238\n", + "After adstock: 12515.60294488446\n", + "After hill transform: 0.00042604389373738263\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53776730679\n", + "After adstock: 52108.87110064013\n", + "After hill transform: 0.3406325417029936\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951709550246\n", + "After adstock: 5785.285042883579\n", + "After hill transform: 0.026623231285946524\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711504\n", + "After adstock: 7648.894415299739\n", + "After hill transform: 0.3475806372081538\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380725350928\n", + "After adstock: 12515.60294757315\n", + "After hill transform: 0.00042604389401153323\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53776858179\n", + "After adstock: 52108.87110191512\n", + "After hill transform: 0.3406325417062166\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.95170558656\n", + "After adstock: 5785.285038919893\n", + "After hill transform: 0.026623231239205934\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711507\n", + "After adstock: 7648.894415299742\n", + "After hill transform: 0.34758063720815396\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380725619796\n", + "After adstock: 12515.602947842019\n", + "After hill transform: 0.0004260438940389482\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.537768709284\n", + "After adstock: 52108.87110204262\n", + "After hill transform: 0.3406325417065389\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951705190192\n", + "After adstock: 5785.285038523525\n", + "After hill transform: 0.026623231234531884\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711507\n", + "After adstock: 7648.894415299742\n", + "After hill transform: 0.34758063720815396\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380725634697\n", + "After adstock: 12515.60294785692\n", + "After hill transform: 0.0004260438940404676\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.537768709284\n", + "After adstock: 52108.87110204262\n", + "After hill transform: 0.3406325417065389\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951705190192\n", + "After adstock: 5785.285038523525\n", + "After hill transform: 0.026623231234531884\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711507\n", + "After adstock: 7648.894415299742\n", + "After hill transform: 0.34758063720815396\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380725619796\n", + "After adstock: 12515.602947842019\n", + "After hill transform: 0.0004260438940389482\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.537768724185\n", + "After adstock: 52108.87110205752\n", + "After hill transform: 0.34063254170657653\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951705190192\n", + "After adstock: 5785.285038523525\n", + "After hill transform: 0.026623231234531884\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711507\n", + "After adstock: 7648.894415299742\n", + "After hill transform: 0.34758063720815396\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380725619796\n", + "After adstock: 12515.602947842019\n", + "After hill transform: 0.0004260438940389482\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.537768709284\n", + "After adstock: 52108.87110204262\n", + "After hill transform: 0.3406325417065389\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951705205093\n", + "After adstock: 5785.285038538426\n", + "After hill transform: 0.0266232312347076\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711507\n", + "After adstock: 7648.894415299742\n", + "After hill transform: 0.34758063720815396\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380725619796\n", + "After adstock: 12515.602947842019\n", + "After hill transform: 0.0004260438940389482\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.537768709284\n", + "After adstock: 52108.87110204262\n", + "After hill transform: 0.3406325417065389\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951705190192\n", + "After adstock: 5785.285038523525\n", + "After hill transform: 0.026623231234531884\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944726408\n", + "After adstock: 7648.894415314643\n", + "After hill transform: 0.3475806372093801\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1219\n", + "Raw spend: 12514.378966273873\n", + "After adstock: 12515.601188496095\n", + "After hill transform: 0.00042604371464839165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9733\n", + "Raw spend: 52108.53688180662\n", + "After adstock: 52108.870215139956\n", + "After hill transform: 0.3406325394645735\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4319\n", + "Raw spend: 5784.954351440334\n", + "After adstock: 5785.287684773667\n", + "After hill transform: 0.026623262439659394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944709949\n", + "After adstock: 7648.894415298184\n", + "After hill transform: 0.3475806372080258\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380549685204\n", + "After adstock: 12515.602771907426\n", + "After hill transform: 0.0004260438760998903\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53768001902\n", + "After adstock: 52108.87101335236\n", + "After hill transform: 0.34063254148234234\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4300\n", + "Raw spend: 5784.951969815206\n", + "After adstock: 5785.285303148539\n", + "After hill transform: 0.026623234355043678\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711351\n", + "After adstock: 7648.894415299586\n", + "After hill transform: 0.3475806372081412\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380708026338\n", + "After adstock: 12515.60293024856\n", + "After hill transform: 0.00042604389224504247\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.537759840256\n", + "After adstock: 52108.87109317359\n", + "After hill transform: 0.3406325416841192\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.9517316526935\n", + "After adstock: 5785.285064986027\n", + "After hill transform: 0.026623231546583054\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711491\n", + "After adstock: 7648.8944152997265\n", + "After hill transform: 0.3475806372081527\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.38072386045\n", + "After adstock: 12515.602946082672\n", + "After hill transform: 0.0004260438938595576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53776782238\n", + "After adstock: 52108.87110115572\n", + "After hill transform: 0.3406325417042969\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951707836442\n", + "After adstock: 5785.2850411697755\n", + "After hill transform: 0.026623231265737\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711505\n", + "After adstock: 7648.89441529974\n", + "After hill transform: 0.3475806372081539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.38072387535\n", + "After adstock: 12515.602946097573\n", + "After hill transform: 0.0004260438938610769\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53776782238\n", + "After adstock: 52108.87110115572\n", + "After hill transform: 0.3406325417042969\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951707836442\n", + "After adstock: 5785.2850411697755\n", + "After hill transform: 0.026623231265737\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711505\n", + "After adstock: 7648.89441529974\n", + "After hill transform: 0.3475806372081539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.38072386045\n", + "After adstock: 12515.602946082672\n", + "After hill transform: 0.0004260438938595576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53776783728\n", + "After adstock: 52108.87110117062\n", + "After hill transform: 0.3406325417043346\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951707836442\n", + "After adstock: 5785.2850411697755\n", + "After hill transform: 0.026623231265737\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711505\n", + "After adstock: 7648.89441529974\n", + "After hill transform: 0.3475806372081539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.38072386045\n", + "After adstock: 12515.602946082672\n", + "After hill transform: 0.0004260438938595576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53776782238\n", + "After adstock: 52108.87110115572\n", + "After hill transform: 0.3406325417042969\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951707851344\n", + "After adstock: 5785.285041184677\n", + "After hill transform: 0.026623231265912723\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711505\n", + "After adstock: 7648.89441529974\n", + "After hill transform: 0.3475806372081539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.38072386045\n", + "After adstock: 12515.602946082672\n", + "After hill transform: 0.0004260438938595576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53776782238\n", + "After adstock: 52108.87110115572\n", + "After hill transform: 0.3406325417042969\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951707836442\n", + "After adstock: 5785.2850411697755\n", + "After hill transform: 0.026623231265737\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944726406\n", + "After adstock: 7648.894415314641\n", + "After hill transform: 0.34758063720937993\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.37\n", + "Adstocked value: 12,515.59\n", + "Saturated value: 0.0004\n", + "Final response: 230.1216\n", + "Raw spend: 12514.3719081974\n", + "After adstock: 12515.594130419622\n", + "After hill transform: 0.00042604299497674527\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.53\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9720\n", + "Raw spend: 52108.53332734519\n", + "After adstock: 52108.86666067853\n", + "After hill transform: 0.3406325304793939\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.96\n", + "Adstocked value: 5,785.30\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4403\n", + "Raw spend: 5784.96496398449\n", + "After adstock: 5785.298297317823\n", + "After hill transform: 0.026623387585183133\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944703699\n", + "After adstock: 7648.894415291934\n", + "After hill transform: 0.34758063720751153\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.379842294145\n", + "After adstock: 12515.602064516368\n", + "After hill transform: 0.0004260438039712196\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9735\n", + "Raw spend: 52108.53732377466\n", + "After adstock: 52108.870657108\n", + "After hill transform: 0.3406325405818067\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4309\n", + "Raw spend: 5784.953033451247\n", + "After adstock: 5785.28636678458\n", + "After hill transform: 0.026623246897657563\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944710725\n", + "After adstock: 7648.89441529896\n", + "After hill transform: 0.3475806372080896\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.38063570382\n", + "After adstock: 12515.602857926042\n", + "After hill transform: 0.0004260438848707232\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53772341761\n", + "After adstock: 52108.87105675095\n", + "After hill transform: 0.3406325415920479\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4299\n", + "Raw spend: 5784.951840397923\n", + "After adstock: 5785.285173731256\n", + "After hill transform: 0.02662323282892882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711427\n", + "After adstock: 7648.894415299662\n", + "After hill transform: 0.3475806372081474\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380715044786\n", + "After adstock: 12515.60293726701\n", + "After hill transform: 0.0004260438929606742\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.5377633819\n", + "After adstock: 52108.87109671524\n", + "After hill transform: 0.340632541693072\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951721092591\n", + "After adstock: 5785.285054425924\n", + "After hill transform: 0.026623231422056182\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711497\n", + "After adstock: 7648.894415299732\n", + "After hill transform: 0.3475806372081532\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380722978884\n", + "After adstock: 12515.602945201106\n", + "After hill transform: 0.0004260438937696692\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53776737834\n", + "After adstock: 52108.87110071167\n", + "After hill transform: 0.3406325417031745\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951709162057\n", + "After adstock: 5785.28504249539\n", + "After hill transform: 0.026623231281368922\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711504\n", + "After adstock: 7648.894415299739\n", + "After hill transform: 0.3475806372081538\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380723772292\n", + "After adstock: 12515.602945994515\n", + "After hill transform: 0.0004260438938505687\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.537767777976\n", + "After adstock: 52108.87110111131\n", + "After hill transform: 0.34063254170418467\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951707969004\n", + "After adstock: 5785.285041302337\n", + "After hill transform: 0.0266232312673002\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711505\n", + "After adstock: 7648.89441529974\n", + "After hill transform: 0.3475806372081539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380723787193\n", + "After adstock: 12515.602946009416\n", + "After hill transform: 0.000426043893852088\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.537767777976\n", + "After adstock: 52108.87110111131\n", + "After hill transform: 0.34063254170418467\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951707969004\n", + "After adstock: 5785.285041302337\n", + "After hill transform: 0.0266232312673002\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711505\n", + "After adstock: 7648.89441529974\n", + "After hill transform: 0.3475806372081539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380723772292\n", + "After adstock: 12515.602945994515\n", + "After hill transform: 0.0004260438938505687\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53776779288\n", + "After adstock: 52108.87110112621\n", + "After hill transform: 0.34063254170422236\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951707969004\n", + "After adstock: 5785.285041302337\n", + "After hill transform: 0.0266232312673002\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711505\n", + "After adstock: 7648.89441529974\n", + "After hill transform: 0.3475806372081539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380723772292\n", + "After adstock: 12515.602945994515\n", + "After hill transform: 0.0004260438938505687\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.537767777976\n", + "After adstock: 52108.87110111131\n", + "After hill transform: 0.34063254170418467\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951707983905\n", + "After adstock: 5785.285041317238\n", + "After hill transform: 0.026623231267475917\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711505\n", + "After adstock: 7648.89441529974\n", + "After hill transform: 0.3475806372081539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380723772292\n", + "After adstock: 12515.602945994515\n", + "After hill transform: 0.0004260438938505687\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.537767777976\n", + "After adstock: 52108.87110111131\n", + "After hill transform: 0.34063254170418467\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951707969004\n", + "After adstock: 5785.285041302337\n", + "After hill transform: 0.0266232312673002\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944726406\n", + "After adstock: 7648.894415314641\n", + "After hill transform: 0.34758063720937993\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.38065517102\n", + "After adstock: 12515.602877393243\n", + "After hill transform: 0.00042604388685568386\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53773278745\n", + "After adstock: 52108.87106612079\n", + "After hill transform: 0.34063254161573353\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4299\n", + "Raw spend: 5784.951811560855\n", + "After adstock: 5785.285144894188\n", + "After hill transform: 0.026623232488876273\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711445\n", + "After adstock: 7648.89441529968\n", + "After hill transform: 0.3475806372081489\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380716912165\n", + "After adstock: 12515.602939134387\n", + "After hill transform: 0.00042604389315108014\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.537764278924\n", + "After adstock: 52108.87109761226\n", + "After hill transform: 0.3406325416953396\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.95171832819\n", + "After adstock: 5785.285051661523\n", + "After hill transform: 0.026623231389457807\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711499\n", + "After adstock: 7648.894415299734\n", + "After hill transform: 0.34758063720815335\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.38072308628\n", + "After adstock: 12515.602945308503\n", + "After hill transform: 0.0004260438937806199\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53776742807\n", + "After adstock: 52108.871100761404\n", + "After hill transform: 0.34063254170330015\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951709004922\n", + "After adstock: 5785.285042338255\n", + "After hill transform: 0.02662323127951595\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711504\n", + "After adstock: 7648.894415299739\n", + "After hill transform: 0.3475806372081538\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.38072370369\n", + "After adstock: 12515.602945925913\n", + "After hill transform: 0.00042604389384357373\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.537767742986\n", + "After adstock: 52108.87110107632\n", + "After hill transform: 0.34063254170409624\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.9517080725955\n", + "After adstock: 5785.2850414059285\n", + "After hill transform: 0.026623231268521765\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711505\n", + "After adstock: 7648.89441529974\n", + "After hill transform: 0.3475806372081539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380723718592\n", + "After adstock: 12515.602945940815\n", + "After hill transform: 0.0004260438938450932\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.537767742986\n", + "After adstock: 52108.87110107632\n", + "After hill transform: 0.34063254170409624\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.9517080725955\n", + "After adstock: 5785.2850414059285\n", + "After hill transform: 0.026623231268521765\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711505\n", + "After adstock: 7648.89441529974\n", + "After hill transform: 0.3475806372081539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.38072370369\n", + "After adstock: 12515.602945925913\n", + "After hill transform: 0.00042604389384357373\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53776775789\n", + "After adstock: 52108.87110109122\n", + "After hill transform: 0.3406325417041339\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.9517080725955\n", + "After adstock: 5785.2850414059285\n", + "After hill transform: 0.026623231268521765\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711505\n", + "After adstock: 7648.89441529974\n", + "After hill transform: 0.3475806372081539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.38072370369\n", + "After adstock: 12515.602945925913\n", + "After hill transform: 0.00042604389384357373\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.537767742986\n", + "After adstock: 52108.87110107632\n", + "After hill transform: 0.34063254170409624\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708087497\n", + "After adstock: 5785.28504142083\n", + "After hill transform: 0.02662323126869749\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711505\n", + "After adstock: 7648.89441529974\n", + "After hill transform: 0.3475806372081539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.38072370369\n", + "After adstock: 12515.602945925913\n", + "After hill transform: 0.00042604389384357373\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.537767742986\n", + "After adstock: 52108.87110107632\n", + "After hill transform: 0.34063254170409624\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.9517080725955\n", + "After adstock: 5785.2850414059285\n", + "After hill transform: 0.026623231268521765\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944726406\n", + "After adstock: 7648.894415314641\n", + "After hill transform: 0.34758063720937993\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380372211383\n", + "After adstock: 12515.602594433605\n", + "After hill transform: 0.00042604385800388645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9735\n", + "Raw spend: 52108.53757793736\n", + "After adstock: 52108.87091127069\n", + "After hill transform: 0.34063254122429426\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4302\n", + "Raw spend: 5784.952249370846\n", + "After adstock: 5785.285582704179\n", + "After hill transform: 0.026623237651620668\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711194\n", + "After adstock: 7648.894415299429\n", + "After hill transform: 0.3475806372081283\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.38068855446\n", + "After adstock: 12515.602910776683\n", + "After hill transform: 0.00042604389025960494\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53774876242\n", + "After adstock: 52108.87108209576\n", + "After hill transform: 0.34063254165611606\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4299\n", + "Raw spend: 5784.9517622024205\n", + "After adstock: 5785.2850955357535\n", + "After hill transform: 0.026623231906831614\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711474\n", + "After adstock: 7648.894415299709\n", + "After hill transform: 0.34758063720815136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380720188768\n", + "After adstock: 12515.602942410991\n", + "After hill transform: 0.000426043893485177\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53776584493\n", + "After adstock: 52108.871099178265\n", + "After hill transform: 0.3406325416992982\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951713485578\n", + "After adstock: 5785.285046818911\n", + "After hill transform: 0.02662323133235275\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711502\n", + "After adstock: 7648.894415299737\n", + "After hill transform: 0.34758063720815363\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380723352198\n", + "After adstock: 12515.602945574421\n", + "After hill transform: 0.00042604389380773407\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53776755318\n", + "After adstock: 52108.871100886514\n", + "After hill transform: 0.34063254170361645\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708613894\n", + "After adstock: 5785.285041947227\n", + "After hill transform: 0.026623231274904874\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711505\n", + "After adstock: 7648.89441529974\n", + "After hill transform: 0.3475806372081539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.3807233671\n", + "After adstock: 12515.602945589322\n", + "After hill transform: 0.00042604389380925347\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53776755318\n", + "After adstock: 52108.871100886514\n", + "After hill transform: 0.34063254170361645\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708613894\n", + "After adstock: 5785.285041947227\n", + "After hill transform: 0.026623231274904874\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711505\n", + "After adstock: 7648.89441529974\n", + "After hill transform: 0.3475806372081539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380723352198\n", + "After adstock: 12515.602945574421\n", + "After hill transform: 0.00042604389380773407\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53776756808\n", + "After adstock: 52108.871100901415\n", + "After hill transform: 0.3406325417036541\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708613894\n", + "After adstock: 5785.285041947227\n", + "After hill transform: 0.026623231274904874\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711505\n", + "After adstock: 7648.89441529974\n", + "After hill transform: 0.3475806372081539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380723352198\n", + "After adstock: 12515.602945574421\n", + "After hill transform: 0.00042604389380773407\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53776755318\n", + "After adstock: 52108.871100886514\n", + "After hill transform: 0.34063254170361645\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708628795\n", + "After adstock: 5785.285041962128\n", + "After hill transform: 0.026623231275080587\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711505\n", + "After adstock: 7648.89441529974\n", + "After hill transform: 0.3475806372081539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380723352198\n", + "After adstock: 12515.602945574421\n", + "After hill transform: 0.00042604389380773407\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53776755318\n", + "After adstock: 52108.871100886514\n", + "After hill transform: 0.34063254170361645\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708613894\n", + "After adstock: 5785.285041947227\n", + "After hill transform: 0.026623231274904874\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944726406\n", + "After adstock: 7648.894415314641\n", + "After hill transform: 0.34758063720937993\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1219\n", + "Raw spend: 12514.378965890653\n", + "After adstock: 12515.601188112876\n", + "After hill transform: 0.000426043714609317\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9733\n", + "Raw spend: 52108.53681852502\n", + "After adstock: 52108.870151858355\n", + "After hill transform: 0.3406325393046065\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4320\n", + "Raw spend: 5784.9544151051505\n", + "After adstock: 5785.2877484384835\n", + "After hill transform: 0.026623263190408305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794470995\n", + "After adstock: 7648.894415298185\n", + "After hill transform: 0.34758063720802596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380547606044\n", + "After adstock: 12515.602769828267\n", + "After hill transform: 0.00042604387588789013\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53767265036\n", + "After adstock: 52108.871005983696\n", + "After hill transform: 0.3406325414637154\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4300\n", + "Raw spend: 5784.95197926302\n", + "After adstock: 5785.285312596353\n", + "After hill transform: 0.02662323446645421\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711349\n", + "After adstock: 7648.894415299585\n", + "After hill transform: 0.34758063720814103\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380705777583\n", + "After adstock: 12515.602927999806\n", + "After hill transform: 0.00042604389201574965\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.5377580629\n", + "After adstock: 52108.871091396235\n", + "After hill transform: 0.34063254167962637\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.9517356788065\n", + "After adstock: 5785.2850690121395\n", + "After hill transform: 0.026623231594059795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179447114895\n", + "After adstock: 7648.894415299725\n", + "After hill transform: 0.3475806372081526\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380721594736\n", + "After adstock: 12515.602943816959\n", + "After hill transform: 0.00042604389362853556\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53776660415\n", + "After adstock: 52108.87109993749\n", + "After hill transform: 0.3406325417012174\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951711320386\n", + "After adstock: 5785.285044653719\n", + "After hill transform: 0.02662323130682037\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711503\n", + "After adstock: 7648.894415299738\n", + "After hill transform: 0.34758063720815374\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380723176453\n", + "After adstock: 12515.602945398676\n", + "After hill transform: 0.0004260438937898143\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53776745828\n", + "After adstock: 52108.87110079161\n", + "After hill transform: 0.34063254170337653\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708884543\n", + "After adstock: 5785.285042217876\n", + "After hill transform: 0.026623231278096418\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711505\n", + "After adstock: 7648.89441529974\n", + "After hill transform: 0.3475806372081539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380723334623\n", + "After adstock: 12515.602945556846\n", + "After hill transform: 0.00042604389380594205\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53776754369\n", + "After adstock: 52108.871100877026\n", + "After hill transform: 0.3406325417035924\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708640959\n", + "After adstock: 5785.285041974292\n", + "After hill transform: 0.02662323127522402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711505\n", + "After adstock: 7648.89441529974\n", + "After hill transform: 0.3475806372081539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380723349524\n", + "After adstock: 12515.602945571747\n", + "After hill transform: 0.0004260438938074614\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53776754369\n", + "After adstock: 52108.871100877026\n", + "After hill transform: 0.3406325417035924\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708640959\n", + "After adstock: 5785.285041974292\n", + "After hill transform: 0.02662323127522402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711505\n", + "After adstock: 7648.89441529974\n", + "After hill transform: 0.3475806372081539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380723334623\n", + "After adstock: 12515.602945556846\n", + "After hill transform: 0.00042604389380594205\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53776755859\n", + "After adstock: 52108.87110089193\n", + "After hill transform: 0.3406325417036301\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708640959\n", + "After adstock: 5785.285041974292\n", + "After hill transform: 0.02662323127522402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711505\n", + "After adstock: 7648.89441529974\n", + "After hill transform: 0.3475806372081539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380723334623\n", + "After adstock: 12515.602945556846\n", + "After hill transform: 0.00042604389380594205\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53776754369\n", + "After adstock: 52108.871100877026\n", + "After hill transform: 0.3406325417035924\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.95170865586\n", + "After adstock: 5785.285041989193\n", + "After hill transform: 0.02662323127539974\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711505\n", + "After adstock: 7648.89441529974\n", + "After hill transform: 0.3475806372081539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380723334623\n", + "After adstock: 12515.602945556846\n", + "After hill transform: 0.00042604389380594205\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53776754369\n", + "After adstock: 52108.871100877026\n", + "After hill transform: 0.3406325417035924\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708640959\n", + "After adstock: 5785.285041974292\n", + "After hill transform: 0.02662323127522402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944726406\n", + "After adstock: 7648.894415314641\n", + "After hill transform: 0.34758063720937993\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.3807222287\n", + "After adstock: 12515.602944450922\n", + "After hill transform: 0.0004260438936931772\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53776867668\n", + "After adstock: 52108.871102010016\n", + "After hill transform: 0.34063254170645646\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708613894\n", + "After adstock: 5785.285041947227\n", + "After hill transform: 0.026623231274904874\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711506\n", + "After adstock: 7648.894415299741\n", + "After hill transform: 0.34758063720815396\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380722781612\n", + "After adstock: 12515.602945003835\n", + "After hill transform: 0.00042604389374955464\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53776811023\n", + "After adstock: 52108.87110144357\n", + "After hill transform: 0.34063254170502455\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708627425\n", + "After adstock: 5785.2850419607585\n", + "After hill transform: 0.026623231275064434\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711506\n", + "After adstock: 7648.894415299741\n", + "After hill transform: 0.34758063720815396\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380723058093\n", + "After adstock: 12515.602945280316\n", + "After hill transform: 0.00042604389377774585\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53776782699\n", + "After adstock: 52108.87110116032\n", + "After hill transform: 0.34063254170430857\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708634191\n", + "After adstock: 5785.285041967524\n", + "After hill transform: 0.02662323127514422\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711505\n", + "After adstock: 7648.89441529974\n", + "After hill transform: 0.3475806372081539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380723196346\n", + "After adstock: 12515.602945418568\n", + "After hill transform: 0.00042604389379184265\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53776768535\n", + "After adstock: 52108.87110101869\n", + "After hill transform: 0.3406325417039505\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.9517086375745\n", + "After adstock: 5785.2850419709075\n", + "After hill transform: 0.026623231275184116\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711505\n", + "After adstock: 7648.89441529974\n", + "After hill transform: 0.3475806372081539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380723265478\n", + "After adstock: 12515.6029454877\n", + "After hill transform: 0.0004260438937988917\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53776761453\n", + "After adstock: 52108.871100947865\n", + "After hill transform: 0.3406325417037715\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708639266\n", + "After adstock: 5785.285041972599\n", + "After hill transform: 0.02662323127520406\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711505\n", + "After adstock: 7648.89441529974\n", + "After hill transform: 0.3475806372081539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380723300048\n", + "After adstock: 12515.60294552227\n", + "After hill transform: 0.00042604389380241655\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53776757911\n", + "After adstock: 52108.871100912445\n", + "After hill transform: 0.340632541703682\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708640113\n", + "After adstock: 5785.285041973446\n", + "After hill transform: 0.02662323127521405\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711505\n", + "After adstock: 7648.89441529974\n", + "After hill transform: 0.3475806372081539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380723317334\n", + "After adstock: 12515.602945539556\n", + "After hill transform: 0.00042604389380417913\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.5377675614\n", + "After adstock: 52108.871100894736\n", + "After hill transform: 0.3406325417036372\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708640536\n", + "After adstock: 5785.285041973869\n", + "After hill transform: 0.026623231275219032\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711505\n", + "After adstock: 7648.89441529974\n", + "After hill transform: 0.3475806372081539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380723325978\n", + "After adstock: 12515.6029455482\n", + "After hill transform: 0.0004260438938050605\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.537767552545\n", + "After adstock: 52108.87110088588\n", + "After hill transform: 0.34063254170361484\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708640747\n", + "After adstock: 5785.28504197408\n", + "After hill transform: 0.026623231275221523\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711505\n", + "After adstock: 7648.89441529974\n", + "After hill transform: 0.3475806372081539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.3807233303\n", + "After adstock: 12515.602945552522\n", + "After hill transform: 0.00042604389380550116\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53776754812\n", + "After adstock: 52108.87110088146\n", + "After hill transform: 0.34063254170360363\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708640853\n", + "After adstock: 5785.285041974186\n", + "After hill transform: 0.026623231275222776\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711505\n", + "After adstock: 7648.89441529974\n", + "After hill transform: 0.3475806372081539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.38072333391\n", + "After adstock: 12515.602945556133\n", + "After hill transform: 0.00042604389380586935\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53776754442\n", + "After adstock: 52108.87110087775\n", + "After hill transform: 0.34063254170359425\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708640941\n", + "After adstock: 5785.2850419742745\n", + "After hill transform: 0.02662323127522382\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711505\n", + "After adstock: 7648.89441529974\n", + "After hill transform: 0.3475806372081539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380723334267\n", + "After adstock: 12515.60294555649\n", + "After hill transform: 0.00042604389380590567\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.537767544054\n", + "After adstock: 52108.87110087739\n", + "After hill transform: 0.34063254170359336\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.95170864095\n", + "After adstock: 5785.285041974283\n", + "After hill transform: 0.026623231275223917\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711505\n", + "After adstock: 7648.89441529974\n", + "After hill transform: 0.3475806372081539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380723349168\n", + "After adstock: 12515.60294557139\n", + "After hill transform: 0.00042604389380742507\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.537767544054\n", + "After adstock: 52108.87110087739\n", + "After hill transform: 0.34063254170359336\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.95170864095\n", + "After adstock: 5785.285041974283\n", + "After hill transform: 0.026623231275223917\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711505\n", + "After adstock: 7648.89441529974\n", + "After hill transform: 0.3475806372081539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380723334267\n", + "After adstock: 12515.60294555649\n", + "After hill transform: 0.00042604389380590567\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.537767558955\n", + "After adstock: 52108.87110089229\n", + "After hill transform: 0.340632541703631\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.95170864095\n", + "After adstock: 5785.285041974283\n", + "After hill transform: 0.026623231275223917\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711505\n", + "After adstock: 7648.89441529974\n", + "After hill transform: 0.3475806372081539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380723334267\n", + "After adstock: 12515.60294555649\n", + "After hill transform: 0.00042604389380590567\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.537767544054\n", + "After adstock: 52108.87110087739\n", + "After hill transform: 0.34063254170359336\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708655851\n", + "After adstock: 5785.285041989184\n", + "After hill transform: 0.02662323127539963\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711505\n", + "After adstock: 7648.89441529974\n", + "After hill transform: 0.3475806372081539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380723334267\n", + "After adstock: 12515.60294555649\n", + "After hill transform: 0.00042604389380590567\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.537767544054\n", + "After adstock: 52108.87110087739\n", + "After hill transform: 0.34063254170359336\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.95170864095\n", + "After adstock: 5785.285041974283\n", + "After hill transform: 0.026623231275223917\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944726406\n", + "After adstock: 7648.894415314641\n", + "After hill transform: 0.34758063720937993\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380722526144\n", + "After adstock: 12515.602944748367\n", + "After hill transform: 0.00042604389372350604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.5377683541\n", + "After adstock: 52108.87110168744\n", + "After hill transform: 0.3406325417056411\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708639028\n", + "After adstock: 5785.285041972361\n", + "After hill transform: 0.026623231275201255\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711506\n", + "After adstock: 7648.894415299741\n", + "After hill transform: 0.34758063720815396\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.38072292982\n", + "After adstock: 12515.602945152043\n", + "After hill transform: 0.0004260438937646665\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53776794946\n", + "After adstock: 52108.8711012828\n", + "After hill transform: 0.3406325417046182\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708639988\n", + "After adstock: 5785.285041973321\n", + "After hill transform: 0.02662323127521258\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711506\n", + "After adstock: 7648.894415299741\n", + "After hill transform: 0.34758063720815396\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380723131851\n", + "After adstock: 12515.602945354074\n", + "After hill transform: 0.00042604389378526653\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53776774695\n", + "After adstock: 52108.87110108029\n", + "After hill transform: 0.34063254170410623\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.9517086404685\n", + "After adstock: 5785.2850419738015\n", + "After hill transform: 0.026623231275218238\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711505\n", + "After adstock: 7648.89441529974\n", + "After hill transform: 0.3475806372081539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380723232962\n", + "After adstock: 12515.602945455184\n", + "After hill transform: 0.00042604389379557615\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.5377676456\n", + "After adstock: 52108.87110097893\n", + "After hill transform: 0.34063254170385\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708640709\n", + "After adstock: 5785.285041974042\n", + "After hill transform: 0.026623231275221072\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711505\n", + "After adstock: 7648.89441529974\n", + "After hill transform: 0.3475806372081539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380723283566\n", + "After adstock: 12515.602945505789\n", + "After hill transform: 0.000426043893800736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53776759488\n", + "After adstock: 52108.87110092821\n", + "After hill transform: 0.3406325417037218\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708640829\n", + "After adstock: 5785.285041974162\n", + "After hill transform: 0.02662323127522249\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711505\n", + "After adstock: 7648.89441529974\n", + "After hill transform: 0.3475806372081539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380723308892\n", + "After adstock: 12515.602945531115\n", + "After hill transform: 0.00042604389380331833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53776756949\n", + "After adstock: 52108.87110090283\n", + "After hill transform: 0.3406325417036577\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.95170864089\n", + "After adstock: 5785.285041974223\n", + "After hill transform: 0.026623231275223206\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711505\n", + "After adstock: 7648.89441529974\n", + "After hill transform: 0.3475806372081539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380723321567\n", + "After adstock: 12515.60294554379\n", + "After hill transform: 0.0004260438938046107\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53776755679\n", + "After adstock: 52108.87110089012\n", + "After hill transform: 0.34063254170362556\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.95170864092\n", + "After adstock: 5785.285041974253\n", + "After hill transform: 0.02662323127522356\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711505\n", + "After adstock: 7648.89441529974\n", + "After hill transform: 0.3475806372081539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380723327911\n", + "After adstock: 12515.602945550134\n", + "After hill transform: 0.00042604389380525764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53776755043\n", + "After adstock: 52108.87110088376\n", + "After hill transform: 0.34063254170360946\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708640934\n", + "After adstock: 5785.285041974267\n", + "After hill transform: 0.02662323127522373\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711505\n", + "After adstock: 7648.89441529974\n", + "After hill transform: 0.3475806372081539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380723331085\n", + "After adstock: 12515.602945553308\n", + "After hill transform: 0.0004260438938055813\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53776754724\n", + "After adstock: 52108.87110088058\n", + "After hill transform: 0.3406325417036014\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708640942\n", + "After adstock: 5785.285041974275\n", + "After hill transform: 0.02662323127522383\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711505\n", + "After adstock: 7648.89441529974\n", + "After hill transform: 0.3475806372081539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380723332675\n", + "After adstock: 12515.602945554898\n", + "After hill transform: 0.0004260438938057434\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53776754565\n", + "After adstock: 52108.87110087898\n", + "After hill transform: 0.3406325417035974\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708640946\n", + "After adstock: 5785.285041974279\n", + "After hill transform: 0.026623231275223872\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711505\n", + "After adstock: 7648.89441529974\n", + "After hill transform: 0.3475806372081539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.38072333347\n", + "After adstock: 12515.602945555693\n", + "After hill transform: 0.0004260438938058244\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.537767544854\n", + "After adstock: 52108.87110087819\n", + "After hill transform: 0.34063254170359536\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708640948\n", + "After adstock: 5785.285041974281\n", + "After hill transform: 0.026623231275223896\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711505\n", + "After adstock: 7648.89441529974\n", + "After hill transform: 0.3475806372081539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380723348371\n", + "After adstock: 12515.602945570594\n", + "After hill transform: 0.0004260438938073438\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.537767544854\n", + "After adstock: 52108.87110087819\n", + "After hill transform: 0.34063254170359536\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708640948\n", + "After adstock: 5785.285041974281\n", + "After hill transform: 0.026623231275223896\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711505\n", + "After adstock: 7648.89441529974\n", + "After hill transform: 0.3475806372081539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.38072333347\n", + "After adstock: 12515.602945555693\n", + "After hill transform: 0.0004260438938058244\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.537767559756\n", + "After adstock: 52108.87110089309\n", + "After hill transform: 0.34063254170363305\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708640948\n", + "After adstock: 5785.285041974281\n", + "After hill transform: 0.026623231275223896\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711505\n", + "After adstock: 7648.89441529974\n", + "After hill transform: 0.3475806372081539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.38072333347\n", + "After adstock: 12515.602945555693\n", + "After hill transform: 0.0004260438938058244\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.537767544854\n", + "After adstock: 52108.87110087819\n", + "After hill transform: 0.34063254170359536\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708655849\n", + "After adstock: 5785.285041989182\n", + "After hill transform: 0.02662323127539961\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711505\n", + "After adstock: 7648.89441529974\n", + "After hill transform: 0.3475806372081539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.38072333347\n", + "After adstock: 12515.602945555693\n", + "After hill transform: 0.0004260438938058244\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.537767544854\n", + "After adstock: 52108.87110087819\n", + "After hill transform: 0.34063254170359536\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708640948\n", + "After adstock: 5785.285041974281\n", + "After hill transform: 0.026623231275223896\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944726406\n", + "After adstock: 7648.894415314641\n", + "After hill transform: 0.34758063720937993\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380719335182\n", + "After adstock: 12515.602941557405\n", + "After hill transform: 0.00042604389339814157\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53777154525\n", + "After adstock: 52108.871104878584\n", + "After hill transform: 0.3406325417137078\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708638843\n", + "After adstock: 5785.285041972176\n", + "After hill transform: 0.02662323127519908\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711507\n", + "After adstock: 7648.894415299742\n", + "After hill transform: 0.34758063720815396\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380721325684\n", + "After adstock: 12515.602943547907\n", + "After hill transform: 0.00042604389360110183\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.537769553695\n", + "After adstock: 52108.87110288703\n", + "After hill transform: 0.3406325417086734\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708639891\n", + "After adstock: 5785.285041973224\n", + "After hill transform: 0.02662323127521143\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711506\n", + "After adstock: 7648.894415299741\n", + "After hill transform: 0.34758063720815396\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380722325239\n", + "After adstock: 12515.602944547461\n", + "After hill transform: 0.0004260438937030208\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.537768553615\n", + "After adstock: 52108.87110188695\n", + "After hill transform: 0.3406325417061454\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708640417\n", + "After adstock: 5785.28504197375\n", + "After hill transform: 0.026623231275217627\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711505\n", + "After adstock: 7648.89441529974\n", + "After hill transform: 0.3475806372081539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380722827174\n", + "After adstock: 12515.602945049397\n", + "After hill transform: 0.00042604389375420034\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.537768051414\n", + "After adstock: 52108.87110138475\n", + "After hill transform: 0.3406325417048759\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708640681\n", + "After adstock: 5785.285041974014\n", + "After hill transform: 0.026623231275220753\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711505\n", + "After adstock: 7648.89441529974\n", + "After hill transform: 0.3475806372081539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380723079228\n", + "After adstock: 12515.60294530145\n", + "After hill transform: 0.00042604389377990087\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53776779923\n", + "After adstock: 52108.871101132565\n", + "After hill transform: 0.3406325417042384\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708640814\n", + "After adstock: 5785.285041974147\n", + "After hill transform: 0.026623231275222318\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711505\n", + "After adstock: 7648.89441529974\n", + "After hill transform: 0.3475806372081539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.3807232058\n", + "After adstock: 12515.602945428023\n", + "After hill transform: 0.0004260438937928067\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53776767259\n", + "After adstock: 52108.87110100593\n", + "After hill transform: 0.3406325417039183\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.9517086408805\n", + "After adstock: 5785.2850419742135\n", + "After hill transform: 0.026623231275223102\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711505\n", + "After adstock: 7648.89441529974\n", + "After hill transform: 0.3475806372081539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.38072326936\n", + "After adstock: 12515.602945491582\n", + "After hill transform: 0.0004260438937992875\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.537767609\n", + "After adstock: 52108.871100942335\n", + "After hill transform: 0.34063254170375756\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708640914\n", + "After adstock: 5785.285041974247\n", + "After hill transform: 0.026623231275223497\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711505\n", + "After adstock: 7648.89441529974\n", + "After hill transform: 0.3475806372081539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380723301276\n", + "After adstock: 12515.602945523498\n", + "After hill transform: 0.00042604389380254177\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.537767577065\n", + "After adstock: 52108.8711009104\n", + "After hill transform: 0.34063254170367685\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.9517086409305\n", + "After adstock: 5785.285041974264\n", + "After hill transform: 0.02662323127522369\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711505\n", + "After adstock: 7648.89441529974\n", + "After hill transform: 0.3475806372081539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380723317303\n", + "After adstock: 12515.602945539526\n", + "After hill transform: 0.000426043893804176\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53776756103\n", + "After adstock: 52108.871100894365\n", + "After hill transform: 0.34063254170363627\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.95170864094\n", + "After adstock: 5785.285041974273\n", + "After hill transform: 0.026623231275223796\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711505\n", + "After adstock: 7648.89441529974\n", + "After hill transform: 0.3475806372081539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380723325352\n", + "After adstock: 12515.602945547575\n", + "After hill transform: 0.0004260438938049967\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.537767552974\n", + "After adstock: 52108.87110088631\n", + "After hill transform: 0.34063254170361595\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708640943\n", + "After adstock: 5785.285041974276\n", + "After hill transform: 0.02662323127522384\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711505\n", + "After adstock: 7648.89441529974\n", + "After hill transform: 0.3475806372081539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380723329394\n", + "After adstock: 12515.602945551616\n", + "After hill transform: 0.0004260438938054088\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.537767548936\n", + "After adstock: 52108.87110088227\n", + "After hill transform: 0.3406325417036057\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708640946\n", + "After adstock: 5785.285041974279\n", + "After hill transform: 0.026623231275223872\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711505\n", + "After adstock: 7648.89441529974\n", + "After hill transform: 0.3475806372081539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380723344295\n", + "After adstock: 12515.602945566518\n", + "After hill transform: 0.0004260438938069282\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.537767548936\n", + "After adstock: 52108.87110088227\n", + "After hill transform: 0.3406325417036057\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708640946\n", + "After adstock: 5785.285041974279\n", + "After hill transform: 0.026623231275223872\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711505\n", + "After adstock: 7648.89441529974\n", + "After hill transform: 0.3475806372081539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380723329394\n", + "After adstock: 12515.602945551616\n", + "After hill transform: 0.0004260438938054088\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53776756384\n", + "After adstock: 52108.87110089717\n", + "After hill transform: 0.3406325417036434\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708640946\n", + "After adstock: 5785.285041974279\n", + "After hill transform: 0.026623231275223872\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711505\n", + "After adstock: 7648.89441529974\n", + "After hill transform: 0.3475806372081539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380723329394\n", + "After adstock: 12515.602945551616\n", + "After hill transform: 0.0004260438938054088\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.537767548936\n", + "After adstock: 52108.87110088227\n", + "After hill transform: 0.3406325417036057\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708655847\n", + "After adstock: 5785.28504198918\n", + "After hill transform: 0.026623231275399593\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711505\n", + "After adstock: 7648.89441529974\n", + "After hill transform: 0.3475806372081539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380723329394\n", + "After adstock: 12515.602945551616\n", + "After hill transform: 0.0004260438938054088\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.537767548936\n", + "After adstock: 52108.87110088227\n", + "After hill transform: 0.3406325417036057\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708640946\n", + "After adstock: 5785.285041974279\n", + "After hill transform: 0.026623231275223872\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944726406\n", + "After adstock: 7648.894415314641\n", + "After hill transform: 0.34758063720937993\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380719693481\n", + "After adstock: 12515.602941915704\n", + "After hill transform: 0.00042604389343467534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.537771187206\n", + "After adstock: 52108.87110452054\n", + "After hill transform: 0.34063254171280277\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708638589\n", + "After adstock: 5785.285041971922\n", + "After hill transform: 0.02662323127519607\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711508\n", + "After adstock: 7648.894415299743\n", + "After hill transform: 0.34758063720815413\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380721505053\n", + "After adstock: 12515.602943727275\n", + "After hill transform: 0.000426043893619391\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53776937446\n", + "After adstock: 52108.871102707795\n", + "After hill transform: 0.3406325417082204\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708639763\n", + "After adstock: 5785.285041973096\n", + "After hill transform: 0.02662323127520992\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711507\n", + "After adstock: 7648.894415299742\n", + "After hill transform: 0.34758063720815396\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380722555723\n", + "After adstock: 12515.602944777946\n", + "After hill transform: 0.0004260438937265219\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.537768323105\n", + "After adstock: 52108.87110165644\n", + "After hill transform: 0.34063254170556273\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708640444\n", + "After adstock: 5785.285041973777\n", + "After hill transform: 0.026623231275217953\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711506\n", + "After adstock: 7648.894415299741\n", + "After hill transform: 0.34758063720815396\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.3807229412\n", + "After adstock: 12515.602945163422\n", + "After hill transform: 0.0004260438937658269\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.537767937385\n", + "After adstock: 52108.87110127072\n", + "After hill transform: 0.3406325417045876\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708640694\n", + "After adstock: 5785.285041974027\n", + "After hill transform: 0.026623231275220902\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711505\n", + "After adstock: 7648.89441529974\n", + "After hill transform: 0.3475806372081539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380723224716\n", + "After adstock: 12515.602945446939\n", + "After hill transform: 0.00042604389379473546\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53776765368\n", + "After adstock: 52108.87110098702\n", + "After hill transform: 0.3406325417038705\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708640878\n", + "After adstock: 5785.285041974211\n", + "After hill transform: 0.02662323127522307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711505\n", + "After adstock: 7648.89441529974\n", + "After hill transform: 0.3475806372081539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.38072327687\n", + "After adstock: 12515.602945499093\n", + "After hill transform: 0.00042604389380005326\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53776760149\n", + "After adstock: 52108.871100934826\n", + "After hill transform: 0.3406325417037386\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708640912\n", + "After adstock: 5785.285041974245\n", + "After hill transform: 0.026623231275223477\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711505\n", + "After adstock: 7648.89441529974\n", + "After hill transform: 0.3475806372081539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380723324142\n", + "After adstock: 12515.602945546365\n", + "After hill transform: 0.0004260438938048733\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53776755419\n", + "After adstock: 52108.871100887525\n", + "After hill transform: 0.34063254170361895\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708640942\n", + "After adstock: 5785.285041974275\n", + "After hill transform: 0.02662323127522383\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711505\n", + "After adstock: 7648.89441529974\n", + "After hill transform: 0.3475806372081539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380723328868\n", + "After adstock: 12515.60294555109\n", + "After hill transform: 0.0004260438938053552\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53776754946\n", + "After adstock: 52108.871100882796\n", + "After hill transform: 0.340632541703607\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708640946\n", + "After adstock: 5785.285041974279\n", + "After hill transform: 0.026623231275223872\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711505\n", + "After adstock: 7648.89441529974\n", + "After hill transform: 0.3475806372081539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.38072332913\n", + "After adstock: 12515.602945551353\n", + "After hill transform: 0.0004260438938053819\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.5377675492\n", + "After adstock: 52108.871100882534\n", + "After hill transform: 0.34063254170360635\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708640946\n", + "After adstock: 5785.285041974279\n", + "After hill transform: 0.026623231275223872\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711505\n", + "After adstock: 7648.89441529974\n", + "After hill transform: 0.3475806372081539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380723329261\n", + "After adstock: 12515.602945551484\n", + "After hill transform: 0.0004260438938053953\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.53776754907\n", + "After adstock: 52108.8711008824\n", + "After hill transform: 0.340632541703606\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708640946\n", + "After adstock: 5785.285041974279\n", + "After hill transform: 0.026623231275223872\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711505\n", + "After adstock: 7648.89441529974\n", + "After hill transform: 0.3475806372081539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380723329328\n", + "After adstock: 12515.60294555155\n", + "After hill transform: 0.00042604389380540217\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.537767549\n", + "After adstock: 52108.87110088234\n", + "After hill transform: 0.34063254170360585\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708640946\n", + "After adstock: 5785.285041974279\n", + "After hill transform: 0.026623231275223872\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711505\n", + "After adstock: 7648.89441529974\n", + "After hill transform: 0.3475806372081539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "Optimization terminated successfully (Exit mode 0)\n", + " Current function value: -60423.66271748743\n", + " Iterations: 129\n", + " Function evaluations: 1121\n", + " Gradient evaluations: 128\n", + "\n", + "New best solution (attempt 1):\n", + "Objective value: -60,423.66\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,514.38\n", + "Adstocked value: 12,515.60\n", + "Saturated value: 0.0004\n", + "Final response: 230.1220\n", + "Raw spend: 12514.380723329328\n", + "After adstock: 12515.60294555155\n", + "After hill transform: 0.00042604389380540217\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,108.54\n", + "Adstocked value: 52,108.87\n", + "Saturated value: 0.3406\n", + "Final response: 48678.9736\n", + "Raw spend: 52108.537767549\n", + "After adstock: 52108.87110088234\n", + "After hill transform: 0.34063254170360585\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708640946\n", + "After adstock: 5785.285041974279\n", + "After hill transform: 0.026623231275223872\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944711505\n", + "After adstock: 7648.89441529974\n", + "After hill transform: 0.3475806372081539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "Total spend: 80,198.11\n", + "Total response: 60,423.66\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435876\n", + "After adstock: 1629.4480169658098\n", + "After hill transform: 9.471148115387257e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 5,281.86\n", + "Adstocked value: 5,282.19\n", + "Saturated value: 0.1189\n", + "Final response: 16991.2472\n", + "Raw spend: 5281.855042499993\n", + "After adstock: 5282.188375833326\n", + "After hill transform: 0.11889674927132977\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 385.66\n", + "Adstocked value: 386.00\n", + "Saturated value: 0.0000\n", + "Final response: 1.4756\n", + "Raw spend: 385.6634472435892\n", + "After adstock: 385.9967805769225\n", + "After hill transform: 2.196664484605574e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 509.91\n", + "Adstocked value: 510.09\n", + "Saturated value: 0.0003\n", + "Final response: 8.1208\n", + "Raw spend: 509.91452993589667\n", + "After adstock: 510.09100052413197\n", + "After hill transform: 0.00029020999738327887\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947584887\n", + "After adstock: 1629.448016980711\n", + "After hill transform: 9.471148115646803e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 5,281.86\n", + "Adstocked value: 5,282.19\n", + "Saturated value: 0.1189\n", + "Final response: 16991.2472\n", + "Raw spend: 5281.855042499993\n", + "After adstock: 5282.188375833326\n", + "After hill transform: 0.11889674927132977\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 385.66\n", + "Adstocked value: 386.00\n", + "Saturated value: 0.0000\n", + "Final response: 1.4756\n", + "Raw spend: 385.6634472435892\n", + "After adstock: 385.9967805769225\n", + "After hill transform: 2.196664484605574e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 509.91\n", + "Adstocked value: 510.09\n", + "Saturated value: 0.0003\n", + "Final response: 8.1208\n", + "Raw spend: 509.91452993589667\n", + "After adstock: 510.09100052413197\n", + "After hill transform: 0.00029020999738327887\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435876\n", + "After adstock: 1629.4480169658098\n", + "After hill transform: 9.471148115387257e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 5,281.86\n", + "Adstocked value: 5,282.19\n", + "Saturated value: 0.1189\n", + "Final response: 16991.2472\n", + "Raw spend: 5281.855042514894\n", + "After adstock: 5282.188375848227\n", + "After hill transform: 0.11889674927150312\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 385.66\n", + "Adstocked value: 386.00\n", + "Saturated value: 0.0000\n", + "Final response: 1.4756\n", + "Raw spend: 385.6634472435892\n", + "After adstock: 385.9967805769225\n", + "After hill transform: 2.196664484605574e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 509.91\n", + "Adstocked value: 510.09\n", + "Saturated value: 0.0003\n", + "Final response: 8.1208\n", + "Raw spend: 509.91452993589667\n", + "After adstock: 510.09100052413197\n", + "After hill transform: 0.00029020999738327887\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435876\n", + "After adstock: 1629.4480169658098\n", + "After hill transform: 9.471148115387257e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 5,281.86\n", + "Adstocked value: 5,282.19\n", + "Saturated value: 0.1189\n", + "Final response: 16991.2472\n", + "Raw spend: 5281.855042499993\n", + "After adstock: 5282.188375833326\n", + "After hill transform: 0.11889674927132977\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 385.66\n", + "Adstocked value: 386.00\n", + "Saturated value: 0.0000\n", + "Final response: 1.4756\n", + "Raw spend: 385.66344725849035\n", + "After adstock: 385.99678059182366\n", + "After hill transform: 2.1966644848288126e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 509.91\n", + "Adstocked value: 510.09\n", + "Saturated value: 0.0003\n", + "Final response: 8.1208\n", + "Raw spend: 509.91452993589667\n", + "After adstock: 510.09100052413197\n", + "After hill transform: 0.00029020999738327887\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435876\n", + "After adstock: 1629.4480169658098\n", + "After hill transform: 9.471148115387257e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 5,281.86\n", + "Adstocked value: 5,282.19\n", + "Saturated value: 0.1189\n", + "Final response: 16991.2472\n", + "Raw spend: 5281.855042499993\n", + "After adstock: 5282.188375833326\n", + "After hill transform: 0.11889674927132977\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 385.66\n", + "Adstocked value: 386.00\n", + "Saturated value: 0.0000\n", + "Final response: 1.4756\n", + "Raw spend: 385.6634472435892\n", + "After adstock: 385.9967805769225\n", + "After hill transform: 2.196664484605574e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 509.91\n", + "Adstocked value: 510.09\n", + "Saturated value: 0.0003\n", + "Final response: 8.1208\n", + "Raw spend: 509.9145299507978\n", + "After adstock: 510.09100053903313\n", + "After hill transform: 0.0002902099974068011\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 26,006.75\n", + "Adstocked value: 26,007.98\n", + "Saturated value: 0.0038\n", + "Final response: 2052.9505\n", + "Raw spend: 26006.754733565525\n", + "After adstock: 26007.976955787748\n", + "After hill transform: 0.0038007964817632143\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 29,660.38\n", + "Adstocked value: 29,660.72\n", + "Saturated value: 0.2707\n", + "Final response: 38688.2057\n", + "Raw spend: 29660.383981322702\n", + "After adstock: 29660.717314656034\n", + "After hill transform: 0.2707218508697031\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,641.59\n", + "Adstocked value: 9,641.92\n", + "Saturated value: 0.0950\n", + "Final response: 6380.4538\n", + "Raw spend: 9641.586180996794\n", + "After adstock: 9641.919514330128\n", + "After hill transform: 0.09498180866484095\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.86324834574\n", + "After adstock: 12748.039718933976\n", + "After hill transform: 0.6874038368888093\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 26,006.75\n", + "Adstocked value: 26,007.98\n", + "Saturated value: 0.0038\n", + "Final response: 2052.9505\n", + "Raw spend: 26006.754733580427\n", + "After adstock: 26007.97695580265\n", + "After hill transform: 0.0038007964817697148\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 29,660.38\n", + "Adstocked value: 29,660.72\n", + "Saturated value: 0.2707\n", + "Final response: 38688.2057\n", + "Raw spend: 29660.383981322702\n", + "After adstock: 29660.717314656034\n", + "After hill transform: 0.2707218508697031\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,641.59\n", + "Adstocked value: 9,641.92\n", + "Saturated value: 0.0950\n", + "Final response: 6380.4538\n", + "Raw spend: 9641.586180996794\n", + "After adstock: 9641.919514330128\n", + "After hill transform: 0.09498180866484095\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.86324834574\n", + "After adstock: 12748.039718933976\n", + "After hill transform: 0.6874038368888093\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 26,006.75\n", + "Adstocked value: 26,007.98\n", + "Saturated value: 0.0038\n", + "Final response: 2052.9505\n", + "Raw spend: 26006.754733565525\n", + "After adstock: 26007.976955787748\n", + "After hill transform: 0.0038007964817632143\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 29,660.38\n", + "Adstocked value: 29,660.72\n", + "Saturated value: 0.2707\n", + "Final response: 38688.2057\n", + "Raw spend: 29660.383981337603\n", + "After adstock: 29660.717314670936\n", + "After hill transform: 0.2707218508697613\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,641.59\n", + "Adstocked value: 9,641.92\n", + "Saturated value: 0.0950\n", + "Final response: 6380.4538\n", + "Raw spend: 9641.586180996794\n", + "After adstock: 9641.919514330128\n", + "After hill transform: 0.09498180866484095\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.86324834574\n", + "After adstock: 12748.039718933976\n", + "After hill transform: 0.6874038368888093\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 26,006.75\n", + "Adstocked value: 26,007.98\n", + "Saturated value: 0.0038\n", + "Final response: 2052.9505\n", + "Raw spend: 26006.754733565525\n", + "After adstock: 26007.976955787748\n", + "After hill transform: 0.0038007964817632143\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 29,660.38\n", + "Adstocked value: 29,660.72\n", + "Saturated value: 0.2707\n", + "Final response: 38688.2057\n", + "Raw spend: 29660.383981322702\n", + "After adstock: 29660.717314656034\n", + "After hill transform: 0.2707218508697031\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,641.59\n", + "Adstocked value: 9,641.92\n", + "Saturated value: 0.0950\n", + "Final response: 6380.4538\n", + "Raw spend: 9641.586181011695\n", + "After adstock: 9641.919514345029\n", + "After hill transform: 0.09498180866519068\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.86324834574\n", + "After adstock: 12748.039718933976\n", + "After hill transform: 0.6874038368888093\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 26,006.75\n", + "Adstocked value: 26,007.98\n", + "Saturated value: 0.0038\n", + "Final response: 2052.9505\n", + "Raw spend: 26006.754733565525\n", + "After adstock: 26007.976955787748\n", + "After hill transform: 0.0038007964817632143\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 29,660.38\n", + "Adstocked value: 29,660.72\n", + "Saturated value: 0.2707\n", + "Final response: 38688.2057\n", + "Raw spend: 29660.383981322702\n", + "After adstock: 29660.717314656034\n", + "After hill transform: 0.2707218508697031\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,641.59\n", + "Adstocked value: 9,641.92\n", + "Saturated value: 0.0950\n", + "Final response: 6380.4538\n", + "Raw spend: 9641.586180996794\n", + "After adstock: 9641.919514330128\n", + "After hill transform: 0.09498180866484095\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.863248360642\n", + "After adstock: 12748.039718948878\n", + "After hill transform: 0.6874038368895063\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435876\n", + "After adstock: 1629.4480169658098\n", + "After hill transform: 9.471148115387257e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,532.79\n", + "Adstocked value: 75,533.13\n", + "Saturated value: 0.3911\n", + "Final response: 55888.9619\n", + "Raw spend: 75532.792781128\n", + "After adstock: 75533.12611446132\n", + "After hill transform: 0.3910846456785529\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 385.66\n", + "Adstocked value: 386.00\n", + "Saturated value: 0.0000\n", + "Final response: 1.4756\n", + "Raw spend: 385.6634472435892\n", + "After adstock: 385.9967805769225\n", + "After hill transform: 2.196664484605574e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 509.91\n", + "Adstocked value: 510.09\n", + "Saturated value: 0.0003\n", + "Final response: 8.1208\n", + "Raw spend: 509.914529935897\n", + "After adstock: 510.0910005241323\n", + "After hill transform: 0.00029020999738327947\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,717.49\n", + "Adstocked value: 12,718.71\n", + "Saturated value: 0.0004\n", + "Final response: 241.4901\n", + "Raw spend: 12717.488098387641\n", + "After adstock: 12718.710320609864\n", + "After hill transform: 0.00044709048825185917\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,666.43\n", + "Adstocked value: 54,666.77\n", + "Saturated value: 0.3470\n", + "Final response: 49585.0489\n", + "Raw spend: 54666.43226538095\n", + "After adstock: 54666.765598714286\n", + "After hill transform: 0.34697282970062604\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,595.98\n", + "Adstocked value: 4,596.31\n", + "Saturated value: 0.0147\n", + "Final response: 987.9260\n", + "Raw spend: 4595.981277102418\n", + "After adstock: 4596.314610435751\n", + "After hill transform: 0.014706633965051778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,076.69\n", + "Adstocked value: 6,076.87\n", + "Saturated value: 0.2196\n", + "Final response: 6143.8566\n", + "Raw spend: 6076.691087190683\n", + "After adstock: 6076.867557778918\n", + "After hill transform: 0.21956153039951817\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,717.49\n", + "Adstocked value: 12,718.71\n", + "Saturated value: 0.0004\n", + "Final response: 241.4901\n", + "Raw spend: 12717.488098402542\n", + "After adstock: 12718.710320624765\n", + "After hill transform: 0.0004470904882534281\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,666.43\n", + "Adstocked value: 54,666.77\n", + "Saturated value: 0.3470\n", + "Final response: 49585.0489\n", + "Raw spend: 54666.43226538095\n", + "After adstock: 54666.765598714286\n", + "After hill transform: 0.34697282970062604\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,595.98\n", + "Adstocked value: 4,596.31\n", + "Saturated value: 0.0147\n", + "Final response: 987.9260\n", + "Raw spend: 4595.981277102418\n", + "After adstock: 4596.314610435751\n", + "After hill transform: 0.014706633965051778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,076.69\n", + "Adstocked value: 6,076.87\n", + "Saturated value: 0.2196\n", + "Final response: 6143.8566\n", + "Raw spend: 6076.691087190683\n", + "After adstock: 6076.867557778918\n", + "After hill transform: 0.21956153039951817\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,717.49\n", + "Adstocked value: 12,718.71\n", + "Saturated value: 0.0004\n", + "Final response: 241.4901\n", + "Raw spend: 12717.488098387641\n", + "After adstock: 12718.710320609864\n", + "After hill transform: 0.00044709048825185917\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,666.43\n", + "Adstocked value: 54,666.77\n", + "Saturated value: 0.3470\n", + "Final response: 49585.0489\n", + "Raw spend: 54666.43226539585\n", + "After adstock: 54666.76559872919\n", + "After hill transform: 0.3469728297006623\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,595.98\n", + "Adstocked value: 4,596.31\n", + "Saturated value: 0.0147\n", + "Final response: 987.9260\n", + "Raw spend: 4595.981277102418\n", + "After adstock: 4596.314610435751\n", + "After hill transform: 0.014706633965051778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,076.69\n", + "Adstocked value: 6,076.87\n", + "Saturated value: 0.2196\n", + "Final response: 6143.8566\n", + "Raw spend: 6076.691087190683\n", + "After adstock: 6076.867557778918\n", + "After hill transform: 0.21956153039951817\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,717.49\n", + "Adstocked value: 12,718.71\n", + "Saturated value: 0.0004\n", + "Final response: 241.4901\n", + "Raw spend: 12717.488098387641\n", + "After adstock: 12718.710320609864\n", + "After hill transform: 0.00044709048825185917\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,666.43\n", + "Adstocked value: 54,666.77\n", + "Saturated value: 0.3470\n", + "Final response: 49585.0489\n", + "Raw spend: 54666.43226538095\n", + "After adstock: 54666.765598714286\n", + "After hill transform: 0.34697282970062604\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,595.98\n", + "Adstocked value: 4,596.31\n", + "Saturated value: 0.0147\n", + "Final response: 987.9260\n", + "Raw spend: 4595.981277117319\n", + "After adstock: 4596.314610450652\n", + "After hill transform: 0.014706633965175452\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,076.69\n", + "Adstocked value: 6,076.87\n", + "Saturated value: 0.2196\n", + "Final response: 6143.8566\n", + "Raw spend: 6076.691087190683\n", + "After adstock: 6076.867557778918\n", + "After hill transform: 0.21956153039951817\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,717.49\n", + "Adstocked value: 12,718.71\n", + "Saturated value: 0.0004\n", + "Final response: 241.4901\n", + "Raw spend: 12717.488098387641\n", + "After adstock: 12718.710320609864\n", + "After hill transform: 0.00044709048825185917\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,666.43\n", + "Adstocked value: 54,666.77\n", + "Saturated value: 0.3470\n", + "Final response: 49585.0489\n", + "Raw spend: 54666.43226538095\n", + "After adstock: 54666.765598714286\n", + "After hill transform: 0.34697282970062604\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,595.98\n", + "Adstocked value: 4,596.31\n", + "Saturated value: 0.0147\n", + "Final response: 987.9260\n", + "Raw spend: 4595.981277102418\n", + "After adstock: 4596.314610435751\n", + "After hill transform: 0.014706633965051778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,076.69\n", + "Adstocked value: 6,076.87\n", + "Saturated value: 0.2196\n", + "Final response: 6143.8566\n", + "Raw spend: 6076.691087205584\n", + "After adstock: 6076.867557793819\n", + "After hill transform: 0.2195615304006843\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,716.54\n", + "Adstocked value: 12,717.76\n", + "Saturated value: 0.0004\n", + "Final response: 241.4361\n", + "Raw spend: 12716.539047691604\n", + "After adstock: 12717.761269913826\n", + "After hill transform: 0.00044699056969702596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,666.43\n", + "Adstocked value: 54,666.76\n", + "Saturated value: 0.3470\n", + "Final response: 49585.0464\n", + "Raw spend: 54666.42523024779\n", + "After adstock: 54666.75856358113\n", + "After hill transform: 0.3469728125994238\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,595.65\n", + "Adstocked value: 4,595.99\n", + "Saturated value: 0.0147\n", + "Final response: 987.7428\n", + "Raw spend: 4595.652695679396\n", + "After adstock: 4595.986029012729\n", + "After hill transform: 0.014703907085857722\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,077.97\n", + "Adstocked value: 6,078.15\n", + "Saturated value: 0.2197\n", + "Final response: 6146.6600\n", + "Raw spend: 6077.971170611985\n", + "After adstock: 6078.14764120022\n", + "After hill transform: 0.21966171444981475\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,716.54\n", + "Adstocked value: 12,717.76\n", + "Saturated value: 0.0004\n", + "Final response: 241.4361\n", + "Raw spend: 12716.539047706505\n", + "After adstock: 12717.761269928727\n", + "After hill transform: 0.0004469905696985947\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,666.43\n", + "Adstocked value: 54,666.76\n", + "Saturated value: 0.3470\n", + "Final response: 49585.0464\n", + "Raw spend: 54666.42523024779\n", + "After adstock: 54666.75856358113\n", + "After hill transform: 0.3469728125994238\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,595.65\n", + "Adstocked value: 4,595.99\n", + "Saturated value: 0.0147\n", + "Final response: 987.7428\n", + "Raw spend: 4595.652695679396\n", + "After adstock: 4595.986029012729\n", + "After hill transform: 0.014703907085857722\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,077.97\n", + "Adstocked value: 6,078.15\n", + "Saturated value: 0.2197\n", + "Final response: 6146.6600\n", + "Raw spend: 6077.971170611985\n", + "After adstock: 6078.14764120022\n", + "After hill transform: 0.21966171444981475\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,716.54\n", + "Adstocked value: 12,717.76\n", + "Saturated value: 0.0004\n", + "Final response: 241.4361\n", + "Raw spend: 12716.539047691604\n", + "After adstock: 12717.761269913826\n", + "After hill transform: 0.00044699056969702596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,666.43\n", + "Adstocked value: 54,666.76\n", + "Saturated value: 0.3470\n", + "Final response: 49585.0464\n", + "Raw spend: 54666.42523026269\n", + "After adstock: 54666.75856359603\n", + "After hill transform: 0.34697281259946\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,595.65\n", + "Adstocked value: 4,595.99\n", + "Saturated value: 0.0147\n", + "Final response: 987.7428\n", + "Raw spend: 4595.652695679396\n", + "After adstock: 4595.986029012729\n", + "After hill transform: 0.014703907085857722\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,077.97\n", + "Adstocked value: 6,078.15\n", + "Saturated value: 0.2197\n", + "Final response: 6146.6600\n", + "Raw spend: 6077.971170611985\n", + "After adstock: 6078.14764120022\n", + "After hill transform: 0.21966171444981475\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,716.54\n", + "Adstocked value: 12,717.76\n", + "Saturated value: 0.0004\n", + "Final response: 241.4361\n", + "Raw spend: 12716.539047691604\n", + "After adstock: 12717.761269913826\n", + "After hill transform: 0.00044699056969702596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,666.43\n", + "Adstocked value: 54,666.76\n", + "Saturated value: 0.3470\n", + "Final response: 49585.0464\n", + "Raw spend: 54666.42523024779\n", + "After adstock: 54666.75856358113\n", + "After hill transform: 0.3469728125994238\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,595.65\n", + "Adstocked value: 4,595.99\n", + "Saturated value: 0.0147\n", + "Final response: 987.7428\n", + "Raw spend: 4595.652695694297\n", + "After adstock: 4595.98602902763\n", + "After hill transform: 0.01470390708598138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,077.97\n", + "Adstocked value: 6,078.15\n", + "Saturated value: 0.2197\n", + "Final response: 6146.6600\n", + "Raw spend: 6077.971170611985\n", + "After adstock: 6078.14764120022\n", + "After hill transform: 0.21966171444981475\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,716.54\n", + "Adstocked value: 12,717.76\n", + "Saturated value: 0.0004\n", + "Final response: 241.4361\n", + "Raw spend: 12716.539047691604\n", + "After adstock: 12717.761269913826\n", + "After hill transform: 0.00044699056969702596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,666.43\n", + "Adstocked value: 54,666.76\n", + "Saturated value: 0.3470\n", + "Final response: 49585.0464\n", + "Raw spend: 54666.42523024779\n", + "After adstock: 54666.75856358113\n", + "After hill transform: 0.3469728125994238\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,595.65\n", + "Adstocked value: 4,595.99\n", + "Saturated value: 0.0147\n", + "Final response: 987.7428\n", + "Raw spend: 4595.652695679396\n", + "After adstock: 4595.986029012729\n", + "After hill transform: 0.014703907085857722\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,077.97\n", + "Adstocked value: 6,078.15\n", + "Saturated value: 0.2197\n", + "Final response: 6146.6600\n", + "Raw spend: 6077.971170626886\n", + "After adstock: 6078.147641215121\n", + "After hill transform: 0.21966171445098107\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,711.81\n", + "Adstocked value: 12,713.03\n", + "Saturated value: 0.0004\n", + "Final response: 241.1672\n", + "Raw spend: 12711.807877754838\n", + "After adstock: 12713.03009997706\n", + "After hill transform: 0.000446492681436821\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,666.40\n", + "Adstocked value: 54,666.73\n", + "Saturated value: 0.3470\n", + "Final response: 49585.0382\n", + "Raw spend: 54666.401501827066\n", + "After adstock: 54666.7348351604\n", + "After hill transform: 0.3469727549196889\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,594.01\n", + "Adstocked value: 4,594.34\n", + "Saturated value: 0.0147\n", + "Final response: 986.8257\n", + "Raw spend: 4594.007079137187\n", + "After adstock: 4594.34041247052\n", + "After hill transform: 0.01469025476551316\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,084.37\n", + "Adstocked value: 6,084.55\n", + "Saturated value: 0.2202\n", + "Final response: 6160.6820\n", + "Raw spend: 6084.371685511682\n", + "After adstock: 6084.548156099917\n", + "After hill transform: 0.22016281810627006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,711.81\n", + "Adstocked value: 12,713.03\n", + "Saturated value: 0.0004\n", + "Final response: 241.1672\n", + "Raw spend: 12711.80787776974\n", + "After adstock: 12713.030099991962\n", + "After hill transform: 0.00044649268143838857\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,666.40\n", + "Adstocked value: 54,666.73\n", + "Saturated value: 0.3470\n", + "Final response: 49585.0382\n", + "Raw spend: 54666.401501827066\n", + "After adstock: 54666.7348351604\n", + "After hill transform: 0.3469727549196889\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,594.01\n", + "Adstocked value: 4,594.34\n", + "Saturated value: 0.0147\n", + "Final response: 986.8257\n", + "Raw spend: 4594.007079137187\n", + "After adstock: 4594.34041247052\n", + "After hill transform: 0.01469025476551316\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,084.37\n", + "Adstocked value: 6,084.55\n", + "Saturated value: 0.2202\n", + "Final response: 6160.6820\n", + "Raw spend: 6084.371685511682\n", + "After adstock: 6084.548156099917\n", + "After hill transform: 0.22016281810627006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,711.81\n", + "Adstocked value: 12,713.03\n", + "Saturated value: 0.0004\n", + "Final response: 241.1672\n", + "Raw spend: 12711.807877754838\n", + "After adstock: 12713.03009997706\n", + "After hill transform: 0.000446492681436821\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,666.40\n", + "Adstocked value: 54,666.73\n", + "Saturated value: 0.3470\n", + "Final response: 49585.0382\n", + "Raw spend: 54666.40150184197\n", + "After adstock: 54666.7348351753\n", + "After hill transform: 0.34697275491972507\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,594.01\n", + "Adstocked value: 4,594.34\n", + "Saturated value: 0.0147\n", + "Final response: 986.8257\n", + "Raw spend: 4594.007079137187\n", + "After adstock: 4594.34041247052\n", + "After hill transform: 0.01469025476551316\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,084.37\n", + "Adstocked value: 6,084.55\n", + "Saturated value: 0.2202\n", + "Final response: 6160.6820\n", + "Raw spend: 6084.371685511682\n", + "After adstock: 6084.548156099917\n", + "After hill transform: 0.22016281810627006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,711.81\n", + "Adstocked value: 12,713.03\n", + "Saturated value: 0.0004\n", + "Final response: 241.1672\n", + "Raw spend: 12711.807877754838\n", + "After adstock: 12713.03009997706\n", + "After hill transform: 0.000446492681436821\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,666.40\n", + "Adstocked value: 54,666.73\n", + "Saturated value: 0.3470\n", + "Final response: 49585.0382\n", + "Raw spend: 54666.401501827066\n", + "After adstock: 54666.7348351604\n", + "After hill transform: 0.3469727549196889\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,594.01\n", + "Adstocked value: 4,594.34\n", + "Saturated value: 0.0147\n", + "Final response: 986.8257\n", + "Raw spend: 4594.007079152088\n", + "After adstock: 4594.340412485421\n", + "After hill transform: 0.014690254765636747\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,084.37\n", + "Adstocked value: 6,084.55\n", + "Saturated value: 0.2202\n", + "Final response: 6160.6820\n", + "Raw spend: 6084.371685511682\n", + "After adstock: 6084.548156099917\n", + "After hill transform: 0.22016281810627006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,711.81\n", + "Adstocked value: 12,713.03\n", + "Saturated value: 0.0004\n", + "Final response: 241.1672\n", + "Raw spend: 12711.807877754838\n", + "After adstock: 12713.03009997706\n", + "After hill transform: 0.000446492681436821\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,666.40\n", + "Adstocked value: 54,666.73\n", + "Saturated value: 0.3470\n", + "Final response: 49585.0382\n", + "Raw spend: 54666.401501827066\n", + "After adstock: 54666.7348351604\n", + "After hill transform: 0.3469727549196889\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,594.01\n", + "Adstocked value: 4,594.34\n", + "Saturated value: 0.0147\n", + "Final response: 986.8257\n", + "Raw spend: 4594.007079137187\n", + "After adstock: 4594.34041247052\n", + "After hill transform: 0.01469025476551316\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,084.37\n", + "Adstocked value: 6,084.55\n", + "Saturated value: 0.2202\n", + "Final response: 6160.6820\n", + "Raw spend: 6084.371685526583\n", + "After adstock: 6084.548156114818\n", + "After hill transform: 0.22016281810743707\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,688.14\n", + "Adstocked value: 12,689.36\n", + "Saturated value: 0.0004\n", + "Final response: 239.8246\n", + "Raw spend: 12688.13532669466\n", + "After adstock: 12689.357548916883\n", + "After hill transform: 0.00044400702678943244\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,666.28\n", + "Adstocked value: 54,666.62\n", + "Saturated value: 0.3470\n", + "Final response: 49584.9969\n", + "Raw spend: 54666.2827354828\n", + "After adstock: 54666.61606881613\n", + "After hill transform: 0.34697246621869765\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,585.77\n", + "Adstocked value: 4,586.10\n", + "Saturated value: 0.0146\n", + "Final response: 982.2427\n", + "Raw spend: 4585.769742486796\n", + "After adstock: 4586.103075820129\n", + "After hill transform: 0.014622030647306345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,116.40\n", + "Adstocked value: 6,116.58\n", + "Saturated value: 0.2227\n", + "Final response: 6230.9713\n", + "Raw spend: 6116.400339566518\n", + "After adstock: 6116.576810154753\n", + "After hill transform: 0.22267472871043545\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,688.14\n", + "Adstocked value: 12,689.36\n", + "Saturated value: 0.0004\n", + "Final response: 239.8246\n", + "Raw spend: 12688.135326709562\n", + "After adstock: 12689.357548931785\n", + "After hill transform: 0.0004440070267909942\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,666.28\n", + "Adstocked value: 54,666.62\n", + "Saturated value: 0.3470\n", + "Final response: 49584.9969\n", + "Raw spend: 54666.2827354828\n", + "After adstock: 54666.61606881613\n", + "After hill transform: 0.34697246621869765\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,585.77\n", + "Adstocked value: 4,586.10\n", + "Saturated value: 0.0146\n", + "Final response: 982.2427\n", + "Raw spend: 4585.769742486796\n", + "After adstock: 4586.103075820129\n", + "After hill transform: 0.014622030647306345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,116.40\n", + "Adstocked value: 6,116.58\n", + "Saturated value: 0.2227\n", + "Final response: 6230.9713\n", + "Raw spend: 6116.400339566518\n", + "After adstock: 6116.576810154753\n", + "After hill transform: 0.22267472871043545\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,688.14\n", + "Adstocked value: 12,689.36\n", + "Saturated value: 0.0004\n", + "Final response: 239.8246\n", + "Raw spend: 12688.13532669466\n", + "After adstock: 12689.357548916883\n", + "After hill transform: 0.00044400702678943244\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,666.28\n", + "Adstocked value: 54,666.62\n", + "Saturated value: 0.3470\n", + "Final response: 49584.9969\n", + "Raw spend: 54666.2827354977\n", + "After adstock: 54666.616068831034\n", + "After hill transform: 0.34697246621873384\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,585.77\n", + "Adstocked value: 4,586.10\n", + "Saturated value: 0.0146\n", + "Final response: 982.2427\n", + "Raw spend: 4585.769742486796\n", + "After adstock: 4586.103075820129\n", + "After hill transform: 0.014622030647306345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,116.40\n", + "Adstocked value: 6,116.58\n", + "Saturated value: 0.2227\n", + "Final response: 6230.9713\n", + "Raw spend: 6116.400339566518\n", + "After adstock: 6116.576810154753\n", + "After hill transform: 0.22267472871043545\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,688.14\n", + "Adstocked value: 12,689.36\n", + "Saturated value: 0.0004\n", + "Final response: 239.8246\n", + "Raw spend: 12688.13532669466\n", + "After adstock: 12689.357548916883\n", + "After hill transform: 0.00044400702678943244\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,666.28\n", + "Adstocked value: 54,666.62\n", + "Saturated value: 0.3470\n", + "Final response: 49584.9969\n", + "Raw spend: 54666.2827354828\n", + "After adstock: 54666.61606881613\n", + "After hill transform: 0.34697246621869765\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,585.77\n", + "Adstocked value: 4,586.10\n", + "Saturated value: 0.0146\n", + "Final response: 982.2427\n", + "Raw spend: 4585.769742501697\n", + "After adstock: 4586.10307583503\n", + "After hill transform: 0.014622030647429592\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,116.40\n", + "Adstocked value: 6,116.58\n", + "Saturated value: 0.2227\n", + "Final response: 6230.9713\n", + "Raw spend: 6116.400339566518\n", + "After adstock: 6116.576810154753\n", + "After hill transform: 0.22267472871043545\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,688.14\n", + "Adstocked value: 12,689.36\n", + "Saturated value: 0.0004\n", + "Final response: 239.8246\n", + "Raw spend: 12688.13532669466\n", + "After adstock: 12689.357548916883\n", + "After hill transform: 0.00044400702678943244\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,666.28\n", + "Adstocked value: 54,666.62\n", + "Saturated value: 0.3470\n", + "Final response: 49584.9969\n", + "Raw spend: 54666.2827354828\n", + "After adstock: 54666.61606881613\n", + "After hill transform: 0.34697246621869765\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,585.77\n", + "Adstocked value: 4,586.10\n", + "Saturated value: 0.0146\n", + "Final response: 982.2427\n", + "Raw spend: 4585.769742486796\n", + "After adstock: 4586.103075820129\n", + "After hill transform: 0.014622030647306345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,116.40\n", + "Adstocked value: 6,116.58\n", + "Saturated value: 0.2227\n", + "Final response: 6230.9713\n", + "Raw spend: 6116.400339581419\n", + "After adstock: 6116.576810169654\n", + "After hill transform: 0.22267472871160576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,569.38\n", + "Adstocked value: 12,570.61\n", + "Saturated value: 0.0004\n", + "Final response: 233.1646\n", + "Raw spend: 12569.383038479222\n", + "After adstock: 12570.605260701444\n", + "After hill transform: 0.0004316767788321429\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,665.69\n", + "Adstocked value: 54,666.02\n", + "Saturated value: 0.3470\n", + "Final response: 49584.7899\n", + "Raw spend: 54665.68693535822\n", + "After adstock: 54666.02026869156\n", + "After hill transform: 0.3469710179211182\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,544.44\n", + "Adstocked value: 4,544.77\n", + "Saturated value: 0.0143\n", + "Final response: 959.4384\n", + "Raw spend: 4544.435288991608\n", + "After adstock: 4544.768622324941\n", + "After hill transform: 0.014282557349540573\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,277.08\n", + "Adstocked value: 6,277.26\n", + "Saturated value: 0.2354\n", + "Final response: 6586.4878\n", + "Raw spend: 6277.082881401718\n", + "After adstock: 6277.259351989953\n", + "After hill transform: 0.23537973851882815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,569.38\n", + "Adstocked value: 12,570.61\n", + "Saturated value: 0.0004\n", + "Final response: 233.1646\n", + "Raw spend: 12569.383038494123\n", + "After adstock: 12570.605260716346\n", + "After hill transform: 0.00043167677883367564\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,665.69\n", + "Adstocked value: 54,666.02\n", + "Saturated value: 0.3470\n", + "Final response: 49584.7899\n", + "Raw spend: 54665.68693535822\n", + "After adstock: 54666.02026869156\n", + "After hill transform: 0.3469710179211182\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,544.44\n", + "Adstocked value: 4,544.77\n", + "Saturated value: 0.0143\n", + "Final response: 959.4384\n", + "Raw spend: 4544.435288991608\n", + "After adstock: 4544.768622324941\n", + "After hill transform: 0.014282557349540573\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,277.08\n", + "Adstocked value: 6,277.26\n", + "Saturated value: 0.2354\n", + "Final response: 6586.4878\n", + "Raw spend: 6277.082881401718\n", + "After adstock: 6277.259351989953\n", + "After hill transform: 0.23537973851882815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,569.38\n", + "Adstocked value: 12,570.61\n", + "Saturated value: 0.0004\n", + "Final response: 233.1646\n", + "Raw spend: 12569.383038479222\n", + "After adstock: 12570.605260701444\n", + "After hill transform: 0.0004316767788321429\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,665.69\n", + "Adstocked value: 54,666.02\n", + "Saturated value: 0.3470\n", + "Final response: 49584.7899\n", + "Raw spend: 54665.68693537312\n", + "After adstock: 54666.02026870646\n", + "After hill transform: 0.3469710179211544\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,544.44\n", + "Adstocked value: 4,544.77\n", + "Saturated value: 0.0143\n", + "Final response: 959.4384\n", + "Raw spend: 4544.435288991608\n", + "After adstock: 4544.768622324941\n", + "After hill transform: 0.014282557349540573\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,277.08\n", + "Adstocked value: 6,277.26\n", + "Saturated value: 0.2354\n", + "Final response: 6586.4878\n", + "Raw spend: 6277.082881401718\n", + "After adstock: 6277.259351989953\n", + "After hill transform: 0.23537973851882815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,569.38\n", + "Adstocked value: 12,570.61\n", + "Saturated value: 0.0004\n", + "Final response: 233.1646\n", + "Raw spend: 12569.383038479222\n", + "After adstock: 12570.605260701444\n", + "After hill transform: 0.0004316767788321429\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,665.69\n", + "Adstocked value: 54,666.02\n", + "Saturated value: 0.3470\n", + "Final response: 49584.7899\n", + "Raw spend: 54665.68693535822\n", + "After adstock: 54666.02026869156\n", + "After hill transform: 0.3469710179211182\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,544.44\n", + "Adstocked value: 4,544.77\n", + "Saturated value: 0.0143\n", + "Final response: 959.4384\n", + "Raw spend: 4544.435289006509\n", + "After adstock: 4544.768622339842\n", + "After hill transform: 0.014282557349662094\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,277.08\n", + "Adstocked value: 6,277.26\n", + "Saturated value: 0.2354\n", + "Final response: 6586.4878\n", + "Raw spend: 6277.082881401718\n", + "After adstock: 6277.259351989953\n", + "After hill transform: 0.23537973851882815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,569.38\n", + "Adstocked value: 12,570.61\n", + "Saturated value: 0.0004\n", + "Final response: 233.1646\n", + "Raw spend: 12569.383038479222\n", + "After adstock: 12570.605260701444\n", + "After hill transform: 0.0004316767788321429\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,665.69\n", + "Adstocked value: 54,666.02\n", + "Saturated value: 0.3470\n", + "Final response: 49584.7899\n", + "Raw spend: 54665.68693535822\n", + "After adstock: 54666.02026869156\n", + "After hill transform: 0.3469710179211182\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,544.44\n", + "Adstocked value: 4,544.77\n", + "Saturated value: 0.0143\n", + "Final response: 959.4384\n", + "Raw spend: 4544.435288991608\n", + "After adstock: 4544.768622324941\n", + "After hill transform: 0.014282557349540573\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,277.08\n", + "Adstocked value: 6,277.26\n", + "Saturated value: 0.2354\n", + "Final response: 6586.4878\n", + "Raw spend: 6277.082881416619\n", + "After adstock: 6277.259352004854\n", + "After hill transform: 0.23537973852001387\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,966.24\n", + "Adstocked value: 11,967.46\n", + "Saturated value: 0.0004\n", + "Final response: 201.2325\n", + "Raw spend: 11966.238968117888\n", + "After adstock: 11967.461190340111\n", + "After hill transform: 0.0003725582458780755\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,662.66\n", + "Adstocked value: 54,662.99\n", + "Saturated value: 0.3470\n", + "Final response: 49583.7387\n", + "Raw spend: 54662.660767929556\n", + "After adstock: 54662.99410126289\n", + "After hill transform: 0.34696366157808206\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,334.44\n", + "Adstocked value: 4,334.78\n", + "Saturated value: 0.0126\n", + "Final response: 848.5112\n", + "Raw spend: 4334.441715251584\n", + "After adstock: 4334.775048584917\n", + "After hill transform: 0.01263125339331519\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,093.25\n", + "Adstocked value: 7,093.42\n", + "Saturated value: 0.3018\n", + "Final response: 8443.9480\n", + "Raw spend: 7093.246692931758\n", + "After adstock: 7093.423163519993\n", + "After hill transform: 0.30175934775938296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,966.24\n", + "Adstocked value: 11,967.46\n", + "Saturated value: 0.0004\n", + "Final response: 201.2325\n", + "Raw spend: 11966.23896813279\n", + "After adstock: 11967.461190355012\n", + "After hill transform: 0.0003725582458794651\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,662.66\n", + "Adstocked value: 54,662.99\n", + "Saturated value: 0.3470\n", + "Final response: 49583.7387\n", + "Raw spend: 54662.660767929556\n", + "After adstock: 54662.99410126289\n", + "After hill transform: 0.34696366157808206\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,334.44\n", + "Adstocked value: 4,334.78\n", + "Saturated value: 0.0126\n", + "Final response: 848.5112\n", + "Raw spend: 4334.441715251584\n", + "After adstock: 4334.775048584917\n", + "After hill transform: 0.01263125339331519\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,093.25\n", + "Adstocked value: 7,093.42\n", + "Saturated value: 0.3018\n", + "Final response: 8443.9480\n", + "Raw spend: 7093.246692931758\n", + "After adstock: 7093.423163519993\n", + "After hill transform: 0.30175934775938296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,966.24\n", + "Adstocked value: 11,967.46\n", + "Saturated value: 0.0004\n", + "Final response: 201.2325\n", + "Raw spend: 11966.238968117888\n", + "After adstock: 11967.461190340111\n", + "After hill transform: 0.0003725582458780755\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,662.66\n", + "Adstocked value: 54,662.99\n", + "Saturated value: 0.3470\n", + "Final response: 49583.7387\n", + "Raw spend: 54662.66076794446\n", + "After adstock: 54662.99410127779\n", + "After hill transform: 0.34696366157811825\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,334.44\n", + "Adstocked value: 4,334.78\n", + "Saturated value: 0.0126\n", + "Final response: 848.5112\n", + "Raw spend: 4334.441715251584\n", + "After adstock: 4334.775048584917\n", + "After hill transform: 0.01263125339331519\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,093.25\n", + "Adstocked value: 7,093.42\n", + "Saturated value: 0.3018\n", + "Final response: 8443.9480\n", + "Raw spend: 7093.246692931758\n", + "After adstock: 7093.423163519993\n", + "After hill transform: 0.30175934775938296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,966.24\n", + "Adstocked value: 11,967.46\n", + "Saturated value: 0.0004\n", + "Final response: 201.2325\n", + "Raw spend: 11966.238968117888\n", + "After adstock: 11967.461190340111\n", + "After hill transform: 0.0003725582458780755\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,662.66\n", + "Adstocked value: 54,662.99\n", + "Saturated value: 0.3470\n", + "Final response: 49583.7387\n", + "Raw spend: 54662.660767929556\n", + "After adstock: 54662.99410126289\n", + "After hill transform: 0.34696366157808206\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,334.44\n", + "Adstocked value: 4,334.78\n", + "Saturated value: 0.0126\n", + "Final response: 848.5112\n", + "Raw spend: 4334.4417152664855\n", + "After adstock: 4334.775048599819\n", + "After hill transform: 0.012631253393428053\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,093.25\n", + "Adstocked value: 7,093.42\n", + "Saturated value: 0.3018\n", + "Final response: 8443.9480\n", + "Raw spend: 7093.246692931758\n", + "After adstock: 7093.423163519993\n", + "After hill transform: 0.30175934775938296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,966.24\n", + "Adstocked value: 11,967.46\n", + "Saturated value: 0.0004\n", + "Final response: 201.2325\n", + "Raw spend: 11966.238968117888\n", + "After adstock: 11967.461190340111\n", + "After hill transform: 0.0003725582458780755\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,662.66\n", + "Adstocked value: 54,662.99\n", + "Saturated value: 0.3470\n", + "Final response: 49583.7387\n", + "Raw spend: 54662.660767929556\n", + "After adstock: 54662.99410126289\n", + "After hill transform: 0.34696366157808206\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,334.44\n", + "Adstocked value: 4,334.78\n", + "Saturated value: 0.0126\n", + "Final response: 848.5112\n", + "Raw spend: 4334.441715251584\n", + "After adstock: 4334.775048584917\n", + "After hill transform: 0.01263125339331519\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,093.25\n", + "Adstocked value: 7,093.42\n", + "Saturated value: 0.3018\n", + "Final response: 8443.9480\n", + "Raw spend: 7093.246692946659\n", + "After adstock: 7093.423163534894\n", + "After hill transform: 0.30175934776061136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 8,811.58\n", + "Adstocked value: 8,812.81\n", + "Saturated value: 0.0001\n", + "Final response: 80.4603\n", + "Raw spend: 8811.583456965558\n", + "After adstock: 8812.80567918778\n", + "After hill transform: 0.00014896275046469407\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,646.83\n", + "Adstocked value: 54,647.17\n", + "Saturated value: 0.3469\n", + "Final response: 49578.2392\n", + "Raw spend: 54646.83254225284\n", + "After adstock: 54647.16587558618\n", + "After hill transform: 0.34692517912817034\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,235.88\n", + "Adstocked value: 3,236.21\n", + "Saturated value: 0.0059\n", + "Final response: 395.7882\n", + "Raw spend: 3235.880188444189\n", + "After adstock: 3236.2135217775226\n", + "After hill transform: 0.005891850432915044\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 11,362.29\n", + "Adstocked value: 11,362.47\n", + "Saturated value: 0.6151\n", + "Final response: 17211.1088\n", + "Raw spend: 11362.291956568182\n", + "After adstock: 11362.468427156418\n", + "After hill transform: 0.6150692727624752\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,650.77\n", + "Adstocked value: 11,652.00\n", + "Saturated value: 0.0003\n", + "Final response: 185.7568\n", + "Raw spend: 11650.773417002656\n", + "After adstock: 11651.995639224879\n", + "After hill transform: 0.0003439067979803248\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,661.08\n", + "Adstocked value: 54,661.41\n", + "Saturated value: 0.3470\n", + "Final response: 49583.1888\n", + "Raw spend: 54661.07794536188\n", + "After adstock: 54661.41127869522\n", + "After hill transform: 0.34695981374453766\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,224.59\n", + "Adstocked value: 4,224.92\n", + "Saturated value: 0.0118\n", + "Final response: 793.7211\n", + "Raw spend: 4224.585562570845\n", + "After adstock: 4224.918895904178\n", + "After hill transform: 0.011815627760631603\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,520.15\n", + "Adstocked value: 7,520.33\n", + "Saturated value: 0.3370\n", + "Final response: 9429.7838\n", + "Raw spend: 7520.151219295401\n", + "After adstock: 7520.327689883636\n", + "After hill transform: 0.336989925066832\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,650.77\n", + "Adstocked value: 11,652.00\n", + "Saturated value: 0.0003\n", + "Final response: 185.7568\n", + "Raw spend: 11650.773417017557\n", + "After adstock: 11651.99563923978\n", + "After hill transform: 0.0003439067979816423\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,661.08\n", + "Adstocked value: 54,661.41\n", + "Saturated value: 0.3470\n", + "Final response: 49583.1888\n", + "Raw spend: 54661.07794536188\n", + "After adstock: 54661.41127869522\n", + "After hill transform: 0.34695981374453766\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,224.59\n", + "Adstocked value: 4,224.92\n", + "Saturated value: 0.0118\n", + "Final response: 793.7211\n", + "Raw spend: 4224.585562570845\n", + "After adstock: 4224.918895904178\n", + "After hill transform: 0.011815627760631603\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,520.15\n", + "Adstocked value: 7,520.33\n", + "Saturated value: 0.3370\n", + "Final response: 9429.7838\n", + "Raw spend: 7520.151219295401\n", + "After adstock: 7520.327689883636\n", + "After hill transform: 0.336989925066832\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,650.77\n", + "Adstocked value: 11,652.00\n", + "Saturated value: 0.0003\n", + "Final response: 185.7568\n", + "Raw spend: 11650.773417002656\n", + "After adstock: 11651.995639224879\n", + "After hill transform: 0.0003439067979803248\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,661.08\n", + "Adstocked value: 54,661.41\n", + "Saturated value: 0.3470\n", + "Final response: 49583.1888\n", + "Raw spend: 54661.07794537678\n", + "After adstock: 54661.41127871012\n", + "After hill transform: 0.34695981374457396\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,224.59\n", + "Adstocked value: 4,224.92\n", + "Saturated value: 0.0118\n", + "Final response: 793.7211\n", + "Raw spend: 4224.585562570845\n", + "After adstock: 4224.918895904178\n", + "After hill transform: 0.011815627760631603\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,520.15\n", + "Adstocked value: 7,520.33\n", + "Saturated value: 0.3370\n", + "Final response: 9429.7838\n", + "Raw spend: 7520.151219295401\n", + "After adstock: 7520.327689883636\n", + "After hill transform: 0.336989925066832\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,650.77\n", + "Adstocked value: 11,652.00\n", + "Saturated value: 0.0003\n", + "Final response: 185.7568\n", + "Raw spend: 11650.773417002656\n", + "After adstock: 11651.995639224879\n", + "After hill transform: 0.0003439067979803248\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,661.08\n", + "Adstocked value: 54,661.41\n", + "Saturated value: 0.3470\n", + "Final response: 49583.1888\n", + "Raw spend: 54661.07794536188\n", + "After adstock: 54661.41127869522\n", + "After hill transform: 0.34695981374453766\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,224.59\n", + "Adstocked value: 4,224.92\n", + "Saturated value: 0.0118\n", + "Final response: 793.7211\n", + "Raw spend: 4224.585562585746\n", + "After adstock: 4224.918895919079\n", + "After hill transform: 0.011815627760740013\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,520.15\n", + "Adstocked value: 7,520.33\n", + "Saturated value: 0.3370\n", + "Final response: 9429.7838\n", + "Raw spend: 7520.151219295401\n", + "After adstock: 7520.327689883636\n", + "After hill transform: 0.336989925066832\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,650.77\n", + "Adstocked value: 11,652.00\n", + "Saturated value: 0.0003\n", + "Final response: 185.7568\n", + "Raw spend: 11650.773417002656\n", + "After adstock: 11651.995639224879\n", + "After hill transform: 0.0003439067979803248\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,661.08\n", + "Adstocked value: 54,661.41\n", + "Saturated value: 0.3470\n", + "Final response: 49583.1888\n", + "Raw spend: 54661.07794536188\n", + "After adstock: 54661.41127869522\n", + "After hill transform: 0.34695981374453766\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,224.59\n", + "Adstocked value: 4,224.92\n", + "Saturated value: 0.0118\n", + "Final response: 793.7211\n", + "Raw spend: 4224.585562570845\n", + "After adstock: 4224.918895904178\n", + "After hill transform: 0.011815627760631603\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,520.15\n", + "Adstocked value: 7,520.33\n", + "Saturated value: 0.3370\n", + "Final response: 9429.7838\n", + "Raw spend: 7520.151219310302\n", + "After adstock: 7520.327689898537\n", + "After hill transform: 0.33698992506806064\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 7,787.61\n", + "Adstocked value: 7,788.84\n", + "Saturated value: 0.0001\n", + "Final response: 55.5723\n", + "Raw spend: 7787.614442453748\n", + "After adstock: 7788.8366646759705\n", + "After hill transform: 0.00010288557738829038\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,641.70\n", + "Adstocked value: 54,642.03\n", + "Saturated value: 0.3469\n", + "Final response: 49576.4549\n", + "Raw spend: 54641.69790404944\n", + "After adstock: 54642.03123738278\n", + "After hill transform: 0.3469126935498125\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,879.41\n", + "Adstocked value: 2,879.75\n", + "Saturated value: 0.0043\n", + "Final response: 291.5508\n", + "Raw spend: 2879.4125492914945\n", + "After adstock: 2879.745882624828\n", + "After hill transform: 0.0043401340259318225\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.863248397434\n", + "After adstock: 12748.03971898567\n", + "After hill transform: 0.6874038368912276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,264.46\n", + "Adstocked value: 11,265.68\n", + "Saturated value: 0.0003\n", + "Final response: 167.9113\n", + "Raw spend: 11264.457519547765\n", + "After adstock: 11265.679741769987\n", + "After hill transform: 0.0003108679491820913\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,659.14\n", + "Adstocked value: 54,659.47\n", + "Saturated value: 0.3470\n", + "Final response: 49582.5155\n", + "Raw spend: 54659.139941230635\n", + "After adstock: 54659.47327456397\n", + "After hill transform: 0.3469551023419387\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,090.07\n", + "Adstocked value: 4,090.40\n", + "Saturated value: 0.0109\n", + "Final response: 729.6143\n", + "Raw spend: 4090.0682612429096\n", + "After adstock: 4090.401594576243\n", + "After hill transform: 0.01086130925749368\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,042.92\n", + "Adstocked value: 8,043.10\n", + "Saturated value: 0.3798\n", + "Final response: 10628.8823\n", + "Raw spend: 8042.922422205604\n", + "After adstock: 8043.098892793839\n", + "After hill transform: 0.37984182187221044\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,612.14\n", + "Adstocked value: 11,613.36\n", + "Saturated value: 0.0003\n", + "Final response: 183.9180\n", + "Raw spend: 11612.141827257166\n", + "After adstock: 11613.364049479389\n", + "After hill transform: 0.0003405024983073534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.88\n", + "Adstocked value: 54,661.22\n", + "Saturated value: 0.3470\n", + "Final response: 49583.1214\n", + "Raw spend: 54660.88414494876\n", + "After adstock: 54661.217478282095\n", + "After hill transform: 0.3469593426104454\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,211.13\n", + "Adstocked value: 4,211.47\n", + "Saturated value: 0.0117\n", + "Final response: 787.1633\n", + "Raw spend: 4211.133832438051\n", + "After adstock: 4211.467165771384\n", + "After hill transform: 0.011718006149279973\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,572.43\n", + "Adstocked value: 7,572.60\n", + "Saturated value: 0.3413\n", + "Final response: 9550.3599\n", + "Raw spend: 7572.428339586421\n", + "After adstock: 7572.604810174656\n", + "After hill transform: 0.3412989234437998\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,612.14\n", + "Adstocked value: 11,613.36\n", + "Saturated value: 0.0003\n", + "Final response: 183.9180\n", + "Raw spend: 11612.141827272068\n", + "After adstock: 11613.36404949429\n", + "After hill transform: 0.0003405024983086622\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.88\n", + "Adstocked value: 54,661.22\n", + "Saturated value: 0.3470\n", + "Final response: 49583.1214\n", + "Raw spend: 54660.88414494876\n", + "After adstock: 54661.217478282095\n", + "After hill transform: 0.3469593426104454\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,211.13\n", + "Adstocked value: 4,211.47\n", + "Saturated value: 0.0117\n", + "Final response: 787.1633\n", + "Raw spend: 4211.133832438051\n", + "After adstock: 4211.467165771384\n", + "After hill transform: 0.011718006149279973\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,572.43\n", + "Adstocked value: 7,572.60\n", + "Saturated value: 0.3413\n", + "Final response: 9550.3599\n", + "Raw spend: 7572.428339586421\n", + "After adstock: 7572.604810174656\n", + "After hill transform: 0.3412989234437998\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,612.14\n", + "Adstocked value: 11,613.36\n", + "Saturated value: 0.0003\n", + "Final response: 183.9180\n", + "Raw spend: 11612.141827257166\n", + "After adstock: 11613.364049479389\n", + "After hill transform: 0.0003405024983073534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.88\n", + "Adstocked value: 54,661.22\n", + "Saturated value: 0.3470\n", + "Final response: 49583.1214\n", + "Raw spend: 54660.88414496366\n", + "After adstock: 54661.217478296996\n", + "After hill transform: 0.3469593426104816\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,211.13\n", + "Adstocked value: 4,211.47\n", + "Saturated value: 0.0117\n", + "Final response: 787.1633\n", + "Raw spend: 4211.133832438051\n", + "After adstock: 4211.467165771384\n", + "After hill transform: 0.011718006149279973\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,572.43\n", + "Adstocked value: 7,572.60\n", + "Saturated value: 0.3413\n", + "Final response: 9550.3599\n", + "Raw spend: 7572.428339586421\n", + "After adstock: 7572.604810174656\n", + "After hill transform: 0.3412989234437998\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,612.14\n", + "Adstocked value: 11,613.36\n", + "Saturated value: 0.0003\n", + "Final response: 183.9180\n", + "Raw spend: 11612.141827257166\n", + "After adstock: 11613.364049479389\n", + "After hill transform: 0.0003405024983073534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.88\n", + "Adstocked value: 54,661.22\n", + "Saturated value: 0.3470\n", + "Final response: 49583.1214\n", + "Raw spend: 54660.88414494876\n", + "After adstock: 54661.217478282095\n", + "After hill transform: 0.3469593426104454\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,211.13\n", + "Adstocked value: 4,211.47\n", + "Saturated value: 0.0117\n", + "Final response: 787.1633\n", + "Raw spend: 4211.133832452952\n", + "After adstock: 4211.4671657862855\n", + "After hill transform: 0.011718006149387842\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,572.43\n", + "Adstocked value: 7,572.60\n", + "Saturated value: 0.3413\n", + "Final response: 9550.3599\n", + "Raw spend: 7572.428339586421\n", + "After adstock: 7572.604810174656\n", + "After hill transform: 0.3412989234437998\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,612.14\n", + "Adstocked value: 11,613.36\n", + "Saturated value: 0.0003\n", + "Final response: 183.9180\n", + "Raw spend: 11612.141827257166\n", + "After adstock: 11613.364049479389\n", + "After hill transform: 0.0003405024983073534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.88\n", + "Adstocked value: 54,661.22\n", + "Saturated value: 0.3470\n", + "Final response: 49583.1214\n", + "Raw spend: 54660.88414494876\n", + "After adstock: 54661.217478282095\n", + "After hill transform: 0.3469593426104454\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,211.13\n", + "Adstocked value: 4,211.47\n", + "Saturated value: 0.0117\n", + "Final response: 787.1633\n", + "Raw spend: 4211.133832438051\n", + "After adstock: 4211.467165771384\n", + "After hill transform: 0.011718006149279973\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,572.43\n", + "Adstocked value: 7,572.60\n", + "Saturated value: 0.3413\n", + "Final response: 9550.3599\n", + "Raw spend: 7572.4283396013225\n", + "After adstock: 7572.604810189558\n", + "After hill transform: 0.34129892344502766\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 7,787.50\n", + "Adstocked value: 7,788.73\n", + "Saturated value: 0.0001\n", + "Final response: 55.5700\n", + "Raw spend: 7787.504737675918\n", + "After adstock: 7788.72695989814\n", + "After hill transform: 0.00010288123541094107\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,641.70\n", + "Adstocked value: 54,642.03\n", + "Saturated value: 0.3469\n", + "Final response: 49576.4557\n", + "Raw spend: 54641.70016109417\n", + "After adstock: 54642.03349442751\n", + "After hill transform: 0.34691269903833843\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,879.52\n", + "Adstocked value: 2,879.85\n", + "Saturated value: 0.0043\n", + "Final response: 291.5793\n", + "Raw spend: 2879.5200023783573\n", + "After adstock: 2879.8533357116908\n", + "After hill transform: 0.004340558518268613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.863243082327\n", + "After adstock: 12748.039713670563\n", + "After hill transform: 0.6874038366425802\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,229.68\n", + "Adstocked value: 11,230.90\n", + "Saturated value: 0.0003\n", + "Final response: 166.3631\n", + "Raw spend: 11229.678118299042\n", + "After adstock: 11230.900340521264\n", + "After hill transform: 0.0003080018013409366\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,658.97\n", + "Adstocked value: 54,659.30\n", + "Saturated value: 0.3470\n", + "Final response: 49582.4550\n", + "Raw spend: 54658.9657465633\n", + "After adstock: 54659.299079896635\n", + "After hill transform: 0.3469546788576923\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,077.97\n", + "Adstocked value: 4,078.31\n", + "Saturated value: 0.0108\n", + "Final response: 724.0091\n", + "Raw spend: 4077.9724494320817\n", + "After adstock: 4078.305782765415\n", + "After hill transform: 0.010777869297409006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,089.97\n", + "Adstocked value: 8,090.15\n", + "Saturated value: 0.3837\n", + "Final response: 10735.7901\n", + "Raw spend: 8089.971829936012\n", + "After adstock: 8090.148300524247\n", + "After hill transform: 0.3836623607743922\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,573.90\n", + "Adstocked value: 11,575.12\n", + "Saturated value: 0.0003\n", + "Final response: 182.1095\n", + "Raw spend: 11573.895456361353\n", + "After adstock: 11575.117678583576\n", + "After hill transform: 0.0003371543220285579\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.69\n", + "Adstocked value: 54,661.03\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0548\n", + "Raw spend: 54660.69230511021\n", + "After adstock: 54661.02563844355\n", + "After hill transform: 0.3469588762412135\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,197.82\n", + "Adstocked value: 4,198.15\n", + "Saturated value: 0.0116\n", + "Final response: 780.7040\n", + "Raw spend: 4197.817694137454\n", + "After adstock: 4198.151027470787\n", + "After hill transform: 0.0116218497764239\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,624.18\n", + "Adstocked value: 7,624.36\n", + "Saturated value: 0.3456\n", + "Final response: 9669.6327\n", + "Raw spend: 7624.18268862138\n", + "After adstock: 7624.359159209615\n", + "After hill transform: 0.34556134665241\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,573.90\n", + "Adstocked value: 11,575.12\n", + "Saturated value: 0.0003\n", + "Final response: 182.1095\n", + "Raw spend: 11573.895456376255\n", + "After adstock: 11575.117678598477\n", + "After hill transform: 0.00033715432202985807\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.69\n", + "Adstocked value: 54,661.03\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0548\n", + "Raw spend: 54660.69230511021\n", + "After adstock: 54661.02563844355\n", + "After hill transform: 0.3469588762412135\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,197.82\n", + "Adstocked value: 4,198.15\n", + "Saturated value: 0.0116\n", + "Final response: 780.7040\n", + "Raw spend: 4197.817694137454\n", + "After adstock: 4198.151027470787\n", + "After hill transform: 0.0116218497764239\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,624.18\n", + "Adstocked value: 7,624.36\n", + "Saturated value: 0.3456\n", + "Final response: 9669.6327\n", + "Raw spend: 7624.18268862138\n", + "After adstock: 7624.359159209615\n", + "After hill transform: 0.34556134665241\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,573.90\n", + "Adstocked value: 11,575.12\n", + "Saturated value: 0.0003\n", + "Final response: 182.1095\n", + "Raw spend: 11573.895456361353\n", + "After adstock: 11575.117678583576\n", + "After hill transform: 0.0003371543220285579\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.69\n", + "Adstocked value: 54,661.03\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0548\n", + "Raw spend: 54660.692305125114\n", + "After adstock: 54661.02563845845\n", + "After hill transform: 0.34695887624124977\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,197.82\n", + "Adstocked value: 4,198.15\n", + "Saturated value: 0.0116\n", + "Final response: 780.7040\n", + "Raw spend: 4197.817694137454\n", + "After adstock: 4198.151027470787\n", + "After hill transform: 0.0116218497764239\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,624.18\n", + "Adstocked value: 7,624.36\n", + "Saturated value: 0.3456\n", + "Final response: 9669.6327\n", + "Raw spend: 7624.18268862138\n", + "After adstock: 7624.359159209615\n", + "After hill transform: 0.34556134665241\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,573.90\n", + "Adstocked value: 11,575.12\n", + "Saturated value: 0.0003\n", + "Final response: 182.1095\n", + "Raw spend: 11573.895456361353\n", + "After adstock: 11575.117678583576\n", + "After hill transform: 0.0003371543220285579\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.69\n", + "Adstocked value: 54,661.03\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0548\n", + "Raw spend: 54660.69230511021\n", + "After adstock: 54661.02563844355\n", + "After hill transform: 0.3469588762412135\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,197.82\n", + "Adstocked value: 4,198.15\n", + "Saturated value: 0.0116\n", + "Final response: 780.7040\n", + "Raw spend: 4197.817694152355\n", + "After adstock: 4198.151027485688\n", + "After hill transform: 0.011621849776531232\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,624.18\n", + "Adstocked value: 7,624.36\n", + "Saturated value: 0.3456\n", + "Final response: 9669.6327\n", + "Raw spend: 7624.18268862138\n", + "After adstock: 7624.359159209615\n", + "After hill transform: 0.34556134665241\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,573.90\n", + "Adstocked value: 11,575.12\n", + "Saturated value: 0.0003\n", + "Final response: 182.1095\n", + "Raw spend: 11573.895456361353\n", + "After adstock: 11575.117678583576\n", + "After hill transform: 0.0003371543220285579\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.69\n", + "Adstocked value: 54,661.03\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0548\n", + "Raw spend: 54660.69230511021\n", + "After adstock: 54661.02563844355\n", + "After hill transform: 0.3469588762412135\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,197.82\n", + "Adstocked value: 4,198.15\n", + "Saturated value: 0.0116\n", + "Final response: 780.7040\n", + "Raw spend: 4197.817694137454\n", + "After adstock: 4198.151027470787\n", + "After hill transform: 0.0116218497764239\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,624.18\n", + "Adstocked value: 7,624.36\n", + "Saturated value: 0.3456\n", + "Final response: 9669.6327\n", + "Raw spend: 7624.1826886362815\n", + "After adstock: 7624.359159224517\n", + "After hill transform: 0.3455613466536367\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 7,787.36\n", + "Adstocked value: 7,788.58\n", + "Saturated value: 0.0001\n", + "Final response: 55.5669\n", + "Raw spend: 7787.362508165247\n", + "After adstock: 7788.58473038747\n", + "After hill transform: 0.00010287560632722467\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,641.70\n", + "Adstocked value: 54,642.04\n", + "Saturated value: 0.3469\n", + "Final response: 49576.4567\n", + "Raw spend: 54641.70295353865\n", + "After adstock: 54642.03628687198\n", + "After hill transform: 0.34691270582881223\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,879.66\n", + "Adstocked value: 2,879.99\n", + "Saturated value: 0.0043\n", + "Final response: 291.6163\n", + "Raw spend: 2879.659435409876\n", + "After adstock: 2879.9927687432096\n", + "After hill transform: 0.004341109385062315\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.863247116997\n", + "After adstock: 12748.039717705233\n", + "After hill transform: 0.6874038368313271\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,195.24\n", + "Adstocked value: 11,196.46\n", + "Saturated value: 0.0003\n", + "Final response: 164.8397\n", + "Raw spend: 11195.242161541742\n", + "After adstock: 11196.464383763965\n", + "After hill transform: 0.0003051813466652873\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,658.79\n", + "Adstocked value: 54,659.13\n", + "Saturated value: 0.3470\n", + "Final response: 49582.3951\n", + "Raw spend: 54658.793369953055\n", + "After adstock: 54659.12670328639\n", + "After hill transform: 0.34695425979223027\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,066.00\n", + "Adstocked value: 4,066.34\n", + "Saturated value: 0.0107\n", + "Final response: 718.4878\n", + "Raw spend: 4066.0018682646964\n", + "After adstock: 4066.33520159803\n", + "After hill transform: 0.010695676252833564\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,136.55\n", + "Adstocked value: 8,136.73\n", + "Saturated value: 0.3874\n", + "Final response: 10841.4122\n", + "Raw spend: 8136.550744470942\n", + "After adstock: 8136.727215059177\n", + "After hill transform: 0.3874369510412306\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,536.03\n", + "Adstocked value: 11,537.25\n", + "Saturated value: 0.0003\n", + "Final response: 180.3307\n", + "Raw spend: 11536.030126879392\n", + "After adstock: 11537.252349101615\n", + "After hill transform: 0.0003338611693011995\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.50\n", + "Adstocked value: 54,660.84\n", + "Saturated value: 0.3470\n", + "Final response: 49582.9888\n", + "Raw spend: 54660.5024115945\n", + "After adstock: 54660.835744927834\n", + "After hill transform: 0.3469584146022367\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,184.64\n", + "Adstocked value: 4,184.97\n", + "Saturated value: 0.0115\n", + "Final response: 774.3415\n", + "Raw spend: 4184.636111550179\n", + "After adstock: 4184.969444883512\n", + "After hill transform: 0.011527135889542824\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,675.42\n", + "Adstocked value: 7,675.60\n", + "Saturated value: 0.3498\n", + "Final response: 9787.5990\n", + "Raw spend: 7675.419494206337\n", + "After adstock: 7675.595964794572\n", + "After hill transform: 0.3497770819697476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,570.11\n", + "Adstocked value: 11,571.33\n", + "Saturated value: 0.0003\n", + "Final response: 181.9311\n", + "Raw spend: 11570.108923413158\n", + "After adstock: 11571.33114563538\n", + "After hill transform: 0.00033682403781776747\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.67\n", + "Adstocked value: 54,661.01\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0482\n", + "Raw spend: 54660.67331575864\n", + "After adstock: 54661.00664909198\n", + "After hill transform: 0.34695883007737505\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,196.50\n", + "Adstocked value: 4,196.83\n", + "Saturated value: 0.0116\n", + "Final response: 780.0663\n", + "Raw spend: 4196.499535878726\n", + "After adstock: 4196.832869212059\n", + "After hill transform: 0.011612357318427855\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,629.31\n", + "Adstocked value: 7,629.48\n", + "Saturated value: 0.3460\n", + "Final response: 9681.4347\n", + "Raw spend: 7629.306369179876\n", + "After adstock: 7629.482839768111\n", + "After hill transform: 0.34598311265848136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,570.11\n", + "Adstocked value: 11,571.33\n", + "Saturated value: 0.0003\n", + "Final response: 181.9311\n", + "Raw spend: 11570.108923428059\n", + "After adstock: 11571.331145650282\n", + "After hill transform: 0.00033682403781906683\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.67\n", + "Adstocked value: 54,661.01\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0482\n", + "Raw spend: 54660.67331575864\n", + "After adstock: 54661.00664909198\n", + "After hill transform: 0.34695883007737505\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,196.50\n", + "Adstocked value: 4,196.83\n", + "Saturated value: 0.0116\n", + "Final response: 780.0663\n", + "Raw spend: 4196.499535878726\n", + "After adstock: 4196.832869212059\n", + "After hill transform: 0.011612357318427855\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,629.31\n", + "Adstocked value: 7,629.48\n", + "Saturated value: 0.3460\n", + "Final response: 9681.4347\n", + "Raw spend: 7629.306369179876\n", + "After adstock: 7629.482839768111\n", + "After hill transform: 0.34598311265848136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,570.11\n", + "Adstocked value: 11,571.33\n", + "Saturated value: 0.0003\n", + "Final response: 181.9311\n", + "Raw spend: 11570.108923413158\n", + "After adstock: 11571.33114563538\n", + "After hill transform: 0.00033682403781776747\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.67\n", + "Adstocked value: 54,661.01\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0482\n", + "Raw spend: 54660.67331577354\n", + "After adstock: 54661.00664910688\n", + "After hill transform: 0.3469588300774113\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,196.50\n", + "Adstocked value: 4,196.83\n", + "Saturated value: 0.0116\n", + "Final response: 780.0663\n", + "Raw spend: 4196.499535878726\n", + "After adstock: 4196.832869212059\n", + "After hill transform: 0.011612357318427855\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,629.31\n", + "Adstocked value: 7,629.48\n", + "Saturated value: 0.3460\n", + "Final response: 9681.4347\n", + "Raw spend: 7629.306369179876\n", + "After adstock: 7629.482839768111\n", + "After hill transform: 0.34598311265848136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,570.11\n", + "Adstocked value: 11,571.33\n", + "Saturated value: 0.0003\n", + "Final response: 181.9311\n", + "Raw spend: 11570.108923413158\n", + "After adstock: 11571.33114563538\n", + "After hill transform: 0.00033682403781776747\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.67\n", + "Adstocked value: 54,661.01\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0482\n", + "Raw spend: 54660.67331575864\n", + "After adstock: 54661.00664909198\n", + "After hill transform: 0.34695883007737505\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,196.50\n", + "Adstocked value: 4,196.83\n", + "Saturated value: 0.0116\n", + "Final response: 780.0663\n", + "Raw spend: 4196.499535893628\n", + "After adstock: 4196.832869226961\n", + "After hill transform: 0.011612357318535138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,629.31\n", + "Adstocked value: 7,629.48\n", + "Saturated value: 0.3460\n", + "Final response: 9681.4347\n", + "Raw spend: 7629.306369179876\n", + "After adstock: 7629.482839768111\n", + "After hill transform: 0.34598311265848136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,570.11\n", + "Adstocked value: 11,571.33\n", + "Saturated value: 0.0003\n", + "Final response: 181.9311\n", + "Raw spend: 11570.108923413158\n", + "After adstock: 11571.33114563538\n", + "After hill transform: 0.00033682403781776747\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.67\n", + "Adstocked value: 54,661.01\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0482\n", + "Raw spend: 54660.67331575864\n", + "After adstock: 54661.00664909198\n", + "After hill transform: 0.34695883007737505\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,196.50\n", + "Adstocked value: 4,196.83\n", + "Saturated value: 0.0116\n", + "Final response: 780.0663\n", + "Raw spend: 4196.499535878726\n", + "After adstock: 4196.832869212059\n", + "After hill transform: 0.011612357318427855\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,629.31\n", + "Adstocked value: 7,629.48\n", + "Saturated value: 0.3460\n", + "Final response: 9681.4347\n", + "Raw spend: 7629.306369194777\n", + "After adstock: 7629.482839783012\n", + "After hill transform: 0.34598311265970794\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 7,787.21\n", + "Adstocked value: 7,788.43\n", + "Saturated value: 0.0001\n", + "Final response: 55.5637\n", + "Raw spend: 7787.211032705338\n", + "After adstock: 7788.4332549275605\n", + "After hill transform: 0.00010286961153787403\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,641.71\n", + "Adstocked value: 54,642.04\n", + "Saturated value: 0.3469\n", + "Final response: 49576.4579\n", + "Raw spend: 54641.70639665951\n", + "After adstock: 54642.039729992845\n", + "After hill transform: 0.3469127142015556\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,879.81\n", + "Adstocked value: 2,880.14\n", + "Saturated value: 0.0043\n", + "Final response: 291.6556\n", + "Raw spend: 2879.8074738087225\n", + "After adstock: 2880.140807142056\n", + "After hill transform: 0.004341694296607096\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.863241057212\n", + "After adstock: 12748.039711645448\n", + "After hill transform: 0.6874038365478429\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,191.82\n", + "Adstocked value: 11,193.04\n", + "Saturated value: 0.0003\n", + "Final response: 164.6888\n", + "Raw spend: 11191.819134342375\n", + "After adstock: 11193.041356564598\n", + "After hill transform: 0.00030490192933619903\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,658.78\n", + "Adstocked value: 54,659.11\n", + "Saturated value: 0.3470\n", + "Final response: 49582.3893\n", + "Raw spend: 54658.77662384873\n", + "After adstock: 54659.10995718207\n", + "After hill transform: 0.34695421908065177\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,064.83\n", + "Adstocked value: 4,065.16\n", + "Saturated value: 0.0107\n", + "Final response: 717.9488\n", + "Raw spend: 4064.830329671726\n", + "After adstock: 4065.1636630050593\n", + "After hill transform: 0.010687652622715932\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,141.16\n", + "Adstocked value: 8,141.34\n", + "Saturated value: 0.3878\n", + "Final response: 10851.8566\n", + "Raw spend: 8141.16205636761\n", + "After adstock: 8141.338526955845\n", + "After hill transform: 0.38781020123494114\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,532.28\n", + "Adstocked value: 11,533.50\n", + "Saturated value: 0.0003\n", + "Final response: 180.1552\n", + "Raw spend: 11532.27994450608\n", + "After adstock: 11533.502166728302\n", + "After hill transform: 0.00033353618604057986\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.48\n", + "Adstocked value: 54,660.82\n", + "Saturated value: 0.3470\n", + "Final response: 49582.9823\n", + "Raw spend: 54660.48364656765\n", + "After adstock: 54660.816979900985\n", + "After hill transform: 0.34695836898361015\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,183.33\n", + "Adstocked value: 4,183.67\n", + "Saturated value: 0.0115\n", + "Final response: 773.7141\n", + "Raw spend: 4183.332615258027\n", + "After adstock: 4183.66594859136\n", + "After hill transform: 0.011517795278427143\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,680.49\n", + "Adstocked value: 7,680.67\n", + "Saturated value: 0.3502\n", + "Final response: 9799.2709\n", + "Raw spend: 7680.49193789865\n", + "After adstock: 7680.668408486885\n", + "After hill transform: 0.3501941957305493\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,566.33\n", + "Adstocked value: 11,567.55\n", + "Saturated value: 0.0003\n", + "Final response: 181.7530\n", + "Raw spend: 11566.32602552245\n", + "After adstock: 11567.548247744673\n", + "After hill transform: 0.00033649428587442033\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.65\n", + "Adstocked value: 54,660.99\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0416\n", + "Raw spend: 54660.65434883954\n", + "After adstock: 54660.987682172876\n", + "After hill transform: 0.3469587839680576\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,195.18\n", + "Adstocked value: 4,195.52\n", + "Saturated value: 0.0116\n", + "Final response: 779.4297\n", + "Raw spend: 4195.182843816657\n", + "After adstock: 4195.51617714999\n", + "After hill transform: 0.011602880095062365\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,634.42\n", + "Adstocked value: 7,634.60\n", + "Saturated value: 0.3464\n", + "Final response: 9693.2238\n", + "Raw spend: 7634.424926051754\n", + "After adstock: 7634.601396639989\n", + "After hill transform: 0.3464044158649925\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,566.33\n", + "Adstocked value: 11,567.55\n", + "Saturated value: 0.0003\n", + "Final response: 181.7530\n", + "Raw spend: 11566.326025537352\n", + "After adstock: 11567.548247759574\n", + "After hill transform: 0.00033649428587571883\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.65\n", + "Adstocked value: 54,660.99\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0416\n", + "Raw spend: 54660.65434883954\n", + "After adstock: 54660.987682172876\n", + "After hill transform: 0.3469587839680576\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,195.18\n", + "Adstocked value: 4,195.52\n", + "Saturated value: 0.0116\n", + "Final response: 779.4297\n", + "Raw spend: 4195.182843816657\n", + "After adstock: 4195.51617714999\n", + "After hill transform: 0.011602880095062365\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,634.42\n", + "Adstocked value: 7,634.60\n", + "Saturated value: 0.3464\n", + "Final response: 9693.2238\n", + "Raw spend: 7634.424926051754\n", + "After adstock: 7634.601396639989\n", + "After hill transform: 0.3464044158649925\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,566.33\n", + "Adstocked value: 11,567.55\n", + "Saturated value: 0.0003\n", + "Final response: 181.7530\n", + "Raw spend: 11566.32602552245\n", + "After adstock: 11567.548247744673\n", + "After hill transform: 0.00033649428587442033\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.65\n", + "Adstocked value: 54,660.99\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0416\n", + "Raw spend: 54660.65434885444\n", + "After adstock: 54660.98768218778\n", + "After hill transform: 0.3469587839680939\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,195.18\n", + "Adstocked value: 4,195.52\n", + "Saturated value: 0.0116\n", + "Final response: 779.4297\n", + "Raw spend: 4195.182843816657\n", + "After adstock: 4195.51617714999\n", + "After hill transform: 0.011602880095062365\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,634.42\n", + "Adstocked value: 7,634.60\n", + "Saturated value: 0.3464\n", + "Final response: 9693.2238\n", + "Raw spend: 7634.424926051754\n", + "After adstock: 7634.601396639989\n", + "After hill transform: 0.3464044158649925\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,566.33\n", + "Adstocked value: 11,567.55\n", + "Saturated value: 0.0003\n", + "Final response: 181.7530\n", + "Raw spend: 11566.32602552245\n", + "After adstock: 11567.548247744673\n", + "After hill transform: 0.00033649428587442033\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.65\n", + "Adstocked value: 54,660.99\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0416\n", + "Raw spend: 54660.65434883954\n", + "After adstock: 54660.987682172876\n", + "After hill transform: 0.3469587839680576\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,195.18\n", + "Adstocked value: 4,195.52\n", + "Saturated value: 0.0116\n", + "Final response: 779.4297\n", + "Raw spend: 4195.182843831558\n", + "After adstock: 4195.516177164891\n", + "After hill transform: 0.011602880095169594\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,634.42\n", + "Adstocked value: 7,634.60\n", + "Saturated value: 0.3464\n", + "Final response: 9693.2238\n", + "Raw spend: 7634.424926051754\n", + "After adstock: 7634.601396639989\n", + "After hill transform: 0.3464044158649925\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,566.33\n", + "Adstocked value: 11,567.55\n", + "Saturated value: 0.0003\n", + "Final response: 181.7530\n", + "Raw spend: 11566.32602552245\n", + "After adstock: 11567.548247744673\n", + "After hill transform: 0.00033649428587442033\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.65\n", + "Adstocked value: 54,660.99\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0416\n", + "Raw spend: 54660.65434883954\n", + "After adstock: 54660.987682172876\n", + "After hill transform: 0.3469587839680576\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,195.18\n", + "Adstocked value: 4,195.52\n", + "Saturated value: 0.0116\n", + "Final response: 779.4297\n", + "Raw spend: 4195.182843816657\n", + "After adstock: 4195.51617714999\n", + "After hill transform: 0.011602880095062365\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,634.42\n", + "Adstocked value: 7,634.60\n", + "Saturated value: 0.3464\n", + "Final response: 9693.2238\n", + "Raw spend: 7634.424926066655\n", + "After adstock: 7634.60139665489\n", + "After hill transform: 0.34640441586621895\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 7,787.52\n", + "Adstocked value: 7,788.74\n", + "Saturated value: 0.0001\n", + "Final response: 55.5703\n", + "Raw spend: 7787.52255328807\n", + "After adstock: 7788.744775510293\n", + "After hill transform: 0.00010288194052219678\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,641.71\n", + "Adstocked value: 54,642.04\n", + "Saturated value: 0.3469\n", + "Final response: 49576.4578\n", + "Raw spend: 54641.7061650595\n", + "After adstock: 54642.039498392835\n", + "After hill transform: 0.34691271363836673\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,879.50\n", + "Adstocked value: 2,879.83\n", + "Saturated value: 0.0043\n", + "Final response: 291.5730\n", + "Raw spend: 2879.4961780601197\n", + "After adstock: 2879.8295113934532\n", + "After hill transform: 0.004340464398339711\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.863247823094\n", + "After adstock: 12748.03971841133\n", + "After hill transform: 0.6874038368643592\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,188.45\n", + "Adstocked value: 11,189.67\n", + "Saturated value: 0.0003\n", + "Final response: 164.5401\n", + "Raw spend: 11188.445678299013\n", + "After adstock: 11189.667900521235\n", + "After hill transform: 0.0003046267251576109\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,658.76\n", + "Adstocked value: 54,659.09\n", + "Saturated value: 0.3470\n", + "Final response: 49582.3833\n", + "Raw spend: 54658.75953046154\n", + "After adstock: 54659.092863794875\n", + "After hill transform: 0.3469541775247807\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,063.61\n", + "Adstocked value: 4,063.95\n", + "Saturated value: 0.0107\n", + "Final response: 717.3895\n", + "Raw spend: 4063.614177241003\n", + "After adstock: 4063.9475105743363\n", + "After hill transform: 0.010679327296330988\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,145.77\n", + "Adstocked value: 8,145.95\n", + "Saturated value: 0.3882\n", + "Final response: 10862.2884\n", + "Raw spend: 8145.768758228887\n", + "After adstock: 8145.945228817122\n", + "After hill transform: 0.38818299865178996\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,528.54\n", + "Adstocked value: 11,529.76\n", + "Saturated value: 0.0003\n", + "Final response: 179.9802\n", + "Raw spend: 11528.537990800107\n", + "After adstock: 11529.76021302233\n", + "After hill transform: 0.00033321212586972246\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.46\n", + "Adstocked value: 54,660.80\n", + "Saturated value: 0.3470\n", + "Final response: 49582.9758\n", + "Raw spend: 54660.46486700174\n", + "After adstock: 54660.79820033508\n", + "After hill transform: 0.3469583233296258\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,182.03\n", + "Adstocked value: 4,182.36\n", + "Saturated value: 0.0115\n", + "Final response: 773.0854\n", + "Raw spend: 4182.025977159092\n", + "After adstock: 4182.359310492425\n", + "After hill transform: 0.011508436743782111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,685.56\n", + "Adstocked value: 7,685.74\n", + "Saturated value: 0.3506\n", + "Final response: 9810.9297\n", + "Raw spend: 7685.559309269467\n", + "After adstock: 7685.735779857702\n", + "After hill transform: 0.35061084605204507\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,562.55\n", + "Adstocked value: 11,563.77\n", + "Saturated value: 0.0003\n", + "Final response: 181.5752\n", + "Raw spend: 11562.547222050216\n", + "After adstock: 11563.769444272439\n", + "After hill transform: 0.0003361651055117969\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.64\n", + "Adstocked value: 54,660.97\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0350\n", + "Raw spend: 54660.63540065576\n", + "After adstock: 54660.968733989095\n", + "After hill transform: 0.34695873790427345\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,193.87\n", + "Adstocked value: 4,194.20\n", + "Saturated value: 0.0116\n", + "Final response: 778.7938\n", + "Raw spend: 4193.8671571509\n", + "After adstock: 4194.200490484233\n", + "After hill transform: 0.011593414775751184\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,639.54\n", + "Adstocked value: 7,639.71\n", + "Saturated value: 0.3468\n", + "Final response: 9704.9999\n", + "Raw spend: 7639.538364373525\n", + "After adstock: 7639.71483496176\n", + "After hill transform: 0.3468252561897737\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,562.55\n", + "Adstocked value: 11,563.77\n", + "Saturated value: 0.0003\n", + "Final response: 181.5752\n", + "Raw spend: 11562.547222065117\n", + "After adstock: 11563.76944428734\n", + "After hill transform: 0.0003361651055130946\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.64\n", + "Adstocked value: 54,660.97\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0350\n", + "Raw spend: 54660.63540065576\n", + "After adstock: 54660.968733989095\n", + "After hill transform: 0.34695873790427345\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,193.87\n", + "Adstocked value: 4,194.20\n", + "Saturated value: 0.0116\n", + "Final response: 778.7938\n", + "Raw spend: 4193.8671571509\n", + "After adstock: 4194.200490484233\n", + "After hill transform: 0.011593414775751184\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,639.54\n", + "Adstocked value: 7,639.71\n", + "Saturated value: 0.3468\n", + "Final response: 9704.9999\n", + "Raw spend: 7639.538364373525\n", + "After adstock: 7639.71483496176\n", + "After hill transform: 0.3468252561897737\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,562.55\n", + "Adstocked value: 11,563.77\n", + "Saturated value: 0.0003\n", + "Final response: 181.5752\n", + "Raw spend: 11562.547222050216\n", + "After adstock: 11563.769444272439\n", + "After hill transform: 0.0003361651055117969\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.64\n", + "Adstocked value: 54,660.97\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0350\n", + "Raw spend: 54660.63540067066\n", + "After adstock: 54660.968734003996\n", + "After hill transform: 0.34695873790430964\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,193.87\n", + "Adstocked value: 4,194.20\n", + "Saturated value: 0.0116\n", + "Final response: 778.7938\n", + "Raw spend: 4193.8671571509\n", + "After adstock: 4194.200490484233\n", + "After hill transform: 0.011593414775751184\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,639.54\n", + "Adstocked value: 7,639.71\n", + "Saturated value: 0.3468\n", + "Final response: 9704.9999\n", + "Raw spend: 7639.538364373525\n", + "After adstock: 7639.71483496176\n", + "After hill transform: 0.3468252561897737\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,562.55\n", + "Adstocked value: 11,563.77\n", + "Saturated value: 0.0003\n", + "Final response: 181.5752\n", + "Raw spend: 11562.547222050216\n", + "After adstock: 11563.769444272439\n", + "After hill transform: 0.0003361651055117969\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.64\n", + "Adstocked value: 54,660.97\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0350\n", + "Raw spend: 54660.63540065576\n", + "After adstock: 54660.968733989095\n", + "After hill transform: 0.34695873790427345\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,193.87\n", + "Adstocked value: 4,194.20\n", + "Saturated value: 0.0116\n", + "Final response: 778.7938\n", + "Raw spend: 4193.8671571658015\n", + "After adstock: 4194.2004904991345\n", + "After hill transform: 0.01159341477585836\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,639.54\n", + "Adstocked value: 7,639.71\n", + "Saturated value: 0.3468\n", + "Final response: 9704.9999\n", + "Raw spend: 7639.538364373525\n", + "After adstock: 7639.71483496176\n", + "After hill transform: 0.3468252561897737\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,562.55\n", + "Adstocked value: 11,563.77\n", + "Saturated value: 0.0003\n", + "Final response: 181.5752\n", + "Raw spend: 11562.547222050216\n", + "After adstock: 11563.769444272439\n", + "After hill transform: 0.0003361651055117969\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.64\n", + "Adstocked value: 54,660.97\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0350\n", + "Raw spend: 54660.63540065576\n", + "After adstock: 54660.968733989095\n", + "After hill transform: 0.34695873790427345\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,193.87\n", + "Adstocked value: 4,194.20\n", + "Saturated value: 0.0116\n", + "Final response: 778.7938\n", + "Raw spend: 4193.8671571509\n", + "After adstock: 4194.200490484233\n", + "After hill transform: 0.011593414775751184\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,639.54\n", + "Adstocked value: 7,639.71\n", + "Saturated value: 0.3468\n", + "Final response: 9704.9999\n", + "Raw spend: 7639.538364388426\n", + "After adstock: 7639.714834976661\n", + "After hill transform: 0.346825256191\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 7,786.99\n", + "Adstocked value: 7,788.21\n", + "Saturated value: 0.0001\n", + "Final response: 55.5589\n", + "Raw spend: 7786.989117578355\n", + "After adstock: 7788.211339800578\n", + "After hill transform: 0.00010286082945006027\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,641.71\n", + "Adstocked value: 54,642.04\n", + "Saturated value: 0.3469\n", + "Final response: 49576.4579\n", + "Raw spend: 54641.706301728664\n", + "After adstock: 54642.039635062\n", + "After hill transform: 0.3469127139707094\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,880.03\n", + "Adstocked value: 2,880.36\n", + "Saturated value: 0.0043\n", + "Final response: 291.7146\n", + "Raw spend: 2880.02947920657\n", + "After adstock: 2880.3628125399036\n", + "After hill transform: 0.004342571548385854\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.863245717177\n", + "After adstock: 12748.039716305413\n", + "After hill transform: 0.6874038367658418\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,184.99\n", + "Adstocked value: 11,186.21\n", + "Saturated value: 0.0003\n", + "Final response: 164.3880\n", + "Raw spend: 11184.99141160303\n", + "After adstock: 11186.213633825253\n", + "After hill transform: 0.0003043450999496302\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,658.74\n", + "Adstocked value: 54,659.08\n", + "Saturated value: 0.3470\n", + "Final response: 49582.3774\n", + "Raw spend: 54658.74249076305\n", + "After adstock: 54659.075824096384\n", + "After hill transform: 0.34695413609942205\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,062.48\n", + "Adstocked value: 4,062.82\n", + "Saturated value: 0.0107\n", + "Final response: 716.8698\n", + "Raw spend: 4062.4833893564673\n", + "After adstock: 4062.816722689801\n", + "After hill transform: 0.010671589866431158\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,150.37\n", + "Adstocked value: 8,150.55\n", + "Saturated value: 0.3886\n", + "Final response: 10872.7075\n", + "Raw spend: 8150.37085250789\n", + "After adstock: 8150.547323096125\n", + "After hill transform: 0.3885553433555546\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,524.79\n", + "Adstocked value: 11,526.01\n", + "Saturated value: 0.0003\n", + "Final response: 179.8050\n", + "Raw spend: 11524.791641005497\n", + "After adstock: 11526.01386322772\n", + "After hill transform: 0.00033288789507087237\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.45\n", + "Adstocked value: 54,660.78\n", + "Saturated value: 0.3470\n", + "Final response: 49582.9693\n", + "Raw spend: 54660.44610966649\n", + "After adstock: 54660.779442999825\n", + "After hill transform: 0.3469582777296722\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,180.73\n", + "Adstocked value: 4,181.06\n", + "Saturated value: 0.0115\n", + "Final response: 772.4616\n", + "Raw spend: 4180.728780371457\n", + "After adstock: 4181.06211370479\n", + "After hill transform: 0.01149915037588514\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,690.62\n", + "Adstocked value: 7,690.80\n", + "Saturated value: 0.3510\n", + "Final response: 9822.5756\n", + "Raw spend: 7690.621613186961\n", + "After adstock: 7690.798083775197\n", + "After hill transform: 0.35102703287484244\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,558.77\n", + "Adstocked value: 11,559.99\n", + "Saturated value: 0.0003\n", + "Final response: 181.3976\n", + "Raw spend: 11558.771663945745\n", + "After adstock: 11559.993886167968\n", + "After hill transform: 0.0003358364220725314\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.62\n", + "Adstocked value: 54,660.95\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0285\n", + "Raw spend: 54660.61647155683\n", + "After adstock: 54660.949804890166\n", + "After hill transform: 0.3469586918868722\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,192.55\n", + "Adstocked value: 4,192.89\n", + "Saturated value: 0.0116\n", + "Final response: 778.1592\n", + "Raw spend: 4192.553319472956\n", + "After adstock: 4192.886652806289\n", + "After hill transform: 0.011583967413597577\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,644.65\n", + "Adstocked value: 7,644.82\n", + "Saturated value: 0.3472\n", + "Final response: 9716.7631\n", + "Raw spend: 7644.646689254869\n", + "After adstock: 7644.823159843104\n", + "After hill transform: 0.34724563355302057\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,558.77\n", + "Adstocked value: 11,559.99\n", + "Saturated value: 0.0003\n", + "Final response: 181.3976\n", + "Raw spend: 11558.771663960646\n", + "After adstock: 11559.993886182869\n", + "After hill transform: 0.00033583642207382815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.62\n", + "Adstocked value: 54,660.95\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0285\n", + "Raw spend: 54660.61647155683\n", + "After adstock: 54660.949804890166\n", + "After hill transform: 0.3469586918868722\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,192.55\n", + "Adstocked value: 4,192.89\n", + "Saturated value: 0.0116\n", + "Final response: 778.1592\n", + "Raw spend: 4192.553319472956\n", + "After adstock: 4192.886652806289\n", + "After hill transform: 0.011583967413597577\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,644.65\n", + "Adstocked value: 7,644.82\n", + "Saturated value: 0.3472\n", + "Final response: 9716.7631\n", + "Raw spend: 7644.646689254869\n", + "After adstock: 7644.823159843104\n", + "After hill transform: 0.34724563355302057\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,558.77\n", + "Adstocked value: 11,559.99\n", + "Saturated value: 0.0003\n", + "Final response: 181.3976\n", + "Raw spend: 11558.771663945745\n", + "After adstock: 11559.993886167968\n", + "After hill transform: 0.0003358364220725314\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.62\n", + "Adstocked value: 54,660.95\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0285\n", + "Raw spend: 54660.61647157173\n", + "After adstock: 54660.94980490507\n", + "After hill transform: 0.34695869188690837\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,192.55\n", + "Adstocked value: 4,192.89\n", + "Saturated value: 0.0116\n", + "Final response: 778.1592\n", + "Raw spend: 4192.553319472956\n", + "After adstock: 4192.886652806289\n", + "After hill transform: 0.011583967413597577\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,644.65\n", + "Adstocked value: 7,644.82\n", + "Saturated value: 0.3472\n", + "Final response: 9716.7631\n", + "Raw spend: 7644.646689254869\n", + "After adstock: 7644.823159843104\n", + "After hill transform: 0.34724563355302057\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,558.77\n", + "Adstocked value: 11,559.99\n", + "Saturated value: 0.0003\n", + "Final response: 181.3976\n", + "Raw spend: 11558.771663945745\n", + "After adstock: 11559.993886167968\n", + "After hill transform: 0.0003358364220725314\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.62\n", + "Adstocked value: 54,660.95\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0285\n", + "Raw spend: 54660.61647155683\n", + "After adstock: 54660.949804890166\n", + "After hill transform: 0.3469586918868722\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,192.55\n", + "Adstocked value: 4,192.89\n", + "Saturated value: 0.0116\n", + "Final response: 778.1592\n", + "Raw spend: 4192.553319487857\n", + "After adstock: 4192.88665282119\n", + "After hill transform: 0.0115839674137047\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,644.65\n", + "Adstocked value: 7,644.82\n", + "Saturated value: 0.3472\n", + "Final response: 9716.7631\n", + "Raw spend: 7644.646689254869\n", + "After adstock: 7644.823159843104\n", + "After hill transform: 0.34724563355302057\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,558.77\n", + "Adstocked value: 11,559.99\n", + "Saturated value: 0.0003\n", + "Final response: 181.3976\n", + "Raw spend: 11558.771663945745\n", + "After adstock: 11559.993886167968\n", + "After hill transform: 0.0003358364220725314\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.62\n", + "Adstocked value: 54,660.95\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0285\n", + "Raw spend: 54660.61647155683\n", + "After adstock: 54660.949804890166\n", + "After hill transform: 0.3469586918868722\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,192.55\n", + "Adstocked value: 4,192.89\n", + "Saturated value: 0.0116\n", + "Final response: 778.1592\n", + "Raw spend: 4192.553319472956\n", + "After adstock: 4192.886652806289\n", + "After hill transform: 0.011583967413597577\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,644.65\n", + "Adstocked value: 7,644.82\n", + "Saturated value: 0.3472\n", + "Final response: 9716.7631\n", + "Raw spend: 7644.64668926977\n", + "After adstock: 7644.823159858005\n", + "After hill transform: 0.34724563355424676\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 7,787.00\n", + "Adstocked value: 7,788.22\n", + "Saturated value: 0.0001\n", + "Final response: 55.5592\n", + "Raw spend: 7786.999972079059\n", + "After adstock: 7788.222194301282\n", + "After hill transform: 0.00010286125899536238\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,641.71\n", + "Adstocked value: 54,642.04\n", + "Saturated value: 0.3469\n", + "Final response: 49576.4584\n", + "Raw spend: 54641.70788456144\n", + "After adstock: 54642.04121789477\n", + "After hill transform: 0.3469127178197326\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,880.02\n", + "Adstocked value: 2,880.35\n", + "Saturated value: 0.0043\n", + "Final response: 291.7113\n", + "Raw spend: 2880.017029604892\n", + "After adstock: 2880.3503629382253\n", + "After hill transform: 0.004342522351047141\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.863248397434\n", + "After adstock: 12748.03971898567\n", + "After hill transform: 0.6874038368912276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,181.59\n", + "Adstocked value: 11,182.82\n", + "Saturated value: 0.0003\n", + "Final response: 164.2385\n", + "Raw spend: 11181.594494759076\n", + "After adstock: 11182.816716981299\n", + "After hill transform: 0.0003040683195846234\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,658.73\n", + "Adstocked value: 54,659.06\n", + "Saturated value: 0.3470\n", + "Final response: 49582.3715\n", + "Raw spend: 54658.72561285729\n", + "After adstock: 54659.05894619063\n", + "After hill transform: 0.3469540950673887\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,061.30\n", + "Adstocked value: 4,061.63\n", + "Saturated value: 0.0107\n", + "Final response: 716.3259\n", + "Raw spend: 4061.2996904861498\n", + "After adstock: 4061.6330238194832\n", + "After hill transform: 0.010663494028403534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,154.97\n", + "Adstocked value: 8,155.14\n", + "Saturated value: 0.3889\n", + "Final response: 10883.1139\n", + "Raw spend: 8154.968345169125\n", + "After adstock: 8155.14481575736\n", + "After hill transform: 0.388927235696632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,521.05\n", + "Adstocked value: 11,522.28\n", + "Saturated value: 0.0003\n", + "Final response: 179.6304\n", + "Raw spend: 11521.053947027078\n", + "After adstock: 11522.2761692493\n", + "After hill transform: 0.00033256462280591576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.43\n", + "Adstocked value: 54,660.76\n", + "Saturated value: 0.3470\n", + "Final response: 49582.9628\n", + "Raw spend: 54660.427385686875\n", + "After adstock: 54660.76071902021\n", + "After hill transform: 0.34695823221079497\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,179.43\n", + "Adstocked value: 4,179.76\n", + "Saturated value: 0.0115\n", + "Final response: 771.8363\n", + "Raw spend: 4179.427956574275\n", + "After adstock: 4179.761289907608\n", + "After hill transform: 0.011489842590067793\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,695.68\n", + "Adstocked value: 7,695.86\n", + "Saturated value: 0.3514\n", + "Final response: 9834.2086\n", + "Raw spend: 7695.678854846295\n", + "After adstock: 7695.85532543453\n", + "After hill transform: 0.35144275617076687\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.00\n", + "Adstocked value: 11,556.22\n", + "Saturated value: 0.0003\n", + "Final response: 181.2204\n", + "Raw spend: 11554.999892253878\n", + "After adstock: 11556.2221144761\n", + "After hill transform: 0.00033550828199023616\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0219\n", + "Raw spend: 54660.59756296984\n", + "After adstock: 54660.93089630317\n", + "After hill transform: 0.3469586459193231\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.24\n", + "Adstocked value: 4,191.57\n", + "Saturated value: 0.0116\n", + "Final response: 777.5255\n", + "Raw spend: 4191.240783183088\n", + "After adstock: 4191.574116516421\n", + "After hill transform: 0.011574534053578308\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,649.75\n", + "Adstocked value: 7,649.93\n", + "Saturated value: 0.3477\n", + "Final response: 9728.5133\n", + "Raw spend: 7649.749905814011\n", + "After adstock: 7649.926376402246\n", + "After hill transform: 0.34766554788018156\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,558.39\n", + "Adstocked value: 11,559.62\n", + "Saturated value: 0.0003\n", + "Final response: 181.3799\n", + "Raw spend: 11558.394486776559\n", + "After adstock: 11559.616708998781\n", + "After hill transform: 0.00033580359845248204\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.61\n", + "Adstocked value: 54,660.95\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0278\n", + "Raw spend: 54660.61458069813\n", + "After adstock: 54660.947914031465\n", + "After hill transform: 0.3469586872901178\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,192.42\n", + "Adstocked value: 4,192.76\n", + "Saturated value: 0.0116\n", + "Final response: 778.0958\n", + "Raw spend: 4192.422065843969\n", + "After adstock: 4192.755399177302\n", + "After hill transform: 0.011583023868717313\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,645.16\n", + "Adstocked value: 7,645.33\n", + "Saturated value: 0.3473\n", + "Final response: 9717.9381\n", + "Raw spend: 7645.157010910783\n", + "After adstock: 7645.3334814990185\n", + "After hill transform: 0.34728762691467807\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,558.39\n", + "Adstocked value: 11,559.62\n", + "Saturated value: 0.0003\n", + "Final response: 181.3799\n", + "Raw spend: 11558.39448679146\n", + "After adstock: 11559.616709013682\n", + "After hill transform: 0.00033580359845377874\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.61\n", + "Adstocked value: 54,660.95\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0278\n", + "Raw spend: 54660.61458069813\n", + "After adstock: 54660.947914031465\n", + "After hill transform: 0.3469586872901178\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,192.42\n", + "Adstocked value: 4,192.76\n", + "Saturated value: 0.0116\n", + "Final response: 778.0958\n", + "Raw spend: 4192.422065843969\n", + "After adstock: 4192.755399177302\n", + "After hill transform: 0.011583023868717313\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,645.16\n", + "Adstocked value: 7,645.33\n", + "Saturated value: 0.3473\n", + "Final response: 9717.9381\n", + "Raw spend: 7645.157010910783\n", + "After adstock: 7645.3334814990185\n", + "After hill transform: 0.34728762691467807\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,558.39\n", + "Adstocked value: 11,559.62\n", + "Saturated value: 0.0003\n", + "Final response: 181.3799\n", + "Raw spend: 11558.394486776559\n", + "After adstock: 11559.616708998781\n", + "After hill transform: 0.00033580359845248204\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.61\n", + "Adstocked value: 54,660.95\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0278\n", + "Raw spend: 54660.61458071303\n", + "After adstock: 54660.947914046366\n", + "After hill transform: 0.34695868729015406\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,192.42\n", + "Adstocked value: 4,192.76\n", + "Saturated value: 0.0116\n", + "Final response: 778.0958\n", + "Raw spend: 4192.422065843969\n", + "After adstock: 4192.755399177302\n", + "After hill transform: 0.011583023868717313\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,645.16\n", + "Adstocked value: 7,645.33\n", + "Saturated value: 0.3473\n", + "Final response: 9717.9381\n", + "Raw spend: 7645.157010910783\n", + "After adstock: 7645.3334814990185\n", + "After hill transform: 0.34728762691467807\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,558.39\n", + "Adstocked value: 11,559.62\n", + "Saturated value: 0.0003\n", + "Final response: 181.3799\n", + "Raw spend: 11558.394486776559\n", + "After adstock: 11559.616708998781\n", + "After hill transform: 0.00033580359845248204\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.61\n", + "Adstocked value: 54,660.95\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0278\n", + "Raw spend: 54660.61458069813\n", + "After adstock: 54660.947914031465\n", + "After hill transform: 0.3469586872901178\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,192.42\n", + "Adstocked value: 4,192.76\n", + "Saturated value: 0.0116\n", + "Final response: 778.0958\n", + "Raw spend: 4192.42206585887\n", + "After adstock: 4192.755399192203\n", + "After hill transform: 0.01158302386882443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,645.16\n", + "Adstocked value: 7,645.33\n", + "Saturated value: 0.3473\n", + "Final response: 9717.9381\n", + "Raw spend: 7645.157010910783\n", + "After adstock: 7645.3334814990185\n", + "After hill transform: 0.34728762691467807\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,558.39\n", + "Adstocked value: 11,559.62\n", + "Saturated value: 0.0003\n", + "Final response: 181.3799\n", + "Raw spend: 11558.394486776559\n", + "After adstock: 11559.616708998781\n", + "After hill transform: 0.00033580359845248204\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.61\n", + "Adstocked value: 54,660.95\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0278\n", + "Raw spend: 54660.61458069813\n", + "After adstock: 54660.947914031465\n", + "After hill transform: 0.3469586872901178\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,192.42\n", + "Adstocked value: 4,192.76\n", + "Saturated value: 0.0116\n", + "Final response: 778.0958\n", + "Raw spend: 4192.422065843969\n", + "After adstock: 4192.755399177302\n", + "After hill transform: 0.011583023868717313\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,645.16\n", + "Adstocked value: 7,645.33\n", + "Saturated value: 0.3473\n", + "Final response: 9717.9381\n", + "Raw spend: 7645.1570109256845\n", + "After adstock: 7645.33348151392\n", + "After hill transform: 0.34728762691590426\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 10,340.01\n", + "Adstocked value: 10,341.23\n", + "Saturated value: 0.0002\n", + "Final response: 129.9215\n", + "Raw spend: 10340.010005527478\n", + "After adstock: 10341.2322277497\n", + "After hill transform: 0.00024053432283918533\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,654.50\n", + "Adstocked value: 54,654.83\n", + "Saturated value: 0.3469\n", + "Final response: 49580.9019\n", + "Raw spend: 54654.49567409212\n", + "After adstock: 54654.829007425455\n", + "After hill transform: 0.34694381129619667\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,767.82\n", + "Adstocked value: 3,768.15\n", + "Saturated value: 0.0088\n", + "Final response: 589.1058\n", + "Raw spend: 3767.8201878417067\n", + "After adstock: 3768.15352117504\n", + "After hill transform: 0.008769648060653824\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 9,294.26\n", + "Adstocked value: 9,294.44\n", + "Saturated value: 0.4778\n", + "Final response: 13369.7151\n", + "Raw spend: 9294.262276769457\n", + "After adstock: 9294.438747357694\n", + "After hill transform: 0.47779030721692844\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,436.56\n", + "Adstocked value: 11,437.78\n", + "Saturated value: 0.0003\n", + "Final response: 175.7131\n", + "Raw spend: 11436.55603865165\n", + "After adstock: 11437.778260873873\n", + "After hill transform: 0.0003253120859029991\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.00\n", + "Adstocked value: 54,660.34\n", + "Saturated value: 0.3470\n", + "Final response: 49582.8152\n", + "Raw spend: 54660.00269003753\n", + "After adstock: 54660.336023370866\n", + "After hill transform: 0.34695719975221184\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,149.96\n", + "Adstocked value: 4,150.30\n", + "Saturated value: 0.0113\n", + "Final response: 757.7550\n", + "Raw spend: 4149.961878043743\n", + "After adstock: 4150.295211377076\n", + "After hill transform: 0.011280222229271641\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,810.07\n", + "Adstocked value: 7,810.24\n", + "Saturated value: 0.3608\n", + "Final response: 10096.9416\n", + "Raw spend: 7810.06753749665\n", + "After adstock: 7810.2440080848855\n", + "After hill transform: 0.3608319847737475\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,546.21\n", + "Adstocked value: 11,547.43\n", + "Saturated value: 0.0003\n", + "Final response: 180.8078\n", + "Raw spend: 11546.210641964068\n", + "After adstock: 11547.43286418629\n", + "After hill transform: 0.0003347444551740968\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.55\n", + "Adstocked value: 54,660.89\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0065\n", + "Raw spend: 54660.55339163207\n", + "After adstock: 54660.88672496541\n", + "After hill transform: 0.34695853853694203\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,188.18\n", + "Adstocked value: 4,188.51\n", + "Saturated value: 0.0116\n", + "Final response: 776.0471\n", + "Raw spend: 4188.1760470639465\n", + "After adstock: 4188.5093803972795\n", + "After hill transform: 0.011552525487421195\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,661.65\n", + "Adstocked value: 7,661.82\n", + "Saturated value: 0.3486\n", + "Final response: 9755.9042\n", + "Raw spend: 7661.64806356937\n", + "After adstock: 7661.824534157605\n", + "After hill transform: 0.3486444097533269\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,557.18\n", + "Adstocked value: 11,558.40\n", + "Saturated value: 0.0003\n", + "Final response: 181.3227\n", + "Raw spend: 11557.176102295309\n", + "After adstock: 11558.398324517531\n", + "After hill transform: 0.0003356975838584431\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.61\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0257\n", + "Raw spend: 54660.608461791526\n", + "After adstock: 54660.94179512486\n", + "After hill transform: 0.34695867241480643\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,192.00\n", + "Adstocked value: 4,192.33\n", + "Saturated value: 0.0116\n", + "Final response: 777.8908\n", + "Raw spend: 4191.997463965967\n", + "After adstock: 4192.3307972993\n", + "After hill transform: 0.011579971844962345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,646.81\n", + "Adstocked value: 7,646.98\n", + "Saturated value: 0.3474\n", + "Final response: 9721.7353\n", + "Raw spend: 7646.806116176642\n", + "After adstock: 7646.982586764877\n", + "After hill transform: 0.3474233256089922\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,557.18\n", + "Adstocked value: 11,558.40\n", + "Saturated value: 0.0003\n", + "Final response: 181.3227\n", + "Raw spend: 11557.17610231021\n", + "After adstock: 11558.398324532433\n", + "After hill transform: 0.00033569758385973956\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.61\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0257\n", + "Raw spend: 54660.608461791526\n", + "After adstock: 54660.94179512486\n", + "After hill transform: 0.34695867241480643\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,192.00\n", + "Adstocked value: 4,192.33\n", + "Saturated value: 0.0116\n", + "Final response: 777.8908\n", + "Raw spend: 4191.997463965967\n", + "After adstock: 4192.3307972993\n", + "After hill transform: 0.011579971844962345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,646.81\n", + "Adstocked value: 7,646.98\n", + "Saturated value: 0.3474\n", + "Final response: 9721.7353\n", + "Raw spend: 7646.806116176642\n", + "After adstock: 7646.982586764877\n", + "After hill transform: 0.3474233256089922\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,557.18\n", + "Adstocked value: 11,558.40\n", + "Saturated value: 0.0003\n", + "Final response: 181.3227\n", + "Raw spend: 11557.176102295309\n", + "After adstock: 11558.398324517531\n", + "After hill transform: 0.0003356975838584431\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.61\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0257\n", + "Raw spend: 54660.60846180643\n", + "After adstock: 54660.94179513976\n", + "After hill transform: 0.34695867241484263\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,192.00\n", + "Adstocked value: 4,192.33\n", + "Saturated value: 0.0116\n", + "Final response: 777.8908\n", + "Raw spend: 4191.997463965967\n", + "After adstock: 4192.3307972993\n", + "After hill transform: 0.011579971844962345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,646.81\n", + "Adstocked value: 7,646.98\n", + "Saturated value: 0.3474\n", + "Final response: 9721.7353\n", + "Raw spend: 7646.806116176642\n", + "After adstock: 7646.982586764877\n", + "After hill transform: 0.3474233256089922\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,557.18\n", + "Adstocked value: 11,558.40\n", + "Saturated value: 0.0003\n", + "Final response: 181.3227\n", + "Raw spend: 11557.176102295309\n", + "After adstock: 11558.398324517531\n", + "After hill transform: 0.0003356975838584431\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.61\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0257\n", + "Raw spend: 54660.608461791526\n", + "After adstock: 54660.94179512486\n", + "After hill transform: 0.34695867241480643\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,192.00\n", + "Adstocked value: 4,192.33\n", + "Saturated value: 0.0116\n", + "Final response: 777.8908\n", + "Raw spend: 4191.997463980868\n", + "After adstock: 4192.330797314201\n", + "After hill transform: 0.011579971845069445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,646.81\n", + "Adstocked value: 7,646.98\n", + "Saturated value: 0.3474\n", + "Final response: 9721.7353\n", + "Raw spend: 7646.806116176642\n", + "After adstock: 7646.982586764877\n", + "After hill transform: 0.3474233256089922\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,557.18\n", + "Adstocked value: 11,558.40\n", + "Saturated value: 0.0003\n", + "Final response: 181.3227\n", + "Raw spend: 11557.176102295309\n", + "After adstock: 11558.398324517531\n", + "After hill transform: 0.0003356975838584431\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.61\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0257\n", + "Raw spend: 54660.608461791526\n", + "After adstock: 54660.94179512486\n", + "After hill transform: 0.34695867241480643\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,192.00\n", + "Adstocked value: 4,192.33\n", + "Saturated value: 0.0116\n", + "Final response: 777.8908\n", + "Raw spend: 4191.997463965967\n", + "After adstock: 4192.3307972993\n", + "After hill transform: 0.011579971844962345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,646.81\n", + "Adstocked value: 7,646.98\n", + "Saturated value: 0.3474\n", + "Final response: 9721.7353\n", + "Raw spend: 7646.806116191543\n", + "After adstock: 7646.982586779778\n", + "After hill transform: 0.3474233256102184\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 7,788.01\n", + "Adstocked value: 7,789.24\n", + "Saturated value: 0.0001\n", + "Final response: 55.5808\n", + "Raw spend: 7788.012859351508\n", + "After adstock: 7789.235081573731\n", + "After hill transform: 0.00010290134725549149\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,641.69\n", + "Adstocked value: 54,642.02\n", + "Saturated value: 0.3469\n", + "Final response: 49576.4515\n", + "Raw spend: 54641.68806500443\n", + "After adstock: 54642.02139833777\n", + "After hill transform: 0.3469126696238986\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,879.02\n", + "Adstocked value: 2,879.36\n", + "Saturated value: 0.0043\n", + "Final response: 291.4477\n", + "Raw spend: 2879.023971475279\n", + "After adstock: 2879.3573048086123\n", + "After hill transform: 0.004338599165988446\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.863248397434\n", + "After adstock: 12748.03971898567\n", + "After hill transform: 0.6874038368912276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,180.26\n", + "Adstocked value: 11,181.48\n", + "Saturated value: 0.0003\n", + "Final response: 164.1798\n", + "Raw spend: 11180.25977800093\n", + "After adstock: 11181.482000223152\n", + "After hill transform: 0.0003039596129120497\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,658.72\n", + "Adstocked value: 54,659.05\n", + "Saturated value: 0.3470\n", + "Final response: 49582.3683\n", + "Raw spend: 54658.71642211282\n", + "After adstock: 54659.049755446154\n", + "After hill transform: 0.3469540727236801\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,060.70\n", + "Adstocked value: 4,061.03\n", + "Saturated value: 0.0107\n", + "Final response: 716.0505\n", + "Raw spend: 4060.700114716898\n", + "After adstock: 4061.0334480502315\n", + "After hill transform: 0.01065939468442463\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,156.91\n", + "Adstocked value: 8,157.09\n", + "Saturated value: 0.3891\n", + "Final response: 10887.5123\n", + "Raw spend: 8156.911829398721\n", + "After adstock: 8157.088299986956\n", + "After hill transform: 0.3890844204742297\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,519.48\n", + "Adstocked value: 11,520.71\n", + "Saturated value: 0.0003\n", + "Final response: 179.5571\n", + "Raw spend: 11519.48446986587\n", + "After adstock: 11520.706692088093\n", + "After hill transform: 0.00033242894143804363\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.42\n", + "Adstocked value: 54,660.75\n", + "Saturated value: 0.3470\n", + "Final response: 49582.9599\n", + "Raw spend: 54660.419257823654\n", + "After adstock: 54660.75259115699\n", + "After hill transform: 0.34695821245157227\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,178.87\n", + "Adstocked value: 4,179.20\n", + "Saturated value: 0.0115\n", + "Final response: 771.5671\n", + "Raw spend: 4178.86772904106\n", + "After adstock: 4179.201062374393\n", + "After hill transform: 0.01148583539607477\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,697.82\n", + "Adstocked value: 7,697.99\n", + "Saturated value: 0.3516\n", + "Final response: 9839.1257\n", + "Raw spend: 7697.81668749885\n", + "After adstock: 7697.993158087085\n", + "After hill transform: 0.3516184792631508\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,553.41\n", + "Adstocked value: 11,554.63\n", + "Saturated value: 0.0003\n", + "Final response: 181.1456\n", + "Raw spend: 11553.406939052365\n", + "After adstock: 11554.629161274588\n", + "After hill transform: 0.0003353697609189419\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.59\n", + "Adstocked value: 54,660.92\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0191\n", + "Raw spend: 54660.58954139474\n", + "After adstock: 54660.92287472807\n", + "After hill transform: 0.34695862641854175\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,190.68\n", + "Adstocked value: 4,191.02\n", + "Saturated value: 0.0116\n", + "Final response: 777.2570\n", + "Raw spend: 4190.684490473476\n", + "After adstock: 4191.017823806809\n", + "After hill transform: 0.011570537309806474\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,651.91\n", + "Adstocked value: 7,652.08\n", + "Saturated value: 0.3478\n", + "Final response: 9733.4800\n", + "Raw spend: 7651.907173308862\n", + "After adstock: 7652.083643897097\n", + "After hill transform: 0.34784304403724253\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,556.80\n", + "Adstocked value: 11,558.02\n", + "Saturated value: 0.0003\n", + "Final response: 181.3049\n", + "Raw spend: 11556.799185971015\n", + "After adstock: 11558.021408193237\n", + "After hill transform: 0.0003356647919672761\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.61\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0250\n", + "Raw spend: 54660.60656975185\n", + "After adstock: 54660.939903085186\n", + "After hill transform: 0.3469586678151805\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.87\n", + "Adstocked value: 4,192.20\n", + "Saturated value: 0.0116\n", + "Final response: 777.8274\n", + "Raw spend: 4191.866166616717\n", + "After adstock: 4192.19949995005\n", + "After hill transform: 0.011579028182442289\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,647.32\n", + "Adstocked value: 7,647.49\n", + "Saturated value: 0.3475\n", + "Final response: 9722.9098\n", + "Raw spend: 7647.316221889864\n", + "After adstock: 7647.492692478099\n", + "After hill transform: 0.347465299390918\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,556.80\n", + "Adstocked value: 11,558.02\n", + "Saturated value: 0.0003\n", + "Final response: 181.3049\n", + "Raw spend: 11556.799185985916\n", + "After adstock: 11558.021408208138\n", + "After hill transform: 0.00033566479196857254\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.61\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0250\n", + "Raw spend: 54660.60656975185\n", + "After adstock: 54660.939903085186\n", + "After hill transform: 0.3469586678151805\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.87\n", + "Adstocked value: 4,192.20\n", + "Saturated value: 0.0116\n", + "Final response: 777.8274\n", + "Raw spend: 4191.866166616717\n", + "After adstock: 4192.19949995005\n", + "After hill transform: 0.011579028182442289\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,647.32\n", + "Adstocked value: 7,647.49\n", + "Saturated value: 0.3475\n", + "Final response: 9722.9098\n", + "Raw spend: 7647.316221889864\n", + "After adstock: 7647.492692478099\n", + "After hill transform: 0.347465299390918\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,556.80\n", + "Adstocked value: 11,558.02\n", + "Saturated value: 0.0003\n", + "Final response: 181.3049\n", + "Raw spend: 11556.799185971015\n", + "After adstock: 11558.021408193237\n", + "After hill transform: 0.0003356647919672761\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.61\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0250\n", + "Raw spend: 54660.60656976675\n", + "After adstock: 54660.93990310009\n", + "After hill transform: 0.3469586678152168\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.87\n", + "Adstocked value: 4,192.20\n", + "Saturated value: 0.0116\n", + "Final response: 777.8274\n", + "Raw spend: 4191.866166616717\n", + "After adstock: 4192.19949995005\n", + "After hill transform: 0.011579028182442289\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,647.32\n", + "Adstocked value: 7,647.49\n", + "Saturated value: 0.3475\n", + "Final response: 9722.9098\n", + "Raw spend: 7647.316221889864\n", + "After adstock: 7647.492692478099\n", + "After hill transform: 0.347465299390918\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,556.80\n", + "Adstocked value: 11,558.02\n", + "Saturated value: 0.0003\n", + "Final response: 181.3049\n", + "Raw spend: 11556.799185971015\n", + "After adstock: 11558.021408193237\n", + "After hill transform: 0.0003356647919672761\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.61\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0250\n", + "Raw spend: 54660.60656975185\n", + "After adstock: 54660.939903085186\n", + "After hill transform: 0.3469586678151805\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.87\n", + "Adstocked value: 4,192.20\n", + "Saturated value: 0.0116\n", + "Final response: 777.8274\n", + "Raw spend: 4191.866166631618\n", + "After adstock: 4192.199499964951\n", + "After hill transform: 0.011579028182549383\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,647.32\n", + "Adstocked value: 7,647.49\n", + "Saturated value: 0.3475\n", + "Final response: 9722.9098\n", + "Raw spend: 7647.316221889864\n", + "After adstock: 7647.492692478099\n", + "After hill transform: 0.347465299390918\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,556.80\n", + "Adstocked value: 11,558.02\n", + "Saturated value: 0.0003\n", + "Final response: 181.3049\n", + "Raw spend: 11556.799185971015\n", + "After adstock: 11558.021408193237\n", + "After hill transform: 0.0003356647919672761\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.61\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0250\n", + "Raw spend: 54660.60656975185\n", + "After adstock: 54660.939903085186\n", + "After hill transform: 0.3469586678151805\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.87\n", + "Adstocked value: 4,192.20\n", + "Saturated value: 0.0116\n", + "Final response: 777.8274\n", + "Raw spend: 4191.866166616717\n", + "After adstock: 4192.19949995005\n", + "After hill transform: 0.011579028182442289\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,647.32\n", + "Adstocked value: 7,647.49\n", + "Saturated value: 0.3475\n", + "Final response: 9722.9098\n", + "Raw spend: 7647.316221904765\n", + "After adstock: 7647.4926924930005\n", + "After hill transform: 0.34746529939214416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 9,915.13\n", + "Adstocked value: 9,916.35\n", + "Saturated value: 0.0002\n", + "Final response: 114.5761\n", + "Raw spend: 9915.130105405118\n", + "After adstock: 9916.35232762734\n", + "After hill transform: 0.00021212411989722757\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,652.42\n", + "Adstocked value: 54,652.76\n", + "Saturated value: 0.3469\n", + "Final response: 49580.1815\n", + "Raw spend: 54652.4223595816\n", + "After adstock: 54652.755692914936\n", + "After hill transform: 0.3469387704428915\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,620.33\n", + "Adstocked value: 3,620.67\n", + "Saturated value: 0.0079\n", + "Final response: 530.7921\n", + "Raw spend: 3620.3322527633663\n", + "After adstock: 3620.6655860967\n", + "After hill transform: 0.007901568734170068\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 9,868.70\n", + "Adstocked value: 9,868.88\n", + "Saturated value: 0.5194\n", + "Final response: 14533.3734\n", + "Raw spend: 9868.70342648068\n", + "After adstock: 9868.879897068917\n", + "After hill transform: 0.5193756837124508\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,392.63\n", + "Adstocked value: 11,393.85\n", + "Saturated value: 0.0003\n", + "Final response: 173.6994\n", + "Raw spend: 11392.632277914425\n", + "After adstock: 11393.854500136647\n", + "After hill transform: 0.0003215840231069378\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,659.79\n", + "Adstocked value: 54,660.12\n", + "Saturated value: 0.3470\n", + "Final response: 49582.7407\n", + "Raw spend: 54659.78814873483\n", + "After adstock: 54660.12148206816\n", + "After hill transform: 0.34695667818795173\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,134.71\n", + "Adstocked value: 4,135.05\n", + "Saturated value: 0.0112\n", + "Final response: 750.5291\n", + "Raw spend: 4134.712775231382\n", + "After adstock: 4135.046108564715\n", + "After hill transform: 0.011172655518284077\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,869.45\n", + "Adstocked value: 7,869.63\n", + "Saturated value: 0.3657\n", + "Final response: 10233.0124\n", + "Raw spend: 7869.454942348946\n", + "After adstock: 7869.631412937181\n", + "After hill transform: 0.36569471371648693\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,540.38\n", + "Adstocked value: 11,541.60\n", + "Saturated value: 0.0003\n", + "Final response: 180.5346\n", + "Raw spend: 11540.382495165355\n", + "After adstock: 11541.604717387578\n", + "After hill transform: 0.00033423860104121164\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.52\n", + "Adstocked value: 54,660.86\n", + "Saturated value: 0.3470\n", + "Final response: 49582.9966\n", + "Raw spend: 54660.52472765015\n", + "After adstock: 54660.85806098348\n", + "After hill transform: 0.3469584688535575\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,186.15\n", + "Adstocked value: 4,186.48\n", + "Saturated value: 0.0115\n", + "Final response: 775.0710\n", + "Raw spend: 4186.150827478184\n", + "After adstock: 4186.484160811517\n", + "After hill transform: 0.01153799580724566\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,669.53\n", + "Adstocked value: 7,669.71\n", + "Saturated value: 0.3493\n", + "Final response: 9774.0457\n", + "Raw spend: 7669.530093935772\n", + "After adstock: 7669.706564524007\n", + "After hill transform: 0.3492927313661226\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.16\n", + "Adstocked value: 11,556.38\n", + "Saturated value: 0.0003\n", + "Final response: 181.2278\n", + "Raw spend: 11555.15751689045\n", + "After adstock: 11556.379739112672\n", + "After hill transform: 0.00033552199088792155\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0222\n", + "Raw spend: 54660.59838554168\n", + "After adstock: 54660.931718875014\n", + "After hill transform: 0.34695864791902925\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.29\n", + "Adstocked value: 4,191.63\n", + "Saturated value: 0.0116\n", + "Final response: 777.5515\n", + "Raw spend: 4191.294632702864\n", + "After adstock: 4191.627966036197\n", + "After hill transform: 0.011574920985403053\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,649.54\n", + "Adstocked value: 7,649.71\n", + "Saturated value: 0.3476\n", + "Final response: 9728.0245\n", + "Raw spend: 7649.537609094455\n", + "After adstock: 7649.71407968269\n", + "After hill transform: 0.34764808006272435\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,556.64\n", + "Adstocked value: 11,557.86\n", + "Saturated value: 0.0003\n", + "Final response: 181.2972\n", + "Raw spend: 11556.635019062958\n", + "After adstock: 11557.85724128518\n", + "After hill transform: 0.0003356505100386269\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.61\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0247\n", + "Raw spend: 54660.60575133083\n", + "After adstock: 54660.93908466417\n", + "After hill transform: 0.3469586658255655\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.81\n", + "Adstocked value: 4,192.14\n", + "Saturated value: 0.0116\n", + "Final response: 777.7998\n", + "Raw spend: 4191.809013225332\n", + "After adstock: 4192.142346558665\n", + "After hill transform: 0.011578617423134778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,647.54\n", + "Adstocked value: 7,647.71\n", + "Saturated value: 0.3475\n", + "Final response: 9723.4213\n", + "Raw spend: 7647.538360610323\n", + "After adstock: 7647.714831198558\n", + "After hill transform: 0.3474835778252632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,556.64\n", + "Adstocked value: 11,557.86\n", + "Saturated value: 0.0003\n", + "Final response: 181.2972\n", + "Raw spend: 11556.63501907786\n", + "After adstock: 11557.857241300082\n", + "After hill transform: 0.0003356505100399233\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.61\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0247\n", + "Raw spend: 54660.60575133083\n", + "After adstock: 54660.93908466417\n", + "After hill transform: 0.3469586658255655\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.81\n", + "Adstocked value: 4,192.14\n", + "Saturated value: 0.0116\n", + "Final response: 777.7998\n", + "Raw spend: 4191.809013225332\n", + "After adstock: 4192.142346558665\n", + "After hill transform: 0.011578617423134778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,647.54\n", + "Adstocked value: 7,647.71\n", + "Saturated value: 0.3475\n", + "Final response: 9723.4213\n", + "Raw spend: 7647.538360610323\n", + "After adstock: 7647.714831198558\n", + "After hill transform: 0.3474835778252632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,556.64\n", + "Adstocked value: 11,557.86\n", + "Saturated value: 0.0003\n", + "Final response: 181.2972\n", + "Raw spend: 11556.635019062958\n", + "After adstock: 11557.85724128518\n", + "After hill transform: 0.0003356505100386269\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.61\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0247\n", + "Raw spend: 54660.605751345734\n", + "After adstock: 54660.93908467907\n", + "After hill transform: 0.3469586658256017\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.81\n", + "Adstocked value: 4,192.14\n", + "Saturated value: 0.0116\n", + "Final response: 777.7998\n", + "Raw spend: 4191.809013225332\n", + "After adstock: 4192.142346558665\n", + "After hill transform: 0.011578617423134778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,647.54\n", + "Adstocked value: 7,647.71\n", + "Saturated value: 0.3475\n", + "Final response: 9723.4213\n", + "Raw spend: 7647.538360610323\n", + "After adstock: 7647.714831198558\n", + "After hill transform: 0.3474835778252632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,556.64\n", + "Adstocked value: 11,557.86\n", + "Saturated value: 0.0003\n", + "Final response: 181.2972\n", + "Raw spend: 11556.635019062958\n", + "After adstock: 11557.85724128518\n", + "After hill transform: 0.0003356505100386269\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.61\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0247\n", + "Raw spend: 54660.60575133083\n", + "After adstock: 54660.93908466417\n", + "After hill transform: 0.3469586658255655\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.81\n", + "Adstocked value: 4,192.14\n", + "Saturated value: 0.0116\n", + "Final response: 777.7998\n", + "Raw spend: 4191.809013240233\n", + "After adstock: 4192.142346573566\n", + "After hill transform: 0.011578617423241871\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,647.54\n", + "Adstocked value: 7,647.71\n", + "Saturated value: 0.3475\n", + "Final response: 9723.4213\n", + "Raw spend: 7647.538360610323\n", + "After adstock: 7647.714831198558\n", + "After hill transform: 0.3474835778252632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,556.64\n", + "Adstocked value: 11,557.86\n", + "Saturated value: 0.0003\n", + "Final response: 181.2972\n", + "Raw spend: 11556.635019062958\n", + "After adstock: 11557.85724128518\n", + "After hill transform: 0.0003356505100386269\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.61\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0247\n", + "Raw spend: 54660.60575133083\n", + "After adstock: 54660.93908466417\n", + "After hill transform: 0.3469586658255655\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.81\n", + "Adstocked value: 4,192.14\n", + "Saturated value: 0.0116\n", + "Final response: 777.7998\n", + "Raw spend: 4191.809013225332\n", + "After adstock: 4192.142346558665\n", + "After hill transform: 0.011578617423134778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,647.54\n", + "Adstocked value: 7,647.71\n", + "Saturated value: 0.3475\n", + "Final response: 9723.4213\n", + "Raw spend: 7647.538360625224\n", + "After adstock: 7647.71483121346\n", + "After hill transform: 0.34748357782648925\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 7,787.37\n", + "Adstocked value: 7,788.59\n", + "Saturated value: 0.0001\n", + "Final response: 55.5671\n", + "Raw spend: 7787.370175991951\n", + "After adstock: 7788.592398214174\n", + "After hill transform: 0.00010287590979514792\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,641.60\n", + "Adstocked value: 54,641.93\n", + "Saturated value: 0.3469\n", + "Final response: 49576.4194\n", + "Raw spend: 54641.595639311054\n", + "After adstock: 54641.92897264439\n", + "After hill transform: 0.3469124448692722\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,879.76\n", + "Adstocked value: 2,880.09\n", + "Saturated value: 0.0043\n", + "Final response: 291.6428\n", + "Raw spend: 2879.759080544879\n", + "After adstock: 2880.0924138782125\n", + "After hill transform: 0.004341503085629764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.863248382884\n", + "After adstock: 12748.03971897112\n", + "After hill transform: 0.687403836890547\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,179.71\n", + "Adstocked value: 11,180.93\n", + "Saturated value: 0.0003\n", + "Final response: 164.1556\n", + "Raw spend: 11179.708534755857\n", + "After adstock: 11180.93075697808\n", + "After hill transform: 0.0003039147241829425\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,658.70\n", + "Adstocked value: 54,659.04\n", + "Saturated value: 0.3470\n", + "Final response: 49582.3643\n", + "Raw spend: 54658.70474012886\n", + "After adstock: 54659.038073462194\n", + "After hill transform: 0.3469540443234904\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,060.60\n", + "Adstocked value: 4,060.94\n", + "Saturated value: 0.0107\n", + "Final response: 716.0064\n", + "Raw spend: 4060.6040199572867\n", + "After adstock: 4060.93735329062\n", + "After hill transform: 0.010658737766133587\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,157.57\n", + "Adstocked value: 8,157.75\n", + "Saturated value: 0.3891\n", + "Final response: 10889.0037\n", + "Raw spend: 8157.570849387579\n", + "After adstock: 8157.747319975814\n", + "After hill transform: 0.3891377173112769\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,518.94\n", + "Adstocked value: 11,520.16\n", + "Saturated value: 0.0003\n", + "Final response: 179.5318\n", + "Raw spend: 11518.942370632249\n", + "After adstock: 11520.164592854471\n", + "After hill transform: 0.00033238208550162427\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.42\n", + "Adstocked value: 54,660.75\n", + "Saturated value: 0.3470\n", + "Final response: 49582.9587\n", + "Raw spend: 54660.415650210634\n", + "After adstock: 54660.74898354397\n", + "After hill transform: 0.3469582036812924\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,178.69\n", + "Adstocked value: 4,179.02\n", + "Saturated value: 0.0115\n", + "Final response: 771.4810\n", + "Raw spend: 4178.688513898527\n", + "After adstock: 4179.02184723186\n", + "After hill transform: 0.011484553684750994\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,698.54\n", + "Adstocked value: 7,698.72\n", + "Saturated value: 0.3517\n", + "Final response: 9840.7930\n", + "Raw spend: 7698.541609488049\n", + "After adstock: 7698.718080076284\n", + "After hill transform: 0.3516780636093591\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,552.87\n", + "Adstocked value: 11,554.09\n", + "Saturated value: 0.0003\n", + "Final response: 181.1202\n", + "Raw spend: 11552.865754219887\n", + "After adstock: 11554.08797644211\n", + "After hill transform: 0.00033532270888036894\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.59\n", + "Adstocked value: 54,660.92\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0181\n", + "Raw spend: 54660.586741218816\n", + "After adstock: 54660.92007455215\n", + "After hill transform: 0.3469586196111975\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,190.50\n", + "Adstocked value: 4,190.83\n", + "Saturated value: 0.0116\n", + "Final response: 777.1665\n", + "Raw spend: 4190.496963292651\n", + "After adstock: 4190.830296625984\n", + "After hill transform: 0.011569190188842192\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,652.64\n", + "Adstocked value: 7,652.82\n", + "Saturated value: 0.3479\n", + "Final response: 9735.1642\n", + "Raw spend: 7652.638685498096\n", + "After adstock: 7652.815156086331\n", + "After hill transform: 0.34790322980410227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,556.26\n", + "Adstocked value: 11,557.48\n", + "Saturated value: 0.0003\n", + "Final response: 181.2795\n", + "Raw spend: 11556.258092578651\n", + "After adstock: 11557.480314800874\n", + "After hill transform: 0.0003356177203255125\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0241\n", + "Raw spend: 54660.60385031963\n", + "After adstock: 54660.93718365297\n", + "After hill transform: 0.3469586612041293\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.68\n", + "Adstocked value: 4,192.01\n", + "Saturated value: 0.0116\n", + "Final response: 777.7365\n", + "Raw spend: 4191.677808232064\n", + "After adstock: 4192.011141565397\n", + "After hill transform: 0.011577674490999394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.05\n", + "Adstocked value: 7,648.22\n", + "Saturated value: 0.3475\n", + "Final response: 9724.5956\n", + "Raw spend: 7648.0483930991\n", + "After adstock: 7648.2248636873355\n", + "After hill transform: 0.34752554496568644\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,556.26\n", + "Adstocked value: 11,557.48\n", + "Saturated value: 0.0003\n", + "Final response: 181.2795\n", + "Raw spend: 11556.258092593553\n", + "After adstock: 11557.480314815775\n", + "After hill transform: 0.00033561772032680875\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0241\n", + "Raw spend: 54660.60385031963\n", + "After adstock: 54660.93718365297\n", + "After hill transform: 0.3469586612041293\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.68\n", + "Adstocked value: 4,192.01\n", + "Saturated value: 0.0116\n", + "Final response: 777.7365\n", + "Raw spend: 4191.677808232064\n", + "After adstock: 4192.011141565397\n", + "After hill transform: 0.011577674490999394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.05\n", + "Adstocked value: 7,648.22\n", + "Saturated value: 0.3475\n", + "Final response: 9724.5956\n", + "Raw spend: 7648.0483930991\n", + "After adstock: 7648.2248636873355\n", + "After hill transform: 0.34752554496568644\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,556.26\n", + "Adstocked value: 11,557.48\n", + "Saturated value: 0.0003\n", + "Final response: 181.2795\n", + "Raw spend: 11556.258092578651\n", + "After adstock: 11557.480314800874\n", + "After hill transform: 0.0003356177203255125\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0241\n", + "Raw spend: 54660.60385033453\n", + "After adstock: 54660.93718366787\n", + "After hill transform: 0.3469586612041655\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.68\n", + "Adstocked value: 4,192.01\n", + "Saturated value: 0.0116\n", + "Final response: 777.7365\n", + "Raw spend: 4191.677808232064\n", + "After adstock: 4192.011141565397\n", + "After hill transform: 0.011577674490999394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.05\n", + "Adstocked value: 7,648.22\n", + "Saturated value: 0.3475\n", + "Final response: 9724.5956\n", + "Raw spend: 7648.0483930991\n", + "After adstock: 7648.2248636873355\n", + "After hill transform: 0.34752554496568644\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,556.26\n", + "Adstocked value: 11,557.48\n", + "Saturated value: 0.0003\n", + "Final response: 181.2795\n", + "Raw spend: 11556.258092578651\n", + "After adstock: 11557.480314800874\n", + "After hill transform: 0.0003356177203255125\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0241\n", + "Raw spend: 54660.60385031963\n", + "After adstock: 54660.93718365297\n", + "After hill transform: 0.3469586612041293\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.68\n", + "Adstocked value: 4,192.01\n", + "Saturated value: 0.0116\n", + "Final response: 777.7365\n", + "Raw spend: 4191.6778082469655\n", + "After adstock: 4192.0111415802985\n", + "After hill transform: 0.011577674491106481\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.05\n", + "Adstocked value: 7,648.22\n", + "Saturated value: 0.3475\n", + "Final response: 9724.5956\n", + "Raw spend: 7648.0483930991\n", + "After adstock: 7648.2248636873355\n", + "After hill transform: 0.34752554496568644\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,556.26\n", + "Adstocked value: 11,557.48\n", + "Saturated value: 0.0003\n", + "Final response: 181.2795\n", + "Raw spend: 11556.258092578651\n", + "After adstock: 11557.480314800874\n", + "After hill transform: 0.0003356177203255125\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0241\n", + "Raw spend: 54660.60385031963\n", + "After adstock: 54660.93718365297\n", + "After hill transform: 0.3469586612041293\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.68\n", + "Adstocked value: 4,192.01\n", + "Saturated value: 0.0116\n", + "Final response: 777.7365\n", + "Raw spend: 4191.677808232064\n", + "After adstock: 4192.011141565397\n", + "After hill transform: 0.011577674490999394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.05\n", + "Adstocked value: 7,648.22\n", + "Saturated value: 0.3475\n", + "Final response: 9724.5956\n", + "Raw spend: 7648.048393114002\n", + "After adstock: 7648.224863702237\n", + "After hill transform: 0.3475255449669125\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 7,788.27\n", + "Adstocked value: 7,789.49\n", + "Saturated value: 0.0001\n", + "Final response: 55.5863\n", + "Raw spend: 7788.271591498323\n", + "After adstock: 7789.493813720545\n", + "After hill transform: 0.00010291158907800097\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,641.58\n", + "Adstocked value: 54,641.92\n", + "Saturated value: 0.3469\n", + "Final response: 49576.4146\n", + "Raw spend: 54641.581802267996\n", + "After adstock: 54641.91513560133\n", + "After hill transform: 0.34691241122124844\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,878.87\n", + "Adstocked value: 2,879.20\n", + "Saturated value: 0.0043\n", + "Final response: 291.4073\n", + "Raw spend: 2878.8715021505946\n", + "After adstock: 2879.204835483928\n", + "After hill transform: 0.004337997012030593\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.863248313859\n", + "After adstock: 12748.039718902095\n", + "After hill transform: 0.6874038368873179\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,179.46\n", + "Adstocked value: 11,180.68\n", + "Saturated value: 0.0003\n", + "Final response: 164.1446\n", + "Raw spend: 11179.45944247062\n", + "After adstock: 11180.681664692842\n", + "After hill transform: 0.0003038944415981513\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,658.70\n", + "Adstocked value: 54,659.03\n", + "Saturated value: 0.3470\n", + "Final response: 49582.3632\n", + "Raw spend: 54658.70164551447\n", + "After adstock: 54659.034978847805\n", + "After hill transform: 0.34695403680014114\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,060.40\n", + "Adstocked value: 4,060.73\n", + "Saturated value: 0.0107\n", + "Final response: 715.9114\n", + "Raw spend: 4060.3971776239173\n", + "After adstock: 4060.7305109572508\n", + "After hill transform: 0.010657323843841618\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,158.03\n", + "Adstocked value: 8,158.21\n", + "Saturated value: 0.3892\n", + "Final response: 10890.0425\n", + "Raw spend: 8158.029878620577\n", + "After adstock: 8158.206349208812\n", + "After hill transform: 0.3891748393437802\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,518.58\n", + "Adstocked value: 11,519.80\n", + "Saturated value: 0.0003\n", + "Final response: 179.5148\n", + "Raw spend: 11518.578227567848\n", + "After adstock: 11519.800449790071\n", + "After hill transform: 0.0003323506135410236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.41\n", + "Adstocked value: 54,660.75\n", + "Saturated value: 0.3470\n", + "Final response: 49582.9580\n", + "Raw spend: 54660.41362983912\n", + "After adstock: 54660.74696317245\n", + "After hill transform: 0.3469581987696724\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,178.55\n", + "Adstocked value: 4,178.88\n", + "Saturated value: 0.0115\n", + "Final response: 771.4144\n", + "Raw spend: 4178.54974517125\n", + "After adstock: 4178.883078504583\n", + "After hill transform: 0.011483561297562218\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,699.05\n", + "Adstocked value: 7,699.22\n", + "Saturated value: 0.3517\n", + "Final response: 9841.9544\n", + "Raw spend: 7699.046541651248\n", + "After adstock: 7699.223012239483\n", + "After hill transform: 0.3517195654933011\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,552.49\n", + "Adstocked value: 11,553.71\n", + "Saturated value: 0.0003\n", + "Final response: 181.1025\n", + "Raw spend: 11552.490106077572\n", + "After adstock: 11553.712328299795\n", + "After hill transform: 0.000335290051623316\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.58\n", + "Adstocked value: 54,660.92\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0175\n", + "Raw spend: 54660.58482827158\n", + "After adstock: 54660.91816160492\n", + "After hill transform: 0.34695861496074304\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,190.37\n", + "Adstocked value: 4,190.70\n", + "Saturated value: 0.0116\n", + "Final response: 777.1029\n", + "Raw spend: 4190.365001925983\n", + "After adstock: 4190.698335259316\n", + "After hill transform: 0.011568242287458024\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,653.15\n", + "Adstocked value: 7,653.32\n", + "Saturated value: 0.3479\n", + "Final response: 9736.3372\n", + "Raw spend: 7653.148207954315\n", + "After adstock: 7653.32467854255\n", + "After hill transform: 0.34794515065383463\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.88\n", + "Adstocked value: 11,557.10\n", + "Saturated value: 0.0003\n", + "Final response: 181.2618\n", + "Raw spend: 11555.881293928544\n", + "After adstock: 11557.103516150766\n", + "After hill transform: 0.0003355849438648227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0234\n", + "Raw spend: 54660.601948114825\n", + "After adstock: 54660.93528144816\n", + "After hill transform: 0.34695865657979125\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.55\n", + "Adstocked value: 4,191.88\n", + "Saturated value: 0.0116\n", + "Final response: 777.6731\n", + "Raw spend: 4191.546527601457\n", + "After adstock: 4191.87986093479\n", + "After hill transform: 0.011576731061701519\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.56\n", + "Adstocked value: 7,648.73\n", + "Saturated value: 0.3476\n", + "Final response: 9725.7699\n", + "Raw spend: 7648.558374584622\n", + "After adstock: 7648.734845172857\n", + "After hill transform: 0.3475675074794338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.88\n", + "Adstocked value: 11,557.10\n", + "Saturated value: 0.0003\n", + "Final response: 181.2618\n", + "Raw spend: 11555.881293943445\n", + "After adstock: 11557.103516165667\n", + "After hill transform: 0.0003355849438661188\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0234\n", + "Raw spend: 54660.601948114825\n", + "After adstock: 54660.93528144816\n", + "After hill transform: 0.34695865657979125\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.55\n", + "Adstocked value: 4,191.88\n", + "Saturated value: 0.0116\n", + "Final response: 777.6731\n", + "Raw spend: 4191.546527601457\n", + "After adstock: 4191.87986093479\n", + "After hill transform: 0.011576731061701519\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.56\n", + "Adstocked value: 7,648.73\n", + "Saturated value: 0.3476\n", + "Final response: 9725.7699\n", + "Raw spend: 7648.558374584622\n", + "After adstock: 7648.734845172857\n", + "After hill transform: 0.3475675074794338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.88\n", + "Adstocked value: 11,557.10\n", + "Saturated value: 0.0003\n", + "Final response: 181.2618\n", + "Raw spend: 11555.881293928544\n", + "After adstock: 11557.103516150766\n", + "After hill transform: 0.0003355849438648227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0234\n", + "Raw spend: 54660.601948129726\n", + "After adstock: 54660.93528146306\n", + "After hill transform: 0.34695865657982744\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.55\n", + "Adstocked value: 4,191.88\n", + "Saturated value: 0.0116\n", + "Final response: 777.6731\n", + "Raw spend: 4191.546527601457\n", + "After adstock: 4191.87986093479\n", + "After hill transform: 0.011576731061701519\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.56\n", + "Adstocked value: 7,648.73\n", + "Saturated value: 0.3476\n", + "Final response: 9725.7699\n", + "Raw spend: 7648.558374584622\n", + "After adstock: 7648.734845172857\n", + "After hill transform: 0.3475675074794338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.88\n", + "Adstocked value: 11,557.10\n", + "Saturated value: 0.0003\n", + "Final response: 181.2618\n", + "Raw spend: 11555.881293928544\n", + "After adstock: 11557.103516150766\n", + "After hill transform: 0.0003355849438648227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0234\n", + "Raw spend: 54660.601948114825\n", + "After adstock: 54660.93528144816\n", + "After hill transform: 0.34695865657979125\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.55\n", + "Adstocked value: 4,191.88\n", + "Saturated value: 0.0116\n", + "Final response: 777.6731\n", + "Raw spend: 4191.546527616358\n", + "After adstock: 4191.879860949691\n", + "After hill transform: 0.0115767310618086\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.56\n", + "Adstocked value: 7,648.73\n", + "Saturated value: 0.3476\n", + "Final response: 9725.7699\n", + "Raw spend: 7648.558374584622\n", + "After adstock: 7648.734845172857\n", + "After hill transform: 0.3475675074794338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.88\n", + "Adstocked value: 11,557.10\n", + "Saturated value: 0.0003\n", + "Final response: 181.2618\n", + "Raw spend: 11555.881293928544\n", + "After adstock: 11557.103516150766\n", + "After hill transform: 0.0003355849438648227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0234\n", + "Raw spend: 54660.601948114825\n", + "After adstock: 54660.93528144816\n", + "After hill transform: 0.34695865657979125\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.55\n", + "Adstocked value: 4,191.88\n", + "Saturated value: 0.0116\n", + "Final response: 777.6731\n", + "Raw spend: 4191.546527601457\n", + "After adstock: 4191.87986093479\n", + "After hill transform: 0.011576731061701519\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.56\n", + "Adstocked value: 7,648.73\n", + "Saturated value: 0.3476\n", + "Final response: 9725.7699\n", + "Raw spend: 7648.558374599523\n", + "After adstock: 7648.734845187758\n", + "After hill transform: 0.3475675074806599\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 7,788.07\n", + "Adstocked value: 7,789.29\n", + "Saturated value: 0.0001\n", + "Final response: 55.5820\n", + "Raw spend: 7788.069905977605\n", + "After adstock: 7789.292128199828\n", + "After hill transform: 0.00010290360536809489\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,641.58\n", + "Adstocked value: 54,641.92\n", + "Saturated value: 0.3469\n", + "Final response: 49576.4152\n", + "Raw spend: 54641.5834267197\n", + "After adstock: 54641.916760053035\n", + "After hill transform: 0.3469124151714851\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,879.07\n", + "Adstocked value: 2,879.40\n", + "Saturated value: 0.0043\n", + "Final response: 291.4604\n", + "Raw spend: 2879.071613275432\n", + "After adstock: 2879.4049466087654\n", + "After hill transform: 0.0043387873304164375\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2028\n", + "Raw spend: 12747.863198258035\n", + "After adstock: 12748.039668846272\n", + "After hill transform: 0.6874038345456435\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,179.10\n", + "Adstocked value: 11,180.32\n", + "Saturated value: 0.0003\n", + "Final response: 164.1288\n", + "Raw spend: 11179.10015513345\n", + "After adstock: 11180.322377355673\n", + "After hill transform: 0.0003038651878603647\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,658.70\n", + "Adstocked value: 54,659.03\n", + "Saturated value: 0.3470\n", + "Final response: 49582.3627\n", + "Raw spend: 54658.70009597531\n", + "After adstock: 54659.03342930865\n", + "After hill transform: 0.3469540330330403\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,060.30\n", + "Adstocked value: 4,060.63\n", + "Saturated value: 0.0107\n", + "Final response: 715.8664\n", + "Raw spend: 4060.299036168854\n", + "After adstock: 4060.6323695021874\n", + "After hill transform: 0.010656653013193636\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,158.49\n", + "Adstocked value: 8,158.67\n", + "Saturated value: 0.3892\n", + "Final response: 10891.0811\n", + "Raw spend: 8158.488856951963\n", + "After adstock: 8158.665327540198\n", + "After hill transform: 0.38921195645615725\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,518.20\n", + "Adstocked value: 11,519.43\n", + "Saturated value: 0.0003\n", + "Final response: 179.4973\n", + "Raw spend: 11518.203180049035\n", + "After adstock: 11519.425402271258\n", + "After hill transform: 0.00033231820121038707\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.41\n", + "Adstocked value: 54,660.75\n", + "Saturated value: 0.3470\n", + "Final response: 49582.9573\n", + "Raw spend: 54660.411762900876\n", + "After adstock: 54660.74509623421\n", + "After hill transform: 0.34695819423105584\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,178.42\n", + "Adstocked value: 4,178.76\n", + "Saturated value: 0.0115\n", + "Final response: 771.3529\n", + "Raw spend: 4178.421778458196\n", + "After adstock: 4178.755111791529\n", + "After hill transform: 0.01148264620554046\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,699.55\n", + "Adstocked value: 7,699.73\n", + "Saturated value: 0.3518\n", + "Final response: 9843.1156\n", + "Raw spend: 7699.551422821356\n", + "After adstock: 7699.727893409591\n", + "After hill transform: 0.3517610627044622\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,552.11\n", + "Adstocked value: 11,553.34\n", + "Saturated value: 0.0003\n", + "Final response: 181.0849\n", + "Raw spend: 11552.113482540593\n", + "After adstock: 11553.335704762816\n", + "After hill transform: 0.00033525731169562834\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.58\n", + "Adstocked value: 54,660.92\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0168\n", + "Raw spend: 54660.58292959343\n", + "After adstock: 54660.91626292677\n", + "After hill transform: 0.3469586103449771\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,190.23\n", + "Adstocked value: 4,190.57\n", + "Saturated value: 0.0116\n", + "Final response: 777.0397\n", + "Raw spend: 4190.23405268713\n", + "After adstock: 4190.567386020463\n", + "After hill transform: 0.011567301702735528\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,653.66\n", + "Adstocked value: 7,653.83\n", + "Saturated value: 0.3480\n", + "Final response: 9737.5101\n", + "Raw spend: 7653.657679408295\n", + "After adstock: 7653.83414999653\n", + "After hill transform: 0.3479870668720979\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.50\n", + "Adstocked value: 11,556.73\n", + "Saturated value: 0.0003\n", + "Final response: 181.2441\n", + "Raw spend: 11555.504512789748\n", + "After adstock: 11556.726735011971\n", + "After hill transform: 0.00033555217105863446\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0227\n", + "Raw spend: 54660.60004626268\n", + "After adstock: 54660.93337959602\n", + "After hill transform: 0.3469586519563105\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.42\n", + "Adstocked value: 4,191.75\n", + "Saturated value: 0.0116\n", + "Final response: 777.6097\n", + "Raw spend: 4191.415280110024\n", + "After adstock: 4191.748613443357\n", + "After hill transform: 0.011575787916969721\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,649.07\n", + "Adstocked value: 7,649.24\n", + "Saturated value: 0.3476\n", + "Final response: 9726.9439\n", + "Raw spend: 7649.068305066989\n", + "After adstock: 7649.244775655224\n", + "After hill transform: 0.3476094653660241\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.84\n", + "Adstocked value: 11,557.07\n", + "Saturated value: 0.0003\n", + "Final response: 181.2600\n", + "Raw spend: 11555.843615814663\n", + "After adstock: 11557.065838036886\n", + "After hill transform: 0.00033558166648830085\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0233\n", + "Raw spend: 54660.60175792961\n", + "After adstock: 54660.935091262945\n", + "After hill transform: 0.34695865611744314\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.53\n", + "Adstocked value: 4,191.87\n", + "Saturated value: 0.0116\n", + "Final response: 777.6668\n", + "Raw spend: 4191.533402852313\n", + "After adstock: 4191.866736185646\n", + "After hill transform: 0.011576636745139883\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.61\n", + "Adstocked value: 7,648.79\n", + "Saturated value: 0.3476\n", + "Final response: 9725.8873\n", + "Raw spend: 7648.609367632858\n", + "After adstock: 7648.785838221093\n", + "After hill transform: 0.34757170328747433\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.84\n", + "Adstocked value: 11,557.07\n", + "Saturated value: 0.0003\n", + "Final response: 181.2600\n", + "Raw spend: 11555.843615829564\n", + "After adstock: 11557.065838051787\n", + "After hill transform: 0.000335581666489597\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0233\n", + "Raw spend: 54660.60175792961\n", + "After adstock: 54660.935091262945\n", + "After hill transform: 0.34695865611744314\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.53\n", + "Adstocked value: 4,191.87\n", + "Saturated value: 0.0116\n", + "Final response: 777.6668\n", + "Raw spend: 4191.533402852313\n", + "After adstock: 4191.866736185646\n", + "After hill transform: 0.011576636745139883\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.61\n", + "Adstocked value: 7,648.79\n", + "Saturated value: 0.3476\n", + "Final response: 9725.8873\n", + "Raw spend: 7648.609367632858\n", + "After adstock: 7648.785838221093\n", + "After hill transform: 0.34757170328747433\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.84\n", + "Adstocked value: 11,557.07\n", + "Saturated value: 0.0003\n", + "Final response: 181.2600\n", + "Raw spend: 11555.843615814663\n", + "After adstock: 11557.065838036886\n", + "After hill transform: 0.00033558166648830085\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0233\n", + "Raw spend: 54660.60175794451\n", + "After adstock: 54660.93509127785\n", + "After hill transform: 0.3469586561174794\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.53\n", + "Adstocked value: 4,191.87\n", + "Saturated value: 0.0116\n", + "Final response: 777.6668\n", + "Raw spend: 4191.533402852313\n", + "After adstock: 4191.866736185646\n", + "After hill transform: 0.011576636745139883\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.61\n", + "Adstocked value: 7,648.79\n", + "Saturated value: 0.3476\n", + "Final response: 9725.8873\n", + "Raw spend: 7648.609367632858\n", + "After adstock: 7648.785838221093\n", + "After hill transform: 0.34757170328747433\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.84\n", + "Adstocked value: 11,557.07\n", + "Saturated value: 0.0003\n", + "Final response: 181.2600\n", + "Raw spend: 11555.843615814663\n", + "After adstock: 11557.065838036886\n", + "After hill transform: 0.00033558166648830085\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0233\n", + "Raw spend: 54660.60175792961\n", + "After adstock: 54660.935091262945\n", + "After hill transform: 0.34695865611744314\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.53\n", + "Adstocked value: 4,191.87\n", + "Saturated value: 0.0116\n", + "Final response: 777.6668\n", + "Raw spend: 4191.533402867214\n", + "After adstock: 4191.866736200547\n", + "After hill transform: 0.011576636745246966\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.61\n", + "Adstocked value: 7,648.79\n", + "Saturated value: 0.3476\n", + "Final response: 9725.8873\n", + "Raw spend: 7648.609367632858\n", + "After adstock: 7648.785838221093\n", + "After hill transform: 0.34757170328747433\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.84\n", + "Adstocked value: 11,557.07\n", + "Saturated value: 0.0003\n", + "Final response: 181.2600\n", + "Raw spend: 11555.843615814663\n", + "After adstock: 11557.065838036886\n", + "After hill transform: 0.00033558166648830085\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0233\n", + "Raw spend: 54660.60175792961\n", + "After adstock: 54660.935091262945\n", + "After hill transform: 0.34695865611744314\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.53\n", + "Adstocked value: 4,191.87\n", + "Saturated value: 0.0116\n", + "Final response: 777.6668\n", + "Raw spend: 4191.533402852313\n", + "After adstock: 4191.866736185646\n", + "After hill transform: 0.011576636745139883\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.61\n", + "Adstocked value: 7,648.79\n", + "Saturated value: 0.3476\n", + "Final response: 9725.8873\n", + "Raw spend: 7648.609367647759\n", + "After adstock: 7648.785838235995\n", + "After hill transform: 0.34757170328870035\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 10,912.19\n", + "Adstocked value: 10,913.42\n", + "Saturated value: 0.0003\n", + "Final response: 152.6682\n", + "Raw spend: 10912.192904857224\n", + "After adstock: 10913.415127079446\n", + "After hill transform: 0.00028264723244837475\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,657.55\n", + "Adstocked value: 54,657.88\n", + "Saturated value: 0.3470\n", + "Final response: 49581.9632\n", + "Raw spend: 54657.550362715\n", + "After adstock: 54657.88369604834\n", + "After hill transform: 0.3469512378802928\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,973.93\n", + "Adstocked value: 3,974.27\n", + "Saturated value: 0.0101\n", + "Final response: 676.8729\n", + "Raw spend: 3973.93238550889\n", + "After adstock: 3974.2657188422236\n", + "After hill transform: 0.010076181205697018\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,512.91\n", + "Adstocked value: 8,513.09\n", + "Saturated value: 0.4176\n", + "Final response: 11685.6355\n", + "Raw spend: 8512.912491149666\n", + "After adstock: 8513.088961737902\n", + "After hill transform: 0.41760675648238776\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,491.48\n", + "Adstocked value: 11,492.70\n", + "Saturated value: 0.0003\n", + "Final response: 178.2528\n", + "Raw spend: 11491.478544718919\n", + "After adstock: 11492.700766941141\n", + "After hill transform: 0.0003300140211187282\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.30\n", + "Adstocked value: 54,660.63\n", + "Saturated value: 0.3470\n", + "Final response: 49582.9173\n", + "Raw spend: 54660.29661840815\n", + "After adstock: 54660.62995174149\n", + "After hill transform: 0.3469579143090183\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,169.77\n", + "Adstocked value: 4,170.11\n", + "Saturated value: 0.0114\n", + "Final response: 767.2053\n", + "Raw spend: 4169.773301117971\n", + "After adstock: 4170.106634451304\n", + "After hill transform: 0.01142090287069827\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,735.04\n", + "Adstocked value: 7,735.22\n", + "Saturated value: 0.3547\n", + "Final response: 9924.7013\n", + "Raw spend: 7735.039679984539\n", + "After adstock: 7735.2161505727745\n", + "After hill transform: 0.35467667296092076\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,549.41\n", + "Adstocked value: 11,550.63\n", + "Saturated value: 0.0003\n", + "Final response: 180.9578\n", + "Raw spend: 11549.407108705089\n", + "After adstock: 11550.629330927311\n", + "After hill transform: 0.000335022108909487\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.57\n", + "Adstocked value: 54,660.90\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0127\n", + "Raw spend: 54660.571243977465\n", + "After adstock: 54660.9045773108\n", + "After hill transform: 0.3469585819367536\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,189.36\n", + "Adstocked value: 4,189.69\n", + "Saturated value: 0.0116\n", + "Final response: 776.6168\n", + "Raw spend: 4189.357392678879\n", + "After adstock: 4189.690726012212\n", + "After hill transform: 0.011561006002026858\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,657.25\n", + "Adstocked value: 7,657.43\n", + "Saturated value: 0.3483\n", + "Final response: 9745.7856\n", + "Raw spend: 7657.252398868026\n", + "After adstock: 7657.428869456261\n", + "After hill transform: 0.3482828061433747\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.20\n", + "Adstocked value: 11,556.42\n", + "Saturated value: 0.0003\n", + "Final response: 181.2298\n", + "Raw spend: 11555.199965103706\n", + "After adstock: 11556.422187325928\n", + "After hill transform: 0.00033552568274899513\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0223\n", + "Raw spend: 54660.598706534394\n", + "After adstock: 54660.93203986773\n", + "After hill transform: 0.34695864869937576\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.32\n", + "Adstocked value: 4,191.65\n", + "Saturated value: 0.0116\n", + "Final response: 777.5617\n", + "Raw spend: 4191.3158018349695\n", + "After adstock: 4191.649135168303\n", + "After hill transform: 0.011575073096808051\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,649.47\n", + "Adstocked value: 7,649.65\n", + "Saturated value: 0.3476\n", + "Final response: 9727.8773\n", + "Raw spend: 7649.473670756375\n", + "After adstock: 7649.65014134461\n", + "After hill transform: 0.34764281918854273\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.78\n", + "Adstocked value: 11,557.00\n", + "Saturated value: 0.0003\n", + "Final response: 181.2570\n", + "Raw spend: 11555.779250743568\n", + "After adstock: 11557.00147296579\n", + "After hill transform: 0.0003355760678345051\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.60145279009\n", + "After adstock: 54660.93478612343\n", + "After hill transform: 0.3469586553756364\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6563\n", + "Raw spend: 4191.511642750579\n", + "After adstock: 4191.844976083912\n", + "After hill transform: 0.011576480374566035\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.70\n", + "Adstocked value: 7,648.87\n", + "Saturated value: 0.3476\n", + "Final response: 9726.0863\n", + "Raw spend: 7648.69579794521\n", + "After adstock: 7648.872268533445\n", + "After hill transform: 0.3475788149332891\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.78\n", + "Adstocked value: 11,557.00\n", + "Saturated value: 0.0003\n", + "Final response: 181.2570\n", + "Raw spend: 11555.779250758469\n", + "After adstock: 11557.001472980692\n", + "After hill transform: 0.00033557606783580124\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.60145279009\n", + "After adstock: 54660.93478612343\n", + "After hill transform: 0.3469586553756364\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6563\n", + "Raw spend: 4191.511642750579\n", + "After adstock: 4191.844976083912\n", + "After hill transform: 0.011576480374566035\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.70\n", + "Adstocked value: 7,648.87\n", + "Saturated value: 0.3476\n", + "Final response: 9726.0863\n", + "Raw spend: 7648.69579794521\n", + "After adstock: 7648.872268533445\n", + "After hill transform: 0.3475788149332891\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.78\n", + "Adstocked value: 11,557.00\n", + "Saturated value: 0.0003\n", + "Final response: 181.2570\n", + "Raw spend: 11555.779250743568\n", + "After adstock: 11557.00147296579\n", + "After hill transform: 0.0003355760678345051\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.60145280499\n", + "After adstock: 54660.93478613833\n", + "After hill transform: 0.3469586553756727\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6563\n", + "Raw spend: 4191.511642750579\n", + "After adstock: 4191.844976083912\n", + "After hill transform: 0.011576480374566035\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.70\n", + "Adstocked value: 7,648.87\n", + "Saturated value: 0.3476\n", + "Final response: 9726.0863\n", + "Raw spend: 7648.69579794521\n", + "After adstock: 7648.872268533445\n", + "After hill transform: 0.3475788149332891\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.78\n", + "Adstocked value: 11,557.00\n", + "Saturated value: 0.0003\n", + "Final response: 181.2570\n", + "Raw spend: 11555.779250743568\n", + "After adstock: 11557.00147296579\n", + "After hill transform: 0.0003355760678345051\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.60145279009\n", + "After adstock: 54660.93478612343\n", + "After hill transform: 0.3469586553756364\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6563\n", + "Raw spend: 4191.51164276548\n", + "After adstock: 4191.844976098813\n", + "After hill transform: 0.011576480374673116\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.70\n", + "Adstocked value: 7,648.87\n", + "Saturated value: 0.3476\n", + "Final response: 9726.0863\n", + "Raw spend: 7648.69579794521\n", + "After adstock: 7648.872268533445\n", + "After hill transform: 0.3475788149332891\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.78\n", + "Adstocked value: 11,557.00\n", + "Saturated value: 0.0003\n", + "Final response: 181.2570\n", + "Raw spend: 11555.779250743568\n", + "After adstock: 11557.00147296579\n", + "After hill transform: 0.0003355760678345051\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.60145279009\n", + "After adstock: 54660.93478612343\n", + "After hill transform: 0.3469586553756364\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6563\n", + "Raw spend: 4191.511642750579\n", + "After adstock: 4191.844976083912\n", + "After hill transform: 0.011576480374566035\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.70\n", + "Adstocked value: 7,648.87\n", + "Saturated value: 0.3476\n", + "Final response: 9726.0863\n", + "Raw spend: 7648.695797960111\n", + "After adstock: 7648.872268548346\n", + "After hill transform: 0.34757881493451526\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 8,336.66\n", + "Adstocked value: 8,337.88\n", + "Saturated value: 0.0001\n", + "Final response: 68.1550\n", + "Raw spend: 8336.662571280947\n", + "After adstock: 8337.88479350317\n", + "After hill transform: 0.0001261810426152918\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,645.48\n", + "Adstocked value: 54,645.82\n", + "Saturated value: 0.3469\n", + "Final response: 49577.7699\n", + "Raw spend: 54645.48180266083\n", + "After adstock: 54645.81513599417\n", + "After hill transform: 0.3469218947125419\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,102.28\n", + "Adstocked value: 3,102.62\n", + "Saturated value: 0.0053\n", + "Final response: 354.4313\n", + "Raw spend: 3102.2833406406658\n", + "After adstock: 3102.6166739739992\n", + "After hill transform: 0.005276196548658145\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 11,972.16\n", + "Adstocked value: 11,972.34\n", + "Saturated value: 0.6488\n", + "Final response: 18155.0217\n", + "Raw spend: 11972.160429648313\n", + "After adstock: 11972.336900236549\n", + "After hill transform: 0.6488016598568297\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,233.87\n", + "Adstocked value: 11,235.09\n", + "Saturated value: 0.0003\n", + "Final response: 166.5491\n", + "Raw spend: 11233.867582797306\n", + "After adstock: 11235.089805019528\n", + "After hill transform: 0.00030834611629327913\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,659.09\n", + "Adstocked value: 54,659.42\n", + "Saturated value: 0.3470\n", + "Final response: 49582.4980\n", + "Raw spend: 54659.089487777164\n", + "After adstock: 54659.4228211105\n", + "After hill transform: 0.34695497968478045\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,082.59\n", + "Adstocked value: 4,082.92\n", + "Saturated value: 0.0108\n", + "Final response: 726.1452\n", + "Raw spend: 4082.5888125395877\n", + "After adstock: 4082.922145872921\n", + "After hill transform: 0.01080966819599392\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,081.04\n", + "Adstocked value: 8,081.22\n", + "Saturated value: 0.3829\n", + "Final response: 10715.5165\n", + "Raw spend: 8081.04226111552\n", + "After adstock: 8081.218731703755\n", + "After hill transform: 0.3829378477078507\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,523.59\n", + "Adstocked value: 11,524.81\n", + "Saturated value: 0.0003\n", + "Final response: 179.7488\n", + "Raw spend: 11523.588083948942\n", + "After adstock: 11524.810306171164\n", + "After hill transform: 0.00033278377687751253\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.45\n", + "Adstocked value: 54,660.78\n", + "Saturated value: 0.3470\n", + "Final response: 49582.9707\n", + "Raw spend: 54660.4502562888\n", + "After adstock: 54660.78358962214\n", + "After hill transform: 0.34695828781030486\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,180.62\n", + "Adstocked value: 4,180.95\n", + "Saturated value: 0.0115\n", + "Final response: 772.4090\n", + "Raw spend: 4180.61935972948\n", + "After adstock: 4180.952693062813\n", + "After hill transform: 0.011498367262864542\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,691.93\n", + "Adstocked value: 7,692.11\n", + "Saturated value: 0.3511\n", + "Final response: 9825.5864\n", + "Raw spend: 7691.930444262241\n", + "After adstock: 7692.106914850476\n", + "After hill transform: 0.35113462801835943\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,552.56\n", + "Adstocked value: 11,553.78\n", + "Saturated value: 0.0003\n", + "Final response: 181.1058\n", + "Raw spend: 11552.560134064106\n", + "After adstock: 11553.782356286329\n", + "After hill transform: 0.0003352961393990028\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.59\n", + "Adstocked value: 54,660.92\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0180\n", + "Raw spend: 54660.58633313996\n", + "After adstock: 54660.919666473295\n", + "After hill transform: 0.3469586186191408\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,190.42\n", + "Adstocked value: 4,190.76\n", + "Saturated value: 0.0116\n", + "Final response: 777.1306\n", + "Raw spend: 4190.422414448469\n", + "After adstock: 4190.755747781802\n", + "After hill transform: 0.01156865468579972\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,653.02\n", + "Adstocked value: 7,653.20\n", + "Saturated value: 0.3479\n", + "Final response: 9736.0403\n", + "Raw spend: 7653.019262576913\n", + "After adstock: 7653.195733165148\n", + "After hill transform: 0.34793454174195676\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.46\n", + "Adstocked value: 11,556.68\n", + "Saturated value: 0.0003\n", + "Final response: 181.2419\n", + "Raw spend: 11555.457339075621\n", + "After adstock: 11556.679561297844\n", + "After hill transform: 0.0003355480679911761\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0227\n", + "Raw spend: 54660.59994082508\n", + "After adstock: 54660.933274158415\n", + "After hill transform: 0.34695865169998724\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.40\n", + "Adstocked value: 4,191.74\n", + "Saturated value: 0.0116\n", + "Final response: 777.6037\n", + "Raw spend: 4191.402719920368\n", + "After adstock: 4191.736053253701\n", + "After hill transform: 0.011575697661855329\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,649.13\n", + "Adstocked value: 7,649.30\n", + "Saturated value: 0.3476\n", + "Final response: 9727.0817\n", + "Raw spend: 7649.128144408381\n", + "After adstock: 7649.304614996616\n", + "After hill transform: 0.3476143890134251\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.75\n", + "Adstocked value: 11,556.97\n", + "Saturated value: 0.0003\n", + "Final response: 181.2555\n", + "Raw spend: 11555.747059576774\n", + "After adstock: 11556.969281798996\n", + "After hill transform: 0.0003355732677801681\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.60130159359\n", + "After adstock: 54660.934634926925\n", + "After hill transform: 0.3469586550080716\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.50\n", + "Adstocked value: 4,191.83\n", + "Saturated value: 0.0116\n", + "Final response: 777.6510\n", + "Raw spend: 4191.500750467558\n", + "After adstock: 4191.834083800891\n", + "After hill transform: 0.011576402101856563\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.74\n", + "Adstocked value: 7,648.92\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1858\n", + "Raw spend: 7648.739032591527\n", + "After adstock: 7648.915503179762\n", + "After hill transform: 0.3475823723552395\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.78\n", + "Adstocked value: 11,557.00\n", + "Saturated value: 0.0003\n", + "Final response: 181.2569\n", + "Raw spend: 11555.776031626889\n", + "After adstock: 11556.998253849111\n", + "After hill transform: 0.00033557578782837135\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.60143767044\n", + "After adstock: 54660.93477100378\n", + "After hill transform: 0.34695865533888\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6557\n", + "Raw spend: 4191.510553522277\n", + "After adstock: 4191.84388685561\n", + "After hill transform: 0.011576472547280708\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.70\n", + "Adstocked value: 7,648.88\n", + "Saturated value: 0.3476\n", + "Final response: 9726.0962\n", + "Raw spend: 7648.700121409842\n", + "After adstock: 7648.876591998077\n", + "After hill transform: 0.34757917067562355\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.78\n", + "Adstocked value: 11,557.00\n", + "Saturated value: 0.0003\n", + "Final response: 181.2569\n", + "Raw spend: 11555.77603164179\n", + "After adstock: 11556.998253864012\n", + "After hill transform: 0.0003355757878296675\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.60143767044\n", + "After adstock: 54660.93477100378\n", + "After hill transform: 0.34695865533888\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6557\n", + "Raw spend: 4191.510553522277\n", + "After adstock: 4191.84388685561\n", + "After hill transform: 0.011576472547280708\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.70\n", + "Adstocked value: 7,648.88\n", + "Saturated value: 0.3476\n", + "Final response: 9726.0962\n", + "Raw spend: 7648.700121409842\n", + "After adstock: 7648.876591998077\n", + "After hill transform: 0.34757917067562355\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.78\n", + "Adstocked value: 11,557.00\n", + "Saturated value: 0.0003\n", + "Final response: 181.2569\n", + "Raw spend: 11555.776031626889\n", + "After adstock: 11556.998253849111\n", + "After hill transform: 0.00033557578782837135\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.60143768534\n", + "After adstock: 54660.93477101868\n", + "After hill transform: 0.3469586553389162\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6557\n", + "Raw spend: 4191.510553522277\n", + "After adstock: 4191.84388685561\n", + "After hill transform: 0.011576472547280708\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.70\n", + "Adstocked value: 7,648.88\n", + "Saturated value: 0.3476\n", + "Final response: 9726.0962\n", + "Raw spend: 7648.700121409842\n", + "After adstock: 7648.876591998077\n", + "After hill transform: 0.34757917067562355\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.78\n", + "Adstocked value: 11,557.00\n", + "Saturated value: 0.0003\n", + "Final response: 181.2569\n", + "Raw spend: 11555.776031626889\n", + "After adstock: 11556.998253849111\n", + "After hill transform: 0.00033557578782837135\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.60143767044\n", + "After adstock: 54660.93477100378\n", + "After hill transform: 0.34695865533888\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6557\n", + "Raw spend: 4191.510553537179\n", + "After adstock: 4191.843886870512\n", + "After hill transform: 0.011576472547387789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.70\n", + "Adstocked value: 7,648.88\n", + "Saturated value: 0.3476\n", + "Final response: 9726.0962\n", + "Raw spend: 7648.700121409842\n", + "After adstock: 7648.876591998077\n", + "After hill transform: 0.34757917067562355\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.78\n", + "Adstocked value: 11,557.00\n", + "Saturated value: 0.0003\n", + "Final response: 181.2569\n", + "Raw spend: 11555.776031626889\n", + "After adstock: 11556.998253849111\n", + "After hill transform: 0.00033557578782837135\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.60143767044\n", + "After adstock: 54660.93477100378\n", + "After hill transform: 0.34695865533888\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6557\n", + "Raw spend: 4191.510553522277\n", + "After adstock: 4191.84388685561\n", + "After hill transform: 0.011576472547280708\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.70\n", + "Adstocked value: 7,648.88\n", + "Saturated value: 0.3476\n", + "Final response: 9726.0962\n", + "Raw spend: 7648.700121424743\n", + "After adstock: 7648.876592012978\n", + "After hill transform: 0.3475791706768496\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 7,763.51\n", + "Adstocked value: 7,764.73\n", + "Saturated value: 0.0001\n", + "Final response: 55.0586\n", + "Raw spend: 7763.5105958019385\n", + "After adstock: 7764.732818024161\n", + "After hill transform: 0.00010193450741557675\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,642.61\n", + "Adstocked value: 54,642.95\n", + "Saturated value: 0.3469\n", + "Final response: 49576.7729\n", + "Raw spend: 54642.61286218277\n", + "After adstock: 54642.9461955161\n", + "After hill transform: 0.3469149184667196\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,902.60\n", + "Adstocked value: 2,902.93\n", + "Saturated value: 0.0044\n", + "Final response: 297.7444\n", + "Raw spend: 2902.601437655614\n", + "After adstock: 2902.9347709889475\n", + "After hill transform: 0.0044323333465013685\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.863248397434\n", + "After adstock: 12748.03971898567\n", + "After hill transform: 0.6874038368912276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,176.55\n", + "Adstocked value: 11,177.77\n", + "Saturated value: 0.0003\n", + "Final response: 164.0167\n", + "Raw spend: 11176.549488044393\n", + "After adstock: 11177.771710266616\n", + "After hill transform: 0.0003036575624582831\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,658.80\n", + "Adstocked value: 54,659.14\n", + "Saturated value: 0.3470\n", + "Final response: 49582.3983\n", + "Raw spend: 54658.80258012167\n", + "After adstock: 54659.13591345501\n", + "After hill transform: 0.34695428218313523\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,062.62\n", + "Adstocked value: 4,062.95\n", + "Saturated value: 0.0107\n", + "Final response: 716.9324\n", + "Raw spend: 4062.619641935611\n", + "After adstock: 4062.9529752689446\n", + "After hill transform: 0.01067252199651766\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,158.62\n", + "Adstocked value: 8,158.79\n", + "Saturated value: 0.3892\n", + "Final response: 10891.3698\n", + "Raw spend: 8158.616434108601\n", + "After adstock: 8158.792904696837\n", + "After hill transform: 0.3892222733487027\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,517.85\n", + "Adstocked value: 11,519.08\n", + "Saturated value: 0.0003\n", + "Final response: 179.4810\n", + "Raw spend: 11517.853377268639\n", + "After adstock: 11519.075599490861\n", + "After hill transform: 0.00033228797247584466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.42\n", + "Adstocked value: 54,660.75\n", + "Saturated value: 0.3470\n", + "Final response: 49582.9607\n", + "Raw spend: 54660.42155191556\n", + "After adstock: 54660.7548852489\n", + "After hill transform: 0.34695821802861926\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,178.62\n", + "Adstocked value: 4,178.95\n", + "Saturated value: 0.0115\n", + "Final response: 771.4488\n", + "Raw spend: 4178.621462363611\n", + "After adstock: 4178.954795696944\n", + "After hill transform: 0.011484074167620819\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,699.69\n", + "Adstocked value: 7,699.87\n", + "Saturated value: 0.3518\n", + "Final response: 9843.4383\n", + "Raw spend: 7699.691752679718\n", + "After adstock: 7699.868223267953\n", + "After hill transform: 0.35177259661560056\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,551.98\n", + "Adstocked value: 11,553.21\n", + "Saturated value: 0.0003\n", + "Final response: 181.0788\n", + "Raw spend: 11551.983766191064\n", + "After adstock: 11553.205988413287\n", + "After hill transform: 0.00033524603593119187\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.58\n", + "Adstocked value: 54,660.92\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0170\n", + "Raw spend: 54660.58344909496\n", + "After adstock: 54660.91678242829\n", + "After hill transform: 0.34695861160790703\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,190.22\n", + "Adstocked value: 4,190.55\n", + "Saturated value: 0.0116\n", + "Final response: 777.0337\n", + "Raw spend: 4190.221644406411\n", + "After adstock: 4190.554977739744\n", + "After hill transform: 0.011567212578692993\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,653.80\n", + "Adstocked value: 7,653.98\n", + "Saturated value: 0.3480\n", + "Final response: 9737.8361\n", + "Raw spend: 7653.799284536829\n", + "After adstock: 7653.975755125064\n", + "After hill transform: 0.3479987172050147\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.40\n", + "Adstocked value: 11,556.62\n", + "Saturated value: 0.0003\n", + "Final response: 181.2391\n", + "Raw spend: 11555.396805083306\n", + "After adstock: 11556.619027305529\n", + "After hill transform: 0.0003355428029246024\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0226\n", + "Raw spend: 54660.59963881289\n", + "After adstock: 54660.93297214623\n", + "After hill transform: 0.3469586509657832\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.38\n", + "Adstocked value: 4,191.71\n", + "Saturated value: 0.0116\n", + "Final response: 777.5935\n", + "Raw spend: 4191.381662610691\n", + "After adstock: 4191.714995944024\n", + "After hill transform: 0.011575546349019404\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,649.21\n", + "Adstocked value: 7,649.39\n", + "Saturated value: 0.3476\n", + "Final response: 9727.2703\n", + "Raw spend: 7649.210037722541\n", + "After adstock: 7649.386508310776\n", + "After hill transform: 0.347621127276551\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.74\n", + "Adstocked value: 11,556.96\n", + "Saturated value: 0.0003\n", + "Final response: 181.2551\n", + "Raw spend: 11555.73810897253\n", + "After adstock: 11556.960331194752\n", + "After hill transform: 0.00033557248924084344\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.601257784685\n", + "After adstock: 54660.93459111802\n", + "After hill transform: 0.3469586549015703\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.50\n", + "Adstocked value: 4,191.83\n", + "Saturated value: 0.0116\n", + "Final response: 777.6495\n", + "Raw spend: 4191.497664431119\n", + "After adstock: 4191.830997764452\n", + "After hill transform: 0.011576379925440456\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.75\n", + "Adstocked value: 7,648.93\n", + "Saturated value: 0.3476\n", + "Final response: 9726.2136\n", + "Raw spend: 7648.751113041111\n", + "After adstock: 7648.927583629346\n", + "After hill transform: 0.34758336635510434\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.77\n", + "Adstocked value: 11,556.99\n", + "Saturated value: 0.0003\n", + "Final response: 181.2567\n", + "Raw spend: 11555.772239361453\n", + "After adstock: 11556.994461583676\n", + "After hill transform: 0.00033557545796864707\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.601419681865\n", + "After adstock: 54660.9347530152\n", + "After hill transform: 0.346958655295149\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6551\n", + "Raw spend: 4191.509264613162\n", + "After adstock: 4191.842597946495\n", + "After hill transform: 0.01157646328507654\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.88\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1080\n", + "Raw spend: 7648.705220572969\n", + "After adstock: 7648.881691161204\n", + "After hill transform: 0.3475795902437654\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.77\n", + "Adstocked value: 11,556.99\n", + "Saturated value: 0.0003\n", + "Final response: 181.2567\n", + "Raw spend: 11555.772239376354\n", + "After adstock: 11556.994461598577\n", + "After hill transform: 0.0003355754579699432\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.601419681865\n", + "After adstock: 54660.9347530152\n", + "After hill transform: 0.346958655295149\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6551\n", + "Raw spend: 4191.509264613162\n", + "After adstock: 4191.842597946495\n", + "After hill transform: 0.01157646328507654\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.88\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1080\n", + "Raw spend: 7648.705220572969\n", + "After adstock: 7648.881691161204\n", + "After hill transform: 0.3475795902437654\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.77\n", + "Adstocked value: 11,556.99\n", + "Saturated value: 0.0003\n", + "Final response: 181.2567\n", + "Raw spend: 11555.772239361453\n", + "After adstock: 11556.994461583676\n", + "After hill transform: 0.00033557545796864707\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.601419696766\n", + "After adstock: 54660.9347530301\n", + "After hill transform: 0.3469586552951852\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6551\n", + "Raw spend: 4191.509264613162\n", + "After adstock: 4191.842597946495\n", + "After hill transform: 0.01157646328507654\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.88\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1080\n", + "Raw spend: 7648.705220572969\n", + "After adstock: 7648.881691161204\n", + "After hill transform: 0.3475795902437654\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.77\n", + "Adstocked value: 11,556.99\n", + "Saturated value: 0.0003\n", + "Final response: 181.2567\n", + "Raw spend: 11555.772239361453\n", + "After adstock: 11556.994461583676\n", + "After hill transform: 0.00033557545796864707\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.601419681865\n", + "After adstock: 54660.9347530152\n", + "After hill transform: 0.346958655295149\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6551\n", + "Raw spend: 4191.509264628063\n", + "After adstock: 4191.842597961396\n", + "After hill transform: 0.01157646328518362\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.88\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1080\n", + "Raw spend: 7648.705220572969\n", + "After adstock: 7648.881691161204\n", + "After hill transform: 0.3475795902437654\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.77\n", + "Adstocked value: 11,556.99\n", + "Saturated value: 0.0003\n", + "Final response: 181.2567\n", + "Raw spend: 11555.772239361453\n", + "After adstock: 11556.994461583676\n", + "After hill transform: 0.00033557545796864707\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.601419681865\n", + "After adstock: 54660.9347530152\n", + "After hill transform: 0.346958655295149\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6551\n", + "Raw spend: 4191.509264613162\n", + "After adstock: 4191.842597946495\n", + "After hill transform: 0.01157646328507654\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.88\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1080\n", + "Raw spend: 7648.70522058787\n", + "After adstock: 7648.881691176105\n", + "After hill transform: 0.34757959024499147\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,540.53\n", + "Adstocked value: 11,541.75\n", + "Saturated value: 0.0003\n", + "Final response: 180.5414\n", + "Raw spend: 11540.527242448661\n", + "After adstock: 11541.749464670884\n", + "After hill transform: 0.0003342511582171198\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.51\n", + "Adstocked value: 54,660.84\n", + "Saturated value: 0.3470\n", + "Final response: 49582.9905\n", + "Raw spend: 54660.50715025072\n", + "After adstock: 54660.840483584056\n", + "After hill transform: 0.3469584261221216\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,187.94\n", + "Adstocked value: 4,188.27\n", + "Saturated value: 0.0116\n", + "Final response: 775.9315\n", + "Raw spend: 4187.936221676395\n", + "After adstock: 4188.269555009728\n", + "After hill transform: 0.011550804314158487\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,667.62\n", + "Adstocked value: 7,667.79\n", + "Saturated value: 0.3491\n", + "Final response: 9769.6440\n", + "Raw spend: 7667.617529854995\n", + "After adstock: 7667.79400044323\n", + "After hill transform: 0.3491354269178552\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,554.25\n", + "Adstocked value: 11,555.47\n", + "Saturated value: 0.0003\n", + "Final response: 181.1851\n", + "Raw spend: 11554.247739670174\n", + "After adstock: 11555.469961892397\n", + "After hill transform: 0.0003354428710653133\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.59\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0200\n", + "Raw spend: 54660.59199273875\n", + "After adstock: 54660.92532607209\n", + "After hill transform: 0.3469586323778608\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.15\n", + "Adstocked value: 4,191.49\n", + "Saturated value: 0.0116\n", + "Final response: 777.4826\n", + "Raw spend: 4191.151960319485\n", + "After adstock: 4191.485293652818\n", + "After hill transform: 0.011573895840394867\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,650.60\n", + "Adstocked value: 7,650.77\n", + "Saturated value: 0.3477\n", + "Final response: 9730.4623\n", + "Raw spend: 7650.596451501171\n", + "After adstock: 7650.772922089406\n", + "After hill transform: 0.3477352010873877\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.62\n", + "Adstocked value: 11,556.84\n", + "Saturated value: 0.0003\n", + "Final response: 181.2495\n", + "Raw spend: 11555.619789392325\n", + "After adstock: 11556.842011614548\n", + "After hill transform: 0.0003355621977083542\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0229\n", + "Raw spend: 54660.60047698755\n", + "After adstock: 54660.93381032089\n", + "After hill transform: 0.34695865300342027\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.47\n", + "Adstocked value: 4,191.81\n", + "Saturated value: 0.0116\n", + "Final response: 777.6379\n", + "Raw spend: 4191.473534183794\n", + "After adstock: 4191.806867517127\n", + "After hill transform: 0.011576206525130424\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.89\n", + "Adstocked value: 7,649.07\n", + "Saturated value: 0.3476\n", + "Final response: 9726.5434\n", + "Raw spend: 7648.894343665789\n", + "After adstock: 7649.070814254024\n", + "After hill transform: 0.3475951515952139\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2560\n", + "Raw spend: 11555.75699436454\n", + "After adstock: 11556.979216586762\n", + "After hill transform: 0.0003355741319269174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.601325412434\n", + "After adstock: 54660.93465874577\n", + "After hill transform: 0.3469586550659761\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6534\n", + "Raw spend: 4191.505691570224\n", + "After adstock: 4191.839024903557\n", + "After hill transform: 0.011576437608927145\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1515\n", + "Raw spend: 7648.724132882251\n", + "After adstock: 7648.900603470486\n", + "After hill transform: 0.34758114638157644\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.77\n", + "Adstocked value: 11,556.99\n", + "Saturated value: 0.0003\n", + "Final response: 181.2566\n", + "Raw spend: 11555.770714861761\n", + "After adstock: 11556.992937083984\n", + "After hill transform: 0.00033557532536431704\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.60141025492\n", + "After adstock: 54660.93474358826\n", + "After hill transform: 0.34695865527223174\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6549\n", + "Raw spend: 4191.5089073088675\n", + "After adstock: 4191.8422406422005\n", + "After hill transform: 0.01157646071746005\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.88\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1123\n", + "Raw spend: 7648.707111803897\n", + "After adstock: 7648.883582392132\n", + "After hill transform: 0.3475797458575731\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.77\n", + "Adstocked value: 11,556.99\n", + "Saturated value: 0.0003\n", + "Final response: 181.2566\n", + "Raw spend: 11555.770714876662\n", + "After adstock: 11556.992937098885\n", + "After hill transform: 0.00033557532536561315\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.60141025492\n", + "After adstock: 54660.93474358826\n", + "After hill transform: 0.34695865527223174\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6549\n", + "Raw spend: 4191.5089073088675\n", + "After adstock: 4191.8422406422005\n", + "After hill transform: 0.01157646071746005\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.88\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1123\n", + "Raw spend: 7648.707111803897\n", + "After adstock: 7648.883582392132\n", + "After hill transform: 0.3475797458575731\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.77\n", + "Adstocked value: 11,556.99\n", + "Saturated value: 0.0003\n", + "Final response: 181.2566\n", + "Raw spend: 11555.770714861761\n", + "After adstock: 11556.992937083984\n", + "After hill transform: 0.00033557532536431704\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.601410269825\n", + "After adstock: 54660.93474360316\n", + "After hill transform: 0.34695865527226794\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6549\n", + "Raw spend: 4191.5089073088675\n", + "After adstock: 4191.8422406422005\n", + "After hill transform: 0.01157646071746005\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.88\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1123\n", + "Raw spend: 7648.707111803897\n", + "After adstock: 7648.883582392132\n", + "After hill transform: 0.3475797458575731\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.77\n", + "Adstocked value: 11,556.99\n", + "Saturated value: 0.0003\n", + "Final response: 181.2566\n", + "Raw spend: 11555.770714861761\n", + "After adstock: 11556.992937083984\n", + "After hill transform: 0.00033557532536431704\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.60141025492\n", + "After adstock: 54660.93474358826\n", + "After hill transform: 0.34695865527223174\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6549\n", + "Raw spend: 4191.508907323769\n", + "After adstock: 4191.842240657102\n", + "After hill transform: 0.011576460717567131\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.88\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1123\n", + "Raw spend: 7648.707111803897\n", + "After adstock: 7648.883582392132\n", + "After hill transform: 0.3475797458575731\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.77\n", + "Adstocked value: 11,556.99\n", + "Saturated value: 0.0003\n", + "Final response: 181.2566\n", + "Raw spend: 11555.770714861761\n", + "After adstock: 11556.992937083984\n", + "After hill transform: 0.00033557532536431704\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.60141025492\n", + "After adstock: 54660.93474358826\n", + "After hill transform: 0.34695865527223174\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6549\n", + "Raw spend: 4191.5089073088675\n", + "After adstock: 4191.8422406422005\n", + "After hill transform: 0.01157646071746005\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.88\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1123\n", + "Raw spend: 7648.707111818798\n", + "After adstock: 7648.883582407033\n", + "After hill transform: 0.3475797458587992\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,469.94\n", + "Adstocked value: 11,471.17\n", + "Saturated value: 0.0003\n", + "Final response: 177.2541\n", + "Raw spend: 11469.943525333294\n", + "After adstock: 11471.165747555517\n", + "After hill transform: 0.0003281650451913002\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.14\n", + "Adstocked value: 54,660.48\n", + "Saturated value: 0.3470\n", + "Final response: 49582.8644\n", + "Raw spend: 54660.14424029461\n", + "After adstock: 54660.47757362795\n", + "After hill transform: 0.3469575438694371\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,175.23\n", + "Adstocked value: 4,175.56\n", + "Saturated value: 0.0115\n", + "Final response: 769.8209\n", + "Raw spend: 4175.23048594542\n", + "After adstock: 4175.563819278753\n", + "After hill transform: 0.01145983946832431\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,751.27\n", + "Adstocked value: 7,751.45\n", + "Saturated value: 0.3560\n", + "Final response: 9961.9900\n", + "Raw spend: 7751.269892657431\n", + "After adstock: 7751.446363245666\n", + "After hill transform: 0.3560092499471355\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,547.19\n", + "Adstocked value: 11,548.41\n", + "Saturated value: 0.0003\n", + "Final response: 180.8537\n", + "Raw spend: 11547.187995908915\n", + "After adstock: 11548.410218131137\n", + "After hill transform: 0.00033482933450959215\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.56\n", + "Adstocked value: 54,660.89\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0073\n", + "Raw spend: 54660.555693258895\n", + "After adstock: 54660.88902659223\n", + "After hill transform: 0.3469585441322955\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,189.88\n", + "Adstocked value: 4,190.21\n", + "Saturated value: 0.0116\n", + "Final response: 776.8694\n", + "Raw spend: 4189.8810651725225\n", + "After adstock: 4190.214398505856\n", + "After hill transform: 0.01156476648727878\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,658.96\n", + "Adstocked value: 7,659.14\n", + "Saturated value: 0.3484\n", + "Final response: 9749.7243\n", + "Raw spend: 7658.96338988925\n", + "After adstock: 7659.139860477485\n", + "After hill transform: 0.3484235624997459\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,554.91\n", + "Adstocked value: 11,556.13\n", + "Saturated value: 0.0003\n", + "Final response: 181.2163\n", + "Raw spend: 11554.912442966477\n", + "After adstock: 11556.1346651887\n", + "After hill transform: 0.00033550067652953635\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0216\n", + "Raw spend: 54660.59683855532\n", + "After adstock: 54660.930171888656\n", + "After hill transform: 0.3469586441582415\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.35\n", + "Adstocked value: 4,191.68\n", + "Saturated value: 0.0116\n", + "Final response: 777.5764\n", + "Raw spend: 4191.346123095233\n", + "After adstock: 4191.6794564285665\n", + "After hill transform: 0.01157529097319516\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,649.73\n", + "Adstocked value: 7,649.91\n", + "Saturated value: 0.3477\n", + "Final response: 9728.4737\n", + "Raw spend: 7649.732739612432\n", + "After adstock: 7649.909210200667\n", + "After hill transform: 0.3476641354443899\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.68\n", + "Adstocked value: 11,556.91\n", + "Saturated value: 0.0003\n", + "Final response: 181.2526\n", + "Raw spend: 11555.684887672232\n", + "After adstock: 11556.907109894455\n", + "After hill transform: 0.0003355678599832249\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60095308496\n", + "After adstock: 54660.9342864183\n", + "After hill transform: 0.3469586541608327\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.49\n", + "Adstocked value: 4,191.83\n", + "Saturated value: 0.0116\n", + "Final response: 777.6471\n", + "Raw spend: 4191.492628887504\n", + "After adstock: 4191.825962220837\n", + "After hill transform: 0.0115763437398209\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.81\n", + "Adstocked value: 7,648.99\n", + "Saturated value: 0.3476\n", + "Final response: 9726.3485\n", + "Raw spend: 7648.809674584751\n", + "After adstock: 7648.986145172986\n", + "After hill transform: 0.3475881848947345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.762132142809\n", + "After adstock: 11556.984354365031\n", + "After hill transform: 0.0003355745788212316\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.60136453793\n", + "After adstock: 54660.934697871264\n", + "After hill transform: 0.3469586551610918\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6542\n", + "Raw spend: 4191.507279466731\n", + "After adstock: 4191.840612800064\n", + "After hill transform: 0.011576449019664007\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1359\n", + "Raw spend: 7648.717368081982\n", + "After adstock: 7648.8938386702175\n", + "After hill transform: 0.3475805897620733\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.76213215771\n", + "After adstock: 11556.984354379932\n", + "After hill transform: 0.0003355745788225277\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.60136453793\n", + "After adstock: 54660.934697871264\n", + "After hill transform: 0.3469586551610918\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6542\n", + "Raw spend: 4191.507279466731\n", + "After adstock: 4191.840612800064\n", + "After hill transform: 0.011576449019664007\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1359\n", + "Raw spend: 7648.717368081982\n", + "After adstock: 7648.8938386702175\n", + "After hill transform: 0.3475805897620733\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.762132142809\n", + "After adstock: 11556.984354365031\n", + "After hill transform: 0.0003355745788212316\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.60136455283\n", + "After adstock: 54660.934697886165\n", + "After hill transform: 0.346958655161128\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6542\n", + "Raw spend: 4191.507279466731\n", + "After adstock: 4191.840612800064\n", + "After hill transform: 0.011576449019664007\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1359\n", + "Raw spend: 7648.717368081982\n", + "After adstock: 7648.8938386702175\n", + "After hill transform: 0.3475805897620733\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.762132142809\n", + "After adstock: 11556.984354365031\n", + "After hill transform: 0.0003355745788212316\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.60136453793\n", + "After adstock: 54660.934697871264\n", + "After hill transform: 0.3469586551610918\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6542\n", + "Raw spend: 4191.507279481632\n", + "After adstock: 4191.840612814965\n", + "After hill transform: 0.011576449019771088\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1359\n", + "Raw spend: 7648.717368081982\n", + "After adstock: 7648.8938386702175\n", + "After hill transform: 0.3475805897620733\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.762132142809\n", + "After adstock: 11556.984354365031\n", + "After hill transform: 0.0003355745788212316\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.60136453793\n", + "After adstock: 54660.934697871264\n", + "After hill transform: 0.3469586551610918\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6542\n", + "Raw spend: 4191.507279466731\n", + "After adstock: 4191.840612800064\n", + "After hill transform: 0.011576449019664007\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1359\n", + "Raw spend: 7648.717368096884\n", + "After adstock: 7648.893838685119\n", + "After hill transform: 0.3475805897632994\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,029.72\n", + "Adstocked value: 11,030.95\n", + "Saturated value: 0.0003\n", + "Final response: 157.6468\n", + "Raw spend: 11029.7243232058\n", + "After adstock: 11030.946545428023\n", + "After hill transform: 0.00029186451631769836\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,657.84\n", + "Adstocked value: 54,658.17\n", + "Saturated value: 0.3470\n", + "Final response: 49582.0634\n", + "Raw spend: 54657.838686563795\n", + "After adstock: 54658.17201989713\n", + "After hill transform: 0.34695193883801617\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,077.75\n", + "Adstocked value: 4,078.08\n", + "Saturated value: 0.0108\n", + "Final response: 723.9063\n", + "Raw spend: 4077.7499057718946\n", + "After adstock: 4078.083239105228\n", + "After hill transform: 0.010776337781739042\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,291.28\n", + "Adstocked value: 8,291.45\n", + "Saturated value: 0.3999\n", + "Final response: 11190.5787\n", + "Raw spend: 8291.275228689272\n", + "After adstock: 8291.451699277508\n", + "After hill transform: 0.3999150315568323\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,503.16\n", + "Adstocked value: 11,504.38\n", + "Saturated value: 0.0003\n", + "Final response: 178.7960\n", + "Raw spend: 11503.158351249107\n", + "After adstock: 11504.38057347133\n", + "After hill transform: 0.00033101973304293126\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.33\n", + "Adstocked value: 54,660.66\n", + "Saturated value: 0.3470\n", + "Final response: 49582.9272\n", + "Raw spend: 54660.32509674051\n", + "After adstock: 54660.65843007385\n", + "After hill transform: 0.3469579835413178\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,180.13\n", + "Adstocked value: 4,180.46\n", + "Saturated value: 0.0115\n", + "Final response: 772.1745\n", + "Raw spend: 4180.131542097248\n", + "After adstock: 4180.464875430581\n", + "After hill transform: 0.011494876390927323\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,712.97\n", + "Adstocked value: 7,713.15\n", + "Saturated value: 0.3529\n", + "Final response: 9873.9796\n", + "Raw spend: 7712.973154142711\n", + "After adstock: 7713.149624730946\n", + "After hill transform: 0.3528640435341955\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,550.50\n", + "Adstocked value: 11,551.72\n", + "Saturated value: 0.0003\n", + "Final response: 181.0092\n", + "Raw spend: 11550.501754053439\n", + "After adstock: 11551.723976275662\n", + "After hill transform: 0.00033511722799772965\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.57\n", + "Adstocked value: 54,660.91\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0136\n", + "Raw spend: 54660.57373775819\n", + "After adstock: 54660.907071091526\n", + "After hill transform: 0.34695858799923973\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,190.37\n", + "Adstocked value: 4,190.70\n", + "Saturated value: 0.0116\n", + "Final response: 777.1051\n", + "Raw spend: 4190.369705729783\n", + "After adstock: 4190.703039063116\n", + "After hill transform: 0.011568276074890279\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,655.14\n", + "Adstocked value: 7,655.32\n", + "Saturated value: 0.3481\n", + "Final response: 9740.9295\n", + "Raw spend: 7655.142946688055\n", + "After adstock: 7655.319417276291\n", + "After hill transform: 0.34810926315711177\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.24\n", + "Adstocked value: 11,556.46\n", + "Saturated value: 0.0003\n", + "Final response: 181.2315\n", + "Raw spend: 11555.236094333872\n", + "After adstock: 11556.458316556094\n", + "After hill transform: 0.0003355288250485817\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0222\n", + "Raw spend: 54660.59860185995\n", + "After adstock: 54660.931935193286\n", + "After hill transform: 0.34695864844490787\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.39\n", + "Adstocked value: 4,191.73\n", + "Saturated value: 0.0116\n", + "Final response: 777.5992\n", + "Raw spend: 4191.393522093036\n", + "After adstock: 4191.726855426369\n", + "After hill transform: 0.011575631568301428\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,649.36\n", + "Adstocked value: 7,649.54\n", + "Saturated value: 0.3476\n", + "Final response: 9727.6154\n", + "Raw spend: 7649.35992594259\n", + "After adstock: 7649.536396530825\n", + "After hill transform: 0.3476334601991719\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.71\n", + "Adstocked value: 11,556.93\n", + "Saturated value: 0.0003\n", + "Final response: 181.2537\n", + "Raw spend: 11555.709528361915\n", + "After adstock: 11556.931750584137\n", + "After hill transform: 0.00033557000325703574\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60108827013\n", + "After adstock: 54660.934421603466\n", + "After hill transform: 0.34695865448947344\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.50\n", + "Adstocked value: 4,191.83\n", + "Saturated value: 0.0116\n", + "Final response: 777.6487\n", + "Raw spend: 4191.495903729362\n", + "After adstock: 4191.829237062695\n", + "After hill transform: 0.011576367272958835\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.78\n", + "Adstocked value: 7,648.96\n", + "Saturated value: 0.3476\n", + "Final response: 9726.2839\n", + "Raw spend: 7648.781623868043\n", + "After adstock: 7648.958094456279\n", + "After hill transform: 0.3475858768365755\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2560\n", + "Raw spend: 11555.75687176472\n", + "After adstock: 11556.979093986942\n", + "After hill transform: 0.00033557412126294266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.601336911146\n", + "After adstock: 54660.93467024448\n", + "After hill transform: 0.34695865509393\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6536\n", + "Raw spend: 4191.5061418929945\n", + "After adstock: 4191.8394752263275\n", + "After hill transform: 0.011576440844977803\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1507\n", + "Raw spend: 7648.723793660589\n", + "After adstock: 7648.900264248824\n", + "After hill transform: 0.34758111846983136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.761606105\n", + "After adstock: 11556.983828327222\n", + "After hill transform: 0.000335574533065384\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.60136177525\n", + "After adstock: 54660.93469510858\n", + "After hill transform: 0.34695865515437563\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6541\n", + "Raw spend: 4191.507165709358\n", + "After adstock: 4191.840499042691\n", + "After hill transform: 0.011576448202195234\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1374\n", + "Raw spend: 7648.718010639843\n", + "After adstock: 7648.894481228078\n", + "After hill transform: 0.34758064263285215\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.762079539028\n", + "After adstock: 11556.984301761251\n", + "After hill transform: 0.0003355745742456467\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.60136426166\n", + "After adstock: 54660.934697594996\n", + "After hill transform: 0.34695865516042024\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6542\n", + "Raw spend: 4191.507268090993\n", + "After adstock: 4191.840601424326\n", + "After hill transform: 0.011576448937917127\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1361\n", + "Raw spend: 7648.7174323377685\n", + "After adstock: 7648.893902926004\n", + "After hill transform: 0.34758059504915123\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.762126882431\n", + "After adstock: 11556.984349104654\n", + "After hill transform: 0.0003355745783636732\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.6013645103\n", + "After adstock: 54660.93469784364\n", + "After hill transform: 0.3469586551610247\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6542\n", + "Raw spend: 4191.507278329157\n", + "After adstock: 4191.84061166249\n", + "After hill transform: 0.011576449011489319\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1359\n", + "Raw spend: 7648.717374507561\n", + "After adstock: 7648.893845095796\n", + "After hill transform: 0.3475805902907811\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.762131616772\n", + "After adstock: 11556.984353838994\n", + "After hill transform: 0.0003355745787754758\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.60136453516\n", + "After adstock: 54660.9346978685\n", + "After hill transform: 0.3469586551610851\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6542\n", + "Raw spend: 4191.5072793529735\n", + "After adstock: 4191.8406126863065\n", + "After hill transform: 0.011576449018846538\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1359\n", + "Raw spend: 7648.71736872454\n", + "After adstock: 7648.8938393127755\n", + "After hill transform: 0.34758058981494416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.762132090205\n", + "After adstock: 11556.984354312428\n", + "After hill transform: 0.0003355745788166561\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.60136453765\n", + "After adstock: 54660.93469787099\n", + "After hill transform: 0.34695865516109115\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6542\n", + "Raw spend: 4191.507279455355\n", + "After adstock: 4191.840612788688\n", + "After hill transform: 0.011576449019582262\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1359\n", + "Raw spend: 7648.717368146238\n", + "After adstock: 7648.893838734473\n", + "After hill transform: 0.3475805897673604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.762132105107\n", + "After adstock: 11556.98435432733\n", + "After hill transform: 0.0003355745788179522\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.60136453765\n", + "After adstock: 54660.93469787099\n", + "After hill transform: 0.34695865516109115\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6542\n", + "Raw spend: 4191.507279455355\n", + "After adstock: 4191.840612788688\n", + "After hill transform: 0.011576449019582262\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1359\n", + "Raw spend: 7648.717368146238\n", + "After adstock: 7648.893838734473\n", + "After hill transform: 0.3475805897673604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.762132090205\n", + "After adstock: 11556.984354312428\n", + "After hill transform: 0.0003355745788166561\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.60136455255\n", + "After adstock: 54660.93469788589\n", + "After hill transform: 0.34695865516112734\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6542\n", + "Raw spend: 4191.507279455355\n", + "After adstock: 4191.840612788688\n", + "After hill transform: 0.011576449019582262\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1359\n", + "Raw spend: 7648.717368146238\n", + "After adstock: 7648.893838734473\n", + "After hill transform: 0.3475805897673604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.762132090205\n", + "After adstock: 11556.984354312428\n", + "After hill transform: 0.0003355745788166561\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.60136453765\n", + "After adstock: 54660.93469787099\n", + "After hill transform: 0.34695865516109115\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6542\n", + "Raw spend: 4191.507279470256\n", + "After adstock: 4191.8406128035895\n", + "After hill transform: 0.011576449019689343\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1359\n", + "Raw spend: 7648.717368146238\n", + "After adstock: 7648.893838734473\n", + "After hill transform: 0.3475805897673604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.762132090205\n", + "After adstock: 11556.984354312428\n", + "After hill transform: 0.0003355745788166561\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.60136453765\n", + "After adstock: 54660.93469787099\n", + "After hill transform: 0.34695865516109115\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6542\n", + "Raw spend: 4191.507279455355\n", + "After adstock: 4191.840612788688\n", + "After hill transform: 0.011576449019582262\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1359\n", + "Raw spend: 7648.717368161139\n", + "After adstock: 7648.8938387493745\n", + "After hill transform: 0.3475805897685865\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.54\n", + "Adstocked value: 11,556.76\n", + "Saturated value: 0.0003\n", + "Final response: 181.2458\n", + "Raw spend: 11555.539832992152\n", + "After adstock: 11556.762055214374\n", + "After hill transform: 0.00033555524315519235\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.55\n", + "Adstocked value: 54,660.88\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0049\n", + "Raw spend: 54660.54853026035\n", + "After adstock: 54660.881863593684\n", + "After hill transform: 0.34695852671873845\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.68\n", + "Adstocked value: 4,192.01\n", + "Saturated value: 0.0116\n", + "Final response: 777.7358\n", + "Raw spend: 4191.676457795374\n", + "After adstock: 4192.009791128707\n", + "After hill transform: 0.011577664786044722\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.82\n", + "Adstocked value: 7,649.00\n", + "Saturated value: 0.3476\n", + "Final response: 9726.3799\n", + "Raw spend: 7648.82332318289\n", + "After adstock: 7648.999793771125\n", + "After hill transform: 0.3475893079229051\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.74\n", + "Adstocked value: 11,556.96\n", + "Saturated value: 0.0003\n", + "Final response: 181.2552\n", + "Raw spend: 11555.7399021804\n", + "After adstock: 11556.962124402622\n", + "After hill transform: 0.00033557264521712654\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0214\n", + "Raw spend: 54660.59608110992\n", + "After adstock: 54660.92941444326\n", + "After hill transform: 0.34695864231686047\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.52\n", + "Adstocked value: 4,191.86\n", + "Saturated value: 0.0116\n", + "Final response: 777.6623\n", + "Raw spend: 4191.524197289357\n", + "After adstock: 4191.85753062269\n", + "After hill transform: 0.011576570592758458\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.73\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1603\n", + "Raw spend: 7648.727963649903\n", + "After adstock: 7648.9044342381385\n", + "After hill transform: 0.3475814615837517\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759909099224\n", + "After adstock: 11556.982131321447\n", + "After hill transform: 0.00033557438545636924\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0230\n", + "Raw spend: 54660.60083619488\n", + "After adstock: 54660.93416952821\n", + "After hill transform: 0.34695865387666813\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6550\n", + "Raw spend: 4191.508971238755\n", + "After adstock: 4191.842304572088\n", + "After hill transform: 0.011576461176865178\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1384\n", + "Raw spend: 7648.7184276966045\n", + "After adstock: 7648.89489828484\n", + "After hill transform: 0.3475806769490079\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.761909791107\n", + "After adstock: 11556.98413201333\n", + "After hill transform: 0.00033557455948062404\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.60131170337\n", + "After adstock: 54660.93464503671\n", + "After hill transform: 0.34695865503264883\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6542\n", + "Raw spend: 4191.507448633695\n", + "After adstock: 4191.840781967028\n", + "After hill transform: 0.011576450235310204\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1362\n", + "Raw spend: 7648.717474101275\n", + "After adstock: 7648.89394468951\n", + "After hill transform: 0.34758059848552525\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.762073999394\n", + "After adstock: 11556.984296221617\n", + "After hill transform: 0.00033557457376379797\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.60135073109\n", + "After adstock: 54660.93468406443\n", + "After hill transform: 0.3469586551275269\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6542\n", + "Raw spend: 4191.507323664743\n", + "After adstock: 4191.840656998076\n", + "After hill transform: 0.011576449337274152\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1360\n", + "Raw spend: 7648.717395834223\n", + "After adstock: 7648.893866422458\n", + "After hill transform: 0.347580592045576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.762126281124\n", + "After adstock: 11556.984348503347\n", + "After hill transform: 0.0003355745783113703\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.601363156995\n", + "After adstock: 54660.93469649033\n", + "After hill transform: 0.3469586551577347\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6542\n", + "Raw spend: 4191.507283876294\n", + "After adstock: 4191.840617209627\n", + "After hill transform: 0.011576449051351452\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1359\n", + "Raw spend: 7648.717370915037\n", + "After adstock: 7648.893841503272\n", + "After hill transform: 0.34758058999518193\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.762126296026\n", + "After adstock: 11556.984348518248\n", + "After hill transform: 0.0003355745783126664\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.601363156995\n", + "After adstock: 54660.93469649033\n", + "After hill transform: 0.3469586551577347\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6542\n", + "Raw spend: 4191.507283876294\n", + "After adstock: 4191.840617209627\n", + "After hill transform: 0.011576449051351452\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1359\n", + "Raw spend: 7648.717370915037\n", + "After adstock: 7648.893841503272\n", + "After hill transform: 0.34758058999518193\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.762126281124\n", + "After adstock: 11556.984348503347\n", + "After hill transform: 0.0003355745783113703\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.601363171896\n", + "After adstock: 54660.93469650523\n", + "After hill transform: 0.34695865515777097\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6542\n", + "Raw spend: 4191.507283876294\n", + "After adstock: 4191.840617209627\n", + "After hill transform: 0.011576449051351452\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1359\n", + "Raw spend: 7648.717370915037\n", + "After adstock: 7648.893841503272\n", + "After hill transform: 0.34758058999518193\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.762126281124\n", + "After adstock: 11556.984348503347\n", + "After hill transform: 0.0003355745783113703\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.601363156995\n", + "After adstock: 54660.93469649033\n", + "After hill transform: 0.3469586551577347\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6542\n", + "Raw spend: 4191.507283891196\n", + "After adstock: 4191.840617224529\n", + "After hill transform: 0.011576449051458533\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1359\n", + "Raw spend: 7648.717370915037\n", + "After adstock: 7648.893841503272\n", + "After hill transform: 0.34758058999518193\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.762126281124\n", + "After adstock: 11556.984348503347\n", + "After hill transform: 0.0003355745783113703\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.601363156995\n", + "After adstock: 54660.93469649033\n", + "After hill transform: 0.3469586551577347\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6542\n", + "Raw spend: 4191.507283876294\n", + "After adstock: 4191.840617209627\n", + "After hill transform: 0.011576449051351452\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1359\n", + "Raw spend: 7648.717370929938\n", + "After adstock: 7648.893841518173\n", + "After hill transform: 0.34758058999640806\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,543.60\n", + "Adstocked value: 11,544.82\n", + "Saturated value: 0.0003\n", + "Final response: 180.6853\n", + "Raw spend: 11543.597829496593\n", + "After adstock: 11544.820051718816\n", + "After hill transform: 0.00033451761306507857\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,658.32\n", + "Adstocked value: 54,658.66\n", + "Saturated value: 0.3470\n", + "Final response: 49582.2315\n", + "Raw spend: 54658.32248912676\n", + "After adstock: 54658.655822460096\n", + "After hill transform: 0.34695311502645565\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,201.38\n", + "Adstocked value: 4,201.71\n", + "Saturated value: 0.0116\n", + "Final response: 782.4286\n", + "Raw spend: 4201.379638810541\n", + "After adstock: 4201.712972143874\n", + "After hill transform: 0.011647523856673189\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,653.29\n", + "Adstocked value: 7,653.46\n", + "Saturated value: 0.3480\n", + "Final response: 9736.6595\n", + "Raw spend: 7653.288186796866\n", + "After adstock: 7653.464657385101\n", + "After hill transform: 0.3479566673065875\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,554.55\n", + "Adstocked value: 11,555.77\n", + "Saturated value: 0.0003\n", + "Final response: 181.1991\n", + "Raw spend: 11554.545696602672\n", + "After adstock: 11555.767918824895\n", + "After hill transform: 0.00033546878186453655\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.37\n", + "Adstocked value: 54,660.71\n", + "Saturated value: 0.3470\n", + "Final response: 49582.9440\n", + "Raw spend: 54660.37347575397\n", + "After adstock: 54660.70680908731\n", + "After hill transform: 0.3469581011531349\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,192.49\n", + "Adstocked value: 4,192.83\n", + "Saturated value: 0.0116\n", + "Final response: 778.1308\n", + "Raw spend: 4192.4945193697195\n", + "After adstock: 4192.8278527030525\n", + "After hill transform: 0.011583544710696732\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,649.17\n", + "Adstocked value: 7,649.35\n", + "Saturated value: 0.3476\n", + "Final response: 9727.1883\n", + "Raw spend: 7649.174452503219\n", + "After adstock: 7649.350923091454\n", + "After hill transform: 0.34761819929077165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.64\n", + "Adstocked value: 11,556.86\n", + "Saturated value: 0.0003\n", + "Final response: 181.2505\n", + "Raw spend: 11555.640483313278\n", + "After adstock: 11556.862705535501\n", + "After hill transform: 0.0003355639976671205\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.58\n", + "Adstocked value: 54,660.91\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0153\n", + "Raw spend: 54660.57857441669\n", + "After adstock: 54660.91190775003\n", + "After hill transform: 0.34695859975736004\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.61\n", + "Adstocked value: 4,191.94\n", + "Saturated value: 0.0116\n", + "Final response: 777.7018\n", + "Raw spend: 4191.606007425637\n", + "After adstock: 4191.93934075897\n", + "After hill transform: 0.011577158499117295\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.76\n", + "Adstocked value: 7,648.94\n", + "Saturated value: 0.3476\n", + "Final response: 9726.2412\n", + "Raw spend: 7648.763079073855\n", + "After adstock: 7648.93954966209\n", + "After hill transform: 0.3475843509403193\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.75\n", + "Adstocked value: 11,556.97\n", + "Saturated value: 0.0003\n", + "Final response: 181.2556\n", + "Raw spend: 11555.74996198434\n", + "After adstock: 11556.972184206563\n", + "After hill transform: 0.0003355735202369493\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0224\n", + "Raw spend: 54660.59908428296\n", + "After adstock: 54660.9324176163\n", + "After hill transform: 0.34695864961769807\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.52\n", + "Adstocked value: 4,191.85\n", + "Saturated value: 0.0116\n", + "Final response: 777.6589\n", + "Raw spend: 4191.517156231229\n", + "After adstock: 4191.850489564562\n", + "After hill transform: 0.011576519994946393\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1465\n", + "Raw spend: 7648.721941730918\n", + "After adstock: 7648.898412319153\n", + "After hill transform: 0.3475809660898514\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.760909851446\n", + "After adstock: 11556.983132073668\n", + "After hill transform: 0.0003355744725038282\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60113526959\n", + "After adstock: 54660.93446860293\n", + "After hill transform: 0.3469586546037311\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6546\n", + "Raw spend: 4191.5082711117875\n", + "After adstock: 4191.8416044451205\n", + "After hill transform: 0.011576456145699129\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1370\n", + "Raw spend: 7648.717827996625\n", + "After adstock: 7648.89429858486\n", + "After hill transform: 0.34758062760465047\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.760909866347\n", + "After adstock: 11556.98313208857\n", + "After hill transform: 0.0003355744725051243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60113526959\n", + "After adstock: 54660.93446860293\n", + "After hill transform: 0.3469586546037311\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6546\n", + "Raw spend: 4191.5082711117875\n", + "After adstock: 4191.8416044451205\n", + "After hill transform: 0.011576456145699129\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1370\n", + "Raw spend: 7648.717827996625\n", + "After adstock: 7648.89429858486\n", + "After hill transform: 0.34758062760465047\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.760909851446\n", + "After adstock: 11556.983132073668\n", + "After hill transform: 0.0003355744725038282\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601135284494\n", + "After adstock: 54660.93446861783\n", + "After hill transform: 0.3469586546037673\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6546\n", + "Raw spend: 4191.5082711117875\n", + "After adstock: 4191.8416044451205\n", + "After hill transform: 0.011576456145699129\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1370\n", + "Raw spend: 7648.717827996625\n", + "After adstock: 7648.89429858486\n", + "After hill transform: 0.34758062760465047\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.760909851446\n", + "After adstock: 11556.983132073668\n", + "After hill transform: 0.0003355744725038282\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60113526959\n", + "After adstock: 54660.93446860293\n", + "After hill transform: 0.3469586546037311\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6546\n", + "Raw spend: 4191.508271126689\n", + "After adstock: 4191.841604460022\n", + "After hill transform: 0.01157645614580621\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1370\n", + "Raw spend: 7648.717827996625\n", + "After adstock: 7648.89429858486\n", + "After hill transform: 0.34758062760465047\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.760909851446\n", + "After adstock: 11556.983132073668\n", + "After hill transform: 0.0003355744725038282\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60113526959\n", + "After adstock: 54660.93446860293\n", + "After hill transform: 0.3469586546037311\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6546\n", + "Raw spend: 4191.5082711117875\n", + "After adstock: 4191.8416044451205\n", + "After hill transform: 0.011576456145699129\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1370\n", + "Raw spend: 7648.717828011526\n", + "After adstock: 7648.894298599761\n", + "After hill transform: 0.34758062760587655\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,552.24\n", + "Adstocked value: 11,553.46\n", + "Saturated value: 0.0003\n", + "Final response: 181.0906\n", + "Raw spend: 11552.236318980658\n", + "After adstock: 11553.458541202881\n", + "After hill transform: 0.0003352679896476632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,659.93\n", + "Adstocked value: 54,660.26\n", + "Saturated value: 0.3470\n", + "Final response: 49582.7895\n", + "Raw spend: 54659.92852745086\n", + "After adstock: 54660.261860784194\n", + "After hill transform: 0.34695701945819196\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,194.36\n", + "Adstocked value: 4,194.69\n", + "Saturated value: 0.0116\n", + "Final response: 779.0303\n", + "Raw spend: 4194.356415403532\n", + "After adstock: 4194.689748736865\n", + "After hill transform: 0.01159693405495076\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,650.07\n", + "Adstocked value: 7,650.24\n", + "Saturated value: 0.3477\n", + "Final response: 9729.2431\n", + "Raw spend: 7650.0668823957085\n", + "After adstock: 7650.243352983944\n", + "After hill transform: 0.3476916286387346\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.41\n", + "Adstocked value: 11,556.63\n", + "Saturated value: 0.0003\n", + "Final response: 181.2396\n", + "Raw spend: 11555.408450764367\n", + "After adstock: 11556.63067298659\n", + "After hill transform: 0.0003355438158270239\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.53\n", + "Adstocked value: 54,660.87\n", + "Saturated value: 0.3470\n", + "Final response: 49582.9998\n", + "Raw spend: 54660.53387448772\n", + "After adstock: 54660.86720782106\n", + "After hill transform: 0.34695849108992005\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.79\n", + "Adstocked value: 4,192.13\n", + "Saturated value: 0.0116\n", + "Final response: 777.7921\n", + "Raw spend: 4191.793085540962\n", + "After adstock: 4192.126418874295\n", + "After hill transform: 0.011578502953025113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.85\n", + "Adstocked value: 7,649.03\n", + "Saturated value: 0.3476\n", + "Final response: 9726.4476\n", + "Raw spend: 7648.852733436533\n", + "After adstock: 7649.029204024768\n", + "After hill transform: 0.3475917278438883\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.73\n", + "Adstocked value: 11,556.95\n", + "Saturated value: 0.0003\n", + "Final response: 181.2545\n", + "Raw spend: 11555.725663942738\n", + "After adstock: 11556.94788616496\n", + "After hill transform: 0.0003355714067522275\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.59\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0208\n", + "Raw spend: 54660.594409191406\n", + "After adstock: 54660.92774252474\n", + "After hill transform: 0.3469586382523574\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.54\n", + "Adstocked value: 4,191.87\n", + "Saturated value: 0.0116\n", + "Final response: 777.6684\n", + "Raw spend: 4191.536752554705\n", + "After adstock: 4191.870085888038\n", + "After hill transform: 0.011576660816596774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.73\n", + "Adstocked value: 7,648.91\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1680\n", + "Raw spend: 7648.731318540616\n", + "After adstock: 7648.907789128851\n", + "After hill transform: 0.34758173762993083\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2560\n", + "Raw spend: 11555.757385260575\n", + "After adstock: 11556.979607482797\n", + "After hill transform: 0.0003355741659278289\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0229\n", + "Raw spend: 54660.60046266177\n", + "After adstock: 54660.93379599511\n", + "After hill transform: 0.34695865296859374\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6560\n", + "Raw spend: 4191.511119256079\n", + "After adstock: 4191.844452589412\n", + "After hill transform: 0.011576476612690541\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1401\n", + "Raw spend: 7648.7191770510235\n", + "After adstock: 7648.895647639259\n", + "After hill transform: 0.347580738607192\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.76055739236\n", + "After adstock: 11556.982779614582\n", + "After hill transform: 0.00033557444184622\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601068008815\n", + "After adstock: 54660.93440134215\n", + "After hill transform: 0.34695865444021734\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508555926217\n", + "After adstock: 4191.84188925955\n", + "After hill transform: 0.011576458192397289\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717962902065\n", + "After adstock: 7648.8944334903\n", + "After hill transform: 0.3475806387049048\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.760874605538\n", + "After adstock: 11556.98309682776\n", + "After hill transform: 0.00033557446943806735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601128543516\n", + "After adstock: 54660.93446187685\n", + "After hill transform: 0.3469586545873797\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508299593231\n", + "After adstock: 4191.841632926564\n", + "After hill transform: 0.011576456350368936\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1370\n", + "Raw spend: 7648.717841487169\n", + "After adstock: 7648.894312075404\n", + "After hill transform: 0.34758062871467593\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.760874620439\n", + "After adstock: 11556.983096842661\n", + "After hill transform: 0.00033557446943936346\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601128543516\n", + "After adstock: 54660.93446187685\n", + "After hill transform: 0.3469586545873797\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508299593231\n", + "After adstock: 4191.841632926564\n", + "After hill transform: 0.011576456350368936\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1370\n", + "Raw spend: 7648.717841487169\n", + "After adstock: 7648.894312075404\n", + "After hill transform: 0.34758062871467593\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.760874605538\n", + "After adstock: 11556.98309682776\n", + "After hill transform: 0.00033557446943806735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60112855842\n", + "After adstock: 54660.93446189175\n", + "After hill transform: 0.3469586545874159\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508299593231\n", + "After adstock: 4191.841632926564\n", + "After hill transform: 0.011576456350368936\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1370\n", + "Raw spend: 7648.717841487169\n", + "After adstock: 7648.894312075404\n", + "After hill transform: 0.34758062871467593\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.760874605538\n", + "After adstock: 11556.98309682776\n", + "After hill transform: 0.00033557446943806735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601128543516\n", + "After adstock: 54660.93446187685\n", + "After hill transform: 0.3469586545873797\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508299608132\n", + "After adstock: 4191.841632941465\n", + "After hill transform: 0.011576456350476017\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1370\n", + "Raw spend: 7648.717841487169\n", + "After adstock: 7648.894312075404\n", + "After hill transform: 0.34758062871467593\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.760874605538\n", + "After adstock: 11556.98309682776\n", + "After hill transform: 0.00033557446943806735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601128543516\n", + "After adstock: 54660.93446187685\n", + "After hill transform: 0.3469586545873797\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508299593231\n", + "After adstock: 4191.841632926564\n", + "After hill transform: 0.011576456350368936\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1370\n", + "Raw spend: 7648.71784150207\n", + "After adstock: 7648.894312090305\n", + "After hill transform: 0.347580628715902\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,533.56\n", + "Adstocked value: 11,534.78\n", + "Saturated value: 0.0003\n", + "Final response: 180.2150\n", + "Raw spend: 11533.55846995052\n", + "After adstock: 11534.780692172742\n", + "After hill transform: 0.0003336469568083928\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,656.47\n", + "Adstocked value: 54,656.81\n", + "Saturated value: 0.3469\n", + "Final response: 49581.5886\n", + "Raw spend: 54656.47218389518\n", + "After adstock: 54656.80551722852\n", + "After hill transform: 0.3469486166419682\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,209.56\n", + "Adstocked value: 4,209.89\n", + "Saturated value: 0.0117\n", + "Final response: 786.3974\n", + "Raw spend: 4209.558219749305\n", + "After adstock: 4209.891553082638\n", + "After hill transform: 0.011706603626045645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,657.00\n", + "Adstocked value: 7,657.18\n", + "Saturated value: 0.3483\n", + "Final response: 9745.2029\n", + "Raw spend: 7656.999270635756\n", + "After adstock: 7657.175741223991\n", + "After hill transform: 0.34826198187864665\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,553.54\n", + "Adstocked value: 11,554.76\n", + "Saturated value: 0.0003\n", + "Final response: 181.1519\n", + "Raw spend: 11553.540634140036\n", + "After adstock: 11554.762856362258\n", + "After hill transform: 0.00033538138540005735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.19\n", + "Adstocked value: 54,660.52\n", + "Saturated value: 0.3470\n", + "Final response: 49582.8797\n", + "Raw spend: 54660.18823407868\n", + "After adstock: 54660.52156741202\n", + "After hill transform: 0.34695765082083474\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,193.31\n", + "Adstocked value: 4,193.65\n", + "Saturated value: 0.0116\n", + "Final response: 778.5263\n", + "Raw spend: 4193.313291608838\n", + "After adstock: 4193.646624942171\n", + "After hill transform: 0.011589431548924075\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,649.55\n", + "Adstocked value: 7,649.72\n", + "Saturated value: 0.3476\n", + "Final response: 9728.0438\n", + "Raw spend: 7649.545984402027\n", + "After adstock: 7649.722454990262\n", + "After hill transform: 0.34764876918616033\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.54\n", + "Adstocked value: 11,556.76\n", + "Saturated value: 0.0003\n", + "Final response: 181.2457\n", + "Raw spend: 11555.538850558987\n", + "After adstock: 11556.76107278121\n", + "After hill transform: 0.00033555515770442246\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.56\n", + "Adstocked value: 54,660.89\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0088\n", + "Raw spend: 54660.55983909703\n", + "After adstock: 54660.89317243037\n", + "After hill transform: 0.34695855421100513\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.69\n", + "Adstocked value: 4,192.02\n", + "Saturated value: 0.0116\n", + "Final response: 777.7418\n", + "Raw spend: 4191.688798794791\n", + "After adstock: 4192.022132128124\n", + "After hill transform: 0.011577753475198056\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.80\n", + "Adstocked value: 7,648.98\n", + "Saturated value: 0.3476\n", + "Final response: 9726.3277\n", + "Raw spend: 7648.800655778655\n", + "After adstock: 7648.97712636689\n", + "After hill transform: 0.34758744281298226\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.74\n", + "Adstocked value: 11,556.96\n", + "Saturated value: 0.0003\n", + "Final response: 181.2551\n", + "Raw spend: 11555.738672200883\n", + "After adstock: 11556.960894423106\n", + "After hill transform: 0.0003355725382314024\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0217\n", + "Raw spend: 54660.59699959887\n", + "After adstock: 54660.93033293221\n", + "After hill transform: 0.346958644549745\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.53\n", + "Adstocked value: 4,191.86\n", + "Saturated value: 0.0116\n", + "Final response: 777.6634\n", + "Raw spend: 4191.526349513387\n", + "After adstock: 4191.85968284672\n", + "After hill transform: 0.011576586058901847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.73\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1561\n", + "Raw spend: 7648.726122916317\n", + "After adstock: 7648.902593504552\n", + "After hill transform: 0.34758131012501764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.758654365072\n", + "After adstock: 11556.980876587295\n", + "After hill transform: 0.00033557427631706786\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0230\n", + "Raw spend: 54660.60071564905\n", + "After adstock: 54660.93404898239\n", + "After hill transform: 0.34695865358361627\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6555\n", + "Raw spend: 4191.510104585246\n", + "After adstock: 4191.843437918579\n", + "After hill transform: 0.011576469321182725\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1389\n", + "Raw spend: 7648.718669630083\n", + "After adstock: 7648.895140218318\n", + "After hill transform: 0.34758069685571513\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760652581492\n", + "After adstock: 11556.982874803714\n", + "After hill transform: 0.0003355744501259641\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60108725407\n", + "After adstock: 54660.93442058741\n", + "After hill transform: 0.34695865448700336\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508480092432\n", + "After adstock: 4191.841813425765\n", + "After hill transform: 0.01157645764744992\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.71792430146\n", + "After adstock: 7648.894394889695\n", + "After hill transform: 0.3475806355287798\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760652596393\n", + "After adstock: 11556.982874818616\n", + "After hill transform: 0.0003355744501272602\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60108725407\n", + "After adstock: 54660.93442058741\n", + "After hill transform: 0.34695865448700336\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508480092432\n", + "After adstock: 4191.841813425765\n", + "After hill transform: 0.01157645764744992\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.71792430146\n", + "After adstock: 7648.894394889695\n", + "After hill transform: 0.3475806355287798\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760652581492\n", + "After adstock: 11556.982874803714\n", + "After hill transform: 0.0003355744501259641\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60108726897\n", + "After adstock: 54660.93442060231\n", + "After hill transform: 0.34695865448703955\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508480092432\n", + "After adstock: 4191.841813425765\n", + "After hill transform: 0.01157645764744992\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.71792430146\n", + "After adstock: 7648.894394889695\n", + "After hill transform: 0.3475806355287798\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760652581492\n", + "After adstock: 11556.982874803714\n", + "After hill transform: 0.0003355744501259641\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60108725407\n", + "After adstock: 54660.93442058741\n", + "After hill transform: 0.34695865448700336\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.5084801073335\n", + "After adstock: 4191.841813440667\n", + "After hill transform: 0.011576457647557001\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.71792430146\n", + "After adstock: 7648.894394889695\n", + "After hill transform: 0.3475806355287798\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760652581492\n", + "After adstock: 11556.982874803714\n", + "After hill transform: 0.0003355744501259641\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60108725407\n", + "After adstock: 54660.93442058741\n", + "After hill transform: 0.34695865448700336\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508480092432\n", + "After adstock: 4191.841813425765\n", + "After hill transform: 0.01157645764744992\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717924316361\n", + "After adstock: 7648.894394904596\n", + "After hill transform: 0.3475806355300059\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,445.58\n", + "Adstocked value: 11,446.80\n", + "Saturated value: 0.0003\n", + "Final response: 176.1286\n", + "Raw spend: 11445.577997258408\n", + "After adstock: 11446.80021948063\n", + "After hill transform: 0.0003260813767340271\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,640.09\n", + "Adstocked value: 54,640.43\n", + "Saturated value: 0.3469\n", + "Final response: 49575.8978\n", + "Raw spend: 54640.09456017196\n", + "After adstock: 54640.42789350529\n", + "After hill transform: 0.34690879460163704\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,281.07\n", + "Adstocked value: 4,281.40\n", + "Saturated value: 0.0122\n", + "Final response: 821.6164\n", + "Raw spend: 4281.0689486117835\n", + "After adstock: 4281.402281945117\n", + "After hill transform: 0.012230887163595978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,689.85\n", + "Adstocked value: 7,690.02\n", + "Saturated value: 0.3510\n", + "Final response: 9820.7929\n", + "Raw spend: 7689.846638188635\n", + "After adstock: 7690.02310877687\n", + "After hill transform: 0.3509633229706886\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,544.74\n", + "Adstocked value: 11,545.96\n", + "Saturated value: 0.0003\n", + "Final response: 180.7390\n", + "Raw spend: 11544.742387049184\n", + "After adstock: 11545.964609271407\n", + "After hill transform: 0.00033461696995553547\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,658.55\n", + "Adstocked value: 54,658.88\n", + "Saturated value: 0.3470\n", + "Final response: 49582.3107\n", + "Raw spend: 54658.55043454586\n", + "After adstock: 54658.8837678792\n", + "After hill transform: 0.34695366918915566\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,200.46\n", + "Adstocked value: 4,200.80\n", + "Saturated value: 0.0116\n", + "Final response: 781.9853\n", + "Raw spend: 4200.464526944367\n", + "After adstock: 4200.7978602777\n", + "After hill transform: 0.011640924571514897\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,652.83\n", + "Adstocked value: 7,653.01\n", + "Saturated value: 0.3479\n", + "Final response: 9735.6065\n", + "Raw spend: 7652.830795690177\n", + "After adstock: 7653.007266278412\n", + "After hill transform: 0.3479190356796352\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,554.66\n", + "Adstocked value: 11,555.88\n", + "Saturated value: 0.0003\n", + "Final response: 181.2044\n", + "Raw spend: 11554.65882602826\n", + "After adstock: 11555.881048250483\n", + "After hill transform: 0.00033547862012473883\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.40\n", + "Adstocked value: 54,660.73\n", + "Saturated value: 0.3470\n", + "Final response: 49582.9519\n", + "Raw spend: 54660.39602198325\n", + "After adstock: 54660.72935531659\n", + "After hill transform: 0.3469581559641241\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,192.40\n", + "Adstocked value: 4,192.74\n", + "Saturated value: 0.0116\n", + "Final response: 778.0871\n", + "Raw spend: 4192.404084777626\n", + "After adstock: 4192.737418110959\n", + "After hill transform: 0.011582894611578196\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,649.13\n", + "Adstocked value: 7,649.31\n", + "Saturated value: 0.3476\n", + "Final response: 9727.0842\n", + "Raw spend: 7649.129211440331\n", + "After adstock: 7649.3056820285665\n", + "After hill transform: 0.347614476809944\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.65\n", + "Adstocked value: 11,556.87\n", + "Saturated value: 0.0003\n", + "Final response: 181.2510\n", + "Raw spend: 11555.65046992617\n", + "After adstock: 11556.872692148392\n", + "After hill transform: 0.000335564866305744\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.58\n", + "Adstocked value: 54,660.91\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0160\n", + "Raw spend: 54660.580580726986\n", + "After adstock: 54660.91391406032\n", + "After hill transform: 0.34695860463478445\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.60\n", + "Adstocked value: 4,191.93\n", + "Saturated value: 0.0116\n", + "Final response: 777.6980\n", + "Raw spend: 4191.598040560952\n", + "After adstock: 4191.931373894285\n", + "After hill transform: 0.011577101246612211\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.76\n", + "Adstocked value: 7,648.94\n", + "Saturated value: 0.3476\n", + "Final response: 9726.2319\n", + "Raw spend: 7648.759053015347\n", + "After adstock: 7648.935523603582\n", + "After hill transform: 0.3475840196695088\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.75\n", + "Adstocked value: 11,556.97\n", + "Saturated value: 0.0003\n", + "Final response: 181.2556\n", + "Raw spend: 11555.74963431596\n", + "After adstock: 11556.971856538183\n", + "After hill transform: 0.0003355734917357409\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0224\n", + "Raw spend: 54660.599036601365\n", + "After adstock: 54660.9323699347\n", + "After hill transform: 0.3469586495017822\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.52\n", + "Adstocked value: 4,191.85\n", + "Saturated value: 0.0116\n", + "Final response: 777.6591\n", + "Raw spend: 4191.517436139285\n", + "After adstock: 4191.850769472618\n", + "After hill transform: 0.01157652200639368\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1467\n", + "Raw spend: 7648.722037172848\n", + "After adstock: 7648.898507761083\n", + "After hill transform: 0.3475809739429788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759550754938\n", + "After adstock: 11556.98177297716\n", + "After hill transform: 0.00033557435428685967\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0230\n", + "Raw spend: 54660.6008821888\n", + "After adstock: 54660.93421552214\n", + "After hill transform: 0.3469586539884812\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6552\n", + "Raw spend: 4191.509375697117\n", + "After adstock: 4191.84270903045\n", + "After hill transform: 0.011576464083334568\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1382\n", + "Raw spend: 7648.718335588599\n", + "After adstock: 7648.894806176834\n", + "After hill transform: 0.34758066937020105\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760542398837\n", + "After adstock: 11556.98276462106\n", + "After hill transform: 0.0003355744405420529\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60106674754\n", + "After adstock: 54660.93440008088\n", + "After hill transform: 0.3469586544371511\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508569652901\n", + "After adstock: 4191.841902986234\n", + "After hill transform: 0.01157645829103829\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179654301735\n", + "After adstock: 7648.894436018409\n", + "After hill transform: 0.3475806389129219\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760641563225\n", + "After adstock: 11556.982863785448\n", + "After hill transform: 0.0003355744491675729\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601085203416\n", + "After adstock: 54660.93441853675\n", + "After hill transform: 0.3469586544820181\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.5084890484795\n", + "After adstock: 4191.841822381813\n", + "After hill transform: 0.011576457711808758\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717928414331\n", + "After adstock: 7648.894399002566\n", + "After hill transform: 0.347580635867194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760641578127\n", + "After adstock: 11556.98286380035\n", + "After hill transform: 0.00033557444916886903\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601085203416\n", + "After adstock: 54660.93441853675\n", + "After hill transform: 0.3469586544820181\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.5084890484795\n", + "After adstock: 4191.841822381813\n", + "After hill transform: 0.011576457711808758\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717928414331\n", + "After adstock: 7648.894399002566\n", + "After hill transform: 0.347580635867194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760641563225\n", + "After adstock: 11556.982863785448\n", + "After hill transform: 0.0003355744491675729\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60108521832\n", + "After adstock: 54660.93441855165\n", + "After hill transform: 0.3469586544820543\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.5084890484795\n", + "After adstock: 4191.841822381813\n", + "After hill transform: 0.011576457711808758\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717928414331\n", + "After adstock: 7648.894399002566\n", + "After hill transform: 0.347580635867194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760641563225\n", + "After adstock: 11556.982863785448\n", + "After hill transform: 0.0003355744491675729\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601085203416\n", + "After adstock: 54660.93441853675\n", + "After hill transform: 0.3469586544820181\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508489063381\n", + "After adstock: 4191.841822396714\n", + "After hill transform: 0.011576457711915839\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717928414331\n", + "After adstock: 7648.894399002566\n", + "After hill transform: 0.347580635867194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760641563225\n", + "After adstock: 11556.982863785448\n", + "After hill transform: 0.0003355744491675729\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601085203416\n", + "After adstock: 54660.93441853675\n", + "After hill transform: 0.3469586544820181\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.5084890484795\n", + "After adstock: 4191.841822381813\n", + "After hill transform: 0.011576457711808758\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717928429232\n", + "After adstock: 7648.894399017468\n", + "After hill transform: 0.34758063586842014\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.55\n", + "Adstocked value: 11,556.78\n", + "Saturated value: 0.0003\n", + "Final response: 181.2464\n", + "Raw spend: 11555.553472244586\n", + "After adstock: 11556.775694466809\n", + "After hill transform: 0.00033555642948127876\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.54\n", + "Adstocked value: 54,660.87\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0023\n", + "Raw spend: 54660.54106226743\n", + "After adstock: 54660.87439560077\n", + "After hill transform: 0.346958508563725\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.65\n", + "Adstocked value: 4,191.99\n", + "Saturated value: 0.0116\n", + "Final response: 777.7254\n", + "Raw spend: 4191.654949779673\n", + "After adstock: 4191.988283113006\n", + "After hill transform: 0.01157751021869288\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.84\n", + "Adstocked value: 7,649.02\n", + "Saturated value: 0.3476\n", + "Final response: 9726.4152\n", + "Raw spend: 7648.838659939085\n", + "After adstock: 7649.01513052732\n", + "After hill transform: 0.3475905698550136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.74\n", + "Adstocked value: 11,556.96\n", + "Saturated value: 0.0003\n", + "Final response: 181.2552\n", + "Raw spend: 11555.739924631362\n", + "After adstock: 11556.962146853584\n", + "After hill transform: 0.00033557264716994986\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0210\n", + "Raw spend: 54660.595082909815\n", + "After adstock: 54660.92841624315\n", + "After hill transform: 0.3469586398901947\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.52\n", + "Adstocked value: 4,191.86\n", + "Saturated value: 0.0116\n", + "Final response: 777.6618\n", + "Raw spend: 4191.523135121599\n", + "After adstock: 4191.856468454932\n", + "After hill transform: 0.011576562959896484\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.73\n", + "Adstocked value: 7,648.91\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1650\n", + "Raw spend: 7648.730001566807\n", + "After adstock: 7648.906472155042\n", + "After hill transform: 0.34758162926706254\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.758569870039\n", + "After adstock: 11556.980792092261\n", + "After hill transform: 0.0003355742689675206\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0229\n", + "Raw spend: 54660.60048497406\n", + "After adstock: 54660.93381830739\n", + "After hill transform: 0.34695865302283585\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6555\n", + "Raw spend: 4191.509953655792\n", + "After adstock: 4191.843286989125\n", + "After hill transform: 0.011576468236591525\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1400\n", + "Raw spend: 7648.719135729579\n", + "After adstock: 7648.895606317814\n", + "After hill transform: 0.3475807352071918\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760434393907\n", + "After adstock: 11556.98265661613\n", + "After hill transform: 0.0003355744311475648\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60102518048\n", + "After adstock: 54660.93435851381\n", + "After hill transform: 0.34695865433609985\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508635509211\n", + "After adstock: 4191.841968842544\n", + "After hill transform: 0.011576458764286772\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1375\n", + "Raw spend: 7648.718049145856\n", + "After adstock: 7648.894519734091\n", + "After hill transform: 0.3475806458011939\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760620846293\n", + "After adstock: 11556.982843068516\n", + "After hill transform: 0.000335574447365572\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107920112\n", + "After adstock: 54660.93441253446\n", + "After hill transform: 0.3469586544674263\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508503694553\n", + "After adstock: 4191.841837027886\n", + "After hill transform: 0.011576457817056558\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717940487484\n", + "After adstock: 7648.894411075719\n", + "After hill transform: 0.3475806368605941\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760620861194\n", + "After adstock: 11556.982843083417\n", + "After hill transform: 0.00033557444736686816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107920112\n", + "After adstock: 54660.93441253446\n", + "After hill transform: 0.3469586544674263\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508503694553\n", + "After adstock: 4191.841837027886\n", + "After hill transform: 0.011576457817056558\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717940487484\n", + "After adstock: 7648.894411075719\n", + "After hill transform: 0.3475806368605941\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760620846293\n", + "After adstock: 11556.982843068516\n", + "After hill transform: 0.000335574447365572\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107921602\n", + "After adstock: 54660.93441254936\n", + "After hill transform: 0.3469586544674625\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508503694553\n", + "After adstock: 4191.841837027886\n", + "After hill transform: 0.011576457817056558\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717940487484\n", + "After adstock: 7648.894411075719\n", + "After hill transform: 0.3475806368605941\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760620846293\n", + "After adstock: 11556.982843068516\n", + "After hill transform: 0.000335574447365572\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107920112\n", + "After adstock: 54660.93441253446\n", + "After hill transform: 0.3469586544674263\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508503709454\n", + "After adstock: 4191.841837042787\n", + "After hill transform: 0.011576457817163639\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717940487484\n", + "After adstock: 7648.894411075719\n", + "After hill transform: 0.3475806368605941\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760620846293\n", + "After adstock: 11556.982843068516\n", + "After hill transform: 0.000335574447365572\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107920112\n", + "After adstock: 54660.93441253446\n", + "After hill transform: 0.3469586544674263\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508503694553\n", + "After adstock: 4191.841837027886\n", + "After hill transform: 0.011576457817056558\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717940502385\n", + "After adstock: 7648.89441109062\n", + "After hill transform: 0.3475806368618202\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,553.39\n", + "Adstocked value: 11,554.61\n", + "Saturated value: 0.0003\n", + "Final response: 181.1449\n", + "Raw spend: 11553.39203869531\n", + "After adstock: 11554.614260917533\n", + "After hill transform: 0.0003353684653837002\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,659.91\n", + "Adstocked value: 54,660.25\n", + "Saturated value: 0.3470\n", + "Final response: 49582.7846\n", + "Raw spend: 54659.914698052475\n", + "After adstock: 54660.24803138581\n", + "After hill transform: 0.3469569858380125\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,193.18\n", + "Adstocked value: 4,193.52\n", + "Saturated value: 0.0116\n", + "Final response: 778.4633\n", + "Raw spend: 4193.182884125999\n", + "After adstock: 4193.516217459332\n", + "After hill transform: 0.01158849381954547\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,650.10\n", + "Adstocked value: 7,650.27\n", + "Saturated value: 0.3477\n", + "Final response: 9729.3159\n", + "Raw spend: 7650.098523356977\n", + "After adstock: 7650.274993945212\n", + "After hill transform: 0.3476942320404155\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.52\n", + "Adstocked value: 11,556.75\n", + "Saturated value: 0.0003\n", + "Final response: 181.2450\n", + "Raw spend: 11555.523762631195\n", + "After adstock: 11556.745984853418\n", + "After hill transform: 0.00033555384537773834\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.53\n", + "Adstocked value: 54,660.87\n", + "Saturated value: 0.3470\n", + "Final response: 49582.9993\n", + "Raw spend: 54660.53244108626\n", + "After adstock: 54660.865774419595\n", + "After hill transform: 0.3469584876052586\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.68\n", + "Adstocked value: 4,192.01\n", + "Saturated value: 0.0116\n", + "Final response: 777.7356\n", + "Raw spend: 4191.675941737698\n", + "After adstock: 4192.009275071031\n", + "After hill transform: 0.011577661077381713\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.86\n", + "Adstocked value: 7,649.03\n", + "Saturated value: 0.3476\n", + "Final response: 9726.4551\n", + "Raw spend: 7648.855998774434\n", + "After adstock: 7649.032469362669\n", + "After hill transform: 0.3475919965208335\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.74\n", + "Adstocked value: 11,556.96\n", + "Saturated value: 0.0003\n", + "Final response: 181.2550\n", + "Raw spend: 11555.736935024783\n", + "After adstock: 11556.959157247005\n", + "After hill transform: 0.00033557238712888957\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.59\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0207\n", + "Raw spend: 54660.59421538963\n", + "After adstock: 54660.92754872297\n", + "After hill transform: 0.3469586377812172\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.53\n", + "Adstocked value: 4,191.86\n", + "Saturated value: 0.0116\n", + "Final response: 777.6628\n", + "Raw spend: 4191.525247498867\n", + "After adstock: 4191.8585808322005\n", + "After hill transform: 0.011576578139690047\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.73\n", + "Adstocked value: 7,648.91\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1690\n", + "Raw spend: 7648.731746316179\n", + "After adstock: 7648.908216904414\n", + "After hill transform: 0.34758177282803876\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2560\n", + "Raw spend: 11555.758252264142\n", + "After adstock: 11556.980474486365\n", + "After hill transform: 0.00033557424134152483\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0229\n", + "Raw spend: 54660.60039281997\n", + "After adstock: 54660.93372615331\n", + "After hill transform: 0.3469586527988055\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6556\n", + "Raw spend: 4191.510178074985\n", + "After adstock: 4191.843511408318\n", + "After hill transform: 0.011576469849285918\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1404\n", + "Raw spend: 7648.7193210703535\n", + "After adstock: 7648.895791658589\n", + "After hill transform: 0.3475807504573527\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760383988078\n", + "After adstock: 11556.9826062103\n", + "After hill transform: 0.0003355744267631635\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601010563005\n", + "After adstock: 54660.93434389634\n", + "After hill transform: 0.3469586543005642\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508671132596\n", + "After adstock: 4191.842004465929\n", + "After hill transform: 0.011576459020279152\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1376\n", + "Raw spend: 7648.718078545771\n", + "After adstock: 7648.894549134006\n", + "After hill transform: 0.3475806482202701\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760597160472\n", + "After adstock: 11556.982819382694\n", + "After hill transform: 0.0003355744453053311\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107233731\n", + "After adstock: 54660.93440567065\n", + "After hill transform: 0.3469586544507401\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508520438358\n", + "After adstock: 4191.841853771691\n", + "After hill transform: 0.011576457937378819\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717954293313\n", + "After adstock: 7648.894424881548\n", + "After hill transform: 0.3475806379965617\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.76061847771\n", + "After adstock: 11556.982840699933\n", + "After hill transform: 0.0003355744471595479\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107851474\n", + "After adstock: 54660.93441184807\n", + "After hill transform: 0.3469586544657577\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508505368934\n", + "After adstock: 4191.841838702267\n", + "After hill transform: 0.011576457829088786\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717941868067\n", + "After adstock: 7648.894412456302\n", + "After hill transform: 0.34758063697419084\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760620609435\n", + "After adstock: 11556.982842831658\n", + "After hill transform: 0.00033557444734496966\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107913248\n", + "After adstock: 54660.93441246582\n", + "After hill transform: 0.34695865446725943\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508503861991\n", + "After adstock: 4191.841837195324\n", + "After hill transform: 0.011576457818259781\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717940625543\n", + "After adstock: 7648.894411213778\n", + "After hill transform: 0.3475806368719538\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760620822608\n", + "After adstock: 11556.98284304483\n", + "After hill transform: 0.00033557444736351185\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107919426\n", + "After adstock: 54660.9344125276\n", + "After hill transform: 0.34695865446740964\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508503711297\n", + "After adstock: 4191.84183704463\n", + "After hill transform: 0.01157645781717688\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.71794050129\n", + "After adstock: 7648.894411089525\n", + "After hill transform: 0.34758063686173\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.76062083751\n", + "After adstock: 11556.982843059732\n", + "After hill transform: 0.00033557444736480795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107919426\n", + "After adstock: 54660.9344125276\n", + "After hill transform: 0.34695865446740964\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508503711297\n", + "After adstock: 4191.84183704463\n", + "After hill transform: 0.01157645781717688\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.71794050129\n", + "After adstock: 7648.894411089525\n", + "After hill transform: 0.34758063686173\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760620822608\n", + "After adstock: 11556.98284304483\n", + "After hill transform: 0.00033557444736351185\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107920916\n", + "After adstock: 54660.9344125425\n", + "After hill transform: 0.34695865446744584\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508503711297\n", + "After adstock: 4191.84183704463\n", + "After hill transform: 0.01157645781717688\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.71794050129\n", + "After adstock: 7648.894411089525\n", + "After hill transform: 0.34758063686173\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760620822608\n", + "After adstock: 11556.98284304483\n", + "After hill transform: 0.00033557444736351185\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107919426\n", + "After adstock: 54660.9344125276\n", + "After hill transform: 0.34695865446740964\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508503726198\n", + "After adstock: 4191.841837059531\n", + "After hill transform: 0.011576457817283961\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.71794050129\n", + "After adstock: 7648.894411089525\n", + "After hill transform: 0.34758063686173\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760620822608\n", + "After adstock: 11556.98284304483\n", + "After hill transform: 0.00033557444736351185\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107919426\n", + "After adstock: 54660.9344125276\n", + "After hill transform: 0.34695865446740964\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508503711297\n", + "After adstock: 4191.84183704463\n", + "After hill transform: 0.01157645781717688\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717940516191\n", + "After adstock: 7648.894411104427\n", + "After hill transform: 0.34758063686295615\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,516.31\n", + "Adstocked value: 11,517.53\n", + "Saturated value: 0.0003\n", + "Final response: 179.4089\n", + "Raw spend: 11516.309267383096\n", + "After adstock: 11517.531489605319\n", + "After hill transform: 0.00033215455777120155\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,649.32\n", + "Adstocked value: 54,649.65\n", + "Saturated value: 0.3469\n", + "Final response: 49579.1029\n", + "Raw spend: 54649.31811525173\n", + "After adstock: 54649.651448585064\n", + "After hill transform: 0.3469312227947336\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,219.55\n", + "Adstocked value: 4,219.88\n", + "Saturated value: 0.0118\n", + "Final response: 791.2624\n", + "Raw spend: 4219.549910582784\n", + "After adstock: 4219.883243916117\n", + "After hill transform: 0.011779025871005022\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,671.41\n", + "Adstocked value: 7,671.59\n", + "Saturated value: 0.3494\n", + "Final response: 9778.3741\n", + "Raw spend: 7671.410851013158\n", + "After adstock: 7671.587321601393\n", + "After hill transform: 0.3494474135012259\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,551.82\n", + "Adstocked value: 11,553.04\n", + "Saturated value: 0.0003\n", + "Final response: 181.0709\n", + "Raw spend: 11551.815485478657\n", + "After adstock: 11553.03770770088\n", + "After hill transform: 0.0003352314082850324\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,659.47\n", + "Adstocked value: 54,659.81\n", + "Saturated value: 0.3470\n", + "Final response: 49582.6311\n", + "Raw spend: 54659.47278280001\n", + "After adstock: 54659.806116133346\n", + "After hill transform: 0.3469559115092164\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,194.31\n", + "Adstocked value: 4,194.65\n", + "Saturated value: 0.0116\n", + "Final response: 779.0091\n", + "Raw spend: 4194.312644398446\n", + "After adstock: 4194.645977731779\n", + "After hill transform: 0.011596619179846515\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,650.99\n", + "Adstocked value: 7,651.16\n", + "Saturated value: 0.3478\n", + "Final response: 9731.3620\n", + "Raw spend: 7650.987231552477\n", + "After adstock: 7651.163702140712\n", + "After hill transform: 0.34776735380363893\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.37\n", + "Adstocked value: 11,556.59\n", + "Saturated value: 0.0003\n", + "Final response: 181.2376\n", + "Raw spend: 11555.366107288213\n", + "After adstock: 11556.588329510436\n", + "After hill transform: 0.0003355401329427266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.49\n", + "Adstocked value: 54,660.82\n", + "Saturated value: 0.3470\n", + "Final response: 49582.9839\n", + "Raw spend: 54660.48824955484\n", + "After adstock: 54660.82158288817\n", + "After hill transform: 0.3469583801736808\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.79\n", + "Adstocked value: 4,192.12\n", + "Saturated value: 0.0116\n", + "Final response: 777.7901\n", + "Raw spend: 4191.788917780012\n", + "After adstock: 4192.122251113345\n", + "After hill transform: 0.011578473000004641\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.94\n", + "Adstocked value: 7,649.12\n", + "Saturated value: 0.3476\n", + "Final response: 9726.6597\n", + "Raw spend: 7648.944869606409\n", + "After adstock: 7649.121340194644\n", + "After hill transform: 0.34759930894062563\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.72\n", + "Adstocked value: 11,556.94\n", + "Saturated value: 0.0003\n", + "Final response: 181.2543\n", + "Raw spend: 11555.721169469169\n", + "After adstock: 11556.943391691391\n", + "After hill transform: 0.00033557101581629224\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.59\n", + "Adstocked value: 54,660.92\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0192\n", + "Raw spend: 54660.58979623032\n", + "After adstock: 54660.92312956366\n", + "After hill transform: 0.34695862703805763\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.54\n", + "Adstocked value: 4,191.87\n", + "Saturated value: 0.0116\n", + "Final response: 777.6683\n", + "Raw spend: 4191.536545118168\n", + "After adstock: 4191.869878451501\n", + "After hill transform: 0.011576659325926254\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.74\n", + "Adstocked value: 7,648.92\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1895\n", + "Raw spend: 7648.740633411802\n", + "After adstock: 7648.917104000037\n", + "After hill transform: 0.3475825040734586\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2560\n", + "Raw spend: 11555.756675687264\n", + "After adstock: 11556.978897909486\n", + "After hill transform: 0.0003355741042077384\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0227\n", + "Raw spend: 54660.599950897864\n", + "After adstock: 54660.9332842312\n", + "After hill transform: 0.3469586517244746\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6561\n", + "Raw spend: 4191.5113078519835\n", + "After adstock: 4191.8446411853165\n", + "After hill transform: 0.011576477967956482\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1425\n", + "Raw spend: 7648.720209792342\n", + "After adstock: 7648.896680380577\n", + "After hill transform: 0.34758082358294135\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760226309074\n", + "After adstock: 11556.982448531297\n", + "After hill transform: 0.00033557441304792404\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60096636462\n", + "After adstock: 54660.934299697954\n", + "After hill transform: 0.34695865419311617\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6549\n", + "Raw spend: 4191.508784125365\n", + "After adstock: 4191.842117458698\n", + "After hill transform: 0.011576459832253888\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1378\n", + "Raw spend: 7648.718167430396\n", + "After adstock: 7648.894638018631\n", + "After hill transform: 0.34758065553385153\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760581371254\n", + "After adstock: 11556.982803593477\n", + "After hill transform: 0.00033557444393195293\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601067911295\n", + "After adstock: 54660.93440124463\n", + "After hill transform: 0.34695865443998025\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508531752704\n", + "After adstock: 4191.841865086037\n", + "After hill transform: 0.011576458018684574\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717963194201\n", + "After adstock: 7648.894433782436\n", + "After hill transform: 0.34758063872894224\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760616877473\n", + "After adstock: 11556.982839099695\n", + "After hill transform: 0.00033557444702035595\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107806596\n", + "After adstock: 54660.9344113993\n", + "After hill transform: 0.34695865446466667\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508506515437\n", + "After adstock: 4191.84183984877\n", + "After hill transform: 0.011576457837327648\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717942770581\n", + "After adstock: 7648.894413358817\n", + "After hill transform: 0.34758063704845127\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760616892374\n", + "After adstock: 11556.982839114597\n", + "After hill transform: 0.00033557444702165206\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107806596\n", + "After adstock: 54660.9344113993\n", + "After hill transform: 0.34695865446466667\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508506515437\n", + "After adstock: 4191.84183984877\n", + "After hill transform: 0.011576457837327648\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717942770581\n", + "After adstock: 7648.894413358817\n", + "After hill transform: 0.34758063704845127\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760616877473\n", + "After adstock: 11556.982839099695\n", + "After hill transform: 0.00033557444702035595\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601078080865\n", + "After adstock: 54660.9344114142\n", + "After hill transform: 0.34695865446470286\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508506515437\n", + "After adstock: 4191.84183984877\n", + "After hill transform: 0.011576457837327648\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717942770581\n", + "After adstock: 7648.894413358817\n", + "After hill transform: 0.34758063704845127\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760616877473\n", + "After adstock: 11556.982839099695\n", + "After hill transform: 0.00033557444702035595\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107806596\n", + "After adstock: 54660.9344113993\n", + "After hill transform: 0.34695865446466667\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508506530338\n", + "After adstock: 4191.841839863671\n", + "After hill transform: 0.01157645783743473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717942770581\n", + "After adstock: 7648.894413358817\n", + "After hill transform: 0.34758063704845127\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760616877473\n", + "After adstock: 11556.982839099695\n", + "After hill transform: 0.00033557444702035595\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107806596\n", + "After adstock: 54660.9344113993\n", + "After hill transform: 0.34695865446466667\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508506515437\n", + "After adstock: 4191.84183984877\n", + "After hill transform: 0.011576457837327648\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717942785483\n", + "After adstock: 7648.894413373718\n", + "After hill transform: 0.3475806370496774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.73\n", + "Adstocked value: 11,556.95\n", + "Saturated value: 0.0003\n", + "Final response: 181.2546\n", + "Raw spend: 11555.726724466325\n", + "After adstock: 11556.948946688548\n", + "After hill transform: 0.00033557149899817644\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.59\n", + "Adstocked value: 54,660.92\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0193\n", + "Raw spend: 54660.59023741289\n", + "After adstock: 54660.92357074623\n", + "After hill transform: 0.3469586281105908\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.53\n", + "Adstocked value: 4,191.86\n", + "Saturated value: 0.0116\n", + "Final response: 777.6659\n", + "Raw spend: 4191.531643411113\n", + "After adstock: 4191.864976744446\n", + "After hill transform: 0.011576624101547263\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.74\n", + "Adstocked value: 7,648.92\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1870\n", + "Raw spend: 7648.739538940435\n", + "After adstock: 7648.91600952867\n", + "After hill transform: 0.3475824140184906\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2560\n", + "Raw spend: 11555.757227636357\n", + "After adstock: 11556.97944985858\n", + "After hill transform: 0.0003355741522173619\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0227\n", + "Raw spend: 54660.59999400066\n", + "After adstock: 54660.933327333994\n", + "After hill transform: 0.3469586518292593\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6559\n", + "Raw spend: 4191.510820205005\n", + "After adstock: 4191.844153538338\n", + "After hill transform: 0.011576474463684712\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1422\n", + "Raw spend: 7648.720102387567\n", + "After adstock: 7648.896572975802\n", + "After hill transform: 0.34758081474549\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.76027795336\n", + "After adstock: 11556.982500175583\n", + "After hill transform: 0.00033557441754004876\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.600969659434\n", + "After adstock: 54660.93430299277\n", + "After hill transform: 0.3469586542011259\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6549\n", + "Raw spend: 4191.508737884394\n", + "After adstock: 4191.842071217727\n", + "After hill transform: 0.011576459499962704\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1377\n", + "Raw spend: 7648.71815873228\n", + "After adstock: 7648.894629320515\n", + "After hill transform: 0.34758065481815553\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760582985062\n", + "After adstock: 11556.982805207284\n", + "After hill transform: 0.00033557444407232524\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60106722531\n", + "After adstock: 54660.934400558646\n", + "After hill transform: 0.34695865443831264\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508529652333\n", + "After adstock: 4191.841862985666\n", + "After hill transform: 0.011576458003591148\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717964366751\n", + "After adstock: 7648.8944349549865\n", + "After hill transform: 0.34758063882542173\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760613488232\n", + "After adstock: 11556.982835710454\n", + "After hill transform: 0.00033557444672555287\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.6010769819\n", + "After adstock: 54660.93441031523\n", + "After hill transform: 0.3469586544620313\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508508829127\n", + "After adstock: 4191.84184216246\n", + "After hill transform: 0.011576457853954001\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717944930198\n", + "After adstock: 7648.894415518434\n", + "After hill transform: 0.3475806372261483\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760615010355\n", + "After adstock: 11556.982837232577\n", + "After hill transform: 0.0003355744468579502\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107746876\n", + "After adstock: 54660.934410802096\n", + "After hill transform: 0.34695865446321483\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.5085077900385\n", + "After adstock: 4191.8418411233715\n", + "After hill transform: 0.01157645784648703\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717943960305\n", + "After adstock: 7648.89441454854\n", + "After hill transform: 0.34758063714634385\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760615848887\n", + "After adstock: 11556.98283807111\n", + "After hill transform: 0.0003355744469308875\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107773697\n", + "After adstock: 54660.9344110703\n", + "After hill transform: 0.3469586544638668\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508507217609\n", + "After adstock: 4191.841840550942\n", + "After hill transform: 0.01157645784237351\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717943425994\n", + "After adstock: 7648.894414014229\n", + "After hill transform: 0.3475806371023798\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.76061631083\n", + "After adstock: 11556.982838533053\n", + "After hill transform: 0.0003355744469710682\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107788472\n", + "After adstock: 54660.934411218055\n", + "After hill transform: 0.3469586544642261\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.50850690226\n", + "After adstock: 4191.841840235593\n", + "After hill transform: 0.011576457840107385\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717943131645\n", + "After adstock: 7648.8944137198805\n", + "After hill transform: 0.3475806370781603\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760616565312\n", + "After adstock: 11556.982838787535\n", + "After hill transform: 0.0003355744469932036\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601077966116\n", + "After adstock: 54660.93441129945\n", + "After hill transform: 0.3469586544644239\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508506728536\n", + "After adstock: 4191.841840061869\n", + "After hill transform: 0.011576457838858994\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794296949\n", + "After adstock: 7648.894413557725\n", + "After hill transform: 0.34758063706481784\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760616705506\n", + "After adstock: 11556.982838927728\n", + "After hill transform: 0.0003355744470053979\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107801096\n", + "After adstock: 54660.93441134429\n", + "After hill transform: 0.34695865446453295\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508506632832\n", + "After adstock: 4191.841839966165\n", + "After hill transform: 0.011576457838171258\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717942880159\n", + "After adstock: 7648.894413468394\n", + "After hill transform: 0.34758063705746756\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760616782736\n", + "After adstock: 11556.982839004959\n", + "After hill transform: 0.00033557444701211563\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107803566\n", + "After adstock: 54660.934411368995\n", + "After hill transform: 0.346958654464593\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.5085065801095\n", + "After adstock: 4191.8418399134425\n", + "After hill transform: 0.011576457837792388\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717942830947\n", + "After adstock: 7648.8944134191825\n", + "After hill transform: 0.3475806370534183\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760616797637\n", + "After adstock: 11556.98283901986\n", + "After hill transform: 0.00033557444701341174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107803566\n", + "After adstock: 54660.934411368995\n", + "After hill transform: 0.346958654464593\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.5085065801095\n", + "After adstock: 4191.8418399134425\n", + "After hill transform: 0.011576457837792388\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717942830947\n", + "After adstock: 7648.8944134191825\n", + "After hill transform: 0.3475806370534183\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760616782736\n", + "After adstock: 11556.982839004959\n", + "After hill transform: 0.00033557444701211563\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107805056\n", + "After adstock: 54660.934411383896\n", + "After hill transform: 0.34695865446462926\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.5085065801095\n", + "After adstock: 4191.8418399134425\n", + "After hill transform: 0.011576457837792388\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717942830947\n", + "After adstock: 7648.8944134191825\n", + "After hill transform: 0.3475806370534183\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760616782736\n", + "After adstock: 11556.982839004959\n", + "After hill transform: 0.00033557444701211563\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107803566\n", + "After adstock: 54660.934411368995\n", + "After hill transform: 0.346958654464593\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508506595011\n", + "After adstock: 4191.841839928344\n", + "After hill transform: 0.011576457837899469\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717942830947\n", + "After adstock: 7648.8944134191825\n", + "After hill transform: 0.3475806370534183\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760616782736\n", + "After adstock: 11556.982839004959\n", + "After hill transform: 0.00033557444701211563\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107803566\n", + "After adstock: 54660.934411368995\n", + "After hill transform: 0.346958654464593\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.5085065801095\n", + "After adstock: 4191.8418399134425\n", + "After hill transform: 0.011576457837792388\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179428458485\n", + "After adstock: 7648.894413434084\n", + "After hill transform: 0.3475806370546444\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.71\n", + "Adstocked value: 11,556.94\n", + "Saturated value: 0.0003\n", + "Final response: 181.2539\n", + "Raw spend: 11555.713693057738\n", + "After adstock: 11556.93591527996\n", + "After hill transform: 0.0003355703655076785\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.59\n", + "Adstocked value: 54,660.92\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0180\n", + "Raw spend: 54660.58642221906\n", + "After adstock: 54660.91975555239\n", + "After hill transform: 0.34695861883569584\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.54\n", + "Adstocked value: 4,191.87\n", + "Saturated value: 0.0116\n", + "Final response: 777.6696\n", + "Raw spend: 4191.539197507421\n", + "After adstock: 4191.872530840754\n", + "After hill transform: 0.01157667838640774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.75\n", + "Adstocked value: 7,648.93\n", + "Saturated value: 0.3476\n", + "Final response: 9726.2084\n", + "Raw spend: 7648.748831446563\n", + "After adstock: 7648.925302034798\n", + "After hill transform: 0.3475831786216567\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2559\n", + "Raw spend: 11555.755924410236\n", + "After adstock: 11556.978146632458\n", + "After hill transform: 0.00033557403886018443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0226\n", + "Raw spend: 54660.599612453996\n", + "After adstock: 54660.93294578733\n", + "After hill transform: 0.34695865090170364\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6562\n", + "Raw spend: 4191.511575672841\n", + "After adstock: 4191.844909006174\n", + "After hill transform: 0.011576479892539727\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1444\n", + "Raw spend: 7648.721031692509\n", + "After adstock: 7648.897502280744\n", + "After hill transform: 0.34758089121031327\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760147545487\n", + "After adstock: 11556.98236976771\n", + "After hill transform: 0.00033557440619690765\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60093147749\n", + "After adstock: 54660.93426481083\n", + "After hill transform: 0.3469586541083041\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6549\n", + "Raw spend: 4191.508813489382\n", + "After adstock: 4191.842146822715\n", + "After hill transform: 0.011576460043265978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1380\n", + "Raw spend: 7648.718251717103\n", + "After adstock: 7648.894722305338\n", + "After hill transform: 0.3475806624691085\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.76056985901\n", + "After adstock: 11556.982792081233\n", + "After hill transform: 0.0003355744429305946\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60106337984\n", + "After adstock: 54660.93439671318\n", + "After hill transform: 0.3469586544289641\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508537271036\n", + "After adstock: 4191.841870604369\n", + "After hill transform: 0.011576458058339734\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717973719563\n", + "After adstock: 7648.894444307798\n", + "After hill transform: 0.34758063959498736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760612090364\n", + "After adstock: 11556.982834312586\n", + "After hill transform: 0.0003355744466039635\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107657008\n", + "After adstock: 54660.93440990341\n", + "After hill transform: 0.3469586544610301\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508509649202\n", + "After adstock: 4191.841842982535\n", + "After hill transform: 0.011576457859847122\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717945919809\n", + "After adstock: 7648.894416508044\n", + "After hill transform: 0.3475806373075752\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760612105265\n", + "After adstock: 11556.982834327488\n", + "After hill transform: 0.0003355744466052596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107657008\n", + "After adstock: 54660.93440990341\n", + "After hill transform: 0.3469586544610301\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508509649202\n", + "After adstock: 4191.841842982535\n", + "After hill transform: 0.011576457859847122\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717945919809\n", + "After adstock: 7648.894416508044\n", + "After hill transform: 0.3475806373075752\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760612090364\n", + "After adstock: 11556.982834312586\n", + "After hill transform: 0.0003355744466039635\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107658498\n", + "After adstock: 54660.934409918314\n", + "After hill transform: 0.3469586544610664\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508509649202\n", + "After adstock: 4191.841842982535\n", + "After hill transform: 0.011576457859847122\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717945919809\n", + "After adstock: 7648.894416508044\n", + "After hill transform: 0.3475806373075752\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760612090364\n", + "After adstock: 11556.982834312586\n", + "After hill transform: 0.0003355744466039635\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107657008\n", + "After adstock: 54660.93440990341\n", + "After hill transform: 0.3469586544610301\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508509664103\n", + "After adstock: 4191.841842997436\n", + "After hill transform: 0.011576457859954203\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717945919809\n", + "After adstock: 7648.894416508044\n", + "After hill transform: 0.3475806373075752\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760612090364\n", + "After adstock: 11556.982834312586\n", + "After hill transform: 0.0003355744466039635\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107657008\n", + "After adstock: 54660.93440990341\n", + "After hill transform: 0.3469586544610301\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508509649202\n", + "After adstock: 4191.841842982535\n", + "After hill transform: 0.011576457859847122\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794593471\n", + "After adstock: 7648.894416522945\n", + "After hill transform: 0.3475806373088013\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.74\n", + "Adstocked value: 11,556.97\n", + "Saturated value: 0.0003\n", + "Final response: 181.2554\n", + "Raw spend: 11555.74471324238\n", + "After adstock: 11556.966935464603\n", + "After hill transform: 0.00033557306369175286\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0216\n", + "Raw spend: 54660.59678034568\n", + "After adstock: 54660.930113679016\n", + "After hill transform: 0.34695864401673154\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.52\n", + "Adstocked value: 4,191.85\n", + "Saturated value: 0.0116\n", + "Final response: 777.6607\n", + "Raw spend: 4191.520854794825\n", + "After adstock: 4191.854188128158\n", + "After hill transform: 0.011576546573211348\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.73\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1553\n", + "Raw spend: 7648.725795847895\n", + "After adstock: 7648.90226643613\n", + "After hill transform: 0.34758128321326326\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759022205566\n", + "After adstock: 11556.981244427789\n", + "After hill transform: 0.0003355743083125717\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0230\n", + "Raw spend: 54660.600646947634\n", + "After adstock: 54660.93398028097\n", + "After hill transform: 0.34695865341660026\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6553\n", + "Raw spend: 4191.5097441637645\n", + "After adstock: 4191.8430774970975\n", + "After hill transform: 0.011576466731165068\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1391\n", + "Raw spend: 7648.7187309126175\n", + "After adstock: 7648.895201500853\n", + "After hill transform: 0.3475807018981486\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760453101884\n", + "After adstock: 11556.982675324107\n", + "After hill transform: 0.00033557443277482265\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60103360783\n", + "After adstock: 54660.93436694117\n", + "After hill transform: 0.34695865435658707\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508633100659\n", + "After adstock: 4191.841966433992\n", + "After hill transform: 0.011576458746978735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1374\n", + "Raw spend: 7648.7180244190895\n", + "After adstock: 7648.894495007325\n", + "After hill transform: 0.3475806437666326\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760596191516\n", + "After adstock: 11556.982818413739\n", + "After hill transform: 0.0003355744452210494\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107227385\n", + "After adstock: 54660.934405607186\n", + "After hill transform: 0.3469586544505858\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508521994348\n", + "After adstock: 4191.841855327681\n", + "After hill transform: 0.01157645794856028\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717953769737\n", + "After adstock: 7648.894424357972\n", + "After hill transform: 0.34758063795348093\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.76061050048\n", + "After adstock: 11556.982832722702\n", + "After hill transform: 0.00033557444646567215\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601076140454\n", + "After adstock: 54660.93440947379\n", + "After hill transform: 0.3469586544599857\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508510883717\n", + "After adstock: 4191.84184421705\n", + "After hill transform: 0.011576457868718438\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717946704802\n", + "After adstock: 7648.894417293037\n", + "After hill transform: 0.3475806373721658\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.76061051538\n", + "After adstock: 11556.982832737604\n", + "After hill transform: 0.00033557444646696826\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601076140454\n", + "After adstock: 54660.93440947379\n", + "After hill transform: 0.3469586544599857\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508510883717\n", + "After adstock: 4191.84184421705\n", + "After hill transform: 0.011576457868718438\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717946704802\n", + "After adstock: 7648.894417293037\n", + "After hill transform: 0.3475806373721658\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.76061050048\n", + "After adstock: 11556.982832722702\n", + "After hill transform: 0.00033557444646567215\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601076155355\n", + "After adstock: 54660.93440948869\n", + "After hill transform: 0.3469586544600219\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508510883717\n", + "After adstock: 4191.84184421705\n", + "After hill transform: 0.011576457868718438\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717946704802\n", + "After adstock: 7648.894417293037\n", + "After hill transform: 0.3475806373721658\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.76061050048\n", + "After adstock: 11556.982832722702\n", + "After hill transform: 0.00033557444646567215\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601076140454\n", + "After adstock: 54660.93440947379\n", + "After hill transform: 0.3469586544599857\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508510898618\n", + "After adstock: 4191.841844231951\n", + "After hill transform: 0.011576457868825519\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717946704802\n", + "After adstock: 7648.894417293037\n", + "After hill transform: 0.3475806373721658\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.76061050048\n", + "After adstock: 11556.982832722702\n", + "After hill transform: 0.00033557444646567215\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601076140454\n", + "After adstock: 54660.93440947379\n", + "After hill transform: 0.3469586544599857\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508510883717\n", + "After adstock: 4191.84184421705\n", + "After hill transform: 0.011576457868718438\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717946719703\n", + "After adstock: 7648.894417307938\n", + "After hill transform: 0.3475806373733919\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.71\n", + "Adstocked value: 11,556.94\n", + "Saturated value: 0.0003\n", + "Final response: 181.2539\n", + "Raw spend: 11555.713537325664\n", + "After adstock: 11556.935759547887\n", + "After hill transform: 0.00033557035196189614\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.59\n", + "Adstocked value: 54,660.92\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0181\n", + "Raw spend: 54660.58667212565\n", + "After adstock: 54660.92000545899\n", + "After hill transform: 0.3469586194432292\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.54\n", + "Adstocked value: 4,191.87\n", + "Saturated value: 0.0116\n", + "Final response: 777.6698\n", + "Raw spend: 4191.539777420596\n", + "After adstock: 4191.873110753929\n", + "After hill transform: 0.011576682553756486\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.75\n", + "Adstocked value: 7,648.92\n", + "Saturated value: 0.3476\n", + "Final response: 9726.2068\n", + "Raw spend: 7648.748157358864\n", + "After adstock: 7648.924627947099\n", + "After hill transform: 0.34758312315658224\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2559\n", + "Raw spend: 11555.755903182999\n", + "After adstock: 11556.978125405221\n", + "After hill transform: 0.0003355740370137977\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0226\n", + "Raw spend: 54660.599635738974\n", + "After adstock: 54660.93296907231\n", + "After hill transform: 0.34695865095831036\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6563\n", + "Raw spend: 4191.511637537405\n", + "After adstock: 4191.844970870738\n", + "After hill transform: 0.011576480337103722\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1442\n", + "Raw spend: 7648.720967770208\n", + "After adstock: 7648.897438358443\n", + "After hill transform: 0.34758088595067543\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760139768732\n", + "After adstock: 11556.982361990955\n", + "After hill transform: 0.0003355744055204698\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60093210031\n", + "After adstock: 54660.93426543364\n", + "After hill transform: 0.34695865410981813\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6549\n", + "Raw spend: 4191.508823549086\n", + "After adstock: 4191.842156882419\n", + "After hill transform: 0.011576460115555782\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1380\n", + "Raw spend: 7648.718248811342\n", + "After adstock: 7648.894719399577\n", + "After hill transform: 0.3475806622300174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760563427304\n", + "After adstock: 11556.982785649527\n", + "After hill transform: 0.0003355744423711517\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60106173644\n", + "After adstock: 54660.93439506977\n", + "After hill transform: 0.3469586544249689\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508542150254\n", + "After adstock: 4191.841875483587\n", + "After hill transform: 0.011576458093402162\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717976915455\n", + "After adstock: 7648.894447503691\n", + "After hill transform: 0.34758063985795096\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760605793163\n", + "After adstock: 11556.982828015385\n", + "After hill transform: 0.00033557444605622017\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601074700055\n", + "After adstock: 54660.93440803339\n", + "After hill transform: 0.346958654456484\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.50851401037\n", + "After adstock: 4191.841847343703\n", + "After hill transform: 0.01157645789118681\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949725868\n", + "After adstock: 7648.894420314103\n", + "After hill transform: 0.3475806376207443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760610029747\n", + "After adstock: 11556.98283225197\n", + "After hill transform: 0.0003355744464247268\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107599641\n", + "After adstock: 54660.93440932975\n", + "After hill transform: 0.3469586544596355\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508511196382\n", + "After adstock: 4191.841844529715\n", + "After hill transform: 0.011576457870965274\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717947006909\n", + "After adstock: 7648.894417595144\n", + "After hill transform: 0.34758063739702366\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760610044648\n", + "After adstock: 11556.98283226687\n", + "After hill transform: 0.000335574446426023\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107599641\n", + "After adstock: 54660.93440932975\n", + "After hill transform: 0.3469586544596355\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508511196382\n", + "After adstock: 4191.841844529715\n", + "After hill transform: 0.011576457870965274\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717947006909\n", + "After adstock: 7648.894417595144\n", + "After hill transform: 0.34758063739702366\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760610029747\n", + "After adstock: 11556.98283225197\n", + "After hill transform: 0.0003355744464247268\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107601131\n", + "After adstock: 54660.93440934465\n", + "After hill transform: 0.3469586544596718\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508511196382\n", + "After adstock: 4191.841844529715\n", + "After hill transform: 0.011576457870965274\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717947006909\n", + "After adstock: 7648.894417595144\n", + "After hill transform: 0.34758063739702366\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760610029747\n", + "After adstock: 11556.98283225197\n", + "After hill transform: 0.0003355744464247268\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107599641\n", + "After adstock: 54660.93440932975\n", + "After hill transform: 0.3469586544596355\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508511211283\n", + "After adstock: 4191.841844544616\n", + "After hill transform: 0.011576457871072355\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717947006909\n", + "After adstock: 7648.894417595144\n", + "After hill transform: 0.34758063739702366\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760610029747\n", + "After adstock: 11556.98283225197\n", + "After hill transform: 0.0003355744464247268\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107599641\n", + "After adstock: 54660.93440932975\n", + "After hill transform: 0.3469586544596355\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508511196382\n", + "After adstock: 4191.841844529715\n", + "After hill transform: 0.011576457870965274\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794702181\n", + "After adstock: 7648.894417610045\n", + "After hill transform: 0.3475806373982498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.09\n", + "Adstocked value: 11,556.31\n", + "Saturated value: 0.0003\n", + "Final response: 181.2245\n", + "Raw spend: 11555.087997391844\n", + "After adstock: 11556.310219614066\n", + "After hill transform: 0.0003355159446063212\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.38\n", + "Adstocked value: 54,660.72\n", + "Saturated value: 0.3470\n", + "Final response: 49582.9476\n", + "Raw spend: 54660.3837739711\n", + "After adstock: 54660.71710730444\n", + "After hill transform: 0.3469581261886081\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.93\n", + "Adstocked value: 4,192.26\n", + "Saturated value: 0.0116\n", + "Final response: 777.8561\n", + "Raw spend: 4191.925526267318\n", + "After adstock: 4192.258859600651\n", + "After hill transform: 0.011579454807370252\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,649.19\n", + "Adstocked value: 7,649.37\n", + "Saturated value: 0.3476\n", + "Final response: 9727.2261\n", + "Raw spend: 7649.190846600508\n", + "After adstock: 7649.367317188743\n", + "After hill transform: 0.3476195482129906\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.69\n", + "Adstocked value: 11,556.92\n", + "Saturated value: 0.0003\n", + "Final response: 181.2530\n", + "Raw spend: 11555.693348765957\n", + "After adstock: 11556.91557098818\n", + "After hill transform: 0.00033556859593727106\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.58\n", + "Adstocked value: 54,660.91\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0156\n", + "Raw spend: 54660.57934579388\n", + "After adstock: 54660.912679127214\n", + "After hill transform: 0.34695860163261033\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.55\n", + "Adstocked value: 4,191.88\n", + "Saturated value: 0.0116\n", + "Final response: 777.6749\n", + "Raw spend: 4191.550212703475\n", + "After adstock: 4191.883546036808\n", + "After hill transform: 0.011576757543521709\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.77\n", + "Adstocked value: 7,648.94\n", + "Saturated value: 0.3476\n", + "Final response: 9726.2461\n", + "Raw spend: 7648.765236966268\n", + "After adstock: 7648.941707554503\n", + "After hill transform: 0.3475845284952959\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.75\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2558\n", + "Raw spend: 11555.753883903368\n", + "After adstock: 11556.97610612559\n", + "After hill transform: 0.00033557386137292506\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0224\n", + "Raw spend: 54660.59890297616\n", + "After adstock: 54660.9322363095\n", + "After hill transform: 0.3469586491769338\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.85\n", + "Saturated value: 0.0116\n", + "Final response: 777.6568\n", + "Raw spend: 4191.5126813470915\n", + "After adstock: 4191.846014680425\n", + "After hill transform: 0.011576487838010083\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1481\n", + "Raw spend: 7648.722676002844\n", + "After adstock: 7648.899146591079\n", + "After hill transform: 0.34758102650701755\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.75993741711\n", + "After adstock: 11556.982159639332\n", + "After hill transform: 0.00033557438791951617\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0230\n", + "Raw spend: 54660.600858694386\n", + "After adstock: 54660.93419202772\n", + "After hill transform: 0.3469586539313654\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6550\n", + "Raw spend: 4191.508928211452\n", + "After adstock: 4191.842261544785\n", + "After hill transform: 0.011576460867667643\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1383\n", + "Raw spend: 7648.718419906502\n", + "After adstock: 7648.894890494737\n", + "After hill transform: 0.3475806763080247\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760542768483\n", + "After adstock: 11556.982764990706\n", + "After hill transform: 0.0003355744405742055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60105426621\n", + "After adstock: 54660.93438759955\n", + "After hill transform: 0.3469586544068085\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508552897889\n", + "After adstock: 4191.841886231222\n", + "After hill transform: 0.01157645817063549\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1374\n", + "Raw spend: 7648.717994296868\n", + "After adstock: 7648.894464885103\n", + "After hill transform: 0.34758064128812377\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.76060330362\n", + "After adstock: 11556.982825525844\n", + "After hill transform: 0.00033557444583967474\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107382339\n", + "After adstock: 54660.934407156725\n", + "After hill transform: 0.3469586544543528\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508515366532\n", + "After adstock: 4191.841848699865\n", + "After hill transform: 0.011576457900932294\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179517359045\n", + "After adstock: 7648.89442232414\n", + "After hill transform: 0.3475806377861337\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760609357134\n", + "After adstock: 11556.982831579357\n", + "After hill transform: 0.00033557444636622165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107577911\n", + "After adstock: 54660.934409112444\n", + "After hill transform: 0.34695865445910723\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508511613397\n", + "After adstock: 4191.84184494673\n", + "After hill transform: 0.011576457873961978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717947479809\n", + "After adstock: 7648.894418068044\n", + "After hill transform: 0.3475806374359347\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760609372035\n", + "After adstock: 11556.982831594258\n", + "After hill transform: 0.00033557444636751776\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107577911\n", + "After adstock: 54660.934409112444\n", + "After hill transform: 0.34695865445910723\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508511613397\n", + "After adstock: 4191.84184494673\n", + "After hill transform: 0.011576457873961978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717947479809\n", + "After adstock: 7648.894418068044\n", + "After hill transform: 0.3475806374359347\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760609357134\n", + "After adstock: 11556.982831579357\n", + "After hill transform: 0.00033557444636622165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107579401\n", + "After adstock: 54660.934409127345\n", + "After hill transform: 0.3469586544591435\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508511613397\n", + "After adstock: 4191.84184494673\n", + "After hill transform: 0.011576457873961978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717947479809\n", + "After adstock: 7648.894418068044\n", + "After hill transform: 0.3475806374359347\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760609357134\n", + "After adstock: 11556.982831579357\n", + "After hill transform: 0.00033557444636622165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107577911\n", + "After adstock: 54660.934409112444\n", + "After hill transform: 0.34695865445910723\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508511628298\n", + "After adstock: 4191.841844961631\n", + "After hill transform: 0.011576457874069059\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717947479809\n", + "After adstock: 7648.894418068044\n", + "After hill transform: 0.3475806374359347\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760609357134\n", + "After adstock: 11556.982831579357\n", + "After hill transform: 0.00033557444636622165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107577911\n", + "After adstock: 54660.934409112444\n", + "After hill transform: 0.34695865445910723\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508511613397\n", + "After adstock: 4191.84184494673\n", + "After hill transform: 0.011576457873961978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794749471\n", + "After adstock: 7648.894418082945\n", + "After hill transform: 0.3475806374371608\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.75\n", + "Adstocked value: 11,556.97\n", + "Saturated value: 0.0003\n", + "Final response: 181.2557\n", + "Raw spend: 11555.751412422533\n", + "After adstock: 11556.973634644755\n", + "After hill transform: 0.0003355736463987949\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0225\n", + "Raw spend: 54660.599431423674\n", + "After adstock: 54660.93276475701\n", + "After hill transform: 0.34695865046161145\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.52\n", + "Adstocked value: 4,191.85\n", + "Saturated value: 0.0116\n", + "Final response: 777.6586\n", + "Raw spend: 4191.516500970272\n", + "After adstock: 4191.849834303605\n", + "After hill transform: 0.01157651528617645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1438\n", + "Raw spend: 7648.7207994142955\n", + "After adstock: 7648.897270002531\n", + "After hill transform: 0.3475808720980589\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759689663673\n", + "After adstock: 11556.981911885896\n", + "After hill transform: 0.0003355743663694218\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0230\n", + "Raw spend: 54660.600911343565\n", + "After adstock: 54660.9342446769\n", + "After hill transform: 0.34695865405935766\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6551\n", + "Raw spend: 4191.509310549084\n", + "After adstock: 4191.842643882417\n", + "After hill transform: 0.011576463615175683\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1379\n", + "Raw spend: 7648.718232673257\n", + "After adstock: 7648.894703261492\n", + "After hill transform: 0.34758066090214773\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760517387787\n", + "After adstock: 11556.98273961001\n", + "After hill transform: 0.00033557443836654103\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60105933555\n", + "After adstock: 54660.93439266889\n", + "After hill transform: 0.3469586544191323\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508591506966\n", + "After adstock: 4191.841924840299\n", + "After hill transform: 0.011576458448083271\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717975999153\n", + "After adstock: 7648.894446587388\n", + "After hill transform: 0.347580639782556\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.7606001602\n", + "After adstock: 11556.982822382422\n", + "After hill transform: 0.0003355744455662536\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601074134756\n", + "After adstock: 54660.93440746809\n", + "After hill transform: 0.3469586544551097\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519602754\n", + "After adstock: 4191.841852936087\n", + "After hill transform: 0.011576457931374106\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717950331743\n", + "After adstock: 7648.894420919978\n", + "After hill transform: 0.3475806376705968\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.76060843744\n", + "After adstock: 11556.982830659663\n", + "After hill transform: 0.0003355744462862248\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107561467\n", + "After adstock: 54660.93440894801\n", + "After hill transform: 0.34695865445870744\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.5085124123325\n", + "After adstock: 4191.8418457456655\n", + "After hill transform: 0.011576457879703189\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179477650025\n", + "After adstock: 7648.894418353238\n", + "After hill transform: 0.34758063745940093\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760608452341\n", + "After adstock: 11556.982830674564\n", + "After hill transform: 0.00033557444628752093\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107561467\n", + "After adstock: 54660.93440894801\n", + "After hill transform: 0.34695865445870744\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.5085124123325\n", + "After adstock: 4191.8418457456655\n", + "After hill transform: 0.011576457879703189\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179477650025\n", + "After adstock: 7648.894418353238\n", + "After hill transform: 0.34758063745940093\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.76060843744\n", + "After adstock: 11556.982830659663\n", + "After hill transform: 0.0003355744462862248\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107562957\n", + "After adstock: 54660.93440896291\n", + "After hill transform: 0.34695865445874374\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.5085124123325\n", + "After adstock: 4191.8418457456655\n", + "After hill transform: 0.011576457879703189\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179477650025\n", + "After adstock: 7648.894418353238\n", + "After hill transform: 0.34758063745940093\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.76060843744\n", + "After adstock: 11556.982830659663\n", + "After hill transform: 0.0003355744462862248\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107561467\n", + "After adstock: 54660.93440894801\n", + "After hill transform: 0.34695865445870744\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508512427234\n", + "After adstock: 4191.841845760567\n", + "After hill transform: 0.01157645787981027\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179477650025\n", + "After adstock: 7648.894418353238\n", + "After hill transform: 0.34758063745940093\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.76060843744\n", + "After adstock: 11556.982830659663\n", + "After hill transform: 0.0003355744462862248\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107561467\n", + "After adstock: 54660.93440894801\n", + "After hill transform: 0.34695865445870744\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.5085124123325\n", + "After adstock: 4191.8418457456655\n", + "After hill transform: 0.011576457879703189\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717947779904\n", + "After adstock: 7648.894418368139\n", + "After hill transform: 0.347580637460627\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.61\n", + "Adstocked value: 11,556.84\n", + "Saturated value: 0.0003\n", + "Final response: 181.2493\n", + "Raw spend: 11555.614780914972\n", + "After adstock: 11556.837003137194\n", + "After hill transform: 0.0003355617620715919\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.56\n", + "Adstocked value: 54,660.90\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0095\n", + "Raw spend: 54660.56187008265\n", + "After adstock: 54660.89520341599\n", + "After hill transform: 0.3469585591484177\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.61\n", + "Adstocked value: 4,191.94\n", + "Saturated value: 0.0116\n", + "Final response: 777.7044\n", + "Raw spend: 4191.611437405443\n", + "After adstock: 4191.944770738776\n", + "After hill transform: 0.0115771975208328\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.80\n", + "Adstocked value: 7,648.98\n", + "Saturated value: 0.3476\n", + "Final response: 9726.3263\n", + "Raw spend: 7648.800055827706\n", + "After adstock: 7648.976526415941\n", + "After hill transform: 0.3475873934480564\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.75\n", + "Adstocked value: 11,556.97\n", + "Saturated value: 0.0003\n", + "Final response: 181.2555\n", + "Raw spend: 11555.746025685194\n", + "After adstock: 11556.968247907416\n", + "After hill transform: 0.00033557317785039563\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0217\n", + "Raw spend: 54660.59715506147\n", + "After adstock: 54660.930488394806\n", + "After hill transform: 0.346958644927681\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.52\n", + "Adstocked value: 4,191.85\n", + "Saturated value: 0.0116\n", + "Final response: 777.6597\n", + "Raw spend: 4191.518804911643\n", + "After adstock: 4191.852138244976\n", + "After hill transform: 0.011576531842531787\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.73\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1562\n", + "Raw spend: 7648.726158571273\n", + "After adstock: 7648.902629159508\n", + "After hill transform: 0.34758131305876905\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759150162216\n", + "After adstock: 11556.981372384438\n", + "After hill transform: 0.0003355743194424982\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0230\n", + "Raw spend: 54660.60068355935\n", + "After adstock: 54660.93401689269\n", + "After hill transform: 0.34695865350560484\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6553\n", + "Raw spend: 4191.5095416622635\n", + "After adstock: 4191.8428749955965\n", + "After hill transform: 0.011576465275973204\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1392\n", + "Raw spend: 7648.71876884563\n", + "After adstock: 7648.895239433865\n", + "After hill transform: 0.3475807050193428\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760462609918\n", + "After adstock: 11556.98268483214\n", + "After hill transform: 0.00033557443360185076\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60103640914\n", + "After adstock: 54660.93436974248\n", + "After hill transform: 0.34695865436339723\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508615337326\n", + "After adstock: 4191.841948670659\n", + "After hill transform: 0.011576458619330064\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1375\n", + "Raw spend: 7648.7180298730655\n", + "After adstock: 7648.894500461301\n", + "After hill transform: 0.3475806442153952\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760593854688\n", + "After adstock: 11556.98281607691\n", + "After hill transform: 0.0003355744450177873\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107169412\n", + "After adstock: 54660.93440502745\n", + "After hill transform: 0.34695865444917645\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508522704832\n", + "After adstock: 4191.841856038165\n", + "After hill transform: 0.011576457953665877\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717955975809\n", + "After adstock: 7648.894426564044\n", + "After hill transform: 0.34758063813500034\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760606979165\n", + "After adstock: 11556.982829201388\n", + "After hill transform: 0.00033557444615938114\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601075222614\n", + "After adstock: 54660.93440855595\n", + "After hill transform: 0.34695865445775437\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508513441582\n", + "After adstock: 4191.841846774915\n", + "After hill transform: 0.011576457887099456\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948586083\n", + "After adstock: 7648.8944191743185\n", + "After hill transform: 0.3475806375269609\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760606994067\n", + "After adstock: 11556.98282921629\n", + "After hill transform: 0.00033557444616067725\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601075222614\n", + "After adstock: 54660.93440855595\n", + "After hill transform: 0.34695865445775437\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508513441582\n", + "After adstock: 4191.841846774915\n", + "After hill transform: 0.011576457887099456\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948586083\n", + "After adstock: 7648.8944191743185\n", + "After hill transform: 0.3475806375269609\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760606979165\n", + "After adstock: 11556.982829201388\n", + "After hill transform: 0.00033557444615938114\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601075237515\n", + "After adstock: 54660.93440857085\n", + "After hill transform: 0.3469586544577906\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508513441582\n", + "After adstock: 4191.841846774915\n", + "After hill transform: 0.011576457887099456\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948586083\n", + "After adstock: 7648.8944191743185\n", + "After hill transform: 0.3475806375269609\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760606979165\n", + "After adstock: 11556.982829201388\n", + "After hill transform: 0.00033557444615938114\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601075222614\n", + "After adstock: 54660.93440855595\n", + "After hill transform: 0.34695865445775437\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508513456483\n", + "After adstock: 4191.841846789816\n", + "After hill transform: 0.011576457887206537\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948586083\n", + "After adstock: 7648.8944191743185\n", + "After hill transform: 0.3475806375269609\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760606979165\n", + "After adstock: 11556.982829201388\n", + "After hill transform: 0.00033557444615938114\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601075222614\n", + "After adstock: 54660.93440855595\n", + "After hill transform: 0.34695865445775437\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508513441582\n", + "After adstock: 4191.841846774915\n", + "After hill transform: 0.011576457887099456\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179486009845\n", + "After adstock: 7648.89441918922\n", + "After hill transform: 0.34758063752818696\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.58\n", + "Adstocked value: 11,556.80\n", + "Saturated value: 0.0003\n", + "Final response: 181.2475\n", + "Raw spend: 11555.57706057742\n", + "After adstock: 11556.799282799642\n", + "After hill transform: 0.0003355584811732324\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.55\n", + "Adstocked value: 54,660.88\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0057\n", + "Raw spend: 54660.550915344524\n", + "After adstock: 54660.88424867786\n", + "After hill transform: 0.34695853251698067\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.64\n", + "Adstocked value: 4,191.97\n", + "Saturated value: 0.0116\n", + "Final response: 777.7173\n", + "Raw spend: 4191.637993788941\n", + "After adstock: 4191.971327122274\n", + "After hill transform: 0.011577388365346428\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.82\n", + "Adstocked value: 7,649.00\n", + "Saturated value: 0.3476\n", + "Final response: 9726.3772\n", + "Raw spend: 7648.822174519886\n", + "After adstock: 7648.998645108121\n", + "After hill transform: 0.34758921340911425\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.74\n", + "Adstocked value: 11,556.96\n", + "Saturated value: 0.0003\n", + "Final response: 181.2553\n", + "Raw spend: 11555.74225233899\n", + "After adstock: 11556.964474561213\n", + "After hill transform: 0.00033557284963800775\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0214\n", + "Raw spend: 54660.596059234806\n", + "After adstock: 54660.92939256814\n", + "After hill transform: 0.3469586422636811\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.52\n", + "Adstocked value: 4,191.85\n", + "Saturated value: 0.0116\n", + "Final response: 777.6610\n", + "Raw spend: 4191.521461476318\n", + "After adstock: 4191.854794809651\n", + "After hill transform: 0.011576550932891547\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.73\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1613\n", + "Raw spend: 7648.7283711794635\n", + "After adstock: 7648.904841767699\n", + "After hill transform: 0.34758149511598596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.758771515148\n", + "After adstock: 11556.98099373737\n", + "After hill transform: 0.00033557428650701613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0229\n", + "Raw spend: 54660.60057362383\n", + "After adstock: 54660.933906957165\n", + "After hill transform: 0.34695865323834707\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6554\n", + "Raw spend: 4191.509808245056\n", + "After adstock: 4191.843141578389\n", + "After hill transform: 0.011576467191658337\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1397\n", + "Raw spend: 7648.718990845421\n", + "After adstock: 7648.895461433656\n", + "After hill transform: 0.3475807232858715\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760423432765\n", + "After adstock: 11556.982645654987\n", + "After hill transform: 0.0003355744301941424\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60102506274\n", + "After adstock: 54660.93435839607\n", + "After hill transform: 0.34695865433581363\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508642921929\n", + "After adstock: 4191.841976255262\n", + "After hill transform: 0.01157645881755514\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1375\n", + "Raw spend: 7648.718052812017\n", + "After adstock: 7648.894523400252\n", + "After hill transform: 0.34758064610285205\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760588624526\n", + "After adstock: 11556.982810846748\n", + "After hill transform: 0.00033557444456285717\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107020663\n", + "After adstock: 54660.93440353996\n", + "After hill transform: 0.3469586544455603\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508526389617\n", + "After adstock: 4191.84185972295\n", + "After hill transform: 0.011576457980145024\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717959008677\n", + "After adstock: 7648.894429596912\n", + "After hill transform: 0.34758063838455006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760605143701\n", + "After adstock: 11556.982827365924\n", + "After hill transform: 0.00033557444599972874\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107472102\n", + "After adstock: 54660.93440805435\n", + "After hill transform: 0.34695865445653495\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508514736385\n", + "After adstock: 4191.841848069718\n", + "After hill transform: 0.011576457896404008\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179496283425\n", + "After adstock: 7648.894420216578\n", + "After hill transform: 0.3475806376127198\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760606795619\n", + "After adstock: 11556.982829017841\n", + "After hill transform: 0.0003355744461434158\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107517245\n", + "After adstock: 54660.93440850579\n", + "After hill transform: 0.3469586544576324\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508513571062\n", + "After adstock: 4191.841846904395\n", + "After hill transform: 0.011576457888029908\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794869031\n", + "After adstock: 7648.894419278545\n", + "After hill transform: 0.34758063753553686\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.76060681052\n", + "After adstock: 11556.982829032742\n", + "After hill transform: 0.00033557444614471194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107517245\n", + "After adstock: 54660.93440850579\n", + "After hill transform: 0.3469586544576324\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508513571062\n", + "After adstock: 4191.841846904395\n", + "After hill transform: 0.011576457888029908\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794869031\n", + "After adstock: 7648.894419278545\n", + "After hill transform: 0.34758063753553686\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760606795619\n", + "After adstock: 11556.982829017841\n", + "After hill transform: 0.0003355744461434158\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601075187355\n", + "After adstock: 54660.93440852069\n", + "After hill transform: 0.3469586544576687\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508513571062\n", + "After adstock: 4191.841846904395\n", + "After hill transform: 0.011576457888029908\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794869031\n", + "After adstock: 7648.894419278545\n", + "After hill transform: 0.34758063753553686\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760606795619\n", + "After adstock: 11556.982829017841\n", + "After hill transform: 0.0003355744461434158\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107517245\n", + "After adstock: 54660.93440850579\n", + "After hill transform: 0.3469586544576324\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508513585964\n", + "After adstock: 4191.841846919297\n", + "After hill transform: 0.01157645788813699\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794869031\n", + "After adstock: 7648.894419278545\n", + "After hill transform: 0.34758063753553686\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760606795619\n", + "After adstock: 11556.982829017841\n", + "After hill transform: 0.0003355744461434158\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107517245\n", + "After adstock: 54660.93440850579\n", + "After hill transform: 0.3469586544576324\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508513571062\n", + "After adstock: 4191.841846904395\n", + "After hill transform: 0.011576457888029908\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948705211\n", + "After adstock: 7648.894419293446\n", + "After hill transform: 0.34758063753676294\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,554.45\n", + "Adstocked value: 11,555.67\n", + "Saturated value: 0.0003\n", + "Final response: 181.1945\n", + "Raw spend: 11554.447746961505\n", + "After adstock: 11555.669969183728\n", + "After hill transform: 0.0003354602638640523\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.24\n", + "Adstocked value: 54,660.57\n", + "Saturated value: 0.3470\n", + "Final response: 49582.8970\n", + "Raw spend: 54660.23806857757\n", + "After adstock: 54660.57140191091\n", + "After hill transform: 0.34695777197125777\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,192.42\n", + "Adstocked value: 4,192.76\n", + "Saturated value: 0.0116\n", + "Final response: 778.0968\n", + "Raw spend: 4192.424095277392\n", + "After adstock: 4192.757428610725\n", + "After hill transform: 0.01158303845738169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,649.48\n", + "Adstocked value: 7,649.65\n", + "Saturated value: 0.3476\n", + "Final response: 9727.8878\n", + "Raw spend: 7649.478233414303\n", + "After adstock: 7649.654704002538\n", + "After hill transform: 0.34764319460624027\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.63\n", + "Adstocked value: 11,556.85\n", + "Saturated value: 0.0003\n", + "Final response: 181.2500\n", + "Raw spend: 11555.629320812208\n", + "After adstock: 11556.85154303443\n", + "After hill transform: 0.0003355630267511579\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.56\n", + "Adstocked value: 54,660.90\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0105\n", + "Raw spend: 54660.56477451297\n", + "After adstock: 54660.898107846304\n", + "After hill transform: 0.3469585662092114\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.60\n", + "Adstocked value: 4,191.93\n", + "Saturated value: 0.0116\n", + "Final response: 777.6990\n", + "Raw spend: 4191.6000717416955\n", + "After adstock: 4191.9334050750285\n", + "After hill transform: 0.011577115843327615\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.79\n", + "Adstocked value: 7,648.97\n", + "Saturated value: 0.3476\n", + "Final response: 9726.3123\n", + "Raw spend: 7648.793977162709\n", + "After adstock: 7648.970447750944\n", + "After hill transform: 0.3475868932857218\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.75\n", + "Adstocked value: 11,556.97\n", + "Saturated value: 0.0003\n", + "Final response: 181.2555\n", + "Raw spend: 11555.747478197278\n", + "After adstock: 11556.9697004195\n", + "After hill transform: 0.00033557330419254635\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0218\n", + "Raw spend: 54660.597445106505\n", + "After adstock: 54660.93077843984\n", + "After hill transform: 0.3469586456327925\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.52\n", + "Adstocked value: 4,191.85\n", + "Saturated value: 0.0116\n", + "Final response: 777.6592\n", + "Raw spend: 4191.517669388126\n", + "After adstock: 4191.851002721459\n", + "After hill transform: 0.011576523682543343\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.73\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1548\n", + "Raw spend: 7648.72555153755\n", + "After adstock: 7648.902022125785\n", + "After hill transform: 0.34758126311098625\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759293935784\n", + "After adstock: 11556.981516158006\n", + "After hill transform: 0.00033557433194821235\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0230\n", + "Raw spend: 54660.600712165855\n", + "After adstock: 54660.93404549919\n", + "After hill transform: 0.3469586535751485\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6552\n", + "Raw spend: 4191.5094291527685\n", + "After adstock: 4191.8427624861015\n", + "After hill transform: 0.011576464467471088\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1390\n", + "Raw spend: 7648.718708975033\n", + "After adstock: 7648.895179563268\n", + "After hill transform: 0.34758070009308606\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760475509634\n", + "After adstock: 11556.982697731857\n", + "After hill transform: 0.00033557443472389425\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60103887179\n", + "After adstock: 54660.93437220513\n", + "After hill transform: 0.34695865436938406\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508605129233\n", + "After adstock: 4191.841938462566\n", + "After hill transform: 0.011576458545973924\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1374\n", + "Raw spend: 7648.718024718782\n", + "After adstock: 7648.894495307017\n", + "After hill transform: 0.3475806437912917\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.76059366702\n", + "After adstock: 11556.982815889243\n", + "After hill transform: 0.0003355744450014637\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107154239\n", + "After adstock: 54660.93440487573\n", + "After hill transform: 0.34695865444880764\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508522726879\n", + "After adstock: 4191.841856060212\n", + "After hill transform: 0.011576457953824308\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717956293157\n", + "After adstock: 7648.894426881392\n", + "After hill transform: 0.34758063816111234\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.76060548276\n", + "After adstock: 11556.982827704982\n", + "After hill transform: 0.0003355744460292206\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107480945\n", + "After adstock: 54660.934408142784\n", + "After hill transform: 0.34695865445674995\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508514486644\n", + "After adstock: 4191.841847819977\n", + "After hill transform: 0.011576457894609352\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179494505945\n", + "After adstock: 7648.89442003883\n", + "After hill transform: 0.3475806375980944\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760606664333\n", + "After adstock: 11556.982828886556\n", + "After hill transform: 0.0003355744461319963\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601075136154\n", + "After adstock: 54660.93440846949\n", + "After hill transform: 0.3469586544575442\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.50851366262\n", + "After adstock: 4191.841846995953\n", + "After hill transform: 0.01157645788868785\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948766338\n", + "After adstock: 7648.894419354573\n", + "After hill transform: 0.3475806375417926\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760606782489\n", + "After adstock: 11556.982829004712\n", + "After hill transform: 0.00033557444614227373\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107516882\n", + "After adstock: 54660.93440850216\n", + "After hill transform: 0.3469586544576236\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508513580218\n", + "After adstock: 4191.841846913551\n", + "After hill transform: 0.011576457888095705\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948697912\n", + "After adstock: 7648.894419286147\n", + "After hill transform: 0.34758063753616236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.76060679739\n", + "After adstock: 11556.982829019613\n", + "After hill transform: 0.00033557444614356995\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107516882\n", + "After adstock: 54660.93440850216\n", + "After hill transform: 0.3469586544576236\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508513580218\n", + "After adstock: 4191.841846913551\n", + "After hill transform: 0.011576457888095705\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948697912\n", + "After adstock: 7648.894419286147\n", + "After hill transform: 0.34758063753616236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760606782489\n", + "After adstock: 11556.982829004712\n", + "After hill transform: 0.00033557444614227373\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601075183724\n", + "After adstock: 54660.93440851706\n", + "After hill transform: 0.34695865445765983\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508513580218\n", + "After adstock: 4191.841846913551\n", + "After hill transform: 0.011576457888095705\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948697912\n", + "After adstock: 7648.894419286147\n", + "After hill transform: 0.34758063753616236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760606782489\n", + "After adstock: 11556.982829004712\n", + "After hill transform: 0.00033557444614227373\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107516882\n", + "After adstock: 54660.93440850216\n", + "After hill transform: 0.3469586544576236\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508513595119\n", + "After adstock: 4191.8418469284525\n", + "After hill transform: 0.011576457888202786\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948697912\n", + "After adstock: 7648.894419286147\n", + "After hill transform: 0.34758063753616236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760606782489\n", + "After adstock: 11556.982829004712\n", + "After hill transform: 0.00033557444614227373\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107516882\n", + "After adstock: 54660.93440850216\n", + "After hill transform: 0.3469586544576236\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508513580218\n", + "After adstock: 4191.841846913551\n", + "After hill transform: 0.011576457888095705\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948712813\n", + "After adstock: 7648.894419301048\n", + "After hill transform: 0.34758063753738844\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,549.85\n", + "Adstocked value: 11,551.07\n", + "Saturated value: 0.0003\n", + "Final response: 180.9786\n", + "Raw spend: 11549.850685408584\n", + "After adstock: 11551.072907630807\n", + "After hill transform: 0.00033506065129213956\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,658.96\n", + "Adstocked value: 54,659.30\n", + "Saturated value: 0.3470\n", + "Final response: 49582.4539\n", + "Raw spend: 54658.96256294239\n", + "After adstock: 54659.295896275726\n", + "After hill transform: 0.3469546711179888\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,195.62\n", + "Adstocked value: 4,195.96\n", + "Saturated value: 0.0116\n", + "Final response: 779.6428\n", + "Raw spend: 4195.623728358369\n", + "After adstock: 4195.957061691702\n", + "After hill transform: 0.011606052952396874\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,652.15\n", + "Adstocked value: 7,652.33\n", + "Saturated value: 0.3479\n", + "Final response: 9734.0418\n", + "Raw spend: 7652.151167521428\n", + "After adstock: 7652.327638109663\n", + "After hill transform: 0.3478631189611863\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.17\n", + "Adstocked value: 11,556.39\n", + "Saturated value: 0.0003\n", + "Final response: 181.2284\n", + "Raw spend: 11555.169614645098\n", + "After adstock: 11556.39183686732\n", + "After hill transform: 0.000335523043066778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.44\n", + "Adstocked value: 54,660.77\n", + "Saturated value: 0.3470\n", + "Final response: 49582.9662\n", + "Raw spend: 54660.43722394618\n", + "After adstock: 54660.77055727952\n", + "After hill transform: 0.3469582561280688\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.92\n", + "Adstocked value: 4,192.25\n", + "Saturated value: 0.0116\n", + "Final response: 777.8534\n", + "Raw spend: 4191.920035058033\n", + "After adstock: 4192.253368391366\n", + "After hill transform: 0.01157941534099206\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,649.06\n", + "Adstocked value: 7,649.24\n", + "Saturated value: 0.3476\n", + "Final response: 9726.9277\n", + "Raw spend: 7649.061270580263\n", + "After adstock: 7649.237741168498\n", + "After hill transform: 0.3476088865602616\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.70\n", + "Adstocked value: 11,556.92\n", + "Saturated value: 0.0003\n", + "Final response: 181.2534\n", + "Raw spend: 11555.70150756875\n", + "After adstock: 11556.923729790973\n", + "After hill transform: 0.0003355693055987799\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.58\n", + "Adstocked value: 54,660.92\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0174\n", + "Raw spend: 54660.584690046555\n", + "After adstock: 54660.91802337989\n", + "After hill transform: 0.34695861462471217\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.55\n", + "Adstocked value: 4,191.88\n", + "Saturated value: 0.0116\n", + "Final response: 777.6746\n", + "Raw spend: 4191.549665728\n", + "After adstock: 4191.882999061333\n", + "After hill transform: 0.011576753612853135\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.75\n", + "Adstocked value: 7,648.93\n", + "Saturated value: 0.3476\n", + "Final response: 9726.2163\n", + "Raw spend: 7648.752280886148\n", + "After adstock: 7648.928751474383\n", + "After hill transform: 0.3475834624473603\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.75\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2559\n", + "Raw spend: 11555.754696861115\n", + "After adstock: 11556.976919083338\n", + "After hill transform: 0.00033557393208556485\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0225\n", + "Raw spend: 54660.599436656594\n", + "After adstock: 54660.93276998993\n", + "After hill transform: 0.3469586504743329\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.85\n", + "Saturated value: 0.0116\n", + "Final response: 777.6567\n", + "Raw spend: 4191.512628794996\n", + "After adstock: 4191.845962128329\n", + "After hill transform: 0.011576487460366125\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1452\n", + "Raw spend: 7648.7213819167355\n", + "After adstock: 7648.897852504971\n", + "After hill transform: 0.34758092002737\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760015790353\n", + "After adstock: 11556.982238012575\n", + "After hill transform: 0.00033557439473657936\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0230\n", + "Raw spend: 54660.6009113176\n", + "After adstock: 54660.93424465093\n", + "After hill transform: 0.34695865405929455\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6550\n", + "Raw spend: 4191.508925101696\n", + "After adstock: 4191.842258435029\n", + "After hill transform: 0.011576460845320694\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1381\n", + "Raw spend: 7648.718292019795\n", + "After adstock: 7648.89476260803\n", + "After hill transform: 0.347580665785284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760547683276\n", + "After adstock: 11556.982769905499\n", + "After hill transform: 0.00033557444100170417\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.6010587837\n", + "After adstock: 54660.93439211704\n", + "After hill transform: 0.3469586544177907\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508554732366\n", + "After adstock: 4191.841888065699\n", + "After hill transform: 0.011576458183818182\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179830301\n", + "After adstock: 7648.894453618335\n", + "After hill transform: 0.3475806403610745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760600872567\n", + "After adstock: 11556.98282309479\n", + "After hill transform: 0.0003355744456282167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107353031\n", + "After adstock: 54660.93440686365\n", + "After hill transform: 0.3469586544536403\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508517695433\n", + "After adstock: 4191.841851028766\n", + "After hill transform: 0.01157645791766795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717952131131\n", + "After adstock: 7648.894422719366\n", + "After hill transform: 0.34758063781865356\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760606191498\n", + "After adstock: 11556.98282841372\n", + "After hill transform: 0.0003355744460908682\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107500497\n", + "After adstock: 54660.934408338304\n", + "After hill transform: 0.3469586544572253\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.50851399174\n", + "After adstock: 4191.841847325073\n", + "After hill transform: 0.011576457891052933\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949041234\n", + "After adstock: 7648.894419629469\n", + "After hill transform: 0.34758063756441143\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.76060672339\n", + "After adstock: 11556.982828945613\n", + "After hill transform: 0.0003355744461371332\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107515244\n", + "After adstock: 54660.93440848577\n", + "After hill transform: 0.3469586544575838\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.50851362137\n", + "After adstock: 4191.841846954703\n", + "After hill transform: 0.011576457888391425\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948732245\n", + "After adstock: 7648.89441932048\n", + "After hill transform: 0.3475806375389873\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760606738291\n", + "After adstock: 11556.982828960514\n", + "After hill transform: 0.00033557444613842936\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107515244\n", + "After adstock: 54660.93440848577\n", + "After hill transform: 0.3469586544575838\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.50851362137\n", + "After adstock: 4191.841846954703\n", + "After hill transform: 0.011576457888391425\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948732245\n", + "After adstock: 7648.89441932048\n", + "After hill transform: 0.3475806375389873\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.76060672339\n", + "After adstock: 11556.982828945613\n", + "After hill transform: 0.0003355744461371332\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107516734\n", + "After adstock: 54660.934408500674\n", + "After hill transform: 0.34695865445762\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.50851362137\n", + "After adstock: 4191.841846954703\n", + "After hill transform: 0.011576457888391425\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948732245\n", + "After adstock: 7648.89441932048\n", + "After hill transform: 0.3475806375389873\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.76060672339\n", + "After adstock: 11556.982828945613\n", + "After hill transform: 0.0003355744461371332\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107515244\n", + "After adstock: 54660.93440848577\n", + "After hill transform: 0.3469586544575838\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508513636271\n", + "After adstock: 4191.841846969604\n", + "After hill transform: 0.011576457888498506\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948732245\n", + "After adstock: 7648.89441932048\n", + "After hill transform: 0.3475806375389873\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.76060672339\n", + "After adstock: 11556.982828945613\n", + "After hill transform: 0.0003355744461371332\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107515244\n", + "After adstock: 54660.93440848577\n", + "After hill transform: 0.3469586544575838\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.50851362137\n", + "After adstock: 4191.841846954703\n", + "After hill transform: 0.011576457888391425\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948747146\n", + "After adstock: 7648.894419335381\n", + "After hill transform: 0.3475806375402134\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,529.35\n", + "Adstocked value: 11,530.57\n", + "Saturated value: 0.0003\n", + "Final response: 180.0182\n", + "Raw spend: 11529.350193442984\n", + "After adstock: 11530.572415665207\n", + "After hill transform: 0.00033328244631196006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,653.28\n", + "Adstocked value: 54,653.61\n", + "Saturated value: 0.3469\n", + "Final response: 49580.4787\n", + "Raw spend: 54653.27761066824\n", + "After adstock: 54653.61094400158\n", + "After hill transform: 0.34694084983541096\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,209.90\n", + "Adstocked value: 4,210.23\n", + "Saturated value: 0.0117\n", + "Final response: 786.5614\n", + "Raw spend: 4209.895708027447\n", + "After adstock: 4210.22904136078\n", + "After hill transform: 0.011709045424850755\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,664.06\n", + "Adstocked value: 7,664.24\n", + "Saturated value: 0.3488\n", + "Final response: 9761.4665\n", + "Raw spend: 7664.064632092093\n", + "After adstock: 7664.241102680328\n", + "After hill transform: 0.34884319150100784\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,553.12\n", + "Adstocked value: 11,554.34\n", + "Saturated value: 0.0003\n", + "Final response: 181.1321\n", + "Raw spend: 11553.11956539535\n", + "After adstock: 11554.341787617572\n", + "After hill transform: 0.0003353447753469061\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,659.87\n", + "Adstocked value: 54,660.20\n", + "Saturated value: 0.3470\n", + "Final response: 49582.7687\n", + "Raw spend: 54659.868728704016\n", + "After adstock: 54660.20206203735\n", + "After hill transform: 0.3469568740834448\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,193.35\n", + "Adstocked value: 4,193.68\n", + "Saturated value: 0.0116\n", + "Final response: 778.5427\n", + "Raw spend: 4193.347233061978\n", + "After adstock: 4193.680566395311\n", + "After hill transform: 0.011589675621405242\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,650.25\n", + "Adstocked value: 7,650.43\n", + "Saturated value: 0.3477\n", + "Final response: 9729.6707\n", + "Raw spend: 7650.2526170682295\n", + "After adstock: 7650.429087656465\n", + "After hill transform: 0.3477069107662782\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.50\n", + "Adstocked value: 11,556.72\n", + "Saturated value: 0.0003\n", + "Final response: 181.2437\n", + "Raw spend: 11555.496502590586\n", + "After adstock: 11556.718724812808\n", + "After hill transform: 0.0003355514743465098\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.53\n", + "Adstocked value: 54,660.86\n", + "Saturated value: 0.3470\n", + "Final response: 49582.9977\n", + "Raw spend: 54660.527840507595\n", + "After adstock: 54660.86117384093\n", + "After hill transform: 0.3469584764210506\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.69\n", + "Adstocked value: 4,192.03\n", + "Saturated value: 0.0116\n", + "Final response: 777.7435\n", + "Raw spend: 4191.692385565431\n", + "After adstock: 4192.025718898764\n", + "After hill transform: 0.011577779251765275\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.87\n", + "Adstocked value: 7,649.05\n", + "Saturated value: 0.3476\n", + "Final response: 9726.4906\n", + "Raw spend: 7648.871415565844\n", + "After adstock: 7649.047886154079\n", + "After hill transform: 0.347593265037528\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.73\n", + "Adstocked value: 11,556.96\n", + "Saturated value: 0.0003\n", + "Final response: 181.2549\n", + "Raw spend: 11555.73419631011\n", + "After adstock: 11556.956418532332\n", + "After hill transform: 0.00033557214891095135\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.59\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0206\n", + "Raw spend: 54660.59375168796\n", + "After adstock: 54660.92708502129\n", + "After hill transform: 0.3469586366539393\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.53\n", + "Adstocked value: 4,191.86\n", + "Saturated value: 0.0116\n", + "Final response: 777.6636\n", + "Raw spend: 4191.526900815777\n", + "After adstock: 4191.86023414911\n", + "After hill transform: 0.011576590020629815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.73\n", + "Adstocked value: 7,648.91\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1726\n", + "Raw spend: 7648.7332954156045\n", + "After adstock: 7648.90976600384\n", + "After hill transform: 0.347581900290597\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2560\n", + "Raw spend: 11555.757965682062\n", + "After adstock: 11556.980187904284\n", + "After hill transform: 0.0003355742164140438\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0229\n", + "Raw spend: 54660.60034280599\n", + "After adstock: 54660.93367613933\n", + "After hill transform: 0.3469586526772194\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6556\n", + "Raw spend: 4191.510352340811\n", + "After adstock: 4191.843685674144\n", + "After hill transform: 0.011576471101574275\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1408\n", + "Raw spend: 7648.71948340058\n", + "After adstock: 7648.895953988816\n", + "After hill transform: 0.34758076381416586\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760342619258\n", + "After adstock: 11556.98256484148\n", + "After hill transform: 0.0003355744231648196\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60100191779\n", + "After adstock: 54660.93433525113\n", + "After hill transform: 0.3469586542795473\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508697493315\n", + "After adstock: 4191.842030826648\n", + "After hill transform: 0.011576459209709304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1376\n", + "Raw spend: 7648.718102199078\n", + "After adstock: 7648.894572787313\n", + "After hill transform: 0.3475806501665053\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760580312977\n", + "After adstock: 11556.9828025352\n", + "After hill transform: 0.00033557444383990184\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601067828975\n", + "After adstock: 54660.93440116231\n", + "After hill transform: 0.34695865443978013\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.5085320085645\n", + "After adstock: 4191.841865341898\n", + "After hill transform: 0.01157645802052321\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717964078928\n", + "After adstock: 7648.894434667163\n", + "After hill transform: 0.3475806388017391\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760604082348\n", + "After adstock: 11556.982826304571\n", + "After hill transform: 0.00033557444590741\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107442009\n", + "After adstock: 54660.934407753426\n", + "After hill transform: 0.3469586544558034\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508515460089\n", + "After adstock: 4191.841848793422\n", + "After hill transform: 0.0115764579016046\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717950266913\n", + "After adstock: 7648.894420855148\n", + "After hill transform: 0.34758063766526254\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760606459286\n", + "After adstock: 11556.982828681508\n", + "After hill transform: 0.0003355744461141609\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601075079205\n", + "After adstock: 54660.93440841254\n", + "After hill transform: 0.3469586544574057\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508513805242\n", + "After adstock: 4191.841847138575\n", + "After hill transform: 0.011576457889712743\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948885712\n", + "After adstock: 7648.894419473947\n", + "After hill transform: 0.3475806375516149\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.76060669698\n", + "After adstock: 11556.982828919203\n", + "After hill transform: 0.00033557444613483605\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107514511\n", + "After adstock: 54660.934408478446\n", + "After hill transform: 0.34695865445756596\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508513639757\n", + "After adstock: 4191.8418469730905\n", + "After hill transform: 0.011576457888523559\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948747591\n", + "After adstock: 7648.894419335827\n", + "After hill transform: 0.34758063754025004\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760606720749\n", + "After adstock: 11556.982828942972\n", + "After hill transform: 0.00033557444613690346\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.6010751517\n", + "After adstock: 54660.93440848504\n", + "After hill transform: 0.346958654457582\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508513623209\n", + "After adstock: 4191.841846956542\n", + "After hill transform: 0.01157645788840464\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948733779\n", + "After adstock: 7648.894419322014\n", + "After hill transform: 0.34758063753911356\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.76060673565\n", + "After adstock: 11556.982828957873\n", + "After hill transform: 0.0003355744461381996\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.6010751517\n", + "After adstock: 54660.93440848504\n", + "After hill transform: 0.346958654457582\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508513623209\n", + "After adstock: 4191.841846956542\n", + "After hill transform: 0.01157645788840464\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948733779\n", + "After adstock: 7648.894419322014\n", + "After hill transform: 0.34758063753911356\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760606720749\n", + "After adstock: 11556.982828942972\n", + "After hill transform: 0.00033557444613690346\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.6010751666\n", + "After adstock: 54660.93440849994\n", + "After hill transform: 0.34695865445761825\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508513623209\n", + "After adstock: 4191.841846956542\n", + "After hill transform: 0.01157645788840464\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948733779\n", + "After adstock: 7648.894419322014\n", + "After hill transform: 0.34758063753911356\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760606720749\n", + "After adstock: 11556.982828942972\n", + "After hill transform: 0.00033557444613690346\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.6010751517\n", + "After adstock: 54660.93440848504\n", + "After hill transform: 0.346958654457582\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.50851363811\n", + "After adstock: 4191.841846971443\n", + "After hill transform: 0.01157645788851172\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948733779\n", + "After adstock: 7648.894419322014\n", + "After hill transform: 0.34758063753911356\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760606720749\n", + "After adstock: 11556.982828942972\n", + "After hill transform: 0.00033557444613690346\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.6010751517\n", + "After adstock: 54660.93440848504\n", + "After hill transform: 0.346958654457582\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508513623209\n", + "After adstock: 4191.841846956542\n", + "After hill transform: 0.01157645788840464\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794874868\n", + "After adstock: 7648.894419336915\n", + "After hill transform: 0.3475806375403397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,437.73\n", + "Adstocked value: 11,438.95\n", + "Saturated value: 0.0003\n", + "Final response: 175.7672\n", + "Raw spend: 11437.731593415918\n", + "After adstock: 11438.95381563814\n", + "After hill transform: 0.00032541225540204887\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,627.87\n", + "Adstocked value: 54,628.20\n", + "Saturated value: 0.3469\n", + "Final response: 49571.6491\n", + "Raw spend: 54627.870142045984\n", + "After adstock: 54628.20347537932\n", + "After hill transform: 0.3468790646591375\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,273.68\n", + "Adstocked value: 4,274.01\n", + "Saturated value: 0.0122\n", + "Final response: 817.9319\n", + "Raw spend: 4273.675513628524\n", + "After adstock: 4274.008846961857\n", + "After hill transform: 0.012176038849510932\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,717.31\n", + "Adstocked value: 7,717.49\n", + "Saturated value: 0.3532\n", + "Final response: 9883.9524\n", + "Raw spend: 7717.310895140341\n", + "After adstock: 7717.487365728576\n", + "After hill transform: 0.3532204389043313\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,543.96\n", + "Adstocked value: 11,545.18\n", + "Saturated value: 0.0003\n", + "Final response: 180.7022\n", + "Raw spend: 11543.957705390267\n", + "After adstock: 11545.17992761249\n", + "After hill transform: 0.00033454885109768397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,657.33\n", + "Adstocked value: 54,657.66\n", + "Saturated value: 0.3470\n", + "Final response: 49581.8860\n", + "Raw spend: 54657.32798184113\n", + "After adstock: 54657.66131517447\n", + "After hill transform: 0.34695069723757727\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,199.73\n", + "Adstocked value: 4,200.06\n", + "Saturated value: 0.0116\n", + "Final response: 781.6273\n", + "Raw spend: 4199.72521362374\n", + "After adstock: 4200.058546957073\n", + "After hill transform: 0.011635594698461524\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,655.58\n", + "Adstocked value: 7,655.75\n", + "Saturated value: 0.3481\n", + "Final response: 9741.9293\n", + "Raw spend: 7655.577243374435\n", + "After adstock: 7655.75371396267\n", + "After hill transform: 0.3481449930216954\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,554.58\n", + "Adstocked value: 11,555.80\n", + "Saturated value: 0.0003\n", + "Final response: 181.2007\n", + "Raw spend: 11554.5803165877\n", + "After adstock: 11555.802538809923\n", + "After hill transform: 0.0003354717925588044\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.27\n", + "Adstocked value: 54,660.61\n", + "Saturated value: 0.3470\n", + "Final response: 49582.9094\n", + "Raw spend: 54660.273765820646\n", + "After adstock: 54660.60709915398\n", + "After hill transform: 0.34695785875317425\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,192.33\n", + "Adstocked value: 4,192.66\n", + "Saturated value: 0.0116\n", + "Final response: 778.0515\n", + "Raw spend: 4192.330183623262\n", + "After adstock: 4192.663516956595\n", + "After hill transform: 0.011582363381276424\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,649.40\n", + "Adstocked value: 7,649.58\n", + "Saturated value: 0.3476\n", + "Final response: 9727.7166\n", + "Raw spend: 7649.403878197844\n", + "After adstock: 7649.580348786079\n", + "After hill transform: 0.3476370766188184\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.64\n", + "Adstocked value: 11,556.86\n", + "Saturated value: 0.0003\n", + "Final response: 181.2506\n", + "Raw spend: 11555.642577707444\n", + "After adstock: 11556.864799929666\n", + "After hill transform: 0.00033556417983803726\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.57\n", + "Adstocked value: 54,660.90\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0117\n", + "Raw spend: 54660.5683442186\n", + "After adstock: 54660.901677551934\n", + "After hill transform: 0.3469585748873172\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.59\n", + "Adstocked value: 4,191.92\n", + "Saturated value: 0.0116\n", + "Final response: 777.6944\n", + "Raw spend: 4191.590680623214\n", + "After adstock: 4191.924013956547\n", + "After hill transform: 0.01157704835583538\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.79\n", + "Adstocked value: 7,648.96\n", + "Saturated value: 0.3476\n", + "Final response: 9726.2952\n", + "Raw spend: 7648.786541680185\n", + "After adstock: 7648.96301226842\n", + "After hill transform: 0.34758628148217513\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.75\n", + "Adstocked value: 11,556.97\n", + "Saturated value: 0.0003\n", + "Final response: 181.2556\n", + "Raw spend: 11555.748803819419\n", + "After adstock: 11556.971026041641\n", + "After hill transform: 0.000335573419497606\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0220\n", + "Raw spend: 54660.59780205839\n", + "After adstock: 54660.93113539173\n", + "After hill transform: 0.34695864650055724\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.52\n", + "Adstocked value: 4,191.85\n", + "Saturated value: 0.0116\n", + "Final response: 777.6587\n", + "Raw spend: 4191.51673032321\n", + "After adstock: 4191.850063656543\n", + "After hill transform: 0.01157651693432918\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1531\n", + "Raw spend: 7648.72480802842\n", + "After adstock: 7648.901278616655\n", + "After hill transform: 0.34758120193377046\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759426430615\n", + "After adstock: 11556.981648652838\n", + "After hill transform: 0.0003355743434728796\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0230\n", + "Raw spend: 54660.60074784237\n", + "After adstock: 54660.93408117571\n", + "After hill transform: 0.34695865366187956\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6552\n", + "Raw spend: 4191.509335293209\n", + "After adstock: 4191.842668626542\n", + "After hill transform: 0.011576463792988906\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1388\n", + "Raw spend: 7648.718634663243\n", + "After adstock: 7648.8951052514785\n", + "After hill transform: 0.34758069397858277\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760488691736\n", + "After adstock: 11556.982710913959\n", + "After hill transform: 0.0003355744358705002\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60104242077\n", + "After adstock: 54660.93437575411\n", + "After hill transform: 0.34695865437801177\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508595790209\n", + "After adstock: 4191.841929123542\n", + "After hill transform: 0.011576458478862987\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1374\n", + "Raw spend: 7648.718017326725\n", + "After adstock: 7648.89448791496\n", + "After hill transform: 0.3475806431830605\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760594917847\n", + "After adstock: 11556.98281714007\n", + "After hill transform: 0.0003355744451102631\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601071878606\n", + "After adstock: 54660.93440521194\n", + "After hill transform: 0.346958654449625\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508521839909\n", + "After adstock: 4191.841855173242\n", + "After hill transform: 0.011576457947450474\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717955593073\n", + "After adstock: 7648.8944261813085\n", + "After hill transform: 0.34758063810350825\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.76060554046\n", + "After adstock: 11556.982827762682\n", + "After hill transform: 0.00033557444603423954\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107482439\n", + "After adstock: 54660.93440815773\n", + "After hill transform: 0.3469586544567863\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508514444879\n", + "After adstock: 4191.8418477782125\n", + "After hill transform: 0.011576457894309226\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949419708\n", + "After adstock: 7648.894420007943\n", + "After hill transform: 0.347580637595553\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.76060660272\n", + "After adstock: 11556.982828824943\n", + "After hill transform: 0.0003355744461266371\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107511897\n", + "After adstock: 54660.9344084523\n", + "After hill transform: 0.34695865445750246\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508513705377\n", + "After adstock: 4191.84184703871\n", + "After hill transform: 0.011576457888995102\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948802372\n", + "After adstock: 7648.894419390607\n", + "After hill transform: 0.34758063754475754\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760606708945\n", + "After adstock: 11556.982828931168\n", + "After hill transform: 0.00033557444613587677\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107514843\n", + "After adstock: 54660.934408481764\n", + "After hill transform: 0.346958654457574\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508513631426\n", + "After adstock: 4191.841846964759\n", + "After hill transform: 0.011576457888463685\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948740638\n", + "After adstock: 7648.8944193288735\n", + "After hill transform: 0.34758063753967794\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760606723847\n", + "After adstock: 11556.98282894607\n", + "After hill transform: 0.00033557444613717294\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107514843\n", + "After adstock: 54660.934408481764\n", + "After hill transform: 0.346958654457574\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508513631426\n", + "After adstock: 4191.841846964759\n", + "After hill transform: 0.011576457888463685\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948740638\n", + "After adstock: 7648.8944193288735\n", + "After hill transform: 0.34758063753967794\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760606708945\n", + "After adstock: 11556.982828931168\n", + "After hill transform: 0.00033557444613587677\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107516333\n", + "After adstock: 54660.934408496665\n", + "After hill transform: 0.34695865445761026\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508513631426\n", + "After adstock: 4191.841846964759\n", + "After hill transform: 0.011576457888463685\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948740638\n", + "After adstock: 7648.8944193288735\n", + "After hill transform: 0.34758063753967794\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760606708945\n", + "After adstock: 11556.982828931168\n", + "After hill transform: 0.00033557444613587677\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107514843\n", + "After adstock: 54660.934408481764\n", + "After hill transform: 0.346958654457574\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508513646327\n", + "After adstock: 4191.84184697966\n", + "After hill transform: 0.011576457888570766\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948740638\n", + "After adstock: 7648.8944193288735\n", + "After hill transform: 0.34758063753967794\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760606708945\n", + "After adstock: 11556.982828931168\n", + "After hill transform: 0.00033557444613587677\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107514843\n", + "After adstock: 54660.934408481764\n", + "After hill transform: 0.346958654457574\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508513631426\n", + "After adstock: 4191.841846964759\n", + "After hill transform: 0.011576457888463685\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179487555395\n", + "After adstock: 7648.894419343775\n", + "After hill transform: 0.34758063754090407\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2559\n", + "Raw spend: 11555.755463613868\n", + "After adstock: 11556.977685836091\n", + "After hill transform: 0.00033557399877921394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0230\n", + "Raw spend: 54660.600824745314\n", + "After adstock: 54660.93415807865\n", + "After hill transform: 0.34695865384883373\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.85\n", + "Saturated value: 0.0116\n", + "Final response: 777.6573\n", + "Raw spend: 4191.51387012696\n", + "After adstock: 4191.847203460293\n", + "After hill transform: 0.011576496380688238\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717985744622\n", + "After adstock: 7648.894456332857\n", + "After hill transform: 0.3475806405844301\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760092399438\n", + "After adstock: 11556.98231462166\n", + "After hill transform: 0.00033557440140019265\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60105010812\n", + "After adstock: 54660.934383441454\n", + "After hill transform: 0.3469586543967\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6550\n", + "Raw spend: 4191.509049280979\n", + "After adstock: 4191.842382614312\n", + "After hill transform: 0.01157646173768266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717952441037\n", + "After adstock: 7648.894423029272\n", + "After hill transform: 0.34758063784415316\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760555277995\n", + "After adstock: 11556.982777500218\n", + "After hill transform: 0.00033557444166230823\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.6010726444\n", + "After adstock: 54660.934405977736\n", + "After hill transform: 0.3469586544514866\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508567196381\n", + "After adstock: 4191.841900529714\n", + "After hill transform: 0.011576458273385545\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949110678\n", + "After adstock: 7648.894419698913\n", + "After hill transform: 0.3475806375701255\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601565851\n", + "After adstock: 11556.982823788074\n", + "After hill transform: 0.00033557444568852\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601074898026\n", + "After adstock: 54660.93440823136\n", + "After hill transform: 0.3469586544569653\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508518987921\n", + "After adstock: 4191.841852321254\n", + "After hill transform: 0.01157645792695587\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948777642\n", + "After adstock: 7648.894419365877\n", + "After hill transform: 0.3475806375427227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760606194635\n", + "After adstock: 11556.982828416858\n", + "After hill transform: 0.000335574446091141\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601075123384\n", + "After adstock: 54660.93440845672\n", + "After hill transform: 0.3469586544575131\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508514167075\n", + "After adstock: 4191.841847500408\n", + "After hill transform: 0.011576457892312904\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948744339\n", + "After adstock: 7648.894419332574\n", + "After hill transform: 0.3475806375399825\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760606657515\n", + "After adstock: 11556.982828879738\n", + "After hill transform: 0.0003355744461314033\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601075145925\n", + "After adstock: 54660.93440847926\n", + "After hill transform: 0.346958654457568\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.50851368499\n", + "After adstock: 4191.841847018323\n", + "After hill transform: 0.011576457888848604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179487410085\n", + "After adstock: 7648.894419329244\n", + "After hill transform: 0.3475806375397084\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760606703803\n", + "After adstock: 11556.982828926026\n", + "After hill transform: 0.00033557444613542954\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107514818\n", + "After adstock: 54660.93440848152\n", + "After hill transform: 0.3469586544575734\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.5085136367825\n", + "After adstock: 4191.8418469701155\n", + "After hill transform: 0.01157645788850218\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948740676\n", + "After adstock: 7648.894419328911\n", + "After hill transform: 0.34758063753968105\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.76060670843\n", + "After adstock: 11556.982828930653\n", + "After hill transform: 0.000335574446135832\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107514841\n", + "After adstock: 54660.93440848174\n", + "After hill transform: 0.346958654457574\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508513631961\n", + "After adstock: 4191.841846965294\n", + "After hill transform: 0.011576457888467534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948740642\n", + "After adstock: 7648.894419328877\n", + "After hill transform: 0.3475806375396783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760606708895\n", + "After adstock: 11556.982828931117\n", + "After hill transform: 0.00033557444613587233\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107514843\n", + "After adstock: 54660.934408481764\n", + "After hill transform: 0.346958654457574\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508513631479\n", + "After adstock: 4191.841846964812\n", + "After hill transform: 0.011576457888464071\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948740638\n", + "After adstock: 7648.8944193288735\n", + "After hill transform: 0.34758063753967794\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.76060670894\n", + "After adstock: 11556.982828931163\n", + "After hill transform: 0.0003355744461358763\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107514843\n", + "After adstock: 54660.934408481764\n", + "After hill transform: 0.346958654457574\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508513631431\n", + "After adstock: 4191.841846964764\n", + "After hill transform: 0.011576457888463723\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948740638\n", + "After adstock: 7648.8944193288735\n", + "After hill transform: 0.34758063753967794\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760606708945\n", + "After adstock: 11556.982828931168\n", + "After hill transform: 0.00033557444613587677\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107514843\n", + "After adstock: 54660.934408481764\n", + "After hill transform: 0.346958654457574\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.5085136314265\n", + "After adstock: 4191.8418469647595\n", + "After hill transform: 0.011576457888463692\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948740638\n", + "After adstock: 7648.8944193288735\n", + "After hill transform: 0.34758063753967794\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760606723847\n", + "After adstock: 11556.98282894607\n", + "After hill transform: 0.00033557444613717294\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107514843\n", + "After adstock: 54660.934408481764\n", + "After hill transform: 0.346958654457574\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.5085136314265\n", + "After adstock: 4191.8418469647595\n", + "After hill transform: 0.011576457888463692\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948740638\n", + "After adstock: 7648.8944193288735\n", + "After hill transform: 0.34758063753967794\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760606708945\n", + "After adstock: 11556.982828931168\n", + "After hill transform: 0.00033557444613587677\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107516333\n", + "After adstock: 54660.934408496665\n", + "After hill transform: 0.34695865445761026\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.5085136314265\n", + "After adstock: 4191.8418469647595\n", + "After hill transform: 0.011576457888463692\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948740638\n", + "After adstock: 7648.8944193288735\n", + "After hill transform: 0.34758063753967794\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760606708945\n", + "After adstock: 11556.982828931168\n", + "After hill transform: 0.00033557444613587677\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107514843\n", + "After adstock: 54660.934408481764\n", + "After hill transform: 0.346958654457574\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508513646328\n", + "After adstock: 4191.841846979661\n", + "After hill transform: 0.011576457888570773\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948740638\n", + "After adstock: 7648.8944193288735\n", + "After hill transform: 0.34758063753967794\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760606708945\n", + "After adstock: 11556.982828931168\n", + "After hill transform: 0.00033557444613587677\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107514843\n", + "After adstock: 54660.934408481764\n", + "After hill transform: 0.346958654457574\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.5085136314265\n", + "After adstock: 4191.8418469647595\n", + "After hill transform: 0.011576457888463692\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179487555395\n", + "After adstock: 7648.894419343775\n", + "After hill transform: 0.34758063754090407\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.75\n", + "Adstocked value: 11,556.97\n", + "Saturated value: 0.0003\n", + "Final response: 181.2557\n", + "Raw spend: 11555.751895525258\n", + "After adstock: 11556.97411774748\n", + "After hill transform: 0.00033557368841998674\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0230\n", + "Raw spend: 54660.6007687984\n", + "After adstock: 54660.93410213174\n", + "After hill transform: 0.3469586537128245\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.52\n", + "Adstocked value: 4,191.85\n", + "Saturated value: 0.0116\n", + "Final response: 777.6590\n", + "Raw spend: 4191.517346157675\n", + "After adstock: 4191.850679491008\n", + "After hill transform: 0.011576521359776808\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1377\n", + "Raw spend: 7648.718133749427\n", + "After adstock: 7648.894604337662\n", + "After hill transform: 0.34758065276252287\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759735590576\n", + "After adstock: 11556.981957812799\n", + "After hill transform: 0.00033557437036423645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60104451342\n", + "After adstock: 54660.93437784676\n", + "After hill transform: 0.3469586543830991\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6552\n", + "Raw spend: 4191.509396884051\n", + "After adstock: 4191.842730217384\n", + "After hill transform: 0.011576464235585542\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717967241517\n", + "After adstock: 7648.894437829752\n", + "After hill transform: 0.3475806390619624\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760519597108\n", + "After adstock: 11556.98274181933\n", + "After hill transform: 0.00033557443855871224\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107208493\n", + "After adstock: 54660.934405418266\n", + "After hill transform: 0.3469586544501265\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508601956689\n", + "After adstock: 4191.841935290022\n", + "After hill transform: 0.01157645852317578\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717950590726\n", + "After adstock: 7648.894421178961\n", + "After hill transform: 0.3475806376919064\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760597997762\n", + "After adstock: 11556.982820219984\n", + "After hill transform: 0.00033557444537816035\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107484208\n", + "After adstock: 54660.93440817542\n", + "After hill transform: 0.3469586544568293\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508522463952\n", + "After adstock: 4191.8418557972855\n", + "After hill transform: 0.011576457951934897\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948925647\n", + "After adstock: 7648.894419513882\n", + "After hill transform: 0.34758063755490076\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760602327779\n", + "After adstock: 11556.982824550001\n", + "After hill transform: 0.00033557444575479397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107499435\n", + "After adstock: 54660.93440832769\n", + "After hill transform: 0.3469586544571995\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508518073621\n", + "After adstock: 4191.841851406954\n", + "After hill transform: 0.011576457920385643\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948833686\n", + "After adstock: 7648.894419421921\n", + "After hill transform: 0.34758063754733404\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.76060627083\n", + "After adstock: 11556.982828493052\n", + "After hill transform: 0.00033557444609776853\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107513302\n", + "After adstock: 54660.93440846635\n", + "After hill transform: 0.3469586544575366\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508514075646\n", + "After adstock: 4191.841847408979\n", + "After hill transform: 0.011576457891655888\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948749943\n", + "After adstock: 7648.8944193381785\n", + "After hill transform: 0.34758063754044355\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760606665133\n", + "After adstock: 11556.982828887356\n", + "After hill transform: 0.0003355744461320659\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601075146886\n", + "After adstock: 54660.93440848022\n", + "After hill transform: 0.34695865445757024\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508513675848\n", + "After adstock: 4191.841847009181\n", + "After hill transform: 0.011576457888782908\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948741569\n", + "After adstock: 7648.894419329804\n", + "After hill transform: 0.34758063753975454\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760606704564\n", + "After adstock: 11556.982828926786\n", + "After hill transform: 0.0003355744461354956\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601075148275\n", + "After adstock: 54660.93440848161\n", + "After hill transform: 0.3469586544575737\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508513635868\n", + "After adstock: 4191.8418469692015\n", + "After hill transform: 0.011576457888495612\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948740731\n", + "After adstock: 7648.894419328966\n", + "After hill transform: 0.3475806375396856\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760606708507\n", + "After adstock: 11556.98282893073\n", + "After hill transform: 0.0003355744461358387\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601075148414\n", + "After adstock: 54660.93440848175\n", + "After hill transform: 0.346958654457574\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.50851363187\n", + "After adstock: 4191.841846965203\n", + "After hill transform: 0.01157645788846688\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948740647\n", + "After adstock: 7648.894419328883\n", + "After hill transform: 0.3475806375396787\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760606708902\n", + "After adstock: 11556.982828931124\n", + "After hill transform: 0.000335574446135873\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107514843\n", + "After adstock: 54660.934408481764\n", + "After hill transform: 0.346958654457574\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508513631471\n", + "After adstock: 4191.841846964804\n", + "After hill transform: 0.01157645788846401\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948740639\n", + "After adstock: 7648.894419328874\n", + "After hill transform: 0.34758063753967805\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760606708924\n", + "After adstock: 11556.982828931146\n", + "After hill transform: 0.0003355744461358749\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107514843\n", + "After adstock: 54660.934408481764\n", + "After hill transform: 0.346958654457574\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508513631449\n", + "After adstock: 4191.841846964782\n", + "After hill transform: 0.011576457888463855\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948740639\n", + "After adstock: 7648.894419328874\n", + "After hill transform: 0.34758063753967805\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760606723825\n", + "After adstock: 11556.982828946047\n", + "After hill transform: 0.0003355744461371711\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107514843\n", + "After adstock: 54660.934408481764\n", + "After hill transform: 0.346958654457574\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508513631449\n", + "After adstock: 4191.841846964782\n", + "After hill transform: 0.011576457888463855\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948740639\n", + "After adstock: 7648.894419328874\n", + "After hill transform: 0.34758063753967805\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760606708924\n", + "After adstock: 11556.982828931146\n", + "After hill transform: 0.0003355744461358749\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107516333\n", + "After adstock: 54660.934408496665\n", + "After hill transform: 0.34695865445761026\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508513631449\n", + "After adstock: 4191.841846964782\n", + "After hill transform: 0.011576457888463855\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948740639\n", + "After adstock: 7648.894419328874\n", + "After hill transform: 0.34758063753967805\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760606708924\n", + "After adstock: 11556.982828931146\n", + "After hill transform: 0.0003355744461358749\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107514843\n", + "After adstock: 54660.934408481764\n", + "After hill transform: 0.346958654457574\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.50851364635\n", + "After adstock: 4191.841846979683\n", + "After hill transform: 0.011576457888570936\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948740639\n", + "After adstock: 7648.894419328874\n", + "After hill transform: 0.34758063753967805\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760606708924\n", + "After adstock: 11556.982828931146\n", + "After hill transform: 0.0003355744461358749\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107514843\n", + "After adstock: 54660.934408481764\n", + "After hill transform: 0.346958654457574\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508513631449\n", + "After adstock: 4191.841846964782\n", + "After hill transform: 0.011576457888463855\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794875554\n", + "After adstock: 7648.894419343776\n", + "After hill transform: 0.3475806375409041\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2559\n", + "Raw spend: 11555.755251595048\n", + "After adstock: 11556.977473817271\n", + "After hill transform: 0.00033557398033740276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0230\n", + "Raw spend: 54660.60080513232\n", + "After adstock: 54660.93413846566\n", + "After hill transform: 0.34695865380115376\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.85\n", + "Saturated value: 0.0116\n", + "Final response: 777.6574\n", + "Raw spend: 4191.514065893086\n", + "After adstock: 4191.847399226419\n", + "After hill transform: 0.011576497787481444\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1374\n", + "Raw spend: 7648.718021610325\n", + "After adstock: 7648.89449219856\n", + "After hill transform: 0.3475806435355226\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760071197536\n", + "After adstock: 11556.982293419758\n", + "After hill transform: 0.0003355743995560083\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60104814682\n", + "After adstock: 54660.934381480154\n", + "After hill transform: 0.346958654391932\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6550\n", + "Raw spend: 4191.509068857613\n", + "After adstock: 4191.842402190946\n", + "After hill transform: 0.011576461878361876\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717956027608\n", + "After adstock: 7648.894426615843\n", + "After hill transform: 0.34758063813926254\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760553157785\n", + "After adstock: 11556.982775380007\n", + "After hill transform: 0.00033557444147788804\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107244827\n", + "After adstock: 54660.934405781605\n", + "After hill transform: 0.3469586544510098\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508569154065\n", + "After adstock: 4191.841902487398\n", + "After hill transform: 0.011576458287453618\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949469336\n", + "After adstock: 7648.894420057572\n", + "After hill transform: 0.3475806375996365\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.76060135381\n", + "After adstock: 11556.982823576032\n", + "After hill transform: 0.0003355744456700762\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107487841\n", + "After adstock: 54660.934408211746\n", + "After hill transform: 0.3469586544569176\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519183711\n", + "After adstock: 4191.841852517044\n", + "After hill transform: 0.01157645792836283\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948813509\n", + "After adstock: 7648.894419401744\n", + "After hill transform: 0.34758063754567387\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601368711\n", + "After adstock: 11556.982823590934\n", + "After hill transform: 0.0003355744456713723\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107487841\n", + "After adstock: 54660.934408211746\n", + "After hill transform: 0.3469586544569176\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519183711\n", + "After adstock: 4191.841852517044\n", + "After hill transform: 0.01157645792836283\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948813509\n", + "After adstock: 7648.894419401744\n", + "After hill transform: 0.34758063754567387\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.76060135381\n", + "After adstock: 11556.982823576032\n", + "After hill transform: 0.0003355744456700762\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107489331\n", + "After adstock: 54660.93440822665\n", + "After hill transform: 0.3469586544569538\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519183711\n", + "After adstock: 4191.841852517044\n", + "After hill transform: 0.01157645792836283\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948813509\n", + "After adstock: 7648.894419401744\n", + "After hill transform: 0.34758063754567387\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.76060135381\n", + "After adstock: 11556.982823576032\n", + "After hill transform: 0.0003355744456700762\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107487841\n", + "After adstock: 54660.934408211746\n", + "After hill transform: 0.3469586544569176\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519198612\n", + "After adstock: 4191.841852531945\n", + "After hill transform: 0.01157645792846991\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948813509\n", + "After adstock: 7648.894419401744\n", + "After hill transform: 0.34758063754567387\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.76060135381\n", + "After adstock: 11556.982823576032\n", + "After hill transform: 0.0003355744456700762\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107487841\n", + "After adstock: 54660.934408211746\n", + "After hill transform: 0.3469586544569176\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519183711\n", + "After adstock: 4191.841852517044\n", + "After hill transform: 0.01157645792836283\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794882841\n", + "After adstock: 7648.894419416645\n", + "After hill transform: 0.3475806375469\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2559\n", + "Raw spend: 11555.75529975212\n", + "After adstock: 11556.977521974342\n", + "After hill transform: 0.0003355739845261989\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.59\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0204\n", + "Raw spend: 54660.593377597346\n", + "After adstock: 54660.92671093068\n", + "After hill transform: 0.3469586357445095\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6538\n", + "Raw spend: 4191.506502317691\n", + "After adstock: 4191.839835651024\n", + "After hill transform: 0.011576443435015066\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.73\n", + "Adstocked value: 7,648.91\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1718\n", + "Raw spend: 7648.732964563605\n", + "After adstock: 7648.90943515184\n", + "After hill transform: 0.3475818730675272\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760071193641\n", + "After adstock: 11556.982293415864\n", + "After hill transform: 0.0003355743995556695\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0228\n", + "Raw spend: 54660.60030515031\n", + "After adstock: 54660.93363848364\n", + "After hill transform: 0.34695865258567693\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508317497109\n", + "After adstock: 4191.841650830442\n", + "After hill transform: 0.01157645647902756\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1407\n", + "Raw spend: 7648.719450388518\n", + "After adstock: 7648.895920976754\n", + "After hill transform: 0.347580761097876\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760548337792\n", + "After adstock: 11556.982770560015\n", + "After hill transform: 0.0003355744410586353\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.600997905596\n", + "After adstock: 54660.93433123893\n", + "After hill transform: 0.34695865426979355\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508499015051\n", + "After adstock: 4191.841832348384\n", + "After hill transform: 0.0115764577834293\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1376\n", + "Raw spend: 7648.71809897101\n", + "After adstock: 7648.894569559245\n", + "After hill transform: 0.34758064990089427\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760596052209\n", + "After adstock: 11556.982818274431\n", + "After hill transform: 0.00033557444520893216\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60106718113\n", + "After adstock: 54660.93440051447\n", + "After hill transform: 0.3469586544382052\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508517166844\n", + "After adstock: 4191.841850500177\n", + "After hill transform: 0.011576457913869475\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717963829259\n", + "After adstock: 7648.894434417494\n", + "After hill transform: 0.34758063878119594\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760600823649\n", + "After adstock: 11556.982823045872\n", + "After hill transform: 0.00033557444562396177\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107410868\n", + "After adstock: 54660.934407442015\n", + "After hill transform: 0.34695865445504637\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508518982024\n", + "After adstock: 4191.841852315357\n", + "After hill transform: 0.01157645792691349\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717950315084\n", + "After adstock: 7648.894420903319\n", + "After hill transform: 0.3475806376692261\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601300793\n", + "After adstock: 11556.982823523016\n", + "After hill transform: 0.00033557444566546476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107480144\n", + "After adstock: 54660.93440813477\n", + "After hill transform: 0.34695865445673046\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519163542\n", + "After adstock: 4191.841852496875\n", + "After hill transform: 0.011576457928217893\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179489636665\n", + "After adstock: 7648.894419551902\n", + "After hill transform: 0.3475806375580291\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601348507\n", + "After adstock: 11556.98282357073\n", + "After hill transform: 0.00033557444566961503\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107487071\n", + "After adstock: 54660.93440820405\n", + "After hill transform: 0.3469586544568989\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519181693\n", + "After adstock: 4191.841852515026\n", + "After hill transform: 0.011576457928348332\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948828525\n", + "After adstock: 7648.89441941676\n", + "After hill transform: 0.3475806375469094\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.76060135328\n", + "After adstock: 11556.982823575503\n", + "After hill transform: 0.0003355744456700302\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107487764\n", + "After adstock: 54660.934408210975\n", + "After hill transform: 0.3469586544569157\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519183509\n", + "After adstock: 4191.841852516842\n", + "After hill transform: 0.01157645792836138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179488150105\n", + "After adstock: 7648.894419403246\n", + "After hill transform: 0.34758063754579743\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601368182\n", + "After adstock: 11556.982823590404\n", + "After hill transform: 0.00033557444567132634\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107487764\n", + "After adstock: 54660.934408210975\n", + "After hill transform: 0.3469586544569157\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519183509\n", + "After adstock: 4191.841852516842\n", + "After hill transform: 0.01157645792836138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179488150105\n", + "After adstock: 7648.894419403246\n", + "After hill transform: 0.34758063754579743\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.76060135328\n", + "After adstock: 11556.982823575503\n", + "After hill transform: 0.0003355744456700302\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107489254\n", + "After adstock: 54660.934408225876\n", + "After hill transform: 0.34695865445695195\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519183509\n", + "After adstock: 4191.841852516842\n", + "After hill transform: 0.01157645792836138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179488150105\n", + "After adstock: 7648.894419403246\n", + "After hill transform: 0.34758063754579743\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.76060135328\n", + "After adstock: 11556.982823575503\n", + "After hill transform: 0.0003355744456700302\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107487764\n", + "After adstock: 54660.934408210975\n", + "After hill transform: 0.3469586544569157\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.50851919841\n", + "After adstock: 4191.841852531743\n", + "After hill transform: 0.01157645792846846\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179488150105\n", + "After adstock: 7648.894419403246\n", + "After hill transform: 0.34758063754579743\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.76060135328\n", + "After adstock: 11556.982823575503\n", + "After hill transform: 0.0003355744456700302\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107487764\n", + "After adstock: 54660.934408210975\n", + "After hill transform: 0.3469586544569157\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519183509\n", + "After adstock: 4191.841852516842\n", + "After hill transform: 0.01157645792836138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948829912\n", + "After adstock: 7648.894419418147\n", + "After hill transform: 0.3475806375470235\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2559\n", + "Raw spend: 11555.75530102479\n", + "After adstock: 11556.977523247013\n", + "After hill transform: 0.00033557398463689825\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0212\n", + "Raw spend: 54660.595501417425\n", + "After adstock: 54660.92883475076\n", + "After hill transform: 0.34695864090760403\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508654919081\n", + "After adstock: 4191.841988252414\n", + "After hill transform: 0.01157645890376759\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.73\n", + "Adstocked value: 7,648.91\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1620\n", + "Raw spend: 7648.728686869469\n", + "After adstock: 7648.905157457704\n", + "After hill transform: 0.3475815210915033\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760071320432\n", + "After adstock: 11556.982293542655\n", + "After hill transform: 0.00033557439956669803\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0229\n", + "Raw spend: 54660.60051753162\n", + "After adstock: 54660.93385086495\n", + "After hill transform: 0.3469586531019846\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508532757066\n", + "After adstock: 4191.841866090399\n", + "After hill transform: 0.011576458025901997\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1397\n", + "Raw spend: 7648.719022620457\n", + "After adstock: 7648.895493208692\n", + "After hill transform: 0.34758072590037664\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760548349996\n", + "After adstock: 11556.982770572218\n", + "After hill transform: 0.0003355744410596968\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60101914304\n", + "After adstock: 54660.934352476375\n", + "After hill transform: 0.3469586543214226\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508520540864\n", + "After adstock: 4191.841853874197\n", + "After hill transform: 0.011576457938115438\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1375\n", + "Raw spend: 7648.718056195555\n", + "After adstock: 7648.89452678379\n", + "After hill transform: 0.3475806463812554\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760596052953\n", + "After adstock: 11556.982818275175\n", + "After hill transform: 0.0003355744452089969\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601069304175\n", + "After adstock: 54660.93440263751\n", + "After hill transform: 0.3469586544433664\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519319244\n", + "After adstock: 4191.8418526525775\n", + "After hill transform: 0.011576457929336785\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717959553065\n", + "After adstock: 7648.8944301413\n", + "After hill transform: 0.3475806384293432\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760600823247\n", + "After adstock: 11556.98282304547\n", + "After hill transform: 0.0003355744456239268\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107432029\n", + "After adstock: 54660.93440765363\n", + "After hill transform: 0.3469586544555608\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519197082\n", + "After adstock: 4191.841852530415\n", + "After hill transform: 0.011576457928458917\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949888816\n", + "After adstock: 7648.894420477051\n", + "After hill transform: 0.347580637634152\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601300277\n", + "After adstock: 11556.9828235225\n", + "After hill transform: 0.0003355744456654198\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601074821905\n", + "After adstock: 54660.93440815524\n", + "After hill transform: 0.3469586544567802\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519184866\n", + "After adstock: 4191.841852518199\n", + "After hill transform: 0.01157645792837113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948922391\n", + "After adstock: 7648.894419510626\n", + "After hill transform: 0.34758063755463287\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.76060134798\n", + "After adstock: 11556.982823570203\n", + "After hill transform: 0.0003355744456695691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601074872066\n", + "After adstock: 54660.9344082054\n", + "After hill transform: 0.34695865445690216\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519183644\n", + "After adstock: 4191.841852516977\n", + "After hill transform: 0.011576457928362352\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948825749\n", + "After adstock: 7648.894419413984\n", + "After hill transform: 0.347580637546681\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601352751\n", + "After adstock: 11556.982823574974\n", + "After hill transform: 0.00033557444566998415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107487708\n", + "After adstock: 54660.934408210414\n", + "After hill transform: 0.3469586544569143\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519183522\n", + "After adstock: 4191.841852516855\n", + "After hill transform: 0.011576457928361476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948816085\n", + "After adstock: 7648.89441940432\n", + "After hill transform: 0.3475806375458858\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601367652\n", + "After adstock: 11556.982823589875\n", + "After hill transform: 0.00033557444567128026\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107487708\n", + "After adstock: 54660.934408210414\n", + "After hill transform: 0.3469586544569143\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519183522\n", + "After adstock: 4191.841852516855\n", + "After hill transform: 0.011576457928361476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948816085\n", + "After adstock: 7648.89441940432\n", + "After hill transform: 0.3475806375458858\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601352751\n", + "After adstock: 11556.982823574974\n", + "After hill transform: 0.00033557444566998415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107489198\n", + "After adstock: 54660.934408225316\n", + "After hill transform: 0.3469586544569506\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519183522\n", + "After adstock: 4191.841852516855\n", + "After hill transform: 0.011576457928361476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948816085\n", + "After adstock: 7648.89441940432\n", + "After hill transform: 0.3475806375458858\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601352751\n", + "After adstock: 11556.982823574974\n", + "After hill transform: 0.00033557444566998415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107487708\n", + "After adstock: 54660.934408210414\n", + "After hill transform: 0.3469586544569143\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.5085191984235\n", + "After adstock: 4191.841852531757\n", + "After hill transform: 0.011576457928468557\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948816085\n", + "After adstock: 7648.89441940432\n", + "After hill transform: 0.3475806375458858\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601352751\n", + "After adstock: 11556.982823574974\n", + "After hill transform: 0.00033557444566998415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107487708\n", + "After adstock: 54660.934408210414\n", + "After hill transform: 0.3469586544569143\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519183522\n", + "After adstock: 4191.841852516855\n", + "After hill transform: 0.011576457928361476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948830986\n", + "After adstock: 7648.894419419221\n", + "After hill transform: 0.3475806375471119\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2559\n", + "Raw spend: 11555.755346141792\n", + "After adstock: 11556.977568364015\n", + "After hill transform: 0.0003355739885612632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0233\n", + "Raw spend: 54660.601620730355\n", + "After adstock: 54660.93495406369\n", + "After hill transform: 0.3469586557839061\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6534\n", + "Raw spend: 4191.50576788121\n", + "After adstock: 4191.839101214543\n", + "After hill transform: 0.01157643815730314\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.73\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1544\n", + "Raw spend: 7648.725409477403\n", + "After adstock: 7648.901880065639\n", + "After hill transform: 0.34758125142203194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760075831655\n", + "After adstock: 11556.982298053877\n", + "After hill transform: 0.00033557439995909335\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601129462404\n", + "After adstock: 54660.93446279574\n", + "After hill transform: 0.3469586545896135\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6546\n", + "Raw spend: 4191.5082440532915\n", + "After adstock: 4191.8415773866245\n", + "After hill transform: 0.011576455951254729\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1390\n", + "Raw spend: 7648.718694882216\n", + "After adstock: 7648.8951654704515\n", + "After hill transform: 0.3475806989335046\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760548800641\n", + "After adstock: 11556.982771022864\n", + "After hill transform: 0.0003355744410988949\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60108033561\n", + "After adstock: 54660.93441366895\n", + "After hill transform: 0.3469586544701843\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508491670499\n", + "After adstock: 4191.841825003832\n", + "After hill transform: 0.011576457730650792\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1374\n", + "Raw spend: 7648.718023422698\n", + "After adstock: 7648.894494010933\n", + "After hill transform: 0.34758064368464775\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.76059609754\n", + "After adstock: 11556.982818319762\n", + "After hill transform: 0.0003355744452128752\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601075422936\n", + "After adstock: 54660.93440875627\n", + "After hill transform: 0.34695865445824137\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.50851643222\n", + "After adstock: 4191.841849765553\n", + "After hill transform: 0.011576457908590406\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717956276746\n", + "After adstock: 7648.894426864981\n", + "After hill transform: 0.34758063815976203\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.76060082723\n", + "After adstock: 11556.982823049453\n", + "After hill transform: 0.0003355744456242733\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107493166\n", + "After adstock: 54660.934408265\n", + "After hill transform: 0.3469586544570471\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508518908392\n", + "After adstock: 4191.841852241725\n", + "After hill transform: 0.011576457926384367\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794956215\n", + "After adstock: 7648.8944201503855\n", + "After hill transform: 0.34758063760727337\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601300199\n", + "After adstock: 11556.982823522421\n", + "After hill transform: 0.000335574445665413\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601074882536\n", + "After adstock: 54660.93440821587\n", + "After hill transform: 0.3469586544569277\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519156009\n", + "After adstock: 4191.841852489342\n", + "After hill transform: 0.011576457928163765\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948890691\n", + "After adstock: 7648.8944194789265\n", + "After hill transform: 0.34758063755202456\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601347496\n", + "After adstock: 11556.982823569719\n", + "After hill transform: 0.000335574445669527\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601074877624\n", + "After adstock: 54660.93440821096\n", + "After hill transform: 0.3469586544569157\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519180771\n", + "After adstock: 4191.841852514104\n", + "After hill transform: 0.011576457928341706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948823545\n", + "After adstock: 7648.89441941178\n", + "After hill transform: 0.3475806375464997\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601352225\n", + "After adstock: 11556.982823574448\n", + "After hill transform: 0.00033557444566993845\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107487714\n", + "After adstock: 54660.93440821047\n", + "After hill transform: 0.3469586544569145\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519183247\n", + "After adstock: 4191.84185251658\n", + "After hill transform: 0.011576457928359495\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794881683\n", + "After adstock: 7648.8944194050655\n", + "After hill transform: 0.3475806375459472\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601352487\n", + "After adstock: 11556.98282357471\n", + "After hill transform: 0.00033557444566996116\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107487711\n", + "After adstock: 54660.93440821044\n", + "After hill transform: 0.3469586544569145\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519183384\n", + "After adstock: 4191.841852516717\n", + "After hill transform: 0.011576457928360482\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948816458\n", + "After adstock: 7648.8944194046935\n", + "After hill transform: 0.34758063754591656\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601352726\n", + "After adstock: 11556.982823574948\n", + "After hill transform: 0.00033557444566998187\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107487708\n", + "After adstock: 54660.934408210414\n", + "After hill transform: 0.3469586544569143\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519183509\n", + "After adstock: 4191.841852516842\n", + "After hill transform: 0.01157645792836138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948816122\n", + "After adstock: 7648.894419404357\n", + "After hill transform: 0.3475806375458889\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.76060135275\n", + "After adstock: 11556.982823574972\n", + "After hill transform: 0.000335574445669984\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107487708\n", + "After adstock: 54660.934408210414\n", + "After hill transform: 0.3469586544569143\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519183521\n", + "After adstock: 4191.841852516854\n", + "After hill transform: 0.011576457928361462\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948816088\n", + "After adstock: 7648.894419404323\n", + "After hill transform: 0.34758063754588614\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.76060136765\n", + "After adstock: 11556.982823589873\n", + "After hill transform: 0.0003355744456712801\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107487708\n", + "After adstock: 54660.934408210414\n", + "After hill transform: 0.3469586544569143\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519183521\n", + "After adstock: 4191.841852516854\n", + "After hill transform: 0.011576457928361462\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948816088\n", + "After adstock: 7648.894419404323\n", + "After hill transform: 0.34758063754588614\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.76060135275\n", + "After adstock: 11556.982823574972\n", + "After hill transform: 0.000335574445669984\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107489198\n", + "After adstock: 54660.934408225316\n", + "After hill transform: 0.3469586544569506\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519183521\n", + "After adstock: 4191.841852516854\n", + "After hill transform: 0.011576457928361462\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948816088\n", + "After adstock: 7648.894419404323\n", + "After hill transform: 0.34758063754588614\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.76060135275\n", + "After adstock: 11556.982823574972\n", + "After hill transform: 0.000335574445669984\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107487708\n", + "After adstock: 54660.934408210414\n", + "After hill transform: 0.3469586544569143\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519198422\n", + "After adstock: 4191.841852531755\n", + "After hill transform: 0.011576457928468543\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948816088\n", + "After adstock: 7648.894419404323\n", + "After hill transform: 0.34758063754588614\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.76060135275\n", + "After adstock: 11556.982823574972\n", + "After hill transform: 0.000335574445669984\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107487708\n", + "After adstock: 54660.934408210414\n", + "After hill transform: 0.3469586544569143\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519183521\n", + "After adstock: 4191.841852516854\n", + "After hill transform: 0.011576457928361462\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948830989\n", + "After adstock: 7648.8944194192245\n", + "After hill transform: 0.3475806375471122\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2559\n", + "Raw spend: 11555.755374121694\n", + "After adstock: 11556.977596343917\n", + "After hill transform: 0.0003355739909950098\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0240\n", + "Raw spend: 54660.603553362154\n", + "After adstock: 54660.93688669549\n", + "After hill transform: 0.34695866048221347\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6536\n", + "Raw spend: 4191.506034909352\n", + "After adstock: 4191.839368242685\n", + "After hill transform: 0.011576440076185879\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1493\n", + "Raw spend: 7648.7231818375585\n", + "After adstock: 7648.899652425794\n", + "After hill transform: 0.3475810681279737\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760078629644\n", + "After adstock: 11556.982300851867\n", + "After hill transform: 0.00033557440020246817\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.60132272559\n", + "After adstock: 54660.934656058926\n", + "After hill transform: 0.3469586550594443\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6546\n", + "Raw spend: 4191.508270756104\n", + "After adstock: 4191.841604089437\n", + "After hill transform: 0.01157645614314316\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1385\n", + "Raw spend: 7648.718472118235\n", + "After adstock: 7648.89494270647\n", + "After hill transform: 0.3475806806040969\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760549080438\n", + "After adstock: 11556.98277130266\n", + "After hill transform: 0.0003355744411232321\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60109966193\n", + "After adstock: 54660.934432995266\n", + "After hill transform: 0.34695865451716734\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508494340779\n", + "After adstock: 4191.841827674112\n", + "After hill transform: 0.011576457749839626\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1374\n", + "Raw spend: 7648.718001146303\n", + "After adstock: 7648.8944717345385\n", + "After hill transform: 0.34758064185170723\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760596125518\n", + "After adstock: 11556.98281834774\n", + "After hill transform: 0.00033557444521530873\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107735556\n", + "After adstock: 54660.9344106889\n", + "After hill transform: 0.34695865446293966\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508516699247\n", + "After adstock: 4191.84185003258\n", + "After hill transform: 0.011576457910509283\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71795404911\n", + "After adstock: 7648.894424637345\n", + "After hill transform: 0.34758063797646827\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760600830026\n", + "After adstock: 11556.982823052249\n", + "After hill transform: 0.00033557444562451645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107512493\n", + "After adstock: 54660.93440845826\n", + "After hill transform: 0.3469586544575169\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508518935093\n", + "After adstock: 4191.841852268426\n", + "After hill transform: 0.011576457926576245\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179493393905\n", + "After adstock: 7648.894419927626\n", + "After hill transform: 0.3475806375889443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601300477\n", + "After adstock: 11556.9828235227\n", + "After hill transform: 0.0003355744456654372\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107490186\n", + "After adstock: 54660.934408235196\n", + "After hill transform: 0.3469586544569746\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519158678\n", + "After adstock: 4191.841852492011\n", + "After hill transform: 0.011576457928182942\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948868419\n", + "After adstock: 7648.894419456654\n", + "After hill transform: 0.347580637550192\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601347522\n", + "After adstock: 11556.982823569744\n", + "After hill transform: 0.00033557444566952927\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107487956\n", + "After adstock: 54660.934408212896\n", + "After hill transform: 0.3469586544569204\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519181037\n", + "After adstock: 4191.84185251437\n", + "After hill transform: 0.011576457928343614\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948821321\n", + "After adstock: 7648.894419409557\n", + "After hill transform: 0.34758063754631674\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601352227\n", + "After adstock: 11556.98282357445\n", + "After hill transform: 0.0003355744456699386\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601074877326\n", + "After adstock: 54660.93440821066\n", + "After hill transform: 0.346958654456915\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519183272\n", + "After adstock: 4191.841852516605\n", + "After hill transform: 0.011576457928359679\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948816611\n", + "After adstock: 7648.894419404846\n", + "After hill transform: 0.3475806375459291\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601352487\n", + "After adstock: 11556.98282357471\n", + "After hill transform: 0.00033557444566996116\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.6010748772\n", + "After adstock: 54660.93440821054\n", + "After hill transform: 0.34695865445691465\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519183396\n", + "After adstock: 4191.841852516729\n", + "After hill transform: 0.011576457928360569\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794881635\n", + "After adstock: 7648.894419404585\n", + "After hill transform: 0.3475806375459076\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601352724\n", + "After adstock: 11556.982823574946\n", + "After hill transform: 0.0003355744456699817\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107487709\n", + "After adstock: 54660.93440821043\n", + "After hill transform: 0.3469586544569144\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519183508\n", + "After adstock: 4191.841852516841\n", + "After hill transform: 0.011576457928361372\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948816115\n", + "After adstock: 7648.89441940435\n", + "After hill transform: 0.3475806375458883\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601352737\n", + "After adstock: 11556.98282357496\n", + "After hill transform: 0.00033557444566998285\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601074877086\n", + "After adstock: 54660.93440821042\n", + "After hill transform: 0.3469586544569144\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519183514\n", + "After adstock: 4191.841852516847\n", + "After hill transform: 0.011576457928361416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948816101\n", + "After adstock: 7648.894419404336\n", + "After hill transform: 0.34758063754588714\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601367638\n", + "After adstock: 11556.98282358986\n", + "After hill transform: 0.000335574445671279\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601074877086\n", + "After adstock: 54660.93440821042\n", + "After hill transform: 0.3469586544569144\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519183514\n", + "After adstock: 4191.841852516847\n", + "After hill transform: 0.011576457928361416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948816101\n", + "After adstock: 7648.894419404336\n", + "After hill transform: 0.34758063754588714\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601352737\n", + "After adstock: 11556.98282357496\n", + "After hill transform: 0.00033557444566998285\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107489199\n", + "After adstock: 54660.93440822532\n", + "After hill transform: 0.3469586544569506\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519183514\n", + "After adstock: 4191.841852516847\n", + "After hill transform: 0.011576457928361416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948816101\n", + "After adstock: 7648.894419404336\n", + "After hill transform: 0.34758063754588714\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601352737\n", + "After adstock: 11556.98282357496\n", + "After hill transform: 0.00033557444566998285\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601074877086\n", + "After adstock: 54660.93440821042\n", + "After hill transform: 0.3469586544569144\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519198415\n", + "After adstock: 4191.841852531748\n", + "After hill transform: 0.011576457928468497\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948816101\n", + "After adstock: 7648.894419404336\n", + "After hill transform: 0.34758063754588714\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601352737\n", + "After adstock: 11556.98282357496\n", + "After hill transform: 0.00033557444566998285\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601074877086\n", + "After adstock: 54660.93440821042\n", + "After hill transform: 0.3469586544569144\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519183514\n", + "After adstock: 4191.841852516847\n", + "After hill transform: 0.011576457928361416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948831002\n", + "After adstock: 7648.894419419237\n", + "After hill transform: 0.3475806375471132\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2559\n", + "Raw spend: 11555.755316655235\n", + "After adstock: 11556.977538877458\n", + "After hill transform: 0.0003355739859964649\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0240\n", + "Raw spend: 54660.603578904906\n", + "After adstock: 54660.93691223824\n", + "After hill transform: 0.34695866054430896\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6535\n", + "Raw spend: 4191.506007375534\n", + "After adstock: 4191.839340708867\n", + "After hill transform: 0.011576439878325946\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1494\n", + "Raw spend: 7648.723241295102\n", + "After adstock: 7648.899711883337\n", + "After hill transform: 0.3475810730202432\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760072882986\n", + "After adstock: 11556.982295105208\n", + "After hill transform: 0.00033557439970261215\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.601325279866\n", + "After adstock: 54660.9346586132\n", + "After hill transform: 0.3469586550656539\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6546\n", + "Raw spend: 4191.508268002716\n", + "After adstock: 4191.841601336049\n", + "After hill transform: 0.011576456123357108\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1385\n", + "Raw spend: 7648.718478064001\n", + "After adstock: 7648.894948652236\n", + "After hill transform: 0.34758068109332485\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760548505761\n", + "After adstock: 11556.982770727984\n", + "After hill transform: 0.0003355744410732455\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60109991737\n", + "After adstock: 54660.9344332507\n", + "After hill transform: 0.34695865451778835\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508494065434\n", + "After adstock: 4191.841827398767\n", + "After hill transform: 0.011576457747860976\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1374\n", + "Raw spend: 7648.718001740891\n", + "After adstock: 7648.894472329126\n", + "After hill transform: 0.347580641900631\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.76059606804\n", + "After adstock: 11556.982818290262\n", + "After hill transform: 0.0003355744452103092\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601077381114\n", + "After adstock: 54660.93441071445\n", + "After hill transform: 0.3469586544630018\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508516671706\n", + "After adstock: 4191.841850005039\n", + "After hill transform: 0.011576457910311373\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71795410858\n", + "After adstock: 7648.894424696815\n", + "After hill transform: 0.3475806379813615\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760600824267\n", + "After adstock: 11556.98282304649\n", + "After hill transform: 0.0003355744456240155\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107512749\n", + "After adstock: 54660.934408460824\n", + "After hill transform: 0.34695865445752316\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508518932334\n", + "After adstock: 4191.841852265667\n", + "After hill transform: 0.011576457926556415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949345349\n", + "After adstock: 7648.894419933584\n", + "After hill transform: 0.3475806375894346\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.76060129989\n", + "After adstock: 11556.982823522112\n", + "After hill transform: 0.0003355744456653861\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107490213\n", + "After adstock: 54660.934408235466\n", + "After hill transform: 0.34695865445697527\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519158396\n", + "After adstock: 4191.841852491729\n", + "After hill transform: 0.011576457928180914\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948869025\n", + "After adstock: 7648.8944194572605\n", + "After hill transform: 0.3475806375502419\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.76060131479\n", + "After adstock: 11556.982823537013\n", + "After hill transform: 0.00033557444566668227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107490213\n", + "After adstock: 54660.934408235466\n", + "After hill transform: 0.34695865445697527\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519158396\n", + "After adstock: 4191.841852491729\n", + "After hill transform: 0.011576457928180914\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948869025\n", + "After adstock: 7648.8944194572605\n", + "After hill transform: 0.3475806375502419\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.76060129989\n", + "After adstock: 11556.982823522112\n", + "After hill transform: 0.0003355744456653861\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107491703\n", + "After adstock: 54660.93440825037\n", + "After hill transform: 0.3469586544570115\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519158396\n", + "After adstock: 4191.841852491729\n", + "After hill transform: 0.011576457928180914\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948869025\n", + "After adstock: 7648.8944194572605\n", + "After hill transform: 0.3475806375502419\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.76060129989\n", + "After adstock: 11556.982823522112\n", + "After hill transform: 0.0003355744456653861\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107490213\n", + "After adstock: 54660.934408235466\n", + "After hill transform: 0.34695865445697527\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519173297\n", + "After adstock: 4191.84185250663\n", + "After hill transform: 0.011576457928287995\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948869025\n", + "After adstock: 7648.8944194572605\n", + "After hill transform: 0.3475806375502419\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.76060129989\n", + "After adstock: 11556.982823522112\n", + "After hill transform: 0.0003355744456653861\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107490213\n", + "After adstock: 54660.934408235466\n", + "After hill transform: 0.34695865445697527\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519158396\n", + "After adstock: 4191.841852491729\n", + "After hill transform: 0.011576457928180914\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179488839265\n", + "After adstock: 7648.894419472162\n", + "After hill transform: 0.34758063755146795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2559\n", + "Raw spend: 11555.755373612694\n", + "After adstock: 11556.977595834916\n", + "After hill transform: 0.00033557399095073584\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0240\n", + "Raw spend: 54660.60353726479\n", + "After adstock: 54660.936870598125\n", + "After hill transform: 0.3469586604430801\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6536\n", + "Raw spend: 4191.506049009297\n", + "After adstock: 4191.83938234263\n", + "After hill transform: 0.011576440177509069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1493\n", + "Raw spend: 7648.723184343984\n", + "After adstock: 7648.899654932219\n", + "After hill transform: 0.3475810683342067\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.76007853117\n", + "After adstock: 11556.982300753392\n", + "After hill transform: 0.0003355744001939026\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.6013211384\n", + "After adstock: 54660.934654471734\n", + "After hill transform: 0.34695865505558576\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6546\n", + "Raw spend: 4191.508272143486\n", + "After adstock: 4191.841605476819\n", + "After hill transform: 0.011576456153112988\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1385\n", + "Raw spend: 7648.718472416521\n", + "After adstock: 7648.894943004756\n", + "After hill transform: 0.34758068062864034\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760549023018\n", + "After adstock: 11556.98277124524\n", + "After hill transform: 0.0003355744411182376\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60109952575\n", + "After adstock: 54660.93443285909\n", + "After hill transform: 0.34695865451683633\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508494456904\n", + "After adstock: 4191.841827790237\n", + "After hill transform: 0.01157645775067411\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1374\n", + "Raw spend: 7648.718001223775\n", + "After adstock: 7648.89447181201\n", + "After hill transform: 0.34758064185808174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760596072203\n", + "After adstock: 11556.982818294426\n", + "After hill transform: 0.00033557444521067133\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601077364496\n", + "After adstock: 54660.93441069783\n", + "After hill transform: 0.3469586544629614\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508516688246\n", + "After adstock: 4191.841850021579\n", + "After hill transform: 0.011576457910430231\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717954104501\n", + "After adstock: 7648.894424692736\n", + "After hill transform: 0.34758063798102584\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760600777121\n", + "After adstock: 11556.982822999344\n", + "After hill transform: 0.00033557444561991466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107514836\n", + "After adstock: 54660.9344084817\n", + "After hill transform: 0.34695865445757385\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508518911381\n", + "After adstock: 4191.841852244714\n", + "After hill transform: 0.011576457926405846\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949392573\n", + "After adstock: 7648.894419980808\n", + "After hill transform: 0.3475806375933203\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601247612\n", + "After adstock: 11556.982823469834\n", + "After hill transform: 0.0003355744456608389\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107492675\n", + "After adstock: 54660.93440826009\n", + "After hill transform: 0.3469586544570351\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519133694\n", + "After adstock: 4191.841852467027\n", + "After hill transform: 0.011576457928003403\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794892138\n", + "After adstock: 7648.894419509616\n", + "After hill transform: 0.3475806375545497\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601294662\n", + "After adstock: 11556.982823516884\n", + "After hill transform: 0.0003355744456649314\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107490459\n", + "After adstock: 54660.934408237925\n", + "After hill transform: 0.3469586544569812\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519155926\n", + "After adstock: 4191.841852489259\n", + "After hill transform: 0.011576457928163163\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794887426\n", + "After adstock: 7648.8944194624955\n", + "After hill transform: 0.3475806375506726\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601299367\n", + "After adstock: 11556.98282352159\n", + "After hill transform: 0.00033557444566534073\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107490238\n", + "After adstock: 54660.93440823571\n", + "After hill transform: 0.3469586544569759\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519158148\n", + "After adstock: 4191.841852491481\n", + "After hill transform: 0.011576457928179138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948869549\n", + "After adstock: 7648.894419457784\n", + "After hill transform: 0.34758063755028495\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601299628\n", + "After adstock: 11556.98282352185\n", + "After hill transform: 0.00033557444566536333\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107490225\n", + "After adstock: 54660.93440823559\n", + "After hill transform: 0.34695865445697555\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519158272\n", + "After adstock: 4191.841852491605\n", + "After hill transform: 0.011576457928180024\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948869288\n", + "After adstock: 7648.894419457523\n", + "After hill transform: 0.34758063755026347\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601299757\n", + "After adstock: 11556.98282352198\n", + "After hill transform: 0.00033557444566537455\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601074902195\n", + "After adstock: 54660.93440823553\n", + "After hill transform: 0.34695865445697543\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519158333\n", + "After adstock: 4191.841852491666\n", + "After hill transform: 0.011576457928180463\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948869157\n", + "After adstock: 7648.894419457392\n", + "After hill transform: 0.34758063755025276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601299824\n", + "After adstock: 11556.982823522047\n", + "After hill transform: 0.0003355744456653804\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107490216\n", + "After adstock: 54660.934408235495\n", + "After hill transform: 0.3469586544569754\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519158365\n", + "After adstock: 4191.841852491698\n", + "After hill transform: 0.011576457928180692\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948869092\n", + "After adstock: 7648.894419457327\n", + "After hill transform: 0.3475806375502473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601314725\n", + "After adstock: 11556.982823536948\n", + "After hill transform: 0.0003355744456666766\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107490216\n", + "After adstock: 54660.934408235495\n", + "After hill transform: 0.3469586544569754\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519158365\n", + "After adstock: 4191.841852491698\n", + "After hill transform: 0.011576457928180692\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948869092\n", + "After adstock: 7648.894419457327\n", + "After hill transform: 0.3475806375502473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601299824\n", + "After adstock: 11556.982823522047\n", + "After hill transform: 0.0003355744456653804\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107491706\n", + "After adstock: 54660.934408250396\n", + "After hill transform: 0.3469586544570116\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519158365\n", + "After adstock: 4191.841852491698\n", + "After hill transform: 0.011576457928180692\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948869092\n", + "After adstock: 7648.894419457327\n", + "After hill transform: 0.3475806375502473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601299824\n", + "After adstock: 11556.982823522047\n", + "After hill transform: 0.0003355744456653804\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107490216\n", + "After adstock: 54660.934408235495\n", + "After hill transform: 0.3469586544569754\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519173266\n", + "After adstock: 4191.841852506599\n", + "After hill transform: 0.011576457928287773\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948869092\n", + "After adstock: 7648.894419457327\n", + "After hill transform: 0.3475806375502473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601299824\n", + "After adstock: 11556.982823522047\n", + "After hill transform: 0.0003355744456653804\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107490216\n", + "After adstock: 54660.934408235495\n", + "After hill transform: 0.3469586544569754\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519158365\n", + "After adstock: 4191.841852491698\n", + "After hill transform: 0.011576457928180692\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948883993\n", + "After adstock: 7648.894419472228\n", + "After hill transform: 0.3475806375514734\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2559\n", + "Raw spend: 11555.755460343205\n", + "After adstock: 11556.977682565428\n", + "After hill transform: 0.0003355739984947253\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0233\n", + "Raw spend: 54660.60163045585\n", + "After adstock: 54660.93496378919\n", + "After hill transform: 0.3469586558075492\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6545\n", + "Raw spend: 4191.507957441348\n", + "After adstock: 4191.841290774681\n", + "After hill transform: 0.011576453891639733\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1491\n", + "Raw spend: 7648.7230959903745\n", + "After adstock: 7648.89956657861\n", + "After hill transform: 0.34758106106431874\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760087204162\n", + "After adstock: 11556.982309426385\n", + "After hill transform: 0.0003355744009482971\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60113045753\n", + "After adstock: 54660.934463790865\n", + "After hill transform: 0.34695865459203273\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508462986663\n", + "After adstock: 4191.841796319996\n", + "After hill transform: 0.011576457524526558\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1384\n", + "Raw spend: 7648.71846358122\n", + "After adstock: 7648.894934169455\n", + "After hill transform: 0.3475806799016565\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760549890258\n", + "After adstock: 11556.98277211248\n", + "After hill transform: 0.0003355744411936719\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601080457694\n", + "After adstock: 54660.93441379103\n", + "After hill transform: 0.3469586544704811\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508513541195\n", + "After adstock: 4191.841846874528\n", + "After hill transform: 0.011576457887815278\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1374\n", + "Raw spend: 7648.718000340305\n", + "After adstock: 7648.89447092854\n", + "After hill transform: 0.3475806417853882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760596158867\n", + "After adstock: 11556.98281838109\n", + "After hill transform: 0.0003355744452182095\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601075457715\n", + "After adstock: 54660.93440879105\n", + "After hill transform: 0.3469586544583259\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508518596648\n", + "After adstock: 4191.841851929981\n", + "After hill transform: 0.011576457924144152\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717954016213\n", + "After adstock: 7648.894424604448\n", + "After hill transform: 0.34758063797376143\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760600785728\n", + "After adstock: 11556.982823007951\n", + "After hill transform: 0.00033557444562066336\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107495771\n", + "After adstock: 54660.93440829105\n", + "After hill transform: 0.3469586544571104\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.5085191021935\n", + "After adstock: 4191.841852435527\n", + "After hill transform: 0.011576457927777041\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949383804\n", + "After adstock: 7648.894419972039\n", + "After hill transform: 0.3475806375925988\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601248414\n", + "After adstock: 11556.982823470637\n", + "After hill transform: 0.00033557444566090867\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107490772\n", + "After adstock: 54660.93440824105\n", + "After hill transform: 0.34695865445698887\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519152748\n", + "After adstock: 4191.841852486081\n", + "After hill transform: 0.011576457928140329\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948920563\n", + "After adstock: 7648.894419508798\n", + "After hill transform: 0.3475806375544825\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601274098\n", + "After adstock: 11556.98282349632\n", + "After hill transform: 0.0003355744456631427\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107490494\n", + "After adstock: 54660.934408238274\n", + "After hill transform: 0.3469586544569821\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519155554\n", + "After adstock: 4191.841852488887\n", + "After hill transform: 0.01157645792816049\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179488948495\n", + "After adstock: 7648.894419483085\n", + "After hill transform: 0.34758063755236673\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.76060128695\n", + "After adstock: 11556.982823509172\n", + "After hill transform: 0.00033557444566426054\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107490355\n", + "After adstock: 54660.934408236884\n", + "After hill transform: 0.34695865445697877\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519156958\n", + "After adstock: 4191.841852490291\n", + "After hill transform: 0.011576457928170582\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948881981\n", + "After adstock: 7648.894419470216\n", + "After hill transform: 0.3475806375513079\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601293381\n", + "After adstock: 11556.982823515604\n", + "After hill transform: 0.00033557444566482\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107490286\n", + "After adstock: 54660.93440823619\n", + "After hill transform: 0.34695865445697704\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519157661\n", + "After adstock: 4191.841852490994\n", + "After hill transform: 0.011576457928175635\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948875542\n", + "After adstock: 7648.894419463777\n", + "After hill transform: 0.34758063755077806\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.7606012966\n", + "After adstock: 11556.982823518823\n", + "After hill transform: 0.0003355744456651001\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107490251\n", + "After adstock: 54660.934408235844\n", + "After hill transform: 0.3469586544569762\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519158013\n", + "After adstock: 4191.841852491346\n", + "After hill transform: 0.011576457928178163\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179488723195\n", + "After adstock: 7648.894419460555\n", + "After hill transform: 0.3475806375505129\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601311502\n", + "After adstock: 11556.982823533725\n", + "After hill transform: 0.0003355744456663962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107490251\n", + "After adstock: 54660.934408235844\n", + "After hill transform: 0.3469586544569762\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519158013\n", + "After adstock: 4191.841852491346\n", + "After hill transform: 0.011576457928178163\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179488723195\n", + "After adstock: 7648.894419460555\n", + "After hill transform: 0.3475806375505129\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.7606012966\n", + "After adstock: 11556.982823518823\n", + "After hill transform: 0.0003355744456651001\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107491741\n", + "After adstock: 54660.934408250745\n", + "After hill transform: 0.34695865445701246\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519158013\n", + "After adstock: 4191.841852491346\n", + "After hill transform: 0.011576457928178163\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179488723195\n", + "After adstock: 7648.894419460555\n", + "After hill transform: 0.3475806375505129\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.7606012966\n", + "After adstock: 11556.982823518823\n", + "After hill transform: 0.0003355744456651001\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107490251\n", + "After adstock: 54660.934408235844\n", + "After hill transform: 0.3469586544569762\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519172914\n", + "After adstock: 4191.841852506247\n", + "After hill transform: 0.011576457928285244\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179488723195\n", + "After adstock: 7648.894419460555\n", + "After hill transform: 0.3475806375505129\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.7606012966\n", + "After adstock: 11556.982823518823\n", + "After hill transform: 0.0003355744456651001\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107490251\n", + "After adstock: 54660.934408235844\n", + "After hill transform: 0.3469586544569762\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519158013\n", + "After adstock: 4191.841852491346\n", + "After hill transform: 0.011576457928178163\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948887221\n", + "After adstock: 7648.894419475456\n", + "After hill transform: 0.34758063755173896\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2559\n", + "Raw spend: 11555.75552106683\n", + "After adstock: 11556.977743289053\n", + "After hill transform: 0.0003355740037765849\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0233\n", + "Raw spend: 54660.60168801005\n", + "After adstock: 54660.935021343386\n", + "After hill transform: 0.34695865594746583\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6545\n", + "Raw spend: 4191.507899906456\n", + "After adstock: 4191.841233239789\n", + "After hill transform: 0.0115764534781897\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1490\n", + "Raw spend: 7648.723035247426\n", + "After adstock: 7648.899505835661\n", + "After hill transform: 0.3475810560662838\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760093273624\n", + "After adstock: 11556.982315495847\n", + "After hill transform: 0.0003355744014762311\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60113621326\n", + "After adstock: 54660.9344695466\n", + "After hill transform: 0.3469586546060252\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508457232857\n", + "After adstock: 4191.84179056619\n", + "After hill transform: 0.011576457483179267\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1384\n", + "Raw spend: 7648.71845750983\n", + "After adstock: 7648.894928098065\n", + "After hill transform: 0.34758067940209186\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760550494302\n", + "After adstock: 11556.982772716525\n", + "After hill transform: 0.0003355744412462129\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60108103359\n", + "After adstock: 54660.93441436692\n", + "After hill transform: 0.3469586544718811\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508512965497\n", + "After adstock: 4191.84184629883\n", + "After hill transform: 0.011576457883678271\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1374\n", + "Raw spend: 7648.717999736071\n", + "After adstock: 7648.894470324306\n", + "After hill transform: 0.3475806417356709\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.76059621637\n", + "After adstock: 11556.982818438593\n", + "After hill transform: 0.0003355744452232113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107551562\n", + "After adstock: 54660.93440884895\n", + "After hill transform: 0.3469586544584667\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508518538762\n", + "After adstock: 4191.841851872095\n", + "After hill transform: 0.011576457923728176\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717953958695\n", + "After adstock: 7648.89442454693\n", + "After hill transform: 0.34758063796902877\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760600788577\n", + "After adstock: 11556.9828230108\n", + "After hill transform: 0.0003355744456209111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601074963815\n", + "After adstock: 54660.93440829715\n", + "After hill transform: 0.3469586544571252\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519096088\n", + "After adstock: 4191.841852429421\n", + "After hill transform: 0.011576457927733165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949380957\n", + "After adstock: 7648.894419969192\n", + "After hill transform: 0.3475806375923645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601245798\n", + "After adstock: 11556.98282346802\n", + "After hill transform: 0.00033557444566068115\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107490864\n", + "After adstock: 54660.93440824198\n", + "After hill transform: 0.3469586544569911\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.50851915182\n", + "After adstock: 4191.841852485153\n", + "After hill transform: 0.01157645792813366\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948923183\n", + "After adstock: 7648.894419511418\n", + "After hill transform: 0.34758063755469804\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.76060129152\n", + "After adstock: 11556.982823513743\n", + "After hill transform: 0.0003355744456646581\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107490312\n", + "After adstock: 54660.934408236455\n", + "After hill transform: 0.34695865445697766\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.5085191573935\n", + "After adstock: 4191.8418524907265\n", + "After hill transform: 0.011576457928173712\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948877406\n", + "After adstock: 7648.8944194656415\n", + "After hill transform: 0.3475806375509315\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601294058\n", + "After adstock: 11556.98282351628\n", + "After hill transform: 0.0003355744456648789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601074902814\n", + "After adstock: 54660.93440823615\n", + "After hill transform: 0.34695865445697693\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519157703\n", + "After adstock: 4191.841852491036\n", + "After hill transform: 0.011576457928175934\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948874866\n", + "After adstock: 7648.894419463101\n", + "After hill transform: 0.34758063755072244\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601295327\n", + "After adstock: 11556.98282351755\n", + "After hill transform: 0.0003355744456649893\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107490266\n", + "After adstock: 54660.934408236\n", + "After hill transform: 0.3469586544569766\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519157857\n", + "After adstock: 4191.84185249119\n", + "After hill transform: 0.011576457928177046\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948873595\n", + "After adstock: 7648.89441946183\n", + "After hill transform: 0.3475806375506178\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601295962\n", + "After adstock: 11556.982823518185\n", + "After hill transform: 0.00033557444566504447\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107490259\n", + "After adstock: 54660.934408235924\n", + "After hill transform: 0.3469586544569764\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519157936\n", + "After adstock: 4191.841852491269\n", + "After hill transform: 0.011576457928177608\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948872958\n", + "After adstock: 7648.894419461193\n", + "After hill transform: 0.34758063755056545\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.76060129628\n", + "After adstock: 11556.982823518503\n", + "After hill transform: 0.0003355744456650722\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601074902544\n", + "After adstock: 54660.93440823588\n", + "After hill transform: 0.34695865445697627\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519157974\n", + "After adstock: 4191.841852491307\n", + "After hill transform: 0.011576457928177882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794887264\n", + "After adstock: 7648.894419460875\n", + "After hill transform: 0.34758063755053925\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601311182\n", + "After adstock: 11556.982823533404\n", + "After hill transform: 0.00033557444566636833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601074902544\n", + "After adstock: 54660.93440823588\n", + "After hill transform: 0.34695865445697627\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519157974\n", + "After adstock: 4191.841852491307\n", + "After hill transform: 0.011576457928177882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794887264\n", + "After adstock: 7648.894419460875\n", + "After hill transform: 0.34758063755053925\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.76060129628\n", + "After adstock: 11556.982823518503\n", + "After hill transform: 0.0003355744456650722\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601074917446\n", + "After adstock: 54660.93440825078\n", + "After hill transform: 0.34695865445701246\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519157974\n", + "After adstock: 4191.841852491307\n", + "After hill transform: 0.011576457928177882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794887264\n", + "After adstock: 7648.894419460875\n", + "After hill transform: 0.34758063755053925\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.76060129628\n", + "After adstock: 11556.982823518503\n", + "After hill transform: 0.0003355744456650722\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601074902544\n", + "After adstock: 54660.93440823588\n", + "After hill transform: 0.34695865445697627\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519172875\n", + "After adstock: 4191.841852506208\n", + "After hill transform: 0.011576457928284963\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794887264\n", + "After adstock: 7648.894419460875\n", + "After hill transform: 0.34758063755053925\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.76060129628\n", + "After adstock: 11556.982823518503\n", + "After hill transform: 0.0003355744456650722\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601074902544\n", + "After adstock: 54660.93440823588\n", + "After hill transform: 0.34695865445697627\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519157974\n", + "After adstock: 4191.841852491307\n", + "After hill transform: 0.011576457928177882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948887541\n", + "After adstock: 7648.894419475776\n", + "After hill transform: 0.3475806375517653\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2559\n", + "Raw spend: 11555.755439952065\n", + "After adstock: 11556.977662174288\n", + "After hill transform: 0.00033557399672106406\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.60136521473\n", + "After adstock: 54660.934698548066\n", + "After hill transform: 0.34695865516273716\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6546\n", + "Raw spend: 4191.508222859286\n", + "After adstock: 4191.8415561926195\n", + "After hill transform: 0.011576455798953006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1492\n", + "Raw spend: 7648.723116204694\n", + "After adstock: 7648.899586792929\n", + "After hill transform: 0.3475810627275879\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760085161859\n", + "After adstock: 11556.982307384082\n", + "After hill transform: 0.0003355744007706534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60110393376\n", + "After adstock: 54660.9344372671\n", + "After hill transform: 0.3469586545275523\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508489528105\n", + "After adstock: 4191.841822861438\n", + "After hill transform: 0.011576457715255385\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1385\n", + "Raw spend: 7648.718465605845\n", + "After adstock: 7648.89493619408\n", + "After hill transform: 0.34758068006824616\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760549682838\n", + "After adstock: 11556.98277190506\n", + "After hill transform: 0.0003355744411756301\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601077805666\n", + "After adstock: 54660.934411139\n", + "After hill transform: 0.3469586544640339\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508516194986\n", + "After adstock: 4191.8418495283195\n", + "After hill transform: 0.011576457906885627\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1374\n", + "Raw spend: 7648.71800054596\n", + "After adstock: 7648.894471134196\n", + "After hill transform: 0.34758064180231\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760596134936\n", + "After adstock: 11556.982818357159\n", + "After hill transform: 0.000335574445216128\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601075192855\n", + "After adstock: 54660.93440852619\n", + "After hill transform: 0.34695865445768204\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508518861675\n", + "After adstock: 4191.841852195008\n", + "After hill transform: 0.011576457926048656\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717954039972\n", + "After adstock: 7648.894424628207\n", + "After hill transform: 0.34758063797571637\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760600780146\n", + "After adstock: 11556.982823002369\n", + "After hill transform: 0.00033557444562017774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601074931576\n", + "After adstock: 54660.93440826491\n", + "After hill transform: 0.3469586544570469\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519128344\n", + "After adstock: 4191.841852461677\n", + "After hill transform: 0.011576457927964962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949389373\n", + "After adstock: 7648.894419977608\n", + "After hill transform: 0.34758063759305696\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601244667\n", + "After adstock: 11556.98282346689\n", + "After hill transform: 0.0003355744456605827\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107490545\n", + "After adstock: 54660.93440823878\n", + "After hill transform: 0.3469586544569833\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519155011\n", + "After adstock: 4191.841852488344\n", + "After hill transform: 0.01157645792815659\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948924313\n", + "After adstock: 7648.894419512548\n", + "After hill transform: 0.347580637554791\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601259568\n", + "After adstock: 11556.98282348179\n", + "After hill transform: 0.0003355744456618788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107490545\n", + "After adstock: 54660.93440823878\n", + "After hill transform: 0.3469586544569833\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519155011\n", + "After adstock: 4191.841852488344\n", + "After hill transform: 0.01157645792815659\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948924313\n", + "After adstock: 7648.894419512548\n", + "After hill transform: 0.347580637554791\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601244667\n", + "After adstock: 11556.98282346689\n", + "After hill transform: 0.0003355744456605827\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107492035\n", + "After adstock: 54660.934408253685\n", + "After hill transform: 0.34695865445701957\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519155011\n", + "After adstock: 4191.841852488344\n", + "After hill transform: 0.01157645792815659\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948924313\n", + "After adstock: 7648.894419512548\n", + "After hill transform: 0.347580637554791\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601244667\n", + "After adstock: 11556.98282346689\n", + "After hill transform: 0.0003355744456605827\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107490545\n", + "After adstock: 54660.93440823878\n", + "After hill transform: 0.3469586544569833\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519169912\n", + "After adstock: 4191.841852503245\n", + "After hill transform: 0.01157645792826367\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948924313\n", + "After adstock: 7648.894419512548\n", + "After hill transform: 0.347580637554791\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601244667\n", + "After adstock: 11556.98282346689\n", + "After hill transform: 0.0003355744456605827\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107490545\n", + "After adstock: 54660.93440823878\n", + "After hill transform: 0.3469586544569833\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519155011\n", + "After adstock: 4191.841852488344\n", + "After hill transform: 0.01157645792815659\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948939214\n", + "After adstock: 7648.894419527449\n", + "After hill transform: 0.3475806375560171\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2559\n", + "Raw spend: 11555.755496762511\n", + "After adstock: 11556.977718984734\n", + "After hill transform: 0.0003355740016625477\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.601364277645\n", + "After adstock: 54660.93469761098\n", + "After hill transform: 0.34695865516045904\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6546\n", + "Raw spend: 4191.508223950843\n", + "After adstock: 4191.841557284176\n", + "After hill transform: 0.01157645580679701\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1490\n", + "Raw spend: 7648.723059239764\n", + "After adstock: 7648.899529827999\n", + "After hill transform: 0.34758105804041484\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760090796452\n", + "After adstock: 11556.982313018674\n", + "After hill transform: 0.00033557440126076165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601103842666\n", + "After adstock: 54660.934437176\n", + "After hill transform: 0.3469586545273309\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508489634594\n", + "After adstock: 4191.841822967927\n", + "After hill transform: 0.011576457716020623\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1384\n", + "Raw spend: 7648.718459955858\n", + "After adstock: 7648.894930544093\n", + "After hill transform: 0.34758067960335537\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760550199846\n", + "After adstock: 11556.982772422069\n", + "After hill transform: 0.0003355744412206005\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107779917\n", + "After adstock: 54660.934411132504\n", + "After hill transform: 0.34695865446401813\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508516202969\n", + "After adstock: 4191.841849536302\n", + "After hill transform: 0.011576457906942993\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1374\n", + "Raw spend: 7648.7180000274675\n", + "After adstock: 7648.894470615703\n", + "After hill transform: 0.3475806417596475\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760596140184\n", + "After adstock: 11556.982818362407\n", + "After hill transform: 0.00033557444521658446\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107519482\n", + "After adstock: 54660.934408528155\n", + "After hill transform: 0.3469586544576868\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508518859807\n", + "After adstock: 4191.84185219314\n", + "After hill transform: 0.011576457926035231\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717954034628\n", + "After adstock: 7648.894424622863\n", + "After hill transform: 0.3475806379752766\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760600734218\n", + "After adstock: 11556.982822956441\n", + "After hill transform: 0.0003355744456161829\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601074934384\n", + "After adstock: 54660.93440826772\n", + "After hill transform: 0.34695865445705365\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.50851912549\n", + "After adstock: 4191.841852458823\n", + "After hill transform: 0.011576457927944454\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949435344\n", + "After adstock: 7648.894420023579\n", + "After hill transform: 0.34758063759683955\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601193622\n", + "After adstock: 11556.982823415845\n", + "After hill transform: 0.0003355744456561428\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107490834\n", + "After adstock: 54660.93440824168\n", + "After hill transform: 0.34695865445699037\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519152058\n", + "After adstock: 4191.841852485391\n", + "After hill transform: 0.011576457928135374\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948975416\n", + "After adstock: 7648.894419563651\n", + "After hill transform: 0.3475806375589959\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601219048\n", + "After adstock: 11556.98282344127\n", + "After hill transform: 0.0003355744456583544\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.6010749069\n", + "After adstock: 54660.93440824024\n", + "After hill transform: 0.34695865445698687\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519153529\n", + "After adstock: 4191.841852486862\n", + "After hill transform: 0.01157645792814594\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794894996\n", + "After adstock: 7648.8944195381955\n", + "After hill transform: 0.34758063755690133\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601242106\n", + "After adstock: 11556.982823464328\n", + "After hill transform: 0.00033557444566035996\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107490559\n", + "After adstock: 54660.93440823893\n", + "After hill transform: 0.34695865445698365\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519154862\n", + "After adstock: 4191.841852488195\n", + "After hill transform: 0.011576457928155523\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948926877\n", + "After adstock: 7648.8944195151125\n", + "After hill transform: 0.347580637555002\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.76060124441\n", + "After adstock: 11556.982823466633\n", + "After hill transform: 0.0003355744456605604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107490546\n", + "After adstock: 54660.9344082388\n", + "After hill transform: 0.3469586544569834\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519154996\n", + "After adstock: 4191.841852488329\n", + "After hill transform: 0.011576457928156482\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948924569\n", + "After adstock: 7648.894419512804\n", + "After hill transform: 0.3475806375548121\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601244538\n", + "After adstock: 11556.98282346676\n", + "After hill transform: 0.0003355744456605715\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601074905455\n", + "After adstock: 54660.93440823879\n", + "After hill transform: 0.3469586544569834\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519155003\n", + "After adstock: 4191.841852488336\n", + "After hill transform: 0.011576457928156536\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948924442\n", + "After adstock: 7648.894419512677\n", + "After hill transform: 0.3475806375548016\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601244654\n", + "After adstock: 11556.982823466877\n", + "After hill transform: 0.0003355744456605816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107490545\n", + "After adstock: 54660.93440823878\n", + "After hill transform: 0.3469586544569833\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.50851915501\n", + "After adstock: 4191.841852488343\n", + "After hill transform: 0.011576457928156583\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948924325\n", + "After adstock: 7648.8944195125605\n", + "After hill transform: 0.34758063755479207\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601259555\n", + "After adstock: 11556.982823481778\n", + "After hill transform: 0.00033557444566187773\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107490545\n", + "After adstock: 54660.93440823878\n", + "After hill transform: 0.3469586544569833\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.50851915501\n", + "After adstock: 4191.841852488343\n", + "After hill transform: 0.011576457928156583\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948924325\n", + "After adstock: 7648.8944195125605\n", + "After hill transform: 0.34758063755479207\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601244654\n", + "After adstock: 11556.982823466877\n", + "After hill transform: 0.0003355744456605816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107492035\n", + "After adstock: 54660.934408253685\n", + "After hill transform: 0.34695865445701957\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.50851915501\n", + "After adstock: 4191.841852488343\n", + "After hill transform: 0.011576457928156583\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948924325\n", + "After adstock: 7648.8944195125605\n", + "After hill transform: 0.34758063755479207\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601244654\n", + "After adstock: 11556.982823466877\n", + "After hill transform: 0.0003355744456605816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107490545\n", + "After adstock: 54660.93440823878\n", + "After hill transform: 0.3469586544569833\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519169911\n", + "After adstock: 4191.841852503244\n", + "After hill transform: 0.011576457928263664\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948924325\n", + "After adstock: 7648.8944195125605\n", + "After hill transform: 0.34758063755479207\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601244654\n", + "After adstock: 11556.982823466877\n", + "After hill transform: 0.0003355744456605816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107490545\n", + "After adstock: 54660.93440823878\n", + "After hill transform: 0.3469586544569833\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.50851915501\n", + "After adstock: 4191.841852488343\n", + "After hill transform: 0.011576457928156583\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179489392265\n", + "After adstock: 7648.894419527462\n", + "After hill transform: 0.34758063755601815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2559\n", + "Raw spend: 11555.75539398244\n", + "After adstock: 11556.977616204662\n", + "After hill transform: 0.0003355739927225361\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60108565782\n", + "After adstock: 54660.93441899116\n", + "After hill transform: 0.34695865448312285\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508502661587\n", + "After adstock: 4191.84183599492\n", + "After hill transform: 0.011576457809633588\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1493\n", + "Raw spend: 7648.723161928915\n", + "After adstock: 7648.89963251715\n", + "After hill transform: 0.347581066489856\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760080518432\n", + "After adstock: 11556.982302740655\n", + "After hill transform: 0.0003355744003667587\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107598068\n", + "After adstock: 54660.93440931402\n", + "After hill transform: 0.3469586544595973\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508517505667\n", + "After adstock: 4191.8418508390005\n", + "After hill transform: 0.011576457916304283\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1385\n", + "Raw spend: 7648.718470224784\n", + "After adstock: 7648.894940813019\n", + "After hill transform: 0.3475806804483004\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760549172031\n", + "After adstock: 11556.982771394254\n", + "After hill transform: 0.00033557444113119917\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107501297\n", + "After adstock: 54660.93440834631\n", + "After hill transform: 0.3469586544572447\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508518990076\n", + "After adstock: 4191.841852323409\n", + "After hill transform: 0.011576457926971354\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1374\n", + "Raw spend: 7648.718001054372\n", + "After adstock: 7648.894471642607\n", + "After hill transform: 0.34758064184414295\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760596037391\n", + "After adstock: 11556.982818259614\n", + "After hill transform: 0.0003355744452076433\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.6010749162\n", + "After adstock: 54660.93440824954\n", + "After hill transform: 0.3469586544570095\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519138516\n", + "After adstock: 4191.841852471849\n", + "After hill transform: 0.011576457928038058\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71795413733\n", + "After adstock: 7648.894424725565\n", + "After hill transform: 0.3475806379837271\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760600723928\n", + "After adstock: 11556.982822946151\n", + "After hill transform: 0.00033557444561528783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601074906524\n", + "After adstock: 54660.93440823986\n", + "After hill transform: 0.3469586544569859\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519153361\n", + "After adstock: 4191.841852486694\n", + "After hill transform: 0.011576457928144733\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949445626\n", + "After adstock: 7648.894420033861\n", + "After hill transform: 0.34758063759768554\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601192582\n", + "After adstock: 11556.982823414804\n", + "After hill transform: 0.00033557444565605226\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107490556\n", + "After adstock: 54660.93440823889\n", + "After hill transform: 0.3469586544569836\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519154845\n", + "After adstock: 4191.841852488178\n", + "After hill transform: 0.011576457928155398\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948976456\n", + "After adstock: 7648.894419564691\n", + "After hill transform: 0.3475806375590814\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601239446\n", + "After adstock: 11556.982823461669\n", + "After hill transform: 0.00033557444566012864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601074905455\n", + "After adstock: 54660.93440823879\n", + "After hill transform: 0.3469586544569834\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519154993\n", + "After adstock: 4191.841852488326\n", + "After hill transform: 0.011576457928156463\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948929539\n", + "After adstock: 7648.894419517774\n", + "After hill transform: 0.347580637555221\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601244134\n", + "After adstock: 11556.982823466356\n", + "After hill transform: 0.00033557444566053636\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107490545\n", + "After adstock: 54660.93440823878\n", + "After hill transform: 0.3469586544569833\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519155008\n", + "After adstock: 4191.841852488341\n", + "After hill transform: 0.011576457928156569\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179489248465\n", + "After adstock: 7648.894419513082\n", + "After hill transform: 0.347580637554835\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601244601\n", + "After adstock: 11556.982823466824\n", + "After hill transform: 0.000335574445660577\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107490545\n", + "After adstock: 54660.93440823878\n", + "After hill transform: 0.3469586544569833\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.50851915501\n", + "After adstock: 4191.841852488343\n", + "After hill transform: 0.011576457928156583\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948924377\n", + "After adstock: 7648.894419512612\n", + "After hill transform: 0.34758063755479635\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601244649\n", + "After adstock: 11556.982823466871\n", + "After hill transform: 0.00033557444566058113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107490545\n", + "After adstock: 54660.93440823878\n", + "After hill transform: 0.3469586544569833\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.50851915501\n", + "After adstock: 4191.841852488343\n", + "After hill transform: 0.011576457928156583\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948924331\n", + "After adstock: 7648.894419512566\n", + "After hill transform: 0.3475806375547925\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601244654\n", + "After adstock: 11556.982823466877\n", + "After hill transform: 0.0003355744456605816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107490545\n", + "After adstock: 54660.93440823878\n", + "After hill transform: 0.3469586544569833\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.50851915501\n", + "After adstock: 4191.841852488343\n", + "After hill transform: 0.011576457928156583\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948924326\n", + "After adstock: 7648.894419512561\n", + "After hill transform: 0.3475806375547921\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601259555\n", + "After adstock: 11556.982823481778\n", + "After hill transform: 0.00033557444566187773\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107490545\n", + "After adstock: 54660.93440823878\n", + "After hill transform: 0.3469586544569833\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.50851915501\n", + "After adstock: 4191.841852488343\n", + "After hill transform: 0.011576457928156583\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948924326\n", + "After adstock: 7648.894419512561\n", + "After hill transform: 0.3475806375547921\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601244654\n", + "After adstock: 11556.982823466877\n", + "After hill transform: 0.0003355744456605816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107492035\n", + "After adstock: 54660.934408253685\n", + "After hill transform: 0.34695865445701957\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.50851915501\n", + "After adstock: 4191.841852488343\n", + "After hill transform: 0.011576457928156583\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948924326\n", + "After adstock: 7648.894419512561\n", + "After hill transform: 0.3475806375547921\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601244654\n", + "After adstock: 11556.982823466877\n", + "After hill transform: 0.0003355744456605816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107490545\n", + "After adstock: 54660.93440823878\n", + "After hill transform: 0.3469586544569833\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519169911\n", + "After adstock: 4191.841852503244\n", + "After hill transform: 0.011576457928263664\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948924326\n", + "After adstock: 7648.894419512561\n", + "After hill transform: 0.3475806375547921\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601244654\n", + "After adstock: 11556.982823466877\n", + "After hill transform: 0.0003355744456605816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107490545\n", + "After adstock: 54660.93440823878\n", + "After hill transform: 0.3469586544569833\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.50851915501\n", + "After adstock: 4191.841852488343\n", + "After hill transform: 0.011576457928156583\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948939227\n", + "After adstock: 7648.894419527463\n", + "After hill transform: 0.3475806375560182\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2559\n", + "Raw spend: 11555.755393959875\n", + "After adstock: 11556.977616182097\n", + "After hill transform: 0.0003355739927205735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60108565316\n", + "After adstock: 54660.93441898649\n", + "After hill transform: 0.34695865448311153\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.5085026626975\n", + "After adstock: 4191.841835996031\n", + "After hill transform: 0.011576457809641567\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1493\n", + "Raw spend: 7648.72316195503\n", + "After adstock: 7648.899632543265\n", + "After hill transform: 0.34758106649200476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760080516176\n", + "After adstock: 11556.982302738399\n", + "After hill transform: 0.00033557440036656254\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601075980216\n", + "After adstock: 54660.93440931355\n", + "After hill transform: 0.34695865445959617\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508517505778\n", + "After adstock: 4191.841850839111\n", + "After hill transform: 0.011576457916305079\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1385\n", + "Raw spend: 7648.718470227397\n", + "After adstock: 7648.894940815632\n", + "After hill transform: 0.3475806804485155\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760549171806\n", + "After adstock: 11556.982771394029\n", + "After hill transform: 0.0003355744411311795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107501293\n", + "After adstock: 54660.934408346264\n", + "After hill transform: 0.3469586544572446\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.5085189900865\n", + "After adstock: 4191.8418523234195\n", + "After hill transform: 0.011576457926971432\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1374\n", + "Raw spend: 7648.7180010546335\n", + "After adstock: 7648.894471642869\n", + "After hill transform: 0.3475806418441645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.76059603737\n", + "After adstock: 11556.982818259592\n", + "After hill transform: 0.0003355744452076414\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601074916194\n", + "After adstock: 54660.93440824953\n", + "After hill transform: 0.34695865445700946\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519138518\n", + "After adstock: 4191.841852471851\n", + "After hill transform: 0.01157645792803807\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717954137357\n", + "After adstock: 7648.894424725592\n", + "After hill transform: 0.34758063798372935\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760600723925\n", + "After adstock: 11556.982822946147\n", + "After hill transform: 0.00033557444561528756\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601074906524\n", + "After adstock: 54660.93440823986\n", + "After hill transform: 0.3469586544569859\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519153361\n", + "After adstock: 4191.841852486694\n", + "After hill transform: 0.011576457928144733\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179494456295\n", + "After adstock: 7648.894420033865\n", + "After hill transform: 0.34758063759768587\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601192582\n", + "After adstock: 11556.982823414804\n", + "After hill transform: 0.00033557444565605226\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107490556\n", + "After adstock: 54660.93440823889\n", + "After hill transform: 0.3469586544569836\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519154845\n", + "After adstock: 4191.841852488178\n", + "After hill transform: 0.011576457928155398\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948976457\n", + "After adstock: 7648.894419564692\n", + "After hill transform: 0.34758063755908153\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601239446\n", + "After adstock: 11556.982823461669\n", + "After hill transform: 0.00033557444566012864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601074905455\n", + "After adstock: 54660.93440823879\n", + "After hill transform: 0.3469586544569834\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519154993\n", + "After adstock: 4191.841852488326\n", + "After hill transform: 0.011576457928156463\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179489295395\n", + "After adstock: 7648.894419517775\n", + "After hill transform: 0.34758063755522106\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601244134\n", + "After adstock: 11556.982823466356\n", + "After hill transform: 0.00033557444566053636\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107490545\n", + "After adstock: 54660.93440823878\n", + "After hill transform: 0.3469586544569833\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519155008\n", + "After adstock: 4191.841852488341\n", + "After hill transform: 0.011576457928156569\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948924847\n", + "After adstock: 7648.8944195130825\n", + "After hill transform: 0.347580637554835\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601244601\n", + "After adstock: 11556.982823466824\n", + "After hill transform: 0.000335574445660577\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107490545\n", + "After adstock: 54660.93440823878\n", + "After hill transform: 0.3469586544569833\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.50851915501\n", + "After adstock: 4191.841852488343\n", + "After hill transform: 0.011576457928156583\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948924378\n", + "After adstock: 7648.894419512613\n", + "After hill transform: 0.34758063755479635\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601244649\n", + "After adstock: 11556.982823466871\n", + "After hill transform: 0.00033557444566058113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107490545\n", + "After adstock: 54660.93440823878\n", + "After hill transform: 0.3469586544569833\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.50851915501\n", + "After adstock: 4191.841852488343\n", + "After hill transform: 0.011576457928156583\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948924332\n", + "After adstock: 7648.894419512567\n", + "After hill transform: 0.34758063755479257\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601244654\n", + "After adstock: 11556.982823466877\n", + "After hill transform: 0.0003355744456605816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107490545\n", + "After adstock: 54660.93440823878\n", + "After hill transform: 0.3469586544569833\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.50851915501\n", + "After adstock: 4191.841852488343\n", + "After hill transform: 0.011576457928156583\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948924327\n", + "After adstock: 7648.894419512562\n", + "After hill transform: 0.3475806375547922\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601259555\n", + "After adstock: 11556.982823481778\n", + "After hill transform: 0.00033557444566187773\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107490545\n", + "After adstock: 54660.93440823878\n", + "After hill transform: 0.3469586544569833\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.50851915501\n", + "After adstock: 4191.841852488343\n", + "After hill transform: 0.011576457928156583\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948924327\n", + "After adstock: 7648.894419512562\n", + "After hill transform: 0.3475806375547922\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601244654\n", + "After adstock: 11556.982823466877\n", + "After hill transform: 0.0003355744456605816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107492035\n", + "After adstock: 54660.934408253685\n", + "After hill transform: 0.34695865445701957\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.50851915501\n", + "After adstock: 4191.841852488343\n", + "After hill transform: 0.011576457928156583\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948924327\n", + "After adstock: 7648.894419512562\n", + "After hill transform: 0.3475806375547922\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601244654\n", + "After adstock: 11556.982823466877\n", + "After hill transform: 0.0003355744456605816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107490545\n", + "After adstock: 54660.93440823878\n", + "After hill transform: 0.3469586544569833\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519169911\n", + "After adstock: 4191.841852503244\n", + "After hill transform: 0.011576457928263664\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948924327\n", + "After adstock: 7648.894419512562\n", + "After hill transform: 0.3475806375547922\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601244654\n", + "After adstock: 11556.982823466877\n", + "After hill transform: 0.0003355744456605816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107490545\n", + "After adstock: 54660.93440823878\n", + "After hill transform: 0.3469586544569833\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.50851915501\n", + "After adstock: 4191.841852488343\n", + "After hill transform: 0.011576457928156583\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948939228\n", + "After adstock: 7648.8944195274635\n", + "After hill transform: 0.3475806375560183\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2559\n", + "Raw spend: 11555.755392736903\n", + "After adstock: 11556.977614959125\n", + "After hill transform: 0.0003355739926141969\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601085378905\n", + "After adstock: 54660.93441871224\n", + "After hill transform: 0.3469586544824448\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508502714613\n", + "After adstock: 4191.841836047946\n", + "After hill transform: 0.011576457810014639\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1493\n", + "Raw spend: 7648.72316340034\n", + "After adstock: 7648.899633988575\n", + "After hill transform: 0.3475810666109274\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760080393879\n", + "After adstock: 11556.982302616101\n", + "After hill transform: 0.0003355744003559248\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107595279\n", + "After adstock: 54660.93440928613\n", + "After hill transform: 0.34695865445952945\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.50851751097\n", + "After adstock: 4191.841850844303\n", + "After hill transform: 0.011576457916342386\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1385\n", + "Raw spend: 7648.718470371929\n", + "After adstock: 7648.894940960164\n", + "After hill transform: 0.34758068046040774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760549159577\n", + "After adstock: 11556.9827713818\n", + "After hill transform: 0.0003355744411301158\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601075010185\n", + "After adstock: 54660.93440834352\n", + "After hill transform: 0.34695865445723795\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508518990606\n", + "After adstock: 4191.841852323939\n", + "After hill transform: 0.011576457926975163\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1374\n", + "Raw spend: 7648.718001069087\n", + "After adstock: 7648.894471657322\n", + "After hill transform: 0.3475806418453538\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760596036147\n", + "After adstock: 11556.98281825837\n", + "After hill transform: 0.0003355744452075351\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107491592\n", + "After adstock: 54660.93440824925\n", + "After hill transform: 0.34695865445700885\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.50851913857\n", + "After adstock: 4191.841852471903\n", + "After hill transform: 0.011576457928038443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717954138803\n", + "After adstock: 7648.894424727038\n", + "After hill transform: 0.34758063798384836\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760600723803\n", + "After adstock: 11556.982822946025\n", + "After hill transform: 0.00033557444561527693\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601074906495\n", + "After adstock: 54660.93440823983\n", + "After hill transform: 0.34695865445698587\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519153365\n", + "After adstock: 4191.841852486698\n", + "After hill transform: 0.011576457928144766\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949445775\n", + "After adstock: 7648.89442003401\n", + "After hill transform: 0.3475806375976978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601192569\n", + "After adstock: 11556.982823414792\n", + "After hill transform: 0.0003355744456560512\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107490555\n", + "After adstock: 54660.934408238885\n", + "After hill transform: 0.3469586544569836\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519154845\n", + "After adstock: 4191.841852488178\n", + "After hill transform: 0.011576457928155398\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948976472\n", + "After adstock: 7648.894419564707\n", + "After hill transform: 0.34758063755908275\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601239446\n", + "After adstock: 11556.982823461669\n", + "After hill transform: 0.00033557444566012864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.601074905455\n", + "After adstock: 54660.93440823879\n", + "After hill transform: 0.3469586544569834\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519154993\n", + "After adstock: 4191.841852488326\n", + "After hill transform: 0.011576457928156463\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948929541\n", + "After adstock: 7648.894419517776\n", + "After hill transform: 0.34758063755522123\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601244134\n", + "After adstock: 11556.982823466356\n", + "After hill transform: 0.00033557444566053636\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107490545\n", + "After adstock: 54660.93440823878\n", + "After hill transform: 0.3469586544569833\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519155008\n", + "After adstock: 4191.841852488341\n", + "After hill transform: 0.011576457928156569\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948924848\n", + "After adstock: 7648.894419513083\n", + "After hill transform: 0.34758063755483504\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601244601\n", + "After adstock: 11556.982823466824\n", + "After hill transform: 0.000335574445660577\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107490545\n", + "After adstock: 54660.93440823878\n", + "After hill transform: 0.3469586544569833\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.50851915501\n", + "After adstock: 4191.841852488343\n", + "After hill transform: 0.011576457928156583\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948924379\n", + "After adstock: 7648.894419512614\n", + "After hill transform: 0.3475806375547965\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601244649\n", + "After adstock: 11556.982823466871\n", + "After hill transform: 0.00033557444566058113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107490545\n", + "After adstock: 54660.93440823878\n", + "After hill transform: 0.3469586544569833\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.50851915501\n", + "After adstock: 4191.841852488343\n", + "After hill transform: 0.011576457928156583\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948924333\n", + "After adstock: 7648.894419512568\n", + "After hill transform: 0.3475806375547926\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601244654\n", + "After adstock: 11556.982823466877\n", + "After hill transform: 0.0003355744456605816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107490545\n", + "After adstock: 54660.93440823878\n", + "After hill transform: 0.3469586544569833\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.50851915501\n", + "After adstock: 4191.841852488343\n", + "After hill transform: 0.011576457928156583\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948924328\n", + "After adstock: 7648.894419512563\n", + "After hill transform: 0.34758063755479224\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601259555\n", + "After adstock: 11556.982823481778\n", + "After hill transform: 0.00033557444566187773\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107490545\n", + "After adstock: 54660.93440823878\n", + "After hill transform: 0.3469586544569833\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.50851915501\n", + "After adstock: 4191.841852488343\n", + "After hill transform: 0.011576457928156583\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948924328\n", + "After adstock: 7648.894419512563\n", + "After hill transform: 0.34758063755479224\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601244654\n", + "After adstock: 11556.982823466877\n", + "After hill transform: 0.0003355744456605816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107492035\n", + "After adstock: 54660.934408253685\n", + "After hill transform: 0.34695865445701957\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.50851915501\n", + "After adstock: 4191.841852488343\n", + "After hill transform: 0.011576457928156583\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948924328\n", + "After adstock: 7648.894419512563\n", + "After hill transform: 0.34758063755479224\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601244654\n", + "After adstock: 11556.982823466877\n", + "After hill transform: 0.0003355744456605816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107490545\n", + "After adstock: 54660.93440823878\n", + "After hill transform: 0.3469586544569833\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508519169911\n", + "After adstock: 4191.841852503244\n", + "After hill transform: 0.011576457928263664\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948924328\n", + "After adstock: 7648.894419512563\n", + "After hill transform: 0.34758063755479224\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760601244654\n", + "After adstock: 11556.982823466877\n", + "After hill transform: 0.0003355744456605816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.60107490545\n", + "After adstock: 54660.93440823878\n", + "After hill transform: 0.3469586544569833\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.50851915501\n", + "After adstock: 4191.841852488343\n", + "After hill transform: 0.011576457928156583\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948939229\n", + "After adstock: 7648.894419527464\n", + "After hill transform: 0.34758063755601837\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759085362988\n", + "After adstock: 11556.98130758521\n", + "After hill transform: 0.00033557431380613114\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60228818924\n", + "After adstock: 54660.93562152258\n", + "After hill transform: 0.34695865740652615\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6545\n", + "Raw spend: 4191.507943694148\n", + "After adstock: 4191.841277027481\n", + "After hill transform: 0.011576453792851327\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1393\n", + "Raw spend: 7648.718826984383\n", + "After adstock: 7648.895297572618\n", + "After hill transform: 0.3475807098031004\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.75908537789\n", + "After adstock: 11556.981307600112\n", + "After hill transform: 0.0003355743138074273\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60228818924\n", + "After adstock: 54660.93562152258\n", + "After hill transform: 0.34695865740652615\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6545\n", + "Raw spend: 4191.507943694148\n", + "After adstock: 4191.841277027481\n", + "After hill transform: 0.011576453792851327\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1393\n", + "Raw spend: 7648.718826984383\n", + "After adstock: 7648.895297572618\n", + "After hill transform: 0.3475807098031004\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759085362988\n", + "After adstock: 11556.98130758521\n", + "After hill transform: 0.00033557431380613114\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60228820414\n", + "After adstock: 54660.93562153748\n", + "After hill transform: 0.34695865740656234\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6545\n", + "Raw spend: 4191.507943694148\n", + "After adstock: 4191.841277027481\n", + "After hill transform: 0.011576453792851327\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1393\n", + "Raw spend: 7648.718826984383\n", + "After adstock: 7648.895297572618\n", + "After hill transform: 0.3475807098031004\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759085362988\n", + "After adstock: 11556.98130758521\n", + "After hill transform: 0.00033557431380613114\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60228818924\n", + "After adstock: 54660.93562152258\n", + "After hill transform: 0.34695865740652615\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6545\n", + "Raw spend: 4191.507943709049\n", + "After adstock: 4191.841277042382\n", + "After hill transform: 0.011576453792958408\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1393\n", + "Raw spend: 7648.718826984383\n", + "After adstock: 7648.895297572618\n", + "After hill transform: 0.3475807098031004\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759085362988\n", + "After adstock: 11556.98130758521\n", + "After hill transform: 0.00033557431380613114\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60228818924\n", + "After adstock: 54660.93562152258\n", + "After hill transform: 0.34695865740652615\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6545\n", + "Raw spend: 4191.507943694148\n", + "After adstock: 4191.841277027481\n", + "After hill transform: 0.011576453792851327\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1393\n", + "Raw spend: 7648.718826999284\n", + "After adstock: 7648.895297587519\n", + "After hill transform: 0.34758070980432654\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759580794334\n", + "After adstock: 11556.981803016557\n", + "After hill transform: 0.00033557435689974695\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0234\n", + "Raw spend: 54660.60206372519\n", + "After adstock: 54660.93539705853\n", + "After hill transform: 0.3469586568608448\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6546\n", + "Raw spend: 4191.508282880748\n", + "After adstock: 4191.841616214081\n", + "After hill transform: 0.01157645623027177\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1379\n", + "Raw spend: 7648.718216830484\n", + "After adstock: 7648.8946874187195\n", + "After hill transform: 0.3475806595985768\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759580809236\n", + "After adstock: 11556.981803031458\n", + "After hill transform: 0.0003355743569010431\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0234\n", + "Raw spend: 54660.60206372519\n", + "After adstock: 54660.93539705853\n", + "After hill transform: 0.3469586568608448\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6546\n", + "Raw spend: 4191.508282880748\n", + "After adstock: 4191.841616214081\n", + "After hill transform: 0.01157645623027177\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1379\n", + "Raw spend: 7648.718216830484\n", + "After adstock: 7648.8946874187195\n", + "After hill transform: 0.3475806595985768\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759580794334\n", + "After adstock: 11556.981803016557\n", + "After hill transform: 0.00033557435689974695\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0234\n", + "Raw spend: 54660.602063740094\n", + "After adstock: 54660.93539707343\n", + "After hill transform: 0.34695865686088107\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6546\n", + "Raw spend: 4191.508282880748\n", + "After adstock: 4191.841616214081\n", + "After hill transform: 0.01157645623027177\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1379\n", + "Raw spend: 7648.718216830484\n", + "After adstock: 7648.8946874187195\n", + "After hill transform: 0.3475806595985768\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759580794334\n", + "After adstock: 11556.981803016557\n", + "After hill transform: 0.00033557435689974695\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0234\n", + "Raw spend: 54660.60206372519\n", + "After adstock: 54660.93539705853\n", + "After hill transform: 0.3469586568608448\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6546\n", + "Raw spend: 4191.508282895649\n", + "After adstock: 4191.841616228982\n", + "After hill transform: 0.01157645623037885\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1379\n", + "Raw spend: 7648.718216830484\n", + "After adstock: 7648.8946874187195\n", + "After hill transform: 0.3475806595985768\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759580794334\n", + "After adstock: 11556.981803016557\n", + "After hill transform: 0.00033557435689974695\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0234\n", + "Raw spend: 54660.60206372519\n", + "After adstock: 54660.93539705853\n", + "After hill transform: 0.3469586568608448\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6546\n", + "Raw spend: 4191.508282880748\n", + "After adstock: 4191.841616214081\n", + "After hill transform: 0.01157645623027177\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1379\n", + "Raw spend: 7648.7182168453855\n", + "After adstock: 7648.894687433621\n", + "After hill transform: 0.3475806595998029\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.762046737334\n", + "After adstock: 11556.984268959557\n", + "After hill transform: 0.000335574571392488\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0231\n", + "Raw spend: 54660.6009522711\n", + "After adstock: 54660.93428560444\n", + "After hill transform: 0.3469586541588542\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6555\n", + "Raw spend: 4191.509976217334\n", + "After adstock: 4191.843309550667\n", + "After hill transform: 0.01157646839872058\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1309\n", + "Raw spend: 7648.715169005005\n", + "After adstock: 7648.89163959324\n", + "After hill transform: 0.34758040881818786\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.760932263473\n", + "After adstock: 11556.983154485695\n", + "After hill transform: 0.0003355744744532719\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.60145458869\n", + "After adstock: 54660.93478792202\n", + "After hill transform: 0.3469586553800089\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6551\n", + "Raw spend: 4191.509210920097\n", + "After adstock: 4191.84254425343\n", + "After hill transform: 0.011576462899233973\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1340\n", + "Raw spend: 7648.716546458511\n", + "After adstock: 7648.8930170467465\n", + "After hill transform: 0.34758052215746343\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.760932278374\n", + "After adstock: 11556.983154500596\n", + "After hill transform: 0.000335574474454568\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.60145458869\n", + "After adstock: 54660.93478792202\n", + "After hill transform: 0.3469586553800089\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6551\n", + "Raw spend: 4191.509210920097\n", + "After adstock: 4191.84254425343\n", + "After hill transform: 0.011576462899233973\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1340\n", + "Raw spend: 7648.716546458511\n", + "After adstock: 7648.8930170467465\n", + "After hill transform: 0.34758052215746343\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.760932263473\n", + "After adstock: 11556.983154485695\n", + "After hill transform: 0.0003355744744532719\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.60145460359\n", + "After adstock: 54660.93478793692\n", + "After hill transform: 0.3469586553800451\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6551\n", + "Raw spend: 4191.509210920097\n", + "After adstock: 4191.84254425343\n", + "After hill transform: 0.011576462899233973\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1340\n", + "Raw spend: 7648.716546458511\n", + "After adstock: 7648.8930170467465\n", + "After hill transform: 0.34758052215746343\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.760932263473\n", + "After adstock: 11556.983154485695\n", + "After hill transform: 0.0003355744744532719\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.60145458869\n", + "After adstock: 54660.93478792202\n", + "After hill transform: 0.3469586553800089\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6551\n", + "Raw spend: 4191.509210934998\n", + "After adstock: 4191.842544268331\n", + "After hill transform: 0.011576462899341054\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1340\n", + "Raw spend: 7648.716546458511\n", + "After adstock: 7648.8930170467465\n", + "After hill transform: 0.34758052215746343\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.760932263473\n", + "After adstock: 11556.983154485695\n", + "After hill transform: 0.0003355744744532719\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.60145458869\n", + "After adstock: 54660.93478792202\n", + "After hill transform: 0.3469586553800089\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6551\n", + "Raw spend: 4191.509210920097\n", + "After adstock: 4191.84254425343\n", + "After hill transform: 0.011576462899233973\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1340\n", + "Raw spend: 7648.716546473413\n", + "After adstock: 7648.893017061648\n", + "After hill transform: 0.34758052215868956\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.760923451135\n", + "After adstock: 11556.983145673357\n", + "After hill transform: 0.00033557447368675686\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.60146436706\n", + "After adstock: 54660.93479770039\n", + "After hill transform: 0.34695865540378057\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6551\n", + "Raw spend: 4191.509209968227\n", + "After adstock: 4191.84254330156\n", + "After hill transform: 0.011576462892393762\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1340\n", + "Raw spend: 7648.716546444362\n", + "After adstock: 7648.8930170325975\n", + "After hill transform: 0.34758052215629925\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.7609278573\n", + "After adstock: 11556.983150079523\n", + "After hill transform: 0.0003355744740700141\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.601459477875\n", + "After adstock: 54660.93479281121\n", + "After hill transform: 0.34695865539189474\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6551\n", + "Raw spend: 4191.509210444161\n", + "After adstock: 4191.842543777494\n", + "After hill transform: 0.011576462895813861\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1340\n", + "Raw spend: 7648.716546451437\n", + "After adstock: 7648.8930170396725\n", + "After hill transform: 0.3475805221568814\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.760927872201\n", + "After adstock: 11556.983150094424\n", + "After hill transform: 0.0003355744740713102\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.601459477875\n", + "After adstock: 54660.93479281121\n", + "After hill transform: 0.34695865539189474\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6551\n", + "Raw spend: 4191.509210444161\n", + "After adstock: 4191.842543777494\n", + "After hill transform: 0.011576462895813861\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1340\n", + "Raw spend: 7648.716546451437\n", + "After adstock: 7648.8930170396725\n", + "After hill transform: 0.3475805221568814\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.7609278573\n", + "After adstock: 11556.983150079523\n", + "After hill transform: 0.0003355744740700141\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.60145949278\n", + "After adstock: 54660.93479282611\n", + "After hill transform: 0.34695865539193094\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6551\n", + "Raw spend: 4191.509210444161\n", + "After adstock: 4191.842543777494\n", + "After hill transform: 0.011576462895813861\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1340\n", + "Raw spend: 7648.716546451437\n", + "After adstock: 7648.8930170396725\n", + "After hill transform: 0.3475805221568814\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.7609278573\n", + "After adstock: 11556.983150079523\n", + "After hill transform: 0.0003355744740700141\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.601459477875\n", + "After adstock: 54660.93479281121\n", + "After hill transform: 0.34695865539189474\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6551\n", + "Raw spend: 4191.509210459062\n", + "After adstock: 4191.842543792395\n", + "After hill transform: 0.01157646289592094\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1340\n", + "Raw spend: 7648.716546451437\n", + "After adstock: 7648.8930170396725\n", + "After hill transform: 0.3475805221568814\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.7609278573\n", + "After adstock: 11556.983150079523\n", + "After hill transform: 0.0003355744740700141\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.601459477875\n", + "After adstock: 54660.93479281121\n", + "After hill transform: 0.34695865539189474\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6551\n", + "Raw spend: 4191.509210444161\n", + "After adstock: 4191.842543777494\n", + "After hill transform: 0.011576462895813861\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1340\n", + "Raw spend: 7648.7165464663385\n", + "After adstock: 7648.893017054574\n", + "After hill transform: 0.3475805221581075\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.760927853846\n", + "After adstock: 11556.983150076068\n", + "After hill transform: 0.0003355744740697136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.601459479665\n", + "After adstock: 54660.934792813\n", + "After hill transform: 0.3469586553918991\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6551\n", + "Raw spend: 4191.509210442282\n", + "After adstock: 4191.842543775615\n", + "After hill transform: 0.011576462895800357\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1340\n", + "Raw spend: 7648.716546454984\n", + "After adstock: 7648.8930170432195\n", + "After hill transform: 0.3475805221571732\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.760927856954\n", + "After adstock: 11556.983150079177\n", + "After hill transform: 0.000335574474069984\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.60145947806\n", + "After adstock: 54660.93479281139\n", + "After hill transform: 0.3469586553918952\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6551\n", + "Raw spend: 4191.509210443973\n", + "After adstock: 4191.842543777306\n", + "After hill transform: 0.011576462895812508\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1340\n", + "Raw spend: 7648.716546451792\n", + "After adstock: 7648.893017040027\n", + "After hill transform: 0.34758052215691054\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.760927871856\n", + "After adstock: 11556.983150094078\n", + "After hill transform: 0.00033557447407128017\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.60145947806\n", + "After adstock: 54660.93479281139\n", + "After hill transform: 0.3469586553918952\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6551\n", + "Raw spend: 4191.509210443973\n", + "After adstock: 4191.842543777306\n", + "After hill transform: 0.011576462895812508\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1340\n", + "Raw spend: 7648.716546451792\n", + "After adstock: 7648.893017040027\n", + "After hill transform: 0.34758052215691054\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.760927856954\n", + "After adstock: 11556.983150079177\n", + "After hill transform: 0.000335574474069984\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.60145949296\n", + "After adstock: 54660.934792826294\n", + "After hill transform: 0.3469586553919314\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6551\n", + "Raw spend: 4191.509210443973\n", + "After adstock: 4191.842543777306\n", + "After hill transform: 0.011576462895812508\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1340\n", + "Raw spend: 7648.716546451792\n", + "After adstock: 7648.893017040027\n", + "After hill transform: 0.34758052215691054\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.760927856954\n", + "After adstock: 11556.983150079177\n", + "After hill transform: 0.000335574474069984\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.60145947806\n", + "After adstock: 54660.93479281139\n", + "After hill transform: 0.3469586553918952\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6551\n", + "Raw spend: 4191.509210458874\n", + "After adstock: 4191.842543792207\n", + "After hill transform: 0.01157646289591959\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1340\n", + "Raw spend: 7648.716546451792\n", + "After adstock: 7648.893017040027\n", + "After hill transform: 0.34758052215691054\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.760927856954\n", + "After adstock: 11556.983150079177\n", + "After hill transform: 0.000335574474069984\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.60145947806\n", + "After adstock: 54660.93479281139\n", + "After hill transform: 0.3469586553918952\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6551\n", + "Raw spend: 4191.509210443973\n", + "After adstock: 4191.842543777306\n", + "After hill transform: 0.011576462895812508\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1340\n", + "Raw spend: 7648.716546466693\n", + "After adstock: 7648.893017054928\n", + "After hill transform: 0.3475805221581367\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.760927839647\n", + "After adstock: 11556.98315006187\n", + "After hill transform: 0.00033557447406847853\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.60145948702\n", + "After adstock: 54660.93479282036\n", + "After hill transform: 0.34695865539191695\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6551\n", + "Raw spend: 4191.5092104345795\n", + "After adstock: 4191.8425437679125\n", + "After hill transform: 0.011576462895745007\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1340\n", + "Raw spend: 7648.716546469527\n", + "After adstock: 7648.893017057762\n", + "After hill transform: 0.3475805221583698\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.760927854548\n", + "After adstock: 11556.98315007677\n", + "After hill transform: 0.0003355744740697747\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.60145948702\n", + "After adstock: 54660.93479282036\n", + "After hill transform: 0.34695865539191695\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6551\n", + "Raw spend: 4191.5092104345795\n", + "After adstock: 4191.8425437679125\n", + "After hill transform: 0.011576462895745007\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1340\n", + "Raw spend: 7648.716546469527\n", + "After adstock: 7648.893017057762\n", + "After hill transform: 0.3475805221583698\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.760927839647\n", + "After adstock: 11556.98315006187\n", + "After hill transform: 0.00033557447406847853\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.60145950192\n", + "After adstock: 54660.93479283526\n", + "After hill transform: 0.3469586553919532\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6551\n", + "Raw spend: 4191.5092104345795\n", + "After adstock: 4191.8425437679125\n", + "After hill transform: 0.011576462895745007\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1340\n", + "Raw spend: 7648.716546469527\n", + "After adstock: 7648.893017057762\n", + "After hill transform: 0.3475805221583698\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.760927839647\n", + "After adstock: 11556.98315006187\n", + "After hill transform: 0.00033557447406847853\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.60145948702\n", + "After adstock: 54660.93479282036\n", + "After hill transform: 0.34695865539191695\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6551\n", + "Raw spend: 4191.509210449481\n", + "After adstock: 4191.842543782814\n", + "After hill transform: 0.011576462895852088\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1340\n", + "Raw spend: 7648.716546469527\n", + "After adstock: 7648.893017057762\n", + "After hill transform: 0.3475805221583698\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.760927839647\n", + "After adstock: 11556.98315006187\n", + "After hill transform: 0.00033557447406847853\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.60145948702\n", + "After adstock: 54660.93479282036\n", + "After hill transform: 0.34695865539191695\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6551\n", + "Raw spend: 4191.5092104345795\n", + "After adstock: 4191.8425437679125\n", + "After hill transform: 0.011576462895745007\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1340\n", + "Raw spend: 7648.716546484428\n", + "After adstock: 7648.8930170726635\n", + "After hill transform: 0.34758052215959595\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.760927753086\n", + "After adstock: 11556.983149975309\n", + "After hill transform: 0.00033557447406094935\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.60145953187\n", + "After adstock: 54660.934792865206\n", + "After hill transform: 0.34695865539202597\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6551\n", + "Raw spend: 4191.509210387599\n", + "After adstock: 4191.842543720932\n", + "After hill transform: 0.011576462895407398\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1340\n", + "Raw spend: 7648.716546558222\n", + "After adstock: 7648.893017146457\n", + "After hill transform: 0.3475805221656678\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.760927767988\n", + "After adstock: 11556.98314999021\n", + "After hill transform: 0.0003355744740622455\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.60145953187\n", + "After adstock: 54660.934792865206\n", + "After hill transform: 0.34695865539202597\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6551\n", + "Raw spend: 4191.509210387599\n", + "After adstock: 4191.842543720932\n", + "After hill transform: 0.011576462895407398\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1340\n", + "Raw spend: 7648.716546558222\n", + "After adstock: 7648.893017146457\n", + "After hill transform: 0.3475805221656678\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.760927753086\n", + "After adstock: 11556.983149975309\n", + "After hill transform: 0.00033557447406094935\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.60145954677\n", + "After adstock: 54660.93479288011\n", + "After hill transform: 0.3469586553920623\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6551\n", + "Raw spend: 4191.509210387599\n", + "After adstock: 4191.842543720932\n", + "After hill transform: 0.011576462895407398\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1340\n", + "Raw spend: 7648.716546558222\n", + "After adstock: 7648.893017146457\n", + "After hill transform: 0.3475805221656678\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.760927753086\n", + "After adstock: 11556.983149975309\n", + "After hill transform: 0.00033557447406094935\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.60145953187\n", + "After adstock: 54660.934792865206\n", + "After hill transform: 0.34695865539202597\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6551\n", + "Raw spend: 4191.5092104025\n", + "After adstock: 4191.842543735833\n", + "After hill transform: 0.01157646289551448\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1340\n", + "Raw spend: 7648.716546558222\n", + "After adstock: 7648.893017146457\n", + "After hill transform: 0.3475805221656678\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.760927753086\n", + "After adstock: 11556.983149975309\n", + "After hill transform: 0.00033557447406094935\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.60145953187\n", + "After adstock: 54660.934792865206\n", + "After hill transform: 0.34695865539202597\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6551\n", + "Raw spend: 4191.509210387599\n", + "After adstock: 4191.842543720932\n", + "After hill transform: 0.011576462895407398\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1340\n", + "Raw spend: 7648.716546573123\n", + "After adstock: 7648.893017161358\n", + "After hill transform: 0.3475805221668939\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.760927320174\n", + "After adstock: 11556.983149542397\n", + "After hill transform: 0.00033557447402329376\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.601459756166\n", + "After adstock: 54660.9347930895\n", + "After hill transform: 0.34695865539257126\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6551\n", + "Raw spend: 4191.509210152637\n", + "After adstock: 4191.84254348597\n", + "After hill transform: 0.011576462893718945\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1340\n", + "Raw spend: 7648.716547001796\n", + "After adstock: 7648.893017590031\n", + "After hill transform: 0.3475805222021659\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.760927335075\n", + "After adstock: 11556.983149557298\n", + "After hill transform: 0.0003355744740245899\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.601459756166\n", + "After adstock: 54660.9347930895\n", + "After hill transform: 0.34695865539257126\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6551\n", + "Raw spend: 4191.509210152637\n", + "After adstock: 4191.84254348597\n", + "After hill transform: 0.011576462893718945\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1340\n", + "Raw spend: 7648.716547001796\n", + "After adstock: 7648.893017590031\n", + "After hill transform: 0.3475805222021659\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.760927320174\n", + "After adstock: 11556.983149542397\n", + "After hill transform: 0.00033557447402329376\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.60145977107\n", + "After adstock: 54660.9347931044\n", + "After hill transform: 0.3469586553926075\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6551\n", + "Raw spend: 4191.509210152637\n", + "After adstock: 4191.84254348597\n", + "After hill transform: 0.011576462893718945\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1340\n", + "Raw spend: 7648.716547001796\n", + "After adstock: 7648.893017590031\n", + "After hill transform: 0.3475805222021659\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.760927320174\n", + "After adstock: 11556.983149542397\n", + "After hill transform: 0.00033557447402329376\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.601459756166\n", + "After adstock: 54660.9347930895\n", + "After hill transform: 0.34695865539257126\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6551\n", + "Raw spend: 4191.509210167538\n", + "After adstock: 4191.842543500871\n", + "After hill transform: 0.011576462893826026\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1340\n", + "Raw spend: 7648.716547001796\n", + "After adstock: 7648.893017590031\n", + "After hill transform: 0.3475805222021659\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.760927320174\n", + "After adstock: 11556.983149542397\n", + "After hill transform: 0.00033557447402329376\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.601459756166\n", + "After adstock: 54660.9347930895\n", + "After hill transform: 0.34695865539257126\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6551\n", + "Raw spend: 4191.509210152637\n", + "After adstock: 4191.84254348597\n", + "After hill transform: 0.011576462893718945\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1340\n", + "Raw spend: 7648.716547016697\n", + "After adstock: 7648.8930176049325\n", + "After hill transform: 0.3475805222033919\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.760925157085\n", + "After adstock: 11556.983147379307\n", + "After hill transform: 0.00033557447383514386\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.60146087689\n", + "After adstock: 54660.934794210225\n", + "After hill transform: 0.34695865539529575\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6551\n", + "Raw spend: 4191.509208978627\n", + "After adstock: 4191.84254231196\n", + "After hill transform: 0.011576462885282416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1340\n", + "Raw spend: 7648.71654921817\n", + "After adstock: 7648.893019806405\n", + "After hill transform: 0.34758052238453296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.760925171986\n", + "After adstock: 11556.983147394209\n", + "After hill transform: 0.00033557447383643997\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.60146087689\n", + "After adstock: 54660.934794210225\n", + "After hill transform: 0.34695865539529575\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6551\n", + "Raw spend: 4191.509208978627\n", + "After adstock: 4191.84254231196\n", + "After hill transform: 0.011576462885282416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1340\n", + "Raw spend: 7648.71654921817\n", + "After adstock: 7648.893019806405\n", + "After hill transform: 0.34758052238453296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.760925157085\n", + "After adstock: 11556.983147379307\n", + "After hill transform: 0.00033557447383514386\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.60146089179\n", + "After adstock: 54660.934794225126\n", + "After hill transform: 0.346958655395332\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6551\n", + "Raw spend: 4191.509208978627\n", + "After adstock: 4191.84254231196\n", + "After hill transform: 0.011576462885282416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1340\n", + "Raw spend: 7648.71654921817\n", + "After adstock: 7648.893019806405\n", + "After hill transform: 0.34758052238453296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.760925157085\n", + "After adstock: 11556.983147379307\n", + "After hill transform: 0.00033557447383514386\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.60146087689\n", + "After adstock: 54660.934794210225\n", + "After hill transform: 0.34695865539529575\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6551\n", + "Raw spend: 4191.509208993528\n", + "After adstock: 4191.842542326861\n", + "After hill transform: 0.011576462885389497\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1340\n", + "Raw spend: 7648.71654921817\n", + "After adstock: 7648.893019806405\n", + "After hill transform: 0.34758052238453296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.760925157085\n", + "After adstock: 11556.983147379307\n", + "After hill transform: 0.00033557447383514386\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.60146087689\n", + "After adstock: 54660.934794210225\n", + "After hill transform: 0.34695865539529575\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6551\n", + "Raw spend: 4191.509208978627\n", + "After adstock: 4191.84254231196\n", + "After hill transform: 0.011576462885282416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1340\n", + "Raw spend: 7648.716549233071\n", + "After adstock: 7648.893019821307\n", + "After hill transform: 0.3475805223857591\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.76091433921\n", + "After adstock: 11556.983136561432\n", + "After hill transform: 0.000335574472894183\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.60146648178\n", + "After adstock: 54660.93479981511\n", + "After hill transform: 0.3469586554089215\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6551\n", + "Raw spend: 4191.509203107257\n", + "After adstock: 4191.84253644059\n", + "After hill transform: 0.011576462843090298\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1341\n", + "Raw spend: 7648.716560302527\n", + "After adstock: 7648.893030890762\n", + "After hill transform: 0.3475805232965732\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.760924075297\n", + "After adstock: 11556.98314629752\n", + "After hill transform: 0.00033557447374104774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.60146143738\n", + "After adstock: 54660.934794770714\n", + "After hill transform: 0.3469586553966584\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6551\n", + "Raw spend: 4191.50920839149\n", + "After adstock: 4191.842541724823\n", + "After hill transform: 0.011576462881063202\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1340\n", + "Raw spend: 7648.716550326606\n", + "After adstock: 7648.893020914841\n", + "After hill transform: 0.347580522475737\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.760924090198\n", + "After adstock: 11556.983146312421\n", + "After hill transform: 0.00033557447374234385\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.60146143738\n", + "After adstock: 54660.934794770714\n", + "After hill transform: 0.3469586553966584\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6551\n", + "Raw spend: 4191.50920839149\n", + "After adstock: 4191.842541724823\n", + "After hill transform: 0.011576462881063202\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1340\n", + "Raw spend: 7648.716550326606\n", + "After adstock: 7648.893020914841\n", + "After hill transform: 0.347580522475737\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.760924075297\n", + "After adstock: 11556.98314629752\n", + "After hill transform: 0.00033557447374104774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.60146145228\n", + "After adstock: 54660.934794785615\n", + "After hill transform: 0.34695865539669457\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6551\n", + "Raw spend: 4191.50920839149\n", + "After adstock: 4191.842541724823\n", + "After hill transform: 0.011576462881063202\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1340\n", + "Raw spend: 7648.716550326606\n", + "After adstock: 7648.893020914841\n", + "After hill transform: 0.347580522475737\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.760924075297\n", + "After adstock: 11556.98314629752\n", + "After hill transform: 0.00033557447374104774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.60146143738\n", + "After adstock: 54660.934794770714\n", + "After hill transform: 0.3469586553966584\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6551\n", + "Raw spend: 4191.509208406391\n", + "After adstock: 4191.842541739724\n", + "After hill transform: 0.011576462881170283\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1340\n", + "Raw spend: 7648.716550326606\n", + "After adstock: 7648.893020914841\n", + "After hill transform: 0.347580522475737\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.760924075297\n", + "After adstock: 11556.98314629752\n", + "After hill transform: 0.00033557447374104774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0232\n", + "Raw spend: 54660.60146143738\n", + "After adstock: 54660.934794770714\n", + "After hill transform: 0.3469586553966584\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6551\n", + "Raw spend: 4191.50920839149\n", + "After adstock: 4191.842541724823\n", + "After hill transform: 0.011576462881063202\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1340\n", + "Raw spend: 7648.716550341507\n", + "After adstock: 7648.893020929742\n", + "After hill transform: 0.34758052247696314\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.760869973787\n", + "After adstock: 11556.98309219601\n", + "After hill transform: 0.00033557446903518823\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0233\n", + "Raw spend: 54660.60148946811\n", + "After adstock: 54660.93482280144\n", + "After hill transform: 0.3469586554648022\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6551\n", + "Raw spend: 4191.509179028058\n", + "After adstock: 4191.842512361391\n", + "After hill transform: 0.011576462670055286\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1342\n", + "Raw spend: 7648.716605760821\n", + "After adstock: 7648.893076349056\n", + "After hill transform: 0.3475805270369608\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.760869988688\n", + "After adstock: 11556.98309221091\n", + "After hill transform: 0.00033557446903648434\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0233\n", + "Raw spend: 54660.60148946811\n", + "After adstock: 54660.93482280144\n", + "After hill transform: 0.3469586554648022\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6551\n", + "Raw spend: 4191.509179028058\n", + "After adstock: 4191.842512361391\n", + "After hill transform: 0.011576462670055286\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1342\n", + "Raw spend: 7648.716605760821\n", + "After adstock: 7648.893076349056\n", + "After hill transform: 0.3475805270369608\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.760869973787\n", + "After adstock: 11556.98309219601\n", + "After hill transform: 0.00033557446903518823\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0233\n", + "Raw spend: 54660.60148948301\n", + "After adstock: 54660.93482281634\n", + "After hill transform: 0.34695865546483845\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6551\n", + "Raw spend: 4191.509179028058\n", + "After adstock: 4191.842512361391\n", + "After hill transform: 0.011576462670055286\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1342\n", + "Raw spend: 7648.716605760821\n", + "After adstock: 7648.893076349056\n", + "After hill transform: 0.3475805270369608\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.760869973787\n", + "After adstock: 11556.98309219601\n", + "After hill transform: 0.00033557446903518823\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0233\n", + "Raw spend: 54660.60148946811\n", + "After adstock: 54660.93482280144\n", + "After hill transform: 0.3469586554648022\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6551\n", + "Raw spend: 4191.509179042959\n", + "After adstock: 4191.842512376292\n", + "After hill transform: 0.011576462670162367\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1342\n", + "Raw spend: 7648.716605760821\n", + "After adstock: 7648.893076349056\n", + "After hill transform: 0.3475805270369608\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.760869973787\n", + "After adstock: 11556.98309219601\n", + "After hill transform: 0.00033557446903518823\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0233\n", + "Raw spend: 54660.60148946811\n", + "After adstock: 54660.93482280144\n", + "After hill transform: 0.3469586554648022\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6551\n", + "Raw spend: 4191.509179028058\n", + "After adstock: 4191.842512361391\n", + "After hill transform: 0.011576462670055286\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1342\n", + "Raw spend: 7648.716605775722\n", + "After adstock: 7648.893076363957\n", + "After hill transform: 0.34758052703818687\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760599526902\n", + "After adstock: 11556.982821749125\n", + "After hill transform: 0.00033557444551116805\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0233\n", + "Raw spend: 54660.60162959031\n", + "After adstock: 54660.934962923646\n", + "After hill transform: 0.34695865580544505\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6550\n", + "Raw spend: 4191.509032243824\n", + "After adstock: 4191.842365577157\n", + "After hill transform: 0.011576461615252338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1348\n", + "Raw spend: 7648.716882869736\n", + "After adstock: 7648.893353457971\n", + "After hill transform: 0.3475805498379649\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.760842929098\n", + "After adstock: 11556.98306515132\n", + "After hill transform: 0.0003355744666827861\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0233\n", + "Raw spend: 54660.60150348033\n", + "After adstock: 54660.93483681366\n", + "After hill transform: 0.3469586554988665\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6551\n", + "Raw spend: 4191.509164349634\n", + "After adstock: 4191.842497682967\n", + "After hill transform: 0.011576462564574988\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1342\n", + "Raw spend: 7648.716633471712\n", + "After adstock: 7648.893104059947\n", + "After hill transform: 0.3475805293170612\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.760842943999\n", + "After adstock: 11556.983065166221\n", + "After hill transform: 0.0003355744666840822\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0233\n", + "Raw spend: 54660.60150348033\n", + "After adstock: 54660.93483681366\n", + "After hill transform: 0.3469586554988665\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6551\n", + "Raw spend: 4191.509164349634\n", + "After adstock: 4191.842497682967\n", + "After hill transform: 0.011576462564574988\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1342\n", + "Raw spend: 7648.716633471712\n", + "After adstock: 7648.893104059947\n", + "After hill transform: 0.3475805293170612\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.760842929098\n", + "After adstock: 11556.98306515132\n", + "After hill transform: 0.0003355744666827861\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0233\n", + "Raw spend: 54660.60150349523\n", + "After adstock: 54660.934836828565\n", + "After hill transform: 0.34695865549890276\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6551\n", + "Raw spend: 4191.509164349634\n", + "After adstock: 4191.842497682967\n", + "After hill transform: 0.011576462564574988\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1342\n", + "Raw spend: 7648.716633471712\n", + "After adstock: 7648.893104059947\n", + "After hill transform: 0.3475805293170612\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.760842929098\n", + "After adstock: 11556.98306515132\n", + "After hill transform: 0.0003355744666827861\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0233\n", + "Raw spend: 54660.60150348033\n", + "After adstock: 54660.93483681366\n", + "After hill transform: 0.3469586554988665\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6551\n", + "Raw spend: 4191.5091643645355\n", + "After adstock: 4191.842497697869\n", + "After hill transform: 0.01157646256468207\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1342\n", + "Raw spend: 7648.716633471712\n", + "After adstock: 7648.893104059947\n", + "After hill transform: 0.3475805293170612\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.760842929098\n", + "After adstock: 11556.98306515132\n", + "After hill transform: 0.0003355744666827861\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0233\n", + "Raw spend: 54660.60150348033\n", + "After adstock: 54660.93483681366\n", + "After hill transform: 0.3469586554988665\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6551\n", + "Raw spend: 4191.509164349634\n", + "After adstock: 4191.842497682967\n", + "After hill transform: 0.011576462564574988\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1342\n", + "Raw spend: 7648.716633486613\n", + "After adstock: 7648.893104074848\n", + "After hill transform: 0.34758052931828726\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759490694672\n", + "After adstock: 11556.981712916895\n", + "After hill transform: 0.00033557434906269677\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60220409135\n", + "After adstock: 54660.93553742469\n", + "After hill transform: 0.3469586572020807\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508430428465\n", + "After adstock: 4191.841763761798\n", + "After hill transform: 0.011576457290560864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1374\n", + "Raw spend: 7648.718019016284\n", + "After adstock: 7648.89448960452\n", + "After hill transform: 0.3475806433220804\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.760707705655\n", + "After adstock: 11556.982929927877\n", + "After hill transform: 0.0003355744549207759\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0233\n", + "Raw spend: 54660.60157354143\n", + "After adstock: 54660.93490687477\n", + "After hill transform: 0.34695865566918793\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6550\n", + "Raw spend: 4191.509090957517\n", + "After adstock: 4191.84242429085\n", + "After hill transform: 0.01157646203717351\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1346\n", + "Raw spend: 7648.71677202617\n", + "After adstock: 7648.893242614405\n", + "After hill transform: 0.3475805407175633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.760707720556\n", + "After adstock: 11556.982929942778\n", + "After hill transform: 0.000335574454922072\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0233\n", + "Raw spend: 54660.60157354143\n", + "After adstock: 54660.93490687477\n", + "After hill transform: 0.34695865566918793\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6550\n", + "Raw spend: 4191.509090957517\n", + "After adstock: 4191.84242429085\n", + "After hill transform: 0.01157646203717351\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1346\n", + "Raw spend: 7648.71677202617\n", + "After adstock: 7648.893242614405\n", + "After hill transform: 0.3475805407175633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.760707705655\n", + "After adstock: 11556.982929927877\n", + "After hill transform: 0.0003355744549207759\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0233\n", + "Raw spend: 54660.601573556334\n", + "After adstock: 54660.93490688967\n", + "After hill transform: 0.3469586556692241\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6550\n", + "Raw spend: 4191.509090957517\n", + "After adstock: 4191.84242429085\n", + "After hill transform: 0.01157646203717351\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1346\n", + "Raw spend: 7648.71677202617\n", + "After adstock: 7648.893242614405\n", + "After hill transform: 0.3475805407175633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.760707705655\n", + "After adstock: 11556.982929927877\n", + "After hill transform: 0.0003355744549207759\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0233\n", + "Raw spend: 54660.60157354143\n", + "After adstock: 54660.93490687477\n", + "After hill transform: 0.34695865566918793\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6550\n", + "Raw spend: 4191.509090972419\n", + "After adstock: 4191.842424305752\n", + "After hill transform: 0.011576462037280591\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1346\n", + "Raw spend: 7648.71677202617\n", + "After adstock: 7648.893242614405\n", + "After hill transform: 0.3475805407175633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.760707705655\n", + "After adstock: 11556.982929927877\n", + "After hill transform: 0.0003355744549207759\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0233\n", + "Raw spend: 54660.60157354143\n", + "After adstock: 54660.93490687477\n", + "After hill transform: 0.34695865566918793\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6550\n", + "Raw spend: 4191.509090957517\n", + "After adstock: 4191.84242429085\n", + "After hill transform: 0.01157646203717351\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1346\n", + "Raw spend: 7648.716772041071\n", + "After adstock: 7648.893242629306\n", + "After hill transform: 0.34758054071878935\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.75\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2558\n", + "Raw spend: 11555.753948067386\n", + "After adstock: 11556.976170289608\n", + "After hill transform: 0.0003355738669540353\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.61\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0245\n", + "Raw spend: 54660.60507580178\n", + "After adstock: 54660.93840913512\n", + "After hill transform: 0.34695866418332666\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6533\n", + "Raw spend: 4191.505422184156\n", + "After adstock: 4191.838755517489\n", + "After hill transform: 0.01157643567310043\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1505\n", + "Raw spend: 7648.723698177455\n", + "After adstock: 7648.90016876569\n", + "After hill transform: 0.3475811106133138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760031741827\n", + "After adstock: 11556.98225396405\n", + "After hill transform: 0.00033557439612407093\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0234\n", + "Raw spend: 54660.60192376747\n", + "After adstock: 54660.935257100806\n", + "After hill transform: 0.34695865652060187\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6549\n", + "Raw spend: 4191.508724080181\n", + "After adstock: 4191.842057413514\n", + "After hill transform: 0.011576459400764572\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1361\n", + "Raw spend: 7648.717464641298\n", + "After adstock: 7648.893935229533\n", + "After hill transform: 0.34758059770714184\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760543907614\n", + "After adstock: 11556.982766129837\n", + "After hill transform: 0.0003355744406732894\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0233\n", + "Raw spend: 54660.601658407424\n", + "After adstock: 54660.93499174076\n", + "After hill transform: 0.3469586558755006\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6550\n", + "Raw spend: 4191.509002056623\n", + "After adstock: 4191.842335389956\n", + "After hill transform: 0.011576461398324769\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1349\n", + "Raw spend: 7648.716939859117\n", + "After adstock: 7648.893410447352\n", + "After hill transform: 0.3475805545271504\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.76069132585\n", + "After adstock: 11556.982913548072\n", + "After hill transform: 0.00033557445349602713\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0233\n", + "Raw spend: 54660.60158202803\n", + "After adstock: 54660.934915361366\n", + "After hill transform: 0.3469586556898192\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6550\n", + "Raw spend: 4191.509082067428\n", + "After adstock: 4191.842415400761\n", + "After hill transform: 0.011576461973288635\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1346\n", + "Raw spend: 7648.716788809465\n", + "After adstock: 7648.8932593977\n", + "After hill transform: 0.347580542098522\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.76069134075\n", + "After adstock: 11556.982913562973\n", + "After hill transform: 0.00033557445349732324\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0233\n", + "Raw spend: 54660.60158202803\n", + "After adstock: 54660.934915361366\n", + "After hill transform: 0.3469586556898192\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6550\n", + "Raw spend: 4191.509082067428\n", + "After adstock: 4191.842415400761\n", + "After hill transform: 0.011576461973288635\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1346\n", + "Raw spend: 7648.716788809465\n", + "After adstock: 7648.8932593977\n", + "After hill transform: 0.347580542098522\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.76069132585\n", + "After adstock: 11556.982913548072\n", + "After hill transform: 0.00033557445349602713\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0233\n", + "Raw spend: 54660.60158204293\n", + "After adstock: 54660.93491537627\n", + "After hill transform: 0.34695865568985546\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6550\n", + "Raw spend: 4191.509082067428\n", + "After adstock: 4191.842415400761\n", + "After hill transform: 0.011576461973288635\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1346\n", + "Raw spend: 7648.716788809465\n", + "After adstock: 7648.8932593977\n", + "After hill transform: 0.347580542098522\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.76069132585\n", + "After adstock: 11556.982913548072\n", + "After hill transform: 0.00033557445349602713\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0233\n", + "Raw spend: 54660.60158202803\n", + "After adstock: 54660.934915361366\n", + "After hill transform: 0.3469586556898192\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6550\n", + "Raw spend: 4191.509082082329\n", + "After adstock: 4191.842415415662\n", + "After hill transform: 0.011576461973395716\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1346\n", + "Raw spend: 7648.716788809465\n", + "After adstock: 7648.8932593977\n", + "After hill transform: 0.347580542098522\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2562\n", + "Raw spend: 11555.76069132585\n", + "After adstock: 11556.982913548072\n", + "After hill transform: 0.00033557445349602713\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.93\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0233\n", + "Raw spend: 54660.60158202803\n", + "After adstock: 54660.934915361366\n", + "After hill transform: 0.3469586556898192\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6550\n", + "Raw spend: 4191.509082067428\n", + "After adstock: 4191.842415400761\n", + "After hill transform: 0.011576461973288635\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1346\n", + "Raw spend: 7648.716788824366\n", + "After adstock: 7648.893259412601\n", + "After hill transform: 0.3475805420997481\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.73\n", + "Adstocked value: 11,556.95\n", + "Saturated value: 0.0003\n", + "Final response: 181.2546\n", + "Raw spend: 11555.726885461003\n", + "After adstock: 11556.949107683226\n", + "After hill transform: 0.00033557151300173896\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.62\n", + "Adstocked value: 54,660.95\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0294\n", + "Raw spend: 54660.61909730762\n", + "After adstock: 54660.95243064096\n", + "After hill transform: 0.3469586982701788\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.49\n", + "Adstocked value: 4,191.82\n", + "Saturated value: 0.0116\n", + "Final response: 777.6462\n", + "Raw spend: 4191.490734036388\n", + "After adstock: 4191.824067369721\n", + "After hill transform: 0.01157633012336203\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.75\n", + "Adstocked value: 7,648.93\n", + "Saturated value: 0.3476\n", + "Final response: 9726.2143\n", + "Raw spend: 7648.7514274257555\n", + "After adstock: 7648.927898013991\n", + "After hill transform: 0.34758339222320245\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2560\n", + "Raw spend: 11555.757310739365\n", + "After adstock: 11556.979532961588\n", + "After hill transform: 0.0003355741594458264\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0239\n", + "Raw spend: 54660.60333355599\n", + "After adstock: 54660.93666688933\n", + "After hill transform: 0.34695865994785563\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6541\n", + "Raw spend: 4191.507247264324\n", + "After adstock: 4191.840580597657\n", + "After hill transform: 0.011576448788255162\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1426\n", + "Raw spend: 7648.7202526710935\n", + "After adstock: 7648.896723259329\n", + "After hill transform: 0.34758082711107946\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760353267202\n", + "After adstock: 11556.982575489425\n", + "After hill transform: 0.0003355744240909994\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0233\n", + "Raw spend: 54660.601757180826\n", + "After adstock: 54660.93509051416\n", + "After hill transform: 0.3469586561156228\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6549\n", + "Raw spend: 4191.508898587117\n", + "After adstock: 4191.84223192045\n", + "After hill transform: 0.011576460654784876\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1354\n", + "Raw spend: 7648.717135195628\n", + "After adstock: 7648.893605783863\n", + "After hill transform: 0.3475805705997786\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760353282103\n", + "After adstock: 11556.982575504326\n", + "After hill transform: 0.0003355744240922955\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0233\n", + "Raw spend: 54660.601757180826\n", + "After adstock: 54660.93509051416\n", + "After hill transform: 0.3469586561156228\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6549\n", + "Raw spend: 4191.508898587117\n", + "After adstock: 4191.84223192045\n", + "After hill transform: 0.011576460654784876\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1354\n", + "Raw spend: 7648.717135195628\n", + "After adstock: 7648.893605783863\n", + "After hill transform: 0.3475805705997786\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760353267202\n", + "After adstock: 11556.982575489425\n", + "After hill transform: 0.0003355744240909994\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0233\n", + "Raw spend: 54660.60175719573\n", + "After adstock: 54660.93509052906\n", + "After hill transform: 0.3469586561156591\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6549\n", + "Raw spend: 4191.508898587117\n", + "After adstock: 4191.84223192045\n", + "After hill transform: 0.011576460654784876\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1354\n", + "Raw spend: 7648.717135195628\n", + "After adstock: 7648.893605783863\n", + "After hill transform: 0.3475805705997786\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760353267202\n", + "After adstock: 11556.982575489425\n", + "After hill transform: 0.0003355744240909994\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0233\n", + "Raw spend: 54660.601757180826\n", + "After adstock: 54660.93509051416\n", + "After hill transform: 0.3469586561156228\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6549\n", + "Raw spend: 4191.508898602018\n", + "After adstock: 4191.842231935351\n", + "After hill transform: 0.011576460654891957\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1354\n", + "Raw spend: 7648.717135195628\n", + "After adstock: 7648.893605783863\n", + "After hill transform: 0.3475805705997786\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760353267202\n", + "After adstock: 11556.982575489425\n", + "After hill transform: 0.0003355744240909994\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0233\n", + "Raw spend: 54660.601757180826\n", + "After adstock: 54660.93509051416\n", + "After hill transform: 0.3469586561156228\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6549\n", + "Raw spend: 4191.508898587117\n", + "After adstock: 4191.84223192045\n", + "After hill transform: 0.011576460654784876\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1354\n", + "Raw spend: 7648.717135210529\n", + "After adstock: 7648.893605798764\n", + "After hill transform: 0.3475805706010047\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.59\n", + "Adstocked value: 11,556.81\n", + "Saturated value: 0.0003\n", + "Final response: 181.2482\n", + "Raw spend: 11555.5912869382\n", + "After adstock: 11556.813509160422\n", + "After hill transform: 0.0003355597185733232\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.69\n", + "Adstocked value: 54,661.02\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0538\n", + "Raw spend: 54660.689352751615\n", + "After adstock: 54661.02268608495\n", + "After hill transform: 0.34695886906391793\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.42\n", + "Adstocked value: 4,191.75\n", + "Saturated value: 0.0116\n", + "Final response: 777.6106\n", + "Raw spend: 4191.417138347856\n", + "After adstock: 4191.750471681189\n", + "After hill transform: 0.011575801269946553\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.89\n", + "Adstocked value: 7,649.07\n", + "Saturated value: 0.3476\n", + "Final response: 9726.5342\n", + "Raw spend: 7648.8903661931045\n", + "After adstock: 7649.06683678134\n", + "After hill transform: 0.34759482432299116\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.74\n", + "Adstocked value: 11,556.97\n", + "Saturated value: 0.0003\n", + "Final response: 181.2553\n", + "Raw spend: 11555.743446634302\n", + "After adstock: 11556.965668856525\n", + "After hill transform: 0.00033557295351992254\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.61\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0264\n", + "Raw spend: 54660.61051673791\n", + "After adstock: 54660.94385007124\n", + "After hill transform: 0.34695867741046493\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.50\n", + "Adstocked value: 4,191.83\n", + "Saturated value: 0.0116\n", + "Final response: 777.6505\n", + "Raw spend: 4191.4997225631905\n", + "After adstock: 4191.833055896524\n", + "After hill transform: 0.011576394715280219\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.73\n", + "Adstocked value: 7,648.91\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1753\n", + "Raw spend: 7648.734458295376\n", + "After adstock: 7648.910928883611\n", + "After hill transform: 0.34758199597433687\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.758662603912\n", + "After adstock: 11556.980884826135\n", + "After hill transform: 0.0003355742770336986\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0236\n", + "Raw spend: 54660.602633136536\n", + "After adstock: 54660.93596646987\n", + "After hill transform: 0.3469586582451072\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6545\n", + "Raw spend: 4191.507980984725\n", + "After adstock: 4191.841314318058\n", + "After hill transform: 0.011576454060824203\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1394\n", + "Raw spend: 7648.718867505602\n", + "After adstock: 7648.895338093837\n", + "After hill transform: 0.3475807131372568\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760184200873\n", + "After adstock: 11556.982406423096\n", + "After hill transform: 0.00033557440938526744\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0234\n", + "Raw spend: 54660.6018447764\n", + "After adstock: 54660.935178109736\n", + "After hill transform: 0.3469586563285713\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6549\n", + "Raw spend: 4191.508806826878\n", + "After adstock: 4191.842140160211\n", + "After hill transform: 0.011576459995388708\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1358\n", + "Raw spend: 7648.717308426625\n", + "After adstock: 7648.89377901486\n", + "After hill transform: 0.3475805848535267\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760312994329\n", + "After adstock: 11556.982535216552\n", + "After hill transform: 0.0003355744205879833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0234\n", + "Raw spend: 54660.60177804675\n", + "After adstock: 54660.93511138009\n", + "After hill transform: 0.3469586561663488\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6549\n", + "Raw spend: 4191.508876729137\n", + "After adstock: 4191.84221006247\n", + "After hill transform: 0.011576460497711742\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1355\n", + "Raw spend: 7648.7171764605555\n", + "After adstock: 7648.893647048791\n", + "After hill transform: 0.34758057399512876\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.76031300923\n", + "After adstock: 11556.982535231453\n", + "After hill transform: 0.0003355744205892794\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0234\n", + "Raw spend: 54660.60177804675\n", + "After adstock: 54660.93511138009\n", + "After hill transform: 0.3469586561663488\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6549\n", + "Raw spend: 4191.508876729137\n", + "After adstock: 4191.84221006247\n", + "After hill transform: 0.011576460497711742\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1355\n", + "Raw spend: 7648.7171764605555\n", + "After adstock: 7648.893647048791\n", + "After hill transform: 0.34758057399512876\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760312994329\n", + "After adstock: 11556.982535216552\n", + "After hill transform: 0.0003355744205879833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0234\n", + "Raw spend: 54660.60177806165\n", + "After adstock: 54660.93511139499\n", + "After hill transform: 0.346958656166385\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6549\n", + "Raw spend: 4191.508876729137\n", + "After adstock: 4191.84221006247\n", + "After hill transform: 0.011576460497711742\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1355\n", + "Raw spend: 7648.7171764605555\n", + "After adstock: 7648.893647048791\n", + "After hill transform: 0.34758057399512876\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760312994329\n", + "After adstock: 11556.982535216552\n", + "After hill transform: 0.0003355744205879833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0234\n", + "Raw spend: 54660.60177804675\n", + "After adstock: 54660.93511138009\n", + "After hill transform: 0.3469586561663488\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6549\n", + "Raw spend: 4191.508876744038\n", + "After adstock: 4191.842210077371\n", + "After hill transform: 0.011576460497818823\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1355\n", + "Raw spend: 7648.7171764605555\n", + "After adstock: 7648.893647048791\n", + "After hill transform: 0.34758057399512876\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760312994329\n", + "After adstock: 11556.982535216552\n", + "After hill transform: 0.0003355744205879833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0234\n", + "Raw spend: 54660.60177804675\n", + "After adstock: 54660.93511138009\n", + "After hill transform: 0.3469586561663488\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6549\n", + "Raw spend: 4191.508876729137\n", + "After adstock: 4191.84221006247\n", + "After hill transform: 0.011576460497711742\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1355\n", + "Raw spend: 7648.717176475457\n", + "After adstock: 7648.893647063692\n", + "After hill transform: 0.34758057399635484\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.67\n", + "Adstocked value: 11,556.89\n", + "Saturated value: 0.0003\n", + "Final response: 181.2519\n", + "Raw spend: 11555.669990527365\n", + "After adstock: 11556.892212749588\n", + "After hill transform: 0.00033556656421789027\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.65\n", + "Adstocked value: 54,660.98\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0396\n", + "Raw spend: 54660.64857534467\n", + "After adstock: 54660.981908678004\n", + "After hill transform: 0.3469587699324646\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.46\n", + "Adstocked value: 4,191.79\n", + "Saturated value: 0.0116\n", + "Final response: 777.6313\n", + "Raw spend: 4191.45985448128\n", + "After adstock: 4191.793187814613\n", + "After hill transform: 0.011576108223284934\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.81\n", + "Adstocked value: 7,648.99\n", + "Saturated value: 0.3476\n", + "Final response: 9726.3486\n", + "Raw spend: 7648.8097238774635\n", + "After adstock: 7648.986194465699\n", + "After hill transform: 0.34758818895061716\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.75\n", + "Adstocked value: 11,556.97\n", + "Saturated value: 0.0003\n", + "Final response: 181.2557\n", + "Raw spend: 11555.751280747632\n", + "After adstock: 11556.973502969855\n", + "After hill transform: 0.0003355736349454627\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.61\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0250\n", + "Raw spend: 54660.60645777654\n", + "After adstock: 54660.93979110988\n", + "After hill transform: 0.34695866754296395\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.50\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6526\n", + "Raw spend: 4191.503974504351\n", + "After adstock: 4191.837307837684\n", + "After hill transform: 0.0115764252699777\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.73\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1568\n", + "Raw spend: 7648.726431202246\n", + "After adstock: 7648.902901790481\n", + "After hill transform: 0.347581335491316\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.75940976966\n", + "After adstock: 11556.981631991883\n", + "After hill transform: 0.00033557434202367614\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.602246019735\n", + "After adstock: 54660.93557935307\n", + "After hill transform: 0.3469586573040103\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508386506659\n", + "After adstock: 4191.841719839992\n", + "After hill transform: 0.011576456974935426\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1376\n", + "Raw spend: 7648.7181019347245\n", + "After adstock: 7648.89457252296\n", + "After hill transform: 0.34758065014475387\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760222671863\n", + "After adstock: 11556.982444894085\n", + "After hill transform: 0.00033557441273155206\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0234\n", + "Raw spend: 54660.60182484405\n", + "After adstock: 54660.93515817739\n", + "After hill transform: 0.34695865628011496\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6549\n", + "Raw spend: 4191.508827706889\n", + "After adstock: 4191.842161040222\n", + "After hill transform: 0.011576460145434078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1357\n", + "Raw spend: 7648.717269007972\n", + "After adstock: 7648.8937395962075\n", + "After hill transform: 0.3475805816100913\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760222686764\n", + "After adstock: 11556.982444908987\n", + "After hill transform: 0.00033557441273284817\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0234\n", + "Raw spend: 54660.60182484405\n", + "After adstock: 54660.93515817739\n", + "After hill transform: 0.34695865628011496\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6549\n", + "Raw spend: 4191.508827706889\n", + "After adstock: 4191.842161040222\n", + "After hill transform: 0.011576460145434078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1357\n", + "Raw spend: 7648.717269007972\n", + "After adstock: 7648.8937395962075\n", + "After hill transform: 0.3475805816100913\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760222671863\n", + "After adstock: 11556.982444894085\n", + "After hill transform: 0.00033557441273155206\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0234\n", + "Raw spend: 54660.60182485895\n", + "After adstock: 54660.93515819229\n", + "After hill transform: 0.34695865628015116\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6549\n", + "Raw spend: 4191.508827706889\n", + "After adstock: 4191.842161040222\n", + "After hill transform: 0.011576460145434078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1357\n", + "Raw spend: 7648.717269007972\n", + "After adstock: 7648.8937395962075\n", + "After hill transform: 0.3475805816100913\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760222671863\n", + "After adstock: 11556.982444894085\n", + "After hill transform: 0.00033557441273155206\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0234\n", + "Raw spend: 54660.60182484405\n", + "After adstock: 54660.93515817739\n", + "After hill transform: 0.34695865628011496\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6549\n", + "Raw spend: 4191.50882772179\n", + "After adstock: 4191.842161055123\n", + "After hill transform: 0.01157646014554116\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1357\n", + "Raw spend: 7648.717269007972\n", + "After adstock: 7648.8937395962075\n", + "After hill transform: 0.3475805816100913\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.760222671863\n", + "After adstock: 11556.982444894085\n", + "After hill transform: 0.00033557441273155206\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0234\n", + "Raw spend: 54660.60182484405\n", + "After adstock: 54660.93515817739\n", + "After hill transform: 0.34695865628011496\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6549\n", + "Raw spend: 4191.508827706889\n", + "After adstock: 4191.842161040222\n", + "After hill transform: 0.011576460145434078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1357\n", + "Raw spend: 7648.717269022874\n", + "After adstock: 7648.893739611109\n", + "After hill transform: 0.34758058161131744\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.31\n", + "Adstocked value: 11,556.53\n", + "Saturated value: 0.0003\n", + "Final response: 181.2349\n", + "Raw spend: 11555.308610336897\n", + "After adstock: 11556.53083255912\n", + "After hill transform: 0.00033553513210637784\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.84\n", + "Adstocked value: 54,661.17\n", + "Saturated value: 0.3470\n", + "Final response: 49583.1047\n", + "Raw spend: 54660.835811333716\n", + "After adstock: 54661.16914466705\n", + "After hill transform: 0.34695922510989485\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.26\n", + "Adstocked value: 4,191.60\n", + "Saturated value: 0.0116\n", + "Final response: 777.5366\n", + "Raw spend: 4191.263716467539\n", + "After adstock: 4191.597049800872\n", + "After hill transform: 0.011574698838077893\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,649.18\n", + "Adstocked value: 7,649.36\n", + "Saturated value: 0.3476\n", + "Final response: 9727.2011\n", + "Raw spend: 7649.180006092621\n", + "After adstock: 7649.356476680856\n", + "After hill transform: 0.3476186562455417\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.72\n", + "Adstocked value: 11,556.94\n", + "Saturated value: 0.0003\n", + "Final response: 181.2540\n", + "Raw spend: 11555.715061438366\n", + "After adstock: 11556.937283660589\n", + "After hill transform: 0.00033557048453125674\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.63\n", + "Adstocked value: 54,660.96\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0315\n", + "Raw spend: 54660.62522349302\n", + "After adstock: 54660.95855682636\n", + "After hill transform: 0.34695871316318283\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.48\n", + "Adstocked value: 4,191.82\n", + "Saturated value: 0.0116\n", + "Final response: 777.6431\n", + "Raw spend: 4191.484316582954\n", + "After adstock: 4191.817649916287\n", + "After hill transform: 0.01157628400741454\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.76\n", + "Adstocked value: 7,648.94\n", + "Saturated value: 0.3476\n", + "Final response: 9726.2422\n", + "Raw spend: 7648.763542716437\n", + "After adstock: 7648.940013304672\n", + "After hill transform: 0.34758438908960265\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2559\n", + "Raw spend: 11555.755706548513\n", + "After adstock: 11556.977928770735\n", + "After hill transform: 0.00033557401991014466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0242\n", + "Raw spend: 54660.60416470895\n", + "After adstock: 54660.93749804229\n", + "After hill transform: 0.3469586619684226\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6537\n", + "Raw spend: 4191.506376594495\n", + "After adstock: 4191.839709927828\n", + "After hill transform: 0.011576442531559284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1464\n", + "Raw spend: 7648.721896378819\n", + "After adstock: 7648.898366967054\n", + "After hill transform: 0.3475809623582021\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759771059527\n", + "After adstock: 11556.98199328175\n", + "After hill transform: 0.00033557437344939743\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0234\n", + "Raw spend: 54660.60205883054\n", + "After adstock: 54660.935392163876\n", + "After hill transform: 0.3469586568489457\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508582595649\n", + "After adstock: 4191.841915928982\n", + "After hill transform: 0.011576458384045868\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1368\n", + "Raw spend: 7648.717731745057\n", + "After adstock: 7648.894202333292\n", + "After hill transform: 0.347580619684904\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759771074428\n", + "After adstock: 11556.981993296651\n", + "After hill transform: 0.0003355743734506936\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0234\n", + "Raw spend: 54660.60205883054\n", + "After adstock: 54660.935392163876\n", + "After hill transform: 0.3469586568489457\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508582595649\n", + "After adstock: 4191.841915928982\n", + "After hill transform: 0.011576458384045868\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1368\n", + "Raw spend: 7648.717731745057\n", + "After adstock: 7648.894202333292\n", + "After hill transform: 0.347580619684904\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759771059527\n", + "After adstock: 11556.98199328175\n", + "After hill transform: 0.00033557437344939743\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0234\n", + "Raw spend: 54660.60205884544\n", + "After adstock: 54660.93539217878\n", + "After hill transform: 0.3469586568489819\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508582595649\n", + "After adstock: 4191.841915928982\n", + "After hill transform: 0.011576458384045868\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1368\n", + "Raw spend: 7648.717731745057\n", + "After adstock: 7648.894202333292\n", + "After hill transform: 0.347580619684904\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759771059527\n", + "After adstock: 11556.98199328175\n", + "After hill transform: 0.00033557437344939743\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0234\n", + "Raw spend: 54660.60205883054\n", + "After adstock: 54660.935392163876\n", + "After hill transform: 0.3469586568489457\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508582610551\n", + "After adstock: 4191.841915943884\n", + "After hill transform: 0.011576458384152949\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1368\n", + "Raw spend: 7648.717731745057\n", + "After adstock: 7648.894202333292\n", + "After hill transform: 0.347580619684904\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759771059527\n", + "After adstock: 11556.98199328175\n", + "After hill transform: 0.00033557437344939743\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0234\n", + "Raw spend: 54660.60205883054\n", + "After adstock: 54660.935392163876\n", + "After hill transform: 0.3469586568489457\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508582595649\n", + "After adstock: 4191.841915928982\n", + "After hill transform: 0.011576458384045868\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1368\n", + "Raw spend: 7648.717731759958\n", + "After adstock: 7648.894202348193\n", + "After hill transform: 0.3475806196861301\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,553.50\n", + "Adstocked value: 11,554.72\n", + "Saturated value: 0.0003\n", + "Final response: 181.1500\n", + "Raw spend: 11553.501721554838\n", + "After adstock: 11554.72394377706\n", + "After hill transform: 0.0003353780020123789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,661.77\n", + "Adstocked value: 54,662.11\n", + "Saturated value: 0.3470\n", + "Final response: 49583.4299\n", + "Raw spend: 54661.771984975436\n", + "After adstock: 54662.10531830877\n", + "After hill transform: 0.3469615009625332\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,190.28\n", + "Adstocked value: 4,190.62\n", + "Saturated value: 0.0116\n", + "Final response: 777.0633\n", + "Raw spend: 4190.283033006595\n", + "After adstock: 4190.616366339928\n", + "After hill transform: 0.01156765351411268\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,651.03\n", + "Adstocked value: 7,651.21\n", + "Saturated value: 0.3478\n", + "Final response: 9731.4637\n", + "Raw spend: 7651.031404693907\n", + "After adstock: 7651.207875282142\n", + "After hill transform: 0.34777098827838326\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.53\n", + "Adstocked value: 11,556.76\n", + "Saturated value: 0.0003\n", + "Final response: 181.2455\n", + "Raw spend: 11555.533966109058\n", + "After adstock: 11556.756188331281\n", + "After hill transform: 0.00033555473286148103\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.72\n", + "Adstocked value: 54,661.05\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0641\n", + "Raw spend: 54660.71905144503\n", + "After adstock: 54661.05238477836\n", + "After hill transform: 0.34695894126255206\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.39\n", + "Adstocked value: 4,191.72\n", + "Saturated value: 0.0116\n", + "Final response: 777.5956\n", + "Raw spend: 4191.386027636744\n", + "After adstock: 4191.719360970077\n", + "After hill transform: 0.011575577714963788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.95\n", + "Adstocked value: 7,649.13\n", + "Saturated value: 0.3476\n", + "Final response: 9726.6695\n", + "Raw spend: 7648.949099039942\n", + "After adstock: 7649.125569628177\n", + "After hill transform: 0.34759965694416955\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.74\n", + "Adstocked value: 11,556.96\n", + "Saturated value: 0.0003\n", + "Final response: 181.2550\n", + "Raw spend: 11555.73719056448\n", + "After adstock: 11556.959412786702\n", + "After hill transform: 0.0003355724093561614\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.61\n", + "Adstocked value: 54,660.95\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0275\n", + "Raw spend: 54660.61375809199\n", + "After adstock: 54660.947091425325\n", + "After hill transform: 0.3469586852903288\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.50\n", + "Adstocked value: 4,191.83\n", + "Saturated value: 0.0116\n", + "Final response: 777.6489\n", + "Raw spend: 4191.496327099759\n", + "After adstock: 4191.829660433092\n", + "After hill transform: 0.01157637031531669\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.74\n", + "Adstocked value: 7,648.92\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1900\n", + "Raw spend: 7648.740868474545\n", + "After adstock: 7648.91733906278\n", + "After hill transform: 0.34758252341482115\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2560\n", + "Raw spend: 11555.757513010023\n", + "After adstock: 11556.979735232246\n", + "After hill transform: 0.00033557417703972944\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0239\n", + "Raw spend: 54660.603228756685\n", + "After adstock: 54660.93656209002\n", + "After hill transform: 0.34695865969308426\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6542\n", + "Raw spend: 4191.50735704606\n", + "After adstock: 4191.840690379393\n", + "After hill transform: 0.011576449577154738\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1421\n", + "Raw spend: 7648.720045418006\n", + "After adstock: 7648.896516006241\n", + "After hill transform: 0.34758081005793556\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759545254577\n", + "After adstock: 11556.9817674768\n", + "After hill transform: 0.00033557435380842727\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60217582315\n", + "After adstock: 54660.93550915649\n", + "After hill transform: 0.34695865713335955\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508460040691\n", + "After adstock: 4191.841793374024\n", + "After hill transform: 0.011576457503356577\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717963112352\n", + "After adstock: 7648.894433700587\n", + "After hill transform: 0.3475806387222075\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759748479033\n", + "After adstock: 11556.981970701256\n", + "After hill transform: 0.0003355743714853005\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.6020705298\n", + "After adstock: 54660.935403863135\n", + "After hill transform: 0.34695865687738714\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508570340154\n", + "After adstock: 4191.841903673487\n", + "After hill transform: 0.01157645829597694\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1368\n", + "Raw spend: 7648.717754881786\n", + "After adstock: 7648.894225470021\n", + "After hill transform: 0.34758062158863434\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759748493934\n", + "After adstock: 11556.981970716157\n", + "After hill transform: 0.00033557437148659663\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.6020705298\n", + "After adstock: 54660.935403863135\n", + "After hill transform: 0.34695865687738714\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508570340154\n", + "After adstock: 4191.841903673487\n", + "After hill transform: 0.01157645829597694\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1368\n", + "Raw spend: 7648.717754881786\n", + "After adstock: 7648.894225470021\n", + "After hill transform: 0.34758062158863434\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759748479033\n", + "After adstock: 11556.981970701256\n", + "After hill transform: 0.0003355743714853005\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.6020705447\n", + "After adstock: 54660.93540387804\n", + "After hill transform: 0.34695865687742333\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508570340154\n", + "After adstock: 4191.841903673487\n", + "After hill transform: 0.01157645829597694\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1368\n", + "Raw spend: 7648.717754881786\n", + "After adstock: 7648.894225470021\n", + "After hill transform: 0.34758062158863434\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759748479033\n", + "After adstock: 11556.981970701256\n", + "After hill transform: 0.0003355743714853005\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.6020705298\n", + "After adstock: 54660.935403863135\n", + "After hill transform: 0.34695865687738714\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508570355055\n", + "After adstock: 4191.841903688388\n", + "After hill transform: 0.011576458296084021\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1368\n", + "Raw spend: 7648.717754881786\n", + "After adstock: 7648.894225470021\n", + "After hill transform: 0.34758062158863434\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759748479033\n", + "After adstock: 11556.981970701256\n", + "After hill transform: 0.0003355743714853005\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.6020705298\n", + "After adstock: 54660.935403863135\n", + "After hill transform: 0.34695865687738714\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508570340154\n", + "After adstock: 4191.841903673487\n", + "After hill transform: 0.01157645829597694\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1368\n", + "Raw spend: 7648.717754896687\n", + "After adstock: 7648.894225484923\n", + "After hill transform: 0.3475806215898605\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.66\n", + "Adstocked value: 11,556.88\n", + "Saturated value: 0.0003\n", + "Final response: 181.2513\n", + "Raw spend: 11555.656651618061\n", + "After adstock: 11556.878873840284\n", + "After hill transform: 0.0003355654039919331\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.66\n", + "Adstocked value: 54,660.99\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0420\n", + "Raw spend: 54660.65548641319\n", + "After adstock: 54660.988819746526\n", + "After hill transform: 0.34695878673354374\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.45\n", + "Adstocked value: 4,191.79\n", + "Saturated value: 0.0116\n", + "Final response: 777.6278\n", + "Raw spend: 4191.452614826369\n", + "After adstock: 4191.7859481597025\n", + "After hill transform: 0.011576056199591674\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.82\n", + "Adstocked value: 7,649.00\n", + "Saturated value: 0.3476\n", + "Final response: 9726.3800\n", + "Raw spend: 7648.823391373153\n", + "After adstock: 7648.999861961388\n", + "After hill transform: 0.3475893135337067\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.75\n", + "Adstocked value: 11,556.97\n", + "Saturated value: 0.0003\n", + "Final response: 181.2556\n", + "Raw spend: 11555.749438792936\n", + "After adstock: 11556.971661015159\n", + "After hill transform: 0.0003355734747287835\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.61\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0253\n", + "Raw spend: 54660.60741211814\n", + "After adstock: 54660.94074545147\n", + "After hill transform: 0.34695866986300744\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.50\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6521\n", + "Raw spend: 4191.502974788776\n", + "After adstock: 4191.836308122109\n", + "After hill transform: 0.011576418085958813\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.73\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1611\n", + "Raw spend: 7648.728318530923\n", + "After adstock: 7648.9047891191585\n", + "After hill transform: 0.3475814907839734\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.758717510424\n", + "After adstock: 11556.980939732646\n", + "After hill transform: 0.00033557428180957697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0236\n", + "Raw spend: 54660.60260468863\n", + "After adstock: 54660.93593802197\n", + "After hill transform: 0.3469586581759492\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6545\n", + "Raw spend: 4191.508010785016\n", + "After adstock: 4191.841344118349\n", + "After hill transform: 0.011576454274971334\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1392\n", + "Raw spend: 7648.7188112467\n", + "After adstock: 7648.895281834935\n", + "After hill transform: 0.3475807085081766\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759645382172\n", + "After adstock: 11556.981867604394\n", + "After hill transform: 0.00033557436251772737\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60212394568\n", + "After adstock: 54660.93545727902\n", + "After hill transform: 0.3469586570072433\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.50851438464\n", + "After adstock: 4191.841847717973\n", + "After hill transform: 0.011576457893876341\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717860518278\n", + "After adstock: 7648.894331106513\n", + "After hill transform: 0.3475806302805887\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759645397073\n", + "After adstock: 11556.981867619295\n", + "After hill transform: 0.0003355743625190235\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60212394568\n", + "After adstock: 54660.93545727902\n", + "After hill transform: 0.3469586570072433\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.50851438464\n", + "After adstock: 4191.841847717973\n", + "After hill transform: 0.011576457893876341\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717860518278\n", + "After adstock: 7648.894331106513\n", + "After hill transform: 0.3475806302805887\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759645382172\n", + "After adstock: 11556.981867604394\n", + "After hill transform: 0.00033557436251772737\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60212396058\n", + "After adstock: 54660.93545729392\n", + "After hill transform: 0.34695865700727957\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.50851438464\n", + "After adstock: 4191.841847717973\n", + "After hill transform: 0.011576457893876341\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717860518278\n", + "After adstock: 7648.894331106513\n", + "After hill transform: 0.3475806302805887\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759645382172\n", + "After adstock: 11556.981867604394\n", + "After hill transform: 0.00033557436251772737\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60212394568\n", + "After adstock: 54660.93545727902\n", + "After hill transform: 0.3469586570072433\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.508514399541\n", + "After adstock: 4191.841847732874\n", + "After hill transform: 0.011576457893983422\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717860518278\n", + "After adstock: 7648.894331106513\n", + "After hill transform: 0.3475806302805887\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759645382172\n", + "After adstock: 11556.981867604394\n", + "After hill transform: 0.00033557436251772737\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60212394568\n", + "After adstock: 54660.93545727902\n", + "After hill transform: 0.3469586570072433\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6548\n", + "Raw spend: 4191.50851438464\n", + "After adstock: 4191.841847717973\n", + "After hill transform: 0.011576457893876341\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717860533179\n", + "After adstock: 7648.894331121414\n", + "After hill transform: 0.3475806302818148\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.24\n", + "Adstocked value: 11,556.47\n", + "Saturated value: 0.0003\n", + "Final response: 181.2319\n", + "Raw spend: 11555.243935263954\n", + "After adstock: 11556.466157486177\n", + "After hill transform: 0.00033552950700733736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.87\n", + "Adstocked value: 54,661.20\n", + "Saturated value: 0.3470\n", + "Final response: 49583.1163\n", + "Raw spend: 54660.869320361824\n", + "After adstock: 54661.20265369516\n", + "After hill transform: 0.34695930657141366\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.23\n", + "Adstocked value: 4,191.56\n", + "Saturated value: 0.0116\n", + "Final response: 777.5196\n", + "Raw spend: 4191.228614258688\n", + "After adstock: 4191.561947592021\n", + "After hill transform: 0.011574446615735463\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,649.25\n", + "Adstocked value: 7,649.42\n", + "Saturated value: 0.3476\n", + "Final response: 9727.3537\n", + "Raw spend: 7649.246274346306\n", + "After adstock: 7649.422744934541\n", + "After hill transform: 0.3476241088583509\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.71\n", + "Adstocked value: 11,556.93\n", + "Saturated value: 0.0003\n", + "Final response: 181.2537\n", + "Raw spend: 11555.70807437035\n", + "After adstock: 11556.930296592573\n", + "After hill transform: 0.0003355698767870255\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.63\n", + "Adstocked value: 54,660.96\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0328\n", + "Raw spend: 54660.6288435873\n", + "After adstock: 54660.962176920635\n", + "After hill transform: 0.3469587219637776\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.48\n", + "Adstocked value: 4,191.81\n", + "Saturated value: 0.0116\n", + "Final response: 777.6412\n", + "Raw spend: 4191.480524372045\n", + "After adstock: 4191.813857705378\n", + "After hill transform: 0.011576256756563983\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.77\n", + "Adstocked value: 7,648.95\n", + "Saturated value: 0.3476\n", + "Final response: 9726.2587\n", + "Raw spend: 7648.77070190108\n", + "After adstock: 7648.947172489316\n", + "After hill transform: 0.34758497815918654\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.75\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2559\n", + "Raw spend: 11555.754488280989\n", + "After adstock: 11556.976710503212\n", + "After hill transform: 0.0003355739139428605\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0244\n", + "Raw spend: 54660.60479590984\n", + "After adstock: 54660.93812924318\n", + "After hill transform: 0.3469586635028979\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6534\n", + "Raw spend: 4191.50571538338\n", + "After adstock: 4191.8390487167135\n", + "After hill transform: 0.01157643778005012\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1492\n", + "Raw spend: 7648.723144656558\n", + "After adstock: 7648.8996152447935\n", + "After hill transform: 0.34758106506865655\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759129672053\n", + "After adstock: 11556.981351894276\n", + "After hill transform: 0.00033557431766022267\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0236\n", + "Raw spend: 54660.6023911421\n", + "After adstock: 54660.935724475436\n", + "After hill transform: 0.3469586576568088\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6546\n", + "Raw spend: 4191.508234484514\n", + "After adstock: 4191.841567817847\n", + "After hill transform: 0.01157645588249277\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1383\n", + "Raw spend: 7648.718388932106\n", + "After adstock: 7648.894859520341\n", + "After hill transform: 0.34758067375939755\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759593811159\n", + "After adstock: 11556.981816033382\n", + "After hill transform: 0.0003355743580319767\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60215066533\n", + "After adstock: 54660.93548399866\n", + "After hill transform: 0.34695865707219986\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508486394628\n", + "After adstock: 4191.841819727961\n", + "After hill transform: 0.011576457692737975\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717913359661\n", + "After adstock: 7648.894383947896\n", + "After hill transform: 0.3475806346284696\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.75959382606\n", + "After adstock: 11556.981816048283\n", + "After hill transform: 0.0003355743580332728\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60215066533\n", + "After adstock: 54660.93548399866\n", + "After hill transform: 0.34695865707219986\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508486394628\n", + "After adstock: 4191.841819727961\n", + "After hill transform: 0.011576457692737975\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717913359661\n", + "After adstock: 7648.894383947896\n", + "After hill transform: 0.3475806346284696\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759593811159\n", + "After adstock: 11556.981816033382\n", + "After hill transform: 0.0003355743580319767\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60215068023\n", + "After adstock: 54660.935484013564\n", + "After hill transform: 0.34695865707223605\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508486394628\n", + "After adstock: 4191.841819727961\n", + "After hill transform: 0.011576457692737975\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717913359661\n", + "After adstock: 7648.894383947896\n", + "After hill transform: 0.3475806346284696\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759593811159\n", + "After adstock: 11556.981816033382\n", + "After hill transform: 0.0003355743580319767\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60215066533\n", + "After adstock: 54660.93548399866\n", + "After hill transform: 0.34695865707219986\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508486409529\n", + "After adstock: 4191.841819742862\n", + "After hill transform: 0.011576457692845056\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717913359661\n", + "After adstock: 7648.894383947896\n", + "After hill transform: 0.3475806346284696\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759593811159\n", + "After adstock: 11556.981816033382\n", + "After hill transform: 0.0003355743580319767\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60215066533\n", + "After adstock: 54660.93548399866\n", + "After hill transform: 0.34695865707219986\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508486394628\n", + "After adstock: 4191.841819727961\n", + "After hill transform: 0.011576457692737975\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717913374562\n", + "After adstock: 7648.894383962797\n", + "After hill transform: 0.3475806346296957\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.50\n", + "Adstocked value: 11,556.72\n", + "Saturated value: 0.0003\n", + "Final response: 181.2440\n", + "Raw spend: 11555.502059932915\n", + "After adstock: 11556.724282155137\n", + "After hill transform: 0.0003355519577136375\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.74\n", + "Adstocked value: 54,661.07\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0698\n", + "Raw spend: 54660.73558246395\n", + "After adstock: 54661.06891579729\n", + "After hill transform: 0.3469589814500631\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.37\n", + "Adstocked value: 4,191.70\n", + "Saturated value: 0.0116\n", + "Final response: 777.5873\n", + "Raw spend: 4191.3687106436\n", + "After adstock: 4191.702043976933\n", + "After hill transform: 0.011575453279847395\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.98\n", + "Adstocked value: 7,649.16\n", + "Saturated value: 0.3476\n", + "Final response: 9726.7447\n", + "Raw spend: 7648.981791190309\n", + "After adstock: 7649.158261778544\n", + "After hill transform: 0.34760234689776925\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.73\n", + "Adstocked value: 11,556.96\n", + "Saturated value: 0.0003\n", + "Final response: 181.2549\n", + "Raw spend: 11555.733840423334\n", + "After adstock: 11556.956062645557\n", + "After hill transform: 0.00033557211795533844\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.62\n", + "Adstocked value: 54,660.95\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0281\n", + "Raw spend: 54660.61549384519\n", + "After adstock: 54660.94882717852\n", + "After hill transform: 0.34695868951001546\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.49\n", + "Adstocked value: 4,191.83\n", + "Saturated value: 0.0116\n", + "Final response: 777.6480\n", + "Raw spend: 4191.4945088195245\n", + "After adstock: 4191.827842152858\n", + "After hill transform: 0.011576357249080245\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.74\n", + "Adstocked value: 7,648.92\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1979\n", + "Raw spend: 7648.744301142726\n", + "After adstock: 7648.920771730961\n", + "After hill transform: 0.3475828058605906\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2560\n", + "Raw spend: 11555.757018472377\n", + "After adstock: 11556.9792406946\n", + "After hill transform: 0.00033557413402386486\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0239\n", + "Raw spend: 54660.603484983316\n", + "After adstock: 54660.93681831665\n", + "After hill transform: 0.3469586603159817\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6541\n", + "Raw spend: 4191.507088637118\n", + "After adstock: 4191.840421970451\n", + "After hill transform: 0.011576447648348517\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1433\n", + "Raw spend: 7648.720552137967\n", + "After adstock: 7648.8970227262025\n", + "After hill transform: 0.3475808517517336\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.75933627728\n", + "After adstock: 11556.981558499503\n", + "After hill transform: 0.00033557433563116093\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60228409713\n", + "After adstock: 54660.93561743046\n", + "After hill transform: 0.34695865739657805\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508346618876\n", + "After adstock: 4191.841679952209\n", + "After hill transform: 0.011576456688298792\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1378\n", + "Raw spend: 7648.718177237492\n", + "After adstock: 7648.894647825727\n", + "After hill transform: 0.3475806563407965\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.75956805777\n", + "After adstock: 11556.981790279993\n", + "After hill transform: 0.00033557435579189497\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60216400851\n", + "After adstock: 54660.935497341845\n", + "After hill transform: 0.34695865710463764\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508472417053\n", + "After adstock: 4191.841805750386\n", + "After hill transform: 0.011576457592294058\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717939747444\n", + "After adstock: 7648.894410335679\n", + "After hill transform: 0.34758063679970225\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759568072672\n", + "After adstock: 11556.981790294894\n", + "After hill transform: 0.0003355743557931911\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60216400851\n", + "After adstock: 54660.935497341845\n", + "After hill transform: 0.34695865710463764\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508472417053\n", + "After adstock: 4191.841805750386\n", + "After hill transform: 0.011576457592294058\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717939747444\n", + "After adstock: 7648.894410335679\n", + "After hill transform: 0.34758063679970225\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.75956805777\n", + "After adstock: 11556.981790279993\n", + "After hill transform: 0.00033557435579189497\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60216402341\n", + "After adstock: 54660.935497356746\n", + "After hill transform: 0.34695865710467394\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508472417053\n", + "After adstock: 4191.841805750386\n", + "After hill transform: 0.011576457592294058\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717939747444\n", + "After adstock: 7648.894410335679\n", + "After hill transform: 0.34758063679970225\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.75956805777\n", + "After adstock: 11556.981790279993\n", + "After hill transform: 0.00033557435579189497\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60216400851\n", + "After adstock: 54660.935497341845\n", + "After hill transform: 0.34695865710463764\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508472431954\n", + "After adstock: 4191.841805765287\n", + "After hill transform: 0.011576457592401139\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717939747444\n", + "After adstock: 7648.894410335679\n", + "After hill transform: 0.34758063679970225\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.75956805777\n", + "After adstock: 11556.981790279993\n", + "After hill transform: 0.00033557435579189497\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60216400851\n", + "After adstock: 54660.935497341845\n", + "After hill transform: 0.34695865710463764\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508472417053\n", + "After adstock: 4191.841805750386\n", + "After hill transform: 0.011576457592294058\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717939762345\n", + "After adstock: 7648.89441035058\n", + "After hill transform: 0.3475806368009283\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,554.47\n", + "Adstocked value: 11,555.69\n", + "Saturated value: 0.0003\n", + "Final response: 181.1956\n", + "Raw spend: 11554.47118858832\n", + "After adstock: 11555.693410810543\n", + "After hill transform: 0.000335462302406534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,661.27\n", + "Adstocked value: 54,661.60\n", + "Saturated value: 0.3470\n", + "Final response: 49583.2554\n", + "Raw spend: 54661.269690911955\n", + "After adstock: 54661.60302424529\n", + "After hill transform: 0.34696027988185313\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,190.81\n", + "Adstocked value: 4,191.14\n", + "Saturated value: 0.0116\n", + "Final response: 777.3172\n", + "Raw spend: 4190.809208275619\n", + "After adstock: 4191.142541608952\n", + "After hill transform: 0.011571433285535476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,650.04\n", + "Adstocked value: 7,650.21\n", + "Saturated value: 0.3477\n", + "Final response: 9729.1767\n", + "Raw spend: 7650.03805645488\n", + "After adstock: 7650.214527043115\n", + "After hill transform: 0.3476892568540087\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.63\n", + "Adstocked value: 11,556.85\n", + "Saturated value: 0.0003\n", + "Final response: 181.2500\n", + "Raw spend: 11555.630730110826\n", + "After adstock: 11556.852952333049\n", + "After hill transform: 0.00033556314933205306\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.67\n", + "Adstocked value: 54,661.00\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0467\n", + "Raw spend: 54660.66891669885\n", + "After adstock: 54661.00225003219\n", + "After hill transform: 0.3469588193830909\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.44\n", + "Adstocked value: 4,191.77\n", + "Saturated value: 0.0116\n", + "Final response: 777.6210\n", + "Raw spend: 4191.43854600291\n", + "After adstock: 4191.771879336243\n", + "After hill transform: 0.011575955102337507\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.85\n", + "Adstocked value: 7,649.03\n", + "Saturated value: 0.3476\n", + "Final response: 9726.4412\n", + "Raw spend: 7648.849951418188\n", + "After adstock: 7649.026422006423\n", + "After hill transform: 0.3475914989351939\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.75\n", + "Adstocked value: 11,556.97\n", + "Saturated value: 0.0003\n", + "Final response: 181.2555\n", + "Raw spend: 11555.746684263077\n", + "After adstock: 11556.9689064853\n", + "After hill transform: 0.00033557323513469734\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.61\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0258\n", + "Raw spend: 54660.60883927754\n", + "After adstock: 54660.94217261088\n", + "After hill transform: 0.3469586733324903\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.50\n", + "Adstocked value: 4,191.83\n", + "Saturated value: 0.0116\n", + "Final response: 777.6514\n", + "Raw spend: 4191.5014797756385\n", + "After adstock: 4191.8348131089715\n", + "After hill transform: 0.01157640734270558\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.73\n", + "Adstocked value: 7,648.91\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1676\n", + "Raw spend: 7648.731140914518\n", + "After adstock: 7648.907611502753\n", + "After hill transform: 0.3475817230145504\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2560\n", + "Raw spend: 11555.7582796783\n", + "After adstock: 11556.980501900523\n", + "After hill transform: 0.0003355742437260631\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0237\n", + "Raw spend: 54660.60283153541\n", + "After adstock: 54660.93616486875\n", + "After hill transform: 0.346958658727423\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6544\n", + "Raw spend: 4191.507773152912\n", + "After adstock: 4191.841106486245\n", + "After hill transform: 0.011576452567329283\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1403\n", + "Raw spend: 7648.719259864151\n", + "After adstock: 7648.8957304523865\n", + "After hill transform: 0.3475807454212001\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759439219824\n", + "After adstock: 11556.981661442047\n", + "After hill transform: 0.00033557434458531075\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.6022307612\n", + "After adstock: 54660.935564094536\n", + "After hill transform: 0.3469586572669162\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508402490639\n", + "After adstock: 4191.841735823972\n", + "After hill transform: 0.011576457089797525\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1375\n", + "Raw spend: 7648.7180717591145\n", + "After adstock: 7648.89454234735\n", + "After hill transform: 0.3475806476618522\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759555173976\n", + "After adstock: 11556.981777396199\n", + "After hill transform: 0.00033557435467123655\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60217068378\n", + "After adstock: 54660.935504017114\n", + "After hill transform: 0.3469586571208655\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508465424411\n", + "After adstock: 4191.841798757744\n", + "After hill transform: 0.011576457542044399\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717952948611\n", + "After adstock: 7648.894423536846\n", + "After hill transform: 0.3475806378859173\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759566769391\n", + "After adstock: 11556.981788991614\n", + "After hill transform: 0.00033557435567982917\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.602164676035\n", + "After adstock: 54660.93549800937\n", + "After hill transform: 0.34695865710626045\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508471717789\n", + "After adstock: 4191.841805051122\n", + "After hill transform: 0.011576457587269093\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717941067561\n", + "After adstock: 7648.894411655796\n", + "After hill transform: 0.3475806369083238\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759566784292\n", + "After adstock: 11556.981789006515\n", + "After hill transform: 0.0003355743556811253\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.602164676035\n", + "After adstock: 54660.93549800937\n", + "After hill transform: 0.34695865710626045\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508471717789\n", + "After adstock: 4191.841805051122\n", + "After hill transform: 0.011576457587269093\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717941067561\n", + "After adstock: 7648.894411655796\n", + "After hill transform: 0.3475806369083238\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759566769391\n", + "After adstock: 11556.981788991614\n", + "After hill transform: 0.00033557435567982917\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.602164690936\n", + "After adstock: 54660.93549802427\n", + "After hill transform: 0.3469586571062967\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508471717789\n", + "After adstock: 4191.841805051122\n", + "After hill transform: 0.011576457587269093\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717941067561\n", + "After adstock: 7648.894411655796\n", + "After hill transform: 0.3475806369083238\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759566769391\n", + "After adstock: 11556.981788991614\n", + "After hill transform: 0.00033557435567982917\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.602164676035\n", + "After adstock: 54660.93549800937\n", + "After hill transform: 0.34695865710626045\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.50847173269\n", + "After adstock: 4191.841805066023\n", + "After hill transform: 0.011576457587376174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717941067561\n", + "After adstock: 7648.894411655796\n", + "After hill transform: 0.3475806369083238\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759566769391\n", + "After adstock: 11556.981788991614\n", + "After hill transform: 0.00033557435567982917\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.602164676035\n", + "After adstock: 54660.93549800937\n", + "After hill transform: 0.34695865710626045\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508471717789\n", + "After adstock: 4191.841805051122\n", + "After hill transform: 0.011576457587269093\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717941082462\n", + "After adstock: 7648.894411670697\n", + "After hill transform: 0.34758063690954993\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.75\n", + "Adstocked value: 11,556.97\n", + "Saturated value: 0.0003\n", + "Final response: 181.2556\n", + "Raw spend: 11555.748205557224\n", + "After adstock: 11556.970427779446\n", + "After hill transform: 0.00033557336745965323\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.61\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0255\n", + "Raw spend: 54660.60805106818\n", + "After adstock: 54660.941384401514\n", + "After hill transform: 0.34695867141632114\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.50\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6518\n", + "Raw spend: 4191.502305451941\n", + "After adstock: 4191.835638785274\n", + "After hill transform: 0.011576413276063801\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.73\n", + "Adstocked value: 7,648.91\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1640\n", + "Raw spend: 7648.729582153432\n", + "After adstock: 7648.906052741667\n", + "After hill transform: 0.3475815947570086\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2560\n", + "Raw spend: 11555.758430648175\n", + "After adstock: 11556.980652870398\n", + "After hill transform: 0.0003355742568577244\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0237\n", + "Raw spend: 54660.60275331525\n", + "After adstock: 54660.93608664859\n", + "After hill transform: 0.3469586585372666\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6544\n", + "Raw spend: 4191.507855091204\n", + "After adstock: 4191.841188424537\n", + "After hill transform: 0.011576453156143954\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1399\n", + "Raw spend: 7648.719105176147\n", + "After adstock: 7648.895575764383\n", + "After hill transform: 0.3475807326932024\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.75945315727\n", + "After adstock: 11556.981675379493\n", + "After hill transform: 0.00033557434579761786\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60222353996\n", + "After adstock: 54660.93555687329\n", + "After hill transform: 0.3469586572493611\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.50841005513\n", + "After adstock: 4191.841743388463\n", + "After hill transform: 0.011576457144156532\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1375\n", + "Raw spend: 7648.71805747842\n", + "After adstock: 7648.894528066655\n", + "After hill transform: 0.3475806464868118\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.75955540818\n", + "After adstock: 11556.981777630403\n", + "After hill transform: 0.00033557435469160806\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60217056243\n", + "After adstock: 54660.935503895766\n", + "After hill transform: 0.34695865712057056\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508465551523\n", + "After adstock: 4191.841798884856\n", + "After hill transform: 0.011576457542957835\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717952708646\n", + "After adstock: 7648.8944232968815\n", + "After hill transform: 0.34758063786617255\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.75956563327\n", + "After adstock: 11556.981787855493\n", + "After hill transform: 0.0003355743555810071\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.602165264674\n", + "After adstock: 54660.93549859801\n", + "After hill transform: 0.3469586571076914\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508471101162\n", + "After adstock: 4191.841804434495\n", + "After hill transform: 0.011576457582837965\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717942231669\n", + "After adstock: 7648.894412819905\n", + "After hill transform: 0.3475806370041087\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759565648172\n", + "After adstock: 11556.981787870394\n", + "After hill transform: 0.00033557435558230324\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.602165264674\n", + "After adstock: 54660.93549859801\n", + "After hill transform: 0.3469586571076914\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508471101162\n", + "After adstock: 4191.841804434495\n", + "After hill transform: 0.011576457582837965\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717942231669\n", + "After adstock: 7648.894412819905\n", + "After hill transform: 0.3475806370041087\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.75956563327\n", + "After adstock: 11556.981787855493\n", + "After hill transform: 0.0003355743555810071\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.602165279575\n", + "After adstock: 54660.93549861291\n", + "After hill transform: 0.3469586571077277\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508471101162\n", + "After adstock: 4191.841804434495\n", + "After hill transform: 0.011576457582837965\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717942231669\n", + "After adstock: 7648.894412819905\n", + "After hill transform: 0.3475806370041087\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.75956563327\n", + "After adstock: 11556.981787855493\n", + "After hill transform: 0.0003355743555810071\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.602165264674\n", + "After adstock: 54660.93549859801\n", + "After hill transform: 0.3469586571076914\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508471116063\n", + "After adstock: 4191.8418044493965\n", + "After hill transform: 0.011576457582945046\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717942231669\n", + "After adstock: 7648.894412819905\n", + "After hill transform: 0.3475806370041087\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.75956563327\n", + "After adstock: 11556.981787855493\n", + "After hill transform: 0.0003355743555810071\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.602165264674\n", + "After adstock: 54660.93549859801\n", + "After hill transform: 0.3469586571076914\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508471101162\n", + "After adstock: 4191.841804434495\n", + "After hill transform: 0.011576457582837965\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717942246571\n", + "After adstock: 7648.894412834806\n", + "After hill transform: 0.34758063700533476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.75\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2559\n", + "Raw spend: 11555.754619738882\n", + "After adstock: 11556.976841961105\n", + "After hill transform: 0.00033557392537732325\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0244\n", + "Raw spend: 54660.60472779913\n", + "After adstock: 54660.93806113247\n", + "After hill transform: 0.34695866333731795\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6534\n", + "Raw spend: 4191.505786733689\n", + "After adstock: 4191.839120067022\n", + "After hill transform: 0.011576438292778355\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1489\n", + "Raw spend: 7648.723009959073\n", + "After adstock: 7648.8994805473085\n", + "After hill transform: 0.34758105398551437\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759071043833\n", + "After adstock: 11556.981293266055\n", + "After hill transform: 0.00033557431256062224\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0236\n", + "Raw spend: 54660.60242151812\n", + "After adstock: 54660.93575485145\n", + "After hill transform: 0.3469586577306541\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6546\n", + "Raw spend: 4191.508202664415\n", + "After adstock: 4191.841535997748\n", + "After hill transform: 0.011576455653831133\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1384\n", + "Raw spend: 7648.71844900441\n", + "After adstock: 7648.894919592645\n", + "After hill transform: 0.3475806787022512\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759516174327\n", + "After adstock: 11556.98173839655\n", + "After hill transform: 0.0003355743512789684\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60219089002\n", + "After adstock: 54660.93552422336\n", + "After hill transform: 0.3469586571699877\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508444257487\n", + "After adstock: 4191.84177759082\n", + "After hill transform: 0.011576457389937272\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1374\n", + "Raw spend: 7648.717992908943\n", + "After adstock: 7648.894463497179\n", + "After hill transform: 0.3475806411739229\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759560687377\n", + "After adstock: 11556.9817829096\n", + "After hill transform: 0.00033557435515080324\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60216782721\n", + "After adstock: 54660.935501160544\n", + "After hill transform: 0.3469586571139211\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508468416795\n", + "After adstock: 4191.841801750128\n", + "After hill transform: 0.0115764575635479\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717947299397\n", + "After adstock: 7648.894417887632\n", + "After hill transform: 0.3475806374210901\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759565138682\n", + "After adstock: 11556.981787360904\n", + "After hill transform: 0.0003355743555379868\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.602165520926\n", + "After adstock: 54660.93549885426\n", + "After hill transform: 0.3469586571083144\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508470832726\n", + "After adstock: 4191.841804166059\n", + "After hill transform: 0.011576457580908963\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717942738443\n", + "After adstock: 7648.894413326678\n", + "After hill transform: 0.3475806370458069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759565153583\n", + "After adstock: 11556.981787375806\n", + "After hill transform: 0.0003355743555392829\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.602165520926\n", + "After adstock: 54660.93549885426\n", + "After hill transform: 0.3469586571083144\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508470832726\n", + "After adstock: 4191.841804166059\n", + "After hill transform: 0.011576457580908963\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717942738443\n", + "After adstock: 7648.894413326678\n", + "After hill transform: 0.3475806370458069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759565138682\n", + "After adstock: 11556.981787360904\n", + "After hill transform: 0.0003355743555379868\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60216553583\n", + "After adstock: 54660.93549886916\n", + "After hill transform: 0.3469586571083506\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508470832726\n", + "After adstock: 4191.841804166059\n", + "After hill transform: 0.011576457580908963\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717942738443\n", + "After adstock: 7648.894413326678\n", + "After hill transform: 0.3475806370458069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759565138682\n", + "After adstock: 11556.981787360904\n", + "After hill transform: 0.0003355743555379868\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.602165520926\n", + "After adstock: 54660.93549885426\n", + "After hill transform: 0.3469586571083144\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508470847627\n", + "After adstock: 4191.84180418096\n", + "After hill transform: 0.011576457581016044\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717942738443\n", + "After adstock: 7648.894413326678\n", + "After hill transform: 0.3475806370458069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759565138682\n", + "After adstock: 11556.981787360904\n", + "After hill transform: 0.0003355743555379868\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.602165520926\n", + "After adstock: 54660.93549885426\n", + "After hill transform: 0.3469586571083144\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508470832726\n", + "After adstock: 4191.841804166059\n", + "After hill transform: 0.011576457580908963\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717942753344\n", + "After adstock: 7648.894413341579\n", + "After hill transform: 0.34758063704703296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.73\n", + "Adstocked value: 11,556.96\n", + "Saturated value: 0.0003\n", + "Final response: 181.2549\n", + "Raw spend: 11555.734829957439\n", + "After adstock: 11556.957052179661\n", + "After hill transform: 0.0003355722040266355\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.61\n", + "Adstocked value: 54,660.95\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0279\n", + "Raw spend: 54660.614981145445\n", + "After adstock: 54660.94831447878\n", + "After hill transform: 0.34695868826362153\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.50\n", + "Adstocked value: 4,191.83\n", + "Saturated value: 0.0116\n", + "Final response: 777.6483\n", + "Raw spend: 4191.495045888987\n", + "After adstock: 4191.82837922232\n", + "After hill transform: 0.011576361108482536\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.74\n", + "Adstocked value: 7,648.92\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1956\n", + "Raw spend: 7648.743287238903\n", + "After adstock: 7648.919757827138\n", + "After hill transform: 0.3475827224348636\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2560\n", + "Raw spend: 11555.757091620557\n", + "After adstock: 11556.97931384278\n", + "After hill transform: 0.00033557414038643826\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0239\n", + "Raw spend: 54660.60344708338\n", + "After adstock: 54660.93678041671\n", + "After hill transform: 0.34695866022384536\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6541\n", + "Raw spend: 4191.507128338352\n", + "After adstock: 4191.840461671685\n", + "After hill transform: 0.011576447933644471\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1431\n", + "Raw spend: 7648.720477188489\n", + "After adstock: 7648.896947776724\n", + "After hill transform: 0.34758084558476043\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.75931778687\n", + "After adstock: 11556.981540009092\n", + "After hill transform: 0.0003355743340228278\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60229367717\n", + "After adstock: 54660.935627010505\n", + "After hill transform: 0.34695865741986753\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508336583289\n", + "After adstock: 4191.841669916622\n", + "After hill transform: 0.011576456616182297\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1378\n", + "Raw spend: 7648.718196183448\n", + "After adstock: 7648.894666771683\n", + "After hill transform: 0.3475806578997027\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.7595404035\n", + "After adstock: 11556.981762625723\n", + "After hill transform: 0.0003355743533864708\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60217833655\n", + "After adstock: 54660.935511669886\n", + "After hill transform: 0.3469586571394697\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508457407782\n", + "After adstock: 4191.841790741115\n", + "After hill transform: 0.011576457484436291\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717968082943\n", + "After adstock: 7648.894438671178\n", + "After hill transform: 0.34758063913119647\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759562665164\n", + "After adstock: 11556.981784887386\n", + "After hill transform: 0.00033557435532283517\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60216680249\n", + "After adstock: 54660.93550013583\n", + "After hill transform: 0.34695865711143\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508469490232\n", + "After adstock: 4191.841802823565\n", + "After hill transform: 0.011576457571261696\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717945272892\n", + "After adstock: 7648.8944158611275\n", + "After hill transform: 0.3475806372543458\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759562680065\n", + "After adstock: 11556.981784902287\n", + "After hill transform: 0.0003355743553241313\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60216680249\n", + "After adstock: 54660.93550013583\n", + "After hill transform: 0.34695865711143\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508469490232\n", + "After adstock: 4191.841802823565\n", + "After hill transform: 0.011576457571261696\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717945272892\n", + "After adstock: 7648.8944158611275\n", + "After hill transform: 0.3475806372543458\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759562665164\n", + "After adstock: 11556.981784887386\n", + "After hill transform: 0.00033557435532283517\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60216681739\n", + "After adstock: 54660.93550015073\n", + "After hill transform: 0.3469586571114662\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508469490232\n", + "After adstock: 4191.841802823565\n", + "After hill transform: 0.011576457571261696\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717945272892\n", + "After adstock: 7648.8944158611275\n", + "After hill transform: 0.3475806372543458\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759562665164\n", + "After adstock: 11556.981784887386\n", + "After hill transform: 0.00033557435532283517\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60216680249\n", + "After adstock: 54660.93550013583\n", + "After hill transform: 0.34695865711143\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508469505133\n", + "After adstock: 4191.841802838466\n", + "After hill transform: 0.011576457571368777\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717945272892\n", + "After adstock: 7648.8944158611275\n", + "After hill transform: 0.3475806372543458\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759562665164\n", + "After adstock: 11556.981784887386\n", + "After hill transform: 0.00033557435532283517\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60216680249\n", + "After adstock: 54660.93550013583\n", + "After hill transform: 0.34695865711143\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508469490232\n", + "After adstock: 4191.841802823565\n", + "After hill transform: 0.011576457571261696\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717945287794\n", + "After adstock: 7648.894415876029\n", + "After hill transform: 0.3475806372555719\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.74\n", + "Adstocked value: 11,556.96\n", + "Saturated value: 0.0003\n", + "Final response: 181.2551\n", + "Raw spend: 11555.737753105386\n", + "After adstock: 11556.959975327609\n", + "After hill transform: 0.0003355724582869173\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.61\n", + "Adstocked value: 54,660.95\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0274\n", + "Raw spend: 54660.61346661764\n", + "After adstock: 54660.94679995097\n", + "After hill transform: 0.3469586845817428\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.50\n", + "Adstocked value: 4,191.83\n", + "Saturated value: 0.0116\n", + "Final response: 777.6490\n", + "Raw spend: 4191.496632416975\n", + "After adstock: 4191.8299657503085\n", + "After hill transform: 0.011576372509339622\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.74\n", + "Adstocked value: 7,648.92\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1887\n", + "Raw spend: 7648.740292090782\n", + "After adstock: 7648.916762679017\n", + "After hill transform: 0.34758247598898395\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2560\n", + "Raw spend: 11555.757381709185\n", + "After adstock: 11556.979603931408\n", + "After hill transform: 0.000335574165618922\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0239\n", + "Raw spend: 54660.60329678401\n", + "After adstock: 54660.93663011734\n", + "After hill transform: 0.34695865985846147\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6542\n", + "Raw spend: 4191.507285782906\n", + "After adstock: 4191.840619116239\n", + "After hill transform: 0.011576449065052504\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1424\n", + "Raw spend: 7648.720179954681\n", + "After adstock: 7648.896650542916\n", + "After hill transform: 0.34758082112784683\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759344569566\n", + "After adstock: 11556.981566791788\n", + "After hill transform: 0.00033557433635244063\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.602279800645\n", + "After adstock: 54660.93561313398\n", + "After hill transform: 0.3469586573861331\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508351119499\n", + "After adstock: 4191.841684452832\n", + "After hill transform: 0.011576456720640605\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1378\n", + "Raw spend: 7648.718168741071\n", + "After adstock: 7648.894639329306\n", + "After hill transform: 0.34758065564169627\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759540855604\n", + "After adstock: 11556.981763077827\n", + "After hill transform: 0.00033557435342579573\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60217810231\n", + "After adstock: 54660.935511435644\n", + "After hill transform: 0.3469586571389003\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508457653158\n", + "After adstock: 4191.841790986491\n", + "After hill transform: 0.011576457486199582\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71796761971\n", + "After adstock: 7648.894438207945\n", + "After hill transform: 0.34758063909308085\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759560484208\n", + "After adstock: 11556.98178270643\n", + "After hill transform: 0.00033557435513313123\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60216793247\n", + "After adstock: 54660.935501265805\n", + "After hill transform: 0.34695865711417695\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508468306524\n", + "After adstock: 4191.841801639857\n", + "After hill transform: 0.011576457562755486\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179475075745\n", + "After adstock: 7648.89441809581\n", + "After hill transform: 0.3475806374382194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.75956049911\n", + "After adstock: 11556.981782721332\n", + "After hill transform: 0.0003355743551344274\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60216793247\n", + "After adstock: 54660.935501265805\n", + "After hill transform: 0.34695865711417695\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508468306524\n", + "After adstock: 4191.841801639857\n", + "After hill transform: 0.011576457562755486\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179475075745\n", + "After adstock: 7648.89441809581\n", + "After hill transform: 0.3475806374382194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759560484208\n", + "After adstock: 11556.98178270643\n", + "After hill transform: 0.00033557435513313123\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60216794737\n", + "After adstock: 54660.93550128071\n", + "After hill transform: 0.34695865711421325\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508468306524\n", + "After adstock: 4191.841801639857\n", + "After hill transform: 0.011576457562755486\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179475075745\n", + "After adstock: 7648.89441809581\n", + "After hill transform: 0.3475806374382194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759560484208\n", + "After adstock: 11556.98178270643\n", + "After hill transform: 0.00033557435513313123\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60216793247\n", + "After adstock: 54660.935501265805\n", + "After hill transform: 0.34695865711417695\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508468321425\n", + "After adstock: 4191.8418016547585\n", + "After hill transform: 0.011576457562862567\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179475075745\n", + "After adstock: 7648.89441809581\n", + "After hill transform: 0.3475806374382194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759560484208\n", + "After adstock: 11556.98178270643\n", + "After hill transform: 0.00033557435513313123\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60216793247\n", + "After adstock: 54660.935501265805\n", + "After hill transform: 0.34695865711417695\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508468306524\n", + "After adstock: 4191.841801639857\n", + "After hill transform: 0.011576457562755486\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717947522476\n", + "After adstock: 7648.894418110711\n", + "After hill transform: 0.34758063743944545\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.74\n", + "Adstocked value: 11,556.96\n", + "Saturated value: 0.0003\n", + "Final response: 181.2552\n", + "Raw spend: 11555.740804783714\n", + "After adstock: 11556.963027005937\n", + "After hill transform: 0.0003355727237271227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.61\n", + "Adstocked value: 54,660.95\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0269\n", + "Raw spend: 54660.61188551378\n", + "After adstock: 54660.94521884712\n", + "After hill transform: 0.34695868073801495\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.50\n", + "Adstocked value: 4,191.83\n", + "Saturated value: 0.0116\n", + "Final response: 777.6498\n", + "Raw spend: 4191.498288713234\n", + "After adstock: 4191.831622046567\n", + "After hill transform: 0.011576384411561677\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.74\n", + "Adstocked value: 7,648.91\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1815\n", + "Raw spend: 7648.7371652200445\n", + "After adstock: 7648.91363580828\n", + "After hill transform: 0.34758221870472766\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2560\n", + "Raw spend: 11555.757684914159\n", + "After adstock: 11556.979907136381\n", + "After hill transform: 0.0003355741919922927\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0238\n", + "Raw spend: 54660.603139690604\n", + "After adstock: 54660.93647302394\n", + "After hill transform: 0.34695865947656096\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6542\n", + "Raw spend: 4191.507450347195\n", + "After adstock: 4191.840783680528\n", + "After hill transform: 0.011576450247623542\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1417\n", + "Raw spend: 7648.7198692788215\n", + "After adstock: 7648.896339867057\n", + "After hill transform: 0.34758079556489774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759372927203\n", + "After adstock: 11556.981595149426\n", + "After hill transform: 0.0003355743388190451\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60226510828\n", + "After adstock: 54660.93559844162\n", + "After hill transform: 0.34695865735041537\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508366510591\n", + "After adstock: 4191.841699843924\n", + "After hill transform: 0.011576456831242164\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1377\n", + "Raw spend: 7648.718139684699\n", + "After adstock: 7648.894610272934\n", + "After hill transform: 0.34758065325088744\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759541728508\n", + "After adstock: 11556.981763950731\n", + "After hill transform: 0.0003355743535017227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60217765005\n", + "After adstock: 54660.935510983385\n", + "After hill transform: 0.34695865713780083\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508458126931\n", + "After adstock: 4191.841791460264\n", + "After hill transform: 0.011576457489604154\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717966725287\n", + "After adstock: 7648.894437313522\n", + "After hill transform: 0.34758063901948616\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759558608637\n", + "After adstock: 11556.98178083086\n", + "After hill transform: 0.00033557435496999036\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.602168904225\n", + "After adstock: 54660.93550223756\n", + "After hill transform: 0.3469586571165394\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508467288565\n", + "After adstock: 4191.841800621898\n", + "After hill transform: 0.011576457555440354\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949429346\n", + "After adstock: 7648.894420017581\n", + "After hill transform: 0.34758063759634605\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.75956029665\n", + "After adstock: 11556.981782518873\n", + "After hill transform: 0.00033557435511681713\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60216802965\n", + "After adstock: 54660.93550136298\n", + "After hill transform: 0.3469586571144132\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508468204728\n", + "After adstock: 4191.841801538061\n", + "After hill transform: 0.01157645756202397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717947699752\n", + "After adstock: 7648.894418287987\n", + "After hill transform: 0.347580637454032\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759560465453\n", + "After adstock: 11556.981782687675\n", + "After hill transform: 0.00033557435513149983\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60216794219\n", + "After adstock: 54660.935501275526\n", + "After hill transform: 0.3469586571142006\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508468296344\n", + "After adstock: 4191.841801629677\n", + "After hill transform: 0.011576457562682331\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717947526792\n", + "After adstock: 7648.894418115027\n", + "After hill transform: 0.3475806374398006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759560482333\n", + "After adstock: 11556.981782704555\n", + "After hill transform: 0.00033557435513296817\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.602167933444\n", + "After adstock: 54660.93550126678\n", + "After hill transform: 0.34695865711417934\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.5084683055065\n", + "After adstock: 4191.84180163884\n", + "After hill transform: 0.011576457562748173\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717947509496\n", + "After adstock: 7648.894418097731\n", + "After hill transform: 0.34758063743837747\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759560497234\n", + "After adstock: 11556.981782719457\n", + "After hill transform: 0.0003355743551342643\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.602167933444\n", + "After adstock: 54660.93550126678\n", + "After hill transform: 0.34695865711417934\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.5084683055065\n", + "After adstock: 4191.84180163884\n", + "After hill transform: 0.011576457562748173\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717947509496\n", + "After adstock: 7648.894418097731\n", + "After hill transform: 0.34758063743837747\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759560482333\n", + "After adstock: 11556.981782704555\n", + "After hill transform: 0.00033557435513296817\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.602167948346\n", + "After adstock: 54660.93550128168\n", + "After hill transform: 0.3469586571142156\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.5084683055065\n", + "After adstock: 4191.84180163884\n", + "After hill transform: 0.011576457562748173\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717947509496\n", + "After adstock: 7648.894418097731\n", + "After hill transform: 0.34758063743837747\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759560482333\n", + "After adstock: 11556.981782704555\n", + "After hill transform: 0.00033557435513296817\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.602167933444\n", + "After adstock: 54660.93550126678\n", + "After hill transform: 0.34695865711417934\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508468320408\n", + "After adstock: 4191.841801653741\n", + "After hill transform: 0.011576457562855254\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717947509496\n", + "After adstock: 7648.894418097731\n", + "After hill transform: 0.34758063743837747\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759560482333\n", + "After adstock: 11556.981782704555\n", + "After hill transform: 0.00033557435513296817\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.602167933444\n", + "After adstock: 54660.93550126678\n", + "After hill transform: 0.34695865711417934\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.5084683055065\n", + "After adstock: 4191.84180163884\n", + "After hill transform: 0.011576457562748173\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179475243975\n", + "After adstock: 7648.894418112633\n", + "After hill transform: 0.34758063743960355\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.67\n", + "Adstocked value: 11,556.89\n", + "Saturated value: 0.0003\n", + "Final response: 181.2517\n", + "Raw spend: 11555.665771237123\n", + "After adstock: 11556.887993459346\n", + "After hill transform: 0.00033556619722132405\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.65\n", + "Adstocked value: 54,660.98\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0404\n", + "Raw spend: 54660.65076137908\n", + "After adstock: 54660.98409471242\n", + "After hill transform: 0.34695877524680035\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.46\n", + "Adstocked value: 4,191.79\n", + "Saturated value: 0.0116\n", + "Final response: 777.6302\n", + "Raw spend: 4191.457564498597\n", + "After adstock: 4191.79089783193\n", + "After hill transform: 0.011576091767601802\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.81\n", + "Adstocked value: 7,648.99\n", + "Saturated value: 0.3476\n", + "Final response: 9726.3585\n", + "Raw spend: 7648.814047115976\n", + "After adstock: 7648.990517704211\n", + "After hill transform: 0.3475885446735302\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.75\n", + "Adstocked value: 11,556.97\n", + "Saturated value: 0.0003\n", + "Final response: 181.2557\n", + "Raw spend: 11555.750181557813\n", + "After adstock: 11556.972403780035\n", + "After hill transform: 0.0003355735393358614\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.61\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0252\n", + "Raw spend: 54660.607027278005\n", + "After adstock: 54660.94036061134\n", + "After hill transform: 0.3469586689274453\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.50\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6523\n", + "Raw spend: 4191.503377924816\n", + "After adstock: 4191.836711258149\n", + "After hill transform: 0.011576420982919383\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.73\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1594\n", + "Raw spend: 7648.727557470144\n", + "After adstock: 7648.9040280583795\n", + "After hill transform: 0.3475814281625811\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.758622589881\n", + "After adstock: 11556.980844812104\n", + "After hill transform: 0.0003355742735531981\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0237\n", + "Raw spend: 54660.6026538679\n", + "After adstock: 54660.935987201236\n", + "After hill transform: 0.346958658295506\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6545\n", + "Raw spend: 4191.507959267437\n", + "After adstock: 4191.84129260077\n", + "After hill transform: 0.011576453904762151\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1395\n", + "Raw spend: 7648.718908505561\n", + "After adstock: 7648.895379093796\n", + "After hill transform: 0.3475807165108047\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759466693087\n", + "After adstock: 11556.98168891531\n", + "After hill transform: 0.0003355743469749905\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60221652689\n", + "After adstock: 54660.93554986022\n", + "After hill transform: 0.346958657232312\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508417401699\n", + "After adstock: 4191.841750735032\n", + "After hill transform: 0.011576457196949535\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1375\n", + "Raw spend: 7648.718043609103\n", + "After adstock: 7648.894514197338\n", + "After hill transform: 0.3475806453456203\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759551103409\n", + "After adstock: 11556.981773325631\n", + "After hill transform: 0.0003355743543171704\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60217279279\n", + "After adstock: 54660.93550612612\n", + "After hill transform: 0.3469586571259926\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508463215126\n", + "After adstock: 4191.841796548459\n", + "After hill transform: 0.011576457526168309\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179571194565\n", + "After adstock: 7648.894427707692\n", + "After hill transform: 0.3475806382291017\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.75955954444\n", + "After adstock: 11556.981781766663\n", + "After hill transform: 0.0003355743550513883\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60216841938\n", + "After adstock: 54660.93550175271\n", + "After hill transform: 0.34695865711536067\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508467796469\n", + "After adstock: 4191.841801129802\n", + "After hill transform: 0.011576457559090187\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948470492\n", + "After adstock: 7648.894419058727\n", + "After hill transform: 0.3475806375174499\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759559559341\n", + "After adstock: 11556.981781781564\n", + "After hill transform: 0.0003355743550526845\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60216841938\n", + "After adstock: 54660.93550175271\n", + "After hill transform: 0.34695865711536067\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508467796469\n", + "After adstock: 4191.841801129802\n", + "After hill transform: 0.011576457559090187\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948470492\n", + "After adstock: 7648.894419058727\n", + "After hill transform: 0.3475806375174499\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.75955954444\n", + "After adstock: 11556.981781766663\n", + "After hill transform: 0.0003355743550513883\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60216843428\n", + "After adstock: 54660.93550176761\n", + "After hill transform: 0.3469586571153969\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508467796469\n", + "After adstock: 4191.841801129802\n", + "After hill transform: 0.011576457559090187\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948470492\n", + "After adstock: 7648.894419058727\n", + "After hill transform: 0.3475806375174499\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.75955954444\n", + "After adstock: 11556.981781766663\n", + "After hill transform: 0.0003355743550513883\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60216841938\n", + "After adstock: 54660.93550175271\n", + "After hill transform: 0.34695865711536067\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.50846781137\n", + "After adstock: 4191.841801144703\n", + "After hill transform: 0.011576457559197268\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948470492\n", + "After adstock: 7648.894419058727\n", + "After hill transform: 0.3475806375174499\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.75955954444\n", + "After adstock: 11556.981781766663\n", + "After hill transform: 0.0003355743550513883\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60216841938\n", + "After adstock: 54660.93550175271\n", + "After hill transform: 0.34695865711536067\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508467796469\n", + "After adstock: 4191.841801129802\n", + "After hill transform: 0.011576457559090187\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948485393\n", + "After adstock: 7648.894419073628\n", + "After hill transform: 0.34758063751867596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.75\n", + "Adstocked value: 11,556.97\n", + "Saturated value: 0.0003\n", + "Final response: 181.2557\n", + "Raw spend: 11555.751666248867\n", + "After adstock: 11556.97388847109\n", + "After hill transform: 0.00033557366847709067\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.61\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0249\n", + "Raw spend: 54660.60625803775\n", + "After adstock: 54660.93959137108\n", + "After hill transform: 0.34695866705739076\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.50\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6527\n", + "Raw spend: 4191.504183739057\n", + "After adstock: 4191.83751707239\n", + "After hill transform: 0.011576426773551775\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.73\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1559\n", + "Raw spend: 7648.726036205107\n", + "After adstock: 7648.902506793343\n", + "After hill transform: 0.3475813029902697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.758770214883\n", + "After adstock: 11556.980992437106\n", + "After hill transform: 0.0003355742863939165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0236\n", + "Raw spend: 54660.602577381214\n", + "After adstock: 54660.93591071455\n", + "After hill transform: 0.3469586581095638\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6545\n", + "Raw spend: 4191.508039390727\n", + "After adstock: 4191.84137272406\n", + "After hill transform: 0.01157645448053412\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1391\n", + "Raw spend: 7648.718757243953\n", + "After adstock: 7648.8952278321885\n", + "After hill transform: 0.3475807040647367\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759480611485\n", + "After adstock: 11556.981702833707\n", + "After hill transform: 0.0003355743481856408\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60220931556\n", + "After adstock: 54660.9355426489\n", + "After hill transform: 0.34695865721478103\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508424955895\n", + "After adstock: 4191.841758289228\n", + "After hill transform: 0.011576457251234563\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1374\n", + "Raw spend: 7648.718029347839\n", + "After adstock: 7648.894499936074\n", + "After hill transform: 0.34758064417217865\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759551651145\n", + "After adstock: 11556.981773873367\n", + "After hill transform: 0.0003355743543648136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.602172508996\n", + "After adstock: 54660.93550584233\n", + "After hill transform: 0.3469586571253027\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508463512411\n", + "After adstock: 4191.841796845744\n", + "After hill transform: 0.011576457528304624\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717956558226\n", + "After adstock: 7648.894427146462\n", + "After hill transform: 0.34758063818292273\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.75955875511\n", + "After adstock: 11556.981780977332\n", + "After hill transform: 0.00033557435498273076\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.602168828336\n", + "After adstock: 54660.93550216167\n", + "After hill transform: 0.3469586571163549\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508467368063\n", + "After adstock: 4191.841800701396\n", + "After hill transform: 0.011576457556011631\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949279266\n", + "After adstock: 7648.894419867501\n", + "After hill transform: 0.34758063758399715\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759559465507\n", + "After adstock: 11556.98178168773\n", + "After hill transform: 0.00033557435504452253\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.602168460275\n", + "After adstock: 54660.93550179361\n", + "After hill transform: 0.3469586571154601\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508467753628\n", + "After adstock: 4191.841801086961\n", + "After hill transform: 0.01157645755878233\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794855137\n", + "After adstock: 7648.894419139605\n", + "After hill transform: 0.34758063752410456\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759559480408\n", + "After adstock: 11556.98178170263\n", + "After hill transform: 0.0003355743550458187\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.602168460275\n", + "After adstock: 54660.93550179361\n", + "After hill transform: 0.3469586571154601\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508467753628\n", + "After adstock: 4191.841801086961\n", + "After hill transform: 0.01157645755878233\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794855137\n", + "After adstock: 7648.894419139605\n", + "After hill transform: 0.34758063752410456\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759559465507\n", + "After adstock: 11556.98178168773\n", + "After hill transform: 0.00033557435504452253\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.602168475176\n", + "After adstock: 54660.93550180851\n", + "After hill transform: 0.3469586571154963\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508467753628\n", + "After adstock: 4191.841801086961\n", + "After hill transform: 0.01157645755878233\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794855137\n", + "After adstock: 7648.894419139605\n", + "After hill transform: 0.34758063752410456\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759559465507\n", + "After adstock: 11556.98178168773\n", + "After hill transform: 0.00033557435504452253\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.602168460275\n", + "After adstock: 54660.93550179361\n", + "After hill transform: 0.3469586571154601\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508467768529\n", + "After adstock: 4191.841801101862\n", + "After hill transform: 0.01157645755888941\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794855137\n", + "After adstock: 7648.894419139605\n", + "After hill transform: 0.34758063752410456\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759559465507\n", + "After adstock: 11556.98178168773\n", + "After hill transform: 0.00033557435504452253\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.602168460275\n", + "After adstock: 54660.93550179361\n", + "After hill transform: 0.3469586571154601\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508467753628\n", + "After adstock: 4191.841801086961\n", + "After hill transform: 0.01157645755878233\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948566271\n", + "After adstock: 7648.894419154506\n", + "After hill transform: 0.3475806375253307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.72\n", + "Adstocked value: 11,556.94\n", + "Saturated value: 0.0003\n", + "Final response: 181.2542\n", + "Raw spend: 11555.72008353621\n", + "After adstock: 11556.942305758432\n", + "After hill transform: 0.00033557092136028834\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.62\n", + "Adstocked value: 54,660.96\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0306\n", + "Raw spend: 54660.622621457595\n", + "After adstock: 54660.95595479093\n", + "After hill transform: 0.34695870683752983\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.49\n", + "Adstocked value: 4,191.82\n", + "Saturated value: 0.0116\n", + "Final response: 777.6444\n", + "Raw spend: 4191.487042325266\n", + "After adstock: 4191.820375658599\n", + "After hill transform: 0.011576303594639226\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.76\n", + "Adstocked value: 7,648.93\n", + "Saturated value: 0.3476\n", + "Final response: 9726.2304\n", + "Raw spend: 7648.758396911708\n", + "After adstock: 7648.934867499943\n", + "After hill transform: 0.34758396568420435\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2559\n", + "Raw spend: 11555.755611872577\n", + "After adstock: 11556.9778340948\n", + "After hill transform: 0.0003355740116750464\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0242\n", + "Raw spend: 54660.60421376001\n", + "After adstock: 54660.937547093345\n", + "After hill transform: 0.3469586620876678\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6537\n", + "Raw spend: 4191.506325210792\n", + "After adstock: 4191.839658544125\n", + "After hill transform: 0.011576442162312368\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1466\n", + "Raw spend: 7648.721993387404\n", + "After adstock: 7648.898463975639\n", + "After hill transform: 0.34758097034023655\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759164706215\n", + "After adstock: 11556.981386928437\n", + "After hill transform: 0.0003355743207075645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0236\n", + "Raw spend: 54660.602372990244\n", + "After adstock: 54660.93570632358\n", + "After hill transform: 0.34695865761268085\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6546\n", + "Raw spend: 4191.508253499344\n", + "After adstock: 4191.841586832677\n", + "After hill transform: 0.011576456019134778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1382\n", + "Raw spend: 7648.718353034973\n", + "After adstock: 7648.894823623208\n", + "After hill transform: 0.347580670805719\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759519989577\n", + "After adstock: 11556.9817422118\n", + "After hill transform: 0.00033557435161082655\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.602188913275\n", + "After adstock: 54660.93552224661\n", + "After hill transform: 0.3469586571651822\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508446328199\n", + "After adstock: 4191.841779661532\n", + "After hill transform: 0.011576457404817568\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1374\n", + "Raw spend: 7648.717988999731\n", + "After adstock: 7648.894459587966\n", + "After hill transform: 0.3475806408522661\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759555517914\n", + "After adstock: 11556.981777740137\n", + "After hill transform: 0.000335574354701153\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.602170505575\n", + "After adstock: 54660.93550383891\n", + "After hill transform: 0.3469586571204323\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508465611085\n", + "After adstock: 4191.841798944418\n", + "After hill transform: 0.011576457543385852\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717952596206\n", + "After adstock: 7648.894423184441\n", + "After hill transform: 0.3475806378569207\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759559070748\n", + "After adstock: 11556.98178129297\n", + "After hill transform: 0.00033557435501018563\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.6021686648\n", + "After adstock: 54660.93550199814\n", + "After hill transform: 0.3469586571159573\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508467539374\n", + "After adstock: 4191.841800872707\n", + "After hill transform: 0.011576457557242683\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948955853\n", + "After adstock: 7648.894419544088\n", + "After hill transform: 0.3475806375573862\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759559085649\n", + "After adstock: 11556.981781307872\n", + "After hill transform: 0.00033557435501148174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.6021686648\n", + "After adstock: 54660.93550199814\n", + "After hill transform: 0.3469586571159573\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508467539374\n", + "After adstock: 4191.841800872707\n", + "After hill transform: 0.011576457557242683\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948955853\n", + "After adstock: 7648.894419544088\n", + "After hill transform: 0.3475806375573862\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759559070748\n", + "After adstock: 11556.98178129297\n", + "After hill transform: 0.00033557435501018563\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.6021686797\n", + "After adstock: 54660.93550201304\n", + "After hill transform: 0.34695865711599355\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508467539374\n", + "After adstock: 4191.841800872707\n", + "After hill transform: 0.011576457557242683\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948955853\n", + "After adstock: 7648.894419544088\n", + "After hill transform: 0.3475806375573862\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759559070748\n", + "After adstock: 11556.98178129297\n", + "After hill transform: 0.00033557435501018563\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.6021686648\n", + "After adstock: 54660.93550199814\n", + "After hill transform: 0.3469586571159573\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508467554275\n", + "After adstock: 4191.841800887608\n", + "After hill transform: 0.011576457557349764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948955853\n", + "After adstock: 7648.894419544088\n", + "After hill transform: 0.3475806375573862\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759559070748\n", + "After adstock: 11556.98178129297\n", + "After hill transform: 0.00033557435501018563\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.6021686648\n", + "After adstock: 54660.93550199814\n", + "After hill transform: 0.3469586571159573\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508467539374\n", + "After adstock: 4191.841800872707\n", + "After hill transform: 0.011576457557242683\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948970754\n", + "After adstock: 7648.894419558989\n", + "After hill transform: 0.3475806375586123\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2560\n", + "Raw spend: 11555.757799235667\n", + "After adstock: 11556.98002145789\n", + "After hill transform: 0.00033557420193620495\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0238\n", + "Raw spend: 54660.603080458655\n", + "After adstock: 54660.93641379199\n", + "After hill transform: 0.34695865933256564\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6543\n", + "Raw spend: 4191.507512395196\n", + "After adstock: 4191.840845728529\n", + "After hill transform: 0.011576450693505035\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1414\n", + "Raw spend: 7648.719752141259\n", + "After adstock: 7648.896222729494\n", + "After hill transform: 0.3475807859266156\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.75938308724\n", + "After adstock: 11556.981605309462\n", + "After hill transform: 0.00033557433970278543\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.602259844185\n", + "After adstock: 54660.93559317752\n", + "After hill transform: 0.3469586573376181\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508372024956\n", + "After adstock: 4191.841705358289\n", + "After hill transform: 0.011576456870868808\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1377\n", + "Raw spend: 7648.7181292743935\n", + "After adstock: 7648.894599862629\n", + "After hill transform: 0.34758065239430935\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759541472396\n", + "After adstock: 11556.981763694619\n", + "After hill transform: 0.0003355743534794455\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60217778274\n", + "After adstock: 54660.93551111608\n", + "After hill transform: 0.3469586571381234\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508457987932\n", + "After adstock: 4191.841791321265\n", + "After hill transform: 0.011576457488605297\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717966987707\n", + "After adstock: 7648.894437575942\n", + "After hill transform: 0.3475806390410785\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759557310912\n", + "After adstock: 11556.981779533135\n", + "After hill transform: 0.0003355743548571116\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.602169576596\n", + "After adstock: 54660.93550290993\n", + "After hill transform: 0.34695865711817386\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.50846658423\n", + "After adstock: 4191.841799917563\n", + "After hill transform: 0.011576457550378944\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717950759038\n", + "After adstock: 7648.894421347273\n", + "After hill transform: 0.34758063770575537\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759558894764\n", + "After adstock: 11556.981781116987\n", + "After hill transform: 0.0003355743549948782\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.602168755984\n", + "After adstock: 54660.93550208932\n", + "After hill transform: 0.34695865711617896\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508467443859\n", + "After adstock: 4191.8418007771925\n", + "After hill transform: 0.011576457556556312\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949136171\n", + "After adstock: 7648.894419724406\n", + "After hill transform: 0.3475806375722231\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.75955905315\n", + "After adstock: 11556.981781275372\n", + "After hill transform: 0.00033557435500865485\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60216867392\n", + "After adstock: 54660.935502007254\n", + "After hill transform: 0.34695865711597945\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508467529822\n", + "After adstock: 4191.841800863155\n", + "After hill transform: 0.011576457557174045\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948973885\n", + "After adstock: 7648.89441956212\n", + "After hill transform: 0.34758063755886986\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.75955906805\n", + "After adstock: 11556.981781290273\n", + "After hill transform: 0.000335574355009951\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60216867392\n", + "After adstock: 54660.935502007254\n", + "After hill transform: 0.34695865711597945\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508467529822\n", + "After adstock: 4191.841800863155\n", + "After hill transform: 0.011576457557174045\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948973885\n", + "After adstock: 7648.89441956212\n", + "After hill transform: 0.34758063755886986\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.75955905315\n", + "After adstock: 11556.981781275372\n", + "After hill transform: 0.00033557435500865485\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60216868882\n", + "After adstock: 54660.935502022156\n", + "After hill transform: 0.34695865711601565\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508467529822\n", + "After adstock: 4191.841800863155\n", + "After hill transform: 0.011576457557174045\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948973885\n", + "After adstock: 7648.89441956212\n", + "After hill transform: 0.34758063755886986\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.75955905315\n", + "After adstock: 11556.981781275372\n", + "After hill transform: 0.00033557435500865485\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60216867392\n", + "After adstock: 54660.935502007254\n", + "After hill transform: 0.34695865711597945\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508467544723\n", + "After adstock: 4191.841800878056\n", + "After hill transform: 0.011576457557281126\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948973885\n", + "After adstock: 7648.89441956212\n", + "After hill transform: 0.34758063755886986\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.75955905315\n", + "After adstock: 11556.981781275372\n", + "After hill transform: 0.00033557435500865485\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60216867392\n", + "After adstock: 54660.935502007254\n", + "After hill transform: 0.34695865711597945\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508467529822\n", + "After adstock: 4191.841800863155\n", + "After hill transform: 0.011576457557174045\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948988786\n", + "After adstock: 7648.894419577021\n", + "After hill transform: 0.34758063756009594\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759481483174\n", + "After adstock: 11556.981703705396\n", + "After hill transform: 0.00033557434826146204\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60220885775\n", + "After adstock: 54660.93554219109\n", + "After hill transform: 0.34695865721366803\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508425427405\n", + "After adstock: 4191.841758760738\n", + "After hill transform: 0.01157645725462287\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1374\n", + "Raw spend: 7648.718028462446\n", + "After adstock: 7648.894499050681\n", + "After hill transform: 0.347580644099327\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759551296152\n", + "After adstock: 11556.981773518375\n", + "After hill transform: 0.00033557435433393567\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.6021726923\n", + "After adstock: 54660.935506025635\n", + "After hill transform: 0.3469586571257483\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.50846331958\n", + "After adstock: 4191.841796652913\n", + "After hill transform: 0.011576457526918925\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717956922741\n", + "After adstock: 7648.894427510976\n", + "After hill transform: 0.3475806382129156\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.75955827745\n", + "After adstock: 11556.981780499673\n", + "After hill transform: 0.000335574354941183\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.602169075755\n", + "After adstock: 54660.93550240909\n", + "After hill transform: 0.3469586571169564\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508467108798\n", + "After adstock: 4191.841800442131\n", + "After hill transform: 0.011576457554148534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794976877\n", + "After adstock: 7648.894420357005\n", + "After hill transform: 0.34758063762427444\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759558975578\n", + "After adstock: 11556.981781197801\n", + "After hill transform: 0.0003355743550019076\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.602168714104\n", + "After adstock: 54660.93550204744\n", + "After hill transform: 0.34695865711607715\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.50846748772\n", + "After adstock: 4191.841800821053\n", + "After hill transform: 0.011576457556871495\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949053374\n", + "After adstock: 7648.894419641609\n", + "After hill transform: 0.34758063756541036\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759559045393\n", + "After adstock: 11556.981781267616\n", + "After hill transform: 0.0003355743550079802\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.602168677935\n", + "After adstock: 54660.93550201127\n", + "After hill transform: 0.3469586571159892\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508467525612\n", + "After adstock: 4191.841800858945\n", + "After hill transform: 0.011576457557143793\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948981834\n", + "After adstock: 7648.894419570069\n", + "After hill transform: 0.34758063755952395\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759559060294\n", + "After adstock: 11556.981781282517\n", + "After hill transform: 0.00033557435500927637\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.602168677935\n", + "After adstock: 54660.93550201127\n", + "After hill transform: 0.3469586571159892\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508467525612\n", + "After adstock: 4191.841800858945\n", + "After hill transform: 0.011576457557143793\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948981834\n", + "After adstock: 7648.894419570069\n", + "After hill transform: 0.34758063755952395\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759559045393\n", + "After adstock: 11556.981781267616\n", + "After hill transform: 0.0003355743550079802\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.602168692836\n", + "After adstock: 54660.93550202617\n", + "After hill transform: 0.3469586571160254\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508467525612\n", + "After adstock: 4191.841800858945\n", + "After hill transform: 0.011576457557143793\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948981834\n", + "After adstock: 7648.894419570069\n", + "After hill transform: 0.34758063755952395\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759559045393\n", + "After adstock: 11556.981781267616\n", + "After hill transform: 0.0003355743550079802\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.602168677935\n", + "After adstock: 54660.93550201127\n", + "After hill transform: 0.3469586571159892\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508467540513\n", + "After adstock: 4191.841800873846\n", + "After hill transform: 0.011576457557250874\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948981834\n", + "After adstock: 7648.894419570069\n", + "After hill transform: 0.34758063755952395\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759559045393\n", + "After adstock: 11556.981781267616\n", + "After hill transform: 0.0003355743550079802\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.602168677935\n", + "After adstock: 54660.93550201127\n", + "After hill transform: 0.3469586571159892\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508467525612\n", + "After adstock: 4191.841800858945\n", + "After hill transform: 0.011576457557143793\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948996735\n", + "After adstock: 7648.89441958497\n", + "After hill transform: 0.34758063756075\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759485540952\n", + "After adstock: 11556.981707763174\n", + "After hill transform: 0.0003355743486144157\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.602206758595\n", + "After adstock: 54660.93554009193\n", + "After hill transform: 0.34695865720856495\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508427627322\n", + "After adstock: 4191.841760960655\n", + "After hill transform: 0.011576457270431639\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1374\n", + "Raw spend: 7648.718024303904\n", + "After adstock: 7648.894494892139\n", + "After hill transform: 0.34758064375715486\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.75955169495\n", + "After adstock: 11556.981773917172\n", + "After hill transform: 0.0003355743543686238\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.602172486004\n", + "After adstock: 54660.93550581934\n", + "After hill transform: 0.3469586571252468\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508463535783\n", + "After adstock: 4191.8417968691165\n", + "After hill transform: 0.011576457528472578\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71795651404\n", + "After adstock: 7648.894427102276\n", + "After hill transform: 0.34758063817928697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759558310348\n", + "After adstock: 11556.981780532571\n", + "After hill transform: 0.00033557435494404453\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.602169058744\n", + "After adstock: 54660.93550239208\n", + "After hill transform: 0.34695865711691504\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.5084671266295\n", + "After adstock: 4191.8418004599625\n", + "After hill transform: 0.011576457554276672\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949735054\n", + "After adstock: 7648.8944203232895\n", + "After hill transform: 0.34758063762150027\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.75955897189\n", + "After adstock: 11556.981781194112\n", + "After hill transform: 0.0003355743550015867\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60216871602\n", + "After adstock: 54660.93550204935\n", + "After hill transform: 0.34695865711608187\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.5084674857135\n", + "After adstock: 4191.8418008190465\n", + "After hill transform: 0.011576457556857078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949057155\n", + "After adstock: 7648.89441964539\n", + "After hill transform: 0.3475806375657215\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759559038042\n", + "After adstock: 11556.981781260265\n", + "After hill transform: 0.00033557435500734085\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60216868174\n", + "After adstock: 54660.935502015076\n", + "After hill transform: 0.3469586571159985\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508467521622\n", + "After adstock: 4191.841800854955\n", + "After hill transform: 0.01157645755711512\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948989366\n", + "After adstock: 7648.894419577601\n", + "After hill transform: 0.34758063756014373\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759559044658\n", + "After adstock: 11556.98178126688\n", + "After hill transform: 0.00033557435500791634\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60216867831\n", + "After adstock: 54660.93550201165\n", + "After hill transform: 0.34695865711599017\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508467525213\n", + "After adstock: 4191.841800858546\n", + "After hill transform: 0.011576457557140922\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948982587\n", + "After adstock: 7648.894419570822\n", + "After hill transform: 0.3475806375595859\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.75955905956\n", + "After adstock: 11556.981781281782\n", + "After hill transform: 0.00033557435500921245\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60216867831\n", + "After adstock: 54660.93550201165\n", + "After hill transform: 0.34695865711599017\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508467525213\n", + "After adstock: 4191.841800858546\n", + "After hill transform: 0.011576457557140922\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948982587\n", + "After adstock: 7648.894419570822\n", + "After hill transform: 0.3475806375595859\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759559044658\n", + "After adstock: 11556.98178126688\n", + "After hill transform: 0.00033557435500791634\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.602168693214\n", + "After adstock: 54660.93550202655\n", + "After hill transform: 0.3469586571160264\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508467525213\n", + "After adstock: 4191.841800858546\n", + "After hill transform: 0.011576457557140922\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948982587\n", + "After adstock: 7648.894419570822\n", + "After hill transform: 0.3475806375595859\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759559044658\n", + "After adstock: 11556.98178126688\n", + "After hill transform: 0.00033557435500791634\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60216867831\n", + "After adstock: 54660.93550201165\n", + "After hill transform: 0.34695865711599017\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508467540114\n", + "After adstock: 4191.841800873447\n", + "After hill transform: 0.011576457557248003\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948982587\n", + "After adstock: 7648.894419570822\n", + "After hill transform: 0.3475806375595859\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759559044658\n", + "After adstock: 11556.98178126688\n", + "After hill transform: 0.00033557435500791634\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60216867831\n", + "After adstock: 54660.93550201165\n", + "After hill transform: 0.34695865711599017\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508467525213\n", + "After adstock: 4191.841800858546\n", + "After hill transform: 0.011576457557140922\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948997488\n", + "After adstock: 7648.894419585723\n", + "After hill transform: 0.34758063756081203\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759191299136\n", + "After adstock: 11556.981413521358\n", + "After hill transform: 0.0003355743230206702\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0236\n", + "Raw spend: 54660.60235920439\n", + "After adstock: 54660.93569253773\n", + "After hill transform: 0.3469586575791669\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6546\n", + "Raw spend: 4191.508267920506\n", + "After adstock: 4191.841601253839\n", + "After hill transform: 0.011576456122766338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1381\n", + "Raw spend: 7648.718325806739\n", + "After adstock: 7648.894796394974\n", + "After hill transform: 0.34758066856533254\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759522270106\n", + "After adstock: 11556.981744492328\n", + "After hill transform: 0.00033557435180919153\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60218773092\n", + "After adstock: 54660.93552106425\n", + "After hill transform: 0.34695865716230784\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508447564742\n", + "After adstock: 4191.841780898075\n", + "After hill transform: 0.011576457413703455\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1374\n", + "Raw spend: 7648.717986665002\n", + "After adstock: 7648.894457253237\n", + "After hill transform: 0.34758064066016064\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759555367204\n", + "After adstock: 11556.981777589426\n", + "After hill transform: 0.0003355743546880439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.602170583574\n", + "After adstock: 54660.93550391691\n", + "After hill transform: 0.3469586571206219\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508465529166\n", + "After adstock: 4191.841798862499\n", + "After hill transform: 0.011576457542797177\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717952750828\n", + "After adstock: 7648.894423339063\n", + "After hill transform: 0.3475806378696433\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759558676913\n", + "After adstock: 11556.981780899136\n", + "After hill transform: 0.0003355743549759291\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60216886884\n", + "After adstock: 54660.93550220218\n", + "After hill transform: 0.34695865711645335\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508467325608\n", + "After adstock: 4191.841800658941\n", + "After hill transform: 0.011576457555706547\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949359411\n", + "After adstock: 7648.894419947646\n", + "After hill transform: 0.3475806375905917\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759559007884\n", + "After adstock: 11556.981781230106\n", + "After hill transform: 0.00033557435500471757\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60216869737\n", + "After adstock: 54660.935502030705\n", + "After hill transform: 0.34695865711603646\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508467505252\n", + "After adstock: 4191.841800838585\n", + "After hill transform: 0.011576457556997485\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949020269\n", + "After adstock: 7648.894419608504\n", + "After hill transform: 0.3475806375626864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759559022785\n", + "After adstock: 11556.981781245007\n", + "After hill transform: 0.00033557435500601373\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60216869737\n", + "After adstock: 54660.935502030705\n", + "After hill transform: 0.34695865711603646\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508467505252\n", + "After adstock: 4191.841800838585\n", + "After hill transform: 0.011576457556997485\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949020269\n", + "After adstock: 7648.894419608504\n", + "After hill transform: 0.3475806375626864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759559007884\n", + "After adstock: 11556.981781230106\n", + "After hill transform: 0.00033557435500471757\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60216871227\n", + "After adstock: 54660.935502045606\n", + "After hill transform: 0.34695865711607277\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508467505252\n", + "After adstock: 4191.841800838585\n", + "After hill transform: 0.011576457556997485\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949020269\n", + "After adstock: 7648.894419608504\n", + "After hill transform: 0.3475806375626864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759559007884\n", + "After adstock: 11556.981781230106\n", + "After hill transform: 0.00033557435500471757\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60216869737\n", + "After adstock: 54660.935502030705\n", + "After hill transform: 0.34695865711603646\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508467520153\n", + "After adstock: 4191.841800853486\n", + "After hill transform: 0.011576457557104566\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949020269\n", + "After adstock: 7648.894419608504\n", + "After hill transform: 0.3475806375626864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759559007884\n", + "After adstock: 11556.981781230106\n", + "After hill transform: 0.00033557435500471757\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60216869737\n", + "After adstock: 54660.935502030705\n", + "After hill transform: 0.34695865711603646\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508467505252\n", + "After adstock: 4191.841800838585\n", + "After hill transform: 0.011576457556997485\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794903517\n", + "After adstock: 7648.894419623405\n", + "After hill transform: 0.34758063756391255\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2560\n", + "Raw spend: 11555.757719744814\n", + "After adstock: 11556.979941967036\n", + "After hill transform: 0.00033557419502193236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0238\n", + "Raw spend: 54660.60312162712\n", + "After adstock: 54660.93645496046\n", + "After hill transform: 0.34695865943264786\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6543\n", + "Raw spend: 4191.507469204911\n", + "After adstock: 4191.840802538244\n", + "After hill transform: 0.011576450383136476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1416\n", + "Raw spend: 7648.71983365393\n", + "After adstock: 7648.896304242166\n", + "After hill transform: 0.3475807926336198\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759375081576\n", + "After adstock: 11556.981597303798\n", + "After hill transform: 0.00033557433900643674\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.602263990346\n", + "After adstock: 54660.93559732368\n", + "After hill transform: 0.34695865734769765\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508367675218\n", + "After adstock: 4191.841701008551\n", + "After hill transform: 0.011576456839611263\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1377\n", + "Raw spend: 7648.7181374836355\n", + "After adstock: 7648.894608071871\n", + "After hill transform: 0.3475806530697801\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759540615252\n", + "After adstock: 11556.981762837475\n", + "After hill transform: 0.0003355743534048894\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60217822667\n", + "After adstock: 54660.935511560005\n", + "After hill transform: 0.3469586571392026\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508457522249\n", + "After adstock: 4191.841790855582\n", + "After hill transform: 0.011576457485258863\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717967866605\n", + "After adstock: 7648.89443845484\n", + "After hill transform: 0.34758063911339576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.75955716862\n", + "After adstock: 11556.981779390842\n", + "After hill transform: 0.0003355743548447347\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.6021696503\n", + "After adstock: 54660.93550298364\n", + "After hill transform: 0.34695865711835316\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508466506952\n", + "After adstock: 4191.841799840285\n", + "After hill transform: 0.011576457549823619\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717950904903\n", + "After adstock: 7648.894421493138\n", + "After hill transform: 0.34758063771775743\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759558823956\n", + "After adstock: 11556.98178104618\n", + "After hill transform: 0.00033557435498871924\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60216879266\n", + "After adstock: 54660.935502126\n", + "After hill transform: 0.34695865711626817\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508467405422\n", + "After adstock: 4191.841800738755\n", + "After hill transform: 0.011576457556280098\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179492087325\n", + "After adstock: 7648.894419796968\n", + "After hill transform: 0.3475806375781936\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759558989492\n", + "After adstock: 11556.981781211714\n", + "After hill transform: 0.00033557435500311783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.6021687069\n", + "After adstock: 54660.935502040236\n", + "After hill transform: 0.34695865711605967\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.5084674952695\n", + "After adstock: 4191.841800828603\n", + "After hill transform: 0.011576457556925747\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949039115\n", + "After adstock: 7648.8944196273505\n", + "After hill transform: 0.3475806375642372\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759559006045\n", + "After adstock: 11556.981781228267\n", + "After hill transform: 0.00033557435500455765\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60216869832\n", + "After adstock: 54660.93550203166\n", + "After hill transform: 0.3469586571160388\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.5084675042535\n", + "After adstock: 4191.841800837587\n", + "After hill transform: 0.011576457556990306\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949022153\n", + "After adstock: 7648.8944196103885\n", + "After hill transform: 0.3475806375628415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759559020946\n", + "After adstock: 11556.981781243168\n", + "After hill transform: 0.00033557435500585376\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60216869832\n", + "After adstock: 54660.93550203166\n", + "After hill transform: 0.3469586571160388\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.5084675042535\n", + "After adstock: 4191.841800837587\n", + "After hill transform: 0.011576457556990306\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949022153\n", + "After adstock: 7648.8944196103885\n", + "After hill transform: 0.3475806375628415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759559006045\n", + "After adstock: 11556.981781228267\n", + "After hill transform: 0.00033557435500455765\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60216871322\n", + "After adstock: 54660.93550204656\n", + "After hill transform: 0.34695865711607504\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.5084675042535\n", + "After adstock: 4191.841800837587\n", + "After hill transform: 0.011576457556990306\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949022153\n", + "After adstock: 7648.8944196103885\n", + "After hill transform: 0.3475806375628415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759559006045\n", + "After adstock: 11556.981781228267\n", + "After hill transform: 0.00033557435500455765\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60216869832\n", + "After adstock: 54660.93550203166\n", + "After hill transform: 0.3469586571160388\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508467519155\n", + "After adstock: 4191.841800852488\n", + "After hill transform: 0.011576457557097387\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949022153\n", + "After adstock: 7648.8944196103885\n", + "After hill transform: 0.3475806375628415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759559006045\n", + "After adstock: 11556.981781228267\n", + "After hill transform: 0.00033557435500455765\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60216869832\n", + "After adstock: 54660.93550203166\n", + "After hill transform: 0.3469586571160388\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.5084675042535\n", + "After adstock: 4191.841800837587\n", + "After hill transform: 0.011576457556990306\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179490370545\n", + "After adstock: 7648.89441962529\n", + "After hill transform: 0.3475806375640676\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759554750583\n", + "After adstock: 11556.981776972805\n", + "After hill transform: 0.0003355743546344089\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60217090025\n", + "After adstock: 54660.93550423359\n", + "After hill transform: 0.34695865712139173\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508465191205\n", + "After adstock: 4191.841798524538\n", + "After hill transform: 0.011576457540368562\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717953388733\n", + "After adstock: 7648.894423976968\n", + "After hill transform: 0.3475806379221313\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.7595585805\n", + "After adstock: 11556.981780802722\n", + "After hill transform: 0.0003355743549675428\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.602168918515\n", + "After adstock: 54660.93550225185\n", + "After hill transform: 0.3469586571165741\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508467272949\n", + "After adstock: 4191.841800606282\n", + "After hill transform: 0.011576457555328134\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949458812\n", + "After adstock: 7648.894420047047\n", + "After hill transform: 0.34758063759877056\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.75955896349\n", + "After adstock: 11556.981781185712\n", + "After hill transform: 0.0003355743550008561\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60216872034\n", + "After adstock: 54660.935502053675\n", + "After hill transform: 0.34695865711609236\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508467481123\n", + "After adstock: 4191.841800814456\n", + "After hill transform: 0.011576457556824092\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949065819\n", + "After adstock: 7648.894419654054\n", + "After hill transform: 0.34758063756643437\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.75955900179\n", + "After adstock: 11556.981781224013\n", + "After hill transform: 0.0003355743550041875\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60216870053\n", + "After adstock: 54660.93550203386\n", + "After hill transform: 0.3469586571160441\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508467501941\n", + "After adstock: 4191.841800835274\n", + "After hill transform: 0.011576457556973686\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794902652\n", + "After adstock: 7648.894419614755\n", + "After hill transform: 0.3475806375632008\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759559005619\n", + "After adstock: 11556.981781227842\n", + "After hill transform: 0.0003355743550045206\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60216869854\n", + "After adstock: 54660.935502031876\n", + "After hill transform: 0.3469586571160393\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.5084675040225\n", + "After adstock: 4191.841800837356\n", + "After hill transform: 0.011576457556988648\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794902259\n", + "After adstock: 7648.894419610825\n", + "After hill transform: 0.3475806375628774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.75955902052\n", + "After adstock: 11556.981781242743\n", + "After hill transform: 0.00033557435500581673\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60216869854\n", + "After adstock: 54660.935502031876\n", + "After hill transform: 0.3469586571160393\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.5084675040225\n", + "After adstock: 4191.841800837356\n", + "After hill transform: 0.011576457556988648\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794902259\n", + "After adstock: 7648.894419610825\n", + "After hill transform: 0.3475806375628774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759559005619\n", + "After adstock: 11556.981781227842\n", + "After hill transform: 0.0003355743550045206\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60216871344\n", + "After adstock: 54660.93550204678\n", + "After hill transform: 0.34695865711607554\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.5084675040225\n", + "After adstock: 4191.841800837356\n", + "After hill transform: 0.011576457556988648\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794902259\n", + "After adstock: 7648.894419610825\n", + "After hill transform: 0.3475806375628774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759559005619\n", + "After adstock: 11556.981781227842\n", + "After hill transform: 0.0003355743550045206\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60216869854\n", + "After adstock: 54660.935502031876\n", + "After hill transform: 0.3469586571160393\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508467518924\n", + "After adstock: 4191.841800852257\n", + "After hill transform: 0.011576457557095729\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794902259\n", + "After adstock: 7648.894419610825\n", + "After hill transform: 0.3475806375628774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759559005619\n", + "After adstock: 11556.981781227842\n", + "After hill transform: 0.0003355743550045206\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60216869854\n", + "After adstock: 54660.935502031876\n", + "After hill transform: 0.3469586571160393\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.5084675040225\n", + "After adstock: 4191.841800837356\n", + "After hill transform: 0.011576457556988648\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949037491\n", + "After adstock: 7648.894419625726\n", + "After hill transform: 0.3475806375641035\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759537609674\n", + "After adstock: 11556.981759831897\n", + "After hill transform: 0.00033557435314345816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60217977219\n", + "After adstock: 54660.93551310553\n", + "After hill transform: 0.34695865714295987\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508455890368\n", + "After adstock: 4191.841789223701\n", + "After hill transform: 0.011576457473532044\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717970958541\n", + "After adstock: 7648.894441546776\n", + "After hill transform: 0.34758063936780564\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759556866024\n", + "After adstock: 11556.981779088246\n", + "After hill transform: 0.00033557435481841423\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.602169805905\n", + "After adstock: 54660.93550313924\n", + "After hill transform: 0.3469586571187314\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508466342657\n", + "After adstock: 4191.84179967599\n", + "After hill transform: 0.011576457548642985\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717951216185\n", + "After adstock: 7648.89442180442\n", + "After hill transform: 0.3475806377433702\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.75955879166\n", + "After adstock: 11556.981781013883\n", + "After hill transform: 0.0003355743549859101\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60216880928\n", + "After adstock: 54660.935502142616\n", + "After hill transform: 0.3469586571163085\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508467387886\n", + "After adstock: 4191.841800721219\n", + "After hill transform: 0.011576457556154083\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949241949\n", + "After adstock: 7648.894419830184\n", + "After hill transform: 0.34758063758092667\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759558984222\n", + "After adstock: 11556.981781206445\n", + "After hill transform: 0.0003355743550026595\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.602168709614\n", + "After adstock: 54660.93550204295\n", + "After hill transform: 0.34695865711606627\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508467492409\n", + "After adstock: 4191.841800825742\n", + "After hill transform: 0.011576457556905192\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949044526\n", + "After adstock: 7648.894419632761\n", + "After hill transform: 0.3475806375646824\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.75955900348\n", + "After adstock: 11556.981781225702\n", + "After hill transform: 0.0003355743550043345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60216869965\n", + "After adstock: 54660.93550203298\n", + "After hill transform: 0.34695865711604207\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508467502861\n", + "After adstock: 4191.841800836194\n", + "After hill transform: 0.0115764575569803\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949024784\n", + "After adstock: 7648.894419613019\n", + "After hill transform: 0.34758063756305796\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759559018381\n", + "After adstock: 11556.981781240604\n", + "After hill transform: 0.00033557435500563063\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60216869965\n", + "After adstock: 54660.93550203298\n", + "After hill transform: 0.34695865711604207\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508467502861\n", + "After adstock: 4191.841800836194\n", + "After hill transform: 0.0115764575569803\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949024784\n", + "After adstock: 7648.894419613019\n", + "After hill transform: 0.34758063756305796\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.75955900348\n", + "After adstock: 11556.981781225702\n", + "After hill transform: 0.0003355743550043345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60216871455\n", + "After adstock: 54660.93550204788\n", + "After hill transform: 0.34695865711607826\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508467502861\n", + "After adstock: 4191.841800836194\n", + "After hill transform: 0.0115764575569803\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949024784\n", + "After adstock: 7648.894419613019\n", + "After hill transform: 0.34758063756305796\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.75955900348\n", + "After adstock: 11556.981781225702\n", + "After hill transform: 0.0003355743550043345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60216869965\n", + "After adstock: 54660.93550203298\n", + "After hill transform: 0.34695865711604207\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508467517762\n", + "After adstock: 4191.841800851095\n", + "After hill transform: 0.011576457557087382\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949024784\n", + "After adstock: 7648.894419613019\n", + "After hill transform: 0.34758063756305796\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.75955900348\n", + "After adstock: 11556.981781225702\n", + "After hill transform: 0.0003355743550043345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60216869965\n", + "After adstock: 54660.93550203298\n", + "After hill transform: 0.34695865711604207\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508467502861\n", + "After adstock: 4191.841800836194\n", + "After hill transform: 0.0115764575569803\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949039685\n", + "After adstock: 7648.89441962792\n", + "After hill transform: 0.347580637564284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759559005031\n", + "After adstock: 11556.981781227254\n", + "After hill transform: 0.0003355743550044695\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.602168699035\n", + "After adstock: 54660.93550203237\n", + "After hill transform: 0.3469586571160405\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508467504117\n", + "After adstock: 4191.84180083745\n", + "After hill transform: 0.011576457556989328\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794902259\n", + "After adstock: 7648.894419610825\n", + "After hill transform: 0.3475806375628774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759559004257\n", + "After adstock: 11556.98178122648\n", + "After hill transform: 0.00033557435500440206\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60216869934\n", + "After adstock: 54660.93550203268\n", + "After hill transform: 0.3469586571160413\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508467503489\n", + "After adstock: 4191.841800836822\n", + "After hill transform: 0.01157645755698481\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949023687\n", + "After adstock: 7648.894419611922\n", + "After hill transform: 0.3475806375629677\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759559003867\n", + "After adstock: 11556.98178122609\n", + "After hill transform: 0.00033557435500436824\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60216869949\n", + "After adstock: 54660.93550203283\n", + "After hill transform: 0.3469586571160416\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508467503175\n", + "After adstock: 4191.841800836508\n", + "After hill transform: 0.011576457556982554\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949024235\n", + "After adstock: 7648.89441961247\n", + "After hill transform: 0.34758063756301283\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759559003674\n", + "After adstock: 11556.981781225897\n", + "After hill transform: 0.00033557435500435143\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60216869957\n", + "After adstock: 54660.9355020329\n", + "After hill transform: 0.34695865711604185\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508467503018\n", + "After adstock: 4191.8418008363515\n", + "After hill transform: 0.011576457556981432\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794902451\n", + "After adstock: 7648.894419612745\n", + "After hill transform: 0.3475806375630354\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759559003576\n", + "After adstock: 11556.981781225799\n", + "After hill transform: 0.0003355743550043429\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60216869961\n", + "After adstock: 54660.935502032946\n", + "After hill transform: 0.3469586571160419\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508467502939\n", + "After adstock: 4191.841800836272\n", + "After hill transform: 0.01157645755698086\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949024646\n", + "After adstock: 7648.894419612881\n", + "After hill transform: 0.34758063756304663\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759559003529\n", + "After adstock: 11556.981781225752\n", + "After hill transform: 0.0003355743550043388\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.602168699625\n", + "After adstock: 54660.93550203296\n", + "After hill transform: 0.34695865711604196\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.5084675029\n", + "After adstock: 4191.841800836233\n", + "After hill transform: 0.011576457556980582\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949024715\n", + "After adstock: 7648.8944196129505\n", + "After hill transform: 0.3475806375630523\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759559003485\n", + "After adstock: 11556.981781225708\n", + "After hill transform: 0.000335574355004335\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60216869965\n", + "After adstock: 54660.93550203298\n", + "After hill transform: 0.34695865711604207\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508467502865\n", + "After adstock: 4191.841800836198\n", + "After hill transform: 0.011576457556980327\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949024776\n", + "After adstock: 7648.894419613011\n", + "After hill transform: 0.34758063756305735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759559003482\n", + "After adstock: 11556.981781225704\n", + "After hill transform: 0.0003355743550043347\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60216869965\n", + "After adstock: 54660.93550203298\n", + "After hill transform: 0.34695865711604207\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508467502863\n", + "After adstock: 4191.841800836196\n", + "After hill transform: 0.011576457556980313\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794902478\n", + "After adstock: 7648.894419613015\n", + "After hill transform: 0.3475806375630576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.759559003482\n", + "After adstock: 11556.981781225704\n", + "After hill transform: 0.0003355743550043347\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60216869965\n", + "After adstock: 54660.93550203298\n", + "After hill transform: 0.34695865711604207\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508467502862\n", + "After adstock: 4191.841800836195\n", + "After hill transform: 0.011576457556980307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949024782\n", + "After adstock: 7648.894419613017\n", + "After hill transform: 0.3475806375630578\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.75955900348\n", + "After adstock: 11556.981781225702\n", + "After hill transform: 0.0003355743550043345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60216869965\n", + "After adstock: 54660.93550203298\n", + "After hill transform: 0.34695865711604207\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508467502862\n", + "After adstock: 4191.841800836195\n", + "After hill transform: 0.011576457556980307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949024783\n", + "After adstock: 7648.894419613018\n", + "After hill transform: 0.34758063756305785\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,555.76\n", + "Adstocked value: 11,556.98\n", + "Saturated value: 0.0003\n", + "Final response: 181.2561\n", + "Raw spend: 11555.75955900348\n", + "After adstock: 11556.981781225702\n", + "After hill transform: 0.0003355743550043345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,660.60\n", + "Adstocked value: 54,660.94\n", + "Saturated value: 0.3470\n", + "Final response: 49583.0235\n", + "Raw spend: 54660.60216869965\n", + "After adstock: 54660.93550203298\n", + "After hill transform: 0.34695865711604207\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,191.51\n", + "Adstocked value: 4,191.84\n", + "Saturated value: 0.0116\n", + "Final response: 777.6547\n", + "Raw spend: 4191.508467502861\n", + "After adstock: 4191.841800836194\n", + "After hill transform: 0.0115764575569803\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949024784\n", + "After adstock: 7648.894419613019\n", + "After hill transform: 0.34758063756305796\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "Optimization terminated successfully (Exit mode 0)\n", + " Current function value: -60268.07158161633\n", + " Iterations: 102\n", + " Function evaluations: 975\n", + " Gradient evaluations: 102\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 26,051.61\n", + "Adstocked value: 26,052.83\n", + "Saturated value: 0.0038\n", + "Final response: 2063.5388\n", + "Raw spend: 26051.612715897434\n", + "After adstock: 26052.834938119657\n", + "After hill transform: 0.0038203995431563566\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 132,046.38\n", + "Adstocked value: 132,046.71\n", + "Saturated value: 0.4712\n", + "Final response: 67344.0820\n", + "Raw spend: 132046.3760625\n", + "After adstock: 132046.70939583334\n", + "After hill transform: 0.47124218376979315\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,641.59\n", + "Adstocked value: 9,641.92\n", + "Saturated value: 0.0950\n", + "Final response: 6380.4538\n", + "Raw spend: 9641.586181089742\n", + "After adstock: 9641.919514423076\n", + "After hill transform: 0.09498180866702245\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.863248397434\n", + "After adstock: 12748.03971898567\n", + "After hill transform: 0.6874038368912276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 26,051.61\n", + "Adstocked value: 26,052.83\n", + "Saturated value: 0.0038\n", + "Final response: 2063.5388\n", + "Raw spend: 26051.612715882533\n", + "After adstock: 26052.834938104756\n", + "After hill transform: 0.0038203995431498336\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 132,046.38\n", + "Adstocked value: 132,046.71\n", + "Saturated value: 0.4712\n", + "Final response: 67344.0820\n", + "Raw spend: 132046.3760625\n", + "After adstock: 132046.70939583334\n", + "After hill transform: 0.47124218376979315\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,641.59\n", + "Adstocked value: 9,641.92\n", + "Saturated value: 0.0950\n", + "Final response: 6380.4538\n", + "Raw spend: 9641.586181089742\n", + "After adstock: 9641.919514423076\n", + "After hill transform: 0.09498180866702245\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.863248397434\n", + "After adstock: 12748.03971898567\n", + "After hill transform: 0.6874038368912276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 26,051.61\n", + "Adstocked value: 26,052.83\n", + "Saturated value: 0.0038\n", + "Final response: 2063.5388\n", + "Raw spend: 26051.612715897434\n", + "After adstock: 26052.834938119657\n", + "After hill transform: 0.0038203995431563566\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 132,046.38\n", + "Adstocked value: 132,046.71\n", + "Saturated value: 0.4712\n", + "Final response: 67344.0820\n", + "Raw spend: 132046.3760624851\n", + "After adstock: 132046.70939581844\n", + "After hill transform: 0.4712421837697766\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,641.59\n", + "Adstocked value: 9,641.92\n", + "Saturated value: 0.0950\n", + "Final response: 6380.4538\n", + "Raw spend: 9641.586181089742\n", + "After adstock: 9641.919514423076\n", + "After hill transform: 0.09498180866702245\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.863248397434\n", + "After adstock: 12748.03971898567\n", + "After hill transform: 0.6874038368912276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 26,051.61\n", + "Adstocked value: 26,052.83\n", + "Saturated value: 0.0038\n", + "Final response: 2063.5388\n", + "Raw spend: 26051.612715897434\n", + "After adstock: 26052.834938119657\n", + "After hill transform: 0.0038203995431563566\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 132,046.38\n", + "Adstocked value: 132,046.71\n", + "Saturated value: 0.4712\n", + "Final response: 67344.0820\n", + "Raw spend: 132046.3760625\n", + "After adstock: 132046.70939583334\n", + "After hill transform: 0.47124218376979315\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,641.59\n", + "Adstocked value: 9,641.92\n", + "Saturated value: 0.0950\n", + "Final response: 6380.4538\n", + "Raw spend: 9641.586181074841\n", + "After adstock: 9641.919514408175\n", + "After hill transform: 0.09498180866667272\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.863248397434\n", + "After adstock: 12748.03971898567\n", + "After hill transform: 0.6874038368912276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 26,051.61\n", + "Adstocked value: 26,052.83\n", + "Saturated value: 0.0038\n", + "Final response: 2063.5388\n", + "Raw spend: 26051.612715897434\n", + "After adstock: 26052.834938119657\n", + "After hill transform: 0.0038203995431563566\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 132,046.38\n", + "Adstocked value: 132,046.71\n", + "Saturated value: 0.4712\n", + "Final response: 67344.0820\n", + "Raw spend: 132046.3760625\n", + "After adstock: 132046.70939583334\n", + "After hill transform: 0.47124218376979315\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,641.59\n", + "Adstocked value: 9,641.92\n", + "Saturated value: 0.0950\n", + "Final response: 6380.4538\n", + "Raw spend: 9641.586181089742\n", + "After adstock: 9641.919514423076\n", + "After hill transform: 0.09498180866702245\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.863248382533\n", + "After adstock: 12748.03971897077\n", + "After hill transform: 0.6874038368905305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435876\n", + "After adstock: 1629.4480169658098\n", + "After hill transform: 9.471148115387257e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,532.78\n", + "Adstocked value: 75,533.12\n", + "Saturated value: 0.3911\n", + "Final response: 55888.9598\n", + "Raw spend: 75532.78471417534\n", + "After adstock: 75533.11804750867\n", + "After hill transform: 0.3910846307626098\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 385.66\n", + "Adstocked value: 386.00\n", + "Saturated value: 0.0000\n", + "Final response: 1.4756\n", + "Raw spend: 385.6634472435892\n", + "After adstock: 385.9967805769225\n", + "After hill transform: 2.196664484605574e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 509.91\n", + "Adstocked value: 510.09\n", + "Saturated value: 0.0003\n", + "Final response: 8.1208\n", + "Raw spend: 509.914529935897\n", + "After adstock: 510.0910005241323\n", + "After hill transform: 0.00029020999738327947\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947584887\n", + "After adstock: 1629.448016980711\n", + "After hill transform: 9.471148115646803e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,532.78\n", + "Adstocked value: 75,533.12\n", + "Saturated value: 0.3911\n", + "Final response: 55888.9598\n", + "Raw spend: 75532.78471417534\n", + "After adstock: 75533.11804750867\n", + "After hill transform: 0.3910846307626098\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 385.66\n", + "Adstocked value: 386.00\n", + "Saturated value: 0.0000\n", + "Final response: 1.4756\n", + "Raw spend: 385.6634472435892\n", + "After adstock: 385.9967805769225\n", + "After hill transform: 2.196664484605574e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 509.91\n", + "Adstocked value: 510.09\n", + "Saturated value: 0.0003\n", + "Final response: 8.1208\n", + "Raw spend: 509.914529935897\n", + "After adstock: 510.0910005241323\n", + "After hill transform: 0.00029020999738327947\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435876\n", + "After adstock: 1629.4480169658098\n", + "After hill transform: 9.471148115387257e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,532.78\n", + "Adstocked value: 75,533.12\n", + "Saturated value: 0.3911\n", + "Final response: 55888.9598\n", + "Raw spend: 75532.78471419025\n", + "After adstock: 75533.11804752357\n", + "After hill transform: 0.39108463076263733\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 385.66\n", + "Adstocked value: 386.00\n", + "Saturated value: 0.0000\n", + "Final response: 1.4756\n", + "Raw spend: 385.6634472435892\n", + "After adstock: 385.9967805769225\n", + "After hill transform: 2.196664484605574e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 509.91\n", + "Adstocked value: 510.09\n", + "Saturated value: 0.0003\n", + "Final response: 8.1208\n", + "Raw spend: 509.914529935897\n", + "After adstock: 510.0910005241323\n", + "After hill transform: 0.00029020999738327947\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435876\n", + "After adstock: 1629.4480169658098\n", + "After hill transform: 9.471148115387257e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,532.78\n", + "Adstocked value: 75,533.12\n", + "Saturated value: 0.3911\n", + "Final response: 55888.9598\n", + "Raw spend: 75532.78471417534\n", + "After adstock: 75533.11804750867\n", + "After hill transform: 0.3910846307626098\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 385.66\n", + "Adstocked value: 386.00\n", + "Saturated value: 0.0000\n", + "Final response: 1.4756\n", + "Raw spend: 385.66344725849035\n", + "After adstock: 385.99678059182366\n", + "After hill transform: 2.1966644848288126e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 509.91\n", + "Adstocked value: 510.09\n", + "Saturated value: 0.0003\n", + "Final response: 8.1208\n", + "Raw spend: 509.914529935897\n", + "After adstock: 510.0910005241323\n", + "After hill transform: 0.00029020999738327947\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435876\n", + "After adstock: 1629.4480169658098\n", + "After hill transform: 9.471148115387257e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,532.78\n", + "Adstocked value: 75,533.12\n", + "Saturated value: 0.3911\n", + "Final response: 55888.9598\n", + "Raw spend: 75532.78471417534\n", + "After adstock: 75533.11804750867\n", + "After hill transform: 0.3910846307626098\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 385.66\n", + "Adstocked value: 386.00\n", + "Saturated value: 0.0000\n", + "Final response: 1.4756\n", + "Raw spend: 385.6634472435892\n", + "After adstock: 385.9967805769225\n", + "After hill transform: 2.196664484605574e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 509.91\n", + "Adstocked value: 510.09\n", + "Saturated value: 0.0003\n", + "Final response: 8.1208\n", + "Raw spend: 509.91452995079817\n", + "After adstock: 510.0910005390335\n", + "After hill transform: 0.00029020999740680167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 26,051.61\n", + "Adstocked value: 26,052.83\n", + "Saturated value: 0.0038\n", + "Final response: 2063.5388\n", + "Raw spend: 26051.612715897434\n", + "After adstock: 26052.834938119657\n", + "After hill transform: 0.0038203995431563566\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 29,615.43\n", + "Adstocked value: 29,615.76\n", + "Saturated value: 0.2705\n", + "Final response: 38663.1136\n", + "Raw spend: 29615.431403145223\n", + "After adstock: 29615.764736478555\n", + "After hill transform: 0.2705462684050428\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,641.59\n", + "Adstocked value: 9,641.92\n", + "Saturated value: 0.0950\n", + "Final response: 6380.4538\n", + "Raw spend: 9641.586181089742\n", + "After adstock: 9641.919514423076\n", + "After hill transform: 0.09498180866702245\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.863248397434\n", + "After adstock: 12748.03971898567\n", + "After hill transform: 0.6874038368912276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,089.29\n", + "Adstocked value: 12,090.51\n", + "Saturated value: 0.0004\n", + "Final response: 207.4942\n", + "Raw spend: 12089.289226018886\n", + "After adstock: 12090.511448241108\n", + "After hill transform: 0.00038415106200033347\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,865.39\n", + "Adstocked value: 55,865.73\n", + "Saturated value: 0.3499\n", + "Final response: 49997.8445\n", + "Raw spend: 55865.391852830464\n", + "After adstock: 55865.7251861638\n", + "After hill transform: 0.34986137944065787\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,350.17\n", + "Adstocked value: 4,350.51\n", + "Saturated value: 0.0128\n", + "Final response: 856.5390\n", + "Raw spend: 4350.174804588668\n", + "After adstock: 4350.508137922001\n", + "After hill transform: 0.01275075793158588\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,751.69\n", + "Adstocked value: 5,751.87\n", + "Saturated value: 0.1945\n", + "Final response: 5443.7190\n", + "Raw spend: 5751.6919388519655\n", + "After adstock: 5751.868409440201\n", + "After hill transform: 0.19454088112437315\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,089.29\n", + "Adstocked value: 12,090.51\n", + "Saturated value: 0.0004\n", + "Final response: 207.4942\n", + "Raw spend: 12089.289226033787\n", + "After adstock: 12090.51144825601\n", + "After hill transform: 0.0003841510620017517\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,865.39\n", + "Adstocked value: 55,865.73\n", + "Saturated value: 0.3499\n", + "Final response: 49997.8445\n", + "Raw spend: 55865.391852830464\n", + "After adstock: 55865.7251861638\n", + "After hill transform: 0.34986137944065787\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,350.17\n", + "Adstocked value: 4,350.51\n", + "Saturated value: 0.0128\n", + "Final response: 856.5390\n", + "Raw spend: 4350.174804588668\n", + "After adstock: 4350.508137922001\n", + "After hill transform: 0.01275075793158588\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,751.69\n", + "Adstocked value: 5,751.87\n", + "Saturated value: 0.1945\n", + "Final response: 5443.7190\n", + "Raw spend: 5751.6919388519655\n", + "After adstock: 5751.868409440201\n", + "After hill transform: 0.19454088112437315\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,089.29\n", + "Adstocked value: 12,090.51\n", + "Saturated value: 0.0004\n", + "Final response: 207.4942\n", + "Raw spend: 12089.289226018886\n", + "After adstock: 12090.511448241108\n", + "After hill transform: 0.00038415106200033347\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,865.39\n", + "Adstocked value: 55,865.73\n", + "Saturated value: 0.3499\n", + "Final response: 49997.8445\n", + "Raw spend: 55865.391852845365\n", + "After adstock: 55865.7251861787\n", + "After hill transform: 0.3498613794406935\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,350.17\n", + "Adstocked value: 4,350.51\n", + "Saturated value: 0.0128\n", + "Final response: 856.5390\n", + "Raw spend: 4350.174804588668\n", + "After adstock: 4350.508137922001\n", + "After hill transform: 0.01275075793158588\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,751.69\n", + "Adstocked value: 5,751.87\n", + "Saturated value: 0.1945\n", + "Final response: 5443.7190\n", + "Raw spend: 5751.6919388519655\n", + "After adstock: 5751.868409440201\n", + "After hill transform: 0.19454088112437315\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,089.29\n", + "Adstocked value: 12,090.51\n", + "Saturated value: 0.0004\n", + "Final response: 207.4942\n", + "Raw spend: 12089.289226018886\n", + "After adstock: 12090.511448241108\n", + "After hill transform: 0.00038415106200033347\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,865.39\n", + "Adstocked value: 55,865.73\n", + "Saturated value: 0.3499\n", + "Final response: 49997.8445\n", + "Raw spend: 55865.391852830464\n", + "After adstock: 55865.7251861638\n", + "After hill transform: 0.34986137944065787\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,350.17\n", + "Adstocked value: 4,350.51\n", + "Saturated value: 0.0128\n", + "Final response: 856.5390\n", + "Raw spend: 4350.174804603569\n", + "After adstock: 4350.508137936902\n", + "After hill transform: 0.012750757931699386\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,751.69\n", + "Adstocked value: 5,751.87\n", + "Saturated value: 0.1945\n", + "Final response: 5443.7190\n", + "Raw spend: 5751.6919388519655\n", + "After adstock: 5751.868409440201\n", + "After hill transform: 0.19454088112437315\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,089.29\n", + "Adstocked value: 12,090.51\n", + "Saturated value: 0.0004\n", + "Final response: 207.4942\n", + "Raw spend: 12089.289226018886\n", + "After adstock: 12090.511448241108\n", + "After hill transform: 0.00038415106200033347\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,865.39\n", + "Adstocked value: 55,865.73\n", + "Saturated value: 0.3499\n", + "Final response: 49997.8445\n", + "Raw spend: 55865.391852830464\n", + "After adstock: 55865.7251861638\n", + "After hill transform: 0.34986137944065787\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,350.17\n", + "Adstocked value: 4,350.51\n", + "Saturated value: 0.0128\n", + "Final response: 856.5390\n", + "Raw spend: 4350.174804588668\n", + "After adstock: 4350.508137922001\n", + "After hill transform: 0.01275075793158588\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,751.69\n", + "Adstocked value: 5,751.87\n", + "Saturated value: 0.1945\n", + "Final response: 5443.7190\n", + "Raw spend: 5751.691938866867\n", + "After adstock: 5751.868409455102\n", + "After hill transform: 0.19454088112549983\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,088.48\n", + "Adstocked value: 12,089.70\n", + "Saturated value: 0.0004\n", + "Final response: 207.4524\n", + "Raw spend: 12088.477165800616\n", + "After adstock: 12089.699388022838\n", + "After hill transform: 0.00038407377961006175\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,865.34\n", + "Adstocked value: 55,865.68\n", + "Saturated value: 0.3499\n", + "Final response: 49997.8284\n", + "Raw spend: 55865.34458931507\n", + "After adstock: 55865.67792264841\n", + "After hill transform: 0.3498612665823175\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,349.82\n", + "Adstocked value: 4,350.16\n", + "Saturated value: 0.0127\n", + "Final response: 856.3587\n", + "Raw spend: 4349.822398913286\n", + "After adstock: 4350.155732246619\n", + "After hill transform: 0.012748073723860727\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,752.94\n", + "Adstocked value: 5,753.12\n", + "Saturated value: 0.1946\n", + "Final response: 5446.3681\n", + "Raw spend: 5752.9439902018175\n", + "After adstock: 5753.120460790053\n", + "After hill transform: 0.19463555282101744\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,088.48\n", + "Adstocked value: 12,089.70\n", + "Saturated value: 0.0004\n", + "Final response: 207.4524\n", + "Raw spend: 12088.477165815517\n", + "After adstock: 12089.69938803774\n", + "After hill transform: 0.0003840737796114797\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,865.34\n", + "Adstocked value: 55,865.68\n", + "Saturated value: 0.3499\n", + "Final response: 49997.8284\n", + "Raw spend: 55865.34458931507\n", + "After adstock: 55865.67792264841\n", + "After hill transform: 0.3498612665823175\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,349.82\n", + "Adstocked value: 4,350.16\n", + "Saturated value: 0.0127\n", + "Final response: 856.3587\n", + "Raw spend: 4349.822398913286\n", + "After adstock: 4350.155732246619\n", + "After hill transform: 0.012748073723860727\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,752.94\n", + "Adstocked value: 5,753.12\n", + "Saturated value: 0.1946\n", + "Final response: 5446.3681\n", + "Raw spend: 5752.9439902018175\n", + "After adstock: 5753.120460790053\n", + "After hill transform: 0.19463555282101744\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,088.48\n", + "Adstocked value: 12,089.70\n", + "Saturated value: 0.0004\n", + "Final response: 207.4524\n", + "Raw spend: 12088.477165800616\n", + "After adstock: 12089.699388022838\n", + "After hill transform: 0.00038407377961006175\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,865.34\n", + "Adstocked value: 55,865.68\n", + "Saturated value: 0.3499\n", + "Final response: 49997.8284\n", + "Raw spend: 55865.34458932997\n", + "After adstock: 55865.67792266331\n", + "After hill transform: 0.34986126658235306\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,349.82\n", + "Adstocked value: 4,350.16\n", + "Saturated value: 0.0127\n", + "Final response: 856.3587\n", + "Raw spend: 4349.822398913286\n", + "After adstock: 4350.155732246619\n", + "After hill transform: 0.012748073723860727\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,752.94\n", + "Adstocked value: 5,753.12\n", + "Saturated value: 0.1946\n", + "Final response: 5446.3681\n", + "Raw spend: 5752.9439902018175\n", + "After adstock: 5753.120460790053\n", + "After hill transform: 0.19463555282101744\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,088.48\n", + "Adstocked value: 12,089.70\n", + "Saturated value: 0.0004\n", + "Final response: 207.4524\n", + "Raw spend: 12088.477165800616\n", + "After adstock: 12089.699388022838\n", + "After hill transform: 0.00038407377961006175\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,865.34\n", + "Adstocked value: 55,865.68\n", + "Saturated value: 0.3499\n", + "Final response: 49997.8284\n", + "Raw spend: 55865.34458931507\n", + "After adstock: 55865.67792264841\n", + "After hill transform: 0.3498612665823175\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,349.82\n", + "Adstocked value: 4,350.16\n", + "Saturated value: 0.0127\n", + "Final response: 856.3587\n", + "Raw spend: 4349.822398928187\n", + "After adstock: 4350.15573226152\n", + "After hill transform: 0.012748073723974221\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,752.94\n", + "Adstocked value: 5,753.12\n", + "Saturated value: 0.1946\n", + "Final response: 5446.3681\n", + "Raw spend: 5752.9439902018175\n", + "After adstock: 5753.120460790053\n", + "After hill transform: 0.19463555282101744\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,088.48\n", + "Adstocked value: 12,089.70\n", + "Saturated value: 0.0004\n", + "Final response: 207.4524\n", + "Raw spend: 12088.477165800616\n", + "After adstock: 12089.699388022838\n", + "After hill transform: 0.00038407377961006175\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,865.34\n", + "Adstocked value: 55,865.68\n", + "Saturated value: 0.3499\n", + "Final response: 49997.8284\n", + "Raw spend: 55865.34458931507\n", + "After adstock: 55865.67792264841\n", + "After hill transform: 0.3498612665823175\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,349.82\n", + "Adstocked value: 4,350.16\n", + "Saturated value: 0.0127\n", + "Final response: 856.3587\n", + "Raw spend: 4349.822398913286\n", + "After adstock: 4350.155732246619\n", + "After hill transform: 0.012748073723860727\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,752.94\n", + "Adstocked value: 5,753.12\n", + "Saturated value: 0.1946\n", + "Final response: 5446.3681\n", + "Raw spend: 5752.943990216719\n", + "After adstock: 5753.120460804954\n", + "After hill transform: 0.19463555282214423\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,320.49\n", + "Adstocked value: 11,321.71\n", + "Saturated value: 0.0003\n", + "Final response: 170.4254\n", + "Raw spend: 11320.486842877148\n", + "After adstock: 11321.70906509937\n", + "After hill transform: 0.00031552254814279346\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.22\n", + "Adstocked value: 55,859.55\n", + "Saturated value: 0.3498\n", + "Final response: 49995.7385\n", + "Raw spend: 55859.220409704685\n", + "After adstock: 55859.55374303802\n", + "After hill transform: 0.34984664227439943\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,033.36\n", + "Adstocked value: 4,033.69\n", + "Saturated value: 0.0105\n", + "Final response: 703.5610\n", + "Raw spend: 4033.358445343597\n", + "After adstock: 4033.6917786769304\n", + "After hill transform: 0.010473470263525875\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,843.52\n", + "Adstocked value: 6,843.70\n", + "Saturated value: 0.2812\n", + "Final response: 7869.2983\n", + "Raw spend: 6843.522446305344\n", + "After adstock: 6843.698916893579\n", + "After hill transform: 0.28122322907096514\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,011.68\n", + "Adstocked value: 12,012.90\n", + "Saturated value: 0.0004\n", + "Final response: 203.5299\n", + "Raw spend: 12011.678133508269\n", + "After adstock: 12012.900355730491\n", + "After hill transform: 0.00037681163242817955\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,864.73\n", + "Adstocked value: 55,865.07\n", + "Saturated value: 0.3499\n", + "Final response: 49997.6194\n", + "Raw spend: 55864.73217135403\n", + "After adstock: 55865.065504687365\n", + "After hill transform: 0.3498598042109646\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,318.18\n", + "Adstocked value: 4,318.51\n", + "Saturated value: 0.0125\n", + "Final response: 840.2595\n", + "Raw spend: 4318.176003556317\n", + "After adstock: 4318.50933688965\n", + "After hill transform: 0.012508415298533538\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,862.00\n", + "Adstocked value: 5,862.18\n", + "Saturated value: 0.2029\n", + "Final response: 5678.6183\n", + "Raw spend: 5862.00183581217\n", + "After adstock: 5862.178306400405\n", + "After hill transform: 0.20293542013387067\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,011.68\n", + "Adstocked value: 12,012.90\n", + "Saturated value: 0.0004\n", + "Final response: 203.5299\n", + "Raw spend: 12011.67813352317\n", + "After adstock: 12012.900355745393\n", + "After hill transform: 0.0003768116324295797\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,864.73\n", + "Adstocked value: 55,865.07\n", + "Saturated value: 0.3499\n", + "Final response: 49997.6194\n", + "Raw spend: 55864.73217135403\n", + "After adstock: 55865.065504687365\n", + "After hill transform: 0.3498598042109646\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,318.18\n", + "Adstocked value: 4,318.51\n", + "Saturated value: 0.0125\n", + "Final response: 840.2595\n", + "Raw spend: 4318.176003556317\n", + "After adstock: 4318.50933688965\n", + "After hill transform: 0.012508415298533538\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,862.00\n", + "Adstocked value: 5,862.18\n", + "Saturated value: 0.2029\n", + "Final response: 5678.6183\n", + "Raw spend: 5862.00183581217\n", + "After adstock: 5862.178306400405\n", + "After hill transform: 0.20293542013387067\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,011.68\n", + "Adstocked value: 12,012.90\n", + "Saturated value: 0.0004\n", + "Final response: 203.5299\n", + "Raw spend: 12011.678133508269\n", + "After adstock: 12012.900355730491\n", + "After hill transform: 0.00037681163242817955\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,864.73\n", + "Adstocked value: 55,865.07\n", + "Saturated value: 0.3499\n", + "Final response: 49997.6194\n", + "Raw spend: 55864.73217136893\n", + "After adstock: 55865.06550470227\n", + "After hill transform: 0.34985980421100016\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,318.18\n", + "Adstocked value: 4,318.51\n", + "Saturated value: 0.0125\n", + "Final response: 840.2595\n", + "Raw spend: 4318.176003556317\n", + "After adstock: 4318.50933688965\n", + "After hill transform: 0.012508415298533538\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,862.00\n", + "Adstocked value: 5,862.18\n", + "Saturated value: 0.2029\n", + "Final response: 5678.6183\n", + "Raw spend: 5862.00183581217\n", + "After adstock: 5862.178306400405\n", + "After hill transform: 0.20293542013387067\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,011.68\n", + "Adstocked value: 12,012.90\n", + "Saturated value: 0.0004\n", + "Final response: 203.5299\n", + "Raw spend: 12011.678133508269\n", + "After adstock: 12012.900355730491\n", + "After hill transform: 0.00037681163242817955\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,864.73\n", + "Adstocked value: 55,865.07\n", + "Saturated value: 0.3499\n", + "Final response: 49997.6194\n", + "Raw spend: 55864.73217135403\n", + "After adstock: 55865.065504687365\n", + "After hill transform: 0.3498598042109646\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,318.18\n", + "Adstocked value: 4,318.51\n", + "Saturated value: 0.0125\n", + "Final response: 840.2595\n", + "Raw spend: 4318.176003571218\n", + "After adstock: 4318.509336904551\n", + "After hill transform: 0.01250841529864574\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,862.00\n", + "Adstocked value: 5,862.18\n", + "Saturated value: 0.2029\n", + "Final response: 5678.6183\n", + "Raw spend: 5862.00183581217\n", + "After adstock: 5862.178306400405\n", + "After hill transform: 0.20293542013387067\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,011.68\n", + "Adstocked value: 12,012.90\n", + "Saturated value: 0.0004\n", + "Final response: 203.5299\n", + "Raw spend: 12011.678133508269\n", + "After adstock: 12012.900355730491\n", + "After hill transform: 0.00037681163242817955\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,864.73\n", + "Adstocked value: 55,865.07\n", + "Saturated value: 0.3499\n", + "Final response: 49997.6194\n", + "Raw spend: 55864.73217135403\n", + "After adstock: 55865.065504687365\n", + "After hill transform: 0.3498598042109646\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,318.18\n", + "Adstocked value: 4,318.51\n", + "Saturated value: 0.0125\n", + "Final response: 840.2595\n", + "Raw spend: 4318.176003556317\n", + "After adstock: 4318.50933688965\n", + "After hill transform: 0.012508415298533538\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,862.00\n", + "Adstocked value: 5,862.18\n", + "Saturated value: 0.2029\n", + "Final response: 5678.6183\n", + "Raw spend: 5862.001835827071\n", + "After adstock: 5862.178306415306\n", + "After hill transform: 0.2029354201350118\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 8,114.38\n", + "Adstocked value: 8,115.61\n", + "Saturated value: 0.0001\n", + "Final response: 62.8546\n", + "Raw spend: 8114.383598289969\n", + "After adstock: 8115.605820512192\n", + "After hill transform: 0.00011636791831922155\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,833.65\n", + "Adstocked value: 55,833.99\n", + "Saturated value: 0.3498\n", + "Final response: 49987.0110\n", + "Raw spend: 55833.6520787672\n", + "After adstock: 55833.985412100534\n", + "After hill transform: 0.3497855717995909\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,711.88\n", + "Adstocked value: 2,712.22\n", + "Saturated value: 0.0037\n", + "Final response: 249.1519\n", + "Raw spend: 2711.8824787022218\n", + "After adstock: 2712.2158120355552\n", + "After hill transform: 0.0037089679574593653\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 11,396.67\n", + "Adstocked value: 11,396.85\n", + "Saturated value: 0.6171\n", + "Final response: 17266.6023\n", + "Raw spend: 11396.669988471385\n", + "After adstock: 11396.846459059621\n", + "After hill transform: 0.6170524299419732\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,621.95\n", + "Adstocked value: 11,623.17\n", + "Saturated value: 0.0003\n", + "Final response: 184.3836\n", + "Raw spend: 11621.948679986439\n", + "After adstock: 11623.170902208662\n", + "After hill transform: 0.0003413645644763582\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,861.62\n", + "Adstocked value: 55,861.96\n", + "Saturated value: 0.3499\n", + "Final response: 49996.5588\n", + "Raw spend: 55861.624162095344\n", + "After adstock: 55861.95749542868\n", + "After hill transform: 0.34985238250113976\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,157.55\n", + "Adstocked value: 4,157.88\n", + "Saturated value: 0.0113\n", + "Final response: 761.3646\n", + "Raw spend: 4157.5466510709075\n", + "After adstock: 4157.8799844042405\n", + "After hill transform: 0.01133395712954296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,415.47\n", + "Adstocked value: 6,415.65\n", + "Saturated value: 0.2464\n", + "Final response: 6896.1398\n", + "Raw spend: 6415.468651078091\n", + "After adstock: 6415.645121666326\n", + "After hill transform: 0.24644569482693285\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,621.95\n", + "Adstocked value: 11,623.17\n", + "Saturated value: 0.0003\n", + "Final response: 184.3836\n", + "Raw spend: 11621.94868000134\n", + "After adstock: 11623.170902223563\n", + "After hill transform: 0.0003413645644776693\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,861.62\n", + "Adstocked value: 55,861.96\n", + "Saturated value: 0.3499\n", + "Final response: 49996.5588\n", + "Raw spend: 55861.624162095344\n", + "After adstock: 55861.95749542868\n", + "After hill transform: 0.34985238250113976\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,157.55\n", + "Adstocked value: 4,157.88\n", + "Saturated value: 0.0113\n", + "Final response: 761.3646\n", + "Raw spend: 4157.5466510709075\n", + "After adstock: 4157.8799844042405\n", + "After hill transform: 0.01133395712954296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,415.47\n", + "Adstocked value: 6,415.65\n", + "Saturated value: 0.2464\n", + "Final response: 6896.1398\n", + "Raw spend: 6415.468651078091\n", + "After adstock: 6415.645121666326\n", + "After hill transform: 0.24644569482693285\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,621.95\n", + "Adstocked value: 11,623.17\n", + "Saturated value: 0.0003\n", + "Final response: 184.3836\n", + "Raw spend: 11621.948679986439\n", + "After adstock: 11623.170902208662\n", + "After hill transform: 0.0003413645644763582\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,861.62\n", + "Adstocked value: 55,861.96\n", + "Saturated value: 0.3499\n", + "Final response: 49996.5588\n", + "Raw spend: 55861.624162110245\n", + "After adstock: 55861.95749544358\n", + "After hill transform: 0.3498523825011753\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,157.55\n", + "Adstocked value: 4,157.88\n", + "Saturated value: 0.0113\n", + "Final response: 761.3646\n", + "Raw spend: 4157.5466510709075\n", + "After adstock: 4157.8799844042405\n", + "After hill transform: 0.01133395712954296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,415.47\n", + "Adstocked value: 6,415.65\n", + "Saturated value: 0.2464\n", + "Final response: 6896.1398\n", + "Raw spend: 6415.468651078091\n", + "After adstock: 6415.645121666326\n", + "After hill transform: 0.24644569482693285\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,621.95\n", + "Adstocked value: 11,623.17\n", + "Saturated value: 0.0003\n", + "Final response: 184.3836\n", + "Raw spend: 11621.948679986439\n", + "After adstock: 11623.170902208662\n", + "After hill transform: 0.0003413645644763582\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,861.62\n", + "Adstocked value: 55,861.96\n", + "Saturated value: 0.3499\n", + "Final response: 49996.5588\n", + "Raw spend: 55861.624162095344\n", + "After adstock: 55861.95749542868\n", + "After hill transform: 0.34985238250113976\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,157.55\n", + "Adstocked value: 4,157.88\n", + "Saturated value: 0.0113\n", + "Final response: 761.3646\n", + "Raw spend: 4157.546651085809\n", + "After adstock: 4157.879984419142\n", + "After hill transform: 0.011333957129648681\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,415.47\n", + "Adstocked value: 6,415.65\n", + "Saturated value: 0.2464\n", + "Final response: 6896.1398\n", + "Raw spend: 6415.468651078091\n", + "After adstock: 6415.645121666326\n", + "After hill transform: 0.24644569482693285\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,621.95\n", + "Adstocked value: 11,623.17\n", + "Saturated value: 0.0003\n", + "Final response: 184.3836\n", + "Raw spend: 11621.948679986439\n", + "After adstock: 11623.170902208662\n", + "After hill transform: 0.0003413645644763582\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,861.62\n", + "Adstocked value: 55,861.96\n", + "Saturated value: 0.3499\n", + "Final response: 49996.5588\n", + "Raw spend: 55861.624162095344\n", + "After adstock: 55861.95749542868\n", + "After hill transform: 0.34985238250113976\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,157.55\n", + "Adstocked value: 4,157.88\n", + "Saturated value: 0.0113\n", + "Final response: 761.3646\n", + "Raw spend: 4157.5466510709075\n", + "After adstock: 4157.8799844042405\n", + "After hill transform: 0.01133395712954296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,415.47\n", + "Adstocked value: 6,415.65\n", + "Saturated value: 0.2464\n", + "Final response: 6896.1398\n", + "Raw spend: 6415.468651092992\n", + "After adstock: 6415.6451216812275\n", + "After hill transform: 0.24644569482812997\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 7,162.91\n", + "Adstocked value: 7,164.14\n", + "Saturated value: 0.0001\n", + "Final response: 43.2578\n", + "Raw spend: 7162.913180396041\n", + "After adstock: 7164.1354026182635\n", + "After hill transform: 8.0086789856724e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,826.07\n", + "Adstocked value: 55,826.40\n", + "Saturated value: 0.3498\n", + "Final response: 49984.4213\n", + "Raw spend: 55826.067061160924\n", + "After adstock: 55826.40039449426\n", + "After hill transform: 0.34976745040072366\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,319.74\n", + "Adstocked value: 2,320.08\n", + "Saturated value: 0.0025\n", + "Final response: 165.3724\n", + "Raw spend: 2319.7446542848957\n", + "After adstock: 2320.077987618229\n", + "After hill transform: 0.002461795356891023\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.863248388921\n", + "After adstock: 12748.039718977157\n", + "After hill transform: 0.6874038368908294\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,176.05\n", + "Adstocked value: 11,177.27\n", + "Saturated value: 0.0003\n", + "Final response: 163.9945\n", + "Raw spend: 11176.0451300274\n", + "After adstock: 11177.267352249622\n", + "After hill transform: 0.0003036165186877486\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,858.07\n", + "Adstocked value: 55,858.40\n", + "Saturated value: 0.3498\n", + "Final response: 49995.3453\n", + "Raw spend: 55858.068452001906\n", + "After adstock: 55858.40178533524\n", + "After hill transform: 0.3498438912956268\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,973.77\n", + "Adstocked value: 3,974.10\n", + "Saturated value: 0.0101\n", + "Final response: 676.7992\n", + "Raw spend: 3973.7664513923064\n", + "After adstock: 3974.09978472564\n", + "After hill transform: 0.010075084878599\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,048.71\n", + "Adstocked value: 7,048.88\n", + "Saturated value: 0.2981\n", + "Final response: 8341.2400\n", + "Raw spend: 7048.708110809174\n", + "After adstock: 7048.884581397409\n", + "After hill transform: 0.2980888947710633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,577.36\n", + "Adstocked value: 11,578.58\n", + "Saturated value: 0.0003\n", + "Final response: 182.2727\n", + "Raw spend: 11577.358324990535\n", + "After adstock: 11578.580547212758\n", + "After hill transform: 0.0003374565630092946\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,861.27\n", + "Adstocked value: 55,861.60\n", + "Saturated value: 0.3499\n", + "Final response: 49996.4374\n", + "Raw spend: 55861.268591086\n", + "After adstock: 55861.60192441934\n", + "After hill transform: 0.3498515334006268\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,139.17\n", + "Adstocked value: 4,139.50\n", + "Saturated value: 0.0112\n", + "Final response: 752.6362\n", + "Raw spend: 4139.168631103047\n", + "After adstock: 4139.50196443638\n", + "After hill transform: 0.011204022573240345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,478.79\n", + "Adstocked value: 6,478.97\n", + "Saturated value: 0.2515\n", + "Final response: 7038.7723\n", + "Raw spend: 6478.7925970512\n", + "After adstock: 6478.969067639435\n", + "After hill transform: 0.2515429181168045\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,577.36\n", + "Adstocked value: 11,578.58\n", + "Saturated value: 0.0003\n", + "Final response: 182.2727\n", + "Raw spend: 11577.358325005436\n", + "After adstock: 11578.580547227659\n", + "After hill transform: 0.00033745656301059553\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,861.27\n", + "Adstocked value: 55,861.60\n", + "Saturated value: 0.3499\n", + "Final response: 49996.4374\n", + "Raw spend: 55861.268591086\n", + "After adstock: 55861.60192441934\n", + "After hill transform: 0.3498515334006268\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,139.17\n", + "Adstocked value: 4,139.50\n", + "Saturated value: 0.0112\n", + "Final response: 752.6362\n", + "Raw spend: 4139.168631103047\n", + "After adstock: 4139.50196443638\n", + "After hill transform: 0.011204022573240345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,478.79\n", + "Adstocked value: 6,478.97\n", + "Saturated value: 0.2515\n", + "Final response: 7038.7723\n", + "Raw spend: 6478.7925970512\n", + "After adstock: 6478.969067639435\n", + "After hill transform: 0.2515429181168045\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,577.36\n", + "Adstocked value: 11,578.58\n", + "Saturated value: 0.0003\n", + "Final response: 182.2727\n", + "Raw spend: 11577.358324990535\n", + "After adstock: 11578.580547212758\n", + "After hill transform: 0.0003374565630092946\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,861.27\n", + "Adstocked value: 55,861.60\n", + "Saturated value: 0.3499\n", + "Final response: 49996.4374\n", + "Raw spend: 55861.2685911009\n", + "After adstock: 55861.60192443424\n", + "After hill transform: 0.34985153340066244\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,139.17\n", + "Adstocked value: 4,139.50\n", + "Saturated value: 0.0112\n", + "Final response: 752.6362\n", + "Raw spend: 4139.168631103047\n", + "After adstock: 4139.50196443638\n", + "After hill transform: 0.011204022573240345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,478.79\n", + "Adstocked value: 6,478.97\n", + "Saturated value: 0.2515\n", + "Final response: 7038.7723\n", + "Raw spend: 6478.7925970512\n", + "After adstock: 6478.969067639435\n", + "After hill transform: 0.2515429181168045\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,577.36\n", + "Adstocked value: 11,578.58\n", + "Saturated value: 0.0003\n", + "Final response: 182.2727\n", + "Raw spend: 11577.358324990535\n", + "After adstock: 11578.580547212758\n", + "After hill transform: 0.0003374565630092946\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,861.27\n", + "Adstocked value: 55,861.60\n", + "Saturated value: 0.3499\n", + "Final response: 49996.4374\n", + "Raw spend: 55861.268591086\n", + "After adstock: 55861.60192441934\n", + "After hill transform: 0.3498515334006268\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,139.17\n", + "Adstocked value: 4,139.50\n", + "Saturated value: 0.0112\n", + "Final response: 752.6362\n", + "Raw spend: 4139.168631117948\n", + "After adstock: 4139.501964451281\n", + "After hill transform: 0.01120402257334533\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,478.79\n", + "Adstocked value: 6,478.97\n", + "Saturated value: 0.2515\n", + "Final response: 7038.7723\n", + "Raw spend: 6478.7925970512\n", + "After adstock: 6478.969067639435\n", + "After hill transform: 0.2515429181168045\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,577.36\n", + "Adstocked value: 11,578.58\n", + "Saturated value: 0.0003\n", + "Final response: 182.2727\n", + "Raw spend: 11577.358324990535\n", + "After adstock: 11578.580547212758\n", + "After hill transform: 0.0003374565630092946\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,861.27\n", + "Adstocked value: 55,861.60\n", + "Saturated value: 0.3499\n", + "Final response: 49996.4374\n", + "Raw spend: 55861.268591086\n", + "After adstock: 55861.60192441934\n", + "After hill transform: 0.3498515334006268\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,139.17\n", + "Adstocked value: 4,139.50\n", + "Saturated value: 0.0112\n", + "Final response: 752.6362\n", + "Raw spend: 4139.168631103047\n", + "After adstock: 4139.50196443638\n", + "After hill transform: 0.011204022573240345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,478.79\n", + "Adstocked value: 6,478.97\n", + "Saturated value: 0.2515\n", + "Final response: 7038.7723\n", + "Raw spend: 6478.792597066101\n", + "After adstock: 6478.969067654336\n", + "After hill transform: 0.2515429181180063\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 7,162.90\n", + "Adstocked value: 7,164.12\n", + "Saturated value: 0.0001\n", + "Final response: 43.2576\n", + "Raw spend: 7162.899354086578\n", + "After adstock: 7164.1215763088\n", + "After hill transform: 8.008632673126797e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,826.07\n", + "Adstocked value: 55,826.40\n", + "Saturated value: 0.3498\n", + "Final response: 49984.4221\n", + "Raw spend: 55826.06915494318\n", + "After adstock: 55826.402488276515\n", + "After hill transform: 0.34976745540326787\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,319.76\n", + "Adstocked value: 2,320.09\n", + "Saturated value: 0.0025\n", + "Final response: 165.3746\n", + "Raw spend: 2319.756394018685\n", + "After adstock: 2320.0897273520186\n", + "After hill transform: 0.0024618280696271193\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.863241182331\n", + "After adstock: 12748.039711770567\n", + "After hill transform: 0.687403836553696\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,135.91\n", + "Adstocked value: 11,137.13\n", + "Saturated value: 0.0003\n", + "Final response: 162.2368\n", + "Raw spend: 11135.912427900139\n", + "After adstock: 11137.134650122362\n", + "After hill transform: 0.00030036241838075195\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,857.75\n", + "Adstocked value: 55,858.08\n", + "Saturated value: 0.3498\n", + "Final response: 49995.2362\n", + "Raw spend: 55857.74864747172\n", + "After adstock: 55858.08198080506\n", + "After hill transform: 0.3498431275653087\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,957.23\n", + "Adstocked value: 3,957.56\n", + "Saturated value: 0.0100\n", + "Final response: 669.4831\n", + "Raw spend: 3957.227407394611\n", + "After adstock: 3957.5607407279444\n", + "After hill transform: 0.00996617387484008\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,105.70\n", + "Adstocked value: 7,105.88\n", + "Saturated value: 0.3028\n", + "Final response: 8472.6773\n", + "Raw spend: 7105.699661464313\n", + "After adstock: 7105.876132052548\n", + "After hill transform: 0.3027860396218947\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,533.21\n", + "Adstocked value: 11,534.44\n", + "Saturated value: 0.0003\n", + "Final response: 180.1989\n", + "Raw spend: 11533.213735281495\n", + "After adstock: 11534.435957503718\n", + "After hill transform: 0.0003336170867675695\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,860.92\n", + "Adstocked value: 55,861.25\n", + "Saturated value: 0.3499\n", + "Final response: 49996.3173\n", + "Raw spend: 55860.91659672457\n", + "After adstock: 55861.24993005791\n", + "After hill transform: 0.34985069283673254\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,120.97\n", + "Adstocked value: 4,121.31\n", + "Saturated value: 0.0111\n", + "Final response: 744.0550\n", + "Raw spend: 4120.9745087322035\n", + "After adstock: 4121.3078420655365\n", + "After hill transform: 0.011076279242148478\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,541.48\n", + "Adstocked value: 6,541.66\n", + "Saturated value: 0.2566\n", + "Final response: 7180.5002\n", + "Raw spend: 6541.483303492511\n", + "After adstock: 6541.6597740807465\n", + "After hill transform: 0.25660781524154935\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,533.21\n", + "Adstocked value: 11,534.44\n", + "Saturated value: 0.0003\n", + "Final response: 180.1989\n", + "Raw spend: 11533.213735296396\n", + "After adstock: 11534.435957518619\n", + "After hill transform: 0.0003336170867688606\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,860.92\n", + "Adstocked value: 55,861.25\n", + "Saturated value: 0.3499\n", + "Final response: 49996.3173\n", + "Raw spend: 55860.91659672457\n", + "After adstock: 55861.24993005791\n", + "After hill transform: 0.34985069283673254\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,120.97\n", + "Adstocked value: 4,121.31\n", + "Saturated value: 0.0111\n", + "Final response: 744.0550\n", + "Raw spend: 4120.9745087322035\n", + "After adstock: 4121.3078420655365\n", + "After hill transform: 0.011076279242148478\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,541.48\n", + "Adstocked value: 6,541.66\n", + "Saturated value: 0.2566\n", + "Final response: 7180.5002\n", + "Raw spend: 6541.483303492511\n", + "After adstock: 6541.6597740807465\n", + "After hill transform: 0.25660781524154935\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,533.21\n", + "Adstocked value: 11,534.44\n", + "Saturated value: 0.0003\n", + "Final response: 180.1989\n", + "Raw spend: 11533.213735281495\n", + "After adstock: 11534.435957503718\n", + "After hill transform: 0.0003336170867675695\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,860.92\n", + "Adstocked value: 55,861.25\n", + "Saturated value: 0.3499\n", + "Final response: 49996.3173\n", + "Raw spend: 55860.91659673947\n", + "After adstock: 55861.24993007281\n", + "After hill transform: 0.3498506928367682\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,120.97\n", + "Adstocked value: 4,121.31\n", + "Saturated value: 0.0111\n", + "Final response: 744.0550\n", + "Raw spend: 4120.9745087322035\n", + "After adstock: 4121.3078420655365\n", + "After hill transform: 0.011076279242148478\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,541.48\n", + "Adstocked value: 6,541.66\n", + "Saturated value: 0.2566\n", + "Final response: 7180.5002\n", + "Raw spend: 6541.483303492511\n", + "After adstock: 6541.6597740807465\n", + "After hill transform: 0.25660781524154935\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,533.21\n", + "Adstocked value: 11,534.44\n", + "Saturated value: 0.0003\n", + "Final response: 180.1989\n", + "Raw spend: 11533.213735281495\n", + "After adstock: 11534.435957503718\n", + "After hill transform: 0.0003336170867675695\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,860.92\n", + "Adstocked value: 55,861.25\n", + "Saturated value: 0.3499\n", + "Final response: 49996.3173\n", + "Raw spend: 55860.91659672457\n", + "After adstock: 55861.24993005791\n", + "After hill transform: 0.34985069283673254\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,120.97\n", + "Adstocked value: 4,121.31\n", + "Saturated value: 0.0111\n", + "Final response: 744.0550\n", + "Raw spend: 4120.974508747105\n", + "After adstock: 4121.307842080438\n", + "After hill transform: 0.011076279242252737\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,541.48\n", + "Adstocked value: 6,541.66\n", + "Saturated value: 0.2566\n", + "Final response: 7180.5002\n", + "Raw spend: 6541.483303492511\n", + "After adstock: 6541.6597740807465\n", + "After hill transform: 0.25660781524154935\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,533.21\n", + "Adstocked value: 11,534.44\n", + "Saturated value: 0.0003\n", + "Final response: 180.1989\n", + "Raw spend: 11533.213735281495\n", + "After adstock: 11534.435957503718\n", + "After hill transform: 0.0003336170867675695\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,860.92\n", + "Adstocked value: 55,861.25\n", + "Saturated value: 0.3499\n", + "Final response: 49996.3173\n", + "Raw spend: 55860.91659672457\n", + "After adstock: 55861.24993005791\n", + "After hill transform: 0.34985069283673254\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,120.97\n", + "Adstocked value: 4,121.31\n", + "Saturated value: 0.0111\n", + "Final response: 744.0550\n", + "Raw spend: 4120.9745087322035\n", + "After adstock: 4121.3078420655365\n", + "After hill transform: 0.011076279242148478\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,541.48\n", + "Adstocked value: 6,541.66\n", + "Saturated value: 0.2566\n", + "Final response: 7180.5002\n", + "Raw spend: 6541.4833035074125\n", + "After adstock: 6541.659774095648\n", + "After hill transform: 0.2566078152427553\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 7,162.89\n", + "Adstocked value: 7,164.11\n", + "Saturated value: 0.0001\n", + "Final response: 43.2574\n", + "Raw spend: 7162.891349482643\n", + "After adstock: 7164.1135717048655\n", + "After hill transform: 8.008605861022073e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,826.07\n", + "Adstocked value: 55,826.40\n", + "Saturated value: 0.3498\n", + "Final response: 49984.4222\n", + "Raw spend: 55826.06966586515\n", + "After adstock: 55826.402999198486\n", + "After hill transform: 0.34976745662398206\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,319.76\n", + "Adstocked value: 2,320.10\n", + "Saturated value: 0.0025\n", + "Final response: 165.3760\n", + "Raw spend: 2319.7639887846103\n", + "After adstock: 2320.097322117944\n", + "After hill transform: 0.0024618492325644147\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2027\n", + "Raw spend: 12747.863140098361\n", + "After adstock: 12748.039610686597\n", + "After hill transform: 0.6874038318248606\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,096.18\n", + "Adstocked value: 11,097.40\n", + "Saturated value: 0.0003\n", + "Final response: 160.5092\n", + "Raw spend: 11096.18149670161\n", + "After adstock: 11097.403718923833\n", + "After hill transform: 0.00029716385415597775\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,857.43\n", + "Adstocked value: 55,857.77\n", + "Saturated value: 0.3498\n", + "Final response: 49995.1281\n", + "Raw spend: 55857.43190363863\n", + "After adstock: 55857.765236971965\n", + "After hill transform: 0.3498423711407394\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,940.85\n", + "Adstocked value: 3,941.19\n", + "Saturated value: 0.0099\n", + "Final response: 662.2874\n", + "Raw spend: 3940.853456737444\n", + "After adstock: 3941.1867900707775\n", + "After hill transform: 0.009859056139222463\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,162.12\n", + "Adstocked value: 7,162.30\n", + "Saturated value: 0.3074\n", + "Final response: 8602.8987\n", + "Raw spend: 7162.121287153096\n", + "After adstock: 7162.297757741331\n", + "After hill transform: 0.30743973163237437\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,489.51\n", + "Adstocked value: 11,490.73\n", + "Saturated value: 0.0003\n", + "Final response: 178.1613\n", + "Raw spend: 11489.510511423507\n", + "After adstock: 11490.73273364573\n", + "After hill transform: 0.00032984476042613865\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,860.57\n", + "Adstocked value: 55,860.90\n", + "Saturated value: 0.3498\n", + "Final response: 49996.1984\n", + "Raw spend: 55860.56812741598\n", + "After adstock: 55860.901460749315\n", + "After hill transform: 0.3498498606863796\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,102.96\n", + "Adstocked value: 4,103.30\n", + "Saturated value: 0.0110\n", + "Final response: 735.6182\n", + "Raw spend: 4102.962403532728\n", + "After adstock: 4103.295736866061\n", + "After hill transform: 0.010950685354399168\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,603.55\n", + "Adstocked value: 6,603.72\n", + "Saturated value: 0.2616\n", + "Final response: 7321.2814\n", + "Raw spend: 6603.5471018585695\n", + "After adstock: 6603.723572446805\n", + "After hill transform: 0.26163888045797046\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,489.51\n", + "Adstocked value: 11,490.73\n", + "Saturated value: 0.0003\n", + "Final response: 178.1613\n", + "Raw spend: 11489.510511438408\n", + "After adstock: 11490.73273366063\n", + "After hill transform: 0.00032984476042741996\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,860.57\n", + "Adstocked value: 55,860.90\n", + "Saturated value: 0.3498\n", + "Final response: 49996.1984\n", + "Raw spend: 55860.56812741598\n", + "After adstock: 55860.901460749315\n", + "After hill transform: 0.3498498606863796\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,102.96\n", + "Adstocked value: 4,103.30\n", + "Saturated value: 0.0110\n", + "Final response: 735.6182\n", + "Raw spend: 4102.962403532728\n", + "After adstock: 4103.295736866061\n", + "After hill transform: 0.010950685354399168\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,603.55\n", + "Adstocked value: 6,603.72\n", + "Saturated value: 0.2616\n", + "Final response: 7321.2814\n", + "Raw spend: 6603.5471018585695\n", + "After adstock: 6603.723572446805\n", + "After hill transform: 0.26163888045797046\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,489.51\n", + "Adstocked value: 11,490.73\n", + "Saturated value: 0.0003\n", + "Final response: 178.1613\n", + "Raw spend: 11489.510511423507\n", + "After adstock: 11490.73273364573\n", + "After hill transform: 0.00032984476042613865\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,860.57\n", + "Adstocked value: 55,860.90\n", + "Saturated value: 0.3498\n", + "Final response: 49996.1984\n", + "Raw spend: 55860.56812743088\n", + "After adstock: 55860.90146076422\n", + "After hill transform: 0.34984986068641516\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,102.96\n", + "Adstocked value: 4,103.30\n", + "Saturated value: 0.0110\n", + "Final response: 735.6182\n", + "Raw spend: 4102.962403532728\n", + "After adstock: 4103.295736866061\n", + "After hill transform: 0.010950685354399168\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,603.55\n", + "Adstocked value: 6,603.72\n", + "Saturated value: 0.2616\n", + "Final response: 7321.2814\n", + "Raw spend: 6603.5471018585695\n", + "After adstock: 6603.723572446805\n", + "After hill transform: 0.26163888045797046\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,489.51\n", + "Adstocked value: 11,490.73\n", + "Saturated value: 0.0003\n", + "Final response: 178.1613\n", + "Raw spend: 11489.510511423507\n", + "After adstock: 11490.73273364573\n", + "After hill transform: 0.00032984476042613865\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,860.57\n", + "Adstocked value: 55,860.90\n", + "Saturated value: 0.3498\n", + "Final response: 49996.1984\n", + "Raw spend: 55860.56812741598\n", + "After adstock: 55860.901460749315\n", + "After hill transform: 0.3498498606863796\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,102.96\n", + "Adstocked value: 4,103.30\n", + "Saturated value: 0.0110\n", + "Final response: 735.6182\n", + "Raw spend: 4102.962403547629\n", + "After adstock: 4103.295736880962\n", + "After hill transform: 0.01095068535450271\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,603.55\n", + "Adstocked value: 6,603.72\n", + "Saturated value: 0.2616\n", + "Final response: 7321.2814\n", + "Raw spend: 6603.5471018585695\n", + "After adstock: 6603.723572446805\n", + "After hill transform: 0.26163888045797046\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,489.51\n", + "Adstocked value: 11,490.73\n", + "Saturated value: 0.0003\n", + "Final response: 178.1613\n", + "Raw spend: 11489.510511423507\n", + "After adstock: 11490.73273364573\n", + "After hill transform: 0.00032984476042613865\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,860.57\n", + "Adstocked value: 55,860.90\n", + "Saturated value: 0.3498\n", + "Final response: 49996.1984\n", + "Raw spend: 55860.56812741598\n", + "After adstock: 55860.901460749315\n", + "After hill transform: 0.3498498606863796\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,102.96\n", + "Adstocked value: 4,103.30\n", + "Saturated value: 0.0110\n", + "Final response: 735.6182\n", + "Raw spend: 4102.962403532728\n", + "After adstock: 4103.295736866061\n", + "After hill transform: 0.010950685354399168\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,603.55\n", + "Adstocked value: 6,603.72\n", + "Saturated value: 0.2616\n", + "Final response: 7321.2814\n", + "Raw spend: 6603.547101873471\n", + "After adstock: 6603.723572461706\n", + "After hill transform: 0.26163888045918027\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 7,162.89\n", + "Adstocked value: 7,164.12\n", + "Saturated value: 0.0001\n", + "Final response: 43.2575\n", + "Raw spend: 7162.894539483961\n", + "After adstock: 7164.116761706184\n", + "After hill transform: 8.008616546196847e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,826.07\n", + "Adstocked value: 55,826.40\n", + "Saturated value: 0.3498\n", + "Final response: 49984.4223\n", + "Raw spend: 55826.069814350434\n", + "After adstock: 55826.40314768377\n", + "After hill transform: 0.3497674569787487\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,319.77\n", + "Adstocked value: 2,320.10\n", + "Saturated value: 0.0025\n", + "Final response: 165.3768\n", + "Raw spend: 2319.767977308262\n", + "After adstock: 2320.1013106415953\n", + "After hill transform: 0.002461860346694598\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.03\n", + "Saturated value: 0.6874\n", + "Final response: 19235.1931\n", + "Raw spend: 12747.855813088112\n", + "After adstock: 12748.032283676348\n", + "After hill transform: 0.6874034890578927\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,056.85\n", + "Adstocked value: 11,058.07\n", + "Saturated value: 0.0003\n", + "Final response: 158.8109\n", + "Raw spend: 11056.848914229551\n", + "After adstock: 11058.071136451774\n", + "After hill transform: 0.00029401978079271306\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,857.12\n", + "Adstocked value: 55,857.45\n", + "Saturated value: 0.3498\n", + "Final response: 49995.0211\n", + "Raw spend: 55857.118296109424\n", + "After adstock: 55857.45162944276\n", + "After hill transform: 0.3498416222025812\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,924.64\n", + "Adstocked value: 3,924.98\n", + "Saturated value: 0.0098\n", + "Final response: 655.2099\n", + "Raw spend: 3924.642960910281\n", + "After adstock: 3924.9762942436146\n", + "After hill transform: 0.00975369838912503\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,217.98\n", + "Adstocked value: 7,218.15\n", + "Saturated value: 0.3120\n", + "Final response: 8731.8860\n", + "Raw spend: 7217.977972981524\n", + "After adstock: 7218.154443569759\n", + "After hill transform: 0.3120493182616263\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,446.24\n", + "Adstocked value: 11,447.47\n", + "Saturated value: 0.0003\n", + "Final response: 176.1593\n", + "Raw spend: 11446.244351704112\n", + "After adstock: 11447.466573926335\n", + "After hill transform: 0.0003261382439105922\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,860.22\n", + "Adstocked value: 55,860.56\n", + "Saturated value: 0.3498\n", + "Final response: 49996.0807\n", + "Raw spend: 55860.22314428532\n", + "After adstock: 55860.55647761866\n", + "After hill transform: 0.3498490368568631\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,085.13\n", + "Adstocked value: 4,085.46\n", + "Saturated value: 0.0108\n", + "Final response: 727.3230\n", + "Raw spend: 4085.1304592704832\n", + "After adstock: 4085.4637926038167\n", + "After hill transform: 0.010827200024404668\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,664.99\n", + "Adstocked value: 6,665.17\n", + "Saturated value: 0.2666\n", + "Final response: 7461.0766\n", + "Raw spend: 6664.990188970865\n", + "After adstock: 6665.1666595591005\n", + "After hill transform: 0.26663470598267686\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,446.24\n", + "Adstocked value: 11,447.47\n", + "Saturated value: 0.0003\n", + "Final response: 176.1593\n", + "Raw spend: 11446.244351719013\n", + "After adstock: 11447.466573941236\n", + "After hill transform: 0.00032613824391186403\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,860.22\n", + "Adstocked value: 55,860.56\n", + "Saturated value: 0.3498\n", + "Final response: 49996.0807\n", + "Raw spend: 55860.22314428532\n", + "After adstock: 55860.55647761866\n", + "After hill transform: 0.3498490368568631\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,085.13\n", + "Adstocked value: 4,085.46\n", + "Saturated value: 0.0108\n", + "Final response: 727.3230\n", + "Raw spend: 4085.1304592704832\n", + "After adstock: 4085.4637926038167\n", + "After hill transform: 0.010827200024404668\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,664.99\n", + "Adstocked value: 6,665.17\n", + "Saturated value: 0.2666\n", + "Final response: 7461.0766\n", + "Raw spend: 6664.990188970865\n", + "After adstock: 6665.1666595591005\n", + "After hill transform: 0.26663470598267686\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,446.24\n", + "Adstocked value: 11,447.47\n", + "Saturated value: 0.0003\n", + "Final response: 176.1593\n", + "Raw spend: 11446.244351704112\n", + "After adstock: 11447.466573926335\n", + "After hill transform: 0.0003261382439105922\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,860.22\n", + "Adstocked value: 55,860.56\n", + "Saturated value: 0.3498\n", + "Final response: 49996.0807\n", + "Raw spend: 55860.223144300224\n", + "After adstock: 55860.55647763356\n", + "After hill transform: 0.3498490368568987\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,085.13\n", + "Adstocked value: 4,085.46\n", + "Saturated value: 0.0108\n", + "Final response: 727.3230\n", + "Raw spend: 4085.1304592704832\n", + "After adstock: 4085.4637926038167\n", + "After hill transform: 0.010827200024404668\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,664.99\n", + "Adstocked value: 6,665.17\n", + "Saturated value: 0.2666\n", + "Final response: 7461.0766\n", + "Raw spend: 6664.990188970865\n", + "After adstock: 6665.1666595591005\n", + "After hill transform: 0.26663470598267686\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,446.24\n", + "Adstocked value: 11,447.47\n", + "Saturated value: 0.0003\n", + "Final response: 176.1593\n", + "Raw spend: 11446.244351704112\n", + "After adstock: 11447.466573926335\n", + "After hill transform: 0.0003261382439105922\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,860.22\n", + "Adstocked value: 55,860.56\n", + "Saturated value: 0.3498\n", + "Final response: 49996.0807\n", + "Raw spend: 55860.22314428532\n", + "After adstock: 55860.55647761866\n", + "After hill transform: 0.3498490368568631\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,085.13\n", + "Adstocked value: 4,085.46\n", + "Saturated value: 0.0108\n", + "Final response: 727.3230\n", + "Raw spend: 4085.1304592853844\n", + "After adstock: 4085.463792618718\n", + "After hill transform: 0.010827200024507506\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,664.99\n", + "Adstocked value: 6,665.17\n", + "Saturated value: 0.2666\n", + "Final response: 7461.0766\n", + "Raw spend: 6664.990188970865\n", + "After adstock: 6665.1666595591005\n", + "After hill transform: 0.26663470598267686\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,446.24\n", + "Adstocked value: 11,447.47\n", + "Saturated value: 0.0003\n", + "Final response: 176.1593\n", + "Raw spend: 11446.244351704112\n", + "After adstock: 11447.466573926335\n", + "After hill transform: 0.0003261382439105922\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,860.22\n", + "Adstocked value: 55,860.56\n", + "Saturated value: 0.3498\n", + "Final response: 49996.0807\n", + "Raw spend: 55860.22314428532\n", + "After adstock: 55860.55647761866\n", + "After hill transform: 0.3498490368568631\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,085.13\n", + "Adstocked value: 4,085.46\n", + "Saturated value: 0.0108\n", + "Final response: 727.3230\n", + "Raw spend: 4085.1304592704832\n", + "After adstock: 4085.4637926038167\n", + "After hill transform: 0.010827200024404668\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,664.99\n", + "Adstocked value: 6,665.17\n", + "Saturated value: 0.2666\n", + "Final response: 7461.0766\n", + "Raw spend: 6664.9901889857665\n", + "After adstock: 6665.166659574002\n", + "After hill transform: 0.2666347059838901\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 7,163.03\n", + "Adstocked value: 7,164.25\n", + "Saturated value: 0.0001\n", + "Final response: 43.2600\n", + "Raw spend: 7163.032328765348\n", + "After adstock: 7164.254550987571\n", + "After hill transform: 8.0090780919217e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,826.07\n", + "Adstocked value: 55,826.40\n", + "Saturated value: 0.3498\n", + "Final response: 49984.4227\n", + "Raw spend: 55826.07100405694\n", + "After adstock: 55826.404337390275\n", + "After hill transform: 0.3497674598212407\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,319.83\n", + "Adstocked value: 2,320.16\n", + "Saturated value: 0.0025\n", + "Final response: 165.3876\n", + "Raw spend: 2319.825589878065\n", + "After adstock: 2320.1589232113984\n", + "After hill transform: 0.0024620208891469888\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.66\n", + "Adstocked value: 12,747.84\n", + "Saturated value: 0.6874\n", + "Final response: 19234.9358\n", + "Raw spend: 12747.659221530417\n", + "After adstock: 12747.835692118653\n", + "After hill transform: 0.6873942921017765\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,017.92\n", + "Adstocked value: 11,019.15\n", + "Saturated value: 0.0003\n", + "Final response: 157.1421\n", + "Raw spend: 11017.923149410235\n", + "After adstock: 11019.145371632458\n", + "After hill transform: 0.00029093011306791794\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,856.81\n", + "Adstocked value: 55,857.14\n", + "Saturated value: 0.3498\n", + "Final response: 49994.9151\n", + "Raw spend: 55856.80793026248\n", + "After adstock: 55857.14126359582\n", + "After hill transform: 0.3498408810025979\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,908.60\n", + "Adstocked value: 3,908.93\n", + "Saturated value: 0.0097\n", + "Final response: 648.2509\n", + "Raw spend: 3908.5999723312416\n", + "After adstock: 3908.933305664575\n", + "After hill transform: 0.009650104537850847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,273.26\n", + "Adstocked value: 7,273.43\n", + "Saturated value: 0.3166\n", + "Final response: 8859.5821\n", + "Raw spend: 7273.2570922268205\n", + "After adstock: 7273.433562815056\n", + "After hill transform: 0.31661276492222956\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,403.41\n", + "Adstocked value: 11,404.63\n", + "Saturated value: 0.0003\n", + "Final response: 174.1922\n", + "Raw spend: 11403.412231474724\n", + "After adstock: 11404.634453696946\n", + "After hill transform: 0.0003224963314292469\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.88\n", + "Adstocked value: 55,860.21\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9641\n", + "Raw spend: 55859.88162288304\n", + "After adstock: 55860.214956216376\n", + "After hill transform: 0.34984822128992343\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,067.48\n", + "Adstocked value: 4,067.81\n", + "Saturated value: 0.0107\n", + "Final response: 719.1670\n", + "Raw spend: 4067.477410576559\n", + "After adstock: 4067.8107439098926\n", + "After hill transform: 0.010705787128677119\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,725.82\n", + "Adstocked value: 6,725.99\n", + "Saturated value: 0.2716\n", + "Final response: 7599.8449\n", + "Raw spend: 6725.816879296461\n", + "After adstock: 6725.993349884696\n", + "After hill transform: 0.2715938356462838\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,403.41\n", + "Adstocked value: 11,404.63\n", + "Saturated value: 0.0003\n", + "Final response: 174.1922\n", + "Raw spend: 11403.412231489625\n", + "After adstock: 11404.634453711848\n", + "After hill transform: 0.0003224963314305092\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.88\n", + "Adstocked value: 55,860.21\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9641\n", + "Raw spend: 55859.88162288304\n", + "After adstock: 55860.214956216376\n", + "After hill transform: 0.34984822128992343\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,067.48\n", + "Adstocked value: 4,067.81\n", + "Saturated value: 0.0107\n", + "Final response: 719.1670\n", + "Raw spend: 4067.477410576559\n", + "After adstock: 4067.8107439098926\n", + "After hill transform: 0.010705787128677119\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,725.82\n", + "Adstocked value: 6,725.99\n", + "Saturated value: 0.2716\n", + "Final response: 7599.8449\n", + "Raw spend: 6725.816879296461\n", + "After adstock: 6725.993349884696\n", + "After hill transform: 0.2715938356462838\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,403.41\n", + "Adstocked value: 11,404.63\n", + "Saturated value: 0.0003\n", + "Final response: 174.1922\n", + "Raw spend: 11403.412231474724\n", + "After adstock: 11404.634453696946\n", + "After hill transform: 0.0003224963314292469\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.88\n", + "Adstocked value: 55,860.21\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9641\n", + "Raw spend: 55859.88162289794\n", + "After adstock: 55860.21495623128\n", + "After hill transform: 0.34984822128995907\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,067.48\n", + "Adstocked value: 4,067.81\n", + "Saturated value: 0.0107\n", + "Final response: 719.1670\n", + "Raw spend: 4067.477410576559\n", + "After adstock: 4067.8107439098926\n", + "After hill transform: 0.010705787128677119\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,725.82\n", + "Adstocked value: 6,725.99\n", + "Saturated value: 0.2716\n", + "Final response: 7599.8449\n", + "Raw spend: 6725.816879296461\n", + "After adstock: 6725.993349884696\n", + "After hill transform: 0.2715938356462838\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,403.41\n", + "Adstocked value: 11,404.63\n", + "Saturated value: 0.0003\n", + "Final response: 174.1922\n", + "Raw spend: 11403.412231474724\n", + "After adstock: 11404.634453696946\n", + "After hill transform: 0.0003224963314292469\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.88\n", + "Adstocked value: 55,860.21\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9641\n", + "Raw spend: 55859.88162288304\n", + "After adstock: 55860.214956216376\n", + "After hill transform: 0.34984822128992343\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,067.48\n", + "Adstocked value: 4,067.81\n", + "Saturated value: 0.0107\n", + "Final response: 719.1670\n", + "Raw spend: 4067.4774105914603\n", + "After adstock: 4067.8107439247938\n", + "After hill transform: 0.010705787128779256\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,725.82\n", + "Adstocked value: 6,725.99\n", + "Saturated value: 0.2716\n", + "Final response: 7599.8449\n", + "Raw spend: 6725.816879296461\n", + "After adstock: 6725.993349884696\n", + "After hill transform: 0.2715938356462838\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,403.41\n", + "Adstocked value: 11,404.63\n", + "Saturated value: 0.0003\n", + "Final response: 174.1922\n", + "Raw spend: 11403.412231474724\n", + "After adstock: 11404.634453696946\n", + "After hill transform: 0.0003224963314292469\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.88\n", + "Adstocked value: 55,860.21\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9641\n", + "Raw spend: 55859.88162288304\n", + "After adstock: 55860.214956216376\n", + "After hill transform: 0.34984822128992343\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,067.48\n", + "Adstocked value: 4,067.81\n", + "Saturated value: 0.0107\n", + "Final response: 719.1670\n", + "Raw spend: 4067.477410576559\n", + "After adstock: 4067.8107439098926\n", + "After hill transform: 0.010705787128677119\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,725.82\n", + "Adstocked value: 6,725.99\n", + "Saturated value: 0.2716\n", + "Final response: 7599.8449\n", + "Raw spend: 6725.816879311362\n", + "After adstock: 6725.993349899597\n", + "After hill transform: 0.2715938356475002\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 7,167.06\n", + "Adstocked value: 7,168.28\n", + "Saturated value: 0.0001\n", + "Final response: 43.3328\n", + "Raw spend: 7167.057107166325\n", + "After adstock: 7168.279329388548\n", + "After hill transform: 8.022567506238923e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,826.10\n", + "Adstocked value: 55,826.44\n", + "Saturated value: 0.3498\n", + "Final response: 49984.4337\n", + "Raw spend: 55826.10316719666\n", + "After adstock: 55826.43650053\n", + "After hill transform: 0.34976753666661653\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,321.49\n", + "Adstocked value: 2,321.82\n", + "Saturated value: 0.0025\n", + "Final response: 165.6986\n", + "Raw spend: 2321.485943217599\n", + "After adstock: 2321.8192765509325\n", + "After hill transform: 0.0024666503832851566\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,741.94\n", + "Adstocked value: 12,742.12\n", + "Saturated value: 0.6871\n", + "Final response: 19227.4479\n", + "Raw spend: 12741.941926650197\n", + "After adstock: 12742.118397238433\n", + "After hill transform: 0.6871266987241923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 10,979.78\n", + "Adstocked value: 10,981.00\n", + "Saturated value: 0.0003\n", + "Final response: 155.5180\n", + "Raw spend: 10979.776719043884\n", + "After adstock: 10980.998941266107\n", + "After hill transform: 0.00028792335332390896\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,856.50\n", + "Adstocked value: 55,856.84\n", + "Saturated value: 0.3498\n", + "Final response: 49994.8113\n", + "Raw spend: 55856.5037773144\n", + "After adstock: 55856.837110647735\n", + "After hill transform: 0.34984015463665297\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,892.88\n", + "Adstocked value: 3,893.21\n", + "Saturated value: 0.0095\n", + "Final response: 641.4750\n", + "Raw spend: 3892.8782638406633\n", + "After adstock: 3893.211597173997\n", + "After hill transform: 0.009549235616547856\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,327.43\n", + "Adstocked value: 7,327.61\n", + "Saturated value: 0.3211\n", + "Final response: 8984.7386\n", + "Raw spend: 7327.429384031834\n", + "After adstock: 7327.605854620069\n", + "After hill transform: 0.3210854500550454\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,361.05\n", + "Adstocked value: 11,362.27\n", + "Saturated value: 0.0003\n", + "Final response: 172.2610\n", + "Raw spend: 11361.048680231639\n", + "After adstock: 11362.270902453862\n", + "After hill transform: 0.00031892099722058713\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.54\n", + "Adstocked value: 55,859.88\n", + "Saturated value: 0.3498\n", + "Final response: 49995.8488\n", + "Raw spend: 55859.54383832618\n", + "After adstock: 55859.877171659515\n", + "After hill transform: 0.34984741464268115\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,050.02\n", + "Adstocked value: 4,050.35\n", + "Saturated value: 0.0106\n", + "Final response: 711.1549\n", + "Raw spend: 4050.0174959029696\n", + "After adstock: 4050.350829236303\n", + "After hill transform: 0.010586516682837204\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,785.98\n", + "Adstocked value: 6,786.15\n", + "Saturated value: 0.2765\n", + "Final response: 7737.4262\n", + "Raw spend: 6785.978129769998\n", + "After adstock: 6786.154600358233\n", + "After hill transform: 0.27651054809025283\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,399.18\n", + "Adstocked value: 11,400.40\n", + "Saturated value: 0.0003\n", + "Final response: 173.9984\n", + "Raw spend: 11399.175876350415\n", + "After adstock: 11400.398098572638\n", + "After hill transform: 0.00032213760309434384\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.85\n", + "Adstocked value: 55,860.18\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9526\n", + "Raw spend: 55859.84784442736\n", + "After adstock: 55860.18117776069\n", + "After hill transform: 0.3498481406253801\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.73\n", + "Adstocked value: 4,066.06\n", + "Saturated value: 0.0107\n", + "Final response: 718.3633\n", + "Raw spend: 4065.7314191092\n", + "After adstock: 4066.0647524425335\n", + "After hill transform: 0.010693823677898881\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,731.83\n", + "Adstocked value: 6,732.01\n", + "Saturated value: 0.2721\n", + "Final response: 7613.5888\n", + "Raw spend: 6731.8330043438145\n", + "After adstock: 6732.00947493205\n", + "After hill transform: 0.27208499846621215\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,399.18\n", + "Adstocked value: 11,400.40\n", + "Saturated value: 0.0003\n", + "Final response: 173.9984\n", + "Raw spend: 11399.175876365316\n", + "After adstock: 11400.398098587539\n", + "After hill transform: 0.00032213760309560526\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.85\n", + "Adstocked value: 55,860.18\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9526\n", + "Raw spend: 55859.84784442736\n", + "After adstock: 55860.18117776069\n", + "After hill transform: 0.3498481406253801\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.73\n", + "Adstocked value: 4,066.06\n", + "Saturated value: 0.0107\n", + "Final response: 718.3633\n", + "Raw spend: 4065.7314191092\n", + "After adstock: 4066.0647524425335\n", + "After hill transform: 0.010693823677898881\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,731.83\n", + "Adstocked value: 6,732.01\n", + "Saturated value: 0.2721\n", + "Final response: 7613.5888\n", + "Raw spend: 6731.8330043438145\n", + "After adstock: 6732.00947493205\n", + "After hill transform: 0.27208499846621215\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,399.18\n", + "Adstocked value: 11,400.40\n", + "Saturated value: 0.0003\n", + "Final response: 173.9984\n", + "Raw spend: 11399.175876350415\n", + "After adstock: 11400.398098572638\n", + "After hill transform: 0.00032213760309434384\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.85\n", + "Adstocked value: 55,860.18\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9526\n", + "Raw spend: 55859.84784444226\n", + "After adstock: 55860.181177775594\n", + "After hill transform: 0.3498481406254157\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.73\n", + "Adstocked value: 4,066.06\n", + "Saturated value: 0.0107\n", + "Final response: 718.3633\n", + "Raw spend: 4065.7314191092\n", + "After adstock: 4066.0647524425335\n", + "After hill transform: 0.010693823677898881\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,731.83\n", + "Adstocked value: 6,732.01\n", + "Saturated value: 0.2721\n", + "Final response: 7613.5888\n", + "Raw spend: 6731.8330043438145\n", + "After adstock: 6732.00947493205\n", + "After hill transform: 0.27208499846621215\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,399.18\n", + "Adstocked value: 11,400.40\n", + "Saturated value: 0.0003\n", + "Final response: 173.9984\n", + "Raw spend: 11399.175876350415\n", + "After adstock: 11400.398098572638\n", + "After hill transform: 0.00032213760309434384\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.85\n", + "Adstocked value: 55,860.18\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9526\n", + "Raw spend: 55859.84784442736\n", + "After adstock: 55860.18117776069\n", + "After hill transform: 0.3498481406253801\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.73\n", + "Adstocked value: 4,066.06\n", + "Saturated value: 0.0107\n", + "Final response: 718.3633\n", + "Raw spend: 4065.731419124101\n", + "After adstock: 4066.0647524574347\n", + "After hill transform: 0.010693823678000949\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,731.83\n", + "Adstocked value: 6,732.01\n", + "Saturated value: 0.2721\n", + "Final response: 7613.5888\n", + "Raw spend: 6731.8330043438145\n", + "After adstock: 6732.00947493205\n", + "After hill transform: 0.27208499846621215\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,399.18\n", + "Adstocked value: 11,400.40\n", + "Saturated value: 0.0003\n", + "Final response: 173.9984\n", + "Raw spend: 11399.175876350415\n", + "After adstock: 11400.398098572638\n", + "After hill transform: 0.00032213760309434384\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.85\n", + "Adstocked value: 55,860.18\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9526\n", + "Raw spend: 55859.84784442736\n", + "After adstock: 55860.18117776069\n", + "After hill transform: 0.3498481406253801\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.73\n", + "Adstocked value: 4,066.06\n", + "Saturated value: 0.0107\n", + "Final response: 718.3633\n", + "Raw spend: 4065.7314191092\n", + "After adstock: 4066.0647524425335\n", + "After hill transform: 0.010693823677898881\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,731.83\n", + "Adstocked value: 6,732.01\n", + "Saturated value: 0.2721\n", + "Final response: 7613.5888\n", + "Raw spend: 6731.833004358716\n", + "After adstock: 6732.009474946951\n", + "After hill transform: 0.2720849984674289\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 7,405.17\n", + "Adstocked value: 7,406.40\n", + "Saturated value: 0.0001\n", + "Final response: 47.7905\n", + "Raw spend: 7405.174396235368\n", + "After adstock: 7406.39661845759\n", + "After hill transform: 8.847852726899259e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,828.00\n", + "Adstocked value: 55,828.34\n", + "Saturated value: 0.3498\n", + "Final response: 49985.0820\n", + "Raw spend: 55828.00197297779\n", + "After adstock: 55828.33530631113\n", + "After hill transform: 0.3497720732997406\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,419.64\n", + "Adstocked value: 2,419.97\n", + "Saturated value: 0.0027\n", + "Final response: 184.7280\n", + "Raw spend: 2419.636396367352\n", + "After adstock: 2419.9697297006855\n", + "After hill transform: 0.0027499300431689665\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,403.78\n", + "Adstocked value: 12,403.95\n", + "Saturated value: 0.6709\n", + "Final response: 18772.2171\n", + "Raw spend: 12403.775378650258\n", + "After adstock: 12403.951849238494\n", + "After hill transform: 0.6708582256454076\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 10,999.78\n", + "Adstocked value: 11,001.00\n", + "Saturated value: 0.0003\n", + "Final response: 156.3681\n", + "Raw spend: 10999.775728338911\n", + "After adstock: 11000.997950561134\n", + "After hill transform: 0.00028949711169095845\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,856.66\n", + "Adstocked value: 55,857.00\n", + "Saturated value: 0.3498\n", + "Final response: 49994.8658\n", + "Raw spend: 55856.6632572824\n", + "After adstock: 55856.99659061574\n", + "After hill transform: 0.34984053550076094\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,901.12\n", + "Adstocked value: 3,901.46\n", + "Saturated value: 0.0096\n", + "Final response: 645.0226\n", + "Raw spend: 3901.1219168350153\n", + "After adstock: 3901.455250168349\n", + "After hill transform: 0.00960204587690373\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,299.03\n", + "Adstocked value: 7,299.20\n", + "Saturated value: 0.3187\n", + "Final response: 8919.1193\n", + "Raw spend: 7299.027241774459\n", + "After adstock: 7299.203712362694\n", + "After hill transform: 0.31874042976077444\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,359.24\n", + "Adstocked value: 11,360.46\n", + "Saturated value: 0.0003\n", + "Final response: 172.1787\n", + "Raw spend: 11359.235861549265\n", + "After adstock: 11360.458083771488\n", + "After hill transform: 0.00031876859348790594\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.53\n", + "Adstocked value: 55,859.86\n", + "Saturated value: 0.3498\n", + "Final response: 49995.8439\n", + "Raw spend: 55859.52938571286\n", + "After adstock: 55859.8627190462\n", + "After hill transform: 0.3498473801289927\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,049.27\n", + "Adstocked value: 4,049.60\n", + "Saturated value: 0.0106\n", + "Final response: 710.8133\n", + "Raw spend: 4049.2704688817817\n", + "After adstock: 4049.603802215115\n", + "After hill transform: 0.010581431701475841\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,788.55\n", + "Adstocked value: 6,788.73\n", + "Saturated value: 0.2767\n", + "Final response: 7743.3201\n", + "Raw spend: 6788.5524280868785\n", + "After adstock: 6788.728898675114\n", + "After hill transform: 0.27672117726365003\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,395.18\n", + "Adstocked value: 11,396.40\n", + "Saturated value: 0.0003\n", + "Final response: 173.8159\n", + "Raw spend: 11395.181874870299\n", + "After adstock: 11396.404097092522\n", + "After hill transform: 0.0003217996403360507\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.82\n", + "Adstocked value: 55,860.15\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9417\n", + "Raw spend: 55859.81599855591\n", + "After adstock: 55860.149331889246\n", + "After hill transform: 0.34984806457590206\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,064.09\n", + "Adstocked value: 4,064.42\n", + "Saturated value: 0.0107\n", + "Final response: 717.6062\n", + "Raw spend: 4064.085324086458\n", + "After adstock: 4064.4186574197915\n", + "After hill transform: 0.010682552126144534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,737.50\n", + "Adstocked value: 6,737.68\n", + "Saturated value: 0.2725\n", + "Final response: 7626.5494\n", + "Raw spend: 6737.504946718121\n", + "After adstock: 6737.681417306356\n", + "After hill transform: 0.27254816844647534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,398.78\n", + "Adstocked value: 11,400.00\n", + "Saturated value: 0.0003\n", + "Final response: 173.9802\n", + "Raw spend: 11398.776476202404\n", + "After adstock: 11399.998698424626\n", + "After hill transform: 0.00032210379618834747\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.18\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9515\n", + "Raw spend: 55859.844659840215\n", + "After adstock: 55860.17799317355\n", + "After hill transform: 0.3498481330204339\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.57\n", + "Adstocked value: 4,065.90\n", + "Saturated value: 0.0107\n", + "Final response: 718.2876\n", + "Raw spend: 4065.5668096069257\n", + "After adstock: 4065.9001429402592\n", + "After hill transform: 0.010692696198972994\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,732.40\n", + "Adstocked value: 6,732.58\n", + "Saturated value: 0.2721\n", + "Final response: 7614.8847\n", + "Raw spend: 6732.400198581246\n", + "After adstock: 6732.576669169481\n", + "After hill transform: 0.27213131082715203\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,398.78\n", + "Adstocked value: 11,400.00\n", + "Saturated value: 0.0003\n", + "Final response: 173.9802\n", + "Raw spend: 11398.776476217305\n", + "After adstock: 11399.998698439527\n", + "After hill transform: 0.0003221037961896087\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.18\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9515\n", + "Raw spend: 55859.844659840215\n", + "After adstock: 55860.17799317355\n", + "After hill transform: 0.3498481330204339\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.57\n", + "Adstocked value: 4,065.90\n", + "Saturated value: 0.0107\n", + "Final response: 718.2876\n", + "Raw spend: 4065.5668096069257\n", + "After adstock: 4065.9001429402592\n", + "After hill transform: 0.010692696198972994\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,732.40\n", + "Adstocked value: 6,732.58\n", + "Saturated value: 0.2721\n", + "Final response: 7614.8847\n", + "Raw spend: 6732.400198581246\n", + "After adstock: 6732.576669169481\n", + "After hill transform: 0.27213131082715203\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,398.78\n", + "Adstocked value: 11,400.00\n", + "Saturated value: 0.0003\n", + "Final response: 173.9802\n", + "Raw spend: 11398.776476202404\n", + "After adstock: 11399.998698424626\n", + "After hill transform: 0.00032210379618834747\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.18\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9515\n", + "Raw spend: 55859.844659855116\n", + "After adstock: 55860.17799318845\n", + "After hill transform: 0.34984813302046947\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.57\n", + "Adstocked value: 4,065.90\n", + "Saturated value: 0.0107\n", + "Final response: 718.2876\n", + "Raw spend: 4065.5668096069257\n", + "After adstock: 4065.9001429402592\n", + "After hill transform: 0.010692696198972994\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,732.40\n", + "Adstocked value: 6,732.58\n", + "Saturated value: 0.2721\n", + "Final response: 7614.8847\n", + "Raw spend: 6732.400198581246\n", + "After adstock: 6732.576669169481\n", + "After hill transform: 0.27213131082715203\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,398.78\n", + "Adstocked value: 11,400.00\n", + "Saturated value: 0.0003\n", + "Final response: 173.9802\n", + "Raw spend: 11398.776476202404\n", + "After adstock: 11399.998698424626\n", + "After hill transform: 0.00032210379618834747\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.18\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9515\n", + "Raw spend: 55859.844659840215\n", + "After adstock: 55860.17799317355\n", + "After hill transform: 0.3498481330204339\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.57\n", + "Adstocked value: 4,065.90\n", + "Saturated value: 0.0107\n", + "Final response: 718.2876\n", + "Raw spend: 4065.566809621827\n", + "After adstock: 4065.9001429551604\n", + "After hill transform: 0.010692696199075055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,732.40\n", + "Adstocked value: 6,732.58\n", + "Saturated value: 0.2721\n", + "Final response: 7614.8847\n", + "Raw spend: 6732.400198581246\n", + "After adstock: 6732.576669169481\n", + "After hill transform: 0.27213131082715203\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,398.78\n", + "Adstocked value: 11,400.00\n", + "Saturated value: 0.0003\n", + "Final response: 173.9802\n", + "Raw spend: 11398.776476202404\n", + "After adstock: 11399.998698424626\n", + "After hill transform: 0.00032210379618834747\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.18\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9515\n", + "Raw spend: 55859.844659840215\n", + "After adstock: 55860.17799317355\n", + "After hill transform: 0.3498481330204339\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.57\n", + "Adstocked value: 4,065.90\n", + "Saturated value: 0.0107\n", + "Final response: 718.2876\n", + "Raw spend: 4065.5668096069257\n", + "After adstock: 4065.9001429402592\n", + "After hill transform: 0.010692696198972994\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,732.40\n", + "Adstocked value: 6,732.58\n", + "Saturated value: 0.2721\n", + "Final response: 7614.8847\n", + "Raw spend: 6732.400198596147\n", + "After adstock: 6732.576669184382\n", + "After hill transform: 0.2721313108283688\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 9,657.28\n", + "Adstocked value: 9,658.50\n", + "Saturated value: 0.0002\n", + "Final response: 105.8798\n", + "Raw spend: 9657.278921697789\n", + "After adstock: 9658.501143920012\n", + "After hill transform: 0.0001960239531496638\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,845.92\n", + "Adstocked value: 55,846.26\n", + "Saturated value: 0.3498\n", + "Final response: 49991.1997\n", + "Raw spend: 55845.92222230681\n", + "After adstock: 55846.25555564015\n", + "After hill transform: 0.34981488215991086\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,348.16\n", + "Adstocked value: 3,348.49\n", + "Saturated value: 0.0064\n", + "Final response: 432.7293\n", + "Raw spend: 3348.1589278157826\n", + "After adstock: 3348.492261149116\n", + "After hill transform: 0.0064417697684524345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 9,205.23\n", + "Adstocked value: 9,205.40\n", + "Saturated value: 0.4711\n", + "Final response: 13183.3239\n", + "Raw spend: 9205.228072410373\n", + "After adstock: 9205.404542998609\n", + "After hill transform: 0.4711292870049026\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,224.63\n", + "Adstocked value: 11,225.85\n", + "Saturated value: 0.0003\n", + "Final response: 166.1391\n", + "Raw spend: 11224.626720751941\n", + "After adstock: 11225.848942974164\n", + "After hill transform: 0.0003075869881990624\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,858.45\n", + "Adstocked value: 55,858.79\n", + "Saturated value: 0.3498\n", + "Final response: 49995.4764\n", + "Raw spend: 55858.452416086875\n", + "After adstock: 55858.78574942021\n", + "After hill transform: 0.34984480824164577\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,993.83\n", + "Adstocked value: 3,994.16\n", + "Saturated value: 0.0102\n", + "Final response: 685.7375\n", + "Raw spend: 3993.8260214278116\n", + "After adstock: 3994.159354761145\n", + "After hill transform: 0.010208142879592702\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,979.68\n", + "Adstocked value: 6,979.86\n", + "Saturated value: 0.2924\n", + "Final response: 8182.2246\n", + "Raw spend: 6979.682985964158\n", + "After adstock: 6979.859456552394\n", + "After hill transform: 0.2924061994141679\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,381.36\n", + "Adstocked value: 11,382.58\n", + "Saturated value: 0.0003\n", + "Final response: 173.1852\n", + "Raw spend: 11381.361500657358\n", + "After adstock: 11382.58372287958\n", + "After hill transform: 0.00032063201566714326\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.71\n", + "Adstocked value: 55,860.04\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9040\n", + "Raw spend: 55859.70543546488\n", + "After adstock: 55860.038768798215\n", + "After hill transform: 0.3498478005456273\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,058.39\n", + "Adstocked value: 4,058.73\n", + "Saturated value: 0.0106\n", + "Final response: 714.9914\n", + "Raw spend: 4058.3927307890144\n", + "After adstock: 4058.726064122348\n", + "After hill transform: 0.010643627828829034\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,757.13\n", + "Adstocked value: 6,757.30\n", + "Saturated value: 0.2742\n", + "Final response: 7671.4118\n", + "Raw spend: 6757.128477319537\n", + "After adstock: 6757.304947907772\n", + "After hill transform: 0.2741514061051524\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.03\n", + "Adstocked value: 11,398.26\n", + "Saturated value: 0.0003\n", + "Final response: 173.9005\n", + "Raw spend: 11397.034978647898\n", + "After adstock: 11398.25720087012\n", + "After hill transform: 0.0003219564161283538\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.83\n", + "Adstocked value: 55,860.16\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9468\n", + "Raw spend: 55859.830737402684\n", + "After adstock: 55860.16407073602\n", + "After hill transform: 0.349848099772984\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,064.85\n", + "Adstocked value: 4,065.18\n", + "Saturated value: 0.0107\n", + "Final response: 717.9576\n", + "Raw spend: 4064.8494017251346\n", + "After adstock: 4065.182735058468\n", + "After hill transform: 0.010687783214159753\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.87\n", + "Adstocked value: 6,735.05\n", + "Saturated value: 0.2723\n", + "Final response: 7620.5350\n", + "Raw spend: 6734.873026455075\n", + "After adstock: 6735.04949704331\n", + "After hill transform: 0.2723332334299669\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,398.60\n", + "Adstocked value: 11,399.82\n", + "Saturated value: 0.0003\n", + "Final response: 173.9722\n", + "Raw spend: 11398.602326446953\n", + "After adstock: 11399.824548669176\n", + "After hill transform: 0.00032208905616125887\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.18\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9510\n", + "Raw spend: 55859.843267596465\n", + "After adstock: 55860.1766009298\n", + "After hill transform: 0.3498481296956892\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.50\n", + "Adstocked value: 4,065.83\n", + "Saturated value: 0.0107\n", + "Final response: 718.2546\n", + "Raw spend: 4065.4950688187464\n", + "After adstock: 4065.82840215208\n", + "After hill transform: 0.010692204838996364\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,732.65\n", + "Adstocked value: 6,732.82\n", + "Saturated value: 0.2722\n", + "Final response: 7615.4497\n", + "Raw spend: 6732.647481368628\n", + "After adstock: 6732.823951956863\n", + "After hill transform: 0.27215150220506656\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,398.60\n", + "Adstocked value: 11,399.82\n", + "Saturated value: 0.0003\n", + "Final response: 173.9722\n", + "Raw spend: 11398.602326461854\n", + "After adstock: 11399.824548684077\n", + "After hill transform: 0.00032208905616252007\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.18\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9510\n", + "Raw spend: 55859.843267596465\n", + "After adstock: 55860.1766009298\n", + "After hill transform: 0.3498481296956892\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.50\n", + "Adstocked value: 4,065.83\n", + "Saturated value: 0.0107\n", + "Final response: 718.2546\n", + "Raw spend: 4065.4950688187464\n", + "After adstock: 4065.82840215208\n", + "After hill transform: 0.010692204838996364\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,732.65\n", + "Adstocked value: 6,732.82\n", + "Saturated value: 0.2722\n", + "Final response: 7615.4497\n", + "Raw spend: 6732.647481368628\n", + "After adstock: 6732.823951956863\n", + "After hill transform: 0.27215150220506656\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,398.60\n", + "Adstocked value: 11,399.82\n", + "Saturated value: 0.0003\n", + "Final response: 173.9722\n", + "Raw spend: 11398.602326446953\n", + "After adstock: 11399.824548669176\n", + "After hill transform: 0.00032208905616125887\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.18\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9510\n", + "Raw spend: 55859.843267611366\n", + "After adstock: 55860.1766009447\n", + "After hill transform: 0.34984812969572476\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.50\n", + "Adstocked value: 4,065.83\n", + "Saturated value: 0.0107\n", + "Final response: 718.2546\n", + "Raw spend: 4065.4950688187464\n", + "After adstock: 4065.82840215208\n", + "After hill transform: 0.010692204838996364\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,732.65\n", + "Adstocked value: 6,732.82\n", + "Saturated value: 0.2722\n", + "Final response: 7615.4497\n", + "Raw spend: 6732.647481368628\n", + "After adstock: 6732.823951956863\n", + "After hill transform: 0.27215150220506656\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,398.60\n", + "Adstocked value: 11,399.82\n", + "Saturated value: 0.0003\n", + "Final response: 173.9722\n", + "Raw spend: 11398.602326446953\n", + "After adstock: 11399.824548669176\n", + "After hill transform: 0.00032208905616125887\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.18\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9510\n", + "Raw spend: 55859.843267596465\n", + "After adstock: 55860.1766009298\n", + "After hill transform: 0.3498481296956892\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.50\n", + "Adstocked value: 4,065.83\n", + "Saturated value: 0.0107\n", + "Final response: 718.2546\n", + "Raw spend: 4065.4950688336476\n", + "After adstock: 4065.828402166981\n", + "After hill transform: 0.010692204839098423\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,732.65\n", + "Adstocked value: 6,732.82\n", + "Saturated value: 0.2722\n", + "Final response: 7615.4497\n", + "Raw spend: 6732.647481368628\n", + "After adstock: 6732.823951956863\n", + "After hill transform: 0.27215150220506656\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,398.60\n", + "Adstocked value: 11,399.82\n", + "Saturated value: 0.0003\n", + "Final response: 173.9722\n", + "Raw spend: 11398.602326446953\n", + "After adstock: 11399.824548669176\n", + "After hill transform: 0.00032208905616125887\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.18\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9510\n", + "Raw spend: 55859.843267596465\n", + "After adstock: 55860.1766009298\n", + "After hill transform: 0.3498481296956892\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.50\n", + "Adstocked value: 4,065.83\n", + "Saturated value: 0.0107\n", + "Final response: 718.2546\n", + "Raw spend: 4065.4950688187464\n", + "After adstock: 4065.82840215208\n", + "After hill transform: 0.010692204838996364\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,732.65\n", + "Adstocked value: 6,732.82\n", + "Saturated value: 0.2722\n", + "Final response: 7615.4497\n", + "Raw spend: 6732.647481383529\n", + "After adstock: 6732.8239519717645\n", + "After hill transform: 0.2721515022062833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 7,165.72\n", + "Adstocked value: 7,166.94\n", + "Saturated value: 0.0001\n", + "Final response: 43.3086\n", + "Raw spend: 7165.715506015925\n", + "After adstock: 7166.937728238147\n", + "After hill transform: 8.018069326446784e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,825.90\n", + "Adstocked value: 55,826.23\n", + "Saturated value: 0.3498\n", + "Final response: 49984.3636\n", + "Raw spend: 55825.89793865759\n", + "After adstock: 55826.231271990924\n", + "After hill transform: 0.3497670463262927\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,317.11\n", + "Adstocked value: 2,317.44\n", + "Saturated value: 0.0025\n", + "Final response: 164.8800\n", + "Raw spend: 2317.1114511749447\n", + "After adstock: 2317.444784508278\n", + "After hill transform: 0.0024544647158890463\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.86324838232\n", + "After adstock: 12748.039718970556\n", + "After hill transform: 0.6874038368905206\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 10,975.31\n", + "Adstocked value: 10,976.54\n", + "Saturated value: 0.0003\n", + "Final response: 155.3288\n", + "Raw spend: 10975.31364440385\n", + "After adstock: 10976.535866626073\n", + "After hill transform: 0.00028757292519881707\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,856.45\n", + "Adstocked value: 55,856.78\n", + "Saturated value: 0.3498\n", + "Final response: 49994.7926\n", + "Raw spend: 55856.44873470258\n", + "After adstock: 55856.782068035915\n", + "After hill transform: 0.34984002318573354\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,890.66\n", + "Adstocked value: 3,890.99\n", + "Saturated value: 0.0095\n", + "Final response: 640.5210\n", + "Raw spend: 3890.656707054366\n", + "After adstock: 3890.9900403876995\n", + "After hill transform: 0.009535034164043272\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,334.17\n", + "Adstocked value: 7,334.35\n", + "Saturated value: 0.3216\n", + "Final response: 9000.3095\n", + "Raw spend: 7334.169058069998\n", + "After adstock: 7334.345528658233\n", + "After hill transform: 0.3216419058456748\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,356.27\n", + "Adstocked value: 11,357.50\n", + "Saturated value: 0.0003\n", + "Final response: 172.0442\n", + "Raw spend: 11356.273458242644\n", + "After adstock: 11357.495680464866\n", + "After hill transform: 0.00031851964852135756\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.50\n", + "Adstocked value: 55,859.84\n", + "Saturated value: 0.3498\n", + "Final response: 49995.8352\n", + "Raw spend: 55859.50381430708\n", + "After adstock: 55859.83714764041\n", + "After hill transform: 0.34984731906295746\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,048.01\n", + "Adstocked value: 4,048.34\n", + "Saturated value: 0.0106\n", + "Final response: 710.2378\n", + "Raw spend: 4048.011232642308\n", + "After adstock: 4048.3445659756417\n", + "After hill transform: 0.010572863481130007\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,792.80\n", + "Adstocked value: 6,792.98\n", + "Saturated value: 0.2771\n", + "Final response: 7753.0454\n", + "Raw spend: 6792.799639038765\n", + "After adstock: 6792.976109627\n", + "After hill transform: 0.27706872594957244\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,394.37\n", + "Adstocked value: 11,395.59\n", + "Saturated value: 0.0003\n", + "Final response: 173.7787\n", + "Raw spend: 11394.369439626522\n", + "After adstock: 11395.591661848744\n", + "After hill transform: 0.0003217309229373487\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.81\n", + "Adstocked value: 55,860.14\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9394\n", + "Raw spend: 55859.80932226752\n", + "After adstock: 55860.14265560086\n", + "After hill transform: 0.34984804863259866\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,063.75\n", + "Adstocked value: 4,064.08\n", + "Saturated value: 0.0107\n", + "Final response: 717.4504\n", + "Raw spend: 4063.7466852011025\n", + "After adstock: 4064.080018534436\n", + "After hill transform: 0.010680234205847516\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,738.66\n", + "Adstocked value: 6,738.84\n", + "Saturated value: 0.2726\n", + "Final response: 7629.1952\n", + "Raw spend: 6738.662697135642\n", + "After adstock: 6738.839167723877\n", + "After hill transform: 0.2726427227906316\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,398.18\n", + "Adstocked value: 11,399.40\n", + "Saturated value: 0.0003\n", + "Final response: 173.9528\n", + "Raw spend: 11398.17903776491\n", + "After adstock: 11399.401259987133\n", + "After hill transform: 0.0003220532308997572\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9499\n", + "Raw spend: 55859.839873063574\n", + "After adstock: 55860.17320639691\n", + "After hill transform: 0.34984812158938194\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.32\n", + "Adstocked value: 4,065.65\n", + "Saturated value: 0.0107\n", + "Final response: 718.1741\n", + "Raw spend: 4065.3202304569822\n", + "After adstock: 4065.6535637903157\n", + "After hill transform: 0.010691007410456985\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,733.25\n", + "Adstocked value: 6,733.43\n", + "Saturated value: 0.2722\n", + "Final response: 7616.8241\n", + "Raw spend: 6733.249002945329\n", + "After adstock: 6733.425473533564\n", + "After hill transform: 0.27220061905721693\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,398.18\n", + "Adstocked value: 11,399.40\n", + "Saturated value: 0.0003\n", + "Final response: 173.9528\n", + "Raw spend: 11398.179037779812\n", + "After adstock: 11399.401260002034\n", + "After hill transform: 0.0003220532309010183\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9499\n", + "Raw spend: 55859.839873063574\n", + "After adstock: 55860.17320639691\n", + "After hill transform: 0.34984812158938194\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.32\n", + "Adstocked value: 4,065.65\n", + "Saturated value: 0.0107\n", + "Final response: 718.1741\n", + "Raw spend: 4065.3202304569822\n", + "After adstock: 4065.6535637903157\n", + "After hill transform: 0.010691007410456985\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,733.25\n", + "Adstocked value: 6,733.43\n", + "Saturated value: 0.2722\n", + "Final response: 7616.8241\n", + "Raw spend: 6733.249002945329\n", + "After adstock: 6733.425473533564\n", + "After hill transform: 0.27220061905721693\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,398.18\n", + "Adstocked value: 11,399.40\n", + "Saturated value: 0.0003\n", + "Final response: 173.9528\n", + "Raw spend: 11398.17903776491\n", + "After adstock: 11399.401259987133\n", + "After hill transform: 0.0003220532308997572\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9499\n", + "Raw spend: 55859.839873078476\n", + "After adstock: 55860.17320641181\n", + "After hill transform: 0.3498481215894176\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.32\n", + "Adstocked value: 4,065.65\n", + "Saturated value: 0.0107\n", + "Final response: 718.1741\n", + "Raw spend: 4065.3202304569822\n", + "After adstock: 4065.6535637903157\n", + "After hill transform: 0.010691007410456985\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,733.25\n", + "Adstocked value: 6,733.43\n", + "Saturated value: 0.2722\n", + "Final response: 7616.8241\n", + "Raw spend: 6733.249002945329\n", + "After adstock: 6733.425473533564\n", + "After hill transform: 0.27220061905721693\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,398.18\n", + "Adstocked value: 11,399.40\n", + "Saturated value: 0.0003\n", + "Final response: 173.9528\n", + "Raw spend: 11398.17903776491\n", + "After adstock: 11399.401259987133\n", + "After hill transform: 0.0003220532308997572\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9499\n", + "Raw spend: 55859.839873063574\n", + "After adstock: 55860.17320639691\n", + "After hill transform: 0.34984812158938194\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.32\n", + "Adstocked value: 4,065.65\n", + "Saturated value: 0.0107\n", + "Final response: 718.1741\n", + "Raw spend: 4065.3202304718834\n", + "After adstock: 4065.653563805217\n", + "After hill transform: 0.010691007410559037\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,733.25\n", + "Adstocked value: 6,733.43\n", + "Saturated value: 0.2722\n", + "Final response: 7616.8241\n", + "Raw spend: 6733.249002945329\n", + "After adstock: 6733.425473533564\n", + "After hill transform: 0.27220061905721693\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,398.18\n", + "Adstocked value: 11,399.40\n", + "Saturated value: 0.0003\n", + "Final response: 173.9528\n", + "Raw spend: 11398.17903776491\n", + "After adstock: 11399.401259987133\n", + "After hill transform: 0.0003220532308997572\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9499\n", + "Raw spend: 55859.839873063574\n", + "After adstock: 55860.17320639691\n", + "After hill transform: 0.34984812158938194\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.32\n", + "Adstocked value: 4,065.65\n", + "Saturated value: 0.0107\n", + "Final response: 718.1741\n", + "Raw spend: 4065.3202304569822\n", + "After adstock: 4065.6535637903157\n", + "After hill transform: 0.010691007410456985\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,733.25\n", + "Adstocked value: 6,733.43\n", + "Saturated value: 0.2722\n", + "Final response: 7616.8241\n", + "Raw spend: 6733.24900296023\n", + "After adstock: 6733.425473548466\n", + "After hill transform: 0.2722006190584337\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 7,165.40\n", + "Adstocked value: 7,166.62\n", + "Saturated value: 0.0001\n", + "Final response: 43.3028\n", + "Raw spend: 7165.399906271896\n", + "After adstock: 7166.622128494118\n", + "After hill transform: 8.017011413807863e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,826.06\n", + "Adstocked value: 55,826.40\n", + "Saturated value: 0.3498\n", + "Final response: 49984.4199\n", + "Raw spend: 55826.062711345956\n", + "After adstock: 55826.39604467929\n", + "After hill transform: 0.3497674400079797\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,317.26\n", + "Adstocked value: 2,317.60\n", + "Saturated value: 0.0025\n", + "Final response: 164.9082\n", + "Raw spend: 2317.262279091525\n", + "After adstock: 2317.5956124248587\n", + "After hill transform: 0.002454884245566286\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.863247521393\n", + "After adstock: 12748.039718109629\n", + "After hill transform: 0.6874038368502452\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 10,974.90\n", + "Adstocked value: 10,976.12\n", + "Saturated value: 0.0003\n", + "Final response: 155.3113\n", + "Raw spend: 10974.90112461561\n", + "After adstock: 10976.123346837832\n", + "After hill transform: 0.00028754054964624614\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,856.46\n", + "Adstocked value: 55,856.80\n", + "Saturated value: 0.3498\n", + "Final response: 49994.7971\n", + "Raw spend: 55856.462156891816\n", + "After adstock: 55856.79549022515\n", + "After hill transform: 0.34984005524016554\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,890.51\n", + "Adstocked value: 3,890.85\n", + "Saturated value: 0.0095\n", + "Final response: 640.4600\n", + "Raw spend: 3890.5144353204364\n", + "After adstock: 3890.84776865377\n", + "After hill transform: 0.009534125119314668\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,334.71\n", + "Adstocked value: 7,334.89\n", + "Saturated value: 0.3217\n", + "Final response: 9001.5603\n", + "Raw spend: 7334.710427402935\n", + "After adstock: 7334.88689799117\n", + "After hill transform: 0.32168660337064664\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,355.85\n", + "Adstocked value: 11,357.07\n", + "Saturated value: 0.0003\n", + "Final response: 172.0251\n", + "Raw spend: 11355.85124644998\n", + "After adstock: 11357.073468672203\n", + "After hill transform: 0.0003184841785816941\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.50\n", + "Adstocked value: 55,859.84\n", + "Saturated value: 0.3498\n", + "Final response: 49995.8346\n", + "Raw spend: 55859.5021014464\n", + "After adstock: 55859.835434779736\n", + "After hill transform: 0.3498473149725437\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,047.84\n", + "Adstocked value: 4,048.17\n", + "Saturated value: 0.0106\n", + "Final response: 710.1594\n", + "Raw spend: 4047.839650943328\n", + "After adstock: 4048.1729842766613\n", + "After hill transform: 0.010571696313155327\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,793.40\n", + "Adstocked value: 6,793.57\n", + "Saturated value: 0.2771\n", + "Final response: 7754.4091\n", + "Raw spend: 6793.3951453910895\n", + "After adstock: 6793.571615979325\n", + "After hill transform: 0.27711746028679696\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,393.95\n", + "Adstocked value: 11,395.17\n", + "Saturated value: 0.0003\n", + "Final response: 173.7594\n", + "Raw spend: 11393.946258633418\n", + "After adstock: 11395.16848085564\n", + "After hill transform: 0.0003216951333126361\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.81\n", + "Adstocked value: 55,860.14\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9383\n", + "Raw spend: 55859.806095901855\n", + "After adstock: 55860.13942923519\n", + "After hill transform: 0.349848040927879\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,063.57\n", + "Adstocked value: 4,063.91\n", + "Saturated value: 0.0107\n", + "Final response: 717.3702\n", + "Raw spend: 4063.572172505617\n", + "After adstock: 4063.9055058389504\n", + "After hill transform: 0.010679039817715003\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,739.26\n", + "Adstocked value: 6,739.44\n", + "Saturated value: 0.2727\n", + "Final response: 7630.5686\n", + "Raw spend: 6739.263617189906\n", + "After adstock: 6739.440087778141\n", + "After hill transform: 0.27269180206021043\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.76\n", + "Adstocked value: 11,398.98\n", + "Saturated value: 0.0003\n", + "Final response: 173.9335\n", + "Raw spend: 11397.755759851761\n", + "After adstock: 11398.977982073984\n", + "After hill transform: 0.0003220174092029816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9487\n", + "Raw spend: 55859.8364953474\n", + "After adstock: 55860.16982868074\n", + "After hill transform: 0.34984811352323353\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.15\n", + "Adstocked value: 4,065.48\n", + "Saturated value: 0.0107\n", + "Final response: 718.0937\n", + "Raw spend: 4065.1454246618455\n", + "After adstock: 4065.478757995179\n", + "After hill transform: 0.010689810286101921\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,733.85\n", + "Adstocked value: 6,734.03\n", + "Saturated value: 0.2722\n", + "Final response: 7618.1984\n", + "Raw spend: 6733.850464369787\n", + "After adstock: 6734.026934958022\n", + "After hill transform: 0.27224973215787296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.76\n", + "Adstocked value: 11,398.98\n", + "Saturated value: 0.0003\n", + "Final response: 173.9335\n", + "Raw spend: 11397.755759866663\n", + "After adstock: 11398.977982088885\n", + "After hill transform: 0.00032201740920424266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9487\n", + "Raw spend: 55859.8364953474\n", + "After adstock: 55860.16982868074\n", + "After hill transform: 0.34984811352323353\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.15\n", + "Adstocked value: 4,065.48\n", + "Saturated value: 0.0107\n", + "Final response: 718.0937\n", + "Raw spend: 4065.1454246618455\n", + "After adstock: 4065.478757995179\n", + "After hill transform: 0.010689810286101921\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,733.85\n", + "Adstocked value: 6,734.03\n", + "Saturated value: 0.2722\n", + "Final response: 7618.1984\n", + "Raw spend: 6733.850464369787\n", + "After adstock: 6734.026934958022\n", + "After hill transform: 0.27224973215787296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.76\n", + "Adstocked value: 11,398.98\n", + "Saturated value: 0.0003\n", + "Final response: 173.9335\n", + "Raw spend: 11397.755759851761\n", + "After adstock: 11398.977982073984\n", + "After hill transform: 0.0003220174092029816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9487\n", + "Raw spend: 55859.8364953623\n", + "After adstock: 55860.16982869564\n", + "After hill transform: 0.34984811352326906\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.15\n", + "Adstocked value: 4,065.48\n", + "Saturated value: 0.0107\n", + "Final response: 718.0937\n", + "Raw spend: 4065.1454246618455\n", + "After adstock: 4065.478757995179\n", + "After hill transform: 0.010689810286101921\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,733.85\n", + "Adstocked value: 6,734.03\n", + "Saturated value: 0.2722\n", + "Final response: 7618.1984\n", + "Raw spend: 6733.850464369787\n", + "After adstock: 6734.026934958022\n", + "After hill transform: 0.27224973215787296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.76\n", + "Adstocked value: 11,398.98\n", + "Saturated value: 0.0003\n", + "Final response: 173.9335\n", + "Raw spend: 11397.755759851761\n", + "After adstock: 11398.977982073984\n", + "After hill transform: 0.0003220174092029816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9487\n", + "Raw spend: 55859.8364953474\n", + "After adstock: 55860.16982868074\n", + "After hill transform: 0.34984811352323353\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.15\n", + "Adstocked value: 4,065.48\n", + "Saturated value: 0.0107\n", + "Final response: 718.0937\n", + "Raw spend: 4065.1454246767466\n", + "After adstock: 4065.47875801008\n", + "After hill transform: 0.010689810286203966\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,733.85\n", + "Adstocked value: 6,734.03\n", + "Saturated value: 0.2722\n", + "Final response: 7618.1984\n", + "Raw spend: 6733.850464369787\n", + "After adstock: 6734.026934958022\n", + "After hill transform: 0.27224973215787296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.76\n", + "Adstocked value: 11,398.98\n", + "Saturated value: 0.0003\n", + "Final response: 173.9335\n", + "Raw spend: 11397.755759851761\n", + "After adstock: 11398.977982073984\n", + "After hill transform: 0.0003220174092029816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9487\n", + "Raw spend: 55859.8364953474\n", + "After adstock: 55860.16982868074\n", + "After hill transform: 0.34984811352323353\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.15\n", + "Adstocked value: 4,065.48\n", + "Saturated value: 0.0107\n", + "Final response: 718.0937\n", + "Raw spend: 4065.1454246618455\n", + "After adstock: 4065.478757995179\n", + "After hill transform: 0.010689810286101921\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,733.85\n", + "Adstocked value: 6,734.03\n", + "Saturated value: 0.2722\n", + "Final response: 7618.1984\n", + "Raw spend: 6733.850464384688\n", + "After adstock: 6734.026934972923\n", + "After hill transform: 0.27224973215908976\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 7,165.40\n", + "Adstocked value: 7,166.62\n", + "Saturated value: 0.0001\n", + "Final response: 43.3028\n", + "Raw spend: 7165.396587291273\n", + "After adstock: 7166.618809513496\n", + "After hill transform: 8.017000288844449e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,826.06\n", + "Adstocked value: 55,826.39\n", + "Saturated value: 0.3498\n", + "Final response: 49984.4178\n", + "Raw spend: 55826.05669229088\n", + "After adstock: 55826.39002562421\n", + "After hill transform: 0.34976742562702245\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,317.27\n", + "Adstocked value: 2,317.60\n", + "Saturated value: 0.0025\n", + "Final response: 164.9099\n", + "Raw spend: 2317.2716647341203\n", + "After adstock: 2317.604998067454\n", + "After hill transform: 0.002454910353306411\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2028\n", + "Raw spend: 12747.863199914496\n", + "After adstock: 12748.039670502732\n", + "After hill transform: 0.6874038346231347\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 10,974.52\n", + "Adstocked value: 10,975.74\n", + "Saturated value: 0.0003\n", + "Final response: 155.2951\n", + "Raw spend: 10974.519842595713\n", + "After adstock: 10975.742064817936\n", + "After hill transform: 0.0002875106278679439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,856.46\n", + "Adstocked value: 55,856.79\n", + "Saturated value: 0.3498\n", + "Final response: 49994.7959\n", + "Raw spend: 55856.45851504175\n", + "After adstock: 55856.791848375084\n", + "After hill transform: 0.3498400465428193\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,890.36\n", + "Adstocked value: 3,890.69\n", + "Saturated value: 0.0095\n", + "Final response: 640.3928\n", + "Raw spend: 3890.358048669073\n", + "After adstock: 3890.6913820024065\n", + "After hill transform: 0.009533125948054146\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,335.25\n", + "Adstocked value: 7,335.43\n", + "Saturated value: 0.3217\n", + "Final response: 9002.8109\n", + "Raw spend: 7335.251737924258\n", + "After adstock: 7335.428208512493\n", + "After hill transform: 0.3217312960061584\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,355.43\n", + "Adstocked value: 11,356.65\n", + "Saturated value: 0.0003\n", + "Final response: 172.0060\n", + "Raw spend: 11355.432168126157\n", + "After adstock: 11356.65439034838\n", + "After hill transform: 0.00031844897448518844\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.50\n", + "Adstocked value: 55,859.83\n", + "Saturated value: 0.3498\n", + "Final response: 49995.8334\n", + "Raw spend: 55859.498697316834\n", + "After adstock: 55859.83203065017\n", + "After hill transform: 0.34984730684327825\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,047.67\n", + "Adstocked value: 4,048.00\n", + "Saturated value: 0.0106\n", + "Final response: 710.0803\n", + "Raw spend: 4047.666687062568\n", + "After adstock: 4048.0000203959016\n", + "After hill transform: 0.010570519821974452\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,793.99\n", + "Adstocked value: 6,794.17\n", + "Saturated value: 0.2772\n", + "Final response: 7755.7727\n", + "Raw spend: 6793.9905917252345\n", + "After adstock: 6794.16706231347\n", + "After hill transform: 0.27716619072531046\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,393.52\n", + "Adstocked value: 11,394.75\n", + "Saturated value: 0.0003\n", + "Final response: 173.7401\n", + "Raw spend: 11393.523400679202\n", + "After adstock: 11394.745622901424\n", + "After hill transform: 0.0003216593736562795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.80\n", + "Adstocked value: 55,860.14\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9372\n", + "Raw spend: 55859.80271554434\n", + "After adstock: 55860.13604887768\n", + "After hill transform: 0.3498480328554188\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,063.40\n", + "Adstocked value: 4,063.73\n", + "Saturated value: 0.0107\n", + "Final response: 717.2899\n", + "Raw spend: 4063.397550901918\n", + "After adstock: 4063.7308842352513\n", + "After hill transform: 0.010677844765122475\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,739.86\n", + "Adstocked value: 6,740.04\n", + "Saturated value: 0.2727\n", + "Final response: 7631.9418\n", + "Raw spend: 6739.864477105331\n", + "After adstock: 6740.0409476935665\n", + "After hill transform: 0.2727408775632247\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.33\n", + "Adstocked value: 11,398.55\n", + "Saturated value: 0.0003\n", + "Final response: 173.9141\n", + "Raw spend: 11397.332523934505\n", + "After adstock: 11398.554746156728\n", + "After hill transform: 0.0003219815937130561\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.83\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9476\n", + "Raw spend: 55859.833117367096\n", + "After adstock: 55860.16645070043\n", + "After hill transform: 0.34984810545645384\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,064.97\n", + "Adstocked value: 4,065.30\n", + "Saturated value: 0.0107\n", + "Final response: 718.0133\n", + "Raw spend: 4064.9706372858527\n", + "After adstock: 4065.303970619186\n", + "After hill transform: 0.010688613369007628\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.45\n", + "Adstocked value: 6,734.63\n", + "Saturated value: 0.2723\n", + "Final response: 7619.5726\n", + "Raw spend: 6734.451865643341\n", + "After adstock: 6734.628336231576\n", + "After hill transform: 0.272298841505524\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.71\n", + "Adstocked value: 11,398.94\n", + "Saturated value: 0.0003\n", + "Final response: 173.9316\n", + "Raw spend: 11397.713436260035\n", + "After adstock: 11398.935658482258\n", + "After hill transform: 0.000322013827534622\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9486\n", + "Raw spend: 55859.83615754937\n", + "After adstock: 55860.169490882705\n", + "After hill transform: 0.3498481127165556\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.13\n", + "Adstocked value: 4,065.46\n", + "Saturated value: 0.0107\n", + "Final response: 718.0857\n", + "Raw spend: 4065.127945924246\n", + "After adstock: 4065.4612792575795\n", + "After hill transform: 0.010689690590742274\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,733.91\n", + "Adstocked value: 6,734.09\n", + "Saturated value: 0.2723\n", + "Final response: 7618.3358\n", + "Raw spend: 6733.910604497142\n", + "After adstock: 6734.087075085377\n", + "After hill transform: 0.27225464304052044\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.71\n", + "Adstocked value: 11,398.94\n", + "Saturated value: 0.0003\n", + "Final response: 173.9316\n", + "Raw spend: 11397.713436274937\n", + "After adstock: 11398.93565849716\n", + "After hill transform: 0.000322013827535883\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9486\n", + "Raw spend: 55859.83615754937\n", + "After adstock: 55860.169490882705\n", + "After hill transform: 0.3498481127165556\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.13\n", + "Adstocked value: 4,065.46\n", + "Saturated value: 0.0107\n", + "Final response: 718.0857\n", + "Raw spend: 4065.127945924246\n", + "After adstock: 4065.4612792575795\n", + "After hill transform: 0.010689690590742274\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,733.91\n", + "Adstocked value: 6,734.09\n", + "Saturated value: 0.2723\n", + "Final response: 7618.3358\n", + "Raw spend: 6733.910604497142\n", + "After adstock: 6734.087075085377\n", + "After hill transform: 0.27225464304052044\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.71\n", + "Adstocked value: 11,398.94\n", + "Saturated value: 0.0003\n", + "Final response: 173.9316\n", + "Raw spend: 11397.713436260035\n", + "After adstock: 11398.935658482258\n", + "After hill transform: 0.000322013827534622\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9486\n", + "Raw spend: 55859.83615756427\n", + "After adstock: 55860.169490897606\n", + "After hill transform: 0.34984811271659116\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.13\n", + "Adstocked value: 4,065.46\n", + "Saturated value: 0.0107\n", + "Final response: 718.0857\n", + "Raw spend: 4065.127945924246\n", + "After adstock: 4065.4612792575795\n", + "After hill transform: 0.010689690590742274\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,733.91\n", + "Adstocked value: 6,734.09\n", + "Saturated value: 0.2723\n", + "Final response: 7618.3358\n", + "Raw spend: 6733.910604497142\n", + "After adstock: 6734.087075085377\n", + "After hill transform: 0.27225464304052044\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.71\n", + "Adstocked value: 11,398.94\n", + "Saturated value: 0.0003\n", + "Final response: 173.9316\n", + "Raw spend: 11397.713436260035\n", + "After adstock: 11398.935658482258\n", + "After hill transform: 0.000322013827534622\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9486\n", + "Raw spend: 55859.83615754937\n", + "After adstock: 55860.169490882705\n", + "After hill transform: 0.3498481127165556\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.13\n", + "Adstocked value: 4,065.46\n", + "Saturated value: 0.0107\n", + "Final response: 718.0857\n", + "Raw spend: 4065.127945939147\n", + "After adstock: 4065.4612792724806\n", + "After hill transform: 0.01068969059084432\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,733.91\n", + "Adstocked value: 6,734.09\n", + "Saturated value: 0.2723\n", + "Final response: 7618.3358\n", + "Raw spend: 6733.910604497142\n", + "After adstock: 6734.087075085377\n", + "After hill transform: 0.27225464304052044\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.71\n", + "Adstocked value: 11,398.94\n", + "Saturated value: 0.0003\n", + "Final response: 173.9316\n", + "Raw spend: 11397.713436260035\n", + "After adstock: 11398.935658482258\n", + "After hill transform: 0.000322013827534622\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9486\n", + "Raw spend: 55859.83615754937\n", + "After adstock: 55860.169490882705\n", + "After hill transform: 0.3498481127165556\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.13\n", + "Adstocked value: 4,065.46\n", + "Saturated value: 0.0107\n", + "Final response: 718.0857\n", + "Raw spend: 4065.127945924246\n", + "After adstock: 4065.4612792575795\n", + "After hill transform: 0.010689690590742274\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,733.91\n", + "Adstocked value: 6,734.09\n", + "Saturated value: 0.2723\n", + "Final response: 7618.3358\n", + "Raw spend: 6733.910604512043\n", + "After adstock: 6734.0870751002785\n", + "After hill transform: 0.2722546430417372\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 7,164.50\n", + "Adstocked value: 7,165.73\n", + "Saturated value: 0.0001\n", + "Final response: 43.2866\n", + "Raw spend: 7164.504983114923\n", + "After adstock: 7165.727205337145\n", + "After hill transform: 8.014012073852276e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,826.99\n", + "Adstocked value: 55,827.32\n", + "Saturated value: 0.3498\n", + "Final response: 49984.7369\n", + "Raw spend: 55826.991261010575\n", + "After adstock: 55827.32459434391\n", + "After hill transform: 0.3497696585191501\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,317.23\n", + "Adstocked value: 2,317.56\n", + "Saturated value: 0.0025\n", + "Final response: 164.9019\n", + "Raw spend: 2317.228652922053\n", + "After adstock: 2317.5619862553863\n", + "After hill transform: 0.002454790710138003\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.86324718321\n", + "After adstock: 12748.039717771446\n", + "After hill transform: 0.6874038368344246\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 10,974.39\n", + "Adstocked value: 10,975.61\n", + "Saturated value: 0.0003\n", + "Final response: 155.2897\n", + "Raw spend: 10974.392590945525\n", + "After adstock: 10975.614813167747\n", + "After hill transform: 0.00028750064203198313\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,856.55\n", + "Adstocked value: 55,856.89\n", + "Saturated value: 0.3498\n", + "Final response: 49994.8277\n", + "Raw spend: 55856.55166789549\n", + "After adstock: 55856.885001228824\n", + "After hill transform: 0.3498402690072456\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,890.34\n", + "Adstocked value: 3,890.67\n", + "Saturated value: 0.0095\n", + "Final response: 640.3842\n", + "Raw spend: 3890.3380166240267\n", + "After adstock: 3890.6713499573602\n", + "After hill transform: 0.00953299796573925\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,335.31\n", + "Adstocked value: 7,335.48\n", + "Saturated value: 0.3217\n", + "Final response: 9002.9359\n", + "Raw spend: 7335.305868765749\n", + "After adstock: 7335.482339353985\n", + "After hill transform: 0.32173576525043085\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,355.38\n", + "Adstocked value: 11,356.60\n", + "Saturated value: 0.0003\n", + "Final response: 172.0037\n", + "Raw spend: 11355.381351728583\n", + "After adstock: 11356.603573950806\n", + "After hill transform: 0.00031844470589996053\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.51\n", + "Adstocked value: 55,859.84\n", + "Saturated value: 0.3498\n", + "Final response: 49995.8365\n", + "Raw spend: 55859.50770858398\n", + "After adstock: 55859.841041917316\n", + "After hill transform: 0.3498473283627235\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,047.65\n", + "Adstocked value: 4,047.98\n", + "Saturated value: 0.0106\n", + "Final response: 710.0722\n", + "Raw spend: 4047.648952994224\n", + "After adstock: 4047.9822863275576\n", + "After hill transform: 0.010570399200258634\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,794.05\n", + "Adstocked value: 6,794.23\n", + "Saturated value: 0.2772\n", + "Final response: 7755.9090\n", + "Raw spend: 6794.050130924003\n", + "After adstock: 6794.226601512238\n", + "After hill transform: 0.27717106338005715\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,393.48\n", + "Adstocked value: 11,394.70\n", + "Saturated value: 0.0003\n", + "Final response: 173.7381\n", + "Raw spend: 11393.480227806891\n", + "After adstock: 11394.702450029114\n", + "After hill transform: 0.000321655722822494\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.80\n", + "Adstocked value: 55,860.14\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9374\n", + "Raw spend: 55859.80331265283\n", + "After adstock: 55860.13664598617\n", + "After hill transform: 0.34984803428134337\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,063.38\n", + "Adstocked value: 4,063.71\n", + "Saturated value: 0.0107\n", + "Final response: 717.2819\n", + "Raw spend: 4063.3800466312437\n", + "After adstock: 4063.713379964577\n", + "After hill transform: 0.010677724976137969\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,739.92\n", + "Adstocked value: 6,740.10\n", + "Saturated value: 0.2727\n", + "Final response: 7632.0792\n", + "Raw spend: 6739.924557139829\n", + "After adstock: 6740.101027728064\n", + "After hill transform: 0.27274578468990834\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.29\n", + "Adstocked value: 11,398.51\n", + "Saturated value: 0.0003\n", + "Final response: 173.9122\n", + "Raw spend: 11397.29011541472\n", + "After adstock: 11398.512337636943\n", + "After hill transform: 0.0003219780051234077\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.83\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9475\n", + "Raw spend: 55859.83287305971\n", + "After adstock: 55860.16620639305\n", + "After hill transform: 0.349848104873036\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,064.95\n", + "Adstocked value: 4,065.29\n", + "Saturated value: 0.0107\n", + "Final response: 718.0053\n", + "Raw spend: 4064.953155994946\n", + "After adstock: 4065.2864893282795\n", + "After hill transform: 0.010688493664275591\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.51\n", + "Adstocked value: 6,734.69\n", + "Saturated value: 0.2723\n", + "Final response: 7619.7100\n", + "Raw spend: 6734.511999761411\n", + "After adstock: 6734.688470349646\n", + "After hill transform: 0.2723037520132508\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.67\n", + "Adstocked value: 11,398.89\n", + "Saturated value: 0.0003\n", + "Final response: 173.9296\n", + "Raw spend: 11397.671104175504\n", + "After adstock: 11398.893326397727\n", + "After hill transform: 0.00032201024517408607\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9485\n", + "Raw spend: 55859.835829100404\n", + "After adstock: 55860.16916243374\n", + "After hill transform: 0.3498481119322036\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.11\n", + "Adstocked value: 4,065.44\n", + "Saturated value: 0.0107\n", + "Final response: 718.0776\n", + "Raw spend: 4065.110466931316\n", + "After adstock: 4065.4438002646493\n", + "After hill transform: 0.010689570894445293\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,733.97\n", + "Adstocked value: 6,734.15\n", + "Saturated value: 0.2723\n", + "Final response: 7618.4733\n", + "Raw spend: 6733.970744023569\n", + "After adstock: 6734.147214611804\n", + "After hill transform: 0.27225955388568257\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.67\n", + "Adstocked value: 11,398.89\n", + "Saturated value: 0.0003\n", + "Final response: 173.9296\n", + "Raw spend: 11397.671104190405\n", + "After adstock: 11398.893326412628\n", + "After hill transform: 0.00032201024517534705\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9485\n", + "Raw spend: 55859.835829100404\n", + "After adstock: 55860.16916243374\n", + "After hill transform: 0.3498481119322036\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.11\n", + "Adstocked value: 4,065.44\n", + "Saturated value: 0.0107\n", + "Final response: 718.0776\n", + "Raw spend: 4065.110466931316\n", + "After adstock: 4065.4438002646493\n", + "After hill transform: 0.010689570894445293\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,733.97\n", + "Adstocked value: 6,734.15\n", + "Saturated value: 0.2723\n", + "Final response: 7618.4733\n", + "Raw spend: 6733.970744023569\n", + "After adstock: 6734.147214611804\n", + "After hill transform: 0.27225955388568257\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.67\n", + "Adstocked value: 11,398.89\n", + "Saturated value: 0.0003\n", + "Final response: 173.9296\n", + "Raw spend: 11397.671104175504\n", + "After adstock: 11398.893326397727\n", + "After hill transform: 0.00032201024517408607\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9485\n", + "Raw spend: 55859.835829115305\n", + "After adstock: 55860.16916244864\n", + "After hill transform: 0.3498481119322392\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.11\n", + "Adstocked value: 4,065.44\n", + "Saturated value: 0.0107\n", + "Final response: 718.0776\n", + "Raw spend: 4065.110466931316\n", + "After adstock: 4065.4438002646493\n", + "After hill transform: 0.010689570894445293\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,733.97\n", + "Adstocked value: 6,734.15\n", + "Saturated value: 0.2723\n", + "Final response: 7618.4733\n", + "Raw spend: 6733.970744023569\n", + "After adstock: 6734.147214611804\n", + "After hill transform: 0.27225955388568257\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.67\n", + "Adstocked value: 11,398.89\n", + "Saturated value: 0.0003\n", + "Final response: 173.9296\n", + "Raw spend: 11397.671104175504\n", + "After adstock: 11398.893326397727\n", + "After hill transform: 0.00032201024517408607\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9485\n", + "Raw spend: 55859.835829100404\n", + "After adstock: 55860.16916243374\n", + "After hill transform: 0.3498481119322036\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.11\n", + "Adstocked value: 4,065.44\n", + "Saturated value: 0.0107\n", + "Final response: 718.0776\n", + "Raw spend: 4065.110466946217\n", + "After adstock: 4065.4438002795505\n", + "After hill transform: 0.010689570894547336\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,733.97\n", + "Adstocked value: 6,734.15\n", + "Saturated value: 0.2723\n", + "Final response: 7618.4733\n", + "Raw spend: 6733.970744023569\n", + "After adstock: 6734.147214611804\n", + "After hill transform: 0.27225955388568257\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.67\n", + "Adstocked value: 11,398.89\n", + "Saturated value: 0.0003\n", + "Final response: 173.9296\n", + "Raw spend: 11397.671104175504\n", + "After adstock: 11398.893326397727\n", + "After hill transform: 0.00032201024517408607\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9485\n", + "Raw spend: 55859.835829100404\n", + "After adstock: 55860.16916243374\n", + "After hill transform: 0.3498481119322036\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.11\n", + "Adstocked value: 4,065.44\n", + "Saturated value: 0.0107\n", + "Final response: 718.0776\n", + "Raw spend: 4065.110466931316\n", + "After adstock: 4065.4438002646493\n", + "After hill transform: 0.010689570894445293\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,733.97\n", + "Adstocked value: 6,734.15\n", + "Saturated value: 0.2723\n", + "Final response: 7618.4733\n", + "Raw spend: 6733.97074403847\n", + "After adstock: 6734.147214626705\n", + "After hill transform: 0.2722595538868993\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,213.91\n", + "Adstocked value: 11,215.13\n", + "Saturated value: 0.0003\n", + "Final response: 165.6645\n", + "Raw spend: 11213.912651508546\n", + "After adstock: 11215.134873730769\n", + "After hill transform: 0.0003067083966307118\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,858.42\n", + "Adstocked value: 55,858.75\n", + "Saturated value: 0.3498\n", + "Final response: 49995.4637\n", + "Raw spend: 55858.415197372975\n", + "After adstock: 55858.74853070631\n", + "After hill transform: 0.34984471935972783\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,989.57\n", + "Adstocked value: 3,989.90\n", + "Saturated value: 0.0102\n", + "Final response: 683.8354\n", + "Raw spend: 3989.570720328172\n", + "After adstock: 3989.9040536615053\n", + "After hill transform: 0.010179828429961041\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,994.69\n", + "Adstocked value: 6,994.87\n", + "Saturated value: 0.2936\n", + "Final response: 8216.7771\n", + "Raw spend: 6994.689575021084\n", + "After adstock: 6994.866045609319\n", + "After hill transform: 0.2936409965365925\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,379.30\n", + "Adstocked value: 11,380.52\n", + "Saturated value: 0.0003\n", + "Final response: 173.0910\n", + "Raw spend: 11379.295258908809\n", + "After adstock: 11380.517481131032\n", + "After hill transform: 0.00032045769047109784\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.69\n", + "Adstocked value: 55,860.03\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9000\n", + "Raw spend: 55859.69376592766\n", + "After adstock: 55860.027099260995\n", + "After hill transform: 0.3498477726781548\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,057.56\n", + "Adstocked value: 4,057.89\n", + "Saturated value: 0.0106\n", + "Final response: 714.6078\n", + "Raw spend: 4057.5564922710014\n", + "After adstock: 4057.889825604335\n", + "After hill transform: 0.01063791711673727\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,760.04\n", + "Adstocked value: 6,760.22\n", + "Saturated value: 0.2744\n", + "Final response: 7678.0769\n", + "Raw spend: 6760.04262712332\n", + "After adstock: 6760.219097711555\n", + "After hill transform: 0.2743895932361406\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,395.83\n", + "Adstocked value: 11,397.06\n", + "Saturated value: 0.0003\n", + "Final response: 173.8456\n", + "Raw spend: 11395.833519648835\n", + "After adstock: 11397.055741871058\n", + "After hill transform: 0.0003218547648179539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.82\n", + "Adstocked value: 55,860.15\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9436\n", + "Raw spend: 55859.82162278313\n", + "After adstock: 55860.154956116465\n", + "After hill transform: 0.34984807800683076\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,064.36\n", + "Adstocked value: 4,064.69\n", + "Saturated value: 0.0107\n", + "Final response: 717.7302\n", + "Raw spend: 4064.3550694652845\n", + "After adstock: 4064.688402798618\n", + "After hill transform: 0.01068439870101914\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,736.58\n", + "Adstocked value: 6,736.75\n", + "Saturated value: 0.2725\n", + "Final response: 7624.4309\n", + "Raw spend: 6736.577932333544\n", + "After adstock: 6736.754402921779\n", + "After hill transform: 0.27247246156146476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.49\n", + "Adstocked value: 11,398.71\n", + "Saturated value: 0.0003\n", + "Final response: 173.9212\n", + "Raw spend: 11397.487345722837\n", + "After adstock: 11398.70956794506\n", + "After hill transform: 0.0003219946948884272\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.83\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9480\n", + "Raw spend: 55859.834408468676\n", + "After adstock: 55860.16774180201\n", + "After hill transform: 0.3498481085396667\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.03\n", + "Adstocked value: 4,065.37\n", + "Saturated value: 0.0107\n", + "Final response: 718.0429\n", + "Raw spend: 4065.0349271847126\n", + "After adstock: 4065.368260518046\n", + "After hill transform: 0.010689053606925908\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.23\n", + "Adstocked value: 6,734.41\n", + "Saturated value: 0.2723\n", + "Final response: 7619.0690\n", + "Raw spend: 6734.231462854566\n", + "After adstock: 6734.407933442802\n", + "After hill transform: 0.27228084367529903\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.65\n", + "Adstocked value: 11,398.87\n", + "Saturated value: 0.0003\n", + "Final response: 173.9288\n", + "Raw spend: 11397.652728330238\n", + "After adstock: 11398.874950552461\n", + "After hill transform: 0.0003220086901230186\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9484\n", + "Raw spend: 55859.83568703723\n", + "After adstock: 55860.169020370566\n", + "After hill transform: 0.34984811159294993\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.10\n", + "Adstocked value: 4,065.44\n", + "Saturated value: 0.0107\n", + "Final response: 718.0742\n", + "Raw spend: 4065.1029129566555\n", + "After adstock: 4065.436246289989\n", + "After hill transform: 0.010689519165011567\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.00\n", + "Adstocked value: 6,734.17\n", + "Saturated value: 0.2723\n", + "Final response: 7618.5328\n", + "Raw spend: 6733.996815906668\n", + "After adstock: 6734.173286494904\n", + "After hill transform: 0.2722616828548492\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.65\n", + "Adstocked value: 11,398.87\n", + "Saturated value: 0.0003\n", + "Final response: 173.9288\n", + "Raw spend: 11397.65272834514\n", + "After adstock: 11398.874950567362\n", + "After hill transform: 0.0003220086901242796\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9484\n", + "Raw spend: 55859.83568703723\n", + "After adstock: 55860.169020370566\n", + "After hill transform: 0.34984811159294993\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.10\n", + "Adstocked value: 4,065.44\n", + "Saturated value: 0.0107\n", + "Final response: 718.0742\n", + "Raw spend: 4065.1029129566555\n", + "After adstock: 4065.436246289989\n", + "After hill transform: 0.010689519165011567\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.00\n", + "Adstocked value: 6,734.17\n", + "Saturated value: 0.2723\n", + "Final response: 7618.5328\n", + "Raw spend: 6733.996815906668\n", + "After adstock: 6734.173286494904\n", + "After hill transform: 0.2722616828548492\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.65\n", + "Adstocked value: 11,398.87\n", + "Saturated value: 0.0003\n", + "Final response: 173.9288\n", + "Raw spend: 11397.652728330238\n", + "After adstock: 11398.874950552461\n", + "After hill transform: 0.0003220086901230186\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9484\n", + "Raw spend: 55859.83568705213\n", + "After adstock: 55860.16902038547\n", + "After hill transform: 0.3498481115929855\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.10\n", + "Adstocked value: 4,065.44\n", + "Saturated value: 0.0107\n", + "Final response: 718.0742\n", + "Raw spend: 4065.1029129566555\n", + "After adstock: 4065.436246289989\n", + "After hill transform: 0.010689519165011567\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.00\n", + "Adstocked value: 6,734.17\n", + "Saturated value: 0.2723\n", + "Final response: 7618.5328\n", + "Raw spend: 6733.996815906668\n", + "After adstock: 6734.173286494904\n", + "After hill transform: 0.2722616828548492\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.65\n", + "Adstocked value: 11,398.87\n", + "Saturated value: 0.0003\n", + "Final response: 173.9288\n", + "Raw spend: 11397.652728330238\n", + "After adstock: 11398.874950552461\n", + "After hill transform: 0.0003220086901230186\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9484\n", + "Raw spend: 55859.83568703723\n", + "After adstock: 55860.169020370566\n", + "After hill transform: 0.34984811159294993\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.10\n", + "Adstocked value: 4,065.44\n", + "Saturated value: 0.0107\n", + "Final response: 718.0742\n", + "Raw spend: 4065.1029129715566\n", + "After adstock: 4065.43624630489\n", + "After hill transform: 0.01068951916511361\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.00\n", + "Adstocked value: 6,734.17\n", + "Saturated value: 0.2723\n", + "Final response: 7618.5328\n", + "Raw spend: 6733.996815906668\n", + "After adstock: 6734.173286494904\n", + "After hill transform: 0.2722616828548492\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.65\n", + "Adstocked value: 11,398.87\n", + "Saturated value: 0.0003\n", + "Final response: 173.9288\n", + "Raw spend: 11397.652728330238\n", + "After adstock: 11398.874950552461\n", + "After hill transform: 0.0003220086901230186\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9484\n", + "Raw spend: 55859.83568703723\n", + "After adstock: 55860.169020370566\n", + "After hill transform: 0.34984811159294993\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.10\n", + "Adstocked value: 4,065.44\n", + "Saturated value: 0.0107\n", + "Final response: 718.0742\n", + "Raw spend: 4065.1029129566555\n", + "After adstock: 4065.436246289989\n", + "After hill transform: 0.010689519165011567\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.00\n", + "Adstocked value: 6,734.17\n", + "Saturated value: 0.2723\n", + "Final response: 7618.5328\n", + "Raw spend: 6733.99681592157\n", + "After adstock: 6734.173286509805\n", + "After hill transform: 0.27226168285606595\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 10,478.86\n", + "Adstocked value: 10,480.08\n", + "Saturated value: 0.0003\n", + "Final response: 135.2179\n", + "Raw spend: 10478.860464856709\n", + "After adstock: 10480.082687078931\n", + "After hill transform: 0.0002503401119708207\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,852.73\n", + "Adstocked value: 55,853.07\n", + "Saturated value: 0.3498\n", + "Final response: 49993.5242\n", + "Raw spend: 55852.73252839896\n", + "After adstock: 55853.0658617323\n", + "After hill transform: 0.34983114801964166\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,687.40\n", + "Adstocked value: 3,687.74\n", + "Saturated value: 0.0083\n", + "Final response: 556.8526\n", + "Raw spend: 3687.404179883942\n", + "After adstock: 3687.7375132172756\n", + "After hill transform: 0.008289515138161304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,037.59\n", + "Adstocked value: 8,037.77\n", + "Saturated value: 0.3794\n", + "Final response: 10616.7546\n", + "Raw spend: 8037.590971091164\n", + "After adstock: 8037.767441679399\n", + "After hill transform: 0.37940841596600616\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,305.77\n", + "Adstocked value: 11,307.00\n", + "Saturated value: 0.0003\n", + "Final response: 169.7628\n", + "Raw spend: 11305.773501982885\n", + "After adstock: 11306.995724205108\n", + "After hill transform: 0.0003142957855496906\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.13\n", + "Adstocked value: 55,859.46\n", + "Saturated value: 0.3498\n", + "Final response: 49995.7060\n", + "Raw spend: 55859.1253711734\n", + "After adstock: 55859.45870450674\n", + "After hill transform: 0.34984641531559385\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,027.33\n", + "Adstocked value: 4,027.67\n", + "Saturated value: 0.0104\n", + "Final response: 700.8265\n", + "Raw spend: 4027.3330396493843\n", + "After adstock: 4027.666372982718\n", + "After hill transform: 0.010432763391752668\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,864.36\n", + "Adstocked value: 6,864.53\n", + "Saturated value: 0.2829\n", + "Final response: 7917.1026\n", + "Raw spend: 6864.356231425118\n", + "After adstock: 6864.532702013353\n", + "After hill transform: 0.2829315981808708\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,388.46\n", + "Adstocked value: 11,389.69\n", + "Saturated value: 0.0003\n", + "Final response: 173.5091\n", + "Raw spend: 11388.464805695503\n", + "After adstock: 11389.687027917726\n", + "After hill transform: 0.00032123179072098115\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.76\n", + "Adstocked value: 55,860.10\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9242\n", + "Raw spend: 55859.76465545085\n", + "After adstock: 55860.09798878418\n", + "After hill transform: 0.349847941966014\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,061.33\n", + "Adstocked value: 4,061.66\n", + "Saturated value: 0.0107\n", + "Final response: 716.3380\n", + "Raw spend: 4061.3259256259284\n", + "After adstock: 4061.659258959262\n", + "After hill transform: 0.010663673421784892\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,747.03\n", + "Adstocked value: 6,747.21\n", + "Saturated value: 0.2733\n", + "Final response: 7648.3272\n", + "Raw spend: 6747.0327574585135\n", + "After adstock: 6747.209228046749\n", + "After hill transform: 0.2733264379430557\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,396.73\n", + "Adstocked value: 11,397.96\n", + "Saturated value: 0.0003\n", + "Final response: 173.8868\n", + "Raw spend: 11396.733936066765\n", + "After adstock: 11397.956158288987\n", + "After hill transform: 0.000321930943944957\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.83\n", + "Adstocked value: 55,860.16\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9460\n", + "Raw spend: 55859.82858387859\n", + "After adstock: 55860.161917211924\n", + "After hill transform: 0.34984809463026434\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,064.73\n", + "Adstocked value: 4,065.06\n", + "Saturated value: 0.0107\n", + "Final response: 717.9004\n", + "Raw spend: 4064.725214223583\n", + "After adstock: 4065.0585475569164\n", + "After hill transform: 0.01068693288649572\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,735.30\n", + "Adstocked value: 6,735.48\n", + "Saturated value: 0.2724\n", + "Final response: 7621.5116\n", + "Raw spend: 6735.300410061853\n", + "After adstock: 6735.476880650088\n", + "After hill transform: 0.2723681340866428\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.56\n", + "Adstocked value: 11,398.78\n", + "Saturated value: 0.0003\n", + "Final response: 173.9246\n", + "Raw spend: 11397.560849103891\n", + "After adstock: 11398.783071326114\n", + "After hill transform: 0.00032200091494268544\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.83\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9482\n", + "Raw spend: 55859.834976721366\n", + "After adstock: 55860.1683100547\n", + "After hill transform: 0.3498481098966814\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.40\n", + "Saturated value: 0.0107\n", + "Final response: 718.0568\n", + "Raw spend: 4065.065143083348\n", + "After adstock: 4065.3984764166817\n", + "After hill transform: 0.010689260520115524\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.13\n", + "Adstocked value: 6,734.30\n", + "Saturated value: 0.2723\n", + "Final response: 7618.8307\n", + "Raw spend: 6734.127175322187\n", + "After adstock: 6734.303645910422\n", + "After hill transform: 0.27227232773333615\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.64\n", + "Adstocked value: 11,398.87\n", + "Saturated value: 0.0003\n", + "Final response: 173.9284\n", + "Raw spend: 11397.643540407604\n", + "After adstock: 11398.865762629826\n", + "After hill transform: 0.0003220079125993599\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9484\n", + "Raw spend: 55859.83561600564\n", + "After adstock: 55860.16894933898\n", + "After hill transform: 0.34984811142332306\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.10\n", + "Adstocked value: 4,065.43\n", + "Saturated value: 0.0107\n", + "Final response: 718.0724\n", + "Raw spend: 4065.099135969325\n", + "After adstock: 4065.4324693026583\n", + "After hill transform: 0.010689493300351516\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.01\n", + "Adstocked value: 6,734.19\n", + "Saturated value: 0.2723\n", + "Final response: 7618.5626\n", + "Raw spend: 6734.00985184822\n", + "After adstock: 6734.186322436455\n", + "After hill transform: 0.272262747340249\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.64\n", + "Adstocked value: 11,398.87\n", + "Saturated value: 0.0003\n", + "Final response: 173.9284\n", + "Raw spend: 11397.643540422505\n", + "After adstock: 11398.865762644728\n", + "After hill transform: 0.0003220079126006209\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9484\n", + "Raw spend: 55859.83561600564\n", + "After adstock: 55860.16894933898\n", + "After hill transform: 0.34984811142332306\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.10\n", + "Adstocked value: 4,065.43\n", + "Saturated value: 0.0107\n", + "Final response: 718.0724\n", + "Raw spend: 4065.099135969325\n", + "After adstock: 4065.4324693026583\n", + "After hill transform: 0.010689493300351516\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.01\n", + "Adstocked value: 6,734.19\n", + "Saturated value: 0.2723\n", + "Final response: 7618.5626\n", + "Raw spend: 6734.00985184822\n", + "After adstock: 6734.186322436455\n", + "After hill transform: 0.272262747340249\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.64\n", + "Adstocked value: 11,398.87\n", + "Saturated value: 0.0003\n", + "Final response: 173.9284\n", + "Raw spend: 11397.643540407604\n", + "After adstock: 11398.865762629826\n", + "After hill transform: 0.0003220079125993599\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9484\n", + "Raw spend: 55859.835616020544\n", + "After adstock: 55860.16894935388\n", + "After hill transform: 0.3498481114233587\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.10\n", + "Adstocked value: 4,065.43\n", + "Saturated value: 0.0107\n", + "Final response: 718.0724\n", + "Raw spend: 4065.099135969325\n", + "After adstock: 4065.4324693026583\n", + "After hill transform: 0.010689493300351516\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.01\n", + "Adstocked value: 6,734.19\n", + "Saturated value: 0.2723\n", + "Final response: 7618.5626\n", + "Raw spend: 6734.00985184822\n", + "After adstock: 6734.186322436455\n", + "After hill transform: 0.272262747340249\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.64\n", + "Adstocked value: 11,398.87\n", + "Saturated value: 0.0003\n", + "Final response: 173.9284\n", + "Raw spend: 11397.643540407604\n", + "After adstock: 11398.865762629826\n", + "After hill transform: 0.0003220079125993599\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9484\n", + "Raw spend: 55859.83561600564\n", + "After adstock: 55860.16894933898\n", + "After hill transform: 0.34984811142332306\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.10\n", + "Adstocked value: 4,065.43\n", + "Saturated value: 0.0107\n", + "Final response: 718.0724\n", + "Raw spend: 4065.099135984226\n", + "After adstock: 4065.4324693175595\n", + "After hill transform: 0.010689493300453557\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.01\n", + "Adstocked value: 6,734.19\n", + "Saturated value: 0.2723\n", + "Final response: 7618.5626\n", + "Raw spend: 6734.00985184822\n", + "After adstock: 6734.186322436455\n", + "After hill transform: 0.272262747340249\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.64\n", + "Adstocked value: 11,398.87\n", + "Saturated value: 0.0003\n", + "Final response: 173.9284\n", + "Raw spend: 11397.643540407604\n", + "After adstock: 11398.865762629826\n", + "After hill transform: 0.0003220079125993599\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9484\n", + "Raw spend: 55859.83561600564\n", + "After adstock: 55860.16894933898\n", + "After hill transform: 0.34984811142332306\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.10\n", + "Adstocked value: 4,065.43\n", + "Saturated value: 0.0107\n", + "Final response: 718.0724\n", + "Raw spend: 4065.099135969325\n", + "After adstock: 4065.4324693026583\n", + "After hill transform: 0.010689493300351516\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.01\n", + "Adstocked value: 6,734.19\n", + "Saturated value: 0.2723\n", + "Final response: 7618.5626\n", + "Raw spend: 6734.009851863121\n", + "After adstock: 6734.186322451356\n", + "After hill transform: 0.27226274734146577\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 7,156.26\n", + "Adstocked value: 7,157.49\n", + "Saturated value: 0.0001\n", + "Final response: 43.1376\n", + "Raw spend: 7156.263025240197\n", + "After adstock: 7157.4852474624195\n", + "After hill transform: 7.986424243132047e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,830.75\n", + "Adstocked value: 55,831.08\n", + "Saturated value: 0.3498\n", + "Final response: 49986.0190\n", + "Raw spend: 55830.74623252831\n", + "After adstock: 55831.07956586165\n", + "After hill transform: 0.34977862966924117\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,321.72\n", + "Adstocked value: 2,322.05\n", + "Saturated value: 0.0025\n", + "Final response: 165.7416\n", + "Raw spend: 2321.7156380648084\n", + "After adstock: 2322.048971398142\n", + "After hill transform: 0.002467291254244882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.863248397434\n", + "After adstock: 12748.03971898567\n", + "After hill transform: 0.6874038368912276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 10,973.51\n", + "Adstocked value: 10,974.73\n", + "Saturated value: 0.0003\n", + "Final response: 155.2521\n", + "Raw spend: 10973.505488890863\n", + "After adstock: 10974.727711113086\n", + "After hill transform: 0.0002874310347693971\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,856.93\n", + "Adstocked value: 55,857.26\n", + "Saturated value: 0.3498\n", + "Final response: 49994.9557\n", + "Raw spend: 55856.92667765791\n", + "After adstock: 55857.260010991246\n", + "After hill transform: 0.3498411645895092\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,890.76\n", + "Adstocked value: 3,891.09\n", + "Saturated value: 0.0095\n", + "Final response: 640.5657\n", + "Raw spend: 3890.7607861788733\n", + "After adstock: 3891.094119512207\n", + "After hill transform: 0.009535699210545024\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,335.40\n", + "Adstocked value: 7,335.57\n", + "Saturated value: 0.3217\n", + "Final response: 9003.1423\n", + "Raw spend: 7335.395191503141\n", + "After adstock: 7335.571662091376\n", + "After hill transform: 0.3217431400681958\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,355.23\n", + "Adstocked value: 11,356.45\n", + "Saturated value: 0.0003\n", + "Final response: 171.9969\n", + "Raw spend: 11355.229735255929\n", + "After adstock: 11356.451957478152\n", + "After hill transform: 0.0003184319703193054\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.54\n", + "Adstocked value: 55,859.88\n", + "Saturated value: 0.3498\n", + "Final response: 49995.8491\n", + "Raw spend: 55859.54472217087\n", + "After adstock: 55859.8780555042\n", + "After hill transform: 0.3498474167533539\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,047.67\n", + "Adstocked value: 4,048.00\n", + "Saturated value: 0.0106\n", + "Final response: 710.0797\n", + "Raw spend: 4047.66530099028\n", + "After adstock: 4047.9986343236133\n", + "After hill transform: 0.010570510394304119\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,794.15\n", + "Adstocked value: 6,794.32\n", + "Saturated value: 0.2772\n", + "Final response: 7756.1340\n", + "Raw spend: 6794.148385813713\n", + "After adstock: 6794.324856401948\n", + "After hill transform: 0.27717910452742667\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,393.40\n", + "Adstocked value: 11,394.62\n", + "Saturated value: 0.0003\n", + "Final response: 173.7346\n", + "Raw spend: 11393.402159892436\n", + "After adstock: 11394.624382114658\n", + "After hill transform: 0.0003216491212243165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.81\n", + "Adstocked value: 55,860.14\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9385\n", + "Raw spend: 55859.80652662217\n", + "After adstock: 55860.1398599555\n", + "After hill transform: 0.34984804195646024\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,063.36\n", + "Adstocked value: 4,063.69\n", + "Saturated value: 0.0107\n", + "Final response: 717.2707\n", + "Raw spend: 4063.35575247142\n", + "After adstock: 4063.6890858047536\n", + "After hill transform: 0.01067755872247357\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,740.02\n", + "Adstocked value: 6,740.20\n", + "Saturated value: 0.2728\n", + "Final response: 7632.3058\n", + "Raw spend: 6740.023705244769\n", + "After adstock: 6740.200175833004\n", + "After hill transform: 0.2727538827846884\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.22\n", + "Adstocked value: 11,398.44\n", + "Saturated value: 0.0003\n", + "Final response: 173.9090\n", + "Raw spend: 11397.219402356088\n", + "After adstock: 11398.44162457831\n", + "After hill transform: 0.0003219720214757863\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.83\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9474\n", + "Raw spend: 55859.8327070673\n", + "After adstock: 55860.16604040063\n", + "After hill transform: 0.34984810447663817\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,064.92\n", + "Adstocked value: 4,065.26\n", + "Saturated value: 0.0107\n", + "Final response: 717.9922\n", + "Raw spend: 4064.9247976195343\n", + "After adstock: 4065.2581309528678\n", + "After hill transform: 0.01068829947944223\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.61\n", + "Adstocked value: 6,734.79\n", + "Saturated value: 0.2723\n", + "Final response: 7619.9368\n", + "Raw spend: 6734.611237187875\n", + "After adstock: 6734.78770777611\n", + "After hill transform: 0.27231185569359956\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.60\n", + "Adstocked value: 11,398.82\n", + "Saturated value: 0.0003\n", + "Final response: 173.9264\n", + "Raw spend: 11397.601126602452\n", + "After adstock: 11398.823348824675\n", + "After hill transform: 0.00032200432336712727\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83532511181\n", + "After adstock: 55860.168658445145\n", + "After hill transform: 0.3498481107286546\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.08\n", + "Adstocked value: 4,065.42\n", + "Saturated value: 0.0107\n", + "Final response: 718.0644\n", + "Raw spend: 4065.081702134346\n", + "After adstock: 4065.4150354676794\n", + "After hill transform: 0.010689373914629126\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.07\n", + "Adstocked value: 6,734.25\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7000\n", + "Raw spend: 6734.069990382185\n", + "After adstock: 6734.24646097042\n", + "After hill transform: 0.2722676581234843\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.60\n", + "Adstocked value: 11,398.82\n", + "Saturated value: 0.0003\n", + "Final response: 173.9264\n", + "Raw spend: 11397.601126617354\n", + "After adstock: 11398.823348839576\n", + "After hill transform: 0.00032200432336838825\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83532511181\n", + "After adstock: 55860.168658445145\n", + "After hill transform: 0.3498481107286546\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.08\n", + "Adstocked value: 4,065.42\n", + "Saturated value: 0.0107\n", + "Final response: 718.0644\n", + "Raw spend: 4065.081702134346\n", + "After adstock: 4065.4150354676794\n", + "After hill transform: 0.010689373914629126\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.07\n", + "Adstocked value: 6,734.25\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7000\n", + "Raw spend: 6734.069990382185\n", + "After adstock: 6734.24646097042\n", + "After hill transform: 0.2722676581234843\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.60\n", + "Adstocked value: 11,398.82\n", + "Saturated value: 0.0003\n", + "Final response: 173.9264\n", + "Raw spend: 11397.601126602452\n", + "After adstock: 11398.823348824675\n", + "After hill transform: 0.00032200432336712727\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83532512671\n", + "After adstock: 55860.16865846005\n", + "After hill transform: 0.3498481107286902\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.08\n", + "Adstocked value: 4,065.42\n", + "Saturated value: 0.0107\n", + "Final response: 718.0644\n", + "Raw spend: 4065.081702134346\n", + "After adstock: 4065.4150354676794\n", + "After hill transform: 0.010689373914629126\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.07\n", + "Adstocked value: 6,734.25\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7000\n", + "Raw spend: 6734.069990382185\n", + "After adstock: 6734.24646097042\n", + "After hill transform: 0.2722676581234843\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.60\n", + "Adstocked value: 11,398.82\n", + "Saturated value: 0.0003\n", + "Final response: 173.9264\n", + "Raw spend: 11397.601126602452\n", + "After adstock: 11398.823348824675\n", + "After hill transform: 0.00032200432336712727\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83532511181\n", + "After adstock: 55860.168658445145\n", + "After hill transform: 0.3498481107286546\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.08\n", + "Adstocked value: 4,065.42\n", + "Saturated value: 0.0107\n", + "Final response: 718.0644\n", + "Raw spend: 4065.081702149247\n", + "After adstock: 4065.4150354825806\n", + "After hill transform: 0.010689373914731168\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.07\n", + "Adstocked value: 6,734.25\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7000\n", + "Raw spend: 6734.069990382185\n", + "After adstock: 6734.24646097042\n", + "After hill transform: 0.2722676581234843\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.60\n", + "Adstocked value: 11,398.82\n", + "Saturated value: 0.0003\n", + "Final response: 173.9264\n", + "Raw spend: 11397.601126602452\n", + "After adstock: 11398.823348824675\n", + "After hill transform: 0.00032200432336712727\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83532511181\n", + "After adstock: 55860.168658445145\n", + "After hill transform: 0.3498481107286546\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.08\n", + "Adstocked value: 4,065.42\n", + "Saturated value: 0.0107\n", + "Final response: 718.0644\n", + "Raw spend: 4065.081702134346\n", + "After adstock: 4065.4150354676794\n", + "After hill transform: 0.010689373914629126\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.07\n", + "Adstocked value: 6,734.25\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7000\n", + "Raw spend: 6734.069990397086\n", + "After adstock: 6734.246460985321\n", + "After hill transform: 0.2722676581247011\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 7,155.80\n", + "Adstocked value: 7,157.02\n", + "Saturated value: 0.0001\n", + "Final response: 43.1292\n", + "Raw spend: 7155.795186776018\n", + "After adstock: 7157.017408998241\n", + "After hill transform: 7.984860174810135e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,830.73\n", + "Adstocked value: 55,831.06\n", + "Saturated value: 0.3498\n", + "Final response: 49986.0124\n", + "Raw spend: 55830.726959976535\n", + "After adstock: 55831.06029330987\n", + "After hill transform: 0.34977858362569897\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,322.20\n", + "Adstocked value: 2,322.54\n", + "Saturated value: 0.0025\n", + "Final response: 165.8329\n", + "Raw spend: 2322.202749189975\n", + "After adstock: 2322.5360825233083\n", + "After hill transform: 0.0024686506814265152\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.86324828825\n", + "After adstock: 12748.039718876485\n", + "After hill transform: 0.6874038368861197\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 10,973.42\n", + "Adstocked value: 10,974.64\n", + "Saturated value: 0.0003\n", + "Final response: 155.2485\n", + "Raw spend: 10973.42053261981\n", + "After adstock: 10974.642754842032\n", + "After hill transform: 0.0002874243691878847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,856.92\n", + "Adstocked value: 55,857.26\n", + "Saturated value: 0.3498\n", + "Final response: 49994.9549\n", + "Raw spend: 55856.924488598284\n", + "After adstock: 55857.25782193162\n", + "After hill transform: 0.34984115936170507\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,890.79\n", + "Adstocked value: 3,891.13\n", + "Saturated value: 0.0095\n", + "Final response: 640.5799\n", + "Raw spend: 3890.793806839909\n", + "After adstock: 3891.1271401732424\n", + "After hill transform: 0.009535910212389993\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,335.45\n", + "Adstocked value: 7,335.63\n", + "Saturated value: 0.3217\n", + "Final response: 9003.2674\n", + "Raw spend: 7335.449316172791\n", + "After adstock: 7335.625786761027\n", + "After hill transform: 0.3217476088019782\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,355.18\n", + "Adstocked value: 11,356.41\n", + "Saturated value: 0.0003\n", + "Final response: 171.9947\n", + "Raw spend: 11355.183067204189\n", + "After adstock: 11356.405289426411\n", + "After hill transform: 0.0003184280503337206\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.54\n", + "Adstocked value: 55,859.88\n", + "Saturated value: 0.3498\n", + "Final response: 49995.8490\n", + "Raw spend: 55859.544241460455\n", + "After adstock: 55859.87757479379\n", + "After hill transform: 0.34984741560538934\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,047.65\n", + "Adstocked value: 4,047.99\n", + "Saturated value: 0.0106\n", + "Final response: 710.0740\n", + "Raw spend: 4047.652912604902\n", + "After adstock: 4047.9862459382357\n", + "After hill transform: 0.010570426132248704\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,794.21\n", + "Adstocked value: 6,794.38\n", + "Saturated value: 0.2772\n", + "Final response: 7756.2704\n", + "Raw spend: 6794.2079229612455\n", + "After adstock: 6794.384393549481\n", + "After hill transform: 0.2771839770411025\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,393.36\n", + "Adstocked value: 11,394.58\n", + "Saturated value: 0.0003\n", + "Final response: 173.7326\n", + "Raw spend: 11393.359320662626\n", + "After adstock: 11394.58154288485\n", + "After hill transform: 0.00032164549868116864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.81\n", + "Adstocked value: 55,860.14\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9384\n", + "Raw spend: 55859.80621674668\n", + "After adstock: 55860.13955008001\n", + "After hill transform: 0.3498480412164624\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,063.34\n", + "Adstocked value: 4,063.67\n", + "Saturated value: 0.0107\n", + "Final response: 717.2629\n", + "Raw spend: 4063.3388231814015\n", + "After adstock: 4063.672156514735\n", + "After hill transform: 0.010677442870185693\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,740.08\n", + "Adstocked value: 6,740.26\n", + "Saturated value: 0.2728\n", + "Final response: 7632.4431\n", + "Raw spend: 6740.0837836400915\n", + "After adstock: 6740.260254228327\n", + "After hill transform: 0.2727587898077922\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.18\n", + "Adstocked value: 11,398.40\n", + "Saturated value: 0.0003\n", + "Final response: 173.9070\n", + "Raw spend: 11397.17694600847\n", + "After adstock: 11398.399168230693\n", + "After hill transform: 0.00032196842891010183\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.83\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9473\n", + "Raw spend: 55859.8324142753\n", + "After adstock: 55860.16574760863\n", + "After hill transform: 0.3498481037774367\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,064.91\n", + "Adstocked value: 4,065.24\n", + "Saturated value: 0.0107\n", + "Final response: 717.9842\n", + "Raw spend: 4064.9074142390514\n", + "After adstock: 4065.240747572385\n", + "After hill transform: 0.010688180447274185\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.67\n", + "Adstocked value: 6,734.85\n", + "Saturated value: 0.2723\n", + "Final response: 7620.0742\n", + "Raw spend: 6734.671369707976\n", + "After adstock: 6734.847840296211\n", + "After hill transform: 0.2723167661014973\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.56\n", + "Adstocked value: 11,398.78\n", + "Saturated value: 0.0003\n", + "Final response: 173.9245\n", + "Raw spend: 11397.558708543054\n", + "After adstock: 11398.780930765277\n", + "After hill transform: 0.0003220007338015258\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9482\n", + "Raw spend: 55859.83503402816\n", + "After adstock: 55860.1683673615\n", + "After hill transform: 0.34984811003353283\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.06\n", + "Adstocked value: 4,065.40\n", + "Saturated value: 0.0107\n", + "Final response: 718.0564\n", + "Raw spend: 4065.0642733448167\n", + "After adstock: 4065.39760667815\n", + "After hill transform: 0.01068925456426428\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.13\n", + "Adstocked value: 6,734.31\n", + "Saturated value: 0.2723\n", + "Final response: 7618.8374\n", + "Raw spend: 6734.130128314764\n", + "After adstock: 6734.306598902999\n", + "After hill transform: 0.27227256886919265\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.60\n", + "Adstocked value: 11,398.82\n", + "Saturated value: 0.0003\n", + "Final response: 173.9262\n", + "Raw spend: 11397.596884796512\n", + "After adstock: 11398.819107018735\n", + "After hill transform: 0.0003220039644093681\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.835296003446\n", + "After adstock: 55860.16862933678\n", + "After hill transform: 0.3498481106591424\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.08\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0636\n", + "Raw spend: 4065.079959255393\n", + "After adstock: 4065.4132925887266\n", + "After hill transform: 0.010689361979556347\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.08\n", + "Adstocked value: 6,734.25\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7138\n", + "Raw spend: 6734.076004175443\n", + "After adstock: 6734.252474763678\n", + "After hill transform: 0.272268149197534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.60\n", + "Adstocked value: 11,398.82\n", + "Saturated value: 0.0003\n", + "Final response: 173.9262\n", + "Raw spend: 11397.596884811413\n", + "After adstock: 11398.819107033636\n", + "After hill transform: 0.00032200396441062906\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.835296003446\n", + "After adstock: 55860.16862933678\n", + "After hill transform: 0.3498481106591424\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.08\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0636\n", + "Raw spend: 4065.079959255393\n", + "After adstock: 4065.4132925887266\n", + "After hill transform: 0.010689361979556347\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.08\n", + "Adstocked value: 6,734.25\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7138\n", + "Raw spend: 6734.076004175443\n", + "After adstock: 6734.252474763678\n", + "After hill transform: 0.272268149197534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.60\n", + "Adstocked value: 11,398.82\n", + "Saturated value: 0.0003\n", + "Final response: 173.9262\n", + "Raw spend: 11397.596884796512\n", + "After adstock: 11398.819107018735\n", + "After hill transform: 0.0003220039644093681\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83529601835\n", + "After adstock: 55860.16862935168\n", + "After hill transform: 0.349848110659178\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.08\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0636\n", + "Raw spend: 4065.079959255393\n", + "After adstock: 4065.4132925887266\n", + "After hill transform: 0.010689361979556347\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.08\n", + "Adstocked value: 6,734.25\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7138\n", + "Raw spend: 6734.076004175443\n", + "After adstock: 6734.252474763678\n", + "After hill transform: 0.272268149197534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.60\n", + "Adstocked value: 11,398.82\n", + "Saturated value: 0.0003\n", + "Final response: 173.9262\n", + "Raw spend: 11397.596884796512\n", + "After adstock: 11398.819107018735\n", + "After hill transform: 0.0003220039644093681\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.835296003446\n", + "After adstock: 55860.16862933678\n", + "After hill transform: 0.3498481106591424\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.08\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0636\n", + "Raw spend: 4065.0799592702942\n", + "After adstock: 4065.4132926036277\n", + "After hill transform: 0.010689361979658389\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.08\n", + "Adstocked value: 6,734.25\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7138\n", + "Raw spend: 6734.076004175443\n", + "After adstock: 6734.252474763678\n", + "After hill transform: 0.272268149197534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.60\n", + "Adstocked value: 11,398.82\n", + "Saturated value: 0.0003\n", + "Final response: 173.9262\n", + "Raw spend: 11397.596884796512\n", + "After adstock: 11398.819107018735\n", + "After hill transform: 0.0003220039644093681\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.835296003446\n", + "After adstock: 55860.16862933678\n", + "After hill transform: 0.3498481106591424\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.08\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0636\n", + "Raw spend: 4065.079959255393\n", + "After adstock: 4065.4132925887266\n", + "After hill transform: 0.010689361979556347\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.08\n", + "Adstocked value: 6,734.25\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7138\n", + "Raw spend: 6734.076004190344\n", + "After adstock: 6734.252474778579\n", + "After hill transform: 0.27226814919875086\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,371.74\n", + "Adstocked value: 11,372.97\n", + "Saturated value: 0.0003\n", + "Final response: 172.7472\n", + "Raw spend: 11371.744053072105\n", + "After adstock: 11372.966275294328\n", + "After hill transform: 0.00031982114523936337\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.72\n", + "Adstocked value: 55,860.05\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9089\n", + "Raw spend: 55859.719884436694\n", + "After adstock: 55860.05321777003\n", + "After hill transform: 0.3498478350505301\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,052.40\n", + "Adstocked value: 4,052.73\n", + "Saturated value: 0.0106\n", + "Final response: 712.2456\n", + "Raw spend: 4052.4013400986646\n", + "After adstock: 4052.734673431998\n", + "After hill transform: 0.010602753300677337\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,772.72\n", + "Adstocked value: 6,772.90\n", + "Saturated value: 0.2754\n", + "Final response: 7707.0866\n", + "Raw spend: 6772.722866623315\n", + "After adstock: 6772.89933721155\n", + "After hill transform: 0.275426308424395\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,395.01\n", + "Adstocked value: 11,396.23\n", + "Saturated value: 0.0003\n", + "Final response: 173.8081\n", + "Raw spend: 11395.011601624072\n", + "After adstock: 11396.233823846294\n", + "After hill transform: 0.00032178523747474516\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.82\n", + "Adstocked value: 55,860.16\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9444\n", + "Raw spend: 55859.82375484677\n", + "After adstock: 55860.15708818011\n", + "After hill transform: 0.3498480830983023\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,063.81\n", + "Adstocked value: 4,064.15\n", + "Saturated value: 0.0107\n", + "Final response: 717.4805\n", + "Raw spend: 4063.8120973397204\n", + "After adstock: 4064.145430673054\n", + "After hill transform: 0.010680681916068328\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,737.94\n", + "Adstocked value: 6,738.12\n", + "Saturated value: 0.2726\n", + "Final response: 7627.5452\n", + "Raw spend: 6737.940690420231\n", + "After adstock: 6738.117161008466\n", + "After hill transform: 0.27258375546107927\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.34\n", + "Adstocked value: 11,398.56\n", + "Saturated value: 0.0003\n", + "Final response: 173.9144\n", + "Raw spend: 11397.338356479268\n", + "After adstock: 11398.56057870149\n", + "After hill transform: 0.0003219820872624233\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.83\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9479\n", + "Raw spend: 55859.834141887775\n", + "After adstock: 55860.16747522111\n", + "After hill transform: 0.3498481079030586\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,064.95\n", + "Adstocked value: 4,065.29\n", + "Saturated value: 0.0107\n", + "Final response: 718.0053\n", + "Raw spend: 4064.953173063826\n", + "After adstock: 4065.2865063971594\n", + "After hill transform: 0.010688493781155908\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.46\n", + "Adstocked value: 6,734.64\n", + "Saturated value: 0.2723\n", + "Final response: 7619.5969\n", + "Raw spend: 6734.462472799922\n", + "After adstock: 6734.638943388157\n", + "After hill transform: 0.27229970767726613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.57\n", + "Adstocked value: 11,398.79\n", + "Saturated value: 0.0003\n", + "Final response: 173.9250\n", + "Raw spend: 11397.571031964788\n", + "After adstock: 11398.79325418701\n", + "After hill transform: 0.00032200177665013546\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83518059188\n", + "After adstock: 55860.168513925215\n", + "After hill transform: 0.34984811038353403\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.40\n", + "Saturated value: 0.0107\n", + "Final response: 718.0578\n", + "Raw spend: 4065.0672806362363\n", + "After adstock: 4065.40061396957\n", + "After hill transform: 0.010689275157795693\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.11\n", + "Adstocked value: 6,734.29\n", + "Saturated value: 0.2723\n", + "Final response: 7618.8021\n", + "Raw spend: 6734.11465103789\n", + "After adstock: 6734.2911216261255\n", + "After hill transform: 0.2722713050239909\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.59\n", + "Adstocked value: 11,398.82\n", + "Saturated value: 0.0003\n", + "Final response: 173.9261\n", + "Raw spend: 11397.59429951334\n", + "After adstock: 11398.816521735562\n", + "After hill transform: 0.00032200374563299937\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83528446229\n", + "After adstock: 55860.16861779563\n", + "After hill transform: 0.34984811063158155\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.08\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0630\n", + "Raw spend: 4065.0786913934776\n", + "After adstock: 4065.412024726811\n", + "After hill transform: 0.010689353297361077\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.08\n", + "Adstocked value: 6,734.26\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7226\n", + "Raw spend: 6734.079868861688\n", + "After adstock: 6734.256339449923\n", + "After hill transform: 0.2722684647799645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.59\n", + "Adstocked value: 11,398.82\n", + "Saturated value: 0.0003\n", + "Final response: 173.9261\n", + "Raw spend: 11397.59429952824\n", + "After adstock: 11398.816521750463\n", + "After hill transform: 0.00032200374563426035\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83528446229\n", + "After adstock: 55860.16861779563\n", + "After hill transform: 0.34984811063158155\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.08\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0630\n", + "Raw spend: 4065.0786913934776\n", + "After adstock: 4065.412024726811\n", + "After hill transform: 0.010689353297361077\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.08\n", + "Adstocked value: 6,734.26\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7226\n", + "Raw spend: 6734.079868861688\n", + "After adstock: 6734.256339449923\n", + "After hill transform: 0.2722684647799645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.59\n", + "Adstocked value: 11,398.82\n", + "Saturated value: 0.0003\n", + "Final response: 173.9261\n", + "Raw spend: 11397.59429951334\n", + "After adstock: 11398.816521735562\n", + "After hill transform: 0.00032200374563299937\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.835284477194\n", + "After adstock: 55860.16861781053\n", + "After hill transform: 0.3498481106316172\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.08\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0630\n", + "Raw spend: 4065.0786913934776\n", + "After adstock: 4065.412024726811\n", + "After hill transform: 0.010689353297361077\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.08\n", + "Adstocked value: 6,734.26\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7226\n", + "Raw spend: 6734.079868861688\n", + "After adstock: 6734.256339449923\n", + "After hill transform: 0.2722684647799645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.59\n", + "Adstocked value: 11,398.82\n", + "Saturated value: 0.0003\n", + "Final response: 173.9261\n", + "Raw spend: 11397.59429951334\n", + "After adstock: 11398.816521735562\n", + "After hill transform: 0.00032200374563299937\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83528446229\n", + "After adstock: 55860.16861779563\n", + "After hill transform: 0.34984811063158155\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.08\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0630\n", + "Raw spend: 4065.0786914083787\n", + "After adstock: 4065.4120247417122\n", + "After hill transform: 0.010689353297463119\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.08\n", + "Adstocked value: 6,734.26\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7226\n", + "Raw spend: 6734.079868861688\n", + "After adstock: 6734.256339449923\n", + "After hill transform: 0.2722684647799645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.59\n", + "Adstocked value: 11,398.82\n", + "Saturated value: 0.0003\n", + "Final response: 173.9261\n", + "Raw spend: 11397.59429951334\n", + "After adstock: 11398.816521735562\n", + "After hill transform: 0.00032200374563299937\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83528446229\n", + "After adstock: 55860.16861779563\n", + "After hill transform: 0.34984811063158155\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.08\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0630\n", + "Raw spend: 4065.0786913934776\n", + "After adstock: 4065.412024726811\n", + "After hill transform: 0.010689353297361077\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.08\n", + "Adstocked value: 6,734.26\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7226\n", + "Raw spend: 6734.079868876589\n", + "After adstock: 6734.256339464824\n", + "After hill transform: 0.27226846478118133\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,268.33\n", + "Adstocked value: 11,269.55\n", + "Saturated value: 0.0003\n", + "Final response: 168.0842\n", + "Raw spend: 11268.33014088611\n", + "After adstock: 11269.552363108332\n", + "After hill transform: 0.0003111881838459707\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.26\n", + "Adstocked value: 55,859.59\n", + "Saturated value: 0.3498\n", + "Final response: 49995.7514\n", + "Raw spend: 55859.25822662847\n", + "After adstock: 55859.59155996181\n", + "After hill transform: 0.3498467325838279\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,001.69\n", + "Adstocked value: 4,002.02\n", + "Saturated value: 0.0103\n", + "Final response: 689.2590\n", + "Raw spend: 4001.6855956071436\n", + "After adstock: 4002.018928940477\n", + "After hill transform: 0.010260565230885628\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,927.31\n", + "Adstocked value: 6,927.49\n", + "Saturated value: 0.2881\n", + "Final response: 8061.7378\n", + "Raw spend: 6927.314181109043\n", + "After adstock: 6927.490651697278\n", + "After hill transform: 0.2881003925814684\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,384.67\n", + "Adstocked value: 11,385.89\n", + "Saturated value: 0.0003\n", + "Final response: 173.3359\n", + "Raw spend: 11384.667883650616\n", + "After adstock: 11385.890105872839\n", + "After hill transform: 0.00032091110075354733\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.78\n", + "Adstocked value: 55,860.11\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9286\n", + "Raw spend: 55859.77757867891\n", + "After adstock: 55860.11091201225\n", + "After hill transform: 0.349847972827334\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,058.74\n", + "Adstocked value: 4,059.07\n", + "Saturated value: 0.0106\n", + "Final response: 715.1505\n", + "Raw spend: 4058.7393818148444\n", + "After adstock: 4059.072715148178\n", + "After hill transform: 0.010645995668879709\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,753.40\n", + "Adstocked value: 6,753.58\n", + "Saturated value: 0.2738\n", + "Final response: 7662.8929\n", + "Raw spend: 6753.403300086423\n", + "After adstock: 6753.579770674658\n", + "After hill transform: 0.27384696785304374\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,396.30\n", + "Adstocked value: 11,397.52\n", + "Saturated value: 0.0003\n", + "Final response: 173.8670\n", + "Raw spend: 11396.301657927066\n", + "After adstock: 11397.523880149289\n", + "After hill transform: 0.00032189436984475457\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.83\n", + "Adstocked value: 55,860.16\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9463\n", + "Raw spend: 55859.82951388395\n", + "After adstock: 55860.16284721729\n", + "After hill transform: 0.3498480968511621\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,064.44\n", + "Adstocked value: 4,064.78\n", + "Saturated value: 0.0107\n", + "Final response: 717.7714\n", + "Raw spend: 4064.444760435614\n", + "After adstock: 4064.7780937689477\n", + "After hill transform: 0.010685012734284774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,736.01\n", + "Adstocked value: 6,736.19\n", + "Saturated value: 0.2724\n", + "Final response: 7623.1382\n", + "Raw spend: 6736.012211984162\n", + "After adstock: 6736.188682572397\n", + "After hill transform: 0.27242626197839737\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.47\n", + "Adstocked value: 11,398.69\n", + "Saturated value: 0.0003\n", + "Final response: 173.9202\n", + "Raw spend: 11397.465035354711\n", + "After adstock: 11398.687257576934\n", + "After hill transform: 0.0003219928069407586\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.83\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9481\n", + "Raw spend: 55859.83470740446\n", + "After adstock: 55860.16804073779\n", + "After hill transform: 0.3498481092535397\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.02\n", + "Adstocked value: 4,065.35\n", + "Saturated value: 0.0107\n", + "Final response: 718.0339\n", + "Raw spend: 4065.015298297691\n", + "After adstock: 4065.3486316310245\n", + "After hill transform: 0.010688919193039216\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.27\n", + "Adstocked value: 6,734.45\n", + "Saturated value: 0.2723\n", + "Final response: 7619.1641\n", + "Raw spend: 6734.273103173935\n", + "After adstock: 6734.44957376217\n", + "After hill transform: 0.2722842439624601\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.581373097477\n", + "After adstock: 11398.8035953197\n", + "After hill transform: 0.00032200265175264073\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83522675651\n", + "After adstock: 55860.16856008985\n", + "After hill transform: 0.3498481104937774\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0601\n", + "Raw spend: 4065.0723520838987\n", + "After adstock: 4065.4056854172322\n", + "After hill transform: 0.010689309886448737\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7668\n", + "Raw spend: 6734.099192292912\n", + "After adstock: 6734.275662881148\n", + "After hill transform: 0.27227004269283434\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.581373112378\n", + "After adstock: 11398.8035953346\n", + "After hill transform: 0.0003220026517539017\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83522675651\n", + "After adstock: 55860.16856008985\n", + "After hill transform: 0.3498481104937774\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0601\n", + "Raw spend: 4065.0723520838987\n", + "After adstock: 4065.4056854172322\n", + "After hill transform: 0.010689309886448737\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7668\n", + "Raw spend: 6734.099192292912\n", + "After adstock: 6734.275662881148\n", + "After hill transform: 0.27227004269283434\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.581373097477\n", + "After adstock: 11398.8035953197\n", + "After hill transform: 0.00032200265175264073\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.835226771414\n", + "After adstock: 55860.16856010475\n", + "After hill transform: 0.34984811049381304\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0601\n", + "Raw spend: 4065.0723520838987\n", + "After adstock: 4065.4056854172322\n", + "After hill transform: 0.010689309886448737\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7668\n", + "Raw spend: 6734.099192292912\n", + "After adstock: 6734.275662881148\n", + "After hill transform: 0.27227004269283434\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.581373097477\n", + "After adstock: 11398.8035953197\n", + "After hill transform: 0.00032200265175264073\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83522675651\n", + "After adstock: 55860.16856008985\n", + "After hill transform: 0.3498481104937774\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0601\n", + "Raw spend: 4065.0723520988\n", + "After adstock: 4065.4056854321334\n", + "After hill transform: 0.010689309886550778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7668\n", + "Raw spend: 6734.099192292912\n", + "After adstock: 6734.275662881148\n", + "After hill transform: 0.27227004269283434\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.581373097477\n", + "After adstock: 11398.8035953197\n", + "After hill transform: 0.00032200265175264073\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83522675651\n", + "After adstock: 55860.16856008985\n", + "After hill transform: 0.3498481104937774\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0601\n", + "Raw spend: 4065.0723520838987\n", + "After adstock: 4065.4056854172322\n", + "After hill transform: 0.010689309886448737\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7668\n", + "Raw spend: 6734.099192307814\n", + "After adstock: 6734.275662896049\n", + "After hill transform: 0.27227004269405114\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 10,740.27\n", + "Adstocked value: 10,741.50\n", + "Saturated value: 0.0003\n", + "Final response: 145.5761\n", + "Raw spend: 10740.274656798554\n", + "After adstock: 10741.496879020777\n", + "After hill transform: 0.0002695170101027879\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,857.01\n", + "Adstocked value: 55,857.35\n", + "Saturated value: 0.3498\n", + "Final response: 49994.9857\n", + "Raw spend: 55857.014713197736\n", + "After adstock: 55857.34804653107\n", + "After hill transform: 0.34984137483149935\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,748.06\n", + "Adstocked value: 3,748.39\n", + "Saturated value: 0.0087\n", + "Final response: 581.0769\n", + "Raw spend: 3748.057444080116\n", + "After adstock: 3748.3907774134495\n", + "After hill transform: 0.008650126977812395\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,711.24\n", + "Adstocked value: 7,711.42\n", + "Saturated value: 0.3527\n", + "Final response: 9869.9977\n", + "Raw spend: 7711.24133015438\n", + "After adstock: 7711.417800742615\n", + "After hill transform: 0.35272174396969397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,331.85\n", + "Adstocked value: 11,333.07\n", + "Saturated value: 0.0003\n", + "Final response: 170.9383\n", + "Raw spend: 11331.850701467585\n", + "After adstock: 11333.072923689808\n", + "After hill transform: 0.0003164722182455948\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.55\n", + "Adstocked value: 55,859.89\n", + "Saturated value: 0.3498\n", + "Final response: 49995.8520\n", + "Raw spend: 55859.55317540064\n", + "After adstock: 55859.88650873397\n", + "After hill transform: 0.3498474369401588\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,033.37\n", + "Adstocked value: 4,033.70\n", + "Saturated value: 0.0105\n", + "Final response: 703.5666\n", + "Raw spend: 4033.3708612835203\n", + "After adstock: 4033.704194616854\n", + "After hill transform: 0.010473554243151153\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,831.81\n", + "Adstocked value: 6,831.99\n", + "Saturated value: 0.2803\n", + "Final response: 7842.4449\n", + "Raw spend: 6831.813406079059\n", + "After adstock: 6831.989876667294\n", + "After hill transform: 0.2802635743696375\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,391.01\n", + "Adstocked value: 11,392.23\n", + "Saturated value: 0.0003\n", + "Final response: 173.6252\n", + "Raw spend: 11391.008305934487\n", + "After adstock: 11392.23052815671\n", + "After hill transform: 0.00032144673535201845\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.81\n", + "Adstocked value: 55,860.14\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9387\n", + "Raw spend: 55859.80702162092\n", + "After adstock: 55860.14035495426\n", + "After hill transform: 0.3498480431385416\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,061.90\n", + "Adstocked value: 4,062.24\n", + "Saturated value: 0.0107\n", + "Final response: 716.6027\n", + "Raw spend: 4061.902203003861\n", + "After adstock: 4062.2355363371944\n", + "After hill transform: 0.010667614412236463\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,743.87\n", + "Adstocked value: 6,744.05\n", + "Saturated value: 0.2731\n", + "Final response: 7641.0986\n", + "Raw spend: 6743.870613671527\n", + "After adstock: 6744.047084259762\n", + "After hill transform: 0.2730681097399818\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,396.92\n", + "Adstocked value: 11,398.15\n", + "Saturated value: 0.0003\n", + "Final response: 173.8955\n", + "Raw spend: 11396.924066381178\n", + "After adstock: 11398.1462886034\n", + "After hill transform: 0.0003219470313277403\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.83\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9473\n", + "Raw spend: 55859.83240624295\n", + "After adstock: 55860.16573957629\n", + "After hill transform: 0.34984810375825504\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,064.76\n", + "Adstocked value: 4,065.09\n", + "Saturated value: 0.0107\n", + "Final response: 717.9143\n", + "Raw spend: 4064.755337175895\n", + "After adstock: 4065.0886705092285\n", + "After hill transform: 0.010687139138431055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,735.08\n", + "Adstocked value: 6,735.25\n", + "Saturated value: 0.2723\n", + "Final response: 7620.9996\n", + "Raw spend: 6735.076334430774\n", + "After adstock: 6735.252805019009\n", + "After hill transform: 0.2723498357297072\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.52\n", + "Adstocked value: 11,398.74\n", + "Saturated value: 0.0003\n", + "Final response: 173.9225\n", + "Raw spend: 11397.515642425848\n", + "After adstock: 11398.73786464807\n", + "After hill transform: 0.00032199708942224806\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.83\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9482\n", + "Raw spend: 55859.83494470516\n", + "After adstock: 55860.168278038494\n", + "After hill transform: 0.3498481098202252\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.04\n", + "Adstocked value: 4,065.37\n", + "Saturated value: 0.0107\n", + "Final response: 718.0455\n", + "Raw spend: 4065.0406505930982\n", + "After adstock: 4065.3739839264317\n", + "After hill transform: 0.010689092799639508\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.20\n", + "Adstocked value: 6,734.37\n", + "Saturated value: 0.2723\n", + "Final response: 7618.9900\n", + "Raw spend: 6734.196906506699\n", + "After adstock: 6734.373377094934\n", + "After hill transform: 0.2722780218590336\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.57\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9252\n", + "Raw spend: 11397.574800030314\n", + "After adstock: 11398.797022252536\n", + "After hill transform: 0.00032200209551672235\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83519855138\n", + "After adstock: 55860.168531884716\n", + "After hill transform: 0.3498481104264222\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.40\n", + "Saturated value: 0.0107\n", + "Final response: 718.0587\n", + "Raw spend: 4065.0691819348185\n", + "After adstock: 4065.402515268152\n", + "After hill transform: 0.010689288177647733\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.11\n", + "Adstocked value: 6,734.29\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7891\n", + "Raw spend: 6734.108963714291\n", + "After adstock: 6734.2854343025265\n", + "After hill transform: 0.2722708406080786\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.58071579076\n", + "After adstock: 11398.802938012983\n", + "After hill transform: 0.0003220025961290201\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.835223936\n", + "After adstock: 55860.16855726934\n", + "After hill transform: 0.3498481104870419\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0600\n", + "Raw spend: 4065.0720350689908\n", + "After adstock: 4065.4053684023243\n", + "After hill transform: 0.010689307715567435\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7690\n", + "Raw spend: 6734.100169435051\n", + "After adstock: 6734.276640023286\n", + "After hill transform: 0.272270122484345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580715805661\n", + "After adstock: 11398.802938027884\n", + "After hill transform: 0.00032200259613028104\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.835223936\n", + "After adstock: 55860.16855726934\n", + "After hill transform: 0.3498481104870419\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0600\n", + "Raw spend: 4065.0720350689908\n", + "After adstock: 4065.4053684023243\n", + "After hill transform: 0.010689307715567435\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7690\n", + "Raw spend: 6734.100169435051\n", + "After adstock: 6734.276640023286\n", + "After hill transform: 0.272270122484345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.58071579076\n", + "After adstock: 11398.802938012983\n", + "After hill transform: 0.0003220025961290201\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.835223950904\n", + "After adstock: 55860.16855728424\n", + "After hill transform: 0.34984811048707753\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0600\n", + "Raw spend: 4065.0720350689908\n", + "After adstock: 4065.4053684023243\n", + "After hill transform: 0.010689307715567435\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7690\n", + "Raw spend: 6734.100169435051\n", + "After adstock: 6734.276640023286\n", + "After hill transform: 0.272270122484345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.58071579076\n", + "After adstock: 11398.802938012983\n", + "After hill transform: 0.0003220025961290201\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.835223936\n", + "After adstock: 55860.16855726934\n", + "After hill transform: 0.3498481104870419\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0600\n", + "Raw spend: 4065.072035083892\n", + "After adstock: 4065.4053684172254\n", + "After hill transform: 0.010689307715669477\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7690\n", + "Raw spend: 6734.100169435051\n", + "After adstock: 6734.276640023286\n", + "After hill transform: 0.272270122484345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.58071579076\n", + "After adstock: 11398.802938012983\n", + "After hill transform: 0.0003220025961290201\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.835223936\n", + "After adstock: 55860.16855726934\n", + "After hill transform: 0.3498481104870419\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0600\n", + "Raw spend: 4065.0720350689908\n", + "After adstock: 4065.4053684023243\n", + "After hill transform: 0.010689307715567435\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7690\n", + "Raw spend: 6734.100169449952\n", + "After adstock: 6734.276640038187\n", + "After hill transform: 0.2722701224855618\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,377.58\n", + "Adstocked value: 11,378.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.0130\n", + "Raw spend: 11377.58267969205\n", + "After adstock: 11378.804901914273\n", + "After hill transform: 0.0003203132510037507\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.86\n", + "Adstocked value: 55,860.19\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9559\n", + "Raw spend: 55859.85739739118\n", + "After adstock: 55860.19073072451\n", + "After hill transform: 0.34984816343831177\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,060.84\n", + "Adstocked value: 4,061.17\n", + "Saturated value: 0.0107\n", + "Final response: 716.1143\n", + "Raw spend: 4060.8388881719193\n", + "After adstock: 4061.1722215052528\n", + "After hill transform: 0.01066034340397123\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,758.31\n", + "Adstocked value: 6,758.49\n", + "Saturated value: 0.2742\n", + "Final response: 7674.1121\n", + "Raw spend: 6758.309178975615\n", + "After adstock: 6758.4856495638505\n", + "After hill transform: 0.2742479072579925\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,395.58\n", + "Adstocked value: 11,396.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.8341\n", + "Raw spend: 11395.580912180889\n", + "After adstock: 11396.803134403111\n", + "After hill transform: 0.0003218333952888561\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9490\n", + "Raw spend: 55859.83744128152\n", + "After adstock: 55860.17077461485\n", + "After hill transform: 0.3498481157821696\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,064.65\n", + "Adstocked value: 4,064.98\n", + "Saturated value: 0.0107\n", + "Final response: 717.8653\n", + "Raw spend: 4064.6487203792835\n", + "After adstock: 4064.982053712617\n", + "After hill transform: 0.010686409143764997\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,736.52\n", + "Adstocked value: 6,736.70\n", + "Saturated value: 0.2725\n", + "Final response: 7624.3010\n", + "Raw spend: 6736.521070389107\n", + "After adstock: 6736.697540977342\n", + "After hill transform: 0.2724678178815508\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.38\n", + "Adstocked value: 11,398.60\n", + "Saturated value: 0.0003\n", + "Final response: 173.9163\n", + "Raw spend: 11397.380735429773\n", + "After adstock: 11398.602957651996\n", + "After hill transform: 0.00032198567338019714\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9484\n", + "Raw spend: 55859.83544567056\n", + "After adstock: 55860.16877900389\n", + "After hill transform: 0.34984811101655466\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.03\n", + "Adstocked value: 4,065.36\n", + "Saturated value: 0.0107\n", + "Final response: 718.0405\n", + "Raw spend: 4065.02970360002\n", + "After adstock: 4065.3630369333537\n", + "After hill transform: 0.010689017836977208\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.34\n", + "Adstocked value: 6,734.52\n", + "Saturated value: 0.2723\n", + "Final response: 7619.3222\n", + "Raw spend: 6734.342259530456\n", + "After adstock: 6734.518730118692\n", + "After hill transform: 0.27228989118095887\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.56\n", + "Adstocked value: 11,398.78\n", + "Saturated value: 0.0003\n", + "Final response: 173.9246\n", + "Raw spend: 11397.56071775466\n", + "After adstock: 11398.782939976883\n", + "After hill transform: 0.0003220009038274882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.835246109455\n", + "After adstock: 55860.16857944279\n", + "After hill transform: 0.34984811053999315\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.40\n", + "Saturated value: 0.0107\n", + "Final response: 718.0580\n", + "Raw spend: 4065.0678019220936\n", + "After adstock: 4065.401135255427\n", + "After hill transform: 0.010689278727494308\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.12\n", + "Adstocked value: 6,734.30\n", + "Saturated value: 0.2723\n", + "Final response: 7618.8243\n", + "Raw spend: 6734.1243784445915\n", + "After adstock: 6734.300849032827\n", + "After hill transform: 0.27227209934556307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9254\n", + "Raw spend: 11397.57871598715\n", + "After adstock: 11398.800938209373\n", + "After hill transform: 0.0003220024268986004\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83522615335\n", + "After adstock: 55860.16855948669\n", + "After hill transform: 0.349848110492337\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.40\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.071611754301\n", + "After adstock: 4065.4049450876346\n", + "After hill transform: 0.01068930481675798\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7745\n", + "Raw spend: 6734.102590336005\n", + "After adstock: 6734.27906092424\n", + "After hill transform: 0.2722703201703824\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.5805158104\n", + "After adstock: 11398.802738032622\n", + "After hill transform: 0.0003220025792059755\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83522415774\n", + "After adstock: 55860.16855749107\n", + "After hill transform: 0.3498481104875714\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0599\n", + "Raw spend: 4065.0719927375217\n", + "After adstock: 4065.405326070855\n", + "After hill transform: 0.010689307425686466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7695\n", + "Raw spend: 6734.100411525146\n", + "After adstock: 6734.276882113381\n", + "After hill transform: 0.27227014225294793\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580695792723\n", + "After adstock: 11398.802918014946\n", + "After hill transform: 0.00032200259443671556\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83522395817\n", + "After adstock: 55860.16855729151\n", + "After hill transform: 0.34984811048709485\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0600\n", + "Raw spend: 4065.072030835844\n", + "After adstock: 4065.4053641691776\n", + "After hill transform: 0.010689307686579339\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7690\n", + "Raw spend: 6734.10019364406\n", + "After adstock: 6734.276664232295\n", + "After hill transform: 0.27227012446120524\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580695807625\n", + "After adstock: 11398.802918029847\n", + "After hill transform: 0.00032200259443797654\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83522395817\n", + "After adstock: 55860.16855729151\n", + "After hill transform: 0.34984811048709485\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0600\n", + "Raw spend: 4065.072030835844\n", + "After adstock: 4065.4053641691776\n", + "After hill transform: 0.010689307686579339\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7690\n", + "Raw spend: 6734.10019364406\n", + "After adstock: 6734.276664232295\n", + "After hill transform: 0.27227012446120524\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580695792723\n", + "After adstock: 11398.802918014946\n", + "After hill transform: 0.00032200259443671556\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.835223973074\n", + "After adstock: 55860.16855730641\n", + "After hill transform: 0.34984811048713044\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0600\n", + "Raw spend: 4065.072030835844\n", + "After adstock: 4065.4053641691776\n", + "After hill transform: 0.010689307686579339\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7690\n", + "Raw spend: 6734.10019364406\n", + "After adstock: 6734.276664232295\n", + "After hill transform: 0.27227012446120524\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580695792723\n", + "After adstock: 11398.802918014946\n", + "After hill transform: 0.00032200259443671556\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83522395817\n", + "After adstock: 55860.16855729151\n", + "After hill transform: 0.34984811048709485\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0600\n", + "Raw spend: 4065.0720308507453\n", + "After adstock: 4065.4053641840787\n", + "After hill transform: 0.010689307686681382\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7690\n", + "Raw spend: 6734.10019364406\n", + "After adstock: 6734.276664232295\n", + "After hill transform: 0.27227012446120524\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580695792723\n", + "After adstock: 11398.802918014946\n", + "After hill transform: 0.00032200259443671556\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83522395817\n", + "After adstock: 55860.16855729151\n", + "After hill transform: 0.34984811048709485\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0600\n", + "Raw spend: 4065.072030835844\n", + "After adstock: 4065.4053641691776\n", + "After hill transform: 0.010689307686579339\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7690\n", + "Raw spend: 6734.100193658961\n", + "After adstock: 6734.276664247196\n", + "After hill transform: 0.27227012446242205\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.25\n", + "Adstocked value: 11,398.48\n", + "Saturated value: 0.0003\n", + "Final response: 173.9105\n", + "Raw spend: 11397.25363442058\n", + "After adstock: 11398.475856642803\n", + "After hill transform: 0.0003219749181395908\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.73\n", + "Adstocked value: 55,860.06\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9108\n", + "Raw spend: 55859.72541426758\n", + "After adstock: 55860.05874760092\n", + "After hill transform: 0.34984784825605436\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,064.27\n", + "Adstocked value: 4,064.61\n", + "Saturated value: 0.0107\n", + "Final response: 717.6919\n", + "Raw spend: 4064.271842462613\n", + "After adstock: 4064.6051757959467\n", + "After hill transform: 0.010683828939820195\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,735.34\n", + "Adstocked value: 6,735.51\n", + "Saturated value: 0.2724\n", + "Final response: 7621.5958\n", + "Raw spend: 6735.337253079997\n", + "After adstock: 6735.513723668232\n", + "After hill transform: 0.2723711427589147\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.55\n", + "Adstocked value: 11,398.77\n", + "Saturated value: 0.0003\n", + "Final response: 173.9240\n", + "Raw spend: 11397.54798965551\n", + "After adstock: 11398.770211877732\n", + "After hill transform: 0.0003219998267357223\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.82\n", + "Adstocked value: 55,860.16\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9445\n", + "Raw spend: 55859.82424298911\n", + "After adstock: 55860.15757632245\n", + "After hill transform: 0.34984808426400993\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,064.99\n", + "Adstocked value: 4,065.33\n", + "Saturated value: 0.0107\n", + "Final response: 718.0232\n", + "Raw spend: 4064.992011998521\n", + "After adstock: 4065.3253453318544\n", + "After hill transform: 0.010688759735402441\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.22\n", + "Adstocked value: 6,734.40\n", + "Saturated value: 0.2723\n", + "Final response: 7619.0517\n", + "Raw spend: 6734.223899587653\n", + "After adstock: 6734.400370175888\n", + "After hill transform: 0.27228022607065605\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9253\n", + "Raw spend: 11397.577425179003\n", + "After adstock: 11398.799647401225\n", + "After hill transform: 0.00032200231766590345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.83\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9479\n", + "Raw spend: 55859.83412586126\n", + "After adstock: 55860.1674591946\n", + "After hill transform: 0.34984810786478654\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.06\n", + "Adstocked value: 4,065.40\n", + "Saturated value: 0.0107\n", + "Final response: 718.0563\n", + "Raw spend: 4065.0640289521116\n", + "After adstock: 4065.397362285445\n", + "After hill transform: 0.010689252890696615\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.11\n", + "Adstocked value: 6,734.29\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7973\n", + "Raw spend: 6734.1125642384195\n", + "After adstock: 6734.289034826655\n", + "After hill transform: 0.2722711346199455\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580368731351\n", + "After adstock: 11398.802590953574\n", + "After hill transform: 0.0003220025667596272\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9482\n", + "Raw spend: 55859.83511414848\n", + "After adstock: 55860.16844748182\n", + "After hill transform: 0.349848110224864\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.40\n", + "Saturated value: 0.0107\n", + "Final response: 718.0596\n", + "Raw spend: 4065.0712306474707\n", + "After adstock: 4065.404563980804\n", + "After hill transform: 0.010689302206983416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7719\n", + "Raw spend: 6734.101430703496\n", + "After adstock: 6734.277901291731\n", + "After hill transform: 0.2722702254770572\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580663086586\n", + "After adstock: 11398.802885308809\n", + "After hill transform: 0.00032200259166900665\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.8352129772\n", + "After adstock: 55860.16854631054\n", + "After hill transform: 0.3498481104608718\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0599\n", + "Raw spend: 4065.071950817007\n", + "After adstock: 4065.4052841503403\n", + "After hill transform: 0.010689307138619672\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7693\n", + "Raw spend: 6734.100317350003\n", + "After adstock: 6734.276787938238\n", + "After hill transform: 0.2722701345627902\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580663101488\n", + "After adstock: 11398.80288532371\n", + "After hill transform: 0.00032200259167026763\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.8352129772\n", + "After adstock: 55860.16854631054\n", + "After hill transform: 0.3498481104608718\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0599\n", + "Raw spend: 4065.071950817007\n", + "After adstock: 4065.4052841503403\n", + "After hill transform: 0.010689307138619672\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7693\n", + "Raw spend: 6734.100317350003\n", + "After adstock: 6734.276787938238\n", + "After hill transform: 0.2722701345627902\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580663086586\n", + "After adstock: 11398.802885308809\n", + "After hill transform: 0.00032200259166900665\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.835212992104\n", + "After adstock: 55860.16854632544\n", + "After hill transform: 0.34984811046090736\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0599\n", + "Raw spend: 4065.071950817007\n", + "After adstock: 4065.4052841503403\n", + "After hill transform: 0.010689307138619672\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7693\n", + "Raw spend: 6734.100317350003\n", + "After adstock: 6734.276787938238\n", + "After hill transform: 0.2722701345627902\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580663086586\n", + "After adstock: 11398.802885308809\n", + "After hill transform: 0.00032200259166900665\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.8352129772\n", + "After adstock: 55860.16854631054\n", + "After hill transform: 0.3498481104608718\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0599\n", + "Raw spend: 4065.071950831908\n", + "After adstock: 4065.4052841652415\n", + "After hill transform: 0.010689307138721713\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7693\n", + "Raw spend: 6734.100317350003\n", + "After adstock: 6734.276787938238\n", + "After hill transform: 0.2722701345627902\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580663086586\n", + "After adstock: 11398.802885308809\n", + "After hill transform: 0.00032200259166900665\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.8352129772\n", + "After adstock: 55860.16854631054\n", + "After hill transform: 0.3498481104608718\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0599\n", + "Raw spend: 4065.071950817007\n", + "After adstock: 4065.4052841503403\n", + "After hill transform: 0.010689307138619672\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7693\n", + "Raw spend: 6734.100317364904\n", + "After adstock: 6734.276787953139\n", + "After hill transform: 0.272270134564007\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.42\n", + "Adstocked value: 11,398.64\n", + "Saturated value: 0.0003\n", + "Final response: 173.9180\n", + "Raw spend: 11397.416378906179\n", + "After adstock: 11398.638601128401\n", + "After hill transform: 0.0003219886895609976\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.78\n", + "Adstocked value: 55,860.11\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9295\n", + "Raw spend: 55859.78031535234\n", + "After adstock: 55860.11364868568\n", + "After hill transform: 0.34984797936264733\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,064.80\n", + "Adstocked value: 4,065.13\n", + "Saturated value: 0.0107\n", + "Final response: 717.9342\n", + "Raw spend: 4064.798520349996\n", + "After adstock: 4065.1318536833296\n", + "After hill transform: 0.010687434817942402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.59\n", + "Adstocked value: 6,734.77\n", + "Saturated value: 0.2723\n", + "Final response: 7619.8950\n", + "Raw spend: 6734.592929622253\n", + "After adstock: 6734.769400210488\n", + "After hill transform: 0.27231036070425685\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.56\n", + "Adstocked value: 11,398.79\n", + "Saturated value: 0.0003\n", + "Final response: 173.9247\n", + "Raw spend: 11397.564234668545\n", + "After adstock: 11398.786456890768\n", + "After hill transform: 0.0003220012014402208\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.83\n", + "Adstocked value: 55,860.16\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9464\n", + "Raw spend: 55859.829723214716\n", + "After adstock: 55860.16305654805\n", + "After hill transform: 0.3498480973510541\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.04\n", + "Adstocked value: 4,065.38\n", + "Saturated value: 0.0107\n", + "Final response: 718.0474\n", + "Raw spend: 4065.044607770306\n", + "After adstock: 4065.3779411036394\n", + "After hill transform: 0.010689119897619172\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.15\n", + "Adstocked value: 6,734.33\n", + "Saturated value: 0.2723\n", + "Final response: 7618.8819\n", + "Raw spend: 6734.149578577228\n", + "After adstock: 6734.326049165463\n", + "After hill transform: 0.27227415714198255\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9254\n", + "Raw spend: 11397.579020244782\n", + "After adstock: 11398.801242467005\n", + "After hill transform: 0.00032200245264594823\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.83\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9481\n", + "Raw spend: 55859.834664000955\n", + "After adstock: 55860.16799733429\n", + "After hill transform: 0.34984810914989\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.40\n", + "Saturated value: 0.0107\n", + "Final response: 718.0587\n", + "Raw spend: 4065.069216512337\n", + "After adstock: 4065.4025498456704\n", + "After hill transform: 0.010689288414430294\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.11\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7806\n", + "Raw spend: 6734.105243472725\n", + "After adstock: 6734.28171406096\n", + "After hill transform: 0.2722705368203598\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580498802407\n", + "After adstock: 11398.80272102463\n", + "After hill transform: 0.00032200257776669906\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83515807958\n", + "After adstock: 55860.168491412915\n", + "After hill transform: 0.3498481103297736\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.0716773865397\n", + "After adstock: 4065.405010719873\n", + "After hill transform: 0.01068930526619984\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7705\n", + "Raw spend: 6734.100809962275\n", + "After adstock: 6734.27728055051\n", + "After hill transform: 0.27227017478854365\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580646658169\n", + "After adstock: 11398.802868880392\n", + "After hill transform: 0.00032200259027877594\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83520748744\n", + "After adstock: 55860.16854082078\n", + "After hill transform: 0.34984811044776193\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0599\n", + "Raw spend: 4065.07192347396\n", + "After adstock: 4065.4052568072934\n", + "After hill transform: 0.010689306951377679\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7694\n", + "Raw spend: 6734.10036661123\n", + "After adstock: 6734.276837199465\n", + "After hill transform: 0.2722701385853655\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.58064667307\n", + "After adstock: 11398.802868895293\n", + "After hill transform: 0.00032200259028003687\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83520748744\n", + "After adstock: 55860.16854082078\n", + "After hill transform: 0.34984811044776193\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0599\n", + "Raw spend: 4065.07192347396\n", + "After adstock: 4065.4052568072934\n", + "After hill transform: 0.010689306951377679\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7694\n", + "Raw spend: 6734.10036661123\n", + "After adstock: 6734.276837199465\n", + "After hill transform: 0.2722701385853655\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580646658169\n", + "After adstock: 11398.802868880392\n", + "After hill transform: 0.00032200259027877594\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83520750234\n", + "After adstock: 55860.16854083568\n", + "After hill transform: 0.34984811044779757\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0599\n", + "Raw spend: 4065.07192347396\n", + "After adstock: 4065.4052568072934\n", + "After hill transform: 0.010689306951377679\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7694\n", + "Raw spend: 6734.10036661123\n", + "After adstock: 6734.276837199465\n", + "After hill transform: 0.2722701385853655\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580646658169\n", + "After adstock: 11398.802868880392\n", + "After hill transform: 0.00032200259027877594\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83520748744\n", + "After adstock: 55860.16854082078\n", + "After hill transform: 0.34984811044776193\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0599\n", + "Raw spend: 4065.071923488861\n", + "After adstock: 4065.4052568221946\n", + "After hill transform: 0.010689306951479719\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7694\n", + "Raw spend: 6734.10036661123\n", + "After adstock: 6734.276837199465\n", + "After hill transform: 0.2722701385853655\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580646658169\n", + "After adstock: 11398.802868880392\n", + "After hill transform: 0.00032200259027877594\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83520748744\n", + "After adstock: 55860.16854082078\n", + "After hill transform: 0.34984811044776193\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0599\n", + "Raw spend: 4065.07192347396\n", + "After adstock: 4065.4052568072934\n", + "After hill transform: 0.010689306951377679\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7694\n", + "Raw spend: 6734.100366626131\n", + "After adstock: 6734.276837214366\n", + "After hill transform: 0.27227013858658233\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,396.37\n", + "Adstocked value: 11,397.59\n", + "Saturated value: 0.0003\n", + "Final response: 173.8700\n", + "Raw spend: 11396.366902847352\n", + "After adstock: 11397.589125069575\n", + "After hill transform: 0.0003218998898963005\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.47\n", + "Adstocked value: 55,859.80\n", + "Saturated value: 0.3498\n", + "Final response: 49995.8234\n", + "Raw spend: 55859.46926689913\n", + "After adstock: 55859.80260023246\n", + "After hill transform: 0.34984723656165967\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,061.10\n", + "Adstocked value: 4,061.44\n", + "Saturated value: 0.0107\n", + "Final response: 716.2352\n", + "Raw spend: 4061.1020985449313\n", + "After adstock: 4061.435431878265\n", + "After hill transform: 0.010662142972258551\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,739.65\n", + "Adstocked value: 6,739.83\n", + "Saturated value: 0.2727\n", + "Final response: 7631.4514\n", + "Raw spend: 6739.64987593936\n", + "After adstock: 6739.826346527595\n", + "After hill transform: 0.2727233497853893\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.46\n", + "Adstocked value: 11,398.68\n", + "Saturated value: 0.0003\n", + "Final response: 173.9199\n", + "Raw spend: 11397.459272277087\n", + "After adstock: 11398.68149449931\n", + "After hill transform: 0.0003219923192588799\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.80\n", + "Adstocked value: 55,860.13\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9358\n", + "Raw spend: 55859.79861342861\n", + "After adstock: 55860.13194676195\n", + "After hill transform: 0.34984802305936397\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,064.67\n", + "Adstocked value: 4,065.01\n", + "Saturated value: 0.0107\n", + "Final response: 717.8773\n", + "Raw spend: 4064.6749409810573\n", + "After adstock: 4065.0082743143907\n", + "After hill transform: 0.010686588670834697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.66\n", + "Adstocked value: 6,734.83\n", + "Saturated value: 0.2723\n", + "Final response: 7620.0375\n", + "Raw spend: 6734.655317544043\n", + "After adstock: 6734.831788132278\n", + "After hill transform: 0.2723154552843143\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.57\n", + "Adstocked value: 11,398.79\n", + "Saturated value: 0.0003\n", + "Final response: 173.9249\n", + "Raw spend: 11397.56850922006\n", + "After adstock: 11398.790731442283\n", + "After hill transform: 0.0003220015631669694\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.83\n", + "Adstocked value: 55,860.16\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9470\n", + "Raw spend: 55859.83154808156\n", + "After adstock: 55860.164881414894\n", + "After hill transform: 0.3498481017089243\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.03\n", + "Adstocked value: 4,065.37\n", + "Saturated value: 0.0107\n", + "Final response: 718.0417\n", + "Raw spend: 4065.0322252246697\n", + "After adstock: 4065.365558558003\n", + "After hill transform: 0.010689035104494135\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.16\n", + "Adstocked value: 6,734.33\n", + "Saturated value: 0.2723\n", + "Final response: 7618.8963\n", + "Raw spend: 6734.155861704511\n", + "After adstock: 6734.332332292746\n", + "After hill transform: 0.2722746702109015\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9254\n", + "Raw spend: 11397.579432914357\n", + "After adstock: 11398.80165513658\n", + "After hill transform: 0.00032200248756749706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.83\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9482\n", + "Raw spend: 55859.83484154686\n", + "After adstock: 55860.16817488019\n", + "After hill transform: 0.3498481095738782\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.40\n", + "Saturated value: 0.0107\n", + "Final response: 718.0581\n", + "Raw spend: 4065.067953649031\n", + "After adstock: 4065.4012869823646\n", + "After hill transform: 0.01068927976650103\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.11\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7821\n", + "Raw spend: 6734.1059161205585\n", + "After adstock: 6734.282386708794\n", + "After hill transform: 0.2722705917474754\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580525283787\n", + "After adstock: 11398.80274750601\n", + "After hill transform: 0.00032200258000764705\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.835170893384\n", + "After adstock: 55860.16850422672\n", + "After hill transform: 0.34984811036037355\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.40\n", + "Saturated value: 0.0107\n", + "Final response: 718.0597\n", + "Raw spend: 4065.071526491467\n", + "After adstock: 4065.4048598248005\n", + "After hill transform: 0.01068930423288813\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7707\n", + "Raw spend: 6734.1009215621625\n", + "After adstock: 6734.277392150398\n", + "After hill transform: 0.27227018390157204\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580634520731\n", + "After adstock: 11398.802856742954\n", + "After hill transform: 0.00032200258925166303\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.835203828035\n", + "After adstock: 55860.16853716137\n", + "After hill transform: 0.3498481104390231\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0599\n", + "Raw spend: 4065.071883775711\n", + "After adstock: 4065.4052171090443\n", + "After hill transform: 0.010689306679528705\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7696\n", + "Raw spend: 6734.100422106323\n", + "After adstock: 6734.276892694558\n", + "After hill transform: 0.2722701431169861\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580634535632\n", + "After adstock: 11398.802856757855\n", + "After hill transform: 0.000322002589252924\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.835203828035\n", + "After adstock: 55860.16853716137\n", + "After hill transform: 0.3498481104390231\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0599\n", + "Raw spend: 4065.071883775711\n", + "After adstock: 4065.4052171090443\n", + "After hill transform: 0.010689306679528705\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7696\n", + "Raw spend: 6734.100422106323\n", + "After adstock: 6734.276892694558\n", + "After hill transform: 0.2722701431169861\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580634520731\n", + "After adstock: 11398.802856742954\n", + "After hill transform: 0.00032200258925166303\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83520384294\n", + "After adstock: 55860.16853717627\n", + "After hill transform: 0.3498481104390587\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0599\n", + "Raw spend: 4065.071883775711\n", + "After adstock: 4065.4052171090443\n", + "After hill transform: 0.010689306679528705\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7696\n", + "Raw spend: 6734.100422106323\n", + "After adstock: 6734.276892694558\n", + "After hill transform: 0.2722701431169861\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580634520731\n", + "After adstock: 11398.802856742954\n", + "After hill transform: 0.00032200258925166303\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.835203828035\n", + "After adstock: 55860.16853716137\n", + "After hill transform: 0.3498481104390231\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0599\n", + "Raw spend: 4065.071883790612\n", + "After adstock: 4065.4052171239455\n", + "After hill transform: 0.010689306679630748\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7696\n", + "Raw spend: 6734.100422106323\n", + "After adstock: 6734.276892694558\n", + "After hill transform: 0.2722701431169861\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580634520731\n", + "After adstock: 11398.802856742954\n", + "After hill transform: 0.00032200258925166303\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.835203828035\n", + "After adstock: 55860.16853716137\n", + "After hill transform: 0.3498481104390231\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0599\n", + "Raw spend: 4065.071883775711\n", + "After adstock: 4065.4052171090443\n", + "After hill transform: 0.010689306679528705\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7696\n", + "Raw spend: 6734.100422121224\n", + "After adstock: 6734.276892709459\n", + "After hill transform: 0.2722701431182029\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.52\n", + "Adstocked value: 11,398.74\n", + "Saturated value: 0.0003\n", + "Final response: 173.9226\n", + "Raw spend: 11397.516701662846\n", + "After adstock: 11398.738923885068\n", + "After hill transform: 0.0003219971790576141\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.82\n", + "Adstocked value: 55,860.15\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9420\n", + "Raw spend: 55859.81669765965\n", + "After adstock: 55860.15003099298\n", + "After hill transform: 0.34984806624539594\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,064.94\n", + "Adstocked value: 4,065.27\n", + "Saturated value: 0.0107\n", + "Final response: 717.9973\n", + "Raw spend: 4064.935759514618\n", + "After adstock: 4065.2690928479515\n", + "After hill transform: 0.010688374541097213\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.32\n", + "Adstocked value: 6,734.50\n", + "Saturated value: 0.2723\n", + "Final response: 7619.2690\n", + "Raw spend: 6734.318985393664\n", + "After adstock: 6734.495455981899\n", + "After hill transform: 0.2722879906433852\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.57\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9252\n", + "Raw spend: 11397.574241234943\n", + "After adstock: 11398.796463457165\n", + "After hill transform: 0.00032200204822953446\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.83\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9476\n", + "Raw spend: 55859.833353211194\n", + "After adstock: 55860.16668654453\n", + "After hill transform: 0.34984810601966093\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.06\n", + "Adstocked value: 4,065.39\n", + "Saturated value: 0.0107\n", + "Final response: 718.0536\n", + "Raw spend: 4065.0582713496015\n", + "After adstock: 4065.391604682935\n", + "After hill transform: 0.010689213463471613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.12\n", + "Adstocked value: 6,734.30\n", + "Saturated value: 0.2723\n", + "Final response: 7618.8195\n", + "Raw spend: 6734.1222784350575\n", + "After adstock: 6734.298749023293\n", + "After hill transform: 0.2722719278627439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.579995192153\n", + "After adstock: 11398.802217414375\n", + "After hill transform: 0.00032200253514942293\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9482\n", + "Raw spend: 55859.83501876635\n", + "After adstock: 55860.16835209969\n", + "After hill transform: 0.3498481099970869\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.40\n", + "Saturated value: 0.0107\n", + "Final response: 718.0593\n", + "Raw spend: 4065.0705225331\n", + "After adstock: 4065.4038558664333\n", + "After hill transform: 0.010689297357900857\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7746\n", + "Raw spend: 6734.102607739196\n", + "After adstock: 6734.279078327431\n", + "After hill transform: 0.27227032159149306\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580570587874\n", + "After adstock: 11398.802792810096\n", + "After hill transform: 0.0003220025838414388\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83518532187\n", + "After adstock: 55860.168518655206\n", + "After hill transform: 0.3498481103948295\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.0717476514496\n", + "After adstock: 4065.405080984783\n", + "After hill transform: 0.010689305747365698\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7701\n", + "Raw spend: 6734.100640669611\n", + "After adstock: 6734.277111257846\n", + "After hill transform: 0.2722701609644361\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580570602775\n", + "After adstock: 11398.802792824998\n", + "After hill transform: 0.0003220025838426998\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83518532187\n", + "After adstock: 55860.168518655206\n", + "After hill transform: 0.3498481103948295\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.0717476514496\n", + "After adstock: 4065.405080984783\n", + "After hill transform: 0.010689305747365698\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7701\n", + "Raw spend: 6734.100640669611\n", + "After adstock: 6734.277111257846\n", + "After hill transform: 0.2722701609644361\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580570587874\n", + "After adstock: 11398.802792810096\n", + "After hill transform: 0.0003220025838414388\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83518533677\n", + "After adstock: 55860.16851867011\n", + "After hill transform: 0.3498481103948651\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.0717476514496\n", + "After adstock: 4065.405080984783\n", + "After hill transform: 0.010689305747365698\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7701\n", + "Raw spend: 6734.100640669611\n", + "After adstock: 6734.277111257846\n", + "After hill transform: 0.2722701609644361\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580570587874\n", + "After adstock: 11398.802792810096\n", + "After hill transform: 0.0003220025838414388\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83518532187\n", + "After adstock: 55860.168518655206\n", + "After hill transform: 0.3498481103948295\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.071747666351\n", + "After adstock: 4065.4050809996843\n", + "After hill transform: 0.01068930574746774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7701\n", + "Raw spend: 6734.100640669611\n", + "After adstock: 6734.277111257846\n", + "After hill transform: 0.2722701609644361\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580570587874\n", + "After adstock: 11398.802792810096\n", + "After hill transform: 0.0003220025838414388\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83518532187\n", + "After adstock: 55860.168518655206\n", + "After hill transform: 0.3498481103948295\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.0717476514496\n", + "After adstock: 4065.405080984783\n", + "After hill transform: 0.010689305747365698\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7701\n", + "Raw spend: 6734.100640684512\n", + "After adstock: 6734.277111272747\n", + "After hill transform: 0.27227016096565293\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.27\n", + "Adstocked value: 11,398.49\n", + "Saturated value: 0.0003\n", + "Final response: 173.9114\n", + "Raw spend: 11397.27237633032\n", + "After adstock: 11398.494598552543\n", + "After hill transform: 0.0003219765040580568\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.75\n", + "Adstocked value: 55,860.08\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9177\n", + "Raw spend: 55859.74550680193\n", + "After adstock: 55860.07884013527\n", + "After hill transform: 0.3498478962380644\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,064.37\n", + "Adstocked value: 4,064.70\n", + "Saturated value: 0.0107\n", + "Final response: 717.7376\n", + "Raw spend: 4064.371173201986\n", + "After adstock: 4064.7045065353195\n", + "After hill transform: 0.010684508947222397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,735.20\n", + "Adstocked value: 6,735.38\n", + "Saturated value: 0.2724\n", + "Final response: 7621.2801\n", + "Raw spend: 6735.199087896518\n", + "After adstock: 6735.375558484753\n", + "After hill transform: 0.2723598599446002\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.55\n", + "Adstocked value: 11,398.77\n", + "Saturated value: 0.0003\n", + "Final response: 173.9241\n", + "Raw spend: 11397.549751162118\n", + "After adstock: 11398.77197338434\n", + "After hill transform: 0.0003219999757998064\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.83\n", + "Adstocked value: 55,860.16\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9452\n", + "Raw spend: 55859.826217469876\n", + "After adstock: 55860.15955080321\n", + "After hill transform: 0.34984808897916575\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.00\n", + "Adstocked value: 4,065.34\n", + "Saturated value: 0.0107\n", + "Final response: 718.0276\n", + "Raw spend: 4065.001690206503\n", + "After adstock: 4065.3350235398366\n", + "After hill transform: 0.010688826008711495\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.21\n", + "Adstocked value: 6,734.39\n", + "Saturated value: 0.2723\n", + "Final response: 7619.0211\n", + "Raw spend: 6734.210485392301\n", + "After adstock: 6734.386955980536\n", + "After hill transform: 0.27227913068872384\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9253\n", + "Raw spend: 11397.577488645298\n", + "After adstock: 11398.79971086752\n", + "After hill transform: 0.0003220023230366426\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.83\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9480\n", + "Raw spend: 55859.83428853667\n", + "After adstock: 55860.16762187001\n", + "After hill transform: 0.3498481082532633\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.06\n", + "Adstocked value: 4,065.40\n", + "Saturated value: 0.0107\n", + "Final response: 718.0566\n", + "Raw spend: 4065.064741906955\n", + "After adstock: 4065.3980752402886\n", + "After hill transform: 0.010689257772913865\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.11\n", + "Adstocked value: 6,734.29\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7952\n", + "Raw spend: 6734.11162514188\n", + "After adstock: 6734.288095730115\n", + "After hill transform: 0.2722710579351265\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580262393616\n", + "After adstock: 11398.802484615839\n", + "After hill transform: 0.0003220025577609528\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9482\n", + "Raw spend: 55859.83509564335\n", + "After adstock: 55860.168428976685\n", + "After hill transform: 0.34984811018067286\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.40\n", + "Saturated value: 0.0107\n", + "Final response: 718.0595\n", + "Raw spend: 4065.071047077\n", + "After adstock: 4065.4043804103335\n", + "After hill transform: 0.01068930094991465\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7726\n", + "Raw spend: 6734.101739116837\n", + "After adstock: 6734.278209705072\n", + "After hill transform: 0.27227025066148774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580539768449\n", + "After adstock: 11398.802761990672\n", + "After hill transform: 0.0003220025812333902\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83517635402\n", + "After adstock: 55860.168509687355\n", + "After hill transform: 0.34984811037341385\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.0716775940045\n", + "After adstock: 4065.405010927338\n", + "After hill transform: 0.010689305267620533\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7703\n", + "Raw spend: 6734.100750514333\n", + "After adstock: 6734.277221102569\n", + "After hill transform: 0.2722701699341411\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580567505931\n", + "After adstock: 11398.802789728154\n", + "After hill transform: 0.00032200258358063396\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83518442509\n", + "After adstock: 55860.16851775842\n", + "After hill transform: 0.3498481103926879\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.071740645705\n", + "After adstock: 4065.4050739790387\n", + "After hill transform: 0.010689305699391182\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7701\n", + "Raw spend: 6734.100651654083\n", + "After adstock: 6734.277122242318\n", + "After hill transform: 0.2722701618614066\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580567520832\n", + "After adstock: 11398.802789743055\n", + "After hill transform: 0.0003220025835818949\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83518442509\n", + "After adstock: 55860.16851775842\n", + "After hill transform: 0.3498481103926879\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.071740645705\n", + "After adstock: 4065.4050739790387\n", + "After hill transform: 0.010689305699391182\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7701\n", + "Raw spend: 6734.100651654083\n", + "After adstock: 6734.277122242318\n", + "After hill transform: 0.2722701618614066\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580567505931\n", + "After adstock: 11398.802789728154\n", + "After hill transform: 0.00032200258358063396\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83518443999\n", + "After adstock: 55860.16851777332\n", + "After hill transform: 0.3498481103927235\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.071740645705\n", + "After adstock: 4065.4050739790387\n", + "After hill transform: 0.010689305699391182\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7701\n", + "Raw spend: 6734.100651654083\n", + "After adstock: 6734.277122242318\n", + "After hill transform: 0.2722701618614066\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580567505931\n", + "After adstock: 11398.802789728154\n", + "After hill transform: 0.00032200258358063396\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83518442509\n", + "After adstock: 55860.16851775842\n", + "After hill transform: 0.3498481103926879\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.0717406606063\n", + "After adstock: 4065.40507399394\n", + "After hill transform: 0.010689305699493222\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7701\n", + "Raw spend: 6734.100651654083\n", + "After adstock: 6734.277122242318\n", + "After hill transform: 0.2722701618614066\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580567505931\n", + "After adstock: 11398.802789728154\n", + "After hill transform: 0.00032200258358063396\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83518442509\n", + "After adstock: 55860.16851775842\n", + "After hill transform: 0.3498481103926879\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.071740645705\n", + "After adstock: 4065.4050739790387\n", + "After hill transform: 0.010689305699391182\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7701\n", + "Raw spend: 6734.100651668984\n", + "After adstock: 6734.277122257219\n", + "After hill transform: 0.2722701618626234\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,392.41\n", + "Adstocked value: 11,393.64\n", + "Saturated value: 0.0003\n", + "Final response: 173.6894\n", + "Raw spend: 11392.413243209261\n", + "After adstock: 11393.635465431484\n", + "After hill transform: 0.0003215655040181254\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,858.29\n", + "Adstocked value: 55,858.62\n", + "Saturated value: 0.3498\n", + "Final response: 49995.4194\n", + "Raw spend: 55858.28560053812\n", + "After adstock: 55858.618933871454\n", + "After hill transform: 0.34984440986946885\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,056.27\n", + "Adstocked value: 4,056.60\n", + "Saturated value: 0.0106\n", + "Final response: 714.0178\n", + "Raw spend: 4056.2699550731363\n", + "After adstock: 4056.60328840647\n", + "After hill transform: 0.010629134916130782\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,749.62\n", + "Adstocked value: 6,749.80\n", + "Saturated value: 0.2735\n", + "Final response: 7654.2408\n", + "Raw spend: 6749.619345410248\n", + "After adstock: 6749.795815998483\n", + "After hill transform: 0.2735377699354678\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.06\n", + "Adstocked value: 11,398.29\n", + "Saturated value: 0.0003\n", + "Final response: 173.9019\n", + "Raw spend: 11397.063835076264\n", + "After adstock: 11398.286057298486\n", + "After hill transform: 0.00032195885783427693\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.68\n", + "Adstocked value: 55,860.01\n", + "Saturated value: 0.3498\n", + "Final response: 49995.8954\n", + "Raw spend: 55859.68022603639\n", + "After adstock: 55860.01355936973\n", + "After hill transform: 0.34984774034417193\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,064.19\n", + "Adstocked value: 4,064.52\n", + "Saturated value: 0.0107\n", + "Final response: 717.6550\n", + "Raw spend: 4064.1915620884483\n", + "After adstock: 4064.524895421782\n", + "After hill transform: 0.010683279368279978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,735.65\n", + "Adstocked value: 6,735.83\n", + "Saturated value: 0.2724\n", + "Final response: 7622.3162\n", + "Raw spend: 6735.6525210296995\n", + "After adstock: 6735.828991617935\n", + "After hill transform: 0.2723968883280436\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.53\n", + "Adstocked value: 11,398.75\n", + "Saturated value: 0.0003\n", + "Final response: 173.9231\n", + "Raw spend: 11397.528894262965\n", + "After adstock: 11398.751116485188\n", + "After hill transform: 0.0003219982108280708\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.82\n", + "Adstocked value: 55,860.15\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9430\n", + "Raw spend: 55859.81968858622\n", + "After adstock: 55860.153021919556\n", + "After hill transform: 0.3498480733878744\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,064.98\n", + "Adstocked value: 4,065.32\n", + "Saturated value: 0.0107\n", + "Final response: 718.0193\n", + "Raw spend: 4064.9837227899793\n", + "After adstock: 4065.317056123313\n", + "After hill transform: 0.01068870297372022\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.26\n", + "Adstocked value: 6,734.43\n", + "Saturated value: 0.2723\n", + "Final response: 7619.1247\n", + "Raw spend: 6734.2558385916445\n", + "After adstock: 6734.43230917988\n", + "After hill transform: 0.27228283416142013\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9252\n", + "Raw spend: 11397.575400181635\n", + "After adstock: 11398.797622403858\n", + "After hill transform: 0.00032200214630359836\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.83\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9477\n", + "Raw spend: 55859.8336348412\n", + "After adstock: 55860.16696817453\n", + "After hill transform: 0.34984810669220695\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.06\n", + "Adstocked value: 4,065.40\n", + "Saturated value: 0.0107\n", + "Final response: 718.0558\n", + "Raw spend: 4065.062938860133\n", + "After adstock: 4065.3962721934663\n", + "After hill transform: 0.010689245425898457\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.12\n", + "Adstocked value: 6,734.29\n", + "Saturated value: 0.2723\n", + "Final response: 7618.8056\n", + "Raw spend: 6734.116170347839\n", + "After adstock: 6734.292640936074\n", + "After hill transform: 0.2722714290879383\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580050773502\n", + "After adstock: 11398.802272995725\n", + "After hill transform: 0.00032200253985291264\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9482\n", + "Raw spend: 55859.835029466696\n", + "After adstock: 55860.16836280003\n", + "After hill transform: 0.3498481100226398\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.40\n", + "Saturated value: 0.0107\n", + "Final response: 718.0594\n", + "Raw spend: 4065.070860467148\n", + "After adstock: 4065.4041938004816\n", + "After hill transform: 0.010689299672032655\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7736\n", + "Raw spend: 6734.102203523458\n", + "After adstock: 6734.278674111693\n", + "After hill transform: 0.272270288584025\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580515832688\n", + "After adstock: 11398.80273805491\n", + "After hill transform: 0.0003220025792078616\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83516892925\n", + "After adstock: 55860.16850226258\n", + "After hill transform: 0.34984811035568314\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.40\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.0716526278493\n", + "After adstock: 4065.404985961183\n", + "After hill transform: 0.010689305096655236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7705\n", + "Raw spend: 6734.10080684102\n", + "After adstock: 6734.277277429255\n", + "After hill transform: 0.2722701745336681\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580562338606\n", + "After adstock: 11398.802784560829\n", + "After hill transform: 0.0003220025831433566\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.835182875504\n", + "After adstock: 55860.16851620884\n", + "After hill transform: 0.34984811038898744\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.0717318439197\n", + "After adstock: 4065.405065177253\n", + "After hill transform: 0.010689305639117587\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7701\n", + "Raw spend: 6734.100667172776\n", + "After adstock: 6734.2771377610115\n", + "After hill transform: 0.2722701631286328\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580566989198\n", + "After adstock: 11398.80278921142\n", + "After hill transform: 0.0003220025835369062\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83518427013\n", + "After adstock: 55860.168517603466\n", + "After hill transform: 0.3498481103923179\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.0717397655267\n", + "After adstock: 4065.40507309886\n", + "After hill transform: 0.010689305693363823\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7701\n", + "Raw spend: 6734.100653205952\n", + "After adstock: 6734.277123794187\n", + "After hill transform: 0.2722701619881292\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580567004099\n", + "After adstock: 11398.802789226322\n", + "After hill transform: 0.00032200258353816717\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83518427013\n", + "After adstock: 55860.168517603466\n", + "After hill transform: 0.3498481103923179\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.0717397655267\n", + "After adstock: 4065.40507309886\n", + "After hill transform: 0.010689305693363823\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7701\n", + "Raw spend: 6734.100653205952\n", + "After adstock: 6734.277123794187\n", + "After hill transform: 0.2722701619881292\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580566989198\n", + "After adstock: 11398.80278921142\n", + "After hill transform: 0.0003220025835369062\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83518428503\n", + "After adstock: 55860.16851761837\n", + "After hill transform: 0.3498481103923535\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.0717397655267\n", + "After adstock: 4065.40507309886\n", + "After hill transform: 0.010689305693363823\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7701\n", + "Raw spend: 6734.100653205952\n", + "After adstock: 6734.277123794187\n", + "After hill transform: 0.2722701619881292\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580566989198\n", + "After adstock: 11398.80278921142\n", + "After hill transform: 0.0003220025835369062\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83518427013\n", + "After adstock: 55860.168517603466\n", + "After hill transform: 0.3498481103923179\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.071739780428\n", + "After adstock: 4065.4050731137613\n", + "After hill transform: 0.010689305693465866\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7701\n", + "Raw spend: 6734.100653205952\n", + "After adstock: 6734.277123794187\n", + "After hill transform: 0.2722701619881292\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580566989198\n", + "After adstock: 11398.80278921142\n", + "After hill transform: 0.0003220025835369062\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83518427013\n", + "After adstock: 55860.168517603466\n", + "After hill transform: 0.3498481103923179\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.0717397655267\n", + "After adstock: 4065.40507309886\n", + "After hill transform: 0.010689305693363823\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7701\n", + "Raw spend: 6734.100653220853\n", + "After adstock: 6734.277123809088\n", + "After hill transform: 0.27227016198934606\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.46\n", + "Adstocked value: 11,398.69\n", + "Saturated value: 0.0003\n", + "Final response: 173.9201\n", + "Raw spend: 11397.463267166011\n", + "After adstock: 11398.685489388234\n", + "After hill transform: 0.0003219926573134336\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.72\n", + "Adstocked value: 55,860.06\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9104\n", + "Raw spend: 55859.724161333615\n", + "After adstock: 55860.05749466695\n", + "After hill transform: 0.3498478452639829\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,064.58\n", + "Adstocked value: 4,064.91\n", + "Saturated value: 0.0107\n", + "Final response: 717.8314\n", + "Raw spend: 4064.575035877986\n", + "After adstock: 4064.9083692113195\n", + "After hill transform: 0.01068590465090556\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.83\n", + "Adstocked value: 6,735.00\n", + "Saturated value: 0.2723\n", + "Final response: 7620.4268\n", + "Raw spend: 6734.825679853164\n", + "After adstock: 6735.002150441399\n", + "After hill transform: 0.27232936708573285\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.57\n", + "Adstocked value: 11,398.79\n", + "Saturated value: 0.0003\n", + "Final response: 173.9249\n", + "Raw spend: 11397.568837006878\n", + "After adstock: 11398.791059229101\n", + "After hill transform: 0.00032200159090539003\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.82\n", + "Adstocked value: 55,860.16\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9445\n", + "Raw spend: 55859.824081976476\n", + "After adstock: 55860.15741530981\n", + "After hill transform: 0.3498480838795039\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.02\n", + "Adstocked value: 4,065.36\n", + "Saturated value: 0.0107\n", + "Final response: 718.0370\n", + "Raw spend: 4065.022069376773\n", + "After adstock: 4065.3554027101063\n", + "After hill transform: 0.01068896555964099\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.17\n", + "Adstocked value: 6,734.35\n", + "Saturated value: 0.2723\n", + "Final response: 7618.9358\n", + "Raw spend: 6734.173155870673\n", + "After adstock: 6734.3496264589085\n", + "After hill transform: 0.27227608242218376\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9254\n", + "Raw spend: 11397.579393990965\n", + "After adstock: 11398.801616213188\n", + "After hill transform: 0.0003220024842736628\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.83\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9479\n", + "Raw spend: 55859.834074040766\n", + "After adstock: 55860.1674073741\n", + "After hill transform: 0.34984810774103664\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.40\n", + "Saturated value: 0.0107\n", + "Final response: 718.0575\n", + "Raw spend: 4065.0667727266514\n", + "After adstock: 4065.400106059985\n", + "After hill transform: 0.010689271679696764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.11\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7867\n", + "Raw spend: 6734.107903472424\n", + "After adstock: 6734.2843740606595\n", + "After hill transform: 0.27227075403077733\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580449689374\n", + "After adstock: 11398.802671911597\n", + "After hill transform: 0.00032200257361058085\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9482\n", + "Raw spend: 55859.835073247195\n", + "After adstock: 55860.16840658053\n", + "After hill transform: 0.3498481101271898\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.40\n", + "Saturated value: 0.0107\n", + "Final response: 718.0596\n", + "Raw spend: 4065.071243061639\n", + "After adstock: 4065.4045763949725\n", + "After hill transform: 0.010689302291994168\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7718\n", + "Raw spend: 6734.101378232599\n", + "After adstock: 6734.277848820834\n", + "After hill transform: 0.2722702211923864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580555259216\n", + "After adstock: 11398.802777481438\n", + "After hill transform: 0.0003220025825442736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.835173167834\n", + "After adstock: 55860.16850650117\n", + "After hill transform: 0.34984811036580504\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.071690095138\n", + "After adstock: 4065.4050234284714\n", + "After hill transform: 0.010689305353226828\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7703\n", + "Raw spend: 6734.100725708617\n", + "After adstock: 6734.277196296852\n", + "After hill transform: 0.27227016790855485\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580565816199\n", + "After adstock: 11398.802788038422\n", + "After hill transform: 0.0003220025834376428\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.8351831599\n", + "After adstock: 55860.168516493235\n", + "After hill transform: 0.3498481103896666\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.071734798488\n", + "After adstock: 4065.4050681318213\n", + "After hill transform: 0.010689305659350123\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7701\n", + "Raw spend: 6734.100660456218\n", + "After adstock: 6734.277131044453\n", + "After hill transform: 0.2722701625801717\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.5805658311\n", + "After adstock: 11398.802788053323\n", + "After hill transform: 0.0003220025834389038\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.8351831599\n", + "After adstock: 55860.168516493235\n", + "After hill transform: 0.3498481103896666\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.071734798488\n", + "After adstock: 4065.4050681318213\n", + "After hill transform: 0.010689305659350123\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7701\n", + "Raw spend: 6734.100660456218\n", + "After adstock: 6734.277131044453\n", + "After hill transform: 0.2722701625801717\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580565816199\n", + "After adstock: 11398.802788038422\n", + "After hill transform: 0.0003220025834376428\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.8351831748\n", + "After adstock: 55860.168516508136\n", + "After hill transform: 0.3498481103897022\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.071734798488\n", + "After adstock: 4065.4050681318213\n", + "After hill transform: 0.010689305659350123\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7701\n", + "Raw spend: 6734.100660456218\n", + "After adstock: 6734.277131044453\n", + "After hill transform: 0.2722701625801717\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580565816199\n", + "After adstock: 11398.802788038422\n", + "After hill transform: 0.0003220025834376428\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.8351831599\n", + "After adstock: 55860.168516493235\n", + "After hill transform: 0.3498481103896666\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.071734813389\n", + "After adstock: 4065.4050681467224\n", + "After hill transform: 0.010689305659452166\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7701\n", + "Raw spend: 6734.100660456218\n", + "After adstock: 6734.277131044453\n", + "After hill transform: 0.2722701625801717\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580565816199\n", + "After adstock: 11398.802788038422\n", + "After hill transform: 0.0003220025834376428\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.8351831599\n", + "After adstock: 55860.168516493235\n", + "After hill transform: 0.3498481103896666\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.071734798488\n", + "After adstock: 4065.4050681318213\n", + "After hill transform: 0.010689305659350123\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7701\n", + "Raw spend: 6734.100660471119\n", + "After adstock: 6734.277131059354\n", + "After hill transform: 0.2722701625813885\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,395.37\n", + "Adstocked value: 11,396.59\n", + "Saturated value: 0.0003\n", + "Final response: 173.8243\n", + "Raw spend: 11395.366659179035\n", + "After adstock: 11396.588881401258\n", + "After hill transform: 0.00032181527112671996\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,857.85\n", + "Adstocked value: 55,858.18\n", + "Saturated value: 0.3498\n", + "Final response: 49995.2705\n", + "Raw spend: 55857.84918077677\n", + "After adstock: 55858.18251411011\n", + "After hill transform: 0.34984336765089213\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,056.13\n", + "Adstocked value: 4,056.46\n", + "Saturated value: 0.0106\n", + "Final response: 713.9515\n", + "Raw spend: 4056.125368658194\n", + "After adstock: 4056.4587019915275\n", + "After hill transform: 0.010628148210231659\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,747.25\n", + "Adstocked value: 6,747.42\n", + "Saturated value: 0.2733\n", + "Final response: 7648.8169\n", + "Raw spend: 6747.246935616775\n", + "After adstock: 6747.42340620501\n", + "After hill transform: 0.2733439361479488\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.36\n", + "Adstocked value: 11,398.58\n", + "Saturated value: 0.0003\n", + "Final response: 173.9154\n", + "Raw spend: 11397.359175152482\n", + "After adstock: 11398.581397374704\n", + "After hill transform: 0.0003219838489406223\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.64\n", + "Adstocked value: 55,859.97\n", + "Saturated value: 0.3498\n", + "Final response: 49995.8805\n", + "Raw spend: 55859.63658292159\n", + "After adstock: 55859.96991625492\n", + "After hill transform: 0.3498476361220406\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,064.18\n", + "Adstocked value: 4,064.51\n", + "Saturated value: 0.0107\n", + "Final response: 717.6484\n", + "Raw spend: 4064.1770981844584\n", + "After adstock: 4064.510431517792\n", + "After hill transform: 0.010683180355239238\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,735.42\n", + "Adstocked value: 6,735.59\n", + "Saturated value: 0.2724\n", + "Final response: 7621.7741\n", + "Raw spend: 6735.415287972274\n", + "After adstock: 6735.591758560509\n", + "After hill transform: 0.27237751525378706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.56\n", + "Adstocked value: 11,398.78\n", + "Saturated value: 0.0003\n", + "Final response: 173.9245\n", + "Raw spend: 11397.558426749827\n", + "After adstock: 11398.78064897205\n", + "After hill transform: 0.00032200070995527943\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.82\n", + "Adstocked value: 55,860.15\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9415\n", + "Raw spend: 55859.81532313607\n", + "After adstock: 55860.148656469406\n", + "After hill transform: 0.3498480629629665\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,064.98\n", + "Adstocked value: 4,065.32\n", + "Saturated value: 0.0107\n", + "Final response: 718.0187\n", + "Raw spend: 4064.982271137085\n", + "After adstock: 4065.3156044704183\n", + "After hill transform: 0.010688693033313455\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.23\n", + "Adstocked value: 6,734.41\n", + "Saturated value: 0.2723\n", + "Final response: 7619.0705\n", + "Raw spend: 6734.232123207824\n", + "After adstock: 6734.408593796059\n", + "After hill transform: 0.2722808975987303\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9254\n", + "Raw spend: 11397.578351909562\n", + "After adstock: 11398.800574131785\n", + "After hill transform: 0.0003220023960890799\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.83\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9476\n", + "Raw spend: 55859.83319715752\n", + "After adstock: 55860.16653049085\n", + "After hill transform: 0.34984810564699725\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.06\n", + "Adstocked value: 4,065.40\n", + "Saturated value: 0.0107\n", + "Final response: 718.0557\n", + "Raw spend: 4065.0627884323476\n", + "After adstock: 4065.396121765681\n", + "After hill transform: 0.010689244395790169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.11\n", + "Adstocked value: 6,734.29\n", + "Saturated value: 0.2723\n", + "Final response: 7618.8002\n", + "Raw spend: 6734.113806731379\n", + "After adstock: 6734.290277319614\n", + "After hill transform: 0.27227123607953757\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580344425534\n", + "After adstock: 11398.802566647757\n", + "After hill transform: 0.00032200256470278323\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.83\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9482\n", + "Raw spend: 55859.83498455966\n", + "After adstock: 55860.168317892996\n", + "After hill transform: 0.34984810991539966\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.40\n", + "Saturated value: 0.0107\n", + "Final response: 718.0594\n", + "Raw spend: 4065.0708401618735\n", + "After adstock: 4065.404173495207\n", + "After hill transform: 0.010689299532984562\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7731\n", + "Raw spend: 6734.101975083734\n", + "After adstock: 6734.278445671969\n", + "After hill transform: 0.2722702699300834\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580543677133\n", + "After adstock: 11398.802765899356\n", + "After hill transform: 0.0003220025815641569\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.835163299875\n", + "After adstock: 55860.16849663321\n", + "After hill transform: 0.3498481103422399\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.40\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.0716453348264\n", + "After adstock: 4065.40497866816\n", + "After hill transform: 0.010689305046713471\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7704\n", + "Raw spend: 6734.10079191897\n", + "After adstock: 6734.277262507205\n", + "After hill transform: 0.2722701733151627\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563602292\n", + "After adstock: 11398.802785824515\n", + "After hill transform: 0.00032200258325029425\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.8351811739\n", + "After adstock: 55860.16851450723\n", + "After hill transform: 0.3498481103849239\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.0717258521217\n", + "After adstock: 4065.4050591854552\n", + "After hill transform: 0.010689305598086458\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7701\n", + "Raw spend: 6734.100673602493\n", + "After adstock: 6734.277144190728\n", + "After hill transform: 0.2722701636536708\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563617194\n", + "After adstock: 11398.802785839416\n", + "After hill transform: 0.00032200258325155523\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.8351811739\n", + "After adstock: 55860.16851450723\n", + "After hill transform: 0.3498481103849239\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.0717258521217\n", + "After adstock: 4065.4050591854552\n", + "After hill transform: 0.010689305598086458\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7701\n", + "Raw spend: 6734.100673602493\n", + "After adstock: 6734.277144190728\n", + "After hill transform: 0.2722701636536708\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563602292\n", + "After adstock: 11398.802785824515\n", + "After hill transform: 0.00032200258325029425\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.8351811888\n", + "After adstock: 55860.168514522135\n", + "After hill transform: 0.3498481103849595\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.0717258521217\n", + "After adstock: 4065.4050591854552\n", + "After hill transform: 0.010689305598086458\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7701\n", + "Raw spend: 6734.100673602493\n", + "After adstock: 6734.277144190728\n", + "After hill transform: 0.2722701636536708\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563602292\n", + "After adstock: 11398.802785824515\n", + "After hill transform: 0.00032200258325029425\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.8351811739\n", + "After adstock: 55860.16851450723\n", + "After hill transform: 0.3498481103849239\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.071725867023\n", + "After adstock: 4065.4050592003564\n", + "After hill transform: 0.0106893055981885\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7701\n", + "Raw spend: 6734.100673602493\n", + "After adstock: 6734.277144190728\n", + "After hill transform: 0.2722701636536708\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563602292\n", + "After adstock: 11398.802785824515\n", + "After hill transform: 0.00032200258325029425\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.8351811739\n", + "After adstock: 55860.16851450723\n", + "After hill transform: 0.3498481103849239\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.0717258521217\n", + "After adstock: 4065.4050591854552\n", + "After hill transform: 0.010689305598086458\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7701\n", + "Raw spend: 6734.100673617394\n", + "After adstock: 6734.277144205629\n", + "After hill transform: 0.2722701636548876\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.57\n", + "Adstocked value: 11,398.79\n", + "Saturated value: 0.0003\n", + "Final response: 173.9250\n", + "Raw spend: 11397.56975962789\n", + "After adstock: 11398.791981850112\n", + "After hill transform: 0.00032200166898068485\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.83\n", + "Adstocked value: 55,860.16\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9449\n", + "Raw spend: 55859.825336717964\n", + "After adstock: 55860.1586700513\n", + "After hill transform: 0.3498480868758875\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.04\n", + "Adstocked value: 4,065.37\n", + "Saturated value: 0.0107\n", + "Final response: 718.0456\n", + "Raw spend: 4065.040884446844\n", + "After adstock: 4065.3742177801773\n", + "After hill transform: 0.010689094401023306\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.15\n", + "Adstocked value: 6,734.33\n", + "Saturated value: 0.2723\n", + "Final response: 7618.8878\n", + "Raw spend: 6734.152163438081\n", + "After adstock: 6734.328634026316\n", + "After hill transform: 0.27227436821707424\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9254\n", + "Raw spend: 11397.579483204852\n", + "After adstock: 11398.801705427075\n", + "After hill transform: 0.00032200249182325557\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.83\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9479\n", + "Raw spend: 55859.834196728305\n", + "After adstock: 55860.16753006164\n", + "After hill transform: 0.34984810803402044\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.40\n", + "Saturated value: 0.0107\n", + "Final response: 718.0584\n", + "Raw spend: 4065.068641711594\n", + "After adstock: 4065.4019750449274\n", + "After hill transform: 0.010689284478266494\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.11\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7819\n", + "Raw spend: 6734.1058225860515\n", + "After adstock: 6734.282293174287\n", + "After hill transform: 0.2722705841096291\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.58045556255\n", + "After adstock: 11398.802677784772\n", + "After hill transform: 0.00032200257410758965\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9482\n", + "Raw spend: 55859.83508272934\n", + "After adstock: 55860.168416062676\n", + "After hill transform: 0.3498481101498336\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.40\n", + "Saturated value: 0.0107\n", + "Final response: 718.0597\n", + "Raw spend: 4065.071417438069\n", + "After adstock: 4065.4047507714026\n", + "After hill transform: 0.010689303486103327\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7713\n", + "Raw spend: 6734.101188500848\n", + "After adstock: 6734.2776590890835\n", + "After hill transform: 0.27227020569926275\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580552798318\n", + "After adstock: 11398.80277502054\n", + "After hill transform: 0.00032200258233602375\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83517132944\n", + "After adstock: 55860.168504662775\n", + "After hill transform: 0.3498481103614149\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.0716950107167\n", + "After adstock: 4065.40502834405\n", + "After hill transform: 0.010689305386888134\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7703\n", + "Raw spend: 6734.1007250923285\n", + "After adstock: 6734.277195680564\n", + "After hill transform: 0.27227016785822994\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580562521895\n", + "After adstock: 11398.802784744117\n", + "After hill transform: 0.00032200258315886717\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83518018945\n", + "After adstock: 55860.16851352279\n", + "After hill transform: 0.349848110382573\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.071722767981\n", + "After adstock: 4065.4050561013146\n", + "After hill transform: 0.010689305576966623\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7702\n", + "Raw spend: 6734.100678751476\n", + "After adstock: 6734.277149339711\n", + "After hill transform: 0.2722701640741267\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563494254\n", + "After adstock: 11398.802785716476\n", + "After hill transform: 0.0003220025832411516\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.835181075454\n", + "After adstock: 55860.16851440879\n", + "After hill transform: 0.3498481103846889\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.0717255437075\n", + "After adstock: 4065.405058877041\n", + "After hill transform: 0.010689305595974473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7701\n", + "Raw spend: 6734.1006741173915\n", + "After adstock: 6734.277144705627\n", + "After hill transform: 0.2722701636957164\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563509155\n", + "After adstock: 11398.802785731377\n", + "After hill transform: 0.00032200258324241264\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.835181075454\n", + "After adstock: 55860.16851440879\n", + "After hill transform: 0.3498481103846889\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.0717255437075\n", + "After adstock: 4065.405058877041\n", + "After hill transform: 0.010689305595974473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7701\n", + "Raw spend: 6734.1006741173915\n", + "After adstock: 6734.277144705627\n", + "After hill transform: 0.2722701636957164\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563494254\n", + "After adstock: 11398.802785716476\n", + "After hill transform: 0.0003220025832411516\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.835181090355\n", + "After adstock: 55860.16851442369\n", + "After hill transform: 0.3498481103847244\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.0717255437075\n", + "After adstock: 4065.405058877041\n", + "After hill transform: 0.010689305595974473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7701\n", + "Raw spend: 6734.1006741173915\n", + "After adstock: 6734.277144705627\n", + "After hill transform: 0.2722701636957164\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563494254\n", + "After adstock: 11398.802785716476\n", + "After hill transform: 0.0003220025832411516\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.835181075454\n", + "After adstock: 55860.16851440879\n", + "After hill transform: 0.3498481103846889\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.0717255586087\n", + "After adstock: 4065.405058891942\n", + "After hill transform: 0.010689305596076514\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7701\n", + "Raw spend: 6734.1006741173915\n", + "After adstock: 6734.277144705627\n", + "After hill transform: 0.2722701636957164\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563494254\n", + "After adstock: 11398.802785716476\n", + "After hill transform: 0.0003220025832411516\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.835181075454\n", + "After adstock: 55860.16851440879\n", + "After hill transform: 0.3498481103846889\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.0717255437075\n", + "After adstock: 4065.405058877041\n", + "After hill transform: 0.010689305595974473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7701\n", + "Raw spend: 6734.100674132293\n", + "After adstock: 6734.277144720528\n", + "After hill transform: 0.27227016369693324\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.50\n", + "Adstocked value: 11,398.72\n", + "Saturated value: 0.0003\n", + "Final response: 173.9219\n", + "Raw spend: 11397.502358772557\n", + "After adstock: 11398.72458099478\n", + "After hill transform: 0.00032199596532666566\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.76\n", + "Adstocked value: 55,860.09\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9229\n", + "Raw spend: 55859.760849309\n", + "After adstock: 55860.09418264234\n", + "After hill transform: 0.3498479328767543\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,064.93\n", + "Adstocked value: 4,065.26\n", + "Saturated value: 0.0107\n", + "Final response: 717.9926\n", + "Raw spend: 4064.9256421428295\n", + "After adstock: 4065.258975476163\n", + "After hill transform: 0.010688305262310191\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.40\n", + "Adstocked value: 6,734.58\n", + "Saturated value: 0.2723\n", + "Final response: 7619.4525\n", + "Raw spend: 6734.399294006387\n", + "After adstock: 6734.575764594622\n", + "After hill transform: 0.27229454855390717\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.57\n", + "Adstocked value: 11,398.79\n", + "Saturated value: 0.0003\n", + "Final response: 173.9251\n", + "Raw spend: 11397.572743022083\n", + "After adstock: 11398.794965244306\n", + "After hill transform: 0.0003220019214456274\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.83\n", + "Adstocked value: 55,860.16\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9457\n", + "Raw spend: 55859.82774789881\n", + "After adstock: 55860.161081232145\n", + "After hill transform: 0.34984809263390415\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.06\n", + "Adstocked value: 4,065.39\n", + "Saturated value: 0.0107\n", + "Final response: 718.0531\n", + "Raw spend: 4065.05711720362\n", + "After adstock: 4065.3904505369533\n", + "After hill transform: 0.0106892055600583\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.13\n", + "Adstocked value: 6,734.31\n", + "Saturated value: 0.2723\n", + "Final response: 7618.8384\n", + "Raw spend: 6734.130536106291\n", + "After adstock: 6734.3070066945265\n", + "After hill transform: 0.27227260216868904\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9254\n", + "Raw spend: 11397.579781447037\n", + "After adstock: 11398.80200366926\n", + "After hill transform: 0.00032200251706155844\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.83\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9480\n", + "Raw spend: 55859.83443775779\n", + "After adstock: 55860.167771091124\n", + "After hill transform: 0.3498481086096104\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.40\n", + "Saturated value: 0.0107\n", + "Final response: 718.0592\n", + "Raw spend: 4065.0702647096987\n", + "After adstock: 4065.403598043032\n", + "After hill transform: 0.010689295592357357\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7770\n", + "Raw spend: 6734.103660316281\n", + "After adstock: 6734.280130904516\n", + "After hill transform: 0.2722704075428852\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580485289533\n", + "After adstock: 11398.802707511755\n", + "After hill transform: 0.00032200257662319196\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9482\n", + "Raw spend: 55859.83510674369\n", + "After adstock: 55860.168440077025\n", + "After hill transform: 0.349848110207181\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.40\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.0715794603066\n", + "After adstock: 4065.40491279364\n", + "After hill transform: 0.010689304595612506\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7708\n", + "Raw spend: 6734.10097273728\n", + "After adstock: 6734.277443325515\n", + "After hill transform: 0.27227018808043196\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580555673781\n", + "After adstock: 11398.802777896004\n", + "After hill transform: 0.00032200258257935563\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83517364228\n", + "After adstock: 55860.16850697561\n", + "After hill transform: 0.3498481103669381\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.0717109353673\n", + "After adstock: 4065.4050442687007\n", + "After hill transform: 0.010689305495938273\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7702\n", + "Raw spend: 6734.10070397938\n", + "After adstock: 6734.2771745676155\n", + "After hill transform: 0.272270166134188\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580562712206\n", + "After adstock: 11398.802784934429\n", + "After hill transform: 0.000322002583174972\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.835180332135\n", + "After adstock: 55860.16851366547\n", + "After hill transform: 0.34984811038291375\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.0717240828735\n", + "After adstock: 4065.405057416207\n", + "After hill transform: 0.010689305585970853\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7702\n", + "Raw spend: 6734.10067710359\n", + "After adstock: 6734.277147691825\n", + "After hill transform: 0.2722701639395635\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563416048\n", + "After adstock: 11398.80278563827\n", + "After hill transform: 0.0003220025832345336\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83518100112\n", + "After adstock: 55860.16851433446\n", + "After hill transform: 0.3498481103845113\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.071725397624\n", + "After adstock: 4065.4050587309575\n", + "After hill transform: 0.010689305594974111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7701\n", + "Raw spend: 6734.100674416011\n", + "After adstock: 6734.277145004246\n", + "After hill transform: 0.27227016372010115\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563430949\n", + "After adstock: 11398.802785653172\n", + "After hill transform: 0.00032200258323579456\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83518100112\n", + "After adstock: 55860.16851433446\n", + "After hill transform: 0.3498481103845113\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.071725397624\n", + "After adstock: 4065.4050587309575\n", + "After hill transform: 0.010689305594974111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7701\n", + "Raw spend: 6734.100674416011\n", + "After adstock: 6734.277145004246\n", + "After hill transform: 0.27227016372010115\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563416048\n", + "After adstock: 11398.80278563827\n", + "After hill transform: 0.0003220025832345336\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.835181016024\n", + "After adstock: 55860.16851434936\n", + "After hill transform: 0.3498481103845469\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.071725397624\n", + "After adstock: 4065.4050587309575\n", + "After hill transform: 0.010689305594974111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7701\n", + "Raw spend: 6734.100674416011\n", + "After adstock: 6734.277145004246\n", + "After hill transform: 0.27227016372010115\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563416048\n", + "After adstock: 11398.80278563827\n", + "After hill transform: 0.0003220025832345336\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83518100112\n", + "After adstock: 55860.16851433446\n", + "After hill transform: 0.3498481103845113\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.071725412525\n", + "After adstock: 4065.4050587458587\n", + "After hill transform: 0.010689305595076151\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7701\n", + "Raw spend: 6734.100674416011\n", + "After adstock: 6734.277145004246\n", + "After hill transform: 0.27227016372010115\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563416048\n", + "After adstock: 11398.80278563827\n", + "After hill transform: 0.0003220025832345336\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83518100112\n", + "After adstock: 55860.16851433446\n", + "After hill transform: 0.3498481103845113\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.071725397624\n", + "After adstock: 4065.4050587309575\n", + "After hill transform: 0.010689305594974111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7701\n", + "Raw spend: 6734.1006744309125\n", + "After adstock: 6734.277145019148\n", + "After hill transform: 0.2722701637213179\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.57\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9251\n", + "Raw spend: 11397.573014321979\n", + "After adstock: 11398.795236544202\n", + "After hill transform: 0.000322001944403952\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.83\n", + "Adstocked value: 55,860.16\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9468\n", + "Raw spend: 55859.8308061043\n", + "After adstock: 55860.164139437635\n", + "After hill transform: 0.3498480999370467\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,064.96\n", + "Adstocked value: 4,065.29\n", + "Saturated value: 0.0107\n", + "Final response: 718.0066\n", + "Raw spend: 4064.955925546668\n", + "After adstock: 4065.2892588800014\n", + "After hill transform: 0.010688512628979224\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.23\n", + "Adstocked value: 6,734.40\n", + "Saturated value: 0.2723\n", + "Final response: 7619.0620\n", + "Raw spend: 6734.228398257829\n", + "After adstock: 6734.404868846064\n", + "After hill transform: 0.2722805934250616\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9254\n", + "Raw spend: 11397.579808506642\n", + "After adstock: 11398.802030728864\n", + "After hill transform: 0.0003220025193514375\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.83\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9481\n", + "Raw spend: 55859.83474351144\n", + "After adstock: 55860.16807684478\n", + "After hill transform: 0.3498481093397649\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.06\n", + "Adstocked value: 4,065.39\n", + "Saturated value: 0.0107\n", + "Final response: 718.0545\n", + "Raw spend: 4065.0601454125285\n", + "After adstock: 4065.393478745862\n", + "After hill transform: 0.010689226296772441\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.11\n", + "Adstocked value: 6,734.29\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7993\n", + "Raw spend: 6734.113446800193\n", + "After adstock: 6734.289917388428\n", + "After hill transform: 0.2722712066882468\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580487925106\n", + "After adstock: 11398.802710147329\n", + "After hill transform: 0.0003220025768462235\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83513725216\n", + "After adstock: 55860.16847058549\n", + "After hill transform: 0.3498481102800367\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.40\n", + "Saturated value: 0.0107\n", + "Final response: 718.0593\n", + "Raw spend: 4065.0705673991147\n", + "After adstock: 4065.403900732448\n", + "After hill transform: 0.010689297665137923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7731\n", + "Raw spend: 6734.101951654429\n", + "After adstock: 6734.278422242664\n", + "After hill transform: 0.2722702680168922\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580555866954\n", + "After adstock: 11398.802778089177\n", + "After hill transform: 0.00032200258259570264\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83517662623\n", + "After adstock: 55860.16850995956\n", + "After hill transform: 0.3498481103740639\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.40\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.071609597773\n", + "After adstock: 4065.4049429311067\n", + "After hill transform: 0.010689304801990332\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7704\n", + "Raw spend: 6734.100802139853\n", + "After adstock: 6734.277272728088\n", + "After hill transform: 0.27227017414978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580562661138\n", + "After adstock: 11398.80278488336\n", + "After hill transform: 0.0003220025831706504\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.835180563634\n", + "After adstock: 55860.16851389697\n", + "After hill transform: 0.34984811038346664\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.0717138176387\n", + "After adstock: 4065.405047150972\n", + "After hill transform: 0.01068930551567573\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7702\n", + "Raw spend: 6734.100687188396\n", + "After adstock: 6734.277157776631\n", + "After hill transform: 0.272270164763069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563340556\n", + "After adstock: 11398.802785562779\n", + "After hill transform: 0.0003220025832281452\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83518095737\n", + "After adstock: 55860.16851429071\n", + "After hill transform: 0.3498481103844069\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.0717242396254\n", + "After adstock: 4065.405057572959\n", + "After hill transform: 0.010689305587044272\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7702\n", + "Raw spend: 6734.100675693249\n", + "After adstock: 6734.277146281484\n", + "After hill transform: 0.2722701638243979\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563355457\n", + "After adstock: 11398.80278557768\n", + "After hill transform: 0.0003220025832294062\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83518095737\n", + "After adstock: 55860.16851429071\n", + "After hill transform: 0.3498481103844069\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.0717242396254\n", + "After adstock: 4065.405057572959\n", + "After hill transform: 0.010689305587044272\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7702\n", + "Raw spend: 6734.100675693249\n", + "After adstock: 6734.277146281484\n", + "After hill transform: 0.2722701638243979\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563340556\n", + "After adstock: 11398.802785562779\n", + "After hill transform: 0.0003220025832281452\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83518097227\n", + "After adstock: 55860.16851430561\n", + "After hill transform: 0.34984811038444247\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.0717242396254\n", + "After adstock: 4065.405057572959\n", + "After hill transform: 0.010689305587044272\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7702\n", + "Raw spend: 6734.100675693249\n", + "After adstock: 6734.277146281484\n", + "After hill transform: 0.2722701638243979\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563340556\n", + "After adstock: 11398.802785562779\n", + "After hill transform: 0.0003220025832281452\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83518095737\n", + "After adstock: 55860.16851429071\n", + "After hill transform: 0.3498481103844069\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.0717242545265\n", + "After adstock: 4065.40505758786\n", + "After hill transform: 0.010689305587146314\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7702\n", + "Raw spend: 6734.100675693249\n", + "After adstock: 6734.277146281484\n", + "After hill transform: 0.2722701638243979\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563340556\n", + "After adstock: 11398.802785562779\n", + "After hill transform: 0.0003220025832281452\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83518095737\n", + "After adstock: 55860.16851429071\n", + "After hill transform: 0.3498481103844069\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.0717242396254\n", + "After adstock: 4065.405057572959\n", + "After hill transform: 0.010689305587044272\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7702\n", + "Raw spend: 6734.10067570815\n", + "After adstock: 6734.277146296386\n", + "After hill transform: 0.2722701638256147\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9253\n", + "Raw spend: 11397.575714376033\n", + "After adstock: 11398.797936598256\n", + "After hill transform: 0.00032200217289181474\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.83\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9473\n", + "Raw spend: 55859.83222442398\n", + "After adstock: 55860.16555775732\n", + "After hill transform: 0.34984810332406263\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,064.55\n", + "Adstocked value: 4,064.89\n", + "Saturated value: 0.0107\n", + "Final response: 717.8212\n", + "Raw spend: 4064.5528609132384\n", + "After adstock: 4064.886194246572\n", + "After hill transform: 0.010685752829243576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.63\n", + "Adstocked value: 6,734.80\n", + "Saturated value: 0.2723\n", + "Final response: 7619.9736\n", + "Raw spend: 6734.627344517523\n", + "After adstock: 6734.803815105758\n", + "After hill transform: 0.27231317101333635\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580078444103\n", + "After adstock: 11398.802300666326\n", + "After hill transform: 0.00032200254219449644\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.83\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9482\n", + "Raw spend: 55859.83488530403\n", + "After adstock: 55860.168218637365\n", + "After hill transform: 0.34984810967837243\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.02\n", + "Adstocked value: 4,065.35\n", + "Saturated value: 0.0107\n", + "Final response: 718.0360\n", + "Raw spend: 4065.0198379069866\n", + "After adstock: 4065.35317124032\n", + "After hill transform: 0.010688950279098441\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.15\n", + "Adstocked value: 6,734.33\n", + "Saturated value: 0.2723\n", + "Final response: 7618.8905\n", + "Raw spend: 6734.153342575677\n", + "After adstock: 6734.329813163912\n", + "After hill transform: 0.27227446450333825\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580514850912\n", + "After adstock: 11398.802737073134\n", + "After hill transform: 0.00032200257912478025\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.835151392035\n", + "After adstock: 55860.16848472537\n", + "After hill transform: 0.34984811031380336\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.40\n", + "Saturated value: 0.0107\n", + "Final response: 718.0574\n", + "Raw spend: 4065.0665356063614\n", + "After adstock: 4065.399868939695\n", + "After hill transform: 0.010689270055928023\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.11\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7822\n", + "Raw spend: 6734.105942381492\n", + "After adstock: 6734.282412969727\n", + "After hill transform: 0.2722705938918923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580558491592\n", + "After adstock: 11398.802780713815\n", + "After hill transform: 0.00032200258281780877\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83517800084\n", + "After adstock: 55860.168511334174\n", + "After hill transform: 0.3498481103773465\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.40\n", + "Saturated value: 0.0107\n", + "Final response: 718.0596\n", + "Raw spend: 4065.071205376299\n", + "After adstock: 4065.4045387096326\n", + "After hill transform: 0.01068930203392943\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7714\n", + "Raw spend: 6734.101202362073\n", + "After adstock: 6734.277672950308\n", + "After hill transform: 0.27227020683114334\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580562855659\n", + "After adstock: 11398.802785077882\n", + "After hill transform: 0.0003220025831871115\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83518066172\n", + "After adstock: 55860.16851399506\n", + "After hill transform: 0.34984811038370084\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.071672353293\n", + "After adstock: 4065.4050056866263\n", + "After hill transform: 0.010689305231732756\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7703\n", + "Raw spend: 6734.100728360132\n", + "After adstock: 6734.277198948367\n", + "After hill transform: 0.27227016812507243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563292067\n", + "After adstock: 11398.80278551429\n", + "After hill transform: 0.0003220025832240419\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83518092781\n", + "After adstock: 55860.168514261146\n", + "After hill transform: 0.3498481103843362\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.071719050992\n", + "After adstock: 4065.4050523843257\n", + "After hill transform: 0.01068930555151312\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7702\n", + "Raw spend: 6734.100680959938\n", + "After adstock: 6734.277151548173\n", + "After hill transform: 0.2722701642544653\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563306969\n", + "After adstock: 11398.802785529191\n", + "After hill transform: 0.00032200258322530285\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83518092781\n", + "After adstock: 55860.168514261146\n", + "After hill transform: 0.3498481103843362\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.071719050992\n", + "After adstock: 4065.4050523843257\n", + "After hill transform: 0.01068930555151312\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7702\n", + "Raw spend: 6734.100680959938\n", + "After adstock: 6734.277151548173\n", + "After hill transform: 0.2722701642544653\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563292067\n", + "After adstock: 11398.80278551429\n", + "After hill transform: 0.0003220025832240419\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83518094271\n", + "After adstock: 55860.16851427605\n", + "After hill transform: 0.34984811038437186\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.071719050992\n", + "After adstock: 4065.4050523843257\n", + "After hill transform: 0.01068930555151312\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7702\n", + "Raw spend: 6734.100680959938\n", + "After adstock: 6734.277151548173\n", + "After hill transform: 0.2722701642544653\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563292067\n", + "After adstock: 11398.80278551429\n", + "After hill transform: 0.0003220025832240419\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83518092781\n", + "After adstock: 55860.168514261146\n", + "After hill transform: 0.3498481103843362\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.0717190658934\n", + "After adstock: 4065.405052399227\n", + "After hill transform: 0.010689305551615161\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7702\n", + "Raw spend: 6734.100680959938\n", + "After adstock: 6734.277151548173\n", + "After hill transform: 0.2722701642544653\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563292067\n", + "After adstock: 11398.80278551429\n", + "After hill transform: 0.0003220025832240419\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83518092781\n", + "After adstock: 55860.168514261146\n", + "After hill transform: 0.3498481103843362\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.071719050992\n", + "After adstock: 4065.4050523843257\n", + "After hill transform: 0.01068930555151312\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7702\n", + "Raw spend: 6734.100680974839\n", + "After adstock: 6734.277151563074\n", + "After hill transform: 0.2722701642556821\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580214442429\n", + "After adstock: 11398.802436664651\n", + "After hill transform: 0.0003220025537031543\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9482\n", + "Raw spend: 55859.835025738605\n", + "After adstock: 55860.16835907194\n", + "After hill transform: 0.34984811001373695\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.05\n", + "Adstocked value: 4,065.39\n", + "Saturated value: 0.0107\n", + "Final response: 718.0509\n", + "Raw spend: 4065.0522994928856\n", + "After adstock: 4065.385632826219\n", + "After hill transform: 0.010689172569157948\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.12\n", + "Adstocked value: 6,734.30\n", + "Saturated value: 0.2723\n", + "Final response: 7618.8157\n", + "Raw spend: 6734.120604556856\n", + "After adstock: 6734.297075145091\n", + "After hill transform: 0.272271791177016\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580528407103\n", + "After adstock: 11398.802750629326\n", + "After hill transform: 0.000322002580271953\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83516540889\n", + "After adstock: 55860.16849874223\n", + "After hill transform: 0.3498481103472763\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.40\n", + "Saturated value: 0.0107\n", + "Final response: 718.0589\n", + "Raw spend: 4065.0697770951815\n", + "After adstock: 4065.403110428515\n", + "After hill transform: 0.010689292253232544\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7747\n", + "Raw spend: 6734.1026733196295\n", + "After adstock: 6734.279143907865\n", + "After hill transform: 0.27227032694666325\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580559803571\n", + "After adstock: 11398.802782025794\n", + "After hill transform: 0.000322002582928833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83517937592\n", + "After adstock: 55860.16851270926\n", + "After hill transform: 0.34984811038063024\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.40\n", + "Saturated value: 0.0107\n", + "Final response: 718.0597\n", + "Raw spend: 4065.071524855411\n", + "After adstock: 4065.4048581887446\n", + "After hill transform: 0.01068930422168461\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7706\n", + "Raw spend: 6734.100880195907\n", + "After adstock: 6734.277350784142\n", + "After hill transform: 0.27227018052368457\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580562943218\n", + "After adstock: 11398.80278516544\n", + "After hill transform: 0.00032200258319452105\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83518077262\n", + "After adstock: 55860.16851410596\n", + "After hill transform: 0.3498481103839656\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.071699631434\n", + "After adstock: 4065.4050329647675\n", + "After hill transform: 0.010689305418530264\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7702\n", + "Raw spend: 6734.100700883534\n", + "After adstock: 6734.277171471769\n", + "After hill transform: 0.2722701658813872\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563257183\n", + "After adstock: 11398.802785479405\n", + "After hill transform: 0.00032200258322108986\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83518091229\n", + "After adstock: 55860.168514245626\n", + "After hill transform: 0.34984811038429925\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.0717171090364\n", + "After adstock: 4065.40505044237\n", + "After hill transform: 0.010689305538214833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7702\n", + "Raw spend: 6734.100682952298\n", + "After adstock: 6734.277153540533\n", + "After hill transform: 0.27227016441715757\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563272084\n", + "After adstock: 11398.802785494307\n", + "After hill transform: 0.00032200258322235084\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83518091229\n", + "After adstock: 55860.168514245626\n", + "After hill transform: 0.34984811038429925\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.0717171090364\n", + "After adstock: 4065.40505044237\n", + "After hill transform: 0.010689305538214833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7702\n", + "Raw spend: 6734.100682952298\n", + "After adstock: 6734.277153540533\n", + "After hill transform: 0.27227016441715757\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563257183\n", + "After adstock: 11398.802785479405\n", + "After hill transform: 0.00032200258322108986\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83518092719\n", + "After adstock: 55860.16851426053\n", + "After hill transform: 0.3498481103843348\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.0717171090364\n", + "After adstock: 4065.40505044237\n", + "After hill transform: 0.010689305538214833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7702\n", + "Raw spend: 6734.100682952298\n", + "After adstock: 6734.277153540533\n", + "After hill transform: 0.27227016441715757\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563257183\n", + "After adstock: 11398.802785479405\n", + "After hill transform: 0.00032200258322108986\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83518091229\n", + "After adstock: 55860.168514245626\n", + "After hill transform: 0.34984811038429925\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.0717171239376\n", + "After adstock: 4065.405050457271\n", + "After hill transform: 0.010689305538316877\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7702\n", + "Raw spend: 6734.100682952298\n", + "After adstock: 6734.277153540533\n", + "After hill transform: 0.27227016441715757\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563257183\n", + "After adstock: 11398.802785479405\n", + "After hill transform: 0.00032200258322108986\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83518091229\n", + "After adstock: 55860.168514245626\n", + "After hill transform: 0.34984811038429925\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.0717171090364\n", + "After adstock: 4065.40505044237\n", + "After hill transform: 0.010689305538214833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7702\n", + "Raw spend: 6734.100682967199\n", + "After adstock: 6734.277153555434\n", + "After hill transform: 0.2722701644183743\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9254\n", + "Raw spend: 11397.578156306945\n", + "After adstock: 11398.800378529168\n", + "After hill transform: 0.00032200237953650227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.83\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9478\n", + "Raw spend: 55859.83372506838\n", + "After adstock: 55860.16705840172\n", + "After hill transform: 0.3498481069076738\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,064.97\n", + "Adstocked value: 4,065.31\n", + "Saturated value: 0.0107\n", + "Final response: 718.0144\n", + "Raw spend: 4064.972868508785\n", + "After adstock: 4065.3062018421183\n", + "After hill transform: 0.01068862864756831\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.20\n", + "Adstocked value: 6,734.38\n", + "Saturated value: 0.2723\n", + "Final response: 7619.0049\n", + "Raw spend: 6734.203394346663\n", + "After adstock: 6734.379864934898\n", + "After hill transform: 0.27227855164540843\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580322562158\n", + "After adstock: 11398.802544784381\n", + "After hill transform: 0.0003220025628526272\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9482\n", + "Raw spend: 55859.8350353279\n", + "After adstock: 55860.16836866124\n", + "After hill transform: 0.3498481100366367\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.06\n", + "Adstocked value: 4,065.40\n", + "Saturated value: 0.0107\n", + "Final response: 718.0553\n", + "Raw spend: 4065.0618322490113\n", + "After adstock: 4065.395165582345\n", + "After hill transform: 0.010689237847982735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.11\n", + "Adstocked value: 6,734.29\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7936\n", + "Raw spend: 6734.110954091734\n", + "After adstock: 6734.287424679969\n", + "After hill transform: 0.2722710031384627\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.58053918768\n", + "After adstock: 11398.802761409903\n", + "After hill transform: 0.0003220025811842435\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83516635385\n", + "After adstock: 55860.168499687185\n", + "After hill transform: 0.349848110349533\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.40\n", + "Saturated value: 0.0107\n", + "Final response: 718.0594\n", + "Raw spend: 4065.070728623034\n", + "After adstock: 4065.4040619563675\n", + "After hill transform: 0.010689298769179952\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7725\n", + "Raw spend: 6734.101710066241\n", + "After adstock: 6734.278180654476\n", + "After hill transform: 0.2722702482892729\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580560850232\n", + "After adstock: 11398.802783072455\n", + "After hill transform: 0.0003220025830174052\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.835179456444\n", + "After adstock: 55860.16851278978\n", + "After hill transform: 0.3498481103808226\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.40\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.071618260436\n", + "After adstock: 4065.4049515937695\n", + "After hill transform: 0.010689304861311227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7704\n", + "Raw spend: 6734.100785663692\n", + "After adstock: 6734.277256251927\n", + "After hill transform: 0.2722701728043689\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563016489\n", + "After adstock: 11398.802785238711\n", + "After hill transform: 0.00032200258320072144\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.835180766706\n", + "After adstock: 55860.16851410004\n", + "After hill transform: 0.3498481103839515\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.0717072241764\n", + "After adstock: 4065.40504055751\n", + "After hill transform: 0.010689305470524473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7702\n", + "Raw spend: 6734.100693223437\n", + "After adstock: 6734.277163811672\n", + "After hill transform: 0.27227016525587866\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563233114\n", + "After adstock: 11398.802785455337\n", + "After hill transform: 0.0003220025832190531\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83518089773\n", + "After adstock: 55860.16851423107\n", + "After hill transform: 0.3498481103842644\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.0717161205503\n", + "After adstock: 4065.4050494538837\n", + "After hill transform: 0.010689305531445798\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7702\n", + "Raw spend: 6734.100683979412\n", + "After adstock: 6734.277154567647\n", + "After hill transform: 0.27227016450102964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563254776\n", + "After adstock: 11398.802785476999\n", + "After hill transform: 0.0003220025832208862\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.835180910835\n", + "After adstock: 55860.16851424417\n", + "After hill transform: 0.3498481103842957\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.071717010188\n", + "After adstock: 4065.4050503435215\n", + "After hill transform: 0.01068930553753793\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7702\n", + "Raw spend: 6734.100683055009\n", + "After adstock: 6734.277153643244\n", + "After hill transform: 0.2722701644255447\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563269677\n", + "After adstock: 11398.8027854919\n", + "After hill transform: 0.00032200258322214717\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.835180910835\n", + "After adstock: 55860.16851424417\n", + "After hill transform: 0.3498481103842957\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.071717010188\n", + "After adstock: 4065.4050503435215\n", + "After hill transform: 0.01068930553753793\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7702\n", + "Raw spend: 6734.100683055009\n", + "After adstock: 6734.277153643244\n", + "After hill transform: 0.2722701644255447\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563254776\n", + "After adstock: 11398.802785476999\n", + "After hill transform: 0.0003220025832208862\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83518092574\n", + "After adstock: 55860.16851425907\n", + "After hill transform: 0.34984811038433133\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.071717010188\n", + "After adstock: 4065.4050503435215\n", + "After hill transform: 0.01068930553753793\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7702\n", + "Raw spend: 6734.100683055009\n", + "After adstock: 6734.277153643244\n", + "After hill transform: 0.2722701644255447\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563254776\n", + "After adstock: 11398.802785476999\n", + "After hill transform: 0.0003220025832208862\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.835180910835\n", + "After adstock: 55860.16851424417\n", + "After hill transform: 0.3498481103842957\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.071717025089\n", + "After adstock: 4065.4050503584226\n", + "After hill transform: 0.010689305537639972\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7702\n", + "Raw spend: 6734.100683055009\n", + "After adstock: 6734.277153643244\n", + "After hill transform: 0.2722701644255447\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563254776\n", + "After adstock: 11398.802785476999\n", + "After hill transform: 0.0003220025832208862\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.835180910835\n", + "After adstock: 55860.16851424417\n", + "After hill transform: 0.3498481103842957\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.071717010188\n", + "After adstock: 4065.4050503435215\n", + "After hill transform: 0.01068930553753793\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7702\n", + "Raw spend: 6734.10068306991\n", + "After adstock: 6734.277153658145\n", + "After hill transform: 0.27227016442676155\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.57\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9252\n", + "Raw spend: 11397.574501970394\n", + "After adstock: 11398.796724192616\n", + "After hill transform: 0.00032200207029386524\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.83\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9482\n", + "Raw spend: 55859.83498774533\n", + "After adstock: 55860.168321078665\n", + "After hill transform: 0.3498481099230072\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,064.42\n", + "Adstocked value: 4,064.75\n", + "Saturated value: 0.0107\n", + "Final response: 717.7583\n", + "Raw spend: 4064.416133124274\n", + "After adstock: 4064.7494664576075\n", + "After hill transform: 0.010684816746555652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.76\n", + "Adstocked value: 6,734.94\n", + "Saturated value: 0.2723\n", + "Final response: 7620.2825\n", + "Raw spend: 6734.7625213907795\n", + "After adstock: 6734.938991979015\n", + "After hill transform: 0.27232420954921155\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.579957126338\n", + "After adstock: 11398.80217934856\n", + "After hill transform: 0.0003220025319281596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83516159429\n", + "After adstock: 55860.168494927624\n", + "After hill transform: 0.3498481103381669\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.01\n", + "Adstocked value: 4,065.34\n", + "Saturated value: 0.0107\n", + "Final response: 718.0297\n", + "Raw spend: 4065.0061586215966\n", + "After adstock: 4065.33949195493\n", + "After hill transform: 0.010688856607089544\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.17\n", + "Adstocked value: 6,734.34\n", + "Saturated value: 0.2723\n", + "Final response: 7618.9214\n", + "Raw spend: 6734.166866888586\n", + "After adstock: 6734.343337476821\n", + "After hill transform: 0.27227556887482385\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580502641933\n", + "After adstock: 11398.802724864156\n", + "After hill transform: 0.00032200257809161337\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83517897918\n", + "After adstock: 55860.16851231251\n", + "After hill transform: 0.34984811037968283\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.40\n", + "Saturated value: 0.0107\n", + "Final response: 718.0568\n", + "Raw spend: 4065.065161171329\n", + "After adstock: 4065.3984945046623\n", + "After hill transform: 0.010689260643979579\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.11\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7853\n", + "Raw spend: 6734.107301438366\n", + "After adstock: 6734.283772026602\n", + "After hill transform: 0.27227070486984156\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580557193492\n", + "After adstock: 11398.802779415715\n", + "After hill transform: 0.000322002582707959\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83518071767\n", + "After adstock: 55860.16851405101\n", + "After hill transform: 0.34984811038383445\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.40\n", + "Saturated value: 0.0107\n", + "Final response: 718.0595\n", + "Raw spend: 4065.071061426302\n", + "After adstock: 4065.4043947596356\n", + "After hill transform: 0.010689301048176962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7717\n", + "Raw spend: 6734.1013448933445\n", + "After adstock: 6734.27781548158\n", + "After hill transform: 0.2722702184699681\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580562648647\n", + "After adstock: 11398.80278487087\n", + "After hill transform: 0.00032200258316959345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83518089152\n", + "After adstock: 55860.16851422485\n", + "After hill transform: 0.3498481103842496\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.40\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.0716514517994\n", + "After adstock: 4065.404984785133\n", + "After hill transform: 0.010689305088601785\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7703\n", + "Raw spend: 6734.100749238843\n", + "After adstock: 6734.277219827078\n", + "After hill transform: 0.27227016982998703\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563194164\n", + "After adstock: 11398.802785416387\n", + "After hill transform: 0.00032200258321575694\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83518090891\n", + "After adstock: 55860.16851424224\n", + "After hill transform: 0.3498481103842911\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.071710454349\n", + "After adstock: 4065.4050437876826\n", + "After hill transform: 0.010689305492644316\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7702\n", + "Raw spend: 6734.100689673392\n", + "After adstock: 6734.277160261627\n", + "After hill transform: 0.27227016496598894\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563248715\n", + "After adstock: 11398.802785470938\n", + "After hill transform: 0.0003220025832203733\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83518091064\n", + "After adstock: 55860.168514243975\n", + "After hill transform: 0.34984811038429525\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.071716354604\n", + "After adstock: 4065.4050496879377\n", + "After hill transform: 0.01068930553304857\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7702\n", + "Raw spend: 6734.100683716847\n", + "After adstock: 6734.277154305082\n", + "After hill transform: 0.2722701644795892\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.58056325417\n", + "After adstock: 11398.802785476393\n", + "After hill transform: 0.00032200258322083496\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83518091081\n", + "After adstock: 55860.16851424415\n", + "After hill transform: 0.3498481103842957\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.0717169446298\n", + "After adstock: 4065.4050502779633\n", + "After hill transform: 0.010689305537088996\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7702\n", + "Raw spend: 6734.100683121193\n", + "After adstock: 6734.277153709428\n", + "After hill transform: 0.27227016443094915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563269072\n", + "After adstock: 11398.802785491294\n", + "After hill transform: 0.00032200258322209594\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83518091081\n", + "After adstock: 55860.16851424415\n", + "After hill transform: 0.3498481103842957\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.0717169446298\n", + "After adstock: 4065.4050502779633\n", + "After hill transform: 0.010689305537088996\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7702\n", + "Raw spend: 6734.100683121193\n", + "After adstock: 6734.277153709428\n", + "After hill transform: 0.27227016443094915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.58056325417\n", + "After adstock: 11398.802785476393\n", + "After hill transform: 0.00032200258322083496\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.835180925715\n", + "After adstock: 55860.16851425905\n", + "After hill transform: 0.3498481103843312\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.0717169446298\n", + "After adstock: 4065.4050502779633\n", + "After hill transform: 0.010689305537088996\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7702\n", + "Raw spend: 6734.100683121193\n", + "After adstock: 6734.277153709428\n", + "After hill transform: 0.27227016443094915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.58056325417\n", + "After adstock: 11398.802785476393\n", + "After hill transform: 0.00032200258322083496\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83518091081\n", + "After adstock: 55860.16851424415\n", + "After hill transform: 0.3498481103842957\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.071716959531\n", + "After adstock: 4065.4050502928644\n", + "After hill transform: 0.01068930553719104\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7702\n", + "Raw spend: 6734.100683121193\n", + "After adstock: 6734.277153709428\n", + "After hill transform: 0.27227016443094915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.58056325417\n", + "After adstock: 11398.802785476393\n", + "After hill transform: 0.00032200258322083496\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83518091081\n", + "After adstock: 55860.16851424415\n", + "After hill transform: 0.3498481103842957\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.0717169446298\n", + "After adstock: 4065.4050502779633\n", + "After hill transform: 0.010689305537088996\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7702\n", + "Raw spend: 6734.100683136094\n", + "After adstock: 6734.277153724329\n", + "After hill transform: 0.27227016443216595\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580532385462\n", + "After adstock: 11398.802754607685\n", + "After hill transform: 0.0003220025806086158\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83517469368\n", + "After adstock: 55860.16850802702\n", + "After hill transform: 0.34984811036944885\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.40\n", + "Saturated value: 0.0107\n", + "Final response: 718.0597\n", + "Raw spend: 4065.0714937478742\n", + "After adstock: 4065.4048270812077\n", + "After hill transform: 0.010689304008663865\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7708\n", + "Raw spend: 6734.100943403761\n", + "After adstock: 6734.277413991997\n", + "After hill transform: 0.27227018568511424\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.5805601673\n", + "After adstock: 11398.802782389523\n", + "After hill transform: 0.00032200258295961303\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.8351802891\n", + "After adstock: 55860.16851362243\n", + "After hill transform: 0.349848110382811\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.071694624954\n", + "After adstock: 4065.4050279582875\n", + "After hill transform: 0.010689305384246476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7702\n", + "Raw spend: 6734.100709149449\n", + "After adstock: 6734.2771797376845\n", + "After hill transform: 0.27227016655636566\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580562945483\n", + "After adstock: 11398.802785167705\n", + "After hill transform: 0.0003220025831947127\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83518084864\n", + "After adstock: 55860.168514181976\n", + "After hill transform: 0.3498481103841472\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.071714712662\n", + "After adstock: 4065.4050480459955\n", + "After hill transform: 0.010689305521804743\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7702\n", + "Raw spend: 6734.100685724018\n", + "After adstock: 6734.277156312253\n", + "After hill transform: 0.27227016464349085\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563223302\n", + "After adstock: 11398.802785445525\n", + "After hill transform: 0.00032200258321822274\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.8351809046\n", + "After adstock: 55860.168514237936\n", + "After hill transform: 0.3498481103842809\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.071716721433\n", + "After adstock: 4065.4050500547664\n", + "After hill transform: 0.010689305535560571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7702\n", + "Raw spend: 6734.100683381475\n", + "After adstock: 6734.2771539697105\n", + "After hill transform: 0.27227016445220337\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563251084\n", + "After adstock: 11398.802785473306\n", + "After hill transform: 0.0003220025832205737\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.835180910195\n", + "After adstock: 55860.16851424353\n", + "After hill transform: 0.3498481103842942\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.0717169223103\n", + "After adstock: 4065.405050255644\n", + "After hill transform: 0.010689305536936157\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7702\n", + "Raw spend: 6734.1006831472205\n", + "After adstock: 6734.277153735456\n", + "After hill transform: 0.27227016443307456\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563265985\n", + "After adstock: 11398.802785488208\n", + "After hill transform: 0.0003220025832218347\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.835180910195\n", + "After adstock: 55860.16851424353\n", + "After hill transform: 0.3498481103842942\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.0717169223103\n", + "After adstock: 4065.405050255644\n", + "After hill transform: 0.010689305536936157\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7702\n", + "Raw spend: 6734.1006831472205\n", + "After adstock: 6734.277153735456\n", + "After hill transform: 0.27227016443307456\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563251084\n", + "After adstock: 11398.802785473306\n", + "After hill transform: 0.0003220025832205737\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.835180925096\n", + "After adstock: 55860.16851425843\n", + "After hill transform: 0.3498481103843298\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.0717169223103\n", + "After adstock: 4065.405050255644\n", + "After hill transform: 0.010689305536936157\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7702\n", + "Raw spend: 6734.1006831472205\n", + "After adstock: 6734.277153735456\n", + "After hill transform: 0.27227016443307456\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563251084\n", + "After adstock: 11398.802785473306\n", + "After hill transform: 0.0003220025832205737\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.835180910195\n", + "After adstock: 55860.16851424353\n", + "After hill transform: 0.3498481103842942\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.0717169372115\n", + "After adstock: 4065.405050270545\n", + "After hill transform: 0.010689305537038197\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7702\n", + "Raw spend: 6734.1006831472205\n", + "After adstock: 6734.277153735456\n", + "After hill transform: 0.27227016443307456\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563251084\n", + "After adstock: 11398.802785473306\n", + "After hill transform: 0.0003220025832205737\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.835180910195\n", + "After adstock: 55860.16851424353\n", + "After hill transform: 0.3498481103842942\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.41\n", + "Saturated value: 0.0107\n", + "Final response: 718.0598\n", + "Raw spend: 4065.0717169223103\n", + "After adstock: 4065.405050255644\n", + "After hill transform: 0.010689305536936157\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7702\n", + "Raw spend: 6734.100683162122\n", + "After adstock: 6734.277153750357\n", + "After hill transform: 0.27227016443429136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580615062054\n", + "After adstock: 11398.802837284276\n", + "After hill transform: 0.000322002587605001\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83512786012\n", + "After adstock: 55860.168461193454\n", + "After hill transform: 0.34984811025760804\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.40\n", + "Saturated value: 0.0107\n", + "Final response: 718.0584\n", + "Raw spend: 4065.06867771932\n", + "After adstock: 4065.4020110526535\n", + "After hill transform: 0.010689284724842884\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7771\n", + "Raw spend: 6734.1037235892845\n", + "After adstock: 6734.28019417752\n", + "After hill transform: 0.2722704127096353\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580615076955\n", + "After adstock: 11398.802837299178\n", + "After hill transform: 0.00032200258760626204\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83512786012\n", + "After adstock: 55860.168461193454\n", + "After hill transform: 0.34984811025760804\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.40\n", + "Saturated value: 0.0107\n", + "Final response: 718.0584\n", + "Raw spend: 4065.06867771932\n", + "After adstock: 4065.4020110526535\n", + "After hill transform: 0.010689284724842884\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7771\n", + "Raw spend: 6734.1037235892845\n", + "After adstock: 6734.28019417752\n", + "After hill transform: 0.2722704127096353\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580615062054\n", + "After adstock: 11398.802837284276\n", + "After hill transform: 0.000322002587605001\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83512787502\n", + "After adstock: 55860.168461208355\n", + "After hill transform: 0.3498481102576437\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.40\n", + "Saturated value: 0.0107\n", + "Final response: 718.0584\n", + "Raw spend: 4065.06867771932\n", + "After adstock: 4065.4020110526535\n", + "After hill transform: 0.010689284724842884\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7771\n", + "Raw spend: 6734.1037235892845\n", + "After adstock: 6734.28019417752\n", + "After hill transform: 0.2722704127096353\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580615062054\n", + "After adstock: 11398.802837284276\n", + "After hill transform: 0.000322002587605001\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83512786012\n", + "After adstock: 55860.168461193454\n", + "After hill transform: 0.34984811025760804\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.40\n", + "Saturated value: 0.0107\n", + "Final response: 718.0584\n", + "Raw spend: 4065.068677734221\n", + "After adstock: 4065.4020110675547\n", + "After hill transform: 0.010689284724944927\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7771\n", + "Raw spend: 6734.1037235892845\n", + "After adstock: 6734.28019417752\n", + "After hill transform: 0.2722704127096353\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580615062054\n", + "After adstock: 11398.802837284276\n", + "After hill transform: 0.000322002587605001\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.84\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9483\n", + "Raw spend: 55859.83512786012\n", + "After adstock: 55860.168461193454\n", + "After hill transform: 0.34984811025760804\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.07\n", + "Adstocked value: 4,065.40\n", + "Saturated value: 0.0107\n", + "Final response: 718.0584\n", + "Raw spend: 4065.06867771932\n", + "After adstock: 4065.4020110526535\n", + "After hill transform: 0.010689284724842884\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.10\n", + "Adstocked value: 6,734.28\n", + "Saturated value: 0.2723\n", + "Final response: 7618.7771\n", + "Raw spend: 6734.103723604186\n", + "After adstock: 6734.280194192421\n", + "After hill transform: 0.27227041271085217\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.5808741154\n", + "After adstock: 11398.803096337622\n", + "After hill transform: 0.00032200260952701084\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.83\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9482\n", + "Raw spend: 55859.83486261423\n", + "After adstock: 55860.16819594757\n", + "After hill transform: 0.3498481096241881\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.05\n", + "Adstocked value: 4,065.39\n", + "Saturated value: 0.0107\n", + "Final response: 718.0514\n", + "Raw spend: 4065.0534817725456\n", + "After adstock: 4065.386815105879\n", + "After hill transform: 0.010689180665211266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.12\n", + "Adstocked value: 6,734.30\n", + "Saturated value: 0.2723\n", + "Final response: 7618.8119\n", + "Raw spend: 6734.118925728596\n", + "After adstock: 6734.295396316831\n", + "After hill transform: 0.27227165408708476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.5808741303\n", + "After adstock: 11398.803096352523\n", + "After hill transform: 0.0003220026095282718\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.83\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9482\n", + "Raw spend: 55859.83486261423\n", + "After adstock: 55860.16819594757\n", + "After hill transform: 0.3498481096241881\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.05\n", + "Adstocked value: 4,065.39\n", + "Saturated value: 0.0107\n", + "Final response: 718.0514\n", + "Raw spend: 4065.0534817725456\n", + "After adstock: 4065.386815105879\n", + "After hill transform: 0.010689180665211266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.12\n", + "Adstocked value: 6,734.30\n", + "Saturated value: 0.2723\n", + "Final response: 7618.8119\n", + "Raw spend: 6734.118925728596\n", + "After adstock: 6734.295396316831\n", + "After hill transform: 0.27227165408708476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.5808741154\n", + "After adstock: 11398.803096337622\n", + "After hill transform: 0.00032200260952701084\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.83\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9482\n", + "Raw spend: 55859.83486262913\n", + "After adstock: 55860.16819596247\n", + "After hill transform: 0.3498481096242237\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.05\n", + "Adstocked value: 4,065.39\n", + "Saturated value: 0.0107\n", + "Final response: 718.0514\n", + "Raw spend: 4065.0534817725456\n", + "After adstock: 4065.386815105879\n", + "After hill transform: 0.010689180665211266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.12\n", + "Adstocked value: 6,734.30\n", + "Saturated value: 0.2723\n", + "Final response: 7618.8119\n", + "Raw spend: 6734.118925728596\n", + "After adstock: 6734.295396316831\n", + "After hill transform: 0.27227165408708476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.5808741154\n", + "After adstock: 11398.803096337622\n", + "After hill transform: 0.00032200260952701084\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.83\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9482\n", + "Raw spend: 55859.83486261423\n", + "After adstock: 55860.16819594757\n", + "After hill transform: 0.3498481096241881\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.05\n", + "Adstocked value: 4,065.39\n", + "Saturated value: 0.0107\n", + "Final response: 718.0514\n", + "Raw spend: 4065.053481787447\n", + "After adstock: 4065.3868151207803\n", + "After hill transform: 0.010689180665313306\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.12\n", + "Adstocked value: 6,734.30\n", + "Saturated value: 0.2723\n", + "Final response: 7618.8119\n", + "Raw spend: 6734.118925728596\n", + "After adstock: 6734.295396316831\n", + "After hill transform: 0.27227165408708476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.5808741154\n", + "After adstock: 11398.803096337622\n", + "After hill transform: 0.00032200260952701084\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.83\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9482\n", + "Raw spend: 55859.83486261423\n", + "After adstock: 55860.16819594757\n", + "After hill transform: 0.3498481096241881\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,065.05\n", + "Adstocked value: 4,065.39\n", + "Saturated value: 0.0107\n", + "Final response: 718.0514\n", + "Raw spend: 4065.0534817725456\n", + "After adstock: 4065.386815105879\n", + "After hill transform: 0.010689180665211266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.12\n", + "Adstocked value: 6,734.30\n", + "Saturated value: 0.2723\n", + "Final response: 7618.8119\n", + "Raw spend: 6734.118925743497\n", + "After adstock: 6734.295396331732\n", + "After hill transform: 0.27227165408830156\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9256\n", + "Raw spend: 11397.582169388486\n", + "After adstock: 11398.804391610709\n", + "After hill transform: 0.00032200271913761274\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.83\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9477\n", + "Raw spend: 55859.833536375365\n", + "After adstock: 55860.1668697087\n", + "After hill transform: 0.34984810645706577\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,064.98\n", + "Adstocked value: 4,065.31\n", + "Saturated value: 0.0107\n", + "Final response: 718.0165\n", + "Raw spend: 4064.9775016861377\n", + "After adstock: 4065.310835019471\n", + "After hill transform: 0.010688660373835784\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.19\n", + "Adstocked value: 6,734.37\n", + "Saturated value: 0.2723\n", + "Final response: 7618.9855\n", + "Raw spend: 6734.194936780783\n", + "After adstock: 6734.371407369018\n", + "After hill transform: 0.27227786101447127\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9256\n", + "Raw spend: 11397.582169403388\n", + "After adstock: 11398.80439162561\n", + "After hill transform: 0.0003220027191388738\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.83\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9477\n", + "Raw spend: 55859.833536375365\n", + "After adstock: 55860.1668697087\n", + "After hill transform: 0.34984810645706577\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,064.98\n", + "Adstocked value: 4,065.31\n", + "Saturated value: 0.0107\n", + "Final response: 718.0165\n", + "Raw spend: 4064.9775016861377\n", + "After adstock: 4065.310835019471\n", + "After hill transform: 0.010688660373835784\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.19\n", + "Adstocked value: 6,734.37\n", + "Saturated value: 0.2723\n", + "Final response: 7618.9855\n", + "Raw spend: 6734.194936780783\n", + "After adstock: 6734.371407369018\n", + "After hill transform: 0.27227786101447127\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9256\n", + "Raw spend: 11397.582169388486\n", + "After adstock: 11398.804391610709\n", + "After hill transform: 0.00032200271913761274\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.83\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9477\n", + "Raw spend: 55859.833536390266\n", + "After adstock: 55860.1668697236\n", + "After hill transform: 0.34984810645710135\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,064.98\n", + "Adstocked value: 4,065.31\n", + "Saturated value: 0.0107\n", + "Final response: 718.0165\n", + "Raw spend: 4064.9775016861377\n", + "After adstock: 4065.310835019471\n", + "After hill transform: 0.010688660373835784\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.19\n", + "Adstocked value: 6,734.37\n", + "Saturated value: 0.2723\n", + "Final response: 7618.9855\n", + "Raw spend: 6734.194936780783\n", + "After adstock: 6734.371407369018\n", + "After hill transform: 0.27227786101447127\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9256\n", + "Raw spend: 11397.582169388486\n", + "After adstock: 11398.804391610709\n", + "After hill transform: 0.00032200271913761274\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.83\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9477\n", + "Raw spend: 55859.833536375365\n", + "After adstock: 55860.1668697087\n", + "After hill transform: 0.34984810645706577\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,064.98\n", + "Adstocked value: 4,065.31\n", + "Saturated value: 0.0107\n", + "Final response: 718.0165\n", + "Raw spend: 4064.977501701039\n", + "After adstock: 4065.3108350343723\n", + "After hill transform: 0.010688660373937823\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.19\n", + "Adstocked value: 6,734.37\n", + "Saturated value: 0.2723\n", + "Final response: 7618.9855\n", + "Raw spend: 6734.194936780783\n", + "After adstock: 6734.371407369018\n", + "After hill transform: 0.27227786101447127\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9256\n", + "Raw spend: 11397.582169388486\n", + "After adstock: 11398.804391610709\n", + "After hill transform: 0.00032200271913761274\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.83\n", + "Adstocked value: 55,860.17\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9477\n", + "Raw spend: 55859.833536375365\n", + "After adstock: 55860.1668697087\n", + "After hill transform: 0.34984810645706577\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,064.98\n", + "Adstocked value: 4,065.31\n", + "Saturated value: 0.0107\n", + "Final response: 718.0165\n", + "Raw spend: 4064.9775016861377\n", + "After adstock: 4065.310835019471\n", + "After hill transform: 0.010688660373835784\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.19\n", + "Adstocked value: 6,734.37\n", + "Saturated value: 0.2723\n", + "Final response: 7618.9855\n", + "Raw spend: 6734.194936795684\n", + "After adstock: 6734.371407383919\n", + "After hill transform: 0.272277861015688\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.59\n", + "Adstocked value: 11,398.81\n", + "Saturated value: 0.0003\n", + "Final response: 173.9259\n", + "Raw spend: 11397.58864391515\n", + "After adstock: 11398.810866137374\n", + "After hill transform: 0.0003220032670353915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.83\n", + "Adstocked value: 55,860.16\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9454\n", + "Raw spend: 55859.82690699035\n", + "After adstock: 55860.16024032368\n", + "After hill transform: 0.349848090625774\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,064.60\n", + "Adstocked value: 4,064.93\n", + "Saturated value: 0.0107\n", + "Final response: 717.8418\n", + "Raw spend: 4064.5977049889757\n", + "After adstock: 4064.931038322309\n", + "After hill transform: 0.010686059857106345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.57\n", + "Adstocked value: 6,734.75\n", + "Saturated value: 0.2723\n", + "Final response: 7619.8537\n", + "Raw spend: 6734.574888336296\n", + "After adstock: 6734.751358924531\n", + "After hill transform: 0.27230888746026644\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.59\n", + "Adstocked value: 11,398.81\n", + "Saturated value: 0.0003\n", + "Final response: 173.9259\n", + "Raw spend: 11397.588643930052\n", + "After adstock: 11398.810866152275\n", + "After hill transform: 0.0003220032670366525\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.83\n", + "Adstocked value: 55,860.16\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9454\n", + "Raw spend: 55859.82690699035\n", + "After adstock: 55860.16024032368\n", + "After hill transform: 0.349848090625774\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,064.60\n", + "Adstocked value: 4,064.93\n", + "Saturated value: 0.0107\n", + "Final response: 717.8418\n", + "Raw spend: 4064.5977049889757\n", + "After adstock: 4064.931038322309\n", + "After hill transform: 0.010686059857106345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.57\n", + "Adstocked value: 6,734.75\n", + "Saturated value: 0.2723\n", + "Final response: 7619.8537\n", + "Raw spend: 6734.574888336296\n", + "After adstock: 6734.751358924531\n", + "After hill transform: 0.27230888746026644\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.59\n", + "Adstocked value: 11,398.81\n", + "Saturated value: 0.0003\n", + "Final response: 173.9259\n", + "Raw spend: 11397.58864391515\n", + "After adstock: 11398.810866137374\n", + "After hill transform: 0.0003220032670353915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.83\n", + "Adstocked value: 55,860.16\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9454\n", + "Raw spend: 55859.82690700525\n", + "After adstock: 55860.160240338584\n", + "After hill transform: 0.34984809062580957\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,064.60\n", + "Adstocked value: 4,064.93\n", + "Saturated value: 0.0107\n", + "Final response: 717.8418\n", + "Raw spend: 4064.5977049889757\n", + "After adstock: 4064.931038322309\n", + "After hill transform: 0.010686059857106345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.57\n", + "Adstocked value: 6,734.75\n", + "Saturated value: 0.2723\n", + "Final response: 7619.8537\n", + "Raw spend: 6734.574888336296\n", + "After adstock: 6734.751358924531\n", + "After hill transform: 0.27230888746026644\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.59\n", + "Adstocked value: 11,398.81\n", + "Saturated value: 0.0003\n", + "Final response: 173.9259\n", + "Raw spend: 11397.58864391515\n", + "After adstock: 11398.810866137374\n", + "After hill transform: 0.0003220032670353915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.83\n", + "Adstocked value: 55,860.16\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9454\n", + "Raw spend: 55859.82690699035\n", + "After adstock: 55860.16024032368\n", + "After hill transform: 0.349848090625774\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,064.60\n", + "Adstocked value: 4,064.93\n", + "Saturated value: 0.0107\n", + "Final response: 717.8418\n", + "Raw spend: 4064.597705003877\n", + "After adstock: 4064.9310383372103\n", + "After hill transform: 0.010686059857208366\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.57\n", + "Adstocked value: 6,734.75\n", + "Saturated value: 0.2723\n", + "Final response: 7619.8537\n", + "Raw spend: 6734.574888336296\n", + "After adstock: 6734.751358924531\n", + "After hill transform: 0.27230888746026644\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.59\n", + "Adstocked value: 11,398.81\n", + "Saturated value: 0.0003\n", + "Final response: 173.9259\n", + "Raw spend: 11397.58864391515\n", + "After adstock: 11398.810866137374\n", + "After hill transform: 0.0003220032670353915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.83\n", + "Adstocked value: 55,860.16\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9454\n", + "Raw spend: 55859.82690699035\n", + "After adstock: 55860.16024032368\n", + "After hill transform: 0.349848090625774\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,064.60\n", + "Adstocked value: 4,064.93\n", + "Saturated value: 0.0107\n", + "Final response: 717.8418\n", + "Raw spend: 4064.5977049889757\n", + "After adstock: 4064.931038322309\n", + "After hill transform: 0.010686059857106345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,734.57\n", + "Adstocked value: 6,734.75\n", + "Saturated value: 0.2723\n", + "Final response: 7619.8537\n", + "Raw spend: 6734.574888351197\n", + "After adstock: 6734.751358939432\n", + "After hill transform: 0.2723088874614833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.62\n", + "Adstocked value: 11,398.84\n", + "Saturated value: 0.0003\n", + "Final response: 173.9273\n", + "Raw spend: 11397.621025454866\n", + "After adstock: 11398.843247677089\n", + "After hill transform: 0.0003220060072872924\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.79\n", + "Adstocked value: 55,860.13\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9341\n", + "Raw spend: 55859.793751019286\n", + "After adstock: 55860.12708435262\n", + "After hill transform: 0.3498480114476897\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,062.70\n", + "Adstocked value: 4,063.03\n", + "Saturated value: 0.0107\n", + "Final response: 716.9685\n", + "Raw spend: 4062.698203180328\n", + "After adstock: 4063.0315365136616\n", + "After hill transform: 0.010673059471492458\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,736.48\n", + "Adstocked value: 6,736.65\n", + "Saturated value: 0.2725\n", + "Final response: 7624.1961\n", + "Raw spend: 6736.475164576287\n", + "After adstock: 6736.651635164522\n", + "After hill transform: 0.27246406895112874\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.62\n", + "Adstocked value: 11,398.84\n", + "Saturated value: 0.0003\n", + "Final response: 173.9273\n", + "Raw spend: 11397.621025469767\n", + "After adstock: 11398.84324769199\n", + "After hill transform: 0.00032200600728855345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.79\n", + "Adstocked value: 55,860.13\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9341\n", + "Raw spend: 55859.793751019286\n", + "After adstock: 55860.12708435262\n", + "After hill transform: 0.3498480114476897\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,062.70\n", + "Adstocked value: 4,063.03\n", + "Saturated value: 0.0107\n", + "Final response: 716.9685\n", + "Raw spend: 4062.698203180328\n", + "After adstock: 4063.0315365136616\n", + "After hill transform: 0.010673059471492458\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,736.48\n", + "Adstocked value: 6,736.65\n", + "Saturated value: 0.2725\n", + "Final response: 7624.1961\n", + "Raw spend: 6736.475164576287\n", + "After adstock: 6736.651635164522\n", + "After hill transform: 0.27246406895112874\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.62\n", + "Adstocked value: 11,398.84\n", + "Saturated value: 0.0003\n", + "Final response: 173.9273\n", + "Raw spend: 11397.621025454866\n", + "After adstock: 11398.843247677089\n", + "After hill transform: 0.0003220060072872924\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.79\n", + "Adstocked value: 55,860.13\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9341\n", + "Raw spend: 55859.79375103419\n", + "After adstock: 55860.12708436752\n", + "After hill transform: 0.3498480114477253\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,062.70\n", + "Adstocked value: 4,063.03\n", + "Saturated value: 0.0107\n", + "Final response: 716.9685\n", + "Raw spend: 4062.698203180328\n", + "After adstock: 4063.0315365136616\n", + "After hill transform: 0.010673059471492458\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,736.48\n", + "Adstocked value: 6,736.65\n", + "Saturated value: 0.2725\n", + "Final response: 7624.1961\n", + "Raw spend: 6736.475164576287\n", + "After adstock: 6736.651635164522\n", + "After hill transform: 0.27246406895112874\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.62\n", + "Adstocked value: 11,398.84\n", + "Saturated value: 0.0003\n", + "Final response: 173.9273\n", + "Raw spend: 11397.621025454866\n", + "After adstock: 11398.843247677089\n", + "After hill transform: 0.0003220060072872924\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.79\n", + "Adstocked value: 55,860.13\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9341\n", + "Raw spend: 55859.793751019286\n", + "After adstock: 55860.12708435262\n", + "After hill transform: 0.3498480114476897\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,062.70\n", + "Adstocked value: 4,063.03\n", + "Saturated value: 0.0107\n", + "Final response: 716.9685\n", + "Raw spend: 4062.6982031952293\n", + "After adstock: 4063.031536528563\n", + "After hill transform: 0.010673059471594405\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,736.48\n", + "Adstocked value: 6,736.65\n", + "Saturated value: 0.2725\n", + "Final response: 7624.1961\n", + "Raw spend: 6736.475164576287\n", + "After adstock: 6736.651635164522\n", + "After hill transform: 0.27246406895112874\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.62\n", + "Adstocked value: 11,398.84\n", + "Saturated value: 0.0003\n", + "Final response: 173.9273\n", + "Raw spend: 11397.621025454866\n", + "After adstock: 11398.843247677089\n", + "After hill transform: 0.0003220060072872924\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.79\n", + "Adstocked value: 55,860.13\n", + "Saturated value: 0.3498\n", + "Final response: 49995.9341\n", + "Raw spend: 55859.793751019286\n", + "After adstock: 55860.12708435262\n", + "After hill transform: 0.3498480114476897\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,062.70\n", + "Adstocked value: 4,063.03\n", + "Saturated value: 0.0107\n", + "Final response: 716.9685\n", + "Raw spend: 4062.698203180328\n", + "After adstock: 4063.0315365136616\n", + "After hill transform: 0.010673059471492458\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,736.48\n", + "Adstocked value: 6,736.65\n", + "Saturated value: 0.2725\n", + "Final response: 7624.1961\n", + "Raw spend: 6736.475164591188\n", + "After adstock: 6736.6516351794235\n", + "After hill transform: 0.2724640689523456\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.78\n", + "Adstocked value: 11,399.01\n", + "Saturated value: 0.0003\n", + "Final response: 173.9347\n", + "Raw spend: 11397.782975881819\n", + "After adstock: 11399.005198104041\n", + "After hill transform: 0.0003220197123956656\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.63\n", + "Adstocked value: 55,859.96\n", + "Saturated value: 0.3498\n", + "Final response: 49995.8775\n", + "Raw spend: 55859.627927493035\n", + "After adstock: 55859.96126082637\n", + "After hill transform: 0.34984761545239873\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,053.20\n", + "Adstocked value: 4,053.53\n", + "Saturated value: 0.0106\n", + "Final response: 712.6104\n", + "Raw spend: 4053.1981917754724\n", + "After adstock: 4053.531525108806\n", + "After hill transform: 0.010608184102169523\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,745.98\n", + "Adstocked value: 6,746.16\n", + "Saturated value: 0.2732\n", + "Final response: 7645.9184\n", + "Raw spend: 6745.979049080441\n", + "After adstock: 6746.155519668676\n", + "After hill transform: 0.27324035279920617\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.78\n", + "Adstocked value: 11,399.01\n", + "Saturated value: 0.0003\n", + "Final response: 173.9347\n", + "Raw spend: 11397.78297589672\n", + "After adstock: 11399.005198118943\n", + "After hill transform: 0.00032201971239692665\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.63\n", + "Adstocked value: 55,859.96\n", + "Saturated value: 0.3498\n", + "Final response: 49995.8775\n", + "Raw spend: 55859.627927493035\n", + "After adstock: 55859.96126082637\n", + "After hill transform: 0.34984761545239873\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,053.20\n", + "Adstocked value: 4,053.53\n", + "Saturated value: 0.0106\n", + "Final response: 712.6104\n", + "Raw spend: 4053.1981917754724\n", + "After adstock: 4053.531525108806\n", + "After hill transform: 0.010608184102169523\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,745.98\n", + "Adstocked value: 6,746.16\n", + "Saturated value: 0.2732\n", + "Final response: 7645.9184\n", + "Raw spend: 6745.979049080441\n", + "After adstock: 6746.155519668676\n", + "After hill transform: 0.27324035279920617\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.78\n", + "Adstocked value: 11,399.01\n", + "Saturated value: 0.0003\n", + "Final response: 173.9347\n", + "Raw spend: 11397.782975881819\n", + "After adstock: 11399.005198104041\n", + "After hill transform: 0.0003220197123956656\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.63\n", + "Adstocked value: 55,859.96\n", + "Saturated value: 0.3498\n", + "Final response: 49995.8775\n", + "Raw spend: 55859.627927507936\n", + "After adstock: 55859.96126084127\n", + "After hill transform: 0.34984761545243426\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,053.20\n", + "Adstocked value: 4,053.53\n", + "Saturated value: 0.0106\n", + "Final response: 712.6104\n", + "Raw spend: 4053.1981917754724\n", + "After adstock: 4053.531525108806\n", + "After hill transform: 0.010608184102169523\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,745.98\n", + "Adstocked value: 6,746.16\n", + "Saturated value: 0.2732\n", + "Final response: 7645.9184\n", + "Raw spend: 6745.979049080441\n", + "After adstock: 6746.155519668676\n", + "After hill transform: 0.27324035279920617\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.78\n", + "Adstocked value: 11,399.01\n", + "Saturated value: 0.0003\n", + "Final response: 173.9347\n", + "Raw spend: 11397.782975881819\n", + "After adstock: 11399.005198104041\n", + "After hill transform: 0.0003220197123956656\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.63\n", + "Adstocked value: 55,859.96\n", + "Saturated value: 0.3498\n", + "Final response: 49995.8775\n", + "Raw spend: 55859.627927493035\n", + "After adstock: 55859.96126082637\n", + "After hill transform: 0.34984761545239873\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,053.20\n", + "Adstocked value: 4,053.53\n", + "Saturated value: 0.0106\n", + "Final response: 712.6104\n", + "Raw spend: 4053.1981917903736\n", + "After adstock: 4053.531525123707\n", + "After hill transform: 0.010608184102271096\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,745.98\n", + "Adstocked value: 6,746.16\n", + "Saturated value: 0.2732\n", + "Final response: 7645.9184\n", + "Raw spend: 6745.979049080441\n", + "After adstock: 6746.155519668676\n", + "After hill transform: 0.27324035279920617\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.78\n", + "Adstocked value: 11,399.01\n", + "Saturated value: 0.0003\n", + "Final response: 173.9347\n", + "Raw spend: 11397.782975881819\n", + "After adstock: 11399.005198104041\n", + "After hill transform: 0.0003220197123956656\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,859.63\n", + "Adstocked value: 55,859.96\n", + "Saturated value: 0.3498\n", + "Final response: 49995.8775\n", + "Raw spend: 55859.627927493035\n", + "After adstock: 55859.96126082637\n", + "After hill transform: 0.34984761545239873\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,053.20\n", + "Adstocked value: 4,053.53\n", + "Saturated value: 0.0106\n", + "Final response: 712.6104\n", + "Raw spend: 4053.1981917754724\n", + "After adstock: 4053.531525108806\n", + "After hill transform: 0.010608184102169523\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,745.98\n", + "Adstocked value: 6,746.16\n", + "Saturated value: 0.2732\n", + "Final response: 7645.9184\n", + "Raw spend: 6745.979049095342\n", + "After adstock: 6746.155519683577\n", + "After hill transform: 0.2732403528004235\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,398.59\n", + "Adstocked value: 11,399.82\n", + "Saturated value: 0.0003\n", + "Final response: 173.9718\n", + "Raw spend: 11398.594042322702\n", + "After adstock: 11399.816264544925\n", + "After hill transform: 0.0003220883550045639\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,858.80\n", + "Adstocked value: 55,859.13\n", + "Saturated value: 0.3498\n", + "Final response: 49995.5941\n", + "Raw spend: 55858.797464447525\n", + "After adstock: 55859.13079778086\n", + "After hill transform: 0.3498456322484528\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,005.62\n", + "Adstocked value: 4,005.95\n", + "Saturated value: 0.0103\n", + "Final response: 691.0264\n", + "Raw spend: 4005.6210555622133\n", + "After adstock: 4005.954388895547\n", + "After hill transform: 0.0102868753888481\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,793.58\n", + "Adstocked value: 6,793.75\n", + "Saturated value: 0.2771\n", + "Final response: 7754.8223\n", + "Raw spend: 6793.575581898326\n", + "After adstock: 6793.752052486561\n", + "After hill transform: 0.27713222683410393\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,398.59\n", + "Adstocked value: 11,399.82\n", + "Saturated value: 0.0003\n", + "Final response: 173.9718\n", + "Raw spend: 11398.594042337603\n", + "After adstock: 11399.816264559826\n", + "After hill transform: 0.0003220883550058251\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,858.80\n", + "Adstocked value: 55,859.13\n", + "Saturated value: 0.3498\n", + "Final response: 49995.5941\n", + "Raw spend: 55858.797464447525\n", + "After adstock: 55859.13079778086\n", + "After hill transform: 0.3498456322484528\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,005.62\n", + "Adstocked value: 4,005.95\n", + "Saturated value: 0.0103\n", + "Final response: 691.0264\n", + "Raw spend: 4005.6210555622133\n", + "After adstock: 4005.954388895547\n", + "After hill transform: 0.0102868753888481\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,793.58\n", + "Adstocked value: 6,793.75\n", + "Saturated value: 0.2771\n", + "Final response: 7754.8223\n", + "Raw spend: 6793.575581898326\n", + "After adstock: 6793.752052486561\n", + "After hill transform: 0.27713222683410393\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,398.59\n", + "Adstocked value: 11,399.82\n", + "Saturated value: 0.0003\n", + "Final response: 173.9718\n", + "Raw spend: 11398.594042322702\n", + "After adstock: 11399.816264544925\n", + "After hill transform: 0.0003220883550045639\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,858.80\n", + "Adstocked value: 55,859.13\n", + "Saturated value: 0.3498\n", + "Final response: 49995.5941\n", + "Raw spend: 55858.79746446243\n", + "After adstock: 55859.13079779576\n", + "After hill transform: 0.3498456322484884\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,005.62\n", + "Adstocked value: 4,005.95\n", + "Saturated value: 0.0103\n", + "Final response: 691.0264\n", + "Raw spend: 4005.6210555622133\n", + "After adstock: 4005.954388895547\n", + "After hill transform: 0.0102868753888481\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,793.58\n", + "Adstocked value: 6,793.75\n", + "Saturated value: 0.2771\n", + "Final response: 7754.8223\n", + "Raw spend: 6793.575581898326\n", + "After adstock: 6793.752052486561\n", + "After hill transform: 0.27713222683410393\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,398.59\n", + "Adstocked value: 11,399.82\n", + "Saturated value: 0.0003\n", + "Final response: 173.9718\n", + "Raw spend: 11398.594042322702\n", + "After adstock: 11399.816264544925\n", + "After hill transform: 0.0003220883550045639\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,858.80\n", + "Adstocked value: 55,859.13\n", + "Saturated value: 0.3498\n", + "Final response: 49995.5941\n", + "Raw spend: 55858.797464447525\n", + "After adstock: 55859.13079778086\n", + "After hill transform: 0.3498456322484528\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,005.62\n", + "Adstocked value: 4,005.95\n", + "Saturated value: 0.0103\n", + "Final response: 691.0264\n", + "Raw spend: 4005.6210555771145\n", + "After adstock: 4005.954388910448\n", + "After hill transform: 0.0102868753889478\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,793.58\n", + "Adstocked value: 6,793.75\n", + "Saturated value: 0.2771\n", + "Final response: 7754.8223\n", + "Raw spend: 6793.575581898326\n", + "After adstock: 6793.752052486561\n", + "After hill transform: 0.27713222683410393\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,398.59\n", + "Adstocked value: 11,399.82\n", + "Saturated value: 0.0003\n", + "Final response: 173.9718\n", + "Raw spend: 11398.594042322702\n", + "After adstock: 11399.816264544925\n", + "After hill transform: 0.0003220883550045639\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,858.80\n", + "Adstocked value: 55,859.13\n", + "Saturated value: 0.3498\n", + "Final response: 49995.5941\n", + "Raw spend: 55858.797464447525\n", + "After adstock: 55859.13079778086\n", + "After hill transform: 0.3498456322484528\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,005.62\n", + "Adstocked value: 4,005.95\n", + "Saturated value: 0.0103\n", + "Final response: 691.0264\n", + "Raw spend: 4005.6210555622133\n", + "After adstock: 4005.954388895547\n", + "After hill transform: 0.0102868753888481\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,793.58\n", + "Adstocked value: 6,793.75\n", + "Saturated value: 0.2771\n", + "Final response: 7754.8223\n", + "Raw spend: 6793.575581913227\n", + "After adstock: 6793.7520525014625\n", + "After hill transform: 0.27713222683532346\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,402.68\n", + "Adstocked value: 11,403.90\n", + "Saturated value: 0.0003\n", + "Final response: 174.1585\n", + "Raw spend: 11402.676438726474\n", + "After adstock: 11403.898660948696\n", + "After hill transform: 0.00032243400650137786\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,854.62\n", + "Adstocked value: 55,854.95\n", + "Saturated value: 0.3498\n", + "Final response: 49994.1675\n", + "Raw spend: 55854.61743907373\n", + "After adstock: 55854.950772407065\n", + "After hill transform: 0.34983564968609354\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,766.15\n", + "Adstocked value: 3,766.48\n", + "Saturated value: 0.0088\n", + "Final response: 588.4238\n", + "Raw spend: 3766.1478582530135\n", + "After adstock: 3766.481191586347\n", + "After hill transform: 0.00875949551189133\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,033.15\n", + "Adstocked value: 7,033.32\n", + "Saturated value: 0.2968\n", + "Final response: 8305.3717\n", + "Raw spend: 7033.146408177551\n", + "After adstock: 7033.322878765786\n", + "After hill transform: 0.29680708000586975\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,402.68\n", + "Adstocked value: 11,403.90\n", + "Saturated value: 0.0003\n", + "Final response: 174.1585\n", + "Raw spend: 11402.676438741375\n", + "After adstock: 11403.898660963598\n", + "After hill transform: 0.0003224340065026399\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,854.62\n", + "Adstocked value: 55,854.95\n", + "Saturated value: 0.3498\n", + "Final response: 49994.1675\n", + "Raw spend: 55854.61743907373\n", + "After adstock: 55854.950772407065\n", + "After hill transform: 0.34983564968609354\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,766.15\n", + "Adstocked value: 3,766.48\n", + "Saturated value: 0.0088\n", + "Final response: 588.4238\n", + "Raw spend: 3766.1478582530135\n", + "After adstock: 3766.481191586347\n", + "After hill transform: 0.00875949551189133\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,033.15\n", + "Adstocked value: 7,033.32\n", + "Saturated value: 0.2968\n", + "Final response: 8305.3717\n", + "Raw spend: 7033.146408177551\n", + "After adstock: 7033.322878765786\n", + "After hill transform: 0.29680708000586975\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,402.68\n", + "Adstocked value: 11,403.90\n", + "Saturated value: 0.0003\n", + "Final response: 174.1585\n", + "Raw spend: 11402.676438726474\n", + "After adstock: 11403.898660948696\n", + "After hill transform: 0.00032243400650137786\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,854.62\n", + "Adstocked value: 55,854.95\n", + "Saturated value: 0.3498\n", + "Final response: 49994.1675\n", + "Raw spend: 55854.61743908863\n", + "After adstock: 55854.950772421966\n", + "After hill transform: 0.3498356496861291\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,766.15\n", + "Adstocked value: 3,766.48\n", + "Saturated value: 0.0088\n", + "Final response: 588.4238\n", + "Raw spend: 3766.1478582530135\n", + "After adstock: 3766.481191586347\n", + "After hill transform: 0.00875949551189133\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,033.15\n", + "Adstocked value: 7,033.32\n", + "Saturated value: 0.2968\n", + "Final response: 8305.3717\n", + "Raw spend: 7033.146408177551\n", + "After adstock: 7033.322878765786\n", + "After hill transform: 0.29680708000586975\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,402.68\n", + "Adstocked value: 11,403.90\n", + "Saturated value: 0.0003\n", + "Final response: 174.1585\n", + "Raw spend: 11402.676438726474\n", + "After adstock: 11403.898660948696\n", + "After hill transform: 0.00032243400650137786\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,854.62\n", + "Adstocked value: 55,854.95\n", + "Saturated value: 0.3498\n", + "Final response: 49994.1675\n", + "Raw spend: 55854.61743907373\n", + "After adstock: 55854.950772407065\n", + "After hill transform: 0.34983564968609354\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,766.15\n", + "Adstocked value: 3,766.48\n", + "Saturated value: 0.0088\n", + "Final response: 588.4238\n", + "Raw spend: 3766.1478582679147\n", + "After adstock: 3766.481191601248\n", + "After hill transform: 0.008759495511981762\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,033.15\n", + "Adstocked value: 7,033.32\n", + "Saturated value: 0.2968\n", + "Final response: 8305.3717\n", + "Raw spend: 7033.146408177551\n", + "After adstock: 7033.322878765786\n", + "After hill transform: 0.29680708000586975\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,402.68\n", + "Adstocked value: 11,403.90\n", + "Saturated value: 0.0003\n", + "Final response: 174.1585\n", + "Raw spend: 11402.676438726474\n", + "After adstock: 11403.898660948696\n", + "After hill transform: 0.00032243400650137786\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,854.62\n", + "Adstocked value: 55,854.95\n", + "Saturated value: 0.3498\n", + "Final response: 49994.1675\n", + "Raw spend: 55854.61743907373\n", + "After adstock: 55854.950772407065\n", + "After hill transform: 0.34983564968609354\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,766.15\n", + "Adstocked value: 3,766.48\n", + "Saturated value: 0.0088\n", + "Final response: 588.4238\n", + "Raw spend: 3766.1478582530135\n", + "After adstock: 3766.481191586347\n", + "After hill transform: 0.00875949551189133\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,033.15\n", + "Adstocked value: 7,033.32\n", + "Saturated value: 0.2968\n", + "Final response: 8305.3717\n", + "Raw spend: 7033.146408192452\n", + "After adstock: 7033.3228787806875\n", + "After hill transform: 0.296807080007097\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,423.72\n", + "Adstocked value: 11,424.94\n", + "Saturated value: 0.0003\n", + "Final response: 175.1229\n", + "Raw spend: 11423.718195956104\n", + "After adstock: 11424.940418178327\n", + "After hill transform: 0.00032421950420066635\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,833.07\n", + "Adstocked value: 55,833.41\n", + "Saturated value: 0.3498\n", + "Final response: 49986.8132\n", + "Raw spend: 55833.07248320321\n", + "After adstock: 55833.40581653654\n", + "After hill transform: 0.34978418715684906\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,531.84\n", + "Adstocked value: 2,532.17\n", + "Saturated value: 0.0031\n", + "Final response: 208.0651\n", + "Raw spend: 2531.8396648556986\n", + "After adstock: 2532.172998189032\n", + "After hill transform: 0.003097334594063427\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,267.96\n", + "Adstocked value: 8,268.13\n", + "Saturated value: 0.3980\n", + "Final response: 11138.1337\n", + "Raw spend: 8267.95780021577\n", + "After adstock: 8268.134270804007\n", + "After hill transform: 0.398040814672545\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,404.78\n", + "Adstocked value: 11,406.00\n", + "Saturated value: 0.0003\n", + "Final response: 174.2548\n", + "Raw spend: 11404.780614449437\n", + "After adstock: 11406.00283667166\n", + "After hill transform: 0.0003226122609012032\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,852.46\n", + "Adstocked value: 55,852.80\n", + "Saturated value: 0.3498\n", + "Final response: 49993.4322\n", + "Raw spend: 55852.46294348668\n", + "After adstock: 55852.796276820016\n", + "After hill transform: 0.34983050416916356\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,642.72\n", + "Adstocked value: 3,643.05\n", + "Saturated value: 0.0080\n", + "Final response: 539.4051\n", + "Raw spend: 3642.717038913282\n", + "After adstock: 3643.0503722466156\n", + "After hill transform: 0.008029785108125687\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,156.63\n", + "Adstocked value: 7,156.80\n", + "Saturated value: 0.3070\n", + "Final response: 8590.2156\n", + "Raw spend: 7156.627547381373\n", + "After adstock: 7156.804017969608\n", + "After hill transform: 0.3069864779079499\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,404.78\n", + "Adstocked value: 11,406.00\n", + "Saturated value: 0.0003\n", + "Final response: 174.2548\n", + "Raw spend: 11404.780614464338\n", + "After adstock: 11406.00283668656\n", + "After hill transform: 0.0003226122609024658\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,852.46\n", + "Adstocked value: 55,852.80\n", + "Saturated value: 0.3498\n", + "Final response: 49993.4322\n", + "Raw spend: 55852.46294348668\n", + "After adstock: 55852.796276820016\n", + "After hill transform: 0.34983050416916356\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,642.72\n", + "Adstocked value: 3,643.05\n", + "Saturated value: 0.0080\n", + "Final response: 539.4051\n", + "Raw spend: 3642.717038913282\n", + "After adstock: 3643.0503722466156\n", + "After hill transform: 0.008029785108125687\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,156.63\n", + "Adstocked value: 7,156.80\n", + "Saturated value: 0.3070\n", + "Final response: 8590.2156\n", + "Raw spend: 7156.627547381373\n", + "After adstock: 7156.804017969608\n", + "After hill transform: 0.3069864779079499\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,404.78\n", + "Adstocked value: 11,406.00\n", + "Saturated value: 0.0003\n", + "Final response: 174.2548\n", + "Raw spend: 11404.780614449437\n", + "After adstock: 11406.00283667166\n", + "After hill transform: 0.0003226122609012032\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,852.46\n", + "Adstocked value: 55,852.80\n", + "Saturated value: 0.3498\n", + "Final response: 49993.4322\n", + "Raw spend: 55852.46294350158\n", + "After adstock: 55852.79627683492\n", + "After hill transform: 0.34983050416919914\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,642.72\n", + "Adstocked value: 3,643.05\n", + "Saturated value: 0.0080\n", + "Final response: 539.4051\n", + "Raw spend: 3642.717038913282\n", + "After adstock: 3643.0503722466156\n", + "After hill transform: 0.008029785108125687\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,156.63\n", + "Adstocked value: 7,156.80\n", + "Saturated value: 0.3070\n", + "Final response: 8590.2156\n", + "Raw spend: 7156.627547381373\n", + "After adstock: 7156.804017969608\n", + "After hill transform: 0.3069864779079499\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,404.78\n", + "Adstocked value: 11,406.00\n", + "Saturated value: 0.0003\n", + "Final response: 174.2548\n", + "Raw spend: 11404.780614449437\n", + "After adstock: 11406.00283667166\n", + "After hill transform: 0.0003226122609012032\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,852.46\n", + "Adstocked value: 55,852.80\n", + "Saturated value: 0.3498\n", + "Final response: 49993.4322\n", + "Raw spend: 55852.46294348668\n", + "After adstock: 55852.796276820016\n", + "After hill transform: 0.34983050416916356\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,642.72\n", + "Adstocked value: 3,643.05\n", + "Saturated value: 0.0080\n", + "Final response: 539.4051\n", + "Raw spend: 3642.7170389281832\n", + "After adstock: 3643.0503722615167\n", + "After hill transform: 0.008029785108211455\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,156.63\n", + "Adstocked value: 7,156.80\n", + "Saturated value: 0.3070\n", + "Final response: 8590.2156\n", + "Raw spend: 7156.627547381373\n", + "After adstock: 7156.804017969608\n", + "After hill transform: 0.3069864779079499\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,404.78\n", + "Adstocked value: 11,406.00\n", + "Saturated value: 0.0003\n", + "Final response: 174.2548\n", + "Raw spend: 11404.780614449437\n", + "After adstock: 11406.00283667166\n", + "After hill transform: 0.0003226122609012032\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,852.46\n", + "Adstocked value: 55,852.80\n", + "Saturated value: 0.3498\n", + "Final response: 49993.4322\n", + "Raw spend: 55852.46294348668\n", + "After adstock: 55852.796276820016\n", + "After hill transform: 0.34983050416916356\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,642.72\n", + "Adstocked value: 3,643.05\n", + "Saturated value: 0.0080\n", + "Final response: 539.4051\n", + "Raw spend: 3642.717038913282\n", + "After adstock: 3643.0503722466156\n", + "After hill transform: 0.008029785108125687\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,156.63\n", + "Adstocked value: 7,156.80\n", + "Saturated value: 0.3070\n", + "Final response: 8590.2156\n", + "Raw spend: 7156.627547396274\n", + "After adstock: 7156.804017984509\n", + "After hill transform: 0.30698647790917927\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,460.30\n", + "Adstocked value: 11,461.53\n", + "Saturated value: 0.0003\n", + "Final response: 176.8083\n", + "Raw spend: 11460.304926841005\n", + "After adstock: 11461.527149063228\n", + "After hill transform: 0.00032733972395453364\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,795.61\n", + "Adstocked value: 55,795.94\n", + "Saturated value: 0.3497\n", + "Final response: 49974.0200\n", + "Raw spend: 55795.61079144879\n", + "After adstock: 55795.94412478212\n", + "After hill transform: 0.3496946667647348\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 385.66\n", + "Adstocked value: 386.00\n", + "Saturated value: 0.0000\n", + "Final response: 1.4756\n", + "Raw spend: 385.6634472474884\n", + "After adstock: 385.99678058082173\n", + "After hill transform: 2.1966644846639898e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 10,415.01\n", + "Adstocked value: 10,415.19\n", + "Saturated value: 0.5565\n", + "Final response: 15572.9230\n", + "Raw spend: 10415.00897869349\n", + "After adstock: 10415.185449281726\n", + "After hill transform: 0.5565258199883493\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,410.33\n", + "Adstocked value: 11,411.56\n", + "Saturated value: 0.0003\n", + "Final response: 174.5090\n", + "Raw spend: 11410.333045688594\n", + "After adstock: 11411.555267910817\n", + "After hill transform: 0.0003230829478802034\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,846.78\n", + "Adstocked value: 55,847.11\n", + "Saturated value: 0.3498\n", + "Final response: 49991.4917\n", + "Raw spend: 55846.77772828289\n", + "After adstock: 55847.111061616226\n", + "After hill transform: 0.3498169255557885\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,317.01\n", + "Adstocked value: 3,317.35\n", + "Saturated value: 0.0063\n", + "Final response: 422.2792\n", + "Raw spend: 3317.0116797467026\n", + "After adstock: 3317.345013080036\n", + "After hill transform: 0.006286205011621369\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,482.47\n", + "Adstocked value: 7,482.64\n", + "Saturated value: 0.3339\n", + "Final response: 9342.8123\n", + "Raw spend: 7482.465690512585\n", + "After adstock: 7482.64216110082\n", + "After hill transform: 0.3338818458555182\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,410.33\n", + "Adstocked value: 11,411.56\n", + "Saturated value: 0.0003\n", + "Final response: 174.5090\n", + "Raw spend: 11410.333045703495\n", + "After adstock: 11411.555267925718\n", + "After hill transform: 0.0003230829478814672\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,846.78\n", + "Adstocked value: 55,847.11\n", + "Saturated value: 0.3498\n", + "Final response: 49991.4917\n", + "Raw spend: 55846.77772828289\n", + "After adstock: 55847.111061616226\n", + "After hill transform: 0.3498169255557885\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,317.01\n", + "Adstocked value: 3,317.35\n", + "Saturated value: 0.0063\n", + "Final response: 422.2792\n", + "Raw spend: 3317.0116797467026\n", + "After adstock: 3317.345013080036\n", + "After hill transform: 0.006286205011621369\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,482.47\n", + "Adstocked value: 7,482.64\n", + "Saturated value: 0.3339\n", + "Final response: 9342.8123\n", + "Raw spend: 7482.465690512585\n", + "After adstock: 7482.64216110082\n", + "After hill transform: 0.3338818458555182\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,410.33\n", + "Adstocked value: 11,411.56\n", + "Saturated value: 0.0003\n", + "Final response: 174.5090\n", + "Raw spend: 11410.333045688594\n", + "After adstock: 11411.555267910817\n", + "After hill transform: 0.0003230829478802034\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,846.78\n", + "Adstocked value: 55,847.11\n", + "Saturated value: 0.3498\n", + "Final response: 49991.4917\n", + "Raw spend: 55846.77772829779\n", + "After adstock: 55847.11106163113\n", + "After hill transform: 0.3498169255558241\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,317.01\n", + "Adstocked value: 3,317.35\n", + "Saturated value: 0.0063\n", + "Final response: 422.2792\n", + "Raw spend: 3317.0116797467026\n", + "After adstock: 3317.345013080036\n", + "After hill transform: 0.006286205011621369\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,482.47\n", + "Adstocked value: 7,482.64\n", + "Saturated value: 0.3339\n", + "Final response: 9342.8123\n", + "Raw spend: 7482.465690512585\n", + "After adstock: 7482.64216110082\n", + "After hill transform: 0.3338818458555182\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,410.33\n", + "Adstocked value: 11,411.56\n", + "Saturated value: 0.0003\n", + "Final response: 174.5090\n", + "Raw spend: 11410.333045688594\n", + "After adstock: 11411.555267910817\n", + "After hill transform: 0.0003230829478802034\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,846.78\n", + "Adstocked value: 55,847.11\n", + "Saturated value: 0.3498\n", + "Final response: 49991.4917\n", + "Raw spend: 55846.77772828289\n", + "After adstock: 55847.111061616226\n", + "After hill transform: 0.3498169255557885\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,317.01\n", + "Adstocked value: 3,317.35\n", + "Saturated value: 0.0063\n", + "Final response: 422.2792\n", + "Raw spend: 3317.011679761604\n", + "After adstock: 3317.3450130949373\n", + "After hill transform: 0.006286205011695238\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,482.47\n", + "Adstocked value: 7,482.64\n", + "Saturated value: 0.3339\n", + "Final response: 9342.8123\n", + "Raw spend: 7482.465690512585\n", + "After adstock: 7482.64216110082\n", + "After hill transform: 0.3338818458555182\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,410.33\n", + "Adstocked value: 11,411.56\n", + "Saturated value: 0.0003\n", + "Final response: 174.5090\n", + "Raw spend: 11410.333045688594\n", + "After adstock: 11411.555267910817\n", + "After hill transform: 0.0003230829478802034\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,846.78\n", + "Adstocked value: 55,847.11\n", + "Saturated value: 0.3498\n", + "Final response: 49991.4917\n", + "Raw spend: 55846.77772828289\n", + "After adstock: 55847.111061616226\n", + "After hill transform: 0.3498169255557885\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,317.01\n", + "Adstocked value: 3,317.35\n", + "Saturated value: 0.0063\n", + "Final response: 422.2792\n", + "Raw spend: 3317.0116797467026\n", + "After adstock: 3317.345013080036\n", + "After hill transform: 0.006286205011621369\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,482.47\n", + "Adstocked value: 7,482.64\n", + "Saturated value: 0.3339\n", + "Final response: 9342.8123\n", + "Raw spend: 7482.465690527486\n", + "After adstock: 7482.642161115721\n", + "After hill transform: 0.33388184585674746\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,460.30\n", + "Adstocked value: 11,461.53\n", + "Saturated value: 0.0003\n", + "Final response: 176.8083\n", + "Raw spend: 11460.304896855869\n", + "After adstock: 11461.527119078091\n", + "After hill transform: 0.00032733972138915805\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,795.61\n", + "Adstocked value: 55,795.94\n", + "Saturated value: 0.3497\n", + "Final response: 49974.0200\n", + "Raw spend: 55795.6107894473\n", + "After adstock: 55795.94412278064\n", + "After hill transform: 0.3496946667599506\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 385.66\n", + "Adstocked value: 386.00\n", + "Saturated value: 0.0000\n", + "Final response: 1.4756\n", + "Raw spend: 385.6634474857515\n", + "After adstock: 385.9967808190848\n", + "After hill transform: 2.196664488233471e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 10,415.01\n", + "Adstocked value: 10,415.19\n", + "Saturated value: 0.5565\n", + "Final response: 15572.9231\n", + "Raw spend: 10415.00901044185\n", + "After adstock: 10415.185481030087\n", + "After hill transform: 0.5565258220763356\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,415.33\n", + "Adstocked value: 11,416.55\n", + "Saturated value: 0.0003\n", + "Final response: 174.7381\n", + "Raw spend: 11415.330230805323\n", + "After adstock: 11416.552453027545\n", + "After hill transform: 0.0003235069566696502\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,841.66\n", + "Adstocked value: 55,841.99\n", + "Saturated value: 0.3498\n", + "Final response: 49989.7451\n", + "Raw spend: 55841.66103439933\n", + "After adstock: 55841.99436773267\n", + "After hill transform: 0.3498047038295676\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,023.88\n", + "Adstocked value: 3,024.21\n", + "Saturated value: 0.0049\n", + "Final response: 331.4496\n", + "Raw spend: 3023.8768565206074\n", + "After adstock: 3024.210189853941\n", + "After hill transform: 0.004934082398278369\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,775.72\n", + "Adstocked value: 7,775.90\n", + "Saturated value: 0.3580\n", + "Final response: 10018.1341\n", + "Raw spend: 7775.720022505511\n", + "After adstock: 7775.896493093746\n", + "After hill transform: 0.358015657540646\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,410.83\n", + "Adstocked value: 11,412.05\n", + "Saturated value: 0.0003\n", + "Final response: 174.5319\n", + "Raw spend: 11410.832764200268\n", + "After adstock: 11412.05498642249\n", + "After hill transform: 0.0003231253320974087\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,846.27\n", + "Adstocked value: 55,846.60\n", + "Saturated value: 0.3498\n", + "Final response: 49991.3171\n", + "Raw spend: 55846.26605889454\n", + "After adstock: 55846.59939222787\n", + "After hill transform: 0.3498157034246795\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,287.70\n", + "Adstocked value: 3,288.03\n", + "Saturated value: 0.0061\n", + "Final response: 412.5866\n", + "Raw spend: 3287.698197424093\n", + "After adstock: 3288.0315307574265\n", + "After hill transform: 0.006141917217011315\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,511.79\n", + "Adstocked value: 7,511.97\n", + "Saturated value: 0.3363\n", + "Final response: 9410.4935\n", + "Raw spend: 7511.791123711878\n", + "After adstock: 7511.967594300113\n", + "After hill transform: 0.33630055263316216\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,410.83\n", + "Adstocked value: 11,412.05\n", + "Saturated value: 0.0003\n", + "Final response: 174.5319\n", + "Raw spend: 11410.832764215169\n", + "After adstock: 11412.054986437392\n", + "After hill transform: 0.0003231253320986726\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,846.27\n", + "Adstocked value: 55,846.60\n", + "Saturated value: 0.3498\n", + "Final response: 49991.3171\n", + "Raw spend: 55846.26605889454\n", + "After adstock: 55846.59939222787\n", + "After hill transform: 0.3498157034246795\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,287.70\n", + "Adstocked value: 3,288.03\n", + "Saturated value: 0.0061\n", + "Final response: 412.5866\n", + "Raw spend: 3287.698197424093\n", + "After adstock: 3288.0315307574265\n", + "After hill transform: 0.006141917217011315\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,511.79\n", + "Adstocked value: 7,511.97\n", + "Saturated value: 0.3363\n", + "Final response: 9410.4935\n", + "Raw spend: 7511.791123711878\n", + "After adstock: 7511.967594300113\n", + "After hill transform: 0.33630055263316216\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,410.83\n", + "Adstocked value: 11,412.05\n", + "Saturated value: 0.0003\n", + "Final response: 174.5319\n", + "Raw spend: 11410.832764200268\n", + "After adstock: 11412.05498642249\n", + "After hill transform: 0.0003231253320974087\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,846.27\n", + "Adstocked value: 55,846.60\n", + "Saturated value: 0.3498\n", + "Final response: 49991.3171\n", + "Raw spend: 55846.26605890944\n", + "After adstock: 55846.59939224277\n", + "After hill transform: 0.3498157034247152\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,287.70\n", + "Adstocked value: 3,288.03\n", + "Saturated value: 0.0061\n", + "Final response: 412.5866\n", + "Raw spend: 3287.698197424093\n", + "After adstock: 3288.0315307574265\n", + "After hill transform: 0.006141917217011315\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,511.79\n", + "Adstocked value: 7,511.97\n", + "Saturated value: 0.3363\n", + "Final response: 9410.4935\n", + "Raw spend: 7511.791123711878\n", + "After adstock: 7511.967594300113\n", + "After hill transform: 0.33630055263316216\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,410.83\n", + "Adstocked value: 11,412.05\n", + "Saturated value: 0.0003\n", + "Final response: 174.5319\n", + "Raw spend: 11410.832764200268\n", + "After adstock: 11412.05498642249\n", + "After hill transform: 0.0003231253320974087\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,846.27\n", + "Adstocked value: 55,846.60\n", + "Saturated value: 0.3498\n", + "Final response: 49991.3171\n", + "Raw spend: 55846.26605889454\n", + "After adstock: 55846.59939222787\n", + "After hill transform: 0.3498157034246795\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,287.70\n", + "Adstocked value: 3,288.03\n", + "Saturated value: 0.0061\n", + "Final response: 412.5866\n", + "Raw spend: 3287.698197438994\n", + "After adstock: 3288.0315307723276\n", + "After hill transform: 0.006141917217084142\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,511.79\n", + "Adstocked value: 7,511.97\n", + "Saturated value: 0.3363\n", + "Final response: 9410.4935\n", + "Raw spend: 7511.791123711878\n", + "After adstock: 7511.967594300113\n", + "After hill transform: 0.33630055263316216\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,410.83\n", + "Adstocked value: 11,412.05\n", + "Saturated value: 0.0003\n", + "Final response: 174.5319\n", + "Raw spend: 11410.832764200268\n", + "After adstock: 11412.05498642249\n", + "After hill transform: 0.0003231253320974087\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,846.27\n", + "Adstocked value: 55,846.60\n", + "Saturated value: 0.3498\n", + "Final response: 49991.3171\n", + "Raw spend: 55846.26605889454\n", + "After adstock: 55846.59939222787\n", + "After hill transform: 0.3498157034246795\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,287.70\n", + "Adstocked value: 3,288.03\n", + "Saturated value: 0.0061\n", + "Final response: 412.5866\n", + "Raw spend: 3287.698197424093\n", + "After adstock: 3288.0315307574265\n", + "After hill transform: 0.006141917217011315\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,511.79\n", + "Adstocked value: 7,511.97\n", + "Saturated value: 0.3363\n", + "Final response: 9410.4935\n", + "Raw spend: 7511.791123726779\n", + "After adstock: 7511.967594315014\n", + "After hill transform: 0.3363005526343909\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,460.30\n", + "Adstocked value: 11,461.53\n", + "Saturated value: 0.0003\n", + "Final response: 176.8083\n", + "Raw spend: 11460.304881225064\n", + "After adstock: 11461.527103447286\n", + "After hill transform: 0.0003273397200518659\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,795.61\n", + "Adstocked value: 55,795.94\n", + "Saturated value: 0.3497\n", + "Final response: 49974.0200\n", + "Raw spend: 55795.61078830986\n", + "After adstock: 55795.944121643195\n", + "After hill transform: 0.3496946667572317\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 385.66\n", + "Adstocked value: 386.00\n", + "Saturated value: 0.0000\n", + "Final response: 1.4756\n", + "Raw spend: 385.6634472435894\n", + "After adstock: 385.99678057692273\n", + "After hill transform: 2.1966644846055774e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 10,415.01\n", + "Adstocked value: 10,415.19\n", + "Saturated value: 0.5565\n", + "Final response: 15572.9231\n", + "Raw spend: 10415.009034572655\n", + "After adstock: 10415.18550516089\n", + "After hill transform: 0.5565258236633401\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,415.78\n", + "Adstocked value: 11,417.00\n", + "Saturated value: 0.0003\n", + "Final response: 174.7587\n", + "Raw spend: 11415.779975902748\n", + "After adstock: 11417.00219812497\n", + "After hill transform: 0.00032354513549190384\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,841.20\n", + "Adstocked value: 55,841.53\n", + "Saturated value: 0.3498\n", + "Final response: 49989.5879\n", + "Raw spend: 55841.20053183607\n", + "After adstock: 55841.533865169404\n", + "After hill transform: 0.34980360382868453\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,997.49\n", + "Adstocked value: 2,997.83\n", + "Saturated value: 0.0048\n", + "Final response: 323.9283\n", + "Raw spend: 2997.4947224060425\n", + "After adstock: 2997.828055739376\n", + "After hill transform: 0.004822116673683693\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,802.11\n", + "Adstocked value: 7,802.29\n", + "Saturated value: 0.3602\n", + "Final response: 10078.6972\n", + "Raw spend: 7802.112914797955\n", + "After adstock: 7802.289385386191\n", + "After hill transform: 0.3601799889293551\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,411.33\n", + "Adstocked value: 11,412.55\n", + "Saturated value: 0.0003\n", + "Final response: 174.5546\n", + "Raw spend: 11411.327485370515\n", + "After adstock: 11412.549707592738\n", + "After hill transform: 0.0003231672961060146\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,845.76\n", + "Adstocked value: 55,846.09\n", + "Saturated value: 0.3498\n", + "Final response: 49991.1442\n", + "Raw spend: 55845.75950618869\n", + "After adstock: 55846.092839522025\n", + "After hill transform: 0.3498144935057676\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,258.68\n", + "Adstocked value: 3,259.01\n", + "Saturated value: 0.0060\n", + "Final response: 403.1261\n", + "Raw spend: 3258.677849922288\n", + "After adstock: 3259.0111832556213\n", + "After hill transform: 0.006001085620534105\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,540.82\n", + "Adstocked value: 7,541.00\n", + "Saturated value: 0.3387\n", + "Final response: 9477.4741\n", + "Raw spend: 7540.823302820486\n", + "After adstock: 7540.999773408721\n", + "After hill transform: 0.338694223358158\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,411.33\n", + "Adstocked value: 11,412.55\n", + "Saturated value: 0.0003\n", + "Final response: 174.5546\n", + "Raw spend: 11411.327485385416\n", + "After adstock: 11412.549707607639\n", + "After hill transform: 0.00032316729610727863\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,845.76\n", + "Adstocked value: 55,846.09\n", + "Saturated value: 0.3498\n", + "Final response: 49991.1442\n", + "Raw spend: 55845.75950618869\n", + "After adstock: 55846.092839522025\n", + "After hill transform: 0.3498144935057676\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,258.68\n", + "Adstocked value: 3,259.01\n", + "Saturated value: 0.0060\n", + "Final response: 403.1261\n", + "Raw spend: 3258.677849922288\n", + "After adstock: 3259.0111832556213\n", + "After hill transform: 0.006001085620534105\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,540.82\n", + "Adstocked value: 7,541.00\n", + "Saturated value: 0.3387\n", + "Final response: 9477.4741\n", + "Raw spend: 7540.823302820486\n", + "After adstock: 7540.999773408721\n", + "After hill transform: 0.338694223358158\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,411.33\n", + "Adstocked value: 11,412.55\n", + "Saturated value: 0.0003\n", + "Final response: 174.5546\n", + "Raw spend: 11411.327485370515\n", + "After adstock: 11412.549707592738\n", + "After hill transform: 0.0003231672961060146\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,845.76\n", + "Adstocked value: 55,846.09\n", + "Saturated value: 0.3498\n", + "Final response: 49991.1442\n", + "Raw spend: 55845.75950620359\n", + "After adstock: 55846.09283953693\n", + "After hill transform: 0.34981449350580324\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,258.68\n", + "Adstocked value: 3,259.01\n", + "Saturated value: 0.0060\n", + "Final response: 403.1261\n", + "Raw spend: 3258.677849922288\n", + "After adstock: 3259.0111832556213\n", + "After hill transform: 0.006001085620534105\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,540.82\n", + "Adstocked value: 7,541.00\n", + "Saturated value: 0.3387\n", + "Final response: 9477.4741\n", + "Raw spend: 7540.823302820486\n", + "After adstock: 7540.999773408721\n", + "After hill transform: 0.338694223358158\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,411.33\n", + "Adstocked value: 11,412.55\n", + "Saturated value: 0.0003\n", + "Final response: 174.5546\n", + "Raw spend: 11411.327485370515\n", + "After adstock: 11412.549707592738\n", + "After hill transform: 0.0003231672961060146\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,845.76\n", + "Adstocked value: 55,846.09\n", + "Saturated value: 0.3498\n", + "Final response: 49991.1442\n", + "Raw spend: 55845.75950618869\n", + "After adstock: 55846.092839522025\n", + "After hill transform: 0.3498144935057676\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,258.68\n", + "Adstocked value: 3,259.01\n", + "Saturated value: 0.0060\n", + "Final response: 403.1261\n", + "Raw spend: 3258.677849937189\n", + "After adstock: 3259.0111832705225\n", + "After hill transform: 0.006001085620605905\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,540.82\n", + "Adstocked value: 7,541.00\n", + "Saturated value: 0.3387\n", + "Final response: 9477.4741\n", + "Raw spend: 7540.823302820486\n", + "After adstock: 7540.999773408721\n", + "After hill transform: 0.338694223358158\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,411.33\n", + "Adstocked value: 11,412.55\n", + "Saturated value: 0.0003\n", + "Final response: 174.5546\n", + "Raw spend: 11411.327485370515\n", + "After adstock: 11412.549707592738\n", + "After hill transform: 0.0003231672961060146\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,845.76\n", + "Adstocked value: 55,846.09\n", + "Saturated value: 0.3498\n", + "Final response: 49991.1442\n", + "Raw spend: 55845.75950618869\n", + "After adstock: 55846.092839522025\n", + "After hill transform: 0.3498144935057676\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,258.68\n", + "Adstocked value: 3,259.01\n", + "Saturated value: 0.0060\n", + "Final response: 403.1261\n", + "Raw spend: 3258.677849922288\n", + "After adstock: 3259.0111832556213\n", + "After hill transform: 0.006001085620534105\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,540.82\n", + "Adstocked value: 7,541.00\n", + "Saturated value: 0.3387\n", + "Final response: 9477.4741\n", + "Raw spend: 7540.823302835387\n", + "After adstock: 7540.999773423622\n", + "After hill transform: 0.3386942233593863\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,460.30\n", + "Adstocked value: 11,461.53\n", + "Saturated value: 0.0003\n", + "Final response: 176.8083\n", + "Raw spend: 11460.304865170207\n", + "After adstock: 11461.52708739243\n", + "After hill transform: 0.00032733971867829407\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,795.61\n", + "Adstocked value: 55,795.94\n", + "Saturated value: 0.3497\n", + "Final response: 49974.0200\n", + "Raw spend: 55795.61080080005\n", + "After adstock: 55795.94413413339\n", + "After hill transform: 0.3496946667870872\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 385.66\n", + "Adstocked value: 386.00\n", + "Saturated value: 0.0000\n", + "Final response: 1.4756\n", + "Raw spend: 385.66417000911997\n", + "After adstock: 385.9975033424533\n", + "After hill transform: 2.196675312563049e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 10,415.01\n", + "Adstocked value: 10,415.18\n", + "Saturated value: 0.5565\n", + "Final response: 15572.9218\n", + "Raw spend: 10415.008308251396\n", + "After adstock: 10415.184778839632\n", + "After hill transform: 0.5565257758955514\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,416.23\n", + "Adstocked value: 11,417.45\n", + "Saturated value: 0.0003\n", + "Final response: 174.7791\n", + "Raw spend: 11416.225223350484\n", + "After adstock: 11417.447445572707\n", + "After hill transform: 0.00032358293546424745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,840.74\n", + "Adstocked value: 55,841.08\n", + "Saturated value: 0.3498\n", + "Final response: 49989.4323\n", + "Raw spend: 55840.744635649826\n", + "After adstock: 55841.07796898316\n", + "After hill transform: 0.34980251482367686\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,971.38\n", + "Adstocked value: 2,971.71\n", + "Saturated value: 0.0047\n", + "Final response: 316.5862\n", + "Raw spend: 2971.376481930971\n", + "After adstock: 2971.7098152643043\n", + "After hill transform: 0.004712819896780867\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,828.24\n", + "Adstocked value: 7,828.42\n", + "Saturated value: 0.3623\n", + "Final response: 10138.6094\n", + "Raw spend: 7828.241803363577\n", + "After adstock: 7828.418273951812\n", + "After hill transform: 0.36232105709345563\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,411.82\n", + "Adstocked value: 11,413.04\n", + "Saturated value: 0.0003\n", + "Final response: 174.5770\n", + "Raw spend: 11411.817259168512\n", + "After adstock: 11413.039481390735\n", + "After hill transform: 0.0003232088440353258\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,845.26\n", + "Adstocked value: 55,845.59\n", + "Saturated value: 0.3498\n", + "Final response: 49990.9730\n", + "Raw spend: 55845.2580191348\n", + "After adstock: 55845.59135246814\n", + "After hill transform: 0.349813295677437\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,229.95\n", + "Adstocked value: 3,230.28\n", + "Saturated value: 0.0059\n", + "Final response: 393.8922\n", + "Raw spend: 3229.947713123156\n", + "After adstock: 3230.2810464564895\n", + "After hill transform: 0.0058636260606757555\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,569.57\n", + "Adstocked value: 7,569.74\n", + "Saturated value: 0.3411\n", + "Final response: 9543.7584\n", + "Raw spend: 7569.565152874795\n", + "After adstock: 7569.74162346303\n", + "After hill transform: 0.34106300759035374\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,411.82\n", + "Adstocked value: 11,413.04\n", + "Saturated value: 0.0003\n", + "Final response: 174.5770\n", + "Raw spend: 11411.817259183414\n", + "After adstock: 11413.039481405636\n", + "After hill transform: 0.00032320884403658993\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,845.26\n", + "Adstocked value: 55,845.59\n", + "Saturated value: 0.3498\n", + "Final response: 49990.9730\n", + "Raw spend: 55845.2580191348\n", + "After adstock: 55845.59135246814\n", + "After hill transform: 0.349813295677437\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,229.95\n", + "Adstocked value: 3,230.28\n", + "Saturated value: 0.0059\n", + "Final response: 393.8922\n", + "Raw spend: 3229.947713123156\n", + "After adstock: 3230.2810464564895\n", + "After hill transform: 0.0058636260606757555\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,569.57\n", + "Adstocked value: 7,569.74\n", + "Saturated value: 0.3411\n", + "Final response: 9543.7584\n", + "Raw spend: 7569.565152874795\n", + "After adstock: 7569.74162346303\n", + "After hill transform: 0.34106300759035374\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,411.82\n", + "Adstocked value: 11,413.04\n", + "Saturated value: 0.0003\n", + "Final response: 174.5770\n", + "Raw spend: 11411.817259168512\n", + "After adstock: 11413.039481390735\n", + "After hill transform: 0.0003232088440353258\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,845.26\n", + "Adstocked value: 55,845.59\n", + "Saturated value: 0.3498\n", + "Final response: 49990.9730\n", + "Raw spend: 55845.2580191497\n", + "After adstock: 55845.59135248304\n", + "After hill transform: 0.3498132956774726\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,229.95\n", + "Adstocked value: 3,230.28\n", + "Saturated value: 0.0059\n", + "Final response: 393.8922\n", + "Raw spend: 3229.947713123156\n", + "After adstock: 3230.2810464564895\n", + "After hill transform: 0.0058636260606757555\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,569.57\n", + "Adstocked value: 7,569.74\n", + "Saturated value: 0.3411\n", + "Final response: 9543.7584\n", + "Raw spend: 7569.565152874795\n", + "After adstock: 7569.74162346303\n", + "After hill transform: 0.34106300759035374\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,411.82\n", + "Adstocked value: 11,413.04\n", + "Saturated value: 0.0003\n", + "Final response: 174.5770\n", + "Raw spend: 11411.817259168512\n", + "After adstock: 11413.039481390735\n", + "After hill transform: 0.0003232088440353258\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,845.26\n", + "Adstocked value: 55,845.59\n", + "Saturated value: 0.3498\n", + "Final response: 49990.9730\n", + "Raw spend: 55845.2580191348\n", + "After adstock: 55845.59135246814\n", + "After hill transform: 0.349813295677437\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,229.95\n", + "Adstocked value: 3,230.28\n", + "Saturated value: 0.0059\n", + "Final response: 393.8922\n", + "Raw spend: 3229.947713138057\n", + "After adstock: 3230.2810464713907\n", + "After hill transform: 0.005863626060746544\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,569.57\n", + "Adstocked value: 7,569.74\n", + "Saturated value: 0.3411\n", + "Final response: 9543.7584\n", + "Raw spend: 7569.565152874795\n", + "After adstock: 7569.74162346303\n", + "After hill transform: 0.34106300759035374\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,411.82\n", + "Adstocked value: 11,413.04\n", + "Saturated value: 0.0003\n", + "Final response: 174.5770\n", + "Raw spend: 11411.817259168512\n", + "After adstock: 11413.039481390735\n", + "After hill transform: 0.0003232088440353258\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,845.26\n", + "Adstocked value: 55,845.59\n", + "Saturated value: 0.3498\n", + "Final response: 49990.9730\n", + "Raw spend: 55845.2580191348\n", + "After adstock: 55845.59135246814\n", + "After hill transform: 0.349813295677437\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,229.95\n", + "Adstocked value: 3,230.28\n", + "Saturated value: 0.0059\n", + "Final response: 393.8922\n", + "Raw spend: 3229.947713123156\n", + "After adstock: 3230.2810464564895\n", + "After hill transform: 0.0058636260606757555\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,569.57\n", + "Adstocked value: 7,569.74\n", + "Saturated value: 0.3411\n", + "Final response: 9543.7584\n", + "Raw spend: 7569.565152889696\n", + "After adstock: 7569.741623477931\n", + "After hill transform: 0.3410630075915816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,460.30\n", + "Adstocked value: 11,461.53\n", + "Saturated value: 0.0003\n", + "Final response: 176.8083\n", + "Raw spend: 11460.304874001848\n", + "After adstock: 11461.52709622407\n", + "After hill transform: 0.0003273397194338843\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,795.61\n", + "Adstocked value: 55,795.94\n", + "Saturated value: 0.3497\n", + "Final response: 49974.0200\n", + "Raw spend: 55795.610790438106\n", + "After adstock: 55795.94412377144\n", + "After hill transform: 0.3496946667623189\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 385.66\n", + "Adstocked value: 386.00\n", + "Saturated value: 0.0000\n", + "Final response: 1.4756\n", + "Raw spend: 385.66358107912265\n", + "After adstock: 385.99691441245596\n", + "After hill transform: 2.1966664896315454e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 10,415.01\n", + "Adstocked value: 10,415.19\n", + "Saturated value: 0.5565\n", + "Final response: 15572.9229\n", + "Raw spend: 10415.008898711698\n", + "After adstock: 10415.185369299934\n", + "After hill transform: 0.5565258147282068\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,416.67\n", + "Adstocked value: 11,417.89\n", + "Saturated value: 0.0003\n", + "Final response: 174.7993\n", + "Raw spend: 11416.666020651846\n", + "After adstock: 11417.888242874069\n", + "After hill transform: 0.0003236203605310231\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,840.29\n", + "Adstocked value: 55,840.63\n", + "Saturated value: 0.3498\n", + "Final response: 49989.2782\n", + "Raw spend: 55840.29329626513\n", + "After adstock: 55840.62662959847\n", + "After hill transform: 0.3498014366963439\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,945.52\n", + "Adstocked value: 2,945.85\n", + "Saturated value: 0.0046\n", + "Final response: 309.4190\n", + "Raw spend: 2945.519299918753\n", + "After adstock: 2945.8526332520864\n", + "After hill transform: 0.004606126228832867\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,854.11\n", + "Adstocked value: 7,854.29\n", + "Saturated value: 0.3644\n", + "Final response: 10197.8764\n", + "Raw spend: 7854.109527458485\n", + "After adstock: 7854.28599804672\n", + "After hill transform: 0.36443906595651776\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,412.30\n", + "Adstocked value: 11,413.52\n", + "Saturated value: 0.0003\n", + "Final response: 174.5992\n", + "Raw spend: 11412.302135316846\n", + "After adstock: 11413.524357539069\n", + "After hill transform: 0.00032324997999626416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,844.76\n", + "Adstocked value: 55,845.09\n", + "Saturated value: 0.3498\n", + "Final response: 49990.8035\n", + "Raw spend: 55844.76154684783\n", + "After adstock: 55845.09488018117\n", + "After hill transform: 0.34981210981841315\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,201.50\n", + "Adstocked value: 3,201.84\n", + "Saturated value: 0.0057\n", + "Final response: 384.8793\n", + "Raw spend: 3201.5048718027156\n", + "After adstock: 3201.838205136049\n", + "After hill transform: 0.0057294563219820824\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,598.02\n", + "Adstocked value: 7,598.20\n", + "Saturated value: 0.3434\n", + "Final response: 9609.3506\n", + "Raw spend: 7598.019590333164\n", + "After adstock: 7598.196060921399\n", + "After hill transform: 0.34340706162078305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,412.30\n", + "Adstocked value: 11,413.52\n", + "Saturated value: 0.0003\n", + "Final response: 174.5992\n", + "Raw spend: 11412.302135331747\n", + "After adstock: 11413.52435755397\n", + "After hill transform: 0.00032324997999752845\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,844.76\n", + "Adstocked value: 55,845.09\n", + "Saturated value: 0.3498\n", + "Final response: 49990.8035\n", + "Raw spend: 55844.76154684783\n", + "After adstock: 55845.09488018117\n", + "After hill transform: 0.34981210981841315\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,201.50\n", + "Adstocked value: 3,201.84\n", + "Saturated value: 0.0057\n", + "Final response: 384.8793\n", + "Raw spend: 3201.5048718027156\n", + "After adstock: 3201.838205136049\n", + "After hill transform: 0.0057294563219820824\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,598.02\n", + "Adstocked value: 7,598.20\n", + "Saturated value: 0.3434\n", + "Final response: 9609.3506\n", + "Raw spend: 7598.019590333164\n", + "After adstock: 7598.196060921399\n", + "After hill transform: 0.34340706162078305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,412.30\n", + "Adstocked value: 11,413.52\n", + "Saturated value: 0.0003\n", + "Final response: 174.5992\n", + "Raw spend: 11412.302135316846\n", + "After adstock: 11413.524357539069\n", + "After hill transform: 0.00032324997999626416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,844.76\n", + "Adstocked value: 55,845.09\n", + "Saturated value: 0.3498\n", + "Final response: 49990.8035\n", + "Raw spend: 55844.761546862734\n", + "After adstock: 55845.09488019607\n", + "After hill transform: 0.34981210981844874\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,201.50\n", + "Adstocked value: 3,201.84\n", + "Saturated value: 0.0057\n", + "Final response: 384.8793\n", + "Raw spend: 3201.5048718027156\n", + "After adstock: 3201.838205136049\n", + "After hill transform: 0.0057294563219820824\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,598.02\n", + "Adstocked value: 7,598.20\n", + "Saturated value: 0.3434\n", + "Final response: 9609.3506\n", + "Raw spend: 7598.019590333164\n", + "After adstock: 7598.196060921399\n", + "After hill transform: 0.34340706162078305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,412.30\n", + "Adstocked value: 11,413.52\n", + "Saturated value: 0.0003\n", + "Final response: 174.5992\n", + "Raw spend: 11412.302135316846\n", + "After adstock: 11413.524357539069\n", + "After hill transform: 0.00032324997999626416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,844.76\n", + "Adstocked value: 55,845.09\n", + "Saturated value: 0.3498\n", + "Final response: 49990.8035\n", + "Raw spend: 55844.76154684783\n", + "After adstock: 55845.09488018117\n", + "After hill transform: 0.34981210981841315\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,201.50\n", + "Adstocked value: 3,201.84\n", + "Saturated value: 0.0057\n", + "Final response: 384.8793\n", + "Raw spend: 3201.5048718176167\n", + "After adstock: 3201.83820515095\n", + "After hill transform: 0.0057294563220518764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,598.02\n", + "Adstocked value: 7,598.20\n", + "Saturated value: 0.3434\n", + "Final response: 9609.3506\n", + "Raw spend: 7598.019590333164\n", + "After adstock: 7598.196060921399\n", + "After hill transform: 0.34340706162078305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,412.30\n", + "Adstocked value: 11,413.52\n", + "Saturated value: 0.0003\n", + "Final response: 174.5992\n", + "Raw spend: 11412.302135316846\n", + "After adstock: 11413.524357539069\n", + "After hill transform: 0.00032324997999626416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,844.76\n", + "Adstocked value: 55,845.09\n", + "Saturated value: 0.3498\n", + "Final response: 49990.8035\n", + "Raw spend: 55844.76154684783\n", + "After adstock: 55845.09488018117\n", + "After hill transform: 0.34981210981841315\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,201.50\n", + "Adstocked value: 3,201.84\n", + "Saturated value: 0.0057\n", + "Final response: 384.8793\n", + "Raw spend: 3201.5048718027156\n", + "After adstock: 3201.838205136049\n", + "After hill transform: 0.0057294563219820824\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,598.02\n", + "Adstocked value: 7,598.20\n", + "Saturated value: 0.3434\n", + "Final response: 9609.3506\n", + "Raw spend: 7598.019590348065\n", + "After adstock: 7598.1960609363005\n", + "After hill transform: 0.3434070616220103\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,411.60\n", + "Adstocked value: 11,412.82\n", + "Saturated value: 0.0003\n", + "Final response: 174.5669\n", + "Raw spend: 11411.596446822881\n", + "After adstock: 11412.818669045104\n", + "After hill transform: 0.0003231901118953111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,844.35\n", + "Adstocked value: 55,844.68\n", + "Saturated value: 0.3498\n", + "Final response: 49990.6635\n", + "Raw spend: 55844.351268510145\n", + "After adstock: 55844.68460184348\n", + "After hill transform: 0.3498111298331534\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,201.07\n", + "Adstocked value: 3,201.40\n", + "Saturated value: 0.0057\n", + "Final response: 384.7418\n", + "Raw spend: 3201.0677379961444\n", + "After adstock: 3201.401071329478\n", + "After hill transform: 0.005727409107092999\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,599.57\n", + "Adstocked value: 7,599.75\n", + "Saturated value: 0.3435\n", + "Final response: 9612.9299\n", + "Raw spend: 7599.572690901608\n", + "After adstock: 7599.749161489844\n", + "After hill transform: 0.34353497277296463\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,411.60\n", + "Adstocked value: 11,412.82\n", + "Saturated value: 0.0003\n", + "Final response: 174.5669\n", + "Raw spend: 11411.596446837782\n", + "After adstock: 11412.818669060005\n", + "After hill transform: 0.0003231901118965751\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,844.35\n", + "Adstocked value: 55,844.68\n", + "Saturated value: 0.3498\n", + "Final response: 49990.6635\n", + "Raw spend: 55844.351268510145\n", + "After adstock: 55844.68460184348\n", + "After hill transform: 0.3498111298331534\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,201.07\n", + "Adstocked value: 3,201.40\n", + "Saturated value: 0.0057\n", + "Final response: 384.7418\n", + "Raw spend: 3201.0677379961444\n", + "After adstock: 3201.401071329478\n", + "After hill transform: 0.005727409107092999\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,599.57\n", + "Adstocked value: 7,599.75\n", + "Saturated value: 0.3435\n", + "Final response: 9612.9299\n", + "Raw spend: 7599.572690901608\n", + "After adstock: 7599.749161489844\n", + "After hill transform: 0.34353497277296463\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,411.60\n", + "Adstocked value: 11,412.82\n", + "Saturated value: 0.0003\n", + "Final response: 174.5669\n", + "Raw spend: 11411.596446822881\n", + "After adstock: 11412.818669045104\n", + "After hill transform: 0.0003231901118953111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,844.35\n", + "Adstocked value: 55,844.68\n", + "Saturated value: 0.3498\n", + "Final response: 49990.6635\n", + "Raw spend: 55844.351268525046\n", + "After adstock: 55844.68460185838\n", + "After hill transform: 0.3498111298331889\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,201.07\n", + "Adstocked value: 3,201.40\n", + "Saturated value: 0.0057\n", + "Final response: 384.7418\n", + "Raw spend: 3201.0677379961444\n", + "After adstock: 3201.401071329478\n", + "After hill transform: 0.005727409107092999\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,599.57\n", + "Adstocked value: 7,599.75\n", + "Saturated value: 0.3435\n", + "Final response: 9612.9299\n", + "Raw spend: 7599.572690901608\n", + "After adstock: 7599.749161489844\n", + "After hill transform: 0.34353497277296463\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,411.60\n", + "Adstocked value: 11,412.82\n", + "Saturated value: 0.0003\n", + "Final response: 174.5669\n", + "Raw spend: 11411.596446822881\n", + "After adstock: 11412.818669045104\n", + "After hill transform: 0.0003231901118953111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,844.35\n", + "Adstocked value: 55,844.68\n", + "Saturated value: 0.3498\n", + "Final response: 49990.6635\n", + "Raw spend: 55844.351268510145\n", + "After adstock: 55844.68460184348\n", + "After hill transform: 0.3498111298331534\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,201.07\n", + "Adstocked value: 3,201.40\n", + "Saturated value: 0.0057\n", + "Final response: 384.7418\n", + "Raw spend: 3201.0677380110455\n", + "After adstock: 3201.401071344379\n", + "After hill transform: 0.005727409107162778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,599.57\n", + "Adstocked value: 7,599.75\n", + "Saturated value: 0.3435\n", + "Final response: 9612.9299\n", + "Raw spend: 7599.572690901608\n", + "After adstock: 7599.749161489844\n", + "After hill transform: 0.34353497277296463\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,411.60\n", + "Adstocked value: 11,412.82\n", + "Saturated value: 0.0003\n", + "Final response: 174.5669\n", + "Raw spend: 11411.596446822881\n", + "After adstock: 11412.818669045104\n", + "After hill transform: 0.0003231901118953111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,844.35\n", + "Adstocked value: 55,844.68\n", + "Saturated value: 0.3498\n", + "Final response: 49990.6635\n", + "Raw spend: 55844.351268510145\n", + "After adstock: 55844.68460184348\n", + "After hill transform: 0.3498111298331534\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,201.07\n", + "Adstocked value: 3,201.40\n", + "Saturated value: 0.0057\n", + "Final response: 384.7418\n", + "Raw spend: 3201.0677379961444\n", + "After adstock: 3201.401071329478\n", + "After hill transform: 0.005727409107092999\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,599.57\n", + "Adstocked value: 7,599.75\n", + "Saturated value: 0.3435\n", + "Final response: 9612.9299\n", + "Raw spend: 7599.57269091651\n", + "After adstock: 7599.749161504745\n", + "After hill transform: 0.3435349727741918\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,408.07\n", + "Adstocked value: 11,409.29\n", + "Saturated value: 0.0003\n", + "Final response: 174.4053\n", + "Raw spend: 11408.069222268501\n", + "After adstock: 11409.291444490724\n", + "After hill transform: 0.0003228909853873522\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,842.30\n", + "Adstocked value: 55,842.63\n", + "Saturated value: 0.3498\n", + "Final response: 49989.9620\n", + "Raw spend: 55842.29621312765\n", + "After adstock: 55842.62954646099\n", + "After hill transform: 0.34980622106654047\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,198.88\n", + "Adstocked value: 3,199.22\n", + "Saturated value: 0.0057\n", + "Final response: 384.0550\n", + "Raw spend: 3198.8832879726997\n", + "After adstock: 3199.216621306033\n", + "After hill transform: 0.005717185452255141\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,607.34\n", + "Adstocked value: 7,607.52\n", + "Saturated value: 0.3442\n", + "Final response: 9630.8276\n", + "Raw spend: 7607.339420861924\n", + "After adstock: 7607.515891450159\n", + "After hill transform: 0.3441745776643664\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,408.07\n", + "Adstocked value: 11,409.29\n", + "Saturated value: 0.0003\n", + "Final response: 174.4053\n", + "Raw spend: 11408.069222283402\n", + "After adstock: 11409.291444505625\n", + "After hill transform: 0.00032289098538861553\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,842.30\n", + "Adstocked value: 55,842.63\n", + "Saturated value: 0.3498\n", + "Final response: 49989.9620\n", + "Raw spend: 55842.29621312765\n", + "After adstock: 55842.62954646099\n", + "After hill transform: 0.34980622106654047\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,198.88\n", + "Adstocked value: 3,199.22\n", + "Saturated value: 0.0057\n", + "Final response: 384.0550\n", + "Raw spend: 3198.8832879726997\n", + "After adstock: 3199.216621306033\n", + "After hill transform: 0.005717185452255141\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,607.34\n", + "Adstocked value: 7,607.52\n", + "Saturated value: 0.3442\n", + "Final response: 9630.8276\n", + "Raw spend: 7607.339420861924\n", + "After adstock: 7607.515891450159\n", + "After hill transform: 0.3441745776643664\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,408.07\n", + "Adstocked value: 11,409.29\n", + "Saturated value: 0.0003\n", + "Final response: 174.4053\n", + "Raw spend: 11408.069222268501\n", + "After adstock: 11409.291444490724\n", + "After hill transform: 0.0003228909853873522\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,842.30\n", + "Adstocked value: 55,842.63\n", + "Saturated value: 0.3498\n", + "Final response: 49989.9620\n", + "Raw spend: 55842.29621314255\n", + "After adstock: 55842.62954647589\n", + "After hill transform: 0.3498062210665761\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,198.88\n", + "Adstocked value: 3,199.22\n", + "Saturated value: 0.0057\n", + "Final response: 384.0550\n", + "Raw spend: 3198.8832879726997\n", + "After adstock: 3199.216621306033\n", + "After hill transform: 0.005717185452255141\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,607.34\n", + "Adstocked value: 7,607.52\n", + "Saturated value: 0.3442\n", + "Final response: 9630.8276\n", + "Raw spend: 7607.339420861924\n", + "After adstock: 7607.515891450159\n", + "After hill transform: 0.3441745776643664\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,408.07\n", + "Adstocked value: 11,409.29\n", + "Saturated value: 0.0003\n", + "Final response: 174.4053\n", + "Raw spend: 11408.069222268501\n", + "After adstock: 11409.291444490724\n", + "After hill transform: 0.0003228909853873522\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,842.30\n", + "Adstocked value: 55,842.63\n", + "Saturated value: 0.3498\n", + "Final response: 49989.9620\n", + "Raw spend: 55842.29621312765\n", + "After adstock: 55842.62954646099\n", + "After hill transform: 0.34980622106654047\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,198.88\n", + "Adstocked value: 3,199.22\n", + "Saturated value: 0.0057\n", + "Final response: 384.0550\n", + "Raw spend: 3198.883287987601\n", + "After adstock: 3199.2166213209343\n", + "After hill transform: 0.005717185452324844\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,607.34\n", + "Adstocked value: 7,607.52\n", + "Saturated value: 0.3442\n", + "Final response: 9630.8276\n", + "Raw spend: 7607.339420861924\n", + "After adstock: 7607.515891450159\n", + "After hill transform: 0.3441745776643664\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,408.07\n", + "Adstocked value: 11,409.29\n", + "Saturated value: 0.0003\n", + "Final response: 174.4053\n", + "Raw spend: 11408.069222268501\n", + "After adstock: 11409.291444490724\n", + "After hill transform: 0.0003228909853873522\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,842.30\n", + "Adstocked value: 55,842.63\n", + "Saturated value: 0.3498\n", + "Final response: 49989.9620\n", + "Raw spend: 55842.29621312765\n", + "After adstock: 55842.62954646099\n", + "After hill transform: 0.34980622106654047\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,198.88\n", + "Adstocked value: 3,199.22\n", + "Saturated value: 0.0057\n", + "Final response: 384.0550\n", + "Raw spend: 3198.8832879726997\n", + "After adstock: 3199.216621306033\n", + "After hill transform: 0.005717185452255141\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,607.34\n", + "Adstocked value: 7,607.52\n", + "Saturated value: 0.3442\n", + "Final response: 9630.8276\n", + "Raw spend: 7607.339420876825\n", + "After adstock: 7607.51589146506\n", + "After hill transform: 0.34417457766559345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,390.44\n", + "Adstocked value: 11,391.66\n", + "Saturated value: 0.0003\n", + "Final response: 173.5992\n", + "Raw spend: 11390.437489855702\n", + "After adstock: 11391.659712077924\n", + "After hill transform: 0.0003213984888287168\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,832.03\n", + "Adstocked value: 55,832.36\n", + "Saturated value: 0.3498\n", + "Final response: 49986.4566\n", + "Raw spend: 55832.02812222041\n", + "After adstock: 55832.36145555374\n", + "After hill transform: 0.3497816921685\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,187.96\n", + "Adstocked value: 3,188.30\n", + "Saturated value: 0.0057\n", + "Final response: 380.6331\n", + "Raw spend: 3187.963524500569\n", + "After adstock: 3188.2968578339023\n", + "After hill transform: 0.005666246366014112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,646.16\n", + "Adstocked value: 7,646.34\n", + "Saturated value: 0.3474\n", + "Final response: 9720.2453\n", + "Raw spend: 7646.159007654097\n", + "After adstock: 7646.335478242332\n", + "After hill transform: 0.34737007800582115\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,406.31\n", + "Adstocked value: 11,407.53\n", + "Saturated value: 0.0003\n", + "Final response: 174.3246\n", + "Raw spend: 11406.306049027222\n", + "After adstock: 11407.528271249445\n", + "After hill transform: 0.0003227415284976407\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,841.27\n", + "Adstocked value: 55,841.60\n", + "Saturated value: 0.3498\n", + "Final response: 49989.6115\n", + "Raw spend: 55841.269404036924\n", + "After adstock: 55841.60273737026\n", + "After hill transform: 0.34980376834394816\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,197.79\n", + "Adstocked value: 3,198.12\n", + "Saturated value: 0.0057\n", + "Final response: 383.7120\n", + "Raw spend: 3197.7913116254867\n", + "After adstock: 3198.12464495882\n", + "After hill transform: 0.005712078980236987\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,611.22\n", + "Adstocked value: 7,611.40\n", + "Saturated value: 0.3445\n", + "Final response: 9639.7722\n", + "Raw spend: 7611.221379541141\n", + "After adstock: 7611.397850129376\n", + "After hill transform: 0.3444942313839989\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,406.31\n", + "Adstocked value: 11,407.53\n", + "Saturated value: 0.0003\n", + "Final response: 174.3246\n", + "Raw spend: 11406.306049042123\n", + "After adstock: 11407.528271264346\n", + "After hill transform: 0.00032274152849890364\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,841.27\n", + "Adstocked value: 55,841.60\n", + "Saturated value: 0.3498\n", + "Final response: 49989.6115\n", + "Raw spend: 55841.269404036924\n", + "After adstock: 55841.60273737026\n", + "After hill transform: 0.34980376834394816\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,197.79\n", + "Adstocked value: 3,198.12\n", + "Saturated value: 0.0057\n", + "Final response: 383.7120\n", + "Raw spend: 3197.7913116254867\n", + "After adstock: 3198.12464495882\n", + "After hill transform: 0.005712078980236987\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,611.22\n", + "Adstocked value: 7,611.40\n", + "Saturated value: 0.3445\n", + "Final response: 9639.7722\n", + "Raw spend: 7611.221379541141\n", + "After adstock: 7611.397850129376\n", + "After hill transform: 0.3444942313839989\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,406.31\n", + "Adstocked value: 11,407.53\n", + "Saturated value: 0.0003\n", + "Final response: 174.3246\n", + "Raw spend: 11406.306049027222\n", + "After adstock: 11407.528271249445\n", + "After hill transform: 0.0003227415284976407\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,841.27\n", + "Adstocked value: 55,841.60\n", + "Saturated value: 0.3498\n", + "Final response: 49989.6115\n", + "Raw spend: 55841.269404051825\n", + "After adstock: 55841.60273738516\n", + "After hill transform: 0.34980376834398375\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,197.79\n", + "Adstocked value: 3,198.12\n", + "Saturated value: 0.0057\n", + "Final response: 383.7120\n", + "Raw spend: 3197.7913116254867\n", + "After adstock: 3198.12464495882\n", + "After hill transform: 0.005712078980236987\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,611.22\n", + "Adstocked value: 7,611.40\n", + "Saturated value: 0.3445\n", + "Final response: 9639.7722\n", + "Raw spend: 7611.221379541141\n", + "After adstock: 7611.397850129376\n", + "After hill transform: 0.3444942313839989\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,406.31\n", + "Adstocked value: 11,407.53\n", + "Saturated value: 0.0003\n", + "Final response: 174.3246\n", + "Raw spend: 11406.306049027222\n", + "After adstock: 11407.528271249445\n", + "After hill transform: 0.0003227415284976407\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,841.27\n", + "Adstocked value: 55,841.60\n", + "Saturated value: 0.3498\n", + "Final response: 49989.6115\n", + "Raw spend: 55841.269404036924\n", + "After adstock: 55841.60273737026\n", + "After hill transform: 0.34980376834394816\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,197.79\n", + "Adstocked value: 3,198.12\n", + "Saturated value: 0.0057\n", + "Final response: 383.7120\n", + "Raw spend: 3197.791311640388\n", + "After adstock: 3198.1246449737214\n", + "After hill transform: 0.005712078980306651\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,611.22\n", + "Adstocked value: 7,611.40\n", + "Saturated value: 0.3445\n", + "Final response: 9639.7722\n", + "Raw spend: 7611.221379541141\n", + "After adstock: 7611.397850129376\n", + "After hill transform: 0.3444942313839989\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,406.31\n", + "Adstocked value: 11,407.53\n", + "Saturated value: 0.0003\n", + "Final response: 174.3246\n", + "Raw spend: 11406.306049027222\n", + "After adstock: 11407.528271249445\n", + "After hill transform: 0.0003227415284976407\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,841.27\n", + "Adstocked value: 55,841.60\n", + "Saturated value: 0.3498\n", + "Final response: 49989.6115\n", + "Raw spend: 55841.269404036924\n", + "After adstock: 55841.60273737026\n", + "After hill transform: 0.34980376834394816\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,197.79\n", + "Adstocked value: 3,198.12\n", + "Saturated value: 0.0057\n", + "Final response: 383.7120\n", + "Raw spend: 3197.7913116254867\n", + "After adstock: 3198.12464495882\n", + "After hill transform: 0.005712078980236987\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,611.22\n", + "Adstocked value: 7,611.40\n", + "Saturated value: 0.3445\n", + "Final response: 9639.7722\n", + "Raw spend: 7611.221379556042\n", + "After adstock: 7611.397850144277\n", + "After hill transform: 0.34449423138522584\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,318.15\n", + "Adstocked value: 11,319.37\n", + "Saturated value: 0.0003\n", + "Final response: 170.3200\n", + "Raw spend: 11318.148465083023\n", + "After adstock: 11319.370687305245\n", + "After hill transform: 0.00031532736717370606\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,789.93\n", + "Adstocked value: 55,790.26\n", + "Saturated value: 0.3497\n", + "Final response: 49972.0800\n", + "Raw spend: 55789.93166439258\n", + "After adstock: 55790.26499772591\n", + "After hill transform: 0.34968109130819386\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,143.18\n", + "Adstocked value: 3,143.51\n", + "Saturated value: 0.0055\n", + "Final response: 366.7936\n", + "Raw spend: 3143.175058150187\n", + "After adstock: 3143.5083914835204\n", + "After hill transform: 0.0054602264784782565\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,805.33\n", + "Adstocked value: 7,805.51\n", + "Saturated value: 0.3604\n", + "Final response: 10086.0831\n", + "Raw spend: 7805.332956604987\n", + "After adstock: 7805.509427193222\n", + "After hill transform: 0.36044393576756273\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.49\n", + "Adstocked value: 11,398.71\n", + "Saturated value: 0.0003\n", + "Final response: 173.9214\n", + "Raw spend: 11397.490290632802\n", + "After adstock: 11398.712512855025\n", + "After hill transform: 0.00032199494409310906\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.14\n", + "Adstocked value: 55,836.47\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8589\n", + "Raw spend: 55836.13563007249\n", + "After adstock: 55836.46896340582\n", + "After hill transform: 0.3497915048221924\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.33\n", + "Adstocked value: 3,192.66\n", + "Saturated value: 0.0057\n", + "Final response: 381.9991\n", + "Raw spend: 3192.3296862779566\n", + "After adstock: 3192.66301961129\n", + "After hill transform: 0.005686580379464362\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.63\n", + "Adstocked value: 7,630.81\n", + "Saturated value: 0.3461\n", + "Final response: 9684.4892\n", + "Raw spend: 7630.632537247526\n", + "After adstock: 7630.809007835761\n", + "After hill transform: 0.3460922721641803\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,405.42\n", + "Adstocked value: 11,406.65\n", + "Saturated value: 0.0003\n", + "Final response: 174.2843\n", + "Raw spend: 11405.42447318778\n", + "After adstock: 11406.646695410003\n", + "After hill transform: 0.0003226668182433718\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,840.76\n", + "Adstocked value: 55,841.09\n", + "Saturated value: 0.3498\n", + "Final response: 49989.4362\n", + "Raw spend: 55840.75602664048\n", + "After adstock: 55841.08935997382\n", + "After hill transform: 0.34980254203357003\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,197.25\n", + "Adstocked value: 3,197.58\n", + "Saturated value: 0.0057\n", + "Final response: 383.5405\n", + "Raw spend: 3197.245149090734\n", + "After adstock: 3197.5784824240673\n", + "After hill transform: 0.005709525976809457\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,613.16\n", + "Adstocked value: 7,613.34\n", + "Saturated value: 0.3447\n", + "Final response: 9644.2447\n", + "Raw spend: 7613.162495311779\n", + "After adstock: 7613.338965900014\n", + "After hill transform: 0.3446540611295331\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,405.42\n", + "Adstocked value: 11,406.65\n", + "Saturated value: 0.0003\n", + "Final response: 174.2843\n", + "Raw spend: 11405.424473202682\n", + "After adstock: 11406.646695424904\n", + "After hill transform: 0.0003226668182446345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,840.76\n", + "Adstocked value: 55,841.09\n", + "Saturated value: 0.3498\n", + "Final response: 49989.4362\n", + "Raw spend: 55840.75602664048\n", + "After adstock: 55841.08935997382\n", + "After hill transform: 0.34980254203357003\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,197.25\n", + "Adstocked value: 3,197.58\n", + "Saturated value: 0.0057\n", + "Final response: 383.5405\n", + "Raw spend: 3197.245149090734\n", + "After adstock: 3197.5784824240673\n", + "After hill transform: 0.005709525976809457\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,613.16\n", + "Adstocked value: 7,613.34\n", + "Saturated value: 0.3447\n", + "Final response: 9644.2447\n", + "Raw spend: 7613.162495311779\n", + "After adstock: 7613.338965900014\n", + "After hill transform: 0.3446540611295331\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,405.42\n", + "Adstocked value: 11,406.65\n", + "Saturated value: 0.0003\n", + "Final response: 174.2843\n", + "Raw spend: 11405.42447318778\n", + "After adstock: 11406.646695410003\n", + "After hill transform: 0.0003226668182433718\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,840.76\n", + "Adstocked value: 55,841.09\n", + "Saturated value: 0.3498\n", + "Final response: 49989.4362\n", + "Raw spend: 55840.756026655385\n", + "After adstock: 55841.08935998872\n", + "After hill transform: 0.3498025420336057\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,197.25\n", + "Adstocked value: 3,197.58\n", + "Saturated value: 0.0057\n", + "Final response: 383.5405\n", + "Raw spend: 3197.245149090734\n", + "After adstock: 3197.5784824240673\n", + "After hill transform: 0.005709525976809457\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,613.16\n", + "Adstocked value: 7,613.34\n", + "Saturated value: 0.3447\n", + "Final response: 9644.2447\n", + "Raw spend: 7613.162495311779\n", + "After adstock: 7613.338965900014\n", + "After hill transform: 0.3446540611295331\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,405.42\n", + "Adstocked value: 11,406.65\n", + "Saturated value: 0.0003\n", + "Final response: 174.2843\n", + "Raw spend: 11405.42447318778\n", + "After adstock: 11406.646695410003\n", + "After hill transform: 0.0003226668182433718\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,840.76\n", + "Adstocked value: 55,841.09\n", + "Saturated value: 0.3498\n", + "Final response: 49989.4362\n", + "Raw spend: 55840.75602664048\n", + "After adstock: 55841.08935997382\n", + "After hill transform: 0.34980254203357003\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,197.25\n", + "Adstocked value: 3,197.58\n", + "Saturated value: 0.0057\n", + "Final response: 383.5405\n", + "Raw spend: 3197.245149105635\n", + "After adstock: 3197.5784824389684\n", + "After hill transform: 0.005709525976879103\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,613.16\n", + "Adstocked value: 7,613.34\n", + "Saturated value: 0.3447\n", + "Final response: 9644.2447\n", + "Raw spend: 7613.162495311779\n", + "After adstock: 7613.338965900014\n", + "After hill transform: 0.3446540611295331\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,405.42\n", + "Adstocked value: 11,406.65\n", + "Saturated value: 0.0003\n", + "Final response: 174.2843\n", + "Raw spend: 11405.42447318778\n", + "After adstock: 11406.646695410003\n", + "After hill transform: 0.0003226668182433718\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,840.76\n", + "Adstocked value: 55,841.09\n", + "Saturated value: 0.3498\n", + "Final response: 49989.4362\n", + "Raw spend: 55840.75602664048\n", + "After adstock: 55841.08935997382\n", + "After hill transform: 0.34980254203357003\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,197.25\n", + "Adstocked value: 3,197.58\n", + "Saturated value: 0.0057\n", + "Final response: 383.5405\n", + "Raw spend: 3197.245149090734\n", + "After adstock: 3197.5784824240673\n", + "After hill transform: 0.005709525976809457\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,613.16\n", + "Adstocked value: 7,613.34\n", + "Saturated value: 0.3447\n", + "Final response: 9644.2447\n", + "Raw spend: 7613.16249532668\n", + "After adstock: 7613.338965914915\n", + "After hill transform: 0.3446540611307601\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 10,964.53\n", + "Adstocked value: 10,965.76\n", + "Saturated value: 0.0003\n", + "Final response: 154.8722\n", + "Raw spend: 10964.532829379485\n", + "After adstock: 10965.755051601707\n", + "After hill transform: 0.00028672761765127536\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,584.36\n", + "Adstocked value: 55,584.70\n", + "Saturated value: 0.3492\n", + "Final response: 49901.7460\n", + "Raw spend: 55584.36197924334\n", + "After adstock: 55584.695312576674\n", + "After hill transform: 0.34918892712552824\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,924.06\n", + "Adstocked value: 2,924.40\n", + "Saturated value: 0.0045\n", + "Final response: 303.5476\n", + "Raw spend: 2924.061899865339\n", + "After adstock: 2924.3952331986725\n", + "After hill transform: 0.004518723087435965\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,583.63\n", + "Adstocked value: 8,583.81\n", + "Saturated value: 0.4232\n", + "Final response: 11842.1817\n", + "Raw spend: 8583.631435742613\n", + "After adstock: 8583.807906330849\n", + "After hill transform: 0.4232012110075793\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,361.34\n", + "Adstocked value: 11,362.56\n", + "Saturated value: 0.0003\n", + "Final response: 172.2740\n", + "Raw spend: 11361.33530880695\n", + "After adstock: 11362.557531029173\n", + "After hill transform: 0.00031894509853654064\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,815.12\n", + "Adstocked value: 55,815.45\n", + "Saturated value: 0.3497\n", + "Final response: 49980.6821\n", + "Raw spend: 55815.11662190077\n", + "After adstock: 55815.44995523411\n", + "After hill transform: 0.3497412850801074\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,169.93\n", + "Adstocked value: 3,170.26\n", + "Saturated value: 0.0056\n", + "Final response: 375.0221\n", + "Raw spend: 3169.9268241681943\n", + "After adstock: 3170.260157501528\n", + "After hill transform: 0.005582718254824398\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,710.21\n", + "Adstocked value: 7,710.39\n", + "Saturated value: 0.3526\n", + "Final response: 9867.6250\n", + "Raw spend: 7710.209389354863\n", + "After adstock: 7710.385859943098\n", + "After hill transform: 0.35263694924895655\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,401.02\n", + "Adstocked value: 11,402.24\n", + "Saturated value: 0.0003\n", + "Final response: 174.0825\n", + "Raw spend: 11401.015556749699\n", + "After adstock: 11402.237778971921\n", + "After hill transform: 0.00032229335187463845\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,838.19\n", + "Adstocked value: 55,838.53\n", + "Saturated value: 0.3498\n", + "Final response: 49988.5609\n", + "Raw spend: 55838.19208616651\n", + "After adstock: 55838.52541949985\n", + "After hill transform: 0.349796417381008\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,194.51\n", + "Adstocked value: 3,194.85\n", + "Saturated value: 0.0057\n", + "Final response: 382.6834\n", + "Raw spend: 3194.51331659848\n", + "After adstock: 3194.8466499318133\n", + "After hill transform: 0.005696766678923442\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,622.87\n", + "Adstocked value: 7,623.04\n", + "Saturated value: 0.3455\n", + "Final response: 9666.6023\n", + "Raw spend: 7622.867184716088\n", + "After adstock: 7623.043655304323\n", + "After hill transform: 0.3454530517657243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,401.02\n", + "Adstocked value: 11,402.24\n", + "Saturated value: 0.0003\n", + "Final response: 174.0825\n", + "Raw spend: 11401.0155567646\n", + "After adstock: 11402.237778986822\n", + "After hill transform: 0.00032229335187590024\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,838.19\n", + "Adstocked value: 55,838.53\n", + "Saturated value: 0.3498\n", + "Final response: 49988.5609\n", + "Raw spend: 55838.19208616651\n", + "After adstock: 55838.52541949985\n", + "After hill transform: 0.349796417381008\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,194.51\n", + "Adstocked value: 3,194.85\n", + "Saturated value: 0.0057\n", + "Final response: 382.6834\n", + "Raw spend: 3194.51331659848\n", + "After adstock: 3194.8466499318133\n", + "After hill transform: 0.005696766678923442\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,622.87\n", + "Adstocked value: 7,623.04\n", + "Saturated value: 0.3455\n", + "Final response: 9666.6023\n", + "Raw spend: 7622.867184716088\n", + "After adstock: 7623.043655304323\n", + "After hill transform: 0.3454530517657243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,401.02\n", + "Adstocked value: 11,402.24\n", + "Saturated value: 0.0003\n", + "Final response: 174.0825\n", + "Raw spend: 11401.015556749699\n", + "After adstock: 11402.237778971921\n", + "After hill transform: 0.00032229335187463845\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,838.19\n", + "Adstocked value: 55,838.53\n", + "Saturated value: 0.3498\n", + "Final response: 49988.5609\n", + "Raw spend: 55838.192086181414\n", + "After adstock: 55838.52541951475\n", + "After hill transform: 0.34979641738104356\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,194.51\n", + "Adstocked value: 3,194.85\n", + "Saturated value: 0.0057\n", + "Final response: 382.6834\n", + "Raw spend: 3194.51331659848\n", + "After adstock: 3194.8466499318133\n", + "After hill transform: 0.005696766678923442\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,622.87\n", + "Adstocked value: 7,623.04\n", + "Saturated value: 0.3455\n", + "Final response: 9666.6023\n", + "Raw spend: 7622.867184716088\n", + "After adstock: 7623.043655304323\n", + "After hill transform: 0.3454530517657243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,401.02\n", + "Adstocked value: 11,402.24\n", + "Saturated value: 0.0003\n", + "Final response: 174.0825\n", + "Raw spend: 11401.015556749699\n", + "After adstock: 11402.237778971921\n", + "After hill transform: 0.00032229335187463845\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,838.19\n", + "Adstocked value: 55,838.53\n", + "Saturated value: 0.3498\n", + "Final response: 49988.5609\n", + "Raw spend: 55838.19208616651\n", + "After adstock: 55838.52541949985\n", + "After hill transform: 0.349796417381008\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,194.51\n", + "Adstocked value: 3,194.85\n", + "Saturated value: 0.0057\n", + "Final response: 382.6834\n", + "Raw spend: 3194.513316613381\n", + "After adstock: 3194.8466499467145\n", + "After hill transform: 0.005696766678992991\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,622.87\n", + "Adstocked value: 7,623.04\n", + "Saturated value: 0.3455\n", + "Final response: 9666.6023\n", + "Raw spend: 7622.867184716088\n", + "After adstock: 7623.043655304323\n", + "After hill transform: 0.3454530517657243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,401.02\n", + "Adstocked value: 11,402.24\n", + "Saturated value: 0.0003\n", + "Final response: 174.0825\n", + "Raw spend: 11401.015556749699\n", + "After adstock: 11402.237778971921\n", + "After hill transform: 0.00032229335187463845\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,838.19\n", + "Adstocked value: 55,838.53\n", + "Saturated value: 0.3498\n", + "Final response: 49988.5609\n", + "Raw spend: 55838.19208616651\n", + "After adstock: 55838.52541949985\n", + "After hill transform: 0.349796417381008\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,194.51\n", + "Adstocked value: 3,194.85\n", + "Saturated value: 0.0057\n", + "Final response: 382.6834\n", + "Raw spend: 3194.51331659848\n", + "After adstock: 3194.8466499318133\n", + "After hill transform: 0.005696766678923442\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,622.87\n", + "Adstocked value: 7,623.04\n", + "Saturated value: 0.3455\n", + "Final response: 9666.6023\n", + "Raw spend: 7622.867184730989\n", + "After adstock: 7623.043655319224\n", + "After hill transform: 0.345453051766951\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 9,196.55\n", + "Adstocked value: 9,197.77\n", + "Saturated value: 0.0002\n", + "Final response: 91.4566\n", + "Raw spend: 9196.548461813658\n", + "After adstock: 9197.77068403588\n", + "After hill transform: 0.00016932111896625926\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,556.02\n", + "Adstocked value: 54,556.35\n", + "Saturated value: 0.3467\n", + "Final response: 49546.6619\n", + "Raw spend: 54556.02082453112\n", + "After adstock: 54556.35415786446\n", + "After hill transform: 0.34670421580419947\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,828.79\n", + "Adstocked value: 1,829.12\n", + "Saturated value: 0.0013\n", + "Final response: 88.5365\n", + "Raw spend: 1828.7874470661666\n", + "After adstock: 1829.1207803994998\n", + "After hill transform: 0.001317987158572034\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,475.23\n", + "Adstocked value: 12,475.41\n", + "Saturated value: 0.6744\n", + "Final response: 18870.4504\n", + "Raw spend: 12475.231410819833\n", + "After adstock: 12475.40788140807\n", + "After hill transform: 0.6743687648695237\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,180.57\n", + "Adstocked value: 11,181.79\n", + "Saturated value: 0.0003\n", + "Final response: 164.1934\n", + "Raw spend: 11180.568847256094\n", + "After adstock: 11181.791069478317\n", + "After hill transform: 0.00030398478290899033\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,709.97\n", + "Adstocked value: 55,710.31\n", + "Saturated value: 0.3495\n", + "Final response: 49944.7488\n", + "Raw spend: 55709.974960002975\n", + "After adstock: 55710.30829333631\n", + "After hill transform: 0.34948984088201646\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,057.94\n", + "Adstocked value: 3,058.27\n", + "Saturated value: 0.0051\n", + "Final response: 341.3181\n", + "Raw spend: 3057.9407296452487\n", + "After adstock: 3058.274062978582\n", + "After hill transform: 0.005080987986158675\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,108.10\n", + "Adstocked value: 8,108.28\n", + "Saturated value: 0.3851\n", + "Final response: 10776.9319\n", + "Raw spend: 8108.103607326462\n", + "After adstock: 8108.280077914697\n", + "After hill transform: 0.3851326335403565\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,378.97\n", + "Adstocked value: 11,380.19\n", + "Saturated value: 0.0003\n", + "Final response: 173.0763\n", + "Raw spend: 11378.970885800338\n", + "After adstock: 11380.19310802256\n", + "After hill transform: 0.00032043032941299804\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,825.37\n", + "Adstocked value: 55,825.70\n", + "Saturated value: 0.3498\n", + "Final response: 49984.1835\n", + "Raw spend: 55825.37037355016\n", + "After adstock: 55825.7037068835\n", + "After hill transform: 0.3497657858395912\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,180.86\n", + "Adstocked value: 3,181.19\n", + "Saturated value: 0.0056\n", + "Final response: 378.4160\n", + "Raw spend: 3180.856057903157\n", + "After adstock: 3181.1893912364903\n", + "After hill transform: 0.0056332409324085855\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,671.39\n", + "Adstocked value: 7,671.57\n", + "Saturated value: 0.3494\n", + "Final response: 9778.3280\n", + "Raw spend: 7671.3908269771255\n", + "After adstock: 7671.567297565361\n", + "After hill transform: 0.34944576666492627\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,398.81\n", + "Adstocked value: 11,400.03\n", + "Saturated value: 0.0003\n", + "Final response: 173.9817\n", + "Raw spend: 11398.811089654762\n", + "After adstock: 11400.033311876985\n", + "After hill transform: 0.00032210672592283075\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.91\n", + "Adstocked value: 55,837.24\n", + "Saturated value: 0.3498\n", + "Final response: 49988.1232\n", + "Raw spend: 55836.90991490488\n", + "After adstock: 55837.243248238214\n", + "After hill transform: 0.34979335448762783\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,193.15\n", + "Adstocked value: 3,193.48\n", + "Saturated value: 0.0057\n", + "Final response: 382.2553\n", + "Raw spend: 3193.1475907289473\n", + "After adstock: 3193.480924062281\n", + "After hill transform: 0.005690394470543588\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,627.72\n", + "Adstocked value: 7,627.90\n", + "Saturated value: 0.3459\n", + "Final response: 9677.7797\n", + "Raw spend: 7627.719548942191\n", + "After adstock: 7627.896019530426\n", + "After hill transform: 0.34585249474228547\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,398.81\n", + "Adstocked value: 11,400.03\n", + "Saturated value: 0.0003\n", + "Final response: 173.9817\n", + "Raw spend: 11398.811089669663\n", + "After adstock: 11400.033311891886\n", + "After hill transform: 0.00032210672592409206\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.91\n", + "Adstocked value: 55,837.24\n", + "Saturated value: 0.3498\n", + "Final response: 49988.1232\n", + "Raw spend: 55836.90991490488\n", + "After adstock: 55837.243248238214\n", + "After hill transform: 0.34979335448762783\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,193.15\n", + "Adstocked value: 3,193.48\n", + "Saturated value: 0.0057\n", + "Final response: 382.2553\n", + "Raw spend: 3193.1475907289473\n", + "After adstock: 3193.480924062281\n", + "After hill transform: 0.005690394470543588\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,627.72\n", + "Adstocked value: 7,627.90\n", + "Saturated value: 0.3459\n", + "Final response: 9677.7797\n", + "Raw spend: 7627.719548942191\n", + "After adstock: 7627.896019530426\n", + "After hill transform: 0.34585249474228547\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,398.81\n", + "Adstocked value: 11,400.03\n", + "Saturated value: 0.0003\n", + "Final response: 173.9817\n", + "Raw spend: 11398.811089654762\n", + "After adstock: 11400.033311876985\n", + "After hill transform: 0.00032210672592283075\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.91\n", + "Adstocked value: 55,837.24\n", + "Saturated value: 0.3498\n", + "Final response: 49988.1232\n", + "Raw spend: 55836.90991491978\n", + "After adstock: 55837.243248253115\n", + "After hill transform: 0.34979335448766335\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,193.15\n", + "Adstocked value: 3,193.48\n", + "Saturated value: 0.0057\n", + "Final response: 382.2553\n", + "Raw spend: 3193.1475907289473\n", + "After adstock: 3193.480924062281\n", + "After hill transform: 0.005690394470543588\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,627.72\n", + "Adstocked value: 7,627.90\n", + "Saturated value: 0.3459\n", + "Final response: 9677.7797\n", + "Raw spend: 7627.719548942191\n", + "After adstock: 7627.896019530426\n", + "After hill transform: 0.34585249474228547\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,398.81\n", + "Adstocked value: 11,400.03\n", + "Saturated value: 0.0003\n", + "Final response: 173.9817\n", + "Raw spend: 11398.811089654762\n", + "After adstock: 11400.033311876985\n", + "After hill transform: 0.00032210672592283075\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.91\n", + "Adstocked value: 55,837.24\n", + "Saturated value: 0.3498\n", + "Final response: 49988.1232\n", + "Raw spend: 55836.90991490488\n", + "After adstock: 55837.243248238214\n", + "After hill transform: 0.34979335448762783\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,193.15\n", + "Adstocked value: 3,193.48\n", + "Saturated value: 0.0057\n", + "Final response: 382.2553\n", + "Raw spend: 3193.1475907438485\n", + "After adstock: 3193.480924077182\n", + "After hill transform: 0.005690394470613091\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,627.72\n", + "Adstocked value: 7,627.90\n", + "Saturated value: 0.3459\n", + "Final response: 9677.7797\n", + "Raw spend: 7627.719548942191\n", + "After adstock: 7627.896019530426\n", + "After hill transform: 0.34585249474228547\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,398.81\n", + "Adstocked value: 11,400.03\n", + "Saturated value: 0.0003\n", + "Final response: 173.9817\n", + "Raw spend: 11398.811089654762\n", + "After adstock: 11400.033311876985\n", + "After hill transform: 0.00032210672592283075\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.91\n", + "Adstocked value: 55,837.24\n", + "Saturated value: 0.3498\n", + "Final response: 49988.1232\n", + "Raw spend: 55836.90991490488\n", + "After adstock: 55837.243248238214\n", + "After hill transform: 0.34979335448762783\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,193.15\n", + "Adstocked value: 3,193.48\n", + "Saturated value: 0.0057\n", + "Final response: 382.2553\n", + "Raw spend: 3193.1475907289473\n", + "After adstock: 3193.480924062281\n", + "After hill transform: 0.005690394470543588\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,627.72\n", + "Adstocked value: 7,627.90\n", + "Saturated value: 0.3459\n", + "Final response: 9677.7797\n", + "Raw spend: 7627.719548957092\n", + "After adstock: 7627.896019545327\n", + "After hill transform: 0.3458524947435121\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 9,073.20\n", + "Adstocked value: 9,074.42\n", + "Saturated value: 0.0002\n", + "Final response: 87.8307\n", + "Raw spend: 9073.197193228698\n", + "After adstock: 9074.41941545092\n", + "After hill transform: 0.0001626082995528426\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,483.74\n", + "Adstocked value: 54,484.07\n", + "Saturated value: 0.3465\n", + "Final response: 49521.4977\n", + "Raw spend: 54483.74091106077\n", + "After adstock: 54484.074244394105\n", + "After hill transform: 0.34652812840112956\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,751.79\n", + "Adstocked value: 1,752.12\n", + "Saturated value: 0.0012\n", + "Final response: 79.0699\n", + "Raw spend: 1751.7867913879386\n", + "After adstock: 1752.1201247212718\n", + "After hill transform: 0.001177064355689252\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.863248397434\n", + "After adstock: 12748.03971898567\n", + "After hill transform: 0.6874038368912276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,166.25\n", + "Adstocked value: 11,167.47\n", + "Saturated value: 0.0003\n", + "Final response: 163.5643\n", + "Raw spend: 11166.249700012157\n", + "After adstock: 11167.47192223438\n", + "After hill transform: 0.00030282011618827366\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,701.59\n", + "Adstocked value: 55,701.93\n", + "Saturated value: 0.3495\n", + "Final response: 49941.8818\n", + "Raw spend: 55701.59301452047\n", + "After adstock: 55701.926347853805\n", + "After hill transform: 0.349469778810567\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,049.01\n", + "Adstocked value: 3,049.34\n", + "Saturated value: 0.0050\n", + "Final response: 338.7141\n", + "Raw spend: 3049.0115107948463\n", + "After adstock: 3049.34484412818\n", + "After hill transform: 0.005042223665215149\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,139.73\n", + "Adstocked value: 8,139.91\n", + "Saturated value: 0.3877\n", + "Final response: 10848.6222\n", + "Raw spend: 8139.733918887716\n", + "After adstock: 8139.910389475951\n", + "After hill transform: 0.3876946130089314\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,375.55\n", + "Adstocked value: 11,376.78\n", + "Saturated value: 0.0003\n", + "Final response: 172.9207\n", + "Raw spend: 11375.5549506905\n", + "After adstock: 11376.777172912723\n", + "After hill transform: 0.0003201422877623119\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,823.38\n", + "Adstocked value: 55,823.71\n", + "Saturated value: 0.3498\n", + "Final response: 49983.5033\n", + "Raw spend: 55823.378224866436\n", + "After adstock: 55823.71155819977\n", + "After hill transform: 0.34976102600318104\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,178.73\n", + "Adstocked value: 3,179.07\n", + "Saturated value: 0.0056\n", + "Final response: 377.7555\n", + "Raw spend: 3178.733982735537\n", + "After adstock: 3179.0673160688707\n", + "After hill transform: 0.005623409384857301\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,678.92\n", + "Adstocked value: 7,679.10\n", + "Saturated value: 0.3501\n", + "Final response: 9795.6562\n", + "Raw spend: 7678.920985936744\n", + "After adstock: 7679.097456524979\n", + "After hill transform: 0.35006501920310384\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,396.49\n", + "Adstocked value: 11,397.71\n", + "Saturated value: 0.0003\n", + "Final response: 173.8754\n", + "Raw spend: 11396.485475758336\n", + "After adstock: 11397.707697980559\n", + "After hill transform: 0.00032190992192800236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,835.56\n", + "Adstocked value: 55,835.89\n", + "Saturated value: 0.3498\n", + "Final response: 49987.6613\n", + "Raw spend: 55835.556745901034\n", + "After adstock: 55835.89007923437\n", + "After hill transform: 0.3497901219296356\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,191.71\n", + "Adstocked value: 3,192.04\n", + "Saturated value: 0.0057\n", + "Final response: 381.8038\n", + "Raw spend: 3191.7062299296063\n", + "After adstock: 3192.0395632629397\n", + "After hill transform: 0.0056836740996091244\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,632.84\n", + "Adstocked value: 7,633.02\n", + "Saturated value: 0.3463\n", + "Final response: 9689.5728\n", + "Raw spend: 7632.839692641646\n", + "After adstock: 7633.016163229881\n", + "After hill transform: 0.3462739413383423\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,398.58\n", + "Adstocked value: 11,399.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9711\n", + "Raw spend: 11398.57852826512\n", + "After adstock: 11399.800750487342\n", + "After hill transform: 0.00032208704191915357\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.77\n", + "Adstocked value: 55,837.11\n", + "Saturated value: 0.3498\n", + "Final response: 49988.0770\n", + "Raw spend: 55836.77459800449\n", + "After adstock: 55837.10793133783\n", + "After hill transform: 0.3497930312347327\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,193.00\n", + "Adstocked value: 3,193.34\n", + "Saturated value: 0.0057\n", + "Final response: 382.2101\n", + "Raw spend: 3193.0034546490133\n", + "After adstock: 3193.336787982347\n", + "After hill transform: 0.005689722214645846\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,628.23\n", + "Adstocked value: 7,628.41\n", + "Saturated value: 0.3459\n", + "Final response: 9678.9591\n", + "Raw spend: 7628.231563312137\n", + "After adstock: 7628.408033900372\n", + "After hill transform: 0.3458946412502209\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,398.58\n", + "Adstocked value: 11,399.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9711\n", + "Raw spend: 11398.57852828002\n", + "After adstock: 11399.800750502243\n", + "After hill transform: 0.0003220870419204147\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.77\n", + "Adstocked value: 55,837.11\n", + "Saturated value: 0.3498\n", + "Final response: 49988.0770\n", + "Raw spend: 55836.77459800449\n", + "After adstock: 55837.10793133783\n", + "After hill transform: 0.3497930312347327\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,193.00\n", + "Adstocked value: 3,193.34\n", + "Saturated value: 0.0057\n", + "Final response: 382.2101\n", + "Raw spend: 3193.0034546490133\n", + "After adstock: 3193.336787982347\n", + "After hill transform: 0.005689722214645846\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,628.23\n", + "Adstocked value: 7,628.41\n", + "Saturated value: 0.3459\n", + "Final response: 9678.9591\n", + "Raw spend: 7628.231563312137\n", + "After adstock: 7628.408033900372\n", + "After hill transform: 0.3458946412502209\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,398.58\n", + "Adstocked value: 11,399.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9711\n", + "Raw spend: 11398.57852826512\n", + "After adstock: 11399.800750487342\n", + "After hill transform: 0.00032208704191915357\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.77\n", + "Adstocked value: 55,837.11\n", + "Saturated value: 0.3498\n", + "Final response: 49988.0770\n", + "Raw spend: 55836.774598019394\n", + "After adstock: 55837.10793135273\n", + "After hill transform: 0.34979303123476835\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,193.00\n", + "Adstocked value: 3,193.34\n", + "Saturated value: 0.0057\n", + "Final response: 382.2101\n", + "Raw spend: 3193.0034546490133\n", + "After adstock: 3193.336787982347\n", + "After hill transform: 0.005689722214645846\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,628.23\n", + "Adstocked value: 7,628.41\n", + "Saturated value: 0.3459\n", + "Final response: 9678.9591\n", + "Raw spend: 7628.231563312137\n", + "After adstock: 7628.408033900372\n", + "After hill transform: 0.3458946412502209\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,398.58\n", + "Adstocked value: 11,399.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9711\n", + "Raw spend: 11398.57852826512\n", + "After adstock: 11399.800750487342\n", + "After hill transform: 0.00032208704191915357\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.77\n", + "Adstocked value: 55,837.11\n", + "Saturated value: 0.3498\n", + "Final response: 49988.0770\n", + "Raw spend: 55836.77459800449\n", + "After adstock: 55837.10793133783\n", + "After hill transform: 0.3497930312347327\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,193.00\n", + "Adstocked value: 3,193.34\n", + "Saturated value: 0.0057\n", + "Final response: 382.2101\n", + "Raw spend: 3193.0034546639145\n", + "After adstock: 3193.336787997248\n", + "After hill transform: 0.005689722214715343\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,628.23\n", + "Adstocked value: 7,628.41\n", + "Saturated value: 0.3459\n", + "Final response: 9678.9591\n", + "Raw spend: 7628.231563312137\n", + "After adstock: 7628.408033900372\n", + "After hill transform: 0.3458946412502209\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,398.58\n", + "Adstocked value: 11,399.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9711\n", + "Raw spend: 11398.57852826512\n", + "After adstock: 11399.800750487342\n", + "After hill transform: 0.00032208704191915357\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.77\n", + "Adstocked value: 55,837.11\n", + "Saturated value: 0.3498\n", + "Final response: 49988.0770\n", + "Raw spend: 55836.77459800449\n", + "After adstock: 55837.10793133783\n", + "After hill transform: 0.3497930312347327\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,193.00\n", + "Adstocked value: 3,193.34\n", + "Saturated value: 0.0057\n", + "Final response: 382.2101\n", + "Raw spend: 3193.0034546490133\n", + "After adstock: 3193.336787982347\n", + "After hill transform: 0.005689722214645846\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,628.23\n", + "Adstocked value: 7,628.41\n", + "Saturated value: 0.3459\n", + "Final response: 9678.9591\n", + "Raw spend: 7628.231563327038\n", + "After adstock: 7628.408033915273\n", + "After hill transform: 0.3458946412514475\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 9,066.78\n", + "Adstocked value: 9,068.00\n", + "Saturated value: 0.0002\n", + "Final response: 87.6447\n", + "Raw spend: 9066.777551389556\n", + "After adstock: 9067.999773611778\n", + "After hill transform: 0.00016226387958160986\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,491.56\n", + "Adstocked value: 54,491.90\n", + "Saturated value: 0.3465\n", + "Final response: 49524.2227\n", + "Raw spend: 54491.5642564314\n", + "After adstock: 54491.89758976473\n", + "After hill transform: 0.34654719677730983\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,750.38\n", + "Adstocked value: 1,750.72\n", + "Saturated value: 0.0012\n", + "Final response: 78.9035\n", + "Raw spend: 1750.3830878063136\n", + "After adstock: 1750.7164211396469\n", + "After hill transform: 0.001174586390471115\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.863248397434\n", + "After adstock: 12748.03971898567\n", + "After hill transform: 0.6874038368912276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,165.40\n", + "Adstocked value: 11,166.62\n", + "Saturated value: 0.0003\n", + "Final response: 163.5270\n", + "Raw spend: 11165.398430577563\n", + "After adstock: 11166.620652799786\n", + "After hill transform: 0.00030275097079701836\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,702.25\n", + "Adstocked value: 55,702.59\n", + "Saturated value: 0.3495\n", + "Final response: 49942.1078\n", + "Raw spend: 55702.25356384718\n", + "After adstock: 55702.58689718052\n", + "After hill transform: 0.34947135991654255\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,048.74\n", + "Adstocked value: 3,049.07\n", + "Saturated value: 0.0050\n", + "Final response: 338.6355\n", + "Raw spend: 3048.7414179647435\n", + "After adstock: 3049.074751298077\n", + "After hill transform: 0.005041053949509187\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,140.19\n", + "Adstocked value: 8,140.37\n", + "Saturated value: 0.3877\n", + "Final response: 10849.6659\n", + "Raw spend: 8140.194731820667\n", + "After adstock: 8140.371202408902\n", + "After hill transform: 0.387731910358086\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,375.26\n", + "Adstocked value: 11,376.48\n", + "Saturated value: 0.0003\n", + "Final response: 172.9073\n", + "Raw spend: 11375.260518496363\n", + "After adstock: 11376.482740718586\n", + "After hill transform: 0.0003201174684514977\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,823.32\n", + "Adstocked value: 55,823.66\n", + "Saturated value: 0.3498\n", + "Final response: 49983.4842\n", + "Raw spend: 55823.32249458876\n", + "After adstock: 55823.6558279221\n", + "After hill transform: 0.3497608928449408\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,178.58\n", + "Adstocked value: 3,178.91\n", + "Saturated value: 0.0056\n", + "Final response: 377.7068\n", + "Raw spend: 3178.577250980586\n", + "After adstock: 3178.9105843139196\n", + "After hill transform: 0.005622683665605922\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,679.43\n", + "Adstocked value: 7,679.60\n", + "Saturated value: 0.3501\n", + "Final response: 9796.8226\n", + "Raw spend: 7679.42788016299\n", + "After adstock: 7679.604350751225\n", + "After hill transform: 0.35010670068025895\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,396.25\n", + "Adstocked value: 11,397.47\n", + "Saturated value: 0.0003\n", + "Final response: 173.8645\n", + "Raw spend: 11396.246727288244\n", + "After adstock: 11397.468949510467\n", + "After hill transform: 0.0003218897224826645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,835.43\n", + "Adstocked value: 55,835.76\n", + "Saturated value: 0.3498\n", + "Final response: 49987.6178\n", + "Raw spend: 55835.429387662916\n", + "After adstock: 55835.76272099625\n", + "After hill transform: 0.3497898176828004\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,191.56\n", + "Adstocked value: 3,191.89\n", + "Saturated value: 0.0057\n", + "Final response: 381.7583\n", + "Raw spend: 3191.5608342821706\n", + "After adstock: 3191.894167615504\n", + "After hill transform: 0.005682996459715547\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,633.35\n", + "Adstocked value: 7,633.53\n", + "Saturated value: 0.3463\n", + "Final response: 9690.7508\n", + "Raw spend: 7633.351194997223\n", + "After adstock: 7633.527665585458\n", + "After hill transform: 0.3463160415851493\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,398.35\n", + "Adstocked value: 11,399.57\n", + "Saturated value: 0.0003\n", + "Final response: 173.9604\n", + "Raw spend: 11398.345348167431\n", + "After adstock: 11399.567570389654\n", + "After hill transform: 0.0003220673063521815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.64\n", + "Adstocked value: 55,836.97\n", + "Saturated value: 0.3498\n", + "Final response: 49988.0311\n", + "Raw spend: 55836.64007697033\n", + "After adstock: 55836.97341030367\n", + "After hill transform: 0.3497927098824095\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.86\n", + "Adstocked value: 3,193.19\n", + "Saturated value: 0.0057\n", + "Final response: 382.1649\n", + "Raw spend: 3192.859192612329\n", + "After adstock: 3193.1925259456625\n", + "After hill transform: 0.005689049419971434\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,628.74\n", + "Adstocked value: 7,628.92\n", + "Saturated value: 0.3459\n", + "Final response: 9680.1383\n", + "Raw spend: 7628.743526480645\n", + "After adstock: 7628.919997068881\n", + "After hill transform: 0.34593678313450715\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,398.35\n", + "Adstocked value: 11,399.57\n", + "Saturated value: 0.0003\n", + "Final response: 173.9604\n", + "Raw spend: 11398.345348182333\n", + "After adstock: 11399.567570404555\n", + "After hill transform: 0.0003220673063534426\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.64\n", + "Adstocked value: 55,836.97\n", + "Saturated value: 0.3498\n", + "Final response: 49988.0311\n", + "Raw spend: 55836.64007697033\n", + "After adstock: 55836.97341030367\n", + "After hill transform: 0.3497927098824095\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.86\n", + "Adstocked value: 3,193.19\n", + "Saturated value: 0.0057\n", + "Final response: 382.1649\n", + "Raw spend: 3192.859192612329\n", + "After adstock: 3193.1925259456625\n", + "After hill transform: 0.005689049419971434\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,628.74\n", + "Adstocked value: 7,628.92\n", + "Saturated value: 0.3459\n", + "Final response: 9680.1383\n", + "Raw spend: 7628.743526480645\n", + "After adstock: 7628.919997068881\n", + "After hill transform: 0.34593678313450715\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,398.35\n", + "Adstocked value: 11,399.57\n", + "Saturated value: 0.0003\n", + "Final response: 173.9604\n", + "Raw spend: 11398.345348167431\n", + "After adstock: 11399.567570389654\n", + "After hill transform: 0.0003220673063521815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.64\n", + "Adstocked value: 55,836.97\n", + "Saturated value: 0.3498\n", + "Final response: 49988.0311\n", + "Raw spend: 55836.64007698523\n", + "After adstock: 55836.97341031857\n", + "After hill transform: 0.34979270988244515\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.86\n", + "Adstocked value: 3,193.19\n", + "Saturated value: 0.0057\n", + "Final response: 382.1649\n", + "Raw spend: 3192.859192612329\n", + "After adstock: 3193.1925259456625\n", + "After hill transform: 0.005689049419971434\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,628.74\n", + "Adstocked value: 7,628.92\n", + "Saturated value: 0.3459\n", + "Final response: 9680.1383\n", + "Raw spend: 7628.743526480645\n", + "After adstock: 7628.919997068881\n", + "After hill transform: 0.34593678313450715\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,398.35\n", + "Adstocked value: 11,399.57\n", + "Saturated value: 0.0003\n", + "Final response: 173.9604\n", + "Raw spend: 11398.345348167431\n", + "After adstock: 11399.567570389654\n", + "After hill transform: 0.0003220673063521815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.64\n", + "Adstocked value: 55,836.97\n", + "Saturated value: 0.3498\n", + "Final response: 49988.0311\n", + "Raw spend: 55836.64007697033\n", + "After adstock: 55836.97341030367\n", + "After hill transform: 0.3497927098824095\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.86\n", + "Adstocked value: 3,193.19\n", + "Saturated value: 0.0057\n", + "Final response: 382.1649\n", + "Raw spend: 3192.85919262723\n", + "After adstock: 3193.1925259605637\n", + "After hill transform: 0.005689049420040926\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,628.74\n", + "Adstocked value: 7,628.92\n", + "Saturated value: 0.3459\n", + "Final response: 9680.1383\n", + "Raw spend: 7628.743526480645\n", + "After adstock: 7628.919997068881\n", + "After hill transform: 0.34593678313450715\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,398.35\n", + "Adstocked value: 11,399.57\n", + "Saturated value: 0.0003\n", + "Final response: 173.9604\n", + "Raw spend: 11398.345348167431\n", + "After adstock: 11399.567570389654\n", + "After hill transform: 0.0003220673063521815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.64\n", + "Adstocked value: 55,836.97\n", + "Saturated value: 0.3498\n", + "Final response: 49988.0311\n", + "Raw spend: 55836.64007697033\n", + "After adstock: 55836.97341030367\n", + "After hill transform: 0.3497927098824095\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.86\n", + "Adstocked value: 3,193.19\n", + "Saturated value: 0.0057\n", + "Final response: 382.1649\n", + "Raw spend: 3192.859192612329\n", + "After adstock: 3193.1925259456625\n", + "After hill transform: 0.005689049419971434\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,628.74\n", + "Adstocked value: 7,628.92\n", + "Saturated value: 0.3459\n", + "Final response: 9680.1383\n", + "Raw spend: 7628.743526495547\n", + "After adstock: 7628.919997083782\n", + "After hill transform: 0.3459367831357338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 9,067.06\n", + "Adstocked value: 9,068.29\n", + "Saturated value: 0.0002\n", + "Final response: 87.6530\n", + "Raw spend: 9067.064784449984\n", + "After adstock: 9068.287006672206\n", + "After hill transform: 0.0001622792795180776\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,491.28\n", + "Adstocked value: 54,491.61\n", + "Saturated value: 0.3465\n", + "Final response: 49524.1225\n", + "Raw spend: 54491.27669041984\n", + "After adstock: 54491.61002375318\n", + "After hill transform: 0.34654649591269143\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,750.38\n", + "Adstocked value: 1,750.72\n", + "Saturated value: 0.0012\n", + "Final response: 78.9035\n", + "Raw spend: 1750.3834232697086\n", + "After adstock: 1750.7167566030419\n", + "After hill transform: 0.0011745869822805538\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.863246091234\n", + "After adstock: 12748.03971667947\n", + "After hill transform: 0.6874038367833406\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,165.22\n", + "Adstocked value: 11,166.44\n", + "Saturated value: 0.0003\n", + "Final response: 163.5190\n", + "Raw spend: 11165.217291795687\n", + "After adstock: 11166.43951401791\n", + "After hill transform: 0.0003027362589366812\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,702.10\n", + "Adstocked value: 55,702.44\n", + "Saturated value: 0.3495\n", + "Final response: 49942.0565\n", + "Raw spend: 55702.10373831528\n", + "After adstock: 55702.437071648616\n", + "After hill transform: 0.34947100129207664\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,048.61\n", + "Adstocked value: 3,048.94\n", + "Saturated value: 0.0050\n", + "Final response: 338.5977\n", + "Raw spend: 3048.611615678067\n", + "After adstock: 3048.9449490114007\n", + "After hill transform: 0.005040491862082101\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,140.66\n", + "Adstocked value: 8,140.83\n", + "Saturated value: 0.3878\n", + "Final response: 10850.7094\n", + "Raw spend: 8140.655498441704\n", + "After adstock: 8140.8319690299395\n", + "After hill transform: 0.3877692031633501\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,375.03\n", + "Adstocked value: 11,376.25\n", + "Saturated value: 0.0003\n", + "Final response: 172.8969\n", + "Raw spend: 11375.032542530256\n", + "After adstock: 11376.254764752479\n", + "After hill transform: 0.0003200982519821578\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,823.19\n", + "Adstocked value: 55,823.52\n", + "Saturated value: 0.3498\n", + "Final response: 49983.4378\n", + "Raw spend: 55823.18644310483\n", + "After adstock: 55823.51977643817\n", + "After hill transform: 0.3497605677720617\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,178.43\n", + "Adstocked value: 3,178.77\n", + "Saturated value: 0.0056\n", + "Final response: 377.6624\n", + "Raw spend: 3178.4344349189028\n", + "After adstock: 3178.7677682522362\n", + "After hill transform: 0.005622022430502811\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,679.93\n", + "Adstocked value: 7,680.11\n", + "Saturated value: 0.3501\n", + "Final response: 9797.9888\n", + "Raw spend: 7679.934723676752\n", + "After adstock: 7680.111194264987\n", + "After hill transform: 0.3501483775252863\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,396.01\n", + "Adstocked value: 11,397.24\n", + "Saturated value: 0.0003\n", + "Final response: 173.8539\n", + "Raw spend: 11396.014067603714\n", + "After adstock: 11397.236289825936\n", + "After hill transform: 0.0003218700389943483\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,835.29\n", + "Adstocked value: 55,835.63\n", + "Saturated value: 0.3498\n", + "Final response: 49987.5718\n", + "Raw spend: 55835.29471358378\n", + "After adstock: 55835.62804691712\n", + "After hill transform: 0.3497894959584881\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,191.42\n", + "Adstocked value: 3,191.75\n", + "Saturated value: 0.0057\n", + "Final response: 381.7132\n", + "Raw spend: 3191.4167168429863\n", + "After adstock: 3191.7500501763197\n", + "After hill transform: 0.005682324825935144\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,633.86\n", + "Adstocked value: 7,634.04\n", + "Saturated value: 0.3464\n", + "Final response: 9691.9288\n", + "Raw spend: 7633.862646200256\n", + "After adstock: 7634.039116788491\n", + "After hill transform: 0.3463581372072771\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,398.11\n", + "Adstocked value: 11,399.33\n", + "Saturated value: 0.0003\n", + "Final response: 173.9498\n", + "Raw spend: 11398.11222011106\n", + "After adstock: 11399.334442333282\n", + "After hill transform: 0.0003220475759947655\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.51\n", + "Adstocked value: 55,836.84\n", + "Saturated value: 0.3498\n", + "Final response: 49987.9852\n", + "Raw spend: 55836.505540631675\n", + "After adstock: 55836.83887396501\n", + "After hill transform: 0.3497923884928882\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.71\n", + "Adstocked value: 3,193.05\n", + "Saturated value: 0.0057\n", + "Final response: 382.1198\n", + "Raw spend: 3192.714945035395\n", + "After adstock: 3193.0482783687285\n", + "After hill transform: 0.00568837674143584\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,629.26\n", + "Adstocked value: 7,629.43\n", + "Saturated value: 0.3460\n", + "Final response: 9681.3174\n", + "Raw spend: 7629.2554384526065\n", + "After adstock: 7629.431909040842\n", + "After hill transform: 0.34597892039503964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,398.11\n", + "Adstocked value: 11,399.33\n", + "Saturated value: 0.0003\n", + "Final response: 173.9498\n", + "Raw spend: 11398.11222012596\n", + "After adstock: 11399.334442348183\n", + "After hill transform: 0.00032204757599602665\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.51\n", + "Adstocked value: 55,836.84\n", + "Saturated value: 0.3498\n", + "Final response: 49987.9852\n", + "Raw spend: 55836.505540631675\n", + "After adstock: 55836.83887396501\n", + "After hill transform: 0.3497923884928882\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.71\n", + "Adstocked value: 3,193.05\n", + "Saturated value: 0.0057\n", + "Final response: 382.1198\n", + "Raw spend: 3192.714945035395\n", + "After adstock: 3193.0482783687285\n", + "After hill transform: 0.00568837674143584\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,629.26\n", + "Adstocked value: 7,629.43\n", + "Saturated value: 0.3460\n", + "Final response: 9681.3174\n", + "Raw spend: 7629.2554384526065\n", + "After adstock: 7629.431909040842\n", + "After hill transform: 0.34597892039503964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,398.11\n", + "Adstocked value: 11,399.33\n", + "Saturated value: 0.0003\n", + "Final response: 173.9498\n", + "Raw spend: 11398.11222011106\n", + "After adstock: 11399.334442333282\n", + "After hill transform: 0.0003220475759947655\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.51\n", + "Adstocked value: 55,836.84\n", + "Saturated value: 0.3498\n", + "Final response: 49987.9852\n", + "Raw spend: 55836.505540646576\n", + "After adstock: 55836.83887397991\n", + "After hill transform: 0.34979238849292377\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.71\n", + "Adstocked value: 3,193.05\n", + "Saturated value: 0.0057\n", + "Final response: 382.1198\n", + "Raw spend: 3192.714945035395\n", + "After adstock: 3193.0482783687285\n", + "After hill transform: 0.00568837674143584\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,629.26\n", + "Adstocked value: 7,629.43\n", + "Saturated value: 0.3460\n", + "Final response: 9681.3174\n", + "Raw spend: 7629.2554384526065\n", + "After adstock: 7629.431909040842\n", + "After hill transform: 0.34597892039503964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,398.11\n", + "Adstocked value: 11,399.33\n", + "Saturated value: 0.0003\n", + "Final response: 173.9498\n", + "Raw spend: 11398.11222011106\n", + "After adstock: 11399.334442333282\n", + "After hill transform: 0.0003220475759947655\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.51\n", + "Adstocked value: 55,836.84\n", + "Saturated value: 0.3498\n", + "Final response: 49987.9852\n", + "Raw spend: 55836.505540631675\n", + "After adstock: 55836.83887396501\n", + "After hill transform: 0.3497923884928882\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.71\n", + "Adstocked value: 3,193.05\n", + "Saturated value: 0.0057\n", + "Final response: 382.1198\n", + "Raw spend: 3192.714945050296\n", + "After adstock: 3193.0482783836296\n", + "After hill transform: 0.005688376741505328\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,629.26\n", + "Adstocked value: 7,629.43\n", + "Saturated value: 0.3460\n", + "Final response: 9681.3174\n", + "Raw spend: 7629.2554384526065\n", + "After adstock: 7629.431909040842\n", + "After hill transform: 0.34597892039503964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,398.11\n", + "Adstocked value: 11,399.33\n", + "Saturated value: 0.0003\n", + "Final response: 173.9498\n", + "Raw spend: 11398.11222011106\n", + "After adstock: 11399.334442333282\n", + "After hill transform: 0.0003220475759947655\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.51\n", + "Adstocked value: 55,836.84\n", + "Saturated value: 0.3498\n", + "Final response: 49987.9852\n", + "Raw spend: 55836.505540631675\n", + "After adstock: 55836.83887396501\n", + "After hill transform: 0.3497923884928882\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.71\n", + "Adstocked value: 3,193.05\n", + "Saturated value: 0.0057\n", + "Final response: 382.1198\n", + "Raw spend: 3192.714945035395\n", + "After adstock: 3193.0482783687285\n", + "After hill transform: 0.00568837674143584\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,629.26\n", + "Adstocked value: 7,629.43\n", + "Saturated value: 0.3460\n", + "Final response: 9681.3174\n", + "Raw spend: 7629.255438467508\n", + "After adstock: 7629.431909055743\n", + "After hill transform: 0.34597892039626615\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 9,065.36\n", + "Adstocked value: 9,066.59\n", + "Saturated value: 0.0002\n", + "Final response: 87.6038\n", + "Raw spend: 9065.363323587419\n", + "After adstock: 9066.585545809641\n", + "After hill transform: 0.00016218807026844068\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,494.47\n", + "Adstocked value: 54,494.81\n", + "Saturated value: 0.3466\n", + "Final response: 49525.2363\n", + "Raw spend: 54494.47446807327\n", + "After adstock: 54494.807801406605\n", + "After hill transform: 0.346554289462871\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,748.89\n", + "Adstocked value: 1,749.22\n", + "Saturated value: 0.0012\n", + "Final response: 78.7263\n", + "Raw spend: 1748.8871041697753\n", + "After adstock: 1749.2204375031085\n", + "After hill transform: 0.0011719490773419413\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.863248397434\n", + "After adstock: 12748.03971898567\n", + "After hill transform: 0.6874038368912276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,164.84\n", + "Adstocked value: 11,166.06\n", + "Saturated value: 0.0003\n", + "Final response: 163.5024\n", + "Raw spend: 11164.837330458695\n", + "After adstock: 11166.059552680917\n", + "After hill transform: 0.000302705400509158\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,702.30\n", + "Adstocked value: 55,702.64\n", + "Saturated value: 0.3495\n", + "Final response: 49942.1245\n", + "Raw spend: 55702.30243337584\n", + "After adstock: 55702.63576670917\n", + "After hill transform: 0.34947147689115066\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,048.33\n", + "Adstocked value: 3,048.67\n", + "Saturated value: 0.0050\n", + "Final response: 338.5165\n", + "Raw spend: 3048.332160948833\n", + "After adstock: 3048.6654942821665\n", + "After hill transform: 0.0050392818598279186\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,141.12\n", + "Adstocked value: 8,141.29\n", + "Saturated value: 0.3878\n", + "Final response: 10851.7528\n", + "Raw spend: 8141.116219447089\n", + "After adstock: 8141.292690035324\n", + "After hill transform: 0.3878064914809395\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,374.78\n", + "Adstocked value: 11,376.01\n", + "Saturated value: 0.0003\n", + "Final response: 172.8856\n", + "Raw spend: 11374.784731145823\n", + "After adstock: 11376.006953368045\n", + "After hill transform: 0.00032007736442404486\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,823.09\n", + "Adstocked value: 55,823.42\n", + "Saturated value: 0.3498\n", + "Final response: 49983.4032\n", + "Raw spend: 55823.08522990609\n", + "After adstock: 55823.41856323943\n", + "After hill transform: 0.34976032593917195\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,178.28\n", + "Adstocked value: 3,178.61\n", + "Saturated value: 0.0056\n", + "Final response: 377.6133\n", + "Raw spend: 3178.276666626739\n", + "After adstock: 3178.6099999600724\n", + "After hill transform: 0.005621292022272362\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,680.44\n", + "Adstocked value: 7,680.62\n", + "Saturated value: 0.3502\n", + "Final response: 9799.1549\n", + "Raw spend: 7680.441516552055\n", + "After adstock: 7680.61798714029\n", + "After hill transform: 0.350190049743811\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,395.78\n", + "Adstocked value: 11,397.00\n", + "Saturated value: 0.0003\n", + "Final response: 173.8432\n", + "Raw spend: 11395.779471214535\n", + "After adstock: 11397.001693436758\n", + "After hill transform: 0.0003218501924683404\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,835.16\n", + "Adstocked value: 55,835.50\n", + "Saturated value: 0.3498\n", + "Final response: 49987.5270\n", + "Raw spend: 55835.16350955912\n", + "After adstock: 55835.496842892455\n", + "After hill transform: 0.3497891825232103\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,191.27\n", + "Adstocked value: 3,191.60\n", + "Saturated value: 0.0057\n", + "Final response: 381.6676\n", + "Raw spend: 3191.2711171945293\n", + "After adstock: 3191.604450527863\n", + "After hill transform: 0.005681646333933942\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,634.37\n", + "Adstocked value: 7,634.55\n", + "Saturated value: 0.3464\n", + "Final response: 9693.1066\n", + "Raw spend: 7634.374046262551\n", + "After adstock: 7634.550516850786\n", + "After hill transform: 0.3464002282051946\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.88\n", + "Adstocked value: 11,399.10\n", + "Saturated value: 0.0003\n", + "Final response: 173.9391\n", + "Raw spend: 11397.878945221408\n", + "After adstock: 11399.10116744363\n", + "After hill transform: 0.0003220278340160007\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.37\n", + "Adstocked value: 55,836.70\n", + "Saturated value: 0.3498\n", + "Final response: 49987.9394\n", + "Raw spend: 55836.37133752442\n", + "After adstock: 55836.704670857755\n", + "After hill transform: 0.349792067898777\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.57\n", + "Adstocked value: 3,192.90\n", + "Saturated value: 0.0057\n", + "Final response: 382.0745\n", + "Raw spend: 3192.5705622513083\n", + "After adstock: 3192.9038955846418\n", + "After hill transform: 0.005687703481148206\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,629.77\n", + "Adstocked value: 7,629.94\n", + "Saturated value: 0.3460\n", + "Final response: 9682.4964\n", + "Raw spend: 7629.767299233601\n", + "After adstock: 7629.943769821836\n", + "After hill transform: 0.3460210530317707\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.88\n", + "Adstocked value: 11,399.10\n", + "Saturated value: 0.0003\n", + "Final response: 173.9391\n", + "Raw spend: 11397.878945236309\n", + "After adstock: 11399.101167458532\n", + "After hill transform: 0.0003220278340172618\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.37\n", + "Adstocked value: 55,836.70\n", + "Saturated value: 0.3498\n", + "Final response: 49987.9394\n", + "Raw spend: 55836.37133752442\n", + "After adstock: 55836.704670857755\n", + "After hill transform: 0.349792067898777\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.57\n", + "Adstocked value: 3,192.90\n", + "Saturated value: 0.0057\n", + "Final response: 382.0745\n", + "Raw spend: 3192.5705622513083\n", + "After adstock: 3192.9038955846418\n", + "After hill transform: 0.005687703481148206\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,629.77\n", + "Adstocked value: 7,629.94\n", + "Saturated value: 0.3460\n", + "Final response: 9682.4964\n", + "Raw spend: 7629.767299233601\n", + "After adstock: 7629.943769821836\n", + "After hill transform: 0.3460210530317707\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.88\n", + "Adstocked value: 11,399.10\n", + "Saturated value: 0.0003\n", + "Final response: 173.9391\n", + "Raw spend: 11397.878945221408\n", + "After adstock: 11399.10116744363\n", + "After hill transform: 0.0003220278340160007\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.37\n", + "Adstocked value: 55,836.70\n", + "Saturated value: 0.3498\n", + "Final response: 49987.9394\n", + "Raw spend: 55836.37133753932\n", + "After adstock: 55836.704670872656\n", + "After hill transform: 0.34979206789881256\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.57\n", + "Adstocked value: 3,192.90\n", + "Saturated value: 0.0057\n", + "Final response: 382.0745\n", + "Raw spend: 3192.5705622513083\n", + "After adstock: 3192.9038955846418\n", + "After hill transform: 0.005687703481148206\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,629.77\n", + "Adstocked value: 7,629.94\n", + "Saturated value: 0.3460\n", + "Final response: 9682.4964\n", + "Raw spend: 7629.767299233601\n", + "After adstock: 7629.943769821836\n", + "After hill transform: 0.3460210530317707\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.88\n", + "Adstocked value: 11,399.10\n", + "Saturated value: 0.0003\n", + "Final response: 173.9391\n", + "Raw spend: 11397.878945221408\n", + "After adstock: 11399.10116744363\n", + "After hill transform: 0.0003220278340160007\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.37\n", + "Adstocked value: 55,836.70\n", + "Saturated value: 0.3498\n", + "Final response: 49987.9394\n", + "Raw spend: 55836.37133752442\n", + "After adstock: 55836.704670857755\n", + "After hill transform: 0.349792067898777\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.57\n", + "Adstocked value: 3,192.90\n", + "Saturated value: 0.0057\n", + "Final response: 382.0745\n", + "Raw spend: 3192.5705622662094\n", + "After adstock: 3192.903895599543\n", + "After hill transform: 0.005687703481217689\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,629.77\n", + "Adstocked value: 7,629.94\n", + "Saturated value: 0.3460\n", + "Final response: 9682.4964\n", + "Raw spend: 7629.767299233601\n", + "After adstock: 7629.943769821836\n", + "After hill transform: 0.3460210530317707\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.88\n", + "Adstocked value: 11,399.10\n", + "Saturated value: 0.0003\n", + "Final response: 173.9391\n", + "Raw spend: 11397.878945221408\n", + "After adstock: 11399.10116744363\n", + "After hill transform: 0.0003220278340160007\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.37\n", + "Adstocked value: 55,836.70\n", + "Saturated value: 0.3498\n", + "Final response: 49987.9394\n", + "Raw spend: 55836.37133752442\n", + "After adstock: 55836.704670857755\n", + "After hill transform: 0.349792067898777\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.57\n", + "Adstocked value: 3,192.90\n", + "Saturated value: 0.0057\n", + "Final response: 382.0745\n", + "Raw spend: 3192.5705622513083\n", + "After adstock: 3192.9038955846418\n", + "After hill transform: 0.005687703481148206\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,629.77\n", + "Adstocked value: 7,629.94\n", + "Saturated value: 0.3460\n", + "Final response: 9682.4964\n", + "Raw spend: 7629.767299248502\n", + "After adstock: 7629.943769836737\n", + "After hill transform: 0.34602105303299724\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 10,034.89\n", + "Adstocked value: 10,036.12\n", + "Saturated value: 0.0002\n", + "Final response: 118.7720\n", + "Raw spend: 10034.894244215177\n", + "After adstock: 10036.1164664374\n", + "After hill transform: 0.00021989242044365704\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,050.13\n", + "Adstocked value: 55,050.47\n", + "Saturated value: 0.3479\n", + "Final response: 49717.9580\n", + "Raw spend: 55050.133150255446\n", + "After adstock: 55050.46648358878\n", + "After hill transform: 0.34790286513529767\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,349.54\n", + "Adstocked value: 2,349.87\n", + "Saturated value: 0.0025\n", + "Final response: 171.0073\n", + "Raw spend: 2349.5374009374427\n", + "After adstock: 2349.870734270776\n", + "After hill transform: 0.0025456779126417552\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 10,622.02\n", + "Adstocked value: 10,622.20\n", + "Saturated value: 0.5700\n", + "Final response: 15948.9028\n", + "Raw spend: 10622.023348822717\n", + "After adstock: 10622.199819410953\n", + "After hill transform: 0.5699621181481707\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,261.58\n", + "Adstocked value: 11,262.80\n", + "Saturated value: 0.0003\n", + "Final response: 167.7828\n", + "Raw spend: 11261.580475120785\n", + "After adstock: 11262.802697343008\n", + "After hill transform: 0.0003106301828489247\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,757.75\n", + "Adstocked value: 55,758.08\n", + "Saturated value: 0.3496\n", + "Final response: 49961.0825\n", + "Raw spend: 55757.74751879752\n", + "After adstock: 55758.08085213086\n", + "After hill transform: 0.34960413641317867\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,108.27\n", + "Adstocked value: 3,108.60\n", + "Saturated value: 0.0053\n", + "Final response: 356.2242\n", + "Raw spend: 3108.2672461199218\n", + "After adstock: 3108.6005794532552\n", + "After hill transform: 0.005302885396609919\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,928.99\n", + "Adstocked value: 7,929.17\n", + "Saturated value: 0.3706\n", + "Final response: 10369.1661\n", + "Raw spend: 7928.9929041925125\n", + "After adstock: 7929.169374780748\n", + "After hill transform: 0.3705604051817501\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,384.25\n", + "Adstocked value: 11,385.47\n", + "Saturated value: 0.0003\n", + "Final response: 173.3168\n", + "Raw spend: 11384.249098211345\n", + "After adstock: 11385.471320433568\n", + "After hill transform: 0.0003208757429807869\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,828.51\n", + "Adstocked value: 55,828.84\n", + "Saturated value: 0.3498\n", + "Final response: 49985.2551\n", + "Raw spend: 55828.50895565173\n", + "After adstock: 55828.84228898506\n", + "After hill transform: 0.34977328456294127\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,184.14\n", + "Adstocked value: 3,184.47\n", + "Saturated value: 0.0056\n", + "Final response: 379.4395\n", + "Raw spend: 3184.1402306381697\n", + "After adstock: 3184.473563971503\n", + "After hill transform: 0.005648477199656754\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,659.69\n", + "Adstocked value: 7,659.87\n", + "Saturated value: 0.3485\n", + "Final response: 9751.3966\n", + "Raw spend: 7659.689859729492\n", + "After adstock: 7659.866330317727\n", + "After hill transform: 0.3484833247472235\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,396.52\n", + "Adstocked value: 11,397.74\n", + "Saturated value: 0.0003\n", + "Final response: 173.8768\n", + "Raw spend: 11396.5159605204\n", + "After adstock: 11397.738182742623\n", + "After hill transform: 0.0003219125011687906\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,835.59\n", + "Adstocked value: 55,835.92\n", + "Saturated value: 0.3498\n", + "Final response: 49987.6710\n", + "Raw spend: 55835.58509933715\n", + "After adstock: 55835.918432670485\n", + "After hill transform: 0.3497901896632461\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,191.73\n", + "Adstocked value: 3,192.06\n", + "Saturated value: 0.0057\n", + "Final response: 381.8105\n", + "Raw spend: 3191.7275290899943\n", + "After adstock: 3192.0608624233278\n", + "After hill transform: 0.005683773371939668\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,632.76\n", + "Adstocked value: 7,632.94\n", + "Saturated value: 0.3463\n", + "Final response: 9689.3882\n", + "Raw spend: 7632.75955528319\n", + "After adstock: 7632.936025871425\n", + "After hill transform: 0.34626734543174764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.74\n", + "Adstocked value: 11,398.96\n", + "Saturated value: 0.0003\n", + "Final response: 173.9329\n", + "Raw spend: 11397.742646751307\n", + "After adstock: 11398.96486897353\n", + "After hill transform: 0.00032201629949335834\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.29\n", + "Adstocked value: 55,836.63\n", + "Saturated value: 0.3498\n", + "Final response: 49987.9125\n", + "Raw spend: 55836.29271370569\n", + "After adstock: 55836.626047039026\n", + "After hill transform: 0.34979188007620426\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.49\n", + "Adstocked value: 3,192.82\n", + "Saturated value: 0.0057\n", + "Final response: 382.0481\n", + "Raw spend: 3192.486258935177\n", + "After adstock: 3192.8195922685104\n", + "After hill transform: 0.005687310395380626\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.07\n", + "Adstocked value: 7,630.24\n", + "Saturated value: 0.3460\n", + "Final response: 9683.1856\n", + "Raw spend: 7630.06652483856\n", + "After adstock: 7630.2429954267955\n", + "After hill transform: 0.34604568290543175\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.74\n", + "Adstocked value: 11,398.96\n", + "Saturated value: 0.0003\n", + "Final response: 173.9329\n", + "Raw spend: 11397.742646766208\n", + "After adstock: 11398.96486898843\n", + "After hill transform: 0.0003220162994946193\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.29\n", + "Adstocked value: 55,836.63\n", + "Saturated value: 0.3498\n", + "Final response: 49987.9125\n", + "Raw spend: 55836.29271370569\n", + "After adstock: 55836.626047039026\n", + "After hill transform: 0.34979188007620426\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.49\n", + "Adstocked value: 3,192.82\n", + "Saturated value: 0.0057\n", + "Final response: 382.0481\n", + "Raw spend: 3192.486258935177\n", + "After adstock: 3192.8195922685104\n", + "After hill transform: 0.005687310395380626\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.07\n", + "Adstocked value: 7,630.24\n", + "Saturated value: 0.3460\n", + "Final response: 9683.1856\n", + "Raw spend: 7630.06652483856\n", + "After adstock: 7630.2429954267955\n", + "After hill transform: 0.34604568290543175\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.74\n", + "Adstocked value: 11,398.96\n", + "Saturated value: 0.0003\n", + "Final response: 173.9329\n", + "Raw spend: 11397.742646751307\n", + "After adstock: 11398.96486897353\n", + "After hill transform: 0.00032201629949335834\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.29\n", + "Adstocked value: 55,836.63\n", + "Saturated value: 0.3498\n", + "Final response: 49987.9125\n", + "Raw spend: 55836.29271372059\n", + "After adstock: 55836.62604705393\n", + "After hill transform: 0.3497918800762399\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.49\n", + "Adstocked value: 3,192.82\n", + "Saturated value: 0.0057\n", + "Final response: 382.0481\n", + "Raw spend: 3192.486258935177\n", + "After adstock: 3192.8195922685104\n", + "After hill transform: 0.005687310395380626\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.07\n", + "Adstocked value: 7,630.24\n", + "Saturated value: 0.3460\n", + "Final response: 9683.1856\n", + "Raw spend: 7630.06652483856\n", + "After adstock: 7630.2429954267955\n", + "After hill transform: 0.34604568290543175\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.74\n", + "Adstocked value: 11,398.96\n", + "Saturated value: 0.0003\n", + "Final response: 173.9329\n", + "Raw spend: 11397.742646751307\n", + "After adstock: 11398.96486897353\n", + "After hill transform: 0.00032201629949335834\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.29\n", + "Adstocked value: 55,836.63\n", + "Saturated value: 0.3498\n", + "Final response: 49987.9125\n", + "Raw spend: 55836.29271370569\n", + "After adstock: 55836.626047039026\n", + "After hill transform: 0.34979188007620426\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.49\n", + "Adstocked value: 3,192.82\n", + "Saturated value: 0.0057\n", + "Final response: 382.0481\n", + "Raw spend: 3192.486258950078\n", + "After adstock: 3192.8195922834116\n", + "After hill transform: 0.005687310395450104\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.07\n", + "Adstocked value: 7,630.24\n", + "Saturated value: 0.3460\n", + "Final response: 9683.1856\n", + "Raw spend: 7630.06652483856\n", + "After adstock: 7630.2429954267955\n", + "After hill transform: 0.34604568290543175\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.74\n", + "Adstocked value: 11,398.96\n", + "Saturated value: 0.0003\n", + "Final response: 173.9329\n", + "Raw spend: 11397.742646751307\n", + "After adstock: 11398.96486897353\n", + "After hill transform: 0.00032201629949335834\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.29\n", + "Adstocked value: 55,836.63\n", + "Saturated value: 0.3498\n", + "Final response: 49987.9125\n", + "Raw spend: 55836.29271370569\n", + "After adstock: 55836.626047039026\n", + "After hill transform: 0.34979188007620426\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.49\n", + "Adstocked value: 3,192.82\n", + "Saturated value: 0.0057\n", + "Final response: 382.0481\n", + "Raw spend: 3192.486258935177\n", + "After adstock: 3192.8195922685104\n", + "After hill transform: 0.005687310395380626\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.07\n", + "Adstocked value: 7,630.24\n", + "Saturated value: 0.3460\n", + "Final response: 9683.1856\n", + "Raw spend: 7630.0665248534615\n", + "After adstock: 7630.242995441697\n", + "After hill transform: 0.34604568290665827\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 9,066.66\n", + "Adstocked value: 9,067.88\n", + "Saturated value: 0.0002\n", + "Final response: 87.6413\n", + "Raw spend: 9066.661184703053\n", + "After adstock: 9067.883406925275\n", + "After hill transform: 0.00016225764088474148\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,497.61\n", + "Adstocked value: 54,497.94\n", + "Saturated value: 0.3466\n", + "Final response: 49526.3276\n", + "Raw spend: 54497.60789996493\n", + "After adstock: 54497.94123329827\n", + "After hill transform: 0.34656192582727435\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,744.46\n", + "Adstocked value: 1,744.79\n", + "Saturated value: 0.0012\n", + "Final response: 78.2030\n", + "Raw spend: 1744.4558112086802\n", + "After adstock: 1744.7891445420134\n", + "After hill transform: 0.0011641585258499927\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.863248354097\n", + "After adstock: 12748.039718942333\n", + "After hill transform: 0.6874038368892003\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,164.63\n", + "Adstocked value: 11,165.86\n", + "Saturated value: 0.0003\n", + "Final response: 163.4935\n", + "Raw spend: 11164.634500546481\n", + "After adstock: 11165.856722768704\n", + "After hill transform: 0.00030268892860605193\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,702.42\n", + "Adstocked value: 55,702.76\n", + "Saturated value: 0.3495\n", + "Final response: 49942.1662\n", + "Raw spend: 55702.424232331614\n", + "After adstock: 55702.75756566495\n", + "After hill transform: 0.34947176843002037\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,047.68\n", + "Adstocked value: 3,048.02\n", + "Saturated value: 0.0050\n", + "Final response: 338.3277\n", + "Raw spend: 3047.6832141625273\n", + "After adstock: 3048.016547495861\n", + "After hill transform: 0.0050364726925752785\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,141.85\n", + "Adstocked value: 8,142.02\n", + "Saturated value: 0.3879\n", + "Final response: 10853.4060\n", + "Raw spend: 8141.846197190114\n", + "After adstock: 8142.022667778349\n", + "After hill transform: 0.3878655703825584\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,374.43\n", + "Adstocked value: 11,375.65\n", + "Saturated value: 0.0003\n", + "Final response: 172.8695\n", + "Raw spend: 11374.431832130824\n", + "After adstock: 11375.654054353046\n", + "After hill transform: 0.00032004762079258884\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,822.91\n", + "Adstocked value: 55,823.24\n", + "Saturated value: 0.3498\n", + "Final response: 49983.3420\n", + "Raw spend: 55822.90586556828\n", + "After adstock: 55823.23919890162\n", + "After hill transform: 0.34975989737564\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,178.01\n", + "Adstocked value: 3,178.34\n", + "Saturated value: 0.0056\n", + "Final response: 377.5291\n", + "Raw spend: 3178.005954457912\n", + "After adstock: 3178.3392877912456\n", + "After hill transform: 0.0056200388615036696\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,681.24\n", + "Adstocked value: 7,681.42\n", + "Saturated value: 0.3503\n", + "Final response: 9801.0024\n", + "Raw spend: 7681.244492073715\n", + "After adstock: 7681.42096266195\n", + "After hill transform: 0.35025607531821523\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,395.41\n", + "Adstocked value: 11,396.63\n", + "Saturated value: 0.0003\n", + "Final response: 173.8264\n", + "Raw spend: 11395.411565289258\n", + "After adstock: 11396.63378751148\n", + "After hill transform: 0.00032181906978323316\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,834.95\n", + "Adstocked value: 55,835.29\n", + "Saturated value: 0.3498\n", + "Final response: 49987.4555\n", + "Raw spend: 55834.95402889195\n", + "After adstock: 55835.28736222529\n", + "After hill transform: 0.34978868209042036\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,191.04\n", + "Adstocked value: 3,191.37\n", + "Saturated value: 0.0057\n", + "Final response: 381.5947\n", + "Raw spend: 3191.0382284874504\n", + "After adstock: 3191.371561820784\n", + "After hill transform: 0.005680561179460059\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,635.18\n", + "Adstocked value: 7,635.36\n", + "Saturated value: 0.3465\n", + "Final response: 9694.9727\n", + "Raw spend: 7635.184321562076\n", + "After adstock: 7635.360792150311\n", + "After hill transform: 0.3464669174044397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.51\n", + "Adstocked value: 11,398.73\n", + "Saturated value: 0.0003\n", + "Final response: 173.9222\n", + "Raw spend: 11397.509538605102\n", + "After adstock: 11398.731760827324\n", + "After hill transform: 0.00032199657290152164\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.16\n", + "Adstocked value: 55,836.49\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8668\n", + "Raw spend: 55836.158845224316\n", + "After adstock: 55836.49217855765\n", + "After hill transform: 0.3497915602804682\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.34\n", + "Adstocked value: 3,192.67\n", + "Saturated value: 0.0057\n", + "Final response: 382.0028\n", + "Raw spend: 3192.341455890404\n", + "After adstock: 3192.6747892237377\n", + "After hill transform: 0.005686635252980051\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.58\n", + "Adstocked value: 7,630.75\n", + "Saturated value: 0.3461\n", + "Final response: 9684.3643\n", + "Raw spend: 7630.578304510912\n", + "After adstock: 7630.754775099147\n", + "After hill transform: 0.3460878082149428\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.72\n", + "Adstocked value: 11,398.94\n", + "Saturated value: 0.0003\n", + "Final response: 173.9318\n", + "Raw spend: 11397.719335936687\n", + "After adstock: 11398.94155815891\n", + "After hill transform: 0.00032201432679796404\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.28\n", + "Adstocked value: 55,836.61\n", + "Saturated value: 0.3498\n", + "Final response: 49987.9080\n", + "Raw spend: 55836.279326857555\n", + "After adstock: 55836.61266019089\n", + "After hill transform: 0.34979184809665914\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.47\n", + "Adstocked value: 3,192.81\n", + "Saturated value: 0.0057\n", + "Final response: 382.0436\n", + "Raw spend: 3192.4717786306996\n", + "After adstock: 3192.805111964033\n", + "After hill transform: 0.005687242878932299\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.12\n", + "Adstocked value: 7,630.29\n", + "Saturated value: 0.3460\n", + "Final response: 9683.3034\n", + "Raw spend: 7630.1177028057955\n", + "After adstock: 7630.294173394031\n", + "After hill transform: 0.3460498954548856\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.72\n", + "Adstocked value: 11,398.94\n", + "Saturated value: 0.0003\n", + "Final response: 173.9318\n", + "Raw spend: 11397.719335951588\n", + "After adstock: 11398.94155817381\n", + "After hill transform: 0.000322014326799225\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.28\n", + "Adstocked value: 55,836.61\n", + "Saturated value: 0.3498\n", + "Final response: 49987.9080\n", + "Raw spend: 55836.279326857555\n", + "After adstock: 55836.61266019089\n", + "After hill transform: 0.34979184809665914\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.47\n", + "Adstocked value: 3,192.81\n", + "Saturated value: 0.0057\n", + "Final response: 382.0436\n", + "Raw spend: 3192.4717786306996\n", + "After adstock: 3192.805111964033\n", + "After hill transform: 0.005687242878932299\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.12\n", + "Adstocked value: 7,630.29\n", + "Saturated value: 0.3460\n", + "Final response: 9683.3034\n", + "Raw spend: 7630.1177028057955\n", + "After adstock: 7630.294173394031\n", + "After hill transform: 0.3460498954548856\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.72\n", + "Adstocked value: 11,398.94\n", + "Saturated value: 0.0003\n", + "Final response: 173.9318\n", + "Raw spend: 11397.719335936687\n", + "After adstock: 11398.94155815891\n", + "After hill transform: 0.00032201432679796404\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.28\n", + "Adstocked value: 55,836.61\n", + "Saturated value: 0.3498\n", + "Final response: 49987.9080\n", + "Raw spend: 55836.279326872456\n", + "After adstock: 55836.61266020579\n", + "After hill transform: 0.3497918480966947\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.47\n", + "Adstocked value: 3,192.81\n", + "Saturated value: 0.0057\n", + "Final response: 382.0436\n", + "Raw spend: 3192.4717786306996\n", + "After adstock: 3192.805111964033\n", + "After hill transform: 0.005687242878932299\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.12\n", + "Adstocked value: 7,630.29\n", + "Saturated value: 0.3460\n", + "Final response: 9683.3034\n", + "Raw spend: 7630.1177028057955\n", + "After adstock: 7630.294173394031\n", + "After hill transform: 0.3460498954548856\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.72\n", + "Adstocked value: 11,398.94\n", + "Saturated value: 0.0003\n", + "Final response: 173.9318\n", + "Raw spend: 11397.719335936687\n", + "After adstock: 11398.94155815891\n", + "After hill transform: 0.00032201432679796404\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.28\n", + "Adstocked value: 55,836.61\n", + "Saturated value: 0.3498\n", + "Final response: 49987.9080\n", + "Raw spend: 55836.279326857555\n", + "After adstock: 55836.61266019089\n", + "After hill transform: 0.34979184809665914\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.47\n", + "Adstocked value: 3,192.81\n", + "Saturated value: 0.0057\n", + "Final response: 382.0436\n", + "Raw spend: 3192.471778645601\n", + "After adstock: 3192.8051119789343\n", + "After hill transform: 0.00568724287900178\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.12\n", + "Adstocked value: 7,630.29\n", + "Saturated value: 0.3460\n", + "Final response: 9683.3034\n", + "Raw spend: 7630.1177028057955\n", + "After adstock: 7630.294173394031\n", + "After hill transform: 0.3460498954548856\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.72\n", + "Adstocked value: 11,398.94\n", + "Saturated value: 0.0003\n", + "Final response: 173.9318\n", + "Raw spend: 11397.719335936687\n", + "After adstock: 11398.94155815891\n", + "After hill transform: 0.00032201432679796404\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.28\n", + "Adstocked value: 55,836.61\n", + "Saturated value: 0.3498\n", + "Final response: 49987.9080\n", + "Raw spend: 55836.279326857555\n", + "After adstock: 55836.61266019089\n", + "After hill transform: 0.34979184809665914\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.47\n", + "Adstocked value: 3,192.81\n", + "Saturated value: 0.0057\n", + "Final response: 382.0436\n", + "Raw spend: 3192.4717786306996\n", + "After adstock: 3192.805111964033\n", + "After hill transform: 0.005687242878932299\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.12\n", + "Adstocked value: 7,630.29\n", + "Saturated value: 0.3460\n", + "Final response: 9683.3034\n", + "Raw spend: 7630.117702820697\n", + "After adstock: 7630.294173408932\n", + "After hill transform: 0.3460498954561121\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 9,065.63\n", + "Adstocked value: 9,066.85\n", + "Saturated value: 0.0002\n", + "Final response: 87.6115\n", + "Raw spend: 9065.628799363289\n", + "After adstock: 9066.851021585511\n", + "After hill transform: 0.00016220229922933124\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,472.99\n", + "Adstocked value: 54,473.33\n", + "Saturated value: 0.3465\n", + "Final response: 49517.7535\n", + "Raw spend: 54472.99321464088\n", + "After adstock: 54473.32654797422\n", + "After hill transform: 0.3465019286424438\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,770.10\n", + "Adstocked value: 1,770.44\n", + "Saturated value: 0.0012\n", + "Final response: 81.2619\n", + "Raw spend: 1770.102881707092\n", + "After adstock: 1770.4362150404252\n", + "After hill transform: 0.0012096945468426175\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.863248397434\n", + "After adstock: 12748.03971898567\n", + "After hill transform: 0.6874038368912276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,164.51\n", + "Adstocked value: 11,165.73\n", + "Saturated value: 0.0003\n", + "Final response: 163.4880\n", + "Raw spend: 11164.510282279347\n", + "After adstock: 11165.73250450157\n", + "After hill transform: 0.0003026788410826487\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,699.95\n", + "Adstocked value: 55,700.28\n", + "Saturated value: 0.3495\n", + "Final response: 49941.3200\n", + "Raw spend: 55699.95071563589\n", + "After adstock: 55700.284048969224\n", + "After hill transform: 0.3494658476994839\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,050.23\n", + "Adstocked value: 3,050.57\n", + "Saturated value: 0.0050\n", + "Final response: 339.0701\n", + "Raw spend: 3050.234888938339\n", + "After adstock: 3050.5682222716723\n", + "After hill transform: 0.005047523944735254\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,141.89\n", + "Adstocked value: 8,142.07\n", + "Saturated value: 0.3879\n", + "Final response: 10853.5103\n", + "Raw spend: 8141.89225736496\n", + "After adstock: 8142.068727953195\n", + "After hill transform: 0.387869298079207\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,374.40\n", + "Adstocked value: 11,375.62\n", + "Saturated value: 0.0003\n", + "Final response: 172.8680\n", + "Raw spend: 11374.398430570953\n", + "After adstock: 11375.620652793175\n", + "After hill transform: 0.00032004480568118996\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,822.65\n", + "Adstocked value: 55,822.98\n", + "Saturated value: 0.3498\n", + "Final response: 49983.2534\n", + "Raw spend: 55822.646465735386\n", + "After adstock: 55822.97979906872\n", + "After hill transform: 0.3497592775775808\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,178.25\n", + "Adstocked value: 3,178.58\n", + "Saturated value: 0.0056\n", + "Final response: 377.6044\n", + "Raw spend: 3178.2480896614634\n", + "After adstock: 3178.581422994797\n", + "After hill transform: 0.005621159727819278\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,681.30\n", + "Adstocked value: 7,681.47\n", + "Saturated value: 0.3503\n", + "Final response: 9801.1190\n", + "Raw spend: 7681.295158261712\n", + "After adstock: 7681.471628849947\n", + "After hill transform: 0.3502602413640241\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,395.39\n", + "Adstocked value: 11,396.61\n", + "Saturated value: 0.0003\n", + "Final response: 173.8252\n", + "Raw spend: 11395.387245400114\n", + "After adstock: 11396.609467622337\n", + "After hill transform: 0.0003218170125337571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,834.92\n", + "Adstocked value: 55,835.25\n", + "Saturated value: 0.3498\n", + "Final response: 49987.4425\n", + "Raw spend: 55834.91604074534\n", + "After adstock: 55835.249374078674\n", + "After hill transform: 0.34978859133956897\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,191.05\n", + "Adstocked value: 3,191.38\n", + "Saturated value: 0.0057\n", + "Final response: 381.5982\n", + "Raw spend: 3191.049409733776\n", + "After adstock: 3191.3827430671095\n", + "After hill transform: 0.005680613276035313\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,635.24\n", + "Adstocked value: 7,635.41\n", + "Saturated value: 0.3465\n", + "Final response: 9695.0905\n", + "Raw spend: 7635.235448351387\n", + "After adstock: 7635.411918939622\n", + "After hill transform: 0.34647112532764773\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.49\n", + "Adstocked value: 11,398.71\n", + "Saturated value: 0.0003\n", + "Final response: 173.9212\n", + "Raw spend: 11397.48612688303\n", + "After adstock: 11398.708349105253\n", + "After hill transform: 0.0003219945917475913\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.14\n", + "Adstocked value: 55,836.48\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8614\n", + "Raw spend: 55836.14299824633\n", + "After adstock: 55836.476331579666\n", + "After hill transform: 0.3497915224238979\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.33\n", + "Adstocked value: 3,192.66\n", + "Saturated value: 0.0057\n", + "Final response: 381.9990\n", + "Raw spend: 3192.3295417410072\n", + "After adstock: 3192.6628750743407\n", + "After hill transform: 0.005686579705591124\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.63\n", + "Adstocked value: 7,630.81\n", + "Saturated value: 0.3461\n", + "Final response: 9684.4822\n", + "Raw spend: 7630.629477360355\n", + "After adstock: 7630.80594794859\n", + "After hill transform: 0.34609202030201763\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.70\n", + "Adstocked value: 11,398.92\n", + "Saturated value: 0.0003\n", + "Final response: 173.9308\n", + "Raw spend: 11397.69601503132\n", + "After adstock: 11398.918237253543\n", + "After hill transform: 0.0003220123532566848\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.27\n", + "Adstocked value: 55,836.60\n", + "Saturated value: 0.3498\n", + "Final response: 49987.9033\n", + "Raw spend: 55836.265693996436\n", + "After adstock: 55836.59902732977\n", + "After hill transform: 0.34979181552941246\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.46\n", + "Adstocked value: 3,192.79\n", + "Saturated value: 0.0057\n", + "Final response: 382.0391\n", + "Raw spend: 3192.4575549417305\n", + "After adstock: 3192.790888275064\n", + "After hill transform: 0.005687176559467494\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.17\n", + "Adstocked value: 7,630.35\n", + "Saturated value: 0.3461\n", + "Final response: 9683.4213\n", + "Raw spend: 7630.168880261252\n", + "After adstock: 7630.345350849487\n", + "After hill transform: 0.34605410795810404\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.70\n", + "Adstocked value: 11,398.92\n", + "Saturated value: 0.0003\n", + "Final response: 173.9308\n", + "Raw spend: 11397.696015046222\n", + "After adstock: 11398.918237268444\n", + "After hill transform: 0.0003220123532579458\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.27\n", + "Adstocked value: 55,836.60\n", + "Saturated value: 0.3498\n", + "Final response: 49987.9033\n", + "Raw spend: 55836.265693996436\n", + "After adstock: 55836.59902732977\n", + "After hill transform: 0.34979181552941246\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.46\n", + "Adstocked value: 3,192.79\n", + "Saturated value: 0.0057\n", + "Final response: 382.0391\n", + "Raw spend: 3192.4575549417305\n", + "After adstock: 3192.790888275064\n", + "After hill transform: 0.005687176559467494\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.17\n", + "Adstocked value: 7,630.35\n", + "Saturated value: 0.3461\n", + "Final response: 9683.4213\n", + "Raw spend: 7630.168880261252\n", + "After adstock: 7630.345350849487\n", + "After hill transform: 0.34605410795810404\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.70\n", + "Adstocked value: 11,398.92\n", + "Saturated value: 0.0003\n", + "Final response: 173.9308\n", + "Raw spend: 11397.69601503132\n", + "After adstock: 11398.918237253543\n", + "After hill transform: 0.0003220123532566848\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.27\n", + "Adstocked value: 55,836.60\n", + "Saturated value: 0.3498\n", + "Final response: 49987.9033\n", + "Raw spend: 55836.26569401134\n", + "After adstock: 55836.59902734467\n", + "After hill transform: 0.3497918155294481\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.46\n", + "Adstocked value: 3,192.79\n", + "Saturated value: 0.0057\n", + "Final response: 382.0391\n", + "Raw spend: 3192.4575549417305\n", + "After adstock: 3192.790888275064\n", + "After hill transform: 0.005687176559467494\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.17\n", + "Adstocked value: 7,630.35\n", + "Saturated value: 0.3461\n", + "Final response: 9683.4213\n", + "Raw spend: 7630.168880261252\n", + "After adstock: 7630.345350849487\n", + "After hill transform: 0.34605410795810404\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.70\n", + "Adstocked value: 11,398.92\n", + "Saturated value: 0.0003\n", + "Final response: 173.9308\n", + "Raw spend: 11397.69601503132\n", + "After adstock: 11398.918237253543\n", + "After hill transform: 0.0003220123532566848\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.27\n", + "Adstocked value: 55,836.60\n", + "Saturated value: 0.3498\n", + "Final response: 49987.9033\n", + "Raw spend: 55836.265693996436\n", + "After adstock: 55836.59902732977\n", + "After hill transform: 0.34979181552941246\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.46\n", + "Adstocked value: 3,192.79\n", + "Saturated value: 0.0057\n", + "Final response: 382.0391\n", + "Raw spend: 3192.4575549566316\n", + "After adstock: 3192.790888289965\n", + "After hill transform: 0.005687176559536973\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.17\n", + "Adstocked value: 7,630.35\n", + "Saturated value: 0.3461\n", + "Final response: 9683.4213\n", + "Raw spend: 7630.168880261252\n", + "After adstock: 7630.345350849487\n", + "After hill transform: 0.34605410795810404\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.70\n", + "Adstocked value: 11,398.92\n", + "Saturated value: 0.0003\n", + "Final response: 173.9308\n", + "Raw spend: 11397.69601503132\n", + "After adstock: 11398.918237253543\n", + "After hill transform: 0.0003220123532566848\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.27\n", + "Adstocked value: 55,836.60\n", + "Saturated value: 0.3498\n", + "Final response: 49987.9033\n", + "Raw spend: 55836.265693996436\n", + "After adstock: 55836.59902732977\n", + "After hill transform: 0.34979181552941246\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.46\n", + "Adstocked value: 3,192.79\n", + "Saturated value: 0.0057\n", + "Final response: 382.0391\n", + "Raw spend: 3192.4575549417305\n", + "After adstock: 3192.790888275064\n", + "After hill transform: 0.005687176559467494\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.17\n", + "Adstocked value: 7,630.35\n", + "Saturated value: 0.3461\n", + "Final response: 9683.4213\n", + "Raw spend: 7630.168880276153\n", + "After adstock: 7630.345350864388\n", + "After hill transform: 0.3460541079593305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 9,065.72\n", + "Adstocked value: 9,066.94\n", + "Saturated value: 0.0002\n", + "Final response: 87.6140\n", + "Raw spend: 9065.717077320189\n", + "After adstock: 9066.939299542411\n", + "After hill transform: 0.0001622070309322325\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,478.93\n", + "Adstocked value: 54,479.27\n", + "Saturated value: 0.3465\n", + "Final response: 49519.8229\n", + "Raw spend: 54478.933358689814\n", + "After adstock: 54479.26669202315\n", + "After hill transform: 0.3465164095102675\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,764.07\n", + "Adstocked value: 1,764.41\n", + "Saturated value: 0.0012\n", + "Final response: 80.5363\n", + "Raw spend: 1764.0744634830203\n", + "After adstock: 1764.4077968163535\n", + "After hill transform: 0.0011988939477178236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.863244737746\n", + "After adstock: 12748.039715325982\n", + "After hill transform: 0.6874038367200228\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,164.50\n", + "Adstocked value: 11,165.72\n", + "Saturated value: 0.0003\n", + "Final response: 163.4875\n", + "Raw spend: 11164.498121260207\n", + "After adstock: 11165.72034348243\n", + "After hill transform: 0.000302677853522014\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,700.53\n", + "Adstocked value: 55,700.87\n", + "Saturated value: 0.3495\n", + "Final response: 49941.5190\n", + "Raw spend: 55700.53246046577\n", + "After adstock: 55700.86579379911\n", + "After hill transform: 0.3494672402118318\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,049.62\n", + "Adstocked value: 3,049.95\n", + "Saturated value: 0.0050\n", + "Final response: 338.8909\n", + "Raw spend: 3049.6192457958596\n", + "After adstock: 3049.952579129193\n", + "After hill transform: 0.00504485624720601\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,141.94\n", + "Adstocked value: 8,142.11\n", + "Saturated value: 0.3879\n", + "Final response: 10853.6146\n", + "Raw spend: 8141.938316708901\n", + "After adstock: 8142.114787297136\n", + "After hill transform: 0.38787302570064724\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,374.38\n", + "Adstocked value: 11,375.60\n", + "Saturated value: 0.0003\n", + "Final response: 172.8670\n", + "Raw spend: 11374.376225654209\n", + "After adstock: 11375.598447876431\n", + "After hill transform: 0.000320042934241361\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,822.69\n", + "Adstocked value: 55,823.03\n", + "Saturated value: 0.3498\n", + "Final response: 49983.2691\n", + "Raw spend: 55822.69237064337\n", + "After adstock: 55823.02570397671\n", + "After hill transform: 0.34975938726083455\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,178.17\n", + "Adstocked value: 3,178.51\n", + "Saturated value: 0.0056\n", + "Final response: 377.5813\n", + "Raw spend: 3178.173724027143\n", + "After adstock: 3178.5070573604767\n", + "After hill transform: 0.005620815467837198\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,681.35\n", + "Adstocked value: 7,681.52\n", + "Saturated value: 0.3503\n", + "Final response: 9801.2356\n", + "Raw spend: 7681.345823906016\n", + "After adstock: 7681.522294494252\n", + "After hill transform: 0.35026440736048847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,395.36\n", + "Adstocked value: 11,396.59\n", + "Saturated value: 0.0003\n", + "Final response: 173.8242\n", + "Raw spend: 11395.36403609361\n", + "After adstock: 11396.586258315832\n", + "After hill transform: 0.00032181504923800504\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,834.91\n", + "Adstocked value: 55,835.24\n", + "Saturated value: 0.3498\n", + "Final response: 49987.4399\n", + "Raw spend: 55834.90836166113\n", + "After adstock: 55835.24169499447\n", + "After hill transform: 0.3497885729948028\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,191.03\n", + "Adstocked value: 3,191.36\n", + "Saturated value: 0.0057\n", + "Final response: 381.5919\n", + "Raw spend: 3191.0291718502717\n", + "After adstock: 3191.362505183605\n", + "After hill transform: 0.005680518982251537\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,635.29\n", + "Adstocked value: 7,635.46\n", + "Saturated value: 0.3465\n", + "Final response: 9695.2082\n", + "Raw spend: 7635.2865746257285\n", + "After adstock: 7635.463045213964\n", + "After hill transform: 0.34647533320430735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.46\n", + "Adstocked value: 11,398.69\n", + "Saturated value: 0.0003\n", + "Final response: 173.9201\n", + "Raw spend: 11397.46281713755\n", + "After adstock: 11398.685039359772\n", + "After hill transform: 0.00032199261923121893\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.13\n", + "Adstocked value: 55,836.46\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8570\n", + "Raw spend: 55836.129960762904\n", + "After adstock: 55836.46329409624\n", + "After hill transform: 0.34979149127887366\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.31\n", + "Adstocked value: 3,192.65\n", + "Saturated value: 0.0057\n", + "Final response: 381.9944\n", + "Raw spend: 3192.314716632585\n", + "After adstock: 3192.6480499659183\n", + "After hill transform: 0.005686510586889538\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.68\n", + "Adstocked value: 7,630.86\n", + "Saturated value: 0.3461\n", + "Final response: 9684.6001\n", + "Raw spend: 7630.6806496977\n", + "After adstock: 7630.857120285935\n", + "After hill transform: 0.3460962323428257\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.67\n", + "Adstocked value: 11,398.89\n", + "Saturated value: 0.0003\n", + "Final response: 173.9297\n", + "Raw spend: 11397.672695241943\n", + "After adstock: 11398.894917464166\n", + "After hill transform: 0.00032201037981789975\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.25\n", + "Adstocked value: 55,836.59\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8987\n", + "Raw spend: 55836.25212067308\n", + "After adstock: 55836.58545400642\n", + "After hill transform: 0.3497917831043878\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.44\n", + "Adstocked value: 3,192.78\n", + "Saturated value: 0.0057\n", + "Final response: 382.0347\n", + "Raw spend: 3192.4432711108157\n", + "After adstock: 3192.776604444149\n", + "After hill transform: 0.005687109960060959\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.22\n", + "Adstocked value: 7,630.40\n", + "Saturated value: 0.3461\n", + "Final response: 9683.5392\n", + "Raw spend: 7630.220057204896\n", + "After adstock: 7630.396527793131\n", + "After hill transform: 0.3460583204150837\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.67\n", + "Adstocked value: 11,398.89\n", + "Saturated value: 0.0003\n", + "Final response: 173.9297\n", + "Raw spend: 11397.672695256844\n", + "After adstock: 11398.894917479067\n", + "After hill transform: 0.0003220103798191608\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.25\n", + "Adstocked value: 55,836.59\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8987\n", + "Raw spend: 55836.25212067308\n", + "After adstock: 55836.58545400642\n", + "After hill transform: 0.3497917831043878\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.44\n", + "Adstocked value: 3,192.78\n", + "Saturated value: 0.0057\n", + "Final response: 382.0347\n", + "Raw spend: 3192.4432711108157\n", + "After adstock: 3192.776604444149\n", + "After hill transform: 0.005687109960060959\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.22\n", + "Adstocked value: 7,630.40\n", + "Saturated value: 0.3461\n", + "Final response: 9683.5392\n", + "Raw spend: 7630.220057204896\n", + "After adstock: 7630.396527793131\n", + "After hill transform: 0.3460583204150837\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.67\n", + "Adstocked value: 11,398.89\n", + "Saturated value: 0.0003\n", + "Final response: 173.9297\n", + "Raw spend: 11397.672695241943\n", + "After adstock: 11398.894917464166\n", + "After hill transform: 0.00032201037981789975\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.25\n", + "Adstocked value: 55,836.59\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8987\n", + "Raw spend: 55836.25212068798\n", + "After adstock: 55836.58545402132\n", + "After hill transform: 0.34979178310442344\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.44\n", + "Adstocked value: 3,192.78\n", + "Saturated value: 0.0057\n", + "Final response: 382.0347\n", + "Raw spend: 3192.4432711108157\n", + "After adstock: 3192.776604444149\n", + "After hill transform: 0.005687109960060959\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.22\n", + "Adstocked value: 7,630.40\n", + "Saturated value: 0.3461\n", + "Final response: 9683.5392\n", + "Raw spend: 7630.220057204896\n", + "After adstock: 7630.396527793131\n", + "After hill transform: 0.3460583204150837\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.67\n", + "Adstocked value: 11,398.89\n", + "Saturated value: 0.0003\n", + "Final response: 173.9297\n", + "Raw spend: 11397.672695241943\n", + "After adstock: 11398.894917464166\n", + "After hill transform: 0.00032201037981789975\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.25\n", + "Adstocked value: 55,836.59\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8987\n", + "Raw spend: 55836.25212067308\n", + "After adstock: 55836.58545400642\n", + "After hill transform: 0.3497917831043878\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.44\n", + "Adstocked value: 3,192.78\n", + "Saturated value: 0.0057\n", + "Final response: 382.0347\n", + "Raw spend: 3192.443271125717\n", + "After adstock: 3192.7766044590503\n", + "After hill transform: 0.005687109960130436\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.22\n", + "Adstocked value: 7,630.40\n", + "Saturated value: 0.3461\n", + "Final response: 9683.5392\n", + "Raw spend: 7630.220057204896\n", + "After adstock: 7630.396527793131\n", + "After hill transform: 0.3460583204150837\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.67\n", + "Adstocked value: 11,398.89\n", + "Saturated value: 0.0003\n", + "Final response: 173.9297\n", + "Raw spend: 11397.672695241943\n", + "After adstock: 11398.894917464166\n", + "After hill transform: 0.00032201037981789975\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.25\n", + "Adstocked value: 55,836.59\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8987\n", + "Raw spend: 55836.25212067308\n", + "After adstock: 55836.58545400642\n", + "After hill transform: 0.3497917831043878\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.44\n", + "Adstocked value: 3,192.78\n", + "Saturated value: 0.0057\n", + "Final response: 382.0347\n", + "Raw spend: 3192.4432711108157\n", + "After adstock: 3192.776604444149\n", + "After hill transform: 0.005687109960060959\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.22\n", + "Adstocked value: 7,630.40\n", + "Saturated value: 0.3461\n", + "Final response: 9683.5392\n", + "Raw spend: 7630.220057219797\n", + "After adstock: 7630.396527808032\n", + "After hill transform: 0.3460583204163103\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,030.85\n", + "Adstocked value: 11,032.07\n", + "Saturated value: 0.0003\n", + "Final response: 157.6950\n", + "Raw spend: 11030.849654595178\n", + "After adstock: 11032.071876817401\n", + "After hill transform: 0.00029195372297511604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,624.47\n", + "Adstocked value: 55,624.81\n", + "Saturated value: 0.3493\n", + "Final response: 49915.4870\n", + "Raw spend: 55624.47473504262\n", + "After adstock: 55624.808068375954\n", + "After hill transform: 0.3492850805316239\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,971.91\n", + "Adstocked value: 2,972.24\n", + "Saturated value: 0.0047\n", + "Final response: 316.7338\n", + "Raw spend: 2971.905076612197\n", + "After adstock: 2972.2384099455303\n", + "After hill transform: 0.004715016672298782\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,429.36\n", + "Adstocked value: 8,429.54\n", + "Saturated value: 0.4110\n", + "Final response: 11499.7686\n", + "Raw spend: 8429.35867798079\n", + "After adstock: 8429.535148569026\n", + "After hill transform: 0.4109644762076371\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,360.99\n", + "Adstocked value: 11,362.21\n", + "Saturated value: 0.0003\n", + "Final response: 172.2584\n", + "Raw spend: 11360.990391177267\n", + "After adstock: 11362.21261339949\n", + "After hill transform: 0.00031891609610288713\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,815.07\n", + "Adstocked value: 55,815.41\n", + "Saturated value: 0.3497\n", + "Final response: 49980.6677\n", + "Raw spend: 55815.07438211003\n", + "After adstock: 55815.40771544337\n", + "After hill transform: 0.34974118414284894\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,170.39\n", + "Adstocked value: 3,170.72\n", + "Saturated value: 0.0056\n", + "Final response: 375.1654\n", + "Raw spend: 3170.389451660954\n", + "After adstock: 3170.7227849942874\n", + "After hill transform: 0.0055848511997788584\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,710.13\n", + "Adstocked value: 7,710.31\n", + "Saturated value: 0.3526\n", + "Final response: 9867.4514\n", + "Raw spend: 7710.133919282485\n", + "After adstock: 7710.31038987072\n", + "After hill transform: 0.352630747781361\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,394.00\n", + "Adstocked value: 11,395.23\n", + "Saturated value: 0.0003\n", + "Final response: 173.7621\n", + "Raw spend: 11394.004464835476\n", + "After adstock: 11395.226687057699\n", + "After hill transform: 0.00032170005582007015\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,834.13\n", + "Adstocked value: 55,834.47\n", + "Saturated value: 0.3498\n", + "Final response: 49987.1757\n", + "Raw spend: 55834.134346816776\n", + "After adstock: 55834.46768015011\n", + "After hill transform: 0.3497867239197327\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,190.24\n", + "Adstocked value: 3,190.57\n", + "Saturated value: 0.0057\n", + "Final response: 381.3443\n", + "Raw spend: 3190.2378891658295\n", + "After adstock: 3190.571222499163\n", + "After hill transform: 0.0056768329329922596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,638.21\n", + "Adstocked value: 7,638.39\n", + "Saturated value: 0.3467\n", + "Final response: 9701.9441\n", + "Raw spend: 7638.211443412655\n", + "After adstock: 7638.38791400089\n", + "After hill transform: 0.3467160534934665\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.31\n", + "Adstocked value: 11,398.53\n", + "Saturated value: 0.0003\n", + "Final response: 173.9129\n", + "Raw spend: 11397.305872201296\n", + "After adstock: 11398.528094423518\n", + "After hill transform: 0.0003219793384524091\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.04\n", + "Adstocked value: 55,836.37\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8264\n", + "Raw spend: 55836.04034328745\n", + "After adstock: 55836.37367662079\n", + "After hill transform: 0.3497912771930359\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.22\n", + "Adstocked value: 3,192.56\n", + "Saturated value: 0.0057\n", + "Final response: 381.9656\n", + "Raw spend: 3192.222732916317\n", + "After adstock: 3192.5560662496505\n", + "After hill transform: 0.005686081745196156\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,631.02\n", + "Adstocked value: 7,631.20\n", + "Saturated value: 0.3461\n", + "Final response: 9685.3798\n", + "Raw spend: 7631.019195825672\n", + "After adstock: 7631.195666413907\n", + "After hill transform: 0.3461240982733795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.64\n", + "Adstocked value: 11,398.86\n", + "Saturated value: 0.0003\n", + "Final response: 173.9280\n", + "Raw spend: 11397.636012937879\n", + "After adstock: 11398.858235160102\n", + "After hill transform: 0.00032200727559168426\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.23\n", + "Adstocked value: 55,836.56\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8914\n", + "Raw spend: 55836.23094293452\n", + "After adstock: 55836.564276267854\n", + "After hill transform: 0.34979173251332374\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.42\n", + "Adstocked value: 3,192.75\n", + "Saturated value: 0.0057\n", + "Final response: 382.0277\n", + "Raw spend: 3192.421217291366\n", + "After adstock: 3192.7545506246993\n", + "After hill transform: 0.005687007133452252\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.30\n", + "Adstocked value: 7,630.48\n", + "Saturated value: 0.3461\n", + "Final response: 9683.7233\n", + "Raw spend: 7630.299971066974\n", + "After adstock: 7630.476441655209\n", + "After hill transform: 0.34606489824606257\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.64\n", + "Adstocked value: 11,398.86\n", + "Saturated value: 0.0003\n", + "Final response: 173.9280\n", + "Raw spend: 11397.63601295278\n", + "After adstock: 11398.858235175003\n", + "After hill transform: 0.00032200727559294524\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.23\n", + "Adstocked value: 55,836.56\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8914\n", + "Raw spend: 55836.23094293452\n", + "After adstock: 55836.564276267854\n", + "After hill transform: 0.34979173251332374\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.42\n", + "Adstocked value: 3,192.75\n", + "Saturated value: 0.0057\n", + "Final response: 382.0277\n", + "Raw spend: 3192.421217291366\n", + "After adstock: 3192.7545506246993\n", + "After hill transform: 0.005687007133452252\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.30\n", + "Adstocked value: 7,630.48\n", + "Saturated value: 0.3461\n", + "Final response: 9683.7233\n", + "Raw spend: 7630.299971066974\n", + "After adstock: 7630.476441655209\n", + "After hill transform: 0.34606489824606257\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.64\n", + "Adstocked value: 11,398.86\n", + "Saturated value: 0.0003\n", + "Final response: 173.9280\n", + "Raw spend: 11397.636012937879\n", + "After adstock: 11398.858235160102\n", + "After hill transform: 0.00032200727559168426\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.23\n", + "Adstocked value: 55,836.56\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8914\n", + "Raw spend: 55836.23094294942\n", + "After adstock: 55836.564276282756\n", + "After hill transform: 0.3497917325133594\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.42\n", + "Adstocked value: 3,192.75\n", + "Saturated value: 0.0057\n", + "Final response: 382.0277\n", + "Raw spend: 3192.421217291366\n", + "After adstock: 3192.7545506246993\n", + "After hill transform: 0.005687007133452252\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.30\n", + "Adstocked value: 7,630.48\n", + "Saturated value: 0.3461\n", + "Final response: 9683.7233\n", + "Raw spend: 7630.299971066974\n", + "After adstock: 7630.476441655209\n", + "After hill transform: 0.34606489824606257\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.64\n", + "Adstocked value: 11,398.86\n", + "Saturated value: 0.0003\n", + "Final response: 173.9280\n", + "Raw spend: 11397.636012937879\n", + "After adstock: 11398.858235160102\n", + "After hill transform: 0.00032200727559168426\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.23\n", + "Adstocked value: 55,836.56\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8914\n", + "Raw spend: 55836.23094293452\n", + "After adstock: 55836.564276267854\n", + "After hill transform: 0.34979173251332374\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.42\n", + "Adstocked value: 3,192.75\n", + "Saturated value: 0.0057\n", + "Final response: 382.0277\n", + "Raw spend: 3192.421217306267\n", + "After adstock: 3192.7545506396004\n", + "After hill transform: 0.005687007133521728\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.30\n", + "Adstocked value: 7,630.48\n", + "Saturated value: 0.3461\n", + "Final response: 9683.7233\n", + "Raw spend: 7630.299971066974\n", + "After adstock: 7630.476441655209\n", + "After hill transform: 0.34606489824606257\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.64\n", + "Adstocked value: 11,398.86\n", + "Saturated value: 0.0003\n", + "Final response: 173.9280\n", + "Raw spend: 11397.636012937879\n", + "After adstock: 11398.858235160102\n", + "After hill transform: 0.00032200727559168426\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.23\n", + "Adstocked value: 55,836.56\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8914\n", + "Raw spend: 55836.23094293452\n", + "After adstock: 55836.564276267854\n", + "After hill transform: 0.34979173251332374\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.42\n", + "Adstocked value: 3,192.75\n", + "Saturated value: 0.0057\n", + "Final response: 382.0277\n", + "Raw spend: 3192.421217291366\n", + "After adstock: 3192.7545506246993\n", + "After hill transform: 0.005687007133452252\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.30\n", + "Adstocked value: 7,630.48\n", + "Saturated value: 0.3461\n", + "Final response: 9683.7233\n", + "Raw spend: 7630.299971081875\n", + "After adstock: 7630.47644167011\n", + "After hill transform: 0.3460648982472891\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 9,563.50\n", + "Adstocked value: 9,564.72\n", + "Saturated value: 0.0002\n", + "Final response: 102.8294\n", + "Raw spend: 9563.496065784731\n", + "After adstock: 9564.718288006954\n", + "After hill transform: 0.00019037647654679345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,776.77\n", + "Adstocked value: 54,777.10\n", + "Saturated value: 0.3472\n", + "Final response: 49623.3460\n", + "Raw spend: 54776.767920927574\n", + "After adstock: 54777.10125426091\n", + "After hill transform: 0.34724081490446973\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,089.16\n", + "Adstocked value: 2,089.50\n", + "Saturated value: 0.0019\n", + "Final response: 125.6150\n", + "Raw spend: 2089.1617948190546\n", + "After adstock: 2089.495128152388\n", + "After hill transform: 0.001869951071367601\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 11,627.16\n", + "Adstocked value: 11,627.34\n", + "Saturated value: 0.6301\n", + "Final response: 17631.5713\n", + "Raw spend: 11627.162362699426\n", + "After adstock: 11627.338833287662\n", + "After hill transform: 0.6300952390436102\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,214.22\n", + "Adstocked value: 11,215.44\n", + "Saturated value: 0.0003\n", + "Final response: 165.6782\n", + "Raw spend: 11214.222018222565\n", + "After adstock: 11215.444240444787\n", + "After hill transform: 0.00030673374233561155\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,730.28\n", + "Adstocked value: 55,730.62\n", + "Saturated value: 0.3495\n", + "Final response: 49951.6942\n", + "Raw spend: 55730.28464073382\n", + "After adstock: 55730.61797406716\n", + "After hill transform: 0.3495384415180996\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,082.10\n", + "Adstocked value: 3,082.43\n", + "Saturated value: 0.0052\n", + "Final response: 348.4236\n", + "Raw spend: 3082.0952750441347\n", + "After adstock: 3082.428608377468\n", + "After hill transform: 0.0051867636330721395\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,029.99\n", + "Adstocked value: 8,030.16\n", + "Saturated value: 0.3788\n", + "Final response: 10599.4511\n", + "Raw spend: 8029.986210230219\n", + "After adstock: 8030.162680818454\n", + "After hill transform: 0.37879004313915104\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,379.29\n", + "Adstocked value: 11,380.52\n", + "Saturated value: 0.0003\n", + "Final response: 173.0910\n", + "Raw spend: 11379.294613466347\n", + "After adstock: 11380.51683568857\n", + "After hill transform: 0.00032045763602611064\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,825.64\n", + "Adstocked value: 55,825.97\n", + "Saturated value: 0.3498\n", + "Final response: 49984.2743\n", + "Raw spend: 55825.63631271445\n", + "After adstock: 55825.969646047786\n", + "After hill transform: 0.3497664212368574\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,181.39\n", + "Adstocked value: 3,181.72\n", + "Saturated value: 0.0056\n", + "Final response: 378.5818\n", + "Raw spend: 3181.3886230666426\n", + "After adstock: 3181.721956399976\n", + "After hill transform: 0.005635709951000085\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,670.27\n", + "Adstocked value: 7,670.45\n", + "Saturated value: 0.3494\n", + "Final response: 9775.7454\n", + "Raw spend: 7670.2685949832985\n", + "After adstock: 7670.445065571534\n", + "After hill transform: 0.34935346983889903\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,395.80\n", + "Adstocked value: 11,397.02\n", + "Saturated value: 0.0003\n", + "Final response: 173.8442\n", + "Raw spend: 11395.801872990725\n", + "After adstock: 11397.024095212948\n", + "After hill transform: 0.0003218520875920451\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,835.17\n", + "Adstocked value: 55,835.50\n", + "Saturated value: 0.3498\n", + "Final response: 49987.5298\n", + "Raw spend: 55835.17147991251\n", + "After adstock: 55835.50481324585\n", + "After hill transform: 0.3497892015637253\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,191.32\n", + "Adstocked value: 3,191.65\n", + "Saturated value: 0.0057\n", + "Final response: 381.6823\n", + "Raw spend: 3191.3179578688937\n", + "After adstock: 3191.651291202227\n", + "After hill transform: 0.005681864605304888\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,634.30\n", + "Adstocked value: 7,634.47\n", + "Saturated value: 0.3464\n", + "Final response: 9692.9288\n", + "Raw spend: 7634.296833458606\n", + "After adstock: 7634.473304046841\n", + "After hill transform: 0.346393873199408\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.45\n", + "Adstocked value: 11,398.67\n", + "Saturated value: 0.0003\n", + "Final response: 173.9196\n", + "Raw spend: 11397.452598943164\n", + "After adstock: 11398.674821165387\n", + "After hill transform: 0.00032199175455010896\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.12\n", + "Adstocked value: 55,836.46\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8553\n", + "Raw spend: 55836.124996632316\n", + "After adstock: 55836.45832996565\n", + "After hill transform: 0.3497914794201442\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.31\n", + "Adstocked value: 3,192.64\n", + "Saturated value: 0.0057\n", + "Final response: 381.9932\n", + "Raw spend: 3192.3108913491187\n", + "After adstock: 3192.644224682452\n", + "After hill transform: 0.005686492752457492\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.70\n", + "Adstocked value: 7,630.88\n", + "Saturated value: 0.3461\n", + "Final response: 9684.6438\n", + "Raw spend: 7630.699657306137\n", + "After adstock: 7630.876127894372\n", + "After hill transform: 0.34609779687501074\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.62\n", + "Adstocked value: 11,398.84\n", + "Saturated value: 0.0003\n", + "Final response: 173.9272\n", + "Raw spend: 11397.617671538408\n", + "After adstock: 11398.83989376063\n", + "After hill transform: 0.0003220057234651094\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.22\n", + "Adstocked value: 55,836.55\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8878\n", + "Raw spend: 55836.2203483043\n", + "After adstock: 55836.55368163763\n", + "After hill transform: 0.34979170720402364\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.41\n", + "Adstocked value: 3,192.74\n", + "Saturated value: 0.0057\n", + "Final response: 382.0243\n", + "Raw spend: 3192.410184697141\n", + "After adstock: 3192.7435180304747\n", + "After hill transform: 0.005686955694070895\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.34\n", + "Adstocked value: 7,630.52\n", + "Saturated value: 0.3461\n", + "Final response: 9683.8153\n", + "Raw spend: 7630.33993969089\n", + "After adstock: 7630.516410279125\n", + "After hill transform: 0.346068188120249\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.62\n", + "Adstocked value: 11,398.84\n", + "Saturated value: 0.0003\n", + "Final response: 173.9272\n", + "Raw spend: 11397.61767155331\n", + "After adstock: 11398.839893775532\n", + "After hill transform: 0.0003220057234663704\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.22\n", + "Adstocked value: 55,836.55\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8878\n", + "Raw spend: 55836.2203483043\n", + "After adstock: 55836.55368163763\n", + "After hill transform: 0.34979170720402364\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.41\n", + "Adstocked value: 3,192.74\n", + "Saturated value: 0.0057\n", + "Final response: 382.0243\n", + "Raw spend: 3192.410184697141\n", + "After adstock: 3192.7435180304747\n", + "After hill transform: 0.005686955694070895\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.34\n", + "Adstocked value: 7,630.52\n", + "Saturated value: 0.3461\n", + "Final response: 9683.8153\n", + "Raw spend: 7630.33993969089\n", + "After adstock: 7630.516410279125\n", + "After hill transform: 0.346068188120249\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.62\n", + "Adstocked value: 11,398.84\n", + "Saturated value: 0.0003\n", + "Final response: 173.9272\n", + "Raw spend: 11397.617671538408\n", + "After adstock: 11398.83989376063\n", + "After hill transform: 0.0003220057234651094\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.22\n", + "Adstocked value: 55,836.55\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8878\n", + "Raw spend: 55836.2203483192\n", + "After adstock: 55836.553681652535\n", + "After hill transform: 0.34979170720405917\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.41\n", + "Adstocked value: 3,192.74\n", + "Saturated value: 0.0057\n", + "Final response: 382.0243\n", + "Raw spend: 3192.410184697141\n", + "After adstock: 3192.7435180304747\n", + "After hill transform: 0.005686955694070895\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.34\n", + "Adstocked value: 7,630.52\n", + "Saturated value: 0.3461\n", + "Final response: 9683.8153\n", + "Raw spend: 7630.33993969089\n", + "After adstock: 7630.516410279125\n", + "After hill transform: 0.346068188120249\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.62\n", + "Adstocked value: 11,398.84\n", + "Saturated value: 0.0003\n", + "Final response: 173.9272\n", + "Raw spend: 11397.617671538408\n", + "After adstock: 11398.83989376063\n", + "After hill transform: 0.0003220057234651094\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.22\n", + "Adstocked value: 55,836.55\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8878\n", + "Raw spend: 55836.2203483043\n", + "After adstock: 55836.55368163763\n", + "After hill transform: 0.34979170720402364\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.41\n", + "Adstocked value: 3,192.74\n", + "Saturated value: 0.0057\n", + "Final response: 382.0243\n", + "Raw spend: 3192.4101847120423\n", + "After adstock: 3192.743518045376\n", + "After hill transform: 0.005686955694140372\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.34\n", + "Adstocked value: 7,630.52\n", + "Saturated value: 0.3461\n", + "Final response: 9683.8153\n", + "Raw spend: 7630.33993969089\n", + "After adstock: 7630.516410279125\n", + "After hill transform: 0.346068188120249\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.62\n", + "Adstocked value: 11,398.84\n", + "Saturated value: 0.0003\n", + "Final response: 173.9272\n", + "Raw spend: 11397.617671538408\n", + "After adstock: 11398.83989376063\n", + "After hill transform: 0.0003220057234651094\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.22\n", + "Adstocked value: 55,836.55\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8878\n", + "Raw spend: 55836.2203483043\n", + "After adstock: 55836.55368163763\n", + "After hill transform: 0.34979170720402364\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.41\n", + "Adstocked value: 3,192.74\n", + "Saturated value: 0.0057\n", + "Final response: 382.0243\n", + "Raw spend: 3192.410184697141\n", + "After adstock: 3192.7435180304747\n", + "After hill transform: 0.005686955694070895\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.34\n", + "Adstocked value: 7,630.52\n", + "Saturated value: 0.3461\n", + "Final response: 9683.8153\n", + "Raw spend: 7630.339939705791\n", + "After adstock: 7630.516410294026\n", + "After hill transform: 0.34606818812147555\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 9,051.66\n", + "Adstocked value: 9,052.88\n", + "Saturated value: 0.0002\n", + "Final response: 87.2077\n", + "Raw spend: 9051.660272167308\n", + "After adstock: 9052.88249438953\n", + "After hill transform: 0.00016145474311514646\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,477.34\n", + "Adstocked value: 54,477.68\n", + "Saturated value: 0.3465\n", + "Final response: 49519.2695\n", + "Raw spend: 54477.344667204416\n", + "After adstock: 54477.67800053775\n", + "After hill transform: 0.3465125367290967\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,779.72\n", + "Adstocked value: 1,780.05\n", + "Saturated value: 0.0012\n", + "Final response: 82.4277\n", + "Raw spend: 1779.719956591165\n", + "After adstock: 1780.0532899244984\n", + "After hill transform: 0.0012270488337129417\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.863248267873\n", + "After adstock: 12748.03971885611\n", + "After hill transform: 0.6874038368851665\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,163.02\n", + "Adstocked value: 11,164.24\n", + "Saturated value: 0.0003\n", + "Final response: 163.4227\n", + "Raw spend: 11163.021931601299\n", + "After adstock: 11164.244153823522\n", + "After hill transform: 0.00030255799243386237\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,700.33\n", + "Adstocked value: 55,700.67\n", + "Saturated value: 0.3495\n", + "Final response: 49941.4507\n", + "Raw spend: 55700.33278019431\n", + "After adstock: 55700.666113527644\n", + "After hill transform: 0.34946676224203455\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,051.14\n", + "Adstocked value: 3,051.47\n", + "Saturated value: 0.0051\n", + "Final response: 339.3340\n", + "Raw spend: 3051.1411618865436\n", + "After adstock: 3051.474495219877\n", + "After hill transform: 0.005051452569370697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,142.09\n", + "Adstocked value: 8,142.27\n", + "Saturated value: 0.3879\n", + "Final response: 10853.9633\n", + "Raw spend: 8142.092270548588\n", + "After adstock: 8142.268741136823\n", + "After hill transform: 0.38788548525657474\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,374.16\n", + "Adstocked value: 11,375.38\n", + "Saturated value: 0.0003\n", + "Final response: 172.8571\n", + "Raw spend: 11374.158097544698\n", + "After adstock: 11375.38031976692\n", + "After hill transform: 0.0003200245506988677\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,822.63\n", + "Adstocked value: 55,822.96\n", + "Saturated value: 0.3498\n", + "Final response: 49983.2483\n", + "Raw spend: 55822.6315914933\n", + "After adstock: 55822.964924826636\n", + "After hill transform: 0.3497592420376773\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,178.28\n", + "Adstocked value: 3,178.62\n", + "Saturated value: 0.0056\n", + "Final response: 377.6154\n", + "Raw spend: 3178.2832824160814\n", + "After adstock: 3178.616615749415\n", + "After hill transform: 0.00562132264973721\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,681.52\n", + "Adstocked value: 7,681.69\n", + "Saturated value: 0.3503\n", + "Final response: 9801.6252\n", + "Raw spend: 7681.51517277666\n", + "After adstock: 7681.691643364895\n", + "After hill transform: 0.35027833208403175\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,395.27\n", + "Adstocked value: 11,396.49\n", + "Saturated value: 0.0003\n", + "Final response: 173.8200\n", + "Raw spend: 11395.271714139037\n", + "After adstock: 11396.49393636126\n", + "After hill transform: 0.0003218072397212216\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,834.86\n", + "Adstocked value: 55,835.19\n", + "Saturated value: 0.3498\n", + "Final response: 49987.4239\n", + "Raw spend: 55834.8614726232\n", + "After adstock: 55835.19480595653\n", + "After hill transform: 0.34978846098030253\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,191.00\n", + "Adstocked value: 3,191.33\n", + "Saturated value: 0.0057\n", + "Final response: 381.5820\n", + "Raw spend: 3190.9974944690352\n", + "After adstock: 3191.3308278023687\n", + "After hill transform: 0.005680371390671631\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,635.46\n", + "Adstocked value: 7,635.63\n", + "Saturated value: 0.3465\n", + "Final response: 9695.6018\n", + "Raw spend: 7635.457462999467\n", + "After adstock: 7635.633933587702\n", + "After hill transform: 0.34648939790319105\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.38\n", + "Adstocked value: 11,398.61\n", + "Saturated value: 0.0003\n", + "Final response: 173.9165\n", + "Raw spend: 11397.38307579847\n", + "After adstock: 11398.605298020693\n", + "After hill transform: 0.00032198587142357767\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.08\n", + "Adstocked value: 55,836.42\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8414\n", + "Raw spend: 55836.08446073619\n", + "After adstock: 55836.41779406952\n", + "After hill transform: 0.34979138258458026\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.27\n", + "Adstocked value: 3,192.60\n", + "Saturated value: 0.0057\n", + "Final response: 381.9800\n", + "Raw spend: 3192.2689156743304\n", + "After adstock: 3192.602249007664\n", + "After hill transform: 0.005686297053571209\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.85\n", + "Adstocked value: 7,631.03\n", + "Saturated value: 0.3461\n", + "Final response: 9684.9940\n", + "Raw spend: 7630.851692021748\n", + "After adstock: 7631.028162609983\n", + "After hill transform: 0.34611031095946543\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.59\n", + "Adstocked value: 11,398.82\n", + "Saturated value: 0.0003\n", + "Final response: 173.9261\n", + "Raw spend: 11397.594211964415\n", + "After adstock: 11398.816434186638\n", + "After hill transform: 0.00032200373822428244\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.21\n", + "Adstocked value: 55,836.54\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8832\n", + "Raw spend: 55836.20675954749\n", + "After adstock: 55836.54009288082\n", + "After hill transform: 0.3497916747421086\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.40\n", + "Adstocked value: 3,192.73\n", + "Saturated value: 0.0057\n", + "Final response: 382.0199\n", + "Raw spend: 3192.39605779486\n", + "After adstock: 3192.7293911281936\n", + "After hill transform: 0.005686889827919159\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.39\n", + "Adstocked value: 7,630.57\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9332\n", + "Raw spend: 7630.391114923976\n", + "After adstock: 7630.567585512211\n", + "After hill transform: 0.3460724004226865\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.59\n", + "Adstocked value: 11,398.82\n", + "Saturated value: 0.0003\n", + "Final response: 173.9261\n", + "Raw spend: 11397.594211979316\n", + "After adstock: 11398.816434201539\n", + "After hill transform: 0.0003220037382255434\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.21\n", + "Adstocked value: 55,836.54\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8832\n", + "Raw spend: 55836.20675954749\n", + "After adstock: 55836.54009288082\n", + "After hill transform: 0.3497916747421086\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.40\n", + "Adstocked value: 3,192.73\n", + "Saturated value: 0.0057\n", + "Final response: 382.0199\n", + "Raw spend: 3192.39605779486\n", + "After adstock: 3192.7293911281936\n", + "After hill transform: 0.005686889827919159\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.39\n", + "Adstocked value: 7,630.57\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9332\n", + "Raw spend: 7630.391114923976\n", + "After adstock: 7630.567585512211\n", + "After hill transform: 0.3460724004226865\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.59\n", + "Adstocked value: 11,398.82\n", + "Saturated value: 0.0003\n", + "Final response: 173.9261\n", + "Raw spend: 11397.594211964415\n", + "After adstock: 11398.816434186638\n", + "After hill transform: 0.00032200373822428244\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.21\n", + "Adstocked value: 55,836.54\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8832\n", + "Raw spend: 55836.20675956239\n", + "After adstock: 55836.540092895724\n", + "After hill transform: 0.3497916747421442\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.40\n", + "Adstocked value: 3,192.73\n", + "Saturated value: 0.0057\n", + "Final response: 382.0199\n", + "Raw spend: 3192.39605779486\n", + "After adstock: 3192.7293911281936\n", + "After hill transform: 0.005686889827919159\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.39\n", + "Adstocked value: 7,630.57\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9332\n", + "Raw spend: 7630.391114923976\n", + "After adstock: 7630.567585512211\n", + "After hill transform: 0.3460724004226865\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.59\n", + "Adstocked value: 11,398.82\n", + "Saturated value: 0.0003\n", + "Final response: 173.9261\n", + "Raw spend: 11397.594211964415\n", + "After adstock: 11398.816434186638\n", + "After hill transform: 0.00032200373822428244\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.21\n", + "Adstocked value: 55,836.54\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8832\n", + "Raw spend: 55836.20675954749\n", + "After adstock: 55836.54009288082\n", + "After hill transform: 0.3497916747421086\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.40\n", + "Adstocked value: 3,192.73\n", + "Saturated value: 0.0057\n", + "Final response: 382.0199\n", + "Raw spend: 3192.3960578097613\n", + "After adstock: 3192.7293911430947\n", + "After hill transform: 0.005686889827988635\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.39\n", + "Adstocked value: 7,630.57\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9332\n", + "Raw spend: 7630.391114923976\n", + "After adstock: 7630.567585512211\n", + "After hill transform: 0.3460724004226865\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.59\n", + "Adstocked value: 11,398.82\n", + "Saturated value: 0.0003\n", + "Final response: 173.9261\n", + "Raw spend: 11397.594211964415\n", + "After adstock: 11398.816434186638\n", + "After hill transform: 0.00032200373822428244\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.21\n", + "Adstocked value: 55,836.54\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8832\n", + "Raw spend: 55836.20675954749\n", + "After adstock: 55836.54009288082\n", + "After hill transform: 0.3497916747421086\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.40\n", + "Adstocked value: 3,192.73\n", + "Saturated value: 0.0057\n", + "Final response: 382.0199\n", + "Raw spend: 3192.39605779486\n", + "After adstock: 3192.7293911281936\n", + "After hill transform: 0.005686889827919159\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.39\n", + "Adstocked value: 7,630.57\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9332\n", + "Raw spend: 7630.391114938877\n", + "After adstock: 7630.567585527112\n", + "After hill transform: 0.346072400423913\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,199.99\n", + "Adstocked value: 11,201.21\n", + "Saturated value: 0.0003\n", + "Final response: 165.0491\n", + "Raw spend: 11199.987815359664\n", + "After adstock: 11201.210037581886\n", + "After hill transform: 0.00030556901029720097\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,725.88\n", + "Adstocked value: 55,726.21\n", + "Saturated value: 0.3495\n", + "Final response: 49950.1874\n", + "Raw spend: 55725.87770311217\n", + "After adstock: 55726.21103644551\n", + "After hill transform: 0.349527897048838\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,075.21\n", + "Adstocked value: 3,075.54\n", + "Saturated value: 0.0052\n", + "Final response: 346.3885\n", + "Raw spend: 3075.2082336000076\n", + "After adstock: 3075.541566933341\n", + "After hill transform: 0.005156468251337731\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,055.51\n", + "Adstocked value: 8,055.69\n", + "Saturated value: 0.3809\n", + "Final response: 10657.5153\n", + "Raw spend: 8055.514392158941\n", + "After adstock: 8055.690862747176\n", + "After hill transform: 0.380865071141637\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,377.83\n", + "Adstocked value: 11,379.06\n", + "Saturated value: 0.0003\n", + "Final response: 173.0244\n", + "Raw spend: 11377.83357230394\n", + "After adstock: 11379.055794526163\n", + "After hill transform: 0.0003203344086544584\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,825.17\n", + "Adstocked value: 55,825.51\n", + "Saturated value: 0.3498\n", + "Final response: 49984.1164\n", + "Raw spend: 55825.17385390396\n", + "After adstock: 55825.507187237294\n", + "After hill transform: 0.3497653163018592\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,180.68\n", + "Adstocked value: 3,181.01\n", + "Saturated value: 0.0056\n", + "Final response: 378.3603\n", + "Raw spend: 3180.677275375375\n", + "After adstock: 3181.0106087087083\n", + "After hill transform: 0.00563241222952554\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,672.90\n", + "Adstocked value: 7,673.08\n", + "Saturated value: 0.3496\n", + "Final response: 9781.8090\n", + "Raw spend: 7672.903442647472\n", + "After adstock: 7673.079913235707\n", + "After hill transform: 0.3495701666868553\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,395.62\n", + "Adstocked value: 11,396.84\n", + "Saturated value: 0.0003\n", + "Final response: 173.8358\n", + "Raw spend: 11395.618147998368\n", + "After adstock: 11396.84037022059\n", + "After hill transform: 0.00032183654522299987\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,835.10\n", + "Adstocked value: 55,835.44\n", + "Saturated value: 0.3498\n", + "Final response: 49987.5065\n", + "Raw spend: 55835.103468983136\n", + "After adstock: 55835.43680231647\n", + "After hill transform: 0.3497890390911685\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,191.22\n", + "Adstocked value: 3,191.56\n", + "Saturated value: 0.0057\n", + "Final response: 381.6529\n", + "Raw spend: 3191.2241795529117\n", + "After adstock: 3191.557512886245\n", + "After hill transform: 0.0056814276158581685\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,634.64\n", + "Adstocked value: 7,634.82\n", + "Saturated value: 0.3464\n", + "Final response: 9693.7245\n", + "Raw spend: 7634.6423476963255\n", + "After adstock: 7634.818818284561\n", + "After hill transform: 0.3464223107017307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.40\n", + "Adstocked value: 11,398.62\n", + "Saturated value: 0.0003\n", + "Final response: 173.9171\n", + "Raw spend: 11397.39660556781\n", + "After adstock: 11398.618827790033\n", + "After hill transform: 0.0003219870163222348\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.10\n", + "Adstocked value: 55,836.43\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8455\n", + "Raw spend: 55836.09643049105\n", + "After adstock: 55836.42976382439\n", + "After hill transform: 0.3497914111789452\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.28\n", + "Adstocked value: 3,192.61\n", + "Saturated value: 0.0057\n", + "Final response: 381.9832\n", + "Raw spend: 3192.2788699706653\n", + "After adstock: 3192.6122033039987\n", + "After hill transform: 0.005686343462093762\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.82\n", + "Adstocked value: 7,630.99\n", + "Saturated value: 0.3461\n", + "Final response: 9684.9124\n", + "Raw spend: 7630.816238201211\n", + "After adstock: 7630.992708789446\n", + "After hill transform: 0.3461073927337915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.57\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9252\n", + "Raw spend: 11397.574451324756\n", + "After adstock: 11398.796673546978\n", + "After hill transform: 0.00032200206600805704\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8794\n", + "Raw spend: 55836.19572664185\n", + "After adstock: 55836.52905997518\n", + "After hill transform: 0.34979164838581156\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.38\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0162\n", + "Raw spend: 3192.3843390124407\n", + "After adstock: 3192.717672345774\n", + "After hill transform: 0.0056868351898903295\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.43\n", + "Adstocked value: 7,630.61\n", + "Saturated value: 0.3461\n", + "Final response: 9684.0311\n", + "Raw spend: 7630.433627251699\n", + "After adstock: 7630.6100978399345\n", + "After hill transform: 0.3460758996665755\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.59\n", + "Adstocked value: 11,398.81\n", + "Saturated value: 0.0003\n", + "Final response: 173.9260\n", + "Raw spend: 11397.592235900449\n", + "After adstock: 11398.814458122672\n", + "After hill transform: 0.0003220035710023996\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.21\n", + "Adstocked value: 55,836.54\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8828\n", + "Raw spend: 55836.20565625692\n", + "After adstock: 55836.538989590255\n", + "After hill transform: 0.34979167210647905\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.73\n", + "Saturated value: 0.0057\n", + "Final response: 382.0195\n", + "Raw spend: 3192.394885916618\n", + "After adstock: 3192.7282192499515\n", + "After hill transform: 0.0056868843641018135\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.40\n", + "Adstocked value: 7,630.57\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9430\n", + "Raw spend: 7630.395366156748\n", + "After adstock: 7630.571836744984\n", + "After hill transform: 0.34607275034720314\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.59\n", + "Adstocked value: 11,398.81\n", + "Saturated value: 0.0003\n", + "Final response: 173.9260\n", + "Raw spend: 11397.59223591535\n", + "After adstock: 11398.814458137573\n", + "After hill transform: 0.00032200357100366065\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.21\n", + "Adstocked value: 55,836.54\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8828\n", + "Raw spend: 55836.20565625692\n", + "After adstock: 55836.538989590255\n", + "After hill transform: 0.34979167210647905\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.73\n", + "Saturated value: 0.0057\n", + "Final response: 382.0195\n", + "Raw spend: 3192.394885916618\n", + "After adstock: 3192.7282192499515\n", + "After hill transform: 0.0056868843641018135\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.40\n", + "Adstocked value: 7,630.57\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9430\n", + "Raw spend: 7630.395366156748\n", + "After adstock: 7630.571836744984\n", + "After hill transform: 0.34607275034720314\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.59\n", + "Adstocked value: 11,398.81\n", + "Saturated value: 0.0003\n", + "Final response: 173.9260\n", + "Raw spend: 11397.592235900449\n", + "After adstock: 11398.814458122672\n", + "After hill transform: 0.0003220035710023996\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.21\n", + "Adstocked value: 55,836.54\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8828\n", + "Raw spend: 55836.20565627182\n", + "After adstock: 55836.53898960516\n", + "After hill transform: 0.34979167210651463\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.73\n", + "Saturated value: 0.0057\n", + "Final response: 382.0195\n", + "Raw spend: 3192.394885916618\n", + "After adstock: 3192.7282192499515\n", + "After hill transform: 0.0056868843641018135\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.40\n", + "Adstocked value: 7,630.57\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9430\n", + "Raw spend: 7630.395366156748\n", + "After adstock: 7630.571836744984\n", + "After hill transform: 0.34607275034720314\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.59\n", + "Adstocked value: 11,398.81\n", + "Saturated value: 0.0003\n", + "Final response: 173.9260\n", + "Raw spend: 11397.592235900449\n", + "After adstock: 11398.814458122672\n", + "After hill transform: 0.0003220035710023996\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.21\n", + "Adstocked value: 55,836.54\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8828\n", + "Raw spend: 55836.20565625692\n", + "After adstock: 55836.538989590255\n", + "After hill transform: 0.34979167210647905\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.73\n", + "Saturated value: 0.0057\n", + "Final response: 382.0195\n", + "Raw spend: 3192.394885931519\n", + "After adstock: 3192.7282192648527\n", + "After hill transform: 0.005686884364171289\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.40\n", + "Adstocked value: 7,630.57\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9430\n", + "Raw spend: 7630.395366156748\n", + "After adstock: 7630.571836744984\n", + "After hill transform: 0.34607275034720314\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.59\n", + "Adstocked value: 11,398.81\n", + "Saturated value: 0.0003\n", + "Final response: 173.9260\n", + "Raw spend: 11397.592235900449\n", + "After adstock: 11398.814458122672\n", + "After hill transform: 0.0003220035710023996\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.21\n", + "Adstocked value: 55,836.54\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8828\n", + "Raw spend: 55836.20565625692\n", + "After adstock: 55836.538989590255\n", + "After hill transform: 0.34979167210647905\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.73\n", + "Saturated value: 0.0057\n", + "Final response: 382.0195\n", + "Raw spend: 3192.394885916618\n", + "After adstock: 3192.7282192499515\n", + "After hill transform: 0.0056868843641018135\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.40\n", + "Adstocked value: 7,630.57\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9430\n", + "Raw spend: 7630.39536617165\n", + "After adstock: 7630.571836759885\n", + "After hill transform: 0.34607275034842966\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 10,409.56\n", + "Adstocked value: 10,410.78\n", + "Saturated value: 0.0002\n", + "Final response: 132.5569\n", + "Raw spend: 10409.560881012749\n", + "After adstock: 10410.783103234971\n", + "After hill transform: 0.0002454134747298195\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,284.56\n", + "Adstocked value: 55,284.89\n", + "Saturated value: 0.3485\n", + "Final response: 49798.7867\n", + "Raw spend: 55284.560724323164\n", + "After adstock: 55284.8940576565\n", + "After hill transform: 0.34846846631405937\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,606.46\n", + "Adstocked value: 2,606.79\n", + "Saturated value: 0.0033\n", + "Final response: 224.5411\n", + "Raw spend: 2606.456153246738\n", + "After adstock: 2606.7894865800713\n", + "After hill transform: 0.0033426016875950483\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 9,756.01\n", + "Adstocked value: 9,756.19\n", + "Saturated value: 0.5114\n", + "Final response: 14310.6099\n", + "Raw spend: 9756.01038564813\n", + "After adstock: 9756.186856236365\n", + "After hill transform: 0.5114148363265584\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,298.79\n", + "Adstocked value: 11,300.01\n", + "Saturated value: 0.0003\n", + "Final response: 169.4488\n", + "Raw spend: 11298.78910041168\n", + "After adstock: 11300.011322633902\n", + "After hill transform: 0.00031371455648466275\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,781.04\n", + "Adstocked value: 55,781.37\n", + "Saturated value: 0.3497\n", + "Final response: 49969.0426\n", + "Raw spend: 55781.04116306354\n", + "After adstock: 55781.37449639688\n", + "After hill transform: 0.3496598370564478\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,133.80\n", + "Adstocked value: 3,134.13\n", + "Saturated value: 0.0054\n", + "Final response: 363.9367\n", + "Raw spend: 3133.80101264963\n", + "After adstock: 3134.1343459829636\n", + "After hill transform: 0.005417697594427815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,842.96\n", + "Adstocked value: 7,843.13\n", + "Saturated value: 0.3635\n", + "Final response: 10172.3297\n", + "Raw spend: 7842.956868105886\n", + "After adstock: 7843.133338694121\n", + "After hill transform: 0.36352611089103226\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,387.71\n", + "Adstocked value: 11,388.93\n", + "Saturated value: 0.0003\n", + "Final response: 173.4748\n", + "Raw spend: 11387.711922351571\n", + "After adstock: 11388.934144573794\n", + "After hill transform: 0.00032116818485753925\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,830.69\n", + "Adstocked value: 55,831.02\n", + "Saturated value: 0.3498\n", + "Final response: 49985.9995\n", + "Raw spend: 55830.68920693758\n", + "After adstock: 55831.02254027092\n", + "After hill transform: 0.3497784934308772\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,186.54\n", + "Adstocked value: 3,186.87\n", + "Saturated value: 0.0057\n", + "Final response: 380.1870\n", + "Raw spend: 3186.5354985899194\n", + "After adstock: 3186.868831923253\n", + "After hill transform: 0.005659605464857897\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,651.65\n", + "Adstocked value: 7,651.83\n", + "Saturated value: 0.3478\n", + "Final response: 9732.8914\n", + "Raw spend: 7651.651516351662\n", + "After adstock: 7651.8279869398975\n", + "After hill transform: 0.3478220094399086\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,396.60\n", + "Adstocked value: 11,397.83\n", + "Saturated value: 0.0003\n", + "Final response: 173.8809\n", + "Raw spend: 11396.604204545562\n", + "After adstock: 11397.826426767784\n", + "After hill transform: 0.00032191996735642705\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,835.65\n", + "Adstocked value: 55,835.99\n", + "Saturated value: 0.3498\n", + "Final response: 49987.6945\n", + "Raw spend: 55835.65401132499\n", + "After adstock: 55835.98734465832\n", + "After hill transform: 0.34979035428718713\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,191.81\n", + "Adstocked value: 3,192.14\n", + "Saturated value: 0.0057\n", + "Final response: 381.8360\n", + "Raw spend: 3191.808947183948\n", + "After adstock: 3192.1422805172815\n", + "After hill transform: 0.005684152859778765\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,632.52\n", + "Adstocked value: 7,632.70\n", + "Saturated value: 0.3462\n", + "Final response: 9688.8387\n", + "Raw spend: 7632.52098117624\n", + "After adstock: 7632.697451764475\n", + "After hill transform: 0.34624770893045126\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.49\n", + "Adstocked value: 11,398.72\n", + "Saturated value: 0.0003\n", + "Final response: 173.9215\n", + "Raw spend: 11397.49343276496\n", + "After adstock: 11398.715654987183\n", + "After hill transform: 0.0003219952099873031\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.15\n", + "Adstocked value: 55,836.48\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8640\n", + "Raw spend: 55836.15049176373\n", + "After adstock: 55836.483825097064\n", + "After hill transform: 0.3497915403250325\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.34\n", + "Adstocked value: 3,192.67\n", + "Saturated value: 0.0057\n", + "Final response: 382.0011\n", + "Raw spend: 3192.336292043351\n", + "After adstock: 3192.6696253766845\n", + "After hill transform: 0.0056866111775133905\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.61\n", + "Adstocked value: 7,630.78\n", + "Saturated value: 0.3461\n", + "Final response: 9684.4326\n", + "Raw spend: 7630.607927658698\n", + "After adstock: 7630.784398246933\n", + "After hill transform: 0.34609024652558856\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9256\n", + "Raw spend: 11397.5823555869\n", + "After adstock: 11398.804577809122\n", + "After hill transform: 0.00032200273489438476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8809\n", + "Raw spend: 55836.2001398076\n", + "After adstock: 55836.53347314094\n", + "After hill transform: 0.3497916589283392\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0177\n", + "Raw spend: 3192.389026529291\n", + "After adstock: 3192.7223598626247\n", + "After hill transform: 0.005686857045081397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.59\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9919\n", + "Raw spend: 7630.416622306943\n", + "After adstock: 7630.593092895178\n", + "After hill transform: 0.34607449996823564\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9256\n", + "Raw spend: 11397.5823556018\n", + "After adstock: 11398.804577824023\n", + "After hill transform: 0.00032200273489564575\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8809\n", + "Raw spend: 55836.2001398076\n", + "After adstock: 55836.53347314094\n", + "After hill transform: 0.3497916589283392\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0177\n", + "Raw spend: 3192.389026529291\n", + "After adstock: 3192.7223598626247\n", + "After hill transform: 0.005686857045081397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.59\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9919\n", + "Raw spend: 7630.416622306943\n", + "After adstock: 7630.593092895178\n", + "After hill transform: 0.34607449996823564\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9256\n", + "Raw spend: 11397.5823555869\n", + "After adstock: 11398.804577809122\n", + "After hill transform: 0.00032200273489438476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8809\n", + "Raw spend: 55836.200139822504\n", + "After adstock: 55836.53347315584\n", + "After hill transform: 0.3497916589283748\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0177\n", + "Raw spend: 3192.389026529291\n", + "After adstock: 3192.7223598626247\n", + "After hill transform: 0.005686857045081397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.59\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9919\n", + "Raw spend: 7630.416622306943\n", + "After adstock: 7630.593092895178\n", + "After hill transform: 0.34607449996823564\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9256\n", + "Raw spend: 11397.5823555869\n", + "After adstock: 11398.804577809122\n", + "After hill transform: 0.00032200273489438476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8809\n", + "Raw spend: 55836.2001398076\n", + "After adstock: 55836.53347314094\n", + "After hill transform: 0.3497916589283392\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0177\n", + "Raw spend: 3192.3890265441923\n", + "After adstock: 3192.722359877526\n", + "After hill transform: 0.005686857045150873\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.59\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9919\n", + "Raw spend: 7630.416622306943\n", + "After adstock: 7630.593092895178\n", + "After hill transform: 0.34607449996823564\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9256\n", + "Raw spend: 11397.5823555869\n", + "After adstock: 11398.804577809122\n", + "After hill transform: 0.00032200273489438476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8809\n", + "Raw spend: 55836.2001398076\n", + "After adstock: 55836.53347314094\n", + "After hill transform: 0.3497916589283392\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0177\n", + "Raw spend: 3192.389026529291\n", + "After adstock: 3192.7223598626247\n", + "After hill transform: 0.005686857045081397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.59\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9919\n", + "Raw spend: 7630.416622321844\n", + "After adstock: 7630.59309291008\n", + "After hill transform: 0.34607449996946216\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,354.77\n", + "Adstocked value: 11,355.99\n", + "Saturated value: 0.0003\n", + "Final response: 171.9761\n", + "Raw spend: 11354.771811799837\n", + "After adstock: 11355.99403402206\n", + "After hill transform: 0.00031839350742129057\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,812.49\n", + "Adstocked value: 55,812.82\n", + "Saturated value: 0.3497\n", + "Final response: 49979.7855\n", + "Raw spend: 55812.49095106531\n", + "After adstock: 55812.824284398645\n", + "After hill transform: 0.34973501059191214\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,167.20\n", + "Adstocked value: 3,167.53\n", + "Saturated value: 0.0056\n", + "Final response: 374.1768\n", + "Raw spend: 3167.1954892504586\n", + "After adstock: 3167.528822583792\n", + "After hill transform: 0.005570135596993799\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,722.13\n", + "Adstocked value: 7,722.31\n", + "Saturated value: 0.3536\n", + "Final response: 9895.0304\n", + "Raw spend: 7722.129892115174\n", + "After adstock: 7722.306362703409\n", + "After hill transform: 0.3536163314637438\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,393.30\n", + "Adstocked value: 11,394.52\n", + "Saturated value: 0.0003\n", + "Final response: 173.7300\n", + "Raw spend: 11393.301301208194\n", + "After adstock: 11394.523523430416\n", + "After hill transform: 0.00032164059252102974\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,833.83\n", + "Adstocked value: 55,834.16\n", + "Saturated value: 0.3498\n", + "Final response: 49987.0715\n", + "Raw spend: 55833.829220933374\n", + "After adstock: 55834.16255426671\n", + "After hill transform: 0.34978599498648294\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,189.87\n", + "Adstocked value: 3,190.20\n", + "Saturated value: 0.0057\n", + "Final response: 381.2291\n", + "Raw spend: 3189.869672801408\n", + "After adstock: 3190.2030061347414\n", + "After hill transform: 0.005675118162158107\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,639.59\n", + "Adstocked value: 7,639.76\n", + "Saturated value: 0.3468\n", + "Final response: 9705.1141\n", + "Raw spend: 7639.587949287767\n", + "After adstock: 7639.764419876002\n", + "After hill transform: 0.3468293368649026\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.15\n", + "Adstocked value: 11,398.38\n", + "Saturated value: 0.0003\n", + "Final response: 173.9060\n", + "Raw spend: 11397.15425014903\n", + "After adstock: 11398.376472371252\n", + "After hill transform: 0.00032196650844577634\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,835.96\n", + "Adstocked value: 55,836.30\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8000\n", + "Raw spend: 55835.96304792018\n", + "After adstock: 55836.296381253516\n", + "After hill transform: 0.34979109254306945\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.14\n", + "Adstocked value: 3,192.47\n", + "Saturated value: 0.0057\n", + "Final response: 381.9388\n", + "Raw spend: 3192.1370911565027\n", + "After adstock: 3192.470424489836\n", + "After hill transform: 0.005685682488442366\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,631.33\n", + "Adstocked value: 7,631.51\n", + "Saturated value: 0.3461\n", + "Final response: 9686.1043\n", + "Raw spend: 7631.3337550050255\n", + "After adstock: 7631.510225593261\n", + "After hill transform: 0.34614998966249005\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.54\n", + "Adstocked value: 11,398.76\n", + "Saturated value: 0.0003\n", + "Final response: 173.9236\n", + "Raw spend: 11397.539545043112\n", + "After adstock: 11398.761767265334\n", + "After hill transform: 0.00032199911212739613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.18\n", + "Adstocked value: 55,836.51\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8728\n", + "Raw spend: 55836.17643061886\n", + "After adstock: 55836.5097639522\n", + "After hill transform: 0.3497916022899014\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.36\n", + "Adstocked value: 3,192.70\n", + "Saturated value: 0.0057\n", + "Final response: 382.0098\n", + "Raw spend: 3192.3638329920122\n", + "After adstock: 3192.6971663253457\n", + "After hill transform: 0.005686739582733062\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.51\n", + "Adstocked value: 7,630.68\n", + "Saturated value: 0.3461\n", + "Final response: 9684.2032\n", + "Raw spend: 7630.508335576752\n", + "After adstock: 7630.684806164987\n", + "After hill transform: 0.3460820489971699\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9254\n", + "Raw spend: 11397.578074532521\n", + "After adstock: 11398.800296754744\n", + "After hill transform: 0.0003220023726164646\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8801\n", + "Raw spend: 55836.19776888873\n", + "After adstock: 55836.53110222206\n", + "After hill transform: 0.34979165326449635\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0169\n", + "Raw spend: 3192.386507175563\n", + "After adstock: 3192.7198405088966\n", + "After hill transform: 0.005686845298779717\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.43\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9684.0131\n", + "Raw spend: 7630.4257936339245\n", + "After adstock: 7630.60226422216\n", + "After hill transform: 0.34607525487172364\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.581927481462\n", + "After adstock: 11398.804149703685\n", + "After hill transform: 0.0003220026986665806\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8809\n", + "Raw spend: 55836.199902715714\n", + "After adstock: 55836.53323604905\n", + "After hill transform: 0.3497916583619549\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0176\n", + "Raw spend: 3192.3887745939182\n", + "After adstock: 3192.7221079272517\n", + "After hill transform: 0.00568685587045056\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.59\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9940\n", + "Raw spend: 7630.417539439642\n", + "After adstock: 7630.594010027877\n", + "After hill transform: 0.3460745754585904\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.581927496363\n", + "After adstock: 11398.804149718586\n", + "After hill transform: 0.00032200269866784157\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8809\n", + "Raw spend: 55836.199902715714\n", + "After adstock: 55836.53323604905\n", + "After hill transform: 0.3497916583619549\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0176\n", + "Raw spend: 3192.3887745939182\n", + "After adstock: 3192.7221079272517\n", + "After hill transform: 0.00568685587045056\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.59\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9940\n", + "Raw spend: 7630.417539439642\n", + "After adstock: 7630.594010027877\n", + "After hill transform: 0.3460745754585904\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.581927481462\n", + "After adstock: 11398.804149703685\n", + "After hill transform: 0.0003220026986665806\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8809\n", + "Raw spend: 55836.199902730616\n", + "After adstock: 55836.53323606395\n", + "After hill transform: 0.3497916583619905\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0176\n", + "Raw spend: 3192.3887745939182\n", + "After adstock: 3192.7221079272517\n", + "After hill transform: 0.00568685587045056\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.59\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9940\n", + "Raw spend: 7630.417539439642\n", + "After adstock: 7630.594010027877\n", + "After hill transform: 0.3460745754585904\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.581927481462\n", + "After adstock: 11398.804149703685\n", + "After hill transform: 0.0003220026986665806\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8809\n", + "Raw spend: 55836.199902715714\n", + "After adstock: 55836.53323604905\n", + "After hill transform: 0.3497916583619549\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0176\n", + "Raw spend: 3192.3887746088194\n", + "After adstock: 3192.722107942153\n", + "After hill transform: 0.005686855870520035\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.59\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9940\n", + "Raw spend: 7630.417539439642\n", + "After adstock: 7630.594010027877\n", + "After hill transform: 0.3460745754585904\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.581927481462\n", + "After adstock: 11398.804149703685\n", + "After hill transform: 0.0003220026986665806\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8809\n", + "Raw spend: 55836.199902715714\n", + "After adstock: 55836.53323604905\n", + "After hill transform: 0.3497916583619549\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0176\n", + "Raw spend: 3192.3887745939182\n", + "After adstock: 3192.7221079272517\n", + "After hill transform: 0.00568685587045056\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.59\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9940\n", + "Raw spend: 7630.417539454543\n", + "After adstock: 7630.594010042778\n", + "After hill transform: 0.3460745754598169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,158.08\n", + "Adstocked value: 11,159.30\n", + "Saturated value: 0.0003\n", + "Final response: 163.2062\n", + "Raw spend: 11158.080672549928\n", + "After adstock: 11159.30289477215\n", + "After hill transform: 0.00030215701062154265\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,693.07\n", + "Adstocked value: 55,693.41\n", + "Saturated value: 0.3494\n", + "Final response: 49938.9671\n", + "Raw spend: 55693.072623902095\n", + "After adstock: 55693.40595723543\n", + "After hill transform: 0.34944938282461846\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,040.43\n", + "Adstocked value: 3,040.76\n", + "Saturated value: 0.0050\n", + "Final response: 336.2223\n", + "Raw spend: 3040.4277411349885\n", + "After adstock: 3040.761074468322\n", + "After hill transform: 0.005005130496915181\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,165.01\n", + "Adstocked value: 8,165.18\n", + "Saturated value: 0.3897\n", + "Final response: 10905.8289\n", + "Raw spend: 8165.007106643766\n", + "After adstock: 8165.183577232001\n", + "After hill transform: 0.38973899373948584\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,373.63\n", + "Adstocked value: 11,374.85\n", + "Saturated value: 0.0003\n", + "Final response: 172.8331\n", + "Raw spend: 11373.63180198831\n", + "After adstock: 11374.854024210532\n", + "After hill transform: 0.000319980198115041\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,821.89\n", + "Adstocked value: 55,822.22\n", + "Saturated value: 0.3498\n", + "Final response: 49982.9941\n", + "Raw spend: 55821.88717483435\n", + "After adstock: 55822.22050816769\n", + "After hill transform: 0.3497574633491024\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,177.19\n", + "Adstocked value: 3,177.53\n", + "Saturated value: 0.0056\n", + "Final response: 377.2763\n", + "Raw spend: 3177.1926712480254\n", + "After adstock: 3177.526004581359\n", + "After hill transform: 0.005616275099972543\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,683.88\n", + "Adstocked value: 7,684.05\n", + "Saturated value: 0.3505\n", + "Final response: 9807.0581\n", + "Raw spend: 7683.876496160054\n", + "After adstock: 7684.052966748289\n", + "After hill transform: 0.35047248666267283\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,395.19\n", + "Adstocked value: 11,396.41\n", + "Saturated value: 0.0003\n", + "Final response: 173.8161\n", + "Raw spend: 11395.186914932146\n", + "After adstock: 11396.40913715437\n", + "After hill transform: 0.00032180006666506655\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,834.77\n", + "Adstocked value: 55,835.10\n", + "Saturated value: 0.3498\n", + "Final response: 49987.3922\n", + "Raw spend: 55834.76862992758\n", + "After adstock: 55835.10196326092\n", + "After hill transform: 0.3497882391856286\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,190.87\n", + "Adstocked value: 3,191.20\n", + "Saturated value: 0.0057\n", + "Final response: 381.5418\n", + "Raw spend: 3190.869164259329\n", + "After adstock: 3191.2024975926624\n", + "After hill transform: 0.005679773497263134\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,635.76\n", + "Adstocked value: 7,635.94\n", + "Saturated value: 0.3465\n", + "Final response: 9696.3064\n", + "Raw spend: 7635.763435111683\n", + "After adstock: 7635.939905699918\n", + "After hill transform: 0.34651458034043486\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.34\n", + "Adstocked value: 11,398.56\n", + "Saturated value: 0.0003\n", + "Final response: 173.9146\n", + "Raw spend: 11397.34242622653\n", + "After adstock: 11398.564648448753\n", + "After hill transform: 0.00032198243164433704\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.06\n", + "Adstocked value: 55,836.39\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8320\n", + "Raw spend: 55836.056775436904\n", + "After adstock: 55836.39010877024\n", + "After hill transform: 0.34979131644757144\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.24\n", + "Adstocked value: 3,192.57\n", + "Saturated value: 0.0057\n", + "Final response: 381.9700\n", + "Raw spend: 3192.2368135604593\n", + "After adstock: 3192.5701468937928\n", + "After hill transform: 0.005686147389958684\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.95\n", + "Adstocked value: 7,631.13\n", + "Saturated value: 0.3461\n", + "Final response: 9685.2253\n", + "Raw spend: 7630.952129006846\n", + "After adstock: 7631.128599595081\n", + "After hill transform: 0.3461185779784652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.56\n", + "Adstocked value: 11,398.78\n", + "Saturated value: 0.0003\n", + "Final response: 173.9245\n", + "Raw spend: 11397.55797735597\n", + "After adstock: 11398.780199578192\n", + "After hill transform: 0.00032200067192613276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.19\n", + "Adstocked value: 55,836.52\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8760\n", + "Raw spend: 55836.185589987836\n", + "After adstock: 55836.51892332117\n", + "After hill transform: 0.3497916241705491\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.37\n", + "Adstocked value: 3,192.71\n", + "Saturated value: 0.0057\n", + "Final response: 382.0128\n", + "Raw spend: 3192.3735784905725\n", + "After adstock: 3192.706911823906\n", + "After hill transform: 0.0056867850199694295\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.47\n", + "Adstocked value: 7,630.65\n", + "Saturated value: 0.3461\n", + "Final response: 9684.1172\n", + "Raw spend: 7630.470998396362\n", + "After adstock: 7630.647468984597\n", + "After hill transform: 0.3460789757307884\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9254\n", + "Raw spend: 11397.579532468913\n", + "After adstock: 11398.801754691136\n", + "After hill transform: 0.0003220024959921536\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8804\n", + "Raw spend: 55836.19847144293\n", + "After adstock: 55836.53180477626\n", + "After hill transform: 0.34979165494281467\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0171\n", + "Raw spend: 3192.3872549835837\n", + "After adstock: 3192.720588316917\n", + "After hill transform: 0.0056868487853781275\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9684.0064\n", + "Raw spend: 7630.422885335313\n", + "After adstock: 7630.5993559235485\n", + "After hill transform: 0.3460750154860121\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.581687980208\n", + "After adstock: 11398.80391020243\n", + "After hill transform: 0.0003220026783991341\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8808\n", + "Raw spend: 55836.19975958844\n", + "After adstock: 55836.533092921774\n", + "After hill transform: 0.3497916580200409\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.3886226328846\n", + "After adstock: 3192.721955966218\n", + "After hill transform: 0.005686855161943073\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.59\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9953\n", + "Raw spend: 7630.418074029209\n", + "After adstock: 7630.594544617444\n", + "After hill transform: 0.34607461946133455\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.581687995109\n", + "After adstock: 11398.803910217332\n", + "After hill transform: 0.00032200267840039516\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8808\n", + "Raw spend: 55836.19975958844\n", + "After adstock: 55836.533092921774\n", + "After hill transform: 0.3497916580200409\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.3886226328846\n", + "After adstock: 3192.721955966218\n", + "After hill transform: 0.005686855161943073\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.59\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9953\n", + "Raw spend: 7630.418074029209\n", + "After adstock: 7630.594544617444\n", + "After hill transform: 0.34607461946133455\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.581687980208\n", + "After adstock: 11398.80391020243\n", + "After hill transform: 0.0003220026783991341\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8808\n", + "Raw spend: 55836.19975960334\n", + "After adstock: 55836.533092936676\n", + "After hill transform: 0.34979165802007656\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.3886226328846\n", + "After adstock: 3192.721955966218\n", + "After hill transform: 0.005686855161943073\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.59\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9953\n", + "Raw spend: 7630.418074029209\n", + "After adstock: 7630.594544617444\n", + "After hill transform: 0.34607461946133455\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.581687980208\n", + "After adstock: 11398.80391020243\n", + "After hill transform: 0.0003220026783991341\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8808\n", + "Raw spend: 55836.19975958844\n", + "After adstock: 55836.533092921774\n", + "After hill transform: 0.3497916580200409\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.3886226477857\n", + "After adstock: 3192.721955981119\n", + "After hill transform: 0.005686855162012548\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.59\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9953\n", + "Raw spend: 7630.418074029209\n", + "After adstock: 7630.594544617444\n", + "After hill transform: 0.34607461946133455\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.581687980208\n", + "After adstock: 11398.80391020243\n", + "After hill transform: 0.0003220026783991341\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8808\n", + "Raw spend: 55836.19975958844\n", + "After adstock: 55836.533092921774\n", + "After hill transform: 0.3497916580200409\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.3886226328846\n", + "After adstock: 3192.721955966218\n", + "After hill transform: 0.005686855161943073\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.59\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9953\n", + "Raw spend: 7630.41807404411\n", + "After adstock: 7630.594544632345\n", + "After hill transform: 0.3460746194625611\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 10,155.24\n", + "Adstocked value: 10,156.46\n", + "Saturated value: 0.0002\n", + "Final response: 123.0901\n", + "Raw spend: 10155.237728839847\n", + "After adstock: 10156.45995106207\n", + "After hill transform: 0.00022788685014775778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,104.17\n", + "Adstocked value: 55,104.50\n", + "Saturated value: 0.3480\n", + "Final response: 49736.6129\n", + "Raw spend: 55104.16538658722\n", + "After adstock: 55104.49871992056\n", + "After hill transform: 0.3480334034934537\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,415.13\n", + "Adstocked value: 2,415.46\n", + "Saturated value: 0.0027\n", + "Final response: 183.8260\n", + "Raw spend: 2415.128675323306\n", + "After adstock: 2415.4620086566397\n", + "After hill transform: 0.002736502516604805\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 10,382.06\n", + "Adstocked value: 10,382.23\n", + "Saturated value: 0.5544\n", + "Final response: 15512.1540\n", + "Raw spend: 10382.056353480393\n", + "After adstock: 10382.23282406863\n", + "After hill transform: 0.5543541317401618\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,273.35\n", + "Adstocked value: 11,274.57\n", + "Saturated value: 0.0003\n", + "Final response: 168.3085\n", + "Raw spend: 11273.347292066172\n", + "After adstock: 11274.569514288394\n", + "After hill transform: 0.0003116033884626192\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,763.00\n", + "Adstocked value: 55,763.33\n", + "Saturated value: 0.3496\n", + "Final response: 49962.8764\n", + "Raw spend: 55762.996322288316\n", + "After adstock: 55763.32965562165\n", + "After hill transform: 0.34961668922311934\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,114.66\n", + "Adstocked value: 3,115.00\n", + "Saturated value: 0.0053\n", + "Final response: 358.1464\n", + "Raw spend: 3114.6626279019265\n", + "After adstock: 3114.99596123526\n", + "After hill transform: 0.005331500751173047\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,905.58\n", + "Adstocked value: 7,905.76\n", + "Saturated value: 0.3686\n", + "Final response: 10315.6618\n", + "Raw spend: 7905.581901974327\n", + "After adstock: 7905.758372562562\n", + "After hill transform: 0.36864833642723455\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,385.16\n", + "Adstocked value: 11,386.38\n", + "Saturated value: 0.0003\n", + "Final response: 173.3583\n", + "Raw spend: 11385.158248388805\n", + "After adstock: 11386.380470611028\n", + "After hill transform: 0.0003209525052155248\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,828.88\n", + "Adstocked value: 55,829.21\n", + "Saturated value: 0.3498\n", + "Final response: 49985.3816\n", + "Raw spend: 55828.87941585843\n", + "After adstock: 55829.21274919176\n", + "After hill transform: 0.3497741696462664\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,184.62\n", + "Adstocked value: 3,184.95\n", + "Saturated value: 0.0057\n", + "Final response: 379.5879\n", + "Raw spend: 3184.6160231597887\n", + "After adstock: 3184.949356493122\n", + "After hill transform: 0.0056506866346406285\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,657.93\n", + "Adstocked value: 7,658.11\n", + "Saturated value: 0.3483\n", + "Final response: 9747.3557\n", + "Raw spend: 7657.93445682372\n", + "After adstock: 7658.110927411955\n", + "After hill transform: 0.3483389169072151\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,396.34\n", + "Adstocked value: 11,397.56\n", + "Saturated value: 0.0003\n", + "Final response: 173.8688\n", + "Raw spend: 11396.339344021068\n", + "After adstock: 11397.56156624329\n", + "After hill transform: 0.0003218975582719742\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,835.47\n", + "Adstocked value: 55,835.80\n", + "Saturated value: 0.3498\n", + "Final response: 49987.6309\n", + "Raw spend: 55835.467725215436\n", + "After adstock: 55835.80105854877\n", + "After hill transform: 0.3497899092676625\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,191.61\n", + "Adstocked value: 3,191.94\n", + "Saturated value: 0.0057\n", + "Final response: 381.7741\n", + "Raw spend: 3191.611362685575\n", + "After adstock: 3191.9446960189084\n", + "After hill transform: 0.005683231949890536\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,633.17\n", + "Adstocked value: 7,633.35\n", + "Saturated value: 0.3463\n", + "Final response: 9690.3329\n", + "Raw spend: 7633.16971230866\n", + "After adstock: 7633.346182896895\n", + "After hill transform: 0.34630110432895855\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.46\n", + "Adstocked value: 11,398.68\n", + "Saturated value: 0.0003\n", + "Final response: 173.9199\n", + "Raw spend: 11397.457453584293\n", + "After adstock: 11398.679675806516\n", + "After hill transform: 0.0003219921653579632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.13\n", + "Adstocked value: 55,836.46\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8558\n", + "Raw spend: 55836.12655615114\n", + "After adstock: 55836.459889484475\n", + "After hill transform: 0.349791483145653\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.31\n", + "Adstocked value: 3,192.64\n", + "Saturated value: 0.0057\n", + "Final response: 381.9932\n", + "Raw spend: 3192.3108966381537\n", + "After adstock: 3192.644229971487\n", + "After hill transform: 0.005686492777116278\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.69\n", + "Adstocked value: 7,630.87\n", + "Saturated value: 0.3461\n", + "Final response: 9684.6291\n", + "Raw spend: 7630.693237857154\n", + "After adstock: 7630.869708445389\n", + "After hill transform: 0.34609726848484684\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.57\n", + "Adstocked value: 11,398.79\n", + "Saturated value: 0.0003\n", + "Final response: 173.9250\n", + "Raw spend: 11397.569264540616\n", + "After adstock: 11398.791486762839\n", + "After hill transform: 0.0003220016270847321\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.19\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8783\n", + "Raw spend: 55836.19243924471\n", + "After adstock: 55836.52577257805\n", + "After hill transform: 0.3497916405326106\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.38\n", + "Adstocked value: 3,192.71\n", + "Saturated value: 0.0057\n", + "Final response: 382.0151\n", + "Raw spend: 3192.3808500334117\n", + "After adstock: 3192.714183366745\n", + "After hill transform: 0.00568681892282415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.45\n", + "Adstocked value: 7,630.62\n", + "Saturated value: 0.3461\n", + "Final response: 9684.0587\n", + "Raw spend: 7630.445590412003\n", + "After adstock: 7630.622061000238\n", + "After hill transform: 0.3460768843690388\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.58044563625\n", + "After adstock: 11398.802667858472\n", + "After hill transform: 0.0003220025732675911\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8806\n", + "Raw spend: 55836.19902755407\n", + "After adstock: 55836.5323608874\n", + "After hill transform: 0.349791656271298\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0173\n", + "Raw spend: 3192.387845372937\n", + "After adstock: 3192.7211787062706\n", + "After hill transform: 0.005686851538024816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9684.0016\n", + "Raw spend: 7630.420825667488\n", + "After adstock: 7630.597296255723\n", + "After hill transform: 0.3460748459521585\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.581563745813\n", + "After adstock: 11398.803785968035\n", + "After hill transform: 0.00032200266788597883\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8808\n", + "Raw spend: 55836.199686385\n", + "After adstock: 55836.533019718336\n", + "After hill transform: 0.34979165784516664\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.38854490689\n", + "After adstock: 3192.7218782402233\n", + "After hill transform: 0.005686854799551184\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.59\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9959\n", + "Raw spend: 7630.418349193036\n", + "After adstock: 7630.594819781271\n", + "After hill transform: 0.34607464211041744\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.581654628522\n", + "After adstock: 11398.803876850745\n", + "After hill transform: 0.0003220026755767961\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8808\n", + "Raw spend: 55836.19973993641\n", + "After adstock: 55836.53307326975\n", + "After hill transform: 0.3497916579730946\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.3886017667396\n", + "After adstock: 3192.721935100073\n", + "After hill transform: 0.0056868550646561634\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.59\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9954\n", + "Raw spend: 7630.418147899069\n", + "After adstock: 7630.594618487304\n", + "After hill transform: 0.3460746255416563\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.581654643423\n", + "After adstock: 11398.803876865646\n", + "After hill transform: 0.00032200267557805714\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8808\n", + "Raw spend: 55836.19973993641\n", + "After adstock: 55836.53307326975\n", + "After hill transform: 0.3497916579730946\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.3886017667396\n", + "After adstock: 3192.721935100073\n", + "After hill transform: 0.0056868550646561634\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.59\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9954\n", + "Raw spend: 7630.418147899069\n", + "After adstock: 7630.594618487304\n", + "After hill transform: 0.3460746255416563\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.581654628522\n", + "After adstock: 11398.803876850745\n", + "After hill transform: 0.0003220026755767961\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8808\n", + "Raw spend: 55836.19973995131\n", + "After adstock: 55836.53307328465\n", + "After hill transform: 0.3497916579731302\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.3886017667396\n", + "After adstock: 3192.721935100073\n", + "After hill transform: 0.0056868550646561634\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.59\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9954\n", + "Raw spend: 7630.418147899069\n", + "After adstock: 7630.594618487304\n", + "After hill transform: 0.3460746255416563\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.581654628522\n", + "After adstock: 11398.803876850745\n", + "After hill transform: 0.0003220026755767961\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8808\n", + "Raw spend: 55836.19973993641\n", + "After adstock: 55836.53307326975\n", + "After hill transform: 0.3497916579730946\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.388601781641\n", + "After adstock: 3192.7219351149743\n", + "After hill transform: 0.005686855064725639\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.59\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9954\n", + "Raw spend: 7630.418147899069\n", + "After adstock: 7630.594618487304\n", + "After hill transform: 0.3460746255416563\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.581654628522\n", + "After adstock: 11398.803876850745\n", + "After hill transform: 0.0003220026755767961\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8808\n", + "Raw spend: 55836.19973993641\n", + "After adstock: 55836.53307326975\n", + "After hill transform: 0.3497916579730946\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.3886017667396\n", + "After adstock: 3192.721935100073\n", + "After hill transform: 0.0056868550646561634\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.59\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9954\n", + "Raw spend: 7630.41814791397\n", + "After adstock: 7630.594618502205\n", + "After hill transform: 0.34607462554288276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.36\n", + "Adstocked value: 11,398.58\n", + "Saturated value: 0.0003\n", + "Final response: 173.9154\n", + "Raw spend: 11397.35988238007\n", + "After adstock: 11398.582104602292\n", + "After hill transform: 0.00032198390878640385\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.24\n", + "Adstocked value: 55,836.57\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8928\n", + "Raw spend: 55836.23503691693\n", + "After adstock: 55836.568370250265\n", + "After hill transform: 0.34979174229335536\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.42\n", + "Adstocked value: 3,192.75\n", + "Saturated value: 0.0057\n", + "Final response: 382.0261\n", + "Raw spend: 3192.41603567671\n", + "After adstock: 3192.7493690100437\n", + "After hill transform: 0.005686982974180344\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.58\n", + "Adstocked value: 7,630.75\n", + "Saturated value: 0.3461\n", + "Final response: 9684.3618\n", + "Raw spend: 7630.577189257066\n", + "After adstock: 7630.753659845301\n", + "After hill transform: 0.3460877164172667\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.56\n", + "Adstocked value: 11,398.78\n", + "Saturated value: 0.0003\n", + "Final response: 173.9245\n", + "Raw spend: 11397.559477403676\n", + "After adstock: 11398.781699625899\n", + "After hill transform: 0.0003220007988649828\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.54\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8820\n", + "Raw spend: 55836.20326963446\n", + "After adstock: 55836.5366029678\n", + "After hill transform: 0.34979166640512266\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0184\n", + "Raw spend: 3192.391345157737\n", + "After adstock: 3192.7246784910703\n", + "After hill transform: 0.005686867855529319\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.43\n", + "Adstocked value: 7,630.61\n", + "Saturated value: 0.3461\n", + "Final response: 9684.0321\n", + "Raw spend: 7630.434052034869\n", + "After adstock: 7630.610522623104\n", + "After hill transform: 0.34607593463100533\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9254\n", + "Raw spend: 11397.579436906039\n", + "After adstock: 11398.801659128261\n", + "After hill transform: 0.00032200248790528713\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8809\n", + "Raw spend: 55836.20009290622\n", + "After adstock: 55836.533426239555\n", + "After hill transform: 0.3497916588162974\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0176\n", + "Raw spend: 3192.3888761058392\n", + "After adstock: 3192.7222094391727\n", + "After hill transform: 0.005686856343742686\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9991\n", + "Raw spend: 7630.419738312648\n", + "After adstock: 7630.5962089008835\n", + "After hill transform: 0.34607475645060903\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.581432856274\n", + "After adstock: 11398.803655078496\n", + "After hill transform: 0.00032200265680964194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8808\n", + "Raw spend: 55836.19977523339\n", + "After adstock: 55836.53310856673\n", + "After hill transform: 0.34979165805741486\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.3886292006496\n", + "After adstock: 3192.721962533983\n", + "After hill transform: 0.005686855192564808\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.59\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9958\n", + "Raw spend: 7630.418306940426\n", + "After adstock: 7630.594777528661\n", + "After hill transform: 0.34607463863255167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.581432871175\n", + "After adstock: 11398.803655093398\n", + "After hill transform: 0.00032200265681090297\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8808\n", + "Raw spend: 55836.19977523339\n", + "After adstock: 55836.53310856673\n", + "After hill transform: 0.34979165805741486\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.3886292006496\n", + "After adstock: 3192.721962533983\n", + "After hill transform: 0.005686855192564808\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.59\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9958\n", + "Raw spend: 7630.418306940426\n", + "After adstock: 7630.594777528661\n", + "After hill transform: 0.34607463863255167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.581432856274\n", + "After adstock: 11398.803655078496\n", + "After hill transform: 0.00032200265680964194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8808\n", + "Raw spend: 55836.19977524829\n", + "After adstock: 55836.53310858163\n", + "After hill transform: 0.34979165805745044\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.3886292006496\n", + "After adstock: 3192.721962533983\n", + "After hill transform: 0.005686855192564808\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.59\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9958\n", + "Raw spend: 7630.418306940426\n", + "After adstock: 7630.594777528661\n", + "After hill transform: 0.34607463863255167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.581432856274\n", + "After adstock: 11398.803655078496\n", + "After hill transform: 0.00032200265680964194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8808\n", + "Raw spend: 55836.19977523339\n", + "After adstock: 55836.53310856673\n", + "After hill transform: 0.34979165805741486\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.3886292155507\n", + "After adstock: 3192.721962548884\n", + "After hill transform: 0.005686855192634284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.59\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9958\n", + "Raw spend: 7630.418306940426\n", + "After adstock: 7630.594777528661\n", + "After hill transform: 0.34607463863255167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.581432856274\n", + "After adstock: 11398.803655078496\n", + "After hill transform: 0.00032200265680964194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8808\n", + "Raw spend: 55836.19977523339\n", + "After adstock: 55836.53310856673\n", + "After hill transform: 0.34979165805741486\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.3886292006496\n", + "After adstock: 3192.721962533983\n", + "After hill transform: 0.005686855192564808\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.59\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9958\n", + "Raw spend: 7630.418306955327\n", + "After adstock: 7630.5947775435625\n", + "After hill transform: 0.3460746386337782\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,395.88\n", + "Adstocked value: 11,397.10\n", + "Saturated value: 0.0003\n", + "Final response: 173.8478\n", + "Raw spend: 11395.880608070085\n", + "After adstock: 11397.102830292308\n", + "After hill transform: 0.0003218587484047688\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,835.99\n", + "Adstocked value: 55,836.32\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8079\n", + "Raw spend: 55835.98623582217\n", + "After adstock: 55836.31956915551\n", + "After hill transform: 0.34979114793638966\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.95\n", + "Adstocked value: 3,193.29\n", + "Saturated value: 0.0057\n", + "Final response: 382.1945\n", + "Raw spend: 3192.9534038965367\n", + "After adstock: 3193.28673722987\n", + "After hill transform: 0.005689488787497774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,631.77\n", + "Adstocked value: 7,631.94\n", + "Saturated value: 0.3462\n", + "Final response: 9687.1042\n", + "Raw spend: 7631.767896441979\n", + "After adstock: 7631.944367030214\n", + "After hill transform: 0.34618572362000266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.41\n", + "Adstocked value: 11,398.63\n", + "Saturated value: 0.0003\n", + "Final response: 173.9177\n", + "Raw spend: 11397.411350377655\n", + "After adstock: 11398.633572599878\n", + "After hill transform: 0.0003219882640415662\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.18\n", + "Adstocked value: 55,836.51\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8735\n", + "Raw spend: 55836.17842129227\n", + "After adstock: 55836.51175462561\n", + "After hill transform: 0.34979160704538464\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.45\n", + "Adstocked value: 3,192.78\n", + "Saturated value: 0.0057\n", + "Final response: 382.0352\n", + "Raw spend: 3192.445106670238\n", + "After adstock: 3192.7784400035716\n", + "After hill transform: 0.005687118518464302\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.55\n", + "Adstocked value: 7,630.73\n", + "Saturated value: 0.3461\n", + "Final response: 9684.3067\n", + "Raw spend: 7630.553265890581\n", + "After adstock: 7630.729736478816\n", + "After hill transform: 0.3460857472602189\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.56\n", + "Adstocked value: 11,398.79\n", + "Saturated value: 0.0003\n", + "Final response: 173.9247\n", + "Raw spend: 11397.564424608412\n", + "After adstock: 11398.786646830635\n", + "After hill transform: 0.0003220012175135576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8801\n", + "Raw spend: 55836.19763983928\n", + "After adstock: 55836.530973172616\n", + "After hill transform: 0.34979165295621256\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.73\n", + "Saturated value: 0.0057\n", + "Final response: 382.0193\n", + "Raw spend: 3192.3942769476084\n", + "After adstock: 3192.727610280942\n", + "After hill transform: 0.005686881524818829\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.43\n", + "Adstocked value: 7,630.61\n", + "Saturated value: 0.3461\n", + "Final response: 9684.0269\n", + "Raw spend: 7630.431802835442\n", + "After adstock: 7630.608273423677\n", + "After hill transform: 0.3460757494966059\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9254\n", + "Raw spend: 11397.579732031487\n", + "After adstock: 11398.80195425371\n", + "After hill transform: 0.00032200251287984065\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.19956169398\n", + "After adstock: 55836.53289502732\n", + "After hill transform: 0.34979165754729463\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0177\n", + "Raw spend: 3192.3891939753453\n", + "After adstock: 3192.7225273086788\n", + "After hill transform: 0.0056868578257868495\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9989\n", + "Raw spend: 7630.419656529928\n", + "After adstock: 7630.596127118163\n", + "After hill transform: 0.34607474971896995\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.581262773796\n", + "After adstock: 11398.803484996019\n", + "After hill transform: 0.00032200264241665996\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8808\n", + "Raw spend: 55836.19975387945\n", + "After adstock: 55836.53308721279\n", + "After hill transform: 0.34979165800640283\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0176\n", + "Raw spend: 3192.388685678119\n", + "After adstock: 3192.7220190114526\n", + "After hill transform: 0.005686855455886978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.59\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9961\n", + "Raw spend: 7630.418441899376\n", + "After adstock: 7630.5949124876115\n", + "After hill transform: 0.3460746497411936\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.581262788697\n", + "After adstock: 11398.80348501092\n", + "After hill transform: 0.00032200264241792094\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8808\n", + "Raw spend: 55836.19975387945\n", + "After adstock: 55836.53308721279\n", + "After hill transform: 0.34979165800640283\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0176\n", + "Raw spend: 3192.388685678119\n", + "After adstock: 3192.7220190114526\n", + "After hill transform: 0.005686855455886978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.59\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9961\n", + "Raw spend: 7630.418441899376\n", + "After adstock: 7630.5949124876115\n", + "After hill transform: 0.3460746497411936\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.581262773796\n", + "After adstock: 11398.803484996019\n", + "After hill transform: 0.00032200264241665996\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8808\n", + "Raw spend: 55836.199753894354\n", + "After adstock: 55836.53308722769\n", + "After hill transform: 0.3497916580064384\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0176\n", + "Raw spend: 3192.388685678119\n", + "After adstock: 3192.7220190114526\n", + "After hill transform: 0.005686855455886978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.59\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9961\n", + "Raw spend: 7630.418441899376\n", + "After adstock: 7630.5949124876115\n", + "After hill transform: 0.3460746497411936\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.581262773796\n", + "After adstock: 11398.803484996019\n", + "After hill transform: 0.00032200264241665996\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8808\n", + "Raw spend: 55836.19975387945\n", + "After adstock: 55836.53308721279\n", + "After hill transform: 0.34979165800640283\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0176\n", + "Raw spend: 3192.3886856930203\n", + "After adstock: 3192.722019026354\n", + "After hill transform: 0.005686855455956453\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.59\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9961\n", + "Raw spend: 7630.418441899376\n", + "After adstock: 7630.5949124876115\n", + "After hill transform: 0.3460746497411936\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.581262773796\n", + "After adstock: 11398.803484996019\n", + "After hill transform: 0.00032200264241665996\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8808\n", + "Raw spend: 55836.19975387945\n", + "After adstock: 55836.53308721279\n", + "After hill transform: 0.34979165800640283\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0176\n", + "Raw spend: 3192.388685678119\n", + "After adstock: 3192.7220190114526\n", + "After hill transform: 0.005686855455886978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.59\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9961\n", + "Raw spend: 7630.4184419142775\n", + "After adstock: 7630.594912502513\n", + "After hill transform: 0.34607464974242014\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,396.95\n", + "Adstocked value: 11,398.18\n", + "Saturated value: 0.0003\n", + "Final response: 173.8968\n", + "Raw spend: 11396.954043450243\n", + "After adstock: 11398.176265672466\n", + "After hill transform: 0.00032194956780843946\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,835.98\n", + "Adstocked value: 55,836.32\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8070\n", + "Raw spend: 55835.98353884113\n", + "After adstock: 55836.316872174466\n", + "After hill transform: 0.34979114149360274\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.19\n", + "Adstocked value: 3,192.52\n", + "Saturated value: 0.0057\n", + "Final response: 381.9544\n", + "Raw spend: 3192.1871406068462\n", + "After adstock: 3192.5204739401797\n", + "After hill transform: 0.005685915813897154\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,631.46\n", + "Adstocked value: 7,631.64\n", + "Saturated value: 0.3462\n", + "Final response: 9686.4030\n", + "Raw spend: 7631.463421332553\n", + "After adstock: 7631.639891920788\n", + "After hill transform: 0.3461606624620636\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.52\n", + "Adstocked value: 11,398.74\n", + "Saturated value: 0.0003\n", + "Final response: 173.9226\n", + "Raw spend: 11397.51854084144\n", + "After adstock: 11398.740763063663\n", + "After hill transform: 0.00032199733469368843\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.18\n", + "Adstocked value: 55,836.51\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8734\n", + "Raw spend: 55836.17813237562\n", + "After adstock: 55836.51146570896\n", + "After hill transform: 0.34979160635519696\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.37\n", + "Adstocked value: 3,192.70\n", + "Saturated value: 0.0057\n", + "Final response: 382.0112\n", + "Raw spend: 3192.368531170992\n", + "After adstock: 3192.7018645043254\n", + "After hill transform: 0.005686761487410084\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.52\n", + "Adstocked value: 7,630.70\n", + "Saturated value: 0.3461\n", + "Final response: 9684.2368\n", + "Raw spend: 7630.522939842694\n", + "After adstock: 7630.699410430929\n", + "After hill transform: 0.34608325109054777\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.57\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9252\n", + "Raw spend: 11397.57499058056\n", + "After adstock: 11398.797212802783\n", + "After hill transform: 0.0003220021116417413\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8801\n", + "Raw spend: 55836.19759172907\n", + "After adstock: 55836.530925062405\n", + "After hill transform: 0.349791652841283\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0169\n", + "Raw spend: 3192.3866702274063\n", + "After adstock: 3192.7200035607398\n", + "After hill transform: 0.005686846058996509\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.43\n", + "Adstocked value: 7,630.61\n", + "Saturated value: 0.3461\n", + "Final response: 9684.0202\n", + "Raw spend: 7630.4288916937085\n", + "After adstock: 7630.605362281944\n", + "After hill transform: 0.34607550987690094\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580635554472\n", + "After adstock: 11398.802857776695\n", + "After hill transform: 0.0003220025893391419\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.19953766441\n", + "After adstock: 55836.53287099775\n", + "After hill transform: 0.34979165748989083\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.3884841330478\n", + "After adstock: 3192.7218174663813\n", + "After hill transform: 0.005686854516197503\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9985\n", + "Raw spend: 7630.41948687881\n", + "After adstock: 7630.595957467045\n", + "After hill transform: 0.3460747357547721\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580635569373\n", + "After adstock: 11398.802857791596\n", + "After hill transform: 0.0003220025893404028\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.19953766441\n", + "After adstock: 55836.53287099775\n", + "After hill transform: 0.34979165748989083\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.3884841330478\n", + "After adstock: 3192.7218174663813\n", + "After hill transform: 0.005686854516197503\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9985\n", + "Raw spend: 7630.41948687881\n", + "After adstock: 7630.595957467045\n", + "After hill transform: 0.3460747357547721\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580635554472\n", + "After adstock: 11398.802857776695\n", + "After hill transform: 0.0003220025893391419\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.19953767931\n", + "After adstock: 55836.53287101265\n", + "After hill transform: 0.3497916574899264\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.3884841330478\n", + "After adstock: 3192.7218174663813\n", + "After hill transform: 0.005686854516197503\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9985\n", + "Raw spend: 7630.41948687881\n", + "After adstock: 7630.595957467045\n", + "After hill transform: 0.3460747357547721\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580635554472\n", + "After adstock: 11398.802857776695\n", + "After hill transform: 0.0003220025893391419\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.19953766441\n", + "After adstock: 55836.53287099775\n", + "After hill transform: 0.34979165748989083\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.388484147949\n", + "After adstock: 3192.7218174812824\n", + "After hill transform: 0.005686854516266979\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9985\n", + "Raw spend: 7630.41948687881\n", + "After adstock: 7630.595957467045\n", + "After hill transform: 0.3460747357547721\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580635554472\n", + "After adstock: 11398.802857776695\n", + "After hill transform: 0.0003220025893391419\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.19953766441\n", + "After adstock: 55836.53287099775\n", + "After hill transform: 0.34979165748989083\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.3884841330478\n", + "After adstock: 3192.7218174663813\n", + "After hill transform: 0.005686854516197503\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9985\n", + "Raw spend: 7630.419486893711\n", + "After adstock: 7630.595957481946\n", + "After hill transform: 0.3460747357559986\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,393.79\n", + "Adstocked value: 11,395.01\n", + "Saturated value: 0.0003\n", + "Final response: 173.7523\n", + "Raw spend: 11393.79142373005\n", + "After adstock: 11395.013645952273\n", + "After hill transform: 0.00032168203914527177\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,835.37\n", + "Adstocked value: 55,835.71\n", + "Saturated value: 0.3498\n", + "Final response: 49987.5987\n", + "Raw spend: 55835.37340441157\n", + "After adstock: 55835.706737744906\n", + "After hill transform: 0.3497896839439049\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,191.49\n", + "Adstocked value: 3,191.82\n", + "Saturated value: 0.0057\n", + "Final response: 381.7360\n", + "Raw spend: 3191.4895282253674\n", + "After adstock: 3191.822861558701\n", + "After hill transform: 0.0056826641444023916\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,635.93\n", + "Adstocked value: 7,636.11\n", + "Saturated value: 0.3465\n", + "Final response: 9696.6988\n", + "Raw spend: 7635.933787863798\n", + "After adstock: 7636.110258452033\n", + "After hill transform: 0.3465286008263302\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.20\n", + "Adstocked value: 11,398.42\n", + "Saturated value: 0.0003\n", + "Final response: 173.9082\n", + "Raw spend: 11397.20171437203\n", + "After adstock: 11398.423936594252\n", + "After hill transform: 0.00032197052475301484\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.12\n", + "Adstocked value: 55,836.45\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8525\n", + "Raw spend: 55836.11692433913\n", + "After adstock: 55836.45025767246\n", + "After hill transform: 0.34979146013637474\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.30\n", + "Adstocked value: 3,192.63\n", + "Saturated value: 0.0057\n", + "Final response: 381.9893\n", + "Raw spend: 3192.2985885422795\n", + "After adstock: 3192.631921875613\n", + "After hill transform: 0.005686435393914961\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.97\n", + "Adstocked value: 7,631.15\n", + "Saturated value: 0.3461\n", + "Final response: 9685.2686\n", + "Raw spend: 7630.970916977309\n", + "After adstock: 7631.147387565544\n", + "After hill transform: 0.3461201244240469\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.54\n", + "Adstocked value: 11,398.76\n", + "Saturated value: 0.0003\n", + "Final response: 173.9238\n", + "Raw spend: 11397.542743436228\n", + "After adstock: 11398.76496565845\n", + "After hill transform: 0.00032199938278485135\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.19\n", + "Adstocked value: 55,836.52\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8779\n", + "Raw spend: 55836.19127633188\n", + "After adstock: 55836.52460966522\n", + "After hill transform: 0.3497916377545501\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.38\n", + "Adstocked value: 3,192.71\n", + "Saturated value: 0.0057\n", + "Final response: 382.0147\n", + "Raw spend: 3192.379494573971\n", + "After adstock: 3192.7128279073045\n", + "After hill transform: 0.005686812603118174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.47\n", + "Adstocked value: 7,630.65\n", + "Saturated value: 0.3461\n", + "Final response: 9684.1255\n", + "Raw spend: 7630.47462988866\n", + "After adstock: 7630.651100476895\n", + "After hill transform: 0.346079274643204\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9253\n", + "Raw spend: 11397.576846342647\n", + "After adstock: 11398.79906856487\n", + "After hill transform: 0.0003220022686827559\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8804\n", + "Raw spend: 55836.19871153116\n", + "After adstock: 55836.53204486449\n", + "After hill transform: 0.3497916555163569\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0172\n", + "Raw spend: 3192.38758517714\n", + "After adstock: 3192.7209185104734\n", + "After hill transform: 0.005686850324881059\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.43\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9684.0112\n", + "Raw spend: 7630.425001179795\n", + "After adstock: 7630.60147176803\n", + "After hill transform: 0.3460751896438302\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.58025663329\n", + "After adstock: 11398.802478855512\n", + "After hill transform: 0.0003220025572734937\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.199455051086\n", + "After adstock: 55836.53278838442\n", + "After hill transform: 0.3497916572925375\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.388394237457\n", + "After adstock: 3192.7217275707903\n", + "After hill transform: 0.005686854097065772\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9998\n", + "Raw spend: 7630.420038308908\n", + "After adstock: 7630.596508897143\n", + "After hill transform: 0.34607478114368\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580597662354\n", + "After adstock: 11398.802819884577\n", + "After hill transform: 0.000322002586132577\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.19952940308\n", + "After adstock: 55836.532862736414\n", + "After hill transform: 0.3497916574701555\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.388475143489\n", + "After adstock: 3192.7218084768224\n", + "After hill transform: 0.0056868544742843296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9987\n", + "Raw spend: 7630.41954202182\n", + "After adstock: 7630.596012610055\n", + "After hill transform: 0.346074740293663\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580597677255\n", + "After adstock: 11398.802819899478\n", + "After hill transform: 0.0003220025861338379\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.19952940308\n", + "After adstock: 55836.532862736414\n", + "After hill transform: 0.3497916574701555\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.388475143489\n", + "After adstock: 3192.7218084768224\n", + "After hill transform: 0.0056868544742843296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9987\n", + "Raw spend: 7630.41954202182\n", + "After adstock: 7630.596012610055\n", + "After hill transform: 0.346074740293663\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580597662354\n", + "After adstock: 11398.802819884577\n", + "After hill transform: 0.000322002586132577\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.19952941798\n", + "After adstock: 55836.532862751315\n", + "After hill transform: 0.34979165747019114\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.388475143489\n", + "After adstock: 3192.7218084768224\n", + "After hill transform: 0.0056868544742843296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9987\n", + "Raw spend: 7630.41954202182\n", + "After adstock: 7630.596012610055\n", + "After hill transform: 0.346074740293663\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580597662354\n", + "After adstock: 11398.802819884577\n", + "After hill transform: 0.000322002586132577\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.19952940308\n", + "After adstock: 55836.532862736414\n", + "After hill transform: 0.3497916574701555\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.38847515839\n", + "After adstock: 3192.7218084917236\n", + "After hill transform: 0.005686854474353806\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9987\n", + "Raw spend: 7630.41954202182\n", + "After adstock: 7630.596012610055\n", + "After hill transform: 0.346074740293663\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580597662354\n", + "After adstock: 11398.802819884577\n", + "After hill transform: 0.000322002586132577\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.19952940308\n", + "After adstock: 55836.532862736414\n", + "After hill transform: 0.3497916574701555\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.388475143489\n", + "After adstock: 3192.7218084768224\n", + "After hill transform: 0.0056868544742843296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9987\n", + "Raw spend: 7630.419542036721\n", + "After adstock: 7630.5960126249565\n", + "After hill transform: 0.3460747402948895\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.39\n", + "Adstocked value: 11,398.61\n", + "Saturated value: 0.0003\n", + "Final response: 173.9168\n", + "Raw spend: 11397.390579052126\n", + "After adstock: 11398.612801274348\n", + "After hill transform: 0.0003219865063538775\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.14\n", + "Adstocked value: 55,836.48\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8620\n", + "Raw spend: 55836.14465284362\n", + "After adstock: 55836.47798617696\n", + "After hill transform: 0.34979152637653704\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.10\n", + "Adstocked value: 3,192.44\n", + "Saturated value: 0.0057\n", + "Final response: 381.9282\n", + "Raw spend: 3192.1034857406457\n", + "After adstock: 3192.436819073979\n", + "After hill transform: 0.005685525826695918\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.95\n", + "Adstocked value: 7,631.13\n", + "Saturated value: 0.3461\n", + "Final response: 9685.2191\n", + "Raw spend: 7630.949426594377\n", + "After adstock: 7631.125897182612\n", + "After hill transform: 0.346118355541737\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.56\n", + "Adstocked value: 11,398.78\n", + "Saturated value: 0.0003\n", + "Final response: 173.9246\n", + "Raw spend: 11397.561595801331\n", + "After adstock: 11398.783818023554\n", + "After hill transform: 0.0003220009781306463\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.19\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8788\n", + "Raw spend: 55836.194041747134\n", + "After adstock: 55836.52737508047\n", + "After hill transform: 0.3497916443607984\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.36\n", + "Adstocked value: 3,192.69\n", + "Saturated value: 0.0057\n", + "Final response: 382.0086\n", + "Raw spend: 3192.3599762032045\n", + "After adstock: 3192.693309536538\n", + "After hill transform: 0.005686721600972012\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.47\n", + "Adstocked value: 7,630.65\n", + "Saturated value: 0.3461\n", + "Final response: 9684.1207\n", + "Raw spend: 7630.472530479075\n", + "After adstock: 7630.649001067311\n", + "After hill transform: 0.34607910183832663\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9254\n", + "Raw spend: 11397.578697476252\n", + "After adstock: 11398.800919698475\n", + "After hill transform: 0.00032200242533214336\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8805\n", + "Raw spend: 55836.198980637484\n", + "After adstock: 55836.53231397082\n", + "After hill transform: 0.3497916561592199\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0166\n", + "Raw spend: 3192.3856252494606\n", + "After adstock: 3192.718958582794\n", + "After hill transform: 0.005686841186867563\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9684.0109\n", + "Raw spend: 7630.424840867546\n", + "After adstock: 7630.601311455781\n", + "After hill transform: 0.3460751764483278\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580407643743\n", + "After adstock: 11398.802629865966\n", + "After hill transform: 0.00032200257005253116\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.19947452652\n", + "After adstock: 55836.532807859854\n", + "After hill transform: 0.349791657339062\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0174\n", + "Raw spend: 3192.3881901540863\n", + "After adstock: 3192.7215234874197\n", + "After hill transform: 0.005686853145541799\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9999\n", + "Raw spend: 7630.420071906393\n", + "After adstock: 7630.596542494628\n", + "After hill transform: 0.3460747839091315\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580578660492\n", + "After adstock: 11398.802800882715\n", + "After hill transform: 0.0003220025845245723\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.19952391542\n", + "After adstock: 55836.532857248756\n", + "After hill transform: 0.34979165745704616\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.388446644549\n", + "After adstock: 3192.7217799778823\n", + "After hill transform: 0.005686854341410069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9988\n", + "Raw spend: 7630.419595010278\n", + "After adstock: 7630.596065598513\n", + "After hill transform: 0.3460747446552098\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580591746206\n", + "After adstock: 11398.802813968428\n", + "After hill transform: 0.0003220025856319316\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.19952769452\n", + "After adstock: 55836.53286102786\n", + "After hill transform: 0.349791657466074\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.3884662704654\n", + "After adstock: 3192.721799603799\n", + "After hill transform: 0.005686854432914496\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9987\n", + "Raw spend: 7630.41955851955\n", + "After adstock: 7630.596029107785\n", + "After hill transform: 0.346074741651612\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580591761107\n", + "After adstock: 11398.80281398333\n", + "After hill transform: 0.00032200258563319255\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.19952769452\n", + "After adstock: 55836.53286102786\n", + "After hill transform: 0.349791657466074\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.3884662704654\n", + "After adstock: 3192.721799603799\n", + "After hill transform: 0.005686854432914496\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9987\n", + "Raw spend: 7630.41955851955\n", + "After adstock: 7630.596029107785\n", + "After hill transform: 0.346074741651612\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580591746206\n", + "After adstock: 11398.802813968428\n", + "After hill transform: 0.0003220025856319316\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.199527709425\n", + "After adstock: 55836.53286104276\n", + "After hill transform: 0.3497916574661096\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.3884662704654\n", + "After adstock: 3192.721799603799\n", + "After hill transform: 0.005686854432914496\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9987\n", + "Raw spend: 7630.41955851955\n", + "After adstock: 7630.596029107785\n", + "After hill transform: 0.346074741651612\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580591746206\n", + "After adstock: 11398.802813968428\n", + "After hill transform: 0.0003220025856319316\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.19952769452\n", + "After adstock: 55836.53286102786\n", + "After hill transform: 0.349791657466074\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.3884662853666\n", + "After adstock: 3192.7217996187\n", + "After hill transform: 0.005686854432983971\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9987\n", + "Raw spend: 7630.41955851955\n", + "After adstock: 7630.596029107785\n", + "After hill transform: 0.346074741651612\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580591746206\n", + "After adstock: 11398.802813968428\n", + "After hill transform: 0.0003220025856319316\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.19952769452\n", + "After adstock: 55836.53286102786\n", + "After hill transform: 0.349791657466074\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.3884662704654\n", + "After adstock: 3192.721799603799\n", + "After hill transform: 0.005686854432914496\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9987\n", + "Raw spend: 7630.419558534451\n", + "After adstock: 7630.596029122687\n", + "After hill transform: 0.34607474165283847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,370.27\n", + "Adstocked value: 11,371.49\n", + "Saturated value: 0.0003\n", + "Final response: 172.6801\n", + "Raw spend: 11370.270033735555\n", + "After adstock: 11371.492255957777\n", + "After hill transform: 0.00031969698788680194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,829.62\n", + "Adstocked value: 55,829.95\n", + "Saturated value: 0.3498\n", + "Final response: 49985.6339\n", + "Raw spend: 55829.61844827203\n", + "After adstock: 55829.95178160536\n", + "After hill transform: 0.3497759352877576\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,158.43\n", + "Adstocked value: 3,158.76\n", + "Saturated value: 0.0055\n", + "Final response: 371.4710\n", + "Raw spend: 3158.4262603994953\n", + "After adstock: 3158.7595937328288\n", + "After hill transform: 0.005529855147447923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,698.27\n", + "Adstocked value: 7,698.45\n", + "Saturated value: 0.3517\n", + "Final response: 9840.1762\n", + "Raw spend: 7698.273401823698\n", + "After adstock: 7698.449872411933\n", + "After hill transform: 0.35165601862400625\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,394.85\n", + "Adstocked value: 11,396.07\n", + "Saturated value: 0.0003\n", + "Final response: 173.8007\n", + "Raw spend: 11394.84953594514\n", + "After adstock: 11396.071758167363\n", + "After hill transform: 0.00032177152926362576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,835.54\n", + "Adstocked value: 55,835.87\n", + "Saturated value: 0.3498\n", + "Final response: 49987.6560\n", + "Raw spend: 55835.54141975228\n", + "After adstock: 55835.87475308561\n", + "After hill transform: 0.34979008531694\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,188.99\n", + "Adstocked value: 3,189.33\n", + "Saturated value: 0.0057\n", + "Final response: 380.9547\n", + "Raw spend: 3188.9922456833683\n", + "After adstock: 3189.325579016702\n", + "After hill transform: 0.005671033292869757\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,637.20\n", + "Adstocked value: 7,637.38\n", + "Saturated value: 0.3466\n", + "Final response: 9699.6262\n", + "Raw spend: 7637.204942849965\n", + "After adstock: 7637.3814134382\n", + "After hill transform: 0.3466332188081025\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.31\n", + "Adstocked value: 11,398.53\n", + "Saturated value: 0.0003\n", + "Final response: 173.9130\n", + "Raw spend: 11397.307486166099\n", + "After adstock: 11398.529708388322\n", + "After hill transform: 0.0003219794750252655\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.13\n", + "Adstocked value: 55,836.47\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8583\n", + "Raw spend: 55836.1337169003\n", + "After adstock: 55836.46705023364\n", + "After hill transform: 0.3497915002518475\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.05\n", + "Adstocked value: 3,192.38\n", + "Saturated value: 0.0057\n", + "Final response: 381.9111\n", + "Raw spend: 3192.0488442117557\n", + "After adstock: 3192.3821775450892\n", + "After hill transform: 0.005685271104428195\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,631.10\n", + "Adstocked value: 7,631.27\n", + "Saturated value: 0.3461\n", + "Final response: 9685.5615\n", + "Raw spend: 7631.098096952592\n", + "After adstock: 7631.274567540827\n", + "After hill transform: 0.3461305926455536\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.55\n", + "Adstocked value: 11,398.78\n", + "Saturated value: 0.0003\n", + "Final response: 173.9242\n", + "Raw spend: 11397.553281188195\n", + "After adstock: 11398.775503410418\n", + "After hill transform: 0.00032200027452156273\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.19\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8785\n", + "Raw spend: 55836.1929466151\n", + "After adstock: 55836.52627994843\n", + "After hill transform: 0.3497916417446582\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.35\n", + "Adstocked value: 3,192.69\n", + "Saturated value: 0.0057\n", + "Final response: 382.0069\n", + "Raw spend: 3192.3545040645945\n", + "After adstock: 3192.687837397928\n", + "After hill transform: 0.005686696087918685\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.49\n", + "Adstocked value: 7,630.66\n", + "Saturated value: 0.3461\n", + "Final response: 9684.1550\n", + "Raw spend: 7630.487412362854\n", + "After adstock: 7630.663882951089\n", + "After hill transform: 0.3460803267835715\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9254\n", + "Raw spend: 11397.577860690404\n", + "After adstock: 11398.800082912627\n", + "After hill transform: 0.00032200235452039763\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8805\n", + "Raw spend: 55836.19886958658\n", + "After adstock: 55836.532202919916\n", + "After hill transform: 0.34979165589393246\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0164\n", + "Raw spend: 3192.3850700498783\n", + "After adstock: 3192.718403383212\n", + "After hill transform: 0.00568683859829344\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.43\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9684.0143\n", + "Raw spend: 7630.4263439038805\n", + "After adstock: 7630.602814492116\n", + "After hill transform: 0.3460753001651333\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580318640627\n", + "After adstock: 11398.80254086285\n", + "After hill transform: 0.0003220025625207733\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.19946188373\n", + "After adstock: 55836.53279521706\n", + "After hill transform: 0.3497916573088598\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0174\n", + "Raw spend: 3192.388126648407\n", + "After adstock: 3192.7214599817403\n", + "After hill transform: 0.005686852849451176\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9684.0003\n", + "Raw spend: 7630.420237057983\n", + "After adstock: 7630.596707646218\n", + "After hill transform: 0.3460747975029674\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580564435648\n", + "After adstock: 11398.80278665787\n", + "After hill transform: 0.0003220025833208157\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.19952111344\n", + "After adstock: 55836.53285444678\n", + "After hill transform: 0.34979165745035257\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.3884323082593\n", + "After adstock: 3192.721765641593\n", + "After hill transform: 0.00568685427456815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9989\n", + "Raw spend: 7630.419626373394\n", + "After adstock: 7630.596096961629\n", + "After hill transform: 0.3460747472367476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580564450549\n", + "After adstock: 11398.802786672772\n", + "After hill transform: 0.0003220025833220767\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.19952111344\n", + "After adstock: 55836.53285444678\n", + "After hill transform: 0.34979165745035257\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.3884323082593\n", + "After adstock: 3192.721765641593\n", + "After hill transform: 0.00568685427456815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9989\n", + "Raw spend: 7630.419626373394\n", + "After adstock: 7630.596096961629\n", + "After hill transform: 0.3460747472367476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580564435648\n", + "After adstock: 11398.80278665787\n", + "After hill transform: 0.0003220025833208157\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.19952112834\n", + "After adstock: 55836.53285446168\n", + "After hill transform: 0.34979165745038815\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.3884323082593\n", + "After adstock: 3192.721765641593\n", + "After hill transform: 0.00568685427456815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9989\n", + "Raw spend: 7630.419626373394\n", + "After adstock: 7630.596096961629\n", + "After hill transform: 0.3460747472367476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580564435648\n", + "After adstock: 11398.80278665787\n", + "After hill transform: 0.0003220025833208157\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.19952111344\n", + "After adstock: 55836.53285444678\n", + "After hill transform: 0.34979165745035257\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.3884323231605\n", + "After adstock: 3192.721765656494\n", + "After hill transform: 0.005686854274637626\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9989\n", + "Raw spend: 7630.419626373394\n", + "After adstock: 7630.596096961629\n", + "After hill transform: 0.3460747472367476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580564435648\n", + "After adstock: 11398.80278665787\n", + "After hill transform: 0.0003220025833208157\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.19952111344\n", + "After adstock: 55836.53285444678\n", + "After hill transform: 0.34979165745035257\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.3884323082593\n", + "After adstock: 3192.721765641593\n", + "After hill transform: 0.00568685427456815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9989\n", + "Raw spend: 7630.419626388295\n", + "After adstock: 7630.59609697653\n", + "After hill transform: 0.34607474723797405\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,393.17\n", + "Adstocked value: 11,394.39\n", + "Saturated value: 0.0003\n", + "Final response: 173.7238\n", + "Raw spend: 11393.167261450233\n", + "After adstock: 11394.389483672456\n", + "After hill transform: 0.0003216292582286096\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,832.12\n", + "Adstocked value: 55,832.46\n", + "Saturated value: 0.3498\n", + "Final response: 49986.4891\n", + "Raw spend: 55832.12335621529\n", + "After adstock: 55832.45668954863\n", + "After hill transform: 0.3497819196850152\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,183.85\n", + "Adstocked value: 3,184.19\n", + "Saturated value: 0.0056\n", + "Final response: 379.3499\n", + "Raw spend: 3183.852928769563\n", + "After adstock: 3184.1862621028963\n", + "After hill transform: 0.005647143313811933\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,647.44\n", + "Adstocked value: 7,647.62\n", + "Saturated value: 0.3475\n", + "Final response: 9723.2054\n", + "Raw spend: 7647.444597795682\n", + "After adstock: 7647.621068383917\n", + "After hill transform: 0.3474758626676281\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.14\n", + "Adstocked value: 11,398.36\n", + "Saturated value: 0.0003\n", + "Final response: 173.9053\n", + "Raw spend: 11397.139234137107\n", + "After adstock: 11398.36145635933\n", + "After hill transform: 0.00032196523783427437\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,835.79\n", + "Adstocked value: 55,836.13\n", + "Saturated value: 0.3498\n", + "Final response: 49987.7416\n", + "Raw spend: 55835.79190462363\n", + "After adstock: 55836.12523795696\n", + "After hill transform: 0.3497906837001724\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,191.53\n", + "Adstocked value: 3,191.87\n", + "Saturated value: 0.0057\n", + "Final response: 381.7502\n", + "Raw spend: 3191.5348819543897\n", + "After adstock: 3191.868215287723\n", + "After hill transform: 0.005682875509904015\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,632.12\n", + "Adstocked value: 7,632.30\n", + "Saturated value: 0.3462\n", + "Final response: 9687.9201\n", + "Raw spend: 7632.122123515623\n", + "After adstock: 7632.298594103858\n", + "After hill transform: 0.346214879647361\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.54\n", + "Adstocked value: 11,398.76\n", + "Saturated value: 0.0003\n", + "Final response: 173.9235\n", + "Raw spend: 11397.536431405793\n", + "After adstock: 11398.758653628016\n", + "After hill transform: 0.0003219988486423719\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.16\n", + "Adstocked value: 55,836.49\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8668\n", + "Raw spend: 55836.15875946446\n", + "After adstock: 55836.492092797795\n", + "After hill transform: 0.3497915600755981\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.30\n", + "Adstocked value: 3,192.64\n", + "Saturated value: 0.0057\n", + "Final response: 381.9907\n", + "Raw spend: 3192.3030772728725\n", + "After adstock: 3192.636410606206\n", + "After hill transform: 0.005686456321378348\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.59\n", + "Adstocked value: 7,630.77\n", + "Saturated value: 0.3461\n", + "Final response: 9684.3910\n", + "Raw spend: 7630.589876087617\n", + "After adstock: 7630.766346675852\n", + "After hill transform: 0.34608876068305094\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9253\n", + "Raw spend: 11397.576151132662\n", + "After adstock: 11398.798373354884\n", + "After hill transform: 0.00032200220985167336\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8793\n", + "Raw spend: 55836.19544494854\n", + "After adstock: 55836.52877828188\n", + "After hill transform: 0.34979164771287974\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.38\n", + "Adstocked value: 3,192.71\n", + "Saturated value: 0.0057\n", + "Final response: 382.0148\n", + "Raw spend: 3192.379896804721\n", + "After adstock: 3192.7132301380543\n", + "After hill transform: 0.0056868144784819\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.44\n", + "Adstocked value: 7,630.61\n", + "Saturated value: 0.3461\n", + "Final response: 9684.0381\n", + "Raw spend: 7630.436651344816\n", + "After adstock: 7630.613121933051\n", + "After hill transform: 0.3460761485834269\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.58012310535\n", + "After adstock: 11398.802345327573\n", + "After hill transform: 0.0003220025459738886\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8806\n", + "Raw spend: 55836.19911349695\n", + "After adstock: 55836.532446830286\n", + "After hill transform: 0.34979165647660526\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0172\n", + "Raw spend: 3192.3875787579054\n", + "After adstock: 3192.720912091239\n", + "After hill transform: 0.0056868502949518505\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9684.0028\n", + "Raw spend: 7630.421328870536\n", + "After adstock: 7630.597799458771\n", + "After hill transform: 0.34607488737143594\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580520302618\n", + "After adstock: 11398.80274252484\n", + "After hill transform: 0.0003220025795861228\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.199480351796\n", + "After adstock: 55836.53281368513\n", + "After hill transform: 0.34979165735297785\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.388346953224\n", + "After adstock: 3192.7216802865573\n", + "After hill transform: 0.005686853876606443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9992\n", + "Raw spend: 7630.419796623108\n", + "After adstock: 7630.596267211343\n", + "After hill transform: 0.3460747612502166\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580560022345\n", + "After adstock: 11398.802782244567\n", + "After hill transform: 0.0003220025829473464\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.199517037276\n", + "After adstock: 55836.53285037061\n", + "After hill transform: 0.3497916574406151\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.3884237727557\n", + "After adstock: 3192.721757106089\n", + "After hill transform: 0.005686854234771979\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9989\n", + "Raw spend: 7630.419643398365\n", + "After adstock: 7630.5961139866\n", + "After hill transform: 0.34607474863809445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563994317\n", + "After adstock: 11398.80278621654\n", + "After hill transform: 0.0003220025832834688\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.19952070583\n", + "After adstock: 55836.532854039164\n", + "After hill transform: 0.3497916574493788\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.388431454709\n", + "After adstock: 3192.7217647880425\n", + "After hill transform: 0.005686854270588533\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9989\n", + "Raw spend: 7630.419628075891\n", + "After adstock: 7630.596098664126\n", + "After hill transform: 0.34607474737688226\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580564009219\n", + "After adstock: 11398.802786231441\n", + "After hill transform: 0.00032200258328472976\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.19952070583\n", + "After adstock: 55836.532854039164\n", + "After hill transform: 0.3497916574493788\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.388431454709\n", + "After adstock: 3192.7217647880425\n", + "After hill transform: 0.005686854270588533\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9989\n", + "Raw spend: 7630.419628075891\n", + "After adstock: 7630.596098664126\n", + "After hill transform: 0.34607474737688226\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563994317\n", + "After adstock: 11398.80278621654\n", + "After hill transform: 0.0003220025832834688\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.19952072073\n", + "After adstock: 55836.532854054065\n", + "After hill transform: 0.34979165744941443\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.388431454709\n", + "After adstock: 3192.7217647880425\n", + "After hill transform: 0.005686854270588533\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9989\n", + "Raw spend: 7630.419628075891\n", + "After adstock: 7630.596098664126\n", + "After hill transform: 0.34607474737688226\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563994317\n", + "After adstock: 11398.80278621654\n", + "After hill transform: 0.0003220025832834688\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.19952070583\n", + "After adstock: 55836.532854039164\n", + "After hill transform: 0.3497916574493788\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.38843146961\n", + "After adstock: 3192.7217648029437\n", + "After hill transform: 0.005686854270658008\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9989\n", + "Raw spend: 7630.419628075891\n", + "After adstock: 7630.596098664126\n", + "After hill transform: 0.34607474737688226\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563994317\n", + "After adstock: 11398.80278621654\n", + "After hill transform: 0.0003220025832834688\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.19952070583\n", + "After adstock: 55836.532854039164\n", + "After hill transform: 0.3497916574493788\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.388431454709\n", + "After adstock: 3192.7217647880425\n", + "After hill transform: 0.005686854270588533\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9989\n", + "Raw spend: 7630.419628090792\n", + "After adstock: 7630.596098679027\n", + "After hill transform: 0.3460747473781088\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 10,495.25\n", + "Adstocked value: 10,496.47\n", + "Saturated value: 0.0003\n", + "Final response: 135.8525\n", + "Raw spend: 10495.250970088995\n", + "After adstock: 10496.473192311218\n", + "After hill transform: 0.00025151489488721716\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,019.20\n", + "Adstocked value: 55,019.54\n", + "Saturated value: 0.3478\n", + "Final response: 49707.2723\n", + "Raw spend: 55019.202707570774\n", + "After adstock: 55019.53604090411\n", + "After hill transform: 0.3478280918182562\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,462.82\n", + "Adstocked value: 1,463.15\n", + "Saturated value: 0.0007\n", + "Final response: 49.2199\n", + "Raw spend: 1462.8161351336464\n", + "After adstock: 1463.1494684669797\n", + "After hill transform: 0.000732705443087807\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 11,079.32\n", + "Adstocked value: 11,079.49\n", + "Saturated value: 0.5984\n", + "Final response: 16743.8230\n", + "Raw spend: 11079.318331437358\n", + "After adstock: 11079.494802025594\n", + "After hill transform: 0.5983699917106444\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,307.35\n", + "Adstocked value: 11,308.57\n", + "Saturated value: 0.0003\n", + "Final response: 169.8336\n", + "Raw spend: 11307.347604603785\n", + "After adstock: 11308.569826826008\n", + "After hill transform: 0.0003144268784135662\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,754.50\n", + "Adstocked value: 55,754.83\n", + "Saturated value: 0.3496\n", + "Final response: 49959.9725\n", + "Raw spend: 55754.49983939232\n", + "After adstock: 55754.83317272566\n", + "After hill transform: 0.3495963689171001\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,019.43\n", + "Adstocked value: 3,019.76\n", + "Saturated value: 0.0049\n", + "Final response: 330.1748\n", + "Raw spend: 3019.431201822603\n", + "After adstock: 3019.7645351559363\n", + "After hill transform: 0.00491510455114358\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,975.31\n", + "Adstocked value: 7,975.49\n", + "Saturated value: 0.3743\n", + "Final response: 10474.8871\n", + "Raw spend: 7975.309498412037\n", + "After adstock: 7975.485969000272\n", + "After hill transform: 0.37433853196523953\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,388.56\n", + "Adstocked value: 11,389.78\n", + "Saturated value: 0.0003\n", + "Final response: 173.5134\n", + "Raw spend: 11388.557268055265\n", + "After adstock: 11389.779490277488\n", + "After hill transform: 0.00032123960279922375\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,828.03\n", + "Adstocked value: 55,828.36\n", + "Saturated value: 0.3498\n", + "Final response: 49985.0914\n", + "Raw spend: 55828.02955257448\n", + "After adstock: 55828.362885907816\n", + "After hill transform: 0.34977213919206873\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,175.09\n", + "Adstocked value: 3,175.43\n", + "Saturated value: 0.0056\n", + "Final response: 376.6239\n", + "Raw spend: 3175.0927084914983\n", + "After adstock: 3175.426041824832\n", + "After hill transform: 0.00560656390388139\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,664.91\n", + "Adstocked value: 7,665.09\n", + "Saturated value: 0.3489\n", + "Final response: 9763.4091\n", + "Raw spend: 7664.908615109505\n", + "After adstock: 7665.08508569774\n", + "After hill transform: 0.3489126133615645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,396.68\n", + "Adstocked value: 11,397.90\n", + "Saturated value: 0.0003\n", + "Final response: 173.8842\n", + "Raw spend: 11396.678234400411\n", + "After adstock: 11397.900456622634\n", + "After hill transform: 0.00032192623099449637\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,835.38\n", + "Adstocked value: 55,835.72\n", + "Saturated value: 0.3498\n", + "Final response: 49987.6018\n", + "Raw spend: 55835.382523892695\n", + "After adstock: 55835.71585722603\n", + "After hill transform: 0.3497897057295234\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,190.66\n", + "Adstocked value: 3,190.99\n", + "Saturated value: 0.0057\n", + "Final response: 381.4760\n", + "Raw spend: 3190.658859158388\n", + "After adstock: 3190.9921924917217\n", + "After hill transform: 0.005678793764258274\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,633.87\n", + "Adstocked value: 7,634.04\n", + "Saturated value: 0.3464\n", + "Final response: 9691.9423\n", + "Raw spend: 7633.8685267792525\n", + "After adstock: 7634.044997367488\n", + "After hill transform: 0.3463586212131725\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.49\n", + "Adstocked value: 11,398.71\n", + "Saturated value: 0.0003\n", + "Final response: 173.9214\n", + "Raw spend: 11397.490331034927\n", + "After adstock: 11398.71255325715\n", + "After hill transform: 0.0003219949475120256\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.12\n", + "Adstocked value: 55,836.45\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8528\n", + "Raw spend: 55836.11782102451\n", + "After adstock: 55836.45115435785\n", + "After hill transform: 0.3497914622784519\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.22\n", + "Adstocked value: 3,192.55\n", + "Saturated value: 0.0057\n", + "Final response: 381.9633\n", + "Raw spend: 3192.215474225077\n", + "After adstock: 3192.5488075584103\n", + "After hill transform: 0.005686047904946676\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.76\n", + "Adstocked value: 7,630.94\n", + "Saturated value: 0.3461\n", + "Final response: 9684.7932\n", + "Raw spend: 7630.764517946227\n", + "After adstock: 7630.940988534462\n", + "After hill transform: 0.346103135604395\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.57\n", + "Adstocked value: 11,398.79\n", + "Saturated value: 0.0003\n", + "Final response: 173.9251\n", + "Raw spend: 11397.571540698378\n", + "After adstock: 11398.7937629206\n", + "After hill transform: 0.00032200181970089883\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.19\n", + "Adstocked value: 55,836.52\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8779\n", + "Raw spend: 55836.191350737696\n", + "After adstock: 55836.52468407103\n", + "After hill transform: 0.34979163793229673\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.37\n", + "Adstocked value: 3,192.70\n", + "Saturated value: 0.0057\n", + "Final response: 382.0121\n", + "Raw spend: 3192.3711357317457\n", + "After adstock: 3192.704469065079\n", + "After hill transform: 0.005686773630873947\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.45\n", + "Adstocked value: 7,630.63\n", + "Saturated value: 0.3461\n", + "Final response: 9684.0783\n", + "Raw spend: 7630.4541170629245\n", + "After adstock: 7630.63058765116\n", + "After hill transform: 0.3460775862080438\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9254\n", + "Raw spend: 11397.579661664724\n", + "After adstock: 11398.801883886947\n", + "After hill transform: 0.00032200250692515756\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8804\n", + "Raw spend: 55836.198703709015\n", + "After adstock: 55836.53203704235\n", + "After hill transform: 0.3497916554976707\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0169\n", + "Raw spend: 3192.3867018824126\n", + "After adstock: 3192.720035215746\n", + "After hill transform: 0.00568684620658557\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9684.0068\n", + "Raw spend: 7630.423076974594\n", + "After adstock: 7630.599547562829\n", + "After hill transform: 0.34607503126008243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580473761358\n", + "After adstock: 11398.80269598358\n", + "After hill transform: 0.0003220025756476371\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.199439006145\n", + "After adstock: 55836.53277233948\n", + "After hill transform: 0.349791657254208\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0174\n", + "Raw spend: 3192.3882584974795\n", + "After adstock: 3192.721591830813\n", + "After hill transform: 0.005686853464187922\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9997\n", + "Raw spend: 7630.419972965761\n", + "After adstock: 7630.596443553996\n", + "After hill transform: 0.3460747757652031\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580554971022\n", + "After adstock: 11398.802777193245\n", + "After hill transform: 0.0003220025825198857\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.19951253586\n", + "After adstock: 55836.532845869195\n", + "After hill transform: 0.3497916574298618\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.388414158986\n", + "After adstock: 3192.7217474923195\n", + "After hill transform: 0.005686854189948468\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9989\n", + "Raw spend: 7630.419662564877\n", + "After adstock: 7630.5961331531125\n", + "After hill transform: 0.34607475021571427\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563091988\n", + "After adstock: 11398.80278531421\n", + "After hill transform: 0.0003220025832071104\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.19951988883\n", + "After adstock: 55836.53285322217\n", + "After hill transform: 0.34979165744742713\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.3884297251366\n", + "After adstock: 3192.72176305847\n", + "After hill transform: 0.005686854262524525\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9989\n", + "Raw spend: 7630.419631524789\n", + "After adstock: 7630.596102113024\n", + "After hill transform: 0.3460747476607654\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563904085\n", + "After adstock: 11398.802786126307\n", + "After hill transform: 0.00032200258327583296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.199520624126\n", + "After adstock: 55836.53285395746\n", + "After hill transform: 0.3497916574491836\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.3884312817518\n", + "After adstock: 3192.7217646150852\n", + "After hill transform: 0.005686854269782132\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9989\n", + "Raw spend: 7630.41962842078\n", + "After adstock: 7630.596099009015\n", + "After hill transform: 0.34607474740527056\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563918986\n", + "After adstock: 11398.802786141208\n", + "After hill transform: 0.00032200258327709394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.199520624126\n", + "After adstock: 55836.53285395746\n", + "After hill transform: 0.3497916574491836\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.3884312817518\n", + "After adstock: 3192.7217646150852\n", + "After hill transform: 0.005686854269782132\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9989\n", + "Raw spend: 7630.41962842078\n", + "After adstock: 7630.596099009015\n", + "After hill transform: 0.34607474740527056\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563904085\n", + "After adstock: 11398.802786126307\n", + "After hill transform: 0.00032200258327583296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.19952063903\n", + "After adstock: 55836.53285397236\n", + "After hill transform: 0.3497916574492192\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.3884312817518\n", + "After adstock: 3192.7217646150852\n", + "After hill transform: 0.005686854269782132\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9989\n", + "Raw spend: 7630.41962842078\n", + "After adstock: 7630.596099009015\n", + "After hill transform: 0.34607474740527056\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563904085\n", + "After adstock: 11398.802786126307\n", + "After hill transform: 0.00032200258327583296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.199520624126\n", + "After adstock: 55836.53285395746\n", + "After hill transform: 0.3497916574491836\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.388431296653\n", + "After adstock: 3192.7217646299864\n", + "After hill transform: 0.005686854269851608\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9989\n", + "Raw spend: 7630.41962842078\n", + "After adstock: 7630.596099009015\n", + "After hill transform: 0.34607474740527056\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563904085\n", + "After adstock: 11398.802786126307\n", + "After hill transform: 0.00032200258327583296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.199520624126\n", + "After adstock: 55836.53285395746\n", + "After hill transform: 0.3497916574491836\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.3884312817518\n", + "After adstock: 3192.7217646150852\n", + "After hill transform: 0.005686854269782132\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9989\n", + "Raw spend: 7630.419628435681\n", + "After adstock: 7630.596099023916\n", + "After hill transform: 0.3460747474064971\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 10,058.71\n", + "Adstocked value: 10,059.93\n", + "Saturated value: 0.0002\n", + "Final response: 119.6185\n", + "Raw spend: 10058.711022046653\n", + "After adstock: 10059.933244268876\n", + "After hill transform: 0.00022145949896069153\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,623.95\n", + "Adstocked value: 54,624.28\n", + "Saturated value: 0.3469\n", + "Final response: 49570.2850\n", + "Raw spend: 54623.945753929554\n", + "After adstock: 54624.27908726289\n", + "After hill transform: 0.346869519339304\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 626.07\n", + "Adstocked value: 626.40\n", + "Saturated value: 0.0001\n", + "Final response: 5.2783\n", + "Raw spend: 626.0681198731108\n", + "After adstock: 626.4014532064442\n", + "After hill transform: 7.857504968465439e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.863248381453\n", + "After adstock: 12748.039718969689\n", + "After hill transform: 0.6874038368904799\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,263.69\n", + "Adstocked value: 11,264.92\n", + "Saturated value: 0.0003\n", + "Final response: 167.8771\n", + "Raw spend: 11263.69360971834\n", + "After adstock: 11264.915831940563\n", + "After hill transform: 0.0003108048059013864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,714.97\n", + "Adstocked value: 55,715.31\n", + "Saturated value: 0.3495\n", + "Final response: 49946.4586\n", + "Raw spend: 55714.97414395467\n", + "After adstock: 55715.307477288006\n", + "After hill transform: 0.34950180517690166\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,935.76\n", + "Adstocked value: 2,936.09\n", + "Saturated value: 0.0046\n", + "Final response: 306.7390\n", + "Raw spend: 2935.7564001408878\n", + "After adstock: 2936.0897334742212\n", + "After hill transform: 0.004566231242855469\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,142.16\n", + "Adstocked value: 8,142.34\n", + "Saturated value: 0.3879\n", + "Final response: 10854.1257\n", + "Raw spend: 8142.163990416848\n", + "After adstock: 8142.340461005083\n", + "After hill transform: 0.38789128954852725\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,384.19\n", + "Adstocked value: 11,385.41\n", + "Saturated value: 0.0003\n", + "Final response: 173.3142\n", + "Raw spend: 11384.19186848551\n", + "After adstock: 11385.414090707733\n", + "After hill transform: 0.0003208709113150291\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,824.08\n", + "Adstocked value: 55,824.41\n", + "Saturated value: 0.3498\n", + "Final response: 49983.7418\n", + "Raw spend: 55824.07698295718\n", + "After adstock: 55824.410316290516\n", + "After hill transform: 0.34976269556026235\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,166.73\n", + "Adstocked value: 3,167.06\n", + "Saturated value: 0.0056\n", + "Final response: 374.0314\n", + "Raw spend: 3166.725228167665\n", + "After adstock: 3167.0585615009986\n", + "After hill transform: 0.005567970962163762\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,681.59\n", + "Adstocked value: 7,681.77\n", + "Saturated value: 0.3503\n", + "Final response: 9801.8067\n", + "Raw spend: 7681.594064620387\n", + "After adstock: 7681.770535208622\n", + "After hill transform: 0.3502848189540718\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,396.24\n", + "Adstocked value: 11,397.46\n", + "Saturated value: 0.0003\n", + "Final response: 173.8643\n", + "Raw spend: 11396.241694362227\n", + "After adstock: 11397.46391658445\n", + "After hill transform: 0.00032188929667828015\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,834.99\n", + "Adstocked value: 55,835.32\n", + "Saturated value: 0.3498\n", + "Final response: 49987.4669\n", + "Raw spend: 55834.98726685743\n", + "After adstock: 55835.32060019077\n", + "After hill transform: 0.34978876149340127\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,189.82\n", + "Adstocked value: 3,190.16\n", + "Saturated value: 0.0057\n", + "Final response: 381.2142\n", + "Raw spend: 3189.822110970343\n", + "After adstock: 3190.1554443036766\n", + "After hill transform: 0.005674896691491673\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,635.54\n", + "Adstocked value: 7,635.71\n", + "Saturated value: 0.3465\n", + "Final response: 9695.7851\n", + "Raw spend: 7635.537072040741\n", + "After adstock: 7635.713542628976\n", + "After hill transform: 0.34649594998425565\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.45\n", + "Adstocked value: 11,398.67\n", + "Saturated value: 0.0003\n", + "Final response: 173.9194\n", + "Raw spend: 11397.4466769499\n", + "After adstock: 11398.668899172122\n", + "After hill transform: 0.0003219912534216038\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.08\n", + "Adstocked value: 55,836.41\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8393\n", + "Raw spend: 55836.078295247455\n", + "After adstock: 55836.41162858079\n", + "After hill transform: 0.3497913678559362\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.13\n", + "Adstocked value: 3,192.47\n", + "Saturated value: 0.0057\n", + "Final response: 381.9371\n", + "Raw spend: 3192.131799250611\n", + "After adstock: 3192.4651325839445\n", + "After hill transform: 0.0056856578184571955\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.93\n", + "Adstocked value: 7,631.11\n", + "Saturated value: 0.3461\n", + "Final response: 9685.1775\n", + "Raw spend: 7630.931372782776\n", + "After adstock: 7631.107843371011\n", + "After hill transform: 0.34611686952447346\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.57\n", + "Adstocked value: 11,398.79\n", + "Saturated value: 0.0003\n", + "Final response: 173.9249\n", + "Raw spend: 11397.567175208666\n", + "After adstock: 11398.789397430888\n", + "After hill transform: 0.00032200145027846483\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.19\n", + "Adstocked value: 55,836.52\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8766\n", + "Raw spend: 55836.18739808646\n", + "After adstock: 55836.5207314198\n", + "After hill transform: 0.34979162848988227\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.36\n", + "Adstocked value: 3,192.70\n", + "Saturated value: 0.0057\n", + "Final response: 382.0094\n", + "Raw spend: 3192.3627680786376\n", + "After adstock: 3192.696101411971\n", + "After hill transform: 0.00568673461771366\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.47\n", + "Adstocked value: 7,630.65\n", + "Saturated value: 0.3461\n", + "Final response: 9684.1167\n", + "Raw spend: 7630.470802856979\n", + "After adstock: 7630.6472734452145\n", + "After hill transform: 0.34607895963571045\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9254\n", + "Raw spend: 11397.579225034542\n", + "After adstock: 11398.801447256765\n", + "After hill transform: 0.0003220024699759766\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8803\n", + "Raw spend: 55836.19830837036\n", + "After adstock: 55836.531641703696\n", + "After hill transform: 0.34979165455325373\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0167\n", + "Raw spend: 3192.3858649614403\n", + "After adstock: 3192.719198294774\n", + "After hill transform: 0.005686842304505925\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9684.0106\n", + "Raw spend: 7630.4247458644\n", + "After adstock: 7630.6012164526355\n", + "After hill transform: 0.34607516862849963\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580430017131\n", + "After adstock: 11398.802652239354\n", + "After hill transform: 0.0003220025719458462\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.19939939875\n", + "After adstock: 55836.532732732085\n", + "After hill transform: 0.34979165715959065\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0174\n", + "Raw spend: 3192.3881746497204\n", + "After adstock: 3192.721507983054\n", + "After hill transform: 0.0056868530732538175\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9684.0000\n", + "Raw spend: 7630.420140165142\n", + "After adstock: 7630.596610753377\n", + "After hill transform: 0.34607478952759524\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.58055051539\n", + "After adstock: 11398.802772737612\n", + "After hill transform: 0.0003220025821428343\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.19950850159\n", + "After adstock: 55836.53284183492\n", + "After hill transform: 0.34979165742022433\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.388405618549\n", + "After adstock: 3192.7217389518823\n", + "After hill transform: 0.005686854150129294\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9990\n", + "Raw spend: 7630.419679595217\n", + "After adstock: 7630.596150183452\n", + "After hill transform: 0.346074751617503\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580562565216\n", + "After adstock: 11398.802784787438\n", + "After hill transform: 0.0003220025831625331\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.19951941187\n", + "After adstock: 55836.53285274521\n", + "After hill transform: 0.3497916574462877\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.3884287154315\n", + "After adstock: 3192.721762048765\n", + "After hill transform: 0.0056868542578168485\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9989\n", + "Raw spend: 7630.419633538224\n", + "After adstock: 7630.596104126459\n", + "After hill transform: 0.34607474782649383\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563770198\n", + "After adstock: 11398.80278599242\n", + "After hill transform: 0.000322002583264503\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.1995205029\n", + "After adstock: 55836.53285383624\n", + "After hill transform: 0.34979165744889407\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.3884310251196\n", + "After adstock: 3192.721764358453\n", + "After hill transform: 0.005686854268585604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9989\n", + "Raw spend: 7630.419628932525\n", + "After adstock: 7630.59609952076\n", + "After hill transform: 0.3460747474473928\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563785099\n", + "After adstock: 11398.802786007322\n", + "After hill transform: 0.00032200258326576397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.1995205029\n", + "After adstock: 55836.53285383624\n", + "After hill transform: 0.34979165744889407\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.3884310251196\n", + "After adstock: 3192.721764358453\n", + "After hill transform: 0.005686854268585604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9989\n", + "Raw spend: 7630.419628932525\n", + "After adstock: 7630.59609952076\n", + "After hill transform: 0.3460747474473928\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563770198\n", + "After adstock: 11398.80278599242\n", + "After hill transform: 0.000322002583264503\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.1995205178\n", + "After adstock: 55836.53285385114\n", + "After hill transform: 0.34979165744892965\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.3884310251196\n", + "After adstock: 3192.721764358453\n", + "After hill transform: 0.005686854268585604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9989\n", + "Raw spend: 7630.419628932525\n", + "After adstock: 7630.59609952076\n", + "After hill transform: 0.3460747474473928\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563770198\n", + "After adstock: 11398.80278599242\n", + "After hill transform: 0.000322002583264503\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.1995205029\n", + "After adstock: 55836.53285383624\n", + "After hill transform: 0.34979165744889407\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.388431040021\n", + "After adstock: 3192.7217643733543\n", + "After hill transform: 0.00568685426865508\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9989\n", + "Raw spend: 7630.419628932525\n", + "After adstock: 7630.59609952076\n", + "After hill transform: 0.3460747474473928\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563770198\n", + "After adstock: 11398.80278599242\n", + "After hill transform: 0.000322002583264503\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.1995205029\n", + "After adstock: 55836.53285383624\n", + "After hill transform: 0.34979165744889407\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.3884310251196\n", + "After adstock: 3192.721764358453\n", + "After hill transform: 0.005686854268585604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9989\n", + "Raw spend: 7630.419628947426\n", + "After adstock: 7630.596099535661\n", + "After hill transform: 0.3460747474486194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9254\n", + "Raw spend: 11397.578237072305\n", + "After adstock: 11398.800459294527\n", + "After hill transform: 0.00032200238637114943\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.19\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8788\n", + "Raw spend: 55836.19388422113\n", + "After adstock: 55836.52721755447\n", + "After hill transform: 0.34979164398448753\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.38\n", + "Adstocked value: 3,192.71\n", + "Saturated value: 0.0057\n", + "Final response: 382.0136\n", + "Raw spend: 3192.3760851048114\n", + "After adstock: 3192.709418438145\n", + "After hill transform: 0.005686796706798295\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.44\n", + "Adstocked value: 7,630.62\n", + "Saturated value: 0.3461\n", + "Final response: 9684.0456\n", + "Raw spend: 7630.439937832542\n", + "After adstock: 7630.616408420777\n", + "After hill transform: 0.34607641909828735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.58033110041\n", + "After adstock: 11398.802553322632\n", + "After hill transform: 0.0003220025635751641\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8805\n", + "Raw spend: 55836.19895687472\n", + "After adstock: 55836.53229020806\n", + "After hill transform: 0.34979165610245344\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0171\n", + "Raw spend: 3192.387196433089\n", + "After adstock: 3192.7205297664223\n", + "After hill transform: 0.00568684851239082\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9684.0035\n", + "Raw spend: 7630.421659822527\n", + "After adstock: 7630.598130410762\n", + "After hill transform: 0.3460749146125115\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580540503219\n", + "After adstock: 11398.802762725441\n", + "After hill transform: 0.0003220025812955691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.19946414008\n", + "After adstock: 55836.53279747342\n", + "After hill transform: 0.34979165731425005\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0174\n", + "Raw spend: 3192.3883075659164\n", + "After adstock: 3192.72164089925\n", + "After hill transform: 0.005686853692965964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9993\n", + "Raw spend: 7630.419832021525\n", + "After adstock: 7630.59630260976\n", + "After hill transform: 0.346074764163905\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.5805614435\n", + "After adstock: 11398.802783665722\n", + "After hill transform: 0.00032200258306760955\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.19951486662\n", + "After adstock: 55836.53284819995\n", + "After hill transform: 0.3497916574354296\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.3884186791993\n", + "After adstock: 3192.7217520125328\n", + "After hill transform: 0.005686854211023637\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9989\n", + "Raw spend: 7630.419649241425\n", + "After adstock: 7630.59611982966\n", + "After hill transform: 0.34607474911904407\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563537527\n", + "After adstock: 11398.80278575975\n", + "After hill transform: 0.00032200258324481355\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.19951993928\n", + "After adstock: 55836.53285327261\n", + "After hill transform: 0.34979165744754764\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.3884297905274\n", + "After adstock: 3192.721763123861\n", + "After hill transform: 0.005686854262829406\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9989\n", + "Raw spend: 7630.419630963414\n", + "After adstock: 7630.59610155165\n", + "After hill transform: 0.346074747614558\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563552428\n", + "After adstock: 11398.802785774651\n", + "After hill transform: 0.0003220025832460746\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.19951993928\n", + "After adstock: 55836.53285327261\n", + "After hill transform: 0.34979165744754764\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.3884297905274\n", + "After adstock: 3192.721763123861\n", + "After hill transform: 0.005686854262829406\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9989\n", + "Raw spend: 7630.419630963414\n", + "After adstock: 7630.59610155165\n", + "After hill transform: 0.346074747614558\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563537527\n", + "After adstock: 11398.80278575975\n", + "After hill transform: 0.00032200258324481355\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.19951995418\n", + "After adstock: 55836.532853287514\n", + "After hill transform: 0.3497916574475832\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.3884297905274\n", + "After adstock: 3192.721763123861\n", + "After hill transform: 0.005686854262829406\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9989\n", + "Raw spend: 7630.419630963414\n", + "After adstock: 7630.59610155165\n", + "After hill transform: 0.346074747614558\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563537527\n", + "After adstock: 11398.80278575975\n", + "After hill transform: 0.00032200258324481355\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.19951993928\n", + "After adstock: 55836.53285327261\n", + "After hill transform: 0.34979165744754764\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.3884298054286\n", + "After adstock: 3192.721763138762\n", + "After hill transform: 0.005686854262898881\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9989\n", + "Raw spend: 7630.419630963414\n", + "After adstock: 7630.59610155165\n", + "After hill transform: 0.346074747614558\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563537527\n", + "After adstock: 11398.80278575975\n", + "After hill transform: 0.00032200258324481355\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.19951993928\n", + "After adstock: 55836.53285327261\n", + "After hill transform: 0.34979165744754764\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.3884297905274\n", + "After adstock: 3192.721763123861\n", + "After hill transform: 0.005686854262829406\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9989\n", + "Raw spend: 7630.419630978316\n", + "After adstock: 7630.596101566551\n", + "After hill transform: 0.34607474761578444\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.57\n", + "Adstocked value: 11,398.79\n", + "Saturated value: 0.0003\n", + "Final response: 173.9248\n", + "Raw spend: 11397.565228671387\n", + "After adstock: 11398.78745089361\n", + "After hill transform: 0.0003220012855560191\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.17\n", + "Adstocked value: 55,836.50\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8698\n", + "Raw spend: 55836.167602521804\n", + "After adstock: 55836.50093585514\n", + "After hill transform: 0.34979158120062026\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.32\n", + "Adstocked value: 3,192.65\n", + "Saturated value: 0.0057\n", + "Final response: 381.9957\n", + "Raw spend: 3192.3187708689093\n", + "After adstock: 3192.6521042022428\n", + "After hill transform: 0.005686529488794681\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.54\n", + "Adstocked value: 7,630.71\n", + "Saturated value: 0.3461\n", + "Final response: 9684.2681\n", + "Raw spend: 7630.536542168678\n", + "After adstock: 7630.7130127569135\n", + "After hill transform: 0.34608437071283177\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9254\n", + "Raw spend: 11397.579030050912\n", + "After adstock: 11398.801252273135\n", + "After hill transform: 0.0003220024534757774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8796\n", + "Raw spend: 55836.196328197526\n", + "After adstock: 55836.52966153086\n", + "After hill transform: 0.3497916498228565\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.38\n", + "Adstocked value: 3,192.71\n", + "Saturated value: 0.0057\n", + "Final response: 382.0153\n", + "Raw spend: 3192.3814638983654\n", + "After adstock: 3192.714797231699\n", + "After hill transform: 0.005686821784914905\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.43\n", + "Adstocked value: 7,630.61\n", + "Saturated value: 0.3461\n", + "Final response: 9684.0258\n", + "Raw spend: 7630.431322083941\n", + "After adstock: 7630.607792672176\n", + "After hill transform: 0.3460757099253515\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580410188866\n", + "After adstock: 11398.802632411089\n", + "After hill transform: 0.0003220025702679084\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8806\n", + "Raw spend: 55836.1992007651\n", + "After adstock: 55836.532534098435\n", + "After hill transform: 0.3497916566850785\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0173\n", + "Raw spend: 3192.387733201311\n", + "After adstock: 3192.7210665346447\n", + "After hill transform: 0.005686851015032845\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9684.0016\n", + "Raw spend: 7630.420800075467\n", + "After adstock: 7630.597270663702\n", + "After hill transform: 0.34607484384564696\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.58054820266\n", + "After adstock: 11398.802770424883\n", + "After hill transform: 0.00032200258194712303\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.19948802186\n", + "After adstock: 55836.5328213552\n", + "After hill transform: 0.34979165737130075\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.3883601316056\n", + "After adstock: 3192.721693464939\n", + "After hill transform: 0.005686853938049698\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9991\n", + "Raw spend: 7630.41974787462\n", + "After adstock: 7630.596218462855\n", + "After hill transform: 0.346074757237667\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580562004041\n", + "After adstock: 11398.802784226264\n", + "After hill transform: 0.0003220025831150446\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.19951674753\n", + "After adstock: 55836.53285008087\n", + "After hill transform: 0.3497916574399229\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.388422824635\n", + "After adstock: 3192.7217561579687\n", + "After hill transform: 0.005686854230351434\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9989\n", + "Raw spend: 7630.419642654535\n", + "After adstock: 7630.59611324277\n", + "After hill transform: 0.3460747485768689\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.58056338418\n", + "After adstock: 11398.802785606402\n", + "After hill transform: 0.00032200258323183674\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.1995196201\n", + "After adstock: 55836.53285295344\n", + "After hill transform: 0.34979165744678514\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.388429093938\n", + "After adstock: 3192.7217624272716\n", + "After hill transform: 0.005686854259581609\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9989\n", + "Raw spend: 7630.419632132526\n", + "After adstock: 7630.596102720761\n", + "After hill transform: 0.346074747710789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.58056339908\n", + "After adstock: 11398.802785621303\n", + "After hill transform: 0.0003220025832330977\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.1995196201\n", + "After adstock: 55836.53285295344\n", + "After hill transform: 0.34979165744678514\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.388429093938\n", + "After adstock: 3192.7217624272716\n", + "After hill transform: 0.005686854259581609\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9989\n", + "Raw spend: 7630.419632132526\n", + "After adstock: 7630.596102720761\n", + "After hill transform: 0.346074747710789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.58056338418\n", + "After adstock: 11398.802785606402\n", + "After hill transform: 0.00032200258323183674\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.199519635\n", + "After adstock: 55836.53285296834\n", + "After hill transform: 0.3497916574468207\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.388429093938\n", + "After adstock: 3192.7217624272716\n", + "After hill transform: 0.005686854259581609\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9989\n", + "Raw spend: 7630.419632132526\n", + "After adstock: 7630.596102720761\n", + "After hill transform: 0.346074747710789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.58056338418\n", + "After adstock: 11398.802785606402\n", + "After hill transform: 0.00032200258323183674\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.1995196201\n", + "After adstock: 55836.53285295344\n", + "After hill transform: 0.34979165744678514\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.3884291088393\n", + "After adstock: 3192.721762442173\n", + "After hill transform: 0.0056868542596510835\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9989\n", + "Raw spend: 7630.419632132526\n", + "After adstock: 7630.596102720761\n", + "After hill transform: 0.346074747710789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.58056338418\n", + "After adstock: 11398.802785606402\n", + "After hill transform: 0.00032200258323183674\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.1995196201\n", + "After adstock: 55836.53285295344\n", + "After hill transform: 0.34979165744678514\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.388429093938\n", + "After adstock: 3192.7217624272716\n", + "After hill transform: 0.005686854259581609\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9989\n", + "Raw spend: 7630.419632147427\n", + "After adstock: 7630.5961027356625\n", + "After hill transform: 0.3460747477120156\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9254\n", + "Raw spend: 11397.579512642093\n", + "After adstock: 11398.801734864315\n", + "After hill transform: 0.0003220024943143383\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8796\n", + "Raw spend: 55836.19622486029\n", + "After adstock: 55836.52955819362\n", + "After hill transform: 0.3497916495759961\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.38\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0163\n", + "Raw spend: 3192.3846492060065\n", + "After adstock: 3192.71798253934\n", + "After hill transform: 0.005686836636142668\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.43\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9684.0176\n", + "Raw spend: 7630.4277575223905\n", + "After adstock: 7630.604228110626\n", + "After hill transform: 0.34607541652184237\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.58045830997\n", + "After adstock: 11398.802680532193\n", + "After hill transform: 0.0003220025743400862\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8806\n", + "Raw spend: 55836.19919014412\n", + "After adstock: 55836.53252347746\n", + "After hill transform: 0.34979165665970624\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0174\n", + "Raw spend: 3192.3880511051448\n", + "After adstock: 3192.7213844384783\n", + "After hill transform: 0.005686852497236209\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9684.0007\n", + "Raw spend: 7630.420444671513\n", + "After adstock: 7630.596915259748\n", + "After hill transform: 0.34607481459189904\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580552876758\n", + "After adstock: 11398.80277509898\n", + "After hill transform: 0.0003220025823426616\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.19948667251\n", + "After adstock: 55836.53282000584\n", + "After hill transform: 0.34979165736807727\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.3883912950587\n", + "After adstock: 3192.721724628392\n", + "After hill transform: 0.005686854083347053\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9991\n", + "Raw spend: 7630.4197133864245\n", + "After adstock: 7630.59618397466\n", + "After hill transform: 0.34607475439890006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580562333436\n", + "After adstock: 11398.802784555659\n", + "After hill transform: 0.00032200258314291915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.199516325345\n", + "After adstock: 55836.53284965868\n", + "After hill transform: 0.3497916574389144\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.3884253140504\n", + "After adstock: 3192.721758647384\n", + "After hill transform: 0.005686854241958154\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9989\n", + "Raw spend: 7630.419640257916\n", + "After adstock: 7630.5961108461515\n", + "After hill transform: 0.34607474837960017\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563279105\n", + "After adstock: 11398.802785501328\n", + "After hill transform: 0.000322002583222945\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.199519290625\n", + "After adstock: 55836.53285262396\n", + "After hill transform: 0.34979165744599805\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.3884287159494\n", + "After adstock: 3192.721762049283\n", + "After hill transform: 0.005686854257819263\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9989\n", + "Raw spend: 7630.419632945065\n", + "After adstock: 7630.5961035333\n", + "After hill transform: 0.3460747477776701\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563294006\n", + "After adstock: 11398.802785516229\n", + "After hill transform: 0.000322002583224206\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.199519290625\n", + "After adstock: 55836.53285262396\n", + "After hill transform: 0.34979165744599805\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.3884287159494\n", + "After adstock: 3192.721762049283\n", + "After hill transform: 0.005686854257819263\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9989\n", + "Raw spend: 7630.419632945065\n", + "After adstock: 7630.5961035333\n", + "After hill transform: 0.3460747477776701\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563279105\n", + "After adstock: 11398.802785501328\n", + "After hill transform: 0.000322002583222945\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.199519305526\n", + "After adstock: 55836.53285263886\n", + "After hill transform: 0.3497916574460337\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.3884287159494\n", + "After adstock: 3192.721762049283\n", + "After hill transform: 0.005686854257819263\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9989\n", + "Raw spend: 7630.419632945065\n", + "After adstock: 7630.5961035333\n", + "After hill transform: 0.3460747477776701\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563279105\n", + "After adstock: 11398.802785501328\n", + "After hill transform: 0.000322002583222945\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.199519290625\n", + "After adstock: 55836.53285262396\n", + "After hill transform: 0.34979165744599805\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.3884287308506\n", + "After adstock: 3192.721762064184\n", + "After hill transform: 0.00568685425788874\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9989\n", + "Raw spend: 7630.419632945065\n", + "After adstock: 7630.5961035333\n", + "After hill transform: 0.3460747477776701\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563279105\n", + "After adstock: 11398.802785501328\n", + "After hill transform: 0.000322002583222945\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.199519290625\n", + "After adstock: 55836.53285262396\n", + "After hill transform: 0.34979165744599805\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.3884287159494\n", + "After adstock: 3192.721762049283\n", + "After hill transform: 0.005686854257819263\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9989\n", + "Raw spend: 7630.419632959966\n", + "After adstock: 7630.596103548201\n", + "After hill transform: 0.3460747477788967\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9254\n", + "Raw spend: 11397.578820367702\n", + "After adstock: 11398.801042589925\n", + "After hill transform: 0.00032200243573164857\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8796\n", + "Raw spend: 55836.19618732381\n", + "After adstock: 55836.529520657146\n", + "After hill transform: 0.34979164948632596\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.38\n", + "Adstocked value: 3,192.71\n", + "Saturated value: 0.0057\n", + "Final response: 382.0152\n", + "Raw spend: 3192.3812875115073\n", + "After adstock: 3192.7146208448407\n", + "After hill transform: 0.005686820962526775\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.43\n", + "Adstocked value: 7,630.61\n", + "Saturated value: 0.3461\n", + "Final response: 9684.0270\n", + "Raw spend: 7630.431849027755\n", + "After adstock: 7630.60831961599\n", + "After hill transform: 0.3460757532987526\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580388987964\n", + "After adstock: 11398.802611210187\n", + "After hill transform: 0.0003220025684738133\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8806\n", + "Raw spend: 55836.199186093945\n", + "After adstock: 55836.53251942728\n", + "After hill transform: 0.34979165665003087\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0173\n", + "Raw spend: 3192.3877145955053\n", + "After adstock: 3192.7210479288387\n", + "After hill transform: 0.005686850928284644\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9684.0017\n", + "Raw spend: 7630.420854553334\n", + "After adstock: 7630.597325141569\n", + "After hill transform: 0.3460748483297889\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.58054584999\n", + "After adstock: 11398.802768072213\n", + "After hill transform: 0.0003220025817480318\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.19948597096\n", + "After adstock: 55836.532819304295\n", + "After hill transform: 0.34979165736640133\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.388357303905\n", + "After adstock: 3192.7216906372387\n", + "After hill transform: 0.005686853924865749\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9991\n", + "Raw spend: 7630.419755105892\n", + "After adstock: 7630.5962256941275\n", + "After hill transform: 0.3460747578328821\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580561536193\n", + "After adstock: 11398.802783758416\n", + "After hill transform: 0.00032200258307545364\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.19951595866\n", + "After adstock: 55836.532849291994\n", + "After hill transform: 0.3497916574380384\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.388421574745\n", + "After adstock: 3192.7217549080783\n", + "After hill transform: 0.005686854224523911\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9989\n", + "Raw spend: 7630.419645161148\n", + "After adstock: 7630.596115749383\n", + "After hill transform: 0.34607474878319133\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563104813\n", + "After adstock: 11398.802785327036\n", + "After hill transform: 0.0003220025832081958\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.19951895743\n", + "After adstock: 55836.532852290766\n", + "After hill transform: 0.3497916574452021\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.388428001829\n", + "After adstock: 3192.7217613351627\n", + "After hill transform: 0.005686854254489729\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9989\n", + "Raw spend: 7630.419634166673\n", + "After adstock: 7630.596104754908\n", + "After hill transform: 0.34607474787822223\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563261676\n", + "After adstock: 11398.802785483898\n", + "After hill transform: 0.00032200258322147003\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.19951925731\n", + "After adstock: 55836.532852590644\n", + "After hill transform: 0.34979165744591845\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.3884286445373\n", + "After adstock: 3192.7217619778708\n", + "After hill transform: 0.005686854257486309\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9989\n", + "Raw spend: 7630.419633067226\n", + "After adstock: 7630.596103655461\n", + "After hill transform: 0.3460747477877253\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563276577\n", + "After adstock: 11398.8027854988\n", + "After hill transform: 0.000322002583222731\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.19951925731\n", + "After adstock: 55836.532852590644\n", + "After hill transform: 0.34979165744591845\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.3884286445373\n", + "After adstock: 3192.7217619778708\n", + "After hill transform: 0.005686854257486309\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9989\n", + "Raw spend: 7630.419633067226\n", + "After adstock: 7630.596103655461\n", + "After hill transform: 0.3460747477877253\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563261676\n", + "After adstock: 11398.802785483898\n", + "After hill transform: 0.00032200258322147003\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.19951927221\n", + "After adstock: 55836.532852605545\n", + "After hill transform: 0.3497916574459541\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.3884286445373\n", + "After adstock: 3192.7217619778708\n", + "After hill transform: 0.005686854257486309\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9989\n", + "Raw spend: 7630.419633067226\n", + "After adstock: 7630.596103655461\n", + "After hill transform: 0.3460747477877253\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563261676\n", + "After adstock: 11398.802785483898\n", + "After hill transform: 0.00032200258322147003\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.19951925731\n", + "After adstock: 55836.532852590644\n", + "After hill transform: 0.34979165744591845\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.3884286594384\n", + "After adstock: 3192.721761992772\n", + "After hill transform: 0.005686854257555785\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9989\n", + "Raw spend: 7630.419633067226\n", + "After adstock: 7630.596103655461\n", + "After hill transform: 0.3460747477877253\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563261676\n", + "After adstock: 11398.802785483898\n", + "After hill transform: 0.00032200258322147003\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.19951925731\n", + "After adstock: 55836.532852590644\n", + "After hill transform: 0.34979165744591845\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.3884286445373\n", + "After adstock: 3192.7217619778708\n", + "After hill transform: 0.005686854257486309\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9989\n", + "Raw spend: 7630.419633082127\n", + "After adstock: 7630.596103670362\n", + "After hill transform: 0.34607474778895186\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.57\n", + "Adstocked value: 11,398.79\n", + "Saturated value: 0.0003\n", + "Final response: 173.9251\n", + "Raw spend: 11397.571830020672\n", + "After adstock: 11398.794052242894\n", + "After hill transform: 0.00032200184418433516\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.18\n", + "Adstocked value: 55,836.52\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8747\n", + "Raw spend: 55836.181926936064\n", + "After adstock: 55836.5152602694\n", + "After hill transform: 0.3497916154199526\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.35\n", + "Adstocked value: 3,192.68\n", + "Saturated value: 0.0057\n", + "Final response: 382.0056\n", + "Raw spend: 3192.3505939631495\n", + "After adstock: 3192.683927296483\n", + "After hill transform: 0.0056866778576802205\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.48\n", + "Adstocked value: 7,630.66\n", + "Saturated value: 0.3461\n", + "Final response: 9684.1466\n", + "Raw spend: 7630.483793310876\n", + "After adstock: 7630.660263899111\n", + "After hill transform: 0.3460800288952059\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9254\n", + "Raw spend: 11397.579689937575\n", + "After adstock: 11398.801912159797\n", + "After hill transform: 0.0003220025093177057\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8801\n", + "Raw spend: 55836.197760025185\n", + "After adstock: 55836.53109335852\n", + "After hill transform: 0.34979165324332234\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.38\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0163\n", + "Raw spend: 3192.3846451763984\n", + "After adstock: 3192.717978509732\n", + "After hill transform: 0.005686836617354945\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.43\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9684.0136\n", + "Raw spend: 7630.42604909159\n", + "After adstock: 7630.6025196798255\n", + "After hill transform: 0.3460752758987643\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580475929266\n", + "After adstock: 11398.802698151489\n", + "After hill transform: 0.0003220025758310931\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.1993433341\n", + "After adstock: 55836.53267666743\n", + "After hill transform: 0.3497916570256589\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0174\n", + "Raw spend: 3192.3880502977236\n", + "After adstock: 3192.721383631057\n", + "After hill transform: 0.005686852493471666\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9684.0003\n", + "Raw spend: 7630.420274669662\n", + "After adstock: 7630.596745257897\n", + "After hill transform: 0.3460748005988321\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580554528435\n", + "After adstock: 11398.802776750657\n", + "After hill transform: 0.00032200258248243235\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.19950166499\n", + "After adstock: 55836.532834998325\n", + "After hill transform: 0.34979165740389256\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.388390809856\n", + "After adstock: 3192.7217241431895\n", + "After hill transform: 0.0056868540810848306\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9990\n", + "Raw spend: 7630.419697227469\n", + "After adstock: 7630.596167815705\n", + "After hill transform: 0.34607475306883606\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580562388352\n", + "After adstock: 11398.802784610574\n", + "After hill transform: 0.0003220025831475663\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.19951749808\n", + "After adstock: 55836.53285083141\n", + "After hill transform: 0.34979165744171586\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.3884248610693\n", + "After adstock: 3192.721758194403\n", + "After hill transform: 0.005686854239846161\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9989\n", + "Raw spend: 7630.41963948325\n", + "After adstock: 7630.596110071485\n", + "After hill transform: 0.34607474831583634\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563174342\n", + "After adstock: 11398.802785396565\n", + "After hill transform: 0.0003220025832140796\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.19951908138\n", + "After adstock: 55836.53285241472\n", + "After hill transform: 0.34979165744549817\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.3884282661907\n", + "After adstock: 3192.721761599524\n", + "After hill transform: 0.005686854255722296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9989\n", + "Raw spend: 7630.419633708828\n", + "After adstock: 7630.596104297063\n", + "After hill transform: 0.3460747478405364\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563252943\n", + "After adstock: 11398.802785475165\n", + "After hill transform: 0.00032200258322073104\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.199519239715\n", + "After adstock: 55836.53285257305\n", + "After hill transform: 0.3497916574458764\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.3884286067027\n", + "After adstock: 3192.7217619400362\n", + "After hill transform: 0.0056868542573099085\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9989\n", + "Raw spend: 7630.419633131386\n", + "After adstock: 7630.596103719621\n", + "After hill transform: 0.3460747477930064\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563260803\n", + "After adstock: 11398.802785483025\n", + "After hill transform: 0.00032200258322139614\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.19951925555\n", + "After adstock: 55836.53285258888\n", + "After hill transform: 0.3497916574459143\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.388428640754\n", + "After adstock: 3192.7217619740873\n", + "After hill transform: 0.0056868542574686695\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9989\n", + "Raw spend: 7630.419633073641\n", + "After adstock: 7630.596103661876\n", + "After hill transform: 0.3460747477882534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563261588\n", + "After adstock: 11398.802785483811\n", + "After hill transform: 0.00032200258322146266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.199519257134\n", + "After adstock: 55836.53285259047\n", + "After hill transform: 0.3497916574459181\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.388428644159\n", + "After adstock: 3192.7217619774924\n", + "After hill transform: 0.005686854257484545\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9989\n", + "Raw spend: 7630.419633067867\n", + "After adstock: 7630.596103656102\n", + "After hill transform: 0.34607474778777814\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.58056327649\n", + "After adstock: 11398.802785498712\n", + "After hill transform: 0.00032200258322272364\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.199519257134\n", + "After adstock: 55836.53285259047\n", + "After hill transform: 0.3497916574459181\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.388428644159\n", + "After adstock: 3192.7217619774924\n", + "After hill transform: 0.005686854257484545\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9989\n", + "Raw spend: 7630.419633067867\n", + "After adstock: 7630.596103656102\n", + "After hill transform: 0.34607474778777814\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563261588\n", + "After adstock: 11398.802785483811\n", + "After hill transform: 0.00032200258322146266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.199519272035\n", + "After adstock: 55836.53285260537\n", + "After hill transform: 0.34979165744595364\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.388428644159\n", + "After adstock: 3192.7217619774924\n", + "After hill transform: 0.005686854257484545\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9989\n", + "Raw spend: 7630.419633067867\n", + "After adstock: 7630.596103656102\n", + "After hill transform: 0.34607474778777814\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563261588\n", + "After adstock: 11398.802785483811\n", + "After hill transform: 0.00032200258322146266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.199519257134\n", + "After adstock: 55836.53285259047\n", + "After hill transform: 0.3497916574459181\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.38842865906\n", + "After adstock: 3192.7217619923936\n", + "After hill transform: 0.005686854257554021\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9989\n", + "Raw spend: 7630.419633067867\n", + "After adstock: 7630.596103656102\n", + "After hill transform: 0.34607474778777814\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563261588\n", + "After adstock: 11398.802785483811\n", + "After hill transform: 0.00032200258322146266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.199519257134\n", + "After adstock: 55836.53285259047\n", + "After hill transform: 0.3497916574459181\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.388428644159\n", + "After adstock: 3192.7217619774924\n", + "After hill transform: 0.005686854257484545\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9989\n", + "Raw spend: 7630.419633082768\n", + "After adstock: 7630.596103671003\n", + "After hill transform: 0.34607474778900466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.53\n", + "Adstocked value: 11,398.76\n", + "Saturated value: 0.0003\n", + "Final response: 173.9233\n", + "Raw spend: 11397.533862674976\n", + "After adstock: 11398.756084897199\n", + "After hill transform: 0.00032199863126902494\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.10\n", + "Adstocked value: 55,836.43\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8461\n", + "Raw spend: 55836.09818696113\n", + "After adstock: 55836.43152029446\n", + "After hill transform: 0.34979141537494934\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.17\n", + "Adstocked value: 3,192.50\n", + "Saturated value: 0.0057\n", + "Final response: 381.9487\n", + "Raw spend: 3192.1688911606784\n", + "After adstock: 3192.502224494012\n", + "After hill transform: 0.005685830736153356\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.79\n", + "Adstocked value: 7,630.96\n", + "Saturated value: 0.3461\n", + "Final response: 9684.8455\n", + "Raw spend: 7630.787203433977\n", + "After adstock: 7630.963674022212\n", + "After hill transform: 0.3461050028628528\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9253\n", + "Raw spend: 11397.575893202928\n", + "After adstock: 11398.79811542515\n", + "After hill transform: 0.00032200218802476557\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.19\n", + "Adstocked value: 55,836.52\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8773\n", + "Raw spend: 55836.18938602753\n", + "After adstock: 55836.522719360866\n", + "After hill transform: 0.34979163323883744\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.37\n", + "Adstocked value: 3,192.70\n", + "Saturated value: 0.0057\n", + "Final response: 382.0106\n", + "Raw spend: 3192.366474895811\n", + "After adstock: 3192.6998082291443\n", + "After hill transform: 0.005686751900275629\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.46\n", + "Adstocked value: 7,630.63\n", + "Saturated value: 0.3461\n", + "Final response: 9684.0835\n", + "Raw spend: 7630.456390104478\n", + "After adstock: 7630.632860692713\n", + "After hill transform: 0.3460777733048385\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580096255722\n", + "After adstock: 11398.802318477945\n", + "After hill transform: 0.0003220025437017784\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8804\n", + "Raw spend: 55836.198505934175\n", + "After adstock: 55836.53183926751\n", + "After hill transform: 0.34979165502521015\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0168\n", + "Raw spend: 3192.3862332693243\n", + "After adstock: 3192.719566602658\n", + "After hill transform: 0.005686844021712895\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9684.0073\n", + "Raw spend: 7630.423308771528\n", + "After adstock: 7630.5997793597635\n", + "After hill transform: 0.34607505033957964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580516561002\n", + "After adstock: 11398.802738783224\n", + "After hill transform: 0.0003220025792694941\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.199417924836\n", + "After adstock: 55836.53275125817\n", + "After hill transform: 0.34979165720384725\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0174\n", + "Raw spend: 3192.3882091066753\n", + "After adstock: 3192.7215424400088\n", + "After hill transform: 0.005686853233906872\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9997\n", + "Raw spend: 7630.420000638233\n", + "After adstock: 7630.596471226469\n", + "After hill transform: 0.3460747780429593\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.58055859153\n", + "After adstock: 11398.802780813752\n", + "After hill transform: 0.00032200258282626576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.19950912391\n", + "After adstock: 55836.53284245724\n", + "After hill transform: 0.349791657421711\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.3884066904106\n", + "After adstock: 3192.721740023744\n", + "After hill transform: 0.005686854155126773\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9990\n", + "Raw spend: 7630.419669824903\n", + "After adstock: 7630.5961404131385\n", + "After hill transform: 0.34607475081329625\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580562794583\n", + "After adstock: 11398.802785016806\n", + "After hill transform: 0.000322002583181943\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.19951824381\n", + "After adstock: 55836.53285157715\n", + "After hill transform: 0.34979165744349733\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.3884264487842\n", + "After adstock: 3192.7217597821177\n", + "After hill transform: 0.005686854247248768\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9989\n", + "Raw spend: 7630.419636743571\n", + "After adstock: 7630.596107331806\n", + "After hill transform: 0.3460747480903299\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563214888\n", + "After adstock: 11398.80278543711\n", + "After hill transform: 0.0003220025832175107\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.1995191558\n", + "After adstock: 55836.53285248914\n", + "After hill transform: 0.349791657445676\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.3884284246215\n", + "After adstock: 3192.721761757955\n", + "After hill transform: 0.005686854256460967\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9989\n", + "Raw spend: 7630.419633435437\n", + "After adstock: 7630.5961040236725\n", + "After hill transform: 0.34607474781803327\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563256919\n", + "After adstock: 11398.802785479142\n", + "After hill transform: 0.0003220025832210675\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.199519247\n", + "After adstock: 55836.532852580334\n", + "After hill transform: 0.3497916574458938\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.388428622205\n", + "After adstock: 3192.7217619555386\n", + "After hill transform: 0.005686854257382187\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9989\n", + "Raw spend: 7630.419633104624\n", + "After adstock: 7630.596103692859\n", + "After hill transform: 0.34607474779080366\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563261121\n", + "After adstock: 11398.802785483344\n", + "After hill transform: 0.00032200258322142314\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.19951925612\n", + "After adstock: 55836.53285258946\n", + "After hill transform: 0.3497916574459156\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.3884286419634\n", + "After adstock: 3192.721761975297\n", + "After hill transform: 0.005686854257474308\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9989\n", + "Raw spend: 7630.419633071542\n", + "After adstock: 7630.596103659777\n", + "After hill transform: 0.3460747477880806\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563261541\n", + "After adstock: 11398.802785483764\n", + "After hill transform: 0.00032200258322145865\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.19951925703\n", + "After adstock: 55836.53285259037\n", + "After hill transform: 0.3497916574459178\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.3884286439393\n", + "After adstock: 3192.7217619772728\n", + "After hill transform: 0.0056868542574835205\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9989\n", + "Raw spend: 7630.419633068234\n", + "After adstock: 7630.5961036564695\n", + "After hill transform: 0.34607474778780833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563261583\n", + "After adstock: 11398.802785483806\n", + "After hill transform: 0.00032200258322146217\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 55,836.20\n", + "Adstocked value: 55,836.53\n", + "Saturated value: 0.3498\n", + "Final response: 49987.8807\n", + "Raw spend: 55836.19951925713\n", + "After adstock: 55836.53285259046\n", + "After hill transform: 0.349791657445918\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,192.39\n", + "Adstocked value: 3,192.72\n", + "Saturated value: 0.0057\n", + "Final response: 382.0175\n", + "Raw spend: 3192.388428644137\n", + "After adstock: 3192.7217619774706\n", + "After hill transform: 0.005686854257484443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,630.42\n", + "Adstocked value: 7,630.60\n", + "Saturated value: 0.3461\n", + "Final response: 9683.9989\n", + "Raw spend: 7630.419633067903\n", + "After adstock: 7630.596103656138\n", + "After hill transform: 0.3460747477877811\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "Optimization terminated successfully (Exit mode 0)\n", + " Current function value: -60227.82252008161\n", + " Iterations: 93\n", + " Function evaluations: 809\n", + " Gradient evaluations: 92\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,839.92\n", + "Adstocked value: 13,841.14\n", + "Saturated value: 0.0006\n", + "Final response: 311.1039\n", + "Raw spend: 13839.91925532051\n", + "After adstock: 13841.141477542733\n", + "After hill transform: 0.0005759722828373349\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 68,664.12\n", + "Adstocked value: 68,664.45\n", + "Saturated value: 0.3779\n", + "Final response: 53998.1052\n", + "Raw spend: 68664.11555249999\n", + "After adstock: 68664.44888583332\n", + "After hill transform: 0.3778533208378809\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,013.62\n", + "Adstocked value: 5,013.96\n", + "Saturated value: 0.0184\n", + "Final response: 1237.4238\n", + "Raw spend: 5013.624814166666\n", + "After adstock: 5013.958147499999\n", + "After hill transform: 0.018420750723853574\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,628.89\n", + "Adstocked value: 6,629.07\n", + "Saturated value: 0.2637\n", + "Final response: 7378.8903\n", + "Raw spend: 6628.888889166666\n", + "After adstock: 6629.065359754901\n", + "After hill transform: 0.26369763660489337\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,839.92\n", + "Adstocked value: 13,841.14\n", + "Saturated value: 0.0006\n", + "Final response: 311.1039\n", + "Raw spend: 13839.919255335411\n", + "After adstock: 13841.141477557634\n", + "After hill transform: 0.0005759722828391921\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 68,664.12\n", + "Adstocked value: 68,664.45\n", + "Saturated value: 0.3779\n", + "Final response: 53998.1052\n", + "Raw spend: 68664.11555249999\n", + "After adstock: 68664.44888583332\n", + "After hill transform: 0.3778533208378809\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,013.62\n", + "Adstocked value: 5,013.96\n", + "Saturated value: 0.0184\n", + "Final response: 1237.4238\n", + "Raw spend: 5013.624814166666\n", + "After adstock: 5013.958147499999\n", + "After hill transform: 0.018420750723853574\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,628.89\n", + "Adstocked value: 6,629.07\n", + "Saturated value: 0.2637\n", + "Final response: 7378.8903\n", + "Raw spend: 6628.888889166666\n", + "After adstock: 6629.065359754901\n", + "After hill transform: 0.26369763660489337\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,839.92\n", + "Adstocked value: 13,841.14\n", + "Saturated value: 0.0006\n", + "Final response: 311.1039\n", + "Raw spend: 13839.91925532051\n", + "After adstock: 13841.141477542733\n", + "After hill transform: 0.0005759722828373349\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 68,664.12\n", + "Adstocked value: 68,664.45\n", + "Saturated value: 0.3779\n", + "Final response: 53998.1052\n", + "Raw spend: 68664.1155525149\n", + "After adstock: 68664.44888584822\n", + "After hill transform: 0.3778533208379108\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,013.62\n", + "Adstocked value: 5,013.96\n", + "Saturated value: 0.0184\n", + "Final response: 1237.4238\n", + "Raw spend: 5013.624814166666\n", + "After adstock: 5013.958147499999\n", + "After hill transform: 0.018420750723853574\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,628.89\n", + "Adstocked value: 6,629.07\n", + "Saturated value: 0.2637\n", + "Final response: 7378.8903\n", + "Raw spend: 6628.888889166666\n", + "After adstock: 6629.065359754901\n", + "After hill transform: 0.26369763660489337\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,839.92\n", + "Adstocked value: 13,841.14\n", + "Saturated value: 0.0006\n", + "Final response: 311.1039\n", + "Raw spend: 13839.91925532051\n", + "After adstock: 13841.141477542733\n", + "After hill transform: 0.0005759722828373349\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 68,664.12\n", + "Adstocked value: 68,664.45\n", + "Saturated value: 0.3779\n", + "Final response: 53998.1052\n", + "Raw spend: 68664.11555249999\n", + "After adstock: 68664.44888583332\n", + "After hill transform: 0.3778533208378809\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,013.62\n", + "Adstocked value: 5,013.96\n", + "Saturated value: 0.0184\n", + "Final response: 1237.4238\n", + "Raw spend: 5013.624814181567\n", + "After adstock: 5013.9581475149\n", + "After hill transform: 0.018420750723995037\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,628.89\n", + "Adstocked value: 6,629.07\n", + "Saturated value: 0.2637\n", + "Final response: 7378.8903\n", + "Raw spend: 6628.888889166666\n", + "After adstock: 6629.065359754901\n", + "After hill transform: 0.26369763660489337\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,839.92\n", + "Adstocked value: 13,841.14\n", + "Saturated value: 0.0006\n", + "Final response: 311.1039\n", + "Raw spend: 13839.91925532051\n", + "After adstock: 13841.141477542733\n", + "After hill transform: 0.0005759722828373349\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 68,664.12\n", + "Adstocked value: 68,664.45\n", + "Saturated value: 0.3779\n", + "Final response: 53998.1052\n", + "Raw spend: 68664.11555249999\n", + "After adstock: 68664.44888583332\n", + "After hill transform: 0.3778533208378809\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,013.62\n", + "Adstocked value: 5,013.96\n", + "Saturated value: 0.0184\n", + "Final response: 1237.4238\n", + "Raw spend: 5013.624814166666\n", + "After adstock: 5013.958147499999\n", + "After hill transform: 0.018420750723853574\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,628.89\n", + "Adstocked value: 6,629.07\n", + "Saturated value: 0.2637\n", + "Final response: 7378.8903\n", + "Raw spend: 6628.888889181567\n", + "After adstock: 6629.065359769802\n", + "After hill transform: 0.2636976366061046\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 9,817.43\n", + "Adstocked value: 9,818.65\n", + "Saturated value: 0.0002\n", + "Final response: 111.2272\n", + "Raw spend: 9817.429163589894\n", + "After adstock: 9818.651385812116\n", + "After hill transform: 0.00020592400640917803\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 64,641.63\n", + "Adstocked value: 64,641.96\n", + "Saturated value: 0.3696\n", + "Final response: 52813.9494\n", + "Raw spend: 64641.62546076916\n", + "After adstock: 64641.958794102495\n", + "After hill transform: 0.3695671559402951\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 991.13\n", + "Adstocked value: 991.47\n", + "Saturated value: 0.0003\n", + "Final response: 17.6773\n", + "Raw spend: 991.1347224360252\n", + "After adstock: 991.4680557693586\n", + "After hill transform: 0.00026315093113593217\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 2,606.40\n", + "Adstocked value: 2,606.58\n", + "Saturated value: 0.0261\n", + "Final response: 731.7204\n", + "Raw spend: 2606.3987974356883\n", + "After adstock: 2606.5752680239234\n", + "After hill transform: 0.02614931603786276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 9,817.43\n", + "Adstocked value: 9,818.65\n", + "Saturated value: 0.0002\n", + "Final response: 111.2272\n", + "Raw spend: 9817.429163604795\n", + "After adstock: 9818.651385827017\n", + "After hill transform: 0.00020592400641011432\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 64,641.63\n", + "Adstocked value: 64,641.96\n", + "Saturated value: 0.3696\n", + "Final response: 52813.9494\n", + "Raw spend: 64641.62546076916\n", + "After adstock: 64641.958794102495\n", + "After hill transform: 0.3695671559402951\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 991.13\n", + "Adstocked value: 991.47\n", + "Saturated value: 0.0003\n", + "Final response: 17.6773\n", + "Raw spend: 991.1347224360252\n", + "After adstock: 991.4680557693586\n", + "After hill transform: 0.00026315093113593217\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 2,606.40\n", + "Adstocked value: 2,606.58\n", + "Saturated value: 0.0261\n", + "Final response: 731.7204\n", + "Raw spend: 2606.3987974356883\n", + "After adstock: 2606.5752680239234\n", + "After hill transform: 0.02614931603786276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 9,817.43\n", + "Adstocked value: 9,818.65\n", + "Saturated value: 0.0002\n", + "Final response: 111.2272\n", + "Raw spend: 9817.429163589894\n", + "After adstock: 9818.651385812116\n", + "After hill transform: 0.00020592400640917803\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 64,641.63\n", + "Adstocked value: 64,641.96\n", + "Saturated value: 0.3696\n", + "Final response: 52813.9494\n", + "Raw spend: 64641.62546078406\n", + "After adstock: 64641.958794117396\n", + "After hill transform: 0.36956715594032663\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 991.13\n", + "Adstocked value: 991.47\n", + "Saturated value: 0.0003\n", + "Final response: 17.6773\n", + "Raw spend: 991.1347224360252\n", + "After adstock: 991.4680557693586\n", + "After hill transform: 0.00026315093113593217\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 2,606.40\n", + "Adstocked value: 2,606.58\n", + "Saturated value: 0.0261\n", + "Final response: 731.7204\n", + "Raw spend: 2606.3987974356883\n", + "After adstock: 2606.5752680239234\n", + "After hill transform: 0.02614931603786276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 9,817.43\n", + "Adstocked value: 9,818.65\n", + "Saturated value: 0.0002\n", + "Final response: 111.2272\n", + "Raw spend: 9817.429163589894\n", + "After adstock: 9818.651385812116\n", + "After hill transform: 0.00020592400640917803\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 64,641.63\n", + "Adstocked value: 64,641.96\n", + "Saturated value: 0.3696\n", + "Final response: 52813.9494\n", + "Raw spend: 64641.62546076916\n", + "After adstock: 64641.958794102495\n", + "After hill transform: 0.3695671559402951\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 991.13\n", + "Adstocked value: 991.47\n", + "Saturated value: 0.0003\n", + "Final response: 17.6773\n", + "Raw spend: 991.1347224509263\n", + "After adstock: 991.4680557842597\n", + "After hill transform: 0.0002631509311463412\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 2,606.40\n", + "Adstocked value: 2,606.58\n", + "Saturated value: 0.0261\n", + "Final response: 731.7204\n", + "Raw spend: 2606.3987974356883\n", + "After adstock: 2606.5752680239234\n", + "After hill transform: 0.02614931603786276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 9,817.43\n", + "Adstocked value: 9,818.65\n", + "Saturated value: 0.0002\n", + "Final response: 111.2272\n", + "Raw spend: 9817.429163589894\n", + "After adstock: 9818.651385812116\n", + "After hill transform: 0.00020592400640917803\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 64,641.63\n", + "Adstocked value: 64,641.96\n", + "Saturated value: 0.3696\n", + "Final response: 52813.9494\n", + "Raw spend: 64641.62546076916\n", + "After adstock: 64641.958794102495\n", + "After hill transform: 0.3695671559402951\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 991.13\n", + "Adstocked value: 991.47\n", + "Saturated value: 0.0003\n", + "Final response: 17.6773\n", + "Raw spend: 991.1347224360252\n", + "After adstock: 991.4680557693586\n", + "After hill transform: 0.00026315093113593217\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 2,606.40\n", + "Adstocked value: 2,606.58\n", + "Saturated value: 0.0261\n", + "Final response: 731.7204\n", + "Raw spend: 2606.3987974505894\n", + "After adstock: 2606.5752680388246\n", + "After hill transform: 0.026149316038266802\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,786.69\n", + "Adstocked value: 13,787.92\n", + "Saturated value: 0.0006\n", + "Final response: 307.5348\n", + "Raw spend: 13786.694713311874\n", + "After adstock: 13787.916935534096\n", + "After hill transform: 0.0005693644827964938\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,733.83\n", + "Adstocked value: 52,734.16\n", + "Saturated value: 0.3422\n", + "Final response: 48903.7654\n", + "Raw spend: 52733.82881160354\n", + "After adstock: 52734.162144936876\n", + "After hill transform: 0.3422055284495632\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,960.40\n", + "Adstocked value: 4,960.73\n", + "Saturated value: 0.0179\n", + "Final response: 1203.7569\n", + "Raw spend: 4960.400272157668\n", + "After adstock: 4960.733605491001\n", + "After hill transform: 0.01791957216539601\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,575.66\n", + "Adstocked value: 6,575.84\n", + "Saturated value: 0.2594\n", + "Final response: 7257.9788\n", + "Raw spend: 6575.664347157694\n", + "After adstock: 6575.840817745929\n", + "After hill transform: 0.2593766483411958\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,786.69\n", + "Adstocked value: 13,787.92\n", + "Saturated value: 0.0006\n", + "Final response: 307.5348\n", + "Raw spend: 13786.694713326775\n", + "After adstock: 13787.916935548998\n", + "After hill transform: 0.0005693644827983367\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,733.83\n", + "Adstocked value: 52,734.16\n", + "Saturated value: 0.3422\n", + "Final response: 48903.7654\n", + "Raw spend: 52733.82881160354\n", + "After adstock: 52734.162144936876\n", + "After hill transform: 0.3422055284495632\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,960.40\n", + "Adstocked value: 4,960.73\n", + "Saturated value: 0.0179\n", + "Final response: 1203.7569\n", + "Raw spend: 4960.400272157668\n", + "After adstock: 4960.733605491001\n", + "After hill transform: 0.01791957216539601\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,575.66\n", + "Adstocked value: 6,575.84\n", + "Saturated value: 0.2594\n", + "Final response: 7257.9788\n", + "Raw spend: 6575.664347157694\n", + "After adstock: 6575.840817745929\n", + "After hill transform: 0.2593766483411958\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,786.69\n", + "Adstocked value: 13,787.92\n", + "Saturated value: 0.0006\n", + "Final response: 307.5348\n", + "Raw spend: 13786.694713311874\n", + "After adstock: 13787.916935534096\n", + "After hill transform: 0.0005693644827964938\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,733.83\n", + "Adstocked value: 52,734.16\n", + "Saturated value: 0.3422\n", + "Final response: 48903.7654\n", + "Raw spend: 52733.82881161844\n", + "After adstock: 52734.16214495178\n", + "After hill transform: 0.34220552844960056\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,960.40\n", + "Adstocked value: 4,960.73\n", + "Saturated value: 0.0179\n", + "Final response: 1203.7569\n", + "Raw spend: 4960.400272157668\n", + "After adstock: 4960.733605491001\n", + "After hill transform: 0.01791957216539601\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,575.66\n", + "Adstocked value: 6,575.84\n", + "Saturated value: 0.2594\n", + "Final response: 7257.9788\n", + "Raw spend: 6575.664347157694\n", + "After adstock: 6575.840817745929\n", + "After hill transform: 0.2593766483411958\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,786.69\n", + "Adstocked value: 13,787.92\n", + "Saturated value: 0.0006\n", + "Final response: 307.5348\n", + "Raw spend: 13786.694713311874\n", + "After adstock: 13787.916935534096\n", + "After hill transform: 0.0005693644827964938\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,733.83\n", + "Adstocked value: 52,734.16\n", + "Saturated value: 0.3422\n", + "Final response: 48903.7654\n", + "Raw spend: 52733.82881160354\n", + "After adstock: 52734.162144936876\n", + "After hill transform: 0.3422055284495632\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,960.40\n", + "Adstocked value: 4,960.73\n", + "Saturated value: 0.0179\n", + "Final response: 1203.7569\n", + "Raw spend: 4960.400272172569\n", + "After adstock: 4960.733605505902\n", + "After hill transform: 0.017919572165535178\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,575.66\n", + "Adstocked value: 6,575.84\n", + "Saturated value: 0.2594\n", + "Final response: 7257.9788\n", + "Raw spend: 6575.664347157694\n", + "After adstock: 6575.840817745929\n", + "After hill transform: 0.2593766483411958\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,786.69\n", + "Adstocked value: 13,787.92\n", + "Saturated value: 0.0006\n", + "Final response: 307.5348\n", + "Raw spend: 13786.694713311874\n", + "After adstock: 13787.916935534096\n", + "After hill transform: 0.0005693644827964938\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,733.83\n", + "Adstocked value: 52,734.16\n", + "Saturated value: 0.3422\n", + "Final response: 48903.7654\n", + "Raw spend: 52733.82881160354\n", + "After adstock: 52734.162144936876\n", + "After hill transform: 0.3422055284495632\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,960.40\n", + "Adstocked value: 4,960.73\n", + "Saturated value: 0.0179\n", + "Final response: 1203.7569\n", + "Raw spend: 4960.400272157668\n", + "After adstock: 4960.733605491001\n", + "After hill transform: 0.01791957216539601\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,575.66\n", + "Adstocked value: 6,575.84\n", + "Saturated value: 0.2594\n", + "Final response: 7257.9788\n", + "Raw spend: 6575.664347172595\n", + "After adstock: 6575.84081776083\n", + "After hill transform: 0.259376648342404\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,785.78\n", + "Adstocked value: 13,787.00\n", + "Saturated value: 0.0006\n", + "Final response: 307.4734\n", + "Raw spend: 13785.776313403749\n", + "After adstock: 13786.998535625971\n", + "After hill transform: 0.0005692509089664729\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,733.82\n", + "Adstocked value: 52,734.15\n", + "Saturated value: 0.3422\n", + "Final response: 48903.7627\n", + "Raw spend: 52733.82131427721\n", + "After adstock: 52734.15464761054\n", + "After hill transform: 0.34220550968050034\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,960.04\n", + "Adstocked value: 4,960.38\n", + "Saturated value: 0.0179\n", + "Final response: 1203.5324\n", + "Raw spend: 4960.042419477162\n", + "After adstock: 4960.375752810495\n", + "After hill transform: 0.01791623031576121\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,576.95\n", + "Adstocked value: 6,577.12\n", + "Saturated value: 0.2595\n", + "Final response: 7260.8913\n", + "Raw spend: 6576.948097072643\n", + "After adstock: 6577.124567660878\n", + "After hill transform: 0.2594807341077472\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,785.78\n", + "Adstocked value: 13,787.00\n", + "Saturated value: 0.0006\n", + "Final response: 307.4734\n", + "Raw spend: 13785.77631341865\n", + "After adstock: 13786.998535640872\n", + "After hill transform: 0.0005692509089683155\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,733.82\n", + "Adstocked value: 52,734.15\n", + "Saturated value: 0.3422\n", + "Final response: 48903.7627\n", + "Raw spend: 52733.82131427721\n", + "After adstock: 52734.15464761054\n", + "After hill transform: 0.34220550968050034\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,960.04\n", + "Adstocked value: 4,960.38\n", + "Saturated value: 0.0179\n", + "Final response: 1203.5324\n", + "Raw spend: 4960.042419477162\n", + "After adstock: 4960.375752810495\n", + "After hill transform: 0.01791623031576121\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,576.95\n", + "Adstocked value: 6,577.12\n", + "Saturated value: 0.2595\n", + "Final response: 7260.8913\n", + "Raw spend: 6576.948097072643\n", + "After adstock: 6577.124567660878\n", + "After hill transform: 0.2594807341077472\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,785.78\n", + "Adstocked value: 13,787.00\n", + "Saturated value: 0.0006\n", + "Final response: 307.4734\n", + "Raw spend: 13785.776313403749\n", + "After adstock: 13786.998535625971\n", + "After hill transform: 0.0005692509089664729\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,733.82\n", + "Adstocked value: 52,734.15\n", + "Saturated value: 0.3422\n", + "Final response: 48903.7627\n", + "Raw spend: 52733.82131429211\n", + "After adstock: 52734.154647625444\n", + "After hill transform: 0.3422055096805377\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,960.04\n", + "Adstocked value: 4,960.38\n", + "Saturated value: 0.0179\n", + "Final response: 1203.5324\n", + "Raw spend: 4960.042419477162\n", + "After adstock: 4960.375752810495\n", + "After hill transform: 0.01791623031576121\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,576.95\n", + "Adstocked value: 6,577.12\n", + "Saturated value: 0.2595\n", + "Final response: 7260.8913\n", + "Raw spend: 6576.948097072643\n", + "After adstock: 6577.124567660878\n", + "After hill transform: 0.2594807341077472\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,785.78\n", + "Adstocked value: 13,787.00\n", + "Saturated value: 0.0006\n", + "Final response: 307.4734\n", + "Raw spend: 13785.776313403749\n", + "After adstock: 13786.998535625971\n", + "After hill transform: 0.0005692509089664729\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,733.82\n", + "Adstocked value: 52,734.15\n", + "Saturated value: 0.3422\n", + "Final response: 48903.7627\n", + "Raw spend: 52733.82131427721\n", + "After adstock: 52734.15464761054\n", + "After hill transform: 0.34220550968050034\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,960.04\n", + "Adstocked value: 4,960.38\n", + "Saturated value: 0.0179\n", + "Final response: 1203.5324\n", + "Raw spend: 4960.042419492063\n", + "After adstock: 4960.375752825396\n", + "After hill transform: 0.01791623031590036\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,576.95\n", + "Adstocked value: 6,577.12\n", + "Saturated value: 0.2595\n", + "Final response: 7260.8913\n", + "Raw spend: 6576.948097072643\n", + "After adstock: 6577.124567660878\n", + "After hill transform: 0.2594807341077472\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,785.78\n", + "Adstocked value: 13,787.00\n", + "Saturated value: 0.0006\n", + "Final response: 307.4734\n", + "Raw spend: 13785.776313403749\n", + "After adstock: 13786.998535625971\n", + "After hill transform: 0.0005692509089664729\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,733.82\n", + "Adstocked value: 52,734.15\n", + "Saturated value: 0.3422\n", + "Final response: 48903.7627\n", + "Raw spend: 52733.82131427721\n", + "After adstock: 52734.15464761054\n", + "After hill transform: 0.34220550968050034\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,960.04\n", + "Adstocked value: 4,960.38\n", + "Saturated value: 0.0179\n", + "Final response: 1203.5324\n", + "Raw spend: 4960.042419477162\n", + "After adstock: 4960.375752810495\n", + "After hill transform: 0.01791623031576121\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,576.95\n", + "Adstocked value: 6,577.12\n", + "Saturated value: 0.2595\n", + "Final response: 7260.8913\n", + "Raw spend: 6576.948097087544\n", + "After adstock: 6577.124567675779\n", + "After hill transform: 0.2594807341089554\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,781.19\n", + "Adstocked value: 13,782.41\n", + "Saturated value: 0.0006\n", + "Final response: 307.1669\n", + "Raw spend: 13781.185123929874\n", + "After adstock: 13782.407346152097\n", + "After hill transform: 0.0005686833660802764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,733.78\n", + "Adstocked value: 52,734.12\n", + "Saturated value: 0.3422\n", + "Final response: 48903.7493\n", + "Raw spend: 52733.783837335235\n", + "After adstock: 52734.11717066857\n", + "After hill transform: 0.34220541585941094\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,958.25\n", + "Adstocked value: 4,958.59\n", + "Saturated value: 0.0179\n", + "Final response: 1202.4108\n", + "Raw spend: 4958.253966449127\n", + "After adstock: 4958.58729978246\n", + "After hill transform: 0.017899534192969815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,583.37\n", + "Adstocked value: 6,583.54\n", + "Saturated value: 0.2600\n", + "Final response: 7275.4533\n", + "Raw spend: 6583.3652165165395\n", + "After adstock: 6583.541687104775\n", + "After hill transform: 0.260001132578437\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,781.19\n", + "Adstocked value: 13,782.41\n", + "Saturated value: 0.0006\n", + "Final response: 307.1669\n", + "Raw spend: 13781.185123944775\n", + "After adstock: 13782.407346166998\n", + "After hill transform: 0.0005686833660821178\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,733.78\n", + "Adstocked value: 52,734.12\n", + "Saturated value: 0.3422\n", + "Final response: 48903.7493\n", + "Raw spend: 52733.783837335235\n", + "After adstock: 52734.11717066857\n", + "After hill transform: 0.34220541585941094\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,958.25\n", + "Adstocked value: 4,958.59\n", + "Saturated value: 0.0179\n", + "Final response: 1202.4108\n", + "Raw spend: 4958.253966449127\n", + "After adstock: 4958.58729978246\n", + "After hill transform: 0.017899534192969815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,583.37\n", + "Adstocked value: 6,583.54\n", + "Saturated value: 0.2600\n", + "Final response: 7275.4533\n", + "Raw spend: 6583.3652165165395\n", + "After adstock: 6583.541687104775\n", + "After hill transform: 0.260001132578437\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,781.19\n", + "Adstocked value: 13,782.41\n", + "Saturated value: 0.0006\n", + "Final response: 307.1669\n", + "Raw spend: 13781.185123929874\n", + "After adstock: 13782.407346152097\n", + "After hill transform: 0.0005686833660802764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,733.78\n", + "Adstocked value: 52,734.12\n", + "Saturated value: 0.3422\n", + "Final response: 48903.7493\n", + "Raw spend: 52733.783837350136\n", + "After adstock: 52734.11717068347\n", + "After hill transform: 0.3422054158594483\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,958.25\n", + "Adstocked value: 4,958.59\n", + "Saturated value: 0.0179\n", + "Final response: 1202.4108\n", + "Raw spend: 4958.253966449127\n", + "After adstock: 4958.58729978246\n", + "After hill transform: 0.017899534192969815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,583.37\n", + "Adstocked value: 6,583.54\n", + "Saturated value: 0.2600\n", + "Final response: 7275.4533\n", + "Raw spend: 6583.3652165165395\n", + "After adstock: 6583.541687104775\n", + "After hill transform: 0.260001132578437\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,781.19\n", + "Adstocked value: 13,782.41\n", + "Saturated value: 0.0006\n", + "Final response: 307.1669\n", + "Raw spend: 13781.185123929874\n", + "After adstock: 13782.407346152097\n", + "After hill transform: 0.0005686833660802764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,733.78\n", + "Adstocked value: 52,734.12\n", + "Saturated value: 0.3422\n", + "Final response: 48903.7493\n", + "Raw spend: 52733.783837335235\n", + "After adstock: 52734.11717066857\n", + "After hill transform: 0.34220541585941094\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,958.25\n", + "Adstocked value: 4,958.59\n", + "Saturated value: 0.0179\n", + "Final response: 1202.4108\n", + "Raw spend: 4958.253966464028\n", + "After adstock: 4958.587299797361\n", + "After hill transform: 0.017899534193108888\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,583.37\n", + "Adstocked value: 6,583.54\n", + "Saturated value: 0.2600\n", + "Final response: 7275.4533\n", + "Raw spend: 6583.3652165165395\n", + "After adstock: 6583.541687104775\n", + "After hill transform: 0.260001132578437\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,781.19\n", + "Adstocked value: 13,782.41\n", + "Saturated value: 0.0006\n", + "Final response: 307.1669\n", + "Raw spend: 13781.185123929874\n", + "After adstock: 13782.407346152097\n", + "After hill transform: 0.0005686833660802764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,733.78\n", + "Adstocked value: 52,734.12\n", + "Saturated value: 0.3422\n", + "Final response: 48903.7493\n", + "Raw spend: 52733.783837335235\n", + "After adstock: 52734.11717066857\n", + "After hill transform: 0.34220541585941094\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,958.25\n", + "Adstocked value: 4,958.59\n", + "Saturated value: 0.0179\n", + "Final response: 1202.4108\n", + "Raw spend: 4958.253966449127\n", + "After adstock: 4958.58729978246\n", + "After hill transform: 0.017899534192969815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,583.37\n", + "Adstocked value: 6,583.54\n", + "Saturated value: 0.2600\n", + "Final response: 7275.4533\n", + "Raw spend: 6583.365216531441\n", + "After adstock: 6583.541687119676\n", + "After hill transform: 0.2600011325796456\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,758.22\n", + "Adstocked value: 13,759.44\n", + "Saturated value: 0.0006\n", + "Final response: 305.6365\n", + "Raw spend: 13758.218365325196\n", + "After adstock: 13759.440587547419\n", + "After hill transform: 0.0005658499682547846\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,733.60\n", + "Adstocked value: 52,733.93\n", + "Saturated value: 0.3422\n", + "Final response: 48903.6822\n", + "Raw spend: 52733.596361294185\n", + "After adstock: 52733.92969462752\n", + "After hill transform: 0.3422049465245065\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,949.30\n", + "Adstocked value: 4,949.64\n", + "Saturated value: 0.0178\n", + "Final response: 1196.8078\n", + "Raw spend: 4949.304553671409\n", + "After adstock: 4949.637887004742\n", + "After hill transform: 0.017816125945997394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,615.47\n", + "Adstocked value: 6,615.65\n", + "Saturated value: 0.2626\n", + "Final response: 7348.3742\n", + "Raw spend: 6615.468863939986\n", + "After adstock: 6615.645334528221\n", + "After hill transform: 0.26260708755426454\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,758.22\n", + "Adstocked value: 13,759.44\n", + "Saturated value: 0.0006\n", + "Final response: 305.6365\n", + "Raw spend: 13758.218365340097\n", + "After adstock: 13759.44058756232\n", + "After hill transform: 0.0005658499682566198\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,733.60\n", + "Adstocked value: 52,733.93\n", + "Saturated value: 0.3422\n", + "Final response: 48903.6822\n", + "Raw spend: 52733.596361294185\n", + "After adstock: 52733.92969462752\n", + "After hill transform: 0.3422049465245065\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,949.30\n", + "Adstocked value: 4,949.64\n", + "Saturated value: 0.0178\n", + "Final response: 1196.8078\n", + "Raw spend: 4949.304553671409\n", + "After adstock: 4949.637887004742\n", + "After hill transform: 0.017816125945997394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,615.47\n", + "Adstocked value: 6,615.65\n", + "Saturated value: 0.2626\n", + "Final response: 7348.3742\n", + "Raw spend: 6615.468863939986\n", + "After adstock: 6615.645334528221\n", + "After hill transform: 0.26260708755426454\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,758.22\n", + "Adstocked value: 13,759.44\n", + "Saturated value: 0.0006\n", + "Final response: 305.6365\n", + "Raw spend: 13758.218365325196\n", + "After adstock: 13759.440587547419\n", + "After hill transform: 0.0005658499682547846\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,733.60\n", + "Adstocked value: 52,733.93\n", + "Saturated value: 0.3422\n", + "Final response: 48903.6822\n", + "Raw spend: 52733.596361309086\n", + "After adstock: 52733.92969464242\n", + "After hill transform: 0.3422049465245438\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,949.30\n", + "Adstocked value: 4,949.64\n", + "Saturated value: 0.0178\n", + "Final response: 1196.8078\n", + "Raw spend: 4949.304553671409\n", + "After adstock: 4949.637887004742\n", + "After hill transform: 0.017816125945997394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,615.47\n", + "Adstocked value: 6,615.65\n", + "Saturated value: 0.2626\n", + "Final response: 7348.3742\n", + "Raw spend: 6615.468863939986\n", + "After adstock: 6615.645334528221\n", + "After hill transform: 0.26260708755426454\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,758.22\n", + "Adstocked value: 13,759.44\n", + "Saturated value: 0.0006\n", + "Final response: 305.6365\n", + "Raw spend: 13758.218365325196\n", + "After adstock: 13759.440587547419\n", + "After hill transform: 0.0005658499682547846\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,733.60\n", + "Adstocked value: 52,733.93\n", + "Saturated value: 0.3422\n", + "Final response: 48903.6822\n", + "Raw spend: 52733.596361294185\n", + "After adstock: 52733.92969462752\n", + "After hill transform: 0.3422049465245065\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,949.30\n", + "Adstocked value: 4,949.64\n", + "Saturated value: 0.0178\n", + "Final response: 1196.8078\n", + "Raw spend: 4949.30455368631\n", + "After adstock: 4949.637887019643\n", + "After hill transform: 0.01781612594613608\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,615.47\n", + "Adstocked value: 6,615.65\n", + "Saturated value: 0.2626\n", + "Final response: 7348.3742\n", + "Raw spend: 6615.468863939986\n", + "After adstock: 6615.645334528221\n", + "After hill transform: 0.26260708755426454\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,758.22\n", + "Adstocked value: 13,759.44\n", + "Saturated value: 0.0006\n", + "Final response: 305.6365\n", + "Raw spend: 13758.218365325196\n", + "After adstock: 13759.440587547419\n", + "After hill transform: 0.0005658499682547846\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,733.60\n", + "Adstocked value: 52,733.93\n", + "Saturated value: 0.3422\n", + "Final response: 48903.6822\n", + "Raw spend: 52733.596361294185\n", + "After adstock: 52733.92969462752\n", + "After hill transform: 0.3422049465245065\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,949.30\n", + "Adstocked value: 4,949.64\n", + "Saturated value: 0.0178\n", + "Final response: 1196.8078\n", + "Raw spend: 4949.304553671409\n", + "After adstock: 4949.637887004742\n", + "After hill transform: 0.017816125945997394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,615.47\n", + "Adstocked value: 6,615.65\n", + "Saturated value: 0.2626\n", + "Final response: 7348.3742\n", + "Raw spend: 6615.468863954887\n", + "After adstock: 6615.645334543122\n", + "After hill transform: 0.26260708755547507\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,643.12\n", + "Adstocked value: 13,644.34\n", + "Saturated value: 0.0006\n", + "Final response: 298.0432\n", + "Raw spend: 13643.120744071755\n", + "After adstock: 13644.342966293978\n", + "After hill transform: 0.0005517918797558817\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,732.66\n", + "Adstocked value: 52,732.99\n", + "Saturated value: 0.3422\n", + "Final response: 48903.3461\n", + "Raw spend: 52732.65680900881\n", + "After adstock: 52732.99014234215\n", + "After hill transform: 0.3422025943918305\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,904.44\n", + "Adstocked value: 4,904.78\n", + "Saturated value: 0.0174\n", + "Final response: 1168.9564\n", + "Raw spend: 4904.444397341411\n", + "After adstock: 4904.777730674744\n", + "After hill transform: 0.017401519636359376\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,776.37\n", + "Adstocked value: 6,776.54\n", + "Saturated value: 0.2757\n", + "Final response: 7715.4243\n", + "Raw spend: 6776.3661938088\n", + "After adstock: 6776.542664397035\n", + "After hill transform: 0.27572426980657694\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,643.12\n", + "Adstocked value: 13,644.34\n", + "Saturated value: 0.0006\n", + "Final response: 298.0432\n", + "Raw spend: 13643.120744086656\n", + "After adstock: 13644.34296630888\n", + "After hill transform: 0.0005517918797576866\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,732.66\n", + "Adstocked value: 52,732.99\n", + "Saturated value: 0.3422\n", + "Final response: 48903.3461\n", + "Raw spend: 52732.65680900881\n", + "After adstock: 52732.99014234215\n", + "After hill transform: 0.3422025943918305\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,904.44\n", + "Adstocked value: 4,904.78\n", + "Saturated value: 0.0174\n", + "Final response: 1168.9564\n", + "Raw spend: 4904.444397341411\n", + "After adstock: 4904.777730674744\n", + "After hill transform: 0.017401519636359376\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,776.37\n", + "Adstocked value: 6,776.54\n", + "Saturated value: 0.2757\n", + "Final response: 7715.4243\n", + "Raw spend: 6776.3661938088\n", + "After adstock: 6776.542664397035\n", + "After hill transform: 0.27572426980657694\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,643.12\n", + "Adstocked value: 13,644.34\n", + "Saturated value: 0.0006\n", + "Final response: 298.0432\n", + "Raw spend: 13643.120744071755\n", + "After adstock: 13644.342966293978\n", + "After hill transform: 0.0005517918797558817\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,732.66\n", + "Adstocked value: 52,732.99\n", + "Saturated value: 0.3422\n", + "Final response: 48903.3461\n", + "Raw spend: 52732.65680902371\n", + "After adstock: 52732.99014235705\n", + "After hill transform: 0.3422025943918678\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,904.44\n", + "Adstocked value: 4,904.78\n", + "Saturated value: 0.0174\n", + "Final response: 1168.9564\n", + "Raw spend: 4904.444397341411\n", + "After adstock: 4904.777730674744\n", + "After hill transform: 0.017401519636359376\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,776.37\n", + "Adstocked value: 6,776.54\n", + "Saturated value: 0.2757\n", + "Final response: 7715.4243\n", + "Raw spend: 6776.3661938088\n", + "After adstock: 6776.542664397035\n", + "After hill transform: 0.27572426980657694\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,643.12\n", + "Adstocked value: 13,644.34\n", + "Saturated value: 0.0006\n", + "Final response: 298.0432\n", + "Raw spend: 13643.120744071755\n", + "After adstock: 13644.342966293978\n", + "After hill transform: 0.0005517918797558817\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,732.66\n", + "Adstocked value: 52,732.99\n", + "Saturated value: 0.3422\n", + "Final response: 48903.3461\n", + "Raw spend: 52732.65680900881\n", + "After adstock: 52732.99014234215\n", + "After hill transform: 0.3422025943918305\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,904.44\n", + "Adstocked value: 4,904.78\n", + "Saturated value: 0.0174\n", + "Final response: 1168.9564\n", + "Raw spend: 4904.444397356312\n", + "After adstock: 4904.777730689645\n", + "After hill transform: 0.017401519636496134\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,776.37\n", + "Adstocked value: 6,776.54\n", + "Saturated value: 0.2757\n", + "Final response: 7715.4243\n", + "Raw spend: 6776.3661938088\n", + "After adstock: 6776.542664397035\n", + "After hill transform: 0.27572426980657694\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,643.12\n", + "Adstocked value: 13,644.34\n", + "Saturated value: 0.0006\n", + "Final response: 298.0432\n", + "Raw spend: 13643.120744071755\n", + "After adstock: 13644.342966293978\n", + "After hill transform: 0.0005517918797558817\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,732.66\n", + "Adstocked value: 52,732.99\n", + "Saturated value: 0.3422\n", + "Final response: 48903.3461\n", + "Raw spend: 52732.65680900881\n", + "After adstock: 52732.99014234215\n", + "After hill transform: 0.3422025943918305\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,904.44\n", + "Adstocked value: 4,904.78\n", + "Saturated value: 0.0174\n", + "Final response: 1168.9564\n", + "Raw spend: 4904.444397341411\n", + "After adstock: 4904.777730674744\n", + "After hill transform: 0.017401519636359376\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,776.37\n", + "Adstocked value: 6,776.54\n", + "Saturated value: 0.2757\n", + "Final response: 7715.4243\n", + "Raw spend: 6776.366193823701\n", + "After adstock: 6776.542664411936\n", + "After hill transform: 0.2757242698077957\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,062.46\n", + "Adstocked value: 13,063.69\n", + "Saturated value: 0.0005\n", + "Final response: 261.6445\n", + "Raw spend: 13062.46321937593\n", + "After adstock: 13063.685441598152\n", + "After hill transform: 0.0004844040736422758\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.92\n", + "Adstocked value: 52,728.25\n", + "Saturated value: 0.3422\n", + "Final response: 48901.6502\n", + "Raw spend: 52727.91687519167\n", + "After adstock: 52728.25020852501\n", + "After hill transform: 0.34219072763074543\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,678.08\n", + "Adstocked value: 4,678.42\n", + "Saturated value: 0.0154\n", + "Final response: 1034.3375\n", + "Raw spend: 4678.08481639295\n", + "After adstock: 4678.418149726283\n", + "After hill transform: 0.01539753288996193\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,588.12\n", + "Adstocked value: 7,588.30\n", + "Saturated value: 0.3426\n", + "Final response: 9586.5414\n", + "Raw spend: 7588.123233270213\n", + "After adstock: 7588.299703858448\n", + "After hill transform: 0.34259193216663786\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,062.46\n", + "Adstocked value: 13,063.69\n", + "Saturated value: 0.0005\n", + "Final response: 261.6445\n", + "Raw spend: 13062.463219390831\n", + "After adstock: 13063.685441613054\n", + "After hill transform: 0.0004844040736439307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.92\n", + "Adstocked value: 52,728.25\n", + "Saturated value: 0.3422\n", + "Final response: 48901.6502\n", + "Raw spend: 52727.91687519167\n", + "After adstock: 52728.25020852501\n", + "After hill transform: 0.34219072763074543\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,678.08\n", + "Adstocked value: 4,678.42\n", + "Saturated value: 0.0154\n", + "Final response: 1034.3375\n", + "Raw spend: 4678.08481639295\n", + "After adstock: 4678.418149726283\n", + "After hill transform: 0.01539753288996193\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,588.12\n", + "Adstocked value: 7,588.30\n", + "Saturated value: 0.3426\n", + "Final response: 9586.5414\n", + "Raw spend: 7588.123233270213\n", + "After adstock: 7588.299703858448\n", + "After hill transform: 0.34259193216663786\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,062.46\n", + "Adstocked value: 13,063.69\n", + "Saturated value: 0.0005\n", + "Final response: 261.6445\n", + "Raw spend: 13062.46321937593\n", + "After adstock: 13063.685441598152\n", + "After hill transform: 0.0004844040736422758\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.92\n", + "Adstocked value: 52,728.25\n", + "Saturated value: 0.3422\n", + "Final response: 48901.6502\n", + "Raw spend: 52727.916875206574\n", + "After adstock: 52728.25020853991\n", + "After hill transform: 0.34219072763078273\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,678.08\n", + "Adstocked value: 4,678.42\n", + "Saturated value: 0.0154\n", + "Final response: 1034.3375\n", + "Raw spend: 4678.08481639295\n", + "After adstock: 4678.418149726283\n", + "After hill transform: 0.01539753288996193\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,588.12\n", + "Adstocked value: 7,588.30\n", + "Saturated value: 0.3426\n", + "Final response: 9586.5414\n", + "Raw spend: 7588.123233270213\n", + "After adstock: 7588.299703858448\n", + "After hill transform: 0.34259193216663786\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,062.46\n", + "Adstocked value: 13,063.69\n", + "Saturated value: 0.0005\n", + "Final response: 261.6445\n", + "Raw spend: 13062.46321937593\n", + "After adstock: 13063.685441598152\n", + "After hill transform: 0.0004844040736422758\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.92\n", + "Adstocked value: 52,728.25\n", + "Saturated value: 0.3422\n", + "Final response: 48901.6502\n", + "Raw spend: 52727.91687519167\n", + "After adstock: 52728.25020852501\n", + "After hill transform: 0.34219072763074543\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,678.08\n", + "Adstocked value: 4,678.42\n", + "Saturated value: 0.0154\n", + "Final response: 1034.3375\n", + "Raw spend: 4678.084816407852\n", + "After adstock: 4678.418149741185\n", + "After hill transform: 0.015397532890089051\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,588.12\n", + "Adstocked value: 7,588.30\n", + "Saturated value: 0.3426\n", + "Final response: 9586.5414\n", + "Raw spend: 7588.123233270213\n", + "After adstock: 7588.299703858448\n", + "After hill transform: 0.34259193216663786\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,062.46\n", + "Adstocked value: 13,063.69\n", + "Saturated value: 0.0005\n", + "Final response: 261.6445\n", + "Raw spend: 13062.46321937593\n", + "After adstock: 13063.685441598152\n", + "After hill transform: 0.0004844040736422758\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.92\n", + "Adstocked value: 52,728.25\n", + "Saturated value: 0.3422\n", + "Final response: 48901.6502\n", + "Raw spend: 52727.91687519167\n", + "After adstock: 52728.25020852501\n", + "After hill transform: 0.34219072763074543\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,678.08\n", + "Adstocked value: 4,678.42\n", + "Saturated value: 0.0154\n", + "Final response: 1034.3375\n", + "Raw spend: 4678.08481639295\n", + "After adstock: 4678.418149726283\n", + "After hill transform: 0.01539753288996193\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,588.12\n", + "Adstocked value: 7,588.30\n", + "Saturated value: 0.3426\n", + "Final response: 9586.5414\n", + "Raw spend: 7588.123233285114\n", + "After adstock: 7588.299703873349\n", + "After hill transform: 0.3425919321678654\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 10,114.05\n", + "Adstocked value: 10,115.27\n", + "Saturated value: 0.0002\n", + "Final response: 121.6005\n", + "Raw spend: 10114.046418165428\n", + "After adstock: 10115.26864038765\n", + "After hill transform: 0.00022512909270997787\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,703.85\n", + "Adstocked value: 52,704.18\n", + "Saturated value: 0.3421\n", + "Final response: 48893.0374\n", + "Raw spend: 52703.84921337413\n", + "After adstock: 52704.18254670747\n", + "After hill transform: 0.34213045911308293\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,528.52\n", + "Adstocked value: 3,528.85\n", + "Saturated value: 0.0074\n", + "Final response: 496.3442\n", + "Raw spend: 3528.519312105962\n", + "After adstock: 3528.8526454392954\n", + "After hill transform: 0.007388764947752463\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 11,710.17\n", + "Adstocked value: 11,710.35\n", + "Saturated value: 0.6347\n", + "Final response: 17760.0057\n", + "Raw spend: 11710.173200585246\n", + "After adstock: 11710.349671173482\n", + "After hill transform: 0.6346850676289829\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,767.62\n", + "Adstocked value: 12,768.84\n", + "Saturated value: 0.0005\n", + "Final response: 244.3524\n", + "Raw spend: 12767.62153925488\n", + "After adstock: 12768.843761477103\n", + "After hill transform: 0.0004523898319926513\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,725.51\n", + "Adstocked value: 52,725.84\n", + "Saturated value: 0.3422\n", + "Final response: 48900.7891\n", + "Raw spend: 52725.51010900992\n", + "After adstock: 52725.843442343255\n", + "After hill transform: 0.3421847017878455\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,563.13\n", + "Adstocked value: 4,563.46\n", + "Saturated value: 0.0144\n", + "Final response: 969.7116\n", + "Raw spend: 4563.128265964252\n", + "After adstock: 4563.461599297585\n", + "After hill transform: 0.014435487315426147\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,000.33\n", + "Adstocked value: 8,000.50\n", + "Saturated value: 0.3764\n", + "Final response: 10531.9178\n", + "Raw spend: 8000.328230001716\n", + "After adstock: 8000.504700589951\n", + "After hill transform: 0.376376622194797\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,032.98\n", + "Adstocked value: 13,034.20\n", + "Saturated value: 0.0005\n", + "Final response: 259.8798\n", + "Raw spend: 13032.979051363825\n", + "After adstock: 13034.201273586048\n", + "After hill transform: 0.0004811368869665316\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.68\n", + "Adstocked value: 52,728.01\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5641\n", + "Raw spend: 52727.6761985735\n", + "After adstock: 52728.009531906835\n", + "After hill transform: 0.3421901250565416\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,666.59\n", + "Adstocked value: 4,666.92\n", + "Saturated value: 0.0153\n", + "Final response: 1027.7623\n", + "Raw spend: 4666.589161350081\n", + "After adstock: 4666.922494683414\n", + "After hill transform: 0.015299652349939071\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,629.34\n", + "Adstocked value: 7,629.52\n", + "Saturated value: 0.3460\n", + "Final response: 9681.5208\n", + "Raw spend: 7629.343732943364\n", + "After adstock: 7629.520203531599\n", + "After hill transform: 0.3459861881811884\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,032.98\n", + "Adstocked value: 13,034.20\n", + "Saturated value: 0.0005\n", + "Final response: 259.8798\n", + "Raw spend: 13032.979051378727\n", + "After adstock: 13034.20127360095\n", + "After hill transform: 0.0004811368869681791\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.68\n", + "Adstocked value: 52,728.01\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5641\n", + "Raw spend: 52727.6761985735\n", + "After adstock: 52728.009531906835\n", + "After hill transform: 0.3421901250565416\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,666.59\n", + "Adstocked value: 4,666.92\n", + "Saturated value: 0.0153\n", + "Final response: 1027.7623\n", + "Raw spend: 4666.589161350081\n", + "After adstock: 4666.922494683414\n", + "After hill transform: 0.015299652349939071\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,629.34\n", + "Adstocked value: 7,629.52\n", + "Saturated value: 0.3460\n", + "Final response: 9681.5208\n", + "Raw spend: 7629.343732943364\n", + "After adstock: 7629.520203531599\n", + "After hill transform: 0.3459861881811884\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,032.98\n", + "Adstocked value: 13,034.20\n", + "Saturated value: 0.0005\n", + "Final response: 259.8798\n", + "Raw spend: 13032.979051363825\n", + "After adstock: 13034.201273586048\n", + "After hill transform: 0.0004811368869665316\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.68\n", + "Adstocked value: 52,728.01\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5641\n", + "Raw spend: 52727.6761985884\n", + "After adstock: 52728.009531921736\n", + "After hill transform: 0.3421901250565789\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,666.59\n", + "Adstocked value: 4,666.92\n", + "Saturated value: 0.0153\n", + "Final response: 1027.7623\n", + "Raw spend: 4666.589161350081\n", + "After adstock: 4666.922494683414\n", + "After hill transform: 0.015299652349939071\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,629.34\n", + "Adstocked value: 7,629.52\n", + "Saturated value: 0.3460\n", + "Final response: 9681.5208\n", + "Raw spend: 7629.343732943364\n", + "After adstock: 7629.520203531599\n", + "After hill transform: 0.3459861881811884\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,032.98\n", + "Adstocked value: 13,034.20\n", + "Saturated value: 0.0005\n", + "Final response: 259.8798\n", + "Raw spend: 13032.979051363825\n", + "After adstock: 13034.201273586048\n", + "After hill transform: 0.0004811368869665316\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.68\n", + "Adstocked value: 52,728.01\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5641\n", + "Raw spend: 52727.6761985735\n", + "After adstock: 52728.009531906835\n", + "After hill transform: 0.3421901250565416\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,666.59\n", + "Adstocked value: 4,666.92\n", + "Saturated value: 0.0153\n", + "Final response: 1027.7623\n", + "Raw spend: 4666.589161364982\n", + "After adstock: 4666.922494698315\n", + "After hill transform: 0.015299652350065704\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,629.34\n", + "Adstocked value: 7,629.52\n", + "Saturated value: 0.3460\n", + "Final response: 9681.5208\n", + "Raw spend: 7629.343732943364\n", + "After adstock: 7629.520203531599\n", + "After hill transform: 0.3459861881811884\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,032.98\n", + "Adstocked value: 13,034.20\n", + "Saturated value: 0.0005\n", + "Final response: 259.8798\n", + "Raw spend: 13032.979051363825\n", + "After adstock: 13034.201273586048\n", + "After hill transform: 0.0004811368869665316\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.68\n", + "Adstocked value: 52,728.01\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5641\n", + "Raw spend: 52727.6761985735\n", + "After adstock: 52728.009531906835\n", + "After hill transform: 0.3421901250565416\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,666.59\n", + "Adstocked value: 4,666.92\n", + "Saturated value: 0.0153\n", + "Final response: 1027.7623\n", + "Raw spend: 4666.589161350081\n", + "After adstock: 4666.922494683414\n", + "After hill transform: 0.015299652349939071\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,629.34\n", + "Adstocked value: 7,629.52\n", + "Saturated value: 0.3460\n", + "Final response: 9681.5208\n", + "Raw spend: 7629.343732958265\n", + "After adstock: 7629.5202035465\n", + "After hill transform: 0.34598618818241494\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 9,371.70\n", + "Adstocked value: 9,372.92\n", + "Saturated value: 0.0002\n", + "Final response: 96.7743\n", + "Raw spend: 9371.698516054075\n", + "After adstock: 9372.920738276298\n", + "After hill transform: 0.00017916625653340191\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,697.79\n", + "Adstocked value: 52,698.13\n", + "Saturated value: 0.3421\n", + "Final response: 48890.8695\n", + "Raw spend: 52697.792610197925\n", + "After adstock: 52698.12594353126\n", + "After hill transform: 0.34211528906874106\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,239.23\n", + "Adstocked value: 3,239.57\n", + "Saturated value: 0.0059\n", + "Final response: 396.8625\n", + "Raw spend: 3239.233769587171\n", + "After adstock: 3239.5671029205046\n", + "After hill transform: 0.005907842155178268\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.863248391597\n", + "After adstock: 12748.039718979833\n", + "After hill transform: 0.6874038368909545\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,666.85\n", + "Adstocked value: 12,668.07\n", + "Saturated value: 0.0004\n", + "Final response: 238.6217\n", + "Raw spend: 12666.850997832851\n", + "After adstock: 12668.073220055074\n", + "After hill transform: 0.00044178001901221337\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,724.69\n", + "Adstocked value: 52,725.02\n", + "Saturated value: 0.3422\n", + "Final response: 48900.4948\n", + "Raw spend: 52724.68783973594\n", + "After adstock: 52725.021173069275\n", + "After hill transform: 0.3421826430132367\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,523.85\n", + "Adstocked value: 4,524.19\n", + "Saturated value: 0.0141\n", + "Final response: 948.2032\n", + "Raw spend: 4523.8536221737895\n", + "After adstock: 4524.186955507123\n", + "After hill transform: 0.014115305110898016\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,141.20\n", + "Adstocked value: 8,141.37\n", + "Saturated value: 0.3878\n", + "Final response: 10851.9328\n", + "Raw spend: 8141.195684488187\n", + "After adstock: 8141.372155076422\n", + "After hill transform: 0.3878129228799333\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,996.37\n", + "Adstocked value: 12,997.59\n", + "Saturated value: 0.0005\n", + "Final response: 257.6994\n", + "Raw spend: 12996.366246010728\n", + "After adstock: 12997.58846823295\n", + "After hill transform: 0.0004771002243372235\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.38\n", + "Adstocked value: 52,727.71\n", + "Saturated value: 0.3422\n", + "Final response: 48901.4572\n", + "Raw spend: 52727.377362689745\n", + "After adstock: 52727.71069602308\n", + "After hill transform: 0.3421893768677612\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,652.32\n", + "Adstocked value: 4,652.65\n", + "Saturated value: 0.0152\n", + "Final response: 1019.6332\n", + "Raw spend: 4652.3156074324515\n", + "After adstock: 4652.648940765785\n", + "After hill transform: 0.015178638911466551\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,680.53\n", + "Adstocked value: 7,680.71\n", + "Saturated value: 0.3502\n", + "Final response: 9799.3560\n", + "Raw spend: 7680.528928097846\n", + "After adstock: 7680.705398686081\n", + "After hill transform: 0.35019723731389946\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,029.32\n", + "Adstocked value: 13,030.54\n", + "Saturated value: 0.0005\n", + "Final response: 259.6612\n", + "Raw spend: 13029.317770828515\n", + "After adstock: 13030.539993050737\n", + "After hill transform: 0.0004807322015866878\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.65\n", + "Adstocked value: 52,727.98\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5534\n", + "Raw spend: 52727.646314985126\n", + "After adstock: 52727.97964831846\n", + "After hill transform: 0.3421900502378191\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,665.16\n", + "Adstocked value: 4,665.50\n", + "Saturated value: 0.0153\n", + "Final response: 1026.9477\n", + "Raw spend: 4665.161805958318\n", + "After adstock: 4665.495139291651\n", + "After hill transform: 0.015287525107974168\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,634.46\n", + "Adstocked value: 7,634.64\n", + "Saturated value: 0.3464\n", + "Final response: 9693.3097\n", + "Raw spend: 7634.462252458812\n", + "After adstock: 7634.638723047047\n", + "After hill transform: 0.3464074880113902\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,029.32\n", + "Adstocked value: 13,030.54\n", + "Saturated value: 0.0005\n", + "Final response: 259.6612\n", + "Raw spend: 13029.317770843416\n", + "After adstock: 13030.539993065639\n", + "After hill transform: 0.00048073220158833445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.65\n", + "Adstocked value: 52,727.98\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5534\n", + "Raw spend: 52727.646314985126\n", + "After adstock: 52727.97964831846\n", + "After hill transform: 0.3421900502378191\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,665.16\n", + "Adstocked value: 4,665.50\n", + "Saturated value: 0.0153\n", + "Final response: 1026.9477\n", + "Raw spend: 4665.161805958318\n", + "After adstock: 4665.495139291651\n", + "After hill transform: 0.015287525107974168\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,634.46\n", + "Adstocked value: 7,634.64\n", + "Saturated value: 0.3464\n", + "Final response: 9693.3097\n", + "Raw spend: 7634.462252458812\n", + "After adstock: 7634.638723047047\n", + "After hill transform: 0.3464074880113902\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,029.32\n", + "Adstocked value: 13,030.54\n", + "Saturated value: 0.0005\n", + "Final response: 259.6612\n", + "Raw spend: 13029.317770828515\n", + "After adstock: 13030.539993050737\n", + "After hill transform: 0.0004807322015866878\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.65\n", + "Adstocked value: 52,727.98\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5534\n", + "Raw spend: 52727.64631500003\n", + "After adstock: 52727.97964833336\n", + "After hill transform: 0.34219005023785637\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,665.16\n", + "Adstocked value: 4,665.50\n", + "Saturated value: 0.0153\n", + "Final response: 1026.9477\n", + "Raw spend: 4665.161805958318\n", + "After adstock: 4665.495139291651\n", + "After hill transform: 0.015287525107974168\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,634.46\n", + "Adstocked value: 7,634.64\n", + "Saturated value: 0.3464\n", + "Final response: 9693.3097\n", + "Raw spend: 7634.462252458812\n", + "After adstock: 7634.638723047047\n", + "After hill transform: 0.3464074880113902\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,029.32\n", + "Adstocked value: 13,030.54\n", + "Saturated value: 0.0005\n", + "Final response: 259.6612\n", + "Raw spend: 13029.317770828515\n", + "After adstock: 13030.539993050737\n", + "After hill transform: 0.0004807322015866878\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.65\n", + "Adstocked value: 52,727.98\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5534\n", + "Raw spend: 52727.646314985126\n", + "After adstock: 52727.97964831846\n", + "After hill transform: 0.3421900502378191\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,665.16\n", + "Adstocked value: 4,665.50\n", + "Saturated value: 0.0153\n", + "Final response: 1026.9477\n", + "Raw spend: 4665.161805973219\n", + "After adstock: 4665.495139306552\n", + "After hill transform: 0.015287525108100742\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,634.46\n", + "Adstocked value: 7,634.64\n", + "Saturated value: 0.3464\n", + "Final response: 9693.3097\n", + "Raw spend: 7634.462252458812\n", + "After adstock: 7634.638723047047\n", + "After hill transform: 0.3464074880113902\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,029.32\n", + "Adstocked value: 13,030.54\n", + "Saturated value: 0.0005\n", + "Final response: 259.6612\n", + "Raw spend: 13029.317770828515\n", + "After adstock: 13030.539993050737\n", + "After hill transform: 0.0004807322015866878\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.65\n", + "Adstocked value: 52,727.98\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5534\n", + "Raw spend: 52727.646314985126\n", + "After adstock: 52727.97964831846\n", + "After hill transform: 0.3421900502378191\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,665.16\n", + "Adstocked value: 4,665.50\n", + "Saturated value: 0.0153\n", + "Final response: 1026.9477\n", + "Raw spend: 4665.161805958318\n", + "After adstock: 4665.495139291651\n", + "After hill transform: 0.015287525107974168\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,634.46\n", + "Adstocked value: 7,634.64\n", + "Saturated value: 0.3464\n", + "Final response: 9693.3097\n", + "Raw spend: 7634.462252473713\n", + "After adstock: 7634.638723061948\n", + "After hill transform: 0.34640748801261656\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 9,371.49\n", + "Adstocked value: 9,372.71\n", + "Saturated value: 0.0002\n", + "Final response: 96.7678\n", + "Raw spend: 9371.487706144311\n", + "After adstock: 9372.709928366534\n", + "After hill transform: 0.0001791541835214096\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,697.78\n", + "Adstocked value: 52,698.12\n", + "Saturated value: 0.3421\n", + "Final response: 48890.8663\n", + "Raw spend: 52697.783831411376\n", + "After adstock: 52698.11716474471\n", + "After hill transform: 0.34211526707938134\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,239.45\n", + "Adstocked value: 3,239.79\n", + "Saturated value: 0.0059\n", + "Final response: 396.9329\n", + "Raw spend: 3239.45335650127\n", + "After adstock: 3239.7866898346033\n", + "After hill transform: 0.00590889019194089\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.863248397434\n", + "After adstock: 12748.03971898567\n", + "After hill transform: 0.6874038368912276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,663.53\n", + "Adstocked value: 12,664.76\n", + "Saturated value: 0.0004\n", + "Final response: 238.4346\n", + "Raw spend: 12663.534764360094\n", + "After adstock: 12664.756986582317\n", + "After hill transform: 0.0004414337080448403\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,724.66\n", + "Adstocked value: 52,724.99\n", + "Saturated value: 0.3422\n", + "Final response: 48900.4849\n", + "Raw spend: 52724.66006662775\n", + "After adstock: 52724.99339996109\n", + "After hill transform: 0.34218257347525527\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,522.59\n", + "Adstocked value: 4,522.92\n", + "Saturated value: 0.0141\n", + "Final response: 947.5165\n", + "Raw spend: 4522.590961012613\n", + "After adstock: 4522.924294345946\n", + "After hill transform: 0.01410508286859923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,145.80\n", + "Adstocked value: 8,145.98\n", + "Saturated value: 0.3882\n", + "Final response: 10862.3645\n", + "Raw spend: 8145.802352052674\n", + "After adstock: 8145.978822640909\n", + "After hill transform: 0.3881857169392435\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,992.74\n", + "Adstocked value: 12,993.96\n", + "Saturated value: 0.0005\n", + "Final response: 257.4841\n", + "Raw spend: 12992.739470181672\n", + "After adstock: 12993.961692403895\n", + "After hill transform: 0.0004767015939625414\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.35\n", + "Adstocked value: 52,727.68\n", + "Saturated value: 0.3422\n", + "Final response: 48901.4466\n", + "Raw spend: 52727.347690149385\n", + "After adstock: 52727.68102348272\n", + "After hill transform: 0.3421893025770908\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,650.90\n", + "Adstocked value: 4,651.24\n", + "Saturated value: 0.0152\n", + "Final response: 1018.8318\n", + "Raw spend: 4650.904721463748\n", + "After adstock: 4651.238054797081\n", + "After hill transform: 0.0151667084398529\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,685.60\n", + "Adstocked value: 7,685.77\n", + "Saturated value: 0.3506\n", + "Final response: 9811.0148\n", + "Raw spend: 7685.596262418198\n", + "After adstock: 7685.772733006434\n", + "After hill transform: 0.3506138842489255\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,025.66\n", + "Adstocked value: 13,026.88\n", + "Saturated value: 0.0005\n", + "Final response: 259.4430\n", + "Raw spend: 13025.659940763831\n", + "After adstock: 13026.882162986054\n", + "After hill transform: 0.0004803281239093521\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.62\n", + "Adstocked value: 52,727.95\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5427\n", + "Raw spend: 52727.616452501556\n", + "After adstock: 52727.94978583489\n", + "After hill transform: 0.34218997547190155\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,663.74\n", + "Adstocked value: 4,664.07\n", + "Saturated value: 0.0153\n", + "Final response: 1026.1344\n", + "Raw spend: 4663.73609750886\n", + "After adstock: 4664.0694308421935\n", + "After hill transform: 0.015275417606069252\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,639.58\n", + "Adstocked value: 7,639.75\n", + "Saturated value: 0.3468\n", + "Final response: 9705.0858\n", + "Raw spend: 7639.575653454751\n", + "After adstock: 7639.752124042986\n", + "After hill transform: 0.34682832495871296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,025.66\n", + "Adstocked value: 13,026.88\n", + "Saturated value: 0.0005\n", + "Final response: 259.4430\n", + "Raw spend: 13025.659940778733\n", + "After adstock: 13026.882163000955\n", + "After hill transform: 0.0004803281239109978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.62\n", + "Adstocked value: 52,727.95\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5427\n", + "Raw spend: 52727.616452501556\n", + "After adstock: 52727.94978583489\n", + "After hill transform: 0.34218997547190155\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,663.74\n", + "Adstocked value: 4,664.07\n", + "Saturated value: 0.0153\n", + "Final response: 1026.1344\n", + "Raw spend: 4663.73609750886\n", + "After adstock: 4664.0694308421935\n", + "After hill transform: 0.015275417606069252\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,639.58\n", + "Adstocked value: 7,639.75\n", + "Saturated value: 0.3468\n", + "Final response: 9705.0858\n", + "Raw spend: 7639.575653454751\n", + "After adstock: 7639.752124042986\n", + "After hill transform: 0.34682832495871296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,025.66\n", + "Adstocked value: 13,026.88\n", + "Saturated value: 0.0005\n", + "Final response: 259.4430\n", + "Raw spend: 13025.659940763831\n", + "After adstock: 13026.882162986054\n", + "After hill transform: 0.0004803281239093521\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.62\n", + "Adstocked value: 52,727.95\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5427\n", + "Raw spend: 52727.61645251646\n", + "After adstock: 52727.94978584979\n", + "After hill transform: 0.3421899754719388\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,663.74\n", + "Adstocked value: 4,664.07\n", + "Saturated value: 0.0153\n", + "Final response: 1026.1344\n", + "Raw spend: 4663.73609750886\n", + "After adstock: 4664.0694308421935\n", + "After hill transform: 0.015275417606069252\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,639.58\n", + "Adstocked value: 7,639.75\n", + "Saturated value: 0.3468\n", + "Final response: 9705.0858\n", + "Raw spend: 7639.575653454751\n", + "After adstock: 7639.752124042986\n", + "After hill transform: 0.34682832495871296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,025.66\n", + "Adstocked value: 13,026.88\n", + "Saturated value: 0.0005\n", + "Final response: 259.4430\n", + "Raw spend: 13025.659940763831\n", + "After adstock: 13026.882162986054\n", + "After hill transform: 0.0004803281239093521\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.62\n", + "Adstocked value: 52,727.95\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5427\n", + "Raw spend: 52727.616452501556\n", + "After adstock: 52727.94978583489\n", + "After hill transform: 0.34218997547190155\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,663.74\n", + "Adstocked value: 4,664.07\n", + "Saturated value: 0.0153\n", + "Final response: 1026.1344\n", + "Raw spend: 4663.736097523762\n", + "After adstock: 4664.069430857095\n", + "After hill transform: 0.015275417606195765\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,639.58\n", + "Adstocked value: 7,639.75\n", + "Saturated value: 0.3468\n", + "Final response: 9705.0858\n", + "Raw spend: 7639.575653454751\n", + "After adstock: 7639.752124042986\n", + "After hill transform: 0.34682832495871296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,025.66\n", + "Adstocked value: 13,026.88\n", + "Saturated value: 0.0005\n", + "Final response: 259.4430\n", + "Raw spend: 13025.659940763831\n", + "After adstock: 13026.882162986054\n", + "After hill transform: 0.0004803281239093521\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.62\n", + "Adstocked value: 52,727.95\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5427\n", + "Raw spend: 52727.616452501556\n", + "After adstock: 52727.94978583489\n", + "After hill transform: 0.34218997547190155\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,663.74\n", + "Adstocked value: 4,664.07\n", + "Saturated value: 0.0153\n", + "Final response: 1026.1344\n", + "Raw spend: 4663.73609750886\n", + "After adstock: 4664.0694308421935\n", + "After hill transform: 0.015275417606069252\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,639.58\n", + "Adstocked value: 7,639.75\n", + "Saturated value: 0.3468\n", + "Final response: 9705.0858\n", + "Raw spend: 7639.575653469652\n", + "After adstock: 7639.752124057887\n", + "After hill transform: 0.34682832495993926\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 9,371.68\n", + "Adstocked value: 9,372.90\n", + "Saturated value: 0.0002\n", + "Final response: 96.7737\n", + "Raw spend: 9371.678130773684\n", + "After adstock: 9372.900352995906\n", + "After hill transform: 0.00017916508905164573\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,697.79\n", + "Adstocked value: 52,698.12\n", + "Saturated value: 0.3421\n", + "Final response: 48890.8684\n", + "Raw spend: 52697.789520724094\n", + "After adstock: 52698.12285405743\n", + "After hill transform: 0.3421152813301375\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,239.26\n", + "Adstocked value: 3,239.59\n", + "Saturated value: 0.0059\n", + "Final response: 396.8700\n", + "Raw spend: 3239.2572444024036\n", + "After adstock: 3239.590577735737\n", + "After hill transform: 0.005907954189526712\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.863248330581\n", + "After adstock: 12748.039718918817\n", + "After hill transform: 0.6874038368881\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,660.26\n", + "Adstocked value: 12,661.48\n", + "Saturated value: 0.0004\n", + "Final response: 238.2501\n", + "Raw spend: 12660.261759764817\n", + "After adstock: 12661.48398198704\n", + "After hill transform: 0.0004410920886743189\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,724.63\n", + "Adstocked value: 52,724.97\n", + "Saturated value: 0.3422\n", + "Final response: 48900.4755\n", + "Raw spend: 52724.633759323806\n", + "After adstock: 52724.96709265714\n", + "After hill transform: 0.34218250760730967\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,521.29\n", + "Adstocked value: 4,521.62\n", + "Saturated value: 0.0141\n", + "Final response: 946.8083\n", + "Raw spend: 4521.288212198215\n", + "After adstock: 4521.621545531548\n", + "After hill transform: 0.014094540744946607\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,150.40\n", + "Adstocked value: 8,150.58\n", + "Saturated value: 0.3886\n", + "Final response: 10872.7835\n", + "Raw spend: 8150.404412942334\n", + "After adstock: 8150.580883530569\n", + "After hill transform: 0.38855805835793117\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,989.12\n", + "Adstocked value: 12,990.34\n", + "Saturated value: 0.0005\n", + "Final response: 257.2694\n", + "Raw spend: 12989.12012266393\n", + "After adstock: 12990.342344886152\n", + "After hill transform: 0.00047630400114527543\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.32\n", + "Adstocked value: 52,727.65\n", + "Saturated value: 0.3422\n", + "Final response: 48901.4360\n", + "Raw spend: 52727.31818318378\n", + "After adstock: 52727.651516517115\n", + "After hill transform: 0.34218922870093355\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,649.49\n", + "Adstocked value: 4,649.82\n", + "Saturated value: 0.0152\n", + "Final response: 1018.0293\n", + "Raw spend: 4649.491308977796\n", + "After adstock: 4649.824642311129\n", + "After hill transform: 0.015154762236884533\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,690.66\n", + "Adstocked value: 7,690.83\n", + "Saturated value: 0.3510\n", + "Final response: 9822.6606\n", + "Raw spend: 7690.658529403509\n", + "After adstock: 7690.834999991745\n", + "After hill transform: 0.35103006769164086\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,022.01\n", + "Adstocked value: 13,023.23\n", + "Saturated value: 0.0005\n", + "Final response: 259.2250\n", + "Raw spend: 13022.005958953841\n", + "After adstock: 13023.228181176064\n", + "After hill transform: 0.0004799246971376592\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.59\n", + "Adstocked value: 52,727.92\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5320\n", + "Raw spend: 52727.58662556978\n", + "After adstock: 52727.91995890311\n", + "After hill transform: 0.3421899007949596\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,662.31\n", + "Adstocked value: 4,662.64\n", + "Saturated value: 0.0153\n", + "Final response: 1025.3221\n", + "Raw spend: 4662.311618655754\n", + "After adstock: 4662.644951989087\n", + "After hill transform: 0.015263326281892198\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,644.68\n", + "Adstocked value: 7,644.86\n", + "Saturated value: 0.3472\n", + "Final response: 9716.8488\n", + "Raw spend: 7644.683941049627\n", + "After adstock: 7644.860411637862\n", + "After hill transform: 0.3472486989441074\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,022.01\n", + "Adstocked value: 13,023.23\n", + "Saturated value: 0.0005\n", + "Final response: 259.2250\n", + "Raw spend: 13022.005958968743\n", + "After adstock: 13023.228181190965\n", + "After hill transform: 0.0004799246971393039\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.59\n", + "Adstocked value: 52,727.92\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5320\n", + "Raw spend: 52727.58662556978\n", + "After adstock: 52727.91995890311\n", + "After hill transform: 0.3421899007949596\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,662.31\n", + "Adstocked value: 4,662.64\n", + "Saturated value: 0.0153\n", + "Final response: 1025.3221\n", + "Raw spend: 4662.311618655754\n", + "After adstock: 4662.644951989087\n", + "After hill transform: 0.015263326281892198\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,644.68\n", + "Adstocked value: 7,644.86\n", + "Saturated value: 0.3472\n", + "Final response: 9716.8488\n", + "Raw spend: 7644.683941049627\n", + "After adstock: 7644.860411637862\n", + "After hill transform: 0.3472486989441074\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,022.01\n", + "Adstocked value: 13,023.23\n", + "Saturated value: 0.0005\n", + "Final response: 259.2250\n", + "Raw spend: 13022.005958953841\n", + "After adstock: 13023.228181176064\n", + "After hill transform: 0.0004799246971376592\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.59\n", + "Adstocked value: 52,727.92\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5320\n", + "Raw spend: 52727.58662558468\n", + "After adstock: 52727.91995891801\n", + "After hill transform: 0.3421899007949969\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,662.31\n", + "Adstocked value: 4,662.64\n", + "Saturated value: 0.0153\n", + "Final response: 1025.3221\n", + "Raw spend: 4662.311618655754\n", + "After adstock: 4662.644951989087\n", + "After hill transform: 0.015263326281892198\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,644.68\n", + "Adstocked value: 7,644.86\n", + "Saturated value: 0.3472\n", + "Final response: 9716.8488\n", + "Raw spend: 7644.683941049627\n", + "After adstock: 7644.860411637862\n", + "After hill transform: 0.3472486989441074\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,022.01\n", + "Adstocked value: 13,023.23\n", + "Saturated value: 0.0005\n", + "Final response: 259.2250\n", + "Raw spend: 13022.005958953841\n", + "After adstock: 13023.228181176064\n", + "After hill transform: 0.0004799246971376592\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.59\n", + "Adstocked value: 52,727.92\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5320\n", + "Raw spend: 52727.58662556978\n", + "After adstock: 52727.91995890311\n", + "After hill transform: 0.3421899007949596\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,662.31\n", + "Adstocked value: 4,662.64\n", + "Saturated value: 0.0153\n", + "Final response: 1025.3221\n", + "Raw spend: 4662.311618670655\n", + "After adstock: 4662.644952003988\n", + "After hill transform: 0.01526332628201865\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,644.68\n", + "Adstocked value: 7,644.86\n", + "Saturated value: 0.3472\n", + "Final response: 9716.8488\n", + "Raw spend: 7644.683941049627\n", + "After adstock: 7644.860411637862\n", + "After hill transform: 0.3472486989441074\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,022.01\n", + "Adstocked value: 13,023.23\n", + "Saturated value: 0.0005\n", + "Final response: 259.2250\n", + "Raw spend: 13022.005958953841\n", + "After adstock: 13023.228181176064\n", + "After hill transform: 0.0004799246971376592\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.59\n", + "Adstocked value: 52,727.92\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5320\n", + "Raw spend: 52727.58662556978\n", + "After adstock: 52727.91995890311\n", + "After hill transform: 0.3421899007949596\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,662.31\n", + "Adstocked value: 4,662.64\n", + "Saturated value: 0.0153\n", + "Final response: 1025.3221\n", + "Raw spend: 4662.311618655754\n", + "After adstock: 4662.644951989087\n", + "After hill transform: 0.015263326281892198\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,644.68\n", + "Adstocked value: 7,644.86\n", + "Saturated value: 0.3472\n", + "Final response: 9716.8488\n", + "Raw spend: 7644.683941064528\n", + "After adstock: 7644.860411652763\n", + "After hill transform: 0.3472486989453336\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 9,371.67\n", + "Adstocked value: 9,372.89\n", + "Saturated value: 0.0002\n", + "Final response: 96.7733\n", + "Raw spend: 9371.667360173768\n", + "After adstock: 9372.88958239599\n", + "After hill transform: 0.0001791644722125854\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,697.80\n", + "Adstocked value: 52,698.13\n", + "Saturated value: 0.3421\n", + "Final response: 48890.8705\n", + "Raw spend: 52697.79560254685\n", + "After adstock: 52698.12893588019\n", + "After hill transform: 0.3421152965640629\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,239.26\n", + "Adstocked value: 3,239.60\n", + "Saturated value: 0.0059\n", + "Final response: 396.8715\n", + "Raw spend: 3239.261931156793\n", + "After adstock: 3239.5952644901263\n", + "After hill transform: 0.005907976557376002\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.863248397434\n", + "After adstock: 12748.03971898567\n", + "After hill transform: 0.6874038368912276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,656.97\n", + "Adstocked value: 12,658.19\n", + "Saturated value: 0.0004\n", + "Final response: 238.0648\n", + "Raw spend: 12656.972099075834\n", + "After adstock: 12658.194321298057\n", + "After hill transform: 0.0004407489082124935\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,724.61\n", + "Adstocked value: 52,724.94\n", + "Saturated value: 0.3422\n", + "Final response: 48900.4661\n", + "Raw spend: 52724.607523267485\n", + "After adstock: 52724.94085660082\n", + "After hill transform: 0.3421824419177264\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,520.01\n", + "Adstocked value: 4,520.34\n", + "Saturated value: 0.0141\n", + "Final response: 946.1120\n", + "Raw spend: 4520.006649905858\n", + "After adstock: 4520.339983239191\n", + "After hill transform: 0.014084174684562837\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,155.00\n", + "Adstocked value: 8,155.18\n", + "Saturated value: 0.3889\n", + "Final response: 10883.1898\n", + "Raw spend: 8155.001871784408\n", + "After adstock: 8155.178342372643\n", + "After hill transform: 0.3889299473782057\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,985.50\n", + "Adstocked value: 12,986.72\n", + "Saturated value: 0.0005\n", + "Final response: 257.0548\n", + "Raw spend: 12985.502572966041\n", + "After adstock: 12986.724795188264\n", + "After hill transform: 0.00047590682645848526\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.29\n", + "Adstocked value: 52,727.62\n", + "Saturated value: 0.3422\n", + "Final response: 48901.4255\n", + "Raw spend: 52727.28871533955\n", + "After adstock: 52727.622048672885\n", + "After hill transform: 0.3421891549226902\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,648.08\n", + "Adstocked value: 4,648.41\n", + "Saturated value: 0.0151\n", + "Final response: 1017.2290\n", + "Raw spend: 4648.081121780764\n", + "After adstock: 4648.414455114097\n", + "After hill transform: 0.015142848912101985\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,695.72\n", + "Adstocked value: 7,695.89\n", + "Saturated value: 0.3514\n", + "Final response: 9834.2934\n", + "Raw spend: 7695.715734123105\n", + "After adstock: 7695.89220471134\n", + "After hill transform: 0.3514457876035564\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,018.36\n", + "Adstocked value: 13,019.58\n", + "Saturated value: 0.0005\n", + "Final response: 259.0075\n", + "Raw spend: 13018.355620355062\n", + "After adstock: 13019.577842577284\n", + "After hill transform: 0.00047952189787671347\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.89\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5214\n", + "Raw spend: 52727.556834546755\n", + "After adstock: 52727.89016788009\n", + "After hill transform: 0.34218982620788724\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,660.89\n", + "Adstocked value: 4,661.22\n", + "Saturated value: 0.0153\n", + "Final response: 1024.5111\n", + "Raw spend: 4660.888568968255\n", + "After adstock: 4661.221902301588\n", + "After hill transform: 0.015251252812654333\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,649.79\n", + "Adstocked value: 7,649.96\n", + "Saturated value: 0.3477\n", + "Final response: 9728.5989\n", + "Raw spend: 7649.787120356975\n", + "After adstock: 7649.96359094521\n", + "After hill transform: 0.34766860989266907\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,021.64\n", + "Adstocked value: 13,022.86\n", + "Saturated value: 0.0005\n", + "Final response: 259.2033\n", + "Raw spend: 13021.640925093963\n", + "After adstock: 13022.863147316186\n", + "After hill transform: 0.00047988440708036126\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.58\n", + "Adstocked value: 52,727.92\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5310\n", + "Raw spend: 52727.58364646747\n", + "After adstock: 52727.91697980081\n", + "After hill transform: 0.34218989333625394\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,662.17\n", + "Adstocked value: 4,662.50\n", + "Saturated value: 0.0153\n", + "Final response: 1025.2410\n", + "Raw spend: 4662.1693136870035\n", + "After adstock: 4662.502647020337\n", + "After hill transform: 0.015262118677537266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,645.19\n", + "Adstocked value: 7,645.37\n", + "Saturated value: 0.3473\n", + "Final response: 9718.0239\n", + "Raw spend: 7645.194258980361\n", + "After adstock: 7645.370729568596\n", + "After hill transform: 0.34729069196808043\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,021.64\n", + "Adstocked value: 13,022.86\n", + "Saturated value: 0.0005\n", + "Final response: 259.2033\n", + "Raw spend: 13021.640925108864\n", + "After adstock: 13022.863147331087\n", + "After hill transform: 0.0004798844070820059\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.58\n", + "Adstocked value: 52,727.92\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5310\n", + "Raw spend: 52727.58364646747\n", + "After adstock: 52727.91697980081\n", + "After hill transform: 0.34218989333625394\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,662.17\n", + "Adstocked value: 4,662.50\n", + "Saturated value: 0.0153\n", + "Final response: 1025.2410\n", + "Raw spend: 4662.1693136870035\n", + "After adstock: 4662.502647020337\n", + "After hill transform: 0.015262118677537266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,645.19\n", + "Adstocked value: 7,645.37\n", + "Saturated value: 0.3473\n", + "Final response: 9718.0239\n", + "Raw spend: 7645.194258980361\n", + "After adstock: 7645.370729568596\n", + "After hill transform: 0.34729069196808043\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,021.64\n", + "Adstocked value: 13,022.86\n", + "Saturated value: 0.0005\n", + "Final response: 259.2033\n", + "Raw spend: 13021.640925093963\n", + "After adstock: 13022.863147316186\n", + "After hill transform: 0.00047988440708036126\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.58\n", + "Adstocked value: 52,727.92\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5310\n", + "Raw spend: 52727.58364648237\n", + "After adstock: 52727.91697981571\n", + "After hill transform: 0.34218989333629124\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,662.17\n", + "Adstocked value: 4,662.50\n", + "Saturated value: 0.0153\n", + "Final response: 1025.2410\n", + "Raw spend: 4662.1693136870035\n", + "After adstock: 4662.502647020337\n", + "After hill transform: 0.015262118677537266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,645.19\n", + "Adstocked value: 7,645.37\n", + "Saturated value: 0.3473\n", + "Final response: 9718.0239\n", + "Raw spend: 7645.194258980361\n", + "After adstock: 7645.370729568596\n", + "After hill transform: 0.34729069196808043\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,021.64\n", + "Adstocked value: 13,022.86\n", + "Saturated value: 0.0005\n", + "Final response: 259.2033\n", + "Raw spend: 13021.640925093963\n", + "After adstock: 13022.863147316186\n", + "After hill transform: 0.00047988440708036126\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.58\n", + "Adstocked value: 52,727.92\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5310\n", + "Raw spend: 52727.58364646747\n", + "After adstock: 52727.91697980081\n", + "After hill transform: 0.34218989333625394\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,662.17\n", + "Adstocked value: 4,662.50\n", + "Saturated value: 0.0153\n", + "Final response: 1025.2410\n", + "Raw spend: 4662.169313701905\n", + "After adstock: 4662.502647035238\n", + "After hill transform: 0.015262118677663711\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,645.19\n", + "Adstocked value: 7,645.37\n", + "Saturated value: 0.3473\n", + "Final response: 9718.0239\n", + "Raw spend: 7645.194258980361\n", + "After adstock: 7645.370729568596\n", + "After hill transform: 0.34729069196808043\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,021.64\n", + "Adstocked value: 13,022.86\n", + "Saturated value: 0.0005\n", + "Final response: 259.2033\n", + "Raw spend: 13021.640925093963\n", + "After adstock: 13022.863147316186\n", + "After hill transform: 0.00047988440708036126\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.58\n", + "Adstocked value: 52,727.92\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5310\n", + "Raw spend: 52727.58364646747\n", + "After adstock: 52727.91697980081\n", + "After hill transform: 0.34218989333625394\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,662.17\n", + "Adstocked value: 4,662.50\n", + "Saturated value: 0.0153\n", + "Final response: 1025.2410\n", + "Raw spend: 4662.1693136870035\n", + "After adstock: 4662.502647020337\n", + "After hill transform: 0.015262118677537266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,645.19\n", + "Adstocked value: 7,645.37\n", + "Saturated value: 0.3473\n", + "Final response: 9718.0239\n", + "Raw spend: 7645.194258995262\n", + "After adstock: 7645.370729583497\n", + "After hill transform: 0.34729069196930656\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 9,368.98\n", + "Adstocked value: 9,370.21\n", + "Saturated value: 0.0002\n", + "Final response: 96.6904\n", + "Raw spend: 9368.98414688685\n", + "After adstock: 9370.206369109073\n", + "After hill transform: 0.00017901084695823297\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,697.77\n", + "Adstocked value: 52,698.10\n", + "Saturated value: 0.3421\n", + "Final response: 48890.8605\n", + "Raw spend: 52697.76762170119\n", + "After adstock: 52698.100955034526\n", + "After hill transform: 0.3421152264768203\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,241.97\n", + "Adstocked value: 3,242.31\n", + "Saturated value: 0.0059\n", + "Final response: 397.7413\n", + "Raw spend: 3241.9731272457607\n", + "After adstock: 3242.306460579094\n", + "After hill transform: 0.005920924609621657\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.863248396965\n", + "After adstock: 12748.039718985201\n", + "After hill transform: 0.6874038368912057\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,656.38\n", + "Adstocked value: 12,657.60\n", + "Saturated value: 0.0004\n", + "Final response: 238.0311\n", + "Raw spend: 12656.375247273252\n", + "After adstock: 12657.597469495475\n", + "After hill transform: 0.00044068666313356995\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,724.60\n", + "Adstocked value: 52,724.94\n", + "Saturated value: 0.3422\n", + "Final response: 48900.4642\n", + "Raw spend: 52724.602043990846\n", + "After adstock: 52724.93537732418\n", + "After hill transform: 0.34218242819876343\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,520.15\n", + "Adstocked value: 4,520.48\n", + "Saturated value: 0.0141\n", + "Final response: 946.1897\n", + "Raw spend: 4520.149695042879\n", + "After adstock: 4520.483028376212\n", + "After hill transform: 0.0140853314941691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,155.46\n", + "Adstocked value: 8,155.64\n", + "Saturated value: 0.3890\n", + "Final response: 10884.2293\n", + "Raw spend: 8155.461157922022\n", + "After adstock: 8155.637628510257\n", + "After hill transform: 0.3889670946808266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,985.11\n", + "Adstocked value: 12,986.34\n", + "Saturated value: 0.0005\n", + "Final response: 257.0318\n", + "Raw spend: 12985.114357311892\n", + "After adstock: 12986.336579534114\n", + "After hill transform: 0.00047586421694611596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.29\n", + "Adstocked value: 52,727.62\n", + "Saturated value: 0.3422\n", + "Final response: 48901.4243\n", + "Raw spend: 52727.28548621981\n", + "After adstock: 52727.61881955314\n", + "After hill transform: 0.34218914683798474\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,647.97\n", + "Adstocked value: 4,648.30\n", + "Saturated value: 0.0151\n", + "Final response: 1017.1644\n", + "Raw spend: 4647.967351822591\n", + "After adstock: 4648.300685155924\n", + "After hill transform: 0.015141888022987103\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,696.22\n", + "Adstocked value: 7,696.40\n", + "Saturated value: 0.3515\n", + "Final response: 9835.4555\n", + "Raw spend: 7696.2209488745275\n", + "After adstock: 7696.397419462763\n", + "After hill transform: 0.3514873153999264\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,017.99\n", + "Adstocked value: 13,019.21\n", + "Saturated value: 0.0005\n", + "Final response: 258.9856\n", + "Raw spend: 13017.988268315756\n", + "After adstock: 13019.210490537978\n", + "After hill transform: 0.0004794813746166874\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.55\n", + "Adstocked value: 52,727.89\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5203\n", + "Raw spend: 52727.5538304427\n", + "After adstock: 52727.88716377604\n", + "After hill transform: 0.3421898186865818\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,660.75\n", + "Adstocked value: 4,661.08\n", + "Saturated value: 0.0153\n", + "Final response: 1024.4316\n", + "Raw spend: 4660.7491175005625\n", + "After adstock: 4661.082450833896\n", + "After hill transform: 0.015250069983220354\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,650.30\n", + "Adstocked value: 7,650.47\n", + "Saturated value: 0.3477\n", + "Final response: 9729.7727\n", + "Raw spend: 7650.296927969778\n", + "After adstock: 7650.473398558013\n", + "After hill transform: 0.3477105566298395\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,021.28\n", + "Adstocked value: 13,022.50\n", + "Saturated value: 0.0005\n", + "Final response: 259.1815\n", + "Raw spend: 13021.275659416142\n", + "After adstock: 13022.497881638365\n", + "After hill transform: 0.00047984409369020056\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.58\n", + "Adstocked value: 52,727.91\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5299\n", + "Raw spend: 52727.580664864996\n", + "After adstock: 52727.91399819833\n", + "After hill transform: 0.3421898858712883\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,662.03\n", + "Adstocked value: 4,662.36\n", + "Saturated value: 0.0153\n", + "Final response: 1025.1600\n", + "Raw spend: 4662.027294068359\n", + "After adstock: 4662.360627401692\n", + "After hill transform: 0.015260913551709042\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,645.70\n", + "Adstocked value: 7,645.88\n", + "Saturated value: 0.3473\n", + "Final response: 9719.1988\n", + "Raw spend: 7645.704525879303\n", + "After adstock: 7645.880996467538\n", + "After hill transform: 0.3473326803657765\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,021.28\n", + "Adstocked value: 13,022.50\n", + "Saturated value: 0.0005\n", + "Final response: 259.1815\n", + "Raw spend: 13021.275659431043\n", + "After adstock: 13022.497881653266\n", + "After hill transform: 0.0004798440936918451\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.58\n", + "Adstocked value: 52,727.91\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5299\n", + "Raw spend: 52727.580664864996\n", + "After adstock: 52727.91399819833\n", + "After hill transform: 0.3421898858712883\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,662.03\n", + "Adstocked value: 4,662.36\n", + "Saturated value: 0.0153\n", + "Final response: 1025.1600\n", + "Raw spend: 4662.027294068359\n", + "After adstock: 4662.360627401692\n", + "After hill transform: 0.015260913551709042\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,645.70\n", + "Adstocked value: 7,645.88\n", + "Saturated value: 0.3473\n", + "Final response: 9719.1988\n", + "Raw spend: 7645.704525879303\n", + "After adstock: 7645.880996467538\n", + "After hill transform: 0.3473326803657765\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,021.28\n", + "Adstocked value: 13,022.50\n", + "Saturated value: 0.0005\n", + "Final response: 259.1815\n", + "Raw spend: 13021.275659416142\n", + "After adstock: 13022.497881638365\n", + "After hill transform: 0.00047984409369020056\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.58\n", + "Adstocked value: 52,727.91\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5299\n", + "Raw spend: 52727.5806648799\n", + "After adstock: 52727.91399821323\n", + "After hill transform: 0.3421898858713256\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,662.03\n", + "Adstocked value: 4,662.36\n", + "Saturated value: 0.0153\n", + "Final response: 1025.1600\n", + "Raw spend: 4662.027294068359\n", + "After adstock: 4662.360627401692\n", + "After hill transform: 0.015260913551709042\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,645.70\n", + "Adstocked value: 7,645.88\n", + "Saturated value: 0.3473\n", + "Final response: 9719.1988\n", + "Raw spend: 7645.704525879303\n", + "After adstock: 7645.880996467538\n", + "After hill transform: 0.3473326803657765\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,021.28\n", + "Adstocked value: 13,022.50\n", + "Saturated value: 0.0005\n", + "Final response: 259.1815\n", + "Raw spend: 13021.275659416142\n", + "After adstock: 13022.497881638365\n", + "After hill transform: 0.00047984409369020056\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.58\n", + "Adstocked value: 52,727.91\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5299\n", + "Raw spend: 52727.580664864996\n", + "After adstock: 52727.91399819833\n", + "After hill transform: 0.3421898858712883\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,662.03\n", + "Adstocked value: 4,662.36\n", + "Saturated value: 0.0153\n", + "Final response: 1025.1600\n", + "Raw spend: 4662.02729408326\n", + "After adstock: 4662.360627416593\n", + "After hill transform: 0.015260913551835483\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,645.70\n", + "Adstocked value: 7,645.88\n", + "Saturated value: 0.3473\n", + "Final response: 9719.1988\n", + "Raw spend: 7645.704525879303\n", + "After adstock: 7645.880996467538\n", + "After hill transform: 0.3473326803657765\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,021.28\n", + "Adstocked value: 13,022.50\n", + "Saturated value: 0.0005\n", + "Final response: 259.1815\n", + "Raw spend: 13021.275659416142\n", + "After adstock: 13022.497881638365\n", + "After hill transform: 0.00047984409369020056\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.58\n", + "Adstocked value: 52,727.91\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5299\n", + "Raw spend: 52727.580664864996\n", + "After adstock: 52727.91399819833\n", + "After hill transform: 0.3421898858712883\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,662.03\n", + "Adstocked value: 4,662.36\n", + "Saturated value: 0.0153\n", + "Final response: 1025.1600\n", + "Raw spend: 4662.027294068359\n", + "After adstock: 4662.360627401692\n", + "After hill transform: 0.015260913551709042\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,645.70\n", + "Adstocked value: 7,645.88\n", + "Saturated value: 0.3473\n", + "Final response: 9719.1988\n", + "Raw spend: 7645.704525894204\n", + "After adstock: 7645.8809964824395\n", + "After hill transform: 0.3473326803670027\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 9,368.93\n", + "Adstocked value: 9,370.16\n", + "Saturated value: 0.0002\n", + "Final response: 96.6888\n", + "Raw spend: 9368.934545386217\n", + "After adstock: 9370.15676760844\n", + "After hill transform: 0.0001790080078897965\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,697.78\n", + "Adstocked value: 52,698.11\n", + "Saturated value: 0.3421\n", + "Final response: 48890.8640\n", + "Raw spend: 52697.77729042934\n", + "After adstock: 52698.110623762674\n", + "After hill transform: 0.34211525069533744\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,242.01\n", + "Adstocked value: 3,242.35\n", + "Saturated value: 0.0059\n", + "Final response: 397.7541\n", + "Raw spend: 3242.013060060789\n", + "After adstock: 3242.3463933941225\n", + "After hill transform: 0.0059211154492448655\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.863248354424\n", + "After adstock: 12748.03971894266\n", + "After hill transform: 0.6874038368892156\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,656.04\n", + "Adstocked value: 12,657.26\n", + "Saturated value: 0.0004\n", + "Final response: 238.0123\n", + "Raw spend: 12656.041548013149\n", + "After adstock: 12657.263770235371\n", + "After hill transform: 0.00044065186452138717\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,724.60\n", + "Adstocked value: 52,724.93\n", + "Saturated value: 0.3422\n", + "Final response: 48900.4635\n", + "Raw spend: 52724.60032742143\n", + "After adstock: 52724.93366075477\n", + "After hill transform: 0.34218242390083226\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,520.03\n", + "Adstocked value: 4,520.36\n", + "Saturated value: 0.0141\n", + "Final response: 946.1224\n", + "Raw spend: 4520.025870667602\n", + "After adstock: 4520.359204000935\n", + "After hill transform: 0.014084330120026842\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,155.92\n", + "Adstocked value: 8,156.10\n", + "Saturated value: 0.3890\n", + "Final response: 10885.2686\n", + "Raw spend: 8155.920398126816\n", + "After adstock: 8156.096868715051\n", + "After hill transform: 0.38900423746584983\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,984.75\n", + "Adstocked value: 12,985.97\n", + "Saturated value: 0.0005\n", + "Final response: 257.0104\n", + "Raw spend: 12984.752248275843\n", + "After adstock: 12985.974470498066\n", + "After hill transform: 0.0004758244751154657\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.28\n", + "Adstocked value: 52,727.62\n", + "Saturated value: 0.3422\n", + "Final response: 48901.4233\n", + "Raw spend: 52727.28263112064\n", + "After adstock: 52727.61596445397\n", + "After hill transform: 0.3421891396897094\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,647.83\n", + "Adstocked value: 4,648.16\n", + "Saturated value: 0.0151\n", + "Final response: 1017.0849\n", + "Raw spend: 4647.827151728283\n", + "After adstock: 4648.160485061616\n", + "After hill transform: 0.015140703957949633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,696.73\n", + "Adstocked value: 7,696.90\n", + "Saturated value: 0.3515\n", + "Final response: 9836.6174\n", + "Raw spend: 7696.726113104054\n", + "After adstock: 7696.902583692289\n", + "After hill transform: 0.3515288385647415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,017.62\n", + "Adstocked value: 13,018.85\n", + "Saturated value: 0.0005\n", + "Final response: 258.9638\n", + "Raw spend: 13017.623318302112\n", + "After adstock: 13018.845540524335\n", + "After hill transform: 0.0004794411185856959\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.55\n", + "Adstocked value: 52,727.88\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5192\n", + "Raw spend: 52727.55086149056\n", + "After adstock: 52727.8841948239\n", + "After hill transform: 0.34218981125328507\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,660.61\n", + "Adstocked value: 4,660.94\n", + "Saturated value: 0.0152\n", + "Final response: 1024.3508\n", + "Raw spend: 4660.607279834351\n", + "After adstock: 4660.940613167684\n", + "After hill transform: 0.015248866970363368\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,650.81\n", + "Adstocked value: 7,650.98\n", + "Saturated value: 0.3478\n", + "Final response: 9730.9464\n", + "Raw spend: 7650.806684601778\n", + "After adstock: 7650.983155190013\n", + "After hill transform: 0.3477524987400262\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,020.91\n", + "Adstocked value: 13,022.13\n", + "Saturated value: 0.0005\n", + "Final response: 259.1597\n", + "Raw spend: 13020.910425304739\n", + "After adstock: 13022.132647526962\n", + "After hill transform: 0.00047980378603799137\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.58\n", + "Adstocked value: 52,727.91\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5288\n", + "Raw spend: 52727.577684527554\n", + "After adstock: 52727.91101786089\n", + "After hill transform: 0.3421898784094895\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.89\n", + "Adstocked value: 4,662.22\n", + "Saturated value: 0.0153\n", + "Final response: 1025.0791\n", + "Raw spend: 4661.885292644958\n", + "After adstock: 4662.218625978291\n", + "After hill transform: 0.015259708637246903\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,646.21\n", + "Adstocked value: 7,646.39\n", + "Saturated value: 0.3474\n", + "Final response: 9720.3736\n", + "Raw spend: 7646.214741751551\n", + "After adstock: 7646.391212339786\n", + "After hill transform: 0.34737466413712315\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,020.91\n", + "Adstocked value: 13,022.13\n", + "Saturated value: 0.0005\n", + "Final response: 259.1597\n", + "Raw spend: 13020.91042531964\n", + "After adstock: 13022.132647541863\n", + "After hill transform: 0.0004798037860396359\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.58\n", + "Adstocked value: 52,727.91\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5288\n", + "Raw spend: 52727.577684527554\n", + "After adstock: 52727.91101786089\n", + "After hill transform: 0.3421898784094895\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.89\n", + "Adstocked value: 4,662.22\n", + "Saturated value: 0.0153\n", + "Final response: 1025.0791\n", + "Raw spend: 4661.885292644958\n", + "After adstock: 4662.218625978291\n", + "After hill transform: 0.015259708637246903\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,646.21\n", + "Adstocked value: 7,646.39\n", + "Saturated value: 0.3474\n", + "Final response: 9720.3736\n", + "Raw spend: 7646.214741751551\n", + "After adstock: 7646.391212339786\n", + "After hill transform: 0.34737466413712315\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,020.91\n", + "Adstocked value: 13,022.13\n", + "Saturated value: 0.0005\n", + "Final response: 259.1597\n", + "Raw spend: 13020.910425304739\n", + "After adstock: 13022.132647526962\n", + "After hill transform: 0.00047980378603799137\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.58\n", + "Adstocked value: 52,727.91\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5288\n", + "Raw spend: 52727.577684542455\n", + "After adstock: 52727.91101787579\n", + "After hill transform: 0.3421898784095268\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.89\n", + "Adstocked value: 4,662.22\n", + "Saturated value: 0.0153\n", + "Final response: 1025.0791\n", + "Raw spend: 4661.885292644958\n", + "After adstock: 4662.218625978291\n", + "After hill transform: 0.015259708637246903\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,646.21\n", + "Adstocked value: 7,646.39\n", + "Saturated value: 0.3474\n", + "Final response: 9720.3736\n", + "Raw spend: 7646.214741751551\n", + "After adstock: 7646.391212339786\n", + "After hill transform: 0.34737466413712315\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,020.91\n", + "Adstocked value: 13,022.13\n", + "Saturated value: 0.0005\n", + "Final response: 259.1597\n", + "Raw spend: 13020.910425304739\n", + "After adstock: 13022.132647526962\n", + "After hill transform: 0.00047980378603799137\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.58\n", + "Adstocked value: 52,727.91\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5288\n", + "Raw spend: 52727.577684527554\n", + "After adstock: 52727.91101786089\n", + "After hill transform: 0.3421898784094895\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.89\n", + "Adstocked value: 4,662.22\n", + "Saturated value: 0.0153\n", + "Final response: 1025.0791\n", + "Raw spend: 4661.885292659859\n", + "After adstock: 4662.218625993192\n", + "After hill transform: 0.015259708637373337\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,646.21\n", + "Adstocked value: 7,646.39\n", + "Saturated value: 0.3474\n", + "Final response: 9720.3736\n", + "Raw spend: 7646.214741751551\n", + "After adstock: 7646.391212339786\n", + "After hill transform: 0.34737466413712315\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,020.91\n", + "Adstocked value: 13,022.13\n", + "Saturated value: 0.0005\n", + "Final response: 259.1597\n", + "Raw spend: 13020.910425304739\n", + "After adstock: 13022.132647526962\n", + "After hill transform: 0.00047980378603799137\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.58\n", + "Adstocked value: 52,727.91\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5288\n", + "Raw spend: 52727.577684527554\n", + "After adstock: 52727.91101786089\n", + "After hill transform: 0.3421898784094895\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.89\n", + "Adstocked value: 4,662.22\n", + "Saturated value: 0.0153\n", + "Final response: 1025.0791\n", + "Raw spend: 4661.885292644958\n", + "After adstock: 4662.218625978291\n", + "After hill transform: 0.015259708637246903\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,646.21\n", + "Adstocked value: 7,646.39\n", + "Saturated value: 0.3474\n", + "Final response: 9720.3736\n", + "Raw spend: 7646.214741766452\n", + "After adstock: 7646.391212354687\n", + "After hill transform: 0.3473746641383493\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,450.65\n", + "Adstocked value: 11,451.87\n", + "Saturated value: 0.0003\n", + "Final response: 176.3624\n", + "Raw spend: 11450.64746456053\n", + "After adstock: 11451.869686782753\n", + "After hill transform: 0.0003265141747767615\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,714.77\n", + "Adstocked value: 52,715.10\n", + "Saturated value: 0.3422\n", + "Final response: 48896.9448\n", + "Raw spend: 52714.76696132184\n", + "After adstock: 52715.100294655174\n", + "After hill transform: 0.34215780133538093\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,051.75\n", + "Adstocked value: 4,052.08\n", + "Saturated value: 0.0106\n", + "Final response: 711.9475\n", + "Raw spend: 4051.7499385220763\n", + "After adstock: 4052.0832718554097\n", + "After hill transform: 0.01059831503911862\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 9,839.42\n", + "Adstocked value: 9,839.60\n", + "Saturated value: 0.5173\n", + "Final response: 14475.7629\n", + "Raw spend: 9839.423779826322\n", + "After adstock: 9839.600250414558\n", + "After hill transform: 0.5173168701799714\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,863.88\n", + "Adstocked value: 12,865.11\n", + "Saturated value: 0.0005\n", + "Final response: 249.9117\n", + "Raw spend: 12863.884129230319\n", + "After adstock: 12865.106351452541\n", + "After hill transform: 0.0004626821488492908\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,726.30\n", + "Adstocked value: 52,726.63\n", + "Saturated value: 0.3422\n", + "Final response: 48901.0705\n", + "Raw spend: 52726.296612206985\n", + "After adstock: 52726.62994554032\n", + "After hill transform: 0.3421866709878788\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,600.87\n", + "Adstocked value: 4,601.21\n", + "Saturated value: 0.0147\n", + "Final response: 990.6548\n", + "Raw spend: 4600.87175723267\n", + "After adstock: 4601.205090566003\n", + "After hill transform: 0.014747255632035269\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,865.54\n", + "Adstocked value: 7,865.71\n", + "Saturated value: 0.3654\n", + "Final response: 10224.0401\n", + "Raw spend: 7865.535645559028\n", + "After adstock: 7865.712116147263\n", + "After hill transform: 0.3653740735301868\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,005.21\n", + "Adstocked value: 13,006.43\n", + "Saturated value: 0.0005\n", + "Final response: 258.2249\n", + "Raw spend: 13005.207795697297\n", + "After adstock: 13006.43001791952\n", + "After hill transform: 0.0004780729566619265\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.45\n", + "Adstocked value: 52,727.78\n", + "Saturated value: 0.3422\n", + "Final response: 48901.4830\n", + "Raw spend: 52727.4495772955\n", + "After adstock: 52727.78291062883\n", + "After hill transform: 0.34218955767018605\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,655.78\n", + "Adstocked value: 4,656.12\n", + "Saturated value: 0.0152\n", + "Final response: 1021.6049\n", + "Raw spend: 4655.78393910373\n", + "After adstock: 4656.117272437063\n", + "After hill transform: 0.015207991056861032\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,668.15\n", + "Adstocked value: 7,668.32\n", + "Saturated value: 0.3492\n", + "Final response: 9770.8622\n", + "Raw spend: 7668.146832132298\n", + "After adstock: 7668.323302720533\n", + "After hill transform: 0.34917896157757805\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.34\n", + "Adstocked value: 13,020.56\n", + "Saturated value: 0.0005\n", + "Final response: 259.0661\n", + "Raw spend: 13019.340162343995\n", + "After adstock: 13020.562384566218\n", + "After hill transform: 0.0004796305157056047\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5243\n", + "Raw spend: 52727.564873804346\n", + "After adstock: 52727.89820713768\n", + "After hill transform: 0.34218984633558774\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.28\n", + "Adstocked value: 4,661.61\n", + "Saturated value: 0.0153\n", + "Final response: 1024.7314\n", + "Raw spend: 4661.2751572908355\n", + "After adstock: 4661.608490624169\n", + "After hill transform: 0.015254532147806015\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.41\n", + "Adstocked value: 7,648.58\n", + "Saturated value: 0.3476\n", + "Final response: 9725.4235\n", + "Raw spend: 7648.407950789626\n", + "After adstock: 7648.584421377861\n", + "After hill transform: 0.3475551302894232\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.34\n", + "Adstocked value: 13,020.56\n", + "Saturated value: 0.0005\n", + "Final response: 259.0661\n", + "Raw spend: 13019.340162358896\n", + "After adstock: 13020.562384581119\n", + "After hill transform: 0.0004796305157072488\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5243\n", + "Raw spend: 52727.564873804346\n", + "After adstock: 52727.89820713768\n", + "After hill transform: 0.34218984633558774\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.28\n", + "Adstocked value: 4,661.61\n", + "Saturated value: 0.0153\n", + "Final response: 1024.7314\n", + "Raw spend: 4661.2751572908355\n", + "After adstock: 4661.608490624169\n", + "After hill transform: 0.015254532147806015\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.41\n", + "Adstocked value: 7,648.58\n", + "Saturated value: 0.3476\n", + "Final response: 9725.4235\n", + "Raw spend: 7648.407950789626\n", + "After adstock: 7648.584421377861\n", + "After hill transform: 0.3475551302894232\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.34\n", + "Adstocked value: 13,020.56\n", + "Saturated value: 0.0005\n", + "Final response: 259.0661\n", + "Raw spend: 13019.340162343995\n", + "After adstock: 13020.562384566218\n", + "After hill transform: 0.0004796305157056047\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5243\n", + "Raw spend: 52727.56487381925\n", + "After adstock: 52727.89820715258\n", + "After hill transform: 0.342189846335625\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.28\n", + "Adstocked value: 4,661.61\n", + "Saturated value: 0.0153\n", + "Final response: 1024.7314\n", + "Raw spend: 4661.2751572908355\n", + "After adstock: 4661.608490624169\n", + "After hill transform: 0.015254532147806015\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.41\n", + "Adstocked value: 7,648.58\n", + "Saturated value: 0.3476\n", + "Final response: 9725.4235\n", + "Raw spend: 7648.407950789626\n", + "After adstock: 7648.584421377861\n", + "After hill transform: 0.3475551302894232\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.34\n", + "Adstocked value: 13,020.56\n", + "Saturated value: 0.0005\n", + "Final response: 259.0661\n", + "Raw spend: 13019.340162343995\n", + "After adstock: 13020.562384566218\n", + "After hill transform: 0.0004796305157056047\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5243\n", + "Raw spend: 52727.564873804346\n", + "After adstock: 52727.89820713768\n", + "After hill transform: 0.34218984633558774\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.28\n", + "Adstocked value: 4,661.61\n", + "Saturated value: 0.0153\n", + "Final response: 1024.7314\n", + "Raw spend: 4661.275157305737\n", + "After adstock: 4661.60849063907\n", + "After hill transform: 0.015254532147932428\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.41\n", + "Adstocked value: 7,648.58\n", + "Saturated value: 0.3476\n", + "Final response: 9725.4235\n", + "Raw spend: 7648.407950789626\n", + "After adstock: 7648.584421377861\n", + "After hill transform: 0.3475551302894232\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.34\n", + "Adstocked value: 13,020.56\n", + "Saturated value: 0.0005\n", + "Final response: 259.0661\n", + "Raw spend: 13019.340162343995\n", + "After adstock: 13020.562384566218\n", + "After hill transform: 0.0004796305157056047\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5243\n", + "Raw spend: 52727.564873804346\n", + "After adstock: 52727.89820713768\n", + "After hill transform: 0.34218984633558774\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.28\n", + "Adstocked value: 4,661.61\n", + "Saturated value: 0.0153\n", + "Final response: 1024.7314\n", + "Raw spend: 4661.2751572908355\n", + "After adstock: 4661.608490624169\n", + "After hill transform: 0.015254532147806015\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.41\n", + "Adstocked value: 7,648.58\n", + "Saturated value: 0.3476\n", + "Final response: 9725.4235\n", + "Raw spend: 7648.407950804527\n", + "After adstock: 7648.584421392762\n", + "After hill transform: 0.3475551302906493\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 9,368.26\n", + "Adstocked value: 9,369.48\n", + "Saturated value: 0.0002\n", + "Final response: 96.6679\n", + "Raw spend: 9368.258568729403\n", + "After adstock: 9369.480790951626\n", + "After hill transform: 0.00017896931963052917\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,697.77\n", + "Adstocked value: 52,698.10\n", + "Saturated value: 0.3421\n", + "Final response: 48890.8613\n", + "Raw spend: 52697.76986277977\n", + "After adstock: 52698.10319611311\n", + "After hill transform: 0.3421152320903407\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,242.70\n", + "Adstocked value: 3,243.03\n", + "Saturated value: 0.0059\n", + "Final response: 397.9735\n", + "Raw spend: 3242.6964643302567\n", + "After adstock: 3243.02979766359\n", + "After hill transform: 0.005924382033653613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.863248391346\n", + "After adstock: 12748.039718979582\n", + "After hill transform: 0.6874038368909428\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,654.23\n", + "Adstocked value: 12,655.45\n", + "Saturated value: 0.0004\n", + "Final response: 237.9104\n", + "Raw spend: 12654.232002982535\n", + "After adstock: 12655.454225204758\n", + "After hill transform: 0.00044046319456166576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,724.59\n", + "Adstocked value: 52,724.92\n", + "Saturated value: 0.3422\n", + "Final response: 48900.4582\n", + "Raw spend: 52724.58537270189\n", + "After adstock: 52724.91870603523\n", + "After hill transform: 0.3421823864573345\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,519.42\n", + "Adstocked value: 4,519.75\n", + "Saturated value: 0.0141\n", + "Final response: 945.7918\n", + "Raw spend: 4519.417287994777\n", + "After adstock: 4519.75062132811\n", + "After hill transform: 0.014079409101732016\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,158.35\n", + "Adstocked value: 8,158.53\n", + "Saturated value: 0.3892\n", + "Final response: 10890.7748\n", + "Raw spend: 8158.3534805497975\n", + "After adstock: 8158.529951138033\n", + "After hill transform: 0.38920100878733116\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,982.83\n", + "Adstocked value: 12,984.05\n", + "Saturated value: 0.0005\n", + "Final response: 256.8964\n", + "Raw spend: 12982.829346407849\n", + "After adstock: 12984.051568630071\n", + "After hill transform: 0.0004756134717191573\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.27\n", + "Adstocked value: 52,727.60\n", + "Saturated value: 0.3422\n", + "Final response: 48901.4177\n", + "Raw spend: 52727.2669236941\n", + "After adstock: 52727.600257027436\n", + "After hill transform: 0.3421891003632204\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,647.09\n", + "Adstocked value: 4,647.42\n", + "Saturated value: 0.0151\n", + "Final response: 1016.6664\n", + "Raw spend: 4647.08937036123\n", + "After adstock: 4647.422703694563\n", + "After hill transform: 0.01513447391213284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,699.40\n", + "Adstocked value: 7,699.58\n", + "Saturated value: 0.3517\n", + "Final response: 9842.7731\n", + "Raw spend: 7699.402503765643\n", + "After adstock: 7699.578974353878\n", + "After hill transform: 0.35174882279421654\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,015.69\n", + "Adstocked value: 13,016.91\n", + "Saturated value: 0.0005\n", + "Final response: 258.8486\n", + "Raw spend: 13015.68908075038\n", + "After adstock: 13016.911302972603\n", + "After hill transform: 0.00047922779890735177\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.54\n", + "Adstocked value: 52,727.87\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5136\n", + "Raw spend: 52727.53507879332\n", + "After adstock: 52727.868412126656\n", + "After hill transform: 0.34218977173850557\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,659.86\n", + "Adstocked value: 4,660.19\n", + "Saturated value: 0.0152\n", + "Final response: 1023.9231\n", + "Raw spend: 4659.856578597875\n", + "After adstock: 4660.189911931208\n", + "After hill transform: 0.015242500755764053\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,653.51\n", + "Adstocked value: 7,653.68\n", + "Saturated value: 0.3480\n", + "Final response: 9737.1642\n", + "Raw spend: 7653.5074060872275\n", + "After adstock: 7653.683876675463\n", + "After hill transform: 0.3479747033408339\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,018.98\n", + "Adstocked value: 13,020.20\n", + "Saturated value: 0.0005\n", + "Final response: 259.0444\n", + "Raw spend: 13018.975054184633\n", + "After adstock: 13020.197276406856\n", + "After hill transform: 0.0004795902338925045\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5232\n", + "Raw spend: 52727.561894303246\n", + "After adstock: 52727.89522763658\n", + "After hill transform: 0.34218983887588106\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.13\n", + "Adstocked value: 4,661.47\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6505\n", + "Raw spend: 4661.133299421539\n", + "After adstock: 4661.466632754872\n", + "After hill transform: 0.015253328752809488\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.92\n", + "Adstocked value: 7,649.09\n", + "Saturated value: 0.3476\n", + "Final response: 9726.5976\n", + "Raw spend: 7648.917896319386\n", + "After adstock: 7649.094366907621\n", + "After hill transform: 0.34759708954118307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.30\n", + "Adstocked value: 13,020.53\n", + "Saturated value: 0.0005\n", + "Final response: 259.0640\n", + "Raw spend: 13019.303651528058\n", + "After adstock: 13020.52587375028\n", + "After hill transform: 0.00047962648742295267\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5242\n", + "Raw spend: 52727.56457585424\n", + "After adstock: 52727.89790918757\n", + "After hill transform: 0.34218984558961707\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.26\n", + "Adstocked value: 4,661.59\n", + "Saturated value: 0.0153\n", + "Final response: 1024.7233\n", + "Raw spend: 4661.260971503906\n", + "After adstock: 4661.594304837239\n", + "After hill transform: 0.015254411805748335\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.46\n", + "Adstocked value: 7,648.64\n", + "Saturated value: 0.3476\n", + "Final response: 9725.5409\n", + "Raw spend: 7648.4589453426015\n", + "After adstock: 7648.635415930837\n", + "After hill transform: 0.34755932623397356\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.30\n", + "Adstocked value: 13,020.53\n", + "Saturated value: 0.0005\n", + "Final response: 259.0640\n", + "Raw spend: 13019.30365154296\n", + "After adstock: 13020.525873765182\n", + "After hill transform: 0.00047962648742459665\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5242\n", + "Raw spend: 52727.56457585424\n", + "After adstock: 52727.89790918757\n", + "After hill transform: 0.34218984558961707\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.26\n", + "Adstocked value: 4,661.59\n", + "Saturated value: 0.0153\n", + "Final response: 1024.7233\n", + "Raw spend: 4661.260971503906\n", + "After adstock: 4661.594304837239\n", + "After hill transform: 0.015254411805748335\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.46\n", + "Adstocked value: 7,648.64\n", + "Saturated value: 0.3476\n", + "Final response: 9725.5409\n", + "Raw spend: 7648.4589453426015\n", + "After adstock: 7648.635415930837\n", + "After hill transform: 0.34755932623397356\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.30\n", + "Adstocked value: 13,020.53\n", + "Saturated value: 0.0005\n", + "Final response: 259.0640\n", + "Raw spend: 13019.303651528058\n", + "After adstock: 13020.52587375028\n", + "After hill transform: 0.00047962648742295267\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5242\n", + "Raw spend: 52727.56457586914\n", + "After adstock: 52727.897909202475\n", + "After hill transform: 0.3421898455896544\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.26\n", + "Adstocked value: 4,661.59\n", + "Saturated value: 0.0153\n", + "Final response: 1024.7233\n", + "Raw spend: 4661.260971503906\n", + "After adstock: 4661.594304837239\n", + "After hill transform: 0.015254411805748335\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.46\n", + "Adstocked value: 7,648.64\n", + "Saturated value: 0.3476\n", + "Final response: 9725.5409\n", + "Raw spend: 7648.4589453426015\n", + "After adstock: 7648.635415930837\n", + "After hill transform: 0.34755932623397356\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.30\n", + "Adstocked value: 13,020.53\n", + "Saturated value: 0.0005\n", + "Final response: 259.0640\n", + "Raw spend: 13019.303651528058\n", + "After adstock: 13020.52587375028\n", + "After hill transform: 0.00047962648742295267\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5242\n", + "Raw spend: 52727.56457585424\n", + "After adstock: 52727.89790918757\n", + "After hill transform: 0.34218984558961707\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.26\n", + "Adstocked value: 4,661.59\n", + "Saturated value: 0.0153\n", + "Final response: 1024.7233\n", + "Raw spend: 4661.260971518807\n", + "After adstock: 4661.59430485214\n", + "After hill transform: 0.015254411805874746\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.46\n", + "Adstocked value: 7,648.64\n", + "Saturated value: 0.3476\n", + "Final response: 9725.5409\n", + "Raw spend: 7648.4589453426015\n", + "After adstock: 7648.635415930837\n", + "After hill transform: 0.34755932623397356\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.30\n", + "Adstocked value: 13,020.53\n", + "Saturated value: 0.0005\n", + "Final response: 259.0640\n", + "Raw spend: 13019.303651528058\n", + "After adstock: 13020.52587375028\n", + "After hill transform: 0.00047962648742295267\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5242\n", + "Raw spend: 52727.56457585424\n", + "After adstock: 52727.89790918757\n", + "After hill transform: 0.34218984558961707\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.26\n", + "Adstocked value: 4,661.59\n", + "Saturated value: 0.0153\n", + "Final response: 1024.7233\n", + "Raw spend: 4661.260971503906\n", + "After adstock: 4661.594304837239\n", + "After hill transform: 0.015254411805748335\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.46\n", + "Adstocked value: 7,648.64\n", + "Saturated value: 0.3476\n", + "Final response: 9725.5409\n", + "Raw spend: 7648.458945357503\n", + "After adstock: 7648.635415945738\n", + "After hill transform: 0.34755932623519964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,894.74\n", + "Adstocked value: 12,895.96\n", + "Saturated value: 0.0005\n", + "Final response: 251.7112\n", + "Raw spend: 12894.73840238459\n", + "After adstock: 12895.960624606812\n", + "After hill transform: 0.0004660137463884044\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,726.55\n", + "Adstocked value: 52,726.88\n", + "Saturated value: 0.3422\n", + "Final response: 48901.1605\n", + "Raw spend: 52726.54814611436\n", + "After adstock: 52726.88147944769\n", + "After hill transform: 0.3421873007584982\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,614.45\n", + "Adstocked value: 4,614.79\n", + "Saturated value: 0.0149\n", + "Final response: 998.2564\n", + "Raw spend: 4614.452856917828\n", + "After adstock: 4614.786190251161\n", + "After hill transform: 0.014860416436450396\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,820.85\n", + "Adstocked value: 7,821.03\n", + "Saturated value: 0.3617\n", + "Final response: 10121.6622\n", + "Raw spend: 7820.848738814012\n", + "After adstock: 7821.025209402247\n", + "After hill transform: 0.36171541788973216\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,006.85\n", + "Adstocked value: 13,008.07\n", + "Saturated value: 0.0005\n", + "Final response: 258.3223\n", + "Raw spend: 13006.847126613711\n", + "After adstock: 13008.069348835934\n", + "After hill transform: 0.00047825345802627385\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.46\n", + "Adstocked value: 52,727.80\n", + "Saturated value: 0.3422\n", + "Final response: 48901.4878\n", + "Raw spend: 52727.46293288025\n", + "After adstock: 52727.79626621358\n", + "After hill transform: 0.3421895911083041\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,656.58\n", + "Adstocked value: 4,656.91\n", + "Saturated value: 0.0152\n", + "Final response: 1022.0579\n", + "Raw spend: 4656.580160045299\n", + "After adstock: 4656.913493378632\n", + "After hill transform: 0.015214734188464274\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,665.70\n", + "Adstocked value: 7,665.87\n", + "Saturated value: 0.3490\n", + "Final response: 9765.2258\n", + "Raw spend: 7665.697924689743\n", + "After adstock: 7665.874395277978\n", + "After hill transform: 0.34897753694006484\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,018.06\n", + "Adstocked value: 13,019.28\n", + "Saturated value: 0.0005\n", + "Final response: 258.9897\n", + "Raw spend: 13018.057999036624\n", + "After adstock: 13019.280221258847\n", + "After hill transform: 0.0004794890665618467\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.55\n", + "Adstocked value: 52,727.89\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5205\n", + "Raw spend: 52727.55441155684\n", + "After adstock: 52727.88774489018\n", + "After hill transform: 0.3421898201415038\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,660.79\n", + "Adstocked value: 4,661.13\n", + "Saturated value: 0.0153\n", + "Final response: 1024.4566\n", + "Raw spend: 4660.792890358045\n", + "After adstock: 4661.126223691378\n", + "After hill transform: 0.015250441259336922\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,650.18\n", + "Adstocked value: 7,650.36\n", + "Saturated value: 0.3477\n", + "Final response: 9729.5100\n", + "Raw spend: 7650.182843277315\n", + "After adstock: 7650.359313865551\n", + "After hill transform: 0.34770116983106175\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.18\n", + "Adstocked value: 13,020.40\n", + "Saturated value: 0.0005\n", + "Final response: 259.0565\n", + "Raw spend: 13019.179086278915\n", + "After adstock: 13020.401308501137\n", + "After hill transform: 0.00047961274415725917\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5238\n", + "Raw spend: 52727.563559424496\n", + "After adstock: 52727.89689275783\n", + "After hill transform: 0.34218984304480593\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.21\n", + "Adstocked value: 4,661.55\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6966\n", + "Raw spend: 4661.21416338932\n", + "After adstock: 4661.547496722653\n", + "After hill transform: 0.0152540147232565\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.63\n", + "Adstocked value: 7,648.81\n", + "Saturated value: 0.3476\n", + "Final response: 9725.9378\n", + "Raw spend: 7648.631335136073\n", + "After adstock: 7648.807805724308\n", + "After hill transform: 0.347573510815405\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.18\n", + "Adstocked value: 13,020.40\n", + "Saturated value: 0.0005\n", + "Final response: 259.0565\n", + "Raw spend: 13019.179086293816\n", + "After adstock: 13020.401308516039\n", + "After hill transform: 0.0004796127441589032\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5238\n", + "Raw spend: 52727.563559424496\n", + "After adstock: 52727.89689275783\n", + "After hill transform: 0.34218984304480593\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.21\n", + "Adstocked value: 4,661.55\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6966\n", + "Raw spend: 4661.21416338932\n", + "After adstock: 4661.547496722653\n", + "After hill transform: 0.0152540147232565\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.63\n", + "Adstocked value: 7,648.81\n", + "Saturated value: 0.3476\n", + "Final response: 9725.9378\n", + "Raw spend: 7648.631335136073\n", + "After adstock: 7648.807805724308\n", + "After hill transform: 0.347573510815405\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.18\n", + "Adstocked value: 13,020.40\n", + "Saturated value: 0.0005\n", + "Final response: 259.0565\n", + "Raw spend: 13019.179086278915\n", + "After adstock: 13020.401308501137\n", + "After hill transform: 0.00047961274415725917\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5238\n", + "Raw spend: 52727.5635594394\n", + "After adstock: 52727.89689277273\n", + "After hill transform: 0.34218984304484323\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.21\n", + "Adstocked value: 4,661.55\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6966\n", + "Raw spend: 4661.21416338932\n", + "After adstock: 4661.547496722653\n", + "After hill transform: 0.0152540147232565\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.63\n", + "Adstocked value: 7,648.81\n", + "Saturated value: 0.3476\n", + "Final response: 9725.9378\n", + "Raw spend: 7648.631335136073\n", + "After adstock: 7648.807805724308\n", + "After hill transform: 0.347573510815405\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.18\n", + "Adstocked value: 13,020.40\n", + "Saturated value: 0.0005\n", + "Final response: 259.0565\n", + "Raw spend: 13019.179086278915\n", + "After adstock: 13020.401308501137\n", + "After hill transform: 0.00047961274415725917\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5238\n", + "Raw spend: 52727.563559424496\n", + "After adstock: 52727.89689275783\n", + "After hill transform: 0.34218984304480593\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.21\n", + "Adstocked value: 4,661.55\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6966\n", + "Raw spend: 4661.214163404221\n", + "After adstock: 4661.547496737554\n", + "After hill transform: 0.015254014723382907\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.63\n", + "Adstocked value: 7,648.81\n", + "Saturated value: 0.3476\n", + "Final response: 9725.9378\n", + "Raw spend: 7648.631335136073\n", + "After adstock: 7648.807805724308\n", + "After hill transform: 0.347573510815405\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.18\n", + "Adstocked value: 13,020.40\n", + "Saturated value: 0.0005\n", + "Final response: 259.0565\n", + "Raw spend: 13019.179086278915\n", + "After adstock: 13020.401308501137\n", + "After hill transform: 0.00047961274415725917\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5238\n", + "Raw spend: 52727.563559424496\n", + "After adstock: 52727.89689275783\n", + "After hill transform: 0.34218984304480593\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.21\n", + "Adstocked value: 4,661.55\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6966\n", + "Raw spend: 4661.21416338932\n", + "After adstock: 4661.547496722653\n", + "After hill transform: 0.0152540147232565\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.63\n", + "Adstocked value: 7,648.81\n", + "Saturated value: 0.3476\n", + "Final response: 9725.9378\n", + "Raw spend: 7648.631335150974\n", + "After adstock: 7648.8078057392095\n", + "After hill transform: 0.3475735108166311\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,396.38\n", + "Adstocked value: 12,397.60\n", + "Saturated value: 0.0004\n", + "Final response: 223.6840\n", + "Raw spend: 12396.37914820759\n", + "After adstock: 12397.601370429813\n", + "After hill transform: 0.0004141246913914361\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,722.51\n", + "Adstocked value: 52,722.84\n", + "Saturated value: 0.3422\n", + "Final response: 48899.7141\n", + "Raw spend: 52722.505902576544\n", + "After adstock: 52722.83923590988\n", + "After hill transform: 0.34217717981370666\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,425.75\n", + "Adstocked value: 4,426.08\n", + "Saturated value: 0.0133\n", + "Final response: 895.7368\n", + "Raw spend: 4425.7483541342\n", + "After adstock: 4426.081687467533\n", + "After hill transform: 0.013334271496518267\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,511.95\n", + "Adstocked value: 8,512.13\n", + "Saturated value: 0.4175\n", + "Final response: 11683.5105\n", + "Raw spend: 8511.954739312434\n", + "After adstock: 8512.13120990067\n", + "After hill transform: 0.417530814376664\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,956.90\n", + "Adstocked value: 12,958.12\n", + "Saturated value: 0.0005\n", + "Final response: 255.3628\n", + "Raw spend: 12956.899092471782\n", + "After adstock: 12958.121314694004\n", + "After hill transform: 0.00047277417965407354\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.06\n", + "Adstocked value: 52,727.39\n", + "Saturated value: 0.3422\n", + "Final response: 48901.3428\n", + "Raw spend: 52727.0577937397\n", + "After adstock: 52727.39112707304\n", + "After hill transform: 0.3421885767662387\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,637.67\n", + "Adstocked value: 4,638.00\n", + "Saturated value: 0.0151\n", + "Final response: 1011.3309\n", + "Raw spend: 4637.667582463808\n", + "After adstock: 4638.000915797141\n", + "After hill transform: 0.015055048515349919\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,734.96\n", + "Adstocked value: 7,735.14\n", + "Saturated value: 0.3547\n", + "Final response: 9924.5266\n", + "Raw spend: 7734.963675553709\n", + "After adstock: 7735.140146141945\n", + "After hill transform: 0.3546704313517054\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,012.95\n", + "Adstocked value: 13,014.17\n", + "Saturated value: 0.0005\n", + "Final response: 258.6856\n", + "Raw spend: 13012.951086898202\n", + "After adstock: 13014.173309120424\n", + "After hill transform: 0.000478925944041729\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.51\n", + "Adstocked value: 52,727.85\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5057\n", + "Raw spend: 52727.51298285602\n", + "After adstock: 52727.84631618935\n", + "After hill transform: 0.3421897164173946\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,658.86\n", + "Adstocked value: 4,659.19\n", + "Saturated value: 0.0152\n", + "Final response: 1023.3553\n", + "Raw spend: 4658.8595052967685\n", + "After adstock: 4659.1928386301015\n", + "After hill transform: 0.015234047679069102\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,657.26\n", + "Adstocked value: 7,657.44\n", + "Saturated value: 0.3483\n", + "Final response: 9745.8136\n", + "Raw spend: 7657.264569177837\n", + "After adstock: 7657.441039766072\n", + "After hill transform: 0.34828380736342107\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,018.56\n", + "Adstocked value: 13,019.78\n", + "Saturated value: 0.0005\n", + "Final response: 259.0194\n", + "Raw spend: 13018.556286340843\n", + "After adstock: 13019.778508563066\n", + "After hill transform: 0.00047954403466299853\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.89\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5220\n", + "Raw spend: 52727.55850176765\n", + "After adstock: 52727.891835100985\n", + "After hill transform: 0.34218983038206924\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,660.98\n", + "Adstocked value: 4,661.31\n", + "Saturated value: 0.0153\n", + "Final response: 1024.5624\n", + "Raw spend: 4660.978697580064\n", + "After adstock: 4661.312030913397\n", + "After hill transform: 0.015252017314111252\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,649.49\n", + "Adstocked value: 7,649.67\n", + "Saturated value: 0.3476\n", + "Final response: 9727.9256\n", + "Raw spend: 7649.4946585402495\n", + "After adstock: 7649.671129128485\n", + "After hill transform: 0.3476445460732486\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116806285108\n", + "After adstock: 13020.339028507331\n", + "After hill transform: 0.00047960587291296004\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563053658814\n", + "After adstock: 52727.89638699215\n", + "After hill transform: 0.3421898417785323\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6832\n", + "Raw spend: 4661.190616808394\n", + "After adstock: 4661.523950141727\n", + "After hill transform: 0.015253814975294218\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1366\n", + "Raw spend: 7648.7176674764905\n", + "After adstock: 7648.894138064726\n", + "After hill transform: 0.3475806143967745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11680630001\n", + "After adstock: 13020.339028522232\n", + "After hill transform: 0.00047960587291460407\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563053658814\n", + "After adstock: 52727.89638699215\n", + "After hill transform: 0.3421898417785323\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6832\n", + "Raw spend: 4661.190616808394\n", + "After adstock: 4661.523950141727\n", + "After hill transform: 0.015253814975294218\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1366\n", + "Raw spend: 7648.7176674764905\n", + "After adstock: 7648.894138064726\n", + "After hill transform: 0.3475806143967745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116806285108\n", + "After adstock: 13020.339028507331\n", + "After hill transform: 0.00047960587291296004\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563053673715\n", + "After adstock: 52727.89638700705\n", + "After hill transform: 0.34218984177856965\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6832\n", + "Raw spend: 4661.190616808394\n", + "After adstock: 4661.523950141727\n", + "After hill transform: 0.015253814975294218\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1366\n", + "Raw spend: 7648.7176674764905\n", + "After adstock: 7648.894138064726\n", + "After hill transform: 0.3475806143967745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116806285108\n", + "After adstock: 13020.339028507331\n", + "After hill transform: 0.00047960587291296004\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563053658814\n", + "After adstock: 52727.89638699215\n", + "After hill transform: 0.3421898417785323\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6832\n", + "Raw spend: 4661.190616823295\n", + "After adstock: 4661.523950156628\n", + "After hill transform: 0.015253814975420629\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1366\n", + "Raw spend: 7648.7176674764905\n", + "After adstock: 7648.894138064726\n", + "After hill transform: 0.3475806143967745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116806285108\n", + "After adstock: 13020.339028507331\n", + "After hill transform: 0.00047960587291296004\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563053658814\n", + "After adstock: 52727.89638699215\n", + "After hill transform: 0.3421898417785323\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6832\n", + "Raw spend: 4661.190616808394\n", + "After adstock: 4661.523950141727\n", + "After hill transform: 0.015253814975294218\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1366\n", + "Raw spend: 7648.717667491392\n", + "After adstock: 7648.894138079627\n", + "After hill transform: 0.3475806143980006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 9,903.38\n", + "Adstocked value: 9,904.60\n", + "Saturated value: 0.0002\n", + "Final response: 114.1696\n", + "Raw spend: 9903.375520739133\n", + "After adstock: 9904.597742961356\n", + "After hill transform: 0.00021137168236118445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,702.50\n", + "Adstocked value: 52,702.83\n", + "Saturated value: 0.3421\n", + "Final response: 48892.5534\n", + "Raw spend: 52702.49705918633\n", + "After adstock: 52702.83039251967\n", + "After hill transform: 0.3421270724799465\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,483.15\n", + "Adstocked value: 3,483.49\n", + "Saturated value: 0.0071\n", + "Final response: 479.8409\n", + "Raw spend: 3483.1536521779212\n", + "After adstock: 3483.4869855112547\n", + "After hill transform: 0.0071430898227224995\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 11,967.56\n", + "Adstocked value: 11,967.74\n", + "Saturated value: 0.6486\n", + "Final response: 18148.2224\n", + "Raw spend: 11967.561912127387\n", + "After adstock: 11967.738382715623\n", + "After hill transform: 0.6485586771740279\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,707.54\n", + "Adstocked value: 12,708.76\n", + "Saturated value: 0.0004\n", + "Final response: 240.9249\n", + "Raw spend: 12707.542677730511\n", + "After adstock: 12708.764899952734\n", + "After hill transform: 0.00044604414642746573\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,725.06\n", + "Adstocked value: 52,725.39\n", + "Saturated value: 0.3422\n", + "Final response: 48900.6267\n", + "Raw spend: 52725.05645421157\n", + "After adstock: 52725.389787544904\n", + "After hill transform: 0.34218356594299626\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,543.39\n", + "Adstocked value: 4,543.72\n", + "Saturated value: 0.0143\n", + "Final response: 958.8642\n", + "Raw spend: 4543.386920345347\n", + "After adstock: 4543.72025367868\n", + "After hill transform: 0.014274009426763759\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,080.60\n", + "Adstocked value: 8,080.78\n", + "Saturated value: 0.3829\n", + "Final response: 10714.5170\n", + "Raw spend: 8080.6020919415805\n", + "After adstock: 8080.778562529816\n", + "After hill transform: 0.3829021266904011\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,987.96\n", + "Adstocked value: 12,989.18\n", + "Saturated value: 0.0005\n", + "Final response: 257.2005\n", + "Raw spend: 12987.959393429648\n", + "After adstock: 12989.18161565187\n", + "After hill transform: 0.00047617653939910386\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.31\n", + "Adstocked value: 52,727.65\n", + "Saturated value: 0.3422\n", + "Final response: 48901.4339\n", + "Raw spend: 52727.31239371409\n", + "After adstock: 52727.64572704743\n", + "After hill transform: 0.34218921420591913\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,649.41\n", + "Adstocked value: 4,649.74\n", + "Saturated value: 0.0152\n", + "Final response: 1017.9833\n", + "Raw spend: 4649.41024716209\n", + "After adstock: 4649.743580495423\n", + "After hill transform: 0.01515407727101833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,691.91\n", + "Adstocked value: 7,692.08\n", + "Saturated value: 0.3511\n", + "Final response: 9825.5304\n", + "Raw spend: 7691.906109922999\n", + "After adstock: 7692.0825805112345\n", + "After hill transform: 0.3511326275930604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,016.00\n", + "Adstocked value: 13,017.22\n", + "Saturated value: 0.0005\n", + "Final response: 258.8672\n", + "Raw spend: 13016.001064999562\n", + "After adstock: 13017.223287221785\n", + "After hill transform: 0.00047926220218534225\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.54\n", + "Adstocked value: 52,727.87\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5146\n", + "Raw spend: 52727.53798766434\n", + "After adstock: 52727.87132099768\n", + "After hill transform: 0.3421897790213804\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,660.01\n", + "Adstocked value: 4,660.35\n", + "Saturated value: 0.0152\n", + "Final response: 1024.0120\n", + "Raw spend: 4660.012579843764\n", + "After adstock: 4660.345913177097\n", + "After hill transform: 0.01524382357102425\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,653.04\n", + "Adstocked value: 7,653.21\n", + "Saturated value: 0.3479\n", + "Final response: 9736.0801\n", + "Raw spend: 7653.036511721141\n", + "After adstock: 7653.2129823093765\n", + "After hill transform: 0.3479359609076766\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,018.81\n", + "Adstocked value: 13,020.03\n", + "Saturated value: 0.0005\n", + "Final response: 259.0343\n", + "Raw spend: 13018.805232156554\n", + "After adstock: 13020.027454378776\n", + "After hill transform: 0.00047957149846066953\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.89\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5227\n", + "Raw spend: 52727.560547059365\n", + "After adstock: 52727.8938803927\n", + "After hill transform: 0.34218983550281823\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.07\n", + "Adstocked value: 4,661.41\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6161\n", + "Raw spend: 4661.072813111931\n", + "After adstock: 4661.406146445264\n", + "After hill transform: 0.015252815658467204\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,649.15\n", + "Adstocked value: 7,649.33\n", + "Saturated value: 0.3476\n", + "Final response: 9727.1310\n", + "Raw spend: 7649.149551900956\n", + "After adstock: 7649.326022489191\n", + "After hill transform: 0.34761615044422367\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.09\n", + "Adstocked value: 13,020.31\n", + "Saturated value: 0.0005\n", + "Final response: 259.0510\n", + "Raw spend: 13019.085648872253\n", + "After adstock: 13020.307871094476\n", + "After hill transform: 0.00047960243539392993\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5235\n", + "Raw spend: 52727.56280299887\n", + "After adstock: 52727.89613633221\n", + "After hill transform: 0.3421898411509609\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.18\n", + "Adstocked value: 4,661.51\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6765\n", + "Raw spend: 4661.178836438748\n", + "After adstock: 4661.512169772081\n", + "After hill transform: 0.015253715041847452\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.76\n", + "Adstocked value: 7,648.94\n", + "Saturated value: 0.3476\n", + "Final response: 9726.2361\n", + "Raw spend: 7648.760855918937\n", + "After adstock: 7648.937326507172\n", + "After hill transform: 0.34758416801542724\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.11\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0527\n", + "Raw spend: 13019.113690543823\n", + "After adstock: 13020.335912766046\n", + "After hill transform: 0.00047960552916031905\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56302859282\n", + "After adstock: 52727.896361926156\n", + "After hill transform: 0.34218984171577516\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6825\n", + "Raw spend: 4661.189438771429\n", + "After adstock: 4661.522772104762\n", + "After hill transform: 0.015253804981931901\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1466\n", + "Raw spend: 7648.721986320736\n", + "After adstock: 7648.898456908971\n", + "After hill transform: 0.3475809697587788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11649471098\n", + "After adstock: 13020.338716933202\n", + "After hill transform: 0.00047960583853768853\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305115222\n", + "After adstock: 52727.89638448555\n", + "After hill transform: 0.3421898417722566\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190499004698\n", + "After adstock: 4661.523832338031\n", + "After hill transform: 0.015253813975957813\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1376\n", + "Raw spend: 7648.718099360915\n", + "After adstock: 7648.8945699491505\n", + "After hill transform: 0.3475806499329764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116775127695\n", + "After adstock: 13020.338997349918\n", + "After hill transform: 0.0004796058694754328\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305340816\n", + "After adstock: 52727.89638674149\n", + "After hill transform: 0.34218984177790474\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6832\n", + "Raw spend: 4661.190605028025\n", + "After adstock: 4661.523938361358\n", + "After hill transform: 0.015253814875360584\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1367\n", + "Raw spend: 7648.717710664933\n", + "After adstock: 7648.894181253168\n", + "After hill transform: 0.3475806179503947\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116775142596\n", + "After adstock: 13020.338997364819\n", + "After hill transform: 0.0004796058694770768\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305340816\n", + "After adstock: 52727.89638674149\n", + "After hill transform: 0.34218984177790474\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6832\n", + "Raw spend: 4661.190605028025\n", + "After adstock: 4661.523938361358\n", + "After hill transform: 0.015253814875360584\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1367\n", + "Raw spend: 7648.717710664933\n", + "After adstock: 7648.894181253168\n", + "After hill transform: 0.3475806179503947\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116775127695\n", + "After adstock: 13020.338997349918\n", + "After hill transform: 0.0004796058694754328\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305342306\n", + "After adstock: 52727.896386756394\n", + "After hill transform: 0.34218984177794204\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6832\n", + "Raw spend: 4661.190605028025\n", + "After adstock: 4661.523938361358\n", + "After hill transform: 0.015253814875360584\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1367\n", + "Raw spend: 7648.717710664933\n", + "After adstock: 7648.894181253168\n", + "After hill transform: 0.3475806179503947\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116775127695\n", + "After adstock: 13020.338997349918\n", + "After hill transform: 0.0004796058694754328\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305340816\n", + "After adstock: 52727.89638674149\n", + "After hill transform: 0.34218984177790474\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6832\n", + "Raw spend: 4661.190605042926\n", + "After adstock: 4661.523938376259\n", + "After hill transform: 0.015253814875486991\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1367\n", + "Raw spend: 7648.717710664933\n", + "After adstock: 7648.894181253168\n", + "After hill transform: 0.3475806179503947\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116775127695\n", + "After adstock: 13020.338997349918\n", + "After hill transform: 0.0004796058694754328\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305340816\n", + "After adstock: 52727.89638674149\n", + "After hill transform: 0.34218984177790474\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6832\n", + "Raw spend: 4661.190605028025\n", + "After adstock: 4661.523938361358\n", + "After hill transform: 0.015253814875360584\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1367\n", + "Raw spend: 7648.717710679834\n", + "After adstock: 7648.89418126807\n", + "After hill transform: 0.34758061795162076\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 9,341.71\n", + "Adstocked value: 9,342.93\n", + "Saturated value: 0.0002\n", + "Final response: 95.8495\n", + "Raw spend: 9341.705258764097\n", + "After adstock: 9342.92748098632\n", + "After hill transform: 0.00017745399300757075\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,695.35\n", + "Adstocked value: 52,695.69\n", + "Saturated value: 0.3421\n", + "Final response: 48889.9957\n", + "Raw spend: 52695.351687212285\n", + "After adstock: 52695.68502054562\n", + "After hill transform: 0.34210917485893816\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,271.67\n", + "Adstocked value: 3,272.00\n", + "Saturated value: 0.0061\n", + "Final response: 407.3442\n", + "Raw spend: 3271.6679498210206\n", + "After adstock: 3272.001283154354\n", + "After hill transform: 0.006063877689126179\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.863248397434\n", + "After adstock: 12748.03971898567\n", + "After hill transform: 0.6874038368912276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,651.38\n", + "Adstocked value: 12,652.60\n", + "Saturated value: 0.0004\n", + "Final response: 237.7496\n", + "Raw spend: 12651.375623491336\n", + "After adstock: 12652.597845713559\n", + "After hill transform: 0.0004401654871625941\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,724.34\n", + "Adstocked value: 52,724.68\n", + "Saturated value: 0.3422\n", + "Final response: 48900.3711\n", + "Raw spend: 52724.34191678857\n", + "After adstock: 52724.67525012191\n", + "After hill transform: 0.34218177689330215\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,522.24\n", + "Adstocked value: 4,522.57\n", + "Saturated value: 0.0141\n", + "Final response: 947.3248\n", + "Raw spend: 4522.238339507325\n", + "After adstock: 4522.571672840658\n", + "After hill transform: 0.014102228912398618\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,158.63\n", + "Adstocked value: 8,158.81\n", + "Saturated value: 0.3892\n", + "Final response: 10891.4056\n", + "Raw spend: 8158.6322644381835\n", + "After adstock: 8158.808735026419\n", + "After hill transform: 0.38922355350935867\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,982.34\n", + "Adstocked value: 12,983.56\n", + "Saturated value: 0.0005\n", + "Final response: 256.8676\n", + "Raw spend: 12982.342659964059\n", + "After adstock: 12983.564882186281\n", + "After hill transform: 0.0004755600766405621\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.24\n", + "Adstocked value: 52,727.57\n", + "Saturated value: 0.3422\n", + "Final response: 48901.4084\n", + "Raw spend: 52727.240939746196\n", + "After adstock: 52727.57427307953\n", + "After hill transform: 0.3421890353075115\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,647.30\n", + "Adstocked value: 4,647.63\n", + "Saturated value: 0.0151\n", + "Final response: 1016.7832\n", + "Raw spend: 4647.295378475955\n", + "After adstock: 4647.628711809288\n", + "After hill transform: 0.01513621335153534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,699.71\n", + "Adstocked value: 7,699.89\n", + "Saturated value: 0.3518\n", + "Final response: 9843.4784\n", + "Raw spend: 7699.709166042258\n", + "After adstock: 7699.8856366304935\n", + "After hill transform: 0.35177402784209744\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,015.44\n", + "Adstocked value: 13,016.66\n", + "Saturated value: 0.0005\n", + "Final response: 258.8338\n", + "Raw spend: 13015.439363611331\n", + "After adstock: 13016.661585833554\n", + "After hill transform: 0.00047920026316275997\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.53\n", + "Adstocked value: 52,727.86\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5121\n", + "Raw spend: 52727.53084204196\n", + "After adstock: 52727.864175375296\n", + "After hill transform: 0.34218976113104604\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,659.80\n", + "Adstocked value: 4,660.13\n", + "Saturated value: 0.0152\n", + "Final response: 1023.8915\n", + "Raw spend: 4659.801082372818\n", + "After adstock: 4660.134415706151\n", + "After hill transform: 0.015242030191140456\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,653.82\n", + "Adstocked value: 7,653.99\n", + "Saturated value: 0.3480\n", + "Final response: 9737.8766\n", + "Raw spend: 7653.816856202666\n", + "After adstock: 7653.993326790901\n", + "After hill transform: 0.34800016288305174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,018.75\n", + "Adstocked value: 13,019.97\n", + "Saturated value: 0.0005\n", + "Final response: 259.0309\n", + "Raw spend: 13018.749033976059\n", + "After adstock: 13019.971256198281\n", + "After hill transform: 0.00047956529856439266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.89\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5225\n", + "Raw spend: 52727.55983227154\n", + "After adstock: 52727.89316560487\n", + "After hill transform: 0.34218983371322065\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.05\n", + "Adstocked value: 4,661.38\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6040\n", + "Raw spend: 4661.051652762504\n", + "After adstock: 4661.384986095837\n", + "After hill transform: 0.015252636161519085\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,649.23\n", + "Adstocked value: 7,649.40\n", + "Saturated value: 0.3476\n", + "Final response: 9727.3108\n", + "Raw spend: 7649.227625218707\n", + "After adstock: 7649.404095806942\n", + "After hill transform: 0.3476225743917312\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.08\n", + "Adstocked value: 13,020.30\n", + "Saturated value: 0.0005\n", + "Final response: 259.0506\n", + "Raw spend: 13019.080001012531\n", + "After adstock: 13020.302223234754\n", + "After hill transform: 0.0004796018122815215\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5235\n", + "Raw spend: 52727.56273129449\n", + "After adstock: 52727.89606462783\n", + "After hill transform: 0.34218984097143634\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.18\n", + "Adstocked value: 4,661.51\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6753\n", + "Raw spend: 4661.1767098014725\n", + "After adstock: 4661.5100431348055\n", + "After hill transform: 0.015253697001522131\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.77\n", + "Adstocked value: 7,648.95\n", + "Saturated value: 0.3476\n", + "Final response: 9726.2541\n", + "Raw spend: 7648.768702120311\n", + "After adstock: 7648.945172708546\n", + "After hill transform: 0.34758481361391735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.11\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0526\n", + "Raw spend: 13019.11309771618\n", + "After adstock: 13020.335319938402\n", + "After hill transform: 0.00047960546375501364\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563021196795\n", + "After adstock: 52727.89635453013\n", + "After hill transform: 0.3421898416972579\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6824\n", + "Raw spend: 4661.18921550537\n", + "After adstock: 4661.522548838703\n", + "After hill transform: 0.015253803087952196\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1485\n", + "Raw spend: 7648.722809810471\n", + "After adstock: 7648.899280398706\n", + "After hill transform: 0.3475810375169408\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116407386544\n", + "After adstock: 13020.338629608766\n", + "After hill transform: 0.00047960582890338064\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305018702\n", + "After adstock: 52727.896383520354\n", + "After hill transform: 0.3421898417698401\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190466075759\n", + "After adstock: 4661.523799409092\n", + "After hill transform: 0.015253813696619493\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1379\n", + "Raw spend: 7648.718220579487\n", + "After adstock: 7648.894691167722\n", + "After hill transform: 0.3475806599070513\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11673835358\n", + "After adstock: 13020.338960575802\n", + "After hill transform: 0.0004796058654182274\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305308604\n", + "After adstock: 52727.89638641938\n", + "After hill transform: 0.3421898417770983\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6832\n", + "Raw spend: 4661.1905911327985\n", + "After adstock: 4661.523924466132\n", + "After hill transform: 0.01525381475748647\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1368\n", + "Raw spend: 7648.717761656389\n", + "After adstock: 7648.894232244624\n", + "After hill transform: 0.34758062214606045\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11676243374\n", + "After adstock: 13020.338984655962\n", + "After hill transform: 0.00047960586807493726\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563053296966\n", + "After adstock: 52727.8963866303\n", + "After hill transform: 0.34218984177762635\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6832\n", + "Raw spend: 4661.19060023157\n", + "After adstock: 4661.523933564903\n", + "After hill transform: 0.01525381483467194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1368\n", + "Raw spend: 7648.717728266534\n", + "After adstock: 7648.8941988547695\n", + "After hill transform: 0.34758061939868506\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11676244864\n", + "After adstock: 13020.338984670863\n", + "After hill transform: 0.00047960586807658124\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563053296966\n", + "After adstock: 52727.8963866303\n", + "After hill transform: 0.34218984177762635\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6832\n", + "Raw spend: 4661.19060023157\n", + "After adstock: 4661.523933564903\n", + "After hill transform: 0.01525381483467194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1368\n", + "Raw spend: 7648.717728266534\n", + "After adstock: 7648.8941988547695\n", + "After hill transform: 0.34758061939868506\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11676243374\n", + "After adstock: 13020.338984655962\n", + "After hill transform: 0.00047960586807493726\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305331187\n", + "After adstock: 52727.8963866452\n", + "After hill transform: 0.34218984177766365\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6832\n", + "Raw spend: 4661.19060023157\n", + "After adstock: 4661.523933564903\n", + "After hill transform: 0.01525381483467194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1368\n", + "Raw spend: 7648.717728266534\n", + "After adstock: 7648.8941988547695\n", + "After hill transform: 0.34758061939868506\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11676243374\n", + "After adstock: 13020.338984655962\n", + "After hill transform: 0.00047960586807493726\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563053296966\n", + "After adstock: 52727.8963866303\n", + "After hill transform: 0.34218984177762635\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6832\n", + "Raw spend: 4661.190600246471\n", + "After adstock: 4661.523933579804\n", + "After hill transform: 0.015253814834798351\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1368\n", + "Raw spend: 7648.717728266534\n", + "After adstock: 7648.8941988547695\n", + "After hill transform: 0.34758061939868506\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11676243374\n", + "After adstock: 13020.338984655962\n", + "After hill transform: 0.00047960586807493726\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563053296966\n", + "After adstock: 52727.8963866303\n", + "After hill transform: 0.34218984177762635\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6832\n", + "Raw spend: 4661.19060023157\n", + "After adstock: 4661.523933564903\n", + "After hill transform: 0.01525381483467194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1368\n", + "Raw spend: 7648.7177282814355\n", + "After adstock: 7648.894198869671\n", + "After hill transform: 0.3475806193999112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 9,341.71\n", + "Adstocked value: 9,342.93\n", + "Saturated value: 0.0002\n", + "Final response: 95.8495\n", + "Raw spend: 9341.706296101498\n", + "After adstock: 9342.92851832372\n", + "After hill transform: 0.0001774540520381041\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,695.35\n", + "Adstocked value: 52,695.68\n", + "Saturated value: 0.3421\n", + "Final response: 48889.9950\n", + "Raw spend: 52695.34970994563\n", + "After adstock: 52695.683043278965\n", + "After hill transform: 0.34210916990603646\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,271.67\n", + "Adstocked value: 3,272.00\n", + "Saturated value: 0.0061\n", + "Final response: 407.3445\n", + "Raw spend: 3271.6688903628437\n", + "After adstock: 3272.002223696177\n", + "After hill transform: 0.006063882250037132\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.863247820802\n", + "After adstock: 12748.039718409038\n", + "After hill transform: 0.687403836864252\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,651.38\n", + "Adstocked value: 12,652.60\n", + "Saturated value: 0.0004\n", + "Final response: 237.7496\n", + "Raw spend: 12651.375715800516\n", + "After adstock: 12652.597938022738\n", + "After hill transform: 0.0004401654967813936\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,724.34\n", + "Adstocked value: 52,724.68\n", + "Saturated value: 0.3422\n", + "Final response: 48900.3710\n", + "Raw spend: 52724.341718961834\n", + "After adstock: 52724.67505229517\n", + "After hill transform: 0.34218177639798336\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,522.24\n", + "Adstocked value: 4,522.57\n", + "Saturated value: 0.0141\n", + "Final response: 947.3248\n", + "Raw spend: 4522.238429244698\n", + "After adstock: 4522.571762578031\n", + "After hill transform: 0.014102229638647512\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,158.63\n", + "Adstocked value: 8,158.81\n", + "Saturated value: 0.3892\n", + "Final response: 10891.4057\n", + "Raw spend: 8158.632280221961\n", + "After adstock: 8158.808750810196\n", + "After hill transform: 0.3892235547857543\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,982.34\n", + "Adstocked value: 12,983.56\n", + "Saturated value: 0.0005\n", + "Final response: 256.8676\n", + "Raw spend: 12982.342657770418\n", + "After adstock: 12983.56487999264\n", + "After hill transform: 0.0004755600763999035\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.24\n", + "Adstocked value: 52,727.57\n", + "Saturated value: 0.3422\n", + "Final response: 48901.4083\n", + "Raw spend: 52727.240919863456\n", + "After adstock: 52727.57425319679\n", + "After hill transform: 0.3421890352577313\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,647.30\n", + "Adstocked value: 4,647.63\n", + "Saturated value: 0.0151\n", + "Final response: 1016.7832\n", + "Raw spend: 4647.295383132882\n", + "After adstock: 4647.628716466215\n", + "After hill transform: 0.015136213390857686\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,699.71\n", + "Adstocked value: 7,699.89\n", + "Saturated value: 0.3518\n", + "Final response: 9843.4784\n", + "Raw spend: 7699.709183462077\n", + "After adstock: 7699.885654050312\n", + "After hill transform: 0.3517740292738542\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,015.44\n", + "Adstocked value: 13,016.66\n", + "Saturated value: 0.0005\n", + "Final response: 258.8338\n", + "Raw spend: 13015.439351967407\n", + "After adstock: 13016.66157418963\n", + "After hill transform: 0.00047920026187883534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.53\n", + "Adstocked value: 52,727.86\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5121\n", + "Raw spend: 52727.530839953615\n", + "After adstock: 52727.86417328695\n", + "After hill transform: 0.34218976112581756\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,659.80\n", + "Adstocked value: 4,660.13\n", + "Saturated value: 0.0152\n", + "Final response: 1023.8915\n", + "Raw spend: 4659.801078521701\n", + "After adstock: 4660.134411855034\n", + "After hill transform: 0.015242030158486292\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,653.82\n", + "Adstocked value: 7,653.99\n", + "Saturated value: 0.3480\n", + "Final response: 9737.8766\n", + "Raw spend: 7653.816873786089\n", + "After adstock: 7653.993344374324\n", + "After hill transform: 0.3480001643296968\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,018.75\n", + "Adstocked value: 13,019.97\n", + "Saturated value: 0.0005\n", + "Final response: 259.0309\n", + "Raw spend: 13018.749021387106\n", + "After adstock: 13019.971243609329\n", + "After hill transform: 0.0004795652971755601\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.89\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5225\n", + "Raw spend: 52727.55983196263\n", + "After adstock: 52727.893165295965\n", + "After hill transform: 0.3421898337124473\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.05\n", + "Adstocked value: 4,661.38\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6040\n", + "Raw spend: 4661.051648060583\n", + "After adstock: 4661.384981393916\n", + "After hill transform: 0.015252636121634229\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,649.23\n", + "Adstocked value: 7,649.40\n", + "Saturated value: 0.3476\n", + "Final response: 9727.3108\n", + "Raw spend: 7649.22764281849\n", + "After adstock: 7649.404113406725\n", + "After hill transform: 0.3476225758398572\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.08\n", + "Adstocked value: 13,020.30\n", + "Saturated value: 0.0005\n", + "Final response: 259.0506\n", + "Raw spend: 13019.079988329077\n", + "After adstock: 13020.3022105513\n", + "After hill transform: 0.0004796018108821924\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5235\n", + "Raw spend: 52727.56273116353\n", + "After adstock: 52727.89606449687\n", + "After hill transform: 0.3421898409711085\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.18\n", + "Adstocked value: 4,661.51\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6753\n", + "Raw spend: 4661.176705014472\n", + "After adstock: 4661.510038347805\n", + "After hill transform: 0.01525369696091388\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.77\n", + "Adstocked value: 7,648.95\n", + "Saturated value: 0.3476\n", + "Final response: 9726.2542\n", + "Raw spend: 7648.76871972173\n", + "After adstock: 7648.945190309965\n", + "After hill transform: 0.3475848150621913\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.11\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0526\n", + "Raw spend: 13019.113085023273\n", + "After adstock: 13020.335307245496\n", + "After hill transform: 0.00047960546235463464\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563021083624\n", + "After adstock: 52727.89635441696\n", + "After hill transform: 0.34218984169697453\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6824\n", + "Raw spend: 4661.18921070986\n", + "After adstock: 4661.522544043193\n", + "After hill transform: 0.015253803047271591\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1485\n", + "Raw spend: 7648.722827412053\n", + "After adstock: 7648.899298000289\n", + "After hill transform: 0.34758103896522946\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116394692694\n", + "After adstock: 13020.338616914916\n", + "After hill transform: 0.00047960582750289674\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305007563\n", + "After adstock: 52727.896383408966\n", + "After hill transform: 0.3421898417695612\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190461279399\n", + "After adstock: 4661.523794612732\n", + "After hill transform: 0.015253813655931661\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1379\n", + "Raw spend: 7648.718238181086\n", + "After adstock: 7648.894708769321\n", + "After hill transform: 0.34758066135534144\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116725659635\n", + "After adstock: 13020.338947881857\n", + "After hill transform: 0.00047960586401773304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305297483\n", + "After adstock: 52727.896386308166\n", + "After hill transform: 0.3421898417768198\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6832\n", + "Raw spend: 4661.190586336353\n", + "After adstock: 4661.523919669686\n", + "After hill transform: 0.015253814716797912\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1369\n", + "Raw spend: 7648.71777925799\n", + "After adstock: 7648.894249846225\n", + "After hill transform: 0.34758062359435077\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116725674536\n", + "After adstock: 13020.338947896758\n", + "After hill transform: 0.00047960586401937707\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305297483\n", + "After adstock: 52727.896386308166\n", + "After hill transform: 0.3421898417768198\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6832\n", + "Raw spend: 4661.190586336353\n", + "After adstock: 4661.523919669686\n", + "After hill transform: 0.015253814716797912\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1369\n", + "Raw spend: 7648.71777925799\n", + "After adstock: 7648.894249846225\n", + "After hill transform: 0.34758062359435077\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116725659635\n", + "After adstock: 13020.338947881857\n", + "After hill transform: 0.00047960586401773304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305298973\n", + "After adstock: 52727.89638632307\n", + "After hill transform: 0.34218984177685713\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6832\n", + "Raw spend: 4661.190586336353\n", + "After adstock: 4661.523919669686\n", + "After hill transform: 0.015253814716797912\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1369\n", + "Raw spend: 7648.71777925799\n", + "After adstock: 7648.894249846225\n", + "After hill transform: 0.34758062359435077\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116725659635\n", + "After adstock: 13020.338947881857\n", + "After hill transform: 0.00047960586401773304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305297483\n", + "After adstock: 52727.896386308166\n", + "After hill transform: 0.3421898417768198\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6832\n", + "Raw spend: 4661.190586351254\n", + "After adstock: 4661.523919684587\n", + "After hill transform: 0.015253814716924316\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1369\n", + "Raw spend: 7648.71777925799\n", + "After adstock: 7648.894249846225\n", + "After hill transform: 0.34758062359435077\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116725659635\n", + "After adstock: 13020.338947881857\n", + "After hill transform: 0.00047960586401773304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305297483\n", + "After adstock: 52727.896386308166\n", + "After hill transform: 0.3421898417768198\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6832\n", + "Raw spend: 4661.190586336353\n", + "After adstock: 4661.523919669686\n", + "After hill transform: 0.015253814716797912\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1369\n", + "Raw spend: 7648.717779272891\n", + "After adstock: 7648.894249861126\n", + "After hill transform: 0.3475806235955769\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 9,341.49\n", + "Adstocked value: 9,342.71\n", + "Saturated value: 0.0002\n", + "Final response: 95.8429\n", + "Raw spend: 9341.490728716986\n", + "After adstock: 9342.712950939209\n", + "After hill transform: 0.0001774417852807957\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,695.35\n", + "Adstocked value: 52,695.68\n", + "Saturated value: 0.3421\n", + "Final response: 48889.9950\n", + "Raw spend: 52695.34986213772\n", + "After adstock: 52695.68319547106\n", + "After hill transform: 0.342109170287266\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,271.88\n", + "Adstocked value: 3,272.22\n", + "Saturated value: 0.0061\n", + "Final response: 407.4148\n", + "Raw spend: 3271.8844906463896\n", + "After adstock: 3272.217823979723\n", + "After hill transform: 0.0060649278024548685\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2026\n", + "Raw spend: 12747.863062729675\n", + "After adstock: 12748.039533317911\n", + "After hill transform: 0.6874038282054561\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,651.35\n", + "Adstocked value: 12,652.58\n", + "Saturated value: 0.0004\n", + "Final response: 237.7484\n", + "Raw spend: 12651.35412596537\n", + "After adstock: 12652.576348187593\n", + "After hill transform: 0.0004401632470815863\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,724.34\n", + "Adstocked value: 52,724.68\n", + "Saturated value: 0.3422\n", + "Final response: 48900.3710\n", + "Raw spend: 52724.34173389112\n", + "After adstock: 52724.67506722445\n", + "After hill transform: 0.3421817764353633\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,522.26\n", + "Adstocked value: 4,522.59\n", + "Saturated value: 0.0141\n", + "Final response: 947.3365\n", + "Raw spend: 4522.259976767356\n", + "After adstock: 4522.593310100689\n", + "After hill transform: 0.014102404024439276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,158.63\n", + "Adstocked value: 8,158.81\n", + "Saturated value: 0.3892\n", + "Final response: 10891.4057\n", + "Raw spend: 8158.6323076051585\n", + "After adstock: 8158.808778193394\n", + "After hill transform: 0.38922355700016675\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,982.34\n", + "Adstocked value: 12,983.56\n", + "Saturated value: 0.0005\n", + "Final response: 256.8674\n", + "Raw spend: 12982.340465690208\n", + "After adstock: 12983.56268791243\n", + "After hill transform: 0.00047555983591261806\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.24\n", + "Adstocked value: 52,727.57\n", + "Saturated value: 0.3422\n", + "Final response: 48901.4083\n", + "Raw spend: 52727.24092106646\n", + "After adstock: 52727.5742543998\n", + "After hill transform: 0.3421890352607433\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,647.30\n", + "Adstocked value: 4,647.63\n", + "Saturated value: 0.0151\n", + "Final response: 1016.7845\n", + "Raw spend: 4647.297525379453\n", + "After adstock: 4647.630858712786\n", + "After hill transform: 0.01513623147964844\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,699.71\n", + "Adstocked value: 7,699.89\n", + "Saturated value: 0.3518\n", + "Final response: 9843.4785\n", + "Raw spend: 7699.709232092707\n", + "After adstock: 7699.885702680942\n", + "After hill transform: 0.351774033270867\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,015.44\n", + "Adstocked value: 13,016.66\n", + "Saturated value: 0.0005\n", + "Final response: 258.8337\n", + "Raw spend: 13015.439099662692\n", + "After adstock: 13016.661321884914\n", + "After hill transform: 0.00047920023405829726\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.53\n", + "Adstocked value: 52,727.86\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5121\n", + "Raw spend: 52727.53083978399\n", + "After adstock: 52727.86417311733\n", + "After hill transform: 0.34218976112539284\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,659.80\n", + "Adstocked value: 4,660.13\n", + "Saturated value: 0.0152\n", + "Final response: 1023.8916\n", + "Raw spend: 4659.801280240663\n", + "After adstock: 4660.134613573996\n", + "After hill transform: 0.01524203186888971\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,653.82\n", + "Adstocked value: 7,653.99\n", + "Saturated value: 0.3480\n", + "Final response: 9737.8767\n", + "Raw spend: 7653.816924541461\n", + "After adstock: 7653.993395129696\n", + "After hill transform: 0.3480001685055054\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,018.75\n", + "Adstocked value: 13,019.97\n", + "Saturated value: 0.0005\n", + "Final response: 259.0309\n", + "Raw spend: 13018.748963059941\n", + "After adstock: 13019.971185282164\n", + "After hill transform: 0.00047956529074081765\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.89\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5225\n", + "Raw spend: 52727.559831655744\n", + "After adstock: 52727.89316498908\n", + "After hill transform: 0.34218983371167894\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.05\n", + "Adstocked value: 4,661.38\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6040\n", + "Raw spend: 4661.051655726784\n", + "After adstock: 4661.384989060117\n", + "After hill transform: 0.015252636186664099\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,649.23\n", + "Adstocked value: 7,649.40\n", + "Saturated value: 0.3476\n", + "Final response: 9727.3109\n", + "Raw spend: 7649.227693786337\n", + "After adstock: 7649.404164374572\n", + "After hill transform: 0.3476225800335372\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.08\n", + "Adstocked value: 13,020.30\n", + "Saturated value: 0.0005\n", + "Final response: 259.0506\n", + "Raw spend: 13019.079949399666\n", + "After adstock: 13020.302171621888\n", + "After hill transform: 0.0004796018065872224\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5235\n", + "Raw spend: 52727.562730842925\n", + "After adstock: 52727.89606417626\n", + "After hill transform: 0.34218984097030575\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.18\n", + "Adstocked value: 4,661.51\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6753\n", + "Raw spend: 4661.176693275395\n", + "After adstock: 4661.510026608728\n", + "After hill transform: 0.015253696861330993\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.77\n", + "Adstocked value: 7,648.95\n", + "Saturated value: 0.3476\n", + "Final response: 9726.2543\n", + "Raw spend: 7648.768770710824\n", + "After adstock: 7648.9452412990595\n", + "After hill transform: 0.3475848192576584\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.11\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0526\n", + "Raw spend: 13019.113048033638\n", + "After adstock: 13020.33527025586\n", + "After hill transform: 0.0004796054582736538\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56302076164\n", + "After adstock: 52727.89635409498\n", + "After hill transform: 0.34218984169616845\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6824\n", + "Raw spend: 4661.189197030257\n", + "After adstock: 4661.52253036359\n", + "After hill transform: 0.015253802931226681\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1486\n", + "Raw spend: 7648.722878403273\n", + "After adstock: 7648.899348991508\n", + "After hill transform: 0.34758104316087535\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116357897035\n", + "After adstock: 13020.338580119258\n", + "After hill transform: 0.0004796058234433149\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56304975351\n", + "After adstock: 52727.896383086845\n", + "After hill transform: 0.3421898417687547\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190447405743\n", + "After adstock: 4661.523780739076\n", + "After hill transform: 0.015253813538240539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1380\n", + "Raw spend: 7648.718289172518\n", + "After adstock: 7648.894759760753\n", + "After hill transform: 0.3475806655510052\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116688883374\n", + "After adstock: 13020.338911105597\n", + "After hill transform: 0.00047960585996029105\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.5630526527\n", + "After adstock: 52727.89638598604\n", + "After hill transform: 0.3421898417760133\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6832\n", + "Raw spend: 4661.190572443292\n", + "After adstock: 4661.523905776625\n", + "After hill transform: 0.015253814598942168\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1370\n", + "Raw spend: 7648.717830249442\n", + "After adstock: 7648.894300837677\n", + "After hill transform: 0.3475806277900162\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116688898275\n", + "After adstock: 13020.338911120498\n", + "After hill transform: 0.00047960585996193513\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.5630526527\n", + "After adstock: 52727.89638598604\n", + "After hill transform: 0.3421898417760133\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6832\n", + "Raw spend: 4661.190572443292\n", + "After adstock: 4661.523905776625\n", + "After hill transform: 0.015253814598942168\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1370\n", + "Raw spend: 7648.717830249442\n", + "After adstock: 7648.894300837677\n", + "After hill transform: 0.3475806277900162\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116688883374\n", + "After adstock: 13020.338911105597\n", + "After hill transform: 0.00047960585996029105\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.5630526676\n", + "After adstock: 52727.89638600094\n", + "After hill transform: 0.34218984177605066\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6832\n", + "Raw spend: 4661.190572443292\n", + "After adstock: 4661.523905776625\n", + "After hill transform: 0.015253814598942168\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1370\n", + "Raw spend: 7648.717830249442\n", + "After adstock: 7648.894300837677\n", + "After hill transform: 0.3475806277900162\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116688883374\n", + "After adstock: 13020.338911105597\n", + "After hill transform: 0.00047960585996029105\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.5630526527\n", + "After adstock: 52727.89638598604\n", + "After hill transform: 0.3421898417760133\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6832\n", + "Raw spend: 4661.190572458193\n", + "After adstock: 4661.523905791526\n", + "After hill transform: 0.015253814599068579\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1370\n", + "Raw spend: 7648.717830249442\n", + "After adstock: 7648.894300837677\n", + "After hill transform: 0.3475806277900162\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116688883374\n", + "After adstock: 13020.338911105597\n", + "After hill transform: 0.00047960585996029105\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.5630526527\n", + "After adstock: 52727.89638598604\n", + "After hill transform: 0.3421898417760133\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6832\n", + "Raw spend: 4661.190572443292\n", + "After adstock: 4661.523905776625\n", + "After hill transform: 0.015253814598942168\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1370\n", + "Raw spend: 7648.717830264343\n", + "After adstock: 7648.894300852578\n", + "After hill transform: 0.34758062779124227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,018.86\n", + "Adstocked value: 13,020.08\n", + "Saturated value: 0.0005\n", + "Final response: 259.0372\n", + "Raw spend: 13018.855182916594\n", + "After adstock: 13020.077405138816\n", + "After hill transform: 0.0004795770091737459\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.58\n", + "Adstocked value: 52,727.92\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5311\n", + "Raw spend: 52727.58405435786\n", + "After adstock: 52727.917387691195\n", + "After hill transform: 0.34218989435747915\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,659.36\n", + "Adstocked value: 4,659.70\n", + "Saturated value: 0.0152\n", + "Final response: 1023.6415\n", + "Raw spend: 4659.362105755201\n", + "After adstock: 4659.695439088534\n", + "After hill transform: 0.015238308318975288\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,650.79\n", + "Adstocked value: 7,650.96\n", + "Saturated value: 0.3478\n", + "Final response: 9730.9006\n", + "Raw spend: 7650.786801201122\n", + "After adstock: 7650.963271789357\n", + "After hill transform: 0.34775086276788775\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.09\n", + "Adstocked value: 13,020.31\n", + "Saturated value: 0.0005\n", + "Final response: 259.0513\n", + "Raw spend: 13019.090538286697\n", + "After adstock: 13020.31276050892\n", + "After hill transform: 0.0004796029748296486\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.57\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5244\n", + "Raw spend: 52727.56515282322\n", + "After adstock: 52727.898486156555\n", + "After hill transform: 0.34218984703416067\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.01\n", + "Adstocked value: 4,661.34\n", + "Saturated value: 0.0153\n", + "Final response: 1024.5790\n", + "Raw spend: 4661.007725774482\n", + "After adstock: 4661.341059107815\n", + "After hill transform: 0.015252263545987878\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.92\n", + "Adstocked value: 7,649.10\n", + "Saturated value: 0.3476\n", + "Final response: 9726.6134\n", + "Raw spend: 7648.92472734461\n", + "After adstock: 7649.101197932845\n", + "After hill transform: 0.3475976516075206\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.11\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0527\n", + "Raw spend: 13019.114073823706\n", + "After adstock: 13020.336296045929\n", + "After hill transform: 0.000479605571446707\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5237\n", + "Raw spend: 52727.563262669755\n", + "After adstock: 52727.89659600309\n", + "After hill transform: 0.34218984230182803\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.17\n", + "Adstocked value: 4,661.51\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6727\n", + "Raw spend: 4661.1722877764105\n", + "After adstock: 4661.5056211097435\n", + "After hill transform: 0.015253659489396932\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.74\n", + "Adstocked value: 7,648.91\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1846\n", + "Raw spend: 7648.738519958959\n", + "After adstock: 7648.914990547194\n", + "After hill transform: 0.3475823301749577\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116427377407\n", + "After adstock: 13020.33864959963\n", + "After hill transform: 0.00047960583110892737\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563073654404\n", + "After adstock: 52727.89640698774\n", + "After hill transform: 0.3421898418285948\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6821\n", + "Raw spend: 4661.188743976603\n", + "After adstock: 4661.522077309936\n", + "After hill transform: 0.015253799087945144\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1418\n", + "Raw spend: 7648.719899220394\n", + "After adstock: 7648.896369808629\n", + "After hill transform: 0.34758079802854225\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116662732777\n", + "After adstock: 13020.338884955\n", + "After hill transform: 0.00047960585707515453\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305475287\n", + "After adstock: 52727.89638808621\n", + "After hill transform: 0.3421898417812715\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190389596623\n", + "After adstock: 4661.523722929956\n", + "After hill transform: 0.015253813047842046\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1375\n", + "Raw spend: 7648.718037146537\n", + "After adstock: 7648.894507734773\n", + "After hill transform: 0.34758064481386913\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116686268315\n", + "After adstock: 13020.338908490538\n", + "After hill transform: 0.00047960585967177753\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305286272\n", + "After adstock: 52727.89638619606\n", + "After hill transform: 0.34218984177653916\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6832\n", + "Raw spend: 4661.190554158625\n", + "After adstock: 4661.523887491958\n", + "After hill transform: 0.015253814443832153\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1370\n", + "Raw spend: 7648.7178509391515\n", + "After adstock: 7648.894321527387\n", + "After hill transform: 0.3475806294924015\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116686283216\n", + "After adstock: 13020.338908505439\n", + "After hill transform: 0.0004796058596734215\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305286272\n", + "After adstock: 52727.89638619606\n", + "After hill transform: 0.34218984177653916\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6832\n", + "Raw spend: 4661.190554158625\n", + "After adstock: 4661.523887491958\n", + "After hill transform: 0.015253814443832153\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1370\n", + "Raw spend: 7648.7178509391515\n", + "After adstock: 7648.894321527387\n", + "After hill transform: 0.3475806294924015\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116686268315\n", + "After adstock: 13020.338908490538\n", + "After hill transform: 0.00047960585967177753\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563052877624\n", + "After adstock: 52727.89638621096\n", + "After hill transform: 0.3421898417765764\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6832\n", + "Raw spend: 4661.190554158625\n", + "After adstock: 4661.523887491958\n", + "After hill transform: 0.015253814443832153\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1370\n", + "Raw spend: 7648.7178509391515\n", + "After adstock: 7648.894321527387\n", + "After hill transform: 0.3475806294924015\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116686268315\n", + "After adstock: 13020.338908490538\n", + "After hill transform: 0.00047960585967177753\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305286272\n", + "After adstock: 52727.89638619606\n", + "After hill transform: 0.34218984177653916\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6832\n", + "Raw spend: 4661.190554173526\n", + "After adstock: 4661.523887506859\n", + "After hill transform: 0.01525381444395856\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1370\n", + "Raw spend: 7648.7178509391515\n", + "After adstock: 7648.894321527387\n", + "After hill transform: 0.3475806294924015\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116686268315\n", + "After adstock: 13020.338908490538\n", + "After hill transform: 0.00047960585967177753\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305286272\n", + "After adstock: 52727.89638619606\n", + "After hill transform: 0.34218984177653916\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6832\n", + "Raw spend: 4661.190554158625\n", + "After adstock: 4661.523887491958\n", + "After hill transform: 0.015253814443832153\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1370\n", + "Raw spend: 7648.717850954053\n", + "After adstock: 7648.894321542288\n", + "After hill transform: 0.34758062949362756\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,018.62\n", + "Adstocked value: 13,019.84\n", + "Saturated value: 0.0005\n", + "Final response: 259.0231\n", + "Raw spend: 13018.617760231902\n", + "After adstock: 13019.839982454125\n", + "After hill transform: 0.0004795508163888439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.59\n", + "Adstocked value: 52,727.92\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5330\n", + "Raw spend: 52727.58920765734\n", + "After adstock: 52727.92254099067\n", + "After hill transform: 0.34218990725966897\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,660.68\n", + "Adstocked value: 4,661.01\n", + "Saturated value: 0.0152\n", + "Final response: 1024.3896\n", + "Raw spend: 4660.675311142539\n", + "After adstock: 4661.008644475872\n", + "After hill transform: 0.015249443978817981\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,649.71\n", + "Adstocked value: 7,649.88\n", + "Saturated value: 0.3477\n", + "Final response: 9728.4119\n", + "Raw spend: 7649.705865198983\n", + "After adstock: 7649.882335787218\n", + "After hill transform: 0.34766192421553227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.07\n", + "Adstocked value: 13,020.29\n", + "Saturated value: 0.0005\n", + "Final response: 259.0499\n", + "Raw spend: 13019.066793664673\n", + "After adstock: 13020.289015886896\n", + "After hill transform: 0.0004796003551542454\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.57\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5245\n", + "Raw spend: 52727.565668342184\n", + "After adstock: 52727.89900167552\n", + "After hill transform: 0.3421898483248533\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.14\n", + "Adstocked value: 4,661.47\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6538\n", + "Raw spend: 4661.139029857016\n", + "After adstock: 4661.472363190349\n", + "After hill transform: 0.015253377363585343\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.82\n", + "Adstocked value: 7,648.99\n", + "Saturated value: 0.3476\n", + "Final response: 9726.3645\n", + "Raw spend: 7648.816652365134\n", + "After adstock: 7648.9931229533695\n", + "After hill transform: 0.34758875903754277\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.11\n", + "Adstocked value: 13,020.33\n", + "Saturated value: 0.0005\n", + "Final response: 259.0525\n", + "Raw spend: 13019.111697007951\n", + "After adstock: 13020.333919230174\n", + "After hill transform: 0.0004796053092181319\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5237\n", + "Raw spend: 52727.56331441067\n", + "After adstock: 52727.896647744004\n", + "After hill transform: 0.34218984243137057\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6802\n", + "Raw spend: 4661.185401728464\n", + "After adstock: 4661.518735061797\n", + "After hill transform: 0.015253770735470013\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.73\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1598\n", + "Raw spend: 7648.72773108175\n", + "After adstock: 7648.904201669985\n", + "After hill transform: 0.3475814424476433\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116187342279\n", + "After adstock: 13020.338409564501\n", + "After hill transform: 0.000479605804626394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56307901752\n", + "After adstock: 52727.896412350856\n", + "After hill transform: 0.34218984184202234\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6829\n", + "Raw spend: 4661.190038915609\n", + "After adstock: 4661.523372248942\n", + "After hill transform: 0.015253810072992566\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1393\n", + "Raw spend: 7648.718838953411\n", + "After adstock: 7648.895309541646\n", + "After hill transform: 0.3475807107879329\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116636375711\n", + "After adstock: 13020.338858597934\n", + "After hill transform: 0.000479605854167239\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055478204\n", + "After adstock: 52727.89638881154\n", + "After hill transform: 0.3421898417830875\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190502634323\n", + "After adstock: 4661.523835967656\n", + "After hill transform: 0.015253814006748159\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949740578\n", + "After adstock: 7648.894420328813\n", + "After hill transform: 0.3475806376219547\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116681279054\n", + "After adstock: 13020.338903501277\n", + "After hill transform: 0.00047960585912132364\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305312427\n", + "After adstock: 52727.89638645761\n", + "After hill transform: 0.34218984177719397\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.1905490061945\n", + "After adstock: 4661.5238823395275\n", + "After hill transform: 0.01525381440012375\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717860819294\n", + "After adstock: 7648.8943314075295\n", + "After hill transform: 0.34758063030535685\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11668576939\n", + "After adstock: 13020.338907991612\n", + "After hill transform: 0.00047960585961673215\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305288888\n", + "After adstock: 52727.896386222215\n", + "After hill transform: 0.3421898417766046\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.1905536433815\n", + "After adstock: 4661.5238869767145\n", + "After hill transform: 0.015253814439461307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1370\n", + "Raw spend: 7648.717851927166\n", + "After adstock: 7648.894322515401\n", + "After hill transform: 0.347580629573697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11668578429\n", + "After adstock: 13020.338908006514\n", + "After hill transform: 0.0004796058596183762\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305288888\n", + "After adstock: 52727.896386222215\n", + "After hill transform: 0.3421898417766046\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.1905536433815\n", + "After adstock: 4661.5238869767145\n", + "After hill transform: 0.015253814439461307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1370\n", + "Raw spend: 7648.717851927166\n", + "After adstock: 7648.894322515401\n", + "After hill transform: 0.347580629573697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11668576939\n", + "After adstock: 13020.338907991612\n", + "After hill transform: 0.00047960585961673215\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305290378\n", + "After adstock: 52727.89638623712\n", + "After hill transform: 0.34218984177664197\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.1905536433815\n", + "After adstock: 4661.5238869767145\n", + "After hill transform: 0.015253814439461307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1370\n", + "Raw spend: 7648.717851927166\n", + "After adstock: 7648.894322515401\n", + "After hill transform: 0.347580629573697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11668576939\n", + "After adstock: 13020.338907991612\n", + "After hill transform: 0.00047960585961673215\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305288888\n", + "After adstock: 52727.896386222215\n", + "After hill transform: 0.3421898417766046\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190553658283\n", + "After adstock: 4661.523886991616\n", + "After hill transform: 0.015253814439587718\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1370\n", + "Raw spend: 7648.717851927166\n", + "After adstock: 7648.894322515401\n", + "After hill transform: 0.347580629573697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11668576939\n", + "After adstock: 13020.338907991612\n", + "After hill transform: 0.00047960585961673215\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305288888\n", + "After adstock: 52727.896386222215\n", + "After hill transform: 0.3421898417766046\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.1905536433815\n", + "After adstock: 4661.5238869767145\n", + "After hill transform: 0.015253814439461307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1370\n", + "Raw spend: 7648.717851942067\n", + "After adstock: 7648.894322530302\n", + "After hill transform: 0.3475806295749231\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,862.39\n", + "Adstocked value: 12,863.61\n", + "Saturated value: 0.0005\n", + "Final response: 249.8248\n", + "Raw spend: 12862.390064136855\n", + "After adstock: 12863.612286359077\n", + "After hill transform: 0.0004625212257039996\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,737.73\n", + "Adstocked value: 52,738.07\n", + "Saturated value: 0.3422\n", + "Final response: 48905.1626\n", + "Raw spend: 52737.73451146277\n", + "After adstock: 52738.0678447961\n", + "After hill transform: 0.3422153058163913\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,501.48\n", + "Adstocked value: 4,501.82\n", + "Saturated value: 0.0139\n", + "Final response: 936.0819\n", + "Raw spend: 4501.483980387923\n", + "After adstock: 4501.817313721256\n", + "After hill transform: 0.013934863060942559\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,954.98\n", + "Adstocked value: 7,955.16\n", + "Saturated value: 0.3727\n", + "Final response: 10428.5048\n", + "Raw spend: 7954.979588243217\n", + "After adstock: 7955.156058831452\n", + "After hill transform: 0.37268097734916183\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,003.44\n", + "Adstocked value: 13,004.67\n", + "Saturated value: 0.0005\n", + "Final response: 258.1200\n", + "Raw spend: 13003.444023606136\n", + "After adstock: 13004.666245828359\n", + "After hill transform: 0.00047787880413441476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,728.58\n", + "Adstocked value: 52,728.91\n", + "Saturated value: 0.3422\n", + "Final response: 48901.8875\n", + "Raw spend: 52728.58019874627\n", + "After adstock: 52728.913532079605\n", + "After hill transform: 0.3421923883607062\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,645.22\n", + "Adstocked value: 4,645.55\n", + "Saturated value: 0.0151\n", + "Final response: 1015.6064\n", + "Raw spend: 4645.219896317835\n", + "After adstock: 4645.553229651168\n", + "After hill transform: 0.015118694391274036\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,679.34\n", + "Adstocked value: 7,679.52\n", + "Saturated value: 0.3501\n", + "Final response: 9796.6296\n", + "Raw spend: 7679.344025558771\n", + "After adstock: 7679.520496147006\n", + "After hill transform: 0.3500998054200135\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,017.55\n", + "Adstocked value: 13,018.77\n", + "Saturated value: 0.0005\n", + "Final response: 258.9594\n", + "Raw spend: 13017.549419553065\n", + "After adstock: 13018.771641775287\n", + "After hill transform: 0.0004794329674135971\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.66\n", + "Adstocked value: 52,728.00\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5600\n", + "Raw spend: 52727.66476747462\n", + "After adstock: 52727.998100807956\n", + "After hill transform: 0.34219009643681625\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,659.59\n", + "Adstocked value: 4,659.93\n", + "Saturated value: 0.0152\n", + "Final response: 1023.7733\n", + "Raw spend: 4659.593487910827\n", + "After adstock: 4659.92682124416\n", + "After hill transform: 0.015240270029447046\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,651.78\n", + "Adstocked value: 7,651.96\n", + "Saturated value: 0.3478\n", + "Final response: 9733.1883\n", + "Raw spend: 7651.780469290326\n", + "After adstock: 7651.956939878562\n", + "After hill transform: 0.3478326192690268\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,018.96\n", + "Adstocked value: 13,020.18\n", + "Saturated value: 0.0005\n", + "Final response: 259.0435\n", + "Raw spend: 13018.959959147756\n", + "After adstock: 13020.182181369979\n", + "After hill transform: 0.00047958856852913564\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.57\n", + "Adstocked value: 52,727.91\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5272\n", + "Raw spend: 52727.573224347456\n", + "After adstock: 52727.90655768079\n", + "After hill transform: 0.34218986724264383\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.03\n", + "Adstocked value: 4,661.36\n", + "Saturated value: 0.0153\n", + "Final response: 1024.5921\n", + "Raw spend: 4661.030847070126\n", + "After adstock: 4661.364180403459\n", + "After hill transform: 0.015252459674254374\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,649.02\n", + "Adstocked value: 7,649.20\n", + "Saturated value: 0.3476\n", + "Final response: 9726.8422\n", + "Raw spend: 7649.024113663481\n", + "After adstock: 7649.2005842517165\n", + "After hill transform: 0.3476058292445027\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.10\n", + "Adstocked value: 13,020.32\n", + "Saturated value: 0.0005\n", + "Final response: 259.0519\n", + "Raw spend: 13019.101013107227\n", + "After adstock: 13020.32323532945\n", + "After hill transform: 0.00047960413048929906\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5240\n", + "Raw spend: 52727.564070034736\n", + "After adstock: 52727.89740336807\n", + "After hill transform: 0.3421898443232087\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.17\n", + "Adstocked value: 4,661.51\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6740\n", + "Raw spend: 4661.174582986056\n", + "After adstock: 4661.507916319389\n", + "After hill transform: 0.015253678959698405\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.75\n", + "Adstocked value: 7,648.92\n", + "Saturated value: 0.3476\n", + "Final response: 9726.2076\n", + "Raw spend: 7648.748478100797\n", + "After adstock: 7648.924948689032\n", + "After hill transform: 0.34758314954777036\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0527\n", + "Raw spend: 13019.115118503174\n", + "After adstock: 13020.337340725397\n", + "After hill transform: 0.0004796056867038022\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563154603464\n", + "After adstock: 52727.8964879368\n", + "After hill transform: 0.342189842031265\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6822\n", + "Raw spend: 4661.188956577649\n", + "After adstock: 4661.522289910982\n", + "After hill transform: 0.015253800891452602\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1441\n", + "Raw spend: 7648.720914544529\n", + "After adstock: 7648.897385132764\n", + "After hill transform: 0.3475808815711742\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116529042769\n", + "After adstock: 13020.338751264992\n", + "After hill transform: 0.0004796058423254374\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56306306034\n", + "After adstock: 52727.89639639368\n", + "After hill transform: 0.3421898418020707\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.1903939368085\n", + "After adstock: 4661.5237272701415\n", + "After hill transform: 0.015253813084660119\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1377\n", + "Raw spend: 7648.718158188902\n", + "After adstock: 7648.894628777137\n", + "After hill transform: 0.34758065477344535\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116670096728\n", + "After adstock: 13020.33889231895\n", + "After hill transform: 0.0004796058578876027\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305390602\n", + "After adstock: 52727.89638723936\n", + "After hill transform: 0.3421898417791512\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.1905376727245\n", + "After adstock: 4661.523871006058\n", + "After hill transform: 0.015253814303981188\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717882553339\n", + "After adstock: 7648.894353141574\n", + "After hill transform: 0.34758063209367185\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116684202123\n", + "After adstock: 13020.338906424346\n", + "After hill transform: 0.0004796058594438192\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.5630529906\n", + "After adstock: 52727.89638632393\n", + "After hill transform: 0.3421898417768593\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190552046316\n", + "After adstock: 4661.523885379649\n", + "After hill transform: 0.0152538144259133\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1370\n", + "Raw spend: 7648.717854989783\n", + "After adstock: 7648.894325578018\n", + "After hill transform: 0.34758062982569443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116684217024\n", + "After adstock: 13020.338906439247\n", + "After hill transform: 0.00047960585944546323\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.5630529906\n", + "After adstock: 52727.89638632393\n", + "After hill transform: 0.3421898417768593\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190552046316\n", + "After adstock: 4661.523885379649\n", + "After hill transform: 0.0152538144259133\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1370\n", + "Raw spend: 7648.717854989783\n", + "After adstock: 7648.894325578018\n", + "After hill transform: 0.34758062982569443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116684202123\n", + "After adstock: 13020.338906424346\n", + "After hill transform: 0.0004796058594438192\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.5630530055\n", + "After adstock: 52727.896386338834\n", + "After hill transform: 0.3421898417768966\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190552046316\n", + "After adstock: 4661.523885379649\n", + "After hill transform: 0.0152538144259133\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1370\n", + "Raw spend: 7648.717854989783\n", + "After adstock: 7648.894325578018\n", + "After hill transform: 0.34758062982569443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116684202123\n", + "After adstock: 13020.338906424346\n", + "After hill transform: 0.0004796058594438192\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.5630529906\n", + "After adstock: 52727.89638632393\n", + "After hill transform: 0.3421898417768593\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190552061217\n", + "After adstock: 4661.52388539455\n", + "After hill transform: 0.015253814426039708\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1370\n", + "Raw spend: 7648.717854989783\n", + "After adstock: 7648.894325578018\n", + "After hill transform: 0.34758062982569443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116684202123\n", + "After adstock: 13020.338906424346\n", + "After hill transform: 0.0004796058594438192\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.5630529906\n", + "After adstock: 52727.89638632393\n", + "After hill transform: 0.3421898417768593\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190552046316\n", + "After adstock: 4661.523885379649\n", + "After hill transform: 0.0152538144259133\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1370\n", + "Raw spend: 7648.717855004684\n", + "After adstock: 7648.894325592919\n", + "After hill transform: 0.3475806298269205\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.10\n", + "Adstocked value: 13,020.33\n", + "Saturated value: 0.0005\n", + "Final response: 259.0520\n", + "Raw spend: 13019.103119853591\n", + "After adstock: 13020.325342075814\n", + "After hill transform: 0.0004796043629213589\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5238\n", + "Raw spend: 52727.56364395849\n", + "After adstock: 52727.89697729183\n", + "After hill transform: 0.3421898432564517\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6838\n", + "Raw spend: 4661.191658205793\n", + "After adstock: 4661.524991539126\n", + "After hill transform: 0.015253823809537695\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.73\n", + "Adstocked value: 7,648.91\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1644\n", + "Raw spend: 7648.729722212896\n", + "After adstock: 7648.9061928011315\n", + "After hill transform: 0.3475816062813423\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0527\n", + "Raw spend: 13019.11532776727\n", + "After adstock: 13020.337549989492\n", + "After hill transform: 0.00047960570979143323\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56311208739\n", + "After adstock: 52727.89644542072\n", + "After hill transform: 0.34218984192481855\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6832\n", + "Raw spend: 4661.190662662264\n", + "After adstock: 4661.523995995597\n", + "After hill transform: 0.015253815364275588\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1398\n", + "Raw spend: 7648.719041712094\n", + "After adstock: 7648.895512300329\n", + "After hill transform: 0.3475807274712697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116548558637\n", + "After adstock: 13020.33877078086\n", + "After hill transform: 0.0004796058444785791\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563058900276\n", + "After adstock: 52727.89639223361\n", + "After hill transform: 0.34218984179165524\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6832\n", + "Raw spend: 4661.190563107911\n", + "After adstock: 4661.523896441244\n", + "After hill transform: 0.015253814519749526\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717973662014\n", + "After adstock: 7648.894444250249\n", + "After hill transform: 0.3475806395902521\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116670637775\n", + "After adstock: 13020.338892859998\n", + "After hill transform: 0.00047960585794729527\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563053581565\n", + "After adstock: 52727.8963869149\n", + "After hill transform: 0.3421898417783389\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190553152475\n", + "After adstock: 4661.523886485808\n", + "After hill transform: 0.01525381443529692\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717866857006\n", + "After adstock: 7648.894337445241\n", + "After hill transform: 0.34758063080215024\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116670652676\n", + "After adstock: 13020.3388928749\n", + "After hill transform: 0.0004796058579489393\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563053581565\n", + "After adstock: 52727.8963869149\n", + "After hill transform: 0.3421898417783389\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190553152475\n", + "After adstock: 4661.523886485808\n", + "After hill transform: 0.01525381443529692\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717866857006\n", + "After adstock: 7648.894337445241\n", + "After hill transform: 0.34758063080215024\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116670637775\n", + "After adstock: 13020.338892859998\n", + "After hill transform: 0.00047960585794729527\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305359647\n", + "After adstock: 52727.8963869298\n", + "After hill transform: 0.3421898417783762\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190553152475\n", + "After adstock: 4661.523886485808\n", + "After hill transform: 0.01525381443529692\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717866857006\n", + "After adstock: 7648.894337445241\n", + "After hill transform: 0.34758063080215024\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116670637775\n", + "After adstock: 13020.338892859998\n", + "After hill transform: 0.00047960585794729527\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563053581565\n", + "After adstock: 52727.8963869149\n", + "After hill transform: 0.3421898417783389\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.1905531673765\n", + "After adstock: 4661.5238865007095\n", + "After hill transform: 0.01525381443542333\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717866857006\n", + "After adstock: 7648.894337445241\n", + "After hill transform: 0.34758063080215024\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116670637775\n", + "After adstock: 13020.338892859998\n", + "After hill transform: 0.00047960585794729527\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563053581565\n", + "After adstock: 52727.8963869149\n", + "After hill transform: 0.3421898417783389\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190553152475\n", + "After adstock: 4661.523886485808\n", + "After hill transform: 0.01525381443529692\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717866871907\n", + "After adstock: 7648.894337460142\n", + "After hill transform: 0.34758063080337637\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,018.40\n", + "Adstocked value: 13,019.63\n", + "Saturated value: 0.0005\n", + "Final response: 259.0104\n", + "Raw spend: 13018.403801256234\n", + "After adstock: 13019.626023478457\n", + "After hill transform: 0.00047952721296713936\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.58\n", + "Adstocked value: 52,727.92\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5308\n", + "Raw spend: 52727.5831114096\n", + "After adstock: 52727.916444742936\n", + "After hill transform: 0.34218989199664257\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,660.87\n", + "Adstocked value: 4,661.20\n", + "Saturated value: 0.0153\n", + "Final response: 1024.4993\n", + "Raw spend: 4660.867929129264\n", + "After adstock: 4661.201262462597\n", + "After hill transform: 0.015251077741767984\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,649.73\n", + "Adstocked value: 7,649.91\n", + "Saturated value: 0.3477\n", + "Final response: 9728.4750\n", + "Raw spend: 7649.733302435678\n", + "After adstock: 7649.909773023913\n", + "After hill transform: 0.34766418175351815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.05\n", + "Adstocked value: 13,020.27\n", + "Saturated value: 0.0005\n", + "Final response: 259.0486\n", + "Raw spend: 13019.04538369962\n", + "After adstock: 13020.267605921843\n", + "After hill transform: 0.0004795979930629528\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.57\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5243\n", + "Raw spend: 52727.565059364366\n", + "After adstock: 52727.8983926977\n", + "After hill transform: 0.3421898468001699\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.16\n", + "Adstocked value: 4,661.49\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6648\n", + "Raw spend: 4661.158290750154\n", + "After adstock: 4661.491624083487\n", + "After hill transform: 0.01525354075271322\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.82\n", + "Adstocked value: 7,649.00\n", + "Saturated value: 0.3476\n", + "Final response: 9726.3709\n", + "Raw spend: 7648.819410414873\n", + "After adstock: 7648.9958810031085\n", + "After hill transform: 0.3475889859742161\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.11\n", + "Adstocked value: 13,020.33\n", + "Saturated value: 0.0005\n", + "Final response: 259.0524\n", + "Raw spend: 13019.10954194396\n", + "After adstock: 13020.331764166183\n", + "After hill transform: 0.0004796050714549978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5237\n", + "Raw spend: 52727.563254159846\n", + "After adstock: 52727.89658749318\n", + "After hill transform: 0.342189842280522\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6813\n", + "Raw spend: 4661.187326912243\n", + "After adstock: 4661.520660245576\n", + "After hill transform: 0.015253787066906244\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.73\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1605\n", + "Raw spend: 7648.728021212793\n", + "After adstock: 7648.904491801028\n", + "After hill transform: 0.3475814663201254\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.115957768394\n", + "After adstock: 13020.338179990616\n", + "After hill transform: 0.0004796057792980269\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563073639394\n", + "After adstock: 52727.89640697273\n", + "After hill transform: 0.3421898418285572\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6830\n", + "Raw spend: 4661.190230528452\n", + "After adstock: 4661.523563861785\n", + "After hill transform: 0.015253811698456528\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1394\n", + "Raw spend: 7648.718882292585\n", + "After adstock: 7648.89535288082\n", + "After hill transform: 0.34758071435395543\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599350837\n", + "After adstock: 13020.33882157306\n", + "After hill transform: 0.000479605850082368\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305558735\n", + "After adstock: 52727.896388920686\n", + "After hill transform: 0.3421898417833607\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.1905208900735\n", + "After adstock: 4661.5238542234065\n", + "After hill transform: 0.015253814161612873\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717968400564\n", + "After adstock: 7648.894438988799\n", + "After hill transform: 0.34758063915733084\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116663509081\n", + "After adstock: 13020.338885731304\n", + "After hill transform: 0.00047960585716080254\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305378214\n", + "After adstock: 52727.89638711548\n", + "After hill transform: 0.3421898417788411\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190549926235\n", + "After adstock: 4661.523883259568\n", + "After hill transform: 0.015253814407928513\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717877011361\n", + "After adstock: 7648.894347599597\n", + "After hill transform: 0.3475806316376683\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116663523982\n", + "After adstock: 13020.338885746205\n", + "After hill transform: 0.0004796058571624465\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305378214\n", + "After adstock: 52727.89638711548\n", + "After hill transform: 0.3421898417788411\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190549926235\n", + "After adstock: 4661.523883259568\n", + "After hill transform: 0.015253814407928513\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717877011361\n", + "After adstock: 7648.894347599597\n", + "After hill transform: 0.3475806316376683\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116663509081\n", + "After adstock: 13020.338885731304\n", + "After hill transform: 0.00047960585716080254\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305379704\n", + "After adstock: 52727.89638713038\n", + "After hill transform: 0.3421898417788784\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190549926235\n", + "After adstock: 4661.523883259568\n", + "After hill transform: 0.015253814407928513\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717877011361\n", + "After adstock: 7648.894347599597\n", + "After hill transform: 0.3475806316376683\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116663509081\n", + "After adstock: 13020.338885731304\n", + "After hill transform: 0.00047960585716080254\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305378214\n", + "After adstock: 52727.89638711548\n", + "After hill transform: 0.3421898417788411\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190549941136\n", + "After adstock: 4661.523883274469\n", + "After hill transform: 0.015253814408054919\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717877011361\n", + "After adstock: 7648.894347599597\n", + "After hill transform: 0.3475806316376683\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116663509081\n", + "After adstock: 13020.338885731304\n", + "After hill transform: 0.00047960585716080254\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305378214\n", + "After adstock: 52727.89638711548\n", + "After hill transform: 0.3421898417788411\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190549926235\n", + "After adstock: 4661.523883259568\n", + "After hill transform: 0.015253814407928513\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717877026263\n", + "After adstock: 7648.894347614498\n", + "After hill transform: 0.34758063163889436\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,018.94\n", + "Adstocked value: 13,020.16\n", + "Saturated value: 0.0005\n", + "Final response: 259.0421\n", + "Raw spend: 13018.936504881543\n", + "After adstock: 13020.158727103766\n", + "After hill transform: 0.00047958598093953054\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.57\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5253\n", + "Raw spend: 52727.56782747876\n", + "After adstock: 52727.90116081209\n", + "After hill transform: 0.3421898537306324\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.15\n", + "Adstocked value: 4,661.48\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6586\n", + "Raw spend: 4661.147413117181\n", + "After adstock: 4661.480746450514\n", + "After hill transform: 0.015253448478204822\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.94\n", + "Adstocked value: 7,649.11\n", + "Saturated value: 0.3476\n", + "Final response: 9726.6402\n", + "Raw spend: 7648.936398753285\n", + "After adstock: 7649.11286934152\n", + "After hill transform: 0.3475986119472194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.10\n", + "Adstocked value: 13,020.32\n", + "Saturated value: 0.0005\n", + "Final response: 259.0518\n", + "Raw spend: 13019.098647646328\n", + "After adstock: 13020.32086986855\n", + "After hill transform: 0.00047960386951400067\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5238\n", + "Raw spend: 52727.563531151805\n", + "After adstock: 52727.89686448514\n", + "After hill transform: 0.3421898429740202\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6807\n", + "Raw spend: 4661.186236245329\n", + "After adstock: 4661.519569578662\n", + "After hill transform: 0.015253777814719609\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.74\n", + "Adstocked value: 7,648.92\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1874\n", + "Raw spend: 7648.739729185554\n", + "After adstock: 7648.916199773789\n", + "After hill transform: 0.3475824296721831\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.11\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0527\n", + "Raw spend: 13019.114861922806\n", + "After adstock: 13020.337084145029\n", + "After hill transform: 0.00047960565839587555\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56310151911\n", + "After adstock: 52727.896434852446\n", + "After hill transform: 0.342189841898359\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6829\n", + "Raw spend: 4661.190118558145\n", + "After adstock: 4661.523451891478\n", + "After hill transform: 0.01525381074860526\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1421\n", + "Raw spend: 7648.720062228781\n", + "After adstock: 7648.896532817016\n", + "After hill transform: 0.3475808114411554\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116483350454\n", + "After adstock: 13020.338705572676\n", + "After hill transform: 0.00047960583728430734\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305855584\n", + "After adstock: 52727.896391889175\n", + "After hill transform: 0.3421898417907928\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190506789426\n", + "After adstock: 4661.523840122759\n", + "After hill transform: 0.015253814041996166\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1376\n", + "Raw spend: 7648.718095533103\n", + "After adstock: 7648.894566121338\n", + "After hill transform: 0.3475806496180173\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116645493219\n", + "After adstock: 13020.338867715442\n", + "After hill transform: 0.000479605855173153\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305425951\n", + "After adstock: 52727.896387592846\n", + "After hill transform: 0.34218984178003625\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190545612554\n", + "After adstock: 4661.523878945887\n", + "After hill transform: 0.015253814371335281\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717898863536\n", + "After adstock: 7648.894369451771\n", + "After hill transform: 0.3475806334357032\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11664550812\n", + "After adstock: 13020.338867730343\n", + "After hill transform: 0.00047960585517479705\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305425951\n", + "After adstock: 52727.896387592846\n", + "After hill transform: 0.34218984178003625\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190545612554\n", + "After adstock: 4661.523878945887\n", + "After hill transform: 0.015253814371335281\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717898863536\n", + "After adstock: 7648.894369451771\n", + "After hill transform: 0.3475806334357032\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116645493219\n", + "After adstock: 13020.338867715442\n", + "After hill transform: 0.000479605855173153\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305427441\n", + "After adstock: 52727.89638760775\n", + "After hill transform: 0.34218984178007356\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190545612554\n", + "After adstock: 4661.523878945887\n", + "After hill transform: 0.015253814371335281\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717898863536\n", + "After adstock: 7648.894369451771\n", + "After hill transform: 0.3475806334357032\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116645493219\n", + "After adstock: 13020.338867715442\n", + "After hill transform: 0.000479605855173153\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305425951\n", + "After adstock: 52727.896387592846\n", + "After hill transform: 0.34218984178003625\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190545627455\n", + "After adstock: 4661.523878960788\n", + "After hill transform: 0.015253814371461689\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717898863536\n", + "After adstock: 7648.894369451771\n", + "After hill transform: 0.3475806334357032\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116645493219\n", + "After adstock: 13020.338867715442\n", + "After hill transform: 0.000479605855173153\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305425951\n", + "After adstock: 52727.896387592846\n", + "After hill transform: 0.34218984178003625\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190545612554\n", + "After adstock: 4661.523878945887\n", + "After hill transform: 0.015253814371335281\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717898878437\n", + "After adstock: 7648.894369466672\n", + "After hill transform: 0.3475806334369293\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,018.32\n", + "Adstocked value: 13,019.54\n", + "Saturated value: 0.0005\n", + "Final response: 259.0053\n", + "Raw spend: 13018.319675354383\n", + "After adstock: 13019.541897576606\n", + "After hill transform: 0.0004795179326188269\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.58\n", + "Adstocked value: 52,727.92\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5308\n", + "Raw spend: 52727.58306794053\n", + "After adstock: 52727.91640127387\n", + "After hill transform: 0.3421898918878101\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.01\n", + "Adstocked value: 4,661.34\n", + "Saturated value: 0.0153\n", + "Final response: 1024.5799\n", + "Raw spend: 4661.009426141926\n", + "After adstock: 4661.342759475259\n", + "After hill transform: 0.015252277969441255\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,649.68\n", + "Adstocked value: 7,649.85\n", + "Saturated value: 0.3477\n", + "Final response: 9728.3430\n", + "Raw spend: 7649.675974793927\n", + "After adstock: 7649.852445382162\n", + "After hill transform: 0.34765946482923843\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.04\n", + "Adstocked value: 13,020.26\n", + "Saturated value: 0.0005\n", + "Final response: 259.0481\n", + "Raw spend: 13019.036948479335\n", + "After adstock: 13020.259170701558\n", + "After hill transform: 0.000479597062434864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.57\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5243\n", + "Raw spend: 52727.56505562761\n", + "After adstock: 52727.898388960944\n", + "After hill transform: 0.3421898467908144\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.17\n", + "Adstocked value: 4,661.51\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6728\n", + "Raw spend: 4661.172433665492\n", + "After adstock: 4661.505766998825\n", + "After hill transform: 0.015253660726975983\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.81\n", + "Adstocked value: 7,648.99\n", + "Saturated value: 0.3476\n", + "Final response: 9726.3577\n", + "Raw spend: 7648.813706456575\n", + "After adstock: 7648.9901770448105\n", + "After hill transform: 0.3475885166435362\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.11\n", + "Adstocked value: 13,020.33\n", + "Saturated value: 0.0005\n", + "Final response: 259.0524\n", + "Raw spend: 13019.108675791831\n", + "After adstock: 13020.330898014054\n", + "After hill transform: 0.0004796049758944955\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5237\n", + "Raw spend: 52727.56325439632\n", + "After adstock: 52727.89658772966\n", + "After hill transform: 0.3421898422811141\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6821\n", + "Raw spend: 4661.188734417848\n", + "After adstock: 4661.522067751181\n", + "After hill transform: 0.015253799006857648\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.73\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1592\n", + "Raw spend: 7648.72747962284\n", + "After adstock: 7648.903950211075\n", + "After hill transform: 0.3475814217571707\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11584852308\n", + "After adstock: 13020.338070745303\n", + "After hill transform: 0.0004796057672452391\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56307427319\n", + "After adstock: 52727.896407606524\n", + "After hill transform: 0.342189841830144\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6830\n", + "Raw spend: 4661.1903644930835\n", + "After adstock: 4661.5236978264165\n", + "After hill transform: 0.015253812834887102\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1394\n", + "Raw spend: 7648.718856939467\n", + "After adstock: 7648.895327527702\n", + "After hill transform: 0.3475807122678568\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116565796205\n", + "After adstock: 13020.338788018427\n", + "After hill transform: 0.0004796058463803611\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305626088\n", + "After adstock: 52727.896389594214\n", + "After hill transform: 0.342189841785047\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.1905275006075\n", + "After adstock: 4661.5238608339405\n", + "After hill transform: 0.01525381421769046\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1374\n", + "Raw spend: 7648.717994671129\n", + "After adstock: 7648.894465259365\n", + "After hill transform: 0.3475806413189187\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116637523517\n", + "After adstock: 13020.33885974574\n", + "After hill transform: 0.0004796058542938738\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305445965\n", + "After adstock: 52727.896387792985\n", + "After hill transform: 0.34218984178053735\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190543801359\n", + "After adstock: 4661.523877134692\n", + "After hill transform: 0.015253814355970795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717908444295\n", + "After adstock: 7648.89437903253\n", + "After hill transform: 0.34758063422402474\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116637538418\n", + "After adstock: 13020.33885976064\n", + "After hill transform: 0.0004796058542955178\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305445965\n", + "After adstock: 52727.896387792985\n", + "After hill transform: 0.34218984178053735\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190543801359\n", + "After adstock: 4661.523877134692\n", + "After hill transform: 0.015253814355970795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717908444295\n", + "After adstock: 7648.89437903253\n", + "After hill transform: 0.34758063422402474\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116637523517\n", + "After adstock: 13020.33885974574\n", + "After hill transform: 0.0004796058542938738\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305447455\n", + "After adstock: 52727.89638780789\n", + "After hill transform: 0.34218984178057466\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190543801359\n", + "After adstock: 4661.523877134692\n", + "After hill transform: 0.015253814355970795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717908444295\n", + "After adstock: 7648.89437903253\n", + "After hill transform: 0.34758063422402474\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116637523517\n", + "After adstock: 13020.33885974574\n", + "After hill transform: 0.0004796058542938738\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305445965\n", + "After adstock: 52727.896387792985\n", + "After hill transform: 0.34218984178053735\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.19054381626\n", + "After adstock: 4661.523877149593\n", + "After hill transform: 0.0152538143560972\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717908444295\n", + "After adstock: 7648.89437903253\n", + "After hill transform: 0.34758063422402474\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116637523517\n", + "After adstock: 13020.33885974574\n", + "After hill transform: 0.0004796058542938738\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305445965\n", + "After adstock: 52727.896387792985\n", + "After hill transform: 0.34218984178053735\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190543801359\n", + "After adstock: 4661.523877134692\n", + "After hill transform: 0.015253814355970795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717908459196\n", + "After adstock: 7648.894379047431\n", + "After hill transform: 0.3475806342252508\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.07\n", + "Adstocked value: 13,020.29\n", + "Saturated value: 0.0005\n", + "Final response: 259.0501\n", + "Raw spend: 13019.070735346138\n", + "After adstock: 13020.292957568361\n", + "After hill transform: 0.0004796007900278903\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5243\n", + "Raw spend: 52727.564878049176\n", + "After adstock: 52727.89821138251\n", + "After hill transform: 0.3421898463462154\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.18\n", + "Adstocked value: 4,661.51\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6744\n", + "Raw spend: 4661.1751512621495\n", + "After adstock: 4661.5084845954825\n", + "After hill transform: 0.015253683780396229\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.78\n", + "Adstocked value: 7,648.95\n", + "Saturated value: 0.3476\n", + "Final response: 9726.2741\n", + "Raw spend: 7648.777379573305\n", + "After adstock: 7648.95385016154\n", + "After hill transform: 0.3475855276090536\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.11\n", + "Adstocked value: 13,020.33\n", + "Saturated value: 0.0005\n", + "Final response: 259.0526\n", + "Raw spend: 13019.11204730578\n", + "After adstock: 13020.334269528003\n", + "After hill transform: 0.00047960534786567374\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5237\n", + "Raw spend: 52727.563236818605\n", + "After adstock: 52727.89657015194\n", + "After hill transform: 0.34218984223710514\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6823\n", + "Raw spend: 4661.189004547438\n", + "After adstock: 4661.522337880771\n", + "After hill transform: 0.015253801298383222\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1509\n", + "Raw spend: 7648.723855557196\n", + "After adstock: 7648.900326145431\n", + "After hill transform: 0.3475811235627912\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116178501743\n", + "After adstock: 13020.338400723966\n", + "After hill transform: 0.0004796058036510377\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56307269554\n", + "After adstock: 52727.89640602888\n", + "After hill transform: 0.3421898418261941\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190389875967\n", + "After adstock: 4661.5237232093\n", + "After hill transform: 0.015253813050211742\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1385\n", + "Raw spend: 7648.7185031555855\n", + "After adstock: 7648.894973743821\n", + "After hill transform: 0.3475806831579041\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11659162134\n", + "After adstock: 13020.338813843562\n", + "After hill transform: 0.00047960584922959\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305628324\n", + "After adstock: 52727.89638961657\n", + "After hill transform: 0.342189841785103\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.19052840882\n", + "After adstock: 4661.523861742153\n", + "After hill transform: 0.015253814225394886\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717967915424\n", + "After adstock: 7648.894438503659\n", + "After hill transform: 0.34758063911741266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.1166329333\n", + "After adstock: 13020.338855155522\n", + "After hill transform: 0.0004796058537874454\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305464201\n", + "After adstock: 52727.89638797534\n", + "After hill transform: 0.3421898417809939\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190542262105\n", + "After adstock: 4661.523875595438\n", + "After hill transform: 0.015253814342913199\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717914391408\n", + "After adstock: 7648.894384979643\n", + "After hill transform: 0.34758063471336353\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.1166329482\n", + "After adstock: 13020.338855170423\n", + "After hill transform: 0.0004796058537890894\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305464201\n", + "After adstock: 52727.89638797534\n", + "After hill transform: 0.3421898417809939\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190542262105\n", + "After adstock: 4661.523875595438\n", + "After hill transform: 0.015253814342913199\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717914391408\n", + "After adstock: 7648.894384979643\n", + "After hill transform: 0.34758063471336353\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.1166329333\n", + "After adstock: 13020.338855155522\n", + "After hill transform: 0.0004796058537874454\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305465691\n", + "After adstock: 52727.896387990244\n", + "After hill transform: 0.3421898417810312\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190542262105\n", + "After adstock: 4661.523875595438\n", + "After hill transform: 0.015253814342913199\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717914391408\n", + "After adstock: 7648.894384979643\n", + "After hill transform: 0.34758063471336353\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.1166329333\n", + "After adstock: 13020.338855155522\n", + "After hill transform: 0.0004796058537874454\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305464201\n", + "After adstock: 52727.89638797534\n", + "After hill transform: 0.3421898417809939\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190542277006\n", + "After adstock: 4661.523875610339\n", + "After hill transform: 0.015253814343039606\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717914391408\n", + "After adstock: 7648.894384979643\n", + "After hill transform: 0.34758063471336353\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.1166329333\n", + "After adstock: 13020.338855155522\n", + "After hill transform: 0.0004796058537874454\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305464201\n", + "After adstock: 52727.89638797534\n", + "After hill transform: 0.3421898417809939\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190542262105\n", + "After adstock: 4661.523875595438\n", + "After hill transform: 0.015253814342913199\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717914406309\n", + "After adstock: 7648.894384994544\n", + "After hill transform: 0.34758063471458966\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,018.67\n", + "Adstocked value: 13,019.89\n", + "Saturated value: 0.0005\n", + "Final response: 259.0261\n", + "Raw spend: 13018.668255786893\n", + "After adstock: 13019.890478009116\n", + "After hill transform: 0.00047955638704559383\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.58\n", + "Adstocked value: 52,727.91\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5288\n", + "Raw spend: 52727.577581169666\n", + "After adstock: 52727.910914503\n", + "After hill transform: 0.34218987815071483\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,660.99\n", + "Adstocked value: 4,661.32\n", + "Saturated value: 0.0153\n", + "Final response: 1024.5670\n", + "Raw spend: 4660.986654710079\n", + "After adstock: 4661.319988043412\n", + "After hill transform: 0.015252084810289416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,649.36\n", + "Adstocked value: 7,649.53\n", + "Saturated value: 0.3476\n", + "Final response: 9727.6055\n", + "Raw spend: 7649.355652564131\n", + "After adstock: 7649.532123152366\n", + "After hill transform: 0.34763310858269075\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.07\n", + "Adstocked value: 13,020.29\n", + "Saturated value: 0.0005\n", + "Final response: 259.0502\n", + "Raw spend: 13019.071795218659\n", + "After adstock: 13020.294017440881\n", + "After hill transform: 0.00047960090696042446\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5241\n", + "Raw spend: 52727.564507294774\n", + "After adstock: 52727.89784062811\n", + "After hill transform: 0.3421898454179664\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.17\n", + "Adstocked value: 4,661.50\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6715\n", + "Raw spend: 4661.170153506902\n", + "After adstock: 4661.503486840235\n", + "After hill transform: 0.015253641384366664\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.78\n", + "Adstocked value: 7,648.96\n", + "Saturated value: 0.3476\n", + "Final response: 9726.2840\n", + "Raw spend: 7648.781688208681\n", + "After adstock: 7648.958158796916\n", + "After hill transform: 0.34758588213062835\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.11\n", + "Adstocked value: 13,020.33\n", + "Saturated value: 0.0005\n", + "Final response: 259.0526\n", + "Raw spend: 13019.112149161834\n", + "After adstock: 13020.334371384057\n", + "After hill transform: 0.0004796053591032148\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5237\n", + "Raw spend: 52727.56319990729\n", + "After adstock: 52727.89653324062\n", + "After hill transform: 0.3421898421446911\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6820\n", + "Raw spend: 4661.188503386585\n", + "After adstock: 4661.521836719918\n", + "After hill transform: 0.015253797047005706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1519\n", + "Raw spend: 7648.7242917731355\n", + "After adstock: 7648.900762361371\n", + "After hill transform: 0.3475811594553932\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116184556153\n", + "After adstock: 13020.338406778375\n", + "After hill transform: 0.0004796058043190071\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56306916854\n", + "After adstock: 52727.89640250187\n", + "After hill transform: 0.3421898418173636\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6830\n", + "Raw spend: 4661.190338374553\n", + "After adstock: 4661.523671707886\n", + "After hill transform: 0.015253812613321923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1387\n", + "Raw spend: 7648.7185521295805\n", + "After adstock: 7648.895022717816\n", + "After hill transform: 0.3475806871875695\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116588095585\n", + "After adstock: 13020.338810317808\n", + "After hill transform: 0.00047960584884060146\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305609466\n", + "After adstock: 52727.896389427995\n", + "After hill transform: 0.34218984178463085\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.19052187335\n", + "After adstock: 4661.523855206683\n", + "After hill transform: 0.015253814169954073\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717978165226\n", + "After adstock: 7648.894448753461\n", + "After hill transform: 0.3475806399607842\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116628449528\n", + "After adstock: 13020.338850671751\n", + "After hill transform: 0.0004796058532927611\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305478727\n", + "After adstock: 52727.89638812061\n", + "After hill transform: 0.3421898417813576\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.19054022323\n", + "After adstock: 4661.523873556563\n", + "After hill transform: 0.015253814325617291\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.71792076879\n", + "After adstock: 7648.894391357025\n", + "After hill transform: 0.3475806352381056\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116632484922\n", + "After adstock: 13020.338854707144\n", + "After hill transform: 0.00047960585373797693\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305465654\n", + "After adstock: 52727.89638798987\n", + "After hill transform: 0.3421898417810303\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190542058217\n", + "After adstock: 4661.52387539155\n", + "After hill transform: 0.01525381434118361\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717915029147\n", + "After adstock: 7648.894385617382\n", + "After hill transform: 0.3475806347658378\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116632499823\n", + "After adstock: 13020.338854722046\n", + "After hill transform: 0.0004796058537396209\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305465654\n", + "After adstock: 52727.89638798987\n", + "After hill transform: 0.3421898417810303\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190542058217\n", + "After adstock: 4661.52387539155\n", + "After hill transform: 0.01525381434118361\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717915029147\n", + "After adstock: 7648.894385617382\n", + "After hill transform: 0.3475806347658378\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116632484922\n", + "After adstock: 13020.338854707144\n", + "After hill transform: 0.00047960585373797693\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305467144\n", + "After adstock: 52727.896388004774\n", + "After hill transform: 0.34218984178106754\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190542058217\n", + "After adstock: 4661.52387539155\n", + "After hill transform: 0.01525381434118361\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717915029147\n", + "After adstock: 7648.894385617382\n", + "After hill transform: 0.3475806347658378\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116632484922\n", + "After adstock: 13020.338854707144\n", + "After hill transform: 0.00047960585373797693\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305465654\n", + "After adstock: 52727.89638798987\n", + "After hill transform: 0.3421898417810303\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190542073118\n", + "After adstock: 4661.523875406451\n", + "After hill transform: 0.015253814341310014\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717915029147\n", + "After adstock: 7648.894385617382\n", + "After hill transform: 0.3475806347658378\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116632484922\n", + "After adstock: 13020.338854707144\n", + "After hill transform: 0.00047960585373797693\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305465654\n", + "After adstock: 52727.89638798987\n", + "After hill transform: 0.3421898417810303\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190542058217\n", + "After adstock: 4661.52387539155\n", + "After hill transform: 0.01525381434118361\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717915044048\n", + "After adstock: 7648.894385632283\n", + "After hill transform: 0.3475806347670639\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.08\n", + "Adstocked value: 13,020.31\n", + "Saturated value: 0.0005\n", + "Final response: 259.0509\n", + "Raw spend: 13019.084300853274\n", + "After adstock: 13020.306523075496\n", + "After hill transform: 0.00047960228667075504\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5237\n", + "Raw spend: 52727.56324588424\n", + "After adstock: 52727.89657921757\n", + "After hill transform: 0.34218984225980253\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6817\n", + "Raw spend: 4661.188009940889\n", + "After adstock: 4661.521343274222\n", + "After hill transform: 0.015253792861077031\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.75\n", + "Adstocked value: 7,648.93\n", + "Saturated value: 0.3476\n", + "Final response: 9726.2170\n", + "Raw spend: 7648.752587552371\n", + "After adstock: 7648.929058140606\n", + "After hill transform: 0.3475834876803731\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.11\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0526\n", + "Raw spend: 13019.113399321757\n", + "After adstock: 13020.33562154398\n", + "After hill transform: 0.00047960549703046006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56307377931\n", + "After adstock: 52727.89640711265\n", + "After hill transform: 0.34218984182890755\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6830\n", + "Raw spend: 4661.190288846484\n", + "After adstock: 4661.523622179817\n", + "After hill transform: 0.015253812193172133\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1452\n", + "Raw spend: 7648.721382281469\n", + "After adstock: 7648.897852869704\n", + "After hill transform: 0.3475809200573809\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116309168605\n", + "After adstock: 13020.338531390827\n", + "After hill transform: 0.00047960581806721724\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305656881\n", + "After adstock: 52727.89638990215\n", + "After hill transform: 0.34218984178581796\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190516737044\n", + "After adstock: 4661.523850070377\n", + "After hill transform: 0.015253814126382454\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1380\n", + "Raw spend: 7648.718261754379\n", + "After adstock: 7648.894732342614\n", + "After hill transform: 0.34758066329499293\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116600153291\n", + "After adstock: 13020.338822375514\n", + "After hill transform: 0.000479605850170901\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563054847764\n", + "After adstock: 52727.8963881811\n", + "After hill transform: 0.3421898417815091\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.1905395261\n", + "After adstock: 4661.523872859433\n", + "After hill transform: 0.015253814319703496\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794970167\n", + "After adstock: 7648.894420289905\n", + "After hill transform: 0.34758063761875324\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11662925176\n", + "After adstock: 13020.338851473982\n", + "After hill transform: 0.0004796058533812693\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305467566\n", + "After adstock: 52727.896388008994\n", + "After hill transform: 0.34218984178107814\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.1905418050055\n", + "After adstock: 4661.523875138339\n", + "After hill transform: 0.015253814339035596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717918496399\n", + "After adstock: 7648.894389084634\n", + "After hill transform: 0.3475806350511293\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11662926666\n", + "After adstock: 13020.338851488883\n", + "After hill transform: 0.0004796058533829134\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305467566\n", + "After adstock: 52727.896388008994\n", + "After hill transform: 0.34218984178107814\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.1905418050055\n", + "After adstock: 4661.523875138339\n", + "After hill transform: 0.015253814339035596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717918496399\n", + "After adstock: 7648.894389084634\n", + "After hill transform: 0.3475806350511293\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11662925176\n", + "After adstock: 13020.338851473982\n", + "After hill transform: 0.0004796058533812693\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305469056\n", + "After adstock: 52727.896388023895\n", + "After hill transform: 0.34218984178111544\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.1905418050055\n", + "After adstock: 4661.523875138339\n", + "After hill transform: 0.015253814339035596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717918496399\n", + "After adstock: 7648.894389084634\n", + "After hill transform: 0.3475806350511293\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11662925176\n", + "After adstock: 13020.338851473982\n", + "After hill transform: 0.0004796058533812693\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305467566\n", + "After adstock: 52727.896388008994\n", + "After hill transform: 0.34218984178107814\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190541819907\n", + "After adstock: 4661.52387515324\n", + "After hill transform: 0.015253814339162007\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717918496399\n", + "After adstock: 7648.894389084634\n", + "After hill transform: 0.3475806350511293\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11662925176\n", + "After adstock: 13020.338851473982\n", + "After hill transform: 0.0004796058533812693\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305467566\n", + "After adstock: 52727.896388008994\n", + "After hill transform: 0.34218984178107814\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.1905418050055\n", + "After adstock: 4661.523875138339\n", + "After hill transform: 0.015253814339035596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.7179185113\n", + "After adstock: 7648.894389099535\n", + "After hill transform: 0.3475806350523554\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,018.97\n", + "Adstocked value: 13,020.19\n", + "Saturated value: 0.0005\n", + "Final response: 259.0439\n", + "Raw spend: 13018.967350874547\n", + "After adstock: 13020.18957309677\n", + "After hill transform: 0.00047958938402259025\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5238\n", + "Raw spend: 52727.56346347234\n", + "After adstock: 52727.896796805675\n", + "After hill transform: 0.34218984280457276\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.18\n", + "Adstocked value: 4,661.51\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6758\n", + "Raw spend: 4661.177589146115\n", + "After adstock: 4661.510922479448\n", + "After hill transform: 0.01525370446102654\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.88\n", + "Adstocked value: 7,649.06\n", + "Saturated value: 0.3476\n", + "Final response: 9726.5098\n", + "Raw spend: 7648.879740737769\n", + "After adstock: 7649.056211326004\n", + "After hill transform: 0.347593950044983\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.10\n", + "Adstocked value: 13,020.32\n", + "Saturated value: 0.0005\n", + "Final response: 259.0519\n", + "Raw spend: 13019.101701414038\n", + "After adstock: 13020.32392363626\n", + "After hill transform: 0.0004796042064284606\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56309555533\n", + "After adstock: 52727.896428888664\n", + "After hill transform: 0.3421898418834276\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6824\n", + "Raw spend: 4661.1892465391165\n", + "After adstock: 4661.52257987245\n", + "After hill transform: 0.015253803351213365\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.73\n", + "Adstocked value: 7,648.91\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1745\n", + "Raw spend: 7648.734100720536\n", + "After adstock: 7648.910571308771\n", + "After hill transform: 0.3475819665524667\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0527\n", + "Raw spend: 13019.115136467986\n", + "After adstock: 13020.337358690209\n", + "After hill transform: 0.000479605688685819\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563058763626\n", + "After adstock: 52727.89639209696\n", + "After hill transform: 0.3421898417913131\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190412278416\n", + "After adstock: 4661.523745611749\n", + "After hill transform: 0.01525381324025316\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1409\n", + "Raw spend: 7648.719536718812\n", + "After adstock: 7648.8960073070475\n", + "After hill transform: 0.3475807682012826\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116479973382\n", + "After adstock: 13020.338702195604\n", + "After hill transform: 0.0004796058369117226\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305508446\n", + "After adstock: 52727.896388417794\n", + "After hill transform: 0.34218984178210166\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190528852347\n", + "After adstock: 4661.52386218568\n", + "After hill transform: 0.015253814229157354\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1376\n", + "Raw spend: 7648.71808031864\n", + "After adstock: 7648.894550906875\n", + "After hill transform: 0.34758064836614483\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11661432392\n", + "After adstock: 13020.338836546143\n", + "After hill transform: 0.0004796058517343146\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563054716535\n", + "After adstock: 52727.89638804987\n", + "After hill transform: 0.3421898417811805\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.19054050974\n", + "After adstock: 4661.523873843073\n", + "After hill transform: 0.015253814328047772\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717934678623\n", + "After adstock: 7648.8944052668585\n", + "After hill transform: 0.3475806363826309\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116614338822\n", + "After adstock: 13020.338836561044\n", + "After hill transform: 0.0004796058517359586\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563054716535\n", + "After adstock: 52727.89638804987\n", + "After hill transform: 0.3421898417811805\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.19054050974\n", + "After adstock: 4661.523873843073\n", + "After hill transform: 0.015253814328047772\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717934678623\n", + "After adstock: 7648.8944052668585\n", + "After hill transform: 0.3475806363826309\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11661432392\n", + "After adstock: 13020.338836546143\n", + "After hill transform: 0.0004796058517343146\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563054731436\n", + "After adstock: 52727.89638806477\n", + "After hill transform: 0.3421898417812178\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.19054050974\n", + "After adstock: 4661.523873843073\n", + "After hill transform: 0.015253814328047772\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717934678623\n", + "After adstock: 7648.8944052668585\n", + "After hill transform: 0.3475806363826309\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11661432392\n", + "After adstock: 13020.338836546143\n", + "After hill transform: 0.0004796058517343146\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563054716535\n", + "After adstock: 52727.89638804987\n", + "After hill transform: 0.3421898417811805\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540524641\n", + "After adstock: 4661.523873857974\n", + "After hill transform: 0.01525381432817418\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717934678623\n", + "After adstock: 7648.8944052668585\n", + "After hill transform: 0.3475806363826309\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11661432392\n", + "After adstock: 13020.338836546143\n", + "After hill transform: 0.0004796058517343146\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563054716535\n", + "After adstock: 52727.89638804987\n", + "After hill transform: 0.3421898417811805\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.19054050974\n", + "After adstock: 4661.523873843073\n", + "After hill transform: 0.015253814328047772\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.7179346935245\n", + "After adstock: 7648.89440528176\n", + "After hill transform: 0.347580636383857\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.05\n", + "Adstocked value: 13,020.27\n", + "Saturated value: 0.0005\n", + "Final response: 259.0488\n", + "Raw spend: 13019.049492022581\n", + "After adstock: 13020.271714244804\n", + "After hill transform: 0.00047959844632016336\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5240\n", + "Raw spend: 52727.56401837328\n", + "After adstock: 52727.89735170662\n", + "After hill transform: 0.34218984419386517\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6807\n", + "Raw spend: 4661.186339747984\n", + "After adstock: 4661.519673081317\n", + "After hill transform: 0.0152537786927381\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.79\n", + "Adstocked value: 7,648.96\n", + "Saturated value: 0.3476\n", + "Final response: 9726.2992\n", + "Raw spend: 7648.788294086924\n", + "After adstock: 7648.964764675159\n", + "After hill transform: 0.34758642567304854\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.11\n", + "Adstocked value: 13,020.33\n", + "Saturated value: 0.0005\n", + "Final response: 259.0524\n", + "Raw spend: 13019.109902093787\n", + "After adstock: 13020.33212431601\n", + "After hill transform: 0.0004796051111894744\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563151082206\n", + "After adstock: 52727.89648441554\n", + "After hill transform: 0.34218984202244895\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6829\n", + "Raw spend: 4661.190120433564\n", + "After adstock: 4661.523453766897\n", + "After hill transform: 0.01525381076451456\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1534\n", + "Raw spend: 7648.724970619453\n", + "After adstock: 7648.901441207689\n", + "After hill transform: 0.34758121531204167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.115943100907\n", + "After adstock: 13020.33816532313\n", + "After hill transform: 0.0004796057776797963\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563064353104\n", + "After adstock: 52727.89639768644\n", + "After hill transform: 0.34218984180530737\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190498502122\n", + "After adstock: 4661.523831835455\n", + "After hill transform: 0.015253813971694428\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1389\n", + "Raw spend: 7648.718638272706\n", + "After adstock: 7648.895108860941\n", + "After hill transform: 0.34758069427557564\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11654720162\n", + "After adstock: 13020.338769423843\n", + "After hill transform: 0.0004796058443288625\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305568019\n", + "After adstock: 52727.89638901353\n", + "After hill transform: 0.3421898417835932\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190536308978\n", + "After adstock: 4661.523869642311\n", + "After hill transform: 0.01525381429241244\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1374\n", + "Raw spend: 7648.718005038032\n", + "After adstock: 7648.894475626267\n", + "After hill transform: 0.34758064217192547\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11660761169\n", + "After adstock: 13020.338829833912\n", + "After hill transform: 0.00047960585099376924\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.5630548129\n", + "After adstock: 52727.89638814623\n", + "After hill transform: 0.3421898417814218\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540089663\n", + "After adstock: 4661.523873422996\n", + "After hill transform: 0.015253814324484239\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717941714564\n", + "After adstock: 7648.8944123027995\n", + "After hill transform: 0.3475806369615604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11660762659\n", + "After adstock: 13020.338829848813\n", + "After hill transform: 0.0004796058509954133\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.5630548129\n", + "After adstock: 52727.89638814623\n", + "After hill transform: 0.3421898417814218\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540089663\n", + "After adstock: 4661.523873422996\n", + "After hill transform: 0.015253814324484239\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717941714564\n", + "After adstock: 7648.8944123027995\n", + "After hill transform: 0.3475806369615604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11660761169\n", + "After adstock: 13020.338829833912\n", + "After hill transform: 0.00047960585099376924\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.5630548278\n", + "After adstock: 52727.896388161134\n", + "After hill transform: 0.34218984178145906\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540089663\n", + "After adstock: 4661.523873422996\n", + "After hill transform: 0.015253814324484239\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717941714564\n", + "After adstock: 7648.8944123027995\n", + "After hill transform: 0.3475806369615604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11660761169\n", + "After adstock: 13020.338829833912\n", + "After hill transform: 0.00047960585099376924\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.5630548129\n", + "After adstock: 52727.89638814623\n", + "After hill transform: 0.3421898417814218\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540104564\n", + "After adstock: 4661.523873437897\n", + "After hill transform: 0.015253814324610643\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717941714564\n", + "After adstock: 7648.8944123027995\n", + "After hill transform: 0.3475806369615604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11660761169\n", + "After adstock: 13020.338829833912\n", + "After hill transform: 0.00047960585099376924\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.5630548129\n", + "After adstock: 52727.89638814623\n", + "After hill transform: 0.3421898417814218\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540089663\n", + "After adstock: 4661.523873422996\n", + "After hill transform: 0.015253814324484239\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717941729466\n", + "After adstock: 7648.894412317701\n", + "After hill transform: 0.3475806369627865\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,018.78\n", + "Adstocked value: 13,020.01\n", + "Saturated value: 0.0005\n", + "Final response: 259.0330\n", + "Raw spend: 13018.784081166817\n", + "After adstock: 13020.00630338904\n", + "After hill transform: 0.0004795691650346894\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.57\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5245\n", + "Raw spend: 52727.56549093896\n", + "After adstock: 52727.8988242723\n", + "After hill transform: 0.34218984788069307\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.17\n", + "Adstocked value: 4,661.50\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6697\n", + "Raw spend: 4661.166979977002\n", + "After adstock: 4661.500313310335\n", + "After hill transform: 0.01525361446330354\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,649.07\n", + "Adstocked value: 7,649.25\n", + "Saturated value: 0.3476\n", + "Final response: 9726.9515\n", + "Raw spend: 7649.07159214798\n", + "After adstock: 7649.248062736215\n", + "After hill transform: 0.34760973583084914\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.08\n", + "Adstocked value: 13,020.31\n", + "Saturated value: 0.0005\n", + "Final response: 259.0508\n", + "Raw spend: 13019.083354967202\n", + "After adstock: 13020.305577189425\n", + "After hill transform: 0.00047960218231380075\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5237\n", + "Raw spend: 52727.563298425506\n", + "After adstock: 52727.89663175884\n", + "After hill transform: 0.3421898423913489\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6818\n", + "Raw spend: 4661.188184078397\n", + "After adstock: 4661.52151741173\n", + "After hill transform: 0.015253794338295608\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.75\n", + "Adstocked value: 7,648.93\n", + "Saturated value: 0.3476\n", + "Final response: 9726.2187\n", + "Raw spend: 7648.753306757906\n", + "After adstock: 7648.929777346141\n", + "After hill transform: 0.34758354685781406\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.11\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0526\n", + "Raw spend: 13019.113282347242\n", + "After adstock: 13020.335504569464\n", + "After hill transform: 0.0004796054841249319\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56307917416\n", + "After adstock: 52727.89641250749\n", + "After hill transform: 0.34218984184241447\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6830\n", + "Raw spend: 4661.190304488537\n", + "After adstock: 4661.52363782187\n", + "After hill transform: 0.015253812325864667\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1454\n", + "Raw spend: 7648.7214782188985\n", + "After adstock: 7648.897948807134\n", + "After hill transform: 0.34758092795127893\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116275085245\n", + "After adstock: 13020.338497307468\n", + "After hill transform: 0.0004796058143068772\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563057249026\n", + "After adstock: 52727.89639058236\n", + "After hill transform: 0.34218984178752104\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.19051652955\n", + "After adstock: 4661.523849862883\n", + "After hill transform: 0.015253814124622272\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1381\n", + "Raw spend: 7648.718295364998\n", + "After adstock: 7648.894765953233\n", + "After hill transform: 0.3475806660605332\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116574359045\n", + "After adstock: 13020.338796581267\n", + "After hill transform: 0.00047960584732507986\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305505651\n", + "After adstock: 52727.89638838985\n", + "After hill transform: 0.34218984178203166\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190537733652\n", + "After adstock: 4661.523871066985\n", + "After hill transform: 0.01525381430449804\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717977079607\n", + "After adstock: 7648.8944476678425\n", + "After hill transform: 0.34758063987145765\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116604286426\n", + "After adstock: 13020.338826508649\n", + "After hill transform: 0.00047960585062690043\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305483726\n", + "After adstock: 52727.89638817059\n", + "After hill transform: 0.34218984178148276\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190539854062\n", + "After adstock: 4661.523873187395\n", + "After hill transform: 0.015253814322485619\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717945251069\n", + "After adstock: 7648.894415839304\n", + "After hill transform: 0.3475806372525502\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116607229013\n", + "After adstock: 13020.338829451235\n", + "After hill transform: 0.0004796058509515494\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.5630548157\n", + "After adstock: 52727.896388149034\n", + "After hill transform: 0.34218984178142875\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540062549\n", + "After adstock: 4661.523873395882\n", + "After hill transform: 0.015253814324254227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.7179421215515\n", + "After adstock: 7648.894412709787\n", + "After hill transform: 0.347580636995048\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116607243914\n", + "After adstock: 13020.338829466136\n", + "After hill transform: 0.0004796058509531934\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.5630548157\n", + "After adstock: 52727.896388149034\n", + "After hill transform: 0.34218984178142875\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540062549\n", + "After adstock: 4661.523873395882\n", + "After hill transform: 0.015253814324254227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.7179421215515\n", + "After adstock: 7648.894412709787\n", + "After hill transform: 0.347580636995048\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116607229013\n", + "After adstock: 13020.338829451235\n", + "After hill transform: 0.0004796058509515494\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.5630548306\n", + "After adstock: 52727.896388163936\n", + "After hill transform: 0.34218984178146605\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540062549\n", + "After adstock: 4661.523873395882\n", + "After hill transform: 0.015253814324254227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.7179421215515\n", + "After adstock: 7648.894412709787\n", + "After hill transform: 0.347580636995048\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116607229013\n", + "After adstock: 13020.338829451235\n", + "After hill transform: 0.0004796058509515494\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.5630548157\n", + "After adstock: 52727.896388149034\n", + "After hill transform: 0.34218984178142875\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.19054007745\n", + "After adstock: 4661.523873410783\n", + "After hill transform: 0.015253814324380638\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.7179421215515\n", + "After adstock: 7648.894412709787\n", + "After hill transform: 0.347580636995048\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116607229013\n", + "After adstock: 13020.338829451235\n", + "After hill transform: 0.0004796058509515494\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.5630548157\n", + "After adstock: 52727.896388149034\n", + "After hill transform: 0.34218984178142875\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540062549\n", + "After adstock: 4661.523873395882\n", + "After hill transform: 0.015253814324254227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717942136453\n", + "After adstock: 7648.894412724688\n", + "After hill transform: 0.34758063699627406\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.11\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0527\n", + "Raw spend: 13019.114099322356\n", + "After adstock: 13020.336321544579\n", + "After hill transform: 0.0004796055742599144\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5237\n", + "Raw spend: 52727.56337431796\n", + "After adstock: 52727.89670765129\n", + "After hill transform: 0.34218984258135904\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6833\n", + "Raw spend: 4661.1908863156\n", + "After adstock: 4661.5242196489335\n", + "After hill transform: 0.015253817261541503\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1415\n", + "Raw spend: 7648.719784274851\n", + "After adstock: 7648.896254863086\n", + "After hill transform: 0.34758078857062336\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116356438348\n", + "After adstock: 13020.33857866057\n", + "After hill transform: 0.0004796058232823812\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56308676593\n", + "After adstock: 52727.89642009926\n", + "After hill transform: 0.3421898418614218\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6832\n", + "Raw spend: 4661.190574687855\n", + "After adstock: 4661.523908021188\n", + "After hill transform: 0.015253814617982944\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1377\n", + "Raw spend: 7648.718126336881\n", + "After adstock: 7648.894596925116\n", + "After hill transform: 0.3475806521526057\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116582149945\n", + "After adstock: 13020.338804372168\n", + "After hill transform: 0.00047960584818463237\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563058010724\n", + "After adstock: 52727.89639134406\n", + "After hill transform: 0.34218984178942813\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.19054352508\n", + "After adstock: 4661.523876858413\n", + "After hill transform: 0.015253814353627104\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717960543085\n", + "After adstock: 7648.89443113132\n", + "After hill transform: 0.3475806385108038\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116604721106\n", + "After adstock: 13020.338826943329\n", + "After hill transform: 0.00047960585067485773\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.5630551352\n", + "After adstock: 52727.896388468536\n", + "After hill transform: 0.3421898417822287\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540408802\n", + "After adstock: 4661.523873742135\n", + "After hill transform: 0.015253814327191511\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717943963705\n", + "After adstock: 7648.89441455194\n", + "After hill transform: 0.34758063714662357\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116604736008\n", + "After adstock: 13020.33882695823\n", + "After hill transform: 0.00047960585067650176\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.5630551352\n", + "After adstock: 52727.896388468536\n", + "After hill transform: 0.3421898417822287\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540408802\n", + "After adstock: 4661.523873742135\n", + "After hill transform: 0.015253814327191511\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717943963705\n", + "After adstock: 7648.89441455194\n", + "After hill transform: 0.34758063714662357\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116604721106\n", + "After adstock: 13020.338826943329\n", + "After hill transform: 0.00047960585067485773\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.5630551501\n", + "After adstock: 52727.89638848344\n", + "After hill transform: 0.34218984178226597\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540408802\n", + "After adstock: 4661.523873742135\n", + "After hill transform: 0.015253814327191511\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717943963705\n", + "After adstock: 7648.89441455194\n", + "After hill transform: 0.34758063714662357\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116604721106\n", + "After adstock: 13020.338826943329\n", + "After hill transform: 0.00047960585067485773\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.5630551352\n", + "After adstock: 52727.896388468536\n", + "After hill transform: 0.3421898417822287\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540423703\n", + "After adstock: 4661.523873757036\n", + "After hill transform: 0.015253814327317922\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717943963705\n", + "After adstock: 7648.89441455194\n", + "After hill transform: 0.34758063714662357\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116604721106\n", + "After adstock: 13020.338826943329\n", + "After hill transform: 0.00047960585067485773\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.5630551352\n", + "After adstock: 52727.896388468536\n", + "After hill transform: 0.3421898417822287\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540408802\n", + "After adstock: 4661.523873742135\n", + "After hill transform: 0.015253814327191511\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717943978606\n", + "After adstock: 7648.894414566841\n", + "After hill transform: 0.34758063714784965\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.09\n", + "Adstocked value: 13,020.32\n", + "Saturated value: 0.0005\n", + "Final response: 259.0515\n", + "Raw spend: 13019.094281322747\n", + "After adstock: 13020.31650354497\n", + "After hill transform: 0.0004796033877888483\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5239\n", + "Raw spend: 52727.563820547104\n", + "After adstock: 52727.89715388044\n", + "After hill transform: 0.3421898436985724\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6826\n", + "Raw spend: 4661.189648932369\n", + "After adstock: 4661.522982265702\n", + "After hill transform: 0.0152538067647402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.74\n", + "Adstocked value: 7,648.92\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1889\n", + "Raw spend: 7648.740393428543\n", + "After adstock: 7648.916864016778\n", + "After hill transform: 0.34758248432722755\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.11\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0527\n", + "Raw spend: 13019.114372381271\n", + "After adstock: 13020.336594603494\n", + "After hill transform: 0.00047960560438587807\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56313167639\n", + "After adstock: 52727.896465009726\n", + "After hill transform: 0.3421898419738631\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190451261159\n", + "After adstock: 4661.523784594492\n", + "After hill transform: 0.015253813570946287\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1424\n", + "Raw spend: 7648.720188910189\n", + "After adstock: 7648.896659498424\n", + "After hill transform: 0.34758082186472156\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116381487123\n", + "After adstock: 13020.338603709346\n", + "After hill transform: 0.00047960582604595606\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56306278932\n", + "After adstock: 52727.896396122655\n", + "After hill transform: 0.34218984180139217\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190531494038\n", + "After adstock: 4661.523864827371\n", + "After hill transform: 0.01525381425156699\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1378\n", + "Raw spend: 7648.718168458353\n", + "After adstock: 7648.894639046588\n", + "After hill transform: 0.34758065561843376\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116582397708\n", + "After adstock: 13020.33880461993\n", + "After hill transform: 0.00047960584821196754\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305590061\n", + "After adstock: 52727.896389233945\n", + "After hill transform: 0.3421898417841451\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190539517325\n", + "After adstock: 4661.523872850658\n", + "After hill transform: 0.015253814319629059\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71796641317\n", + "After adstock: 7648.894437001405\n", + "After hill transform: 0.3475806389938046\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116602488766\n", + "After adstock: 13020.338824710989\n", + "After hill transform: 0.0004796058504285687\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305521174\n", + "After adstock: 52727.89638854508\n", + "After hill transform: 0.34218984178242035\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540319654\n", + "After adstock: 4661.523873652987\n", + "After hill transform: 0.015253814326435267\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179462086515\n", + "After adstock: 7648.894416796887\n", + "After hill transform: 0.34758063733134165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116602503667\n", + "After adstock: 13020.33882472589\n", + "After hill transform: 0.00047960585043021266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305521174\n", + "After adstock: 52727.89638854508\n", + "After hill transform: 0.34218984178242035\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540319654\n", + "After adstock: 4661.523873652987\n", + "After hill transform: 0.015253814326435267\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179462086515\n", + "After adstock: 7648.894416796887\n", + "After hill transform: 0.34758063733134165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116602488766\n", + "After adstock: 13020.338824710989\n", + "After hill transform: 0.0004796058504285687\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055226645\n", + "After adstock: 52727.89638855998\n", + "After hill transform: 0.34218984178245765\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540319654\n", + "After adstock: 4661.523873652987\n", + "After hill transform: 0.015253814326435267\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179462086515\n", + "After adstock: 7648.894416796887\n", + "After hill transform: 0.34758063733134165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116602488766\n", + "After adstock: 13020.338824710989\n", + "After hill transform: 0.0004796058504285687\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305521174\n", + "After adstock: 52727.89638854508\n", + "After hill transform: 0.34218984178242035\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540334555\n", + "After adstock: 4661.523873667888\n", + "After hill transform: 0.015253814326561673\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179462086515\n", + "After adstock: 7648.894416796887\n", + "After hill transform: 0.34758063733134165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116602488766\n", + "After adstock: 13020.338824710989\n", + "After hill transform: 0.0004796058504285687\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305521174\n", + "After adstock: 52727.89638854508\n", + "After hill transform: 0.34218984178242035\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540319654\n", + "After adstock: 4661.523873652987\n", + "After hill transform: 0.015253814326435267\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717946223553\n", + "After adstock: 7648.894416811788\n", + "After hill transform: 0.3475806373325677\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,018.99\n", + "Adstocked value: 13,020.21\n", + "Saturated value: 0.0005\n", + "Final response: 259.0453\n", + "Raw spend: 13018.990921519113\n", + "After adstock: 13020.213143741335\n", + "After hill transform: 0.00047959198446393157\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.57\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5250\n", + "Raw spend: 52727.5670644657\n", + "After adstock: 52727.900397799036\n", + "After hill transform: 0.34218985182029465\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6807\n", + "Raw spend: 4661.186248680632\n", + "After adstock: 4661.519582013965\n", + "After hill transform: 0.01525377792020894\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.84\n", + "Adstocked value: 7,649.02\n", + "Saturated value: 0.3476\n", + "Final response: 9726.4273\n", + "Raw spend: 7648.843909565322\n", + "After adstock: 7649.020380153557\n", + "After hill transform: 0.34759100180232033\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.10\n", + "Adstocked value: 13,020.33\n", + "Saturated value: 0.0005\n", + "Final response: 259.0521\n", + "Raw spend: 13019.104034391801\n", + "After adstock: 13020.326256614024\n", + "After hill transform: 0.00047960446382009676\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5238\n", + "Raw spend: 52727.56345613714\n", + "After adstock: 52727.89678947048\n", + "After hill transform: 0.34218984278620784\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6829\n", + "Raw spend: 4661.190111155752\n", + "After adstock: 4661.523444489085\n", + "After hill transform: 0.01525381068581029\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.73\n", + "Adstocked value: 7,648.91\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1663\n", + "Raw spend: 7648.730542544318\n", + "After adstock: 7648.907013132553\n", + "After hill transform: 0.3475816737796222\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.115345679069\n", + "After adstock: 13020.337567901292\n", + "After hill transform: 0.0004796057117676013\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563095304286\n", + "After adstock: 52727.89642863762\n", + "After hill transform: 0.34218984188279905\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190497403264\n", + "After adstock: 4661.523830736597\n", + "After hill transform: 0.015253813962372747\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1402\n", + "Raw spend: 7648.719205842218\n", + "After adstock: 7648.895676430453\n", + "After hill transform: 0.3475807409761816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116476807796\n", + "After adstock: 13020.338699030019\n", + "After hill transform: 0.00047960583656247074\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563059221\n", + "After adstock: 52727.896392554336\n", + "After hill transform: 0.3421898417924582\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190536028015\n", + "After adstock: 4661.523869361348\n", + "After hill transform: 0.015253814290029014\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1375\n", + "Raw spend: 7648.718072172008\n", + "After adstock: 7648.894542760243\n", + "After hill transform: 0.34758064769582575\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11658992067\n", + "After adstock: 13020.338812142892\n", + "After hill transform: 0.0004796058490419589\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305561267\n", + "After adstock: 52727.89638894601\n", + "After hill transform: 0.34218984178342415\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.19053989049\n", + "After adstock: 4661.523873223823\n", + "After hill transform: 0.01525381432279464\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717958804988\n", + "After adstock: 7648.894429393223\n", + "After hill transform: 0.34758063836779013\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116601231957\n", + "After adstock: 13020.33882345418\n", + "After hill transform: 0.0004796058502899078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055251834\n", + "After adstock: 52727.89638858517\n", + "After hill transform: 0.34218984178252065\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540276738\n", + "After adstock: 4661.523873610071\n", + "After hill transform: 0.015253814326071204\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717947468285\n", + "After adstock: 7648.89441805652\n", + "After hill transform: 0.3475806374349866\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116601246858\n", + "After adstock: 13020.338823469081\n", + "After hill transform: 0.0004796058502915518\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055251834\n", + "After adstock: 52727.89638858517\n", + "After hill transform: 0.34218984178252065\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540276738\n", + "After adstock: 4661.523873610071\n", + "After hill transform: 0.015253814326071204\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717947468285\n", + "After adstock: 7648.89441805652\n", + "After hill transform: 0.3475806374349866\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116601231957\n", + "After adstock: 13020.33882345418\n", + "After hill transform: 0.0004796058502899078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055266735\n", + "After adstock: 52727.89638860007\n", + "After hill transform: 0.342189841782558\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540276738\n", + "After adstock: 4661.523873610071\n", + "After hill transform: 0.015253814326071204\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717947468285\n", + "After adstock: 7648.89441805652\n", + "After hill transform: 0.3475806374349866\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116601231957\n", + "After adstock: 13020.33882345418\n", + "After hill transform: 0.0004796058502899078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055251834\n", + "After adstock: 52727.89638858517\n", + "After hill transform: 0.34218984178252065\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540291639\n", + "After adstock: 4661.523873624972\n", + "After hill transform: 0.015253814326197612\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717947468285\n", + "After adstock: 7648.89441805652\n", + "After hill transform: 0.3475806374349866\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116601231957\n", + "After adstock: 13020.33882345418\n", + "After hill transform: 0.0004796058502899078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055251834\n", + "After adstock: 52727.89638858517\n", + "After hill transform: 0.34218984178252065\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540276738\n", + "After adstock: 4661.523873610071\n", + "After hill transform: 0.015253814326071204\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717947483186\n", + "After adstock: 7648.894418071422\n", + "After hill transform: 0.34758063743621265\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,018.08\n", + "Adstocked value: 13,019.30\n", + "Saturated value: 0.0005\n", + "Final response: 258.9908\n", + "Raw spend: 13018.075403876175\n", + "After adstock: 13019.297626098398\n", + "After hill transform: 0.0004794909864898623\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.60\n", + "Adstocked value: 52,727.94\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5384\n", + "Raw spend: 52727.60433246007\n", + "After adstock: 52727.937665793404\n", + "After hill transform: 0.3421899451272615\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.16\n", + "Adstocked value: 4,661.49\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6648\n", + "Raw spend: 4661.158398711558\n", + "After adstock: 4661.491732044891\n", + "After hill transform: 0.015253541668546998\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,649.75\n", + "Adstocked value: 7,649.93\n", + "Saturated value: 0.3477\n", + "Final response: 9728.5135\n", + "Raw spend: 7649.750009182964\n", + "After adstock: 7649.926479771199\n", + "After hill transform: 0.34766555638538194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.01\n", + "Adstocked value: 13,020.23\n", + "Saturated value: 0.0005\n", + "Final response: 259.0466\n", + "Raw spend: 13019.012481496378\n", + "After adstock: 13020.234703718601\n", + "After hill transform: 0.00047959436308577056\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.57\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5251\n", + "Raw spend: 52727.567182972656\n", + "After adstock: 52727.90051630599\n", + "After hill transform: 0.34218985211699776\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6813\n", + "Raw spend: 4661.18732612022\n", + "After adstock: 4661.520659453553\n", + "After hill transform: 0.015253787060187462\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.82\n", + "Adstocked value: 7,649.00\n", + "Saturated value: 0.3476\n", + "Final response: 9726.3749\n", + "Raw spend: 7648.821153639753\n", + "After adstock: 7648.997624227988\n", + "After hill transform: 0.3475891294094963\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.11\n", + "Adstocked value: 13,020.33\n", + "Saturated value: 0.0005\n", + "Final response: 259.0522\n", + "Raw spend: 13019.1061892584\n", + "After adstock: 13020.328411480623\n", + "After hill transform: 0.0004796047015612526\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5238\n", + "Raw spend: 52727.563468023916\n", + "After adstock: 52727.89680135725\n", + "After hill transform: 0.3421898428159684\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6830\n", + "Raw spend: 4661.190218861086\n", + "After adstock: 4661.523552194419\n", + "After hill transform: 0.015253811599481516\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.73\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1610\n", + "Raw spend: 7648.728268085432\n", + "After adstock: 7648.904738673667\n", + "After hill transform: 0.3475814866332315\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.115560034601\n", + "After adstock: 13020.337782256824\n", + "After hill transform: 0.00047960573541695983\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56309652904\n", + "After adstock: 52727.896429862376\n", + "After hill transform: 0.3421898418858655\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190508135172\n", + "After adstock: 4661.523841468505\n", + "After hill transform: 0.01525381405341222\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1396\n", + "Raw spend: 7648.71897953\n", + "After adstock: 7648.895450118235\n", + "After hill transform: 0.34758072235481896\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116497112222\n", + "After adstock: 13020.338719334444\n", + "After hill transform: 0.0004796058388026122\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305937956\n", + "After adstock: 52727.89639271289\n", + "After hill transform: 0.3421898417928552\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190537062582\n", + "After adstock: 4661.523870395915\n", + "After hill transform: 0.01525381429880531\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1375\n", + "Raw spend: 7648.718050674457\n", + "After adstock: 7648.894521262692\n", + "After hill transform: 0.3475806459269699\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116590819984\n", + "After adstock: 13020.338813042206\n", + "After hill transform: 0.00047960584914117824\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305566461\n", + "After adstock: 52727.89638899794\n", + "After hill transform: 0.3421898417835542\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.1905399553225\n", + "After adstock: 4661.5238732886555\n", + "After hill transform: 0.015253814323344618\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717957788903\n", + "After adstock: 7648.894428377138\n", + "After hill transform: 0.3475806382841849\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11660019076\n", + "After adstock: 13020.338822412983\n", + "After hill transform: 0.0004796058501750349\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305529311\n", + "After adstock: 52727.89638862645\n", + "After hill transform: 0.34218984178262407\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540244596\n", + "After adstock: 4661.523873577929\n", + "After hill transform: 0.015253814325798547\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948500347\n", + "After adstock: 7648.894419088582\n", + "After hill transform: 0.3475806375199064\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116601127838\n", + "After adstock: 13020.338823350061\n", + "After hill transform: 0.00047960585027842056\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305525596\n", + "After adstock: 52727.896388589295\n", + "After hill transform: 0.3421898417825311\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540273524\n", + "After adstock: 4661.523873606857\n", + "After hill transform: 0.015253814326043938\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717947571491\n", + "After adstock: 7648.894418159726\n", + "After hill transform: 0.3475806374434785\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11660114274\n", + "After adstock: 13020.338823364962\n", + "After hill transform: 0.00047960585028006454\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305525596\n", + "After adstock: 52727.896388589295\n", + "After hill transform: 0.3421898417825311\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540273524\n", + "After adstock: 4661.523873606857\n", + "After hill transform: 0.015253814326043938\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717947571491\n", + "After adstock: 7648.894418159726\n", + "After hill transform: 0.3475806374434785\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116601127838\n", + "After adstock: 13020.338823350061\n", + "After hill transform: 0.00047960585027842056\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305527086\n", + "After adstock: 52727.8963886042\n", + "After hill transform: 0.34218984178256834\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540273524\n", + "After adstock: 4661.523873606857\n", + "After hill transform: 0.015253814326043938\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717947571491\n", + "After adstock: 7648.894418159726\n", + "After hill transform: 0.3475806374434785\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116601127838\n", + "After adstock: 13020.338823350061\n", + "After hill transform: 0.00047960585027842056\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305525596\n", + "After adstock: 52727.896388589295\n", + "After hill transform: 0.3421898417825311\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540288425\n", + "After adstock: 4661.523873621758\n", + "After hill transform: 0.015253814326170349\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717947571491\n", + "After adstock: 7648.894418159726\n", + "After hill transform: 0.3475806374434785\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116601127838\n", + "After adstock: 13020.338823350061\n", + "After hill transform: 0.00047960585027842056\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305525596\n", + "After adstock: 52727.896388589295\n", + "After hill transform: 0.3421898417825311\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540273524\n", + "After adstock: 4661.523873606857\n", + "After hill transform: 0.015253814326043938\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717947586392\n", + "After adstock: 7648.894418174627\n", + "After hill transform: 0.3475806374447046\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.05\n", + "Adstocked value: 13,020.27\n", + "Saturated value: 0.0005\n", + "Final response: 259.0487\n", + "Raw spend: 13019.04656865623\n", + "After adstock: 13020.268790878452\n", + "After hill transform: 0.0004795981237951304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5237\n", + "Raw spend: 52727.56329279718\n", + "After adstock: 52727.89662613052\n", + "After hill transform: 0.3421898423772574\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6812\n", + "Raw spend: 4661.187148060526\n", + "After adstock: 4661.520481393859\n", + "After hill transform: 0.015253785549697188\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.79\n", + "Adstocked value: 7,648.97\n", + "Saturated value: 0.3476\n", + "Final response: 9726.3058\n", + "Raw spend: 7648.791134716822\n", + "After adstock: 7648.967605305057\n", + "After hill transform: 0.3475866594046806\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.11\n", + "Adstocked value: 13,020.33\n", + "Saturated value: 0.0005\n", + "Final response: 259.0524\n", + "Raw spend: 13019.109597880677\n", + "After adstock: 13020.3318201029\n", + "After hill transform: 0.00047960507762636294\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563079010084\n", + "After adstock: 52727.89641234342\n", + "After hill transform: 0.3421898418420037\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6829\n", + "Raw spend: 4661.190201052224\n", + "After adstock: 4661.5235343855575\n", + "After hill transform: 0.015253811448407806\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.73\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1541\n", + "Raw spend: 7648.725266286024\n", + "After adstock: 7648.901736874259\n", + "After hill transform: 0.34758123963999793\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.115900803123\n", + "After adstock: 13020.338123025345\n", + "After hill transform: 0.0004796057730131776\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305763137\n", + "After adstock: 52727.89639096471\n", + "After hill transform: 0.34218984178847833\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190506351394\n", + "After adstock: 4661.523839684727\n", + "After hill transform: 0.015253814038280312\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1389\n", + "Raw spend: 7648.718679442944\n", + "After adstock: 7648.89515003118\n", + "After hill transform: 0.3475806976631344\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116531095367\n", + "After adstock: 13020.33875331759\n", + "After hill transform: 0.00047960584255189595\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.5630554935\n", + "After adstock: 52727.89638882683\n", + "After hill transform: 0.3421898417831258\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.19053688131\n", + "After adstock: 4661.5238702146435\n", + "After hill transform: 0.015253814297267573\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1374\n", + "Raw spend: 7648.718020758636\n", + "After adstock: 7648.894491346871\n", + "After hill transform: 0.3475806434654441\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11659412459\n", + "After adstock: 13020.338816346813\n", + "After hill transform: 0.0004796058495057681\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055279716\n", + "After adstock: 52727.89638861305\n", + "After hill transform: 0.3421898417825905\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190539934302\n", + "After adstock: 4661.523873267635\n", + "After hill transform: 0.015253814323166304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717954890206\n", + "After adstock: 7648.894425478441\n", + "After hill transform: 0.34758063804567507\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116600427513\n", + "After adstock: 13020.338822649735\n", + "After hill transform: 0.0004796058502011552\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305525833\n", + "After adstock: 52727.89638859167\n", + "After hill transform: 0.342189841782537\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540239601\n", + "After adstock: 4661.5238735729345\n", + "After hill transform: 0.015253814325756173\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948303362\n", + "After adstock: 7648.8944188915975\n", + "After hill transform: 0.34758063750369816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116600442414\n", + "After adstock: 13020.338822664637\n", + "After hill transform: 0.00047960585020279925\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305525833\n", + "After adstock: 52727.89638859167\n", + "After hill transform: 0.342189841782537\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540239601\n", + "After adstock: 4661.5238735729345\n", + "After hill transform: 0.015253814325756173\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948303362\n", + "After adstock: 7648.8944188915975\n", + "After hill transform: 0.34758063750369816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116600427513\n", + "After adstock: 13020.338822649735\n", + "After hill transform: 0.0004796058502011552\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305527323\n", + "After adstock: 52727.89638860657\n", + "After hill transform: 0.3421898417825743\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540239601\n", + "After adstock: 4661.5238735729345\n", + "After hill transform: 0.015253814325756173\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948303362\n", + "After adstock: 7648.8944188915975\n", + "After hill transform: 0.34758063750369816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116600427513\n", + "After adstock: 13020.338822649735\n", + "After hill transform: 0.0004796058502011552\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305525833\n", + "After adstock: 52727.89638859167\n", + "After hill transform: 0.342189841782537\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540254503\n", + "After adstock: 4661.523873587836\n", + "After hill transform: 0.01525381432588258\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948303362\n", + "After adstock: 7648.8944188915975\n", + "After hill transform: 0.34758063750369816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116600427513\n", + "After adstock: 13020.338822649735\n", + "After hill transform: 0.0004796058502011552\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305525833\n", + "After adstock: 52727.89638859167\n", + "After hill transform: 0.342189841782537\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540239601\n", + "After adstock: 4661.5238735729345\n", + "After hill transform: 0.015253814325756173\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948318264\n", + "After adstock: 7648.894418906499\n", + "After hill transform: 0.34758063750492424\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,018.75\n", + "Adstocked value: 13,019.97\n", + "Saturated value: 0.0005\n", + "Final response: 259.0311\n", + "Raw spend: 13018.751758072947\n", + "After adstock: 13019.97398029517\n", + "After hill transform: 0.0004795655990910087\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5240\n", + "Raw spend: 52727.56424296446\n", + "After adstock: 52727.89757629779\n", + "After hill transform: 0.3421898447561688\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.17\n", + "Adstocked value: 4,661.51\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6728\n", + "Raw spend: 4661.172359835406\n", + "After adstock: 4661.505693168739\n", + "After hill transform: 0.015253660100674358\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,649.10\n", + "Adstocked value: 7,649.28\n", + "Saturated value: 0.3476\n", + "Final response: 9727.0164\n", + "Raw spend: 7649.099783357949\n", + "After adstock: 7649.276253946184\n", + "After hill transform: 0.3476120554354693\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.08\n", + "Adstocked value: 13,020.30\n", + "Saturated value: 0.0005\n", + "Final response: 259.0507\n", + "Raw spend: 13019.080116192055\n", + "After adstock: 13020.302338414278\n", + "After hill transform: 0.00047960182498894767\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5237\n", + "Raw spend: 52727.56317402895\n", + "After adstock: 52727.89650736228\n", + "After hill transform: 0.34218984207990016\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6821\n", + "Raw spend: 4661.188722199182\n", + "After adstock: 4661.522055532515\n", + "After hill transform: 0.015253798903205976\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.76\n", + "Adstocked value: 7,648.93\n", + "Saturated value: 0.3476\n", + "Final response: 9726.2252\n", + "Raw spend: 7648.756131808821\n", + "After adstock: 7648.932602397056\n", + "After hill transform: 0.3475837793077458\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.11\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0526\n", + "Raw spend: 13019.112952003967\n", + "After adstock: 13020.33517422619\n", + "After hill transform: 0.0004796054476789225\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563067135394\n", + "After adstock: 52727.89640046873\n", + "After hill transform: 0.34218984181227324\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6830\n", + "Raw spend: 4661.19035843556\n", + "After adstock: 4661.523691768893\n", + "After hill transform: 0.015253812783500733\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1461\n", + "Raw spend: 7648.721766653908\n", + "After adstock: 7648.898237242143\n", + "After hill transform: 0.34758095168421155\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116235585157\n", + "After adstock: 13020.33845780738\n", + "After hill transform: 0.00047960580994892176\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305644604\n", + "After adstock: 52727.89638977937\n", + "After hill transform: 0.34218984178551065\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190522059197\n", + "After adstock: 4661.52385539253\n", + "After hill transform: 0.015253814171530624\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1381\n", + "Raw spend: 7648.718330138417\n", + "After adstock: 7648.894800726652\n", + "After hill transform: 0.3475806689217505\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116563943277\n", + "After adstock: 13020.3387861655\n", + "After hill transform: 0.0004796058461759317\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055377104\n", + "After adstock: 52727.89638871044\n", + "After hill transform: 0.34218984178283435\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190538421561\n", + "After adstock: 4661.523871754894\n", + "After hill transform: 0.015253814310333614\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1374\n", + "Raw spend: 7648.717986486868\n", + "After adstock: 7648.894457075103\n", + "After hill transform: 0.34758064064550337\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11659677909\n", + "After adstock: 13020.338819001312\n", + "After hill transform: 0.0004796058497986329\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055270206\n", + "After adstock: 52727.89638860354\n", + "After hill transform: 0.34218984178256673\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540057797\n", + "After adstock: 4661.52387339113\n", + "After hill transform: 0.015253814324213915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717952121713\n", + "After adstock: 7648.894422709948\n", + "After hill transform: 0.3475806378178787\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11660006267\n", + "After adstock: 13020.338822284893\n", + "After hill transform: 0.0004796058501609031\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305525952\n", + "After adstock: 52727.89638859285\n", + "After hill transform: 0.34218984178253997\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540221421\n", + "After adstock: 4661.523873554754\n", + "After hill transform: 0.015253814325601946\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948685197\n", + "After adstock: 7648.8944192734325\n", + "After hill transform: 0.34758063753511614\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11660039103\n", + "After adstock: 13020.338822613252\n", + "After hill transform: 0.00047960585019713006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305525845\n", + "After adstock: 52727.896388591784\n", + "After hill transform: 0.3421898417825373\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540237783\n", + "After adstock: 4661.523873571116\n", + "After hill transform: 0.015253814325740753\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948341546\n", + "After adstock: 7648.894418929781\n", + "After hill transform: 0.34758063750683993\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11660040593\n", + "After adstock: 13020.338822628153\n", + "After hill transform: 0.0004796058501987741\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305525845\n", + "After adstock: 52727.896388591784\n", + "After hill transform: 0.3421898417825373\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540237783\n", + "After adstock: 4661.523873571116\n", + "After hill transform: 0.015253814325740753\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948341546\n", + "After adstock: 7648.894418929781\n", + "After hill transform: 0.34758063750683993\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11660039103\n", + "After adstock: 13020.338822613252\n", + "After hill transform: 0.00047960585019713006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305527335\n", + "After adstock: 52727.896388606685\n", + "After hill transform: 0.3421898417825746\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540237783\n", + "After adstock: 4661.523873571116\n", + "After hill transform: 0.015253814325740753\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948341546\n", + "After adstock: 7648.894418929781\n", + "After hill transform: 0.34758063750683993\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11660039103\n", + "After adstock: 13020.338822613252\n", + "After hill transform: 0.00047960585019713006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305525845\n", + "After adstock: 52727.896388591784\n", + "After hill transform: 0.3421898417825373\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.1905402526845\n", + "After adstock: 4661.5238735860175\n", + "After hill transform: 0.015253814325867157\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948341546\n", + "After adstock: 7648.894418929781\n", + "After hill transform: 0.34758063750683993\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11660039103\n", + "After adstock: 13020.338822613252\n", + "After hill transform: 0.00047960585019713006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305525845\n", + "After adstock: 52727.896388591784\n", + "After hill transform: 0.3421898417825373\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540237783\n", + "After adstock: 4661.523873571116\n", + "After hill transform: 0.015253814325740753\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948356447\n", + "After adstock: 7648.894418944682\n", + "After hill transform: 0.34758063750806606\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,006.67\n", + "Adstocked value: 13,007.90\n", + "Saturated value: 0.0005\n", + "Final response: 258.3121\n", + "Raw spend: 13006.67447010635\n", + "After adstock: 13007.896692328573\n", + "After hill transform: 0.00047823444524613035\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.61\n", + "Adstocked value: 52,727.95\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5414\n", + "Raw spend: 52727.61292306057\n", + "After adstock: 52727.94625639391\n", + "After hill transform: 0.34218996663533036\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,660.57\n", + "Adstocked value: 4,660.91\n", + "Saturated value: 0.0152\n", + "Final response: 1024.3305\n", + "Raw spend: 4660.5716793246675\n", + "After adstock: 4660.9050126580005\n", + "After hill transform: 0.01524856502937261\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,661.73\n", + "Adstocked value: 7,661.91\n", + "Saturated value: 0.3487\n", + "Final response: 9756.0906\n", + "Raw spend: 7661.729071739166\n", + "After adstock: 7661.905542327401\n", + "After hill transform: 0.348651073474499\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,017.87\n", + "Adstocked value: 13,019.09\n", + "Saturated value: 0.0005\n", + "Final response: 258.9787\n", + "Raw spend: 13017.872387362562\n", + "After adstock: 13019.094609584785\n", + "After hill transform: 0.00047946859205459777\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.57\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5254\n", + "Raw spend: 52727.56804203866\n", + "After adstock: 52727.901375372\n", + "After hill transform: 0.3421898542678209\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.13\n", + "Adstocked value: 4,661.46\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6479\n", + "Raw spend: 4661.1286541464715\n", + "After adstock: 4661.4619874798045\n", + "After hill transform: 0.01525328934742121\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,650.02\n", + "Adstocked value: 7,650.20\n", + "Saturated value: 0.3477\n", + "Final response: 9729.1330\n", + "Raw spend: 7650.019060681308\n", + "After adstock: 7650.195531269543\n", + "After hill transform: 0.3476876938900227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,018.99\n", + "Adstocked value: 13,020.21\n", + "Saturated value: 0.0005\n", + "Final response: 259.0454\n", + "Raw spend: 13018.992179088182\n", + "After adstock: 13020.214401310404\n", + "After hill transform: 0.00047959212320603526\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5238\n", + "Raw spend: 52727.56355393647\n", + "After adstock: 52727.8968872698\n", + "After hill transform: 0.34218984303106564\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.18\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6796\n", + "Raw spend: 4661.184351628653\n", + "After adstock: 4661.517684961986\n", + "After hill transform: 0.015253761827421965\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.85\n", + "Adstocked value: 7,649.02\n", + "Saturated value: 0.3476\n", + "Final response: 9726.4368\n", + "Raw spend: 7648.848059575522\n", + "After adstock: 7649.024530163757\n", + "After hill transform: 0.34759134327149893\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.10\n", + "Adstocked value: 13,020.33\n", + "Saturated value: 0.0005\n", + "Final response: 259.0521\n", + "Raw spend: 13019.104158260745\n", + "After adstock: 13020.326380482968\n", + "After hill transform: 0.0004796044774862519\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56310512625\n", + "After adstock: 52727.89643845959\n", + "After hill transform: 0.3421898419073901\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6828\n", + "Raw spend: 4661.18992137687\n", + "After adstock: 4661.523254710203\n", + "After hill transform: 0.015253809075904004\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.73\n", + "Adstocked value: 7,648.91\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1672\n", + "Raw spend: 7648.730959464943\n", + "After adstock: 7648.907430053178\n", + "After hill transform: 0.34758170808456773\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.115356178001\n", + "After adstock: 13020.337578400224\n", + "After hill transform: 0.0004796057129259246\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56306024523\n", + "After adstock: 52727.896393578565\n", + "After hill transform: 0.34218984179502254\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190478351692\n", + "After adstock: 4661.523811685025\n", + "After hill transform: 0.015253813800757028\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1403\n", + "Raw spend: 7648.719249453886\n", + "After adstock: 7648.895720042121\n", + "After hill transform: 0.3475807445646254\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116475969726\n", + "After adstock: 13020.338698191948\n", + "After hill transform: 0.0004796058364700083\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305575713\n", + "After adstock: 52727.89638909046\n", + "After hill transform: 0.34218984178378575\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190534049174\n", + "After adstock: 4661.523867382507\n", + "After hill transform: 0.015253814273242376\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1376\n", + "Raw spend: 7648.71807845278\n", + "After adstock: 7648.894549041015\n", + "After hill transform: 0.3475806482126186\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.1165879489\n", + "After adstock: 13020.338810171123\n", + "After hill transform: 0.00047960584882441806\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305530832\n", + "After adstock: 52727.89638864165\n", + "After hill transform: 0.34218984178266215\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190539618922\n", + "After adstock: 4661.523872952255\n", + "After hill transform: 0.015253814320490913\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717961352669\n", + "After adstock: 7648.894431940904\n", + "After hill transform: 0.3475806385774178\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599146817\n", + "After adstock: 13020.33882136904\n", + "After hill transform: 0.00047960585005985896\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305526343\n", + "After adstock: 52727.89638859677\n", + "After hill transform: 0.34218984178254974\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540175898\n", + "After adstock: 4661.523873509231\n", + "After hill transform: 0.01525381432521577\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949642658\n", + "After adstock: 7648.894420230893\n", + "After hill transform: 0.3475806376138977\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116600266609\n", + "After adstock: 13020.338822488831\n", + "After hill transform: 0.00047960585018340303\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305525895\n", + "After adstock: 52727.896388592286\n", + "After hill transform: 0.3421898417825386\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540231595\n", + "After adstock: 4661.523873564928\n", + "After hill transform: 0.015253814325688257\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948471657\n", + "After adstock: 7648.894419059892\n", + "After hill transform: 0.3475806375175457\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116600378587\n", + "After adstock: 13020.33882260081\n", + "After hill transform: 0.0004796058501957574\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.5630552585\n", + "After adstock: 52727.896388591835\n", + "After hill transform: 0.34218984178253736\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540237165\n", + "After adstock: 4661.523873570498\n", + "After hill transform: 0.015253814325735505\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948354557\n", + "After adstock: 7648.894418942792\n", + "After hill transform: 0.3475806375079105\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116600389785\n", + "After adstock: 13020.338822612008\n", + "After hill transform: 0.0004796058501969928\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055258455\n", + "After adstock: 52727.89638859179\n", + "After hill transform: 0.3421898417825373\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.1905402377215\n", + "After adstock: 4661.5238735710545\n", + "After hill transform: 0.015253814325740224\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948342847\n", + "After adstock: 7648.894418931082\n", + "After hill transform: 0.347580637506947\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116600404686\n", + "After adstock: 13020.338822626909\n", + "After hill transform: 0.00047960585019863683\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055258455\n", + "After adstock: 52727.89638859179\n", + "After hill transform: 0.3421898417825373\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.1905402377215\n", + "After adstock: 4661.5238735710545\n", + "After hill transform: 0.015253814325740224\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948342847\n", + "After adstock: 7648.894418931082\n", + "After hill transform: 0.347580637506947\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116600389785\n", + "After adstock: 13020.338822612008\n", + "After hill transform: 0.0004796058501969928\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305527336\n", + "After adstock: 52727.89638860669\n", + "After hill transform: 0.3421898417825746\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.1905402377215\n", + "After adstock: 4661.5238735710545\n", + "After hill transform: 0.015253814325740224\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948342847\n", + "After adstock: 7648.894418931082\n", + "After hill transform: 0.347580637506947\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116600389785\n", + "After adstock: 13020.338822612008\n", + "After hill transform: 0.0004796058501969928\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055258455\n", + "After adstock: 52727.89638859179\n", + "After hill transform: 0.3421898417825373\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540252623\n", + "After adstock: 4661.523873585956\n", + "After hill transform: 0.015253814325866635\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948342847\n", + "After adstock: 7648.894418931082\n", + "After hill transform: 0.347580637506947\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116600389785\n", + "After adstock: 13020.338822612008\n", + "After hill transform: 0.0004796058501969928\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055258455\n", + "After adstock: 52727.89638859179\n", + "After hill transform: 0.3421898417825373\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.1905402377215\n", + "After adstock: 4661.5238735710545\n", + "After hill transform: 0.015253814325740224\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948357748\n", + "After adstock: 7648.8944189459835\n", + "After hill transform: 0.34758063750817314\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.11\n", + "Adstocked value: 13,020.33\n", + "Saturated value: 0.0005\n", + "Final response: 259.0524\n", + "Raw spend: 13019.108823149661\n", + "After adstock: 13020.331045371884\n", + "After hill transform: 0.0004796049921521332\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563101148626\n", + "After adstock: 52727.89643448196\n", + "After hill transform: 0.3421898418974314\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190407644589\n", + "After adstock: 4661.523740977922\n", + "After hill transform: 0.015253813200944101\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.73\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1554\n", + "Raw spend: 7648.725812287899\n", + "After adstock: 7648.902282876134\n", + "After hill transform: 0.3475812845659752\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.115822665774\n", + "After adstock: 13020.338044887996\n", + "After hill transform: 0.000479605764392461\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563059847475\n", + "After adstock: 52727.89639318081\n", + "After hill transform: 0.34218984179402673\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190526978408\n", + "After adstock: 4661.523860311741\n", + "After hill transform: 0.015253814213260613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1391\n", + "Raw spend: 7648.718734737353\n", + "After adstock: 7648.895205325588\n", + "After hill transform: 0.3475807022128545\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116522617383\n", + "After adstock: 13020.338744839606\n", + "After hill transform: 0.00047960584161653913\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305571736\n", + "After adstock: 52727.89638905069\n", + "After hill transform: 0.3421898417836862\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.19053891179\n", + "After adstock: 4661.523872245123\n", + "After hill transform: 0.015253814314492265\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1374\n", + "Raw spend: 7648.7180269822975\n", + "After adstock: 7648.894497570533\n", + "After hill transform: 0.3475806439775378\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116592612545\n", + "After adstock: 13020.338814834768\n", + "After hill transform: 0.00047960584933894745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055304345\n", + "After adstock: 52727.89638863768\n", + "After hill transform: 0.34218984178265216\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540105128\n", + "After adstock: 4661.523873438461\n", + "After hill transform: 0.015253814324615426\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717956206792\n", + "After adstock: 7648.894426795027\n", + "After hill transform: 0.3475806381540061\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599612062\n", + "After adstock: 13020.338821834284\n", + "After hill transform: 0.0004796058501111884\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305526305\n", + "After adstock: 52727.89638859638\n", + "After hill transform: 0.34218984178254874\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540224462\n", + "After adstock: 4661.523873557795\n", + "After hill transform: 0.015253814325627746\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949129242\n", + "After adstock: 7648.894419717477\n", + "After hill transform: 0.3475806375716529\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116600312012\n", + "After adstock: 13020.338822534235\n", + "After hill transform: 0.0004796058501884124\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055258914\n", + "After adstock: 52727.89638859225\n", + "After hill transform: 0.3421898417825384\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.1905402363955\n", + "After adstock: 4661.5238735697285\n", + "After hill transform: 0.015253814325728978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948421487\n", + "After adstock: 7648.894419009722\n", + "After hill transform: 0.3475806375134176\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116600326914\n", + "After adstock: 13020.338822549136\n", + "After hill transform: 0.00047960585019005635\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055258914\n", + "After adstock: 52727.89638859225\n", + "After hill transform: 0.3421898417825384\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.1905402363955\n", + "After adstock: 4661.5238735697285\n", + "After hill transform: 0.015253814325728978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948421487\n", + "After adstock: 7648.894419009722\n", + "After hill transform: 0.3475806375134176\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116600312012\n", + "After adstock: 13020.338822534235\n", + "After hill transform: 0.0004796058501884124\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055273815\n", + "After adstock: 52727.89638860715\n", + "After hill transform: 0.3421898417825758\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.1905402363955\n", + "After adstock: 4661.5238735697285\n", + "After hill transform: 0.015253814325728978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948421487\n", + "After adstock: 7648.894419009722\n", + "After hill transform: 0.3475806375134176\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116600312012\n", + "After adstock: 13020.338822534235\n", + "After hill transform: 0.0004796058501884124\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055258914\n", + "After adstock: 52727.89638859225\n", + "After hill transform: 0.3421898417825384\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540251297\n", + "After adstock: 4661.52387358463\n", + "After hill transform: 0.015253814325855382\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948421487\n", + "After adstock: 7648.894419009722\n", + "After hill transform: 0.3475806375134176\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116600312012\n", + "After adstock: 13020.338822534235\n", + "After hill transform: 0.0004796058501884124\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055258914\n", + "After adstock: 52727.89638859225\n", + "After hill transform: 0.3421898417825384\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.1905402363955\n", + "After adstock: 4661.5238735697285\n", + "After hill transform: 0.015253814325728978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948436388\n", + "After adstock: 7648.894419024623\n", + "After hill transform: 0.3475806375146437\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.11\n", + "Adstocked value: 13,020.33\n", + "Saturated value: 0.0005\n", + "Final response: 259.0524\n", + "Raw spend: 13019.10881992044\n", + "After adstock: 13020.331042142663\n", + "After hill transform: 0.00047960499179586094\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563101932516\n", + "After adstock: 52727.89643526585\n", + "After hill transform: 0.34218984189939405\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190409919924\n", + "After adstock: 4661.523743253257\n", + "After hill transform: 0.015253813220245913\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.73\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1554\n", + "Raw spend: 7648.725812457891\n", + "After adstock: 7648.902283046126\n", + "After hill transform: 0.34758128457996246\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.115822272855\n", + "After adstock: 13020.338044495078\n", + "After hill transform: 0.0004796057643491112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305992627\n", + "After adstock: 52727.89639325961\n", + "After hill transform: 0.342189841794224\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190527204748\n", + "After adstock: 4661.523860538081\n", + "After hill transform: 0.015253814215180666\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1391\n", + "Raw spend: 7648.718734825127\n", + "After adstock: 7648.895205413362\n", + "After hill transform: 0.34758070222007675\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116522508097\n", + "After adstock: 13020.33874473032\n", + "After hill transform: 0.0004796058416044817\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305572565\n", + "After adstock: 52727.89638905899\n", + "After hill transform: 0.342189841783707\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.1905389332305\n", + "After adstock: 4661.523872266564\n", + "After hill transform: 0.015253814314674145\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1374\n", + "Raw spend: 7648.718027061851\n", + "After adstock: 7648.894497650086\n", + "After hill transform: 0.3475806439840836\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11659253162\n", + "After adstock: 13020.338814753843\n", + "After hill transform: 0.0004796058493300192\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305530559\n", + "After adstock: 52727.896388638925\n", + "After hill transform: 0.3421898417826553\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540106079\n", + "After adstock: 4661.5238734394125\n", + "After hill transform: 0.015253814324623496\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717956285523\n", + "After adstock: 7648.894426873758\n", + "After hill transform: 0.3475806381604842\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599533972\n", + "After adstock: 13020.338821756195\n", + "After hill transform: 0.00047960585010257294\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305526358\n", + "After adstock: 52727.89638859691\n", + "After hill transform: 0.3421898417825501\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540223364\n", + "After adstock: 4661.523873556697\n", + "After hill transform: 0.015253814325618432\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794920789\n", + "After adstock: 7648.8944197961255\n", + "After hill transform: 0.34758063757812424\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116600234209\n", + "After adstock: 13020.338822456431\n", + "After hill transform: 0.0004796058501798285\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305525938\n", + "After adstock: 52727.896388592715\n", + "After hill transform: 0.3421898417825396\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540235092\n", + "After adstock: 4661.523873568425\n", + "After hill transform: 0.01525381432571792\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948500127\n", + "After adstock: 7648.894419088362\n", + "After hill transform: 0.34758063751988827\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11660024911\n", + "After adstock: 13020.338822471333\n", + "After hill transform: 0.0004796058501814725\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305525938\n", + "After adstock: 52727.896388592715\n", + "After hill transform: 0.3421898417825396\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540235092\n", + "After adstock: 4661.523873568425\n", + "After hill transform: 0.01525381432571792\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948500127\n", + "After adstock: 7648.894419088362\n", + "After hill transform: 0.34758063751988827\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116600234209\n", + "After adstock: 13020.338822456431\n", + "After hill transform: 0.0004796058501798285\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305527428\n", + "After adstock: 52727.896388607616\n", + "After hill transform: 0.3421898417825769\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540235092\n", + "After adstock: 4661.523873568425\n", + "After hill transform: 0.01525381432571792\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948500127\n", + "After adstock: 7648.894419088362\n", + "After hill transform: 0.34758063751988827\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116600234209\n", + "After adstock: 13020.338822456431\n", + "After hill transform: 0.0004796058501798285\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305525938\n", + "After adstock: 52727.896388592715\n", + "After hill transform: 0.3421898417825396\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540249993\n", + "After adstock: 4661.523873583326\n", + "After hill transform: 0.015253814325844328\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948500127\n", + "After adstock: 7648.894419088362\n", + "After hill transform: 0.34758063751988827\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116600234209\n", + "After adstock: 13020.338822456431\n", + "After hill transform: 0.0004796058501798285\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305525938\n", + "After adstock: 52727.896388592715\n", + "After hill transform: 0.3421898417825396\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540235092\n", + "After adstock: 4661.523873568425\n", + "After hill transform: 0.01525381432571792\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948515028\n", + "After adstock: 7648.894419103263\n", + "After hill transform: 0.34758063752111434\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.11\n", + "Adstocked value: 13,020.33\n", + "Saturated value: 0.0005\n", + "Final response: 259.0524\n", + "Raw spend: 13019.108819859872\n", + "After adstock: 13020.331042082094\n", + "After hill transform: 0.00047960499178917857\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56310193171\n", + "After adstock: 52727.896435265044\n", + "After hill transform: 0.342189841899392\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190409897535\n", + "After adstock: 4661.523743230868\n", + "After hill transform: 0.015253813220055989\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.73\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1554\n", + "Raw spend: 7648.725812541656\n", + "After adstock: 7648.902283129891\n", + "After hill transform: 0.3475812845868547\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.115822196774\n", + "After adstock: 13020.338044418997\n", + "After hill transform: 0.0004796057643407174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563059926615\n", + "After adstock: 52727.89639325995\n", + "After hill transform: 0.3421898417942248\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190527201336\n", + "After adstock: 4661.523860534669\n", + "After hill transform: 0.015253814215151726\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1391\n", + "Raw spend: 7648.71873490428\n", + "After adstock: 7648.895205492515\n", + "After hill transform: 0.3475807022265895\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116522430466\n", + "After adstock: 13020.338744652689\n", + "After hill transform: 0.00047960584159591695\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.5630557261\n", + "After adstock: 52727.89638905944\n", + "After hill transform: 0.3421898417837081\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190538931716\n", + "After adstock: 4661.523872265049\n", + "After hill transform: 0.015253814314661301\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1374\n", + "Raw spend: 7648.718027140542\n", + "After adstock: 7648.894497728777\n", + "After hill transform: 0.34758064399055844\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116592453835\n", + "After adstock: 13020.338814676057\n", + "After hill transform: 0.0004796058493214373\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055306055\n", + "After adstock: 52727.89638863939\n", + "After hill transform: 0.34218984178265643\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540104754\n", + "After adstock: 4661.523873438087\n", + "After hill transform: 0.015253814324612256\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179563641685\n", + "After adstock: 7648.894426952404\n", + "After hill transform: 0.3475806381669553\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11659945617\n", + "After adstock: 13020.338821678393\n", + "After hill transform: 0.00047960585009398926\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305526404\n", + "After adstock: 52727.89638859738\n", + "After hill transform: 0.3421898417825513\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540222058\n", + "After adstock: 4661.523873555391\n", + "After hill transform: 0.015253814325607353\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949286532\n", + "After adstock: 7648.894419874767\n", + "After hill transform: 0.34758063758459506\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116600156405\n", + "After adstock: 13020.338822378628\n", + "After hill transform: 0.0004796058501712446\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055259845\n", + "After adstock: 52727.89638859318\n", + "After hill transform: 0.34218984178254075\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540233789\n", + "After adstock: 4661.523873567122\n", + "After hill transform: 0.015253814325706867\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948578767\n", + "After adstock: 7648.8944191670025\n", + "After hill transform: 0.3475806375263589\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116600171306\n", + "After adstock: 13020.338822393529\n", + "After hill transform: 0.00047960585017288855\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055259845\n", + "After adstock: 52727.89638859318\n", + "After hill transform: 0.34218984178254075\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540233789\n", + "After adstock: 4661.523873567122\n", + "After hill transform: 0.015253814325706867\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948578767\n", + "After adstock: 7648.8944191670025\n", + "After hill transform: 0.3475806375263589\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116600156405\n", + "After adstock: 13020.338822378628\n", + "After hill transform: 0.0004796058501712446\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055274746\n", + "After adstock: 52727.89638860808\n", + "After hill transform: 0.3421898417825781\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540233789\n", + "After adstock: 4661.523873567122\n", + "After hill transform: 0.015253814325706867\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948578767\n", + "After adstock: 7648.8944191670025\n", + "After hill transform: 0.3475806375263589\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116600156405\n", + "After adstock: 13020.338822378628\n", + "After hill transform: 0.0004796058501712446\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055259845\n", + "After adstock: 52727.89638859318\n", + "After hill transform: 0.34218984178254075\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.19054024869\n", + "After adstock: 4661.523873582023\n", + "After hill transform: 0.015253814325833275\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948578767\n", + "After adstock: 7648.8944191670025\n", + "After hill transform: 0.3475806375263589\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116600156405\n", + "After adstock: 13020.338822378628\n", + "After hill transform: 0.0004796058501712446\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055259845\n", + "After adstock: 52727.89638859318\n", + "After hill transform: 0.34218984178254075\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540233789\n", + "After adstock: 4661.523873567122\n", + "After hill transform: 0.015253814325706867\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948593669\n", + "After adstock: 7648.894419181904\n", + "After hill transform: 0.347580637527585\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.11\n", + "Adstocked value: 13,020.33\n", + "Saturated value: 0.0005\n", + "Final response: 259.0524\n", + "Raw spend: 13019.108724013377\n", + "After adstock: 13020.3309462356\n", + "After hill transform: 0.0004796049812146635\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563105069385\n", + "After adstock: 52727.89643840272\n", + "After hill transform: 0.3421898419072477\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190491467093\n", + "After adstock: 4661.523824800426\n", + "After hill transform: 0.015253813912015824\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.73\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1554\n", + "Raw spend: 7648.725823680914\n", + "After adstock: 7648.902294269149\n", + "After hill transform: 0.3475812855034121\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.115812542103\n", + "After adstock: 13020.338034764325\n", + "After hill transform: 0.00047960576327553926\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.5630602408\n", + "After adstock: 52727.896393574134\n", + "After hill transform: 0.3421898417950115\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190535357119\n", + "After adstock: 4661.523868690452\n", + "After hill transform: 0.015253814284337761\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1391\n", + "Raw spend: 7648.718736088982\n", + "After adstock: 7648.895206677217\n", + "After hill transform: 0.3475807023240689\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116521394975\n", + "After adstock: 13020.338743617198\n", + "After hill transform: 0.0004796058414816736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305575794\n", + "After adstock: 52727.89638909128\n", + "After hill transform: 0.34218984178378786\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190539746122\n", + "After adstock: 4661.523873079455\n", + "After hill transform: 0.015253814321569959\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1374\n", + "Raw spend: 7648.718027329789\n", + "After adstock: 7648.894497918024\n", + "After hill transform: 0.3475806440061299\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116592280263\n", + "After adstock: 13020.338814502486\n", + "After hill transform: 0.00047960584930228754\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055309656\n", + "After adstock: 52727.89638864299\n", + "After hill transform: 0.3421898417826655\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540185022\n", + "After adstock: 4661.523873518355\n", + "After hill transform: 0.015253814325293172\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717956453869\n", + "After adstock: 7648.894427042104\n", + "After hill transform: 0.34758063817433604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11659936879\n", + "After adstock: 13020.338821591013\n", + "After hill transform: 0.0004796058500843488\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305526483\n", + "After adstock: 52727.896388598165\n", + "After hill transform: 0.34218984178255324\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540228912\n", + "After adstock: 4661.523873562245\n", + "After hill transform: 0.015253814325665496\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949366278\n", + "After adstock: 7648.894419954513\n", + "After hill transform: 0.34758063759115665\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116600077643\n", + "After adstock: 13020.338822299866\n", + "After hill transform: 0.00047960585016255486\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305526034\n", + "After adstock: 52727.896388593676\n", + "After hill transform: 0.342189841782542\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540233301\n", + "After adstock: 4661.523873566634\n", + "After hill transform: 0.015253814325702731\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948657519\n", + "After adstock: 7648.894419245754\n", + "After hill transform: 0.34758063753283874\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116600092544\n", + "After adstock: 13020.338822314767\n", + "After hill transform: 0.00047960585016419894\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305526034\n", + "After adstock: 52727.896388593676\n", + "After hill transform: 0.342189841782542\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540233301\n", + "After adstock: 4661.523873566634\n", + "After hill transform: 0.015253814325702731\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948657519\n", + "After adstock: 7648.894419245754\n", + "After hill transform: 0.34758063753283874\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116600077643\n", + "After adstock: 13020.338822299866\n", + "After hill transform: 0.00047960585016255486\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305527524\n", + "After adstock: 52727.89638860858\n", + "After hill transform: 0.34218984178257933\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540233301\n", + "After adstock: 4661.523873566634\n", + "After hill transform: 0.015253814325702731\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948657519\n", + "After adstock: 7648.894419245754\n", + "After hill transform: 0.34758063753283874\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116600077643\n", + "After adstock: 13020.338822299866\n", + "After hill transform: 0.00047960585016255486\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305526034\n", + "After adstock: 52727.896388593676\n", + "After hill transform: 0.342189841782542\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.1905402482025\n", + "After adstock: 4661.523873581536\n", + "After hill transform: 0.015253814325829135\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948657519\n", + "After adstock: 7648.894419245754\n", + "After hill transform: 0.34758063753283874\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116600077643\n", + "After adstock: 13020.338822299866\n", + "After hill transform: 0.00047960585016255486\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305526034\n", + "After adstock: 52727.896388593676\n", + "After hill transform: 0.342189841782542\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540233301\n", + "After adstock: 4661.523873566634\n", + "After hill transform: 0.015253814325702731\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794867242\n", + "After adstock: 7648.894419260655\n", + "After hill transform: 0.3475806375340648\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.115791496053\n", + "After adstock: 13020.338013718276\n", + "After hill transform: 0.00047960576095357644\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5234\n", + "Raw spend: 52727.5625708411\n", + "After adstock: 52727.89590417444\n", + "After hill transform: 0.342189840569713\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6829\n", + "Raw spend: 4661.19012613315\n", + "After adstock: 4661.5234594664835\n", + "After hill transform: 0.015253810812864518\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1412\n", + "Raw spend: 7648.719655760466\n", + "After adstock: 7648.896126348701\n", + "After hill transform: 0.3475807779962366\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116519219484\n", + "After adstock: 13020.338741441707\n", + "After hill transform: 0.00047960584124165655\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56300681842\n", + "After adstock: 52727.896340151754\n", + "After hill transform: 0.3421898416612591\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190498823286\n", + "After adstock: 4661.523832156619\n", + "After hill transform: 0.015253813974418887\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1377\n", + "Raw spend: 7648.718119367813\n", + "After adstock: 7648.894589956049\n", + "After hill transform: 0.3475806515791787\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116591991828\n", + "After adstock: 13020.33881421405\n", + "After hill transform: 0.0004796058492704651\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563050416145\n", + "After adstock: 52727.89638374948\n", + "After hill transform: 0.34218984177041367\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.1905360923\n", + "After adstock: 4661.523869425633\n", + "After hill transform: 0.015253814290574347\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717965728548\n", + "After adstock: 7648.894436316783\n", + "After hill transform: 0.3475806389374727\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599269062\n", + "After adstock: 13020.338821491285\n", + "After hill transform: 0.000479605850073346\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305477592\n", + "After adstock: 52727.89638810926\n", + "After hill transform: 0.3421898417813292\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190539819201\n", + "After adstock: 4661.523873152534\n", + "After hill transform: 0.015253814322189892\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717950364622\n", + "After adstock: 7648.894420952857\n", + "After hill transform: 0.34758063767330216\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599996785\n", + "After adstock: 13020.338822219008\n", + "After hill transform: 0.00047960585015363404\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.5630552119\n", + "After adstock: 52727.89638854523\n", + "After hill transform: 0.34218984178242073\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540191891\n", + "After adstock: 4661.523873525224\n", + "After hill transform: 0.015253814325351446\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948828229\n", + "After adstock: 7648.894419416464\n", + "After hill transform: 0.3475806375468851\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116600011686\n", + "After adstock: 13020.338822233909\n", + "After hill transform: 0.000479605850155278\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.5630552119\n", + "After adstock: 52727.89638854523\n", + "After hill transform: 0.34218984178242073\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540191891\n", + "After adstock: 4661.523873525224\n", + "After hill transform: 0.015253814325351446\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948828229\n", + "After adstock: 7648.894419416464\n", + "After hill transform: 0.3475806375468851\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599996785\n", + "After adstock: 13020.338822219008\n", + "After hill transform: 0.00047960585015363404\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.5630552268\n", + "After adstock: 52727.89638856013\n", + "After hill transform: 0.342189841782458\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540191891\n", + "After adstock: 4661.523873525224\n", + "After hill transform: 0.015253814325351446\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948828229\n", + "After adstock: 7648.894419416464\n", + "After hill transform: 0.3475806375468851\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599996785\n", + "After adstock: 13020.338822219008\n", + "After hill transform: 0.00047960585015363404\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.5630552119\n", + "After adstock: 52727.89638854523\n", + "After hill transform: 0.34218984178242073\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540206792\n", + "After adstock: 4661.523873540125\n", + "After hill transform: 0.01525381432547785\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948828229\n", + "After adstock: 7648.894419416464\n", + "After hill transform: 0.3475806375468851\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599996785\n", + "After adstock: 13020.338822219008\n", + "After hill transform: 0.00047960585015363404\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.5630552119\n", + "After adstock: 52727.89638854523\n", + "After hill transform: 0.34218984178242073\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540191891\n", + "After adstock: 4661.523873525224\n", + "After hill transform: 0.015253814325351446\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794884313\n", + "After adstock: 7648.894419431365\n", + "After hill transform: 0.3475806375481112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.115742145897\n", + "After adstock: 13020.33796436812\n", + "After hill transform: 0.0004796057555088856\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5234\n", + "Raw spend: 52727.56257329899\n", + "After adstock: 52727.89590663232\n", + "After hill transform: 0.3421898405758667\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6829\n", + "Raw spend: 4661.190129463463\n", + "After adstock: 4661.523462796796\n", + "After hill transform: 0.01525381084111577\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1413\n", + "Raw spend: 7648.719699322416\n", + "After adstock: 7648.896169910651\n", + "After hill transform: 0.3475807815805895\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116514211697\n", + "After adstock: 13020.33873643392\n", + "After hill transform: 0.0004796058406891587\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.5630070206\n", + "After adstock: 52727.89634035394\n", + "After hill transform: 0.3421898416617653\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190499119049\n", + "After adstock: 4661.523832452382\n", + "After hill transform: 0.015253813976927856\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1377\n", + "Raw spend: 7648.7181238776475\n", + "After adstock: 7648.894594465883\n", + "After hill transform: 0.3475806519502557\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116591418277\n", + "After adstock: 13020.3388136405\n", + "After hill transform: 0.00047960584920718653\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305039277\n", + "After adstock: 52727.8963837261\n", + "After hill transform: 0.34218984177035516\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190536084607\n", + "After adstock: 4661.52386941794\n", + "After hill transform: 0.015253814290509085\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717966333171\n", + "After adstock: 7648.894436921406\n", + "After hill transform: 0.34758063898722213\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599138933\n", + "After adstock: 13020.338821361156\n", + "After hill transform: 0.0004796058500589892\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305472998\n", + "After adstock: 52727.89638806332\n", + "After hill transform: 0.34218984178121414\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190539781162\n", + "After adstock: 4661.5238731144955\n", + "After hill transform: 0.01525381432186721\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179505787235\n", + "After adstock: 7648.894421166959\n", + "After hill transform: 0.3475806376909188\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599911\n", + "After adstock: 13020.338822133222\n", + "After hill transform: 0.0004796058501441695\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305516371\n", + "After adstock: 52727.89638849704\n", + "After hill transform: 0.3421898417823001\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540150818\n", + "After adstock: 4661.523873484151\n", + "After hill transform: 0.015253814325003024\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949003279\n", + "After adstock: 7648.894419591514\n", + "After hill transform: 0.34758063756128843\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599988207\n", + "After adstock: 13020.33882221043\n", + "After hill transform: 0.0004796058501526876\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305520708\n", + "After adstock: 52727.896388540416\n", + "After hill transform: 0.3421898417824087\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540187784\n", + "After adstock: 4661.523873521117\n", + "After hill transform: 0.015253814325316603\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948845734\n", + "After adstock: 7648.894419433969\n", + "After hill transform: 0.34758063754832547\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116600003108\n", + "After adstock: 13020.33882222533\n", + "After hill transform: 0.0004796058501543316\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305520708\n", + "After adstock: 52727.896388540416\n", + "After hill transform: 0.3421898417824087\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540187784\n", + "After adstock: 4661.523873521117\n", + "After hill transform: 0.015253814325316603\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948845734\n", + "After adstock: 7648.894419433969\n", + "After hill transform: 0.34758063754832547\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599988207\n", + "After adstock: 13020.33882221043\n", + "After hill transform: 0.0004796058501526876\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305522198\n", + "After adstock: 52727.89638855532\n", + "After hill transform: 0.342189841782446\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540187784\n", + "After adstock: 4661.523873521117\n", + "After hill transform: 0.015253814325316603\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948845734\n", + "After adstock: 7648.894419433969\n", + "After hill transform: 0.34758063754832547\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599988207\n", + "After adstock: 13020.33882221043\n", + "After hill transform: 0.0004796058501526876\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305520708\n", + "After adstock: 52727.896388540416\n", + "After hill transform: 0.3421898417824087\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540202685\n", + "After adstock: 4661.523873536018\n", + "After hill transform: 0.01525381432544301\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948845734\n", + "After adstock: 7648.894419433969\n", + "After hill transform: 0.34758063754832547\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599988207\n", + "After adstock: 13020.33882221043\n", + "After hill transform: 0.0004796058501526876\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305520708\n", + "After adstock: 52727.896388540416\n", + "After hill transform: 0.3421898417824087\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540187784\n", + "After adstock: 4661.523873521117\n", + "After hill transform: 0.015253814325316603\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948860635\n", + "After adstock: 7648.89441944887\n", + "After hill transform: 0.3475806375495515\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.11\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0527\n", + "Raw spend: 13019.113698166668\n", + "After adstock: 13020.33592038889\n", + "After hill transform: 0.00047960553000132996\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5235\n", + "Raw spend: 52727.56274598442\n", + "After adstock: 52727.896079317754\n", + "After hill transform: 0.34218984100821515\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6829\n", + "Raw spend: 4661.190200741126\n", + "After adstock: 4661.523534074459\n", + "After hill transform: 0.015253811445768742\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1454\n", + "Raw spend: 7648.721499338558\n", + "After adstock: 7648.897969926793\n", + "After hill transform: 0.3475809296890411\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116309806053\n", + "After adstock: 13020.338532028276\n", + "After hill transform: 0.0004796058181375455\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56302428481\n", + "After adstock: 52727.89635761815\n", + "After hill transform: 0.34218984170498934\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190506243118\n", + "After adstock: 4661.523839576451\n", + "After hill transform: 0.015253814037361797\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1381\n", + "Raw spend: 7648.718303895016\n", + "After adstock: 7648.894774483251\n", + "After hill transform: 0.34758066676239796\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11657096999\n", + "After adstock: 13020.338793192213\n", + "After hill transform: 0.00047960584695117323\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563052114856\n", + "After adstock: 52727.89638544819\n", + "After hill transform: 0.34218984177466677\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190536793318\n", + "After adstock: 4661.523870126651\n", + "After hill transform: 0.015253814296521125\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717984350662\n", + "After adstock: 7648.894454938897\n", + "After hill transform: 0.3475806404697327\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116597086386\n", + "After adstock: 13020.338819308608\n", + "After hill transform: 0.00047960584983253624\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305489786\n", + "After adstock: 52727.896388231195\n", + "After hill transform: 0.3421898417816345\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190539848337\n", + "After adstock: 4661.52387318167\n", + "After hill transform: 0.01525381432243705\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717952396227\n", + "After adstock: 7648.894422984462\n", + "After hill transform: 0.3475806378404661\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599698025\n", + "After adstock: 13020.338821920248\n", + "After hill transform: 0.00047960585012067256\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305517616\n", + "After adstock: 52727.89638850949\n", + "After hill transform: 0.34218984178233125\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540153839\n", + "After adstock: 4661.523873487172\n", + "After hill transform: 0.015253814325028646\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949200784\n", + "After adstock: 7648.894419789019\n", + "After hill transform: 0.3475806375775395\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599959189\n", + "After adstock: 13020.338822181411\n", + "After hill transform: 0.00047960585014948605\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305520399\n", + "After adstock: 52727.89638853732\n", + "After hill transform: 0.3421898417824009\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.19054018439\n", + "After adstock: 4661.523873517723\n", + "After hill transform: 0.01525381432528781\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948881239\n", + "After adstock: 7648.894419469474\n", + "After hill transform: 0.34758063755124685\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599985306\n", + "After adstock: 13020.338822207528\n", + "After hill transform: 0.00047960585015236753\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055206774\n", + "After adstock: 52727.89638854011\n", + "After hill transform: 0.34218984178240786\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540187445\n", + "After adstock: 4661.523873520778\n", + "After hill transform: 0.015253814325313725\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948849285\n", + "After adstock: 7648.89441943752\n", + "After hill transform: 0.3475806375486175\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116600000207\n", + "After adstock: 13020.33882222243\n", + "After hill transform: 0.00047960585015401156\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055206774\n", + "After adstock: 52727.89638854011\n", + "After hill transform: 0.34218984178240786\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540187445\n", + "After adstock: 4661.523873520778\n", + "After hill transform: 0.015253814325313725\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948849285\n", + "After adstock: 7648.89441943752\n", + "After hill transform: 0.3475806375486175\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599985306\n", + "After adstock: 13020.338822207528\n", + "After hill transform: 0.00047960585015236753\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055221675\n", + "After adstock: 52727.89638855501\n", + "After hill transform: 0.3421898417824452\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540187445\n", + "After adstock: 4661.523873520778\n", + "After hill transform: 0.015253814325313725\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948849285\n", + "After adstock: 7648.89441943752\n", + "After hill transform: 0.3475806375486175\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599985306\n", + "After adstock: 13020.338822207528\n", + "After hill transform: 0.00047960585015236753\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055206774\n", + "After adstock: 52727.89638854011\n", + "After hill transform: 0.34218984178240786\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540202346\n", + "After adstock: 4661.523873535679\n", + "After hill transform: 0.015253814325440132\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948849285\n", + "After adstock: 7648.89441943752\n", + "After hill transform: 0.3475806375486175\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599985306\n", + "After adstock: 13020.338822207528\n", + "After hill transform: 0.00047960585015236753\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055206774\n", + "After adstock: 52727.89638854011\n", + "After hill transform: 0.34218984178240786\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540187445\n", + "After adstock: 4661.523873520778\n", + "After hill transform: 0.015253814325313725\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948864186\n", + "After adstock: 7648.894419452421\n", + "After hill transform: 0.34758063754984364\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.11\n", + "Adstocked value: 13,020.33\n", + "Saturated value: 0.0005\n", + "Final response: 259.0526\n", + "Raw spend: 13019.112743408185\n", + "After adstock: 13020.334965630407\n", + "After hill transform: 0.0004796054246650333\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5235\n", + "Raw spend: 52727.56280492213\n", + "After adstock: 52727.89613825546\n", + "After hill transform: 0.34218984115577616\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6830\n", + "Raw spend: 4661.19025483614\n", + "After adstock: 4661.523588169473\n", + "After hill transform: 0.015253811904660209\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1474\n", + "Raw spend: 7648.72234106432\n", + "After adstock: 7648.898811652555\n", + "After hill transform: 0.3475809989476956\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116214327594\n", + "After adstock: 13020.338436549817\n", + "After hill transform: 0.0004796058076036229\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56303017831\n", + "After adstock: 52727.896363511645\n", + "After hill transform: 0.3421898417197447\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190511652314\n", + "After adstock: 4661.523844985647\n", + "After hill transform: 0.015253814083248362\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1383\n", + "Raw spend: 7648.718388070788\n", + "After adstock: 7648.894858659023\n", + "After hill transform: 0.3475806736885268\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116561419534\n", + "After adstock: 13020.338783641757\n", + "After hill transform: 0.0004796058458974929\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563052703925\n", + "After adstock: 52727.89638603726\n", + "After hill transform: 0.34218984177614153\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190537333931\n", + "After adstock: 4661.523870667264\n", + "After hill transform: 0.015253814301107185\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1374\n", + "Raw spend: 7648.717992771435\n", + "After adstock: 7648.89446335967\n", + "After hill transform: 0.3475806411626085\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116596128728\n", + "After adstock: 13020.33881835095\n", + "After hill transform: 0.00047960584972688\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305495649\n", + "After adstock: 52727.896388289824\n", + "After hill transform: 0.3421898417817813\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190539902093\n", + "After adstock: 4661.523873235426\n", + "After hill transform: 0.015253814322893071\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179532415\n", + "After adstock: 7648.894423829735\n", + "After hill transform: 0.3475806379100167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599599647\n", + "After adstock: 13020.33882182187\n", + "After hill transform: 0.0004796058501098187\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055181745\n", + "After adstock: 52727.89638851508\n", + "After hill transform: 0.3421898417823452\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540158909\n", + "After adstock: 4661.523873492242\n", + "After hill transform: 0.015253814325071656\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949288506\n", + "After adstock: 7648.894419876741\n", + "After hill transform: 0.34758063758475743\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11659994674\n", + "After adstock: 13020.338822168962\n", + "After hill transform: 0.0004796058501481126\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305520427\n", + "After adstock: 52727.89638853761\n", + "After hill transform: 0.3421898417824016\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540184592\n", + "After adstock: 4661.523873517925\n", + "After hill transform: 0.015253814325289522\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948893207\n", + "After adstock: 7648.894419481442\n", + "After hill transform: 0.3475806375522316\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11659998145\n", + "After adstock: 13020.338822203672\n", + "After hill transform: 0.0004796058501519421\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305520653\n", + "After adstock: 52727.89638853986\n", + "After hill transform: 0.3421898417824073\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540187159\n", + "After adstock: 4661.523873520492\n", + "After hill transform: 0.015253814325311301\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948853677\n", + "After adstock: 7648.894419441912\n", + "After hill transform: 0.347580637548979\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11659999635\n", + "After adstock: 13020.338822218573\n", + "After hill transform: 0.00047960585015358607\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305520653\n", + "After adstock: 52727.89638853986\n", + "After hill transform: 0.3421898417824073\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540187159\n", + "After adstock: 4661.523873520492\n", + "After hill transform: 0.015253814325311301\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948853677\n", + "After adstock: 7648.894419441912\n", + "After hill transform: 0.347580637548979\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11659998145\n", + "After adstock: 13020.338822203672\n", + "After hill transform: 0.0004796058501519421\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305522143\n", + "After adstock: 52727.896388554764\n", + "After hill transform: 0.3421898417824446\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540187159\n", + "After adstock: 4661.523873520492\n", + "After hill transform: 0.015253814325311301\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948853677\n", + "After adstock: 7648.894419441912\n", + "After hill transform: 0.347580637548979\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11659998145\n", + "After adstock: 13020.338822203672\n", + "After hill transform: 0.0004796058501519421\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305520653\n", + "After adstock: 52727.89638853986\n", + "After hill transform: 0.3421898417824073\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.19054020206\n", + "After adstock: 4661.523873535393\n", + "After hill transform: 0.015253814325437709\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948853677\n", + "After adstock: 7648.894419441912\n", + "After hill transform: 0.347580637548979\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11659998145\n", + "After adstock: 13020.338822203672\n", + "After hill transform: 0.0004796058501519421\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305520653\n", + "After adstock: 52727.89638853986\n", + "After hill transform: 0.3421898417824073\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540187159\n", + "After adstock: 4661.523873520492\n", + "After hill transform: 0.015253814325311301\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948868578\n", + "After adstock: 7648.894419456813\n", + "After hill transform: 0.347580637550205\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.11\n", + "Adstocked value: 13,020.33\n", + "Saturated value: 0.0005\n", + "Final response: 259.0526\n", + "Raw spend: 13019.112069072293\n", + "After adstock: 13020.334291294515\n", + "After hill transform: 0.0004796053502671223\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5234\n", + "Raw spend: 52727.56244023924\n", + "After adstock: 52727.89577357258\n", + "After hill transform: 0.34218984024272814\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6836\n", + "Raw spend: 4661.191297648008\n", + "After adstock: 4661.524630981341\n", + "After hill transform: 0.015253820750901653\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1474\n", + "Raw spend: 7648.7223372712215\n", + "After adstock: 7648.898807859457\n", + "After hill transform: 0.3475809986355929\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116146890534\n", + "After adstock: 13020.338369112756\n", + "After hill transform: 0.0004796058001634445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.5629937098\n", + "After adstock: 52727.896327043134\n", + "After hill transform: 0.34218984162843935\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6832\n", + "Raw spend: 4661.190615933244\n", + "After adstock: 4661.523949266577\n", + "After hill transform: 0.015253814967870262\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1383\n", + "Raw spend: 7648.718387695431\n", + "After adstock: 7648.8948582836665\n", + "After hill transform: 0.3475806736576418\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116554672357\n", + "After adstock: 13020.33877689458\n", + "After hill transform: 0.000479605845153092\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56304905685\n", + "After adstock: 52727.89638239019\n", + "After hill transform: 0.34218984176701045\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190547761767\n", + "After adstock: 4661.5238810951005\n", + "After hill transform: 0.015253814389567194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1374\n", + "Raw spend: 7648.717992737852\n", + "After adstock: 7648.894463326087\n", + "After hill transform: 0.3475806411598452\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11659545054\n", + "After adstock: 13020.338817672762\n", + "After hill transform: 0.00047960584965205696\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305459156\n", + "After adstock: 52727.8963879249\n", + "After hill transform: 0.3421898417808676\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.19054094462\n", + "After adstock: 4661.523874277953\n", + "After hill transform: 0.015253814331736892\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717953242094\n", + "After adstock: 7648.894423830329\n", + "After hill transform: 0.3475806379100656\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599528359\n", + "After adstock: 13020.338821750582\n", + "After hill transform: 0.00047960585010195365\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305514503\n", + "After adstock: 52727.896388478366\n", + "After hill transform: 0.34218984178225326\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540262905\n", + "After adstock: 4661.523873596238\n", + "After hill transform: 0.015253814325953862\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949292519\n", + "After adstock: 7648.894419880754\n", + "After hill transform: 0.3475806375850876\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11659993614\n", + "After adstock: 13020.338822158363\n", + "After hill transform: 0.0004796058501469432\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305520038\n", + "After adstock: 52727.896388533714\n", + "After hill transform: 0.34218984178239187\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540194733\n", + "After adstock: 4661.523873528066\n", + "After hill transform: 0.015253814325375552\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948897561\n", + "After adstock: 7648.894419485796\n", + "After hill transform: 0.3475806375525898\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599976918\n", + "After adstock: 13020.33882219914\n", + "After hill transform: 0.00047960585015144216\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305520591\n", + "After adstock: 52727.896388539244\n", + "After hill transform: 0.34218984178240575\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540187917\n", + "After adstock: 4661.52387352125\n", + "After hill transform: 0.01525381432531773\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948858065\n", + "After adstock: 7648.8944194463\n", + "After hill transform: 0.34758063754934\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599980996\n", + "After adstock: 13020.338822203219\n", + "After hill transform: 0.0004796058501518921\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305520647\n", + "After adstock: 52727.896388539804\n", + "After hill transform: 0.34218984178240713\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540187235\n", + "After adstock: 4661.523873520568\n", + "After hill transform: 0.015253814325311942\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948854116\n", + "After adstock: 7648.894419442351\n", + "After hill transform: 0.3475806375490151\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599981222\n", + "After adstock: 13020.338822203445\n", + "After hill transform: 0.000479605850151917\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.5630552065\n", + "After adstock: 52727.89638853983\n", + "After hill transform: 0.3421898417824072\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540187197\n", + "After adstock: 4661.52387352053\n", + "After hill transform: 0.015253814325311624\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948853897\n", + "After adstock: 7648.894419442132\n", + "After hill transform: 0.34758063754899704\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599981427\n", + "After adstock: 13020.33882220365\n", + "After hill transform: 0.00047960585015193965\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305520653\n", + "After adstock: 52727.89638853986\n", + "After hill transform: 0.3421898417824073\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540187163\n", + "After adstock: 4661.523873520496\n", + "After hill transform: 0.015253814325311333\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179488536985\n", + "After adstock: 7648.894419441934\n", + "After hill transform: 0.3475806375489807\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599981448\n", + "After adstock: 13020.33882220367\n", + "After hill transform: 0.0004796058501519419\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305520653\n", + "After adstock: 52727.89638853986\n", + "After hill transform: 0.3421898417824073\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540187159\n", + "After adstock: 4661.523873520492\n", + "After hill transform: 0.015253814325311301\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179488536785\n", + "After adstock: 7648.894419441914\n", + "After hill transform: 0.3475806375489791\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599996349\n", + "After adstock: 13020.338822218571\n", + "After hill transform: 0.00047960585015358585\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305520653\n", + "After adstock: 52727.89638853986\n", + "After hill transform: 0.3421898417824073\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540187159\n", + "After adstock: 4661.523873520492\n", + "After hill transform: 0.015253814325311301\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179488536785\n", + "After adstock: 7648.894419441914\n", + "After hill transform: 0.3475806375489791\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599981448\n", + "After adstock: 13020.33882220367\n", + "After hill transform: 0.0004796058501519419\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305522143\n", + "After adstock: 52727.896388554764\n", + "After hill transform: 0.3421898417824446\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540187159\n", + "After adstock: 4661.523873520492\n", + "After hill transform: 0.015253814325311301\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179488536785\n", + "After adstock: 7648.894419441914\n", + "After hill transform: 0.3475806375489791\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599981448\n", + "After adstock: 13020.33882220367\n", + "After hill transform: 0.0004796058501519419\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305520653\n", + "After adstock: 52727.89638853986\n", + "After hill transform: 0.3421898417824073\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.19054020206\n", + "After adstock: 4661.523873535393\n", + "After hill transform: 0.015253814325437709\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179488536785\n", + "After adstock: 7648.894419441914\n", + "After hill transform: 0.3475806375489791\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599981448\n", + "After adstock: 13020.33882220367\n", + "After hill transform: 0.0004796058501519419\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305520653\n", + "After adstock: 52727.89638853986\n", + "After hill transform: 0.3421898417824073\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540187159\n", + "After adstock: 4661.523873520492\n", + "After hill transform: 0.015253814325311301\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794886858\n", + "After adstock: 7648.894419456815\n", + "After hill transform: 0.3475806375502052\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.11\n", + "Adstocked value: 13,020.33\n", + "Saturated value: 0.0005\n", + "Final response: 259.0526\n", + "Raw spend: 13019.112738831262\n", + "After adstock: 13020.334961053484\n", + "After hill transform: 0.00047960542416007206\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5234\n", + "Raw spend: 52727.562395120774\n", + "After adstock: 52727.89572845411\n", + "After hill transform: 0.34218984012976617\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6835\n", + "Raw spend: 4661.191252034181\n", + "After adstock: 4661.524585367514\n", + "After hill transform: 0.015253820363956503\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1460\n", + "Raw spend: 7648.721758244556\n", + "After adstock: 7648.898228832792\n", + "After hill transform: 0.34758095099227554\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11621386643\n", + "After adstock: 13020.338436088652\n", + "After hill transform: 0.0004796058075527436\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.562989197955\n", + "After adstock: 52727.89632253129\n", + "After hill transform: 0.34218984161714316\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6832\n", + "Raw spend: 4661.190611371861\n", + "After adstock: 4661.5239447051945\n", + "After hill transform: 0.015253814929175758\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1381\n", + "Raw spend: 7648.718329792766\n", + "After adstock: 7648.894800381001\n", + "After hill transform: 0.3475806688933098\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116561369945\n", + "After adstock: 13020.338783592168\n", + "After hill transform: 0.0004796058458920218\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56304860567\n", + "After adstock: 52727.896381939005\n", + "After hill transform: 0.34218984176588085\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.1905473056295\n", + "After adstock: 4661.5238806389625\n", + "After hill transform: 0.015253814385697747\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1374\n", + "Raw spend: 7648.717986947588\n", + "After adstock: 7648.894457535823\n", + "After hill transform: 0.3475806406834122\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116596120297\n", + "After adstock: 13020.33881834252\n", + "After hill transform: 0.00047960584972594984\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563054546445\n", + "After adstock: 52727.89638787978\n", + "After hill transform: 0.3421898417807547\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540899006\n", + "After adstock: 4661.523874232339\n", + "After hill transform: 0.015253814331349947\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71795266307\n", + "After adstock: 7648.894423251305\n", + "After hill transform: 0.34758063786242244\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599595332\n", + "After adstock: 13020.338821817555\n", + "After hill transform: 0.00047960585010934265\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305514052\n", + "After adstock: 52727.896388473855\n", + "After hill transform: 0.34218984178224204\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540258343\n", + "After adstock: 4661.523873591676\n", + "After hill transform: 0.015253814325915164\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949234618\n", + "After adstock: 7648.894419822853\n", + "After hill transform: 0.3475806375803234\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599942836\n", + "After adstock: 13020.338822165058\n", + "After hill transform: 0.00047960585014768193\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305519993\n", + "After adstock: 52727.89638853326\n", + "After hill transform: 0.34218984178239076\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540194278\n", + "After adstock: 4661.523873527611\n", + "After hill transform: 0.01525381432537169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948891773\n", + "After adstock: 7648.894419480008\n", + "After hill transform: 0.34758063755211355\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599957737\n", + "After adstock: 13020.33882217996\n", + "After hill transform: 0.0004796058501493259\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305519993\n", + "After adstock: 52727.89638853326\n", + "After hill transform: 0.34218984178239076\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540194278\n", + "After adstock: 4661.523873527611\n", + "After hill transform: 0.01525381432537169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948891773\n", + "After adstock: 7648.894419480008\n", + "After hill transform: 0.34758063755211355\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599942836\n", + "After adstock: 13020.338822165058\n", + "After hill transform: 0.00047960585014768193\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305521483\n", + "After adstock: 52727.896388548164\n", + "After hill transform: 0.34218984178242806\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540194278\n", + "After adstock: 4661.523873527611\n", + "After hill transform: 0.01525381432537169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948891773\n", + "After adstock: 7648.894419480008\n", + "After hill transform: 0.34758063755211355\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599942836\n", + "After adstock: 13020.338822165058\n", + "After hill transform: 0.00047960585014768193\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305519993\n", + "After adstock: 52727.89638853326\n", + "After hill transform: 0.34218984178239076\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540209179\n", + "After adstock: 4661.523873542512\n", + "After hill transform: 0.015253814325498098\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948891773\n", + "After adstock: 7648.894419480008\n", + "After hill transform: 0.34758063755211355\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599942836\n", + "After adstock: 13020.338822165058\n", + "After hill transform: 0.00047960585014768193\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305519993\n", + "After adstock: 52727.89638853326\n", + "After hill transform: 0.34218984178239076\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540194278\n", + "After adstock: 4661.523873527611\n", + "After hill transform: 0.01525381432537169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948906674\n", + "After adstock: 7648.894419494909\n", + "After hill transform: 0.3475806375533397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.11\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0526\n", + "Raw spend: 13019.112782094007\n", + "After adstock: 13020.33500431623\n", + "After hill transform: 0.0004796054289331504\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5234\n", + "Raw spend: 52727.56238126908\n", + "After adstock: 52727.89571460242\n", + "After hill transform: 0.34218984009508596\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6836\n", + "Raw spend: 4661.191320079923\n", + "After adstock: 4661.524653413256\n", + "After hill transform: 0.015253820941193088\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1458\n", + "Raw spend: 7648.721660787752\n", + "After adstock: 7648.898131375987\n", + "After hill transform: 0.34758094297336073\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116218157953\n", + "After adstock: 13020.338440380176\n", + "After hill transform: 0.00047960580802621774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56298780684\n", + "After adstock: 52727.89632114018\n", + "After hill transform: 0.3421898416136603\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6832\n", + "Raw spend: 4661.190618182842\n", + "After adstock: 4661.523951516175\n", + "After hill transform: 0.015253814986953747\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1381\n", + "Raw spend: 7648.718320081371\n", + "After adstock: 7648.894790669606\n", + "After hill transform: 0.34758066809423926\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116561764347\n", + "After adstock: 13020.33878398657\n", + "After hill transform: 0.0004796058459355354\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56304846062\n", + "After adstock: 52727.89638179396\n", + "After hill transform: 0.3421898417655177\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190547993134\n", + "After adstock: 4661.523881326467\n", + "After hill transform: 0.015253814391529891\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717986010733\n", + "After adstock: 7648.894456598968\n", + "After hill transform: 0.34758064060632615\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116596124986\n", + "After adstock: 13020.338818347209\n", + "After hill transform: 0.00047960584972646717\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563054526\n", + "After adstock: 52727.896387859335\n", + "After hill transform: 0.3421898417807035\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540974163\n", + "After adstock: 4661.523874307496\n", + "After hill transform: 0.015253814331987508\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717952603669\n", + "After adstock: 7648.894423191904\n", + "After hill transform: 0.34758063785753485\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599561052\n", + "After adstock: 13020.338821783274\n", + "After hill transform: 0.00047960585010556057\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305513254\n", + "After adstock: 52727.89638846587\n", + "After hill transform: 0.34218984178222206\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540272266\n", + "After adstock: 4661.523873605599\n", + "After hill transform: 0.015253814326033267\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949262962\n", + "After adstock: 7648.894419851197\n", + "After hill transform: 0.34758063758265567\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599904657\n", + "After adstock: 13020.33882212688\n", + "After hill transform: 0.00047960585014346975\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305519319\n", + "After adstock: 52727.896388526526\n", + "After hill transform: 0.3421898417823739\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540202077\n", + "After adstock: 4661.52387353541\n", + "After hill transform: 0.01525381432543785\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948928892\n", + "After adstock: 7648.894419517127\n", + "After hill transform: 0.34758063755516777\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599923575\n", + "After adstock: 13020.338822145797\n", + "After hill transform: 0.0004796058501455569\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305519653\n", + "After adstock: 52727.896388529865\n", + "After hill transform: 0.34218984178238226\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540198212\n", + "After adstock: 4661.523873531545\n", + "After hill transform: 0.015253814325405065\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179489105\n", + "After adstock: 7648.894419498735\n", + "After hill transform: 0.3475806375536545\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11659994091\n", + "After adstock: 13020.338822163132\n", + "After hill transform: 0.0004796058501474694\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055199586\n", + "After adstock: 52727.89638853292\n", + "After hill transform: 0.3421898417823899\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.1905401946715\n", + "After adstock: 4661.5238735280045\n", + "After hill transform: 0.01525381432537503\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948893645\n", + "After adstock: 7648.8944194818805\n", + "After hill transform: 0.34758063755226765\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599941864\n", + "After adstock: 13020.338822164087\n", + "After hill transform: 0.00047960585014757476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305519975\n", + "After adstock: 52727.89638853309\n", + "After hill transform: 0.34218984178239026\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540194476\n", + "After adstock: 4661.523873527809\n", + "After hill transform: 0.015253814325373372\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948892718\n", + "After adstock: 7648.894419480953\n", + "After hill transform: 0.3475806375521913\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599942345\n", + "After adstock: 13020.338822164567\n", + "After hill transform: 0.0004796058501476277\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305519984\n", + "After adstock: 52727.896388533176\n", + "After hill transform: 0.34218984178239054\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540194378\n", + "After adstock: 4661.523873527711\n", + "After hill transform: 0.015253814325372535\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948892249\n", + "After adstock: 7648.894419480484\n", + "After hill transform: 0.3475806375521528\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599942588\n", + "After adstock: 13020.338822164811\n", + "After hill transform: 0.0004796058501476546\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055199884\n", + "After adstock: 52727.89638853322\n", + "After hill transform: 0.34218984178239065\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540194329\n", + "After adstock: 4661.523873527662\n", + "After hill transform: 0.01525381432537212\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948892013\n", + "After adstock: 7648.894419480248\n", + "After hill transform: 0.3475806375521333\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11659995749\n", + "After adstock: 13020.338822179712\n", + "After hill transform: 0.0004796058501492987\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055199884\n", + "After adstock: 52727.89638853322\n", + "After hill transform: 0.34218984178239065\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540194329\n", + "After adstock: 4661.523873527662\n", + "After hill transform: 0.01525381432537212\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948892013\n", + "After adstock: 7648.894419480248\n", + "After hill transform: 0.3475806375521333\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599942588\n", + "After adstock: 13020.338822164811\n", + "After hill transform: 0.0004796058501476546\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055214785\n", + "After adstock: 52727.89638854812\n", + "After hill transform: 0.34218984178242795\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540194329\n", + "After adstock: 4661.523873527662\n", + "After hill transform: 0.01525381432537212\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948892013\n", + "After adstock: 7648.894419480248\n", + "After hill transform: 0.3475806375521333\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599942588\n", + "After adstock: 13020.338822164811\n", + "After hill transform: 0.0004796058501476546\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055199884\n", + "After adstock: 52727.89638853322\n", + "After hill transform: 0.34218984178239065\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.19054020923\n", + "After adstock: 4661.523873542563\n", + "After hill transform: 0.01525381432549853\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948892013\n", + "After adstock: 7648.894419480248\n", + "After hill transform: 0.3475806375521333\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599942588\n", + "After adstock: 13020.338822164811\n", + "After hill transform: 0.0004796058501476546\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055199884\n", + "After adstock: 52727.89638853322\n", + "After hill transform: 0.34218984178239065\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540194329\n", + "After adstock: 4661.523873527662\n", + "After hill transform: 0.01525381432537212\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948906914\n", + "After adstock: 7648.894419495149\n", + "After hill transform: 0.34758063755335944\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.11\n", + "Adstocked value: 13,020.33\n", + "Saturated value: 0.0005\n", + "Final response: 259.0526\n", + "Raw spend: 13019.112753609254\n", + "After adstock: 13020.334975831476\n", + "After hill transform: 0.0004796054257904936\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5234\n", + "Raw spend: 52727.56237623703\n", + "After adstock: 52727.895709570366\n", + "After hill transform: 0.3421898400824874\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6836\n", + "Raw spend: 4661.1913259077055\n", + "After adstock: 4661.5246592410385\n", + "After hill transform: 0.015253820990630561\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1459\n", + "Raw spend: 7648.721688476787\n", + "After adstock: 7648.898159065022\n", + "After hill transform: 0.34758094525166255\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116215309255\n", + "After adstock: 13020.338437531478\n", + "After hill transform: 0.00047960580771192737\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.5629873036\n", + "After adstock: 52727.89632063694\n", + "After hill transform: 0.3421898416124003\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6832\n", + "Raw spend: 4661.190618765666\n", + "After adstock: 4661.523952098999\n", + "After hill transform: 0.015253814991897882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1381\n", + "Raw spend: 7648.71832285049\n", + "After adstock: 7648.894793438725\n", + "After hill transform: 0.3475806683220872\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116561479255\n", + "After adstock: 13020.338783701478\n", + "After hill transform: 0.00047960584590408183\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56304841026\n", + "After adstock: 52727.896381743594\n", + "After hill transform: 0.3421898417653916\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190548051462\n", + "After adstock: 4661.5238813847955\n", + "After hill transform: 0.015253814392024698\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1374\n", + "Raw spend: 7648.71798628786\n", + "After adstock: 7648.894456876095\n", + "After hill transform: 0.3475806406291287\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116596096255\n", + "After adstock: 13020.338818318478\n", + "After hill transform: 0.00047960584972329734\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305452092\n", + "After adstock: 52727.896387854256\n", + "After hill transform: 0.34218984178069073\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540980042\n", + "After adstock: 4661.523874313375\n", + "After hill transform: 0.015253814332037378\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717952631598\n", + "After adstock: 7648.894423219833\n", + "After hill transform: 0.34758063785983284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599557956\n", + "After adstock: 13020.338821780178\n", + "After hill transform: 0.000479605850105219\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055131985\n", + "After adstock: 52727.89638846532\n", + "After hill transform: 0.34218984178222067\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.1905402729\n", + "After adstock: 4661.523873606233\n", + "After hill transform: 0.015253814326038648\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949265972\n", + "After adstock: 7648.894419854207\n", + "After hill transform: 0.34758063758290325\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599904126\n", + "After adstock: 13020.338822126349\n", + "After hill transform: 0.00047960585014341115\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055193095\n", + "After adstock: 52727.89638852643\n", + "After hill transform: 0.34218984178237366\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540202186\n", + "After adstock: 4661.523873535519\n", + "After hill transform: 0.015253814325438774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179489294085\n", + "After adstock: 7648.894419517644\n", + "After hill transform: 0.34758063755521035\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11659992303\n", + "After adstock: 13020.338822145253\n", + "After hill transform: 0.0004796058501454969\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305519643\n", + "After adstock: 52727.89638852976\n", + "After hill transform: 0.342189841782382\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540198324\n", + "After adstock: 4661.523873531657\n", + "After hill transform: 0.015253814325406012\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179489110285\n", + "After adstock: 7648.894419499264\n", + "After hill transform: 0.347580637553698\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599932642\n", + "After adstock: 13020.338822154865\n", + "After hill transform: 0.0004796058501465573\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305519813\n", + "After adstock: 52727.896388531466\n", + "After hill transform: 0.34218984178238626\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.19054019636\n", + "After adstock: 4661.523873529693\n", + "After hill transform: 0.015253814325389355\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948901683\n", + "After adstock: 7648.894419489918\n", + "After hill transform: 0.347580637552929\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599947543\n", + "After adstock: 13020.338822169766\n", + "After hill transform: 0.0004796058501482013\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305519813\n", + "After adstock: 52727.896388531466\n", + "After hill transform: 0.34218984178238626\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.19054019636\n", + "After adstock: 4661.523873529693\n", + "After hill transform: 0.015253814325389355\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948901683\n", + "After adstock: 7648.894419489918\n", + "After hill transform: 0.347580637552929\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599932642\n", + "After adstock: 13020.338822154865\n", + "After hill transform: 0.0004796058501465573\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305521303\n", + "After adstock: 52727.89638854637\n", + "After hill transform: 0.3421898417824235\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.19054019636\n", + "After adstock: 4661.523873529693\n", + "After hill transform: 0.015253814325389355\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948901683\n", + "After adstock: 7648.894419489918\n", + "After hill transform: 0.347580637552929\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599932642\n", + "After adstock: 13020.338822154865\n", + "After hill transform: 0.0004796058501465573\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305519813\n", + "After adstock: 52727.896388531466\n", + "After hill transform: 0.34218984178238626\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540211262\n", + "After adstock: 4661.523873544595\n", + "After hill transform: 0.015253814325515763\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948901683\n", + "After adstock: 7648.894419489918\n", + "After hill transform: 0.347580637552929\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599932642\n", + "After adstock: 13020.338822154865\n", + "After hill transform: 0.0004796058501465573\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305519813\n", + "After adstock: 52727.896388531466\n", + "After hill transform: 0.34218984178238626\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.19054019636\n", + "After adstock: 4661.523873529693\n", + "After hill transform: 0.015253814325389355\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948916584\n", + "After adstock: 7648.894419504819\n", + "After hill transform: 0.3475806375541551\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.11\n", + "Adstocked value: 13,020.33\n", + "Saturated value: 0.0005\n", + "Final response: 259.0526\n", + "Raw spend: 13019.112715563177\n", + "After adstock: 13020.3349377854\n", + "After hill transform: 0.0004796054215929582\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5234\n", + "Raw spend: 52727.56245577626\n", + "After adstock: 52727.89578910959\n", + "After hill transform: 0.34218984028162786\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6834\n", + "Raw spend: 4661.191033148874\n", + "After adstock: 4661.524366482207\n", + "After hill transform: 0.015253818507137869\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1465\n", + "Raw spend: 7648.721939742461\n", + "After adstock: 7648.898410330696\n", + "After hill transform: 0.34758096592623766\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116211495695\n", + "After adstock: 13020.338433717918\n", + "After hill transform: 0.00047960580729118586\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56299525594\n", + "After adstock: 52727.896328589275\n", + "After hill transform: 0.34218984163231037\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6832\n", + "Raw spend: 4661.190589491612\n", + "After adstock: 4661.523922824945\n", + "After hill transform: 0.015253814743564176\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1382\n", + "Raw spend: 7648.71834798576\n", + "After adstock: 7648.8948185739955\n", + "After hill transform: 0.34758067039026097\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116561088947\n", + "After adstock: 13020.33878331117\n", + "After hill transform: 0.00047960584586102003\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56304920391\n", + "After adstock: 52727.89638253725\n", + "After hill transform: 0.34218984176737866\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190545125885\n", + "After adstock: 4661.523878459218\n", + "After hill transform: 0.015253814367206837\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1374\n", + "Raw spend: 7648.71798881009\n", + "After adstock: 7648.894459398325\n", + "After hill transform: 0.3475806408366621\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116596048272\n", + "After adstock: 13020.338818270495\n", + "After hill transform: 0.0004796058497180035\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305459871\n", + "After adstock: 52727.89638793204\n", + "After hill transform: 0.34218984178088546\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540689313\n", + "After adstock: 4661.523874022646\n", + "After hill transform: 0.015253814329571104\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179528925235\n", + "After adstock: 7648.894423480759\n", + "After hill transform: 0.3475806378813023\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599544206\n", + "After adstock: 13020.338821766429\n", + "After hill transform: 0.000479605850103702\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305513819\n", + "After adstock: 52727.89638847153\n", + "After hill transform: 0.3421898417822362\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540245656\n", + "After adstock: 4661.523873578989\n", + "After hill transform: 0.015253814325807536\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949300767\n", + "After adstock: 7648.894419889002\n", + "After hill transform: 0.3475806375857663\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599893798\n", + "After adstock: 13020.33882211602\n", + "After hill transform: 0.0004796058501422716\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055192135\n", + "After adstock: 52727.89638852547\n", + "After hill transform: 0.3421898417823713\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.19054020129\n", + "After adstock: 4661.523873534623\n", + "After hill transform: 0.015253814325431174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948941591\n", + "After adstock: 7648.894419529826\n", + "After hill transform: 0.3475806375562127\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599928759\n", + "After adstock: 13020.338822150981\n", + "After hill transform: 0.00047960585014612887\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055197534\n", + "After adstock: 52727.89638853087\n", + "After hill transform: 0.34218984178238476\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540196853\n", + "After adstock: 4661.523873530186\n", + "After hill transform: 0.015253814325393538\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948905673\n", + "After adstock: 7648.894419493909\n", + "After hill transform: 0.3475806375532573\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599930689\n", + "After adstock: 13020.338822152911\n", + "After hill transform: 0.00047960585014634175\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305519783\n", + "After adstock: 52727.89638853117\n", + "After hill transform: 0.34218984178238554\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540196609\n", + "After adstock: 4661.523873529942\n", + "After hill transform: 0.015253814325391465\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794890369\n", + "After adstock: 7648.894419491925\n", + "After hill transform: 0.34758063755309415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11659993166\n", + "After adstock: 13020.338822153883\n", + "After hill transform: 0.0004796058501464489\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305519798\n", + "After adstock: 52727.89638853131\n", + "After hill transform: 0.3421898417823859\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540196485\n", + "After adstock: 4661.523873529818\n", + "After hill transform: 0.015253814325390415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948902692\n", + "After adstock: 7648.894419490927\n", + "After hill transform: 0.347580637553012\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599932147\n", + "After adstock: 13020.33882215437\n", + "After hill transform: 0.00047960585014650276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305519806\n", + "After adstock: 52727.89638853139\n", + "After hill transform: 0.3421898417823861\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540196423\n", + "After adstock: 4661.523873529756\n", + "After hill transform: 0.015253814325389888\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794890219\n", + "After adstock: 7648.894419490425\n", + "After hill transform: 0.34758063755297075\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599932393\n", + "After adstock: 13020.338822154616\n", + "After hill transform: 0.00047960585014652975\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055198094\n", + "After adstock: 52727.89638853143\n", + "After hill transform: 0.34218984178238615\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540196392\n", + "After adstock: 4661.523873529725\n", + "After hill transform: 0.015253814325389628\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948901938\n", + "After adstock: 7648.894419490173\n", + "After hill transform: 0.34758063755295\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599947294\n", + "After adstock: 13020.338822169517\n", + "After hill transform: 0.0004796058501481738\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055198094\n", + "After adstock: 52727.89638853143\n", + "After hill transform: 0.34218984178238615\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540196392\n", + "After adstock: 4661.523873529725\n", + "After hill transform: 0.015253814325389628\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948901938\n", + "After adstock: 7648.894419490173\n", + "After hill transform: 0.34758063755295\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599932393\n", + "After adstock: 13020.338822154616\n", + "After hill transform: 0.00047960585014652975\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055212995\n", + "After adstock: 52727.89638854633\n", + "After hill transform: 0.3421898417824235\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540196392\n", + "After adstock: 4661.523873529725\n", + "After hill transform: 0.015253814325389628\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948901938\n", + "After adstock: 7648.894419490173\n", + "After hill transform: 0.34758063755295\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599932393\n", + "After adstock: 13020.338822154616\n", + "After hill transform: 0.00047960585014652975\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055198094\n", + "After adstock: 52727.89638853143\n", + "After hill transform: 0.34218984178238615\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540211293\n", + "After adstock: 4661.523873544626\n", + "After hill transform: 0.015253814325516035\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948901938\n", + "After adstock: 7648.894419490173\n", + "After hill transform: 0.34758063755295\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599932393\n", + "After adstock: 13020.338822154616\n", + "After hill transform: 0.00047960585014652975\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055198094\n", + "After adstock: 52727.89638853143\n", + "After hill transform: 0.34218984178238615\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540196392\n", + "After adstock: 4661.523873529725\n", + "After hill transform: 0.015253814325389628\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948916839\n", + "After adstock: 7648.894419505074\n", + "After hill transform: 0.34758063755417606\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.11\n", + "Adstocked value: 13,020.33\n", + "Saturated value: 0.0005\n", + "Final response: 259.0526\n", + "Raw spend: 13019.112486773376\n", + "After adstock: 13020.334708995599\n", + "After hill transform: 0.00047960539635111076\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5234\n", + "Raw spend: 52727.56258186905\n", + "After adstock: 52727.89591520239\n", + "After hill transform: 0.3421898405973234\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6833\n", + "Raw spend: 4661.1908264527665\n", + "After adstock: 4661.5241597860995\n", + "After hill transform: 0.015253816753721146\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1472\n", + "Raw spend: 7648.722249135588\n", + "After adstock: 7648.898719723823\n", + "After hill transform: 0.3475809913836403\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116188616492\n", + "After adstock: 13020.338410838714\n", + "After hill transform: 0.00047960580476697504\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56300786519\n", + "After adstock: 52727.896341198524\n", + "After hill transform: 0.3421898416638799\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6832\n", + "Raw spend: 4661.1905688220295\n", + "After adstock: 4661.5239021553625\n", + "After hill transform: 0.015253814568222767\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1383\n", + "Raw spend: 7648.718378925303\n", + "After adstock: 7648.894849513538\n", + "After hill transform: 0.3475806729360204\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116558800803\n", + "After adstock: 13020.338781023025\n", + "After hill transform: 0.0004796058456085742\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305046481\n", + "After adstock: 52727.89638379814\n", + "After hill transform: 0.3421898417705355\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190543058956\n", + "After adstock: 4661.523876392289\n", + "After hill transform: 0.01525381434967294\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1374\n", + "Raw spend: 7648.717991904275\n", + "After adstock: 7648.89446249251\n", + "After hill transform: 0.3475806410912571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116595819234\n", + "After adstock: 13020.338818041457\n", + "After hill transform: 0.0004796058496927343\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563054724764\n", + "After adstock: 52727.8963880581\n", + "After hill transform: 0.3421898417812011\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540482648\n", + "After adstock: 4661.5238738159815\n", + "After hill transform: 0.015253814327817956\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717953202172\n", + "After adstock: 7648.894423790407\n", + "After hill transform: 0.34758063790678073\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599521078\n", + "After adstock: 13020.3388217433\n", + "After hill transform: 0.0004796058501011503\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055150764\n", + "After adstock: 52727.8963884841\n", + "After hill transform: 0.3421898417822677\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540225018\n", + "After adstock: 4661.523873558351\n", + "After hill transform: 0.015253814325632461\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949331962\n", + "After adstock: 7648.894419920197\n", + "After hill transform: 0.3475806375883331\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599891262\n", + "After adstock: 13020.338822113485\n", + "After hill transform: 0.00047960585014199193\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305519336\n", + "After adstock: 52727.89638852669\n", + "After hill transform: 0.34218984178237427\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540199254\n", + "After adstock: 4661.5238735325875\n", + "After hill transform: 0.015253814325413907\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948944941\n", + "After adstock: 7648.894419533176\n", + "After hill transform: 0.3475806375564884\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599906163\n", + "After adstock: 13020.338822128386\n", + "After hill transform: 0.0004796058501436359\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305519336\n", + "After adstock: 52727.89638852669\n", + "After hill transform: 0.34218984178237427\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540199254\n", + "After adstock: 4661.5238735325875\n", + "After hill transform: 0.015253814325413907\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948944941\n", + "After adstock: 7648.894419533176\n", + "After hill transform: 0.3475806375564884\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599891262\n", + "After adstock: 13020.338822113485\n", + "After hill transform: 0.00047960585014199193\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305520826\n", + "After adstock: 52727.896388541594\n", + "After hill transform: 0.34218984178241163\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540199254\n", + "After adstock: 4661.5238735325875\n", + "After hill transform: 0.015253814325413907\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948944941\n", + "After adstock: 7648.894419533176\n", + "After hill transform: 0.3475806375564884\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599891262\n", + "After adstock: 13020.338822113485\n", + "After hill transform: 0.00047960585014199193\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305519336\n", + "After adstock: 52727.89638852669\n", + "After hill transform: 0.34218984178237427\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540214156\n", + "After adstock: 4661.523873547489\n", + "After hill transform: 0.015253814325540318\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948944941\n", + "After adstock: 7648.894419533176\n", + "After hill transform: 0.3475806375564884\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599891262\n", + "After adstock: 13020.338822113485\n", + "After hill transform: 0.00047960585014199193\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305519336\n", + "After adstock: 52727.89638852669\n", + "After hill transform: 0.34218984178237427\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540199254\n", + "After adstock: 4661.5238735325875\n", + "After hill transform: 0.015253814325413907\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948959842\n", + "After adstock: 7648.894419548077\n", + "After hill transform: 0.34758063755771446\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.11\n", + "Adstocked value: 13,020.33\n", + "Saturated value: 0.0005\n", + "Final response: 259.0526\n", + "Raw spend: 13019.112523851607\n", + "After adstock: 13020.33474607383\n", + "After hill transform: 0.0004796054004418658\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5234\n", + "Raw spend: 52727.56257225975\n", + "After adstock: 52727.89590559308\n", + "After hill transform: 0.3421898405732648\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6833\n", + "Raw spend: 4661.190886856231\n", + "After adstock: 4661.524220189564\n", + "After hill transform: 0.015253817266127706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1470\n", + "Raw spend: 7648.722161263183\n", + "After adstock: 7648.898631851418\n", + "After hill transform: 0.34758098415334654\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116192287296\n", + "After adstock: 13020.338414509519\n", + "After hill transform: 0.00047960580517196656\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563006899996\n", + "After adstock: 52727.89634023333\n", + "After hill transform: 0.3421898416614634\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6832\n", + "Raw spend: 4661.190574864952\n", + "After adstock: 4661.523908198285\n", + "After hill transform: 0.015253814619485275\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1382\n", + "Raw spend: 7648.718370176765\n", + "After adstock: 7648.8948407650005\n", + "After hill transform: 0.3475806722161755\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116559130865\n", + "After adstock: 13020.338781353088\n", + "After hill transform: 0.00047960584564498923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305036402\n", + "After adstock: 52727.896383697356\n", + "After hill transform: 0.3421898417702832\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190543665824\n", + "After adstock: 4661.523876999157\n", + "After hill transform: 0.015253814354821045\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1374\n", + "Raw spend: 7648.717991068123\n", + "After adstock: 7648.8944616563585\n", + "After hill transform: 0.34758064102245706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116595815223\n", + "After adstock: 13020.338818037446\n", + "After hill transform: 0.0004796058496922917\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305471042\n", + "After adstock: 52727.89638804376\n", + "After hill transform: 0.3421898417811652\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540545911\n", + "After adstock: 4661.523873879244\n", + "After hill transform: 0.015253814328354617\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717953157259\n", + "After adstock: 7648.894423745494\n", + "After hill transform: 0.34758063790308524\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599483657\n", + "After adstock: 13020.33882170588\n", + "After hill transform: 0.00047960585009702183\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305514507\n", + "After adstock: 52727.8963884784\n", + "After hill transform: 0.3421898417822534\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.19054023392\n", + "After adstock: 4661.523873567253\n", + "After hill transform: 0.015253814325707974\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949366172\n", + "After adstock: 7648.894419954408\n", + "After hill transform: 0.347580637591148\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599850502\n", + "After adstock: 13020.338822072725\n", + "After hill transform: 0.00047960585013749493\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055188526\n", + "After adstock: 52727.89638852186\n", + "After hill transform: 0.3421898417823622\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540202721\n", + "After adstock: 4661.523873536054\n", + "After hill transform: 0.015253814325443317\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948987064\n", + "After adstock: 7648.894419575299\n", + "After hill transform: 0.34758063755995433\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599887186\n", + "After adstock: 13020.338822109408\n", + "After hill transform: 0.00047960585014154215\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305519288\n", + "After adstock: 52727.89638852621\n", + "After hill transform: 0.3421898417823731\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540199601\n", + "After adstock: 4661.523873532934\n", + "After hill transform: 0.015253814325416849\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948949153\n", + "After adstock: 7648.894419537388\n", + "After hill transform: 0.3475806375568349\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599889194\n", + "After adstock: 13020.338822111416\n", + "After hill transform: 0.00047960585014176376\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305519311\n", + "After adstock: 52727.896388526446\n", + "After hill transform: 0.3421898417823737\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.19054019943\n", + "After adstock: 4661.523873532763\n", + "After hill transform: 0.015253814325415395\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948947079\n", + "After adstock: 7648.894419535314\n", + "After hill transform: 0.3475806375566643\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599891055\n", + "After adstock: 13020.338822113277\n", + "After hill transform: 0.00047960585014196906\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055193335\n", + "After adstock: 52727.89638852667\n", + "After hill transform: 0.34218984178237427\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540199272\n", + "After adstock: 4661.523873532605\n", + "After hill transform: 0.015253814325414054\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948945155\n", + "After adstock: 7648.89441953339\n", + "After hill transform: 0.3475806375565059\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599891242\n", + "After adstock: 13020.338822113465\n", + "After hill transform: 0.0004796058501419897\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305519336\n", + "After adstock: 52727.89638852669\n", + "After hill transform: 0.34218984178237427\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540199256\n", + "After adstock: 4661.523873532589\n", + "After hill transform: 0.015253814325413922\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948944963\n", + "After adstock: 7648.894419533198\n", + "After hill transform: 0.3475806375564901\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599891251\n", + "After adstock: 13020.338822113474\n", + "After hill transform: 0.00047960585014199074\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305519336\n", + "After adstock: 52727.89638852669\n", + "After hill transform: 0.34218984178237427\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540199255\n", + "After adstock: 4661.523873532588\n", + "After hill transform: 0.015253814325413914\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948944952\n", + "After adstock: 7648.894419533187\n", + "After hill transform: 0.3475806375564892\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599906152\n", + "After adstock: 13020.338822128375\n", + "After hill transform: 0.0004796058501436347\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305519336\n", + "After adstock: 52727.89638852669\n", + "After hill transform: 0.34218984178237427\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540199255\n", + "After adstock: 4661.523873532588\n", + "After hill transform: 0.015253814325413914\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948944952\n", + "After adstock: 7648.894419533187\n", + "After hill transform: 0.3475806375564892\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599891251\n", + "After adstock: 13020.338822113474\n", + "After hill transform: 0.00047960585014199074\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305520826\n", + "After adstock: 52727.896388541594\n", + "After hill transform: 0.34218984178241163\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540199255\n", + "After adstock: 4661.523873532588\n", + "After hill transform: 0.015253814325413914\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948944952\n", + "After adstock: 7648.894419533187\n", + "After hill transform: 0.3475806375564892\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599891251\n", + "After adstock: 13020.338822113474\n", + "After hill transform: 0.00047960585014199074\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305519336\n", + "After adstock: 52727.89638852669\n", + "After hill transform: 0.34218984178237427\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.1905402141565\n", + "After adstock: 4661.5238735474895\n", + "After hill transform: 0.015253814325540321\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948944952\n", + "After adstock: 7648.894419533187\n", + "After hill transform: 0.3475806375564892\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599891251\n", + "After adstock: 13020.338822113474\n", + "After hill transform: 0.00047960585014199074\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305519336\n", + "After adstock: 52727.89638852669\n", + "After hill transform: 0.34218984178237427\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540199255\n", + "After adstock: 4661.523873532588\n", + "After hill transform: 0.015253814325413914\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948959853\n", + "After adstock: 7648.894419548088\n", + "After hill transform: 0.3475806375577153\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.11\n", + "Adstocked value: 13,020.33\n", + "Saturated value: 0.0005\n", + "Final response: 259.0526\n", + "Raw spend: 13019.112551114478\n", + "After adstock: 13020.3347733367\n", + "After hill transform: 0.00047960540344971507\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5234\n", + "Raw spend: 52727.56256791144\n", + "After adstock: 52727.895901244774\n", + "After hill transform: 0.342189840562378\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6833\n", + "Raw spend: 4661.190880524476\n", + "After adstock: 4661.524213857809\n", + "After hill transform: 0.015253817212415009\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1469\n", + "Raw spend: 7648.722144680385\n", + "After adstock: 7648.89861526862\n", + "After hill transform: 0.3475809827888852\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116195013574\n", + "After adstock: 13020.338417235796\n", + "After hill transform: 0.0004796058054727507\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56300646516\n", + "After adstock: 52727.8963397985\n", + "After hill transform: 0.34218984166037464\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6832\n", + "Raw spend: 4661.190574231778\n", + "After adstock: 4661.523907565111\n", + "After hill transform: 0.015253814614114009\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1382\n", + "Raw spend: 7648.7183685184955\n", + "After adstock: 7648.894839106731\n", + "After hill transform: 0.34758067207973015\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116559403483\n", + "After adstock: 13020.338781625705\n", + "After hill transform: 0.0004796058456750665\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305032054\n", + "After adstock: 52727.896383653875\n", + "After hill transform: 0.3421898417701743\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190543602507\n", + "After adstock: 4661.52387693584\n", + "After hill transform: 0.01525381435428392\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1374\n", + "Raw spend: 7648.717990902306\n", + "After adstock: 7648.894461490541\n", + "After hill transform: 0.3475806410088133\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116595842474\n", + "After adstock: 13020.338818064696\n", + "After hill transform: 0.00047960584969529825\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305470607\n", + "After adstock: 52727.89638803941\n", + "After hill transform: 0.34218984178115425\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540539581\n", + "After adstock: 4661.523873872914\n", + "After hill transform: 0.01525381432830092\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717953140687\n", + "After adstock: 7648.894423728922\n", + "After hill transform: 0.3475806379017216\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599486373\n", + "After adstock: 13020.338821708596\n", + "After hill transform: 0.0004796058500973214\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305514463\n", + "After adstock: 52727.896388477966\n", + "After hill transform: 0.3421898417822523\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540233288\n", + "After adstock: 4661.523873566621\n", + "After hill transform: 0.015253814325702615\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949364525\n", + "After adstock: 7648.8944199527605\n", + "After hill transform: 0.3475806375910125\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599850764\n", + "After adstock: 13020.338822072987\n", + "After hill transform: 0.0004796058501375239\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518848\n", + "After adstock: 52727.89638852182\n", + "After hill transform: 0.34218984178236206\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540202659\n", + "After adstock: 4661.523873535992\n", + "After hill transform: 0.015253814325442787\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179489869095\n", + "After adstock: 7648.894419575145\n", + "After hill transform: 0.34758063755994156\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599865665\n", + "After adstock: 13020.338822087888\n", + "After hill transform: 0.00047960585013916786\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518848\n", + "After adstock: 52727.89638852182\n", + "After hill transform: 0.34218984178236206\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540202659\n", + "After adstock: 4661.523873535992\n", + "After hill transform: 0.015253814325442787\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179489869095\n", + "After adstock: 7648.894419575145\n", + "After hill transform: 0.34758063755994156\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599850764\n", + "After adstock: 13020.338822072987\n", + "After hill transform: 0.0004796058501375239\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305520338\n", + "After adstock: 52727.89638853672\n", + "After hill transform: 0.3421898417823994\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540202659\n", + "After adstock: 4661.523873535992\n", + "After hill transform: 0.015253814325442787\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179489869095\n", + "After adstock: 7648.894419575145\n", + "After hill transform: 0.34758063755994156\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599850764\n", + "After adstock: 13020.338822072987\n", + "After hill transform: 0.0004796058501375239\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518848\n", + "After adstock: 52727.89638852182\n", + "After hill transform: 0.34218984178236206\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.19054021756\n", + "After adstock: 4661.523873550893\n", + "After hill transform: 0.015253814325569194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179489869095\n", + "After adstock: 7648.894419575145\n", + "After hill transform: 0.34758063755994156\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599850764\n", + "After adstock: 13020.338822072987\n", + "After hill transform: 0.0004796058501375239\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518848\n", + "After adstock: 52727.89638852182\n", + "After hill transform: 0.34218984178236206\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540202659\n", + "After adstock: 4661.523873535992\n", + "After hill transform: 0.015253814325442787\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949001811\n", + "After adstock: 7648.894419590046\n", + "After hill transform: 0.34758063756116764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.11\n", + "Adstocked value: 13,020.33\n", + "Saturated value: 0.0005\n", + "Final response: 259.0526\n", + "Raw spend: 13019.11257917845\n", + "After adstock: 13020.334801400673\n", + "After hill transform: 0.0004796054065459479\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5234\n", + "Raw spend: 52727.56257215\n", + "After adstock: 52727.89590548333\n", + "After hill transform: 0.34218984057299007\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6833\n", + "Raw spend: 4661.190875834266\n", + "After adstock: 4661.524209167599\n", + "After hill transform: 0.015253817172627653\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1469\n", + "Raw spend: 7648.722117068055\n", + "After adstock: 7648.89858765629\n", + "After hill transform: 0.34758098051689484\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116197783533\n", + "After adstock: 13020.338420005755\n", + "After hill transform: 0.00047960580577835395\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56300688464\n", + "After adstock: 52727.89634021797\n", + "After hill transform: 0.3421898416614249\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6832\n", + "Raw spend: 4661.19057376582\n", + "After adstock: 4661.523907099153\n", + "After hill transform: 0.015253814610161261\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1382\n", + "Raw spend: 7648.7183657950245\n", + "After adstock: 7648.89483638326\n", + "After hill transform: 0.3475806718556383\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11655964404\n", + "After adstock: 13020.338781866263\n", + "After hill transform: 0.0004796058457016067\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.5630503581\n", + "After adstock: 52727.89638369143\n", + "After hill transform: 0.3421898417702684\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190543558975\n", + "After adstock: 4661.523876892308\n", + "After hill transform: 0.015253814353914635\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1374\n", + "Raw spend: 7648.717990667721\n", + "After adstock: 7648.894461255956\n", + "After hill transform: 0.34758064098951125\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116595830092\n", + "After adstock: 13020.338818052314\n", + "After hill transform: 0.0004796058496939321\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563054705446\n", + "After adstock: 52727.89638803878\n", + "After hill transform: 0.3421898417811527\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.19054053829\n", + "After adstock: 4661.523873871623\n", + "After hill transform: 0.015253814328289973\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717953154991\n", + "After adstock: 7648.894423743226\n", + "After hill transform: 0.34758063790289856\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599448696\n", + "After adstock: 13020.338821670919\n", + "After hill transform: 0.0004796058500931646\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305514018\n", + "After adstock: 52727.89638847351\n", + "After hill transform: 0.34218984178224116\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540236222\n", + "After adstock: 4661.523873569555\n", + "After hill transform: 0.015253814325727503\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949403717\n", + "After adstock: 7648.894419991952\n", + "After hill transform: 0.34758063759423724\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599810557\n", + "After adstock: 13020.33882203278\n", + "After hill transform: 0.0004796058501330879\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518365\n", + "After adstock: 52727.89638851699\n", + "After hill transform: 0.34218984178235\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540206015\n", + "After adstock: 4661.523873539348\n", + "After hill transform: 0.015253814325471255\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949028591\n", + "After adstock: 7648.894419616826\n", + "After hill transform: 0.34758063756337115\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11659983015\n", + "After adstock: 13020.338822052372\n", + "After hill transform: 0.0004796058501352495\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518601\n", + "After adstock: 52727.896388519344\n", + "After hill transform: 0.34218984178235595\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540204379\n", + "After adstock: 4661.5238735377125\n", + "After hill transform: 0.015253814325457384\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794900828\n", + "After adstock: 7648.894419596515\n", + "After hill transform: 0.3475806375617\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599848703\n", + "After adstock: 13020.338822070926\n", + "After hill transform: 0.00047960585013729647\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055188235\n", + "After adstock: 52727.89638852157\n", + "After hill transform: 0.3421898417823615\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540202831\n", + "After adstock: 4661.523873536164\n", + "After hill transform: 0.015253814325444245\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948989047\n", + "After adstock: 7648.894419577282\n", + "After hill transform: 0.3475806375601174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599850558\n", + "After adstock: 13020.338822072781\n", + "After hill transform: 0.00047960585013750117\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518846\n", + "After adstock: 52727.896388521796\n", + "After hill transform: 0.34218984178236206\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540202676\n", + "After adstock: 4661.523873536009\n", + "After hill transform: 0.01525381432544293\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948987123\n", + "After adstock: 7648.894419575358\n", + "After hill transform: 0.34758063755995916\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599850744\n", + "After adstock: 13020.338822072967\n", + "After hill transform: 0.00047960585013752166\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518848\n", + "After adstock: 52727.89638852182\n", + "After hill transform: 0.34218984178236206\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.1905402026605\n", + "After adstock: 4661.5238735359935\n", + "After hill transform: 0.015253814325442802\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794898693\n", + "After adstock: 7648.894419575166\n", + "After hill transform: 0.34758063755994334\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599850753\n", + "After adstock: 13020.338822072976\n", + "After hill transform: 0.00047960585013752263\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518848\n", + "After adstock: 52727.89638852182\n", + "After hill transform: 0.34218984178236206\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.19054020266\n", + "After adstock: 4661.523873535993\n", + "After hill transform: 0.015253814325442792\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794898692\n", + "After adstock: 7648.894419575156\n", + "After hill transform: 0.3475806375599425\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599865654\n", + "After adstock: 13020.338822087877\n", + "After hill transform: 0.00047960585013916666\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518848\n", + "After adstock: 52727.89638852182\n", + "After hill transform: 0.34218984178236206\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.19054020266\n", + "After adstock: 4661.523873535993\n", + "After hill transform: 0.015253814325442792\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794898692\n", + "After adstock: 7648.894419575156\n", + "After hill transform: 0.3475806375599425\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599850753\n", + "After adstock: 13020.338822072976\n", + "After hill transform: 0.00047960585013752263\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305520338\n", + "After adstock: 52727.89638853672\n", + "After hill transform: 0.3421898417823994\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.19054020266\n", + "After adstock: 4661.523873535993\n", + "After hill transform: 0.015253814325442792\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794898692\n", + "After adstock: 7648.894419575156\n", + "After hill transform: 0.3475806375599425\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599850753\n", + "After adstock: 13020.338822072976\n", + "After hill transform: 0.00047960585013752263\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518848\n", + "After adstock: 52727.89638852182\n", + "After hill transform: 0.34218984178236206\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540217561\n", + "After adstock: 4661.523873550894\n", + "After hill transform: 0.0152538143255692\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794898692\n", + "After adstock: 7648.894419575156\n", + "After hill transform: 0.3475806375599425\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599850753\n", + "After adstock: 13020.338822072976\n", + "After hill transform: 0.00047960585013752263\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518848\n", + "After adstock: 52727.89638852182\n", + "After hill transform: 0.34218984178236206\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.19054020266\n", + "After adstock: 4661.523873535993\n", + "After hill transform: 0.015253814325442792\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949001822\n", + "After adstock: 7648.894419590057\n", + "After hill transform: 0.3475806375611685\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.11\n", + "Adstocked value: 13,020.33\n", + "Saturated value: 0.0005\n", + "Final response: 259.0526\n", + "Raw spend: 13019.112549187099\n", + "After adstock: 13020.334771409322\n", + "After hill transform: 0.00047960540323707174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5234\n", + "Raw spend: 52727.562568540634\n", + "After adstock: 52727.89590187397\n", + "After hill transform: 0.34218984056395335\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6833\n", + "Raw spend: 4661.190878354736\n", + "After adstock: 4661.524211688069\n", + "After hill transform: 0.015253817194008963\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1469\n", + "Raw spend: 7648.722148148315\n", + "After adstock: 7648.89861873655\n", + "After hill transform: 0.3475809830742325\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116194784388\n", + "After adstock: 13020.338417006611\n", + "After hill transform: 0.0004796058054474651\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.5630065237\n", + "After adstock: 52727.896339857034\n", + "After hill transform: 0.34218984166052124\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6832\n", + "Raw spend: 4661.190574017867\n", + "After adstock: 4661.5239073512\n", + "After hill transform: 0.015253814612299394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1382\n", + "Raw spend: 7648.71836890306\n", + "After adstock: 7648.894839491295\n", + "After hill transform: 0.34758067211137283\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116559344116\n", + "After adstock: 13020.33878156634\n", + "After hill transform: 0.00047960584566851674\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563050322\n", + "After adstock: 52727.89638365534\n", + "After hill transform: 0.34218984177017797\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.19054358418\n", + "After adstock: 4661.523876917513\n", + "After hill transform: 0.015253814354128451\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1374\n", + "Raw spend: 7648.7179909785345\n", + "After adstock: 7648.89446156677\n", + "After hill transform: 0.34758064101508557\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11659580009\n", + "After adstock: 13020.338818022312\n", + "After hill transform: 0.000479605849690622\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305470184\n", + "After adstock: 52727.89638803517\n", + "After hill transform: 0.3421898417811437\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.1905405408115\n", + "After adstock: 4661.523873874145\n", + "After hill transform: 0.01525381432831136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717953186082\n", + "After adstock: 7648.894423774317\n", + "After hill transform: 0.3475806379054568\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599445686\n", + "After adstock: 13020.338821667909\n", + "After hill transform: 0.00047960585009283247\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305513982\n", + "After adstock: 52727.89638847316\n", + "After hill transform: 0.34218984178224027\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540236475\n", + "After adstock: 4661.523873569808\n", + "After hill transform: 0.01525381432572965\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949406837\n", + "After adstock: 7648.894419995072\n", + "After hill transform: 0.3475806375944939\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599810246\n", + "After adstock: 13020.338822032469\n", + "After hill transform: 0.0004796058501330536\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055183615\n", + "After adstock: 52727.89638851695\n", + "After hill transform: 0.3421898417823499\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540206041\n", + "After adstock: 4661.523873539374\n", + "After hill transform: 0.015253814325471479\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949028912\n", + "After adstock: 7648.894419617147\n", + "After hill transform: 0.34758063756339763\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599829627\n", + "After adstock: 13020.33882205185\n", + "After hill transform: 0.00047960585013519187\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518594\n", + "After adstock: 52727.89638851928\n", + "After hill transform: 0.3421898417823558\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540204423\n", + "After adstock: 4661.523873537756\n", + "After hill transform: 0.015253814325457755\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794900882\n", + "After adstock: 7648.894419597055\n", + "After hill transform: 0.34758063756174445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599839735\n", + "After adstock: 13020.338822061958\n", + "After hill transform: 0.00047960585013630714\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518716\n", + "After adstock: 52727.896388520494\n", + "After hill transform: 0.3421898417823588\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540203579\n", + "After adstock: 4661.523873536912\n", + "After hill transform: 0.015253814325450595\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948998342\n", + "After adstock: 7648.894419586577\n", + "After hill transform: 0.34758063756088226\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599845007\n", + "After adstock: 13020.33882206723\n", + "After hill transform: 0.00047960585013688865\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518779\n", + "After adstock: 52727.89638852113\n", + "After hill transform: 0.34218984178236034\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540203139\n", + "After adstock: 4661.523873536472\n", + "After hill transform: 0.015253814325446861\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948992878\n", + "After adstock: 7648.894419581113\n", + "After hill transform: 0.3475806375604326\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599859908\n", + "After adstock: 13020.33882208213\n", + "After hill transform: 0.00047960585013853273\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518779\n", + "After adstock: 52727.89638852113\n", + "After hill transform: 0.34218984178236034\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540203139\n", + "After adstock: 4661.523873536472\n", + "After hill transform: 0.015253814325446861\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948992878\n", + "After adstock: 7648.894419581113\n", + "After hill transform: 0.3475806375604326\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599845007\n", + "After adstock: 13020.33882206723\n", + "After hill transform: 0.00047960585013688865\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305520269\n", + "After adstock: 52727.89638853603\n", + "After hill transform: 0.34218984178239764\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540203139\n", + "After adstock: 4661.523873536472\n", + "After hill transform: 0.015253814325446861\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948992878\n", + "After adstock: 7648.894419581113\n", + "After hill transform: 0.3475806375604326\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599845007\n", + "After adstock: 13020.33882206723\n", + "After hill transform: 0.00047960585013688865\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518779\n", + "After adstock: 52727.89638852113\n", + "After hill transform: 0.34218984178236034\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.19054021804\n", + "After adstock: 4661.523873551373\n", + "After hill transform: 0.015253814325573265\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948992878\n", + "After adstock: 7648.894419581113\n", + "After hill transform: 0.3475806375604326\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599845007\n", + "After adstock: 13020.33882206723\n", + "After hill transform: 0.00047960585013688865\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518779\n", + "After adstock: 52727.89638852113\n", + "After hill transform: 0.34218984178236034\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540203139\n", + "After adstock: 4661.523873536472\n", + "After hill transform: 0.015253814325446861\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949007779\n", + "After adstock: 7648.894419596014\n", + "After hill transform: 0.34758063756165875\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.11\n", + "Adstocked value: 13,020.33\n", + "Saturated value: 0.0005\n", + "Final response: 259.0526\n", + "Raw spend: 13019.112371395431\n", + "After adstock: 13020.334593617654\n", + "After hill transform: 0.0004796053836217303\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5234\n", + "Raw spend: 52727.56257542468\n", + "After adstock: 52727.895908758015\n", + "After hill transform: 0.3421898405811888\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6834\n", + "Raw spend: 4661.190905559443\n", + "After adstock: 4661.524238892776\n", + "After hill transform: 0.01525381742478829\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1473\n", + "Raw spend: 7648.722291851207\n", + "After adstock: 7648.898762439442\n", + "After hill transform: 0.3475809948983554\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116177000049\n", + "After adstock: 13020.338399222272\n", + "After hill transform: 0.00047960580348535917\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56300721148\n", + "After adstock: 52727.896340544816\n", + "After hill transform: 0.3421898416622432\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6832\n", + "Raw spend: 4661.19057673877\n", + "After adstock: 4661.523910072103\n", + "After hill transform: 0.015253814635380988\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1383\n", + "Raw spend: 7648.7183832787105\n", + "After adstock: 7648.894853866946\n", + "After hill transform: 0.34758067329422637\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116557560512\n", + "After adstock: 13020.338779782734\n", + "After hill transform: 0.00047960584547173567\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305039016\n", + "After adstock: 52727.8963837235\n", + "After hill transform: 0.34218984177034867\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190543856702\n", + "After adstock: 4661.523877190035\n", + "After hill transform: 0.01525381435644027\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1374\n", + "Raw spend: 7648.717992421461\n", + "After adstock: 7648.894463009696\n", + "After hill transform: 0.347580641133812\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116595616557\n", + "After adstock: 13020.33881783878\n", + "After hill transform: 0.0004796058496703733\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305470803\n", + "After adstock: 52727.896388041365\n", + "After hill transform: 0.3421898417811592\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540568496\n", + "After adstock: 4661.523873901829\n", + "After hill transform: 0.015253814328546207\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717953335736\n", + "After adstock: 7648.894423923971\n", + "After hill transform: 0.34758063791777055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599422163\n", + "After adstock: 13020.338821644385\n", + "After hill transform: 0.0004796058500902372\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305513981\n", + "After adstock: 52727.89638847315\n", + "After hill transform: 0.3421898417822402\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540239674\n", + "After adstock: 4661.523873573007\n", + "After hill transform: 0.01525381432575679\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949427163\n", + "After adstock: 7648.894420015398\n", + "After hill transform: 0.3475806375961664\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599802723\n", + "After adstock: 13020.338822024945\n", + "After hill transform: 0.00047960585013222354\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055182996\n", + "After adstock: 52727.89638851633\n", + "After hill transform: 0.34218984178234835\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540206792\n", + "After adstock: 4661.523873540125\n", + "After hill transform: 0.01525381432547785\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949036306\n", + "After adstock: 7648.894419624541\n", + "After hill transform: 0.347580637564006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599823667\n", + "After adstock: 13020.33882204589\n", + "After hill transform: 0.00047960585013453425\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518537\n", + "After adstock: 52727.896388518704\n", + "After hill transform: 0.3421898417823543\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540204982\n", + "After adstock: 4661.5238735383155\n", + "After hill transform: 0.015253814325462496\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949014795\n", + "After adstock: 7648.89441960303\n", + "After hill transform: 0.347580637562236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599834237\n", + "After adstock: 13020.33882205646\n", + "After hill transform: 0.0004796058501357004\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518657\n", + "After adstock: 52727.896388519905\n", + "After hill transform: 0.34218984178235734\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540204069\n", + "After adstock: 4661.523873537402\n", + "After hill transform: 0.015253814325454753\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949003939\n", + "After adstock: 7648.894419592174\n", + "After hill transform: 0.3475806375613428\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599839572\n", + "After adstock: 13020.338822061794\n", + "After hill transform: 0.00047960585013628903\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518717\n", + "After adstock: 52727.89638852051\n", + "After hill transform: 0.34218984178235884\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540203608\n", + "After adstock: 4661.523873536941\n", + "After hill transform: 0.01525381432545084\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794899846\n", + "After adstock: 7648.894419586695\n", + "After hill transform: 0.347580637560892\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599844463\n", + "After adstock: 13020.338822066686\n", + "After hill transform: 0.0004796058501368287\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518773\n", + "After adstock: 52727.89638852107\n", + "After hill transform: 0.3421898417823602\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540203186\n", + "After adstock: 4661.523873536519\n", + "After hill transform: 0.015253814325447262\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948993436\n", + "After adstock: 7648.894419581671\n", + "After hill transform: 0.3475806375604786\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599844732\n", + "After adstock: 13020.338822066955\n", + "After hill transform: 0.0004796058501368584\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518776\n", + "After adstock: 52727.8963885211\n", + "After hill transform: 0.3421898417823603\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.1905402031625\n", + "After adstock: 4661.523873536496\n", + "After hill transform: 0.01525381432544706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794899316\n", + "After adstock: 7648.894419581395\n", + "After hill transform: 0.3475806375604558\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599859633\n", + "After adstock: 13020.338822081856\n", + "After hill transform: 0.0004796058501385024\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518776\n", + "After adstock: 52727.8963885211\n", + "After hill transform: 0.3421898417823603\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.1905402031625\n", + "After adstock: 4661.523873536496\n", + "After hill transform: 0.01525381432544706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794899316\n", + "After adstock: 7648.894419581395\n", + "After hill transform: 0.3475806375604558\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599844732\n", + "After adstock: 13020.338822066955\n", + "After hill transform: 0.0004796058501368584\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305520266\n", + "After adstock: 52727.896388536\n", + "After hill transform: 0.3421898417823976\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.1905402031625\n", + "After adstock: 4661.523873536496\n", + "After hill transform: 0.01525381432544706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794899316\n", + "After adstock: 7648.894419581395\n", + "After hill transform: 0.3475806375604558\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599844732\n", + "After adstock: 13020.338822066955\n", + "After hill transform: 0.0004796058501368584\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518776\n", + "After adstock: 52727.8963885211\n", + "After hill transform: 0.3421898417823603\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540218064\n", + "After adstock: 4661.523873551397\n", + "After hill transform: 0.015253814325573467\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794899316\n", + "After adstock: 7648.894419581395\n", + "After hill transform: 0.3475806375604558\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599844732\n", + "After adstock: 13020.338822066955\n", + "After hill transform: 0.0004796058501368584\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518776\n", + "After adstock: 52727.8963885211\n", + "After hill transform: 0.3421898417823603\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.1905402031625\n", + "After adstock: 4661.523873536496\n", + "After hill transform: 0.01525381432544706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949008061\n", + "After adstock: 7648.894419596296\n", + "After hill transform: 0.34758063756168195\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.11\n", + "Adstocked value: 13,020.33\n", + "Saturated value: 0.0005\n", + "Final response: 259.0526\n", + "Raw spend: 13019.112527117884\n", + "After adstock: 13020.334749340107\n", + "After hill transform: 0.0004796054008022266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5234\n", + "Raw spend: 52727.562494720056\n", + "After adstock: 52727.89582805339\n", + "After hill transform: 0.3421898403791305\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6834\n", + "Raw spend: 4661.190942699759\n", + "After adstock: 4661.524276033092\n", + "After hill transform: 0.015253817739852038\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1470\n", + "Raw spend: 7648.722179693081\n", + "After adstock: 7648.898650281316\n", + "After hill transform: 0.3475809856697905\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116192572048\n", + "After adstock: 13020.33841479427\n", + "After hill transform: 0.0004796058052033826\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.562999140995\n", + "After adstock: 52727.89633247433\n", + "After hill transform: 0.34218984164203736\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6832\n", + "Raw spend: 4661.190580452822\n", + "After adstock: 4661.523913786155\n", + "After hill transform: 0.015253814666887541\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1382\n", + "Raw spend: 7648.718372063152\n", + "After adstock: 7648.894842651387\n", + "After hill transform: 0.3475806723713907\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116559117463\n", + "After adstock: 13020.338781339686\n", + "After hill transform: 0.0004796058456435106\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563049583085\n", + "After adstock: 52727.89638291642\n", + "After hill transform: 0.342189841768328\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190544228129\n", + "After adstock: 4661.523877561462\n", + "After hill transform: 0.015253814359591108\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1374\n", + "Raw spend: 7648.717991300159\n", + "After adstock: 7648.894461888394\n", + "After hill transform: 0.34758064104154934\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116595772006\n", + "After adstock: 13020.338817994229\n", + "After hill transform: 0.00047960584968752366\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563054627295\n", + "After adstock: 52727.89638796063\n", + "After hill transform: 0.34218984178095707\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540605659\n", + "After adstock: 4661.523873938992\n", + "After hill transform: 0.015253814328861467\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71795322386\n", + "After adstock: 7648.894423812095\n", + "After hill transform: 0.34758063790856525\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599437459\n", + "After adstock: 13020.338821659681\n", + "After hill transform: 0.0004796058500919248\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055131715\n", + "After adstock: 52727.89638846505\n", + "After hill transform: 0.34218984178222\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540243412\n", + "After adstock: 4661.523873576745\n", + "After hill transform: 0.015253814325788501\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949416229\n", + "After adstock: 7648.894420004464\n", + "After hill transform: 0.34758063759526675\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599804005\n", + "After adstock: 13020.338822026228\n", + "After hill transform: 0.00047960585013236503\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518216\n", + "After adstock: 52727.896388515495\n", + "After hill transform: 0.34218984178234624\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540207187\n", + "After adstock: 4661.52387354052\n", + "After hill transform: 0.015253814325481202\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179490354665\n", + "After adstock: 7648.894419623702\n", + "After hill transform: 0.3475806375639369\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11659982405\n", + "After adstock: 13020.338822046273\n", + "After hill transform: 0.0004796058501345766\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518492\n", + "After adstock: 52727.89638851825\n", + "After hill transform: 0.3421898417823532\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540205206\n", + "After adstock: 4661.523873538539\n", + "After hill transform: 0.015253814325464398\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949014645\n", + "After adstock: 7648.89441960288\n", + "After hill transform: 0.3475806375622237\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599838952\n", + "After adstock: 13020.338822061174\n", + "After hill transform: 0.00047960585013622056\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518492\n", + "After adstock: 52727.89638851825\n", + "After hill transform: 0.3421898417823532\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540205206\n", + "After adstock: 4661.523873538539\n", + "After hill transform: 0.015253814325464398\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949014645\n", + "After adstock: 7648.89441960288\n", + "After hill transform: 0.3475806375622237\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11659982405\n", + "After adstock: 13020.338822046273\n", + "After hill transform: 0.0004796058501345766\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305519982\n", + "After adstock: 52727.896388533154\n", + "After hill transform: 0.3421898417823905\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540205206\n", + "After adstock: 4661.523873538539\n", + "After hill transform: 0.015253814325464398\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949014645\n", + "After adstock: 7648.89441960288\n", + "After hill transform: 0.3475806375622237\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11659982405\n", + "After adstock: 13020.338822046273\n", + "After hill transform: 0.0004796058501345766\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518492\n", + "After adstock: 52727.89638851825\n", + "After hill transform: 0.3421898417823532\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540220107\n", + "After adstock: 4661.52387355344\n", + "After hill transform: 0.015253814325590802\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949014645\n", + "After adstock: 7648.89441960288\n", + "After hill transform: 0.3475806375622237\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11659982405\n", + "After adstock: 13020.338822046273\n", + "After hill transform: 0.0004796058501345766\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518492\n", + "After adstock: 52727.89638851825\n", + "After hill transform: 0.3421898417823532\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540205206\n", + "After adstock: 4661.523873538539\n", + "After hill transform: 0.015253814325464398\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949029546\n", + "After adstock: 7648.894419617781\n", + "After hill transform: 0.3475806375634498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.11\n", + "Adstocked value: 13,020.33\n", + "Saturated value: 0.0005\n", + "Final response: 259.0526\n", + "Raw spend: 13019.112587755348\n", + "After adstock: 13020.33480997757\n", + "After hill transform: 0.0004796054074922171\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5234\n", + "Raw spend: 52727.56246336561\n", + "After adstock: 52727.89579669895\n", + "After hill transform: 0.3421898403006291\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6834\n", + "Raw spend: 4661.190962993003\n", + "After adstock: 4661.524296326336\n", + "After hill transform: 0.015253817912000972\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1469\n", + "Raw spend: 7648.722130116805\n", + "After adstock: 7648.89860070504\n", + "After hill transform: 0.34758098159056855\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116198617181\n", + "After adstock: 13020.338420839404\n", + "After hill transform: 0.0004796058058703285\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.562996002984\n", + "After adstock: 52727.89632933632\n", + "After hill transform: 0.34218984163418076\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6832\n", + "Raw spend: 4661.190582483986\n", + "After adstock: 4661.523915817319\n", + "After hill transform: 0.01525381468411803\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1382\n", + "Raw spend: 7648.71836712486\n", + "After adstock: 7648.8948377130955\n", + "After hill transform: 0.34758067196505943\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116559703363\n", + "After adstock: 13020.338781925586\n", + "After hill transform: 0.00047960584570815165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563049266726\n", + "After adstock: 52727.89638260006\n", + "After hill transform: 0.342189841767536\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190544433084\n", + "After adstock: 4661.523877766417\n", + "After hill transform: 0.015253814361329759\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1374\n", + "Raw spend: 7648.717990825666\n", + "After adstock: 7648.894461413901\n", + "After hill transform: 0.3475806410025072\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116595811982\n", + "After adstock: 13020.338818034204\n", + "After hill transform: 0.0004796058496919342\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.5630545931\n", + "After adstock: 52727.896387926434\n", + "After hill transform: 0.3421898417808714\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540627994\n", + "After adstock: 4661.523873961327\n", + "After hill transform: 0.015253814329050932\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717953195746\n", + "After adstock: 7648.894423783981\n", + "After hill transform: 0.347580637906252\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599422843\n", + "After adstock: 13020.338821645066\n", + "After hill transform: 0.0004796058500903123\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055125735\n", + "After adstock: 52727.89638845907\n", + "After hill transform: 0.342189841782205\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540247485\n", + "After adstock: 4661.523873580818\n", + "After hill transform: 0.015253814325823052\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949432755\n", + "After adstock: 7648.89442002099\n", + "After hill transform: 0.3475806375966265\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599783929\n", + "After adstock: 13020.338822006152\n", + "After hill transform: 0.00047960585013015006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055179\n", + "After adstock: 52727.89638851234\n", + "After hill transform: 0.34218984178233836\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540209434\n", + "After adstock: 4661.523873542767\n", + "After hill transform: 0.015253814325500267\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949056456\n", + "After adstock: 7648.894419644691\n", + "After hill transform: 0.34758063756566404\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599820038\n", + "After adstock: 13020.33882204226\n", + "After hill transform: 0.00047960585013413385\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518433\n", + "After adstock: 52727.89638851766\n", + "After hill transform: 0.3421898417823517\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540205629\n", + "After adstock: 4661.523873538962\n", + "After hill transform: 0.015253814325467983\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179490188255\n", + "After adstock: 7648.894419607061\n", + "After hill transform: 0.3475806375625677\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599822017\n", + "After adstock: 13020.33882204424\n", + "After hill transform: 0.0004796058501343522\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518462\n", + "After adstock: 52727.896388517955\n", + "After hill transform: 0.34218984178235246\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540205421\n", + "After adstock: 4661.523873538754\n", + "After hill transform: 0.015253814325466217\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949016764\n", + "After adstock: 7648.894419604999\n", + "After hill transform: 0.34758063756239804\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599823019\n", + "After adstock: 13020.338822045242\n", + "After hill transform: 0.0004796058501344628\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055184764\n", + "After adstock: 52727.8963885181\n", + "After hill transform: 0.3421898417823528\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540205314\n", + "After adstock: 4661.523873538647\n", + "After hill transform: 0.015253814325465314\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949015719\n", + "After adstock: 7648.894419603954\n", + "After hill transform: 0.34758063756231206\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599823947\n", + "After adstock: 13020.33882204617\n", + "After hill transform: 0.00047960585013456515\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.5630551849\n", + "After adstock: 52727.89638851824\n", + "After hill transform: 0.3421898417823532\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540205217\n", + "After adstock: 4661.52387353855\n", + "After hill transform: 0.015253814325464488\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949014752\n", + "After adstock: 7648.894419602987\n", + "After hill transform: 0.3475806375622325\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599823998\n", + "After adstock: 13020.33882204622\n", + "After hill transform: 0.0004796058501345708\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518491\n", + "After adstock: 52727.896388518246\n", + "After hill transform: 0.3421898417823532\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540205212\n", + "After adstock: 4661.523873538545\n", + "After hill transform: 0.015253814325464443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949014699\n", + "After adstock: 7648.894419602934\n", + "After hill transform: 0.3475806375622282\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599838899\n", + "After adstock: 13020.338822061121\n", + "After hill transform: 0.00047960585013621476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518491\n", + "After adstock: 52727.896388518246\n", + "After hill transform: 0.3421898417823532\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540205212\n", + "After adstock: 4661.523873538545\n", + "After hill transform: 0.015253814325464443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949014699\n", + "After adstock: 7648.894419602934\n", + "After hill transform: 0.3475806375622282\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599823998\n", + "After adstock: 13020.33882204622\n", + "After hill transform: 0.0004796058501345708\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305519981\n", + "After adstock: 52727.89638853315\n", + "After hill transform: 0.3421898417823905\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540205212\n", + "After adstock: 4661.523873538545\n", + "After hill transform: 0.015253814325464443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949014699\n", + "After adstock: 7648.894419602934\n", + "After hill transform: 0.3475806375622282\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599823998\n", + "After adstock: 13020.33882204622\n", + "After hill transform: 0.0004796058501345708\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518491\n", + "After adstock: 52727.896388518246\n", + "After hill transform: 0.3421898417823532\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540220113\n", + "After adstock: 4661.523873553446\n", + "After hill transform: 0.01525381432559085\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949014699\n", + "After adstock: 7648.894419602934\n", + "After hill transform: 0.3475806375622282\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599823998\n", + "After adstock: 13020.33882204622\n", + "After hill transform: 0.0004796058501345708\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518491\n", + "After adstock: 52727.896388518246\n", + "After hill transform: 0.3421898417823532\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540205212\n", + "After adstock: 4661.523873538545\n", + "After hill transform: 0.015253814325464443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179490296\n", + "After adstock: 7648.894419617835\n", + "After hill transform: 0.34758063756345425\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.11\n", + "Adstocked value: 13,020.33\n", + "Saturated value: 0.0005\n", + "Final response: 259.0526\n", + "Raw spend: 13019.112557822478\n", + "After adstock: 13020.3347800447\n", + "After hill transform: 0.0004796054041897931\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5234\n", + "Raw spend: 52727.562458946384\n", + "After adstock: 52727.89579227972\n", + "After hill transform: 0.3421898402895648\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6834\n", + "Raw spend: 4661.190966159901\n", + "After adstock: 4661.524299493234\n", + "After hill transform: 0.015253817938865976\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1470\n", + "Raw spend: 7648.722161302022\n", + "After adstock: 7648.898631890257\n", + "After hill transform: 0.34758098415654226\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116195623847\n", + "After adstock: 13020.33841784607\n", + "After hill transform: 0.0004796058055400807\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56299556106\n", + "After adstock: 52727.89632889439\n", + "After hill transform: 0.3421898416330743\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6832\n", + "Raw spend: 4661.19058280068\n", + "After adstock: 4661.523916134013\n", + "After hill transform: 0.01525381468680457\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1382\n", + "Raw spend: 7648.718370243431\n", + "After adstock: 7648.894840831666\n", + "After hill transform: 0.3475806722216609\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116559403983\n", + "After adstock: 13020.338781626206\n", + "After hill transform: 0.00047960584567512175\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563049222525\n", + "After adstock: 52727.89638255586\n", + "After hill transform: 0.3421898417674253\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190544464758\n", + "After adstock: 4661.523877798091\n", + "After hill transform: 0.015253814361598452\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1374\n", + "Raw spend: 7648.717991137572\n", + "After adstock: 7648.894461725808\n", + "After hill transform: 0.34758064102817143\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116595781996\n", + "After adstock: 13020.338818004218\n", + "After hill transform: 0.0004796058496886258\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563054588674\n", + "After adstock: 52727.89638792201\n", + "After hill transform: 0.34218984178086037\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540631166\n", + "After adstock: 4661.523873964499\n", + "After hill transform: 0.015253814329077844\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179532269865\n", + "After adstock: 7648.894423815222\n", + "After hill transform: 0.34758063790882254\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599419798\n", + "After adstock: 13020.33882164202\n", + "After hill transform: 0.00047960585008997636\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305512528\n", + "After adstock: 52727.89638845862\n", + "After hill transform: 0.34218984178220385\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540247807\n", + "After adstock: 4661.52387358114\n", + "After hill transform: 0.01525381432582578\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949435928\n", + "After adstock: 7648.894420024163\n", + "After hill transform: 0.3475806375968876\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599783578\n", + "After adstock: 13020.3388220058\n", + "After hill transform: 0.00047960585013011135\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305517895\n", + "After adstock: 52727.89638851229\n", + "After hill transform: 0.34218984178233824\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540209471\n", + "After adstock: 4661.523873542804\n", + "After hill transform: 0.015253814325500577\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949056822\n", + "After adstock: 7648.8944196450575\n", + "After hill transform: 0.34758063756569413\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599819956\n", + "After adstock: 13020.338822042178\n", + "After hill transform: 0.00047960585013412485\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518431\n", + "After adstock: 52727.89638851765\n", + "After hill transform: 0.3421898417823516\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540205637\n", + "After adstock: 4661.52387353897\n", + "After hill transform: 0.015253814325468055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949018911\n", + "After adstock: 7648.894419607146\n", + "After hill transform: 0.3475806375625747\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599834857\n", + "After adstock: 13020.33882205708\n", + "After hill transform: 0.00047960585013576883\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518431\n", + "After adstock: 52727.89638851765\n", + "After hill transform: 0.3421898417823516\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540205637\n", + "After adstock: 4661.52387353897\n", + "After hill transform: 0.015253814325468055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949018911\n", + "After adstock: 7648.894419607146\n", + "After hill transform: 0.3475806375625747\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599819956\n", + "After adstock: 13020.338822042178\n", + "After hill transform: 0.00047960585013412485\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055199214\n", + "After adstock: 52727.89638853255\n", + "After hill transform: 0.342189841782389\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540205637\n", + "After adstock: 4661.52387353897\n", + "After hill transform: 0.015253814325468055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949018911\n", + "After adstock: 7648.894419607146\n", + "After hill transform: 0.3475806375625747\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599819956\n", + "After adstock: 13020.338822042178\n", + "After hill transform: 0.00047960585013412485\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518431\n", + "After adstock: 52727.89638851765\n", + "After hill transform: 0.3421898417823516\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540220538\n", + "After adstock: 4661.523873553871\n", + "After hill transform: 0.015253814325594462\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949018911\n", + "After adstock: 7648.894419607146\n", + "After hill transform: 0.3475806375625747\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599819956\n", + "After adstock: 13020.338822042178\n", + "After hill transform: 0.00047960585013412485\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518431\n", + "After adstock: 52727.89638851765\n", + "After hill transform: 0.3421898417823516\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540205637\n", + "After adstock: 4661.52387353897\n", + "After hill transform: 0.015253814325468055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949033812\n", + "After adstock: 7648.894419622047\n", + "After hill transform: 0.3475806375638008\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.11\n", + "Adstocked value: 13,020.33\n", + "Saturated value: 0.0005\n", + "Final response: 259.0526\n", + "Raw spend: 13019.112286499274\n", + "After adstock: 13020.334508721497\n", + "After hill transform: 0.00047960537425533476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5235\n", + "Raw spend: 52727.562801756525\n", + "After adstock: 52727.89613508986\n", + "After hill transform: 0.34218984114785045\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6832\n", + "Raw spend: 4661.190722499229\n", + "After adstock: 4661.524055832562\n", + "After hill transform: 0.015253815871876474\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1474\n", + "Raw spend: 7648.722333475739\n", + "After adstock: 7648.898804063974\n", + "After hill transform: 0.34758099832329403\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116168487888\n", + "After adstock: 13020.33839071011\n", + "After hill transform: 0.0004796058025462317\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563029841534\n", + "After adstock: 52727.89636317487\n", + "After hill transform: 0.3421898417189016\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6832\n", + "Raw spend: 4661.190558434996\n", + "After adstock: 4661.523891768329\n", + "After hill transform: 0.015253814480108886\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1383\n", + "Raw spend: 7648.718387464593\n", + "After adstock: 7648.894858052829\n", + "After hill transform: 0.34758067363864803\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11655668675\n", + "After adstock: 13020.338778908972\n", + "After hill transform: 0.0004796058453753354\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305265004\n", + "After adstock: 52727.896385983375\n", + "After hill transform: 0.34218984177600664\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190542028573\n", + "After adstock: 4661.523875361906\n", + "After hill transform: 0.015253814340932136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1374\n", + "Raw spend: 7648.71799286348\n", + "After adstock: 7648.894463451715\n", + "After hill transform: 0.3475806411701821\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116595506635\n", + "After adstock: 13020.338817728858\n", + "After hill transform: 0.00047960584965824597\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563054930884\n", + "After adstock: 52727.89638826422\n", + "After hill transform: 0.34218984178171713\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540387931\n", + "After adstock: 4661.523873721264\n", + "After hill transform: 0.015253814327014462\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717953403368\n", + "After adstock: 7648.894423991603\n", + "After hill transform: 0.34758063792333543\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599388624\n", + "After adstock: 13020.338821610847\n", + "After hill transform: 0.000479605850086537\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305515897\n", + "After adstock: 52727.89638849231\n", + "After hill transform: 0.34218984178228823\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540223866\n", + "After adstock: 4661.523873557199\n", + "After hill transform: 0.015253814325622691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949457357\n", + "After adstock: 7648.894420045592\n", + "After hill transform: 0.34758063759865077\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599776822\n", + "After adstock: 13020.338821999045\n", + "After hill transform: 0.000479605850129366\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518178\n", + "After adstock: 52727.89638851512\n", + "After hill transform: 0.34218984178234535\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.19054020746\n", + "After adstock: 4661.523873540793\n", + "After hill transform: 0.015253814325483513\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949062756\n", + "After adstock: 7648.894419650991\n", + "After hill transform: 0.34758063756618235\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599815643\n", + "After adstock: 13020.338822037866\n", + "After hill transform: 0.000479605850133649\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518406\n", + "After adstock: 52727.896388517394\n", + "After hill transform: 0.342189841782351\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540205819\n", + "After adstock: 4661.523873539152\n", + "After hill transform: 0.015253814325469597\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949023296\n", + "After adstock: 7648.894419611531\n", + "After hill transform: 0.3475806375629355\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599819525\n", + "After adstock: 13020.338822041747\n", + "After hill transform: 0.0004796058501340773\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518429\n", + "After adstock: 52727.89638851763\n", + "After hill transform: 0.3421898417823516\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540205655\n", + "After adstock: 4661.5238735389885\n", + "After hill transform: 0.015253814325468207\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949019349\n", + "After adstock: 7648.8944196075845\n", + "After hill transform: 0.3475806375626108\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11659981974\n", + "After adstock: 13020.338822041962\n", + "After hill transform: 0.00047960585013410095\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.5630551843\n", + "After adstock: 52727.896388517634\n", + "After hill transform: 0.3421898417823516\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540205646\n", + "After adstock: 4661.523873538979\n", + "After hill transform: 0.015253814325468127\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949019131\n", + "After adstock: 7648.894419607366\n", + "After hill transform: 0.34758063756259283\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599819934\n", + "After adstock: 13020.338822042157\n", + "After hill transform: 0.0004796058501341224\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518431\n", + "After adstock: 52727.89638851765\n", + "After hill transform: 0.3421898417823516\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540205638\n", + "After adstock: 4661.523873538971\n", + "After hill transform: 0.01525381432546806\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949018933\n", + "After adstock: 7648.894419607168\n", + "After hill transform: 0.34758063756257657\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599819945\n", + "After adstock: 13020.338822042168\n", + "After hill transform: 0.0004796058501341236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518431\n", + "After adstock: 52727.89638851765\n", + "After hill transform: 0.3421898417823516\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540205638\n", + "After adstock: 4661.523873538971\n", + "After hill transform: 0.01525381432546806\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949018922\n", + "After adstock: 7648.894419607157\n", + "After hill transform: 0.3475806375625756\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599834846\n", + "After adstock: 13020.338822057069\n", + "After hill transform: 0.00047960585013576764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518431\n", + "After adstock: 52727.89638851765\n", + "After hill transform: 0.3421898417823516\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540205638\n", + "After adstock: 4661.523873538971\n", + "After hill transform: 0.01525381432546806\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949018922\n", + "After adstock: 7648.894419607157\n", + "After hill transform: 0.3475806375625756\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599819945\n", + "After adstock: 13020.338822042168\n", + "After hill transform: 0.0004796058501341236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055199214\n", + "After adstock: 52727.89638853255\n", + "After hill transform: 0.342189841782389\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540205638\n", + "After adstock: 4661.523873538971\n", + "After hill transform: 0.01525381432546806\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949018922\n", + "After adstock: 7648.894419607157\n", + "After hill transform: 0.3475806375625756\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599819945\n", + "After adstock: 13020.338822042168\n", + "After hill transform: 0.0004796058501341236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518431\n", + "After adstock: 52727.89638851765\n", + "After hill transform: 0.3421898417823516\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540220539\n", + "After adstock: 4661.523873553872\n", + "After hill transform: 0.015253814325594467\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949018922\n", + "After adstock: 7648.894419607157\n", + "After hill transform: 0.3475806375625756\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599819945\n", + "After adstock: 13020.338822042168\n", + "After hill transform: 0.0004796058501341236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518431\n", + "After adstock: 52727.89638851765\n", + "After hill transform: 0.3421898417823516\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540205638\n", + "After adstock: 4661.523873538971\n", + "After hill transform: 0.01525381432546806\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949033823\n", + "After adstock: 7648.894419622058\n", + "After hill transform: 0.3475806375638017\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.11\n", + "Adstocked value: 13,020.33\n", + "Saturated value: 0.0005\n", + "Final response: 259.0526\n", + "Raw spend: 13019.112068154116\n", + "After adstock: 13020.334290376339\n", + "After hill transform: 0.00047960535016582204\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5235\n", + "Raw spend: 52727.56287517295\n", + "After adstock: 52727.89620850629\n", + "After hill transform: 0.34218984133166147\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6830\n", + "Raw spend: 4661.190298037523\n", + "After adstock: 4661.523631370856\n", + "After hill transform: 0.015253812271140301\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1487\n", + "Raw spend: 7648.722902866176\n", + "After adstock: 7648.899373454411\n", + "After hill transform: 0.34758104517372534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116146653361\n", + "After adstock: 13020.338368875584\n", + "After hill transform: 0.00047960580013727775\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56303718318\n", + "After adstock: 52727.896370516515\n", + "After hill transform: 0.3421898417372826\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.1905159888265\n", + "After adstock: 4661.52384932216\n", + "After hill transform: 0.015253814120035276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1384\n", + "Raw spend: 7648.7184444036475\n", + "After adstock: 7648.894914991883\n", + "After hill transform: 0.34758067832369244\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116554503287\n", + "After adstock: 13020.33877672551\n", + "After hill transform: 0.000479605845134439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.5630533842\n", + "After adstock: 52727.89638671753\n", + "After hill transform: 0.3421898417778448\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190537783957\n", + "After adstock: 4661.52387111729\n", + "After hill transform: 0.01525381430492478\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1374\n", + "Raw spend: 7648.717998557395\n", + "After adstock: 7648.89446914563\n", + "After hill transform: 0.34758064163868735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116595288278\n", + "After adstock: 13020.338817510501\n", + "After hill transform: 0.0004796058496341551\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.5630550043\n", + "After adstock: 52727.896388337635\n", + "After hill transform: 0.3421898417819009\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.19053996347\n", + "After adstock: 4661.523873296803\n", + "After hill transform: 0.01525381432341373\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179539727695\n", + "After adstock: 7648.894424561005\n", + "After hill transform: 0.34758063797018685\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599366778\n", + "After adstock: 13020.338821589\n", + "After hill transform: 0.00047960585008412676\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305516631\n", + "After adstock: 52727.89638849965\n", + "After hill transform: 0.3421898417823066\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540181421\n", + "After adstock: 4661.523873514754\n", + "After hill transform: 0.015253814325262625\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949514306\n", + "After adstock: 7648.8944201025415\n", + "After hill transform: 0.3475806376033367\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599774628\n", + "After adstock: 13020.338821996851\n", + "After hill transform: 0.000479605850129124\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055182516\n", + "After adstock: 52727.89638851585\n", + "After hill transform: 0.3421898417823472\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540203216\n", + "After adstock: 4661.523873536549\n", + "After hill transform: 0.015253814325447517\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794906846\n", + "After adstock: 7648.894419656695\n", + "After hill transform: 0.34758063756665175\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599815414\n", + "After adstock: 13020.338822037636\n", + "After hill transform: 0.0004796058501336237\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518413\n", + "After adstock: 52727.89638851747\n", + "After hill transform: 0.34218984178235123\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540205396\n", + "After adstock: 4661.523873538729\n", + "After hill transform: 0.01525381432546601\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949023876\n", + "After adstock: 7648.894419612111\n", + "After hill transform: 0.34758063756298324\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599817668\n", + "After adstock: 13020.33882203989\n", + "After hill transform: 0.0004796058501338724\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055184226\n", + "After adstock: 52727.89638851756\n", + "After hill transform: 0.34218984178235146\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540205516\n", + "After adstock: 4661.523873538849\n", + "After hill transform: 0.015253814325467026\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949021411\n", + "After adstock: 7648.894419609646\n", + "After hill transform: 0.34758063756278046\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.1165998188\n", + "After adstock: 13020.338822041023\n", + "After hill transform: 0.0004796058501339974\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518427\n", + "After adstock: 52727.896388517605\n", + "After hill transform: 0.34218984178235157\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540205577\n", + "After adstock: 4661.52387353891\n", + "After hill transform: 0.015253814325467543\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179490201725\n", + "After adstock: 7648.894419608408\n", + "After hill transform: 0.34758063756267854\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11659981983\n", + "After adstock: 13020.338822042053\n", + "After hill transform: 0.000479605850134111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055184306\n", + "After adstock: 52727.89638851764\n", + "After hill transform: 0.3421898417823516\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540205632\n", + "After adstock: 4661.523873538965\n", + "After hill transform: 0.015253814325468006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949019047\n", + "After adstock: 7648.8944196072825\n", + "After hill transform: 0.34758063756258595\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599819934\n", + "After adstock: 13020.338822042157\n", + "After hill transform: 0.0004796058501341224\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518431\n", + "After adstock: 52727.89638851765\n", + "After hill transform: 0.3421898417823516\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540205637\n", + "After adstock: 4661.52387353897\n", + "After hill transform: 0.015253814325468055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949018935\n", + "After adstock: 7648.89441960717\n", + "After hill transform: 0.3475806375625767\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599834835\n", + "After adstock: 13020.338822057058\n", + "After hill transform: 0.00047960585013576644\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518431\n", + "After adstock: 52727.89638851765\n", + "After hill transform: 0.3421898417823516\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540205637\n", + "After adstock: 4661.52387353897\n", + "After hill transform: 0.015253814325468055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949018935\n", + "After adstock: 7648.89441960717\n", + "After hill transform: 0.3475806375625767\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599819934\n", + "After adstock: 13020.338822042157\n", + "After hill transform: 0.0004796058501341224\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055199214\n", + "After adstock: 52727.89638853255\n", + "After hill transform: 0.342189841782389\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540205637\n", + "After adstock: 4661.52387353897\n", + "After hill transform: 0.015253814325468055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949018935\n", + "After adstock: 7648.89441960717\n", + "After hill transform: 0.3475806375625767\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599819934\n", + "After adstock: 13020.338822042157\n", + "After hill transform: 0.0004796058501341224\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518431\n", + "After adstock: 52727.89638851765\n", + "After hill transform: 0.3421898417823516\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540220538\n", + "After adstock: 4661.523873553871\n", + "After hill transform: 0.015253814325594462\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949018935\n", + "After adstock: 7648.89441960717\n", + "After hill transform: 0.3475806375625767\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599819934\n", + "After adstock: 13020.338822042157\n", + "After hill transform: 0.0004796058501341224\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518431\n", + "After adstock: 52727.89638851765\n", + "After hill transform: 0.3421898417823516\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540205637\n", + "After adstock: 4661.52387353897\n", + "After hill transform: 0.015253814325468055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949033836\n", + "After adstock: 7648.894419622071\n", + "After hill transform: 0.34758063756380275\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116446992693\n", + "After adstock: 13020.338669214916\n", + "After hill transform: 0.0004796058332730377\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.89\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5229\n", + "Raw spend: 52727.56112342838\n", + "After adstock: 52727.894456761715\n", + "After hill transform: 0.34218983694585975\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6826\n", + "Raw spend: 4661.189616868604\n", + "After adstock: 4661.522950201937\n", + "After hill transform: 0.015253806492741285\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1442\n", + "Raw spend: 7648.720956941093\n", + "After adstock: 7648.8974275293285\n", + "After hill transform: 0.34758088505963713\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11658453721\n", + "After adstock: 13020.338806759433\n", + "After hill transform: 0.000479605848448014\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5235\n", + "Raw spend: 52727.56286200872\n", + "After adstock: 52727.89619534206\n", + "After hill transform: 0.34218984129870245\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190447871934\n", + "After adstock: 4661.523781205267\n", + "After hill transform: 0.015253813542195273\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1380\n", + "Raw spend: 7648.718249811151\n", + "After adstock: 7648.894720399386\n", + "After hill transform: 0.3475806623122834\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116598291661\n", + "After adstock: 13020.338820513884\n", + "After hill transform: 0.0004796058499655116\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563035866755\n", + "After adstock: 52727.89636920009\n", + "After hill transform: 0.34218984173398675\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190530972267\n", + "After adstock: 4661.5238643056\n", + "After hill transform: 0.015253814247140772\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717979098156\n", + "After adstock: 7648.894449686391\n", + "After hill transform: 0.34758064003754735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599667106\n", + "After adstock: 13020.338821889329\n", + "After hill transform: 0.0004796058501172613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563053252554\n", + "After adstock: 52727.89638658589\n", + "After hill transform: 0.34218984177751516\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.1905392823\n", + "After adstock: 4661.523872615633\n", + "After hill transform: 0.015253814317635327\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717952026856\n", + "After adstock: 7648.894422615092\n", + "After hill transform: 0.3475806378100737\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11659980465\n", + "After adstock: 13020.338822026873\n", + "After hill transform: 0.0004796058501324363\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305499114\n", + "After adstock: 52727.89638832447\n", + "After hill transform: 0.342189841781868\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.1905401133035\n", + "After adstock: 4661.523873446637\n", + "After hill transform: 0.01525381432468478\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949319727\n", + "After adstock: 7648.894419907962\n", + "After hill transform: 0.34758063758732644\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599818406\n", + "After adstock: 13020.338822040629\n", + "After hill transform: 0.0004796058501339538\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055164996\n", + "After adstock: 52727.89638849833\n", + "After hill transform: 0.34218984178230333\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540196404\n", + "After adstock: 4661.523873529737\n", + "After hill transform: 0.015253814325389727\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949049013\n", + "After adstock: 7648.894419637249\n", + "After hill transform: 0.34758063756505164\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599819781\n", + "After adstock: 13020.338822042004\n", + "After hill transform: 0.00047960585013410555\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055182385\n", + "After adstock: 52727.89638851572\n", + "After hill transform: 0.34218984178234685\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540204714\n", + "After adstock: 4661.523873538047\n", + "After hill transform: 0.015253814325460224\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949021942\n", + "After adstock: 7648.8944196101775\n", + "After hill transform: 0.34758063756282415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599819858\n", + "After adstock: 13020.33882204208\n", + "After hill transform: 0.000479605850134114\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055183346\n", + "After adstock: 52727.89638851668\n", + "After hill transform: 0.3421898417823492\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540205175\n", + "After adstock: 4661.523873538508\n", + "After hill transform: 0.015253814325464132\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949020439\n", + "After adstock: 7648.894419608674\n", + "After hill transform: 0.34758063756270047\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599819896\n", + "After adstock: 13020.338822042118\n", + "After hill transform: 0.0004796058501341182\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518383\n", + "After adstock: 52727.89638851717\n", + "After hill transform: 0.3421898417823504\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540205406\n", + "After adstock: 4661.523873538739\n", + "After hill transform: 0.015253814325466094\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949019687\n", + "After adstock: 7648.894419607922\n", + "After hill transform: 0.3475806375626386\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599819914\n", + "After adstock: 13020.338822042137\n", + "After hill transform: 0.00047960585013412025\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518407\n", + "After adstock: 52727.89638851741\n", + "After hill transform: 0.34218984178235107\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540205522\n", + "After adstock: 4661.523873538855\n", + "After hill transform: 0.015253814325467074\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949019311\n", + "After adstock: 7648.894419607546\n", + "After hill transform: 0.34758063756260765\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599819925\n", + "After adstock: 13020.338822042148\n", + "After hill transform: 0.00047960585013412144\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518419\n", + "After adstock: 52727.896388517525\n", + "After hill transform: 0.34218984178235134\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540205579\n", + "After adstock: 4661.523873538912\n", + "After hill transform: 0.015253814325467558\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949019123\n", + "After adstock: 7648.894419607358\n", + "After hill transform: 0.3475806375625921\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599834826\n", + "After adstock: 13020.338822057049\n", + "After hill transform: 0.0004796058501357654\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518419\n", + "After adstock: 52727.896388517525\n", + "After hill transform: 0.34218984178235134\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540205579\n", + "After adstock: 4661.523873538912\n", + "After hill transform: 0.015253814325467558\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949019123\n", + "After adstock: 7648.894419607358\n", + "After hill transform: 0.3475806375625921\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599819925\n", + "After adstock: 13020.338822042148\n", + "After hill transform: 0.00047960585013412144\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305519909\n", + "After adstock: 52727.89638853243\n", + "After hill transform: 0.34218984178238865\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540205579\n", + "After adstock: 4661.523873538912\n", + "After hill transform: 0.015253814325467558\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949019123\n", + "After adstock: 7648.894419607358\n", + "After hill transform: 0.3475806375625921\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599819925\n", + "After adstock: 13020.338822042148\n", + "After hill transform: 0.00047960585013412144\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518419\n", + "After adstock: 52727.896388517525\n", + "After hill transform: 0.34218984178235134\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.19054022048\n", + "After adstock: 4661.523873553813\n", + "After hill transform: 0.015253814325593966\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949019123\n", + "After adstock: 7648.894419607358\n", + "After hill transform: 0.3475806375625921\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599819925\n", + "After adstock: 13020.338822042148\n", + "After hill transform: 0.00047960585013412144\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518419\n", + "After adstock: 52727.896388517525\n", + "After hill transform: 0.34218984178235134\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540205579\n", + "After adstock: 4661.523873538912\n", + "After hill transform: 0.015253814325467558\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949034024\n", + "After adstock: 7648.894419622259\n", + "After hill transform: 0.34758063756381824\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116450821435\n", + "After adstock: 13020.338673043658\n", + "After hill transform: 0.0004796058336954541\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.89\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5228\n", + "Raw spend: 52727.56081858294\n", + "After adstock: 52727.894151916276\n", + "After hill transform: 0.34218983618262544\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6830\n", + "Raw spend: 4661.190341327545\n", + "After adstock: 4661.523674660878\n", + "After hill transform: 0.015253812638372348\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1432\n", + "Raw spend: 7648.720533498845\n", + "After adstock: 7648.89700408708\n", + "After hill transform: 0.3475808502180743\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116584920075\n", + "After adstock: 13020.338807142298\n", + "After hill transform: 0.0004796058484902546\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5235\n", + "Raw spend: 52727.56283152407\n", + "After adstock: 52727.896164857404\n", + "After hill transform: 0.3421898412223788\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190520317776\n", + "After adstock: 4661.523853651109\n", + "After hill transform: 0.015253814156758033\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1379\n", + "Raw spend: 7648.718207467095\n", + "After adstock: 7648.894678055331\n", + "After hill transform: 0.34758065882814093\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11659832994\n", + "After adstock: 13020.338820552162\n", + "After hill transform: 0.0004796058499697347\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56303281818\n", + "After adstock: 52727.896366151515\n", + "After hill transform: 0.34218984172635414\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190538216799\n", + "After adstock: 4661.523871550132\n", + "After hill transform: 0.01525381430859661\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71797486392\n", + "After adstock: 7648.894445452155\n", + "After hill transform: 0.34758063968914704\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599670926\n", + "After adstock: 13020.338821893149\n", + "After hill transform: 0.00047960585011768276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305294759\n", + "After adstock: 52727.896386280925\n", + "After hill transform: 0.3421898417767516\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540006701\n", + "After adstock: 4661.523873340034\n", + "After hill transform: 0.015253814323780462\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717951603603\n", + "After adstock: 7648.894422191838\n", + "After hill transform: 0.34758063777524767\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599805026\n", + "After adstock: 13020.338822027248\n", + "After hill transform: 0.0004796058501324777\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305496053\n", + "After adstock: 52727.89638829386\n", + "After hill transform: 0.3421898417817914\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540185691\n", + "After adstock: 4661.523873519024\n", + "After hill transform: 0.015253814325298851\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949277571\n", + "After adstock: 7648.894419865806\n", + "After hill transform: 0.34758063758385777\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599818435\n", + "After adstock: 13020.338822040658\n", + "After hill transform: 0.0004796058501339571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305516182\n", + "After adstock: 52727.89638849516\n", + "After hill transform: 0.3421898417822954\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.19054020359\n", + "After adstock: 4661.523873536923\n", + "After hill transform: 0.015253814325450686\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949044968\n", + "After adstock: 7648.894419633203\n", + "After hill transform: 0.34758063756471874\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599819776\n", + "After adstock: 13020.338822041998\n", + "After hill transform: 0.00047960585013410496\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055181956\n", + "After adstock: 52727.89638851529\n", + "After hill transform: 0.34218984178234574\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.19054020538\n", + "After adstock: 4661.523873538713\n", + "After hill transform: 0.01525381432546587\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949021708\n", + "After adstock: 7648.894419609943\n", + "After hill transform: 0.34758063756280483\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11659981985\n", + "After adstock: 13020.338822042073\n", + "After hill transform: 0.0004796058501341132\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518307\n", + "After adstock: 52727.896388516405\n", + "After hill transform: 0.3421898417823485\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.19054020548\n", + "After adstock: 4661.523873538813\n", + "After hill transform: 0.015253814325466715\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949020415\n", + "After adstock: 7648.89441960865\n", + "After hill transform: 0.3475806375626985\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599819889\n", + "After adstock: 13020.338822042111\n", + "After hill transform: 0.0004796058501341174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518363\n", + "After adstock: 52727.896388516965\n", + "After hill transform: 0.34218984178234996\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540205529\n", + "After adstock: 4661.523873538862\n", + "After hill transform: 0.015253814325467135\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794901977\n", + "After adstock: 7648.894419608005\n", + "After hill transform: 0.3475806375626454\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599819907\n", + "After adstock: 13020.33882204213\n", + "After hill transform: 0.00047960585013411943\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518391\n", + "After adstock: 52727.89638851725\n", + "After hill transform: 0.3421898417823507\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.1905402055545\n", + "After adstock: 4661.5238735388875\n", + "After hill transform: 0.01525381432546735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949019447\n", + "After adstock: 7648.894419607682\n", + "After hill transform: 0.3475806375626188\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599819916\n", + "After adstock: 13020.338822042138\n", + "After hill transform: 0.00047960585013412046\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518405\n", + "After adstock: 52727.89638851739\n", + "After hill transform: 0.342189841782351\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540205566\n", + "After adstock: 4661.523873538899\n", + "After hill transform: 0.015253814325467453\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949019285\n", + "After adstock: 7648.89441960752\n", + "After hill transform: 0.34758063756260554\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599834817\n", + "After adstock: 13020.33882205704\n", + "After hill transform: 0.00047960585013576444\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518405\n", + "After adstock: 52727.89638851739\n", + "After hill transform: 0.342189841782351\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540205566\n", + "After adstock: 4661.523873538899\n", + "After hill transform: 0.015253814325467453\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949019285\n", + "After adstock: 7648.89441960752\n", + "After hill transform: 0.34758063756260554\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599819916\n", + "After adstock: 13020.338822042138\n", + "After hill transform: 0.00047960585013412046\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305519895\n", + "After adstock: 52727.89638853229\n", + "After hill transform: 0.3421898417823883\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540205566\n", + "After adstock: 4661.523873538899\n", + "After hill transform: 0.015253814325467453\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949019285\n", + "After adstock: 7648.89441960752\n", + "After hill transform: 0.34758063756260554\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599819916\n", + "After adstock: 13020.338822042138\n", + "After hill transform: 0.00047960585013412046\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518405\n", + "After adstock: 52727.89638851739\n", + "After hill transform: 0.342189841782351\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.1905402204675\n", + "After adstock: 4661.5238735538005\n", + "After hill transform: 0.01525381432559386\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949019285\n", + "After adstock: 7648.89441960752\n", + "After hill transform: 0.34758063756260554\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599819916\n", + "After adstock: 13020.338822042138\n", + "After hill transform: 0.00047960585013412046\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518405\n", + "After adstock: 52727.89638851739\n", + "After hill transform: 0.342189841782351\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540205566\n", + "After adstock: 4661.523873538899\n", + "After hill transform: 0.015253814325467453\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949034186\n", + "After adstock: 7648.894419622421\n", + "After hill transform: 0.3475806375638316\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116444671708\n", + "After adstock: 13020.338666893931\n", + "After hill transform: 0.0004796058330169687\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.89\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5228\n", + "Raw spend: 52727.56079874299\n", + "After adstock: 52727.894132076326\n", + "After hill transform: 0.3421898361329526\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6830\n", + "Raw spend: 4661.190263889816\n", + "After adstock: 4661.523597223149\n", + "After hill transform: 0.015253811981463122\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1435\n", + "Raw spend: 7648.720636926256\n", + "After adstock: 7648.897107514491\n", + "After hill transform: 0.34758085872826106\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116584305095\n", + "After adstock: 13020.338806527318\n", + "After hill transform: 0.0004796058484224052\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5235\n", + "Raw spend: 52727.562829539944\n", + "After adstock: 52727.89616287328\n", + "After hill transform: 0.34218984121741114\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190512573991\n", + "After adstock: 4661.523845907324\n", + "After hill transform: 0.01525381409106701\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1379\n", + "Raw spend: 7648.718217809982\n", + "After adstock: 7648.894688398217\n", + "After hill transform: 0.34758065967917157\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116598268434\n", + "After adstock: 13020.338820490657\n", + "After hill transform: 0.000479605849962949\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56303261964\n", + "After adstock: 52727.896365952976\n", + "After hill transform: 0.342189841725857\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190537442409\n", + "After adstock: 4661.523870775742\n", + "After hill transform: 0.015253814302027408\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717975898355\n", + "After adstock: 7648.89444648659\n", + "After hill transform: 0.3475806397742621\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599664767\n", + "After adstock: 13020.33882188699\n", + "After hill transform: 0.0004796058501170032\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305292761\n", + "After adstock: 52727.896386260945\n", + "After hill transform: 0.3421898417767016\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190539929251\n", + "After adstock: 4661.523873262584\n", + "After hill transform: 0.01525381432312345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717951707192\n", + "After adstock: 7648.894422295427\n", + "After hill transform: 0.34758063778377113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599804402\n", + "After adstock: 13020.338822026624\n", + "After hill transform: 0.0004796058501324088\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305495841\n", + "After adstock: 52727.896388291745\n", + "After hill transform: 0.3421898417817861\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540177935\n", + "After adstock: 4661.523873511268\n", + "After hill transform: 0.015253814325233055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949288075\n", + "After adstock: 7648.89441987631\n", + "After hill transform: 0.34758063758472196\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599818364\n", + "After adstock: 13020.338822040587\n", + "After hill transform: 0.00047960585013394927\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305516149\n", + "After adstock: 52727.896388494824\n", + "After hill transform: 0.3421898417822945\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540202803\n", + "After adstock: 4661.523873536136\n", + "After hill transform: 0.015253814325444013\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949046164\n", + "After adstock: 7648.894419634399\n", + "After hill transform: 0.34758063756481716\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599819761\n", + "After adstock: 13020.338822041984\n", + "After hill transform: 0.0004796058501341034\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055181796\n", + "After adstock: 52727.89638851513\n", + "After hill transform: 0.34218984178234535\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.19054020529\n", + "After adstock: 4661.523873538623\n", + "After hill transform: 0.015253814325465105\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949021972\n", + "After adstock: 7648.8944196102075\n", + "After hill transform: 0.3475806375628266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599819838\n", + "After adstock: 13020.33882204206\n", + "After hill transform: 0.0004796058501341118\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518292\n", + "After adstock: 52727.89638851626\n", + "After hill transform: 0.3421898417823482\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540205428\n", + "After adstock: 4661.523873538761\n", + "After hill transform: 0.01525381432546628\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794902063\n", + "After adstock: 7648.894419608865\n", + "After hill transform: 0.3475806375627162\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599819878\n", + "After adstock: 13020.3388220421\n", + "After hill transform: 0.00047960585013411623\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055183484\n", + "After adstock: 52727.89638851682\n", + "After hill transform: 0.34218984178234957\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540205497\n", + "After adstock: 4661.52387353883\n", + "After hill transform: 0.015253814325466866\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949019958\n", + "After adstock: 7648.894419608193\n", + "After hill transform: 0.34758063756266083\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599819896\n", + "After adstock: 13020.338822042118\n", + "After hill transform: 0.0004796058501341182\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518377\n", + "After adstock: 52727.8963885171\n", + "After hill transform: 0.3421898417823503\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540205532\n", + "After adstock: 4661.523873538865\n", + "After hill transform: 0.015253814325467158\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949019621\n", + "After adstock: 7648.894419607856\n", + "After hill transform: 0.3475806375626332\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599819907\n", + "After adstock: 13020.33882204213\n", + "After hill transform: 0.00047960585013411943\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518391\n", + "After adstock: 52727.89638851725\n", + "After hill transform: 0.3421898417823507\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540205549\n", + "After adstock: 4661.523873538882\n", + "After hill transform: 0.015253814325467309\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949019453\n", + "After adstock: 7648.894419607688\n", + "After hill transform: 0.34758063756261937\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599834808\n", + "After adstock: 13020.33882205703\n", + "After hill transform: 0.0004796058501357634\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518391\n", + "After adstock: 52727.89638851725\n", + "After hill transform: 0.3421898417823507\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540205549\n", + "After adstock: 4661.523873538882\n", + "After hill transform: 0.015253814325467309\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949019453\n", + "After adstock: 7648.894419607688\n", + "After hill transform: 0.34758063756261937\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599819907\n", + "After adstock: 13020.33882204213\n", + "After hill transform: 0.00047960585013411943\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055198814\n", + "After adstock: 52727.89638853215\n", + "After hill transform: 0.342189841782388\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540205549\n", + "After adstock: 4661.523873538882\n", + "After hill transform: 0.015253814325467309\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949019453\n", + "After adstock: 7648.894419607688\n", + "After hill transform: 0.34758063756261937\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599819907\n", + "After adstock: 13020.33882204213\n", + "After hill transform: 0.00047960585013411943\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518391\n", + "After adstock: 52727.89638851725\n", + "After hill transform: 0.3421898417823507\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.19054022045\n", + "After adstock: 4661.523873553783\n", + "After hill transform: 0.015253814325593713\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949019453\n", + "After adstock: 7648.894419607688\n", + "After hill transform: 0.34758063756261937\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599819907\n", + "After adstock: 13020.33882204213\n", + "After hill transform: 0.00047960585013411943\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518391\n", + "After adstock: 52727.89638851725\n", + "After hill transform: 0.3421898417823507\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540205549\n", + "After adstock: 4661.523873538882\n", + "After hill transform: 0.015253814325467309\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949034354\n", + "After adstock: 7648.894419622589\n", + "After hill transform: 0.3475806375638454\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116444543246\n", + "After adstock: 13020.338666765469\n", + "After hill transform: 0.00047960583300279573\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.89\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5228\n", + "Raw spend: 52727.56079718726\n", + "After adstock: 52727.894130520595\n", + "After hill transform: 0.34218983612905757\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6830\n", + "Raw spend: 4661.19026471753\n", + "After adstock: 4661.523598050863\n", + "After hill transform: 0.01525381198848467\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1435\n", + "Raw spend: 7648.720637782736\n", + "After adstock: 7648.897108370971\n", + "After hill transform: 0.34758085879873374\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11658429224\n", + "After adstock: 13020.338806514463\n", + "After hill transform: 0.00047960584842098703\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5235\n", + "Raw spend: 52727.562829384246\n", + "After adstock: 52727.89616271758\n", + "After hill transform: 0.34218984121702134\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190512656747\n", + "After adstock: 4661.52384599008\n", + "After hill transform: 0.015253814091769033\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1379\n", + "Raw spend: 7648.718217895781\n", + "After adstock: 7648.894688484016\n", + "After hill transform: 0.3475806596862313\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116598267141\n", + "After adstock: 13020.338820489364\n", + "After hill transform: 0.00047960584996280633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563032603946\n", + "After adstock: 52727.89636593728\n", + "After hill transform: 0.3421898417258178\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190537450669\n", + "After adstock: 4661.523870784002\n", + "After hill transform: 0.015253814302097475\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717975907086\n", + "After adstock: 7648.894446495321\n", + "After hill transform: 0.34758063977498055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11659966463\n", + "After adstock: 13020.338821886853\n", + "After hill transform: 0.0004796058501169881\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563052925914\n", + "After adstock: 52727.89638625925\n", + "After hill transform: 0.34218984177669737\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190539930061\n", + "After adstock: 4661.523873263394\n", + "After hill transform: 0.015253814323130324\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717951708216\n", + "After adstock: 7648.894422296451\n", + "After hill transform: 0.3475806377838554\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11659980438\n", + "After adstock: 13020.338822026602\n", + "After hill transform: 0.00047960585013240634\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305495811\n", + "After adstock: 52727.89638829145\n", + "After hill transform: 0.3421898417817853\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540178\n", + "After adstock: 4661.5238735113335\n", + "After hill transform: 0.015253814325233608\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794928833\n", + "After adstock: 7648.894419876565\n", + "After hill transform: 0.34758063758474295\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599818353\n", + "After adstock: 13020.338822040576\n", + "After hill transform: 0.0004796058501339481\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055161336\n", + "After adstock: 52727.89638849467\n", + "After hill transform: 0.34218984178229417\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540202794\n", + "After adstock: 4661.523873536127\n", + "After hill transform: 0.015253814325443935\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794904634\n", + "After adstock: 7648.894419634576\n", + "After hill transform: 0.3475806375648317\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599819752\n", + "After adstock: 13020.338822041975\n", + "After hill transform: 0.00047960585013410236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518166\n", + "After adstock: 52727.89638851499\n", + "After hill transform: 0.342189841782345\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.1905402052735\n", + "After adstock: 4661.5238735386065\n", + "After hill transform: 0.015253814325464968\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179490221415\n", + "After adstock: 7648.894419610377\n", + "After hill transform: 0.3475806375628405\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599834653\n", + "After adstock: 13020.338822056876\n", + "After hill transform: 0.00047960585013574644\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518166\n", + "After adstock: 52727.89638851499\n", + "After hill transform: 0.342189841782345\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.1905402052735\n", + "After adstock: 4661.5238735386065\n", + "After hill transform: 0.015253814325464968\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179490221415\n", + "After adstock: 7648.894419610377\n", + "After hill transform: 0.3475806375628405\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599819752\n", + "After adstock: 13020.338822041975\n", + "After hill transform: 0.00047960585013410236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305519656\n", + "After adstock: 52727.896388529894\n", + "After hill transform: 0.34218984178238226\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.1905402052735\n", + "After adstock: 4661.5238735386065\n", + "After hill transform: 0.015253814325464968\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179490221415\n", + "After adstock: 7648.894419610377\n", + "After hill transform: 0.3475806375628405\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599819752\n", + "After adstock: 13020.338822041975\n", + "After hill transform: 0.00047960585013410236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518166\n", + "After adstock: 52727.89638851499\n", + "After hill transform: 0.342189841782345\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540220175\n", + "After adstock: 4661.523873553508\n", + "After hill transform: 0.015253814325591373\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179490221415\n", + "After adstock: 7648.894419610377\n", + "After hill transform: 0.3475806375628405\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599819752\n", + "After adstock: 13020.338822041975\n", + "After hill transform: 0.00047960585013410236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518166\n", + "After adstock: 52727.89638851499\n", + "After hill transform: 0.342189841782345\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.1905402052735\n", + "After adstock: 4661.5238735386065\n", + "After hill transform: 0.015253814325464968\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949037043\n", + "After adstock: 7648.894419625278\n", + "After hill transform: 0.3475806375640666\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116451193157\n", + "After adstock: 13020.33867341538\n", + "After hill transform: 0.0004796058337364653\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.89\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5228\n", + "Raw spend: 52727.56086227168\n", + "After adstock: 52727.89419560502\n", + "After hill transform: 0.3421898362920079\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6830\n", + "Raw spend: 4661.190269755584\n", + "After adstock: 4661.523603088917\n", + "After hill transform: 0.015253812031222806\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1433\n", + "Raw spend: 7648.720561010338\n", + "After adstock: 7648.897031598573\n", + "After hill transform: 0.3475808524817677\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116584957092\n", + "After adstock: 13020.338807179314\n", + "After hill transform: 0.00047960584849433856\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5235\n", + "Raw spend: 52727.56283589066\n", + "After adstock: 52727.896169224\n", + "After hill transform: 0.3421898412333113\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190513160304\n", + "After adstock: 4661.523846493637\n", + "After hill transform: 0.015253814096040742\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1379\n", + "Raw spend: 7648.718210220961\n", + "After adstock: 7648.894680809196\n", + "After hill transform: 0.3475806590547338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116598333487\n", + "After adstock: 13020.33882055571\n", + "After hill transform: 0.0004796058499701261\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563033252554\n", + "After adstock: 52727.89636658589\n", + "After hill transform: 0.34218984172744166\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190537500776\n", + "After adstock: 4661.523870834109\n", + "After hill transform: 0.015253814302522543\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179751420235\n", + "After adstock: 7648.894445730259\n", + "After hill transform: 0.34758063971202985\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599671126\n", + "After adstock: 13020.338821893349\n", + "After hill transform: 0.0004796058501177048\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305298875\n", + "After adstock: 52727.896386322085\n", + "After hill transform: 0.3421898417768547\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190539934823\n", + "After adstock: 4661.523873268156\n", + "After hill transform: 0.015253814323170724\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717951634129\n", + "After adstock: 7648.8944222223645\n", + "After hill transform: 0.34758063777775944\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11659980489\n", + "After adstock: 13020.338822027112\n", + "After hill transform: 0.0004796058501324626\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305496237\n", + "After adstock: 52727.8963882957\n", + "After hill transform: 0.34218984178179596\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540178229\n", + "After adstock: 4661.523873511562\n", + "After hill transform: 0.015253814325235544\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794928334\n", + "After adstock: 7648.894419871575\n", + "After hill transform: 0.34758063758433244\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599818266\n", + "After adstock: 13020.338822040489\n", + "After hill transform: 0.0004796058501339384\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305515973\n", + "After adstock: 52727.89638849306\n", + "After hill transform: 0.3421898417822901\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540202569\n", + "After adstock: 4661.523873535902\n", + "After hill transform: 0.015253814325442022\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949048261\n", + "After adstock: 7648.894419636496\n", + "After hill transform: 0.34758063756498975\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599819603\n", + "After adstock: 13020.338822041826\n", + "After hill transform: 0.0004796058501340859\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305517947\n", + "After adstock: 52727.8963885128\n", + "After hill transform: 0.3421898417823395\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540205003\n", + "After adstock: 4661.523873538336\n", + "After hill transform: 0.015253814325462675\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949024754\n", + "After adstock: 7648.894419612989\n", + "After hill transform: 0.34758063756305546\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599819738\n", + "After adstock: 13020.33882204196\n", + "After hill transform: 0.00047960585013410073\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518144\n", + "After adstock: 52727.896388514775\n", + "After hill transform: 0.34218984178234446\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540205246\n", + "After adstock: 4661.523873538579\n", + "After hill transform: 0.015253814325464734\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179490224025\n", + "After adstock: 7648.894419610638\n", + "After hill transform: 0.347580637562862\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599819745\n", + "After adstock: 13020.338822041967\n", + "After hill transform: 0.00047960585013410154\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518155\n", + "After adstock: 52727.896388514884\n", + "After hill transform: 0.34218984178234474\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.19054020526\n", + "After adstock: 4661.523873538593\n", + "After hill transform: 0.015253814325464852\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179490222725\n", + "After adstock: 7648.894419610508\n", + "After hill transform: 0.3475806375628513\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599819748\n", + "After adstock: 13020.338822041971\n", + "After hill transform: 0.0004796058501341019\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.5630551816\n", + "After adstock: 52727.896388514935\n", + "After hill transform: 0.34218984178234485\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540205267\n", + "After adstock: 4661.5238735386\n", + "After hill transform: 0.015253814325464913\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949022207\n", + "After adstock: 7648.894419610442\n", + "After hill transform: 0.34758063756284596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599819752\n", + "After adstock: 13020.338822041975\n", + "After hill transform: 0.00047960585013410236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518165\n", + "After adstock: 52727.896388514986\n", + "After hill transform: 0.342189841782345\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540205273\n", + "After adstock: 4661.523873538606\n", + "After hill transform: 0.015253814325464958\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949022148\n", + "After adstock: 7648.894419610383\n", + "After hill transform: 0.3475806375628411\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599834653\n", + "After adstock: 13020.338822056876\n", + "After hill transform: 0.00047960585013574644\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518165\n", + "After adstock: 52727.896388514986\n", + "After hill transform: 0.342189841782345\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540205273\n", + "After adstock: 4661.523873538606\n", + "After hill transform: 0.015253814325464958\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949022148\n", + "After adstock: 7648.894419610383\n", + "After hill transform: 0.3475806375628411\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599819752\n", + "After adstock: 13020.338822041975\n", + "After hill transform: 0.00047960585013410236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305519655\n", + "After adstock: 52727.89638852989\n", + "After hill transform: 0.34218984178238226\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540205273\n", + "After adstock: 4661.523873538606\n", + "After hill transform: 0.015253814325464958\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949022148\n", + "After adstock: 7648.894419610383\n", + "After hill transform: 0.3475806375628411\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599819752\n", + "After adstock: 13020.338822041975\n", + "After hill transform: 0.00047960585013410236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518165\n", + "After adstock: 52727.896388514986\n", + "After hill transform: 0.342189841782345\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540220174\n", + "After adstock: 4661.523873553507\n", + "After hill transform: 0.015253814325591366\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949022148\n", + "After adstock: 7648.894419610383\n", + "After hill transform: 0.3475806375628411\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599819752\n", + "After adstock: 13020.338822041975\n", + "After hill transform: 0.00047960585013410236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305518165\n", + "After adstock: 52727.896388514986\n", + "After hill transform: 0.342189841782345\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540205273\n", + "After adstock: 4661.523873538606\n", + "After hill transform: 0.015253814325464958\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949037049\n", + "After adstock: 7648.894419625284\n", + "After hill transform: 0.34758063756406715\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116448958144\n", + "After adstock: 13020.338671180367\n", + "After hill transform: 0.00047960583348988147\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.89\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5228\n", + "Raw spend: 52727.56082929878\n", + "After adstock: 52727.89416263212\n", + "After hill transform: 0.34218983620945437\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6830\n", + "Raw spend: 4661.190265690442\n", + "After adstock: 4661.523599023775\n", + "After hill transform: 0.015253811996737943\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1434\n", + "Raw spend: 7648.72060028342\n", + "After adstock: 7648.897070871655\n", + "After hill transform: 0.347580855713225\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11658473359\n", + "After adstock: 13020.338806955813\n", + "After hill transform: 0.0004796058484696802\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5235\n", + "Raw spend: 52727.562832593365\n", + "After adstock: 52727.8961659267\n", + "After hill transform: 0.3421898412250559\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190512753789\n", + "After adstock: 4661.523846087122\n", + "After hill transform: 0.015253814092592247\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1379\n", + "Raw spend: 7648.718214148275\n", + "After adstock: 7648.8946847365105\n", + "After hill transform: 0.34758065937787996\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116598311137\n", + "After adstock: 13020.33882053336\n", + "After hill transform: 0.0004796058499676603\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56303292282\n", + "After adstock: 52727.89636625616\n", + "After hill transform: 0.3421898417266161\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190537460125\n", + "After adstock: 4661.523870793458\n", + "After hill transform: 0.015253814302177694\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717975534761\n", + "After adstock: 7648.894446122996\n", + "After hill transform: 0.34758063974434494\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11659966889\n", + "After adstock: 13020.338821891113\n", + "After hill transform: 0.00047960585011745817\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305295577\n", + "After adstock: 52727.8963862891\n", + "After hill transform: 0.3421898417767721\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190539930758\n", + "After adstock: 4661.523873264091\n", + "After hill transform: 0.015253814323136237\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179516734095\n", + "After adstock: 7648.894422261645\n", + "After hill transform: 0.3475806377809915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599804665\n", + "After adstock: 13020.338822026888\n", + "After hill transform: 0.0004796058501324379\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563054959064\n", + "After adstock: 52727.8963882924\n", + "After hill transform: 0.34218984178178774\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540177821\n", + "After adstock: 4661.523873511154\n", + "After hill transform: 0.01525381432523209\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949287274\n", + "After adstock: 7648.894419875509\n", + "After hill transform: 0.34758063758465607\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599818244\n", + "After adstock: 13020.338822040467\n", + "After hill transform: 0.00047960585013393604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305515939\n", + "After adstock: 52727.89638849273\n", + "After hill transform: 0.3421898417822893\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540202528\n", + "After adstock: 4661.523873535861\n", + "After hill transform: 0.015253814325441675\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949048661\n", + "After adstock: 7648.894419636896\n", + "After hill transform: 0.34758063756502255\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599833145\n", + "After adstock: 13020.338822055368\n", + "After hill transform: 0.00047960585013558\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305515939\n", + "After adstock: 52727.89638849273\n", + "After hill transform: 0.3421898417822893\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540202528\n", + "After adstock: 4661.523873535861\n", + "After hill transform: 0.015253814325441675\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949048661\n", + "After adstock: 7648.894419636896\n", + "After hill transform: 0.34758063756502255\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599818244\n", + "After adstock: 13020.338822040467\n", + "After hill transform: 0.00047960585013393604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.563055174294\n", + "After adstock: 52727.89638850763\n", + "After hill transform: 0.3421898417823266\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540202528\n", + "After adstock: 4661.523873535861\n", + "After hill transform: 0.015253814325441675\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949048661\n", + "After adstock: 7648.894419636896\n", + "After hill transform: 0.34758063756502255\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599818244\n", + "After adstock: 13020.338822040467\n", + "After hill transform: 0.00047960585013393604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305515939\n", + "After adstock: 52727.89638849273\n", + "After hill transform: 0.3421898417822893\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540217429\n", + "After adstock: 4661.523873550762\n", + "After hill transform: 0.015253814325568082\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949048661\n", + "After adstock: 7648.894419636896\n", + "After hill transform: 0.34758063756502255\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116599818244\n", + "After adstock: 13020.338822040467\n", + "After hill transform: 0.00047960585013393604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5236\n", + "Raw spend: 52727.56305515939\n", + "After adstock: 52727.89638849273\n", + "After hill transform: 0.3421898417822893\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6831\n", + "Raw spend: 4661.190540202528\n", + "After adstock: 4661.523873535861\n", + "After hill transform: 0.015253814325441675\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949063562\n", + "After adstock: 7648.894419651797\n", + "After hill transform: 0.3475806375662487\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116365615442\n", + "After adstock: 13020.338587837665\n", + "After hill transform: 0.0004796058242948693\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5234\n", + "Raw spend: 52727.56252375751\n", + "After adstock: 52727.89585709084\n", + "After hill transform: 0.3421898404518309\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6836\n", + "Raw spend: 4661.19130583532\n", + "After adstock: 4661.524639168653\n", + "After hill transform: 0.015253820820355169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949022503\n", + "After adstock: 7648.894419610738\n", + "After hill transform: 0.3475806375628703\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116365630343\n", + "After adstock: 13020.338587852566\n", + "After hill transform: 0.0004796058242965133\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5234\n", + "Raw spend: 52727.56252375751\n", + "After adstock: 52727.89585709084\n", + "After hill transform: 0.3421898404518309\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6836\n", + "Raw spend: 4661.19130583532\n", + "After adstock: 4661.524639168653\n", + "After hill transform: 0.015253820820355169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949022503\n", + "After adstock: 7648.894419610738\n", + "After hill transform: 0.3475806375628703\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116365615442\n", + "After adstock: 13020.338587837665\n", + "After hill transform: 0.0004796058242948693\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5234\n", + "Raw spend: 52727.56252377241\n", + "After adstock: 52727.895857105745\n", + "After hill transform: 0.3421898404518682\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6836\n", + "Raw spend: 4661.19130583532\n", + "After adstock: 4661.524639168653\n", + "After hill transform: 0.015253820820355169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949022503\n", + "After adstock: 7648.894419610738\n", + "After hill transform: 0.3475806375628703\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116365615442\n", + "After adstock: 13020.338587837665\n", + "After hill transform: 0.0004796058242948693\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5234\n", + "Raw spend: 52727.56252375751\n", + "After adstock: 52727.89585709084\n", + "After hill transform: 0.3421898404518309\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6836\n", + "Raw spend: 4661.191305850221\n", + "After adstock: 4661.524639183554\n", + "After hill transform: 0.015253820820481576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949022503\n", + "After adstock: 7648.894419610738\n", + "After hill transform: 0.3475806375628703\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116365615442\n", + "After adstock: 13020.338587837665\n", + "After hill transform: 0.0004796058242948693\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5234\n", + "Raw spend: 52727.56252375751\n", + "After adstock: 52727.89585709084\n", + "After hill transform: 0.3421898404518309\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6836\n", + "Raw spend: 4661.19130583532\n", + "After adstock: 4661.524639168653\n", + "After hill transform: 0.015253820820355169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949037404\n", + "After adstock: 7648.894419625639\n", + "After hill transform: 0.3475806375640963\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116365605818\n", + "After adstock: 13020.33858782804\n", + "After hill transform: 0.0004796058242938075\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5234\n", + "Raw spend: 52727.562523754146\n", + "After adstock: 52727.89585708748\n", + "After hill transform: 0.34218984045182244\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6836\n", + "Raw spend: 4661.191305848302\n", + "After adstock: 4661.524639181635\n", + "After hill transform: 0.015253820820465298\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949022503\n", + "After adstock: 7648.894419610738\n", + "After hill transform: 0.3475806375628703\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116365620719\n", + "After adstock: 13020.338587842942\n", + "After hill transform: 0.0004796058242954515\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5234\n", + "Raw spend: 52727.562523754146\n", + "After adstock: 52727.89585708748\n", + "After hill transform: 0.34218984045182244\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6836\n", + "Raw spend: 4661.191305848302\n", + "After adstock: 4661.524639181635\n", + "After hill transform: 0.015253820820465298\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949022503\n", + "After adstock: 7648.894419610738\n", + "After hill transform: 0.3475806375628703\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116365605818\n", + "After adstock: 13020.33858782804\n", + "After hill transform: 0.0004796058242938075\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5234\n", + "Raw spend: 52727.56252376905\n", + "After adstock: 52727.89585710238\n", + "After hill transform: 0.3421898404518598\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6836\n", + "Raw spend: 4661.191305848302\n", + "After adstock: 4661.524639181635\n", + "After hill transform: 0.015253820820465298\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949022503\n", + "After adstock: 7648.894419610738\n", + "After hill transform: 0.3475806375628703\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116365605818\n", + "After adstock: 13020.33858782804\n", + "After hill transform: 0.0004796058242938075\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5234\n", + "Raw spend: 52727.562523754146\n", + "After adstock: 52727.89585708748\n", + "After hill transform: 0.34218984045182244\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6836\n", + "Raw spend: 4661.1913058632035\n", + "After adstock: 4661.524639196537\n", + "After hill transform: 0.015253820820591705\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949022503\n", + "After adstock: 7648.894419610738\n", + "After hill transform: 0.3475806375628703\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116365605818\n", + "After adstock: 13020.33858782804\n", + "After hill transform: 0.0004796058242938075\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5234\n", + "Raw spend: 52727.562523754146\n", + "After adstock: 52727.89585708748\n", + "After hill transform: 0.34218984045182244\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6836\n", + "Raw spend: 4661.191305848302\n", + "After adstock: 4661.524639181635\n", + "After hill transform: 0.015253820820465298\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949037404\n", + "After adstock: 7648.894419625639\n", + "After hill transform: 0.3475806375640963\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116365557664\n", + "After adstock: 13020.338587779886\n", + "After hill transform: 0.00047960582428849475\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5234\n", + "Raw spend: 52727.562523737506\n", + "After adstock: 52727.89585707084\n", + "After hill transform: 0.3421898404517808\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6836\n", + "Raw spend: 4661.191305913094\n", + "After adstock: 4661.524639246427\n", + "After hill transform: 0.015253820821014927\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949022503\n", + "After adstock: 7648.894419610738\n", + "After hill transform: 0.3475806375628703\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116365572565\n", + "After adstock: 13020.338587794788\n", + "After hill transform: 0.0004796058242901387\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5234\n", + "Raw spend: 52727.562523737506\n", + "After adstock: 52727.89585707084\n", + "After hill transform: 0.3421898404517808\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6836\n", + "Raw spend: 4661.191305913094\n", + "After adstock: 4661.524639246427\n", + "After hill transform: 0.015253820821014927\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949022503\n", + "After adstock: 7648.894419610738\n", + "After hill transform: 0.3475806375628703\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116365557664\n", + "After adstock: 13020.338587779886\n", + "After hill transform: 0.00047960582428849475\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5234\n", + "Raw spend: 52727.56252375241\n", + "After adstock: 52727.89585708574\n", + "After hill transform: 0.3421898404518181\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6836\n", + "Raw spend: 4661.191305913094\n", + "After adstock: 4661.524639246427\n", + "After hill transform: 0.015253820821014927\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949022503\n", + "After adstock: 7648.894419610738\n", + "After hill transform: 0.3475806375628703\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116365557664\n", + "After adstock: 13020.338587779886\n", + "After hill transform: 0.00047960582428849475\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5234\n", + "Raw spend: 52727.562523737506\n", + "After adstock: 52727.89585707084\n", + "After hill transform: 0.3421898404517808\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6836\n", + "Raw spend: 4661.191305927995\n", + "After adstock: 4661.524639261328\n", + "After hill transform: 0.015253820821141335\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949022503\n", + "After adstock: 7648.894419610738\n", + "After hill transform: 0.3475806375628703\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116365557664\n", + "After adstock: 13020.338587779886\n", + "After hill transform: 0.00047960582428849475\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5234\n", + "Raw spend: 52727.562523737506\n", + "After adstock: 52727.89585707084\n", + "After hill transform: 0.3421898404517808\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6836\n", + "Raw spend: 4661.191305913094\n", + "After adstock: 4661.524639246427\n", + "After hill transform: 0.015253820821014927\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949037404\n", + "After adstock: 7648.894419625639\n", + "After hill transform: 0.3475806375640963\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116365316811\n", + "After adstock: 13020.338587539034\n", + "After hill transform: 0.00047960582426192204\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5234\n", + "Raw spend: 52727.562523654124\n", + "After adstock: 52727.89585698746\n", + "After hill transform: 0.3421898404515721\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6836\n", + "Raw spend: 4661.191306237325\n", + "After adstock: 4661.524639570658\n", + "After hill transform: 0.015253820823765401\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179490225035\n", + "After adstock: 7648.894419610739\n", + "After hill transform: 0.3475806375628703\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116365533579\n", + "After adstock: 13020.338587755801\n", + "After hill transform: 0.00047960582428583753\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5234\n", + "Raw spend: 52727.56252372917\n", + "After adstock: 52727.8958570625\n", + "After hill transform: 0.34218984045175993\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6836\n", + "Raw spend: 4661.191305945517\n", + "After adstock: 4661.52463927885\n", + "After hill transform: 0.01525382082128998\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949022503\n", + "After adstock: 7648.894419610738\n", + "After hill transform: 0.3475806375628703\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11636554848\n", + "After adstock: 13020.338587770702\n", + "After hill transform: 0.0004796058242874815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5234\n", + "Raw spend: 52727.56252372917\n", + "After adstock: 52727.8958570625\n", + "After hill transform: 0.34218984045175993\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6836\n", + "Raw spend: 4661.191305945517\n", + "After adstock: 4661.52463927885\n", + "After hill transform: 0.01525382082128998\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949022503\n", + "After adstock: 7648.894419610738\n", + "After hill transform: 0.3475806375628703\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116365533579\n", + "After adstock: 13020.338587755801\n", + "After hill transform: 0.00047960582428583753\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5234\n", + "Raw spend: 52727.56252374407\n", + "After adstock: 52727.895857077405\n", + "After hill transform: 0.34218984045179723\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6836\n", + "Raw spend: 4661.191305945517\n", + "After adstock: 4661.52463927885\n", + "After hill transform: 0.01525382082128998\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949022503\n", + "After adstock: 7648.894419610738\n", + "After hill transform: 0.3475806375628703\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116365533579\n", + "After adstock: 13020.338587755801\n", + "After hill transform: 0.00047960582428583753\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5234\n", + "Raw spend: 52727.56252372917\n", + "After adstock: 52727.8958570625\n", + "After hill transform: 0.34218984045175993\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6836\n", + "Raw spend: 4661.1913059604185\n", + "After adstock: 4661.5246392937515\n", + "After hill transform: 0.015253820821416388\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949022503\n", + "After adstock: 7648.894419610738\n", + "After hill transform: 0.3475806375628703\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116365533579\n", + "After adstock: 13020.338587755801\n", + "After hill transform: 0.00047960582428583753\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5234\n", + "Raw spend: 52727.56252372917\n", + "After adstock: 52727.8958570625\n", + "After hill transform: 0.34218984045175993\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6836\n", + "Raw spend: 4661.191305945517\n", + "After adstock: 4661.52463927885\n", + "After hill transform: 0.01525382082128998\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949037404\n", + "After adstock: 7648.894419625639\n", + "After hill transform: 0.3475806375640963\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116364329313\n", + "After adstock: 13020.338586551536\n", + "After hill transform: 0.0004796058241529736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5234\n", + "Raw spend: 52727.56252331227\n", + "After adstock: 52727.895856645606\n", + "After hill transform: 0.3421898404507161\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6836\n", + "Raw spend: 4661.1913075666735\n", + "After adstock: 4661.5246409000065\n", + "After hill transform: 0.015253820835042356\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949022509\n", + "After adstock: 7648.894419610744\n", + "After hill transform: 0.3475806375628708\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116365413152\n", + "After adstock: 13020.338587635375\n", + "After hill transform: 0.0004796058242725511\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5234\n", + "Raw spend: 52727.56252368748\n", + "After adstock: 52727.89585702081\n", + "After hill transform: 0.34218984045165557\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6836\n", + "Raw spend: 4661.191306107633\n", + "After adstock: 4661.524639440966\n", + "After hill transform: 0.015253820822665215\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179490225035\n", + "After adstock: 7648.894419610739\n", + "After hill transform: 0.3475806375628703\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116365428054\n", + "After adstock: 13020.338587650276\n", + "After hill transform: 0.00047960582427419515\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5234\n", + "Raw spend: 52727.56252368748\n", + "After adstock: 52727.89585702081\n", + "After hill transform: 0.34218984045165557\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6836\n", + "Raw spend: 4661.191306107633\n", + "After adstock: 4661.524639440966\n", + "After hill transform: 0.015253820822665215\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179490225035\n", + "After adstock: 7648.894419610739\n", + "After hill transform: 0.3475806375628703\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116365413152\n", + "After adstock: 13020.338587635375\n", + "After hill transform: 0.0004796058242725511\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5234\n", + "Raw spend: 52727.56252370238\n", + "After adstock: 52727.89585703571\n", + "After hill transform: 0.3421898404516929\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6836\n", + "Raw spend: 4661.191306107633\n", + "After adstock: 4661.524639440966\n", + "After hill transform: 0.015253820822665215\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179490225035\n", + "After adstock: 7648.894419610739\n", + "After hill transform: 0.3475806375628703\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116365413152\n", + "After adstock: 13020.338587635375\n", + "After hill transform: 0.0004796058242725511\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5234\n", + "Raw spend: 52727.56252368748\n", + "After adstock: 52727.89585702081\n", + "After hill transform: 0.34218984045165557\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6836\n", + "Raw spend: 4661.191306122534\n", + "After adstock: 4661.524639455867\n", + "After hill transform: 0.015253820822791623\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179490225035\n", + "After adstock: 7648.894419610739\n", + "After hill transform: 0.3475806375628703\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116365413152\n", + "After adstock: 13020.338587635375\n", + "After hill transform: 0.0004796058242725511\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5234\n", + "Raw spend: 52727.56252368748\n", + "After adstock: 52727.89585702081\n", + "After hill transform: 0.34218984045165557\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6836\n", + "Raw spend: 4661.191306107633\n", + "After adstock: 4661.524639440966\n", + "After hill transform: 0.015253820822665215\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949037405\n", + "After adstock: 7648.89441962564\n", + "After hill transform: 0.3475806375640964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116359381524\n", + "After adstock: 13020.338581603746\n", + "After hill transform: 0.0004796058236070951\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5234\n", + "Raw spend: 52727.56252159998\n", + "After adstock: 52727.89585493332\n", + "After hill transform: 0.34218984044642914\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6836\n", + "Raw spend: 4661.191314226726\n", + "After adstock: 4661.524647560059\n", + "After hill transform: 0.015253820891540027\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949022534\n", + "After adstock: 7648.89441961077\n", + "After hill transform: 0.3475806375628729\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116359396425\n", + "After adstock: 13020.338581618647\n", + "After hill transform: 0.0004796058236087391\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5234\n", + "Raw spend: 52727.56252159998\n", + "After adstock: 52727.89585493332\n", + "After hill transform: 0.34218984044642914\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6836\n", + "Raw spend: 4661.191314226726\n", + "After adstock: 4661.524647560059\n", + "After hill transform: 0.015253820891540027\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949022534\n", + "After adstock: 7648.89441961077\n", + "After hill transform: 0.3475806375628729\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116359381524\n", + "After adstock: 13020.338581603746\n", + "After hill transform: 0.0004796058236070951\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5234\n", + "Raw spend: 52727.562521614884\n", + "After adstock: 52727.89585494822\n", + "After hill transform: 0.34218984044646644\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6836\n", + "Raw spend: 4661.191314226726\n", + "After adstock: 4661.524647560059\n", + "After hill transform: 0.015253820891540027\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949022534\n", + "After adstock: 7648.89441961077\n", + "After hill transform: 0.3475806375628729\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116359381524\n", + "After adstock: 13020.338581603746\n", + "After hill transform: 0.0004796058236070951\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5234\n", + "Raw spend: 52727.56252159998\n", + "After adstock: 52727.89585493332\n", + "After hill transform: 0.34218984044642914\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6836\n", + "Raw spend: 4661.191314241627\n", + "After adstock: 4661.52464757496\n", + "After hill transform: 0.015253820891666433\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949022534\n", + "After adstock: 7648.89441961077\n", + "After hill transform: 0.3475806375628729\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116359381524\n", + "After adstock: 13020.338581603746\n", + "After hill transform: 0.0004796058236070951\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5234\n", + "Raw spend: 52727.56252159998\n", + "After adstock: 52727.89585493332\n", + "After hill transform: 0.34218984044642914\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6836\n", + "Raw spend: 4661.191314226726\n", + "After adstock: 4661.524647560059\n", + "After hill transform: 0.015253820891540027\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949037436\n", + "After adstock: 7648.894419625671\n", + "After hill transform: 0.34758063756409896\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116329205985\n", + "After adstock: 13020.338551428207\n", + "After hill transform: 0.00047960582027789604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5234\n", + "Raw spend: 52727.56251115633\n", + "After adstock: 52727.89584448966\n", + "After hill transform: 0.3421898404202816\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6836\n", + "Raw spend: 4661.191354845767\n", + "After adstock: 4661.5246881791\n", + "After hill transform: 0.015253821236114079\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949022688\n", + "After adstock: 7648.894419610923\n", + "After hill transform: 0.3475806375628855\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11635636397\n", + "After adstock: 13020.338578586192\n", + "After hill transform: 0.0004796058232741752\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5234\n", + "Raw spend: 52727.56252055561\n", + "After adstock: 52727.89585388895\n", + "After hill transform: 0.34218984044381434\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6836\n", + "Raw spend: 4661.19131828863\n", + "After adstock: 4661.524651621963\n", + "After hill transform: 0.015253820925997431\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794902255\n", + "After adstock: 7648.894419610785\n", + "After hill transform: 0.34758063756287416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11635637887\n", + "After adstock: 13020.338578601093\n", + "After hill transform: 0.0004796058232758192\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5234\n", + "Raw spend: 52727.56252055561\n", + "After adstock: 52727.89585388895\n", + "After hill transform: 0.34218984044381434\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6836\n", + "Raw spend: 4661.19131828863\n", + "After adstock: 4661.524651621963\n", + "After hill transform: 0.015253820925997431\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794902255\n", + "After adstock: 7648.894419610785\n", + "After hill transform: 0.34758063756287416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11635636397\n", + "After adstock: 13020.338578586192\n", + "After hill transform: 0.0004796058232741752\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5234\n", + "Raw spend: 52727.562520570515\n", + "After adstock: 52727.89585390385\n", + "After hill transform: 0.34218984044385165\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6836\n", + "Raw spend: 4661.19131828863\n", + "After adstock: 4661.524651621963\n", + "After hill transform: 0.015253820925997431\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794902255\n", + "After adstock: 7648.894419610785\n", + "After hill transform: 0.34758063756287416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11635636397\n", + "After adstock: 13020.338578586192\n", + "After hill transform: 0.0004796058232741752\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5234\n", + "Raw spend: 52727.56252055561\n", + "After adstock: 52727.89585388895\n", + "After hill transform: 0.34218984044381434\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6836\n", + "Raw spend: 4661.191318303531\n", + "After adstock: 4661.524651636864\n", + "After hill transform: 0.015253820926123839\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794902255\n", + "After adstock: 7648.894419610785\n", + "After hill transform: 0.34758063756287416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.11635636397\n", + "After adstock: 13020.338578586192\n", + "After hill transform: 0.0004796058232741752\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5234\n", + "Raw spend: 52727.56252055561\n", + "After adstock: 52727.89585388895\n", + "After hill transform: 0.34218984044381434\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6836\n", + "Raw spend: 4661.19131828863\n", + "After adstock: 4661.524651621963\n", + "After hill transform: 0.015253820925997431\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949037451\n", + "After adstock: 7648.894419625686\n", + "After hill transform: 0.34758063756410024\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116205825321\n", + "After adstock: 13020.338428047544\n", + "After hill transform: 0.0004796058066655863\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5234\n", + "Raw spend: 52727.56246845548\n", + "After adstock: 52727.895801788814\n", + "After hill transform: 0.3421898403133725\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6837\n", + "Raw spend: 4661.191520926648\n", + "After adstock: 4661.524854259981\n", + "After hill transform: 0.015253822644989394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949023315\n", + "After adstock: 7648.89441961155\n", + "After hill transform: 0.34758063756293706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116341310104\n", + "After adstock: 13020.338563532327\n", + "After hill transform: 0.0004796058216133162\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5234\n", + "Raw spend: 52727.5625153456\n", + "After adstock: 52727.895848678934\n", + "After hill transform: 0.34218984043077016\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6836\n", + "Raw spend: 4661.191338552432\n", + "After adstock: 4661.524671885765\n", + "After hill transform: 0.015253821097896626\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949022626\n", + "After adstock: 7648.894419610861\n", + "After hill transform: 0.3475806375628804\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116341325005\n", + "After adstock: 13020.338563547228\n", + "After hill transform: 0.0004796058216149603\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5234\n", + "Raw spend: 52727.5625153456\n", + "After adstock: 52727.895848678934\n", + "After hill transform: 0.34218984043077016\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6836\n", + "Raw spend: 4661.191338552432\n", + "After adstock: 4661.524671885765\n", + "After hill transform: 0.015253821097896626\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949022626\n", + "After adstock: 7648.894419610861\n", + "After hill transform: 0.3475806375628804\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116341310104\n", + "After adstock: 13020.338563532327\n", + "After hill transform: 0.0004796058216133162\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5234\n", + "Raw spend: 52727.5625153605\n", + "After adstock: 52727.895848693835\n", + "After hill transform: 0.3421898404308075\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6836\n", + "Raw spend: 4661.191338552432\n", + "After adstock: 4661.524671885765\n", + "After hill transform: 0.015253821097896626\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949022626\n", + "After adstock: 7648.894419610861\n", + "After hill transform: 0.3475806375628804\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116341310104\n", + "After adstock: 13020.338563532327\n", + "After hill transform: 0.0004796058216133162\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5234\n", + "Raw spend: 52727.5625153456\n", + "After adstock: 52727.895848678934\n", + "After hill transform: 0.34218984043077016\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6836\n", + "Raw spend: 4661.191338567333\n", + "After adstock: 4661.524671900666\n", + "After hill transform: 0.015253821098023033\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949022626\n", + "After adstock: 7648.894419610861\n", + "After hill transform: 0.3475806375628804\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116341310104\n", + "After adstock: 13020.338563532327\n", + "After hill transform: 0.0004796058216133162\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5234\n", + "Raw spend: 52727.5625153456\n", + "After adstock: 52727.895848678934\n", + "After hill transform: 0.34218984043077016\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6836\n", + "Raw spend: 4661.191338552432\n", + "After adstock: 4661.524671885765\n", + "After hill transform: 0.015253821097896626\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949037527\n", + "After adstock: 7648.894419625763\n", + "After hill transform: 0.3475806375641065\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.115587986478\n", + "After adstock: 13020.3378102087\n", + "After hill transform: 0.00047960573850082687\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5233\n", + "Raw spend: 52727.56225462704\n", + "After adstock: 52727.895587960375\n", + "After hill transform: 0.34218983977801526\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.53\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6842\n", + "Raw spend: 4661.192352590795\n", + "After adstock: 4661.525685924128\n", + "After hill transform: 0.015253829700053605\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179490264525\n", + "After adstock: 7648.894419614688\n", + "After hill transform: 0.3475806375631953\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116185898221\n", + "After adstock: 13020.338408120444\n", + "After hill transform: 0.00047960580446707447\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5234\n", + "Raw spend: 52727.56246155894\n", + "After adstock: 52727.895794892276\n", + "After hill transform: 0.34218984029610583\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6837\n", + "Raw spend: 4661.191547750185\n", + "After adstock: 4661.524881083518\n", + "After hill transform: 0.015253822872535275\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949023416\n", + "After adstock: 7648.894419611651\n", + "After hill transform: 0.3475806375629454\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116325768915\n", + "After adstock: 13020.338547991138\n", + "After hill transform: 0.00047960581989869194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5234\n", + "Raw spend: 52727.562509966934\n", + "After adstock: 52727.89584330027\n", + "After hill transform: 0.34218984041730377\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6836\n", + "Raw spend: 4661.191359472207\n", + "After adstock: 4661.52469280554\n", + "After hill transform: 0.015253821275360483\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949022705\n", + "After adstock: 7648.8944196109405\n", + "After hill transform: 0.34758063756288693\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116339755985\n", + "After adstock: 13020.338561978208\n", + "After hill transform: 0.0004796058214418538\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5234\n", + "Raw spend: 52727.56251480773\n", + "After adstock: 52727.89584814107\n", + "After hill transform: 0.3421898404294235\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6836\n", + "Raw spend: 4661.19134064441\n", + "After adstock: 4661.524673977743\n", + "After hill transform: 0.015253821115643012\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179490226345\n", + "After adstock: 7648.89441961087\n", + "After hill transform: 0.3475806375628811\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116341154691\n", + "After adstock: 13020.338563376914\n", + "After hill transform: 0.00047960582159616987\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5234\n", + "Raw spend: 52727.562515291815\n", + "After adstock: 52727.89584862515\n", + "After hill transform: 0.3421898404306355\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6836\n", + "Raw spend: 4661.19133876163\n", + "After adstock: 4661.524672094963\n", + "After hill transform: 0.015253821099671262\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949022627\n", + "After adstock: 7648.894419610862\n", + "After hill transform: 0.34758063756288055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116341169592\n", + "After adstock: 13020.338563391815\n", + "After hill transform: 0.00047960582159781395\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5234\n", + "Raw spend: 52727.562515291815\n", + "After adstock: 52727.89584862515\n", + "After hill transform: 0.3421898404306355\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6836\n", + "Raw spend: 4661.19133876163\n", + "After adstock: 4661.524672094963\n", + "After hill transform: 0.015253821099671262\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949022627\n", + "After adstock: 7648.894419610862\n", + "After hill transform: 0.34758063756288055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116341154691\n", + "After adstock: 13020.338563376914\n", + "After hill transform: 0.00047960582159616987\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5234\n", + "Raw spend: 52727.562515306716\n", + "After adstock: 52727.89584864005\n", + "After hill transform: 0.3421898404306728\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6836\n", + "Raw spend: 4661.19133876163\n", + "After adstock: 4661.524672094963\n", + "After hill transform: 0.015253821099671262\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949022627\n", + "After adstock: 7648.894419610862\n", + "After hill transform: 0.34758063756288055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116341154691\n", + "After adstock: 13020.338563376914\n", + "After hill transform: 0.00047960582159616987\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5234\n", + "Raw spend: 52727.562515291815\n", + "After adstock: 52727.89584862515\n", + "After hill transform: 0.3421898404306355\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6836\n", + "Raw spend: 4661.191338776531\n", + "After adstock: 4661.524672109864\n", + "After hill transform: 0.01525382109979767\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949022627\n", + "After adstock: 7648.894419610862\n", + "After hill transform: 0.34758063756288055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.116341154691\n", + "After adstock: 13020.338563376914\n", + "After hill transform: 0.00047960582159616987\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5234\n", + "Raw spend: 52727.562515291815\n", + "After adstock: 52727.89584862515\n", + "After hill transform: 0.3421898404306355\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.52\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6836\n", + "Raw spend: 4661.19133876163\n", + "After adstock: 4661.524672094963\n", + "After hill transform: 0.015253821099671262\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949037528\n", + "After adstock: 7648.8944196257635\n", + "After hill transform: 0.3475806375641066\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.11\n", + "Adstocked value: 13,020.33\n", + "Saturated value: 0.0005\n", + "Final response: 259.0526\n", + "Raw spend: 13019.112572712493\n", + "After adstock: 13020.334794934715\n", + "After hill transform: 0.00047960540583257385\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.89\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5229\n", + "Raw spend: 52727.56121093527\n", + "After adstock: 52727.89454426861\n", + "After hill transform: 0.3421898371649487\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.20\n", + "Adstocked value: 4,661.53\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6865\n", + "Raw spend: 4661.196411541229\n", + "After adstock: 4661.529744874562\n", + "After hill transform: 0.015253864132437601\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949041769\n", + "After adstock: 7648.894419630004\n", + "After hill transform: 0.3475806375644555\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0527\n", + "Raw spend: 13019.115088513738\n", + "After adstock: 13020.33731073596\n", + "After hill transform: 0.0004796056833951361\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5233\n", + "Raw spend: 52727.562081719974\n", + "After adstock: 52727.89541505331\n", + "After hill transform: 0.34218983934511193\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.53\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6846\n", + "Raw spend: 4661.193024968061\n", + "After adstock: 4661.526358301394\n", + "After hill transform: 0.015253835403877666\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794902899\n", + "After adstock: 7648.894419617225\n", + "After hill transform: 0.347580637563404\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0527\n", + "Raw spend: 13019.115088528639\n", + "After adstock: 13020.337310750861\n", + "After hill transform: 0.00047960568339678006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5233\n", + "Raw spend: 52727.562081719974\n", + "After adstock: 52727.89541505331\n", + "After hill transform: 0.34218983934511193\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.53\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6846\n", + "Raw spend: 4661.193024968061\n", + "After adstock: 4661.526358301394\n", + "After hill transform: 0.015253835403877666\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794902899\n", + "After adstock: 7648.894419617225\n", + "After hill transform: 0.347580637563404\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0527\n", + "Raw spend: 13019.115088513738\n", + "After adstock: 13020.33731073596\n", + "After hill transform: 0.0004796056833951361\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5233\n", + "Raw spend: 52727.562081734875\n", + "After adstock: 52727.89541506821\n", + "After hill transform: 0.34218983934514924\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.53\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6846\n", + "Raw spend: 4661.193024968061\n", + "After adstock: 4661.526358301394\n", + "After hill transform: 0.015253835403877666\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794902899\n", + "After adstock: 7648.894419617225\n", + "After hill transform: 0.347580637563404\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0527\n", + "Raw spend: 13019.115088513738\n", + "After adstock: 13020.33731073596\n", + "After hill transform: 0.0004796056833951361\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5233\n", + "Raw spend: 52727.562081719974\n", + "After adstock: 52727.89541505331\n", + "After hill transform: 0.34218983934511193\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.53\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6846\n", + "Raw spend: 4661.193024982962\n", + "After adstock: 4661.526358316295\n", + "After hill transform: 0.015253835404004074\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794902899\n", + "After adstock: 7648.894419617225\n", + "After hill transform: 0.347580637563404\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0527\n", + "Raw spend: 13019.115088513738\n", + "After adstock: 13020.33731073596\n", + "After hill transform: 0.0004796056833951361\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5233\n", + "Raw spend: 52727.562081719974\n", + "After adstock: 52727.89541505331\n", + "After hill transform: 0.34218983934511193\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.53\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6846\n", + "Raw spend: 4661.193024968061\n", + "After adstock: 4661.526358301394\n", + "After hill transform: 0.015253835403877666\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949043891\n", + "After adstock: 7648.894419632126\n", + "After hill transform: 0.34758063756463015\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.115346730883\n", + "After adstock: 13020.337568953106\n", + "After hill transform: 0.00047960571188364554\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5233\n", + "Raw spend: 52727.562167737764\n", + "After adstock: 52727.8955010711\n", + "After hill transform: 0.3421898395604726\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.53\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6844\n", + "Raw spend: 4661.1926807374975\n", + "After adstock: 4661.526014070831\n", + "After hill transform: 0.015253832483745212\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179490246335\n", + "After adstock: 7648.894419612869\n", + "After hill transform: 0.3475806375630456\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.115346745784\n", + "After adstock: 13020.337568968007\n", + "After hill transform: 0.0004796057118852896\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5233\n", + "Raw spend: 52727.562167737764\n", + "After adstock: 52727.8955010711\n", + "After hill transform: 0.3421898395604726\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.53\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6844\n", + "Raw spend: 4661.1926807374975\n", + "After adstock: 4661.526014070831\n", + "After hill transform: 0.015253832483745212\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179490246335\n", + "After adstock: 7648.894419612869\n", + "After hill transform: 0.3475806375630456\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.115346730883\n", + "After adstock: 13020.337568953106\n", + "After hill transform: 0.00047960571188364554\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5233\n", + "Raw spend: 52727.562167752665\n", + "After adstock: 52727.895501086\n", + "After hill transform: 0.3421898395605099\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.53\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6844\n", + "Raw spend: 4661.1926807374975\n", + "After adstock: 4661.526014070831\n", + "After hill transform: 0.015253832483745212\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179490246335\n", + "After adstock: 7648.894419612869\n", + "After hill transform: 0.3475806375630456\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.115346730883\n", + "After adstock: 13020.337568953106\n", + "After hill transform: 0.00047960571188364554\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5233\n", + "Raw spend: 52727.562167737764\n", + "After adstock: 52727.8955010711\n", + "After hill transform: 0.3421898395604726\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.53\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6844\n", + "Raw spend: 4661.192680752399\n", + "After adstock: 4661.526014085732\n", + "After hill transform: 0.01525383248387162\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179490246335\n", + "After adstock: 7648.894419612869\n", + "After hill transform: 0.3475806375630456\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.12\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0528\n", + "Raw spend: 13019.115346730883\n", + "After adstock: 13020.337568953106\n", + "After hill transform: 0.00047960571188364554\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5233\n", + "Raw spend: 52727.562167737764\n", + "After adstock: 52727.8955010711\n", + "After hill transform: 0.3421898395604726\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.53\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6844\n", + "Raw spend: 4661.1926807374975\n", + "After adstock: 4661.526014070831\n", + "After hill transform: 0.015253832483745212\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949039535\n", + "After adstock: 7648.89441962777\n", + "After hill transform: 0.3475806375642717\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.11\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0527\n", + "Raw spend: 13019.114626636312\n", + "After adstock: 13020.336848858535\n", + "After hill transform: 0.0004796056324372545\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5232\n", + "Raw spend: 52727.56191849664\n", + "After adstock: 52727.89525182998\n", + "After hill transform: 0.3421898389364535\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.53\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6849\n", + "Raw spend: 4661.193650073383\n", + "After adstock: 4661.526983406716\n", + "After hill transform: 0.015253840706691618\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949024441\n", + "After adstock: 7648.894419612676\n", + "After hill transform: 0.34758063756302976\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.11\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0527\n", + "Raw spend: 13019.114626651213\n", + "After adstock: 13020.336848873436\n", + "After hill transform: 0.0004796056324388985\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5232\n", + "Raw spend: 52727.56191849664\n", + "After adstock: 52727.89525182998\n", + "After hill transform: 0.3421898389364535\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.53\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6849\n", + "Raw spend: 4661.193650073383\n", + "After adstock: 4661.526983406716\n", + "After hill transform: 0.015253840706691618\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949024441\n", + "After adstock: 7648.894419612676\n", + "After hill transform: 0.34758063756302976\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.11\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0527\n", + "Raw spend: 13019.114626636312\n", + "After adstock: 13020.336848858535\n", + "After hill transform: 0.0004796056324372545\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5232\n", + "Raw spend: 52727.56191851154\n", + "After adstock: 52727.89525184488\n", + "After hill transform: 0.3421898389364908\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.53\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6849\n", + "Raw spend: 4661.193650073383\n", + "After adstock: 4661.526983406716\n", + "After hill transform: 0.015253840706691618\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949024441\n", + "After adstock: 7648.894419612676\n", + "After hill transform: 0.34758063756302976\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.11\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0527\n", + "Raw spend: 13019.114626636312\n", + "After adstock: 13020.336848858535\n", + "After hill transform: 0.0004796056324372545\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5232\n", + "Raw spend: 52727.56191849664\n", + "After adstock: 52727.89525182998\n", + "After hill transform: 0.3421898389364535\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.53\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6849\n", + "Raw spend: 4661.193650088284\n", + "After adstock: 4661.526983421617\n", + "After hill transform: 0.015253840706818029\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949024441\n", + "After adstock: 7648.894419612676\n", + "After hill transform: 0.34758063756302976\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.11\n", + "Adstocked value: 13,020.34\n", + "Saturated value: 0.0005\n", + "Final response: 259.0527\n", + "Raw spend: 13019.114626636312\n", + "After adstock: 13020.336848858535\n", + "After hill transform: 0.0004796056324372545\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.90\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5232\n", + "Raw spend: 52727.56191849664\n", + "After adstock: 52727.89525182998\n", + "After hill transform: 0.3421898389364535\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.19\n", + "Adstocked value: 4,661.53\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6849\n", + "Raw spend: 4661.193650073383\n", + "After adstock: 4661.526983406716\n", + "After hill transform: 0.015253840706691618\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949039342\n", + "After adstock: 7648.894419627577\n", + "After hill transform: 0.3475806375642558\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.11\n", + "Adstocked value: 13,020.33\n", + "Saturated value: 0.0005\n", + "Final response: 259.0525\n", + "Raw spend: 13019.110896636583\n", + "After adstock: 13020.333118858805\n", + "After hill transform: 0.00047960522091503483\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.89\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5227\n", + "Raw spend: 52727.56063081769\n", + "After adstock: 52727.89396415102\n", + "After hill transform: 0.34218983571252193\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.20\n", + "Adstocked value: 4,661.53\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6878\n", + "Raw spend: 4661.1986677514615\n", + "After adstock: 4661.5320010847945\n", + "After hill transform: 0.015253883272060035\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949025032\n", + "After adstock: 7648.894419613267\n", + "After hill transform: 0.3475806375630784\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.11\n", + "Adstocked value: 13,020.33\n", + "Saturated value: 0.0005\n", + "Final response: 259.0525\n", + "Raw spend: 13019.110896651484\n", + "After adstock: 13020.333118873707\n", + "After hill transform: 0.00047960522091667886\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.89\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5227\n", + "Raw spend: 52727.56063081769\n", + "After adstock: 52727.89396415102\n", + "After hill transform: 0.34218983571252193\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.20\n", + "Adstocked value: 4,661.53\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6878\n", + "Raw spend: 4661.1986677514615\n", + "After adstock: 4661.5320010847945\n", + "After hill transform: 0.015253883272060035\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949025032\n", + "After adstock: 7648.894419613267\n", + "After hill transform: 0.3475806375630784\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.11\n", + "Adstocked value: 13,020.33\n", + "Saturated value: 0.0005\n", + "Final response: 259.0525\n", + "Raw spend: 13019.110896636583\n", + "After adstock: 13020.333118858805\n", + "After hill transform: 0.00047960522091503483\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.89\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5227\n", + "Raw spend: 52727.56063083259\n", + "After adstock: 52727.89396416592\n", + "After hill transform: 0.3421898357125593\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.20\n", + "Adstocked value: 4,661.53\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6878\n", + "Raw spend: 4661.1986677514615\n", + "After adstock: 4661.5320010847945\n", + "After hill transform: 0.015253883272060035\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949025032\n", + "After adstock: 7648.894419613267\n", + "After hill transform: 0.3475806375630784\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.11\n", + "Adstocked value: 13,020.33\n", + "Saturated value: 0.0005\n", + "Final response: 259.0525\n", + "Raw spend: 13019.110896636583\n", + "After adstock: 13020.333118858805\n", + "After hill transform: 0.00047960522091503483\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.89\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5227\n", + "Raw spend: 52727.56063081769\n", + "After adstock: 52727.89396415102\n", + "After hill transform: 0.34218983571252193\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.20\n", + "Adstocked value: 4,661.53\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6878\n", + "Raw spend: 4661.198667766363\n", + "After adstock: 4661.532001099696\n", + "After hill transform: 0.01525388327218644\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949025032\n", + "After adstock: 7648.894419613267\n", + "After hill transform: 0.3475806375630784\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.11\n", + "Adstocked value: 13,020.33\n", + "Saturated value: 0.0005\n", + "Final response: 259.0525\n", + "Raw spend: 13019.110896636583\n", + "After adstock: 13020.333118858805\n", + "After hill transform: 0.00047960522091503483\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.89\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5227\n", + "Raw spend: 52727.56063081769\n", + "After adstock: 52727.89396415102\n", + "After hill transform: 0.34218983571252193\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.20\n", + "Adstocked value: 4,661.53\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6878\n", + "Raw spend: 4661.1986677514615\n", + "After adstock: 4661.5320010847945\n", + "After hill transform: 0.015253883272060035\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949039933\n", + "After adstock: 7648.894419628168\n", + "After hill transform: 0.34758063756430446\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.10\n", + "Adstocked value: 13,020.32\n", + "Saturated value: 0.0005\n", + "Final response: 259.0517\n", + "Raw spend: 13019.09726020931\n", + "After adstock: 13020.319482431532\n", + "After hill transform: 0.00047960371644163925\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.89\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5211\n", + "Raw spend: 52727.55590757966\n", + "After adstock: 52727.889240913\n", + "After hill transform: 0.34218982388706126\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.22\n", + "Adstocked value: 4,661.55\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6982\n", + "Raw spend: 4661.217027419869\n", + "After adstock: 4661.550360753202\n", + "After hill transform: 0.01525403901921622\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949021933\n", + "After adstock: 7648.894419610168\n", + "After hill transform: 0.34758063756282337\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.10\n", + "Adstocked value: 13,020.32\n", + "Saturated value: 0.0005\n", + "Final response: 259.0517\n", + "Raw spend: 13019.097260224211\n", + "After adstock: 13020.319482446434\n", + "After hill transform: 0.0004796037164432832\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.89\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5211\n", + "Raw spend: 52727.55590757966\n", + "After adstock: 52727.889240913\n", + "After hill transform: 0.34218982388706126\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.22\n", + "Adstocked value: 4,661.55\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6982\n", + "Raw spend: 4661.217027419869\n", + "After adstock: 4661.550360753202\n", + "After hill transform: 0.01525403901921622\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949021933\n", + "After adstock: 7648.894419610168\n", + "After hill transform: 0.34758063756282337\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.10\n", + "Adstocked value: 13,020.32\n", + "Saturated value: 0.0005\n", + "Final response: 259.0517\n", + "Raw spend: 13019.09726020931\n", + "After adstock: 13020.319482431532\n", + "After hill transform: 0.00047960371644163925\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.89\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5211\n", + "Raw spend: 52727.555907594564\n", + "After adstock: 52727.8892409279\n", + "After hill transform: 0.3421898238870987\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.22\n", + "Adstocked value: 4,661.55\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6982\n", + "Raw spend: 4661.217027419869\n", + "After adstock: 4661.550360753202\n", + "After hill transform: 0.01525403901921622\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949021933\n", + "After adstock: 7648.894419610168\n", + "After hill transform: 0.34758063756282337\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.10\n", + "Adstocked value: 13,020.32\n", + "Saturated value: 0.0005\n", + "Final response: 259.0517\n", + "Raw spend: 13019.09726020931\n", + "After adstock: 13020.319482431532\n", + "After hill transform: 0.00047960371644163925\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.89\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5211\n", + "Raw spend: 52727.55590757966\n", + "After adstock: 52727.889240913\n", + "After hill transform: 0.34218982388706126\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.22\n", + "Adstocked value: 4,661.55\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6982\n", + "Raw spend: 4661.21702743477\n", + "After adstock: 4661.550360768103\n", + "After hill transform: 0.015254039019342627\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949021933\n", + "After adstock: 7648.894419610168\n", + "After hill transform: 0.34758063756282337\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.10\n", + "Adstocked value: 13,020.32\n", + "Saturated value: 0.0005\n", + "Final response: 259.0517\n", + "Raw spend: 13019.09726020931\n", + "After adstock: 13020.319482431532\n", + "After hill transform: 0.00047960371644163925\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.56\n", + "Adstocked value: 52,727.89\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5211\n", + "Raw spend: 52727.55590757966\n", + "After adstock: 52727.889240913\n", + "After hill transform: 0.34218982388706126\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.22\n", + "Adstocked value: 4,661.55\n", + "Saturated value: 0.0153\n", + "Final response: 1024.6982\n", + "Raw spend: 4661.217027419869\n", + "After adstock: 4661.550360753202\n", + "After hill transform: 0.01525403901921622\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949036834\n", + "After adstock: 7648.8944196250695\n", + "After hill transform: 0.3475806375640495\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.02\n", + "Adstocked value: 13,020.25\n", + "Saturated value: 0.0005\n", + "Final response: 259.0473\n", + "Raw spend: 13019.024145500409\n", + "After adstock: 13020.246367722631\n", + "After hill transform: 0.00047959564992967353\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.53\n", + "Adstocked value: 52,727.86\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5120\n", + "Raw spend: 52727.53060090705\n", + "After adstock: 52727.863934240384\n", + "After hill transform: 0.342189760527322\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.32\n", + "Adstocked value: 4,661.65\n", + "Saturated value: 0.0153\n", + "Final response: 1024.7543\n", + "Raw spend: 4661.315448808453\n", + "After adstock: 4661.648782141786\n", + "After hill transform: 0.015254873955288385\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949014864\n", + "After adstock: 7648.894419603099\n", + "After hill transform: 0.34758063756224167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.02\n", + "Adstocked value: 13,020.25\n", + "Saturated value: 0.0005\n", + "Final response: 259.0473\n", + "Raw spend: 13019.02414551531\n", + "After adstock: 13020.246367737533\n", + "After hill transform: 0.0004795956499313176\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.53\n", + "Adstocked value: 52,727.86\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5120\n", + "Raw spend: 52727.53060090705\n", + "After adstock: 52727.863934240384\n", + "After hill transform: 0.342189760527322\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.32\n", + "Adstocked value: 4,661.65\n", + "Saturated value: 0.0153\n", + "Final response: 1024.7543\n", + "Raw spend: 4661.315448808453\n", + "After adstock: 4661.648782141786\n", + "After hill transform: 0.015254873955288385\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949014864\n", + "After adstock: 7648.894419603099\n", + "After hill transform: 0.34758063756224167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.02\n", + "Adstocked value: 13,020.25\n", + "Saturated value: 0.0005\n", + "Final response: 259.0473\n", + "Raw spend: 13019.024145500409\n", + "After adstock: 13020.246367722631\n", + "After hill transform: 0.00047959564992967353\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.53\n", + "Adstocked value: 52,727.86\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5120\n", + "Raw spend: 52727.53060092195\n", + "After adstock: 52727.863934255285\n", + "After hill transform: 0.3421897605273593\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.32\n", + "Adstocked value: 4,661.65\n", + "Saturated value: 0.0153\n", + "Final response: 1024.7543\n", + "Raw spend: 4661.315448808453\n", + "After adstock: 4661.648782141786\n", + "After hill transform: 0.015254873955288385\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949014864\n", + "After adstock: 7648.894419603099\n", + "After hill transform: 0.34758063756224167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.02\n", + "Adstocked value: 13,020.25\n", + "Saturated value: 0.0005\n", + "Final response: 259.0473\n", + "Raw spend: 13019.024145500409\n", + "After adstock: 13020.246367722631\n", + "After hill transform: 0.00047959564992967353\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.53\n", + "Adstocked value: 52,727.86\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5120\n", + "Raw spend: 52727.53060090705\n", + "After adstock: 52727.863934240384\n", + "After hill transform: 0.342189760527322\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.32\n", + "Adstocked value: 4,661.65\n", + "Saturated value: 0.0153\n", + "Final response: 1024.7543\n", + "Raw spend: 4661.315448823354\n", + "After adstock: 4661.648782156687\n", + "After hill transform: 0.0152548739554148\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949014864\n", + "After adstock: 7648.894419603099\n", + "After hill transform: 0.34758063756224167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,019.02\n", + "Adstocked value: 13,020.25\n", + "Saturated value: 0.0005\n", + "Final response: 259.0473\n", + "Raw spend: 13019.024145500409\n", + "After adstock: 13020.246367722631\n", + "After hill transform: 0.00047959564992967353\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.53\n", + "Adstocked value: 52,727.86\n", + "Saturated value: 0.3422\n", + "Final response: 48901.5120\n", + "Raw spend: 52727.53060090705\n", + "After adstock: 52727.863934240384\n", + "After hill transform: 0.342189760527322\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.32\n", + "Adstocked value: 4,661.65\n", + "Saturated value: 0.0153\n", + "Final response: 1024.7543\n", + "Raw spend: 4661.315448808453\n", + "After adstock: 4661.648782141786\n", + "After hill transform: 0.015254873955288385\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949029765\n", + "After adstock: 7648.894419618\n", + "After hill transform: 0.3475806375634678\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,018.66\n", + "Adstocked value: 13,019.88\n", + "Saturated value: 0.0005\n", + "Final response: 259.0255\n", + "Raw spend: 13018.65824326266\n", + "After adstock: 13019.880465484883\n", + "After hill transform: 0.0004795552824630499\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.40\n", + "Adstocked value: 52,727.74\n", + "Saturated value: 0.3422\n", + "Final response: 48901.4667\n", + "Raw spend: 52727.40395713504\n", + "After adstock: 52727.73729046837\n", + "After hill transform: 0.3421894434518246\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.81\n", + "Adstocked value: 4,662.14\n", + "Saturated value: 0.0153\n", + "Final response: 1025.0350\n", + "Raw spend: 4661.807994852912\n", + "After adstock: 4662.141328186245\n", + "After hill transform: 0.015259052771796473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179489801465\n", + "After adstock: 7648.894419568382\n", + "After hill transform: 0.3475806375593851\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,018.66\n", + "Adstocked value: 13,019.88\n", + "Saturated value: 0.0005\n", + "Final response: 259.0255\n", + "Raw spend: 13018.658243277561\n", + "After adstock: 13019.880465499784\n", + "After hill transform: 0.00047955528246469383\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.40\n", + "Adstocked value: 52,727.74\n", + "Saturated value: 0.3422\n", + "Final response: 48901.4667\n", + "Raw spend: 52727.40395713504\n", + "After adstock: 52727.73729046837\n", + "After hill transform: 0.3421894434518246\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.81\n", + "Adstocked value: 4,662.14\n", + "Saturated value: 0.0153\n", + "Final response: 1025.0350\n", + "Raw spend: 4661.807994852912\n", + "After adstock: 4662.141328186245\n", + "After hill transform: 0.015259052771796473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179489801465\n", + "After adstock: 7648.894419568382\n", + "After hill transform: 0.3475806375593851\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,018.66\n", + "Adstocked value: 13,019.88\n", + "Saturated value: 0.0005\n", + "Final response: 259.0255\n", + "Raw spend: 13018.65824326266\n", + "After adstock: 13019.880465484883\n", + "After hill transform: 0.0004795552824630499\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.40\n", + "Adstocked value: 52,727.74\n", + "Saturated value: 0.3422\n", + "Final response: 48901.4667\n", + "Raw spend: 52727.40395714994\n", + "After adstock: 52727.737290483274\n", + "After hill transform: 0.3421894434518619\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.81\n", + "Adstocked value: 4,662.14\n", + "Saturated value: 0.0153\n", + "Final response: 1025.0350\n", + "Raw spend: 4661.807994852912\n", + "After adstock: 4662.141328186245\n", + "After hill transform: 0.015259052771796473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179489801465\n", + "After adstock: 7648.894419568382\n", + "After hill transform: 0.3475806375593851\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,018.66\n", + "Adstocked value: 13,019.88\n", + "Saturated value: 0.0005\n", + "Final response: 259.0255\n", + "Raw spend: 13018.65824326266\n", + "After adstock: 13019.880465484883\n", + "After hill transform: 0.0004795552824630499\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.40\n", + "Adstocked value: 52,727.74\n", + "Saturated value: 0.3422\n", + "Final response: 48901.4667\n", + "Raw spend: 52727.40395713504\n", + "After adstock: 52727.73729046837\n", + "After hill transform: 0.3421894434518246\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.81\n", + "Adstocked value: 4,662.14\n", + "Saturated value: 0.0153\n", + "Final response: 1025.0350\n", + "Raw spend: 4661.807994867813\n", + "After adstock: 4662.141328201146\n", + "After hill transform: 0.015259052771922908\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179489801465\n", + "After adstock: 7648.894419568382\n", + "After hill transform: 0.3475806375593851\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,018.66\n", + "Adstocked value: 13,019.88\n", + "Saturated value: 0.0005\n", + "Final response: 259.0255\n", + "Raw spend: 13018.65824326266\n", + "After adstock: 13019.880465484883\n", + "After hill transform: 0.0004795552824630499\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,727.40\n", + "Adstocked value: 52,727.74\n", + "Saturated value: 0.3422\n", + "Final response: 48901.4667\n", + "Raw spend: 52727.40395713504\n", + "After adstock: 52727.73729046837\n", + "After hill transform: 0.3421894434518246\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,661.81\n", + "Adstocked value: 4,662.14\n", + "Saturated value: 0.0153\n", + "Final response: 1025.0350\n", + "Raw spend: 4661.807994852912\n", + "After adstock: 4662.141328186245\n", + "After hill transform: 0.015259052771796473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948995048\n", + "After adstock: 7648.894419583283\n", + "After hill transform: 0.34758063756061125\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,016.84\n", + "Adstocked value: 13,018.06\n", + "Saturated value: 0.0005\n", + "Final response: 258.9169\n", + "Raw spend: 13016.835035537826\n", + "After adstock: 13018.057257760049\n", + "After hill transform: 0.00047935417425872044\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,726.77\n", + "Adstocked value: 52,727.11\n", + "Saturated value: 0.3422\n", + "Final response: 48901.2409\n", + "Raw spend: 52726.77289989152\n", + "After adstock: 52727.106233224855\n", + "After hill transform: 0.34218786347708346\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,664.26\n", + "Adstocked value: 4,664.60\n", + "Saturated value: 0.0153\n", + "Final response: 1026.4345\n", + "Raw spend: 4664.262259998226\n", + "After adstock: 4664.595593331559\n", + "After hill transform: 0.01527988525160526\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948803195\n", + "After adstock: 7648.89441939143\n", + "After hill transform: 0.3475806375448252\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,016.84\n", + "Adstocked value: 13,018.06\n", + "Saturated value: 0.0005\n", + "Final response: 258.9169\n", + "Raw spend: 13016.835035552727\n", + "After adstock: 13018.05725777495\n", + "After hill transform: 0.00047935417426036393\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,726.77\n", + "Adstocked value: 52,727.11\n", + "Saturated value: 0.3422\n", + "Final response: 48901.2409\n", + "Raw spend: 52726.77289989152\n", + "After adstock: 52727.106233224855\n", + "After hill transform: 0.34218786347708346\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,664.26\n", + "Adstocked value: 4,664.60\n", + "Saturated value: 0.0153\n", + "Final response: 1026.4345\n", + "Raw spend: 4664.262259998226\n", + "After adstock: 4664.595593331559\n", + "After hill transform: 0.01527988525160526\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948803195\n", + "After adstock: 7648.89441939143\n", + "After hill transform: 0.3475806375448252\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,016.84\n", + "Adstocked value: 13,018.06\n", + "Saturated value: 0.0005\n", + "Final response: 258.9169\n", + "Raw spend: 13016.835035537826\n", + "After adstock: 13018.057257760049\n", + "After hill transform: 0.00047935417425872044\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,726.77\n", + "Adstocked value: 52,727.11\n", + "Saturated value: 0.3422\n", + "Final response: 48901.2409\n", + "Raw spend: 52726.77289990642\n", + "After adstock: 52727.106233239756\n", + "After hill transform: 0.3421878634771207\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,664.26\n", + "Adstocked value: 4,664.60\n", + "Saturated value: 0.0153\n", + "Final response: 1026.4345\n", + "Raw spend: 4664.262259998226\n", + "After adstock: 4664.595593331559\n", + "After hill transform: 0.01527988525160526\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948803195\n", + "After adstock: 7648.89441939143\n", + "After hill transform: 0.3475806375448252\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,016.84\n", + "Adstocked value: 13,018.06\n", + "Saturated value: 0.0005\n", + "Final response: 258.9169\n", + "Raw spend: 13016.835035537826\n", + "After adstock: 13018.057257760049\n", + "After hill transform: 0.00047935417425872044\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,726.77\n", + "Adstocked value: 52,727.11\n", + "Saturated value: 0.3422\n", + "Final response: 48901.2409\n", + "Raw spend: 52726.77289989152\n", + "After adstock: 52727.106233224855\n", + "After hill transform: 0.34218786347708346\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,664.26\n", + "Adstocked value: 4,664.60\n", + "Saturated value: 0.0153\n", + "Final response: 1026.4345\n", + "Raw spend: 4664.262260013127\n", + "After adstock: 4664.59559334646\n", + "After hill transform: 0.015279885251731799\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948803195\n", + "After adstock: 7648.89441939143\n", + "After hill transform: 0.3475806375448252\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,016.84\n", + "Adstocked value: 13,018.06\n", + "Saturated value: 0.0005\n", + "Final response: 258.9169\n", + "Raw spend: 13016.835035537826\n", + "After adstock: 13018.057257760049\n", + "After hill transform: 0.00047935417425872044\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,726.77\n", + "Adstocked value: 52,727.11\n", + "Saturated value: 0.3422\n", + "Final response: 48901.2409\n", + "Raw spend: 52726.77289989152\n", + "After adstock: 52727.106233224855\n", + "After hill transform: 0.34218786347708346\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,664.26\n", + "Adstocked value: 4,664.60\n", + "Saturated value: 0.0153\n", + "Final response: 1026.4345\n", + "Raw spend: 4664.262259998226\n", + "After adstock: 4664.595593331559\n", + "After hill transform: 0.01527988525160526\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948818096\n", + "After adstock: 7648.8944194063315\n", + "After hill transform: 0.34758063754605134\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,007.72\n", + "Adstocked value: 13,008.94\n", + "Saturated value: 0.0005\n", + "Final response: 258.3740\n", + "Raw spend: 13007.715753175738\n", + "After adstock: 13008.937975397961\n", + "After hill transform: 0.00047834911803944913\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,723.62\n", + "Adstocked value: 52,723.95\n", + "Saturated value: 0.3422\n", + "Final response: 48900.1115\n", + "Raw spend: 52723.6165077396\n", + "After adstock: 52723.949841072936\n", + "After hill transform: 0.3421799606031587\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,676.54\n", + "Adstocked value: 4,676.87\n", + "Saturated value: 0.0154\n", + "Final response: 1033.4513\n", + "Raw spend: 4676.537935393987\n", + "After adstock: 4676.87126872732\n", + "After hill transform: 0.015384340105550757\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717947921438\n", + "After adstock: 7648.894418509673\n", + "After hill transform: 0.34758063747227275\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,007.72\n", + "Adstocked value: 13,008.94\n", + "Saturated value: 0.0005\n", + "Final response: 258.3740\n", + "Raw spend: 13007.71575319064\n", + "After adstock: 13008.937975412862\n", + "After hill transform: 0.0004783491180410903\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,723.62\n", + "Adstocked value: 52,723.95\n", + "Saturated value: 0.3422\n", + "Final response: 48900.1115\n", + "Raw spend: 52723.6165077396\n", + "After adstock: 52723.949841072936\n", + "After hill transform: 0.3421799606031587\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,676.54\n", + "Adstocked value: 4,676.87\n", + "Saturated value: 0.0154\n", + "Final response: 1033.4513\n", + "Raw spend: 4676.537935393987\n", + "After adstock: 4676.87126872732\n", + "After hill transform: 0.015384340105550757\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717947921438\n", + "After adstock: 7648.894418509673\n", + "After hill transform: 0.34758063747227275\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,007.72\n", + "Adstocked value: 13,008.94\n", + "Saturated value: 0.0005\n", + "Final response: 258.3740\n", + "Raw spend: 13007.715753175738\n", + "After adstock: 13008.937975397961\n", + "After hill transform: 0.00047834911803944913\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,723.62\n", + "Adstocked value: 52,723.95\n", + "Saturated value: 0.3422\n", + "Final response: 48900.1115\n", + "Raw spend: 52723.6165077545\n", + "After adstock: 52723.94984108784\n", + "After hill transform: 0.34217996060319605\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,676.54\n", + "Adstocked value: 4,676.87\n", + "Saturated value: 0.0154\n", + "Final response: 1033.4513\n", + "Raw spend: 4676.537935393987\n", + "After adstock: 4676.87126872732\n", + "After hill transform: 0.015384340105550757\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717947921438\n", + "After adstock: 7648.894418509673\n", + "After hill transform: 0.34758063747227275\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,007.72\n", + "Adstocked value: 13,008.94\n", + "Saturated value: 0.0005\n", + "Final response: 258.3740\n", + "Raw spend: 13007.715753175738\n", + "After adstock: 13008.937975397961\n", + "After hill transform: 0.00047834911803944913\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,723.62\n", + "Adstocked value: 52,723.95\n", + "Saturated value: 0.3422\n", + "Final response: 48900.1115\n", + "Raw spend: 52723.6165077396\n", + "After adstock: 52723.949841072936\n", + "After hill transform: 0.3421799606031587\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,676.54\n", + "Adstocked value: 4,676.87\n", + "Saturated value: 0.0154\n", + "Final response: 1033.4513\n", + "Raw spend: 4676.537935408888\n", + "After adstock: 4676.871268742221\n", + "After hill transform: 0.015384340105677812\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717947921438\n", + "After adstock: 7648.894418509673\n", + "After hill transform: 0.34758063747227275\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,007.72\n", + "Adstocked value: 13,008.94\n", + "Saturated value: 0.0005\n", + "Final response: 258.3740\n", + "Raw spend: 13007.715753175738\n", + "After adstock: 13008.937975397961\n", + "After hill transform: 0.00047834911803944913\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,723.62\n", + "Adstocked value: 52,723.95\n", + "Saturated value: 0.3422\n", + "Final response: 48900.1115\n", + "Raw spend: 52723.6165077396\n", + "After adstock: 52723.949841072936\n", + "After hill transform: 0.3421799606031587\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,676.54\n", + "Adstocked value: 4,676.87\n", + "Saturated value: 0.0154\n", + "Final response: 1033.4513\n", + "Raw spend: 4676.537935393987\n", + "After adstock: 4676.87126872732\n", + "After hill transform: 0.015384340105550757\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717947936339\n", + "After adstock: 7648.894418524575\n", + "After hill transform: 0.3475806374734989\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,961.89\n", + "Adstocked value: 12,963.11\n", + "Saturated value: 0.0005\n", + "Final response: 255.6575\n", + "Raw spend: 12961.88930934029\n", + "After adstock: 12963.111531562512\n", + "After hill transform: 0.00047331971560028984\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,707.75\n", + "Adstocked value: 52,708.09\n", + "Saturated value: 0.3421\n", + "Final response: 48894.4353\n", + "Raw spend: 52707.754927632726\n", + "After adstock: 52708.08826096606\n", + "After hill transform: 0.34214024104761176\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,738.23\n", + "Adstocked value: 4,738.56\n", + "Saturated value: 0.0159\n", + "Final response: 1069.1465\n", + "Raw spend: 4738.225963767336\n", + "After adstock: 4738.559297100669\n", + "After hill transform: 0.015915711749199285\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717943490412\n", + "After adstock: 7648.894414078647\n", + "After hill transform: 0.34758063710768017\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,961.89\n", + "Adstocked value: 12,963.11\n", + "Saturated value: 0.0005\n", + "Final response: 255.6575\n", + "Raw spend: 12961.88930935519\n", + "After adstock: 12963.111531577413\n", + "After hill transform: 0.0004733197156019195\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,707.75\n", + "Adstocked value: 52,708.09\n", + "Saturated value: 0.3421\n", + "Final response: 48894.4353\n", + "Raw spend: 52707.754927632726\n", + "After adstock: 52708.08826096606\n", + "After hill transform: 0.34214024104761176\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,738.23\n", + "Adstocked value: 4,738.56\n", + "Saturated value: 0.0159\n", + "Final response: 1069.1465\n", + "Raw spend: 4738.225963767336\n", + "After adstock: 4738.559297100669\n", + "After hill transform: 0.015915711749199285\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717943490412\n", + "After adstock: 7648.894414078647\n", + "After hill transform: 0.34758063710768017\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,961.89\n", + "Adstocked value: 12,963.11\n", + "Saturated value: 0.0005\n", + "Final response: 255.6575\n", + "Raw spend: 12961.88930934029\n", + "After adstock: 12963.111531562512\n", + "After hill transform: 0.00047331971560028984\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,707.75\n", + "Adstocked value: 52,708.09\n", + "Saturated value: 0.3421\n", + "Final response: 48894.4353\n", + "Raw spend: 52707.75492764763\n", + "After adstock: 52708.08826098096\n", + "After hill transform: 0.3421402410476491\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,738.23\n", + "Adstocked value: 4,738.56\n", + "Saturated value: 0.0159\n", + "Final response: 1069.1465\n", + "Raw spend: 4738.225963767336\n", + "After adstock: 4738.559297100669\n", + "After hill transform: 0.015915711749199285\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717943490412\n", + "After adstock: 7648.894414078647\n", + "After hill transform: 0.34758063710768017\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,961.89\n", + "Adstocked value: 12,963.11\n", + "Saturated value: 0.0005\n", + "Final response: 255.6575\n", + "Raw spend: 12961.88930934029\n", + "After adstock: 12963.111531562512\n", + "After hill transform: 0.00047331971560028984\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,707.75\n", + "Adstocked value: 52,708.09\n", + "Saturated value: 0.3421\n", + "Final response: 48894.4353\n", + "Raw spend: 52707.754927632726\n", + "After adstock: 52708.08826096606\n", + "After hill transform: 0.34214024104761176\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,738.23\n", + "Adstocked value: 4,738.56\n", + "Saturated value: 0.0159\n", + "Final response: 1069.1465\n", + "Raw spend: 4738.225963782237\n", + "After adstock: 4738.55929711557\n", + "After hill transform: 0.01591571174932895\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717943490412\n", + "After adstock: 7648.894414078647\n", + "After hill transform: 0.34758063710768017\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,961.89\n", + "Adstocked value: 12,963.11\n", + "Saturated value: 0.0005\n", + "Final response: 255.6575\n", + "Raw spend: 12961.88930934029\n", + "After adstock: 12963.111531562512\n", + "After hill transform: 0.00047331971560028984\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,707.75\n", + "Adstocked value: 52,708.09\n", + "Saturated value: 0.3421\n", + "Final response: 48894.4353\n", + "Raw spend: 52707.754927632726\n", + "After adstock: 52708.08826096606\n", + "After hill transform: 0.34214024104761176\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,738.23\n", + "Adstocked value: 4,738.56\n", + "Saturated value: 0.0159\n", + "Final response: 1069.1465\n", + "Raw spend: 4738.225963767336\n", + "After adstock: 4738.559297100669\n", + "After hill transform: 0.015915711749199285\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717943505313\n", + "After adstock: 7648.894414093548\n", + "After hill transform: 0.34758063710890624\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,726.41\n", + "Adstocked value: 12,727.64\n", + "Saturated value: 0.0004\n", + "Final response: 241.9980\n", + "Raw spend: 12726.412927132884\n", + "After adstock: 12727.635149355106\n", + "After hill transform: 0.0004480308451614117\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,626.25\n", + "Adstocked value: 52,626.58\n", + "Saturated value: 0.3419\n", + "Final response: 48865.2464\n", + "Raw spend: 52626.25116723375\n", + "After adstock: 52626.584500567085\n", + "After hill transform: 0.34193599081086135\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,055.21\n", + "Adstocked value: 5,055.54\n", + "Saturated value: 0.0188\n", + "Final response: 1264.1107\n", + "Raw spend: 5055.206129142266\n", + "After adstock: 5055.539462475599\n", + "After hill transform: 0.018818022298374974\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717920721861\n", + "After adstock: 7648.894391310097\n", + "After hill transform: 0.34758063523424426\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,726.41\n", + "Adstocked value: 12,727.64\n", + "Saturated value: 0.0004\n", + "Final response: 241.9980\n", + "Raw spend: 12726.412927147785\n", + "After adstock: 12727.635149370008\n", + "After hill transform: 0.00044803084516298287\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,626.25\n", + "Adstocked value: 52,626.58\n", + "Saturated value: 0.3419\n", + "Final response: 48865.2464\n", + "Raw spend: 52626.25116723375\n", + "After adstock: 52626.584500567085\n", + "After hill transform: 0.34193599081086135\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,055.21\n", + "Adstocked value: 5,055.54\n", + "Saturated value: 0.0188\n", + "Final response: 1264.1107\n", + "Raw spend: 5055.206129142266\n", + "After adstock: 5055.539462475599\n", + "After hill transform: 0.018818022298374974\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717920721861\n", + "After adstock: 7648.894391310097\n", + "After hill transform: 0.34758063523424426\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,726.41\n", + "Adstocked value: 12,727.64\n", + "Saturated value: 0.0004\n", + "Final response: 241.9980\n", + "Raw spend: 12726.412927132884\n", + "After adstock: 12727.635149355106\n", + "After hill transform: 0.0004480308451614117\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,626.25\n", + "Adstocked value: 52,626.58\n", + "Saturated value: 0.3419\n", + "Final response: 48865.2464\n", + "Raw spend: 52626.25116724865\n", + "After adstock: 52626.58450058199\n", + "After hill transform: 0.3419359908108987\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,055.21\n", + "Adstocked value: 5,055.54\n", + "Saturated value: 0.0188\n", + "Final response: 1264.1107\n", + "Raw spend: 5055.206129142266\n", + "After adstock: 5055.539462475599\n", + "After hill transform: 0.018818022298374974\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717920721861\n", + "After adstock: 7648.894391310097\n", + "After hill transform: 0.34758063523424426\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,726.41\n", + "Adstocked value: 12,727.64\n", + "Saturated value: 0.0004\n", + "Final response: 241.9980\n", + "Raw spend: 12726.412927132884\n", + "After adstock: 12727.635149355106\n", + "After hill transform: 0.0004480308451614117\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,626.25\n", + "Adstocked value: 52,626.58\n", + "Saturated value: 0.3419\n", + "Final response: 48865.2464\n", + "Raw spend: 52626.25116723375\n", + "After adstock: 52626.584500567085\n", + "After hill transform: 0.34193599081086135\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,055.21\n", + "Adstocked value: 5,055.54\n", + "Saturated value: 0.0188\n", + "Final response: 1264.1107\n", + "Raw spend: 5055.206129157167\n", + "After adstock: 5055.5394624905\n", + "After hill transform: 0.018818022298518245\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717920721861\n", + "After adstock: 7648.894391310097\n", + "After hill transform: 0.34758063523424426\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,726.41\n", + "Adstocked value: 12,727.64\n", + "Saturated value: 0.0004\n", + "Final response: 241.9980\n", + "Raw spend: 12726.412927132884\n", + "After adstock: 12727.635149355106\n", + "After hill transform: 0.0004480308451614117\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,626.25\n", + "Adstocked value: 52,626.58\n", + "Saturated value: 0.3419\n", + "Final response: 48865.2464\n", + "Raw spend: 52626.25116723375\n", + "After adstock: 52626.584500567085\n", + "After hill transform: 0.34193599081086135\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,055.21\n", + "Adstocked value: 5,055.54\n", + "Saturated value: 0.0188\n", + "Final response: 1264.1107\n", + "Raw spend: 5055.206129142266\n", + "After adstock: 5055.539462475599\n", + "After hill transform: 0.018818022298374974\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717920736763\n", + "After adstock: 7648.894391324998\n", + "After hill transform: 0.3475806352354704\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,382.41\n", + "Adstocked value: 11,383.63\n", + "Saturated value: 0.0003\n", + "Final response: 173.2328\n", + "Raw spend: 11382.405390924807\n", + "After adstock: 11383.62761314703\n", + "After hill transform: 0.00032072011086400106\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,161.06\n", + "Adstocked value: 52,161.39\n", + "Saturated value: 0.3408\n", + "Final response: 48697.9393\n", + "Raw spend: 52161.05942285013\n", + "After adstock: 52161.392756183464\n", + "After hill transform: 0.340765254698592\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 6,864.41\n", + "Adstocked value: 6,864.74\n", + "Saturated value: 0.0411\n", + "Final response: 2764.0153\n", + "Raw spend: 6864.405539688663\n", + "After adstock: 6864.738873021996\n", + "After hill transform: 0.04114615974337694\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1369\n", + "Raw spend: 7648.717790767175\n", + "After adstock: 7648.89426135541\n", + "After hill transform: 0.34758062454134653\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,592.01\n", + "Adstocked value: 12,593.23\n", + "Saturated value: 0.0004\n", + "Final response: 234.4241\n", + "Raw spend: 12592.012173512076\n", + "After adstock: 12593.234395734298\n", + "After hill transform: 0.00043400858832023795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,579.73\n", + "Adstocked value: 52,580.07\n", + "Saturated value: 0.3418\n", + "Final response: 48848.5700\n", + "Raw spend: 52579.73199279539\n", + "After adstock: 52580.06532612872\n", + "After hill transform: 0.3418192971852706\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,236.13\n", + "Adstocked value: 5,236.46\n", + "Saturated value: 0.0206\n", + "Final response: 1384.1814\n", + "Raw spend: 5236.126070196906\n", + "After adstock: 5236.459403530239\n", + "After hill transform: 0.02060543965844613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717907726393\n", + "After adstock: 7648.894378314628\n", + "After hill transform: 0.3475806341649545\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,592.01\n", + "Adstocked value: 12,593.23\n", + "Saturated value: 0.0004\n", + "Final response: 234.4241\n", + "Raw spend: 12592.012173526977\n", + "After adstock: 12593.2343957492\n", + "After hill transform: 0.0004340085883217762\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,579.73\n", + "Adstocked value: 52,580.07\n", + "Saturated value: 0.3418\n", + "Final response: 48848.5700\n", + "Raw spend: 52579.73199279539\n", + "After adstock: 52580.06532612872\n", + "After hill transform: 0.3418192971852706\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,236.13\n", + "Adstocked value: 5,236.46\n", + "Saturated value: 0.0206\n", + "Final response: 1384.1814\n", + "Raw spend: 5236.126070196906\n", + "After adstock: 5236.459403530239\n", + "After hill transform: 0.02060543965844613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717907726393\n", + "After adstock: 7648.894378314628\n", + "After hill transform: 0.3475806341649545\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,592.01\n", + "Adstocked value: 12,593.23\n", + "Saturated value: 0.0004\n", + "Final response: 234.4241\n", + "Raw spend: 12592.012173512076\n", + "After adstock: 12593.234395734298\n", + "After hill transform: 0.00043400858832023795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,579.73\n", + "Adstocked value: 52,580.07\n", + "Saturated value: 0.3418\n", + "Final response: 48848.5700\n", + "Raw spend: 52579.73199281029\n", + "After adstock: 52580.065326143624\n", + "After hill transform: 0.34181929718530796\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,236.13\n", + "Adstocked value: 5,236.46\n", + "Saturated value: 0.0206\n", + "Final response: 1384.1814\n", + "Raw spend: 5236.126070196906\n", + "After adstock: 5236.459403530239\n", + "After hill transform: 0.02060543965844613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717907726393\n", + "After adstock: 7648.894378314628\n", + "After hill transform: 0.3475806341649545\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,592.01\n", + "Adstocked value: 12,593.23\n", + "Saturated value: 0.0004\n", + "Final response: 234.4241\n", + "Raw spend: 12592.012173512076\n", + "After adstock: 12593.234395734298\n", + "After hill transform: 0.00043400858832023795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,579.73\n", + "Adstocked value: 52,580.07\n", + "Saturated value: 0.3418\n", + "Final response: 48848.5700\n", + "Raw spend: 52579.73199279539\n", + "After adstock: 52580.06532612872\n", + "After hill transform: 0.3418192971852706\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,236.13\n", + "Adstocked value: 5,236.46\n", + "Saturated value: 0.0206\n", + "Final response: 1384.1814\n", + "Raw spend: 5236.126070211807\n", + "After adstock: 5236.45940354514\n", + "After hill transform: 0.02060543965859732\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717907726393\n", + "After adstock: 7648.894378314628\n", + "After hill transform: 0.3475806341649545\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,592.01\n", + "Adstocked value: 12,593.23\n", + "Saturated value: 0.0004\n", + "Final response: 234.4241\n", + "Raw spend: 12592.012173512076\n", + "After adstock: 12593.234395734298\n", + "After hill transform: 0.00043400858832023795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,579.73\n", + "Adstocked value: 52,580.07\n", + "Saturated value: 0.3418\n", + "Final response: 48848.5700\n", + "Raw spend: 52579.73199279539\n", + "After adstock: 52580.06532612872\n", + "After hill transform: 0.3418192971852706\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,236.13\n", + "Adstocked value: 5,236.46\n", + "Saturated value: 0.0206\n", + "Final response: 1384.1814\n", + "Raw spend: 5236.126070196906\n", + "After adstock: 5236.459403530239\n", + "After hill transform: 0.02060543965844613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717907741294\n", + "After adstock: 7648.894378329529\n", + "After hill transform: 0.34758063416618057\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 9,319.31\n", + "Adstocked value: 9,320.53\n", + "Saturated value: 0.0002\n", + "Final response: 95.1627\n", + "Raw spend: 9319.30958398429\n", + "After adstock: 9320.531806206513\n", + "After hill transform: 0.00017618259467395384\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 51,446.97\n", + "Adstocked value: 51,447.31\n", + "Saturated value: 0.3390\n", + "Final response: 48438.7418\n", + "Raw spend: 51446.974787873136\n", + "After adstock: 51447.30812120647\n", + "After hill transform: 0.3389515122484426\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,641.59\n", + "Adstocked value: 9,641.92\n", + "Saturated value: 0.0950\n", + "Final response: 6380.4538\n", + "Raw spend: 9641.586181089742\n", + "After adstock: 9641.919514423076\n", + "After hill transform: 0.09498180866702245\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1364\n", + "Raw spend: 7648.717591283387\n", + "After adstock: 7648.894061871622\n", + "After hill transform: 0.3475806081274734\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,264.74\n", + "Adstocked value: 12,265.96\n", + "Saturated value: 0.0004\n", + "Final response: 216.6449\n", + "Raw spend: 12264.741914559298\n", + "After adstock: 12265.96413678152\n", + "After hill transform: 0.00040109250751084897\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,466.46\n", + "Adstocked value: 52,466.79\n", + "Saturated value: 0.3415\n", + "Final response: 48807.9121\n", + "Raw spend: 52466.45627230316\n", + "After adstock: 52466.7896056365\n", + "After hill transform: 0.3415347923290328\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,676.67\n", + "Adstocked value: 5,677.01\n", + "Saturated value: 0.0254\n", + "Final response: 1703.8524\n", + "Raw spend: 5676.6720812861895\n", + "After adstock: 5677.0054146195225\n", + "After hill transform: 0.025364179957238244\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.7178760820925\n", + "After adstock: 7648.894346670328\n", + "After hill transform: 0.3475806315612064\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,264.74\n", + "Adstocked value: 12,265.96\n", + "Saturated value: 0.0004\n", + "Final response: 216.6449\n", + "Raw spend: 12264.741914574199\n", + "After adstock: 12265.964136796421\n", + "After hill transform: 0.00040109250751230847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,466.46\n", + "Adstocked value: 52,466.79\n", + "Saturated value: 0.3415\n", + "Final response: 48807.9121\n", + "Raw spend: 52466.45627230316\n", + "After adstock: 52466.7896056365\n", + "After hill transform: 0.3415347923290328\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,676.67\n", + "Adstocked value: 5,677.01\n", + "Saturated value: 0.0254\n", + "Final response: 1703.8524\n", + "Raw spend: 5676.6720812861895\n", + "After adstock: 5677.0054146195225\n", + "After hill transform: 0.025364179957238244\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.7178760820925\n", + "After adstock: 7648.894346670328\n", + "After hill transform: 0.3475806315612064\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,264.74\n", + "Adstocked value: 12,265.96\n", + "Saturated value: 0.0004\n", + "Final response: 216.6449\n", + "Raw spend: 12264.741914559298\n", + "After adstock: 12265.96413678152\n", + "After hill transform: 0.00040109250751084897\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,466.46\n", + "Adstocked value: 52,466.79\n", + "Saturated value: 0.3415\n", + "Final response: 48807.9121\n", + "Raw spend: 52466.456272318064\n", + "After adstock: 52466.7896056514\n", + "After hill transform: 0.3415347923290702\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,676.67\n", + "Adstocked value: 5,677.01\n", + "Saturated value: 0.0254\n", + "Final response: 1703.8524\n", + "Raw spend: 5676.6720812861895\n", + "After adstock: 5677.0054146195225\n", + "After hill transform: 0.025364179957238244\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.7178760820925\n", + "After adstock: 7648.894346670328\n", + "After hill transform: 0.3475806315612064\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,264.74\n", + "Adstocked value: 12,265.96\n", + "Saturated value: 0.0004\n", + "Final response: 216.6449\n", + "Raw spend: 12264.741914559298\n", + "After adstock: 12265.96413678152\n", + "After hill transform: 0.00040109250751084897\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,466.46\n", + "Adstocked value: 52,466.79\n", + "Saturated value: 0.3415\n", + "Final response: 48807.9121\n", + "Raw spend: 52466.45627230316\n", + "After adstock: 52466.7896056365\n", + "After hill transform: 0.3415347923290328\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,676.67\n", + "Adstocked value: 5,677.01\n", + "Saturated value: 0.0254\n", + "Final response: 1703.8524\n", + "Raw spend: 5676.672081301091\n", + "After adstock: 5677.005414634424\n", + "After hill transform: 0.025364179957409062\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.7178760820925\n", + "After adstock: 7648.894346670328\n", + "After hill transform: 0.3475806315612064\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,264.74\n", + "Adstocked value: 12,265.96\n", + "Saturated value: 0.0004\n", + "Final response: 216.6449\n", + "Raw spend: 12264.741914559298\n", + "After adstock: 12265.96413678152\n", + "After hill transform: 0.00040109250751084897\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,466.46\n", + "Adstocked value: 52,466.79\n", + "Saturated value: 0.3415\n", + "Final response: 48807.9121\n", + "Raw spend: 52466.45627230316\n", + "After adstock: 52466.7896056365\n", + "After hill transform: 0.3415347923290328\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,676.67\n", + "Adstocked value: 5,677.01\n", + "Saturated value: 0.0254\n", + "Final response: 1703.8524\n", + "Raw spend: 5676.6720812861895\n", + "After adstock: 5677.0054146195225\n", + "After hill transform: 0.025364179957238244\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717876096994\n", + "After adstock: 7648.894346685229\n", + "After hill transform: 0.3475806315624325\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 9,319.31\n", + "Adstocked value: 9,320.53\n", + "Saturated value: 0.0002\n", + "Final response: 95.1627\n", + "Raw spend: 9319.309592282512\n", + "After adstock: 9320.531814504735\n", + "After hill transform: 0.00017618259514391477\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 51,446.97\n", + "Adstocked value: 51,447.31\n", + "Saturated value: 0.3390\n", + "Final response: 48438.7418\n", + "Raw spend: 51446.97477894387\n", + "After adstock: 51447.308112277206\n", + "After hill transform: 0.33895151222563524\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,641.59\n", + "Adstocked value: 9,641.92\n", + "Saturated value: 0.0950\n", + "Final response: 6380.4538\n", + "Raw spend: 9641.586181089742\n", + "After adstock: 9641.919514423076\n", + "After hill transform: 0.09498180866702245\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1364\n", + "Raw spend: 7648.71759128106\n", + "After adstock: 7648.894061869295\n", + "After hill transform: 0.34758060812728186\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,970.20\n", + "Adstocked value: 11,971.42\n", + "Saturated value: 0.0004\n", + "Final response: 201.4320\n", + "Raw spend: 11970.198682331618\n", + "After adstock: 11971.420904553841\n", + "After hill transform: 0.00037292762160084036\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,364.51\n", + "Adstocked value: 52,364.84\n", + "Saturated value: 0.3413\n", + "Final response: 48771.2588\n", + "Raw spend: 52364.508122967236\n", + "After adstock: 52364.84145630057\n", + "After hill transform: 0.34127831006641035\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 6,073.16\n", + "Adstocked value: 6,073.50\n", + "Saturated value: 0.0301\n", + "Final response: 2025.2564\n", + "Raw spend: 6073.163491266545\n", + "After adstock: 6073.496824599878\n", + "After hill transform: 0.030148720378842735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1370\n", + "Raw spend: 7648.717847601989\n", + "After adstock: 7648.894318190224\n", + "After hill transform: 0.34758062921781396\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,235.29\n", + "Adstocked value: 12,236.51\n", + "Saturated value: 0.0004\n", + "Final response: 215.0903\n", + "Raw spend: 12235.28759133653\n", + "After adstock: 12236.509813558752\n", + "After hill transform: 0.0003982143914496236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,456.26\n", + "Adstocked value: 52,456.59\n", + "Saturated value: 0.3415\n", + "Final response: 48804.2494\n", + "Raw spend: 52456.26145736957\n", + "After adstock: 52456.594790702904\n", + "After hill transform: 0.3415091623676293\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,716.32\n", + "Adstocked value: 5,716.65\n", + "Saturated value: 0.0258\n", + "Final response: 1734.5451\n", + "Raw spend: 5716.321222284225\n", + "After adstock: 5716.654555617558\n", + "After hill transform: 0.02582108345440908\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717873234083\n", + "After adstock: 7648.894343822318\n", + "After hill transform: 0.3475806313268672\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,235.29\n", + "Adstocked value: 12,236.51\n", + "Saturated value: 0.0004\n", + "Final response: 215.0903\n", + "Raw spend: 12235.28759135143\n", + "After adstock: 12236.509813573653\n", + "After hill transform: 0.00039821439145107623\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,456.26\n", + "Adstocked value: 52,456.59\n", + "Saturated value: 0.3415\n", + "Final response: 48804.2494\n", + "Raw spend: 52456.26145736957\n", + "After adstock: 52456.594790702904\n", + "After hill transform: 0.3415091623676293\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,716.32\n", + "Adstocked value: 5,716.65\n", + "Saturated value: 0.0258\n", + "Final response: 1734.5451\n", + "Raw spend: 5716.321222284225\n", + "After adstock: 5716.654555617558\n", + "After hill transform: 0.02582108345440908\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717873234083\n", + "After adstock: 7648.894343822318\n", + "After hill transform: 0.3475806313268672\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,235.29\n", + "Adstocked value: 12,236.51\n", + "Saturated value: 0.0004\n", + "Final response: 215.0903\n", + "Raw spend: 12235.28759133653\n", + "After adstock: 12236.509813558752\n", + "After hill transform: 0.0003982143914496236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,456.26\n", + "Adstocked value: 52,456.59\n", + "Saturated value: 0.3415\n", + "Final response: 48804.2494\n", + "Raw spend: 52456.26145738447\n", + "After adstock: 52456.594790717805\n", + "After hill transform: 0.3415091623676667\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,716.32\n", + "Adstocked value: 5,716.65\n", + "Saturated value: 0.0258\n", + "Final response: 1734.5451\n", + "Raw spend: 5716.321222284225\n", + "After adstock: 5716.654555617558\n", + "After hill transform: 0.02582108345440908\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717873234083\n", + "After adstock: 7648.894343822318\n", + "After hill transform: 0.3475806313268672\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,235.29\n", + "Adstocked value: 12,236.51\n", + "Saturated value: 0.0004\n", + "Final response: 215.0903\n", + "Raw spend: 12235.28759133653\n", + "After adstock: 12236.509813558752\n", + "After hill transform: 0.0003982143914496236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,456.26\n", + "Adstocked value: 52,456.59\n", + "Saturated value: 0.3415\n", + "Final response: 48804.2494\n", + "Raw spend: 52456.26145736957\n", + "After adstock: 52456.594790702904\n", + "After hill transform: 0.3415091623676293\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,716.32\n", + "Adstocked value: 5,716.65\n", + "Saturated value: 0.0258\n", + "Final response: 1734.5451\n", + "Raw spend: 5716.321222299126\n", + "After adstock: 5716.654555632459\n", + "After hill transform: 0.02582108345458169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717873234083\n", + "After adstock: 7648.894343822318\n", + "After hill transform: 0.3475806313268672\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,235.29\n", + "Adstocked value: 12,236.51\n", + "Saturated value: 0.0004\n", + "Final response: 215.0903\n", + "Raw spend: 12235.28759133653\n", + "After adstock: 12236.509813558752\n", + "After hill transform: 0.0003982143914496236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,456.26\n", + "Adstocked value: 52,456.59\n", + "Saturated value: 0.3415\n", + "Final response: 48804.2494\n", + "Raw spend: 52456.26145736957\n", + "After adstock: 52456.594790702904\n", + "After hill transform: 0.3415091623676293\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,716.32\n", + "Adstocked value: 5,716.65\n", + "Saturated value: 0.0258\n", + "Final response: 1734.5451\n", + "Raw spend: 5716.321222284225\n", + "After adstock: 5716.654555617558\n", + "After hill transform: 0.02582108345440908\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717873248984\n", + "After adstock: 7648.894343837219\n", + "After hill transform: 0.3475806313280933\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 9,319.31\n", + "Adstocked value: 9,320.53\n", + "Saturated value: 0.0002\n", + "Final response: 95.1628\n", + "Raw spend: 9319.31067447001\n", + "After adstock: 9320.532896692233\n", + "After hill transform: 0.000176182656432451\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 51,446.97\n", + "Adstocked value: 51,447.31\n", + "Saturated value: 0.3390\n", + "Final response: 48438.7414\n", + "Raw spend: 51446.97369762722\n", + "After adstock: 51447.307030960554\n", + "After hill transform: 0.33895150946370894\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,641.59\n", + "Adstocked value: 9,641.92\n", + "Saturated value: 0.0950\n", + "Final response: 6380.4538\n", + "Raw spend: 9641.586181089742\n", + "After adstock: 9641.919514423076\n", + "After hill transform: 0.09498180866702245\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1364\n", + "Raw spend: 7648.717590994009\n", + "After adstock: 7648.894061582244\n", + "After hill transform: 0.3475806081036628\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,943.69\n", + "Adstocked value: 11,944.91\n", + "Saturated value: 0.0004\n", + "Final response: 200.0988\n", + "Raw spend: 11943.689899649878\n", + "After adstock: 11944.912121872101\n", + "After hill transform: 0.00037045943373094516\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,355.33\n", + "Adstocked value: 52,355.67\n", + "Saturated value: 0.3413\n", + "Final response: 48767.9571\n", + "Raw spend: 52355.33268139533\n", + "After adstock: 52355.66601472867\n", + "After hill transform: 0.3412552064610202\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 6,108.85\n", + "Adstocked value: 6,109.18\n", + "Saturated value: 0.0306\n", + "Final response: 2055.7689\n", + "Raw spend: 6108.847718164777\n", + "After adstock: 6109.18105149811\n", + "After hill transform: 0.03060294058899197\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1370\n", + "Raw spend: 7648.7178450100755\n", + "After adstock: 7648.894315598311\n", + "After hill transform: 0.34758062900454684\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,206.13\n", + "Adstocked value: 12,207.35\n", + "Saturated value: 0.0004\n", + "Final response: 213.5586\n", + "Raw spend: 12206.127822167864\n", + "After adstock: 12207.350044390087\n", + "After hill transform: 0.0003953786343041392\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,446.17\n", + "Adstocked value: 52,446.50\n", + "Saturated value: 0.3415\n", + "Final response: 48800.6227\n", + "Raw spend: 52446.168579772144\n", + "After adstock: 52446.50191310548\n", + "After hill transform: 0.3414837846838416\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,755.57\n", + "Adstocked value: 5,755.91\n", + "Saturated value: 0.0263\n", + "Final response: 1765.2464\n", + "Raw spend: 5755.57387187228\n", + "After adstock: 5755.907205205613\n", + "After hill transform: 0.026278114003745884\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717870411682\n", + "After adstock: 7648.894340999917\n", + "After hill transform: 0.34758063109463516\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,206.13\n", + "Adstocked value: 12,207.35\n", + "Saturated value: 0.0004\n", + "Final response: 213.5586\n", + "Raw spend: 12206.127822182765\n", + "After adstock: 12207.350044404988\n", + "After hill transform: 0.0003953786343055849\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,446.17\n", + "Adstocked value: 52,446.50\n", + "Saturated value: 0.3415\n", + "Final response: 48800.6227\n", + "Raw spend: 52446.168579772144\n", + "After adstock: 52446.50191310548\n", + "After hill transform: 0.3414837846838416\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,755.57\n", + "Adstocked value: 5,755.91\n", + "Saturated value: 0.0263\n", + "Final response: 1765.2464\n", + "Raw spend: 5755.57387187228\n", + "After adstock: 5755.907205205613\n", + "After hill transform: 0.026278114003745884\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717870411682\n", + "After adstock: 7648.894340999917\n", + "After hill transform: 0.34758063109463516\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,206.13\n", + "Adstocked value: 12,207.35\n", + "Saturated value: 0.0004\n", + "Final response: 213.5586\n", + "Raw spend: 12206.127822167864\n", + "After adstock: 12207.350044390087\n", + "After hill transform: 0.0003953786343041392\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,446.17\n", + "Adstocked value: 52,446.50\n", + "Saturated value: 0.3415\n", + "Final response: 48800.6227\n", + "Raw spend: 52446.168579787045\n", + "After adstock: 52446.50191312038\n", + "After hill transform: 0.3414837846838791\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,755.57\n", + "Adstocked value: 5,755.91\n", + "Saturated value: 0.0263\n", + "Final response: 1765.2464\n", + "Raw spend: 5755.57387187228\n", + "After adstock: 5755.907205205613\n", + "After hill transform: 0.026278114003745884\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717870411682\n", + "After adstock: 7648.894340999917\n", + "After hill transform: 0.34758063109463516\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,206.13\n", + "Adstocked value: 12,207.35\n", + "Saturated value: 0.0004\n", + "Final response: 213.5586\n", + "Raw spend: 12206.127822167864\n", + "After adstock: 12207.350044390087\n", + "After hill transform: 0.0003953786343041392\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,446.17\n", + "Adstocked value: 52,446.50\n", + "Saturated value: 0.3415\n", + "Final response: 48800.6227\n", + "Raw spend: 52446.168579772144\n", + "After adstock: 52446.50191310548\n", + "After hill transform: 0.3414837846838416\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,755.57\n", + "Adstocked value: 5,755.91\n", + "Saturated value: 0.0263\n", + "Final response: 1765.2464\n", + "Raw spend: 5755.573871887181\n", + "After adstock: 5755.907205220514\n", + "After hill transform: 0.026278114003920272\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717870411682\n", + "After adstock: 7648.894340999917\n", + "After hill transform: 0.34758063109463516\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,206.13\n", + "Adstocked value: 12,207.35\n", + "Saturated value: 0.0004\n", + "Final response: 213.5586\n", + "Raw spend: 12206.127822167864\n", + "After adstock: 12207.350044390087\n", + "After hill transform: 0.0003953786343041392\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,446.17\n", + "Adstocked value: 52,446.50\n", + "Saturated value: 0.3415\n", + "Final response: 48800.6227\n", + "Raw spend: 52446.168579772144\n", + "After adstock: 52446.50191310548\n", + "After hill transform: 0.3414837846838416\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,755.57\n", + "Adstocked value: 5,755.91\n", + "Saturated value: 0.0263\n", + "Final response: 1765.2464\n", + "Raw spend: 5755.57387187228\n", + "After adstock: 5755.907205205613\n", + "After hill transform: 0.026278114003745884\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717870426583\n", + "After adstock: 7648.894341014819\n", + "After hill transform: 0.3475806310958613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 9,319.32\n", + "Adstocked value: 9,320.54\n", + "Saturated value: 0.0002\n", + "Final response: 95.1629\n", + "Raw spend: 9319.315797171188\n", + "After adstock: 9320.53801939341\n", + "After hill transform: 0.00017618294655136817\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 51,446.97\n", + "Adstocked value: 51,447.30\n", + "Saturated value: 0.3390\n", + "Final response: 48438.7395\n", + "Raw spend: 51446.968576332554\n", + "After adstock: 51447.30190966589\n", + "After hill transform: 0.338951496382768\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,641.59\n", + "Adstocked value: 9,641.92\n", + "Saturated value: 0.0950\n", + "Final response: 6380.4538\n", + "Raw spend: 9641.586181089742\n", + "After adstock: 9641.919514423076\n", + "After hill transform: 0.09498180866702245\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1364\n", + "Raw spend: 7648.717589634668\n", + "After adstock: 7648.894060222903\n", + "After hill transform: 0.3475806079918139\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,917.45\n", + "Adstocked value: 11,918.67\n", + "Saturated value: 0.0004\n", + "Final response: 198.7848\n", + "Raw spend: 11917.446619668197\n", + "After adstock: 11918.66884189042\n", + "After hill transform: 0.00036802670345596446\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,346.25\n", + "Adstocked value: 52,346.58\n", + "Saturated value: 0.3412\n", + "Final response: 48764.6879\n", + "Raw spend: 52346.24857942818\n", + "After adstock: 52346.58191276152\n", + "After hill transform: 0.3412323296009685\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 6,144.18\n", + "Adstocked value: 6,144.51\n", + "Saturated value: 0.0311\n", + "Final response: 2086.2357\n", + "Raw spend: 6144.175102794026\n", + "After adstock: 6144.508436127359\n", + "After hill transform: 0.031056480701268097\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1370\n", + "Raw spend: 7648.717842333981\n", + "After adstock: 7648.894312922216\n", + "After hill transform: 0.3475806287843531\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,177.26\n", + "Adstocked value: 12,178.48\n", + "Saturated value: 0.0004\n", + "Final response: 212.0494\n", + "Raw spend: 12177.259701917897\n", + "After adstock: 12178.48192414012\n", + "After hill transform: 0.00039258451478078996\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,436.18\n", + "Adstocked value: 52,436.51\n", + "Saturated value: 0.3415\n", + "Final response: 48797.0317\n", + "Raw spend: 52436.176579737745\n", + "After adstock: 52436.50991307108\n", + "After hill transform: 0.34145865673154846\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,794.43\n", + "Adstocked value: 5,794.77\n", + "Saturated value: 0.0267\n", + "Final response: 1795.9504\n", + "Raw spend: 5794.4339949644545\n", + "After adstock: 5794.767328297788\n", + "After hill transform: 0.026735185088263266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717867603912\n", + "After adstock: 7648.894338192147\n", + "After hill transform: 0.34758063086360697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,203.24\n", + "Adstocked value: 12,204.46\n", + "Saturated value: 0.0004\n", + "Final response: 213.4074\n", + "Raw spend: 12203.241010142867\n", + "After adstock: 12204.46323236509\n", + "After hill transform: 0.00039509862849140153\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,445.17\n", + "Adstocked value: 52,445.50\n", + "Saturated value: 0.3415\n", + "Final response: 48800.2636\n", + "Raw spend: 52445.169379768704\n", + "After adstock: 52445.50271310204\n", + "After hill transform: 0.3414812720639929\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,759.46\n", + "Adstocked value: 5,759.79\n", + "Saturated value: 0.0263\n", + "Final response: 1768.3029\n", + "Raw spend: 5759.459884181497\n", + "After adstock: 5759.79321751483\n", + "After hill transform: 0.026323614534646857\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717870130905\n", + "After adstock: 7648.89434071914\n", + "After hill transform: 0.3475806310715323\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,203.24\n", + "Adstocked value: 12,204.46\n", + "Saturated value: 0.0004\n", + "Final response: 213.4074\n", + "Raw spend: 12203.241010157768\n", + "After adstock: 12204.46323237999\n", + "After hill transform: 0.0003950986284928465\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,445.17\n", + "Adstocked value: 52,445.50\n", + "Saturated value: 0.3415\n", + "Final response: 48800.2636\n", + "Raw spend: 52445.169379768704\n", + "After adstock: 52445.50271310204\n", + "After hill transform: 0.3414812720639929\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,759.46\n", + "Adstocked value: 5,759.79\n", + "Saturated value: 0.0263\n", + "Final response: 1768.3029\n", + "Raw spend: 5759.459884181497\n", + "After adstock: 5759.79321751483\n", + "After hill transform: 0.026323614534646857\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717870130905\n", + "After adstock: 7648.89434071914\n", + "After hill transform: 0.3475806310715323\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,203.24\n", + "Adstocked value: 12,204.46\n", + "Saturated value: 0.0004\n", + "Final response: 213.4074\n", + "Raw spend: 12203.241010142867\n", + "After adstock: 12204.46323236509\n", + "After hill transform: 0.00039509862849140153\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,445.17\n", + "Adstocked value: 52,445.50\n", + "Saturated value: 0.3415\n", + "Final response: 48800.2636\n", + "Raw spend: 52445.169379783605\n", + "After adstock: 52445.50271311694\n", + "After hill transform: 0.34148127206403045\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,759.46\n", + "Adstocked value: 5,759.79\n", + "Saturated value: 0.0263\n", + "Final response: 1768.3029\n", + "Raw spend: 5759.459884181497\n", + "After adstock: 5759.79321751483\n", + "After hill transform: 0.026323614534646857\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717870130905\n", + "After adstock: 7648.89434071914\n", + "After hill transform: 0.3475806310715323\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,203.24\n", + "Adstocked value: 12,204.46\n", + "Saturated value: 0.0004\n", + "Final response: 213.4074\n", + "Raw spend: 12203.241010142867\n", + "After adstock: 12204.46323236509\n", + "After hill transform: 0.00039509862849140153\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,445.17\n", + "Adstocked value: 52,445.50\n", + "Saturated value: 0.3415\n", + "Final response: 48800.2636\n", + "Raw spend: 52445.169379768704\n", + "After adstock: 52445.50271310204\n", + "After hill transform: 0.3414812720639929\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,759.46\n", + "Adstocked value: 5,759.79\n", + "Saturated value: 0.0263\n", + "Final response: 1768.3029\n", + "Raw spend: 5759.459884196398\n", + "After adstock: 5759.793217529731\n", + "After hill transform: 0.02632361453482142\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717870130905\n", + "After adstock: 7648.89434071914\n", + "After hill transform: 0.3475806310715323\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,203.24\n", + "Adstocked value: 12,204.46\n", + "Saturated value: 0.0004\n", + "Final response: 213.4074\n", + "Raw spend: 12203.241010142867\n", + "After adstock: 12204.46323236509\n", + "After hill transform: 0.00039509862849140153\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,445.17\n", + "Adstocked value: 52,445.50\n", + "Saturated value: 0.3415\n", + "Final response: 48800.2636\n", + "Raw spend: 52445.169379768704\n", + "After adstock: 52445.50271310204\n", + "After hill transform: 0.3414812720639929\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,759.46\n", + "Adstocked value: 5,759.79\n", + "Saturated value: 0.0263\n", + "Final response: 1768.3029\n", + "Raw spend: 5759.459884181497\n", + "After adstock: 5759.79321751483\n", + "After hill transform: 0.026323614534646857\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717870145806\n", + "After adstock: 7648.894340734041\n", + "After hill transform: 0.34758063107275844\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 9,319.32\n", + "Adstocked value: 9,320.54\n", + "Saturated value: 0.0002\n", + "Final response: 95.1629\n", + "Raw spend: 9319.315838081788\n", + "After adstock: 9320.53806030401\n", + "After hill transform: 0.00017618294886829922\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 51,446.97\n", + "Adstocked value: 51,447.30\n", + "Saturated value: 0.3390\n", + "Final response: 48438.7395\n", + "Raw spend: 51446.968531950006\n", + "After adstock: 51447.30186528334\n", + "After hill transform: 0.33895149626940496\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,641.59\n", + "Adstocked value: 9,641.92\n", + "Saturated value: 0.0950\n", + "Final response: 6380.4538\n", + "Raw spend: 9641.586181089742\n", + "After adstock: 9641.919514423076\n", + "After hill transform: 0.09498180866702245\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1364\n", + "Raw spend: 7648.717589623125\n", + "After adstock: 7648.89406021136\n", + "After hill transform: 0.34758060799086404\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,914.85\n", + "Adstocked value: 11,916.07\n", + "Saturated value: 0.0004\n", + "Final response: 198.6550\n", + "Raw spend: 11914.848492936759\n", + "After adstock: 11916.070715158981\n", + "After hill transform: 0.0003677864395478845\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,345.35\n", + "Adstocked value: 52,345.68\n", + "Saturated value: 0.3412\n", + "Final response: 48764.3642\n", + "Raw spend: 52345.34929498684\n", + "After adstock: 52345.68262832017\n", + "After hill transform: 0.34123006472098183\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 6,147.67\n", + "Adstocked value: 6,148.01\n", + "Saturated value: 0.0311\n", + "Final response: 2089.2660\n", + "Raw spend: 6147.672513872321\n", + "After adstock: 6148.005847205654\n", + "After hill transform: 0.03110159037836923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1370\n", + "Raw spend: 7648.7178420801265\n", + "After adstock: 7648.894312668362\n", + "After hill transform: 0.3475806287634655\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,174.40\n", + "Adstocked value: 12,175.62\n", + "Saturated value: 0.0004\n", + "Final response: 211.9004\n", + "Raw spend: 12174.401758422257\n", + "After adstock: 12175.62398064448\n", + "After hill transform: 0.0003923086143447203\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,435.19\n", + "Adstocked value: 52,435.52\n", + "Saturated value: 0.3415\n", + "Final response: 48796.6762\n", + "Raw spend: 52435.187371290514\n", + "After adstock: 52435.52070462385\n", + "After hill transform: 0.3414561688511156\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,798.28\n", + "Adstocked value: 5,798.61\n", + "Saturated value: 0.0268\n", + "Final response: 1799.0068\n", + "Raw spend: 5798.281147150579\n", + "After adstock: 5798.614480483912\n", + "After hill transform: 0.026780684998856323\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717867325827\n", + "After adstock: 7648.894337914062\n", + "After hill transform: 0.3475806308407256\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,200.36\n", + "Adstocked value: 12,201.58\n", + "Saturated value: 0.0004\n", + "Final response: 213.2563\n", + "Raw spend: 12200.357084970805\n", + "After adstock: 12201.579307193027\n", + "After hill transform: 0.0003948190345419387\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,444.17\n", + "Adstocked value: 52,444.50\n", + "Saturated value: 0.3415\n", + "Final response: 48799.9049\n", + "Raw spend: 52444.171178920886\n", + "After adstock: 52444.50451225422\n", + "After hill transform: 0.34147876191774074\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,763.34\n", + "Adstocked value: 5,763.68\n", + "Saturated value: 0.0264\n", + "Final response: 1771.3594\n", + "Raw spend: 5763.342010478405\n", + "After adstock: 5763.6753438117385\n", + "After hill transform: 0.02636911538133443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717869850397\n", + "After adstock: 7648.894340438632\n", + "After hill transform: 0.3475806310484516\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,202.95\n", + "Adstocked value: 12,204.17\n", + "Saturated value: 0.0004\n", + "Final response: 213.3923\n", + "Raw spend: 12202.95261762566\n", + "After adstock: 12204.174839847883\n", + "After hill transform: 0.00039507066316652573\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,445.07\n", + "Adstocked value: 52,445.40\n", + "Saturated value: 0.3415\n", + "Final response: 48800.2277\n", + "Raw spend: 52445.06955968392\n", + "After adstock: 52445.40289301726\n", + "After hill transform: 0.34148102105111794\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,759.85\n", + "Adstocked value: 5,760.18\n", + "Saturated value: 0.0263\n", + "Final response: 1768.6084\n", + "Raw spend: 5759.848096811188\n", + "After adstock: 5760.181430144521\n", + "After hill transform: 0.026328162558482148\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717870102854\n", + "After adstock: 7648.894340691089\n", + "After hill transform: 0.34758063106922427\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,203.21\n", + "Adstocked value: 12,204.43\n", + "Saturated value: 0.0004\n", + "Final response: 213.4058\n", + "Raw spend: 12203.212170891145\n", + "After adstock: 12204.434393113368\n", + "After hill transform: 0.00039509583189961\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,445.16\n", + "Adstocked value: 52,445.49\n", + "Saturated value: 0.3415\n", + "Final response: 48800.2600\n", + "Raw spend: 52445.159397760224\n", + "After adstock: 52445.49273109356\n", + "After hill transform: 0.3414812469627229\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,759.50\n", + "Adstocked value: 5,759.83\n", + "Saturated value: 0.0263\n", + "Final response: 1768.3334\n", + "Raw spend: 5759.4987054444655\n", + "After adstock: 5759.8320387777985\n", + "After hill transform: 0.026324069316423216\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.7178701281\n", + "After adstock: 7648.894340716335\n", + "After hill transform: 0.3475806310713015\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,203.24\n", + "Adstocked value: 12,204.46\n", + "Saturated value: 0.0004\n", + "Final response: 213.4072\n", + "Raw spend: 12203.238126217695\n", + "After adstock: 12204.460348439918\n", + "After hill transform: 0.00039509834883162936\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,445.17\n", + "Adstocked value: 52,445.50\n", + "Saturated value: 0.3415\n", + "Final response: 48800.2633\n", + "Raw spend: 52445.168381567855\n", + "After adstock: 52445.50171490119\n", + "After hill transform: 0.34148126955386615\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,759.46\n", + "Adstocked value: 5,759.80\n", + "Saturated value: 0.0263\n", + "Final response: 1768.3060\n", + "Raw spend: 5759.463766307794\n", + "After adstock: 5759.797099641127\n", + "After hill transform: 0.026323660012618422\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717870130625\n", + "After adstock: 7648.89434071886\n", + "After hill transform: 0.34758063107150927\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,203.24\n", + "Adstocked value: 12,204.46\n", + "Saturated value: 0.0004\n", + "Final response: 213.4073\n", + "Raw spend: 12203.24072175035\n", + "After adstock: 12204.462943972572\n", + "After hill transform: 0.0003950986005254184\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,445.17\n", + "Adstocked value: 52,445.50\n", + "Saturated value: 0.3415\n", + "Final response: 48800.2636\n", + "Raw spend: 52445.16927994862\n", + "After adstock: 52445.502613281955\n", + "After hill transform: 0.3414812718129803\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,759.46\n", + "Adstocked value: 5,759.79\n", + "Saturated value: 0.0263\n", + "Final response: 1768.3032\n", + "Raw spend: 5759.460272394126\n", + "After adstock: 5759.793605727459\n", + "After hill transform: 0.026323619082441945\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717870130877\n", + "After adstock: 7648.894340719112\n", + "After hill transform: 0.34758063107153\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,203.24\n", + "Adstocked value: 12,204.46\n", + "Saturated value: 0.0004\n", + "Final response: 213.4074\n", + "Raw spend: 12203.240981303616\n", + "After adstock: 12204.463203525838\n", + "After hill transform: 0.0003950986256948032\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,445.17\n", + "Adstocked value: 52,445.50\n", + "Saturated value: 0.3415\n", + "Final response: 48800.2636\n", + "Raw spend: 52445.169369786694\n", + "After adstock: 52445.50270312003\n", + "After hill transform: 0.34148127203889167\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,759.46\n", + "Adstocked value: 5,759.79\n", + "Saturated value: 0.0263\n", + "Final response: 1768.3029\n", + "Raw spend: 5759.45992300276\n", + "After adstock: 5759.793256336093\n", + "After hill transform: 0.02632361498942634\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717870130902\n", + "After adstock: 7648.894340719137\n", + "After hill transform: 0.3475806310715321\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,203.24\n", + "Adstocked value: 12,204.46\n", + "Saturated value: 0.0004\n", + "Final response: 213.4074\n", + "Raw spend: 12203.241007258941\n", + "After adstock: 12204.463229481164\n", + "After hill transform: 0.0003950986282117416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,445.17\n", + "Adstocked value: 52,445.50\n", + "Saturated value: 0.3415\n", + "Final response: 48800.2636\n", + "Raw spend: 52445.1693787705\n", + "After adstock: 52445.50271210384\n", + "After hill transform: 0.3414812720614828\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,759.46\n", + "Adstocked value: 5,759.79\n", + "Saturated value: 0.0263\n", + "Final response: 1768.3029\n", + "Raw spend: 5759.459888063623\n", + "After adstock: 5759.793221396956\n", + "After hill transform: 0.0263236145801248\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717870130905\n", + "After adstock: 7648.89434071914\n", + "After hill transform: 0.3475806310715323\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,203.24\n", + "Adstocked value: 12,204.46\n", + "Saturated value: 0.0004\n", + "Final response: 213.4074\n", + "Raw spend: 12203.241009854475\n", + "After adstock: 12204.463232076698\n", + "After hill transform: 0.0003950986284634356\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,445.17\n", + "Adstocked value: 52,445.50\n", + "Saturated value: 0.3415\n", + "Final response: 48800.2636\n", + "Raw spend: 52445.169379668885\n", + "After adstock: 52445.50271300222\n", + "After hill transform: 0.34148127206374196\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,759.46\n", + "Adstocked value: 5,759.79\n", + "Saturated value: 0.0263\n", + "Final response: 1768.3029\n", + "Raw spend: 5759.459884569709\n", + "After adstock: 5759.793217903042\n", + "After hill transform: 0.026323614539194646\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717870130905\n", + "After adstock: 7648.89434071914\n", + "After hill transform: 0.3475806310715323\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,203.24\n", + "Adstocked value: 12,204.46\n", + "Saturated value: 0.0004\n", + "Final response: 213.4074\n", + "Raw spend: 12203.241009869376\n", + "After adstock: 12204.463232091599\n", + "After hill transform: 0.0003950986284648806\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,445.17\n", + "Adstocked value: 52,445.50\n", + "Saturated value: 0.3415\n", + "Final response: 48800.2636\n", + "Raw spend: 52445.169379668885\n", + "After adstock: 52445.50271300222\n", + "After hill transform: 0.34148127206374196\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,759.46\n", + "Adstocked value: 5,759.79\n", + "Saturated value: 0.0263\n", + "Final response: 1768.3029\n", + "Raw spend: 5759.459884569709\n", + "After adstock: 5759.793217903042\n", + "After hill transform: 0.026323614539194646\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717870130905\n", + "After adstock: 7648.89434071914\n", + "After hill transform: 0.3475806310715323\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,203.24\n", + "Adstocked value: 12,204.46\n", + "Saturated value: 0.0004\n", + "Final response: 213.4074\n", + "Raw spend: 12203.241009854475\n", + "After adstock: 12204.463232076698\n", + "After hill transform: 0.0003950986284634356\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,445.17\n", + "Adstocked value: 52,445.50\n", + "Saturated value: 0.3415\n", + "Final response: 48800.2636\n", + "Raw spend: 52445.169379683786\n", + "After adstock: 52445.50271301712\n", + "After hill transform: 0.3414812720637794\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,759.46\n", + "Adstocked value: 5,759.79\n", + "Saturated value: 0.0263\n", + "Final response: 1768.3029\n", + "Raw spend: 5759.459884569709\n", + "After adstock: 5759.793217903042\n", + "After hill transform: 0.026323614539194646\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717870130905\n", + "After adstock: 7648.89434071914\n", + "After hill transform: 0.3475806310715323\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,203.24\n", + "Adstocked value: 12,204.46\n", + "Saturated value: 0.0004\n", + "Final response: 213.4074\n", + "Raw spend: 12203.241009854475\n", + "After adstock: 12204.463232076698\n", + "After hill transform: 0.0003950986284634356\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,445.17\n", + "Adstocked value: 52,445.50\n", + "Saturated value: 0.3415\n", + "Final response: 48800.2636\n", + "Raw spend: 52445.169379668885\n", + "After adstock: 52445.50271300222\n", + "After hill transform: 0.34148127206374196\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,759.46\n", + "Adstocked value: 5,759.79\n", + "Saturated value: 0.0263\n", + "Final response: 1768.3029\n", + "Raw spend: 5759.45988458461\n", + "After adstock: 5759.793217917943\n", + "After hill transform: 0.026323614539369208\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717870130905\n", + "After adstock: 7648.89434071914\n", + "After hill transform: 0.3475806310715323\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,203.24\n", + "Adstocked value: 12,204.46\n", + "Saturated value: 0.0004\n", + "Final response: 213.4074\n", + "Raw spend: 12203.241009854475\n", + "After adstock: 12204.463232076698\n", + "After hill transform: 0.0003950986284634356\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,445.17\n", + "Adstocked value: 52,445.50\n", + "Saturated value: 0.3415\n", + "Final response: 48800.2636\n", + "Raw spend: 52445.169379668885\n", + "After adstock: 52445.50271300222\n", + "After hill transform: 0.34148127206374196\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,759.46\n", + "Adstocked value: 5,759.79\n", + "Saturated value: 0.0263\n", + "Final response: 1768.3029\n", + "Raw spend: 5759.459884569709\n", + "After adstock: 5759.793217903042\n", + "After hill transform: 0.026323614539194646\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717870145806\n", + "After adstock: 7648.894340734041\n", + "After hill transform: 0.34758063107275844\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,203.20\n", + "Adstocked value: 12,204.42\n", + "Saturated value: 0.0004\n", + "Final response: 213.4051\n", + "Raw spend: 12203.198552017162\n", + "After adstock: 12204.420774239385\n", + "After hill transform: 0.0003950945112585808\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,445.15\n", + "Adstocked value: 52,445.49\n", + "Saturated value: 0.3415\n", + "Final response: 48800.2583\n", + "Raw spend: 52445.15468774563\n", + "After adstock: 52445.48802107896\n", + "After hill transform: 0.34148123511867756\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,759.52\n", + "Adstocked value: 5,759.85\n", + "Saturated value: 0.0263\n", + "Final response: 1768.3479\n", + "Raw spend: 5759.517034340449\n", + "After adstock: 5759.850367673782\n", + "After hill transform: 0.026324284036631115\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717870127544\n", + "After adstock: 7648.894340715779\n", + "After hill transform: 0.3475806310712558\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,203.20\n", + "Adstocked value: 12,204.42\n", + "Saturated value: 0.0004\n", + "Final response: 213.4051\n", + "Raw spend: 12203.198552032063\n", + "After adstock: 12204.420774254286\n", + "After hill transform: 0.0003950945112600258\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,445.15\n", + "Adstocked value: 52,445.49\n", + "Saturated value: 0.3415\n", + "Final response: 48800.2583\n", + "Raw spend: 52445.15468774563\n", + "After adstock: 52445.48802107896\n", + "After hill transform: 0.34148123511867756\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,759.52\n", + "Adstocked value: 5,759.85\n", + "Saturated value: 0.0263\n", + "Final response: 1768.3479\n", + "Raw spend: 5759.517034340449\n", + "After adstock: 5759.850367673782\n", + "After hill transform: 0.026324284036631115\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717870127544\n", + "After adstock: 7648.894340715779\n", + "After hill transform: 0.3475806310712558\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,203.20\n", + "Adstocked value: 12,204.42\n", + "Saturated value: 0.0004\n", + "Final response: 213.4051\n", + "Raw spend: 12203.198552017162\n", + "After adstock: 12204.420774239385\n", + "After hill transform: 0.0003950945112585808\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,445.15\n", + "Adstocked value: 52,445.49\n", + "Saturated value: 0.3415\n", + "Final response: 48800.2583\n", + "Raw spend: 52445.15468776053\n", + "After adstock: 52445.488021093865\n", + "After hill transform: 0.34148123511871503\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,759.52\n", + "Adstocked value: 5,759.85\n", + "Saturated value: 0.0263\n", + "Final response: 1768.3479\n", + "Raw spend: 5759.517034340449\n", + "After adstock: 5759.850367673782\n", + "After hill transform: 0.026324284036631115\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717870127544\n", + "After adstock: 7648.894340715779\n", + "After hill transform: 0.3475806310712558\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,203.20\n", + "Adstocked value: 12,204.42\n", + "Saturated value: 0.0004\n", + "Final response: 213.4051\n", + "Raw spend: 12203.198552017162\n", + "After adstock: 12204.420774239385\n", + "After hill transform: 0.0003950945112585808\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,445.15\n", + "Adstocked value: 52,445.49\n", + "Saturated value: 0.3415\n", + "Final response: 48800.2583\n", + "Raw spend: 52445.15468774563\n", + "After adstock: 52445.48802107896\n", + "After hill transform: 0.34148123511867756\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,759.52\n", + "Adstocked value: 5,759.85\n", + "Saturated value: 0.0263\n", + "Final response: 1768.3479\n", + "Raw spend: 5759.51703435535\n", + "After adstock: 5759.850367688683\n", + "After hill transform: 0.02632428403680568\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717870127544\n", + "After adstock: 7648.894340715779\n", + "After hill transform: 0.3475806310712558\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,203.20\n", + "Adstocked value: 12,204.42\n", + "Saturated value: 0.0004\n", + "Final response: 213.4051\n", + "Raw spend: 12203.198552017162\n", + "After adstock: 12204.420774239385\n", + "After hill transform: 0.0003950945112585808\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,445.15\n", + "Adstocked value: 52,445.49\n", + "Saturated value: 0.3415\n", + "Final response: 48800.2583\n", + "Raw spend: 52445.15468774563\n", + "After adstock: 52445.48802107896\n", + "After hill transform: 0.34148123511867756\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,759.52\n", + "Adstocked value: 5,759.85\n", + "Saturated value: 0.0263\n", + "Final response: 1768.3479\n", + "Raw spend: 5759.517034340449\n", + "After adstock: 5759.850367673782\n", + "After hill transform: 0.026324284036631115\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.7178701424455\n", + "After adstock: 7648.894340730681\n", + "After hill transform: 0.34758063107248194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,203.15\n", + "Adstocked value: 12,204.37\n", + "Saturated value: 0.0004\n", + "Final response: 213.4024\n", + "Raw spend: 12203.146877520845\n", + "After adstock: 12204.369099743068\n", + "After hill transform: 0.00039508950033799873\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,445.14\n", + "Adstocked value: 52,445.47\n", + "Saturated value: 0.3415\n", + "Final response: 48800.2519\n", + "Raw spend: 52445.136795282655\n", + "After adstock: 52445.47012861599\n", + "After hill transform: 0.3414811901253603\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,759.59\n", + "Adstocked value: 5,759.92\n", + "Saturated value: 0.0263\n", + "Final response: 1768.4026\n", + "Raw spend: 5759.586601305192\n", + "After adstock: 5759.919934638525\n", + "After hill transform: 0.026325099012253092\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717870122088\n", + "After adstock: 7648.894340710323\n", + "After hill transform: 0.3475806310708069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,203.15\n", + "Adstocked value: 12,204.37\n", + "Saturated value: 0.0004\n", + "Final response: 213.4024\n", + "Raw spend: 12203.146877535746\n", + "After adstock: 12204.369099757969\n", + "After hill transform: 0.0003950895003394437\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,445.14\n", + "Adstocked value: 52,445.47\n", + "Saturated value: 0.3415\n", + "Final response: 48800.2519\n", + "Raw spend: 52445.136795282655\n", + "After adstock: 52445.47012861599\n", + "After hill transform: 0.3414811901253603\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,759.59\n", + "Adstocked value: 5,759.92\n", + "Saturated value: 0.0263\n", + "Final response: 1768.4026\n", + "Raw spend: 5759.586601305192\n", + "After adstock: 5759.919934638525\n", + "After hill transform: 0.026325099012253092\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717870122088\n", + "After adstock: 7648.894340710323\n", + "After hill transform: 0.3475806310708069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,203.15\n", + "Adstocked value: 12,204.37\n", + "Saturated value: 0.0004\n", + "Final response: 213.4024\n", + "Raw spend: 12203.146877520845\n", + "After adstock: 12204.369099743068\n", + "After hill transform: 0.00039508950033799873\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,445.14\n", + "Adstocked value: 52,445.47\n", + "Saturated value: 0.3415\n", + "Final response: 48800.2519\n", + "Raw spend: 52445.136795297556\n", + "After adstock: 52445.47012863089\n", + "After hill transform: 0.3414811901253978\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,759.59\n", + "Adstocked value: 5,759.92\n", + "Saturated value: 0.0263\n", + "Final response: 1768.4026\n", + "Raw spend: 5759.586601305192\n", + "After adstock: 5759.919934638525\n", + "After hill transform: 0.026325099012253092\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717870122088\n", + "After adstock: 7648.894340710323\n", + "After hill transform: 0.3475806310708069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,203.15\n", + "Adstocked value: 12,204.37\n", + "Saturated value: 0.0004\n", + "Final response: 213.4024\n", + "Raw spend: 12203.146877520845\n", + "After adstock: 12204.369099743068\n", + "After hill transform: 0.00039508950033799873\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,445.14\n", + "Adstocked value: 52,445.47\n", + "Saturated value: 0.3415\n", + "Final response: 48800.2519\n", + "Raw spend: 52445.136795282655\n", + "After adstock: 52445.47012861599\n", + "After hill transform: 0.3414811901253603\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,759.59\n", + "Adstocked value: 5,759.92\n", + "Saturated value: 0.0263\n", + "Final response: 1768.4026\n", + "Raw spend: 5759.586601320093\n", + "After adstock: 5759.919934653426\n", + "After hill transform: 0.02632509901242766\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717870122088\n", + "After adstock: 7648.894340710323\n", + "After hill transform: 0.3475806310708069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,203.15\n", + "Adstocked value: 12,204.37\n", + "Saturated value: 0.0004\n", + "Final response: 213.4024\n", + "Raw spend: 12203.146877520845\n", + "After adstock: 12204.369099743068\n", + "After hill transform: 0.00039508950033799873\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,445.14\n", + "Adstocked value: 52,445.47\n", + "Saturated value: 0.3415\n", + "Final response: 48800.2519\n", + "Raw spend: 52445.136795282655\n", + "After adstock: 52445.47012861599\n", + "After hill transform: 0.3414811901253603\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,759.59\n", + "Adstocked value: 5,759.92\n", + "Saturated value: 0.0263\n", + "Final response: 1768.4026\n", + "Raw spend: 5759.586601305192\n", + "After adstock: 5759.919934638525\n", + "After hill transform: 0.026325099012253092\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717870136989\n", + "After adstock: 7648.8943407252245\n", + "After hill transform: 0.347580631072033\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,202.89\n", + "Adstocked value: 12,204.11\n", + "Saturated value: 0.0004\n", + "Final response: 213.3889\n", + "Raw spend: 12202.888647918831\n", + "After adstock: 12204.110870141054\n", + "After hill transform: 0.00039506446022426526\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,445.05\n", + "Adstocked value: 52,445.38\n", + "Saturated value: 0.3415\n", + "Final response: 48800.2198\n", + "Raw spend: 52445.04738244026\n", + "After adstock: 52445.380715773594\n", + "After hill transform: 0.34148096528299293\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,759.93\n", + "Adstocked value: 5,760.27\n", + "Saturated value: 0.0263\n", + "Final response: 1768.6762\n", + "Raw spend: 5759.934243776866\n", + "After adstock: 5760.267577110199\n", + "After hill transform: 0.026329171857318572\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717870094824\n", + "After adstock: 7648.894340683059\n", + "After hill transform: 0.3475806310685636\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,202.89\n", + "Adstocked value: 12,204.11\n", + "Saturated value: 0.0004\n", + "Final response: 213.3889\n", + "Raw spend: 12202.888647933732\n", + "After adstock: 12204.110870155955\n", + "After hill transform: 0.00039506446022571017\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,445.05\n", + "Adstocked value: 52,445.38\n", + "Saturated value: 0.3415\n", + "Final response: 48800.2198\n", + "Raw spend: 52445.04738244026\n", + "After adstock: 52445.380715773594\n", + "After hill transform: 0.34148096528299293\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,759.93\n", + "Adstocked value: 5,760.27\n", + "Saturated value: 0.0263\n", + "Final response: 1768.6762\n", + "Raw spend: 5759.934243776866\n", + "After adstock: 5760.267577110199\n", + "After hill transform: 0.026329171857318572\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717870094824\n", + "After adstock: 7648.894340683059\n", + "After hill transform: 0.3475806310685636\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,202.89\n", + "Adstocked value: 12,204.11\n", + "Saturated value: 0.0004\n", + "Final response: 213.3889\n", + "Raw spend: 12202.888647918831\n", + "After adstock: 12204.110870141054\n", + "After hill transform: 0.00039506446022426526\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,445.05\n", + "Adstocked value: 52,445.38\n", + "Saturated value: 0.3415\n", + "Final response: 48800.2198\n", + "Raw spend: 52445.04738245516\n", + "After adstock: 52445.380715788495\n", + "After hill transform: 0.3414809652830304\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,759.93\n", + "Adstocked value: 5,760.27\n", + "Saturated value: 0.0263\n", + "Final response: 1768.6762\n", + "Raw spend: 5759.934243776866\n", + "After adstock: 5760.267577110199\n", + "After hill transform: 0.026329171857318572\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717870094824\n", + "After adstock: 7648.894340683059\n", + "After hill transform: 0.3475806310685636\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,202.89\n", + "Adstocked value: 12,204.11\n", + "Saturated value: 0.0004\n", + "Final response: 213.3889\n", + "Raw spend: 12202.888647918831\n", + "After adstock: 12204.110870141054\n", + "After hill transform: 0.00039506446022426526\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,445.05\n", + "Adstocked value: 52,445.38\n", + "Saturated value: 0.3415\n", + "Final response: 48800.2198\n", + "Raw spend: 52445.04738244026\n", + "After adstock: 52445.380715773594\n", + "After hill transform: 0.34148096528299293\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,759.93\n", + "Adstocked value: 5,760.27\n", + "Saturated value: 0.0263\n", + "Final response: 1768.6762\n", + "Raw spend: 5759.934243791768\n", + "After adstock: 5760.267577125101\n", + "After hill transform: 0.026329171857493155\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717870094824\n", + "After adstock: 7648.894340683059\n", + "After hill transform: 0.3475806310685636\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,202.89\n", + "Adstocked value: 12,204.11\n", + "Saturated value: 0.0004\n", + "Final response: 213.3889\n", + "Raw spend: 12202.888647918831\n", + "After adstock: 12204.110870141054\n", + "After hill transform: 0.00039506446022426526\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,445.05\n", + "Adstocked value: 52,445.38\n", + "Saturated value: 0.3415\n", + "Final response: 48800.2198\n", + "Raw spend: 52445.04738244026\n", + "After adstock: 52445.380715773594\n", + "After hill transform: 0.34148096528299293\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,759.93\n", + "Adstocked value: 5,760.27\n", + "Saturated value: 0.0263\n", + "Final response: 1768.6762\n", + "Raw spend: 5759.934243776866\n", + "After adstock: 5760.267577110199\n", + "After hill transform: 0.026329171857318572\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.7178701097255\n", + "After adstock: 7648.894340697961\n", + "After hill transform: 0.34758063106978965\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,201.60\n", + "Adstocked value: 12,202.82\n", + "Saturated value: 0.0004\n", + "Final response: 213.3213\n", + "Raw spend: 12201.597590569114\n", + "After adstock: 12202.819812791337\n", + "After hill transform: 0.0003949392842931349\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,444.60\n", + "Adstocked value: 52,444.93\n", + "Saturated value: 0.3415\n", + "Final response: 48800.0591\n", + "Raw spend: 52444.60034959996\n", + "After adstock: 52444.9336829333\n", + "After hill transform: 0.34147984114536467\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,761.67\n", + "Adstocked value: 5,762.01\n", + "Saturated value: 0.0263\n", + "Final response: 1770.0445\n", + "Raw spend: 5761.672334103175\n", + "After adstock: 5762.005667436508\n", + "After hill transform: 0.026349540160823144\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717869958512\n", + "After adstock: 7648.894340546747\n", + "After hill transform: 0.34758063105734754\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,201.60\n", + "Adstocked value: 12,202.82\n", + "Saturated value: 0.0004\n", + "Final response: 213.3213\n", + "Raw spend: 12201.597590584015\n", + "After adstock: 12202.819812806238\n", + "After hill transform: 0.0003949392842945795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,444.60\n", + "Adstocked value: 52,444.93\n", + "Saturated value: 0.3415\n", + "Final response: 48800.0591\n", + "Raw spend: 52444.60034959996\n", + "After adstock: 52444.9336829333\n", + "After hill transform: 0.34147984114536467\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,761.67\n", + "Adstocked value: 5,762.01\n", + "Saturated value: 0.0263\n", + "Final response: 1770.0445\n", + "Raw spend: 5761.672334103175\n", + "After adstock: 5762.005667436508\n", + "After hill transform: 0.026349540160823144\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717869958512\n", + "After adstock: 7648.894340546747\n", + "After hill transform: 0.34758063105734754\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,201.60\n", + "Adstocked value: 12,202.82\n", + "Saturated value: 0.0004\n", + "Final response: 213.3213\n", + "Raw spend: 12201.597590569114\n", + "After adstock: 12202.819812791337\n", + "After hill transform: 0.0003949392842931349\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,444.60\n", + "Adstocked value: 52,444.93\n", + "Saturated value: 0.3415\n", + "Final response: 48800.0591\n", + "Raw spend: 52444.60034961486\n", + "After adstock: 52444.9336829482\n", + "After hill transform: 0.3414798411454022\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,761.67\n", + "Adstocked value: 5,762.01\n", + "Saturated value: 0.0263\n", + "Final response: 1770.0445\n", + "Raw spend: 5761.672334103175\n", + "After adstock: 5762.005667436508\n", + "After hill transform: 0.026349540160823144\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717869958512\n", + "After adstock: 7648.894340546747\n", + "After hill transform: 0.34758063105734754\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,201.60\n", + "Adstocked value: 12,202.82\n", + "Saturated value: 0.0004\n", + "Final response: 213.3213\n", + "Raw spend: 12201.597590569114\n", + "After adstock: 12202.819812791337\n", + "After hill transform: 0.0003949392842931349\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,444.60\n", + "Adstocked value: 52,444.93\n", + "Saturated value: 0.3415\n", + "Final response: 48800.0591\n", + "Raw spend: 52444.60034959996\n", + "After adstock: 52444.9336829333\n", + "After hill transform: 0.34147984114536467\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,761.67\n", + "Adstocked value: 5,762.01\n", + "Saturated value: 0.0263\n", + "Final response: 1770.0445\n", + "Raw spend: 5761.672334118076\n", + "After adstock: 5762.005667451409\n", + "After hill transform: 0.026349540160997807\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717869958512\n", + "After adstock: 7648.894340546747\n", + "After hill transform: 0.34758063105734754\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,201.60\n", + "Adstocked value: 12,202.82\n", + "Saturated value: 0.0004\n", + "Final response: 213.3213\n", + "Raw spend: 12201.597590569114\n", + "After adstock: 12202.819812791337\n", + "After hill transform: 0.0003949392842931349\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,444.60\n", + "Adstocked value: 52,444.93\n", + "Saturated value: 0.3415\n", + "Final response: 48800.0591\n", + "Raw spend: 52444.60034959996\n", + "After adstock: 52444.9336829333\n", + "After hill transform: 0.34147984114536467\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,761.67\n", + "Adstocked value: 5,762.01\n", + "Saturated value: 0.0263\n", + "Final response: 1770.0445\n", + "Raw spend: 5761.672334103175\n", + "After adstock: 5762.005667436508\n", + "After hill transform: 0.026349540160823144\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717869973413\n", + "After adstock: 7648.894340561648\n", + "After hill transform: 0.3475806310585737\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,195.13\n", + "Adstocked value: 12,196.36\n", + "Saturated value: 0.0004\n", + "Final response: 212.9830\n", + "Raw spend: 12195.134610902607\n", + "After adstock: 12196.35683312483\n", + "After hill transform: 0.0003943130556958498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,442.36\n", + "Adstocked value: 52,442.70\n", + "Saturated value: 0.3415\n", + "Final response: 48799.2549\n", + "Raw spend: 52442.362521819174\n", + "After adstock: 52442.69585515251\n", + "After hill transform: 0.34147421364195174\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,770.37\n", + "Adstocked value: 5,770.71\n", + "Saturated value: 0.0265\n", + "Final response: 1776.9031\n", + "Raw spend: 5770.373142232838\n", + "After adstock: 5770.706475566171\n", + "After hill transform: 0.02645164106173714\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717869276154\n", + "After adstock: 7648.894339864389\n", + "After hill transform: 0.34758063100120196\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,195.13\n", + "Adstocked value: 12,196.36\n", + "Saturated value: 0.0004\n", + "Final response: 212.9830\n", + "Raw spend: 12195.134610917508\n", + "After adstock: 12196.356833139731\n", + "After hill transform: 0.00039431305569729295\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,442.36\n", + "Adstocked value: 52,442.70\n", + "Saturated value: 0.3415\n", + "Final response: 48799.2549\n", + "Raw spend: 52442.362521819174\n", + "After adstock: 52442.69585515251\n", + "After hill transform: 0.34147421364195174\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,770.37\n", + "Adstocked value: 5,770.71\n", + "Saturated value: 0.0265\n", + "Final response: 1776.9031\n", + "Raw spend: 5770.373142232838\n", + "After adstock: 5770.706475566171\n", + "After hill transform: 0.02645164106173714\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717869276154\n", + "After adstock: 7648.894339864389\n", + "After hill transform: 0.34758063100120196\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,195.13\n", + "Adstocked value: 12,196.36\n", + "Saturated value: 0.0004\n", + "Final response: 212.9830\n", + "Raw spend: 12195.134610902607\n", + "After adstock: 12196.35683312483\n", + "After hill transform: 0.0003943130556958498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,442.36\n", + "Adstocked value: 52,442.70\n", + "Saturated value: 0.3415\n", + "Final response: 48799.2549\n", + "Raw spend: 52442.362521834075\n", + "After adstock: 52442.69585516741\n", + "After hill transform: 0.34147421364198927\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,770.37\n", + "Adstocked value: 5,770.71\n", + "Saturated value: 0.0265\n", + "Final response: 1776.9031\n", + "Raw spend: 5770.373142232838\n", + "After adstock: 5770.706475566171\n", + "After hill transform: 0.02645164106173714\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717869276154\n", + "After adstock: 7648.894339864389\n", + "After hill transform: 0.34758063100120196\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,195.13\n", + "Adstocked value: 12,196.36\n", + "Saturated value: 0.0004\n", + "Final response: 212.9830\n", + "Raw spend: 12195.134610902607\n", + "After adstock: 12196.35683312483\n", + "After hill transform: 0.0003943130556958498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,442.36\n", + "Adstocked value: 52,442.70\n", + "Saturated value: 0.3415\n", + "Final response: 48799.2549\n", + "Raw spend: 52442.362521819174\n", + "After adstock: 52442.69585515251\n", + "After hill transform: 0.34147421364195174\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,770.37\n", + "Adstocked value: 5,770.71\n", + "Saturated value: 0.0265\n", + "Final response: 1776.9031\n", + "Raw spend: 5770.373142247739\n", + "After adstock: 5770.7064755810725\n", + "After hill transform: 0.0264516410619122\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717869276154\n", + "After adstock: 7648.894339864389\n", + "After hill transform: 0.34758063100120196\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,195.13\n", + "Adstocked value: 12,196.36\n", + "Saturated value: 0.0004\n", + "Final response: 212.9830\n", + "Raw spend: 12195.134610902607\n", + "After adstock: 12196.35683312483\n", + "After hill transform: 0.0003943130556958498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,442.36\n", + "Adstocked value: 52,442.70\n", + "Saturated value: 0.3415\n", + "Final response: 48799.2549\n", + "Raw spend: 52442.362521819174\n", + "After adstock: 52442.69585515251\n", + "After hill transform: 0.34147421364195174\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,770.37\n", + "Adstocked value: 5,770.71\n", + "Saturated value: 0.0265\n", + "Final response: 1776.9031\n", + "Raw spend: 5770.373142232838\n", + "After adstock: 5770.706475566171\n", + "After hill transform: 0.02645164106173714\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717869291055\n", + "After adstock: 7648.89433987929\n", + "After hill transform: 0.34758063100242803\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,162.75\n", + "Adstocked value: 12,163.98\n", + "Saturated value: 0.0004\n", + "Final response: 211.2937\n", + "Raw spend: 12162.754226387762\n", + "After adstock: 12163.976448609985\n", + "After hill transform: 0.000391185518849334\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,431.15\n", + "Adstocked value: 52,431.48\n", + "Saturated value: 0.3414\n", + "Final response: 48795.2253\n", + "Raw spend: 52431.150708012145\n", + "After adstock: 52431.48404134548\n", + "After hill transform: 0.3414460161604311\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,813.97\n", + "Adstocked value: 5,814.30\n", + "Saturated value: 0.0270\n", + "Final response: 1811.4989\n", + "Raw spend: 5813.965343973429\n", + "After adstock: 5814.298677306762\n", + "After hill transform: 0.02696664680549059\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717865857436\n", + "After adstock: 7648.894336445671\n", + "After hill transform: 0.34758063071990386\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,191.90\n", + "Adstocked value: 12,193.12\n", + "Saturated value: 0.0004\n", + "Final response: 212.8137\n", + "Raw spend: 12191.896572451124\n", + "After adstock: 12193.118794673346\n", + "After hill transform: 0.0003939995556004085\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,441.24\n", + "Adstocked value: 52,441.57\n", + "Saturated value: 0.3415\n", + "Final response: 48798.8520\n", + "Raw spend: 52441.24134043847\n", + "After adstock: 52441.57467377181\n", + "After hill transform: 0.3414713941146438\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,774.73\n", + "Adstocked value: 5,775.07\n", + "Saturated value: 0.0265\n", + "Final response: 1780.3453\n", + "Raw spend: 5774.732362406898\n", + "After adstock: 5775.065695740231\n", + "After hill transform: 0.02650288149648271\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868934282\n", + "After adstock: 7648.894339522517\n", + "After hill transform: 0.3475806309730721\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,191.90\n", + "Adstocked value: 12,193.12\n", + "Saturated value: 0.0004\n", + "Final response: 212.8137\n", + "Raw spend: 12191.896572466025\n", + "After adstock: 12193.118794688247\n", + "After hill transform: 0.0003939995556018508\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,441.24\n", + "Adstocked value: 52,441.57\n", + "Saturated value: 0.3415\n", + "Final response: 48798.8520\n", + "Raw spend: 52441.24134043847\n", + "After adstock: 52441.57467377181\n", + "After hill transform: 0.3414713941146438\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,774.73\n", + "Adstocked value: 5,775.07\n", + "Saturated value: 0.0265\n", + "Final response: 1780.3453\n", + "Raw spend: 5774.732362406898\n", + "After adstock: 5775.065695740231\n", + "After hill transform: 0.02650288149648271\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868934282\n", + "After adstock: 7648.894339522517\n", + "After hill transform: 0.3475806309730721\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,191.90\n", + "Adstocked value: 12,193.12\n", + "Saturated value: 0.0004\n", + "Final response: 212.8137\n", + "Raw spend: 12191.896572451124\n", + "After adstock: 12193.118794673346\n", + "After hill transform: 0.0003939995556004085\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,441.24\n", + "Adstocked value: 52,441.57\n", + "Saturated value: 0.3415\n", + "Final response: 48798.8520\n", + "Raw spend: 52441.24134045337\n", + "After adstock: 52441.57467378671\n", + "After hill transform: 0.34147139411468125\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,774.73\n", + "Adstocked value: 5,775.07\n", + "Saturated value: 0.0265\n", + "Final response: 1780.3453\n", + "Raw spend: 5774.732362406898\n", + "After adstock: 5775.065695740231\n", + "After hill transform: 0.02650288149648271\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868934282\n", + "After adstock: 7648.894339522517\n", + "After hill transform: 0.3475806309730721\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,191.90\n", + "Adstocked value: 12,193.12\n", + "Saturated value: 0.0004\n", + "Final response: 212.8137\n", + "Raw spend: 12191.896572451124\n", + "After adstock: 12193.118794673346\n", + "After hill transform: 0.0003939995556004085\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,441.24\n", + "Adstocked value: 52,441.57\n", + "Saturated value: 0.3415\n", + "Final response: 48798.8520\n", + "Raw spend: 52441.24134043847\n", + "After adstock: 52441.57467377181\n", + "After hill transform: 0.3414713941146438\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,774.73\n", + "Adstocked value: 5,775.07\n", + "Saturated value: 0.0265\n", + "Final response: 1780.3453\n", + "Raw spend: 5774.732362421799\n", + "After adstock: 5775.065695755132\n", + "After hill transform: 0.026502881496657964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868934282\n", + "After adstock: 7648.894339522517\n", + "After hill transform: 0.3475806309730721\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,191.90\n", + "Adstocked value: 12,193.12\n", + "Saturated value: 0.0004\n", + "Final response: 212.8137\n", + "Raw spend: 12191.896572451124\n", + "After adstock: 12193.118794673346\n", + "After hill transform: 0.0003939995556004085\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,441.24\n", + "Adstocked value: 52,441.57\n", + "Saturated value: 0.3415\n", + "Final response: 48798.8520\n", + "Raw spend: 52441.24134043847\n", + "After adstock: 52441.57467377181\n", + "After hill transform: 0.3414713941146438\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,774.73\n", + "Adstocked value: 5,775.07\n", + "Saturated value: 0.0265\n", + "Final response: 1780.3453\n", + "Raw spend: 5774.732362406898\n", + "After adstock: 5775.065695740231\n", + "After hill transform: 0.02650288149648271\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868949183\n", + "After adstock: 7648.894339537418\n", + "After hill transform: 0.3475806309742982\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,029.69\n", + "Adstocked value: 12,030.91\n", + "Saturated value: 0.0004\n", + "Final response: 204.4455\n", + "Raw spend: 12029.692368307211\n", + "After adstock: 12030.914590529434\n", + "After hill transform: 0.0003785067847202021\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,385.08\n", + "Adstocked value: 52,385.41\n", + "Saturated value: 0.3413\n", + "Final response: 48778.6588\n", + "Raw spend: 52385.07760542072\n", + "After adstock: 52385.41093875406\n", + "After hill transform: 0.34133009170310463\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,993.10\n", + "Adstocked value: 5,993.43\n", + "Saturated value: 0.0291\n", + "Final response: 1957.7537\n", + "Raw spend: 5993.100318694061\n", + "After adstock: 5993.433652027394\n", + "After hill transform: 0.029143849431458053\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1370\n", + "Raw spend: 7648.7178518087785\n", + "After adstock: 7648.894322397014\n", + "After hill transform: 0.3475806295639559\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,175.68\n", + "Adstocked value: 12,176.90\n", + "Saturated value: 0.0004\n", + "Final response: 211.9668\n", + "Raw spend: 12175.676152036733\n", + "After adstock: 12176.898374258955\n", + "After hill transform: 0.0003924316259303993\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,435.62\n", + "Adstocked value: 52,435.96\n", + "Saturated value: 0.3415\n", + "Final response: 48796.8335\n", + "Raw spend: 52435.624966936695\n", + "After adstock: 52435.95830027003\n", + "After hill transform: 0.341457269418251\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,796.57\n", + "Adstocked value: 5,796.90\n", + "Saturated value: 0.0268\n", + "Final response: 1797.6463\n", + "Raw spend: 5796.569158035614\n", + "After adstock: 5796.902491368947\n", + "After hill transform: 0.026760431900563732\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.7178672217315\n", + "After adstock: 7648.894337809967\n", + "After hill transform: 0.3475806308321605\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,190.27\n", + "Adstocked value: 12,191.50\n", + "Saturated value: 0.0004\n", + "Final response: 212.7289\n", + "Raw spend: 12190.274530409684\n", + "After adstock: 12191.496752631907\n", + "After hill transform: 0.00039384257529233443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,440.68\n", + "Adstocked value: 52,441.01\n", + "Saturated value: 0.3415\n", + "Final response: 48798.6501\n", + "Raw spend: 52440.679703088295\n", + "After adstock: 52441.01303642163\n", + "After hill transform: 0.3414699817004203\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,776.92\n", + "Adstocked value: 5,777.25\n", + "Saturated value: 0.0265\n", + "Final response: 1782.0710\n", + "Raw spend: 5776.916041969769\n", + "After adstock: 5777.249375303102\n", + "After hill transform: 0.026528571269100555\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868763027\n", + "After adstock: 7648.894339351262\n", + "After hill transform: 0.34758063095898095\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,190.27\n", + "Adstocked value: 12,191.50\n", + "Saturated value: 0.0004\n", + "Final response: 212.7289\n", + "Raw spend: 12190.274530424585\n", + "After adstock: 12191.496752646808\n", + "After hill transform: 0.0003938425752937763\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,440.68\n", + "Adstocked value: 52,441.01\n", + "Saturated value: 0.3415\n", + "Final response: 48798.6501\n", + "Raw spend: 52440.679703088295\n", + "After adstock: 52441.01303642163\n", + "After hill transform: 0.3414699817004203\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,776.92\n", + "Adstocked value: 5,777.25\n", + "Saturated value: 0.0265\n", + "Final response: 1782.0710\n", + "Raw spend: 5776.916041969769\n", + "After adstock: 5777.249375303102\n", + "After hill transform: 0.026528571269100555\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868763027\n", + "After adstock: 7648.894339351262\n", + "After hill transform: 0.34758063095898095\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,190.27\n", + "Adstocked value: 12,191.50\n", + "Saturated value: 0.0004\n", + "Final response: 212.7289\n", + "Raw spend: 12190.274530409684\n", + "After adstock: 12191.496752631907\n", + "After hill transform: 0.00039384257529233443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,440.68\n", + "Adstocked value: 52,441.01\n", + "Saturated value: 0.3415\n", + "Final response: 48798.6501\n", + "Raw spend: 52440.6797031032\n", + "After adstock: 52441.01303643653\n", + "After hill transform: 0.3414699817004578\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,776.92\n", + "Adstocked value: 5,777.25\n", + "Saturated value: 0.0265\n", + "Final response: 1782.0710\n", + "Raw spend: 5776.916041969769\n", + "After adstock: 5777.249375303102\n", + "After hill transform: 0.026528571269100555\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868763027\n", + "After adstock: 7648.894339351262\n", + "After hill transform: 0.34758063095898095\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,190.27\n", + "Adstocked value: 12,191.50\n", + "Saturated value: 0.0004\n", + "Final response: 212.7289\n", + "Raw spend: 12190.274530409684\n", + "After adstock: 12191.496752631907\n", + "After hill transform: 0.00039384257529233443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,440.68\n", + "Adstocked value: 52,441.01\n", + "Saturated value: 0.3415\n", + "Final response: 48798.6501\n", + "Raw spend: 52440.679703088295\n", + "After adstock: 52441.01303642163\n", + "After hill transform: 0.3414699817004203\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,776.92\n", + "Adstocked value: 5,777.25\n", + "Saturated value: 0.0265\n", + "Final response: 1782.0710\n", + "Raw spend: 5776.91604198467\n", + "After adstock: 5777.249375318003\n", + "After hill transform: 0.026528571269275908\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868763027\n", + "After adstock: 7648.894339351262\n", + "After hill transform: 0.34758063095898095\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,190.27\n", + "Adstocked value: 12,191.50\n", + "Saturated value: 0.0004\n", + "Final response: 212.7289\n", + "Raw spend: 12190.274530409684\n", + "After adstock: 12191.496752631907\n", + "After hill transform: 0.00039384257529233443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,440.68\n", + "Adstocked value: 52,441.01\n", + "Saturated value: 0.3415\n", + "Final response: 48798.6501\n", + "Raw spend: 52440.679703088295\n", + "After adstock: 52441.01303642163\n", + "After hill transform: 0.3414699817004203\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,776.92\n", + "Adstocked value: 5,777.25\n", + "Saturated value: 0.0265\n", + "Final response: 1782.0710\n", + "Raw spend: 5776.916041969769\n", + "After adstock: 5777.249375303102\n", + "After hill transform: 0.026528571269100555\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868777928\n", + "After adstock: 7648.894339366163\n", + "After hill transform: 0.347580630960207\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,378.65\n", + "Adstocked value: 11,379.87\n", + "Saturated value: 0.0003\n", + "Final response: 173.0617\n", + "Raw spend: 11378.652396199275\n", + "After adstock: 11379.874618421498\n", + "After hill transform: 0.0003204034661456415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,159.65\n", + "Adstocked value: 52,159.99\n", + "Saturated value: 0.3408\n", + "Final response: 48697.4316\n", + "Raw spend: 52159.65289048822\n", + "After adstock: 52159.98622382156\n", + "After hill transform: 0.34076170205478956\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 6,869.57\n", + "Adstocked value: 6,869.90\n", + "Saturated value: 0.0412\n", + "Final response: 2769.2620\n", + "Raw spend: 6869.565074471238\n", + "After adstock: 6869.898407804571\n", + "After hill transform: 0.04122426445098814\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1369\n", + "Raw spend: 7648.717783072044\n", + "After adstock: 7648.894253660279\n", + "After hill transform: 0.3475806239081778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,109.11\n", + "Adstocked value: 12,110.33\n", + "Saturated value: 0.0004\n", + "Final response: 208.5149\n", + "Raw spend: 12109.112316988643\n", + "After adstock: 12110.334539210866\n", + "After hill transform: 0.0003860408043733179\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,412.58\n", + "Adstocked value: 52,412.91\n", + "Saturated value: 0.3414\n", + "Final response: 48788.5482\n", + "Raw spend: 52412.577021828285\n", + "After adstock: 52412.91035516162\n", + "After hill transform: 0.3413992929185691\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,886.18\n", + "Adstocked value: 5,886.51\n", + "Saturated value: 0.0278\n", + "Final response: 1869.6668\n", + "Raw spend: 5886.180945219916\n", + "After adstock: 5886.514278553249\n", + "After hill transform: 0.027832555231882296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717860193929\n", + "After adstock: 7648.894330782164\n", + "After hill transform: 0.3475806302539006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,182.16\n", + "Adstocked value: 12,183.38\n", + "Saturated value: 0.0004\n", + "Final response: 212.3050\n", + "Raw spend: 12182.15830906758\n", + "After adstock: 12183.380531289802\n", + "After hill transform: 0.000393057717426656\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,437.87\n", + "Adstocked value: 52,438.20\n", + "Saturated value: 0.3415\n", + "Final response: 48797.6401\n", + "Raw spend: 52437.8694349623\n", + "After adstock: 52438.20276829563\n", + "After hill transform: 0.3414629142100627\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,787.84\n", + "Adstocked value: 5,788.18\n", + "Saturated value: 0.0267\n", + "Final response: 1790.7206\n", + "Raw spend: 5787.842532294784\n", + "After adstock: 5788.175865628117\n", + "After hill transform: 0.02665733316349805\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717867906117\n", + "After adstock: 7648.894338494352\n", + "After hill transform: 0.3475806308884729\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,189.46\n", + "Adstocked value: 12,190.69\n", + "Saturated value: 0.0004\n", + "Final response: 212.6865\n", + "Raw spend: 12189.462908275475\n", + "After adstock: 12190.685130497697\n", + "After hill transform: 0.0003937640425959002\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,440.40\n", + "Adstocked value: 52,440.73\n", + "Saturated value: 0.3415\n", + "Final response: 48798.5491\n", + "Raw spend: 52440.3986762757\n", + "After adstock: 52440.73200960903\n", + "After hill transform: 0.34146927496525886\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,778.01\n", + "Adstocked value: 5,778.34\n", + "Saturated value: 0.0265\n", + "Final response: 1782.9348\n", + "Raw spend: 5778.008691002271\n", + "After adstock: 5778.342024335604\n", + "After hill transform: 0.026541431118685933\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868677336\n", + "After adstock: 7648.894339265571\n", + "After hill transform: 0.34758063095193015\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,189.46\n", + "Adstocked value: 12,190.69\n", + "Saturated value: 0.0004\n", + "Final response: 212.6865\n", + "Raw spend: 12189.462908290376\n", + "After adstock: 12190.685130512598\n", + "After hill transform: 0.0003937640425973419\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,440.40\n", + "Adstocked value: 52,440.73\n", + "Saturated value: 0.3415\n", + "Final response: 48798.5491\n", + "Raw spend: 52440.3986762757\n", + "After adstock: 52440.73200960903\n", + "After hill transform: 0.34146927496525886\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,778.01\n", + "Adstocked value: 5,778.34\n", + "Saturated value: 0.0265\n", + "Final response: 1782.9348\n", + "Raw spend: 5778.008691002271\n", + "After adstock: 5778.342024335604\n", + "After hill transform: 0.026541431118685933\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868677336\n", + "After adstock: 7648.894339265571\n", + "After hill transform: 0.34758063095193015\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,189.46\n", + "Adstocked value: 12,190.69\n", + "Saturated value: 0.0004\n", + "Final response: 212.6865\n", + "Raw spend: 12189.462908275475\n", + "After adstock: 12190.685130497697\n", + "After hill transform: 0.0003937640425959002\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,440.40\n", + "Adstocked value: 52,440.73\n", + "Saturated value: 0.3415\n", + "Final response: 48798.5491\n", + "Raw spend: 52440.3986762906\n", + "After adstock: 52440.732009623935\n", + "After hill transform: 0.3414692749652963\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,778.01\n", + "Adstocked value: 5,778.34\n", + "Saturated value: 0.0265\n", + "Final response: 1782.9348\n", + "Raw spend: 5778.008691002271\n", + "After adstock: 5778.342024335604\n", + "After hill transform: 0.026541431118685933\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868677336\n", + "After adstock: 7648.894339265571\n", + "After hill transform: 0.34758063095193015\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,189.46\n", + "Adstocked value: 12,190.69\n", + "Saturated value: 0.0004\n", + "Final response: 212.6865\n", + "Raw spend: 12189.462908275475\n", + "After adstock: 12190.685130497697\n", + "After hill transform: 0.0003937640425959002\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,440.40\n", + "Adstocked value: 52,440.73\n", + "Saturated value: 0.3415\n", + "Final response: 48798.5491\n", + "Raw spend: 52440.3986762757\n", + "After adstock: 52440.73200960903\n", + "After hill transform: 0.34146927496525886\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,778.01\n", + "Adstocked value: 5,778.34\n", + "Saturated value: 0.0265\n", + "Final response: 1782.9348\n", + "Raw spend: 5778.008691017172\n", + "After adstock: 5778.342024350505\n", + "After hill transform: 0.02654143111886133\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868677336\n", + "After adstock: 7648.894339265571\n", + "After hill transform: 0.34758063095193015\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,189.46\n", + "Adstocked value: 12,190.69\n", + "Saturated value: 0.0004\n", + "Final response: 212.6865\n", + "Raw spend: 12189.462908275475\n", + "After adstock: 12190.685130497697\n", + "After hill transform: 0.0003937640425959002\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,440.40\n", + "Adstocked value: 52,440.73\n", + "Saturated value: 0.3415\n", + "Final response: 48798.5491\n", + "Raw spend: 52440.3986762757\n", + "After adstock: 52440.73200960903\n", + "After hill transform: 0.34146927496525886\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,778.01\n", + "Adstocked value: 5,778.34\n", + "Saturated value: 0.0265\n", + "Final response: 1782.9348\n", + "Raw spend: 5778.008691002271\n", + "After adstock: 5778.342024335604\n", + "After hill transform: 0.026541431118685933\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868692237\n", + "After adstock: 7648.894339280472\n", + "After hill transform: 0.3475806309531562\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 9,319.59\n", + "Adstocked value: 9,320.81\n", + "Saturated value: 0.0002\n", + "Final response: 95.1713\n", + "Raw spend: 9319.588946136279\n", + "After adstock: 9320.811168358501\n", + "After hill transform: 0.00017619841652315497\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 51,446.70\n", + "Adstocked value: 51,447.03\n", + "Saturated value: 0.3390\n", + "Final response: 48438.6398\n", + "Raw spend: 51446.695451328356\n", + "After adstock: 51447.02878466169\n", + "After hill transform: 0.3389507987584144\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,641.59\n", + "Adstocked value: 9,641.92\n", + "Saturated value: 0.0950\n", + "Final response: 6380.4538\n", + "Raw spend: 9641.586181089742\n", + "After adstock: 9641.919514423076\n", + "After hill transform: 0.09498180866702245\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1364\n", + "Raw spend: 7648.717565676328\n", + "After adstock: 7648.8940362645635\n", + "After hill transform: 0.34758060602048\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,902.48\n", + "Adstocked value: 11,903.70\n", + "Saturated value: 0.0004\n", + "Final response: 198.0378\n", + "Raw spend: 11902.475512061555\n", + "After adstock: 11903.697734283778\n", + "After hill transform: 0.00036664367079068574\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,341.03\n", + "Adstocked value: 52,341.36\n", + "Saturated value: 0.3412\n", + "Final response: 48762.8089\n", + "Raw spend: 52341.02835378097\n", + "After adstock: 52341.3616871143\n", + "After hill transform: 0.3412191818346211\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 6,164.37\n", + "Adstocked value: 6,164.70\n", + "Saturated value: 0.0313\n", + "Final response: 2103.7650\n", + "Raw spend: 6164.366440011018\n", + "After adstock: 6164.699773344351\n", + "After hill transform: 0.031317428585855664\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1370\n", + "Raw spend: 7648.717838377235\n", + "After adstock: 7648.89430896547\n", + "After hill transform: 0.3475806284587852\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,160.76\n", + "Adstocked value: 12,161.99\n", + "Saturated value: 0.0004\n", + "Final response: 211.1902\n", + "Raw spend: 12160.764168654083\n", + "After adstock: 12161.986390876305\n", + "After hill transform: 0.00039099384494024886\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,430.46\n", + "Adstocked value: 52,430.79\n", + "Saturated value: 0.3414\n", + "Final response: 48794.9776\n", + "Raw spend: 52430.461644026225\n", + "After adstock: 52430.79497735956\n", + "After hill transform: 0.3414442830185593\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,816.64\n", + "Adstocked value: 5,816.98\n", + "Saturated value: 0.0270\n", + "Final response: 1813.6378\n", + "Raw spend: 5816.644465903146\n", + "After adstock: 5816.977799236479\n", + "After hill transform: 0.02699848708549939\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717865647326\n", + "After adstock: 7648.894336235561\n", + "After hill transform: 0.34758063070261563\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,186.59\n", + "Adstocked value: 12,187.82\n", + "Saturated value: 0.0004\n", + "Final response: 212.5366\n", + "Raw spend: 12186.593034313335\n", + "After adstock: 12187.815256535558\n", + "After hill transform: 0.0003934864367098311\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,439.40\n", + "Adstocked value: 52,439.74\n", + "Saturated value: 0.3415\n", + "Final response: 48798.1920\n", + "Raw spend: 52439.40497305075\n", + "After adstock: 52439.73830638408\n", + "After hill transform: 0.3414667759440761\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,781.87\n", + "Adstocked value: 5,782.21\n", + "Saturated value: 0.0266\n", + "Final response: 1785.9914\n", + "Raw spend: 5781.872268492359\n", + "After adstock: 5782.205601825692\n", + "After hill transform: 0.026586932316801495\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868374335\n", + "After adstock: 7648.89433896257\n", + "After hill transform: 0.34758063092699876\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,186.59\n", + "Adstocked value: 12,187.82\n", + "Saturated value: 0.0004\n", + "Final response: 212.5366\n", + "Raw spend: 12186.593034328236\n", + "After adstock: 12187.815256550459\n", + "After hill transform: 0.0003934864367112722\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,439.40\n", + "Adstocked value: 52,439.74\n", + "Saturated value: 0.3415\n", + "Final response: 48798.1920\n", + "Raw spend: 52439.40497305075\n", + "After adstock: 52439.73830638408\n", + "After hill transform: 0.3414667759440761\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,781.87\n", + "Adstocked value: 5,782.21\n", + "Saturated value: 0.0266\n", + "Final response: 1785.9914\n", + "Raw spend: 5781.872268492359\n", + "After adstock: 5782.205601825692\n", + "After hill transform: 0.026586932316801495\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868374335\n", + "After adstock: 7648.89433896257\n", + "After hill transform: 0.34758063092699876\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,186.59\n", + "Adstocked value: 12,187.82\n", + "Saturated value: 0.0004\n", + "Final response: 212.5366\n", + "Raw spend: 12186.593034313335\n", + "After adstock: 12187.815256535558\n", + "After hill transform: 0.0003934864367098311\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,439.40\n", + "Adstocked value: 52,439.74\n", + "Saturated value: 0.3415\n", + "Final response: 48798.1920\n", + "Raw spend: 52439.40497306565\n", + "After adstock: 52439.738306398984\n", + "After hill transform: 0.3414667759441136\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,781.87\n", + "Adstocked value: 5,782.21\n", + "Saturated value: 0.0266\n", + "Final response: 1785.9914\n", + "Raw spend: 5781.872268492359\n", + "After adstock: 5782.205601825692\n", + "After hill transform: 0.026586932316801495\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868374335\n", + "After adstock: 7648.89433896257\n", + "After hill transform: 0.34758063092699876\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,186.59\n", + "Adstocked value: 12,187.82\n", + "Saturated value: 0.0004\n", + "Final response: 212.5366\n", + "Raw spend: 12186.593034313335\n", + "After adstock: 12187.815256535558\n", + "After hill transform: 0.0003934864367098311\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,439.40\n", + "Adstocked value: 52,439.74\n", + "Saturated value: 0.3415\n", + "Final response: 48798.1920\n", + "Raw spend: 52439.40497305075\n", + "After adstock: 52439.73830638408\n", + "After hill transform: 0.3414667759440761\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,781.87\n", + "Adstocked value: 5,782.21\n", + "Saturated value: 0.0266\n", + "Final response: 1785.9914\n", + "Raw spend: 5781.87226850726\n", + "After adstock: 5782.205601840593\n", + "After hill transform: 0.026586932316977074\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868374335\n", + "After adstock: 7648.89433896257\n", + "After hill transform: 0.34758063092699876\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,186.59\n", + "Adstocked value: 12,187.82\n", + "Saturated value: 0.0004\n", + "Final response: 212.5366\n", + "Raw spend: 12186.593034313335\n", + "After adstock: 12187.815256535558\n", + "After hill transform: 0.0003934864367098311\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,439.40\n", + "Adstocked value: 52,439.74\n", + "Saturated value: 0.3415\n", + "Final response: 48798.1920\n", + "Raw spend: 52439.40497305075\n", + "After adstock: 52439.73830638408\n", + "After hill transform: 0.3414667759440761\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,781.87\n", + "Adstocked value: 5,782.21\n", + "Saturated value: 0.0266\n", + "Final response: 1785.9914\n", + "Raw spend: 5781.872268492359\n", + "After adstock: 5782.205601825692\n", + "After hill transform: 0.026586932316801495\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868389236\n", + "After adstock: 7648.894338977471\n", + "After hill transform: 0.34758063092822483\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 9,319.59\n", + "Adstocked value: 9,320.81\n", + "Saturated value: 0.0002\n", + "Final response: 95.1713\n", + "Raw spend: 9319.588946105958\n", + "After adstock: 9320.81116832818\n", + "After hill transform: 0.00017619841652143767\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 51,446.70\n", + "Adstocked value: 51,447.03\n", + "Saturated value: 0.3390\n", + "Final response: 48438.6398\n", + "Raw spend: 51446.69545135984\n", + "After adstock: 51447.028784693175\n", + "After hill transform: 0.3389507987584948\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,641.59\n", + "Adstocked value: 9,641.92\n", + "Saturated value: 0.0950\n", + "Final response: 6380.4538\n", + "Raw spend: 9641.586181088633\n", + "After adstock: 9641.919514421967\n", + "After hill transform: 0.0949818086669964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1364\n", + "Raw spend: 7648.717565676333\n", + "After adstock: 7648.894036264568\n", + "After hill transform: 0.3475806060204804\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,899.89\n", + "Adstocked value: 11,901.11\n", + "Saturated value: 0.0004\n", + "Final response: 197.9091\n", + "Raw spend: 11899.892625492597\n", + "After adstock: 11901.11484771482\n", + "After hill transform: 0.0003664054139935445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,340.13\n", + "Adstocked value: 52,340.47\n", + "Saturated value: 0.3412\n", + "Final response: 48762.4870\n", + "Raw spend: 52340.134020881655\n", + "After adstock: 52340.46735421499\n", + "After hill transform: 0.3412169292425509\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 6,167.84\n", + "Adstocked value: 6,168.18\n", + "Saturated value: 0.0314\n", + "Final response: 2106.7923\n", + "Raw spend: 6167.843659751986\n", + "After adstock: 6168.176993085319\n", + "After hill transform: 0.03136249421716824\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1370\n", + "Raw spend: 7648.717838104535\n", + "After adstock: 7648.89430869277\n", + "After hill transform: 0.3475806284363469\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,157.92\n", + "Adstocked value: 12,159.15\n", + "Saturated value: 0.0004\n", + "Final response: 211.0425\n", + "Raw spend: 12157.92299343126\n", + "After adstock: 12159.145215653483\n", + "After hill transform: 0.00039072030338259265\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,429.48\n", + "Adstocked value: 52,429.81\n", + "Saturated value: 0.3414\n", + "Final response: 48794.6240\n", + "Raw spend: 52429.47787783384\n", + "After adstock: 52429.81121116717\n", + "After hill transform: 0.3414418086060866\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,820.47\n", + "Adstocked value: 5,820.80\n", + "Saturated value: 0.0270\n", + "Final response: 1816.6940\n", + "Raw spend: 5820.469407618321\n", + "After adstock: 5820.802740951654\n", + "After hill transform: 0.027043982860272126\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717865347355\n", + "After adstock: 7648.89433593559\n", + "After hill transform: 0.3475806306779335\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,183.73\n", + "Adstocked value: 12,184.95\n", + "Saturated value: 0.0004\n", + "Final response: 212.3868\n", + "Raw spend: 12183.726030225127\n", + "After adstock: 12184.94825244735\n", + "After hill transform: 0.0003932092385643046\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.41\n", + "Adstocked value: 52,438.75\n", + "Saturated value: 0.3415\n", + "Final response: 48797.8352\n", + "Raw spend: 52438.412263529055\n", + "After adstock: 52438.74559686239\n", + "After hill transform: 0.3414642793834229\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,785.73\n", + "Adstocked value: 5,786.07\n", + "Saturated value: 0.0266\n", + "Final response: 1789.0480\n", + "Raw spend: 5785.731982404955\n", + "After adstock: 5786.065315738288\n", + "After hill transform: 0.026632433347280892\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868071637\n", + "After adstock: 7648.894338659872\n", + "After hill transform: 0.3475806309020922\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,186.31\n", + "Adstocked value: 12,187.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.5216\n", + "Raw spend: 12186.306333904515\n", + "After adstock: 12187.528556126737\n", + "After hill transform: 0.0003934587110426489\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,439.31\n", + "Adstocked value: 52,439.64\n", + "Saturated value: 0.3415\n", + "Final response: 48798.1563\n", + "Raw spend: 52439.30570209858\n", + "After adstock: 52439.639035431916\n", + "After hill transform: 0.3414665262897421\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,782.26\n", + "Adstocked value: 5,782.59\n", + "Saturated value: 0.0266\n", + "Final response: 1786.2969\n", + "Raw spend: 5782.258239883618\n", + "After adstock: 5782.5915732169515\n", + "After hill transform: 0.02659148038073368\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868344065\n", + "After adstock: 7648.8943389323\n", + "After hill transform: 0.3475806309245081\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,186.31\n", + "Adstocked value: 12,187.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.5216\n", + "Raw spend: 12186.306333919416\n", + "After adstock: 12187.528556141639\n", + "After hill transform: 0.00039345871104409\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,439.31\n", + "Adstocked value: 52,439.64\n", + "Saturated value: 0.3415\n", + "Final response: 48798.1563\n", + "Raw spend: 52439.30570209858\n", + "After adstock: 52439.639035431916\n", + "After hill transform: 0.3414665262897421\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,782.26\n", + "Adstocked value: 5,782.59\n", + "Saturated value: 0.0266\n", + "Final response: 1786.2969\n", + "Raw spend: 5782.258239883618\n", + "After adstock: 5782.5915732169515\n", + "After hill transform: 0.02659148038073368\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868344065\n", + "After adstock: 7648.8943389323\n", + "After hill transform: 0.3475806309245081\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,186.31\n", + "Adstocked value: 12,187.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.5216\n", + "Raw spend: 12186.306333904515\n", + "After adstock: 12187.528556126737\n", + "After hill transform: 0.0003934587110426489\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,439.31\n", + "Adstocked value: 52,439.64\n", + "Saturated value: 0.3415\n", + "Final response: 48798.1563\n", + "Raw spend: 52439.30570211348\n", + "After adstock: 52439.63903544682\n", + "After hill transform: 0.3414665262897796\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,782.26\n", + "Adstocked value: 5,782.59\n", + "Saturated value: 0.0266\n", + "Final response: 1786.2969\n", + "Raw spend: 5782.258239883618\n", + "After adstock: 5782.5915732169515\n", + "After hill transform: 0.02659148038073368\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868344065\n", + "After adstock: 7648.8943389323\n", + "After hill transform: 0.3475806309245081\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,186.31\n", + "Adstocked value: 12,187.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.5216\n", + "Raw spend: 12186.306333904515\n", + "After adstock: 12187.528556126737\n", + "After hill transform: 0.0003934587110426489\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,439.31\n", + "Adstocked value: 52,439.64\n", + "Saturated value: 0.3415\n", + "Final response: 48798.1563\n", + "Raw spend: 52439.30570209858\n", + "After adstock: 52439.639035431916\n", + "After hill transform: 0.3414665262897421\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,782.26\n", + "Adstocked value: 5,782.59\n", + "Saturated value: 0.0266\n", + "Final response: 1786.2969\n", + "Raw spend: 5782.25823989852\n", + "After adstock: 5782.591573231853\n", + "After hill transform: 0.026591480380909277\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868344065\n", + "After adstock: 7648.8943389323\n", + "After hill transform: 0.3475806309245081\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,186.31\n", + "Adstocked value: 12,187.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.5216\n", + "Raw spend: 12186.306333904515\n", + "After adstock: 12187.528556126737\n", + "After hill transform: 0.0003934587110426489\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,439.31\n", + "Adstocked value: 52,439.64\n", + "Saturated value: 0.3415\n", + "Final response: 48798.1563\n", + "Raw spend: 52439.30570209858\n", + "After adstock: 52439.639035431916\n", + "After hill transform: 0.3414665262897421\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,782.26\n", + "Adstocked value: 5,782.59\n", + "Saturated value: 0.0266\n", + "Final response: 1786.2969\n", + "Raw spend: 5782.258239883618\n", + "After adstock: 5782.5915732169515\n", + "After hill transform: 0.02659148038073368\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868358966\n", + "After adstock: 7648.8943389472015\n", + "After hill transform: 0.34758063092573416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 9,319.59\n", + "Adstocked value: 9,320.81\n", + "Saturated value: 0.0002\n", + "Final response: 95.1713\n", + "Raw spend: 9319.58894583977\n", + "After adstock: 9320.811168061993\n", + "After hill transform: 0.00017619841650636154\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 51,446.70\n", + "Adstocked value: 51,447.03\n", + "Saturated value: 0.3390\n", + "Final response: 48438.6398\n", + "Raw spend: 51446.69545127711\n", + "After adstock: 51447.02878461045\n", + "After hill transform: 0.33895079875828354\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,641.59\n", + "Adstocked value: 9,641.92\n", + "Saturated value: 0.0950\n", + "Final response: 6380.4538\n", + "Raw spend: 9641.586181089742\n", + "After adstock: 9641.919514423076\n", + "After hill transform: 0.09498180866702245\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1364\n", + "Raw spend: 7648.717565676335\n", + "After adstock: 7648.89403626457\n", + "After hill transform: 0.3475806060204805\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,899.63\n", + "Adstocked value: 11,900.86\n", + "Saturated value: 0.0004\n", + "Final response: 197.8962\n", + "Raw spend: 11899.634595098041\n", + "After adstock: 11900.856817320264\n", + "After hill transform: 0.00036638161780211105\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,340.04\n", + "Adstocked value: 52,340.38\n", + "Saturated value: 0.3412\n", + "Final response: 48762.4549\n", + "Raw spend: 52340.044677016434\n", + "After adstock: 52340.37801034977\n", + "After hill transform: 0.34121670420686073\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 6,168.19\n", + "Adstocked value: 6,168.52\n", + "Saturated value: 0.0314\n", + "Final response: 2107.0949\n", + "Raw spend: 6168.1910340042305\n", + "After adstock: 6168.5243673375635\n", + "After hill transform: 0.03136699832269795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1370\n", + "Raw spend: 7648.717838077292\n", + "After adstock: 7648.894308665527\n", + "After hill transform: 0.3475806284341053\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,157.64\n", + "Adstocked value: 12,158.86\n", + "Saturated value: 0.0004\n", + "Final response: 211.0277\n", + "Raw spend: 12157.639160023868\n", + "After adstock: 12158.86138224609\n", + "After hill transform: 0.0003906929835827046\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,429.38\n", + "Adstocked value: 52,429.71\n", + "Saturated value: 0.3414\n", + "Final response: 48794.5887\n", + "Raw spend: 52429.379599590364\n", + "After adstock: 52429.7129329237\n", + "After hill transform: 0.34144156141020204\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,820.85\n", + "Adstocked value: 5,821.18\n", + "Saturated value: 0.0270\n", + "Final response: 1816.9995\n", + "Raw spend: 5820.851519295679\n", + "After adstock: 5821.184852629012\n", + "After hill transform: 0.02704853033683296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717865317388\n", + "After adstock: 7648.894335905623\n", + "After hill transform: 0.3475806306754678\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,183.44\n", + "Adstocked value: 12,184.66\n", + "Saturated value: 0.0004\n", + "Final response: 212.3719\n", + "Raw spend: 12183.43961651645\n", + "After adstock: 12184.661838738673\n", + "After hill transform: 0.00039318155361439694\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.31\n", + "Adstocked value: 52,438.65\n", + "Saturated value: 0.3415\n", + "Final response: 48797.7996\n", + "Raw spend: 52438.31309184776\n", + "After adstock: 52438.6464251811\n", + "After hill transform: 0.3414640299748998\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,786.12\n", + "Adstocked value: 5,786.45\n", + "Saturated value: 0.0266\n", + "Final response: 1789.3535\n", + "Raw spend: 5786.117567824825\n", + "After adstock: 5786.450901158158\n", + "After hill transform: 0.026636981389899266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868041397\n", + "After adstock: 7648.894338629632\n", + "After hill transform: 0.34758063089960406\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,186.02\n", + "Adstocked value: 12,187.24\n", + "Saturated value: 0.0004\n", + "Final response: 212.5066\n", + "Raw spend: 12186.019662165709\n", + "After adstock: 12187.241884387931\n", + "After hill transform: 0.00039343098944850106\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,439.21\n", + "Adstocked value: 52,439.54\n", + "Saturated value: 0.3415\n", + "Final response: 48798.1207\n", + "Raw spend: 52439.2064410735\n", + "After adstock: 52439.53977440683\n", + "After hill transform: 0.34146627665998874\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,782.64\n", + "Adstocked value: 5,782.98\n", + "Saturated value: 0.0266\n", + "Final response: 1786.6024\n", + "Raw spend: 5782.644172677739\n", + "After adstock: 5782.977506011072\n", + "After hill transform: 0.02659602844290802\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868313798\n", + "After adstock: 7648.894338902033\n", + "After hill transform: 0.34758063092201763\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,186.02\n", + "Adstocked value: 12,187.24\n", + "Saturated value: 0.0004\n", + "Final response: 212.5066\n", + "Raw spend: 12186.01966218061\n", + "After adstock: 12187.241884402833\n", + "After hill transform: 0.00039343098944994196\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,439.21\n", + "Adstocked value: 52,439.54\n", + "Saturated value: 0.3415\n", + "Final response: 48798.1207\n", + "Raw spend: 52439.2064410735\n", + "After adstock: 52439.53977440683\n", + "After hill transform: 0.34146627665998874\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,782.64\n", + "Adstocked value: 5,782.98\n", + "Saturated value: 0.0266\n", + "Final response: 1786.6024\n", + "Raw spend: 5782.644172677739\n", + "After adstock: 5782.977506011072\n", + "After hill transform: 0.02659602844290802\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868313798\n", + "After adstock: 7648.894338902033\n", + "After hill transform: 0.34758063092201763\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,186.02\n", + "Adstocked value: 12,187.24\n", + "Saturated value: 0.0004\n", + "Final response: 212.5066\n", + "Raw spend: 12186.019662165709\n", + "After adstock: 12187.241884387931\n", + "After hill transform: 0.00039343098944850106\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,439.21\n", + "Adstocked value: 52,439.54\n", + "Saturated value: 0.3415\n", + "Final response: 48798.1207\n", + "Raw spend: 52439.2064410884\n", + "After adstock: 52439.53977442173\n", + "After hill transform: 0.34146627666002627\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,782.64\n", + "Adstocked value: 5,782.98\n", + "Saturated value: 0.0266\n", + "Final response: 1786.6024\n", + "Raw spend: 5782.644172677739\n", + "After adstock: 5782.977506011072\n", + "After hill transform: 0.02659602844290802\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868313798\n", + "After adstock: 7648.894338902033\n", + "After hill transform: 0.34758063092201763\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,186.02\n", + "Adstocked value: 12,187.24\n", + "Saturated value: 0.0004\n", + "Final response: 212.5066\n", + "Raw spend: 12186.019662165709\n", + "After adstock: 12187.241884387931\n", + "After hill transform: 0.00039343098944850106\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,439.21\n", + "Adstocked value: 52,439.54\n", + "Saturated value: 0.3415\n", + "Final response: 48798.1207\n", + "Raw spend: 52439.2064410735\n", + "After adstock: 52439.53977440683\n", + "After hill transform: 0.34146627665998874\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,782.64\n", + "Adstocked value: 5,782.98\n", + "Saturated value: 0.0266\n", + "Final response: 1786.6024\n", + "Raw spend: 5782.6441726926405\n", + "After adstock: 5782.9775060259735\n", + "After hill transform: 0.026596028443083626\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868313798\n", + "After adstock: 7648.894338902033\n", + "After hill transform: 0.34758063092201763\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,186.02\n", + "Adstocked value: 12,187.24\n", + "Saturated value: 0.0004\n", + "Final response: 212.5066\n", + "Raw spend: 12186.019662165709\n", + "After adstock: 12187.241884387931\n", + "After hill transform: 0.00039343098944850106\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,439.21\n", + "Adstocked value: 52,439.54\n", + "Saturated value: 0.3415\n", + "Final response: 48798.1207\n", + "Raw spend: 52439.2064410735\n", + "After adstock: 52439.53977440683\n", + "After hill transform: 0.34146627665998874\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,782.64\n", + "Adstocked value: 5,782.98\n", + "Saturated value: 0.0266\n", + "Final response: 1786.6024\n", + "Raw spend: 5782.644172677739\n", + "After adstock: 5782.977506011072\n", + "After hill transform: 0.02659602844290802\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868328699\n", + "After adstock: 7648.894338916934\n", + "After hill transform: 0.34758063092324376\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 10,678.83\n", + "Adstocked value: 10,680.05\n", + "Saturated value: 0.0003\n", + "Final response: 143.0954\n", + "Raw spend: 10678.825204671135\n", + "After adstock: 10680.047426893358\n", + "After hill transform: 0.00026492426268389556\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 51,917.34\n", + "Adstocked value: 51,917.67\n", + "Saturated value: 0.3401\n", + "Final response: 48609.7986\n", + "Raw spend: 51917.3356409061\n", + "After adstock: 51917.66897423944\n", + "After hill transform: 0.34014848716725204\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 7,811.71\n", + "Adstocked value: 7,812.04\n", + "Saturated value: 0.0569\n", + "Final response: 3820.7589\n", + "Raw spend: 7811.709589444992\n", + "After adstock: 7812.042922778325\n", + "After hill transform: 0.0568772384739172\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1367\n", + "Raw spend: 7648.717709208543\n", + "After adstock: 7648.894179796778\n", + "After hill transform: 0.34758061783056043\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,035.30\n", + "Adstocked value: 12,036.52\n", + "Saturated value: 0.0004\n", + "Final response: 204.7311\n", + "Raw spend: 12035.300216416252\n", + "After adstock: 12036.522438638474\n", + "After hill transform: 0.0003790355215905784\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,387.02\n", + "Adstocked value: 52,387.35\n", + "Saturated value: 0.3413\n", + "Final response: 48779.3572\n", + "Raw spend: 52387.01936105676\n", + "After adstock: 52387.352694390094\n", + "After hill transform: 0.3413349790259391\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,985.55\n", + "Adstocked value: 5,985.88\n", + "Saturated value: 0.0291\n", + "Final response: 1951.4567\n", + "Raw spend: 5985.550714354465\n", + "After adstock: 5985.884047687798\n", + "After hill transform: 0.02905010974467919\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1370\n", + "Raw spend: 7648.717852403272\n", + "After adstock: 7648.894322991508\n", + "After hill transform: 0.3475806296128719\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,170.95\n", + "Adstocked value: 12,172.17\n", + "Saturated value: 0.0004\n", + "Final response: 211.7204\n", + "Raw spend: 12170.947717590763\n", + "After adstock: 12172.169939812986\n", + "After hill transform: 0.00039197534012780876\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,433.99\n", + "Adstocked value: 52,434.32\n", + "Saturated value: 0.3415\n", + "Final response: 48796.2450\n", + "Raw spend: 52433.98773307182\n", + "After adstock: 52434.32106640516\n", + "After hill transform: 0.341453151684038\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,802.93\n", + "Adstocked value: 5,803.27\n", + "Saturated value: 0.0268\n", + "Final response: 1802.7081\n", + "Raw spend: 5802.934826845412\n", + "After adstock: 5803.268160178745\n", + "After hill transform: 0.026835783840365997\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717866722745\n", + "After adstock: 7648.8943373109805\n", + "After hill transform: 0.347580630791103\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.51\n", + "Adstocked value: 12,185.73\n", + "Saturated value: 0.0004\n", + "Final response: 212.4279\n", + "Raw spend: 12184.512467708215\n", + "After adstock: 12185.734689930438\n", + "After hill transform: 0.0003932852628370242\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.68\n", + "Adstocked value: 52,439.02\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9331\n", + "Raw spend: 52438.684570273326\n", + "After adstock: 52439.01790360666\n", + "After hill transform: 0.34146496421024275\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.67\n", + "Adstocked value: 5,785.01\n", + "Saturated value: 0.0266\n", + "Final response: 1788.2092\n", + "Raw spend: 5784.673238094507\n", + "After adstock: 5785.00657142784\n", + "After hill transform: 0.026619947612162857\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868154693\n", + "After adstock: 7648.894338742928\n", + "After hill transform: 0.34758063090892616\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.51\n", + "Adstocked value: 12,185.73\n", + "Saturated value: 0.0004\n", + "Final response: 212.4279\n", + "Raw spend: 12184.512467723116\n", + "After adstock: 12185.734689945339\n", + "After hill transform: 0.0003932852628384648\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.68\n", + "Adstocked value: 52,439.02\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9331\n", + "Raw spend: 52438.684570273326\n", + "After adstock: 52439.01790360666\n", + "After hill transform: 0.34146496421024275\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.67\n", + "Adstocked value: 5,785.01\n", + "Saturated value: 0.0266\n", + "Final response: 1788.2092\n", + "Raw spend: 5784.673238094507\n", + "After adstock: 5785.00657142784\n", + "After hill transform: 0.026619947612162857\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868154693\n", + "After adstock: 7648.894338742928\n", + "After hill transform: 0.34758063090892616\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.51\n", + "Adstocked value: 12,185.73\n", + "Saturated value: 0.0004\n", + "Final response: 212.4279\n", + "Raw spend: 12184.512467708215\n", + "After adstock: 12185.734689930438\n", + "After hill transform: 0.0003932852628370242\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.68\n", + "Adstocked value: 52,439.02\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9331\n", + "Raw spend: 52438.68457028823\n", + "After adstock: 52439.01790362156\n", + "After hill transform: 0.3414649642102802\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.67\n", + "Adstocked value: 5,785.01\n", + "Saturated value: 0.0266\n", + "Final response: 1788.2092\n", + "Raw spend: 5784.673238094507\n", + "After adstock: 5785.00657142784\n", + "After hill transform: 0.026619947612162857\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868154693\n", + "After adstock: 7648.894338742928\n", + "After hill transform: 0.34758063090892616\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.51\n", + "Adstocked value: 12,185.73\n", + "Saturated value: 0.0004\n", + "Final response: 212.4279\n", + "Raw spend: 12184.512467708215\n", + "After adstock: 12185.734689930438\n", + "After hill transform: 0.0003932852628370242\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.68\n", + "Adstocked value: 52,439.02\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9331\n", + "Raw spend: 52438.684570273326\n", + "After adstock: 52439.01790360666\n", + "After hill transform: 0.34146496421024275\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.67\n", + "Adstocked value: 5,785.01\n", + "Saturated value: 0.0266\n", + "Final response: 1788.2092\n", + "Raw spend: 5784.673238109408\n", + "After adstock: 5785.006571442741\n", + "After hill transform: 0.02661994761233856\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868154693\n", + "After adstock: 7648.894338742928\n", + "After hill transform: 0.34758063090892616\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.51\n", + "Adstocked value: 12,185.73\n", + "Saturated value: 0.0004\n", + "Final response: 212.4279\n", + "Raw spend: 12184.512467708215\n", + "After adstock: 12185.734689930438\n", + "After hill transform: 0.0003932852628370242\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.68\n", + "Adstocked value: 52,439.02\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9331\n", + "Raw spend: 52438.684570273326\n", + "After adstock: 52439.01790360666\n", + "After hill transform: 0.34146496421024275\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.67\n", + "Adstocked value: 5,785.01\n", + "Saturated value: 0.0266\n", + "Final response: 1788.2092\n", + "Raw spend: 5784.673238094507\n", + "After adstock: 5785.00657142784\n", + "After hill transform: 0.026619947612162857\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868169594\n", + "After adstock: 7648.894338757829\n", + "After hill transform: 0.3475806309101523\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 9,319.59\n", + "Adstocked value: 9,320.81\n", + "Saturated value: 0.0002\n", + "Final response: 95.1713\n", + "Raw spend: 9319.588664552215\n", + "After adstock: 9320.810886774438\n", + "After hill transform: 0.00017619840057498998\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 51,446.70\n", + "Adstocked value: 51,447.03\n", + "Saturated value: 0.3390\n", + "Final response: 48438.6399\n", + "Raw spend: 51446.69573287498\n", + "After adstock: 51447.02906620831\n", + "After hill transform: 0.3389507994775511\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,641.59\n", + "Adstocked value: 9,641.92\n", + "Saturated value: 0.0950\n", + "Final response: 6380.4538\n", + "Raw spend: 9641.586181081284\n", + "After adstock: 9641.919514414618\n", + "After hill transform: 0.09498180866682396\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1364\n", + "Raw spend: 7648.717565722292\n", + "After adstock: 7648.894036310528\n", + "After hill transform: 0.347580606024262\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,898.02\n", + "Adstocked value: 11,899.24\n", + "Saturated value: 0.0004\n", + "Final response: 197.8158\n", + "Raw spend: 11898.020087392615\n", + "After adstock: 11899.242309614838\n", + "After hill transform: 0.0003662327473302036\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,339.49\n", + "Adstocked value: 52,339.82\n", + "Saturated value: 0.3412\n", + "Final response: 48762.2537\n", + "Raw spend: 52339.48568653349\n", + "After adstock: 52339.81901986682\n", + "After hill transform: 0.34121529623729474\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 6,170.36\n", + "Adstocked value: 6,170.70\n", + "Saturated value: 0.0314\n", + "Final response: 2108.9886\n", + "Raw spend: 6170.364532393184\n", + "After adstock: 6170.697865726517\n", + "After hill transform: 0.031395188672330036\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1370\n", + "Raw spend: 7648.717837911453\n", + "After adstock: 7648.894308499688\n", + "After hill transform: 0.3475806284204597\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,155.86\n", + "Adstocked value: 12,157.09\n", + "Saturated value: 0.0004\n", + "Final response: 210.9354\n", + "Raw spend: 12155.863229676655\n", + "After adstock: 12157.085451898878\n", + "After hill transform: 0.0003905220739387875\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,428.76\n", + "Adstocked value: 52,429.10\n", + "Saturated value: 0.3414\n", + "Final response: 48794.3676\n", + "Raw spend: 52428.764681899345\n", + "After adstock: 52429.09801523268\n", + "After hill transform: 0.3414400147203267\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,823.24\n", + "Adstocked value: 5,823.58\n", + "Saturated value: 0.0271\n", + "Final response: 1818.9115\n", + "Raw spend: 5823.2423675243745\n", + "After adstock: 5823.5757008577075\n", + "After hill transform: 0.02707699370508129\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717865130369\n", + "After adstock: 7648.894335718604\n", + "After hill transform: 0.34758063066007955\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,181.65\n", + "Adstocked value: 12,182.87\n", + "Saturated value: 0.0004\n", + "Final response: 212.2783\n", + "Raw spend: 12181.64754390506\n", + "After adstock: 12182.869766127282\n", + "After hill transform: 0.0003930083600812518\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,437.69\n", + "Adstocked value: 52,438.03\n", + "Saturated value: 0.3415\n", + "Final response: 48797.5766\n", + "Raw spend: 52437.69258143593\n", + "After adstock: 52438.02591476926\n", + "After hill transform: 0.34146246943414943\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,788.53\n", + "Adstocked value: 5,788.86\n", + "Saturated value: 0.0267\n", + "Final response: 1791.2658\n", + "Raw spend: 5788.530151037494\n", + "After adstock: 5788.863484370827\n", + "After hill transform: 0.026665448469128328\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.7178678522605\n", + "After adstock: 7648.894338440496\n", + "After hill transform: 0.3475806308840415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.23\n", + "Adstocked value: 12,185.45\n", + "Saturated value: 0.0004\n", + "Final response: 212.4129\n", + "Raw spend: 12184.2259753279\n", + "After adstock: 12185.448197550122\n", + "After hill transform: 0.0003932575667182957\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.59\n", + "Adstocked value: 52,438.92\n", + "Saturated value: 0.3415\n", + "Final response: 48797.8975\n", + "Raw spend: 52438.585371389585\n", + "After adstock: 52438.91870472292\n", + "After hill transform: 0.3414647147343622\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,785.06\n", + "Adstocked value: 5,785.39\n", + "Saturated value: 0.0266\n", + "Final response: 1788.5147\n", + "Raw spend: 5785.058929388805\n", + "After adstock: 5785.392262722138\n", + "After hill transform: 0.026624495661454004\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.7178681244495\n", + "After adstock: 7648.894338712685\n", + "After hill transform: 0.34758063090643765\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.48\n", + "Adstocked value: 12,185.71\n", + "Saturated value: 0.0004\n", + "Final response: 212.4264\n", + "Raw spend: 12184.483818470184\n", + "After adstock: 12185.706040692407\n", + "After hill transform: 0.0003932824931667154\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.67\n", + "Adstocked value: 52,439.01\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9295\n", + "Raw spend: 52438.67465038495\n", + "After adstock: 52439.007983718286\n", + "After hill transform: 0.34146493926267196\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.71\n", + "Adstocked value: 5,785.05\n", + "Saturated value: 0.0266\n", + "Final response: 1788.2398\n", + "Raw spend: 5784.711807223936\n", + "After adstock: 5785.045140557269\n", + "After hill transform: 0.026620402396729043\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868151669\n", + "After adstock: 7648.894338739904\n", + "After hill transform: 0.34758063090867736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.48\n", + "Adstocked value: 12,185.71\n", + "Saturated value: 0.0004\n", + "Final response: 212.4264\n", + "Raw spend: 12184.483818485085\n", + "After adstock: 12185.706040707308\n", + "After hill transform: 0.000393282493168156\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.67\n", + "Adstocked value: 52,439.01\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9295\n", + "Raw spend: 52438.67465038495\n", + "After adstock: 52439.007983718286\n", + "After hill transform: 0.34146493926267196\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.71\n", + "Adstocked value: 5,785.05\n", + "Saturated value: 0.0266\n", + "Final response: 1788.2398\n", + "Raw spend: 5784.711807223936\n", + "After adstock: 5785.045140557269\n", + "After hill transform: 0.026620402396729043\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868151669\n", + "After adstock: 7648.894338739904\n", + "After hill transform: 0.34758063090867736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.48\n", + "Adstocked value: 12,185.71\n", + "Saturated value: 0.0004\n", + "Final response: 212.4264\n", + "Raw spend: 12184.483818470184\n", + "After adstock: 12185.706040692407\n", + "After hill transform: 0.0003932824931667154\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.67\n", + "Adstocked value: 52,439.01\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9295\n", + "Raw spend: 52438.67465039985\n", + "After adstock: 52439.00798373319\n", + "After hill transform: 0.34146493926270943\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.71\n", + "Adstocked value: 5,785.05\n", + "Saturated value: 0.0266\n", + "Final response: 1788.2398\n", + "Raw spend: 5784.711807223936\n", + "After adstock: 5785.045140557269\n", + "After hill transform: 0.026620402396729043\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868151669\n", + "After adstock: 7648.894338739904\n", + "After hill transform: 0.34758063090867736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.48\n", + "Adstocked value: 12,185.71\n", + "Saturated value: 0.0004\n", + "Final response: 212.4264\n", + "Raw spend: 12184.483818470184\n", + "After adstock: 12185.706040692407\n", + "After hill transform: 0.0003932824931667154\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.67\n", + "Adstocked value: 52,439.01\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9295\n", + "Raw spend: 52438.67465038495\n", + "After adstock: 52439.007983718286\n", + "After hill transform: 0.34146493926267196\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.71\n", + "Adstocked value: 5,785.05\n", + "Saturated value: 0.0266\n", + "Final response: 1788.2398\n", + "Raw spend: 5784.7118072388375\n", + "After adstock: 5785.045140572171\n", + "After hill transform: 0.026620402396904747\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868151669\n", + "After adstock: 7648.894338739904\n", + "After hill transform: 0.34758063090867736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.48\n", + "Adstocked value: 12,185.71\n", + "Saturated value: 0.0004\n", + "Final response: 212.4264\n", + "Raw spend: 12184.483818470184\n", + "After adstock: 12185.706040692407\n", + "After hill transform: 0.0003932824931667154\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.67\n", + "Adstocked value: 52,439.01\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9295\n", + "Raw spend: 52438.67465038495\n", + "After adstock: 52439.007983718286\n", + "After hill transform: 0.34146493926267196\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.71\n", + "Adstocked value: 5,785.05\n", + "Saturated value: 0.0266\n", + "Final response: 1788.2398\n", + "Raw spend: 5784.711807223936\n", + "After adstock: 5785.045140557269\n", + "After hill transform: 0.026620402396729043\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.71786816657\n", + "After adstock: 7648.894338754805\n", + "After hill transform: 0.3475806309099035\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,162.24\n", + "Adstocked value: 12,163.46\n", + "Saturated value: 0.0004\n", + "Final response: 211.2669\n", + "Raw spend: 12162.238732461497\n", + "After adstock: 12163.46095468372\n", + "After hill transform: 0.000391135862661558\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,430.97\n", + "Adstocked value: 52,431.31\n", + "Saturated value: 0.3414\n", + "Final response: 48795.1611\n", + "Raw spend: 52430.972219729585\n", + "After adstock: 52431.30555306292\n", + "After hill transform: 0.3414455672263751\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,814.66\n", + "Adstocked value: 5,814.99\n", + "Saturated value: 0.0270\n", + "Final response: 1812.0528\n", + "Raw spend: 5814.659326236292\n", + "After adstock: 5814.992659569625\n", + "After hill transform: 0.026974892405779872\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717865803395\n", + "After adstock: 7648.8943363916305\n", + "After hill transform: 0.3475806307154573\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,182.26\n", + "Adstocked value: 12,183.48\n", + "Saturated value: 0.0004\n", + "Final response: 212.3103\n", + "Raw spend: 12182.259309869316\n", + "After adstock: 12183.481532091539\n", + "After hill transform: 0.00039306747803961775\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,437.90\n", + "Adstocked value: 52,438.24\n", + "Saturated value: 0.3415\n", + "Final response: 48797.6527\n", + "Raw spend: 52437.904407319416\n", + "After adstock: 52438.23774065275\n", + "After hill transform: 0.34146300216327924\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,787.71\n", + "Adstocked value: 5,788.04\n", + "Saturated value: 0.0267\n", + "Final response: 1790.6128\n", + "Raw spend: 5787.706559125172\n", + "After adstock: 5788.039892458505\n", + "After hill transform: 0.026655728572721138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717867916842\n", + "After adstock: 7648.894338505077\n", + "After hill transform: 0.3475806308893554\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.26\n", + "Adstocked value: 12,185.48\n", + "Saturated value: 0.0004\n", + "Final response: 212.4148\n", + "Raw spend: 12184.261367610097\n", + "After adstock: 12185.48358983232\n", + "After hill transform: 0.0003932609881311371\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.60\n", + "Adstocked value: 52,438.93\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9019\n", + "Raw spend: 52438.597626078394\n", + "After adstock: 52438.93095941173\n", + "After hill transform: 0.34146474555377493\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,785.01\n", + "Adstocked value: 5,785.34\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4770\n", + "Raw spend: 5785.01128241406\n", + "After adstock: 5785.344615747393\n", + "After hill transform: 0.02662393378660345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868128186\n", + "After adstock: 7648.894338716421\n", + "After hill transform: 0.3475806309067452\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.46\n", + "Adstocked value: 12,185.68\n", + "Saturated value: 0.0004\n", + "Final response: 212.4252\n", + "Raw spend: 12184.461573384175\n", + "After adstock: 12185.683795606397\n", + "After hill transform: 0.00039328034262792677\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.67\n", + "Adstocked value: 52,439.00\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9268\n", + "Raw spend: 52438.6669479543\n", + "After adstock: 52439.000281287634\n", + "After hill transform: 0.3414649198917927\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.74\n", + "Adstocked value: 5,785.08\n", + "Saturated value: 0.0266\n", + "Final response: 1788.2635\n", + "Raw spend: 5784.741754742949\n", + "After adstock: 5785.075088076282\n", + "After hill transform: 0.026620755523439767\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868149321\n", + "After adstock: 7648.894338737556\n", + "After hill transform: 0.3475806309084841\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.46\n", + "Adstocked value: 12,185.68\n", + "Saturated value: 0.0004\n", + "Final response: 212.4252\n", + "Raw spend: 12184.461573399076\n", + "After adstock: 12185.683795621298\n", + "After hill transform: 0.00039328034262936734\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.67\n", + "Adstocked value: 52,439.00\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9268\n", + "Raw spend: 52438.6669479543\n", + "After adstock: 52439.000281287634\n", + "After hill transform: 0.3414649198917927\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.74\n", + "Adstocked value: 5,785.08\n", + "Saturated value: 0.0266\n", + "Final response: 1788.2635\n", + "Raw spend: 5784.741754742949\n", + "After adstock: 5785.075088076282\n", + "After hill transform: 0.026620755523439767\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868149321\n", + "After adstock: 7648.894338737556\n", + "After hill transform: 0.3475806309084841\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.46\n", + "Adstocked value: 12,185.68\n", + "Saturated value: 0.0004\n", + "Final response: 212.4252\n", + "Raw spend: 12184.461573384175\n", + "After adstock: 12185.683795606397\n", + "After hill transform: 0.00039328034262792677\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.67\n", + "Adstocked value: 52,439.00\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9268\n", + "Raw spend: 52438.6669479692\n", + "After adstock: 52439.000281302535\n", + "After hill transform: 0.3414649198918302\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.74\n", + "Adstocked value: 5,785.08\n", + "Saturated value: 0.0266\n", + "Final response: 1788.2635\n", + "Raw spend: 5784.741754742949\n", + "After adstock: 5785.075088076282\n", + "After hill transform: 0.026620755523439767\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868149321\n", + "After adstock: 7648.894338737556\n", + "After hill transform: 0.3475806309084841\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.46\n", + "Adstocked value: 12,185.68\n", + "Saturated value: 0.0004\n", + "Final response: 212.4252\n", + "Raw spend: 12184.461573384175\n", + "After adstock: 12185.683795606397\n", + "After hill transform: 0.00039328034262792677\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.67\n", + "Adstocked value: 52,439.00\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9268\n", + "Raw spend: 52438.6669479543\n", + "After adstock: 52439.000281287634\n", + "After hill transform: 0.3414649198917927\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.74\n", + "Adstocked value: 5,785.08\n", + "Saturated value: 0.0266\n", + "Final response: 1788.2635\n", + "Raw spend: 5784.74175475785\n", + "After adstock: 5785.075088091183\n", + "After hill transform: 0.02662075552361547\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868149321\n", + "After adstock: 7648.894338737556\n", + "After hill transform: 0.3475806309084841\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.46\n", + "Adstocked value: 12,185.68\n", + "Saturated value: 0.0004\n", + "Final response: 212.4252\n", + "Raw spend: 12184.461573384175\n", + "After adstock: 12185.683795606397\n", + "After hill transform: 0.00039328034262792677\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.67\n", + "Adstocked value: 52,439.00\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9268\n", + "Raw spend: 52438.6669479543\n", + "After adstock: 52439.000281287634\n", + "After hill transform: 0.3414649198917927\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.74\n", + "Adstocked value: 5,785.08\n", + "Saturated value: 0.0266\n", + "Final response: 1788.2635\n", + "Raw spend: 5784.741754742949\n", + "After adstock: 5785.075088076282\n", + "After hill transform: 0.026620755523439767\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868164222\n", + "After adstock: 7648.894338752457\n", + "After hill transform: 0.34758063090971025\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,073.26\n", + "Adstocked value: 12,074.48\n", + "Saturated value: 0.0004\n", + "Final response: 206.6711\n", + "Raw spend: 12073.257285988851\n", + "After adstock: 12074.479508211074\n", + "After hill transform: 0.000382627243946347\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,400.16\n", + "Adstocked value: 52,400.50\n", + "Saturated value: 0.3414\n", + "Final response: 48784.0840\n", + "Raw spend: 52400.162115379804\n", + "After adstock: 52400.49544871314\n", + "After hill transform: 0.3413680549477953\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,934.45\n", + "Adstocked value: 5,934.78\n", + "Saturated value: 0.0284\n", + "Final response: 1909.1436\n", + "Raw spend: 5934.45088645194\n", + "After adstock: 5934.784219785273\n", + "After hill transform: 0.028420220919491757\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717856410179\n", + "After adstock: 7648.894326998414\n", + "After hill transform: 0.34758062994256717\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,173.34\n", + "Adstocked value: 12,174.56\n", + "Saturated value: 0.0004\n", + "Final response: 211.8451\n", + "Raw spend: 12173.341144644643\n", + "After adstock: 12174.563366866865\n", + "After hill transform: 0.00039220625755748324\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,434.82\n", + "Adstocked value: 52,435.15\n", + "Saturated value: 0.3415\n", + "Final response: 48796.5429\n", + "Raw spend: 52434.81646469685\n", + "After adstock: 52435.14979803019\n", + "After hill transform: 0.3414552360032396\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,799.71\n", + "Adstocked value: 5,800.05\n", + "Saturated value: 0.0268\n", + "Final response: 1800.1449\n", + "Raw spend: 5799.712667913847\n", + "After adstock: 5800.04600124718\n", + "After hill transform: 0.026797626961080206\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717866975407\n", + "After adstock: 7648.894337563642\n", + "After hill transform: 0.3475806308118925\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,183.35\n", + "Adstocked value: 12,184.57\n", + "Saturated value: 0.0004\n", + "Final response: 212.3672\n", + "Raw spend: 12183.34953051022\n", + "After adstock: 12184.571752732443\n", + "After hill transform: 0.0003931728461061569\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.28\n", + "Adstocked value: 52,438.62\n", + "Saturated value: 0.3415\n", + "Final response: 48797.7884\n", + "Raw spend: 52438.28189962855\n", + "After adstock: 52438.615232961885\n", + "After hill transform: 0.34146395152898557\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,786.24\n", + "Adstocked value: 5,786.57\n", + "Saturated value: 0.0266\n", + "Final response: 1789.4496\n", + "Raw spend: 5786.238846060039\n", + "After adstock: 5786.572179393372\n", + "After hill transform: 0.026638411979871098\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868031929\n", + "After adstock: 7648.8943386201645\n", + "After hill transform: 0.347580630898825\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.35\n", + "Adstocked value: 12,185.57\n", + "Saturated value: 0.0004\n", + "Final response: 212.4194\n", + "Raw spend: 12184.35036909678\n", + "After adstock: 12185.572591319002\n", + "After hill transform: 0.00039326959209533984\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.63\n", + "Adstocked value: 52,438.96\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9129\n", + "Raw spend: 52438.62844312172\n", + "After adstock: 52438.96177645506\n", + "After hill transform: 0.3414648230557724\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.89\n", + "Adstocked value: 5,785.22\n", + "Saturated value: 0.0266\n", + "Final response: 1788.3821\n", + "Raw spend: 5784.891463874657\n", + "After adstock: 5785.22479720799\n", + "After hill transform: 0.026622520862275293\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868137582\n", + "After adstock: 7648.894338725817\n", + "After hill transform: 0.34758063090751823\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.35\n", + "Adstocked value: 12,185.57\n", + "Saturated value: 0.0004\n", + "Final response: 212.4194\n", + "Raw spend: 12184.35036911168\n", + "After adstock: 12185.572591333903\n", + "After hill transform: 0.00039326959209678037\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.63\n", + "Adstocked value: 52,438.96\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9129\n", + "Raw spend: 52438.62844312172\n", + "After adstock: 52438.96177645506\n", + "After hill transform: 0.3414648230557724\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.89\n", + "Adstocked value: 5,785.22\n", + "Saturated value: 0.0266\n", + "Final response: 1788.3821\n", + "Raw spend: 5784.891463874657\n", + "After adstock: 5785.22479720799\n", + "After hill transform: 0.026622520862275293\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868137582\n", + "After adstock: 7648.894338725817\n", + "After hill transform: 0.34758063090751823\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.35\n", + "Adstocked value: 12,185.57\n", + "Saturated value: 0.0004\n", + "Final response: 212.4194\n", + "Raw spend: 12184.35036909678\n", + "After adstock: 12185.572591319002\n", + "After hill transform: 0.00039326959209533984\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.63\n", + "Adstocked value: 52,438.96\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9129\n", + "Raw spend: 52438.62844313662\n", + "After adstock: 52438.96177646996\n", + "After hill transform: 0.3414648230558099\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.89\n", + "Adstocked value: 5,785.22\n", + "Saturated value: 0.0266\n", + "Final response: 1788.3821\n", + "Raw spend: 5784.891463874657\n", + "After adstock: 5785.22479720799\n", + "After hill transform: 0.026622520862275293\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868137582\n", + "After adstock: 7648.894338725817\n", + "After hill transform: 0.34758063090751823\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.35\n", + "Adstocked value: 12,185.57\n", + "Saturated value: 0.0004\n", + "Final response: 212.4194\n", + "Raw spend: 12184.35036909678\n", + "After adstock: 12185.572591319002\n", + "After hill transform: 0.00039326959209533984\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.63\n", + "Adstocked value: 52,438.96\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9129\n", + "Raw spend: 52438.62844312172\n", + "After adstock: 52438.96177645506\n", + "After hill transform: 0.3414648230557724\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.89\n", + "Adstocked value: 5,785.22\n", + "Saturated value: 0.0266\n", + "Final response: 1788.3821\n", + "Raw spend: 5784.8914638895585\n", + "After adstock: 5785.2247972228915\n", + "After hill transform: 0.02662252086245101\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868137582\n", + "After adstock: 7648.894338725817\n", + "After hill transform: 0.34758063090751823\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.35\n", + "Adstocked value: 12,185.57\n", + "Saturated value: 0.0004\n", + "Final response: 212.4194\n", + "Raw spend: 12184.35036909678\n", + "After adstock: 12185.572591319002\n", + "After hill transform: 0.00039326959209533984\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.63\n", + "Adstocked value: 52,438.96\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9129\n", + "Raw spend: 52438.62844312172\n", + "After adstock: 52438.96177645506\n", + "After hill transform: 0.3414648230557724\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.89\n", + "Adstocked value: 5,785.22\n", + "Saturated value: 0.0266\n", + "Final response: 1788.3821\n", + "Raw spend: 5784.891463874657\n", + "After adstock: 5785.22479720799\n", + "After hill transform: 0.026622520862275293\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868152483\n", + "After adstock: 7648.894338740718\n", + "After hill transform: 0.34758063090874436\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,628.22\n", + "Adstocked value: 11,629.45\n", + "Saturated value: 0.0003\n", + "Final response: 184.6819\n", + "Raw spend: 11628.223238827783\n", + "After adstock: 11629.445461050005\n", + "After hill transform: 0.00034191688784476553\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,246.07\n", + "Adstocked value: 52,246.40\n", + "Saturated value: 0.3410\n", + "Final response: 48728.6031\n", + "Raw spend: 52246.06768340649\n", + "After adstock: 52246.40101673982\n", + "After hill transform: 0.3409798255243309\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 6,533.58\n", + "Adstocked value: 6,533.91\n", + "Saturated value: 0.0363\n", + "Final response: 2439.2401\n", + "Raw spend: 6533.579412565809\n", + "After adstock: 6533.9127458991425\n", + "After hill transform: 0.03631143514319676\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1369\n", + "Raw spend: 7648.717809430692\n", + "After adstock: 7648.894280018927\n", + "After hill transform: 0.34758062607701323\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,128.74\n", + "Adstocked value: 12,129.96\n", + "Saturated value: 0.0004\n", + "Final response: 209.5287\n", + "Raw spend: 12128.73765606988\n", + "After adstock: 12129.959878292102\n", + "After hill transform: 0.00038791778179307146\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,419.37\n", + "Adstocked value: 52,419.71\n", + "Saturated value: 0.3414\n", + "Final response: 48790.9913\n", + "Raw spend: 52419.372367150194\n", + "After adstock: 52419.70570048353\n", + "After hill transform: 0.3414163885879229\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,859.76\n", + "Adstocked value: 5,860.09\n", + "Saturated value: 0.0275\n", + "Final response: 1848.2616\n", + "Raw spend: 5859.760258743772\n", + "After adstock: 5860.093592077105\n", + "After hill transform: 0.027513909752729503\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717862266893\n", + "After adstock: 7648.894332855128\n", + "After hill transform: 0.34758063042446774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,178.79\n", + "Adstocked value: 12,180.01\n", + "Saturated value: 0.0004\n", + "Final response: 212.1292\n", + "Raw spend: 12178.78909779409\n", + "After adstock: 12180.011320016312\n", + "After hill transform: 0.00039273221280090696\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,436.70\n", + "Adstocked value: 52,437.04\n", + "Saturated value: 0.3415\n", + "Final response: 48797.2209\n", + "Raw spend: 52436.70283552457\n", + "After adstock: 52437.03616885791\n", + "After hill transform: 0.34145998026055513\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,792.38\n", + "Adstocked value: 5,792.71\n", + "Saturated value: 0.0267\n", + "Final response: 1794.3184\n", + "Raw spend: 5792.378343361569\n", + "After adstock: 5792.711676694902\n", + "After hill transform: 0.02671089155188511\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717867550513\n", + "After adstock: 7648.894338138748\n", + "After hill transform: 0.3475806308592132\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,183.79\n", + "Adstocked value: 12,185.02\n", + "Saturated value: 0.0004\n", + "Final response: 212.3904\n", + "Raw spend: 12183.79424196651\n", + "After adstock: 12185.016464188733\n", + "After hill transform: 0.0003932158321503991\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.44\n", + "Adstocked value: 52,438.77\n", + "Saturated value: 0.3415\n", + "Final response: 48797.8437\n", + "Raw spend: 52438.435882362006\n", + "After adstock: 52438.76921569534\n", + "After hill transform: 0.34146433878276505\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,785.64\n", + "Adstocked value: 5,785.97\n", + "Saturated value: 0.0266\n", + "Final response: 1788.9752\n", + "Raw spend: 5785.640151823349\n", + "After adstock: 5785.973485156682\n", + "After hill transform: 0.02663135025734823\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868078875\n", + "After adstock: 7648.89433866711\n", + "After hill transform: 0.34758063090268776\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.29\n", + "Adstocked value: 12,185.52\n", + "Saturated value: 0.0004\n", + "Final response: 212.4165\n", + "Raw spend: 12184.294756383752\n", + "After adstock: 12185.516978605974\n", + "After hill transform: 0.00039326421588065785\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.94\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9060\n", + "Raw spend: 52438.609187045746\n", + "After adstock: 52438.94252037908\n", + "After hill transform: 0.3414647746285368\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.97\n", + "Adstocked value: 5,785.30\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4414\n", + "Raw spend: 5784.966332669526\n", + "After adstock: 5785.299666002859\n", + "After hill transform: 0.02662340372505194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868131711\n", + "After adstock: 7648.894338719946\n", + "After hill transform: 0.34758063090703517\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.34\n", + "Adstocked value: 12,185.57\n", + "Saturated value: 0.0004\n", + "Final response: 212.4191\n", + "Raw spend: 12184.344807825477\n", + "After adstock: 12185.5670300477\n", + "After hill transform: 0.00039326905447166976\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.63\n", + "Adstocked value: 52,438.96\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9122\n", + "Raw spend: 52438.62651751412\n", + "After adstock: 52438.95985084746\n", + "After hill transform: 0.3414648182130495\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.90\n", + "Adstocked value: 5,785.23\n", + "Saturated value: 0.0266\n", + "Final response: 1788.3880\n", + "Raw spend: 5784.898950754145\n", + "After adstock: 5785.232284087478\n", + "After hill transform: 0.026622609147785664\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868136995\n", + "After adstock: 7648.89433872523\n", + "After hill transform: 0.34758063090747\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.34\n", + "Adstocked value: 12,185.57\n", + "Saturated value: 0.0004\n", + "Final response: 212.4191\n", + "Raw spend: 12184.344807840378\n", + "After adstock: 12185.5670300626\n", + "After hill transform: 0.0003932690544731103\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.63\n", + "Adstocked value: 52,438.96\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9122\n", + "Raw spend: 52438.62651751412\n", + "After adstock: 52438.95985084746\n", + "After hill transform: 0.3414648182130495\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.90\n", + "Adstocked value: 5,785.23\n", + "Saturated value: 0.0266\n", + "Final response: 1788.3880\n", + "Raw spend: 5784.898950754145\n", + "After adstock: 5785.232284087478\n", + "After hill transform: 0.026622609147785664\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868136995\n", + "After adstock: 7648.89433872523\n", + "After hill transform: 0.34758063090747\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.34\n", + "Adstocked value: 12,185.57\n", + "Saturated value: 0.0004\n", + "Final response: 212.4191\n", + "Raw spend: 12184.344807825477\n", + "After adstock: 12185.5670300477\n", + "After hill transform: 0.00039326905447166976\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.63\n", + "Adstocked value: 52,438.96\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9122\n", + "Raw spend: 52438.626517529025\n", + "After adstock: 52438.95985086236\n", + "After hill transform: 0.341464818213087\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.90\n", + "Adstocked value: 5,785.23\n", + "Saturated value: 0.0266\n", + "Final response: 1788.3880\n", + "Raw spend: 5784.898950754145\n", + "After adstock: 5785.232284087478\n", + "After hill transform: 0.026622609147785664\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868136995\n", + "After adstock: 7648.89433872523\n", + "After hill transform: 0.34758063090747\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.34\n", + "Adstocked value: 12,185.57\n", + "Saturated value: 0.0004\n", + "Final response: 212.4191\n", + "Raw spend: 12184.344807825477\n", + "After adstock: 12185.5670300477\n", + "After hill transform: 0.00039326905447166976\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.63\n", + "Adstocked value: 52,438.96\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9122\n", + "Raw spend: 52438.62651751412\n", + "After adstock: 52438.95985084746\n", + "After hill transform: 0.3414648182130495\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.90\n", + "Adstocked value: 5,785.23\n", + "Saturated value: 0.0266\n", + "Final response: 1788.3880\n", + "Raw spend: 5784.898950769046\n", + "After adstock: 5785.232284102379\n", + "After hill transform: 0.02662260914796138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868136995\n", + "After adstock: 7648.89433872523\n", + "After hill transform: 0.34758063090747\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.34\n", + "Adstocked value: 12,185.57\n", + "Saturated value: 0.0004\n", + "Final response: 212.4191\n", + "Raw spend: 12184.344807825477\n", + "After adstock: 12185.5670300477\n", + "After hill transform: 0.00039326905447166976\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.63\n", + "Adstocked value: 52,438.96\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9122\n", + "Raw spend: 52438.62651751412\n", + "After adstock: 52438.95985084746\n", + "After hill transform: 0.3414648182130495\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.90\n", + "Adstocked value: 5,785.23\n", + "Saturated value: 0.0266\n", + "Final response: 1788.3880\n", + "Raw spend: 5784.898950754145\n", + "After adstock: 5785.232284087478\n", + "After hill transform: 0.026622609147785664\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868151896\n", + "After adstock: 7648.894338740131\n", + "After hill transform: 0.34758063090869606\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 9,403.71\n", + "Adstocked value: 9,404.93\n", + "Saturated value: 0.0002\n", + "Final response: 97.7679\n", + "Raw spend: 9403.709164084534\n", + "After adstock: 9404.931386306756\n", + "After hill transform: 0.00018100579079974216\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 51,475.82\n", + "Adstocked value: 51,476.16\n", + "Saturated value: 0.3390\n", + "Final response: 48449.2694\n", + "Raw spend: 51475.82272144346\n", + "After adstock: 51476.156054776795\n", + "After hill transform: 0.3390251796180275\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,528.34\n", + "Adstocked value: 9,528.67\n", + "Saturated value: 0.0923\n", + "Final response: 6203.0988\n", + "Raw spend: 9528.338684100243\n", + "After adstock: 9528.672017433577\n", + "After hill transform: 0.09234163527063928\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1364\n", + "Raw spend: 7648.7175746025305\n", + "After adstock: 7648.894045190766\n", + "After hill transform: 0.34758060675494346\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,906.28\n", + "Adstocked value: 11,907.50\n", + "Saturated value: 0.0004\n", + "Final response: 198.2275\n", + "Raw spend: 11906.281243451383\n", + "After adstock: 11907.503465673606\n", + "After hill transform: 0.00036699491609369617\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,342.35\n", + "Adstocked value: 52,342.68\n", + "Saturated value: 0.3412\n", + "Final response: 48763.2833\n", + "Raw spend: 52342.34613790706\n", + "After adstock: 52342.67947124039\n", + "After hill transform: 0.3412225009331696\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 6,159.24\n", + "Adstocked value: 6,159.58\n", + "Saturated value: 0.0313\n", + "Final response: 2099.3090\n", + "Raw spend: 6159.242924088754\n", + "After adstock: 6159.576257422087\n", + "After hill transform: 0.03125109450140036\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1370\n", + "Raw spend: 7648.717838783548\n", + "After adstock: 7648.8943093717835\n", + "After hill transform: 0.34758062849221727\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,156.54\n", + "Adstocked value: 12,157.76\n", + "Saturated value: 0.0004\n", + "Final response: 210.9705\n", + "Raw spend: 12156.538451388067\n", + "After adstock: 12157.76067361029\n", + "After hill transform: 0.00039058704916973303\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,429.00\n", + "Adstocked value: 52,429.33\n", + "Saturated value: 0.3414\n", + "Final response: 48794.4517\n", + "Raw spend: 52428.99847955342\n", + "After adstock: 52429.331812886754\n", + "After hill transform: 0.34144060278851796\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,822.33\n", + "Adstocked value: 5,822.67\n", + "Saturated value: 0.0271\n", + "Final response: 1818.1844\n", + "Raw spend: 5822.333348087605\n", + "After adstock: 5822.666681420938\n", + "After hill transform: 0.02706616965496005\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.71786520165\n", + "After adstock: 7648.894335789885\n", + "After hill transform: 0.3475806306659447\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,181.56\n", + "Adstocked value: 12,182.79\n", + "Saturated value: 0.0004\n", + "Final response: 212.2740\n", + "Raw spend: 12181.564172181736\n", + "After adstock: 12182.786394403958\n", + "After hill transform: 0.0003930003039193452\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,437.66\n", + "Adstocked value: 52,438.00\n", + "Saturated value: 0.3415\n", + "Final response: 48797.5662\n", + "Raw spend: 52437.66371371805\n", + "After adstock: 52437.99704705139\n", + "After hill transform: 0.34146239683347046\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,788.64\n", + "Adstocked value: 5,788.98\n", + "Saturated value: 0.0267\n", + "Final response: 1791.3548\n", + "Raw spend: 5788.642390487491\n", + "After adstock: 5788.975723820824\n", + "After hill transform: 0.026666773260454336\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.71786784346\n", + "After adstock: 7648.894338431695\n", + "After hill transform: 0.3475806308833174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.07\n", + "Adstocked value: 12,185.29\n", + "Saturated value: 0.0004\n", + "Final response: 212.4046\n", + "Raw spend: 12184.066744261103\n", + "After adstock: 12185.288966483326\n", + "After hill transform: 0.0003932421739121092\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.53\n", + "Adstocked value: 52,438.86\n", + "Saturated value: 0.3415\n", + "Final response: 48797.8776\n", + "Raw spend: 52438.53023713452\n", + "After adstock: 52438.86357046785\n", + "After hill transform: 0.3414645760767202\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,785.27\n", + "Adstocked value: 5,785.61\n", + "Saturated value: 0.0266\n", + "Final response: 1788.6846\n", + "Raw spend: 5785.273294727479\n", + "After adstock: 5785.606628060812\n", + "After hill transform: 0.026627023640694195\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868107642\n", + "After adstock: 7648.894338695877\n", + "After hill transform: 0.34758063090505475\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.32\n", + "Adstocked value: 12,185.54\n", + "Saturated value: 0.0004\n", + "Final response: 212.4177\n", + "Raw spend: 12184.317001469039\n", + "After adstock: 12185.539223691261\n", + "After hill transform: 0.0003932663663606662\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.62\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9088\n", + "Raw spend: 52438.616889476165\n", + "After adstock: 52438.9502228095\n", + "After hill transform: 0.3414647939994329\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.94\n", + "Adstocked value: 5,785.27\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4177\n", + "Raw spend: 5784.936385151478\n", + "After adstock: 5785.269718484811\n", + "After hill transform: 0.026623050577893964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.71786813406\n", + "After adstock: 7648.894338722295\n", + "After hill transform: 0.34758063090722846\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.32\n", + "Adstocked value: 12,185.54\n", + "Saturated value: 0.0004\n", + "Final response: 212.4177\n", + "Raw spend: 12184.31700148394\n", + "After adstock: 12185.539223706162\n", + "After hill transform: 0.00039326636636210675\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.62\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9088\n", + "Raw spend: 52438.616889476165\n", + "After adstock: 52438.9502228095\n", + "After hill transform: 0.3414647939994329\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.94\n", + "Adstocked value: 5,785.27\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4177\n", + "Raw spend: 5784.936385151478\n", + "After adstock: 5785.269718484811\n", + "After hill transform: 0.026623050577893964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.71786813406\n", + "After adstock: 7648.894338722295\n", + "After hill transform: 0.34758063090722846\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.32\n", + "Adstocked value: 12,185.54\n", + "Saturated value: 0.0004\n", + "Final response: 212.4177\n", + "Raw spend: 12184.317001469039\n", + "After adstock: 12185.539223691261\n", + "After hill transform: 0.0003932663663606662\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.62\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9088\n", + "Raw spend: 52438.616889491066\n", + "After adstock: 52438.9502228244\n", + "After hill transform: 0.34146479399947033\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.94\n", + "Adstocked value: 5,785.27\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4177\n", + "Raw spend: 5784.936385151478\n", + "After adstock: 5785.269718484811\n", + "After hill transform: 0.026623050577893964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.71786813406\n", + "After adstock: 7648.894338722295\n", + "After hill transform: 0.34758063090722846\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.32\n", + "Adstocked value: 12,185.54\n", + "Saturated value: 0.0004\n", + "Final response: 212.4177\n", + "Raw spend: 12184.317001469039\n", + "After adstock: 12185.539223691261\n", + "After hill transform: 0.0003932663663606662\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.62\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9088\n", + "Raw spend: 52438.616889476165\n", + "After adstock: 52438.9502228095\n", + "After hill transform: 0.3414647939994329\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.94\n", + "Adstocked value: 5,785.27\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4177\n", + "Raw spend: 5784.936385166379\n", + "After adstock: 5785.269718499712\n", + "After hill transform: 0.02662305057806968\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.71786813406\n", + "After adstock: 7648.894338722295\n", + "After hill transform: 0.34758063090722846\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.32\n", + "Adstocked value: 12,185.54\n", + "Saturated value: 0.0004\n", + "Final response: 212.4177\n", + "Raw spend: 12184.317001469039\n", + "After adstock: 12185.539223691261\n", + "After hill transform: 0.0003932663663606662\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.62\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9088\n", + "Raw spend: 52438.616889476165\n", + "After adstock: 52438.9502228095\n", + "After hill transform: 0.3414647939994329\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.94\n", + "Adstocked value: 5,785.27\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4177\n", + "Raw spend: 5784.936385151478\n", + "After adstock: 5785.269718484811\n", + "After hill transform: 0.026623050577893964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868148961\n", + "After adstock: 7648.894338737196\n", + "After hill transform: 0.3475806309084546\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 9,319.59\n", + "Adstocked value: 9,320.81\n", + "Saturated value: 0.0002\n", + "Final response: 95.1713\n", + "Raw spend: 9319.588662898152\n", + "After adstock: 9320.810885120374\n", + "After hill transform: 0.0001761984004813083\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 51,446.70\n", + "Adstocked value: 51,447.03\n", + "Saturated value: 0.3390\n", + "Final response: 48438.6399\n", + "Raw spend: 51446.69573454556\n", + "After adstock: 51447.029067878895\n", + "After hill transform: 0.3389507994818181\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,641.59\n", + "Adstocked value: 9,641.92\n", + "Saturated value: 0.0950\n", + "Final response: 6380.4538\n", + "Raw spend: 9641.586181064613\n", + "After adstock: 9641.919514397947\n", + "After hill transform: 0.09498180866643267\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1364\n", + "Raw spend: 7648.717565722449\n", + "After adstock: 7648.894036310684\n", + "After hill transform: 0.3475806060242749\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,897.84\n", + "Adstocked value: 11,899.07\n", + "Saturated value: 0.0004\n", + "Final response: 197.8071\n", + "Raw spend: 11897.84416761195\n", + "After adstock: 11899.066389834172\n", + "After hill transform: 0.0003662165285587092\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,339.42\n", + "Adstocked value: 52,339.76\n", + "Saturated value: 0.3412\n", + "Final response: 48762.2317\n", + "Raw spend: 52339.424773983104\n", + "After adstock: 52339.75810731644\n", + "After hill transform: 0.3412151428117302\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 6,170.60\n", + "Adstocked value: 6,170.93\n", + "Saturated value: 0.0314\n", + "Final response: 2109.1950\n", + "Raw spend: 6170.601364742792\n", + "After adstock: 6170.934698076125\n", + "After hill transform: 0.0313982612765853\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1370\n", + "Raw spend: 7648.717837892899\n", + "After adstock: 7648.894308481134\n", + "After hill transform: 0.34758062841893317\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,155.67\n", + "Adstocked value: 12,156.89\n", + "Saturated value: 0.0004\n", + "Final response: 210.9253\n", + "Raw spend: 12155.669718083329\n", + "After adstock: 12156.891940305552\n", + "After hill transform: 0.00039050345403309183\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,428.70\n", + "Adstocked value: 52,429.03\n", + "Saturated value: 0.3414\n", + "Final response: 48794.3435\n", + "Raw spend: 52428.69767792686\n", + "After adstock: 52429.031011260195\n", + "After hill transform: 0.34143984618571477\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,823.50\n", + "Adstocked value: 5,823.84\n", + "Saturated value: 0.0271\n", + "Final response: 1819.1200\n", + "Raw spend: 5823.502883110609\n", + "After adstock: 5823.836216443942\n", + "After hill transform: 0.027080096230270828\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717865109944\n", + "After adstock: 7648.894335698179\n", + "After hill transform: 0.34758063065839895\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,181.45\n", + "Adstocked value: 12,182.67\n", + "Saturated value: 0.0004\n", + "Final response: 212.2681\n", + "Raw spend: 12181.452273130468\n", + "After adstock: 12182.67449535269\n", + "After hill transform: 0.00039298949135087936\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,437.62\n", + "Adstocked value: 52,437.96\n", + "Saturated value: 0.3415\n", + "Final response: 48797.5523\n", + "Raw spend: 52437.62496832124\n", + "After adstock: 52437.95830165457\n", + "After hill transform: 0.34146229939093614\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,788.79\n", + "Adstocked value: 5,789.13\n", + "Saturated value: 0.0267\n", + "Final response: 1791.4742\n", + "Raw spend: 5788.793034947391\n", + "After adstock: 5789.126368280724\n", + "After hill transform: 0.026668551416311737\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717867831649\n", + "After adstock: 7648.894338419884\n", + "After hill transform: 0.3475806308823455\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.03\n", + "Adstocked value: 12,185.25\n", + "Saturated value: 0.0004\n", + "Final response: 212.4027\n", + "Raw spend: 12184.030528635181\n", + "After adstock: 12185.252750857404\n", + "After hill transform: 0.00039323867301742637\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.52\n", + "Adstocked value: 52,438.85\n", + "Saturated value: 0.3415\n", + "Final response: 48797.8731\n", + "Raw spend: 52438.51769736067\n", + "After adstock: 52438.85103069401\n", + "After hill transform: 0.3414645445403118\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,785.32\n", + "Adstocked value: 5,785.66\n", + "Saturated value: 0.0266\n", + "Final response: 1788.7232\n", + "Raw spend: 5785.32205013107\n", + "After adstock: 5785.655383464403\n", + "After hill transform: 0.026627598625584944\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868103819\n", + "After adstock: 7648.894338692054\n", + "After hill transform: 0.3475806309047401\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.29\n", + "Adstocked value: 12,185.51\n", + "Saturated value: 0.0004\n", + "Final response: 212.4162\n", + "Raw spend: 12184.288354185654\n", + "After adstock: 12185.510576407876\n", + "After hill transform: 0.00039326359696791524\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.94\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9052\n", + "Raw spend: 52438.60697026461\n", + "After adstock: 52438.94030359795\n", + "After hill transform: 0.34146476905353806\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.97\n", + "Adstocked value: 5,785.31\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4482\n", + "Raw spend: 5784.974951649438\n", + "After adstock: 5785.308284982771\n", + "After hill transform: 0.026623505362302683\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868131036\n", + "After adstock: 7648.894338719271\n", + "After hill transform: 0.34758063090697966\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.54\n", + "Saturated value: 0.0004\n", + "Final response: 212.4175\n", + "Raw spend: 12184.3141367407\n", + "After adstock: 12185.536358962923\n", + "After hill transform: 0.0003932660894208069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.62\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9084\n", + "Raw spend: 52438.61589755501\n", + "After adstock: 52438.94923088835\n", + "After hill transform: 0.3414647915048436\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.94\n", + "Adstocked value: 5,785.27\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4207\n", + "Raw spend: 5784.940241801274\n", + "After adstock: 5785.273575134607\n", + "After hill transform: 0.026623096056131237\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868133757\n", + "After adstock: 7648.894338721992\n", + "After hill transform: 0.3475806309072036\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.54\n", + "Saturated value: 0.0004\n", + "Final response: 212.4175\n", + "Raw spend: 12184.314136755602\n", + "After adstock: 12185.536358977824\n", + "After hill transform: 0.0003932660894222474\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.62\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9084\n", + "Raw spend: 52438.61589755501\n", + "After adstock: 52438.94923088835\n", + "After hill transform: 0.3414647915048436\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.94\n", + "Adstocked value: 5,785.27\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4207\n", + "Raw spend: 5784.940241801274\n", + "After adstock: 5785.273575134607\n", + "After hill transform: 0.026623096056131237\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868133757\n", + "After adstock: 7648.894338721992\n", + "After hill transform: 0.3475806309072036\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.54\n", + "Saturated value: 0.0004\n", + "Final response: 212.4175\n", + "Raw spend: 12184.3141367407\n", + "After adstock: 12185.536358962923\n", + "After hill transform: 0.0003932660894208069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.62\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9084\n", + "Raw spend: 52438.615897569915\n", + "After adstock: 52438.94923090325\n", + "After hill transform: 0.34146479150488107\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.94\n", + "Adstocked value: 5,785.27\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4207\n", + "Raw spend: 5784.940241801274\n", + "After adstock: 5785.273575134607\n", + "After hill transform: 0.026623096056131237\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868133757\n", + "After adstock: 7648.894338721992\n", + "After hill transform: 0.3475806309072036\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.54\n", + "Saturated value: 0.0004\n", + "Final response: 212.4175\n", + "Raw spend: 12184.3141367407\n", + "After adstock: 12185.536358962923\n", + "After hill transform: 0.0003932660894208069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.62\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9084\n", + "Raw spend: 52438.61589755501\n", + "After adstock: 52438.94923088835\n", + "After hill transform: 0.3414647915048436\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.94\n", + "Adstocked value: 5,785.27\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4207\n", + "Raw spend: 5784.940241816175\n", + "After adstock: 5785.273575149508\n", + "After hill transform: 0.026623096056306954\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868133757\n", + "After adstock: 7648.894338721992\n", + "After hill transform: 0.3475806309072036\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.54\n", + "Saturated value: 0.0004\n", + "Final response: 212.4175\n", + "Raw spend: 12184.3141367407\n", + "After adstock: 12185.536358962923\n", + "After hill transform: 0.0003932660894208069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.62\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9084\n", + "Raw spend: 52438.61589755501\n", + "After adstock: 52438.94923088835\n", + "After hill transform: 0.3414647915048436\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.94\n", + "Adstocked value: 5,785.27\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4207\n", + "Raw spend: 5784.940241801274\n", + "After adstock: 5785.273575134607\n", + "After hill transform: 0.026623096056131237\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868148658\n", + "After adstock: 7648.894338736894\n", + "After hill transform: 0.3475806309084296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,181.75\n", + "Adstocked value: 12,182.98\n", + "Saturated value: 0.0004\n", + "Final response: 212.2839\n", + "Raw spend: 12181.754293413458\n", + "After adstock: 12182.97651563568\n", + "After hill transform: 0.00039301867538566327\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,437.73\n", + "Adstocked value: 52,438.06\n", + "Saturated value: 0.3415\n", + "Final response: 48797.5899\n", + "Raw spend: 52437.7295438742\n", + "After adstock: 52438.062877207536\n", + "After hill transform: 0.34146256239254513\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,788.39\n", + "Adstocked value: 5,788.72\n", + "Saturated value: 0.0267\n", + "Final response: 1791.1518\n", + "Raw spend: 5788.386439079576\n", + "After adstock: 5788.719772412909\n", + "After hill transform: 0.02666375225558713\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717867863538\n", + "After adstock: 7648.894338451773\n", + "After hill transform: 0.34758063088496943\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.06\n", + "Adstocked value: 12,185.28\n", + "Saturated value: 0.0004\n", + "Final response: 212.4042\n", + "Raw spend: 12184.058152407977\n", + "After adstock: 12185.2803746302\n", + "After hill transform: 0.00039324134335236733\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.53\n", + "Adstocked value: 52,438.86\n", + "Saturated value: 0.3415\n", + "Final response: 48797.8766\n", + "Raw spend: 52438.52726218693\n", + "After adstock: 52438.860595520266\n", + "After hill transform: 0.34146456859499397\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,785.28\n", + "Adstocked value: 5,785.62\n", + "Saturated value: 0.0266\n", + "Final response: 1788.6937\n", + "Raw spend: 5785.284861529104\n", + "After adstock: 5785.618194862437\n", + "After hill transform: 0.026627160050277134\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868106735\n", + "After adstock: 7648.89433869497\n", + "After hill transform: 0.3475806309049801\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.29\n", + "Adstocked value: 12,185.51\n", + "Saturated value: 0.0004\n", + "Final response: 212.4162\n", + "Raw spend: 12184.288538307428\n", + "After adstock: 12185.51076052965\n", + "After hill transform: 0.00039326361476731044\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.94\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9052\n", + "Raw spend: 52438.607034018205\n", + "After adstock: 52438.94036735154\n", + "After hill transform: 0.3414647692138724\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.97\n", + "Adstocked value: 5,785.31\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4480\n", + "Raw spend: 5784.974703774057\n", + "After adstock: 5785.30803710739\n", + "After hill transform: 0.026623502439288637\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868131055\n", + "After adstock: 7648.89433871929\n", + "After hill transform: 0.34758063090698127\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4174\n", + "Raw spend: 12184.311576897373\n", + "After adstock: 12185.533799119596\n", + "After hill transform: 0.0003932658419549907\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.62\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9081\n", + "Raw spend: 52438.615011201335\n", + "After adstock: 52438.94834453467\n", + "After hill transform: 0.3414647892757466\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.94\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4235\n", + "Raw spend: 5784.943687998552\n", + "After adstock: 5785.277021331885\n", + "After hill transform: 0.026623136694284403\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868133487\n", + "After adstock: 7648.894338721722\n", + "After hill transform: 0.3475806309071814\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4174\n", + "Raw spend: 12184.311576912274\n", + "After adstock: 12185.533799134497\n", + "After hill transform: 0.00039326584195643123\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.62\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9081\n", + "Raw spend: 52438.615011201335\n", + "After adstock: 52438.94834453467\n", + "After hill transform: 0.3414647892757466\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.94\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4235\n", + "Raw spend: 5784.943687998552\n", + "After adstock: 5785.277021331885\n", + "After hill transform: 0.026623136694284403\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868133487\n", + "After adstock: 7648.894338721722\n", + "After hill transform: 0.3475806309071814\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4174\n", + "Raw spend: 12184.311576897373\n", + "After adstock: 12185.533799119596\n", + "After hill transform: 0.0003932658419549907\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.62\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9081\n", + "Raw spend: 52438.615011216236\n", + "After adstock: 52438.94834454957\n", + "After hill transform: 0.3414647892757841\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.94\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4235\n", + "Raw spend: 5784.943687998552\n", + "After adstock: 5785.277021331885\n", + "After hill transform: 0.026623136694284403\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868133487\n", + "After adstock: 7648.894338721722\n", + "After hill transform: 0.3475806309071814\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4174\n", + "Raw spend: 12184.311576897373\n", + "After adstock: 12185.533799119596\n", + "After hill transform: 0.0003932658419549907\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.62\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9081\n", + "Raw spend: 52438.615011201335\n", + "After adstock: 52438.94834453467\n", + "After hill transform: 0.3414647892757466\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.94\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4235\n", + "Raw spend: 5784.9436880134535\n", + "After adstock: 5785.277021346787\n", + "After hill transform: 0.026623136694460123\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868133487\n", + "After adstock: 7648.894338721722\n", + "After hill transform: 0.3475806309071814\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4174\n", + "Raw spend: 12184.311576897373\n", + "After adstock: 12185.533799119596\n", + "After hill transform: 0.0003932658419549907\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.62\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9081\n", + "Raw spend: 52438.615011201335\n", + "After adstock: 52438.94834453467\n", + "After hill transform: 0.3414647892757466\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.94\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4235\n", + "Raw spend: 5784.943687998552\n", + "After adstock: 5785.277021331885\n", + "After hill transform: 0.026623136694284403\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868148388\n", + "After adstock: 7648.8943387366235\n", + "After hill transform: 0.3475806309084074\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,171.51\n", + "Adstocked value: 12,172.73\n", + "Saturated value: 0.0004\n", + "Final response: 211.7497\n", + "Raw spend: 12171.511797770941\n", + "After adstock: 12172.734019993164\n", + "After hill transform: 0.0003920297543316769\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,434.18\n", + "Adstocked value: 52,434.52\n", + "Saturated value: 0.3415\n", + "Final response: 48796.3152\n", + "Raw spend: 52434.18304801169\n", + "After adstock: 52434.51638134503\n", + "After hill transform: 0.341453642917471\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,802.18\n", + "Adstocked value: 5,802.51\n", + "Saturated value: 0.0268\n", + "Final response: 1802.1039\n", + "Raw spend: 5802.17543166581\n", + "After adstock: 5802.508764999143\n", + "After hill transform: 0.02682678821881162\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717866782322\n", + "After adstock: 7648.894337370557\n", + "After hill transform: 0.3475806307960051\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,183.03\n", + "Adstocked value: 12,184.25\n", + "Saturated value: 0.0004\n", + "Final response: 212.3506\n", + "Raw spend: 12183.03159898473\n", + "After adstock: 12184.253821206952\n", + "After hill transform: 0.00039314211659490693\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.17\n", + "Adstocked value: 52,438.51\n", + "Saturated value: 0.3415\n", + "Final response: 48797.7488\n", + "Raw spend: 52438.17181488237\n", + "After adstock: 52438.50514821571\n", + "After hill transform: 0.3414636746744289\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,786.67\n", + "Adstocked value: 5,787.00\n", + "Saturated value: 0.0266\n", + "Final response: 1789.7888\n", + "Raw spend: 5786.666862365278\n", + "After adstock: 5787.000195698611\n", + "After hill transform: 0.02664346118926604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717867998371\n", + "After adstock: 7648.894338586606\n", + "After hill transform: 0.3475806308960637\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.18\n", + "Adstocked value: 12,185.41\n", + "Saturated value: 0.0004\n", + "Final response: 212.4107\n", + "Raw spend: 12184.18357910611\n", + "After adstock: 12185.405801328332\n", + "After hill transform: 0.0003932534682526043\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.57\n", + "Adstocked value: 52,438.90\n", + "Saturated value: 0.3415\n", + "Final response: 48797.8922\n", + "Raw spend: 52438.57069156944\n", + "After adstock: 52438.904024902775\n", + "After hill transform: 0.3414646778159599\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,785.12\n", + "Adstocked value: 5,785.45\n", + "Saturated value: 0.0266\n", + "Final response: 1788.5600\n", + "Raw spend: 5785.116005435225\n", + "After adstock: 5785.449338768558\n", + "After hill transform: 0.026625168737308014\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868119976\n", + "After adstock: 7648.894338708211\n", + "After hill transform: 0.3475806309060696\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.30\n", + "Adstocked value: 12,185.52\n", + "Saturated value: 0.0004\n", + "Final response: 212.4167\n", + "Raw spend: 12184.298777118247\n", + "After adstock: 12185.52099934047\n", + "After hill transform: 0.00039326460457308793\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.94\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9065\n", + "Raw spend: 52438.61057923814\n", + "After adstock: 52438.94391257148\n", + "After hill transform: 0.3414647781297714\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.96\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4371\n", + "Raw spend: 5784.96091974222\n", + "After adstock: 5785.294253075553\n", + "After hill transform: 0.026623339894522122\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868132136\n", + "After adstock: 7648.894338720371\n", + "After hill transform: 0.3475806309070701\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4173\n", + "Raw spend: 12184.31029691946\n", + "After adstock: 12185.532519141683\n", + "After hill transform: 0.0003932657182166838\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9079\n", + "Raw spend: 52438.61456800502\n", + "After adstock: 52438.94790133835\n", + "After hill transform: 0.3414647881611491\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4248\n", + "Raw spend: 5784.945411172919\n", + "After adstock: 5785.278744506252\n", + "After hill transform: 0.026623157014267526\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868133352\n", + "After adstock: 7648.894338721587\n", + "After hill transform: 0.3475806309071702\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4173\n", + "Raw spend: 12184.310296934362\n", + "After adstock: 12185.532519156584\n", + "After hill transform: 0.0003932657182181243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9079\n", + "Raw spend: 52438.61456800502\n", + "After adstock: 52438.94790133835\n", + "After hill transform: 0.3414647881611491\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4248\n", + "Raw spend: 5784.945411172919\n", + "After adstock: 5785.278744506252\n", + "After hill transform: 0.026623157014267526\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868133352\n", + "After adstock: 7648.894338721587\n", + "After hill transform: 0.3475806309071702\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4173\n", + "Raw spend: 12184.31029691946\n", + "After adstock: 12185.532519141683\n", + "After hill transform: 0.0003932657182166838\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9079\n", + "Raw spend: 52438.61456801992\n", + "After adstock: 52438.947901353255\n", + "After hill transform: 0.3414647881611866\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4248\n", + "Raw spend: 5784.945411172919\n", + "After adstock: 5785.278744506252\n", + "After hill transform: 0.026623157014267526\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868133352\n", + "After adstock: 7648.894338721587\n", + "After hill transform: 0.3475806309071702\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4173\n", + "Raw spend: 12184.31029691946\n", + "After adstock: 12185.532519141683\n", + "After hill transform: 0.0003932657182166838\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9079\n", + "Raw spend: 52438.61456800502\n", + "After adstock: 52438.94790133835\n", + "After hill transform: 0.3414647881611491\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4248\n", + "Raw spend: 5784.94541118782\n", + "After adstock: 5785.278744521153\n", + "After hill transform: 0.02662315701444325\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868133352\n", + "After adstock: 7648.894338721587\n", + "After hill transform: 0.3475806309071702\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4173\n", + "Raw spend: 12184.31029691946\n", + "After adstock: 12185.532519141683\n", + "After hill transform: 0.0003932657182166838\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9079\n", + "Raw spend: 52438.61456800502\n", + "After adstock: 52438.94790133835\n", + "After hill transform: 0.3414647881611491\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4248\n", + "Raw spend: 5784.945411172919\n", + "After adstock: 5785.278744506252\n", + "After hill transform: 0.026623157014267526\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868148253\n", + "After adstock: 7648.894338736488\n", + "After hill transform: 0.3475806309083963\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,120.30\n", + "Adstocked value: 12,121.52\n", + "Saturated value: 0.0004\n", + "Final response: 209.0924\n", + "Raw spend: 12120.298981258484\n", + "After adstock: 12121.521203480706\n", + "After hill transform: 0.0003871099598169568\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,416.45\n", + "Adstocked value: 52,416.78\n", + "Saturated value: 0.3414\n", + "Final response: 48789.9408\n", + "Raw spend: 52416.450451197845\n", + "After adstock: 52416.78378453118\n", + "After hill transform: 0.34140903787882587\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,871.12\n", + "Adstocked value: 5,871.45\n", + "Saturated value: 0.0277\n", + "Final response: 1857.4481\n", + "Raw spend: 5871.120850398265\n", + "After adstock: 5871.454183731598\n", + "After hill transform: 0.02765066246932341\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717861376187\n", + "After adstock: 7648.894331964422\n", + "After hill transform: 0.3475806303511789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,177.91\n", + "Adstocked value: 12,179.13\n", + "Saturated value: 0.0004\n", + "Final response: 212.0833\n", + "Raw spend: 12177.909165353363\n", + "After adstock: 12179.131387575586\n", + "After hill transform: 0.0003926472307554811\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,436.40\n", + "Adstocked value: 52,436.73\n", + "Saturated value: 0.3415\n", + "Final response: 48797.1114\n", + "Raw spend: 52436.3981563243\n", + "After adstock: 52436.731489657635\n", + "After hill transform: 0.34145921399617224\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,793.56\n", + "Adstocked value: 5,793.90\n", + "Saturated value: 0.0267\n", + "Final response: 1795.2588\n", + "Raw spend: 5793.562955095454\n", + "After adstock: 5793.896288428787\n", + "After hill transform: 0.026724889634475404\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717867457635\n", + "After adstock: 7648.89433804587\n", + "After hill transform: 0.3475806308515711\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,183.67\n", + "Adstocked value: 12,184.89\n", + "Saturated value: 0.0004\n", + "Final response: 212.3839\n", + "Raw spend: 12183.670183762852\n", + "After adstock: 12184.892405985074\n", + "After hill transform: 0.000393203840304249\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.39\n", + "Adstocked value: 52,438.73\n", + "Saturated value: 0.3415\n", + "Final response: 48797.8283\n", + "Raw spend: 52438.39292683695\n", + "After adstock: 52438.72626017028\n", + "After hill transform: 0.341464230753282\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,785.81\n", + "Adstocked value: 5,786.14\n", + "Saturated value: 0.0266\n", + "Final response: 1789.1075\n", + "Raw spend: 5785.807165565173\n", + "After adstock: 5786.140498898506\n", + "After hill transform: 0.026633320109363593\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.71786806578\n", + "After adstock: 7648.894338654015\n", + "After hill transform: 0.3475806309016103\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.25\n", + "Adstocked value: 12,185.47\n", + "Saturated value: 0.0004\n", + "Final response: 212.4140\n", + "Raw spend: 12184.2462856038\n", + "After adstock: 12185.468507826023\n", + "After hill transform: 0.0003932595301337271\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.59\n", + "Adstocked value: 52,438.93\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9000\n", + "Raw spend: 52438.59240388821\n", + "After adstock: 52438.92573722154\n", + "After hill transform: 0.3414647324204487\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,785.03\n", + "Adstocked value: 5,785.36\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4931\n", + "Raw spend: 5785.031586612145\n", + "After adstock: 5785.364919945478\n", + "After hill transform: 0.026624173222120438\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868126594\n", + "After adstock: 7648.894338714829\n", + "After hill transform: 0.3475806309066142\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.30\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4170\n", + "Raw spend: 12184.303895787894\n", + "After adstock: 12185.526118010117\n", + "After hill transform: 0.0003932650994054709\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9071\n", + "Raw spend: 52438.612351593336\n", + "After adstock: 52438.94568492667\n", + "After hill transform: 0.3414647825870799\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4316\n", + "Raw spend: 5784.954028716842\n", + "After adstock: 5785.287362050175\n", + "After hill transform: 0.026623258634036272\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868132676\n", + "After adstock: 7648.894338720911\n", + "After hill transform: 0.34758063090711455\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4173\n", + "Raw spend: 12184.309656806305\n", + "After adstock: 12185.531879028527\n", + "After hill transform: 0.0003932656563355334\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9079\n", + "Raw spend: 52438.61434636385\n", + "After adstock: 52438.94767969719\n", + "After hill transform: 0.3414647876037422\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4255\n", + "Raw spend: 5784.946272927312\n", + "After adstock: 5785.279606260645\n", + "After hill transform: 0.026623167176234242\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868133284\n", + "After adstock: 7648.8943387215195\n", + "After hill transform: 0.3475806309071646\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4173\n", + "Raw spend: 12184.309656821206\n", + "After adstock: 12185.531879043428\n", + "After hill transform: 0.0003932656563369739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9079\n", + "Raw spend: 52438.61434636385\n", + "After adstock: 52438.94767969719\n", + "After hill transform: 0.3414647876037422\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4255\n", + "Raw spend: 5784.946272927312\n", + "After adstock: 5785.279606260645\n", + "After hill transform: 0.026623167176234242\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868133284\n", + "After adstock: 7648.8943387215195\n", + "After hill transform: 0.3475806309071646\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4173\n", + "Raw spend: 12184.309656806305\n", + "After adstock: 12185.531879028527\n", + "After hill transform: 0.0003932656563355334\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9079\n", + "Raw spend: 52438.61434637875\n", + "After adstock: 52438.94767971209\n", + "After hill transform: 0.3414647876037797\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4255\n", + "Raw spend: 5784.946272927312\n", + "After adstock: 5785.279606260645\n", + "After hill transform: 0.026623167176234242\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868133284\n", + "After adstock: 7648.8943387215195\n", + "After hill transform: 0.3475806309071646\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4173\n", + "Raw spend: 12184.309656806305\n", + "After adstock: 12185.531879028527\n", + "After hill transform: 0.0003932656563355334\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9079\n", + "Raw spend: 52438.61434636385\n", + "After adstock: 52438.94767969719\n", + "After hill transform: 0.3414647876037422\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4255\n", + "Raw spend: 5784.946272942213\n", + "After adstock: 5785.279606275546\n", + "After hill transform: 0.026623167176409963\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868133284\n", + "After adstock: 7648.8943387215195\n", + "After hill transform: 0.3475806309071646\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4173\n", + "Raw spend: 12184.309656806305\n", + "After adstock: 12185.531879028527\n", + "After hill transform: 0.0003932656563355334\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9079\n", + "Raw spend: 52438.61434636385\n", + "After adstock: 52438.94767969719\n", + "After hill transform: 0.3414647876037422\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4255\n", + "Raw spend: 5784.946272927312\n", + "After adstock: 5785.279606260645\n", + "After hill transform: 0.026623167176234242\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.7178681481855\n", + "After adstock: 7648.894338736421\n", + "After hill transform: 0.34758063090839075\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,864.17\n", + "Adstocked value: 11,865.39\n", + "Saturated value: 0.0004\n", + "Final response: 196.1349\n", + "Raw spend: 11864.169578445166\n", + "After adstock: 11865.391800667388\n", + "After hill transform: 0.0003631207280503311\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,327.76\n", + "Adstocked value: 52,328.10\n", + "Saturated value: 0.3412\n", + "Final response: 48758.0343\n", + "Raw spend: 52327.76484954164\n", + "After adstock: 52328.09818287498\n", + "After hill transform: 0.341185771302962\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 6,215.94\n", + "Adstocked value: 6,216.27\n", + "Saturated value: 0.0320\n", + "Final response: 2148.9190\n", + "Raw spend: 6215.935881905364\n", + "After adstock: 6216.269215238697\n", + "After hill transform: 0.03198960799521157\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1370\n", + "Raw spend: 7648.717834338596\n", + "After adstock: 7648.894304926831\n", + "After hill transform: 0.3475806281264789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,152.30\n", + "Adstocked value: 12,153.52\n", + "Saturated value: 0.0004\n", + "Final response: 210.7500\n", + "Raw spend: 12152.29564897019\n", + "After adstock: 12153.517871192413\n", + "After hill transform: 0.00039017889225567953\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,427.53\n", + "Adstocked value: 52,427.86\n", + "Saturated value: 0.3414\n", + "Final response: 48793.9236\n", + "Raw spend: 52427.52939668163\n", + "After adstock: 52427.86273001497\n", + "After hill transform: 0.341436907588088\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,828.05\n", + "Adstocked value: 5,828.38\n", + "Saturated value: 0.0271\n", + "Final response: 1822.7561\n", + "Raw spend: 5828.045233825117\n", + "After adstock: 5828.37856715845\n", + "After hill transform: 0.027134225109522903\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717864753816\n", + "After adstock: 7648.894335342051\n", + "After hill transform: 0.3475806306290961\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,181.11\n", + "Adstocked value: 12,182.33\n", + "Saturated value: 0.0004\n", + "Final response: 212.2502\n", + "Raw spend: 12181.108256022693\n", + "After adstock: 12182.330478244916\n", + "After hill transform: 0.00039295625094636365\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,437.51\n", + "Adstocked value: 52,437.84\n", + "Saturated value: 0.3415\n", + "Final response: 48797.5095\n", + "Raw spend: 52437.50585139563\n", + "After adstock: 52437.83918472897\n", + "After hill transform: 0.3414619998180761\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,789.26\n", + "Adstocked value: 5,789.59\n", + "Saturated value: 0.0267\n", + "Final response: 1791.8415\n", + "Raw spend: 5789.256169017092\n", + "After adstock: 5789.589502350425\n", + "After hill transform: 0.026674018525438603\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717867795337\n", + "After adstock: 7648.894338383572\n", + "After hill transform: 0.34758063087935775\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,183.99\n", + "Adstocked value: 12,185.21\n", + "Saturated value: 0.0004\n", + "Final response: 212.4006\n", + "Raw spend: 12183.989516727943\n", + "After adstock: 12185.211738950165\n", + "After hill transform: 0.0003932347085005369\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.50\n", + "Adstocked value: 52,438.84\n", + "Saturated value: 0.3415\n", + "Final response: 48797.8680\n", + "Raw spend: 52438.50349686703\n", + "After adstock: 52438.836830200366\n", + "After hill transform: 0.3414645088273343\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,785.38\n", + "Adstocked value: 5,785.71\n", + "Saturated value: 0.0266\n", + "Final response: 1788.7669\n", + "Raw spend: 5785.37726253629\n", + "After adstock: 5785.710595869623\n", + "After hill transform: 0.02662824976827125\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868099489\n", + "After adstock: 7648.8943386877245\n", + "After hill transform: 0.3475806309043839\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.28\n", + "Adstocked value: 12,185.50\n", + "Saturated value: 0.0004\n", + "Final response: 212.4156\n", + "Raw spend: 12184.277642798468\n", + "After adstock: 12185.49986502069\n", + "After hill transform: 0.00039326256147906665\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.60\n", + "Adstocked value: 52,438.94\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9039\n", + "Raw spend: 52438.603261414166\n", + "After adstock: 52438.9365947475\n", + "After hill transform: 0.341464759726123\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.99\n", + "Adstocked value: 5,785.32\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4596\n", + "Raw spend: 5784.9893718882095\n", + "After adstock: 5785.3227052215425\n", + "After hill transform: 0.026623675410010674\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868129905\n", + "After adstock: 7648.89433871814\n", + "After hill transform: 0.3475806309068865\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4171\n", + "Raw spend: 12184.306455405522\n", + "After adstock: 12185.528677627744\n", + "After hill transform: 0.0003932653468491571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9075\n", + "Raw spend: 52438.613237868885\n", + "After adstock: 52438.94657120222\n", + "After hill transform: 0.3414647848159806\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4289\n", + "Raw spend: 5784.950582823401\n", + "After adstock: 5785.283916156734\n", + "After hill transform: 0.026623217999357615\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868132946\n", + "After adstock: 7648.894338721181\n", + "After hill transform: 0.3475806309071368\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4171\n", + "Raw spend: 12184.306455420423\n", + "After adstock: 12185.528677642646\n", + "After hill transform: 0.0003932653468505976\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9075\n", + "Raw spend: 52438.613237868885\n", + "After adstock: 52438.94657120222\n", + "After hill transform: 0.3414647848159806\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4289\n", + "Raw spend: 5784.950582823401\n", + "After adstock: 5785.283916156734\n", + "After hill transform: 0.026623217999357615\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868132946\n", + "After adstock: 7648.894338721181\n", + "After hill transform: 0.3475806309071368\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4171\n", + "Raw spend: 12184.306455405522\n", + "After adstock: 12185.528677627744\n", + "After hill transform: 0.0003932653468491571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9075\n", + "Raw spend: 52438.61323788379\n", + "After adstock: 52438.94657121712\n", + "After hill transform: 0.341464784816018\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4289\n", + "Raw spend: 5784.950582823401\n", + "After adstock: 5785.283916156734\n", + "After hill transform: 0.026623217999357615\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868132946\n", + "After adstock: 7648.894338721181\n", + "After hill transform: 0.3475806309071368\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4171\n", + "Raw spend: 12184.306455405522\n", + "After adstock: 12185.528677627744\n", + "After hill transform: 0.0003932653468491571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9075\n", + "Raw spend: 52438.613237868885\n", + "After adstock: 52438.94657120222\n", + "After hill transform: 0.3414647848159806\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4289\n", + "Raw spend: 5784.950582838303\n", + "After adstock: 5785.283916171636\n", + "After hill transform: 0.02662321799953333\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868132946\n", + "After adstock: 7648.894338721181\n", + "After hill transform: 0.3475806309071368\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4171\n", + "Raw spend: 12184.306455405522\n", + "After adstock: 12185.528677627744\n", + "After hill transform: 0.0003932653468491571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9075\n", + "Raw spend: 52438.613237868885\n", + "After adstock: 52438.94657120222\n", + "After hill transform: 0.3414647848159806\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4289\n", + "Raw spend: 5784.950582823401\n", + "After adstock: 5785.283916156734\n", + "After hill transform: 0.026623217999357615\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868147847\n", + "After adstock: 7648.894338736082\n", + "After hill transform: 0.34758063090836294\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 10,583.70\n", + "Adstocked value: 10,584.93\n", + "Saturated value: 0.0003\n", + "Final response: 139.3111\n", + "Raw spend: 10583.703845416645\n", + "After adstock: 10584.926067638868\n", + "After hill transform: 0.00025791813168131266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 51,884.40\n", + "Adstocked value: 51,884.73\n", + "Saturated value: 0.3401\n", + "Final response: 48597.8617\n", + "Raw spend: 51884.39961096828\n", + "After adstock: 51884.73294430161\n", + "After hill transform: 0.34006495884970234\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 7,939.77\n", + "Adstocked value: 7,940.10\n", + "Saturated value: 0.0592\n", + "Final response: 3977.9578\n", + "Raw spend: 7939.7669886760405\n", + "After adstock: 7940.1003220093735\n", + "After hill transform: 0.059217358913916905\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1367\n", + "Raw spend: 7648.717699169822\n", + "After adstock: 7648.894169758057\n", + "After hill transform: 0.34758061700455695\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,024.25\n", + "Adstocked value: 12,025.47\n", + "Saturated value: 0.0004\n", + "Final response: 204.1684\n", + "Raw spend: 12024.246194406634\n", + "After adstock: 12025.468416628857\n", + "After hill transform: 0.00037799376157707806\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,383.19\n", + "Adstocked value: 52,383.53\n", + "Saturated value: 0.3413\n", + "Final response: 48777.9805\n", + "Raw spend: 52383.191875178825\n", + "After adstock: 52383.52520851216\n", + "After hill transform: 0.3413253452528678\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 6,000.43\n", + "Adstocked value: 6,000.77\n", + "Saturated value: 0.0292\n", + "Final response: 1963.8804\n", + "Raw spend: 6000.432223408665\n", + "After adstock: 6000.765556741998\n", + "After hill transform: 0.029235053375604655\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1370\n", + "Raw spend: 7648.717851236634\n", + "After adstock: 7648.894321824869\n", + "After hill transform: 0.3475806295168788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,168.30\n", + "Adstocked value: 12,169.52\n", + "Saturated value: 0.0004\n", + "Final response: 211.5825\n", + "Raw spend: 12168.300429305633\n", + "After adstock: 12169.522651527855\n", + "After hill transform: 0.00039172003565547865\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,433.07\n", + "Adstocked value: 52,433.40\n", + "Saturated value: 0.3415\n", + "Final response: 48795.9155\n", + "Raw spend: 52433.07110159988\n", + "After adstock: 52433.40443493322\n", + "After hill transform: 0.3414508462592119\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,806.50\n", + "Adstocked value: 5,806.83\n", + "Saturated value: 0.0269\n", + "Final response: 1805.5457\n", + "Raw spend: 5806.498746881928\n", + "After adstock: 5806.832080215261\n", + "After hill transform: 0.026878024675888346\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717866443315\n", + "After adstock: 7648.89433703155\n", + "After hill transform: 0.34758063076811097\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,182.71\n", + "Adstocked value: 12,183.93\n", + "Saturated value: 0.0004\n", + "Final response: 212.3336\n", + "Raw spend: 12182.705852795532\n", + "After adstock: 12183.928075017755\n", + "After hill transform: 0.00039311063341976066\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.06\n", + "Adstocked value: 52,438.39\n", + "Saturated value: 0.3415\n", + "Final response: 48797.7083\n", + "Raw spend: 52438.059024241986\n", + "After adstock: 52438.39235757532\n", + "After hill transform: 0.34146339101426854\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,787.11\n", + "Adstocked value: 5,787.44\n", + "Saturated value: 0.0266\n", + "Final response: 1790.1363\n", + "Raw spend: 5787.105399229254\n", + "After adstock: 5787.438732562587\n", + "After hill transform: 0.02664863508529537\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717867963983\n", + "After adstock: 7648.894338552218\n", + "After hill transform: 0.3475806308932342\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.15\n", + "Adstocked value: 12,185.37\n", + "Saturated value: 0.0004\n", + "Final response: 212.4088\n", + "Raw spend: 12184.146395144522\n", + "After adstock: 12185.368617366745\n", + "After hill transform: 0.0003932498736823338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.56\n", + "Adstocked value: 52,438.89\n", + "Saturated value: 0.3415\n", + "Final response: 48797.8875\n", + "Raw spend: 52438.557816506196\n", + "After adstock: 52438.89114983953\n", + "After hill transform: 0.3414646454363489\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,785.17\n", + "Adstocked value: 5,785.50\n", + "Saturated value: 0.0266\n", + "Final response: 1788.5996\n", + "Raw spend: 5785.166064463987\n", + "After adstock: 5785.49939779732\n", + "After hill transform: 0.026625759072329905\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868116049\n", + "After adstock: 7648.894338704285\n", + "After hill transform: 0.3475806309057465\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.29\n", + "Adstocked value: 12,185.51\n", + "Saturated value: 0.0004\n", + "Final response: 212.4163\n", + "Raw spend: 12184.290449379421\n", + "After adstock: 12185.512671601644\n", + "After hill transform: 0.0003932637995142351\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.94\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9055\n", + "Raw spend: 52438.607695732615\n", + "After adstock: 52438.94102906595\n", + "After hill transform: 0.34146477087802274\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.97\n", + "Adstocked value: 5,785.31\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4460\n", + "Raw spend: 5784.97213098746\n", + "After adstock: 5785.305464320793\n", + "After hill transform: 0.026623472100298827\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868131256\n", + "After adstock: 7648.894338719491\n", + "After hill transform: 0.34758063090699776\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.30\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4170\n", + "Raw spend: 12184.304854802911\n", + "After adstock: 12185.527077025134\n", + "After hill transform: 0.00039326519211548244\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9073\n", + "Raw spend: 52438.61268365526\n", + "After adstock: 52438.94601698859\n", + "After hill transform: 0.3414647834221848\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4306\n", + "Raw spend: 5784.952737639807\n", + "After adstock: 5785.28607097314\n", + "After hill transform: 0.026623243409388177\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868132777\n", + "After adstock: 7648.894338721012\n", + "After hill transform: 0.3475806309071229\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4171\n", + "Raw spend: 12184.30629534526\n", + "After adstock: 12185.528517567484\n", + "After hill transform: 0.0003932653313757879\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9074\n", + "Raw spend: 52438.61318244752\n", + "After adstock: 52438.94651578086\n", + "After hill transform: 0.3414647846766009\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4291\n", + "Raw spend: 5784.950798305042\n", + "After adstock: 5785.284131638375\n", + "After hill transform: 0.026623220540360027\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868132929\n", + "After adstock: 7648.894338721164\n", + "After hill transform: 0.34758063090713537\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4171\n", + "Raw spend: 12184.306295360162\n", + "After adstock: 12185.528517582385\n", + "After hill transform: 0.0003932653313772284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9074\n", + "Raw spend: 52438.61318244752\n", + "After adstock: 52438.94651578086\n", + "After hill transform: 0.3414647846766009\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4291\n", + "Raw spend: 5784.950798305042\n", + "After adstock: 5785.284131638375\n", + "After hill transform: 0.026623220540360027\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868132929\n", + "After adstock: 7648.894338721164\n", + "After hill transform: 0.34758063090713537\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4171\n", + "Raw spend: 12184.30629534526\n", + "After adstock: 12185.528517567484\n", + "After hill transform: 0.0003932653313757879\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9074\n", + "Raw spend: 52438.613182462424\n", + "After adstock: 52438.94651579576\n", + "After hill transform: 0.3414647846766384\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4291\n", + "Raw spend: 5784.950798305042\n", + "After adstock: 5785.284131638375\n", + "After hill transform: 0.026623220540360027\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868132929\n", + "After adstock: 7648.894338721164\n", + "After hill transform: 0.34758063090713537\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4171\n", + "Raw spend: 12184.30629534526\n", + "After adstock: 12185.528517567484\n", + "After hill transform: 0.0003932653313757879\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9074\n", + "Raw spend: 52438.61318244752\n", + "After adstock: 52438.94651578086\n", + "After hill transform: 0.3414647846766009\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4291\n", + "Raw spend: 5784.950798319943\n", + "After adstock: 5785.284131653276\n", + "After hill transform: 0.02662322054053575\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868132929\n", + "After adstock: 7648.894338721164\n", + "After hill transform: 0.34758063090713537\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4171\n", + "Raw spend: 12184.30629534526\n", + "After adstock: 12185.528517567484\n", + "After hill transform: 0.0003932653313757879\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9074\n", + "Raw spend: 52438.61318244752\n", + "After adstock: 52438.94651578086\n", + "After hill transform: 0.3414647846766009\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4291\n", + "Raw spend: 5784.950798305042\n", + "After adstock: 5785.284131638375\n", + "After hill transform: 0.026623220540360027\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.71786814783\n", + "After adstock: 7648.894338736065\n", + "After hill transform: 0.34758063090836144\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,183.46\n", + "Adstocked value: 12,184.69\n", + "Saturated value: 0.0004\n", + "Final response: 212.3732\n", + "Raw spend: 12183.464151797545\n", + "After adstock: 12184.686374019768\n", + "After hill transform: 0.0003931839251610467\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.32\n", + "Adstocked value: 52,438.65\n", + "Saturated value: 0.3415\n", + "Final response: 48797.8026\n", + "Raw spend: 52438.32158778809\n", + "After adstock: 52438.65492112142\n", + "After hill transform: 0.3414640513414975\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,786.08\n", + "Adstocked value: 5,786.42\n", + "Saturated value: 0.0266\n", + "Final response: 1789.3273\n", + "Raw spend: 5786.084536601112\n", + "After adstock: 5786.417869934445\n", + "After hill transform: 0.02663659176354077\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868044043\n", + "After adstock: 7648.894338632278\n", + "After hill transform: 0.3475806308998217\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.22\n", + "Adstocked value: 12,185.44\n", + "Saturated value: 0.0004\n", + "Final response: 212.4127\n", + "Raw spend: 12184.222080990488\n", + "After adstock: 12185.444303212711\n", + "After hill transform: 0.0003932571902494058\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.58\n", + "Adstocked value: 52,438.92\n", + "Saturated value: 0.3415\n", + "Final response: 48797.8970\n", + "Raw spend: 52438.58402298158\n", + "After adstock: 52438.917356314916\n", + "After hill transform: 0.34146471134323997\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,785.06\n", + "Adstocked value: 5,785.40\n", + "Saturated value: 0.0266\n", + "Final response: 1788.5189\n", + "Raw spend: 5785.064172134648\n", + "After adstock: 5785.397505467981\n", + "After hill transform: 0.026624557486725133\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.71786812404\n", + "After adstock: 7648.894338712275\n", + "After hill transform: 0.347580630906404\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.30\n", + "Adstocked value: 12,185.52\n", + "Saturated value: 0.0004\n", + "Final response: 212.4167\n", + "Raw spend: 12184.297873909783\n", + "After adstock: 12185.520096132006\n", + "After hill transform: 0.0003932645172581004\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.94\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9064\n", + "Raw spend: 52438.61026650093\n", + "After adstock: 52438.94359983427\n", + "After hill transform: 0.34146477734326636\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.96\n", + "Adstocked value: 5,785.30\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4381\n", + "Raw spend: 5784.9621356880025\n", + "After adstock: 5785.2954690213355\n", + "After hill transform: 0.026623354233237043\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.71786813204\n", + "After adstock: 7648.894338720275\n", + "After hill transform: 0.34758063090706226\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4171\n", + "Raw spend: 12184.305453201714\n", + "After adstock: 12185.527675423937\n", + "After hill transform: 0.0003932652499639687\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9073\n", + "Raw spend: 52438.61289085286\n", + "After adstock: 52438.9462241862\n", + "After hill transform: 0.34146478394326746\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4300\n", + "Raw spend: 5784.951932043337\n", + "After adstock: 5785.28526537667\n", + "After hill transform: 0.02662323390963013\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.71786813284\n", + "After adstock: 7648.894338721075\n", + "After hill transform: 0.34758063090712804\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4171\n", + "Raw spend: 12184.306211130906\n", + "After adstock: 12185.528433353129\n", + "After hill transform: 0.00039326532323460543\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9074\n", + "Raw spend: 52438.61315328806\n", + "After adstock: 52438.9464866214\n", + "After hill transform: 0.3414647846032676\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4292\n", + "Raw spend: 5784.950911678871\n", + "After adstock: 5785.284245012204\n", + "After hill transform: 0.026623221877286864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.71786813292\n", + "After adstock: 7648.894338721155\n", + "After hill transform: 0.3475806309071346\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4171\n", + "Raw spend: 12184.306211145808\n", + "After adstock: 12185.52843336803\n", + "After hill transform: 0.00039326532323604596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9074\n", + "Raw spend: 52438.61315328806\n", + "After adstock: 52438.9464866214\n", + "After hill transform: 0.3414647846032676\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4292\n", + "Raw spend: 5784.950911678871\n", + "After adstock: 5785.284245012204\n", + "After hill transform: 0.026623221877286864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.71786813292\n", + "After adstock: 7648.894338721155\n", + "After hill transform: 0.3475806309071346\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4171\n", + "Raw spend: 12184.306211130906\n", + "After adstock: 12185.528433353129\n", + "After hill transform: 0.00039326532323460543\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9074\n", + "Raw spend: 52438.61315330296\n", + "After adstock: 52438.9464866363\n", + "After hill transform: 0.3414647846033051\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4292\n", + "Raw spend: 5784.950911678871\n", + "After adstock: 5785.284245012204\n", + "After hill transform: 0.026623221877286864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.71786813292\n", + "After adstock: 7648.894338721155\n", + "After hill transform: 0.3475806309071346\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4171\n", + "Raw spend: 12184.306211130906\n", + "After adstock: 12185.528433353129\n", + "After hill transform: 0.00039326532323460543\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9074\n", + "Raw spend: 52438.61315328806\n", + "After adstock: 52438.9464866214\n", + "After hill transform: 0.3414647846032676\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4292\n", + "Raw spend: 5784.9509116937725\n", + "After adstock: 5785.2842450271055\n", + "After hill transform: 0.026623221877462584\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.71786813292\n", + "After adstock: 7648.894338721155\n", + "After hill transform: 0.3475806309071346\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4171\n", + "Raw spend: 12184.306211130906\n", + "After adstock: 12185.528433353129\n", + "After hill transform: 0.00039326532323460543\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9074\n", + "Raw spend: 52438.61315328806\n", + "After adstock: 52438.9464866214\n", + "After hill transform: 0.3414647846032676\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4292\n", + "Raw spend: 5784.950911678871\n", + "After adstock: 5785.284245012204\n", + "After hill transform: 0.026623221877286864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868147821\n", + "After adstock: 7648.894338736056\n", + "After hill transform: 0.34758063090836067\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,180.09\n", + "Adstocked value: 12,181.31\n", + "Saturated value: 0.0004\n", + "Final response: 212.1970\n", + "Raw spend: 12180.089484514116\n", + "After adstock: 12181.311706736338\n", + "After hill transform: 0.00039285782386507857\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,437.15\n", + "Adstocked value: 52,437.49\n", + "Saturated value: 0.3415\n", + "Final response: 48797.3827\n", + "Raw spend: 52437.15309920783\n", + "After adstock: 52437.48643254117\n", + "After hill transform: 0.34146111266145845\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,790.63\n", + "Adstocked value: 5,790.96\n", + "Saturated value: 0.0267\n", + "Final response: 1792.9293\n", + "Raw spend: 5790.627692820986\n", + "After adstock: 5790.961026154319\n", + "After hill transform: 0.026690212633472047\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717867687836\n", + "After adstock: 7648.894338276071\n", + "After hill transform: 0.3475806308705124\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,183.88\n", + "Adstocked value: 12,185.11\n", + "Saturated value: 0.0004\n", + "Final response: 212.3951\n", + "Raw spend: 12183.884538469227\n", + "After adstock: 12185.10676069145\n", + "After hill transform: 0.0003932245606401777\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.47\n", + "Adstocked value: 52,438.80\n", + "Saturated value: 0.3415\n", + "Final response: 48797.8550\n", + "Raw spend: 52438.46714788004\n", + "After adstock: 52438.80048121337\n", + "After hill transform: 0.34146441741283184\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,785.52\n", + "Adstocked value: 5,785.85\n", + "Saturated value: 0.0266\n", + "Final response: 1788.8789\n", + "Raw spend: 5785.518589793082\n", + "After adstock: 5785.851923126415\n", + "After hill transform: 0.026629916541198062\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868088411\n", + "After adstock: 7648.894338676646\n", + "After hill transform: 0.34758063090347235\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.26\n", + "Adstocked value: 12,185.49\n", + "Saturated value: 0.0004\n", + "Final response: 212.4149\n", + "Raw spend: 12184.264043864738\n", + "After adstock: 12185.48626608696\n", + "After hill transform: 0.00039326124684857354\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.60\n", + "Adstocked value: 52,438.93\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9022\n", + "Raw spend: 52438.59855274726\n", + "After adstock: 52438.931886080594\n", + "After hill transform: 0.34146474788426145\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,785.01\n", + "Adstocked value: 5,785.34\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4741\n", + "Raw spend: 5785.0076794902925\n", + "After adstock: 5785.3410128236255\n", + "After hill transform: 0.026623891299564502\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868128469\n", + "After adstock: 7648.894338716704\n", + "After hill transform: 0.3475806309067684\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.30\n", + "Adstocked value: 12,185.52\n", + "Saturated value: 0.0004\n", + "Final response: 212.4169\n", + "Raw spend: 12184.30199440429\n", + "After adstock: 12185.524216626512\n", + "After hill transform: 0.00039326491559473636\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9069\n", + "Raw spend: 52438.61169323398\n", + "After adstock: 52438.945026567315\n", + "After hill transform: 0.3414647809313674\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.96\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4337\n", + "Raw spend: 5784.956588460013\n", + "After adstock: 5785.289921793346\n", + "After hill transform: 0.026623288819073495\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868132475\n", + "After adstock: 7648.89433872071\n", + "After hill transform: 0.34758063090709806\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4171\n", + "Raw spend: 12184.305789458245\n", + "After adstock: 12185.528011680468\n", + "After hill transform: 0.0003932652824706059\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9074\n", + "Raw spend: 52438.613007282656\n", + "After adstock: 52438.94634061599\n", + "After hill transform: 0.34146478423607757\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.951479356985\n", + "After adstock: 5785.284812690318\n", + "After hill transform: 0.026623228571461113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868132875\n", + "After adstock: 7648.89433872111\n", + "After hill transform: 0.3475806309071309\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4171\n", + "Raw spend: 12184.305789473146\n", + "After adstock: 12185.528011695369\n", + "After hill transform: 0.00039326528247204647\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9074\n", + "Raw spend: 52438.613007282656\n", + "After adstock: 52438.94634061599\n", + "After hill transform: 0.34146478423607757\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.951479356985\n", + "After adstock: 5785.284812690318\n", + "After hill transform: 0.026623228571461113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868132875\n", + "After adstock: 7648.89433872111\n", + "After hill transform: 0.3475806309071309\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4171\n", + "Raw spend: 12184.305789458245\n", + "After adstock: 12185.528011680468\n", + "After hill transform: 0.0003932652824706059\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9074\n", + "Raw spend: 52438.61300729756\n", + "After adstock: 52438.94634063089\n", + "After hill transform: 0.3414647842361151\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.951479356985\n", + "After adstock: 5785.284812690318\n", + "After hill transform: 0.026623228571461113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868132875\n", + "After adstock: 7648.89433872111\n", + "After hill transform: 0.3475806309071309\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4171\n", + "Raw spend: 12184.305789458245\n", + "After adstock: 12185.528011680468\n", + "After hill transform: 0.0003932652824706059\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9074\n", + "Raw spend: 52438.613007282656\n", + "After adstock: 52438.94634061599\n", + "After hill transform: 0.34146478423607757\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.951479371886\n", + "After adstock: 5785.284812705219\n", + "After hill transform: 0.02662322857163683\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868132875\n", + "After adstock: 7648.89433872111\n", + "After hill transform: 0.3475806309071309\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4171\n", + "Raw spend: 12184.305789458245\n", + "After adstock: 12185.528011680468\n", + "After hill transform: 0.0003932652824706059\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9074\n", + "Raw spend: 52438.613007282656\n", + "After adstock: 52438.94634061599\n", + "After hill transform: 0.34146478423607757\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.951479356985\n", + "After adstock: 5785.284812690318\n", + "After hill transform: 0.026623228571461113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868147776\n", + "After adstock: 7648.894338736011\n", + "After hill transform: 0.34758063090835706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,183.85\n", + "Adstocked value: 12,185.07\n", + "Saturated value: 0.0004\n", + "Final response: 212.3934\n", + "Raw spend: 12183.851991924079\n", + "After adstock: 12185.074214146302\n", + "After hill transform: 0.0003932214145213289\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.46\n", + "Adstocked value: 52,438.79\n", + "Saturated value: 0.3415\n", + "Final response: 48797.8509\n", + "Raw spend: 52438.455878578025\n", + "After adstock: 52438.78921191136\n", + "After hill transform: 0.34146438907151894\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,785.56\n", + "Adstocked value: 5,785.90\n", + "Saturated value: 0.0266\n", + "Final response: 1788.9136\n", + "Raw spend: 5785.562405643681\n", + "After adstock: 5785.895738977014\n", + "After hill transform: 0.026630433305048124\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868084978\n", + "After adstock: 7648.8943386732135\n", + "After hill transform: 0.3475806309031899\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.26\n", + "Adstocked value: 12,185.48\n", + "Saturated value: 0.0004\n", + "Final response: 212.4147\n", + "Raw spend: 12184.260409704828\n", + "After adstock: 12185.48263192705\n", + "After hill transform: 0.00039326089552906625\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.60\n", + "Adstocked value: 52,438.93\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9017\n", + "Raw spend: 52438.59729441219\n", + "After adstock: 52438.930627745525\n", + "After hill transform: 0.34146474471966504\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,785.01\n", + "Adstocked value: 5,785.35\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4780\n", + "Raw spend: 5785.012571985655\n", + "After adstock: 5785.345905318988\n", + "After hill transform: 0.026623948993728754\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868128086\n", + "After adstock: 7648.894338716321\n", + "After hill transform: 0.3475806309067369\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.30\n", + "Adstocked value: 12,185.52\n", + "Saturated value: 0.0004\n", + "Final response: 212.4169\n", + "Raw spend: 12184.301251482904\n", + "After adstock: 12185.523473705127\n", + "After hill transform: 0.0003932648437749859\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.94\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9068\n", + "Raw spend: 52438.61143599561\n", + "After adstock: 52438.94476932895\n", + "After hill transform: 0.3414647802844368\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.96\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4345\n", + "Raw spend: 5784.957588619852\n", + "After adstock: 5785.290921953185\n", + "After hill transform: 0.026623300613176967\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868132396\n", + "After adstock: 7648.894338720631\n", + "After hill transform: 0.3475806309070915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4171\n", + "Raw spend: 12184.30533566071\n", + "After adstock: 12185.527557882933\n", + "After hill transform: 0.0003932652386010292\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9073\n", + "Raw spend: 52438.61285015395\n", + "After adstock: 52438.946183487285\n", + "After hill transform: 0.34146478384091355\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4301\n", + "Raw spend: 5784.952090283272\n", + "After adstock: 5785.285423616605\n", + "After hill transform: 0.026623235775627592\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868132827\n", + "After adstock: 7648.894338721062\n", + "After hill transform: 0.34758063090712704\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4171\n", + "Raw spend: 12184.305744078492\n", + "After adstock: 12185.527966300715\n", + "After hill transform: 0.0003932652780836482\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9074\n", + "Raw spend: 52438.61299156979\n", + "After adstock: 52438.946324903125\n", + "After hill transform: 0.3414647841965612\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4297\n", + "Raw spend: 5784.951540449614\n", + "After adstock: 5785.284873782947\n", + "After hill transform: 0.02662322929187771\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.7178681328705\n", + "After adstock: 7648.894338721106\n", + "After hill transform: 0.3475806309071306\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4171\n", + "Raw spend: 12184.30578492027\n", + "After adstock: 12185.528007142493\n", + "After hill transform: 0.0003932652820319102\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9074\n", + "Raw spend: 52438.61300571137\n", + "After adstock: 52438.946339044705\n", + "After hill transform: 0.34146478423212595\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.951485466248\n", + "After adstock: 5785.284818799581\n", + "After hill transform: 0.026623228643502774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868132874\n", + "After adstock: 7648.894338721109\n", + "After hill transform: 0.34758063090713087\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4171\n", + "Raw spend: 12184.305789004447\n", + "After adstock: 12185.52801122667\n", + "After hill transform: 0.0003932652824267363\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9074\n", + "Raw spend: 52438.613007125525\n", + "After adstock: 52438.94634045886\n", + "After hill transform: 0.34146478423568244\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.951479967912\n", + "After adstock: 5785.284813301245\n", + "After hill transform: 0.02662322857866528\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868132875\n", + "After adstock: 7648.89433872111\n", + "After hill transform: 0.3475806309071309\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4171\n", + "Raw spend: 12184.305789019349\n", + "After adstock: 12185.528011241571\n", + "After hill transform: 0.00039326528242817683\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9074\n", + "Raw spend: 52438.613007125525\n", + "After adstock: 52438.94634045886\n", + "After hill transform: 0.34146478423568244\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.951479967912\n", + "After adstock: 5785.284813301245\n", + "After hill transform: 0.02662322857866528\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868132875\n", + "After adstock: 7648.89433872111\n", + "After hill transform: 0.3475806309071309\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4171\n", + "Raw spend: 12184.305789004447\n", + "After adstock: 12185.52801122667\n", + "After hill transform: 0.0003932652824267363\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9074\n", + "Raw spend: 52438.613007140426\n", + "After adstock: 52438.94634047376\n", + "After hill transform: 0.3414647842357199\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.951479967912\n", + "After adstock: 5785.284813301245\n", + "After hill transform: 0.02662322857866528\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868132875\n", + "After adstock: 7648.89433872111\n", + "After hill transform: 0.3475806309071309\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4171\n", + "Raw spend: 12184.305789004447\n", + "After adstock: 12185.52801122667\n", + "After hill transform: 0.0003932652824267363\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9074\n", + "Raw spend: 52438.613007125525\n", + "After adstock: 52438.94634045886\n", + "After hill transform: 0.34146478423568244\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.951479982813\n", + "After adstock: 5785.284813316146\n", + "After hill transform: 0.026623228578841\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868132875\n", + "After adstock: 7648.89433872111\n", + "After hill transform: 0.3475806309071309\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4171\n", + "Raw spend: 12184.305789004447\n", + "After adstock: 12185.52801122667\n", + "After hill transform: 0.0003932652824267363\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9074\n", + "Raw spend: 52438.613007125525\n", + "After adstock: 52438.94634045886\n", + "After hill transform: 0.34146478423568244\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.951479967912\n", + "After adstock: 5785.284813301245\n", + "After hill transform: 0.02662322857866528\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868147776\n", + "After adstock: 7648.894338736011\n", + "After hill transform: 0.34758063090835706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,182.04\n", + "Adstocked value: 12,183.26\n", + "Saturated value: 0.0004\n", + "Final response: 212.2986\n", + "Raw spend: 12182.036365322305\n", + "After adstock: 12183.258587544527\n", + "After hill transform: 0.00039304593312432777\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,437.83\n", + "Adstocked value: 52,438.16\n", + "Saturated value: 0.3415\n", + "Final response: 48797.6250\n", + "Raw spend: 52437.82721211918\n", + "After adstock: 52438.16054545251\n", + "After hill transform: 0.34146280802227913\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,788.01\n", + "Adstocked value: 5,788.34\n", + "Saturated value: 0.0267\n", + "Final response: 1790.8508\n", + "Raw spend: 5788.006698895965\n", + "After adstock: 5788.340032229298\n", + "After hill transform: 0.026659270533983388\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.71786789331\n", + "After adstock: 7648.894338481545\n", + "After hill transform: 0.34758063088741914\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.08\n", + "Adstocked value: 12,185.30\n", + "Saturated value: 0.0004\n", + "Final response: 212.4052\n", + "Raw spend: 12184.078846636234\n", + "After adstock: 12185.301068858456\n", + "After hill transform: 0.00039324334382998823\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.53\n", + "Adstocked value: 52,438.87\n", + "Saturated value: 0.3415\n", + "Final response: 48797.8791\n", + "Raw spend: 52438.53442762489\n", + "After adstock: 52438.86776095822\n", + "After hill transform: 0.34146458661542683\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,785.26\n", + "Adstocked value: 5,785.59\n", + "Saturated value: 0.0266\n", + "Final response: 1788.6717\n", + "Raw spend: 5785.2570018607175\n", + "After adstock: 5785.590335194051\n", + "After hill transform: 0.026626831496379264\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868108918\n", + "After adstock: 7648.894338697153\n", + "After hill transform: 0.3475806309051597\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.28\n", + "Adstocked value: 12,185.51\n", + "Saturated value: 0.0004\n", + "Final response: 212.4159\n", + "Raw spend: 12184.283094767627\n", + "After adstock: 12185.50531698985\n", + "After hill transform: 0.00039326308853039426\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.94\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9046\n", + "Raw spend: 52438.60514917546\n", + "After adstock: 52438.9384825088\n", + "After hill transform: 0.3414647644736677\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.98\n", + "Adstocked value: 5,785.32\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4538\n", + "Raw spend: 5784.982032157192\n", + "After adstock: 5785.315365490525\n", + "After hill transform: 0.026623588857659065\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.7178681304795\n", + "After adstock: 7648.894338718715\n", + "After hill transform: 0.34758063090693386\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.30\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4170\n", + "Raw spend: 12184.303519580766\n", + "After adstock: 12185.525741802989\n", + "After hill transform: 0.0003932650630367355\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9071\n", + "Raw spend: 52438.61222133052\n", + "After adstock: 52438.94555466386\n", + "After hill transform: 0.34146478225948107\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4321\n", + "Raw spend: 5784.95453518684\n", + "After adstock: 5785.287868520173\n", + "After hill transform: 0.02662326460643689\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868132636\n", + "After adstock: 7648.894338720871\n", + "After hill transform: 0.3475806309071113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4171\n", + "Raw spend: 12184.30556206208\n", + "After adstock: 12185.527784284302\n", + "After hill transform: 0.0003932652604877327\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9074\n", + "Raw spend: 52438.61292854603\n", + "After adstock: 52438.94626187936\n", + "After hill transform: 0.3414647840380623\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4299\n", + "Raw spend: 5784.951785489805\n", + "After adstock: 5785.285118823138\n", + "After hill transform: 0.02662323218144117\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868132851\n", + "After adstock: 7648.894338721087\n", + "After hill transform: 0.347580630907129\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4171\n", + "Raw spend: 12184.30576631021\n", + "After adstock: 12185.527988532433\n", + "After hill transform: 0.00039326528023283586\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9074\n", + "Raw spend: 52438.61299926758\n", + "After adstock: 52438.94633260091\n", + "After hill transform: 0.3414647842159204\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4297\n", + "Raw spend: 5784.951510520101\n", + "After adstock: 5785.284843853434\n", + "After hill transform: 0.02662322893894285\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868132872\n", + "After adstock: 7648.8943387211075\n", + "After hill transform: 0.34758063090713076\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4171\n", + "Raw spend: 12184.305786735024\n", + "After adstock: 12185.528008957246\n", + "After hill transform: 0.00039326528220734626\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9074\n", + "Raw spend: 52438.61300633973\n", + "After adstock: 52438.946339673064\n", + "After hill transform: 0.34146478423370624\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.951483023131\n", + "After adstock: 5785.284816356464\n", + "After hill transform: 0.026623228614693045\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868132875\n", + "After adstock: 7648.89433872111\n", + "After hill transform: 0.3475806309071309\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4171\n", + "Raw spend: 12184.305788777505\n", + "After adstock: 12185.528010999727\n", + "After hill transform: 0.0003932652824047973\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9074\n", + "Raw spend: 52438.613007046944\n", + "After adstock: 52438.94634038028\n", + "After hill transform: 0.3414647842354848\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.951480273434\n", + "After adstock: 5785.284813606767\n", + "After hill transform: 0.02662322858226806\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868132875\n", + "After adstock: 7648.89433872111\n", + "After hill transform: 0.3475806309071309\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4171\n", + "Raw spend: 12184.305788981754\n", + "After adstock: 12185.528011203976\n", + "After hill transform: 0.0003932652824245424\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9074\n", + "Raw spend: 52438.61300711767\n", + "After adstock: 52438.946340451\n", + "After hill transform: 0.3414647842356627\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.951479998464\n", + "After adstock: 5785.284813331797\n", + "After hill transform: 0.026623228579025555\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868132875\n", + "After adstock: 7648.89433872111\n", + "After hill transform: 0.3475806309071309\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4171\n", + "Raw spend: 12184.305789002177\n", + "After adstock: 12185.5280112244\n", + "After hill transform: 0.0003932652824265169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9074\n", + "Raw spend: 52438.61300712474\n", + "After adstock: 52438.946340458075\n", + "After hill transform: 0.34146478423568044\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.951479970967\n", + "After adstock: 5785.2848133043\n", + "After hill transform: 0.02662322857870131\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868132875\n", + "After adstock: 7648.89433872111\n", + "After hill transform: 0.3475806309071309\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4171\n", + "Raw spend: 12184.305789017078\n", + "After adstock: 12185.528011239301\n", + "After hill transform: 0.0003932652824279574\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9074\n", + "Raw spend: 52438.61300712474\n", + "After adstock: 52438.946340458075\n", + "After hill transform: 0.34146478423568044\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.951479970967\n", + "After adstock: 5785.2848133043\n", + "After hill transform: 0.02662322857870131\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868132875\n", + "After adstock: 7648.89433872111\n", + "After hill transform: 0.3475806309071309\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4171\n", + "Raw spend: 12184.305789002177\n", + "After adstock: 12185.5280112244\n", + "After hill transform: 0.0003932652824265169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9074\n", + "Raw spend: 52438.61300713964\n", + "After adstock: 52438.946340472976\n", + "After hill transform: 0.34146478423571797\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.951479970967\n", + "After adstock: 5785.2848133043\n", + "After hill transform: 0.02662322857870131\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868132875\n", + "After adstock: 7648.89433872111\n", + "After hill transform: 0.3475806309071309\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4171\n", + "Raw spend: 12184.305789002177\n", + "After adstock: 12185.5280112244\n", + "After hill transform: 0.0003932652824265169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9074\n", + "Raw spend: 52438.61300712474\n", + "After adstock: 52438.946340458075\n", + "After hill transform: 0.34146478423568044\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.951479985868\n", + "After adstock: 5785.284813319201\n", + "After hill transform: 0.02662322857887703\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868132875\n", + "After adstock: 7648.89433872111\n", + "After hill transform: 0.3475806309071309\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4171\n", + "Raw spend: 12184.305789002177\n", + "After adstock: 12185.5280112244\n", + "After hill transform: 0.0003932652824265169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9074\n", + "Raw spend: 52438.61300712474\n", + "After adstock: 52438.946340458075\n", + "After hill transform: 0.34146478423568044\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.951479970967\n", + "After adstock: 5785.2848133043\n", + "After hill transform: 0.02662322857870131\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868147776\n", + "After adstock: 7648.894338736011\n", + "After hill transform: 0.34758063090835706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4171\n", + "Raw spend: 12184.305776691866\n", + "After adstock: 12185.527998914089\n", + "After hill transform: 0.00039326528123645276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9074\n", + "Raw spend: 52438.613002991144\n", + "After adstock: 52438.94633632448\n", + "After hill transform: 0.34146478422528487\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.951496414867\n", + "After adstock: 5785.2848297482\n", + "After hill transform: 0.026623228772611092\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868132882\n", + "After adstock: 7648.8943387211175\n", + "After hill transform: 0.34758063090713154\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4171\n", + "Raw spend: 12184.305787771147\n", + "After adstock: 12185.52800999337\n", + "After hill transform: 0.00039326528230751055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9074\n", + "Raw spend: 52438.61300671138\n", + "After adstock: 52438.94634004471\n", + "After hill transform: 0.3414647842346409\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.951481615357\n", + "After adstock: 5785.28481494869\n", + "After hill transform: 0.02662322859809229\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868132876\n", + "After adstock: 7648.894338721111\n", + "After hill transform: 0.34758063090713104\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4171\n", + "Raw spend: 12184.305788879074\n", + "After adstock: 12185.528011101296\n", + "After hill transform: 0.00039326528241461617\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9074\n", + "Raw spend: 52438.613007083404\n", + "After adstock: 52438.94634041674\n", + "After hill transform: 0.34146478423557647\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.951480135406\n", + "After adstock: 5785.284813468739\n", + "After hill transform: 0.02662322858064041\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868132875\n", + "After adstock: 7648.89433872111\n", + "After hill transform: 0.3475806309071309\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4171\n", + "Raw spend: 12184.305788989866\n", + "After adstock: 12185.528011212089\n", + "After hill transform: 0.00039326528242532673\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9074\n", + "Raw spend: 52438.613007120606\n", + "After adstock: 52438.94634045394\n", + "After hill transform: 0.34146478423567006\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.9514799874105\n", + "After adstock: 5785.2848133207435\n", + "After hill transform: 0.026623228578895215\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868132875\n", + "After adstock: 7648.89433872111\n", + "After hill transform: 0.3475806309071309\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4171\n", + "Raw spend: 12184.305789004768\n", + "After adstock: 12185.52801122699\n", + "After hill transform: 0.0003932652824267672\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9074\n", + "Raw spend: 52438.613007120606\n", + "After adstock: 52438.94634045394\n", + "After hill transform: 0.34146478423567006\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.9514799874105\n", + "After adstock: 5785.2848133207435\n", + "After hill transform: 0.026623228578895215\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868132875\n", + "After adstock: 7648.89433872111\n", + "After hill transform: 0.3475806309071309\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4171\n", + "Raw spend: 12184.305788989866\n", + "After adstock: 12185.528011212089\n", + "After hill transform: 0.00039326528242532673\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9074\n", + "Raw spend: 52438.61300713551\n", + "After adstock: 52438.94634046884\n", + "After hill transform: 0.3414647842357075\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.9514799874105\n", + "After adstock: 5785.2848133207435\n", + "After hill transform: 0.026623228578895215\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868132875\n", + "After adstock: 7648.89433872111\n", + "After hill transform: 0.3475806309071309\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4171\n", + "Raw spend: 12184.305788989866\n", + "After adstock: 12185.528011212089\n", + "After hill transform: 0.00039326528242532673\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9074\n", + "Raw spend: 52438.613007120606\n", + "After adstock: 52438.94634045394\n", + "After hill transform: 0.34146478423567006\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.951480002312\n", + "After adstock: 5785.284813335645\n", + "After hill transform: 0.026623228579070936\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868132875\n", + "After adstock: 7648.89433872111\n", + "After hill transform: 0.3475806309071309\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4171\n", + "Raw spend: 12184.305788989866\n", + "After adstock: 12185.528011212089\n", + "After hill transform: 0.00039326528242532673\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9074\n", + "Raw spend: 52438.613007120606\n", + "After adstock: 52438.94634045394\n", + "After hill transform: 0.34146478423567006\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.9514799874105\n", + "After adstock: 5785.2848133207435\n", + "After hill transform: 0.026623228578895215\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868147776\n", + "After adstock: 7648.894338736011\n", + "After hill transform: 0.34758063090835706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4171\n", + "Raw spend: 12184.305726840956\n", + "After adstock: 12185.527949063178\n", + "After hill transform: 0.0003932652764172586\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9074\n", + "Raw spend: 52438.6129860686\n", + "After adstock: 52438.94631940193\n", + "After hill transform: 0.34146478418272624\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4297\n", + "Raw spend: 5784.951563188305\n", + "After adstock: 5785.284896521638\n", + "After hill transform: 0.026623229560016944\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868132901\n", + "After adstock: 7648.894338721136\n", + "After hill transform: 0.34758063090713304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4171\n", + "Raw spend: 12184.305780984876\n", + "After adstock: 12185.528003207099\n", + "After hill transform: 0.0003932652816514672\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9074\n", + "Raw spend: 52438.61300440904\n", + "After adstock: 52438.946337742374\n", + "After hill transform: 0.34146478422885074\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.951490703968\n", + "After adstock: 5785.284824037301\n", + "After hill transform: 0.026623228705267024\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868132879\n", + "After adstock: 7648.894338721114\n", + "After hill transform: 0.34758063090713126\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4171\n", + "Raw spend: 12184.305788189367\n", + "After adstock: 12185.52801041159\n", + "After hill transform: 0.0003932652823479408\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9074\n", + "Raw spend: 52438.613006849446\n", + "After adstock: 52438.94634018278\n", + "After hill transform: 0.3414647842349881\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.951481059066\n", + "After adstock: 5785.284814392399\n", + "After hill transform: 0.026623228591532398\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868132875\n", + "After adstock: 7648.89433872111\n", + "After hill transform: 0.3475806309071309\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4171\n", + "Raw spend: 12184.305788909816\n", + "After adstock: 12185.528011132039\n", + "After hill transform: 0.00039326528241758813\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9074\n", + "Raw spend: 52438.61300709349\n", + "After adstock: 52438.946340426824\n", + "After hill transform: 0.3414647842356019\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.951480094576\n", + "After adstock: 5785.284813427909\n", + "After hill transform: 0.026623228580158934\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868132875\n", + "After adstock: 7648.89433872111\n", + "After hill transform: 0.3475806309071309\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4171\n", + "Raw spend: 12184.305788981861\n", + "After adstock: 12185.528011204084\n", + "After hill transform: 0.00039326528242455283\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9074\n", + "Raw spend: 52438.61300711789\n", + "After adstock: 52438.94634045123\n", + "After hill transform: 0.34146478423566323\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.951479998127\n", + "After adstock: 5785.28481333146\n", + "After hill transform: 0.026623228579021586\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868132875\n", + "After adstock: 7648.89433872111\n", + "After hill transform: 0.3475806309071309\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4171\n", + "Raw spend: 12184.305788989066\n", + "After adstock: 12185.528011211289\n", + "After hill transform: 0.0003932652824252494\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9074\n", + "Raw spend: 52438.61300712034\n", + "After adstock: 52438.94634045367\n", + "After hill transform: 0.3414647842356694\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.951479988482\n", + "After adstock: 5785.284813321815\n", + "After hill transform: 0.026623228578907848\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868132875\n", + "After adstock: 7648.89433872111\n", + "After hill transform: 0.3475806309071309\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4171\n", + "Raw spend: 12184.305788989786\n", + "After adstock: 12185.528011212009\n", + "After hill transform: 0.000393265282425319\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9074\n", + "Raw spend: 52438.61300712058\n", + "After adstock: 52438.94634045391\n", + "After hill transform: 0.34146478423566995\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.951479987518\n", + "After adstock: 5785.284813320851\n", + "After hill transform: 0.026623228578896478\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868132875\n", + "After adstock: 7648.89433872111\n", + "After hill transform: 0.3475806309071309\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4171\n", + "Raw spend: 12184.30578898986\n", + "After adstock: 12185.528011212082\n", + "After hill transform: 0.00039326528242532603\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9074\n", + "Raw spend: 52438.613007120606\n", + "After adstock: 52438.94634045394\n", + "After hill transform: 0.34146478423567006\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.951479987421\n", + "After adstock: 5785.284813320754\n", + "After hill transform: 0.026623228578895344\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868132875\n", + "After adstock: 7648.89433872111\n", + "After hill transform: 0.3475806309071309\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4171\n", + "Raw spend: 12184.305788989866\n", + "After adstock: 12185.528011212089\n", + "After hill transform: 0.00039326528242532673\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9074\n", + "Raw spend: 52438.613007120606\n", + "After adstock: 52438.94634045394\n", + "After hill transform: 0.34146478423567006\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.951479987411\n", + "After adstock: 5785.284813320744\n", + "After hill transform: 0.026623228578895222\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868132875\n", + "After adstock: 7648.89433872111\n", + "After hill transform: 0.3475806309071309\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4171\n", + "Raw spend: 12184.305788989866\n", + "After adstock: 12185.528011212089\n", + "After hill transform: 0.00039326528242532673\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9074\n", + "Raw spend: 52438.613007120606\n", + "After adstock: 52438.94634045394\n", + "After hill transform: 0.34146478423567006\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.9514799874105\n", + "After adstock: 5785.2848133207435\n", + "After hill transform: 0.026623228578895215\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868132875\n", + "After adstock: 7648.89433872111\n", + "After hill transform: 0.3475806309071309\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "Optimization terminated successfully (Exit mode 0)\n", + " Current function value: -60524.89119159199\n", + " Iterations: 127\n", + " Function evaluations: 1170\n", + " Gradient evaluations: 127\n", + "\n", + "New best solution (attempt 4):\n", + "Objective value: -60,524.89\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4171\n", + "Raw spend: 12184.305788989866\n", + "After adstock: 12185.528011212089\n", + "After hill transform: 0.00039326528242532673\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9074\n", + "Raw spend: 52438.613007120606\n", + "After adstock: 52438.94634045394\n", + "After hill transform: 0.34146478423567006\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.9514799874105\n", + "After adstock: 5785.2848133207435\n", + "After hill transform: 0.026623228578895215\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868132875\n", + "After adstock: 7648.89433872111\n", + "After hill transform: 0.3475806309071309\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "Total spend: 80,198.11\n", + "Total response: 60,524.89\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,860.81\n", + "Adstocked value: 16,862.03\n", + "Saturated value: 0.0010\n", + "Final response: 561.8587\n", + "Raw spend: 16860.805432749323\n", + "After adstock: 16862.027654971545\n", + "After hill transform: 0.001040215256006101\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,768.61\n", + "Adstocked value: 48,768.94\n", + "Saturated value: 0.3320\n", + "Final response: 47439.8475\n", + "Raw spend: 48768.607797419216\n", + "After adstock: 48768.94113075255\n", + "After hill transform: 0.331961720413591\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,101.40\n", + "Adstocked value: 1,101.74\n", + "Saturated value: 0.0003\n", + "Final response: 23.3317\n", + "Raw spend: 1101.4021546247063\n", + "After adstock: 1101.7354879580396\n", + "After hill transform: 0.00034732484047285406\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,785.32\n", + "Adstocked value: 5,785.50\n", + "Saturated value: 0.1971\n", + "Final response: 5515.0186\n", + "Raw spend: 5785.3246375234185\n", + "After adstock: 5785.501108111654\n", + "After hill transform: 0.19708889973820962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,860.81\n", + "Adstocked value: 16,862.03\n", + "Saturated value: 0.0010\n", + "Final response: 561.8587\n", + "Raw spend: 16860.805432764224\n", + "After adstock: 16862.027654986447\n", + "After hill transform: 0.001040215256008853\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,768.61\n", + "Adstocked value: 48,768.94\n", + "Saturated value: 0.3320\n", + "Final response: 47439.8475\n", + "Raw spend: 48768.607797419216\n", + "After adstock: 48768.94113075255\n", + "After hill transform: 0.331961720413591\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,101.40\n", + "Adstocked value: 1,101.74\n", + "Saturated value: 0.0003\n", + "Final response: 23.3317\n", + "Raw spend: 1101.4021546247063\n", + "After adstock: 1101.7354879580396\n", + "After hill transform: 0.00034732484047285406\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,785.32\n", + "Adstocked value: 5,785.50\n", + "Saturated value: 0.1971\n", + "Final response: 5515.0186\n", + "Raw spend: 5785.3246375234185\n", + "After adstock: 5785.501108111654\n", + "After hill transform: 0.19708889973820962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,860.81\n", + "Adstocked value: 16,862.03\n", + "Saturated value: 0.0010\n", + "Final response: 561.8587\n", + "Raw spend: 16860.805432749323\n", + "After adstock: 16862.027654971545\n", + "After hill transform: 0.001040215256006101\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,768.61\n", + "Adstocked value: 48,768.94\n", + "Saturated value: 0.3320\n", + "Final response: 47439.8475\n", + "Raw spend: 48768.60779743412\n", + "After adstock: 48768.94113076745\n", + "After hill transform: 0.3319617204136307\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,101.40\n", + "Adstocked value: 1,101.74\n", + "Saturated value: 0.0003\n", + "Final response: 23.3317\n", + "Raw spend: 1101.4021546247063\n", + "After adstock: 1101.7354879580396\n", + "After hill transform: 0.00034732484047285406\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,785.32\n", + "Adstocked value: 5,785.50\n", + "Saturated value: 0.1971\n", + "Final response: 5515.0186\n", + "Raw spend: 5785.3246375234185\n", + "After adstock: 5785.501108111654\n", + "After hill transform: 0.19708889973820962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,860.81\n", + "Adstocked value: 16,862.03\n", + "Saturated value: 0.0010\n", + "Final response: 561.8587\n", + "Raw spend: 16860.805432749323\n", + "After adstock: 16862.027654971545\n", + "After hill transform: 0.001040215256006101\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,768.61\n", + "Adstocked value: 48,768.94\n", + "Saturated value: 0.3320\n", + "Final response: 47439.8475\n", + "Raw spend: 48768.607797419216\n", + "After adstock: 48768.94113075255\n", + "After hill transform: 0.331961720413591\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,101.40\n", + "Adstocked value: 1,101.74\n", + "Saturated value: 0.0003\n", + "Final response: 23.3317\n", + "Raw spend: 1101.4021546396075\n", + "After adstock: 1101.7354879729407\n", + "After hill transform: 0.00034732484048521656\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,785.32\n", + "Adstocked value: 5,785.50\n", + "Saturated value: 0.1971\n", + "Final response: 5515.0186\n", + "Raw spend: 5785.3246375234185\n", + "After adstock: 5785.501108111654\n", + "After hill transform: 0.19708889973820962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,860.81\n", + "Adstocked value: 16,862.03\n", + "Saturated value: 0.0010\n", + "Final response: 561.8587\n", + "Raw spend: 16860.805432749323\n", + "After adstock: 16862.027654971545\n", + "After hill transform: 0.001040215256006101\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,768.61\n", + "Adstocked value: 48,768.94\n", + "Saturated value: 0.3320\n", + "Final response: 47439.8475\n", + "Raw spend: 48768.607797419216\n", + "After adstock: 48768.94113075255\n", + "After hill transform: 0.331961720413591\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,101.40\n", + "Adstocked value: 1,101.74\n", + "Saturated value: 0.0003\n", + "Final response: 23.3317\n", + "Raw spend: 1101.4021546247063\n", + "After adstock: 1101.7354879580396\n", + "After hill transform: 0.00034732484047285406\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,785.32\n", + "Adstocked value: 5,785.50\n", + "Saturated value: 0.1971\n", + "Final response: 5515.0186\n", + "Raw spend: 5785.32463753832\n", + "After adstock: 5785.501108126555\n", + "After hill transform: 0.19708889973934077\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,842.00\n", + "Adstocked value: 15,843.22\n", + "Saturated value: 0.0009\n", + "Final response: 466.2263\n", + "Raw spend: 15841.998828008716\n", + "After adstock: 15843.221050230939\n", + "After hill transform: 0.0008631631022385319\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 47,749.80\n", + "Adstocked value: 47,750.13\n", + "Saturated value: 0.3292\n", + "Final response: 47048.2750\n", + "Raw spend: 47749.80119267868\n", + "After adstock: 47750.134526012014\n", + "After hill transform: 0.32922168070559893\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,641.59\n", + "Adstocked value: 9,641.92\n", + "Saturated value: 0.0950\n", + "Final response: 6380.4538\n", + "Raw spend: 9641.586181089742\n", + "After adstock: 9641.919514423076\n", + "After hill transform: 0.09498180866702245\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,766.52\n", + "Adstocked value: 4,766.69\n", + "Saturated value: 0.1254\n", + "Final response: 3509.2249\n", + "Raw spend: 4766.518032783113\n", + "After adstock: 4766.694503371348\n", + "After hill transform: 0.125408329610551\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,842.00\n", + "Adstocked value: 15,843.22\n", + "Saturated value: 0.0009\n", + "Final response: 466.2263\n", + "Raw spend: 15841.998828023618\n", + "After adstock: 15843.22105024584\n", + "After hill transform: 0.0008631631022409625\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 47,749.80\n", + "Adstocked value: 47,750.13\n", + "Saturated value: 0.3292\n", + "Final response: 47048.2750\n", + "Raw spend: 47749.80119267868\n", + "After adstock: 47750.134526012014\n", + "After hill transform: 0.32922168070559893\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,641.59\n", + "Adstocked value: 9,641.92\n", + "Saturated value: 0.0950\n", + "Final response: 6380.4538\n", + "Raw spend: 9641.586181089742\n", + "After adstock: 9641.919514423076\n", + "After hill transform: 0.09498180866702245\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,766.52\n", + "Adstocked value: 4,766.69\n", + "Saturated value: 0.1254\n", + "Final response: 3509.2249\n", + "Raw spend: 4766.518032783113\n", + "After adstock: 4766.694503371348\n", + "After hill transform: 0.125408329610551\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,842.00\n", + "Adstocked value: 15,843.22\n", + "Saturated value: 0.0009\n", + "Final response: 466.2263\n", + "Raw spend: 15841.998828008716\n", + "After adstock: 15843.221050230939\n", + "After hill transform: 0.0008631631022385319\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 47,749.80\n", + "Adstocked value: 47,750.13\n", + "Saturated value: 0.3292\n", + "Final response: 47048.2750\n", + "Raw spend: 47749.80119269358\n", + "After adstock: 47750.134526026915\n", + "After hill transform: 0.32922168070563934\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,641.59\n", + "Adstocked value: 9,641.92\n", + "Saturated value: 0.0950\n", + "Final response: 6380.4538\n", + "Raw spend: 9641.586181089742\n", + "After adstock: 9641.919514423076\n", + "After hill transform: 0.09498180866702245\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,766.52\n", + "Adstocked value: 4,766.69\n", + "Saturated value: 0.1254\n", + "Final response: 3509.2249\n", + "Raw spend: 4766.518032783113\n", + "After adstock: 4766.694503371348\n", + "After hill transform: 0.125408329610551\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,842.00\n", + "Adstocked value: 15,843.22\n", + "Saturated value: 0.0009\n", + "Final response: 466.2263\n", + "Raw spend: 15841.998828008716\n", + "After adstock: 15843.221050230939\n", + "After hill transform: 0.0008631631022385319\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 47,749.80\n", + "Adstocked value: 47,750.13\n", + "Saturated value: 0.3292\n", + "Final response: 47048.2750\n", + "Raw spend: 47749.80119267868\n", + "After adstock: 47750.134526012014\n", + "After hill transform: 0.32922168070559893\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,641.59\n", + "Adstocked value: 9,641.92\n", + "Saturated value: 0.0950\n", + "Final response: 6380.4538\n", + "Raw spend: 9641.586181074841\n", + "After adstock: 9641.919514408175\n", + "After hill transform: 0.09498180866667272\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,766.52\n", + "Adstocked value: 4,766.69\n", + "Saturated value: 0.1254\n", + "Final response: 3509.2249\n", + "Raw spend: 4766.518032783113\n", + "After adstock: 4766.694503371348\n", + "After hill transform: 0.125408329610551\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,842.00\n", + "Adstocked value: 15,843.22\n", + "Saturated value: 0.0009\n", + "Final response: 466.2263\n", + "Raw spend: 15841.998828008716\n", + "After adstock: 15843.221050230939\n", + "After hill transform: 0.0008631631022385319\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 47,749.80\n", + "Adstocked value: 47,750.13\n", + "Saturated value: 0.3292\n", + "Final response: 47048.2750\n", + "Raw spend: 47749.80119267868\n", + "After adstock: 47750.134526012014\n", + "After hill transform: 0.32922168070559893\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,641.59\n", + "Adstocked value: 9,641.92\n", + "Saturated value: 0.0950\n", + "Final response: 6380.4538\n", + "Raw spend: 9641.586181089742\n", + "After adstock: 9641.919514423076\n", + "After hill transform: 0.09498180866702245\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,766.52\n", + "Adstocked value: 4,766.69\n", + "Saturated value: 0.1254\n", + "Final response: 3509.2249\n", + "Raw spend: 4766.518032798014\n", + "After adstock: 4766.694503386249\n", + "After hill transform: 0.1254083296115026\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,283.44\n", + "Adstocked value: 17,284.66\n", + "Saturated value: 0.0011\n", + "Final response: 605.0750\n", + "Raw spend: 17283.44024624174\n", + "After adstock: 17284.66246846396\n", + "After hill transform: 0.0011202252433628653\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 49,191.24\n", + "Adstocked value: 49,191.58\n", + "Saturated value: 0.3331\n", + "Final response: 47600.3608\n", + "Raw spend: 49191.24261091209\n", + "After adstock: 49191.57594424543\n", + "After hill transform: 0.3330849169169641\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.95\n", + "Adstocked value: 5,374.28\n", + "Saturated value: 0.0220\n", + "Final response: 1480.0004\n", + "Raw spend: 5373.945836061772\n", + "After adstock: 5374.279169395105\n", + "After hill transform: 0.02203183655011382\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,207.96\n", + "Adstocked value: 6,208.14\n", + "Saturated value: 0.2299\n", + "Final response: 6432.9818\n", + "Raw spend: 6207.959451015151\n", + "After adstock: 6208.135921603386\n", + "After hill transform: 0.229893929457966\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,283.44\n", + "Adstocked value: 17,284.66\n", + "Saturated value: 0.0011\n", + "Final response: 605.0750\n", + "Raw spend: 17283.44024625664\n", + "After adstock: 17284.662468478862\n", + "After hill transform: 0.0011202252433657562\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 49,191.24\n", + "Adstocked value: 49,191.58\n", + "Saturated value: 0.3331\n", + "Final response: 47600.3608\n", + "Raw spend: 49191.24261091209\n", + "After adstock: 49191.57594424543\n", + "After hill transform: 0.3330849169169641\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.95\n", + "Adstocked value: 5,374.28\n", + "Saturated value: 0.0220\n", + "Final response: 1480.0004\n", + "Raw spend: 5373.945836061772\n", + "After adstock: 5374.279169395105\n", + "After hill transform: 0.02203183655011382\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,207.96\n", + "Adstocked value: 6,208.14\n", + "Saturated value: 0.2299\n", + "Final response: 6432.9818\n", + "Raw spend: 6207.959451015151\n", + "After adstock: 6208.135921603386\n", + "After hill transform: 0.229893929457966\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,283.44\n", + "Adstocked value: 17,284.66\n", + "Saturated value: 0.0011\n", + "Final response: 605.0750\n", + "Raw spend: 17283.44024624174\n", + "After adstock: 17284.66246846396\n", + "After hill transform: 0.0011202252433628653\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 49,191.24\n", + "Adstocked value: 49,191.58\n", + "Saturated value: 0.3331\n", + "Final response: 47600.3608\n", + "Raw spend: 49191.242610926995\n", + "After adstock: 49191.57594426033\n", + "After hill transform: 0.33308491691700354\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.95\n", + "Adstocked value: 5,374.28\n", + "Saturated value: 0.0220\n", + "Final response: 1480.0004\n", + "Raw spend: 5373.945836061772\n", + "After adstock: 5374.279169395105\n", + "After hill transform: 0.02203183655011382\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,207.96\n", + "Adstocked value: 6,208.14\n", + "Saturated value: 0.2299\n", + "Final response: 6432.9818\n", + "Raw spend: 6207.959451015151\n", + "After adstock: 6208.135921603386\n", + "After hill transform: 0.229893929457966\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,283.44\n", + "Adstocked value: 17,284.66\n", + "Saturated value: 0.0011\n", + "Final response: 605.0750\n", + "Raw spend: 17283.44024624174\n", + "After adstock: 17284.66246846396\n", + "After hill transform: 0.0011202252433628653\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 49,191.24\n", + "Adstocked value: 49,191.58\n", + "Saturated value: 0.3331\n", + "Final response: 47600.3608\n", + "Raw spend: 49191.24261091209\n", + "After adstock: 49191.57594424543\n", + "After hill transform: 0.3330849169169641\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.95\n", + "Adstocked value: 5,374.28\n", + "Saturated value: 0.0220\n", + "Final response: 1480.0004\n", + "Raw spend: 5373.945836076673\n", + "After adstock: 5374.279169410006\n", + "After hill transform: 0.02203183655027109\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,207.96\n", + "Adstocked value: 6,208.14\n", + "Saturated value: 0.2299\n", + "Final response: 6432.9818\n", + "Raw spend: 6207.959451015151\n", + "After adstock: 6208.135921603386\n", + "After hill transform: 0.229893929457966\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,283.44\n", + "Adstocked value: 17,284.66\n", + "Saturated value: 0.0011\n", + "Final response: 605.0750\n", + "Raw spend: 17283.44024624174\n", + "After adstock: 17284.66246846396\n", + "After hill transform: 0.0011202252433628653\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 49,191.24\n", + "Adstocked value: 49,191.58\n", + "Saturated value: 0.3331\n", + "Final response: 47600.3608\n", + "Raw spend: 49191.24261091209\n", + "After adstock: 49191.57594424543\n", + "After hill transform: 0.3330849169169641\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.95\n", + "Adstocked value: 5,374.28\n", + "Saturated value: 0.0220\n", + "Final response: 1480.0004\n", + "Raw spend: 5373.945836061772\n", + "After adstock: 5374.279169395105\n", + "After hill transform: 0.02203183655011382\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,207.96\n", + "Adstocked value: 6,208.14\n", + "Saturated value: 0.2299\n", + "Final response: 6432.9818\n", + "Raw spend: 6207.959451030052\n", + "After adstock: 6208.135921618287\n", + "After hill transform: 0.22989392945914536\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,282.65\n", + "Adstocked value: 17,283.87\n", + "Saturated value: 0.0011\n", + "Final response: 604.9918\n", + "Raw spend: 17282.646253981646\n", + "After adstock: 17283.86847620387\n", + "After hill transform: 0.0011200712205716365\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 49,190.72\n", + "Adstocked value: 49,191.05\n", + "Saturated value: 0.3331\n", + "Final response: 47600.1636\n", + "Raw spend: 49190.72156792271\n", + "After adstock: 49191.054901256044\n", + "After hill transform: 0.33308353697400245\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.94\n", + "Adstocked value: 5,374.28\n", + "Saturated value: 0.0220\n", + "Final response: 1479.9998\n", + "Raw spend: 5373.94499988853\n", + "After adstock: 5374.278333221863\n", + "After hill transform: 0.022031827724816423\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,209.28\n", + "Adstocked value: 6,209.45\n", + "Saturated value: 0.2300\n", + "Final response: 6435.8963\n", + "Raw spend: 6209.275322437883\n", + "After adstock: 6209.451793026118\n", + "After hill transform: 0.2299980827432162\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,282.65\n", + "Adstocked value: 17,283.87\n", + "Saturated value: 0.0011\n", + "Final response: 604.9918\n", + "Raw spend: 17282.646253996547\n", + "After adstock: 17283.86847621877\n", + "After hill transform: 0.0011200712205745272\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 49,190.72\n", + "Adstocked value: 49,191.05\n", + "Saturated value: 0.3331\n", + "Final response: 47600.1636\n", + "Raw spend: 49190.72156792271\n", + "After adstock: 49191.054901256044\n", + "After hill transform: 0.33308353697400245\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.94\n", + "Adstocked value: 5,374.28\n", + "Saturated value: 0.0220\n", + "Final response: 1479.9998\n", + "Raw spend: 5373.94499988853\n", + "After adstock: 5374.278333221863\n", + "After hill transform: 0.022031827724816423\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,209.28\n", + "Adstocked value: 6,209.45\n", + "Saturated value: 0.2300\n", + "Final response: 6435.8963\n", + "Raw spend: 6209.275322437883\n", + "After adstock: 6209.451793026118\n", + "After hill transform: 0.2299980827432162\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,282.65\n", + "Adstocked value: 17,283.87\n", + "Saturated value: 0.0011\n", + "Final response: 604.9918\n", + "Raw spend: 17282.646253981646\n", + "After adstock: 17283.86847620387\n", + "After hill transform: 0.0011200712205716365\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 49,190.72\n", + "Adstocked value: 49,191.05\n", + "Saturated value: 0.3331\n", + "Final response: 47600.1636\n", + "Raw spend: 49190.72156793761\n", + "After adstock: 49191.054901270945\n", + "After hill transform: 0.33308353697404197\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.94\n", + "Adstocked value: 5,374.28\n", + "Saturated value: 0.0220\n", + "Final response: 1479.9998\n", + "Raw spend: 5373.94499988853\n", + "After adstock: 5374.278333221863\n", + "After hill transform: 0.022031827724816423\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,209.28\n", + "Adstocked value: 6,209.45\n", + "Saturated value: 0.2300\n", + "Final response: 6435.8963\n", + "Raw spend: 6209.275322437883\n", + "After adstock: 6209.451793026118\n", + "After hill transform: 0.2299980827432162\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,282.65\n", + "Adstocked value: 17,283.87\n", + "Saturated value: 0.0011\n", + "Final response: 604.9918\n", + "Raw spend: 17282.646253981646\n", + "After adstock: 17283.86847620387\n", + "After hill transform: 0.0011200712205716365\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 49,190.72\n", + "Adstocked value: 49,191.05\n", + "Saturated value: 0.3331\n", + "Final response: 47600.1636\n", + "Raw spend: 49190.72156792271\n", + "After adstock: 49191.054901256044\n", + "After hill transform: 0.33308353697400245\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.94\n", + "Adstocked value: 5,374.28\n", + "Saturated value: 0.0220\n", + "Final response: 1479.9998\n", + "Raw spend: 5373.944999903431\n", + "After adstock: 5374.278333236764\n", + "After hill transform: 0.022031827724973693\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,209.28\n", + "Adstocked value: 6,209.45\n", + "Saturated value: 0.2300\n", + "Final response: 6435.8963\n", + "Raw spend: 6209.275322437883\n", + "After adstock: 6209.451793026118\n", + "After hill transform: 0.2299980827432162\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,282.65\n", + "Adstocked value: 17,283.87\n", + "Saturated value: 0.0011\n", + "Final response: 604.9918\n", + "Raw spend: 17282.646253981646\n", + "After adstock: 17283.86847620387\n", + "After hill transform: 0.0011200712205716365\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 49,190.72\n", + "Adstocked value: 49,191.05\n", + "Saturated value: 0.3331\n", + "Final response: 47600.1636\n", + "Raw spend: 49190.72156792271\n", + "After adstock: 49191.054901256044\n", + "After hill transform: 0.33308353697400245\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.94\n", + "Adstocked value: 5,374.28\n", + "Saturated value: 0.0220\n", + "Final response: 1479.9998\n", + "Raw spend: 5373.94499988853\n", + "After adstock: 5374.278333221863\n", + "After hill transform: 0.022031827724816423\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,209.28\n", + "Adstocked value: 6,209.45\n", + "Saturated value: 0.2300\n", + "Final response: 6435.8963\n", + "Raw spend: 6209.275322452784\n", + "After adstock: 6209.451793041019\n", + "After hill transform: 0.2299980827443957\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,278.67\n", + "Adstocked value: 17,279.90\n", + "Saturated value: 0.0011\n", + "Final response: 604.5756\n", + "Raw spend: 17278.673031984858\n", + "After adstock: 17279.89525420708\n", + "After hill transform: 0.0011193006855790407\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 49,188.12\n", + "Adstocked value: 49,188.45\n", + "Saturated value: 0.3331\n", + "Final response: 47599.1791\n", + "Raw spend: 49188.12041879314\n", + "After adstock: 49188.45375212648\n", + "After hill transform: 0.3330766478513793\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.94\n", + "Adstocked value: 5,374.27\n", + "Saturated value: 0.0220\n", + "Final response: 1479.9969\n", + "Raw spend: 5373.940815450599\n", + "After adstock: 5374.274148783932\n", + "After hill transform: 0.022031783560663362\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,215.85\n", + "Adstocked value: 6,216.03\n", + "Saturated value: 0.2305\n", + "Final response: 6450.4714\n", + "Raw spend: 6215.853878002183\n", + "After adstock: 6216.030348590418\n", + "After hill transform: 0.2305189505274003\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,278.67\n", + "Adstocked value: 17,279.90\n", + "Saturated value: 0.0011\n", + "Final response: 604.5756\n", + "Raw spend: 17278.67303199976\n", + "After adstock: 17279.89525422198\n", + "After hill transform: 0.00111930068558193\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 49,188.12\n", + "Adstocked value: 49,188.45\n", + "Saturated value: 0.3331\n", + "Final response: 47599.1791\n", + "Raw spend: 49188.12041879314\n", + "After adstock: 49188.45375212648\n", + "After hill transform: 0.3330766478513793\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.94\n", + "Adstocked value: 5,374.27\n", + "Saturated value: 0.0220\n", + "Final response: 1479.9969\n", + "Raw spend: 5373.940815450599\n", + "After adstock: 5374.274148783932\n", + "After hill transform: 0.022031783560663362\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,215.85\n", + "Adstocked value: 6,216.03\n", + "Saturated value: 0.2305\n", + "Final response: 6450.4714\n", + "Raw spend: 6215.853878002183\n", + "After adstock: 6216.030348590418\n", + "After hill transform: 0.2305189505274003\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,278.67\n", + "Adstocked value: 17,279.90\n", + "Saturated value: 0.0011\n", + "Final response: 604.5756\n", + "Raw spend: 17278.673031984858\n", + "After adstock: 17279.89525420708\n", + "After hill transform: 0.0011193006855790407\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 49,188.12\n", + "Adstocked value: 49,188.45\n", + "Saturated value: 0.3331\n", + "Final response: 47599.1791\n", + "Raw spend: 49188.120418808045\n", + "After adstock: 49188.45375214138\n", + "After hill transform: 0.33307664785141883\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.94\n", + "Adstocked value: 5,374.27\n", + "Saturated value: 0.0220\n", + "Final response: 1479.9969\n", + "Raw spend: 5373.940815450599\n", + "After adstock: 5374.274148783932\n", + "After hill transform: 0.022031783560663362\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,215.85\n", + "Adstocked value: 6,216.03\n", + "Saturated value: 0.2305\n", + "Final response: 6450.4714\n", + "Raw spend: 6215.853878002183\n", + "After adstock: 6216.030348590418\n", + "After hill transform: 0.2305189505274003\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,278.67\n", + "Adstocked value: 17,279.90\n", + "Saturated value: 0.0011\n", + "Final response: 604.5756\n", + "Raw spend: 17278.673031984858\n", + "After adstock: 17279.89525420708\n", + "After hill transform: 0.0011193006855790407\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 49,188.12\n", + "Adstocked value: 49,188.45\n", + "Saturated value: 0.3331\n", + "Final response: 47599.1791\n", + "Raw spend: 49188.12041879314\n", + "After adstock: 49188.45375212648\n", + "After hill transform: 0.3330766478513793\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.94\n", + "Adstocked value: 5,374.27\n", + "Saturated value: 0.0220\n", + "Final response: 1479.9969\n", + "Raw spend: 5373.9408154655\n", + "After adstock: 5374.274148798833\n", + "After hill transform: 0.022031783560820632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,215.85\n", + "Adstocked value: 6,216.03\n", + "Saturated value: 0.2305\n", + "Final response: 6450.4714\n", + "Raw spend: 6215.853878002183\n", + "After adstock: 6216.030348590418\n", + "After hill transform: 0.2305189505274003\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,278.67\n", + "Adstocked value: 17,279.90\n", + "Saturated value: 0.0011\n", + "Final response: 604.5756\n", + "Raw spend: 17278.673031984858\n", + "After adstock: 17279.89525420708\n", + "After hill transform: 0.0011193006855790407\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 49,188.12\n", + "Adstocked value: 49,188.45\n", + "Saturated value: 0.3331\n", + "Final response: 47599.1791\n", + "Raw spend: 49188.12041879314\n", + "After adstock: 49188.45375212648\n", + "After hill transform: 0.3330766478513793\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.94\n", + "Adstocked value: 5,374.27\n", + "Saturated value: 0.0220\n", + "Final response: 1479.9969\n", + "Raw spend: 5373.940815450599\n", + "After adstock: 5374.274148783932\n", + "After hill transform: 0.022031783560663362\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,215.85\n", + "Adstocked value: 6,216.03\n", + "Saturated value: 0.2305\n", + "Final response: 6450.4714\n", + "Raw spend: 6215.853878017084\n", + "After adstock: 6216.030348605319\n", + "After hill transform: 0.23051895052858037\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,258.80\n", + "Adstocked value: 17,260.02\n", + "Saturated value: 0.0011\n", + "Final response: 602.4970\n", + "Raw spend: 17258.802232853115\n", + "After adstock: 17260.024455075338\n", + "After hill transform: 0.0011154523890526606\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 49,175.11\n", + "Adstocked value: 49,175.44\n", + "Saturated value: 0.3330\n", + "Final response: 47594.2546\n", + "Raw spend: 49175.11132391315\n", + "After adstock: 49175.44465724649\n", + "After hill transform: 0.333042188970524\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.92\n", + "Adstocked value: 5,374.25\n", + "Saturated value: 0.0220\n", + "Final response: 1479.9820\n", + "Raw spend: 5373.919874910492\n", + "After adstock: 5374.253208243825\n", + "After hill transform: 0.02203156254700389\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,248.75\n", + "Adstocked value: 6,248.93\n", + "Saturated value: 0.2331\n", + "Final response: 6523.4787\n", + "Raw spend: 6248.7547125540295\n", + "After adstock: 6248.931183142265\n", + "After hill transform: 0.23312799518158453\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,258.80\n", + "Adstocked value: 17,260.02\n", + "Saturated value: 0.0011\n", + "Final response: 602.4970\n", + "Raw spend: 17258.802232868016\n", + "After adstock: 17260.02445509024\n", + "After hill transform: 0.001115452389055543\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 49,175.11\n", + "Adstocked value: 49,175.44\n", + "Saturated value: 0.3330\n", + "Final response: 47594.2546\n", + "Raw spend: 49175.11132391315\n", + "After adstock: 49175.44465724649\n", + "After hill transform: 0.333042188970524\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.92\n", + "Adstocked value: 5,374.25\n", + "Saturated value: 0.0220\n", + "Final response: 1479.9820\n", + "Raw spend: 5373.919874910492\n", + "After adstock: 5374.253208243825\n", + "After hill transform: 0.02203156254700389\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,248.75\n", + "Adstocked value: 6,248.93\n", + "Saturated value: 0.2331\n", + "Final response: 6523.4787\n", + "Raw spend: 6248.7547125540295\n", + "After adstock: 6248.931183142265\n", + "After hill transform: 0.23312799518158453\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,258.80\n", + "Adstocked value: 17,260.02\n", + "Saturated value: 0.0011\n", + "Final response: 602.4970\n", + "Raw spend: 17258.802232853115\n", + "After adstock: 17260.024455075338\n", + "After hill transform: 0.0011154523890526606\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 49,175.11\n", + "Adstocked value: 49,175.44\n", + "Saturated value: 0.3330\n", + "Final response: 47594.2546\n", + "Raw spend: 49175.11132392805\n", + "After adstock: 49175.44465726139\n", + "After hill transform: 0.3330421889705634\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.92\n", + "Adstocked value: 5,374.25\n", + "Saturated value: 0.0220\n", + "Final response: 1479.9820\n", + "Raw spend: 5373.919874910492\n", + "After adstock: 5374.253208243825\n", + "After hill transform: 0.02203156254700389\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,248.75\n", + "Adstocked value: 6,248.93\n", + "Saturated value: 0.2331\n", + "Final response: 6523.4787\n", + "Raw spend: 6248.7547125540295\n", + "After adstock: 6248.931183142265\n", + "After hill transform: 0.23312799518158453\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,258.80\n", + "Adstocked value: 17,260.02\n", + "Saturated value: 0.0011\n", + "Final response: 602.4970\n", + "Raw spend: 17258.802232853115\n", + "After adstock: 17260.024455075338\n", + "After hill transform: 0.0011154523890526606\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 49,175.11\n", + "Adstocked value: 49,175.44\n", + "Saturated value: 0.3330\n", + "Final response: 47594.2546\n", + "Raw spend: 49175.11132391315\n", + "After adstock: 49175.44465724649\n", + "After hill transform: 0.333042188970524\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.92\n", + "Adstocked value: 5,374.25\n", + "Saturated value: 0.0220\n", + "Final response: 1479.9820\n", + "Raw spend: 5373.919874925393\n", + "After adstock: 5374.253208258726\n", + "After hill transform: 0.022031562547161165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,248.75\n", + "Adstocked value: 6,248.93\n", + "Saturated value: 0.2331\n", + "Final response: 6523.4787\n", + "Raw spend: 6248.7547125540295\n", + "After adstock: 6248.931183142265\n", + "After hill transform: 0.23312799518158453\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,258.80\n", + "Adstocked value: 17,260.02\n", + "Saturated value: 0.0011\n", + "Final response: 602.4970\n", + "Raw spend: 17258.802232853115\n", + "After adstock: 17260.024455075338\n", + "After hill transform: 0.0011154523890526606\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 49,175.11\n", + "Adstocked value: 49,175.44\n", + "Saturated value: 0.3330\n", + "Final response: 47594.2546\n", + "Raw spend: 49175.11132391315\n", + "After adstock: 49175.44465724649\n", + "After hill transform: 0.333042188970524\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.92\n", + "Adstocked value: 5,374.25\n", + "Saturated value: 0.0220\n", + "Final response: 1479.9820\n", + "Raw spend: 5373.919874910492\n", + "After adstock: 5374.253208243825\n", + "After hill transform: 0.02203156254700389\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,248.75\n", + "Adstocked value: 6,248.93\n", + "Saturated value: 0.2331\n", + "Final response: 6523.4787\n", + "Raw spend: 6248.754712568931\n", + "After adstock: 6248.931183157166\n", + "After hill transform: 0.23312799518276767\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,159.12\n", + "Adstocked value: 17,160.34\n", + "Saturated value: 0.0011\n", + "Final response: 592.1412\n", + "Raw spend: 17159.11847726337\n", + "After adstock: 17160.340699485594\n", + "After hill transform: 0.0010962797386383795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 49,109.84\n", + "Adstocked value: 49,110.18\n", + "Saturated value: 0.3329\n", + "Final response: 47569.5319\n", + "Raw spend: 49109.84199098565\n", + "After adstock: 49110.17532431899\n", + "After hill transform: 0.3328691908724919\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.81\n", + "Adstocked value: 5,374.15\n", + "Saturated value: 0.0220\n", + "Final response: 1479.9075\n", + "Raw spend: 5373.814805591462\n", + "After adstock: 5374.148138924795\n", + "After hill transform: 0.02203045362900504\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,413.81\n", + "Adstocked value: 6,413.99\n", + "Saturated value: 0.2463\n", + "Final response: 6892.4177\n", + "Raw spend: 6413.812870390285\n", + "After adstock: 6413.98934097852\n", + "After hill transform: 0.24631268150568467\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,159.12\n", + "Adstocked value: 17,160.34\n", + "Saturated value: 0.0011\n", + "Final response: 592.1412\n", + "Raw spend: 17159.118477278273\n", + "After adstock: 17160.340699500495\n", + "After hill transform: 0.001096279738641229\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 49,109.84\n", + "Adstocked value: 49,110.18\n", + "Saturated value: 0.3329\n", + "Final response: 47569.5319\n", + "Raw spend: 49109.84199098565\n", + "After adstock: 49110.17532431899\n", + "After hill transform: 0.3328691908724919\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.81\n", + "Adstocked value: 5,374.15\n", + "Saturated value: 0.0220\n", + "Final response: 1479.9075\n", + "Raw spend: 5373.814805591462\n", + "After adstock: 5374.148138924795\n", + "After hill transform: 0.02203045362900504\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,413.81\n", + "Adstocked value: 6,413.99\n", + "Saturated value: 0.2463\n", + "Final response: 6892.4177\n", + "Raw spend: 6413.812870390285\n", + "After adstock: 6413.98934097852\n", + "After hill transform: 0.24631268150568467\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,159.12\n", + "Adstocked value: 17,160.34\n", + "Saturated value: 0.0011\n", + "Final response: 592.1412\n", + "Raw spend: 17159.11847726337\n", + "After adstock: 17160.340699485594\n", + "After hill transform: 0.0010962797386383795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 49,109.84\n", + "Adstocked value: 49,110.18\n", + "Saturated value: 0.3329\n", + "Final response: 47569.5319\n", + "Raw spend: 49109.841991000554\n", + "After adstock: 49110.17532433389\n", + "After hill transform: 0.3328691908725313\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.81\n", + "Adstocked value: 5,374.15\n", + "Saturated value: 0.0220\n", + "Final response: 1479.9075\n", + "Raw spend: 5373.814805591462\n", + "After adstock: 5374.148138924795\n", + "After hill transform: 0.02203045362900504\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,413.81\n", + "Adstocked value: 6,413.99\n", + "Saturated value: 0.2463\n", + "Final response: 6892.4177\n", + "Raw spend: 6413.812870390285\n", + "After adstock: 6413.98934097852\n", + "After hill transform: 0.24631268150568467\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,159.12\n", + "Adstocked value: 17,160.34\n", + "Saturated value: 0.0011\n", + "Final response: 592.1412\n", + "Raw spend: 17159.11847726337\n", + "After adstock: 17160.340699485594\n", + "After hill transform: 0.0010962797386383795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 49,109.84\n", + "Adstocked value: 49,110.18\n", + "Saturated value: 0.3329\n", + "Final response: 47569.5319\n", + "Raw spend: 49109.84199098565\n", + "After adstock: 49110.17532431899\n", + "After hill transform: 0.3328691908724919\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.81\n", + "Adstocked value: 5,374.15\n", + "Saturated value: 0.0220\n", + "Final response: 1479.9075\n", + "Raw spend: 5373.814805606363\n", + "After adstock: 5374.148138939696\n", + "After hill transform: 0.022030453629162304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,413.81\n", + "Adstocked value: 6,413.99\n", + "Saturated value: 0.2463\n", + "Final response: 6892.4177\n", + "Raw spend: 6413.812870390285\n", + "After adstock: 6413.98934097852\n", + "After hill transform: 0.24631268150568467\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,159.12\n", + "Adstocked value: 17,160.34\n", + "Saturated value: 0.0011\n", + "Final response: 592.1412\n", + "Raw spend: 17159.11847726337\n", + "After adstock: 17160.340699485594\n", + "After hill transform: 0.0010962797386383795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 49,109.84\n", + "Adstocked value: 49,110.18\n", + "Saturated value: 0.3329\n", + "Final response: 47569.5319\n", + "Raw spend: 49109.84199098565\n", + "After adstock: 49110.17532431899\n", + "After hill transform: 0.3328691908724919\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.81\n", + "Adstocked value: 5,374.15\n", + "Saturated value: 0.0220\n", + "Final response: 1479.9075\n", + "Raw spend: 5373.814805591462\n", + "After adstock: 5374.148138924795\n", + "After hill transform: 0.02203045362900504\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,413.81\n", + "Adstocked value: 6,413.99\n", + "Saturated value: 0.2463\n", + "Final response: 6892.4177\n", + "Raw spend: 6413.812870405186\n", + "After adstock: 6413.989340993421\n", + "After hill transform: 0.24631268150688165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,654.06\n", + "Adstocked value: 16,655.29\n", + "Saturated value: 0.0010\n", + "Final response: 541.4876\n", + "Raw spend: 16654.06387899836\n", + "After adstock: 16655.286101220583\n", + "After hill transform: 0.0010025006268500152\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,779.14\n", + "Adstocked value: 48,779.47\n", + "Saturated value: 0.3320\n", + "Final response: 47443.8616\n", + "Raw spend: 48779.14130363456\n", + "After adstock: 48779.4746369679\n", + "After hill transform: 0.3319898091556316\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.28\n", + "Adstocked value: 5,373.62\n", + "Saturated value: 0.0220\n", + "Final response: 1479.5300\n", + "Raw spend: 5373.2823371644\n", + "After adstock: 5373.615670497733\n", + "After hill transform: 0.02202483437960036\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,250.10\n", + "Adstocked value: 7,250.28\n", + "Saturated value: 0.3147\n", + "Final response: 8806.0866\n", + "Raw spend: 7250.100624433448\n", + "After adstock: 7250.277095021683\n", + "After hill transform: 0.31470100665960393\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,654.06\n", + "Adstocked value: 16,655.29\n", + "Saturated value: 0.0010\n", + "Final response: 541.4876\n", + "Raw spend: 16654.06387901326\n", + "After adstock: 16655.286101235484\n", + "After hill transform: 0.0010025006268527003\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,779.14\n", + "Adstocked value: 48,779.47\n", + "Saturated value: 0.3320\n", + "Final response: 47443.8616\n", + "Raw spend: 48779.14130363456\n", + "After adstock: 48779.4746369679\n", + "After hill transform: 0.3319898091556316\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.28\n", + "Adstocked value: 5,373.62\n", + "Saturated value: 0.0220\n", + "Final response: 1479.5300\n", + "Raw spend: 5373.2823371644\n", + "After adstock: 5373.615670497733\n", + "After hill transform: 0.02202483437960036\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,250.10\n", + "Adstocked value: 7,250.28\n", + "Saturated value: 0.3147\n", + "Final response: 8806.0866\n", + "Raw spend: 7250.100624433448\n", + "After adstock: 7250.277095021683\n", + "After hill transform: 0.31470100665960393\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,654.06\n", + "Adstocked value: 16,655.29\n", + "Saturated value: 0.0010\n", + "Final response: 541.4876\n", + "Raw spend: 16654.06387899836\n", + "After adstock: 16655.286101220583\n", + "After hill transform: 0.0010025006268500152\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,779.14\n", + "Adstocked value: 48,779.47\n", + "Saturated value: 0.3320\n", + "Final response: 47443.8616\n", + "Raw spend: 48779.14130364946\n", + "After adstock: 48779.4746369828\n", + "After hill transform: 0.33198980915567133\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.28\n", + "Adstocked value: 5,373.62\n", + "Saturated value: 0.0220\n", + "Final response: 1479.5300\n", + "Raw spend: 5373.2823371644\n", + "After adstock: 5373.615670497733\n", + "After hill transform: 0.02202483437960036\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,250.10\n", + "Adstocked value: 7,250.28\n", + "Saturated value: 0.3147\n", + "Final response: 8806.0866\n", + "Raw spend: 7250.100624433448\n", + "After adstock: 7250.277095021683\n", + "After hill transform: 0.31470100665960393\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,654.06\n", + "Adstocked value: 16,655.29\n", + "Saturated value: 0.0010\n", + "Final response: 541.4876\n", + "Raw spend: 16654.06387899836\n", + "After adstock: 16655.286101220583\n", + "After hill transform: 0.0010025006268500152\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,779.14\n", + "Adstocked value: 48,779.47\n", + "Saturated value: 0.3320\n", + "Final response: 47443.8616\n", + "Raw spend: 48779.14130363456\n", + "After adstock: 48779.4746369679\n", + "After hill transform: 0.3319898091556316\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.28\n", + "Adstocked value: 5,373.62\n", + "Saturated value: 0.0220\n", + "Final response: 1479.5300\n", + "Raw spend: 5373.282337179301\n", + "After adstock: 5373.615670512634\n", + "After hill transform: 0.022024834379757607\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,250.10\n", + "Adstocked value: 7,250.28\n", + "Saturated value: 0.3147\n", + "Final response: 8806.0866\n", + "Raw spend: 7250.100624433448\n", + "After adstock: 7250.277095021683\n", + "After hill transform: 0.31470100665960393\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,654.06\n", + "Adstocked value: 16,655.29\n", + "Saturated value: 0.0010\n", + "Final response: 541.4876\n", + "Raw spend: 16654.06387899836\n", + "After adstock: 16655.286101220583\n", + "After hill transform: 0.0010025006268500152\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,779.14\n", + "Adstocked value: 48,779.47\n", + "Saturated value: 0.3320\n", + "Final response: 47443.8616\n", + "Raw spend: 48779.14130363456\n", + "After adstock: 48779.4746369679\n", + "After hill transform: 0.3319898091556316\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.28\n", + "Adstocked value: 5,373.62\n", + "Saturated value: 0.0220\n", + "Final response: 1479.5300\n", + "Raw spend: 5373.2823371644\n", + "After adstock: 5373.615670497733\n", + "After hill transform: 0.02202483437960036\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,250.10\n", + "Adstocked value: 7,250.28\n", + "Saturated value: 0.3147\n", + "Final response: 8806.0866\n", + "Raw spend: 7250.100624448349\n", + "After adstock: 7250.277095036584\n", + "After hill transform: 0.31470100666083406\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,048.54\n", + "Adstocked value: 14,049.76\n", + "Saturated value: 0.0006\n", + "Final response: 325.3590\n", + "Raw spend: 14048.53558064403\n", + "After adstock: 14049.757802866252\n", + "After hill transform: 0.0006023638653008368\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 47,073.09\n", + "Adstocked value: 47,073.42\n", + "Saturated value: 0.3274\n", + "Final response: 46784.4750\n", + "Raw spend: 47073.09044135178\n", + "After adstock: 47073.423774685114\n", + "After hill transform: 0.32737573189632735\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,370.54\n", + "Adstocked value: 5,370.87\n", + "Saturated value: 0.0220\n", + "Final response: 1477.5834\n", + "Raw spend: 5370.53508582682\n", + "After adstock: 5370.868419160153\n", + "After hill transform: 0.02199585548475718\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 11,564.43\n", + "Adstocked value: 11,564.60\n", + "Saturated value: 0.6266\n", + "Final response: 17533.4535\n", + "Raw spend: 11564.427036408142\n", + "After adstock: 11564.603506996378\n", + "After hill transform: 0.6265888271991907\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,393.51\n", + "Adstocked value: 16,394.73\n", + "Saturated value: 0.0010\n", + "Final response: 516.5217\n", + "Raw spend: 16393.511049162928\n", + "After adstock: 16394.73327138515\n", + "After hill transform: 0.0009562791848292162\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,608.54\n", + "Adstocked value: 48,608.87\n", + "Saturated value: 0.3315\n", + "Final response: 47378.7618\n", + "Raw spend: 48608.53621740628\n", + "After adstock: 48608.86955073962\n", + "After hill transform: 0.33153427161185384\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.01\n", + "Adstocked value: 5,373.34\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3353\n", + "Raw spend: 5373.007612030642\n", + "After adstock: 5373.340945363975\n", + "After hill transform: 0.022021935478681025\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,681.53\n", + "Adstocked value: 7,681.71\n", + "Saturated value: 0.3503\n", + "Final response: 9801.6668\n", + "Raw spend: 7681.5332656309165\n", + "After adstock: 7681.709736219152\n", + "After hill transform: 0.3502798197672592\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,628.01\n", + "Adstocked value: 16,629.23\n", + "Saturated value: 0.0010\n", + "Final response: 538.9557\n", + "Raw spend: 16628.008596014817\n", + "After adstock: 16629.23081823704\n", + "After hill transform: 0.0009978130623534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,762.08\n", + "Adstocked value: 48,762.41\n", + "Saturated value: 0.3319\n", + "Final response: 47437.3598\n", + "Raw spend: 48762.08079501174\n", + "After adstock: 48762.41412834507\n", + "After hill transform: 0.33194431300610444\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.25\n", + "Adstocked value: 5,373.59\n", + "Saturated value: 0.0220\n", + "Final response: 1479.5106\n", + "Raw spend: 5373.254864651024\n", + "After adstock: 5373.588197984357\n", + "After hill transform: 0.022024544479393532\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,293.24\n", + "Adstocked value: 7,293.42\n", + "Saturated value: 0.3183\n", + "Final response: 8905.7577\n", + "Raw spend: 7293.243888553195\n", + "After adstock: 7293.42035914143\n", + "After hill transform: 0.3182629307102908\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,628.01\n", + "Adstocked value: 16,629.23\n", + "Saturated value: 0.0010\n", + "Final response: 538.9557\n", + "Raw spend: 16628.00859602972\n", + "After adstock: 16629.23081825194\n", + "After hill transform: 0.0009978130623560766\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,762.08\n", + "Adstocked value: 48,762.41\n", + "Saturated value: 0.3319\n", + "Final response: 47437.3598\n", + "Raw spend: 48762.08079501174\n", + "After adstock: 48762.41412834507\n", + "After hill transform: 0.33194431300610444\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.25\n", + "Adstocked value: 5,373.59\n", + "Saturated value: 0.0220\n", + "Final response: 1479.5106\n", + "Raw spend: 5373.254864651024\n", + "After adstock: 5373.588197984357\n", + "After hill transform: 0.022024544479393532\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,293.24\n", + "Adstocked value: 7,293.42\n", + "Saturated value: 0.3183\n", + "Final response: 8905.7577\n", + "Raw spend: 7293.243888553195\n", + "After adstock: 7293.42035914143\n", + "After hill transform: 0.3182629307102908\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,628.01\n", + "Adstocked value: 16,629.23\n", + "Saturated value: 0.0010\n", + "Final response: 538.9557\n", + "Raw spend: 16628.008596014817\n", + "After adstock: 16629.23081823704\n", + "After hill transform: 0.0009978130623534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,762.08\n", + "Adstocked value: 48,762.41\n", + "Saturated value: 0.3319\n", + "Final response: 47437.3598\n", + "Raw spend: 48762.08079502664\n", + "After adstock: 48762.414128359975\n", + "After hill transform: 0.33194431300614413\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.25\n", + "Adstocked value: 5,373.59\n", + "Saturated value: 0.0220\n", + "Final response: 1479.5106\n", + "Raw spend: 5373.254864651024\n", + "After adstock: 5373.588197984357\n", + "After hill transform: 0.022024544479393532\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,293.24\n", + "Adstocked value: 7,293.42\n", + "Saturated value: 0.3183\n", + "Final response: 8905.7577\n", + "Raw spend: 7293.243888553195\n", + "After adstock: 7293.42035914143\n", + "After hill transform: 0.3182629307102908\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,628.01\n", + "Adstocked value: 16,629.23\n", + "Saturated value: 0.0010\n", + "Final response: 538.9557\n", + "Raw spend: 16628.008596014817\n", + "After adstock: 16629.23081823704\n", + "After hill transform: 0.0009978130623534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,762.08\n", + "Adstocked value: 48,762.41\n", + "Saturated value: 0.3319\n", + "Final response: 47437.3598\n", + "Raw spend: 48762.08079501174\n", + "After adstock: 48762.41412834507\n", + "After hill transform: 0.33194431300610444\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.25\n", + "Adstocked value: 5,373.59\n", + "Saturated value: 0.0220\n", + "Final response: 1479.5106\n", + "Raw spend: 5373.254864665925\n", + "After adstock: 5373.588197999258\n", + "After hill transform: 0.022024544479550774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,293.24\n", + "Adstocked value: 7,293.42\n", + "Saturated value: 0.3183\n", + "Final response: 8905.7577\n", + "Raw spend: 7293.243888553195\n", + "After adstock: 7293.42035914143\n", + "After hill transform: 0.3182629307102908\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,628.01\n", + "Adstocked value: 16,629.23\n", + "Saturated value: 0.0010\n", + "Final response: 538.9557\n", + "Raw spend: 16628.008596014817\n", + "After adstock: 16629.23081823704\n", + "After hill transform: 0.0009978130623534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,762.08\n", + "Adstocked value: 48,762.41\n", + "Saturated value: 0.3319\n", + "Final response: 47437.3598\n", + "Raw spend: 48762.08079501174\n", + "After adstock: 48762.41412834507\n", + "After hill transform: 0.33194431300610444\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.25\n", + "Adstocked value: 5,373.59\n", + "Saturated value: 0.0220\n", + "Final response: 1479.5106\n", + "Raw spend: 5373.254864651024\n", + "After adstock: 5373.588197984357\n", + "After hill transform: 0.022024544479393532\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,293.24\n", + "Adstocked value: 7,293.42\n", + "Saturated value: 0.3183\n", + "Final response: 8905.7577\n", + "Raw spend: 7293.243888568096\n", + "After adstock: 7293.420359156331\n", + "After hill transform: 0.3182629307115211\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,333.78\n", + "Adstocked value: 13,335.00\n", + "Saturated value: 0.0005\n", + "Final response: 278.2593\n", + "Raw spend: 13333.775174266724\n", + "After adstock: 13334.997396488947\n", + "After hill transform: 0.0005151644207131691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 46,605.17\n", + "Adstocked value: 46,605.50\n", + "Saturated value: 0.3261\n", + "Final response: 46600.2910\n", + "Raw spend: 46605.166752237325\n", + "After adstock: 46605.50008557066\n", + "After hill transform: 0.3260868994548998\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,369.78\n", + "Adstocked value: 5,370.12\n", + "Saturated value: 0.0220\n", + "Final response: 1477.0507\n", + "Raw spend: 5369.782969351889\n", + "After adstock: 5370.116302685222\n", + "After hill transform: 0.02198792583587625\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.863248374839\n", + "After adstock: 12748.039718963075\n", + "After hill transform: 0.6874038368901705\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,298.59\n", + "Adstocked value: 16,299.81\n", + "Saturated value: 0.0009\n", + "Final response: 507.6199\n", + "Raw spend: 16298.585253840009\n", + "After adstock: 16299.807476062231\n", + "After hill transform: 0.0009397985321875792\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,546.39\n", + "Adstocked value: 48,546.72\n", + "Saturated value: 0.3314\n", + "Final response: 47355.0022\n", + "Raw spend: 48546.38939073429\n", + "After adstock: 48546.72272406763\n", + "After hill transform: 0.33136801273897715\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,372.91\n", + "Adstocked value: 5,373.24\n", + "Saturated value: 0.0220\n", + "Final response: 1479.2645\n", + "Raw spend: 5372.9076751211105\n", + "After adstock: 5373.2410084544435\n", + "After hill transform: 0.02202088099969098\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,838.71\n", + "Adstocked value: 7,838.88\n", + "Saturated value: 0.3632\n", + "Final response: 10162.5898\n", + "Raw spend: 7838.705824535359\n", + "After adstock: 7838.882295123594\n", + "After hill transform: 0.3631780378867465\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,595.07\n", + "Adstocked value: 16,596.29\n", + "Saturated value: 0.0010\n", + "Final response: 535.7658\n", + "Raw spend: 16595.066261797336\n", + "After adstock: 16596.28848401956\n", + "After hill transform: 0.0009919073520882793\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,740.51\n", + "Adstocked value: 48,740.84\n", + "Saturated value: 0.3319\n", + "Final response: 47429.1372\n", + "Raw spend: 48740.51165458399\n", + "After adstock: 48740.84498791733\n", + "After hill transform: 0.33188677515674087\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.22\n", + "Adstocked value: 5,373.55\n", + "Saturated value: 0.0220\n", + "Final response: 1479.4860\n", + "Raw spend: 5373.220145698033\n", + "After adstock: 5373.553479031366\n", + "After hill transform: 0.022024178115268668\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,347.79\n", + "Adstocked value: 7,347.97\n", + "Saturated value: 0.3228\n", + "Final response: 9031.7783\n", + "Raw spend: 7347.790082151411\n", + "After adstock: 7347.966552739646\n", + "After hill transform: 0.32276649757532033\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,595.07\n", + "Adstocked value: 16,596.29\n", + "Saturated value: 0.0010\n", + "Final response: 535.7658\n", + "Raw spend: 16595.066261812237\n", + "After adstock: 16596.28848403446\n", + "After hill transform: 0.0009919073520909456\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,740.51\n", + "Adstocked value: 48,740.84\n", + "Saturated value: 0.3319\n", + "Final response: 47429.1372\n", + "Raw spend: 48740.51165458399\n", + "After adstock: 48740.84498791733\n", + "After hill transform: 0.33188677515674087\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.22\n", + "Adstocked value: 5,373.55\n", + "Saturated value: 0.0220\n", + "Final response: 1479.4860\n", + "Raw spend: 5373.220145698033\n", + "After adstock: 5373.553479031366\n", + "After hill transform: 0.022024178115268668\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,347.79\n", + "Adstocked value: 7,347.97\n", + "Saturated value: 0.3228\n", + "Final response: 9031.7783\n", + "Raw spend: 7347.790082151411\n", + "After adstock: 7347.966552739646\n", + "After hill transform: 0.32276649757532033\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,595.07\n", + "Adstocked value: 16,596.29\n", + "Saturated value: 0.0010\n", + "Final response: 535.7658\n", + "Raw spend: 16595.066261797336\n", + "After adstock: 16596.28848401956\n", + "After hill transform: 0.0009919073520882793\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,740.51\n", + "Adstocked value: 48,740.84\n", + "Saturated value: 0.3319\n", + "Final response: 47429.1372\n", + "Raw spend: 48740.51165459889\n", + "After adstock: 48740.84498793223\n", + "After hill transform: 0.33188677515678067\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.22\n", + "Adstocked value: 5,373.55\n", + "Saturated value: 0.0220\n", + "Final response: 1479.4860\n", + "Raw spend: 5373.220145698033\n", + "After adstock: 5373.553479031366\n", + "After hill transform: 0.022024178115268668\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,347.79\n", + "Adstocked value: 7,347.97\n", + "Saturated value: 0.3228\n", + "Final response: 9031.7783\n", + "Raw spend: 7347.790082151411\n", + "After adstock: 7347.966552739646\n", + "After hill transform: 0.32276649757532033\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,595.07\n", + "Adstocked value: 16,596.29\n", + "Saturated value: 0.0010\n", + "Final response: 535.7658\n", + "Raw spend: 16595.066261797336\n", + "After adstock: 16596.28848401956\n", + "After hill transform: 0.0009919073520882793\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,740.51\n", + "Adstocked value: 48,740.84\n", + "Saturated value: 0.3319\n", + "Final response: 47429.1372\n", + "Raw spend: 48740.51165458399\n", + "After adstock: 48740.84498791733\n", + "After hill transform: 0.33188677515674087\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.22\n", + "Adstocked value: 5,373.55\n", + "Saturated value: 0.0220\n", + "Final response: 1479.4860\n", + "Raw spend: 5373.220145712934\n", + "After adstock: 5373.553479046267\n", + "After hill transform: 0.02202417811542591\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,347.79\n", + "Adstocked value: 7,347.97\n", + "Saturated value: 0.3228\n", + "Final response: 9031.7783\n", + "Raw spend: 7347.790082151411\n", + "After adstock: 7347.966552739646\n", + "After hill transform: 0.32276649757532033\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,595.07\n", + "Adstocked value: 16,596.29\n", + "Saturated value: 0.0010\n", + "Final response: 535.7658\n", + "Raw spend: 16595.066261797336\n", + "After adstock: 16596.28848401956\n", + "After hill transform: 0.0009919073520882793\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,740.51\n", + "Adstocked value: 48,740.84\n", + "Saturated value: 0.3319\n", + "Final response: 47429.1372\n", + "Raw spend: 48740.51165458399\n", + "After adstock: 48740.84498791733\n", + "After hill transform: 0.33188677515674087\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.22\n", + "Adstocked value: 5,373.55\n", + "Saturated value: 0.0220\n", + "Final response: 1479.4860\n", + "Raw spend: 5373.220145698033\n", + "After adstock: 5373.553479031366\n", + "After hill transform: 0.022024178115268668\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,347.79\n", + "Adstocked value: 7,347.97\n", + "Saturated value: 0.3228\n", + "Final response: 9031.7783\n", + "Raw spend: 7347.7900821663125\n", + "After adstock: 7347.966552754548\n", + "After hill transform: 0.3227664975765506\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,333.57\n", + "Adstocked value: 13,334.79\n", + "Saturated value: 0.0005\n", + "Final response: 278.2464\n", + "Raw spend: 13333.568794379946\n", + "After adstock: 13334.791016602168\n", + "After hill transform: 0.000515140541461979\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 46,605.37\n", + "Adstocked value: 46,605.70\n", + "Saturated value: 0.3261\n", + "Final response: 46600.3719\n", + "Raw spend: 46605.371531875506\n", + "After adstock: 46605.70486520884\n", + "After hill transform: 0.3260874657424952\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,369.78\n", + "Adstocked value: 5,370.12\n", + "Saturated value: 0.0220\n", + "Final response: 1477.0518\n", + "Raw spend: 5369.7845740215735\n", + "After adstock: 5370.1179073549065\n", + "After hill transform: 0.021987942752296822\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.863243953763\n", + "After adstock: 12748.039714542\n", + "After hill transform: 0.687403836683347\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,268.92\n", + "Adstocked value: 16,270.14\n", + "Saturated value: 0.0009\n", + "Final response: 504.8587\n", + "Raw spend: 16268.916515055596\n", + "After adstock: 16270.138737277819\n", + "After hill transform: 0.0009346865803690119\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,527.00\n", + "Adstocked value: 48,527.33\n", + "Saturated value: 0.3313\n", + "Final response: 47347.5834\n", + "Raw spend: 48526.997642313145\n", + "After adstock: 48527.33097564648\n", + "After hill transform: 0.33131609983381843\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,372.88\n", + "Adstocked value: 5,373.21\n", + "Saturated value: 0.0220\n", + "Final response: 1479.2424\n", + "Raw spend: 5372.876588530387\n", + "After adstock: 5373.20992186372\n", + "After hill transform: 0.02202055299724608\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,887.80\n", + "Adstocked value: 7,887.97\n", + "Saturated value: 0.3672\n", + "Final response: 10274.9878\n", + "Raw spend: 7887.797398331646\n", + "After adstock: 7887.973868919881\n", + "After hill transform: 0.36719477745087403\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,562.45\n", + "Adstocked value: 16,563.67\n", + "Saturated value: 0.0010\n", + "Final response: 532.6200\n", + "Raw spend: 16562.451287123164\n", + "After adstock: 16563.673509345386\n", + "After hill transform: 0.000986083272419354\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,719.16\n", + "Adstocked value: 48,719.49\n", + "Saturated value: 0.3318\n", + "Final response: 47420.9948\n", + "Raw spend: 48719.16025335691\n", + "After adstock: 48719.493586690245\n", + "After hill transform: 0.33182979801231827\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.19\n", + "Adstocked value: 5,373.52\n", + "Saturated value: 0.0220\n", + "Final response: 1479.4616\n", + "Raw spend: 5373.1857899812685\n", + "After adstock: 5373.5191233146015\n", + "After hill transform: 0.022023815587648092\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,401.79\n", + "Adstocked value: 7,401.97\n", + "Saturated value: 0.3272\n", + "Final response: 9156.5238\n", + "Raw spend: 7401.790813769435\n", + "After adstock: 7401.96728435767\n", + "After hill transform: 0.32722449821696886\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,562.45\n", + "Adstocked value: 16,563.67\n", + "Saturated value: 0.0010\n", + "Final response: 532.6200\n", + "Raw spend: 16562.451287138065\n", + "After adstock: 16563.673509360287\n", + "After hill transform: 0.0009860832724220099\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,719.16\n", + "Adstocked value: 48,719.49\n", + "Saturated value: 0.3318\n", + "Final response: 47420.9948\n", + "Raw spend: 48719.16025335691\n", + "After adstock: 48719.493586690245\n", + "After hill transform: 0.33182979801231827\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.19\n", + "Adstocked value: 5,373.52\n", + "Saturated value: 0.0220\n", + "Final response: 1479.4616\n", + "Raw spend: 5373.1857899812685\n", + "After adstock: 5373.5191233146015\n", + "After hill transform: 0.022023815587648092\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,401.79\n", + "Adstocked value: 7,401.97\n", + "Saturated value: 0.3272\n", + "Final response: 9156.5238\n", + "Raw spend: 7401.790813769435\n", + "After adstock: 7401.96728435767\n", + "After hill transform: 0.32722449821696886\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,562.45\n", + "Adstocked value: 16,563.67\n", + "Saturated value: 0.0010\n", + "Final response: 532.6200\n", + "Raw spend: 16562.451287123164\n", + "After adstock: 16563.673509345386\n", + "After hill transform: 0.000986083272419354\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,719.16\n", + "Adstocked value: 48,719.49\n", + "Saturated value: 0.3318\n", + "Final response: 47420.9948\n", + "Raw spend: 48719.16025337181\n", + "After adstock: 48719.493586705146\n", + "After hill transform: 0.331829798012358\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.19\n", + "Adstocked value: 5,373.52\n", + "Saturated value: 0.0220\n", + "Final response: 1479.4616\n", + "Raw spend: 5373.1857899812685\n", + "After adstock: 5373.5191233146015\n", + "After hill transform: 0.022023815587648092\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,401.79\n", + "Adstocked value: 7,401.97\n", + "Saturated value: 0.3272\n", + "Final response: 9156.5238\n", + "Raw spend: 7401.790813769435\n", + "After adstock: 7401.96728435767\n", + "After hill transform: 0.32722449821696886\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,562.45\n", + "Adstocked value: 16,563.67\n", + "Saturated value: 0.0010\n", + "Final response: 532.6200\n", + "Raw spend: 16562.451287123164\n", + "After adstock: 16563.673509345386\n", + "After hill transform: 0.000986083272419354\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,719.16\n", + "Adstocked value: 48,719.49\n", + "Saturated value: 0.3318\n", + "Final response: 47420.9948\n", + "Raw spend: 48719.16025335691\n", + "After adstock: 48719.493586690245\n", + "After hill transform: 0.33182979801231827\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.19\n", + "Adstocked value: 5,373.52\n", + "Saturated value: 0.0220\n", + "Final response: 1479.4616\n", + "Raw spend: 5373.18578999617\n", + "After adstock: 5373.519123329503\n", + "After hill transform: 0.022023815587805327\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,401.79\n", + "Adstocked value: 7,401.97\n", + "Saturated value: 0.3272\n", + "Final response: 9156.5238\n", + "Raw spend: 7401.790813769435\n", + "After adstock: 7401.96728435767\n", + "After hill transform: 0.32722449821696886\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,562.45\n", + "Adstocked value: 16,563.67\n", + "Saturated value: 0.0010\n", + "Final response: 532.6200\n", + "Raw spend: 16562.451287123164\n", + "After adstock: 16563.673509345386\n", + "After hill transform: 0.000986083272419354\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,719.16\n", + "Adstocked value: 48,719.49\n", + "Saturated value: 0.3318\n", + "Final response: 47420.9948\n", + "Raw spend: 48719.16025335691\n", + "After adstock: 48719.493586690245\n", + "After hill transform: 0.33182979801231827\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.19\n", + "Adstocked value: 5,373.52\n", + "Saturated value: 0.0220\n", + "Final response: 1479.4616\n", + "Raw spend: 5373.1857899812685\n", + "After adstock: 5373.5191233146015\n", + "After hill transform: 0.022023815587648092\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,401.79\n", + "Adstocked value: 7,401.97\n", + "Saturated value: 0.3272\n", + "Final response: 9156.5238\n", + "Raw spend: 7401.790813784336\n", + "After adstock: 7401.967284372571\n", + "After hill transform: 0.3272244982181989\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,333.49\n", + "Adstocked value: 13,334.71\n", + "Saturated value: 0.0005\n", + "Final response: 278.2413\n", + "Raw spend: 13333.486463191846\n", + "After adstock: 13334.708685414069\n", + "After hill transform: 0.0005151310155109552\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 46,605.45\n", + "Adstocked value: 46,605.79\n", + "Saturated value: 0.3261\n", + "Final response: 46600.4038\n", + "Raw spend: 46605.452176602674\n", + "After adstock: 46605.78550993601\n", + "After hill transform: 0.32608768875293576\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,369.79\n", + "Adstocked value: 5,370.12\n", + "Saturated value: 0.0220\n", + "Final response: 1477.0531\n", + "Raw spend: 5369.786351019075\n", + "After adstock: 5370.119684352408\n", + "After hill transform: 0.021987961485405407\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2027\n", + "Raw spend: 12747.863153417184\n", + "After adstock: 12748.03962400542\n", + "After hill transform: 0.6874038324479319\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,239.55\n", + "Adstocked value: 16,240.78\n", + "Saturated value: 0.0009\n", + "Final response: 502.1360\n", + "Raw spend: 16239.554804730033\n", + "After adstock: 16240.777026952255\n", + "After hill transform: 0.0009296457693251924\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,507.79\n", + "Adstocked value: 48,508.12\n", + "Saturated value: 0.3313\n", + "Final response: 47340.2325\n", + "Raw spend: 48507.78944568148\n", + "After adstock: 48508.12277901482\n", + "After hill transform: 0.3312646619008882\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,372.85\n", + "Adstocked value: 5,373.18\n", + "Saturated value: 0.0220\n", + "Final response: 1479.2206\n", + "Raw spend: 5372.845846085049\n", + "After adstock: 5373.179179418382\n", + "After hill transform: 0.022020228628796153\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,936.40\n", + "Adstocked value: 7,936.57\n", + "Saturated value: 0.3712\n", + "Final response: 10386.0809\n", + "Raw spend: 7936.398047734209\n", + "After adstock: 7936.574518322444\n", + "After hill transform: 0.3711648842599413\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,530.16\n", + "Adstocked value: 16,531.38\n", + "Saturated value: 0.0010\n", + "Final response: 529.5177\n", + "Raw spend: 16530.161638883852\n", + "After adstock: 16531.383861106075\n", + "After hill transform: 0.0009803397316154455\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,698.02\n", + "Adstocked value: 48,698.36\n", + "Saturated value: 0.3318\n", + "Final response: 47412.9312\n", + "Raw spend: 48698.02317258937\n", + "After adstock: 48698.356505922704\n", + "After hill transform: 0.33177337304396404\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.15\n", + "Adstocked value: 5,373.49\n", + "Saturated value: 0.0220\n", + "Final response: 1479.4375\n", + "Raw spend: 5373.151795591647\n", + "After adstock: 5373.48512892498\n", + "After hill transform: 0.02202345687627559\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,455.25\n", + "Adstocked value: 7,455.43\n", + "Saturated value: 0.3316\n", + "Final response: 9279.9853\n", + "Raw spend: 7455.251537165912\n", + "After adstock: 7455.428007754147\n", + "After hill transform: 0.3316366099874905\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,530.16\n", + "Adstocked value: 16,531.38\n", + "Saturated value: 0.0010\n", + "Final response: 529.5177\n", + "Raw spend: 16530.161638898753\n", + "After adstock: 16531.383861120976\n", + "After hill transform: 0.000980339731618091\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,698.02\n", + "Adstocked value: 48,698.36\n", + "Saturated value: 0.3318\n", + "Final response: 47412.9312\n", + "Raw spend: 48698.02317258937\n", + "After adstock: 48698.356505922704\n", + "After hill transform: 0.33177337304396404\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.15\n", + "Adstocked value: 5,373.49\n", + "Saturated value: 0.0220\n", + "Final response: 1479.4375\n", + "Raw spend: 5373.151795591647\n", + "After adstock: 5373.48512892498\n", + "After hill transform: 0.02202345687627559\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,455.25\n", + "Adstocked value: 7,455.43\n", + "Saturated value: 0.3316\n", + "Final response: 9279.9853\n", + "Raw spend: 7455.251537165912\n", + "After adstock: 7455.428007754147\n", + "After hill transform: 0.3316366099874905\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,530.16\n", + "Adstocked value: 16,531.38\n", + "Saturated value: 0.0010\n", + "Final response: 529.5177\n", + "Raw spend: 16530.161638883852\n", + "After adstock: 16531.383861106075\n", + "After hill transform: 0.0009803397316154455\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,698.02\n", + "Adstocked value: 48,698.36\n", + "Saturated value: 0.3318\n", + "Final response: 47412.9312\n", + "Raw spend: 48698.02317260427\n", + "After adstock: 48698.356505937605\n", + "After hill transform: 0.3317733730440038\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.15\n", + "Adstocked value: 5,373.49\n", + "Saturated value: 0.0220\n", + "Final response: 1479.4375\n", + "Raw spend: 5373.151795591647\n", + "After adstock: 5373.48512892498\n", + "After hill transform: 0.02202345687627559\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,455.25\n", + "Adstocked value: 7,455.43\n", + "Saturated value: 0.3316\n", + "Final response: 9279.9853\n", + "Raw spend: 7455.251537165912\n", + "After adstock: 7455.428007754147\n", + "After hill transform: 0.3316366099874905\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,530.16\n", + "Adstocked value: 16,531.38\n", + "Saturated value: 0.0010\n", + "Final response: 529.5177\n", + "Raw spend: 16530.161638883852\n", + "After adstock: 16531.383861106075\n", + "After hill transform: 0.0009803397316154455\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,698.02\n", + "Adstocked value: 48,698.36\n", + "Saturated value: 0.3318\n", + "Final response: 47412.9312\n", + "Raw spend: 48698.02317258937\n", + "After adstock: 48698.356505922704\n", + "After hill transform: 0.33177337304396404\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.15\n", + "Adstocked value: 5,373.49\n", + "Saturated value: 0.0220\n", + "Final response: 1479.4375\n", + "Raw spend: 5373.151795606548\n", + "After adstock: 5373.485128939881\n", + "After hill transform: 0.02202345687643283\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,455.25\n", + "Adstocked value: 7,455.43\n", + "Saturated value: 0.3316\n", + "Final response: 9279.9853\n", + "Raw spend: 7455.251537165912\n", + "After adstock: 7455.428007754147\n", + "After hill transform: 0.3316366099874905\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,530.16\n", + "Adstocked value: 16,531.38\n", + "Saturated value: 0.0010\n", + "Final response: 529.5177\n", + "Raw spend: 16530.161638883852\n", + "After adstock: 16531.383861106075\n", + "After hill transform: 0.0009803397316154455\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,698.02\n", + "Adstocked value: 48,698.36\n", + "Saturated value: 0.3318\n", + "Final response: 47412.9312\n", + "Raw spend: 48698.02317258937\n", + "After adstock: 48698.356505922704\n", + "After hill transform: 0.33177337304396404\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.15\n", + "Adstocked value: 5,373.49\n", + "Saturated value: 0.0220\n", + "Final response: 1479.4375\n", + "Raw spend: 5373.151795591647\n", + "After adstock: 5373.48512892498\n", + "After hill transform: 0.02202345687627559\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,455.25\n", + "Adstocked value: 7,455.43\n", + "Saturated value: 0.3316\n", + "Final response: 9279.9853\n", + "Raw spend: 7455.251537180813\n", + "After adstock: 7455.428007769048\n", + "After hill transform: 0.3316366099887201\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,333.32\n", + "Adstocked value: 13,334.54\n", + "Saturated value: 0.0005\n", + "Final response: 278.2306\n", + "Raw spend: 13333.316036971142\n", + "After adstock: 13334.538259193365\n", + "After hill transform: 0.0005151112970883715\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 46,605.62\n", + "Adstocked value: 46,605.95\n", + "Saturated value: 0.3261\n", + "Final response: 46600.4703\n", + "Raw spend: 46605.62032913894\n", + "After adstock: 46605.953662472275\n", + "After hill transform: 0.3260881537516136\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,369.79\n", + "Adstocked value: 5,370.12\n", + "Saturated value: 0.0220\n", + "Final response: 1477.0546\n", + "Raw spend: 5369.788555262958\n", + "After adstock: 5370.121888596291\n", + "After hill transform: 0.021987984722558647\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2028\n", + "Raw spend: 12747.863222857744\n", + "After adstock: 12748.03969344598\n", + "After hill transform: 0.6874038356964488\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,210.48\n", + "Adstocked value: 16,211.70\n", + "Saturated value: 0.0009\n", + "Final response: 499.4492\n", + "Raw spend: 16210.47707869258\n", + "After adstock: 16211.699300914803\n", + "After hill transform: 0.0009246715631355449\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,488.78\n", + "Adstocked value: 48,489.12\n", + "Saturated value: 0.3312\n", + "Final response: 47332.9565\n", + "Raw spend: 48488.78288824433\n", + "After adstock: 48489.116221577664\n", + "After hill transform: 0.33121374785750696\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,372.82\n", + "Adstocked value: 5,373.15\n", + "Saturated value: 0.0220\n", + "Final response: 1479.1991\n", + "Raw spend: 5372.815471558778\n", + "After adstock: 5373.148804892111\n", + "After hill transform: 0.022019908145083353\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,984.51\n", + "Adstocked value: 7,984.69\n", + "Saturated value: 0.3751\n", + "Final response: 10495.8724\n", + "Raw spend: 7984.512705735096\n", + "After adstock: 7984.689176323331\n", + "After hill transform: 0.37508847727815253\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,498.19\n", + "Adstocked value: 16,499.42\n", + "Saturated value: 0.0010\n", + "Final response: 526.4581\n", + "Raw spend: 16498.193182864725\n", + "After adstock: 16499.415405086947\n", + "After hill transform: 0.0009746752814290211\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,677.10\n", + "Adstocked value: 48,677.43\n", + "Saturated value: 0.3317\n", + "Final response: 47404.9462\n", + "Raw spend: 48677.09914415486\n", + "After adstock: 48677.4324774882\n", + "After hill transform: 0.33171749744879814\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.12\n", + "Adstocked value: 5,373.45\n", + "Saturated value: 0.0220\n", + "Final response: 1479.4137\n", + "Raw spend: 5373.11816318836\n", + "After adstock: 5373.451496521693\n", + "After hill transform: 0.02202310198799716\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,508.18\n", + "Adstocked value: 7,508.35\n", + "Saturated value: 0.3360\n", + "Final response: 9402.1551\n", + "Raw spend: 7508.17765402283\n", + "After adstock: 7508.354124611065\n", + "After hill transform: 0.33600256451502075\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,498.19\n", + "Adstocked value: 16,499.42\n", + "Saturated value: 0.0010\n", + "Final response: 526.4581\n", + "Raw spend: 16498.193182879626\n", + "After adstock: 16499.41540510185\n", + "After hill transform: 0.0009746752814316563\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,677.10\n", + "Adstocked value: 48,677.43\n", + "Saturated value: 0.3317\n", + "Final response: 47404.9462\n", + "Raw spend: 48677.09914415486\n", + "After adstock: 48677.4324774882\n", + "After hill transform: 0.33171749744879814\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.12\n", + "Adstocked value: 5,373.45\n", + "Saturated value: 0.0220\n", + "Final response: 1479.4137\n", + "Raw spend: 5373.11816318836\n", + "After adstock: 5373.451496521693\n", + "After hill transform: 0.02202310198799716\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,508.18\n", + "Adstocked value: 7,508.35\n", + "Saturated value: 0.3360\n", + "Final response: 9402.1551\n", + "Raw spend: 7508.17765402283\n", + "After adstock: 7508.354124611065\n", + "After hill transform: 0.33600256451502075\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,498.19\n", + "Adstocked value: 16,499.42\n", + "Saturated value: 0.0010\n", + "Final response: 526.4581\n", + "Raw spend: 16498.193182864725\n", + "After adstock: 16499.415405086947\n", + "After hill transform: 0.0009746752814290211\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,677.10\n", + "Adstocked value: 48,677.43\n", + "Saturated value: 0.3317\n", + "Final response: 47404.9462\n", + "Raw spend: 48677.09914416976\n", + "After adstock: 48677.4324775031\n", + "After hill transform: 0.3317174974488379\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.12\n", + "Adstocked value: 5,373.45\n", + "Saturated value: 0.0220\n", + "Final response: 1479.4137\n", + "Raw spend: 5373.11816318836\n", + "After adstock: 5373.451496521693\n", + "After hill transform: 0.02202310198799716\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,508.18\n", + "Adstocked value: 7,508.35\n", + "Saturated value: 0.3360\n", + "Final response: 9402.1551\n", + "Raw spend: 7508.17765402283\n", + "After adstock: 7508.354124611065\n", + "After hill transform: 0.33600256451502075\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,498.19\n", + "Adstocked value: 16,499.42\n", + "Saturated value: 0.0010\n", + "Final response: 526.4581\n", + "Raw spend: 16498.193182864725\n", + "After adstock: 16499.415405086947\n", + "After hill transform: 0.0009746752814290211\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,677.10\n", + "Adstocked value: 48,677.43\n", + "Saturated value: 0.3317\n", + "Final response: 47404.9462\n", + "Raw spend: 48677.09914415486\n", + "After adstock: 48677.4324774882\n", + "After hill transform: 0.33171749744879814\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.12\n", + "Adstocked value: 5,373.45\n", + "Saturated value: 0.0220\n", + "Final response: 1479.4137\n", + "Raw spend: 5373.118163203261\n", + "After adstock: 5373.451496536594\n", + "After hill transform: 0.022023101988154395\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,508.18\n", + "Adstocked value: 7,508.35\n", + "Saturated value: 0.3360\n", + "Final response: 9402.1551\n", + "Raw spend: 7508.17765402283\n", + "After adstock: 7508.354124611065\n", + "After hill transform: 0.33600256451502075\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,498.19\n", + "Adstocked value: 16,499.42\n", + "Saturated value: 0.0010\n", + "Final response: 526.4581\n", + "Raw spend: 16498.193182864725\n", + "After adstock: 16499.415405086947\n", + "After hill transform: 0.0009746752814290211\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,677.10\n", + "Adstocked value: 48,677.43\n", + "Saturated value: 0.3317\n", + "Final response: 47404.9462\n", + "Raw spend: 48677.09914415486\n", + "After adstock: 48677.4324774882\n", + "After hill transform: 0.33171749744879814\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.12\n", + "Adstocked value: 5,373.45\n", + "Saturated value: 0.0220\n", + "Final response: 1479.4137\n", + "Raw spend: 5373.11816318836\n", + "After adstock: 5373.451496521693\n", + "After hill transform: 0.02202310198799716\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,508.18\n", + "Adstocked value: 7,508.35\n", + "Saturated value: 0.3360\n", + "Final response: 9402.1551\n", + "Raw spend: 7508.177654037731\n", + "After adstock: 7508.3541246259665\n", + "After hill transform: 0.33600256451624966\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,333.15\n", + "Adstocked value: 13,334.37\n", + "Saturated value: 0.0005\n", + "Final response: 278.2200\n", + "Raw spend: 13333.1454816882\n", + "After adstock: 13334.367703910422\n", + "After hill transform: 0.0005150915642361725\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 46,605.79\n", + "Adstocked value: 46,606.12\n", + "Saturated value: 0.3261\n", + "Final response: 46600.5369\n", + "Raw spend: 46605.78886756548\n", + "After adstock: 46606.12220089882\n", + "After hill transform: 0.3260886198160686\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,369.79\n", + "Adstocked value: 5,370.12\n", + "Saturated value: 0.0220\n", + "Final response: 1477.0561\n", + "Raw spend: 5369.790547112629\n", + "After adstock: 5370.123880445962\n", + "After hill transform: 0.021988005720663173\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.863247864447\n", + "After adstock: 12748.039718452683\n", + "After hill transform: 0.6874038368662938\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,181.69\n", + "Adstocked value: 16,182.91\n", + "Saturated value: 0.0009\n", + "Final response: 496.7986\n", + "Raw spend: 16181.688412747073\n", + "After adstock: 16182.910634969296\n", + "After hill transform: 0.0009197642742245829\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,469.97\n", + "Adstocked value: 48,470.30\n", + "Saturated value: 0.3312\n", + "Final response: 47325.7517\n", + "Raw spend: 48469.968116495926\n", + "After adstock: 48470.30144982926\n", + "After hill transform: 0.3311633317953401\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,372.79\n", + "Adstocked value: 5,373.12\n", + "Saturated value: 0.0220\n", + "Final response: 1479.1778\n", + "Raw spend: 5372.785401580787\n", + "After adstock: 5373.11873491412\n", + "After hill transform: 0.022019590877386842\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,032.15\n", + "Adstocked value: 8,032.32\n", + "Saturated value: 0.3790\n", + "Final response: 10604.3664\n", + "Raw spend: 8032.146213406992\n", + "After adstock: 8032.322683995227\n", + "After hill transform: 0.3789657010021093\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,466.54\n", + "Adstocked value: 16,467.76\n", + "Saturated value: 0.0010\n", + "Final response: 523.4406\n", + "Raw spend: 16466.54270585296\n", + "After adstock: 16467.764928075183\n", + "After hill transform: 0.0009690886563649825\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,656.39\n", + "Adstocked value: 48,656.72\n", + "Saturated value: 0.3317\n", + "Final response: 47397.0389\n", + "Raw spend: 48656.38604138897\n", + "After adstock: 48656.71937472231\n", + "After hill transform: 0.3316621661202409\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.08\n", + "Adstocked value: 5,373.42\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3901\n", + "Raw spend: 5373.084887027603\n", + "After adstock: 5373.418220360936\n", + "After hill transform: 0.02202275086209639\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,560.57\n", + "Adstocked value: 7,560.75\n", + "Saturated value: 0.3403\n", + "Final response: 9523.0273\n", + "Raw spend: 7560.574509961247\n", + "After adstock: 7560.750980549482\n", + "After hill transform: 0.3403221445147282\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,466.54\n", + "Adstocked value: 16,467.76\n", + "Saturated value: 0.0010\n", + "Final response: 523.4406\n", + "Raw spend: 16466.54270586786\n", + "After adstock: 16467.764928090084\n", + "After hill transform: 0.0009690886563676077\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,656.39\n", + "Adstocked value: 48,656.72\n", + "Saturated value: 0.3317\n", + "Final response: 47397.0389\n", + "Raw spend: 48656.38604138897\n", + "After adstock: 48656.71937472231\n", + "After hill transform: 0.3316621661202409\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.08\n", + "Adstocked value: 5,373.42\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3901\n", + "Raw spend: 5373.084887027603\n", + "After adstock: 5373.418220360936\n", + "After hill transform: 0.02202275086209639\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,560.57\n", + "Adstocked value: 7,560.75\n", + "Saturated value: 0.3403\n", + "Final response: 9523.0273\n", + "Raw spend: 7560.574509961247\n", + "After adstock: 7560.750980549482\n", + "After hill transform: 0.3403221445147282\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,466.54\n", + "Adstocked value: 16,467.76\n", + "Saturated value: 0.0010\n", + "Final response: 523.4406\n", + "Raw spend: 16466.54270585296\n", + "After adstock: 16467.764928075183\n", + "After hill transform: 0.0009690886563649825\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,656.39\n", + "Adstocked value: 48,656.72\n", + "Saturated value: 0.3317\n", + "Final response: 47397.0389\n", + "Raw spend: 48656.38604140387\n", + "After adstock: 48656.71937473721\n", + "After hill transform: 0.3316621661202807\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.08\n", + "Adstocked value: 5,373.42\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3901\n", + "Raw spend: 5373.084887027603\n", + "After adstock: 5373.418220360936\n", + "After hill transform: 0.02202275086209639\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,560.57\n", + "Adstocked value: 7,560.75\n", + "Saturated value: 0.3403\n", + "Final response: 9523.0273\n", + "Raw spend: 7560.574509961247\n", + "After adstock: 7560.750980549482\n", + "After hill transform: 0.3403221445147282\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,466.54\n", + "Adstocked value: 16,467.76\n", + "Saturated value: 0.0010\n", + "Final response: 523.4406\n", + "Raw spend: 16466.54270585296\n", + "After adstock: 16467.764928075183\n", + "After hill transform: 0.0009690886563649825\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,656.39\n", + "Adstocked value: 48,656.72\n", + "Saturated value: 0.3317\n", + "Final response: 47397.0389\n", + "Raw spend: 48656.38604138897\n", + "After adstock: 48656.71937472231\n", + "After hill transform: 0.3316621661202409\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.08\n", + "Adstocked value: 5,373.42\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3901\n", + "Raw spend: 5373.084887042504\n", + "After adstock: 5373.418220375837\n", + "After hill transform: 0.022022750862253627\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,560.57\n", + "Adstocked value: 7,560.75\n", + "Saturated value: 0.3403\n", + "Final response: 9523.0273\n", + "Raw spend: 7560.574509961247\n", + "After adstock: 7560.750980549482\n", + "After hill transform: 0.3403221445147282\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,466.54\n", + "Adstocked value: 16,467.76\n", + "Saturated value: 0.0010\n", + "Final response: 523.4406\n", + "Raw spend: 16466.54270585296\n", + "After adstock: 16467.764928075183\n", + "After hill transform: 0.0009690886563649825\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,656.39\n", + "Adstocked value: 48,656.72\n", + "Saturated value: 0.3317\n", + "Final response: 47397.0389\n", + "Raw spend: 48656.38604138897\n", + "After adstock: 48656.71937472231\n", + "After hill transform: 0.3316621661202409\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.08\n", + "Adstocked value: 5,373.42\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3901\n", + "Raw spend: 5373.084887027603\n", + "After adstock: 5373.418220360936\n", + "After hill transform: 0.02202275086209639\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,560.57\n", + "Adstocked value: 7,560.75\n", + "Saturated value: 0.3403\n", + "Final response: 9523.0273\n", + "Raw spend: 7560.574509976148\n", + "After adstock: 7560.750980564383\n", + "After hill transform: 0.3403221445159562\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,332.97\n", + "Adstocked value: 13,334.20\n", + "Saturated value: 0.0005\n", + "Final response: 278.2093\n", + "Raw spend: 13332.974686131522\n", + "After adstock: 13334.196908353744\n", + "After hill transform: 0.0005150718040890733\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 46,605.96\n", + "Adstocked value: 46,606.29\n", + "Saturated value: 0.3261\n", + "Final response: 46600.6036\n", + "Raw spend: 46605.95767222787\n", + "After adstock: 46606.29100556121\n", + "After hill transform: 0.32608908661540903\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,369.79\n", + "Adstocked value: 5,370.13\n", + "Saturated value: 0.0220\n", + "Final response: 1477.0575\n", + "Raw spend: 5369.792538085071\n", + "After adstock: 5370.125871418404\n", + "After hill transform: 0.021988026709531747\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.863247786318\n", + "After adstock: 12748.039718374554\n", + "After hill transform: 0.6874038368626387\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,153.19\n", + "Adstocked value: 16,154.41\n", + "Saturated value: 0.0009\n", + "Final response: 494.1836\n", + "Raw spend: 16153.185903880816\n", + "After adstock: 16154.408126103039\n", + "After hill transform: 0.0009149228568973485\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,451.34\n", + "Adstocked value: 48,451.68\n", + "Saturated value: 0.3311\n", + "Final response: 47318.6174\n", + "Raw spend: 48451.34320447286\n", + "After adstock: 48451.6765378062\n", + "After hill transform: 0.3311134090212252\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,372.76\n", + "Adstocked value: 5,373.09\n", + "Saturated value: 0.0220\n", + "Final response: 1479.1567\n", + "Raw spend: 5372.75565213335\n", + "After adstock: 5373.088985466683\n", + "After hill transform: 0.022019276994251297\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,079.30\n", + "Adstocked value: 8,079.48\n", + "Saturated value: 0.3828\n", + "Final response: 10711.5677\n", + "Raw spend: 8079.303383743754\n", + "After adstock: 8079.479854331989\n", + "After hill transform: 0.38279672874912213\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,435.21\n", + "Adstocked value: 16,436.43\n", + "Saturated value: 0.0010\n", + "Final response: 520.4644\n", + "Raw spend: 16435.207025655745\n", + "After adstock: 16436.429247877968\n", + "After hill transform: 0.0009635786140160706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,635.88\n", + "Adstocked value: 48,636.22\n", + "Saturated value: 0.3316\n", + "Final response: 47389.2087\n", + "Raw spend: 48635.88175769736\n", + "After adstock: 48636.215091030695\n", + "After hill transform: 0.33160737399246304\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.05\n", + "Adstocked value: 5,373.39\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3667\n", + "Raw spend: 5373.051963538178\n", + "After adstock: 5373.385296871511\n", + "After hill transform: 0.022022403460785055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,612.45\n", + "Adstocked value: 7,612.62\n", + "Saturated value: 0.3446\n", + "Final response: 9642.5971\n", + "Raw spend: 7612.447397339498\n", + "After adstock: 7612.623867927733\n", + "After hill transform: 0.34459518124978616\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,435.21\n", + "Adstocked value: 16,436.43\n", + "Saturated value: 0.0010\n", + "Final response: 520.4644\n", + "Raw spend: 16435.207025670647\n", + "After adstock: 16436.42924789287\n", + "After hill transform: 0.0009635786140186859\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,635.88\n", + "Adstocked value: 48,636.22\n", + "Saturated value: 0.3316\n", + "Final response: 47389.2087\n", + "Raw spend: 48635.88175769736\n", + "After adstock: 48636.215091030695\n", + "After hill transform: 0.33160737399246304\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.05\n", + "Adstocked value: 5,373.39\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3667\n", + "Raw spend: 5373.051963538178\n", + "After adstock: 5373.385296871511\n", + "After hill transform: 0.022022403460785055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,612.45\n", + "Adstocked value: 7,612.62\n", + "Saturated value: 0.3446\n", + "Final response: 9642.5971\n", + "Raw spend: 7612.447397339498\n", + "After adstock: 7612.623867927733\n", + "After hill transform: 0.34459518124978616\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,435.21\n", + "Adstocked value: 16,436.43\n", + "Saturated value: 0.0010\n", + "Final response: 520.4644\n", + "Raw spend: 16435.207025655745\n", + "After adstock: 16436.429247877968\n", + "After hill transform: 0.0009635786140160706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,635.88\n", + "Adstocked value: 48,636.22\n", + "Saturated value: 0.3316\n", + "Final response: 47389.2087\n", + "Raw spend: 48635.88175771226\n", + "After adstock: 48636.2150910456\n", + "After hill transform: 0.33160737399250284\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.05\n", + "Adstocked value: 5,373.39\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3667\n", + "Raw spend: 5373.051963538178\n", + "After adstock: 5373.385296871511\n", + "After hill transform: 0.022022403460785055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,612.45\n", + "Adstocked value: 7,612.62\n", + "Saturated value: 0.3446\n", + "Final response: 9642.5971\n", + "Raw spend: 7612.447397339498\n", + "After adstock: 7612.623867927733\n", + "After hill transform: 0.34459518124978616\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,435.21\n", + "Adstocked value: 16,436.43\n", + "Saturated value: 0.0010\n", + "Final response: 520.4644\n", + "Raw spend: 16435.207025655745\n", + "After adstock: 16436.429247877968\n", + "After hill transform: 0.0009635786140160706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,635.88\n", + "Adstocked value: 48,636.22\n", + "Saturated value: 0.3316\n", + "Final response: 47389.2087\n", + "Raw spend: 48635.88175769736\n", + "After adstock: 48636.215091030695\n", + "After hill transform: 0.33160737399246304\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.05\n", + "Adstocked value: 5,373.39\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3667\n", + "Raw spend: 5373.051963553079\n", + "After adstock: 5373.385296886412\n", + "After hill transform: 0.02202240346094229\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,612.45\n", + "Adstocked value: 7,612.62\n", + "Saturated value: 0.3446\n", + "Final response: 9642.5971\n", + "Raw spend: 7612.447397339498\n", + "After adstock: 7612.623867927733\n", + "After hill transform: 0.34459518124978616\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,435.21\n", + "Adstocked value: 16,436.43\n", + "Saturated value: 0.0010\n", + "Final response: 520.4644\n", + "Raw spend: 16435.207025655745\n", + "After adstock: 16436.429247877968\n", + "After hill transform: 0.0009635786140160706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,635.88\n", + "Adstocked value: 48,636.22\n", + "Saturated value: 0.3316\n", + "Final response: 47389.2087\n", + "Raw spend: 48635.88175769736\n", + "After adstock: 48636.215091030695\n", + "After hill transform: 0.33160737399246304\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.05\n", + "Adstocked value: 5,373.39\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3667\n", + "Raw spend: 5373.051963538178\n", + "After adstock: 5373.385296871511\n", + "After hill transform: 0.022022403460785055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,612.45\n", + "Adstocked value: 7,612.62\n", + "Saturated value: 0.3446\n", + "Final response: 9642.5971\n", + "Raw spend: 7612.447397354399\n", + "After adstock: 7612.623867942634\n", + "After hill transform: 0.34459518125101307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,332.80\n", + "Adstocked value: 13,334.03\n", + "Saturated value: 0.0005\n", + "Final response: 278.1986\n", + "Raw spend: 13332.803523121249\n", + "After adstock: 13334.025745343471\n", + "After hill transform: 0.0005150520019357207\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 46,606.13\n", + "Adstocked value: 46,606.46\n", + "Saturated value: 0.3261\n", + "Final response: 46600.6704\n", + "Raw spend: 46606.126632268555\n", + "After adstock: 46606.45996560189\n", + "After hill transform: 0.32608955384307275\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,369.79\n", + "Adstocked value: 5,370.13\n", + "Saturated value: 0.0220\n", + "Final response: 1477.0590\n", + "Raw spend: 5369.794742001124\n", + "After adstock: 5370.128075334457\n", + "After hill transform: 0.0219880499432696\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.863246839854\n", + "After adstock: 12748.03971742809\n", + "After hill transform: 0.6874038368183619\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,124.97\n", + "Adstocked value: 16,126.19\n", + "Saturated value: 0.0009\n", + "Final response: 491.6036\n", + "Raw spend: 16124.966675402296\n", + "After adstock: 16126.188897624519\n", + "After hill transform: 0.0009101462838020626\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,432.91\n", + "Adstocked value: 48,433.24\n", + "Saturated value: 0.3311\n", + "Final response: 47311.5528\n", + "Raw spend: 48432.90624515448\n", + "After adstock: 48433.23957848782\n", + "After hill transform: 0.3310639748821875\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,372.73\n", + "Adstocked value: 5,373.06\n", + "Saturated value: 0.0220\n", + "Final response: 1479.1359\n", + "Raw spend: 5372.726241384473\n", + "After adstock: 5373.059574717806\n", + "After hill transform: 0.022018966687277736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,125.99\n", + "Adstocked value: 8,126.17\n", + "Saturated value: 0.3866\n", + "Final response: 10817.4819\n", + "Raw spend: 8125.988982289534\n", + "After adstock: 8126.165452877769\n", + "After hill transform: 0.38658175922933874\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,404.18\n", + "Adstocked value: 16,405.41\n", + "Saturated value: 0.0010\n", + "Final response: 517.5289\n", + "Raw spend: 16404.1829906304\n", + "After adstock: 16405.405212852624\n", + "After hill transform: 0.0009581439345610577\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,615.58\n", + "Adstocked value: 48,615.92\n", + "Saturated value: 0.3316\n", + "Final response: 47381.4548\n", + "Raw spend: 48615.58420644307\n", + "After adstock: 48615.917539776405\n", + "After hill transform: 0.33155311604033844\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.02\n", + "Adstocked value: 5,373.35\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3437\n", + "Raw spend: 5373.019391322808\n", + "After adstock: 5373.352724656141\n", + "After hill transform: 0.02202205976921586\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,663.80\n", + "Adstocked value: 7,663.98\n", + "Saturated value: 0.3488\n", + "Final response: 9760.8610\n", + "Raw spend: 7663.801555834501\n", + "After adstock: 7663.978026422737\n", + "After hill transform: 0.34882155190005887\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,432.10\n", + "Adstocked value: 16,433.33\n", + "Saturated value: 0.0010\n", + "Final response: 520.1703\n", + "Raw spend: 16432.104622153212\n", + "After adstock: 16433.326844375435\n", + "After hill transform: 0.0009630342259717408\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,633.85\n", + "Adstocked value: 48,634.19\n", + "Saturated value: 0.3316\n", + "Final response: 47388.4334\n", + "Raw spend: 48633.85200257193\n", + "After adstock: 48634.18533590527\n", + "After hill transform: 0.3316019490150187\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.05\n", + "Adstocked value: 5,373.38\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3644\n", + "Raw spend: 5373.048706316641\n", + "After adstock: 5373.382039649974\n", + "After hill transform: 0.022022369091485954\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,617.58\n", + "Adstocked value: 7,617.76\n", + "Saturated value: 0.3450\n", + "Final response: 9654.4287\n", + "Raw spend: 7617.582813188998\n", + "After adstock: 7617.759283777234\n", + "After hill transform: 0.345018005175269\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,432.10\n", + "Adstocked value: 16,433.33\n", + "Saturated value: 0.0010\n", + "Final response: 520.1703\n", + "Raw spend: 16432.104622168114\n", + "After adstock: 16433.326844390336\n", + "After hill transform: 0.000963034225974355\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,633.85\n", + "Adstocked value: 48,634.19\n", + "Saturated value: 0.3316\n", + "Final response: 47388.4334\n", + "Raw spend: 48633.85200257193\n", + "After adstock: 48634.18533590527\n", + "After hill transform: 0.3316019490150187\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.05\n", + "Adstocked value: 5,373.38\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3644\n", + "Raw spend: 5373.048706316641\n", + "After adstock: 5373.382039649974\n", + "After hill transform: 0.022022369091485954\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,617.58\n", + "Adstocked value: 7,617.76\n", + "Saturated value: 0.3450\n", + "Final response: 9654.4287\n", + "Raw spend: 7617.582813188998\n", + "After adstock: 7617.759283777234\n", + "After hill transform: 0.345018005175269\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,432.10\n", + "Adstocked value: 16,433.33\n", + "Saturated value: 0.0010\n", + "Final response: 520.1703\n", + "Raw spend: 16432.104622153212\n", + "After adstock: 16433.326844375435\n", + "After hill transform: 0.0009630342259717408\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,633.85\n", + "Adstocked value: 48,634.19\n", + "Saturated value: 0.3316\n", + "Final response: 47388.4334\n", + "Raw spend: 48633.852002586835\n", + "After adstock: 48634.18533592017\n", + "After hill transform: 0.3316019490150585\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.05\n", + "Adstocked value: 5,373.38\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3644\n", + "Raw spend: 5373.048706316641\n", + "After adstock: 5373.382039649974\n", + "After hill transform: 0.022022369091485954\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,617.58\n", + "Adstocked value: 7,617.76\n", + "Saturated value: 0.3450\n", + "Final response: 9654.4287\n", + "Raw spend: 7617.582813188998\n", + "After adstock: 7617.759283777234\n", + "After hill transform: 0.345018005175269\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,432.10\n", + "Adstocked value: 16,433.33\n", + "Saturated value: 0.0010\n", + "Final response: 520.1703\n", + "Raw spend: 16432.104622153212\n", + "After adstock: 16433.326844375435\n", + "After hill transform: 0.0009630342259717408\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,633.85\n", + "Adstocked value: 48,634.19\n", + "Saturated value: 0.3316\n", + "Final response: 47388.4334\n", + "Raw spend: 48633.85200257193\n", + "After adstock: 48634.18533590527\n", + "After hill transform: 0.3316019490150187\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.05\n", + "Adstocked value: 5,373.38\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3644\n", + "Raw spend: 5373.048706331542\n", + "After adstock: 5373.382039664875\n", + "After hill transform: 0.022022369091643186\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,617.58\n", + "Adstocked value: 7,617.76\n", + "Saturated value: 0.3450\n", + "Final response: 9654.4287\n", + "Raw spend: 7617.582813188998\n", + "After adstock: 7617.759283777234\n", + "After hill transform: 0.345018005175269\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,432.10\n", + "Adstocked value: 16,433.33\n", + "Saturated value: 0.0010\n", + "Final response: 520.1703\n", + "Raw spend: 16432.104622153212\n", + "After adstock: 16433.326844375435\n", + "After hill transform: 0.0009630342259717408\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,633.85\n", + "Adstocked value: 48,634.19\n", + "Saturated value: 0.3316\n", + "Final response: 47388.4334\n", + "Raw spend: 48633.85200257193\n", + "After adstock: 48634.18533590527\n", + "After hill transform: 0.3316019490150187\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.05\n", + "Adstocked value: 5,373.38\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3644\n", + "Raw spend: 5373.048706316641\n", + "After adstock: 5373.382039649974\n", + "After hill transform: 0.022022369091485954\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,617.58\n", + "Adstocked value: 7,617.76\n", + "Saturated value: 0.3450\n", + "Final response: 9654.4287\n", + "Raw spend: 7617.5828132039\n", + "After adstock: 7617.759283792135\n", + "After hill transform: 0.34501800517649583\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,332.41\n", + "Adstocked value: 13,333.63\n", + "Saturated value: 0.0005\n", + "Final response: 278.1739\n", + "Raw spend: 13332.408568877137\n", + "After adstock: 13333.63079109936\n", + "After hill transform: 0.0005150063109097995\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 46,606.52\n", + "Adstocked value: 46,606.85\n", + "Saturated value: 0.3261\n", + "Final response: 46600.8252\n", + "Raw spend: 46606.51836928214\n", + "After adstock: 46606.85170261547\n", + "After hill transform: 0.32609063711396064\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,369.80\n", + "Adstocked value: 5,370.13\n", + "Saturated value: 0.0220\n", + "Final response: 1477.0613\n", + "Raw spend: 5369.797958896678\n", + "After adstock: 5370.131292230011\n", + "After hill transform: 0.021988083855888504\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.86324717482\n", + "After adstock: 12748.039717763057\n", + "After hill transform: 0.6874038368340322\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,122.14\n", + "Adstocked value: 16,123.36\n", + "Saturated value: 0.0009\n", + "Final response: 491.3452\n", + "Raw spend: 16122.135016825605\n", + "After adstock: 16123.357239047828\n", + "After hill transform: 0.0009096678962533144\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,431.12\n", + "Adstocked value: 48,431.45\n", + "Saturated value: 0.3311\n", + "Final response: 47310.8678\n", + "Raw spend: 48431.11863924295\n", + "After adstock: 48431.45197257629\n", + "After hill transform: 0.331059181057376\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,372.72\n", + "Adstocked value: 5,373.06\n", + "Saturated value: 0.0220\n", + "Final response: 1479.1340\n", + "Raw spend: 5372.723631574645\n", + "After adstock: 5373.056964907978\n", + "After hill transform: 0.022018939151816706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,130.61\n", + "Adstocked value: 8,130.79\n", + "Saturated value: 0.3870\n", + "Final response: 10827.9553\n", + "Raw spend: 8130.610856587581\n", + "After adstock: 8130.787327175816\n", + "After hill transform: 0.3869560459332621\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,401.11\n", + "Adstocked value: 16,402.33\n", + "Saturated value: 0.0010\n", + "Final response: 517.2385\n", + "Raw spend: 16401.107661620452\n", + "After adstock: 16402.329883842674\n", + "After hill transform: 0.0009576063226069015\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,613.58\n", + "Adstocked value: 48,613.91\n", + "Saturated value: 0.3315\n", + "Final response: 47380.6886\n", + "Raw spend: 48613.57866623904\n", + "After adstock: 48613.911999572374\n", + "After hill transform: 0.33154775398798936\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.02\n", + "Adstocked value: 5,373.35\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3414\n", + "Raw spend: 5373.016198842442\n", + "After adstock: 5373.349532175775\n", + "After hill transform: 0.02202202608335703\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,668.89\n", + "Adstocked value: 7,669.06\n", + "Saturated value: 0.3492\n", + "Final response: 9772.5625\n", + "Raw spend: 7668.8856175288565\n", + "After adstock: 7669.062088117092\n", + "After hill transform: 0.349239725226479\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,429.00\n", + "Adstocked value: 16,430.23\n", + "Saturated value: 0.0010\n", + "Final response: 519.8767\n", + "Raw spend: 16429.004926099937\n", + "After adstock: 16430.22714832216\n", + "After hill transform: 0.0009624905173115094\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,631.82\n", + "Adstocked value: 48,632.16\n", + "Saturated value: 0.3316\n", + "Final response: 47387.6591\n", + "Raw spend: 48631.82466893864\n", + "After adstock: 48632.15800227198\n", + "After hill transform: 0.3315965303281886\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.05\n", + "Adstocked value: 5,373.38\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3621\n", + "Raw spend: 5373.045455569221\n", + "After adstock: 5373.378788902554\n", + "After hill transform: 0.022022334790531443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,622.71\n", + "Adstocked value: 7,622.89\n", + "Saturated value: 0.3454\n", + "Final response: 9666.2474\n", + "Raw spend: 7622.713093622984\n", + "After adstock: 7622.889564211219\n", + "After hill transform: 0.3454403665077574\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,429.00\n", + "Adstocked value: 16,430.23\n", + "Saturated value: 0.0010\n", + "Final response: 519.8767\n", + "Raw spend: 16429.004926114838\n", + "After adstock: 16430.22714833706\n", + "After hill transform: 0.0009624905173141227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,631.82\n", + "Adstocked value: 48,632.16\n", + "Saturated value: 0.3316\n", + "Final response: 47387.6591\n", + "Raw spend: 48631.82466893864\n", + "After adstock: 48632.15800227198\n", + "After hill transform: 0.3315965303281886\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.05\n", + "Adstocked value: 5,373.38\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3621\n", + "Raw spend: 5373.045455569221\n", + "After adstock: 5373.378788902554\n", + "After hill transform: 0.022022334790531443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,622.71\n", + "Adstocked value: 7,622.89\n", + "Saturated value: 0.3454\n", + "Final response: 9666.2474\n", + "Raw spend: 7622.713093622984\n", + "After adstock: 7622.889564211219\n", + "After hill transform: 0.3454403665077574\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,429.00\n", + "Adstocked value: 16,430.23\n", + "Saturated value: 0.0010\n", + "Final response: 519.8767\n", + "Raw spend: 16429.004926099937\n", + "After adstock: 16430.22714832216\n", + "After hill transform: 0.0009624905173115094\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,631.82\n", + "Adstocked value: 48,632.16\n", + "Saturated value: 0.3316\n", + "Final response: 47387.6591\n", + "Raw spend: 48631.824668953544\n", + "After adstock: 48632.15800228688\n", + "After hill transform: 0.33159653032822833\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.05\n", + "Adstocked value: 5,373.38\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3621\n", + "Raw spend: 5373.045455569221\n", + "After adstock: 5373.378788902554\n", + "After hill transform: 0.022022334790531443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,622.71\n", + "Adstocked value: 7,622.89\n", + "Saturated value: 0.3454\n", + "Final response: 9666.2474\n", + "Raw spend: 7622.713093622984\n", + "After adstock: 7622.889564211219\n", + "After hill transform: 0.3454403665077574\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,429.00\n", + "Adstocked value: 16,430.23\n", + "Saturated value: 0.0010\n", + "Final response: 519.8767\n", + "Raw spend: 16429.004926099937\n", + "After adstock: 16430.22714832216\n", + "After hill transform: 0.0009624905173115094\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,631.82\n", + "Adstocked value: 48,632.16\n", + "Saturated value: 0.3316\n", + "Final response: 47387.6591\n", + "Raw spend: 48631.82466893864\n", + "After adstock: 48632.15800227198\n", + "After hill transform: 0.3315965303281886\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.05\n", + "Adstocked value: 5,373.38\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3621\n", + "Raw spend: 5373.0454555841225\n", + "After adstock: 5373.3787889174555\n", + "After hill transform: 0.022022334790688672\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,622.71\n", + "Adstocked value: 7,622.89\n", + "Saturated value: 0.3454\n", + "Final response: 9666.2474\n", + "Raw spend: 7622.713093622984\n", + "After adstock: 7622.889564211219\n", + "After hill transform: 0.3454403665077574\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,429.00\n", + "Adstocked value: 16,430.23\n", + "Saturated value: 0.0010\n", + "Final response: 519.8767\n", + "Raw spend: 16429.004926099937\n", + "After adstock: 16430.22714832216\n", + "After hill transform: 0.0009624905173115094\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,631.82\n", + "Adstocked value: 48,632.16\n", + "Saturated value: 0.3316\n", + "Final response: 47387.6591\n", + "Raw spend: 48631.82466893864\n", + "After adstock: 48632.15800227198\n", + "After hill transform: 0.3315965303281886\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.05\n", + "Adstocked value: 5,373.38\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3621\n", + "Raw spend: 5373.045455569221\n", + "After adstock: 5373.378788902554\n", + "After hill transform: 0.022022334790531443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,622.71\n", + "Adstocked value: 7,622.89\n", + "Saturated value: 0.3454\n", + "Final response: 9666.2474\n", + "Raw spend: 7622.713093637885\n", + "After adstock: 7622.8895642261205\n", + "After hill transform: 0.34544036650898413\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,332.45\n", + "Adstocked value: 13,333.67\n", + "Saturated value: 0.0005\n", + "Final response: 278.1764\n", + "Raw spend: 13332.448780118899\n", + "After adstock: 13333.671002341121\n", + "After hill transform: 0.0005150109626997087\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 46,606.48\n", + "Adstocked value: 46,606.81\n", + "Saturated value: 0.3261\n", + "Final response: 46600.8088\n", + "Raw spend: 46606.47685398164\n", + "After adstock: 46606.81018731498\n", + "After hill transform: 0.326090522311988\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,369.80\n", + "Adstocked value: 5,370.13\n", + "Saturated value: 0.0220\n", + "Final response: 1477.0622\n", + "Raw spend: 5369.799204363211\n", + "After adstock: 5370.132537696544\n", + "After hill transform: 0.021988096985645997\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.863248397434\n", + "After adstock: 12748.03971898567\n", + "After hill transform: 0.6874038368912276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,119.35\n", + "Adstocked value: 16,120.57\n", + "Saturated value: 0.0009\n", + "Final response: 491.0911\n", + "Raw spend: 16119.349311501834\n", + "After adstock: 16120.571533724056\n", + "After hill transform: 0.0009091974353752768\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,429.29\n", + "Adstocked value: 48,429.62\n", + "Saturated value: 0.3311\n", + "Final response: 47310.1669\n", + "Raw spend: 48429.289887442945\n", + "After adstock: 48429.62322077628\n", + "After hill transform: 0.3310542767447722\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,372.72\n", + "Adstocked value: 5,373.05\n", + "Saturated value: 0.0220\n", + "Final response: 1479.1320\n", + "Raw spend: 5372.72083044862\n", + "After adstock: 5373.054163781953\n", + "After hill transform: 0.022018909597848153\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,135.23\n", + "Adstocked value: 8,135.40\n", + "Saturated value: 0.3873\n", + "Final response: 10838.4161\n", + "Raw spend: 8135.228109100429\n", + "After adstock: 8135.404579688664\n", + "After hill transform: 0.3873298792268818\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,398.04\n", + "Adstocked value: 16,399.26\n", + "Saturated value: 0.0010\n", + "Final response: 516.9489\n", + "Raw spend: 16398.039364640128\n", + "After adstock: 16399.26158686235\n", + "After hill transform: 0.0009570701399057517\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,611.57\n", + "Adstocked value: 48,611.90\n", + "Saturated value: 0.3315\n", + "Final response: 47379.9215\n", + "Raw spend: 48611.57119078907\n", + "After adstock: 48611.90452412241\n", + "After hill transform: 0.33154238658376745\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.01\n", + "Adstocked value: 5,373.35\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3391\n", + "Raw spend: 5373.012993057161\n", + "After adstock: 5373.346326390494\n", + "After hill transform: 0.022021992257140265\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,673.96\n", + "Adstocked value: 7,674.14\n", + "Saturated value: 0.3497\n", + "Final response: 9784.2510\n", + "Raw spend: 7673.964595170729\n", + "After adstock: 7674.141065758964\n", + "After hill transform: 0.34965743521653575\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,425.91\n", + "Adstocked value: 16,427.13\n", + "Saturated value: 0.0010\n", + "Final response: 519.5834\n", + "Raw spend: 16425.908369953955\n", + "After adstock: 16427.130592176178\n", + "After hill transform: 0.0009619475632759925\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,629.80\n", + "Adstocked value: 48,630.13\n", + "Saturated value: 0.3316\n", + "Final response: 47386.8854\n", + "Raw spend: 48629.79932112369\n", + "After adstock: 48630.132654457026\n", + "After hill transform: 0.33159111676807623\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.04\n", + "Adstocked value: 5,373.38\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3598\n", + "Raw spend: 5373.042209318015\n", + "After adstock: 5373.375542651348\n", + "After hill transform: 0.022022300537051093\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,627.84\n", + "Adstocked value: 7,628.01\n", + "Saturated value: 0.3459\n", + "Final response: 9678.0531\n", + "Raw spend: 7627.838243777758\n", + "After adstock: 7628.014714365993\n", + "After hill transform: 0.3458622651545134\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,425.91\n", + "Adstocked value: 16,427.13\n", + "Saturated value: 0.0010\n", + "Final response: 519.5834\n", + "Raw spend: 16425.908369968856\n", + "After adstock: 16427.13059219108\n", + "After hill transform: 0.0009619475632786047\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,629.80\n", + "Adstocked value: 48,630.13\n", + "Saturated value: 0.3316\n", + "Final response: 47386.8854\n", + "Raw spend: 48629.79932112369\n", + "After adstock: 48630.132654457026\n", + "After hill transform: 0.33159111676807623\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.04\n", + "Adstocked value: 5,373.38\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3598\n", + "Raw spend: 5373.042209318015\n", + "After adstock: 5373.375542651348\n", + "After hill transform: 0.022022300537051093\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,627.84\n", + "Adstocked value: 7,628.01\n", + "Saturated value: 0.3459\n", + "Final response: 9678.0531\n", + "Raw spend: 7627.838243777758\n", + "After adstock: 7628.014714365993\n", + "After hill transform: 0.3458622651545134\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,425.91\n", + "Adstocked value: 16,427.13\n", + "Saturated value: 0.0010\n", + "Final response: 519.5834\n", + "Raw spend: 16425.908369953955\n", + "After adstock: 16427.130592176178\n", + "After hill transform: 0.0009619475632759925\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,629.80\n", + "Adstocked value: 48,630.13\n", + "Saturated value: 0.3316\n", + "Final response: 47386.8854\n", + "Raw spend: 48629.79932113859\n", + "After adstock: 48630.13265447193\n", + "After hill transform: 0.3315911167681161\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.04\n", + "Adstocked value: 5,373.38\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3598\n", + "Raw spend: 5373.042209318015\n", + "After adstock: 5373.375542651348\n", + "After hill transform: 0.022022300537051093\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,627.84\n", + "Adstocked value: 7,628.01\n", + "Saturated value: 0.3459\n", + "Final response: 9678.0531\n", + "Raw spend: 7627.838243777758\n", + "After adstock: 7628.014714365993\n", + "After hill transform: 0.3458622651545134\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,425.91\n", + "Adstocked value: 16,427.13\n", + "Saturated value: 0.0010\n", + "Final response: 519.5834\n", + "Raw spend: 16425.908369953955\n", + "After adstock: 16427.130592176178\n", + "After hill transform: 0.0009619475632759925\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,629.80\n", + "Adstocked value: 48,630.13\n", + "Saturated value: 0.3316\n", + "Final response: 47386.8854\n", + "Raw spend: 48629.79932112369\n", + "After adstock: 48630.132654457026\n", + "After hill transform: 0.33159111676807623\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.04\n", + "Adstocked value: 5,373.38\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3598\n", + "Raw spend: 5373.042209332916\n", + "After adstock: 5373.375542666249\n", + "After hill transform: 0.022022300537208328\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,627.84\n", + "Adstocked value: 7,628.01\n", + "Saturated value: 0.3459\n", + "Final response: 9678.0531\n", + "Raw spend: 7627.838243777758\n", + "After adstock: 7628.014714365993\n", + "After hill transform: 0.3458622651545134\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,425.91\n", + "Adstocked value: 16,427.13\n", + "Saturated value: 0.0010\n", + "Final response: 519.5834\n", + "Raw spend: 16425.908369953955\n", + "After adstock: 16427.130592176178\n", + "After hill transform: 0.0009619475632759925\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,629.80\n", + "Adstocked value: 48,630.13\n", + "Saturated value: 0.3316\n", + "Final response: 47386.8854\n", + "Raw spend: 48629.79932112369\n", + "After adstock: 48630.132654457026\n", + "After hill transform: 0.33159111676807623\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.04\n", + "Adstocked value: 5,373.38\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3598\n", + "Raw spend: 5373.042209318015\n", + "After adstock: 5373.375542651348\n", + "After hill transform: 0.022022300537051093\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,627.84\n", + "Adstocked value: 7,628.01\n", + "Saturated value: 0.3459\n", + "Final response: 9678.0531\n", + "Raw spend: 7627.838243792659\n", + "After adstock: 7628.0147143808945\n", + "After hill transform: 0.34586226515574003\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,332.30\n", + "Adstocked value: 13,333.52\n", + "Saturated value: 0.0005\n", + "Final response: 278.1668\n", + "Raw spend: 13332.295016210326\n", + "After adstock: 13333.517238432549\n", + "After hill transform: 0.0005149931748549367\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 46,606.63\n", + "Adstocked value: 46,606.96\n", + "Saturated value: 0.3261\n", + "Final response: 46600.8687\n", + "Raw spend: 46606.62853054443\n", + "After adstock: 46606.96186387777\n", + "After hill transform: 0.3260909417417411\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,369.80\n", + "Adstocked value: 5,370.13\n", + "Saturated value: 0.0220\n", + "Final response: 1477.0637\n", + "Raw spend: 5369.801303384462\n", + "After adstock: 5370.134636717795\n", + "After hill transform: 0.021988119113621567\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.863248397434\n", + "After adstock: 12748.03971898567\n", + "After hill transform: 0.6874038368912276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,116.55\n", + "Adstocked value: 16,117.77\n", + "Saturated value: 0.0009\n", + "Final response: 490.8356\n", + "Raw spend: 16116.547034579593\n", + "After adstock: 16117.769256801816\n", + "After hill transform: 0.0009087243391168326\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,427.48\n", + "Adstocked value: 48,427.82\n", + "Saturated value: 0.3310\n", + "Final response: 47309.4741\n", + "Raw spend: 48427.482242065766\n", + "After adstock: 48427.8155753991\n", + "After hill transform: 0.33104942888904665\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,372.72\n", + "Adstocked value: 5,373.05\n", + "Saturated value: 0.0220\n", + "Final response: 1479.1301\n", + "Raw spend: 5372.71811872466\n", + "After adstock: 5373.051452057993\n", + "After hill transform: 0.022018880987160313\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,139.84\n", + "Adstocked value: 8,140.02\n", + "Saturated value: 0.3877\n", + "Final response: 10848.8642\n", + "Raw spend: 8139.840744239726\n", + "After adstock: 8140.017214827961\n", + "After hill transform: 0.3877032593267815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,394.97\n", + "Adstocked value: 16,396.19\n", + "Saturated value: 0.0010\n", + "Final response: 516.6595\n", + "Raw spend: 16394.972236416517\n", + "After adstock: 16396.19445863874\n", + "After hill transform: 0.0009565343610169357\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,609.57\n", + "Adstocked value: 48,609.90\n", + "Saturated value: 0.3315\n", + "Final response: 47379.1559\n", + "Raw spend: 48609.5676132179\n", + "After adstock: 48609.900946551235\n", + "After hill transform: 0.33153702942399693\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.01\n", + "Adstocked value: 5,373.34\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3369\n", + "Raw spend: 5373.009800258679\n", + "After adstock: 5373.343133592012\n", + "After hill transform: 0.022021958567985635\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,679.04\n", + "Adstocked value: 7,679.21\n", + "Saturated value: 0.3501\n", + "Final response: 9795.9266\n", + "Raw spend: 7679.038493823955\n", + "After adstock: 7679.21496441219\n", + "After hill transform: 0.35007468181693013\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,422.81\n", + "Adstocked value: 16,424.04\n", + "Saturated value: 0.0010\n", + "Final response: 519.2905\n", + "Raw spend: 16422.81475660021\n", + "After adstock: 16424.036978822434\n", + "After hill transform: 0.0009614053286647315\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,627.78\n", + "Adstocked value: 48,628.11\n", + "Saturated value: 0.3316\n", + "Final response: 47386.1126\n", + "Raw spend: 48627.77615033311\n", + "After adstock: 48628.10948366645\n", + "After hill transform: 0.33158570884630273\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.04\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3575\n", + "Raw spend: 5373.038968412082\n", + "After adstock: 5373.372301745415\n", + "After hill transform: 0.022022266340003784\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,632.96\n", + "Adstocked value: 7,633.13\n", + "Saturated value: 0.3463\n", + "Final response: 9689.8459\n", + "Raw spend: 7632.958268782378\n", + "After adstock: 7633.134739370613\n", + "After hill transform: 0.34628370102683276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,422.81\n", + "Adstocked value: 16,424.04\n", + "Saturated value: 0.0010\n", + "Final response: 519.2905\n", + "Raw spend: 16422.814756615113\n", + "After adstock: 16424.036978837335\n", + "After hill transform: 0.0009614053286673428\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,627.78\n", + "Adstocked value: 48,628.11\n", + "Saturated value: 0.3316\n", + "Final response: 47386.1126\n", + "Raw spend: 48627.77615033311\n", + "After adstock: 48628.10948366645\n", + "After hill transform: 0.33158570884630273\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.04\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3575\n", + "Raw spend: 5373.038968412082\n", + "After adstock: 5373.372301745415\n", + "After hill transform: 0.022022266340003784\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,632.96\n", + "Adstocked value: 7,633.13\n", + "Saturated value: 0.3463\n", + "Final response: 9689.8459\n", + "Raw spend: 7632.958268782378\n", + "After adstock: 7633.134739370613\n", + "After hill transform: 0.34628370102683276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,422.81\n", + "Adstocked value: 16,424.04\n", + "Saturated value: 0.0010\n", + "Final response: 519.2905\n", + "Raw spend: 16422.81475660021\n", + "After adstock: 16424.036978822434\n", + "After hill transform: 0.0009614053286647315\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,627.78\n", + "Adstocked value: 48,628.11\n", + "Saturated value: 0.3316\n", + "Final response: 47386.1126\n", + "Raw spend: 48627.776150348014\n", + "After adstock: 48628.10948368135\n", + "After hill transform: 0.3315857088463426\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.04\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3575\n", + "Raw spend: 5373.038968412082\n", + "After adstock: 5373.372301745415\n", + "After hill transform: 0.022022266340003784\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,632.96\n", + "Adstocked value: 7,633.13\n", + "Saturated value: 0.3463\n", + "Final response: 9689.8459\n", + "Raw spend: 7632.958268782378\n", + "After adstock: 7633.134739370613\n", + "After hill transform: 0.34628370102683276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,422.81\n", + "Adstocked value: 16,424.04\n", + "Saturated value: 0.0010\n", + "Final response: 519.2905\n", + "Raw spend: 16422.81475660021\n", + "After adstock: 16424.036978822434\n", + "After hill transform: 0.0009614053286647315\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,627.78\n", + "Adstocked value: 48,628.11\n", + "Saturated value: 0.3316\n", + "Final response: 47386.1126\n", + "Raw spend: 48627.77615033311\n", + "After adstock: 48628.10948366645\n", + "After hill transform: 0.33158570884630273\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.04\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3575\n", + "Raw spend: 5373.038968426983\n", + "After adstock: 5373.372301760316\n", + "After hill transform: 0.02202226634016102\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,632.96\n", + "Adstocked value: 7,633.13\n", + "Saturated value: 0.3463\n", + "Final response: 9689.8459\n", + "Raw spend: 7632.958268782378\n", + "After adstock: 7633.134739370613\n", + "After hill transform: 0.34628370102683276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,422.81\n", + "Adstocked value: 16,424.04\n", + "Saturated value: 0.0010\n", + "Final response: 519.2905\n", + "Raw spend: 16422.81475660021\n", + "After adstock: 16424.036978822434\n", + "After hill transform: 0.0009614053286647315\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,627.78\n", + "Adstocked value: 48,628.11\n", + "Saturated value: 0.3316\n", + "Final response: 47386.1126\n", + "Raw spend: 48627.77615033311\n", + "After adstock: 48628.10948366645\n", + "After hill transform: 0.33158570884630273\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.04\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3575\n", + "Raw spend: 5373.038968412082\n", + "After adstock: 5373.372301745415\n", + "After hill transform: 0.022022266340003784\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,632.96\n", + "Adstocked value: 7,633.13\n", + "Saturated value: 0.3463\n", + "Final response: 9689.8459\n", + "Raw spend: 7632.958268797279\n", + "After adstock: 7633.134739385514\n", + "After hill transform: 0.3462837010280592\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,332.30\n", + "Adstocked value: 13,333.52\n", + "Saturated value: 0.0005\n", + "Final response: 278.1669\n", + "Raw spend: 13332.29574573678\n", + "After adstock: 13333.517967959002\n", + "After hill transform: 0.0005149932592476591\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 46,606.63\n", + "Adstocked value: 46,606.96\n", + "Saturated value: 0.3261\n", + "Final response: 46600.8680\n", + "Raw spend: 46606.62679494979\n", + "After adstock: 46606.96012828313\n", + "After hill transform: 0.32609093694232383\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,369.80\n", + "Adstocked value: 5,370.13\n", + "Saturated value: 0.0220\n", + "Final response: 1477.0639\n", + "Raw spend: 5369.801606533851\n", + "After adstock: 5370.134939867184\n", + "After hill transform: 0.021988122309437023\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.863248397434\n", + "After adstock: 12748.03971898567\n", + "After hill transform: 0.6874038368912276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,113.76\n", + "Adstocked value: 16,114.99\n", + "Saturated value: 0.0009\n", + "Final response: 490.5818\n", + "Raw spend: 16113.762855513869\n", + "After adstock: 16114.985077736092\n", + "After hill transform: 0.0009082544604108417\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,425.66\n", + "Adstocked value: 48,425.99\n", + "Saturated value: 0.3310\n", + "Final response: 47308.7762\n", + "Raw spend: 48425.66121479478\n", + "After adstock: 48425.99454812812\n", + "After hill transform: 0.33104454499821506\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,372.72\n", + "Adstocked value: 5,373.05\n", + "Saturated value: 0.0220\n", + "Final response: 1479.1281\n", + "Raw spend: 5372.715232224259\n", + "After adstock: 5373.048565557592\n", + "After hill transform: 0.02201885053247618\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,144.45\n", + "Adstocked value: 8,144.63\n", + "Saturated value: 0.3881\n", + "Final response: 10859.2995\n", + "Raw spend: 8144.448766743883\n", + "After adstock: 8144.625237332119\n", + "After hill transform: 0.3880761864785003\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,391.91\n", + "Adstocked value: 16,393.13\n", + "Saturated value: 0.0010\n", + "Final response: 516.3707\n", + "Raw spend: 16391.909566491577\n", + "After adstock: 16393.1317887138\n", + "After hill transform: 0.0009559995599860339\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,607.56\n", + "Adstocked value: 48,607.90\n", + "Saturated value: 0.3315\n", + "Final response: 47378.3906\n", + "Raw spend: 48607.56465677928\n", + "After adstock: 48607.897990112615\n", + "After hill transform: 0.33153167374791115\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.01\n", + "Adstocked value: 5,373.34\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3346\n", + "Raw spend: 5373.0065947933\n", + "After adstock: 5373.339928126633\n", + "After hill transform: 0.022021924745205427\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,684.11\n", + "Adstocked value: 7,684.28\n", + "Saturated value: 0.3505\n", + "Final response: 9807.5892\n", + "Raw spend: 7684.107318578528\n", + "After adstock: 7684.283789166763\n", + "After hill transform: 0.35049146498090056\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,419.72\n", + "Adstocked value: 16,420.95\n", + "Saturated value: 0.0010\n", + "Final response: 518.9980\n", + "Raw spend: 16419.724237589347\n", + "After adstock: 16420.94645981157\n", + "After hill transform: 0.0009608638394080902\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.76\n", + "Adstocked value: 48,626.09\n", + "Saturated value: 0.3316\n", + "Final response: 47385.3405\n", + "Raw spend: 48625.75500097773\n", + "After adstock: 48626.08833431107\n", + "After hill transform: 0.3315803061475292\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.04\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3552\n", + "Raw spend: 5373.035731050204\n", + "After adstock: 5373.369064383537\n", + "After hill transform: 0.0220222321803835\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,638.07\n", + "Adstocked value: 7,638.25\n", + "Saturated value: 0.3467\n", + "Final response: 9701.6257\n", + "Raw spend: 7638.073173761993\n", + "After adstock: 7638.249644350228\n", + "After hill transform: 0.3467046740402949\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,422.23\n", + "Adstocked value: 16,423.45\n", + "Saturated value: 0.0010\n", + "Final response: 519.2350\n", + "Raw spend: 16422.228007570804\n", + "After adstock: 16423.450229793027\n", + "After hill transform: 0.0009613025088751298\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,627.39\n", + "Adstocked value: 48,627.73\n", + "Saturated value: 0.3316\n", + "Final response: 47385.9660\n", + "Raw spend: 48627.39242597536\n", + "After adstock: 48627.7257593087\n", + "After hill transform: 0.33158468313333295\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.04\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3571\n", + "Raw spend: 5373.038353784269\n", + "After adstock: 5373.371687117602\n", + "After hill transform: 0.022022259854642786\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,633.93\n", + "Adstocked value: 7,634.11\n", + "Saturated value: 0.3464\n", + "Final response: 9692.0824\n", + "Raw spend: 7633.929356655242\n", + "After adstock: 7634.1058272434775\n", + "After hill transform: 0.3463636278629734\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,422.70\n", + "Adstocked value: 16,423.93\n", + "Saturated value: 0.0010\n", + "Final response: 519.2800\n", + "Raw spend: 16422.703363090146\n", + "After adstock: 16423.92558531237\n", + "After hill transform: 0.0009613858079042726\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,627.70\n", + "Adstocked value: 48,628.04\n", + "Saturated value: 0.3316\n", + "Final response: 47386.0848\n", + "Raw spend: 48627.703300782516\n", + "After adstock: 48628.03663411585\n", + "After hill transform: 0.33158551411658144\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.04\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3574\n", + "Raw spend: 5373.0388517258225\n", + "After adstock: 5373.3721850591555\n", + "After hill transform: 0.02202226510876668\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,633.14\n", + "Adstocked value: 7,633.32\n", + "Saturated value: 0.3463\n", + "Final response: 9690.2705\n", + "Raw spend: 7633.142628502324\n", + "After adstock: 7633.31909909056\n", + "After hill transform: 0.34629887514352575\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,422.79\n", + "Adstocked value: 16,424.02\n", + "Saturated value: 0.0010\n", + "Final response: 519.2885\n", + "Raw spend: 16422.793607900177\n", + "After adstock: 16424.0158301224\n", + "After hill transform: 0.0009614016225155565\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,627.76\n", + "Adstocked value: 48,628.10\n", + "Saturated value: 0.3316\n", + "Final response: 47386.1073\n", + "Raw spend: 48627.76231942598\n", + "After adstock: 48628.095652759315\n", + "After hill transform: 0.33158567187576066\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.04\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3575\n", + "Raw spend: 5373.038946258523\n", + "After adstock: 5373.372279591856\n", + "After hill transform: 0.02202226610624632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,632.99\n", + "Adstocked value: 7,633.17\n", + "Saturated value: 0.3463\n", + "Final response: 9689.9265\n", + "Raw spend: 7632.9932705379815\n", + "After adstock: 7633.169741126217\n", + "After hill transform: 0.34628658192449807\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,422.81\n", + "Adstocked value: 16,424.03\n", + "Saturated value: 0.0010\n", + "Final response: 519.2901\n", + "Raw spend: 16422.810741482142\n", + "After adstock: 16424.032963704365\n", + "After hill transform: 0.0009614046250450316\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,627.77\n", + "Adstocked value: 48,628.11\n", + "Saturated value: 0.3316\n", + "Final response: 47386.1116\n", + "Raw spend: 48627.77352451096\n", + "After adstock: 48628.106857844294\n", + "After hill transform: 0.3315857018273807\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.04\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3575\n", + "Raw spend: 5373.038964206189\n", + "After adstock: 5373.372297539522\n", + "After hill transform: 0.022022266295624517\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,632.96\n", + "Adstocked value: 7,633.14\n", + "Saturated value: 0.3463\n", + "Final response: 9689.8612\n", + "Raw spend: 7632.964913927523\n", + "After adstock: 7633.141384515759\n", + "After hill transform: 0.34628424797049384\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,422.81\n", + "Adstocked value: 16,424.04\n", + "Saturated value: 0.0010\n", + "Final response: 519.2904\n", + "Raw spend: 16422.81399633718\n", + "After adstock: 16424.036218559402\n", + "After hill transform: 0.0009614051954342404\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,627.78\n", + "Adstocked value: 48,628.11\n", + "Saturated value: 0.3316\n", + "Final response: 47386.1124\n", + "Raw spend: 48627.77565313341\n", + "After adstock: 48628.108986466745\n", + "After hill transform: 0.3315857075172691\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.04\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3575\n", + "Raw spend: 5373.038967615696\n", + "After adstock: 5373.372300949029\n", + "After hill transform: 0.02202226633160057\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,632.96\n", + "Adstocked value: 7,633.14\n", + "Saturated value: 0.3463\n", + "Final response: 9689.8488\n", + "Raw spend: 7632.959527041316\n", + "After adstock: 7633.135997629551\n", + "After hill transform: 0.34628380459067837\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,422.81\n", + "Adstocked value: 16,424.04\n", + "Saturated value: 0.0010\n", + "Final response: 519.2905\n", + "Raw spend: 16422.814616212105\n", + "After adstock: 16424.036838434327\n", + "After hill transform: 0.00096140530406275\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,627.78\n", + "Adstocked value: 48,628.11\n", + "Saturated value: 0.3316\n", + "Final response: 47386.1126\n", + "Raw spend: 48627.776058521566\n", + "After adstock: 48628.1093918549\n", + "After hill transform: 0.33158570860088704\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.04\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3575\n", + "Raw spend: 5373.038968265023\n", + "After adstock: 5373.372301598356\n", + "After hill transform: 0.022022266338452064\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,632.96\n", + "Adstocked value: 7,633.13\n", + "Saturated value: 0.3463\n", + "Final response: 9689.8464\n", + "Raw spend: 7632.958501129059\n", + "After adstock: 7633.134971717294\n", + "After hill transform: 0.34628372015065173\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,422.81\n", + "Adstocked value: 16,424.04\n", + "Saturated value: 0.0010\n", + "Final response: 519.2905\n", + "Raw spend: 16422.814725311913\n", + "After adstock: 16424.036947534136\n", + "After hill transform: 0.0009614053231816877\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,627.78\n", + "Adstocked value: 48,628.11\n", + "Saturated value: 0.3316\n", + "Final response: 47386.1126\n", + "Raw spend: 48627.776129871076\n", + "After adstock: 48628.10946320441\n", + "After hill transform: 0.331585708791607\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.04\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3575\n", + "Raw spend: 5373.038968379307\n", + "After adstock: 5373.37230171264\n", + "After hill transform: 0.02202226633965796\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,632.96\n", + "Adstocked value: 7,633.13\n", + "Saturated value: 0.3463\n", + "Final response: 9689.8460\n", + "Raw spend: 7632.9583205654835\n", + "After adstock: 7633.134791153719\n", + "After hill transform: 0.34628370528895835\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,422.81\n", + "Adstocked value: 16,424.04\n", + "Saturated value: 0.0010\n", + "Final response: 519.2905\n", + "Raw spend: 16422.814725326814\n", + "After adstock: 16424.036947549037\n", + "After hill transform: 0.0009614053231842991\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,627.78\n", + "Adstocked value: 48,628.11\n", + "Saturated value: 0.3316\n", + "Final response: 47386.1126\n", + "Raw spend: 48627.776129871076\n", + "After adstock: 48628.10946320441\n", + "After hill transform: 0.331585708791607\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.04\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3575\n", + "Raw spend: 5373.038968379307\n", + "After adstock: 5373.37230171264\n", + "After hill transform: 0.02202226633965796\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,632.96\n", + "Adstocked value: 7,633.13\n", + "Saturated value: 0.3463\n", + "Final response: 9689.8460\n", + "Raw spend: 7632.9583205654835\n", + "After adstock: 7633.134791153719\n", + "After hill transform: 0.34628370528895835\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,422.81\n", + "Adstocked value: 16,424.04\n", + "Saturated value: 0.0010\n", + "Final response: 519.2905\n", + "Raw spend: 16422.814725311913\n", + "After adstock: 16424.036947534136\n", + "After hill transform: 0.0009614053231816877\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,627.78\n", + "Adstocked value: 48,628.11\n", + "Saturated value: 0.3316\n", + "Final response: 47386.1126\n", + "Raw spend: 48627.77612988598\n", + "After adstock: 48628.10946321931\n", + "After hill transform: 0.3315857087916467\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.04\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3575\n", + "Raw spend: 5373.038968379307\n", + "After adstock: 5373.37230171264\n", + "After hill transform: 0.02202226633965796\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,632.96\n", + "Adstocked value: 7,633.13\n", + "Saturated value: 0.3463\n", + "Final response: 9689.8460\n", + "Raw spend: 7632.9583205654835\n", + "After adstock: 7633.134791153719\n", + "After hill transform: 0.34628370528895835\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,422.81\n", + "Adstocked value: 16,424.04\n", + "Saturated value: 0.0010\n", + "Final response: 519.2905\n", + "Raw spend: 16422.814725311913\n", + "After adstock: 16424.036947534136\n", + "After hill transform: 0.0009614053231816877\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,627.78\n", + "Adstocked value: 48,628.11\n", + "Saturated value: 0.3316\n", + "Final response: 47386.1126\n", + "Raw spend: 48627.776129871076\n", + "After adstock: 48628.10946320441\n", + "After hill transform: 0.331585708791607\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.04\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3575\n", + "Raw spend: 5373.0389683942085\n", + "After adstock: 5373.3723017275415\n", + "After hill transform: 0.022022266339815192\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,632.96\n", + "Adstocked value: 7,633.13\n", + "Saturated value: 0.3463\n", + "Final response: 9689.8460\n", + "Raw spend: 7632.9583205654835\n", + "After adstock: 7633.134791153719\n", + "After hill transform: 0.34628370528895835\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,422.81\n", + "Adstocked value: 16,424.04\n", + "Saturated value: 0.0010\n", + "Final response: 519.2905\n", + "Raw spend: 16422.814725311913\n", + "After adstock: 16424.036947534136\n", + "After hill transform: 0.0009614053231816877\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,627.78\n", + "Adstocked value: 48,628.11\n", + "Saturated value: 0.3316\n", + "Final response: 47386.1126\n", + "Raw spend: 48627.776129871076\n", + "After adstock: 48628.10946320441\n", + "After hill transform: 0.331585708791607\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.04\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3575\n", + "Raw spend: 5373.038968379307\n", + "After adstock: 5373.37230171264\n", + "After hill transform: 0.02202226633965796\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,632.96\n", + "Adstocked value: 7,633.13\n", + "Saturated value: 0.3463\n", + "Final response: 9689.8460\n", + "Raw spend: 7632.958320580385\n", + "After adstock: 7633.13479116862\n", + "After hill transform: 0.3462837052901849\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,413.35\n", + "Adstocked value: 16,414.57\n", + "Saturated value: 0.0010\n", + "Final response: 518.3949\n", + "Raw spend: 16413.347165168187\n", + "After adstock: 16414.56938739041\n", + "After hill transform: 0.000959747154837557\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,626.27\n", + "Adstocked value: 48,626.60\n", + "Saturated value: 0.3316\n", + "Final response: 47385.5368\n", + "Raw spend: 48626.26875264864\n", + "After adstock: 48626.60208598198\n", + "After hill transform: 0.3315816794651605\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3544\n", + "Raw spend: 5373.034492026559\n", + "After adstock: 5373.367825359892\n", + "After hill transform: 0.02202221910660549\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,643.94\n", + "Adstocked value: 7,644.11\n", + "Saturated value: 0.3472\n", + "Final response: 9715.1306\n", + "Raw spend: 7643.937734387393\n", + "After adstock: 7644.114204975628\n", + "After hill transform: 0.34718729434901446\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,413.35\n", + "Adstocked value: 16,414.57\n", + "Saturated value: 0.0010\n", + "Final response: 518.3949\n", + "Raw spend: 16413.347165183088\n", + "After adstock: 16414.56938740531\n", + "After hill transform: 0.0009597471548401654\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,626.27\n", + "Adstocked value: 48,626.60\n", + "Saturated value: 0.3316\n", + "Final response: 47385.5368\n", + "Raw spend: 48626.26875264864\n", + "After adstock: 48626.60208598198\n", + "After hill transform: 0.3315816794651605\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3544\n", + "Raw spend: 5373.034492026559\n", + "After adstock: 5373.367825359892\n", + "After hill transform: 0.02202221910660549\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,643.94\n", + "Adstocked value: 7,644.11\n", + "Saturated value: 0.3472\n", + "Final response: 9715.1306\n", + "Raw spend: 7643.937734387393\n", + "After adstock: 7644.114204975628\n", + "After hill transform: 0.34718729434901446\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,413.35\n", + "Adstocked value: 16,414.57\n", + "Saturated value: 0.0010\n", + "Final response: 518.3949\n", + "Raw spend: 16413.347165168187\n", + "After adstock: 16414.56938739041\n", + "After hill transform: 0.000959747154837557\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,626.27\n", + "Adstocked value: 48,626.60\n", + "Saturated value: 0.3316\n", + "Final response: 47385.5368\n", + "Raw spend: 48626.26875266354\n", + "After adstock: 48626.60208599688\n", + "After hill transform: 0.3315816794652003\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3544\n", + "Raw spend: 5373.034492026559\n", + "After adstock: 5373.367825359892\n", + "After hill transform: 0.02202221910660549\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,643.94\n", + "Adstocked value: 7,644.11\n", + "Saturated value: 0.3472\n", + "Final response: 9715.1306\n", + "Raw spend: 7643.937734387393\n", + "After adstock: 7644.114204975628\n", + "After hill transform: 0.34718729434901446\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,413.35\n", + "Adstocked value: 16,414.57\n", + "Saturated value: 0.0010\n", + "Final response: 518.3949\n", + "Raw spend: 16413.347165168187\n", + "After adstock: 16414.56938739041\n", + "After hill transform: 0.000959747154837557\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,626.27\n", + "Adstocked value: 48,626.60\n", + "Saturated value: 0.3316\n", + "Final response: 47385.5368\n", + "Raw spend: 48626.26875264864\n", + "After adstock: 48626.60208598198\n", + "After hill transform: 0.3315816794651605\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3544\n", + "Raw spend: 5373.03449204146\n", + "After adstock: 5373.367825374793\n", + "After hill transform: 0.022022219106762726\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,643.94\n", + "Adstocked value: 7,644.11\n", + "Saturated value: 0.3472\n", + "Final response: 9715.1306\n", + "Raw spend: 7643.937734387393\n", + "After adstock: 7644.114204975628\n", + "After hill transform: 0.34718729434901446\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,413.35\n", + "Adstocked value: 16,414.57\n", + "Saturated value: 0.0010\n", + "Final response: 518.3949\n", + "Raw spend: 16413.347165168187\n", + "After adstock: 16414.56938739041\n", + "After hill transform: 0.000959747154837557\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,626.27\n", + "Adstocked value: 48,626.60\n", + "Saturated value: 0.3316\n", + "Final response: 47385.5368\n", + "Raw spend: 48626.26875264864\n", + "After adstock: 48626.60208598198\n", + "After hill transform: 0.3315816794651605\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3544\n", + "Raw spend: 5373.034492026559\n", + "After adstock: 5373.367825359892\n", + "After hill transform: 0.02202221910660549\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,643.94\n", + "Adstocked value: 7,644.11\n", + "Saturated value: 0.3472\n", + "Final response: 9715.1306\n", + "Raw spend: 7643.937734402294\n", + "After adstock: 7644.114204990529\n", + "After hill transform: 0.3471872943502407\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,359.93\n", + "Adstocked value: 16,361.15\n", + "Saturated value: 0.0010\n", + "Final response: 513.3606\n", + "Raw spend: 16359.928055663528\n", + "After adstock: 16361.15027788575\n", + "After hill transform: 0.0009504268484247148\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,616.35\n", + "Adstocked value: 48,616.69\n", + "Saturated value: 0.3316\n", + "Final response: 47381.7488\n", + "Raw spend: 48616.353663535396\n", + "After adstock: 48616.68699686873\n", + "After hill transform: 0.3315551732290772\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.01\n", + "Adstocked value: 5,373.34\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3353\n", + "Raw spend: 5373.007616761197\n", + "After adstock: 5373.34095009453\n", + "After hill transform: 0.022021935528595927\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,707.30\n", + "Adstocked value: 7,707.48\n", + "Saturated value: 0.3524\n", + "Final response: 9860.9323\n", + "Raw spend: 7707.298808270647\n", + "After adstock: 7707.475278858882\n", + "After hill transform: 0.352397775277744\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,408.01\n", + "Adstocked value: 16,409.23\n", + "Saturated value: 0.0010\n", + "Final response: 517.8900\n", + "Raw spend: 16408.00525421772\n", + "After adstock: 16409.227476439944\n", + "After hill transform: 0.0009588124011846339\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.28\n", + "Adstocked value: 48,625.61\n", + "Saturated value: 0.3316\n", + "Final response: 47385.1580\n", + "Raw spend: 48625.27724373731\n", + "After adstock: 48625.61057707065\n", + "After hill transform: 0.33157902903672515\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3525\n", + "Raw spend: 5373.031804500022\n", + "After adstock: 5373.365137833355\n", + "After hill transform: 0.022022190748707735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,650.27\n", + "Adstocked value: 7,650.45\n", + "Saturated value: 0.3477\n", + "Final response: 9729.7196\n", + "Raw spend: 7650.273841775718\n", + "After adstock: 7650.450312363953\n", + "After hill transform: 0.34770865711769483\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,412.81\n", + "Adstocked value: 16,414.04\n", + "Saturated value: 0.0010\n", + "Final response: 518.3444\n", + "Raw spend: 16412.81297407314\n", + "After adstock: 16414.03519629536\n", + "After hill transform: 0.0009596536522133892\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,626.17\n", + "Adstocked value: 48,626.50\n", + "Saturated value: 0.3316\n", + "Final response: 47385.4989\n", + "Raw spend: 48626.16960175751\n", + "After adstock: 48626.502935090844\n", + "After hill transform: 0.3315814144242684\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3542\n", + "Raw spend: 5373.034223273905\n", + "After adstock: 5373.367556607238\n", + "After hill transform: 0.022022216270814746\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,644.57\n", + "Adstocked value: 7,644.75\n", + "Saturated value: 0.3472\n", + "Final response: 9716.5896\n", + "Raw spend: 7644.571345126225\n", + "After adstock: 7644.747815714461\n", + "After hill transform: 0.3472394335972713\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,412.81\n", + "Adstocked value: 16,414.04\n", + "Saturated value: 0.0010\n", + "Final response: 518.3444\n", + "Raw spend: 16412.81297408804\n", + "After adstock: 16414.035196310262\n", + "After hill transform: 0.0009596536522159974\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,626.17\n", + "Adstocked value: 48,626.50\n", + "Saturated value: 0.3316\n", + "Final response: 47385.4989\n", + "Raw spend: 48626.16960175751\n", + "After adstock: 48626.502935090844\n", + "After hill transform: 0.3315814144242684\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3542\n", + "Raw spend: 5373.034223273905\n", + "After adstock: 5373.367556607238\n", + "After hill transform: 0.022022216270814746\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,644.57\n", + "Adstocked value: 7,644.75\n", + "Saturated value: 0.3472\n", + "Final response: 9716.5896\n", + "Raw spend: 7644.571345126225\n", + "After adstock: 7644.747815714461\n", + "After hill transform: 0.3472394335972713\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,412.81\n", + "Adstocked value: 16,414.04\n", + "Saturated value: 0.0010\n", + "Final response: 518.3444\n", + "Raw spend: 16412.81297407314\n", + "After adstock: 16414.03519629536\n", + "After hill transform: 0.0009596536522133892\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,626.17\n", + "Adstocked value: 48,626.50\n", + "Saturated value: 0.3316\n", + "Final response: 47385.4989\n", + "Raw spend: 48626.16960177241\n", + "After adstock: 48626.502935105746\n", + "After hill transform: 0.3315814144243083\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3542\n", + "Raw spend: 5373.034223273905\n", + "After adstock: 5373.367556607238\n", + "After hill transform: 0.022022216270814746\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,644.57\n", + "Adstocked value: 7,644.75\n", + "Saturated value: 0.3472\n", + "Final response: 9716.5896\n", + "Raw spend: 7644.571345126225\n", + "After adstock: 7644.747815714461\n", + "After hill transform: 0.3472394335972713\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,412.81\n", + "Adstocked value: 16,414.04\n", + "Saturated value: 0.0010\n", + "Final response: 518.3444\n", + "Raw spend: 16412.81297407314\n", + "After adstock: 16414.03519629536\n", + "After hill transform: 0.0009596536522133892\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,626.17\n", + "Adstocked value: 48,626.50\n", + "Saturated value: 0.3316\n", + "Final response: 47385.4989\n", + "Raw spend: 48626.16960175751\n", + "After adstock: 48626.502935090844\n", + "After hill transform: 0.3315814144242684\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3542\n", + "Raw spend: 5373.034223288806\n", + "After adstock: 5373.367556622139\n", + "After hill transform: 0.02202221627097198\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,644.57\n", + "Adstocked value: 7,644.75\n", + "Saturated value: 0.3472\n", + "Final response: 9716.5896\n", + "Raw spend: 7644.571345126225\n", + "After adstock: 7644.747815714461\n", + "After hill transform: 0.3472394335972713\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,412.81\n", + "Adstocked value: 16,414.04\n", + "Saturated value: 0.0010\n", + "Final response: 518.3444\n", + "Raw spend: 16412.81297407314\n", + "After adstock: 16414.03519629536\n", + "After hill transform: 0.0009596536522133892\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,626.17\n", + "Adstocked value: 48,626.50\n", + "Saturated value: 0.3316\n", + "Final response: 47385.4989\n", + "Raw spend: 48626.16960175751\n", + "After adstock: 48626.502935090844\n", + "After hill transform: 0.3315814144242684\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3542\n", + "Raw spend: 5373.034223273905\n", + "After adstock: 5373.367556607238\n", + "After hill transform: 0.022022216270814746\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,644.57\n", + "Adstocked value: 7,644.75\n", + "Saturated value: 0.3472\n", + "Final response: 9716.5896\n", + "Raw spend: 7644.571345141127\n", + "After adstock: 7644.747815729362\n", + "After hill transform: 0.3472394335984975\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,145.83\n", + "Adstocked value: 16,147.05\n", + "Saturated value: 0.0009\n", + "Final response: 493.5101\n", + "Raw spend: 16145.828294966415\n", + "After adstock: 16147.050517188638\n", + "After hill transform: 0.0009136758565997307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,576.63\n", + "Adstocked value: 48,576.96\n", + "Saturated value: 0.3314\n", + "Final response: 47366.5662\n", + "Raw spend: 48576.62883978404\n", + "After adstock: 48576.962173117376\n", + "After hill transform: 0.33144893242065454\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,372.90\n", + "Adstocked value: 5,373.23\n", + "Saturated value: 0.0220\n", + "Final response: 1479.2580\n", + "Raw spend: 5372.898508450421\n", + "After adstock: 5373.231841783754\n", + "After hill transform: 0.022020784279541582\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,961.23\n", + "Adstocked value: 7,961.41\n", + "Saturated value: 0.3732\n", + "Final response: 10442.7744\n", + "Raw spend: 7961.232501029897\n", + "After adstock: 7961.4089716181325\n", + "After hill transform: 0.373190928832268\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,386.11\n", + "Adstocked value: 16,387.34\n", + "Saturated value: 0.0010\n", + "Final response: 515.8244\n", + "Raw spend: 16386.114506162467\n", + "After adstock: 16387.33672838469\n", + "After hill transform: 0.000954988175230805\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,621.22\n", + "Adstocked value: 48,621.55\n", + "Saturated value: 0.3316\n", + "Final response: 47383.6063\n", + "Raw spend: 48621.21552556016\n", + "After adstock: 48621.5488588935\n", + "After hill transform: 0.33156817109877235\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.02\n", + "Adstocked value: 5,373.35\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3445\n", + "Raw spend: 5373.020651791557\n", + "After adstock: 5373.35398512489\n", + "After hill transform: 0.02202207306921904\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,676.24\n", + "Adstocked value: 7,676.41\n", + "Saturated value: 0.3498\n", + "Final response: 9789.4813\n", + "Raw spend: 7676.237460716593\n", + "After adstock: 7676.413931304828\n", + "After hill transform: 0.3498443475521622\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,410.14\n", + "Adstocked value: 16,411.37\n", + "Saturated value: 0.0010\n", + "Final response: 518.0920\n", + "Raw spend: 16410.14312728207\n", + "After adstock: 16411.365349504293\n", + "After hill transform: 0.000959186423949749\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.67\n", + "Adstocked value: 48,626.01\n", + "Saturated value: 0.3316\n", + "Final response: 47385.3096\n", + "Raw spend: 48625.67419413778\n", + "After adstock: 48626.00752747111\n", + "After hill transform: 0.33158009014044104\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3532\n", + "Raw spend: 5373.03286612567\n", + "After adstock: 5373.366199459003\n", + "After hill transform: 0.02202220195063049\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,647.74\n", + "Adstocked value: 7,647.91\n", + "Saturated value: 0.3475\n", + "Final response: 9723.8809\n", + "Raw spend: 7647.737956685262\n", + "After adstock: 7647.9144272734975\n", + "After hill transform: 0.3475000012939444\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,410.14\n", + "Adstocked value: 16,411.37\n", + "Saturated value: 0.0010\n", + "Final response: 518.0920\n", + "Raw spend: 16410.14312729697\n", + "After adstock: 16411.365349519194\n", + "After hill transform: 0.0009591864239523562\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.67\n", + "Adstocked value: 48,626.01\n", + "Saturated value: 0.3316\n", + "Final response: 47385.3096\n", + "Raw spend: 48625.67419413778\n", + "After adstock: 48626.00752747111\n", + "After hill transform: 0.33158009014044104\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3532\n", + "Raw spend: 5373.03286612567\n", + "After adstock: 5373.366199459003\n", + "After hill transform: 0.02202220195063049\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,647.74\n", + "Adstocked value: 7,647.91\n", + "Saturated value: 0.3475\n", + "Final response: 9723.8809\n", + "Raw spend: 7647.737956685262\n", + "After adstock: 7647.9144272734975\n", + "After hill transform: 0.3475000012939444\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,410.14\n", + "Adstocked value: 16,411.37\n", + "Saturated value: 0.0010\n", + "Final response: 518.0920\n", + "Raw spend: 16410.14312728207\n", + "After adstock: 16411.365349504293\n", + "After hill transform: 0.000959186423949749\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.67\n", + "Adstocked value: 48,626.01\n", + "Saturated value: 0.3316\n", + "Final response: 47385.3096\n", + "Raw spend: 48625.67419415268\n", + "After adstock: 48626.007527486014\n", + "After hill transform: 0.3315800901404809\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3532\n", + "Raw spend: 5373.03286612567\n", + "After adstock: 5373.366199459003\n", + "After hill transform: 0.02202220195063049\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,647.74\n", + "Adstocked value: 7,647.91\n", + "Saturated value: 0.3475\n", + "Final response: 9723.8809\n", + "Raw spend: 7647.737956685262\n", + "After adstock: 7647.9144272734975\n", + "After hill transform: 0.3475000012939444\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,410.14\n", + "Adstocked value: 16,411.37\n", + "Saturated value: 0.0010\n", + "Final response: 518.0920\n", + "Raw spend: 16410.14312728207\n", + "After adstock: 16411.365349504293\n", + "After hill transform: 0.000959186423949749\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.67\n", + "Adstocked value: 48,626.01\n", + "Saturated value: 0.3316\n", + "Final response: 47385.3096\n", + "Raw spend: 48625.67419413778\n", + "After adstock: 48626.00752747111\n", + "After hill transform: 0.33158009014044104\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3532\n", + "Raw spend: 5373.032866140571\n", + "After adstock: 5373.366199473904\n", + "After hill transform: 0.02202220195078772\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,647.74\n", + "Adstocked value: 7,647.91\n", + "Saturated value: 0.3475\n", + "Final response: 9723.8809\n", + "Raw spend: 7647.737956685262\n", + "After adstock: 7647.9144272734975\n", + "After hill transform: 0.3475000012939444\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,410.14\n", + "Adstocked value: 16,411.37\n", + "Saturated value: 0.0010\n", + "Final response: 518.0920\n", + "Raw spend: 16410.14312728207\n", + "After adstock: 16411.365349504293\n", + "After hill transform: 0.000959186423949749\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.67\n", + "Adstocked value: 48,626.01\n", + "Saturated value: 0.3316\n", + "Final response: 47385.3096\n", + "Raw spend: 48625.67419413778\n", + "After adstock: 48626.00752747111\n", + "After hill transform: 0.33158009014044104\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3532\n", + "Raw spend: 5373.03286612567\n", + "After adstock: 5373.366199459003\n", + "After hill transform: 0.02202220195063049\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,647.74\n", + "Adstocked value: 7,647.91\n", + "Saturated value: 0.3475\n", + "Final response: 9723.8809\n", + "Raw spend: 7647.7379567001635\n", + "After adstock: 7647.914427288399\n", + "After hill transform: 0.3475000012951705\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,075.52\n", + "Adstocked value: 15,076.74\n", + "Saturated value: 0.0007\n", + "Final response: 401.8959\n", + "Raw spend: 15075.521355786095\n", + "After adstock: 15076.743578008318\n", + "After hill transform: 0.0007440630540336138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,378.08\n", + "Adstocked value: 48,378.42\n", + "Saturated value: 0.3309\n", + "Final response: 47290.5337\n", + "Raw spend: 48378.08386108882\n", + "After adstock: 48378.41719442215\n", + "After hill transform: 0.3309168930501187\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,372.35\n", + "Adstocked value: 5,372.69\n", + "Saturated value: 0.0220\n", + "Final response: 1478.8716\n", + "Raw spend: 5372.353388260068\n", + "After adstock: 5372.686721593401\n", + "After hill transform: 0.022015033011305765\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 9,230.63\n", + "Adstocked value: 9,230.81\n", + "Saturated value: 0.4730\n", + "Final response: 13236.6580\n", + "Raw spend: 9230.6295390958\n", + "After adstock: 9230.806009684036\n", + "After hill transform: 0.4730352765936007\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,276.68\n", + "Adstocked value: 16,277.90\n", + "Saturated value: 0.0009\n", + "Final response: 505.5804\n", + "Raw spend: 16276.680950132473\n", + "After adstock: 16277.903172354696\n", + "After hill transform: 0.0009360226087977517\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,600.92\n", + "Adstocked value: 48,601.25\n", + "Saturated value: 0.3315\n", + "Final response: 47375.8495\n", + "Raw spend: 48600.91516083288\n", + "After adstock: 48601.24849416622\n", + "After hill transform: 0.3315138924875784\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,372.96\n", + "Adstocked value: 5,373.30\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3050\n", + "Raw spend: 5372.964918339109\n", + "After adstock: 5373.298251672442\n", + "After hill transform: 0.022021484994824474\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,806.03\n", + "Adstocked value: 7,806.20\n", + "Saturated value: 0.3605\n", + "Final response: 10087.6752\n", + "Raw spend: 7806.027114926316\n", + "After adstock: 7806.203585514551\n", + "After hill transform: 0.3605008327175912\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,396.80\n", + "Adstocked value: 16,398.02\n", + "Saturated value: 0.0010\n", + "Final response: 516.8317\n", + "Raw spend: 16396.79690956711\n", + "After adstock: 16398.019131789333\n", + "After hill transform: 0.000956853078574476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,623.20\n", + "Adstocked value: 48,623.53\n", + "Saturated value: 0.3316\n", + "Final response: 47384.3638\n", + "Raw spend: 48623.19829080729\n", + "After adstock: 48623.531624140625\n", + "After hill transform: 0.3315734715924078\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.36\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3484\n", + "Raw spend: 5373.026071347014\n", + "After adstock: 5373.359404680347\n", + "After hill transform: 0.02202213025443115\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,663.57\n", + "Adstocked value: 7,663.74\n", + "Saturated value: 0.3488\n", + "Final response: 9760.3208\n", + "Raw spend: 7663.566872509367\n", + "After adstock: 7663.7433430976025\n", + "After hill transform: 0.34880224768735824\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,408.81\n", + "Adstocked value: 16,410.03\n", + "Saturated value: 0.0010\n", + "Final response: 517.9659\n", + "Raw spend: 16408.808505510573\n", + "After adstock: 16410.030727732796\n", + "After hill transform: 0.0009589529193250862\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.43\n", + "Adstocked value: 48,625.76\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2150\n", + "Raw spend: 48625.42660380473\n", + "After adstock: 48625.759937138064\n", + "After hill transform: 0.33157942829780696\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3527\n", + "Raw spend: 5373.032186647804\n", + "After adstock: 5373.365519981137\n", + "After hill transform: 0.022022194781004367\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,649.32\n", + "Adstocked value: 7,649.50\n", + "Saturated value: 0.3476\n", + "Final response: 9727.5254\n", + "Raw spend: 7649.320848267673\n", + "After adstock: 7649.497318855908\n", + "After hill transform: 0.3476302448604185\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,410.01\n", + "Adstocked value: 16,411.23\n", + "Saturated value: 0.0010\n", + "Final response: 518.0794\n", + "Raw spend: 16410.00966510492\n", + "After adstock: 16411.231887327143\n", + "After hill transform: 0.0009591630717859628\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.65\n", + "Adstocked value: 48,625.98\n", + "Saturated value: 0.3316\n", + "Final response: 47385.3002\n", + "Raw spend: 48625.649435104475\n", + "After adstock: 48625.98276843781\n", + "After hill transform: 0.3315800239562993\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3532\n", + "Raw spend: 5373.032798177884\n", + "After adstock: 5373.366131511217\n", + "After hill transform: 0.02202220123366782\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,647.90\n", + "Adstocked value: 7,648.07\n", + "Saturated value: 0.3475\n", + "Final response: 9724.2453\n", + "Raw spend: 7647.8962458435035\n", + "After adstock: 7648.072716431739\n", + "After hill transform: 0.34751302583711996\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,410.01\n", + "Adstocked value: 16,411.23\n", + "Saturated value: 0.0010\n", + "Final response: 518.0794\n", + "Raw spend: 16410.009665119822\n", + "After adstock: 16411.231887342045\n", + "After hill transform: 0.0009591630717885701\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.65\n", + "Adstocked value: 48,625.98\n", + "Saturated value: 0.3316\n", + "Final response: 47385.3002\n", + "Raw spend: 48625.649435104475\n", + "After adstock: 48625.98276843781\n", + "After hill transform: 0.3315800239562993\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3532\n", + "Raw spend: 5373.032798177884\n", + "After adstock: 5373.366131511217\n", + "After hill transform: 0.02202220123366782\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,647.90\n", + "Adstocked value: 7,648.07\n", + "Saturated value: 0.3475\n", + "Final response: 9724.2453\n", + "Raw spend: 7647.8962458435035\n", + "After adstock: 7648.072716431739\n", + "After hill transform: 0.34751302583711996\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,410.01\n", + "Adstocked value: 16,411.23\n", + "Saturated value: 0.0010\n", + "Final response: 518.0794\n", + "Raw spend: 16410.00966510492\n", + "After adstock: 16411.231887327143\n", + "After hill transform: 0.0009591630717859628\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.65\n", + "Adstocked value: 48,625.98\n", + "Saturated value: 0.3316\n", + "Final response: 47385.3002\n", + "Raw spend: 48625.649435119376\n", + "After adstock: 48625.98276845271\n", + "After hill transform: 0.3315800239563392\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3532\n", + "Raw spend: 5373.032798177884\n", + "After adstock: 5373.366131511217\n", + "After hill transform: 0.02202220123366782\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,647.90\n", + "Adstocked value: 7,648.07\n", + "Saturated value: 0.3475\n", + "Final response: 9724.2453\n", + "Raw spend: 7647.8962458435035\n", + "After adstock: 7648.072716431739\n", + "After hill transform: 0.34751302583711996\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,410.01\n", + "Adstocked value: 16,411.23\n", + "Saturated value: 0.0010\n", + "Final response: 518.0794\n", + "Raw spend: 16410.00966510492\n", + "After adstock: 16411.231887327143\n", + "After hill transform: 0.0009591630717859628\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.65\n", + "Adstocked value: 48,625.98\n", + "Saturated value: 0.3316\n", + "Final response: 47385.3002\n", + "Raw spend: 48625.649435104475\n", + "After adstock: 48625.98276843781\n", + "After hill transform: 0.3315800239562993\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3532\n", + "Raw spend: 5373.032798192785\n", + "After adstock: 5373.366131526118\n", + "After hill transform: 0.022022201233825055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,647.90\n", + "Adstocked value: 7,648.07\n", + "Saturated value: 0.3475\n", + "Final response: 9724.2453\n", + "Raw spend: 7647.8962458435035\n", + "After adstock: 7648.072716431739\n", + "After hill transform: 0.34751302583711996\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,410.01\n", + "Adstocked value: 16,411.23\n", + "Saturated value: 0.0010\n", + "Final response: 518.0794\n", + "Raw spend: 16410.00966510492\n", + "After adstock: 16411.231887327143\n", + "After hill transform: 0.0009591630717859628\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.65\n", + "Adstocked value: 48,625.98\n", + "Saturated value: 0.3316\n", + "Final response: 47385.3002\n", + "Raw spend: 48625.649435104475\n", + "After adstock: 48625.98276843781\n", + "After hill transform: 0.3315800239562993\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3532\n", + "Raw spend: 5373.032798177884\n", + "After adstock: 5373.366131511217\n", + "After hill transform: 0.02202220123366782\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,647.90\n", + "Adstocked value: 7,648.07\n", + "Saturated value: 0.3475\n", + "Final response: 9724.2453\n", + "Raw spend: 7647.896245858405\n", + "After adstock: 7648.07271644664\n", + "After hill transform: 0.34751302583834603\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,109.55\n", + "Adstocked value: 12,110.77\n", + "Saturated value: 0.0004\n", + "Final response: 208.5373\n", + "Raw spend: 12109.546198394919\n", + "After adstock: 12110.768420617142\n", + "After hill transform: 0.0003860822355088479\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 47,828.33\n", + "Adstocked value: 47,828.67\n", + "Saturated value: 0.3294\n", + "Final response: 47078.6951\n", + "Raw spend: 47828.33318799202\n", + "After adstock: 47828.66652132536\n", + "After hill transform: 0.32943454606996253\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,370.85\n", + "Adstocked value: 5,371.18\n", + "Saturated value: 0.0220\n", + "Final response: 1477.8033\n", + "Raw spend: 5370.845509446344\n", + "After adstock: 5371.178842779677\n", + "After hill transform: 0.021999128807090408\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.863248397434\n", + "After adstock: 12748.03971898567\n", + "After hill transform: 0.6874038368912276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,979.96\n", + "Adstocked value: 15,981.19\n", + "Saturated value: 0.0009\n", + "Final response: 478.4876\n", + "Raw spend: 15979.96331843392\n", + "After adstock: 15981.185540656143\n", + "After hill transform: 0.0008858634600319719\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,545.92\n", + "Adstocked value: 48,546.25\n", + "Saturated value: 0.3314\n", + "Final response: 47354.8218\n", + "Raw spend: 48545.91781039323\n", + "After adstock: 48546.251143726564\n", + "After hill transform: 0.3313667504867121\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,372.81\n", + "Adstocked value: 5,373.15\n", + "Saturated value: 0.0220\n", + "Final response: 1479.1981\n", + "Raw spend: 5372.81406930473\n", + "After adstock: 5373.147402638063\n", + "After hill transform: 0.02201989334987094\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,157.89\n", + "Adstocked value: 8,158.07\n", + "Saturated value: 0.3892\n", + "Final response: 10889.7326\n", + "Raw spend: 8157.892946098897\n", + "After adstock: 8158.069416687132\n", + "After hill transform: 0.3891637655939053\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,367.01\n", + "Adstocked value: 16,368.23\n", + "Saturated value: 0.0010\n", + "Final response: 514.0257\n", + "Raw spend: 16367.00503043782\n", + "After adstock: 16368.227252660043\n", + "After hill transform: 0.0009516581301487176\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,617.68\n", + "Adstocked value: 48,618.01\n", + "Saturated value: 0.3316\n", + "Final response: 47382.2541\n", + "Raw spend: 48617.67627263335\n", + "After adstock: 48618.00960596668\n", + "After hill transform: 0.3315587092411495\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.01\n", + "Adstocked value: 5,373.34\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3377\n", + "Raw spend: 5373.010925290569\n", + "After adstock: 5373.344258623902\n", + "After hill transform: 0.022021970438876468\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,698.90\n", + "Adstocked value: 7,699.07\n", + "Saturated value: 0.3517\n", + "Final response: 9841.6079\n", + "Raw spend: 7698.895915869043\n", + "After adstock: 7699.072386457278\n", + "After hill transform: 0.35170718516035515\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,405.71\n", + "Adstocked value: 16,406.93\n", + "Saturated value: 0.0010\n", + "Final response: 517.6731\n", + "Raw spend: 16405.709201638212\n", + "After adstock: 16406.931423860435\n", + "After hill transform: 0.0009584108128069549\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,624.85\n", + "Adstocked value: 48,625.19\n", + "Saturated value: 0.3316\n", + "Final response: 47384.9956\n", + "Raw spend: 48624.852118857365\n", + "After adstock: 48625.1854521907\n", + "After hill transform: 0.33157789261099224\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.36\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3516\n", + "Raw spend: 5373.030610889152\n", + "After adstock: 5373.363944222485\n", + "After hill transform: 0.02202217815412456\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,653.00\n", + "Adstocked value: 7,653.17\n", + "Saturated value: 0.3479\n", + "Final response: 9735.9873\n", + "Raw spend: 7652.9962128460575\n", + "After adstock: 7653.172683434293\n", + "After hill transform: 0.34793264533475665\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.58\n", + "Adstocked value: 16,410.80\n", + "Saturated value: 0.0010\n", + "Final response: 518.0387\n", + "Raw spend: 16409.57961875825\n", + "After adstock: 16410.80184098047\n", + "After hill transform: 0.0009590878282249044\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.57\n", + "Adstocked value: 48,625.90\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2697\n", + "Raw spend: 48625.56970347976\n", + "After adstock: 48625.9030368131\n", + "After hill transform: 0.33157981082303056\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3530\n", + "Raw spend: 5373.032579449011\n", + "After adstock: 5373.365912782344\n", + "After hill transform: 0.02202219892571286\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.41\n", + "Adstocked value: 7,648.58\n", + "Saturated value: 0.3476\n", + "Final response: 9725.4196\n", + "Raw spend: 7648.406242543759\n", + "After adstock: 7648.582713131994\n", + "After hill transform: 0.3475549897311024\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.58\n", + "Adstocked value: 16,410.80\n", + "Saturated value: 0.0010\n", + "Final response: 518.0387\n", + "Raw spend: 16409.57961877315\n", + "After adstock: 16410.801840995373\n", + "After hill transform: 0.0009590878282275115\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.57\n", + "Adstocked value: 48,625.90\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2697\n", + "Raw spend: 48625.56970347976\n", + "After adstock: 48625.9030368131\n", + "After hill transform: 0.33157981082303056\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3530\n", + "Raw spend: 5373.032579449011\n", + "After adstock: 5373.365912782344\n", + "After hill transform: 0.02202219892571286\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.41\n", + "Adstocked value: 7,648.58\n", + "Saturated value: 0.3476\n", + "Final response: 9725.4196\n", + "Raw spend: 7648.406242543759\n", + "After adstock: 7648.582713131994\n", + "After hill transform: 0.3475549897311024\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.58\n", + "Adstocked value: 16,410.80\n", + "Saturated value: 0.0010\n", + "Final response: 518.0387\n", + "Raw spend: 16409.57961875825\n", + "After adstock: 16410.80184098047\n", + "After hill transform: 0.0009590878282249044\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.57\n", + "Adstocked value: 48,625.90\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2697\n", + "Raw spend: 48625.569703494664\n", + "After adstock: 48625.903036828\n", + "After hill transform: 0.3315798108230705\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3530\n", + "Raw spend: 5373.032579449011\n", + "After adstock: 5373.365912782344\n", + "After hill transform: 0.02202219892571286\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.41\n", + "Adstocked value: 7,648.58\n", + "Saturated value: 0.3476\n", + "Final response: 9725.4196\n", + "Raw spend: 7648.406242543759\n", + "After adstock: 7648.582713131994\n", + "After hill transform: 0.3475549897311024\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.58\n", + "Adstocked value: 16,410.80\n", + "Saturated value: 0.0010\n", + "Final response: 518.0387\n", + "Raw spend: 16409.57961875825\n", + "After adstock: 16410.80184098047\n", + "After hill transform: 0.0009590878282249044\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.57\n", + "Adstocked value: 48,625.90\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2697\n", + "Raw spend: 48625.56970347976\n", + "After adstock: 48625.9030368131\n", + "After hill transform: 0.33157981082303056\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3530\n", + "Raw spend: 5373.032579463912\n", + "After adstock: 5373.365912797245\n", + "After hill transform: 0.02202219892587009\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.41\n", + "Adstocked value: 7,648.58\n", + "Saturated value: 0.3476\n", + "Final response: 9725.4196\n", + "Raw spend: 7648.406242543759\n", + "After adstock: 7648.582713131994\n", + "After hill transform: 0.3475549897311024\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.58\n", + "Adstocked value: 16,410.80\n", + "Saturated value: 0.0010\n", + "Final response: 518.0387\n", + "Raw spend: 16409.57961875825\n", + "After adstock: 16410.80184098047\n", + "After hill transform: 0.0009590878282249044\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.57\n", + "Adstocked value: 48,625.90\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2697\n", + "Raw spend: 48625.56970347976\n", + "After adstock: 48625.9030368131\n", + "After hill transform: 0.33157981082303056\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3530\n", + "Raw spend: 5373.032579449011\n", + "After adstock: 5373.365912782344\n", + "After hill transform: 0.02202219892571286\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.41\n", + "Adstocked value: 7,648.58\n", + "Saturated value: 0.3476\n", + "Final response: 9725.4196\n", + "Raw spend: 7648.40624255866\n", + "After adstock: 7648.582713146895\n", + "After hill transform: 0.3475549897323285\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,109.49\n", + "Adstocked value: 12,110.71\n", + "Saturated value: 0.0004\n", + "Final response: 208.5343\n", + "Raw spend: 12109.488427816588\n", + "After adstock: 12110.71065003881\n", + "After hill transform: 0.0003860767188521117\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 47,828.37\n", + "Adstocked value: 47,828.71\n", + "Saturated value: 0.3294\n", + "Final response: 47078.7102\n", + "Raw spend: 47828.37215859702\n", + "After adstock: 47828.705491930355\n", + "After hill transform: 0.3294346516325453\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,370.86\n", + "Adstocked value: 5,371.20\n", + "Saturated value: 0.0220\n", + "Final response: 1477.8166\n", + "Raw spend: 5370.864310082921\n", + "After adstock: 5371.197643416254\n", + "After hill transform: 0.02199932706328116\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.863247734253\n", + "After adstock: 12748.039718322489\n", + "After hill transform: 0.6874038368602031\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,979.57\n", + "Adstocked value: 15,980.79\n", + "Saturated value: 0.0009\n", + "Final response: 478.4523\n", + "Raw spend: 15979.570499664083\n", + "After adstock: 15980.792721886306\n", + "After hill transform: 0.0008857982693687179\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,545.85\n", + "Adstocked value: 48,546.18\n", + "Saturated value: 0.3314\n", + "Final response: 47354.7958\n", + "Raw spend: 48545.84994899149\n", + "After adstock: 48546.183282324826\n", + "After hill transform: 0.33136656884515003\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,372.82\n", + "Adstocked value: 5,373.15\n", + "Saturated value: 0.0220\n", + "Final response: 1479.1993\n", + "Raw spend: 5372.815752512402\n", + "After adstock: 5373.149085845735\n", + "After hill transform: 0.02201991110943174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,158.35\n", + "Adstocked value: 8,158.53\n", + "Saturated value: 0.3892\n", + "Final response: 10890.7713\n", + "Raw spend: 8158.3519430628085\n", + "After adstock: 8158.528413651044\n", + "After hill transform: 0.38920088445286455\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,366.58\n", + "Adstocked value: 16,367.80\n", + "Saturated value: 0.0010\n", + "Final response: 513.9856\n", + "Raw spend: 16366.578706848832\n", + "After adstock: 16367.800929071054\n", + "After hill transform: 0.0009515839265751342\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,617.60\n", + "Adstocked value: 48,617.93\n", + "Saturated value: 0.3316\n", + "Final response: 47382.2241\n", + "Raw spend: 48617.59772803094\n", + "After adstock: 48617.931061364274\n", + "After hill transform: 0.33155849925332204\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.01\n", + "Adstocked value: 5,373.34\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3376\n", + "Raw spend: 5373.01089675535\n", + "After adstock: 5373.344230088683\n", + "After hill transform: 0.022021970137784095\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,699.40\n", + "Adstocked value: 7,699.58\n", + "Saturated value: 0.3517\n", + "Final response: 9842.7692\n", + "Raw spend: 7699.400812595663\n", + "After adstock: 7699.5772831838985\n", + "After hill transform: 0.3517486837938414\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,405.28\n", + "Adstocked value: 16,406.50\n", + "Saturated value: 0.0010\n", + "Final response: 517.6325\n", + "Raw spend: 16405.27952756731\n", + "After adstock: 16406.50174978953\n", + "After hill transform: 0.0009583356735954956\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,624.77\n", + "Adstocked value: 48,625.11\n", + "Saturated value: 0.3316\n", + "Final response: 47384.9652\n", + "Raw spend: 48624.77250593488\n", + "After adstock: 48625.10583926822\n", + "After hill transform: 0.3315776797922304\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.36\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3515\n", + "Raw spend: 5373.030411179645\n", + "After adstock: 5373.363744512978\n", + "After hill transform: 0.022022176046856978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,653.51\n", + "Adstocked value: 7,653.68\n", + "Saturated value: 0.3480\n", + "Final response: 9737.1602\n", + "Raw spend: 7653.505699548949\n", + "After adstock: 7653.682170137185\n", + "After hill transform: 0.3479745629375214\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.15\n", + "Adstocked value: 16,410.37\n", + "Saturated value: 0.0010\n", + "Final response: 517.9981\n", + "Raw spend: 16409.149609639157\n", + "After adstock: 16410.37183186138\n", + "After hill transform: 0.0009590125951023187\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.49\n", + "Adstocked value: 48,625.82\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2393\n", + "Raw spend: 48625.489983725274\n", + "After adstock: 48625.82331705861\n", + "After hill transform: 0.33157959772121215\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3528\n", + "Raw spend: 5373.032362622074\n", + "After adstock: 5373.365695955407\n", + "After hill transform: 0.022022196637826643\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.92\n", + "Adstocked value: 7,649.09\n", + "Saturated value: 0.3476\n", + "Final response: 9726.5937\n", + "Raw spend: 7648.916188244278\n", + "After adstock: 7649.092658832513\n", + "After hill transform: 0.347596948998355\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.54\n", + "Adstocked value: 16,410.76\n", + "Saturated value: 0.0010\n", + "Final response: 518.0347\n", + "Raw spend: 16409.53661784634\n", + "After adstock: 16410.758840068564\n", + "After hill transform: 0.0009590803047360345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.56\n", + "Adstocked value: 48,625.90\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2667\n", + "Raw spend: 48625.56173150431\n", + "After adstock: 48625.89506483765\n", + "After hill transform: 0.3315797895128614\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3530\n", + "Raw spend: 5373.032557766317\n", + "After adstock: 5373.36589109965\n", + "After hill transform: 0.02202219869692423\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.46\n", + "Adstocked value: 7,648.63\n", + "Saturated value: 0.3476\n", + "Final response: 9725.5370\n", + "Raw spend: 7648.457237113811\n", + "After adstock: 7648.633707702046\n", + "After hill transform: 0.347559185677202\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.54\n", + "Adstocked value: 16,410.76\n", + "Saturated value: 0.0010\n", + "Final response: 518.0347\n", + "Raw spend: 16409.536617861242\n", + "After adstock: 16410.758840083465\n", + "After hill transform: 0.0009590803047386417\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.56\n", + "Adstocked value: 48,625.90\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2667\n", + "Raw spend: 48625.56173150431\n", + "After adstock: 48625.89506483765\n", + "After hill transform: 0.3315797895128614\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3530\n", + "Raw spend: 5373.032557766317\n", + "After adstock: 5373.36589109965\n", + "After hill transform: 0.02202219869692423\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.46\n", + "Adstocked value: 7,648.63\n", + "Saturated value: 0.3476\n", + "Final response: 9725.5370\n", + "Raw spend: 7648.457237113811\n", + "After adstock: 7648.633707702046\n", + "After hill transform: 0.347559185677202\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.54\n", + "Adstocked value: 16,410.76\n", + "Saturated value: 0.0010\n", + "Final response: 518.0347\n", + "Raw spend: 16409.53661784634\n", + "After adstock: 16410.758840068564\n", + "After hill transform: 0.0009590803047360345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.56\n", + "Adstocked value: 48,625.90\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2667\n", + "Raw spend: 48625.561731519214\n", + "After adstock: 48625.89506485255\n", + "After hill transform: 0.3315797895129012\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3530\n", + "Raw spend: 5373.032557766317\n", + "After adstock: 5373.36589109965\n", + "After hill transform: 0.02202219869692423\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.46\n", + "Adstocked value: 7,648.63\n", + "Saturated value: 0.3476\n", + "Final response: 9725.5370\n", + "Raw spend: 7648.457237113811\n", + "After adstock: 7648.633707702046\n", + "After hill transform: 0.347559185677202\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.54\n", + "Adstocked value: 16,410.76\n", + "Saturated value: 0.0010\n", + "Final response: 518.0347\n", + "Raw spend: 16409.53661784634\n", + "After adstock: 16410.758840068564\n", + "After hill transform: 0.0009590803047360345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.56\n", + "Adstocked value: 48,625.90\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2667\n", + "Raw spend: 48625.56173150431\n", + "After adstock: 48625.89506483765\n", + "After hill transform: 0.3315797895128614\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3530\n", + "Raw spend: 5373.032557781218\n", + "After adstock: 5373.365891114551\n", + "After hill transform: 0.02202219869708146\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.46\n", + "Adstocked value: 7,648.63\n", + "Saturated value: 0.3476\n", + "Final response: 9725.5370\n", + "Raw spend: 7648.457237113811\n", + "After adstock: 7648.633707702046\n", + "After hill transform: 0.347559185677202\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.54\n", + "Adstocked value: 16,410.76\n", + "Saturated value: 0.0010\n", + "Final response: 518.0347\n", + "Raw spend: 16409.53661784634\n", + "After adstock: 16410.758840068564\n", + "After hill transform: 0.0009590803047360345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.56\n", + "Adstocked value: 48,625.90\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2667\n", + "Raw spend: 48625.56173150431\n", + "After adstock: 48625.89506483765\n", + "After hill transform: 0.3315797895128614\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3530\n", + "Raw spend: 5373.032557766317\n", + "After adstock: 5373.36589109965\n", + "After hill transform: 0.02202219869692423\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.46\n", + "Adstocked value: 7,648.63\n", + "Saturated value: 0.3476\n", + "Final response: 9725.5370\n", + "Raw spend: 7648.457237128712\n", + "After adstock: 7648.633707716947\n", + "After hill transform: 0.34755918567842814\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,183.77\n", + "Adstocked value: 16,184.99\n", + "Saturated value: 0.0009\n", + "Final response: 496.9898\n", + "Raw spend: 16183.768539185317\n", + "After adstock: 16184.99076140754\n", + "After hill transform: 0.0009201182686921007\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,583.14\n", + "Adstocked value: 48,583.48\n", + "Saturated value: 0.3315\n", + "Final response: 47369.0566\n", + "Raw spend: 48583.14312911735\n", + "After adstock: 48583.476462450686\n", + "After hill transform: 0.3314663591344972\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,372.93\n", + "Adstocked value: 5,373.26\n", + "Saturated value: 0.0220\n", + "Final response: 1479.2774\n", + "Raw spend: 5372.925982857395\n", + "After adstock: 5373.259316190728\n", + "After hill transform: 0.02202107417057213\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,916.75\n", + "Adstocked value: 7,916.93\n", + "Saturated value: 0.3696\n", + "Final response: 10341.1924\n", + "Raw spend: 7916.750493070716\n", + "After adstock: 7916.9269636589515\n", + "After hill transform: 0.36956071398949036\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,386.96\n", + "Adstocked value: 16,388.18\n", + "Saturated value: 0.0010\n", + "Final response: 515.9040\n", + "Raw spend: 16386.95980998024\n", + "After adstock: 16388.18203220246\n", + "After hill transform: 0.0009551356578021566\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,621.32\n", + "Adstocked value: 48,621.65\n", + "Saturated value: 0.3316\n", + "Final response: 47383.6462\n", + "Raw spend: 48621.319871265616\n", + "After adstock: 48621.65320459895\n", + "After hill transform: 0.33156845004874963\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.02\n", + "Adstocked value: 5,373.36\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3454\n", + "Raw spend: 5373.021900275425\n", + "After adstock: 5373.355233608758\n", + "After hill transform: 0.02202208624276682\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,675.29\n", + "Adstocked value: 7,675.46\n", + "Saturated value: 0.3498\n", + "Final response: 9787.2931\n", + "Raw spend: 7675.286562709502\n", + "After adstock: 7675.463033297737\n", + "After hill transform: 0.34976615021822993\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,407.28\n", + "Adstocked value: 16,408.50\n", + "Saturated value: 0.0010\n", + "Final response: 517.8214\n", + "Raw spend: 16407.27893705973\n", + "After adstock: 16408.501159281954\n", + "After hill transform: 0.0009586853534378945\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.14\n", + "Adstocked value: 48,625.47\n", + "Saturated value: 0.3316\n", + "Final response: 47385.1046\n", + "Raw spend: 48625.137545480444\n", + "After adstock: 48625.47087881378\n", + "After hill transform: 0.3315786556021709\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.36\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3522\n", + "Raw spend: 5373.031492017228\n", + "After adstock: 5373.364825350561\n", + "After hill transform: 0.02202218745149326\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,651.14\n", + "Adstocked value: 7,651.32\n", + "Saturated value: 0.3478\n", + "Final response: 9731.7141\n", + "Raw spend: 7651.14016967338\n", + "After adstock: 7651.316640261615\n", + "After hill transform: 0.3477799372221459\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.31\n", + "Adstocked value: 16,410.53\n", + "Saturated value: 0.0010\n", + "Final response: 518.0133\n", + "Raw spend: 16409.31084976768\n", + "After adstock: 16410.533071989903\n", + "After hill transform: 0.0009590408047380021\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.85\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2505\n", + "Raw spend: 48625.519312901924\n", + "After adstock: 48625.85264623526\n", + "After hill transform: 0.3315796761221495\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032451191408\n", + "After adstock: 5373.365784524741\n", + "After hill transform: 0.022022197572380976\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.73\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1547\n", + "Raw spend: 7648.725530369768\n", + "After adstock: 7648.902000958004\n", + "After hill transform: 0.3475812613692646\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.51\n", + "Adstocked value: 16,410.74\n", + "Saturated value: 0.0010\n", + "Final response: 518.0325\n", + "Raw spend: 16409.514041038474\n", + "After adstock: 16410.736263260696\n", + "After hill transform: 0.0009590763546875469\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.56\n", + "Adstocked value: 48,625.89\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2650\n", + "Raw spend: 48625.557489644074\n", + "After adstock: 48625.89082297741\n", + "After hill transform: 0.33157977817379375\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3530\n", + "Raw spend: 5373.032547108826\n", + "After adstock: 5373.365880442159\n", + "After hill transform: 0.0220221985844699\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.48\n", + "Adstocked value: 7,648.66\n", + "Saturated value: 0.3476\n", + "Final response: 9725.5988\n", + "Raw spend: 7648.484066439407\n", + "After adstock: 7648.660537027642\n", + "After hill transform: 0.3475613932517706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.51\n", + "Adstocked value: 16,410.74\n", + "Saturated value: 0.0010\n", + "Final response: 518.0325\n", + "Raw spend: 16409.514041053375\n", + "After adstock: 16410.736263275598\n", + "After hill transform: 0.0009590763546901539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.56\n", + "Adstocked value: 48,625.89\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2650\n", + "Raw spend: 48625.557489644074\n", + "After adstock: 48625.89082297741\n", + "After hill transform: 0.33157977817379375\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3530\n", + "Raw spend: 5373.032547108826\n", + "After adstock: 5373.365880442159\n", + "After hill transform: 0.0220221985844699\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.48\n", + "Adstocked value: 7,648.66\n", + "Saturated value: 0.3476\n", + "Final response: 9725.5988\n", + "Raw spend: 7648.484066439407\n", + "After adstock: 7648.660537027642\n", + "After hill transform: 0.3475613932517706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.51\n", + "Adstocked value: 16,410.74\n", + "Saturated value: 0.0010\n", + "Final response: 518.0325\n", + "Raw spend: 16409.514041038474\n", + "After adstock: 16410.736263260696\n", + "After hill transform: 0.0009590763546875469\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.56\n", + "Adstocked value: 48,625.89\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2650\n", + "Raw spend: 48625.557489658975\n", + "After adstock: 48625.89082299231\n", + "After hill transform: 0.3315797781738336\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3530\n", + "Raw spend: 5373.032547108826\n", + "After adstock: 5373.365880442159\n", + "After hill transform: 0.0220221985844699\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.48\n", + "Adstocked value: 7,648.66\n", + "Saturated value: 0.3476\n", + "Final response: 9725.5988\n", + "Raw spend: 7648.484066439407\n", + "After adstock: 7648.660537027642\n", + "After hill transform: 0.3475613932517706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.51\n", + "Adstocked value: 16,410.74\n", + "Saturated value: 0.0010\n", + "Final response: 518.0325\n", + "Raw spend: 16409.514041038474\n", + "After adstock: 16410.736263260696\n", + "After hill transform: 0.0009590763546875469\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.56\n", + "Adstocked value: 48,625.89\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2650\n", + "Raw spend: 48625.557489644074\n", + "After adstock: 48625.89082297741\n", + "After hill transform: 0.33157977817379375\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3530\n", + "Raw spend: 5373.032547123727\n", + "After adstock: 5373.3658804570605\n", + "After hill transform: 0.022022198584627135\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.48\n", + "Adstocked value: 7,648.66\n", + "Saturated value: 0.3476\n", + "Final response: 9725.5988\n", + "Raw spend: 7648.484066439407\n", + "After adstock: 7648.660537027642\n", + "After hill transform: 0.3475613932517706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.51\n", + "Adstocked value: 16,410.74\n", + "Saturated value: 0.0010\n", + "Final response: 518.0325\n", + "Raw spend: 16409.514041038474\n", + "After adstock: 16410.736263260696\n", + "After hill transform: 0.0009590763546875469\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.56\n", + "Adstocked value: 48,625.89\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2650\n", + "Raw spend: 48625.557489644074\n", + "After adstock: 48625.89082297741\n", + "After hill transform: 0.33157977817379375\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3530\n", + "Raw spend: 5373.032547108826\n", + "After adstock: 5373.365880442159\n", + "After hill transform: 0.0220221985844699\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.48\n", + "Adstocked value: 7,648.66\n", + "Saturated value: 0.3476\n", + "Final response: 9725.5988\n", + "Raw spend: 7648.484066454308\n", + "After adstock: 7648.660537042543\n", + "After hill transform: 0.34756139325299673\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,758.83\n", + "Adstocked value: 15,760.06\n", + "Saturated value: 0.0008\n", + "Final response: 458.9370\n", + "Raw spend: 15758.83305038268\n", + "After adstock: 15760.055272604903\n", + "After hill transform: 0.000849667946613531\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,506.75\n", + "Adstocked value: 48,507.08\n", + "Saturated value: 0.3313\n", + "Final response: 47339.8352\n", + "Raw spend: 48506.75139483494\n", + "After adstock: 48507.08472816827\n", + "After hill transform: 0.33126188162286113\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,372.70\n", + "Adstocked value: 5,373.03\n", + "Saturated value: 0.0220\n", + "Final response: 1479.1173\n", + "Raw spend: 5372.700002046165\n", + "After adstock: 5373.033335379498\n", + "After hill transform: 0.022018689843401933\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,418.30\n", + "Adstocked value: 8,418.48\n", + "Saturated value: 0.4101\n", + "Final response: 11475.1055\n", + "Raw spend: 8418.303696967001\n", + "After adstock: 8418.480167555237\n", + "After hill transform: 0.41008309557269534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,344.45\n", + "Adstocked value: 16,345.67\n", + "Saturated value: 0.0009\n", + "Final response: 511.9077\n", + "Raw spend: 16344.445941972894\n", + "After adstock: 16345.668164195116\n", + "After hill transform: 0.0009477369003865691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,613.68\n", + "Adstocked value: 48,614.01\n", + "Saturated value: 0.3315\n", + "Final response: 47380.7261\n", + "Raw spend: 48613.67688016316\n", + "After adstock: 48614.0102134965\n", + "After hill transform: 0.331548016578832\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.00\n", + "Adstocked value: 5,373.33\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3294\n", + "Raw spend: 5372.99929260256\n", + "After adstock: 5373.332625935893\n", + "After hill transform: 0.022021847695542746\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,725.47\n", + "Adstocked value: 7,725.64\n", + "Saturated value: 0.3539\n", + "Final response: 9902.6988\n", + "Raw spend: 7725.466029492166\n", + "After adstock: 7725.642500080401\n", + "After hill transform: 0.35389037633052256\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,403.01\n", + "Adstocked value: 16,404.23\n", + "Saturated value: 0.0010\n", + "Final response: 517.4179\n", + "Raw spend: 16403.007231131916\n", + "After adstock: 16404.22945335414\n", + "After hill transform: 0.0009579383711161086\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,624.37\n", + "Adstocked value: 48,624.70\n", + "Saturated value: 0.3316\n", + "Final response: 47384.8112\n", + "Raw spend: 48624.36942869598\n", + "After adstock: 48624.702762029316\n", + "After hill transform: 0.331576602294534\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.36\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3506\n", + "Raw spend: 5373.029221658199\n", + "After adstock: 5373.362554991532\n", + "After hill transform: 0.022022163495428976\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,656.18\n", + "Adstocked value: 7,656.36\n", + "Saturated value: 0.3482\n", + "Final response: 9743.3221\n", + "Raw spend: 7656.182262744683\n", + "After adstock: 7656.358733332918\n", + "After hill transform: 0.3481947678192042\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,408.86\n", + "Adstocked value: 16,410.09\n", + "Saturated value: 0.0010\n", + "Final response: 517.9711\n", + "Raw spend: 16408.863360047817\n", + "After adstock: 16410.08558227004\n", + "After hill transform: 0.0009589625158970142\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.44\n", + "Adstocked value: 48,625.77\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2197\n", + "Raw spend: 48625.43868354926\n", + "After adstock: 48625.7720168826\n", + "After hill transform: 0.33157946058866977\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3527\n", + "Raw spend: 5373.032214563764\n", + "After adstock: 5373.365547897097\n", + "After hill transform: 0.02202219507556433\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,649.25\n", + "Adstocked value: 7,649.43\n", + "Saturated value: 0.3476\n", + "Final response: 9727.3712\n", + "Raw spend: 7649.253886069934\n", + "After adstock: 7649.430356658169\n", + "After hill transform: 0.34762473515749936\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.45\n", + "Adstocked value: 16,410.67\n", + "Saturated value: 0.0010\n", + "Final response: 518.0264\n", + "Raw spend: 16409.448972939408\n", + "After adstock: 16410.67119516163\n", + "After hill transform: 0.0009590649704041077\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.55\n", + "Adstocked value: 48,625.88\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2605\n", + "Raw spend: 48625.54560903459\n", + "After adstock: 48625.878942367926\n", + "After hill transform: 0.33157974641530935\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3530\n", + "Raw spend: 5373.03251385432\n", + "After adstock: 5373.365847187653\n", + "After hill transform: 0.022022198233579336\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.56\n", + "Adstocked value: 7,648.74\n", + "Saturated value: 0.3476\n", + "Final response: 9725.7760\n", + "Raw spend: 7648.56104840246\n", + "After adstock: 7648.737518990695\n", + "After hill transform: 0.34756772748651765\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.45\n", + "Adstocked value: 16,410.67\n", + "Saturated value: 0.0010\n", + "Final response: 518.0264\n", + "Raw spend: 16409.44897295431\n", + "After adstock: 16410.671195176532\n", + "After hill transform: 0.0009590649704067149\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.55\n", + "Adstocked value: 48,625.88\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2605\n", + "Raw spend: 48625.54560903459\n", + "After adstock: 48625.878942367926\n", + "After hill transform: 0.33157974641530935\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3530\n", + "Raw spend: 5373.03251385432\n", + "After adstock: 5373.365847187653\n", + "After hill transform: 0.022022198233579336\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.56\n", + "Adstocked value: 7,648.74\n", + "Saturated value: 0.3476\n", + "Final response: 9725.7760\n", + "Raw spend: 7648.56104840246\n", + "After adstock: 7648.737518990695\n", + "After hill transform: 0.34756772748651765\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.45\n", + "Adstocked value: 16,410.67\n", + "Saturated value: 0.0010\n", + "Final response: 518.0264\n", + "Raw spend: 16409.448972939408\n", + "After adstock: 16410.67119516163\n", + "After hill transform: 0.0009590649704041077\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.55\n", + "Adstocked value: 48,625.88\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2605\n", + "Raw spend: 48625.54560904949\n", + "After adstock: 48625.87894238283\n", + "After hill transform: 0.3315797464153492\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3530\n", + "Raw spend: 5373.03251385432\n", + "After adstock: 5373.365847187653\n", + "After hill transform: 0.022022198233579336\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.56\n", + "Adstocked value: 7,648.74\n", + "Saturated value: 0.3476\n", + "Final response: 9725.7760\n", + "Raw spend: 7648.56104840246\n", + "After adstock: 7648.737518990695\n", + "After hill transform: 0.34756772748651765\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.45\n", + "Adstocked value: 16,410.67\n", + "Saturated value: 0.0010\n", + "Final response: 518.0264\n", + "Raw spend: 16409.448972939408\n", + "After adstock: 16410.67119516163\n", + "After hill transform: 0.0009590649704041077\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.55\n", + "Adstocked value: 48,625.88\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2605\n", + "Raw spend: 48625.54560903459\n", + "After adstock: 48625.878942367926\n", + "After hill transform: 0.33157974641530935\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3530\n", + "Raw spend: 5373.0325138692215\n", + "After adstock: 5373.3658472025545\n", + "After hill transform: 0.022022198233736565\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.56\n", + "Adstocked value: 7,648.74\n", + "Saturated value: 0.3476\n", + "Final response: 9725.7760\n", + "Raw spend: 7648.56104840246\n", + "After adstock: 7648.737518990695\n", + "After hill transform: 0.34756772748651765\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.45\n", + "Adstocked value: 16,410.67\n", + "Saturated value: 0.0010\n", + "Final response: 518.0264\n", + "Raw spend: 16409.448972939408\n", + "After adstock: 16410.67119516163\n", + "After hill transform: 0.0009590649704041077\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.55\n", + "Adstocked value: 48,625.88\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2605\n", + "Raw spend: 48625.54560903459\n", + "After adstock: 48625.878942367926\n", + "After hill transform: 0.33157974641530935\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3530\n", + "Raw spend: 5373.03251385432\n", + "After adstock: 5373.365847187653\n", + "After hill transform: 0.022022198233579336\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.56\n", + "Adstocked value: 7,648.74\n", + "Saturated value: 0.3476\n", + "Final response: 9725.7760\n", + "Raw spend: 7648.561048417361\n", + "After adstock: 7648.737519005596\n", + "After hill transform: 0.3475677274877437\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,155.42\n", + "Adstocked value: 13,156.64\n", + "Saturated value: 0.0005\n", + "Final response: 267.2606\n", + "Raw spend: 13155.421858447791\n", + "After adstock: 13156.644080670014\n", + "After hill transform: 0.0004948015811761149\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,031.43\n", + "Adstocked value: 48,031.77\n", + "Saturated value: 0.3300\n", + "Final response: 47157.1828\n", + "Raw spend: 48031.43314540343\n", + "After adstock: 48031.76647873677\n", + "After hill transform: 0.3299837659761402\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,371.28\n", + "Adstocked value: 5,371.62\n", + "Saturated value: 0.0220\n", + "Final response: 1478.1139\n", + "Raw spend: 5371.283996338536\n", + "After adstock: 5371.617329671869\n", + "After hill transform: 0.02200375300648475\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 11,498.45\n", + "Adstocked value: 11,498.63\n", + "Saturated value: 0.6229\n", + "Final response: 17429.2820\n", + "Raw spend: 11498.449144041004\n", + "After adstock: 11498.62561462924\n", + "After hill transform: 0.6228660769755067\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,084.05\n", + "Adstocked value: 16,085.27\n", + "Saturated value: 0.0009\n", + "Final response: 487.8783\n", + "Raw spend: 16084.046261490246\n", + "After adstock: 16085.268483712469\n", + "After hill transform: 0.0009032493303992835\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,566.13\n", + "Adstocked value: 48,566.47\n", + "Saturated value: 0.3314\n", + "Final response: 47362.5536\n", + "Raw spend: 48566.13436267147\n", + "After adstock: 48566.46769600481\n", + "After hill transform: 0.3314208541560334\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,372.86\n", + "Adstocked value: 5,373.19\n", + "Saturated value: 0.0220\n", + "Final response: 1479.2290\n", + "Raw spend: 5372.857662102742\n", + "After adstock: 5373.190995436075\n", + "After hill transform: 0.02202035330115269\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,033.55\n", + "Adstocked value: 8,033.73\n", + "Saturated value: 0.3791\n", + "Final response: 10607.5603\n", + "Raw spend: 8033.549857966314\n", + "After adstock: 8033.72632855455\n", + "After hill transform: 0.37907984123262944\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,376.91\n", + "Adstocked value: 16,378.13\n", + "Saturated value: 0.0010\n", + "Final response: 514.9574\n", + "Raw spend: 16376.908701794491\n", + "After adstock: 16378.130924016714\n", + "After hill transform: 0.0009533829926829602\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,619.60\n", + "Adstocked value: 48,619.94\n", + "Saturated value: 0.3316\n", + "Final response: 47382.9908\n", + "Raw spend: 48619.60448439828\n", + "After adstock: 48619.93781773162\n", + "After hill transform: 0.3315638642012821\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.02\n", + "Adstocked value: 5,373.35\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3406\n", + "Raw spend: 5373.015028679162\n", + "After adstock: 5373.348362012495\n", + "After hill transform: 0.022022013736239354\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,687.06\n", + "Adstocked value: 7,687.24\n", + "Saturated value: 0.3507\n", + "Final response: 9814.3821\n", + "Raw spend: 7687.059929358846\n", + "After adstock: 7687.236399947081\n", + "After hill transform: 0.3507342213311381\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,406.19\n", + "Adstocked value: 16,407.42\n", + "Saturated value: 0.0010\n", + "Final response: 517.7189\n", + "Raw spend: 16406.19494582492\n", + "After adstock: 16407.41716804714\n", + "After hill transform: 0.0009584957619924124\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,624.95\n", + "Adstocked value: 48,625.28\n", + "Saturated value: 0.3316\n", + "Final response: 47385.0336\n", + "Raw spend: 48624.95149657096\n", + "After adstock: 48625.284829904296\n", + "After hill transform: 0.33157815826398007\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.36\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3517\n", + "Raw spend: 5373.0307653368045\n", + "After adstock: 5373.3640986701375\n", + "After hill transform: 0.022022179783804365\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,652.41\n", + "Adstocked value: 7,652.59\n", + "Saturated value: 0.3479\n", + "Final response: 9734.6398\n", + "Raw spend: 7652.410936498099\n", + "After adstock: 7652.587407086334\n", + "After hill transform: 0.3478844916638326\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.12\n", + "Adstocked value: 16,410.35\n", + "Saturated value: 0.0010\n", + "Final response: 517.9956\n", + "Raw spend: 16409.12357022796\n", + "After adstock: 16410.34579245018\n", + "After hill transform: 0.0009590080394500419\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.49\n", + "Adstocked value: 48,625.82\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2378\n", + "Raw spend: 48625.486197788225\n", + "After adstock: 48625.81953112156\n", + "After hill transform: 0.33157958760087713\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3528\n", + "Raw spend: 5373.032339002569\n", + "After adstock: 5373.365672335902\n", + "After hill transform: 0.022022196388601426\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.95\n", + "Adstocked value: 7,649.12\n", + "Saturated value: 0.3476\n", + "Final response: 9726.6624\n", + "Raw spend: 7648.946037212024\n", + "After adstock: 7649.122507800259\n", + "After hill transform: 0.34759940501280673\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.42\n", + "Adstocked value: 16,410.64\n", + "Saturated value: 0.0010\n", + "Final response: 518.0233\n", + "Raw spend: 16409.416432668262\n", + "After adstock: 16410.638654890485\n", + "After hill transform: 0.0009590592772075654\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.54\n", + "Adstocked value: 48,625.87\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2582\n", + "Raw spend: 48625.53966790996\n", + "After adstock: 48625.87300124329\n", + "After hill transform: 0.3315797305338732\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.0324963691455\n", + "After adstock: 5373.365829702479\n", + "After hill transform: 0.022022198049081544\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.60\n", + "Adstocked value: 7,648.78\n", + "Saturated value: 0.3476\n", + "Final response: 9725.8647\n", + "Raw spend: 7648.5995472834165\n", + "After adstock: 7648.776017871652\n", + "After hill transform: 0.3475708952501926\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.42\n", + "Adstocked value: 16,410.64\n", + "Saturated value: 0.0010\n", + "Final response: 518.0233\n", + "Raw spend: 16409.416432683163\n", + "After adstock: 16410.638654905386\n", + "After hill transform: 0.0009590592772101726\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.54\n", + "Adstocked value: 48,625.87\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2582\n", + "Raw spend: 48625.53966790996\n", + "After adstock: 48625.87300124329\n", + "After hill transform: 0.3315797305338732\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.0324963691455\n", + "After adstock: 5373.365829702479\n", + "After hill transform: 0.022022198049081544\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.60\n", + "Adstocked value: 7,648.78\n", + "Saturated value: 0.3476\n", + "Final response: 9725.8647\n", + "Raw spend: 7648.5995472834165\n", + "After adstock: 7648.776017871652\n", + "After hill transform: 0.3475708952501926\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.42\n", + "Adstocked value: 16,410.64\n", + "Saturated value: 0.0010\n", + "Final response: 518.0233\n", + "Raw spend: 16409.416432668262\n", + "After adstock: 16410.638654890485\n", + "After hill transform: 0.0009590592772075654\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.54\n", + "Adstocked value: 48,625.87\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2582\n", + "Raw spend: 48625.53966792486\n", + "After adstock: 48625.873001258195\n", + "After hill transform: 0.331579730533913\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.0324963691455\n", + "After adstock: 5373.365829702479\n", + "After hill transform: 0.022022198049081544\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.60\n", + "Adstocked value: 7,648.78\n", + "Saturated value: 0.3476\n", + "Final response: 9725.8647\n", + "Raw spend: 7648.5995472834165\n", + "After adstock: 7648.776017871652\n", + "After hill transform: 0.3475708952501926\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.42\n", + "Adstocked value: 16,410.64\n", + "Saturated value: 0.0010\n", + "Final response: 518.0233\n", + "Raw spend: 16409.416432668262\n", + "After adstock: 16410.638654890485\n", + "After hill transform: 0.0009590592772075654\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.54\n", + "Adstocked value: 48,625.87\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2582\n", + "Raw spend: 48625.53966790996\n", + "After adstock: 48625.87300124329\n", + "After hill transform: 0.3315797305338732\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032496384047\n", + "After adstock: 5373.36582971738\n", + "After hill transform: 0.022022198049238776\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.60\n", + "Adstocked value: 7,648.78\n", + "Saturated value: 0.3476\n", + "Final response: 9725.8647\n", + "Raw spend: 7648.5995472834165\n", + "After adstock: 7648.776017871652\n", + "After hill transform: 0.3475708952501926\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.42\n", + "Adstocked value: 16,410.64\n", + "Saturated value: 0.0010\n", + "Final response: 518.0233\n", + "Raw spend: 16409.416432668262\n", + "After adstock: 16410.638654890485\n", + "After hill transform: 0.0009590592772075654\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.54\n", + "Adstocked value: 48,625.87\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2582\n", + "Raw spend: 48625.53966790996\n", + "After adstock: 48625.87300124329\n", + "After hill transform: 0.3315797305338732\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.0324963691455\n", + "After adstock: 5373.365829702479\n", + "After hill transform: 0.022022198049081544\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.60\n", + "Adstocked value: 7,648.78\n", + "Saturated value: 0.3476\n", + "Final response: 9725.8647\n", + "Raw spend: 7648.599547298318\n", + "After adstock: 7648.776017886553\n", + "After hill transform: 0.3475708952514187\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,199.15\n", + "Adstocked value: 16,200.38\n", + "Saturated value: 0.0009\n", + "Final response: 498.4055\n", + "Raw spend: 16199.153112911603\n", + "After adstock: 16200.375335133826\n", + "After hill transform: 0.0009227392184182521\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,585.72\n", + "Adstocked value: 48,586.05\n", + "Saturated value: 0.3315\n", + "Final response: 47370.0401\n", + "Raw spend: 48585.715761167135\n", + "After adstock: 48586.04909450047\n", + "After hill transform: 0.3314732407997773\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,372.93\n", + "Adstocked value: 5,373.27\n", + "Saturated value: 0.0220\n", + "Final response: 1479.2830\n", + "Raw spend: 5372.933849791894\n", + "After adstock: 5373.267183125227\n", + "After hill transform: 0.022021157177463814\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,898.79\n", + "Adstocked value: 7,898.96\n", + "Saturated value: 0.3681\n", + "Final response: 10300.1208\n", + "Raw spend: 7898.7854203601355\n", + "After adstock: 7898.961890948371\n", + "After hill transform: 0.36809295119556007\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,388.39\n", + "Adstocked value: 16,389.61\n", + "Saturated value: 0.0010\n", + "Final response: 516.0388\n", + "Raw spend: 16388.390100692595\n", + "After adstock: 16389.612322914818\n", + "After hill transform: 0.0009553852392031678\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,621.56\n", + "Adstocked value: 48,621.89\n", + "Saturated value: 0.3316\n", + "Final response: 47383.7369\n", + "Raw spend: 48621.557277235675\n", + "After adstock: 48621.89061056901\n", + "After hill transform: 0.33156908471026164\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.02\n", + "Adstocked value: 5,373.36\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3459\n", + "Raw spend: 5373.02263171142\n", + "After adstock: 5373.355965044753\n", + "After hill transform: 0.022022093960615628\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,673.62\n", + "Adstocked value: 7,673.79\n", + "Saturated value: 0.3496\n", + "Final response: 9783.4537\n", + "Raw spend: 7673.618134591088\n", + "After adstock: 7673.794605179323\n", + "After hill transform: 0.3496289427312331\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,407.31\n", + "Adstocked value: 16,408.54\n", + "Saturated value: 0.0010\n", + "Final response: 517.8246\n", + "Raw spend: 16407.313799470696\n", + "After adstock: 16408.53602169292\n", + "After hill transform: 0.0009586914513317987\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.14\n", + "Adstocked value: 48,625.47\n", + "Saturated value: 0.3316\n", + "Final response: 47385.1061\n", + "Raw spend: 48625.14142884253\n", + "After adstock: 48625.474762175865\n", + "After hill transform: 0.33157866598299623\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.36\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3522\n", + "Raw spend: 5373.031509903373\n", + "After adstock: 5373.364843236706\n", + "After hill transform: 0.022022187640221912\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,651.10\n", + "Adstocked value: 7,651.28\n", + "Saturated value: 0.3478\n", + "Final response: 9731.6249\n", + "Raw spend: 7651.101406014183\n", + "After adstock: 7651.2778766024185\n", + "After hill transform: 0.3477767478356188\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.21\n", + "Adstocked value: 16,410.43\n", + "Saturated value: 0.0010\n", + "Final response: 518.0035\n", + "Raw spend: 16409.206169348505\n", + "After adstock: 16410.428391570727\n", + "After hill transform: 0.0009590224903974817\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.50\n", + "Adstocked value: 48,625.83\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2430\n", + "Raw spend: 48625.499844003214\n", + "After adstock: 48625.83317733655\n", + "After hill transform: 0.33157962407910024\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032397722568\n", + "After adstock: 5373.365731055901\n", + "After hill transform: 0.022022197008195445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.85\n", + "Adstocked value: 7,649.03\n", + "Saturated value: 0.3476\n", + "Final response: 9726.4407\n", + "Raw spend: 7648.849733156493\n", + "After adstock: 7649.026203744728\n", + "After hill transform: 0.34759148097628967\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.40\n", + "Adstocked value: 16,410.62\n", + "Saturated value: 0.0010\n", + "Final response: 518.0213\n", + "Raw spend: 16409.395406336287\n", + "After adstock: 16410.61762855851\n", + "After hill transform: 0.0009590555984843303\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.54\n", + "Adstocked value: 48,625.87\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2567\n", + "Raw spend: 48625.53568551928\n", + "After adstock: 48625.869018852616\n", + "After hill transform: 0.331579719888399\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032486504488\n", + "After adstock: 5373.365819837821\n", + "After hill transform: 0.02202219794499293\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.62\n", + "Adstocked value: 7,648.80\n", + "Saturated value: 0.3476\n", + "Final response: 9725.9223\n", + "Raw spend: 7648.624565870724\n", + "After adstock: 7648.801036458959\n", + "After hill transform: 0.347572953827467\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.40\n", + "Adstocked value: 16,410.62\n", + "Saturated value: 0.0010\n", + "Final response: 518.0213\n", + "Raw spend: 16409.39540635119\n", + "After adstock: 16410.61762857341\n", + "After hill transform: 0.0009590555984869374\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.54\n", + "Adstocked value: 48,625.87\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2567\n", + "Raw spend: 48625.53568551928\n", + "After adstock: 48625.869018852616\n", + "After hill transform: 0.331579719888399\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032486504488\n", + "After adstock: 5373.365819837821\n", + "After hill transform: 0.02202219794499293\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.62\n", + "Adstocked value: 7,648.80\n", + "Saturated value: 0.3476\n", + "Final response: 9725.9223\n", + "Raw spend: 7648.624565870724\n", + "After adstock: 7648.801036458959\n", + "After hill transform: 0.347572953827467\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.40\n", + "Adstocked value: 16,410.62\n", + "Saturated value: 0.0010\n", + "Final response: 518.0213\n", + "Raw spend: 16409.395406336287\n", + "After adstock: 16410.61762855851\n", + "After hill transform: 0.0009590555984843303\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.54\n", + "Adstocked value: 48,625.87\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2567\n", + "Raw spend: 48625.53568553418\n", + "After adstock: 48625.86901886752\n", + "After hill transform: 0.3315797198884389\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032486504488\n", + "After adstock: 5373.365819837821\n", + "After hill transform: 0.02202219794499293\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.62\n", + "Adstocked value: 7,648.80\n", + "Saturated value: 0.3476\n", + "Final response: 9725.9223\n", + "Raw spend: 7648.624565870724\n", + "After adstock: 7648.801036458959\n", + "After hill transform: 0.347572953827467\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.40\n", + "Adstocked value: 16,410.62\n", + "Saturated value: 0.0010\n", + "Final response: 518.0213\n", + "Raw spend: 16409.395406336287\n", + "After adstock: 16410.61762855851\n", + "After hill transform: 0.0009590555984843303\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.54\n", + "Adstocked value: 48,625.87\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2567\n", + "Raw spend: 48625.53568551928\n", + "After adstock: 48625.869018852616\n", + "After hill transform: 0.331579719888399\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032486519389\n", + "After adstock: 5373.365819852722\n", + "After hill transform: 0.02202219794515016\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.62\n", + "Adstocked value: 7,648.80\n", + "Saturated value: 0.3476\n", + "Final response: 9725.9223\n", + "Raw spend: 7648.624565870724\n", + "After adstock: 7648.801036458959\n", + "After hill transform: 0.347572953827467\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.40\n", + "Adstocked value: 16,410.62\n", + "Saturated value: 0.0010\n", + "Final response: 518.0213\n", + "Raw spend: 16409.395406336287\n", + "After adstock: 16410.61762855851\n", + "After hill transform: 0.0009590555984843303\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.54\n", + "Adstocked value: 48,625.87\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2567\n", + "Raw spend: 48625.53568551928\n", + "After adstock: 48625.869018852616\n", + "After hill transform: 0.331579719888399\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032486504488\n", + "After adstock: 5373.365819837821\n", + "After hill transform: 0.02202219794499293\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.62\n", + "Adstocked value: 7,648.80\n", + "Saturated value: 0.3476\n", + "Final response: 9725.9223\n", + "Raw spend: 7648.624565885625\n", + "After adstock: 7648.80103647386\n", + "After hill transform: 0.3475729538286931\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,805.14\n", + "Adstocked value: 15,806.36\n", + "Saturated value: 0.0009\n", + "Final response: 462.9860\n", + "Raw spend: 15805.13663658096\n", + "After adstock: 15806.358858803183\n", + "After hill transform: 0.0008571640883869119\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,514.42\n", + "Adstocked value: 48,514.75\n", + "Saturated value: 0.3313\n", + "Final response: 47342.7692\n", + "Raw spend: 48514.41728320962\n", + "After adstock: 48514.75061654296\n", + "After hill transform: 0.3312824125373964\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,372.67\n", + "Adstocked value: 5,373.00\n", + "Saturated value: 0.0220\n", + "Final response: 1479.0926\n", + "Raw spend: 5372.665170921068\n", + "After adstock: 5372.998504254401\n", + "After hill transform: 0.022018322353168546\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,364.37\n", + "Adstocked value: 8,364.55\n", + "Saturated value: 0.4058\n", + "Final response: 11354.5495\n", + "Raw spend: 8364.369053519125\n", + "After adstock: 8364.545524107361\n", + "After hill transform: 0.40577481536672527\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,348.97\n", + "Adstocked value: 16,350.19\n", + "Saturated value: 0.0009\n", + "Final response: 512.3319\n", + "Raw spend: 16348.969529360755\n", + "After adstock: 16350.191751582977\n", + "After hill transform: 0.0009485223292225699\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,614.42\n", + "Adstocked value: 48,614.76\n", + "Saturated value: 0.3316\n", + "Final response: 47381.0115\n", + "Raw spend: 48614.423845288315\n", + "After adstock: 48614.75717862165\n", + "After hill transform: 0.3315500136972168\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.00\n", + "Adstocked value: 5,373.33\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3269\n", + "Raw spend: 5372.995754946146\n", + "After adstock: 5373.329088279479\n", + "After hill transform: 0.02202181036772893\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,720.20\n", + "Adstocked value: 7,720.38\n", + "Saturated value: 0.3535\n", + "Final response: 9890.5918\n", + "Raw spend: 7720.199014635564\n", + "After adstock: 7720.375485223799\n", + "After hill transform: 0.35345771061938186\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,403.35\n", + "Adstocked value: 16,404.58\n", + "Saturated value: 0.0010\n", + "Final response: 517.4505\n", + "Raw spend: 16403.352818638734\n", + "After adstock: 16404.575040860957\n", + "After hill transform: 0.0009579987887269665\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,624.42\n", + "Adstocked value: 48,624.76\n", + "Saturated value: 0.3316\n", + "Final response: 47384.8322\n", + "Raw spend: 48624.424501496185\n", + "After adstock: 48624.75783482952\n", + "After hill transform: 0.33157674951442145\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.36\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3503\n", + "Raw spend: 5373.028813348654\n", + "After adstock: 5373.362146681987\n", + "After hill transform: 0.022022159187085714\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,655.78\n", + "Adstocked value: 7,655.96\n", + "Saturated value: 0.3482\n", + "Final response: 9742.4007\n", + "Raw spend: 7655.782010747208\n", + "After adstock: 7655.958481335443\n", + "After hill transform: 0.34816183925324395\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,408.79\n", + "Adstocked value: 16,410.01\n", + "Saturated value: 0.0010\n", + "Final response: 517.9642\n", + "Raw spend: 16408.79114756653\n", + "After adstock: 16410.013369788754\n", + "After hill transform: 0.0009589498826386567\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.42\n", + "Adstocked value: 48,625.76\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2143\n", + "Raw spend: 48625.42456711697\n", + "After adstock: 48625.757900450306\n", + "After hill transform: 0.3315794228534524\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3527\n", + "Raw spend: 5373.032119188904\n", + "After adstock: 5373.365452522237\n", + "After hill transform: 0.0220221940692004\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,649.34\n", + "Adstocked value: 7,649.52\n", + "Saturated value: 0.3476\n", + "Final response: 9727.5702\n", + "Raw spend: 7649.340310358372\n", + "After adstock: 7649.5167809466075\n", + "After hill transform: 0.3476318462153342\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.33\n", + "Adstocked value: 16,410.56\n", + "Saturated value: 0.0010\n", + "Final response: 518.0156\n", + "Raw spend: 16409.334980459313\n", + "After adstock: 16410.557202681535\n", + "After hill transform: 0.0009590450265510222\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2525\n", + "Raw spend: 48625.52457367905\n", + "After adstock: 48625.85790701239\n", + "After hill transform: 0.3315796901849289\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032449772929\n", + "After adstock: 5373.365783106262\n", + "After hill transform: 0.022022197557413654\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.70\n", + "Adstocked value: 7,648.87\n", + "Saturated value: 0.3476\n", + "Final response: 9726.0871\n", + "Raw spend: 7648.696140319489\n", + "After adstock: 7648.872610907724\n", + "After hill transform: 0.347578843104453\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.33\n", + "Adstocked value: 16,410.56\n", + "Saturated value: 0.0010\n", + "Final response: 518.0156\n", + "Raw spend: 16409.334980474214\n", + "After adstock: 16410.557202696436\n", + "After hill transform: 0.0009590450265536293\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2525\n", + "Raw spend: 48625.52457367905\n", + "After adstock: 48625.85790701239\n", + "After hill transform: 0.3315796901849289\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032449772929\n", + "After adstock: 5373.365783106262\n", + "After hill transform: 0.022022197557413654\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.70\n", + "Adstocked value: 7,648.87\n", + "Saturated value: 0.3476\n", + "Final response: 9726.0871\n", + "Raw spend: 7648.696140319489\n", + "After adstock: 7648.872610907724\n", + "After hill transform: 0.347578843104453\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.33\n", + "Adstocked value: 16,410.56\n", + "Saturated value: 0.0010\n", + "Final response: 518.0156\n", + "Raw spend: 16409.334980459313\n", + "After adstock: 16410.557202681535\n", + "After hill transform: 0.0009590450265510222\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2525\n", + "Raw spend: 48625.524573693954\n", + "After adstock: 48625.85790702729\n", + "After hill transform: 0.3315796901849687\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032449772929\n", + "After adstock: 5373.365783106262\n", + "After hill transform: 0.022022197557413654\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.70\n", + "Adstocked value: 7,648.87\n", + "Saturated value: 0.3476\n", + "Final response: 9726.0871\n", + "Raw spend: 7648.696140319489\n", + "After adstock: 7648.872610907724\n", + "After hill transform: 0.347578843104453\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.33\n", + "Adstocked value: 16,410.56\n", + "Saturated value: 0.0010\n", + "Final response: 518.0156\n", + "Raw spend: 16409.334980459313\n", + "After adstock: 16410.557202681535\n", + "After hill transform: 0.0009590450265510222\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2525\n", + "Raw spend: 48625.52457367905\n", + "After adstock: 48625.85790701239\n", + "After hill transform: 0.3315796901849289\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.03244978783\n", + "After adstock: 5373.365783121163\n", + "After hill transform: 0.02202219755757089\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.70\n", + "Adstocked value: 7,648.87\n", + "Saturated value: 0.3476\n", + "Final response: 9726.0871\n", + "Raw spend: 7648.696140319489\n", + "After adstock: 7648.872610907724\n", + "After hill transform: 0.347578843104453\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.33\n", + "Adstocked value: 16,410.56\n", + "Saturated value: 0.0010\n", + "Final response: 518.0156\n", + "Raw spend: 16409.334980459313\n", + "After adstock: 16410.557202681535\n", + "After hill transform: 0.0009590450265510222\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2525\n", + "Raw spend: 48625.52457367905\n", + "After adstock: 48625.85790701239\n", + "After hill transform: 0.3315796901849289\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032449772929\n", + "After adstock: 5373.365783106262\n", + "After hill transform: 0.022022197557413654\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.70\n", + "Adstocked value: 7,648.87\n", + "Saturated value: 0.3476\n", + "Final response: 9726.0871\n", + "Raw spend: 7648.69614033439\n", + "After adstock: 7648.872610922625\n", + "After hill transform: 0.347578843105679\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,349.32\n", + "Adstocked value: 13,350.55\n", + "Saturated value: 0.0005\n", + "Final response: 279.2322\n", + "Raw spend: 13349.323980922665\n", + "After adstock: 13350.546203144888\n", + "After hill transform: 0.0005169656199434778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,057.38\n", + "Adstocked value: 48,057.71\n", + "Saturated value: 0.3301\n", + "Final response: 47167.1900\n", + "Raw spend: 48057.37796146171\n", + "After adstock: 48057.711294795045\n", + "After hill transform: 0.33005379160370646\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,371.26\n", + "Adstocked value: 5,371.59\n", + "Saturated value: 0.0220\n", + "Final response: 1478.0964\n", + "Raw spend: 5371.2593506226995\n", + "After adstock: 5371.5926839560325\n", + "After hill transform: 0.022003493082265468\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 11,278.63\n", + "Adstocked value: 11,278.80\n", + "Saturated value: 0.6102\n", + "Final response: 17074.9024\n", + "Raw spend: 11278.626851223693\n", + "After adstock: 11278.803321811929\n", + "After hill transform: 0.6102016957828232\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,103.33\n", + "Adstocked value: 16,104.56\n", + "Saturated value: 0.0009\n", + "Final response: 489.6319\n", + "Raw spend: 16103.333880505648\n", + "After adstock: 16104.55610272787\n", + "After hill transform: 0.0009064958255430816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,568.71\n", + "Adstocked value: 48,569.04\n", + "Saturated value: 0.3314\n", + "Final response: 47363.5384\n", + "Raw spend: 48568.70991245732\n", + "After adstock: 48569.04324579066\n", + "After hill transform: 0.3314277455616121\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,372.86\n", + "Adstocked value: 5,373.19\n", + "Saturated value: 0.0220\n", + "Final response: 1479.2272\n", + "Raw spend: 5372.855139857906\n", + "After adstock: 5373.188473191239\n", + "After hill transform: 0.022020326688580824\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,011.69\n", + "Adstocked value: 8,011.87\n", + "Saturated value: 0.3773\n", + "Final response: 10557.7970\n", + "Raw spend: 8011.68921140991\n", + "After adstock: 8011.865681998145\n", + "After hill transform: 0.3773014608343259\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,378.73\n", + "Adstocked value: 16,379.96\n", + "Saturated value: 0.0010\n", + "Final response: 515.1293\n", + "Raw spend: 16378.734870463946\n", + "After adstock: 16379.957092686169\n", + "After hill transform: 0.0009537012722833824\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,619.84\n", + "Adstocked value: 48,620.18\n", + "Saturated value: 0.3316\n", + "Final response: 47383.0820\n", + "Raw spend: 48619.84310755688\n", + "After adstock: 48620.176440890216\n", + "After hill transform: 0.331564502134779\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.01\n", + "Adstocked value: 5,373.35\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3403\n", + "Raw spend: 5373.014718781426\n", + "After adstock: 5373.348052114759\n", + "After hill transform: 0.022022010466317042\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,685.00\n", + "Adstocked value: 7,685.17\n", + "Saturated value: 0.3506\n", + "Final response: 9809.6325\n", + "Raw spend: 7684.995447428531\n", + "After adstock: 7685.1719180167665\n", + "After hill transform: 0.35056448641083926\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,406.27\n", + "Adstocked value: 16,407.50\n", + "Saturated value: 0.0010\n", + "Final response: 517.7265\n", + "Raw spend: 16406.274969459777\n", + "After adstock: 16407.497191682\n", + "After hill transform: 0.0009585097573754335\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,624.96\n", + "Adstocked value: 48,625.29\n", + "Saturated value: 0.3316\n", + "Final response: 47385.0354\n", + "Raw spend: 48624.956427066834\n", + "After adstock: 48625.28976040017\n", + "After hill transform: 0.3315781714439958\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.36\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3517\n", + "Raw spend: 5373.0306766737785\n", + "After adstock: 5373.364010007112\n", + "After hill transform: 0.022022178848261856\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,652.33\n", + "Adstocked value: 7,652.50\n", + "Saturated value: 0.3479\n", + "Final response: 9734.4444\n", + "Raw spend: 7652.326071030393\n", + "After adstock: 7652.502541618628\n", + "After hill transform: 0.347877509301257\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.03\n", + "Adstocked value: 16,410.25\n", + "Saturated value: 0.0010\n", + "Final response: 517.9867\n", + "Raw spend: 16409.02897935936\n", + "After adstock: 16410.25120158158\n", + "After hill transform: 0.0009589914906905693\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.47\n", + "Adstocked value: 48,625.80\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2308\n", + "Raw spend: 48625.46775901783\n", + "After adstock: 48625.80109235117\n", + "After hill transform: 0.33157953831147635\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3528\n", + "Raw spend: 5373.032272463014\n", + "After adstock: 5373.365605796347\n", + "After hill transform: 0.022022195686498058\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,649.06\n", + "Adstocked value: 7,649.24\n", + "Saturated value: 0.3476\n", + "Final response: 9726.9228\n", + "Raw spend: 7649.0591333905795\n", + "After adstock: 7649.235603978815\n", + "After hill transform: 0.3476087107097886\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.30\n", + "Adstocked value: 16,410.53\n", + "Saturated value: 0.0010\n", + "Final response: 518.0127\n", + "Raw spend: 16409.304380349316\n", + "After adstock: 16410.52660257154\n", + "After hill transform: 0.0009590396728755425\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.85\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2503\n", + "Raw spend: 48625.51889221293\n", + "After adstock: 48625.85222554627\n", + "After hill transform: 0.33157967499759006\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032432041938\n", + "After adstock: 5373.365765375271\n", + "After hill transform: 0.022022197370322093\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.73\n", + "Adstocked value: 7,648.91\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1706\n", + "Raw spend: 7648.7324396265985\n", + "After adstock: 7648.908910214834\n", + "After hill transform: 0.34758182987481\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.33\n", + "Adstocked value: 16,410.55\n", + "Saturated value: 0.0010\n", + "Final response: 518.0153\n", + "Raw spend: 16409.331920448312\n", + "After adstock: 16410.554142670535\n", + "After hill transform: 0.0009590444911825798\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2523\n", + "Raw spend: 48625.52400553244\n", + "After adstock: 48625.857338865775\n", + "After hill transform: 0.3315796886661951\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.03244799983\n", + "After adstock: 5373.365781333163\n", + "After hill transform: 0.0220221975387045\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.70\n", + "Adstocked value: 7,648.88\n", + "Saturated value: 0.3476\n", + "Final response: 9726.0954\n", + "Raw spend: 7648.6997702502\n", + "After adstock: 7648.8762408384355\n", + "After hill transform: 0.34757914178158683\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.33\n", + "Adstocked value: 16,410.55\n", + "Saturated value: 0.0010\n", + "Final response: 518.0153\n", + "Raw spend: 16409.331920463213\n", + "After adstock: 16410.554142685436\n", + "After hill transform: 0.0009590444911851868\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2523\n", + "Raw spend: 48625.52400553244\n", + "After adstock: 48625.857338865775\n", + "After hill transform: 0.3315796886661951\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.03244799983\n", + "After adstock: 5373.365781333163\n", + "After hill transform: 0.0220221975387045\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.70\n", + "Adstocked value: 7,648.88\n", + "Saturated value: 0.3476\n", + "Final response: 9726.0954\n", + "Raw spend: 7648.6997702502\n", + "After adstock: 7648.8762408384355\n", + "After hill transform: 0.34757914178158683\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.33\n", + "Adstocked value: 16,410.55\n", + "Saturated value: 0.0010\n", + "Final response: 518.0153\n", + "Raw spend: 16409.331920448312\n", + "After adstock: 16410.554142670535\n", + "After hill transform: 0.0009590444911825798\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2523\n", + "Raw spend: 48625.52400554734\n", + "After adstock: 48625.857338880676\n", + "After hill transform: 0.3315796886662349\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.03244799983\n", + "After adstock: 5373.365781333163\n", + "After hill transform: 0.0220221975387045\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.70\n", + "Adstocked value: 7,648.88\n", + "Saturated value: 0.3476\n", + "Final response: 9726.0954\n", + "Raw spend: 7648.6997702502\n", + "After adstock: 7648.8762408384355\n", + "After hill transform: 0.34757914178158683\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.33\n", + "Adstocked value: 16,410.55\n", + "Saturated value: 0.0010\n", + "Final response: 518.0153\n", + "Raw spend: 16409.331920448312\n", + "After adstock: 16410.554142670535\n", + "After hill transform: 0.0009590444911825798\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2523\n", + "Raw spend: 48625.52400553244\n", + "After adstock: 48625.857338865775\n", + "After hill transform: 0.3315796886661951\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032448014731\n", + "After adstock: 5373.365781348064\n", + "After hill transform: 0.02202219753886173\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.70\n", + "Adstocked value: 7,648.88\n", + "Saturated value: 0.3476\n", + "Final response: 9726.0954\n", + "Raw spend: 7648.6997702502\n", + "After adstock: 7648.8762408384355\n", + "After hill transform: 0.34757914178158683\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.33\n", + "Adstocked value: 16,410.55\n", + "Saturated value: 0.0010\n", + "Final response: 518.0153\n", + "Raw spend: 16409.331920448312\n", + "After adstock: 16410.554142670535\n", + "After hill transform: 0.0009590444911825798\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2523\n", + "Raw spend: 48625.52400553244\n", + "After adstock: 48625.857338865775\n", + "After hill transform: 0.3315796886661951\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.03244799983\n", + "After adstock: 5373.365781333163\n", + "After hill transform: 0.0220221975387045\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.70\n", + "Adstocked value: 7,648.88\n", + "Saturated value: 0.3476\n", + "Final response: 9726.0954\n", + "Raw spend: 7648.6997702651015\n", + "After adstock: 7648.876240853337\n", + "After hill transform: 0.3475791417828129\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,110.24\n", + "Adstocked value: 12,111.46\n", + "Saturated value: 0.0004\n", + "Final response: 208.5731\n", + "Raw spend: 12110.241468530763\n", + "After adstock: 12111.463690752986\n", + "After hill transform: 0.0003861486327063175\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 47,827.95\n", + "Adstocked value: 47,828.28\n", + "Saturated value: 0.3294\n", + "Final response: 47078.5459\n", + "Raw spend: 47827.94782854829\n", + "After adstock: 47828.28116188163\n", + "After hill transform: 0.32943350221440665\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,370.54\n", + "Adstocked value: 5,370.87\n", + "Saturated value: 0.0220\n", + "Final response: 1477.5837\n", + "Raw spend: 5370.535598764548\n", + "After adstock: 5370.868932097881\n", + "After hill transform: 0.021995860893292307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.86324838718\n", + "After adstock: 12748.039718975417\n", + "After hill transform: 0.687403836890748\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,979.42\n", + "Adstocked value: 15,980.65\n", + "Saturated value: 0.0009\n", + "Final response: 478.4391\n", + "Raw spend: 15979.422875256558\n", + "After adstock: 15980.64509747878\n", + "After hill transform: 0.000885773771025612\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,545.77\n", + "Adstocked value: 48,546.10\n", + "Saturated value: 0.3314\n", + "Final response: 47354.7639\n", + "Raw spend: 48545.766387834024\n", + "After adstock: 48546.09972116736\n", + "After hill transform: 0.331366345180478\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,372.78\n", + "Adstocked value: 5,373.12\n", + "Saturated value: 0.0220\n", + "Final response: 1479.1759\n", + "Raw spend: 5372.782763076301\n", + "After adstock: 5373.116096409634\n", + "After hill transform: 0.022019563038710794\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,158.62\n", + "Adstocked value: 8,158.79\n", + "Saturated value: 0.3892\n", + "Final response: 10891.3691\n", + "Raw spend: 8158.616118063898\n", + "After adstock: 8158.792588652133\n", + "After hill transform: 0.3892222477909184\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,366.34\n", + "Adstocked value: 16,367.56\n", + "Saturated value: 0.0010\n", + "Final response: 513.9633\n", + "Raw spend: 16366.341015929136\n", + "After adstock: 16367.563238151359\n", + "After hill transform: 0.000951542557052434\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,617.55\n", + "Adstocked value: 48,617.88\n", + "Saturated value: 0.3316\n", + "Final response: 47382.2052\n", + "Raw spend: 48617.5482437626\n", + "After adstock: 48617.88157709593\n", + "After hill transform: 0.3315583669577262\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.01\n", + "Adstocked value: 5,373.34\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3352\n", + "Raw spend: 5373.007479507477\n", + "After adstock: 5373.34081284081\n", + "After hill transform: 0.022021934080350195\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,699.69\n", + "Adstocked value: 7,699.87\n", + "Saturated value: 0.3518\n", + "Final response: 9843.4375\n", + "Raw spend: 7699.69140503157\n", + "After adstock: 7699.867875619805\n", + "After hill transform: 0.3517725680419497\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,405.03\n", + "Adstocked value: 16,406.26\n", + "Saturated value: 0.0010\n", + "Final response: 517.6092\n", + "Raw spend: 16405.032829996395\n", + "After adstock: 16406.255052218617\n", + "After hill transform: 0.0009582925341520929\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,624.73\n", + "Adstocked value: 48,625.06\n", + "Saturated value: 0.3316\n", + "Final response: 47384.9476\n", + "Raw spend: 48624.726429355454\n", + "After adstock: 48625.05976268879\n", + "After hill transform: 0.3315775566216389\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.36\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3511\n", + "Raw spend: 5373.029951150595\n", + "After adstock: 5373.363284483928\n", + "After hill transform: 0.02202217119278552\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,653.80\n", + "Adstocked value: 7,653.98\n", + "Saturated value: 0.3480\n", + "Final response: 9737.8353\n", + "Raw spend: 7653.798933728337\n", + "After adstock: 7653.975404316572\n", + "After hill transform: 0.347998688342855\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,408.90\n", + "Adstocked value: 16,410.12\n", + "Saturated value: 0.0010\n", + "Final response: 517.9747\n", + "Raw spend: 16408.90201140312\n", + "After adstock: 16410.12423362534\n", + "After hill transform: 0.0009589692778283658\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.44\n", + "Adstocked value: 48,625.78\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2218\n", + "Raw spend: 48625.44424791474\n", + "After adstock: 48625.777581248076\n", + "After hill transform: 0.3315794754630022\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3527\n", + "Raw spend: 5373.032198314906\n", + "After adstock: 5373.365531648239\n", + "After hill transform: 0.02202219490411176\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,649.21\n", + "Adstocked value: 7,649.39\n", + "Saturated value: 0.3476\n", + "Final response: 9727.2695\n", + "Raw spend: 7649.209686598014\n", + "After adstock: 7649.386157186249\n", + "After hill transform: 0.3476210983857003\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.29\n", + "Adstocked value: 16,410.51\n", + "Saturated value: 0.0010\n", + "Final response: 518.0113\n", + "Raw spend: 16409.288929543793\n", + "After adstock: 16410.511151766015\n", + "After hill transform: 0.0009590369696706317\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.85\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2492\n", + "Raw spend: 48625.51602977067\n", + "After adstock: 48625.849363104004\n", + "After hill transform: 0.3315796673458884\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032423031337\n", + "After adstock: 5373.36575636467\n", + "After hill transform: 0.022022197275245216\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.75\n", + "Adstocked value: 7,648.93\n", + "Saturated value: 0.3476\n", + "Final response: 9726.2128\n", + "Raw spend: 7648.750761884981\n", + "After adstock: 7648.9272324732165\n", + "After hill transform: 0.34758333746138625\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.33\n", + "Adstocked value: 16,410.55\n", + "Saturated value: 0.0010\n", + "Final response: 518.0149\n", + "Raw spend: 16409.32762135786\n", + "After adstock: 16410.549843580084\n", + "After hill transform: 0.0009590437390296199\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2520\n", + "Raw spend: 48625.52320795626\n", + "After adstock: 48625.8565412896\n", + "After hill transform: 0.33157968653416453\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.03244550298\n", + "After adstock: 5373.365778836313\n", + "After hill transform: 0.02202219751235857\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.70\n", + "Adstocked value: 7,648.88\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1071\n", + "Raw spend: 7648.704869413678\n", + "After adstock: 7648.8813400019135\n", + "After hill transform: 0.3475795613497606\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.33\n", + "Adstocked value: 16,410.55\n", + "Saturated value: 0.0010\n", + "Final response: 518.0149\n", + "Raw spend: 16409.327621372762\n", + "After adstock: 16410.549843594985\n", + "After hill transform: 0.0009590437390322267\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2520\n", + "Raw spend: 48625.52320795626\n", + "After adstock: 48625.8565412896\n", + "After hill transform: 0.33157968653416453\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.03244550298\n", + "After adstock: 5373.365778836313\n", + "After hill transform: 0.02202219751235857\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.70\n", + "Adstocked value: 7,648.88\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1071\n", + "Raw spend: 7648.704869413678\n", + "After adstock: 7648.8813400019135\n", + "After hill transform: 0.3475795613497606\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.33\n", + "Adstocked value: 16,410.55\n", + "Saturated value: 0.0010\n", + "Final response: 518.0149\n", + "Raw spend: 16409.32762135786\n", + "After adstock: 16410.549843580084\n", + "After hill transform: 0.0009590437390296199\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2520\n", + "Raw spend: 48625.523207971164\n", + "After adstock: 48625.8565413045\n", + "After hill transform: 0.33157968653420433\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.03244550298\n", + "After adstock: 5373.365778836313\n", + "After hill transform: 0.02202219751235857\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.70\n", + "Adstocked value: 7,648.88\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1071\n", + "Raw spend: 7648.704869413678\n", + "After adstock: 7648.8813400019135\n", + "After hill transform: 0.3475795613497606\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.33\n", + "Adstocked value: 16,410.55\n", + "Saturated value: 0.0010\n", + "Final response: 518.0149\n", + "Raw spend: 16409.32762135786\n", + "After adstock: 16410.549843580084\n", + "After hill transform: 0.0009590437390296199\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2520\n", + "Raw spend: 48625.52320795626\n", + "After adstock: 48625.8565412896\n", + "After hill transform: 0.33157968653416453\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032445517882\n", + "After adstock: 5373.365778851215\n", + "After hill transform: 0.0220221975125158\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.70\n", + "Adstocked value: 7,648.88\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1071\n", + "Raw spend: 7648.704869413678\n", + "After adstock: 7648.8813400019135\n", + "After hill transform: 0.3475795613497606\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.33\n", + "Adstocked value: 16,410.55\n", + "Saturated value: 0.0010\n", + "Final response: 518.0149\n", + "Raw spend: 16409.32762135786\n", + "After adstock: 16410.549843580084\n", + "After hill transform: 0.0009590437390296199\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2520\n", + "Raw spend: 48625.52320795626\n", + "After adstock: 48625.8565412896\n", + "After hill transform: 0.33157968653416453\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.03244550298\n", + "After adstock: 5373.365778836313\n", + "After hill transform: 0.02202219751235857\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.70\n", + "Adstocked value: 7,648.88\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1071\n", + "Raw spend: 7648.7048694285795\n", + "After adstock: 7648.881340016815\n", + "After hill transform: 0.34757956135098667\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,110.20\n", + "Adstocked value: 12,111.42\n", + "Saturated value: 0.0004\n", + "Final response: 208.5708\n", + "Raw spend: 12110.196389670256\n", + "After adstock: 12111.418611892479\n", + "After hill transform: 0.0003861443275160347\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 47,827.99\n", + "Adstocked value: 47,828.32\n", + "Saturated value: 0.3294\n", + "Final response: 47078.5627\n", + "Raw spend: 47827.991180134704\n", + "After adstock: 47828.32451346804\n", + "After hill transform: 0.329433619644833\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,370.54\n", + "Adstocked value: 5,370.87\n", + "Saturated value: 0.0220\n", + "Final response: 1477.5850\n", + "Raw spend: 5370.537329069612\n", + "After adstock: 5370.870662402945\n", + "After hill transform: 0.021995879138038535\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,747.86\n", + "Adstocked value: 12,748.04\n", + "Saturated value: 0.6874\n", + "Final response: 19235.2029\n", + "Raw spend: 12747.86324535621\n", + "After adstock: 12748.039715944446\n", + "After hill transform: 0.6874038367489553\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,979.41\n", + "Adstocked value: 15,980.64\n", + "Saturated value: 0.0009\n", + "Final response: 478.4384\n", + "Raw spend: 15979.4144981891\n", + "After adstock: 15980.636720411323\n", + "After hill transform: 0.000885772380860655\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,545.77\n", + "Adstocked value: 48,546.10\n", + "Saturated value: 0.3314\n", + "Final response: 47354.7652\n", + "Raw spend: 48545.770005174105\n", + "After adstock: 48546.10333850744\n", + "After hill transform: 0.331366354862868\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,372.78\n", + "Adstocked value: 5,373.12\n", + "Saturated value: 0.0220\n", + "Final response: 1479.1761\n", + "Raw spend: 5372.782933859644\n", + "After adstock: 5373.116267192977\n", + "After hill transform: 0.02201956484063325\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,158.62\n", + "Adstocked value: 8,158.80\n", + "Saturated value: 0.3892\n", + "Final response: 10891.3795\n", + "Raw spend: 8158.620707007932\n", + "After adstock: 8158.797177596167\n", + "After hill transform: 0.3892226188878826\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,366.34\n", + "Adstocked value: 16,367.56\n", + "Saturated value: 0.0010\n", + "Final response: 513.9628\n", + "Raw spend: 16366.336309040986\n", + "After adstock: 16367.558531263208\n", + "After hill transform: 0.0009515417378421511\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,617.55\n", + "Adstocked value: 48,617.88\n", + "Saturated value: 0.3316\n", + "Final response: 47382.2051\n", + "Raw spend: 48617.54788767805\n", + "After adstock: 48617.88122101138\n", + "After hill transform: 0.331558366005738\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.01\n", + "Adstocked value: 5,373.34\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3352\n", + "Raw spend: 5373.007494338647\n", + "After adstock: 5373.34082767198\n", + "After hill transform: 0.022021934236842698\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,699.70\n", + "Adstocked value: 7,699.87\n", + "Saturated value: 0.3518\n", + "Final response: 9843.4491\n", + "Raw spend: 7699.696453173104\n", + "After adstock: 7699.872923761339\n", + "After hill transform: 0.35177298295520903\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,405.03\n", + "Adstocked value: 16,406.25\n", + "Saturated value: 0.0010\n", + "Final response: 517.6088\n", + "Raw spend: 16405.028490126173\n", + "After adstock: 16406.250712348396\n", + "After hill transform: 0.0009582917752604121\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,624.73\n", + "Adstocked value: 48,625.06\n", + "Saturated value: 0.3316\n", + "Final response: 47384.9473\n", + "Raw spend: 48624.72567592844\n", + "After adstock: 48625.05900926178\n", + "After hill transform: 0.3315775546075986\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.36\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3511\n", + "Raw spend: 5373.029950386547\n", + "After adstock: 5373.36328371988\n", + "After hill transform: 0.02202217118472355\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,653.80\n", + "Adstocked value: 7,653.98\n", + "Saturated value: 0.3480\n", + "Final response: 9737.8471\n", + "Raw spend: 7653.804027789621\n", + "After adstock: 7653.980498377856\n", + "After hill transform: 0.3479991074478833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,408.90\n", + "Adstocked value: 16,410.12\n", + "Saturated value: 0.0010\n", + "Final response: 517.9743\n", + "Raw spend: 16408.897708234694\n", + "After adstock: 16410.119930456916\n", + "After hill transform: 0.0009589685250012039\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.44\n", + "Adstocked value: 48,625.78\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2215\n", + "Raw spend: 48625.443454753484\n", + "After adstock: 48625.77678808682\n", + "After hill transform: 0.33157947334277055\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3527\n", + "Raw spend: 5373.032195991337\n", + "After adstock: 5373.36552932467\n", + "After hill transform: 0.022022194879594233\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,649.21\n", + "Adstocked value: 7,649.39\n", + "Saturated value: 0.3476\n", + "Final response: 9727.2812\n", + "Raw spend: 7649.214785251273\n", + "After adstock: 7649.391255839508\n", + "After hill transform: 0.34762151790758344\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.28\n", + "Adstocked value: 16,410.51\n", + "Saturated value: 0.0010\n", + "Final response: 518.0109\n", + "Raw spend: 16409.284630045546\n", + "After adstock: 16410.50685226777\n", + "After hill transform: 0.0009590362174502485\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.85\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2489\n", + "Raw spend: 48625.51523263598\n", + "After adstock: 48625.84856596932\n", + "After hill transform: 0.33157966521503773\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032420551816\n", + "After adstock: 5373.365753885149\n", + "After hill transform: 0.02202219724908213\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.76\n", + "Adstocked value: 7,648.93\n", + "Saturated value: 0.3476\n", + "Final response: 9726.2246\n", + "Raw spend: 7648.755860997438\n", + "After adstock: 7648.932331585673\n", + "After hill transform: 0.3475837570249312\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.55\n", + "Saturated value: 0.0010\n", + "Final response: 518.0145\n", + "Raw spend: 16409.323322226628\n", + "After adstock: 16410.54554444885\n", + "After hill transform: 0.0009590429868699172\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2516\n", + "Raw spend: 48625.52241042424\n", + "After adstock: 48625.85574375757\n", + "After hill transform: 0.33157968440225194\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032443007864\n", + "After adstock: 5373.365776341197\n", + "After hill transform: 0.02202219748603092\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1189\n", + "Raw spend: 7648.709968572054\n", + "After adstock: 7648.886439160289\n", + "After hill transform: 0.3475799809174714\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.55\n", + "Saturated value: 0.0010\n", + "Final response: 518.0145\n", + "Raw spend: 16409.32332224153\n", + "After adstock: 16410.545544463752\n", + "After hill transform: 0.0009590429868725241\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2516\n", + "Raw spend: 48625.52241042424\n", + "After adstock: 48625.85574375757\n", + "After hill transform: 0.33157968440225194\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032443007864\n", + "After adstock: 5373.365776341197\n", + "After hill transform: 0.02202219748603092\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1189\n", + "Raw spend: 7648.709968572054\n", + "After adstock: 7648.886439160289\n", + "After hill transform: 0.3475799809174714\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.55\n", + "Saturated value: 0.0010\n", + "Final response: 518.0145\n", + "Raw spend: 16409.323322226628\n", + "After adstock: 16410.54554444885\n", + "After hill transform: 0.0009590429868699172\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2516\n", + "Raw spend: 48625.52241043914\n", + "After adstock: 48625.855743772474\n", + "After hill transform: 0.33157968440229185\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032443007864\n", + "After adstock: 5373.365776341197\n", + "After hill transform: 0.02202219748603092\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1189\n", + "Raw spend: 7648.709968572054\n", + "After adstock: 7648.886439160289\n", + "After hill transform: 0.3475799809174714\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.55\n", + "Saturated value: 0.0010\n", + "Final response: 518.0145\n", + "Raw spend: 16409.323322226628\n", + "After adstock: 16410.54554444885\n", + "After hill transform: 0.0009590429868699172\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2516\n", + "Raw spend: 48625.52241042424\n", + "After adstock: 48625.85574375757\n", + "After hill transform: 0.33157968440225194\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032443022765\n", + "After adstock: 5373.365776356098\n", + "After hill transform: 0.02202219748618815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1189\n", + "Raw spend: 7648.709968572054\n", + "After adstock: 7648.886439160289\n", + "After hill transform: 0.3475799809174714\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.55\n", + "Saturated value: 0.0010\n", + "Final response: 518.0145\n", + "Raw spend: 16409.323322226628\n", + "After adstock: 16410.54554444885\n", + "After hill transform: 0.0009590429868699172\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2516\n", + "Raw spend: 48625.52241042424\n", + "After adstock: 48625.85574375757\n", + "After hill transform: 0.33157968440225194\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032443007864\n", + "After adstock: 5373.365776341197\n", + "After hill transform: 0.02202219748603092\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1189\n", + "Raw spend: 7648.709968586955\n", + "After adstock: 7648.88643917519\n", + "After hill transform: 0.3475799809186975\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,331.10\n", + "Adstocked value: 16,332.33\n", + "Saturated value: 0.0009\n", + "Final response: 510.6578\n", + "Raw spend: 16331.104537082447\n", + "After adstock: 16332.32675930467\n", + "After hill transform: 0.0009454229562613491\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,614.23\n", + "Adstocked value: 48,614.56\n", + "Saturated value: 0.3315\n", + "Final response: 47380.9374\n", + "Raw spend: 48614.23005468219\n", + "After adstock: 48614.56338801553\n", + "After hill transform: 0.3315494955726051\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,372.97\n", + "Adstocked value: 5,373.30\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3055\n", + "Raw spend: 5372.965612402669\n", + "After adstock: 5373.298945736002\n", + "After hill transform: 0.022021492318214986\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,738.29\n", + "Adstocked value: 7,738.46\n", + "Saturated value: 0.3549\n", + "Final response: 9932.1654\n", + "Raw spend: 7738.287940063461\n", + "After adstock: 7738.464410651696\n", + "After hill transform: 0.35494341432750537\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,401.50\n", + "Adstocked value: 16,402.72\n", + "Saturated value: 0.0010\n", + "Final response: 517.2757\n", + "Raw spend: 16401.50144371221\n", + "After adstock: 16402.723665934434\n", + "After hill transform: 0.0009576751502057934\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,624.39\n", + "Adstocked value: 48,624.73\n", + "Saturated value: 0.3316\n", + "Final response: 47384.8203\n", + "Raw spend: 48624.39317485003\n", + "After adstock: 48624.72650818337\n", + "After hill transform: 0.33157666577245803\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.36\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3482\n", + "Raw spend: 5373.025759947344\n", + "After adstock: 5373.359093280677\n", + "After hill transform: 0.022022126968650767\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,657.67\n", + "Adstocked value: 7,657.84\n", + "Saturated value: 0.3483\n", + "Final response: 9746.7418\n", + "Raw spend: 7657.667765721195\n", + "After adstock: 7657.84423630943\n", + "After hill transform: 0.3483169771626318\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,408.54\n", + "Adstocked value: 16,409.76\n", + "Saturated value: 0.0010\n", + "Final response: 517.9406\n", + "Raw spend: 16408.541134375188\n", + "After adstock: 16409.76335659741\n", + "After hill transform: 0.000958906144777184\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.41\n", + "Adstocked value: 48,625.74\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2085\n", + "Raw spend: 48625.40948686682\n", + "After adstock: 48625.742820200154\n", + "After hill transform: 0.33157938254180397\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3524\n", + "Raw spend: 5373.031774701812\n", + "After adstock: 5373.365108035145\n", + "After hill transform: 0.02202219043428692\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,649.61\n", + "Adstocked value: 7,649.78\n", + "Saturated value: 0.3477\n", + "Final response: 9728.1814\n", + "Raw spend: 7649.605748286968\n", + "After adstock: 7649.782218875203\n", + "After hill transform: 0.34765368657756046\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.25\n", + "Adstocked value: 16,410.47\n", + "Saturated value: 0.0010\n", + "Final response: 518.0071\n", + "Raw spend: 16409.245103441484\n", + "After adstock: 16410.467325663707\n", + "After hill transform: 0.0009590293020762904\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.51\n", + "Adstocked value: 48,625.84\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2473\n", + "Raw spend: 48625.5111180685\n", + "After adstock: 48625.844451401834\n", + "After hill transform: 0.3315796542162325\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032376177258\n", + "After adstock: 5373.365709510591\n", + "After hill transform: 0.022022196780856457\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.80\n", + "Adstocked value: 7,648.98\n", + "Saturated value: 0.3476\n", + "Final response: 9726.3251\n", + "Raw spend: 7648.799546543545\n", + "After adstock: 7648.97601713178\n", + "After hill transform: 0.34758735154333864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315500348115\n", + "After adstock: 16410.537722570338\n", + "After hill transform: 0.000959041618384711\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.85\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2512\n", + "Raw spend: 48625.52128118866\n", + "After adstock: 48625.854614521995\n", + "After hill transform: 0.3315796813836503\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032436324803\n", + "After adstock: 5373.365769658136\n", + "After hill transform: 0.02202219741551347\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1395\n", + "Raw spend: 7648.7189263692035\n", + "After adstock: 7648.895396957439\n", + "After hill transform: 0.3475807179806562\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0144\n", + "Raw spend: 16409.32254003878\n", + "After adstock: 16410.544762261\n", + "After hill transform: 0.0009590428500213383\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2516\n", + "Raw spend: 48625.522297500676\n", + "After adstock: 48625.85563083401\n", + "After hill transform: 0.33157968410039174\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032442339558\n", + "After adstock: 5373.365775672891\n", + "After hill transform: 0.02202219747897918\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1210\n", + "Raw spend: 7648.710864351769\n", + "After adstock: 7648.887334940004\n", + "After hill transform: 0.3475800546237958\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0144\n", + "Raw spend: 16409.32254005368\n", + "After adstock: 16410.544762275902\n", + "After hill transform: 0.0009590428500239454\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2516\n", + "Raw spend: 48625.522297500676\n", + "After adstock: 48625.85563083401\n", + "After hill transform: 0.33157968410039174\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032442339558\n", + "After adstock: 5373.365775672891\n", + "After hill transform: 0.02202219747897918\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1210\n", + "Raw spend: 7648.710864351769\n", + "After adstock: 7648.887334940004\n", + "After hill transform: 0.3475800546237958\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0144\n", + "Raw spend: 16409.32254003878\n", + "After adstock: 16410.544762261\n", + "After hill transform: 0.0009590428500213383\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2516\n", + "Raw spend: 48625.52229751558\n", + "After adstock: 48625.85563084891\n", + "After hill transform: 0.33157968410043165\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032442339558\n", + "After adstock: 5373.365775672891\n", + "After hill transform: 0.02202219747897918\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1210\n", + "Raw spend: 7648.710864351769\n", + "After adstock: 7648.887334940004\n", + "After hill transform: 0.3475800546237958\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0144\n", + "Raw spend: 16409.32254003878\n", + "After adstock: 16410.544762261\n", + "After hill transform: 0.0009590428500213383\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2516\n", + "Raw spend: 48625.522297500676\n", + "After adstock: 48625.85563083401\n", + "After hill transform: 0.33157968410039174\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032442354459\n", + "After adstock: 5373.365775687792\n", + "After hill transform: 0.022022197479136408\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1210\n", + "Raw spend: 7648.710864351769\n", + "After adstock: 7648.887334940004\n", + "After hill transform: 0.3475800546237958\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0144\n", + "Raw spend: 16409.32254003878\n", + "After adstock: 16410.544762261\n", + "After hill transform: 0.0009590428500213383\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2516\n", + "Raw spend: 48625.522297500676\n", + "After adstock: 48625.85563083401\n", + "After hill transform: 0.33157968410039174\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032442339558\n", + "After adstock: 5373.365775672891\n", + "After hill transform: 0.02202219747897918\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1210\n", + "Raw spend: 7648.71086436667\n", + "After adstock: 7648.887334954905\n", + "After hill transform: 0.3475800546250219\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,360.29\n", + "Adstocked value: 16,361.51\n", + "Saturated value: 0.0010\n", + "Final response: 513.3946\n", + "Raw spend: 16360.289309797445\n", + "After adstock: 16361.511532019667\n", + "After hill transform: 0.0009504896752580681\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,621.53\n", + "Adstocked value: 48,621.86\n", + "Saturated value: 0.3316\n", + "Final response: 47383.7252\n", + "Raw spend: 48621.52684886486\n", + "After adstock: 48621.860182198194\n", + "After hill transform: 0.3315690033657072\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.04\n", + "Adstocked value: 5,373.38\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3616\n", + "Raw spend: 5373.04474623441\n", + "After adstock: 5373.378079567743\n", + "After hill transform: 0.022022327305838123\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,701.73\n", + "Adstocked value: 7,701.90\n", + "Saturated value: 0.3519\n", + "Final response: 9848.1196\n", + "Raw spend: 7701.727239334067\n", + "After adstock: 7701.903709922302\n", + "After hill transform: 0.3519398919701729\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,404.42\n", + "Adstocked value: 16,405.64\n", + "Saturated value: 0.0010\n", + "Final response: 517.5512\n", + "Raw spend: 16404.419217014645\n", + "After adstock: 16405.641439236868\n", + "After hill transform: 0.0009581852386457587\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.12\n", + "Adstocked value: 48,625.46\n", + "Saturated value: 0.3316\n", + "Final response: 47385.0990\n", + "Raw spend: 48625.12275263709\n", + "After adstock: 48625.45608597043\n", + "After hill transform: 0.33157861605861444\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3538\n", + "Raw spend: 5373.033672729043\n", + "After adstock: 5373.367006062376\n", + "After hill transform: 0.022022210461644785\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,654.01\n", + "Adstocked value: 7,654.19\n", + "Saturated value: 0.3480\n", + "Final response: 9738.3270\n", + "Raw spend: 7654.012501849998\n", + "After adstock: 7654.188972438234\n", + "After hill transform: 0.3480162592510461\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,408.83\n", + "Adstocked value: 16,410.05\n", + "Saturated value: 0.0010\n", + "Final response: 517.9681\n", + "Raw spend: 16408.832207736366\n", + "After adstock: 16410.05442995859\n", + "After hill transform: 0.000958957065922547\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.48\n", + "Adstocked value: 48,625.82\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2363\n", + "Raw spend: 48625.482343014315\n", + "After adstock: 48625.81567634765\n", + "After hill transform: 0.3315795772965309\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3530\n", + "Raw spend: 5373.032565378507\n", + "After adstock: 5373.36589871184\n", + "After hill transform: 0.02202219877724554\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,649.24\n", + "Adstocked value: 7,649.42\n", + "Saturated value: 0.3476\n", + "Final response: 9727.3416\n", + "Raw spend: 7649.241028101592\n", + "After adstock: 7649.417498689827\n", + "After hill transform: 0.3476236771927804\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.27\n", + "Adstocked value: 16,410.50\n", + "Saturated value: 0.0010\n", + "Final response: 518.0098\n", + "Raw spend: 16409.27350680854\n", + "After adstock: 16410.49572903076\n", + "After hill transform: 0.0009590342713818249\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.85\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2501\n", + "Raw spend: 48625.51830205204\n", + "After adstock: 48625.85163538538\n", + "After hill transform: 0.33157967342000894\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032454643452\n", + "After adstock: 5373.365787976785\n", + "After hill transform: 0.022022197608805805\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.76\n", + "Adstocked value: 7,648.94\n", + "Saturated value: 0.3476\n", + "Final response: 9726.2430\n", + "Raw spend: 7648.763880726751\n", + "After adstock: 7648.940351314986\n", + "After hill transform: 0.34758441690165376\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0140\n", + "Raw spend: 16409.317636715754\n", + "After adstock: 16410.539858937977\n", + "After hill transform: 0.0009590419921550905\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2515\n", + "Raw spend: 48625.52189795581\n", + "After adstock: 48625.85523128915\n", + "After hill transform: 0.3315796830323536\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032443569948\n", + "After adstock: 5373.365776903281\n", + "After hill transform: 0.022022197491961843\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1332\n", + "Raw spend: 7648.716165989267\n", + "After adstock: 7648.892636577502\n", + "After hill transform: 0.34758049085179116\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0140\n", + "Raw spend: 16409.317636730655\n", + "After adstock: 16410.539858952878\n", + "After hill transform: 0.0009590419921576975\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2515\n", + "Raw spend: 48625.52189795581\n", + "After adstock: 48625.85523128915\n", + "After hill transform: 0.3315796830323536\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032443569948\n", + "After adstock: 5373.365776903281\n", + "After hill transform: 0.022022197491961843\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1332\n", + "Raw spend: 7648.716165989267\n", + "After adstock: 7648.892636577502\n", + "After hill transform: 0.34758049085179116\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0140\n", + "Raw spend: 16409.317636715754\n", + "After adstock: 16410.539858937977\n", + "After hill transform: 0.0009590419921550905\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2515\n", + "Raw spend: 48625.52189797071\n", + "After adstock: 48625.85523130405\n", + "After hill transform: 0.3315796830323934\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032443569948\n", + "After adstock: 5373.365776903281\n", + "After hill transform: 0.022022197491961843\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1332\n", + "Raw spend: 7648.716165989267\n", + "After adstock: 7648.892636577502\n", + "After hill transform: 0.34758049085179116\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0140\n", + "Raw spend: 16409.317636715754\n", + "After adstock: 16410.539858937977\n", + "After hill transform: 0.0009590419921550905\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2515\n", + "Raw spend: 48625.52189795581\n", + "After adstock: 48625.85523128915\n", + "After hill transform: 0.3315796830323536\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032443584849\n", + "After adstock: 5373.365776918182\n", + "After hill transform: 0.022022197492119082\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1332\n", + "Raw spend: 7648.716165989267\n", + "After adstock: 7648.892636577502\n", + "After hill transform: 0.34758049085179116\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0140\n", + "Raw spend: 16409.317636715754\n", + "After adstock: 16410.539858937977\n", + "After hill transform: 0.0009590419921550905\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2515\n", + "Raw spend: 48625.52189795581\n", + "After adstock: 48625.85523128915\n", + "After hill transform: 0.3315796830323536\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032443569948\n", + "After adstock: 5373.365776903281\n", + "After hill transform: 0.022022197491961843\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1332\n", + "Raw spend: 7648.716166004168\n", + "After adstock: 7648.8926365924035\n", + "After hill transform: 0.34758049085301723\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,106.18\n", + "Adstocked value: 16,107.41\n", + "Saturated value: 0.0009\n", + "Final response: 489.8913\n", + "Raw spend: 16106.183717775571\n", + "After adstock: 16107.405939997794\n", + "After hill transform: 0.0009069761676474055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,596.83\n", + "Adstocked value: 48,597.17\n", + "Saturated value: 0.3315\n", + "Final response: 47374.2893\n", + "Raw spend: 48596.832924486356\n", + "After adstock: 48597.16625781969\n", + "After hill transform: 0.33150297530855466\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.15\n", + "Adstocked value: 5,373.49\n", + "Saturated value: 0.0220\n", + "Final response: 1479.4379\n", + "Raw spend: 5373.152403278762\n", + "After adstock: 5373.485736612095\n", + "After hill transform: 0.022023463288605813\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,980.42\n", + "Adstocked value: 7,980.60\n", + "Saturated value: 0.3748\n", + "Final response: 10486.5390\n", + "Raw spend: 7980.419098690079\n", + "After adstock: 7980.5955692783145\n", + "After hill transform: 0.3747549324717165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,379.00\n", + "Adstocked value: 16,380.23\n", + "Saturated value: 0.0010\n", + "Final response: 515.1546\n", + "Raw spend: 16379.004244821735\n", + "After adstock: 16380.226467043958\n", + "After hill transform: 0.0009537482270274298\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,622.65\n", + "Adstocked value: 48,622.99\n", + "Saturated value: 0.3316\n", + "Final response: 47384.1555\n", + "Raw spend: 48622.653000608865\n", + "After adstock: 48622.9863339422\n", + "After hill transform: 0.33157201389440405\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.04\n", + "Adstocked value: 5,373.38\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3614\n", + "Raw spend: 5373.044439540829\n", + "After adstock: 5373.3777728741625\n", + "After hill transform: 0.022022324069697688\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,681.89\n", + "Adstocked value: 7,682.06\n", + "Saturated value: 0.3503\n", + "Final response: 9802.4795\n", + "Raw spend: 7681.886459259348\n", + "After adstock: 7682.062929847583\n", + "After hill transform: 0.35030886096129416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,406.29\n", + "Adstocked value: 16,407.51\n", + "Saturated value: 0.0010\n", + "Final response: 517.7276\n", + "Raw spend: 16406.286297526352\n", + "After adstock: 16407.508519748575\n", + "After hill transform: 0.0009585117385589872\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.24\n", + "Adstocked value: 48,625.57\n", + "Saturated value: 0.3316\n", + "Final response: 47385.1419\n", + "Raw spend: 48625.23500822112\n", + "After adstock: 48625.568341554455\n", + "After hill transform: 0.33157891613489776\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3538\n", + "Raw spend: 5373.033643167036\n", + "After adstock: 5373.366976500369\n", + "After hill transform: 0.022022210149716143\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,652.03\n", + "Adstocked value: 7,652.21\n", + "Saturated value: 0.3479\n", + "Final response: 9733.7702\n", + "Raw spend: 7652.033195316275\n", + "After adstock: 7652.20966590451\n", + "After hill transform: 0.34785341266533176\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.01\n", + "Adstocked value: 16,410.24\n", + "Saturated value: 0.0010\n", + "Final response: 517.9853\n", + "Raw spend: 16409.014502796814\n", + "After adstock: 16410.236725019036\n", + "After hill transform: 0.0009589889580193918\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.49\n", + "Adstocked value: 48,625.83\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2405\n", + "Raw spend: 48625.49320898234\n", + "After adstock: 48625.82654231568\n", + "After hill transform: 0.33157960634277134\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3530\n", + "Raw spend: 5373.032563529657\n", + "After adstock: 5373.36589686299\n", + "After hill transform: 0.022022198757737088\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,649.05\n", + "Adstocked value: 7,649.22\n", + "Saturated value: 0.3476\n", + "Final response: 9726.8969\n", + "Raw spend: 7649.047868921968\n", + "After adstock: 7649.224339510203\n", + "After hill transform: 0.3476077838559781\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.29\n", + "Adstocked value: 16,410.51\n", + "Saturated value: 0.0010\n", + "Final response: 518.0111\n", + "Raw spend: 16409.28732332386\n", + "After adstock: 16410.509545546083\n", + "After hill transform: 0.0009590366886537547\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.85\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2504\n", + "Raw spend: 48625.519029058465\n", + "After adstock: 48625.8523623918\n", + "After hill transform: 0.33157967536339694\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032455565918\n", + "After adstock: 5373.365788899251\n", + "After hill transform: 0.02202219761853936\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.75\n", + "Adstocked value: 7,648.93\n", + "Saturated value: 0.3476\n", + "Final response: 9726.2095\n", + "Raw spend: 7648.749336282537\n", + "After adstock: 7648.925806870772\n", + "After hill transform: 0.3475832201604129\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.31\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0137\n", + "Raw spend: 16409.314605376563\n", + "After adstock: 16410.536827598786\n", + "After hill transform: 0.000959041461804079\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.85\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2513\n", + "Raw spend: 48625.52161106608\n", + "After adstock: 48625.85494439941\n", + "After hill transform: 0.33157968226545786\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032444769545\n", + "After adstock: 5373.365778102878\n", + "After hill transform: 0.0220221975046196\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1408\n", + "Raw spend: 7648.7194830185945\n", + "After adstock: 7648.89595360683\n", + "After hill transform: 0.34758076378273534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0140\n", + "Raw spend: 16409.317333581836\n", + "After adstock: 16410.53955580406\n", + "After hill transform: 0.0009590419391199807\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52186926684\n", + "After adstock: 48625.85520260018\n", + "After hill transform: 0.331579682955664\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032443689907\n", + "After adstock: 5373.36577702324\n", + "After hill transform: 0.022022197493227622\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1339\n", + "Raw spend: 7648.7164976921995\n", + "After adstock: 7648.892968280435\n", + "After hill transform: 0.3475805181448864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0140\n", + "Raw spend: 16409.317333596737\n", + "After adstock: 16410.53955581896\n", + "After hill transform: 0.0009590419391225877\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52186926684\n", + "After adstock: 48625.85520260018\n", + "After hill transform: 0.331579682955664\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032443689907\n", + "After adstock: 5373.36577702324\n", + "After hill transform: 0.022022197493227622\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1339\n", + "Raw spend: 7648.7164976921995\n", + "After adstock: 7648.892968280435\n", + "After hill transform: 0.3475805181448864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0140\n", + "Raw spend: 16409.317333581836\n", + "After adstock: 16410.53955580406\n", + "After hill transform: 0.0009590419391199807\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52186928174\n", + "After adstock: 48625.85520261508\n", + "After hill transform: 0.33157968295570384\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032443689907\n", + "After adstock: 5373.36577702324\n", + "After hill transform: 0.022022197493227622\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1339\n", + "Raw spend: 7648.7164976921995\n", + "After adstock: 7648.892968280435\n", + "After hill transform: 0.3475805181448864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0140\n", + "Raw spend: 16409.317333581836\n", + "After adstock: 16410.53955580406\n", + "After hill transform: 0.0009590419391199807\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52186926684\n", + "After adstock: 48625.85520260018\n", + "After hill transform: 0.331579682955664\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032443704808\n", + "After adstock: 5373.3657770381415\n", + "After hill transform: 0.02202219749338485\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1339\n", + "Raw spend: 7648.7164976921995\n", + "After adstock: 7648.892968280435\n", + "After hill transform: 0.3475805181448864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0140\n", + "Raw spend: 16409.317333581836\n", + "After adstock: 16410.53955580406\n", + "After hill transform: 0.0009590419391199807\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52186926684\n", + "After adstock: 48625.85520260018\n", + "After hill transform: 0.331579682955664\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032443689907\n", + "After adstock: 5373.36577702324\n", + "After hill transform: 0.022022197493227622\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1339\n", + "Raw spend: 7648.716497707101\n", + "After adstock: 7648.892968295336\n", + "After hill transform: 0.34758051814611246\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,379.19\n", + "Adstocked value: 16,380.42\n", + "Saturated value: 0.0010\n", + "Final response: 515.1726\n", + "Raw spend: 16379.1948232774\n", + "After adstock: 16380.417045499622\n", + "After hill transform: 0.0009537814477571749\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,624.78\n", + "Adstocked value: 48,625.11\n", + "Saturated value: 0.3316\n", + "Final response: 47384.9681\n", + "Raw spend: 48624.78027632451\n", + "After adstock: 48625.11360965785\n", + "After hill transform: 0.33157770056380403\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,372.98\n", + "Adstocked value: 5,373.32\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3191\n", + "Raw spend: 5372.984806052605\n", + "After adstock: 5373.318139385938\n", + "After hill transform: 0.022021694839996372\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,679.63\n", + "Adstocked value: 7,679.80\n", + "Saturated value: 0.3501\n", + "Final response: 9797.2836\n", + "Raw spend: 7679.628238576269\n", + "After adstock: 7679.804709164504\n", + "After hill transform: 0.3501231758532087\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,406.31\n", + "Adstocked value: 16,407.53\n", + "Saturated value: 0.0010\n", + "Final response: 517.7294\n", + "Raw spend: 16406.305082551393\n", + "After adstock: 16407.527304773615\n", + "After hill transform: 0.0009585150239078515\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.45\n", + "Adstocked value: 48,625.78\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2231\n", + "Raw spend: 48625.44770997261\n", + "After adstock: 48625.78104330594\n", + "After hill transform: 0.3315794847175697\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.36\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3495\n", + "Raw spend: 5373.027679926177\n", + "After adstock: 5373.36101325951\n", + "After hill transform: 0.022022147227600368\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,651.81\n", + "Adstocked value: 7,651.98\n", + "Saturated value: 0.3478\n", + "Final response: 9733.2509\n", + "Raw spend: 7651.807671780606\n", + "After adstock: 7651.984142368841\n", + "After hill transform: 0.34783485739806025\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.02\n", + "Adstocked value: 16,410.24\n", + "Saturated value: 0.0010\n", + "Final response: 517.9855\n", + "Raw spend: 16409.01610847879\n", + "After adstock: 16410.238330701013\n", + "After hill transform: 0.0009589892389328527\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.51\n", + "Adstocked value: 48,625.85\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2486\n", + "Raw spend: 48625.51445333742\n", + "After adstock: 48625.847786670754\n", + "After hill transform: 0.3315796631318655\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3526\n", + "Raw spend: 5373.031967313535\n", + "After adstock: 5373.365300646868\n", + "After hill transform: 0.022022192466661854\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,649.03\n", + "Adstocked value: 7,649.20\n", + "Saturated value: 0.3476\n", + "Final response: 9726.8456\n", + "Raw spend: 7649.02561510104\n", + "After adstock: 7649.202085689275\n", + "After hill transform: 0.3476059527846334\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.29\n", + "Adstocked value: 16,410.51\n", + "Saturated value: 0.0010\n", + "Final response: 518.0111\n", + "Raw spend: 16409.287211071533\n", + "After adstock: 16410.509433293755\n", + "After hill transform: 0.0009590366690146038\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.85\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2512\n", + "Raw spend: 48625.5211276739\n", + "After adstock: 48625.854461007235\n", + "After hill transform: 0.3315796809732842\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.03239605227\n", + "After adstock: 5373.365729385603\n", + "After hill transform: 0.022022196990571015\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.75\n", + "Adstocked value: 7,648.92\n", + "Saturated value: 0.3476\n", + "Final response: 9726.2051\n", + "Raw spend: 7648.747409433084\n", + "After adstock: 7648.923880021319\n", + "After hill transform: 0.3475830616159849\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.31\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0137\n", + "Raw spend: 16409.314321330807\n", + "After adstock: 16410.53654355303\n", + "After hill transform: 0.0009590414121085768\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52179510755\n", + "After adstock: 48625.85512844088\n", + "After hill transform: 0.331579682757426\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032438926143\n", + "After adstock: 5373.365772259476\n", + "After hill transform: 0.022022197442961956\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1410\n", + "Raw spend: 7648.719588866288\n", + "After adstock: 7648.896059454523\n", + "After hill transform: 0.3475807724920675\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0139\n", + "Raw spend: 16409.317032356732\n", + "After adstock: 16410.539254578955\n", + "After hill transform: 0.0009590418864188316\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52186185091\n", + "After adstock: 48625.855195184246\n", + "After hill transform: 0.33157968293584017\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032443213531\n", + "After adstock: 5373.365776546864\n", + "After hill transform: 0.022022197488201056\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1346\n", + "Raw spend: 7648.716806809608\n", + "After adstock: 7648.893277397843\n", + "After hill transform: 0.34758054357960516\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0139\n", + "Raw spend: 16409.317032371633\n", + "After adstock: 16410.539254593856\n", + "After hill transform: 0.0009590418864214385\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52186185091\n", + "After adstock: 48625.855195184246\n", + "After hill transform: 0.33157968293584017\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032443213531\n", + "After adstock: 5373.365776546864\n", + "After hill transform: 0.022022197488201056\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1346\n", + "Raw spend: 7648.716806809608\n", + "After adstock: 7648.893277397843\n", + "After hill transform: 0.34758054357960516\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0139\n", + "Raw spend: 16409.317032356732\n", + "After adstock: 16410.539254578955\n", + "After hill transform: 0.0009590418864188316\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52186186581\n", + "After adstock: 48625.85519519915\n", + "After hill transform: 0.33157968293588\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032443213531\n", + "After adstock: 5373.365776546864\n", + "After hill transform: 0.022022197488201056\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1346\n", + "Raw spend: 7648.716806809608\n", + "After adstock: 7648.893277397843\n", + "After hill transform: 0.34758054357960516\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0139\n", + "Raw spend: 16409.317032356732\n", + "After adstock: 16410.539254578955\n", + "After hill transform: 0.0009590418864188316\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52186185091\n", + "After adstock: 48625.855195184246\n", + "After hill transform: 0.33157968293584017\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032443228432\n", + "After adstock: 5373.365776561765\n", + "After hill transform: 0.02202219748835829\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1346\n", + "Raw spend: 7648.716806809608\n", + "After adstock: 7648.893277397843\n", + "After hill transform: 0.34758054357960516\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0139\n", + "Raw spend: 16409.317032356732\n", + "After adstock: 16410.539254578955\n", + "After hill transform: 0.0009590418864188316\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52186185091\n", + "After adstock: 48625.855195184246\n", + "After hill transform: 0.33157968293584017\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032443213531\n", + "After adstock: 5373.365776546864\n", + "After hill transform: 0.022022197488201056\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1346\n", + "Raw spend: 7648.716806824509\n", + "After adstock: 7648.893277412744\n", + "After hill transform: 0.34758054358083124\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,407.92\n", + "Adstocked value: 16,409.15\n", + "Saturated value: 0.0010\n", + "Final response: 517.8823\n", + "Raw spend: 16407.9244793394\n", + "After adstock: 16409.14670156162\n", + "After hill transform: 0.0009587982714507309\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.45\n", + "Adstocked value: 48,625.78\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2224\n", + "Raw spend: 48625.44584728853\n", + "After adstock: 48625.77918062187\n", + "After hill transform: 0.33157947973835333\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.02\n", + "Adstocked value: 5,373.36\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3472\n", + "Raw spend: 5373.024442832897\n", + "After adstock: 5373.35777616623\n", + "After hill transform: 0.02202211307092306\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,650.19\n", + "Adstocked value: 7,650.37\n", + "Saturated value: 0.3477\n", + "Final response: 9729.5343\n", + "Raw spend: 7650.1933747699395\n", + "After adstock: 7650.369845358175\n", + "After hill transform: 0.3477020363548996\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.18\n", + "Adstocked value: 16,410.40\n", + "Saturated value: 0.0010\n", + "Final response: 518.0008\n", + "Raw spend: 16409.177777055\n", + "After adstock: 16410.399999277222\n", + "After hill transform: 0.0009590175230698937\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.51\n", + "Adstocked value: 48,625.85\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2485\n", + "Raw spend: 48625.51426039467\n", + "After adstock: 48625.84759372801\n", + "After hill transform: 0.33157966261610294\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.36\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3523\n", + "Raw spend: 5373.031643175468\n", + "After adstock: 5373.364976508801\n", + "After hill transform: 0.022022189046464684\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.86\n", + "Adstocked value: 7,649.04\n", + "Saturated value: 0.3476\n", + "Final response: 9726.4746\n", + "Raw spend: 7648.8644636056415\n", + "After adstock: 7649.040934193877\n", + "After hill transform: 0.34759269301987594\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.30\n", + "Adstocked value: 16,410.53\n", + "Saturated value: 0.0010\n", + "Final response: 518.0126\n", + "Raw spend: 16409.30310682656\n", + "After adstock: 16410.52532904878\n", + "After hill transform: 0.000959039450065416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.85\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2511\n", + "Raw spend: 48625.521101705286\n", + "After adstock: 48625.85443503862\n", + "After hill transform: 0.3315796809038666\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3528\n", + "Raw spend: 5373.032363209725\n", + "After adstock: 5373.365696543058\n", + "After hill transform: 0.022022196644027336\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.73\n", + "Adstocked value: 7,648.91\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1686\n", + "Raw spend: 7648.731572489211\n", + "After adstock: 7648.908043077447\n", + "After hill transform: 0.3475817585252574\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315639803714\n", + "After adstock: 16410.537862025936\n", + "After hill transform: 0.0009590416427833047\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52178583635\n", + "After adstock: 48625.85511916968\n", + "After hill transform: 0.3315796827326428\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.03243521315\n", + "After adstock: 5373.365768546483\n", + "After hill transform: 0.02202219740378368\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1380\n", + "Raw spend: 7648.718283377569\n", + "After adstock: 7648.894753965804\n", + "After hill transform: 0.3475806650741866\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0139\n", + "Raw spend: 16409.31689310143\n", + "After adstock: 16410.539115323652\n", + "After hill transform: 0.0009590418620552769\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.521854249455\n", + "After adstock: 48625.85518758279\n", + "After hill transform: 0.3315796829155205\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032442413493\n", + "After adstock: 5373.365775746826\n", + "After hill transform: 0.022022197479759323\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1350\n", + "Raw spend: 7648.716954466404\n", + "After adstock: 7648.893425054639\n", + "After hill transform: 0.3475805557290635\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0139\n", + "Raw spend: 16409.31689311633\n", + "After adstock: 16410.539115338554\n", + "After hill transform: 0.000959041862057884\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.521854249455\n", + "After adstock: 48625.85518758279\n", + "After hill transform: 0.3315796829155205\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032442413493\n", + "After adstock: 5373.365775746826\n", + "After hill transform: 0.022022197479759323\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1350\n", + "Raw spend: 7648.716954466404\n", + "After adstock: 7648.893425054639\n", + "After hill transform: 0.3475805557290635\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0139\n", + "Raw spend: 16409.31689310143\n", + "After adstock: 16410.539115323652\n", + "After hill transform: 0.0009590418620552769\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.521854264356\n", + "After adstock: 48625.85518759769\n", + "After hill transform: 0.3315796829155602\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032442413493\n", + "After adstock: 5373.365775746826\n", + "After hill transform: 0.022022197479759323\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1350\n", + "Raw spend: 7648.716954466404\n", + "After adstock: 7648.893425054639\n", + "After hill transform: 0.3475805557290635\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0139\n", + "Raw spend: 16409.31689310143\n", + "After adstock: 16410.539115323652\n", + "After hill transform: 0.0009590418620552769\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.521854249455\n", + "After adstock: 48625.85518758279\n", + "After hill transform: 0.3315796829155205\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.0324424283945\n", + "After adstock: 5373.3657757617275\n", + "After hill transform: 0.02202219747991655\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1350\n", + "Raw spend: 7648.716954466404\n", + "After adstock: 7648.893425054639\n", + "After hill transform: 0.3475805557290635\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0139\n", + "Raw spend: 16409.31689310143\n", + "After adstock: 16410.539115323652\n", + "After hill transform: 0.0009590418620552769\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.521854249455\n", + "After adstock: 48625.85518758279\n", + "After hill transform: 0.3315796829155205\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032442413493\n", + "After adstock: 5373.365775746826\n", + "After hill transform: 0.022022197479759323\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1350\n", + "Raw spend: 7648.716954481305\n", + "After adstock: 7648.89342506954\n", + "After hill transform: 0.3475805557302895\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,402.02\n", + "Adstocked value: 16,403.24\n", + "Saturated value: 0.0010\n", + "Final response: 517.3242\n", + "Raw spend: 16402.015513098653\n", + "After adstock: 16403.237735320876\n", + "After hill transform: 0.000957765007290987\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,624.98\n", + "Adstocked value: 48,625.31\n", + "Saturated value: 0.3316\n", + "Final response: 47385.0432\n", + "Raw spend: 48624.97685546339\n", + "After adstock: 48625.31018879673\n", + "After hill transform: 0.3315782260524043\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.01\n", + "Adstocked value: 5,373.35\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3389\n", + "Raw spend: 5373.012747564667\n", + "After adstock: 5373.346080898\n", + "After hill transform: 0.02202198966679888\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,656.58\n", + "Adstocked value: 7,656.76\n", + "Saturated value: 0.3482\n", + "Final response: 9744.2447\n", + "Raw spend: 7656.583028104055\n", + "After adstock: 7656.75949869229\n", + "After hill transform: 0.34822773834781495\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,408.59\n", + "Adstocked value: 16,409.81\n", + "Saturated value: 0.0010\n", + "Final response: 517.9449\n", + "Raw spend: 16408.58675510115\n", + "After adstock: 16409.808977323373\n", + "After hill transform: 0.0009589141256690811\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.47\n", + "Adstocked value: 48,625.80\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2306\n", + "Raw spend: 48625.46735437085\n", + "After adstock: 48625.800687704184\n", + "After hill transform: 0.33157953722979844\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.36\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3515\n", + "Raw spend: 5373.030472928611\n", + "After adstock: 5373.363806261944\n", + "After hill transform: 0.022022176698411295\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,649.50\n", + "Adstocked value: 7,649.68\n", + "Saturated value: 0.3476\n", + "Final response: 9727.9461\n", + "Raw spend: 7649.503561830169\n", + "After adstock: 7649.680032418404\n", + "After hill transform: 0.34764527863990025\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.24\n", + "Adstocked value: 16,410.47\n", + "Saturated value: 0.0010\n", + "Final response: 518.0070\n", + "Raw spend: 16409.2438793014\n", + "After adstock: 16410.466101523623\n", + "After hill transform: 0.000959029087907486\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.85\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2494\n", + "Raw spend: 48625.516404261594\n", + "After adstock: 48625.84973759493\n", + "After hill transform: 0.3315796683469541\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3528\n", + "Raw spend: 5373.032245465005\n", + "After adstock: 5373.365578798338\n", + "After hill transform: 0.022022195401624\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.80\n", + "Adstocked value: 7,648.97\n", + "Saturated value: 0.3476\n", + "Final response: 9726.3161\n", + "Raw spend: 7648.79561520278\n", + "After adstock: 7648.972085791015\n", + "After hill transform: 0.3475870280662999\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.31\n", + "Adstocked value: 16,410.53\n", + "Saturated value: 0.0010\n", + "Final response: 518.0132\n", + "Raw spend: 16409.309591721427\n", + "After adstock: 16410.53181394365\n", + "After hill transform: 0.000959040584635406\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.85\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2512\n", + "Raw spend: 48625.52130925067\n", + "After adstock: 48625.854642584\n", + "After hill transform: 0.3315796814586639\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032422718645\n", + "After adstock: 5373.365756051978\n", + "After hill transform: 0.022022197271945786\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1531\n", + "Raw spend: 7648.724820540042\n", + "After adstock: 7648.901291128277\n", + "After hill transform: 0.3475812029632483\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.31616296343\n", + "After adstock: 16410.538385185653\n", + "After hill transform: 0.000959041734313239\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52179974958\n", + "After adstock: 48625.855133082914\n", + "After hill transform: 0.33157968276983485\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032440444008\n", + "After adstock: 5373.365773777341\n", + "After hill transform: 0.022022197458977964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1368\n", + "Raw spend: 7648.717741073768\n", + "After adstock: 7648.894211662003\n", + "After hill transform: 0.3475806204524865\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.31616297833\n", + "After adstock: 16410.538385200554\n", + "After hill transform: 0.0009590417343158462\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52179974958\n", + "After adstock: 48625.855133082914\n", + "After hill transform: 0.33157968276983485\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032440444008\n", + "After adstock: 5373.365773777341\n", + "After hill transform: 0.022022197458977964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1368\n", + "Raw spend: 7648.717741073768\n", + "After adstock: 7648.894211662003\n", + "After hill transform: 0.3475806204524865\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.31616296343\n", + "After adstock: 16410.538385185653\n", + "After hill transform: 0.000959041734313239\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52179976448\n", + "After adstock: 48625.855133097815\n", + "After hill transform: 0.3315796827698746\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032440444008\n", + "After adstock: 5373.365773777341\n", + "After hill transform: 0.022022197458977964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1368\n", + "Raw spend: 7648.717741073768\n", + "After adstock: 7648.894211662003\n", + "After hill transform: 0.3475806204524865\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.31616296343\n", + "After adstock: 16410.538385185653\n", + "After hill transform: 0.000959041734313239\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52179974958\n", + "After adstock: 48625.855133082914\n", + "After hill transform: 0.33157968276983485\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032440458909\n", + "After adstock: 5373.365773792242\n", + "After hill transform: 0.022022197459135195\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1368\n", + "Raw spend: 7648.717741073768\n", + "After adstock: 7648.894211662003\n", + "After hill transform: 0.3475806204524865\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.31616296343\n", + "After adstock: 16410.538385185653\n", + "After hill transform: 0.000959041734313239\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52179974958\n", + "After adstock: 48625.855133082914\n", + "After hill transform: 0.33157968276983485\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032440444008\n", + "After adstock: 5373.365773777341\n", + "After hill transform: 0.022022197458977964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1368\n", + "Raw spend: 7648.717741088669\n", + "After adstock: 7648.894211676904\n", + "After hill transform: 0.34758062045371263\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,372.06\n", + "Adstocked value: 16,373.28\n", + "Saturated value: 0.0010\n", + "Final response: 514.5012\n", + "Raw spend: 16372.06168786902\n", + "After adstock: 16373.283910091242\n", + "After hill transform: 0.0009525385580581905\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,622.73\n", + "Adstocked value: 48,623.07\n", + "Saturated value: 0.3316\n", + "Final response: 47384.1866\n", + "Raw spend: 48622.73448867524\n", + "After adstock: 48623.067822008576\n", + "After hill transform: 0.33157223173335776\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.02\n", + "Adstocked value: 5,373.35\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3410\n", + "Raw spend: 5373.015613903259\n", + "After adstock: 5373.348947236592\n", + "After hill transform: 0.022022019911300834\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,688.78\n", + "Adstocked value: 7,688.95\n", + "Saturated value: 0.3509\n", + "Final response: 9818.3308\n", + "Raw spend: 7688.776353783266\n", + "After adstock: 7688.952824371501\n", + "After hill transform: 0.35087533415831684\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,405.59\n", + "Adstocked value: 16,406.81\n", + "Saturated value: 0.0010\n", + "Final response: 517.6619\n", + "Raw spend: 16405.59071545399\n", + "After adstock: 16406.81293767621\n", + "After hill transform: 0.0009583900921557751\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.24\n", + "Adstocked value: 48,625.58\n", + "Saturated value: 0.3316\n", + "Final response: 47385.1449\n", + "Raw spend: 48625.24306864214\n", + "After adstock: 48625.57640197548\n", + "After hill transform: 0.3315789376816101\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.36\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3517\n", + "Raw spend: 5373.030757789933\n", + "After adstock: 5373.364091123266\n", + "After hill transform: 0.022022179704172303\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,652.72\n", + "Adstocked value: 7,652.90\n", + "Saturated value: 0.3479\n", + "Final response: 9735.3597\n", + "Raw spend: 7652.723602344718\n", + "After adstock: 7652.900072932953\n", + "After hill transform: 0.3479102163494712\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,408.94\n", + "Adstocked value: 16,410.17\n", + "Saturated value: 0.0010\n", + "Final response: 517.9786\n", + "Raw spend: 16408.94361821249\n", + "After adstock: 16410.16584043471\n", + "After hill transform: 0.0009589765568424187\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.49\n", + "Adstocked value: 48,625.83\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2408\n", + "Raw spend: 48625.49392663883\n", + "After adstock: 48625.82725997217\n", + "After hill transform: 0.33157960826116656\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3528\n", + "Raw spend: 5373.032272178601\n", + "After adstock: 5373.365605511934\n", + "After hill transform: 0.022022195683497017\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,649.12\n", + "Adstocked value: 7,649.29\n", + "Saturated value: 0.3476\n", + "Final response: 9727.0591\n", + "Raw spend: 7649.118327200863\n", + "After adstock: 7649.294797789098\n", + "After hill transform: 0.34761358124310554\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.28\n", + "Adstocked value: 16,410.50\n", + "Saturated value: 0.0010\n", + "Final response: 518.0103\n", + "Raw spend: 16409.278908488337\n", + "After adstock: 16410.50113071056\n", + "After hill transform: 0.0009590352164335967\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.85\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2504\n", + "Raw spend: 48625.519012438504\n", + "After adstock: 48625.85234577184\n", + "After hill transform: 0.3315796753189695\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032423617467\n", + "After adstock: 5373.3657569508005\n", + "After hill transform: 0.02202219728142987\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.76\n", + "Adstocked value: 7,648.93\n", + "Saturated value: 0.3476\n", + "Final response: 9726.2290\n", + "Raw spend: 7648.7577996864775\n", + "After adstock: 7648.934270274713\n", + "After hill transform: 0.34758391654351317\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.31\n", + "Adstocked value: 16,410.53\n", + "Saturated value: 0.0010\n", + "Final response: 518.0135\n", + "Raw spend: 16409.31243751592\n", + "After adstock: 16410.534659738143\n", + "After hill transform: 0.000959041082523949\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.85\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2513\n", + "Raw spend: 48625.52152101847\n", + "After adstock: 48625.854854351805\n", + "After hill transform: 0.3315796820247483\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032438761354\n", + "After adstock: 5373.365772094687\n", + "After hill transform: 0.022022197441223152\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1460\n", + "Raw spend: 7648.721746935039\n", + "After adstock: 7648.898217523274\n", + "After hill transform: 0.3475809500617088\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.31579041868\n", + "After adstock: 16410.538012640904\n", + "After hill transform: 0.0009590416691342971\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52177187647\n", + "After adstock: 48625.855105209805\n", + "After hill transform: 0.3315796826953261\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032440275742\n", + "After adstock: 5373.365773609075\n", + "After hill transform: 0.02202219745720248\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1377\n", + "Raw spend: 7648.718141659895\n", + "After adstock: 7648.89461224813\n", + "After hill transform: 0.34758065341341\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.316125708956\n", + "After adstock: 16410.53834793118\n", + "After hill transform: 0.0009590417277953449\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52179696227\n", + "After adstock: 48625.855130295604\n", + "After hill transform: 0.33157968276238386\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032440427181\n", + "After adstock: 5373.3657737605145\n", + "After hill transform: 0.022022197458800415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1369\n", + "Raw spend: 7648.71778113238\n", + "After adstock: 7648.894251720615\n", + "After hill transform: 0.34758062374857884\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.316149113514\n", + "After adstock: 16410.538371335737\n", + "After hill transform: 0.000959041731890113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52179871335\n", + "After adstock: 48625.85513204669\n", + "After hill transform: 0.33157968276706484\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.0324404377525\n", + "After adstock: 5373.3657737710855\n", + "After hill transform: 0.022022197458911957\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1368\n", + "Raw spend: 7648.717755966163\n", + "After adstock: 7648.894226554398\n", + "After hill transform: 0.34758062167785875\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.316149128415\n", + "After adstock: 16410.538371350638\n", + "After hill transform: 0.00095904173189272\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52179871335\n", + "After adstock: 48625.85513204669\n", + "After hill transform: 0.33157968276706484\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.0324404377525\n", + "After adstock: 5373.3657737710855\n", + "After hill transform: 0.022022197458911957\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1368\n", + "Raw spend: 7648.717755966163\n", + "After adstock: 7648.894226554398\n", + "After hill transform: 0.34758062167785875\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.316149113514\n", + "After adstock: 16410.538371335737\n", + "After hill transform: 0.000959041731890113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52179872825\n", + "After adstock: 48625.85513206159\n", + "After hill transform: 0.33157968276710464\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.0324404377525\n", + "After adstock: 5373.3657737710855\n", + "After hill transform: 0.022022197458911957\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1368\n", + "Raw spend: 7648.717755966163\n", + "After adstock: 7648.894226554398\n", + "After hill transform: 0.34758062167785875\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.316149113514\n", + "After adstock: 16410.538371335737\n", + "After hill transform: 0.000959041731890113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52179871335\n", + "After adstock: 48625.85513204669\n", + "After hill transform: 0.33157968276706484\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032440452654\n", + "After adstock: 5373.365773785987\n", + "After hill transform: 0.02202219745906919\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1368\n", + "Raw spend: 7648.717755966163\n", + "After adstock: 7648.894226554398\n", + "After hill transform: 0.34758062167785875\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.316149113514\n", + "After adstock: 16410.538371335737\n", + "After hill transform: 0.000959041731890113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52179871335\n", + "After adstock: 48625.85513204669\n", + "After hill transform: 0.33157968276706484\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.0324404377525\n", + "After adstock: 5373.3657737710855\n", + "After hill transform: 0.022022197458911957\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1368\n", + "Raw spend: 7648.717755981064\n", + "After adstock: 7648.8942265692995\n", + "After hill transform: 0.3475806216790849\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,223.04\n", + "Adstocked value: 16,224.27\n", + "Saturated value: 0.0009\n", + "Final response: 500.6092\n", + "Raw spend: 16223.04377357045\n", + "After adstock: 16224.265995792673\n", + "After hill transform: 0.0009268191179969613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,611.59\n", + "Adstocked value: 48,611.92\n", + "Saturated value: 0.3315\n", + "Final response: 47379.9269\n", + "Raw spend: 48611.58524334449\n", + "After adstock: 48611.918576677825\n", + "After hill transform: 0.33154242415682283\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,372.95\n", + "Adstocked value: 5,373.28\n", + "Saturated value: 0.0220\n", + "Final response: 1479.2933\n", + "Raw spend: 5372.948307734741\n", + "After adstock: 5373.281641068074\n", + "After hill transform: 0.02202130972896619\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,849.01\n", + "Adstocked value: 7,849.19\n", + "Saturated value: 0.3640\n", + "Final response: 10186.1982\n", + "Raw spend: 7849.010819581103\n", + "After adstock: 7849.187290169338\n", + "After hill transform: 0.3640217259232206\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,390.69\n", + "Adstocked value: 16,391.91\n", + "Saturated value: 0.0010\n", + "Final response: 516.2556\n", + "Raw spend: 16390.68891155921\n", + "After adstock: 16391.911133781432\n", + "After hill transform: 0.0009557864656062042\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,624.13\n", + "Adstocked value: 48,624.46\n", + "Saturated value: 0.3316\n", + "Final response: 47384.7190\n", + "Raw spend: 48624.128143176466\n", + "After adstock: 48624.4614765098\n", + "After hill transform: 0.33157595729166933\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.02\n", + "Adstocked value: 5,373.36\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3469\n", + "Raw spend: 5373.024027167451\n", + "After adstock: 5373.357360500784\n", + "After hill transform: 0.022022108684968764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,668.75\n", + "Adstocked value: 7,668.92\n", + "Saturated value: 0.3492\n", + "Final response: 9772.2436\n", + "Raw spend: 7668.747062327657\n", + "After adstock: 7668.923532915892\n", + "After hill transform: 0.34922832940582416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,407.45\n", + "Adstocked value: 16,408.68\n", + "Saturated value: 0.0010\n", + "Final response: 517.8378\n", + "Raw spend: 16407.453425358082\n", + "After adstock: 16408.675647580305\n", + "After hill transform: 0.0009587158739932481\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.38\n", + "Adstocked value: 48,625.72\n", + "Saturated value: 0.3316\n", + "Final response: 47385.1982\n", + "Raw spend: 48625.38243315966\n", + "After adstock: 48625.715766493\n", + "After hill transform: 0.33157931022338094\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.36\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3523\n", + "Raw spend: 5373.031599110723\n", + "After adstock: 5373.364932444056\n", + "After hill transform: 0.022022188581508156\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,650.72\n", + "Adstocked value: 7,650.90\n", + "Saturated value: 0.3477\n", + "Final response: 9730.7484\n", + "Raw spend: 7650.7206866023125\n", + "After adstock: 7650.897157190548\n", + "After hill transform: 0.3477454229672406\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.13\n", + "Adstocked value: 16,410.35\n", + "Saturated value: 0.0010\n", + "Final response: 517.9962\n", + "Raw spend: 16409.12987673797\n", + "After adstock: 16410.352098960193\n", + "After hill transform: 0.0009590091427865223\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.51\n", + "Adstocked value: 48,625.84\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2461\n", + "Raw spend: 48625.50786215798\n", + "After adstock: 48625.84119549132\n", + "After hill transform: 0.331579645512735\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3528\n", + "Raw spend: 5373.03235630505\n", + "After adstock: 5373.365689638383\n", + "After hill transform: 0.022022196571171486\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.92\n", + "Adstocked value: 7,649.09\n", + "Saturated value: 0.3476\n", + "Final response: 9726.5980\n", + "Raw spend: 7648.918049029779\n", + "After adstock: 7649.094519618014\n", + "After hill transform: 0.3475971021064092\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.30\n", + "Adstocked value: 16,410.52\n", + "Saturated value: 0.0010\n", + "Final response: 518.0121\n", + "Raw spend: 16409.29752187596\n", + "After adstock: 16410.519744098183\n", + "After hill transform: 0.0009590384729466137\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.85\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2509\n", + "Raw spend: 48625.52040505782\n", + "After adstock: 48625.85373839115\n", + "After hill transform: 0.3315796790416322\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032432024482\n", + "After adstock: 5373.365765357815\n", + "After hill transform: 0.022022197370137903\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.74\n", + "Adstocked value: 7,648.91\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1829\n", + "Raw spend: 7648.737785272525\n", + "After adstock: 7648.91425586076\n", + "After hill transform: 0.3475822697237044\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.31\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0137\n", + "Raw spend: 16409.31428638976\n", + "After adstock: 16410.536508611982\n", + "After hill transform: 0.0009590414059954317\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.85\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.521659347796\n", + "After adstock: 48625.85499268113\n", + "After hill transform: 0.3315796823945215\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032439596425\n", + "After adstock: 5373.365772929758\n", + "After hill transform: 0.02202219745003455\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1414\n", + "Raw spend: 7648.719758896799\n", + "After adstock: 7648.896229485034\n", + "After hill transform: 0.3475807864824732\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315962841138\n", + "After adstock: 16410.53818506336\n", + "After hill transform: 0.0009590416993006413\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52178477679\n", + "After adstock: 48625.85511811013\n", + "After hill transform: 0.33157968272981053\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.03244035362\n", + "After adstock: 5373.365773686953\n", + "After hill transform: 0.022022197458024213\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717956259226\n", + "After adstock: 7648.894426847462\n", + "After hill transform: 0.34758063815832047\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.316130486277\n", + "After adstock: 16410.5383527085\n", + "After hill transform: 0.0009590417286311658\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52179731969\n", + "After adstock: 48625.85513065303\n", + "After hill transform: 0.3315796827633394\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.03244042934\n", + "After adstock: 5373.365773762673\n", + "After hill transform: 0.022022197458823188\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1369\n", + "Raw spend: 7648.717775995469\n", + "After adstock: 7648.894246583704\n", + "After hill transform: 0.3475806233259049\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.316130501178\n", + "After adstock: 16410.5383527234\n", + "After hill transform: 0.0009590417286337729\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52179731969\n", + "After adstock: 48625.85513065303\n", + "After hill transform: 0.3315796827633394\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.03244042934\n", + "After adstock: 5373.365773762673\n", + "After hill transform: 0.022022197458823188\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1369\n", + "Raw spend: 7648.717775995469\n", + "After adstock: 7648.894246583704\n", + "After hill transform: 0.3475806233259049\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.316130486277\n", + "After adstock: 16410.5383527085\n", + "After hill transform: 0.0009590417286311658\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52179733459\n", + "After adstock: 48625.85513066793\n", + "After hill transform: 0.3315796827633792\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.03244042934\n", + "After adstock: 5373.365773762673\n", + "After hill transform: 0.022022197458823188\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1369\n", + "Raw spend: 7648.717775995469\n", + "After adstock: 7648.894246583704\n", + "After hill transform: 0.3475806233259049\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.316130486277\n", + "After adstock: 16410.5383527085\n", + "After hill transform: 0.0009590417286311658\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52179731969\n", + "After adstock: 48625.85513065303\n", + "After hill transform: 0.3315796827633394\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032440444241\n", + "After adstock: 5373.365773777574\n", + "After hill transform: 0.02202219745898042\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1369\n", + "Raw spend: 7648.717775995469\n", + "After adstock: 7648.894246583704\n", + "After hill transform: 0.3475806233259049\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.316130486277\n", + "After adstock: 16410.5383527085\n", + "After hill transform: 0.0009590417286311658\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52179731969\n", + "After adstock: 48625.85513065303\n", + "After hill transform: 0.3315796827633394\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.03244042934\n", + "After adstock: 5373.365773762673\n", + "After hill transform: 0.022022197458823188\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1369\n", + "Raw spend: 7648.7177760103705\n", + "After adstock: 7648.894246598606\n", + "After hill transform: 0.347580623327131\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.23\n", + "Adstocked value: 16,410.45\n", + "Saturated value: 0.0010\n", + "Final response: 518.0054\n", + "Raw spend: 16409.226647286658\n", + "After adstock: 16410.44886950888\n", + "After hill transform: 0.0009590260730925062\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.85\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2513\n", + "Raw spend: 48625.521558078595\n", + "After adstock: 48625.85489141193\n", + "After hill transform: 0.33157968212381506\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.36\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3481\n", + "Raw spend: 5373.025662758977\n", + "After adstock: 5373.35899609231\n", + "After hill transform: 0.02202212594315317\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.81\n", + "Adstocked value: 7,648.99\n", + "Saturated value: 0.3476\n", + "Final response: 9726.3591\n", + "Raw spend: 7648.814276106547\n", + "After adstock: 7648.9907466947825\n", + "After hill transform: 0.3475885635152362\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.31\n", + "Adstocked value: 16,410.53\n", + "Saturated value: 0.0010\n", + "Final response: 518.0130\n", + "Raw spend: 16409.307182166314\n", + "After adstock: 16410.529404388537\n", + "After hill transform: 0.0009590401630696519\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52177339558\n", + "After adstock: 48625.855106728915\n", + "After hill transform: 0.3315796826993869\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3524\n", + "Raw spend: 5373.031762662304\n", + "After adstock: 5373.365095995637\n", + "After hill transform: 0.022022190307250035\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.73\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1591\n", + "Raw spend: 7648.727426006577\n", + "After adstock: 7648.903896594812\n", + "After hill transform: 0.3475814173455321\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.31523565428\n", + "After adstock: 16410.537457876504\n", + "After hill transform: 0.0009590415720749381\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.521794927285\n", + "After adstock: 48625.85512826062\n", + "After hill transform: 0.3315796827569441\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032372652636\n", + "After adstock: 5373.365705985969\n", + "After hill transform: 0.022022196743665807\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1391\n", + "Raw spend: 7648.71874099658\n", + "After adstock: 7648.895211584815\n", + "After hill transform: 0.3475807027278745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.316041003076\n", + "After adstock: 16410.5382632253\n", + "After hill transform: 0.0009590417129755421\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52179708045\n", + "After adstock: 48625.85513041379\n", + "After hill transform: 0.33157968276269983\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.03243365167\n", + "After adstock: 5373.365766985003\n", + "After hill transform: 0.02202219738730745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.71787249558\n", + "After adstock: 7648.894343083815\n", + "After hill transform: 0.34758063126610195\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.316041017977\n", + "After adstock: 16410.5382632402\n", + "After hill transform: 0.0009590417129781491\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52179708045\n", + "After adstock: 48625.85513041379\n", + "After hill transform: 0.33157968276269983\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.03243365167\n", + "After adstock: 5373.365766985003\n", + "After hill transform: 0.02202219738730745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.71787249558\n", + "After adstock: 7648.894343083815\n", + "After hill transform: 0.34758063126610195\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.316041003076\n", + "After adstock: 16410.5382632253\n", + "After hill transform: 0.0009590417129755421\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52179709535\n", + "After adstock: 48625.85513042869\n", + "After hill transform: 0.3315796827627397\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.03243365167\n", + "After adstock: 5373.365766985003\n", + "After hill transform: 0.02202219738730745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.71787249558\n", + "After adstock: 7648.894343083815\n", + "After hill transform: 0.34758063126610195\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.316041003076\n", + "After adstock: 16410.5382632253\n", + "After hill transform: 0.0009590417129755421\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52179708045\n", + "After adstock: 48625.85513041379\n", + "After hill transform: 0.33157968276269983\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032433666571\n", + "After adstock: 5373.365766999904\n", + "After hill transform: 0.022022197387464686\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.71787249558\n", + "After adstock: 7648.894343083815\n", + "After hill transform: 0.34758063126610195\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.316041003076\n", + "After adstock: 16410.5382632253\n", + "After hill transform: 0.0009590417129755421\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52179708045\n", + "After adstock: 48625.85513041379\n", + "After hill transform: 0.33157968276269983\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.03243365167\n", + "After adstock: 5373.365766985003\n", + "After hill transform: 0.02202219738730745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717872510481\n", + "After adstock: 7648.8943430987165\n", + "After hill transform: 0.347580631267328\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,408.75\n", + "Adstocked value: 16,409.97\n", + "Saturated value: 0.0010\n", + "Final response: 517.9599\n", + "Raw spend: 16408.745113274297\n", + "After adstock: 16409.96733549652\n", + "After hill transform: 0.0009589418291979593\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.58\n", + "Adstocked value: 48,625.91\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2731\n", + "Raw spend: 48625.57851487778\n", + "After adstock: 48625.911848211115\n", + "After hill transform: 0.3315798343770867\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,372.99\n", + "Adstocked value: 5,373.32\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3230\n", + "Raw spend: 5372.990187936356\n", + "After adstock: 5373.323521269689\n", + "After hill transform: 0.022021751627135263\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,649.27\n", + "Adstocked value: 7,649.45\n", + "Saturated value: 0.3476\n", + "Final response: 9727.4183\n", + "Raw spend: 7649.274328142343\n", + "After adstock: 7649.450798730578\n", + "After hill transform: 0.3476264171482739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.26\n", + "Adstocked value: 16,410.48\n", + "Saturated value: 0.0010\n", + "Final response: 518.0084\n", + "Raw spend: 16409.2589482302\n", + "After adstock: 16410.48117045242\n", + "After hill transform: 0.0009590317242864563\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.53\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2536\n", + "Raw spend: 48625.527468860186\n", + "After adstock: 48625.86080219352\n", + "After hill transform: 0.33157969792414493\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.36\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3499\n", + "Raw spend: 5373.028209080138\n", + "After adstock: 5373.361542413471\n", + "After hill transform: 0.022022152811051052\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.77\n", + "Adstocked value: 7,648.95\n", + "Saturated value: 0.3476\n", + "Final response: 9726.2652\n", + "Raw spend: 7648.773518060257\n", + "After adstock: 7648.949988648492\n", + "After hill transform: 0.3475852098774101\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.31\n", + "Adstocked value: 16,410.53\n", + "Saturated value: 0.0010\n", + "Final response: 518.0133\n", + "Raw spend: 16409.31033172579\n", + "After adstock: 16410.53255394801\n", + "After hill transform: 0.0009590407141035202\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2516\n", + "Raw spend: 48625.522364258424\n", + "After adstock: 48625.85569759176\n", + "After hill transform: 0.33157968427884443\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3526\n", + "Raw spend: 5373.032011194517\n", + "After adstock: 5373.36534452785\n", + "After hill transform: 0.02202219292967942\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1499\n", + "Raw spend: 7648.723437052048\n", + "After adstock: 7648.899907640283\n", + "After hill transform: 0.34758108912746355\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315470075348\n", + "After adstock: 16410.53769229757\n", + "After hill transform: 0.0009590416130883087\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52185379825\n", + "After adstock: 48625.85518713159\n", + "After hill transform: 0.3315796829143143\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.0323914059545\n", + "After adstock: 5373.3657247392875\n", + "After hill transform: 0.022022196941544628\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1384\n", + "Raw spend: 7648.718428951227\n", + "After adstock: 7648.894899539462\n", + "After hill transform: 0.34758067705224044\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315983910303\n", + "After adstock: 16410.538206132525\n", + "After hill transform: 0.0009590417029868184\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52180275223\n", + "After adstock: 48625.85513608556\n", + "After hill transform: 0.3315796827778613\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032429427098\n", + "After adstock: 5373.365762760431\n", + "After hill transform: 0.022022197342731163\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.7179281411445\n", + "After adstock: 7648.89439872938\n", + "After hill transform: 0.34758063584471577\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315983925204\n", + "After adstock: 16410.538206147427\n", + "After hill transform: 0.0009590417029894253\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52180275223\n", + "After adstock: 48625.85513608556\n", + "After hill transform: 0.3315796827778613\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032429427098\n", + "After adstock: 5373.365762760431\n", + "After hill transform: 0.022022197342731163\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.7179281411445\n", + "After adstock: 7648.89439872938\n", + "After hill transform: 0.34758063584471577\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315983910303\n", + "After adstock: 16410.538206132525\n", + "After hill transform: 0.0009590417029868184\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52180276713\n", + "After adstock: 48625.855136100465\n", + "After hill transform: 0.3315796827779011\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032429427098\n", + "After adstock: 5373.365762760431\n", + "After hill transform: 0.022022197342731163\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.7179281411445\n", + "After adstock: 7648.89439872938\n", + "After hill transform: 0.34758063584471577\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315983910303\n", + "After adstock: 16410.538206132525\n", + "After hill transform: 0.0009590417029868184\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52180275223\n", + "After adstock: 48625.85513608556\n", + "After hill transform: 0.3315796827778613\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032429441999\n", + "After adstock: 5373.365762775332\n", + "After hill transform: 0.0220221973428884\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.7179281411445\n", + "After adstock: 7648.89439872938\n", + "After hill transform: 0.34758063584471577\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315983910303\n", + "After adstock: 16410.538206132525\n", + "After hill transform: 0.0009590417029868184\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52180275223\n", + "After adstock: 48625.85513608556\n", + "After hill transform: 0.3315796827778613\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032429427098\n", + "After adstock: 5373.365762760431\n", + "After hill transform: 0.022022197342731163\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717928156046\n", + "After adstock: 7648.894398744281\n", + "After hill transform: 0.3475806358459419\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.04\n", + "Adstocked value: 16,410.26\n", + "Saturated value: 0.0010\n", + "Final response: 517.9877\n", + "Raw spend: 16409.03920304261\n", + "After adstock: 16410.26142526483\n", + "After hill transform: 0.0009589932793242047\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.49\n", + "Adstocked value: 48,625.83\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2410\n", + "Raw spend: 48625.494620202524\n", + "After adstock: 48625.82795353586\n", + "After hill transform: 0.33157961011515835\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.00\n", + "Adstocked value: 5,373.34\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3320\n", + "Raw spend: 5373.002939729233\n", + "After adstock: 5373.336273062566\n", + "After hill transform: 0.022021886178478205\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,649.05\n", + "Adstocked value: 7,649.23\n", + "Saturated value: 0.3476\n", + "Final response: 9726.9050\n", + "Raw spend: 7649.051381256404\n", + "After adstock: 7649.227851844639\n", + "After hill transform: 0.3476080728550355\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.29\n", + "Adstocked value: 16,410.51\n", + "Saturated value: 0.0010\n", + "Final response: 518.0112\n", + "Raw spend: 16409.288305823535\n", + "After adstock: 16410.510528045757\n", + "After hill transform: 0.0009590368605473877\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.85\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2504\n", + "Raw spend: 48625.51908449726\n", + "After adstock: 48625.852417830596\n", + "After hill transform: 0.33157967551159245\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.36\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3508\n", + "Raw spend: 5373.029480457311\n", + "After adstock: 5373.362813790644\n", + "After hill transform: 0.022022166226189323\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.75\n", + "Adstocked value: 7,648.93\n", + "Saturated value: 0.3476\n", + "Final response: 9726.2140\n", + "Raw spend: 7648.751273452671\n", + "After adstock: 7648.927744040906\n", + "After hill transform: 0.3475833795540377\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.31\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0136\n", + "Raw spend: 16409.313216101626\n", + "After adstock: 16410.53543832385\n", + "After hill transform: 0.0009590412187421435\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.85\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2513\n", + "Raw spend: 48625.52153092673\n", + "After adstock: 48625.854864260065\n", + "After hill transform: 0.3315796820512344\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3527\n", + "Raw spend: 5373.032134530119\n", + "After adstock: 5373.365467863452\n", + "After hill transform: 0.022022194231075813\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1449\n", + "Raw spend: 7648.721262672297\n", + "After adstock: 7648.897733260532\n", + "After hill transform: 0.34758091021573084\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315707129434\n", + "After adstock: 16410.537929351656\n", + "After hill transform: 0.0009590416545623432\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52177556968\n", + "After adstock: 48625.855108903015\n", + "After hill transform: 0.3315796827051986\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.0323999373995\n", + "After adstock: 5373.365733270733\n", + "After hill transform: 0.02202219703156562\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1380\n", + "Raw spend: 7648.71826159426\n", + "After adstock: 7648.894732182495\n", + "After hill transform: 0.3475806632818181\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315956232214\n", + "After adstock: 16410.538178454437\n", + "After hill transform: 0.0009590416981443704\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.521800033974\n", + "After adstock: 48625.85513336731\n", + "After hill transform: 0.331579682770595\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.0324264781275\n", + "After adstock: 5373.3657598114605\n", + "After hill transform: 0.022022197311614606\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717961486456\n", + "After adstock: 7648.894432074691\n", + "After hill transform: 0.347580638588426\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315981142496\n", + "After adstock: 16410.53820336472\n", + "After hill transform: 0.000959041702502574\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.521802480405\n", + "After adstock: 48625.85513581374\n", + "After hill transform: 0.3315796827771347\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.0324291322\n", + "After adstock: 5373.365762465533\n", + "After hill transform: 0.02202219733961951\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717931475676\n", + "After adstock: 7648.894402063911\n", + "After hill transform: 0.3475806361190868\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.31598363352\n", + "After adstock: 16410.538205855744\n", + "After hill transform: 0.0009590417029383939\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.521802725045\n", + "After adstock: 48625.85513605838\n", + "After hill transform: 0.3315796827777886\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032429397608\n", + "After adstock: 5373.365762730941\n", + "After hill transform: 0.022022197342420002\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717928474598\n", + "After adstock: 7648.894399062833\n", + "After hill transform: 0.3475806358721529\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315983648423\n", + "After adstock: 16410.538205870645\n", + "After hill transform: 0.000959041702941001\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.521802725045\n", + "After adstock: 48625.85513605838\n", + "After hill transform: 0.3315796827777886\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032429397608\n", + "After adstock: 5373.365762730941\n", + "After hill transform: 0.022022197342420002\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717928474598\n", + "After adstock: 7648.894399062833\n", + "After hill transform: 0.3475806358721529\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.31598363352\n", + "After adstock: 16410.538205855744\n", + "After hill transform: 0.0009590417029383939\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.521802739946\n", + "After adstock: 48625.85513607328\n", + "After hill transform: 0.33157968277782846\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032429397608\n", + "After adstock: 5373.365762730941\n", + "After hill transform: 0.022022197342420002\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717928474598\n", + "After adstock: 7648.894399062833\n", + "After hill transform: 0.3475806358721529\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.31598363352\n", + "After adstock: 16410.538205855744\n", + "After hill transform: 0.0009590417029383939\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.521802725045\n", + "After adstock: 48625.85513605838\n", + "After hill transform: 0.3315796827777886\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032429412509\n", + "After adstock: 5373.365762745842\n", + "After hill transform: 0.022022197342577234\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717928474598\n", + "After adstock: 7648.894399062833\n", + "After hill transform: 0.3475806358721529\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.31598363352\n", + "After adstock: 16410.538205855744\n", + "After hill transform: 0.0009590417029383939\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.521802725045\n", + "After adstock: 48625.85513605838\n", + "After hill transform: 0.3315796827777886\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032429397608\n", + "After adstock: 5373.365762730941\n", + "After hill transform: 0.022022197342420002\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717928489499\n", + "After adstock: 7648.894399077734\n", + "After hill transform: 0.347580635873379\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,407.85\n", + "Adstocked value: 16,409.07\n", + "Saturated value: 0.0010\n", + "Final response: 517.8752\n", + "Raw spend: 16407.84871811251\n", + "After adstock: 16409.070940334732\n", + "After hill transform: 0.0009587850188673404\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.36\n", + "Adstocked value: 48,625.69\n", + "Saturated value: 0.3316\n", + "Final response: 47385.1896\n", + "Raw spend: 48625.360100544436\n", + "After adstock: 48625.69343387777\n", + "After hill transform: 0.3315792505250866\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,372.90\n", + "Adstocked value: 5,373.24\n", + "Saturated value: 0.0220\n", + "Final response: 1479.2615\n", + "Raw spend: 5372.903536196912\n", + "After adstock: 5373.236869530245\n", + "After hill transform: 0.02202083732869369\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,650.48\n", + "Adstocked value: 7,650.65\n", + "Saturated value: 0.3477\n", + "Final response: 9730.1845\n", + "Raw spend: 7650.475789376912\n", + "After adstock: 7650.652259965147\n", + "After hill transform: 0.34772527316217317\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.17\n", + "Adstocked value: 16,410.39\n", + "Saturated value: 0.0010\n", + "Final response: 518.0000\n", + "Raw spend: 16409.16925708142\n", + "After adstock: 16410.391479303642\n", + "After hill transform: 0.0009590160324750937\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.51\n", + "Adstocked value: 48,625.84\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2452\n", + "Raw spend: 48625.50563250698\n", + "After adstock: 48625.83896584032\n", + "After hill transform: 0.3315796395525703\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.02\n", + "Adstocked value: 5,373.35\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3438\n", + "Raw spend: 5373.019540077538\n", + "After adstock: 5373.352873410871\n", + "After hill transform: 0.022022061338820887\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.89\n", + "Adstocked value: 7,649.07\n", + "Saturated value: 0.3476\n", + "Final response: 9726.5420\n", + "Raw spend: 7648.89371456483\n", + "After adstock: 7649.070185153065\n", + "After hill transform: 0.34759509983187603\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.30\n", + "Adstocked value: 16,410.52\n", + "Saturated value: 0.0010\n", + "Final response: 518.0124\n", + "Raw spend: 16409.301310978313\n", + "After adstock: 16410.523533200536\n", + "After hill transform: 0.0009590391358715015\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.85\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2508\n", + "Raw spend: 48625.52018570324\n", + "After adstock: 48625.85351903657\n", + "After hill transform: 0.3315796784552673\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.36\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3520\n", + "Raw spend: 5373.031140465601\n", + "After adstock: 5373.364473798934\n", + "After hill transform: 0.022022183742037828\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.74\n", + "Adstocked value: 7,648.91\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1777\n", + "Raw spend: 7648.735507083621\n", + "After adstock: 7648.911977671856\n", + "After hill transform: 0.34758208227042864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.31\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0137\n", + "Raw spend: 16409.314516368002\n", + "After adstock: 16410.536738590225\n", + "After hill transform: 0.0009590414462314992\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.85\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52164102287\n", + "After adstock: 48625.8549743562\n", + "After hill transform: 0.33157968234553653\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3528\n", + "Raw spend: 5373.032300504407\n", + "After adstock: 5373.3656338377405\n", + "After hill transform: 0.022022195982381563\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1413\n", + "Raw spend: 7648.7196863355\n", + "After adstock: 7648.896156923735\n", + "After hill transform: 0.34758078051200353\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315836906968\n", + "After adstock: 16410.53805912919\n", + "After hill transform: 0.0009590416772677021\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.521786554826\n", + "After adstock: 48625.85511988816\n", + "After hill transform: 0.3315796827345634\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032416508288\n", + "After adstock: 5373.365749841621\n", + "After hill transform: 0.022022197206416155\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1376\n", + "Raw spend: 7648.718104260688\n", + "After adstock: 7648.894574848923\n", + "After hill transform: 0.34758065033613816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315968960866\n", + "After adstock: 16410.53819118309\n", + "After hill transform: 0.0009590417003713244\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52180110802\n", + "After adstock: 48625.85513444136\n", + "After hill transform: 0.3315796827734661\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032428108676\n", + "After adstock: 5373.365761442009\n", + "After hill transform: 0.022022197328819614\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717946053207\n", + "After adstock: 7648.894416641442\n", + "After hill transform: 0.3475806373185515\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315968975767\n", + "After adstock: 16410.53819119799\n", + "After hill transform: 0.0009590417003739316\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52180110802\n", + "After adstock: 48625.85513444136\n", + "After hill transform: 0.3315796827734661\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032428108676\n", + "After adstock: 5373.365761442009\n", + "After hill transform: 0.022022197328819614\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717946053207\n", + "After adstock: 7648.894416641442\n", + "After hill transform: 0.3475806373185515\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315968960866\n", + "After adstock: 16410.53819118309\n", + "After hill transform: 0.0009590417003713244\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52180112292\n", + "After adstock: 48625.85513445626\n", + "After hill transform: 0.3315796827735059\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032428108676\n", + "After adstock: 5373.365761442009\n", + "After hill transform: 0.022022197328819614\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717946053207\n", + "After adstock: 7648.894416641442\n", + "After hill transform: 0.3475806373185515\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315968960866\n", + "After adstock: 16410.53819118309\n", + "After hill transform: 0.0009590417003713244\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52180110802\n", + "After adstock: 48625.85513444136\n", + "After hill transform: 0.3315796827734661\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032428123577\n", + "After adstock: 5373.36576145691\n", + "After hill transform: 0.02202219732897685\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717946053207\n", + "After adstock: 7648.894416641442\n", + "After hill transform: 0.3475806373185515\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315968960866\n", + "After adstock: 16410.53819118309\n", + "After hill transform: 0.0009590417003713244\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52180110802\n", + "After adstock: 48625.85513444136\n", + "After hill transform: 0.3315796827734661\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032428108676\n", + "After adstock: 5373.365761442009\n", + "After hill transform: 0.022022197328819614\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717946068108\n", + "After adstock: 7648.894416656343\n", + "After hill transform: 0.34758063731977756\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,407.84\n", + "Adstocked value: 16,409.07\n", + "Saturated value: 0.0010\n", + "Final response: 517.8747\n", + "Raw spend: 16407.843498835795\n", + "After adstock: 16409.065721058018\n", + "After hill transform: 0.0009587841058863483\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.85\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2502\n", + "Raw spend: 48625.51864064484\n", + "After adstock: 48625.85197397818\n", + "After hill transform: 0.331579674325114\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,372.96\n", + "Adstocked value: 5,373.29\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3006\n", + "Raw spend: 5372.958673293101\n", + "After adstock: 5373.292006626434\n", + "After hill transform: 0.022021419100476166\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,650.27\n", + "Adstocked value: 7,650.44\n", + "Saturated value: 0.3477\n", + "Final response: 9729.7046\n", + "Raw spend: 7650.267331457036\n", + "After adstock: 7650.443802045271\n", + "After hill transform: 0.3477081214541259\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.17\n", + "Adstocked value: 16,410.39\n", + "Saturated value: 0.0010\n", + "Final response: 517.9999\n", + "Raw spend: 16409.168721948357\n", + "After adstock: 16410.39094417058\n", + "After hill transform: 0.0009590159388520193\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.85\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2513\n", + "Raw spend: 48625.521485061705\n", + "After adstock: 48625.85481839504\n", + "After hill transform: 0.3315796819286309\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.36\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3477\n", + "Raw spend: 5373.025052627118\n", + "After adstock: 5373.358385960451\n", + "After hill transform: 0.022022119505256246\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.87\n", + "Adstocked value: 7,649.05\n", + "Saturated value: 0.3476\n", + "Final response: 9726.4940\n", + "Raw spend: 7648.87288459359\n", + "After adstock: 7649.049355181825\n", + "After hill transform: 0.34759338591131134\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.30\n", + "Adstocked value: 16,410.52\n", + "Saturated value: 0.0010\n", + "Final response: 518.0124\n", + "Raw spend: 16409.301244259615\n", + "After adstock: 16410.523466481838\n", + "After hill transform: 0.0009590391241986854\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.521769503386\n", + "After adstock: 48625.85510283672\n", + "After hill transform: 0.3315796826889826\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3524\n", + "Raw spend: 5373.0316905605205\n", + "After adstock: 5373.3650238938535\n", + "After hill transform: 0.022022189546455993\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.73\n", + "Adstocked value: 7,648.91\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1729\n", + "Raw spend: 7648.733439907245\n", + "After adstock: 7648.90991049548\n", + "After hill transform: 0.3475819121796168\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.31\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0137\n", + "Raw spend: 16409.31449649074\n", + "After adstock: 16410.536718712963\n", + "After hill transform: 0.0009590414427538536\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52179794756\n", + "After adstock: 48625.85513128089\n", + "After hill transform: 0.33157968276501776\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3528\n", + "Raw spend: 5373.032354353861\n", + "After adstock: 5373.365687687194\n", + "After hill transform: 0.022022196550583184\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1408\n", + "Raw spend: 7648.7194954386105\n", + "After adstock: 7648.895966026846\n", + "After hill transform: 0.3475807648046758\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.31582171385\n", + "After adstock: 16410.538043936074\n", + "After hill transform: 0.0009590416746095751\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.521800791976\n", + "After adstock: 48625.85513412531\n", + "After hill transform: 0.33157968277262123\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032420733194\n", + "After adstock: 5373.365754066527\n", + "After hill transform: 0.02202219725099597\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1376\n", + "Raw spend: 7648.718100991748\n", + "After adstock: 7648.894571579983\n", + "After hill transform: 0.34758065006716404\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315954236165\n", + "After adstock: 16410.538176458387\n", + "After hill transform: 0.0009590416977951497\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.521801076415\n", + "After adstock: 48625.85513440975\n", + "After hill transform: 0.33157968277338157\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032427371128\n", + "After adstock: 5373.365760704461\n", + "After hill transform: 0.022022197321037246\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717961547061\n", + "After adstock: 7648.8944321352965\n", + "After hill transform: 0.3475806385934127\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315967488394\n", + "After adstock: 16410.538189710616\n", + "After hill transform: 0.0009590417001137067\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.521801104864\n", + "After adstock: 48625.8551344382\n", + "After hill transform: 0.3315796827734577\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032428034921\n", + "After adstock: 5373.365761368254\n", + "After hill transform: 0.02202219732804138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717947602592\n", + "After adstock: 7648.894418190827\n", + "After hill transform: 0.34758063744603757\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315967503295\n", + "After adstock: 16410.538189725517\n", + "After hill transform: 0.0009590417001163138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.521801104864\n", + "After adstock: 48625.8551344382\n", + "After hill transform: 0.3315796827734577\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032428034921\n", + "After adstock: 5373.365761368254\n", + "After hill transform: 0.02202219732804138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717947602592\n", + "After adstock: 7648.894418190827\n", + "After hill transform: 0.34758063744603757\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315967488394\n", + "After adstock: 16410.538189710616\n", + "After hill transform: 0.0009590417001137067\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.521801119765\n", + "After adstock: 48625.8551344531\n", + "After hill transform: 0.3315796827734975\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032428034921\n", + "After adstock: 5373.365761368254\n", + "After hill transform: 0.02202219732804138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717947602592\n", + "After adstock: 7648.894418190827\n", + "After hill transform: 0.34758063744603757\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315967488394\n", + "After adstock: 16410.538189710616\n", + "After hill transform: 0.0009590417001137067\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.521801104864\n", + "After adstock: 48625.8551344382\n", + "After hill transform: 0.3315796827734577\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032428049823\n", + "After adstock: 5373.365761383156\n", + "After hill transform: 0.022022197328198614\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717947602592\n", + "After adstock: 7648.894418190827\n", + "After hill transform: 0.34758063744603757\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315967488394\n", + "After adstock: 16410.538189710616\n", + "After hill transform: 0.0009590417001137067\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.521801104864\n", + "After adstock: 48625.8551344382\n", + "After hill transform: 0.3315796827734577\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032428034921\n", + "After adstock: 5373.365761368254\n", + "After hill transform: 0.02202219732804138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717947617493\n", + "After adstock: 7648.8944182057285\n", + "After hill transform: 0.34758063744726364\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.29\n", + "Adstocked value: 16,410.51\n", + "Saturated value: 0.0010\n", + "Final response: 518.0112\n", + "Raw spend: 16409.28814194344\n", + "After adstock: 16410.510364165664\n", + "After hill transform: 0.0009590368318756774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.51\n", + "Adstocked value: 48,625.84\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2455\n", + "Raw spend: 48625.50625746822\n", + "After adstock: 48625.83959080156\n", + "After hill transform: 0.3315796412231779\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.36\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3491\n", + "Raw spend: 5373.02705633303\n", + "After adstock: 5373.360389666363\n", + "After hill transform: 0.022022140647660917\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.77\n", + "Adstocked value: 7,648.94\n", + "Saturated value: 0.3476\n", + "Final response: 9726.2495\n", + "Raw spend: 7648.766688486076\n", + "After adstock: 7648.943159074312\n", + "After hill transform: 0.34758464792875543\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.31\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0136\n", + "Raw spend: 16409.313184933897\n", + "After adstock: 16410.53540715612\n", + "After hill transform: 0.0009590412132891641\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.85\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2508\n", + "Raw spend: 48625.5202467412\n", + "After adstock: 48625.85358007454\n", + "After hill transform: 0.3315796786184302\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3525\n", + "Raw spend: 5373.031890864732\n", + "After adstock: 5373.365224198065\n", + "After hill transform: 0.022022191659999468\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1485\n", + "Raw spend: 7648.722821690941\n", + "After adstock: 7648.899292279176\n", + "After hill transform: 0.3475810384944864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315689232943\n", + "After adstock: 16410.537911455165\n", + "After hill transform: 0.0009590416514312448\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.85\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.521645668494\n", + "After adstock: 48625.85497900183\n", + "After hill transform: 0.3315796823579549\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032374317902\n", + "After adstock: 5373.365707651235\n", + "After hill transform: 0.02202219676123715\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1384\n", + "Raw spend: 7648.718435011427\n", + "After adstock: 7648.894905599662\n", + "After hill transform: 0.3475806775508842\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315939662847\n", + "After adstock: 16410.53816188507\n", + "After hill transform: 0.0009590416952454602\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52178556123\n", + "After adstock: 48625.855118894564\n", + "After hill transform: 0.33157968273190735\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032422663219\n", + "After adstock: 5373.365755996552\n", + "After hill transform: 0.02202219727136095\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1374\n", + "Raw spend: 7648.7179963434755\n", + "After adstock: 7648.894466931711\n", + "After hill transform: 0.34758064145652223\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.31596470584\n", + "After adstock: 16410.53818692806\n", + "After hill transform: 0.0009590416996268819\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.5217995505\n", + "After adstock: 48625.85513288384\n", + "After hill transform: 0.3315796827693026\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032427497751\n", + "After adstock: 5373.365760831084\n", + "After hill transform: 0.022022197322373337\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717952476681\n", + "After adstock: 7648.894423064916\n", + "After hill transform: 0.34758063784708604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.31596721014\n", + "After adstock: 16410.538189432362\n", + "After hill transform: 0.0009590417000650244\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52180094943\n", + "After adstock: 48625.85513428276\n", + "After hill transform: 0.3315796827730422\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032427981205\n", + "After adstock: 5373.365761314538\n", + "After hill transform: 0.022022197327474582\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948090001\n", + "After adstock: 7648.894418678236\n", + "After hill transform: 0.3475806374861424\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.31596722504\n", + "After adstock: 16410.538189447263\n", + "After hill transform: 0.0009590417000676315\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52180094943\n", + "After adstock: 48625.85513428276\n", + "After hill transform: 0.3315796827730422\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032427981205\n", + "After adstock: 5373.365761314538\n", + "After hill transform: 0.022022197327474582\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948090001\n", + "After adstock: 7648.894418678236\n", + "After hill transform: 0.3475806374861424\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.31596721014\n", + "After adstock: 16410.538189432362\n", + "After hill transform: 0.0009590417000650244\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52180096433\n", + "After adstock: 48625.855134297664\n", + "After hill transform: 0.33157968277308203\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032427981205\n", + "After adstock: 5373.365761314538\n", + "After hill transform: 0.022022197327474582\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948090001\n", + "After adstock: 7648.894418678236\n", + "After hill transform: 0.3475806374861424\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.31596721014\n", + "After adstock: 16410.538189432362\n", + "After hill transform: 0.0009590417000650244\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52180094943\n", + "After adstock: 48625.85513428276\n", + "After hill transform: 0.3315796827730422\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032427996106\n", + "After adstock: 5373.365761329439\n", + "After hill transform: 0.022022197327631814\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948090001\n", + "After adstock: 7648.894418678236\n", + "After hill transform: 0.3475806374861424\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.31596721014\n", + "After adstock: 16410.538189432362\n", + "After hill transform: 0.0009590417000650244\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52180094943\n", + "After adstock: 48625.85513428276\n", + "After hill transform: 0.3315796827730422\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032427981205\n", + "After adstock: 5373.365761314538\n", + "After hill transform: 0.022022197327474582\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179481049025\n", + "After adstock: 7648.894418693138\n", + "After hill transform: 0.34758063748736845\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.27\n", + "Adstocked value: 16,410.50\n", + "Saturated value: 0.0010\n", + "Final response: 518.0099\n", + "Raw spend: 16409.274048907817\n", + "After adstock: 16410.49627113004\n", + "After hill transform: 0.0009590343662248648\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.85\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2510\n", + "Raw spend: 48625.52077869891\n", + "After adstock: 48625.85411203225\n", + "After hill transform: 0.3315796800404262\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.01\n", + "Adstocked value: 5,373.34\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3353\n", + "Raw spend: 5373.007671536836\n", + "After adstock: 5373.341004870169\n", + "After hill transform: 0.022021936106566324\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.79\n", + "Adstocked value: 7,648.96\n", + "Saturated value: 0.3476\n", + "Final response: 9726.2931\n", + "Raw spend: 7648.785645087208\n", + "After adstock: 7648.962115675443\n", + "After hill transform: 0.34758620770904636\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.31\n", + "Adstocked value: 16,410.53\n", + "Saturated value: 0.0010\n", + "Final response: 518.0134\n", + "Raw spend: 16409.311775379905\n", + "After adstock: 16410.533997602128\n", + "After hill transform: 0.0009590409666793299\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52169872438\n", + "After adstock: 48625.85503205771\n", + "After hill transform: 0.3315796824997806\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.36\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3511\n", + "Raw spend: 5373.029952336768\n", + "After adstock: 5373.363285670101\n", + "After hill transform: 0.022022171205301616\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1528\n", + "Raw spend: 7648.724717789722\n", + "After adstock: 7648.901188377957\n", + "After hill transform: 0.34758119450877434\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315548027116\n", + "After adstock: 16410.53777024934\n", + "After hill transform: 0.0009590416267264382\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.521790726925\n", + "After adstock: 48625.85512406026\n", + "After hill transform: 0.33157968274571603\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3527\n", + "Raw spend: 5373.032180416762\n", + "After adstock: 5373.365513750095\n", + "After hill transform: 0.022022194715256467\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1388\n", + "Raw spend: 7648.718625059973\n", + "After adstock: 7648.895095648209\n", + "After hill transform: 0.347580693188409\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315925291838\n", + "After adstock: 16410.53814751406\n", + "After hill transform: 0.0009590416927311657\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52179992718\n", + "After adstock: 48625.85513326051\n", + "After hill transform: 0.3315796827703095\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032403224761\n", + "After adstock: 5373.365736558094\n", + "After hill transform: 0.022022197066252767\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1374\n", + "Raw spend: 7648.718015786999\n", + "After adstock: 7648.894486375234\n", + "After hill transform: 0.34758064305636915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315963018307\n", + "After adstock: 16410.53818524053\n", + "After hill transform: 0.0009590416993316383\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.5218008472\n", + "After adstock: 48625.855134180536\n", + "After hill transform: 0.3315796827727689\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.03242550556\n", + "After adstock: 5373.365758838893\n", + "After hill transform: 0.022022197301352395\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717954859701\n", + "After adstock: 7648.894425447937\n", + "After hill transform: 0.3475806380431651\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315966790957\n", + "After adstock: 16410.53818901318\n", + "After hill transform: 0.0009590416999916859\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.521800939205\n", + "After adstock: 48625.85513427254\n", + "After hill transform: 0.3315796827730148\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.03242773364\n", + "After adstock: 5373.365761066973\n", + "After hill transform: 0.022022197324862363\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948766971\n", + "After adstock: 7648.894419355206\n", + "After hill transform: 0.3475806375418446\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315966805858\n", + "After adstock: 16410.53818902808\n", + "After hill transform: 0.000959041699994293\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.521800939205\n", + "After adstock: 48625.85513427254\n", + "After hill transform: 0.3315796827730148\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.03242773364\n", + "After adstock: 5373.365761066973\n", + "After hill transform: 0.022022197324862363\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948766971\n", + "After adstock: 7648.894419355206\n", + "After hill transform: 0.3475806375418446\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315966790957\n", + "After adstock: 16410.53818901318\n", + "After hill transform: 0.0009590416999916859\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.521800954106\n", + "After adstock: 48625.85513428744\n", + "After hill transform: 0.33157968277305466\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.03242773364\n", + "After adstock: 5373.365761066973\n", + "After hill transform: 0.022022197324862363\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948766971\n", + "After adstock: 7648.894419355206\n", + "After hill transform: 0.3475806375418446\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315966790957\n", + "After adstock: 16410.53818901318\n", + "After hill transform: 0.0009590416999916859\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.521800939205\n", + "After adstock: 48625.85513427254\n", + "After hill transform: 0.3315796827730148\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.0324277485415\n", + "After adstock: 5373.365761081875\n", + "After hill transform: 0.022022197325019595\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948766971\n", + "After adstock: 7648.894419355206\n", + "After hill transform: 0.3475806375418446\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315966790957\n", + "After adstock: 16410.53818901318\n", + "After hill transform: 0.0009590416999916859\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.521800939205\n", + "After adstock: 48625.85513427254\n", + "After hill transform: 0.3315796827730148\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.03242773364\n", + "After adstock: 5373.365761066973\n", + "After hill transform: 0.022022197324862363\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948781872\n", + "After adstock: 7648.894419370107\n", + "After hill transform: 0.3475806375430707\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.09\n", + "Adstocked value: 16,410.31\n", + "Saturated value: 0.0010\n", + "Final response: 517.9921\n", + "Raw spend: 16409.085730518644\n", + "After adstock: 16410.307952740866\n", + "After hill transform: 0.0009590014193353003\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.85\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2495\n", + "Raw spend: 48625.516711469616\n", + "After adstock: 48625.85004480295\n", + "After hill transform: 0.3315796691681634\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,372.90\n", + "Adstocked value: 5,373.24\n", + "Saturated value: 0.0220\n", + "Final response: 1479.2622\n", + "Raw spend: 5372.904513437768\n", + "After adstock: 5373.237846771101\n", + "After hill transform: 0.0220208476398426\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,649.08\n", + "Adstocked value: 7,649.26\n", + "Saturated value: 0.3476\n", + "Final response: 9726.9736\n", + "Raw spend: 7649.081188804746\n", + "After adstock: 7649.257659392981\n", + "After hill transform: 0.3476105254547627\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.29\n", + "Adstocked value: 16,410.52\n", + "Saturated value: 0.0010\n", + "Final response: 518.0117\n", + "Raw spend: 16409.292943163724\n", + "After adstock: 16410.515165385947\n", + "After hill transform: 0.0009590376718754174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.85\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2512\n", + "Raw spend: 48625.52129199225\n", + "After adstock: 48625.854625325584\n", + "After hill transform: 0.33157968141252975\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.02\n", + "Adstocked value: 5,373.35\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3438\n", + "Raw spend: 5373.019636304053\n", + "After adstock: 5373.352969637386\n", + "After hill transform: 0.022022062354167593\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.75\n", + "Adstocked value: 7,648.93\n", + "Saturated value: 0.3476\n", + "Final response: 9726.2209\n", + "Raw spend: 7648.754272770749\n", + "After adstock: 7648.930743358984\n", + "After hill transform: 0.3475836263429739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.31\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0136\n", + "Raw spend: 16409.313664428235\n", + "After adstock: 16410.535886650458\n", + "After hill transform: 0.000959041297179553\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52175004451\n", + "After adstock: 48625.85508337784\n", + "After hill transform: 0.33157968263696624\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.36\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3520\n", + "Raw spend: 5373.031148590681\n", + "After adstock: 5373.364481924014\n", + "After hill transform: 0.022022183827770957\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1456\n", + "Raw spend: 7648.721581167349\n", + "After adstock: 7648.898051755584\n", + "After hill transform: 0.3475809364220559\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315736554683\n", + "After adstock: 16410.537958776906\n", + "After hill transform: 0.0009590416597104673\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52179584974\n", + "After adstock: 48625.85512918307\n", + "After hill transform: 0.3315796827594099\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3528\n", + "Raw spend: 5373.032299819344\n", + "After adstock: 5373.365633152677\n", + "After hill transform: 0.022022195975152998\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1381\n", + "Raw spend: 7648.7183120070085\n", + "After adstock: 7648.894782595244\n", + "After hill transform: 0.34758066742986676\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.31594376733\n", + "After adstock: 16410.538165989554\n", + "After hill transform: 0.0009590416959635643\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52180043026\n", + "After adstock: 48625.855133763594\n", + "After hill transform: 0.3315796827716543\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.03241494221\n", + "After adstock: 5373.365748275543\n", + "After hill transform: 0.02202219718989142\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717985090975\n", + "After adstock: 7648.89445567921\n", + "After hill transform: 0.3475806405306469\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315964488593\n", + "After adstock: 16410.538186710815\n", + "After hill transform: 0.0009590416995888735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52180088831\n", + "After adstock: 48625.855134221645\n", + "After hill transform: 0.33157968277287875\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032426454497\n", + "After adstock: 5373.36575978783\n", + "After hill transform: 0.022022197311365264\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717952399371\n", + "After adstock: 7648.894422987606\n", + "After hill transform: 0.34758063784072485\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.31596656072\n", + "After adstock: 16410.538188782943\n", + "After hill transform: 0.0009590416999514046\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52180093412\n", + "After adstock: 48625.855134267455\n", + "After hill transform: 0.3315796827730012\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032427605726\n", + "After adstock: 5373.365760939059\n", + "After hill transform: 0.022022197323512654\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949130211\n", + "After adstock: 7648.894419718446\n", + "After hill transform: 0.3475806375717327\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315966767932\n", + "After adstock: 16410.538188990155\n", + "After hill transform: 0.0009590416999876576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.521800938695\n", + "After adstock: 48625.85513427203\n", + "After hill transform: 0.3315796827730135\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032427720849\n", + "After adstock: 5373.365761054182\n", + "After hill transform: 0.022022197324727395\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948803295\n", + "After adstock: 7648.89441939153\n", + "After hill transform: 0.3475806375448335\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315966782833\n", + "After adstock: 16410.538189005056\n", + "After hill transform: 0.0009590416999902646\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.521800938695\n", + "After adstock: 48625.85513427203\n", + "After hill transform: 0.3315796827730135\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032427720849\n", + "After adstock: 5373.365761054182\n", + "After hill transform: 0.022022197324727395\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948803295\n", + "After adstock: 7648.89441939153\n", + "After hill transform: 0.3475806375448335\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315966767932\n", + "After adstock: 16410.538188990155\n", + "After hill transform: 0.0009590416999876576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.5218009536\n", + "After adstock: 48625.85513428693\n", + "After hill transform: 0.3315796827730533\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032427720849\n", + "After adstock: 5373.365761054182\n", + "After hill transform: 0.022022197324727395\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948803295\n", + "After adstock: 7648.89441939153\n", + "After hill transform: 0.3475806375448335\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315966767932\n", + "After adstock: 16410.538188990155\n", + "After hill transform: 0.0009590416999876576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.521800938695\n", + "After adstock: 48625.85513427203\n", + "After hill transform: 0.3315796827730135\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.03242773575\n", + "After adstock: 5373.365761069083\n", + "After hill transform: 0.022022197324884626\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948803295\n", + "After adstock: 7648.89441939153\n", + "After hill transform: 0.3475806375448335\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315966767932\n", + "After adstock: 16410.538188990155\n", + "After hill transform: 0.0009590416999876576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.521800938695\n", + "After adstock: 48625.85513427203\n", + "After hill transform: 0.3315796827730135\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032427720849\n", + "After adstock: 5373.365761054182\n", + "After hill transform: 0.022022197324727395\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948818196\n", + "After adstock: 7648.894419406432\n", + "After hill transform: 0.34758063754605956\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,408.12\n", + "Adstocked value: 16,409.35\n", + "Saturated value: 0.0010\n", + "Final response: 517.9012\n", + "Raw spend: 16408.124122017598\n", + "After adstock: 16409.34634423982\n", + "After hill transform: 0.0009588331946634734\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.49\n", + "Adstocked value: 48,625.83\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2401\n", + "Raw spend: 48625.492286732355\n", + "After adstock: 48625.82562006569\n", + "After hill transform: 0.3315796038774694\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,372.38\n", + "Adstocked value: 5,372.71\n", + "Saturated value: 0.0220\n", + "Final response: 1478.8908\n", + "Raw spend: 5372.380467119423\n", + "After adstock: 5372.713800452756\n", + "After hill transform: 0.022015318684813854\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,650.59\n", + "Adstocked value: 7,650.77\n", + "Saturated value: 0.3477\n", + "Final response: 9730.4504\n", + "Raw spend: 7650.591268361396\n", + "After adstock: 7650.767738949631\n", + "After hill transform: 0.34773477462577634\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.20\n", + "Adstocked value: 16,410.42\n", + "Saturated value: 0.0010\n", + "Final response: 518.0026\n", + "Raw spend: 16409.1967822929\n", + "After adstock: 16410.419004515123\n", + "After hill transform: 0.0009590208480985239\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.85\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2503\n", + "Raw spend: 48625.51884951806\n", + "After adstock: 48625.8521828514\n", + "After hill transform: 0.3315796748834608\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,372.97\n", + "Adstocked value: 5,373.30\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3067\n", + "Raw spend: 5372.967231660707\n", + "After adstock: 5373.30056499404\n", + "After hill transform: 0.022021509403772455\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.91\n", + "Adstocked value: 7,649.08\n", + "Saturated value: 0.3476\n", + "Final response: 9726.5686\n", + "Raw spend: 7648.905280759105\n", + "After adstock: 7649.08175134734\n", + "After hill transform: 0.34759605151498346\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.30\n", + "Adstocked value: 16,410.53\n", + "Saturated value: 0.0010\n", + "Final response: 518.0127\n", + "Raw spend: 16409.304048320428\n", + "After adstock: 16410.52627054265\n", + "After hill transform: 0.0009590396147851765\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.85\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2513\n", + "Raw spend: 48625.521505796634\n", + "After adstock: 48625.85483912997\n", + "After hill transform: 0.3315796819840582\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.36\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3483\n", + "Raw spend: 5373.025908114835\n", + "After adstock: 5373.359241448168\n", + "After hill transform: 0.02202212853206226\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.74\n", + "Adstocked value: 7,648.91\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1804\n", + "Raw spend: 7648.7366819988765\n", + "After adstock: 7648.913152587112\n", + "After hill transform: 0.34758217894446447\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.31\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0137\n", + "Raw spend: 16409.314774923183\n", + "After adstock: 16410.536997145406\n", + "After hill transform: 0.000959041491467274\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.521771424486\n", + "After adstock: 48625.85510475782\n", + "After hill transform: 0.3315796826941179\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3524\n", + "Raw spend: 5373.031775760248\n", + "After adstock: 5373.365109093581\n", + "After hill transform: 0.022022190445455184\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1416\n", + "Raw spend: 7648.719822122854\n", + "After adstock: 7648.896292711089\n", + "After hill transform: 0.3475807916848228\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315847583457\n", + "After adstock: 16410.53806980568\n", + "After hill transform: 0.000959041679135618\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.521797987276\n", + "After adstock: 48625.85513132061\n", + "After hill transform: 0.33157968276512395\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3528\n", + "Raw spend: 5373.032362524789\n", + "After adstock: 5373.365695858122\n", + "After hill transform: 0.02202219663680012\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1377\n", + "Raw spend: 7648.718136135251\n", + "After adstock: 7648.8946067234865\n", + "After hill transform: 0.34758065295883267\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315954849484\n", + "After adstock: 16410.538177071707\n", + "After hill transform: 0.0009590416979024536\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52180064355\n", + "After adstock: 48625.85513397689\n", + "After hill transform: 0.3315796827722245\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032421201243\n", + "After adstock: 5373.365754534576\n", + "After hill transform: 0.022022197255934663\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179675364905\n", + "After adstock: 7648.894438124726\n", + "After hill transform: 0.3475806390862334\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315965576086\n", + "After adstock: 16410.53818779831\n", + "After hill transform: 0.0009590416997791371\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.521800909184\n", + "After adstock: 48625.85513424252\n", + "After hill transform: 0.3315796827729346\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032427068889\n", + "After adstock: 5373.365760402222\n", + "After hill transform: 0.022022197317848123\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717950676615\n", + "After adstock: 7648.89442126485\n", + "After hill transform: 0.34758063769897346\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315966648748\n", + "After adstock: 16410.53818887097\n", + "After hill transform: 0.0009590416999668056\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52180093574\n", + "After adstock: 48625.85513426908\n", + "After hill transform: 0.33157968277300554\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032427655653\n", + "After adstock: 5373.365760988986\n", + "After hill transform: 0.02202219732403947\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179489906275\n", + "After adstock: 7648.894419578863\n", + "After hill transform: 0.3475806375602475\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.31596666365\n", + "After adstock: 16410.538188885872\n", + "After hill transform: 0.0009590416999694127\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52180093574\n", + "After adstock: 48625.85513426908\n", + "After hill transform: 0.33157968277300554\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032427655653\n", + "After adstock: 5373.365760988986\n", + "After hill transform: 0.02202219732403947\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179489906275\n", + "After adstock: 7648.894419578863\n", + "After hill transform: 0.3475806375602475\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315966648748\n", + "After adstock: 16410.53818887097\n", + "After hill transform: 0.0009590416999668056\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52180095064\n", + "After adstock: 48625.85513428398\n", + "After hill transform: 0.3315796827730454\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032427655653\n", + "After adstock: 5373.365760988986\n", + "After hill transform: 0.02202219732403947\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179489906275\n", + "After adstock: 7648.894419578863\n", + "After hill transform: 0.3475806375602475\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315966648748\n", + "After adstock: 16410.53818887097\n", + "After hill transform: 0.0009590416999668056\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52180093574\n", + "After adstock: 48625.85513426908\n", + "After hill transform: 0.33157968277300554\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032427670554\n", + "After adstock: 5373.365761003887\n", + "After hill transform: 0.022022197324196698\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179489906275\n", + "After adstock: 7648.894419578863\n", + "After hill transform: 0.3475806375602475\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315966648748\n", + "After adstock: 16410.53818887097\n", + "After hill transform: 0.0009590416999668056\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52180093574\n", + "After adstock: 48625.85513426908\n", + "After hill transform: 0.33157968277300554\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032427655653\n", + "After adstock: 5373.365760988986\n", + "After hill transform: 0.02202219732403947\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949005529\n", + "After adstock: 7648.894419593764\n", + "After hill transform: 0.34758063756147356\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.31\n", + "Adstocked value: 16,410.53\n", + "Saturated value: 0.0010\n", + "Final response: 518.0129\n", + "Raw spend: 16409.306180471194\n", + "After adstock: 16410.528402693417\n", + "After hill transform: 0.0009590399878172705\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52172104466\n", + "After adstock: 48625.85505437799\n", + "After hill transform: 0.33157968255944575\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3524\n", + "Raw spend: 5373.031744132672\n", + "After adstock: 5373.3650774660055\n", + "After hill transform: 0.022022190111731524\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.73\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1616\n", + "Raw spend: 7648.728498582245\n", + "After adstock: 7648.90496917048\n", + "After hill transform: 0.3475815055989062\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.31\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0137\n", + "Raw spend: 16409.314988030994\n", + "After adstock: 16410.537210253216\n", + "After hill transform: 0.0009590415287517608\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52179294663\n", + "After adstock: 48625.85512627997\n", + "After hill transform: 0.33157968275164956\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3528\n", + "Raw spend: 5373.0323593033545\n", + "After adstock: 5373.3656926366875\n", + "After hill transform: 0.022022196602808606\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.90\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1397\n", + "Raw spend: 7648.719003949789\n", + "After adstock: 7648.895474538024\n", + "After hill transform: 0.34758072436412163\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315868786973\n", + "After adstock: 16410.538091009195\n", + "After hill transform: 0.0009590416828453003\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.521800136834\n", + "After adstock: 48625.85513347017\n", + "After hill transform: 0.33157968277087\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032420820423\n", + "After adstock: 5373.365754153756\n", + "After hill transform: 0.022022197251916377\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1375\n", + "Raw spend: 7648.718054486544\n", + "After adstock: 7648.894525074779\n", + "After hill transform: 0.347580646240635\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.31595686257\n", + "After adstock: 16410.538179084793\n", + "After hill transform: 0.0009590416982546552\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52180085585\n", + "After adstock: 48625.85513418919\n", + "After hill transform: 0.331579682772792\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.03242697213\n", + "After adstock: 5373.3657603054635\n", + "After hill transform: 0.022022197316827162\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717959540219\n", + "After adstock: 7648.894430128455\n", + "After hill transform: 0.34758063842828624\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315965670132\n", + "After adstock: 16410.538187892354\n", + "After hill transform: 0.0009590416997955908\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52180092775\n", + "After adstock: 48625.85513426109\n", + "After hill transform: 0.3315796827729842\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032427587301\n", + "After adstock: 5373.365760920634\n", + "After hill transform: 0.022022197323318234\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717950045587\n", + "After adstock: 7648.894420633822\n", + "After hill transform: 0.3475806376470514\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315966550887\n", + "After adstock: 16410.53818877311\n", + "After hill transform: 0.0009590416999496843\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52180093494\n", + "After adstock: 48625.85513426828\n", + "After hill transform: 0.3315796827730035\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032427648818\n", + "After adstock: 5373.365760982151\n", + "After hill transform: 0.022022197323967346\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949096123\n", + "After adstock: 7648.894419684359\n", + "After hill transform: 0.34758063756892793\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315966638962\n", + "After adstock: 16410.538188861185\n", + "After hill transform: 0.0009590416999650936\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52180093566\n", + "After adstock: 48625.855134269\n", + "After hill transform: 0.33157968277300537\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032427654969\n", + "After adstock: 5373.365760988302\n", + "After hill transform: 0.02202219732403225\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949001177\n", + "After adstock: 7648.894419589412\n", + "After hill transform: 0.3475806375611155\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315966653863\n", + "After adstock: 16410.538188876086\n", + "After hill transform: 0.0009590416999677005\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52180093566\n", + "After adstock: 48625.855134269\n", + "After hill transform: 0.33157968277300537\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032427654969\n", + "After adstock: 5373.365760988302\n", + "After hill transform: 0.02202219732403225\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949001177\n", + "After adstock: 7648.894419589412\n", + "After hill transform: 0.3475806375611155\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315966638962\n", + "After adstock: 16410.538188861185\n", + "After hill transform: 0.0009590416999650936\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52180095056\n", + "After adstock: 48625.8551342839\n", + "After hill transform: 0.33157968277304517\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032427654969\n", + "After adstock: 5373.365760988302\n", + "After hill transform: 0.02202219732403225\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949001177\n", + "After adstock: 7648.894419589412\n", + "After hill transform: 0.3475806375611155\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315966638962\n", + "After adstock: 16410.538188861185\n", + "After hill transform: 0.0009590416999650936\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52180093566\n", + "After adstock: 48625.855134269\n", + "After hill transform: 0.33157968277300537\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.03242766987\n", + "After adstock: 5373.365761003203\n", + "After hill transform: 0.022022197324189478\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949001177\n", + "After adstock: 7648.894419589412\n", + "After hill transform: 0.3475806375611155\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315966638962\n", + "After adstock: 16410.538188861185\n", + "After hill transform: 0.0009590416999650936\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52180093566\n", + "After adstock: 48625.855134269\n", + "After hill transform: 0.33157968277300537\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032427654969\n", + "After adstock: 5373.365760988302\n", + "After hill transform: 0.02202219732403225\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949016078\n", + "After adstock: 7648.894419604313\n", + "After hill transform: 0.3475806375623416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.31591984132\n", + "After adstock: 16410.538142063542\n", + "After hill transform: 0.0009590416917775648\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.521742505836\n", + "After adstock: 48625.85507583917\n", + "After hill transform: 0.3315796826168144\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3528\n", + "Raw spend: 5373.032277542818\n", + "After adstock: 5373.365610876151\n", + "After hill transform: 0.022022195740098463\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1379\n", + "Raw spend: 7648.718204340798\n", + "After adstock: 7648.8946749290335\n", + "After hill transform: 0.34758065857090376\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315961959197\n", + "After adstock: 16410.53818418142\n", + "After hill transform: 0.0009590416991463405\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52179509268\n", + "After adstock: 48625.85512842602\n", + "After hill transform: 0.33157968275738625\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032412643754\n", + "After adstock: 5373.365745977087\n", + "After hill transform: 0.022022197165638864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717974535139\n", + "After adstock: 7648.894445123374\n", + "After hill transform: 0.34758063966209435\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315966170987\n", + "After adstock: 16410.53818839321\n", + "After hill transform: 0.0009590416998832185\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.521800351366\n", + "After adstock: 48625.8551336847\n", + "After hill transform: 0.33157968277144345\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032426153847\n", + "After adstock: 5373.36575948718\n", + "After hill transform: 0.022022197308192906\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717951554573\n", + "After adstock: 7648.894422142808\n", + "After hill transform: 0.3475806377712134\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315966592163\n", + "After adstock: 16410.538188814386\n", + "After hill transform: 0.0009590416999569058\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52180087723\n", + "After adstock: 48625.855134210564\n", + "After hill transform: 0.33157968277284916\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032427504857\n", + "After adstock: 5373.36576083819\n", + "After hill transform: 0.02202219732244832\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179492565165\n", + "After adstock: 7648.894419844752\n", + "After hill transform: 0.3475806375821253\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315966634284\n", + "After adstock: 16410.538188856506\n", + "After hill transform: 0.000959041699964275\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52180092982\n", + "After adstock: 48625.855134263154\n", + "After hill transform: 0.3315796827729897\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032427639958\n", + "After adstock: 5373.365760973291\n", + "After hill transform: 0.022022197323873855\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949026711\n", + "After adstock: 7648.894419614946\n", + "After hill transform: 0.3475806375632165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315966649185\n", + "After adstock: 16410.538188871407\n", + "After hill transform: 0.0009590416999668821\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52180092982\n", + "After adstock: 48625.855134263154\n", + "After hill transform: 0.3315796827729897\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032427639958\n", + "After adstock: 5373.365760973291\n", + "After hill transform: 0.022022197323873855\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949026711\n", + "After adstock: 7648.894419614946\n", + "After hill transform: 0.3475806375632165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315966634284\n", + "After adstock: 16410.538188856506\n", + "After hill transform: 0.000959041699964275\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52180094472\n", + "After adstock: 48625.855134278056\n", + "After hill transform: 0.3315796827730295\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032427639958\n", + "After adstock: 5373.365760973291\n", + "After hill transform: 0.022022197323873855\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949026711\n", + "After adstock: 7648.894419614946\n", + "After hill transform: 0.3475806375632165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315966634284\n", + "After adstock: 16410.538188856506\n", + "After hill transform: 0.000959041699964275\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52180092982\n", + "After adstock: 48625.855134263154\n", + "After hill transform: 0.3315796827729897\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032427654859\n", + "After adstock: 5373.365760988192\n", + "After hill transform: 0.02202219732403109\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949026711\n", + "After adstock: 7648.894419614946\n", + "After hill transform: 0.3475806375632165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315966634284\n", + "After adstock: 16410.538188856506\n", + "After hill transform: 0.000959041699964275\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52180092982\n", + "After adstock: 48625.855134263154\n", + "After hill transform: 0.3315796827729897\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032427639958\n", + "After adstock: 5373.365760973291\n", + "After hill transform: 0.022022197323873855\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949041612\n", + "After adstock: 7648.894419629847\n", + "After hill transform: 0.34758063756444263\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.31595594226\n", + "After adstock: 16410.538178164483\n", + "After hill transform: 0.0009590416980936413\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52175052411\n", + "After adstock: 48625.855083857445\n", + "After hill transform: 0.3315796826382484\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032488763226\n", + "After adstock: 5373.365822096559\n", + "After hill transform: 0.022022197968826387\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949001177\n", + "After adstock: 7648.894419589412\n", + "After hill transform: 0.3475806375611155\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315961265504\n", + "After adstock: 16410.538183487726\n", + "After hill transform: 0.0009590416990249746\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.521775619614\n", + "After adstock: 48625.85510895295\n", + "After hill transform: 0.33157968270533206\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.0324583317615\n", + "After adstock: 5373.365791665095\n", + "After hill transform: 0.022022197647723625\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794901389\n", + "After adstock: 7648.894419602125\n", + "After hill transform: 0.3475806375621615\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.31596393846\n", + "After adstock: 16410.538186160684\n", + "After hill transform: 0.0009590416994926247\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.521788220816\n", + "After adstock: 48625.85512155415\n", + "After hill transform: 0.3315796827390168\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032443051222\n", + "After adstock: 5373.365776384555\n", + "After hill transform: 0.022022197486488423\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179490202725\n", + "After adstock: 7648.894419608508\n", + "After hill transform: 0.3475806375626867\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.31596528063\n", + "After adstock: 16410.538187502854\n", + "After hill transform: 0.0009590416997274455\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52179454825\n", + "After adstock: 48625.85512788159\n", + "After hill transform: 0.33157968275593097\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.03243537841\n", + "After adstock: 5373.365768711743\n", + "After hill transform: 0.02202219740552745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179490234785\n", + "After adstock: 7648.894419611714\n", + "After hill transform: 0.34758063756295055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315965954574\n", + "After adstock: 16410.538188176797\n", + "After hill transform: 0.0009590416998453559\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52179772544\n", + "After adstock: 48625.85513105878\n", + "After hill transform: 0.331579682764424\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032431525664\n", + "After adstock: 5373.365764858997\n", + "After hill transform: 0.02202219736487454\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949025087\n", + "After adstock: 7648.8944196133225\n", + "After hill transform: 0.34758063756308294\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315966320195\n", + "After adstock: 16410.538188542418\n", + "After hill transform: 0.0009590416999093234\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.5217994491\n", + "After adstock: 48625.85513278244\n", + "After hill transform: 0.33157968276903155\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.03242943551\n", + "After adstock: 5373.365762768843\n", + "After hill transform: 0.022022197342819926\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179490259605\n", + "After adstock: 7648.894419614196\n", + "After hill transform: 0.34758063756315477\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.31596647657\n", + "After adstock: 16410.538188698793\n", + "After hill transform: 0.000959041699936682\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52180018631\n", + "After adstock: 48625.855133519646\n", + "After hill transform: 0.33157968277100225\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032428541558\n", + "After adstock: 5373.365761874891\n", + "After hill transform: 0.022022197333387245\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949026334\n", + "After adstock: 7648.894419614569\n", + "After hill transform: 0.3475806375631855\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315966555092\n", + "After adstock: 16410.538188777315\n", + "After hill transform: 0.0009590416999504201\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52180055648\n", + "After adstock: 48625.85513388982\n", + "After hill transform: 0.33157968277199174\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032428092678\n", + "After adstock: 5373.365761426011\n", + "After hill transform: 0.022022197328650808\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949026522\n", + "After adstock: 7648.894419614757\n", + "After hill transform: 0.34758063756320096\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.31596659452\n", + "After adstock: 16410.538188816743\n", + "After hill transform: 0.0009590416999573181\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.521800742354\n", + "After adstock: 48625.85513407569\n", + "After hill transform: 0.33157968277248867\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032427867282\n", + "After adstock: 5373.365761200615\n", + "After hill transform: 0.02202219732627251\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949026616\n", + "After adstock: 7648.894419614851\n", + "After hill transform: 0.34758063756320867\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315966614315\n", + "After adstock: 16410.538188836537\n", + "After hill transform: 0.0009590416999607813\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52180083569\n", + "After adstock: 48625.855134169025\n", + "After hill transform: 0.33157968277273814\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032427754104\n", + "After adstock: 5373.365761087437\n", + "After hill transform: 0.022022197325078288\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179490266635\n", + "After adstock: 7648.894419614899\n", + "After hill transform: 0.3475806375632126\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315966624257\n", + "After adstock: 16410.53818884648\n", + "After hill transform: 0.0009590416999625209\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.521800882554\n", + "After adstock: 48625.85513421589\n", + "After hill transform: 0.3315796827728634\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032427697274\n", + "After adstock: 5373.365761030607\n", + "After hill transform: 0.02202219732447864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949026687\n", + "After adstock: 7648.894419614922\n", + "After hill transform: 0.34758063756321456\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.31596663916\n", + "After adstock: 16410.53818886138\n", + "After hill transform: 0.0009590416999651278\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.521800882554\n", + "After adstock: 48625.85513421589\n", + "After hill transform: 0.3315796827728634\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032427697274\n", + "After adstock: 5373.365761030607\n", + "After hill transform: 0.02202219732447864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949026687\n", + "After adstock: 7648.894419614922\n", + "After hill transform: 0.34758063756321456\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315966624257\n", + "After adstock: 16410.53818884648\n", + "After hill transform: 0.0009590416999625209\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.521800897455\n", + "After adstock: 48625.85513423079\n", + "After hill transform: 0.33157968277290323\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032427697274\n", + "After adstock: 5373.365761030607\n", + "After hill transform: 0.02202219732447864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949026687\n", + "After adstock: 7648.894419614922\n", + "After hill transform: 0.34758063756321456\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315966624257\n", + "After adstock: 16410.53818884648\n", + "After hill transform: 0.0009590416999625209\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.521800882554\n", + "After adstock: 48625.85513421589\n", + "After hill transform: 0.3315796827728634\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032427712175\n", + "After adstock: 5373.365761045508\n", + "After hill transform: 0.02202219732463587\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949026687\n", + "After adstock: 7648.894419614922\n", + "After hill transform: 0.34758063756321456\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315966624257\n", + "After adstock: 16410.53818884648\n", + "After hill transform: 0.0009590416999625209\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.521800882554\n", + "After adstock: 48625.85513421589\n", + "After hill transform: 0.3315796827728634\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032427697274\n", + "After adstock: 5373.365761030607\n", + "After hill transform: 0.02202219732447864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949041588\n", + "After adstock: 7648.8944196298235\n", + "After hill transform: 0.3475806375644407\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.31595455844\n", + "After adstock: 16410.53817678066\n", + "After hill transform: 0.0009590416978515334\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52174397714\n", + "After adstock: 48625.85507731047\n", + "After hill transform: 0.33157968262074744\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032496671692\n", + "After adstock: 5373.365830005025\n", + "After hill transform: 0.02202219805227391\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949023507\n", + "After adstock: 7648.894419611742\n", + "After hill transform: 0.3475806375629529\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315960356365\n", + "After adstock: 16410.538182578588\n", + "After hill transform: 0.0009590416988659155\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52177132161\n", + "After adstock: 48625.85510465495\n", + "After hill transform: 0.33157968269384297\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032463527762\n", + "After adstock: 5373.365796861095\n", + "After hill transform: 0.02202219770255011\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949025035\n", + "After adstock: 7648.89441961327\n", + "After hill transform: 0.3475806375630786\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315963368244\n", + "After adstock: 16410.538185590467\n", + "After hill transform: 0.0009590416993928618\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52178552638\n", + "After adstock: 48625.85511885972\n", + "After hill transform: 0.3315796827318142\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032446310319\n", + "After adstock: 5373.365779643652\n", + "After hill transform: 0.022022197520877338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949025829\n", + "After adstock: 7648.894419614064\n", + "After hill transform: 0.34758063756314395\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.31596493284\n", + "After adstock: 16410.538187155063\n", + "After hill transform: 0.0009590416996665973\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.521792905405\n", + "After adstock: 48625.85512623874\n", + "After hill transform: 0.3315796827515394\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032437366286\n", + "After adstock: 5373.365770699619\n", + "After hill transform: 0.022022197426502858\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179490262415\n", + "After adstock: 7648.894419614477\n", + "After hill transform: 0.34758063756317786\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.31596574561\n", + "After adstock: 16410.53818796783\n", + "After hill transform: 0.0009590416998087961\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52179673863\n", + "After adstock: 48625.85513007196\n", + "After hill transform: 0.3315796827617861\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032432720084\n", + "After adstock: 5373.365766053417\n", + "After hill transform: 0.022022197377477674\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949026455\n", + "After adstock: 7648.89441961469\n", + "After hill transform: 0.3475806375631955\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315966167822\n", + "After adstock: 16410.538188390045\n", + "After hill transform: 0.0009590416998826648\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52179872989\n", + "After adstock: 48625.855132063225\n", + "After hill transform: 0.33157968276710903\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032430306498\n", + "After adstock: 5373.365763639831\n", + "After hill transform: 0.02202219735201031\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949026567\n", + "After adstock: 7648.894419614802\n", + "After hill transform: 0.34758063756320473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.31596638715\n", + "After adstock: 16410.53818860937\n", + "After hill transform: 0.0009590416999210372\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.5217997643\n", + "After adstock: 48625.85513309763\n", + "After hill transform: 0.33157968276987415\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032429052701\n", + "After adstock: 5373.3657623860345\n", + "After hill transform: 0.02202219733878066\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949026624\n", + "After adstock: 7648.8944196148595\n", + "After hill transform: 0.3475806375632094\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315966501086\n", + "After adstock: 16410.53818872331\n", + "After hill transform: 0.0009590416999409714\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52180030165\n", + "After adstock: 48625.855133634985\n", + "After hill transform: 0.33157968277131056\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032428401384\n", + "After adstock: 5373.365761734717\n", + "After hill transform: 0.022022197331908175\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949026654\n", + "After adstock: 7648.89441961489\n", + "After hill transform: 0.34758063756321184\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.31596661194\n", + "After adstock: 16410.53818883416\n", + "After hill transform: 0.0009590416999603657\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52180082446\n", + "After adstock: 48625.8551341578\n", + "After hill transform: 0.3315796827727081\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.0324277676855\n", + "After adstock: 5373.3657611010185\n", + "After hill transform: 0.022022197325221596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179490266835\n", + "After adstock: 7648.894419614919\n", + "After hill transform: 0.3475806375632142\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315966617858\n", + "After adstock: 16410.53818884008\n", + "After hill transform: 0.0009590416999614013\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52180085238\n", + "After adstock: 48625.85513418572\n", + "After hill transform: 0.33157968277278277\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.03242773385\n", + "After adstock: 5373.3657610671835\n", + "After hill transform: 0.02202219732486458\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949026685\n", + "After adstock: 7648.8944196149205\n", + "After hill transform: 0.3475806375632144\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315966620932\n", + "After adstock: 16410.538188843155\n", + "After hill transform: 0.0009590416999619391\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52180086688\n", + "After adstock: 48625.85513420022\n", + "After hill transform: 0.33157968277282146\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032427716275\n", + "After adstock: 5373.365761049608\n", + "After hill transform: 0.022022197324679135\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949026686\n", + "After adstock: 7648.894419614921\n", + "After hill transform: 0.34758063756321445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315966635833\n", + "After adstock: 16410.538188858056\n", + "After hill transform: 0.0009590416999645462\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52180086688\n", + "After adstock: 48625.85513420022\n", + "After hill transform: 0.33157968277282146\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032427716275\n", + "After adstock: 5373.365761049608\n", + "After hill transform: 0.022022197324679135\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949026686\n", + "After adstock: 7648.894419614921\n", + "After hill transform: 0.34758063756321445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315966620932\n", + "After adstock: 16410.538188843155\n", + "After hill transform: 0.0009590416999619391\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52180088178\n", + "After adstock: 48625.85513421512\n", + "After hill transform: 0.3315796827728613\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032427716275\n", + "After adstock: 5373.365761049608\n", + "After hill transform: 0.022022197324679135\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949026686\n", + "After adstock: 7648.894419614921\n", + "After hill transform: 0.34758063756321445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315966620932\n", + "After adstock: 16410.538188843155\n", + "After hill transform: 0.0009590416999619391\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52180086688\n", + "After adstock: 48625.85513420022\n", + "After hill transform: 0.33157968277282146\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.0324277311765\n", + "After adstock: 5373.36576106451\n", + "After hill transform: 0.022022197324836363\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949026686\n", + "After adstock: 7648.894419614921\n", + "After hill transform: 0.34758063756321445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315966620932\n", + "After adstock: 16410.538188843155\n", + "After hill transform: 0.0009590416999619391\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52180086688\n", + "After adstock: 48625.85513420022\n", + "After hill transform: 0.33157968277282146\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032427716275\n", + "After adstock: 5373.365761049608\n", + "After hill transform: 0.022022197324679135\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949041587\n", + "After adstock: 7648.894419629823\n", + "After hill transform: 0.3475806375644405\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.31593215673\n", + "After adstock: 16410.53815437895\n", + "After hill transform: 0.0009590416939322197\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2515\n", + "Raw spend: 48625.52204904141\n", + "After adstock: 48625.85538237474\n", + "After hill transform: 0.3315796834362261\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3527\n", + "Raw spend: 5373.032214013051\n", + "After adstock: 5373.365547346384\n", + "After hill transform: 0.02202219506975339\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949019586\n", + "After adstock: 7648.894419607821\n", + "After hill transform: 0.34758063756263025\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315950082062\n", + "After adstock: 16410.538172304285\n", + "After hill transform: 0.0009590416970683644\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2515\n", + "Raw spend: 48625.52191996223\n", + "After adstock: 48625.855253295565\n", + "After hill transform: 0.33157968309117974\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3528\n", + "Raw spend: 5373.032325163203\n", + "After adstock: 5373.365658496536\n", + "After hill transform: 0.02202219624257301\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949023279\n", + "After adstock: 7648.894419611514\n", + "After hill transform: 0.3475806375629341\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.31595868417\n", + "After adstock: 16410.53818090639\n", + "After hill transform: 0.0009590416985733546\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52185801901\n", + "After adstock: 48625.85519135235\n", + "After hill transform: 0.331579682925597\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032378502545\n", + "After adstock: 5373.365711835878\n", + "After hill transform: 0.022022196805392115\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949025051\n", + "After adstock: 7648.894419613286\n", + "After hill transform: 0.34758063756307994\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315962812194\n", + "After adstock: 16410.538185034417\n", + "After hill transform: 0.0009590416992955776\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52182829336\n", + "After adstock: 48625.85516162669\n", + "After hill transform: 0.33157968284613626\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032404099321\n", + "After adstock: 5373.365737432654\n", + "After hill transform: 0.022022197075480834\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949025901\n", + "After adstock: 7648.8944196141365\n", + "After hill transform: 0.34758063756314994\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315964793175\n", + "After adstock: 16410.538187015398\n", + "After hill transform: 0.000959041699642162\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52181402845\n", + "After adstock: 48625.855147361784\n", + "After hill transform: 0.33157968280800415\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032416382842\n", + "After adstock: 5373.365749716175\n", + "After hill transform: 0.022022197205092485\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794902631\n", + "After adstock: 7648.894419614545\n", + "After hill transform: 0.34758063756318347\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.31596574382\n", + "After adstock: 16410.53818796604\n", + "After hill transform: 0.0009590416998084829\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52180718293\n", + "After adstock: 48625.855140516265\n", + "After hill transform: 0.3315796827897051\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032422277525\n", + "After adstock: 5373.365755610858\n", + "After hill transform: 0.022022197267291238\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949026505\n", + "After adstock: 7648.89441961474\n", + "After hill transform: 0.3475806375631996\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315966383423\n", + "After adstock: 16410.538188605646\n", + "After hill transform: 0.0009590416999203854\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.521802577154\n", + "After adstock: 48625.85513591049\n", + "After hill transform: 0.3315796827773933\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032426243556\n", + "After adstock: 5373.365759576889\n", + "After hill transform: 0.022022197309139485\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949026637\n", + "After adstock: 7648.894419614872\n", + "After hill transform: 0.3475806375632105\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315966506954\n", + "After adstock: 16410.538188729177\n", + "After hill transform: 0.000959041699941998\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52180168762\n", + "After adstock: 48625.85513502095\n", + "After hill transform: 0.3315796827750154\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032427009539\n", + "After adstock: 5373.365760342872\n", + "After hill transform: 0.02202219731722188\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949026663\n", + "After adstock: 7648.894419614898\n", + "After hill transform: 0.34758063756321256\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315966566235\n", + "After adstock: 16410.538188788458\n", + "After hill transform: 0.0009590416999523695\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.521801260744\n", + "After adstock: 48625.85513459408\n", + "After hill transform: 0.33157968277387434\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032427377123\n", + "After adstock: 5373.365760710456\n", + "After hill transform: 0.022022197321100508\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949026675\n", + "After adstock: 7648.8944196149105\n", + "After hill transform: 0.34758063756321356\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315966594684\n", + "After adstock: 16410.538188816907\n", + "After hill transform: 0.0009590416999573469\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52180105589\n", + "After adstock: 48625.855134389225\n", + "After hill transform: 0.33157968277332667\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032427553521\n", + "After adstock: 5373.365760886854\n", + "After hill transform: 0.022022197322961807\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949026681\n", + "After adstock: 7648.894419614916\n", + "After hill transform: 0.347580637563214\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.31596661831\n", + "After adstock: 16410.53818884053\n", + "After hill transform: 0.0009590416999614802\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.521800885785\n", + "After adstock: 48625.85513421912\n", + "After hill transform: 0.3315796827728721\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.0324277\n", + "After adstock: 5373.365761033333\n", + "After hill transform: 0.0220221973245074\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949026685\n", + "After adstock: 7648.8944196149205\n", + "After hill transform: 0.3475806375632144\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.31596663321\n", + "After adstock: 16410.538188855433\n", + "After hill transform: 0.0009590416999640872\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.521800885785\n", + "After adstock: 48625.85513421912\n", + "After hill transform: 0.3315796827728721\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.0324277\n", + "After adstock: 5373.365761033333\n", + "After hill transform: 0.0220221973245074\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949026685\n", + "After adstock: 7648.8944196149205\n", + "After hill transform: 0.3475806375632144\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.31596661831\n", + "After adstock: 16410.53818884053\n", + "After hill transform: 0.0009590416999614802\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.521800900686\n", + "After adstock: 48625.85513423402\n", + "After hill transform: 0.33157968277291183\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.0324277\n", + "After adstock: 5373.365761033333\n", + "After hill transform: 0.0220221973245074\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949026685\n", + "After adstock: 7648.8944196149205\n", + "After hill transform: 0.3475806375632144\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.31596661831\n", + "After adstock: 16410.53818884053\n", + "After hill transform: 0.0009590416999614802\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.521800885785\n", + "After adstock: 48625.85513421912\n", + "After hill transform: 0.3315796827728721\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032427714901\n", + "After adstock: 5373.365761048234\n", + "After hill transform: 0.022022197324664636\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949026685\n", + "After adstock: 7648.8944196149205\n", + "After hill transform: 0.3475806375632144\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.31596661831\n", + "After adstock: 16410.53818884053\n", + "After hill transform: 0.0009590416999614802\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.521800885785\n", + "After adstock: 48625.85513421912\n", + "After hill transform: 0.3315796827728721\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.0324277\n", + "After adstock: 5373.365761033333\n", + "After hill transform: 0.0220221973245074\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179490415865\n", + "After adstock: 7648.894419629822\n", + "After hill transform: 0.3475806375644405\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315923514576\n", + "After adstock: 16410.5381457368\n", + "After hill transform: 0.0009590416924202231\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52175954838\n", + "After adstock: 48625.85509288171\n", + "After hill transform: 0.3315796826623715\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3530\n", + "Raw spend: 5373.032512144249\n", + "After adstock: 5373.365845477582\n", + "After hill transform: 0.02202219821553523\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949023565\n", + "After adstock: 7648.8944196118\n", + "After hill transform: 0.34758063756295765\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.31594278957\n", + "After adstock: 16410.538165011792\n", + "After hill transform: 0.0009590416957924991\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52177803351\n", + "After adstock: 48625.85511136684\n", + "After hill transform: 0.33157968271178473\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032474382733\n", + "After adstock: 5373.365807716066\n", + "After hill transform: 0.022022197817088182\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794902496\n", + "After adstock: 7648.894419613195\n", + "After hill transform: 0.34758063756307245\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.31594280447\n", + "After adstock: 16410.538165026694\n", + "After hill transform: 0.0009590416957951061\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52177803351\n", + "After adstock: 48625.85511136684\n", + "After hill transform: 0.33157968271178473\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032474382733\n", + "After adstock: 5373.365807716066\n", + "After hill transform: 0.022022197817088182\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794902496\n", + "After adstock: 7648.894419613195\n", + "After hill transform: 0.34758063756307245\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.31594278957\n", + "After adstock: 16410.538165011792\n", + "After hill transform: 0.0009590416957924991\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52177804841\n", + "After adstock: 48625.855111381745\n", + "After hill transform: 0.3315796827118246\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032474382733\n", + "After adstock: 5373.365807716066\n", + "After hill transform: 0.022022197817088182\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794902496\n", + "After adstock: 7648.894419613195\n", + "After hill transform: 0.34758063756307245\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.31594278957\n", + "After adstock: 16410.538165011792\n", + "After hill transform: 0.0009590416957924991\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52177803351\n", + "After adstock: 48625.85511136684\n", + "After hill transform: 0.33157968271178473\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032474397634\n", + "After adstock: 5373.365807730967\n", + "After hill transform: 0.02202219781724541\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794902496\n", + "After adstock: 7648.894419613195\n", + "After hill transform: 0.34758063756307245\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.31594278957\n", + "After adstock: 16410.538165011792\n", + "After hill transform: 0.0009590416957924991\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52177803351\n", + "After adstock: 48625.85511136684\n", + "After hill transform: 0.33157968271178473\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3529\n", + "Raw spend: 5373.032474382733\n", + "After adstock: 5373.365807716066\n", + "After hill transform: 0.022022197817088182\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949039861\n", + "After adstock: 7648.894419628096\n", + "After hill transform: 0.3475806375642985\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315911435875\n", + "After adstock: 16410.538133658098\n", + "After hill transform: 0.0009590416903069818\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.521753030065\n", + "After adstock: 48625.8550863634\n", + "After hill transform: 0.33157968264494714\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3530\n", + "Raw spend: 5373.032530741459\n", + "After adstock: 5373.365864074792\n", + "After hill transform: 0.022022198411766843\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949023369\n", + "After adstock: 7648.8944196116045\n", + "After hill transform: 0.34758063756294155\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315911450776\n", + "After adstock: 16410.538133673\n", + "After hill transform: 0.0009590416903095889\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.521753030065\n", + "After adstock: 48625.8550863634\n", + "After hill transform: 0.33157968264494714\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3530\n", + "Raw spend: 5373.032530741459\n", + "After adstock: 5373.365864074792\n", + "After hill transform: 0.022022198411766843\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949023369\n", + "After adstock: 7648.8944196116045\n", + "After hill transform: 0.34758063756294155\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315911435875\n", + "After adstock: 16410.538133658098\n", + "After hill transform: 0.0009590416903069818\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.521753044966\n", + "After adstock: 48625.8550863783\n", + "After hill transform: 0.33157968264498694\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3530\n", + "Raw spend: 5373.032530741459\n", + "After adstock: 5373.365864074792\n", + "After hill transform: 0.022022198411766843\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949023369\n", + "After adstock: 7648.8944196116045\n", + "After hill transform: 0.34758063756294155\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315911435875\n", + "After adstock: 16410.538133658098\n", + "After hill transform: 0.0009590416903069818\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.521753030065\n", + "After adstock: 48625.8550863634\n", + "After hill transform: 0.33157968264494714\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3530\n", + "Raw spend: 5373.03253075636\n", + "After adstock: 5373.365864089693\n", + "After hill transform: 0.02202219841192407\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949023369\n", + "After adstock: 7648.8944196116045\n", + "After hill transform: 0.34758063756294155\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315911435875\n", + "After adstock: 16410.538133658098\n", + "After hill transform: 0.0009590416903069818\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.521753030065\n", + "After adstock: 48625.8550863634\n", + "After hill transform: 0.33157968264494714\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3530\n", + "Raw spend: 5373.032530741459\n", + "After adstock: 5373.365864074792\n", + "After hill transform: 0.022022198411766843\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179490382705\n", + "After adstock: 7648.894419626506\n", + "After hill transform: 0.3475806375641676\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315895914257\n", + "After adstock: 16410.53811813648\n", + "After hill transform: 0.0009590416875913816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52174430178\n", + "After adstock: 48625.85507763512\n", + "After hill transform: 0.33157968262161525\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3530\n", + "Raw spend: 5373.032554991648\n", + "After adstock: 5373.365888324981\n", + "After hill transform: 0.022022198667646833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949023077\n", + "After adstock: 7648.8944196113125\n", + "After hill transform: 0.3475806375629175\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.31590813422\n", + "After adstock: 16410.538130356443\n", + "After hill transform: 0.0009590416897293375\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.521751173444\n", + "After adstock: 48625.85508450678\n", + "After hill transform: 0.3315796826399841\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3530\n", + "Raw spend: 5373.032535899797\n", + "After adstock: 5373.36586923313\n", + "After hill transform: 0.02202219846619593\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179490233075\n", + "After adstock: 7648.894419611543\n", + "After hill transform: 0.34758063756293645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.31590814912\n", + "After adstock: 16410.538130371344\n", + "After hill transform: 0.0009590416897319445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.521751173444\n", + "After adstock: 48625.85508450678\n", + "After hill transform: 0.3315796826399841\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3530\n", + "Raw spend: 5373.032535899797\n", + "After adstock: 5373.36586923313\n", + "After hill transform: 0.02202219846619593\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179490233075\n", + "After adstock: 7648.894419611543\n", + "After hill transform: 0.34758063756293645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.31590813422\n", + "After adstock: 16410.538130356443\n", + "After hill transform: 0.0009590416897293375\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.521751188346\n", + "After adstock: 48625.85508452168\n", + "After hill transform: 0.33157968264002396\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3530\n", + "Raw spend: 5373.032535899797\n", + "After adstock: 5373.36586923313\n", + "After hill transform: 0.02202219846619593\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179490233075\n", + "After adstock: 7648.894419611543\n", + "After hill transform: 0.34758063756293645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.31590813422\n", + "After adstock: 16410.538130356443\n", + "After hill transform: 0.0009590416897293375\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.521751173444\n", + "After adstock: 48625.85508450678\n", + "After hill transform: 0.3315796826399841\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3530\n", + "Raw spend: 5373.032535914698\n", + "After adstock: 5373.365869248031\n", + "After hill transform: 0.022022198466353157\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179490233075\n", + "After adstock: 7648.894419611543\n", + "After hill transform: 0.34758063756293645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.31590813422\n", + "After adstock: 16410.538130356443\n", + "After hill transform: 0.0009590416897293375\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.521751173444\n", + "After adstock: 48625.85508450678\n", + "After hill transform: 0.3315796826399841\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3530\n", + "Raw spend: 5373.032535899797\n", + "After adstock: 5373.36586923313\n", + "After hill transform: 0.02202219846619593\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949038209\n", + "After adstock: 7648.894419626444\n", + "After hill transform: 0.3475806375641626\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315830401392\n", + "After adstock: 16410.538052623615\n", + "After hill transform: 0.0009590416761295124\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52170788069\n", + "After adstock: 48625.855041214025\n", + "After hill transform: 0.3315796825242567\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3531\n", + "Raw spend: 5373.032656926837\n", + "After adstock: 5373.36599026017\n", + "After hill transform: 0.022022199743233325\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794902185\n", + "After adstock: 7648.894419610085\n", + "After hill transform: 0.3475806375628165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315830416293\n", + "After adstock: 16410.538052638516\n", + "After hill transform: 0.0009590416761321195\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52170788069\n", + "After adstock: 48625.855041214025\n", + "After hill transform: 0.3315796825242567\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3531\n", + "Raw spend: 5373.032656926837\n", + "After adstock: 5373.36599026017\n", + "After hill transform: 0.022022199743233325\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794902185\n", + "After adstock: 7648.894419610085\n", + "After hill transform: 0.3475806375628165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315830401392\n", + "After adstock: 16410.538052623615\n", + "After hill transform: 0.0009590416761295124\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52170789559\n", + "After adstock: 48625.855041228926\n", + "After hill transform: 0.3315796825242965\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3531\n", + "Raw spend: 5373.032656926837\n", + "After adstock: 5373.36599026017\n", + "After hill transform: 0.022022199743233325\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794902185\n", + "After adstock: 7648.894419610085\n", + "After hill transform: 0.3475806375628165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315830401392\n", + "After adstock: 16410.538052623615\n", + "After hill transform: 0.0009590416761295124\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52170788069\n", + "After adstock: 48625.855041214025\n", + "After hill transform: 0.3315796825242567\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3531\n", + "Raw spend: 5373.032656941738\n", + "After adstock: 5373.365990275071\n", + "After hill transform: 0.022022199743390557\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794902185\n", + "After adstock: 7648.894419610085\n", + "After hill transform: 0.3475806375628165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315830401392\n", + "After adstock: 16410.538052623615\n", + "After hill transform: 0.0009590416761295124\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.86\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2514\n", + "Raw spend: 48625.52170788069\n", + "After adstock: 48625.855041214025\n", + "After hill transform: 0.3315796825242567\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3531\n", + "Raw spend: 5373.032656926837\n", + "After adstock: 5373.36599026017\n", + "After hill transform: 0.022022199743233325\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949036751\n", + "After adstock: 7648.894419624986\n", + "After hill transform: 0.3475806375640426\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315442013663\n", + "After adstock: 16410.537664235886\n", + "After hill transform: 0.0009590416081787489\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.85\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2513\n", + "Raw spend: 48625.5214914096\n", + "After adstock: 48625.854824742935\n", + "After hill transform: 0.33157968194559967\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3535\n", + "Raw spend: 5373.033261792946\n", + "After adstock: 5373.366595126279\n", + "After hill transform: 0.0220222061255816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949014564\n", + "After adstock: 7648.894419602799\n", + "After hill transform: 0.347580637562217\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315442028565\n", + "After adstock: 16410.537664250787\n", + "After hill transform: 0.000959041608181356\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.85\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2513\n", + "Raw spend: 48625.5214914096\n", + "After adstock: 48625.854824742935\n", + "After hill transform: 0.33157968194559967\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3535\n", + "Raw spend: 5373.033261792946\n", + "After adstock: 5373.366595126279\n", + "After hill transform: 0.0220222061255816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949014564\n", + "After adstock: 7648.894419602799\n", + "After hill transform: 0.347580637562217\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315442013663\n", + "After adstock: 16410.537664235886\n", + "After hill transform: 0.0009590416081787489\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.85\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2513\n", + "Raw spend: 48625.5214914245\n", + "After adstock: 48625.85482475784\n", + "After hill transform: 0.3315796819456395\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3535\n", + "Raw spend: 5373.033261792946\n", + "After adstock: 5373.366595126279\n", + "After hill transform: 0.0220222061255816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949014564\n", + "After adstock: 7648.894419602799\n", + "After hill transform: 0.347580637562217\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315442013663\n", + "After adstock: 16410.537664235886\n", + "After hill transform: 0.0009590416081787489\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.85\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2513\n", + "Raw spend: 48625.5214914096\n", + "After adstock: 48625.854824742935\n", + "After hill transform: 0.33157968194559967\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3535\n", + "Raw spend: 5373.033261807847\n", + "After adstock: 5373.36659514118\n", + "After hill transform: 0.022022206125738835\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949014564\n", + "After adstock: 7648.894419602799\n", + "After hill transform: 0.347580637562217\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.32\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0138\n", + "Raw spend: 16409.315442013663\n", + "After adstock: 16410.537664235886\n", + "After hill transform: 0.0009590416081787489\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.85\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2513\n", + "Raw spend: 48625.5214914096\n", + "After adstock: 48625.854824742935\n", + "After hill transform: 0.33157968194559967\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.03\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3535\n", + "Raw spend: 5373.033261792946\n", + "After adstock: 5373.366595126279\n", + "After hill transform: 0.0220222061255816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949029465\n", + "After adstock: 7648.8944196177\n", + "After hill transform: 0.3475806375634431\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.31\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0136\n", + "Raw spend: 16409.313497667903\n", + "After adstock: 16410.535719890126\n", + "After hill transform: 0.0009590412680038397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.85\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2509\n", + "Raw spend: 48625.52040776864\n", + "After adstock: 48625.85374110198\n", + "After hill transform: 0.33157967904887864\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.04\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3556\n", + "Raw spend: 5373.036289816133\n", + "After adstock: 5373.369623149466\n", + "After hill transform: 0.022022238076302915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948978089\n", + "After adstock: 7648.894419566324\n", + "After hill transform: 0.3475806375592158\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.31\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0136\n", + "Raw spend: 16409.313497682804\n", + "After adstock: 16410.535719905027\n", + "After hill transform: 0.0009590412680064467\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.85\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2509\n", + "Raw spend: 48625.52040776864\n", + "After adstock: 48625.85374110198\n", + "After hill transform: 0.33157967904887864\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.04\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3556\n", + "Raw spend: 5373.036289816133\n", + "After adstock: 5373.369623149466\n", + "After hill transform: 0.022022238076302915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948978089\n", + "After adstock: 7648.894419566324\n", + "After hill transform: 0.3475806375592158\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.31\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0136\n", + "Raw spend: 16409.313497667903\n", + "After adstock: 16410.535719890126\n", + "After hill transform: 0.0009590412680038397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.85\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2509\n", + "Raw spend: 48625.520407783544\n", + "After adstock: 48625.85374111688\n", + "After hill transform: 0.33157967904891844\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.04\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3556\n", + "Raw spend: 5373.036289816133\n", + "After adstock: 5373.369623149466\n", + "After hill transform: 0.022022238076302915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948978089\n", + "After adstock: 7648.894419566324\n", + "After hill transform: 0.3475806375592158\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.31\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0136\n", + "Raw spend: 16409.313497667903\n", + "After adstock: 16410.535719890126\n", + "After hill transform: 0.0009590412680038397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.85\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2509\n", + "Raw spend: 48625.52040776864\n", + "After adstock: 48625.85374110198\n", + "After hill transform: 0.33157967904887864\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.04\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3556\n", + "Raw spend: 5373.036289831034\n", + "After adstock: 5373.369623164367\n", + "After hill transform: 0.022022238076460143\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948978089\n", + "After adstock: 7648.894419566324\n", + "After hill transform: 0.3475806375592158\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.31\n", + "Adstocked value: 16,410.54\n", + "Saturated value: 0.0010\n", + "Final response: 518.0136\n", + "Raw spend: 16409.313497667903\n", + "After adstock: 16410.535719890126\n", + "After hill transform: 0.0009590412680038397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.52\n", + "Adstocked value: 48,625.85\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2509\n", + "Raw spend: 48625.52040776864\n", + "After adstock: 48625.85374110198\n", + "After hill transform: 0.33157967904887864\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.04\n", + "Adstocked value: 5,373.37\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3556\n", + "Raw spend: 5373.036289816133\n", + "After adstock: 5373.369623149466\n", + "After hill transform: 0.022022238076302915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794899299\n", + "After adstock: 7648.8944195812255\n", + "After hill transform: 0.34758063756044194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.30\n", + "Adstocked value: 16,410.53\n", + "Saturated value: 0.0010\n", + "Final response: 518.0127\n", + "Raw spend: 16409.303766511588\n", + "After adstock: 16410.52598873381\n", + "After hill transform: 0.0009590395654810992\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.51\n", + "Adstocked value: 48,625.85\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2488\n", + "Raw spend: 48625.51498428684\n", + "After adstock: 48625.84831762018\n", + "After hill transform: 0.3315796645511663\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.05\n", + "Adstocked value: 5,373.38\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3664\n", + "Raw spend: 5373.0514446368115\n", + "After adstock: 5373.384777970145\n", + "After hill transform: 0.02202239798547951\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794879554\n", + "After adstock: 7648.894419383775\n", + "After hill transform: 0.3475806375441953\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.30\n", + "Adstocked value: 16,410.53\n", + "Saturated value: 0.0010\n", + "Final response: 518.0127\n", + "Raw spend: 16409.30376652649\n", + "After adstock: 16410.525988748712\n", + "After hill transform: 0.0009590395654837064\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.51\n", + "Adstocked value: 48,625.85\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2488\n", + "Raw spend: 48625.51498428684\n", + "After adstock: 48625.84831762018\n", + "After hill transform: 0.3315796645511663\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.05\n", + "Adstocked value: 5,373.38\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3664\n", + "Raw spend: 5373.0514446368115\n", + "After adstock: 5373.384777970145\n", + "After hill transform: 0.02202239798547951\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794879554\n", + "After adstock: 7648.894419383775\n", + "After hill transform: 0.3475806375441953\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.30\n", + "Adstocked value: 16,410.53\n", + "Saturated value: 0.0010\n", + "Final response: 518.0127\n", + "Raw spend: 16409.303766511588\n", + "After adstock: 16410.52598873381\n", + "After hill transform: 0.0009590395654810992\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.51\n", + "Adstocked value: 48,625.85\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2488\n", + "Raw spend: 48625.51498430174\n", + "After adstock: 48625.84831763508\n", + "After hill transform: 0.3315796645512062\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.05\n", + "Adstocked value: 5,373.38\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3664\n", + "Raw spend: 5373.0514446368115\n", + "After adstock: 5373.384777970145\n", + "After hill transform: 0.02202239798547951\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794879554\n", + "After adstock: 7648.894419383775\n", + "After hill transform: 0.3475806375441953\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.30\n", + "Adstocked value: 16,410.53\n", + "Saturated value: 0.0010\n", + "Final response: 518.0127\n", + "Raw spend: 16409.303766511588\n", + "After adstock: 16410.52598873381\n", + "After hill transform: 0.0009590395654810992\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.51\n", + "Adstocked value: 48,625.85\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2488\n", + "Raw spend: 48625.51498428684\n", + "After adstock: 48625.84831762018\n", + "After hill transform: 0.3315796645511663\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.05\n", + "Adstocked value: 5,373.38\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3664\n", + "Raw spend: 5373.051444651713\n", + "After adstock: 5373.384777985046\n", + "After hill transform: 0.022022397985636738\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.71794879554\n", + "After adstock: 7648.894419383775\n", + "After hill transform: 0.3475806375441953\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.30\n", + "Adstocked value: 16,410.53\n", + "Saturated value: 0.0010\n", + "Final response: 518.0127\n", + "Raw spend: 16409.303766511588\n", + "After adstock: 16410.52598873381\n", + "After hill transform: 0.0009590395654810992\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.51\n", + "Adstocked value: 48,625.85\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2488\n", + "Raw spend: 48625.51498428684\n", + "After adstock: 48625.84831762018\n", + "After hill transform: 0.3315796645511663\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.05\n", + "Adstocked value: 5,373.38\n", + "Saturated value: 0.0220\n", + "Final response: 1479.3664\n", + "Raw spend: 5373.0514446368115\n", + "After adstock: 5373.384777970145\n", + "After hill transform: 0.02202239798547951\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717948810441\n", + "After adstock: 7648.894419398676\n", + "After hill transform: 0.34758063754542146\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.26\n", + "Adstocked value: 16,410.48\n", + "Saturated value: 0.0010\n", + "Final response: 518.0081\n", + "Raw spend: 16409.25523598536\n", + "After adstock: 16410.477458207584\n", + "After hill transform: 0.0009590310748115604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.49\n", + "Adstocked value: 48,625.82\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2385\n", + "Raw spend: 48625.48793683033\n", + "After adstock: 48625.821270163666\n", + "After hill transform: 0.33157959224957806\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.13\n", + "Adstocked value: 5,373.46\n", + "Saturated value: 0.0220\n", + "Final response: 1479.4199\n", + "Raw spend: 5373.1270235299335\n", + "After adstock: 5373.4603568632665\n", + "After hill transform: 0.02202319548177303\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717947885144\n", + "After adstock: 7648.894418473379\n", + "After hill transform: 0.3475806374692864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.26\n", + "Adstocked value: 16,410.48\n", + "Saturated value: 0.0010\n", + "Final response: 518.0081\n", + "Raw spend: 16409.255236000263\n", + "After adstock: 16410.477458222485\n", + "After hill transform: 0.0009590310748141673\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.49\n", + "Adstocked value: 48,625.82\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2385\n", + "Raw spend: 48625.48793683033\n", + "After adstock: 48625.821270163666\n", + "After hill transform: 0.33157959224957806\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.13\n", + "Adstocked value: 5,373.46\n", + "Saturated value: 0.0220\n", + "Final response: 1479.4199\n", + "Raw spend: 5373.1270235299335\n", + "After adstock: 5373.4603568632665\n", + "After hill transform: 0.02202319548177303\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717947885144\n", + "After adstock: 7648.894418473379\n", + "After hill transform: 0.3475806374692864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.26\n", + "Adstocked value: 16,410.48\n", + "Saturated value: 0.0010\n", + "Final response: 518.0081\n", + "Raw spend: 16409.25523598536\n", + "After adstock: 16410.477458207584\n", + "After hill transform: 0.0009590310748115604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.49\n", + "Adstocked value: 48,625.82\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2385\n", + "Raw spend: 48625.48793684523\n", + "After adstock: 48625.82127017857\n", + "After hill transform: 0.33157959224961786\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.13\n", + "Adstocked value: 5,373.46\n", + "Saturated value: 0.0220\n", + "Final response: 1479.4199\n", + "Raw spend: 5373.1270235299335\n", + "After adstock: 5373.4603568632665\n", + "After hill transform: 0.02202319548177303\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717947885144\n", + "After adstock: 7648.894418473379\n", + "After hill transform: 0.3475806374692864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.26\n", + "Adstocked value: 16,410.48\n", + "Saturated value: 0.0010\n", + "Final response: 518.0081\n", + "Raw spend: 16409.25523598536\n", + "After adstock: 16410.477458207584\n", + "After hill transform: 0.0009590310748115604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.49\n", + "Adstocked value: 48,625.82\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2385\n", + "Raw spend: 48625.48793683033\n", + "After adstock: 48625.821270163666\n", + "After hill transform: 0.33157959224957806\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.13\n", + "Adstocked value: 5,373.46\n", + "Saturated value: 0.0220\n", + "Final response: 1479.4199\n", + "Raw spend: 5373.127023544835\n", + "After adstock: 5373.460356878168\n", + "After hill transform: 0.022023195481930265\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717947885144\n", + "After adstock: 7648.894418473379\n", + "After hill transform: 0.3475806374692864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.26\n", + "Adstocked value: 16,410.48\n", + "Saturated value: 0.0010\n", + "Final response: 518.0081\n", + "Raw spend: 16409.25523598536\n", + "After adstock: 16410.477458207584\n", + "After hill transform: 0.0009590310748115604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.49\n", + "Adstocked value: 48,625.82\n", + "Saturated value: 0.3316\n", + "Final response: 47385.2385\n", + "Raw spend: 48625.48793683033\n", + "After adstock: 48625.821270163666\n", + "After hill transform: 0.33157959224957806\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.13\n", + "Adstocked value: 5,373.46\n", + "Saturated value: 0.0220\n", + "Final response: 1479.4199\n", + "Raw spend: 5373.1270235299335\n", + "After adstock: 5373.4603568632665\n", + "After hill transform: 0.02202319548177303\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717947900045\n", + "After adstock: 7648.89441848828\n", + "After hill transform: 0.3475806374705125\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.01\n", + "Adstocked value: 16,410.23\n", + "Saturated value: 0.0010\n", + "Final response: 517.9851\n", + "Raw spend: 16409.01203629578\n", + "After adstock: 16410.234258518\n", + "After hill transform: 0.0009589885265060652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.35\n", + "Adstocked value: 48,625.69\n", + "Saturated value: 0.3316\n", + "Final response: 47385.1867\n", + "Raw spend: 48625.3523945632\n", + "After adstock: 48625.68572789653\n", + "After hill transform: 0.33157922992588473\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.51\n", + "Adstocked value: 5,373.84\n", + "Saturated value: 0.0220\n", + "Final response: 1479.6884\n", + "Raw spend: 5373.505770048895\n", + "After adstock: 5373.839103382228\n", + "After hill transform: 0.02202719221020556\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179433228985\n", + "After adstock: 7648.894413911134\n", + "After hill transform: 0.34758063709389686\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.01\n", + "Adstocked value: 16,410.23\n", + "Saturated value: 0.0010\n", + "Final response: 517.9851\n", + "Raw spend: 16409.01203631068\n", + "After adstock: 16410.234258532902\n", + "After hill transform: 0.0009589885265086721\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.35\n", + "Adstocked value: 48,625.69\n", + "Saturated value: 0.3316\n", + "Final response: 47385.1867\n", + "Raw spend: 48625.3523945632\n", + "After adstock: 48625.68572789653\n", + "After hill transform: 0.33157922992588473\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.51\n", + "Adstocked value: 5,373.84\n", + "Saturated value: 0.0220\n", + "Final response: 1479.6884\n", + "Raw spend: 5373.505770048895\n", + "After adstock: 5373.839103382228\n", + "After hill transform: 0.02202719221020556\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179433228985\n", + "After adstock: 7648.894413911134\n", + "After hill transform: 0.34758063709389686\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.01\n", + "Adstocked value: 16,410.23\n", + "Saturated value: 0.0010\n", + "Final response: 517.9851\n", + "Raw spend: 16409.01203629578\n", + "After adstock: 16410.234258518\n", + "After hill transform: 0.0009589885265060652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.35\n", + "Adstocked value: 48,625.69\n", + "Saturated value: 0.3316\n", + "Final response: 47385.1867\n", + "Raw spend: 48625.3523945781\n", + "After adstock: 48625.685727911434\n", + "After hill transform: 0.33157922992592453\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.51\n", + "Adstocked value: 5,373.84\n", + "Saturated value: 0.0220\n", + "Final response: 1479.6884\n", + "Raw spend: 5373.505770048895\n", + "After adstock: 5373.839103382228\n", + "After hill transform: 0.02202719221020556\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179433228985\n", + "After adstock: 7648.894413911134\n", + "After hill transform: 0.34758063709389686\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.01\n", + "Adstocked value: 16,410.23\n", + "Saturated value: 0.0010\n", + "Final response: 517.9851\n", + "Raw spend: 16409.01203629578\n", + "After adstock: 16410.234258518\n", + "After hill transform: 0.0009589885265060652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.35\n", + "Adstocked value: 48,625.69\n", + "Saturated value: 0.3316\n", + "Final response: 47385.1867\n", + "Raw spend: 48625.3523945632\n", + "After adstock: 48625.68572789653\n", + "After hill transform: 0.33157922992588473\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.51\n", + "Adstocked value: 5,373.84\n", + "Saturated value: 0.0220\n", + "Final response: 1479.6884\n", + "Raw spend: 5373.505770063796\n", + "After adstock: 5373.839103397129\n", + "After hill transform: 0.02202719221036281\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179433228985\n", + "After adstock: 7648.894413911134\n", + "After hill transform: 0.34758063709389686\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,409.01\n", + "Adstocked value: 16,410.23\n", + "Saturated value: 0.0010\n", + "Final response: 517.9851\n", + "Raw spend: 16409.01203629578\n", + "After adstock: 16410.234258518\n", + "After hill transform: 0.0009589885265060652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,625.35\n", + "Adstocked value: 48,625.69\n", + "Saturated value: 0.3316\n", + "Final response: 47385.1867\n", + "Raw spend: 48625.3523945632\n", + "After adstock: 48625.68572789653\n", + "After hill transform: 0.33157922992588473\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,373.51\n", + "Adstocked value: 5,373.84\n", + "Saturated value: 0.0220\n", + "Final response: 1479.6884\n", + "Raw spend: 5373.505770048895\n", + "After adstock: 5373.839103382228\n", + "After hill transform: 0.02202719221020556\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.7179433378\n", + "After adstock: 7648.894413926035\n", + "After hill transform: 0.347580637095123\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,407.80\n", + "Adstocked value: 16,409.02\n", + "Saturated value: 0.0010\n", + "Final response: 517.8703\n", + "Raw spend: 16407.796782812864\n", + "After adstock: 16409.019005035087\n", + "After hill transform: 0.0009587759341206175\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,624.68\n", + "Adstocked value: 48,625.01\n", + "Saturated value: 0.3316\n", + "Final response: 47384.9280\n", + "Raw spend: 48624.6750983902\n", + "After adstock: 48625.00843172354\n", + "After hill transform: 0.33157741940506347\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,375.40\n", + "Adstocked value: 5,375.73\n", + "Saturated value: 0.0220\n", + "Final response: 1481.0304\n", + "Raw spend: 5375.398342502055\n", + "After adstock: 5375.731675835388\n", + "After hill transform: 0.022047170011344198\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717920525646\n", + "After adstock: 7648.894391113881\n", + "After hill transform: 0.3475806352180993\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,407.80\n", + "Adstocked value: 16,409.02\n", + "Saturated value: 0.0010\n", + "Final response: 517.8703\n", + "Raw spend: 16407.796782827765\n", + "After adstock: 16409.019005049988\n", + "After hill transform: 0.000958775934123224\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,624.68\n", + "Adstocked value: 48,625.01\n", + "Saturated value: 0.3316\n", + "Final response: 47384.9280\n", + "Raw spend: 48624.6750983902\n", + "After adstock: 48625.00843172354\n", + "After hill transform: 0.33157741940506347\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,375.40\n", + "Adstocked value: 5,375.73\n", + "Saturated value: 0.0220\n", + "Final response: 1481.0304\n", + "Raw spend: 5375.398342502055\n", + "After adstock: 5375.731675835388\n", + "After hill transform: 0.022047170011344198\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717920525646\n", + "After adstock: 7648.894391113881\n", + "After hill transform: 0.3475806352180993\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,407.80\n", + "Adstocked value: 16,409.02\n", + "Saturated value: 0.0010\n", + "Final response: 517.8703\n", + "Raw spend: 16407.796782812864\n", + "After adstock: 16409.019005035087\n", + "After hill transform: 0.0009587759341206175\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,624.68\n", + "Adstocked value: 48,625.01\n", + "Saturated value: 0.3316\n", + "Final response: 47384.9280\n", + "Raw spend: 48624.6750984051\n", + "After adstock: 48625.00843173844\n", + "After hill transform: 0.33157741940510327\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,375.40\n", + "Adstocked value: 5,375.73\n", + "Saturated value: 0.0220\n", + "Final response: 1481.0304\n", + "Raw spend: 5375.398342502055\n", + "After adstock: 5375.731675835388\n", + "After hill transform: 0.022047170011344198\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717920525646\n", + "After adstock: 7648.894391113881\n", + "After hill transform: 0.3475806352180993\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,407.80\n", + "Adstocked value: 16,409.02\n", + "Saturated value: 0.0010\n", + "Final response: 517.8703\n", + "Raw spend: 16407.796782812864\n", + "After adstock: 16409.019005035087\n", + "After hill transform: 0.0009587759341206175\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,624.68\n", + "Adstocked value: 48,625.01\n", + "Saturated value: 0.3316\n", + "Final response: 47384.9280\n", + "Raw spend: 48624.6750983902\n", + "After adstock: 48625.00843172354\n", + "After hill transform: 0.33157741940506347\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,375.40\n", + "Adstocked value: 5,375.73\n", + "Saturated value: 0.0220\n", + "Final response: 1481.0304\n", + "Raw spend: 5375.398342516956\n", + "After adstock: 5375.731675850289\n", + "After hill transform: 0.022047170011501537\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717920525646\n", + "After adstock: 7648.894391113881\n", + "After hill transform: 0.3475806352180993\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,407.80\n", + "Adstocked value: 16,409.02\n", + "Saturated value: 0.0010\n", + "Final response: 517.8703\n", + "Raw spend: 16407.796782812864\n", + "After adstock: 16409.019005035087\n", + "After hill transform: 0.0009587759341206175\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,624.68\n", + "Adstocked value: 48,625.01\n", + "Saturated value: 0.3316\n", + "Final response: 47384.9280\n", + "Raw spend: 48624.6750983902\n", + "After adstock: 48625.00843172354\n", + "After hill transform: 0.33157741940506347\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,375.40\n", + "Adstocked value: 5,375.73\n", + "Saturated value: 0.0220\n", + "Final response: 1481.0304\n", + "Raw spend: 5375.398342502055\n", + "After adstock: 5375.731675835388\n", + "After hill transform: 0.022047170011344198\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1372\n", + "Raw spend: 7648.717920540547\n", + "After adstock: 7648.894391128782\n", + "After hill transform: 0.34758063521932536\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,401.71\n", + "Adstocked value: 16,402.94\n", + "Saturated value: 0.0010\n", + "Final response: 517.2958\n", + "Raw spend: 16401.714714704623\n", + "After adstock: 16402.936936926846\n", + "After hill transform: 0.0009577124283639861\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,621.29\n", + "Adstocked value: 48,621.62\n", + "Saturated value: 0.3316\n", + "Final response: 47383.6330\n", + "Raw spend: 48621.28538460684\n", + "After adstock: 48621.618717940175\n", + "After hill transform: 0.33156835785475763\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,384.87\n", + "Adstocked value: 5,385.20\n", + "Saturated value: 0.0221\n", + "Final response: 1487.7577\n", + "Raw spend: 5384.8702384887465\n", + "After adstock: 5385.2035718220795\n", + "After hill transform: 0.022147314711873704\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1369\n", + "Raw spend: 7648.71780643057\n", + "After adstock: 7648.894277018805\n", + "After hill transform: 0.3475806258301579\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,401.71\n", + "Adstocked value: 16,402.94\n", + "Saturated value: 0.0010\n", + "Final response: 517.2958\n", + "Raw spend: 16401.714714719525\n", + "After adstock: 16402.936936941747\n", + "After hill transform: 0.0009577124283665908\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,621.29\n", + "Adstocked value: 48,621.62\n", + "Saturated value: 0.3316\n", + "Final response: 47383.6330\n", + "Raw spend: 48621.28538460684\n", + "After adstock: 48621.618717940175\n", + "After hill transform: 0.33156835785475763\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,384.87\n", + "Adstocked value: 5,385.20\n", + "Saturated value: 0.0221\n", + "Final response: 1487.7577\n", + "Raw spend: 5384.8702384887465\n", + "After adstock: 5385.2035718220795\n", + "After hill transform: 0.022147314711873704\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1369\n", + "Raw spend: 7648.71780643057\n", + "After adstock: 7648.894277018805\n", + "After hill transform: 0.3475806258301579\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,401.71\n", + "Adstocked value: 16,402.94\n", + "Saturated value: 0.0010\n", + "Final response: 517.2958\n", + "Raw spend: 16401.714714704623\n", + "After adstock: 16402.936936926846\n", + "After hill transform: 0.0009577124283639861\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,621.29\n", + "Adstocked value: 48,621.62\n", + "Saturated value: 0.3316\n", + "Final response: 47383.6330\n", + "Raw spend: 48621.28538462174\n", + "After adstock: 48621.618717955076\n", + "After hill transform: 0.33156835785479744\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,384.87\n", + "Adstocked value: 5,385.20\n", + "Saturated value: 0.0221\n", + "Final response: 1487.7577\n", + "Raw spend: 5384.8702384887465\n", + "After adstock: 5385.2035718220795\n", + "After hill transform: 0.022147314711873704\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1369\n", + "Raw spend: 7648.71780643057\n", + "After adstock: 7648.894277018805\n", + "After hill transform: 0.3475806258301579\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,401.71\n", + "Adstocked value: 16,402.94\n", + "Saturated value: 0.0010\n", + "Final response: 517.2958\n", + "Raw spend: 16401.714714704623\n", + "After adstock: 16402.936936926846\n", + "After hill transform: 0.0009577124283639861\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,621.29\n", + "Adstocked value: 48,621.62\n", + "Saturated value: 0.3316\n", + "Final response: 47383.6330\n", + "Raw spend: 48621.28538460684\n", + "After adstock: 48621.618717940175\n", + "After hill transform: 0.33156835785475763\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,384.87\n", + "Adstocked value: 5,385.20\n", + "Saturated value: 0.0221\n", + "Final response: 1487.7577\n", + "Raw spend: 5384.870238503648\n", + "After adstock: 5385.203571836981\n", + "After hill transform: 0.022147314712031463\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1369\n", + "Raw spend: 7648.71780643057\n", + "After adstock: 7648.894277018805\n", + "After hill transform: 0.3475806258301579\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,401.71\n", + "Adstocked value: 16,402.94\n", + "Saturated value: 0.0010\n", + "Final response: 517.2958\n", + "Raw spend: 16401.714714704623\n", + "After adstock: 16402.936936926846\n", + "After hill transform: 0.0009577124283639861\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,621.29\n", + "Adstocked value: 48,621.62\n", + "Saturated value: 0.3316\n", + "Final response: 47383.6330\n", + "Raw spend: 48621.28538460684\n", + "After adstock: 48621.618717940175\n", + "After hill transform: 0.33156835785475763\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,384.87\n", + "Adstocked value: 5,385.20\n", + "Saturated value: 0.0221\n", + "Final response: 1487.7577\n", + "Raw spend: 5384.8702384887465\n", + "After adstock: 5385.2035718220795\n", + "After hill transform: 0.022147314711873704\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1369\n", + "Raw spend: 7648.717806445471\n", + "After adstock: 7648.894277033706\n", + "After hill transform: 0.34758062583138405\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,371.20\n", + "Adstocked value: 16,372.42\n", + "Saturated value: 0.0010\n", + "Final response: 514.4201\n", + "Raw spend: 16371.198740225773\n", + "After adstock: 16372.420962447995\n", + "After hill transform: 0.0009523882696610151\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,604.28\n", + "Adstocked value: 48,604.61\n", + "Saturated value: 0.3315\n", + "Final response: 47377.1346\n", + "Raw spend: 48604.27794276377\n", + "After adstock: 48604.61127609711\n", + "After hill transform: 0.3315228850674091\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,432.39\n", + "Adstocked value: 5,432.73\n", + "Saturated value: 0.0227\n", + "Final response: 1521.7823\n", + "Raw spend: 5432.394227267662\n", + "After adstock: 5432.727560600995\n", + "After hill transform: 0.02265381679957371\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1356\n", + "Raw spend: 7648.7172339735735\n", + "After adstock: 7648.893704561809\n", + "After hill transform: 0.3475805787274\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,371.20\n", + "Adstocked value: 16,372.42\n", + "Saturated value: 0.0010\n", + "Final response: 514.4201\n", + "Raw spend: 16371.198740240674\n", + "After adstock: 16372.420962462897\n", + "After hill transform: 0.0009523882696636101\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,604.28\n", + "Adstocked value: 48,604.61\n", + "Saturated value: 0.3315\n", + "Final response: 47377.1346\n", + "Raw spend: 48604.27794276377\n", + "After adstock: 48604.61127609711\n", + "After hill transform: 0.3315228850674091\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,432.39\n", + "Adstocked value: 5,432.73\n", + "Saturated value: 0.0227\n", + "Final response: 1521.7823\n", + "Raw spend: 5432.394227267662\n", + "After adstock: 5432.727560600995\n", + "After hill transform: 0.02265381679957371\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1356\n", + "Raw spend: 7648.7172339735735\n", + "After adstock: 7648.893704561809\n", + "After hill transform: 0.3475805787274\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,371.20\n", + "Adstocked value: 16,372.42\n", + "Saturated value: 0.0010\n", + "Final response: 514.4201\n", + "Raw spend: 16371.198740225773\n", + "After adstock: 16372.420962447995\n", + "After hill transform: 0.0009523882696610151\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,604.28\n", + "Adstocked value: 48,604.61\n", + "Saturated value: 0.3315\n", + "Final response: 47377.1346\n", + "Raw spend: 48604.27794277867\n", + "After adstock: 48604.61127611201\n", + "After hill transform: 0.331522885067449\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,432.39\n", + "Adstocked value: 5,432.73\n", + "Saturated value: 0.0227\n", + "Final response: 1521.7823\n", + "Raw spend: 5432.394227267662\n", + "After adstock: 5432.727560600995\n", + "After hill transform: 0.02265381679957371\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1356\n", + "Raw spend: 7648.7172339735735\n", + "After adstock: 7648.893704561809\n", + "After hill transform: 0.3475805787274\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,371.20\n", + "Adstocked value: 16,372.42\n", + "Saturated value: 0.0010\n", + "Final response: 514.4201\n", + "Raw spend: 16371.198740225773\n", + "After adstock: 16372.420962447995\n", + "After hill transform: 0.0009523882696610151\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,604.28\n", + "Adstocked value: 48,604.61\n", + "Saturated value: 0.3315\n", + "Final response: 47377.1346\n", + "Raw spend: 48604.27794276377\n", + "After adstock: 48604.61127609711\n", + "After hill transform: 0.3315228850674091\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,432.39\n", + "Adstocked value: 5,432.73\n", + "Saturated value: 0.0227\n", + "Final response: 1521.7823\n", + "Raw spend: 5432.394227282563\n", + "After adstock: 5432.727560615896\n", + "After hill transform: 0.022653816799733578\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1356\n", + "Raw spend: 7648.7172339735735\n", + "After adstock: 7648.893704561809\n", + "After hill transform: 0.3475805787274\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,371.20\n", + "Adstocked value: 16,372.42\n", + "Saturated value: 0.0010\n", + "Final response: 514.4201\n", + "Raw spend: 16371.198740225773\n", + "After adstock: 16372.420962447995\n", + "After hill transform: 0.0009523882696610151\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,604.28\n", + "Adstocked value: 48,604.61\n", + "Saturated value: 0.3315\n", + "Final response: 47377.1346\n", + "Raw spend: 48604.27794276377\n", + "After adstock: 48604.61127609711\n", + "After hill transform: 0.3315228850674091\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,432.39\n", + "Adstocked value: 5,432.73\n", + "Saturated value: 0.0227\n", + "Final response: 1521.7823\n", + "Raw spend: 5432.394227267662\n", + "After adstock: 5432.727560600995\n", + "After hill transform: 0.02265381679957371\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1356\n", + "Raw spend: 7648.717233988475\n", + "After adstock: 7648.89370457671\n", + "After hill transform: 0.3475805787286261\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,215.68\n", + "Adstocked value: 16,216.90\n", + "Saturated value: 0.0009\n", + "Final response: 499.9290\n", + "Raw spend: 16215.677331631721\n", + "After adstock: 16216.899553853944\n", + "After hill transform: 0.0009255598459154162\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,517.60\n", + "Adstocked value: 48,517.93\n", + "Saturated value: 0.3313\n", + "Final response: 47343.9878\n", + "Raw spend: 48517.60132929499\n", + "After adstock: 48517.93466262832\n", + "After hill transform: 0.33129093933972653\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,674.60\n", + "Adstocked value: 5,674.93\n", + "Saturated value: 0.0253\n", + "Final response: 1702.2534\n", + "Raw spend: 5674.595166796515\n", + "After adstock: 5674.928500129848\n", + "After hill transform: 0.025340377524667487\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1289\n", + "Raw spend: 7648.714316507557\n", + "After adstock: 7648.890787095792\n", + "After hill transform: 0.34758033867321025\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,215.68\n", + "Adstocked value: 16,216.90\n", + "Saturated value: 0.0009\n", + "Final response: 499.9290\n", + "Raw spend: 16215.677331646622\n", + "After adstock: 16216.899553868845\n", + "After hill transform: 0.0009255598459179625\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,517.60\n", + "Adstocked value: 48,517.93\n", + "Saturated value: 0.3313\n", + "Final response: 47343.9878\n", + "Raw spend: 48517.60132929499\n", + "After adstock: 48517.93466262832\n", + "After hill transform: 0.33129093933972653\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,674.60\n", + "Adstocked value: 5,674.93\n", + "Saturated value: 0.0253\n", + "Final response: 1702.2534\n", + "Raw spend: 5674.595166796515\n", + "After adstock: 5674.928500129848\n", + "After hill transform: 0.025340377524667487\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1289\n", + "Raw spend: 7648.714316507557\n", + "After adstock: 7648.890787095792\n", + "After hill transform: 0.34758033867321025\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,215.68\n", + "Adstocked value: 16,216.90\n", + "Saturated value: 0.0009\n", + "Final response: 499.9290\n", + "Raw spend: 16215.677331631721\n", + "After adstock: 16216.899553853944\n", + "After hill transform: 0.0009255598459154162\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,517.60\n", + "Adstocked value: 48,517.93\n", + "Saturated value: 0.3313\n", + "Final response: 47343.9878\n", + "Raw spend: 48517.60132930989\n", + "After adstock: 48517.93466264322\n", + "After hill transform: 0.33129093933976644\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,674.60\n", + "Adstocked value: 5,674.93\n", + "Saturated value: 0.0253\n", + "Final response: 1702.2534\n", + "Raw spend: 5674.595166796515\n", + "After adstock: 5674.928500129848\n", + "After hill transform: 0.025340377524667487\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1289\n", + "Raw spend: 7648.714316507557\n", + "After adstock: 7648.890787095792\n", + "After hill transform: 0.34758033867321025\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,215.68\n", + "Adstocked value: 16,216.90\n", + "Saturated value: 0.0009\n", + "Final response: 499.9290\n", + "Raw spend: 16215.677331631721\n", + "After adstock: 16216.899553853944\n", + "After hill transform: 0.0009255598459154162\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,517.60\n", + "Adstocked value: 48,517.93\n", + "Saturated value: 0.3313\n", + "Final response: 47343.9878\n", + "Raw spend: 48517.60132929499\n", + "After adstock: 48517.93466262832\n", + "After hill transform: 0.33129093933972653\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,674.60\n", + "Adstocked value: 5,674.93\n", + "Saturated value: 0.0253\n", + "Final response: 1702.2534\n", + "Raw spend: 5674.595166811416\n", + "After adstock: 5674.928500144749\n", + "After hill transform: 0.02534037752483821\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1289\n", + "Raw spend: 7648.714316507557\n", + "After adstock: 7648.890787095792\n", + "After hill transform: 0.34758033867321025\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,215.68\n", + "Adstocked value: 16,216.90\n", + "Saturated value: 0.0009\n", + "Final response: 499.9290\n", + "Raw spend: 16215.677331631721\n", + "After adstock: 16216.899553853944\n", + "After hill transform: 0.0009255598459154162\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,517.60\n", + "Adstocked value: 48,517.93\n", + "Saturated value: 0.3313\n", + "Final response: 47343.9878\n", + "Raw spend: 48517.60132929499\n", + "After adstock: 48517.93466262832\n", + "After hill transform: 0.33129093933972653\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,674.60\n", + "Adstocked value: 5,674.93\n", + "Saturated value: 0.0253\n", + "Final response: 1702.2534\n", + "Raw spend: 5674.595166796515\n", + "After adstock: 5674.928500129848\n", + "After hill transform: 0.025340377524667487\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1289\n", + "Raw spend: 7648.714316522458\n", + "After adstock: 7648.890787110693\n", + "After hill transform: 0.3475803386744364\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,364.89\n", + "Adstocked value: 15,366.11\n", + "Saturated value: 0.0008\n", + "Final response: 425.4378\n", + "Raw spend: 15364.890638027597\n", + "After adstock: 15366.11286024982\n", + "After hill transform: 0.0007876481486948723\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,043.43\n", + "Adstocked value: 48,043.77\n", + "Saturated value: 0.3300\n", + "Final response: 47161.8119\n", + "Raw spend: 48043.43310762227\n", + "After adstock: 48043.76644095561\n", + "After hill transform: 0.330016157900538\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 6,999.57\n", + "Adstocked value: 6,999.90\n", + "Saturated value: 0.0432\n", + "Final response: 2903.3019\n", + "Raw spend: 6999.566042199306\n", + "After adstock: 6999.899375532639\n", + "After hill transform: 0.04321963158156228\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.70\n", + "Adstocked value: 7,648.87\n", + "Saturated value: 0.3476\n", + "Final response: 9726.0922\n", + "Raw spend: 7648.698356381599\n", + "After adstock: 7648.874826969834\n", + "After hill transform: 0.3475790254459745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,130.60\n", + "Adstocked value: 16,131.82\n", + "Saturated value: 0.0009\n", + "Final response: 492.1178\n", + "Raw spend: 16130.598662271308\n", + "After adstock: 16131.82088449353\n", + "After hill transform: 0.0009110982631646522\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,470.18\n", + "Adstocked value: 48,470.52\n", + "Saturated value: 0.3312\n", + "Final response: 47325.8346\n", + "Raw spend: 48470.18450712771\n", + "After adstock: 48470.51784046105\n", + "After hill transform: 0.3311639117248834\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,807.09\n", + "Adstocked value: 5,807.43\n", + "Saturated value: 0.0269\n", + "Final response: 1806.0185\n", + "Raw spend: 5807.092254336793\n", + "After adstock: 5807.425587670126\n", + "After hill transform: 0.026885062891549513\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1252\n", + "Raw spend: 7648.712720494961\n", + "After adstock: 7648.889191083196\n", + "After hill transform: 0.3475802073505057\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,207.17\n", + "Adstocked value: 16,208.39\n", + "Saturated value: 0.0009\n", + "Final response: 499.1442\n", + "Raw spend: 16207.16946469568\n", + "After adstock: 16208.391686917903\n", + "After hill transform: 0.0009241068671492238\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,512.86\n", + "Adstocked value: 48,513.19\n", + "Saturated value: 0.3313\n", + "Final response: 47342.1731\n", + "Raw spend: 48512.85964707826\n", + "After adstock: 48513.19298041159\n", + "After hill transform: 0.3312782410600841\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,687.84\n", + "Adstocked value: 5,688.18\n", + "Saturated value: 0.0255\n", + "Final response: 1712.4689\n", + "Raw spend: 5687.844875550542\n", + "After adstock: 5688.178208883875\n", + "After hill transform: 0.025492449601578565\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1285\n", + "Raw spend: 7648.714156906297\n", + "After adstock: 7648.890627494532\n", + "After hill transform: 0.34758032554094\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,207.17\n", + "Adstocked value: 16,208.39\n", + "Saturated value: 0.0009\n", + "Final response: 499.1442\n", + "Raw spend: 16207.169464710581\n", + "After adstock: 16208.391686932804\n", + "After hill transform: 0.0009241068671517672\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,512.86\n", + "Adstocked value: 48,513.19\n", + "Saturated value: 0.3313\n", + "Final response: 47342.1731\n", + "Raw spend: 48512.85964707826\n", + "After adstock: 48513.19298041159\n", + "After hill transform: 0.3312782410600841\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,687.84\n", + "Adstocked value: 5,688.18\n", + "Saturated value: 0.0255\n", + "Final response: 1712.4689\n", + "Raw spend: 5687.844875550542\n", + "After adstock: 5688.178208883875\n", + "After hill transform: 0.025492449601578565\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1285\n", + "Raw spend: 7648.714156906297\n", + "After adstock: 7648.890627494532\n", + "After hill transform: 0.34758032554094\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,207.17\n", + "Adstocked value: 16,208.39\n", + "Saturated value: 0.0009\n", + "Final response: 499.1442\n", + "Raw spend: 16207.16946469568\n", + "After adstock: 16208.391686917903\n", + "After hill transform: 0.0009241068671492238\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,512.86\n", + "Adstocked value: 48,513.19\n", + "Saturated value: 0.3313\n", + "Final response: 47342.1731\n", + "Raw spend: 48512.85964709316\n", + "After adstock: 48513.192980426495\n", + "After hill transform: 0.331278241060124\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,687.84\n", + "Adstocked value: 5,688.18\n", + "Saturated value: 0.0255\n", + "Final response: 1712.4689\n", + "Raw spend: 5687.844875550542\n", + "After adstock: 5688.178208883875\n", + "After hill transform: 0.025492449601578565\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1285\n", + "Raw spend: 7648.714156906297\n", + "After adstock: 7648.890627494532\n", + "After hill transform: 0.34758032554094\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,207.17\n", + "Adstocked value: 16,208.39\n", + "Saturated value: 0.0009\n", + "Final response: 499.1442\n", + "Raw spend: 16207.16946469568\n", + "After adstock: 16208.391686917903\n", + "After hill transform: 0.0009241068671492238\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,512.86\n", + "Adstocked value: 48,513.19\n", + "Saturated value: 0.3313\n", + "Final response: 47342.1731\n", + "Raw spend: 48512.85964707826\n", + "After adstock: 48513.19298041159\n", + "After hill transform: 0.3312782410600841\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,687.84\n", + "Adstocked value: 5,688.18\n", + "Saturated value: 0.0255\n", + "Final response: 1712.4689\n", + "Raw spend: 5687.8448755654435\n", + "After adstock: 5688.178208898777\n", + "After hill transform: 0.025492449601749893\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1285\n", + "Raw spend: 7648.714156906297\n", + "After adstock: 7648.890627494532\n", + "After hill transform: 0.34758032554094\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,207.17\n", + "Adstocked value: 16,208.39\n", + "Saturated value: 0.0009\n", + "Final response: 499.1442\n", + "Raw spend: 16207.16946469568\n", + "After adstock: 16208.391686917903\n", + "After hill transform: 0.0009241068671492238\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,512.86\n", + "Adstocked value: 48,513.19\n", + "Saturated value: 0.3313\n", + "Final response: 47342.1731\n", + "Raw spend: 48512.85964707826\n", + "After adstock: 48513.19298041159\n", + "After hill transform: 0.3312782410600841\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,687.84\n", + "Adstocked value: 5,688.18\n", + "Saturated value: 0.0255\n", + "Final response: 1712.4689\n", + "Raw spend: 5687.844875550542\n", + "After adstock: 5688.178208883875\n", + "After hill transform: 0.025492449601578565\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1285\n", + "Raw spend: 7648.714156921198\n", + "After adstock: 7648.890627509433\n", + "After hill transform: 0.3475803255421661\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,668.40\n", + "Adstocked value: 13,669.63\n", + "Saturated value: 0.0006\n", + "Final response: 299.7003\n", + "Raw spend: 13668.403854744192\n", + "After adstock: 13669.626076966415\n", + "After hill transform: 0.00055485981496699\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 47,097.93\n", + "Adstocked value: 47,098.26\n", + "Saturated value: 0.3274\n", + "Final response: 46794.2121\n", + "Raw spend: 47097.931576845454\n", + "After adstock: 47098.26491017879\n", + "After hill transform: 0.3274438675235466\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,641.59\n", + "Adstocked value: 9,641.92\n", + "Saturated value: 0.0950\n", + "Final response: 6380.4538\n", + "Raw spend: 9641.586181089742\n", + "After adstock: 9641.919514423076\n", + "After hill transform: 0.09498180866702245\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.67\n", + "Adstocked value: 7,648.84\n", + "Saturated value: 0.3476\n", + "Final response: 9726.0189\n", + "Raw spend: 7648.666531550593\n", + "After adstock: 7648.8430021388285\n", + "After hill transform: 0.34757640684164387\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,953.29\n", + "Adstocked value: 15,954.52\n", + "Saturated value: 0.0009\n", + "Final response: 476.1008\n", + "Raw spend: 15953.29290370053\n", + "After adstock: 15954.515125922753\n", + "After hill transform: 0.000881444584854132\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,371.37\n", + "Adstocked value: 48,371.70\n", + "Saturated value: 0.3309\n", + "Final response: 47287.9571\n", + "Raw spend: 48371.36684005498\n", + "After adstock: 48371.700173388315\n", + "After hill transform: 0.33089886290651205\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 6,083.22\n", + "Adstocked value: 6,083.55\n", + "Saturated value: 0.0303\n", + "Final response: 2033.8280\n", + "Raw spend: 6083.219006104462\n", + "After adstock: 6083.552339437795\n", + "After hill transform: 0.0302763193192253\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1176\n", + "Raw spend: 7648.709394370727\n", + "After adstock: 7648.885864958962\n", + "After hill transform: 0.34757993367117945\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,181.78\n", + "Adstocked value: 16,183.00\n", + "Saturated value: 0.0009\n", + "Final response: 496.8072\n", + "Raw spend: 16181.781808596166\n", + "After adstock: 16183.004030818389\n", + "After hill transform: 0.0009197801663226665\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,498.71\n", + "Adstocked value: 48,499.04\n", + "Saturated value: 0.3312\n", + "Final response: 47336.7572\n", + "Raw spend: 48498.710366375926\n", + "After adstock: 48499.04369970926\n", + "After hill transform: 0.33124034320489315\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,727.38\n", + "Adstocked value: 5,727.72\n", + "Saturated value: 0.0259\n", + "Final response: 1743.1647\n", + "Raw spend: 5727.382288605934\n", + "After adstock: 5727.715621939267\n", + "After hill transform: 0.02594939762821153\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1274\n", + "Raw spend: 7648.71368065274\n", + "After adstock: 7648.890151240975\n", + "After hill transform: 0.3475802863539656\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,181.78\n", + "Adstocked value: 16,183.00\n", + "Saturated value: 0.0009\n", + "Final response: 496.8072\n", + "Raw spend: 16181.781808611067\n", + "After adstock: 16183.00403083329\n", + "After hill transform: 0.0009197801663252021\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,498.71\n", + "Adstocked value: 48,499.04\n", + "Saturated value: 0.3312\n", + "Final response: 47336.7572\n", + "Raw spend: 48498.710366375926\n", + "After adstock: 48499.04369970926\n", + "After hill transform: 0.33124034320489315\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,727.38\n", + "Adstocked value: 5,727.72\n", + "Saturated value: 0.0259\n", + "Final response: 1743.1647\n", + "Raw spend: 5727.382288605934\n", + "After adstock: 5727.715621939267\n", + "After hill transform: 0.02594939762821153\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1274\n", + "Raw spend: 7648.71368065274\n", + "After adstock: 7648.890151240975\n", + "After hill transform: 0.3475802863539656\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,181.78\n", + "Adstocked value: 16,183.00\n", + "Saturated value: 0.0009\n", + "Final response: 496.8072\n", + "Raw spend: 16181.781808596166\n", + "After adstock: 16183.004030818389\n", + "After hill transform: 0.0009197801663226665\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,498.71\n", + "Adstocked value: 48,499.04\n", + "Saturated value: 0.3312\n", + "Final response: 47336.7572\n", + "Raw spend: 48498.71036639083\n", + "After adstock: 48499.04369972416\n", + "After hill transform: 0.33124034320493306\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,727.38\n", + "Adstocked value: 5,727.72\n", + "Saturated value: 0.0259\n", + "Final response: 1743.1647\n", + "Raw spend: 5727.382288605934\n", + "After adstock: 5727.715621939267\n", + "After hill transform: 0.02594939762821153\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1274\n", + "Raw spend: 7648.71368065274\n", + "After adstock: 7648.890151240975\n", + "After hill transform: 0.3475802863539656\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,181.78\n", + "Adstocked value: 16,183.00\n", + "Saturated value: 0.0009\n", + "Final response: 496.8072\n", + "Raw spend: 16181.781808596166\n", + "After adstock: 16183.004030818389\n", + "After hill transform: 0.0009197801663226665\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,498.71\n", + "Adstocked value: 48,499.04\n", + "Saturated value: 0.3312\n", + "Final response: 47336.7572\n", + "Raw spend: 48498.710366375926\n", + "After adstock: 48499.04369970926\n", + "After hill transform: 0.33124034320489315\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,727.38\n", + "Adstocked value: 5,727.72\n", + "Saturated value: 0.0259\n", + "Final response: 1743.1647\n", + "Raw spend: 5727.382288620835\n", + "After adstock: 5727.7156219541685\n", + "After hill transform: 0.025949397628384645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1274\n", + "Raw spend: 7648.71368065274\n", + "After adstock: 7648.890151240975\n", + "After hill transform: 0.3475802863539656\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,181.78\n", + "Adstocked value: 16,183.00\n", + "Saturated value: 0.0009\n", + "Final response: 496.8072\n", + "Raw spend: 16181.781808596166\n", + "After adstock: 16183.004030818389\n", + "After hill transform: 0.0009197801663226665\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,498.71\n", + "Adstocked value: 48,499.04\n", + "Saturated value: 0.3312\n", + "Final response: 47336.7572\n", + "Raw spend: 48498.710366375926\n", + "After adstock: 48499.04369970926\n", + "After hill transform: 0.33124034320489315\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,727.38\n", + "Adstocked value: 5,727.72\n", + "Saturated value: 0.0259\n", + "Final response: 1743.1647\n", + "Raw spend: 5727.382288605934\n", + "After adstock: 5727.715621939267\n", + "After hill transform: 0.02594939762821153\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1274\n", + "Raw spend: 7648.713680667641\n", + "After adstock: 7648.890151255876\n", + "After hill transform: 0.3475802863551917\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,668.40\n", + "Adstocked value: 13,669.63\n", + "Saturated value: 0.0006\n", + "Final response: 299.7003\n", + "Raw spend: 13668.40385401148\n", + "After adstock: 13669.626076233702\n", + "After hill transform: 0.0005548598148779163\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 47,097.93\n", + "Adstocked value: 47,098.26\n", + "Saturated value: 0.3274\n", + "Final response: 46794.2121\n", + "Raw spend: 47097.93157758331\n", + "After adstock: 47098.264910916645\n", + "After hill transform: 0.32744386752557\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,641.59\n", + "Adstocked value: 9,641.92\n", + "Saturated value: 0.0950\n", + "Final response: 6380.4538\n", + "Raw spend: 9641.586181085388\n", + "After adstock: 9641.919514418722\n", + "After hill transform: 0.09498180866692026\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.67\n", + "Adstocked value: 7,648.84\n", + "Saturated value: 0.3476\n", + "Final response: 9726.0189\n", + "Raw spend: 7648.6665315505925\n", + "After adstock: 7648.843002138828\n", + "After hill transform: 0.34757640684164387\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,930.44\n", + "Adstocked value: 15,931.67\n", + "Saturated value: 0.0009\n", + "Final response: 474.0623\n", + "Raw spend: 15930.444013137698\n", + "After adstock: 15931.66623535992\n", + "After hill transform: 0.0008776705576650362\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,358.63\n", + "Adstocked value: 48,358.97\n", + "Saturated value: 0.3309\n", + "Final response: 47283.0714\n", + "Raw spend: 48358.63248749667\n", + "After adstock: 48358.96582083\n", + "After hill transform: 0.3308646752485692\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 6,118.80\n", + "Adstocked value: 6,119.14\n", + "Saturated value: 0.0307\n", + "Final response: 2064.3281\n", + "Raw spend: 6118.80267785388\n", + "After adstock: 6119.136011187213\n", + "After hill transform: 0.030730355338203855\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1166\n", + "Raw spend: 7648.708965742525\n", + "After adstock: 7648.88543633076\n", + "After hill transform: 0.3475798984028991\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,156.65\n", + "Adstocked value: 16,157.87\n", + "Saturated value: 0.0009\n", + "Final response: 494.5008\n", + "Raw spend: 16156.648029050319\n", + "After adstock: 16157.870251272541\n", + "After hill transform: 0.0009155100246852262\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,484.70\n", + "Adstocked value: 48,485.04\n", + "Saturated value: 0.3312\n", + "Final response: 47331.3942\n", + "Raw spend: 48484.702578488\n", + "After adstock: 48485.03591182134\n", + "After hill transform: 0.33120281559198206\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,766.52\n", + "Adstocked value: 5,766.86\n", + "Saturated value: 0.0264\n", + "Final response: 1773.8673\n", + "Raw spend: 5766.524327530728\n", + "After adstock: 5766.8576608640615\n", + "After hill transform: 0.026406448204880882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1264\n", + "Raw spend: 7648.713209161718\n", + "After adstock: 7648.889679749953\n", + "After hill transform: 0.3475802475588605\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,156.65\n", + "Adstocked value: 16,157.87\n", + "Saturated value: 0.0009\n", + "Final response: 494.5008\n", + "Raw spend: 16156.64802906522\n", + "After adstock: 16157.870251287442\n", + "After hill transform: 0.0009155100246877539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,484.70\n", + "Adstocked value: 48,485.04\n", + "Saturated value: 0.3312\n", + "Final response: 47331.3942\n", + "Raw spend: 48484.702578488\n", + "After adstock: 48485.03591182134\n", + "After hill transform: 0.33120281559198206\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,766.52\n", + "Adstocked value: 5,766.86\n", + "Saturated value: 0.0264\n", + "Final response: 1773.8673\n", + "Raw spend: 5766.524327530728\n", + "After adstock: 5766.8576608640615\n", + "After hill transform: 0.026406448204880882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1264\n", + "Raw spend: 7648.713209161718\n", + "After adstock: 7648.889679749953\n", + "After hill transform: 0.3475802475588605\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,156.65\n", + "Adstocked value: 16,157.87\n", + "Saturated value: 0.0009\n", + "Final response: 494.5008\n", + "Raw spend: 16156.648029050319\n", + "After adstock: 16157.870251272541\n", + "After hill transform: 0.0009155100246852262\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,484.70\n", + "Adstocked value: 48,485.04\n", + "Saturated value: 0.3312\n", + "Final response: 47331.3942\n", + "Raw spend: 48484.7025785029\n", + "After adstock: 48485.03591183624\n", + "After hill transform: 0.33120281559202197\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,766.52\n", + "Adstocked value: 5,766.86\n", + "Saturated value: 0.0264\n", + "Final response: 1773.8673\n", + "Raw spend: 5766.524327530728\n", + "After adstock: 5766.8576608640615\n", + "After hill transform: 0.026406448204880882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1264\n", + "Raw spend: 7648.713209161718\n", + "After adstock: 7648.889679749953\n", + "After hill transform: 0.3475802475588605\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,156.65\n", + "Adstocked value: 16,157.87\n", + "Saturated value: 0.0009\n", + "Final response: 494.5008\n", + "Raw spend: 16156.648029050319\n", + "After adstock: 16157.870251272541\n", + "After hill transform: 0.0009155100246852262\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,484.70\n", + "Adstocked value: 48,485.04\n", + "Saturated value: 0.3312\n", + "Final response: 47331.3942\n", + "Raw spend: 48484.702578488\n", + "After adstock: 48485.03591182134\n", + "After hill transform: 0.33120281559198206\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,766.52\n", + "Adstocked value: 5,766.86\n", + "Saturated value: 0.0264\n", + "Final response: 1773.8673\n", + "Raw spend: 5766.52432754563\n", + "After adstock: 5766.857660878963\n", + "After hill transform: 0.026406448205055767\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1264\n", + "Raw spend: 7648.713209161718\n", + "After adstock: 7648.889679749953\n", + "After hill transform: 0.3475802475588605\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,156.65\n", + "Adstocked value: 16,157.87\n", + "Saturated value: 0.0009\n", + "Final response: 494.5008\n", + "Raw spend: 16156.648029050319\n", + "After adstock: 16157.870251272541\n", + "After hill transform: 0.0009155100246852262\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,484.70\n", + "Adstocked value: 48,485.04\n", + "Saturated value: 0.3312\n", + "Final response: 47331.3942\n", + "Raw spend: 48484.702578488\n", + "After adstock: 48485.03591182134\n", + "After hill transform: 0.33120281559198206\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,766.52\n", + "Adstocked value: 5,766.86\n", + "Saturated value: 0.0264\n", + "Final response: 1773.8673\n", + "Raw spend: 5766.524327530728\n", + "After adstock: 5766.8576608640615\n", + "After hill transform: 0.026406448204880882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1264\n", + "Raw spend: 7648.713209176619\n", + "After adstock: 7648.889679764854\n", + "After hill transform: 0.34758024756008665\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,668.40\n", + "Adstocked value: 13,669.63\n", + "Saturated value: 0.0006\n", + "Final response: 299.7003\n", + "Raw spend: 13668.403851628618\n", + "After adstock: 13669.62607385084\n", + "After hill transform: 0.0005548598145882383\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 47,097.93\n", + "Adstocked value: 47,098.26\n", + "Saturated value: 0.3274\n", + "Final response: 46794.2121\n", + "Raw spend: 47097.93157671349\n", + "After adstock: 47098.264910046826\n", + "After hill transform: 0.3274438675231847\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,641.59\n", + "Adstocked value: 9,641.92\n", + "Saturated value: 0.0950\n", + "Final response: 6380.4538\n", + "Raw spend: 9641.586181089742\n", + "After adstock: 9641.919514423076\n", + "After hill transform: 0.09498180866702245\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.67\n", + "Adstocked value: 7,648.84\n", + "Saturated value: 0.3476\n", + "Final response: 9726.0189\n", + "Raw spend: 7648.6665315505525\n", + "After adstock: 7648.843002138788\n", + "After hill transform: 0.34757640684164054\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,907.82\n", + "Adstocked value: 15,909.05\n", + "Saturated value: 0.0009\n", + "Final response: 472.0499\n", + "Raw spend: 15907.82361130815\n", + "After adstock: 15909.045833530372\n", + "After hill transform: 0.0008739448729645276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,346.03\n", + "Adstocked value: 48,346.36\n", + "Saturated value: 0.3308\n", + "Final response: 47278.2336\n", + "Raw spend: 48346.02547831055\n", + "After adstock: 48346.358811643884\n", + "After hill transform: 0.33083082235732825\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 6,154.03\n", + "Adstocked value: 6,154.36\n", + "Saturated value: 0.0312\n", + "Final response: 2094.7812\n", + "Raw spend: 6154.030512886629\n", + "After adstock: 6154.363846219962\n", + "After hill transform: 0.031183692560578877\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1156\n", + "Raw spend: 7648.7085414006015\n", + "After adstock: 7648.885011988837\n", + "After hill transform: 0.3475798634873009\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,131.77\n", + "Adstocked value: 16,132.99\n", + "Saturated value: 0.0009\n", + "Final response: 492.2244\n", + "Raw spend: 16131.765587276102\n", + "After adstock: 16132.987809498325\n", + "After hill transform: 0.0009112955922408386\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,470.83\n", + "Adstocked value: 48,471.17\n", + "Saturated value: 0.3312\n", + "Final response: 47326.0837\n", + "Raw spend: 48470.83486847026\n", + "After adstock: 48471.16820180359\n", + "After hill transform: 0.33116565468874876\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,805.27\n", + "Adstocked value: 5,805.61\n", + "Saturated value: 0.0269\n", + "Final response: 1804.5710\n", + "Raw spend: 5805.274946066319\n", + "After adstock: 5805.608279399652\n", + "After hill transform: 0.026863515398022685\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1253\n", + "Raw spend: 7648.712742385606\n", + "After adstock: 7648.8892129738415\n", + "After hill transform: 0.34758020915170623\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,154.16\n", + "Adstocked value: 16,155.38\n", + "Saturated value: 0.0009\n", + "Final response: 494.2728\n", + "Raw spend: 16154.159784872896\n", + "After adstock: 16155.382007095119\n", + "After hill transform: 0.0009150879993583065\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,483.32\n", + "Adstocked value: 48,483.65\n", + "Saturated value: 0.3312\n", + "Final response: 47330.8632\n", + "Raw spend: 48483.31580748623\n", + "After adstock: 48483.649140819565\n", + "After hill transform: 0.3311990998852763\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,770.40\n", + "Adstocked value: 5,770.73\n", + "Saturated value: 0.0265\n", + "Final response: 1776.9239\n", + "Raw spend: 5770.399389384287\n", + "After adstock: 5770.73272271762\n", + "After hill transform: 0.026451949410887795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1262\n", + "Raw spend: 7648.713162484107\n", + "After adstock: 7648.889633072342\n", + "After hill transform: 0.3475802437181451\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,154.16\n", + "Adstocked value: 16,155.38\n", + "Saturated value: 0.0009\n", + "Final response: 494.2728\n", + "Raw spend: 16154.159784887797\n", + "After adstock: 16155.38200711002\n", + "After hill transform: 0.0009150879993608334\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,483.32\n", + "Adstocked value: 48,483.65\n", + "Saturated value: 0.3312\n", + "Final response: 47330.8632\n", + "Raw spend: 48483.31580748623\n", + "After adstock: 48483.649140819565\n", + "After hill transform: 0.3311990998852763\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,770.40\n", + "Adstocked value: 5,770.73\n", + "Saturated value: 0.0265\n", + "Final response: 1776.9239\n", + "Raw spend: 5770.399389384287\n", + "After adstock: 5770.73272271762\n", + "After hill transform: 0.026451949410887795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1262\n", + "Raw spend: 7648.713162484107\n", + "After adstock: 7648.889633072342\n", + "After hill transform: 0.3475802437181451\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,154.16\n", + "Adstocked value: 16,155.38\n", + "Saturated value: 0.0009\n", + "Final response: 494.2728\n", + "Raw spend: 16154.159784872896\n", + "After adstock: 16155.382007095119\n", + "After hill transform: 0.0009150879993583065\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,483.32\n", + "Adstocked value: 48,483.65\n", + "Saturated value: 0.3312\n", + "Final response: 47330.8632\n", + "Raw spend: 48483.31580750113\n", + "After adstock: 48483.64914083447\n", + "After hill transform: 0.33119909988531615\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,770.40\n", + "Adstocked value: 5,770.73\n", + "Saturated value: 0.0265\n", + "Final response: 1776.9239\n", + "Raw spend: 5770.399389384287\n", + "After adstock: 5770.73272271762\n", + "After hill transform: 0.026451949410887795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1262\n", + "Raw spend: 7648.713162484107\n", + "After adstock: 7648.889633072342\n", + "After hill transform: 0.3475802437181451\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,154.16\n", + "Adstocked value: 16,155.38\n", + "Saturated value: 0.0009\n", + "Final response: 494.2728\n", + "Raw spend: 16154.159784872896\n", + "After adstock: 16155.382007095119\n", + "After hill transform: 0.0009150879993583065\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,483.32\n", + "Adstocked value: 48,483.65\n", + "Saturated value: 0.3312\n", + "Final response: 47330.8632\n", + "Raw spend: 48483.31580748623\n", + "After adstock: 48483.649140819565\n", + "After hill transform: 0.3311990998852763\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,770.40\n", + "Adstocked value: 5,770.73\n", + "Saturated value: 0.0265\n", + "Final response: 1776.9239\n", + "Raw spend: 5770.399389399188\n", + "After adstock: 5770.732722732521\n", + "After hill transform: 0.026451949411062853\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1262\n", + "Raw spend: 7648.713162484107\n", + "After adstock: 7648.889633072342\n", + "After hill transform: 0.3475802437181451\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,154.16\n", + "Adstocked value: 16,155.38\n", + "Saturated value: 0.0009\n", + "Final response: 494.2728\n", + "Raw spend: 16154.159784872896\n", + "After adstock: 16155.382007095119\n", + "After hill transform: 0.0009150879993583065\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,483.32\n", + "Adstocked value: 48,483.65\n", + "Saturated value: 0.3312\n", + "Final response: 47330.8632\n", + "Raw spend: 48483.31580748623\n", + "After adstock: 48483.649140819565\n", + "After hill transform: 0.3311990998852763\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,770.40\n", + "Adstocked value: 5,770.73\n", + "Saturated value: 0.0265\n", + "Final response: 1776.9239\n", + "Raw spend: 5770.399389384287\n", + "After adstock: 5770.73272271762\n", + "After hill transform: 0.026451949410887795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1262\n", + "Raw spend: 7648.713162499008\n", + "After adstock: 7648.889633087243\n", + "After hill transform: 0.34758024371937124\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,967.92\n", + "Adstocked value: 15,969.14\n", + "Saturated value: 0.0009\n", + "Final response: 477.4085\n", + "Raw spend: 15967.916530123846\n", + "After adstock: 15969.138752346069\n", + "After hill transform: 0.0008838656734981754\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,379.52\n", + "Adstocked value: 48,379.85\n", + "Saturated value: 0.3309\n", + "Final response: 47291.0835\n", + "Raw spend: 48379.5170787027\n", + "After adstock: 48379.85041203604\n", + "After hill transform: 0.33092073990041954\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 6,060.44\n", + "Adstocked value: 6,060.78\n", + "Saturated value: 0.0300\n", + "Final response: 2014.4447\n", + "Raw spend: 6060.444866703088\n", + "After adstock: 6060.778200036421\n", + "After hill transform: 0.02998777345258071\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1182\n", + "Raw spend: 7648.709668701126\n", + "After adstock: 7648.886139289361\n", + "After hill transform: 0.34757995624356575\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,135.54\n", + "Adstocked value: 16,136.76\n", + "Saturated value: 0.0009\n", + "Final response: 492.5688\n", + "Raw spend: 16135.535459397992\n", + "After adstock: 16136.757681620214\n", + "After hill transform: 0.0009119332785027912\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,472.94\n", + "Adstocked value: 48,473.27\n", + "Saturated value: 0.3312\n", + "Final response: 47326.8883\n", + "Raw spend: 48472.93593460788\n", + "After adstock: 48473.269267941214\n", + "After hill transform: 0.33117128540319085\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,799.40\n", + "Adstocked value: 5,799.74\n", + "Saturated value: 0.0268\n", + "Final response: 1799.8995\n", + "Raw spend: 5799.403937116167\n", + "After adstock: 5799.7372704495\n", + "After hill transform: 0.02679397262308686\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1254\n", + "Raw spend: 7648.712813105809\n", + "After adstock: 7648.889283694044\n", + "After hill transform: 0.34758021497068814\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,152.30\n", + "Adstocked value: 16,153.52\n", + "Saturated value: 0.0009\n", + "Final response: 494.1022\n", + "Raw spend: 16152.297352325406\n", + "After adstock: 16153.519574547629\n", + "After hill transform: 0.0009147722011699579\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,482.28\n", + "Adstocked value: 48,482.61\n", + "Saturated value: 0.3312\n", + "Final response: 47330.4658\n", + "Raw spend: 48482.2778201984\n", + "After adstock: 48482.61115353173\n", + "After hill transform: 0.3311963186519866\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,773.30\n", + "Adstocked value: 5,773.63\n", + "Saturated value: 0.0265\n", + "Final response: 1779.2137\n", + "Raw spend: 5773.2998441574755\n", + "After adstock: 5773.6331774908085\n", + "After hill transform: 0.026486036593534334\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1262\n", + "Raw spend: 7648.713127546277\n", + "After adstock: 7648.889598134512\n", + "After hill transform: 0.3475802408433995\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,152.30\n", + "Adstocked value: 16,153.52\n", + "Saturated value: 0.0009\n", + "Final response: 494.1022\n", + "Raw spend: 16152.297352340307\n", + "After adstock: 16153.51957456253\n", + "After hill transform: 0.0009147722011724843\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,482.28\n", + "Adstocked value: 48,482.61\n", + "Saturated value: 0.3312\n", + "Final response: 47330.4658\n", + "Raw spend: 48482.2778201984\n", + "After adstock: 48482.61115353173\n", + "After hill transform: 0.3311963186519866\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,773.30\n", + "Adstocked value: 5,773.63\n", + "Saturated value: 0.0265\n", + "Final response: 1779.2137\n", + "Raw spend: 5773.2998441574755\n", + "After adstock: 5773.6331774908085\n", + "After hill transform: 0.026486036593534334\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1262\n", + "Raw spend: 7648.713127546277\n", + "After adstock: 7648.889598134512\n", + "After hill transform: 0.3475802408433995\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,152.30\n", + "Adstocked value: 16,153.52\n", + "Saturated value: 0.0009\n", + "Final response: 494.1022\n", + "Raw spend: 16152.297352325406\n", + "After adstock: 16153.519574547629\n", + "After hill transform: 0.0009147722011699579\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,482.28\n", + "Adstocked value: 48,482.61\n", + "Saturated value: 0.3312\n", + "Final response: 47330.4658\n", + "Raw spend: 48482.2778202133\n", + "After adstock: 48482.61115354663\n", + "After hill transform: 0.3311963186520266\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,773.30\n", + "Adstocked value: 5,773.63\n", + "Saturated value: 0.0265\n", + "Final response: 1779.2137\n", + "Raw spend: 5773.2998441574755\n", + "After adstock: 5773.6331774908085\n", + "After hill transform: 0.026486036593534334\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1262\n", + "Raw spend: 7648.713127546277\n", + "After adstock: 7648.889598134512\n", + "After hill transform: 0.3475802408433995\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,152.30\n", + "Adstocked value: 16,153.52\n", + "Saturated value: 0.0009\n", + "Final response: 494.1022\n", + "Raw spend: 16152.297352325406\n", + "After adstock: 16153.519574547629\n", + "After hill transform: 0.0009147722011699579\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,482.28\n", + "Adstocked value: 48,482.61\n", + "Saturated value: 0.3312\n", + "Final response: 47330.4658\n", + "Raw spend: 48482.2778201984\n", + "After adstock: 48482.61115353173\n", + "After hill transform: 0.3311963186519866\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,773.30\n", + "Adstocked value: 5,773.63\n", + "Saturated value: 0.0265\n", + "Final response: 1779.2137\n", + "Raw spend: 5773.299844172377\n", + "After adstock: 5773.63317750571\n", + "After hill transform: 0.02648603659370952\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1262\n", + "Raw spend: 7648.713127546277\n", + "After adstock: 7648.889598134512\n", + "After hill transform: 0.3475802408433995\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,152.30\n", + "Adstocked value: 16,153.52\n", + "Saturated value: 0.0009\n", + "Final response: 494.1022\n", + "Raw spend: 16152.297352325406\n", + "After adstock: 16153.519574547629\n", + "After hill transform: 0.0009147722011699579\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,482.28\n", + "Adstocked value: 48,482.61\n", + "Saturated value: 0.3312\n", + "Final response: 47330.4658\n", + "Raw spend: 48482.2778201984\n", + "After adstock: 48482.61115353173\n", + "After hill transform: 0.3311963186519866\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,773.30\n", + "Adstocked value: 5,773.63\n", + "Saturated value: 0.0265\n", + "Final response: 1779.2137\n", + "Raw spend: 5773.2998441574755\n", + "After adstock: 5773.6331774908085\n", + "After hill transform: 0.026486036593534334\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1262\n", + "Raw spend: 7648.713127561178\n", + "After adstock: 7648.889598149413\n", + "After hill transform: 0.3475802408446256\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,203.22\n", + "Adstocked value: 15,204.44\n", + "Saturated value: 0.0008\n", + "Final response: 412.1753\n", + "Raw spend: 15203.22266301582\n", + "After adstock: 15204.444885238043\n", + "After hill transform: 0.0007630941584212916\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 47,953.33\n", + "Adstocked value: 47,953.66\n", + "Saturated value: 0.3298\n", + "Final response: 47127.0319\n", + "Raw spend: 47953.33117180393\n", + "After adstock: 47953.66450513727\n", + "After hill transform: 0.32977278410434885\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 7,251.34\n", + "Adstocked value: 7,251.67\n", + "Saturated value: 0.0472\n", + "Final response: 3172.9731\n", + "Raw spend: 7251.338985790069\n", + "After adstock: 7251.672319123402\n", + "After hill transform: 0.04723405700345194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.70\n", + "Adstocked value: 7,648.87\n", + "Saturated value: 0.3476\n", + "Final response: 9726.0852\n", + "Raw spend: 7648.695323620947\n", + "After adstock: 7648.871794209183\n", + "After hill transform: 0.3475787759050461\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,057.39\n", + "Adstocked value: 16,058.61\n", + "Saturated value: 0.0009\n", + "Final response: 485.4617\n", + "Raw spend: 16057.389883394448\n", + "After adstock: 16058.61210561667\n", + "After hill transform: 0.0008987752665895589\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,429.38\n", + "Adstocked value: 48,429.72\n", + "Saturated value: 0.3311\n", + "Final response: 47310.2027\n", + "Raw spend: 48429.38315535895\n", + "After adstock: 48429.716488692284\n", + "After hill transform: 0.3310545268725302\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,921.10\n", + "Adstocked value: 5,921.44\n", + "Saturated value: 0.0283\n", + "Final response: 1898.1800\n", + "Raw spend: 5921.103758320734\n", + "After adstock: 5921.437091654067\n", + "After hill transform: 0.028257012681643913\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1221\n", + "Raw spend: 7648.711347153744\n", + "After adstock: 7648.887817741979\n", + "After hill transform: 0.34758009434958775\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,142.81\n", + "Adstocked value: 16,144.03\n", + "Saturated value: 0.0009\n", + "Final response: 493.2336\n", + "Raw spend: 16142.80660543231\n", + "After adstock: 16144.028827654533\n", + "After hill transform: 0.0009131640548296299\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,476.99\n", + "Adstocked value: 48,477.32\n", + "Saturated value: 0.3312\n", + "Final response: 47328.4403\n", + "Raw spend: 48476.98835371445\n", + "After adstock: 48477.321687047785\n", + "After hill transform: 0.3311821450581574\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,788.08\n", + "Adstocked value: 5,788.41\n", + "Saturated value: 0.0267\n", + "Final response: 1790.9091\n", + "Raw spend: 5788.0802355738015\n", + "After adstock: 5788.4135689071345\n", + "After hill transform: 0.026660138385016303\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712949507024\n", + "After adstock: 7648.889420095259\n", + "After hill transform: 0.3475802261940185\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,151.35\n", + "Adstocked value: 16,152.57\n", + "Saturated value: 0.0009\n", + "Final response: 494.0153\n", + "Raw spend: 16151.348277636096\n", + "After adstock: 16152.570499858319\n", + "After hill transform: 0.0009146113018456594\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,481.75\n", + "Adstocked value: 48,482.08\n", + "Saturated value: 0.3312\n", + "Final response: 47330.2632\n", + "Raw spend: 48481.74887355\n", + "After adstock: 48482.08220688334\n", + "After hill transform: 0.33119490134841245\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,774.78\n", + "Adstocked value: 5,775.11\n", + "Saturated value: 0.0265\n", + "Final response: 1780.3812\n", + "Raw spend: 5774.777883299108\n", + "After adstock: 5775.111216632441\n", + "After hill transform: 0.0265034168764248\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1261\n", + "Raw spend: 7648.713109742352\n", + "After adstock: 7648.889580330587\n", + "After hill transform: 0.3475802393784614\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,151.35\n", + "Adstocked value: 16,152.57\n", + "Saturated value: 0.0009\n", + "Final response: 494.0153\n", + "Raw spend: 16151.348277650997\n", + "After adstock: 16152.57049987322\n", + "After hill transform: 0.0009146113018481854\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,481.75\n", + "Adstocked value: 48,482.08\n", + "Saturated value: 0.3312\n", + "Final response: 47330.2632\n", + "Raw spend: 48481.74887355\n", + "After adstock: 48482.08220688334\n", + "After hill transform: 0.33119490134841245\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,774.78\n", + "Adstocked value: 5,775.11\n", + "Saturated value: 0.0265\n", + "Final response: 1780.3812\n", + "Raw spend: 5774.777883299108\n", + "After adstock: 5775.111216632441\n", + "After hill transform: 0.0265034168764248\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1261\n", + "Raw spend: 7648.713109742352\n", + "After adstock: 7648.889580330587\n", + "After hill transform: 0.3475802393784614\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,151.35\n", + "Adstocked value: 16,152.57\n", + "Saturated value: 0.0009\n", + "Final response: 494.0153\n", + "Raw spend: 16151.348277636096\n", + "After adstock: 16152.570499858319\n", + "After hill transform: 0.0009146113018456594\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,481.75\n", + "Adstocked value: 48,482.08\n", + "Saturated value: 0.3312\n", + "Final response: 47330.2632\n", + "Raw spend: 48481.7488735649\n", + "After adstock: 48482.08220689824\n", + "After hill transform: 0.3311949013484524\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,774.78\n", + "Adstocked value: 5,775.11\n", + "Saturated value: 0.0265\n", + "Final response: 1780.3812\n", + "Raw spend: 5774.777883299108\n", + "After adstock: 5775.111216632441\n", + "After hill transform: 0.0265034168764248\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1261\n", + "Raw spend: 7648.713109742352\n", + "After adstock: 7648.889580330587\n", + "After hill transform: 0.3475802393784614\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,151.35\n", + "Adstocked value: 16,152.57\n", + "Saturated value: 0.0009\n", + "Final response: 494.0153\n", + "Raw spend: 16151.348277636096\n", + "After adstock: 16152.570499858319\n", + "After hill transform: 0.0009146113018456594\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,481.75\n", + "Adstocked value: 48,482.08\n", + "Saturated value: 0.3312\n", + "Final response: 47330.2632\n", + "Raw spend: 48481.74887355\n", + "After adstock: 48482.08220688334\n", + "After hill transform: 0.33119490134841245\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,774.78\n", + "Adstocked value: 5,775.11\n", + "Saturated value: 0.0265\n", + "Final response: 1780.3812\n", + "Raw spend: 5774.777883314009\n", + "After adstock: 5775.111216647342\n", + "After hill transform: 0.026503416876600055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1261\n", + "Raw spend: 7648.713109742352\n", + "After adstock: 7648.889580330587\n", + "After hill transform: 0.3475802393784614\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,151.35\n", + "Adstocked value: 16,152.57\n", + "Saturated value: 0.0009\n", + "Final response: 494.0153\n", + "Raw spend: 16151.348277636096\n", + "After adstock: 16152.570499858319\n", + "After hill transform: 0.0009146113018456594\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,481.75\n", + "Adstocked value: 48,482.08\n", + "Saturated value: 0.3312\n", + "Final response: 47330.2632\n", + "Raw spend: 48481.74887355\n", + "After adstock: 48482.08220688334\n", + "After hill transform: 0.33119490134841245\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,774.78\n", + "Adstocked value: 5,775.11\n", + "Saturated value: 0.0265\n", + "Final response: 1780.3812\n", + "Raw spend: 5774.777883299108\n", + "After adstock: 5775.111216632441\n", + "After hill transform: 0.0265034168764248\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1261\n", + "Raw spend: 7648.713109757253\n", + "After adstock: 7648.889580345488\n", + "After hill transform: 0.3475802393796875\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,668.40\n", + "Adstocked value: 13,669.63\n", + "Saturated value: 0.0006\n", + "Final response: 299.7002\n", + "Raw spend: 13668.403288683488\n", + "After adstock: 13669.625510905711\n", + "After hill transform: 0.000554859746152565\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 47,097.93\n", + "Adstocked value: 47,098.27\n", + "Saturated value: 0.3274\n", + "Final response: 46794.2123\n", + "Raw spend: 47097.93214289124\n", + "After adstock: 47098.26547622457\n", + "After hill transform: 0.32744386907580136\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,641.59\n", + "Adstocked value: 9,641.92\n", + "Saturated value: 0.0950\n", + "Final response: 6380.4538\n", + "Raw spend: 9641.586181088991\n", + "After adstock: 9641.919514422325\n", + "After hill transform: 0.09498180866700483\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.67\n", + "Adstocked value: 7,648.84\n", + "Saturated value: 0.3476\n", + "Final response: 9726.0189\n", + "Raw spend: 7648.666531567057\n", + "After adstock: 7648.843002155292\n", + "After hill transform: 0.3475764068429986\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,903.05\n", + "Adstocked value: 15,904.28\n", + "Saturated value: 0.0009\n", + "Final response: 471.6263\n", + "Raw spend: 15903.053778740836\n", + "After adstock: 15904.276000963058\n", + "After hill transform: 0.0008731606048319604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,343.37\n", + "Adstocked value: 48,343.70\n", + "Saturated value: 0.3308\n", + "Final response: 47277.2134\n", + "Raw spend: 48343.36720048413\n", + "After adstock: 48343.700533817464\n", + "After hill transform: 0.3308236833303935\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 6,161.46\n", + "Adstocked value: 6,161.79\n", + "Saturated value: 0.0313\n", + "Final response: 2101.2355\n", + "Raw spend: 6161.4587130780965\n", + "After adstock: 6161.7920464114295\n", + "After hill transform: 0.031279772353508324\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.88\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1154\n", + "Raw spend: 7648.708451924822\n", + "After adstock: 7648.884922513057\n", + "After hill transform: 0.34757985612507675\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,126.52\n", + "Adstocked value: 16,127.74\n", + "Saturated value: 0.0009\n", + "Final response: 491.7453\n", + "Raw spend: 16126.51882774657\n", + "After adstock: 16127.741049968792\n", + "After hill transform: 0.0009104085793173696\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,467.91\n", + "Adstocked value: 48,468.24\n", + "Saturated value: 0.3312\n", + "Final response: 47324.9637\n", + "Raw spend: 48467.91070624341\n", + "After adstock: 48468.24403957675\n", + "After hill transform: 0.3311578178069447\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,813.45\n", + "Adstocked value: 5,813.78\n", + "Saturated value: 0.0270\n", + "Final response: 1811.0845\n", + "Raw spend: 5813.445966277007\n", + "After adstock: 5813.77929961034\n", + "After hill transform: 0.02696047674164664\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1251\n", + "Raw spend: 7648.712643960599\n", + "After adstock: 7648.889114548834\n", + "After hill transform: 0.34758020105312454\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,148.87\n", + "Adstocked value: 16,150.09\n", + "Saturated value: 0.0009\n", + "Final response: 493.7880\n", + "Raw spend: 16148.865332647143\n", + "After adstock: 16150.087554869366\n", + "After hill transform: 0.0009141904501733006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,480.37\n", + "Adstocked value: 48,480.70\n", + "Saturated value: 0.3312\n", + "Final response: 47329.7333\n", + "Raw spend: 48480.36505681934\n", + "After adstock: 48480.69839015268\n", + "After hill transform: 0.33119119337628794\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,778.64\n", + "Adstocked value: 5,778.98\n", + "Saturated value: 0.0265\n", + "Final response: 1783.4378\n", + "Raw spend: 5778.644691596898\n", + "After adstock: 5778.978024930231\n", + "After hill transform: 0.026548918150924774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1260\n", + "Raw spend: 7648.713063164177\n", + "After adstock: 7648.889533752412\n", + "After hill transform: 0.3475802355459277\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,148.87\n", + "Adstocked value: 16,150.09\n", + "Saturated value: 0.0009\n", + "Final response: 493.7880\n", + "Raw spend: 16148.865332662044\n", + "After adstock: 16150.087554884267\n", + "After hill transform: 0.0009141904501758258\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,480.37\n", + "Adstocked value: 48,480.70\n", + "Saturated value: 0.3312\n", + "Final response: 47329.7333\n", + "Raw spend: 48480.36505681934\n", + "After adstock: 48480.69839015268\n", + "After hill transform: 0.33119119337628794\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,778.64\n", + "Adstocked value: 5,778.98\n", + "Saturated value: 0.0265\n", + "Final response: 1783.4378\n", + "Raw spend: 5778.644691596898\n", + "After adstock: 5778.978024930231\n", + "After hill transform: 0.026548918150924774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1260\n", + "Raw spend: 7648.713063164177\n", + "After adstock: 7648.889533752412\n", + "After hill transform: 0.3475802355459277\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,148.87\n", + "Adstocked value: 16,150.09\n", + "Saturated value: 0.0009\n", + "Final response: 493.7880\n", + "Raw spend: 16148.865332647143\n", + "After adstock: 16150.087554869366\n", + "After hill transform: 0.0009141904501733006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,480.37\n", + "Adstocked value: 48,480.70\n", + "Saturated value: 0.3312\n", + "Final response: 47329.7333\n", + "Raw spend: 48480.36505683424\n", + "After adstock: 48480.69839016758\n", + "After hill transform: 0.3311911933763278\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,778.64\n", + "Adstocked value: 5,778.98\n", + "Saturated value: 0.0265\n", + "Final response: 1783.4378\n", + "Raw spend: 5778.644691596898\n", + "After adstock: 5778.978024930231\n", + "After hill transform: 0.026548918150924774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1260\n", + "Raw spend: 7648.713063164177\n", + "After adstock: 7648.889533752412\n", + "After hill transform: 0.3475802355459277\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,148.87\n", + "Adstocked value: 16,150.09\n", + "Saturated value: 0.0009\n", + "Final response: 493.7880\n", + "Raw spend: 16148.865332647143\n", + "After adstock: 16150.087554869366\n", + "After hill transform: 0.0009141904501733006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,480.37\n", + "Adstocked value: 48,480.70\n", + "Saturated value: 0.3312\n", + "Final response: 47329.7333\n", + "Raw spend: 48480.36505681934\n", + "After adstock: 48480.69839015268\n", + "After hill transform: 0.33119119337628794\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,778.64\n", + "Adstocked value: 5,778.98\n", + "Saturated value: 0.0265\n", + "Final response: 1783.4378\n", + "Raw spend: 5778.644691611799\n", + "After adstock: 5778.978024945132\n", + "After hill transform: 0.026548918151100206\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1260\n", + "Raw spend: 7648.713063164177\n", + "After adstock: 7648.889533752412\n", + "After hill transform: 0.3475802355459277\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,148.87\n", + "Adstocked value: 16,150.09\n", + "Saturated value: 0.0009\n", + "Final response: 493.7880\n", + "Raw spend: 16148.865332647143\n", + "After adstock: 16150.087554869366\n", + "After hill transform: 0.0009141904501733006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,480.37\n", + "Adstocked value: 48,480.70\n", + "Saturated value: 0.3312\n", + "Final response: 47329.7333\n", + "Raw spend: 48480.36505681934\n", + "After adstock: 48480.69839015268\n", + "After hill transform: 0.33119119337628794\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,778.64\n", + "Adstocked value: 5,778.98\n", + "Saturated value: 0.0265\n", + "Final response: 1783.4378\n", + "Raw spend: 5778.644691596898\n", + "After adstock: 5778.978024930231\n", + "After hill transform: 0.026548918150924774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1260\n", + "Raw spend: 7648.713063179078\n", + "After adstock: 7648.889533767313\n", + "After hill transform: 0.34758023554715384\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,668.40\n", + "Adstocked value: 13,669.63\n", + "Saturated value: 0.0006\n", + "Final response: 299.7002\n", + "Raw spend: 13668.403292599152\n", + "After adstock: 13669.625514821375\n", + "After hill transform: 0.0005548597466285813\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 47,097.93\n", + "Adstocked value: 47,098.27\n", + "Saturated value: 0.3274\n", + "Final response: 46794.2123\n", + "Raw spend: 47097.93213882449\n", + "After adstock: 47098.26547215783\n", + "After hill transform: 0.32744386906464923\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,641.59\n", + "Adstocked value: 9,641.92\n", + "Saturated value: 0.0950\n", + "Final response: 6380.4538\n", + "Raw spend: 9641.586181089742\n", + "After adstock: 9641.919514423076\n", + "After hill transform: 0.09498180866702245\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.67\n", + "Adstocked value: 7,648.84\n", + "Saturated value: 0.3476\n", + "Final response: 9726.0189\n", + "Raw spend: 7648.666531567065\n", + "After adstock: 7648.8430021553\n", + "After hill transform: 0.34757640684299923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,900.82\n", + "Adstocked value: 15,902.04\n", + "Saturated value: 0.0009\n", + "Final response: 471.4279\n", + "Raw spend: 15900.819128642344\n", + "After adstock: 15902.041350864567\n", + "After hill transform: 0.0008727933390014753\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,342.12\n", + "Adstocked value: 48,342.46\n", + "Saturated value: 0.3308\n", + "Final response: 47276.7354\n", + "Raw spend: 48342.12176501985\n", + "After adstock: 48342.45509835319\n", + "After hill transform: 0.330820338501278\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 6,164.94\n", + "Adstocked value: 6,165.27\n", + "Saturated value: 0.0313\n", + "Final response: 2104.2632\n", + "Raw spend: 6164.938840546182\n", + "After adstock: 6165.272173879515\n", + "After hill transform: 0.031324844474707576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.88\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1153\n", + "Raw spend: 7648.708410004466\n", + "After adstock: 7648.884880592701\n", + "After hill transform: 0.3475798526757963\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,124.06\n", + "Adstocked value: 16,125.28\n", + "Saturated value: 0.0009\n", + "Final response: 491.5209\n", + "Raw spend: 16124.060712246663\n", + "After adstock: 16125.282934468885\n", + "After hill transform: 0.0009099932099013228\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,466.54\n", + "Adstocked value: 48,466.87\n", + "Saturated value: 0.3312\n", + "Final response: 47324.4390\n", + "Raw spend: 48466.54072763939\n", + "After adstock: 48466.874060972725\n", + "After hill transform: 0.33115414607433297\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,817.27\n", + "Adstocked value: 5,817.61\n", + "Saturated value: 0.0270\n", + "Final response: 1814.1407\n", + "Raw spend: 5817.274106491826\n", + "After adstock: 5817.607439825159\n", + "After hill transform: 0.027005973282011327\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1249\n", + "Raw spend: 7648.712597848205\n", + "After adstock: 7648.8890684364405\n", + "After hill transform: 0.3475801972589162\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,146.38\n", + "Adstocked value: 16,147.61\n", + "Saturated value: 0.0009\n", + "Final response: 493.5610\n", + "Raw spend: 16146.384870607095\n", + "After adstock: 16147.607092829317\n", + "After hill transform: 0.000913770147971934\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.98\n", + "Adstocked value: 48,479.32\n", + "Saturated value: 0.3312\n", + "Final response: 47329.2040\n", + "Raw spend: 48478.98262390135\n", + "After adstock: 48479.315957234685\n", + "After hill transform: 0.33118748902736844\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,782.51\n", + "Adstocked value: 5,782.84\n", + "Saturated value: 0.0266\n", + "Final response: 1786.4944\n", + "Raw spend: 5782.507633086391\n", + "After adstock: 5782.840966419724\n", + "After hill transform: 0.026594419327159644\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1259\n", + "Raw spend: 7648.71301663258\n", + "After adstock: 7648.889487220815\n", + "After hill transform: 0.34758023171722663\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,146.38\n", + "Adstocked value: 16,147.61\n", + "Saturated value: 0.0009\n", + "Final response: 493.5610\n", + "Raw spend: 16146.384870621996\n", + "After adstock: 16147.607092844219\n", + "After hill transform: 0.0009137701479744586\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.98\n", + "Adstocked value: 48,479.32\n", + "Saturated value: 0.3312\n", + "Final response: 47329.2040\n", + "Raw spend: 48478.98262390135\n", + "After adstock: 48479.315957234685\n", + "After hill transform: 0.33118748902736844\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,782.51\n", + "Adstocked value: 5,782.84\n", + "Saturated value: 0.0266\n", + "Final response: 1786.4944\n", + "Raw spend: 5782.507633086391\n", + "After adstock: 5782.840966419724\n", + "After hill transform: 0.026594419327159644\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1259\n", + "Raw spend: 7648.71301663258\n", + "After adstock: 7648.889487220815\n", + "After hill transform: 0.34758023171722663\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,146.38\n", + "Adstocked value: 16,147.61\n", + "Saturated value: 0.0009\n", + "Final response: 493.5610\n", + "Raw spend: 16146.384870607095\n", + "After adstock: 16147.607092829317\n", + "After hill transform: 0.000913770147971934\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.98\n", + "Adstocked value: 48,479.32\n", + "Saturated value: 0.3312\n", + "Final response: 47329.2040\n", + "Raw spend: 48478.98262391625\n", + "After adstock: 48479.315957249586\n", + "After hill transform: 0.3311874890274084\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,782.51\n", + "Adstocked value: 5,782.84\n", + "Saturated value: 0.0266\n", + "Final response: 1786.4944\n", + "Raw spend: 5782.507633086391\n", + "After adstock: 5782.840966419724\n", + "After hill transform: 0.026594419327159644\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1259\n", + "Raw spend: 7648.71301663258\n", + "After adstock: 7648.889487220815\n", + "After hill transform: 0.34758023171722663\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,146.38\n", + "Adstocked value: 16,147.61\n", + "Saturated value: 0.0009\n", + "Final response: 493.5610\n", + "Raw spend: 16146.384870607095\n", + "After adstock: 16147.607092829317\n", + "After hill transform: 0.000913770147971934\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.98\n", + "Adstocked value: 48,479.32\n", + "Saturated value: 0.3312\n", + "Final response: 47329.2040\n", + "Raw spend: 48478.98262390135\n", + "After adstock: 48479.315957234685\n", + "After hill transform: 0.33118748902736844\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,782.51\n", + "Adstocked value: 5,782.84\n", + "Saturated value: 0.0266\n", + "Final response: 1786.4944\n", + "Raw spend: 5782.507633101292\n", + "After adstock: 5782.840966434625\n", + "After hill transform: 0.02659441932733525\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1259\n", + "Raw spend: 7648.71301663258\n", + "After adstock: 7648.889487220815\n", + "After hill transform: 0.34758023171722663\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,146.38\n", + "Adstocked value: 16,147.61\n", + "Saturated value: 0.0009\n", + "Final response: 493.5610\n", + "Raw spend: 16146.384870607095\n", + "After adstock: 16147.607092829317\n", + "After hill transform: 0.000913770147971934\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.98\n", + "Adstocked value: 48,479.32\n", + "Saturated value: 0.3312\n", + "Final response: 47329.2040\n", + "Raw spend: 48478.98262390135\n", + "After adstock: 48479.315957234685\n", + "After hill transform: 0.33118748902736844\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,782.51\n", + "Adstocked value: 5,782.84\n", + "Saturated value: 0.0266\n", + "Final response: 1786.4944\n", + "Raw spend: 5782.507633086391\n", + "After adstock: 5782.840966419724\n", + "After hill transform: 0.026594419327159644\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1259\n", + "Raw spend: 7648.713016647481\n", + "After adstock: 7648.889487235716\n", + "After hill transform: 0.3475802317184527\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,668.40\n", + "Adstocked value: 13,669.63\n", + "Saturated value: 0.0006\n", + "Final response: 299.7002\n", + "Raw spend: 13668.403451284192\n", + "After adstock: 13669.625673506414\n", + "After hill transform: 0.0005548597659194796\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 47,097.93\n", + "Adstocked value: 47,098.27\n", + "Saturated value: 0.3274\n", + "Final response: 46794.2122\n", + "Raw spend: 47097.931980291374\n", + "After adstock: 47098.26531362471\n", + "After hill transform: 0.3274438686299074\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,641.59\n", + "Adstocked value: 9,641.92\n", + "Saturated value: 0.0950\n", + "Final response: 6380.4538\n", + "Raw spend: 9641.586181089742\n", + "After adstock: 9641.919514423076\n", + "After hill transform: 0.09498180866702245\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.67\n", + "Adstocked value: 7,648.84\n", + "Saturated value: 0.3476\n", + "Final response: 9726.0189\n", + "Raw spend: 7648.6665315622995\n", + "After adstock: 7648.843002150535\n", + "After hill transform: 0.3475764068426071\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,898.59\n", + "Adstocked value: 15,899.81\n", + "Saturated value: 0.0009\n", + "Final response: 471.2298\n", + "Raw spend: 15898.586728674805\n", + "After adstock: 15899.808950897028\n", + "After hill transform: 0.0008724265455876769\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,340.88\n", + "Adstocked value: 48,341.21\n", + "Saturated value: 0.3308\n", + "Final response: 47276.2578\n", + "Raw spend: 48340.87755954035\n", + "After adstock: 48341.210892873685\n", + "After hill transform: 0.33081699690652566\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 6,168.42\n", + "Adstocked value: 6,168.75\n", + "Saturated value: 0.0314\n", + "Final response: 2107.2904\n", + "Raw spend: 6168.415487886727\n", + "After adstock: 6168.74882122006\n", + "After hill transform: 0.031369908822627864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.88\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1152\n", + "Raw spend: 7648.708368125552\n", + "After adstock: 7648.884838713787\n", + "After hill transform: 0.3475798492299257\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,121.61\n", + "Adstocked value: 16,122.83\n", + "Saturated value: 0.0009\n", + "Final response: 491.2969\n", + "Raw spend: 16121.605056413866\n", + "After adstock: 16122.827278636089\n", + "After hill transform: 0.0009095783819855938\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,465.17\n", + "Adstocked value: 48,465.51\n", + "Saturated value: 0.3312\n", + "Final response: 47323.9148\n", + "Raw spend: 48465.17211746525\n", + "After adstock: 48465.505450798584\n", + "After hill transform: 0.3311504779261952\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,821.10\n", + "Adstocked value: 5,821.43\n", + "Saturated value: 0.0271\n", + "Final response: 1817.1969\n", + "Raw spend: 5821.098418566425\n", + "After adstock: 5821.431751899758\n", + "After hill transform: 0.027051468899327944\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1248\n", + "Raw spend: 7648.712551781877\n", + "After adstock: 7648.889022370112\n", + "After hill transform: 0.3475801934684981\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,143.91\n", + "Adstocked value: 16,145.13\n", + "Saturated value: 0.0009\n", + "Final response: 493.3343\n", + "Raw spend: 16143.906889187772\n", + "After adstock: 16145.129111409995\n", + "After hill transform: 0.000913350394441815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,477.60\n", + "Adstocked value: 48,477.93\n", + "Saturated value: 0.3312\n", + "Final response: 47328.6751\n", + "Raw spend: 48477.601573257736\n", + "After adstock: 48477.93490659107\n", + "After hill transform: 0.33118378829778256\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,786.37\n", + "Adstocked value: 5,786.70\n", + "Saturated value: 0.0266\n", + "Final response: 1789.5509\n", + "Raw spend: 5786.366711634395\n", + "After adstock: 5786.700044967728\n", + "After hill transform: 0.026639920322112126\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71297014751\n", + "After adstock: 7648.889440735745\n", + "After hill transform: 0.3475802278923538\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,146.14\n", + "Adstocked value: 16,147.36\n", + "Saturated value: 0.0009\n", + "Final response: 493.5383\n", + "Raw spend: 16146.137072465162\n", + "After adstock: 16147.359294687385\n", + "After hill transform: 0.000913728166846734\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.84\n", + "Adstocked value: 48,479.18\n", + "Saturated value: 0.3312\n", + "Final response: 47329.1511\n", + "Raw spend: 48478.84451883699\n", + "After adstock: 48479.17785217032\n", + "After hill transform: 0.3311871189582146\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,782.89\n", + "Adstocked value: 5,783.23\n", + "Saturated value: 0.0266\n", + "Final response: 1786.7999\n", + "Raw spend: 5782.8935409411915\n", + "After adstock: 5783.226874274525\n", + "After hill transform: 0.026598967388154014\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1259\n", + "Raw spend: 7648.713011984072\n", + "After adstock: 7648.889482572307\n", + "After hill transform: 0.3475802313347393\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,146.14\n", + "Adstocked value: 16,147.36\n", + "Saturated value: 0.0009\n", + "Final response: 493.5383\n", + "Raw spend: 16146.137072480064\n", + "After adstock: 16147.359294702286\n", + "After hill transform: 0.0009137281668492584\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.84\n", + "Adstocked value: 48,479.18\n", + "Saturated value: 0.3312\n", + "Final response: 47329.1511\n", + "Raw spend: 48478.84451883699\n", + "After adstock: 48479.17785217032\n", + "After hill transform: 0.3311871189582146\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,782.89\n", + "Adstocked value: 5,783.23\n", + "Saturated value: 0.0266\n", + "Final response: 1786.7999\n", + "Raw spend: 5782.8935409411915\n", + "After adstock: 5783.226874274525\n", + "After hill transform: 0.026598967388154014\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1259\n", + "Raw spend: 7648.713011984072\n", + "After adstock: 7648.889482572307\n", + "After hill transform: 0.3475802313347393\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,146.14\n", + "Adstocked value: 16,147.36\n", + "Saturated value: 0.0009\n", + "Final response: 493.5383\n", + "Raw spend: 16146.137072465162\n", + "After adstock: 16147.359294687385\n", + "After hill transform: 0.000913728166846734\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.84\n", + "Adstocked value: 48,479.18\n", + "Saturated value: 0.3312\n", + "Final response: 47329.1511\n", + "Raw spend: 48478.84451885189\n", + "After adstock: 48479.177852185225\n", + "After hill transform: 0.3311871189582546\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,782.89\n", + "Adstocked value: 5,783.23\n", + "Saturated value: 0.0266\n", + "Final response: 1786.7999\n", + "Raw spend: 5782.8935409411915\n", + "After adstock: 5783.226874274525\n", + "After hill transform: 0.026598967388154014\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1259\n", + "Raw spend: 7648.713011984072\n", + "After adstock: 7648.889482572307\n", + "After hill transform: 0.3475802313347393\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,146.14\n", + "Adstocked value: 16,147.36\n", + "Saturated value: 0.0009\n", + "Final response: 493.5383\n", + "Raw spend: 16146.137072465162\n", + "After adstock: 16147.359294687385\n", + "After hill transform: 0.000913728166846734\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.84\n", + "Adstocked value: 48,479.18\n", + "Saturated value: 0.3312\n", + "Final response: 47329.1511\n", + "Raw spend: 48478.84451883699\n", + "After adstock: 48479.17785217032\n", + "After hill transform: 0.3311871189582146\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,782.89\n", + "Adstocked value: 5,783.23\n", + "Saturated value: 0.0266\n", + "Final response: 1786.7999\n", + "Raw spend: 5782.893540956093\n", + "After adstock: 5783.226874289426\n", + "After hill transform: 0.026598967388329644\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1259\n", + "Raw spend: 7648.713011984072\n", + "After adstock: 7648.889482572307\n", + "After hill transform: 0.3475802313347393\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,146.14\n", + "Adstocked value: 16,147.36\n", + "Saturated value: 0.0009\n", + "Final response: 493.5383\n", + "Raw spend: 16146.137072465162\n", + "After adstock: 16147.359294687385\n", + "After hill transform: 0.000913728166846734\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.84\n", + "Adstocked value: 48,479.18\n", + "Saturated value: 0.3312\n", + "Final response: 47329.1511\n", + "Raw spend: 48478.84451883699\n", + "After adstock: 48479.17785217032\n", + "After hill transform: 0.3311871189582146\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,782.89\n", + "Adstocked value: 5,783.23\n", + "Saturated value: 0.0266\n", + "Final response: 1786.7999\n", + "Raw spend: 5782.8935409411915\n", + "After adstock: 5783.226874274525\n", + "After hill transform: 0.026598967388154014\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1259\n", + "Raw spend: 7648.713011998973\n", + "After adstock: 7648.8894825872085\n", + "After hill transform: 0.3475802313359654\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,668.40\n", + "Adstocked value: 13,669.63\n", + "Saturated value: 0.0006\n", + "Final response: 299.7002\n", + "Raw spend: 13668.403449203319\n", + "After adstock: 13669.625671425541\n", + "After hill transform: 0.0005548597656665136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 47,097.93\n", + "Adstocked value: 47,098.27\n", + "Saturated value: 0.3274\n", + "Final response: 46794.2122\n", + "Raw spend: 47097.93198237725\n", + "After adstock: 47098.26531571059\n", + "After hill transform: 0.32744386863562747\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,641.59\n", + "Adstocked value: 9,641.92\n", + "Saturated value: 0.0950\n", + "Final response: 6380.4538\n", + "Raw spend: 9641.586181087903\n", + "After adstock: 9641.919514421237\n", + "After hill transform: 0.09498180866697929\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.67\n", + "Adstocked value: 7,648.84\n", + "Saturated value: 0.3476\n", + "Final response: 9726.0189\n", + "Raw spend: 7648.666531562298\n", + "After adstock: 7648.843002150533\n", + "After hill transform: 0.34757640684260693\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,898.36\n", + "Adstocked value: 15,899.59\n", + "Saturated value: 0.0009\n", + "Final response: 471.2100\n", + "Raw spend: 15898.363710138978\n", + "After adstock: 15899.5859323612\n", + "After hill transform: 0.0008723899082671992\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,340.75\n", + "Adstocked value: 48,341.09\n", + "Saturated value: 0.3308\n", + "Final response: 47276.2101\n", + "Raw spend: 48340.753265191015\n", + "After adstock: 48341.08659852435\n", + "After hill transform: 0.3308166630821979\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 6,168.76\n", + "Adstocked value: 6,169.10\n", + "Saturated value: 0.0314\n", + "Final response: 2107.5930\n", + "Raw spend: 6168.7628049558625\n", + "After adstock: 6169.096138289196\n", + "After hill transform: 0.03137441279930249\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.88\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1152\n", + "Raw spend: 7648.708363941894\n", + "After adstock: 7648.884834530129\n", + "After hill transform: 0.34757984888568705\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,121.36\n", + "Adstocked value: 16,122.58\n", + "Saturated value: 0.0009\n", + "Final response: 491.2745\n", + "Raw spend: 16121.359736232544\n", + "After adstock: 16122.581958454766\n", + "After hill transform: 0.0009095369475602183\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,465.04\n", + "Adstocked value: 48,465.37\n", + "Saturated value: 0.3312\n", + "Final response: 47323.8624\n", + "Raw spend: 48465.03539347239\n", + "After adstock: 48465.368726805726\n", + "After hill transform: 0.33115011147407075\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,821.48\n", + "Adstocked value: 5,821.81\n", + "Saturated value: 0.0271\n", + "Final response: 1817.5024\n", + "Raw spend: 5821.480467342659\n", + "After adstock: 5821.813800675992\n", + "After hill transform: 0.027056016359417432\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1248\n", + "Raw spend: 7648.7125471798545\n", + "After adstock: 7648.88901776809\n", + "After hill transform: 0.3475801930898357\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,143.66\n", + "Adstocked value: 16,144.88\n", + "Saturated value: 0.0009\n", + "Final response: 493.3116\n", + "Raw spend: 16143.6593388419\n", + "After adstock: 16144.881561064123\n", + "After hill transform: 0.0009133084681106503\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,477.46\n", + "Adstocked value: 48,477.80\n", + "Saturated value: 0.3312\n", + "Final response: 47328.6223\n", + "Raw spend: 48477.46360630053\n", + "After adstock: 48477.79693963387\n", + "After hill transform: 0.33118341859025724\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,786.75\n", + "Adstocked value: 5,787.09\n", + "Saturated value: 0.0266\n", + "Final response: 1789.8564\n", + "Raw spend: 5786.752233581338\n", + "After adstock: 5787.085566914671\n", + "After hill transform: 0.026644468360430457\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712965503651\n", + "After adstock: 7648.889436091886\n", + "After hill transform: 0.347580227510249\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,145.89\n", + "Adstocked value: 16,147.11\n", + "Saturated value: 0.0009\n", + "Final response: 493.5156\n", + "Raw spend: 16145.889299102837\n", + "After adstock: 16147.11152132506\n", + "After hill transform: 0.0009136861912021789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.71\n", + "Adstocked value: 48,479.04\n", + "Saturated value: 0.3312\n", + "Final response: 47329.0982\n", + "Raw spend: 48478.70642758334\n", + "After adstock: 48479.039760916676\n", + "After hill transform: 0.3311867489252229\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,783.28\n", + "Adstocked value: 5,783.61\n", + "Saturated value: 0.0266\n", + "Final response: 1787.1054\n", + "Raw spend: 5783.279410205206\n", + "After adstock: 5783.612743538539\n", + "After hill transform: 0.02660351544725423\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1259\n", + "Raw spend: 7648.71300733603\n", + "After adstock: 7648.8894779242655\n", + "After hill transform: 0.3475802309522903\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,145.89\n", + "Adstocked value: 16,147.11\n", + "Saturated value: 0.0009\n", + "Final response: 493.5156\n", + "Raw spend: 16145.889299117738\n", + "After adstock: 16147.11152133996\n", + "After hill transform: 0.0009136861912047033\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.71\n", + "Adstocked value: 48,479.04\n", + "Saturated value: 0.3312\n", + "Final response: 47329.0982\n", + "Raw spend: 48478.70642758334\n", + "After adstock: 48479.039760916676\n", + "After hill transform: 0.3311867489252229\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,783.28\n", + "Adstocked value: 5,783.61\n", + "Saturated value: 0.0266\n", + "Final response: 1787.1054\n", + "Raw spend: 5783.279410205206\n", + "After adstock: 5783.612743538539\n", + "After hill transform: 0.02660351544725423\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1259\n", + "Raw spend: 7648.71300733603\n", + "After adstock: 7648.8894779242655\n", + "After hill transform: 0.3475802309522903\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,145.89\n", + "Adstocked value: 16,147.11\n", + "Saturated value: 0.0009\n", + "Final response: 493.5156\n", + "Raw spend: 16145.889299102837\n", + "After adstock: 16147.11152132506\n", + "After hill transform: 0.0009136861912021789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.71\n", + "Adstocked value: 48,479.04\n", + "Saturated value: 0.3312\n", + "Final response: 47329.0982\n", + "Raw spend: 48478.70642759824\n", + "After adstock: 48479.03976093158\n", + "After hill transform: 0.3311867489252628\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,783.28\n", + "Adstocked value: 5,783.61\n", + "Saturated value: 0.0266\n", + "Final response: 1787.1054\n", + "Raw spend: 5783.279410205206\n", + "After adstock: 5783.612743538539\n", + "After hill transform: 0.02660351544725423\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1259\n", + "Raw spend: 7648.71300733603\n", + "After adstock: 7648.8894779242655\n", + "After hill transform: 0.3475802309522903\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,145.89\n", + "Adstocked value: 16,147.11\n", + "Saturated value: 0.0009\n", + "Final response: 493.5156\n", + "Raw spend: 16145.889299102837\n", + "After adstock: 16147.11152132506\n", + "After hill transform: 0.0009136861912021789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.71\n", + "Adstocked value: 48,479.04\n", + "Saturated value: 0.3312\n", + "Final response: 47329.0982\n", + "Raw spend: 48478.70642758334\n", + "After adstock: 48479.039760916676\n", + "After hill transform: 0.3311867489252229\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,783.28\n", + "Adstocked value: 5,783.61\n", + "Saturated value: 0.0266\n", + "Final response: 1787.1054\n", + "Raw spend: 5783.279410220107\n", + "After adstock: 5783.61274355344\n", + "After hill transform: 0.02660351544742987\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1259\n", + "Raw spend: 7648.71300733603\n", + "After adstock: 7648.8894779242655\n", + "After hill transform: 0.3475802309522903\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,145.89\n", + "Adstocked value: 16,147.11\n", + "Saturated value: 0.0009\n", + "Final response: 493.5156\n", + "Raw spend: 16145.889299102837\n", + "After adstock: 16147.11152132506\n", + "After hill transform: 0.0009136861912021789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.71\n", + "Adstocked value: 48,479.04\n", + "Saturated value: 0.3312\n", + "Final response: 47329.0982\n", + "Raw spend: 48478.70642758334\n", + "After adstock: 48479.039760916676\n", + "After hill transform: 0.3311867489252229\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,783.28\n", + "Adstocked value: 5,783.61\n", + "Saturated value: 0.0266\n", + "Final response: 1787.1054\n", + "Raw spend: 5783.279410205206\n", + "After adstock: 5783.612743538539\n", + "After hill transform: 0.02660351544725423\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1259\n", + "Raw spend: 7648.713007350932\n", + "After adstock: 7648.889477939167\n", + "After hill transform: 0.3475802309535164\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,668.40\n", + "Adstocked value: 13,669.63\n", + "Saturated value: 0.0006\n", + "Final response: 299.7002\n", + "Raw spend: 13668.40348435407\n", + "After adstock: 13669.625706576293\n", + "After hill transform: 0.0005548597699396926\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 47,097.93\n", + "Adstocked value: 47,098.27\n", + "Saturated value: 0.3274\n", + "Final response: 46794.2122\n", + "Raw spend: 47097.932000668596\n", + "After adstock: 47098.26533400193\n", + "After hill transform: 0.3274438686857874\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,641.59\n", + "Adstocked value: 9,641.92\n", + "Saturated value: 0.0950\n", + "Final response: 6380.4538\n", + "Raw spend: 9641.586127645161\n", + "After adstock: 9641.919460978495\n", + "After hill transform: 0.09498180741268077\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.67\n", + "Adstocked value: 7,648.84\n", + "Saturated value: 0.3476\n", + "Final response: 9726.0189\n", + "Raw spend: 7648.666531562943\n", + "After adstock: 7648.843002151179\n", + "After hill transform: 0.3475764068426601\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,898.14\n", + "Adstocked value: 15,899.36\n", + "Saturated value: 0.0009\n", + "Final response: 471.1902\n", + "Raw spend: 15898.14071762796\n", + "After adstock: 15899.362939850183\n", + "After hill transform: 0.0008723532762452388\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,340.63\n", + "Adstocked value: 48,340.96\n", + "Saturated value: 0.3308\n", + "Final response: 47276.1624\n", + "Raw spend: 48340.62898489187\n", + "After adstock: 48340.9623182252\n", + "After hill transform: 0.3308163292949176\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 6,169.11\n", + "Adstocked value: 6,169.44\n", + "Saturated value: 0.0314\n", + "Final response: 2107.8955\n", + "Raw spend: 6169.110081949201\n", + "After adstock: 6169.443415282534\n", + "After hill transform: 0.0313789166283117\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.88\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1152\n", + "Raw spend: 7648.708359758722\n", + "After adstock: 7648.884830346957\n", + "After hill transform: 0.3475798485414882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,121.11\n", + "Adstocked value: 16,122.34\n", + "Saturated value: 0.0009\n", + "Final response: 491.2521\n", + "Raw spend: 16121.114440955349\n", + "After adstock: 16122.336663177572\n", + "After hill transform: 0.0009094955185962804\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,464.90\n", + "Adstocked value: 48,465.23\n", + "Saturated value: 0.3311\n", + "Final response: 47323.8101\n", + "Raw spend: 48464.89868331419\n", + "After adstock: 48465.232016647526\n", + "After hill transform: 0.33114974505819744\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,821.86\n", + "Adstocked value: 5,822.20\n", + "Saturated value: 0.0271\n", + "Final response: 1817.8079\n", + "Raw spend: 5821.8624773796055\n", + "After adstock: 5822.1958107129385\n", + "After hill transform: 0.027060563803032636\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1248\n", + "Raw spend: 7648.7125425783\n", + "After adstock: 7648.889013166535\n", + "After hill transform: 0.34758019271121166\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,143.41\n", + "Adstocked value: 16,144.63\n", + "Saturated value: 0.0009\n", + "Final response: 493.2890\n", + "Raw spend: 16143.411813288089\n", + "After adstock: 16144.634035510311\n", + "After hill transform: 0.0009132665472582\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,477.33\n", + "Adstocked value: 48,477.66\n", + "Saturated value: 0.3312\n", + "Final response: 47328.5694\n", + "Raw spend: 48477.325653156426\n", + "After adstock: 48477.65898648976\n", + "After hill transform: 0.331183048918903\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,787.14\n", + "Adstocked value: 5,787.47\n", + "Saturated value: 0.0266\n", + "Final response: 1790.1619\n", + "Raw spend: 5787.137716922645\n", + "After adstock: 5787.471050255978\n", + "After hill transform: 0.026649016395396886\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712960860257\n", + "After adstock: 7648.889431448492\n", + "After hill transform: 0.3475802271281824\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,145.64\n", + "Adstocked value: 16,146.86\n", + "Saturated value: 0.0009\n", + "Final response: 493.4930\n", + "Raw spend: 16145.641550521363\n", + "After adstock: 16146.863772743585\n", + "After hill transform: 0.0009136442210380755\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.57\n", + "Adstocked value: 48,478.90\n", + "Saturated value: 0.3312\n", + "Final response: 47329.0453\n", + "Raw spend: 48478.568350140646\n", + "After adstock: 48478.90168347398\n", + "After hill transform: 0.33118637892839414\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,783.67\n", + "Adstocked value: 5,784.00\n", + "Saturated value: 0.0266\n", + "Final response: 1787.4109\n", + "Raw spend: 5783.66524087695\n", + "After adstock: 5783.998574210283\n", + "After hill transform: 0.02660806350431452\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1259\n", + "Raw spend: 7648.713002688453\n", + "After adstock: 7648.8894732766885\n", + "After hill transform: 0.3475802305698795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,145.64\n", + "Adstocked value: 16,146.86\n", + "Saturated value: 0.0009\n", + "Final response: 493.4930\n", + "Raw spend: 16145.641550536264\n", + "After adstock: 16146.863772758486\n", + "After hill transform: 0.0009136442210405998\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.57\n", + "Adstocked value: 48,478.90\n", + "Saturated value: 0.3312\n", + "Final response: 47329.0453\n", + "Raw spend: 48478.568350140646\n", + "After adstock: 48478.90168347398\n", + "After hill transform: 0.33118637892839414\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,783.67\n", + "Adstocked value: 5,784.00\n", + "Saturated value: 0.0266\n", + "Final response: 1787.4109\n", + "Raw spend: 5783.66524087695\n", + "After adstock: 5783.998574210283\n", + "After hill transform: 0.02660806350431452\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1259\n", + "Raw spend: 7648.713002688453\n", + "After adstock: 7648.8894732766885\n", + "After hill transform: 0.3475802305698795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,145.64\n", + "Adstocked value: 16,146.86\n", + "Saturated value: 0.0009\n", + "Final response: 493.4930\n", + "Raw spend: 16145.641550521363\n", + "After adstock: 16146.863772743585\n", + "After hill transform: 0.0009136442210380755\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.57\n", + "Adstocked value: 48,478.90\n", + "Saturated value: 0.3312\n", + "Final response: 47329.0453\n", + "Raw spend: 48478.56835015555\n", + "After adstock: 48478.90168348888\n", + "After hill transform: 0.33118637892843406\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,783.67\n", + "Adstocked value: 5,784.00\n", + "Saturated value: 0.0266\n", + "Final response: 1787.4109\n", + "Raw spend: 5783.66524087695\n", + "After adstock: 5783.998574210283\n", + "After hill transform: 0.02660806350431452\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1259\n", + "Raw spend: 7648.713002688453\n", + "After adstock: 7648.8894732766885\n", + "After hill transform: 0.3475802305698795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,145.64\n", + "Adstocked value: 16,146.86\n", + "Saturated value: 0.0009\n", + "Final response: 493.4930\n", + "Raw spend: 16145.641550521363\n", + "After adstock: 16146.863772743585\n", + "After hill transform: 0.0009136442210380755\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.57\n", + "Adstocked value: 48,478.90\n", + "Saturated value: 0.3312\n", + "Final response: 47329.0453\n", + "Raw spend: 48478.568350140646\n", + "After adstock: 48478.90168347398\n", + "After hill transform: 0.33118637892839414\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,783.67\n", + "Adstocked value: 5,784.00\n", + "Saturated value: 0.0266\n", + "Final response: 1787.4109\n", + "Raw spend: 5783.665240891851\n", + "After adstock: 5783.998574225184\n", + "After hill transform: 0.02660806350449018\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1259\n", + "Raw spend: 7648.713002688453\n", + "After adstock: 7648.8894732766885\n", + "After hill transform: 0.3475802305698795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,145.64\n", + "Adstocked value: 16,146.86\n", + "Saturated value: 0.0009\n", + "Final response: 493.4930\n", + "Raw spend: 16145.641550521363\n", + "After adstock: 16146.863772743585\n", + "After hill transform: 0.0009136442210380755\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.57\n", + "Adstocked value: 48,478.90\n", + "Saturated value: 0.3312\n", + "Final response: 47329.0453\n", + "Raw spend: 48478.568350140646\n", + "After adstock: 48478.90168347398\n", + "After hill transform: 0.33118637892839414\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,783.67\n", + "Adstocked value: 5,784.00\n", + "Saturated value: 0.0266\n", + "Final response: 1787.4109\n", + "Raw spend: 5783.66524087695\n", + "After adstock: 5783.998574210283\n", + "After hill transform: 0.02660806350431452\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1259\n", + "Raw spend: 7648.7130027033545\n", + "After adstock: 7648.88947329159\n", + "After hill transform: 0.3475802305711056\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,668.40\n", + "Adstocked value: 13,669.63\n", + "Saturated value: 0.0006\n", + "Final response: 299.7003\n", + "Raw spend: 13668.403635428134\n", + "After adstock: 13669.625857650357\n", + "After hill transform: 0.0005548597883053462\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 47,097.93\n", + "Adstocked value: 47,098.27\n", + "Saturated value: 0.3274\n", + "Final response: 46794.2122\n", + "Raw spend: 47097.93208502977\n", + "After adstock: 47098.26541836311\n", + "After hill transform: 0.3274438689171292\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,641.59\n", + "Adstocked value: 9,641.92\n", + "Saturated value: 0.0950\n", + "Final response: 6380.4534\n", + "Raw spend: 9641.585892207087\n", + "After adstock: 9641.919225540421\n", + "After hill transform: 0.09498180188696084\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.67\n", + "Adstocked value: 7,648.84\n", + "Saturated value: 0.3476\n", + "Final response: 9726.0189\n", + "Raw spend: 7648.666531565779\n", + "After adstock: 7648.843002154014\n", + "After hill transform: 0.3475764068428934\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,897.92\n", + "Adstocked value: 15,899.14\n", + "Saturated value: 0.0009\n", + "Final response: 471.1704\n", + "Raw spend: 15897.91775901204\n", + "After adstock: 15899.139981234262\n", + "After hill transform: 0.0008723166508142577\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,340.50\n", + "Adstocked value: 48,340.84\n", + "Saturated value: 0.3308\n", + "Final response: 47276.1147\n", + "Raw spend: 48340.50472362956\n", + "After adstock: 48340.83805696289\n", + "After hill transform: 0.3308159955580781\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 6,169.46\n", + "Adstocked value: 6,169.79\n", + "Saturated value: 0.0314\n", + "Final response: 2108.1980\n", + "Raw spend: 6169.457306009964\n", + "After adstock: 6169.790639343297\n", + "After hill transform: 0.03138342014277047\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.88\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1152\n", + "Raw spend: 7648.708355576186\n", + "After adstock: 7648.884826164421\n", + "After hill transform: 0.34757984819734183\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,120.87\n", + "Adstocked value: 16,122.09\n", + "Saturated value: 0.0009\n", + "Final response: 491.2297\n", + "Raw spend: 16120.86917137043\n", + "After adstock: 16122.091393592653\n", + "After hill transform: 0.0009094540952264866\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,464.76\n", + "Adstocked value: 48,465.10\n", + "Saturated value: 0.3311\n", + "Final response: 47323.7577\n", + "Raw spend: 48464.76198748954\n", + "After adstock: 48465.095320822875\n", + "After hill transform: 0.33114937867991284\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,822.24\n", + "Adstocked value: 5,822.58\n", + "Saturated value: 0.0271\n", + "Final response: 1818.1133\n", + "Raw spend: 5822.244447390251\n", + "After adstock: 5822.577780723584\n", + "After hill transform: 0.027065111214722604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1248\n", + "Raw spend: 7648.712537977227\n", + "After adstock: 7648.889008565462\n", + "After hill transform: 0.3475801923326274\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,143.16\n", + "Adstocked value: 16,144.39\n", + "Saturated value: 0.0009\n", + "Final response: 493.2663\n", + "Raw spend: 16143.16431260627\n", + "After adstock: 16144.386534828493\n", + "After hill transform: 0.0009132246318975973\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,477.19\n", + "Adstocked value: 48,477.52\n", + "Saturated value: 0.3312\n", + "Final response: 47328.5166\n", + "Raw spend: 48477.18771387554\n", + "After adstock: 48477.52104720887\n", + "After hill transform: 0.3311826792838543\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,787.52\n", + "Adstocked value: 5,787.86\n", + "Saturated value: 0.0267\n", + "Final response: 1790.4675\n", + "Raw spend: 5787.52316152828\n", + "After adstock: 5787.856494861613\n", + "After hill transform: 0.026653564425348723\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71295621733\n", + "After adstock: 7648.889426805566\n", + "After hill transform: 0.3475802267461543\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,145.39\n", + "Adstocked value: 16,146.62\n", + "Saturated value: 0.0009\n", + "Final response: 493.4703\n", + "Raw spend: 16145.393826729853\n", + "After adstock: 16146.616048952075\n", + "After hill transform: 0.0009136022563555635\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.43\n", + "Adstocked value: 48,478.76\n", + "Saturated value: 0.3312\n", + "Final response: 47328.9924\n", + "Raw spend: 48478.430286514136\n", + "After adstock: 48478.76361984747\n", + "After hill transform: 0.3311860089677427\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.05\n", + "Adstocked value: 5,784.38\n", + "Saturated value: 0.0266\n", + "Final response: 1787.7164\n", + "Raw spend: 5784.051032942082\n", + "After adstock: 5784.384366275415\n", + "After hill transform: 0.02661261155903755\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1259\n", + "Raw spend: 7648.712998041341\n", + "After adstock: 7648.889468629576\n", + "After hill transform: 0.347580230187507\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,145.39\n", + "Adstocked value: 16,146.62\n", + "Saturated value: 0.0009\n", + "Final response: 493.4703\n", + "Raw spend: 16145.393826744754\n", + "After adstock: 16146.616048966976\n", + "After hill transform: 0.0009136022563580879\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.43\n", + "Adstocked value: 48,478.76\n", + "Saturated value: 0.3312\n", + "Final response: 47328.9924\n", + "Raw spend: 48478.430286514136\n", + "After adstock: 48478.76361984747\n", + "After hill transform: 0.3311860089677427\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.05\n", + "Adstocked value: 5,784.38\n", + "Saturated value: 0.0266\n", + "Final response: 1787.7164\n", + "Raw spend: 5784.051032942082\n", + "After adstock: 5784.384366275415\n", + "After hill transform: 0.02661261155903755\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1259\n", + "Raw spend: 7648.712998041341\n", + "After adstock: 7648.889468629576\n", + "After hill transform: 0.347580230187507\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,145.39\n", + "Adstocked value: 16,146.62\n", + "Saturated value: 0.0009\n", + "Final response: 493.4703\n", + "Raw spend: 16145.393826729853\n", + "After adstock: 16146.616048952075\n", + "After hill transform: 0.0009136022563555635\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.43\n", + "Adstocked value: 48,478.76\n", + "Saturated value: 0.3312\n", + "Final response: 47328.9924\n", + "Raw spend: 48478.43028652904\n", + "After adstock: 48478.76361986237\n", + "After hill transform: 0.3311860089677826\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.05\n", + "Adstocked value: 5,784.38\n", + "Saturated value: 0.0266\n", + "Final response: 1787.7164\n", + "Raw spend: 5784.051032942082\n", + "After adstock: 5784.384366275415\n", + "After hill transform: 0.02661261155903755\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1259\n", + "Raw spend: 7648.712998041341\n", + "After adstock: 7648.889468629576\n", + "After hill transform: 0.347580230187507\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,145.39\n", + "Adstocked value: 16,146.62\n", + "Saturated value: 0.0009\n", + "Final response: 493.4703\n", + "Raw spend: 16145.393826729853\n", + "After adstock: 16146.616048952075\n", + "After hill transform: 0.0009136022563555635\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.43\n", + "Adstocked value: 48,478.76\n", + "Saturated value: 0.3312\n", + "Final response: 47328.9924\n", + "Raw spend: 48478.430286514136\n", + "After adstock: 48478.76361984747\n", + "After hill transform: 0.3311860089677427\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.05\n", + "Adstocked value: 5,784.38\n", + "Saturated value: 0.0266\n", + "Final response: 1787.7164\n", + "Raw spend: 5784.051032956983\n", + "After adstock: 5784.384366290316\n", + "After hill transform: 0.02661261155921323\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1259\n", + "Raw spend: 7648.712998041341\n", + "After adstock: 7648.889468629576\n", + "After hill transform: 0.347580230187507\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,145.39\n", + "Adstocked value: 16,146.62\n", + "Saturated value: 0.0009\n", + "Final response: 493.4703\n", + "Raw spend: 16145.393826729853\n", + "After adstock: 16146.616048952075\n", + "After hill transform: 0.0009136022563555635\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.43\n", + "Adstocked value: 48,478.76\n", + "Saturated value: 0.3312\n", + "Final response: 47328.9924\n", + "Raw spend: 48478.430286514136\n", + "After adstock: 48478.76361984747\n", + "After hill transform: 0.3311860089677427\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.05\n", + "Adstocked value: 5,784.38\n", + "Saturated value: 0.0266\n", + "Final response: 1787.7164\n", + "Raw spend: 5784.051032942082\n", + "After adstock: 5784.384366275415\n", + "After hill transform: 0.02661261155903755\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1259\n", + "Raw spend: 7648.712998056242\n", + "After adstock: 7648.889468644477\n", + "After hill transform: 0.3475802301887331\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,674.47\n", + "Adstocked value: 15,675.70\n", + "Saturated value: 0.0008\n", + "Final response: 451.6211\n", + "Raw spend: 15674.474135506554\n", + "After adstock: 15675.696357728777\n", + "After hill transform: 0.0008361233112678327\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,215.97\n", + "Adstocked value: 48,216.31\n", + "Saturated value: 0.3305\n", + "Final response: 47228.2680\n", + "Raw spend: 48215.97312137416\n", + "After adstock: 48216.3064547075\n", + "After hill transform: 0.3304811865087839\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 6,517.44\n", + "Adstocked value: 6,517.77\n", + "Saturated value: 0.0361\n", + "Final response: 2423.9786\n", + "Raw spend: 6517.436723408653\n", + "After adstock: 6517.770056741986\n", + "After hill transform: 0.03608424644850258\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.70\n", + "Adstocked value: 7,648.88\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1055\n", + "Raw spend: 7648.704163941405\n", + "After adstock: 7648.88063452964\n", + "After hill transform: 0.34757950330225895\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,098.30\n", + "Adstocked value: 16,099.52\n", + "Saturated value: 0.0009\n", + "Final response: 489.1740\n", + "Raw spend: 16098.301857607523\n", + "After adstock: 16099.524079829745\n", + "After hill transform: 0.0009056480876738633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,452.18\n", + "Adstocked value: 48,452.52\n", + "Saturated value: 0.3311\n", + "Final response: 47318.9397\n", + "Raw spend: 48452.184570000136\n", + "After adstock: 48452.51790333347\n", + "After hill transform: 0.33111566457454594\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,857.39\n", + "Adstocked value: 5,857.72\n", + "Saturated value: 0.0275\n", + "Final response: 1846.3480\n", + "Raw spend: 5857.38960198874\n", + "After adstock: 5857.722935322073\n", + "After hill transform: 0.0274854227295642\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1238\n", + "Raw spend: 7648.7121146313475\n", + "After adstock: 7648.888585219583\n", + "After hill transform: 0.347580157498988\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,140.68\n", + "Adstocked value: 16,141.91\n", + "Saturated value: 0.0009\n", + "Final response: 493.0395\n", + "Raw spend: 16140.684629817619\n", + "After adstock: 16141.906852039841\n", + "After hill transform: 0.0009128047570154357\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,475.81\n", + "Adstocked value: 48,476.14\n", + "Saturated value: 0.3312\n", + "Final response: 47327.9874\n", + "Raw spend: 48475.805714862734\n", + "After adstock: 48476.13904819607\n", + "After hill transform: 0.33117897590297757\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,791.38\n", + "Adstocked value: 5,791.72\n", + "Saturated value: 0.0267\n", + "Final response: 1793.5301\n", + "Raw spend: 5791.384889846748\n", + "After adstock: 5791.718223180081\n", + "After hill transform: 0.02669915560159154\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1257\n", + "Raw spend: 7648.712909700342\n", + "After adstock: 7648.889380288577\n", + "After hill transform: 0.34758022291865515\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.92\n", + "Adstocked value: 16,146.15\n", + "Saturated value: 0.0009\n", + "Final response: 493.4272\n", + "Raw spend: 16144.92290703863\n", + "After adstock: 16146.145129260853\n", + "After hill transform: 0.0009135224855771096\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.17\n", + "Adstocked value: 48,478.50\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8919\n", + "Raw spend: 48478.167829349\n", + "After adstock: 48478.50116268233\n", + "After hill transform: 0.33118530567500776\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.78\n", + "Adstocked value: 5,785.12\n", + "Saturated value: 0.0266\n", + "Final response: 1788.2973\n", + "Raw spend: 5784.784418632549\n", + "After adstock: 5785.117751965882\n", + "After hill transform: 0.02662125860017544\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712989207241\n", + "After adstock: 7648.889459795476\n", + "After hill transform: 0.3475802294606217\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.92\n", + "Adstocked value: 16,146.15\n", + "Saturated value: 0.0009\n", + "Final response: 493.4272\n", + "Raw spend: 16144.922907053531\n", + "After adstock: 16146.145129275754\n", + "After hill transform: 0.0009135224855796336\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.17\n", + "Adstocked value: 48,478.50\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8919\n", + "Raw spend: 48478.167829349\n", + "After adstock: 48478.50116268233\n", + "After hill transform: 0.33118530567500776\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.78\n", + "Adstocked value: 5,785.12\n", + "Saturated value: 0.0266\n", + "Final response: 1788.2973\n", + "Raw spend: 5784.784418632549\n", + "After adstock: 5785.117751965882\n", + "After hill transform: 0.02662125860017544\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712989207241\n", + "After adstock: 7648.889459795476\n", + "After hill transform: 0.3475802294606217\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.92\n", + "Adstocked value: 16,146.15\n", + "Saturated value: 0.0009\n", + "Final response: 493.4272\n", + "Raw spend: 16144.92290703863\n", + "After adstock: 16146.145129260853\n", + "After hill transform: 0.0009135224855771096\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.17\n", + "Adstocked value: 48,478.50\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8919\n", + "Raw spend: 48478.1678293639\n", + "After adstock: 48478.501162697234\n", + "After hill transform: 0.33118530567504767\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.78\n", + "Adstocked value: 5,785.12\n", + "Saturated value: 0.0266\n", + "Final response: 1788.2973\n", + "Raw spend: 5784.784418632549\n", + "After adstock: 5785.117751965882\n", + "After hill transform: 0.02662125860017544\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712989207241\n", + "After adstock: 7648.889459795476\n", + "After hill transform: 0.3475802294606217\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.92\n", + "Adstocked value: 16,146.15\n", + "Saturated value: 0.0009\n", + "Final response: 493.4272\n", + "Raw spend: 16144.92290703863\n", + "After adstock: 16146.145129260853\n", + "After hill transform: 0.0009135224855771096\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.17\n", + "Adstocked value: 48,478.50\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8919\n", + "Raw spend: 48478.167829349\n", + "After adstock: 48478.50116268233\n", + "After hill transform: 0.33118530567500776\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.78\n", + "Adstocked value: 5,785.12\n", + "Saturated value: 0.0266\n", + "Final response: 1788.2973\n", + "Raw spend: 5784.78441864745\n", + "After adstock: 5785.117751980783\n", + "After hill transform: 0.02662125860035115\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712989207241\n", + "After adstock: 7648.889459795476\n", + "After hill transform: 0.3475802294606217\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.92\n", + "Adstocked value: 16,146.15\n", + "Saturated value: 0.0009\n", + "Final response: 493.4272\n", + "Raw spend: 16144.92290703863\n", + "After adstock: 16146.145129260853\n", + "After hill transform: 0.0009135224855771096\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.17\n", + "Adstocked value: 48,478.50\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8919\n", + "Raw spend: 48478.167829349\n", + "After adstock: 48478.50116268233\n", + "After hill transform: 0.33118530567500776\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.78\n", + "Adstocked value: 5,785.12\n", + "Saturated value: 0.0266\n", + "Final response: 1788.2973\n", + "Raw spend: 5784.784418632549\n", + "After adstock: 5785.117751965882\n", + "After hill transform: 0.02662125860017544\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712989222142\n", + "After adstock: 7648.889459810377\n", + "After hill transform: 0.34758022946184786\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,790.41\n", + "Adstocked value: 13,791.63\n", + "Saturated value: 0.0006\n", + "Final response: 307.7832\n", + "Raw spend: 13790.412678955354\n", + "After adstock: 13791.634901177576\n", + "After hill transform: 0.0005698244187373966\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 47,165.93\n", + "Adstocked value: 47,166.26\n", + "Saturated value: 0.3276\n", + "Final response: 46820.8452\n", + "Raw spend: 47165.931192773955\n", + "After adstock: 47166.26452610729\n", + "After hill transform: 0.32763023407625663\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,451.58\n", + "Adstocked value: 9,451.91\n", + "Saturated value: 0.0906\n", + "Final response: 6084.2444\n", + "Raw spend: 9451.575452138282\n", + "After adstock: 9451.908785471616\n", + "After hill transform: 0.09057232462808563\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.67\n", + "Adstocked value: 7,648.85\n", + "Saturated value: 0.3476\n", + "Final response: 9726.0241\n", + "Raw spend: 7648.668820363188\n", + "After adstock: 7648.8452909514235\n", + "After hill transform: 0.34757659516931655\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,909.47\n", + "Adstocked value: 15,910.69\n", + "Saturated value: 0.0009\n", + "Final response: 472.1963\n", + "Raw spend: 15909.471884230303\n", + "After adstock: 15910.694106452525\n", + "After hill transform: 0.0008742159951232266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,346.94\n", + "Adstocked value: 48,347.28\n", + "Saturated value: 0.3308\n", + "Final response: 47278.5862\n", + "Raw spend: 48346.94416569149\n", + "After adstock: 48347.27749902483\n", + "After hill transform: 0.33083328949579455\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 6,151.46\n", + "Adstocked value: 6,151.80\n", + "Saturated value: 0.0312\n", + "Final response: 2092.5535\n", + "Raw spend: 6151.4635219831225\n", + "After adstock: 6151.796855316456\n", + "After hill transform: 0.031150529464406253\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1157\n", + "Raw spend: 7648.708572322836\n", + "After adstock: 7648.885042911071\n", + "After hill transform: 0.34757986603163665\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,121.38\n", + "Adstocked value: 16,122.60\n", + "Saturated value: 0.0009\n", + "Final response: 491.2761\n", + "Raw spend: 16121.377804757798\n", + "After adstock: 16122.60002698002\n", + "After hill transform: 0.0009095399992800216\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,465.05\n", + "Adstocked value: 48,465.38\n", + "Saturated value: 0.3312\n", + "Final response: 47323.8663\n", + "Raw spend: 48465.045462983246\n", + "After adstock: 48465.37879631658\n", + "After hill transform: 0.33115013846273184\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,821.45\n", + "Adstocked value: 5,821.79\n", + "Saturated value: 0.0271\n", + "Final response: 1817.4799\n", + "Raw spend: 5821.452328967606\n", + "After adstock: 5821.785662300939\n", + "After hill transform: 0.027055681418066406\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1248\n", + "Raw spend: 7648.7125475188\n", + "After adstock: 7648.889018107036\n", + "After hill transform: 0.34758019311772476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,142.57\n", + "Adstocked value: 16,143.79\n", + "Saturated value: 0.0009\n", + "Final response: 493.2118\n", + "Raw spend: 16142.568396810546\n", + "After adstock: 16143.790619032769\n", + "After hill transform: 0.0009131237161094562\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,476.86\n", + "Adstocked value: 48,477.19\n", + "Saturated value: 0.3312\n", + "Final response: 47328.3894\n", + "Raw spend: 48476.855592712425\n", + "After adstock: 48477.18892604576\n", + "After hill transform: 0.33118178929734104\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,788.45\n", + "Adstocked value: 5,788.78\n", + "Saturated value: 0.0267\n", + "Final response: 1791.2032\n", + "Raw spend: 5788.451209666055\n", + "After adstock: 5788.784542999388\n", + "After hill transform: 0.02666451672661413\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1257\n", + "Raw spend: 7648.712945038396\n", + "After adstock: 7648.8894156266315\n", + "After hill transform: 0.3475802258263321\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.69\n", + "Adstocked value: 16,145.91\n", + "Saturated value: 0.0009\n", + "Final response: 493.4057\n", + "Raw spend: 16144.687456015821\n", + "After adstock: 16145.909678238044\n", + "After hill transform: 0.0009134826034194998\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.04\n", + "Adstocked value: 48,478.37\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8417\n", + "Raw spend: 48478.03660568534\n", + "After adstock: 48478.369939018674\n", + "After hill transform: 0.33118495404067616\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,785.15\n", + "Adstocked value: 5,785.48\n", + "Saturated value: 0.0266\n", + "Final response: 1788.5878\n", + "Raw spend: 5785.151097735899\n", + "After adstock: 5785.484431069232\n", + "After hill transform: 0.026625582572226705\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712984790356\n", + "After adstock: 7648.889455378591\n", + "After hill transform: 0.3475802290971928\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.90\n", + "Adstocked value: 16,146.12\n", + "Saturated value: 0.0009\n", + "Final response: 493.4251\n", + "Raw spend: 16144.89936193635\n", + "After adstock: 16146.121584158573\n", + "After hill transform: 0.0009135184973092378\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.15\n", + "Adstocked value: 48,478.49\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8869\n", + "Raw spend: 48478.154706982634\n", + "After adstock: 48478.48804031597\n", + "After hill transform: 0.3311852705116089\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.82\n", + "Adstocked value: 5,785.15\n", + "Saturated value: 0.0266\n", + "Final response: 1788.3263\n", + "Raw spend: 5784.821086542885\n", + "After adstock: 5785.154419876218\n", + "After hill transform: 0.026621690978975612\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712988765552\n", + "After adstock: 7648.889459353787\n", + "After hill transform: 0.34758022942427885\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.90\n", + "Adstocked value: 16,146.12\n", + "Saturated value: 0.0009\n", + "Final response: 493.4251\n", + "Raw spend: 16144.899361951251\n", + "After adstock: 16146.121584173474\n", + "After hill transform: 0.0009135184973117619\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.15\n", + "Adstocked value: 48,478.49\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8869\n", + "Raw spend: 48478.154706982634\n", + "After adstock: 48478.48804031597\n", + "After hill transform: 0.3311852705116089\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.82\n", + "Adstocked value: 5,785.15\n", + "Saturated value: 0.0266\n", + "Final response: 1788.3263\n", + "Raw spend: 5784.821086542885\n", + "After adstock: 5785.154419876218\n", + "After hill transform: 0.026621690978975612\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712988765552\n", + "After adstock: 7648.889459353787\n", + "After hill transform: 0.34758022942427885\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.90\n", + "Adstocked value: 16,146.12\n", + "Saturated value: 0.0009\n", + "Final response: 493.4251\n", + "Raw spend: 16144.89936193635\n", + "After adstock: 16146.121584158573\n", + "After hill transform: 0.0009135184973092378\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.15\n", + "Adstocked value: 48,478.49\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8869\n", + "Raw spend: 48478.154706997535\n", + "After adstock: 48478.48804033087\n", + "After hill transform: 0.33118527051164887\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.82\n", + "Adstocked value: 5,785.15\n", + "Saturated value: 0.0266\n", + "Final response: 1788.3263\n", + "Raw spend: 5784.821086542885\n", + "After adstock: 5785.154419876218\n", + "After hill transform: 0.026621690978975612\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712988765552\n", + "After adstock: 7648.889459353787\n", + "After hill transform: 0.34758022942427885\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.90\n", + "Adstocked value: 16,146.12\n", + "Saturated value: 0.0009\n", + "Final response: 493.4251\n", + "Raw spend: 16144.89936193635\n", + "After adstock: 16146.121584158573\n", + "After hill transform: 0.0009135184973092378\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.15\n", + "Adstocked value: 48,478.49\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8869\n", + "Raw spend: 48478.154706982634\n", + "After adstock: 48478.48804031597\n", + "After hill transform: 0.3311852705116089\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.82\n", + "Adstocked value: 5,785.15\n", + "Saturated value: 0.0266\n", + "Final response: 1788.3263\n", + "Raw spend: 5784.821086557786\n", + "After adstock: 5785.154419891119\n", + "After hill transform: 0.026621690979151326\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712988765552\n", + "After adstock: 7648.889459353787\n", + "After hill transform: 0.34758022942427885\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.90\n", + "Adstocked value: 16,146.12\n", + "Saturated value: 0.0009\n", + "Final response: 493.4251\n", + "Raw spend: 16144.89936193635\n", + "After adstock: 16146.121584158573\n", + "After hill transform: 0.0009135184973092378\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.15\n", + "Adstocked value: 48,478.49\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8869\n", + "Raw spend: 48478.154706982634\n", + "After adstock: 48478.48804031597\n", + "After hill transform: 0.3311852705116089\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.82\n", + "Adstocked value: 5,785.15\n", + "Saturated value: 0.0266\n", + "Final response: 1788.3263\n", + "Raw spend: 5784.821086542885\n", + "After adstock: 5785.154419876218\n", + "After hill transform: 0.026621690978975612\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712988780453\n", + "After adstock: 7648.889459368688\n", + "After hill transform: 0.347580229425505\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,668.40\n", + "Adstocked value: 13,669.63\n", + "Saturated value: 0.0006\n", + "Final response: 299.7002\n", + "Raw spend: 13668.403479777611\n", + "After adstock: 13669.625701999834\n", + "After hill transform: 0.0005548597693833452\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 47,097.93\n", + "Adstocked value: 47,098.27\n", + "Saturated value: 0.3274\n", + "Final response: 46794.2122\n", + "Raw spend: 47097.93195177567\n", + "After adstock: 47098.265285109\n", + "After hill transform: 0.32744386855170937\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,641.59\n", + "Adstocked value: 9,641.92\n", + "Saturated value: 0.0950\n", + "Final response: 6380.4538\n", + "Raw spend: 9641.586181089742\n", + "After adstock: 9641.919514423076\n", + "After hill transform: 0.09498180866702245\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.67\n", + "Adstocked value: 7,648.84\n", + "Saturated value: 0.3476\n", + "Final response: 9726.0189\n", + "Raw spend: 7648.6665315623695\n", + "After adstock: 7648.843002150605\n", + "After hill transform: 0.3475764068426129\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,897.25\n", + "Adstocked value: 15,898.47\n", + "Saturated value: 0.0009\n", + "Final response: 471.1112\n", + "Raw spend: 15897.249773720476\n", + "After adstock: 15898.471995942698\n", + "After hill transform: 0.0008722069269354003\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,340.13\n", + "Adstocked value: 48,340.47\n", + "Saturated value: 0.3308\n", + "Final response: 47275.9718\n", + "Raw spend: 48340.132431461934\n", + "After adstock: 48340.46576479527\n", + "After hill transform: 0.33081499566381817\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 6,170.50\n", + "Adstocked value: 6,170.83\n", + "Saturated value: 0.0314\n", + "Final response: 2109.1046\n", + "Raw spend: 6170.49759599757\n", + "After adstock: 6170.830929330903\n", + "After hill transform: 0.03139691498528458\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.88\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1151\n", + "Raw spend: 7648.708343045234\n", + "After adstock: 7648.884813633469\n", + "After hill transform: 0.3475798471662731\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,120.13\n", + "Adstocked value: 16,121.36\n", + "Saturated value: 0.0009\n", + "Final response: 491.1627\n", + "Raw spend: 16120.134403114762\n", + "After adstock: 16121.356625336985\n", + "After hill transform: 0.0009093300083560999\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,464.35\n", + "Adstocked value: 48,464.69\n", + "Saturated value: 0.3311\n", + "Final response: 47323.6008\n", + "Raw spend: 48464.35247943056\n", + "After adstock: 48464.6858127639\n", + "After hill transform: 0.3311482810930728\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,823.39\n", + "Adstocked value: 5,823.72\n", + "Saturated value: 0.0271\n", + "Final response: 1819.0286\n", + "Raw spend: 5823.388737488353\n", + "After adstock: 5823.722070821686\n", + "After hill transform: 0.027078736824853098\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1248\n", + "Raw spend: 7648.71252419352\n", + "After adstock: 7648.888994781755\n", + "After hill transform: 0.3475801911984798\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,142.42\n", + "Adstocked value: 16,143.65\n", + "Saturated value: 0.0009\n", + "Final response: 493.1985\n", + "Raw spend: 16142.422866054192\n", + "After adstock: 16143.645088276415\n", + "After hill transform: 0.0009130990722259113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,476.77\n", + "Adstocked value: 48,477.11\n", + "Saturated value: 0.3312\n", + "Final response: 47328.3584\n", + "Raw spend: 48476.774484227426\n", + "After adstock: 48477.10781756076\n", + "After hill transform: 0.3311815719498411\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,788.68\n", + "Adstocked value: 5,789.01\n", + "Saturated value: 0.0267\n", + "Final response: 1791.3829\n", + "Raw spend: 5788.677851637432\n", + "After adstock: 5789.011184970765\n", + "After hill transform: 0.026667191825567815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1257\n", + "Raw spend: 7648.712942308349\n", + "After adstock: 7648.889412896584\n", + "After hill transform: 0.347580225601699\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.65\n", + "Adstocked value: 16,145.87\n", + "Saturated value: 0.0009\n", + "Final response: 493.4024\n", + "Raw spend: 16144.651712348134\n", + "After adstock: 16145.873934570356\n", + "After hill transform: 0.0009134765490361567\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.02\n", + "Adstocked value: 48,478.35\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8341\n", + "Raw spend: 48478.016684707116\n", + "After adstock: 48478.35001804045\n", + "After hill transform: 0.33118490065923245\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,785.21\n", + "Adstocked value: 5,785.54\n", + "Saturated value: 0.0266\n", + "Final response: 1788.6319\n", + "Raw spend: 5785.206763052339\n", + "After adstock: 5785.540096385672\n", + "After hill transform: 0.026626239027372472\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712984119831\n", + "After adstock: 7648.889454708066\n", + "After hill transform: 0.3475802290420208\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.87\n", + "Adstocked value: 16,146.10\n", + "Saturated value: 0.0009\n", + "Final response: 493.4228\n", + "Raw spend: 16144.874596977528\n", + "After adstock: 16146.09681919975\n", + "After hill transform: 0.0009135143024242793\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.14\n", + "Adstocked value: 48,478.47\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8816\n", + "Raw spend: 48478.140904755084\n", + "After adstock: 48478.47423808842\n", + "After hill transform: 0.33118523352640933\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.86\n", + "Adstocked value: 5,785.19\n", + "Saturated value: 0.0266\n", + "Final response: 1788.3569\n", + "Raw spend: 5784.8596541938305\n", + "After adstock: 5785.1929875271635\n", + "After hill transform: 0.026622145763453807\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298830098\n", + "After adstock: 7648.889458889215\n", + "After hill transform: 0.3475802293860531\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.87\n", + "Adstocked value: 16,146.10\n", + "Saturated value: 0.0009\n", + "Final response: 493.4228\n", + "Raw spend: 16144.87459699243\n", + "After adstock: 16146.096819214652\n", + "After hill transform: 0.0009135143024268033\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.14\n", + "Adstocked value: 48,478.47\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8816\n", + "Raw spend: 48478.140904755084\n", + "After adstock: 48478.47423808842\n", + "After hill transform: 0.33118523352640933\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.86\n", + "Adstocked value: 5,785.19\n", + "Saturated value: 0.0266\n", + "Final response: 1788.3569\n", + "Raw spend: 5784.8596541938305\n", + "After adstock: 5785.1929875271635\n", + "After hill transform: 0.026622145763453807\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298830098\n", + "After adstock: 7648.889458889215\n", + "After hill transform: 0.3475802293860531\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.87\n", + "Adstocked value: 16,146.10\n", + "Saturated value: 0.0009\n", + "Final response: 493.4228\n", + "Raw spend: 16144.874596977528\n", + "After adstock: 16146.09681919975\n", + "After hill transform: 0.0009135143024242793\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.14\n", + "Adstocked value: 48,478.47\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8816\n", + "Raw spend: 48478.140904769985\n", + "After adstock: 48478.47423810332\n", + "After hill transform: 0.3311852335264492\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.86\n", + "Adstocked value: 5,785.19\n", + "Saturated value: 0.0266\n", + "Final response: 1788.3569\n", + "Raw spend: 5784.8596541938305\n", + "After adstock: 5785.1929875271635\n", + "After hill transform: 0.026622145763453807\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298830098\n", + "After adstock: 7648.889458889215\n", + "After hill transform: 0.3475802293860531\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.87\n", + "Adstocked value: 16,146.10\n", + "Saturated value: 0.0009\n", + "Final response: 493.4228\n", + "Raw spend: 16144.874596977528\n", + "After adstock: 16146.09681919975\n", + "After hill transform: 0.0009135143024242793\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.14\n", + "Adstocked value: 48,478.47\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8816\n", + "Raw spend: 48478.140904755084\n", + "After adstock: 48478.47423808842\n", + "After hill transform: 0.33118523352640933\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.86\n", + "Adstocked value: 5,785.19\n", + "Saturated value: 0.0266\n", + "Final response: 1788.3569\n", + "Raw spend: 5784.859654208732\n", + "After adstock: 5785.192987542065\n", + "After hill transform: 0.02662214576362952\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298830098\n", + "After adstock: 7648.889458889215\n", + "After hill transform: 0.3475802293860531\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.87\n", + "Adstocked value: 16,146.10\n", + "Saturated value: 0.0009\n", + "Final response: 493.4228\n", + "Raw spend: 16144.874596977528\n", + "After adstock: 16146.09681919975\n", + "After hill transform: 0.0009135143024242793\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.14\n", + "Adstocked value: 48,478.47\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8816\n", + "Raw spend: 48478.140904755084\n", + "After adstock: 48478.47423808842\n", + "After hill transform: 0.33118523352640933\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.86\n", + "Adstocked value: 5,785.19\n", + "Saturated value: 0.0266\n", + "Final response: 1788.3569\n", + "Raw spend: 5784.8596541938305\n", + "After adstock: 5785.1929875271635\n", + "After hill transform: 0.026622145763453807\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712988315881\n", + "After adstock: 7648.8894589041165\n", + "After hill transform: 0.34758022938727917\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,038.44\n", + "Adstocked value: 16,039.66\n", + "Saturated value: 0.0009\n", + "Final response: 483.7486\n", + "Raw spend: 16038.439851439407\n", + "After adstock: 16039.66207366163\n", + "After hill transform: 0.000895603632366291\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,418.82\n", + "Adstocked value: 48,419.16\n", + "Saturated value: 0.3310\n", + "Final response: 47306.1546\n", + "Raw spend: 48418.82166823347\n", + "After adstock: 48419.1550015668\n", + "After hill transform: 0.33102620041081166\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,950.62\n", + "Adstocked value: 5,950.95\n", + "Saturated value: 0.0286\n", + "Final response: 1922.4706\n", + "Raw spend: 5950.615632893748\n", + "After adstock: 5950.948966227081\n", + "After hill transform: 0.02861861293432369\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1212\n", + "Raw spend: 7648.710991664165\n", + "After adstock: 7648.8874622524\n", + "After hill transform: 0.3475800650992828\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,134.23\n", + "Adstocked value: 16,135.45\n", + "Saturated value: 0.0009\n", + "Final response: 492.4496\n", + "Raw spend: 16134.231122423716\n", + "After adstock: 16135.453344645939\n", + "After hill transform: 0.0009117126120502384\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,472.21\n", + "Adstocked value: 48,472.54\n", + "Saturated value: 0.3312\n", + "Final response: 47326.6099\n", + "Raw spend: 48472.20898110292\n", + "After adstock: 48472.54231443626\n", + "After hill transform: 0.33116933723935316\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,801.44\n", + "Adstocked value: 5,801.77\n", + "Saturated value: 0.0268\n", + "Final response: 1801.5150\n", + "Raw spend: 5801.435252063822\n", + "After adstock: 5801.768585397155\n", + "After hill transform: 0.026818021910057416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1254\n", + "Raw spend: 7648.712788637299\n", + "After adstock: 7648.889259225534\n", + "After hill transform: 0.3475802129573764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,143.81\n", + "Adstocked value: 16,145.03\n", + "Saturated value: 0.0009\n", + "Final response: 493.3254\n", + "Raw spend: 16143.810249522146\n", + "After adstock: 16145.03247174437\n", + "After hill transform: 0.0009133340269254813\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,477.55\n", + "Adstocked value: 48,477.88\n", + "Saturated value: 0.3312\n", + "Final response: 47328.6545\n", + "Raw spend: 48477.54771238987\n", + "After adstock: 48477.8810457232\n", + "After hill transform: 0.33118364396790295\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,786.52\n", + "Adstocked value: 5,786.85\n", + "Saturated value: 0.0266\n", + "Final response: 1789.6702\n", + "Raw spend: 5786.51721398083\n", + "After adstock: 5786.850547314163\n", + "After hill transform: 0.026641695758509918\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712968334612\n", + "After adstock: 7648.889438922847\n", + "After hill transform: 0.3475802277431854\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.77\n", + "Adstocked value: 16,145.99\n", + "Saturated value: 0.0009\n", + "Final response: 493.4131\n", + "Raw spend: 16144.76816223199\n", + "After adstock: 16145.990384454213\n", + "After hill transform: 0.0009134962738095579\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.08\n", + "Adstocked value: 48,478.41\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8589\n", + "Raw spend: 48478.081585518565\n", + "After adstock: 48478.4149188519\n", + "After hill transform: 0.3311850745712606\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,785.03\n", + "Adstocked value: 5,785.36\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4882\n", + "Raw spend: 5785.02541017253\n", + "After adstock: 5785.3587435058635\n", + "After hill transform: 0.026624100386852544\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712986304344\n", + "After adstock: 7648.889456892579\n", + "After hill transform: 0.3475802292217663\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.86\n", + "Adstocked value: 16,146.09\n", + "Saturated value: 0.0009\n", + "Final response: 493.4218\n", + "Raw spend: 16144.863953502974\n", + "After adstock: 16146.086175725197\n", + "After hill transform: 0.0009135124995521584\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.13\n", + "Adstocked value: 48,478.47\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8794\n", + "Raw spend: 48478.13497283143\n", + "After adstock: 48478.46830616477\n", + "After hill transform: 0.3311852176309014\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.88\n", + "Adstocked value: 5,785.21\n", + "Saturated value: 0.0266\n", + "Final response: 1788.3700\n", + "Raw spend: 5784.8762297917\n", + "After adstock: 5785.209563125033\n", + "After hill transform: 0.0266223412220327\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712988101316\n", + "After adstock: 7648.889458689551\n", + "After hill transform: 0.3475802293696244\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.86\n", + "Adstocked value: 16,146.09\n", + "Saturated value: 0.0009\n", + "Final response: 493.4218\n", + "Raw spend: 16144.863953517875\n", + "After adstock: 16146.086175740098\n", + "After hill transform: 0.0009135124995546826\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.13\n", + "Adstocked value: 48,478.47\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8794\n", + "Raw spend: 48478.13497283143\n", + "After adstock: 48478.46830616477\n", + "After hill transform: 0.3311852176309014\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.88\n", + "Adstocked value: 5,785.21\n", + "Saturated value: 0.0266\n", + "Final response: 1788.3700\n", + "Raw spend: 5784.8762297917\n", + "After adstock: 5785.209563125033\n", + "After hill transform: 0.0266223412220327\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712988101316\n", + "After adstock: 7648.889458689551\n", + "After hill transform: 0.3475802293696244\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.86\n", + "Adstocked value: 16,146.09\n", + "Saturated value: 0.0009\n", + "Final response: 493.4218\n", + "Raw spend: 16144.863953502974\n", + "After adstock: 16146.086175725197\n", + "After hill transform: 0.0009135124995521584\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.13\n", + "Adstocked value: 48,478.47\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8794\n", + "Raw spend: 48478.13497284633\n", + "After adstock: 48478.46830617967\n", + "After hill transform: 0.3311852176309414\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.88\n", + "Adstocked value: 5,785.21\n", + "Saturated value: 0.0266\n", + "Final response: 1788.3700\n", + "Raw spend: 5784.8762297917\n", + "After adstock: 5785.209563125033\n", + "After hill transform: 0.0266223412220327\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712988101316\n", + "After adstock: 7648.889458689551\n", + "After hill transform: 0.3475802293696244\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.86\n", + "Adstocked value: 16,146.09\n", + "Saturated value: 0.0009\n", + "Final response: 493.4218\n", + "Raw spend: 16144.863953502974\n", + "After adstock: 16146.086175725197\n", + "After hill transform: 0.0009135124995521584\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.13\n", + "Adstocked value: 48,478.47\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8794\n", + "Raw spend: 48478.13497283143\n", + "After adstock: 48478.46830616477\n", + "After hill transform: 0.3311852176309014\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.88\n", + "Adstocked value: 5,785.21\n", + "Saturated value: 0.0266\n", + "Final response: 1788.3700\n", + "Raw spend: 5784.876229806601\n", + "After adstock: 5785.209563139934\n", + "After hill transform: 0.026622341222208412\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712988101316\n", + "After adstock: 7648.889458689551\n", + "After hill transform: 0.3475802293696244\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.86\n", + "Adstocked value: 16,146.09\n", + "Saturated value: 0.0009\n", + "Final response: 493.4218\n", + "Raw spend: 16144.863953502974\n", + "After adstock: 16146.086175725197\n", + "After hill transform: 0.0009135124995521584\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.13\n", + "Adstocked value: 48,478.47\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8794\n", + "Raw spend: 48478.13497283143\n", + "After adstock: 48478.46830616477\n", + "After hill transform: 0.3311852176309014\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.88\n", + "Adstocked value: 5,785.21\n", + "Saturated value: 0.0266\n", + "Final response: 1788.3700\n", + "Raw spend: 5784.8762297917\n", + "After adstock: 5785.209563125033\n", + "After hill transform: 0.0266223412220327\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712988116217\n", + "After adstock: 7648.889458704452\n", + "After hill transform: 0.3475802293708505\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,108.54\n", + "Adstocked value: 16,109.76\n", + "Saturated value: 0.0009\n", + "Final response: 490.1060\n", + "Raw spend: 16108.541227071446\n", + "After adstock: 16109.763449293669\n", + "After hill transform: 0.0009073736554373047\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,457.89\n", + "Adstocked value: 48,458.22\n", + "Saturated value: 0.3311\n", + "Final response: 47321.1259\n", + "Raw spend: 48457.89127377288\n", + "After adstock: 48458.22460710622\n", + "After hill transform: 0.33113096241691603\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,841.44\n", + "Adstocked value: 5,841.78\n", + "Saturated value: 0.0273\n", + "Final response: 1833.5058\n", + "Raw spend: 5841.443336672237\n", + "After adstock: 5841.77667000557\n", + "After hill transform: 0.027294249786041766\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1243\n", + "Raw spend: 7648.712306714214\n", + "After adstock: 7648.888777302449\n", + "After hill transform: 0.34758017330390223\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,141.23\n", + "Adstocked value: 16,142.45\n", + "Saturated value: 0.0009\n", + "Final response: 493.0896\n", + "Raw spend: 16141.23168085982\n", + "After adstock: 16142.453903082043\n", + "After hill transform: 0.0009128973759651737\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,476.11\n", + "Adstocked value: 48,476.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.1041\n", + "Raw spend: 48476.110602925575\n", + "After adstock: 48476.44393625891\n", + "After hill transform: 0.33117979292720917\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,790.53\n", + "Adstocked value: 5,790.87\n", + "Saturated value: 0.0267\n", + "Final response: 1792.8542\n", + "Raw spend: 5790.532940479754\n", + "After adstock: 5790.866273813087\n", + "After hill transform: 0.02668909367216301\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1257\n", + "Raw spend: 7648.712919962606\n", + "After adstock: 7648.889390550841\n", + "After hill transform: 0.34758022376305225\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.50\n", + "Adstocked value: 16,145.72\n", + "Saturated value: 0.0009\n", + "Final response: 493.3886\n", + "Raw spend: 16144.500726238659\n", + "After adstock: 16145.722948460882\n", + "After hill transform: 0.0009134509747926551\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,477.93\n", + "Adstocked value: 48,478.27\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8018\n", + "Raw spend: 48477.932535840846\n", + "After adstock: 48478.26586917418\n", + "After hill transform: 0.3311846751687075\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,785.44\n", + "Adstocked value: 5,785.78\n", + "Saturated value: 0.0266\n", + "Final response: 1788.8181\n", + "Raw spend: 5785.4419008605055\n", + "After adstock: 5785.7752341938385\n", + "After hill transform: 0.02662901208649436\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.7129812874455\n", + "After adstock: 7648.889451875681\n", + "After hill transform: 0.34758022880896716\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.83\n", + "Adstocked value: 16,146.05\n", + "Saturated value: 0.0009\n", + "Final response: 493.4185\n", + "Raw spend: 16144.827630776543\n", + "After adstock: 16146.049852998765\n", + "After hill transform: 0.000913506346952191\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.45\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8716\n", + "Raw spend: 48478.11472913237\n", + "After adstock: 48478.44806246571\n", + "After hill transform: 0.3311851633847638\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.93\n", + "Adstocked value: 5,785.27\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4148\n", + "Raw spend: 5784.932796898581\n", + "After adstock: 5785.266130231914\n", + "After hill transform: 0.026623008264676905\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987419929\n", + "After adstock: 7648.889458008164\n", + "After hill transform: 0.34758022931355864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.83\n", + "Adstocked value: 16,146.05\n", + "Saturated value: 0.0009\n", + "Final response: 493.4185\n", + "Raw spend: 16144.827630791444\n", + "After adstock: 16146.049853013667\n", + "After hill transform: 0.0009135063469547151\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.45\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8716\n", + "Raw spend: 48478.11472913237\n", + "After adstock: 48478.44806246571\n", + "After hill transform: 0.3311851633847638\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.93\n", + "Adstocked value: 5,785.27\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4148\n", + "Raw spend: 5784.932796898581\n", + "After adstock: 5785.266130231914\n", + "After hill transform: 0.026623008264676905\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987419929\n", + "After adstock: 7648.889458008164\n", + "After hill transform: 0.34758022931355864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.83\n", + "Adstocked value: 16,146.05\n", + "Saturated value: 0.0009\n", + "Final response: 493.4185\n", + "Raw spend: 16144.827630776543\n", + "After adstock: 16146.049852998765\n", + "After hill transform: 0.000913506346952191\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.45\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8716\n", + "Raw spend: 48478.11472914727\n", + "After adstock: 48478.44806248061\n", + "After hill transform: 0.33118516338480375\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.93\n", + "Adstocked value: 5,785.27\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4148\n", + "Raw spend: 5784.932796898581\n", + "After adstock: 5785.266130231914\n", + "After hill transform: 0.026623008264676905\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987419929\n", + "After adstock: 7648.889458008164\n", + "After hill transform: 0.34758022931355864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.83\n", + "Adstocked value: 16,146.05\n", + "Saturated value: 0.0009\n", + "Final response: 493.4185\n", + "Raw spend: 16144.827630776543\n", + "After adstock: 16146.049852998765\n", + "After hill transform: 0.000913506346952191\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.45\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8716\n", + "Raw spend: 48478.11472913237\n", + "After adstock: 48478.44806246571\n", + "After hill transform: 0.3311851633847638\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.93\n", + "Adstocked value: 5,785.27\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4148\n", + "Raw spend: 5784.932796913482\n", + "After adstock: 5785.266130246815\n", + "After hill transform: 0.02662300826485262\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987419929\n", + "After adstock: 7648.889458008164\n", + "After hill transform: 0.34758022931355864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.83\n", + "Adstocked value: 16,146.05\n", + "Saturated value: 0.0009\n", + "Final response: 493.4185\n", + "Raw spend: 16144.827630776543\n", + "After adstock: 16146.049852998765\n", + "After hill transform: 0.000913506346952191\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.45\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8716\n", + "Raw spend: 48478.11472913237\n", + "After adstock: 48478.44806246571\n", + "After hill transform: 0.3311851633847638\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.93\n", + "Adstocked value: 5,785.27\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4148\n", + "Raw spend: 5784.932796898581\n", + "After adstock: 5785.266130231914\n", + "After hill transform: 0.026623008264676905\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298743483\n", + "After adstock: 7648.889458023065\n", + "After hill transform: 0.3475802293147847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,112.19\n", + "Adstocked value: 16,113.42\n", + "Saturated value: 0.0009\n", + "Final response: 490.4388\n", + "Raw spend: 16112.194108276488\n", + "After adstock: 16113.41633049871\n", + "After hill transform: 0.0009079897781817152\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,459.93\n", + "Adstocked value: 48,460.26\n", + "Saturated value: 0.3311\n", + "Final response: 47321.9057\n", + "Raw spend: 48459.92714212711\n", + "After adstock: 48460.26047546045\n", + "After hill transform: 0.3311364195773287\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,835.75\n", + "Adstocked value: 5,836.09\n", + "Saturated value: 0.0272\n", + "Final response: 1828.9370\n", + "Raw spend: 5835.754518587524\n", + "After adstock: 5836.087851920857\n", + "After hill transform: 0.02722623665688104\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1244\n", + "Raw spend: 7648.71237523965\n", + "After adstock: 7648.888845827885\n", + "After hill transform: 0.347580178942295\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,141.56\n", + "Adstocked value: 16,142.79\n", + "Saturated value: 0.0009\n", + "Final response: 493.1200\n", + "Raw spend: 16141.564278526537\n", + "After adstock: 16142.78650074876\n", + "After hill transform: 0.0009129536897557714\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,476.30\n", + "Adstocked value: 48,476.63\n", + "Saturated value: 0.3312\n", + "Final response: 47328.1751\n", + "Raw spend: 48476.29597043185\n", + "After adstock: 48476.629303765185\n", + "After hill transform: 0.3311802896640404\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,790.01\n", + "Adstocked value: 5,790.35\n", + "Saturated value: 0.0267\n", + "Final response: 1792.4433\n", + "Raw spend: 5790.014969067475\n", + "After adstock: 5790.348302400808\n", + "After hill transform: 0.026682977261604936\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1257\n", + "Raw spend: 7648.712926201901\n", + "After adstock: 7648.889396790136\n", + "After hill transform: 0.34758022427643226\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.50\n", + "Adstocked value: 16,145.72\n", + "Saturated value: 0.0009\n", + "Final response: 493.3886\n", + "Raw spend: 16144.501295551541\n", + "After adstock: 16145.723517773764\n", + "After hill transform: 0.0009134510712227923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,477.93\n", + "Adstocked value: 48,478.27\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8020\n", + "Raw spend: 48477.93285326232\n", + "After adstock: 48478.266186595654\n", + "After hill transform: 0.33118467601929036\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,785.44\n", + "Adstocked value: 5,785.77\n", + "Saturated value: 0.0266\n", + "Final response: 1788.8174\n", + "Raw spend: 5785.44101411547\n", + "After adstock: 5785.774347448803\n", + "After hill transform: 0.026629001628496487\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712981298127\n", + "After adstock: 7648.889451886362\n", + "After hill transform: 0.347580228809846\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.79\n", + "Adstocked value: 16,146.02\n", + "Saturated value: 0.0009\n", + "Final response: 493.4155\n", + "Raw spend: 16144.794997254043\n", + "After adstock: 16146.017219476265\n", + "After hill transform: 0.0009135008192791472\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.10\n", + "Adstocked value: 48,478.43\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8646\n", + "Raw spend: 48478.09654154537\n", + "After adstock: 48478.429874878704\n", + "After hill transform: 0.33118511464828243\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.98\n", + "Adstocked value: 5,785.32\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4551\n", + "Raw spend: 5784.98361862027\n", + "After adstock: 5785.316951953603\n", + "After hill transform: 0.02662360756570271\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712986807749\n", + "After adstock: 7648.889457395984\n", + "After hill transform: 0.34758022926318743\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.05\n", + "Saturated value: 0.0009\n", + "Final response: 493.4182\n", + "Raw spend: 16144.824367424293\n", + "After adstock: 16146.046589646516\n", + "After hill transform: 0.0009135057941838857\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.45\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8709\n", + "Raw spend: 48478.112910373675\n", + "After adstock: 48478.44624370701\n", + "After hill transform: 0.33118515851111635\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.94\n", + "Adstocked value: 5,785.27\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4189\n", + "Raw spend: 5784.93787907075\n", + "After adstock: 5785.271212404083\n", + "After hill transform: 0.026623068194425926\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987358711\n", + "After adstock: 7648.889457946946\n", + "After hill transform: 0.3475802293085215\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.05\n", + "Saturated value: 0.0009\n", + "Final response: 493.4182\n", + "Raw spend: 16144.824367439194\n", + "After adstock: 16146.046589661417\n", + "After hill transform: 0.0009135057941864098\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.45\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8709\n", + "Raw spend: 48478.112910373675\n", + "After adstock: 48478.44624370701\n", + "After hill transform: 0.33118515851111635\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.94\n", + "Adstocked value: 5,785.27\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4189\n", + "Raw spend: 5784.93787907075\n", + "After adstock: 5785.271212404083\n", + "After hill transform: 0.026623068194425926\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987358711\n", + "After adstock: 7648.889457946946\n", + "After hill transform: 0.3475802293085215\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.05\n", + "Saturated value: 0.0009\n", + "Final response: 493.4182\n", + "Raw spend: 16144.824367424293\n", + "After adstock: 16146.046589646516\n", + "After hill transform: 0.0009135057941838857\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.45\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8709\n", + "Raw spend: 48478.112910388576\n", + "After adstock: 48478.44624372191\n", + "After hill transform: 0.33118515851115626\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.94\n", + "Adstocked value: 5,785.27\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4189\n", + "Raw spend: 5784.93787907075\n", + "After adstock: 5785.271212404083\n", + "After hill transform: 0.026623068194425926\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987358711\n", + "After adstock: 7648.889457946946\n", + "After hill transform: 0.3475802293085215\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.05\n", + "Saturated value: 0.0009\n", + "Final response: 493.4182\n", + "Raw spend: 16144.824367424293\n", + "After adstock: 16146.046589646516\n", + "After hill transform: 0.0009135057941838857\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.45\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8709\n", + "Raw spend: 48478.112910373675\n", + "After adstock: 48478.44624370701\n", + "After hill transform: 0.33118515851111635\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.94\n", + "Adstocked value: 5,785.27\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4189\n", + "Raw spend: 5784.937879085651\n", + "After adstock: 5785.271212418984\n", + "After hill transform: 0.02662306819460164\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987358711\n", + "After adstock: 7648.889457946946\n", + "After hill transform: 0.3475802293085215\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.05\n", + "Saturated value: 0.0009\n", + "Final response: 493.4182\n", + "Raw spend: 16144.824367424293\n", + "After adstock: 16146.046589646516\n", + "After hill transform: 0.0009135057941838857\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.45\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8709\n", + "Raw spend: 48478.112910373675\n", + "After adstock: 48478.44624370701\n", + "After hill transform: 0.33118515851111635\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.94\n", + "Adstocked value: 5,785.27\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4189\n", + "Raw spend: 5784.93787907075\n", + "After adstock: 5785.271212404083\n", + "After hill transform: 0.026623068194425926\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987373612\n", + "After adstock: 7648.889457961847\n", + "After hill transform: 0.3475802293097476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,981.33\n", + "Adstocked value: 15,982.55\n", + "Saturated value: 0.0009\n", + "Final response: 478.6097\n", + "Raw spend: 15981.325947226755\n", + "After adstock: 15982.548169448977\n", + "After hill transform: 0.0008860896212981369\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,386.99\n", + "Adstocked value: 48,387.32\n", + "Saturated value: 0.3309\n", + "Final response: 47293.9499\n", + "Raw spend: 48386.99057564416\n", + "After adstock: 48387.323908977494\n", + "After hill transform: 0.33094079777739677\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 6,039.56\n", + "Adstocked value: 6,039.90\n", + "Saturated value: 0.0297\n", + "Final response: 1996.7651\n", + "Raw spend: 6039.561701108224\n", + "After adstock: 6039.895034441557\n", + "After hill transform: 0.02972458743982447\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1188\n", + "Raw spend: 7648.70992025164\n", + "After adstock: 7648.886390839875\n", + "After hill transform: 0.34757997694158305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,128.47\n", + "Adstocked value: 16,129.70\n", + "Saturated value: 0.0009\n", + "Final response: 491.9238\n", + "Raw spend: 16128.47452540454\n", + "After adstock: 16129.696747626762\n", + "After hill transform: 0.0009107391408234143\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,469.00\n", + "Adstocked value: 48,469.33\n", + "Saturated value: 0.3312\n", + "Final response: 47325.3812\n", + "Raw spend: 48469.00067690072\n", + "After adstock: 48469.33401023406\n", + "After hill transform: 0.3311607390199842\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,810.40\n", + "Adstocked value: 5,810.73\n", + "Saturated value: 0.0269\n", + "Final response: 1808.6550\n", + "Raw spend: 5810.400261274497\n", + "After adstock: 5810.73359460783\n", + "After hill transform: 0.02692431114052198\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1251\n", + "Raw spend: 7648.712680648004\n", + "After adstock: 7648.889151236239\n", + "After hill transform: 0.3475802040718283\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,143.19\n", + "Adstocked value: 16,144.41\n", + "Saturated value: 0.0009\n", + "Final response: 493.2686\n", + "Raw spend: 16143.189383222318\n", + "After adstock: 16144.41160544454\n", + "After hill transform: 0.0009132288776616521\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,477.20\n", + "Adstocked value: 48,477.54\n", + "Saturated value: 0.3312\n", + "Final response: 47328.5220\n", + "Raw spend: 48477.201687026376\n", + "After adstock: 48477.53502035971\n", + "After hill transform: 0.33118271672765964\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,787.48\n", + "Adstocked value: 5,787.82\n", + "Saturated value: 0.0267\n", + "Final response: 1790.4365\n", + "Raw spend: 5787.484117291125\n", + "After adstock: 5787.817450624458\n", + "After hill transform: 0.02665310370469714\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71295668764\n", + "After adstock: 7648.889427275875\n", + "After hill transform: 0.3475802267848522\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.66\n", + "Adstocked value: 16,145.88\n", + "Saturated value: 0.0009\n", + "Final response: 493.4032\n", + "Raw spend: 16144.660869004096\n", + "After adstock: 16145.883091226318\n", + "After hill transform: 0.0009134781000189751\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.02\n", + "Adstocked value: 48,478.36\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8360\n", + "Raw spend: 48478.02178803895\n", + "After adstock: 48478.35512137228\n", + "After hill transform: 0.33118491433442704\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,785.19\n", + "Adstocked value: 5,785.53\n", + "Saturated value: 0.0266\n", + "Final response: 1788.6206\n", + "Raw spend: 5785.192502892787\n", + "After adstock: 5785.52583622612\n", + "After hill transform: 0.026626070857932206\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712984291604\n", + "After adstock: 7648.889454879839\n", + "After hill transform: 0.34758022905615454\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.03\n", + "Saturated value: 0.0009\n", + "Final response: 493.4167\n", + "Raw spend: 16144.808017582272\n", + "After adstock: 16146.030239804495\n", + "After hill transform: 0.0009135030247422668\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.10\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8674\n", + "Raw spend: 48478.103798140204\n", + "After adstock: 48478.43713147354\n", + "After hill transform: 0.331185134093464\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.96\n", + "Adstocked value: 5,785.30\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4390\n", + "Raw spend: 5784.9633414529535\n", + "After adstock: 5785.2966747862865\n", + "After hill transform: 0.02662336845190167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987052\n", + "After adstock: 7648.889457640235\n", + "After hill transform: 0.34758022928328486\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4181\n", + "Raw spend: 16144.82273244009\n", + "After adstock: 16146.044954662313\n", + "After hill transform: 0.0009135055172394724\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.45\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8706\n", + "Raw spend: 48478.11199915033\n", + "After adstock: 48478.445332483665\n", + "After hill transform: 0.3311851560693512\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.94\n", + "Adstocked value: 5,785.27\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4209\n", + "Raw spend: 5784.94042530897\n", + "After adstock: 5785.273758642303\n", + "After hill transform: 0.026623098220084747\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298732804\n", + "After adstock: 7648.889457916275\n", + "After hill transform: 0.34758022930599786\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4181\n", + "Raw spend: 16144.822732454992\n", + "After adstock: 16146.044954677214\n", + "After hill transform: 0.0009135055172419965\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.45\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8706\n", + "Raw spend: 48478.11199915033\n", + "After adstock: 48478.445332483665\n", + "After hill transform: 0.3311851560693512\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.94\n", + "Adstocked value: 5,785.27\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4209\n", + "Raw spend: 5784.94042530897\n", + "After adstock: 5785.273758642303\n", + "After hill transform: 0.026623098220084747\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298732804\n", + "After adstock: 7648.889457916275\n", + "After hill transform: 0.34758022930599786\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4181\n", + "Raw spend: 16144.82273244009\n", + "After adstock: 16146.044954662313\n", + "After hill transform: 0.0009135055172394724\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.45\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8706\n", + "Raw spend: 48478.11199916523\n", + "After adstock: 48478.445332498566\n", + "After hill transform: 0.3311851560693912\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.94\n", + "Adstocked value: 5,785.27\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4209\n", + "Raw spend: 5784.94042530897\n", + "After adstock: 5785.273758642303\n", + "After hill transform: 0.026623098220084747\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298732804\n", + "After adstock: 7648.889457916275\n", + "After hill transform: 0.34758022930599786\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4181\n", + "Raw spend: 16144.82273244009\n", + "After adstock: 16146.044954662313\n", + "After hill transform: 0.0009135055172394724\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.45\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8706\n", + "Raw spend: 48478.11199915033\n", + "After adstock: 48478.445332483665\n", + "After hill transform: 0.3311851560693512\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.94\n", + "Adstocked value: 5,785.27\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4209\n", + "Raw spend: 5784.940425323871\n", + "After adstock: 5785.273758657204\n", + "After hill transform: 0.026623098220260464\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298732804\n", + "After adstock: 7648.889457916275\n", + "After hill transform: 0.34758022930599786\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4181\n", + "Raw spend: 16144.82273244009\n", + "After adstock: 16146.044954662313\n", + "After hill transform: 0.0009135055172394724\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.45\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8706\n", + "Raw spend: 48478.11199915033\n", + "After adstock: 48478.445332483665\n", + "After hill transform: 0.3311851560693512\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.94\n", + "Adstocked value: 5,785.27\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4209\n", + "Raw spend: 5784.94042530897\n", + "After adstock: 5785.273758642303\n", + "After hill transform: 0.026623098220084747\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987342941\n", + "After adstock: 7648.889457931176\n", + "After hill transform: 0.347580229307224\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,139.24\n", + "Adstocked value: 16,140.47\n", + "Saturated value: 0.0009\n", + "Final response: 492.9078\n", + "Raw spend: 16139.244275716614\n", + "After adstock: 16140.466497938836\n", + "After hill transform: 0.0009125609265086821\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,475.00\n", + "Adstocked value: 48,475.34\n", + "Saturated value: 0.3312\n", + "Final response: 47327.6800\n", + "Raw spend: 48475.002997089636\n", + "After adstock: 48475.33633042297\n", + "After hill transform: 0.33117682479914445\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,793.63\n", + "Adstocked value: 5,793.96\n", + "Saturated value: 0.0267\n", + "Final response: 1795.3104\n", + "Raw spend: 5793.627988743888\n", + "After adstock: 5793.961322077221\n", + "After hill transform: 0.026725658234714043\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1256\n", + "Raw spend: 7648.712882680639\n", + "After adstock: 7648.889353268874\n", + "After hill transform: 0.3475802206954268\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.26\n", + "Adstocked value: 16,145.49\n", + "Saturated value: 0.0009\n", + "Final response: 493.3670\n", + "Raw spend: 16144.264886767744\n", + "After adstock: 16145.487108989966\n", + "After hill transform: 0.0009134110289180571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,477.80\n", + "Adstocked value: 48,478.13\n", + "Saturated value: 0.3312\n", + "Final response: 47328.7515\n", + "Raw spend: 48477.80109894426\n", + "After adstock: 48478.1344322776\n", + "After hill transform: 0.3311843229616133\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,785.81\n", + "Adstocked value: 5,786.14\n", + "Saturated value: 0.0266\n", + "Final response: 1789.1091\n", + "Raw spend: 5785.809181652461\n", + "After adstock: 5786.142514985794\n", + "After hill transform: 0.026633343888725295\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.7129768633\n", + "After adstock: 7648.8894474515355\n", + "After hill transform: 0.3475802284449408\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.77\n", + "Adstocked value: 16,145.99\n", + "Saturated value: 0.0009\n", + "Final response: 493.4130\n", + "Raw spend: 16144.766947872855\n", + "After adstock: 16145.989170095077\n", + "After hill transform: 0.0009134960681148145\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.08\n", + "Adstocked value: 48,478.41\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8587\n", + "Raw spend: 48478.08090912972\n", + "After adstock: 48478.414242463055\n", + "After hill transform: 0.3311850727587703\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,785.03\n", + "Adstocked value: 5,785.36\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4897\n", + "Raw spend: 5785.027300943319\n", + "After adstock: 5785.360634276652\n", + "After hill transform: 0.026624122683633438\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712986281566\n", + "After adstock: 7648.8894568698015\n", + "After hill transform: 0.3475802292198922\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4175\n", + "Raw spend: 16144.817153983367\n", + "After adstock: 16146.03937620559\n", + "After hill transform: 0.0009135045723240816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8694\n", + "Raw spend: 48478.108890148265\n", + "After adstock: 48478.4422234816\n", + "After hill transform: 0.33118514773829505\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4278\n", + "Raw spend: 5784.949112872405\n", + "After adstock: 5785.282446205738\n", + "After hill transform: 0.026623200665406476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987223393\n", + "After adstock: 7648.889457811628\n", + "After hill transform: 0.3475802292973873\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4175\n", + "Raw spend: 16144.817153998269\n", + "After adstock: 16146.039376220491\n", + "After hill transform: 0.0009135045723266056\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8694\n", + "Raw spend: 48478.108890148265\n", + "After adstock: 48478.4422234816\n", + "After hill transform: 0.33118514773829505\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4278\n", + "Raw spend: 5784.949112872405\n", + "After adstock: 5785.282446205738\n", + "After hill transform: 0.026623200665406476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987223393\n", + "After adstock: 7648.889457811628\n", + "After hill transform: 0.3475802292973873\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4175\n", + "Raw spend: 16144.817153983367\n", + "After adstock: 16146.03937620559\n", + "After hill transform: 0.0009135045723240816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8694\n", + "Raw spend: 48478.10889016317\n", + "After adstock: 48478.4422234965\n", + "After hill transform: 0.331185147738335\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4278\n", + "Raw spend: 5784.949112872405\n", + "After adstock: 5785.282446205738\n", + "After hill transform: 0.026623200665406476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987223393\n", + "After adstock: 7648.889457811628\n", + "After hill transform: 0.3475802292973873\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4175\n", + "Raw spend: 16144.817153983367\n", + "After adstock: 16146.03937620559\n", + "After hill transform: 0.0009135045723240816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8694\n", + "Raw spend: 48478.108890148265\n", + "After adstock: 48478.4422234816\n", + "After hill transform: 0.33118514773829505\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4278\n", + "Raw spend: 5784.949112887306\n", + "After adstock: 5785.282446220639\n", + "After hill transform: 0.026623200665582197\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987223393\n", + "After adstock: 7648.889457811628\n", + "After hill transform: 0.3475802292973873\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4175\n", + "Raw spend: 16144.817153983367\n", + "After adstock: 16146.03937620559\n", + "After hill transform: 0.0009135045723240816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8694\n", + "Raw spend: 48478.108890148265\n", + "After adstock: 48478.4422234816\n", + "After hill transform: 0.33118514773829505\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4278\n", + "Raw spend: 5784.949112872405\n", + "After adstock: 5785.282446205738\n", + "After hill transform: 0.026623200665406476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987238294\n", + "After adstock: 7648.889457826529\n", + "After hill transform: 0.3475802292986134\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,138.01\n", + "Adstocked value: 16,139.24\n", + "Saturated value: 0.0009\n", + "Final response: 492.7953\n", + "Raw spend: 16138.013164089865\n", + "After adstock: 16139.235386312088\n", + "After hill transform: 0.0009123525519766965\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,474.32\n", + "Adstocked value: 48,474.65\n", + "Saturated value: 0.3312\n", + "Final response: 47327.4172\n", + "Raw spend: 48474.31687648042\n", + "After adstock: 48474.65020981376\n", + "After hill transform: 0.3311749861269498\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,795.55\n", + "Adstocked value: 5,795.88\n", + "Saturated value: 0.0267\n", + "Final response: 1796.8329\n", + "Raw spend: 5795.545244074441\n", + "After adstock: 5795.878577407774\n", + "After hill transform: 0.026748323101599965\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1255\n", + "Raw spend: 7648.712859586051\n", + "After adstock: 7648.889330174286\n", + "After hill transform: 0.34758021879516376\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.14\n", + "Adstocked value: 16,145.36\n", + "Saturated value: 0.0009\n", + "Final response: 493.3553\n", + "Raw spend: 16144.136754994017\n", + "After adstock: 16145.35897721624\n", + "After hill transform: 0.0009133893267794191\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,477.73\n", + "Adstocked value: 48,478.06\n", + "Saturated value: 0.3312\n", + "Final response: 47328.7242\n", + "Raw spend: 48477.72968878148\n", + "After adstock: 48478.06302211482\n", + "After hill transform: 0.3311841316058466\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,786.01\n", + "Adstocked value: 5,786.34\n", + "Saturated value: 0.0266\n", + "Final response: 1789.2672\n", + "Raw spend: 5786.008725992609\n", + "After adstock: 5786.342059325942\n", + "After hill transform: 0.026635697537004732\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712974459659\n", + "After adstock: 7648.889445047894\n", + "After hill transform: 0.347580228247165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.75\n", + "Adstocked value: 16,145.97\n", + "Saturated value: 0.0009\n", + "Final response: 493.4113\n", + "Raw spend: 16144.749114084432\n", + "After adstock: 16145.971336306655\n", + "After hill transform: 0.0009134930473344565\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.07\n", + "Adstocked value: 48,478.40\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8548\n", + "Raw spend: 48478.070970011584\n", + "After adstock: 48478.40430334492\n", + "After hill transform: 0.33118504612533706\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,785.06\n", + "Adstocked value: 5,785.39\n", + "Saturated value: 0.0266\n", + "Final response: 1788.5117\n", + "Raw spend: 5785.055074184425\n", + "After adstock: 5785.388407517758\n", + "After hill transform: 0.026624450198869422\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298594702\n", + "After adstock: 7648.889456535255\n", + "After hill transform: 0.3475802291923651\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.03\n", + "Saturated value: 0.0009\n", + "Final response: 493.4169\n", + "Raw spend: 16144.810349993473\n", + "After adstock: 16146.032572215696\n", + "After hill transform: 0.0009135034198207672\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8679\n", + "Raw spend: 48478.1050981346\n", + "After adstock: 48478.438431467934\n", + "After hill transform: 0.3311851375770022\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.96\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4361\n", + "Raw spend: 5784.959709003607\n", + "After adstock: 5785.29304233694\n", + "After hill transform: 0.026623325617215823\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987095755\n", + "After adstock: 7648.88945768399\n", + "After hill transform: 0.34758022928688503\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4175\n", + "Raw spend: 16144.816473584378\n", + "After adstock: 16146.038695806601\n", + "After hill transform: 0.0009135044570737067\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8692\n", + "Raw spend: 48478.1085109469\n", + "After adstock: 48478.441844280234\n", + "After hill transform: 0.3311851467221658\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4286\n", + "Raw spend: 5784.950172485525\n", + "After adstock: 5785.283505818858\n", + "After hill transform: 0.026623213160572052\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987210629\n", + "After adstock: 7648.889457798864\n", + "After hill transform: 0.3475802292963371\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4175\n", + "Raw spend: 16144.81647359928\n", + "After adstock: 16146.038695821502\n", + "After hill transform: 0.0009135044570762307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8692\n", + "Raw spend: 48478.1085109469\n", + "After adstock: 48478.441844280234\n", + "After hill transform: 0.3311851467221658\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4286\n", + "Raw spend: 5784.950172485525\n", + "After adstock: 5785.283505818858\n", + "After hill transform: 0.026623213160572052\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987210629\n", + "After adstock: 7648.889457798864\n", + "After hill transform: 0.3475802292963371\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4175\n", + "Raw spend: 16144.816473584378\n", + "After adstock: 16146.038695806601\n", + "After hill transform: 0.0009135044570737067\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8692\n", + "Raw spend: 48478.1085109618\n", + "After adstock: 48478.441844295136\n", + "After hill transform: 0.3311851467222058\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4286\n", + "Raw spend: 5784.950172485525\n", + "After adstock: 5785.283505818858\n", + "After hill transform: 0.026623213160572052\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987210629\n", + "After adstock: 7648.889457798864\n", + "After hill transform: 0.3475802292963371\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4175\n", + "Raw spend: 16144.816473584378\n", + "After adstock: 16146.038695806601\n", + "After hill transform: 0.0009135044570737067\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8692\n", + "Raw spend: 48478.1085109469\n", + "After adstock: 48478.441844280234\n", + "After hill transform: 0.3311851467221658\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4286\n", + "Raw spend: 5784.950172500427\n", + "After adstock: 5785.28350583376\n", + "After hill transform: 0.026623213160747766\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987210629\n", + "After adstock: 7648.889457798864\n", + "After hill transform: 0.3475802292963371\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4175\n", + "Raw spend: 16144.816473584378\n", + "After adstock: 16146.038695806601\n", + "After hill transform: 0.0009135044570737067\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8692\n", + "Raw spend: 48478.1085109469\n", + "After adstock: 48478.441844280234\n", + "After hill transform: 0.3311851467221658\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4286\n", + "Raw spend: 5784.950172485525\n", + "After adstock: 5785.283505818858\n", + "After hill transform: 0.026623213160572052\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298722553\n", + "After adstock: 7648.889457813765\n", + "After hill transform: 0.34758022929756316\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,110.89\n", + "Adstocked value: 16,112.11\n", + "Saturated value: 0.0009\n", + "Final response: 490.3198\n", + "Raw spend: 16110.888201853348\n", + "After adstock: 16112.11042407557\n", + "After hill transform: 0.000907769482121125\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,459.20\n", + "Adstocked value: 48,459.53\n", + "Saturated value: 0.3311\n", + "Final response: 47321.6270\n", + "Raw spend: 48459.1995338783\n", + "After adstock: 48459.53286721164\n", + "After hill transform: 0.3311344692390658\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,837.79\n", + "Adstocked value: 5,838.12\n", + "Saturated value: 0.0273\n", + "Final response: 1830.5694\n", + "Raw spend: 5837.788057755083\n", + "After adstock: 5838.121391088416\n", + "After hill transform: 0.02725053746918194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1244\n", + "Raw spend: 7648.7123507440465\n", + "After adstock: 7648.888821332282\n", + "After hill transform: 0.34758017692675386\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,141.42\n", + "Adstocked value: 16,142.65\n", + "Saturated value: 0.0009\n", + "Final response: 493.1071\n", + "Raw spend: 16141.423646411275\n", + "After adstock: 16142.645868633497\n", + "After hill transform: 0.0009129298783402278\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,476.22\n", + "Adstocked value: 48,476.55\n", + "Saturated value: 0.3312\n", + "Final response: 47328.1451\n", + "Raw spend: 48476.21761324004\n", + "After adstock: 48476.55094657338\n", + "After hill transform: 0.33118007968727864\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,790.23\n", + "Adstocked value: 5,790.57\n", + "Saturated value: 0.0267\n", + "Final response: 1792.6170\n", + "Raw spend: 5790.233961012481\n", + "After adstock: 5790.567294345814\n", + "After hill transform: 0.02668556310518471\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1257\n", + "Raw spend: 7648.71292356397\n", + "After adstock: 7648.889394152206\n", + "After hill transform: 0.3475802240593787\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.48\n", + "Adstocked value: 16,145.70\n", + "Saturated value: 0.0009\n", + "Final response: 493.3864\n", + "Raw spend: 16144.477190867068\n", + "After adstock: 16145.69941308929\n", + "After hill transform: 0.000913446988380601\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,477.92\n", + "Adstocked value: 48,478.25\n", + "Saturated value: 0.3312\n", + "Final response: 47328.7968\n", + "Raw spend: 48477.919421176215\n", + "After adstock: 48478.25275450955\n", + "After hill transform: 0.3311846400258099\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,785.48\n", + "Adstocked value: 5,785.81\n", + "Saturated value: 0.0266\n", + "Final response: 1788.8472\n", + "Raw spend: 5785.478551338221\n", + "After adstock: 5785.811884671554\n", + "After hill transform: 0.026629444333034796\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712980845963\n", + "After adstock: 7648.889451434198\n", + "After hill transform: 0.3475802287726412\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.78\n", + "Adstocked value: 16,146.00\n", + "Saturated value: 0.0009\n", + "Final response: 493.4144\n", + "Raw spend: 16144.782545312648\n", + "After adstock: 16146.00476753487\n", + "After hill transform: 0.0009134987100961913\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.09\n", + "Adstocked value: 48,478.42\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8620\n", + "Raw spend: 48478.08960196983\n", + "After adstock: 48478.42293530316\n", + "After hill transform: 0.33118509605260155\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,785.00\n", + "Adstocked value: 5,785.34\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4705\n", + "Raw spend: 5785.003010370795\n", + "After adstock: 5785.336343704128\n", + "After hill transform: 0.026623836239601233\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712986574163\n", + "After adstock: 7648.889457162398\n", + "After hill transform: 0.34758022924396753\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4172\n", + "Raw spend: 16144.813080757205\n", + "After adstock: 16146.035302979428\n", + "After hill transform: 0.0009135038823748729\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8685\n", + "Raw spend: 48478.10662004919\n", + "After adstock: 48478.43995338253\n", + "After hill transform: 0.3311851416552101\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.96\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4328\n", + "Raw spend: 5784.955456274052\n", + "After adstock: 5785.288789607385\n", + "After hill transform: 0.0266232754680928\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987146982\n", + "After adstock: 7648.889457735218\n", + "After hill transform: 0.3475802292911001\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4175\n", + "Raw spend: 16144.816134301662\n", + "After adstock: 16146.038356523884\n", + "After hill transform: 0.0009135043996038126\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8691\n", + "Raw spend: 48478.10832185713\n", + "After adstock: 48478.441655190465\n", + "After hill transform: 0.33118514621547024\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4290\n", + "Raw spend: 5784.950700864378\n", + "After adstock: 5785.284034197711\n", + "After hill transform: 0.026623219391320296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987204264\n", + "After adstock: 7648.889457792499\n", + "After hill transform: 0.3475802292958134\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4175\n", + "Raw spend: 16144.816134316563\n", + "After adstock: 16146.038356538786\n", + "After hill transform: 0.0009135043996063366\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8691\n", + "Raw spend: 48478.10832185713\n", + "After adstock: 48478.441655190465\n", + "After hill transform: 0.33118514621547024\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4290\n", + "Raw spend: 5784.950700864378\n", + "After adstock: 5785.284034197711\n", + "After hill transform: 0.026623219391320296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987204264\n", + "After adstock: 7648.889457792499\n", + "After hill transform: 0.3475802292958134\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4175\n", + "Raw spend: 16144.816134301662\n", + "After adstock: 16146.038356523884\n", + "After hill transform: 0.0009135043996038126\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8691\n", + "Raw spend: 48478.10832187203\n", + "After adstock: 48478.441655205366\n", + "After hill transform: 0.3311851462155102\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4290\n", + "Raw spend: 5784.950700864378\n", + "After adstock: 5785.284034197711\n", + "After hill transform: 0.026623219391320296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987204264\n", + "After adstock: 7648.889457792499\n", + "After hill transform: 0.3475802292958134\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4175\n", + "Raw spend: 16144.816134301662\n", + "After adstock: 16146.038356523884\n", + "After hill transform: 0.0009135043996038126\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8691\n", + "Raw spend: 48478.10832185713\n", + "After adstock: 48478.441655190465\n", + "After hill transform: 0.33118514621547024\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4290\n", + "Raw spend: 5784.950700879279\n", + "After adstock: 5785.284034212612\n", + "After hill transform: 0.026623219391496016\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987204264\n", + "After adstock: 7648.889457792499\n", + "After hill transform: 0.3475802292958134\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4175\n", + "Raw spend: 16144.816134301662\n", + "After adstock: 16146.038356523884\n", + "After hill transform: 0.0009135043996038126\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8691\n", + "Raw spend: 48478.10832185713\n", + "After adstock: 48478.441655190465\n", + "After hill transform: 0.33118514621547024\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4290\n", + "Raw spend: 5784.950700864378\n", + "After adstock: 5785.284034197711\n", + "After hill transform: 0.026623219391320296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987219165\n", + "After adstock: 7648.8894578074005\n", + "After hill transform: 0.3475802292970395\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,975.38\n", + "Adstocked value: 15,976.60\n", + "Saturated value: 0.0009\n", + "Final response: 478.0770\n", + "Raw spend: 15975.382375236653\n", + "After adstock: 15976.604597458876\n", + "After hill transform: 0.0008851034230058376\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,383.68\n", + "Adstocked value: 48,384.01\n", + "Saturated value: 0.3309\n", + "Final response: 47292.6799\n", + "Raw spend: 48383.67915336896\n", + "After adstock: 48384.0124867023\n", + "After hill transform: 0.33093191066459376\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 6,048.82\n", + "Adstocked value: 6,049.15\n", + "Saturated value: 0.0298\n", + "Final response: 2004.5893\n", + "Raw spend: 6048.816806858884\n", + "After adstock: 6049.150140192217\n", + "After hill transform: 0.02984106216996002\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1185\n", + "Raw spend: 7648.709808766284\n", + "After adstock: 7648.8862793545195\n", + "After hill transform: 0.3475799677683725\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,127.87\n", + "Adstocked value: 16,129.09\n", + "Saturated value: 0.0009\n", + "Final response: 491.8689\n", + "Raw spend: 16127.87275839516\n", + "After adstock: 16129.094980617383\n", + "After hill transform: 0.0009106374187433753\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,468.67\n", + "Adstocked value: 48,469.00\n", + "Saturated value: 0.3312\n", + "Final response: 47325.2528\n", + "Raw spend: 48468.66540500831\n", + "After adstock: 48468.998738341645\n", + "After hill transform: 0.3311598404687229\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,811.34\n", + "Adstocked value: 5,811.67\n", + "Saturated value: 0.0269\n", + "Final response: 1809.4023\n", + "Raw spend: 5811.337311463828\n", + "After adstock: 5811.670644797161\n", + "After hill transform: 0.026935434942573524\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1251\n", + "Raw spend: 7648.712669360466\n", + "After adstock: 7648.889139948701\n", + "After hill transform: 0.34758020314307003\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,143.12\n", + "Adstocked value: 16,144.34\n", + "Saturated value: 0.0009\n", + "Final response: 493.2624\n", + "Raw spend: 16143.121796711011\n", + "After adstock: 16144.344018933234\n", + "After hill transform: 0.0009132174317670877\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,477.16\n", + "Adstocked value: 48,477.50\n", + "Saturated value: 0.3312\n", + "Final response: 47328.5075\n", + "Raw spend: 48477.16403017225\n", + "After adstock: 48477.49736350559\n", + "After hill transform: 0.3311826158186944\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,787.59\n", + "Adstocked value: 5,787.92\n", + "Saturated value: 0.0267\n", + "Final response: 1790.5199\n", + "Raw spend: 5787.5893619243225\n", + "After adstock: 5787.9226952576555\n", + "After hill transform: 0.026654345598336553\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712955419885\n", + "After adstock: 7648.88942600812\n", + "After hill transform: 0.34758022668053906\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.65\n", + "Adstocked value: 16,145.87\n", + "Saturated value: 0.0009\n", + "Final response: 493.4019\n", + "Raw spend: 16144.646700542597\n", + "After adstock: 16145.86892276482\n", + "After hill transform: 0.0009134757001217147\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.01\n", + "Adstocked value: 48,478.35\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8330\n", + "Raw spend: 48478.01389268864\n", + "After adstock: 48478.34722602198\n", + "After hill transform: 0.3311848931775715\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,785.21\n", + "Adstocked value: 5,785.55\n", + "Saturated value: 0.0266\n", + "Final response: 1788.6380\n", + "Raw spend: 5785.214566970372\n", + "After adstock: 5785.547900303705\n", + "After hill transform: 0.026626331058899708\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712984025826\n", + "After adstock: 7648.889454614061\n", + "After hill transform: 0.3475802290342859\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.80\n", + "Adstocked value: 16,146.02\n", + "Saturated value: 0.0009\n", + "Final response: 493.4159\n", + "Raw spend: 16144.799190925756\n", + "After adstock: 16146.021413147979\n", + "After hill transform: 0.0009135015296286178\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.10\n", + "Adstocked value: 48,478.43\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8655\n", + "Raw spend: 48478.09887894028\n", + "After adstock: 48478.43221227362\n", + "After hill transform: 0.3311851209116982\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.98\n", + "Adstocked value: 5,785.31\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4499\n", + "Raw spend: 5784.977087474977\n", + "After adstock: 5785.3104208083105\n", + "After hill transform: 0.02662353054854738\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298688642\n", + "After adstock: 7648.8894574746555\n", + "After hill transform: 0.34758022926966065\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4173\n", + "Raw spend: 16144.814439964071\n", + "After adstock: 16146.036662186294\n", + "After hill transform: 0.0009135041126060232\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8688\n", + "Raw spend: 48478.107377565444\n", + "After adstock: 48478.44071089878\n", + "After hill transform: 0.3311851436850932\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4311\n", + "Raw spend: 5784.9533395254375\n", + "After adstock: 5785.2866728587705\n", + "After hill transform: 0.026623250506947697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298717248\n", + "After adstock: 7648.889457760715\n", + "After hill transform: 0.3475802292931981\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815964867903\n", + "After adstock: 16146.038187090126\n", + "After hill transform: 0.000913504370904031\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8691\n", + "Raw spend: 48478.10822742796\n", + "After adstock: 48478.4415607613\n", + "After hill transform: 0.33118514596243254\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4292\n", + "Raw spend: 5784.950964730484\n", + "After adstock: 5785.284298063817\n", + "After hill transform: 0.026623222502882085\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.7129872010855\n", + "After adstock: 7648.889457789321\n", + "After hill transform: 0.3475802292955518\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815964882804\n", + "After adstock: 16146.038187105027\n", + "After hill transform: 0.0009135043709065551\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8691\n", + "Raw spend: 48478.10822742796\n", + "After adstock: 48478.4415607613\n", + "After hill transform: 0.33118514596243254\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4292\n", + "Raw spend: 5784.950964730484\n", + "After adstock: 5785.284298063817\n", + "After hill transform: 0.026623222502882085\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.7129872010855\n", + "After adstock: 7648.889457789321\n", + "After hill transform: 0.3475802292955518\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815964867903\n", + "After adstock: 16146.038187090126\n", + "After hill transform: 0.000913504370904031\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8691\n", + "Raw spend: 48478.10822744286\n", + "After adstock: 48478.4415607762\n", + "After hill transform: 0.3311851459624725\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4292\n", + "Raw spend: 5784.950964730484\n", + "After adstock: 5785.284298063817\n", + "After hill transform: 0.026623222502882085\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.7129872010855\n", + "After adstock: 7648.889457789321\n", + "After hill transform: 0.3475802292955518\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815964867903\n", + "After adstock: 16146.038187090126\n", + "After hill transform: 0.000913504370904031\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8691\n", + "Raw spend: 48478.10822742796\n", + "After adstock: 48478.4415607613\n", + "After hill transform: 0.33118514596243254\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4292\n", + "Raw spend: 5784.950964745385\n", + "After adstock: 5785.284298078718\n", + "After hill transform: 0.026623222503057806\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.7129872010855\n", + "After adstock: 7648.889457789321\n", + "After hill transform: 0.3475802292955518\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815964867903\n", + "After adstock: 16146.038187090126\n", + "After hill transform: 0.000913504370904031\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8691\n", + "Raw spend: 48478.10822742796\n", + "After adstock: 48478.4415607613\n", + "After hill transform: 0.33118514596243254\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4292\n", + "Raw spend: 5784.950964730484\n", + "After adstock: 5785.284298063817\n", + "After hill transform: 0.026623222502882085\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987215987\n", + "After adstock: 7648.889457804222\n", + "After hill transform: 0.3475802292967779\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,297.94\n", + "Adstocked value: 15,299.16\n", + "Saturated value: 0.0008\n", + "Final response: 419.9115\n", + "Raw spend: 15297.938144472333\n", + "After adstock: 15299.160366694556\n", + "After hill transform: 0.0007774166871733559\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,006.12\n", + "Adstocked value: 48,006.46\n", + "Saturated value: 0.3299\n", + "Final response: 47147.4168\n", + "Raw spend: 48006.124568741056\n", + "After adstock: 48006.45790207439\n", + "After hill transform: 0.3299154283894438\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 7,103.83\n", + "Adstocked value: 7,104.16\n", + "Saturated value: 0.0449\n", + "Final response: 3013.3641\n", + "Raw spend: 7103.828330547218\n", + "After adstock: 7104.161663880551\n", + "After hill transform: 0.04485805892742083\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.70\n", + "Adstocked value: 7,648.87\n", + "Saturated value: 0.3476\n", + "Final response: 9726.0893\n", + "Raw spend: 7648.697100470172\n", + "After adstock: 7648.873571058407\n", + "After hill transform: 0.34757892210735536\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,060.13\n", + "Adstocked value: 16,061.35\n", + "Saturated value: 0.0009\n", + "Final response: 485.7096\n", + "Raw spend: 16060.128182828346\n", + "After adstock: 16061.350405050569\n", + "After hill transform: 0.0008992341878308724\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,430.91\n", + "Adstocked value: 48,431.24\n", + "Saturated value: 0.3311\n", + "Final response: 47310.7878\n", + "Raw spend: 48430.909861559274\n", + "After adstock: 48431.24319489261\n", + "After hill transform: 0.3310586211687709\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,916.84\n", + "Adstocked value: 5,917.17\n", + "Saturated value: 0.0282\n", + "Final response: 1894.6843\n", + "Raw spend: 5916.838701312157\n", + "After adstock: 5917.17203464549\n", + "After hill transform: 0.02820497460927648\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1222\n", + "Raw spend: 7648.711398527994\n", + "After adstock: 7648.887869116229\n", + "After hill transform: 0.347580098576751\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,136.35\n", + "Adstocked value: 16,137.57\n", + "Saturated value: 0.0009\n", + "Final response: 492.6430\n", + "Raw spend: 16136.347186663947\n", + "After adstock: 16137.56940888617\n", + "After hill transform: 0.0009120706236568083\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,473.39\n", + "Adstocked value: 48,473.72\n", + "Saturated value: 0.3312\n", + "Final response: 47327.0616\n", + "Raw spend: 48473.38839084109\n", + "After adstock: 48473.72172417443\n", + "After hill transform: 0.3311724979295296\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,798.14\n", + "Adstocked value: 5,798.47\n", + "Saturated value: 0.0268\n", + "Final response: 1798.8944\n", + "Raw spend: 5798.1397383886515\n", + "After adstock: 5798.4730717219845\n", + "After hill transform: 0.02677901177315974\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1255\n", + "Raw spend: 7648.712828333776\n", + "After adstock: 7648.889298922011\n", + "After hill transform: 0.34758021622367186\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,143.97\n", + "Adstocked value: 16,145.19\n", + "Saturated value: 0.0009\n", + "Final response: 493.3400\n", + "Raw spend: 16143.969087047508\n", + "After adstock: 16145.19130926973\n", + "After hill transform: 0.0009133609287752034\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,477.64\n", + "Adstocked value: 48,477.97\n", + "Saturated value: 0.3312\n", + "Final response: 47328.6884\n", + "Raw spend: 48477.63624376927\n", + "After adstock: 48477.96957710261\n", + "After hill transform: 0.33118388120358383\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,786.27\n", + "Adstocked value: 5,786.60\n", + "Saturated value: 0.0266\n", + "Final response: 1789.4741\n", + "Raw spend: 5786.269842096301\n", + "After adstock: 5786.603175429634\n", + "After hill transform: 0.026638777614226245\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712971314355\n", + "After adstock: 7648.88944190259\n", + "After hill transform: 0.34758022798836385\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.73\n", + "Adstocked value: 16,145.95\n", + "Saturated value: 0.0009\n", + "Final response: 493.4097\n", + "Raw spend: 16144.731277085863\n", + "After adstock: 16145.953499308085\n", + "After hill transform: 0.0009134900260169923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.06\n", + "Adstocked value: 48,478.39\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8510\n", + "Raw spend: 48478.06102906209\n", + "After adstock: 48478.394362395426\n", + "After hill transform: 0.3311850194869921\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,785.08\n", + "Adstocked value: 5,785.42\n", + "Saturated value: 0.0266\n", + "Final response: 1788.5337\n", + "Raw spend: 5785.082852467066\n", + "After adstock: 5785.416185800399\n", + "After hill transform: 0.02662477777590462\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712985612412\n", + "After adstock: 7648.889456200647\n", + "After hill transform: 0.347580229164833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.03\n", + "Saturated value: 0.0009\n", + "Final response: 493.4167\n", + "Raw spend: 16144.8074960897\n", + "After adstock: 16146.029718311922\n", + "After hill transform: 0.0009135029364085855\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.10\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8673\n", + "Raw spend: 48478.103507591375\n", + "After adstock: 48478.43684092471\n", + "After hill transform: 0.33118513331489297\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.96\n", + "Adstocked value: 5,785.30\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4397\n", + "Raw spend: 5784.964153504142\n", + "After adstock: 5785.297486837475\n", + "After hill transform: 0.026623378027803263\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987042219\n", + "After adstock: 7648.889457630454\n", + "After hill transform: 0.34758022928247995\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815117990083\n", + "After adstock: 16146.037340212306\n", + "After hill transform: 0.0009135042274544191\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8689\n", + "Raw spend: 48478.1077554443\n", + "After adstock: 48478.44108877764\n", + "After hill transform: 0.3311851446976787\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4303\n", + "Raw spend: 5784.9522836078495\n", + "After adstock: 5785.2856169411825\n", + "After hill transform: 0.026623238055350395\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.7129871851985\n", + "After adstock: 7648.889457773434\n", + "After hill transform: 0.3475802292942446\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81588018012\n", + "After adstock: 16146.038102402343\n", + "After hill transform: 0.000913504356559069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8691\n", + "Raw spend: 48478.108180229596\n", + "After adstock: 48478.44151356293\n", + "After hill transform: 0.33118514583595715\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4293\n", + "Raw spend: 5784.951096618221\n", + "After adstock: 5785.284429951554\n", + "After hill transform: 0.02662322405812868\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199497\n", + "After adstock: 7648.889457787732\n", + "After hill transform: 0.3475802292954211\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815880195021\n", + "After adstock: 16146.038102417244\n", + "After hill transform: 0.000913504356561593\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8691\n", + "Raw spend: 48478.108180229596\n", + "After adstock: 48478.44151356293\n", + "After hill transform: 0.33118514583595715\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4293\n", + "Raw spend: 5784.951096618221\n", + "After adstock: 5785.284429951554\n", + "After hill transform: 0.02662322405812868\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199497\n", + "After adstock: 7648.889457787732\n", + "After hill transform: 0.3475802292954211\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81588018012\n", + "After adstock: 16146.038102402343\n", + "After hill transform: 0.000913504356559069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8691\n", + "Raw spend: 48478.1081802445\n", + "After adstock: 48478.44151357783\n", + "After hill transform: 0.3311851458359971\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4293\n", + "Raw spend: 5784.951096618221\n", + "After adstock: 5785.284429951554\n", + "After hill transform: 0.02662322405812868\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199497\n", + "After adstock: 7648.889457787732\n", + "After hill transform: 0.3475802292954211\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81588018012\n", + "After adstock: 16146.038102402343\n", + "After hill transform: 0.000913504356559069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8691\n", + "Raw spend: 48478.108180229596\n", + "After adstock: 48478.44151356293\n", + "After hill transform: 0.33118514583595715\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4293\n", + "Raw spend: 5784.951096633122\n", + "After adstock: 5785.284429966455\n", + "After hill transform: 0.026623224058304397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199497\n", + "After adstock: 7648.889457787732\n", + "After hill transform: 0.3475802292954211\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81588018012\n", + "After adstock: 16146.038102402343\n", + "After hill transform: 0.000913504356559069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8691\n", + "Raw spend: 48478.108180229596\n", + "After adstock: 48478.44151356293\n", + "After hill transform: 0.33118514583595715\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4293\n", + "Raw spend: 5784.951096618221\n", + "After adstock: 5785.284429951554\n", + "After hill transform: 0.02662322405812868\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987214398\n", + "After adstock: 7648.889457802633\n", + "After hill transform: 0.34758022929664717\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 13,668.39\n", + "Adstocked value: 13,669.61\n", + "Saturated value: 0.0006\n", + "Final response: 299.6995\n", + "Raw spend: 13668.392515429961\n", + "After adstock: 13669.614737652184\n", + "After hill transform: 0.0005548584364791857\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 47,097.94\n", + "Adstocked value: 47,098.28\n", + "Saturated value: 0.3274\n", + "Final response: 46794.2165\n", + "Raw spend: 47097.942916180495\n", + "After adstock: 47098.27624951383\n", + "After hill transform: 0.32744389861915046\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,641.59\n", + "Adstocked value: 9,641.92\n", + "Saturated value: 0.0950\n", + "Final response: 6380.4538\n", + "Raw spend: 9641.586181084784\n", + "After adstock: 9641.919514418118\n", + "After hill transform: 0.09498180866690607\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.67\n", + "Adstocked value: 7,648.84\n", + "Saturated value: 0.3476\n", + "Final response: 9726.0189\n", + "Raw spend: 7648.666531535522\n", + "After adstock: 7648.843002123757\n", + "After hill transform: 0.3475764068404038\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,897.17\n", + "Adstocked value: 15,898.40\n", + "Saturated value: 0.0009\n", + "Final response: 471.1044\n", + "Raw spend: 15897.173543705105\n", + "After adstock: 15898.395765927327\n", + "After hill transform: 0.0008721944059065091\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,340.09\n", + "Adstocked value: 48,340.42\n", + "Saturated value: 0.3308\n", + "Final response: 47275.9562\n", + "Raw spend: 48340.09165382469\n", + "After adstock: 48340.424987158025\n", + "After hill transform: 0.33081488614374605\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 6,170.61\n", + "Adstocked value: 6,170.95\n", + "Saturated value: 0.0314\n", + "Final response: 2109.2065\n", + "Raw spend: 6170.614605064877\n", + "After adstock: 6170.94793839821\n", + "After hill transform: 0.0313984330583522\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.88\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1151\n", + "Raw spend: 7648.708341633099\n", + "After adstock: 7648.884812221334\n", + "After hill transform: 0.3475798470500801\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,120.05\n", + "Adstocked value: 16,121.27\n", + "Saturated value: 0.0009\n", + "Final response: 491.1552\n", + "Raw spend: 16120.051646532618\n", + "After adstock: 16121.27386875484\n", + "After hill transform: 0.0009093160332193518\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,464.31\n", + "Adstocked value: 48,464.64\n", + "Saturated value: 0.3311\n", + "Final response: 47323.5832\n", + "Raw spend: 48464.306527589106\n", + "After adstock: 48464.63986092244\n", + "After hill transform: 0.3311481579298642\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,823.52\n", + "Adstocked value: 5,823.85\n", + "Saturated value: 0.0271\n", + "Final response: 1819.1316\n", + "Raw spend: 5823.517447462887\n", + "After adstock: 5823.85078079622\n", + "After hill transform: 0.027080269685765542\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1248\n", + "Raw spend: 7648.712522642857\n", + "After adstock: 7648.888993231092\n", + "After hill transform: 0.3475801910708886\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,142.34\n", + "Adstocked value: 16,143.56\n", + "Saturated value: 0.0009\n", + "Final response: 493.1909\n", + "Raw spend: 16142.33945681537\n", + "After adstock: 16143.561679037593\n", + "After hill transform: 0.0009130849480737487\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,476.73\n", + "Adstocked value: 48,477.06\n", + "Saturated value: 0.3312\n", + "Final response: 47328.3406\n", + "Raw spend: 48476.72801496555\n", + "After adstock: 48477.061348298885\n", + "After hill transform: 0.3311814474254025\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,788.81\n", + "Adstocked value: 5,789.14\n", + "Saturated value: 0.0267\n", + "Final response: 1791.4859\n", + "Raw spend: 5788.807731702687\n", + "After adstock: 5789.14106503602\n", + "After hill transform: 0.02666872489549839\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1257\n", + "Raw spend: 7648.712940743832\n", + "After adstock: 7648.8894113320675\n", + "After hill transform: 0.3475802254729678\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.57\n", + "Adstocked value: 16,145.79\n", + "Saturated value: 0.0009\n", + "Final response: 493.3948\n", + "Raw spend: 16144.568237843645\n", + "After adstock: 16145.790460065868\n", + "After hill transform: 0.0009134624099461556\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,477.97\n", + "Adstocked value: 48,478.30\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8162\n", + "Raw spend: 48477.97016370319\n", + "After adstock: 48478.303497036526\n", + "After hill transform: 0.3311847759987017\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,785.34\n", + "Adstocked value: 5,785.67\n", + "Saturated value: 0.0266\n", + "Final response: 1788.7348\n", + "Raw spend: 5785.336760126667\n", + "After adstock: 5785.67009346\n", + "After hill transform: 0.02662777210572908\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.7129825539305\n", + "After adstock: 7648.889453142166\n", + "After hill transform: 0.34758022891317575\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.79\n", + "Adstocked value: 16,146.01\n", + "Saturated value: 0.0009\n", + "Final response: 493.4152\n", + "Raw spend: 16144.791115946473\n", + "After adstock: 16146.013338168696\n", + "After hill transform: 0.000913500161840131\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.09\n", + "Adstocked value: 48,478.43\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8638\n", + "Raw spend: 48478.094378576956\n", + "After adstock: 48478.42771191029\n", + "After hill transform: 0.3311851088522696\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.99\n", + "Adstocked value: 5,785.32\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4599\n", + "Raw spend: 5784.989662969066\n", + "After adstock: 5785.322996302399\n", + "After hill transform: 0.026623678842528486\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298673494\n", + "After adstock: 7648.8894573231755\n", + "After hill transform: 0.3475802292571966\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4172\n", + "Raw spend: 16144.813403756756\n", + "After adstock: 16146.035625978979\n", + "After hill transform: 0.0009135039370865988\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8686\n", + "Raw spend: 48478.10680006433\n", + "After adstock: 48478.440133397664\n", + "After hill transform: 0.33118514213758876\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4324\n", + "Raw spend: 5784.954953253305\n", + "After adstock: 5785.288286586638\n", + "After hill transform: 0.026623269536365055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987153041\n", + "After adstock: 7648.889457741276\n", + "After hill transform: 0.3475802292915986\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815632537784\n", + "After adstock: 16146.037854760007\n", + "After hill transform: 0.0009135043146118162\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10804221307\n", + "After adstock: 48478.441375546405\n", + "After hill transform: 0.3311851454661203\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.951482281729\n", + "After adstock: 5785.284815615062\n", + "After hill transform: 0.026623228605950282\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987194851\n", + "After adstock: 7648.889457783086\n", + "After hill transform: 0.34758022929503885\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815632552685\n", + "After adstock: 16146.037854774908\n", + "After hill transform: 0.0009135043146143402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10804221307\n", + "After adstock: 48478.441375546405\n", + "After hill transform: 0.3311851454661203\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.951482281729\n", + "After adstock: 5785.284815615062\n", + "After hill transform: 0.026623228605950282\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987194851\n", + "After adstock: 7648.889457783086\n", + "After hill transform: 0.34758022929503885\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815632537784\n", + "After adstock: 16146.037854760007\n", + "After hill transform: 0.0009135043146118162\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10804222797\n", + "After adstock: 48478.441375561306\n", + "After hill transform: 0.3311851454661603\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.951482281729\n", + "After adstock: 5785.284815615062\n", + "After hill transform: 0.026623228605950282\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987194851\n", + "After adstock: 7648.889457783086\n", + "After hill transform: 0.34758022929503885\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815632537784\n", + "After adstock: 16146.037854760007\n", + "After hill transform: 0.0009135043146118162\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10804221307\n", + "After adstock: 48478.441375546405\n", + "After hill transform: 0.3311851454661203\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.95148229663\n", + "After adstock: 5785.284815629963\n", + "After hill transform: 0.026623228606126002\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987194851\n", + "After adstock: 7648.889457783086\n", + "After hill transform: 0.34758022929503885\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815632537784\n", + "After adstock: 16146.037854760007\n", + "After hill transform: 0.0009135043146118162\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10804221307\n", + "After adstock: 48478.441375546405\n", + "After hill transform: 0.3311851454661203\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.951482281729\n", + "After adstock: 5785.284815615062\n", + "After hill transform: 0.026623228605950282\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987209752\n", + "After adstock: 7648.889457797987\n", + "After hill transform: 0.3475802292962649\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.63\n", + "Adstocked value: 16,145.85\n", + "Saturated value: 0.0009\n", + "Final response: 493.4006\n", + "Raw spend: 16144.63160508181\n", + "After adstock: 16145.853827304032\n", + "After hill transform: 0.0009134731432110989\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.01\n", + "Adstocked value: 48,478.34\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8298\n", + "Raw spend: 48478.00547457871\n", + "After adstock: 48478.33880791205\n", + "After hill transform: 0.3311848706198947\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,785.24\n", + "Adstocked value: 5,785.57\n", + "Saturated value: 0.0266\n", + "Final response: 1788.6567\n", + "Raw spend: 5785.238080827752\n", + "After adstock: 5785.571414161085\n", + "After hill transform: 0.026626608358704434\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712983742493\n", + "After adstock: 7648.889454330728\n", + "After hill transform: 0.34758022901097274\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.80\n", + "Adstocked value: 16,146.02\n", + "Saturated value: 0.0009\n", + "Final response: 493.4157\n", + "Raw spend: 16144.797229792186\n", + "After adstock: 16146.019452014409\n", + "After hill transform: 0.0009135011974399105\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.10\n", + "Adstocked value: 48,478.43\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8651\n", + "Raw spend: 48478.09778544963\n", + "After adstock: 48478.431118782966\n", + "After hill transform: 0.3311851179815188\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.98\n", + "Adstocked value: 5,785.31\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4523\n", + "Raw spend: 5784.980142136332\n", + "After adstock: 5785.313475469665\n", + "After hill transform: 0.026623566569981903\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712986849615\n", + "After adstock: 7648.88945743785\n", + "After hill transform: 0.3475802292666322\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4172\n", + "Raw spend: 16144.813792263225\n", + "After adstock: 16146.036014485448\n", + "After hill transform: 0.0009135040028943075\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8686\n", + "Raw spend: 48478.10701653673\n", + "After adstock: 48478.44034987006\n", + "After hill transform: 0.3311851427176604\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4319\n", + "Raw spend: 5784.95434826719\n", + "After adstock: 5785.287681600523\n", + "After hill transform: 0.02662326240224101\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987160327\n", + "After adstock: 7648.889457748563\n", + "After hill transform: 0.34758022929219823\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815448510328\n", + "After adstock: 16146.03767073255\n", + "After hill transform: 0.0009135042834400621\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10793964544\n", + "After adstock: 48478.44127297877\n", + "After hill transform: 0.33118514519127434\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4299\n", + "Raw spend: 5784.951768880275\n", + "After adstock: 5785.285102213608\n", + "After hill transform: 0.026623231985578234\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.7129871913985\n", + "After adstock: 7648.889457779634\n", + "After hill transform: 0.34758022929475474\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81561413504\n", + "After adstock: 16146.037836357262\n", + "After hill transform: 0.0009135043114946408\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.108031956304\n", + "After adstock: 48478.44136528964\n", + "After hill transform: 0.33118514543863575\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4297\n", + "Raw spend: 5784.951510941583\n", + "After adstock: 5785.284844274916\n", + "After hill transform: 0.026623228943913065\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987194505\n", + "After adstock: 7648.8894577827405\n", + "After hill transform: 0.34758022929501037\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815623309656\n", + "After adstock: 16146.037845531879\n", + "After hill transform: 0.0009135043130486967\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.108037069775\n", + "After adstock: 48478.44137040311\n", + "After hill transform: 0.33118514545233807\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.951496653324\n", + "After adstock: 5785.284829986657\n", + "After hill transform: 0.026623228775423034\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987194678\n", + "After adstock: 7648.889457782913\n", + "After hill transform: 0.34758022929502463\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81563161497\n", + "After adstock: 16146.037853837193\n", + "After hill transform: 0.0009135043144555042\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10804169874\n", + "After adstock: 48478.441375032075\n", + "After hill transform: 0.3311851454647421\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.951483718889\n", + "After adstock: 5785.284817052222\n", + "After hill transform: 0.026623228622897566\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987194834\n", + "After adstock: 7648.889457783069\n", + "After hill transform: 0.3475802292950374\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815632445503\n", + "After adstock: 16146.037854667726\n", + "After hill transform: 0.000913504314596185\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.108042161635\n", + "After adstock: 48478.44137549497\n", + "After hill transform: 0.33118514546598254\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.951482425445\n", + "After adstock: 5785.284815758778\n", + "After hill transform: 0.026623228607645006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987194849\n", + "After adstock: 7648.889457783084\n", + "After hill transform: 0.3475802292950387\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815632528556\n", + "After adstock: 16146.037854750779\n", + "After hill transform: 0.0009135043146102532\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.108042207925\n", + "After adstock: 48478.44137554126\n", + "After hill transform: 0.33118514546610656\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.951482296101\n", + "After adstock: 5785.284815629434\n", + "After hill transform: 0.026623228606119757\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987194851\n", + "After adstock: 7648.889457783086\n", + "After hill transform: 0.34758022929503885\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815632533157\n", + "After adstock: 16146.03785475538\n", + "After hill transform: 0.0009135043146110324\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10804221049\n", + "After adstock: 48478.44137554383\n", + "After hill transform: 0.33118514546611344\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.951482288936\n", + "After adstock: 5785.284815622269\n", + "After hill transform: 0.026623228606035266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987194851\n", + "After adstock: 7648.889457783086\n", + "After hill transform: 0.34758022929503885\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815632535463\n", + "After adstock: 16146.037854757686\n", + "After hill transform: 0.0009135043146114231\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.108042211774\n", + "After adstock: 48478.44137554511\n", + "After hill transform: 0.3311851454661168\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.9514822853425\n", + "After adstock: 5785.284815618676\n", + "After hill transform: 0.026623228605992894\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987194851\n", + "After adstock: 7648.889457783086\n", + "After hill transform: 0.34758022929503885\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815632550364\n", + "After adstock: 16146.037854772587\n", + "After hill transform: 0.0009135043146139472\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.108042211774\n", + "After adstock: 48478.44137554511\n", + "After hill transform: 0.3311851454661168\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.9514822853425\n", + "After adstock: 5785.284815618676\n", + "After hill transform: 0.026623228605992894\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987194851\n", + "After adstock: 7648.889457783086\n", + "After hill transform: 0.34758022929503885\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815632535463\n", + "After adstock: 16146.037854757686\n", + "After hill transform: 0.0009135043146114231\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.108042226675\n", + "After adstock: 48478.44137556001\n", + "After hill transform: 0.3311851454661568\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.9514822853425\n", + "After adstock: 5785.284815618676\n", + "After hill transform: 0.026623228605992894\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987194851\n", + "After adstock: 7648.889457783086\n", + "After hill transform: 0.34758022929503885\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815632535463\n", + "After adstock: 16146.037854757686\n", + "After hill transform: 0.0009135043146114231\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.108042211774\n", + "After adstock: 48478.44137554511\n", + "After hill transform: 0.3311851454661168\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.951482300244\n", + "After adstock: 5785.284815633577\n", + "After hill transform: 0.026623228606168607\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987194851\n", + "After adstock: 7648.889457783086\n", + "After hill transform: 0.34758022929503885\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815632535463\n", + "After adstock: 16146.037854757686\n", + "After hill transform: 0.0009135043146114231\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.108042211774\n", + "After adstock: 48478.44137554511\n", + "After hill transform: 0.3311851454661168\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.9514822853425\n", + "After adstock: 5785.284815618676\n", + "After hill transform: 0.026623228605992894\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987209752\n", + "After adstock: 7648.889457797987\n", + "After hill transform: 0.3475802292962649\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.00\n", + "Adstocked value: 16,145.23\n", + "Saturated value: 0.0009\n", + "Final response: 493.3432\n", + "Raw spend: 16144.00406641576\n", + "After adstock: 16145.226288637983\n", + "After hill transform: 0.0009133668531998788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,477.66\n", + "Adstocked value: 48,477.99\n", + "Saturated value: 0.3312\n", + "Final response: 47328.6958\n", + "Raw spend: 48477.655729095866\n", + "After adstock: 48477.9890624292\n", + "After hill transform: 0.33118393341795827\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,786.22\n", + "Adstocked value: 5,786.55\n", + "Saturated value: 0.0266\n", + "Final response: 1789.4310\n", + "Raw spend: 5786.2153767488\n", + "After adstock: 5786.548710082133\n", + "After hill transform: 0.02663813513394983\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712971970339\n", + "After adstock: 7648.889442558574\n", + "After hill transform: 0.34758022804233935\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.73\n", + "Adstocked value: 16,145.96\n", + "Saturated value: 0.0009\n", + "Final response: 493.4100\n", + "Raw spend: 16144.734475923493\n", + "After adstock: 16145.956698145716\n", + "After hill transform: 0.0009134905678511601\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.06\n", + "Adstocked value: 48,478.40\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8517\n", + "Raw spend: 48478.062810900185\n", + "After adstock: 48478.39614423352\n", + "After hill transform: 0.33118502426170915\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,785.08\n", + "Adstocked value: 5,785.41\n", + "Saturated value: 0.0266\n", + "Final response: 1788.5298\n", + "Raw spend: 5785.077871731688\n", + "After adstock: 5785.411205065021\n", + "After hill transform: 0.02662471904011642\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.7129856724\n", + "After adstock: 7648.889456260635\n", + "After hill transform: 0.34758022916976883\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.03\n", + "Saturated value: 0.0009\n", + "Final response: 493.4167\n", + "Raw spend: 16144.807516874265\n", + "After adstock: 16146.029739096488\n", + "After hill transform: 0.0009135029399292055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.10\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8673\n", + "Raw spend: 48478.103519080614\n", + "After adstock: 48478.43685241395\n", + "After hill transform: 0.33118513334568017\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.96\n", + "Adstocked value: 5,785.30\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4396\n", + "Raw spend: 5784.9641212299775\n", + "After adstock: 5785.297454563311\n", + "After hill transform: 0.026623377647218567\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987042606\n", + "After adstock: 7648.889457630841\n", + "After hill transform: 0.34758022928251187\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4173\n", + "Raw spend: 16144.814820969343\n", + "After adstock: 16146.037043191565\n", + "After hill transform: 0.0009135041771431393\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8689\n", + "Raw spend: 48478.10758989866\n", + "After adstock: 48478.440923231996\n", + "After hill transform: 0.3311851442540732\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4306\n", + "Raw spend: 5784.952746179806\n", + "After adstock: 5785.286079513139\n", + "After hill transform: 0.026623243510093594\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987179626\n", + "After adstock: 7648.889457767861\n", + "After hill transform: 0.34758022929378607\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815551378852\n", + "After adstock: 16146.037773601074\n", + "After hill transform: 0.0009135043008645942\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10799698046\n", + "After adstock: 48478.4413303138\n", + "After hill transform: 0.3311851453449125\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4297\n", + "Raw spend: 5784.951608674789\n", + "After adstock: 5785.284942008122\n", + "After hill transform: 0.026623230096402748\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987193328\n", + "After adstock: 7648.889457781564\n", + "After hill transform: 0.34758022929491356\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815624419802\n", + "After adstock: 16146.037846642024\n", + "After hill transform: 0.0009135043132367401\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.108037688646\n", + "After adstock: 48478.44137102198\n", + "After hill transform: 0.3311851454539964\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.9514949242875\n", + "After adstock: 5785.284828257621\n", + "After hill transform: 0.026623228755033885\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987194699\n", + "After adstock: 7648.889457782934\n", + "After hill transform: 0.34758022929502636\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81562837359\n", + "After adstock: 16146.037850595812\n", + "After hill transform: 0.0009135043139064583\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10803989222\n", + "After adstock: 48478.441373225556\n", + "After hill transform: 0.3311851454599013\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.951488766847\n", + "After adstock: 5785.2848221001805\n", + "After hill transform: 0.026623228682424106\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987194773\n", + "After adstock: 7648.889457783008\n", + "After hill transform: 0.34758022929503235\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815632119276\n", + "After adstock: 16146.037854341499\n", + "After hill transform: 0.0009135043145409268\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.108041979816\n", + "After adstock: 48478.44137531315\n", + "After hill transform: 0.33118514546549527\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.951482933493\n", + "After adstock: 5785.284816266826\n", + "After hill transform: 0.026623228613636016\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987194843\n", + "After adstock: 7648.889457783078\n", + "After hill transform: 0.3475802292950381\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815632493845\n", + "After adstock: 16146.037854716067\n", + "After hill transform: 0.0009135043146043735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10804218858\n", + "After adstock: 48478.441375521914\n", + "After hill transform: 0.3311851454660547\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.951482350158\n", + "After adstock: 5785.284815683491\n", + "After hill transform: 0.026623228606757202\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298719485\n", + "After adstock: 7648.889457783085\n", + "After hill transform: 0.34758022929503873\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81563251412\n", + "After adstock: 16146.037854736343\n", + "After hill transform: 0.000913504314607808\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10804219988\n", + "After adstock: 48478.44137553321\n", + "After hill transform: 0.33118514546608496\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.951482318581\n", + "After adstock: 5785.284815651914\n", + "After hill transform: 0.026623228606384847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987194851\n", + "After adstock: 7648.889457783086\n", + "After hill transform: 0.34758022929503885\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81563253333\n", + "After adstock: 16146.037854755552\n", + "After hill transform: 0.0009135043146110617\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10804221059\n", + "After adstock: 48478.441375543924\n", + "After hill transform: 0.33118514546611366\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.951482288667\n", + "After adstock: 5785.284815622\n", + "After hill transform: 0.02662322860603209\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987194851\n", + "After adstock: 7648.889457783086\n", + "After hill transform: 0.34758022929503885\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81563254823\n", + "After adstock: 16146.037854770453\n", + "After hill transform: 0.0009135043146135857\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10804221059\n", + "After adstock: 48478.441375543924\n", + "After hill transform: 0.33118514546611366\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.951482288667\n", + "After adstock: 5785.284815622\n", + "After hill transform: 0.02662322860603209\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987194851\n", + "After adstock: 7648.889457783086\n", + "After hill transform: 0.34758022929503885\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81563253333\n", + "After adstock: 16146.037854755552\n", + "After hill transform: 0.0009135043146110617\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10804222549\n", + "After adstock: 48478.441375558825\n", + "After hill transform: 0.33118514546615363\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.951482288667\n", + "After adstock: 5785.284815622\n", + "After hill transform: 0.02662322860603209\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987194851\n", + "After adstock: 7648.889457783086\n", + "After hill transform: 0.34758022929503885\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81563253333\n", + "After adstock: 16146.037854755552\n", + "After hill transform: 0.0009135043146110617\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10804221059\n", + "After adstock: 48478.441375543924\n", + "After hill transform: 0.33118514546611366\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.951482303568\n", + "After adstock: 5785.284815636901\n", + "After hill transform: 0.02662322860620781\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987194851\n", + "After adstock: 7648.889457783086\n", + "After hill transform: 0.34758022929503885\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81563253333\n", + "After adstock: 16146.037854755552\n", + "After hill transform: 0.0009135043146110617\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10804221059\n", + "After adstock: 48478.441375543924\n", + "After hill transform: 0.33118514546611366\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.951482288667\n", + "After adstock: 5785.284815622\n", + "After hill transform: 0.02662322860603209\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987209752\n", + "After adstock: 7648.889457797987\n", + "After hill transform: 0.3475802292962649\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,140.97\n", + "Adstocked value: 16,142.20\n", + "Saturated value: 0.0009\n", + "Final response: 493.0661\n", + "Raw spend: 16140.974947987677\n", + "After adstock: 16142.1971702099\n", + "After hill transform: 0.0009128539088059728\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,475.97\n", + "Adstocked value: 48,476.30\n", + "Saturated value: 0.3312\n", + "Final response: 47328.0493\n", + "Raw spend: 48475.96751362081\n", + "After adstock: 48476.300846954146\n", + "After hill transform: 0.33117940948394897\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,790.93\n", + "Adstocked value: 5,791.27\n", + "Saturated value: 0.0267\n", + "Final response: 1793.1713\n", + "Raw spend: 5790.932767475932\n", + "After adstock: 5791.2661008092655\n", + "After hill transform: 0.026693815545167743\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1257\n", + "Raw spend: 7648.712915146349\n", + "After adstock: 7648.889385734584\n", + "After hill transform: 0.34758022336676214\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.43\n", + "Adstocked value: 16,145.65\n", + "Saturated value: 0.0009\n", + "Final response: 493.3823\n", + "Raw spend: 16144.431564078764\n", + "After adstock: 16145.653786300987\n", + "After hill transform: 0.0009134392601659649\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,477.89\n", + "Adstocked value: 48,478.23\n", + "Saturated value: 0.3312\n", + "Final response: 47328.7871\n", + "Raw spend: 48477.89398935161\n", + "After adstock: 48478.22732268494\n", + "After hill transform: 0.3311845718770376\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,785.55\n", + "Adstocked value: 5,785.88\n", + "Saturated value: 0.0266\n", + "Final response: 1788.9035\n", + "Raw spend: 5785.549610807393\n", + "After adstock: 5785.882944140726\n", + "After hill transform: 0.026630282402230483\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71297999\n", + "After adstock: 7648.8894505782355\n", + "After hill transform: 0.3475802287022111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.78\n", + "Adstocked value: 16,146.00\n", + "Saturated value: 0.0009\n", + "Final response: 493.4139\n", + "Raw spend: 16144.777225687872\n", + "After adstock: 16145.999447910095\n", + "After hill transform: 0.0009134978090278953\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.09\n", + "Adstocked value: 48,478.42\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8608\n", + "Raw spend: 48478.08663692469\n", + "After adstock: 48478.41997025802\n", + "After hill transform: 0.33118508810729747\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,785.01\n", + "Adstocked value: 5,785.34\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4770\n", + "Raw spend: 5785.011295140539\n", + "After adstock: 5785.344628473872\n", + "After hill transform: 0.02662393393667898\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712986474366\n", + "After adstock: 7648.889457062601\n", + "After hill transform: 0.34758022923575604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.03\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.811791848784\n", + "After adstock: 16146.034014071007\n", + "After hill transform: 0.0009135036640513586\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8682\n", + "Raw spend: 48478.105901682\n", + "After adstock: 48478.439235015336\n", + "After hill transform: 0.331185139730233\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.96\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4344\n", + "Raw spend: 5784.957463573854\n", + "After adstock: 5785.290796907187\n", + "After hill transform: 0.02662329913860705\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987122803\n", + "After adstock: 7648.889457711038\n", + "After hill transform: 0.3475802292891106\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815248464874\n", + "After adstock: 16146.037470687097\n", + "After hill transform: 0.0009135042495550775\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10782815773\n", + "After adstock: 48478.441161491064\n", + "After hill transform: 0.33118514489252565\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4301\n", + "Raw spend: 5784.952080417185\n", + "After adstock: 5785.285413750518\n", + "After hill transform: 0.02662323565928469\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987187646\n", + "After adstock: 7648.889457775881\n", + "After hill transform: 0.34758022929444604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815594126483\n", + "After adstock: 16146.037816348706\n", + "After hill transform: 0.000913504308105463\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.1080208053\n", + "After adstock: 48478.44135413864\n", + "After hill transform: 0.3311851454087549\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4297\n", + "Raw spend: 5784.9515421015185\n", + "After adstock: 5785.2848754348515\n", + "After hill transform: 0.026623229311357303\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987194131\n", + "After adstock: 7648.889457782366\n", + "After hill transform: 0.34758022929497956\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815594141384\n", + "After adstock: 16146.037816363607\n", + "After hill transform: 0.000913504308107987\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.1080208053\n", + "After adstock: 48478.44135413864\n", + "After hill transform: 0.3311851454087549\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4297\n", + "Raw spend: 5784.9515421015185\n", + "After adstock: 5785.2848754348515\n", + "After hill transform: 0.026623229311357303\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987194131\n", + "After adstock: 7648.889457782366\n", + "After hill transform: 0.34758022929497956\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815594126483\n", + "After adstock: 16146.037816348706\n", + "After hill transform: 0.000913504308105463\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.108020820204\n", + "After adstock: 48478.44135415354\n", + "After hill transform: 0.3311851454087948\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4297\n", + "Raw spend: 5784.9515421015185\n", + "After adstock: 5785.2848754348515\n", + "After hill transform: 0.026623229311357303\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987194131\n", + "After adstock: 7648.889457782366\n", + "After hill transform: 0.34758022929497956\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815594126483\n", + "After adstock: 16146.037816348706\n", + "After hill transform: 0.000913504308105463\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.1080208053\n", + "After adstock: 48478.44135413864\n", + "After hill transform: 0.3311851454087549\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4297\n", + "Raw spend: 5784.95154211642\n", + "After adstock: 5785.284875449753\n", + "After hill transform: 0.02662322931153302\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987194131\n", + "After adstock: 7648.889457782366\n", + "After hill transform: 0.34758022929497956\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815594126483\n", + "After adstock: 16146.037816348706\n", + "After hill transform: 0.000913504308105463\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.1080208053\n", + "After adstock: 48478.44135413864\n", + "After hill transform: 0.3311851454087549\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4297\n", + "Raw spend: 5784.9515421015185\n", + "After adstock: 5785.2848754348515\n", + "After hill transform: 0.026623229311357303\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987209032\n", + "After adstock: 7648.889457797267\n", + "After hill transform: 0.34758022929620563\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,127.45\n", + "Adstocked value: 16,128.67\n", + "Saturated value: 0.0009\n", + "Final response: 491.8300\n", + "Raw spend: 16127.447026459677\n", + "After adstock: 16128.6692486819\n", + "After hill transform: 0.0009105654580163579\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,468.43\n", + "Adstocked value: 48,468.76\n", + "Saturated value: 0.3312\n", + "Final response: 47325.1618\n", + "Raw spend: 48468.42799157855\n", + "After adstock: 48468.76132491189\n", + "After hill transform: 0.3311592041817203\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,812.00\n", + "Adstocked value: 5,812.33\n", + "Saturated value: 0.0269\n", + "Final response: 1809.9312\n", + "Raw spend: 5812.000464820055\n", + "After adstock: 5812.333798153388\n", + "After hill transform: 0.02694330890800326\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1251\n", + "Raw spend: 7648.712661372484\n", + "After adstock: 7648.889131960719\n", + "After hill transform: 0.3475802024858049\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,143.08\n", + "Adstocked value: 16,144.30\n", + "Saturated value: 0.0009\n", + "Final response: 493.2585\n", + "Raw spend: 16143.078737359803\n", + "After adstock: 16144.300959582026\n", + "After hill transform: 0.0009132101396399813\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,477.14\n", + "Adstocked value: 48,477.47\n", + "Saturated value: 0.3312\n", + "Final response: 47328.4983\n", + "Raw spend: 48477.14001788263\n", + "After adstock: 48477.473351215966\n", + "After hill transform: 0.33118255147299713\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,787.66\n", + "Adstocked value: 5,787.99\n", + "Saturated value: 0.0267\n", + "Final response: 1790.5731\n", + "Raw spend: 5787.656434373372\n", + "After adstock: 5787.989767706705\n", + "After hill transform: 0.026655137075256796\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712954611966\n", + "After adstock: 7648.889425200201\n", + "After hill transform: 0.3475802266140621\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.64\n", + "Adstocked value: 16,145.86\n", + "Saturated value: 0.0009\n", + "Final response: 493.4015\n", + "Raw spend: 16144.641908449816\n", + "After adstock: 16145.864130672038\n", + "After hill transform: 0.0009134748884233598\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.01\n", + "Adstocked value: 48,478.34\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8320\n", + "Raw spend: 48478.011220513035\n", + "After adstock: 48478.34455384637\n", + "After hill transform: 0.3311848860170483\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,785.22\n", + "Adstocked value: 5,785.56\n", + "Saturated value: 0.0266\n", + "Final response: 1788.6440\n", + "Raw spend: 5785.222031328703\n", + "After adstock: 5785.5553646620365\n", + "After hill transform: 0.02662641908617612\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712983935914\n", + "After adstock: 7648.889454524149\n", + "After hill transform: 0.34758022902688784\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.80\n", + "Adstocked value: 16,146.02\n", + "Saturated value: 0.0009\n", + "Final response: 493.4158\n", + "Raw spend: 16144.798225558816\n", + "After adstock: 16146.020447781038\n", + "After hill transform: 0.0009135013661088961\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.10\n", + "Adstocked value: 48,478.43\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8653\n", + "Raw spend: 48478.09834077607\n", + "After adstock: 48478.43167410941\n", + "After hill transform: 0.3311851194696029\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.98\n", + "Adstocked value: 5,785.31\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4511\n", + "Raw spend: 5784.978591024237\n", + "After adstock: 5785.31192435757\n", + "After hill transform: 0.026623548278823864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712986868309\n", + "After adstock: 7648.889457456544\n", + "After hill transform: 0.3475802292681704\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4172\n", + "Raw spend: 16144.813857269717\n", + "After adstock: 16146.03607949194\n", + "After hill transform: 0.000913504013905523\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8687\n", + "Raw spend: 48478.10705280238\n", + "After adstock: 48478.44038613571\n", + "After hill transform: 0.3311851428148399\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4318\n", + "Raw spend: 5784.954246993791\n", + "After adstock: 5785.287580327124\n", + "After hill transform: 0.026623261208003804\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987161549\n", + "After adstock: 7648.889457749784\n", + "After hill transform: 0.3475802292922987\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815420440806\n", + "After adstock: 16146.037642663028\n", + "After hill transform: 0.0009135042786854661\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10792400501\n", + "After adstock: 48478.441257338345\n", + "After hill transform: 0.33118514514936337\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4299\n", + "Raw spend: 5784.951812590745\n", + "After adstock: 5785.285145924078\n", + "After hill transform: 0.026623232501020947\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987190873\n", + "After adstock: 7648.889457779108\n", + "After hill transform: 0.3475802292947115\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815576757916\n", + "After adstock: 16146.037798980138\n", + "After hill transform: 0.0009135043051634633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.108011125274\n", + "After adstock: 48478.44134445861\n", + "After hill transform: 0.33118514538281574\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4297\n", + "Raw spend: 5784.951569150441\n", + "After adstock: 5785.284902483774\n", + "After hill transform: 0.02662322963032366\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987193805\n", + "After adstock: 7648.88945778204\n", + "After hill transform: 0.34758022929495275\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815576772817\n", + "After adstock: 16146.03779899504\n", + "After hill transform: 0.0009135043051659873\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.108011125274\n", + "After adstock: 48478.44134445861\n", + "After hill transform: 0.33118514538281574\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4297\n", + "Raw spend: 5784.951569150441\n", + "After adstock: 5785.284902483774\n", + "After hill transform: 0.02662322963032366\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987193805\n", + "After adstock: 7648.88945778204\n", + "After hill transform: 0.34758022929495275\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815576757916\n", + "After adstock: 16146.037798980138\n", + "After hill transform: 0.0009135043051634633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.108011140175\n", + "After adstock: 48478.44134447351\n", + "After hill transform: 0.33118514538285565\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4297\n", + "Raw spend: 5784.951569150441\n", + "After adstock: 5785.284902483774\n", + "After hill transform: 0.02662322963032366\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987193805\n", + "After adstock: 7648.88945778204\n", + "After hill transform: 0.34758022929495275\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815576757916\n", + "After adstock: 16146.037798980138\n", + "After hill transform: 0.0009135043051634633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.108011125274\n", + "After adstock: 48478.44134445861\n", + "After hill transform: 0.33118514538281574\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4297\n", + "Raw spend: 5784.951569165342\n", + "After adstock: 5785.284902498675\n", + "After hill transform: 0.026623229630499373\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987193805\n", + "After adstock: 7648.88945778204\n", + "After hill transform: 0.34758022929495275\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815576757916\n", + "After adstock: 16146.037798980138\n", + "After hill transform: 0.0009135043051634633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.108011125274\n", + "After adstock: 48478.44134445861\n", + "After hill transform: 0.33118514538281574\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4297\n", + "Raw spend: 5784.951569150441\n", + "After adstock: 5785.284902483774\n", + "After hill transform: 0.02662322963032366\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987208706\n", + "After adstock: 7648.889457796941\n", + "After hill transform: 0.3475802292961789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.78\n", + "Adstocked value: 16,146.00\n", + "Saturated value: 0.0009\n", + "Final response: 493.4144\n", + "Raw spend: 16144.782547920591\n", + "After adstock: 16146.004770142814\n", + "After hill transform: 0.0009134987105379397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.09\n", + "Adstocked value: 48,478.42\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8620\n", + "Raw spend: 48478.08958816734\n", + "After adstock: 48478.42292150068\n", + "After hill transform: 0.3311850960156156\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,785.00\n", + "Adstocked value: 5,785.34\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4705\n", + "Raw spend: 5785.003021568886\n", + "After adstock: 5785.336354902219\n", + "After hill transform: 0.02662383637165313\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298657395\n", + "After adstock: 7648.889457162185\n", + "After hill transform: 0.34758022924395\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.03\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812273874184\n", + "After adstock: 16146.034496096407\n", + "After hill transform: 0.0009135037456998857\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8683\n", + "Raw spend: 48478.10616882948\n", + "After adstock: 48478.439502162815\n", + "After hill transform: 0.3311851404460964\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.96\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4338\n", + "Raw spend: 5784.956714392286\n", + "After adstock: 5785.290047725619\n", + "After hill transform: 0.02662329030409422\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987131819\n", + "After adstock: 7648.889457720054\n", + "After hill transform: 0.3475802292898525\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815246469543\n", + "After adstock: 16146.037468691766\n", + "After hill transform: 0.0009135042492170954\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10782689569\n", + "After adstock: 48478.44116022903\n", + "After hill transform: 0.3311851448891438\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4301\n", + "Raw spend: 5784.952083674626\n", + "After adstock: 5785.285417007959\n", + "After hill transform: 0.026623235697697097\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987187607\n", + "After adstock: 7648.889457775842\n", + "After hill transform: 0.34758022929444277\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815543729079\n", + "After adstock: 16146.037765951301\n", + "After hill transform: 0.0009135042995688264\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10799270232\n", + "After adstock: 48478.44132603565\n", + "After hill transform: 0.33118514533344856\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4297\n", + "Raw spend: 5784.951620602859\n", + "After adstock: 5785.284953936192\n", + "After hill transform: 0.02662323023706096\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987193185\n", + "After adstock: 7648.88945778142\n", + "After hill transform: 0.34758022929490173\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815560107989\n", + "After adstock: 16146.037782330211\n", + "After hill transform: 0.0009135043023431916\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10800183821\n", + "After adstock: 48478.44133517155\n", + "After hill transform: 0.33118514535792964\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4297\n", + "Raw spend: 5784.951595087746\n", + "After adstock: 5785.284928421079\n", + "After hill transform: 0.02662322993618159\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987193492\n", + "After adstock: 7648.889457781727\n", + "After hill transform: 0.347580229294927\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815575092924\n", + "After adstock: 16146.037797315146\n", + "After hill transform: 0.0009135043048814362\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10801019657\n", + "After adstock: 48478.44134352991\n", + "After hill transform: 0.3311851453803272\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4297\n", + "Raw spend: 5784.951571744172\n", + "After adstock: 5785.284905077505\n", + "After hill transform: 0.026623229660909454\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987193774\n", + "After adstock: 7648.889457782009\n", + "After hill transform: 0.3475802292949502\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815575918588\n", + "After adstock: 16146.037798140811\n", + "After hill transform: 0.0009135043050212926\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10801065711\n", + "After adstock: 48478.441343990446\n", + "After hill transform: 0.3311851453815612\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4297\n", + "Raw spend: 5784.951570457948\n", + "After adstock: 5785.284903791281\n", + "After hill transform: 0.02662322964574204\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298719379\n", + "After adstock: 7648.889457782025\n", + "After hill transform: 0.34758022929495147\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815576334808\n", + "After adstock: 16146.03779855703\n", + "After hill transform: 0.0009135043050917946\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10801088927\n", + "After adstock: 48478.44134422261\n", + "After hill transform: 0.3311851453821833\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4297\n", + "Raw spend: 5784.951569809559\n", + "After adstock: 5785.284903142892\n", + "After hill transform: 0.02662322963809611\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987193797\n", + "After adstock: 7648.889457782032\n", + "After hill transform: 0.3475802292949521\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815576544626\n", + "After adstock: 16146.037798766849\n", + "After hill transform: 0.0009135043051273351\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.108011006305\n", + "After adstock: 48478.44134433964\n", + "After hill transform: 0.33118514538249694\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4297\n", + "Raw spend: 5784.951569482704\n", + "After adstock: 5785.284902816037\n", + "After hill transform: 0.02662322963424177\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987193801\n", + "After adstock: 7648.8894577820365\n", + "After hill transform: 0.34758022929495247\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815576736586\n", + "After adstock: 16146.037798958809\n", + "After hill transform: 0.0009135043051598503\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10801111338\n", + "After adstock: 48478.44134444671\n", + "After hill transform: 0.3311851453827838\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4297\n", + "Raw spend: 5784.951569183668\n", + "After adstock: 5785.284902517001\n", + "After hill transform: 0.026623229630715468\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987193805\n", + "After adstock: 7648.88945778204\n", + "After hill transform: 0.34758022929495275\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815576747164\n", + "After adstock: 16146.037798969386\n", + "After hill transform: 0.000913504305161642\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10801111928\n", + "After adstock: 48478.441344452614\n", + "After hill transform: 0.3311851453827997\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4297\n", + "Raw spend: 5784.95156916719\n", + "After adstock: 5785.2849025005235\n", + "After hill transform: 0.026623229630521165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987193805\n", + "After adstock: 7648.88945778204\n", + "After hill transform: 0.34758022929495275\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815576762065\n", + "After adstock: 16146.037798984287\n", + "After hill transform: 0.0009135043051641662\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10801111928\n", + "After adstock: 48478.441344452614\n", + "After hill transform: 0.3311851453827997\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4297\n", + "Raw spend: 5784.95156916719\n", + "After adstock: 5785.2849025005235\n", + "After hill transform: 0.026623229630521165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987193805\n", + "After adstock: 7648.88945778204\n", + "After hill transform: 0.34758022929495275\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815576747164\n", + "After adstock: 16146.037798969386\n", + "After hill transform: 0.000913504305161642\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10801113418\n", + "After adstock: 48478.441344467516\n", + "After hill transform: 0.3311851453828396\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4297\n", + "Raw spend: 5784.95156916719\n", + "After adstock: 5785.2849025005235\n", + "After hill transform: 0.026623229630521165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987193805\n", + "After adstock: 7648.88945778204\n", + "After hill transform: 0.34758022929495275\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815576747164\n", + "After adstock: 16146.037798969386\n", + "After hill transform: 0.000913504305161642\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10801111928\n", + "After adstock: 48478.441344452614\n", + "After hill transform: 0.3311851453827997\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4297\n", + "Raw spend: 5784.951569182092\n", + "After adstock: 5785.284902515425\n", + "After hill transform: 0.02662322963069689\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987193805\n", + "After adstock: 7648.88945778204\n", + "After hill transform: 0.34758022929495275\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815576747164\n", + "After adstock: 16146.037798969386\n", + "After hill transform: 0.000913504305161642\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10801111928\n", + "After adstock: 48478.441344452614\n", + "After hill transform: 0.3311851453827997\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4297\n", + "Raw spend: 5784.95156916719\n", + "After adstock: 5785.2849025005235\n", + "After hill transform: 0.026623229630521165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987208706\n", + "After adstock: 7648.889457796941\n", + "After hill transform: 0.3475802292961789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.60\n", + "Adstocked value: 16,145.82\n", + "Saturated value: 0.0009\n", + "Final response: 493.3975\n", + "Raw spend: 16144.597684380033\n", + "After adstock: 16145.819906602255\n", + "After hill transform: 0.000913467397646816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,477.99\n", + "Adstocked value: 48,478.32\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8225\n", + "Raw spend: 48477.986516830526\n", + "After adstock: 48478.31985016386\n", + "After hill transform: 0.331184819819554\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,785.29\n", + "Adstocked value: 5,785.62\n", + "Saturated value: 0.0266\n", + "Final response: 1788.6986\n", + "Raw spend: 5785.290959914601\n", + "After adstock: 5785.6242932479345\n", + "After hill transform: 0.026627231969909248\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712983105612\n", + "After adstock: 7648.889453693847\n", + "After hill transform: 0.3475802289585691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.79\n", + "Adstocked value: 16,146.02\n", + "Saturated value: 0.0009\n", + "Final response: 493.4154\n", + "Raw spend: 16144.79378751045\n", + "After adstock: 16146.016009732673\n", + "After hill transform: 0.0009135006143655314\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.10\n", + "Adstocked value: 48,478.43\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8644\n", + "Raw spend: 48478.0958616904\n", + "After adstock: 48478.42919502374\n", + "After hill transform: 0.33118511282650454\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.99\n", + "Adstocked value: 5,785.32\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4566\n", + "Raw spend: 5784.985508241932\n", + "After adstock: 5785.318841575265\n", + "After hill transform: 0.026623629848692383\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712986784985\n", + "After adstock: 7648.8894573732205\n", + "After hill transform: 0.3475802292613144\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4172\n", + "Raw spend: 16144.813397823493\n", + "After adstock: 16146.035620045715\n", + "After hill transform: 0.0009135039360815847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8686\n", + "Raw spend: 48478.10679617639\n", + "After adstock: 48478.44012950973\n", + "After hill transform: 0.3311851421271705\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4324\n", + "Raw spend: 5784.954963074664\n", + "After adstock: 5785.288296407997\n", + "After hill transform: 0.02662326965218061\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987152923\n", + "After adstock: 7648.889457741158\n", + "After hill transform: 0.347580229291589\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815358854796\n", + "After adstock: 16146.037581077018\n", + "After hill transform: 0.0009135042682536318\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10788962499\n", + "After adstock: 48478.441222958325\n", + "After hill transform: 0.33118514505723673\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4300\n", + "Raw spend: 5784.951908557938\n", + "After adstock: 5785.285241891271\n", + "After hill transform: 0.026623233632685532\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987189717\n", + "After adstock: 7648.889457777952\n", + "After hill transform: 0.3475802292946164\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815554957926\n", + "After adstock: 16146.037777180149\n", + "After hill transform: 0.0009135043014708409\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10799896985\n", + "After adstock: 48478.441332303184\n", + "After hill transform: 0.33118514535024335\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4297\n", + "Raw spend: 5784.951603106265\n", + "After adstock: 5785.284936439598\n", + "After hill transform: 0.026623230030737584\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987193396\n", + "After adstock: 7648.889457781631\n", + "After hill transform: 0.3475802292949191\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81556467694\n", + "After adstock: 16146.037786899162\n", + "After hill transform: 0.0009135043031171098\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10800438906\n", + "After adstock: 48478.4413377224\n", + "After hill transform: 0.331185145364765\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4297\n", + "Raw spend: 5784.951587967861\n", + "After adstock: 5785.284921301194\n", + "After hill transform: 0.02662322985222247\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987193579\n", + "After adstock: 7648.889457781814\n", + "After hill transform: 0.34758022929493415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815570060819\n", + "After adstock: 16146.037792283041\n", + "After hill transform: 0.0009135043040290659\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10800739105\n", + "After adstock: 48478.441340724385\n", + "After hill transform: 0.3311851453728093\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4297\n", + "Raw spend: 5784.95157958189\n", + "After adstock: 5785.284912915223\n", + "After hill transform: 0.026623229753333404\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.7129871936795\n", + "After adstock: 7648.889457781915\n", + "After hill transform: 0.3475802292949425\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815573043239\n", + "After adstock: 16146.037795265462\n", + "After hill transform: 0.0009135043045342475\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10800905401\n", + "After adstock: 48478.44134238735\n", + "After hill transform: 0.33118514537726546\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4297\n", + "Raw spend: 5784.95157493645\n", + "After adstock: 5785.284908269783\n", + "After hill transform: 0.02662322969855344\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987193736\n", + "After adstock: 7648.889457781971\n", + "After hill transform: 0.3475802292949471\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815574695362\n", + "After adstock: 16146.037796917584\n", + "After hill transform: 0.0009135043048140947\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.108009975214\n", + "After adstock: 48478.44134330855\n", + "After hill transform: 0.331185145379734\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4297\n", + "Raw spend: 5784.951572363093\n", + "After adstock: 5785.284905696426\n", + "After hill transform: 0.026623229668207894\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987193767\n", + "After adstock: 7648.889457782002\n", + "After hill transform: 0.3475802292949496\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81557561056\n", + "After adstock: 16146.037797832783\n", + "After hill transform: 0.000913504304969117\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10801048552\n", + "After adstock: 48478.44134381886\n", + "After hill transform: 0.3311851453811014\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4297\n", + "Raw spend: 5784.95157093757\n", + "After adstock: 5785.284904270903\n", + "After hill transform: 0.02662322965139784\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987193784\n", + "After adstock: 7648.889457782019\n", + "After hill transform: 0.347580229294951\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815576633504\n", + "After adstock: 16146.037798855727\n", + "After hill transform: 0.0009135043051423896\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.108011055905\n", + "After adstock: 48478.44134438924\n", + "After hill transform: 0.33118514538262983\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4297\n", + "Raw spend: 5784.951569344228\n", + "After adstock: 5785.284902677561\n", + "After hill transform: 0.02662322963260883\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987193803\n", + "After adstock: 7648.889457782038\n", + "After hill transform: 0.3475802292949526\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815576648405\n", + "After adstock: 16146.037798870628\n", + "After hill transform: 0.0009135043051449138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.108011055905\n", + "After adstock: 48478.44134438924\n", + "After hill transform: 0.33118514538262983\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4297\n", + "Raw spend: 5784.951569344228\n", + "After adstock: 5785.284902677561\n", + "After hill transform: 0.02662322963260883\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987193803\n", + "After adstock: 7648.889457782038\n", + "After hill transform: 0.3475802292949526\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815576633504\n", + "After adstock: 16146.037798855727\n", + "After hill transform: 0.0009135043051423896\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.108011070806\n", + "After adstock: 48478.44134440414\n", + "After hill transform: 0.33118514538266974\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4297\n", + "Raw spend: 5784.951569344228\n", + "After adstock: 5785.284902677561\n", + "After hill transform: 0.02662322963260883\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987193803\n", + "After adstock: 7648.889457782038\n", + "After hill transform: 0.3475802292949526\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815576633504\n", + "After adstock: 16146.037798855727\n", + "After hill transform: 0.0009135043051423896\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.108011055905\n", + "After adstock: 48478.44134438924\n", + "After hill transform: 0.33118514538262983\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4297\n", + "Raw spend: 5784.951569359129\n", + "After adstock: 5785.284902692462\n", + "After hill transform: 0.02662322963278455\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987193803\n", + "After adstock: 7648.889457782038\n", + "After hill transform: 0.3475802292949526\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815576633504\n", + "After adstock: 16146.037798855727\n", + "After hill transform: 0.0009135043051423896\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.108011055905\n", + "After adstock: 48478.44134438924\n", + "After hill transform: 0.33118514538262983\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4297\n", + "Raw spend: 5784.951569344228\n", + "After adstock: 5785.284902677561\n", + "After hill transform: 0.02662322963260883\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987208704\n", + "After adstock: 7648.8894577969395\n", + "After hill transform: 0.3475802292961787\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815351430705\n", + "After adstock: 16146.037573652928\n", + "After hill transform: 0.0009135042669960915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10787881182\n", + "After adstock: 48478.44121214515\n", + "After hill transform: 0.3311851450282612\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4300\n", + "Raw spend: 5784.951926798844\n", + "After adstock: 5785.285260132177\n", + "After hill transform: 0.026623233847786004\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987189407\n", + "After adstock: 7648.889457777642\n", + "After hill transform: 0.34758022929459087\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815554113224\n", + "After adstock: 16146.037776335446\n", + "After hill transform: 0.0009135043013277597\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107997831496\n", + "After adstock: 48478.44133116483\n", + "After hill transform: 0.33118514534719296\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4297\n", + "Raw spend: 5784.95160508969\n", + "After adstock: 5785.284938423023\n", + "After hill transform: 0.026623230054126534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987193364\n", + "After adstock: 7648.889457781599\n", + "After hill transform: 0.3475802292949165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815554128125\n", + "After adstock: 16146.037776350347\n", + "After hill transform: 0.0009135043013302837\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107997831496\n", + "After adstock: 48478.44133116483\n", + "After hill transform: 0.33118514534719296\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4297\n", + "Raw spend: 5784.95160508969\n", + "After adstock: 5785.284938423023\n", + "After hill transform: 0.026623230054126534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987193364\n", + "After adstock: 7648.889457781599\n", + "After hill transform: 0.3475802292949165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815554113224\n", + "After adstock: 16146.037776335446\n", + "After hill transform: 0.0009135043013277597\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.1079978464\n", + "After adstock: 48478.44133117973\n", + "After hill transform: 0.3311851453472329\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4297\n", + "Raw spend: 5784.95160508969\n", + "After adstock: 5785.284938423023\n", + "After hill transform: 0.026623230054126534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987193364\n", + "After adstock: 7648.889457781599\n", + "After hill transform: 0.3475802292949165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815554113224\n", + "After adstock: 16146.037776335446\n", + "After hill transform: 0.0009135043013277597\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107997831496\n", + "After adstock: 48478.44133116483\n", + "After hill transform: 0.33118514534719296\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4297\n", + "Raw spend: 5784.951605104591\n", + "After adstock: 5785.284938437924\n", + "After hill transform: 0.026623230054302255\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987193364\n", + "After adstock: 7648.889457781599\n", + "After hill transform: 0.3475802292949165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815554113224\n", + "After adstock: 16146.037776335446\n", + "After hill transform: 0.0009135043013277597\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107997831496\n", + "After adstock: 48478.44133116483\n", + "After hill transform: 0.33118514534719296\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4297\n", + "Raw spend: 5784.95160508969\n", + "After adstock: 5785.284938423023\n", + "After hill transform: 0.026623230054126534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987208265\n", + "After adstock: 7648.8894577965\n", + "After hill transform: 0.3475802292961426\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815139046865\n", + "After adstock: 16146.037361269087\n", + "After hill transform: 0.000913504231021152\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8689\n", + "Raw spend: 48478.10774921276\n", + "After adstock: 48478.441082546095\n", + "After hill transform: 0.33118514468098026\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4303\n", + "Raw spend: 5784.952268785854\n", + "After adstock: 5785.285602119187\n", + "After hill transform: 0.026623237880566402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987185305\n", + "After adstock: 7648.88945777354\n", + "After hill transform: 0.3475802292942533\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815512606589\n", + "After adstock: 16146.037734828811\n", + "After hill transform: 0.0009135042942970989\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10797296962\n", + "After adstock: 48478.44130630296\n", + "After hill transform: 0.3311851452805717\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951671459306\n", + "After adstock: 5785.2850047926395\n", + "After hill transform: 0.02662323083677046\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192558\n", + "After adstock: 7648.889457780793\n", + "After hill transform: 0.34758022929485016\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81551262149\n", + "After adstock: 16146.037734843712\n", + "After hill transform: 0.000913504294299623\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10797296962\n", + "After adstock: 48478.44130630296\n", + "After hill transform: 0.3311851452805717\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951671459306\n", + "After adstock: 5785.2850047926395\n", + "After hill transform: 0.02662323083677046\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192558\n", + "After adstock: 7648.889457780793\n", + "After hill transform: 0.34758022929485016\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815512606589\n", + "After adstock: 16146.037734828811\n", + "After hill transform: 0.0009135042942970989\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10797298452\n", + "After adstock: 48478.44130631786\n", + "After hill transform: 0.33118514528061166\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951671459306\n", + "After adstock: 5785.2850047926395\n", + "After hill transform: 0.02662323083677046\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192558\n", + "After adstock: 7648.889457780793\n", + "After hill transform: 0.34758022929485016\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815512606589\n", + "After adstock: 16146.037734828811\n", + "After hill transform: 0.0009135042942970989\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10797296962\n", + "After adstock: 48478.44130630296\n", + "After hill transform: 0.3311851452805717\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951671474208\n", + "After adstock: 5785.285004807541\n", + "After hill transform: 0.02662323083694618\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192558\n", + "After adstock: 7648.889457780793\n", + "After hill transform: 0.34758022929485016\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815512606589\n", + "After adstock: 16146.037734828811\n", + "After hill transform: 0.0009135042942970989\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10797296962\n", + "After adstock: 48478.44130630296\n", + "After hill transform: 0.3311851452805717\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951671459306\n", + "After adstock: 5785.2850047926395\n", + "After hill transform: 0.02662323083677046\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987207459\n", + "After adstock: 7648.889457795694\n", + "After hill transform: 0.3475802292960763\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4173\n", + "Raw spend: 16144.814886161004\n", + "After adstock: 16146.037108383227\n", + "After hill transform: 0.0009135041881857213\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8689\n", + "Raw spend: 48478.10759485963\n", + "After adstock: 48478.44092819297\n", + "After hill transform: 0.33118514426736695\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4306\n", + "Raw spend: 5784.952676029706\n", + "After adstock: 5785.286009363039\n", + "After hill transform: 0.026623242682869207\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298718042\n", + "After adstock: 7648.889457768655\n", + "After hill transform: 0.3475802292938514\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81544996203\n", + "After adstock: 16146.037672184253\n", + "After hill transform: 0.0009135042836859608\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10793515862\n", + "After adstock: 48478.44126849196\n", + "After hill transform: 0.33118514517925124\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4299\n", + "Raw spend: 5784.951771916346\n", + "After adstock: 5785.285105249679\n", + "After hill transform: 0.02662323202138019\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987191344\n", + "After adstock: 7648.889457779579\n", + "After hill transform: 0.34758022929475024\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815506342133\n", + "After adstock: 16146.037728564355\n", + "After hill transform: 0.0009135042932359852\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107969188524\n", + "After adstock: 48478.44130252186\n", + "After hill transform: 0.33118514527043963\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.95168150501\n", + "After adstock: 5785.285014838343\n", + "After hill transform: 0.02662323095523143\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192437\n", + "After adstock: 7648.889457780672\n", + "After hill transform: 0.3475802292948403\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815506357034\n", + "After adstock: 16146.037728579257\n", + "After hill transform: 0.0009135042932385092\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107969188524\n", + "After adstock: 48478.44130252186\n", + "After hill transform: 0.33118514527043963\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.95168150501\n", + "After adstock: 5785.285014838343\n", + "After hill transform: 0.02662323095523143\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192437\n", + "After adstock: 7648.889457780672\n", + "After hill transform: 0.3475802292948403\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815506342133\n", + "After adstock: 16146.037728564355\n", + "After hill transform: 0.0009135042932359852\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107969203425\n", + "After adstock: 48478.44130253676\n", + "After hill transform: 0.3311851452704796\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.95168150501\n", + "After adstock: 5785.285014838343\n", + "After hill transform: 0.02662323095523143\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192437\n", + "After adstock: 7648.889457780672\n", + "After hill transform: 0.3475802292948403\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815506342133\n", + "After adstock: 16146.037728564355\n", + "After hill transform: 0.0009135042932359852\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107969188524\n", + "After adstock: 48478.44130252186\n", + "After hill transform: 0.33118514527043963\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951681519911\n", + "After adstock: 5785.285014853244\n", + "After hill transform: 0.026623230955407147\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192437\n", + "After adstock: 7648.889457780672\n", + "After hill transform: 0.3475802292948403\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815506342133\n", + "After adstock: 16146.037728564355\n", + "After hill transform: 0.0009135042932359852\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107969188524\n", + "After adstock: 48478.44130252186\n", + "After hill transform: 0.33118514527043963\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.95168150501\n", + "After adstock: 5785.285014838343\n", + "After hill transform: 0.02662323095523143\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987207338\n", + "After adstock: 7648.889457795573\n", + "After hill transform: 0.34758022929606636\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4173\n", + "Raw spend: 16144.814589431973\n", + "After adstock: 16146.036811654196\n", + "After hill transform: 0.0009135041379238545\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8688\n", + "Raw spend: 48478.10741310652\n", + "After adstock: 48478.440746439854\n", + "After hill transform: 0.33118514378033104\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4310\n", + "Raw spend: 5784.953154517592\n", + "After adstock: 5785.286487850925\n", + "After hill transform: 0.026623248325296906\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987174682\n", + "After adstock: 7648.889457762917\n", + "After hill transform: 0.34758022929337934\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815414651117\n", + "After adstock: 16146.03763687334\n", + "After hill transform: 0.0009135042777047713\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10791358032\n", + "After adstock: 48478.44124691366\n", + "After hill transform: 0.33118514512142877\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4299\n", + "Raw spend: 5784.951828806268\n", + "After adstock: 5785.285162139601\n", + "After hill transform: 0.026623232692237674\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987190662\n", + "After adstock: 7648.889457778897\n", + "After hill transform: 0.3475802292946942\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815497173031\n", + "After adstock: 16146.037719395254\n", + "After hill transform: 0.0009135042916828636\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107963627706\n", + "After adstock: 48478.44129696104\n", + "After hill transform: 0.33118514525553855\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951696235136\n", + "After adstock: 5785.285029568469\n", + "After hill transform: 0.026623231128932057\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298719226\n", + "After adstock: 7648.889457780495\n", + "After hill transform: 0.3475802292948256\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815497187932\n", + "After adstock: 16146.037719410155\n", + "After hill transform: 0.0009135042916853879\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107963627706\n", + "After adstock: 48478.44129696104\n", + "After hill transform: 0.33118514525553855\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951696235136\n", + "After adstock: 5785.285029568469\n", + "After hill transform: 0.026623231128932057\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298719226\n", + "After adstock: 7648.889457780495\n", + "After hill transform: 0.3475802292948256\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815497173031\n", + "After adstock: 16146.037719395254\n", + "After hill transform: 0.0009135042916828636\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10796364261\n", + "After adstock: 48478.44129697594\n", + "After hill transform: 0.3311851452555785\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951696235136\n", + "After adstock: 5785.285029568469\n", + "After hill transform: 0.026623231128932057\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298719226\n", + "After adstock: 7648.889457780495\n", + "After hill transform: 0.3475802292948256\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815497173031\n", + "After adstock: 16146.037719395254\n", + "After hill transform: 0.0009135042916828636\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107963627706\n", + "After adstock: 48478.44129696104\n", + "After hill transform: 0.33118514525553855\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.9516962500375\n", + "After adstock: 5785.2850295833705\n", + "After hill transform: 0.026623231129107774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298719226\n", + "After adstock: 7648.889457780495\n", + "After hill transform: 0.3475802292948256\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815497173031\n", + "After adstock: 16146.037719395254\n", + "After hill transform: 0.0009135042916828636\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107963627706\n", + "After adstock: 48478.44129696104\n", + "After hill transform: 0.33118514525553855\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951696235136\n", + "After adstock: 5785.285029568469\n", + "After hill transform: 0.026623231128932057\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987207161\n", + "After adstock: 7648.889457795396\n", + "After hill transform: 0.3475802292960517\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4173\n", + "Raw spend: 16144.814188678041\n", + "After adstock: 16146.036410900264\n", + "After hill transform: 0.0009135040700415858\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8687\n", + "Raw spend: 48478.10716844\n", + "After adstock: 48478.44050177334\n", + "After hill transform: 0.3311851431247089\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4315\n", + "Raw spend: 5784.953799945788\n", + "After adstock: 5785.287133279121\n", + "After hill transform: 0.026623255936320197\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298716694\n", + "After adstock: 7648.8894577551755\n", + "After hill transform: 0.3475802292927423\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815366323532\n", + "After adstock: 16146.037588545754\n", + "After hill transform: 0.0009135042695187342\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10788410893\n", + "After adstock: 48478.44121744227\n", + "After hill transform: 0.3311851450424556\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4300\n", + "Raw spend: 5784.951906606201\n", + "After adstock: 5785.285239939534\n", + "After hill transform: 0.02662323360967026\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987189728\n", + "After adstock: 7648.889457777963\n", + "After hill transform: 0.3475802292946173\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815484088082\n", + "After adstock: 16146.037706310304\n", + "After hill transform: 0.0009135042894664508\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795567583\n", + "After adstock: 48478.44128900916\n", + "After hill transform: 0.3311851452342303\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951717272243\n", + "After adstock: 5785.285050605576\n", + "After hill transform: 0.026623231377005868\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192007\n", + "After adstock: 7648.889457780242\n", + "After hill transform: 0.3475802292948048\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815495864535\n", + "After adstock: 16146.037718086758\n", + "After hill transform: 0.0009135042914612223\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10796283252\n", + "After adstock: 48478.44129616585\n", + "After hill transform: 0.33118514525340775\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951698338847\n", + "After adstock: 5785.28503167218\n", + "After hill transform: 0.026623231153739435\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192234\n", + "After adstock: 7648.8894577804695\n", + "After hill transform: 0.3475802292948235\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815496501436\n", + "After adstock: 16146.037718723659\n", + "After hill transform: 0.0009135042915691047\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10796321957\n", + "After adstock: 48478.441296552905\n", + "After hill transform: 0.3311851452544449\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951697314881\n", + "After adstock: 5785.285030648214\n", + "After hill transform: 0.026623231141664625\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192247\n", + "After adstock: 7648.889457780482\n", + "After hill transform: 0.34758022929482457\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81549682833\n", + "After adstock: 16146.037719050553\n", + "After hill transform: 0.0009135042916244762\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107963418224\n", + "After adstock: 48478.44129675156\n", + "After hill transform: 0.3311851452549772\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951696789323\n", + "After adstock: 5785.285030122656\n", + "After hill transform: 0.02662323113546714\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192253\n", + "After adstock: 7648.889457780489\n", + "After hill transform: 0.3475802292948251\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81549699611\n", + "After adstock: 16146.037719218333\n", + "After hill transform: 0.0009135042916528958\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10796352019\n", + "After adstock: 48478.441296853525\n", + "After hill transform: 0.33118514525525045\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951696519576\n", + "After adstock: 5785.285029852909\n", + "After hill transform: 0.026623231132286228\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192256\n", + "After adstock: 7648.889457780491\n", + "After hill transform: 0.34758022929482535\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81549715534\n", + "After adstock: 16146.037719377562\n", + "After hill transform: 0.000913504291679867\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10796361695\n", + "After adstock: 48478.44129695029\n", + "After hill transform: 0.33118514525550974\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951696263581\n", + "After adstock: 5785.285029596914\n", + "After hill transform: 0.02662323112926748\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298719226\n", + "After adstock: 7648.889457780495\n", + "After hill transform: 0.3475802292948256\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81549716395\n", + "After adstock: 16146.037719386173\n", + "After hill transform: 0.0009135042916813257\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10796362219\n", + "After adstock: 48478.44129695553\n", + "After hill transform: 0.3311851452555238\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.9516962497355\n", + "After adstock: 5785.2850295830685\n", + "After hill transform: 0.026623231129104214\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298719226\n", + "After adstock: 7648.889457780495\n", + "After hill transform: 0.3475802292948256\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81549716837\n", + "After adstock: 16146.037719390593\n", + "After hill transform: 0.0009135042916820743\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107963624876\n", + "After adstock: 48478.44129695821\n", + "After hill transform: 0.331185145255531\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.95169624263\n", + "After adstock: 5785.285029575963\n", + "After hill transform: 0.026623231129020417\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298719226\n", + "After adstock: 7648.889457780495\n", + "After hill transform: 0.3475802292948256\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815497170639\n", + "After adstock: 16146.037719392862\n", + "After hill transform: 0.0009135042916824586\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10796362625\n", + "After adstock: 48478.44129695959\n", + "After hill transform: 0.33118514525553466\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951696238983\n", + "After adstock: 5785.285029572316\n", + "After hill transform: 0.026623231128977416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298719226\n", + "After adstock: 7648.889457780495\n", + "After hill transform: 0.3475802292948256\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81549718554\n", + "After adstock: 16146.037719407763\n", + "After hill transform: 0.0009135042916849826\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10796362625\n", + "After adstock: 48478.44129695959\n", + "After hill transform: 0.33118514525553466\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951696238983\n", + "After adstock: 5785.285029572316\n", + "After hill transform: 0.026623231128977416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298719226\n", + "After adstock: 7648.889457780495\n", + "After hill transform: 0.3475802292948256\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815497170639\n", + "After adstock: 16146.037719392862\n", + "After hill transform: 0.0009135042916824586\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10796364115\n", + "After adstock: 48478.44129697449\n", + "After hill transform: 0.33118514525557463\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951696238983\n", + "After adstock: 5785.285029572316\n", + "After hill transform: 0.026623231128977416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298719226\n", + "After adstock: 7648.889457780495\n", + "After hill transform: 0.3475802292948256\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815497170639\n", + "After adstock: 16146.037719392862\n", + "After hill transform: 0.0009135042916824586\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10796362625\n", + "After adstock: 48478.44129695959\n", + "After hill transform: 0.33118514525553466\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951696253884\n", + "After adstock: 5785.285029587217\n", + "After hill transform: 0.02662323112915313\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298719226\n", + "After adstock: 7648.889457780495\n", + "After hill transform: 0.3475802292948256\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815497170639\n", + "After adstock: 16146.037719392862\n", + "After hill transform: 0.0009135042916824586\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10796362625\n", + "After adstock: 48478.44129695959\n", + "After hill transform: 0.33118514525553466\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951696238983\n", + "After adstock: 5785.285029572316\n", + "After hill transform: 0.026623231128977416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987207161\n", + "After adstock: 7648.889457795396\n", + "After hill transform: 0.3475802292960517\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4172\n", + "Raw spend: 16144.813694388962\n", + "After adstock: 16146.035916611185\n", + "After hill transform: 0.0009135039863157389\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8686\n", + "Raw spend: 48478.10687873429\n", + "After adstock: 48478.440212067624\n", + "After hill transform: 0.33118514234839724\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4321\n", + "Raw spend: 5784.954583949993\n", + "After adstock: 5785.287917283326\n", + "After hill transform: 0.026623265181462276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987157519\n", + "After adstock: 7648.889457745754\n", + "After hill transform: 0.34758022929196714\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815316892471\n", + "After adstock: 16146.037539114694\n", + "After hill transform: 0.0009135042611457835\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10785513705\n", + "After adstock: 48478.44118847039\n", + "After hill transform: 0.3311851449648209\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4300\n", + "Raw spend: 5784.951985010083\n", + "After adstock: 5785.285318343416\n", + "After hill transform: 0.02662323453422475\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.7129871887855\n", + "After adstock: 7648.889457777021\n", + "After hill transform: 0.34758022929453974\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815479142822\n", + "After adstock: 16146.037701365045\n", + "After hill transform: 0.000913504288628791\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795277733\n", + "After adstock: 48478.44128611067\n", + "After hill transform: 0.3311851452264633\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951725116092\n", + "After adstock: 5785.285058449425\n", + "After hill transform: 0.026623231469502132\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987191912\n", + "After adstock: 7648.8894577801475\n", + "After hill transform: 0.34758022929479704\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815495367857\n", + "After adstock: 16146.03771759008\n", + "After hill transform: 0.0009135042913770916\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10796254136\n", + "After adstock: 48478.4412958747\n", + "After hill transform: 0.33118514525262754\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951699126694\n", + "After adstock: 5785.285032460027\n", + "After hill transform: 0.026623231163029882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192225\n", + "After adstock: 7648.88945778046\n", + "After hill transform: 0.3475802292948228\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815496202245\n", + "After adstock: 16146.037718424468\n", + "After hill transform: 0.0009135042915184258\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10796304348\n", + "After adstock: 48478.44129637682\n", + "After hill transform: 0.331185145253973\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951697790165\n", + "After adstock: 5785.285031123498\n", + "After hill transform: 0.02662323114726927\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192241\n", + "After adstock: 7648.889457780476\n", + "After hill transform: 0.3475802292948241\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.8154970738\n", + "After adstock: 16146.037719296022\n", + "After hill transform: 0.0009135042916660552\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10796356798\n", + "After adstock: 48478.441296901314\n", + "After hill transform: 0.33118514525537857\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.9516963941005\n", + "After adstock: 5785.2850297274335\n", + "After hill transform: 0.026623231130806595\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192258\n", + "After adstock: 7648.889457780493\n", + "After hill transform: 0.3475802292948255\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815497160955\n", + "After adstock: 16146.037719383177\n", + "After hill transform: 0.000913504291680818\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10796362042\n", + "After adstock: 48478.44129695376\n", + "After hill transform: 0.33118514525551906\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951696254494\n", + "After adstock: 5785.285029587827\n", + "After hill transform: 0.026623231129160322\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298719226\n", + "After adstock: 7648.889457780495\n", + "After hill transform: 0.3475802292948256\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815497165437\n", + "After adstock: 16146.03771938766\n", + "After hill transform: 0.0009135042916815773\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10796362312\n", + "After adstock: 48478.44129695646\n", + "After hill transform: 0.3311851452555263\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951696247314\n", + "After adstock: 5785.2850295806475\n", + "After hill transform: 0.02662323112907566\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298719226\n", + "After adstock: 7648.889457780495\n", + "After hill transform: 0.3475802292948256\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815497167845\n", + "After adstock: 16146.037719390068\n", + "After hill transform: 0.0009135042916819853\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10796362457\n", + "After adstock: 48478.441296957906\n", + "After hill transform: 0.33118514525553017\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951696243458\n", + "After adstock: 5785.285029576791\n", + "After hill transform: 0.02662323112903019\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298719226\n", + "After adstock: 7648.889457780495\n", + "After hill transform: 0.3475802292948256\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815497169138\n", + "After adstock: 16146.037719391361\n", + "After hill transform: 0.0009135042916822044\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10796362535\n", + "After adstock: 48478.441296958685\n", + "After hill transform: 0.3311851452555323\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951696241387\n", + "After adstock: 5785.28502957472\n", + "After hill transform: 0.026623231129005772\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298719226\n", + "After adstock: 7648.889457780495\n", + "After hill transform: 0.3475802292948256\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815497169833\n", + "After adstock: 16146.037719392056\n", + "After hill transform: 0.0009135042916823221\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107963625764\n", + "After adstock: 48478.4412969591\n", + "After hill transform: 0.33118514525553333\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951696240274\n", + "After adstock: 5785.285029573607\n", + "After hill transform: 0.02662323112899264\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298719226\n", + "After adstock: 7648.889457780495\n", + "After hill transform: 0.3475802292948256\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815497184734\n", + "After adstock: 16146.037719406957\n", + "After hill transform: 0.000913504291684846\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107963625764\n", + "After adstock: 48478.4412969591\n", + "After hill transform: 0.33118514525553333\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951696240274\n", + "After adstock: 5785.285029573607\n", + "After hill transform: 0.02662323112899264\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298719226\n", + "After adstock: 7648.889457780495\n", + "After hill transform: 0.3475802292948256\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815497169833\n", + "After adstock: 16146.037719392056\n", + "After hill transform: 0.0009135042916823221\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107963640665\n", + "After adstock: 48478.441296974\n", + "After hill transform: 0.3311851452555733\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951696240274\n", + "After adstock: 5785.285029573607\n", + "After hill transform: 0.02662323112899264\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298719226\n", + "After adstock: 7648.889457780495\n", + "After hill transform: 0.3475802292948256\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815497169833\n", + "After adstock: 16146.037719392056\n", + "After hill transform: 0.0009135042916823221\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107963625764\n", + "After adstock: 48478.4412969591\n", + "After hill transform: 0.33118514525553333\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951696255175\n", + "After adstock: 5785.285029588508\n", + "After hill transform: 0.02662323112916836\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298719226\n", + "After adstock: 7648.889457780495\n", + "After hill transform: 0.3475802292948256\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815497169833\n", + "After adstock: 16146.037719392056\n", + "After hill transform: 0.0009135042916823221\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107963625764\n", + "After adstock: 48478.4412969591\n", + "After hill transform: 0.33118514525553333\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951696240274\n", + "After adstock: 5785.285029573607\n", + "After hill transform: 0.02662323112899264\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987207161\n", + "After adstock: 7648.889457795396\n", + "After hill transform: 0.3475802292960517\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812780790151\n", + "After adstock: 16146.035003012374\n", + "After hill transform: 0.0009135038315645404\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8684\n", + "Raw spend: 48478.10632417954\n", + "After adstock: 48478.43965751288\n", + "After hill transform: 0.33118514086238116\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.96\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4333\n", + "Raw spend: 5784.956052121171\n", + "After adstock: 5785.289385454504\n", + "After hill transform: 0.026623282494449865\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987139903\n", + "After adstock: 7648.889457728138\n", + "After hill transform: 0.34758022929051763\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815225531866\n", + "After adstock: 16146.037447754088\n", + "After hill transform: 0.0009135042456705371\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8689\n", + "Raw spend: 48478.107799681144\n", + "After adstock: 48478.44113301448\n", + "After hill transform: 0.3311851448162182\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4301\n", + "Raw spend: 5784.952131828364\n", + "After adstock: 5785.285465161697\n", + "After hill transform: 0.026623236265535772\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987187024\n", + "After adstock: 7648.889457775259\n", + "After hill transform: 0.34758022929439486\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815470006037\n", + "After adstock: 16146.03769222826\n", + "After hill transform: 0.0009135042870811435\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.1079472313\n", + "After adstock: 48478.441280564635\n", + "After hill transform: 0.3311851452116019\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951739799083\n", + "After adstock: 5785.285073132416\n", + "After hill transform: 0.026623231642646926\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987191736\n", + "After adstock: 7648.889457779971\n", + "After hill transform: 0.34758022929478255\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815494453453\n", + "After adstock: 16146.037716675675\n", + "After hill transform: 0.000913504291222204\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107961986316\n", + "After adstock: 48478.44129531965\n", + "After hill transform: 0.33118514525114023\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951700596155\n", + "After adstock: 5785.285033929488\n", + "After hill transform: 0.026623231180358076\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192207\n", + "After adstock: 7648.889457780442\n", + "After hill transform: 0.3475802292948213\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815494468354\n", + "After adstock: 16146.037716690576\n", + "After hill transform: 0.000913504291224728\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107961986316\n", + "After adstock: 48478.44129531965\n", + "After hill transform: 0.33118514525114023\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951700596155\n", + "After adstock: 5785.285033929488\n", + "After hill transform: 0.026623231180358076\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192207\n", + "After adstock: 7648.889457780442\n", + "After hill transform: 0.3475802292948213\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815494453453\n", + "After adstock: 16146.037716675675\n", + "After hill transform: 0.000913504291222204\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10796200122\n", + "After adstock: 48478.44129533455\n", + "After hill transform: 0.3311851452511802\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951700596155\n", + "After adstock: 5785.285033929488\n", + "After hill transform: 0.026623231180358076\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192207\n", + "After adstock: 7648.889457780442\n", + "After hill transform: 0.3475802292948213\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815494453453\n", + "After adstock: 16146.037716675675\n", + "After hill transform: 0.000913504291222204\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107961986316\n", + "After adstock: 48478.44129531965\n", + "After hill transform: 0.33118514525114023\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951700611056\n", + "After adstock: 5785.285033944389\n", + "After hill transform: 0.02662323118053379\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192207\n", + "After adstock: 7648.889457780442\n", + "After hill transform: 0.3475802292948213\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815494453453\n", + "After adstock: 16146.037716675675\n", + "After hill transform: 0.000913504291222204\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107961986316\n", + "After adstock: 48478.44129531965\n", + "After hill transform: 0.33118514525114023\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951700596155\n", + "After adstock: 5785.285033929488\n", + "After hill transform: 0.026623231180358076\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987207108\n", + "After adstock: 7648.889457795343\n", + "After hill transform: 0.34758022929604737\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.03\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812236187041\n", + "After adstock: 16146.034458409264\n", + "After hill transform: 0.0009135037393161975\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8683\n", + "Raw spend: 48478.10599115244\n", + "After adstock: 48478.43932448578\n", + "After hill transform: 0.331185139969983\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.96\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4339\n", + "Raw spend: 5784.956929761902\n", + "After adstock: 5785.290263095235\n", + "After hill transform: 0.026623292843779636\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.7129871293755\n", + "After adstock: 7648.889457717611\n", + "After hill transform: 0.34758022928965143\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815168626812\n", + "After adstock: 16146.037390849035\n", + "After hill transform: 0.0009135042360315936\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8689\n", + "Raw spend: 48478.10776490293\n", + "After adstock: 48478.44109823627\n", + "After hill transform: 0.3311851447230245\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4302\n", + "Raw spend: 5784.95222351273\n", + "After adstock: 5785.285556846063\n", + "After hill transform: 0.02662323734669648\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987185924\n", + "After adstock: 7648.889457774159\n", + "After hill transform: 0.3475802292943043\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815461870789\n", + "After adstock: 16146.037684093011\n", + "After hill transform: 0.0009135042857031429\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10794227798\n", + "After adstock: 48478.441275611316\n", + "After hill transform: 0.33118514519832865\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951752887812\n", + "After adstock: 5785.285086221145\n", + "After hill transform: 0.026623231796991872\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987191579\n", + "After adstock: 7648.889457779814\n", + "After hill transform: 0.34758022929476956\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815491195186\n", + "After adstock: 16146.037713417409\n", + "After hill transform: 0.0009135042906702978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107960015484\n", + "After adstock: 48478.44129334882\n", + "After hill transform: 0.33118514524585907\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951705825321\n", + "After adstock: 5785.285039158654\n", + "After hill transform: 0.026623231242021456\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192144\n", + "After adstock: 7648.889457780379\n", + "After hill transform: 0.34758022929481613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815491210087\n", + "After adstock: 16146.03771343231\n", + "After hill transform: 0.000913504290672822\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107960015484\n", + "After adstock: 48478.44129334882\n", + "After hill transform: 0.33118514524585907\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951705825321\n", + "After adstock: 5785.285039158654\n", + "After hill transform: 0.026623231242021456\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192144\n", + "After adstock: 7648.889457780379\n", + "After hill transform: 0.34758022929481613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815491195186\n", + "After adstock: 16146.037713417409\n", + "After hill transform: 0.0009135042906702978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107960030386\n", + "After adstock: 48478.44129336372\n", + "After hill transform: 0.33118514524589904\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951705825321\n", + "After adstock: 5785.285039158654\n", + "After hill transform: 0.026623231242021456\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192144\n", + "After adstock: 7648.889457780379\n", + "After hill transform: 0.34758022929481613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815491195186\n", + "After adstock: 16146.037713417409\n", + "After hill transform: 0.0009135042906702978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107960015484\n", + "After adstock: 48478.44129334882\n", + "After hill transform: 0.33118514524585907\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.9517058402225\n", + "After adstock: 5785.285039173556\n", + "After hill transform: 0.026623231242197176\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192144\n", + "After adstock: 7648.889457780379\n", + "After hill transform: 0.34758022929481613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815491195186\n", + "After adstock: 16146.037713417409\n", + "After hill transform: 0.0009135042906702978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107960015484\n", + "After adstock: 48478.44129334882\n", + "After hill transform: 0.33118514524585907\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951705825321\n", + "After adstock: 5785.285039158654\n", + "After hill transform: 0.026623231242021456\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987207045\n", + "After adstock: 7648.889457795281\n", + "After hill transform: 0.3475802292960422\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4172\n", + "Raw spend: 16144.81302456487\n", + "After adstock: 16146.035246787093\n", + "After hill transform: 0.0009135038728566567\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8684\n", + "Raw spend: 48478.10647023312\n", + "After adstock: 48478.439803566456\n", + "After hill transform: 0.33118514125375453\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.96\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4329\n", + "Raw spend: 5784.955662288197\n", + "After adstock: 5785.28899562153\n", + "After hill transform: 0.026623277897455676\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987144582\n", + "After adstock: 7648.889457732817\n", + "After hill transform: 0.34758022929090265\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815244532154\n", + "After adstock: 16146.037466754377\n", + "After hill transform: 0.000913504248888928\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10781103725\n", + "After adstock: 48478.44114437058\n", + "After hill transform: 0.3311851448466486\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4301\n", + "Raw spend: 5784.952101471609\n", + "After adstock: 5785.285434804942\n", + "After hill transform: 0.026623235907562735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.7129871873885\n", + "After adstock: 7648.889457775624\n", + "After hill transform: 0.3475802292944248\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815466528882\n", + "After adstock: 16146.037688751105\n", + "After hill transform: 0.0009135042864921607\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10794511766\n", + "After adstock: 48478.441278451\n", + "After hill transform: 0.331185145205938\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.95174538995\n", + "After adstock: 5785.285078723283\n", + "After hill transform: 0.02662323170857556\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987191669\n", + "After adstock: 7648.889457779904\n", + "After hill transform: 0.34758022929477694\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815488728556\n", + "After adstock: 16146.037710950779\n", + "After hill transform: 0.0009135042902524844\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.1079585257\n", + "After adstock: 48478.44129185904\n", + "After hill transform: 0.331185145241867\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951709781784\n", + "After adstock: 5785.285043115117\n", + "After hill transform: 0.026623231288676868\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192097\n", + "After adstock: 7648.889457780332\n", + "After hill transform: 0.34758022929481225\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815490948524\n", + "After adstock: 16146.037713170746\n", + "After hill transform: 0.0009135042906285166\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795986651\n", + "After adstock: 48478.441293199845\n", + "After hill transform: 0.33118514524545983\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951706220968\n", + "After adstock: 5785.285039554301\n", + "After hill transform: 0.026623231246687\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298719214\n", + "After adstock: 7648.889457780375\n", + "After hill transform: 0.3475802292948158\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815490963425\n", + "After adstock: 16146.037713185648\n", + "After hill transform: 0.0009135042906310407\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795986651\n", + "After adstock: 48478.441293199845\n", + "After hill transform: 0.33118514524545983\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951706220968\n", + "After adstock: 5785.285039554301\n", + "After hill transform: 0.026623231246687\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298719214\n", + "After adstock: 7648.889457780375\n", + "After hill transform: 0.3475802292948158\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815490948524\n", + "After adstock: 16146.037713170746\n", + "After hill transform: 0.0009135042906285166\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795988141\n", + "After adstock: 48478.441293214746\n", + "After hill transform: 0.3311851452454998\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951706220968\n", + "After adstock: 5785.285039554301\n", + "After hill transform: 0.026623231246687\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298719214\n", + "After adstock: 7648.889457780375\n", + "After hill transform: 0.3475802292948158\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815490948524\n", + "After adstock: 16146.037713170746\n", + "After hill transform: 0.0009135042906285166\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795986651\n", + "After adstock: 48478.441293199845\n", + "After hill transform: 0.33118514524545983\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951706235869\n", + "After adstock: 5785.285039569202\n", + "After hill transform: 0.02662323124686272\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298719214\n", + "After adstock: 7648.889457780375\n", + "After hill transform: 0.3475802292948158\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815490948524\n", + "After adstock: 16146.037713170746\n", + "After hill transform: 0.0009135042906285166\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795986651\n", + "After adstock: 48478.441293199845\n", + "After hill transform: 0.33118514524545983\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951706220968\n", + "After adstock: 5785.285039554301\n", + "After hill transform: 0.026623231246687\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987207041\n", + "After adstock: 7648.889457795276\n", + "After hill transform: 0.3475802292960419\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.03\n", + "Saturated value: 0.0009\n", + "Final response: 493.4164\n", + "Raw spend: 16144.805050065526\n", + "After adstock: 16146.027272287749\n", + "After hill transform: 0.000913502522085753\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.10\n", + "Adstocked value: 48,478.43\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8666\n", + "Raw spend: 48478.10161105199\n", + "After adstock: 48478.43494438533\n", + "After hill transform: 0.33118512823281904\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.97\n", + "Adstocked value: 5,785.30\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4431\n", + "Raw spend: 5784.968496122629\n", + "After adstock: 5785.301829455962\n", + "After hill transform: 0.02662342923703186\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712986990626\n", + "After adstock: 7648.889457578861\n", + "After hill transform: 0.3475802292782348\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4173\n", + "Raw spend: 16144.814446860224\n", + "After adstock: 16146.036669082447\n", + "After hill transform: 0.0009135041137741378\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8688\n", + "Raw spend: 48478.10732498506\n", + "After adstock: 48478.440658318395\n", + "After hill transform: 0.33118514354419587\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4311\n", + "Raw spend: 5784.953385211134\n", + "After adstock: 5785.2867185444675\n", + "After hill transform: 0.026623251045682906\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987171988\n", + "After adstock: 7648.889457760223\n", + "After hill transform: 0.3475802292931576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815386539694\n", + "After adstock: 16146.037608761917\n", + "After hill transform: 0.0009135042729430778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107896378366\n", + "After adstock: 48478.4412297117\n", + "After hill transform: 0.3311851450753335\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4299\n", + "Raw spend: 5784.9518741199845\n", + "After adstock: 5785.2852074533175\n", + "After hill transform: 0.026623233226586204\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987190124\n", + "After adstock: 7648.889457778359\n", + "After hill transform: 0.3475802292946499\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815480507641\n", + "After adstock: 16146.037702729864\n", + "After hill transform: 0.0009135042888599728\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.1079535177\n", + "After adstock: 48478.44128685103\n", + "After hill transform: 0.3311851452284472\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.9517230108695\n", + "After adstock: 5785.2850563442025\n", + "After hill transform: 0.026623231444676917\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987191938\n", + "After adstock: 7648.889457780173\n", + "After hill transform: 0.34758022929479915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489904435\n", + "After adstock: 16146.037712126657\n", + "After hill transform: 0.0009135042904516622\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795923163\n", + "After adstock: 48478.44129256497\n", + "After hill transform: 0.3311851452437586\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951707899958\n", + "After adstock: 5785.285041233291\n", + "After hill transform: 0.026623231266485987\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298719212\n", + "After adstock: 7648.889457780355\n", + "After hill transform: 0.3475802292948141\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489919336\n", + "After adstock: 16146.037712141559\n", + "After hill transform: 0.0009135042904541862\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795923163\n", + "After adstock: 48478.44129256497\n", + "After hill transform: 0.3311851452437586\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951707899958\n", + "After adstock: 5785.285041233291\n", + "After hill transform: 0.026623231266485987\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298719212\n", + "After adstock: 7648.889457780355\n", + "After hill transform: 0.3475802292948141\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489904435\n", + "After adstock: 16146.037712126657\n", + "After hill transform: 0.0009135042904516622\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795924653\n", + "After adstock: 48478.44129257987\n", + "After hill transform: 0.33118514524379855\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951707899958\n", + "After adstock: 5785.285041233291\n", + "After hill transform: 0.026623231266485987\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298719212\n", + "After adstock: 7648.889457780355\n", + "After hill transform: 0.3475802292948141\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489904435\n", + "After adstock: 16146.037712126657\n", + "After hill transform: 0.0009135042904516622\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795923163\n", + "After adstock: 48478.44129256497\n", + "After hill transform: 0.3311851452437586\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951707914859\n", + "After adstock: 5785.285041248192\n", + "After hill transform: 0.02662323126666171\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298719212\n", + "After adstock: 7648.889457780355\n", + "After hill transform: 0.3475802292948141\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489904435\n", + "After adstock: 16146.037712126657\n", + "After hill transform: 0.0009135042904516622\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795923163\n", + "After adstock: 48478.44129256497\n", + "After hill transform: 0.3311851452437586\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951707899958\n", + "After adstock: 5785.285041233291\n", + "After hill transform: 0.026623231266485987\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987207021\n", + "After adstock: 7648.889457795256\n", + "After hill transform: 0.3475802292960402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.23\n", + "Adstocked value: 16,145.46\n", + "Saturated value: 0.0009\n", + "Final response: 493.3642\n", + "Raw spend: 16144.234321827664\n", + "After adstock: 16145.456544049886\n", + "After hill transform: 0.0009134058519932514\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,477.75\n", + "Adstocked value: 48,478.09\n", + "Saturated value: 0.3312\n", + "Final response: 47328.7334\n", + "Raw spend: 48477.753774601464\n", + "After adstock: 48478.0871079348\n", + "After hill transform: 0.3311841961479534\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,785.89\n", + "Adstocked value: 5,786.22\n", + "Saturated value: 0.0266\n", + "Final response: 1789.1708\n", + "Raw spend: 5785.887071830295\n", + "After adstock: 5786.220405163628\n", + "After hill transform: 0.02663426259785489\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712975971341\n", + "After adstock: 7648.889446559576\n", + "After hill transform: 0.3475802283715488\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.76\n", + "Adstocked value: 16,145.98\n", + "Saturated value: 0.0009\n", + "Final response: 493.4121\n", + "Raw spend: 16144.757373096758\n", + "After adstock: 16145.97959531898\n", + "After hill transform: 0.0009134944462883349\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.07\n", + "Adstocked value: 48,478.41\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8554\n", + "Raw spend: 48478.07254076861\n", + "After adstock: 48478.40587410195\n", + "After hill transform: 0.3311850503344283\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,785.05\n", + "Adstocked value: 5,785.38\n", + "Saturated value: 0.0266\n", + "Final response: 1788.5039\n", + "Raw spend: 5785.045244292992\n", + "After adstock: 5785.378577626325\n", + "After hill transform: 0.026624334279857626\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712986070042\n", + "After adstock: 7648.889456658277\n", + "After hill transform: 0.34758022920248755\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.03\n", + "Saturated value: 0.0009\n", + "Final response: 493.4169\n", + "Raw spend: 16144.809678223666\n", + "After adstock: 16146.031900445889\n", + "After hill transform: 0.0009135033060321543\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.10\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8677\n", + "Raw spend: 48478.10441738533\n", + "After adstock: 48478.437750718665\n", + "After hill transform: 0.3311851357528281\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.96\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4372\n", + "Raw spend: 5784.961061539261\n", + "After adstock: 5785.294394872594\n", + "After hill transform: 0.02662334156662552\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987079912\n", + "After adstock: 7648.889457668147\n", + "After hill transform: 0.3475802292855814\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4173\n", + "Raw spend: 16144.814908736358\n", + "After adstock: 16146.03713095858\n", + "After hill transform: 0.0009135041920096797\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8689\n", + "Raw spend: 48478.107605047\n", + "After adstock: 48478.440938380336\n", + "After hill transform: 0.33118514429466556\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4306\n", + "Raw spend: 5784.952643263889\n", + "After adstock: 5785.285976597222\n", + "After hill transform: 0.02662324229648797\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987180899\n", + "After adstock: 7648.889457769134\n", + "After hill transform: 0.3475802292938909\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815431787627\n", + "After adstock: 16146.03765400985\n", + "After hill transform: 0.0009135042806074636\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10792381317\n", + "After adstock: 48478.44125714651\n", + "After hill transform: 0.33118514514884934\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4299\n", + "Raw spend: 5784.951801436351\n", + "After adstock: 5785.285134769684\n", + "After hill transform: 0.026623232369486074\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987190997\n", + "After adstock: 7648.8894577792325\n", + "After hill transform: 0.34758022929472177\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815484092755\n", + "After adstock: 16146.037706314977\n", + "After hill transform: 0.0009135042894672424\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795568978\n", + "After adstock: 48478.44128902312\n", + "After hill transform: 0.3311851452342677\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951717253597\n", + "After adstock: 5785.28505058693\n", + "After hill transform: 0.026623231376786\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192008\n", + "After adstock: 7648.889457780243\n", + "After hill transform: 0.3475802292948049\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489323266\n", + "After adstock: 16146.037711545488\n", + "After hill transform: 0.00091350429035322\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107958877445\n", + "After adstock: 48478.44129221078\n", + "After hill transform: 0.3311851452428095\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708835322\n", + "After adstock: 5785.285042168655\n", + "After hill transform: 0.026623231277515997\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192109\n", + "After adstock: 7648.889457780344\n", + "After hill transform: 0.3475802292948132\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489846318\n", + "After adstock: 16146.03771206854\n", + "After hill transform: 0.0009135042904418179\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795919621\n", + "After adstock: 48478.44129252955\n", + "After hill transform: 0.3311851452436637\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951707993494\n", + "After adstock: 5785.285041326827\n", + "After hill transform: 0.026623231267588986\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192119\n", + "After adstock: 7648.889457780354\n", + "After hill transform: 0.347580229294814\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489898623\n", + "After adstock: 16146.037712120846\n", + "After hill transform: 0.0009135042904506777\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795922809\n", + "After adstock: 48478.44129256142\n", + "After hill transform: 0.33118514524374915\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951707909311\n", + "After adstock: 5785.285041242644\n", + "After hill transform: 0.026623231266596287\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298719212\n", + "After adstock: 7648.889457780355\n", + "After hill transform: 0.3475802292948141\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489903853\n", + "After adstock: 16146.037712126075\n", + "After hill transform: 0.0009135042904515635\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959231274\n", + "After adstock: 48478.44129256461\n", + "After hill transform: 0.33118514524375764\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951707900893\n", + "After adstock: 5785.285041234226\n", + "After hill transform: 0.02662323126649702\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298719212\n", + "After adstock: 7648.889457780355\n", + "After hill transform: 0.3475802292948141\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489904377\n", + "After adstock: 16146.0377121266\n", + "After hill transform: 0.0009135042904516523\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959231595\n", + "After adstock: 48478.44129256493\n", + "After hill transform: 0.33118514524375847\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951707900052\n", + "After adstock: 5785.285041233385\n", + "After hill transform: 0.026623231266487097\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298719212\n", + "After adstock: 7648.889457780355\n", + "After hill transform: 0.3475802292948141\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489919278\n", + "After adstock: 16146.0377121415\n", + "After hill transform: 0.0009135042904541763\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959231595\n", + "After adstock: 48478.44129256493\n", + "After hill transform: 0.33118514524375847\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951707900052\n", + "After adstock: 5785.285041233385\n", + "After hill transform: 0.026623231266487097\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298719212\n", + "After adstock: 7648.889457780355\n", + "After hill transform: 0.3475802292948141\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489904377\n", + "After adstock: 16146.0377121266\n", + "After hill transform: 0.0009135042904516523\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959246496\n", + "After adstock: 48478.44129257983\n", + "After hill transform: 0.33118514524379844\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951707900052\n", + "After adstock: 5785.285041233385\n", + "After hill transform: 0.026623231266487097\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298719212\n", + "After adstock: 7648.889457780355\n", + "After hill transform: 0.3475802292948141\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489904377\n", + "After adstock: 16146.0377121266\n", + "After hill transform: 0.0009135042904516523\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959231595\n", + "After adstock: 48478.44129256493\n", + "After hill transform: 0.33118514524375847\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951707914953\n", + "After adstock: 5785.285041248286\n", + "After hill transform: 0.026623231266662814\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298719212\n", + "After adstock: 7648.889457780355\n", + "After hill transform: 0.3475802292948141\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489904377\n", + "After adstock: 16146.0377121266\n", + "After hill transform: 0.0009135042904516523\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959231595\n", + "After adstock: 48478.44129256493\n", + "After hill transform: 0.33118514524375847\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951707900052\n", + "After adstock: 5785.285041233385\n", + "After hill transform: 0.026623231266487097\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987207021\n", + "After adstock: 7648.889457795256\n", + "After hill transform: 0.3475802292960402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.03\n", + "Saturated value: 0.0009\n", + "Final response: 493.4168\n", + "Raw spend: 16144.808931416905\n", + "After adstock: 16146.031153639127\n", + "After hill transform: 0.0009135031795333193\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.10\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8675\n", + "Raw spend: 48478.10398214009\n", + "After adstock: 48478.43731547343\n", + "After hill transform: 0.33118513458652044\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.96\n", + "Adstocked value: 5,785.30\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4382\n", + "Raw spend: 5784.962243608158\n", + "After adstock: 5785.295576941491\n", + "After hill transform: 0.02662335550585678\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987065624\n", + "After adstock: 7648.889457653859\n", + "After hill transform: 0.34758022928440574\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4173\n", + "Raw spend: 16144.814834055629\n", + "After adstock: 16146.037056277852\n", + "After hill transform: 0.0009135041793597785\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8689\n", + "Raw spend: 48478.10756152245\n", + "After adstock: 48478.44089485578\n", + "After hill transform: 0.33118514417803474\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4306\n", + "Raw spend: 5784.952761470862\n", + "After adstock: 5785.286094804195\n", + "After hill transform: 0.02662324369040887\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.7129871794705\n", + "After adstock: 7648.889457767706\n", + "After hill transform: 0.3475802292937733\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815424319502\n", + "After adstock: 16146.037646541725\n", + "After hill transform: 0.0009135042793424645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10791946068\n", + "After adstock: 48478.441252794015\n", + "After hill transform: 0.3311851451371861\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4299\n", + "Raw spend: 5784.951813257133\n", + "After adstock: 5785.285146590466\n", + "After hill transform: 0.026623232508879123\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987190855\n", + "After adstock: 7648.88945777909\n", + "After hill transform: 0.34758022929471\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815483345888\n", + "After adstock: 16146.037705568111\n", + "After hill transform: 0.0009135042893407334\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107955254505\n", + "After adstock: 48478.44128858784\n", + "After hill transform: 0.3311851452331013\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.95171843576\n", + "After adstock: 5785.285051769093\n", + "After hill transform: 0.026623231390726303\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987191993\n", + "After adstock: 7648.889457780228\n", + "After hill transform: 0.34758022929480364\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489248527\n", + "After adstock: 16146.03771147075\n", + "After hill transform: 0.0009135042903405604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795883388\n", + "After adstock: 48478.44129216722\n", + "After hill transform: 0.3311851452426928\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708953622\n", + "After adstock: 5785.285042286955\n", + "After hill transform: 0.02662323127891101\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192107\n", + "After adstock: 7648.889457780342\n", + "After hill transform: 0.347580229294813\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489838791\n", + "After adstock: 16146.037712061014\n", + "After hill transform: 0.0009135042904405429\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959191824\n", + "After adstock: 48478.44129252516\n", + "After hill transform: 0.33118514524365195\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708005408\n", + "After adstock: 5785.285041338741\n", + "After hill transform: 0.02662323126772948\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192119\n", + "After adstock: 7648.889457780354\n", + "After hill transform: 0.347580229294814\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489853692\n", + "After adstock: 16146.037712075915\n", + "After hill transform: 0.000913504290443067\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959191824\n", + "After adstock: 48478.44129252516\n", + "After hill transform: 0.33118514524365195\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708005408\n", + "After adstock: 5785.285041338741\n", + "After hill transform: 0.02662323126772948\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192119\n", + "After adstock: 7648.889457780354\n", + "After hill transform: 0.347580229294814\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489838791\n", + "After adstock: 16146.037712061014\n", + "After hill transform: 0.0009135042904405429\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959206725\n", + "After adstock: 48478.44129254006\n", + "After hill transform: 0.33118514524369186\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708005408\n", + "After adstock: 5785.285041338741\n", + "After hill transform: 0.02662323126772948\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192119\n", + "After adstock: 7648.889457780354\n", + "After hill transform: 0.347580229294814\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489838791\n", + "After adstock: 16146.037712061014\n", + "After hill transform: 0.0009135042904405429\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959191824\n", + "After adstock: 48478.44129252516\n", + "After hill transform: 0.33118514524365195\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.9517080203095\n", + "After adstock: 5785.285041353643\n", + "After hill transform: 0.026623231267905202\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192119\n", + "After adstock: 7648.889457780354\n", + "After hill transform: 0.347580229294814\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489838791\n", + "After adstock: 16146.037712061014\n", + "After hill transform: 0.0009135042904405429\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959191824\n", + "After adstock: 48478.44129252516\n", + "After hill transform: 0.33118514524365195\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708005408\n", + "After adstock: 5785.285041338741\n", + "After hill transform: 0.02662323126772948\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298720702\n", + "After adstock: 7648.889457795255\n", + "After hill transform: 0.3475802292960401\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.03\n", + "Saturated value: 0.0009\n", + "Final response: 493.4168\n", + "Raw spend: 16144.80951296298\n", + "After adstock: 16146.031735185203\n", + "After hill transform: 0.000913503278039257\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.10\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8673\n", + "Raw spend: 48478.103401609835\n", + "After adstock: 48478.43673494317\n", + "After hill transform: 0.33118513303089886\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.96\n", + "Adstocked value: 5,785.30\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4382\n", + "Raw spend: 5784.962242590938\n", + "After adstock: 5785.295575924271\n", + "After hill transform: 0.02662335549386149\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298706702\n", + "After adstock: 7648.889457655255\n", + "After hill transform: 0.34758022928452065\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4173\n", + "Raw spend: 16144.81489215121\n", + "After adstock: 16146.037114373432\n", + "After hill transform: 0.0009135041892003807\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8688\n", + "Raw spend: 48478.107503433625\n", + "After adstock: 48478.44083676696\n", + "After hill transform: 0.3311851440223767\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4306\n", + "Raw spend: 5784.952761463961\n", + "After adstock: 5785.286094797294\n", + "After hill transform: 0.026623243690327487\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987179609\n", + "After adstock: 7648.889457767844\n", + "After hill transform: 0.3475802292937847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815430070033\n", + "After adstock: 16146.037652292256\n", + "After hill transform: 0.0009135042803165266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107913616004\n", + "After adstock: 48478.44124694934\n", + "After hill transform: 0.3311851451215244\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4299\n", + "Raw spend: 5784.951813351264\n", + "After adstock: 5785.285146684597\n", + "After hill transform: 0.026623232509989134\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987190868\n", + "After adstock: 7648.889457779103\n", + "After hill transform: 0.34758022929471116\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815483861916\n", + "After adstock: 16146.037706084138\n", + "After hill transform: 0.0009135042894281414\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107954634244\n", + "After adstock: 48478.44128796758\n", + "After hill transform: 0.3311851452314392\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951718539994\n", + "After adstock: 5785.285051873327\n", + "After hill transform: 0.026623231391955444\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987191993\n", + "After adstock: 7648.889457780228\n", + "After hill transform: 0.34758022929480364\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489241104\n", + "After adstock: 16146.037711463327\n", + "After hill transform: 0.0009135042903393028\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107958736065\n", + "After adstock: 48478.4412920694\n", + "After hill transform: 0.33118514524243065\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951709058867\n", + "After adstock: 5785.2850423922\n", + "After hill transform: 0.02662323128015208\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192106\n", + "After adstock: 7648.889457780341\n", + "After hill transform: 0.34758022929481297\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489779023\n", + "After adstock: 16146.037712001245\n", + "After hill transform: 0.0009135042904304191\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795914625\n", + "After adstock: 48478.44129247958\n", + "After hill transform: 0.3311851452435298\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708110754\n", + "After adstock: 5785.285041444087\n", + "After hill transform: 0.026623231268971745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192118\n", + "After adstock: 7648.889457780353\n", + "After hill transform: 0.34758022929481397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489806038\n", + "After adstock: 16146.037712028261\n", + "After hill transform: 0.0009135042904349952\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795916685\n", + "After adstock: 48478.44129250019\n", + "After hill transform: 0.331185145243585\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708063136\n", + "After adstock: 5785.285041396469\n", + "After hill transform: 0.02662323126841022\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192118\n", + "After adstock: 7648.889457780353\n", + "After hill transform: 0.34758022929481397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81548982094\n", + "After adstock: 16146.037712043162\n", + "After hill transform: 0.0009135042904375192\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795916685\n", + "After adstock: 48478.44129250019\n", + "After hill transform: 0.331185145243585\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708063136\n", + "After adstock: 5785.285041396469\n", + "After hill transform: 0.02662323126841022\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192118\n", + "After adstock: 7648.889457780353\n", + "After hill transform: 0.34758022929481397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489806038\n", + "After adstock: 16146.037712028261\n", + "After hill transform: 0.0009135042904349952\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959181754\n", + "After adstock: 48478.44129251509\n", + "After hill transform: 0.33118514524362497\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708063136\n", + "After adstock: 5785.285041396469\n", + "After hill transform: 0.02662323126841022\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192118\n", + "After adstock: 7648.889457780353\n", + "After hill transform: 0.34758022929481397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489806038\n", + "After adstock: 16146.037712028261\n", + "After hill transform: 0.0009135042904349952\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795916685\n", + "After adstock: 48478.44129250019\n", + "After hill transform: 0.331185145243585\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708078037\n", + "After adstock: 5785.28504141137\n", + "After hill transform: 0.026623231268585935\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192118\n", + "After adstock: 7648.889457780353\n", + "After hill transform: 0.34758022929481397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489806038\n", + "After adstock: 16146.037712028261\n", + "After hill transform: 0.0009135042904349952\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795916685\n", + "After adstock: 48478.44129250019\n", + "After hill transform: 0.331185145243585\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708063136\n", + "After adstock: 5785.285041396469\n", + "After hill transform: 0.02662323126841022\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987207019\n", + "After adstock: 7648.889457795254\n", + "After hill transform: 0.34758022929604004\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.03\n", + "Saturated value: 0.0009\n", + "Final response: 493.4168\n", + "Raw spend: 16144.808686003555\n", + "After adstock: 16146.030908225777\n", + "After hill transform: 0.0009135031379636621\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.10\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8676\n", + "Raw spend: 48478.10428479464\n", + "After adstock: 48478.43761812797\n", + "After hill transform: 0.33118513539753064\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.96\n", + "Adstocked value: 5,785.30\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4381\n", + "Raw spend: 5784.962186366932\n", + "After adstock: 5785.295519700265\n", + "After hill transform: 0.026623354830854835\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987065641\n", + "After adstock: 7648.889457653876\n", + "After hill transform: 0.3475802292844072\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4173\n", + "Raw spend: 16144.81480942579\n", + "After adstock: 16146.037031648013\n", + "After hill transform: 0.0009135041751878183\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8689\n", + "Raw spend: 48478.10759172963\n", + "After adstock: 48478.44092506297\n", + "After hill transform: 0.33118514425897966\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4306\n", + "Raw spend: 5784.952755893515\n", + "After adstock: 5785.286089226848\n", + "After hill transform: 0.026623243624639647\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.7129871794705\n", + "After adstock: 7648.889457767706\n", + "After hill transform: 0.3475802292937733\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815421768013\n", + "After adstock: 16146.037643990236\n", + "After hill transform: 0.0009135042789102769\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10792242313\n", + "After adstock: 48478.441255756465\n", + "After hill transform: 0.3311851451451245\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4299\n", + "Raw spend: 5784.951812846174\n", + "After adstock: 5785.285146179507\n", + "After hill transform: 0.026623232504033013\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987190853\n", + "After adstock: 7648.889457779088\n", + "After hill transform: 0.34758022929470983\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815483002236\n", + "After adstock: 16146.037705224458\n", + "After hill transform: 0.0009135042892825233\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795549248\n", + "After adstock: 48478.441288825816\n", + "After hill transform: 0.331185145233739\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.95171854144\n", + "After adstock: 5785.285051874773\n", + "After hill transform: 0.026623231391972497\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.7129871919915\n", + "After adstock: 7648.889457780227\n", + "After hill transform: 0.34758022929480353\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489125658\n", + "After adstock: 16146.03771134788\n", + "After hill transform: 0.000913504290319748\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795879942\n", + "After adstock: 48478.44129213275\n", + "After hill transform: 0.33118514524260045\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.9517091109665\n", + "After adstock: 5785.2850424442995\n", + "After hill transform: 0.02662323128076645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192105\n", + "After adstock: 7648.88945778034\n", + "After hill transform: 0.34758022929481286\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489738\n", + "After adstock: 16146.037711960224\n", + "After hill transform: 0.0009135042904234705\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795913011\n", + "After adstock: 48478.441292463445\n", + "After hill transform: 0.3311851452434866\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708167919\n", + "After adstock: 5785.285041501252\n", + "After hill transform: 0.026623231269645838\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192117\n", + "After adstock: 7648.889457780352\n", + "After hill transform: 0.3475802292948139\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489771689\n", + "After adstock: 16146.037711993911\n", + "After hill transform: 0.0009135042904291768\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.1079591483\n", + "After adstock: 48478.441292481635\n", + "After hill transform: 0.33118514524353526\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708116037\n", + "After adstock: 5785.28504144937\n", + "After hill transform: 0.026623231269034035\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192117\n", + "After adstock: 7648.889457780352\n", + "After hill transform: 0.3475802292948139\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489802604\n", + "After adstock: 16146.037712024827\n", + "After hill transform: 0.0009135042904344135\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959165\n", + "After adstock: 48478.44129249833\n", + "After hill transform: 0.33118514524358006\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708068426\n", + "After adstock: 5785.285041401759\n", + "After hill transform: 0.026623231268472606\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192118\n", + "After adstock: 7648.889457780353\n", + "After hill transform: 0.34758022929481397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489804305\n", + "After adstock: 16146.037712026528\n", + "After hill transform: 0.0009135042904347014\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959165915\n", + "After adstock: 48478.44129249925\n", + "After hill transform: 0.3311851452435825\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708065807\n", + "After adstock: 5785.28504139914\n", + "After hill transform: 0.026623231268441717\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192118\n", + "After adstock: 7648.889457780353\n", + "After hill transform: 0.34758022929481397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489805163\n", + "After adstock: 16146.037712027386\n", + "After hill transform: 0.0009135042904348468\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795916638\n", + "After adstock: 48478.441292499716\n", + "After hill transform: 0.3311851452435838\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708064485\n", + "After adstock: 5785.285041397818\n", + "After hill transform: 0.026623231268426122\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192118\n", + "After adstock: 7648.889457780353\n", + "After hill transform: 0.34758022929481397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489805596\n", + "After adstock: 16146.037712027819\n", + "After hill transform: 0.0009135042904349202\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795916661\n", + "After adstock: 48478.44129249995\n", + "After hill transform: 0.3311851452435844\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708063817\n", + "After adstock: 5785.28504139715\n", + "After hill transform: 0.026623231268418254\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192118\n", + "After adstock: 7648.889457780353\n", + "After hill transform: 0.34758022929481397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489820498\n", + "After adstock: 16146.03771204272\n", + "After hill transform: 0.0009135042904374444\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795916661\n", + "After adstock: 48478.44129249995\n", + "After hill transform: 0.3311851452435844\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708063817\n", + "After adstock: 5785.28504139715\n", + "After hill transform: 0.026623231268418254\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192118\n", + "After adstock: 7648.889457780353\n", + "After hill transform: 0.34758022929481397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489805596\n", + "After adstock: 16146.037712027819\n", + "After hill transform: 0.0009135042904349202\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959181514\n", + "After adstock: 48478.44129251485\n", + "After hill transform: 0.33118514524362436\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708063817\n", + "After adstock: 5785.28504139715\n", + "After hill transform: 0.026623231268418254\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192118\n", + "After adstock: 7648.889457780353\n", + "After hill transform: 0.34758022929481397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489805596\n", + "After adstock: 16146.037712027819\n", + "After hill transform: 0.0009135042904349202\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795916661\n", + "After adstock: 48478.44129249995\n", + "After hill transform: 0.3311851452435844\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708078718\n", + "After adstock: 5785.285041412051\n", + "After hill transform: 0.026623231268593967\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192118\n", + "After adstock: 7648.889457780353\n", + "After hill transform: 0.34758022929481397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489805596\n", + "After adstock: 16146.037712027819\n", + "After hill transform: 0.0009135042904349202\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795916661\n", + "After adstock: 48478.44129249995\n", + "After hill transform: 0.3311851452435844\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708063817\n", + "After adstock: 5785.28504139715\n", + "After hill transform: 0.026623231268418254\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987207019\n", + "After adstock: 7648.889457795254\n", + "After hill transform: 0.34758022929604004\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.03\n", + "Saturated value: 0.0009\n", + "Final response: 493.4168\n", + "Raw spend: 16144.808648202677\n", + "After adstock: 16146.0308704249\n", + "After hill transform: 0.000913503131560712\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.10\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8676\n", + "Raw spend: 48478.10426438265\n", + "After adstock: 48478.43759771599\n", + "After hill transform: 0.33118513534283356\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.96\n", + "Adstocked value: 5,785.30\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4382\n", + "Raw spend: 5784.962244580515\n", + "After adstock: 5785.295577913848\n", + "After hill transform: 0.02662335551732305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987064938\n", + "After adstock: 7648.889457653173\n", + "After hill transform: 0.34758022928434934\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4173\n", + "Raw spend: 16144.814805645305\n", + "After adstock: 16146.037027867527\n", + "After hill transform: 0.0009135041745474555\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8689\n", + "Raw spend: 48478.10758968822\n", + "After adstock: 48478.44092302155\n", + "After hill transform: 0.33118514425350937\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4306\n", + "Raw spend: 5784.952761715487\n", + "After adstock: 5785.28609504882\n", + "After hill transform: 0.02662324369329354\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.7129871793995\n", + "After adstock: 7648.889457767635\n", + "After hill transform: 0.34758022929376753\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815421389567\n", + "After adstock: 16146.03764361179\n", + "After hill transform: 0.0009135042788461732\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10792221878\n", + "After adstock: 48478.44125555211\n", + "After hill transform: 0.3311851451445769\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4299\n", + "Raw spend: 5784.951813428984\n", + "After adstock: 5785.285146762317\n", + "After hill transform: 0.026623232510905624\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987190846\n", + "After adstock: 7648.889457779082\n", + "After hill transform: 0.34758022929470933\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815482963993\n", + "After adstock: 16146.037705186216\n", + "After hill transform: 0.0009135042892760456\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795547183\n", + "After adstock: 48478.44128880517\n", + "After hill transform: 0.33118514523368364\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951718600334\n", + "After adstock: 5785.285051933667\n", + "After hill transform: 0.02662323139266699\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987191991\n", + "After adstock: 7648.889457780226\n", + "After hill transform: 0.3475802292948035\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489121436\n", + "After adstock: 16146.037711343659\n", + "After hill transform: 0.0009135042903190328\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795879713\n", + "After adstock: 48478.44129213047\n", + "After hill transform: 0.33118514524259435\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951709117468\n", + "After adstock: 5785.2850424508015\n", + "After hill transform: 0.02662323128084312\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192105\n", + "After adstock: 7648.88945778034\n", + "After hill transform: 0.34758022929481286\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81548973718\n", + "After adstock: 16146.037711959403\n", + "After hill transform: 0.0009135042904233315\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959129666\n", + "After adstock: 48478.441292463\n", + "After hill transform: 0.33118514524348536\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708169182\n", + "After adstock: 5785.285041502515\n", + "After hill transform: 0.026623231269660732\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192117\n", + "After adstock: 7648.889457780352\n", + "After hill transform: 0.3475802292948139\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489752082\n", + "After adstock: 16146.037711974304\n", + "After hill transform: 0.0009135042904258556\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959129666\n", + "After adstock: 48478.441292463\n", + "After hill transform: 0.33118514524348536\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708169182\n", + "After adstock: 5785.285041502515\n", + "After hill transform: 0.026623231269660732\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192117\n", + "After adstock: 7648.889457780352\n", + "After hill transform: 0.3475802292948139\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81548973718\n", + "After adstock: 16146.037711959403\n", + "After hill transform: 0.0009135042904233315\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795914457\n", + "After adstock: 48478.4412924779\n", + "After hill transform: 0.3311851452435253\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708169182\n", + "After adstock: 5785.285041502515\n", + "After hill transform: 0.026623231269660732\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192117\n", + "After adstock: 7648.889457780352\n", + "After hill transform: 0.3475802292948139\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81548973718\n", + "After adstock: 16146.037711959403\n", + "After hill transform: 0.0009135042904233315\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959129666\n", + "After adstock: 48478.441292463\n", + "After hill transform: 0.33118514524348536\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708184083\n", + "After adstock: 5785.285041517416\n", + "After hill transform: 0.026623231269836456\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192117\n", + "After adstock: 7648.889457780352\n", + "After hill transform: 0.3475802292948139\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81548973718\n", + "After adstock: 16146.037711959403\n", + "After hill transform: 0.0009135042904233315\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959129666\n", + "After adstock: 48478.441292463\n", + "After hill transform: 0.33118514524348536\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708169182\n", + "After adstock: 5785.285041502515\n", + "After hill transform: 0.026623231269660732\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987207018\n", + "After adstock: 7648.889457795253\n", + "After hill transform: 0.34758022929604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.03\n", + "Saturated value: 0.0009\n", + "Final response: 493.4168\n", + "Raw spend: 16144.808680720842\n", + "After adstock: 16146.030902943065\n", + "After hill transform: 0.0009135031370688431\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.10\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8676\n", + "Raw spend: 48478.104282610235\n", + "After adstock: 48478.43761594357\n", + "After hill transform: 0.33118513539167715\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.96\n", + "Adstocked value: 5,785.30\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4381\n", + "Raw spend: 5784.962193834141\n", + "After adstock: 5785.295527167474\n", + "After hill transform: 0.026623354918909912\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298706555\n", + "After adstock: 7648.889457653785\n", + "After hill transform: 0.3475802292843997\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4173\n", + "Raw spend: 16144.814808835547\n", + "After adstock: 16146.03703105777\n", + "After hill transform: 0.0009135041750878391\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8689\n", + "Raw spend: 48478.107591477725\n", + "After adstock: 48478.44092481106\n", + "After hill transform: 0.3311851442583046\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4306\n", + "Raw spend: 5784.952756735678\n", + "After adstock: 5785.286090069011\n", + "After hill transform: 0.026623243634570606\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.7129871794605\n", + "After adstock: 7648.889457767696\n", + "After hill transform: 0.34758022929377247\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815421647018\n", + "After adstock: 16146.03764386924\n", + "After hill transform: 0.0009135042788897819\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10792236447\n", + "After adstock: 48478.441255697806\n", + "After hill transform: 0.3311851451449673\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4299\n", + "Raw spend: 5784.951813025831\n", + "After adstock: 5785.285146359164\n", + "After hill transform: 0.02662323250615157\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987190851\n", + "After adstock: 7648.889457779086\n", + "After hill transform: 0.3475802292947097\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815482928165\n", + "After adstock: 16146.037705150387\n", + "After hill transform: 0.0009135042892699767\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107955453146\n", + "After adstock: 48478.44128878648\n", + "After hill transform: 0.33118514523363357\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951718654847\n", + "After adstock: 5785.28505198818\n", + "After hill transform: 0.026623231393309823\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987191991\n", + "After adstock: 7648.889457780226\n", + "After hill transform: 0.3475802292948035\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489056278\n", + "After adstock: 16146.0377112785\n", + "After hill transform: 0.0009135042903079958\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795876201\n", + "After adstock: 48478.44129209535\n", + "After hill transform: 0.3311851452425002\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951709217748\n", + "After adstock: 5785.2850425510815\n", + "After hill transform: 0.02662323128202564\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192104\n", + "After adstock: 7648.889457780339\n", + "After hill transform: 0.3475802292948128\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81548966909\n", + "After adstock: 16146.037711891313\n", + "After hill transform: 0.000913504290411798\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.1079590929\n", + "After adstock: 48478.441292426236\n", + "After hill transform: 0.3311851452433869\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.9517082740385\n", + "After adstock: 5785.285041607372\n", + "After hill transform: 0.026623231270897225\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192116\n", + "After adstock: 7648.889457780351\n", + "After hill transform: 0.3475802292948138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81548970208\n", + "After adstock: 16146.037711924302\n", + "After hill transform: 0.0009135042904173859\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795911071\n", + "After adstock: 48478.44129244405\n", + "After hill transform: 0.3311851452434346\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708223238\n", + "After adstock: 5785.285041556571\n", + "After hill transform: 0.026623231270298173\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192116\n", + "After adstock: 7648.889457780351\n", + "After hill transform: 0.3475802292948138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489719085\n", + "After adstock: 16146.037711941308\n", + "After hill transform: 0.0009135042904202664\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959119894\n", + "After adstock: 48478.44129245323\n", + "After hill transform: 0.33118514524345916\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708197048\n", + "After adstock: 5785.285041530381\n", + "After hill transform: 0.026623231269989337\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192117\n", + "After adstock: 7648.889457780352\n", + "After hill transform: 0.3475802292948139\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489727853\n", + "After adstock: 16146.037711950075\n", + "After hill transform: 0.0009135042904217515\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912463\n", + "After adstock: 48478.44129245797\n", + "After hill transform: 0.3311851452434719\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708183547\n", + "After adstock: 5785.2850415168805\n", + "After hill transform: 0.026623231269830138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192117\n", + "After adstock: 7648.889457780352\n", + "After hill transform: 0.3475802292948139\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489732371\n", + "After adstock: 16146.037711954594\n", + "After hill transform: 0.0009135042904225169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912707\n", + "After adstock: 48478.441292460404\n", + "After hill transform: 0.3311851452434784\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708176588\n", + "After adstock: 5785.285041509921\n", + "After hill transform: 0.02662323126974807\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192117\n", + "After adstock: 7648.889457780352\n", + "After hill transform: 0.3475802292948139\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489734701\n", + "After adstock: 16146.037711956924\n", + "After hill transform: 0.0009135042904229116\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912833\n", + "After adstock: 48478.44129246166\n", + "After hill transform: 0.3311851452434818\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708173\n", + "After adstock: 5785.285041506333\n", + "After hill transform: 0.02662323126970576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192117\n", + "After adstock: 7648.889457780352\n", + "After hill transform: 0.3475802292948139\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489749602\n", + "After adstock: 16146.037711971825\n", + "After hill transform: 0.0009135042904254356\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912833\n", + "After adstock: 48478.44129246166\n", + "After hill transform: 0.3311851452434818\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708173\n", + "After adstock: 5785.285041506333\n", + "After hill transform: 0.02662323126970576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192117\n", + "After adstock: 7648.889457780352\n", + "After hill transform: 0.3475802292948139\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489734701\n", + "After adstock: 16146.037711956924\n", + "After hill transform: 0.0009135042904229116\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795914323\n", + "After adstock: 48478.441292476564\n", + "After hill transform: 0.3311851452435217\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708173\n", + "After adstock: 5785.285041506333\n", + "After hill transform: 0.02662323126970576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192117\n", + "After adstock: 7648.889457780352\n", + "After hill transform: 0.3475802292948139\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489734701\n", + "After adstock: 16146.037711956924\n", + "After hill transform: 0.0009135042904229116\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912833\n", + "After adstock: 48478.44129246166\n", + "After hill transform: 0.3311851452434818\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708187901\n", + "After adstock: 5785.285041521234\n", + "After hill transform: 0.026623231269881475\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192117\n", + "After adstock: 7648.889457780352\n", + "After hill transform: 0.3475802292948139\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489734701\n", + "After adstock: 16146.037711956924\n", + "After hill transform: 0.0009135042904229116\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912833\n", + "After adstock: 48478.44129246166\n", + "After hill transform: 0.3311851452434818\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708173\n", + "After adstock: 5785.285041506333\n", + "After hill transform: 0.02662323126970576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987207018\n", + "After adstock: 7648.889457795253\n", + "After hill transform: 0.34758022929604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.03\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812022635273\n", + "After adstock: 16146.034244857496\n", + "After hill transform: 0.0009135037031434409\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.10\n", + "Adstocked value: 48,478.43\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8664\n", + "Raw spend: 48478.10101151152\n", + "After adstock: 48478.434344844856\n", + "After hill transform: 0.33118512662625654\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.96\n", + "Adstocked value: 5,785.30\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4381\n", + "Raw spend: 5784.962123009709\n", + "After adstock: 5785.295456343042\n", + "After hill transform: 0.02662335408373164\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987074258\n", + "After adstock: 7648.889457662493\n", + "After hill transform: 0.3475802292851162\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815143024758\n", + "After adstock: 16146.03736524698\n", + "After hill transform: 0.000913504231694953\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8687\n", + "Raw spend: 48478.10726436665\n", + "After adstock: 48478.440597699984\n", + "After hill transform: 0.3311851433817594\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4306\n", + "Raw spend: 5784.952749656671\n", + "After adstock: 5785.286082990004\n", + "After hill transform: 0.026623243551093495\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987180331\n", + "After adstock: 7648.889457768566\n", + "After hill transform: 0.34758022929384413\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815455063706\n", + "After adstock: 16146.037677285929\n", + "After hill transform: 0.0009135042845501156\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10788965216\n", + "After adstock: 48478.44122298549\n", + "After hill transform: 0.33118514505730956\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4299\n", + "Raw spend: 5784.9518123213675\n", + "After adstock: 5785.2851456547005\n", + "After hill transform: 0.026623232497844387\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987190938\n", + "After adstock: 7648.889457779173\n", + "After hill transform: 0.34758022929471694\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815486267602\n", + "After adstock: 16146.037708489825\n", + "After hill transform: 0.000913504289835632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795218071\n", + "After adstock: 48478.44128551405\n", + "After hill transform: 0.3311851452248646\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951718587837\n", + "After adstock: 5785.28505192117\n", + "After hill transform: 0.026623231392519618\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987191999\n", + "After adstock: 7648.889457780234\n", + "After hill transform: 0.34758022929480414\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489387991\n", + "After adstock: 16146.037711610214\n", + "After hill transform: 0.0009135042903641835\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795843357\n", + "After adstock: 48478.4412917669\n", + "After hill transform: 0.33118514524162007\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951709214483\n", + "After adstock: 5785.285042547816\n", + "After hill transform: 0.026623231281987143\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192105\n", + "After adstock: 7648.88945778034\n", + "After hill transform: 0.34758022929481286\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81548970003\n", + "After adstock: 16146.037711922252\n", + "After hill transform: 0.0009135042904170386\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795905885\n", + "After adstock: 48478.441292392185\n", + "After hill transform: 0.3311851452432956\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708277148\n", + "After adstock: 5785.285041610481\n", + "After hill transform: 0.02662323127093389\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192116\n", + "After adstock: 7648.889457780351\n", + "After hill transform: 0.3475802292948138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489731234\n", + "After adstock: 16146.037711953457\n", + "After hill transform: 0.0009135042904223243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912138\n", + "After adstock: 48478.441292454714\n", + "After hill transform: 0.33118514524346315\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708183415\n", + "After adstock: 5785.285041516748\n", + "After hill transform: 0.02662323126982857\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192117\n", + "After adstock: 7648.889457780352\n", + "After hill transform: 0.3475802292948139\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489732966\n", + "After adstock: 16146.037711955189\n", + "After hill transform: 0.0009135042904226176\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912485\n", + "After adstock: 48478.441292458185\n", + "After hill transform: 0.3311851452434725\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708178213\n", + "After adstock: 5785.285041511546\n", + "After hill transform: 0.026623231269767234\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192117\n", + "After adstock: 7648.889457780352\n", + "After hill transform: 0.3475802292948139\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489733832\n", + "After adstock: 16146.037711956054\n", + "After hill transform: 0.0009135042904227644\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912659\n", + "After adstock: 48478.441292459924\n", + "After hill transform: 0.33118514524347714\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708175609\n", + "After adstock: 5785.285041508942\n", + "After hill transform: 0.026623231269736532\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192117\n", + "After adstock: 7648.889457780352\n", + "After hill transform: 0.3475802292948139\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489734267\n", + "After adstock: 16146.03771195649\n", + "After hill transform: 0.000913504290422838\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959127454\n", + "After adstock: 48478.44129246079\n", + "After hill transform: 0.3311851452434795\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708174306\n", + "After adstock: 5785.285041507639\n", + "After hill transform: 0.026623231269721163\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192117\n", + "After adstock: 7648.889457780352\n", + "After hill transform: 0.3475802292948139\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489734483\n", + "After adstock: 16146.037711956706\n", + "After hill transform: 0.0009135042904228746\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912789\n", + "After adstock: 48478.441292461226\n", + "After hill transform: 0.33118514524348064\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708173654\n", + "After adstock: 5785.285041506987\n", + "After hill transform: 0.026623231269713474\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192117\n", + "After adstock: 7648.889457780352\n", + "After hill transform: 0.3475802292948139\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489749384\n", + "After adstock: 16146.037711971607\n", + "After hill transform: 0.0009135042904253987\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912789\n", + "After adstock: 48478.441292461226\n", + "After hill transform: 0.33118514524348064\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708173654\n", + "After adstock: 5785.285041506987\n", + "After hill transform: 0.026623231269713474\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192117\n", + "After adstock: 7648.889457780352\n", + "After hill transform: 0.3475802292948139\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489734483\n", + "After adstock: 16146.037711956706\n", + "After hill transform: 0.0009135042904228746\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795914279\n", + "After adstock: 48478.44129247613\n", + "After hill transform: 0.3311851452435205\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708173654\n", + "After adstock: 5785.285041506987\n", + "After hill transform: 0.026623231269713474\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192117\n", + "After adstock: 7648.889457780352\n", + "After hill transform: 0.3475802292948139\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489734483\n", + "After adstock: 16146.037711956706\n", + "After hill transform: 0.0009135042904228746\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912789\n", + "After adstock: 48478.441292461226\n", + "After hill transform: 0.33118514524348064\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708188555\n", + "After adstock: 5785.285041521888\n", + "After hill transform: 0.026623231269889188\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192117\n", + "After adstock: 7648.889457780352\n", + "After hill transform: 0.3475802292948139\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489734483\n", + "After adstock: 16146.037711956706\n", + "After hill transform: 0.0009135042904228746\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912789\n", + "After adstock: 48478.441292461226\n", + "After hill transform: 0.33118514524348064\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708173654\n", + "After adstock: 5785.285041506987\n", + "After hill transform: 0.026623231269713474\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987207018\n", + "After adstock: 7648.889457795253\n", + "After hill transform: 0.34758022929604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.03\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.81274132415\n", + "After adstock: 16146.034963546372\n", + "After hill transform: 0.0009135038248795375\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.10\n", + "Adstocked value: 48,478.43\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8661\n", + "Raw spend: 48478.10025346786\n", + "After adstock: 48478.4335868012\n", + "After hill transform: 0.33118512459495997\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.96\n", + "Adstocked value: 5,785.30\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4381\n", + "Raw spend: 5784.962162363193\n", + "After adstock: 5785.295495696526\n", + "After hill transform: 0.02662335454779713\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987075557\n", + "After adstock: 7648.889457663792\n", + "After hill transform: 0.3475802292852231\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81521489345\n", + "After adstock: 16146.037437115672\n", + "After hill transform: 0.0009135042438685338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8687\n", + "Raw spend: 48478.10718856189\n", + "After adstock: 48478.44052189522\n", + "After hill transform: 0.33118514317862874\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4306\n", + "Raw spend: 5784.952753592608\n", + "After adstock: 5785.286086925941\n", + "After hill transform: 0.02662324359750688\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987180461\n", + "After adstock: 7648.889457768696\n", + "After hill transform: 0.3475802292938548\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815462250379\n", + "After adstock: 16146.037684472602\n", + "After hill transform: 0.0009135042857674403\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107882071294\n", + "After adstock: 48478.44121540463\n", + "After hill transform: 0.3311851450369955\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4299\n", + "Raw spend: 5784.95181271555\n", + "After adstock: 5785.285146048883\n", + "After hill transform: 0.026623232502492666\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987190951\n", + "After adstock: 7648.889457779186\n", + "After hill transform: 0.34758022929471794\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815486986072\n", + "After adstock: 16146.037709208294\n", + "After hill transform: 0.000913504289957331\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795142223\n", + "After adstock: 48478.441284755565\n", + "After hill transform: 0.3311851452228321\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951718627844\n", + "After adstock: 5785.285051961177\n", + "After hill transform: 0.026623231392991387\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192001\n", + "After adstock: 7648.889457780236\n", + "After hill transform: 0.34758022929480425\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489459643\n", + "After adstock: 16146.037711681865\n", + "After hill transform: 0.0009135042903763205\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795835732\n", + "After adstock: 48478.44129169066\n", + "After hill transform: 0.33118514524141573\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951709219073\n", + "After adstock: 5785.285042552406\n", + "After hill transform: 0.02662323128204126\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192105\n", + "After adstock: 7648.88945778034\n", + "After hill transform: 0.34758022929481286\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489706998\n", + "After adstock: 16146.03771192922\n", + "After hill transform: 0.0009135042904182191\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795905083\n", + "After adstock: 48478.44129238417\n", + "After hill transform: 0.33118514524327414\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708278196\n", + "After adstock: 5785.285041611529\n", + "After hill transform: 0.026623231270946252\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192116\n", + "After adstock: 7648.889457780351\n", + "After hill transform: 0.3475802292948138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489731734\n", + "After adstock: 16146.037711953957\n", + "After hill transform: 0.000913504290422409\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959120185\n", + "After adstock: 48478.44129245352\n", + "After hill transform: 0.33118514524346\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708184109\n", + "After adstock: 5785.285041517442\n", + "After hill transform: 0.02662323126983675\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192117\n", + "After adstock: 7648.889457780352\n", + "After hill transform: 0.3475802292948139\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489733106\n", + "After adstock: 16146.037711955329\n", + "After hill transform: 0.0009135042904226413\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912403\n", + "After adstock: 48478.44129245736\n", + "After hill transform: 0.3311851452434703\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708178891\n", + "After adstock: 5785.285041512224\n", + "After hill transform: 0.02662323126977522\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192117\n", + "After adstock: 7648.889457780352\n", + "After hill transform: 0.3475802292948139\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489734345\n", + "After adstock: 16146.037711956567\n", + "After hill transform: 0.0009135042904228512\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959127505\n", + "After adstock: 48478.44129246084\n", + "After hill transform: 0.33118514524347964\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708174178\n", + "After adstock: 5785.285041507511\n", + "After hill transform: 0.026623231269719647\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192117\n", + "After adstock: 7648.889457780352\n", + "After hill transform: 0.3475802292948139\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489734414\n", + "After adstock: 16146.037711956636\n", + "After hill transform: 0.0009135042904228629\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959127694\n", + "After adstock: 48478.44129246103\n", + "After hill transform: 0.3311851452434801\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708173916\n", + "After adstock: 5785.285041507249\n", + "After hill transform: 0.02662323126971656\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192117\n", + "After adstock: 7648.889457780352\n", + "After hill transform: 0.3475802292948139\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489734476\n", + "After adstock: 16146.037711956698\n", + "After hill transform: 0.0009135042904228735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912787\n", + "After adstock: 48478.441292461204\n", + "After hill transform: 0.3311851452434805\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.95170817368\n", + "After adstock: 5785.285041507013\n", + "After hill transform: 0.026623231269713783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192117\n", + "After adstock: 7648.889457780352\n", + "After hill transform: 0.3475802292948139\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489749377\n", + "After adstock: 16146.0377119716\n", + "After hill transform: 0.0009135042904253975\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912787\n", + "After adstock: 48478.441292461204\n", + "After hill transform: 0.3311851452434805\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.95170817368\n", + "After adstock: 5785.285041507013\n", + "After hill transform: 0.026623231269713783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192117\n", + "After adstock: 7648.889457780352\n", + "After hill transform: 0.3475802292948139\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489734476\n", + "After adstock: 16146.037711956698\n", + "After hill transform: 0.0009135042904228735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795914277\n", + "After adstock: 48478.441292476105\n", + "After hill transform: 0.3311851452435205\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.95170817368\n", + "After adstock: 5785.285041507013\n", + "After hill transform: 0.026623231269713783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192117\n", + "After adstock: 7648.889457780352\n", + "After hill transform: 0.3475802292948139\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489734476\n", + "After adstock: 16146.037711956698\n", + "After hill transform: 0.0009135042904228735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912787\n", + "After adstock: 48478.441292461204\n", + "After hill transform: 0.3311851452434805\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.9517081885815\n", + "After adstock: 5785.2850415219145\n", + "After hill transform: 0.026623231269889497\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192117\n", + "After adstock: 7648.889457780352\n", + "After hill transform: 0.3475802292948139\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489734476\n", + "After adstock: 16146.037711956698\n", + "After hill transform: 0.0009135042904228735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912787\n", + "After adstock: 48478.441292461204\n", + "After hill transform: 0.3311851452434805\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.95170817368\n", + "After adstock: 5785.285041507013\n", + "After hill transform: 0.026623231269713783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987207018\n", + "After adstock: 7648.889457795253\n", + "After hill transform: 0.34758022929604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.03\n", + "Saturated value: 0.0009\n", + "Final response: 493.4165\n", + "Raw spend: 16144.80552837088\n", + "After adstock: 16146.027750593103\n", + "After hill transform: 0.0009135026031040876\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107861172335\n", + "After adstock: 48478.44119450567\n", + "After hill transform: 0.33118514498099344\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.96\n", + "Adstocked value: 5,785.30\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4378\n", + "Raw spend: 5784.961767625026\n", + "After adstock: 5785.295100958359\n", + "After hill transform: 0.026623349892952515\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298706252\n", + "After adstock: 7648.8894576507555\n", + "After hill transform: 0.3475802292841505\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4173\n", + "Raw spend: 16144.814493598116\n", + "After adstock: 16146.036715820339\n", + "After hill transform: 0.0009135041216909016\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10794933231\n", + "After adstock: 48478.44128266565\n", + "After hill transform: 0.33118514521723186\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4306\n", + "Raw spend: 5784.952714118815\n", + "After adstock: 5785.286047452148\n", + "After hill transform: 0.026623243132023796\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987179158\n", + "After adstock: 7648.889457767393\n", + "After hill transform: 0.34758022929374754\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815390120839\n", + "After adstock: 16146.037612343061\n", + "After hill transform: 0.0009135042735496751\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795814831\n", + "After adstock: 48478.44129148165\n", + "After hill transform: 0.3311851452408557\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4299\n", + "Raw spend: 5784.951808768194\n", + "After adstock: 5785.285142101527\n", + "After hill transform: 0.02662323245594464\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987190821\n", + "After adstock: 7648.889457779056\n", + "After hill transform: 0.3475802292947072\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815479773111\n", + "After adstock: 16146.037701995334\n", + "After hill transform: 0.0009135042887355534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795902991\n", + "After adstock: 48478.44129236325\n", + "After hill transform: 0.33118514524321807\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951718233132\n", + "After adstock: 5785.285051566465\n", + "After hill transform: 0.026623231388336874\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987191988\n", + "After adstock: 7648.889457780223\n", + "After hill transform: 0.34758022929480326\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815488738339\n", + "After adstock: 16146.037710960562\n", + "After hill transform: 0.0009135042902541413\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959118075\n", + "After adstock: 48478.44129245141\n", + "After hill transform: 0.33118514524345427\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951709179625\n", + "After adstock: 5785.285042512958\n", + "After hill transform: 0.02662323128157609\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192104\n", + "After adstock: 7648.889457780339\n", + "After hill transform: 0.3475802292948128\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489634862\n", + "After adstock: 16146.037711857085\n", + "After hill transform: 0.0009135042904060002\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959126886\n", + "After adstock: 48478.44129246022\n", + "After hill transform: 0.3311851452434779\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708274275\n", + "After adstock: 5785.285041607608\n", + "After hill transform: 0.02662323127090001\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192116\n", + "After adstock: 7648.889457780351\n", + "After hill transform: 0.3475802292948138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489684659\n", + "After adstock: 16146.037711906882\n", + "After hill transform: 0.0009135042904144351\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912738\n", + "After adstock: 48478.44129246072\n", + "After hill transform: 0.33118514524347925\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708223987\n", + "After adstock: 5785.28504155732\n", + "After hill transform: 0.026623231270307014\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192116\n", + "After adstock: 7648.889457780351\n", + "After hill transform: 0.3475802292948138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489709563\n", + "After adstock: 16146.037711931785\n", + "After hill transform: 0.0009135042904186535\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912762\n", + "After adstock: 48478.44129246096\n", + "After hill transform: 0.3311851452434799\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708198838\n", + "After adstock: 5785.285041532171\n", + "After hill transform: 0.026623231270010445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192117\n", + "After adstock: 7648.889457780352\n", + "After hill transform: 0.3475802292948139\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489722017\n", + "After adstock: 16146.03771194424\n", + "After hill transform: 0.0009135042904207632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959127745\n", + "After adstock: 48478.44129246108\n", + "After hill transform: 0.3311851452434802\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708186261\n", + "After adstock: 5785.285041519594\n", + "After hill transform: 0.026623231269862137\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192117\n", + "After adstock: 7648.889457780352\n", + "After hill transform: 0.3475802292948139\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81548973323\n", + "After adstock: 16146.037711955452\n", + "After hill transform: 0.0009135042904226623\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959127854\n", + "After adstock: 48478.44129246119\n", + "After hill transform: 0.3311851452434805\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708174938\n", + "After adstock: 5785.285041508271\n", + "After hill transform: 0.026623231269728615\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192117\n", + "After adstock: 7648.889457780352\n", + "After hill transform: 0.3475802292948139\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489734352\n", + "After adstock: 16146.037711956575\n", + "After hill transform: 0.0009135042904228524\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912787\n", + "After adstock: 48478.441292461204\n", + "After hill transform: 0.3311851452434805\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708173806\n", + "After adstock: 5785.285041507139\n", + "After hill transform: 0.02662323126971526\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192117\n", + "After adstock: 7648.889457780352\n", + "After hill transform: 0.3475802292948139\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489749253\n", + "After adstock: 16146.037711971476\n", + "After hill transform: 0.0009135042904253766\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912787\n", + "After adstock: 48478.441292461204\n", + "After hill transform: 0.3311851452434805\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708173806\n", + "After adstock: 5785.285041507139\n", + "After hill transform: 0.02662323126971526\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192117\n", + "After adstock: 7648.889457780352\n", + "After hill transform: 0.3475802292948139\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489734352\n", + "After adstock: 16146.037711956575\n", + "After hill transform: 0.0009135042904228524\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795914277\n", + "After adstock: 48478.441292476105\n", + "After hill transform: 0.3311851452435205\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708173806\n", + "After adstock: 5785.285041507139\n", + "After hill transform: 0.02662323126971526\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192117\n", + "After adstock: 7648.889457780352\n", + "After hill transform: 0.3475802292948139\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489734352\n", + "After adstock: 16146.037711956575\n", + "After hill transform: 0.0009135042904228524\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912787\n", + "After adstock: 48478.441292461204\n", + "After hill transform: 0.3311851452434805\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708188707\n", + "After adstock: 5785.28504152204\n", + "After hill transform: 0.02662323126989098\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192117\n", + "After adstock: 7648.889457780352\n", + "After hill transform: 0.3475802292948139\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489734352\n", + "After adstock: 16146.037711956575\n", + "After hill transform: 0.0009135042904228524\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912787\n", + "After adstock: 48478.441292461204\n", + "After hill transform: 0.3311851452434805\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708173806\n", + "After adstock: 5785.285041507139\n", + "After hill transform: 0.02662323126971526\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987207018\n", + "After adstock: 7648.889457795253\n", + "After hill transform: 0.34758022929604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.03\n", + "Saturated value: 0.0009\n", + "Final response: 493.4165\n", + "Raw spend: 16144.80581633912\n", + "After adstock: 16146.028038561342\n", + "After hill transform: 0.0009135026518819406\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10782830412\n", + "After adstock: 48478.44116163746\n", + "After hill transform: 0.3311851448929179\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.96\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4376\n", + "Raw spend: 5784.961512521665\n", + "After adstock: 5785.294845854998\n", + "After hill transform: 0.02662334688471438\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987065871\n", + "After adstock: 7648.889457654106\n", + "After hill transform: 0.3475802292844261\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4173\n", + "Raw spend: 16144.814522394829\n", + "After adstock: 16146.036744617051\n", + "After hill transform: 0.0009135041265686733\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10794604549\n", + "After adstock: 48478.44127937883\n", + "After hill transform: 0.3311851452084243\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4306\n", + "Raw spend: 5784.952688608591\n", + "After adstock: 5785.286021941924\n", + "After hill transform: 0.02662324283120201\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987179492\n", + "After adstock: 7648.889457767727\n", + "After hill transform: 0.3475802292937751\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.8153930004\n", + "After adstock: 16146.037615222622\n", + "After hill transform: 0.0009135042740374336\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795781963\n", + "After adstock: 48478.441291152965\n", + "After hill transform: 0.3311851452399749\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4299\n", + "Raw spend: 5784.951806217285\n", + "After adstock: 5785.285139550618\n", + "After hill transform: 0.02662323242586381\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987190855\n", + "After adstock: 7648.88945777909\n", + "After hill transform: 0.34758022929471\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815480060957\n", + "After adstock: 16146.03770228318\n", + "After hill transform: 0.0009135042887843106\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795899705\n", + "After adstock: 48478.44129233038\n", + "After hill transform: 0.33118514524313\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951717978153\n", + "After adstock: 5785.285051311486\n", + "After hill transform: 0.02662323138533011\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987191991\n", + "After adstock: 7648.889457780226\n", + "After hill transform: 0.3475802292948035\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815488767012\n", + "After adstock: 16146.037710989234\n", + "After hill transform: 0.0009135042902589981\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959114786\n", + "After adstock: 48478.44129244812\n", + "After hill transform: 0.3311851452434455\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.95170915424\n", + "After adstock: 5785.285042487573\n", + "After hill transform: 0.026623231281276742\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192104\n", + "After adstock: 7648.889457780339\n", + "After hill transform: 0.3475802292948128\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489637618\n", + "After adstock: 16146.03771185984\n", + "After hill transform: 0.000913504290406467\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912656\n", + "After adstock: 48478.441292459895\n", + "After hill transform: 0.33118514524347703\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708271849\n", + "After adstock: 5785.285041605182\n", + "After hill transform: 0.026623231270871413\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192116\n", + "After adstock: 7648.889457780351\n", + "After hill transform: 0.3475802292948138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81548965252\n", + "After adstock: 16146.037711874742\n", + "After hill transform: 0.0009135042904089911\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912656\n", + "After adstock: 48478.441292459895\n", + "After hill transform: 0.33118514524347703\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708271849\n", + "After adstock: 5785.285041605182\n", + "After hill transform: 0.026623231270871413\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192116\n", + "After adstock: 7648.889457780351\n", + "After hill transform: 0.3475802292948138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489637618\n", + "After adstock: 16146.03771185984\n", + "After hill transform: 0.000913504290406467\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795914146\n", + "After adstock: 48478.441292474796\n", + "After hill transform: 0.331185145243517\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708271849\n", + "After adstock: 5785.285041605182\n", + "After hill transform: 0.026623231270871413\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192116\n", + "After adstock: 7648.889457780351\n", + "After hill transform: 0.3475802292948138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489637618\n", + "After adstock: 16146.03771185984\n", + "After hill transform: 0.000913504290406467\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912656\n", + "After adstock: 48478.441292459895\n", + "After hill transform: 0.33118514524347703\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.9517082867505\n", + "After adstock: 5785.285041620084\n", + "After hill transform: 0.02662323127104713\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192116\n", + "After adstock: 7648.889457780351\n", + "After hill transform: 0.3475802292948138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489637618\n", + "After adstock: 16146.03771185984\n", + "After hill transform: 0.000913504290406467\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912656\n", + "After adstock: 48478.441292459895\n", + "After hill transform: 0.33118514524347703\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708271849\n", + "After adstock: 5785.285041605182\n", + "After hill transform: 0.026623231270871413\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987207017\n", + "After adstock: 7648.889457795252\n", + "After hill transform: 0.3475802292960399\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.03\n", + "Saturated value: 0.0009\n", + "Final response: 493.4165\n", + "Raw spend: 16144.805868983512\n", + "After adstock: 16146.028091205735\n", + "After hill transform: 0.0009135026607991759\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107829085566\n", + "After adstock: 48478.4411624189\n", + "After hill transform: 0.3311851448950119\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.96\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4375\n", + "Raw spend: 5784.961459095126\n", + "After adstock: 5785.294792428459\n", + "After hill transform: 0.026623346254696235\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298706656\n", + "After adstock: 7648.8894576547955\n", + "After hill transform: 0.34758022928448284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4173\n", + "Raw spend: 16144.814527572207\n", + "After adstock: 16146.03674979443\n", + "After hill transform: 0.0009135041274456508\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10794612246\n", + "After adstock: 48478.441279455794\n", + "After hill transform: 0.3311851452086305\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4306\n", + "Raw spend: 5784.952683354177\n", + "After adstock: 5785.28601668751\n", + "After hill transform: 0.02662324276924087\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.7129871795605\n", + "After adstock: 7648.889457767796\n", + "After hill transform: 0.34758022929378074\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815393431078\n", + "After adstock: 16146.0376156533\n", + "After hill transform: 0.0009135042741103847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795782615\n", + "After adstock: 48478.441291159485\n", + "After hill transform: 0.3311851452399924\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4299\n", + "Raw spend: 5784.951805780082\n", + "After adstock: 5785.285139113415\n", + "After hill transform: 0.02662323242070823\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298719086\n", + "After adstock: 7648.889457779095\n", + "After hill transform: 0.34758022929471044\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815480016963\n", + "After adstock: 16146.037702239186\n", + "After hill transform: 0.0009135042887768586\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107958996516\n", + "After adstock: 48478.44129232985\n", + "After hill transform: 0.3311851452431286\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951718022673\n", + "After adstock: 5785.285051356006\n", + "After hill transform: 0.026623231385855095\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987191991\n", + "After adstock: 7648.889457780226\n", + "After hill transform: 0.3475802292948035\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815488675553\n", + "After adstock: 16146.037710897775\n", + "After hill transform: 0.0009135042902435062\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795911356\n", + "After adstock: 48478.44129244689\n", + "After hill transform: 0.3311851452434422\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951709246931\n", + "After adstock: 5785.285042580264\n", + "After hill transform: 0.026623231282369774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192103\n", + "After adstock: 7648.8894577803385\n", + "After hill transform: 0.3475802292948128\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489541412\n", + "After adstock: 16146.037711763634\n", + "After hill transform: 0.000913504290390171\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912526\n", + "After adstock: 48478.44129245859\n", + "After hill transform: 0.33118514524347353\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708369357\n", + "After adstock: 5785.28504170269\n", + "After hill transform: 0.026623231272021243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192115\n", + "After adstock: 7648.88945778035\n", + "After hill transform: 0.34758022929481375\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489589482\n", + "After adstock: 16146.037711811705\n", + "After hill transform: 0.0009135042903983133\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912591\n", + "After adstock: 48478.44129245925\n", + "After hill transform: 0.3311851452434753\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708320637\n", + "After adstock: 5785.28504165397\n", + "After hill transform: 0.02662323127144673\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192115\n", + "After adstock: 7648.88945778035\n", + "After hill transform: 0.34758022929481375\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489613533\n", + "After adstock: 16146.037711835756\n", + "After hill transform: 0.0009135042904023873\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912623\n", + "After adstock: 48478.44129245957\n", + "After hill transform: 0.3311851452434762\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.95170829626\n", + "After adstock: 5785.285041629593\n", + "After hill transform: 0.02662323127115927\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192116\n", + "After adstock: 7648.889457780351\n", + "After hill transform: 0.3475802292948138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81548963521\n", + "After adstock: 16146.037711857432\n", + "After hill transform: 0.0009135042904060591\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912653\n", + "After adstock: 48478.441292459866\n", + "After hill transform: 0.331185145243477\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.9517082742905\n", + "After adstock: 5785.2850416076235\n", + "After hill transform: 0.026623231270900192\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192116\n", + "After adstock: 7648.889457780351\n", + "After hill transform: 0.3475802292948138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489636412\n", + "After adstock: 16146.037711858635\n", + "After hill transform: 0.0009135042904062627\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959126544\n", + "After adstock: 48478.44129245988\n", + "After hill transform: 0.33118514524347703\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708273071\n", + "After adstock: 5785.285041606404\n", + "After hill transform: 0.02662323127088581\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192116\n", + "After adstock: 7648.889457780351\n", + "After hill transform: 0.3475802292948138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489637016\n", + "After adstock: 16146.037711859239\n", + "After hill transform: 0.0009135042904063651\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912655\n", + "After adstock: 48478.44129245989\n", + "After hill transform: 0.33118514524347703\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708272461\n", + "After adstock: 5785.285041605794\n", + "After hill transform: 0.02662323127087862\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192116\n", + "After adstock: 7648.889457780351\n", + "After hill transform: 0.3475802292948138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489651917\n", + "After adstock: 16146.03771187414\n", + "After hill transform: 0.0009135042904088892\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912655\n", + "After adstock: 48478.44129245989\n", + "After hill transform: 0.33118514524347703\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708272461\n", + "After adstock: 5785.285041605794\n", + "After hill transform: 0.02662323127087862\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192116\n", + "After adstock: 7648.889457780351\n", + "After hill transform: 0.3475802292948138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489637016\n", + "After adstock: 16146.037711859239\n", + "After hill transform: 0.0009135042904063651\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795914145\n", + "After adstock: 48478.44129247479\n", + "After hill transform: 0.33118514524351694\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708272461\n", + "After adstock: 5785.285041605794\n", + "After hill transform: 0.02662323127087862\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192116\n", + "After adstock: 7648.889457780351\n", + "After hill transform: 0.3475802292948138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489637016\n", + "After adstock: 16146.037711859239\n", + "After hill transform: 0.0009135042904063651\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912655\n", + "After adstock: 48478.44129245989\n", + "After hill transform: 0.33118514524347703\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708287362\n", + "After adstock: 5785.285041620695\n", + "After hill transform: 0.026623231271054336\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192116\n", + "After adstock: 7648.889457780351\n", + "After hill transform: 0.3475802292948138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489637016\n", + "After adstock: 16146.037711859239\n", + "After hill transform: 0.0009135042904063651\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912655\n", + "After adstock: 48478.44129245989\n", + "After hill transform: 0.33118514524347703\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708272461\n", + "After adstock: 5785.285041605794\n", + "After hill transform: 0.02662323127087862\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987207017\n", + "After adstock: 7648.889457795252\n", + "After hill transform: 0.3475802292960399\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.03\n", + "Saturated value: 0.0009\n", + "Final response: 493.4165\n", + "Raw spend: 16144.805869826543\n", + "After adstock: 16146.028092048766\n", + "After hill transform: 0.0009135026609419736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10781941161\n", + "After adstock: 48478.44115274495\n", + "After hill transform: 0.33118514486908907\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.96\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4375\n", + "Raw spend: 5784.9614679261385\n", + "After adstock: 5785.294801259472\n", + "After hill transform: 0.02662334635883358\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987066467\n", + "After adstock: 7648.889457654702\n", + "After hill transform: 0.3475802292844752\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4173\n", + "Raw spend: 16144.814527655968\n", + "After adstock: 16146.03674987819\n", + "After hill transform: 0.0009135041274598388\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10794515506\n", + "After adstock: 48478.4412784884\n", + "After hill transform: 0.33118514520603826\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4306\n", + "Raw spend: 5784.952684237828\n", + "After adstock: 5785.286017571161\n", + "After hill transform: 0.026623242779661074\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987179551\n", + "After adstock: 7648.889457767787\n", + "After hill transform: 0.3475802292937799\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815393438912\n", + "After adstock: 16146.037615661135\n", + "After hill transform: 0.0009135042741117116\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.1079577294\n", + "After adstock: 48478.441291062736\n", + "After hill transform: 0.3311851452397332\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4299\n", + "Raw spend: 5784.951805868997\n", + "After adstock: 5785.28513920233\n", + "After hill transform: 0.026623232421756734\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987190859\n", + "After adstock: 7648.889457779094\n", + "After hill transform: 0.3475802292947104\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815480017205\n", + "After adstock: 16146.037702239428\n", + "After hill transform: 0.0009135042887768996\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795898684\n", + "After adstock: 48478.441292320174\n", + "After hill transform: 0.33118514524310266\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.9517180321145\n", + "After adstock: 5785.2850513654475\n", + "After hill transform: 0.026623231385966433\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987191991\n", + "After adstock: 7648.889457780226\n", + "After hill transform: 0.3475802292948035\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815488675034\n", + "After adstock: 16146.037710897257\n", + "After hill transform: 0.0009135042902434184\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795911258\n", + "After adstock: 48478.44129244592\n", + "After hill transform: 0.3311851452434396\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951709248426\n", + "After adstock: 5785.285042581759\n", + "After hill transform: 0.0266232312823874\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192103\n", + "After adstock: 7648.8894577803385\n", + "After hill transform: 0.3475802292948128\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489540819\n", + "After adstock: 16146.037711763041\n", + "After hill transform: 0.0009135042903900705\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959125155\n", + "After adstock: 48478.44129245849\n", + "After hill transform: 0.3311851452434733\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.9517083700575\n", + "After adstock: 5785.285041703391\n", + "After hill transform: 0.0266232312720295\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192115\n", + "After adstock: 7648.88945778035\n", + "After hill transform: 0.34758022929481375\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81548958885\n", + "After adstock: 16146.037711811072\n", + "After hill transform: 0.0009135042903982062\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912585\n", + "After adstock: 48478.44129245919\n", + "After hill transform: 0.33118514524347514\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708321327\n", + "After adstock: 5785.28504165466\n", + "After hill transform: 0.02662323127145486\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192115\n", + "After adstock: 7648.88945778035\n", + "After hill transform: 0.34758022929481375\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.8154896129\n", + "After adstock: 16146.037711835123\n", + "After hill transform: 0.0009135042904022801\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.1079591262\n", + "After adstock: 48478.44129245954\n", + "After hill transform: 0.3311851452434761\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708296928\n", + "After adstock: 5785.285041630261\n", + "After hill transform: 0.02662323127116714\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192116\n", + "After adstock: 7648.889457780351\n", + "After hill transform: 0.3475802292948138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489624942\n", + "After adstock: 16146.037711847164\n", + "After hill transform: 0.0009135042904043198\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912638\n", + "After adstock: 48478.44129245971\n", + "After hill transform: 0.3311851452434766\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.9517082847115\n", + "After adstock: 5785.2850416180445\n", + "After hill transform: 0.026623231271023083\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192116\n", + "After adstock: 7648.889457780351\n", + "After hill transform: 0.3475802292948138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81548963097\n", + "After adstock: 16146.037711853192\n", + "After hill transform: 0.0009135042904053409\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959126464\n", + "After adstock: 48478.4412924598\n", + "After hill transform: 0.3311851452434768\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708278594\n", + "After adstock: 5785.285041611927\n", + "After hill transform: 0.026623231270950946\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192116\n", + "After adstock: 7648.889457780351\n", + "After hill transform: 0.3475802292948138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81548963399\n", + "After adstock: 16146.037711856212\n", + "After hill transform: 0.0009135042904058523\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912651\n", + "After adstock: 48478.441292459844\n", + "After hill transform: 0.3311851452434769\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708275532\n", + "After adstock: 5785.285041608865\n", + "After hill transform: 0.026623231270914833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192116\n", + "After adstock: 7648.889457780351\n", + "After hill transform: 0.3475802292948138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81548964889\n", + "After adstock: 16146.037711871113\n", + "After hill transform: 0.0009135042904083764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912651\n", + "After adstock: 48478.441292459844\n", + "After hill transform: 0.3311851452434769\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708275532\n", + "After adstock: 5785.285041608865\n", + "After hill transform: 0.026623231270914833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192116\n", + "After adstock: 7648.889457780351\n", + "After hill transform: 0.3475802292948138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81548963399\n", + "After adstock: 16146.037711856212\n", + "After hill transform: 0.0009135042904058523\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795914141\n", + "After adstock: 48478.441292474745\n", + "After hill transform: 0.3311851452435169\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708275532\n", + "After adstock: 5785.285041608865\n", + "After hill transform: 0.026623231270914833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192116\n", + "After adstock: 7648.889457780351\n", + "After hill transform: 0.3475802292948138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81548963399\n", + "After adstock: 16146.037711856212\n", + "After hill transform: 0.0009135042904058523\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912651\n", + "After adstock: 48478.441292459844\n", + "After hill transform: 0.3311851452434769\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708290433\n", + "After adstock: 5785.285041623766\n", + "After hill transform: 0.026623231271090553\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192116\n", + "After adstock: 7648.889457780351\n", + "After hill transform: 0.3475802292948138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81548963399\n", + "After adstock: 16146.037711856212\n", + "After hill transform: 0.0009135042904058523\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912651\n", + "After adstock: 48478.441292459844\n", + "After hill transform: 0.3311851452434769\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708275532\n", + "After adstock: 5785.285041608865\n", + "After hill transform: 0.026623231270914833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987207017\n", + "After adstock: 7648.889457795252\n", + "After hill transform: 0.3475802292960399\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.03\n", + "Saturated value: 0.0009\n", + "Final response: 493.4165\n", + "Raw spend: 16144.805867090072\n", + "After adstock: 16146.028089312294\n", + "After hill transform: 0.000913502660478453\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.1078505993\n", + "After adstock: 48478.441183932635\n", + "After hill transform: 0.3311851449526614\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.96\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4375\n", + "Raw spend: 5784.961439474637\n", + "After adstock: 5785.29477280797\n", + "After hill transform: 0.026623346023326878\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987066755\n", + "After adstock: 7648.88945765499\n", + "After hill transform: 0.3475802292844989\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4173\n", + "Raw spend: 16144.814527379598\n", + "After adstock: 16146.03674960182\n", + "After hill transform: 0.0009135041274130255\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107948273784\n", + "After adstock: 48478.44128160712\n", + "After hill transform: 0.33118514521439535\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4306\n", + "Raw spend: 5784.952681395443\n", + "After adstock: 5785.286014728776\n", + "After hill transform: 0.026623242746143076\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298717958\n", + "After adstock: 7648.889457767815\n", + "After hill transform: 0.3475802292937823\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81539340855\n", + "After adstock: 16146.037615630772\n", + "After hill transform: 0.0009135042741065687\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795804123\n", + "After adstock: 48478.44129137457\n", + "After hill transform: 0.33118514524056875\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4299\n", + "Raw spend: 5784.951805587523\n", + "After adstock: 5785.285138920856\n", + "After hill transform: 0.02662323241843753\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987190863\n", + "After adstock: 7648.889457779098\n", + "After hill transform: 0.34758022929471066\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815480011446\n", + "After adstock: 16146.037702233669\n", + "After hill transform: 0.0009135042887759241\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795901798\n", + "After adstock: 48478.441292351315\n", + "After hill transform: 0.3311851452431861\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951718006731\n", + "After adstock: 5785.2850513400645\n", + "After hill transform: 0.026623231385667107\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987191991\n", + "After adstock: 7648.889457780226\n", + "After hill transform: 0.3475802292948035\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815488671735\n", + "After adstock: 16146.037710893957\n", + "After hill transform: 0.0009135042902428595\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795911565\n", + "After adstock: 48478.44129244899\n", + "After hill transform: 0.33118514524344783\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951709248652\n", + "After adstock: 5785.285042581985\n", + "After hill transform: 0.026623231282390067\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192103\n", + "After adstock: 7648.8894577803385\n", + "After hill transform: 0.3475802292948128\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489537765\n", + "After adstock: 16146.037711759987\n", + "After hill transform: 0.0009135042903895532\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959125424\n", + "After adstock: 48478.44129245876\n", + "After hill transform: 0.33118514524347403\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708372844\n", + "After adstock: 5785.285041706177\n", + "After hill transform: 0.026623231272062366\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192115\n", + "After adstock: 7648.88945778035\n", + "After hill transform: 0.34758022929481375\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489585751\n", + "After adstock: 16146.037711807974\n", + "After hill transform: 0.0009135042903976815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912596\n", + "After adstock: 48478.4412924593\n", + "After hill transform: 0.3311851452434755\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.9517083243145\n", + "After adstock: 5785.2850416576475\n", + "After hill transform: 0.02662323127149009\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192115\n", + "After adstock: 7648.88945778035\n", + "After hill transform: 0.34758022929481375\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489609808\n", + "After adstock: 16146.03771183203\n", + "After hill transform: 0.0009135042904017564\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912624\n", + "After adstock: 48478.441292459574\n", + "After hill transform: 0.3311851452434762\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708299986\n", + "After adstock: 5785.285041633319\n", + "After hill transform: 0.02662323127120321\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192116\n", + "After adstock: 7648.889457780351\n", + "After hill transform: 0.3475802292948138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489621868\n", + "After adstock: 16146.03771184409\n", + "After hill transform: 0.0009135042904037991\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912637\n", + "After adstock: 48478.441292459705\n", + "After hill transform: 0.3311851452434766\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708287791\n", + "After adstock: 5785.285041621124\n", + "After hill transform: 0.0266232312710594\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192116\n", + "After adstock: 7648.889457780351\n", + "After hill transform: 0.3475802292948138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489627912\n", + "After adstock: 16146.037711850135\n", + "After hill transform: 0.0009135042904048229\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912644\n", + "After adstock: 48478.44129245978\n", + "After hill transform: 0.33118514524347675\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708281677\n", + "After adstock: 5785.28504161501\n", + "After hill transform: 0.026623231270987303\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192116\n", + "After adstock: 7648.889457780351\n", + "After hill transform: 0.3475802292948138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489630942\n", + "After adstock: 16146.037711853165\n", + "After hill transform: 0.0009135042904053363\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912647\n", + "After adstock: 48478.44129245981\n", + "After hill transform: 0.3311851452434768\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708278612\n", + "After adstock: 5785.285041611945\n", + "After hill transform: 0.02662323127095116\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192116\n", + "After adstock: 7648.889457780351\n", + "After hill transform: 0.3475802292948138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489645844\n", + "After adstock: 16146.037711868066\n", + "After hill transform: 0.0009135042904078603\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912647\n", + "After adstock: 48478.44129245981\n", + "After hill transform: 0.3311851452434768\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708278612\n", + "After adstock: 5785.285041611945\n", + "After hill transform: 0.02662323127095116\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192116\n", + "After adstock: 7648.889457780351\n", + "After hill transform: 0.3475802292948138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489630942\n", + "After adstock: 16146.037711853165\n", + "After hill transform: 0.0009135042904053363\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795914137\n", + "After adstock: 48478.44129247471\n", + "After hill transform: 0.3311851452435167\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708278612\n", + "After adstock: 5785.285041611945\n", + "After hill transform: 0.02662323127095116\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192116\n", + "After adstock: 7648.889457780351\n", + "After hill transform: 0.3475802292948138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489630942\n", + "After adstock: 16146.037711853165\n", + "After hill transform: 0.0009135042904053363\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912647\n", + "After adstock: 48478.44129245981\n", + "After hill transform: 0.3311851452434768\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708293514\n", + "After adstock: 5785.285041626847\n", + "After hill transform: 0.02662323127112688\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192116\n", + "After adstock: 7648.889457780351\n", + "After hill transform: 0.3475802292948138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489630942\n", + "After adstock: 16146.037711853165\n", + "After hill transform: 0.0009135042904053363\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912647\n", + "After adstock: 48478.44129245981\n", + "After hill transform: 0.3311851452434768\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708278612\n", + "After adstock: 5785.285041611945\n", + "After hill transform: 0.02662323127095116\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987207017\n", + "After adstock: 7648.889457795252\n", + "After hill transform: 0.3475802292960399\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.03\n", + "Saturated value: 0.0009\n", + "Final response: 493.4165\n", + "Raw spend: 16144.805866688177\n", + "After adstock: 16146.0280889104\n", + "After hill transform: 0.0009135026604103776\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107850084496\n", + "After adstock: 48478.44118341783\n", + "After hill transform: 0.3311851449512818\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.96\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4375\n", + "Raw spend: 5784.961440391345\n", + "After adstock: 5785.294773724678\n", + "After hill transform: 0.026623346034136904\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987066744\n", + "After adstock: 7648.889457654979\n", + "After hill transform: 0.347580229284498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4173\n", + "Raw spend: 16144.814527336666\n", + "After adstock: 16146.036749558889\n", + "After hill transform: 0.0009135041274057535\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10794822228\n", + "After adstock: 48478.44128155561\n", + "After hill transform: 0.33118514521425735\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4306\n", + "Raw spend: 5784.952681489885\n", + "After adstock: 5785.2860148232185\n", + "After hill transform: 0.026623242747256772\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987179579\n", + "After adstock: 7648.889457767814\n", + "After hill transform: 0.34758022929378224\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815393401515\n", + "After adstock: 16146.037615623738\n", + "After hill transform: 0.0009135042741053772\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795803605\n", + "After adstock: 48478.44129136939\n", + "After hill transform: 0.33118514524055487\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4299\n", + "Raw spend: 5784.95180559974\n", + "After adstock: 5785.285138933073\n", + "After hill transform: 0.02662323241858159\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987190863\n", + "After adstock: 7648.889457779098\n", + "After hill transform: 0.34758022929471066\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815480008\n", + "After adstock: 16146.037702230222\n", + "After hill transform: 0.0009135042887753402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795901743\n", + "After adstock: 48478.44129235076\n", + "After hill transform: 0.3311851452431846\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951718010725\n", + "After adstock: 5785.285051344058\n", + "After hill transform: 0.0266232313857142\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987191991\n", + "After adstock: 7648.889457780226\n", + "After hill transform: 0.3475802292948035\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815488668648\n", + "After adstock: 16146.03771089087\n", + "After hill transform: 0.0009135042902423367\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959115565\n", + "After adstock: 48478.4412924489\n", + "After hill transform: 0.3311851452434476\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951709251824\n", + "After adstock: 5785.285042585157\n", + "After hill transform: 0.026623231282427464\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192103\n", + "After adstock: 7648.8894577803385\n", + "After hill transform: 0.3475802292948128\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489534712\n", + "After adstock: 16146.037711756935\n", + "After hill transform: 0.0009135042903890362\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912538\n", + "After adstock: 48478.441292458716\n", + "After hill transform: 0.33118514524347387\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708375934\n", + "After adstock: 5785.285041709267\n", + "After hill transform: 0.026623231272098796\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192115\n", + "After adstock: 7648.88945778035\n", + "After hill transform: 0.34758022929481375\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81548962132\n", + "After adstock: 16146.037711843543\n", + "After hill transform: 0.0009135042904037064\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912636\n", + "After adstock: 48478.4412924597\n", + "After hill transform: 0.3311851452434766\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708288345\n", + "After adstock: 5785.285041621678\n", + "After hill transform: 0.026623231271065927\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192116\n", + "After adstock: 7648.889457780351\n", + "After hill transform: 0.3475802292948138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81548962998\n", + "After adstock: 16146.037711852203\n", + "After hill transform: 0.0009135042904051732\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959126464\n", + "After adstock: 48478.4412924598\n", + "After hill transform: 0.3311851452434768\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708279586\n", + "After adstock: 5785.285041612919\n", + "After hill transform: 0.02662323127096264\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192116\n", + "After adstock: 7648.889457780351\n", + "After hill transform: 0.3475802292948138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489630459\n", + "After adstock: 16146.037711852681\n", + "After hill transform: 0.0009135042904052543\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959126464\n", + "After adstock: 48478.4412924598\n", + "After hill transform: 0.3311851452434768\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708279102\n", + "After adstock: 5785.285041612435\n", + "After hill transform: 0.026623231270956935\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192116\n", + "After adstock: 7648.889457780351\n", + "After hill transform: 0.3475802292948138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489630893\n", + "After adstock: 16146.037711853116\n", + "After hill transform: 0.000913504290405328\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912647\n", + "After adstock: 48478.44129245981\n", + "After hill transform: 0.3311851452434768\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.9517082786615\n", + "After adstock: 5785.2850416119945\n", + "After hill transform: 0.02662323127095174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192116\n", + "After adstock: 7648.889457780351\n", + "After hill transform: 0.3475802292948138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489630937\n", + "After adstock: 16146.03771185316\n", + "After hill transform: 0.0009135042904053354\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912647\n", + "After adstock: 48478.44129245981\n", + "After hill transform: 0.3311851452434768\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708278617\n", + "After adstock: 5785.28504161195\n", + "After hill transform: 0.02662323127095122\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192116\n", + "After adstock: 7648.889457780351\n", + "After hill transform: 0.3475802292948138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489645838\n", + "After adstock: 16146.03771186806\n", + "After hill transform: 0.0009135042904078594\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912647\n", + "After adstock: 48478.44129245981\n", + "After hill transform: 0.3311851452434768\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708278617\n", + "After adstock: 5785.28504161195\n", + "After hill transform: 0.02662323127095122\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192116\n", + "After adstock: 7648.889457780351\n", + "After hill transform: 0.3475802292948138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489630937\n", + "After adstock: 16146.03771185316\n", + "After hill transform: 0.0009135042904053354\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795914137\n", + "After adstock: 48478.44129247471\n", + "After hill transform: 0.3311851452435167\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708278617\n", + "After adstock: 5785.28504161195\n", + "After hill transform: 0.02662323127095122\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192116\n", + "After adstock: 7648.889457780351\n", + "After hill transform: 0.3475802292948138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489630937\n", + "After adstock: 16146.03771185316\n", + "After hill transform: 0.0009135042904053354\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912647\n", + "After adstock: 48478.44129245981\n", + "After hill transform: 0.3311851452434768\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708293518\n", + "After adstock: 5785.285041626851\n", + "After hill transform: 0.026623231271126934\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192116\n", + "After adstock: 7648.889457780351\n", + "After hill transform: 0.3475802292948138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489630937\n", + "After adstock: 16146.03771185316\n", + "After hill transform: 0.0009135042904053354\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912647\n", + "After adstock: 48478.44129245981\n", + "After hill transform: 0.3311851452434768\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708278617\n", + "After adstock: 5785.28504161195\n", + "After hill transform: 0.02662323127095122\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987207017\n", + "After adstock: 7648.889457795252\n", + "After hill transform: 0.3475802292960399\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.03\n", + "Saturated value: 0.0009\n", + "Final response: 493.4165\n", + "Raw spend: 16144.80581436134\n", + "After adstock: 16146.028036583562\n", + "After hill transform: 0.000913502651546932\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10785013822\n", + "After adstock: 48478.44118347156\n", + "After hill transform: 0.33118514495142576\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.96\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4376\n", + "Raw spend: 5784.961492665147\n", + "After adstock: 5785.29482599848\n", + "After hill transform: 0.0266233466505617\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987066069\n", + "After adstock: 7648.889457654304\n", + "After hill transform: 0.34758022928444243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4173\n", + "Raw spend: 16144.814522103978\n", + "After adstock: 16146.0367443262\n", + "After hill transform: 0.000913504126519407\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10794822765\n", + "After adstock: 48478.44128156098\n", + "After hill transform: 0.3311851452142717\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4306\n", + "Raw spend: 5784.95268671727\n", + "After adstock: 5785.286020050603\n", + "After hill transform: 0.02662324280889916\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987179511\n", + "After adstock: 7648.8894577677465\n", + "After hill transform: 0.3475802292937767\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815392878241\n", + "After adstock: 16146.037615100464\n", + "After hill transform: 0.0009135042740167417\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795803659\n", + "After adstock: 48478.44129136993\n", + "After hill transform: 0.3311851452405563\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4299\n", + "Raw spend: 5784.951806122483\n", + "After adstock: 5785.285139455816\n", + "After hill transform: 0.02662323242474588\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.7129871908555\n", + "After adstock: 7648.889457779091\n", + "After hill transform: 0.34758022929471005\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815479955667\n", + "After adstock: 16146.03770217789\n", + "After hill transform: 0.0009135042887664759\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959017485\n", + "After adstock: 48478.44129235082\n", + "After hill transform: 0.33118514524318476\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951718063004\n", + "After adstock: 5785.285051396337\n", + "After hill transform: 0.026623231386330683\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298719199\n", + "After adstock: 7648.889457780225\n", + "After hill transform: 0.3475802292948034\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81548866341\n", + "After adstock: 16146.037710885632\n", + "After hill transform: 0.0009135042902414491\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795911557\n", + "After adstock: 48478.44129244891\n", + "After hill transform: 0.3311851452434476\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951709257056\n", + "After adstock: 5785.285042590389\n", + "After hill transform: 0.026623231282489165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192103\n", + "After adstock: 7648.8894577803385\n", + "After hill transform: 0.3475802292948128\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489534185\n", + "After adstock: 16146.037711756408\n", + "After hill transform: 0.0009135042903889468\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912538\n", + "After adstock: 48478.441292458716\n", + "After hill transform: 0.33118514524347387\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.95170837646\n", + "After adstock: 5785.285041709793\n", + "After hill transform: 0.026623231272105002\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192115\n", + "After adstock: 7648.88945778035\n", + "After hill transform: 0.34758022929481375\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489549086\n", + "After adstock: 16146.037711771309\n", + "After hill transform: 0.0009135042903914708\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912538\n", + "After adstock: 48478.441292458716\n", + "After hill transform: 0.33118514524347387\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.95170837646\n", + "After adstock: 5785.285041709793\n", + "After hill transform: 0.026623231272105002\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192115\n", + "After adstock: 7648.88945778035\n", + "After hill transform: 0.34758022929481375\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489534185\n", + "After adstock: 16146.037711756408\n", + "After hill transform: 0.0009135042903889468\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795914028\n", + "After adstock: 48478.44129247362\n", + "After hill transform: 0.33118514524351383\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.95170837646\n", + "After adstock: 5785.285041709793\n", + "After hill transform: 0.026623231272105002\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192115\n", + "After adstock: 7648.88945778035\n", + "After hill transform: 0.34758022929481375\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489534185\n", + "After adstock: 16146.037711756408\n", + "After hill transform: 0.0009135042903889468\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912538\n", + "After adstock: 48478.441292458716\n", + "After hill transform: 0.33118514524347387\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.9517083913615\n", + "After adstock: 5785.285041724695\n", + "After hill transform: 0.026623231272280726\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192115\n", + "After adstock: 7648.88945778035\n", + "After hill transform: 0.34758022929481375\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489534185\n", + "After adstock: 16146.037711756408\n", + "After hill transform: 0.0009135042903889468\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912538\n", + "After adstock: 48478.441292458716\n", + "After hill transform: 0.33118514524347387\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.95170837646\n", + "After adstock: 5785.285041709793\n", + "After hill transform: 0.026623231272105002\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987207016\n", + "After adstock: 7648.8894577952515\n", + "After hill transform: 0.3475802292960398\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.03\n", + "Saturated value: 0.0009\n", + "Final response: 493.4165\n", + "Raw spend: 16144.805867662426\n", + "After adstock: 16146.028089884649\n", + "After hill transform: 0.000913502660575402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.1078512221\n", + "After adstock: 48478.441184555435\n", + "After hill transform: 0.3311851449543302\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.96\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4375\n", + "Raw spend: 5784.961438279464\n", + "After adstock: 5785.294771612797\n", + "After hill transform: 0.02662334600923312\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.7129870667695\n", + "After adstock: 7648.889457655005\n", + "After hill transform: 0.34758022928450005\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4173\n", + "Raw spend: 16144.814527347009\n", + "After adstock: 16146.036749569232\n", + "After hill transform: 0.0009135041274075053\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107948335055\n", + "After adstock: 48478.44128166839\n", + "After hill transform: 0.33118514521455955\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4306\n", + "Raw spend: 5784.952681366761\n", + "After adstock: 5785.286014700094\n", + "After hill transform: 0.02662324274580486\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.7129871795805\n", + "After adstock: 7648.889457767816\n", + "After hill transform: 0.3475802292937823\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815393315468\n", + "After adstock: 16146.03761553769\n", + "After hill transform: 0.000913504274090802\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795804635\n", + "After adstock: 48478.441291379684\n", + "After hill transform: 0.33118514524058246\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4299\n", + "Raw spend: 5784.9518056754905\n", + "After adstock: 5785.2851390088235\n", + "After hill transform: 0.02662323241947486\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987190862\n", + "After adstock: 7648.889457779097\n", + "After hill transform: 0.3475802292947106\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815479912313\n", + "After adstock: 16146.037702134536\n", + "After hill transform: 0.0009135042887591323\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795901748\n", + "After adstock: 48478.44129235081\n", + "After hill transform: 0.3311851452431847\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951718106363\n", + "After adstock: 5785.285051439696\n", + "After hill transform: 0.026623231386841983\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298719199\n", + "After adstock: 7648.889457780225\n", + "After hill transform: 0.3475802292948034\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815488571998\n", + "After adstock: 16146.03771079422\n", + "After hill transform: 0.0009135042902259654\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795911459\n", + "After adstock: 48478.441292447926\n", + "After hill transform: 0.331185145243445\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.9517093494505\n", + "After adstock: 5785.285042682784\n", + "After hill transform: 0.0266232312835787\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192102\n", + "After adstock: 7648.889457780338\n", + "After hill transform: 0.34758022929481264\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489437966\n", + "After adstock: 16146.037711660189\n", + "After hill transform: 0.0009135042903726487\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.1079591243\n", + "After adstock: 48478.44129245764\n", + "After hill transform: 0.331185145243471\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708473759\n", + "After adstock: 5785.285041807092\n", + "After hill transform: 0.02662323127325237\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192114\n", + "After adstock: 7648.889457780349\n", + "After hill transform: 0.34758022929481364\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489485522\n", + "After adstock: 16146.037711707744\n", + "After hill transform: 0.0009135042903807038\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959124834\n", + "After adstock: 48478.44129245817\n", + "After hill transform: 0.3311851452434724\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.95170842567\n", + "After adstock: 5785.285041759003\n", + "After hill transform: 0.026623231272685295\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192114\n", + "After adstock: 7648.889457780349\n", + "After hill transform: 0.34758022929481364\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81548952932\n", + "After adstock: 16146.037711751542\n", + "After hill transform: 0.0009135042903881227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912532\n", + "After adstock: 48478.44129245866\n", + "After hill transform: 0.33118514524347376\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708381382\n", + "After adstock: 5785.285041714715\n", + "After hill transform: 0.026623231272163036\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192115\n", + "After adstock: 7648.88945778035\n", + "After hill transform: 0.34758022929481375\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489533697\n", + "After adstock: 16146.03771175592\n", + "After hill transform: 0.0009135042903888643\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912537\n", + "After adstock: 48478.44129245871\n", + "After hill transform: 0.33118514524347387\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708376952\n", + "After adstock: 5785.285041710285\n", + "After hill transform: 0.026623231272110807\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192115\n", + "After adstock: 7648.88945778035\n", + "After hill transform: 0.34758022929481375\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489534136\n", + "After adstock: 16146.037711756358\n", + "After hill transform: 0.0009135042903889386\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912538\n", + "After adstock: 48478.441292458716\n", + "After hill transform: 0.33118514524347387\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.9517083765095\n", + "After adstock: 5785.2850417098425\n", + "After hill transform: 0.026623231272105582\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192115\n", + "After adstock: 7648.88945778035\n", + "After hill transform: 0.34758022929481375\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81548953416\n", + "After adstock: 16146.037711756382\n", + "After hill transform: 0.0009135042903889426\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912538\n", + "After adstock: 48478.441292458716\n", + "After hill transform: 0.33118514524347387\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708376485\n", + "After adstock: 5785.285041709818\n", + "After hill transform: 0.026623231272105294\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192115\n", + "After adstock: 7648.88945778035\n", + "After hill transform: 0.34758022929481375\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81548954906\n", + "After adstock: 16146.037711771283\n", + "After hill transform: 0.0009135042903914666\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912538\n", + "After adstock: 48478.441292458716\n", + "After hill transform: 0.33118514524347387\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708376485\n", + "After adstock: 5785.285041709818\n", + "After hill transform: 0.026623231272105294\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192115\n", + "After adstock: 7648.88945778035\n", + "After hill transform: 0.34758022929481375\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81548953416\n", + "After adstock: 16146.037711756382\n", + "After hill transform: 0.0009135042903889426\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795914028\n", + "After adstock: 48478.44129247362\n", + "After hill transform: 0.33118514524351383\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708376485\n", + "After adstock: 5785.285041709818\n", + "After hill transform: 0.026623231272105294\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192115\n", + "After adstock: 7648.88945778035\n", + "After hill transform: 0.34758022929481375\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81548953416\n", + "After adstock: 16146.037711756382\n", + "After hill transform: 0.0009135042903889426\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912538\n", + "After adstock: 48478.441292458716\n", + "After hill transform: 0.33118514524347387\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708391386\n", + "After adstock: 5785.285041724719\n", + "After hill transform: 0.02662323127228101\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192115\n", + "After adstock: 7648.88945778035\n", + "After hill transform: 0.34758022929481375\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81548953416\n", + "After adstock: 16146.037711756382\n", + "After hill transform: 0.0009135042903889426\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912538\n", + "After adstock: 48478.441292458716\n", + "After hill transform: 0.33118514524347387\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708376485\n", + "After adstock: 5785.285041709818\n", + "After hill transform: 0.026623231272105294\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987207016\n", + "After adstock: 7648.8894577952515\n", + "After hill transform: 0.3475802292960398\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.03\n", + "Saturated value: 0.0009\n", + "Final response: 493.4165\n", + "Raw spend: 16144.805814207626\n", + "After adstock: 16146.028036429849\n", + "After hill transform: 0.000913502651520895\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107850622655\n", + "After adstock: 48478.44118395599\n", + "After hill transform: 0.33118514495272394\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.96\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4376\n", + "Raw spend: 5784.961492334419\n", + "After adstock: 5785.294825667752\n", + "After hill transform: 0.026623346646661685\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987066073\n", + "After adstock: 7648.889457654308\n", + "After hill transform: 0.3475802292844427\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4173\n", + "Raw spend: 16144.814522001507\n", + "After adstock: 16146.03674422373\n", + "After hill transform: 0.0009135041265020499\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10794827511\n", + "After adstock: 48478.441281608444\n", + "After hill transform: 0.3311851452143989\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4306\n", + "Raw spend: 5784.952686772278\n", + "After adstock: 5785.286020105611\n", + "After hill transform: 0.026623242809547826\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.7129871795105\n", + "After adstock: 7648.889457767746\n", + "After hill transform: 0.3475802292937766\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815392780894\n", + "After adstock: 16146.037615003117\n", + "After hill transform: 0.0009135042740002524\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795804035\n", + "After adstock: 48478.44129137369\n", + "After hill transform: 0.3311851452405664\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4299\n", + "Raw spend: 5784.951806216064\n", + "After adstock: 5785.285139549397\n", + "After hill transform: 0.026623232425849415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987190855\n", + "After adstock: 7648.88945777909\n", + "After hill transform: 0.34758022929471\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815479858833\n", + "After adstock: 16146.037702081056\n", + "After hill transform: 0.0009135042887500735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959016874\n", + "After adstock: 48478.44129235021\n", + "After hill transform: 0.33118514524318315\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951718160443\n", + "After adstock: 5785.285051493776\n", + "After hill transform: 0.026623231387479712\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987191989\n", + "After adstock: 7648.889457780224\n", + "After hill transform: 0.3475802292948033\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815488566626\n", + "After adstock: 16146.037710788849\n", + "After hill transform: 0.0009135042902250556\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795911453\n", + "After adstock: 48478.44129244787\n", + "After hill transform: 0.33118514524344483\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951709354881\n", + "After adstock: 5785.285042688214\n", + "After hill transform: 0.02662323128364274\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192102\n", + "After adstock: 7648.889457780338\n", + "After hill transform: 0.34758022929481264\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489437406\n", + "After adstock: 16146.037711659628\n", + "After hill transform: 0.0009135042903725538\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959124296\n", + "After adstock: 48478.44129245763\n", + "After hill transform: 0.331185145243471\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708474325\n", + "After adstock: 5785.285041807658\n", + "After hill transform: 0.02662323127325904\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192114\n", + "After adstock: 7648.889457780349\n", + "After hill transform: 0.34758022929481364\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489452307\n", + "After adstock: 16146.03771167453\n", + "After hill transform: 0.0009135042903750779\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959124296\n", + "After adstock: 48478.44129245763\n", + "After hill transform: 0.331185145243471\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708474325\n", + "After adstock: 5785.285041807658\n", + "After hill transform: 0.02662323127325904\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192114\n", + "After adstock: 7648.889457780349\n", + "After hill transform: 0.34758022929481364\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489437406\n", + "After adstock: 16146.037711659628\n", + "After hill transform: 0.0009135042903725538\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.1079591392\n", + "After adstock: 48478.44129247253\n", + "After hill transform: 0.33118514524351095\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708474325\n", + "After adstock: 5785.285041807658\n", + "After hill transform: 0.02662323127325904\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192114\n", + "After adstock: 7648.889457780349\n", + "After hill transform: 0.34758022929481364\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489437406\n", + "After adstock: 16146.037711659628\n", + "After hill transform: 0.0009135042903725538\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959124296\n", + "After adstock: 48478.44129245763\n", + "After hill transform: 0.331185145243471\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708489226\n", + "After adstock: 5785.285041822559\n", + "After hill transform: 0.026623231273434758\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192114\n", + "After adstock: 7648.889457780349\n", + "After hill transform: 0.34758022929481364\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489437406\n", + "After adstock: 16146.037711659628\n", + "After hill transform: 0.0009135042903725538\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959124296\n", + "After adstock: 48478.44129245763\n", + "After hill transform: 0.331185145243471\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708474325\n", + "After adstock: 5785.285041807658\n", + "After hill transform: 0.02662323127325904\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987207015\n", + "After adstock: 7648.889457795251\n", + "After hill transform: 0.3475802292960397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.03\n", + "Saturated value: 0.0009\n", + "Final response: 493.4165\n", + "Raw spend: 16144.805868312384\n", + "After adstock: 16146.028090534606\n", + "After hill transform: 0.0009135026606854959\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10785165837\n", + "After adstock: 48478.44118499171\n", + "After hill transform: 0.3311851449554992\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.96\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4375\n", + "Raw spend: 5784.961437193219\n", + "After adstock: 5785.294770526552\n", + "After hill transform: 0.02662334599642387\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987066783\n", + "After adstock: 7648.889457655018\n", + "After hill transform: 0.34758022928450116\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4173\n", + "Raw spend: 16144.814527324903\n", + "After adstock: 16146.036749547126\n", + "After hill transform: 0.0009135041274037608\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10794837771\n", + "After adstock: 48478.44128171104\n", + "After hill transform: 0.33118514521467385\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4306\n", + "Raw spend: 5784.952681346214\n", + "After adstock: 5785.286014679547\n", + "After hill transform: 0.02662324274556257\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987179581\n", + "After adstock: 7648.889457767817\n", + "After hill transform: 0.34758022929378246\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815393226156\n", + "After adstock: 16146.037615448378\n", + "After hill transform: 0.0009135042740756736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795804964\n", + "After adstock: 48478.44129138297\n", + "After hill transform: 0.3311851452405913\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4299\n", + "Raw spend: 5784.951805761513\n", + "After adstock: 5785.285139094846\n", + "After hill transform: 0.026623232420489258\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987190861\n", + "After adstock: 7648.889457779096\n", + "After hill transform: 0.3475802292947105\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815479816281\n", + "After adstock: 16146.037702038504\n", + "After hill transform: 0.0009135042887428659\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795901683\n", + "After adstock: 48478.441292350166\n", + "After hill transform: 0.33118514524318304\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951718203044\n", + "After adstock: 5785.285051536377\n", + "After hill transform: 0.026623231387982067\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987191989\n", + "After adstock: 7648.889457780224\n", + "After hill transform: 0.3475802292948033\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815488475293\n", + "After adstock: 16146.037710697516\n", + "After hill transform: 0.0009135042902095849\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795911355\n", + "After adstock: 48478.441292446885\n", + "After hill transform: 0.3311851452434422\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951709447197\n", + "After adstock: 5785.28504278053\n", + "After hill transform: 0.026623231284731347\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.7129871921015\n", + "After adstock: 7648.889457780337\n", + "After hill transform: 0.3475802292948126\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489341194\n", + "After adstock: 16146.037711563416\n", + "After hill transform: 0.0009135042903562568\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912322\n", + "After adstock: 48478.441292456555\n", + "After hill transform: 0.3311851452434681\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708571612\n", + "After adstock: 5785.285041904945\n", + "After hill transform: 0.026623231274406266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489427785\n", + "After adstock: 16146.037711650008\n", + "After hill transform: 0.0009135042903709241\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912419\n", + "After adstock: 48478.44129245752\n", + "After hill transform: 0.33118514524347065\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708484054\n", + "After adstock: 5785.285041817387\n", + "After hill transform: 0.02662323127337377\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192114\n", + "After adstock: 7648.889457780349\n", + "After hill transform: 0.34758022929481364\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489436443\n", + "After adstock: 16146.037711658666\n", + "After hill transform: 0.0009135042903723908\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912429\n", + "After adstock: 48478.441292457625\n", + "After hill transform: 0.331185145243471\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708475298\n", + "After adstock: 5785.285041808631\n", + "After hill transform: 0.026623231273270518\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192114\n", + "After adstock: 7648.889457780349\n", + "After hill transform: 0.34758022929481364\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489436922\n", + "After adstock: 16146.037711659144\n", + "After hill transform: 0.0009135042903724717\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912429\n", + "After adstock: 48478.441292457625\n", + "After hill transform: 0.331185145243471\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708474815\n", + "After adstock: 5785.285041808148\n", + "After hill transform: 0.026623231273264825\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192114\n", + "After adstock: 7648.889457780349\n", + "After hill transform: 0.34758022929481364\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489437162\n", + "After adstock: 16146.037711659385\n", + "After hill transform: 0.0009135042903725125\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959124296\n", + "After adstock: 48478.44129245763\n", + "After hill transform: 0.331185145243471\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708474571\n", + "After adstock: 5785.285041807904\n", + "After hill transform: 0.026623231273261945\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192114\n", + "After adstock: 7648.889457780349\n", + "After hill transform: 0.34758022929481364\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489437282\n", + "After adstock: 16146.037711659505\n", + "After hill transform: 0.0009135042903725328\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959124296\n", + "After adstock: 48478.44129245763\n", + "After hill transform: 0.331185145243471\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708474449\n", + "After adstock: 5785.285041807782\n", + "After hill transform: 0.02662323127326051\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192114\n", + "After adstock: 7648.889457780349\n", + "After hill transform: 0.34758022929481364\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489452183\n", + "After adstock: 16146.037711674406\n", + "After hill transform: 0.0009135042903750569\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959124296\n", + "After adstock: 48478.44129245763\n", + "After hill transform: 0.331185145243471\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708474449\n", + "After adstock: 5785.285041807782\n", + "After hill transform: 0.02662323127326051\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192114\n", + "After adstock: 7648.889457780349\n", + "After hill transform: 0.34758022929481364\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489437282\n", + "After adstock: 16146.037711659505\n", + "After hill transform: 0.0009135042903725328\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.1079591392\n", + "After adstock: 48478.44129247253\n", + "After hill transform: 0.33118514524351095\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708474449\n", + "After adstock: 5785.285041807782\n", + "After hill transform: 0.02662323127326051\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192114\n", + "After adstock: 7648.889457780349\n", + "After hill transform: 0.34758022929481364\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489437282\n", + "After adstock: 16146.037711659505\n", + "After hill transform: 0.0009135042903725328\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959124296\n", + "After adstock: 48478.44129245763\n", + "After hill transform: 0.331185145243471\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.9517084893505\n", + "After adstock: 5785.2850418226835\n", + "After hill transform: 0.02662323127343623\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192114\n", + "After adstock: 7648.889457780349\n", + "After hill transform: 0.34758022929481364\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489437282\n", + "After adstock: 16146.037711659505\n", + "After hill transform: 0.0009135042903725328\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959124296\n", + "After adstock: 48478.44129245763\n", + "After hill transform: 0.331185145243471\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708474449\n", + "After adstock: 5785.285041807782\n", + "After hill transform: 0.02662323127326051\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987207015\n", + "After adstock: 7648.889457795251\n", + "After hill transform: 0.3475802292960397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.03\n", + "Saturated value: 0.0009\n", + "Final response: 493.4165\n", + "Raw spend: 16144.805814039537\n", + "After adstock: 16146.02803626176\n", + "After hill transform: 0.000913502651492423\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10785058324\n", + "After adstock: 48478.44118391658\n", + "After hill transform: 0.3311851449526183\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.96\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4376\n", + "Raw spend: 5784.961492541927\n", + "After adstock: 5785.29482587526\n", + "After hill transform: 0.026623346649108672\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298706607\n", + "After adstock: 7648.889457654305\n", + "After hill transform: 0.34758022928444254\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4173\n", + "Raw spend: 16144.814521897508\n", + "After adstock: 16146.03674411973\n", + "After hill transform: 0.0009135041264844338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10794827019\n", + "After adstock: 48478.441281603526\n", + "After hill transform: 0.33118514521438575\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4306\n", + "Raw spend: 5784.952686881197\n", + "After adstock: 5785.28602021453\n", + "After hill transform: 0.026623242810832226\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298717951\n", + "After adstock: 7648.889457767745\n", + "After hill transform: 0.3475802292937765\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815392683304\n", + "After adstock: 16146.037614905526\n", + "After hill transform: 0.0009135042739837219\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795803888\n", + "After adstock: 48478.44129137222\n", + "After hill transform: 0.3311851452405625\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4299\n", + "Raw spend: 5784.9518063151245\n", + "After adstock: 5785.2851396484575\n", + "After hill transform: 0.026623232427017553\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987190854\n", + "After adstock: 7648.889457779089\n", + "After hill transform: 0.34758022929470994\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815479761884\n", + "After adstock: 16146.037701984107\n", + "After hill transform: 0.0009135042887336517\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795901575\n", + "After adstock: 48478.44129234909\n", + "After hill transform: 0.33118514524318016\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951718258517\n", + "After adstock: 5785.28505159185\n", + "After hill transform: 0.026623231388636214\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987191988\n", + "After adstock: 7648.889457780223\n", + "After hill transform: 0.34758022929480326\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815488469741\n", + "After adstock: 16146.037710691964\n", + "After hill transform: 0.0009135042902086445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795911344\n", + "After adstock: 48478.441292446776\n", + "After hill transform: 0.3311851452434419\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951709452856\n", + "After adstock: 5785.2850427861895\n", + "After hill transform: 0.026623231284798085\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.7129871921015\n", + "After adstock: 7648.889457780337\n", + "After hill transform: 0.3475802292948126\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489340528\n", + "After adstock: 16146.03771156275\n", + "After hill transform: 0.0009135042903561441\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912321\n", + "After adstock: 48478.44129245655\n", + "After hill transform: 0.3311851452434681\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.95170857229\n", + "After adstock: 5785.285041905623\n", + "After hill transform: 0.026623231274414266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81548935543\n", + "After adstock: 16146.037711577652\n", + "After hill transform: 0.0009135042903586681\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912321\n", + "After adstock: 48478.44129245655\n", + "After hill transform: 0.3311851452434681\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.95170857229\n", + "After adstock: 5785.285041905623\n", + "After hill transform: 0.026623231274414266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489340528\n", + "After adstock: 16146.03771156275\n", + "After hill transform: 0.0009135042903561441\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795913811\n", + "After adstock: 48478.44129247145\n", + "After hill transform: 0.33118514524350806\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.95170857229\n", + "After adstock: 5785.285041905623\n", + "After hill transform: 0.026623231274414266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489340528\n", + "After adstock: 16146.03771156275\n", + "After hill transform: 0.0009135042903561441\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912321\n", + "After adstock: 48478.44129245655\n", + "After hill transform: 0.3311851452434681\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708587191\n", + "After adstock: 5785.285041920524\n", + "After hill transform: 0.026623231274589987\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489340528\n", + "After adstock: 16146.03771156275\n", + "After hill transform: 0.0009135042903561441\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912321\n", + "After adstock: 48478.44129245655\n", + "After hill transform: 0.3311851452434681\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.95170857229\n", + "After adstock: 5785.285041905623\n", + "After hill transform: 0.026623231274414266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.7129872070145\n", + "After adstock: 7648.88945779525\n", + "After hill transform: 0.34758022929603966\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.03\n", + "Saturated value: 0.0009\n", + "Final response: 493.4165\n", + "Raw spend: 16144.80586738679\n", + "After adstock: 16146.028089609013\n", + "After hill transform: 0.0009135026605287132\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.1078511784\n", + "After adstock: 48478.441184511736\n", + "After hill transform: 0.3311851449542131\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.96\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4375\n", + "Raw spend: 5784.961438598809\n", + "After adstock: 5785.294771932142\n", + "After hill transform: 0.026623346012998907\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987066766\n", + "After adstock: 7648.889457655001\n", + "After hill transform: 0.3475802292844998\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4173\n", + "Raw spend: 16144.814527145154\n", + "After adstock: 16146.036749367377\n", + "After hill transform: 0.0009135041273733138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10794832873\n", + "After adstock: 48478.44128166207\n", + "After hill transform: 0.33118514521454256\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4306\n", + "Raw spend: 5784.952681574942\n", + "After adstock: 5785.286014908275\n", + "After hill transform: 0.02662324274825978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987179579\n", + "After adstock: 7648.889457767814\n", + "After hill transform: 0.34758022929378224\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81539312099\n", + "After adstock: 16146.037615343213\n", + "After hill transform: 0.0009135042740578602\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107958043765\n", + "After adstock: 48478.4412913771\n", + "After hill transform: 0.3311851452405756\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4299\n", + "Raw spend: 5784.951805872555\n", + "After adstock: 5785.285139205888\n", + "After hill transform: 0.02662323242179869\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298719086\n", + "After adstock: 7648.889457779095\n", + "After hill transform: 0.34758022929471044\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815479718574\n", + "After adstock: 16146.037701940797\n", + "After hill transform: 0.0009135042887263156\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959015266\n", + "After adstock: 48478.4412923486\n", + "After hill transform: 0.3311851452431788\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951718302316\n", + "After adstock: 5785.285051635649\n", + "After hill transform: 0.026623231389152704\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987191988\n", + "After adstock: 7648.889457780223\n", + "After hill transform: 0.34758022929480326\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815488378332\n", + "After adstock: 16146.037710600554\n", + "After hill transform: 0.0009135042901931609\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959112414\n", + "After adstock: 48478.44129244575\n", + "After hill transform: 0.33118514524343917\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951709545293\n", + "After adstock: 5785.285042878626\n", + "After hill transform: 0.026623231285888112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192101\n", + "After adstock: 7648.889457780336\n", + "After hill transform: 0.3475802292948125\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489244309\n", + "After adstock: 16146.037711466532\n", + "After hill transform: 0.0009135042903398458\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959122135\n", + "After adstock: 48478.44129245547\n", + "After hill transform: 0.3311851452434652\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.9517086695905\n", + "After adstock: 5785.285042002924\n", + "After hill transform: 0.026623231275561657\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192112\n", + "After adstock: 7648.889457780348\n", + "After hill transform: 0.3475802292948135\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489330906\n", + "After adstock: 16146.037711553128\n", + "After hill transform: 0.0009135042903545141\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.1079591231\n", + "After adstock: 48478.44129245644\n", + "After hill transform: 0.3311851452434678\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.95170858202\n", + "After adstock: 5785.285041915353\n", + "After hill transform: 0.026623231274529004\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489335657\n", + "After adstock: 16146.03771155788\n", + "After hill transform: 0.0009135042903553189\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959123154\n", + "After adstock: 48478.44129245649\n", + "After hill transform: 0.3311851452434679\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708577216\n", + "After adstock: 5785.285041910549\n", + "After hill transform: 0.026623231274472355\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81548934004\n", + "After adstock: 16146.037711562263\n", + "After hill transform: 0.0009135042903560613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959123205\n", + "After adstock: 48478.44129245654\n", + "After hill transform: 0.3311851452434681\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708572783\n", + "After adstock: 5785.285041906116\n", + "After hill transform: 0.02662323127442008\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81548934028\n", + "After adstock: 16146.037711562503\n", + "After hill transform: 0.0009135042903561021\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912321\n", + "After adstock: 48478.44129245655\n", + "After hill transform: 0.3311851452434681\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708572539\n", + "After adstock: 5785.285041905872\n", + "After hill transform: 0.026623231274417205\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489340403\n", + "After adstock: 16146.037711562625\n", + "After hill transform: 0.0009135042903561227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912321\n", + "After adstock: 48478.44129245655\n", + "After hill transform: 0.3311851452434681\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.9517085724165\n", + "After adstock: 5785.2850419057495\n", + "After hill transform: 0.02662323127441576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489355304\n", + "After adstock: 16146.037711577526\n", + "After hill transform: 0.0009135042903586467\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912321\n", + "After adstock: 48478.44129245655\n", + "After hill transform: 0.3311851452434681\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.9517085724165\n", + "After adstock: 5785.2850419057495\n", + "After hill transform: 0.02662323127441576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489340403\n", + "After adstock: 16146.037711562625\n", + "After hill transform: 0.0009135042903561227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795913811\n", + "After adstock: 48478.44129247145\n", + "After hill transform: 0.33118514524350806\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.9517085724165\n", + "After adstock: 5785.2850419057495\n", + "After hill transform: 0.02662323127441576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489340403\n", + "After adstock: 16146.037711562625\n", + "After hill transform: 0.0009135042903561227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912321\n", + "After adstock: 48478.44129245655\n", + "After hill transform: 0.3311851452434681\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708587318\n", + "After adstock: 5785.285041920651\n", + "After hill transform: 0.026623231274591475\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489340403\n", + "After adstock: 16146.037711562625\n", + "After hill transform: 0.0009135042903561227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912321\n", + "After adstock: 48478.44129245655\n", + "After hill transform: 0.3311851452434681\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.9517085724165\n", + "After adstock: 5785.2850419057495\n", + "After hill transform: 0.02662323127441576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.7129872070145\n", + "After adstock: 7648.88945779525\n", + "After hill transform: 0.34758022929603966\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.03\n", + "Saturated value: 0.0009\n", + "Final response: 493.4166\n", + "Raw spend: 16144.806451581477\n", + "After adstock: 16146.0286738037\n", + "After hill transform: 0.0009135027594832519\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10781802208\n", + "After adstock: 48478.441151355415\n", + "After hill transform: 0.33118514486536554\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.96\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4371\n", + "Raw spend: 5784.960887553281\n", + "After adstock: 5785.294220886614\n", + "After hill transform: 0.026623339514942748\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987073926\n", + "After adstock: 7648.8894576621615\n", + "After hill transform: 0.3475802292850889\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4173\n", + "Raw spend: 16144.81458556451\n", + "After adstock: 16146.036807786733\n", + "After hill transform: 0.0009135041372687591\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.1079450131\n", + "After adstock: 48478.441278346436\n", + "After hill transform: 0.3311851452056578\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4305\n", + "Raw spend: 5784.952626470503\n", + "After adstock: 5785.285959803836\n", + "After hill transform: 0.02662324209845692\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.7129871802945\n", + "After adstock: 7648.88945776853\n", + "After hill transform: 0.34758022929384114\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815398962814\n", + "After adstock: 16146.037621185036\n", + "After hill transform: 0.0009135042750473856\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.1079577122\n", + "After adstock: 48478.441291045536\n", + "After hill transform: 0.33118514523968706\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4299\n", + "Raw spend: 5784.951800362225\n", + "After adstock: 5785.285133695558\n", + "After hill transform: 0.02662323235681976\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987190932\n", + "After adstock: 7648.889457779167\n", + "After hill transform: 0.3475802292947164\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815480302643\n", + "After adstock: 16146.037702524865\n", + "After hill transform: 0.0009135042888252489\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795898211\n", + "After adstock: 48478.441292315445\n", + "After hill transform: 0.33118514524309\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951717751397\n", + "After adstock: 5785.28505108473\n", + "After hill transform: 0.026623231382656154\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987191995\n", + "After adstock: 7648.88945778023\n", + "After hill transform: 0.34758022929480387\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815488436627\n", + "After adstock: 16146.03771065885\n", + "After hill transform: 0.0009135042902030354\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959109104\n", + "After adstock: 48478.44129244244\n", + "After hill transform: 0.3311851452434303\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951709490315\n", + "After adstock: 5785.285042823648\n", + "After hill transform: 0.0266232312852398\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.7129871921015\n", + "After adstock: 7648.889457780337\n", + "After hill transform: 0.3475802292948126\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489250024\n", + "After adstock: 16146.037711472247\n", + "After hill transform: 0.0009135042903408139\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.1079591218\n", + "After adstock: 48478.441292455136\n", + "After hill transform: 0.3311851452434643\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708664206\n", + "After adstock: 5785.285041997539\n", + "After hill transform: 0.026623231275498167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192112\n", + "After adstock: 7648.889457780348\n", + "After hill transform: 0.3475802292948135\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489331364\n", + "After adstock: 16146.037711553587\n", + "After hill transform: 0.0009135042903545917\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959123074\n", + "After adstock: 48478.44129245641\n", + "After hill transform: 0.33118514524346776\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708581595\n", + "After adstock: 5785.285041914928\n", + "After hill transform: 0.026623231274523998\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489335884\n", + "After adstock: 16146.037711558107\n", + "After hill transform: 0.0009135042903553575\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912314\n", + "After adstock: 48478.441292456475\n", + "After hill transform: 0.3311851452434679\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708577006\n", + "After adstock: 5785.285041910339\n", + "After hill transform: 0.026623231274469875\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489338143\n", + "After adstock: 16146.037711560366\n", + "After hill transform: 0.0009135042903557401\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959123176\n", + "After adstock: 48478.44129245651\n", + "After hill transform: 0.331185145243468\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708574711\n", + "After adstock: 5785.285041908044\n", + "After hill transform: 0.026623231274442816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489339273\n", + "After adstock: 16146.037711561496\n", + "After hill transform: 0.0009135042903559315\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.1079591232\n", + "After adstock: 48478.44129245653\n", + "After hill transform: 0.33118514524346804\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708573564\n", + "After adstock: 5785.285041906897\n", + "After hill transform: 0.026623231274429292\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489339837\n", + "After adstock: 16146.03771156206\n", + "After hill transform: 0.000913504290356027\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959123205\n", + "After adstock: 48478.44129245654\n", + "After hill transform: 0.3311851452434681\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.95170857299\n", + "After adstock: 5785.285041906323\n", + "After hill transform: 0.026623231274422524\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489354738\n", + "After adstock: 16146.03771157696\n", + "After hill transform: 0.000913504290358551\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959123205\n", + "After adstock: 48478.44129245654\n", + "After hill transform: 0.3311851452434681\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.95170857299\n", + "After adstock: 5785.285041906323\n", + "After hill transform: 0.026623231274422524\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489339837\n", + "After adstock: 16146.03771156206\n", + "After hill transform: 0.000913504290356027\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959138106\n", + "After adstock: 48478.44129247144\n", + "After hill transform: 0.331185145243508\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.95170857299\n", + "After adstock: 5785.285041906323\n", + "After hill transform: 0.026623231274422524\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489339837\n", + "After adstock: 16146.03771156206\n", + "After hill transform: 0.000913504290356027\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959123205\n", + "After adstock: 48478.44129245654\n", + "After hill transform: 0.3311851452434681\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.9517085878915\n", + "After adstock: 5785.285041921225\n", + "After hill transform: 0.026623231274598244\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489339837\n", + "After adstock: 16146.03771156206\n", + "After hill transform: 0.000913504290356027\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959123205\n", + "After adstock: 48478.44129245654\n", + "After hill transform: 0.3311851452434681\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.95170857299\n", + "After adstock: 5785.285041906323\n", + "After hill transform: 0.026623231274422524\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.7129872070145\n", + "After adstock: 7648.88945779525\n", + "After hill transform: 0.34758022929603966\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.03\n", + "Saturated value: 0.0009\n", + "Final response: 493.4166\n", + "Raw spend: 16144.806571332789\n", + "After adstock: 16146.028793555011\n", + "After hill transform: 0.0009135027797674768\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10781122304\n", + "After adstock: 48478.441144556375\n", + "After hill transform: 0.33118514484714645\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.96\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4370\n", + "Raw spend: 5784.960774599466\n", + "After adstock: 5785.294107932799\n", + "After hill transform: 0.026623338182965382\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298707547\n", + "After adstock: 7648.889457663705\n", + "After hill transform: 0.3475802292852159\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4173\n", + "Raw spend: 16144.814597539133\n", + "After adstock: 16146.036819761355\n", + "After hill transform: 0.0009135041392970972\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10794433319\n", + "After adstock: 48478.44127766653\n", + "After hill transform: 0.3311851452038359\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4305\n", + "Raw spend: 5784.952615175638\n", + "After adstock: 5785.285948508971\n", + "After hill transform: 0.02662324196526556\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987180449\n", + "After adstock: 7648.889457768684\n", + "After hill transform: 0.3475802292938538\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815400159767\n", + "After adstock: 16146.03762238199\n", + "After hill transform: 0.0009135042752501333\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107957644206\n", + "After adstock: 48478.44129097754\n", + "After hill transform: 0.3311851452395049\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4299\n", + "Raw spend: 5784.951799233255\n", + "After adstock: 5785.285132566588\n", + "After hill transform: 0.026623232343506713\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.7129871909465\n", + "After adstock: 7648.889457779182\n", + "After hill transform: 0.3475802292947176\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81548042183\n", + "After adstock: 16146.037702644053\n", + "After hill transform: 0.0009135042888454377\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107958975306\n", + "After adstock: 48478.44129230864\n", + "After hill transform: 0.33118514524307174\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951717639017\n", + "After adstock: 5785.28505097235\n", + "After hill transform: 0.02662323138133095\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987191997\n", + "After adstock: 7648.889457780232\n", + "After hill transform: 0.34758022929480403\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815488448035\n", + "After adstock: 16146.037710670258\n", + "After hill transform: 0.0009135042902049678\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795910841\n", + "After adstock: 48478.44129244175\n", + "After hill transform: 0.33118514524342846\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951709479593\n", + "After adstock: 5785.285042812926\n", + "After hill transform: 0.026623231285113364\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.7129871921015\n", + "After adstock: 7648.889457780337\n", + "After hill transform: 0.3475802292948126\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489250657\n", + "After adstock: 16146.03771147288\n", + "After hill transform: 0.0009135042903409211\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912173\n", + "After adstock: 48478.44129245506\n", + "After hill transform: 0.33118514524346415\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708663651\n", + "After adstock: 5785.285041996984\n", + "After hill transform: 0.02662323127549161\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192112\n", + "After adstock: 7648.889457780348\n", + "After hill transform: 0.3475802292948135\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489330918\n", + "After adstock: 16146.037711553141\n", + "After hill transform: 0.0009135042903545161\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912306\n", + "After adstock: 48478.441292456395\n", + "After hill transform: 0.3311851452434677\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708582056\n", + "After adstock: 5785.285041915389\n", + "After hill transform: 0.02662323127452943\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489335379\n", + "After adstock: 16146.037711557601\n", + "After hill transform: 0.0009135042903552717\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912313\n", + "After adstock: 48478.44129245647\n", + "After hill transform: 0.33118514524346787\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708577523\n", + "After adstock: 5785.285041910856\n", + "After hill transform: 0.026623231274475977\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489337607\n", + "After adstock: 16146.03771155983\n", + "After hill transform: 0.0009135042903556492\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912317\n", + "After adstock: 48478.441292456504\n", + "After hill transform: 0.3311851452434679\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708575257\n", + "After adstock: 5785.28504190859\n", + "After hill transform: 0.026623231274449252\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489338722\n", + "After adstock: 16146.037711560944\n", + "After hill transform: 0.000913504290355838\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912318\n", + "After adstock: 48478.44129245652\n", + "After hill transform: 0.331185145243468\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708574124\n", + "After adstock: 5785.285041907457\n", + "After hill transform: 0.02662323127443589\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81548933928\n", + "After adstock: 16146.037711561503\n", + "After hill transform: 0.0009135042903559328\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.1079591232\n", + "After adstock: 48478.44129245653\n", + "After hill transform: 0.33118514524346804\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708573557\n", + "After adstock: 5785.28504190689\n", + "After hill transform: 0.02662323127442921\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489354181\n", + "After adstock: 16146.037711576404\n", + "After hill transform: 0.0009135042903584567\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.1079591232\n", + "After adstock: 48478.44129245653\n", + "After hill transform: 0.33118514524346804\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708573557\n", + "After adstock: 5785.28504190689\n", + "After hill transform: 0.02662323127442921\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81548933928\n", + "After adstock: 16146.037711561503\n", + "After hill transform: 0.0009135042903559328\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.1079591381\n", + "After adstock: 48478.441292471434\n", + "After hill transform: 0.331185145243508\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708573557\n", + "After adstock: 5785.28504190689\n", + "After hill transform: 0.02662323127442921\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81548933928\n", + "After adstock: 16146.037711561503\n", + "After hill transform: 0.0009135042903559328\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.1079591232\n", + "After adstock: 48478.44129245653\n", + "After hill transform: 0.33118514524346804\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708588458\n", + "After adstock: 5785.285041921791\n", + "After hill transform: 0.026623231274604926\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81548933928\n", + "After adstock: 16146.037711561503\n", + "After hill transform: 0.0009135042903559328\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.1079591232\n", + "After adstock: 48478.44129245653\n", + "After hill transform: 0.33118514524346804\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708573557\n", + "After adstock: 5785.28504190689\n", + "After hill transform: 0.02662323127442921\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.7129872070145\n", + "After adstock: 7648.88945779525\n", + "After hill transform: 0.34758022929603966\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.03\n", + "Saturated value: 0.0009\n", + "Final response: 493.4166\n", + "Raw spend: 16144.806523933381\n", + "After adstock: 16146.028746155604\n", + "After hill transform: 0.0009135027717386691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10781391088\n", + "After adstock: 48478.441147244215\n", + "After hill transform: 0.3311851448543489\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.96\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4370\n", + "Raw spend: 5784.960819311648\n", + "After adstock: 5785.294152644981\n", + "After hill transform: 0.02662333871022171\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987074859\n", + "After adstock: 7648.889457663094\n", + "After hill transform: 0.3475802292851657\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4173\n", + "Raw spend: 16144.81459279869\n", + "After adstock: 16146.036815020912\n", + "After hill transform: 0.0009135041384941306\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107944601965\n", + "After adstock: 48478.4412779353\n", + "After hill transform: 0.3311851452045561\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4305\n", + "Raw spend: 5784.952619647366\n", + "After adstock: 5785.285952980699\n", + "After hill transform: 0.0266232420179971\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987180388\n", + "After adstock: 7648.889457768623\n", + "After hill transform: 0.3475802292938488\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815399685222\n", + "After adstock: 16146.037621907444\n", + "After hill transform: 0.0009135042751697518\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107957671076\n", + "After adstock: 48478.44129100441\n", + "After hill transform: 0.3311851452395768\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4299\n", + "Raw spend: 5784.951799680938\n", + "After adstock: 5785.285133014271\n", + "After hill transform: 0.026623232348785886\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987190941\n", + "After adstock: 7648.889457779176\n", + "After hill transform: 0.34758022929471716\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815480373874\n", + "After adstock: 16146.037702596097\n", + "After hill transform: 0.0009135042888373145\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107958977984\n", + "After adstock: 48478.44129231132\n", + "After hill transform: 0.3311851452430789\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951717684295\n", + "After adstock: 5785.285051017628\n", + "After hill transform: 0.02662323138186487\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987191996\n", + "After adstock: 7648.889457780231\n", + "After hill transform: 0.34758022929480387\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81548844274\n", + "After adstock: 16146.037710664963\n", + "After hill transform: 0.0009135042902040709\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959108675\n", + "After adstock: 48478.44129244201\n", + "After hill transform: 0.3311851452434291\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951709484631\n", + "After adstock: 5785.285042817964\n", + "After hill transform: 0.026623231285172768\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.7129871921015\n", + "After adstock: 7648.889457780337\n", + "After hill transform: 0.3475802292948126\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489249626\n", + "After adstock: 16146.037711471849\n", + "After hill transform: 0.0009135042903407464\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912174\n", + "After adstock: 48478.44129245508\n", + "After hill transform: 0.33118514524346415\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708664665\n", + "After adstock: 5785.285041997998\n", + "After hill transform: 0.026623231275503565\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192112\n", + "After adstock: 7648.889457780348\n", + "After hill transform: 0.3475802292948135\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489330314\n", + "After adstock: 16146.037711552537\n", + "After hill transform: 0.0009135042903544139\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912305\n", + "After adstock: 48478.44129245639\n", + "After hill transform: 0.3311851452434677\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708582667\n", + "After adstock: 5785.285041916\n", + "After hill transform: 0.026623231274536637\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489334796\n", + "After adstock: 16146.037711557019\n", + "After hill transform: 0.0009135042903551732\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959123125\n", + "After adstock: 48478.44129245646\n", + "After hill transform: 0.33118514524346787\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708578113\n", + "After adstock: 5785.285041911446\n", + "After hill transform: 0.02662323127448293\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81548933704\n", + "After adstock: 16146.037711559262\n", + "After hill transform: 0.0009135042903555531\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912316\n", + "After adstock: 48478.4412924565\n", + "After hill transform: 0.3311851452434679\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708575835\n", + "After adstock: 5785.285041909168\n", + "After hill transform: 0.02662323127445607\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81548933816\n", + "After adstock: 16146.037711560382\n", + "After hill transform: 0.0009135042903557428\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912318\n", + "After adstock: 48478.44129245652\n", + "After hill transform: 0.331185145243468\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708574696\n", + "After adstock: 5785.285041908029\n", + "After hill transform: 0.026623231274442632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81548933872\n", + "After adstock: 16146.037711560943\n", + "After hill transform: 0.0009135042903558377\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912319\n", + "After adstock: 48478.441292456526\n", + "After hill transform: 0.33118514524346804\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708574126\n", + "After adstock: 5785.285041907459\n", + "After hill transform: 0.02662323127443592\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489353621\n", + "After adstock: 16146.037711575844\n", + "After hill transform: 0.0009135042903583618\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912319\n", + "After adstock: 48478.441292456526\n", + "After hill transform: 0.33118514524346804\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708574126\n", + "After adstock: 5785.285041907459\n", + "After hill transform: 0.02662323127443592\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81548933872\n", + "After adstock: 16146.037711560943\n", + "After hill transform: 0.0009135042903558377\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795913809\n", + "After adstock: 48478.44129247143\n", + "After hill transform: 0.3311851452435079\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708574126\n", + "After adstock: 5785.285041907459\n", + "After hill transform: 0.02662323127443592\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81548933872\n", + "After adstock: 16146.037711560943\n", + "After hill transform: 0.0009135042903558377\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912319\n", + "After adstock: 48478.441292456526\n", + "After hill transform: 0.33118514524346804\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.9517085890275\n", + "After adstock: 5785.2850419223605\n", + "After hill transform: 0.02662323127461164\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81548933872\n", + "After adstock: 16146.037711560943\n", + "After hill transform: 0.0009135042903558377\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912319\n", + "After adstock: 48478.441292456526\n", + "After hill transform: 0.33118514524346804\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708574126\n", + "After adstock: 5785.285041907459\n", + "After hill transform: 0.02662323127443592\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.7129872070145\n", + "After adstock: 7648.88945779525\n", + "After hill transform: 0.34758022929603966\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.03\n", + "Saturated value: 0.0009\n", + "Final response: 493.4166\n", + "Raw spend: 16144.806531032797\n", + "After adstock: 16146.02875325502\n", + "After hill transform: 0.0009135027729412124\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8689\n", + "Raw spend: 48478.107731257\n", + "After adstock: 48478.44106459033\n", + "After hill transform: 0.33118514463286497\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.96\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4371\n", + "Raw spend: 5784.960894866883\n", + "After adstock: 5785.294228200216\n", + "After hill transform: 0.026623339601186423\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987074094\n", + "After adstock: 7648.889457662329\n", + "After hill transform: 0.34758022928510274\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4173\n", + "Raw spend: 16144.814593508128\n", + "After adstock: 16146.036815730351\n", + "After hill transform: 0.0009135041386142998\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10793633657\n", + "After adstock: 48478.44126966991\n", + "After hill transform: 0.33118514518240777\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4305\n", + "Raw spend: 5784.952627203402\n", + "After adstock: 5785.285960536735\n", + "After hill transform: 0.026623242107099414\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987180312\n", + "After adstock: 7648.889457768547\n", + "After hill transform: 0.34758022929384247\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81539975566\n", + "After adstock: 16146.037621977883\n", + "After hill transform: 0.0009135042751816832\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795684453\n", + "After adstock: 48478.44129017786\n", + "After hill transform: 0.331185145237362\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4299\n", + "Raw spend: 5784.951800437054\n", + "After adstock: 5785.285133770387\n", + "After hill transform: 0.026623232357702156\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987190933\n", + "After adstock: 7648.889457779168\n", + "After hill transform: 0.34758022929471644\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815480380414\n", + "After adstock: 16146.037702602636\n", + "After hill transform: 0.0009135042888384222\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795889532\n", + "After adstock: 48478.44129222866\n", + "After hill transform: 0.3311851452428574\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951717760419\n", + "After adstock: 5785.285051093752\n", + "After hill transform: 0.026623231382762548\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987191995\n", + "After adstock: 7648.88945778023\n", + "After hill transform: 0.34758022929480387\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81548844289\n", + "After adstock: 16146.037710665112\n", + "After hill transform: 0.0009135042902040962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.1079591004\n", + "After adstock: 48478.44129243374\n", + "After hill transform: 0.3311851452434069\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951709492756\n", + "After adstock: 5785.285042826089\n", + "After hill transform: 0.026623231285268587\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.7129871921015\n", + "After adstock: 7648.889457780337\n", + "After hill transform: 0.3475802292948126\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489249137\n", + "After adstock: 16146.03771147136\n", + "After hill transform: 0.0009135042903406635\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912091\n", + "After adstock: 48478.44129245425\n", + "After hill transform: 0.33118514524346193\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708665989\n", + "After adstock: 5785.285041999322\n", + "After hill transform: 0.026623231275519185\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192112\n", + "After adstock: 7648.889457780348\n", + "After hill transform: 0.3475802292948135\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489329761\n", + "After adstock: 16146.037711551984\n", + "After hill transform: 0.0009135042903543202\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959122965\n", + "After adstock: 48478.4412924563\n", + "After hill transform: 0.3311851452434674\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708583312\n", + "After adstock: 5785.285041916645\n", + "After hill transform: 0.026623231274544246\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81548933424\n", + "After adstock: 16146.037711556462\n", + "After hill transform: 0.0009135042903550788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959123074\n", + "After adstock: 48478.44129245641\n", + "After hill transform: 0.33118514524346776\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.95170857872\n", + "After adstock: 5785.285041912053\n", + "After hill transform: 0.026623231274490095\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489336479\n", + "After adstock: 16146.037711558702\n", + "After hill transform: 0.0009135042903554582\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912313\n", + "After adstock: 48478.44129245647\n", + "After hill transform: 0.33118514524346787\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708576424\n", + "After adstock: 5785.285041909757\n", + "After hill transform: 0.026623231274463012\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.8154893376\n", + "After adstock: 16146.037711559822\n", + "After hill transform: 0.0009135042903556479\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912316\n", + "After adstock: 48478.4412924565\n", + "After hill transform: 0.3311851452434679\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708575275\n", + "After adstock: 5785.285041908608\n", + "After hill transform: 0.02662323127444947\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81548933816\n", + "After adstock: 16146.037711560382\n", + "After hill transform: 0.0009135042903557428\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959123176\n", + "After adstock: 48478.44129245651\n", + "After hill transform: 0.331185145243468\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708574701\n", + "After adstock: 5785.285041908034\n", + "After hill transform: 0.0266232312744427\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489353061\n", + "After adstock: 16146.037711575284\n", + "After hill transform: 0.0009135042903582669\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959123176\n", + "After adstock: 48478.44129245651\n", + "After hill transform: 0.331185145243468\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708574701\n", + "After adstock: 5785.285041908034\n", + "After hill transform: 0.0266232312744427\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81548933816\n", + "After adstock: 16146.037711560382\n", + "After hill transform: 0.0009135042903557428\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795913808\n", + "After adstock: 48478.44129247141\n", + "After hill transform: 0.3311851452435079\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708574701\n", + "After adstock: 5785.285041908034\n", + "After hill transform: 0.0266232312744427\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81548933816\n", + "After adstock: 16146.037711560382\n", + "After hill transform: 0.0009135042903557428\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959123176\n", + "After adstock: 48478.44129245651\n", + "After hill transform: 0.331185145243468\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708589602\n", + "After adstock: 5785.285041922935\n", + "After hill transform: 0.026623231274618415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81548933816\n", + "After adstock: 16146.037711560382\n", + "After hill transform: 0.0009135042903557428\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959123176\n", + "After adstock: 48478.44129245651\n", + "After hill transform: 0.331185145243468\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708574701\n", + "After adstock: 5785.285041908034\n", + "After hill transform: 0.0266232312744427\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.7129872070145\n", + "After adstock: 7648.88945779525\n", + "After hill transform: 0.34758022929603966\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.03\n", + "Saturated value: 0.0009\n", + "Final response: 493.4166\n", + "Raw spend: 16144.806633028658\n", + "After adstock: 16146.028855250881\n", + "After hill transform: 0.0009135027902179084\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10785039169\n", + "After adstock: 48478.44118372502\n", + "After hill transform: 0.33118514495210494\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.96\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4369\n", + "Raw spend: 5784.9606737337135\n", + "After adstock: 5785.294007067047\n", + "After hill transform: 0.026623336993533264\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987076709\n", + "After adstock: 7648.8894576649445\n", + "After hill transform: 0.34758022928531795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4173\n", + "Raw spend: 16144.81460370721\n", + "After adstock: 16146.036825929432\n", + "After hill transform: 0.0009135041403418857\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10794825003\n", + "After adstock: 48478.441281583364\n", + "After hill transform: 0.33118514521433173\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4305\n", + "Raw spend: 5784.952605090602\n", + "After adstock: 5785.2859384239355\n", + "After hill transform: 0.026623241846340753\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987180573\n", + "After adstock: 7648.889457768808\n", + "After hill transform: 0.34758022929386395\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815400775065\n", + "After adstock: 16146.037622997288\n", + "After hill transform: 0.0009135042753543565\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107958035864\n", + "After adstock: 48478.4412913692\n", + "After hill transform: 0.33118514524055437\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4299\n", + "Raw spend: 5784.951798226291\n", + "After adstock: 5785.2851315596245\n", + "After hill transform: 0.026623232331632395\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987190959\n", + "After adstock: 7648.889457779194\n", + "After hill transform: 0.3475802292947186\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81548048185\n", + "After adstock: 16146.037702704072\n", + "After hill transform: 0.000913504288855604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795901444\n", + "After adstock: 48478.44129234778\n", + "After hill transform: 0.3311851452431766\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.9517175398605\n", + "After adstock: 5785.2850508731935\n", + "After hill transform: 0.026623231380161674\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987191998\n", + "After adstock: 7648.889457780233\n", + "After hill transform: 0.34758022929480403\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815488452528\n", + "After adstock: 16146.037710674751\n", + "After hill transform: 0.0009135042902057289\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959112305\n", + "After adstock: 48478.44129244564\n", + "After hill transform: 0.33118514524343884\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951709471217\n", + "After adstock: 5785.28504280455\n", + "After hill transform: 0.0266232312850146\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.7129871921015\n", + "After adstock: 7648.889457780337\n", + "After hill transform: 0.3475802292948126\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489249597\n", + "After adstock: 16146.03771147182\n", + "After hill transform: 0.0009135042903407416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912209\n", + "After adstock: 48478.44129245543\n", + "After hill transform: 0.3311851452434651\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708664353\n", + "After adstock: 5785.285041997686\n", + "After hill transform: 0.026623231275499887\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192112\n", + "After adstock: 7648.889457780348\n", + "After hill transform: 0.3475802292948135\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489329303\n", + "After adstock: 16146.037711551526\n", + "After hill transform: 0.0009135042903542426\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912307\n", + "After adstock: 48478.4412924564\n", + "After hill transform: 0.3311851452434677\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708583666\n", + "After adstock: 5785.285041916999\n", + "After hill transform: 0.02662323127454842\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81548933373\n", + "After adstock: 16146.037711555953\n", + "After hill transform: 0.0009135042903549925\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959123125\n", + "After adstock: 48478.44129245646\n", + "After hill transform: 0.33118514524346787\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708579184\n", + "After adstock: 5785.285041912517\n", + "After hill transform: 0.026623231274495562\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489335946\n", + "After adstock: 16146.037711558169\n", + "After hill transform: 0.000913504290355368\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912315\n", + "After adstock: 48478.44129245648\n", + "After hill transform: 0.3311851452434679\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708576943\n", + "After adstock: 5785.285041910276\n", + "After hill transform: 0.026623231274469136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489337052\n", + "After adstock: 16146.037711559275\n", + "After hill transform: 0.0009135042903555552\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912316\n", + "After adstock: 48478.4412924565\n", + "After hill transform: 0.3311851452434679\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708575822\n", + "After adstock: 5785.285041909155\n", + "After hill transform: 0.026623231274455914\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489337607\n", + "After adstock: 16146.03771155983\n", + "After hill transform: 0.0009135042903556492\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912317\n", + "After adstock: 48478.441292456504\n", + "After hill transform: 0.3311851452434679\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708575261\n", + "After adstock: 5785.285041908594\n", + "After hill transform: 0.026623231274449308\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489352508\n", + "After adstock: 16146.03771157473\n", + "After hill transform: 0.0009135042903581733\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912317\n", + "After adstock: 48478.441292456504\n", + "After hill transform: 0.3311851452434679\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708575261\n", + "After adstock: 5785.285041908594\n", + "After hill transform: 0.026623231274449308\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489337607\n", + "After adstock: 16146.03771155983\n", + "After hill transform: 0.0009135042903556492\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795913807\n", + "After adstock: 48478.441292471405\n", + "After hill transform: 0.3311851452435079\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708575261\n", + "After adstock: 5785.285041908594\n", + "After hill transform: 0.026623231274449308\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489337607\n", + "After adstock: 16146.03771155983\n", + "After hill transform: 0.0009135042903556492\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912317\n", + "After adstock: 48478.441292456504\n", + "After hill transform: 0.3311851452434679\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.9517085901625\n", + "After adstock: 5785.285041923496\n", + "After hill transform: 0.026623231274625025\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489337607\n", + "After adstock: 16146.03771155983\n", + "After hill transform: 0.0009135042903556492\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912317\n", + "After adstock: 48478.441292456504\n", + "After hill transform: 0.3311851452434679\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708575261\n", + "After adstock: 5785.285041908594\n", + "After hill transform: 0.026623231274449308\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.7129872070145\n", + "After adstock: 7648.88945779525\n", + "After hill transform: 0.34758022929603966\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.03\n", + "Saturated value: 0.0009\n", + "Final response: 493.4166\n", + "Raw spend: 16144.806629018678\n", + "After adstock: 16146.0288512409\n", + "After hill transform: 0.000913502789538673\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.1078834098\n", + "After adstock: 48478.44121674314\n", + "After hill transform: 0.33118514504058216\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.96\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4369\n", + "Raw spend: 5784.960644725288\n", + "After adstock: 5785.293978058621\n", + "After hill transform: 0.026623336651459252\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987076999\n", + "After adstock: 7648.889457665234\n", + "After hill transform: 0.3475802292853417\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4173\n", + "Raw spend: 16144.814603305715\n", + "After adstock: 16146.036825527937\n", + "After hill transform: 0.0009135041402738779\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795155183\n", + "After adstock: 48478.441284885164\n", + "After hill transform: 0.3311851452231794\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4305\n", + "Raw spend: 5784.952602190264\n", + "After adstock: 5785.285935523597\n", + "After hill transform: 0.02662324181213937\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987180602\n", + "After adstock: 7648.889457768837\n", + "After hill transform: 0.3475802292938664\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815400734418\n", + "After adstock: 16146.037622956641\n", + "After hill transform: 0.0009135042753474715\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795836603\n", + "After adstock: 48478.44129169937\n", + "After hill transform: 0.3311851452414391\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4299\n", + "Raw spend: 5784.951797936762\n", + "After adstock: 5785.285131270095\n", + "After hill transform: 0.026623232328218206\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987190962\n", + "After adstock: 7648.889457779197\n", + "After hill transform: 0.3475802292947188\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815480477288\n", + "After adstock: 16146.03770269951\n", + "After hill transform: 0.0009135042888548313\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959047455\n", + "After adstock: 48478.44129238079\n", + "After hill transform: 0.3311851452432651\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.9517175114115\n", + "After adstock: 5785.285050844745\n", + "After hill transform: 0.026623231379826195\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987191998\n", + "After adstock: 7648.889457780233\n", + "After hill transform: 0.34758022929480403\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815488451575\n", + "After adstock: 16146.037710673798\n", + "After hill transform: 0.0009135042902055675\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959115594\n", + "After adstock: 48478.44129244893\n", + "After hill transform: 0.3311851452434476\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951709468876\n", + "After adstock: 5785.285042802209\n", + "After hill transform: 0.026623231284986993\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.7129871921015\n", + "After adstock: 7648.889457780337\n", + "After hill transform: 0.3475802292948126\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489249004\n", + "After adstock: 16146.037711471226\n", + "After hill transform: 0.000913504290340641\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912241\n", + "After adstock: 48478.44129245575\n", + "After hill transform: 0.33118514524346593\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708664623\n", + "After adstock: 5785.285041997956\n", + "After hill transform: 0.026623231275503076\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192112\n", + "After adstock: 7648.889457780348\n", + "After hill transform: 0.3475802292948135\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489328746\n", + "After adstock: 16146.03771155097\n", + "After hill transform: 0.0009135042903541484\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959123095\n", + "After adstock: 48478.44129245643\n", + "After hill transform: 0.33118514524346776\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708584197\n", + "After adstock: 5785.28504191753\n", + "After hill transform: 0.02662323127455468\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489333176\n", + "After adstock: 16146.037711555398\n", + "After hill transform: 0.0009135042903548986\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912313\n", + "After adstock: 48478.44129245647\n", + "After hill transform: 0.33118514524346787\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.95170857973\n", + "After adstock: 5785.285041913063\n", + "After hill transform: 0.026623231274501998\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489335391\n", + "After adstock: 16146.037711557614\n", + "After hill transform: 0.0009135042903552739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912315\n", + "After adstock: 48478.44129245648\n", + "After hill transform: 0.3311851452434679\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708577496\n", + "After adstock: 5785.285041910829\n", + "After hill transform: 0.026623231274475658\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489336499\n", + "After adstock: 16146.037711558722\n", + "After hill transform: 0.0009135042903554616\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912316\n", + "After adstock: 48478.4412924565\n", + "After hill transform: 0.3311851452434679\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708576379\n", + "After adstock: 5785.285041909712\n", + "After hill transform: 0.026623231274462488\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489337052\n", + "After adstock: 16146.037711559275\n", + "After hill transform: 0.0009135042903555552\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912316\n", + "After adstock: 48478.4412924565\n", + "After hill transform: 0.3311851452434679\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.95170857582\n", + "After adstock: 5785.285041909153\n", + "After hill transform: 0.02662323127445589\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489351953\n", + "After adstock: 16146.037711574176\n", + "After hill transform: 0.0009135042903580793\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912316\n", + "After adstock: 48478.4412924565\n", + "After hill transform: 0.3311851452434679\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.95170857582\n", + "After adstock: 5785.285041909153\n", + "After hill transform: 0.02662323127445589\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489337052\n", + "After adstock: 16146.037711559275\n", + "After hill transform: 0.0009135042903555552\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795913806\n", + "After adstock: 48478.4412924714\n", + "After hill transform: 0.3311851452435079\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.95170857582\n", + "After adstock: 5785.285041909153\n", + "After hill transform: 0.02662323127445589\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489337052\n", + "After adstock: 16146.037711559275\n", + "After hill transform: 0.0009135042903555552\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912316\n", + "After adstock: 48478.4412924565\n", + "After hill transform: 0.3311851452434679\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708590721\n", + "After adstock: 5785.285041924054\n", + "After hill transform: 0.026623231274631606\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489337052\n", + "After adstock: 16146.037711559275\n", + "After hill transform: 0.0009135042903555552\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912316\n", + "After adstock: 48478.4412924565\n", + "After hill transform: 0.3311851452434679\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.95170857582\n", + "After adstock: 5785.285041909153\n", + "After hill transform: 0.02662323127445589\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.7129872070145\n", + "After adstock: 7648.88945779525\n", + "After hill transform: 0.34758022929603966\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.03\n", + "Saturated value: 0.0009\n", + "Final response: 493.4166\n", + "Raw spend: 16144.80662900992\n", + "After adstock: 16146.028851232142\n", + "After hill transform: 0.0009135027895371893\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10788340844\n", + "After adstock: 48478.441216741776\n", + "After hill transform: 0.33118514504057855\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.96\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4369\n", + "Raw spend: 5784.960644735404\n", + "After adstock: 5785.293978068737\n", + "After hill transform: 0.026623336651578535\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987076999\n", + "After adstock: 7648.889457665234\n", + "After hill transform: 0.3475802292853417\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4173\n", + "Raw spend: 16144.81460330434\n", + "After adstock: 16146.036825526562\n", + "After hill transform: 0.000913504140273645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795155169\n", + "After adstock: 48478.441284885026\n", + "After hill transform: 0.33118514522317904\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4305\n", + "Raw spend: 5784.952602191778\n", + "After adstock: 5785.285935525111\n", + "After hill transform: 0.026623241812157222\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987180602\n", + "After adstock: 7648.889457768837\n", + "After hill transform: 0.3475802292938664\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81540073378\n", + "After adstock: 16146.037622956002\n", + "After hill transform: 0.0009135042753473633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795836601\n", + "After adstock: 48478.441291699346\n", + "After hill transform: 0.33118514524143905\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4299\n", + "Raw spend: 5784.951797937416\n", + "After adstock: 5785.285131270749\n", + "After hill transform: 0.02662323232822592\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987190962\n", + "After adstock: 7648.889457779197\n", + "After hill transform: 0.3475802292947188\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815480476725\n", + "After adstock: 16146.037702698948\n", + "After hill transform: 0.0009135042888547362\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795904745\n", + "After adstock: 48478.44129238078\n", + "After hill transform: 0.33118514524326503\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951717511979\n", + "After adstock: 5785.285050845312\n", + "After hill transform: 0.026623231379832885\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987191998\n", + "After adstock: 7648.889457780233\n", + "After hill transform: 0.34758022929480403\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815488451019\n", + "After adstock: 16146.037710673241\n", + "After hill transform: 0.0009135042902054732\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795911559\n", + "After adstock: 48478.44129244892\n", + "After hill transform: 0.3311851452434476\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951709469436\n", + "After adstock: 5785.285042802769\n", + "After hill transform: 0.026623231284993592\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.7129871921015\n", + "After adstock: 7648.889457780337\n", + "After hill transform: 0.3475802292948126\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489248449\n", + "After adstock: 16146.037711470672\n", + "After hill transform: 0.0009135042903405471\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959122404\n", + "After adstock: 48478.44129245574\n", + "After hill transform: 0.33118514524346593\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708665181\n", + "After adstock: 5785.285041998514\n", + "After hill transform: 0.026623231275509657\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192112\n", + "After adstock: 7648.889457780348\n", + "After hill transform: 0.3475802292948135\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489328192\n", + "After adstock: 16146.037711550414\n", + "After hill transform: 0.0009135042903540544\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912309\n", + "After adstock: 48478.441292456424\n", + "After hill transform: 0.33118514524346776\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708584756\n", + "After adstock: 5785.285041918089\n", + "After hill transform: 0.026623231274561263\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489332621\n", + "After adstock: 16146.037711554844\n", + "After hill transform: 0.0009135042903548046\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959123125\n", + "After adstock: 48478.44129245646\n", + "After hill transform: 0.33118514524346787\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708580289\n", + "After adstock: 5785.285041913622\n", + "After hill transform: 0.026623231274508594\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489334836\n", + "After adstock: 16146.037711557059\n", + "After hill transform: 0.0009135042903551799\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912314\n", + "After adstock: 48478.441292456475\n", + "After hill transform: 0.3311851452434679\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708578055\n", + "After adstock: 5785.285041911388\n", + "After hill transform: 0.02662323127448225\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489335944\n", + "After adstock: 16146.037711558167\n", + "After hill transform: 0.0009135042903553677\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959123154\n", + "After adstock: 48478.44129245649\n", + "After hill transform: 0.3311851452434679\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708576938\n", + "After adstock: 5785.285041910271\n", + "After hill transform: 0.02662323127446907\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489336497\n", + "After adstock: 16146.03771155872\n", + "After hill transform: 0.0009135042903554612\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959123154\n", + "After adstock: 48478.44129245649\n", + "After hill transform: 0.3311851452434679\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708576379\n", + "After adstock: 5785.285041909712\n", + "After hill transform: 0.026623231274462488\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489351398\n", + "After adstock: 16146.037711573621\n", + "After hill transform: 0.0009135042903579853\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959123154\n", + "After adstock: 48478.44129245649\n", + "After hill transform: 0.3311851452434679\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708576379\n", + "After adstock: 5785.285041909712\n", + "After hill transform: 0.026623231274462488\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489336497\n", + "After adstock: 16146.03771155872\n", + "After hill transform: 0.0009135042903554612\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959138055\n", + "After adstock: 48478.44129247139\n", + "After hill transform: 0.3311851452435079\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708576379\n", + "After adstock: 5785.285041909712\n", + "After hill transform: 0.026623231274462488\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489336497\n", + "After adstock: 16146.03771155872\n", + "After hill transform: 0.0009135042903554612\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959123154\n", + "After adstock: 48478.44129245649\n", + "After hill transform: 0.3311851452434679\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.95170859128\n", + "After adstock: 5785.285041924613\n", + "After hill transform: 0.026623231274638205\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489336497\n", + "After adstock: 16146.03771155872\n", + "After hill transform: 0.0009135042903554612\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107959123154\n", + "After adstock: 48478.44129245649\n", + "After hill transform: 0.3311851452434679\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708576379\n", + "After adstock: 5785.285041909712\n", + "After hill transform: 0.026623231274462488\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.7129872070145\n", + "After adstock: 7648.88945779525\n", + "After hill transform: 0.34758022929603966\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.03\n", + "Saturated value: 0.0009\n", + "Final response: 493.4166\n", + "Raw spend: 16144.806629001177\n", + "After adstock: 16146.0288512234\n", + "After hill transform: 0.0009135027895357085\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10788340709\n", + "After adstock: 48478.44121674042\n", + "After hill transform: 0.3311851450405749\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.96\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4369\n", + "Raw spend: 5784.960644745503\n", + "After adstock: 5785.293978078836\n", + "After hill transform: 0.026623336651697624\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987076999\n", + "After adstock: 7648.889457665234\n", + "After hill transform: 0.3475802292853417\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4173\n", + "Raw spend: 16144.814603302966\n", + "After adstock: 16146.036825525189\n", + "After hill transform: 0.0009135041402734123\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107951551545\n", + "After adstock: 48478.44128488488\n", + "After hill transform: 0.33118514522317866\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4305\n", + "Raw spend: 5784.952602193292\n", + "After adstock: 5785.285935526625\n", + "After hill transform: 0.026623241812175073\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987180602\n", + "After adstock: 7648.889457768837\n", + "After hill transform: 0.3475802292938664\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815400733143\n", + "After adstock: 16146.037622955366\n", + "After hill transform: 0.0009135042753472554\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.107958365996\n", + "After adstock: 48478.44129169933\n", + "After hill transform: 0.33118514524143905\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4299\n", + "Raw spend: 5784.951797938071\n", + "After adstock: 5785.285131271404\n", + "After hill transform: 0.026623232328233642\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987190962\n", + "After adstock: 7648.889457779197\n", + "After hill transform: 0.3475802292947188\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815480476162\n", + "After adstock: 16146.037702698384\n", + "After hill transform: 0.0009135042888546406\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795904744\n", + "After adstock: 48478.441292380776\n", + "After hill transform: 0.33118514524326503\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951717512548\n", + "After adstock: 5785.285050845881\n", + "After hill transform: 0.0266232313798396\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987191998\n", + "After adstock: 7648.889457780233\n", + "After hill transform: 0.34758022929480403\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815488450464\n", + "After adstock: 16146.037710672686\n", + "After hill transform: 0.0009135042902053791\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795911558\n", + "After adstock: 48478.441292448915\n", + "After hill transform: 0.3311851452434476\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951709469996\n", + "After adstock: 5785.285042803329\n", + "After hill transform: 0.026623231285000198\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.7129871921015\n", + "After adstock: 7648.889457780337\n", + "After hill transform: 0.3475802292948126\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489247894\n", + "After adstock: 16146.037711470117\n", + "After hill transform: 0.0009135042903404531\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.1079591224\n", + "After adstock: 48478.44129245573\n", + "After hill transform: 0.33118514524346593\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708665741\n", + "After adstock: 5785.285041999074\n", + "After hill transform: 0.026623231275516256\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192112\n", + "After adstock: 7648.889457780348\n", + "After hill transform: 0.3475802292948135\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489327637\n", + "After adstock: 16146.03771154986\n", + "After hill transform: 0.0009135042903539604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912308\n", + "After adstock: 48478.44129245642\n", + "After hill transform: 0.33118514524346776\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708585315\n", + "After adstock: 5785.285041918648\n", + "After hill transform: 0.026623231274567862\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489332064\n", + "After adstock: 16146.037711554287\n", + "After hill transform: 0.0009135042903547103\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912312\n", + "After adstock: 48478.44129245645\n", + "After hill transform: 0.3311851452434678\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708580849\n", + "After adstock: 5785.285041914182\n", + "After hill transform: 0.0266232312745152\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81548933428\n", + "After adstock: 16146.037711556502\n", + "After hill transform: 0.0009135042903550857\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912313\n", + "After adstock: 48478.44129245647\n", + "After hill transform: 0.33118514524346787\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708578616\n", + "After adstock: 5785.285041911949\n", + "After hill transform: 0.02662323127448886\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489335388\n", + "After adstock: 16146.03771155761\n", + "After hill transform: 0.0009135042903552732\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912315\n", + "After adstock: 48478.44129245648\n", + "After hill transform: 0.3311851452434679\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708577498\n", + "After adstock: 5785.285041910831\n", + "After hill transform: 0.02662323127447568\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489335942\n", + "After adstock: 16146.037711558165\n", + "After hill transform: 0.0009135042903553673\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912315\n", + "After adstock: 48478.44129245648\n", + "After hill transform: 0.3311851452434679\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.9517085769385\n", + "After adstock: 5785.2850419102715\n", + "After hill transform: 0.026623231274469084\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489350844\n", + "After adstock: 16146.037711573066\n", + "After hill transform: 0.0009135042903578913\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912315\n", + "After adstock: 48478.44129245648\n", + "After hill transform: 0.3311851452434679\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.9517085769385\n", + "After adstock: 5785.2850419102715\n", + "After hill transform: 0.026623231274469084\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489335942\n", + "After adstock: 16146.037711558165\n", + "After hill transform: 0.0009135042903553673\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795913805\n", + "After adstock: 48478.44129247138\n", + "After hill transform: 0.3311851452435079\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.9517085769385\n", + "After adstock: 5785.2850419102715\n", + "After hill transform: 0.026623231274469084\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489335942\n", + "After adstock: 16146.037711558165\n", + "After hill transform: 0.0009135042903553673\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912315\n", + "After adstock: 48478.44129245648\n", + "After hill transform: 0.3311851452434679\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.95170859184\n", + "After adstock: 5785.285041925173\n", + "After hill transform: 0.026623231274644797\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192113\n", + "After adstock: 7648.8894577803485\n", + "After hill transform: 0.3475802292948136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489335942\n", + "After adstock: 16146.037711558165\n", + "After hill transform: 0.0009135042903553673\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912315\n", + "After adstock: 48478.44129245648\n", + "After hill transform: 0.3311851452434679\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.9517085769385\n", + "After adstock: 5785.2850419102715\n", + "After hill transform: 0.026623231274469084\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.7129872070145\n", + "After adstock: 7648.88945779525\n", + "After hill transform: 0.34758022929603966\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.03\n", + "Saturated value: 0.0009\n", + "Final response: 493.4166\n", + "Raw spend: 16144.806530552542\n", + "After adstock: 16146.028752774764\n", + "After hill transform: 0.0009135027728598638\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.1078825658\n", + "After adstock: 48478.44121589913\n", + "After hill transform: 0.3311851450383205\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.96\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4370\n", + "Raw spend: 5784.960744036727\n", + "After adstock: 5785.29407737006\n", + "After hill transform: 0.026623337822562543\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298707572\n", + "After adstock: 7648.889457663955\n", + "After hill transform: 0.3475802292852365\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4173\n", + "Raw spend: 16144.814593457602\n", + "After adstock: 16146.036815679825\n", + "After hill transform: 0.0009135041386057415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795146741\n", + "After adstock: 48478.44128480075\n", + "After hill transform: 0.33118514522295317\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4305\n", + "Raw spend: 5784.952612122917\n", + "After adstock: 5785.28594545625\n", + "After hill transform: 0.026623241929267252\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987180474\n", + "After adstock: 7648.889457768709\n", + "After hill transform: 0.34758022929385585\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815399748108\n", + "After adstock: 16146.03762197033\n", + "After hill transform: 0.0009135042751804037\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795835757\n", + "After adstock: 48478.441291690906\n", + "After hill transform: 0.3311851452414164\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4299\n", + "Raw spend: 5784.951798931536\n", + "After adstock: 5785.285132264869\n", + "After hill transform: 0.026623232339948785\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987190949\n", + "After adstock: 7648.889457779184\n", + "After hill transform: 0.34758022929471777\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.81548037716\n", + "After adstock: 16146.037702599382\n", + "After hill transform: 0.0009135042888378709\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795904659\n", + "After adstock: 48478.441292379925\n", + "After hill transform: 0.33118514524326276\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951717612398\n", + "After adstock: 5785.285050945731\n", + "After hill transform: 0.026623231381017052\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987191997\n", + "After adstock: 7648.889457780232\n", + "After hill transform: 0.34758022929480403\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815488440065\n", + "After adstock: 16146.037710662287\n", + "After hill transform: 0.0009135042902036176\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795911549\n", + "After adstock: 48478.44129244883\n", + "After hill transform: 0.3311851452434474\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951709480484\n", + "After adstock: 5785.285042813817\n", + "After hill transform: 0.02662323128512388\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.7129871921015\n", + "After adstock: 7648.889457780337\n", + "After hill transform: 0.3475802292948126\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489246355\n", + "After adstock: 16146.037711468578\n", + "After hill transform: 0.0009135042903401924\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912238\n", + "After adstock: 48478.44129245572\n", + "After hill transform: 0.3311851452434659\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708667293\n", + "After adstock: 5785.285042000626\n", + "After hill transform: 0.026623231275534565\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192112\n", + "After adstock: 7648.889457780348\n", + "After hill transform: 0.3475802292948135\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489261257\n", + "After adstock: 16146.03771148348\n", + "After hill transform: 0.0009135042903427165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912238\n", + "After adstock: 48478.44129245572\n", + "After hill transform: 0.3311851452434659\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708667293\n", + "After adstock: 5785.285042000626\n", + "After hill transform: 0.026623231275534565\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192112\n", + "After adstock: 7648.889457780348\n", + "After hill transform: 0.3475802292948135\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489246355\n", + "After adstock: 16146.037711468578\n", + "After hill transform: 0.0009135042903401924\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795913728\n", + "After adstock: 48478.44129247062\n", + "After hill transform: 0.3311851452435058\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708667293\n", + "After adstock: 5785.285042000626\n", + "After hill transform: 0.026623231275534565\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192112\n", + "After adstock: 7648.889457780348\n", + "After hill transform: 0.3475802292948135\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489246355\n", + "After adstock: 16146.037711468578\n", + "After hill transform: 0.0009135042903401924\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912238\n", + "After adstock: 48478.44129245572\n", + "After hill transform: 0.3311851452434659\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708682194\n", + "After adstock: 5785.285042015527\n", + "After hill transform: 0.026623231275710278\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192112\n", + "After adstock: 7648.889457780348\n", + "After hill transform: 0.3475802292948135\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.815489246355\n", + "After adstock: 16146.037711468578\n", + "After hill transform: 0.0009135042903401924\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8690\n", + "Raw spend: 48478.10795912238\n", + "After adstock: 48478.44129245572\n", + "After hill transform: 0.3311851452434659\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708667293\n", + "After adstock: 5785.285042000626\n", + "After hill transform: 0.026623231275534565\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987207014\n", + "After adstock: 7648.889457795249\n", + "After hill transform: 0.3475802292960396\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4172\n", + "Raw spend: 16144.813388550176\n", + "After adstock: 16146.035610772398\n", + "After hill transform: 0.0009135039345108112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8698\n", + "Raw spend: 48478.11005987\n", + "After adstock: 48478.443393203335\n", + "After hill transform: 0.3311851508727471\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708619789\n", + "After adstock: 5785.285041953122\n", + "After hill transform: 0.02662323127497439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987190808\n", + "After adstock: 7648.889457779043\n", + "After hill transform: 0.34758022929470617\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4172\n", + "Raw spend: 16144.813388565077\n", + "After adstock: 16146.0356107873\n", + "After hill transform: 0.0009135039345133352\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8698\n", + "Raw spend: 48478.11005987\n", + "After adstock: 48478.443393203335\n", + "After hill transform: 0.3311851508727471\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708619789\n", + "After adstock: 5785.285041953122\n", + "After hill transform: 0.02662323127497439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987190808\n", + "After adstock: 7648.889457779043\n", + "After hill transform: 0.34758022929470617\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4172\n", + "Raw spend: 16144.813388550176\n", + "After adstock: 16146.035610772398\n", + "After hill transform: 0.0009135039345108112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8698\n", + "Raw spend: 48478.1100598849\n", + "After adstock: 48478.44339321824\n", + "After hill transform: 0.331185150872787\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708619789\n", + "After adstock: 5785.285041953122\n", + "After hill transform: 0.02662323127497439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987190808\n", + "After adstock: 7648.889457779043\n", + "After hill transform: 0.34758022929470617\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4172\n", + "Raw spend: 16144.813388550176\n", + "After adstock: 16146.035610772398\n", + "After hill transform: 0.0009135039345108112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8698\n", + "Raw spend: 48478.11005987\n", + "After adstock: 48478.443393203335\n", + "After hill transform: 0.3311851508727471\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.9517086346905\n", + "After adstock: 5785.2850419680235\n", + "After hill transform: 0.026623231275150105\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987190808\n", + "After adstock: 7648.889457779043\n", + "After hill transform: 0.34758022929470617\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4172\n", + "Raw spend: 16144.813388550176\n", + "After adstock: 16146.035610772398\n", + "After hill transform: 0.0009135039345108112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8698\n", + "Raw spend: 48478.11005987\n", + "After adstock: 48478.443393203335\n", + "After hill transform: 0.3311851508727471\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708619789\n", + "After adstock: 5785.285041953122\n", + "After hill transform: 0.02662323127497439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987205709\n", + "After adstock: 7648.8894577939445\n", + "After hill transform: 0.3475802292959323\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4172\n", + "Raw spend: 16144.81338854898\n", + "After adstock: 16146.035610771203\n", + "After hill transform: 0.0009135039345106086\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8698\n", + "Raw spend: 48478.11005987119\n", + "After adstock: 48478.44339320453\n", + "After hill transform: 0.33118515087275024\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708619789\n", + "After adstock: 5785.285041953122\n", + "After hill transform: 0.02662323127497439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987190808\n", + "After adstock: 7648.889457779043\n", + "After hill transform: 0.34758022929470617\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4172\n", + "Raw spend: 16144.813388563882\n", + "After adstock: 16146.035610786104\n", + "After hill transform: 0.0009135039345131328\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8698\n", + "Raw spend: 48478.11005987119\n", + "After adstock: 48478.44339320453\n", + "After hill transform: 0.33118515087275024\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708619789\n", + "After adstock: 5785.285041953122\n", + "After hill transform: 0.02662323127497439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987190808\n", + "After adstock: 7648.889457779043\n", + "After hill transform: 0.34758022929470617\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4172\n", + "Raw spend: 16144.81338854898\n", + "After adstock: 16146.035610771203\n", + "After hill transform: 0.0009135039345106086\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8698\n", + "Raw spend: 48478.110059886094\n", + "After adstock: 48478.44339321943\n", + "After hill transform: 0.33118515087279016\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708619789\n", + "After adstock: 5785.285041953122\n", + "After hill transform: 0.02662323127497439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987190808\n", + "After adstock: 7648.889457779043\n", + "After hill transform: 0.34758022929470617\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4172\n", + "Raw spend: 16144.81338854898\n", + "After adstock: 16146.035610771203\n", + "After hill transform: 0.0009135039345106086\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8698\n", + "Raw spend: 48478.11005987119\n", + "After adstock: 48478.44339320453\n", + "After hill transform: 0.33118515087275024\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.9517086346905\n", + "After adstock: 5785.2850419680235\n", + "After hill transform: 0.026623231275150105\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987190808\n", + "After adstock: 7648.889457779043\n", + "After hill transform: 0.34758022929470617\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4172\n", + "Raw spend: 16144.81338854898\n", + "After adstock: 16146.035610771203\n", + "After hill transform: 0.0009135039345106086\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8698\n", + "Raw spend: 48478.11005987119\n", + "After adstock: 48478.44339320453\n", + "After hill transform: 0.33118515087275024\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708619789\n", + "After adstock: 5785.285041953122\n", + "After hill transform: 0.02662323127497439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987205709\n", + "After adstock: 7648.8894577939445\n", + "After hill transform: 0.3475802292959323\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4172\n", + "Raw spend: 16144.813388543\n", + "After adstock: 16146.035610765222\n", + "After hill transform: 0.0009135039345095955\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8698\n", + "Raw spend: 48478.11005987717\n", + "After adstock: 48478.44339321051\n", + "After hill transform: 0.3311851508727663\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708619789\n", + "After adstock: 5785.285041953122\n", + "After hill transform: 0.02662323127497439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987190808\n", + "After adstock: 7648.889457779043\n", + "After hill transform: 0.34758022929470617\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4172\n", + "Raw spend: 16144.8133885579\n", + "After adstock: 16146.035610780124\n", + "After hill transform: 0.0009135039345121197\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8698\n", + "Raw spend: 48478.11005987717\n", + "After adstock: 48478.44339321051\n", + "After hill transform: 0.3311851508727663\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708619789\n", + "After adstock: 5785.285041953122\n", + "After hill transform: 0.02662323127497439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987190808\n", + "After adstock: 7648.889457779043\n", + "After hill transform: 0.34758022929470617\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4172\n", + "Raw spend: 16144.813388543\n", + "After adstock: 16146.035610765222\n", + "After hill transform: 0.0009135039345095955\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8698\n", + "Raw spend: 48478.110059892075\n", + "After adstock: 48478.44339322541\n", + "After hill transform: 0.3311851508728062\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708619789\n", + "After adstock: 5785.285041953122\n", + "After hill transform: 0.02662323127497439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987190808\n", + "After adstock: 7648.889457779043\n", + "After hill transform: 0.34758022929470617\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4172\n", + "Raw spend: 16144.813388543\n", + "After adstock: 16146.035610765222\n", + "After hill transform: 0.0009135039345095955\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8698\n", + "Raw spend: 48478.11005987717\n", + "After adstock: 48478.44339321051\n", + "After hill transform: 0.3311851508727663\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.9517086346905\n", + "After adstock: 5785.2850419680235\n", + "After hill transform: 0.026623231275150105\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987190808\n", + "After adstock: 7648.889457779043\n", + "After hill transform: 0.34758022929470617\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4172\n", + "Raw spend: 16144.813388543\n", + "After adstock: 16146.035610765222\n", + "After hill transform: 0.0009135039345095955\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8698\n", + "Raw spend: 48478.11005987717\n", + "After adstock: 48478.44339321051\n", + "After hill transform: 0.3311851508727663\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708619789\n", + "After adstock: 5785.285041953122\n", + "After hill transform: 0.02662323127497439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987205709\n", + "After adstock: 7648.8894577939445\n", + "After hill transform: 0.3475802292959323\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4172\n", + "Raw spend: 16144.813388513043\n", + "After adstock: 16146.035610735265\n", + "After hill transform: 0.0009135039345045213\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8698\n", + "Raw spend: 48478.11005990713\n", + "After adstock: 48478.443393240465\n", + "After hill transform: 0.33118515087284656\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708619791\n", + "After adstock: 5785.285041953124\n", + "After hill transform: 0.02662323127497441\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987190808\n", + "After adstock: 7648.889457779043\n", + "After hill transform: 0.34758022929470617\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4172\n", + "Raw spend: 16144.813388527944\n", + "After adstock: 16146.035610750167\n", + "After hill transform: 0.0009135039345070454\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8698\n", + "Raw spend: 48478.11005990713\n", + "After adstock: 48478.443393240465\n", + "After hill transform: 0.33118515087284656\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708619791\n", + "After adstock: 5785.285041953124\n", + "After hill transform: 0.02662323127497441\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987190808\n", + "After adstock: 7648.889457779043\n", + "After hill transform: 0.34758022929470617\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4172\n", + "Raw spend: 16144.813388513043\n", + "After adstock: 16146.035610735265\n", + "After hill transform: 0.0009135039345045213\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8698\n", + "Raw spend: 48478.11005992203\n", + "After adstock: 48478.443393255366\n", + "After hill transform: 0.33118515087288647\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708619791\n", + "After adstock: 5785.285041953124\n", + "After hill transform: 0.02662323127497441\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987190808\n", + "After adstock: 7648.889457779043\n", + "After hill transform: 0.34758022929470617\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4172\n", + "Raw spend: 16144.813388513043\n", + "After adstock: 16146.035610735265\n", + "After hill transform: 0.0009135039345045213\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8698\n", + "Raw spend: 48478.11005990713\n", + "After adstock: 48478.443393240465\n", + "After hill transform: 0.33118515087284656\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708634692\n", + "After adstock: 5785.285041968025\n", + "After hill transform: 0.02662323127515013\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987190808\n", + "After adstock: 7648.889457779043\n", + "After hill transform: 0.34758022929470617\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4172\n", + "Raw spend: 16144.813388513043\n", + "After adstock: 16146.035610735265\n", + "After hill transform: 0.0009135039345045213\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8698\n", + "Raw spend: 48478.11005990713\n", + "After adstock: 48478.443393240465\n", + "After hill transform: 0.33118515087284656\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708619791\n", + "After adstock: 5785.285041953124\n", + "After hill transform: 0.02662323127497441\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987205709\n", + "After adstock: 7648.8894577939445\n", + "After hill transform: 0.3475802292959323\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4172\n", + "Raw spend: 16144.813388363511\n", + "After adstock: 16146.035610585734\n", + "After hill transform: 0.0009135039344791927\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8698\n", + "Raw spend: 48478.11006005665\n", + "After adstock: 48478.443393389985\n", + "After hill transform: 0.33118515087324724\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708619798\n", + "After adstock: 5785.285041953131\n", + "After hill transform: 0.026623231274974492\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298719081\n", + "After adstock: 7648.889457779045\n", + "After hill transform: 0.34758022929470633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4172\n", + "Raw spend: 16144.813388378412\n", + "After adstock: 16146.035610600635\n", + "After hill transform: 0.0009135039344817167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8698\n", + "Raw spend: 48478.11006005665\n", + "After adstock: 48478.443393389985\n", + "After hill transform: 0.33118515087324724\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708619798\n", + "After adstock: 5785.285041953131\n", + "After hill transform: 0.026623231274974492\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298719081\n", + "After adstock: 7648.889457779045\n", + "After hill transform: 0.34758022929470633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4172\n", + "Raw spend: 16144.813388363511\n", + "After adstock: 16146.035610585734\n", + "After hill transform: 0.0009135039344791927\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8698\n", + "Raw spend: 48478.11006007155\n", + "After adstock: 48478.44339340489\n", + "After hill transform: 0.33118515087328715\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708619798\n", + "After adstock: 5785.285041953131\n", + "After hill transform: 0.026623231274974492\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298719081\n", + "After adstock: 7648.889457779045\n", + "After hill transform: 0.34758022929470633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4172\n", + "Raw spend: 16144.813388363511\n", + "After adstock: 16146.035610585734\n", + "After hill transform: 0.0009135039344791927\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8698\n", + "Raw spend: 48478.11006005665\n", + "After adstock: 48478.443393389985\n", + "After hill transform: 0.33118515087324724\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.9517086347\n", + "After adstock: 5785.285041968033\n", + "After hill transform: 0.026623231275150216\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298719081\n", + "After adstock: 7648.889457779045\n", + "After hill transform: 0.34758022929470633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4172\n", + "Raw spend: 16144.813388363511\n", + "After adstock: 16146.035610585734\n", + "After hill transform: 0.0009135039344791927\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8698\n", + "Raw spend: 48478.11006005665\n", + "After adstock: 48478.443393389985\n", + "After hill transform: 0.33118515087324724\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708619798\n", + "After adstock: 5785.285041953131\n", + "After hill transform: 0.026623231274974492\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987205711\n", + "After adstock: 7648.889457793946\n", + "After hill transform: 0.34758022929593246\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4172\n", + "Raw spend: 16144.813387614597\n", + "After adstock: 16146.03560983682\n", + "After hill transform: 0.0009135039343523368\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8698\n", + "Raw spend: 48478.11006080552\n", + "After adstock: 48478.443394138856\n", + "After hill transform: 0.33118515087525396\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708619834\n", + "After adstock: 5785.285041953167\n", + "After hill transform: 0.02662323127497491\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987190821\n", + "After adstock: 7648.889457779056\n", + "After hill transform: 0.3475802292947072\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4172\n", + "Raw spend: 16144.813387629498\n", + "After adstock: 16146.03560985172\n", + "After hill transform: 0.0009135039343548609\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8698\n", + "Raw spend: 48478.11006080552\n", + "After adstock: 48478.443394138856\n", + "After hill transform: 0.33118515087525396\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708619834\n", + "After adstock: 5785.285041953167\n", + "After hill transform: 0.02662323127497491\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987190821\n", + "After adstock: 7648.889457779056\n", + "After hill transform: 0.3475802292947072\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4172\n", + "Raw spend: 16144.813387614597\n", + "After adstock: 16146.03560983682\n", + "After hill transform: 0.0009135039343523368\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8698\n", + "Raw spend: 48478.11006082042\n", + "After adstock: 48478.44339415376\n", + "After hill transform: 0.3311851508752938\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708619834\n", + "After adstock: 5785.285041953167\n", + "After hill transform: 0.02662323127497491\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987190821\n", + "After adstock: 7648.889457779056\n", + "After hill transform: 0.3475802292947072\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4172\n", + "Raw spend: 16144.813387614597\n", + "After adstock: 16146.03560983682\n", + "After hill transform: 0.0009135039343523368\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8698\n", + "Raw spend: 48478.11006080552\n", + "After adstock: 48478.443394138856\n", + "After hill transform: 0.33118515087525396\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708634735\n", + "After adstock: 5785.285041968068\n", + "After hill transform: 0.026623231275150632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987190821\n", + "After adstock: 7648.889457779056\n", + "After hill transform: 0.3475802292947072\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4172\n", + "Raw spend: 16144.813387614597\n", + "After adstock: 16146.03560983682\n", + "After hill transform: 0.0009135039343523368\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8698\n", + "Raw spend: 48478.11006080552\n", + "After adstock: 48478.443394138856\n", + "After hill transform: 0.33118515087525396\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708619834\n", + "After adstock: 5785.285041953167\n", + "After hill transform: 0.02662323127497491\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987205722\n", + "After adstock: 7648.889457793957\n", + "After hill transform: 0.34758022929593335\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4172\n", + "Raw spend: 16144.813383876293\n", + "After adstock: 16146.035606098516\n", + "After hill transform: 0.000913503933719119\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8698\n", + "Raw spend: 48478.11006454359\n", + "After adstock: 48478.44339787692\n", + "After hill transform: 0.3311851508852707\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708620011\n", + "After adstock: 5785.285041953344\n", + "After hill transform: 0.026623231274977007\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987190877\n", + "After adstock: 7648.8894577791125\n", + "After hill transform: 0.3475802292947119\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4172\n", + "Raw spend: 16144.813383891194\n", + "After adstock: 16146.035606113417\n", + "After hill transform: 0.0009135039337216432\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8698\n", + "Raw spend: 48478.11006454359\n", + "After adstock: 48478.44339787692\n", + "After hill transform: 0.3311851508852707\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708620011\n", + "After adstock: 5785.285041953344\n", + "After hill transform: 0.026623231274977007\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987190877\n", + "After adstock: 7648.8894577791125\n", + "After hill transform: 0.3475802292947119\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4172\n", + "Raw spend: 16144.813383876293\n", + "After adstock: 16146.035606098516\n", + "After hill transform: 0.000913503933719119\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8698\n", + "Raw spend: 48478.11006455849\n", + "After adstock: 48478.443397891824\n", + "After hill transform: 0.3311851508853106\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708620011\n", + "After adstock: 5785.285041953344\n", + "After hill transform: 0.026623231274977007\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987190877\n", + "After adstock: 7648.8894577791125\n", + "After hill transform: 0.3475802292947119\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4172\n", + "Raw spend: 16144.813383876293\n", + "After adstock: 16146.035606098516\n", + "After hill transform: 0.000913503933719119\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8698\n", + "Raw spend: 48478.11006454359\n", + "After adstock: 48478.44339787692\n", + "After hill transform: 0.3311851508852707\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708634912\n", + "After adstock: 5785.285041968245\n", + "After hill transform: 0.026623231275152724\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987190877\n", + "After adstock: 7648.8894577791125\n", + "After hill transform: 0.3475802292947119\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4172\n", + "Raw spend: 16144.813383876293\n", + "After adstock: 16146.035606098516\n", + "After hill transform: 0.000913503933719119\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8698\n", + "Raw spend: 48478.11006454359\n", + "After adstock: 48478.44339787692\n", + "After hill transform: 0.3311851508852707\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708620011\n", + "After adstock: 5785.285041953344\n", + "After hill transform: 0.026623231274977007\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.7129872057785\n", + "After adstock: 7648.889457794014\n", + "After hill transform: 0.347580229295938\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4172\n", + "Raw spend: 16144.813365184777\n", + "After adstock: 16146.035587407\n", + "After hill transform: 0.0009135039305530307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8698\n", + "Raw spend: 48478.110083233936\n", + "After adstock: 48478.44341656727\n", + "After hill transform: 0.3311851509353544\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.9517086209\n", + "After adstock: 5785.285041954233\n", + "After hill transform: 0.02662323127498748\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987191159\n", + "After adstock: 7648.889457779394\n", + "After hill transform: 0.3475802292947351\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4172\n", + "Raw spend: 16144.813365199678\n", + "After adstock: 16146.0355874219\n", + "After hill transform: 0.0009135039305555547\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8698\n", + "Raw spend: 48478.110083233936\n", + "After adstock: 48478.44341656727\n", + "After hill transform: 0.3311851509353544\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.9517086209\n", + "After adstock: 5785.285041954233\n", + "After hill transform: 0.02662323127498748\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987191159\n", + "After adstock: 7648.889457779394\n", + "After hill transform: 0.3475802292947351\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4172\n", + "Raw spend: 16144.813365184777\n", + "After adstock: 16146.035587407\n", + "After hill transform: 0.0009135039305530307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8698\n", + "Raw spend: 48478.11008324884\n", + "After adstock: 48478.44341658217\n", + "After hill transform: 0.3311851509353943\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.9517086209\n", + "After adstock: 5785.285041954233\n", + "After hill transform: 0.02662323127498748\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987191159\n", + "After adstock: 7648.889457779394\n", + "After hill transform: 0.3475802292947351\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4172\n", + "Raw spend: 16144.813365184777\n", + "After adstock: 16146.035587407\n", + "After hill transform: 0.0009135039305530307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8698\n", + "Raw spend: 48478.110083233936\n", + "After adstock: 48478.44341656727\n", + "After hill transform: 0.3311851509353544\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708635801\n", + "After adstock: 5785.285041969134\n", + "After hill transform: 0.026623231275163202\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987191159\n", + "After adstock: 7648.889457779394\n", + "After hill transform: 0.3475802292947351\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4172\n", + "Raw spend: 16144.813365184777\n", + "After adstock: 16146.035587407\n", + "After hill transform: 0.0009135039305530307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8698\n", + "Raw spend: 48478.110083233936\n", + "After adstock: 48478.44341656727\n", + "After hill transform: 0.3311851509353544\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.9517086209\n", + "After adstock: 5785.285041954233\n", + "After hill transform: 0.02662323127498748\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.7129872060605\n", + "After adstock: 7648.889457794296\n", + "After hill transform: 0.3475802292959612\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4172\n", + "Raw spend: 16144.813271413628\n", + "After adstock: 16146.03549363585\n", + "After hill transform: 0.0009135039146694747\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8699\n", + "Raw spend: 48478.11017699921\n", + "After adstock: 48478.443510332545\n", + "After hill transform: 0.33118515118661307\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708625358\n", + "After adstock: 5785.285041958691\n", + "After hill transform: 0.02662323127504006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.7129871925745\n", + "After adstock: 7648.88945778081\n", + "After hill transform: 0.34758022929485155\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4172\n", + "Raw spend: 16144.81327142853\n", + "After adstock: 16146.035493650752\n", + "After hill transform: 0.0009135039146719987\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8699\n", + "Raw spend: 48478.11017699921\n", + "After adstock: 48478.443510332545\n", + "After hill transform: 0.33118515118661307\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708625358\n", + "After adstock: 5785.285041958691\n", + "After hill transform: 0.02662323127504006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.7129871925745\n", + "After adstock: 7648.88945778081\n", + "After hill transform: 0.34758022929485155\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4172\n", + "Raw spend: 16144.813271413628\n", + "After adstock: 16146.03549363585\n", + "After hill transform: 0.0009135039146694747\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8699\n", + "Raw spend: 48478.11017701411\n", + "After adstock: 48478.443510347446\n", + "After hill transform: 0.33118515118665304\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708625358\n", + "After adstock: 5785.285041958691\n", + "After hill transform: 0.02662323127504006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.7129871925745\n", + "After adstock: 7648.88945778081\n", + "After hill transform: 0.34758022929485155\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4172\n", + "Raw spend: 16144.813271413628\n", + "After adstock: 16146.03549363585\n", + "After hill transform: 0.0009135039146694747\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8699\n", + "Raw spend: 48478.11017699921\n", + "After adstock: 48478.443510332545\n", + "After hill transform: 0.33118515118661307\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708640259\n", + "After adstock: 5785.285041973592\n", + "After hill transform: 0.026623231275215774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.7129871925745\n", + "After adstock: 7648.88945778081\n", + "After hill transform: 0.34758022929485155\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4172\n", + "Raw spend: 16144.813271413628\n", + "After adstock: 16146.03549363585\n", + "After hill transform: 0.0009135039146694747\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8699\n", + "Raw spend: 48478.11017699921\n", + "After adstock: 48478.443510332545\n", + "After hill transform: 0.33118515118661307\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708625358\n", + "After adstock: 5785.285041958691\n", + "After hill transform: 0.02662323127504006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987207476\n", + "After adstock: 7648.889457795711\n", + "After hill transform: 0.3475802292960776\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812802557972\n", + "After adstock: 16146.035024780194\n", + "After hill transform: 0.0009135038352517127\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.110645825494\n", + "After adstock: 48478.44397915883\n", + "After hill transform: 0.33118515244290625\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708647651\n", + "After adstock: 5785.285041980984\n", + "After hill transform: 0.026623231275302937\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199652\n", + "After adstock: 7648.889457787887\n", + "After hill transform: 0.34758022929543386\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812802572873\n", + "After adstock: 16146.035024795096\n", + "After hill transform: 0.0009135038352542367\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.110645825494\n", + "After adstock: 48478.44397915883\n", + "After hill transform: 0.33118515244290625\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708647651\n", + "After adstock: 5785.285041980984\n", + "After hill transform: 0.026623231275302937\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199652\n", + "After adstock: 7648.889457787887\n", + "After hill transform: 0.34758022929543386\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812802557972\n", + "After adstock: 16146.035024780194\n", + "After hill transform: 0.0009135038352517127\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.110645840396\n", + "After adstock: 48478.44397917373\n", + "After hill transform: 0.3311851524429462\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708647651\n", + "After adstock: 5785.285041980984\n", + "After hill transform: 0.026623231275302937\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199652\n", + "After adstock: 7648.889457787887\n", + "After hill transform: 0.34758022929543386\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812802557972\n", + "After adstock: 16146.035024780194\n", + "After hill transform: 0.0009135038352517127\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.110645825494\n", + "After adstock: 48478.44397915883\n", + "After hill transform: 0.33118515244290625\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708662552\n", + "After adstock: 5785.285041995885\n", + "After hill transform: 0.026623231275478654\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199652\n", + "After adstock: 7648.889457787887\n", + "After hill transform: 0.34758022929543386\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812802557972\n", + "After adstock: 16146.035024780194\n", + "After hill transform: 0.0009135038352517127\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.110645825494\n", + "After adstock: 48478.44397915883\n", + "After hill transform: 0.33118515244290625\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708647651\n", + "After adstock: 5785.285041980984\n", + "After hill transform: 0.026623231275302937\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987214553\n", + "After adstock: 7648.8894578027885\n", + "After hill transform: 0.34758022929666\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4172\n", + "Raw spend: 16144.8132548146\n", + "After adstock: 16146.035477036823\n", + "After hill transform: 0.0009135039118578254\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8699\n", + "Raw spend: 48478.11019359775\n", + "After adstock: 48478.443526931085\n", + "After hill transform: 0.33118515123109143\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708625593\n", + "After adstock: 5785.285041958926\n", + "After hill transform: 0.026623231275042826\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987192825\n", + "After adstock: 7648.88945778106\n", + "After hill transform: 0.3475802292948721\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4172\n", + "Raw spend: 16144.812882886607\n", + "After adstock: 16146.03510510883\n", + "After hill transform: 0.000913503848858289\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.11056550199\n", + "After adstock: 48478.44389883533\n", + "After hill transform: 0.33118515222766687\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708643733\n", + "After adstock: 5785.285041977066\n", + "After hill transform: 0.026623231275256735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298719844\n", + "After adstock: 7648.889457786675\n", + "After hill transform: 0.3475802292953341\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812810590834\n", + "After adstock: 16146.035032813057\n", + "After hill transform: 0.0009135038366123702\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.11063779314\n", + "After adstock: 48478.44397112648\n", + "After hill transform: 0.3311851524213823\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708647259\n", + "After adstock: 5785.285041980592\n", + "After hill transform: 0.026623231275298316\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199531\n", + "After adstock: 7648.889457787766\n", + "After hill transform: 0.3475802292954239\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812803361257\n", + "After adstock: 16146.03502558348\n", + "After hill transform: 0.0009135038353877783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.11064502226\n", + "After adstock: 48478.44397835559\n", + "After hill transform: 0.3311851524407538\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708647612\n", + "After adstock: 5785.285041980945\n", + "After hill transform: 0.026623231275302476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298719964\n", + "After adstock: 7648.8894577878755\n", + "After hill transform: 0.3475802292954329\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812802955506\n", + "After adstock: 16146.035025177729\n", + "After hill transform: 0.0009135038353190497\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.11064542799\n", + "After adstock: 48478.44397876132\n", + "After hill transform: 0.33118515244184105\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708647632\n", + "After adstock: 5785.285041980965\n", + "After hill transform: 0.026623231275302712\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199646\n", + "After adstock: 7648.889457787881\n", + "After hill transform: 0.34758022929543336\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812802754706\n", + "After adstock: 16146.035024976929\n", + "After hill transform: 0.0009135038352850369\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.110645628774\n", + "After adstock: 48478.44397896211\n", + "After hill transform: 0.3311851524423791\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708647641\n", + "After adstock: 5785.285041980974\n", + "After hill transform: 0.02662323127530282\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199649\n", + "After adstock: 7648.889457787885\n", + "After hill transform: 0.3475802292954337\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812802577646\n", + "After adstock: 16146.035024799869\n", + "After hill transform: 0.0009135038352550452\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.11064580582\n", + "After adstock: 48478.443979139156\n", + "After hill transform: 0.3311851524428535\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.95170864765\n", + "After adstock: 5785.285041980983\n", + "After hill transform: 0.02662323127530293\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199652\n", + "After adstock: 7648.889457787887\n", + "After hill transform: 0.34758022929543386\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812802567707\n", + "After adstock: 16146.03502478993\n", + "After hill transform: 0.0009135038352533617\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.11064581576\n", + "After adstock: 48478.443979149095\n", + "After hill transform: 0.33118515244288016\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.95170864765\n", + "After adstock: 5785.285041980983\n", + "After hill transform: 0.02662323127530293\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199652\n", + "After adstock: 7648.889457787887\n", + "After hill transform: 0.34758022929543386\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.81280256279\n", + "After adstock: 16146.035024785013\n", + "After hill transform: 0.000913503835252529\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.11064582068\n", + "After adstock: 48478.44397915401\n", + "After hill transform: 0.3311851524428933\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708647651\n", + "After adstock: 5785.285041980984\n", + "After hill transform: 0.026623231275302937\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199652\n", + "After adstock: 7648.889457787887\n", + "After hill transform: 0.34758022929543386\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812802560356\n", + "After adstock: 16146.035024782579\n", + "After hill transform: 0.0009135038352521167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.11064582311\n", + "After adstock: 48478.443979156444\n", + "After hill transform: 0.3311851524428998\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708647651\n", + "After adstock: 5785.285041980984\n", + "After hill transform: 0.026623231275302937\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199652\n", + "After adstock: 7648.889457787887\n", + "After hill transform: 0.34758022929543386\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812802559152\n", + "After adstock: 16146.035024781375\n", + "After hill transform: 0.0009135038352519126\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.110645824316\n", + "After adstock: 48478.44397915765\n", + "After hill transform: 0.33118515244290303\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708647651\n", + "After adstock: 5785.285041980984\n", + "After hill transform: 0.026623231275302937\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199652\n", + "After adstock: 7648.889457787887\n", + "After hill transform: 0.34758022929543386\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812802574053\n", + "After adstock: 16146.035024796276\n", + "After hill transform: 0.0009135038352544368\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.110645824316\n", + "After adstock: 48478.44397915765\n", + "After hill transform: 0.33118515244290303\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708647651\n", + "After adstock: 5785.285041980984\n", + "After hill transform: 0.026623231275302937\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199652\n", + "After adstock: 7648.889457787887\n", + "After hill transform: 0.34758022929543386\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812802559152\n", + "After adstock: 16146.035024781375\n", + "After hill transform: 0.0009135038352519126\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.11064583922\n", + "After adstock: 48478.44397917255\n", + "After hill transform: 0.331185152442943\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708647651\n", + "After adstock: 5785.285041980984\n", + "After hill transform: 0.026623231275302937\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199652\n", + "After adstock: 7648.889457787887\n", + "After hill transform: 0.34758022929543386\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812802559152\n", + "After adstock: 16146.035024781375\n", + "After hill transform: 0.0009135038352519126\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.110645824316\n", + "After adstock: 48478.44397915765\n", + "After hill transform: 0.33118515244290303\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708662552\n", + "After adstock: 5785.285041995885\n", + "After hill transform: 0.026623231275478654\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199652\n", + "After adstock: 7648.889457787887\n", + "After hill transform: 0.34758022929543386\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812802559152\n", + "After adstock: 16146.035024781375\n", + "After hill transform: 0.0009135038352519126\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.110645824316\n", + "After adstock: 48478.44397915765\n", + "After hill transform: 0.33118515244290303\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708647651\n", + "After adstock: 5785.285041980984\n", + "After hill transform: 0.026623231275302937\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987214553\n", + "After adstock: 7648.8894578027885\n", + "After hill transform: 0.34758022929666\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.82\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4174\n", + "Raw spend: 16144.8150638423\n", + "After adstock: 16146.037286064522\n", + "After hill transform: 0.0009135042182825198\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8692\n", + "Raw spend: 48478.1083846856\n", + "After adstock: 48478.441718018934\n", + "After hill transform: 0.33118514638382895\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.95170853736\n", + "After adstock: 5785.285041870693\n", + "After hill transform: 0.026623231274002367\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987165516\n", + "After adstock: 7648.889457753751\n", + "After hill transform: 0.3475802292926251\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4172\n", + "Raw spend: 16144.813751865962\n", + "After adstock: 16146.035974088185\n", + "After hill transform: 0.0009135039960515608\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8697\n", + "Raw spend: 48478.10969657814\n", + "After adstock: 48478.443029911476\n", + "After hill transform: 0.3311851498992498\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708601349\n", + "After adstock: 5785.285041934682\n", + "After hill transform: 0.02662323127475694\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987185321\n", + "After adstock: 7648.889457773556\n", + "After hill transform: 0.34758022929425475\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4172\n", + "Raw spend: 16144.813272357393\n", + "After adstock: 16146.035494579615\n", + "After hill transform: 0.0009135039148293356\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8699\n", + "Raw spend: 48478.110176056085\n", + "After adstock: 48478.44350938942\n", + "After hill transform: 0.3311851511840858\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708624737\n", + "After adstock: 5785.28504195807\n", + "After hill transform: 0.026623231275032733\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298719256\n", + "After adstock: 7648.889457780795\n", + "After hill transform: 0.34758022929485033\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4172\n", + "Raw spend: 16144.81303505552\n", + "After adstock: 16146.035257277743\n", + "After hill transform: 0.00091350387463363\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.110413342794\n", + "After adstock: 48478.44374667613\n", + "After hill transform: 0.3311851518199325\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708636311\n", + "After adstock: 5785.285041969644\n", + "After hill transform: 0.026623231275169218\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987196142\n", + "After adstock: 7648.889457784378\n", + "After hill transform: 0.34758022929514515\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4172\n", + "Raw spend: 16144.812844561176\n", + "After adstock: 16146.035066783399\n", + "After hill transform: 0.0009135038423664833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.11060382498\n", + "After adstock: 48478.443937158314\n", + "After hill transform: 0.33118515233035933\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708645603\n", + "After adstock: 5785.285041978936\n", + "After hill transform: 0.026623231275278783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199018\n", + "After adstock: 7648.889457787253\n", + "After hill transform: 0.34758022929538174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812823345348\n", + "After adstock: 16146.03504556757\n", + "After hill transform: 0.000913503838772811\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.11062503945\n", + "After adstock: 48478.44395837279\n", + "After hill transform: 0.3311851523872068\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708646637\n", + "After adstock: 5785.28504197997\n", + "After hill transform: 0.026623231275290978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199338\n", + "After adstock: 7648.8894577875735\n", + "After hill transform: 0.3475802292954081\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812812845941\n", + "After adstock: 16146.035035068164\n", + "After hill transform: 0.0009135038369943547\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.110635538185\n", + "After adstock: 48478.44396887152\n", + "After hill transform: 0.3311851524153398\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708647149\n", + "After adstock: 5785.285041980482\n", + "After hill transform: 0.02662323127529702\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199497\n", + "After adstock: 7648.889457787732\n", + "After hill transform: 0.3475802292954211\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812807649936\n", + "After adstock: 16146.035029872159\n", + "After hill transform: 0.0009135038361142221\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.11064073386\n", + "After adstock: 48478.443974067195\n", + "After hill transform: 0.33118515242926244\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.9517086474025\n", + "After adstock: 5785.2850419807355\n", + "After hill transform: 0.026623231275300006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199576\n", + "After adstock: 7648.889457787811\n", + "After hill transform: 0.3475802292954276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812805078507\n", + "After adstock: 16146.03502730073\n", + "After hill transform: 0.0009135038356786571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.110643305125\n", + "After adstock: 48478.44397663846\n", + "After hill transform: 0.3311851524361525\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708647528\n", + "After adstock: 5785.285041980861\n", + "After hill transform: 0.02662323127530149\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199614\n", + "After adstock: 7648.889457787849\n", + "After hill transform: 0.34758022929543075\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812803805946\n", + "After adstock: 16146.035026028168\n", + "After hill transform: 0.0009135038354631025\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.1106445776\n", + "After adstock: 48478.44397791094\n", + "After hill transform: 0.3311851524395623\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.95170864759\n", + "After adstock: 5785.285041980923\n", + "After hill transform: 0.02662323127530222\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199633\n", + "After adstock: 7648.889457787868\n", + "After hill transform: 0.3475802292954323\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812803176172\n", + "After adstock: 16146.035025398394\n", + "After hill transform: 0.0009135038353564273\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.110645207336\n", + "After adstock: 48478.44397854067\n", + "After hill transform: 0.3311851524412498\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708647621\n", + "After adstock: 5785.285041980954\n", + "After hill transform: 0.02662323127530258\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199643\n", + "After adstock: 7648.889457787878\n", + "After hill transform: 0.3475802292954331\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812803191073\n", + "After adstock: 16146.035025413295\n", + "After hill transform: 0.0009135038353589515\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.110645207336\n", + "After adstock: 48478.44397854067\n", + "After hill transform: 0.3311851524412498\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708647621\n", + "After adstock: 5785.285041980954\n", + "After hill transform: 0.02662323127530258\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199643\n", + "After adstock: 7648.889457787878\n", + "After hill transform: 0.3475802292954331\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812803176172\n", + "After adstock: 16146.035025398394\n", + "After hill transform: 0.0009135038353564273\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.11064522224\n", + "After adstock: 48478.44397855557\n", + "After hill transform: 0.3311851524412897\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708647621\n", + "After adstock: 5785.285041980954\n", + "After hill transform: 0.02662323127530258\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199643\n", + "After adstock: 7648.889457787878\n", + "After hill transform: 0.3475802292954331\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812803176172\n", + "After adstock: 16146.035025398394\n", + "After hill transform: 0.0009135038353564273\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.110645207336\n", + "After adstock: 48478.44397854067\n", + "After hill transform: 0.3311851524412498\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708662522\n", + "After adstock: 5785.285041995855\n", + "After hill transform: 0.0266232312754783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199643\n", + "After adstock: 7648.889457787878\n", + "After hill transform: 0.3475802292954331\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812803176172\n", + "After adstock: 16146.035025398394\n", + "After hill transform: 0.0009135038353564273\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.110645207336\n", + "After adstock: 48478.44397854067\n", + "After hill transform: 0.3311851524412498\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708647621\n", + "After adstock: 5785.285041980954\n", + "After hill transform: 0.02662323127530258\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987214544\n", + "After adstock: 7648.889457802779\n", + "After hill transform: 0.3475802292966592\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4172\n", + "Raw spend: 16144.812968065333\n", + "After adstock: 16146.035190287555\n", + "After hill transform: 0.0009135038632864049\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.11048032928\n", + "After adstock: 48478.44381366261\n", + "After hill transform: 0.3311851519994333\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.95170863901\n", + "After adstock: 5785.285041972343\n", + "After hill transform: 0.02662323127520104\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987197154\n", + "After adstock: 7648.889457785389\n", + "After hill transform: 0.3475802292952283\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4172\n", + "Raw spend: 16144.81288483038\n", + "After adstock: 16146.035107052603\n", + "After hill transform: 0.0009135038491875379\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.11056355862\n", + "After adstock: 48478.44389689196\n", + "After hill transform: 0.3311851522224593\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708643357\n", + "After adstock: 5785.28504197669\n", + "After hill transform: 0.026623231275252304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987198411\n", + "After adstock: 7648.889457786646\n", + "After hill transform: 0.3475802292953318\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812843611879\n", + "After adstock: 16146.035065834101\n", + "After hill transform: 0.0009135038422056852\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.11060477435\n", + "After adstock: 48478.44393810769\n", + "After hill transform: 0.3311851523329033\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708645509\n", + "After adstock: 5785.285041978842\n", + "After hill transform: 0.02662323127527768\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199033\n", + "After adstock: 7648.889457787268\n", + "After hill transform: 0.34758022929538296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812823200202\n", + "After adstock: 16146.035045422424\n", + "After hill transform: 0.0009135038387482253\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.11062518465\n", + "After adstock: 48478.443958517986\n", + "After hill transform: 0.3311851523875959\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708646575\n", + "After adstock: 5785.285041979908\n", + "After hill transform: 0.02662323127529025\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199341\n", + "After adstock: 7648.889457787576\n", + "After hill transform: 0.34758022929540827\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812813092205\n", + "After adstock: 16146.035035314428\n", + "After hill transform: 0.0009135038370360682\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.110635291974\n", + "After adstock: 48478.44396862531\n", + "After hill transform: 0.33118515241468\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708647103\n", + "After adstock: 5785.285041980436\n", + "After hill transform: 0.026623231275296477\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199493\n", + "After adstock: 7648.889457787728\n", + "After hill transform: 0.34758022929542076\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812804167776\n", + "After adstock: 16146.035026389998\n", + "After hill transform: 0.0009135038355243915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.1106442158\n", + "After adstock: 48478.443977549134\n", + "After hill transform: 0.33118515243859276\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708647569\n", + "After adstock: 5785.285041980902\n", + "After hill transform: 0.02662323127530197\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.7129871996285\n", + "After adstock: 7648.889457787864\n", + "After hill transform: 0.3475802292954319\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.81280366722\n", + "After adstock: 16146.035025889443\n", + "After hill transform: 0.0009135038354396044\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.11064471632\n", + "After adstock: 48478.443978049654\n", + "After hill transform: 0.331185152439934\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708647595\n", + "After adstock: 5785.285041980928\n", + "After hill transform: 0.026623231275302285\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199636\n", + "After adstock: 7648.889457787871\n", + "After hill transform: 0.34758022929543253\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812803225277\n", + "After adstock: 16146.0350254475\n", + "After hill transform: 0.0009135038353647452\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.11064515824\n", + "After adstock: 48478.443978491574\n", + "After hill transform: 0.3311851524411182\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708647618\n", + "After adstock: 5785.285041980951\n", + "After hill transform: 0.02662323127530255\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199642\n", + "After adstock: 7648.889457787877\n", + "After hill transform: 0.3475802292954331\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812803200488\n", + "After adstock: 16146.03502542271\n", + "After hill transform: 0.0009135038353605461\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.11064518302\n", + "After adstock: 48478.443978516356\n", + "After hill transform: 0.33118515244118457\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.95170864762\n", + "After adstock: 5785.285041980953\n", + "After hill transform: 0.02662323127530257\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199643\n", + "After adstock: 7648.889457787878\n", + "After hill transform: 0.3475802292954331\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812803188213\n", + "After adstock: 16146.035025410436\n", + "After hill transform: 0.000913503835358467\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.110645195295\n", + "After adstock: 48478.44397852863\n", + "After hill transform: 0.3311851524412175\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.95170864762\n", + "After adstock: 5785.285041980953\n", + "After hill transform: 0.02662323127530257\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199643\n", + "After adstock: 7648.889457787878\n", + "After hill transform: 0.3475802292954331\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812803182134\n", + "After adstock: 16146.035025404357\n", + "After hill transform: 0.0009135038353574374\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.11064520137\n", + "After adstock: 48478.443978534706\n", + "After hill transform: 0.3311851524412338\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708647621\n", + "After adstock: 5785.285041980954\n", + "After hill transform: 0.02662323127530258\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199643\n", + "After adstock: 7648.889457787878\n", + "After hill transform: 0.3475802292954331\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812803197035\n", + "After adstock: 16146.035025419258\n", + "After hill transform: 0.0009135038353599614\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.11064520137\n", + "After adstock: 48478.443978534706\n", + "After hill transform: 0.3311851524412338\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708647621\n", + "After adstock: 5785.285041980954\n", + "After hill transform: 0.02662323127530258\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199643\n", + "After adstock: 7648.889457787878\n", + "After hill transform: 0.3475802292954331\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812803182134\n", + "After adstock: 16146.035025404357\n", + "After hill transform: 0.0009135038353574374\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.11064521627\n", + "After adstock: 48478.44397854961\n", + "After hill transform: 0.3311851524412737\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708647621\n", + "After adstock: 5785.285041980954\n", + "After hill transform: 0.02662323127530258\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199643\n", + "After adstock: 7648.889457787878\n", + "After hill transform: 0.3475802292954331\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812803182134\n", + "After adstock: 16146.035025404357\n", + "After hill transform: 0.0009135038353574374\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.11064520137\n", + "After adstock: 48478.443978534706\n", + "After hill transform: 0.3311851524412338\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708662522\n", + "After adstock: 5785.285041995855\n", + "After hill transform: 0.0266232312754783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199643\n", + "After adstock: 7648.889457787878\n", + "After hill transform: 0.3475802292954331\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812803182134\n", + "After adstock: 16146.035025404357\n", + "After hill transform: 0.0009135038353574374\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.11064520137\n", + "After adstock: 48478.443978534706\n", + "After hill transform: 0.3311851524412338\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708647621\n", + "After adstock: 5785.285041980954\n", + "After hill transform: 0.02662323127530258\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987214544\n", + "After adstock: 7648.889457802779\n", + "After hill transform: 0.3475802292966592\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4172\n", + "Raw spend: 16144.813627594696\n", + "After adstock: 16146.035849816919\n", + "After hill transform: 0.0009135039750016992\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8697\n", + "Raw spend: 48478.10982084431\n", + "After adstock: 48478.44315417764\n", + "After hill transform: 0.3311851502322404\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708604567\n", + "After adstock: 5785.2850419379\n", + "After hill transform: 0.026623231274794885\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987187198\n", + "After adstock: 7648.889457775434\n", + "After hill transform: 0.3475802292944092\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4172\n", + "Raw spend: 16144.813211436873\n", + "After adstock: 16146.035433659095\n", + "After hill transform: 0.0009135039045102291\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8699\n", + "Raw spend: 48478.11023697411\n", + "After adstock: 48478.44357030745\n", + "After hill transform: 0.3311851513473252\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.9517086263\n", + "After adstock: 5785.285041959633\n", + "After hill transform: 0.026623231275051167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298719348\n", + "After adstock: 7648.8894577817155\n", + "After hill transform: 0.34758022929492605\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4172\n", + "Raw spend: 16144.812967052449\n", + "After adstock: 16146.035189274671\n", + "After hill transform: 0.000913503863114836\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.11048134209\n", + "After adstock: 48478.443814675426\n", + "After hill transform: 0.3311851520021473\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708639063\n", + "After adstock: 5785.285041972396\n", + "After hill transform: 0.02662323127520167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987197169\n", + "After adstock: 7648.889457785404\n", + "After hill transform: 0.3475802292952296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4172\n", + "Raw spend: 16144.812884331835\n", + "After adstock: 16146.035106554058\n", + "After hill transform: 0.0009135038491030911\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.11056405713\n", + "After adstock: 48478.44389739047\n", + "After hill transform: 0.33118515222379513\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.9517086433825\n", + "After adstock: 5785.285041976716\n", + "After hill transform: 0.026623231275252606\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987198418\n", + "After adstock: 7648.889457786653\n", + "After hill transform: 0.34758022929533233\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812843368021\n", + "After adstock: 16146.035065590244\n", + "After hill transform: 0.0009135038421643791\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.11060501819\n", + "After adstock: 48478.44393835153\n", + "After hill transform: 0.3311851523335567\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708645523\n", + "After adstock: 5785.285041978856\n", + "After hill transform: 0.02662323127527784\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199036\n", + "After adstock: 7648.889457787272\n", + "After hill transform: 0.3475802292953832\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812809079529\n", + "After adstock: 16146.035031301752\n", + "After hill transform: 0.0009135038363563756\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.110639304374\n", + "After adstock: 48478.44397263771\n", + "After hill transform: 0.3311851524254319\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708647312\n", + "After adstock: 5785.2850419806455\n", + "After hill transform: 0.026623231275298948\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199554\n", + "After adstock: 7648.889457787789\n", + "After hill transform: 0.3475802292954258\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812806102565\n", + "After adstock: 16146.035028324788\n", + "After hill transform: 0.0009135038358521186\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.110642281135\n", + "After adstock: 48478.44397561447\n", + "After hill transform: 0.33118515243340857\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708647468\n", + "After adstock: 5785.285041980801\n", + "After hill transform: 0.02662323127530078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199599\n", + "After adstock: 7648.8894577878345\n", + "After hill transform: 0.34758022929542953\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812804628351\n", + "After adstock: 16146.035026850574\n", + "After hill transform: 0.0009135038356024067\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.11064375525\n", + "After adstock: 48478.44397708859\n", + "After hill transform: 0.33118515243735874\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708647545\n", + "After adstock: 5785.285041980878\n", + "After hill transform: 0.026623231275301692\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199621\n", + "After adstock: 7648.889457787856\n", + "After hill transform: 0.34758022929543136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812803326757\n", + "After adstock: 16146.03502554898\n", + "After hill transform: 0.0009135038353819344\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.11064505676\n", + "After adstock: 48478.443978390096\n", + "After hill transform: 0.3311851524408463\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.9517086476135\n", + "After adstock: 5785.2850419809465\n", + "After hill transform: 0.026623231275302497\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199641\n", + "After adstock: 7648.889457787876\n", + "After hill transform: 0.34758022929543303\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812803253752\n", + "After adstock: 16146.035025475974\n", + "After hill transform: 0.0009135038353695684\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.11064512976\n", + "After adstock: 48478.443978463096\n", + "After hill transform: 0.3311851524410419\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708647617\n", + "After adstock: 5785.28504198095\n", + "After hill transform: 0.026623231275302542\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199642\n", + "After adstock: 7648.889457787877\n", + "After hill transform: 0.3475802292954331\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.8128032176\n", + "After adstock: 16146.035025439822\n", + "After hill transform: 0.0009135038353634445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.11064516591\n", + "After adstock: 48478.44397849924\n", + "After hill transform: 0.3311851524411388\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708647619\n", + "After adstock: 5785.285041980952\n", + "After hill transform: 0.02662323127530256\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199642\n", + "After adstock: 7648.889457787877\n", + "After hill transform: 0.3475802292954331\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.8128032325\n", + "After adstock: 16146.035025454723\n", + "After hill transform: 0.0009135038353659686\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.11064516591\n", + "After adstock: 48478.44397849924\n", + "After hill transform: 0.3311851524411388\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708647619\n", + "After adstock: 5785.285041980952\n", + "After hill transform: 0.02662323127530256\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199642\n", + "After adstock: 7648.889457787877\n", + "After hill transform: 0.3475802292954331\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.8128032176\n", + "After adstock: 16146.035025439822\n", + "After hill transform: 0.0009135038353634445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.11064518081\n", + "After adstock: 48478.443978514144\n", + "After hill transform: 0.33118515244117874\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708647619\n", + "After adstock: 5785.285041980952\n", + "After hill transform: 0.02662323127530256\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199642\n", + "After adstock: 7648.889457787877\n", + "After hill transform: 0.3475802292954331\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.8128032176\n", + "After adstock: 16146.035025439822\n", + "After hill transform: 0.0009135038353634445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.11064516591\n", + "After adstock: 48478.44397849924\n", + "After hill transform: 0.3311851524411388\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.95170866252\n", + "After adstock: 5785.285041995853\n", + "After hill transform: 0.026623231275478283\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199642\n", + "After adstock: 7648.889457787877\n", + "After hill transform: 0.3475802292954331\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.8128032176\n", + "After adstock: 16146.035025439822\n", + "After hill transform: 0.0009135038353634445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.11064516591\n", + "After adstock: 48478.44397849924\n", + "After hill transform: 0.3311851524411388\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708647619\n", + "After adstock: 5785.285041980952\n", + "After hill transform: 0.02662323127530256\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987214543\n", + "After adstock: 7648.889457802778\n", + "After hill transform: 0.34758022929665916\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4172\n", + "Raw spend: 16144.81286634999\n", + "After adstock: 16146.035088572213\n", + "After hill transform: 0.0009135038460572115\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.110582043395\n", + "After adstock: 48478.44391537673\n", + "After hill transform: 0.33118515227199213\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.9517086388905\n", + "After adstock: 5785.285041972224\n", + "After hill transform: 0.026623231275199635\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987198507\n", + "After adstock: 7648.889457786742\n", + "After hill transform: 0.34758022929533966\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812834765027\n", + "After adstock: 16146.03505698725\n", + "After hill transform: 0.0009135038407071489\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.110613623416\n", + "After adstock: 48478.44394695675\n", + "After hill transform: 0.3311851523566158\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708643257\n", + "After adstock: 5785.28504197659\n", + "After hill transform: 0.02662323127525112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199075\n", + "After adstock: 7648.88945778731\n", + "After hill transform: 0.3475802292953864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812834779928\n", + "After adstock: 16146.035057002151\n", + "After hill transform: 0.0009135038407096731\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.110613623416\n", + "After adstock: 48478.44394695675\n", + "After hill transform: 0.3311851523566158\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708643257\n", + "After adstock: 5785.28504197659\n", + "After hill transform: 0.02662323127525112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199075\n", + "After adstock: 7648.88945778731\n", + "After hill transform: 0.3475802292953864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812834765027\n", + "After adstock: 16146.03505698725\n", + "After hill transform: 0.0009135038407071489\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.11061363832\n", + "After adstock: 48478.44394697165\n", + "After hill transform: 0.33118515235665563\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708643257\n", + "After adstock: 5785.28504197659\n", + "After hill transform: 0.02662323127525112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199075\n", + "After adstock: 7648.88945778731\n", + "After hill transform: 0.3475802292953864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812834765027\n", + "After adstock: 16146.03505698725\n", + "After hill transform: 0.0009135038407071489\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.110613623416\n", + "After adstock: 48478.44394695675\n", + "After hill transform: 0.3311851523566158\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708658158\n", + "After adstock: 5785.285041991491\n", + "After hill transform: 0.026623231275426845\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199075\n", + "After adstock: 7648.88945778731\n", + "After hill transform: 0.3475802292953864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812834765027\n", + "After adstock: 16146.03505698725\n", + "After hill transform: 0.0009135038407071489\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.110613623416\n", + "After adstock: 48478.44394695675\n", + "After hill transform: 0.3311851523566158\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708643257\n", + "After adstock: 5785.28504197659\n", + "After hill transform: 0.02662323127525112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987213976\n", + "After adstock: 7648.889457802211\n", + "After hill transform: 0.3475802292966125\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4172\n", + "Raw spend: 16144.81284606457\n", + "After adstock: 16146.035068286792\n", + "After hill transform: 0.0009135038426211375\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.11060232659\n", + "After adstock: 48478.443935659925\n", + "After hill transform: 0.33118515232634416\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708640715\n", + "After adstock: 5785.285041974048\n", + "After hill transform: 0.02662323127522115\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987198904\n", + "After adstock: 7648.889457787139\n", + "After hill transform: 0.3475802292953723\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812840389503\n", + "After adstock: 16146.035062611725\n", + "After hill transform: 0.0009135038416598585\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.110608000294\n", + "After adstock: 48478.44394133363\n", + "After hill transform: 0.3311851523415477\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708641992\n", + "After adstock: 5785.285041975325\n", + "After hill transform: 0.026623231275236206\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298719899\n", + "After adstock: 7648.889457787225\n", + "After hill transform: 0.3475802292953794\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812837564674\n", + "After adstock: 16146.035059786896\n", + "After hill transform: 0.0009135038411813711\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.11061082444\n", + "After adstock: 48478.44394415778\n", + "After hill transform: 0.3311851523491155\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708642627\n", + "After adstock: 5785.28504197596\n", + "After hill transform: 0.02662323127524369\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199033\n", + "After adstock: 7648.889457787268\n", + "After hill transform: 0.34758022929538296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812836158582\n", + "After adstock: 16146.035058380805\n", + "After hill transform: 0.0009135038409431983\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.11061223019\n", + "After adstock: 48478.44394556353\n", + "After hill transform: 0.3311851523528824\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708642943\n", + "After adstock: 5785.285041976276\n", + "After hill transform: 0.026623231275247423\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199054\n", + "After adstock: 7648.889457787289\n", + "After hill transform: 0.3475802292953847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812835458686\n", + "After adstock: 16146.035057680909\n", + "After hill transform: 0.0009135038408246453\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.11061292992\n", + "After adstock: 48478.44394626326\n", + "After hill transform: 0.33118515235475743\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708643101\n", + "After adstock: 5785.285041976434\n", + "After hill transform: 0.02662323127524928\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199064\n", + "After adstock: 7648.889457787299\n", + "After hill transform: 0.34758022929538546\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812835110304\n", + "After adstock: 16146.035057332527\n", + "After hill transform: 0.0009135038407656343\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.11061327822\n", + "After adstock: 48478.44394661156\n", + "After hill transform: 0.3311851523556908\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.95170864318\n", + "After adstock: 5785.285041976513\n", + "After hill transform: 0.026623231275250212\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199069\n", + "After adstock: 7648.889457787304\n", + "After hill transform: 0.34758022929538596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812834936893\n", + "After adstock: 16146.035057159115\n", + "After hill transform: 0.0009135038407362607\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.110613451594\n", + "After adstock: 48478.44394678493\n", + "After hill transform: 0.3311851523561553\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708643218\n", + "After adstock: 5785.285041976551\n", + "After hill transform: 0.026623231275250663\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199072\n", + "After adstock: 7648.889457787307\n", + "After hill transform: 0.3475802292953862\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812834782213\n", + "After adstock: 16146.035057004436\n", + "After hill transform: 0.0009135038407100601\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.11061360623\n", + "After adstock: 48478.443946939566\n", + "After hill transform: 0.3311851523565697\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708643253\n", + "After adstock: 5785.285041976586\n", + "After hill transform: 0.026623231275251083\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199075\n", + "After adstock: 7648.88945778731\n", + "After hill transform: 0.3475802292953864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812834773582\n", + "After adstock: 16146.035056995805\n", + "After hill transform: 0.0009135038407085981\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.11061361487\n", + "After adstock: 48478.4439469482\n", + "After hill transform: 0.33118515235659285\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708643255\n", + "After adstock: 5785.285041976588\n", + "After hill transform: 0.026623231275251104\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199075\n", + "After adstock: 7648.88945778731\n", + "After hill transform: 0.3475802292953864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812834765882\n", + "After adstock: 16146.035056988105\n", + "After hill transform: 0.0009135038407072939\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.11061362256\n", + "After adstock: 48478.44394695589\n", + "After hill transform: 0.33118515235661344\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708643257\n", + "After adstock: 5785.28504197659\n", + "After hill transform: 0.02662323127525112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199075\n", + "After adstock: 7648.88945778731\n", + "After hill transform: 0.3475802292953864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812834765453\n", + "After adstock: 16146.035056987675\n", + "After hill transform: 0.0009135038407072211\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.11061362299\n", + "After adstock: 48478.44394695632\n", + "After hill transform: 0.33118515235661455\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708643257\n", + "After adstock: 5785.28504197659\n", + "After hill transform: 0.02662323127525112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199075\n", + "After adstock: 7648.88945778731\n", + "After hill transform: 0.3475802292953864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812834780354\n", + "After adstock: 16146.035057002577\n", + "After hill transform: 0.0009135038407097452\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.11061362299\n", + "After adstock: 48478.44394695632\n", + "After hill transform: 0.33118515235661455\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708643257\n", + "After adstock: 5785.28504197659\n", + "After hill transform: 0.02662323127525112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199075\n", + "After adstock: 7648.88945778731\n", + "After hill transform: 0.3475802292953864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812834765453\n", + "After adstock: 16146.035056987675\n", + "After hill transform: 0.0009135038407072211\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.11061363789\n", + "After adstock: 48478.44394697122\n", + "After hill transform: 0.3311851523566545\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708643257\n", + "After adstock: 5785.28504197659\n", + "After hill transform: 0.02662323127525112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199075\n", + "After adstock: 7648.88945778731\n", + "After hill transform: 0.3475802292953864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812834765453\n", + "After adstock: 16146.035056987675\n", + "After hill transform: 0.0009135038407072211\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.11061362299\n", + "After adstock: 48478.44394695632\n", + "After hill transform: 0.33118515235661455\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708658158\n", + "After adstock: 5785.285041991491\n", + "After hill transform: 0.026623231275426845\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199075\n", + "After adstock: 7648.88945778731\n", + "After hill transform: 0.3475802292953864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812834765453\n", + "After adstock: 16146.035056987675\n", + "After hill transform: 0.0009135038407072211\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.11061362299\n", + "After adstock: 48478.44394695632\n", + "After hill transform: 0.33118515235661455\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708643257\n", + "After adstock: 5785.28504197659\n", + "After hill transform: 0.02662323127525112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987213976\n", + "After adstock: 7648.889457802211\n", + "After hill transform: 0.3475802292966125\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4172\n", + "Raw spend: 16144.812853990343\n", + "After adstock: 16146.035076212565\n", + "After hill transform: 0.0009135038439636557\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.11059496942\n", + "After adstock: 48478.44392830275\n", + "After hill transform: 0.3311851523066294\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708072218\n", + "After adstock: 5785.285041405551\n", + "After hill transform: 0.026623231268517317\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987198789\n", + "After adstock: 7648.889457787024\n", + "After hill transform: 0.34758022929536286\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4172\n", + "Raw spend: 16144.812843996993\n", + "After adstock: 16146.035066219216\n", + "After hill transform: 0.0009135038422709183\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.11060466579\n", + "After adstock: 48478.44393799912\n", + "After hill transform: 0.33118515233261236\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708369052\n", + "After adstock: 5785.285041702385\n", + "After hill transform: 0.02662323127201764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987198937\n", + "After adstock: 7648.889457787172\n", + "After hill transform: 0.3475802292953751\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.81283938106\n", + "After adstock: 16146.035061603283\n", + "After hill transform: 0.0009135038414890423\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.11060914455\n", + "After adstock: 48478.44394247788\n", + "After hill transform: 0.33118515234461393\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708506159\n", + "After adstock: 5785.285041839492\n", + "After hill transform: 0.02662323127363444\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199006\n", + "After adstock: 7648.889457787242\n", + "After hill transform: 0.34758022929538074\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812837073176\n", + "After adstock: 16146.035059295398\n", + "After hill transform: 0.000913503841098118\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.11061138385\n", + "After adstock: 48478.44394471718\n", + "After hill transform: 0.33118515235061446\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.95170857471\n", + "After adstock: 5785.285041908043\n", + "After hill transform: 0.02662323127444281\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.71298719904\n", + "After adstock: 7648.889457787275\n", + "After hill transform: 0.3475802292953835\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812835919272\n", + "After adstock: 16146.035058141495\n", + "After hill transform: 0.0009135038409026625\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.11061250346\n", + "After adstock: 48478.44394583679\n", + "After hill transform: 0.3311851523536147\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708608985\n", + "After adstock: 5785.2850419423185\n", + "After hill transform: 0.026623231274846983\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199057\n", + "After adstock: 7648.8894577872925\n", + "After hill transform: 0.3475802292953849\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812835342342\n", + "After adstock: 16146.035057564564\n", + "After hill transform: 0.0009135038408049382\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.11061306324\n", + "After adstock: 48478.443946396575\n", + "After hill transform: 0.3311851523551147\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708626121\n", + "After adstock: 5785.285041959454\n", + "After hill transform: 0.026623231275049054\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199066\n", + "After adstock: 7648.889457787302\n", + "After hill transform: 0.3475802292953857\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.81283488696\n", + "After adstock: 16146.035057109182\n", + "After hill transform: 0.0009135038407278028\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.11061350509\n", + "After adstock: 48478.44394683842\n", + "After hill transform: 0.3311851523562987\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708639648\n", + "After adstock: 5785.285041972981\n", + "After hill transform: 0.026623231275208565\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199073\n", + "After adstock: 7648.889457787308\n", + "After hill transform: 0.3475802292953862\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812834826203\n", + "After adstock: 16146.035057048426\n", + "After hill transform: 0.0009135038407175115\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.110613564044\n", + "After adstock: 48478.44394689738\n", + "After hill transform: 0.3311851523564567\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708641453\n", + "After adstock: 5785.285041974786\n", + "After hill transform: 0.026623231275229843\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199074\n", + "After adstock: 7648.889457787309\n", + "After hill transform: 0.3475802292953863\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812834795828\n", + "After adstock: 16146.03505701805\n", + "After hill transform: 0.0009135038407123664\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.11061359351\n", + "After adstock: 48478.44394692685\n", + "After hill transform: 0.3311851523565356\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708642355\n", + "After adstock: 5785.285041975688\n", + "After hill transform: 0.026623231275240484\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199075\n", + "After adstock: 7648.88945778731\n", + "After hill transform: 0.3475802292953864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.81283478064\n", + "After adstock: 16146.035057002862\n", + "After hill transform: 0.0009135038407097936\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.11061360825\n", + "After adstock: 48478.44394694159\n", + "After hill transform: 0.33118515235657514\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708642806\n", + "After adstock: 5785.285041976139\n", + "After hill transform: 0.026623231275245803\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199075\n", + "After adstock: 7648.88945778731\n", + "After hill transform: 0.3475802292953864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812834773045\n", + "After adstock: 16146.035056995268\n", + "After hill transform: 0.0009135038407085072\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.110613615616\n", + "After adstock: 48478.44394694895\n", + "After hill transform: 0.33118515235659485\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708643031\n", + "After adstock: 5785.2850419763645\n", + "After hill transform: 0.026623231275248464\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199075\n", + "After adstock: 7648.88945778731\n", + "After hill transform: 0.3475802292953864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812834787946\n", + "After adstock: 16146.03505701017\n", + "After hill transform: 0.0009135038407110314\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.110613615616\n", + "After adstock: 48478.44394694895\n", + "After hill transform: 0.33118515235659485\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708643031\n", + "After adstock: 5785.2850419763645\n", + "After hill transform: 0.026623231275248464\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199075\n", + "After adstock: 7648.88945778731\n", + "After hill transform: 0.3475802292953864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812834773045\n", + "After adstock: 16146.035056995268\n", + "After hill transform: 0.0009135038407085072\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.11061363052\n", + "After adstock: 48478.44394696385\n", + "After hill transform: 0.33118515235663476\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708643031\n", + "After adstock: 5785.2850419763645\n", + "After hill transform: 0.026623231275248464\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199075\n", + "After adstock: 7648.88945778731\n", + "After hill transform: 0.3475802292953864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812834773045\n", + "After adstock: 16146.035056995268\n", + "After hill transform: 0.0009135038407085072\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.110613615616\n", + "After adstock: 48478.44394694895\n", + "After hill transform: 0.33118515235659485\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708657933\n", + "After adstock: 5785.285041991266\n", + "After hill transform: 0.02662323127542418\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199075\n", + "After adstock: 7648.88945778731\n", + "After hill transform: 0.3475802292953864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812834773045\n", + "After adstock: 16146.035056995268\n", + "After hill transform: 0.0009135038407085072\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.110613615616\n", + "After adstock: 48478.44394694895\n", + "After hill transform: 0.33118515235659485\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708643031\n", + "After adstock: 5785.2850419763645\n", + "After hill transform: 0.026623231275248464\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987213976\n", + "After adstock: 7648.889457802211\n", + "After hill transform: 0.3475802292966125\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812834831784\n", + "After adstock: 16146.035057054007\n", + "After hill transform: 0.0009135038407184567\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.110613560966\n", + "After adstock: 48478.4439468943\n", + "After hill transform: 0.3311851523564484\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708638944\n", + "After adstock: 5785.285041972277\n", + "After hill transform: 0.02662323127520027\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199074\n", + "After adstock: 7648.889457787309\n", + "After hill transform: 0.3475802292953863\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812834802415\n", + "After adstock: 16146.035057024637\n", + "After hill transform: 0.000913503840713482\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.11061358829\n", + "After adstock: 48478.44394692162\n", + "After hill transform: 0.33118515235652163\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708640988\n", + "After adstock: 5785.285041974321\n", + "After hill transform: 0.026623231275224365\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199075\n", + "After adstock: 7648.88945778731\n", + "After hill transform: 0.3475802292953864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.81283478773\n", + "After adstock: 16146.035057009953\n", + "After hill transform: 0.0009135038407109947\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.11061360195\n", + "After adstock: 48478.44394693529\n", + "After hill transform: 0.3311851523565582\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.95170864201\n", + "After adstock: 5785.285041975343\n", + "After hill transform: 0.02662323127523642\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199075\n", + "After adstock: 7648.88945778731\n", + "After hill transform: 0.3475802292953864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812834780387\n", + "After adstock: 16146.03505700261\n", + "After hill transform: 0.0009135038407097507\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.110613608784\n", + "After adstock: 48478.44394694212\n", + "After hill transform: 0.33118515235657653\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.95170864252\n", + "After adstock: 5785.285041975853\n", + "After hill transform: 0.02662323127524244\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199075\n", + "After adstock: 7648.88945778731\n", + "After hill transform: 0.3475802292953864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812834776716\n", + "After adstock: 16146.035056998939\n", + "After hill transform: 0.000913503840709129\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.1106136122\n", + "After adstock: 48478.44394694554\n", + "After hill transform: 0.33118515235658574\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708642776\n", + "After adstock: 5785.285041976109\n", + "After hill transform: 0.02662323127524545\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199075\n", + "After adstock: 7648.88945778731\n", + "After hill transform: 0.3475802292953864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.81283477488\n", + "After adstock: 16146.035056997103\n", + "After hill transform: 0.0009135038407088181\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.110613613906\n", + "After adstock: 48478.44394694724\n", + "After hill transform: 0.33118515235659024\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708642904\n", + "After adstock: 5785.285041976237\n", + "After hill transform: 0.026623231275246965\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199075\n", + "After adstock: 7648.88945778731\n", + "After hill transform: 0.3475802292953864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812834773964\n", + "After adstock: 16146.035056996187\n", + "After hill transform: 0.0009135038407086628\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.110613614765\n", + "After adstock: 48478.4439469481\n", + "After hill transform: 0.33118515235659257\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708642968\n", + "After adstock: 5785.285041976301\n", + "After hill transform: 0.026623231275247714\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199075\n", + "After adstock: 7648.88945778731\n", + "After hill transform: 0.3475802292953864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812834773504\n", + "After adstock: 16146.035056995726\n", + "After hill transform: 0.0009135038407085848\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.11061361519\n", + "After adstock: 48478.44394694852\n", + "After hill transform: 0.3311851523565937\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708643\n", + "After adstock: 5785.285041976333\n", + "After hill transform: 0.02662323127524809\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199075\n", + "After adstock: 7648.88945778731\n", + "After hill transform: 0.3475802292953864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812834773275\n", + "After adstock: 16146.035056995497\n", + "After hill transform: 0.000913503840708546\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.110613615405\n", + "After adstock: 48478.44394694874\n", + "After hill transform: 0.3311851523565943\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708643015\n", + "After adstock: 5785.285041976348\n", + "After hill transform: 0.026623231275248273\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199075\n", + "After adstock: 7648.88945778731\n", + "After hill transform: 0.3475802292953864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.81283477316\n", + "After adstock: 16146.035056995383\n", + "After hill transform: 0.0009135038407085266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.11061361551\n", + "After adstock: 48478.44394694884\n", + "After hill transform: 0.33118515235659457\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708643023\n", + "After adstock: 5785.285041976356\n", + "After hill transform: 0.026623231275248366\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199075\n", + "After adstock: 7648.88945778731\n", + "After hill transform: 0.3475802292953864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,144.81\n", + "Adstocked value: 16,146.04\n", + "Saturated value: 0.0009\n", + "Final response: 493.4171\n", + "Raw spend: 16144.812834773104\n", + "After adstock: 16146.035056995326\n", + "After hill transform: 0.0009135038407085171\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 48,478.11\n", + "Adstocked value: 48,478.44\n", + "Saturated value: 0.3312\n", + "Final response: 47328.8700\n", + "Raw spend: 48478.110613615565\n", + "After adstock: 48478.4439469489\n", + "After hill transform: 0.33118515235659474\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.29\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4298\n", + "Raw spend: 5784.951708643028\n", + "After adstock: 5785.285041976361\n", + "After hill transform: 0.02662323127524842\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.71\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1258\n", + "Raw spend: 7648.712987199075\n", + "After adstock: 7648.88945778731\n", + "After hill transform: 0.3475802292953864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "Optimization terminated successfully (Exit mode 0)\n", + " Current function value: -59336.84282846913\n", + " Iterations: 156\n", + " Function evaluations: 1515\n", + " Gradient evaluations: 156\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 11,397.58\n", + "Adstocked value: 11,398.80\n", + "Saturated value: 0.0003\n", + "Final response: 173.9255\n", + "Raw spend: 11397.580563205127\n", + "After adstock: 11398.80278542735\n", + "After hill transform: 0.0003220025832166847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,310.65\n", + "Adstocked value: 56,310.98\n", + "Saturated value: 0.3509\n", + "Final response: 50149.2872\n", + "Raw spend: 56310.64550128205\n", + "After adstock: 56310.97883461539\n", + "After hill transform: 0.35092110378546937\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,699.64\n", + "Adstocked value: 2,699.98\n", + "Saturated value: 0.0037\n", + "Final response: 246.2140\n", + "Raw spend: 2699.6441307051277\n", + "After adstock: 2699.977464038461\n", + "After hill transform: 0.0036652324874022466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1373\n", + "Raw spend: 7648.717949038461\n", + "After adstock: 7648.894419626696\n", + "After hill transform: 0.3475806375641833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12,184.31\n", + "Adstocked value: 12,185.53\n", + "Saturated value: 0.0004\n", + "Final response: 212.4171\n", + "Raw spend: 12184.305788989866\n", + "After adstock: 12185.528011212089\n", + "After hill transform: 0.00039326528242532673\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,438.61\n", + "Adstocked value: 52,438.95\n", + "Saturated value: 0.3415\n", + "Final response: 48797.9074\n", + "Raw spend: 52438.613007120606\n", + "After adstock: 52438.94634045394\n", + "After hill transform: 0.34146478423567006\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,784.95\n", + "Adstocked value: 5,785.28\n", + "Saturated value: 0.0266\n", + "Final response: 1788.4296\n", + "Raw spend: 5784.9514799874105\n", + "After adstock: 5785.2848133207435\n", + "After hill transform: 0.026623228578895215\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,648.72\n", + "Adstocked value: 7,648.89\n", + "Saturated value: 0.3476\n", + "Final response: 9726.1371\n", + "Raw spend: 7648.717868132875\n", + "After adstock: 7648.89433872111\n", + "After hill transform: 0.3475806309071309\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "Optimization Results Summary:\n", + "Initial total response: 54,191.37\n", + "Optimized total response: 60,295.56\n", + "Response lift: 11.26%\n" + ] + }, + { + "name": "stderr", + "output_type": "stream", + "text": [ + "/Users/yijuilee/robynpy_release_reviews/robynvenv/lib/python3.9/site-packages/scipy/optimize/_slsqp_py.py:437: RuntimeWarning: Values in x were outside bounds during a minimize step, clipping to bounds\n", + " fx = wrapped_fun(x)\n", + "/Users/yijuilee/robynpy_release_reviews/robynvenv/lib/python3.9/site-packages/scipy/optimize/_slsqp_py.py:441: RuntimeWarning: Values in x were outside bounds during a minimize step, clipping to bounds\n", + " g = append(wrapped_grad(x), 0.0)\n" + ] + } + ], "source": [ "from robyn.allocator.entities.allocation_params import AllocatorParams\n", "from robyn.allocator.entities.allocation_result import (\n", @@ -256,9 +330592,52 @@ }, { "cell_type": "code", - "execution_count": null, + "execution_count": 10, "metadata": {}, - "outputs": [], + "outputs": [ + { + "name": "stdout", + "output_type": "stream", + "text": [ + "\n", + "Optimization Results Summary:\n", + "--------------------------------------------------\n", + "Model ID: 3_216_3\n", + "Scenario: max_response\n", + "Use case: all_historical_vec + historical_budget\n", + "\n", + "Detailed Results:\n", + " Channel Initial Spend Optimized Spend Spend Change % \\\n", + "0 tv_S 16282.26 11397.58 -30.00 \n", + "1 ooh_S 52818.55 56310.65 6.61 \n", + "2 print_S 3856.63 2699.64 -30.00 \n", + "3 facebook_S 2141.53 2141.53 0.00 \n", + "4 search_S 5099.15 7648.72 50.00 \n", + "\n", + " Initial Response Optimized Response Response Lift % \n", + "0 506.10 173.93 -65.63 \n", + "1 48934.06 50149.29 2.48 \n", + "2 626.02 246.21 -60.67 \n", + "3 0.00 0.00 NaN \n", + "4 4125.20 9726.14 135.77 \n", + "\n", + "Optimization Parameters:\n", + "Total budget: 80,198.11\n", + "Bound multiplier: 3.0\n", + "\n", + "Constraint Violations:\n", + "Total allocation adjustment: 12,083.34\n" + ] + }, + { + "name": "stderr", + "output_type": "stream", + "text": [ + "/var/folders/gm/g5cpl7110m96nfd1qr1xwnwc0000gn/T/ipykernel_59121/54381451.py:22: RuntimeWarning: invalid value encountered in divide\n", + " max_response_result.dt_optimOut.optm_response_unit\n" + ] + } + ], "source": [ "## Step 4: Analyze Results\n", "print(\"\\nOptimization Results Summary:\")\n", @@ -308,9 +330687,34 @@ }, { "cell_type": "code", - "execution_count": null, + "execution_count": 11, "metadata": {}, - "outputs": [], + "outputs": [ + { + "name": "stdout", + "output_type": "stream", + "text": [ + "OptimOutData(channels=array(['tv_S', 'ooh_S', 'print_S', 'facebook_S', 'search_S'], dtype='" + ] + }, + "metadata": {}, + "output_type": "display_data" + }, + { + "data": { + "image/png": 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", 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", + "text/plain": [ + "
" + ] + }, + "metadata": {}, + "output_type": "display_data" + } + ], "source": [ "from robyn.visualization.allocator_visualizer import (\n", " AllocatorPlotter,\n", @@ -347,9 +330795,546846 @@ }, { "cell_type": "code", - "execution_count": null, + "execution_count": 13, "metadata": {}, - "outputs": [], + "outputs": [ + { + "name": "stderr", + "output_type": "stream", + "text": [ + "2024-11-21 04:54:13,665 - robyn.allocator.optimizer - WARNING - The following media channels have zero coefficients and will be excluded: facebook_S\n" + ] + }, + { + "name": "stdout", + "output_type": "stream", + "text": [ + "Model Coefficients:\n", + " rn coef xDecompAgg xDecompPerc xDecompMeanNon0 \\\n", + "810 tv_S 540136.918060 2.518542e+06 0.008703 16041.669449 \n", + "811 ooh_S 142907.584143 7.526637e+06 0.026009 47940.361720 \n", + "812 print_S 67175.535265 1.016492e+06 0.003513 6474.473689 \n", + "813 facebook_S 0.000000 0.000000e+00 0.000000 0.000000 \n", + "814 search_S 27982.390886 1.374005e+06 0.004748 8751.623090 \n", + "\n", + " xDecompMeanNon0Perc xDecompAggRF xDecompPercRF xDecompMeanNon0RF \\\n", + "810 0.007755 2.518542e+06 0.008703 16041.669449 \n", + "811 0.023175 7.526637e+06 0.026009 47940.361720 \n", + "812 0.003130 1.016492e+06 0.003513 6474.473689 \n", + "813 0.000000 0.000000e+00 0.000000 0.000000 \n", + "814 0.004231 1.374005e+06 0.004748 8751.623090 \n", + "\n", + " xDecompMeanNon0PercRF ... roi_mean roi_total cpa_total cluster \\\n", + "810 0.007755 ... 0.114880 0.971880 1.028933 1.0 \n", + "811 0.023175 ... 1.105363 0.913461 1.094738 1.0 \n", + "812 0.003130 ... 0.730660 1.689550 0.591874 1.0 \n", + "813 0.000000 ... 0.000000 0.000000 NaN 1.0 \n", + "814 0.004231 ... 1.753742 1.696386 0.589488 1.0 \n", + "\n", + " top_sol boot_mean boot_se ci_low ci_up carryover_pct \n", + "810 True 1.814101 0.102663 0.304942 3.331269 0.041330 \n", + "811 True 1.001219 0.014347 0.790147 1.213072 0.679726 \n", + "812 True 2.143763 0.053980 1.347883 2.939132 0.092628 \n", + "813 True 0.999168 0.106170 0.000000 2.565886 0.000000 \n", + "814 True 2.844661 0.266278 0.000000 6.782526 0.092045 \n", + "\n", + "[5 rows x 48 columns]\n", + "Hill Parameters:\n", + "Alphas: [2.99661465 0.58647696 2.63255795 2.83794725 2.77536249]\n", + "Gammas: [0.98278114 0.31275131 0.65250523 0.43167166 0.39767878]\n", + "Coefficients: [540136.91805991 142907.58414339 67175.53526533 0.\n", + " 27982.39088622]\n", + "Carryover: [1.22222222 0.33333333 0.33333333 0.17647059 0.17647059]\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.26\n", + "Adstocked value: 16,283.48\n", + "Saturated value: 0.0009\n", + "Final response: 506.0991\n", + "Raw spend: 16282.257947435897\n", + "After adstock: 16283.48016965812\n", + "After hill transform: 0.000936983027542304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,818.55\n", + "Adstocked value: 52,818.88\n", + "Saturated value: 0.3424\n", + "Final response: 48934.0555\n", + "Raw spend: 52818.550425\n", + "After adstock: 52818.88375833334\n", + "After hill transform: 0.3424174846991878\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,856.63\n", + "Adstocked value: 3,856.97\n", + "Saturated value: 0.0093\n", + "Final response: 626.0185\n", + "Raw spend: 3856.634472435897\n", + "After adstock: 3856.9678057692304\n", + "After hill transform: 0.0093191446334415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,099.15\n", + "Adstocked value: 5,099.32\n", + "Saturated value: 0.1474\n", + "Final response: 4125.1989\n", + "Raw spend: 5099.145299358974\n", + "After adstock: 5099.321769947209\n", + "After hill transform: 0.14742124347597124\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "Initial model metrics:\n", + "Total initial spend: 80,198.11\n", + "Total initial response: 54,191.37\n", + "Overall ROI: 0.6757\n", + "\n", + "Pareto to Allocator transfer:\n", + "Selected model: 3_216_3\n", + "Media coefficients from Pareto:\n", + "tv_S: 540136.9180599145\n", + "ooh_S: 142907.5841433879\n", + "print_S: 67175.53526533395\n", + "facebook_S: 0.0\n", + "search_S: 27982.390886217312\n", + "\n", + "Starting optimization for scenario: target_efficiency\n", + "Target ROAS: 0.5406 (80% of initial 0.6757)\n", + "\n", + "Optimization run (Bounded: True)\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.26\n", + "Adstocked value: 16,283.48\n", + "Saturated value: 0.0009\n", + "Final response: 506.0991\n", + "Raw spend: 16282.257947435897\n", + "After adstock: 16283.48016965812\n", + "After hill transform: 0.000936983027542304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,818.55\n", + "Adstocked value: 52,818.88\n", + "Saturated value: 0.3424\n", + "Final response: 48934.0555\n", + "Raw spend: 52818.550425\n", + "After adstock: 52818.88375833334\n", + "After hill transform: 0.3424174846991878\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,856.63\n", + "Adstocked value: 3,856.97\n", + "Saturated value: 0.0093\n", + "Final response: 626.0185\n", + "Raw spend: 3856.634472435897\n", + "After adstock: 3856.9678057692304\n", + "After hill transform: 0.0093191446334415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,099.15\n", + "Adstocked value: 5,099.32\n", + "Saturated value: 0.1474\n", + "Final response: 4125.1989\n", + "Raw spend: 5099.145299358974\n", + "After adstock: 5099.321769947209\n", + "After hill transform: 0.14742124347597124\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.26\n", + "Adstocked value: 16,283.48\n", + "Saturated value: 0.0009\n", + "Final response: 506.0991\n", + "Raw spend: 16282.257947435897\n", + "After adstock: 16283.48016965812\n", + "After hill transform: 0.000936983027542304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,818.55\n", + "Adstocked value: 52,818.88\n", + "Saturated value: 0.3424\n", + "Final response: 48934.0555\n", + "Raw spend: 52818.550425\n", + "After adstock: 52818.88375833334\n", + "After hill transform: 0.3424174846991878\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,856.63\n", + "Adstocked value: 3,856.97\n", + "Saturated value: 0.0093\n", + "Final response: 626.0185\n", + "Raw spend: 3856.634472435897\n", + "After adstock: 3856.9678057692304\n", + "After hill transform: 0.0093191446334415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,099.15\n", + "Adstocked value: 5,099.32\n", + "Saturated value: 0.1474\n", + "Final response: 4125.1989\n", + "Raw spend: 5099.145299358974\n", + "After adstock: 5099.321769947209\n", + "After hill transform: 0.14742124347597124\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.26\n", + "Adstocked value: 16,283.48\n", + "Saturated value: 0.0009\n", + "Final response: 506.0991\n", + "Raw spend: 16282.257947450798\n", + "After adstock: 16283.480169673021\n", + "After hill transform: 0.000936983027544871\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,818.55\n", + "Adstocked value: 52,818.88\n", + "Saturated value: 0.3424\n", + "Final response: 48934.0555\n", + "Raw spend: 52818.550425\n", + "After adstock: 52818.88375833334\n", + "After hill transform: 0.3424174846991878\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,856.63\n", + "Adstocked value: 3,856.97\n", + "Saturated value: 0.0093\n", + "Final response: 626.0185\n", + "Raw spend: 3856.634472435897\n", + "After adstock: 3856.9678057692304\n", + "After hill transform: 0.0093191446334415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,099.15\n", + "Adstocked value: 5,099.32\n", + "Saturated value: 0.1474\n", + "Final response: 4125.1989\n", + "Raw spend: 5099.145299358974\n", + "After adstock: 5099.321769947209\n", + "After hill transform: 0.14742124347597124\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.26\n", + "Adstocked value: 16,283.48\n", + "Saturated value: 0.0009\n", + "Final response: 506.0991\n", + "Raw spend: 16282.257947435897\n", + "After adstock: 16283.48016965812\n", + "After hill transform: 0.000936983027542304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,818.55\n", + "Adstocked value: 52,818.88\n", + "Saturated value: 0.3424\n", + "Final response: 48934.0555\n", + "Raw spend: 52818.5504250149\n", + "After adstock: 52818.88375834824\n", + "After hill transform: 0.34241748469922506\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,856.63\n", + "Adstocked value: 3,856.97\n", + "Saturated value: 0.0093\n", + "Final response: 626.0185\n", + "Raw spend: 3856.634472435897\n", + "After adstock: 3856.9678057692304\n", + "After hill transform: 0.0093191446334415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,099.15\n", + "Adstocked value: 5,099.32\n", + "Saturated value: 0.1474\n", + "Final response: 4125.1989\n", + "Raw spend: 5099.145299358974\n", + "After adstock: 5099.321769947209\n", + "After hill transform: 0.14742124347597124\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.26\n", + "Adstocked value: 16,283.48\n", + "Saturated value: 0.0009\n", + "Final response: 506.0991\n", + "Raw spend: 16282.257947435897\n", + "After adstock: 16283.48016965812\n", + "After hill transform: 0.000936983027542304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,818.55\n", + "Adstocked value: 52,818.88\n", + "Saturated value: 0.3424\n", + "Final response: 48934.0555\n", + "Raw spend: 52818.550425\n", + "After adstock: 52818.88375833334\n", + "After hill transform: 0.3424174846991878\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,856.63\n", + "Adstocked value: 3,856.97\n", + "Saturated value: 0.0093\n", + "Final response: 626.0185\n", + "Raw spend: 3856.634472450798\n", + "After adstock: 3856.9678057841315\n", + "After hill transform: 0.009319144633535401\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,099.15\n", + "Adstocked value: 5,099.32\n", + "Saturated value: 0.1474\n", + "Final response: 4125.1989\n", + "Raw spend: 5099.145299358974\n", + "After adstock: 5099.321769947209\n", + "After hill transform: 0.14742124347597124\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.26\n", + "Adstocked value: 16,283.48\n", + "Saturated value: 0.0009\n", + "Final response: 506.0991\n", + "Raw spend: 16282.257947435897\n", + "After adstock: 16283.48016965812\n", + "After hill transform: 0.000936983027542304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,818.55\n", + "Adstocked value: 52,818.88\n", + "Saturated value: 0.3424\n", + "Final response: 48934.0555\n", + "Raw spend: 52818.550425\n", + "After adstock: 52818.88375833334\n", + "After hill transform: 0.3424174846991878\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,856.63\n", + "Adstocked value: 3,856.97\n", + "Saturated value: 0.0093\n", + "Final response: 626.0185\n", + "Raw spend: 3856.634472435897\n", + "After adstock: 3856.9678057692304\n", + "After hill transform: 0.0093191446334415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,099.15\n", + "Adstocked value: 5,099.32\n", + "Saturated value: 0.1474\n", + "Final response: 4125.1989\n", + "Raw spend: 5099.145299373875\n", + "After adstock: 5099.32176996211\n", + "After hill transform: 0.14742124347699062\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.26\n", + "Adstocked value: 16,283.48\n", + "Saturated value: 0.0009\n", + "Final response: 506.0991\n", + "Raw spend: 16282.257947435897\n", + "After adstock: 16283.48016965812\n", + "After hill transform: 0.000936983027542304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,818.55\n", + "Adstocked value: 52,818.88\n", + "Saturated value: 0.3424\n", + "Final response: 48934.0555\n", + "Raw spend: 52818.550425\n", + "After adstock: 52818.88375833334\n", + "After hill transform: 0.3424174846991878\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,856.63\n", + "Adstocked value: 3,856.97\n", + "Saturated value: 0.0093\n", + "Final response: 626.0185\n", + "Raw spend: 3856.634472435897\n", + "After adstock: 3856.9678057692304\n", + "After hill transform: 0.0093191446334415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,099.15\n", + "Adstocked value: 5,099.32\n", + "Saturated value: 0.1474\n", + "Final response: 4125.1989\n", + "Raw spend: 5099.145299358974\n", + "After adstock: 5099.321769947209\n", + "After hill transform: 0.14742124347597124\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.26\n", + "Adstocked value: 16,283.48\n", + "Saturated value: 0.0009\n", + "Final response: 506.0991\n", + "Raw spend: 16282.257947435897\n", + "After adstock: 16283.48016965812\n", + "After hill transform: 0.000936983027542304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,818.55\n", + "Adstocked value: 52,818.88\n", + "Saturated value: 0.3424\n", + "Final response: 48934.0555\n", + "Raw spend: 52818.550425\n", + "After adstock: 52818.88375833334\n", + "After hill transform: 0.3424174846991878\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,856.63\n", + "Adstocked value: 3,856.97\n", + "Saturated value: 0.0093\n", + "Final response: 626.0185\n", + "Raw spend: 3856.634472435897\n", + "After adstock: 3856.9678057692304\n", + "After hill transform: 0.0093191446334415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,099.15\n", + "Adstocked value: 5,099.32\n", + "Saturated value: 0.1474\n", + "Final response: 4125.1989\n", + "Raw spend: 5099.145299358974\n", + "After adstock: 5099.321769947209\n", + "After hill transform: 0.14742124347597124\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.26\n", + "Adstocked value: 16,283.48\n", + "Saturated value: 0.0009\n", + "Final response: 506.0991\n", + "Raw spend: 16282.257947450798\n", + "After adstock: 16283.480169673021\n", + "After hill transform: 0.000936983027544871\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,818.55\n", + "Adstocked value: 52,818.88\n", + "Saturated value: 0.3424\n", + "Final response: 48934.0555\n", + "Raw spend: 52818.550425\n", + "After adstock: 52818.88375833334\n", + "After hill transform: 0.3424174846991878\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,856.63\n", + "Adstocked value: 3,856.97\n", + "Saturated value: 0.0093\n", + "Final response: 626.0185\n", + "Raw spend: 3856.634472435897\n", + "After adstock: 3856.9678057692304\n", + "After hill transform: 0.0093191446334415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,099.15\n", + "Adstocked value: 5,099.32\n", + "Saturated value: 0.1474\n", + "Final response: 4125.1989\n", + "Raw spend: 5099.145299358974\n", + "After adstock: 5099.321769947209\n", + "After hill transform: 0.14742124347597124\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.26\n", + "Adstocked value: 16,283.48\n", + "Saturated value: 0.0009\n", + "Final response: 506.0991\n", + "Raw spend: 16282.257947435897\n", + "After adstock: 16283.48016965812\n", + "After hill transform: 0.000936983027542304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,818.55\n", + "Adstocked value: 52,818.88\n", + "Saturated value: 0.3424\n", + "Final response: 48934.0555\n", + "Raw spend: 52818.5504250149\n", + "After adstock: 52818.88375834824\n", + "After hill transform: 0.34241748469922506\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,856.63\n", + "Adstocked value: 3,856.97\n", + "Saturated value: 0.0093\n", + "Final response: 626.0185\n", + "Raw spend: 3856.634472435897\n", + "After adstock: 3856.9678057692304\n", + "After hill transform: 0.0093191446334415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,099.15\n", + "Adstocked value: 5,099.32\n", + "Saturated value: 0.1474\n", + "Final response: 4125.1989\n", + "Raw spend: 5099.145299358974\n", + "After adstock: 5099.321769947209\n", + "After hill transform: 0.14742124347597124\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.26\n", + "Adstocked value: 16,283.48\n", + "Saturated value: 0.0009\n", + "Final response: 506.0991\n", + "Raw spend: 16282.257947435897\n", + "After adstock: 16283.48016965812\n", + "After hill transform: 0.000936983027542304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,818.55\n", + "Adstocked value: 52,818.88\n", + "Saturated value: 0.3424\n", + "Final response: 48934.0555\n", + "Raw spend: 52818.550425\n", + "After adstock: 52818.88375833334\n", + "After hill transform: 0.3424174846991878\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,856.63\n", + "Adstocked value: 3,856.97\n", + "Saturated value: 0.0093\n", + "Final response: 626.0185\n", + "Raw spend: 3856.634472450798\n", + "After adstock: 3856.9678057841315\n", + "After hill transform: 0.009319144633535401\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,099.15\n", + "Adstocked value: 5,099.32\n", + "Saturated value: 0.1474\n", + "Final response: 4125.1989\n", + "Raw spend: 5099.145299358974\n", + "After adstock: 5099.321769947209\n", + "After hill transform: 0.14742124347597124\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.26\n", + "Adstocked value: 16,283.48\n", + "Saturated value: 0.0009\n", + "Final response: 506.0991\n", + "Raw spend: 16282.257947435897\n", + "After adstock: 16283.48016965812\n", + "After hill transform: 0.000936983027542304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,818.55\n", + "Adstocked value: 52,818.88\n", + "Saturated value: 0.3424\n", + "Final response: 48934.0555\n", + "Raw spend: 52818.550425\n", + "After adstock: 52818.88375833334\n", + "After hill transform: 0.3424174846991878\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,856.63\n", + "Adstocked value: 3,856.97\n", + "Saturated value: 0.0093\n", + "Final response: 626.0185\n", + "Raw spend: 3856.634472435897\n", + "After adstock: 3856.9678057692304\n", + "After hill transform: 0.0093191446334415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,099.15\n", + "Adstocked value: 5,099.32\n", + "Saturated value: 0.1474\n", + "Final response: 4125.1989\n", + "Raw spend: 5099.145299373875\n", + "After adstock: 5099.32176996211\n", + "After hill transform: 0.14742124347699062\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.35\n", + "Adstocked value: 16,283.57\n", + "Saturated value: 0.0009\n", + "Final response: 506.1078\n", + "Raw spend: 16282.350720873397\n", + "After adstock: 16283.57294309562\n", + "After hill transform: 0.0009369990096623164\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,818.91\n", + "Adstocked value: 52,819.24\n", + "Saturated value: 0.3424\n", + "Final response: 48934.1832\n", + "Raw spend: 52818.907846875\n", + "After adstock: 52819.24118020834\n", + "After hill transform: 0.3424183783088596\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,857.06\n", + "Adstocked value: 3,857.39\n", + "Saturated value: 0.0093\n", + "Final response: 626.1977\n", + "Raw spend: 3857.057812279647\n", + "After adstock: 3857.3911456129804\n", + "After hill transform: 0.009321812527827282\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,101.06\n", + "Adstocked value: 5,101.24\n", + "Saturated value: 0.1476\n", + "Final response: 4128.8634\n", + "Raw spend: 5101.059361858974\n", + "After adstock: 5101.235832447209\n", + "After hill transform: 0.14755220266305663\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.35\n", + "Adstocked value: 16,283.57\n", + "Saturated value: 0.0009\n", + "Final response: 506.1078\n", + "Raw spend: 16282.350720873397\n", + "After adstock: 16283.57294309562\n", + "After hill transform: 0.0009369990096623164\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,818.91\n", + "Adstocked value: 52,819.24\n", + "Saturated value: 0.3424\n", + "Final response: 48934.1832\n", + "Raw spend: 52818.907846875\n", + "After adstock: 52819.24118020834\n", + "After hill transform: 0.3424183783088596\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,857.06\n", + "Adstocked value: 3,857.39\n", + "Saturated value: 0.0093\n", + "Final response: 626.1977\n", + "Raw spend: 3857.057812279647\n", + "After adstock: 3857.3911456129804\n", + "After hill transform: 0.009321812527827282\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,101.06\n", + "Adstocked value: 5,101.24\n", + "Saturated value: 0.1476\n", + "Final response: 4128.8634\n", + "Raw spend: 5101.059361858974\n", + "After adstock: 5101.235832447209\n", + "After hill transform: 0.14755220266305663\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.35\n", + "Adstocked value: 16,283.57\n", + "Saturated value: 0.0009\n", + "Final response: 506.1078\n", + "Raw spend: 16282.350720888298\n", + "After adstock: 16283.572943110521\n", + "After hill transform: 0.0009369990096648835\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,818.91\n", + "Adstocked value: 52,819.24\n", + "Saturated value: 0.3424\n", + "Final response: 48934.1832\n", + "Raw spend: 52818.907846875\n", + "After adstock: 52819.24118020834\n", + "After hill transform: 0.3424183783088596\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,857.06\n", + "Adstocked value: 3,857.39\n", + "Saturated value: 0.0093\n", + "Final response: 626.1977\n", + "Raw spend: 3857.057812279647\n", + "After adstock: 3857.3911456129804\n", + "After hill transform: 0.009321812527827282\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,101.06\n", + "Adstocked value: 5,101.24\n", + "Saturated value: 0.1476\n", + "Final response: 4128.8634\n", + "Raw spend: 5101.059361858974\n", + "After adstock: 5101.235832447209\n", + "After hill transform: 0.14755220266305663\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.35\n", + "Adstocked value: 16,283.57\n", + "Saturated value: 0.0009\n", + "Final response: 506.1078\n", + "Raw spend: 16282.350720873397\n", + "After adstock: 16283.57294309562\n", + "After hill transform: 0.0009369990096623164\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,818.91\n", + "Adstocked value: 52,819.24\n", + "Saturated value: 0.3424\n", + "Final response: 48934.1832\n", + "Raw spend: 52818.9078468899\n", + "After adstock: 52819.24118022324\n", + "After hill transform: 0.3424183783088968\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,857.06\n", + "Adstocked value: 3,857.39\n", + "Saturated value: 0.0093\n", + "Final response: 626.1977\n", + "Raw spend: 3857.057812279647\n", + "After adstock: 3857.3911456129804\n", + "After hill transform: 0.009321812527827282\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,101.06\n", + "Adstocked value: 5,101.24\n", + "Saturated value: 0.1476\n", + "Final response: 4128.8634\n", + "Raw spend: 5101.059361858974\n", + "After adstock: 5101.235832447209\n", + "After hill transform: 0.14755220266305663\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.35\n", + "Adstocked value: 16,283.57\n", + "Saturated value: 0.0009\n", + "Final response: 506.1078\n", + "Raw spend: 16282.350720873397\n", + "After adstock: 16283.57294309562\n", + "After hill transform: 0.0009369990096623164\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,818.91\n", + "Adstocked value: 52,819.24\n", + "Saturated value: 0.3424\n", + "Final response: 48934.1832\n", + "Raw spend: 52818.907846875\n", + "After adstock: 52819.24118020834\n", + "After hill transform: 0.3424183783088596\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,857.06\n", + "Adstocked value: 3,857.39\n", + "Saturated value: 0.0093\n", + "Final response: 626.1977\n", + "Raw spend: 3857.057812294548\n", + "After adstock: 3857.3911456278815\n", + "After hill transform: 0.009321812527921197\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,101.06\n", + "Adstocked value: 5,101.24\n", + "Saturated value: 0.1476\n", + "Final response: 4128.8634\n", + "Raw spend: 5101.059361858974\n", + "After adstock: 5101.235832447209\n", + "After hill transform: 0.14755220266305663\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.35\n", + "Adstocked value: 16,283.57\n", + "Saturated value: 0.0009\n", + "Final response: 506.1078\n", + "Raw spend: 16282.350720873397\n", + "After adstock: 16283.57294309562\n", + "After hill transform: 0.0009369990096623164\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,818.91\n", + "Adstocked value: 52,819.24\n", + "Saturated value: 0.3424\n", + "Final response: 48934.1832\n", + "Raw spend: 52818.907846875\n", + "After adstock: 52819.24118020834\n", + "After hill transform: 0.3424183783088596\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,857.06\n", + "Adstocked value: 3,857.39\n", + "Saturated value: 0.0093\n", + "Final response: 626.1977\n", + "Raw spend: 3857.057812279647\n", + "After adstock: 3857.3911456129804\n", + "After hill transform: 0.009321812527827282\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,101.06\n", + "Adstocked value: 5,101.24\n", + "Saturated value: 0.1476\n", + "Final response: 4128.8634\n", + "Raw spend: 5101.059361873875\n", + "After adstock: 5101.23583246211\n", + "After hill transform: 0.14755220266407634\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.35\n", + "Adstocked value: 16,283.57\n", + "Saturated value: 0.0009\n", + "Final response: 506.1078\n", + "Raw spend: 16282.350720873397\n", + "After adstock: 16283.57294309562\n", + "After hill transform: 0.0009369990096623164\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,818.91\n", + "Adstocked value: 52,819.24\n", + "Saturated value: 0.3424\n", + "Final response: 48934.1832\n", + "Raw spend: 52818.907846875\n", + "After adstock: 52819.24118020834\n", + "After hill transform: 0.3424183783088596\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,857.06\n", + "Adstocked value: 3,857.39\n", + "Saturated value: 0.0093\n", + "Final response: 626.1977\n", + "Raw spend: 3857.057812279647\n", + "After adstock: 3857.3911456129804\n", + "After hill transform: 0.009321812527827282\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,101.06\n", + "Adstocked value: 5,101.24\n", + "Saturated value: 0.1476\n", + "Final response: 4128.8634\n", + "Raw spend: 5101.059361858974\n", + "After adstock: 5101.235832447209\n", + "After hill transform: 0.14755220266305663\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.35\n", + "Adstocked value: 16,283.57\n", + "Saturated value: 0.0009\n", + "Final response: 506.1078\n", + "Raw spend: 16282.350720888298\n", + "After adstock: 16283.572943110521\n", + "After hill transform: 0.0009369990096648835\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,818.91\n", + "Adstocked value: 52,819.24\n", + "Saturated value: 0.3424\n", + "Final response: 48934.1832\n", + "Raw spend: 52818.907846875\n", + "After adstock: 52819.24118020834\n", + "After hill transform: 0.3424183783088596\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,857.06\n", + "Adstocked value: 3,857.39\n", + "Saturated value: 0.0093\n", + "Final response: 626.1977\n", + "Raw spend: 3857.057812279647\n", + "After adstock: 3857.3911456129804\n", + "After hill transform: 0.009321812527827282\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,101.06\n", + "Adstocked value: 5,101.24\n", + "Saturated value: 0.1476\n", + "Final response: 4128.8634\n", + "Raw spend: 5101.059361858974\n", + "After adstock: 5101.235832447209\n", + "After hill transform: 0.14755220266305663\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.35\n", + "Adstocked value: 16,283.57\n", + "Saturated value: 0.0009\n", + "Final response: 506.1078\n", + "Raw spend: 16282.350720873397\n", + "After adstock: 16283.57294309562\n", + "After hill transform: 0.0009369990096623164\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,818.91\n", + "Adstocked value: 52,819.24\n", + "Saturated value: 0.3424\n", + "Final response: 48934.1832\n", + "Raw spend: 52818.9078468899\n", + "After adstock: 52819.24118022324\n", + "After hill transform: 0.3424183783088968\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,857.06\n", + "Adstocked value: 3,857.39\n", + "Saturated value: 0.0093\n", + "Final response: 626.1977\n", + "Raw spend: 3857.057812279647\n", + "After adstock: 3857.3911456129804\n", + "After hill transform: 0.009321812527827282\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,101.06\n", + "Adstocked value: 5,101.24\n", + "Saturated value: 0.1476\n", + "Final response: 4128.8634\n", + "Raw spend: 5101.059361858974\n", + "After adstock: 5101.235832447209\n", + "After hill transform: 0.14755220266305663\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.35\n", + "Adstocked value: 16,283.57\n", + "Saturated value: 0.0009\n", + "Final response: 506.1078\n", + "Raw spend: 16282.350720873397\n", + "After adstock: 16283.57294309562\n", + "After hill transform: 0.0009369990096623164\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,818.91\n", + "Adstocked value: 52,819.24\n", + "Saturated value: 0.3424\n", + "Final response: 48934.1832\n", + "Raw spend: 52818.907846875\n", + "After adstock: 52819.24118020834\n", + "After hill transform: 0.3424183783088596\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,857.06\n", + "Adstocked value: 3,857.39\n", + "Saturated value: 0.0093\n", + "Final response: 626.1977\n", + "Raw spend: 3857.057812294548\n", + "After adstock: 3857.3911456278815\n", + "After hill transform: 0.009321812527921197\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,101.06\n", + "Adstocked value: 5,101.24\n", + "Saturated value: 0.1476\n", + "Final response: 4128.8634\n", + "Raw spend: 5101.059361858974\n", + "After adstock: 5101.235832447209\n", + "After hill transform: 0.14755220266305663\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.35\n", + "Adstocked value: 16,283.57\n", + "Saturated value: 0.0009\n", + "Final response: 506.1078\n", + "Raw spend: 16282.350720873397\n", + "After adstock: 16283.57294309562\n", + "After hill transform: 0.0009369990096623164\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,818.91\n", + "Adstocked value: 52,819.24\n", + "Saturated value: 0.3424\n", + "Final response: 48934.1832\n", + "Raw spend: 52818.907846875\n", + "After adstock: 52819.24118020834\n", + "After hill transform: 0.3424183783088596\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,857.06\n", + "Adstocked value: 3,857.39\n", + "Saturated value: 0.0093\n", + "Final response: 626.1977\n", + "Raw spend: 3857.057812279647\n", + "After adstock: 3857.3911456129804\n", + "After hill transform: 0.009321812527827282\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,101.06\n", + "Adstocked value: 5,101.24\n", + "Saturated value: 0.1476\n", + "Final response: 4128.8634\n", + "Raw spend: 5101.059361873875\n", + "After adstock: 5101.23583246211\n", + "After hill transform: 0.14755220266407634\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.81\n", + "Adstocked value: 16,284.04\n", + "Saturated value: 0.0009\n", + "Final response: 506.1509\n", + "Raw spend: 16282.814588111749\n", + "After adstock: 16284.036810333972\n", + "After hill transform: 0.0009370789229905596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,820.69\n", + "Adstocked value: 52,821.03\n", + "Saturated value: 0.3424\n", + "Final response: 48934.8217\n", + "Raw spend: 52820.694956445914\n", + "After adstock: 52821.02828977925\n", + "After hill transform: 0.3424228462837707\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,859.18\n", + "Adstocked value: 3,859.51\n", + "Saturated value: 0.0093\n", + "Final response: 627.0953\n", + "Raw spend: 3859.1769531366913\n", + "After adstock: 3859.5102864700248\n", + "After hill transform: 0.00933517435735476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,110.63\n", + "Adstocked value: 5,110.81\n", + "Saturated value: 0.1482\n", + "Final response: 4147.2152\n", + "Raw spend: 5110.634558220625\n", + "After adstock: 5110.81102880886\n", + "After hill transform: 0.14820803769309498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.81\n", + "Adstocked value: 16,284.04\n", + "Saturated value: 0.0009\n", + "Final response: 506.1509\n", + "Raw spend: 16282.814588111749\n", + "After adstock: 16284.036810333972\n", + "After hill transform: 0.0009370789229905596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,820.69\n", + "Adstocked value: 52,821.03\n", + "Saturated value: 0.3424\n", + "Final response: 48934.8217\n", + "Raw spend: 52820.694956445914\n", + "After adstock: 52821.02828977925\n", + "After hill transform: 0.3424228462837707\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,859.18\n", + "Adstocked value: 3,859.51\n", + "Saturated value: 0.0093\n", + "Final response: 627.0953\n", + "Raw spend: 3859.1769531366913\n", + "After adstock: 3859.5102864700248\n", + "After hill transform: 0.00933517435735476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,110.63\n", + "Adstocked value: 5,110.81\n", + "Saturated value: 0.1482\n", + "Final response: 4147.2152\n", + "Raw spend: 5110.634558220625\n", + "After adstock: 5110.81102880886\n", + "After hill transform: 0.14820803769309498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.81\n", + "Adstocked value: 16,284.04\n", + "Saturated value: 0.0009\n", + "Final response: 506.1509\n", + "Raw spend: 16282.81458812665\n", + "After adstock: 16284.036810348873\n", + "After hill transform: 0.0009370789229931267\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,820.69\n", + "Adstocked value: 52,821.03\n", + "Saturated value: 0.3424\n", + "Final response: 48934.8217\n", + "Raw spend: 52820.694956445914\n", + "After adstock: 52821.02828977925\n", + "After hill transform: 0.3424228462837707\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,859.18\n", + "Adstocked value: 3,859.51\n", + "Saturated value: 0.0093\n", + "Final response: 627.0953\n", + "Raw spend: 3859.1769531366913\n", + "After adstock: 3859.5102864700248\n", + "After hill transform: 0.00933517435735476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,110.63\n", + "Adstocked value: 5,110.81\n", + "Saturated value: 0.1482\n", + "Final response: 4147.2152\n", + "Raw spend: 5110.634558220625\n", + "After adstock: 5110.81102880886\n", + "After hill transform: 0.14820803769309498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.81\n", + "Adstocked value: 16,284.04\n", + "Saturated value: 0.0009\n", + "Final response: 506.1509\n", + "Raw spend: 16282.814588111749\n", + "After adstock: 16284.036810333972\n", + "After hill transform: 0.0009370789229905596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,820.69\n", + "Adstocked value: 52,821.03\n", + "Saturated value: 0.3424\n", + "Final response: 48934.8217\n", + "Raw spend: 52820.694956460815\n", + "After adstock: 52821.02828979415\n", + "After hill transform: 0.342422846283808\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,859.18\n", + "Adstocked value: 3,859.51\n", + "Saturated value: 0.0093\n", + "Final response: 627.0953\n", + "Raw spend: 3859.1769531366913\n", + "After adstock: 3859.5102864700248\n", + "After hill transform: 0.00933517435735476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,110.63\n", + "Adstocked value: 5,110.81\n", + "Saturated value: 0.1482\n", + "Final response: 4147.2152\n", + "Raw spend: 5110.634558220625\n", + "After adstock: 5110.81102880886\n", + "After hill transform: 0.14820803769309498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.81\n", + "Adstocked value: 16,284.04\n", + "Saturated value: 0.0009\n", + "Final response: 506.1509\n", + "Raw spend: 16282.814588111749\n", + "After adstock: 16284.036810333972\n", + "After hill transform: 0.0009370789229905596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,820.69\n", + "Adstocked value: 52,821.03\n", + "Saturated value: 0.3424\n", + "Final response: 48934.8217\n", + "Raw spend: 52820.694956445914\n", + "After adstock: 52821.02828977925\n", + "After hill transform: 0.3424228462837707\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,859.18\n", + "Adstocked value: 3,859.51\n", + "Saturated value: 0.0093\n", + "Final response: 627.0953\n", + "Raw spend: 3859.1769531515924\n", + "After adstock: 3859.510286484926\n", + "After hill transform: 0.009335174357448756\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,110.63\n", + "Adstocked value: 5,110.81\n", + "Saturated value: 0.1482\n", + "Final response: 4147.2152\n", + "Raw spend: 5110.634558220625\n", + "After adstock: 5110.81102880886\n", + "After hill transform: 0.14820803769309498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.81\n", + "Adstocked value: 16,284.04\n", + "Saturated value: 0.0009\n", + "Final response: 506.1509\n", + "Raw spend: 16282.814588111749\n", + "After adstock: 16284.036810333972\n", + "After hill transform: 0.0009370789229905596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,820.69\n", + "Adstocked value: 52,821.03\n", + "Saturated value: 0.3424\n", + "Final response: 48934.8217\n", + "Raw spend: 52820.694956445914\n", + "After adstock: 52821.02828977925\n", + "After hill transform: 0.3424228462837707\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,859.18\n", + "Adstocked value: 3,859.51\n", + "Saturated value: 0.0093\n", + "Final response: 627.0953\n", + "Raw spend: 3859.1769531366913\n", + "After adstock: 3859.5102864700248\n", + "After hill transform: 0.00933517435735476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,110.63\n", + "Adstocked value: 5,110.81\n", + "Saturated value: 0.1482\n", + "Final response: 4147.2152\n", + "Raw spend: 5110.634558235526\n", + "After adstock: 5110.811028823761\n", + "After hill transform: 0.14820803769411656\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.81\n", + "Adstocked value: 16,284.04\n", + "Saturated value: 0.0009\n", + "Final response: 506.1509\n", + "Raw spend: 16282.814588111749\n", + "After adstock: 16284.036810333972\n", + "After hill transform: 0.0009370789229905596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,820.69\n", + "Adstocked value: 52,821.03\n", + "Saturated value: 0.3424\n", + "Final response: 48934.8217\n", + "Raw spend: 52820.694956445914\n", + "After adstock: 52821.02828977925\n", + "After hill transform: 0.3424228462837707\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,859.18\n", + "Adstocked value: 3,859.51\n", + "Saturated value: 0.0093\n", + "Final response: 627.0953\n", + "Raw spend: 3859.1769531366913\n", + "After adstock: 3859.5102864700248\n", + "After hill transform: 0.00933517435735476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,110.63\n", + "Adstocked value: 5,110.81\n", + "Saturated value: 0.1482\n", + "Final response: 4147.2152\n", + "Raw spend: 5110.634558220625\n", + "After adstock: 5110.81102880886\n", + "After hill transform: 0.14820803769309498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.81\n", + "Adstocked value: 16,284.04\n", + "Saturated value: 0.0009\n", + "Final response: 506.1509\n", + "Raw spend: 16282.81458812665\n", + "After adstock: 16284.036810348873\n", + "After hill transform: 0.0009370789229931267\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,820.69\n", + "Adstocked value: 52,821.03\n", + "Saturated value: 0.3424\n", + "Final response: 48934.8217\n", + "Raw spend: 52820.694956445914\n", + "After adstock: 52821.02828977925\n", + "After hill transform: 0.3424228462837707\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,859.18\n", + "Adstocked value: 3,859.51\n", + "Saturated value: 0.0093\n", + "Final response: 627.0953\n", + "Raw spend: 3859.1769531366913\n", + "After adstock: 3859.5102864700248\n", + "After hill transform: 0.00933517435735476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,110.63\n", + "Adstocked value: 5,110.81\n", + "Saturated value: 0.1482\n", + "Final response: 4147.2152\n", + "Raw spend: 5110.634558220625\n", + "After adstock: 5110.81102880886\n", + "After hill transform: 0.14820803769309498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.81\n", + "Adstocked value: 16,284.04\n", + "Saturated value: 0.0009\n", + "Final response: 506.1509\n", + "Raw spend: 16282.814588111749\n", + "After adstock: 16284.036810333972\n", + "After hill transform: 0.0009370789229905596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,820.69\n", + "Adstocked value: 52,821.03\n", + "Saturated value: 0.3424\n", + "Final response: 48934.8217\n", + "Raw spend: 52820.694956460815\n", + "After adstock: 52821.02828979415\n", + "After hill transform: 0.342422846283808\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,859.18\n", + "Adstocked value: 3,859.51\n", + "Saturated value: 0.0093\n", + "Final response: 627.0953\n", + "Raw spend: 3859.1769531366913\n", + "After adstock: 3859.5102864700248\n", + "After hill transform: 0.00933517435735476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,110.63\n", + "Adstocked value: 5,110.81\n", + "Saturated value: 0.1482\n", + "Final response: 4147.2152\n", + "Raw spend: 5110.634558220625\n", + "After adstock: 5110.81102880886\n", + "After hill transform: 0.14820803769309498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.81\n", + "Adstocked value: 16,284.04\n", + "Saturated value: 0.0009\n", + "Final response: 506.1509\n", + "Raw spend: 16282.814588111749\n", + "After adstock: 16284.036810333972\n", + "After hill transform: 0.0009370789229905596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,820.69\n", + "Adstocked value: 52,821.03\n", + "Saturated value: 0.3424\n", + "Final response: 48934.8217\n", + "Raw spend: 52820.694956445914\n", + "After adstock: 52821.02828977925\n", + "After hill transform: 0.3424228462837707\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,859.18\n", + "Adstocked value: 3,859.51\n", + "Saturated value: 0.0093\n", + "Final response: 627.0953\n", + "Raw spend: 3859.1769531515924\n", + "After adstock: 3859.510286484926\n", + "After hill transform: 0.009335174357448756\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,110.63\n", + "Adstocked value: 5,110.81\n", + "Saturated value: 0.1482\n", + "Final response: 4147.2152\n", + "Raw spend: 5110.634558220625\n", + "After adstock: 5110.81102880886\n", + "After hill transform: 0.14820803769309498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.81\n", + "Adstocked value: 16,284.04\n", + "Saturated value: 0.0009\n", + "Final response: 506.1509\n", + "Raw spend: 16282.814588111749\n", + "After adstock: 16284.036810333972\n", + "After hill transform: 0.0009370789229905596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,820.69\n", + "Adstocked value: 52,821.03\n", + "Saturated value: 0.3424\n", + "Final response: 48934.8217\n", + "Raw spend: 52820.694956445914\n", + "After adstock: 52821.02828977925\n", + "After hill transform: 0.3424228462837707\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,859.18\n", + "Adstocked value: 3,859.51\n", + "Saturated value: 0.0093\n", + "Final response: 627.0953\n", + "Raw spend: 3859.1769531366913\n", + "After adstock: 3859.5102864700248\n", + "After hill transform: 0.00933517435735476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,110.63\n", + "Adstocked value: 5,110.81\n", + "Saturated value: 0.1482\n", + "Final response: 4147.2152\n", + "Raw spend: 5110.634558235526\n", + "After adstock: 5110.811028823761\n", + "After hill transform: 0.14820803769411656\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,285.14\n", + "Adstocked value: 16,286.36\n", + "Saturated value: 0.0009\n", + "Final response: 506.3671\n", + "Raw spend: 16285.137054813664\n", + "After adstock: 16286.359277035886\n", + "After hill transform: 0.0009374790971022652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,829.65\n", + "Adstocked value: 52,829.98\n", + "Saturated value: 0.3424\n", + "Final response: 48938.0192\n", + "Raw spend: 52829.64500640902\n", + "After adstock: 52829.97833974235\n", + "After hill transform: 0.3424452205614944\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,869.79\n", + "Adstocked value: 3,870.12\n", + "Saturated value: 0.0094\n", + "Final response: 631.6011\n", + "Raw spend: 3869.7869589108245\n", + "After adstock: 3870.120292244158\n", + "After hill transform: 0.00940224850385368\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,158.59\n", + "Adstocked value: 5,158.77\n", + "Saturated value: 0.1515\n", + "Final response: 4239.6217\n", + "Raw spend: 5158.592250193625\n", + "After adstock: 5158.76872078186\n", + "After hill transform: 0.15151034660585577\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,285.14\n", + "Adstocked value: 16,286.36\n", + "Saturated value: 0.0009\n", + "Final response: 506.3671\n", + "Raw spend: 16285.137054813664\n", + "After adstock: 16286.359277035886\n", + "After hill transform: 0.0009374790971022652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,829.65\n", + "Adstocked value: 52,829.98\n", + "Saturated value: 0.3424\n", + "Final response: 48938.0192\n", + "Raw spend: 52829.64500640902\n", + "After adstock: 52829.97833974235\n", + "After hill transform: 0.3424452205614944\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,869.79\n", + "Adstocked value: 3,870.12\n", + "Saturated value: 0.0094\n", + "Final response: 631.6011\n", + "Raw spend: 3869.7869589108245\n", + "After adstock: 3870.120292244158\n", + "After hill transform: 0.00940224850385368\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,158.59\n", + "Adstocked value: 5,158.77\n", + "Saturated value: 0.1515\n", + "Final response: 4239.6217\n", + "Raw spend: 5158.592250193625\n", + "After adstock: 5158.76872078186\n", + "After hill transform: 0.15151034660585577\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,285.14\n", + "Adstocked value: 16,286.36\n", + "Saturated value: 0.0009\n", + "Final response: 506.3671\n", + "Raw spend: 16285.137054828565\n", + "After adstock: 16286.359277050788\n", + "After hill transform: 0.0009374790971048331\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,829.65\n", + "Adstocked value: 52,829.98\n", + "Saturated value: 0.3424\n", + "Final response: 48938.0192\n", + "Raw spend: 52829.64500640902\n", + "After adstock: 52829.97833974235\n", + "After hill transform: 0.3424452205614944\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,869.79\n", + "Adstocked value: 3,870.12\n", + "Saturated value: 0.0094\n", + "Final response: 631.6011\n", + "Raw spend: 3869.7869589108245\n", + "After adstock: 3870.120292244158\n", + "After hill transform: 0.00940224850385368\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,158.59\n", + "Adstocked value: 5,158.77\n", + "Saturated value: 0.1515\n", + "Final response: 4239.6217\n", + "Raw spend: 5158.592250193625\n", + "After adstock: 5158.76872078186\n", + "After hill transform: 0.15151034660585577\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,285.14\n", + "Adstocked value: 16,286.36\n", + "Saturated value: 0.0009\n", + "Final response: 506.3671\n", + "Raw spend: 16285.137054813664\n", + "After adstock: 16286.359277035886\n", + "After hill transform: 0.0009374790971022652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,829.65\n", + "Adstocked value: 52,829.98\n", + "Saturated value: 0.3424\n", + "Final response: 48938.0192\n", + "Raw spend: 52829.64500642392\n", + "After adstock: 52829.978339757254\n", + "After hill transform: 0.3424452205615316\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,869.79\n", + "Adstocked value: 3,870.12\n", + "Saturated value: 0.0094\n", + "Final response: 631.6011\n", + "Raw spend: 3869.7869589108245\n", + "After adstock: 3870.120292244158\n", + "After hill transform: 0.00940224850385368\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,158.59\n", + "Adstocked value: 5,158.77\n", + "Saturated value: 0.1515\n", + "Final response: 4239.6217\n", + "Raw spend: 5158.592250193625\n", + "After adstock: 5158.76872078186\n", + "After hill transform: 0.15151034660585577\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,285.14\n", + "Adstocked value: 16,286.36\n", + "Saturated value: 0.0009\n", + "Final response: 506.3671\n", + "Raw spend: 16285.137054813664\n", + "After adstock: 16286.359277035886\n", + "After hill transform: 0.0009374790971022652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,829.65\n", + "Adstocked value: 52,829.98\n", + "Saturated value: 0.3424\n", + "Final response: 48938.0192\n", + "Raw spend: 52829.64500640902\n", + "After adstock: 52829.97833974235\n", + "After hill transform: 0.3424452205614944\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,869.79\n", + "Adstocked value: 3,870.12\n", + "Saturated value: 0.0094\n", + "Final response: 631.6011\n", + "Raw spend: 3869.7869589257257\n", + "After adstock: 3870.120292259059\n", + "After hill transform: 0.009402248503948088\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,158.59\n", + "Adstocked value: 5,158.77\n", + "Saturated value: 0.1515\n", + "Final response: 4239.6217\n", + "Raw spend: 5158.592250193625\n", + "After adstock: 5158.76872078186\n", + "After hill transform: 0.15151034660585577\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,285.14\n", + "Adstocked value: 16,286.36\n", + "Saturated value: 0.0009\n", + "Final response: 506.3671\n", + "Raw spend: 16285.137054813664\n", + "After adstock: 16286.359277035886\n", + "After hill transform: 0.0009374790971022652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,829.65\n", + "Adstocked value: 52,829.98\n", + "Saturated value: 0.3424\n", + "Final response: 48938.0192\n", + "Raw spend: 52829.64500640902\n", + "After adstock: 52829.97833974235\n", + "After hill transform: 0.3424452205614944\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,869.79\n", + "Adstocked value: 3,870.12\n", + "Saturated value: 0.0094\n", + "Final response: 631.6011\n", + "Raw spend: 3869.7869589108245\n", + "After adstock: 3870.120292244158\n", + "After hill transform: 0.00940224850385368\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,158.59\n", + "Adstocked value: 5,158.77\n", + "Saturated value: 0.1515\n", + "Final response: 4239.6217\n", + "Raw spend: 5158.592250208526\n", + "After adstock: 5158.768720796761\n", + "After hill transform: 0.15151034660688634\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,285.14\n", + "Adstocked value: 16,286.36\n", + "Saturated value: 0.0009\n", + "Final response: 506.3671\n", + "Raw spend: 16285.137054813664\n", + "After adstock: 16286.359277035886\n", + "After hill transform: 0.0009374790971022652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,829.65\n", + "Adstocked value: 52,829.98\n", + "Saturated value: 0.3424\n", + "Final response: 48938.0192\n", + "Raw spend: 52829.64500640902\n", + "After adstock: 52829.97833974235\n", + "After hill transform: 0.3424452205614944\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,869.79\n", + "Adstocked value: 3,870.12\n", + "Saturated value: 0.0094\n", + "Final response: 631.6011\n", + "Raw spend: 3869.7869589108245\n", + "After adstock: 3870.120292244158\n", + "After hill transform: 0.00940224850385368\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,158.59\n", + "Adstocked value: 5,158.77\n", + "Saturated value: 0.1515\n", + "Final response: 4239.6217\n", + "Raw spend: 5158.592250193625\n", + "After adstock: 5158.76872078186\n", + "After hill transform: 0.15151034660585577\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,285.14\n", + "Adstocked value: 16,286.36\n", + "Saturated value: 0.0009\n", + "Final response: 506.3671\n", + "Raw spend: 16285.137054828565\n", + "After adstock: 16286.359277050788\n", + "After hill transform: 0.0009374790971048331\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,829.65\n", + "Adstocked value: 52,829.98\n", + "Saturated value: 0.3424\n", + "Final response: 48938.0192\n", + "Raw spend: 52829.64500640902\n", + "After adstock: 52829.97833974235\n", + "After hill transform: 0.3424452205614944\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,869.79\n", + "Adstocked value: 3,870.12\n", + "Saturated value: 0.0094\n", + "Final response: 631.6011\n", + "Raw spend: 3869.7869589108245\n", + "After adstock: 3870.120292244158\n", + "After hill transform: 0.00940224850385368\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,158.59\n", + "Adstocked value: 5,158.77\n", + "Saturated value: 0.1515\n", + "Final response: 4239.6217\n", + "Raw spend: 5158.592250193625\n", + "After adstock: 5158.76872078186\n", + "After hill transform: 0.15151034660585577\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,285.14\n", + "Adstocked value: 16,286.36\n", + "Saturated value: 0.0009\n", + "Final response: 506.3671\n", + "Raw spend: 16285.137054813664\n", + "After adstock: 16286.359277035886\n", + "After hill transform: 0.0009374790971022652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,829.65\n", + "Adstocked value: 52,829.98\n", + "Saturated value: 0.3424\n", + "Final response: 48938.0192\n", + "Raw spend: 52829.64500642392\n", + "After adstock: 52829.978339757254\n", + "After hill transform: 0.3424452205615316\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,869.79\n", + "Adstocked value: 3,870.12\n", + "Saturated value: 0.0094\n", + "Final response: 631.6011\n", + "Raw spend: 3869.7869589108245\n", + "After adstock: 3870.120292244158\n", + "After hill transform: 0.00940224850385368\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,158.59\n", + "Adstocked value: 5,158.77\n", + "Saturated value: 0.1515\n", + "Final response: 4239.6217\n", + "Raw spend: 5158.592250193625\n", + "After adstock: 5158.76872078186\n", + "After hill transform: 0.15151034660585577\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,285.14\n", + "Adstocked value: 16,286.36\n", + "Saturated value: 0.0009\n", + "Final response: 506.3671\n", + "Raw spend: 16285.137054813664\n", + "After adstock: 16286.359277035886\n", + "After hill transform: 0.0009374790971022652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,829.65\n", + "Adstocked value: 52,829.98\n", + "Saturated value: 0.3424\n", + "Final response: 48938.0192\n", + "Raw spend: 52829.64500640902\n", + "After adstock: 52829.97833974235\n", + "After hill transform: 0.3424452205614944\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,869.79\n", + "Adstocked value: 3,870.12\n", + "Saturated value: 0.0094\n", + "Final response: 631.6011\n", + "Raw spend: 3869.7869589257257\n", + "After adstock: 3870.120292259059\n", + "After hill transform: 0.009402248503948088\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,158.59\n", + "Adstocked value: 5,158.77\n", + "Saturated value: 0.1515\n", + "Final response: 4239.6217\n", + "Raw spend: 5158.592250193625\n", + "After adstock: 5158.76872078186\n", + "After hill transform: 0.15151034660585577\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,285.14\n", + "Adstocked value: 16,286.36\n", + "Saturated value: 0.0009\n", + "Final response: 506.3671\n", + "Raw spend: 16285.137054813664\n", + "After adstock: 16286.359277035886\n", + "After hill transform: 0.0009374790971022652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,829.65\n", + "Adstocked value: 52,829.98\n", + "Saturated value: 0.3424\n", + "Final response: 48938.0192\n", + "Raw spend: 52829.64500640902\n", + "After adstock: 52829.97833974235\n", + "After hill transform: 0.3424452205614944\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,869.79\n", + "Adstocked value: 3,870.12\n", + "Saturated value: 0.0094\n", + "Final response: 631.6011\n", + "Raw spend: 3869.7869589108245\n", + "After adstock: 3870.120292244158\n", + "After hill transform: 0.00940224850385368\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,158.59\n", + "Adstocked value: 5,158.77\n", + "Saturated value: 0.1515\n", + "Final response: 4239.6217\n", + "Raw spend: 5158.592250208526\n", + "After adstock: 5158.768720796761\n", + "After hill transform: 0.15151034660688634\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,296.84\n", + "Adstocked value: 16,298.06\n", + "Saturated value: 0.0009\n", + "Final response: 507.4571\n", + "Raw spend: 16296.83907981658\n", + "After adstock: 16298.061302038803\n", + "After hill transform: 0.0009394971510612167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,874.73\n", + "Adstocked value: 52,875.07\n", + "Saturated value: 0.3426\n", + "Final response: 48954.1206\n", + "Raw spend: 52874.73355885275\n", + "After adstock: 52875.066892186085\n", + "After hill transform: 0.3425578907009958\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,923.26\n", + "Adstocked value: 3,923.59\n", + "Saturated value: 0.0097\n", + "Final response: 654.6067\n", + "Raw spend: 3923.256501911811\n", + "After adstock: 3923.5898352451445\n", + "After hill transform: 0.009744719157250966\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,400.32\n", + "Adstocked value: 5,400.49\n", + "Saturated value: 0.1686\n", + "Final response: 4717.3128\n", + "Raw spend: 5400.315689087214\n", + "After adstock: 5400.492159675449\n", + "After hill transform: 0.1685814765847527\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,296.84\n", + "Adstocked value: 16,298.06\n", + "Saturated value: 0.0009\n", + "Final response: 507.4571\n", + "Raw spend: 16296.83907981658\n", + "After adstock: 16298.061302038803\n", + "After hill transform: 0.0009394971510612167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,874.73\n", + "Adstocked value: 52,875.07\n", + "Saturated value: 0.3426\n", + "Final response: 48954.1206\n", + "Raw spend: 52874.73355885275\n", + "After adstock: 52875.066892186085\n", + "After hill transform: 0.3425578907009958\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,923.26\n", + "Adstocked value: 3,923.59\n", + "Saturated value: 0.0097\n", + "Final response: 654.6067\n", + "Raw spend: 3923.256501911811\n", + "After adstock: 3923.5898352451445\n", + "After hill transform: 0.009744719157250966\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,400.32\n", + "Adstocked value: 5,400.49\n", + "Saturated value: 0.1686\n", + "Final response: 4717.3128\n", + "Raw spend: 5400.315689087214\n", + "After adstock: 5400.492159675449\n", + "After hill transform: 0.1685814765847527\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,296.84\n", + "Adstocked value: 16,298.06\n", + "Saturated value: 0.0009\n", + "Final response: 507.4571\n", + "Raw spend: 16296.839079831481\n", + "After adstock: 16298.061302053704\n", + "After hill transform: 0.0009394971510637883\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,874.73\n", + "Adstocked value: 52,875.07\n", + "Saturated value: 0.3426\n", + "Final response: 48954.1206\n", + "Raw spend: 52874.73355885275\n", + "After adstock: 52875.066892186085\n", + "After hill transform: 0.3425578907009958\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,923.26\n", + "Adstocked value: 3,923.59\n", + "Saturated value: 0.0097\n", + "Final response: 654.6067\n", + "Raw spend: 3923.256501911811\n", + "After adstock: 3923.5898352451445\n", + "After hill transform: 0.009744719157250966\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,400.32\n", + "Adstocked value: 5,400.49\n", + "Saturated value: 0.1686\n", + "Final response: 4717.3128\n", + "Raw spend: 5400.315689087214\n", + "After adstock: 5400.492159675449\n", + "After hill transform: 0.1685814765847527\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,296.84\n", + "Adstocked value: 16,298.06\n", + "Saturated value: 0.0009\n", + "Final response: 507.4571\n", + "Raw spend: 16296.83907981658\n", + "After adstock: 16298.061302038803\n", + "After hill transform: 0.0009394971510612167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,874.73\n", + "Adstocked value: 52,875.07\n", + "Saturated value: 0.3426\n", + "Final response: 48954.1206\n", + "Raw spend: 52874.73355886765\n", + "After adstock: 52875.066892200986\n", + "After hill transform: 0.34255789070103304\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,923.26\n", + "Adstocked value: 3,923.59\n", + "Saturated value: 0.0097\n", + "Final response: 654.6067\n", + "Raw spend: 3923.256501911811\n", + "After adstock: 3923.5898352451445\n", + "After hill transform: 0.009744719157250966\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,400.32\n", + "Adstocked value: 5,400.49\n", + "Saturated value: 0.1686\n", + "Final response: 4717.3128\n", + "Raw spend: 5400.315689087214\n", + "After adstock: 5400.492159675449\n", + "After hill transform: 0.1685814765847527\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,296.84\n", + "Adstocked value: 16,298.06\n", + "Saturated value: 0.0009\n", + "Final response: 507.4571\n", + "Raw spend: 16296.83907981658\n", + "After adstock: 16298.061302038803\n", + "After hill transform: 0.0009394971510612167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,874.73\n", + "Adstocked value: 52,875.07\n", + "Saturated value: 0.3426\n", + "Final response: 48954.1206\n", + "Raw spend: 52874.73355885275\n", + "After adstock: 52875.066892186085\n", + "After hill transform: 0.3425578907009958\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,923.26\n", + "Adstocked value: 3,923.59\n", + "Saturated value: 0.0097\n", + "Final response: 654.6067\n", + "Raw spend: 3923.256501926712\n", + "After adstock: 3923.5898352600457\n", + "After hill transform: 0.009744719157347445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,400.32\n", + "Adstocked value: 5,400.49\n", + "Saturated value: 0.1686\n", + "Final response: 4717.3128\n", + "Raw spend: 5400.315689087214\n", + "After adstock: 5400.492159675449\n", + "After hill transform: 0.1685814765847527\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,296.84\n", + "Adstocked value: 16,298.06\n", + "Saturated value: 0.0009\n", + "Final response: 507.4571\n", + "Raw spend: 16296.83907981658\n", + "After adstock: 16298.061302038803\n", + "After hill transform: 0.0009394971510612167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,874.73\n", + "Adstocked value: 52,875.07\n", + "Saturated value: 0.3426\n", + "Final response: 48954.1206\n", + "Raw spend: 52874.73355885275\n", + "After adstock: 52875.066892186085\n", + "After hill transform: 0.3425578907009958\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,923.26\n", + "Adstocked value: 3,923.59\n", + "Saturated value: 0.0097\n", + "Final response: 654.6067\n", + "Raw spend: 3923.256501911811\n", + "After adstock: 3923.5898352451445\n", + "After hill transform: 0.009744719157250966\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,400.32\n", + "Adstocked value: 5,400.49\n", + "Saturated value: 0.1686\n", + "Final response: 4717.3128\n", + "Raw spend: 5400.315689102115\n", + "After adstock: 5400.4921596903505\n", + "After hill transform: 0.168581476585826\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,296.84\n", + "Adstocked value: 16,298.06\n", + "Saturated value: 0.0009\n", + "Final response: 507.4571\n", + "Raw spend: 16296.83907981658\n", + "After adstock: 16298.061302038803\n", + "After hill transform: 0.0009394971510612167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,874.73\n", + "Adstocked value: 52,875.07\n", + "Saturated value: 0.3426\n", + "Final response: 48954.1206\n", + "Raw spend: 52874.73355885275\n", + "After adstock: 52875.066892186085\n", + "After hill transform: 0.3425578907009958\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,923.26\n", + "Adstocked value: 3,923.59\n", + "Saturated value: 0.0097\n", + "Final response: 654.6067\n", + "Raw spend: 3923.256501911811\n", + "After adstock: 3923.5898352451445\n", + "After hill transform: 0.009744719157250966\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,400.32\n", + "Adstocked value: 5,400.49\n", + "Saturated value: 0.1686\n", + "Final response: 4717.3128\n", + "Raw spend: 5400.315689087214\n", + "After adstock: 5400.492159675449\n", + "After hill transform: 0.1685814765847527\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,296.84\n", + "Adstocked value: 16,298.06\n", + "Saturated value: 0.0009\n", + "Final response: 507.4571\n", + "Raw spend: 16296.839079831481\n", + "After adstock: 16298.061302053704\n", + "After hill transform: 0.0009394971510637883\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,874.73\n", + "Adstocked value: 52,875.07\n", + "Saturated value: 0.3426\n", + "Final response: 48954.1206\n", + "Raw spend: 52874.73355885275\n", + "After adstock: 52875.066892186085\n", + "After hill transform: 0.3425578907009958\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,923.26\n", + "Adstocked value: 3,923.59\n", + "Saturated value: 0.0097\n", + "Final response: 654.6067\n", + "Raw spend: 3923.256501911811\n", + "After adstock: 3923.5898352451445\n", + "After hill transform: 0.009744719157250966\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,400.32\n", + "Adstocked value: 5,400.49\n", + "Saturated value: 0.1686\n", + "Final response: 4717.3128\n", + "Raw spend: 5400.315689087214\n", + "After adstock: 5400.492159675449\n", + "After hill transform: 0.1685814765847527\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,296.84\n", + "Adstocked value: 16,298.06\n", + "Saturated value: 0.0009\n", + "Final response: 507.4571\n", + "Raw spend: 16296.83907981658\n", + "After adstock: 16298.061302038803\n", + "After hill transform: 0.0009394971510612167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,874.73\n", + "Adstocked value: 52,875.07\n", + "Saturated value: 0.3426\n", + "Final response: 48954.1206\n", + "Raw spend: 52874.73355886765\n", + "After adstock: 52875.066892200986\n", + "After hill transform: 0.34255789070103304\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,923.26\n", + "Adstocked value: 3,923.59\n", + "Saturated value: 0.0097\n", + "Final response: 654.6067\n", + "Raw spend: 3923.256501911811\n", + "After adstock: 3923.5898352451445\n", + "After hill transform: 0.009744719157250966\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,400.32\n", + "Adstocked value: 5,400.49\n", + "Saturated value: 0.1686\n", + "Final response: 4717.3128\n", + "Raw spend: 5400.315689087214\n", + "After adstock: 5400.492159675449\n", + "After hill transform: 0.1685814765847527\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,296.84\n", + "Adstocked value: 16,298.06\n", + "Saturated value: 0.0009\n", + "Final response: 507.4571\n", + "Raw spend: 16296.83907981658\n", + "After adstock: 16298.061302038803\n", + "After hill transform: 0.0009394971510612167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,874.73\n", + "Adstocked value: 52,875.07\n", + "Saturated value: 0.3426\n", + "Final response: 48954.1206\n", + "Raw spend: 52874.73355885275\n", + "After adstock: 52875.066892186085\n", + "After hill transform: 0.3425578907009958\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,923.26\n", + "Adstocked value: 3,923.59\n", + "Saturated value: 0.0097\n", + "Final response: 654.6067\n", + "Raw spend: 3923.256501926712\n", + "After adstock: 3923.5898352600457\n", + "After hill transform: 0.009744719157347445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,400.32\n", + "Adstocked value: 5,400.49\n", + "Saturated value: 0.1686\n", + "Final response: 4717.3128\n", + "Raw spend: 5400.315689087214\n", + "After adstock: 5400.492159675449\n", + "After hill transform: 0.1685814765847527\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,296.84\n", + "Adstocked value: 16,298.06\n", + "Saturated value: 0.0009\n", + "Final response: 507.4571\n", + "Raw spend: 16296.83907981658\n", + "After adstock: 16298.061302038803\n", + "After hill transform: 0.0009394971510612167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,874.73\n", + "Adstocked value: 52,875.07\n", + "Saturated value: 0.3426\n", + "Final response: 48954.1206\n", + "Raw spend: 52874.73355885275\n", + "After adstock: 52875.066892186085\n", + "After hill transform: 0.3425578907009958\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,923.26\n", + "Adstocked value: 3,923.59\n", + "Saturated value: 0.0097\n", + "Final response: 654.6067\n", + "Raw spend: 3923.256501911811\n", + "After adstock: 3923.5898352451445\n", + "After hill transform: 0.009744719157250966\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,400.32\n", + "Adstocked value: 5,400.49\n", + "Saturated value: 0.1686\n", + "Final response: 4717.3128\n", + "Raw spend: 5400.315689102115\n", + "After adstock: 5400.4921596903505\n", + "After hill transform: 0.168581476585826\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,357.64\n", + "Adstocked value: 16,358.86\n", + "Saturated value: 0.0010\n", + "Final response: 513.1453\n", + "Raw spend: 16357.635370745273\n", + "After adstock: 16358.857592967495\n", + "After hill transform: 0.0009500281848186065\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 53,108.98\n", + "Adstocked value: 53,109.31\n", + "Saturated value: 0.3431\n", + "Final response: 49037.5912\n", + "Raw spend: 53108.9782797269\n", + "After adstock: 53109.311613060236\n", + "After hill transform: 0.34314197853954553\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,201.08\n", + "Adstocked value: 4,201.42\n", + "Saturated value: 0.0116\n", + "Final response: 782.2848\n", + "Raw spend: 4201.082714186347\n", + "After adstock: 4201.41604751968\n", + "After hill transform: 0.011645382351513458\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,656.51\n", + "Adstocked value: 6,656.68\n", + "Saturated value: 0.2659\n", + "Final response: 7441.7496\n", + "Raw spend: 6656.505905452905\n", + "After adstock: 6656.68237604114\n", + "After hill transform: 0.2659440227990612\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,357.64\n", + "Adstocked value: 16,358.86\n", + "Saturated value: 0.0010\n", + "Final response: 513.1453\n", + "Raw spend: 16357.635370745273\n", + "After adstock: 16358.857592967495\n", + "After hill transform: 0.0009500281848186065\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 53,108.98\n", + "Adstocked value: 53,109.31\n", + "Saturated value: 0.3431\n", + "Final response: 49037.5912\n", + "Raw spend: 53108.9782797269\n", + "After adstock: 53109.311613060236\n", + "After hill transform: 0.34314197853954553\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,201.08\n", + "Adstocked value: 4,201.42\n", + "Saturated value: 0.0116\n", + "Final response: 782.2848\n", + "Raw spend: 4201.082714186347\n", + "After adstock: 4201.41604751968\n", + "After hill transform: 0.011645382351513458\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,656.51\n", + "Adstocked value: 6,656.68\n", + "Saturated value: 0.2659\n", + "Final response: 7441.7496\n", + "Raw spend: 6656.505905452905\n", + "After adstock: 6656.68237604114\n", + "After hill transform: 0.2659440227990612\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,357.64\n", + "Adstocked value: 16,358.86\n", + "Saturated value: 0.0010\n", + "Final response: 513.1453\n", + "Raw spend: 16357.635370760174\n", + "After adstock: 16358.857592982396\n", + "After hill transform: 0.0009500281848211972\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 53,108.98\n", + "Adstocked value: 53,109.31\n", + "Saturated value: 0.3431\n", + "Final response: 49037.5912\n", + "Raw spend: 53108.9782797269\n", + "After adstock: 53109.311613060236\n", + "After hill transform: 0.34314197853954553\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,201.08\n", + "Adstocked value: 4,201.42\n", + "Saturated value: 0.0116\n", + "Final response: 782.2848\n", + "Raw spend: 4201.082714186347\n", + "After adstock: 4201.41604751968\n", + "After hill transform: 0.011645382351513458\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,656.51\n", + "Adstocked value: 6,656.68\n", + "Saturated value: 0.2659\n", + "Final response: 7441.7496\n", + "Raw spend: 6656.505905452905\n", + "After adstock: 6656.68237604114\n", + "After hill transform: 0.2659440227990612\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,357.64\n", + "Adstocked value: 16,358.86\n", + "Saturated value: 0.0010\n", + "Final response: 513.1453\n", + "Raw spend: 16357.635370745273\n", + "After adstock: 16358.857592967495\n", + "After hill transform: 0.0009500281848186065\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 53,108.98\n", + "Adstocked value: 53,109.31\n", + "Saturated value: 0.3431\n", + "Final response: 49037.5912\n", + "Raw spend: 53108.9782797418\n", + "After adstock: 53109.31161307514\n", + "After hill transform: 0.34314197853958256\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,201.08\n", + "Adstocked value: 4,201.42\n", + "Saturated value: 0.0116\n", + "Final response: 782.2848\n", + "Raw spend: 4201.082714186347\n", + "After adstock: 4201.41604751968\n", + "After hill transform: 0.011645382351513458\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,656.51\n", + "Adstocked value: 6,656.68\n", + "Saturated value: 0.2659\n", + "Final response: 7441.7496\n", + "Raw spend: 6656.505905452905\n", + "After adstock: 6656.68237604114\n", + "After hill transform: 0.2659440227990612\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,357.64\n", + "Adstocked value: 16,358.86\n", + "Saturated value: 0.0010\n", + "Final response: 513.1453\n", + "Raw spend: 16357.635370745273\n", + "After adstock: 16358.857592967495\n", + "After hill transform: 0.0009500281848186065\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 53,108.98\n", + "Adstocked value: 53,109.31\n", + "Saturated value: 0.3431\n", + "Final response: 49037.5912\n", + "Raw spend: 53108.9782797269\n", + "After adstock: 53109.311613060236\n", + "After hill transform: 0.34314197853954553\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,201.08\n", + "Adstocked value: 4,201.42\n", + "Saturated value: 0.0116\n", + "Final response: 782.2848\n", + "Raw spend: 4201.082714201249\n", + "After adstock: 4201.416047534582\n", + "After hill transform: 0.011645382351620924\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,656.51\n", + "Adstocked value: 6,656.68\n", + "Saturated value: 0.2659\n", + "Final response: 7441.7496\n", + "Raw spend: 6656.505905452905\n", + "After adstock: 6656.68237604114\n", + "After hill transform: 0.2659440227990612\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,357.64\n", + "Adstocked value: 16,358.86\n", + "Saturated value: 0.0010\n", + "Final response: 513.1453\n", + "Raw spend: 16357.635370745273\n", + "After adstock: 16358.857592967495\n", + "After hill transform: 0.0009500281848186065\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 53,108.98\n", + "Adstocked value: 53,109.31\n", + "Saturated value: 0.3431\n", + "Final response: 49037.5912\n", + "Raw spend: 53108.9782797269\n", + "After adstock: 53109.311613060236\n", + "After hill transform: 0.34314197853954553\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,201.08\n", + "Adstocked value: 4,201.42\n", + "Saturated value: 0.0116\n", + "Final response: 782.2848\n", + "Raw spend: 4201.082714186347\n", + "After adstock: 4201.41604751968\n", + "After hill transform: 0.011645382351513458\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,656.51\n", + "Adstocked value: 6,656.68\n", + "Saturated value: 0.2659\n", + "Final response: 7441.7496\n", + "Raw spend: 6656.505905467806\n", + "After adstock: 6656.682376056041\n", + "After hill transform: 0.265944022800274\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,357.64\n", + "Adstocked value: 16,358.86\n", + "Saturated value: 0.0010\n", + "Final response: 513.1453\n", + "Raw spend: 16357.635370745273\n", + "After adstock: 16358.857592967495\n", + "After hill transform: 0.0009500281848186065\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 53,108.98\n", + "Adstocked value: 53,109.31\n", + "Saturated value: 0.3431\n", + "Final response: 49037.5912\n", + "Raw spend: 53108.9782797269\n", + "After adstock: 53109.311613060236\n", + "After hill transform: 0.34314197853954553\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,201.08\n", + "Adstocked value: 4,201.42\n", + "Saturated value: 0.0116\n", + "Final response: 782.2848\n", + "Raw spend: 4201.082714186347\n", + "After adstock: 4201.41604751968\n", + "After hill transform: 0.011645382351513458\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,656.51\n", + "Adstocked value: 6,656.68\n", + "Saturated value: 0.2659\n", + "Final response: 7441.7496\n", + "Raw spend: 6656.505905452905\n", + "After adstock: 6656.68237604114\n", + "After hill transform: 0.2659440227990612\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,357.64\n", + "Adstocked value: 16,358.86\n", + "Saturated value: 0.0010\n", + "Final response: 513.1453\n", + "Raw spend: 16357.635370760174\n", + "After adstock: 16358.857592982396\n", + "After hill transform: 0.0009500281848211972\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 53,108.98\n", + "Adstocked value: 53,109.31\n", + "Saturated value: 0.3431\n", + "Final response: 49037.5912\n", + "Raw spend: 53108.9782797269\n", + "After adstock: 53109.311613060236\n", + "After hill transform: 0.34314197853954553\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,201.08\n", + "Adstocked value: 4,201.42\n", + "Saturated value: 0.0116\n", + "Final response: 782.2848\n", + "Raw spend: 4201.082714186347\n", + "After adstock: 4201.41604751968\n", + "After hill transform: 0.011645382351513458\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,656.51\n", + "Adstocked value: 6,656.68\n", + "Saturated value: 0.2659\n", + "Final response: 7441.7496\n", + "Raw spend: 6656.505905452905\n", + "After adstock: 6656.68237604114\n", + "After hill transform: 0.2659440227990612\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,357.64\n", + "Adstocked value: 16,358.86\n", + "Saturated value: 0.0010\n", + "Final response: 513.1453\n", + "Raw spend: 16357.635370745273\n", + "After adstock: 16358.857592967495\n", + "After hill transform: 0.0009500281848186065\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 53,108.98\n", + "Adstocked value: 53,109.31\n", + "Saturated value: 0.3431\n", + "Final response: 49037.5912\n", + "Raw spend: 53108.9782797418\n", + "After adstock: 53109.31161307514\n", + "After hill transform: 0.34314197853958256\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,201.08\n", + "Adstocked value: 4,201.42\n", + "Saturated value: 0.0116\n", + "Final response: 782.2848\n", + "Raw spend: 4201.082714186347\n", + "After adstock: 4201.41604751968\n", + "After hill transform: 0.011645382351513458\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,656.51\n", + "Adstocked value: 6,656.68\n", + "Saturated value: 0.2659\n", + "Final response: 7441.7496\n", + "Raw spend: 6656.505905452905\n", + "After adstock: 6656.68237604114\n", + "After hill transform: 0.2659440227990612\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,357.64\n", + "Adstocked value: 16,358.86\n", + "Saturated value: 0.0010\n", + "Final response: 513.1453\n", + "Raw spend: 16357.635370745273\n", + "After adstock: 16358.857592967495\n", + "After hill transform: 0.0009500281848186065\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 53,108.98\n", + "Adstocked value: 53,109.31\n", + "Saturated value: 0.3431\n", + "Final response: 49037.5912\n", + "Raw spend: 53108.9782797269\n", + "After adstock: 53109.311613060236\n", + "After hill transform: 0.34314197853954553\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,201.08\n", + "Adstocked value: 4,201.42\n", + "Saturated value: 0.0116\n", + "Final response: 782.2848\n", + "Raw spend: 4201.082714201249\n", + "After adstock: 4201.416047534582\n", + "After hill transform: 0.011645382351620924\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,656.51\n", + "Adstocked value: 6,656.68\n", + "Saturated value: 0.2659\n", + "Final response: 7441.7496\n", + "Raw spend: 6656.505905452905\n", + "After adstock: 6656.68237604114\n", + "After hill transform: 0.2659440227990612\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,357.64\n", + "Adstocked value: 16,358.86\n", + "Saturated value: 0.0010\n", + "Final response: 513.1453\n", + "Raw spend: 16357.635370745273\n", + "After adstock: 16358.857592967495\n", + "After hill transform: 0.0009500281848186065\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 53,108.98\n", + "Adstocked value: 53,109.31\n", + "Saturated value: 0.3431\n", + "Final response: 49037.5912\n", + "Raw spend: 53108.9782797269\n", + "After adstock: 53109.311613060236\n", + "After hill transform: 0.34314197853954553\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,201.08\n", + "Adstocked value: 4,201.42\n", + "Saturated value: 0.0116\n", + "Final response: 782.2848\n", + "Raw spend: 4201.082714186347\n", + "After adstock: 4201.41604751968\n", + "After hill transform: 0.011645382351513458\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,656.51\n", + "Adstocked value: 6,656.68\n", + "Saturated value: 0.2659\n", + "Final response: 7441.7496\n", + "Raw spend: 6656.505905467806\n", + "After adstock: 6656.682376056041\n", + "After hill transform: 0.265944022800274\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,699.58\n", + "Adstocked value: 16,700.80\n", + "Saturated value: 0.0010\n", + "Final response: 545.9292\n", + "Raw spend: 16699.57638026066\n", + "After adstock: 16700.798602482882\n", + "After hill transform: 0.0010107237954547856\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,426.44\n", + "Adstocked value: 54,426.78\n", + "Saturated value: 0.3464\n", + "Final response: 49501.5299\n", + "Raw spend: 54426.44270264245\n", + "After adstock: 54426.77603597579\n", + "After hill transform: 0.34638840307320384\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,763.91\n", + "Adstocked value: 5,764.25\n", + "Saturated value: 0.0264\n", + "Final response: 1771.8097\n", + "Raw spend: 5763.9135503163925\n", + "After adstock: 5764.2468836497255\n", + "After hill transform: 0.02637581803843644\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 13,722.99\n", + "Adstocked value: 13,723.17\n", + "Saturated value: 0.7296\n", + "Final response: 20415.8554\n", + "Raw spend: 13722.993255644313\n", + "After adstock: 13723.169726232549\n", + "After hill transform: 0.729596535635602\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,699.58\n", + "Adstocked value: 16,700.80\n", + "Saturated value: 0.0010\n", + "Final response: 545.9292\n", + "Raw spend: 16699.57638026066\n", + "After adstock: 16700.798602482882\n", + "After hill transform: 0.0010107237954547856\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,426.44\n", + "Adstocked value: 54,426.78\n", + "Saturated value: 0.3464\n", + "Final response: 49501.5299\n", + "Raw spend: 54426.44270264245\n", + "After adstock: 54426.77603597579\n", + "After hill transform: 0.34638840307320384\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,763.91\n", + "Adstocked value: 5,764.25\n", + "Saturated value: 0.0264\n", + "Final response: 1771.8097\n", + "Raw spend: 5763.9135503163925\n", + "After adstock: 5764.2468836497255\n", + "After hill transform: 0.02637581803843644\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 13,722.99\n", + "Adstocked value: 13,723.17\n", + "Saturated value: 0.7296\n", + "Final response: 20415.8554\n", + "Raw spend: 13722.993255644313\n", + "After adstock: 13723.169726232549\n", + "After hill transform: 0.729596535635602\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,699.58\n", + "Adstocked value: 16,700.80\n", + "Saturated value: 0.0010\n", + "Final response: 545.9292\n", + "Raw spend: 16699.57638027556\n", + "After adstock: 16700.798602497784\n", + "After hill transform: 0.0010107237954574853\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,426.44\n", + "Adstocked value: 54,426.78\n", + "Saturated value: 0.3464\n", + "Final response: 49501.5299\n", + "Raw spend: 54426.44270264245\n", + "After adstock: 54426.77603597579\n", + "After hill transform: 0.34638840307320384\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,763.91\n", + "Adstocked value: 5,764.25\n", + "Saturated value: 0.0264\n", + "Final response: 1771.8097\n", + "Raw spend: 5763.9135503163925\n", + "After adstock: 5764.2468836497255\n", + "After hill transform: 0.02637581803843644\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 13,722.99\n", + "Adstocked value: 13,723.17\n", + "Saturated value: 0.7296\n", + "Final response: 20415.8554\n", + "Raw spend: 13722.993255644313\n", + "After adstock: 13723.169726232549\n", + "After hill transform: 0.729596535635602\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,699.58\n", + "Adstocked value: 16,700.80\n", + "Saturated value: 0.0010\n", + "Final response: 545.9292\n", + "Raw spend: 16699.57638026066\n", + "After adstock: 16700.798602482882\n", + "After hill transform: 0.0010107237954547856\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,426.44\n", + "Adstocked value: 54,426.78\n", + "Saturated value: 0.3464\n", + "Final response: 49501.5299\n", + "Raw spend: 54426.442702657354\n", + "After adstock: 54426.77603599069\n", + "After hill transform: 0.3463884030732402\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,763.91\n", + "Adstocked value: 5,764.25\n", + "Saturated value: 0.0264\n", + "Final response: 1771.8097\n", + "Raw spend: 5763.9135503163925\n", + "After adstock: 5764.2468836497255\n", + "After hill transform: 0.02637581803843644\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 13,722.99\n", + "Adstocked value: 13,723.17\n", + "Saturated value: 0.7296\n", + "Final response: 20415.8554\n", + "Raw spend: 13722.993255644313\n", + "After adstock: 13723.169726232549\n", + "After hill transform: 0.729596535635602\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,699.58\n", + "Adstocked value: 16,700.80\n", + "Saturated value: 0.0010\n", + "Final response: 545.9292\n", + "Raw spend: 16699.57638026066\n", + "After adstock: 16700.798602482882\n", + "After hill transform: 0.0010107237954547856\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,426.44\n", + "Adstocked value: 54,426.78\n", + "Saturated value: 0.3464\n", + "Final response: 49501.5299\n", + "Raw spend: 54426.44270264245\n", + "After adstock: 54426.77603597579\n", + "After hill transform: 0.34638840307320384\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,763.91\n", + "Adstocked value: 5,764.25\n", + "Saturated value: 0.0264\n", + "Final response: 1771.8097\n", + "Raw spend: 5763.913550331294\n", + "After adstock: 5764.246883664627\n", + "After hill transform: 0.0263758180386112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 13,722.99\n", + "Adstocked value: 13,723.17\n", + "Saturated value: 0.7296\n", + "Final response: 20415.8554\n", + "Raw spend: 13722.993255644313\n", + "After adstock: 13723.169726232549\n", + "After hill transform: 0.729596535635602\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,699.58\n", + "Adstocked value: 16,700.80\n", + "Saturated value: 0.0010\n", + "Final response: 545.9292\n", + "Raw spend: 16699.57638026066\n", + "After adstock: 16700.798602482882\n", + "After hill transform: 0.0010107237954547856\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,426.44\n", + "Adstocked value: 54,426.78\n", + "Saturated value: 0.3464\n", + "Final response: 49501.5299\n", + "Raw spend: 54426.44270264245\n", + "After adstock: 54426.77603597579\n", + "After hill transform: 0.34638840307320384\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,763.91\n", + "Adstocked value: 5,764.25\n", + "Saturated value: 0.0264\n", + "Final response: 1771.8097\n", + "Raw spend: 5763.9135503163925\n", + "After adstock: 5764.2468836497255\n", + "After hill transform: 0.02637581803843644\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 13,722.99\n", + "Adstocked value: 13,723.17\n", + "Saturated value: 0.7296\n", + "Final response: 20415.8554\n", + "Raw spend: 13722.993255659214\n", + "After adstock: 13723.16972624745\n", + "After hill transform: 0.7295965356361965\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,699.58\n", + "Adstocked value: 16,700.80\n", + "Saturated value: 0.0010\n", + "Final response: 545.9292\n", + "Raw spend: 16699.57638026066\n", + "After adstock: 16700.798602482882\n", + "After hill transform: 0.0010107237954547856\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,426.44\n", + "Adstocked value: 54,426.78\n", + "Saturated value: 0.3464\n", + "Final response: 49501.5299\n", + "Raw spend: 54426.44270264245\n", + "After adstock: 54426.77603597579\n", + "After hill transform: 0.34638840307320384\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,763.91\n", + "Adstocked value: 5,764.25\n", + "Saturated value: 0.0264\n", + "Final response: 1771.8097\n", + "Raw spend: 5763.9135503163925\n", + "After adstock: 5764.2468836497255\n", + "After hill transform: 0.02637581803843644\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 13,722.99\n", + "Adstocked value: 13,723.17\n", + "Saturated value: 0.7296\n", + "Final response: 20415.8554\n", + "Raw spend: 13722.993255644313\n", + "After adstock: 13723.169726232549\n", + "After hill transform: 0.729596535635602\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,699.58\n", + "Adstocked value: 16,700.80\n", + "Saturated value: 0.0010\n", + "Final response: 545.9292\n", + "Raw spend: 16699.57638027556\n", + "After adstock: 16700.798602497784\n", + "After hill transform: 0.0010107237954574853\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,426.44\n", + "Adstocked value: 54,426.78\n", + "Saturated value: 0.3464\n", + "Final response: 49501.5299\n", + "Raw spend: 54426.44270264245\n", + "After adstock: 54426.77603597579\n", + "After hill transform: 0.34638840307320384\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,763.91\n", + "Adstocked value: 5,764.25\n", + "Saturated value: 0.0264\n", + "Final response: 1771.8097\n", + "Raw spend: 5763.9135503163925\n", + "After adstock: 5764.2468836497255\n", + "After hill transform: 0.02637581803843644\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 13,722.99\n", + "Adstocked value: 13,723.17\n", + "Saturated value: 0.7296\n", + "Final response: 20415.8554\n", + "Raw spend: 13722.993255644313\n", + "After adstock: 13723.169726232549\n", + "After hill transform: 0.729596535635602\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,699.58\n", + "Adstocked value: 16,700.80\n", + "Saturated value: 0.0010\n", + "Final response: 545.9292\n", + "Raw spend: 16699.57638026066\n", + "After adstock: 16700.798602482882\n", + "After hill transform: 0.0010107237954547856\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,426.44\n", + "Adstocked value: 54,426.78\n", + "Saturated value: 0.3464\n", + "Final response: 49501.5299\n", + "Raw spend: 54426.442702657354\n", + "After adstock: 54426.77603599069\n", + "After hill transform: 0.3463884030732402\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,763.91\n", + "Adstocked value: 5,764.25\n", + "Saturated value: 0.0264\n", + "Final response: 1771.8097\n", + "Raw spend: 5763.9135503163925\n", + "After adstock: 5764.2468836497255\n", + "After hill transform: 0.02637581803843644\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 13,722.99\n", + "Adstocked value: 13,723.17\n", + "Saturated value: 0.7296\n", + "Final response: 20415.8554\n", + "Raw spend: 13722.993255644313\n", + "After adstock: 13723.169726232549\n", + "After hill transform: 0.729596535635602\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,699.58\n", + "Adstocked value: 16,700.80\n", + "Saturated value: 0.0010\n", + "Final response: 545.9292\n", + "Raw spend: 16699.57638026066\n", + "After adstock: 16700.798602482882\n", + "After hill transform: 0.0010107237954547856\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,426.44\n", + "Adstocked value: 54,426.78\n", + "Saturated value: 0.3464\n", + "Final response: 49501.5299\n", + "Raw spend: 54426.44270264245\n", + "After adstock: 54426.77603597579\n", + "After hill transform: 0.34638840307320384\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,763.91\n", + "Adstocked value: 5,764.25\n", + "Saturated value: 0.0264\n", + "Final response: 1771.8097\n", + "Raw spend: 5763.913550331294\n", + "After adstock: 5764.246883664627\n", + "After hill transform: 0.0263758180386112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 13,722.99\n", + "Adstocked value: 13,723.17\n", + "Saturated value: 0.7296\n", + "Final response: 20415.8554\n", + "Raw spend: 13722.993255644313\n", + "After adstock: 13723.169726232549\n", + "After hill transform: 0.729596535635602\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,699.58\n", + "Adstocked value: 16,700.80\n", + "Saturated value: 0.0010\n", + "Final response: 545.9292\n", + "Raw spend: 16699.57638026066\n", + "After adstock: 16700.798602482882\n", + "After hill transform: 0.0010107237954547856\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,426.44\n", + "Adstocked value: 54,426.78\n", + "Saturated value: 0.3464\n", + "Final response: 49501.5299\n", + "Raw spend: 54426.44270264245\n", + "After adstock: 54426.77603597579\n", + "After hill transform: 0.34638840307320384\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,763.91\n", + "Adstocked value: 5,764.25\n", + "Saturated value: 0.0264\n", + "Final response: 1771.8097\n", + "Raw spend: 5763.9135503163925\n", + "After adstock: 5764.2468836497255\n", + "After hill transform: 0.02637581803843644\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 13,722.99\n", + "Adstocked value: 13,723.17\n", + "Saturated value: 0.7296\n", + "Final response: 20415.8554\n", + "Raw spend: 13722.993255659214\n", + "After adstock: 13723.16972624745\n", + "After hill transform: 0.7295965356361965\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,123.99\n", + "Adstocked value: 17,125.21\n", + "Saturated value: 0.0011\n", + "Final response: 588.5201\n", + "Raw spend: 17123.989480552395\n", + "After adstock: 17125.211702774617\n", + "After hill transform: 0.0010895757876988401\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,061.61\n", + "Adstocked value: 56,061.94\n", + "Saturated value: 0.3503\n", + "Final response: 50064.7047\n", + "Raw spend: 56061.606849940916\n", + "After adstock: 56061.94018327425\n", + "After hill transform: 0.35032923529285004\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 7,704.37\n", + "Adstocked value: 7,704.71\n", + "Saturated value: 0.0550\n", + "Final response: 3691.6156\n", + "Raw spend: 7704.374787705849\n", + "After adstock: 7704.708121039182\n", + "After hill transform: 0.05495476231804065\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 22,491.39\n", + "Adstocked value: 22,491.57\n", + "Saturated value: 0.9140\n", + "Final response: 25576.5086\n", + "Raw spend: 22491.389601598567\n", + "After adstock: 22491.5660721868\n", + "After hill transform: 0.914021562013931\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,123.99\n", + "Adstocked value: 17,125.21\n", + "Saturated value: 0.0011\n", + "Final response: 588.5201\n", + "Raw spend: 17123.989480552395\n", + "After adstock: 17125.211702774617\n", + "After hill transform: 0.0010895757876988401\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,061.61\n", + "Adstocked value: 56,061.94\n", + "Saturated value: 0.3503\n", + "Final response: 50064.7047\n", + "Raw spend: 56061.606849940916\n", + "After adstock: 56061.94018327425\n", + "After hill transform: 0.35032923529285004\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 7,704.37\n", + "Adstocked value: 7,704.71\n", + "Saturated value: 0.0550\n", + "Final response: 3691.6156\n", + "Raw spend: 7704.374787705849\n", + "After adstock: 7704.708121039182\n", + "After hill transform: 0.05495476231804065\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 22,491.39\n", + "Adstocked value: 22,491.57\n", + "Saturated value: 0.9140\n", + "Final response: 25576.5086\n", + "Raw spend: 22491.389601598567\n", + "After adstock: 22491.5660721868\n", + "After hill transform: 0.914021562013931\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,123.99\n", + "Adstocked value: 17,125.21\n", + "Saturated value: 0.0011\n", + "Final response: 588.5201\n", + "Raw spend: 17123.989480567296\n", + "After adstock: 17125.21170278952\n", + "After hill transform: 0.0010895757877016782\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,061.61\n", + "Adstocked value: 56,061.94\n", + "Saturated value: 0.3503\n", + "Final response: 50064.7047\n", + "Raw spend: 56061.606849940916\n", + "After adstock: 56061.94018327425\n", + "After hill transform: 0.35032923529285004\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 7,704.37\n", + "Adstocked value: 7,704.71\n", + "Saturated value: 0.0550\n", + "Final response: 3691.6156\n", + "Raw spend: 7704.374787705849\n", + "After adstock: 7704.708121039182\n", + "After hill transform: 0.05495476231804065\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 22,491.39\n", + "Adstocked value: 22,491.57\n", + "Saturated value: 0.9140\n", + "Final response: 25576.5086\n", + "Raw spend: 22491.389601598567\n", + "After adstock: 22491.5660721868\n", + "After hill transform: 0.914021562013931\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,123.99\n", + "Adstocked value: 17,125.21\n", + "Saturated value: 0.0011\n", + "Final response: 588.5201\n", + "Raw spend: 17123.989480552395\n", + "After adstock: 17125.211702774617\n", + "After hill transform: 0.0010895757876988401\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,061.61\n", + "Adstocked value: 56,061.94\n", + "Saturated value: 0.3503\n", + "Final response: 50064.7047\n", + "Raw spend: 56061.60684995582\n", + "After adstock: 56061.94018328915\n", + "After hill transform: 0.3503292352928855\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 7,704.37\n", + "Adstocked value: 7,704.71\n", + "Saturated value: 0.0550\n", + "Final response: 3691.6156\n", + "Raw spend: 7704.374787705849\n", + "After adstock: 7704.708121039182\n", + "After hill transform: 0.05495476231804065\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 22,491.39\n", + "Adstocked value: 22,491.57\n", + "Saturated value: 0.9140\n", + "Final response: 25576.5086\n", + "Raw spend: 22491.389601598567\n", + "After adstock: 22491.5660721868\n", + "After hill transform: 0.914021562013931\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,123.99\n", + "Adstocked value: 17,125.21\n", + "Saturated value: 0.0011\n", + "Final response: 588.5201\n", + "Raw spend: 17123.989480552395\n", + "After adstock: 17125.211702774617\n", + "After hill transform: 0.0010895757876988401\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,061.61\n", + "Adstocked value: 56,061.94\n", + "Saturated value: 0.3503\n", + "Final response: 50064.7047\n", + "Raw spend: 56061.606849940916\n", + "After adstock: 56061.94018327425\n", + "After hill transform: 0.35032923529285004\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 7,704.37\n", + "Adstocked value: 7,704.71\n", + "Saturated value: 0.0550\n", + "Final response: 3691.6156\n", + "Raw spend: 7704.37478772075\n", + "After adstock: 7704.708121054083\n", + "After hill transform: 0.054954762318305074\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 22,491.39\n", + "Adstocked value: 22,491.57\n", + "Saturated value: 0.9140\n", + "Final response: 25576.5086\n", + "Raw spend: 22491.389601598567\n", + "After adstock: 22491.5660721868\n", + "After hill transform: 0.914021562013931\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,123.99\n", + "Adstocked value: 17,125.21\n", + "Saturated value: 0.0011\n", + "Final response: 588.5201\n", + "Raw spend: 17123.989480552395\n", + "After adstock: 17125.211702774617\n", + "After hill transform: 0.0010895757876988401\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,061.61\n", + "Adstocked value: 56,061.94\n", + "Saturated value: 0.3503\n", + "Final response: 50064.7047\n", + "Raw spend: 56061.606849940916\n", + "After adstock: 56061.94018327425\n", + "After hill transform: 0.35032923529285004\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 7,704.37\n", + "Adstocked value: 7,704.71\n", + "Saturated value: 0.0550\n", + "Final response: 3691.6156\n", + "Raw spend: 7704.374787705849\n", + "After adstock: 7704.708121039182\n", + "After hill transform: 0.05495476231804065\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 22,491.39\n", + "Adstocked value: 22,491.57\n", + "Saturated value: 0.9140\n", + "Final response: 25576.5086\n", + "Raw spend: 22491.389601613468\n", + "After adstock: 22491.566072201702\n", + "After hill transform: 0.9140215620140755\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,123.99\n", + "Adstocked value: 17,125.21\n", + "Saturated value: 0.0011\n", + "Final response: 588.5201\n", + "Raw spend: 17123.989480552395\n", + "After adstock: 17125.211702774617\n", + "After hill transform: 0.0010895757876988401\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,061.61\n", + "Adstocked value: 56,061.94\n", + "Saturated value: 0.3503\n", + "Final response: 50064.7047\n", + "Raw spend: 56061.606849940916\n", + "After adstock: 56061.94018327425\n", + "After hill transform: 0.35032923529285004\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 7,704.37\n", + "Adstocked value: 7,704.71\n", + "Saturated value: 0.0550\n", + "Final response: 3691.6156\n", + "Raw spend: 7704.374787705849\n", + "After adstock: 7704.708121039182\n", + "After hill transform: 0.05495476231804065\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 22,491.39\n", + "Adstocked value: 22,491.57\n", + "Saturated value: 0.9140\n", + "Final response: 25576.5086\n", + "Raw spend: 22491.389601598567\n", + "After adstock: 22491.5660721868\n", + "After hill transform: 0.914021562013931\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,123.99\n", + "Adstocked value: 17,125.21\n", + "Saturated value: 0.0011\n", + "Final response: 588.5201\n", + "Raw spend: 17123.989480567296\n", + "After adstock: 17125.21170278952\n", + "After hill transform: 0.0010895757877016782\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,061.61\n", + "Adstocked value: 56,061.94\n", + "Saturated value: 0.3503\n", + "Final response: 50064.7047\n", + "Raw spend: 56061.606849940916\n", + "After adstock: 56061.94018327425\n", + "After hill transform: 0.35032923529285004\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 7,704.37\n", + "Adstocked value: 7,704.71\n", + "Saturated value: 0.0550\n", + "Final response: 3691.6156\n", + "Raw spend: 7704.374787705849\n", + "After adstock: 7704.708121039182\n", + "After hill transform: 0.05495476231804065\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 22,491.39\n", + "Adstocked value: 22,491.57\n", + "Saturated value: 0.9140\n", + "Final response: 25576.5086\n", + "Raw spend: 22491.389601598567\n", + "After adstock: 22491.5660721868\n", + "After hill transform: 0.914021562013931\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,123.99\n", + "Adstocked value: 17,125.21\n", + "Saturated value: 0.0011\n", + "Final response: 588.5201\n", + "Raw spend: 17123.989480552395\n", + "After adstock: 17125.211702774617\n", + "After hill transform: 0.0010895757876988401\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,061.61\n", + "Adstocked value: 56,061.94\n", + "Saturated value: 0.3503\n", + "Final response: 50064.7047\n", + "Raw spend: 56061.60684995582\n", + "After adstock: 56061.94018328915\n", + "After hill transform: 0.3503292352928855\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 7,704.37\n", + "Adstocked value: 7,704.71\n", + "Saturated value: 0.0550\n", + "Final response: 3691.6156\n", + "Raw spend: 7704.374787705849\n", + "After adstock: 7704.708121039182\n", + "After hill transform: 0.05495476231804065\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 22,491.39\n", + "Adstocked value: 22,491.57\n", + "Saturated value: 0.9140\n", + "Final response: 25576.5086\n", + "Raw spend: 22491.389601598567\n", + "After adstock: 22491.5660721868\n", + "After hill transform: 0.914021562013931\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,123.99\n", + "Adstocked value: 17,125.21\n", + "Saturated value: 0.0011\n", + "Final response: 588.5201\n", + "Raw spend: 17123.989480552395\n", + "After adstock: 17125.211702774617\n", + "After hill transform: 0.0010895757876988401\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,061.61\n", + "Adstocked value: 56,061.94\n", + "Saturated value: 0.3503\n", + "Final response: 50064.7047\n", + "Raw spend: 56061.606849940916\n", + "After adstock: 56061.94018327425\n", + "After hill transform: 0.35032923529285004\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 7,704.37\n", + "Adstocked value: 7,704.71\n", + "Saturated value: 0.0550\n", + "Final response: 3691.6156\n", + "Raw spend: 7704.37478772075\n", + "After adstock: 7704.708121054083\n", + "After hill transform: 0.054954762318305074\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 22,491.39\n", + "Adstocked value: 22,491.57\n", + "Saturated value: 0.9140\n", + "Final response: 25576.5086\n", + "Raw spend: 22491.389601598567\n", + "After adstock: 22491.5660721868\n", + "After hill transform: 0.914021562013931\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,123.99\n", + "Adstocked value: 17,125.21\n", + "Saturated value: 0.0011\n", + "Final response: 588.5201\n", + "Raw spend: 17123.989480552395\n", + "After adstock: 17125.211702774617\n", + "After hill transform: 0.0010895757876988401\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,061.61\n", + "Adstocked value: 56,061.94\n", + "Saturated value: 0.3503\n", + "Final response: 50064.7047\n", + "Raw spend: 56061.606849940916\n", + "After adstock: 56061.94018327425\n", + "After hill transform: 0.35032923529285004\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 7,704.37\n", + "Adstocked value: 7,704.71\n", + "Saturated value: 0.0550\n", + "Final response: 3691.6156\n", + "Raw spend: 7704.374787705849\n", + "After adstock: 7704.708121039182\n", + "After hill transform: 0.05495476231804065\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 22,491.39\n", + "Adstocked value: 22,491.57\n", + "Saturated value: 0.9140\n", + "Final response: 25576.5086\n", + "Raw spend: 22491.389601613468\n", + "After adstock: 22491.566072201702\n", + "After hill transform: 0.9140215620140755\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,461.70\n", + "Adstocked value: 17,462.92\n", + "Saturated value: 0.0012\n", + "Final response: 623.9462\n", + "Raw spend: 17461.701808346028\n", + "After adstock: 17462.92403056825\n", + "After hill transform: 0.0011551629832941043\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,362.66\n", + "Adstocked value: 57,363.00\n", + "Saturated value: 0.3534\n", + "Final response: 50503.2168\n", + "Raw spend: 57362.66361744137\n", + "After adstock: 57362.99695077471\n", + "After hill transform: 0.3533977366693076\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,249.47\n", + "Adstocked value: 9,249.80\n", + "Saturated value: 0.0860\n", + "Final response: 5776.6418\n", + "Raw spend: 9249.465381484548\n", + "After adstock: 9249.798714817882\n", + "After hill transform: 0.08599323837942129\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 29,465.98\n", + "Adstocked value: 29,466.16\n", + "Saturated value: 0.9574\n", + "Final response: 26791.5062\n", + "Raw spend: 29465.97907519005\n", + "After adstock: 29466.155545778285\n", + "After hill transform: 0.9574416377848506\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,461.70\n", + "Adstocked value: 17,462.92\n", + "Saturated value: 0.0012\n", + "Final response: 623.9462\n", + "Raw spend: 17461.701808346028\n", + "After adstock: 17462.92403056825\n", + "After hill transform: 0.0011551629832941043\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,362.66\n", + "Adstocked value: 57,363.00\n", + "Saturated value: 0.3534\n", + "Final response: 50503.2168\n", + "Raw spend: 57362.66361744137\n", + "After adstock: 57362.99695077471\n", + "After hill transform: 0.3533977366693076\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,249.47\n", + "Adstocked value: 9,249.80\n", + "Saturated value: 0.0860\n", + "Final response: 5776.6418\n", + "Raw spend: 9249.465381484548\n", + "After adstock: 9249.798714817882\n", + "After hill transform: 0.08599323837942129\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 29,465.98\n", + "Adstocked value: 29,466.16\n", + "Saturated value: 0.9574\n", + "Final response: 26791.5062\n", + "Raw spend: 29465.97907519005\n", + "After adstock: 29466.155545778285\n", + "After hill transform: 0.9574416377848506\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,461.70\n", + "Adstocked value: 17,462.92\n", + "Saturated value: 0.0012\n", + "Final response: 623.9462\n", + "Raw spend: 17461.70180836093\n", + "After adstock: 17462.92403058315\n", + "After hill transform: 0.0011551629832970546\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,362.66\n", + "Adstocked value: 57,363.00\n", + "Saturated value: 0.3534\n", + "Final response: 50503.2168\n", + "Raw spend: 57362.66361744137\n", + "After adstock: 57362.99695077471\n", + "After hill transform: 0.3533977366693076\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,249.47\n", + "Adstocked value: 9,249.80\n", + "Saturated value: 0.0860\n", + "Final response: 5776.6418\n", + "Raw spend: 9249.465381484548\n", + "After adstock: 9249.798714817882\n", + "After hill transform: 0.08599323837942129\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 29,465.98\n", + "Adstocked value: 29,466.16\n", + "Saturated value: 0.9574\n", + "Final response: 26791.5062\n", + "Raw spend: 29465.97907519005\n", + "After adstock: 29466.155545778285\n", + "After hill transform: 0.9574416377848506\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,461.70\n", + "Adstocked value: 17,462.92\n", + "Saturated value: 0.0012\n", + "Final response: 623.9462\n", + "Raw spend: 17461.701808346028\n", + "After adstock: 17462.92403056825\n", + "After hill transform: 0.0011551629832941043\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,362.66\n", + "Adstocked value: 57,363.00\n", + "Saturated value: 0.3534\n", + "Final response: 50503.2168\n", + "Raw spend: 57362.663617456274\n", + "After adstock: 57362.99695078961\n", + "After hill transform: 0.35339773666934243\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,249.47\n", + "Adstocked value: 9,249.80\n", + "Saturated value: 0.0860\n", + "Final response: 5776.6418\n", + "Raw spend: 9249.465381484548\n", + "After adstock: 9249.798714817882\n", + "After hill transform: 0.08599323837942129\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 29,465.98\n", + "Adstocked value: 29,466.16\n", + "Saturated value: 0.9574\n", + "Final response: 26791.5062\n", + "Raw spend: 29465.97907519005\n", + "After adstock: 29466.155545778285\n", + "After hill transform: 0.9574416377848506\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,461.70\n", + "Adstocked value: 17,462.92\n", + "Saturated value: 0.0012\n", + "Final response: 623.9462\n", + "Raw spend: 17461.701808346028\n", + "After adstock: 17462.92403056825\n", + "After hill transform: 0.0011551629832941043\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,362.66\n", + "Adstocked value: 57,363.00\n", + "Saturated value: 0.3534\n", + "Final response: 50503.2168\n", + "Raw spend: 57362.66361744137\n", + "After adstock: 57362.99695077471\n", + "After hill transform: 0.3533977366693076\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,249.47\n", + "Adstocked value: 9,249.80\n", + "Saturated value: 0.0860\n", + "Final response: 5776.6418\n", + "Raw spend: 9249.465381499449\n", + "After adstock: 9249.798714832783\n", + "After hill transform: 0.08599323837975462\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 29,465.98\n", + "Adstocked value: 29,466.16\n", + "Saturated value: 0.9574\n", + "Final response: 26791.5062\n", + "Raw spend: 29465.97907519005\n", + "After adstock: 29466.155545778285\n", + "After hill transform: 0.9574416377848506\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,461.70\n", + "Adstocked value: 17,462.92\n", + "Saturated value: 0.0012\n", + "Final response: 623.9462\n", + "Raw spend: 17461.701808346028\n", + "After adstock: 17462.92403056825\n", + "After hill transform: 0.0011551629832941043\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,362.66\n", + "Adstocked value: 57,363.00\n", + "Saturated value: 0.3534\n", + "Final response: 50503.2168\n", + "Raw spend: 57362.66361744137\n", + "After adstock: 57362.99695077471\n", + "After hill transform: 0.3533977366693076\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,249.47\n", + "Adstocked value: 9,249.80\n", + "Saturated value: 0.0860\n", + "Final response: 5776.6418\n", + "Raw spend: 9249.465381484548\n", + "After adstock: 9249.798714817882\n", + "After hill transform: 0.08599323837942129\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 29,465.98\n", + "Adstocked value: 29,466.16\n", + "Saturated value: 0.9574\n", + "Final response: 26791.5062\n", + "Raw spend: 29465.979075204952\n", + "After adstock: 29466.155545793186\n", + "After hill transform: 0.9574416377849078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,461.70\n", + "Adstocked value: 17,462.92\n", + "Saturated value: 0.0012\n", + "Final response: 623.9462\n", + "Raw spend: 17461.701808346028\n", + "After adstock: 17462.92403056825\n", + "After hill transform: 0.0011551629832941043\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,362.66\n", + "Adstocked value: 57,363.00\n", + "Saturated value: 0.3534\n", + "Final response: 50503.2168\n", + "Raw spend: 57362.66361744137\n", + "After adstock: 57362.99695077471\n", + "After hill transform: 0.3533977366693076\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,249.47\n", + "Adstocked value: 9,249.80\n", + "Saturated value: 0.0860\n", + "Final response: 5776.6418\n", + "Raw spend: 9249.465381484548\n", + "After adstock: 9249.798714817882\n", + "After hill transform: 0.08599323837942129\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 29,465.98\n", + "Adstocked value: 29,466.16\n", + "Saturated value: 0.9574\n", + "Final response: 26791.5062\n", + "Raw spend: 29465.97907519005\n", + "After adstock: 29466.155545778285\n", + "After hill transform: 0.9574416377848506\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,461.70\n", + "Adstocked value: 17,462.92\n", + "Saturated value: 0.0012\n", + "Final response: 623.9462\n", + "Raw spend: 17461.70180836093\n", + "After adstock: 17462.92403058315\n", + "After hill transform: 0.0011551629832970546\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,362.66\n", + "Adstocked value: 57,363.00\n", + "Saturated value: 0.3534\n", + "Final response: 50503.2168\n", + "Raw spend: 57362.66361744137\n", + "After adstock: 57362.99695077471\n", + "After hill transform: 0.3533977366693076\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,249.47\n", + "Adstocked value: 9,249.80\n", + "Saturated value: 0.0860\n", + "Final response: 5776.6418\n", + "Raw spend: 9249.465381484548\n", + "After adstock: 9249.798714817882\n", + "After hill transform: 0.08599323837942129\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 29,465.98\n", + "Adstocked value: 29,466.16\n", + "Saturated value: 0.9574\n", + "Final response: 26791.5062\n", + "Raw spend: 29465.97907519005\n", + "After adstock: 29466.155545778285\n", + "After hill transform: 0.9574416377848506\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,461.70\n", + "Adstocked value: 17,462.92\n", + "Saturated value: 0.0012\n", + "Final response: 623.9462\n", + "Raw spend: 17461.701808346028\n", + "After adstock: 17462.92403056825\n", + "After hill transform: 0.0011551629832941043\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,362.66\n", + "Adstocked value: 57,363.00\n", + "Saturated value: 0.3534\n", + "Final response: 50503.2168\n", + "Raw spend: 57362.663617456274\n", + "After adstock: 57362.99695078961\n", + "After hill transform: 0.35339773666934243\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,249.47\n", + "Adstocked value: 9,249.80\n", + "Saturated value: 0.0860\n", + "Final response: 5776.6418\n", + "Raw spend: 9249.465381484548\n", + "After adstock: 9249.798714817882\n", + "After hill transform: 0.08599323837942129\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 29,465.98\n", + "Adstocked value: 29,466.16\n", + "Saturated value: 0.9574\n", + "Final response: 26791.5062\n", + "Raw spend: 29465.97907519005\n", + "After adstock: 29466.155545778285\n", + "After hill transform: 0.9574416377848506\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,461.70\n", + "Adstocked value: 17,462.92\n", + "Saturated value: 0.0012\n", + "Final response: 623.9462\n", + "Raw spend: 17461.701808346028\n", + "After adstock: 17462.92403056825\n", + "After hill transform: 0.0011551629832941043\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,362.66\n", + "Adstocked value: 57,363.00\n", + "Saturated value: 0.3534\n", + "Final response: 50503.2168\n", + "Raw spend: 57362.66361744137\n", + "After adstock: 57362.99695077471\n", + "After hill transform: 0.3533977366693076\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,249.47\n", + "Adstocked value: 9,249.80\n", + "Saturated value: 0.0860\n", + "Final response: 5776.6418\n", + "Raw spend: 9249.465381499449\n", + "After adstock: 9249.798714832783\n", + "After hill transform: 0.08599323837975462\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 29,465.98\n", + "Adstocked value: 29,466.16\n", + "Saturated value: 0.9574\n", + "Final response: 26791.5062\n", + "Raw spend: 29465.97907519005\n", + "After adstock: 29466.155545778285\n", + "After hill transform: 0.9574416377848506\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,461.70\n", + "Adstocked value: 17,462.92\n", + "Saturated value: 0.0012\n", + "Final response: 623.9462\n", + "Raw spend: 17461.701808346028\n", + "After adstock: 17462.92403056825\n", + "After hill transform: 0.0011551629832941043\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,362.66\n", + "Adstocked value: 57,363.00\n", + "Saturated value: 0.3534\n", + "Final response: 50503.2168\n", + "Raw spend: 57362.66361744137\n", + "After adstock: 57362.99695077471\n", + "After hill transform: 0.3533977366693076\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,249.47\n", + "Adstocked value: 9,249.80\n", + "Saturated value: 0.0860\n", + "Final response: 5776.6418\n", + "Raw spend: 9249.465381484548\n", + "After adstock: 9249.798714817882\n", + "After hill transform: 0.08599323837942129\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 29,465.98\n", + "Adstocked value: 29,466.16\n", + "Saturated value: 0.9574\n", + "Final response: 26791.5062\n", + "Raw spend: 29465.979075204952\n", + "After adstock: 29466.155545793186\n", + "After hill transform: 0.9574416377849078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,504.11\n", + "Adstocked value: 18,505.33\n", + "Saturated value: 0.0014\n", + "Final response: 742.1752\n", + "Raw spend: 18504.10978393352\n", + "After adstock: 18505.332006155742\n", + "After hill transform: 0.001374050164969272\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 61,378.45\n", + "Adstocked value: 61,378.78\n", + "Saturated value: 0.3625\n", + "Final response: 51806.5222\n", + "Raw spend: 61378.44643231745\n", + "After adstock: 61378.77976565078\n", + "After hill transform: 0.36251765473427616\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 14,020.39\n", + "Adstocked value: 14,020.73\n", + "Saturated value: 0.2195\n", + "Final response: 14744.8671\n", + "Raw spend: 14020.392605391793\n", + "After adstock: 14020.725938725127\n", + "After hill transform: 0.21949757586743152\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,504.11\n", + "Adstocked value: 18,505.33\n", + "Saturated value: 0.0014\n", + "Final response: 742.1752\n", + "Raw spend: 18504.10978393352\n", + "After adstock: 18505.332006155742\n", + "After hill transform: 0.001374050164969272\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 61,378.45\n", + "Adstocked value: 61,378.78\n", + "Saturated value: 0.3625\n", + "Final response: 51806.5222\n", + "Raw spend: 61378.44643231745\n", + "After adstock: 61378.77976565078\n", + "After hill transform: 0.36251765473427616\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 14,020.39\n", + "Adstocked value: 14,020.73\n", + "Saturated value: 0.2195\n", + "Final response: 14744.8671\n", + "Raw spend: 14020.392605391793\n", + "After adstock: 14020.725938725127\n", + "After hill transform: 0.21949757586743152\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,504.11\n", + "Adstocked value: 18,505.33\n", + "Saturated value: 0.0014\n", + "Final response: 742.1752\n", + "Raw spend: 18504.10978394842\n", + "After adstock: 18505.332006170644\n", + "After hill transform: 0.001374050164972583\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 61,378.45\n", + "Adstocked value: 61,378.78\n", + "Saturated value: 0.3625\n", + "Final response: 51806.5222\n", + "Raw spend: 61378.44643231745\n", + "After adstock: 61378.77976565078\n", + "After hill transform: 0.36251765473427616\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 14,020.39\n", + "Adstocked value: 14,020.73\n", + "Saturated value: 0.2195\n", + "Final response: 14744.8671\n", + "Raw spend: 14020.392605391793\n", + "After adstock: 14020.725938725127\n", + "After hill transform: 0.21949757586743152\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,504.11\n", + "Adstocked value: 18,505.33\n", + "Saturated value: 0.0014\n", + "Final response: 742.1752\n", + "Raw spend: 18504.10978393352\n", + "After adstock: 18505.332006155742\n", + "After hill transform: 0.001374050164969272\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 61,378.45\n", + "Adstocked value: 61,378.78\n", + "Saturated value: 0.3625\n", + "Final response: 51806.5222\n", + "Raw spend: 61378.44643233235\n", + "After adstock: 61378.779765665684\n", + "After hill transform: 0.3625176547343091\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 14,020.39\n", + "Adstocked value: 14,020.73\n", + "Saturated value: 0.2195\n", + "Final response: 14744.8671\n", + "Raw spend: 14020.392605391793\n", + "After adstock: 14020.725938725127\n", + "After hill transform: 0.21949757586743152\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,504.11\n", + "Adstocked value: 18,505.33\n", + "Saturated value: 0.0014\n", + "Final response: 742.1752\n", + "Raw spend: 18504.10978393352\n", + "After adstock: 18505.332006155742\n", + "After hill transform: 0.001374050164969272\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 61,378.45\n", + "Adstocked value: 61,378.78\n", + "Saturated value: 0.3625\n", + "Final response: 51806.5222\n", + "Raw spend: 61378.44643231745\n", + "After adstock: 61378.77976565078\n", + "After hill transform: 0.36251765473427616\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 14,020.39\n", + "Adstocked value: 14,020.73\n", + "Saturated value: 0.2195\n", + "Final response: 14744.8671\n", + "Raw spend: 14020.392605406694\n", + "After adstock: 14020.725938740028\n", + "After hill transform: 0.21949757586791083\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,504.11\n", + "Adstocked value: 18,505.33\n", + "Saturated value: 0.0014\n", + "Final response: 742.1752\n", + "Raw spend: 18504.10978393352\n", + "After adstock: 18505.332006155742\n", + "After hill transform: 0.001374050164969272\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 61,378.45\n", + "Adstocked value: 61,378.78\n", + "Saturated value: 0.3625\n", + "Final response: 51806.5222\n", + "Raw spend: 61378.44643231745\n", + "After adstock: 61378.77976565078\n", + "After hill transform: 0.36251765473427616\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 14,020.39\n", + "Adstocked value: 14,020.73\n", + "Saturated value: 0.2195\n", + "Final response: 14744.8671\n", + "Raw spend: 14020.392605391793\n", + "After adstock: 14020.725938725127\n", + "After hill transform: 0.21949757586743152\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993574836\n", + "After adstock: 50991.629464163074\n", + "After hill transform: 0.9903914825155633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,504.11\n", + "Adstocked value: 18,505.33\n", + "Saturated value: 0.0014\n", + "Final response: 742.1752\n", + "Raw spend: 18504.10978393352\n", + "After adstock: 18505.332006155742\n", + "After hill transform: 0.001374050164969272\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 61,378.45\n", + "Adstocked value: 61,378.78\n", + "Saturated value: 0.3625\n", + "Final response: 51806.5222\n", + "Raw spend: 61378.44643231745\n", + "After adstock: 61378.77976565078\n", + "After hill transform: 0.36251765473427616\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 14,020.39\n", + "Adstocked value: 14,020.73\n", + "Saturated value: 0.2195\n", + "Final response: 14744.8671\n", + "Raw spend: 14020.392605391793\n", + "After adstock: 14020.725938725127\n", + "After hill transform: 0.21949757586743152\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,504.11\n", + "Adstocked value: 18,505.33\n", + "Saturated value: 0.0014\n", + "Final response: 742.1752\n", + "Raw spend: 18504.10978394842\n", + "After adstock: 18505.332006170644\n", + "After hill transform: 0.001374050164972583\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 61,378.45\n", + "Adstocked value: 61,378.78\n", + "Saturated value: 0.3625\n", + "Final response: 51806.5222\n", + "Raw spend: 61378.44643231745\n", + "After adstock: 61378.77976565078\n", + "After hill transform: 0.36251765473427616\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 14,020.39\n", + "Adstocked value: 14,020.73\n", + "Saturated value: 0.2195\n", + "Final response: 14744.8671\n", + "Raw spend: 14020.392605391793\n", + "After adstock: 14020.725938725127\n", + "After hill transform: 0.21949757586743152\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,504.11\n", + "Adstocked value: 18,505.33\n", + "Saturated value: 0.0014\n", + "Final response: 742.1752\n", + "Raw spend: 18504.10978393352\n", + "After adstock: 18505.332006155742\n", + "After hill transform: 0.001374050164969272\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 61,378.45\n", + "Adstocked value: 61,378.78\n", + "Saturated value: 0.3625\n", + "Final response: 51806.5222\n", + "Raw spend: 61378.44643233235\n", + "After adstock: 61378.779765665684\n", + "After hill transform: 0.3625176547343091\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 14,020.39\n", + "Adstocked value: 14,020.73\n", + "Saturated value: 0.2195\n", + "Final response: 14744.8671\n", + "Raw spend: 14020.392605391793\n", + "After adstock: 14020.725938725127\n", + "After hill transform: 0.21949757586743152\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,504.11\n", + "Adstocked value: 18,505.33\n", + "Saturated value: 0.0014\n", + "Final response: 742.1752\n", + "Raw spend: 18504.10978393352\n", + "After adstock: 18505.332006155742\n", + "After hill transform: 0.001374050164969272\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 61,378.45\n", + "Adstocked value: 61,378.78\n", + "Saturated value: 0.3625\n", + "Final response: 51806.5222\n", + "Raw spend: 61378.44643231745\n", + "After adstock: 61378.77976565078\n", + "After hill transform: 0.36251765473427616\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 14,020.39\n", + "Adstocked value: 14,020.73\n", + "Saturated value: 0.2195\n", + "Final response: 14744.8671\n", + "Raw spend: 14020.392605406694\n", + "After adstock: 14020.725938740028\n", + "After hill transform: 0.21949757586791083\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,504.11\n", + "Adstocked value: 18,505.33\n", + "Saturated value: 0.0014\n", + "Final response: 742.1752\n", + "Raw spend: 18504.10978393352\n", + "After adstock: 18505.332006155742\n", + "After hill transform: 0.001374050164969272\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 61,378.45\n", + "Adstocked value: 61,378.78\n", + "Saturated value: 0.3625\n", + "Final response: 51806.5222\n", + "Raw spend: 61378.44643231745\n", + "After adstock: 61378.77976565078\n", + "After hill transform: 0.36251765473427616\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 14,020.39\n", + "Adstocked value: 14,020.73\n", + "Saturated value: 0.2195\n", + "Final response: 14744.8671\n", + "Raw spend: 14020.392605391793\n", + "After adstock: 14020.725938725127\n", + "After hill transform: 0.21949757586743152\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993574836\n", + "After adstock: 50991.629464163074\n", + "After hill transform: 0.9903914825155633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,504.26\n", + "Adstocked value: 18,505.48\n", + "Saturated value: 0.0014\n", + "Final response: 742.1929\n", + "Raw spend: 18504.257284209605\n", + "After adstock: 18505.479506431828\n", + "After hill transform: 0.0013740829394430732\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 61,378.86\n", + "Adstocked value: 61,379.20\n", + "Saturated value: 0.3625\n", + "Final response: 51806.6542\n", + "Raw spend: 61378.86452512277\n", + "After adstock: 61379.19785845611\n", + "After hill transform: 0.362518577946371\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 14,022.67\n", + "Adstocked value: 14,023.01\n", + "Saturated value: 0.2196\n", + "Final response: 14749.7976\n", + "Raw spend: 14022.674231041703\n", + "After adstock: 14023.007564375037\n", + "After hill transform: 0.21957097191271915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,504.26\n", + "Adstocked value: 18,505.48\n", + "Saturated value: 0.0014\n", + "Final response: 742.1929\n", + "Raw spend: 18504.257284209605\n", + "After adstock: 18505.479506431828\n", + "After hill transform: 0.0013740829394430732\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 61,378.86\n", + "Adstocked value: 61,379.20\n", + "Saturated value: 0.3625\n", + "Final response: 51806.6542\n", + "Raw spend: 61378.86452512277\n", + "After adstock: 61379.19785845611\n", + "After hill transform: 0.362518577946371\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 14,022.67\n", + "Adstocked value: 14,023.01\n", + "Saturated value: 0.2196\n", + "Final response: 14749.7976\n", + "Raw spend: 14022.674231041703\n", + "After adstock: 14023.007564375037\n", + "After hill transform: 0.21957097191271915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,504.26\n", + "Adstocked value: 18,505.48\n", + "Saturated value: 0.0014\n", + "Final response: 742.1929\n", + "Raw spend: 18504.257284224506\n", + "After adstock: 18505.47950644673\n", + "After hill transform: 0.0013740829394463842\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 61,378.86\n", + "Adstocked value: 61,379.20\n", + "Saturated value: 0.3625\n", + "Final response: 51806.6542\n", + "Raw spend: 61378.86452512277\n", + "After adstock: 61379.19785845611\n", + "After hill transform: 0.362518577946371\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 14,022.67\n", + "Adstocked value: 14,023.01\n", + "Saturated value: 0.2196\n", + "Final response: 14749.7976\n", + "Raw spend: 14022.674231041703\n", + "After adstock: 14023.007564375037\n", + "After hill transform: 0.21957097191271915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,504.26\n", + "Adstocked value: 18,505.48\n", + "Saturated value: 0.0014\n", + "Final response: 742.1929\n", + "Raw spend: 18504.257284209605\n", + "After adstock: 18505.479506431828\n", + "After hill transform: 0.0013740829394430732\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 61,378.86\n", + "Adstocked value: 61,379.20\n", + "Saturated value: 0.3625\n", + "Final response: 51806.6542\n", + "Raw spend: 61378.86452513767\n", + "After adstock: 61379.19785847101\n", + "After hill transform: 0.3625185779464039\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 14,022.67\n", + "Adstocked value: 14,023.01\n", + "Saturated value: 0.2196\n", + "Final response: 14749.7976\n", + "Raw spend: 14022.674231041703\n", + "After adstock: 14023.007564375037\n", + "After hill transform: 0.21957097191271915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,504.26\n", + "Adstocked value: 18,505.48\n", + "Saturated value: 0.0014\n", + "Final response: 742.1929\n", + "Raw spend: 18504.257284209605\n", + "After adstock: 18505.479506431828\n", + "After hill transform: 0.0013740829394430732\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 61,378.86\n", + "Adstocked value: 61,379.20\n", + "Saturated value: 0.3625\n", + "Final response: 51806.6542\n", + "Raw spend: 61378.86452512277\n", + "After adstock: 61379.19785845611\n", + "After hill transform: 0.362518577946371\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 14,022.67\n", + "Adstocked value: 14,023.01\n", + "Saturated value: 0.2196\n", + "Final response: 14749.7976\n", + "Raw spend: 14022.674231056604\n", + "After adstock: 14023.007564389938\n", + "After hill transform: 0.21957097191319852\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,504.26\n", + "Adstocked value: 18,505.48\n", + "Saturated value: 0.0014\n", + "Final response: 742.1929\n", + "Raw spend: 18504.257284209605\n", + "After adstock: 18505.479506431828\n", + "After hill transform: 0.0013740829394430732\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 61,378.86\n", + "Adstocked value: 61,379.20\n", + "Saturated value: 0.3625\n", + "Final response: 51806.6542\n", + "Raw spend: 61378.86452512277\n", + "After adstock: 61379.19785845611\n", + "After hill transform: 0.362518577946371\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 14,022.67\n", + "Adstocked value: 14,023.01\n", + "Saturated value: 0.2196\n", + "Final response: 14749.7976\n", + "Raw spend: 14022.674231041703\n", + "After adstock: 14023.007564375037\n", + "After hill transform: 0.21957097191271915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993574836\n", + "After adstock: 50991.629464163074\n", + "After hill transform: 0.9903914825155633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,504.26\n", + "Adstocked value: 18,505.48\n", + "Saturated value: 0.0014\n", + "Final response: 742.1929\n", + "Raw spend: 18504.257284209605\n", + "After adstock: 18505.479506431828\n", + "After hill transform: 0.0013740829394430732\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 61,378.86\n", + "Adstocked value: 61,379.20\n", + "Saturated value: 0.3625\n", + "Final response: 51806.6542\n", + "Raw spend: 61378.86452512277\n", + "After adstock: 61379.19785845611\n", + "After hill transform: 0.362518577946371\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 14,022.67\n", + "Adstocked value: 14,023.01\n", + "Saturated value: 0.2196\n", + "Final response: 14749.7976\n", + "Raw spend: 14022.674231041703\n", + "After adstock: 14023.007564375037\n", + "After hill transform: 0.21957097191271915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,504.26\n", + "Adstocked value: 18,505.48\n", + "Saturated value: 0.0014\n", + "Final response: 742.1929\n", + "Raw spend: 18504.257284224506\n", + "After adstock: 18505.47950644673\n", + "After hill transform: 0.0013740829394463842\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 61,378.86\n", + "Adstocked value: 61,379.20\n", + "Saturated value: 0.3625\n", + "Final response: 51806.6542\n", + "Raw spend: 61378.86452512277\n", + "After adstock: 61379.19785845611\n", + "After hill transform: 0.362518577946371\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 14,022.67\n", + "Adstocked value: 14,023.01\n", + "Saturated value: 0.2196\n", + "Final response: 14749.7976\n", + "Raw spend: 14022.674231041703\n", + "After adstock: 14023.007564375037\n", + "After hill transform: 0.21957097191271915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,504.26\n", + "Adstocked value: 18,505.48\n", + "Saturated value: 0.0014\n", + "Final response: 742.1929\n", + "Raw spend: 18504.257284209605\n", + "After adstock: 18505.479506431828\n", + "After hill transform: 0.0013740829394430732\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 61,378.86\n", + "Adstocked value: 61,379.20\n", + "Saturated value: 0.3625\n", + "Final response: 51806.6542\n", + "Raw spend: 61378.86452513767\n", + "After adstock: 61379.19785847101\n", + "After hill transform: 0.3625185779464039\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 14,022.67\n", + "Adstocked value: 14,023.01\n", + "Saturated value: 0.2196\n", + "Final response: 14749.7976\n", + "Raw spend: 14022.674231041703\n", + "After adstock: 14023.007564375037\n", + "After hill transform: 0.21957097191271915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,504.26\n", + "Adstocked value: 18,505.48\n", + "Saturated value: 0.0014\n", + "Final response: 742.1929\n", + "Raw spend: 18504.257284209605\n", + "After adstock: 18505.479506431828\n", + "After hill transform: 0.0013740829394430732\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 61,378.86\n", + "Adstocked value: 61,379.20\n", + "Saturated value: 0.3625\n", + "Final response: 51806.6542\n", + "Raw spend: 61378.86452512277\n", + "After adstock: 61379.19785845611\n", + "After hill transform: 0.362518577946371\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 14,022.67\n", + "Adstocked value: 14,023.01\n", + "Saturated value: 0.2196\n", + "Final response: 14749.7976\n", + "Raw spend: 14022.674231056604\n", + "After adstock: 14023.007564389938\n", + "After hill transform: 0.21957097191319852\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,504.26\n", + "Adstocked value: 18,505.48\n", + "Saturated value: 0.0014\n", + "Final response: 742.1929\n", + "Raw spend: 18504.257284209605\n", + "After adstock: 18505.479506431828\n", + "After hill transform: 0.0013740829394430732\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 61,378.86\n", + "Adstocked value: 61,379.20\n", + "Saturated value: 0.3625\n", + "Final response: 51806.6542\n", + "Raw spend: 61378.86452512277\n", + "After adstock: 61379.19785845611\n", + "After hill transform: 0.362518577946371\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 14,022.67\n", + "Adstocked value: 14,023.01\n", + "Saturated value: 0.2196\n", + "Final response: 14749.7976\n", + "Raw spend: 14022.674231041703\n", + "After adstock: 14023.007564375037\n", + "After hill transform: 0.21957097191271915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993574836\n", + "After adstock: 50991.629464163074\n", + "After hill transform: 0.9903914825155633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,504.99\n", + "Adstocked value: 18,506.22\n", + "Saturated value: 0.0014\n", + "Final response: 742.2815\n", + "Raw spend: 18504.994890098584\n", + "After adstock: 18506.217112320806\n", + "After hill transform: 0.0013742468428274432\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 61,380.96\n", + "Adstocked value: 61,381.29\n", + "Saturated value: 0.3625\n", + "Final response: 51807.3140\n", + "Raw spend: 61380.95539192106\n", + "After adstock: 61381.288725254395\n", + "After hill transform: 0.36252319481708184\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 14,034.09\n", + "Adstocked value: 14,034.43\n", + "Saturated value: 0.2199\n", + "Final response: 14774.4775\n", + "Raw spend: 14034.09260221272\n", + "After adstock: 14034.425935546054\n", + "After hill transform: 0.21993836703190422\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299318521\n", + "After adstock: 50991.629463773446\n", + "After hill transform: 0.9903914825153615\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,504.99\n", + "Adstocked value: 18,506.22\n", + "Saturated value: 0.0014\n", + "Final response: 742.2815\n", + "Raw spend: 18504.994890098584\n", + "After adstock: 18506.217112320806\n", + "After hill transform: 0.0013742468428274432\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 61,380.96\n", + "Adstocked value: 61,381.29\n", + "Saturated value: 0.3625\n", + "Final response: 51807.3140\n", + "Raw spend: 61380.95539192106\n", + "After adstock: 61381.288725254395\n", + "After hill transform: 0.36252319481708184\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 14,034.09\n", + "Adstocked value: 14,034.43\n", + "Saturated value: 0.2199\n", + "Final response: 14774.4775\n", + "Raw spend: 14034.09260221272\n", + "After adstock: 14034.425935546054\n", + "After hill transform: 0.21993836703190422\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299318521\n", + "After adstock: 50991.629463773446\n", + "After hill transform: 0.9903914825153615\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,504.99\n", + "Adstocked value: 18,506.22\n", + "Saturated value: 0.0014\n", + "Final response: 742.2815\n", + "Raw spend: 18504.994890113485\n", + "After adstock: 18506.217112335707\n", + "After hill transform: 0.0013742468428307544\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 61,380.96\n", + "Adstocked value: 61,381.29\n", + "Saturated value: 0.3625\n", + "Final response: 51807.3140\n", + "Raw spend: 61380.95539192106\n", + "After adstock: 61381.288725254395\n", + "After hill transform: 0.36252319481708184\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 14,034.09\n", + "Adstocked value: 14,034.43\n", + "Saturated value: 0.2199\n", + "Final response: 14774.4775\n", + "Raw spend: 14034.09260221272\n", + "After adstock: 14034.425935546054\n", + "After hill transform: 0.21993836703190422\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299318521\n", + "After adstock: 50991.629463773446\n", + "After hill transform: 0.9903914825153615\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,504.99\n", + "Adstocked value: 18,506.22\n", + "Saturated value: 0.0014\n", + "Final response: 742.2815\n", + "Raw spend: 18504.994890098584\n", + "After adstock: 18506.217112320806\n", + "After hill transform: 0.0013742468428274432\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 61,380.96\n", + "Adstocked value: 61,381.29\n", + "Saturated value: 0.3625\n", + "Final response: 51807.3140\n", + "Raw spend: 61380.95539193596\n", + "After adstock: 61381.288725269296\n", + "After hill transform: 0.3625231948171147\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 14,034.09\n", + "Adstocked value: 14,034.43\n", + "Saturated value: 0.2199\n", + "Final response: 14774.4775\n", + "Raw spend: 14034.09260221272\n", + "After adstock: 14034.425935546054\n", + "After hill transform: 0.21993836703190422\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299318521\n", + "After adstock: 50991.629463773446\n", + "After hill transform: 0.9903914825153615\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,504.99\n", + "Adstocked value: 18,506.22\n", + "Saturated value: 0.0014\n", + "Final response: 742.2815\n", + "Raw spend: 18504.994890098584\n", + "After adstock: 18506.217112320806\n", + "After hill transform: 0.0013742468428274432\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 61,380.96\n", + "Adstocked value: 61,381.29\n", + "Saturated value: 0.3625\n", + "Final response: 51807.3140\n", + "Raw spend: 61380.95539192106\n", + "After adstock: 61381.288725254395\n", + "After hill transform: 0.36252319481708184\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 14,034.09\n", + "Adstocked value: 14,034.43\n", + "Saturated value: 0.2199\n", + "Final response: 14774.4775\n", + "Raw spend: 14034.092602227622\n", + "After adstock: 14034.425935560956\n", + "After hill transform: 0.21993836703238376\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299318521\n", + "After adstock: 50991.629463773446\n", + "After hill transform: 0.9903914825153615\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,504.99\n", + "Adstocked value: 18,506.22\n", + "Saturated value: 0.0014\n", + "Final response: 742.2815\n", + "Raw spend: 18504.994890098584\n", + "After adstock: 18506.217112320806\n", + "After hill transform: 0.0013742468428274432\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 61,380.96\n", + "Adstocked value: 61,381.29\n", + "Saturated value: 0.3625\n", + "Final response: 51807.3140\n", + "Raw spend: 61380.95539192106\n", + "After adstock: 61381.288725254395\n", + "After hill transform: 0.36252319481708184\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 14,034.09\n", + "Adstocked value: 14,034.43\n", + "Saturated value: 0.2199\n", + "Final response: 14774.4775\n", + "Raw spend: 14034.09260221272\n", + "After adstock: 14034.425935546054\n", + "After hill transform: 0.21993836703190422\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299320011\n", + "After adstock: 50991.62946378835\n", + "After hill transform: 0.9903914825153692\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,504.99\n", + "Adstocked value: 18,506.22\n", + "Saturated value: 0.0014\n", + "Final response: 742.2815\n", + "Raw spend: 18504.994890098584\n", + "After adstock: 18506.217112320806\n", + "After hill transform: 0.0013742468428274432\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 61,380.96\n", + "Adstocked value: 61,381.29\n", + "Saturated value: 0.3625\n", + "Final response: 51807.3140\n", + "Raw spend: 61380.95539192106\n", + "After adstock: 61381.288725254395\n", + "After hill transform: 0.36252319481708184\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 14,034.09\n", + "Adstocked value: 14,034.43\n", + "Saturated value: 0.2199\n", + "Final response: 14774.4775\n", + "Raw spend: 14034.09260221272\n", + "After adstock: 14034.425935546054\n", + "After hill transform: 0.21993836703190422\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299318521\n", + "After adstock: 50991.629463773446\n", + "After hill transform: 0.9903914825153615\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,504.99\n", + "Adstocked value: 18,506.22\n", + "Saturated value: 0.0014\n", + "Final response: 742.2815\n", + "Raw spend: 18504.994890113485\n", + "After adstock: 18506.217112335707\n", + "After hill transform: 0.0013742468428307544\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 61,380.96\n", + "Adstocked value: 61,381.29\n", + "Saturated value: 0.3625\n", + "Final response: 51807.3140\n", + "Raw spend: 61380.95539192106\n", + "After adstock: 61381.288725254395\n", + "After hill transform: 0.36252319481708184\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 14,034.09\n", + "Adstocked value: 14,034.43\n", + "Saturated value: 0.2199\n", + "Final response: 14774.4775\n", + "Raw spend: 14034.09260221272\n", + "After adstock: 14034.425935546054\n", + "After hill transform: 0.21993836703190422\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299318521\n", + "After adstock: 50991.629463773446\n", + "After hill transform: 0.9903914825153615\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,504.99\n", + "Adstocked value: 18,506.22\n", + "Saturated value: 0.0014\n", + "Final response: 742.2815\n", + "Raw spend: 18504.994890098584\n", + "After adstock: 18506.217112320806\n", + "After hill transform: 0.0013742468428274432\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 61,380.96\n", + "Adstocked value: 61,381.29\n", + "Saturated value: 0.3625\n", + "Final response: 51807.3140\n", + "Raw spend: 61380.95539193596\n", + "After adstock: 61381.288725269296\n", + "After hill transform: 0.3625231948171147\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 14,034.09\n", + "Adstocked value: 14,034.43\n", + "Saturated value: 0.2199\n", + "Final response: 14774.4775\n", + "Raw spend: 14034.09260221272\n", + "After adstock: 14034.425935546054\n", + "After hill transform: 0.21993836703190422\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299318521\n", + "After adstock: 50991.629463773446\n", + "After hill transform: 0.9903914825153615\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,504.99\n", + "Adstocked value: 18,506.22\n", + "Saturated value: 0.0014\n", + "Final response: 742.2815\n", + "Raw spend: 18504.994890098584\n", + "After adstock: 18506.217112320806\n", + "After hill transform: 0.0013742468428274432\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 61,380.96\n", + "Adstocked value: 61,381.29\n", + "Saturated value: 0.3625\n", + "Final response: 51807.3140\n", + "Raw spend: 61380.95539192106\n", + "After adstock: 61381.288725254395\n", + "After hill transform: 0.36252319481708184\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 14,034.09\n", + "Adstocked value: 14,034.43\n", + "Saturated value: 0.2199\n", + "Final response: 14774.4775\n", + "Raw spend: 14034.092602227622\n", + "After adstock: 14034.425935560956\n", + "After hill transform: 0.21993836703238376\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299318521\n", + "After adstock: 50991.629463773446\n", + "After hill transform: 0.9903914825153615\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,504.99\n", + "Adstocked value: 18,506.22\n", + "Saturated value: 0.0014\n", + "Final response: 742.2815\n", + "Raw spend: 18504.994890098584\n", + "After adstock: 18506.217112320806\n", + "After hill transform: 0.0013742468428274432\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 61,380.96\n", + "Adstocked value: 61,381.29\n", + "Saturated value: 0.3625\n", + "Final response: 51807.3140\n", + "Raw spend: 61380.95539192106\n", + "After adstock: 61381.288725254395\n", + "After hill transform: 0.36252319481708184\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 14,034.09\n", + "Adstocked value: 14,034.43\n", + "Saturated value: 0.2199\n", + "Final response: 14774.4775\n", + "Raw spend: 14034.09260221272\n", + "After adstock: 14034.425935546054\n", + "After hill transform: 0.21993836703190422\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299320011\n", + "After adstock: 50991.62946378835\n", + "After hill transform: 0.9903914825153692\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,508.68\n", + "Adstocked value: 18,509.90\n", + "Saturated value: 0.0014\n", + "Final response: 742.7235\n", + "Raw spend: 18508.67738267076\n", + "After adstock: 18509.899604892984\n", + "After hill transform: 0.0013750653237258631\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 61,391.40\n", + "Adstocked value: 61,391.73\n", + "Saturated value: 0.3625\n", + "Final response: 51810.6089\n", + "Raw spend: 61391.398004928655\n", + "After adstock: 61391.73133826199\n", + "After hill transform: 0.3625462513150085\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 14,091.18\n", + "Adstocked value: 14,091.51\n", + "Saturated value: 0.2218\n", + "Final response: 14897.9999\n", + "Raw spend: 14091.17541840643\n", + "After adstock: 14091.508751739764\n", + "After hill transform: 0.22177716655043087\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299347629\n", + "After adstock: 50991.62946406453\n", + "After hill transform: 0.9903914825155122\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,508.68\n", + "Adstocked value: 18,509.90\n", + "Saturated value: 0.0014\n", + "Final response: 742.7235\n", + "Raw spend: 18508.67738267076\n", + "After adstock: 18509.899604892984\n", + "After hill transform: 0.0013750653237258631\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 61,391.40\n", + "Adstocked value: 61,391.73\n", + "Saturated value: 0.3625\n", + "Final response: 51810.6089\n", + "Raw spend: 61391.398004928655\n", + "After adstock: 61391.73133826199\n", + "After hill transform: 0.3625462513150085\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 14,091.18\n", + "Adstocked value: 14,091.51\n", + "Saturated value: 0.2218\n", + "Final response: 14897.9999\n", + "Raw spend: 14091.17541840643\n", + "After adstock: 14091.508751739764\n", + "After hill transform: 0.22177716655043087\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299347629\n", + "After adstock: 50991.62946406453\n", + "After hill transform: 0.9903914825155122\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,508.68\n", + "Adstocked value: 18,509.90\n", + "Saturated value: 0.0014\n", + "Final response: 742.7235\n", + "Raw spend: 18508.677382685662\n", + "After adstock: 18509.899604907885\n", + "After hill transform: 0.0013750653237291756\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 61,391.40\n", + "Adstocked value: 61,391.73\n", + "Saturated value: 0.3625\n", + "Final response: 51810.6089\n", + "Raw spend: 61391.398004928655\n", + "After adstock: 61391.73133826199\n", + "After hill transform: 0.3625462513150085\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 14,091.18\n", + "Adstocked value: 14,091.51\n", + "Saturated value: 0.2218\n", + "Final response: 14897.9999\n", + "Raw spend: 14091.17541840643\n", + "After adstock: 14091.508751739764\n", + "After hill transform: 0.22177716655043087\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299347629\n", + "After adstock: 50991.62946406453\n", + "After hill transform: 0.9903914825155122\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,508.68\n", + "Adstocked value: 18,509.90\n", + "Saturated value: 0.0014\n", + "Final response: 742.7235\n", + "Raw spend: 18508.67738267076\n", + "After adstock: 18509.899604892984\n", + "After hill transform: 0.0013750653237258631\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 61,391.40\n", + "Adstocked value: 61,391.73\n", + "Saturated value: 0.3625\n", + "Final response: 51810.6089\n", + "Raw spend: 61391.398004943556\n", + "After adstock: 61391.73133827689\n", + "After hill transform: 0.3625462513150414\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 14,091.18\n", + "Adstocked value: 14,091.51\n", + "Saturated value: 0.2218\n", + "Final response: 14897.9999\n", + "Raw spend: 14091.17541840643\n", + "After adstock: 14091.508751739764\n", + "After hill transform: 0.22177716655043087\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299347629\n", + "After adstock: 50991.62946406453\n", + "After hill transform: 0.9903914825155122\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,508.68\n", + "Adstocked value: 18,509.90\n", + "Saturated value: 0.0014\n", + "Final response: 742.7235\n", + "Raw spend: 18508.67738267076\n", + "After adstock: 18509.899604892984\n", + "After hill transform: 0.0013750653237258631\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 61,391.40\n", + "Adstocked value: 61,391.73\n", + "Saturated value: 0.3625\n", + "Final response: 51810.6089\n", + "Raw spend: 61391.398004928655\n", + "After adstock: 61391.73133826199\n", + "After hill transform: 0.3625462513150085\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 14,091.18\n", + "Adstocked value: 14,091.51\n", + "Saturated value: 0.2218\n", + "Final response: 14897.9999\n", + "Raw spend: 14091.175418421331\n", + "After adstock: 14091.508751754665\n", + "After hill transform: 0.22177716655091131\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299347629\n", + "After adstock: 50991.62946406453\n", + "After hill transform: 0.9903914825155122\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,508.68\n", + "Adstocked value: 18,509.90\n", + "Saturated value: 0.0014\n", + "Final response: 742.7235\n", + "Raw spend: 18508.67738267076\n", + "After adstock: 18509.899604892984\n", + "After hill transform: 0.0013750653237258631\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 61,391.40\n", + "Adstocked value: 61,391.73\n", + "Saturated value: 0.3625\n", + "Final response: 51810.6089\n", + "Raw spend: 61391.398004928655\n", + "After adstock: 61391.73133826199\n", + "After hill transform: 0.3625462513150085\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 14,091.18\n", + "Adstocked value: 14,091.51\n", + "Saturated value: 0.2218\n", + "Final response: 14897.9999\n", + "Raw spend: 14091.17541840643\n", + "After adstock: 14091.508751739764\n", + "After hill transform: 0.22177716655043087\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299349119\n", + "After adstock: 50991.62946407943\n", + "After hill transform: 0.99039148251552\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,508.68\n", + "Adstocked value: 18,509.90\n", + "Saturated value: 0.0014\n", + "Final response: 742.7235\n", + "Raw spend: 18508.67738267076\n", + "After adstock: 18509.899604892984\n", + "After hill transform: 0.0013750653237258631\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 61,391.40\n", + "Adstocked value: 61,391.73\n", + "Saturated value: 0.3625\n", + "Final response: 51810.6089\n", + "Raw spend: 61391.398004928655\n", + "After adstock: 61391.73133826199\n", + "After hill transform: 0.3625462513150085\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 14,091.18\n", + "Adstocked value: 14,091.51\n", + "Saturated value: 0.2218\n", + "Final response: 14897.9999\n", + "Raw spend: 14091.17541840643\n", + "After adstock: 14091.508751739764\n", + "After hill transform: 0.22177716655043087\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299347629\n", + "After adstock: 50991.62946406453\n", + "After hill transform: 0.9903914825155122\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,508.68\n", + "Adstocked value: 18,509.90\n", + "Saturated value: 0.0014\n", + "Final response: 742.7235\n", + "Raw spend: 18508.677382685662\n", + "After adstock: 18509.899604907885\n", + "After hill transform: 0.0013750653237291756\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 61,391.40\n", + "Adstocked value: 61,391.73\n", + "Saturated value: 0.3625\n", + "Final response: 51810.6089\n", + "Raw spend: 61391.398004928655\n", + "After adstock: 61391.73133826199\n", + "After hill transform: 0.3625462513150085\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 14,091.18\n", + "Adstocked value: 14,091.51\n", + "Saturated value: 0.2218\n", + "Final response: 14897.9999\n", + "Raw spend: 14091.17541840643\n", + "After adstock: 14091.508751739764\n", + "After hill transform: 0.22177716655043087\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299347629\n", + "After adstock: 50991.62946406453\n", + "After hill transform: 0.9903914825155122\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,508.68\n", + "Adstocked value: 18,509.90\n", + "Saturated value: 0.0014\n", + "Final response: 742.7235\n", + "Raw spend: 18508.67738267076\n", + "After adstock: 18509.899604892984\n", + "After hill transform: 0.0013750653237258631\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 61,391.40\n", + "Adstocked value: 61,391.73\n", + "Saturated value: 0.3625\n", + "Final response: 51810.6089\n", + "Raw spend: 61391.398004943556\n", + "After adstock: 61391.73133827689\n", + "After hill transform: 0.3625462513150414\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 14,091.18\n", + "Adstocked value: 14,091.51\n", + "Saturated value: 0.2218\n", + "Final response: 14897.9999\n", + "Raw spend: 14091.17541840643\n", + "After adstock: 14091.508751739764\n", + "After hill transform: 0.22177716655043087\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299347629\n", + "After adstock: 50991.62946406453\n", + "After hill transform: 0.9903914825155122\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,508.68\n", + "Adstocked value: 18,509.90\n", + "Saturated value: 0.0014\n", + "Final response: 742.7235\n", + "Raw spend: 18508.67738267076\n", + "After adstock: 18509.899604892984\n", + "After hill transform: 0.0013750653237258631\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 61,391.40\n", + "Adstocked value: 61,391.73\n", + "Saturated value: 0.3625\n", + "Final response: 51810.6089\n", + "Raw spend: 61391.398004928655\n", + "After adstock: 61391.73133826199\n", + "After hill transform: 0.3625462513150085\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 14,091.18\n", + "Adstocked value: 14,091.51\n", + "Saturated value: 0.2218\n", + "Final response: 14897.9999\n", + "Raw spend: 14091.175418421331\n", + "After adstock: 14091.508751754665\n", + "After hill transform: 0.22177716655091131\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299347629\n", + "After adstock: 50991.62946406453\n", + "After hill transform: 0.9903914825155122\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,508.68\n", + "Adstocked value: 18,509.90\n", + "Saturated value: 0.0014\n", + "Final response: 742.7235\n", + "Raw spend: 18508.67738267076\n", + "After adstock: 18509.899604892984\n", + "After hill transform: 0.0013750653237258631\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 61,391.40\n", + "Adstocked value: 61,391.73\n", + "Saturated value: 0.3625\n", + "Final response: 51810.6089\n", + "Raw spend: 61391.398004928655\n", + "After adstock: 61391.73133826199\n", + "After hill transform: 0.3625462513150085\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 14,091.18\n", + "Adstocked value: 14,091.51\n", + "Saturated value: 0.2218\n", + "Final response: 14897.9999\n", + "Raw spend: 14091.17541840643\n", + "After adstock: 14091.508751739764\n", + "After hill transform: 0.22177716655043087\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299349119\n", + "After adstock: 50991.62946407943\n", + "After hill transform: 0.99039148251552\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,527.12\n", + "Adstocked value: 18,528.34\n", + "Saturated value: 0.0014\n", + "Final response: 744.9401\n", + "Raw spend: 18527.11859372051\n", + "After adstock: 18528.34081594273\n", + "After hill transform: 0.0013791689906447286\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 61,443.72\n", + "Adstocked value: 61,444.05\n", + "Saturated value: 0.3627\n", + "Final response: 51827.1098\n", + "Raw spend: 61443.716489966326\n", + "After adstock: 61444.04982329966\n", + "After hill transform: 0.3626617170599652\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 14,377.13\n", + "Adstocked value: 14,377.46\n", + "Saturated value: 0.2310\n", + "Final response: 15520.1718\n", + "Raw spend: 14377.127103726083\n", + "After adstock: 14377.460437059417\n", + "After hill transform: 0.2310390499235229\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299281342\n", + "After adstock: 50991.62946340166\n", + "After hill transform: 0.990391482515169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,527.12\n", + "Adstocked value: 18,528.34\n", + "Saturated value: 0.0014\n", + "Final response: 744.9401\n", + "Raw spend: 18527.11859372051\n", + "After adstock: 18528.34081594273\n", + "After hill transform: 0.0013791689906447286\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 61,443.72\n", + "Adstocked value: 61,444.05\n", + "Saturated value: 0.3627\n", + "Final response: 51827.1098\n", + "Raw spend: 61443.716489966326\n", + "After adstock: 61444.04982329966\n", + "After hill transform: 0.3626617170599652\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 14,377.13\n", + "Adstocked value: 14,377.46\n", + "Saturated value: 0.2310\n", + "Final response: 15520.1718\n", + "Raw spend: 14377.127103726083\n", + "After adstock: 14377.460437059417\n", + "After hill transform: 0.2310390499235229\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299281342\n", + "After adstock: 50991.62946340166\n", + "After hill transform: 0.990391482515169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,527.12\n", + "Adstocked value: 18,528.34\n", + "Saturated value: 0.0014\n", + "Final response: 744.9401\n", + "Raw spend: 18527.11859373541\n", + "After adstock: 18528.340815957632\n", + "After hill transform: 0.0013791689906480476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 61,443.72\n", + "Adstocked value: 61,444.05\n", + "Saturated value: 0.3627\n", + "Final response: 51827.1098\n", + "Raw spend: 61443.716489966326\n", + "After adstock: 61444.04982329966\n", + "After hill transform: 0.3626617170599652\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 14,377.13\n", + "Adstocked value: 14,377.46\n", + "Saturated value: 0.2310\n", + "Final response: 15520.1718\n", + "Raw spend: 14377.127103726083\n", + "After adstock: 14377.460437059417\n", + "After hill transform: 0.2310390499235229\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299281342\n", + "After adstock: 50991.62946340166\n", + "After hill transform: 0.990391482515169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,527.12\n", + "Adstocked value: 18,528.34\n", + "Saturated value: 0.0014\n", + "Final response: 744.9401\n", + "Raw spend: 18527.11859372051\n", + "After adstock: 18528.34081594273\n", + "After hill transform: 0.0013791689906447286\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 61,443.72\n", + "Adstocked value: 61,444.05\n", + "Saturated value: 0.3627\n", + "Final response: 51827.1098\n", + "Raw spend: 61443.71648998123\n", + "After adstock: 61444.04982331456\n", + "After hill transform: 0.36266171705999806\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 14,377.13\n", + "Adstocked value: 14,377.46\n", + "Saturated value: 0.2310\n", + "Final response: 15520.1718\n", + "Raw spend: 14377.127103726083\n", + "After adstock: 14377.460437059417\n", + "After hill transform: 0.2310390499235229\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299281342\n", + "After adstock: 50991.62946340166\n", + "After hill transform: 0.990391482515169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,527.12\n", + "Adstocked value: 18,528.34\n", + "Saturated value: 0.0014\n", + "Final response: 744.9401\n", + "Raw spend: 18527.11859372051\n", + "After adstock: 18528.34081594273\n", + "After hill transform: 0.0013791689906447286\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 61,443.72\n", + "Adstocked value: 61,444.05\n", + "Saturated value: 0.3627\n", + "Final response: 51827.1098\n", + "Raw spend: 61443.716489966326\n", + "After adstock: 61444.04982329966\n", + "After hill transform: 0.3626617170599652\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 14,377.13\n", + "Adstocked value: 14,377.46\n", + "Saturated value: 0.2310\n", + "Final response: 15520.1718\n", + "Raw spend: 14377.127103740984\n", + "After adstock: 14377.460437074318\n", + "After hill transform: 0.2310390499240076\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299281342\n", + "After adstock: 50991.62946340166\n", + "After hill transform: 0.990391482515169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,527.12\n", + "Adstocked value: 18,528.34\n", + "Saturated value: 0.0014\n", + "Final response: 744.9401\n", + "Raw spend: 18527.11859372051\n", + "After adstock: 18528.34081594273\n", + "After hill transform: 0.0013791689906447286\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 61,443.72\n", + "Adstocked value: 61,444.05\n", + "Saturated value: 0.3627\n", + "Final response: 51827.1098\n", + "Raw spend: 61443.716489966326\n", + "After adstock: 61444.04982329966\n", + "After hill transform: 0.3626617170599652\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 14,377.13\n", + "Adstocked value: 14,377.46\n", + "Saturated value: 0.2310\n", + "Final response: 15520.1718\n", + "Raw spend: 14377.127103726083\n", + "After adstock: 14377.460437059417\n", + "After hill transform: 0.2310390499235229\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299282832\n", + "After adstock: 50991.62946341656\n", + "After hill transform: 0.9903914825151766\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,527.12\n", + "Adstocked value: 18,528.34\n", + "Saturated value: 0.0014\n", + "Final response: 744.9401\n", + "Raw spend: 18527.11859372051\n", + "After adstock: 18528.34081594273\n", + "After hill transform: 0.0013791689906447286\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 61,443.72\n", + "Adstocked value: 61,444.05\n", + "Saturated value: 0.3627\n", + "Final response: 51827.1098\n", + "Raw spend: 61443.716489966326\n", + "After adstock: 61444.04982329966\n", + "After hill transform: 0.3626617170599652\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 14,377.13\n", + "Adstocked value: 14,377.46\n", + "Saturated value: 0.2310\n", + "Final response: 15520.1718\n", + "Raw spend: 14377.127103726083\n", + "After adstock: 14377.460437059417\n", + "After hill transform: 0.2310390499235229\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299281342\n", + "After adstock: 50991.62946340166\n", + "After hill transform: 0.990391482515169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,527.12\n", + "Adstocked value: 18,528.34\n", + "Saturated value: 0.0014\n", + "Final response: 744.9401\n", + "Raw spend: 18527.11859373541\n", + "After adstock: 18528.340815957632\n", + "After hill transform: 0.0013791689906480476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 61,443.72\n", + "Adstocked value: 61,444.05\n", + "Saturated value: 0.3627\n", + "Final response: 51827.1098\n", + "Raw spend: 61443.716489966326\n", + "After adstock: 61444.04982329966\n", + "After hill transform: 0.3626617170599652\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 14,377.13\n", + "Adstocked value: 14,377.46\n", + "Saturated value: 0.2310\n", + "Final response: 15520.1718\n", + "Raw spend: 14377.127103726083\n", + "After adstock: 14377.460437059417\n", + "After hill transform: 0.2310390499235229\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299281342\n", + "After adstock: 50991.62946340166\n", + "After hill transform: 0.990391482515169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,527.12\n", + "Adstocked value: 18,528.34\n", + "Saturated value: 0.0014\n", + "Final response: 744.9401\n", + "Raw spend: 18527.11859372051\n", + "After adstock: 18528.34081594273\n", + "After hill transform: 0.0013791689906447286\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 61,443.72\n", + "Adstocked value: 61,444.05\n", + "Saturated value: 0.3627\n", + "Final response: 51827.1098\n", + "Raw spend: 61443.71648998123\n", + "After adstock: 61444.04982331456\n", + "After hill transform: 0.36266171705999806\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 14,377.13\n", + "Adstocked value: 14,377.46\n", + "Saturated value: 0.2310\n", + "Final response: 15520.1718\n", + "Raw spend: 14377.127103726083\n", + "After adstock: 14377.460437059417\n", + "After hill transform: 0.2310390499235229\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299281342\n", + "After adstock: 50991.62946340166\n", + "After hill transform: 0.990391482515169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,527.12\n", + "Adstocked value: 18,528.34\n", + "Saturated value: 0.0014\n", + "Final response: 744.9401\n", + "Raw spend: 18527.11859372051\n", + "After adstock: 18528.34081594273\n", + "After hill transform: 0.0013791689906447286\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 61,443.72\n", + "Adstocked value: 61,444.05\n", + "Saturated value: 0.3627\n", + "Final response: 51827.1098\n", + "Raw spend: 61443.716489966326\n", + "After adstock: 61444.04982329966\n", + "After hill transform: 0.3626617170599652\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 14,377.13\n", + "Adstocked value: 14,377.46\n", + "Saturated value: 0.2310\n", + "Final response: 15520.1718\n", + "Raw spend: 14377.127103740984\n", + "After adstock: 14377.460437074318\n", + "After hill transform: 0.2310390499240076\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299281342\n", + "After adstock: 50991.62946340166\n", + "After hill transform: 0.990391482515169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,527.12\n", + "Adstocked value: 18,528.34\n", + "Saturated value: 0.0014\n", + "Final response: 744.9401\n", + "Raw spend: 18527.11859372051\n", + "After adstock: 18528.34081594273\n", + "After hill transform: 0.0013791689906447286\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 61,443.72\n", + "Adstocked value: 61,444.05\n", + "Saturated value: 0.3627\n", + "Final response: 51827.1098\n", + "Raw spend: 61443.716489966326\n", + "After adstock: 61444.04982329966\n", + "After hill transform: 0.3626617170599652\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 14,377.13\n", + "Adstocked value: 14,377.46\n", + "Saturated value: 0.2310\n", + "Final response: 15520.1718\n", + "Raw spend: 14377.127103726083\n", + "After adstock: 14377.460437059417\n", + "After hill transform: 0.2310390499235229\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299282832\n", + "After adstock: 50991.62946341656\n", + "After hill transform: 0.9903914825151766\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,620.03\n", + "Adstocked value: 18,621.25\n", + "Saturated value: 0.0014\n", + "Final response: 756.1746\n", + "Raw spend: 18620.03143863117\n", + "After adstock: 18621.253660853392\n", + "After hill transform: 0.0013999684241378975\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 61,707.31\n", + "Adstocked value: 61,707.64\n", + "Saturated value: 0.3632\n", + "Final response: 51910.0652\n", + "Raw spend: 61707.3050095313\n", + "After adstock: 61707.63834286464\n", + "After hill transform: 0.36324219938162156\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 15,817.92\n", + "Adstocked value: 15,818.26\n", + "Saturated value: 0.2787\n", + "Final response: 18720.2399\n", + "Raw spend: 15817.922473486067\n", + "After adstock: 15818.255806819401\n", + "After hill transform: 0.2786764534920456\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299280556\n", + "After adstock: 50991.6294633938\n", + "After hill transform: 0.9903914825151648\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,620.03\n", + "Adstocked value: 18,621.25\n", + "Saturated value: 0.0014\n", + "Final response: 756.1746\n", + "Raw spend: 18620.03143863117\n", + "After adstock: 18621.253660853392\n", + "After hill transform: 0.0013999684241378975\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 61,707.31\n", + "Adstocked value: 61,707.64\n", + "Saturated value: 0.3632\n", + "Final response: 51910.0652\n", + "Raw spend: 61707.3050095313\n", + "After adstock: 61707.63834286464\n", + "After hill transform: 0.36324219938162156\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 15,817.92\n", + "Adstocked value: 15,818.26\n", + "Saturated value: 0.2787\n", + "Final response: 18720.2399\n", + "Raw spend: 15817.922473486067\n", + "After adstock: 15818.255806819401\n", + "After hill transform: 0.2786764534920456\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299280556\n", + "After adstock: 50991.6294633938\n", + "After hill transform: 0.9903914825151648\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,620.03\n", + "Adstocked value: 18,621.25\n", + "Saturated value: 0.0014\n", + "Final response: 756.1746\n", + "Raw spend: 18620.03143864607\n", + "After adstock: 18621.253660868293\n", + "After hill transform: 0.0013999684241412498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 61,707.31\n", + "Adstocked value: 61,707.64\n", + "Saturated value: 0.3632\n", + "Final response: 51910.0652\n", + "Raw spend: 61707.3050095313\n", + "After adstock: 61707.63834286464\n", + "After hill transform: 0.36324219938162156\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 15,817.92\n", + "Adstocked value: 15,818.26\n", + "Saturated value: 0.2787\n", + "Final response: 18720.2399\n", + "Raw spend: 15817.922473486067\n", + "After adstock: 15818.255806819401\n", + "After hill transform: 0.2786764534920456\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299280556\n", + "After adstock: 50991.6294633938\n", + "After hill transform: 0.9903914825151648\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,620.03\n", + "Adstocked value: 18,621.25\n", + "Saturated value: 0.0014\n", + "Final response: 756.1746\n", + "Raw spend: 18620.03143863117\n", + "After adstock: 18621.253660853392\n", + "After hill transform: 0.0013999684241378975\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 61,707.31\n", + "Adstocked value: 61,707.64\n", + "Saturated value: 0.3632\n", + "Final response: 51910.0652\n", + "Raw spend: 61707.3050095462\n", + "After adstock: 61707.63834287954\n", + "After hill transform: 0.3632421993816543\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 15,817.92\n", + "Adstocked value: 15,818.26\n", + "Saturated value: 0.2787\n", + "Final response: 18720.2399\n", + "Raw spend: 15817.922473486067\n", + "After adstock: 15818.255806819401\n", + "After hill transform: 0.2786764534920456\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299280556\n", + "After adstock: 50991.6294633938\n", + "After hill transform: 0.9903914825151648\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,620.03\n", + "Adstocked value: 18,621.25\n", + "Saturated value: 0.0014\n", + "Final response: 756.1746\n", + "Raw spend: 18620.03143863117\n", + "After adstock: 18621.253660853392\n", + "After hill transform: 0.0013999684241378975\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 61,707.31\n", + "Adstocked value: 61,707.64\n", + "Saturated value: 0.3632\n", + "Final response: 51910.0652\n", + "Raw spend: 61707.3050095313\n", + "After adstock: 61707.63834286464\n", + "After hill transform: 0.36324219938162156\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 15,817.92\n", + "Adstocked value: 15,818.26\n", + "Saturated value: 0.2787\n", + "Final response: 18720.2399\n", + "Raw spend: 15817.922473500968\n", + "After adstock: 15818.255806834302\n", + "After hill transform: 0.2786764534925441\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299280556\n", + "After adstock: 50991.6294633938\n", + "After hill transform: 0.9903914825151648\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,620.03\n", + "Adstocked value: 18,621.25\n", + "Saturated value: 0.0014\n", + "Final response: 756.1746\n", + "Raw spend: 18620.03143863117\n", + "After adstock: 18621.253660853392\n", + "After hill transform: 0.0013999684241378975\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 61,707.31\n", + "Adstocked value: 61,707.64\n", + "Saturated value: 0.3632\n", + "Final response: 51910.0652\n", + "Raw spend: 61707.3050095313\n", + "After adstock: 61707.63834286464\n", + "After hill transform: 0.36324219938162156\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 15,817.92\n", + "Adstocked value: 15,818.26\n", + "Saturated value: 0.2787\n", + "Final response: 18720.2399\n", + "Raw spend: 15817.922473486067\n", + "After adstock: 15818.255806819401\n", + "After hill transform: 0.2786764534920456\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452992820465\n", + "After adstock: 50991.6294634087\n", + "After hill transform: 0.9903914825151725\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,620.03\n", + "Adstocked value: 18,621.25\n", + "Saturated value: 0.0014\n", + "Final response: 756.1746\n", + "Raw spend: 18620.03143863117\n", + "After adstock: 18621.253660853392\n", + "After hill transform: 0.0013999684241378975\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 61,707.31\n", + "Adstocked value: 61,707.64\n", + "Saturated value: 0.3632\n", + "Final response: 51910.0652\n", + "Raw spend: 61707.3050095313\n", + "After adstock: 61707.63834286464\n", + "After hill transform: 0.36324219938162156\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 15,817.92\n", + "Adstocked value: 15,818.26\n", + "Saturated value: 0.2787\n", + "Final response: 18720.2399\n", + "Raw spend: 15817.922473486067\n", + "After adstock: 15818.255806819401\n", + "After hill transform: 0.2786764534920456\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299280556\n", + "After adstock: 50991.6294633938\n", + "After hill transform: 0.9903914825151648\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,620.03\n", + "Adstocked value: 18,621.25\n", + "Saturated value: 0.0014\n", + "Final response: 756.1746\n", + "Raw spend: 18620.03143864607\n", + "After adstock: 18621.253660868293\n", + "After hill transform: 0.0013999684241412498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 61,707.31\n", + "Adstocked value: 61,707.64\n", + "Saturated value: 0.3632\n", + "Final response: 51910.0652\n", + "Raw spend: 61707.3050095313\n", + "After adstock: 61707.63834286464\n", + "After hill transform: 0.36324219938162156\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 15,817.92\n", + "Adstocked value: 15,818.26\n", + "Saturated value: 0.2787\n", + "Final response: 18720.2399\n", + "Raw spend: 15817.922473486067\n", + "After adstock: 15818.255806819401\n", + "After hill transform: 0.2786764534920456\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299280556\n", + "After adstock: 50991.6294633938\n", + "After hill transform: 0.9903914825151648\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,620.03\n", + "Adstocked value: 18,621.25\n", + "Saturated value: 0.0014\n", + "Final response: 756.1746\n", + "Raw spend: 18620.03143863117\n", + "After adstock: 18621.253660853392\n", + "After hill transform: 0.0013999684241378975\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 61,707.31\n", + "Adstocked value: 61,707.64\n", + "Saturated value: 0.3632\n", + "Final response: 51910.0652\n", + "Raw spend: 61707.3050095462\n", + "After adstock: 61707.63834287954\n", + "After hill transform: 0.3632421993816543\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 15,817.92\n", + "Adstocked value: 15,818.26\n", + "Saturated value: 0.2787\n", + "Final response: 18720.2399\n", + "Raw spend: 15817.922473486067\n", + "After adstock: 15818.255806819401\n", + "After hill transform: 0.2786764534920456\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299280556\n", + "After adstock: 50991.6294633938\n", + "After hill transform: 0.9903914825151648\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,620.03\n", + "Adstocked value: 18,621.25\n", + "Saturated value: 0.0014\n", + "Final response: 756.1746\n", + "Raw spend: 18620.03143863117\n", + "After adstock: 18621.253660853392\n", + "After hill transform: 0.0013999684241378975\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 61,707.31\n", + "Adstocked value: 61,707.64\n", + "Saturated value: 0.3632\n", + "Final response: 51910.0652\n", + "Raw spend: 61707.3050095313\n", + "After adstock: 61707.63834286464\n", + "After hill transform: 0.36324219938162156\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 15,817.92\n", + "Adstocked value: 15,818.26\n", + "Saturated value: 0.2787\n", + "Final response: 18720.2399\n", + "Raw spend: 15817.922473500968\n", + "After adstock: 15818.255806834302\n", + "After hill transform: 0.2786764534925441\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299280556\n", + "After adstock: 50991.6294633938\n", + "After hill transform: 0.9903914825151648\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,620.03\n", + "Adstocked value: 18,621.25\n", + "Saturated value: 0.0014\n", + "Final response: 756.1746\n", + "Raw spend: 18620.03143863117\n", + "After adstock: 18621.253660853392\n", + "After hill transform: 0.0013999684241378975\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 61,707.31\n", + "Adstocked value: 61,707.64\n", + "Saturated value: 0.3632\n", + "Final response: 51910.0652\n", + "Raw spend: 61707.3050095313\n", + "After adstock: 61707.63834286464\n", + "After hill transform: 0.36324219938162156\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 15,817.92\n", + "Adstocked value: 15,818.26\n", + "Saturated value: 0.2787\n", + "Final response: 18720.2399\n", + "Raw spend: 15817.922473486067\n", + "After adstock: 15818.255806819401\n", + "After hill transform: 0.2786764534920456\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452992820465\n", + "After adstock: 50991.6294634087\n", + "After hill transform: 0.9903914825151725\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,097.53\n", + "Adstocked value: 19,098.75\n", + "Saturated value: 0.0015\n", + "Final response: 815.6896\n", + "Raw spend: 19097.52599744669\n", + "After adstock: 19098.748219668912\n", + "After hill transform: 0.001510153364293148\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 63,061.91\n", + "Adstocked value: 63,062.24\n", + "Saturated value: 0.3662\n", + "Final response: 52331.7389\n", + "Raw spend: 63061.905487026495\n", + "After adstock: 63062.23882035983\n", + "After hill transform: 0.3661928733054044\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 23,222.53\n", + "Adstocked value: 23,222.86\n", + "Saturated value: 0.5149\n", + "Final response: 34591.6321\n", + "Raw spend: 23222.527214457627\n", + "After adstock: 23222.86054779096\n", + "After hill transform: 0.514943899369201\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,097.53\n", + "Adstocked value: 19,098.75\n", + "Saturated value: 0.0015\n", + "Final response: 815.6896\n", + "Raw spend: 19097.52599744669\n", + "After adstock: 19098.748219668912\n", + "After hill transform: 0.001510153364293148\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 63,061.91\n", + "Adstocked value: 63,062.24\n", + "Saturated value: 0.3662\n", + "Final response: 52331.7389\n", + "Raw spend: 63061.905487026495\n", + "After adstock: 63062.23882035983\n", + "After hill transform: 0.3661928733054044\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 23,222.53\n", + "Adstocked value: 23,222.86\n", + "Saturated value: 0.5149\n", + "Final response: 34591.6321\n", + "Raw spend: 23222.527214457627\n", + "After adstock: 23222.86054779096\n", + "After hill transform: 0.514943899369201\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,097.53\n", + "Adstocked value: 19,098.75\n", + "Saturated value: 0.0015\n", + "Final response: 815.6896\n", + "Raw spend: 19097.52599746159\n", + "After adstock: 19098.748219683814\n", + "After hill transform: 0.0015101533642966733\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 63,061.91\n", + "Adstocked value: 63,062.24\n", + "Saturated value: 0.3662\n", + "Final response: 52331.7389\n", + "Raw spend: 63061.905487026495\n", + "After adstock: 63062.23882035983\n", + "After hill transform: 0.3661928733054044\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 23,222.53\n", + "Adstocked value: 23,222.86\n", + "Saturated value: 0.5149\n", + "Final response: 34591.6321\n", + "Raw spend: 23222.527214457627\n", + "After adstock: 23222.86054779096\n", + "After hill transform: 0.514943899369201\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,097.53\n", + "Adstocked value: 19,098.75\n", + "Saturated value: 0.0015\n", + "Final response: 815.6896\n", + "Raw spend: 19097.52599744669\n", + "After adstock: 19098.748219668912\n", + "After hill transform: 0.001510153364293148\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 63,061.91\n", + "Adstocked value: 63,062.24\n", + "Saturated value: 0.3662\n", + "Final response: 52331.7389\n", + "Raw spend: 63061.9054870414\n", + "After adstock: 63062.23882037473\n", + "After hill transform: 0.36619287330543654\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 23,222.53\n", + "Adstocked value: 23,222.86\n", + "Saturated value: 0.5149\n", + "Final response: 34591.6321\n", + "Raw spend: 23222.527214457627\n", + "After adstock: 23222.86054779096\n", + "After hill transform: 0.514943899369201\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,097.53\n", + "Adstocked value: 19,098.75\n", + "Saturated value: 0.0015\n", + "Final response: 815.6896\n", + "Raw spend: 19097.52599744669\n", + "After adstock: 19098.748219668912\n", + "After hill transform: 0.001510153364293148\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 63,061.91\n", + "Adstocked value: 63,062.24\n", + "Saturated value: 0.3662\n", + "Final response: 52331.7389\n", + "Raw spend: 63061.905487026495\n", + "After adstock: 63062.23882035983\n", + "After hill transform: 0.3661928733054044\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 23,222.53\n", + "Adstocked value: 23,222.86\n", + "Saturated value: 0.5149\n", + "Final response: 34591.6321\n", + "Raw spend: 23222.527214472528\n", + "After adstock: 23222.86054780586\n", + "After hill transform: 0.514943899369623\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,097.53\n", + "Adstocked value: 19,098.75\n", + "Saturated value: 0.0015\n", + "Final response: 815.6896\n", + "Raw spend: 19097.52599744669\n", + "After adstock: 19098.748219668912\n", + "After hill transform: 0.001510153364293148\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 63,061.91\n", + "Adstocked value: 63,062.24\n", + "Saturated value: 0.3662\n", + "Final response: 52331.7389\n", + "Raw spend: 63061.905487026495\n", + "After adstock: 63062.23882035983\n", + "After hill transform: 0.3661928733054044\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 23,222.53\n", + "Adstocked value: 23,222.86\n", + "Saturated value: 0.5149\n", + "Final response: 34591.6321\n", + "Raw spend: 23222.527214457627\n", + "After adstock: 23222.86054779096\n", + "After hill transform: 0.514943899369201\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993574836\n", + "After adstock: 50991.629464163074\n", + "After hill transform: 0.9903914825155633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,097.53\n", + "Adstocked value: 19,098.75\n", + "Saturated value: 0.0015\n", + "Final response: 815.6896\n", + "Raw spend: 19097.52599744669\n", + "After adstock: 19098.748219668912\n", + "After hill transform: 0.001510153364293148\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 63,061.91\n", + "Adstocked value: 63,062.24\n", + "Saturated value: 0.3662\n", + "Final response: 52331.7389\n", + "Raw spend: 63061.905487026495\n", + "After adstock: 63062.23882035983\n", + "After hill transform: 0.3661928733054044\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 23,222.53\n", + "Adstocked value: 23,222.86\n", + "Saturated value: 0.5149\n", + "Final response: 34591.6321\n", + "Raw spend: 23222.527214457627\n", + "After adstock: 23222.86054779096\n", + "After hill transform: 0.514943899369201\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,097.53\n", + "Adstocked value: 19,098.75\n", + "Saturated value: 0.0015\n", + "Final response: 815.6896\n", + "Raw spend: 19097.52599746159\n", + "After adstock: 19098.748219683814\n", + "After hill transform: 0.0015101533642966733\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 63,061.91\n", + "Adstocked value: 63,062.24\n", + "Saturated value: 0.3662\n", + "Final response: 52331.7389\n", + "Raw spend: 63061.905487026495\n", + "After adstock: 63062.23882035983\n", + "After hill transform: 0.3661928733054044\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 23,222.53\n", + "Adstocked value: 23,222.86\n", + "Saturated value: 0.5149\n", + "Final response: 34591.6321\n", + "Raw spend: 23222.527214457627\n", + "After adstock: 23222.86054779096\n", + "After hill transform: 0.514943899369201\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,097.53\n", + "Adstocked value: 19,098.75\n", + "Saturated value: 0.0015\n", + "Final response: 815.6896\n", + "Raw spend: 19097.52599744669\n", + "After adstock: 19098.748219668912\n", + "After hill transform: 0.001510153364293148\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 63,061.91\n", + "Adstocked value: 63,062.24\n", + "Saturated value: 0.3662\n", + "Final response: 52331.7389\n", + "Raw spend: 63061.9054870414\n", + "After adstock: 63062.23882037473\n", + "After hill transform: 0.36619287330543654\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 23,222.53\n", + "Adstocked value: 23,222.86\n", + "Saturated value: 0.5149\n", + "Final response: 34591.6321\n", + "Raw spend: 23222.527214457627\n", + "After adstock: 23222.86054779096\n", + "After hill transform: 0.514943899369201\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,097.53\n", + "Adstocked value: 19,098.75\n", + "Saturated value: 0.0015\n", + "Final response: 815.6896\n", + "Raw spend: 19097.52599744669\n", + "After adstock: 19098.748219668912\n", + "After hill transform: 0.001510153364293148\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 63,061.91\n", + "Adstocked value: 63,062.24\n", + "Saturated value: 0.3662\n", + "Final response: 52331.7389\n", + "Raw spend: 63061.905487026495\n", + "After adstock: 63062.23882035983\n", + "After hill transform: 0.3661928733054044\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 23,222.53\n", + "Adstocked value: 23,222.86\n", + "Saturated value: 0.5149\n", + "Final response: 34591.6321\n", + "Raw spend: 23222.527214472528\n", + "After adstock: 23222.86054780586\n", + "After hill transform: 0.514943899369623\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,097.53\n", + "Adstocked value: 19,098.75\n", + "Saturated value: 0.0015\n", + "Final response: 815.6896\n", + "Raw spend: 19097.52599744669\n", + "After adstock: 19098.748219668912\n", + "After hill transform: 0.001510153364293148\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 63,061.91\n", + "Adstocked value: 63,062.24\n", + "Saturated value: 0.3662\n", + "Final response: 52331.7389\n", + "Raw spend: 63061.905487026495\n", + "After adstock: 63062.23882035983\n", + "After hill transform: 0.3661928733054044\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 23,222.53\n", + "Adstocked value: 23,222.86\n", + "Saturated value: 0.5149\n", + "Final response: 34591.6321\n", + "Raw spend: 23222.527214457627\n", + "After adstock: 23222.86054779096\n", + "After hill transform: 0.514943899369201\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993574836\n", + "After adstock: 50991.629464163074\n", + "After hill transform: 0.9903914825155633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,087.12\n", + "Adstocked value: 20,088.35\n", + "Saturated value: 0.0018\n", + "Final response: 948.7708\n", + "Raw spend: 20087.124029908417\n", + "After adstock: 20088.34625213064\n", + "After hill transform: 0.0017565375980407663\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 65,869.18\n", + "Adstocked value: 65,869.52\n", + "Saturated value: 0.3721\n", + "Final response: 53181.8201\n", + "Raw spend: 65869.18219086903\n", + "After adstock: 65869.51552420236\n", + "After hill transform: 0.3721413414609125\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,087.12\n", + "Adstocked value: 20,088.35\n", + "Saturated value: 0.0018\n", + "Final response: 948.7708\n", + "Raw spend: 20087.124029908417\n", + "After adstock: 20088.34625213064\n", + "After hill transform: 0.0017565375980407663\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 65,869.18\n", + "Adstocked value: 65,869.52\n", + "Saturated value: 0.3721\n", + "Final response: 53181.8201\n", + "Raw spend: 65869.18219086903\n", + "After adstock: 65869.51552420236\n", + "After hill transform: 0.3721413414609125\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,087.12\n", + "Adstocked value: 20,088.35\n", + "Saturated value: 0.0018\n", + "Final response: 948.7708\n", + "Raw spend: 20087.124029923318\n", + "After adstock: 20088.34625214554\n", + "After hill transform: 0.0017565375980446638\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 65,869.18\n", + "Adstocked value: 65,869.52\n", + "Saturated value: 0.3721\n", + "Final response: 53181.8201\n", + "Raw spend: 65869.18219086903\n", + "After adstock: 65869.51552420236\n", + "After hill transform: 0.3721413414609125\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,087.12\n", + "Adstocked value: 20,088.35\n", + "Saturated value: 0.0018\n", + "Final response: 948.7708\n", + "Raw spend: 20087.124029908417\n", + "After adstock: 20088.34625213064\n", + "After hill transform: 0.0017565375980407663\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 65,869.18\n", + "Adstocked value: 65,869.52\n", + "Saturated value: 0.3721\n", + "Final response: 53181.8201\n", + "Raw spend: 65869.18219088393\n", + "After adstock: 65869.51552421726\n", + "After hill transform: 0.37214134146094346\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,087.12\n", + "Adstocked value: 20,088.35\n", + "Saturated value: 0.0018\n", + "Final response: 948.7708\n", + "Raw spend: 20087.124029908417\n", + "After adstock: 20088.34625213064\n", + "After hill transform: 0.0017565375980407663\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 65,869.18\n", + "Adstocked value: 65,869.52\n", + "Saturated value: 0.3721\n", + "Final response: 53181.8201\n", + "Raw spend: 65869.18219086903\n", + "After adstock: 65869.51552420236\n", + "After hill transform: 0.3721413414609125\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,087.12\n", + "Adstocked value: 20,088.35\n", + "Saturated value: 0.0018\n", + "Final response: 948.7708\n", + "Raw spend: 20087.124029908417\n", + "After adstock: 20088.34625213064\n", + "After hill transform: 0.0017565375980407663\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 65,869.18\n", + "Adstocked value: 65,869.52\n", + "Saturated value: 0.3721\n", + "Final response: 53181.8201\n", + "Raw spend: 65869.18219086903\n", + "After adstock: 65869.51552420236\n", + "After hill transform: 0.3721413414609125\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993574836\n", + "After adstock: 50991.629464163074\n", + "After hill transform: 0.9903914825155633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,087.12\n", + "Adstocked value: 20,088.35\n", + "Saturated value: 0.0018\n", + "Final response: 948.7708\n", + "Raw spend: 20087.124029908417\n", + "After adstock: 20088.34625213064\n", + "After hill transform: 0.0017565375980407663\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 65,869.18\n", + "Adstocked value: 65,869.52\n", + "Saturated value: 0.3721\n", + "Final response: 53181.8201\n", + "Raw spend: 65869.18219086903\n", + "After adstock: 65869.51552420236\n", + "After hill transform: 0.3721413414609125\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,087.12\n", + "Adstocked value: 20,088.35\n", + "Saturated value: 0.0018\n", + "Final response: 948.7708\n", + "Raw spend: 20087.124029923318\n", + "After adstock: 20088.34625214554\n", + "After hill transform: 0.0017565375980446638\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 65,869.18\n", + "Adstocked value: 65,869.52\n", + "Saturated value: 0.3721\n", + "Final response: 53181.8201\n", + "Raw spend: 65869.18219086903\n", + "After adstock: 65869.51552420236\n", + "After hill transform: 0.3721413414609125\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,087.12\n", + "Adstocked value: 20,088.35\n", + "Saturated value: 0.0018\n", + "Final response: 948.7708\n", + "Raw spend: 20087.124029908417\n", + "After adstock: 20088.34625213064\n", + "After hill transform: 0.0017565375980407663\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 65,869.18\n", + "Adstocked value: 65,869.52\n", + "Saturated value: 0.3721\n", + "Final response: 53181.8201\n", + "Raw spend: 65869.18219088393\n", + "After adstock: 65869.51552421726\n", + "After hill transform: 0.37214134146094346\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,087.12\n", + "Adstocked value: 20,088.35\n", + "Saturated value: 0.0018\n", + "Final response: 948.7708\n", + "Raw spend: 20087.124029908417\n", + "After adstock: 20088.34625213064\n", + "After hill transform: 0.0017565375980407663\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 65,869.18\n", + "Adstocked value: 65,869.52\n", + "Saturated value: 0.3721\n", + "Final response: 53181.8201\n", + "Raw spend: 65869.18219086903\n", + "After adstock: 65869.51552420236\n", + "After hill transform: 0.3721413414609125\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,087.12\n", + "Adstocked value: 20,088.35\n", + "Saturated value: 0.0018\n", + "Final response: 948.7708\n", + "Raw spend: 20087.124029908417\n", + "After adstock: 20088.34625213064\n", + "After hill transform: 0.0017565375980407663\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 65,869.18\n", + "Adstocked value: 65,869.52\n", + "Saturated value: 0.3721\n", + "Final response: 53181.8201\n", + "Raw spend: 65869.18219086903\n", + "After adstock: 65869.51552420236\n", + "After hill transform: 0.3721413414609125\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993574836\n", + "After adstock: 50991.629464163074\n", + "After hill transform: 0.9903914825155633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,087.27\n", + "Adstocked value: 20,088.49\n", + "Saturated value: 0.0018\n", + "Final response: 948.7918\n", + "Raw spend: 20087.272381809245\n", + "After adstock: 20088.494604031468\n", + "After hill transform: 0.001756576402080263\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 65,869.50\n", + "Adstocked value: 65,869.83\n", + "Saturated value: 0.3721\n", + "Final response: 53181.9145\n", + "Raw spend: 65869.49978155052\n", + "After adstock: 65869.83311488385\n", + "After hill transform: 0.3721420021591638\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,087.27\n", + "Adstocked value: 20,088.49\n", + "Saturated value: 0.0018\n", + "Final response: 948.7918\n", + "Raw spend: 20087.272381809245\n", + "After adstock: 20088.494604031468\n", + "After hill transform: 0.001756576402080263\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 65,869.50\n", + "Adstocked value: 65,869.83\n", + "Saturated value: 0.3721\n", + "Final response: 53181.9145\n", + "Raw spend: 65869.49978155052\n", + "After adstock: 65869.83311488385\n", + "After hill transform: 0.3721420021591638\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,087.27\n", + "Adstocked value: 20,088.49\n", + "Saturated value: 0.0018\n", + "Final response: 948.7918\n", + "Raw spend: 20087.272381824147\n", + "After adstock: 20088.49460404637\n", + "After hill transform: 0.0017565764020841606\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 65,869.50\n", + "Adstocked value: 65,869.83\n", + "Saturated value: 0.3721\n", + "Final response: 53181.9145\n", + "Raw spend: 65869.49978155052\n", + "After adstock: 65869.83311488385\n", + "After hill transform: 0.3721420021591638\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,087.27\n", + "Adstocked value: 20,088.49\n", + "Saturated value: 0.0018\n", + "Final response: 948.7918\n", + "Raw spend: 20087.272381809245\n", + "After adstock: 20088.494604031468\n", + "After hill transform: 0.001756576402080263\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 65,869.50\n", + "Adstocked value: 65,869.83\n", + "Saturated value: 0.3721\n", + "Final response: 53181.9145\n", + "Raw spend: 65869.49978156542\n", + "After adstock: 65869.83311489875\n", + "After hill transform: 0.3721420021591948\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,087.27\n", + "Adstocked value: 20,088.49\n", + "Saturated value: 0.0018\n", + "Final response: 948.7918\n", + "Raw spend: 20087.272381809245\n", + "After adstock: 20088.494604031468\n", + "After hill transform: 0.001756576402080263\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 65,869.50\n", + "Adstocked value: 65,869.83\n", + "Saturated value: 0.3721\n", + "Final response: 53181.9145\n", + "Raw spend: 65869.49978155052\n", + "After adstock: 65869.83311488385\n", + "After hill transform: 0.3721420021591638\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,087.27\n", + "Adstocked value: 20,088.49\n", + "Saturated value: 0.0018\n", + "Final response: 948.7918\n", + "Raw spend: 20087.272381809245\n", + "After adstock: 20088.494604031468\n", + "After hill transform: 0.001756576402080263\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 65,869.50\n", + "Adstocked value: 65,869.83\n", + "Saturated value: 0.3721\n", + "Final response: 53181.9145\n", + "Raw spend: 65869.49978155052\n", + "After adstock: 65869.83311488385\n", + "After hill transform: 0.3721420021591638\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993574836\n", + "After adstock: 50991.629464163074\n", + "After hill transform: 0.9903914825155633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,087.27\n", + "Adstocked value: 20,088.49\n", + "Saturated value: 0.0018\n", + "Final response: 948.7918\n", + "Raw spend: 20087.272381809245\n", + "After adstock: 20088.494604031468\n", + "After hill transform: 0.001756576402080263\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 65,869.50\n", + "Adstocked value: 65,869.83\n", + "Saturated value: 0.3721\n", + "Final response: 53181.9145\n", + "Raw spend: 65869.49978155052\n", + "After adstock: 65869.83311488385\n", + "After hill transform: 0.3721420021591638\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,087.27\n", + "Adstocked value: 20,088.49\n", + "Saturated value: 0.0018\n", + "Final response: 948.7918\n", + "Raw spend: 20087.272381824147\n", + "After adstock: 20088.49460404637\n", + "After hill transform: 0.0017565764020841606\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 65,869.50\n", + "Adstocked value: 65,869.83\n", + "Saturated value: 0.3721\n", + "Final response: 53181.9145\n", + "Raw spend: 65869.49978155052\n", + "After adstock: 65869.83311488385\n", + "After hill transform: 0.3721420021591638\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,087.27\n", + "Adstocked value: 20,088.49\n", + "Saturated value: 0.0018\n", + "Final response: 948.7918\n", + "Raw spend: 20087.272381809245\n", + "After adstock: 20088.494604031468\n", + "After hill transform: 0.001756576402080263\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 65,869.50\n", + "Adstocked value: 65,869.83\n", + "Saturated value: 0.3721\n", + "Final response: 53181.9145\n", + "Raw spend: 65869.49978156542\n", + "After adstock: 65869.83311489875\n", + "After hill transform: 0.3721420021591948\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,087.27\n", + "Adstocked value: 20,088.49\n", + "Saturated value: 0.0018\n", + "Final response: 948.7918\n", + "Raw spend: 20087.272381809245\n", + "After adstock: 20088.494604031468\n", + "After hill transform: 0.001756576402080263\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 65,869.50\n", + "Adstocked value: 65,869.83\n", + "Saturated value: 0.3721\n", + "Final response: 53181.9145\n", + "Raw spend: 65869.49978155052\n", + "After adstock: 65869.83311488385\n", + "After hill transform: 0.3721420021591638\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,087.27\n", + "Adstocked value: 20,088.49\n", + "Saturated value: 0.0018\n", + "Final response: 948.7918\n", + "Raw spend: 20087.272381809245\n", + "After adstock: 20088.494604031468\n", + "After hill transform: 0.001756576402080263\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 65,869.50\n", + "Adstocked value: 65,869.83\n", + "Saturated value: 0.3721\n", + "Final response: 53181.9145\n", + "Raw spend: 65869.49978155052\n", + "After adstock: 65869.83311488385\n", + "After hill transform: 0.3721420021591638\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993574836\n", + "After adstock: 50991.629464163074\n", + "After hill transform: 0.9903914825155633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,088.00\n", + "Adstocked value: 20,089.23\n", + "Saturated value: 0.0018\n", + "Final response: 948.8952\n", + "Raw spend: 20088.004181718607\n", + "After adstock: 20089.22640394083\n", + "After hill transform: 0.0017567678254995977\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 65,871.08\n", + "Adstocked value: 65,871.41\n", + "Saturated value: 0.3721\n", + "Final response: 53182.3835\n", + "Raw spend: 65871.0773173715\n", + "After adstock: 65871.41065070483\n", + "After hill transform: 0.3721452839381151\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724353155\n", + "After adstock: 38566.67805768649\n", + "After hill transform: 0.8014150989450293\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358003\n", + "After adstock: 50991.62946416827\n", + "After hill transform: 0.990391482515566\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,088.00\n", + "Adstocked value: 20,089.23\n", + "Saturated value: 0.0018\n", + "Final response: 948.8952\n", + "Raw spend: 20088.004181718607\n", + "After adstock: 20089.22640394083\n", + "After hill transform: 0.0017567678254995977\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 65,871.08\n", + "Adstocked value: 65,871.41\n", + "Saturated value: 0.3721\n", + "Final response: 53182.3835\n", + "Raw spend: 65871.0773173715\n", + "After adstock: 65871.41065070483\n", + "After hill transform: 0.3721452839381151\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724353155\n", + "After adstock: 38566.67805768649\n", + "After hill transform: 0.8014150989450293\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358003\n", + "After adstock: 50991.62946416827\n", + "After hill transform: 0.990391482515566\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,088.00\n", + "Adstocked value: 20,089.23\n", + "Saturated value: 0.0018\n", + "Final response: 948.8952\n", + "Raw spend: 20088.004181733508\n", + "After adstock: 20089.22640395573\n", + "After hill transform: 0.0017567678255034956\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 65,871.08\n", + "Adstocked value: 65,871.41\n", + "Saturated value: 0.3721\n", + "Final response: 53182.3835\n", + "Raw spend: 65871.0773173715\n", + "After adstock: 65871.41065070483\n", + "After hill transform: 0.3721452839381151\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724353155\n", + "After adstock: 38566.67805768649\n", + "After hill transform: 0.8014150989450293\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358003\n", + "After adstock: 50991.62946416827\n", + "After hill transform: 0.990391482515566\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,088.00\n", + "Adstocked value: 20,089.23\n", + "Saturated value: 0.0018\n", + "Final response: 948.8952\n", + "Raw spend: 20088.004181718607\n", + "After adstock: 20089.22640394083\n", + "After hill transform: 0.0017567678254995977\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 65,871.08\n", + "Adstocked value: 65,871.41\n", + "Saturated value: 0.3721\n", + "Final response: 53182.3835\n", + "Raw spend: 65871.0773173864\n", + "After adstock: 65871.41065071973\n", + "After hill transform: 0.37214528393814605\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724353155\n", + "After adstock: 38566.67805768649\n", + "After hill transform: 0.8014150989450293\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358003\n", + "After adstock: 50991.62946416827\n", + "After hill transform: 0.990391482515566\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,088.00\n", + "Adstocked value: 20,089.23\n", + "Saturated value: 0.0018\n", + "Final response: 948.8952\n", + "Raw spend: 20088.004181718607\n", + "After adstock: 20089.22640394083\n", + "After hill transform: 0.0017567678254995977\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 65,871.08\n", + "Adstocked value: 65,871.41\n", + "Saturated value: 0.3721\n", + "Final response: 53182.3835\n", + "Raw spend: 65871.0773173715\n", + "After adstock: 65871.41065070483\n", + "After hill transform: 0.3721452839381151\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724338254\n", + "After adstock: 38566.67805767159\n", + "After hill transform: 0.8014150989448674\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358003\n", + "After adstock: 50991.62946416827\n", + "After hill transform: 0.990391482515566\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,088.00\n", + "Adstocked value: 20,089.23\n", + "Saturated value: 0.0018\n", + "Final response: 948.8952\n", + "Raw spend: 20088.004181718607\n", + "After adstock: 20089.22640394083\n", + "After hill transform: 0.0017567678254995977\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 65,871.08\n", + "Adstocked value: 65,871.41\n", + "Saturated value: 0.3721\n", + "Final response: 53182.3835\n", + "Raw spend: 65871.0773173715\n", + "After adstock: 65871.41065070483\n", + "After hill transform: 0.3721452839381151\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724353155\n", + "After adstock: 38566.67805768649\n", + "After hill transform: 0.8014150989450293\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299356513\n", + "After adstock: 50991.62946415337\n", + "After hill transform: 0.9903914825155583\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,088.00\n", + "Adstocked value: 20,089.23\n", + "Saturated value: 0.0018\n", + "Final response: 948.8952\n", + "Raw spend: 20088.004181718607\n", + "After adstock: 20089.22640394083\n", + "After hill transform: 0.0017567678254995977\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 65,871.08\n", + "Adstocked value: 65,871.41\n", + "Saturated value: 0.3721\n", + "Final response: 53182.3835\n", + "Raw spend: 65871.0773173715\n", + "After adstock: 65871.41065070483\n", + "After hill transform: 0.3721452839381151\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724353155\n", + "After adstock: 38566.67805768649\n", + "After hill transform: 0.8014150989450293\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358003\n", + "After adstock: 50991.62946416827\n", + "After hill transform: 0.990391482515566\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,088.00\n", + "Adstocked value: 20,089.23\n", + "Saturated value: 0.0018\n", + "Final response: 948.8952\n", + "Raw spend: 20088.004181733508\n", + "After adstock: 20089.22640395573\n", + "After hill transform: 0.0017567678255034956\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 65,871.08\n", + "Adstocked value: 65,871.41\n", + "Saturated value: 0.3721\n", + "Final response: 53182.3835\n", + "Raw spend: 65871.0773173715\n", + "After adstock: 65871.41065070483\n", + "After hill transform: 0.3721452839381151\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724353155\n", + "After adstock: 38566.67805768649\n", + "After hill transform: 0.8014150989450293\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358003\n", + "After adstock: 50991.62946416827\n", + "After hill transform: 0.990391482515566\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,088.00\n", + "Adstocked value: 20,089.23\n", + "Saturated value: 0.0018\n", + "Final response: 948.8952\n", + "Raw spend: 20088.004181718607\n", + "After adstock: 20089.22640394083\n", + "After hill transform: 0.0017567678254995977\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 65,871.08\n", + "Adstocked value: 65,871.41\n", + "Saturated value: 0.3721\n", + "Final response: 53182.3835\n", + "Raw spend: 65871.0773173864\n", + "After adstock: 65871.41065071973\n", + "After hill transform: 0.37214528393814605\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724353155\n", + "After adstock: 38566.67805768649\n", + "After hill transform: 0.8014150989450293\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358003\n", + "After adstock: 50991.62946416827\n", + "After hill transform: 0.990391482515566\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,088.00\n", + "Adstocked value: 20,089.23\n", + "Saturated value: 0.0018\n", + "Final response: 948.8952\n", + "Raw spend: 20088.004181718607\n", + "After adstock: 20089.22640394083\n", + "After hill transform: 0.0017567678254995977\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 65,871.08\n", + "Adstocked value: 65,871.41\n", + "Saturated value: 0.3721\n", + "Final response: 53182.3835\n", + "Raw spend: 65871.0773173715\n", + "After adstock: 65871.41065070483\n", + "After hill transform: 0.3721452839381151\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724338254\n", + "After adstock: 38566.67805767159\n", + "After hill transform: 0.8014150989448674\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358003\n", + "After adstock: 50991.62946416827\n", + "After hill transform: 0.990391482515566\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,088.00\n", + "Adstocked value: 20,089.23\n", + "Saturated value: 0.0018\n", + "Final response: 948.8952\n", + "Raw spend: 20088.004181718607\n", + "After adstock: 20089.22640394083\n", + "After hill transform: 0.0017567678254995977\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 65,871.08\n", + "Adstocked value: 65,871.41\n", + "Saturated value: 0.3721\n", + "Final response: 53182.3835\n", + "Raw spend: 65871.0773173715\n", + "After adstock: 65871.41065070483\n", + "After hill transform: 0.3721452839381151\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724353155\n", + "After adstock: 38566.67805768649\n", + "After hill transform: 0.8014150989450293\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299356513\n", + "After adstock: 50991.62946415337\n", + "After hill transform: 0.9903914825155583\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,091.66\n", + "Adstocked value: 20,092.89\n", + "Saturated value: 0.0018\n", + "Final response: 949.4122\n", + "Raw spend: 20091.663181269967\n", + "After adstock: 20092.88540349219\n", + "After hill transform: 0.0017577251503516002\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 65,878.96\n", + "Adstocked value: 65,879.30\n", + "Saturated value: 0.3722\n", + "Final response: 53184.7283\n", + "Raw spend: 65878.96499649218\n", + "After adstock: 65879.29832982551\n", + "After hill transform: 0.3721616918308509\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,091.66\n", + "Adstocked value: 20,092.89\n", + "Saturated value: 0.0018\n", + "Final response: 949.4122\n", + "Raw spend: 20091.663181269967\n", + "After adstock: 20092.88540349219\n", + "After hill transform: 0.0017577251503516002\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 65,878.96\n", + "Adstocked value: 65,879.30\n", + "Saturated value: 0.3722\n", + "Final response: 53184.7283\n", + "Raw spend: 65878.96499649218\n", + "After adstock: 65879.29832982551\n", + "After hill transform: 0.3721616918308509\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,091.66\n", + "Adstocked value: 20,092.89\n", + "Saturated value: 0.0018\n", + "Final response: 949.4122\n", + "Raw spend: 20091.66318128487\n", + "After adstock: 20092.88540350709\n", + "After hill transform: 0.0017577251503554997\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 65,878.96\n", + "Adstocked value: 65,879.30\n", + "Saturated value: 0.3722\n", + "Final response: 53184.7283\n", + "Raw spend: 65878.96499649218\n", + "After adstock: 65879.29832982551\n", + "After hill transform: 0.3721616918308509\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,091.66\n", + "Adstocked value: 20,092.89\n", + "Saturated value: 0.0018\n", + "Final response: 949.4122\n", + "Raw spend: 20091.663181269967\n", + "After adstock: 20092.88540349219\n", + "After hill transform: 0.0017577251503516002\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 65,878.96\n", + "Adstocked value: 65,879.30\n", + "Saturated value: 0.3722\n", + "Final response: 53184.7283\n", + "Raw spend: 65878.96499650709\n", + "After adstock: 65879.29832984041\n", + "After hill transform: 0.37216169183088194\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,091.66\n", + "Adstocked value: 20,092.89\n", + "Saturated value: 0.0018\n", + "Final response: 949.4122\n", + "Raw spend: 20091.663181269967\n", + "After adstock: 20092.88540349219\n", + "After hill transform: 0.0017577251503516002\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 65,878.96\n", + "Adstocked value: 65,879.30\n", + "Saturated value: 0.3722\n", + "Final response: 53184.7283\n", + "Raw spend: 65878.96499649218\n", + "After adstock: 65879.29832982551\n", + "After hill transform: 0.3721616918308509\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,091.66\n", + "Adstocked value: 20,092.89\n", + "Saturated value: 0.0018\n", + "Final response: 949.4122\n", + "Raw spend: 20091.663181269967\n", + "After adstock: 20092.88540349219\n", + "After hill transform: 0.0017577251503516002\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 65,878.96\n", + "Adstocked value: 65,879.30\n", + "Saturated value: 0.3722\n", + "Final response: 53184.7283\n", + "Raw spend: 65878.96499649218\n", + "After adstock: 65879.29832982551\n", + "After hill transform: 0.3721616918308509\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993574836\n", + "After adstock: 50991.629464163074\n", + "After hill transform: 0.9903914825155633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,091.66\n", + "Adstocked value: 20,092.89\n", + "Saturated value: 0.0018\n", + "Final response: 949.4122\n", + "Raw spend: 20091.663181269967\n", + "After adstock: 20092.88540349219\n", + "After hill transform: 0.0017577251503516002\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 65,878.96\n", + "Adstocked value: 65,879.30\n", + "Saturated value: 0.3722\n", + "Final response: 53184.7283\n", + "Raw spend: 65878.96499649218\n", + "After adstock: 65879.29832982551\n", + "After hill transform: 0.3721616918308509\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,091.66\n", + "Adstocked value: 20,092.89\n", + "Saturated value: 0.0018\n", + "Final response: 949.4122\n", + "Raw spend: 20091.66318128487\n", + "After adstock: 20092.88540350709\n", + "After hill transform: 0.0017577251503554997\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 65,878.96\n", + "Adstocked value: 65,879.30\n", + "Saturated value: 0.3722\n", + "Final response: 53184.7283\n", + "Raw spend: 65878.96499649218\n", + "After adstock: 65879.29832982551\n", + "After hill transform: 0.3721616918308509\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,091.66\n", + "Adstocked value: 20,092.89\n", + "Saturated value: 0.0018\n", + "Final response: 949.4122\n", + "Raw spend: 20091.663181269967\n", + "After adstock: 20092.88540349219\n", + "After hill transform: 0.0017577251503516002\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 65,878.96\n", + "Adstocked value: 65,879.30\n", + "Saturated value: 0.3722\n", + "Final response: 53184.7283\n", + "Raw spend: 65878.96499650709\n", + "After adstock: 65879.29832984041\n", + "After hill transform: 0.37216169183088194\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,091.66\n", + "Adstocked value: 20,092.89\n", + "Saturated value: 0.0018\n", + "Final response: 949.4122\n", + "Raw spend: 20091.663181269967\n", + "After adstock: 20092.88540349219\n", + "After hill transform: 0.0017577251503516002\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 65,878.96\n", + "Adstocked value: 65,879.30\n", + "Saturated value: 0.3722\n", + "Final response: 53184.7283\n", + "Raw spend: 65878.96499649218\n", + "After adstock: 65879.29832982551\n", + "After hill transform: 0.3721616918308509\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,091.66\n", + "Adstocked value: 20,092.89\n", + "Saturated value: 0.0018\n", + "Final response: 949.4122\n", + "Raw spend: 20091.663181269967\n", + "After adstock: 20092.88540349219\n", + "After hill transform: 0.0017577251503516002\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 65,878.96\n", + "Adstocked value: 65,879.30\n", + "Saturated value: 0.3722\n", + "Final response: 53184.7283\n", + "Raw spend: 65878.96499649218\n", + "After adstock: 65879.29832982551\n", + "After hill transform: 0.3721616918308509\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993574836\n", + "After adstock: 50991.629464163074\n", + "After hill transform: 0.9903914825155633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,109.96\n", + "Adstocked value: 20,111.18\n", + "Saturated value: 0.0018\n", + "Final response: 952.0005\n", + "Raw spend: 20109.958179022407\n", + "After adstock: 20111.18040124463\n", + "After hill transform: 0.0017625169703605788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 65,918.40\n", + "Adstocked value: 65,918.74\n", + "Saturated value: 0.3722\n", + "Final response: 53196.4488\n", + "Raw spend: 65918.40339208093\n", + "After adstock: 65918.73672541426\n", + "After hill transform: 0.37224370625345854\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724357295\n", + "After adstock: 38566.67805769063\n", + "After hill transform: 0.8014150989450741\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358695\n", + "After adstock: 50991.62946417519\n", + "After hill transform: 0.9903914825155695\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,109.96\n", + "Adstocked value: 20,111.18\n", + "Saturated value: 0.0018\n", + "Final response: 952.0005\n", + "Raw spend: 20109.958179022407\n", + "After adstock: 20111.18040124463\n", + "After hill transform: 0.0017625169703605788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 65,918.40\n", + "Adstocked value: 65,918.74\n", + "Saturated value: 0.3722\n", + "Final response: 53196.4488\n", + "Raw spend: 65918.40339208093\n", + "After adstock: 65918.73672541426\n", + "After hill transform: 0.37224370625345854\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724357295\n", + "After adstock: 38566.67805769063\n", + "After hill transform: 0.8014150989450741\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358695\n", + "After adstock: 50991.62946417519\n", + "After hill transform: 0.9903914825155695\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,109.96\n", + "Adstocked value: 20,111.18\n", + "Saturated value: 0.0018\n", + "Final response: 952.0005\n", + "Raw spend: 20109.95817903731\n", + "After adstock: 20111.18040125953\n", + "After hill transform: 0.001762516970364485\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 65,918.40\n", + "Adstocked value: 65,918.74\n", + "Saturated value: 0.3722\n", + "Final response: 53196.4488\n", + "Raw spend: 65918.40339208093\n", + "After adstock: 65918.73672541426\n", + "After hill transform: 0.37224370625345854\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724357295\n", + "After adstock: 38566.67805769063\n", + "After hill transform: 0.8014150989450741\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358695\n", + "After adstock: 50991.62946417519\n", + "After hill transform: 0.9903914825155695\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,109.96\n", + "Adstocked value: 20,111.18\n", + "Saturated value: 0.0018\n", + "Final response: 952.0005\n", + "Raw spend: 20109.958179022407\n", + "After adstock: 20111.18040124463\n", + "After hill transform: 0.0017625169703605788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 65,918.40\n", + "Adstocked value: 65,918.74\n", + "Saturated value: 0.3722\n", + "Final response: 53196.4488\n", + "Raw spend: 65918.40339209583\n", + "After adstock: 65918.73672542916\n", + "After hill transform: 0.3722437062534896\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724357295\n", + "After adstock: 38566.67805769063\n", + "After hill transform: 0.8014150989450741\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358695\n", + "After adstock: 50991.62946417519\n", + "After hill transform: 0.9903914825155695\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,109.96\n", + "Adstocked value: 20,111.18\n", + "Saturated value: 0.0018\n", + "Final response: 952.0005\n", + "Raw spend: 20109.958179022407\n", + "After adstock: 20111.18040124463\n", + "After hill transform: 0.0017625169703605788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 65,918.40\n", + "Adstocked value: 65,918.74\n", + "Saturated value: 0.3722\n", + "Final response: 53196.4488\n", + "Raw spend: 65918.40339208093\n", + "After adstock: 65918.73672541426\n", + "After hill transform: 0.37224370625345854\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724342394\n", + "After adstock: 38566.67805767573\n", + "After hill transform: 0.8014150989449123\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358695\n", + "After adstock: 50991.62946417519\n", + "After hill transform: 0.9903914825155695\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,109.96\n", + "Adstocked value: 20,111.18\n", + "Saturated value: 0.0018\n", + "Final response: 952.0005\n", + "Raw spend: 20109.958179022407\n", + "After adstock: 20111.18040124463\n", + "After hill transform: 0.0017625169703605788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 65,918.40\n", + "Adstocked value: 65,918.74\n", + "Saturated value: 0.3722\n", + "Final response: 53196.4488\n", + "Raw spend: 65918.40339208093\n", + "After adstock: 65918.73672541426\n", + "After hill transform: 0.37224370625345854\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724357295\n", + "After adstock: 38566.67805769063\n", + "After hill transform: 0.8014150989450741\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299357205\n", + "After adstock: 50991.62946416029\n", + "After hill transform: 0.9903914825155619\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,109.96\n", + "Adstocked value: 20,111.18\n", + "Saturated value: 0.0018\n", + "Final response: 952.0005\n", + "Raw spend: 20109.958179022407\n", + "After adstock: 20111.18040124463\n", + "After hill transform: 0.0017625169703605788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 65,918.40\n", + "Adstocked value: 65,918.74\n", + "Saturated value: 0.3722\n", + "Final response: 53196.4488\n", + "Raw spend: 65918.40339208093\n", + "After adstock: 65918.73672541426\n", + "After hill transform: 0.37224370625345854\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724357295\n", + "After adstock: 38566.67805769063\n", + "After hill transform: 0.8014150989450741\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358695\n", + "After adstock: 50991.62946417519\n", + "After hill transform: 0.9903914825155695\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,109.96\n", + "Adstocked value: 20,111.18\n", + "Saturated value: 0.0018\n", + "Final response: 952.0005\n", + "Raw spend: 20109.95817903731\n", + "After adstock: 20111.18040125953\n", + "After hill transform: 0.001762516970364485\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 65,918.40\n", + "Adstocked value: 65,918.74\n", + "Saturated value: 0.3722\n", + "Final response: 53196.4488\n", + "Raw spend: 65918.40339208093\n", + "After adstock: 65918.73672541426\n", + "After hill transform: 0.37224370625345854\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724357295\n", + "After adstock: 38566.67805769063\n", + "After hill transform: 0.8014150989450741\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358695\n", + "After adstock: 50991.62946417519\n", + "After hill transform: 0.9903914825155695\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,109.96\n", + "Adstocked value: 20,111.18\n", + "Saturated value: 0.0018\n", + "Final response: 952.0005\n", + "Raw spend: 20109.958179022407\n", + "After adstock: 20111.18040124463\n", + "After hill transform: 0.0017625169703605788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 65,918.40\n", + "Adstocked value: 65,918.74\n", + "Saturated value: 0.3722\n", + "Final response: 53196.4488\n", + "Raw spend: 65918.40339209583\n", + "After adstock: 65918.73672542916\n", + "After hill transform: 0.3722437062534896\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724357295\n", + "After adstock: 38566.67805769063\n", + "After hill transform: 0.8014150989450741\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358695\n", + "After adstock: 50991.62946417519\n", + "After hill transform: 0.9903914825155695\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,109.96\n", + "Adstocked value: 20,111.18\n", + "Saturated value: 0.0018\n", + "Final response: 952.0005\n", + "Raw spend: 20109.958179022407\n", + "After adstock: 20111.18040124463\n", + "After hill transform: 0.0017625169703605788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 65,918.40\n", + "Adstocked value: 65,918.74\n", + "Saturated value: 0.3722\n", + "Final response: 53196.4488\n", + "Raw spend: 65918.40339208093\n", + "After adstock: 65918.73672541426\n", + "After hill transform: 0.37224370625345854\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724342394\n", + "After adstock: 38566.67805767573\n", + "After hill transform: 0.8014150989449123\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358695\n", + "After adstock: 50991.62946417519\n", + "After hill transform: 0.9903914825155695\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,109.96\n", + "Adstocked value: 20,111.18\n", + "Saturated value: 0.0018\n", + "Final response: 952.0005\n", + "Raw spend: 20109.958179022407\n", + "After adstock: 20111.18040124463\n", + "After hill transform: 0.0017625169703605788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 65,918.40\n", + "Adstocked value: 65,918.74\n", + "Saturated value: 0.3722\n", + "Final response: 53196.4488\n", + "Raw spend: 65918.40339208093\n", + "After adstock: 65918.73672541426\n", + "After hill transform: 0.37224370625345854\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724357295\n", + "After adstock: 38566.67805769063\n", + "After hill transform: 0.8014150989450741\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299357205\n", + "After adstock: 50991.62946416029\n", + "After hill transform: 0.9903914825155619\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,201.43\n", + "Adstocked value: 20,202.66\n", + "Saturated value: 0.0018\n", + "Final response: 965.0120\n", + "Raw spend: 20201.433167784737\n", + "After adstock: 20202.65539000696\n", + "After hill transform: 0.001786606201207566\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 66,115.60\n", + "Adstocked value: 66,115.93\n", + "Saturated value: 0.3727\n", + "Final response: 53254.9619\n", + "Raw spend: 66115.5953700248\n", + "After adstock: 66115.92870335813\n", + "After hill transform: 0.37265315362392304\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434907\n", + "After adstock: 38566.6780576824\n", + "After hill transform: 0.8014150989449849\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.4529935706\n", + "After adstock: 50991.62946415884\n", + "After hill transform: 0.9903914825155611\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,201.43\n", + "Adstocked value: 20,202.66\n", + "Saturated value: 0.0018\n", + "Final response: 965.0120\n", + "Raw spend: 20201.433167784737\n", + "After adstock: 20202.65539000696\n", + "After hill transform: 0.001786606201207566\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 66,115.60\n", + "Adstocked value: 66,115.93\n", + "Saturated value: 0.3727\n", + "Final response: 53254.9619\n", + "Raw spend: 66115.5953700248\n", + "After adstock: 66115.92870335813\n", + "After hill transform: 0.37265315362392304\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434907\n", + "After adstock: 38566.6780576824\n", + "After hill transform: 0.8014150989449849\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.4529935706\n", + "After adstock: 50991.62946415884\n", + "After hill transform: 0.9903914825155611\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,201.43\n", + "Adstocked value: 20,202.66\n", + "Saturated value: 0.0018\n", + "Final response: 965.0120\n", + "Raw spend: 20201.433167799638\n", + "After adstock: 20202.65539002186\n", + "After hill transform: 0.0017866062012115078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 66,115.60\n", + "Adstocked value: 66,115.93\n", + "Saturated value: 0.3727\n", + "Final response: 53254.9619\n", + "Raw spend: 66115.5953700248\n", + "After adstock: 66115.92870335813\n", + "After hill transform: 0.37265315362392304\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434907\n", + "After adstock: 38566.6780576824\n", + "After hill transform: 0.8014150989449849\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.4529935706\n", + "After adstock: 50991.62946415884\n", + "After hill transform: 0.9903914825155611\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,201.43\n", + "Adstocked value: 20,202.66\n", + "Saturated value: 0.0018\n", + "Final response: 965.0120\n", + "Raw spend: 20201.433167784737\n", + "After adstock: 20202.65539000696\n", + "After hill transform: 0.001786606201207566\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 66,115.60\n", + "Adstocked value: 66,115.93\n", + "Saturated value: 0.3727\n", + "Final response: 53254.9619\n", + "Raw spend: 66115.59537003971\n", + "After adstock: 66115.92870337304\n", + "After hill transform: 0.37265315362395396\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434907\n", + "After adstock: 38566.6780576824\n", + "After hill transform: 0.8014150989449849\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.4529935706\n", + "After adstock: 50991.62946415884\n", + "After hill transform: 0.9903914825155611\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,201.43\n", + "Adstocked value: 20,202.66\n", + "Saturated value: 0.0018\n", + "Final response: 965.0120\n", + "Raw spend: 20201.433167784737\n", + "After adstock: 20202.65539000696\n", + "After hill transform: 0.001786606201207566\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 66,115.60\n", + "Adstocked value: 66,115.93\n", + "Saturated value: 0.3727\n", + "Final response: 53254.9619\n", + "Raw spend: 66115.5953700248\n", + "After adstock: 66115.92870335813\n", + "After hill transform: 0.37265315362392304\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724334165\n", + "After adstock: 38566.6780576675\n", + "After hill transform: 0.801415098944823\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.4529935706\n", + "After adstock: 50991.62946415884\n", + "After hill transform: 0.9903914825155611\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,201.43\n", + "Adstocked value: 20,202.66\n", + "Saturated value: 0.0018\n", + "Final response: 965.0120\n", + "Raw spend: 20201.433167784737\n", + "After adstock: 20202.65539000696\n", + "After hill transform: 0.001786606201207566\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 66,115.60\n", + "Adstocked value: 66,115.93\n", + "Saturated value: 0.3727\n", + "Final response: 53254.9619\n", + "Raw spend: 66115.5953700248\n", + "After adstock: 66115.92870335813\n", + "After hill transform: 0.37265315362392304\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434907\n", + "After adstock: 38566.6780576824\n", + "After hill transform: 0.8014150989449849\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.4529935855\n", + "After adstock: 50991.62946417374\n", + "After hill transform: 0.9903914825155689\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,201.43\n", + "Adstocked value: 20,202.66\n", + "Saturated value: 0.0018\n", + "Final response: 965.0120\n", + "Raw spend: 20201.433167784737\n", + "After adstock: 20202.65539000696\n", + "After hill transform: 0.001786606201207566\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 66,115.60\n", + "Adstocked value: 66,115.93\n", + "Saturated value: 0.3727\n", + "Final response: 53254.9619\n", + "Raw spend: 66115.5953700248\n", + "After adstock: 66115.92870335813\n", + "After hill transform: 0.37265315362392304\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434907\n", + "After adstock: 38566.6780576824\n", + "After hill transform: 0.8014150989449849\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.4529935706\n", + "After adstock: 50991.62946415884\n", + "After hill transform: 0.9903914825155611\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,201.43\n", + "Adstocked value: 20,202.66\n", + "Saturated value: 0.0018\n", + "Final response: 965.0120\n", + "Raw spend: 20201.433167799638\n", + "After adstock: 20202.65539002186\n", + "After hill transform: 0.0017866062012115078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 66,115.60\n", + "Adstocked value: 66,115.93\n", + "Saturated value: 0.3727\n", + "Final response: 53254.9619\n", + "Raw spend: 66115.5953700248\n", + "After adstock: 66115.92870335813\n", + "After hill transform: 0.37265315362392304\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434907\n", + "After adstock: 38566.6780576824\n", + "After hill transform: 0.8014150989449849\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.4529935706\n", + "After adstock: 50991.62946415884\n", + "After hill transform: 0.9903914825155611\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,201.43\n", + "Adstocked value: 20,202.66\n", + "Saturated value: 0.0018\n", + "Final response: 965.0120\n", + "Raw spend: 20201.433167784737\n", + "After adstock: 20202.65539000696\n", + "After hill transform: 0.001786606201207566\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 66,115.60\n", + "Adstocked value: 66,115.93\n", + "Saturated value: 0.3727\n", + "Final response: 53254.9619\n", + "Raw spend: 66115.59537003971\n", + "After adstock: 66115.92870337304\n", + "After hill transform: 0.37265315362395396\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434907\n", + "After adstock: 38566.6780576824\n", + "After hill transform: 0.8014150989449849\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.4529935706\n", + "After adstock: 50991.62946415884\n", + "After hill transform: 0.9903914825155611\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,201.43\n", + "Adstocked value: 20,202.66\n", + "Saturated value: 0.0018\n", + "Final response: 965.0120\n", + "Raw spend: 20201.433167784737\n", + "After adstock: 20202.65539000696\n", + "After hill transform: 0.001786606201207566\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 66,115.60\n", + "Adstocked value: 66,115.93\n", + "Saturated value: 0.3727\n", + "Final response: 53254.9619\n", + "Raw spend: 66115.5953700248\n", + "After adstock: 66115.92870335813\n", + "After hill transform: 0.37265315362392304\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724334165\n", + "After adstock: 38566.6780576675\n", + "After hill transform: 0.801415098944823\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.4529935706\n", + "After adstock: 50991.62946415884\n", + "After hill transform: 0.9903914825155611\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,201.43\n", + "Adstocked value: 20,202.66\n", + "Saturated value: 0.0018\n", + "Final response: 965.0120\n", + "Raw spend: 20201.433167784737\n", + "After adstock: 20202.65539000696\n", + "After hill transform: 0.001786606201207566\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 66,115.60\n", + "Adstocked value: 66,115.93\n", + "Saturated value: 0.3727\n", + "Final response: 53254.9619\n", + "Raw spend: 66115.5953700248\n", + "After adstock: 66115.92870335813\n", + "After hill transform: 0.37265315362392304\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434907\n", + "After adstock: 38566.6780576824\n", + "After hill transform: 0.8014150989449849\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.4529935855\n", + "After adstock: 50991.62946417374\n", + "After hill transform: 0.9903914825155689\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,661.11\n", + "Adstocked value: 20,662.34\n", + "Saturated value: 0.0019\n", + "Final response: 1032.1869\n", + "Raw spend: 20661.113192343404\n", + "After adstock: 20662.335414565627\n", + "After hill transform: 0.0019109727815704613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 67,106.48\n", + "Adstocked value: 67,106.82\n", + "Saturated value: 0.3747\n", + "Final response: 53546.7600\n", + "Raw spend: 67106.48230727615\n", + "After adstock: 67106.81564060948\n", + "After hill transform: 0.37469501959822643\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,661.11\n", + "Adstocked value: 20,662.34\n", + "Saturated value: 0.0019\n", + "Final response: 1032.1869\n", + "Raw spend: 20661.113192343404\n", + "After adstock: 20662.335414565627\n", + "After hill transform: 0.0019109727815704613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 67,106.48\n", + "Adstocked value: 67,106.82\n", + "Saturated value: 0.3747\n", + "Final response: 53546.7600\n", + "Raw spend: 67106.48230727615\n", + "After adstock: 67106.81564060948\n", + "After hill transform: 0.37469501959822643\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,661.11\n", + "Adstocked value: 20,662.34\n", + "Saturated value: 0.0019\n", + "Final response: 1032.1869\n", + "Raw spend: 20661.113192358305\n", + "After adstock: 20662.335414580528\n", + "After hill transform: 0.001910972781574583\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 67,106.48\n", + "Adstocked value: 67,106.82\n", + "Saturated value: 0.3747\n", + "Final response: 53546.7600\n", + "Raw spend: 67106.48230727615\n", + "After adstock: 67106.81564060948\n", + "After hill transform: 0.37469501959822643\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,661.11\n", + "Adstocked value: 20,662.34\n", + "Saturated value: 0.0019\n", + "Final response: 1032.1869\n", + "Raw spend: 20661.113192343404\n", + "After adstock: 20662.335414565627\n", + "After hill transform: 0.0019109727815704613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 67,106.48\n", + "Adstocked value: 67,106.82\n", + "Saturated value: 0.3747\n", + "Final response: 53546.7600\n", + "Raw spend: 67106.48230729105\n", + "After adstock: 67106.81564062438\n", + "After hill transform: 0.3746950195982569\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,661.11\n", + "Adstocked value: 20,662.34\n", + "Saturated value: 0.0019\n", + "Final response: 1032.1869\n", + "Raw spend: 20661.113192343404\n", + "After adstock: 20662.335414565627\n", + "After hill transform: 0.0019109727815704613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 67,106.48\n", + "Adstocked value: 67,106.82\n", + "Saturated value: 0.3747\n", + "Final response: 53546.7600\n", + "Raw spend: 67106.48230727615\n", + "After adstock: 67106.81564060948\n", + "After hill transform: 0.37469501959822643\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,661.11\n", + "Adstocked value: 20,662.34\n", + "Saturated value: 0.0019\n", + "Final response: 1032.1869\n", + "Raw spend: 20661.113192343404\n", + "After adstock: 20662.335414565627\n", + "After hill transform: 0.0019109727815704613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 67,106.48\n", + "Adstocked value: 67,106.82\n", + "Saturated value: 0.3747\n", + "Final response: 53546.7600\n", + "Raw spend: 67106.48230727615\n", + "After adstock: 67106.81564060948\n", + "After hill transform: 0.37469501959822643\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993574836\n", + "After adstock: 50991.629464163074\n", + "After hill transform: 0.9903914825155633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,661.11\n", + "Adstocked value: 20,662.34\n", + "Saturated value: 0.0019\n", + "Final response: 1032.1869\n", + "Raw spend: 20661.113192343404\n", + "After adstock: 20662.335414565627\n", + "After hill transform: 0.0019109727815704613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 67,106.48\n", + "Adstocked value: 67,106.82\n", + "Saturated value: 0.3747\n", + "Final response: 53546.7600\n", + "Raw spend: 67106.48230727615\n", + "After adstock: 67106.81564060948\n", + "After hill transform: 0.37469501959822643\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,661.11\n", + "Adstocked value: 20,662.34\n", + "Saturated value: 0.0019\n", + "Final response: 1032.1869\n", + "Raw spend: 20661.113192358305\n", + "After adstock: 20662.335414580528\n", + "After hill transform: 0.001910972781574583\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 67,106.48\n", + "Adstocked value: 67,106.82\n", + "Saturated value: 0.3747\n", + "Final response: 53546.7600\n", + "Raw spend: 67106.48230727615\n", + "After adstock: 67106.81564060948\n", + "After hill transform: 0.37469501959822643\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,661.11\n", + "Adstocked value: 20,662.34\n", + "Saturated value: 0.0019\n", + "Final response: 1032.1869\n", + "Raw spend: 20661.113192343404\n", + "After adstock: 20662.335414565627\n", + "After hill transform: 0.0019109727815704613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 67,106.48\n", + "Adstocked value: 67,106.82\n", + "Saturated value: 0.3747\n", + "Final response: 53546.7600\n", + "Raw spend: 67106.48230729105\n", + "After adstock: 67106.81564062438\n", + "After hill transform: 0.3746950195982569\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,661.11\n", + "Adstocked value: 20,662.34\n", + "Saturated value: 0.0019\n", + "Final response: 1032.1869\n", + "Raw spend: 20661.113192343404\n", + "After adstock: 20662.335414565627\n", + "After hill transform: 0.0019109727815704613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 67,106.48\n", + "Adstocked value: 67,106.82\n", + "Saturated value: 0.3747\n", + "Final response: 53546.7600\n", + "Raw spend: 67106.48230727615\n", + "After adstock: 67106.81564060948\n", + "After hill transform: 0.37469501959822643\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,661.11\n", + "Adstocked value: 20,662.34\n", + "Saturated value: 0.0019\n", + "Final response: 1032.1869\n", + "Raw spend: 20661.113192343404\n", + "After adstock: 20662.335414565627\n", + "After hill transform: 0.0019109727815704613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 67,106.48\n", + "Adstocked value: 67,106.82\n", + "Saturated value: 0.3747\n", + "Final response: 53546.7600\n", + "Raw spend: 67106.48230727615\n", + "After adstock: 67106.81564060948\n", + "After hill transform: 0.37469501959822643\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993574836\n", + "After adstock: 50991.629464163074\n", + "After hill transform: 0.9903914825155633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 22,933.98\n", + "Adstocked value: 22,935.20\n", + "Saturated value: 0.0026\n", + "Final response: 1410.1648\n", + "Raw spend: 22933.980900776573\n", + "After adstock: 22935.203122998795\n", + "After hill transform: 0.002610754391270676\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,005.81\n", + "Adstocked value: 72,006.14\n", + "Saturated value: 0.3844\n", + "Final response: 54937.5035\n", + "Raw spend: 72005.80697945114\n", + "After adstock: 72006.14031278447\n", + "After hill transform: 0.3844267873343043\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 22,933.98\n", + "Adstocked value: 22,935.20\n", + "Saturated value: 0.0026\n", + "Final response: 1410.1648\n", + "Raw spend: 22933.980900776573\n", + "After adstock: 22935.203122998795\n", + "After hill transform: 0.002610754391270676\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,005.81\n", + "Adstocked value: 72,006.14\n", + "Saturated value: 0.3844\n", + "Final response: 54937.5035\n", + "Raw spend: 72005.80697945114\n", + "After adstock: 72006.14031278447\n", + "After hill transform: 0.3844267873343043\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 22,933.98\n", + "Adstocked value: 22,935.20\n", + "Saturated value: 0.0026\n", + "Final response: 1410.1648\n", + "Raw spend: 22933.980900791474\n", + "After adstock: 22935.203123013696\n", + "After hill transform: 0.002610754391275746\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,005.81\n", + "Adstocked value: 72,006.14\n", + "Saturated value: 0.3844\n", + "Final response: 54937.5035\n", + "Raw spend: 72005.80697945114\n", + "After adstock: 72006.14031278447\n", + "After hill transform: 0.3844267873343043\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 22,933.98\n", + "Adstocked value: 22,935.20\n", + "Saturated value: 0.0026\n", + "Final response: 1410.1648\n", + "Raw spend: 22933.980900776573\n", + "After adstock: 22935.203122998795\n", + "After hill transform: 0.002610754391270676\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,005.81\n", + "Adstocked value: 72,006.14\n", + "Saturated value: 0.3844\n", + "Final response: 54937.5035\n", + "Raw spend: 72005.80697946604\n", + "After adstock: 72006.14031279937\n", + "After hill transform: 0.384426787334333\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 22,933.98\n", + "Adstocked value: 22,935.20\n", + "Saturated value: 0.0026\n", + "Final response: 1410.1648\n", + "Raw spend: 22933.980900776573\n", + "After adstock: 22935.203122998795\n", + "After hill transform: 0.002610754391270676\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,005.81\n", + "Adstocked value: 72,006.14\n", + "Saturated value: 0.3844\n", + "Final response: 54937.5035\n", + "Raw spend: 72005.80697945114\n", + "After adstock: 72006.14031278447\n", + "After hill transform: 0.3844267873343043\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 22,933.98\n", + "Adstocked value: 22,935.20\n", + "Saturated value: 0.0026\n", + "Final response: 1410.1648\n", + "Raw spend: 22933.980900776573\n", + "After adstock: 22935.203122998795\n", + "After hill transform: 0.002610754391270676\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,005.81\n", + "Adstocked value: 72,006.14\n", + "Saturated value: 0.3844\n", + "Final response: 54937.5035\n", + "Raw spend: 72005.80697945114\n", + "After adstock: 72006.14031278447\n", + "After hill transform: 0.3844267873343043\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993574836\n", + "After adstock: 50991.629464163074\n", + "After hill transform: 0.9903914825155633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 22,933.98\n", + "Adstocked value: 22,935.20\n", + "Saturated value: 0.0026\n", + "Final response: 1410.1648\n", + "Raw spend: 22933.980900776573\n", + "After adstock: 22935.203122998795\n", + "After hill transform: 0.002610754391270676\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,005.81\n", + "Adstocked value: 72,006.14\n", + "Saturated value: 0.3844\n", + "Final response: 54937.5035\n", + "Raw spend: 72005.80697945114\n", + "After adstock: 72006.14031278447\n", + "After hill transform: 0.3844267873343043\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 22,933.98\n", + "Adstocked value: 22,935.20\n", + "Saturated value: 0.0026\n", + "Final response: 1410.1648\n", + "Raw spend: 22933.980900791474\n", + "After adstock: 22935.203123013696\n", + "After hill transform: 0.002610754391275746\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,005.81\n", + "Adstocked value: 72,006.14\n", + "Saturated value: 0.3844\n", + "Final response: 54937.5035\n", + "Raw spend: 72005.80697945114\n", + "After adstock: 72006.14031278447\n", + "After hill transform: 0.3844267873343043\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 22,933.98\n", + "Adstocked value: 22,935.20\n", + "Saturated value: 0.0026\n", + "Final response: 1410.1648\n", + "Raw spend: 22933.980900776573\n", + "After adstock: 22935.203122998795\n", + "After hill transform: 0.002610754391270676\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,005.81\n", + "Adstocked value: 72,006.14\n", + "Saturated value: 0.3844\n", + "Final response: 54937.5035\n", + "Raw spend: 72005.80697946604\n", + "After adstock: 72006.14031279937\n", + "After hill transform: 0.384426787334333\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 22,933.98\n", + "Adstocked value: 22,935.20\n", + "Saturated value: 0.0026\n", + "Final response: 1410.1648\n", + "Raw spend: 22933.980900776573\n", + "After adstock: 22935.203122998795\n", + "After hill transform: 0.002610754391270676\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,005.81\n", + "Adstocked value: 72,006.14\n", + "Saturated value: 0.3844\n", + "Final response: 54937.5035\n", + "Raw spend: 72005.80697945114\n", + "After adstock: 72006.14031278447\n", + "After hill transform: 0.3844267873343043\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 22,933.98\n", + "Adstocked value: 22,935.20\n", + "Saturated value: 0.0026\n", + "Final response: 1410.1648\n", + "Raw spend: 22933.980900776573\n", + "After adstock: 22935.203122998795\n", + "After hill transform: 0.002610754391270676\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,005.81\n", + "Adstocked value: 72,006.14\n", + "Saturated value: 0.3844\n", + "Final response: 54937.5035\n", + "Raw spend: 72005.80697945114\n", + "After adstock: 72006.14031278447\n", + "After hill transform: 0.3844267873343043\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993574836\n", + "After adstock: 50991.629464163074\n", + "After hill transform: 0.9903914825155633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 34,320.14\n", + "Adstocked value: 34,321.37\n", + "Saturated value: 0.0087\n", + "Final response: 4690.4091\n", + "Raw spend: 34320.144245122035\n", + "After adstock: 34321.366467344254\n", + "After hill transform: 0.008683740933980957\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 96,549.02\n", + "Adstocked value: 96,549.35\n", + "Saturated value: 0.4259\n", + "Final response: 60857.8369\n", + "Raw spend: 96549.01789705503\n", + "After adstock: 96549.35123038836\n", + "After hill transform: 0.42585449352554283\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 34,320.14\n", + "Adstocked value: 34,321.37\n", + "Saturated value: 0.0087\n", + "Final response: 4690.4091\n", + "Raw spend: 34320.144245122035\n", + "After adstock: 34321.366467344254\n", + "After hill transform: 0.008683740933980957\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 96,549.02\n", + "Adstocked value: 96,549.35\n", + "Saturated value: 0.4259\n", + "Final response: 60857.8369\n", + "Raw spend: 96549.01789705503\n", + "After adstock: 96549.35123038836\n", + "After hill transform: 0.42585449352554283\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 34,320.14\n", + "Adstocked value: 34,321.37\n", + "Saturated value: 0.0087\n", + "Final response: 4690.4091\n", + "Raw spend: 34320.14424513694\n", + "After adstock: 34321.366467359156\n", + "After hill transform: 0.008683740933992157\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 96,549.02\n", + "Adstocked value: 96,549.35\n", + "Saturated value: 0.4259\n", + "Final response: 60857.8369\n", + "Raw spend: 96549.01789705503\n", + "After adstock: 96549.35123038836\n", + "After hill transform: 0.42585449352554283\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 34,320.14\n", + "Adstocked value: 34,321.37\n", + "Saturated value: 0.0087\n", + "Final response: 4690.4091\n", + "Raw spend: 34320.144245122035\n", + "After adstock: 34321.366467344254\n", + "After hill transform: 0.008683740933980957\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 96,549.02\n", + "Adstocked value: 96,549.35\n", + "Saturated value: 0.4259\n", + "Final response: 60857.8369\n", + "Raw spend: 96549.01789706993\n", + "After adstock: 96549.35123040326\n", + "After hill transform: 0.425854493525565\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 34,320.14\n", + "Adstocked value: 34,321.37\n", + "Saturated value: 0.0087\n", + "Final response: 4690.4091\n", + "Raw spend: 34320.144245122035\n", + "After adstock: 34321.366467344254\n", + "After hill transform: 0.008683740933980957\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 96,549.02\n", + "Adstocked value: 96,549.35\n", + "Saturated value: 0.4259\n", + "Final response: 60857.8369\n", + "Raw spend: 96549.01789705503\n", + "After adstock: 96549.35123038836\n", + "After hill transform: 0.42585449352554283\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 34,320.14\n", + "Adstocked value: 34,321.37\n", + "Saturated value: 0.0087\n", + "Final response: 4690.4091\n", + "Raw spend: 34320.144245122035\n", + "After adstock: 34321.366467344254\n", + "After hill transform: 0.008683740933980957\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 96,549.02\n", + "Adstocked value: 96,549.35\n", + "Saturated value: 0.4259\n", + "Final response: 60857.8369\n", + "Raw spend: 96549.01789705503\n", + "After adstock: 96549.35123038836\n", + "After hill transform: 0.42585449352554283\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993574836\n", + "After adstock: 50991.629464163074\n", + "After hill transform: 0.9903914825155633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 34,320.14\n", + "Adstocked value: 34,321.37\n", + "Saturated value: 0.0087\n", + "Final response: 4690.4091\n", + "Raw spend: 34320.144245122035\n", + "After adstock: 34321.366467344254\n", + "After hill transform: 0.008683740933980957\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 96,549.02\n", + "Adstocked value: 96,549.35\n", + "Saturated value: 0.4259\n", + "Final response: 60857.8369\n", + "Raw spend: 96549.01789705503\n", + "After adstock: 96549.35123038836\n", + "After hill transform: 0.42585449352554283\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 34,320.14\n", + "Adstocked value: 34,321.37\n", + "Saturated value: 0.0087\n", + "Final response: 4690.4091\n", + "Raw spend: 34320.14424513694\n", + "After adstock: 34321.366467359156\n", + "After hill transform: 0.008683740933992157\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 96,549.02\n", + "Adstocked value: 96,549.35\n", + "Saturated value: 0.4259\n", + "Final response: 60857.8369\n", + "Raw spend: 96549.01789705503\n", + "After adstock: 96549.35123038836\n", + "After hill transform: 0.42585449352554283\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 34,320.14\n", + "Adstocked value: 34,321.37\n", + "Saturated value: 0.0087\n", + "Final response: 4690.4091\n", + "Raw spend: 34320.144245122035\n", + "After adstock: 34321.366467344254\n", + "After hill transform: 0.008683740933980957\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 96,549.02\n", + "Adstocked value: 96,549.35\n", + "Saturated value: 0.4259\n", + "Final response: 60857.8369\n", + "Raw spend: 96549.01789706993\n", + "After adstock: 96549.35123040326\n", + "After hill transform: 0.425854493525565\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 34,320.14\n", + "Adstocked value: 34,321.37\n", + "Saturated value: 0.0087\n", + "Final response: 4690.4091\n", + "Raw spend: 34320.144245122035\n", + "After adstock: 34321.366467344254\n", + "After hill transform: 0.008683740933980957\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 96,549.02\n", + "Adstocked value: 96,549.35\n", + "Saturated value: 0.4259\n", + "Final response: 60857.8369\n", + "Raw spend: 96549.01789705503\n", + "After adstock: 96549.35123038836\n", + "After hill transform: 0.42585449352554283\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 34,320.14\n", + "Adstocked value: 34,321.37\n", + "Saturated value: 0.0087\n", + "Final response: 4690.4091\n", + "Raw spend: 34320.144245122035\n", + "After adstock: 34321.366467344254\n", + "After hill transform: 0.008683740933980957\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 96,549.02\n", + "Adstocked value: 96,549.35\n", + "Saturated value: 0.4259\n", + "Final response: 60857.8369\n", + "Raw spend: 96549.01789705503\n", + "After adstock: 96549.35123038836\n", + "After hill transform: 0.42585449352554283\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993574836\n", + "After adstock: 50991.629464163074\n", + "After hill transform: 0.9903914825155633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 76,254.66\n", + "Adstocked value: 76,255.88\n", + "Saturated value: 0.0874\n", + "Final response: 47229.4291\n", + "Raw spend: 76254.66249414474\n", + "After adstock: 76255.88471636696\n", + "After hill transform: 0.08743973525882656\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 184,342.68\n", + "Adstocked value: 184,343.01\n", + "Saturated value: 0.5201\n", + "Final response: 74328.8004\n", + "Raw spend: 184342.68121906396\n", + "After adstock: 184343.0145523973\n", + "After hill transform: 0.520117954878015\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 15,172.29\n", + "Adstocked value: 15,172.46\n", + "Saturated value: 0.7810\n", + "Final response: 21852.8595\n", + "Raw spend: 15172.287730286254\n", + "After adstock: 15172.46420087449\n", + "After hill transform: 0.7809504041587443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 76,254.66\n", + "Adstocked value: 76,255.88\n", + "Saturated value: 0.0874\n", + "Final response: 47229.4291\n", + "Raw spend: 76254.66249414474\n", + "After adstock: 76255.88471636696\n", + "After hill transform: 0.08743973525882656\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 184,342.68\n", + "Adstocked value: 184,343.01\n", + "Saturated value: 0.5201\n", + "Final response: 74328.8004\n", + "Raw spend: 184342.68121906396\n", + "After adstock: 184343.0145523973\n", + "After hill transform: 0.520117954878015\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 15,172.29\n", + "Adstocked value: 15,172.46\n", + "Saturated value: 0.7810\n", + "Final response: 21852.8595\n", + "Raw spend: 15172.287730286254\n", + "After adstock: 15172.46420087449\n", + "After hill transform: 0.7809504041587443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 76,254.66\n", + "Adstocked value: 76,255.88\n", + "Saturated value: 0.0874\n", + "Final response: 47229.4291\n", + "Raw spend: 76254.66249415964\n", + "After adstock: 76255.88471638186\n", + "After hill transform: 0.08743973525887329\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 184,342.68\n", + "Adstocked value: 184,343.01\n", + "Saturated value: 0.5201\n", + "Final response: 74328.8004\n", + "Raw spend: 184342.68121906396\n", + "After adstock: 184343.0145523973\n", + "After hill transform: 0.520117954878015\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 15,172.29\n", + "Adstocked value: 15,172.46\n", + "Saturated value: 0.7810\n", + "Final response: 21852.8595\n", + "Raw spend: 15172.287730286254\n", + "After adstock: 15172.46420087449\n", + "After hill transform: 0.7809504041587443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 76,254.66\n", + "Adstocked value: 76,255.88\n", + "Saturated value: 0.0874\n", + "Final response: 47229.4291\n", + "Raw spend: 76254.66249414474\n", + "After adstock: 76255.88471636696\n", + "After hill transform: 0.08743973525882656\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 184,342.68\n", + "Adstocked value: 184,343.01\n", + "Saturated value: 0.5201\n", + "Final response: 74328.8004\n", + "Raw spend: 184342.68121907886\n", + "After adstock: 184343.0145524122\n", + "After hill transform: 0.5201179548780269\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 15,172.29\n", + "Adstocked value: 15,172.46\n", + "Saturated value: 0.7810\n", + "Final response: 21852.8595\n", + "Raw spend: 15172.287730286254\n", + "After adstock: 15172.46420087449\n", + "After hill transform: 0.7809504041587443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 76,254.66\n", + "Adstocked value: 76,255.88\n", + "Saturated value: 0.0874\n", + "Final response: 47229.4291\n", + "Raw spend: 76254.66249414474\n", + "After adstock: 76255.88471636696\n", + "After hill transform: 0.08743973525882656\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 184,342.68\n", + "Adstocked value: 184,343.01\n", + "Saturated value: 0.5201\n", + "Final response: 74328.8004\n", + "Raw spend: 184342.68121906396\n", + "After adstock: 184343.0145523973\n", + "After hill transform: 0.520117954878015\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 15,172.29\n", + "Adstocked value: 15,172.46\n", + "Saturated value: 0.7810\n", + "Final response: 21852.8595\n", + "Raw spend: 15172.287730286254\n", + "After adstock: 15172.46420087449\n", + "After hill transform: 0.7809504041587443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 76,254.66\n", + "Adstocked value: 76,255.88\n", + "Saturated value: 0.0874\n", + "Final response: 47229.4291\n", + "Raw spend: 76254.66249414474\n", + "After adstock: 76255.88471636696\n", + "After hill transform: 0.08743973525882656\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 184,342.68\n", + "Adstocked value: 184,343.01\n", + "Saturated value: 0.5201\n", + "Final response: 74328.8004\n", + "Raw spend: 184342.68121906396\n", + "After adstock: 184343.0145523973\n", + "After hill transform: 0.520117954878015\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 15,172.29\n", + "Adstocked value: 15,172.46\n", + "Saturated value: 0.7810\n", + "Final response: 21852.8595\n", + "Raw spend: 15172.287730301156\n", + "After adstock: 15172.464200889392\n", + "After hill transform: 0.7809504041592105\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 76,254.66\n", + "Adstocked value: 76,255.88\n", + "Saturated value: 0.0874\n", + "Final response: 47229.4291\n", + "Raw spend: 76254.66249414474\n", + "After adstock: 76255.88471636696\n", + "After hill transform: 0.08743973525882656\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 184,342.68\n", + "Adstocked value: 184,343.01\n", + "Saturated value: 0.5201\n", + "Final response: 74328.8004\n", + "Raw spend: 184342.68121906396\n", + "After adstock: 184343.0145523973\n", + "After hill transform: 0.520117954878015\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 15,172.29\n", + "Adstocked value: 15,172.46\n", + "Saturated value: 0.7810\n", + "Final response: 21852.8595\n", + "Raw spend: 15172.287730286254\n", + "After adstock: 15172.46420087449\n", + "After hill transform: 0.7809504041587443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 76,254.66\n", + "Adstocked value: 76,255.88\n", + "Saturated value: 0.0874\n", + "Final response: 47229.4291\n", + "Raw spend: 76254.66249415964\n", + "After adstock: 76255.88471638186\n", + "After hill transform: 0.08743973525887329\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 184,342.68\n", + "Adstocked value: 184,343.01\n", + "Saturated value: 0.5201\n", + "Final response: 74328.8004\n", + "Raw spend: 184342.68121906396\n", + "After adstock: 184343.0145523973\n", + "After hill transform: 0.520117954878015\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 15,172.29\n", + "Adstocked value: 15,172.46\n", + "Saturated value: 0.7810\n", + "Final response: 21852.8595\n", + "Raw spend: 15172.287730286254\n", + "After adstock: 15172.46420087449\n", + "After hill transform: 0.7809504041587443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 76,254.66\n", + "Adstocked value: 76,255.88\n", + "Saturated value: 0.0874\n", + "Final response: 47229.4291\n", + "Raw spend: 76254.66249414474\n", + "After adstock: 76255.88471636696\n", + "After hill transform: 0.08743973525882656\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 184,342.68\n", + "Adstocked value: 184,343.01\n", + "Saturated value: 0.5201\n", + "Final response: 74328.8004\n", + "Raw spend: 184342.68121907886\n", + "After adstock: 184343.0145524122\n", + "After hill transform: 0.5201179548780269\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 15,172.29\n", + "Adstocked value: 15,172.46\n", + "Saturated value: 0.7810\n", + "Final response: 21852.8595\n", + "Raw spend: 15172.287730286254\n", + "After adstock: 15172.46420087449\n", + "After hill transform: 0.7809504041587443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 76,254.66\n", + "Adstocked value: 76,255.88\n", + "Saturated value: 0.0874\n", + "Final response: 47229.4291\n", + "Raw spend: 76254.66249414474\n", + "After adstock: 76255.88471636696\n", + "After hill transform: 0.08743973525882656\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 184,342.68\n", + "Adstocked value: 184,343.01\n", + "Saturated value: 0.5201\n", + "Final response: 74328.8004\n", + "Raw spend: 184342.68121906396\n", + "After adstock: 184343.0145523973\n", + "After hill transform: 0.520117954878015\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 15,172.29\n", + "Adstocked value: 15,172.46\n", + "Saturated value: 0.7810\n", + "Final response: 21852.8595\n", + "Raw spend: 15172.287730286254\n", + "After adstock: 15172.46420087449\n", + "After hill transform: 0.7809504041587443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 76,254.66\n", + "Adstocked value: 76,255.88\n", + "Saturated value: 0.0874\n", + "Final response: 47229.4291\n", + "Raw spend: 76254.66249414474\n", + "After adstock: 76255.88471636696\n", + "After hill transform: 0.08743973525882656\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 184,342.68\n", + "Adstocked value: 184,343.01\n", + "Saturated value: 0.5201\n", + "Final response: 74328.8004\n", + "Raw spend: 184342.68121906396\n", + "After adstock: 184343.0145523973\n", + "After hill transform: 0.520117954878015\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 15,172.29\n", + "Adstocked value: 15,172.46\n", + "Saturated value: 0.7810\n", + "Final response: 21852.8595\n", + "Raw spend: 15172.287730301156\n", + "After adstock: 15172.464200889392\n", + "After hill transform: 0.7809504041592105\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 369,878.43\n", + "Adstocked value: 369,878.76\n", + "Saturated value: 0.6199\n", + "Final response: 88581.6967\n", + "Raw spend: 369878.43103384285\n", + "After adstock: 369878.76436717616\n", + "After hill transform: 0.6198530134076963\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 509.91\n", + "Adstocked value: 510.09\n", + "Saturated value: 0.0003\n", + "Final response: 8.1208\n", + "Raw spend: 509.9145299358974\n", + "After adstock: 510.0910005241327\n", + "After hill transform: 0.00029020999738328006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 369,878.43\n", + "Adstocked value: 369,878.76\n", + "Saturated value: 0.6199\n", + "Final response: 88581.6967\n", + "Raw spend: 369878.43103384285\n", + "After adstock: 369878.76436717616\n", + "After hill transform: 0.6198530134076963\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 509.91\n", + "Adstocked value: 510.09\n", + "Saturated value: 0.0003\n", + "Final response: 8.1208\n", + "Raw spend: 509.914529935897\n", + "After adstock: 510.0910005241323\n", + "After hill transform: 0.00029020999738327947\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 369,878.43\n", + "Adstocked value: 369,878.76\n", + "Saturated value: 0.6199\n", + "Final response: 88581.6967\n", + "Raw spend: 369878.43103384285\n", + "After adstock: 369878.76436717616\n", + "After hill transform: 0.6198530134076963\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 509.91\n", + "Adstocked value: 510.09\n", + "Saturated value: 0.0003\n", + "Final response: 8.1208\n", + "Raw spend: 509.9145299358974\n", + "After adstock: 510.0910005241327\n", + "After hill transform: 0.00029020999738328006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 369,878.43\n", + "Adstocked value: 369,878.76\n", + "Saturated value: 0.6199\n", + "Final response: 88581.6967\n", + "Raw spend: 369878.43103385775\n", + "After adstock: 369878.76436719106\n", + "After hill transform: 0.6198530134077017\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 509.91\n", + "Adstocked value: 510.09\n", + "Saturated value: 0.0003\n", + "Final response: 8.1208\n", + "Raw spend: 509.9145299358974\n", + "After adstock: 510.0910005241327\n", + "After hill transform: 0.00029020999738328006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 369,878.43\n", + "Adstocked value: 369,878.76\n", + "Saturated value: 0.6199\n", + "Final response: 88581.6967\n", + "Raw spend: 369878.43103384285\n", + "After adstock: 369878.76436717616\n", + "After hill transform: 0.6198530134076963\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 509.91\n", + "Adstocked value: 510.09\n", + "Saturated value: 0.0003\n", + "Final response: 8.1208\n", + "Raw spend: 509.9145299358974\n", + "After adstock: 510.0910005241327\n", + "After hill transform: 0.00029020999738328006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 369,878.43\n", + "Adstocked value: 369,878.76\n", + "Saturated value: 0.6199\n", + "Final response: 88581.6967\n", + "Raw spend: 369878.43103384285\n", + "After adstock: 369878.76436717616\n", + "After hill transform: 0.6198530134076963\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 509.91\n", + "Adstocked value: 510.09\n", + "Saturated value: 0.0003\n", + "Final response: 8.1208\n", + "Raw spend: 509.91452995079857\n", + "After adstock: 510.09100053903387\n", + "After hill transform: 0.00029020999740680226\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 369,878.43\n", + "Adstocked value: 369,878.76\n", + "Saturated value: 0.6199\n", + "Final response: 88581.6967\n", + "Raw spend: 369878.43103384285\n", + "After adstock: 369878.76436717616\n", + "After hill transform: 0.6198530134076963\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 509.91\n", + "Adstocked value: 510.09\n", + "Saturated value: 0.0003\n", + "Final response: 8.1208\n", + "Raw spend: 509.9145299358974\n", + "After adstock: 510.0910005241327\n", + "After hill transform: 0.00029020999738328006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 369,878.43\n", + "Adstocked value: 369,878.76\n", + "Saturated value: 0.6199\n", + "Final response: 88581.6967\n", + "Raw spend: 369878.43103384285\n", + "After adstock: 369878.76436717616\n", + "After hill transform: 0.6198530134076963\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 509.91\n", + "Adstocked value: 510.09\n", + "Saturated value: 0.0003\n", + "Final response: 8.1208\n", + "Raw spend: 509.9145299358974\n", + "After adstock: 510.0910005241327\n", + "After hill transform: 0.00029020999738328006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 369,878.43\n", + "Adstocked value: 369,878.76\n", + "Saturated value: 0.6199\n", + "Final response: 88581.6967\n", + "Raw spend: 369878.43103385775\n", + "After adstock: 369878.76436719106\n", + "After hill transform: 0.6198530134077017\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 509.91\n", + "Adstocked value: 510.09\n", + "Saturated value: 0.0003\n", + "Final response: 8.1208\n", + "Raw spend: 509.9145299358974\n", + "After adstock: 510.0910005241327\n", + "After hill transform: 0.00029020999738328006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 369,878.43\n", + "Adstocked value: 369,878.76\n", + "Saturated value: 0.6199\n", + "Final response: 88581.6967\n", + "Raw spend: 369878.43103384285\n", + "After adstock: 369878.76436717616\n", + "After hill transform: 0.6198530134076963\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 509.91\n", + "Adstocked value: 510.09\n", + "Saturated value: 0.0003\n", + "Final response: 8.1208\n", + "Raw spend: 509.9145299358974\n", + "After adstock: 510.0910005241327\n", + "After hill transform: 0.00029020999738328006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 369,878.43\n", + "Adstocked value: 369,878.76\n", + "Saturated value: 0.6199\n", + "Final response: 88581.6967\n", + "Raw spend: 369878.43103384285\n", + "After adstock: 369878.76436717616\n", + "After hill transform: 0.6198530134076963\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 509.91\n", + "Adstocked value: 510.09\n", + "Saturated value: 0.0003\n", + "Final response: 8.1208\n", + "Raw spend: 509.91452995079857\n", + "After adstock: 510.09100053903387\n", + "After hill transform: 0.00029020999740680226\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.56\n", + "Adstocked value: 162,823.78\n", + "Saturated value: 0.4820\n", + "Final response: 260329.8965\n", + "Raw spend: 162822.56231623946\n", + "After adstock: 162823.78453846168\n", + "After hill transform: 0.4819701964350996\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 369,901.93\n", + "Adstocked value: 369,902.26\n", + "Saturated value: 0.6199\n", + "Final response: 88582.9511\n", + "Raw spend: 369901.92692468275\n", + "After adstock: 369902.26025801606\n", + "After hill transform: 0.6198617916590632\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471993456\n", + "After adstock: 38566.6780532679\n", + "After hill transform: 0.8014150988970279\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 830.33\n", + "Adstocked value: 830.51\n", + "Saturated value: 0.0011\n", + "Final response: 31.3884\n", + "Raw spend: 830.3314860055059\n", + "After adstock: 830.5079565937411\n", + "After hill transform: 0.0011217201193735584\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.56\n", + "Adstocked value: 162,823.78\n", + "Saturated value: 0.4820\n", + "Final response: 260329.8965\n", + "Raw spend: 162822.56231623946\n", + "After adstock: 162823.78453846168\n", + "After hill transform: 0.4819701964350996\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 369,901.93\n", + "Adstocked value: 369,902.26\n", + "Saturated value: 0.6199\n", + "Final response: 88582.9511\n", + "Raw spend: 369901.92692468275\n", + "After adstock: 369902.26025801606\n", + "After hill transform: 0.6198617916590632\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471993456\n", + "After adstock: 38566.6780532679\n", + "After hill transform: 0.8014150988970279\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 830.33\n", + "Adstocked value: 830.51\n", + "Saturated value: 0.0011\n", + "Final response: 31.3884\n", + "Raw spend: 830.3314860055059\n", + "After adstock: 830.5079565937411\n", + "After hill transform: 0.0011217201193735584\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.56\n", + "Adstocked value: 162,823.78\n", + "Saturated value: 0.4820\n", + "Final response: 260329.8965\n", + "Raw spend: 162822.56231625436\n", + "After adstock: 162823.78453847658\n", + "After hill transform: 0.48197019643516803\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 369,901.93\n", + "Adstocked value: 369,902.26\n", + "Saturated value: 0.6199\n", + "Final response: 88582.9511\n", + "Raw spend: 369901.92692468275\n", + "After adstock: 369902.26025801606\n", + "After hill transform: 0.6198617916590632\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471993456\n", + "After adstock: 38566.6780532679\n", + "After hill transform: 0.8014150988970279\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 830.33\n", + "Adstocked value: 830.51\n", + "Saturated value: 0.0011\n", + "Final response: 31.3884\n", + "Raw spend: 830.3314860055059\n", + "After adstock: 830.5079565937411\n", + "After hill transform: 0.0011217201193735584\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.56\n", + "Adstocked value: 162,823.78\n", + "Saturated value: 0.4820\n", + "Final response: 260329.8965\n", + "Raw spend: 162822.56231623946\n", + "After adstock: 162823.78453846168\n", + "After hill transform: 0.4819701964350996\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 369,901.93\n", + "Adstocked value: 369,902.26\n", + "Saturated value: 0.6199\n", + "Final response: 88582.9511\n", + "Raw spend: 369901.92692469765\n", + "After adstock: 369902.26025803096\n", + "After hill transform: 0.6198617916590687\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471993456\n", + "After adstock: 38566.6780532679\n", + "After hill transform: 0.8014150988970279\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 830.33\n", + "Adstocked value: 830.51\n", + "Saturated value: 0.0011\n", + "Final response: 31.3884\n", + "Raw spend: 830.3314860055059\n", + "After adstock: 830.5079565937411\n", + "After hill transform: 0.0011217201193735584\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.56\n", + "Adstocked value: 162,823.78\n", + "Saturated value: 0.4820\n", + "Final response: 260329.8965\n", + "Raw spend: 162822.56231623946\n", + "After adstock: 162823.78453846168\n", + "After hill transform: 0.4819701964350996\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 369,901.93\n", + "Adstocked value: 369,902.26\n", + "Saturated value: 0.6199\n", + "Final response: 88582.9511\n", + "Raw spend: 369901.92692468275\n", + "After adstock: 369902.26025801606\n", + "After hill transform: 0.6198617916590632\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471994946\n", + "After adstock: 38566.6780532828\n", + "After hill transform: 0.8014150988971896\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 830.33\n", + "Adstocked value: 830.51\n", + "Saturated value: 0.0011\n", + "Final response: 31.3884\n", + "Raw spend: 830.3314860055059\n", + "After adstock: 830.5079565937411\n", + "After hill transform: 0.0011217201193735584\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.56\n", + "Adstocked value: 162,823.78\n", + "Saturated value: 0.4820\n", + "Final response: 260329.8965\n", + "Raw spend: 162822.56231623946\n", + "After adstock: 162823.78453846168\n", + "After hill transform: 0.4819701964350996\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 369,901.93\n", + "Adstocked value: 369,902.26\n", + "Saturated value: 0.6199\n", + "Final response: 88582.9511\n", + "Raw spend: 369901.92692468275\n", + "After adstock: 369902.26025801606\n", + "After hill transform: 0.6198617916590632\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471993456\n", + "After adstock: 38566.6780532679\n", + "After hill transform: 0.8014150988970279\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 830.33\n", + "Adstocked value: 830.51\n", + "Saturated value: 0.0011\n", + "Final response: 31.3884\n", + "Raw spend: 830.331486020407\n", + "After adstock: 830.5079566086423\n", + "After hill transform: 0.001121720119429353\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.56\n", + "Adstocked value: 162,823.78\n", + "Saturated value: 0.4820\n", + "Final response: 260329.8965\n", + "Raw spend: 162822.56231623946\n", + "After adstock: 162823.78453846168\n", + "After hill transform: 0.4819701964350996\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 369,901.93\n", + "Adstocked value: 369,902.26\n", + "Saturated value: 0.6199\n", + "Final response: 88582.9511\n", + "Raw spend: 369901.92692468275\n", + "After adstock: 369902.26025801606\n", + "After hill transform: 0.6198617916590632\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471993456\n", + "After adstock: 38566.6780532679\n", + "After hill transform: 0.8014150988970279\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 830.33\n", + "Adstocked value: 830.51\n", + "Saturated value: 0.0011\n", + "Final response: 31.3884\n", + "Raw spend: 830.3314860055059\n", + "After adstock: 830.5079565937411\n", + "After hill transform: 0.0011217201193735584\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.56\n", + "Adstocked value: 162,823.78\n", + "Saturated value: 0.4820\n", + "Final response: 260329.8965\n", + "Raw spend: 162822.56231625436\n", + "After adstock: 162823.78453847658\n", + "After hill transform: 0.48197019643516803\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 369,901.93\n", + "Adstocked value: 369,902.26\n", + "Saturated value: 0.6199\n", + "Final response: 88582.9511\n", + "Raw spend: 369901.92692468275\n", + "After adstock: 369902.26025801606\n", + "After hill transform: 0.6198617916590632\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471993456\n", + "After adstock: 38566.6780532679\n", + "After hill transform: 0.8014150988970279\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 830.33\n", + "Adstocked value: 830.51\n", + "Saturated value: 0.0011\n", + "Final response: 31.3884\n", + "Raw spend: 830.3314860055059\n", + "After adstock: 830.5079565937411\n", + "After hill transform: 0.0011217201193735584\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.56\n", + "Adstocked value: 162,823.78\n", + "Saturated value: 0.4820\n", + "Final response: 260329.8965\n", + "Raw spend: 162822.56231623946\n", + "After adstock: 162823.78453846168\n", + "After hill transform: 0.4819701964350996\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 369,901.93\n", + "Adstocked value: 369,902.26\n", + "Saturated value: 0.6199\n", + "Final response: 88582.9511\n", + "Raw spend: 369901.92692469765\n", + "After adstock: 369902.26025803096\n", + "After hill transform: 0.6198617916590687\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471993456\n", + "After adstock: 38566.6780532679\n", + "After hill transform: 0.8014150988970279\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 830.33\n", + "Adstocked value: 830.51\n", + "Saturated value: 0.0011\n", + "Final response: 31.3884\n", + "Raw spend: 830.3314860055059\n", + "After adstock: 830.5079565937411\n", + "After hill transform: 0.0011217201193735584\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.56\n", + "Adstocked value: 162,823.78\n", + "Saturated value: 0.4820\n", + "Final response: 260329.8965\n", + "Raw spend: 162822.56231623946\n", + "After adstock: 162823.78453846168\n", + "After hill transform: 0.4819701964350996\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 369,901.93\n", + "Adstocked value: 369,902.26\n", + "Saturated value: 0.6199\n", + "Final response: 88582.9511\n", + "Raw spend: 369901.92692468275\n", + "After adstock: 369902.26025801606\n", + "After hill transform: 0.6198617916590632\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471994946\n", + "After adstock: 38566.6780532828\n", + "After hill transform: 0.8014150988971896\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 830.33\n", + "Adstocked value: 830.51\n", + "Saturated value: 0.0011\n", + "Final response: 31.3884\n", + "Raw spend: 830.3314860055059\n", + "After adstock: 830.5079565937411\n", + "After hill transform: 0.0011217201193735584\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.56\n", + "Adstocked value: 162,823.78\n", + "Saturated value: 0.4820\n", + "Final response: 260329.8965\n", + "Raw spend: 162822.56231623946\n", + "After adstock: 162823.78453846168\n", + "After hill transform: 0.4819701964350996\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 369,901.93\n", + "Adstocked value: 369,902.26\n", + "Saturated value: 0.6199\n", + "Final response: 88582.9511\n", + "Raw spend: 369901.92692468275\n", + "After adstock: 369902.26025801606\n", + "After hill transform: 0.6198617916590632\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471993456\n", + "After adstock: 38566.6780532679\n", + "After hill transform: 0.8014150988970279\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 830.33\n", + "Adstocked value: 830.51\n", + "Saturated value: 0.0011\n", + "Final response: 31.3884\n", + "Raw spend: 830.331486020407\n", + "After adstock: 830.5079566086423\n", + "After hill transform: 0.001121720119429353\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 370,207.96\n", + "Adstocked value: 370,208.29\n", + "Saturated value: 0.6200\n", + "Final response: 88599.2824\n", + "Raw spend: 370207.95948971296\n", + "After adstock: 370208.2928230463\n", + "After hill transform: 0.619976069798295\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,535.37\n", + "Adstocked value: 4,535.55\n", + "Saturated value: 0.1110\n", + "Final response: 3107.2277\n", + "Raw spend: 4535.3691664967\n", + "After adstock: 4535.545637084935\n", + "After hill transform: 0.1110422511846089\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 370,207.96\n", + "Adstocked value: 370,208.29\n", + "Saturated value: 0.6200\n", + "Final response: 88599.2824\n", + "Raw spend: 370207.95948971296\n", + "After adstock: 370208.2928230463\n", + "After hill transform: 0.619976069798295\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,535.37\n", + "Adstocked value: 4,535.55\n", + "Saturated value: 0.1110\n", + "Final response: 3107.2277\n", + "Raw spend: 4535.3691664967\n", + "After adstock: 4535.545637084935\n", + "After hill transform: 0.1110422511846089\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 370,207.96\n", + "Adstocked value: 370,208.29\n", + "Saturated value: 0.6200\n", + "Final response: 88599.2824\n", + "Raw spend: 370207.95948971296\n", + "After adstock: 370208.2928230463\n", + "After hill transform: 0.619976069798295\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,535.37\n", + "Adstocked value: 4,535.55\n", + "Saturated value: 0.1110\n", + "Final response: 3107.2277\n", + "Raw spend: 4535.3691664967\n", + "After adstock: 4535.545637084935\n", + "After hill transform: 0.1110422511846089\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 370,207.96\n", + "Adstocked value: 370,208.29\n", + "Saturated value: 0.6200\n", + "Final response: 88599.2824\n", + "Raw spend: 370207.95948972786\n", + "After adstock: 370208.2928230612\n", + "After hill transform: 0.6199760697983006\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,535.37\n", + "Adstocked value: 4,535.55\n", + "Saturated value: 0.1110\n", + "Final response: 3107.2277\n", + "Raw spend: 4535.3691664967\n", + "After adstock: 4535.545637084935\n", + "After hill transform: 0.1110422511846089\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 370,207.96\n", + "Adstocked value: 370,208.29\n", + "Saturated value: 0.6200\n", + "Final response: 88599.2824\n", + "Raw spend: 370207.95948971296\n", + "After adstock: 370208.2928230463\n", + "After hill transform: 0.619976069798295\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,535.37\n", + "Adstocked value: 4,535.55\n", + "Saturated value: 0.1110\n", + "Final response: 3107.2277\n", + "Raw spend: 4535.3691664967\n", + "After adstock: 4535.545637084935\n", + "After hill transform: 0.1110422511846089\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 370,207.96\n", + "Adstocked value: 370,208.29\n", + "Saturated value: 0.6200\n", + "Final response: 88599.2824\n", + "Raw spend: 370207.95948971296\n", + "After adstock: 370208.2928230463\n", + "After hill transform: 0.619976069798295\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,535.37\n", + "Adstocked value: 4,535.55\n", + "Saturated value: 0.1110\n", + "Final response: 3107.2277\n", + "Raw spend: 4535.369166511601\n", + "After adstock: 4535.545637099836\n", + "After hill transform: 0.11104225118550898\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 370,207.96\n", + "Adstocked value: 370,208.29\n", + "Saturated value: 0.6200\n", + "Final response: 88599.2824\n", + "Raw spend: 370207.95948971296\n", + "After adstock: 370208.2928230463\n", + "After hill transform: 0.619976069798295\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,535.37\n", + "Adstocked value: 4,535.55\n", + "Saturated value: 0.1110\n", + "Final response: 3107.2277\n", + "Raw spend: 4535.3691664967\n", + "After adstock: 4535.545637084935\n", + "After hill transform: 0.1110422511846089\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 370,207.96\n", + "Adstocked value: 370,208.29\n", + "Saturated value: 0.6200\n", + "Final response: 88599.2824\n", + "Raw spend: 370207.95948971296\n", + "After adstock: 370208.2928230463\n", + "After hill transform: 0.619976069798295\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,535.37\n", + "Adstocked value: 4,535.55\n", + "Saturated value: 0.1110\n", + "Final response: 3107.2277\n", + "Raw spend: 4535.3691664967\n", + "After adstock: 4535.545637084935\n", + "After hill transform: 0.1110422511846089\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 370,207.96\n", + "Adstocked value: 370,208.29\n", + "Saturated value: 0.6200\n", + "Final response: 88599.2824\n", + "Raw spend: 370207.95948972786\n", + "After adstock: 370208.2928230612\n", + "After hill transform: 0.6199760697983006\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,535.37\n", + "Adstocked value: 4,535.55\n", + "Saturated value: 0.1110\n", + "Final response: 3107.2277\n", + "Raw spend: 4535.3691664967\n", + "After adstock: 4535.545637084935\n", + "After hill transform: 0.1110422511846089\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 370,207.96\n", + "Adstocked value: 370,208.29\n", + "Saturated value: 0.6200\n", + "Final response: 88599.2824\n", + "Raw spend: 370207.95948971296\n", + "After adstock: 370208.2928230463\n", + "After hill transform: 0.619976069798295\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,535.37\n", + "Adstocked value: 4,535.55\n", + "Saturated value: 0.1110\n", + "Final response: 3107.2277\n", + "Raw spend: 4535.3691664967\n", + "After adstock: 4535.545637084935\n", + "After hill transform: 0.1110422511846089\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 370,207.96\n", + "Adstocked value: 370,208.29\n", + "Saturated value: 0.6200\n", + "Final response: 88599.2824\n", + "Raw spend: 370207.95948971296\n", + "After adstock: 370208.2928230463\n", + "After hill transform: 0.619976069798295\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,535.37\n", + "Adstocked value: 4,535.55\n", + "Saturated value: 0.1110\n", + "Final response: 3107.2277\n", + "Raw spend: 4535.369166511601\n", + "After adstock: 4535.545637099836\n", + "After hill transform: 0.11104225118550898\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 375,581.36\n", + "Adstocked value: 375,581.70\n", + "Saturated value: 0.6220\n", + "Final response: 88883.5450\n", + "Raw spend: 375581.36202042585\n", + "After adstock: 375581.69535375916\n", + "After hill transform: 0.6219652057023287\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,048.00\n", + "Adstocked value: 43,048.18\n", + "Saturated value: 0.9847\n", + "Final response: 27554.6740\n", + "Raw spend: 43048.0015194774\n", + "After adstock: 43048.17799006564\n", + "After hill transform: 0.984714785876391\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 375,581.36\n", + "Adstocked value: 375,581.70\n", + "Saturated value: 0.6220\n", + "Final response: 88883.5450\n", + "Raw spend: 375581.36202042585\n", + "After adstock: 375581.69535375916\n", + "After hill transform: 0.6219652057023287\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,048.00\n", + "Adstocked value: 43,048.18\n", + "Saturated value: 0.9847\n", + "Final response: 27554.6740\n", + "Raw spend: 43048.0015194774\n", + "After adstock: 43048.17799006564\n", + "After hill transform: 0.984714785876391\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 375,581.36\n", + "Adstocked value: 375,581.70\n", + "Saturated value: 0.6220\n", + "Final response: 88883.5450\n", + "Raw spend: 375581.36202042585\n", + "After adstock: 375581.69535375916\n", + "After hill transform: 0.6219652057023287\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,048.00\n", + "Adstocked value: 43,048.18\n", + "Saturated value: 0.9847\n", + "Final response: 27554.6740\n", + "Raw spend: 43048.0015194774\n", + "After adstock: 43048.17799006564\n", + "After hill transform: 0.984714785876391\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 375,581.36\n", + "Adstocked value: 375,581.70\n", + "Saturated value: 0.6220\n", + "Final response: 88883.5450\n", + "Raw spend: 375581.36202044075\n", + "After adstock: 375581.69535377406\n", + "After hill transform: 0.6219652057023343\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,048.00\n", + "Adstocked value: 43,048.18\n", + "Saturated value: 0.9847\n", + "Final response: 27554.6740\n", + "Raw spend: 43048.0015194774\n", + "After adstock: 43048.17799006564\n", + "After hill transform: 0.984714785876391\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 375,581.36\n", + "Adstocked value: 375,581.70\n", + "Saturated value: 0.6220\n", + "Final response: 88883.5450\n", + "Raw spend: 375581.36202042585\n", + "After adstock: 375581.69535375916\n", + "After hill transform: 0.6219652057023287\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,048.00\n", + "Adstocked value: 43,048.18\n", + "Saturated value: 0.9847\n", + "Final response: 27554.6740\n", + "Raw spend: 43048.0015194774\n", + "After adstock: 43048.17799006564\n", + "After hill transform: 0.984714785876391\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 375,581.36\n", + "Adstocked value: 375,581.70\n", + "Saturated value: 0.6220\n", + "Final response: 88883.5450\n", + "Raw spend: 375581.36202042585\n", + "After adstock: 375581.69535375916\n", + "After hill transform: 0.6219652057023287\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,048.00\n", + "Adstocked value: 43,048.18\n", + "Saturated value: 0.9847\n", + "Final response: 27554.6740\n", + "Raw spend: 43048.0015194923\n", + "After adstock: 43048.17799008054\n", + "After hill transform: 0.9847147858764055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 375,581.36\n", + "Adstocked value: 375,581.70\n", + "Saturated value: 0.6220\n", + "Final response: 88883.5450\n", + "Raw spend: 375581.36202042585\n", + "After adstock: 375581.69535375916\n", + "After hill transform: 0.6219652057023287\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,048.00\n", + "Adstocked value: 43,048.18\n", + "Saturated value: 0.9847\n", + "Final response: 27554.6740\n", + "Raw spend: 43048.0015194774\n", + "After adstock: 43048.17799006564\n", + "After hill transform: 0.984714785876391\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 375,581.36\n", + "Adstocked value: 375,581.70\n", + "Saturated value: 0.6220\n", + "Final response: 88883.5450\n", + "Raw spend: 375581.36202042585\n", + "After adstock: 375581.69535375916\n", + "After hill transform: 0.6219652057023287\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,048.00\n", + "Adstocked value: 43,048.18\n", + "Saturated value: 0.9847\n", + "Final response: 27554.6740\n", + "Raw spend: 43048.0015194774\n", + "After adstock: 43048.17799006564\n", + "After hill transform: 0.984714785876391\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 375,581.36\n", + "Adstocked value: 375,581.70\n", + "Saturated value: 0.6220\n", + "Final response: 88883.5450\n", + "Raw spend: 375581.36202044075\n", + "After adstock: 375581.69535377406\n", + "After hill transform: 0.6219652057023343\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,048.00\n", + "Adstocked value: 43,048.18\n", + "Saturated value: 0.9847\n", + "Final response: 27554.6740\n", + "Raw spend: 43048.0015194774\n", + "After adstock: 43048.17799006564\n", + "After hill transform: 0.984714785876391\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 375,581.36\n", + "Adstocked value: 375,581.70\n", + "Saturated value: 0.6220\n", + "Final response: 88883.5450\n", + "Raw spend: 375581.36202042585\n", + "After adstock: 375581.69535375916\n", + "After hill transform: 0.6219652057023287\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,048.00\n", + "Adstocked value: 43,048.18\n", + "Saturated value: 0.9847\n", + "Final response: 27554.6740\n", + "Raw spend: 43048.0015194774\n", + "After adstock: 43048.17799006564\n", + "After hill transform: 0.984714785876391\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 375,581.36\n", + "Adstocked value: 375,581.70\n", + "Saturated value: 0.6220\n", + "Final response: 88883.5450\n", + "Raw spend: 375581.36202042585\n", + "After adstock: 375581.69535375916\n", + "After hill transform: 0.6219652057023287\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,048.00\n", + "Adstocked value: 43,048.18\n", + "Saturated value: 0.9847\n", + "Final response: 27554.6740\n", + "Raw spend: 43048.0015194923\n", + "After adstock: 43048.17799008054\n", + "After hill transform: 0.9847147858764055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,166.46\n", + "Adstocked value: 376,166.79\n", + "Saturated value: 0.6222\n", + "Final response: 88914.2170\n", + "Raw spend: 376166.46048176324\n", + "After adstock: 376166.79381509655\n", + "After hill transform: 0.6221798339668256\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,905.01\n", + "Adstocked value: 50,905.18\n", + "Saturated value: 0.9903\n", + "Final response: 27712.2647\n", + "Raw spend: 50905.005157206455\n", + "After adstock: 50905.18162779469\n", + "After hill transform: 0.990346565600954\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,166.46\n", + "Adstocked value: 376,166.79\n", + "Saturated value: 0.6222\n", + "Final response: 88914.2170\n", + "Raw spend: 376166.46048176324\n", + "After adstock: 376166.79381509655\n", + "After hill transform: 0.6221798339668256\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,905.01\n", + "Adstocked value: 50,905.18\n", + "Saturated value: 0.9903\n", + "Final response: 27712.2647\n", + "Raw spend: 50905.005157206455\n", + "After adstock: 50905.18162779469\n", + "After hill transform: 0.990346565600954\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,166.46\n", + "Adstocked value: 376,166.79\n", + "Saturated value: 0.6222\n", + "Final response: 88914.2170\n", + "Raw spend: 376166.46048176324\n", + "After adstock: 376166.79381509655\n", + "After hill transform: 0.6221798339668256\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,905.01\n", + "Adstocked value: 50,905.18\n", + "Saturated value: 0.9903\n", + "Final response: 27712.2647\n", + "Raw spend: 50905.005157206455\n", + "After adstock: 50905.18162779469\n", + "After hill transform: 0.990346565600954\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,166.46\n", + "Adstocked value: 376,166.79\n", + "Saturated value: 0.6222\n", + "Final response: 88914.2170\n", + "Raw spend: 376166.46048177814\n", + "After adstock: 376166.79381511145\n", + "After hill transform: 0.6221798339668311\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,905.01\n", + "Adstocked value: 50,905.18\n", + "Saturated value: 0.9903\n", + "Final response: 27712.2647\n", + "Raw spend: 50905.005157206455\n", + "After adstock: 50905.18162779469\n", + "After hill transform: 0.990346565600954\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,166.46\n", + "Adstocked value: 376,166.79\n", + "Saturated value: 0.6222\n", + "Final response: 88914.2170\n", + "Raw spend: 376166.46048176324\n", + "After adstock: 376166.79381509655\n", + "After hill transform: 0.6221798339668256\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,905.01\n", + "Adstocked value: 50,905.18\n", + "Saturated value: 0.9903\n", + "Final response: 27712.2647\n", + "Raw spend: 50905.005157206455\n", + "After adstock: 50905.18162779469\n", + "After hill transform: 0.990346565600954\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,166.46\n", + "Adstocked value: 376,166.79\n", + "Saturated value: 0.6222\n", + "Final response: 88914.2170\n", + "Raw spend: 376166.46048176324\n", + "After adstock: 376166.79381509655\n", + "After hill transform: 0.6221798339668256\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,905.01\n", + "Adstocked value: 50,905.18\n", + "Saturated value: 0.9903\n", + "Final response: 27712.2647\n", + "Raw spend: 50905.005157221356\n", + "After adstock: 50905.181627809594\n", + "After hill transform: 0.9903465656009618\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,166.46\n", + "Adstocked value: 376,166.79\n", + "Saturated value: 0.6222\n", + "Final response: 88914.2170\n", + "Raw spend: 376166.46048176324\n", + "After adstock: 376166.79381509655\n", + "After hill transform: 0.6221798339668256\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,905.01\n", + "Adstocked value: 50,905.18\n", + "Saturated value: 0.9903\n", + "Final response: 27712.2647\n", + "Raw spend: 50905.005157206455\n", + "After adstock: 50905.18162779469\n", + "After hill transform: 0.990346565600954\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,166.46\n", + "Adstocked value: 376,166.79\n", + "Saturated value: 0.6222\n", + "Final response: 88914.2170\n", + "Raw spend: 376166.46048176324\n", + "After adstock: 376166.79381509655\n", + "After hill transform: 0.6221798339668256\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,905.01\n", + "Adstocked value: 50,905.18\n", + "Saturated value: 0.9903\n", + "Final response: 27712.2647\n", + "Raw spend: 50905.005157206455\n", + "After adstock: 50905.18162779469\n", + "After hill transform: 0.990346565600954\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,166.46\n", + "Adstocked value: 376,166.79\n", + "Saturated value: 0.6222\n", + "Final response: 88914.2170\n", + "Raw spend: 376166.46048177814\n", + "After adstock: 376166.79381511145\n", + "After hill transform: 0.6221798339668311\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,905.01\n", + "Adstocked value: 50,905.18\n", + "Saturated value: 0.9903\n", + "Final response: 27712.2647\n", + "Raw spend: 50905.005157206455\n", + "After adstock: 50905.18162779469\n", + "After hill transform: 0.990346565600954\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,166.46\n", + "Adstocked value: 376,166.79\n", + "Saturated value: 0.6222\n", + "Final response: 88914.2170\n", + "Raw spend: 376166.46048176324\n", + "After adstock: 376166.79381509655\n", + "After hill transform: 0.6221798339668256\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,905.01\n", + "Adstocked value: 50,905.18\n", + "Saturated value: 0.9903\n", + "Final response: 27712.2647\n", + "Raw spend: 50905.005157206455\n", + "After adstock: 50905.18162779469\n", + "After hill transform: 0.990346565600954\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,166.46\n", + "Adstocked value: 376,166.79\n", + "Saturated value: 0.6222\n", + "Final response: 88914.2170\n", + "Raw spend: 376166.46048176324\n", + "After adstock: 376166.79381509655\n", + "After hill transform: 0.6221798339668256\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,905.01\n", + "Adstocked value: 50,905.18\n", + "Saturated value: 0.9903\n", + "Final response: 27712.2647\n", + "Raw spend: 50905.005157221356\n", + "After adstock: 50905.181627809594\n", + "After hill transform: 0.9903465656009618\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,216.28\n", + "Adstocked value: 376,216.61\n", + "Saturated value: 0.6222\n", + "Final response: 88916.8261\n", + "Raw spend: 376216.2804318934\n", + "After adstock: 376216.61376522674\n", + "After hill transform: 0.6221980914949307\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,985.80\n", + "Adstocked value: 50,985.98\n", + "Saturated value: 0.9904\n", + "Final response: 27713.4396\n", + "Raw spend: 50985.79888731987\n", + "After adstock: 50985.97535790811\n", + "After hill transform: 0.9903885533919737\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,216.28\n", + "Adstocked value: 376,216.61\n", + "Saturated value: 0.6222\n", + "Final response: 88916.8261\n", + "Raw spend: 376216.2804318934\n", + "After adstock: 376216.61376522674\n", + "After hill transform: 0.6221980914949307\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,985.80\n", + "Adstocked value: 50,985.98\n", + "Saturated value: 0.9904\n", + "Final response: 27713.4396\n", + "Raw spend: 50985.79888731987\n", + "After adstock: 50985.97535790811\n", + "After hill transform: 0.9903885533919737\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,216.28\n", + "Adstocked value: 376,216.61\n", + "Saturated value: 0.6222\n", + "Final response: 88916.8261\n", + "Raw spend: 376216.2804318934\n", + "After adstock: 376216.61376522674\n", + "After hill transform: 0.6221980914949307\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,985.80\n", + "Adstocked value: 50,985.98\n", + "Saturated value: 0.9904\n", + "Final response: 27713.4396\n", + "Raw spend: 50985.79888731987\n", + "After adstock: 50985.97535790811\n", + "After hill transform: 0.9903885533919737\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,216.28\n", + "Adstocked value: 376,216.61\n", + "Saturated value: 0.6222\n", + "Final response: 88916.8261\n", + "Raw spend: 376216.2804319083\n", + "After adstock: 376216.61376524164\n", + "After hill transform: 0.6221980914949361\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,985.80\n", + "Adstocked value: 50,985.98\n", + "Saturated value: 0.9904\n", + "Final response: 27713.4396\n", + "Raw spend: 50985.79888731987\n", + "After adstock: 50985.97535790811\n", + "After hill transform: 0.9903885533919737\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,216.28\n", + "Adstocked value: 376,216.61\n", + "Saturated value: 0.6222\n", + "Final response: 88916.8261\n", + "Raw spend: 376216.2804318934\n", + "After adstock: 376216.61376522674\n", + "After hill transform: 0.6221980914949307\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,985.80\n", + "Adstocked value: 50,985.98\n", + "Saturated value: 0.9904\n", + "Final response: 27713.4396\n", + "Raw spend: 50985.79888731987\n", + "After adstock: 50985.97535790811\n", + "After hill transform: 0.9903885533919737\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,216.28\n", + "Adstocked value: 376,216.61\n", + "Saturated value: 0.6222\n", + "Final response: 88916.8261\n", + "Raw spend: 376216.2804318934\n", + "After adstock: 376216.61376522674\n", + "After hill transform: 0.6221980914949307\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,985.80\n", + "Adstocked value: 50,985.98\n", + "Saturated value: 0.9904\n", + "Final response: 27713.4396\n", + "Raw spend: 50985.79888733477\n", + "After adstock: 50985.97535792301\n", + "After hill transform: 0.9903885533919815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,216.28\n", + "Adstocked value: 376,216.61\n", + "Saturated value: 0.6222\n", + "Final response: 88916.8261\n", + "Raw spend: 376216.2804318934\n", + "After adstock: 376216.61376522674\n", + "After hill transform: 0.6221980914949307\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,985.80\n", + "Adstocked value: 50,985.98\n", + "Saturated value: 0.9904\n", + "Final response: 27713.4396\n", + "Raw spend: 50985.79888731987\n", + "After adstock: 50985.97535790811\n", + "After hill transform: 0.9903885533919737\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,216.28\n", + "Adstocked value: 376,216.61\n", + "Saturated value: 0.6222\n", + "Final response: 88916.8261\n", + "Raw spend: 376216.2804318934\n", + "After adstock: 376216.61376522674\n", + "After hill transform: 0.6221980914949307\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,985.80\n", + "Adstocked value: 50,985.98\n", + "Saturated value: 0.9904\n", + "Final response: 27713.4396\n", + "Raw spend: 50985.79888731987\n", + "After adstock: 50985.97535790811\n", + "After hill transform: 0.9903885533919737\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,216.28\n", + "Adstocked value: 376,216.61\n", + "Saturated value: 0.6222\n", + "Final response: 88916.8261\n", + "Raw spend: 376216.2804319083\n", + "After adstock: 376216.61376524164\n", + "After hill transform: 0.6221980914949361\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,985.80\n", + "Adstocked value: 50,985.98\n", + "Saturated value: 0.9904\n", + "Final response: 27713.4396\n", + "Raw spend: 50985.79888731987\n", + "After adstock: 50985.97535790811\n", + "After hill transform: 0.9903885533919737\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,216.28\n", + "Adstocked value: 376,216.61\n", + "Saturated value: 0.6222\n", + "Final response: 88916.8261\n", + "Raw spend: 376216.2804318934\n", + "After adstock: 376216.61376522674\n", + "After hill transform: 0.6221980914949307\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,985.80\n", + "Adstocked value: 50,985.98\n", + "Saturated value: 0.9904\n", + "Final response: 27713.4396\n", + "Raw spend: 50985.79888731987\n", + "After adstock: 50985.97535790811\n", + "After hill transform: 0.9903885533919737\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,216.28\n", + "Adstocked value: 376,216.61\n", + "Saturated value: 0.6222\n", + "Final response: 88916.8261\n", + "Raw spend: 376216.2804318934\n", + "After adstock: 376216.61376522674\n", + "After hill transform: 0.6221980914949307\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,985.80\n", + "Adstocked value: 50,985.98\n", + "Saturated value: 0.9904\n", + "Final response: 27713.4396\n", + "Raw spend: 50985.79888733477\n", + "After adstock: 50985.97535792301\n", + "After hill transform: 0.9903885533919815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,270.27\n", + "Adstocked value: 376,270.61\n", + "Saturated value: 0.6222\n", + "Final response: 88919.6534\n", + "Raw spend: 376270.27424670506\n", + "After adstock: 376270.60758003837\n", + "After hill transform: 0.6222178754990559\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,984.89\n", + "Adstocked value: 50,985.07\n", + "Saturated value: 0.9904\n", + "Final response: 27713.4265\n", + "Raw spend: 50984.89393180383\n", + "After adstock: 50985.07040239207\n", + "After hill transform: 0.990388084465308\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,270.27\n", + "Adstocked value: 376,270.61\n", + "Saturated value: 0.6222\n", + "Final response: 88919.6534\n", + "Raw spend: 376270.27424670506\n", + "After adstock: 376270.60758003837\n", + "After hill transform: 0.6222178754990559\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,984.89\n", + "Adstocked value: 50,985.07\n", + "Saturated value: 0.9904\n", + "Final response: 27713.4265\n", + "Raw spend: 50984.89393180383\n", + "After adstock: 50985.07040239207\n", + "After hill transform: 0.990388084465308\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,270.27\n", + "Adstocked value: 376,270.61\n", + "Saturated value: 0.6222\n", + "Final response: 88919.6534\n", + "Raw spend: 376270.27424670506\n", + "After adstock: 376270.60758003837\n", + "After hill transform: 0.6222178754990559\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,984.89\n", + "Adstocked value: 50,985.07\n", + "Saturated value: 0.9904\n", + "Final response: 27713.4265\n", + "Raw spend: 50984.89393180383\n", + "After adstock: 50985.07040239207\n", + "After hill transform: 0.990388084465308\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,270.27\n", + "Adstocked value: 376,270.61\n", + "Saturated value: 0.6222\n", + "Final response: 88919.6534\n", + "Raw spend: 376270.27424671996\n", + "After adstock: 376270.60758005327\n", + "After hill transform: 0.6222178754990615\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,984.89\n", + "Adstocked value: 50,985.07\n", + "Saturated value: 0.9904\n", + "Final response: 27713.4265\n", + "Raw spend: 50984.89393180383\n", + "After adstock: 50985.07040239207\n", + "After hill transform: 0.990388084465308\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,270.27\n", + "Adstocked value: 376,270.61\n", + "Saturated value: 0.6222\n", + "Final response: 88919.6534\n", + "Raw spend: 376270.27424670506\n", + "After adstock: 376270.60758003837\n", + "After hill transform: 0.6222178754990559\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,984.89\n", + "Adstocked value: 50,985.07\n", + "Saturated value: 0.9904\n", + "Final response: 27713.4265\n", + "Raw spend: 50984.89393180383\n", + "After adstock: 50985.07040239207\n", + "After hill transform: 0.990388084465308\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,270.27\n", + "Adstocked value: 376,270.61\n", + "Saturated value: 0.6222\n", + "Final response: 88919.6534\n", + "Raw spend: 376270.27424670506\n", + "After adstock: 376270.60758003837\n", + "After hill transform: 0.6222178754990559\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,984.89\n", + "Adstocked value: 50,985.07\n", + "Saturated value: 0.9904\n", + "Final response: 27713.4265\n", + "Raw spend: 50984.89393181873\n", + "After adstock: 50985.07040240697\n", + "After hill transform: 0.9903880844653158\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,270.27\n", + "Adstocked value: 376,270.61\n", + "Saturated value: 0.6222\n", + "Final response: 88919.6534\n", + "Raw spend: 376270.27424670506\n", + "After adstock: 376270.60758003837\n", + "After hill transform: 0.6222178754990559\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,984.89\n", + "Adstocked value: 50,985.07\n", + "Saturated value: 0.9904\n", + "Final response: 27713.4265\n", + "Raw spend: 50984.89393180383\n", + "After adstock: 50985.07040239207\n", + "After hill transform: 0.990388084465308\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,270.27\n", + "Adstocked value: 376,270.61\n", + "Saturated value: 0.6222\n", + "Final response: 88919.6534\n", + "Raw spend: 376270.27424670506\n", + "After adstock: 376270.60758003837\n", + "After hill transform: 0.6222178754990559\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,984.89\n", + "Adstocked value: 50,985.07\n", + "Saturated value: 0.9904\n", + "Final response: 27713.4265\n", + "Raw spend: 50984.89393180383\n", + "After adstock: 50985.07040239207\n", + "After hill transform: 0.990388084465308\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,270.27\n", + "Adstocked value: 376,270.61\n", + "Saturated value: 0.6222\n", + "Final response: 88919.6534\n", + "Raw spend: 376270.27424671996\n", + "After adstock: 376270.60758005327\n", + "After hill transform: 0.6222178754990615\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,984.89\n", + "Adstocked value: 50,985.07\n", + "Saturated value: 0.9904\n", + "Final response: 27713.4265\n", + "Raw spend: 50984.89393180383\n", + "After adstock: 50985.07040239207\n", + "After hill transform: 0.990388084465308\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,270.27\n", + "Adstocked value: 376,270.61\n", + "Saturated value: 0.6222\n", + "Final response: 88919.6534\n", + "Raw spend: 376270.27424670506\n", + "After adstock: 376270.60758003837\n", + "After hill transform: 0.6222178754990559\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,984.89\n", + "Adstocked value: 50,985.07\n", + "Saturated value: 0.9904\n", + "Final response: 27713.4265\n", + "Raw spend: 50984.89393180383\n", + "After adstock: 50985.07040239207\n", + "After hill transform: 0.990388084465308\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,270.27\n", + "Adstocked value: 376,270.61\n", + "Saturated value: 0.6222\n", + "Final response: 88919.6534\n", + "Raw spend: 376270.27424670506\n", + "After adstock: 376270.60758003837\n", + "After hill transform: 0.6222178754990559\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,984.89\n", + "Adstocked value: 50,985.07\n", + "Saturated value: 0.9904\n", + "Final response: 27713.4265\n", + "Raw spend: 50984.89393181873\n", + "After adstock: 50985.07040240697\n", + "After hill transform: 0.9903880844653158\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,270.33\n", + "Adstocked value: 376,270.66\n", + "Saturated value: 0.6222\n", + "Final response: 88919.6563\n", + "Raw spend: 376270.32893420506\n", + "After adstock: 376270.66226753837\n", + "After hill transform: 0.6222178955355895\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,984.91\n", + "Adstocked value: 50,985.09\n", + "Saturated value: 0.9904\n", + "Final response: 27713.4267\n", + "Raw spend: 50984.90955680383\n", + "After adstock: 50985.08602739207\n", + "After hill transform: 0.9903880925620784\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,270.33\n", + "Adstocked value: 376,270.66\n", + "Saturated value: 0.6222\n", + "Final response: 88919.6563\n", + "Raw spend: 376270.32893420506\n", + "After adstock: 376270.66226753837\n", + "After hill transform: 0.6222178955355895\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,984.91\n", + "Adstocked value: 50,985.09\n", + "Saturated value: 0.9904\n", + "Final response: 27713.4267\n", + "Raw spend: 50984.90955680383\n", + "After adstock: 50985.08602739207\n", + "After hill transform: 0.9903880925620784\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,270.33\n", + "Adstocked value: 376,270.66\n", + "Saturated value: 0.6222\n", + "Final response: 88919.6563\n", + "Raw spend: 376270.32893420506\n", + "After adstock: 376270.66226753837\n", + "After hill transform: 0.6222178955355895\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,984.91\n", + "Adstocked value: 50,985.09\n", + "Saturated value: 0.9904\n", + "Final response: 27713.4267\n", + "Raw spend: 50984.90955680383\n", + "After adstock: 50985.08602739207\n", + "After hill transform: 0.9903880925620784\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,270.33\n", + "Adstocked value: 376,270.66\n", + "Saturated value: 0.6222\n", + "Final response: 88919.6563\n", + "Raw spend: 376270.32893421996\n", + "After adstock: 376270.66226755327\n", + "After hill transform: 0.6222178955355948\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,984.91\n", + "Adstocked value: 50,985.09\n", + "Saturated value: 0.9904\n", + "Final response: 27713.4267\n", + "Raw spend: 50984.90955680383\n", + "After adstock: 50985.08602739207\n", + "After hill transform: 0.9903880925620784\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,270.33\n", + "Adstocked value: 376,270.66\n", + "Saturated value: 0.6222\n", + "Final response: 88919.6563\n", + "Raw spend: 376270.32893420506\n", + "After adstock: 376270.66226753837\n", + "After hill transform: 0.6222178955355895\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,984.91\n", + "Adstocked value: 50,985.09\n", + "Saturated value: 0.9904\n", + "Final response: 27713.4267\n", + "Raw spend: 50984.90955680383\n", + "After adstock: 50985.08602739207\n", + "After hill transform: 0.9903880925620784\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,270.33\n", + "Adstocked value: 376,270.66\n", + "Saturated value: 0.6222\n", + "Final response: 88919.6563\n", + "Raw spend: 376270.32893420506\n", + "After adstock: 376270.66226753837\n", + "After hill transform: 0.6222178955355895\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,984.91\n", + "Adstocked value: 50,985.09\n", + "Saturated value: 0.9904\n", + "Final response: 27713.4267\n", + "Raw spend: 50984.90955681873\n", + "After adstock: 50985.08602740697\n", + "After hill transform: 0.9903880925620862\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,270.33\n", + "Adstocked value: 376,270.66\n", + "Saturated value: 0.6222\n", + "Final response: 88919.6563\n", + "Raw spend: 376270.32893420506\n", + "After adstock: 376270.66226753837\n", + "After hill transform: 0.6222178955355895\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,984.91\n", + "Adstocked value: 50,985.09\n", + "Saturated value: 0.9904\n", + "Final response: 27713.4267\n", + "Raw spend: 50984.90955680383\n", + "After adstock: 50985.08602739207\n", + "After hill transform: 0.9903880925620784\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,270.33\n", + "Adstocked value: 376,270.66\n", + "Saturated value: 0.6222\n", + "Final response: 88919.6563\n", + "Raw spend: 376270.32893420506\n", + "After adstock: 376270.66226753837\n", + "After hill transform: 0.6222178955355895\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,984.91\n", + "Adstocked value: 50,985.09\n", + "Saturated value: 0.9904\n", + "Final response: 27713.4267\n", + "Raw spend: 50984.90955680383\n", + "After adstock: 50985.08602739207\n", + "After hill transform: 0.9903880925620784\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,270.33\n", + "Adstocked value: 376,270.66\n", + "Saturated value: 0.6222\n", + "Final response: 88919.6563\n", + "Raw spend: 376270.32893421996\n", + "After adstock: 376270.66226755327\n", + "After hill transform: 0.6222178955355948\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,984.91\n", + "Adstocked value: 50,985.09\n", + "Saturated value: 0.9904\n", + "Final response: 27713.4267\n", + "Raw spend: 50984.90955680383\n", + "After adstock: 50985.08602739207\n", + "After hill transform: 0.9903880925620784\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,270.33\n", + "Adstocked value: 376,270.66\n", + "Saturated value: 0.6222\n", + "Final response: 88919.6563\n", + "Raw spend: 376270.32893420506\n", + "After adstock: 376270.66226753837\n", + "After hill transform: 0.6222178955355895\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,984.91\n", + "Adstocked value: 50,985.09\n", + "Saturated value: 0.9904\n", + "Final response: 27713.4267\n", + "Raw spend: 50984.90955680383\n", + "After adstock: 50985.08602739207\n", + "After hill transform: 0.9903880925620784\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,270.33\n", + "Adstocked value: 376,270.66\n", + "Saturated value: 0.6222\n", + "Final response: 88919.6563\n", + "Raw spend: 376270.32893420506\n", + "After adstock: 376270.66226753837\n", + "After hill transform: 0.6222178955355895\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,984.91\n", + "Adstocked value: 50,985.09\n", + "Saturated value: 0.9904\n", + "Final response: 27713.4267\n", + "Raw spend: 50984.90955681873\n", + "After adstock: 50985.08602740697\n", + "After hill transform: 0.9903880925620862\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,270.58\n", + "Adstocked value: 376,270.92\n", + "Saturated value: 0.6222\n", + "Final response: 88919.6696\n", + "Raw spend: 376270.58325736\n", + "After adstock: 376270.9165906933\n", + "After hill transform: 0.622217988715055\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,984.99\n", + "Adstocked value: 50,985.16\n", + "Saturated value: 0.9904\n", + "Final response: 27713.4279\n", + "Raw spend: 50984.987800919516\n", + "After adstock: 50985.164271507754\n", + "After hill transform: 0.9903881331075163\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,270.58\n", + "Adstocked value: 376,270.92\n", + "Saturated value: 0.6222\n", + "Final response: 88919.6696\n", + "Raw spend: 376270.58325736\n", + "After adstock: 376270.9165906933\n", + "After hill transform: 0.622217988715055\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,984.99\n", + "Adstocked value: 50,985.16\n", + "Saturated value: 0.9904\n", + "Final response: 27713.4279\n", + "Raw spend: 50984.987800919516\n", + "After adstock: 50985.164271507754\n", + "After hill transform: 0.9903881331075163\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,270.58\n", + "Adstocked value: 376,270.92\n", + "Saturated value: 0.6222\n", + "Final response: 88919.6696\n", + "Raw spend: 376270.58325736\n", + "After adstock: 376270.9165906933\n", + "After hill transform: 0.622217988715055\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,984.99\n", + "Adstocked value: 50,985.16\n", + "Saturated value: 0.9904\n", + "Final response: 27713.4279\n", + "Raw spend: 50984.987800919516\n", + "After adstock: 50985.164271507754\n", + "After hill transform: 0.9903881331075163\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,270.58\n", + "Adstocked value: 376,270.92\n", + "Saturated value: 0.6222\n", + "Final response: 88919.6696\n", + "Raw spend: 376270.5832573749\n", + "After adstock: 376270.9165907082\n", + "After hill transform: 0.6222179887150604\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,984.99\n", + "Adstocked value: 50,985.16\n", + "Saturated value: 0.9904\n", + "Final response: 27713.4279\n", + "Raw spend: 50984.987800919516\n", + "After adstock: 50985.164271507754\n", + "After hill transform: 0.9903881331075163\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,270.58\n", + "Adstocked value: 376,270.92\n", + "Saturated value: 0.6222\n", + "Final response: 88919.6696\n", + "Raw spend: 376270.58325736\n", + "After adstock: 376270.9165906933\n", + "After hill transform: 0.622217988715055\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,984.99\n", + "Adstocked value: 50,985.16\n", + "Saturated value: 0.9904\n", + "Final response: 27713.4279\n", + "Raw spend: 50984.987800919516\n", + "After adstock: 50985.164271507754\n", + "After hill transform: 0.9903881331075163\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,270.58\n", + "Adstocked value: 376,270.92\n", + "Saturated value: 0.6222\n", + "Final response: 88919.6696\n", + "Raw spend: 376270.58325736\n", + "After adstock: 376270.9165906933\n", + "After hill transform: 0.622217988715055\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,984.99\n", + "Adstocked value: 50,985.16\n", + "Saturated value: 0.9904\n", + "Final response: 27713.4279\n", + "Raw spend: 50984.98780093442\n", + "After adstock: 50985.164271522655\n", + "After hill transform: 0.9903881331075239\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,270.58\n", + "Adstocked value: 376,270.92\n", + "Saturated value: 0.6222\n", + "Final response: 88919.6696\n", + "Raw spend: 376270.58325736\n", + "After adstock: 376270.9165906933\n", + "After hill transform: 0.622217988715055\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,984.99\n", + "Adstocked value: 50,985.16\n", + "Saturated value: 0.9904\n", + "Final response: 27713.4279\n", + "Raw spend: 50984.987800919516\n", + "After adstock: 50985.164271507754\n", + "After hill transform: 0.9903881331075163\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,270.58\n", + "Adstocked value: 376,270.92\n", + "Saturated value: 0.6222\n", + "Final response: 88919.6696\n", + "Raw spend: 376270.58325736\n", + "After adstock: 376270.9165906933\n", + "After hill transform: 0.622217988715055\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,984.99\n", + "Adstocked value: 50,985.16\n", + "Saturated value: 0.9904\n", + "Final response: 27713.4279\n", + "Raw spend: 50984.987800919516\n", + "After adstock: 50985.164271507754\n", + "After hill transform: 0.9903881331075163\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,270.58\n", + "Adstocked value: 376,270.92\n", + "Saturated value: 0.6222\n", + "Final response: 88919.6696\n", + "Raw spend: 376270.5832573749\n", + "After adstock: 376270.9165907082\n", + "After hill transform: 0.6222179887150604\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,984.99\n", + "Adstocked value: 50,985.16\n", + "Saturated value: 0.9904\n", + "Final response: 27713.4279\n", + "Raw spend: 50984.987800919516\n", + "After adstock: 50985.164271507754\n", + "After hill transform: 0.9903881331075163\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,270.58\n", + "Adstocked value: 376,270.92\n", + "Saturated value: 0.6222\n", + "Final response: 88919.6696\n", + "Raw spend: 376270.58325736\n", + "After adstock: 376270.9165906933\n", + "After hill transform: 0.622217988715055\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,984.99\n", + "Adstocked value: 50,985.16\n", + "Saturated value: 0.9904\n", + "Final response: 27713.4279\n", + "Raw spend: 50984.987800919516\n", + "After adstock: 50985.164271507754\n", + "After hill transform: 0.9903881331075163\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,270.58\n", + "Adstocked value: 376,270.92\n", + "Saturated value: 0.6222\n", + "Final response: 88919.6696\n", + "Raw spend: 376270.58325736\n", + "After adstock: 376270.9165906933\n", + "After hill transform: 0.622217988715055\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,984.99\n", + "Adstocked value: 50,985.16\n", + "Saturated value: 0.9904\n", + "Final response: 27713.4279\n", + "Raw spend: 50984.98780093442\n", + "After adstock: 50985.164271522655\n", + "After hill transform: 0.9903881331075239\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,271.95\n", + "Adstocked value: 376,272.28\n", + "Saturated value: 0.6222\n", + "Final response: 88919.7409\n", + "Raw spend: 376271.94636016764\n", + "After adstock: 376272.27969350095\n", + "After hill transform: 0.6222184881303712\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,985.40\n", + "Adstocked value: 50,985.58\n", + "Saturated value: 0.9904\n", + "Final response: 27713.4339\n", + "Raw spend: 50985.40116829423\n", + "After adstock: 50985.57763888247\n", + "After hill transform: 0.9903883473071439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,271.95\n", + "Adstocked value: 376,272.28\n", + "Saturated value: 0.6222\n", + "Final response: 88919.7409\n", + "Raw spend: 376271.94636016764\n", + "After adstock: 376272.27969350095\n", + "After hill transform: 0.6222184881303712\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,985.40\n", + "Adstocked value: 50,985.58\n", + "Saturated value: 0.9904\n", + "Final response: 27713.4339\n", + "Raw spend: 50985.40116829423\n", + "After adstock: 50985.57763888247\n", + "After hill transform: 0.9903883473071439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,271.95\n", + "Adstocked value: 376,272.28\n", + "Saturated value: 0.6222\n", + "Final response: 88919.7409\n", + "Raw spend: 376271.94636016764\n", + "After adstock: 376272.27969350095\n", + "After hill transform: 0.6222184881303712\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,985.40\n", + "Adstocked value: 50,985.58\n", + "Saturated value: 0.9904\n", + "Final response: 27713.4339\n", + "Raw spend: 50985.40116829423\n", + "After adstock: 50985.57763888247\n", + "After hill transform: 0.9903883473071439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,271.95\n", + "Adstocked value: 376,272.28\n", + "Saturated value: 0.6222\n", + "Final response: 88919.7409\n", + "Raw spend: 376271.94636018254\n", + "After adstock: 376272.27969351585\n", + "After hill transform: 0.6222184881303767\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,985.40\n", + "Adstocked value: 50,985.58\n", + "Saturated value: 0.9904\n", + "Final response: 27713.4339\n", + "Raw spend: 50985.40116829423\n", + "After adstock: 50985.57763888247\n", + "After hill transform: 0.9903883473071439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,271.95\n", + "Adstocked value: 376,272.28\n", + "Saturated value: 0.6222\n", + "Final response: 88919.7409\n", + "Raw spend: 376271.94636016764\n", + "After adstock: 376272.27969350095\n", + "After hill transform: 0.6222184881303712\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,985.40\n", + "Adstocked value: 50,985.58\n", + "Saturated value: 0.9904\n", + "Final response: 27713.4339\n", + "Raw spend: 50985.40116829423\n", + "After adstock: 50985.57763888247\n", + "After hill transform: 0.9903883473071439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,271.95\n", + "Adstocked value: 376,272.28\n", + "Saturated value: 0.6222\n", + "Final response: 88919.7409\n", + "Raw spend: 376271.94636016764\n", + "After adstock: 376272.27969350095\n", + "After hill transform: 0.6222184881303712\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,985.40\n", + "Adstocked value: 50,985.58\n", + "Saturated value: 0.9904\n", + "Final response: 27713.4339\n", + "Raw spend: 50985.40116830913\n", + "After adstock: 50985.57763889737\n", + "After hill transform: 0.9903883473071515\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,271.95\n", + "Adstocked value: 376,272.28\n", + "Saturated value: 0.6222\n", + "Final response: 88919.7409\n", + "Raw spend: 376271.94636016764\n", + "After adstock: 376272.27969350095\n", + "After hill transform: 0.6222184881303712\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,985.40\n", + "Adstocked value: 50,985.58\n", + "Saturated value: 0.9904\n", + "Final response: 27713.4339\n", + "Raw spend: 50985.40116829423\n", + "After adstock: 50985.57763888247\n", + "After hill transform: 0.9903883473071439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,271.95\n", + "Adstocked value: 376,272.28\n", + "Saturated value: 0.6222\n", + "Final response: 88919.7409\n", + "Raw spend: 376271.94636016764\n", + "After adstock: 376272.27969350095\n", + "After hill transform: 0.6222184881303712\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,985.40\n", + "Adstocked value: 50,985.58\n", + "Saturated value: 0.9904\n", + "Final response: 27713.4339\n", + "Raw spend: 50985.40116829423\n", + "After adstock: 50985.57763888247\n", + "After hill transform: 0.9903883473071439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,271.95\n", + "Adstocked value: 376,272.28\n", + "Saturated value: 0.6222\n", + "Final response: 88919.7409\n", + "Raw spend: 376271.94636018254\n", + "After adstock: 376272.27969351585\n", + "After hill transform: 0.6222184881303767\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,985.40\n", + "Adstocked value: 50,985.58\n", + "Saturated value: 0.9904\n", + "Final response: 27713.4339\n", + "Raw spend: 50985.40116829423\n", + "After adstock: 50985.57763888247\n", + "After hill transform: 0.9903883473071439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,271.95\n", + "Adstocked value: 376,272.28\n", + "Saturated value: 0.6222\n", + "Final response: 88919.7409\n", + "Raw spend: 376271.94636016764\n", + "After adstock: 376272.27969350095\n", + "After hill transform: 0.6222184881303712\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,985.40\n", + "Adstocked value: 50,985.58\n", + "Saturated value: 0.9904\n", + "Final response: 27713.4339\n", + "Raw spend: 50985.40116829423\n", + "After adstock: 50985.57763888247\n", + "After hill transform: 0.9903883473071439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,271.95\n", + "Adstocked value: 376,272.28\n", + "Saturated value: 0.6222\n", + "Final response: 88919.7409\n", + "Raw spend: 376271.94636016764\n", + "After adstock: 376272.27969350095\n", + "After hill transform: 0.6222184881303712\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,985.40\n", + "Adstocked value: 50,985.58\n", + "Saturated value: 0.9904\n", + "Final response: 27713.4339\n", + "Raw spend: 50985.40116830913\n", + "After adstock: 50985.57763889737\n", + "After hill transform: 0.9903883473071515\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,278.64\n", + "Adstocked value: 376,278.97\n", + "Saturated value: 0.6222\n", + "Final response: 88920.0912\n", + "Raw spend: 376278.6360017556\n", + "After adstock: 376278.9693350889\n", + "After hill transform: 0.6222209390596604\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,987.41\n", + "Adstocked value: 50,987.59\n", + "Saturated value: 0.9904\n", + "Final response: 27713.4630\n", + "Raw spend: 50987.410243974125\n", + "After adstock: 50987.58671456236\n", + "After hill transform: 0.9903893882824116\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,278.64\n", + "Adstocked value: 376,278.97\n", + "Saturated value: 0.6222\n", + "Final response: 88920.0912\n", + "Raw spend: 376278.6360017556\n", + "After adstock: 376278.9693350889\n", + "After hill transform: 0.6222209390596604\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,987.41\n", + "Adstocked value: 50,987.59\n", + "Saturated value: 0.9904\n", + "Final response: 27713.4630\n", + "Raw spend: 50987.410243974125\n", + "After adstock: 50987.58671456236\n", + "After hill transform: 0.9903893882824116\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,278.64\n", + "Adstocked value: 376,278.97\n", + "Saturated value: 0.6222\n", + "Final response: 88920.0912\n", + "Raw spend: 376278.6360017556\n", + "After adstock: 376278.9693350889\n", + "After hill transform: 0.6222209390596604\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,987.41\n", + "Adstocked value: 50,987.59\n", + "Saturated value: 0.9904\n", + "Final response: 27713.4630\n", + "Raw spend: 50987.410243974125\n", + "After adstock: 50987.58671456236\n", + "After hill transform: 0.9903893882824116\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,278.64\n", + "Adstocked value: 376,278.97\n", + "Saturated value: 0.6222\n", + "Final response: 88920.0912\n", + "Raw spend: 376278.6360017705\n", + "After adstock: 376278.9693351038\n", + "After hill transform: 0.6222209390596658\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,987.41\n", + "Adstocked value: 50,987.59\n", + "Saturated value: 0.9904\n", + "Final response: 27713.4630\n", + "Raw spend: 50987.410243974125\n", + "After adstock: 50987.58671456236\n", + "After hill transform: 0.9903893882824116\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,278.64\n", + "Adstocked value: 376,278.97\n", + "Saturated value: 0.6222\n", + "Final response: 88920.0912\n", + "Raw spend: 376278.6360017556\n", + "After adstock: 376278.9693350889\n", + "After hill transform: 0.6222209390596604\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,987.41\n", + "Adstocked value: 50,987.59\n", + "Saturated value: 0.9904\n", + "Final response: 27713.4630\n", + "Raw spend: 50987.410243974125\n", + "After adstock: 50987.58671456236\n", + "After hill transform: 0.9903893882824116\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,278.64\n", + "Adstocked value: 376,278.97\n", + "Saturated value: 0.6222\n", + "Final response: 88920.0912\n", + "Raw spend: 376278.6360017556\n", + "After adstock: 376278.9693350889\n", + "After hill transform: 0.6222209390596604\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,987.41\n", + "Adstocked value: 50,987.59\n", + "Saturated value: 0.9904\n", + "Final response: 27713.4630\n", + "Raw spend: 50987.41024398903\n", + "After adstock: 50987.586714577265\n", + "After hill transform: 0.9903893882824194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,278.64\n", + "Adstocked value: 376,278.97\n", + "Saturated value: 0.6222\n", + "Final response: 88920.0912\n", + "Raw spend: 376278.6360017556\n", + "After adstock: 376278.9693350889\n", + "After hill transform: 0.6222209390596604\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,987.41\n", + "Adstocked value: 50,987.59\n", + "Saturated value: 0.9904\n", + "Final response: 27713.4630\n", + "Raw spend: 50987.410243974125\n", + "After adstock: 50987.58671456236\n", + "After hill transform: 0.9903893882824116\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,278.64\n", + "Adstocked value: 376,278.97\n", + "Saturated value: 0.6222\n", + "Final response: 88920.0912\n", + "Raw spend: 376278.6360017556\n", + "After adstock: 376278.9693350889\n", + "After hill transform: 0.6222209390596604\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,987.41\n", + "Adstocked value: 50,987.59\n", + "Saturated value: 0.9904\n", + "Final response: 27713.4630\n", + "Raw spend: 50987.410243974125\n", + "After adstock: 50987.58671456236\n", + "After hill transform: 0.9903893882824116\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,278.64\n", + "Adstocked value: 376,278.97\n", + "Saturated value: 0.6222\n", + "Final response: 88920.0912\n", + "Raw spend: 376278.6360017705\n", + "After adstock: 376278.9693351038\n", + "After hill transform: 0.6222209390596658\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,987.41\n", + "Adstocked value: 50,987.59\n", + "Saturated value: 0.9904\n", + "Final response: 27713.4630\n", + "Raw spend: 50987.410243974125\n", + "After adstock: 50987.58671456236\n", + "After hill transform: 0.9903893882824116\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,278.64\n", + "Adstocked value: 376,278.97\n", + "Saturated value: 0.6222\n", + "Final response: 88920.0912\n", + "Raw spend: 376278.6360017556\n", + "After adstock: 376278.9693350889\n", + "After hill transform: 0.6222209390596604\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,987.41\n", + "Adstocked value: 50,987.59\n", + "Saturated value: 0.9904\n", + "Final response: 27713.4630\n", + "Raw spend: 50987.410243974125\n", + "After adstock: 50987.58671456236\n", + "After hill transform: 0.9903893882824116\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,278.64\n", + "Adstocked value: 376,278.97\n", + "Saturated value: 0.6222\n", + "Final response: 88920.0912\n", + "Raw spend: 376278.6360017556\n", + "After adstock: 376278.9693350889\n", + "After hill transform: 0.6222209390596604\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,987.41\n", + "Adstocked value: 50,987.59\n", + "Saturated value: 0.9904\n", + "Final response: 27713.4630\n", + "Raw spend: 50987.41024398903\n", + "After adstock: 50987.586714577265\n", + "After hill transform: 0.9903893882824194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,292.41\n", + "Adstocked value: 376,292.74\n", + "Saturated value: 0.6222\n", + "Final response: 88920.8124\n", + "Raw spend: 376292.40983958106\n", + "After adstock: 376292.7431729144\n", + "After hill transform: 0.6222259853170075\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,292.41\n", + "Adstocked value: 376,292.74\n", + "Saturated value: 0.6222\n", + "Final response: 88920.8124\n", + "Raw spend: 376292.40983958106\n", + "After adstock: 376292.7431729144\n", + "After hill transform: 0.6222259853170075\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,292.41\n", + "Adstocked value: 376,292.74\n", + "Saturated value: 0.6222\n", + "Final response: 88920.8124\n", + "Raw spend: 376292.40983958106\n", + "After adstock: 376292.7431729144\n", + "After hill transform: 0.6222259853170075\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,292.41\n", + "Adstocked value: 376,292.74\n", + "Saturated value: 0.6222\n", + "Final response: 88920.8124\n", + "Raw spend: 376292.40983959596\n", + "After adstock: 376292.7431729293\n", + "After hill transform: 0.6222259853170128\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,292.41\n", + "Adstocked value: 376,292.74\n", + "Saturated value: 0.6222\n", + "Final response: 88920.8124\n", + "Raw spend: 376292.40983958106\n", + "After adstock: 376292.7431729144\n", + "After hill transform: 0.6222259853170075\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,292.41\n", + "Adstocked value: 376,292.74\n", + "Saturated value: 0.6222\n", + "Final response: 88920.8124\n", + "Raw spend: 376292.40983958106\n", + "After adstock: 376292.7431729144\n", + "After hill transform: 0.6222259853170075\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993574836\n", + "After adstock: 50991.629464163074\n", + "After hill transform: 0.9903914825155633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,292.41\n", + "Adstocked value: 376,292.74\n", + "Saturated value: 0.6222\n", + "Final response: 88920.8124\n", + "Raw spend: 376292.40983958106\n", + "After adstock: 376292.7431729144\n", + "After hill transform: 0.6222259853170075\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,292.41\n", + "Adstocked value: 376,292.74\n", + "Saturated value: 0.6222\n", + "Final response: 88920.8124\n", + "Raw spend: 376292.40983958106\n", + "After adstock: 376292.7431729144\n", + "After hill transform: 0.6222259853170075\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,292.41\n", + "Adstocked value: 376,292.74\n", + "Saturated value: 0.6222\n", + "Final response: 88920.8124\n", + "Raw spend: 376292.40983959596\n", + "After adstock: 376292.7431729293\n", + "After hill transform: 0.6222259853170128\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,292.41\n", + "Adstocked value: 376,292.74\n", + "Saturated value: 0.6222\n", + "Final response: 88920.8124\n", + "Raw spend: 376292.40983958106\n", + "After adstock: 376292.7431729144\n", + "After hill transform: 0.6222259853170075\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,292.41\n", + "Adstocked value: 376,292.74\n", + "Saturated value: 0.6222\n", + "Final response: 88920.8124\n", + "Raw spend: 376292.40983958106\n", + "After adstock: 376292.7431729144\n", + "After hill transform: 0.6222259853170075\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993574836\n", + "After adstock: 50991.629464163074\n", + "After hill transform: 0.9903914825155633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,293.06\n", + "Adstocked value: 376,293.39\n", + "Saturated value: 0.6222\n", + "Final response: 88920.8461\n", + "Raw spend: 376293.05502931535\n", + "After adstock: 376293.38836264866\n", + "After hill transform: 0.6222262216870124\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,293.06\n", + "Adstocked value: 376,293.39\n", + "Saturated value: 0.6222\n", + "Final response: 88920.8461\n", + "Raw spend: 376293.05502931535\n", + "After adstock: 376293.38836264866\n", + "After hill transform: 0.6222262216870124\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,293.06\n", + "Adstocked value: 376,293.39\n", + "Saturated value: 0.6222\n", + "Final response: 88920.8461\n", + "Raw spend: 376293.05502931535\n", + "After adstock: 376293.38836264866\n", + "After hill transform: 0.6222262216870124\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,293.06\n", + "Adstocked value: 376,293.39\n", + "Saturated value: 0.6222\n", + "Final response: 88920.8461\n", + "Raw spend: 376293.05502933025\n", + "After adstock: 376293.38836266357\n", + "After hill transform: 0.6222262216870177\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,293.06\n", + "Adstocked value: 376,293.39\n", + "Saturated value: 0.6222\n", + "Final response: 88920.8461\n", + "Raw spend: 376293.05502931535\n", + "After adstock: 376293.38836264866\n", + "After hill transform: 0.6222262216870124\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,293.06\n", + "Adstocked value: 376,293.39\n", + "Saturated value: 0.6222\n", + "Final response: 88920.8461\n", + "Raw spend: 376293.05502931535\n", + "After adstock: 376293.38836264866\n", + "After hill transform: 0.6222262216870124\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993574836\n", + "After adstock: 50991.629464163074\n", + "After hill transform: 0.9903914825155633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,293.06\n", + "Adstocked value: 376,293.39\n", + "Saturated value: 0.6222\n", + "Final response: 88920.8461\n", + "Raw spend: 376293.05502931535\n", + "After adstock: 376293.38836264866\n", + "After hill transform: 0.6222262216870124\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,293.06\n", + "Adstocked value: 376,293.39\n", + "Saturated value: 0.6222\n", + "Final response: 88920.8461\n", + "Raw spend: 376293.05502931535\n", + "After adstock: 376293.38836264866\n", + "After hill transform: 0.6222262216870124\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,293.06\n", + "Adstocked value: 376,293.39\n", + "Saturated value: 0.6222\n", + "Final response: 88920.8461\n", + "Raw spend: 376293.05502933025\n", + "After adstock: 376293.38836266357\n", + "After hill transform: 0.6222262216870177\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,293.06\n", + "Adstocked value: 376,293.39\n", + "Saturated value: 0.6222\n", + "Final response: 88920.8461\n", + "Raw spend: 376293.05502931535\n", + "After adstock: 376293.38836264866\n", + "After hill transform: 0.6222262216870124\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,293.06\n", + "Adstocked value: 376,293.39\n", + "Saturated value: 0.6222\n", + "Final response: 88920.8461\n", + "Raw spend: 376293.05502931535\n", + "After adstock: 376293.38836264866\n", + "After hill transform: 0.6222262216870124\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993574836\n", + "After adstock: 50991.629464163074\n", + "After hill transform: 0.9903914825155633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,296.28\n", + "Adstocked value: 376,296.61\n", + "Saturated value: 0.6222\n", + "Final response: 88921.0150\n", + "Raw spend: 376296.2809779869\n", + "After adstock: 376296.61431132024\n", + "After hill transform: 0.6222274035300864\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,296.28\n", + "Adstocked value: 376,296.61\n", + "Saturated value: 0.6222\n", + "Final response: 88921.0150\n", + "Raw spend: 376296.2809779869\n", + "After adstock: 376296.61431132024\n", + "After hill transform: 0.6222274035300864\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,296.28\n", + "Adstocked value: 376,296.61\n", + "Saturated value: 0.6222\n", + "Final response: 88921.0150\n", + "Raw spend: 376296.2809779869\n", + "After adstock: 376296.61431132024\n", + "After hill transform: 0.6222274035300864\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,296.28\n", + "Adstocked value: 376,296.61\n", + "Saturated value: 0.6222\n", + "Final response: 88921.0150\n", + "Raw spend: 376296.2809780018\n", + "After adstock: 376296.61431133514\n", + "After hill transform: 0.6222274035300919\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,296.28\n", + "Adstocked value: 376,296.61\n", + "Saturated value: 0.6222\n", + "Final response: 88921.0150\n", + "Raw spend: 376296.2809779869\n", + "After adstock: 376296.61431132024\n", + "After hill transform: 0.6222274035300864\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,296.28\n", + "Adstocked value: 376,296.61\n", + "Saturated value: 0.6222\n", + "Final response: 88921.0150\n", + "Raw spend: 376296.2809779869\n", + "After adstock: 376296.61431132024\n", + "After hill transform: 0.6222274035300864\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993574836\n", + "After adstock: 50991.629464163074\n", + "After hill transform: 0.9903914825155633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,296.28\n", + "Adstocked value: 376,296.61\n", + "Saturated value: 0.6222\n", + "Final response: 88921.0150\n", + "Raw spend: 376296.2809779869\n", + "After adstock: 376296.61431132024\n", + "After hill transform: 0.6222274035300864\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,296.28\n", + "Adstocked value: 376,296.61\n", + "Saturated value: 0.6222\n", + "Final response: 88921.0150\n", + "Raw spend: 376296.2809779869\n", + "After adstock: 376296.61431132024\n", + "After hill transform: 0.6222274035300864\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,296.28\n", + "Adstocked value: 376,296.61\n", + "Saturated value: 0.6222\n", + "Final response: 88921.0150\n", + "Raw spend: 376296.2809780018\n", + "After adstock: 376296.61431133514\n", + "After hill transform: 0.6222274035300919\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,296.28\n", + "Adstocked value: 376,296.61\n", + "Saturated value: 0.6222\n", + "Final response: 88921.0150\n", + "Raw spend: 376296.2809779869\n", + "After adstock: 376296.61431132024\n", + "After hill transform: 0.6222274035300864\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,296.28\n", + "Adstocked value: 376,296.61\n", + "Saturated value: 0.6222\n", + "Final response: 88921.0150\n", + "Raw spend: 376296.2809779869\n", + "After adstock: 376296.61431132024\n", + "After hill transform: 0.6222274035300864\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993574836\n", + "After adstock: 50991.629464163074\n", + "After hill transform: 0.9903914825155633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,312.41\n", + "Adstocked value: 376,312.74\n", + "Saturated value: 0.6222\n", + "Final response: 88921.8595\n", + "Raw spend: 376312.4107213448\n", + "After adstock: 376312.7440546781\n", + "After hill transform: 0.6222333125716961\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,312.41\n", + "Adstocked value: 376,312.74\n", + "Saturated value: 0.6222\n", + "Final response: 88921.8595\n", + "Raw spend: 376312.4107213448\n", + "After adstock: 376312.7440546781\n", + "After hill transform: 0.6222333125716961\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,312.41\n", + "Adstocked value: 376,312.74\n", + "Saturated value: 0.6222\n", + "Final response: 88921.8595\n", + "Raw spend: 376312.4107213448\n", + "After adstock: 376312.7440546781\n", + "After hill transform: 0.6222333125716961\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,312.41\n", + "Adstocked value: 376,312.74\n", + "Saturated value: 0.6222\n", + "Final response: 88921.8595\n", + "Raw spend: 376312.4107213597\n", + "After adstock: 376312.74405469303\n", + "After hill transform: 0.6222333125717016\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,312.41\n", + "Adstocked value: 376,312.74\n", + "Saturated value: 0.6222\n", + "Final response: 88921.8595\n", + "Raw spend: 376312.4107213448\n", + "After adstock: 376312.7440546781\n", + "After hill transform: 0.6222333125716961\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,312.41\n", + "Adstocked value: 376,312.74\n", + "Saturated value: 0.6222\n", + "Final response: 88921.8595\n", + "Raw spend: 376312.4107213448\n", + "After adstock: 376312.7440546781\n", + "After hill transform: 0.6222333125716961\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993574836\n", + "After adstock: 50991.629464163074\n", + "After hill transform: 0.9903914825155633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,312.41\n", + "Adstocked value: 376,312.74\n", + "Saturated value: 0.6222\n", + "Final response: 88921.8595\n", + "Raw spend: 376312.4107213448\n", + "After adstock: 376312.7440546781\n", + "After hill transform: 0.6222333125716961\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,312.41\n", + "Adstocked value: 376,312.74\n", + "Saturated value: 0.6222\n", + "Final response: 88921.8595\n", + "Raw spend: 376312.4107213448\n", + "After adstock: 376312.7440546781\n", + "After hill transform: 0.6222333125716961\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,312.41\n", + "Adstocked value: 376,312.74\n", + "Saturated value: 0.6222\n", + "Final response: 88921.8595\n", + "Raw spend: 376312.4107213597\n", + "After adstock: 376312.74405469303\n", + "After hill transform: 0.6222333125717016\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,312.41\n", + "Adstocked value: 376,312.74\n", + "Saturated value: 0.6222\n", + "Final response: 88921.8595\n", + "Raw spend: 376312.4107213448\n", + "After adstock: 376312.7440546781\n", + "After hill transform: 0.6222333125716961\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,312.41\n", + "Adstocked value: 376,312.74\n", + "Saturated value: 0.6222\n", + "Final response: 88921.8595\n", + "Raw spend: 376312.4107213448\n", + "After adstock: 376312.7440546781\n", + "After hill transform: 0.6222333125716961\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993574836\n", + "After adstock: 50991.629464163074\n", + "After hill transform: 0.9903914825155633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,393.06\n", + "Adstocked value: 376,393.39\n", + "Saturated value: 0.6223\n", + "Final response: 88926.0811\n", + "Raw spend: 376393.05943813437\n", + "After adstock: 376393.3927714677\n", + "After hill transform: 0.6222628534364945\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,393.06\n", + "Adstocked value: 376,393.39\n", + "Saturated value: 0.6223\n", + "Final response: 88926.0811\n", + "Raw spend: 376393.05943813437\n", + "After adstock: 376393.3927714677\n", + "After hill transform: 0.6222628534364945\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,393.06\n", + "Adstocked value: 376,393.39\n", + "Saturated value: 0.6223\n", + "Final response: 88926.0811\n", + "Raw spend: 376393.05943813437\n", + "After adstock: 376393.3927714677\n", + "After hill transform: 0.6222628534364945\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,393.06\n", + "Adstocked value: 376,393.39\n", + "Saturated value: 0.6223\n", + "Final response: 88926.0811\n", + "Raw spend: 376393.05943814927\n", + "After adstock: 376393.3927714826\n", + "After hill transform: 0.6222628534364999\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,393.06\n", + "Adstocked value: 376,393.39\n", + "Saturated value: 0.6223\n", + "Final response: 88926.0811\n", + "Raw spend: 376393.05943813437\n", + "After adstock: 376393.3927714677\n", + "After hill transform: 0.6222628534364945\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,393.06\n", + "Adstocked value: 376,393.39\n", + "Saturated value: 0.6223\n", + "Final response: 88926.0811\n", + "Raw spend: 376393.05943813437\n", + "After adstock: 376393.3927714677\n", + "After hill transform: 0.6222628534364945\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993574836\n", + "After adstock: 50991.629464163074\n", + "After hill transform: 0.9903914825155633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,393.06\n", + "Adstocked value: 376,393.39\n", + "Saturated value: 0.6223\n", + "Final response: 88926.0811\n", + "Raw spend: 376393.05943813437\n", + "After adstock: 376393.3927714677\n", + "After hill transform: 0.6222628534364945\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,393.06\n", + "Adstocked value: 376,393.39\n", + "Saturated value: 0.6223\n", + "Final response: 88926.0811\n", + "Raw spend: 376393.05943813437\n", + "After adstock: 376393.3927714677\n", + "After hill transform: 0.6222628534364945\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,393.06\n", + "Adstocked value: 376,393.39\n", + "Saturated value: 0.6223\n", + "Final response: 88926.0811\n", + "Raw spend: 376393.05943814927\n", + "After adstock: 376393.3927714826\n", + "After hill transform: 0.6222628534364999\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,393.06\n", + "Adstocked value: 376,393.39\n", + "Saturated value: 0.6223\n", + "Final response: 88926.0811\n", + "Raw spend: 376393.05943813437\n", + "After adstock: 376393.3927714677\n", + "After hill transform: 0.6222628534364945\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,393.06\n", + "Adstocked value: 376,393.39\n", + "Saturated value: 0.6223\n", + "Final response: 88926.0811\n", + "Raw spend: 376393.05943813437\n", + "After adstock: 376393.3927714677\n", + "After hill transform: 0.6222628534364945\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993574836\n", + "After adstock: 50991.629464163074\n", + "After hill transform: 0.9903914825155633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,796.30\n", + "Adstocked value: 376,796.64\n", + "Saturated value: 0.6224\n", + "Final response: 88947.1737\n", + "Raw spend: 376796.303022082\n", + "After adstock: 376796.63635541534\n", + "After hill transform: 0.6224104492754199\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,796.30\n", + "Adstocked value: 376,796.64\n", + "Saturated value: 0.6224\n", + "Final response: 88947.1737\n", + "Raw spend: 376796.303022082\n", + "After adstock: 376796.63635541534\n", + "After hill transform: 0.6224104492754199\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,796.30\n", + "Adstocked value: 376,796.64\n", + "Saturated value: 0.6224\n", + "Final response: 88947.1737\n", + "Raw spend: 376796.303022082\n", + "After adstock: 376796.63635541534\n", + "After hill transform: 0.6224104492754199\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,796.30\n", + "Adstocked value: 376,796.64\n", + "Saturated value: 0.6224\n", + "Final response: 88947.1737\n", + "Raw spend: 376796.3030220969\n", + "After adstock: 376796.63635543024\n", + "After hill transform: 0.6224104492754254\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,796.30\n", + "Adstocked value: 376,796.64\n", + "Saturated value: 0.6224\n", + "Final response: 88947.1737\n", + "Raw spend: 376796.303022082\n", + "After adstock: 376796.63635541534\n", + "After hill transform: 0.6224104492754199\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,796.30\n", + "Adstocked value: 376,796.64\n", + "Saturated value: 0.6224\n", + "Final response: 88947.1737\n", + "Raw spend: 376796.303022082\n", + "After adstock: 376796.63635541534\n", + "After hill transform: 0.6224104492754199\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993574836\n", + "After adstock: 50991.629464163074\n", + "After hill transform: 0.9903914825155633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,796.30\n", + "Adstocked value: 376,796.64\n", + "Saturated value: 0.6224\n", + "Final response: 88947.1737\n", + "Raw spend: 376796.303022082\n", + "After adstock: 376796.63635541534\n", + "After hill transform: 0.6224104492754199\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,796.30\n", + "Adstocked value: 376,796.64\n", + "Saturated value: 0.6224\n", + "Final response: 88947.1737\n", + "Raw spend: 376796.303022082\n", + "After adstock: 376796.63635541534\n", + "After hill transform: 0.6224104492754199\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,796.30\n", + "Adstocked value: 376,796.64\n", + "Saturated value: 0.6224\n", + "Final response: 88947.1737\n", + "Raw spend: 376796.3030220969\n", + "After adstock: 376796.63635543024\n", + "After hill transform: 0.6224104492754254\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,796.30\n", + "Adstocked value: 376,796.64\n", + "Saturated value: 0.6224\n", + "Final response: 88947.1737\n", + "Raw spend: 376796.303022082\n", + "After adstock: 376796.63635541534\n", + "After hill transform: 0.6224104492754199\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 376,796.30\n", + "Adstocked value: 376,796.64\n", + "Saturated value: 0.6224\n", + "Final response: 88947.1737\n", + "Raw spend: 376796.303022082\n", + "After adstock: 376796.63635541534\n", + "After hill transform: 0.6224104492754199\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993574836\n", + "After adstock: 50991.629464163074\n", + "After hill transform: 0.9903914825155633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 378,812.52\n", + "Adstocked value: 378,812.85\n", + "Saturated value: 0.6231\n", + "Final response: 89052.2506\n", + "Raw spend: 378812.52094182034\n", + "After adstock: 378812.85427515366\n", + "After hill transform: 0.6231457283088089\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 378,812.52\n", + "Adstocked value: 378,812.85\n", + "Saturated value: 0.6231\n", + "Final response: 89052.2506\n", + "Raw spend: 378812.52094182034\n", + "After adstock: 378812.85427515366\n", + "After hill transform: 0.6231457283088089\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 378,812.52\n", + "Adstocked value: 378,812.85\n", + "Saturated value: 0.6231\n", + "Final response: 89052.2506\n", + "Raw spend: 378812.52094182034\n", + "After adstock: 378812.85427515366\n", + "After hill transform: 0.6231457283088089\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 378,812.52\n", + "Adstocked value: 378,812.85\n", + "Saturated value: 0.6231\n", + "Final response: 89052.2506\n", + "Raw spend: 378812.52094183525\n", + "After adstock: 378812.85427516856\n", + "After hill transform: 0.6231457283088142\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 378,812.52\n", + "Adstocked value: 378,812.85\n", + "Saturated value: 0.6231\n", + "Final response: 89052.2506\n", + "Raw spend: 378812.52094182034\n", + "After adstock: 378812.85427515366\n", + "After hill transform: 0.6231457283088089\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 378,812.52\n", + "Adstocked value: 378,812.85\n", + "Saturated value: 0.6231\n", + "Final response: 89052.2506\n", + "Raw spend: 378812.52094182034\n", + "After adstock: 378812.85427515366\n", + "After hill transform: 0.6231457283088089\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993574836\n", + "After adstock: 50991.629464163074\n", + "After hill transform: 0.9903914825155633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 378,812.52\n", + "Adstocked value: 378,812.85\n", + "Saturated value: 0.6231\n", + "Final response: 89052.2506\n", + "Raw spend: 378812.52094182034\n", + "After adstock: 378812.85427515366\n", + "After hill transform: 0.6231457283088089\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 378,812.52\n", + "Adstocked value: 378,812.85\n", + "Saturated value: 0.6231\n", + "Final response: 89052.2506\n", + "Raw spend: 378812.52094182034\n", + "After adstock: 378812.85427515366\n", + "After hill transform: 0.6231457283088089\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 378,812.52\n", + "Adstocked value: 378,812.85\n", + "Saturated value: 0.6231\n", + "Final response: 89052.2506\n", + "Raw spend: 378812.52094183525\n", + "After adstock: 378812.85427516856\n", + "After hill transform: 0.6231457283088142\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 378,812.52\n", + "Adstocked value: 378,812.85\n", + "Saturated value: 0.6231\n", + "Final response: 89052.2506\n", + "Raw spend: 378812.52094182034\n", + "After adstock: 378812.85427515366\n", + "After hill transform: 0.6231457283088089\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 378,812.52\n", + "Adstocked value: 378,812.85\n", + "Saturated value: 0.6231\n", + "Final response: 89052.2506\n", + "Raw spend: 378812.52094182034\n", + "After adstock: 378812.85427515366\n", + "After hill transform: 0.6231457283088089\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993574836\n", + "After adstock: 50991.629464163074\n", + "After hill transform: 0.9903914825155633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 388,893.61\n", + "Adstocked value: 388,893.94\n", + "Saturated value: 0.6268\n", + "Final response: 89568.1972\n", + "Raw spend: 388893.6105405119\n", + "After adstock: 388893.9438738452\n", + "After hill transform: 0.6267560797695207\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 388,893.61\n", + "Adstocked value: 388,893.94\n", + "Saturated value: 0.6268\n", + "Final response: 89568.1972\n", + "Raw spend: 388893.6105405119\n", + "After adstock: 388893.9438738452\n", + "After hill transform: 0.6267560797695207\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 388,893.61\n", + "Adstocked value: 388,893.94\n", + "Saturated value: 0.6268\n", + "Final response: 89568.1972\n", + "Raw spend: 388893.6105405119\n", + "After adstock: 388893.9438738452\n", + "After hill transform: 0.6267560797695207\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 388,893.61\n", + "Adstocked value: 388,893.94\n", + "Saturated value: 0.6268\n", + "Final response: 89568.1972\n", + "Raw spend: 388893.6105405268\n", + "After adstock: 388893.9438738601\n", + "After hill transform: 0.626756079769526\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 388,893.61\n", + "Adstocked value: 388,893.94\n", + "Saturated value: 0.6268\n", + "Final response: 89568.1972\n", + "Raw spend: 388893.6105405119\n", + "After adstock: 388893.9438738452\n", + "After hill transform: 0.6267560797695207\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 388,893.61\n", + "Adstocked value: 388,893.94\n", + "Saturated value: 0.6268\n", + "Final response: 89568.1972\n", + "Raw spend: 388893.6105405119\n", + "After adstock: 388893.9438738452\n", + "After hill transform: 0.6267560797695207\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993574836\n", + "After adstock: 50991.629464163074\n", + "After hill transform: 0.9903914825155633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 388,893.61\n", + "Adstocked value: 388,893.94\n", + "Saturated value: 0.6268\n", + "Final response: 89568.1972\n", + "Raw spend: 388893.6105405119\n", + "After adstock: 388893.9438738452\n", + "After hill transform: 0.6267560797695207\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 388,893.61\n", + "Adstocked value: 388,893.94\n", + "Saturated value: 0.6268\n", + "Final response: 89568.1972\n", + "Raw spend: 388893.6105405119\n", + "After adstock: 388893.9438738452\n", + "After hill transform: 0.6267560797695207\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 388,893.61\n", + "Adstocked value: 388,893.94\n", + "Saturated value: 0.6268\n", + "Final response: 89568.1972\n", + "Raw spend: 388893.6105405268\n", + "After adstock: 388893.9438738601\n", + "After hill transform: 0.626756079769526\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 388,893.61\n", + "Adstocked value: 388,893.94\n", + "Saturated value: 0.6268\n", + "Final response: 89568.1972\n", + "Raw spend: 388893.6105405119\n", + "After adstock: 388893.9438738452\n", + "After hill transform: 0.6267560797695207\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 388,893.61\n", + "Adstocked value: 388,893.94\n", + "Saturated value: 0.6268\n", + "Final response: 89568.1972\n", + "Raw spend: 388893.6105405119\n", + "After adstock: 388893.9438738452\n", + "After hill transform: 0.6267560797695207\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993574836\n", + "After adstock: 50991.629464163074\n", + "After hill transform: 0.9903914825155633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 439,299.06\n", + "Adstocked value: 439,299.39\n", + "Saturated value: 0.6433\n", + "Final response: 91935.2621\n", + "Raw spend: 439299.05853396957\n", + "After adstock: 439299.3918673029\n", + "After hill transform: 0.6433196854646779\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 439,299.06\n", + "Adstocked value: 439,299.39\n", + "Saturated value: 0.6433\n", + "Final response: 91935.2621\n", + "Raw spend: 439299.05853396957\n", + "After adstock: 439299.3918673029\n", + "After hill transform: 0.6433196854646779\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 439,299.06\n", + "Adstocked value: 439,299.39\n", + "Saturated value: 0.6433\n", + "Final response: 91935.2621\n", + "Raw spend: 439299.05853396957\n", + "After adstock: 439299.3918673029\n", + "After hill transform: 0.6433196854646779\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 439,299.06\n", + "Adstocked value: 439,299.39\n", + "Saturated value: 0.6433\n", + "Final response: 91935.2621\n", + "Raw spend: 439299.05853398447\n", + "After adstock: 439299.3918673178\n", + "After hill transform: 0.6433196854646824\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 439,299.06\n", + "Adstocked value: 439,299.39\n", + "Saturated value: 0.6433\n", + "Final response: 91935.2621\n", + "Raw spend: 439299.05853396957\n", + "After adstock: 439299.3918673029\n", + "After hill transform: 0.6433196854646779\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 439,299.06\n", + "Adstocked value: 439,299.39\n", + "Saturated value: 0.6433\n", + "Final response: 91935.2621\n", + "Raw spend: 439299.05853396957\n", + "After adstock: 439299.3918673029\n", + "After hill transform: 0.6433196854646779\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993574836\n", + "After adstock: 50991.629464163074\n", + "After hill transform: 0.9903914825155633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 439,299.06\n", + "Adstocked value: 439,299.39\n", + "Saturated value: 0.6433\n", + "Final response: 91935.2621\n", + "Raw spend: 439299.05853396957\n", + "After adstock: 439299.3918673029\n", + "After hill transform: 0.6433196854646779\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 439,299.06\n", + "Adstocked value: 439,299.39\n", + "Saturated value: 0.6433\n", + "Final response: 91935.2621\n", + "Raw spend: 439299.05853396957\n", + "After adstock: 439299.3918673029\n", + "After hill transform: 0.6433196854646779\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 439,299.06\n", + "Adstocked value: 439,299.39\n", + "Saturated value: 0.6433\n", + "Final response: 91935.2621\n", + "Raw spend: 439299.05853398447\n", + "After adstock: 439299.3918673178\n", + "After hill transform: 0.6433196854646824\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 439,299.06\n", + "Adstocked value: 439,299.39\n", + "Saturated value: 0.6433\n", + "Final response: 91935.2621\n", + "Raw spend: 439299.05853396957\n", + "After adstock: 439299.3918673029\n", + "After hill transform: 0.6433196854646779\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 439,299.06\n", + "Adstocked value: 439,299.39\n", + "Saturated value: 0.6433\n", + "Final response: 91935.2621\n", + "Raw spend: 439299.05853396957\n", + "After adstock: 439299.3918673029\n", + "After hill transform: 0.6433196854646779\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993574836\n", + "After adstock: 50991.629464163074\n", + "After hill transform: 0.9903914825155633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 528,185.50\n", + "Adstocked value: 528,185.84\n", + "Saturated value: 0.6677\n", + "Final response: 95421.5958\n", + "Raw spend: 528185.50425\n", + "After adstock: 528185.8375833334\n", + "After hill transform: 0.6677154075591989\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 528,185.50\n", + "Adstocked value: 528,185.84\n", + "Saturated value: 0.6677\n", + "Final response: 95421.5958\n", + "Raw spend: 528185.50425\n", + "After adstock: 528185.8375833334\n", + "After hill transform: 0.6677154075591989\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 528,185.50\n", + "Adstocked value: 528,185.84\n", + "Saturated value: 0.6677\n", + "Final response: 95421.5958\n", + "Raw spend: 528185.50425\n", + "After adstock: 528185.8375833334\n", + "After hill transform: 0.6677154075591989\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 528,185.50\n", + "Adstocked value: 528,185.84\n", + "Saturated value: 0.6677\n", + "Final response: 95421.5958\n", + "Raw spend: 528185.5042499851\n", + "After adstock: 528185.8375833185\n", + "After hill transform: 0.6677154075591952\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 528,185.50\n", + "Adstocked value: 528,185.84\n", + "Saturated value: 0.6677\n", + "Final response: 95421.5958\n", + "Raw spend: 528185.50425\n", + "After adstock: 528185.8375833334\n", + "After hill transform: 0.6677154075591989\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 528,185.50\n", + "Adstocked value: 528,185.84\n", + "Saturated value: 0.6677\n", + "Final response: 95421.5958\n", + "Raw spend: 528185.50425\n", + "After adstock: 528185.8375833334\n", + "After hill transform: 0.6677154075591989\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993574836\n", + "After adstock: 50991.629464163074\n", + "After hill transform: 0.9903914825155633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 528,185.50\n", + "Adstocked value: 528,185.84\n", + "Saturated value: 0.6677\n", + "Final response: 95421.5958\n", + "Raw spend: 528185.50425\n", + "After adstock: 528185.8375833334\n", + "After hill transform: 0.6677154075591989\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 528,185.50\n", + "Adstocked value: 528,185.84\n", + "Saturated value: 0.6677\n", + "Final response: 95421.5958\n", + "Raw spend: 528185.50425\n", + "After adstock: 528185.8375833334\n", + "After hill transform: 0.6677154075591989\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 528,185.50\n", + "Adstocked value: 528,185.84\n", + "Saturated value: 0.6677\n", + "Final response: 95421.5958\n", + "Raw spend: 528185.5042499851\n", + "After adstock: 528185.8375833185\n", + "After hill transform: 0.6677154075591952\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 528,185.50\n", + "Adstocked value: 528,185.84\n", + "Saturated value: 0.6677\n", + "Final response: 95421.5958\n", + "Raw spend: 528185.50425\n", + "After adstock: 528185.8375833334\n", + "After hill transform: 0.6677154075591989\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 528,185.50\n", + "Adstocked value: 528,185.84\n", + "Saturated value: 0.6677\n", + "Final response: 95421.5958\n", + "Raw spend: 528185.50425\n", + "After adstock: 528185.8375833334\n", + "After hill transform: 0.6677154075591989\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993574836\n", + "After adstock: 50991.629464163074\n", + "After hill transform: 0.9903914825155633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "Optimization terminated successfully (Exit mode 0)\n", + " Current function value: -437300.54470975394\n", + " Iterations: 48\n", + " Function evaluations: 235\n", + " Gradient evaluations: 47\n", + "\n", + "New best solution (attempt 1):\n", + "Objective value: -437,300.54\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 528,185.50\n", + "Adstocked value: 528,185.84\n", + "Saturated value: 0.6677\n", + "Final response: 95421.5958\n", + "Raw spend: 528185.50425\n", + "After adstock: 528185.8375833334\n", + "After hill transform: 0.6677154075591989\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "Total spend: 782,707.41\n", + "Total response: 437,300.54\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 5,281.86\n", + "Adstocked value: 5,282.19\n", + "Saturated value: 0.1189\n", + "Final response: 16991.2472\n", + "Raw spend: 5281.8550425\n", + "After adstock: 5282.188375833333\n", + "After hill transform: 0.11889674927132987\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 385.66\n", + "Adstocked value: 386.00\n", + "Saturated value: 0.0000\n", + "Final response: 1.4756\n", + "Raw spend: 385.6634472435897\n", + "After adstock: 385.996780576923\n", + "After hill transform: 2.1966644846055815e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 509.91\n", + "Adstocked value: 510.09\n", + "Saturated value: 0.0003\n", + "Final response: 8.1208\n", + "Raw spend: 509.9145299358974\n", + "After adstock: 510.0910005241327\n", + "After hill transform: 0.00029020999738328006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 5,281.86\n", + "Adstocked value: 5,282.19\n", + "Saturated value: 0.1189\n", + "Final response: 16991.2472\n", + "Raw spend: 5281.8550425\n", + "After adstock: 5282.188375833333\n", + "After hill transform: 0.11889674927132987\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 385.66\n", + "Adstocked value: 386.00\n", + "Saturated value: 0.0000\n", + "Final response: 1.4756\n", + "Raw spend: 385.6634472435897\n", + "After adstock: 385.996780576923\n", + "After hill transform: 2.1966644846055815e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 509.91\n", + "Adstocked value: 510.09\n", + "Saturated value: 0.0003\n", + "Final response: 8.1208\n", + "Raw spend: 509.9145299358974\n", + "After adstock: 510.0910005241327\n", + "After hill transform: 0.00029020999738328006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.225794758491\n", + "After adstock: 1629.4480169807132\n", + "After hill transform: 9.471148115646842e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 5,281.86\n", + "Adstocked value: 5,282.19\n", + "Saturated value: 0.1189\n", + "Final response: 16991.2472\n", + "Raw spend: 5281.8550425\n", + "After adstock: 5282.188375833333\n", + "After hill transform: 0.11889674927132987\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 385.66\n", + "Adstocked value: 386.00\n", + "Saturated value: 0.0000\n", + "Final response: 1.4756\n", + "Raw spend: 385.6634472435897\n", + "After adstock: 385.996780576923\n", + "After hill transform: 2.1966644846055815e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 509.91\n", + "Adstocked value: 510.09\n", + "Saturated value: 0.0003\n", + "Final response: 8.1208\n", + "Raw spend: 509.9145299358974\n", + "After adstock: 510.0910005241327\n", + "After hill transform: 0.00029020999738328006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 5,281.86\n", + "Adstocked value: 5,282.19\n", + "Saturated value: 0.1189\n", + "Final response: 16991.2472\n", + "Raw spend: 5281.8550425149015\n", + "After adstock: 5282.1883758482345\n", + "After hill transform: 0.11889674927150319\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 385.66\n", + "Adstocked value: 386.00\n", + "Saturated value: 0.0000\n", + "Final response: 1.4756\n", + "Raw spend: 385.6634472435897\n", + "After adstock: 385.996780576923\n", + "After hill transform: 2.1966644846055815e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 509.91\n", + "Adstocked value: 510.09\n", + "Saturated value: 0.0003\n", + "Final response: 8.1208\n", + "Raw spend: 509.9145299358974\n", + "After adstock: 510.0910005241327\n", + "After hill transform: 0.00029020999738328006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 5,281.86\n", + "Adstocked value: 5,282.19\n", + "Saturated value: 0.1189\n", + "Final response: 16991.2472\n", + "Raw spend: 5281.8550425\n", + "After adstock: 5282.188375833333\n", + "After hill transform: 0.11889674927132987\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 385.66\n", + "Adstocked value: 386.00\n", + "Saturated value: 0.0000\n", + "Final response: 1.4756\n", + "Raw spend: 385.66344725849086\n", + "After adstock: 385.9967805918242\n", + "After hill transform: 2.1966644848288204e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 509.91\n", + "Adstocked value: 510.09\n", + "Saturated value: 0.0003\n", + "Final response: 8.1208\n", + "Raw spend: 509.9145299358974\n", + "After adstock: 510.0910005241327\n", + "After hill transform: 0.00029020999738328006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 5,281.86\n", + "Adstocked value: 5,282.19\n", + "Saturated value: 0.1189\n", + "Final response: 16991.2472\n", + "Raw spend: 5281.8550425\n", + "After adstock: 5282.188375833333\n", + "After hill transform: 0.11889674927132987\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 385.66\n", + "Adstocked value: 386.00\n", + "Saturated value: 0.0000\n", + "Final response: 1.4756\n", + "Raw spend: 385.6634472435897\n", + "After adstock: 385.996780576923\n", + "After hill transform: 2.1966644846055815e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 509.91\n", + "Adstocked value: 510.09\n", + "Saturated value: 0.0003\n", + "Final response: 8.1208\n", + "Raw spend: 509.91452995079857\n", + "After adstock: 510.09100053903387\n", + "After hill transform: 0.00029020999740680226\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 5,281.86\n", + "Adstocked value: 5,282.19\n", + "Saturated value: 0.1189\n", + "Final response: 16991.2472\n", + "Raw spend: 5281.8550425\n", + "After adstock: 5282.188375833333\n", + "After hill transform: 0.11889674927132987\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 385.66\n", + "Adstocked value: 386.00\n", + "Saturated value: 0.0000\n", + "Final response: 1.4756\n", + "Raw spend: 385.6634472435897\n", + "After adstock: 385.996780576923\n", + "After hill transform: 2.1966644846055815e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 509.91\n", + "Adstocked value: 510.09\n", + "Saturated value: 0.0003\n", + "Final response: 8.1208\n", + "Raw spend: 509.9145299358974\n", + "After adstock: 510.0910005241327\n", + "After hill transform: 0.00029020999738328006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 5,281.86\n", + "Adstocked value: 5,282.19\n", + "Saturated value: 0.1189\n", + "Final response: 16991.2472\n", + "Raw spend: 5281.8550425\n", + "After adstock: 5282.188375833333\n", + "After hill transform: 0.11889674927132987\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 385.66\n", + "Adstocked value: 386.00\n", + "Saturated value: 0.0000\n", + "Final response: 1.4756\n", + "Raw spend: 385.6634472435897\n", + "After adstock: 385.996780576923\n", + "After hill transform: 2.1966644846055815e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 509.91\n", + "Adstocked value: 510.09\n", + "Saturated value: 0.0003\n", + "Final response: 8.1208\n", + "Raw spend: 509.9145299358974\n", + "After adstock: 510.0910005241327\n", + "After hill transform: 0.00029020999738328006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.225794758491\n", + "After adstock: 1629.4480169807132\n", + "After hill transform: 9.471148115646842e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 5,281.86\n", + "Adstocked value: 5,282.19\n", + "Saturated value: 0.1189\n", + "Final response: 16991.2472\n", + "Raw spend: 5281.8550425\n", + "After adstock: 5282.188375833333\n", + "After hill transform: 0.11889674927132987\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 385.66\n", + "Adstocked value: 386.00\n", + "Saturated value: 0.0000\n", + "Final response: 1.4756\n", + "Raw spend: 385.6634472435897\n", + "After adstock: 385.996780576923\n", + "After hill transform: 2.1966644846055815e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 509.91\n", + "Adstocked value: 510.09\n", + "Saturated value: 0.0003\n", + "Final response: 8.1208\n", + "Raw spend: 509.9145299358974\n", + "After adstock: 510.0910005241327\n", + "After hill transform: 0.00029020999738328006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 5,281.86\n", + "Adstocked value: 5,282.19\n", + "Saturated value: 0.1189\n", + "Final response: 16991.2472\n", + "Raw spend: 5281.8550425149015\n", + "After adstock: 5282.1883758482345\n", + "After hill transform: 0.11889674927150319\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 385.66\n", + "Adstocked value: 386.00\n", + "Saturated value: 0.0000\n", + "Final response: 1.4756\n", + "Raw spend: 385.6634472435897\n", + "After adstock: 385.996780576923\n", + "After hill transform: 2.1966644846055815e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 509.91\n", + "Adstocked value: 510.09\n", + "Saturated value: 0.0003\n", + "Final response: 8.1208\n", + "Raw spend: 509.9145299358974\n", + "After adstock: 510.0910005241327\n", + "After hill transform: 0.00029020999738328006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 5,281.86\n", + "Adstocked value: 5,282.19\n", + "Saturated value: 0.1189\n", + "Final response: 16991.2472\n", + "Raw spend: 5281.8550425\n", + "After adstock: 5282.188375833333\n", + "After hill transform: 0.11889674927132987\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 385.66\n", + "Adstocked value: 386.00\n", + "Saturated value: 0.0000\n", + "Final response: 1.4756\n", + "Raw spend: 385.66344725849086\n", + "After adstock: 385.9967805918242\n", + "After hill transform: 2.1966644848288204e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 509.91\n", + "Adstocked value: 510.09\n", + "Saturated value: 0.0003\n", + "Final response: 8.1208\n", + "Raw spend: 509.9145299358974\n", + "After adstock: 510.0910005241327\n", + "After hill transform: 0.00029020999738328006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 5,281.86\n", + "Adstocked value: 5,282.19\n", + "Saturated value: 0.1189\n", + "Final response: 16991.2472\n", + "Raw spend: 5281.8550425\n", + "After adstock: 5282.188375833333\n", + "After hill transform: 0.11889674927132987\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 385.66\n", + "Adstocked value: 386.00\n", + "Saturated value: 0.0000\n", + "Final response: 1.4756\n", + "Raw spend: 385.6634472435897\n", + "After adstock: 385.996780576923\n", + "After hill transform: 2.1966644846055815e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 509.91\n", + "Adstocked value: 510.09\n", + "Saturated value: 0.0003\n", + "Final response: 8.1208\n", + "Raw spend: 509.91452995079857\n", + "After adstock: 510.09100053903387\n", + "After hill transform: 0.00029020999740680226\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2267713060899\n", + "After adstock: 1629.448993528312\n", + "After hill transform: 9.471165124940606e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 5,283.52\n", + "Adstocked value: 5,283.85\n", + "Saturated value: 0.1189\n", + "Final response: 16994.0098\n", + "Raw spend: 5283.517151875\n", + "After adstock: 5283.850485208333\n", + "After hill transform: 0.11891608033168007\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 385.67\n", + "Adstocked value: 386.01\n", + "Saturated value: 0.0000\n", + "Final response: 1.4757\n", + "Raw spend: 385.6734570092147\n", + "After adstock: 386.006790342548\n", + "After hill transform: 2.1968144467169364e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 509.96\n", + "Adstocked value: 510.14\n", + "Saturated value: 0.0003\n", + "Final response: 8.1227\n", + "Raw spend: 509.9587193890224\n", + "After adstock: 510.1351899772577\n", + "After hill transform: 0.0002902797580079619\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2267713060899\n", + "After adstock: 1629.448993528312\n", + "After hill transform: 9.471165124940606e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 5,283.52\n", + "Adstocked value: 5,283.85\n", + "Saturated value: 0.1189\n", + "Final response: 16994.0098\n", + "Raw spend: 5283.517151875\n", + "After adstock: 5283.850485208333\n", + "After hill transform: 0.11891608033168007\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 385.67\n", + "Adstocked value: 386.01\n", + "Saturated value: 0.0000\n", + "Final response: 1.4757\n", + "Raw spend: 385.6734570092147\n", + "After adstock: 386.006790342548\n", + "After hill transform: 2.1968144467169364e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 509.96\n", + "Adstocked value: 510.14\n", + "Saturated value: 0.0003\n", + "Final response: 8.1227\n", + "Raw spend: 509.9587193890224\n", + "After adstock: 510.1351899772577\n", + "After hill transform: 0.0002902797580079619\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.226771320991\n", + "After adstock: 1629.4489935432132\n", + "After hill transform: 9.471165125200151e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 5,283.52\n", + "Adstocked value: 5,283.85\n", + "Saturated value: 0.1189\n", + "Final response: 16994.0098\n", + "Raw spend: 5283.517151875\n", + "After adstock: 5283.850485208333\n", + "After hill transform: 0.11891608033168007\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 385.67\n", + "Adstocked value: 386.01\n", + "Saturated value: 0.0000\n", + "Final response: 1.4757\n", + "Raw spend: 385.6734570092147\n", + "After adstock: 386.006790342548\n", + "After hill transform: 2.1968144467169364e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 509.96\n", + "Adstocked value: 510.14\n", + "Saturated value: 0.0003\n", + "Final response: 8.1227\n", + "Raw spend: 509.9587193890224\n", + "After adstock: 510.1351899772577\n", + "After hill transform: 0.0002902797580079619\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2267713060899\n", + "After adstock: 1629.448993528312\n", + "After hill transform: 9.471165124940606e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 5,283.52\n", + "Adstocked value: 5,283.85\n", + "Saturated value: 0.1189\n", + "Final response: 16994.0098\n", + "Raw spend: 5283.5171518899015\n", + "After adstock: 5283.8504852232345\n", + "After hill transform: 0.11891608033185333\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 385.67\n", + "Adstocked value: 386.01\n", + "Saturated value: 0.0000\n", + "Final response: 1.4757\n", + "Raw spend: 385.6734570092147\n", + "After adstock: 386.006790342548\n", + "After hill transform: 2.1968144467169364e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 509.96\n", + "Adstocked value: 510.14\n", + "Saturated value: 0.0003\n", + "Final response: 8.1227\n", + "Raw spend: 509.9587193890224\n", + "After adstock: 510.1351899772577\n", + "After hill transform: 0.0002902797580079619\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2267713060899\n", + "After adstock: 1629.448993528312\n", + "After hill transform: 9.471165124940606e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 5,283.52\n", + "Adstocked value: 5,283.85\n", + "Saturated value: 0.1189\n", + "Final response: 16994.0098\n", + "Raw spend: 5283.517151875\n", + "After adstock: 5283.850485208333\n", + "After hill transform: 0.11891608033168007\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 385.67\n", + "Adstocked value: 386.01\n", + "Saturated value: 0.0000\n", + "Final response: 1.4757\n", + "Raw spend: 385.67345702411586\n", + "After adstock: 386.0067903574492\n", + "After hill transform: 2.196814446940184e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 509.96\n", + "Adstocked value: 510.14\n", + "Saturated value: 0.0003\n", + "Final response: 8.1227\n", + "Raw spend: 509.9587193890224\n", + "After adstock: 510.1351899772577\n", + "After hill transform: 0.0002902797580079619\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2267713060899\n", + "After adstock: 1629.448993528312\n", + "After hill transform: 9.471165124940606e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 5,283.52\n", + "Adstocked value: 5,283.85\n", + "Saturated value: 0.1189\n", + "Final response: 16994.0098\n", + "Raw spend: 5283.517151875\n", + "After adstock: 5283.850485208333\n", + "After hill transform: 0.11891608033168007\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 385.67\n", + "Adstocked value: 386.01\n", + "Saturated value: 0.0000\n", + "Final response: 1.4757\n", + "Raw spend: 385.6734570092147\n", + "After adstock: 386.006790342548\n", + "After hill transform: 2.1968144467169364e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 509.96\n", + "Adstocked value: 510.14\n", + "Saturated value: 0.0003\n", + "Final response: 8.1227\n", + "Raw spend: 509.95871940392357\n", + "After adstock: 510.13518999215887\n", + "After hill transform: 0.00029027975803148774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2267713060899\n", + "After adstock: 1629.448993528312\n", + "After hill transform: 9.471165124940606e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 5,283.52\n", + "Adstocked value: 5,283.85\n", + "Saturated value: 0.1189\n", + "Final response: 16994.0098\n", + "Raw spend: 5283.517151875\n", + "After adstock: 5283.850485208333\n", + "After hill transform: 0.11891608033168007\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 385.67\n", + "Adstocked value: 386.01\n", + "Saturated value: 0.0000\n", + "Final response: 1.4757\n", + "Raw spend: 385.6734570092147\n", + "After adstock: 386.006790342548\n", + "After hill transform: 2.1968144467169364e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 509.96\n", + "Adstocked value: 510.14\n", + "Saturated value: 0.0003\n", + "Final response: 8.1227\n", + "Raw spend: 509.9587193890224\n", + "After adstock: 510.1351899772577\n", + "After hill transform: 0.0002902797580079619\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.226771320991\n", + "After adstock: 1629.4489935432132\n", + "After hill transform: 9.471165125200151e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 5,283.52\n", + "Adstocked value: 5,283.85\n", + "Saturated value: 0.1189\n", + "Final response: 16994.0098\n", + "Raw spend: 5283.517151875\n", + "After adstock: 5283.850485208333\n", + "After hill transform: 0.11891608033168007\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 385.67\n", + "Adstocked value: 386.01\n", + "Saturated value: 0.0000\n", + "Final response: 1.4757\n", + "Raw spend: 385.6734570092147\n", + "After adstock: 386.006790342548\n", + "After hill transform: 2.1968144467169364e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 509.96\n", + "Adstocked value: 510.14\n", + "Saturated value: 0.0003\n", + "Final response: 8.1227\n", + "Raw spend: 509.9587193890224\n", + "After adstock: 510.1351899772577\n", + "After hill transform: 0.0002902797580079619\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2267713060899\n", + "After adstock: 1629.448993528312\n", + "After hill transform: 9.471165124940606e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 5,283.52\n", + "Adstocked value: 5,283.85\n", + "Saturated value: 0.1189\n", + "Final response: 16994.0098\n", + "Raw spend: 5283.5171518899015\n", + "After adstock: 5283.8504852232345\n", + "After hill transform: 0.11891608033185333\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 385.67\n", + "Adstocked value: 386.01\n", + "Saturated value: 0.0000\n", + "Final response: 1.4757\n", + "Raw spend: 385.6734570092147\n", + "After adstock: 386.006790342548\n", + "After hill transform: 2.1968144467169364e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 509.96\n", + "Adstocked value: 510.14\n", + "Saturated value: 0.0003\n", + "Final response: 8.1227\n", + "Raw spend: 509.9587193890224\n", + "After adstock: 510.1351899772577\n", + "After hill transform: 0.0002902797580079619\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2267713060899\n", + "After adstock: 1629.448993528312\n", + "After hill transform: 9.471165124940606e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 5,283.52\n", + "Adstocked value: 5,283.85\n", + "Saturated value: 0.1189\n", + "Final response: 16994.0098\n", + "Raw spend: 5283.517151875\n", + "After adstock: 5283.850485208333\n", + "After hill transform: 0.11891608033168007\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 385.67\n", + "Adstocked value: 386.01\n", + "Saturated value: 0.0000\n", + "Final response: 1.4757\n", + "Raw spend: 385.67345702411586\n", + "After adstock: 386.0067903574492\n", + "After hill transform: 2.196814446940184e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 509.96\n", + "Adstocked value: 510.14\n", + "Saturated value: 0.0003\n", + "Final response: 8.1227\n", + "Raw spend: 509.9587193890224\n", + "After adstock: 510.1351899772577\n", + "After hill transform: 0.0002902797580079619\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2267713060899\n", + "After adstock: 1629.448993528312\n", + "After hill transform: 9.471165124940606e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 5,283.52\n", + "Adstocked value: 5,283.85\n", + "Saturated value: 0.1189\n", + "Final response: 16994.0098\n", + "Raw spend: 5283.517151875\n", + "After adstock: 5283.850485208333\n", + "After hill transform: 0.11891608033168007\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 385.67\n", + "Adstocked value: 386.01\n", + "Saturated value: 0.0000\n", + "Final response: 1.4757\n", + "Raw spend: 385.6734570092147\n", + "After adstock: 386.006790342548\n", + "After hill transform: 2.1968144467169364e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 509.96\n", + "Adstocked value: 510.14\n", + "Saturated value: 0.0003\n", + "Final response: 8.1227\n", + "Raw spend: 509.95871940392357\n", + "After adstock: 510.13518999215887\n", + "After hill transform: 0.00029027975803148774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.23165411859\n", + "After adstock: 1629.4538763408123\n", + "After hill transform: 9.471250173012458e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 5,291.83\n", + "Adstocked value: 5,292.16\n", + "Saturated value: 0.1190\n", + "Final response: 17007.8133\n", + "Raw spend: 5291.826478047408\n", + "After adstock: 5292.159811380741\n", + "After hill transform: 0.11901267104288284\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 385.72\n", + "Adstocked value: 386.06\n", + "Saturated value: 0.0000\n", + "Final response: 1.4762\n", + "Raw spend: 385.7235058373429\n", + "After adstock: 386.0568391706762\n", + "After hill transform: 2.1975643525003595e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 510.18\n", + "Adstocked value: 510.36\n", + "Saturated value: 0.0003\n", + "Final response: 8.1325\n", + "Raw spend: 510.17966665466156\n", + "After adstock: 510.35613724289686\n", + "After hill transform: 0.0002906287219364568\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.23165411859\n", + "After adstock: 1629.4538763408123\n", + "After hill transform: 9.471250173012458e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 5,291.83\n", + "Adstocked value: 5,292.16\n", + "Saturated value: 0.1190\n", + "Final response: 17007.8133\n", + "Raw spend: 5291.826478047408\n", + "After adstock: 5292.159811380741\n", + "After hill transform: 0.11901267104288284\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 385.72\n", + "Adstocked value: 386.06\n", + "Saturated value: 0.0000\n", + "Final response: 1.4762\n", + "Raw spend: 385.7235058373429\n", + "After adstock: 386.0568391706762\n", + "After hill transform: 2.1975643525003595e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 510.18\n", + "Adstocked value: 510.36\n", + "Saturated value: 0.0003\n", + "Final response: 8.1325\n", + "Raw spend: 510.17966665466156\n", + "After adstock: 510.35613724289686\n", + "After hill transform: 0.0002906287219364568\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2316541334912\n", + "After adstock: 1629.4538763557134\n", + "After hill transform: 9.471250173272005e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 5,291.83\n", + "Adstocked value: 5,292.16\n", + "Saturated value: 0.1190\n", + "Final response: 17007.8133\n", + "Raw spend: 5291.826478047408\n", + "After adstock: 5292.159811380741\n", + "After hill transform: 0.11901267104288284\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 385.72\n", + "Adstocked value: 386.06\n", + "Saturated value: 0.0000\n", + "Final response: 1.4762\n", + "Raw spend: 385.7235058373429\n", + "After adstock: 386.0568391706762\n", + "After hill transform: 2.1975643525003595e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 510.18\n", + "Adstocked value: 510.36\n", + "Saturated value: 0.0003\n", + "Final response: 8.1325\n", + "Raw spend: 510.17966665466156\n", + "After adstock: 510.35613724289686\n", + "After hill transform: 0.0002906287219364568\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.23165411859\n", + "After adstock: 1629.4538763408123\n", + "After hill transform: 9.471250173012458e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 5,291.83\n", + "Adstocked value: 5,292.16\n", + "Saturated value: 0.1190\n", + "Final response: 17007.8133\n", + "Raw spend: 5291.826478062309\n", + "After adstock: 5292.1598113956425\n", + "After hill transform: 0.119012671043056\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 385.72\n", + "Adstocked value: 386.06\n", + "Saturated value: 0.0000\n", + "Final response: 1.4762\n", + "Raw spend: 385.7235058373429\n", + "After adstock: 386.0568391706762\n", + "After hill transform: 2.1975643525003595e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 510.18\n", + "Adstocked value: 510.36\n", + "Saturated value: 0.0003\n", + "Final response: 8.1325\n", + "Raw spend: 510.17966665466156\n", + "After adstock: 510.35613724289686\n", + "After hill transform: 0.0002906287219364568\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.23165411859\n", + "After adstock: 1629.4538763408123\n", + "After hill transform: 9.471250173012458e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 5,291.83\n", + "Adstocked value: 5,292.16\n", + "Saturated value: 0.1190\n", + "Final response: 17007.8133\n", + "Raw spend: 5291.826478047408\n", + "After adstock: 5292.159811380741\n", + "After hill transform: 0.11901267104288284\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 385.72\n", + "Adstocked value: 386.06\n", + "Saturated value: 0.0000\n", + "Final response: 1.4762\n", + "Raw spend: 385.72350585224405\n", + "After adstock: 386.05683918557736\n", + "After hill transform: 2.197564352723655e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 510.18\n", + "Adstocked value: 510.36\n", + "Saturated value: 0.0003\n", + "Final response: 8.1325\n", + "Raw spend: 510.17966665466156\n", + "After adstock: 510.35613724289686\n", + "After hill transform: 0.0002906287219364568\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.23165411859\n", + "After adstock: 1629.4538763408123\n", + "After hill transform: 9.471250173012458e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 5,291.83\n", + "Adstocked value: 5,292.16\n", + "Saturated value: 0.1190\n", + "Final response: 17007.8133\n", + "Raw spend: 5291.826478047408\n", + "After adstock: 5292.159811380741\n", + "After hill transform: 0.11901267104288284\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 385.72\n", + "Adstocked value: 386.06\n", + "Saturated value: 0.0000\n", + "Final response: 1.4762\n", + "Raw spend: 385.7235058373429\n", + "After adstock: 386.0568391706762\n", + "After hill transform: 2.1975643525003595e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 510.18\n", + "Adstocked value: 510.36\n", + "Saturated value: 0.0003\n", + "Final response: 8.1325\n", + "Raw spend: 510.1796666695627\n", + "After adstock: 510.356137257798\n", + "After hill transform: 0.00029062872196000076\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.23165411859\n", + "After adstock: 1629.4538763408123\n", + "After hill transform: 9.471250173012458e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 5,291.83\n", + "Adstocked value: 5,292.16\n", + "Saturated value: 0.1190\n", + "Final response: 17007.8133\n", + "Raw spend: 5291.826478047408\n", + "After adstock: 5292.159811380741\n", + "After hill transform: 0.11901267104288284\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 385.72\n", + "Adstocked value: 386.06\n", + "Saturated value: 0.0000\n", + "Final response: 1.4762\n", + "Raw spend: 385.7235058373429\n", + "After adstock: 386.0568391706762\n", + "After hill transform: 2.1975643525003595e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 510.18\n", + "Adstocked value: 510.36\n", + "Saturated value: 0.0003\n", + "Final response: 8.1325\n", + "Raw spend: 510.17966665466156\n", + "After adstock: 510.35613724289686\n", + "After hill transform: 0.0002906287219364568\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2316541334912\n", + "After adstock: 1629.4538763557134\n", + "After hill transform: 9.471250173272005e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 5,291.83\n", + "Adstocked value: 5,292.16\n", + "Saturated value: 0.1190\n", + "Final response: 17007.8133\n", + "Raw spend: 5291.826478047408\n", + "After adstock: 5292.159811380741\n", + "After hill transform: 0.11901267104288284\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 385.72\n", + "Adstocked value: 386.06\n", + "Saturated value: 0.0000\n", + "Final response: 1.4762\n", + "Raw spend: 385.7235058373429\n", + "After adstock: 386.0568391706762\n", + "After hill transform: 2.1975643525003595e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 510.18\n", + "Adstocked value: 510.36\n", + "Saturated value: 0.0003\n", + "Final response: 8.1325\n", + "Raw spend: 510.17966665466156\n", + "After adstock: 510.35613724289686\n", + "After hill transform: 0.0002906287219364568\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.23165411859\n", + "After adstock: 1629.4538763408123\n", + "After hill transform: 9.471250173012458e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 5,291.83\n", + "Adstocked value: 5,292.16\n", + "Saturated value: 0.1190\n", + "Final response: 17007.8133\n", + "Raw spend: 5291.826478062309\n", + "After adstock: 5292.1598113956425\n", + "After hill transform: 0.119012671043056\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 385.72\n", + "Adstocked value: 386.06\n", + "Saturated value: 0.0000\n", + "Final response: 1.4762\n", + "Raw spend: 385.7235058373429\n", + "After adstock: 386.0568391706762\n", + "After hill transform: 2.1975643525003595e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 510.18\n", + "Adstocked value: 510.36\n", + "Saturated value: 0.0003\n", + "Final response: 8.1325\n", + "Raw spend: 510.17966665466156\n", + "After adstock: 510.35613724289686\n", + "After hill transform: 0.0002906287219364568\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.23165411859\n", + "After adstock: 1629.4538763408123\n", + "After hill transform: 9.471250173012458e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 5,291.83\n", + "Adstocked value: 5,292.16\n", + "Saturated value: 0.1190\n", + "Final response: 17007.8133\n", + "Raw spend: 5291.826478047408\n", + "After adstock: 5292.159811380741\n", + "After hill transform: 0.11901267104288284\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 385.72\n", + "Adstocked value: 386.06\n", + "Saturated value: 0.0000\n", + "Final response: 1.4762\n", + "Raw spend: 385.72350585224405\n", + "After adstock: 386.05683918557736\n", + "After hill transform: 2.197564352723655e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 510.18\n", + "Adstocked value: 510.36\n", + "Saturated value: 0.0003\n", + "Final response: 8.1325\n", + "Raw spend: 510.17966665466156\n", + "After adstock: 510.35613724289686\n", + "After hill transform: 0.0002906287219364568\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.23165411859\n", + "After adstock: 1629.4538763408123\n", + "After hill transform: 9.471250173012458e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 5,291.83\n", + "Adstocked value: 5,292.16\n", + "Saturated value: 0.1190\n", + "Final response: 17007.8133\n", + "Raw spend: 5291.826478047408\n", + "After adstock: 5292.159811380741\n", + "After hill transform: 0.11901267104288284\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 385.72\n", + "Adstocked value: 386.06\n", + "Saturated value: 0.0000\n", + "Final response: 1.4762\n", + "Raw spend: 385.7235058373429\n", + "After adstock: 386.0568391706762\n", + "After hill transform: 2.1975643525003595e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 510.18\n", + "Adstocked value: 510.36\n", + "Saturated value: 0.0003\n", + "Final response: 8.1325\n", + "Raw spend: 510.1796666695627\n", + "After adstock: 510.356137257798\n", + "After hill transform: 0.00029062872196000076\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.26\n", + "Adstocked value: 1,629.48\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2560538453156\n", + "After adstock: 1629.4782760675378\n", + "After hill transform: 9.471675171297916e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 5,333.34\n", + "Adstocked value: 5,333.68\n", + "Saturated value: 0.1195\n", + "Final response: 17076.6014\n", + "Raw spend: 5333.342609487088\n", + "After adstock: 5333.675942820421\n", + "After hill transform: 0.11949401773703622\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 385.97\n", + "Adstocked value: 386.31\n", + "Saturated value: 0.0000\n", + "Final response: 1.4787\n", + "Raw spend: 385.9736030362804\n", + "After adstock: 386.3069363696137\n", + "After hill transform: 2.2013140582244844e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 511.28\n", + "Adstocked value: 511.46\n", + "Saturated value: 0.0003\n", + "Final response: 8.1814\n", + "Raw spend: 511.28375428899534\n", + "After adstock: 511.46022487723064\n", + "After hill transform: 0.0002923765356025534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.26\n", + "Adstocked value: 1,629.48\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2560538453156\n", + "After adstock: 1629.4782760675378\n", + "After hill transform: 9.471675171297916e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 5,333.34\n", + "Adstocked value: 5,333.68\n", + "Saturated value: 0.1195\n", + "Final response: 17076.6014\n", + "Raw spend: 5333.342609487088\n", + "After adstock: 5333.675942820421\n", + "After hill transform: 0.11949401773703622\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 385.97\n", + "Adstocked value: 386.31\n", + "Saturated value: 0.0000\n", + "Final response: 1.4787\n", + "Raw spend: 385.9736030362804\n", + "After adstock: 386.3069363696137\n", + "After hill transform: 2.2013140582244844e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 511.28\n", + "Adstocked value: 511.46\n", + "Saturated value: 0.0003\n", + "Final response: 8.1814\n", + "Raw spend: 511.28375428899534\n", + "After adstock: 511.46022487723064\n", + "After hill transform: 0.0002923765356025534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.26\n", + "Adstocked value: 1,629.48\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2560538602168\n", + "After adstock: 1629.478276082439\n", + "After hill transform: 9.471675171557471e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 5,333.34\n", + "Adstocked value: 5,333.68\n", + "Saturated value: 0.1195\n", + "Final response: 17076.6014\n", + "Raw spend: 5333.342609487088\n", + "After adstock: 5333.675942820421\n", + "After hill transform: 0.11949401773703622\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 385.97\n", + "Adstocked value: 386.31\n", + "Saturated value: 0.0000\n", + "Final response: 1.4787\n", + "Raw spend: 385.9736030362804\n", + "After adstock: 386.3069363696137\n", + "After hill transform: 2.2013140582244844e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 511.28\n", + "Adstocked value: 511.46\n", + "Saturated value: 0.0003\n", + "Final response: 8.1814\n", + "Raw spend: 511.28375428899534\n", + "After adstock: 511.46022487723064\n", + "After hill transform: 0.0002923765356025534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.26\n", + "Adstocked value: 1,629.48\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2560538453156\n", + "After adstock: 1629.4782760675378\n", + "After hill transform: 9.471675171297916e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 5,333.34\n", + "Adstocked value: 5,333.68\n", + "Saturated value: 0.1195\n", + "Final response: 17076.6014\n", + "Raw spend: 5333.3426095019895\n", + "After adstock: 5333.6759428353225\n", + "After hill transform: 0.1194940177372086\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 385.97\n", + "Adstocked value: 386.31\n", + "Saturated value: 0.0000\n", + "Final response: 1.4787\n", + "Raw spend: 385.9736030362804\n", + "After adstock: 386.3069363696137\n", + "After hill transform: 2.2013140582244844e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 511.28\n", + "Adstocked value: 511.46\n", + "Saturated value: 0.0003\n", + "Final response: 8.1814\n", + "Raw spend: 511.28375428899534\n", + "After adstock: 511.46022487723064\n", + "After hill transform: 0.0002923765356025534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.26\n", + "Adstocked value: 1,629.48\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2560538453156\n", + "After adstock: 1629.4782760675378\n", + "After hill transform: 9.471675171297916e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 5,333.34\n", + "Adstocked value: 5,333.68\n", + "Saturated value: 0.1195\n", + "Final response: 17076.6014\n", + "Raw spend: 5333.342609487088\n", + "After adstock: 5333.675942820421\n", + "After hill transform: 0.11949401773703622\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 385.97\n", + "Adstocked value: 386.31\n", + "Saturated value: 0.0000\n", + "Final response: 1.4787\n", + "Raw spend: 385.97360305118156\n", + "After adstock: 386.30693638451487\n", + "After hill transform: 2.2013140584480158e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 511.28\n", + "Adstocked value: 511.46\n", + "Saturated value: 0.0003\n", + "Final response: 8.1814\n", + "Raw spend: 511.28375428899534\n", + "After adstock: 511.46022487723064\n", + "After hill transform: 0.0002923765356025534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.26\n", + "Adstocked value: 1,629.48\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2560538453156\n", + "After adstock: 1629.4782760675378\n", + "After hill transform: 9.471675171297916e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 5,333.34\n", + "Adstocked value: 5,333.68\n", + "Saturated value: 0.1195\n", + "Final response: 17076.6014\n", + "Raw spend: 5333.342609487088\n", + "After adstock: 5333.675942820421\n", + "After hill transform: 0.11949401773703622\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 385.97\n", + "Adstocked value: 386.31\n", + "Saturated value: 0.0000\n", + "Final response: 1.4787\n", + "Raw spend: 385.9736030362804\n", + "After adstock: 386.3069363696137\n", + "After hill transform: 2.2013140582244844e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 511.28\n", + "Adstocked value: 511.46\n", + "Saturated value: 0.0003\n", + "Final response: 8.1814\n", + "Raw spend: 511.2837543038965\n", + "After adstock: 511.4602248921318\n", + "After hill transform: 0.0002923765356261877\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.26\n", + "Adstocked value: 1,629.48\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2560538453156\n", + "After adstock: 1629.4782760675378\n", + "After hill transform: 9.471675171297916e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 5,333.34\n", + "Adstocked value: 5,333.68\n", + "Saturated value: 0.1195\n", + "Final response: 17076.6014\n", + "Raw spend: 5333.342609487088\n", + "After adstock: 5333.675942820421\n", + "After hill transform: 0.11949401773703622\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 385.97\n", + "Adstocked value: 386.31\n", + "Saturated value: 0.0000\n", + "Final response: 1.4787\n", + "Raw spend: 385.9736030362804\n", + "After adstock: 386.3069363696137\n", + "After hill transform: 2.2013140582244844e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 511.28\n", + "Adstocked value: 511.46\n", + "Saturated value: 0.0003\n", + "Final response: 8.1814\n", + "Raw spend: 511.28375428899534\n", + "After adstock: 511.46022487723064\n", + "After hill transform: 0.0002923765356025534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.26\n", + "Adstocked value: 1,629.48\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2560538602168\n", + "After adstock: 1629.478276082439\n", + "After hill transform: 9.471675171557471e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 5,333.34\n", + "Adstocked value: 5,333.68\n", + "Saturated value: 0.1195\n", + "Final response: 17076.6014\n", + "Raw spend: 5333.342609487088\n", + "After adstock: 5333.675942820421\n", + "After hill transform: 0.11949401773703622\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 385.97\n", + "Adstocked value: 386.31\n", + "Saturated value: 0.0000\n", + "Final response: 1.4787\n", + "Raw spend: 385.9736030362804\n", + "After adstock: 386.3069363696137\n", + "After hill transform: 2.2013140582244844e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 511.28\n", + "Adstocked value: 511.46\n", + "Saturated value: 0.0003\n", + "Final response: 8.1814\n", + "Raw spend: 511.28375428899534\n", + "After adstock: 511.46022487723064\n", + "After hill transform: 0.0002923765356025534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.26\n", + "Adstocked value: 1,629.48\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2560538453156\n", + "After adstock: 1629.4782760675378\n", + "After hill transform: 9.471675171297916e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 5,333.34\n", + "Adstocked value: 5,333.68\n", + "Saturated value: 0.1195\n", + "Final response: 17076.6014\n", + "Raw spend: 5333.3426095019895\n", + "After adstock: 5333.6759428353225\n", + "After hill transform: 0.1194940177372086\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 385.97\n", + "Adstocked value: 386.31\n", + "Saturated value: 0.0000\n", + "Final response: 1.4787\n", + "Raw spend: 385.9736030362804\n", + "After adstock: 386.3069363696137\n", + "After hill transform: 2.2013140582244844e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 511.28\n", + "Adstocked value: 511.46\n", + "Saturated value: 0.0003\n", + "Final response: 8.1814\n", + "Raw spend: 511.28375428899534\n", + "After adstock: 511.46022487723064\n", + "After hill transform: 0.0002923765356025534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.26\n", + "Adstocked value: 1,629.48\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2560538453156\n", + "After adstock: 1629.4782760675378\n", + "After hill transform: 9.471675171297916e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 5,333.34\n", + "Adstocked value: 5,333.68\n", + "Saturated value: 0.1195\n", + "Final response: 17076.6014\n", + "Raw spend: 5333.342609487088\n", + "After adstock: 5333.675942820421\n", + "After hill transform: 0.11949401773703622\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 385.97\n", + "Adstocked value: 386.31\n", + "Saturated value: 0.0000\n", + "Final response: 1.4787\n", + "Raw spend: 385.97360305118156\n", + "After adstock: 386.30693638451487\n", + "After hill transform: 2.2013140584480158e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 511.28\n", + "Adstocked value: 511.46\n", + "Saturated value: 0.0003\n", + "Final response: 8.1814\n", + "Raw spend: 511.28375428899534\n", + "After adstock: 511.46022487723064\n", + "After hill transform: 0.0002923765356025534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.26\n", + "Adstocked value: 1,629.48\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2560538453156\n", + "After adstock: 1629.4782760675378\n", + "After hill transform: 9.471675171297916e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 5,333.34\n", + "Adstocked value: 5,333.68\n", + "Saturated value: 0.1195\n", + "Final response: 17076.6014\n", + "Raw spend: 5333.342609487088\n", + "After adstock: 5333.675942820421\n", + "After hill transform: 0.11949401773703622\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 385.97\n", + "Adstocked value: 386.31\n", + "Saturated value: 0.0000\n", + "Final response: 1.4787\n", + "Raw spend: 385.9736030362804\n", + "After adstock: 386.3069363696137\n", + "After hill transform: 2.2013140582244844e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 511.28\n", + "Adstocked value: 511.46\n", + "Saturated value: 0.0003\n", + "Final response: 8.1814\n", + "Raw spend: 511.2837543038965\n", + "After adstock: 511.4602248921318\n", + "After hill transform: 0.0002923765356261877\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.38\n", + "Adstocked value: 1,629.60\n", + "Saturated value: 0.0000\n", + "Final response: 0.5117\n", + "Raw spend: 1628.3775195815158\n", + "After adstock: 1629.599741803738\n", + "After hill transform: 9.473791069710531e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 5,539.98\n", + "Adstocked value: 5,540.31\n", + "Saturated value: 0.1219\n", + "Final response: 17414.6395\n", + "Raw spend: 5539.978677779118\n", + "After adstock: 5540.312011112451\n", + "After hill transform: 0.12185944921322768\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 387.22\n", + "Adstocked value: 387.55\n", + "Saturated value: 0.0000\n", + "Final response: 1.4913\n", + "Raw spend: 387.2186268323332\n", + "After adstock: 387.5519601656665\n", + "After hill transform: 2.220039723487969e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 516.78\n", + "Adstocked value: 516.96\n", + "Saturated value: 0.0003\n", + "Final response: 8.4277\n", + "Raw spend: 516.7812995551826\n", + "After adstock: 516.9577701434179\n", + "After hill transform: 0.0003011793978536767\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.38\n", + "Adstocked value: 1,629.60\n", + "Saturated value: 0.0000\n", + "Final response: 0.5117\n", + "Raw spend: 1628.3775195815158\n", + "After adstock: 1629.599741803738\n", + "After hill transform: 9.473791069710531e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 5,539.98\n", + "Adstocked value: 5,540.31\n", + "Saturated value: 0.1219\n", + "Final response: 17414.6395\n", + "Raw spend: 5539.978677779118\n", + "After adstock: 5540.312011112451\n", + "After hill transform: 0.12185944921322768\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 387.22\n", + "Adstocked value: 387.55\n", + "Saturated value: 0.0000\n", + "Final response: 1.4913\n", + "Raw spend: 387.2186268323332\n", + "After adstock: 387.5519601656665\n", + "After hill transform: 2.220039723487969e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 516.78\n", + "Adstocked value: 516.96\n", + "Saturated value: 0.0003\n", + "Final response: 8.4277\n", + "Raw spend: 516.7812995551826\n", + "After adstock: 516.9577701434179\n", + "After hill transform: 0.0003011793978536767\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.38\n", + "Adstocked value: 1,629.60\n", + "Saturated value: 0.0000\n", + "Final response: 0.5117\n", + "Raw spend: 1628.377519596417\n", + "After adstock: 1629.5997418186391\n", + "After hill transform: 9.473791069970125e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 5,539.98\n", + "Adstocked value: 5,540.31\n", + "Saturated value: 0.1219\n", + "Final response: 17414.6395\n", + "Raw spend: 5539.978677779118\n", + "After adstock: 5540.312011112451\n", + "After hill transform: 0.12185944921322768\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 387.22\n", + "Adstocked value: 387.55\n", + "Saturated value: 0.0000\n", + "Final response: 1.4913\n", + "Raw spend: 387.2186268323332\n", + "After adstock: 387.5519601656665\n", + "After hill transform: 2.220039723487969e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 516.78\n", + "Adstocked value: 516.96\n", + "Saturated value: 0.0003\n", + "Final response: 8.4277\n", + "Raw spend: 516.7812995551826\n", + "After adstock: 516.9577701434179\n", + "After hill transform: 0.0003011793978536767\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.38\n", + "Adstocked value: 1,629.60\n", + "Saturated value: 0.0000\n", + "Final response: 0.5117\n", + "Raw spend: 1628.3775195815158\n", + "After adstock: 1629.599741803738\n", + "After hill transform: 9.473791069710531e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 5,539.98\n", + "Adstocked value: 5,540.31\n", + "Saturated value: 0.1219\n", + "Final response: 17414.6395\n", + "Raw spend: 5539.978677794019\n", + "After adstock: 5540.312011127352\n", + "After hill transform: 0.12185944921339649\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 387.22\n", + "Adstocked value: 387.55\n", + "Saturated value: 0.0000\n", + "Final response: 1.4913\n", + "Raw spend: 387.2186268323332\n", + "After adstock: 387.5519601656665\n", + "After hill transform: 2.220039723487969e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 516.78\n", + "Adstocked value: 516.96\n", + "Saturated value: 0.0003\n", + "Final response: 8.4277\n", + "Raw spend: 516.7812995551826\n", + "After adstock: 516.9577701434179\n", + "After hill transform: 0.0003011793978536767\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.38\n", + "Adstocked value: 1,629.60\n", + "Saturated value: 0.0000\n", + "Final response: 0.5117\n", + "Raw spend: 1628.3775195815158\n", + "After adstock: 1629.599741803738\n", + "After hill transform: 9.473791069710531e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 5,539.98\n", + "Adstocked value: 5,540.31\n", + "Saturated value: 0.1219\n", + "Final response: 17414.6395\n", + "Raw spend: 5539.978677779118\n", + "After adstock: 5540.312011112451\n", + "After hill transform: 0.12185944921322768\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 387.22\n", + "Adstocked value: 387.55\n", + "Saturated value: 0.0000\n", + "Final response: 1.4913\n", + "Raw spend: 387.21862684723436\n", + "After adstock: 387.5519601805677\n", + "After hill transform: 2.2200397237126772e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 516.78\n", + "Adstocked value: 516.96\n", + "Saturated value: 0.0003\n", + "Final response: 8.4277\n", + "Raw spend: 516.7812995551826\n", + "After adstock: 516.9577701434179\n", + "After hill transform: 0.0003011793978536767\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.38\n", + "Adstocked value: 1,629.60\n", + "Saturated value: 0.0000\n", + "Final response: 0.5117\n", + "Raw spend: 1628.3775195815158\n", + "After adstock: 1629.599741803738\n", + "After hill transform: 9.473791069710531e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 5,539.98\n", + "Adstocked value: 5,540.31\n", + "Saturated value: 0.1219\n", + "Final response: 17414.6395\n", + "Raw spend: 5539.978677779118\n", + "After adstock: 5540.312011112451\n", + "After hill transform: 0.12185944921322768\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 387.22\n", + "Adstocked value: 387.55\n", + "Saturated value: 0.0000\n", + "Final response: 1.4913\n", + "Raw spend: 387.2186268323332\n", + "After adstock: 387.5519601656665\n", + "After hill transform: 2.220039723487969e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 516.78\n", + "Adstocked value: 516.96\n", + "Saturated value: 0.0003\n", + "Final response: 8.4277\n", + "Raw spend: 516.7812995700838\n", + "After adstock: 516.957770158319\n", + "After hill transform: 0.00030117939787776356\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.38\n", + "Adstocked value: 1,629.60\n", + "Saturated value: 0.0000\n", + "Final response: 0.5117\n", + "Raw spend: 1628.3775195815158\n", + "After adstock: 1629.599741803738\n", + "After hill transform: 9.473791069710531e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 5,539.98\n", + "Adstocked value: 5,540.31\n", + "Saturated value: 0.1219\n", + "Final response: 17414.6395\n", + "Raw spend: 5539.978677779118\n", + "After adstock: 5540.312011112451\n", + "After hill transform: 0.12185944921322768\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 387.22\n", + "Adstocked value: 387.55\n", + "Saturated value: 0.0000\n", + "Final response: 1.4913\n", + "Raw spend: 387.2186268323332\n", + "After adstock: 387.5519601656665\n", + "After hill transform: 2.220039723487969e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 516.78\n", + "Adstocked value: 516.96\n", + "Saturated value: 0.0003\n", + "Final response: 8.4277\n", + "Raw spend: 516.7812995551826\n", + "After adstock: 516.9577701434179\n", + "After hill transform: 0.0003011793978536767\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.38\n", + "Adstocked value: 1,629.60\n", + "Saturated value: 0.0000\n", + "Final response: 0.5117\n", + "Raw spend: 1628.377519596417\n", + "After adstock: 1629.5997418186391\n", + "After hill transform: 9.473791069970125e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 5,539.98\n", + "Adstocked value: 5,540.31\n", + "Saturated value: 0.1219\n", + "Final response: 17414.6395\n", + "Raw spend: 5539.978677779118\n", + "After adstock: 5540.312011112451\n", + "After hill transform: 0.12185944921322768\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 387.22\n", + "Adstocked value: 387.55\n", + "Saturated value: 0.0000\n", + "Final response: 1.4913\n", + "Raw spend: 387.2186268323332\n", + "After adstock: 387.5519601656665\n", + "After hill transform: 2.220039723487969e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 516.78\n", + "Adstocked value: 516.96\n", + "Saturated value: 0.0003\n", + "Final response: 8.4277\n", + "Raw spend: 516.7812995551826\n", + "After adstock: 516.9577701434179\n", + "After hill transform: 0.0003011793978536767\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.38\n", + "Adstocked value: 1,629.60\n", + "Saturated value: 0.0000\n", + "Final response: 0.5117\n", + "Raw spend: 1628.3775195815158\n", + "After adstock: 1629.599741803738\n", + "After hill transform: 9.473791069710531e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 5,539.98\n", + "Adstocked value: 5,540.31\n", + "Saturated value: 0.1219\n", + "Final response: 17414.6395\n", + "Raw spend: 5539.978677794019\n", + "After adstock: 5540.312011127352\n", + "After hill transform: 0.12185944921339649\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 387.22\n", + "Adstocked value: 387.55\n", + "Saturated value: 0.0000\n", + "Final response: 1.4913\n", + "Raw spend: 387.2186268323332\n", + "After adstock: 387.5519601656665\n", + "After hill transform: 2.220039723487969e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 516.78\n", + "Adstocked value: 516.96\n", + "Saturated value: 0.0003\n", + "Final response: 8.4277\n", + "Raw spend: 516.7812995551826\n", + "After adstock: 516.9577701434179\n", + "After hill transform: 0.0003011793978536767\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.38\n", + "Adstocked value: 1,629.60\n", + "Saturated value: 0.0000\n", + "Final response: 0.5117\n", + "Raw spend: 1628.3775195815158\n", + "After adstock: 1629.599741803738\n", + "After hill transform: 9.473791069710531e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 5,539.98\n", + "Adstocked value: 5,540.31\n", + "Saturated value: 0.1219\n", + "Final response: 17414.6395\n", + "Raw spend: 5539.978677779118\n", + "After adstock: 5540.312011112451\n", + "After hill transform: 0.12185944921322768\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 387.22\n", + "Adstocked value: 387.55\n", + "Saturated value: 0.0000\n", + "Final response: 1.4913\n", + "Raw spend: 387.21862684723436\n", + "After adstock: 387.5519601805677\n", + "After hill transform: 2.2200397237126772e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 516.78\n", + "Adstocked value: 516.96\n", + "Saturated value: 0.0003\n", + "Final response: 8.4277\n", + "Raw spend: 516.7812995551826\n", + "After adstock: 516.9577701434179\n", + "After hill transform: 0.0003011793978536767\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.38\n", + "Adstocked value: 1,629.60\n", + "Saturated value: 0.0000\n", + "Final response: 0.5117\n", + "Raw spend: 1628.3775195815158\n", + "After adstock: 1629.599741803738\n", + "After hill transform: 9.473791069710531e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 5,539.98\n", + "Adstocked value: 5,540.31\n", + "Saturated value: 0.1219\n", + "Final response: 17414.6395\n", + "Raw spend: 5539.978677779118\n", + "After adstock: 5540.312011112451\n", + "After hill transform: 0.12185944921322768\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 387.22\n", + "Adstocked value: 387.55\n", + "Saturated value: 0.0000\n", + "Final response: 1.4913\n", + "Raw spend: 387.2186268323332\n", + "After adstock: 387.5519601656665\n", + "After hill transform: 2.220039723487969e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 516.78\n", + "Adstocked value: 516.96\n", + "Saturated value: 0.0003\n", + "Final response: 8.4277\n", + "Raw spend: 516.7812995700838\n", + "After adstock: 516.957770158319\n", + "After hill transform: 0.00030117939787776356\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.97\n", + "Adstocked value: 1,630.19\n", + "Saturated value: 0.0000\n", + "Final response: 0.5123\n", + "Raw spend: 1628.9711880985737\n", + "After adstock: 1630.193410320796\n", + "After hill transform: 9.484137136984106e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 6,551.83\n", + "Adstocked value: 6,552.16\n", + "Saturated value: 0.1328\n", + "Final response: 18975.9039\n", + "Raw spend: 6551.825407002484\n", + "After adstock: 6552.158740335817\n", + "After hill transform: 0.13278444273004897\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 393.32\n", + "Adstocked value: 393.65\n", + "Saturated value: 0.0000\n", + "Final response: 1.5539\n", + "Raw spend: 393.3174620423334\n", + "After adstock: 393.6507953756667\n", + "After hill transform: 2.313194925084888e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 543.71\n", + "Adstocked value: 543.89\n", + "Saturated value: 0.0003\n", + "Final response: 9.7028\n", + "Raw spend: 543.7097015718628\n", + "After adstock: 543.886172160098\n", + "After hill transform: 0.0003467451502815433\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.97\n", + "Adstocked value: 1,630.19\n", + "Saturated value: 0.0000\n", + "Final response: 0.5123\n", + "Raw spend: 1628.9711880985737\n", + "After adstock: 1630.193410320796\n", + "After hill transform: 9.484137136984106e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 6,551.83\n", + "Adstocked value: 6,552.16\n", + "Saturated value: 0.1328\n", + "Final response: 18975.9039\n", + "Raw spend: 6551.825407002484\n", + "After adstock: 6552.158740335817\n", + "After hill transform: 0.13278444273004897\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 393.32\n", + "Adstocked value: 393.65\n", + "Saturated value: 0.0000\n", + "Final response: 1.5539\n", + "Raw spend: 393.3174620423334\n", + "After adstock: 393.6507953756667\n", + "After hill transform: 2.313194925084888e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 543.71\n", + "Adstocked value: 543.89\n", + "Saturated value: 0.0003\n", + "Final response: 9.7028\n", + "Raw spend: 543.7097015718628\n", + "After adstock: 543.886172160098\n", + "After hill transform: 0.0003467451502815433\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.97\n", + "Adstocked value: 1,630.19\n", + "Saturated value: 0.0000\n", + "Final response: 0.5123\n", + "Raw spend: 1628.971188113475\n", + "After adstock: 1630.193410335697\n", + "After hill transform: 9.484137137243889e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 6,551.83\n", + "Adstocked value: 6,552.16\n", + "Saturated value: 0.1328\n", + "Final response: 18975.9039\n", + "Raw spend: 6551.825407002484\n", + "After adstock: 6552.158740335817\n", + "After hill transform: 0.13278444273004897\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 393.32\n", + "Adstocked value: 393.65\n", + "Saturated value: 0.0000\n", + "Final response: 1.5539\n", + "Raw spend: 393.3174620423334\n", + "After adstock: 393.6507953756667\n", + "After hill transform: 2.313194925084888e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 543.71\n", + "Adstocked value: 543.89\n", + "Saturated value: 0.0003\n", + "Final response: 9.7028\n", + "Raw spend: 543.7097015718628\n", + "After adstock: 543.886172160098\n", + "After hill transform: 0.0003467451502815433\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.97\n", + "Adstocked value: 1,630.19\n", + "Saturated value: 0.0000\n", + "Final response: 0.5123\n", + "Raw spend: 1628.9711880985737\n", + "After adstock: 1630.193410320796\n", + "After hill transform: 9.484137136984106e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 6,551.83\n", + "Adstocked value: 6,552.16\n", + "Saturated value: 0.1328\n", + "Final response: 18975.9039\n", + "Raw spend: 6551.825407017385\n", + "After adstock: 6552.158740350718\n", + "After hill transform: 0.13278444273020254\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 393.32\n", + "Adstocked value: 393.65\n", + "Saturated value: 0.0000\n", + "Final response: 1.5539\n", + "Raw spend: 393.3174620423334\n", + "After adstock: 393.6507953756667\n", + "After hill transform: 2.313194925084888e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 543.71\n", + "Adstocked value: 543.89\n", + "Saturated value: 0.0003\n", + "Final response: 9.7028\n", + "Raw spend: 543.7097015718628\n", + "After adstock: 543.886172160098\n", + "After hill transform: 0.0003467451502815433\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.97\n", + "Adstocked value: 1,630.19\n", + "Saturated value: 0.0000\n", + "Final response: 0.5123\n", + "Raw spend: 1628.9711880985737\n", + "After adstock: 1630.193410320796\n", + "After hill transform: 9.484137136984106e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 6,551.83\n", + "Adstocked value: 6,552.16\n", + "Saturated value: 0.1328\n", + "Final response: 18975.9039\n", + "Raw spend: 6551.825407002484\n", + "After adstock: 6552.158740335817\n", + "After hill transform: 0.13278444273004897\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 393.32\n", + "Adstocked value: 393.65\n", + "Saturated value: 0.0000\n", + "Final response: 1.5539\n", + "Raw spend: 393.31746205723454\n", + "After adstock: 393.65079539056785\n", + "After hill transform: 2.313194925315398e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 543.71\n", + "Adstocked value: 543.89\n", + "Saturated value: 0.0003\n", + "Final response: 9.7028\n", + "Raw spend: 543.7097015718628\n", + "After adstock: 543.886172160098\n", + "After hill transform: 0.0003467451502815433\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.97\n", + "Adstocked value: 1,630.19\n", + "Saturated value: 0.0000\n", + "Final response: 0.5123\n", + "Raw spend: 1628.9711880985737\n", + "After adstock: 1630.193410320796\n", + "After hill transform: 9.484137136984106e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 6,551.83\n", + "Adstocked value: 6,552.16\n", + "Saturated value: 0.1328\n", + "Final response: 18975.9039\n", + "Raw spend: 6551.825407002484\n", + "After adstock: 6552.158740335817\n", + "After hill transform: 0.13278444273004897\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 393.32\n", + "Adstocked value: 393.65\n", + "Saturated value: 0.0000\n", + "Final response: 1.5539\n", + "Raw spend: 393.3174620423334\n", + "After adstock: 393.6507953756667\n", + "After hill transform: 2.313194925084888e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 543.71\n", + "Adstocked value: 543.89\n", + "Saturated value: 0.0003\n", + "Final response: 9.7028\n", + "Raw spend: 543.7097015867639\n", + "After adstock: 543.8861721749992\n", + "After hill transform: 0.0003467451503079\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.97\n", + "Adstocked value: 1,630.19\n", + "Saturated value: 0.0000\n", + "Final response: 0.5123\n", + "Raw spend: 1628.9711880985737\n", + "After adstock: 1630.193410320796\n", + "After hill transform: 9.484137136984106e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 6,551.83\n", + "Adstocked value: 6,552.16\n", + "Saturated value: 0.1328\n", + "Final response: 18975.9039\n", + "Raw spend: 6551.825407002484\n", + "After adstock: 6552.158740335817\n", + "After hill transform: 0.13278444273004897\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 393.32\n", + "Adstocked value: 393.65\n", + "Saturated value: 0.0000\n", + "Final response: 1.5539\n", + "Raw spend: 393.3174620423334\n", + "After adstock: 393.6507953756667\n", + "After hill transform: 2.313194925084888e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 543.71\n", + "Adstocked value: 543.89\n", + "Saturated value: 0.0003\n", + "Final response: 9.7028\n", + "Raw spend: 543.7097015718628\n", + "After adstock: 543.886172160098\n", + "After hill transform: 0.0003467451502815433\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.97\n", + "Adstocked value: 1,630.19\n", + "Saturated value: 0.0000\n", + "Final response: 0.5123\n", + "Raw spend: 1628.971188113475\n", + "After adstock: 1630.193410335697\n", + "After hill transform: 9.484137137243889e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 6,551.83\n", + "Adstocked value: 6,552.16\n", + "Saturated value: 0.1328\n", + "Final response: 18975.9039\n", + "Raw spend: 6551.825407002484\n", + "After adstock: 6552.158740335817\n", + "After hill transform: 0.13278444273004897\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 393.32\n", + "Adstocked value: 393.65\n", + "Saturated value: 0.0000\n", + "Final response: 1.5539\n", + "Raw spend: 393.3174620423334\n", + "After adstock: 393.6507953756667\n", + "After hill transform: 2.313194925084888e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 543.71\n", + "Adstocked value: 543.89\n", + "Saturated value: 0.0003\n", + "Final response: 9.7028\n", + "Raw spend: 543.7097015718628\n", + "After adstock: 543.886172160098\n", + "After hill transform: 0.0003467451502815433\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.97\n", + "Adstocked value: 1,630.19\n", + "Saturated value: 0.0000\n", + "Final response: 0.5123\n", + "Raw spend: 1628.9711880985737\n", + "After adstock: 1630.193410320796\n", + "After hill transform: 9.484137136984106e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 6,551.83\n", + "Adstocked value: 6,552.16\n", + "Saturated value: 0.1328\n", + "Final response: 18975.9039\n", + "Raw spend: 6551.825407017385\n", + "After adstock: 6552.158740350718\n", + "After hill transform: 0.13278444273020254\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 393.32\n", + "Adstocked value: 393.65\n", + "Saturated value: 0.0000\n", + "Final response: 1.5539\n", + "Raw spend: 393.3174620423334\n", + "After adstock: 393.6507953756667\n", + "After hill transform: 2.313194925084888e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 543.71\n", + "Adstocked value: 543.89\n", + "Saturated value: 0.0003\n", + "Final response: 9.7028\n", + "Raw spend: 543.7097015718628\n", + "After adstock: 543.886172160098\n", + "After hill transform: 0.0003467451502815433\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.97\n", + "Adstocked value: 1,630.19\n", + "Saturated value: 0.0000\n", + "Final response: 0.5123\n", + "Raw spend: 1628.9711880985737\n", + "After adstock: 1630.193410320796\n", + "After hill transform: 9.484137136984106e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 6,551.83\n", + "Adstocked value: 6,552.16\n", + "Saturated value: 0.1328\n", + "Final response: 18975.9039\n", + "Raw spend: 6551.825407002484\n", + "After adstock: 6552.158740335817\n", + "After hill transform: 0.13278444273004897\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 393.32\n", + "Adstocked value: 393.65\n", + "Saturated value: 0.0000\n", + "Final response: 1.5539\n", + "Raw spend: 393.31746205723454\n", + "After adstock: 393.65079539056785\n", + "After hill transform: 2.313194925315398e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 543.71\n", + "Adstocked value: 543.89\n", + "Saturated value: 0.0003\n", + "Final response: 9.7028\n", + "Raw spend: 543.7097015718628\n", + "After adstock: 543.886172160098\n", + "After hill transform: 0.0003467451502815433\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.97\n", + "Adstocked value: 1,630.19\n", + "Saturated value: 0.0000\n", + "Final response: 0.5123\n", + "Raw spend: 1628.9711880985737\n", + "After adstock: 1630.193410320796\n", + "After hill transform: 9.484137136984106e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 6,551.83\n", + "Adstocked value: 6,552.16\n", + "Saturated value: 0.1328\n", + "Final response: 18975.9039\n", + "Raw spend: 6551.825407002484\n", + "After adstock: 6552.158740335817\n", + "After hill transform: 0.13278444273004897\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 393.32\n", + "Adstocked value: 393.65\n", + "Saturated value: 0.0000\n", + "Final response: 1.5539\n", + "Raw spend: 393.3174620423334\n", + "After adstock: 393.6507953756667\n", + "After hill transform: 2.313194925084888e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 543.71\n", + "Adstocked value: 543.89\n", + "Saturated value: 0.0003\n", + "Final response: 9.7028\n", + "Raw spend: 543.7097015867639\n", + "After adstock: 543.8861721749992\n", + "After hill transform: 0.0003467451503079\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,631.67\n", + "Adstocked value: 1,632.90\n", + "Saturated value: 0.0000\n", + "Final response: 0.5148\n", + "Raw spend: 1631.673365858793\n", + "After adstock: 1632.8955880810151\n", + "After hill transform: 9.531324048470383e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 11,154.76\n", + "Adstocked value: 11,155.10\n", + "Saturated value: 0.1730\n", + "Final response: 24723.3834\n", + "Raw spend: 11154.76391381064\n", + "After adstock: 11155.097247143975\n", + "After hill transform: 0.17300259840987825\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 421.07\n", + "Adstocked value: 421.40\n", + "Saturated value: 0.0000\n", + "Final response: 1.8591\n", + "Raw spend: 421.0659821260733\n", + "After adstock: 421.39931545940664\n", + "After hill transform: 2.767504973006664e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 666.25\n", + "Adstocked value: 666.43\n", + "Saturated value: 0.0006\n", + "Final response: 17.0487\n", + "Raw spend: 666.2506438794948\n", + "After adstock: 666.42711446773\n", + "After hill transform: 0.0006092663559173512\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,631.67\n", + "Adstocked value: 1,632.90\n", + "Saturated value: 0.0000\n", + "Final response: 0.5148\n", + "Raw spend: 1631.673365858793\n", + "After adstock: 1632.8955880810151\n", + "After hill transform: 9.531324048470383e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 11,154.76\n", + "Adstocked value: 11,155.10\n", + "Saturated value: 0.1730\n", + "Final response: 24723.3834\n", + "Raw spend: 11154.76391381064\n", + "After adstock: 11155.097247143975\n", + "After hill transform: 0.17300259840987825\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 421.07\n", + "Adstocked value: 421.40\n", + "Saturated value: 0.0000\n", + "Final response: 1.8591\n", + "Raw spend: 421.0659821260733\n", + "After adstock: 421.39931545940664\n", + "After hill transform: 2.767504973006664e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 666.25\n", + "Adstocked value: 666.43\n", + "Saturated value: 0.0006\n", + "Final response: 17.0487\n", + "Raw spend: 666.2506438794948\n", + "After adstock: 666.42711446773\n", + "After hill transform: 0.0006092663559173512\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,631.67\n", + "Adstocked value: 1,632.90\n", + "Saturated value: 0.0000\n", + "Final response: 0.5148\n", + "Raw spend: 1631.6733658736941\n", + "After adstock: 1632.8955880959163\n", + "After hill transform: 9.531324048731026e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 11,154.76\n", + "Adstocked value: 11,155.10\n", + "Saturated value: 0.1730\n", + "Final response: 24723.3834\n", + "Raw spend: 11154.76391381064\n", + "After adstock: 11155.097247143975\n", + "After hill transform: 0.17300259840987825\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 421.07\n", + "Adstocked value: 421.40\n", + "Saturated value: 0.0000\n", + "Final response: 1.8591\n", + "Raw spend: 421.0659821260733\n", + "After adstock: 421.39931545940664\n", + "After hill transform: 2.767504973006664e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 666.25\n", + "Adstocked value: 666.43\n", + "Saturated value: 0.0006\n", + "Final response: 17.0487\n", + "Raw spend: 666.2506438794948\n", + "After adstock: 666.42711446773\n", + "After hill transform: 0.0006092663559173512\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,631.67\n", + "Adstocked value: 1,632.90\n", + "Saturated value: 0.0000\n", + "Final response: 0.5148\n", + "Raw spend: 1631.673365858793\n", + "After adstock: 1632.8955880810151\n", + "After hill transform: 9.531324048470383e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 11,154.76\n", + "Adstocked value: 11,155.10\n", + "Saturated value: 0.1730\n", + "Final response: 24723.3834\n", + "Raw spend: 11154.763913825542\n", + "After adstock: 11155.097247158876\n", + "After hill transform: 0.17300259840999033\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 421.07\n", + "Adstocked value: 421.40\n", + "Saturated value: 0.0000\n", + "Final response: 1.8591\n", + "Raw spend: 421.0659821260733\n", + "After adstock: 421.39931545940664\n", + "After hill transform: 2.767504973006664e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 666.25\n", + "Adstocked value: 666.43\n", + "Saturated value: 0.0006\n", + "Final response: 17.0487\n", + "Raw spend: 666.2506438794948\n", + "After adstock: 666.42711446773\n", + "After hill transform: 0.0006092663559173512\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,631.67\n", + "Adstocked value: 1,632.90\n", + "Saturated value: 0.0000\n", + "Final response: 0.5148\n", + "Raw spend: 1631.673365858793\n", + "After adstock: 1632.8955880810151\n", + "After hill transform: 9.531324048470383e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 11,154.76\n", + "Adstocked value: 11,155.10\n", + "Saturated value: 0.1730\n", + "Final response: 24723.3834\n", + "Raw spend: 11154.76391381064\n", + "After adstock: 11155.097247143975\n", + "After hill transform: 0.17300259840987825\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 421.07\n", + "Adstocked value: 421.40\n", + "Saturated value: 0.0000\n", + "Final response: 1.8591\n", + "Raw spend: 421.0659821409745\n", + "After adstock: 421.3993154743078\n", + "After hill transform: 2.767504973264285e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 666.25\n", + "Adstocked value: 666.43\n", + "Saturated value: 0.0006\n", + "Final response: 17.0487\n", + "Raw spend: 666.2506438794948\n", + "After adstock: 666.42711446773\n", + "After hill transform: 0.0006092663559173512\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,631.67\n", + "Adstocked value: 1,632.90\n", + "Saturated value: 0.0000\n", + "Final response: 0.5148\n", + "Raw spend: 1631.673365858793\n", + "After adstock: 1632.8955880810151\n", + "After hill transform: 9.531324048470383e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 11,154.76\n", + "Adstocked value: 11,155.10\n", + "Saturated value: 0.1730\n", + "Final response: 24723.3834\n", + "Raw spend: 11154.76391381064\n", + "After adstock: 11155.097247143975\n", + "After hill transform: 0.17300259840987825\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 421.07\n", + "Adstocked value: 421.40\n", + "Saturated value: 0.0000\n", + "Final response: 1.8591\n", + "Raw spend: 421.0659821260733\n", + "After adstock: 421.39931545940664\n", + "After hill transform: 2.767504973006664e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 666.25\n", + "Adstocked value: 666.43\n", + "Saturated value: 0.0006\n", + "Final response: 17.0487\n", + "Raw spend: 666.2506438943959\n", + "After adstock: 666.4271144826312\n", + "After hill transform: 0.000609266355955137\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,631.67\n", + "Adstocked value: 1,632.90\n", + "Saturated value: 0.0000\n", + "Final response: 0.5148\n", + "Raw spend: 1631.673365858793\n", + "After adstock: 1632.8955880810151\n", + "After hill transform: 9.531324048470383e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 11,154.76\n", + "Adstocked value: 11,155.10\n", + "Saturated value: 0.1730\n", + "Final response: 24723.3834\n", + "Raw spend: 11154.76391381064\n", + "After adstock: 11155.097247143975\n", + "After hill transform: 0.17300259840987825\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 421.07\n", + "Adstocked value: 421.40\n", + "Saturated value: 0.0000\n", + "Final response: 1.8591\n", + "Raw spend: 421.0659821260733\n", + "After adstock: 421.39931545940664\n", + "After hill transform: 2.767504973006664e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 666.25\n", + "Adstocked value: 666.43\n", + "Saturated value: 0.0006\n", + "Final response: 17.0487\n", + "Raw spend: 666.2506438794948\n", + "After adstock: 666.42711446773\n", + "After hill transform: 0.0006092663559173512\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,631.67\n", + "Adstocked value: 1,632.90\n", + "Saturated value: 0.0000\n", + "Final response: 0.5148\n", + "Raw spend: 1631.6733658736941\n", + "After adstock: 1632.8955880959163\n", + "After hill transform: 9.531324048731026e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 11,154.76\n", + "Adstocked value: 11,155.10\n", + "Saturated value: 0.1730\n", + "Final response: 24723.3834\n", + "Raw spend: 11154.76391381064\n", + "After adstock: 11155.097247143975\n", + "After hill transform: 0.17300259840987825\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 421.07\n", + "Adstocked value: 421.40\n", + "Saturated value: 0.0000\n", + "Final response: 1.8591\n", + "Raw spend: 421.0659821260733\n", + "After adstock: 421.39931545940664\n", + "After hill transform: 2.767504973006664e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 666.25\n", + "Adstocked value: 666.43\n", + "Saturated value: 0.0006\n", + "Final response: 17.0487\n", + "Raw spend: 666.2506438794948\n", + "After adstock: 666.42711446773\n", + "After hill transform: 0.0006092663559173512\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,631.67\n", + "Adstocked value: 1,632.90\n", + "Saturated value: 0.0000\n", + "Final response: 0.5148\n", + "Raw spend: 1631.673365858793\n", + "After adstock: 1632.8955880810151\n", + "After hill transform: 9.531324048470383e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 11,154.76\n", + "Adstocked value: 11,155.10\n", + "Saturated value: 0.1730\n", + "Final response: 24723.3834\n", + "Raw spend: 11154.763913825542\n", + "After adstock: 11155.097247158876\n", + "After hill transform: 0.17300259840999033\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 421.07\n", + "Adstocked value: 421.40\n", + "Saturated value: 0.0000\n", + "Final response: 1.8591\n", + "Raw spend: 421.0659821260733\n", + "After adstock: 421.39931545940664\n", + "After hill transform: 2.767504973006664e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 666.25\n", + "Adstocked value: 666.43\n", + "Saturated value: 0.0006\n", + "Final response: 17.0487\n", + "Raw spend: 666.2506438794948\n", + "After adstock: 666.42711446773\n", + "After hill transform: 0.0006092663559173512\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,631.67\n", + "Adstocked value: 1,632.90\n", + "Saturated value: 0.0000\n", + "Final response: 0.5148\n", + "Raw spend: 1631.673365858793\n", + "After adstock: 1632.8955880810151\n", + "After hill transform: 9.531324048470383e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 11,154.76\n", + "Adstocked value: 11,155.10\n", + "Saturated value: 0.1730\n", + "Final response: 24723.3834\n", + "Raw spend: 11154.76391381064\n", + "After adstock: 11155.097247143975\n", + "After hill transform: 0.17300259840987825\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 421.07\n", + "Adstocked value: 421.40\n", + "Saturated value: 0.0000\n", + "Final response: 1.8591\n", + "Raw spend: 421.0659821409745\n", + "After adstock: 421.3993154743078\n", + "After hill transform: 2.767504973264285e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 666.25\n", + "Adstocked value: 666.43\n", + "Saturated value: 0.0006\n", + "Final response: 17.0487\n", + "Raw spend: 666.2506438794948\n", + "After adstock: 666.42711446773\n", + "After hill transform: 0.0006092663559173512\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,631.67\n", + "Adstocked value: 1,632.90\n", + "Saturated value: 0.0000\n", + "Final response: 0.5148\n", + "Raw spend: 1631.673365858793\n", + "After adstock: 1632.8955880810151\n", + "After hill transform: 9.531324048470383e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 11,154.76\n", + "Adstocked value: 11,155.10\n", + "Saturated value: 0.1730\n", + "Final response: 24723.3834\n", + "Raw spend: 11154.76391381064\n", + "After adstock: 11155.097247143975\n", + "After hill transform: 0.17300259840987825\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 421.07\n", + "Adstocked value: 421.40\n", + "Saturated value: 0.0000\n", + "Final response: 1.8591\n", + "Raw spend: 421.0659821260733\n", + "After adstock: 421.39931545940664\n", + "After hill transform: 2.767504973006664e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 666.25\n", + "Adstocked value: 666.43\n", + "Saturated value: 0.0006\n", + "Final response: 17.0487\n", + "Raw spend: 666.2506438943959\n", + "After adstock: 666.4271144826312\n", + "After hill transform: 0.000609266355955137\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,639.00\n", + "Adstocked value: 1,640.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.5218\n", + "Raw spend: 1639.0020236315531\n", + "After adstock: 1640.2242458537753\n", + "After hill transform: 9.660087958411602e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 23,636.87\n", + "Adstocked value: 23,637.20\n", + "Saturated value: 0.2453\n", + "Final response: 35048.4507\n", + "Raw spend: 23636.865188785316\n", + "After adstock: 23637.198522118648\n", + "After hill transform: 0.24525255894232184\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 496.33\n", + "Adstocked value: 496.66\n", + "Saturated value: 0.0000\n", + "Final response: 2.8653\n", + "Raw spend: 496.3283366535374\n", + "After adstock: 496.6616699868707\n", + "After hill transform: 4.265394357035824e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 998.68\n", + "Adstocked value: 998.86\n", + "Saturated value: 0.0019\n", + "Final response: 52.3501\n", + "Raw spend: 998.6826474965158\n", + "After adstock: 998.859118084751\n", + "After hill transform: 0.0018708241659315234\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,639.00\n", + "Adstocked value: 1,640.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.5218\n", + "Raw spend: 1639.0020236315531\n", + "After adstock: 1640.2242458537753\n", + "After hill transform: 9.660087958411602e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 23,636.87\n", + "Adstocked value: 23,637.20\n", + "Saturated value: 0.2453\n", + "Final response: 35048.4507\n", + "Raw spend: 23636.865188785316\n", + "After adstock: 23637.198522118648\n", + "After hill transform: 0.24525255894232184\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 496.33\n", + "Adstocked value: 496.66\n", + "Saturated value: 0.0000\n", + "Final response: 2.8653\n", + "Raw spend: 496.3283366535374\n", + "After adstock: 496.6616699868707\n", + "After hill transform: 4.265394357035824e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 998.68\n", + "Adstocked value: 998.86\n", + "Saturated value: 0.0019\n", + "Final response: 52.3501\n", + "Raw spend: 998.6826474965158\n", + "After adstock: 998.859118084751\n", + "After hill transform: 0.0018708241659315234\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,639.00\n", + "Adstocked value: 1,640.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.5218\n", + "Raw spend: 1639.0020236464543\n", + "After adstock: 1640.2242458686765\n", + "After hill transform: 9.660087958674587e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 23,636.87\n", + "Adstocked value: 23,637.20\n", + "Saturated value: 0.2453\n", + "Final response: 35048.4507\n", + "Raw spend: 23636.865188785316\n", + "After adstock: 23637.198522118648\n", + "After hill transform: 0.24525255894232184\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 496.33\n", + "Adstocked value: 496.66\n", + "Saturated value: 0.0000\n", + "Final response: 2.8653\n", + "Raw spend: 496.3283366535374\n", + "After adstock: 496.6616699868707\n", + "After hill transform: 4.265394357035824e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 998.68\n", + "Adstocked value: 998.86\n", + "Saturated value: 0.0019\n", + "Final response: 52.3501\n", + "Raw spend: 998.6826474965158\n", + "After adstock: 998.859118084751\n", + "After hill transform: 0.0018708241659315234\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,639.00\n", + "Adstocked value: 1,640.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.5218\n", + "Raw spend: 1639.0020236315531\n", + "After adstock: 1640.2242458537753\n", + "After hill transform: 9.660087958411602e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 23,636.87\n", + "Adstocked value: 23,637.20\n", + "Saturated value: 0.2453\n", + "Final response: 35048.4507\n", + "Raw spend: 23636.865188800217\n", + "After adstock: 23637.19852213355\n", + "After hill transform: 0.2452525589423903\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 496.33\n", + "Adstocked value: 496.66\n", + "Saturated value: 0.0000\n", + "Final response: 2.8653\n", + "Raw spend: 496.3283366535374\n", + "After adstock: 496.6616699868707\n", + "After hill transform: 4.265394357035824e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 998.68\n", + "Adstocked value: 998.86\n", + "Saturated value: 0.0019\n", + "Final response: 52.3501\n", + "Raw spend: 998.6826474965158\n", + "After adstock: 998.859118084751\n", + "After hill transform: 0.0018708241659315234\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,639.00\n", + "Adstocked value: 1,640.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.5218\n", + "Raw spend: 1639.0020236315531\n", + "After adstock: 1640.2242458537753\n", + "After hill transform: 9.660087958411602e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 23,636.87\n", + "Adstocked value: 23,637.20\n", + "Saturated value: 0.2453\n", + "Final response: 35048.4507\n", + "Raw spend: 23636.865188785316\n", + "After adstock: 23637.198522118648\n", + "After hill transform: 0.24525255894232184\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 496.33\n", + "Adstocked value: 496.66\n", + "Saturated value: 0.0000\n", + "Final response: 2.8653\n", + "Raw spend: 496.32833666843857\n", + "After adstock: 496.6616700017719\n", + "After hill transform: 4.265394357372706e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 998.68\n", + "Adstocked value: 998.86\n", + "Saturated value: 0.0019\n", + "Final response: 52.3501\n", + "Raw spend: 998.6826474965158\n", + "After adstock: 998.859118084751\n", + "After hill transform: 0.0018708241659315234\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,639.00\n", + "Adstocked value: 1,640.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.5218\n", + "Raw spend: 1639.0020236315531\n", + "After adstock: 1640.2242458537753\n", + "After hill transform: 9.660087958411602e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 23,636.87\n", + "Adstocked value: 23,637.20\n", + "Saturated value: 0.2453\n", + "Final response: 35048.4507\n", + "Raw spend: 23636.865188785316\n", + "After adstock: 23637.198522118648\n", + "After hill transform: 0.24525255894232184\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 496.33\n", + "Adstocked value: 496.66\n", + "Saturated value: 0.0000\n", + "Final response: 2.8653\n", + "Raw spend: 496.3283366535374\n", + "After adstock: 496.6616699868707\n", + "After hill transform: 4.265394357035824e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 998.68\n", + "Adstocked value: 998.86\n", + "Saturated value: 0.0019\n", + "Final response: 52.3501\n", + "Raw spend: 998.6826475114169\n", + "After adstock: 998.8591180996522\n", + "After hill transform: 0.001870824166008837\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,639.00\n", + "Adstocked value: 1,640.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.5218\n", + "Raw spend: 1639.0020236315531\n", + "After adstock: 1640.2242458537753\n", + "After hill transform: 9.660087958411602e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 23,636.87\n", + "Adstocked value: 23,637.20\n", + "Saturated value: 0.2453\n", + "Final response: 35048.4507\n", + "Raw spend: 23636.865188785316\n", + "After adstock: 23637.198522118648\n", + "After hill transform: 0.24525255894232184\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 496.33\n", + "Adstocked value: 496.66\n", + "Saturated value: 0.0000\n", + "Final response: 2.8653\n", + "Raw spend: 496.3283366535374\n", + "After adstock: 496.6616699868707\n", + "After hill transform: 4.265394357035824e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 998.68\n", + "Adstocked value: 998.86\n", + "Saturated value: 0.0019\n", + "Final response: 52.3501\n", + "Raw spend: 998.6826474965158\n", + "After adstock: 998.859118084751\n", + "After hill transform: 0.0018708241659315234\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,639.00\n", + "Adstocked value: 1,640.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.5218\n", + "Raw spend: 1639.0020236464543\n", + "After adstock: 1640.2242458686765\n", + "After hill transform: 9.660087958674587e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 23,636.87\n", + "Adstocked value: 23,637.20\n", + "Saturated value: 0.2453\n", + "Final response: 35048.4507\n", + "Raw spend: 23636.865188785316\n", + "After adstock: 23637.198522118648\n", + "After hill transform: 0.24525255894232184\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 496.33\n", + "Adstocked value: 496.66\n", + "Saturated value: 0.0000\n", + "Final response: 2.8653\n", + "Raw spend: 496.3283366535374\n", + "After adstock: 496.6616699868707\n", + "After hill transform: 4.265394357035824e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 998.68\n", + "Adstocked value: 998.86\n", + "Saturated value: 0.0019\n", + "Final response: 52.3501\n", + "Raw spend: 998.6826474965158\n", + "After adstock: 998.859118084751\n", + "After hill transform: 0.0018708241659315234\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,639.00\n", + "Adstocked value: 1,640.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.5218\n", + "Raw spend: 1639.0020236315531\n", + "After adstock: 1640.2242458537753\n", + "After hill transform: 9.660087958411602e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 23,636.87\n", + "Adstocked value: 23,637.20\n", + "Saturated value: 0.2453\n", + "Final response: 35048.4507\n", + "Raw spend: 23636.865188800217\n", + "After adstock: 23637.19852213355\n", + "After hill transform: 0.2452525589423903\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 496.33\n", + "Adstocked value: 496.66\n", + "Saturated value: 0.0000\n", + "Final response: 2.8653\n", + "Raw spend: 496.3283366535374\n", + "After adstock: 496.6616699868707\n", + "After hill transform: 4.265394357035824e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 998.68\n", + "Adstocked value: 998.86\n", + "Saturated value: 0.0019\n", + "Final response: 52.3501\n", + "Raw spend: 998.6826474965158\n", + "After adstock: 998.859118084751\n", + "After hill transform: 0.0018708241659315234\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,639.00\n", + "Adstocked value: 1,640.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.5218\n", + "Raw spend: 1639.0020236315531\n", + "After adstock: 1640.2242458537753\n", + "After hill transform: 9.660087958411602e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 23,636.87\n", + "Adstocked value: 23,637.20\n", + "Saturated value: 0.2453\n", + "Final response: 35048.4507\n", + "Raw spend: 23636.865188785316\n", + "After adstock: 23637.198522118648\n", + "After hill transform: 0.24525255894232184\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 496.33\n", + "Adstocked value: 496.66\n", + "Saturated value: 0.0000\n", + "Final response: 2.8653\n", + "Raw spend: 496.32833666843857\n", + "After adstock: 496.6616700017719\n", + "After hill transform: 4.265394357372706e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 998.68\n", + "Adstocked value: 998.86\n", + "Saturated value: 0.0019\n", + "Final response: 52.3501\n", + "Raw spend: 998.6826474965158\n", + "After adstock: 998.859118084751\n", + "After hill transform: 0.0018708241659315234\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,639.00\n", + "Adstocked value: 1,640.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.5218\n", + "Raw spend: 1639.0020236315531\n", + "After adstock: 1640.2242458537753\n", + "After hill transform: 9.660087958411602e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 23,636.87\n", + "Adstocked value: 23,637.20\n", + "Saturated value: 0.2453\n", + "Final response: 35048.4507\n", + "Raw spend: 23636.865188785316\n", + "After adstock: 23637.198522118648\n", + "After hill transform: 0.24525255894232184\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 496.33\n", + "Adstocked value: 496.66\n", + "Saturated value: 0.0000\n", + "Final response: 2.8653\n", + "Raw spend: 496.3283366535374\n", + "After adstock: 496.6616699868707\n", + "After hill transform: 4.265394357035824e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 998.68\n", + "Adstocked value: 998.86\n", + "Saturated value: 0.0019\n", + "Final response: 52.3501\n", + "Raw spend: 998.6826475114169\n", + "After adstock: 998.8591180996522\n", + "After hill transform: 0.001870824166008837\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,650.64\n", + "Adstocked value: 1,651.86\n", + "Saturated value: 0.0000\n", + "Final response: 0.5329\n", + "Raw spend: 1650.6362562075146\n", + "After adstock: 1651.8584784297368\n", + "After hill transform: 9.866872320261844e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 43,450.51\n", + "Adstocked value: 43,450.84\n", + "Saturated value: 0.3171\n", + "Final response: 45318.7439\n", + "Raw spend: 43450.510754943454\n", + "After adstock: 43450.84408827679\n", + "After hill transform: 0.3171192357048847\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 615.82\n", + "Adstocked value: 616.15\n", + "Saturated value: 0.0001\n", + "Final response: 5.0540\n", + "Raw spend: 615.8181258505368\n", + "After adstock: 616.1514591838702\n", + "After hill transform: 7.523555212273358e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 1,526.64\n", + "Adstocked value: 1,526.81\n", + "Saturated value: 0.0060\n", + "Final response: 169.2560\n", + "Raw spend: 1526.6360717498944\n", + "After adstock: 1526.8125423381298\n", + "After hill transform: 0.006048661104517459\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,650.64\n", + "Adstocked value: 1,651.86\n", + "Saturated value: 0.0000\n", + "Final response: 0.5329\n", + "Raw spend: 1650.6362562075146\n", + "After adstock: 1651.8584784297368\n", + "After hill transform: 9.866872320261844e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 43,450.51\n", + "Adstocked value: 43,450.84\n", + "Saturated value: 0.3171\n", + "Final response: 45318.7439\n", + "Raw spend: 43450.510754943454\n", + "After adstock: 43450.84408827679\n", + "After hill transform: 0.3171192357048847\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 615.82\n", + "Adstocked value: 616.15\n", + "Saturated value: 0.0001\n", + "Final response: 5.0540\n", + "Raw spend: 615.8181258505368\n", + "After adstock: 616.1514591838702\n", + "After hill transform: 7.523555212273358e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 1,526.64\n", + "Adstocked value: 1,526.81\n", + "Saturated value: 0.0060\n", + "Final response: 169.2560\n", + "Raw spend: 1526.6360717498944\n", + "After adstock: 1526.8125423381298\n", + "After hill transform: 0.006048661104517459\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,650.64\n", + "Adstocked value: 1,651.86\n", + "Saturated value: 0.0000\n", + "Final response: 0.5329\n", + "Raw spend: 1650.6362562224158\n", + "After adstock: 1651.858478444638\n", + "After hill transform: 9.866872320528566e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 43,450.51\n", + "Adstocked value: 43,450.84\n", + "Saturated value: 0.3171\n", + "Final response: 45318.7439\n", + "Raw spend: 43450.510754943454\n", + "After adstock: 43450.84408827679\n", + "After hill transform: 0.3171192357048847\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 615.82\n", + "Adstocked value: 616.15\n", + "Saturated value: 0.0001\n", + "Final response: 5.0540\n", + "Raw spend: 615.8181258505368\n", + "After adstock: 616.1514591838702\n", + "After hill transform: 7.523555212273358e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 1,526.64\n", + "Adstocked value: 1,526.81\n", + "Saturated value: 0.0060\n", + "Final response: 169.2560\n", + "Raw spend: 1526.6360717498944\n", + "After adstock: 1526.8125423381298\n", + "After hill transform: 0.006048661104517459\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,650.64\n", + "Adstocked value: 1,651.86\n", + "Saturated value: 0.0000\n", + "Final response: 0.5329\n", + "Raw spend: 1650.6362562075146\n", + "After adstock: 1651.8584784297368\n", + "After hill transform: 9.866872320261844e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 43,450.51\n", + "Adstocked value: 43,450.84\n", + "Saturated value: 0.3171\n", + "Final response: 45318.7439\n", + "Raw spend: 43450.510754958355\n", + "After adstock: 43450.84408829169\n", + "After hill transform: 0.3171192357049283\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 615.82\n", + "Adstocked value: 616.15\n", + "Saturated value: 0.0001\n", + "Final response: 5.0540\n", + "Raw spend: 615.8181258505368\n", + "After adstock: 616.1514591838702\n", + "After hill transform: 7.523555212273358e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 1,526.64\n", + "Adstocked value: 1,526.81\n", + "Saturated value: 0.0060\n", + "Final response: 169.2560\n", + "Raw spend: 1526.6360717498944\n", + "After adstock: 1526.8125423381298\n", + "After hill transform: 0.006048661104517459\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,650.64\n", + "Adstocked value: 1,651.86\n", + "Saturated value: 0.0000\n", + "Final response: 0.5329\n", + "Raw spend: 1650.6362562075146\n", + "After adstock: 1651.8584784297368\n", + "After hill transform: 9.866872320261844e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 43,450.51\n", + "Adstocked value: 43,450.84\n", + "Saturated value: 0.3171\n", + "Final response: 45318.7439\n", + "Raw spend: 43450.510754943454\n", + "After adstock: 43450.84408827679\n", + "After hill transform: 0.3171192357048847\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 615.82\n", + "Adstocked value: 616.15\n", + "Saturated value: 0.0001\n", + "Final response: 5.0540\n", + "Raw spend: 615.818125865438\n", + "After adstock: 616.1514591987714\n", + "After hill transform: 7.523555212752319e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 1,526.64\n", + "Adstocked value: 1,526.81\n", + "Saturated value: 0.0060\n", + "Final response: 169.2560\n", + "Raw spend: 1526.6360717498944\n", + "After adstock: 1526.8125423381298\n", + "After hill transform: 0.006048661104517459\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,650.64\n", + "Adstocked value: 1,651.86\n", + "Saturated value: 0.0000\n", + "Final response: 0.5329\n", + "Raw spend: 1650.6362562075146\n", + "After adstock: 1651.8584784297368\n", + "After hill transform: 9.866872320261844e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 43,450.51\n", + "Adstocked value: 43,450.84\n", + "Saturated value: 0.3171\n", + "Final response: 45318.7439\n", + "Raw spend: 43450.510754943454\n", + "After adstock: 43450.84408827679\n", + "After hill transform: 0.3171192357048847\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 615.82\n", + "Adstocked value: 616.15\n", + "Saturated value: 0.0001\n", + "Final response: 5.0540\n", + "Raw spend: 615.8181258505368\n", + "After adstock: 616.1514591838702\n", + "After hill transform: 7.523555212273358e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 1,526.64\n", + "Adstocked value: 1,526.81\n", + "Saturated value: 0.0060\n", + "Final response: 169.2560\n", + "Raw spend: 1526.6360717647956\n", + "After adstock: 1526.812542353031\n", + "After hill transform: 0.0060486611046803055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,650.64\n", + "Adstocked value: 1,651.86\n", + "Saturated value: 0.0000\n", + "Final response: 0.5329\n", + "Raw spend: 1650.6362562075146\n", + "After adstock: 1651.8584784297368\n", + "After hill transform: 9.866872320261844e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 43,450.51\n", + "Adstocked value: 43,450.84\n", + "Saturated value: 0.3171\n", + "Final response: 45318.7439\n", + "Raw spend: 43450.510754943454\n", + "After adstock: 43450.84408827679\n", + "After hill transform: 0.3171192357048847\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 615.82\n", + "Adstocked value: 616.15\n", + "Saturated value: 0.0001\n", + "Final response: 5.0540\n", + "Raw spend: 615.8181258505368\n", + "After adstock: 616.1514591838702\n", + "After hill transform: 7.523555212273358e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 1,526.64\n", + "Adstocked value: 1,526.81\n", + "Saturated value: 0.0060\n", + "Final response: 169.2560\n", + "Raw spend: 1526.6360717498944\n", + "After adstock: 1526.8125423381298\n", + "After hill transform: 0.006048661104517459\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,650.64\n", + "Adstocked value: 1,651.86\n", + "Saturated value: 0.0000\n", + "Final response: 0.5329\n", + "Raw spend: 1650.6362562224158\n", + "After adstock: 1651.858478444638\n", + "After hill transform: 9.866872320528566e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 43,450.51\n", + "Adstocked value: 43,450.84\n", + "Saturated value: 0.3171\n", + "Final response: 45318.7439\n", + "Raw spend: 43450.510754943454\n", + "After adstock: 43450.84408827679\n", + "After hill transform: 0.3171192357048847\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 615.82\n", + "Adstocked value: 616.15\n", + "Saturated value: 0.0001\n", + "Final response: 5.0540\n", + "Raw spend: 615.8181258505368\n", + "After adstock: 616.1514591838702\n", + "After hill transform: 7.523555212273358e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 1,526.64\n", + "Adstocked value: 1,526.81\n", + "Saturated value: 0.0060\n", + "Final response: 169.2560\n", + "Raw spend: 1526.6360717498944\n", + "After adstock: 1526.8125423381298\n", + "After hill transform: 0.006048661104517459\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,650.64\n", + "Adstocked value: 1,651.86\n", + "Saturated value: 0.0000\n", + "Final response: 0.5329\n", + "Raw spend: 1650.6362562075146\n", + "After adstock: 1651.8584784297368\n", + "After hill transform: 9.866872320261844e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 43,450.51\n", + "Adstocked value: 43,450.84\n", + "Saturated value: 0.3171\n", + "Final response: 45318.7439\n", + "Raw spend: 43450.510754958355\n", + "After adstock: 43450.84408829169\n", + "After hill transform: 0.3171192357049283\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 615.82\n", + "Adstocked value: 616.15\n", + "Saturated value: 0.0001\n", + "Final response: 5.0540\n", + "Raw spend: 615.8181258505368\n", + "After adstock: 616.1514591838702\n", + "After hill transform: 7.523555212273358e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 1,526.64\n", + "Adstocked value: 1,526.81\n", + "Saturated value: 0.0060\n", + "Final response: 169.2560\n", + "Raw spend: 1526.6360717498944\n", + "After adstock: 1526.8125423381298\n", + "After hill transform: 0.006048661104517459\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,650.64\n", + "Adstocked value: 1,651.86\n", + "Saturated value: 0.0000\n", + "Final response: 0.5329\n", + "Raw spend: 1650.6362562075146\n", + "After adstock: 1651.8584784297368\n", + "After hill transform: 9.866872320261844e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 43,450.51\n", + "Adstocked value: 43,450.84\n", + "Saturated value: 0.3171\n", + "Final response: 45318.7439\n", + "Raw spend: 43450.510754943454\n", + "After adstock: 43450.84408827679\n", + "After hill transform: 0.3171192357048847\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 615.82\n", + "Adstocked value: 616.15\n", + "Saturated value: 0.0001\n", + "Final response: 5.0540\n", + "Raw spend: 615.818125865438\n", + "After adstock: 616.1514591987714\n", + "After hill transform: 7.523555212752319e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 1,526.64\n", + "Adstocked value: 1,526.81\n", + "Saturated value: 0.0060\n", + "Final response: 169.2560\n", + "Raw spend: 1526.6360717498944\n", + "After adstock: 1526.8125423381298\n", + "After hill transform: 0.006048661104517459\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,650.64\n", + "Adstocked value: 1,651.86\n", + "Saturated value: 0.0000\n", + "Final response: 0.5329\n", + "Raw spend: 1650.6362562075146\n", + "After adstock: 1651.8584784297368\n", + "After hill transform: 9.866872320261844e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 43,450.51\n", + "Adstocked value: 43,450.84\n", + "Saturated value: 0.3171\n", + "Final response: 45318.7439\n", + "Raw spend: 43450.510754943454\n", + "After adstock: 43450.84408827679\n", + "After hill transform: 0.3171192357048847\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 615.82\n", + "Adstocked value: 616.15\n", + "Saturated value: 0.0001\n", + "Final response: 5.0540\n", + "Raw spend: 615.8181258505368\n", + "After adstock: 616.1514591838702\n", + "After hill transform: 7.523555212273358e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 1,526.64\n", + "Adstocked value: 1,526.81\n", + "Saturated value: 0.0060\n", + "Final response: 169.2560\n", + "Raw spend: 1526.6360717647956\n", + "After adstock: 1526.812542353031\n", + "After hill transform: 0.0060486611046803055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,671.61\n", + "Adstocked value: 1,672.84\n", + "Saturated value: 0.0000\n", + "Final response: 0.5535\n", + "Raw spend: 1671.6136467656902\n", + "After adstock: 1672.8358689879124\n", + "After hill transform: 1.0247134210006348e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 79,180.55\n", + "Adstocked value: 79,180.88\n", + "Saturated value: 0.3977\n", + "Final response: 56833.0738\n", + "Raw spend: 79180.55159570914\n", + "After adstock: 79180.88492904247\n", + "After hill transform: 0.3976910961521129\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 831.32\n", + "Adstocked value: 831.66\n", + "Saturated value: 0.0002\n", + "Final response: 11.1302\n", + "Raw spend: 831.3240755753612\n", + "After adstock: 831.6574089086946\n", + "After hill transform: 0.00016568869246811103\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 2,479.29\n", + "Adstocked value: 2,479.47\n", + "Saturated value: 0.0228\n", + "Final response: 639.0875\n", + "Raw spend: 2479.2903096661867\n", + "After adstock: 2479.466780254422\n", + "After hill transform: 0.022838917611594525\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,671.61\n", + "Adstocked value: 1,672.84\n", + "Saturated value: 0.0000\n", + "Final response: 0.5535\n", + "Raw spend: 1671.6136467656902\n", + "After adstock: 1672.8358689879124\n", + "After hill transform: 1.0247134210006348e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 79,180.55\n", + "Adstocked value: 79,180.88\n", + "Saturated value: 0.3977\n", + "Final response: 56833.0738\n", + "Raw spend: 79180.55159570914\n", + "After adstock: 79180.88492904247\n", + "After hill transform: 0.3976910961521129\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 831.32\n", + "Adstocked value: 831.66\n", + "Saturated value: 0.0002\n", + "Final response: 11.1302\n", + "Raw spend: 831.3240755753612\n", + "After adstock: 831.6574089086946\n", + "After hill transform: 0.00016568869246811103\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 2,479.29\n", + "Adstocked value: 2,479.47\n", + "Saturated value: 0.0228\n", + "Final response: 639.0875\n", + "Raw spend: 2479.2903096661867\n", + "After adstock: 2479.466780254422\n", + "After hill transform: 0.022838917611594525\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,671.61\n", + "Adstocked value: 1,672.84\n", + "Saturated value: 0.0000\n", + "Final response: 0.5535\n", + "Raw spend: 1671.6136467805914\n", + "After adstock: 1672.8358690028135\n", + "After hill transform: 1.0247134210279874e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 79,180.55\n", + "Adstocked value: 79,180.88\n", + "Saturated value: 0.3977\n", + "Final response: 56833.0738\n", + "Raw spend: 79180.55159570914\n", + "After adstock: 79180.88492904247\n", + "After hill transform: 0.3976910961521129\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 831.32\n", + "Adstocked value: 831.66\n", + "Saturated value: 0.0002\n", + "Final response: 11.1302\n", + "Raw spend: 831.3240755753612\n", + "After adstock: 831.6574089086946\n", + "After hill transform: 0.00016568869246811103\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 2,479.29\n", + "Adstocked value: 2,479.47\n", + "Saturated value: 0.0228\n", + "Final response: 639.0875\n", + "Raw spend: 2479.2903096661867\n", + "After adstock: 2479.466780254422\n", + "After hill transform: 0.022838917611594525\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,671.61\n", + "Adstocked value: 1,672.84\n", + "Saturated value: 0.0000\n", + "Final response: 0.5535\n", + "Raw spend: 1671.6136467656902\n", + "After adstock: 1672.8358689879124\n", + "After hill transform: 1.0247134210006348e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 79,180.55\n", + "Adstocked value: 79,180.88\n", + "Saturated value: 0.3977\n", + "Final response: 56833.0738\n", + "Raw spend: 79180.55159572404\n", + "After adstock: 79180.88492905737\n", + "After hill transform: 0.3976910961521393\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 831.32\n", + "Adstocked value: 831.66\n", + "Saturated value: 0.0002\n", + "Final response: 11.1302\n", + "Raw spend: 831.3240755753612\n", + "After adstock: 831.6574089086946\n", + "After hill transform: 0.00016568869246811103\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 2,479.29\n", + "Adstocked value: 2,479.47\n", + "Saturated value: 0.0228\n", + "Final response: 639.0875\n", + "Raw spend: 2479.2903096661867\n", + "After adstock: 2479.466780254422\n", + "After hill transform: 0.022838917611594525\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,671.61\n", + "Adstocked value: 1,672.84\n", + "Saturated value: 0.0000\n", + "Final response: 0.5535\n", + "Raw spend: 1671.6136467656902\n", + "After adstock: 1672.8358689879124\n", + "After hill transform: 1.0247134210006348e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 79,180.55\n", + "Adstocked value: 79,180.88\n", + "Saturated value: 0.3977\n", + "Final response: 56833.0738\n", + "Raw spend: 79180.55159570914\n", + "After adstock: 79180.88492904247\n", + "After hill transform: 0.3976910961521129\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 831.32\n", + "Adstocked value: 831.66\n", + "Saturated value: 0.0002\n", + "Final response: 11.1302\n", + "Raw spend: 831.3240755902624\n", + "After adstock: 831.6574089235958\n", + "After hill transform: 0.00016568869247592503\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 2,479.29\n", + "Adstocked value: 2,479.47\n", + "Saturated value: 0.0228\n", + "Final response: 639.0875\n", + "Raw spend: 2479.2903096661867\n", + "After adstock: 2479.466780254422\n", + "After hill transform: 0.022838917611594525\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,671.61\n", + "Adstocked value: 1,672.84\n", + "Saturated value: 0.0000\n", + "Final response: 0.5535\n", + "Raw spend: 1671.6136467656902\n", + "After adstock: 1672.8358689879124\n", + "After hill transform: 1.0247134210006348e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 79,180.55\n", + "Adstocked value: 79,180.88\n", + "Saturated value: 0.3977\n", + "Final response: 56833.0738\n", + "Raw spend: 79180.55159570914\n", + "After adstock: 79180.88492904247\n", + "After hill transform: 0.3976910961521129\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 831.32\n", + "Adstocked value: 831.66\n", + "Saturated value: 0.0002\n", + "Final response: 11.1302\n", + "Raw spend: 831.3240755753612\n", + "After adstock: 831.6574089086946\n", + "After hill transform: 0.00016568869246811103\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 2,479.29\n", + "Adstocked value: 2,479.47\n", + "Saturated value: 0.0228\n", + "Final response: 639.0875\n", + "Raw spend: 2479.290309681088\n", + "After adstock: 2479.466780269323\n", + "After hill transform: 0.022838917611966766\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,671.61\n", + "Adstocked value: 1,672.84\n", + "Saturated value: 0.0000\n", + "Final response: 0.5535\n", + "Raw spend: 1671.6136467656902\n", + "After adstock: 1672.8358689879124\n", + "After hill transform: 1.0247134210006348e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 79,180.55\n", + "Adstocked value: 79,180.88\n", + "Saturated value: 0.3977\n", + "Final response: 56833.0738\n", + "Raw spend: 79180.55159570914\n", + "After adstock: 79180.88492904247\n", + "After hill transform: 0.3976910961521129\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 831.32\n", + "Adstocked value: 831.66\n", + "Saturated value: 0.0002\n", + "Final response: 11.1302\n", + "Raw spend: 831.3240755753612\n", + "After adstock: 831.6574089086946\n", + "After hill transform: 0.00016568869246811103\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 2,479.29\n", + "Adstocked value: 2,479.47\n", + "Saturated value: 0.0228\n", + "Final response: 639.0875\n", + "Raw spend: 2479.2903096661867\n", + "After adstock: 2479.466780254422\n", + "After hill transform: 0.022838917611594525\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,671.61\n", + "Adstocked value: 1,672.84\n", + "Saturated value: 0.0000\n", + "Final response: 0.5535\n", + "Raw spend: 1671.6136467805914\n", + "After adstock: 1672.8358690028135\n", + "After hill transform: 1.0247134210279874e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 79,180.55\n", + "Adstocked value: 79,180.88\n", + "Saturated value: 0.3977\n", + "Final response: 56833.0738\n", + "Raw spend: 79180.55159570914\n", + "After adstock: 79180.88492904247\n", + "After hill transform: 0.3976910961521129\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 831.32\n", + "Adstocked value: 831.66\n", + "Saturated value: 0.0002\n", + "Final response: 11.1302\n", + "Raw spend: 831.3240755753612\n", + "After adstock: 831.6574089086946\n", + "After hill transform: 0.00016568869246811103\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 2,479.29\n", + "Adstocked value: 2,479.47\n", + "Saturated value: 0.0228\n", + "Final response: 639.0875\n", + "Raw spend: 2479.2903096661867\n", + "After adstock: 2479.466780254422\n", + "After hill transform: 0.022838917611594525\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,671.61\n", + "Adstocked value: 1,672.84\n", + "Saturated value: 0.0000\n", + "Final response: 0.5535\n", + "Raw spend: 1671.6136467656902\n", + "After adstock: 1672.8358689879124\n", + "After hill transform: 1.0247134210006348e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 79,180.55\n", + "Adstocked value: 79,180.88\n", + "Saturated value: 0.3977\n", + "Final response: 56833.0738\n", + "Raw spend: 79180.55159572404\n", + "After adstock: 79180.88492905737\n", + "After hill transform: 0.3976910961521393\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 831.32\n", + "Adstocked value: 831.66\n", + "Saturated value: 0.0002\n", + "Final response: 11.1302\n", + "Raw spend: 831.3240755753612\n", + "After adstock: 831.6574089086946\n", + "After hill transform: 0.00016568869246811103\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 2,479.29\n", + "Adstocked value: 2,479.47\n", + "Saturated value: 0.0228\n", + "Final response: 639.0875\n", + "Raw spend: 2479.2903096661867\n", + "After adstock: 2479.466780254422\n", + "After hill transform: 0.022838917611594525\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,671.61\n", + "Adstocked value: 1,672.84\n", + "Saturated value: 0.0000\n", + "Final response: 0.5535\n", + "Raw spend: 1671.6136467656902\n", + "After adstock: 1672.8358689879124\n", + "After hill transform: 1.0247134210006348e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 79,180.55\n", + "Adstocked value: 79,180.88\n", + "Saturated value: 0.3977\n", + "Final response: 56833.0738\n", + "Raw spend: 79180.55159570914\n", + "After adstock: 79180.88492904247\n", + "After hill transform: 0.3976910961521129\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 831.32\n", + "Adstocked value: 831.66\n", + "Saturated value: 0.0002\n", + "Final response: 11.1302\n", + "Raw spend: 831.3240755902624\n", + "After adstock: 831.6574089235958\n", + "After hill transform: 0.00016568869247592503\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 2,479.29\n", + "Adstocked value: 2,479.47\n", + "Saturated value: 0.0228\n", + "Final response: 639.0875\n", + "Raw spend: 2479.2903096661867\n", + "After adstock: 2479.466780254422\n", + "After hill transform: 0.022838917611594525\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,671.61\n", + "Adstocked value: 1,672.84\n", + "Saturated value: 0.0000\n", + "Final response: 0.5535\n", + "Raw spend: 1671.6136467656902\n", + "After adstock: 1672.8358689879124\n", + "After hill transform: 1.0247134210006348e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 79,180.55\n", + "Adstocked value: 79,180.88\n", + "Saturated value: 0.3977\n", + "Final response: 56833.0738\n", + "Raw spend: 79180.55159570914\n", + "After adstock: 79180.88492904247\n", + "After hill transform: 0.3976910961521129\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 831.32\n", + "Adstocked value: 831.66\n", + "Saturated value: 0.0002\n", + "Final response: 11.1302\n", + "Raw spend: 831.3240755753612\n", + "After adstock: 831.6574089086946\n", + "After hill transform: 0.00016568869246811103\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 2,479.29\n", + "Adstocked value: 2,479.47\n", + "Saturated value: 0.0228\n", + "Final response: 639.0875\n", + "Raw spend: 2479.290309681088\n", + "After adstock: 2479.466780269323\n", + "After hill transform: 0.022838917611966766\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,686.64\n", + "Adstocked value: 1,687.86\n", + "Saturated value: 0.0000\n", + "Final response: 0.5685\n", + "Raw spend: 1686.638899777985\n", + "After adstock: 1687.8611220002072\n", + "After hill transform: 1.052541913277062e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 105,207.19\n", + "Adstocked value: 105,207.53\n", + "Saturated value: 0.4382\n", + "Final response: 62623.9441\n", + "Raw spend: 105207.1938842966\n", + "After adstock: 105207.52721762993\n", + "After hill transform: 0.438212880522932\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 988.11\n", + "Adstocked value: 988.44\n", + "Saturated value: 0.0003\n", + "Final response: 17.5355\n", + "Raw spend: 988.1062091128058\n", + "After adstock: 988.4395424461392\n", + "After hill transform: 0.00026104066751051863\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,174.23\n", + "Adstocked value: 3,174.40\n", + "Saturated value: 0.0443\n", + "Final response: 1240.8066\n", + "Raw spend: 3174.228474717942\n", + "After adstock: 3174.404945306177\n", + "After hill transform: 0.04434240653673671\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,686.64\n", + "Adstocked value: 1,687.86\n", + "Saturated value: 0.0000\n", + "Final response: 0.5685\n", + "Raw spend: 1686.638899777985\n", + "After adstock: 1687.8611220002072\n", + "After hill transform: 1.052541913277062e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 105,207.19\n", + "Adstocked value: 105,207.53\n", + "Saturated value: 0.4382\n", + "Final response: 62623.9441\n", + "Raw spend: 105207.1938842966\n", + "After adstock: 105207.52721762993\n", + "After hill transform: 0.438212880522932\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 988.11\n", + "Adstocked value: 988.44\n", + "Saturated value: 0.0003\n", + "Final response: 17.5355\n", + "Raw spend: 988.1062091128058\n", + "After adstock: 988.4395424461392\n", + "After hill transform: 0.00026104066751051863\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,174.23\n", + "Adstocked value: 3,174.40\n", + "Saturated value: 0.0443\n", + "Final response: 1240.8066\n", + "Raw spend: 3174.228474717942\n", + "After adstock: 3174.404945306177\n", + "After hill transform: 0.04434240653673671\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,686.64\n", + "Adstocked value: 1,687.86\n", + "Saturated value: 0.0000\n", + "Final response: 0.5685\n", + "Raw spend: 1686.6388997928861\n", + "After adstock: 1687.8611220151083\n", + "After hill transform: 1.052541913304907e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 105,207.19\n", + "Adstocked value: 105,207.53\n", + "Saturated value: 0.4382\n", + "Final response: 62623.9441\n", + "Raw spend: 105207.1938842966\n", + "After adstock: 105207.52721762993\n", + "After hill transform: 0.438212880522932\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 988.11\n", + "Adstocked value: 988.44\n", + "Saturated value: 0.0003\n", + "Final response: 17.5355\n", + "Raw spend: 988.1062091128058\n", + "After adstock: 988.4395424461392\n", + "After hill transform: 0.00026104066751051863\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,174.23\n", + "Adstocked value: 3,174.40\n", + "Saturated value: 0.0443\n", + "Final response: 1240.8066\n", + "Raw spend: 3174.228474717942\n", + "After adstock: 3174.404945306177\n", + "After hill transform: 0.04434240653673671\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,686.64\n", + "Adstocked value: 1,687.86\n", + "Saturated value: 0.0000\n", + "Final response: 0.5685\n", + "Raw spend: 1686.638899777985\n", + "After adstock: 1687.8611220002072\n", + "After hill transform: 1.052541913277062e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 105,207.19\n", + "Adstocked value: 105,207.53\n", + "Saturated value: 0.4382\n", + "Final response: 62623.9441\n", + "Raw spend: 105207.1938843115\n", + "After adstock: 105207.52721764483\n", + "After hill transform: 0.43821288052295243\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 988.11\n", + "Adstocked value: 988.44\n", + "Saturated value: 0.0003\n", + "Final response: 17.5355\n", + "Raw spend: 988.1062091128058\n", + "After adstock: 988.4395424461392\n", + "After hill transform: 0.00026104066751051863\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,174.23\n", + "Adstocked value: 3,174.40\n", + "Saturated value: 0.0443\n", + "Final response: 1240.8066\n", + "Raw spend: 3174.228474717942\n", + "After adstock: 3174.404945306177\n", + "After hill transform: 0.04434240653673671\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,686.64\n", + "Adstocked value: 1,687.86\n", + "Saturated value: 0.0000\n", + "Final response: 0.5685\n", + "Raw spend: 1686.638899777985\n", + "After adstock: 1687.8611220002072\n", + "After hill transform: 1.052541913277062e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 105,207.19\n", + "Adstocked value: 105,207.53\n", + "Saturated value: 0.4382\n", + "Final response: 62623.9441\n", + "Raw spend: 105207.1938842966\n", + "After adstock: 105207.52721762993\n", + "After hill transform: 0.438212880522932\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 988.11\n", + "Adstocked value: 988.44\n", + "Saturated value: 0.0003\n", + "Final response: 17.5355\n", + "Raw spend: 988.106209127707\n", + "After adstock: 988.4395424610403\n", + "After hill transform: 0.0002610406675208759\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,174.23\n", + "Adstocked value: 3,174.40\n", + "Saturated value: 0.0443\n", + "Final response: 1240.8066\n", + "Raw spend: 3174.228474717942\n", + "After adstock: 3174.404945306177\n", + "After hill transform: 0.04434240653673671\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,686.64\n", + "Adstocked value: 1,687.86\n", + "Saturated value: 0.0000\n", + "Final response: 0.5685\n", + "Raw spend: 1686.638899777985\n", + "After adstock: 1687.8611220002072\n", + "After hill transform: 1.052541913277062e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 105,207.19\n", + "Adstocked value: 105,207.53\n", + "Saturated value: 0.4382\n", + "Final response: 62623.9441\n", + "Raw spend: 105207.1938842966\n", + "After adstock: 105207.52721762993\n", + "After hill transform: 0.438212880522932\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 988.11\n", + "Adstocked value: 988.44\n", + "Saturated value: 0.0003\n", + "Final response: 17.5355\n", + "Raw spend: 988.1062091128058\n", + "After adstock: 988.4395424461392\n", + "After hill transform: 0.00026104066751051863\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,174.23\n", + "Adstocked value: 3,174.40\n", + "Saturated value: 0.0443\n", + "Final response: 1240.8066\n", + "Raw spend: 3174.228474732843\n", + "After adstock: 3174.4049453210782\n", + "After hill transform: 0.04434240653728879\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,686.64\n", + "Adstocked value: 1,687.86\n", + "Saturated value: 0.0000\n", + "Final response: 0.5685\n", + "Raw spend: 1686.638899777985\n", + "After adstock: 1687.8611220002072\n", + "After hill transform: 1.052541913277062e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 105,207.19\n", + "Adstocked value: 105,207.53\n", + "Saturated value: 0.4382\n", + "Final response: 62623.9441\n", + "Raw spend: 105207.1938842966\n", + "After adstock: 105207.52721762993\n", + "After hill transform: 0.438212880522932\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 988.11\n", + "Adstocked value: 988.44\n", + "Saturated value: 0.0003\n", + "Final response: 17.5355\n", + "Raw spend: 988.1062091128058\n", + "After adstock: 988.4395424461392\n", + "After hill transform: 0.00026104066751051863\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,174.23\n", + "Adstocked value: 3,174.40\n", + "Saturated value: 0.0443\n", + "Final response: 1240.8066\n", + "Raw spend: 3174.228474717942\n", + "After adstock: 3174.404945306177\n", + "After hill transform: 0.04434240653673671\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,686.64\n", + "Adstocked value: 1,687.86\n", + "Saturated value: 0.0000\n", + "Final response: 0.5685\n", + "Raw spend: 1686.6388997928861\n", + "After adstock: 1687.8611220151083\n", + "After hill transform: 1.052541913304907e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 105,207.19\n", + "Adstocked value: 105,207.53\n", + "Saturated value: 0.4382\n", + "Final response: 62623.9441\n", + "Raw spend: 105207.1938842966\n", + "After adstock: 105207.52721762993\n", + "After hill transform: 0.438212880522932\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 988.11\n", + "Adstocked value: 988.44\n", + "Saturated value: 0.0003\n", + "Final response: 17.5355\n", + "Raw spend: 988.1062091128058\n", + "After adstock: 988.4395424461392\n", + "After hill transform: 0.00026104066751051863\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,174.23\n", + "Adstocked value: 3,174.40\n", + "Saturated value: 0.0443\n", + "Final response: 1240.8066\n", + "Raw spend: 3174.228474717942\n", + "After adstock: 3174.404945306177\n", + "After hill transform: 0.04434240653673671\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,686.64\n", + "Adstocked value: 1,687.86\n", + "Saturated value: 0.0000\n", + "Final response: 0.5685\n", + "Raw spend: 1686.638899777985\n", + "After adstock: 1687.8611220002072\n", + "After hill transform: 1.052541913277062e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 105,207.19\n", + "Adstocked value: 105,207.53\n", + "Saturated value: 0.4382\n", + "Final response: 62623.9441\n", + "Raw spend: 105207.1938843115\n", + "After adstock: 105207.52721764483\n", + "After hill transform: 0.43821288052295243\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 988.11\n", + "Adstocked value: 988.44\n", + "Saturated value: 0.0003\n", + "Final response: 17.5355\n", + "Raw spend: 988.1062091128058\n", + "After adstock: 988.4395424461392\n", + "After hill transform: 0.00026104066751051863\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,174.23\n", + "Adstocked value: 3,174.40\n", + "Saturated value: 0.0443\n", + "Final response: 1240.8066\n", + "Raw spend: 3174.228474717942\n", + "After adstock: 3174.404945306177\n", + "After hill transform: 0.04434240653673671\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,686.64\n", + "Adstocked value: 1,687.86\n", + "Saturated value: 0.0000\n", + "Final response: 0.5685\n", + "Raw spend: 1686.638899777985\n", + "After adstock: 1687.8611220002072\n", + "After hill transform: 1.052541913277062e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 105,207.19\n", + "Adstocked value: 105,207.53\n", + "Saturated value: 0.4382\n", + "Final response: 62623.9441\n", + "Raw spend: 105207.1938842966\n", + "After adstock: 105207.52721762993\n", + "After hill transform: 0.438212880522932\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 988.11\n", + "Adstocked value: 988.44\n", + "Saturated value: 0.0003\n", + "Final response: 17.5355\n", + "Raw spend: 988.106209127707\n", + "After adstock: 988.4395424610403\n", + "After hill transform: 0.0002610406675208759\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,174.23\n", + "Adstocked value: 3,174.40\n", + "Saturated value: 0.0443\n", + "Final response: 1240.8066\n", + "Raw spend: 3174.228474717942\n", + "After adstock: 3174.404945306177\n", + "After hill transform: 0.04434240653673671\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,686.64\n", + "Adstocked value: 1,687.86\n", + "Saturated value: 0.0000\n", + "Final response: 0.5685\n", + "Raw spend: 1686.638899777985\n", + "After adstock: 1687.8611220002072\n", + "After hill transform: 1.052541913277062e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 105,207.19\n", + "Adstocked value: 105,207.53\n", + "Saturated value: 0.4382\n", + "Final response: 62623.9441\n", + "Raw spend: 105207.1938842966\n", + "After adstock: 105207.52721762993\n", + "After hill transform: 0.438212880522932\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 988.11\n", + "Adstocked value: 988.44\n", + "Saturated value: 0.0003\n", + "Final response: 17.5355\n", + "Raw spend: 988.1062091128058\n", + "After adstock: 988.4395424461392\n", + "After hill transform: 0.00026104066751051863\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,174.23\n", + "Adstocked value: 3,174.40\n", + "Saturated value: 0.0443\n", + "Final response: 1240.8066\n", + "Raw spend: 3174.228474732843\n", + "After adstock: 3174.4049453210782\n", + "After hill transform: 0.04434240653728879\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,690.66\n", + "Adstocked value: 1,691.88\n", + "Saturated value: 0.0000\n", + "Final response: 0.5726\n", + "Raw spend: 1690.6610143405187\n", + "After adstock: 1691.8832365627409\n", + "After hill transform: 1.0600758212254777e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 112,697.42\n", + "Adstocked value: 112,697.75\n", + "Saturated value: 0.4482\n", + "Final response: 64046.3255\n", + "Raw spend: 112697.41906134308\n", + "After adstock: 112697.75239467641\n", + "After hill transform: 0.44816603608604305\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,033.00\n", + "Adstocked value: 1,033.33\n", + "Saturated value: 0.0003\n", + "Final response: 19.7099\n", + "Raw spend: 1032.9975534088833\n", + "After adstock: 1033.3308867422165\n", + "After hill transform: 0.000293409593275316\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,375.60\n", + "Adstocked value: 3,375.78\n", + "Saturated value: 0.0522\n", + "Final response: 1459.7146\n", + "Raw spend: 3375.5999483538503\n", + "After adstock: 3375.7764189420855\n", + "After hill transform: 0.05216547221650325\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,690.66\n", + "Adstocked value: 1,691.88\n", + "Saturated value: 0.0000\n", + "Final response: 0.5726\n", + "Raw spend: 1690.6610143405187\n", + "After adstock: 1691.8832365627409\n", + "After hill transform: 1.0600758212254777e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 112,697.42\n", + "Adstocked value: 112,697.75\n", + "Saturated value: 0.4482\n", + "Final response: 64046.3255\n", + "Raw spend: 112697.41906134308\n", + "After adstock: 112697.75239467641\n", + "After hill transform: 0.44816603608604305\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,033.00\n", + "Adstocked value: 1,033.33\n", + "Saturated value: 0.0003\n", + "Final response: 19.7099\n", + "Raw spend: 1032.9975534088833\n", + "After adstock: 1033.3308867422165\n", + "After hill transform: 0.000293409593275316\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,375.60\n", + "Adstocked value: 3,375.78\n", + "Saturated value: 0.0522\n", + "Final response: 1459.7146\n", + "Raw spend: 3375.5999483538503\n", + "After adstock: 3375.7764189420855\n", + "After hill transform: 0.05216547221650325\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,690.66\n", + "Adstocked value: 1,691.88\n", + "Saturated value: 0.0000\n", + "Final response: 0.5726\n", + "Raw spend: 1690.6610143554199\n", + "After adstock: 1691.883236577642\n", + "After hill transform: 1.0600758212534556e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 112,697.42\n", + "Adstocked value: 112,697.75\n", + "Saturated value: 0.4482\n", + "Final response: 64046.3255\n", + "Raw spend: 112697.41906134308\n", + "After adstock: 112697.75239467641\n", + "After hill transform: 0.44816603608604305\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,033.00\n", + "Adstocked value: 1,033.33\n", + "Saturated value: 0.0003\n", + "Final response: 19.7099\n", + "Raw spend: 1032.9975534088833\n", + "After adstock: 1033.3308867422165\n", + "After hill transform: 0.000293409593275316\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,375.60\n", + "Adstocked value: 3,375.78\n", + "Saturated value: 0.0522\n", + "Final response: 1459.7146\n", + "Raw spend: 3375.5999483538503\n", + "After adstock: 3375.7764189420855\n", + "After hill transform: 0.05216547221650325\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,690.66\n", + "Adstocked value: 1,691.88\n", + "Saturated value: 0.0000\n", + "Final response: 0.5726\n", + "Raw spend: 1690.6610143405187\n", + "After adstock: 1691.8832365627409\n", + "After hill transform: 1.0600758212254777e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 112,697.42\n", + "Adstocked value: 112,697.75\n", + "Saturated value: 0.4482\n", + "Final response: 64046.3255\n", + "Raw spend: 112697.41906135798\n", + "After adstock: 112697.75239469131\n", + "After hill transform: 0.44816603608606226\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,033.00\n", + "Adstocked value: 1,033.33\n", + "Saturated value: 0.0003\n", + "Final response: 19.7099\n", + "Raw spend: 1032.9975534088833\n", + "After adstock: 1033.3308867422165\n", + "After hill transform: 0.000293409593275316\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,375.60\n", + "Adstocked value: 3,375.78\n", + "Saturated value: 0.0522\n", + "Final response: 1459.7146\n", + "Raw spend: 3375.5999483538503\n", + "After adstock: 3375.7764189420855\n", + "After hill transform: 0.05216547221650325\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,690.66\n", + "Adstocked value: 1,691.88\n", + "Saturated value: 0.0000\n", + "Final response: 0.5726\n", + "Raw spend: 1690.6610143405187\n", + "After adstock: 1691.8832365627409\n", + "After hill transform: 1.0600758212254777e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 112,697.42\n", + "Adstocked value: 112,697.75\n", + "Saturated value: 0.4482\n", + "Final response: 64046.3255\n", + "Raw spend: 112697.41906134308\n", + "After adstock: 112697.75239467641\n", + "After hill transform: 0.44816603608604305\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,033.00\n", + "Adstocked value: 1,033.33\n", + "Saturated value: 0.0003\n", + "Final response: 19.7099\n", + "Raw spend: 1032.9975534237844\n", + "After adstock: 1033.3308867571177\n", + "After hill transform: 0.00029340959328645133\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,375.60\n", + "Adstocked value: 3,375.78\n", + "Saturated value: 0.0522\n", + "Final response: 1459.7146\n", + "Raw spend: 3375.5999483538503\n", + "After adstock: 3375.7764189420855\n", + "After hill transform: 0.05216547221650325\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,690.66\n", + "Adstocked value: 1,691.88\n", + "Saturated value: 0.0000\n", + "Final response: 0.5726\n", + "Raw spend: 1690.6610143405187\n", + "After adstock: 1691.8832365627409\n", + "After hill transform: 1.0600758212254777e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 112,697.42\n", + "Adstocked value: 112,697.75\n", + "Saturated value: 0.4482\n", + "Final response: 64046.3255\n", + "Raw spend: 112697.41906134308\n", + "After adstock: 112697.75239467641\n", + "After hill transform: 0.44816603608604305\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,033.00\n", + "Adstocked value: 1,033.33\n", + "Saturated value: 0.0003\n", + "Final response: 19.7099\n", + "Raw spend: 1032.9975534088833\n", + "After adstock: 1033.3308867422165\n", + "After hill transform: 0.000293409593275316\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,375.60\n", + "Adstocked value: 3,375.78\n", + "Saturated value: 0.0522\n", + "Final response: 1459.7146\n", + "Raw spend: 3375.5999483687515\n", + "After adstock: 3375.7764189569866\n", + "After hill transform: 0.05216547221710898\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,690.66\n", + "Adstocked value: 1,691.88\n", + "Saturated value: 0.0000\n", + "Final response: 0.5726\n", + "Raw spend: 1690.6610143405187\n", + "After adstock: 1691.8832365627409\n", + "After hill transform: 1.0600758212254777e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 112,697.42\n", + "Adstocked value: 112,697.75\n", + "Saturated value: 0.4482\n", + "Final response: 64046.3255\n", + "Raw spend: 112697.41906134308\n", + "After adstock: 112697.75239467641\n", + "After hill transform: 0.44816603608604305\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,033.00\n", + "Adstocked value: 1,033.33\n", + "Saturated value: 0.0003\n", + "Final response: 19.7099\n", + "Raw spend: 1032.9975534088833\n", + "After adstock: 1033.3308867422165\n", + "After hill transform: 0.000293409593275316\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,375.60\n", + "Adstocked value: 3,375.78\n", + "Saturated value: 0.0522\n", + "Final response: 1459.7146\n", + "Raw spend: 3375.5999483538503\n", + "After adstock: 3375.7764189420855\n", + "After hill transform: 0.05216547221650325\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,690.66\n", + "Adstocked value: 1,691.88\n", + "Saturated value: 0.0000\n", + "Final response: 0.5726\n", + "Raw spend: 1690.6610143554199\n", + "After adstock: 1691.883236577642\n", + "After hill transform: 1.0600758212534556e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 112,697.42\n", + "Adstocked value: 112,697.75\n", + "Saturated value: 0.4482\n", + "Final response: 64046.3255\n", + "Raw spend: 112697.41906134308\n", + "After adstock: 112697.75239467641\n", + "After hill transform: 0.44816603608604305\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,033.00\n", + "Adstocked value: 1,033.33\n", + "Saturated value: 0.0003\n", + "Final response: 19.7099\n", + "Raw spend: 1032.9975534088833\n", + "After adstock: 1033.3308867422165\n", + "After hill transform: 0.000293409593275316\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,375.60\n", + "Adstocked value: 3,375.78\n", + "Saturated value: 0.0522\n", + "Final response: 1459.7146\n", + "Raw spend: 3375.5999483538503\n", + "After adstock: 3375.7764189420855\n", + "After hill transform: 0.05216547221650325\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,690.66\n", + "Adstocked value: 1,691.88\n", + "Saturated value: 0.0000\n", + "Final response: 0.5726\n", + "Raw spend: 1690.6610143405187\n", + "After adstock: 1691.8832365627409\n", + "After hill transform: 1.0600758212254777e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 112,697.42\n", + "Adstocked value: 112,697.75\n", + "Saturated value: 0.4482\n", + "Final response: 64046.3255\n", + "Raw spend: 112697.41906135798\n", + "After adstock: 112697.75239469131\n", + "After hill transform: 0.44816603608606226\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,033.00\n", + "Adstocked value: 1,033.33\n", + "Saturated value: 0.0003\n", + "Final response: 19.7099\n", + "Raw spend: 1032.9975534088833\n", + "After adstock: 1033.3308867422165\n", + "After hill transform: 0.000293409593275316\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,375.60\n", + "Adstocked value: 3,375.78\n", + "Saturated value: 0.0522\n", + "Final response: 1459.7146\n", + "Raw spend: 3375.5999483538503\n", + "After adstock: 3375.7764189420855\n", + "After hill transform: 0.05216547221650325\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,690.66\n", + "Adstocked value: 1,691.88\n", + "Saturated value: 0.0000\n", + "Final response: 0.5726\n", + "Raw spend: 1690.6610143405187\n", + "After adstock: 1691.8832365627409\n", + "After hill transform: 1.0600758212254777e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 112,697.42\n", + "Adstocked value: 112,697.75\n", + "Saturated value: 0.4482\n", + "Final response: 64046.3255\n", + "Raw spend: 112697.41906134308\n", + "After adstock: 112697.75239467641\n", + "After hill transform: 0.44816603608604305\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,033.00\n", + "Adstocked value: 1,033.33\n", + "Saturated value: 0.0003\n", + "Final response: 19.7099\n", + "Raw spend: 1032.9975534237844\n", + "After adstock: 1033.3308867571177\n", + "After hill transform: 0.00029340959328645133\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,375.60\n", + "Adstocked value: 3,375.78\n", + "Saturated value: 0.0522\n", + "Final response: 1459.7146\n", + "Raw spend: 3375.5999483538503\n", + "After adstock: 3375.7764189420855\n", + "After hill transform: 0.05216547221650325\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,690.66\n", + "Adstocked value: 1,691.88\n", + "Saturated value: 0.0000\n", + "Final response: 0.5726\n", + "Raw spend: 1690.6610143405187\n", + "After adstock: 1691.8832365627409\n", + "After hill transform: 1.0600758212254777e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 112,697.42\n", + "Adstocked value: 112,697.75\n", + "Saturated value: 0.4482\n", + "Final response: 64046.3255\n", + "Raw spend: 112697.41906134308\n", + "After adstock: 112697.75239467641\n", + "After hill transform: 0.44816603608604305\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,033.00\n", + "Adstocked value: 1,033.33\n", + "Saturated value: 0.0003\n", + "Final response: 19.7099\n", + "Raw spend: 1032.9975534088833\n", + "After adstock: 1033.3308867422165\n", + "After hill transform: 0.000293409593275316\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,375.60\n", + "Adstocked value: 3,375.78\n", + "Saturated value: 0.0522\n", + "Final response: 1459.7146\n", + "Raw spend: 3375.5999483687515\n", + "After adstock: 3375.7764189569866\n", + "After hill transform: 0.05216547221710898\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,690.60\n", + "Adstocked value: 1,691.82\n", + "Saturated value: 0.0000\n", + "Final response: 0.5725\n", + "Raw spend: 1690.597836026683\n", + "After adstock: 1691.820058248905\n", + "After hill transform: 1.0599572037107448e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 113,135.87\n", + "Adstocked value: 113,136.21\n", + "Saturated value: 0.4487\n", + "Final response: 64126.8209\n", + "Raw spend: 113135.87381336471\n", + "After adstock: 113136.20714669804\n", + "After hill transform: 0.4487293046053421\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,035.40\n", + "Adstocked value: 1,035.73\n", + "Saturated value: 0.0003\n", + "Final response: 19.8308\n", + "Raw spend: 1035.3995897596378\n", + "After adstock: 1035.732923092971\n", + "After hill transform: 0.0002952079998322511\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,388.77\n", + "Adstocked value: 3,388.94\n", + "Saturated value: 0.0527\n", + "Final response: 1474.7344\n", + "Raw spend: 3388.766144879198\n", + "After adstock: 3388.942615467433\n", + "After hill transform: 0.052702230220123096\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,690.60\n", + "Adstocked value: 1,691.82\n", + "Saturated value: 0.0000\n", + "Final response: 0.5725\n", + "Raw spend: 1690.597836026683\n", + "After adstock: 1691.820058248905\n", + "After hill transform: 1.0599572037107448e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 113,135.87\n", + "Adstocked value: 113,136.21\n", + "Saturated value: 0.4487\n", + "Final response: 64126.8209\n", + "Raw spend: 113135.87381336471\n", + "After adstock: 113136.20714669804\n", + "After hill transform: 0.4487293046053421\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,035.40\n", + "Adstocked value: 1,035.73\n", + "Saturated value: 0.0003\n", + "Final response: 19.8308\n", + "Raw spend: 1035.3995897596378\n", + "After adstock: 1035.732923092971\n", + "After hill transform: 0.0002952079998322511\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,388.77\n", + "Adstocked value: 3,388.94\n", + "Saturated value: 0.0527\n", + "Final response: 1474.7344\n", + "Raw spend: 3388.766144879198\n", + "After adstock: 3388.942615467433\n", + "After hill transform: 0.052702230220123096\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,690.60\n", + "Adstocked value: 1,691.82\n", + "Saturated value: 0.0000\n", + "Final response: 0.5725\n", + "Raw spend: 1690.597836041584\n", + "After adstock: 1691.8200582638062\n", + "After hill transform: 1.0599572037387206e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 113,135.87\n", + "Adstocked value: 113,136.21\n", + "Saturated value: 0.4487\n", + "Final response: 64126.8209\n", + "Raw spend: 113135.87381336471\n", + "After adstock: 113136.20714669804\n", + "After hill transform: 0.4487293046053421\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,035.40\n", + "Adstocked value: 1,035.73\n", + "Saturated value: 0.0003\n", + "Final response: 19.8308\n", + "Raw spend: 1035.3995897596378\n", + "After adstock: 1035.732923092971\n", + "After hill transform: 0.0002952079998322511\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,388.77\n", + "Adstocked value: 3,388.94\n", + "Saturated value: 0.0527\n", + "Final response: 1474.7344\n", + "Raw spend: 3388.766144879198\n", + "After adstock: 3388.942615467433\n", + "After hill transform: 0.052702230220123096\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,690.60\n", + "Adstocked value: 1,691.82\n", + "Saturated value: 0.0000\n", + "Final response: 0.5725\n", + "Raw spend: 1690.597836026683\n", + "After adstock: 1691.820058248905\n", + "After hill transform: 1.0599572037107448e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 113,135.87\n", + "Adstocked value: 113,136.21\n", + "Saturated value: 0.4487\n", + "Final response: 64126.8209\n", + "Raw spend: 113135.87381337961\n", + "After adstock: 113136.20714671294\n", + "After hill transform: 0.44872930460536126\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,035.40\n", + "Adstocked value: 1,035.73\n", + "Saturated value: 0.0003\n", + "Final response: 19.8308\n", + "Raw spend: 1035.3995897596378\n", + "After adstock: 1035.732923092971\n", + "After hill transform: 0.0002952079998322511\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,388.77\n", + "Adstocked value: 3,388.94\n", + "Saturated value: 0.0527\n", + "Final response: 1474.7344\n", + "Raw spend: 3388.766144879198\n", + "After adstock: 3388.942615467433\n", + "After hill transform: 0.052702230220123096\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,690.60\n", + "Adstocked value: 1,691.82\n", + "Saturated value: 0.0000\n", + "Final response: 0.5725\n", + "Raw spend: 1690.597836026683\n", + "After adstock: 1691.820058248905\n", + "After hill transform: 1.0599572037107448e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 113,135.87\n", + "Adstocked value: 113,136.21\n", + "Saturated value: 0.4487\n", + "Final response: 64126.8209\n", + "Raw spend: 113135.87381336471\n", + "After adstock: 113136.20714669804\n", + "After hill transform: 0.4487293046053421\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,035.40\n", + "Adstocked value: 1,035.73\n", + "Saturated value: 0.0003\n", + "Final response: 19.8308\n", + "Raw spend: 1035.399589774539\n", + "After adstock: 1035.7329231078722\n", + "After hill transform: 0.0002952079998434288\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,388.77\n", + "Adstocked value: 3,388.94\n", + "Saturated value: 0.0527\n", + "Final response: 1474.7344\n", + "Raw spend: 3388.766144879198\n", + "After adstock: 3388.942615467433\n", + "After hill transform: 0.052702230220123096\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,690.60\n", + "Adstocked value: 1,691.82\n", + "Saturated value: 0.0000\n", + "Final response: 0.5725\n", + "Raw spend: 1690.597836026683\n", + "After adstock: 1691.820058248905\n", + "After hill transform: 1.0599572037107448e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 113,135.87\n", + "Adstocked value: 113,136.21\n", + "Saturated value: 0.4487\n", + "Final response: 64126.8209\n", + "Raw spend: 113135.87381336471\n", + "After adstock: 113136.20714669804\n", + "After hill transform: 0.4487293046053421\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,035.40\n", + "Adstocked value: 1,035.73\n", + "Saturated value: 0.0003\n", + "Final response: 19.8308\n", + "Raw spend: 1035.3995897596378\n", + "After adstock: 1035.732923092971\n", + "After hill transform: 0.0002952079998322511\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,388.77\n", + "Adstocked value: 3,388.94\n", + "Saturated value: 0.0527\n", + "Final response: 1474.7344\n", + "Raw spend: 3388.766144894099\n", + "After adstock: 3388.942615482334\n", + "After hill transform: 0.05270223022073235\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,690.60\n", + "Adstocked value: 1,691.82\n", + "Saturated value: 0.0000\n", + "Final response: 0.5725\n", + "Raw spend: 1690.597836026683\n", + "After adstock: 1691.820058248905\n", + "After hill transform: 1.0599572037107448e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 113,135.87\n", + "Adstocked value: 113,136.21\n", + "Saturated value: 0.4487\n", + "Final response: 64126.8209\n", + "Raw spend: 113135.87381336471\n", + "After adstock: 113136.20714669804\n", + "After hill transform: 0.4487293046053421\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,035.40\n", + "Adstocked value: 1,035.73\n", + "Saturated value: 0.0003\n", + "Final response: 19.8308\n", + "Raw spend: 1035.3995897596378\n", + "After adstock: 1035.732923092971\n", + "After hill transform: 0.0002952079998322511\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,388.77\n", + "Adstocked value: 3,388.94\n", + "Saturated value: 0.0527\n", + "Final response: 1474.7344\n", + "Raw spend: 3388.766144879198\n", + "After adstock: 3388.942615467433\n", + "After hill transform: 0.052702230220123096\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,690.60\n", + "Adstocked value: 1,691.82\n", + "Saturated value: 0.0000\n", + "Final response: 0.5725\n", + "Raw spend: 1690.597836041584\n", + "After adstock: 1691.8200582638062\n", + "After hill transform: 1.0599572037387206e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 113,135.87\n", + "Adstocked value: 113,136.21\n", + "Saturated value: 0.4487\n", + "Final response: 64126.8209\n", + "Raw spend: 113135.87381336471\n", + "After adstock: 113136.20714669804\n", + "After hill transform: 0.4487293046053421\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,035.40\n", + "Adstocked value: 1,035.73\n", + "Saturated value: 0.0003\n", + "Final response: 19.8308\n", + "Raw spend: 1035.3995897596378\n", + "After adstock: 1035.732923092971\n", + "After hill transform: 0.0002952079998322511\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,388.77\n", + "Adstocked value: 3,388.94\n", + "Saturated value: 0.0527\n", + "Final response: 1474.7344\n", + "Raw spend: 3388.766144879198\n", + "After adstock: 3388.942615467433\n", + "After hill transform: 0.052702230220123096\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,690.60\n", + "Adstocked value: 1,691.82\n", + "Saturated value: 0.0000\n", + "Final response: 0.5725\n", + "Raw spend: 1690.597836026683\n", + "After adstock: 1691.820058248905\n", + "After hill transform: 1.0599572037107448e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 113,135.87\n", + "Adstocked value: 113,136.21\n", + "Saturated value: 0.4487\n", + "Final response: 64126.8209\n", + "Raw spend: 113135.87381337961\n", + "After adstock: 113136.20714671294\n", + "After hill transform: 0.44872930460536126\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,035.40\n", + "Adstocked value: 1,035.73\n", + "Saturated value: 0.0003\n", + "Final response: 19.8308\n", + "Raw spend: 1035.3995897596378\n", + "After adstock: 1035.732923092971\n", + "After hill transform: 0.0002952079998322511\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,388.77\n", + "Adstocked value: 3,388.94\n", + "Saturated value: 0.0527\n", + "Final response: 1474.7344\n", + "Raw spend: 3388.766144879198\n", + "After adstock: 3388.942615467433\n", + "After hill transform: 0.052702230220123096\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,690.60\n", + "Adstocked value: 1,691.82\n", + "Saturated value: 0.0000\n", + "Final response: 0.5725\n", + "Raw spend: 1690.597836026683\n", + "After adstock: 1691.820058248905\n", + "After hill transform: 1.0599572037107448e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 113,135.87\n", + "Adstocked value: 113,136.21\n", + "Saturated value: 0.4487\n", + "Final response: 64126.8209\n", + "Raw spend: 113135.87381336471\n", + "After adstock: 113136.20714669804\n", + "After hill transform: 0.4487293046053421\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,035.40\n", + "Adstocked value: 1,035.73\n", + "Saturated value: 0.0003\n", + "Final response: 19.8308\n", + "Raw spend: 1035.399589774539\n", + "After adstock: 1035.7329231078722\n", + "After hill transform: 0.0002952079998434288\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,388.77\n", + "Adstocked value: 3,388.94\n", + "Saturated value: 0.0527\n", + "Final response: 1474.7344\n", + "Raw spend: 3388.766144879198\n", + "After adstock: 3388.942615467433\n", + "After hill transform: 0.052702230220123096\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,690.60\n", + "Adstocked value: 1,691.82\n", + "Saturated value: 0.0000\n", + "Final response: 0.5725\n", + "Raw spend: 1690.597836026683\n", + "After adstock: 1691.820058248905\n", + "After hill transform: 1.0599572037107448e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 113,135.87\n", + "Adstocked value: 113,136.21\n", + "Saturated value: 0.4487\n", + "Final response: 64126.8209\n", + "Raw spend: 113135.87381336471\n", + "After adstock: 113136.20714669804\n", + "After hill transform: 0.4487293046053421\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,035.40\n", + "Adstocked value: 1,035.73\n", + "Saturated value: 0.0003\n", + "Final response: 19.8308\n", + "Raw spend: 1035.3995897596378\n", + "After adstock: 1035.732923092971\n", + "After hill transform: 0.0002952079998322511\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,388.77\n", + "Adstocked value: 3,388.94\n", + "Saturated value: 0.0527\n", + "Final response: 1474.7344\n", + "Raw spend: 3388.766144894099\n", + "After adstock: 3388.942615482334\n", + "After hill transform: 0.05270223022073235\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,689.99\n", + "Adstocked value: 1,691.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.5719\n", + "Raw spend: 1689.9946412041602\n", + "After adstock: 1691.2168634263824\n", + "After hill transform: 1.0588251484790732e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 113,143.56\n", + "Adstocked value: 113,143.89\n", + "Saturated value: 0.4487\n", + "Final response: 64128.2291\n", + "Raw spend: 113143.55882618355\n", + "After adstock: 113143.89215951688\n", + "After hill transform: 0.44873915898785893\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,034.99\n", + "Adstocked value: 1,035.32\n", + "Saturated value: 0.0003\n", + "Final response: 19.8100\n", + "Raw spend: 1034.987941701002\n", + "After adstock: 1035.3212750343353\n", + "After hill transform: 0.0002948993149563327\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,391.80\n", + "Adstocked value: 3,391.97\n", + "Saturated value: 0.0528\n", + "Final response: 1478.2053\n", + "Raw spend: 3391.797908113753\n", + "After adstock: 3391.974378701988\n", + "After hill transform: 0.05282626807497707\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,689.99\n", + "Adstocked value: 1,691.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.5719\n", + "Raw spend: 1689.9946412041602\n", + "After adstock: 1691.2168634263824\n", + "After hill transform: 1.0588251484790732e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 113,143.56\n", + "Adstocked value: 113,143.89\n", + "Saturated value: 0.4487\n", + "Final response: 64128.2291\n", + "Raw spend: 113143.55882618355\n", + "After adstock: 113143.89215951688\n", + "After hill transform: 0.44873915898785893\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,034.99\n", + "Adstocked value: 1,035.32\n", + "Saturated value: 0.0003\n", + "Final response: 19.8100\n", + "Raw spend: 1034.987941701002\n", + "After adstock: 1035.3212750343353\n", + "After hill transform: 0.0002948993149563327\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,391.80\n", + "Adstocked value: 3,391.97\n", + "Saturated value: 0.0528\n", + "Final response: 1478.2053\n", + "Raw spend: 3391.797908113753\n", + "After adstock: 3391.974378701988\n", + "After hill transform: 0.05282626807497707\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,689.99\n", + "Adstocked value: 1,691.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.5719\n", + "Raw spend: 1689.9946412190614\n", + "After adstock: 1691.2168634412835\n", + "After hill transform: 1.0588251485070296e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 113,143.56\n", + "Adstocked value: 113,143.89\n", + "Saturated value: 0.4487\n", + "Final response: 64128.2291\n", + "Raw spend: 113143.55882618355\n", + "After adstock: 113143.89215951688\n", + "After hill transform: 0.44873915898785893\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,034.99\n", + "Adstocked value: 1,035.32\n", + "Saturated value: 0.0003\n", + "Final response: 19.8100\n", + "Raw spend: 1034.987941701002\n", + "After adstock: 1035.3212750343353\n", + "After hill transform: 0.0002948993149563327\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,391.80\n", + "Adstocked value: 3,391.97\n", + "Saturated value: 0.0528\n", + "Final response: 1478.2053\n", + "Raw spend: 3391.797908113753\n", + "After adstock: 3391.974378701988\n", + "After hill transform: 0.05282626807497707\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,689.99\n", + "Adstocked value: 1,691.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.5719\n", + "Raw spend: 1689.9946412041602\n", + "After adstock: 1691.2168634263824\n", + "After hill transform: 1.0588251484790732e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 113,143.56\n", + "Adstocked value: 113,143.89\n", + "Saturated value: 0.4487\n", + "Final response: 64128.2291\n", + "Raw spend: 113143.55882619845\n", + "After adstock: 113143.89215953178\n", + "After hill transform: 0.44873915898787803\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,034.99\n", + "Adstocked value: 1,035.32\n", + "Saturated value: 0.0003\n", + "Final response: 19.8100\n", + "Raw spend: 1034.987941701002\n", + "After adstock: 1035.3212750343353\n", + "After hill transform: 0.0002948993149563327\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,391.80\n", + "Adstocked value: 3,391.97\n", + "Saturated value: 0.0528\n", + "Final response: 1478.2053\n", + "Raw spend: 3391.797908113753\n", + "After adstock: 3391.974378701988\n", + "After hill transform: 0.05282626807497707\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,689.99\n", + "Adstocked value: 1,691.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.5719\n", + "Raw spend: 1689.9946412041602\n", + "After adstock: 1691.2168634263824\n", + "After hill transform: 1.0588251484790732e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 113,143.56\n", + "Adstocked value: 113,143.89\n", + "Saturated value: 0.4487\n", + "Final response: 64128.2291\n", + "Raw spend: 113143.55882618355\n", + "After adstock: 113143.89215951688\n", + "After hill transform: 0.44873915898785893\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,034.99\n", + "Adstocked value: 1,035.32\n", + "Saturated value: 0.0003\n", + "Final response: 19.8100\n", + "Raw spend: 1034.9879417159032\n", + "After adstock: 1035.3212750492364\n", + "After hill transform: 0.00029489931496750303\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,391.80\n", + "Adstocked value: 3,391.97\n", + "Saturated value: 0.0528\n", + "Final response: 1478.2053\n", + "Raw spend: 3391.797908113753\n", + "After adstock: 3391.974378701988\n", + "After hill transform: 0.05282626807497707\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,689.99\n", + "Adstocked value: 1,691.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.5719\n", + "Raw spend: 1689.9946412041602\n", + "After adstock: 1691.2168634263824\n", + "After hill transform: 1.0588251484790732e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 113,143.56\n", + "Adstocked value: 113,143.89\n", + "Saturated value: 0.4487\n", + "Final response: 64128.2291\n", + "Raw spend: 113143.55882618355\n", + "After adstock: 113143.89215951688\n", + "After hill transform: 0.44873915898785893\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,034.99\n", + "Adstocked value: 1,035.32\n", + "Saturated value: 0.0003\n", + "Final response: 19.8100\n", + "Raw spend: 1034.987941701002\n", + "After adstock: 1035.3212750343353\n", + "After hill transform: 0.0002948993149563327\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,391.80\n", + "Adstocked value: 3,391.97\n", + "Saturated value: 0.0528\n", + "Final response: 1478.2053\n", + "Raw spend: 3391.797908128654\n", + "After adstock: 3391.974378716889\n", + "After hill transform: 0.05282626807558713\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,689.99\n", + "Adstocked value: 1,691.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.5719\n", + "Raw spend: 1689.9946412041602\n", + "After adstock: 1691.2168634263824\n", + "After hill transform: 1.0588251484790732e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 113,143.56\n", + "Adstocked value: 113,143.89\n", + "Saturated value: 0.4487\n", + "Final response: 64128.2291\n", + "Raw spend: 113143.55882618355\n", + "After adstock: 113143.89215951688\n", + "After hill transform: 0.44873915898785893\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,034.99\n", + "Adstocked value: 1,035.32\n", + "Saturated value: 0.0003\n", + "Final response: 19.8100\n", + "Raw spend: 1034.987941701002\n", + "After adstock: 1035.3212750343353\n", + "After hill transform: 0.0002948993149563327\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,391.80\n", + "Adstocked value: 3,391.97\n", + "Saturated value: 0.0528\n", + "Final response: 1478.2053\n", + "Raw spend: 3391.797908113753\n", + "After adstock: 3391.974378701988\n", + "After hill transform: 0.05282626807497707\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,689.99\n", + "Adstocked value: 1,691.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.5719\n", + "Raw spend: 1689.9946412190614\n", + "After adstock: 1691.2168634412835\n", + "After hill transform: 1.0588251485070296e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 113,143.56\n", + "Adstocked value: 113,143.89\n", + "Saturated value: 0.4487\n", + "Final response: 64128.2291\n", + "Raw spend: 113143.55882618355\n", + "After adstock: 113143.89215951688\n", + "After hill transform: 0.44873915898785893\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,034.99\n", + "Adstocked value: 1,035.32\n", + "Saturated value: 0.0003\n", + "Final response: 19.8100\n", + "Raw spend: 1034.987941701002\n", + "After adstock: 1035.3212750343353\n", + "After hill transform: 0.0002948993149563327\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,391.80\n", + "Adstocked value: 3,391.97\n", + "Saturated value: 0.0528\n", + "Final response: 1478.2053\n", + "Raw spend: 3391.797908113753\n", + "After adstock: 3391.974378701988\n", + "After hill transform: 0.05282626807497707\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,689.99\n", + "Adstocked value: 1,691.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.5719\n", + "Raw spend: 1689.9946412041602\n", + "After adstock: 1691.2168634263824\n", + "After hill transform: 1.0588251484790732e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 113,143.56\n", + "Adstocked value: 113,143.89\n", + "Saturated value: 0.4487\n", + "Final response: 64128.2291\n", + "Raw spend: 113143.55882619845\n", + "After adstock: 113143.89215953178\n", + "After hill transform: 0.44873915898787803\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,034.99\n", + "Adstocked value: 1,035.32\n", + "Saturated value: 0.0003\n", + "Final response: 19.8100\n", + "Raw spend: 1034.987941701002\n", + "After adstock: 1035.3212750343353\n", + "After hill transform: 0.0002948993149563327\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,391.80\n", + "Adstocked value: 3,391.97\n", + "Saturated value: 0.0528\n", + "Final response: 1478.2053\n", + "Raw spend: 3391.797908113753\n", + "After adstock: 3391.974378701988\n", + "After hill transform: 0.05282626807497707\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,689.99\n", + "Adstocked value: 1,691.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.5719\n", + "Raw spend: 1689.9946412041602\n", + "After adstock: 1691.2168634263824\n", + "After hill transform: 1.0588251484790732e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 113,143.56\n", + "Adstocked value: 113,143.89\n", + "Saturated value: 0.4487\n", + "Final response: 64128.2291\n", + "Raw spend: 113143.55882618355\n", + "After adstock: 113143.89215951688\n", + "After hill transform: 0.44873915898785893\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,034.99\n", + "Adstocked value: 1,035.32\n", + "Saturated value: 0.0003\n", + "Final response: 19.8100\n", + "Raw spend: 1034.9879417159032\n", + "After adstock: 1035.3212750492364\n", + "After hill transform: 0.00029489931496750303\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,391.80\n", + "Adstocked value: 3,391.97\n", + "Saturated value: 0.0528\n", + "Final response: 1478.2053\n", + "Raw spend: 3391.797908113753\n", + "After adstock: 3391.974378701988\n", + "After hill transform: 0.05282626807497707\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,689.99\n", + "Adstocked value: 1,691.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.5719\n", + "Raw spend: 1689.9946412041602\n", + "After adstock: 1691.2168634263824\n", + "After hill transform: 1.0588251484790732e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 113,143.56\n", + "Adstocked value: 113,143.89\n", + "Saturated value: 0.4487\n", + "Final response: 64128.2291\n", + "Raw spend: 113143.55882618355\n", + "After adstock: 113143.89215951688\n", + "After hill transform: 0.44873915898785893\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,034.99\n", + "Adstocked value: 1,035.32\n", + "Saturated value: 0.0003\n", + "Final response: 19.8100\n", + "Raw spend: 1034.987941701002\n", + "After adstock: 1035.3212750343353\n", + "After hill transform: 0.0002948993149563327\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,391.80\n", + "Adstocked value: 3,391.97\n", + "Saturated value: 0.0528\n", + "Final response: 1478.2053\n", + "Raw spend: 3391.797908128654\n", + "After adstock: 3391.974378716889\n", + "After hill transform: 0.05282626807558713\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,629.62\n", + "Adstocked value: 1,630.84\n", + "Saturated value: 0.0000\n", + "Final response: 0.5129\n", + "Raw spend: 1629.617644630184\n", + "After adstock: 1630.8398668524062\n", + "After hill transform: 9.495411718297372e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 113,872.58\n", + "Adstocked value: 113,872.91\n", + "Saturated value: 0.4497\n", + "Final response: 64261.4138\n", + "Raw spend: 113872.58016936154\n", + "After adstock: 113872.91350269486\n", + "After hill transform: 0.4496711230068741\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 987.79\n", + "Adstocked value: 988.12\n", + "Saturated value: 0.0003\n", + "Final response: 17.5208\n", + "Raw spend: 987.7905392001619\n", + "After adstock: 988.1238725334953\n", + "After hill transform: 0.000260821314964844\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,729.59\n", + "Adstocked value: 3,729.77\n", + "Saturated value: 0.0677\n", + "Final response: 1893.6516\n", + "Raw spend: 3729.5933087947697\n", + "After adstock: 3729.769779383005\n", + "After hill transform: 0.06767297408915302\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,629.62\n", + "Adstocked value: 1,630.84\n", + "Saturated value: 0.0000\n", + "Final response: 0.5129\n", + "Raw spend: 1629.617644630184\n", + "After adstock: 1630.8398668524062\n", + "After hill transform: 9.495411718297372e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 113,872.58\n", + "Adstocked value: 113,872.91\n", + "Saturated value: 0.4497\n", + "Final response: 64261.4138\n", + "Raw spend: 113872.58016936154\n", + "After adstock: 113872.91350269486\n", + "After hill transform: 0.4496711230068741\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 987.79\n", + "Adstocked value: 988.12\n", + "Saturated value: 0.0003\n", + "Final response: 17.5208\n", + "Raw spend: 987.7905392001619\n", + "After adstock: 988.1238725334953\n", + "After hill transform: 0.000260821314964844\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,729.59\n", + "Adstocked value: 3,729.77\n", + "Saturated value: 0.0677\n", + "Final response: 1893.6516\n", + "Raw spend: 3729.5933087947697\n", + "After adstock: 3729.769779383005\n", + "After hill transform: 0.06767297408915302\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,629.62\n", + "Adstocked value: 1,630.84\n", + "Saturated value: 0.0000\n", + "Final response: 0.5129\n", + "Raw spend: 1629.6176446450852\n", + "After adstock: 1630.8398668673074\n", + "After hill transform: 9.49541171855736e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 113,872.58\n", + "Adstocked value: 113,872.91\n", + "Saturated value: 0.4497\n", + "Final response: 64261.4138\n", + "Raw spend: 113872.58016936154\n", + "After adstock: 113872.91350269486\n", + "After hill transform: 0.4496711230068741\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 987.79\n", + "Adstocked value: 988.12\n", + "Saturated value: 0.0003\n", + "Final response: 17.5208\n", + "Raw spend: 987.7905392001619\n", + "After adstock: 988.1238725334953\n", + "After hill transform: 0.000260821314964844\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,729.59\n", + "Adstocked value: 3,729.77\n", + "Saturated value: 0.0677\n", + "Final response: 1893.6516\n", + "Raw spend: 3729.5933087947697\n", + "After adstock: 3729.769779383005\n", + "After hill transform: 0.06767297408915302\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,629.62\n", + "Adstocked value: 1,630.84\n", + "Saturated value: 0.0000\n", + "Final response: 0.5129\n", + "Raw spend: 1629.617644630184\n", + "After adstock: 1630.8398668524062\n", + "After hill transform: 9.495411718297372e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 113,872.58\n", + "Adstocked value: 113,872.91\n", + "Saturated value: 0.4497\n", + "Final response: 64261.4138\n", + "Raw spend: 113872.58016937644\n", + "After adstock: 113872.91350270977\n", + "After hill transform: 0.44967112300689305\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 987.79\n", + "Adstocked value: 988.12\n", + "Saturated value: 0.0003\n", + "Final response: 17.5208\n", + "Raw spend: 987.7905392001619\n", + "After adstock: 988.1238725334953\n", + "After hill transform: 0.000260821314964844\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,729.59\n", + "Adstocked value: 3,729.77\n", + "Saturated value: 0.0677\n", + "Final response: 1893.6516\n", + "Raw spend: 3729.5933087947697\n", + "After adstock: 3729.769779383005\n", + "After hill transform: 0.06767297408915302\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,629.62\n", + "Adstocked value: 1,630.84\n", + "Saturated value: 0.0000\n", + "Final response: 0.5129\n", + "Raw spend: 1629.617644630184\n", + "After adstock: 1630.8398668524062\n", + "After hill transform: 9.495411718297372e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 113,872.58\n", + "Adstocked value: 113,872.91\n", + "Saturated value: 0.4497\n", + "Final response: 64261.4138\n", + "Raw spend: 113872.58016936154\n", + "After adstock: 113872.91350269486\n", + "After hill transform: 0.4496711230068741\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 987.79\n", + "Adstocked value: 988.12\n", + "Saturated value: 0.0003\n", + "Final response: 17.5208\n", + "Raw spend: 987.7905392150631\n", + "After adstock: 988.1238725483964\n", + "After hill transform: 0.0002608213149751958\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,729.59\n", + "Adstocked value: 3,729.77\n", + "Saturated value: 0.0677\n", + "Final response: 1893.6516\n", + "Raw spend: 3729.5933087947697\n", + "After adstock: 3729.769779383005\n", + "After hill transform: 0.06767297408915302\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,629.62\n", + "Adstocked value: 1,630.84\n", + "Saturated value: 0.0000\n", + "Final response: 0.5129\n", + "Raw spend: 1629.617644630184\n", + "After adstock: 1630.8398668524062\n", + "After hill transform: 9.495411718297372e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 113,872.58\n", + "Adstocked value: 113,872.91\n", + "Saturated value: 0.4497\n", + "Final response: 64261.4138\n", + "Raw spend: 113872.58016936154\n", + "After adstock: 113872.91350269486\n", + "After hill transform: 0.4496711230068741\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 987.79\n", + "Adstocked value: 988.12\n", + "Saturated value: 0.0003\n", + "Final response: 17.5208\n", + "Raw spend: 987.7905392001619\n", + "After adstock: 988.1238725334953\n", + "After hill transform: 0.000260821314964844\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,729.59\n", + "Adstocked value: 3,729.77\n", + "Saturated value: 0.0677\n", + "Final response: 1893.6516\n", + "Raw spend: 3729.593308809671\n", + "After adstock: 3729.769779397906\n", + "After hill transform: 0.0676729740898526\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,629.62\n", + "Adstocked value: 1,630.84\n", + "Saturated value: 0.0000\n", + "Final response: 0.5129\n", + "Raw spend: 1629.617644630184\n", + "After adstock: 1630.8398668524062\n", + "After hill transform: 9.495411718297372e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 113,872.58\n", + "Adstocked value: 113,872.91\n", + "Saturated value: 0.4497\n", + "Final response: 64261.4138\n", + "Raw spend: 113872.58016936154\n", + "After adstock: 113872.91350269486\n", + "After hill transform: 0.4496711230068741\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 987.79\n", + "Adstocked value: 988.12\n", + "Saturated value: 0.0003\n", + "Final response: 17.5208\n", + "Raw spend: 987.7905392001619\n", + "After adstock: 988.1238725334953\n", + "After hill transform: 0.000260821314964844\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,729.59\n", + "Adstocked value: 3,729.77\n", + "Saturated value: 0.0677\n", + "Final response: 1893.6516\n", + "Raw spend: 3729.5933087947697\n", + "After adstock: 3729.769779383005\n", + "After hill transform: 0.06767297408915302\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,629.62\n", + "Adstocked value: 1,630.84\n", + "Saturated value: 0.0000\n", + "Final response: 0.5129\n", + "Raw spend: 1629.6176446450852\n", + "After adstock: 1630.8398668673074\n", + "After hill transform: 9.49541171855736e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 113,872.58\n", + "Adstocked value: 113,872.91\n", + "Saturated value: 0.4497\n", + "Final response: 64261.4138\n", + "Raw spend: 113872.58016936154\n", + "After adstock: 113872.91350269486\n", + "After hill transform: 0.4496711230068741\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 987.79\n", + "Adstocked value: 988.12\n", + "Saturated value: 0.0003\n", + "Final response: 17.5208\n", + "Raw spend: 987.7905392001619\n", + "After adstock: 988.1238725334953\n", + "After hill transform: 0.000260821314964844\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,729.59\n", + "Adstocked value: 3,729.77\n", + "Saturated value: 0.0677\n", + "Final response: 1893.6516\n", + "Raw spend: 3729.5933087947697\n", + "After adstock: 3729.769779383005\n", + "After hill transform: 0.06767297408915302\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,629.62\n", + "Adstocked value: 1,630.84\n", + "Saturated value: 0.0000\n", + "Final response: 0.5129\n", + "Raw spend: 1629.617644630184\n", + "After adstock: 1630.8398668524062\n", + "After hill transform: 9.495411718297372e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 113,872.58\n", + "Adstocked value: 113,872.91\n", + "Saturated value: 0.4497\n", + "Final response: 64261.4138\n", + "Raw spend: 113872.58016937644\n", + "After adstock: 113872.91350270977\n", + "After hill transform: 0.44967112300689305\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 987.79\n", + "Adstocked value: 988.12\n", + "Saturated value: 0.0003\n", + "Final response: 17.5208\n", + "Raw spend: 987.7905392001619\n", + "After adstock: 988.1238725334953\n", + "After hill transform: 0.000260821314964844\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,729.59\n", + "Adstocked value: 3,729.77\n", + "Saturated value: 0.0677\n", + "Final response: 1893.6516\n", + "Raw spend: 3729.5933087947697\n", + "After adstock: 3729.769779383005\n", + "After hill transform: 0.06767297408915302\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,629.62\n", + "Adstocked value: 1,630.84\n", + "Saturated value: 0.0000\n", + "Final response: 0.5129\n", + "Raw spend: 1629.617644630184\n", + "After adstock: 1630.8398668524062\n", + "After hill transform: 9.495411718297372e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 113,872.58\n", + "Adstocked value: 113,872.91\n", + "Saturated value: 0.4497\n", + "Final response: 64261.4138\n", + "Raw spend: 113872.58016936154\n", + "After adstock: 113872.91350269486\n", + "After hill transform: 0.4496711230068741\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 987.79\n", + "Adstocked value: 988.12\n", + "Saturated value: 0.0003\n", + "Final response: 17.5208\n", + "Raw spend: 987.7905392150631\n", + "After adstock: 988.1238725483964\n", + "After hill transform: 0.0002608213149751958\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,729.59\n", + "Adstocked value: 3,729.77\n", + "Saturated value: 0.0677\n", + "Final response: 1893.6516\n", + "Raw spend: 3729.5933087947697\n", + "After adstock: 3729.769779383005\n", + "After hill transform: 0.06767297408915302\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,629.62\n", + "Adstocked value: 1,630.84\n", + "Saturated value: 0.0000\n", + "Final response: 0.5129\n", + "Raw spend: 1629.617644630184\n", + "After adstock: 1630.8398668524062\n", + "After hill transform: 9.495411718297372e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 113,872.58\n", + "Adstocked value: 113,872.91\n", + "Saturated value: 0.4497\n", + "Final response: 64261.4138\n", + "Raw spend: 113872.58016936154\n", + "After adstock: 113872.91350269486\n", + "After hill transform: 0.4496711230068741\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 987.79\n", + "Adstocked value: 988.12\n", + "Saturated value: 0.0003\n", + "Final response: 17.5208\n", + "Raw spend: 987.7905392001619\n", + "After adstock: 988.1238725334953\n", + "After hill transform: 0.000260821314964844\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,729.59\n", + "Adstocked value: 3,729.77\n", + "Saturated value: 0.0677\n", + "Final response: 1893.6516\n", + "Raw spend: 3729.593308809671\n", + "After adstock: 3729.769779397906\n", + "After hill transform: 0.0676729740898526\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 116,236.01\n", + "Adstocked value: 116,236.34\n", + "Saturated value: 0.4527\n", + "Final response: 64687.7339\n", + "Raw spend: 116236.01100685816\n", + "After adstock: 116236.34434019148\n", + "After hill transform: 0.4526543100962877\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 835.23\n", + "Adstocked value: 835.56\n", + "Saturated value: 0.0002\n", + "Final response: 11.2682\n", + "Raw spend: 835.2265460625908\n", + "After adstock: 835.5598793959242\n", + "After hill transform: 0.0001677429508307255\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,822.21\n", + "Adstocked value: 4,822.39\n", + "Saturated value: 0.1290\n", + "Final response: 3609.3676\n", + "Raw spend: 4822.209275599715\n", + "After adstock: 4822.38574618795\n", + "After hill transform: 0.12898710678312975\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 116,236.01\n", + "Adstocked value: 116,236.34\n", + "Saturated value: 0.4527\n", + "Final response: 64687.7339\n", + "Raw spend: 116236.01100685816\n", + "After adstock: 116236.34434019148\n", + "After hill transform: 0.4526543100962877\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 835.23\n", + "Adstocked value: 835.56\n", + "Saturated value: 0.0002\n", + "Final response: 11.2682\n", + "Raw spend: 835.2265460625908\n", + "After adstock: 835.5598793959242\n", + "After hill transform: 0.0001677429508307255\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,822.21\n", + "Adstocked value: 4,822.39\n", + "Saturated value: 0.1290\n", + "Final response: 3609.3676\n", + "Raw spend: 4822.209275599715\n", + "After adstock: 4822.38574618795\n", + "After hill transform: 0.12898710678312975\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.225794758491\n", + "After adstock: 1629.4480169807132\n", + "After hill transform: 9.471148115646842e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 116,236.01\n", + "Adstocked value: 116,236.34\n", + "Saturated value: 0.4527\n", + "Final response: 64687.7339\n", + "Raw spend: 116236.01100685816\n", + "After adstock: 116236.34434019148\n", + "After hill transform: 0.4526543100962877\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 835.23\n", + "Adstocked value: 835.56\n", + "Saturated value: 0.0002\n", + "Final response: 11.2682\n", + "Raw spend: 835.2265460625908\n", + "After adstock: 835.5598793959242\n", + "After hill transform: 0.0001677429508307255\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,822.21\n", + "Adstocked value: 4,822.39\n", + "Saturated value: 0.1290\n", + "Final response: 3609.3676\n", + "Raw spend: 4822.209275599715\n", + "After adstock: 4822.38574618795\n", + "After hill transform: 0.12898710678312975\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 116,236.01\n", + "Adstocked value: 116,236.34\n", + "Saturated value: 0.4527\n", + "Final response: 64687.7339\n", + "Raw spend: 116236.01100687306\n", + "After adstock: 116236.34434020639\n", + "After hill transform: 0.4526543100963063\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 835.23\n", + "Adstocked value: 835.56\n", + "Saturated value: 0.0002\n", + "Final response: 11.2682\n", + "Raw spend: 835.2265460625908\n", + "After adstock: 835.5598793959242\n", + "After hill transform: 0.0001677429508307255\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,822.21\n", + "Adstocked value: 4,822.39\n", + "Saturated value: 0.1290\n", + "Final response: 3609.3676\n", + "Raw spend: 4822.209275599715\n", + "After adstock: 4822.38574618795\n", + "After hill transform: 0.12898710678312975\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 116,236.01\n", + "Adstocked value: 116,236.34\n", + "Saturated value: 0.4527\n", + "Final response: 64687.7339\n", + "Raw spend: 116236.01100685816\n", + "After adstock: 116236.34434019148\n", + "After hill transform: 0.4526543100962877\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 835.23\n", + "Adstocked value: 835.56\n", + "Saturated value: 0.0002\n", + "Final response: 11.2682\n", + "Raw spend: 835.226546077492\n", + "After adstock: 835.5598794108254\n", + "After hill transform: 0.00016774295083859942\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,822.21\n", + "Adstocked value: 4,822.39\n", + "Saturated value: 0.1290\n", + "Final response: 3609.3676\n", + "Raw spend: 4822.209275599715\n", + "After adstock: 4822.38574618795\n", + "After hill transform: 0.12898710678312975\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 116,236.01\n", + "Adstocked value: 116,236.34\n", + "Saturated value: 0.4527\n", + "Final response: 64687.7339\n", + "Raw spend: 116236.01100685816\n", + "After adstock: 116236.34434019148\n", + "After hill transform: 0.4526543100962877\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 835.23\n", + "Adstocked value: 835.56\n", + "Saturated value: 0.0002\n", + "Final response: 11.2682\n", + "Raw spend: 835.2265460625908\n", + "After adstock: 835.5598793959242\n", + "After hill transform: 0.0001677429508307255\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,822.21\n", + "Adstocked value: 4,822.39\n", + "Saturated value: 0.1290\n", + "Final response: 3609.3676\n", + "Raw spend: 4822.209275614616\n", + "After adstock: 4822.385746202851\n", + "After hill transform: 0.12898710678409325\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 116,236.01\n", + "Adstocked value: 116,236.34\n", + "Saturated value: 0.4527\n", + "Final response: 64687.7339\n", + "Raw spend: 116236.01100685816\n", + "After adstock: 116236.34434019148\n", + "After hill transform: 0.4526543100962877\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 835.23\n", + "Adstocked value: 835.56\n", + "Saturated value: 0.0002\n", + "Final response: 11.2682\n", + "Raw spend: 835.2265460625908\n", + "After adstock: 835.5598793959242\n", + "After hill transform: 0.0001677429508307255\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,822.21\n", + "Adstocked value: 4,822.39\n", + "Saturated value: 0.1290\n", + "Final response: 3609.3676\n", + "Raw spend: 4822.209275599715\n", + "After adstock: 4822.38574618795\n", + "After hill transform: 0.12898710678312975\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.225794758491\n", + "After adstock: 1629.4480169807132\n", + "After hill transform: 9.471148115646842e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 116,236.01\n", + "Adstocked value: 116,236.34\n", + "Saturated value: 0.4527\n", + "Final response: 64687.7339\n", + "Raw spend: 116236.01100685816\n", + "After adstock: 116236.34434019148\n", + "After hill transform: 0.4526543100962877\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 835.23\n", + "Adstocked value: 835.56\n", + "Saturated value: 0.0002\n", + "Final response: 11.2682\n", + "Raw spend: 835.2265460625908\n", + "After adstock: 835.5598793959242\n", + "After hill transform: 0.0001677429508307255\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,822.21\n", + "Adstocked value: 4,822.39\n", + "Saturated value: 0.1290\n", + "Final response: 3609.3676\n", + "Raw spend: 4822.209275599715\n", + "After adstock: 4822.38574618795\n", + "After hill transform: 0.12898710678312975\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 116,236.01\n", + "Adstocked value: 116,236.34\n", + "Saturated value: 0.4527\n", + "Final response: 64687.7339\n", + "Raw spend: 116236.01100687306\n", + "After adstock: 116236.34434020639\n", + "After hill transform: 0.4526543100963063\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 835.23\n", + "Adstocked value: 835.56\n", + "Saturated value: 0.0002\n", + "Final response: 11.2682\n", + "Raw spend: 835.2265460625908\n", + "After adstock: 835.5598793959242\n", + "After hill transform: 0.0001677429508307255\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,822.21\n", + "Adstocked value: 4,822.39\n", + "Saturated value: 0.1290\n", + "Final response: 3609.3676\n", + "Raw spend: 4822.209275599715\n", + "After adstock: 4822.38574618795\n", + "After hill transform: 0.12898710678312975\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 116,236.01\n", + "Adstocked value: 116,236.34\n", + "Saturated value: 0.4527\n", + "Final response: 64687.7339\n", + "Raw spend: 116236.01100685816\n", + "After adstock: 116236.34434019148\n", + "After hill transform: 0.4526543100962877\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 835.23\n", + "Adstocked value: 835.56\n", + "Saturated value: 0.0002\n", + "Final response: 11.2682\n", + "Raw spend: 835.226546077492\n", + "After adstock: 835.5598794108254\n", + "After hill transform: 0.00016774295083859942\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,822.21\n", + "Adstocked value: 4,822.39\n", + "Saturated value: 0.1290\n", + "Final response: 3609.3676\n", + "Raw spend: 4822.209275599715\n", + "After adstock: 4822.38574618795\n", + "After hill transform: 0.12898710678312975\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 116,236.01\n", + "Adstocked value: 116,236.34\n", + "Saturated value: 0.4527\n", + "Final response: 64687.7339\n", + "Raw spend: 116236.01100685816\n", + "After adstock: 116236.34434019148\n", + "After hill transform: 0.4526543100962877\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 835.23\n", + "Adstocked value: 835.56\n", + "Saturated value: 0.0002\n", + "Final response: 11.2682\n", + "Raw spend: 835.2265460625908\n", + "After adstock: 835.5598793959242\n", + "After hill transform: 0.0001677429508307255\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,822.21\n", + "Adstocked value: 4,822.39\n", + "Saturated value: 0.1290\n", + "Final response: 3609.3676\n", + "Raw spend: 4822.209275614616\n", + "After adstock: 4822.385746202851\n", + "After hill transform: 0.12898710678409325\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2267713060899\n", + "After adstock: 1629.448993528312\n", + "After hill transform: 9.471165124940606e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 116,236.19\n", + "Adstocked value: 116,236.52\n", + "Saturated value: 0.4527\n", + "Final response: 64687.7658\n", + "Raw spend: 116236.18971779566\n", + "After adstock: 116236.52305112898\n", + "After hill transform: 0.4526545334988738\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 835.26\n", + "Adstocked value: 835.60\n", + "Saturated value: 0.0002\n", + "Final response: 11.2695\n", + "Raw spend: 835.2626788750908\n", + "After adstock: 835.5960122084242\n", + "After hill transform: 0.0001677620444769939\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,824.02\n", + "Adstocked value: 4,824.20\n", + "Saturated value: 0.1291\n", + "Final response: 3612.6424\n", + "Raw spend: 4824.018845912215\n", + "After adstock: 4824.19531650045\n", + "After hill transform: 0.1291041349527037\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2267713060899\n", + "After adstock: 1629.448993528312\n", + "After hill transform: 9.471165124940606e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 116,236.19\n", + "Adstocked value: 116,236.52\n", + "Saturated value: 0.4527\n", + "Final response: 64687.7658\n", + "Raw spend: 116236.18971779566\n", + "After adstock: 116236.52305112898\n", + "After hill transform: 0.4526545334988738\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 835.26\n", + "Adstocked value: 835.60\n", + "Saturated value: 0.0002\n", + "Final response: 11.2695\n", + "Raw spend: 835.2626788750908\n", + "After adstock: 835.5960122084242\n", + "After hill transform: 0.0001677620444769939\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,824.02\n", + "Adstocked value: 4,824.20\n", + "Saturated value: 0.1291\n", + "Final response: 3612.6424\n", + "Raw spend: 4824.018845912215\n", + "After adstock: 4824.19531650045\n", + "After hill transform: 0.1291041349527037\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.226771320991\n", + "After adstock: 1629.4489935432132\n", + "After hill transform: 9.471165125200151e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 116,236.19\n", + "Adstocked value: 116,236.52\n", + "Saturated value: 0.4527\n", + "Final response: 64687.7658\n", + "Raw spend: 116236.18971779566\n", + "After adstock: 116236.52305112898\n", + "After hill transform: 0.4526545334988738\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 835.26\n", + "Adstocked value: 835.60\n", + "Saturated value: 0.0002\n", + "Final response: 11.2695\n", + "Raw spend: 835.2626788750908\n", + "After adstock: 835.5960122084242\n", + "After hill transform: 0.0001677620444769939\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,824.02\n", + "Adstocked value: 4,824.20\n", + "Saturated value: 0.1291\n", + "Final response: 3612.6424\n", + "Raw spend: 4824.018845912215\n", + "After adstock: 4824.19531650045\n", + "After hill transform: 0.1291041349527037\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2267713060899\n", + "After adstock: 1629.448993528312\n", + "After hill transform: 9.471165124940606e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 116,236.19\n", + "Adstocked value: 116,236.52\n", + "Saturated value: 0.4527\n", + "Final response: 64687.7658\n", + "Raw spend: 116236.18971781056\n", + "After adstock: 116236.52305114389\n", + "After hill transform: 0.4526545334988924\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 835.26\n", + "Adstocked value: 835.60\n", + "Saturated value: 0.0002\n", + "Final response: 11.2695\n", + "Raw spend: 835.2626788750908\n", + "After adstock: 835.5960122084242\n", + "After hill transform: 0.0001677620444769939\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,824.02\n", + "Adstocked value: 4,824.20\n", + "Saturated value: 0.1291\n", + "Final response: 3612.6424\n", + "Raw spend: 4824.018845912215\n", + "After adstock: 4824.19531650045\n", + "After hill transform: 0.1291041349527037\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2267713060899\n", + "After adstock: 1629.448993528312\n", + "After hill transform: 9.471165124940606e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 116,236.19\n", + "Adstocked value: 116,236.52\n", + "Saturated value: 0.4527\n", + "Final response: 64687.7658\n", + "Raw spend: 116236.18971779566\n", + "After adstock: 116236.52305112898\n", + "After hill transform: 0.4526545334988738\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 835.26\n", + "Adstocked value: 835.60\n", + "Saturated value: 0.0002\n", + "Final response: 11.2695\n", + "Raw spend: 835.262678889992\n", + "After adstock: 835.5960122233254\n", + "After hill transform: 0.0001677620444848684\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,824.02\n", + "Adstocked value: 4,824.20\n", + "Saturated value: 0.1291\n", + "Final response: 3612.6424\n", + "Raw spend: 4824.018845912215\n", + "After adstock: 4824.19531650045\n", + "After hill transform: 0.1291041349527037\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2267713060899\n", + "After adstock: 1629.448993528312\n", + "After hill transform: 9.471165124940606e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 116,236.19\n", + "Adstocked value: 116,236.52\n", + "Saturated value: 0.4527\n", + "Final response: 64687.7658\n", + "Raw spend: 116236.18971779566\n", + "After adstock: 116236.52305112898\n", + "After hill transform: 0.4526545334988738\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 835.26\n", + "Adstocked value: 835.60\n", + "Saturated value: 0.0002\n", + "Final response: 11.2695\n", + "Raw spend: 835.2626788750908\n", + "After adstock: 835.5960122084242\n", + "After hill transform: 0.0001677620444769939\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,824.02\n", + "Adstocked value: 4,824.20\n", + "Saturated value: 0.1291\n", + "Final response: 3612.6424\n", + "Raw spend: 4824.018845927116\n", + "After adstock: 4824.195316515351\n", + "After hill transform: 0.12910413495366757\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2267713060899\n", + "After adstock: 1629.448993528312\n", + "After hill transform: 9.471165124940606e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 116,236.19\n", + "Adstocked value: 116,236.52\n", + "Saturated value: 0.4527\n", + "Final response: 64687.7658\n", + "Raw spend: 116236.18971779566\n", + "After adstock: 116236.52305112898\n", + "After hill transform: 0.4526545334988738\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 835.26\n", + "Adstocked value: 835.60\n", + "Saturated value: 0.0002\n", + "Final response: 11.2695\n", + "Raw spend: 835.2626788750908\n", + "After adstock: 835.5960122084242\n", + "After hill transform: 0.0001677620444769939\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,824.02\n", + "Adstocked value: 4,824.20\n", + "Saturated value: 0.1291\n", + "Final response: 3612.6424\n", + "Raw spend: 4824.018845912215\n", + "After adstock: 4824.19531650045\n", + "After hill transform: 0.1291041349527037\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.226771320991\n", + "After adstock: 1629.4489935432132\n", + "After hill transform: 9.471165125200151e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 116,236.19\n", + "Adstocked value: 116,236.52\n", + "Saturated value: 0.4527\n", + "Final response: 64687.7658\n", + "Raw spend: 116236.18971779566\n", + "After adstock: 116236.52305112898\n", + "After hill transform: 0.4526545334988738\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 835.26\n", + "Adstocked value: 835.60\n", + "Saturated value: 0.0002\n", + "Final response: 11.2695\n", + "Raw spend: 835.2626788750908\n", + "After adstock: 835.5960122084242\n", + "After hill transform: 0.0001677620444769939\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,824.02\n", + "Adstocked value: 4,824.20\n", + "Saturated value: 0.1291\n", + "Final response: 3612.6424\n", + "Raw spend: 4824.018845912215\n", + "After adstock: 4824.19531650045\n", + "After hill transform: 0.1291041349527037\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2267713060899\n", + "After adstock: 1629.448993528312\n", + "After hill transform: 9.471165124940606e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 116,236.19\n", + "Adstocked value: 116,236.52\n", + "Saturated value: 0.4527\n", + "Final response: 64687.7658\n", + "Raw spend: 116236.18971781056\n", + "After adstock: 116236.52305114389\n", + "After hill transform: 0.4526545334988924\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 835.26\n", + "Adstocked value: 835.60\n", + "Saturated value: 0.0002\n", + "Final response: 11.2695\n", + "Raw spend: 835.2626788750908\n", + "After adstock: 835.5960122084242\n", + "After hill transform: 0.0001677620444769939\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,824.02\n", + "Adstocked value: 4,824.20\n", + "Saturated value: 0.1291\n", + "Final response: 3612.6424\n", + "Raw spend: 4824.018845912215\n", + "After adstock: 4824.19531650045\n", + "After hill transform: 0.1291041349527037\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2267713060899\n", + "After adstock: 1629.448993528312\n", + "After hill transform: 9.471165124940606e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 116,236.19\n", + "Adstocked value: 116,236.52\n", + "Saturated value: 0.4527\n", + "Final response: 64687.7658\n", + "Raw spend: 116236.18971779566\n", + "After adstock: 116236.52305112898\n", + "After hill transform: 0.4526545334988738\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 835.26\n", + "Adstocked value: 835.60\n", + "Saturated value: 0.0002\n", + "Final response: 11.2695\n", + "Raw spend: 835.262678889992\n", + "After adstock: 835.5960122233254\n", + "After hill transform: 0.0001677620444848684\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,824.02\n", + "Adstocked value: 4,824.20\n", + "Saturated value: 0.1291\n", + "Final response: 3612.6424\n", + "Raw spend: 4824.018845912215\n", + "After adstock: 4824.19531650045\n", + "After hill transform: 0.1291041349527037\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2267713060899\n", + "After adstock: 1629.448993528312\n", + "After hill transform: 9.471165124940606e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 116,236.19\n", + "Adstocked value: 116,236.52\n", + "Saturated value: 0.4527\n", + "Final response: 64687.7658\n", + "Raw spend: 116236.18971779566\n", + "After adstock: 116236.52305112898\n", + "After hill transform: 0.4526545334988738\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 835.26\n", + "Adstocked value: 835.60\n", + "Saturated value: 0.0002\n", + "Final response: 11.2695\n", + "Raw spend: 835.2626788750908\n", + "After adstock: 835.5960122084242\n", + "After hill transform: 0.0001677620444769939\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,824.02\n", + "Adstocked value: 4,824.20\n", + "Saturated value: 0.1291\n", + "Final response: 3612.6424\n", + "Raw spend: 4824.018845927116\n", + "After adstock: 4824.195316515351\n", + "After hill transform: 0.12910413495366757\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2316541242187\n", + "After adstock: 1629.453876346441\n", + "After hill transform: 9.471250173110497e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 116,237.08\n", + "Adstocked value: 116,237.42\n", + "Saturated value: 0.4527\n", + "Final response: 64687.9255\n", + "Raw spend: 116237.08327351324\n", + "After adstock: 116237.41660684657\n", + "After hill transform: 0.4526556505082261\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 835.44\n", + "Adstocked value: 835.77\n", + "Saturated value: 0.0002\n", + "Final response: 11.2757\n", + "Raw spend: 835.4384603333611\n", + "After adstock: 835.7717936666945\n", + "After hill transform: 0.0001678549518161347\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,833.07\n", + "Adstocked value: 4,833.24\n", + "Saturated value: 0.1297\n", + "Final response: 3629.0355\n", + "Raw spend: 4833.0667079051145\n", + "After adstock: 4833.24317849335\n", + "After hill transform: 0.12968997320753778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2316541242187\n", + "After adstock: 1629.453876346441\n", + "After hill transform: 9.471250173110497e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 116,237.08\n", + "Adstocked value: 116,237.42\n", + "Saturated value: 0.4527\n", + "Final response: 64687.9255\n", + "Raw spend: 116237.08327351324\n", + "After adstock: 116237.41660684657\n", + "After hill transform: 0.4526556505082261\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 835.44\n", + "Adstocked value: 835.77\n", + "Saturated value: 0.0002\n", + "Final response: 11.2757\n", + "Raw spend: 835.4384603333611\n", + "After adstock: 835.7717936666945\n", + "After hill transform: 0.0001678549518161347\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,833.07\n", + "Adstocked value: 4,833.24\n", + "Saturated value: 0.1297\n", + "Final response: 3629.0355\n", + "Raw spend: 4833.0667079051145\n", + "After adstock: 4833.24317849335\n", + "After hill transform: 0.12968997320753778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2316541391199\n", + "After adstock: 1629.453876361342\n", + "After hill transform: 9.471250173370045e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 116,237.08\n", + "Adstocked value: 116,237.42\n", + "Saturated value: 0.4527\n", + "Final response: 64687.9255\n", + "Raw spend: 116237.08327351324\n", + "After adstock: 116237.41660684657\n", + "After hill transform: 0.4526556505082261\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 835.44\n", + "Adstocked value: 835.77\n", + "Saturated value: 0.0002\n", + "Final response: 11.2757\n", + "Raw spend: 835.4384603333611\n", + "After adstock: 835.7717936666945\n", + "After hill transform: 0.0001678549518161347\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,833.07\n", + "Adstocked value: 4,833.24\n", + "Saturated value: 0.1297\n", + "Final response: 3629.0355\n", + "Raw spend: 4833.0667079051145\n", + "After adstock: 4833.24317849335\n", + "After hill transform: 0.12968997320753778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2316541242187\n", + "After adstock: 1629.453876346441\n", + "After hill transform: 9.471250173110497e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 116,237.08\n", + "Adstocked value: 116,237.42\n", + "Saturated value: 0.4527\n", + "Final response: 64687.9255\n", + "Raw spend: 116237.08327352814\n", + "After adstock: 116237.41660686147\n", + "After hill transform: 0.4526556505082447\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 835.44\n", + "Adstocked value: 835.77\n", + "Saturated value: 0.0002\n", + "Final response: 11.2757\n", + "Raw spend: 835.4384603333611\n", + "After adstock: 835.7717936666945\n", + "After hill transform: 0.0001678549518161347\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,833.07\n", + "Adstocked value: 4,833.24\n", + "Saturated value: 0.1297\n", + "Final response: 3629.0355\n", + "Raw spend: 4833.0667079051145\n", + "After adstock: 4833.24317849335\n", + "After hill transform: 0.12968997320753778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2316541242187\n", + "After adstock: 1629.453876346441\n", + "After hill transform: 9.471250173110497e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 116,237.08\n", + "Adstocked value: 116,237.42\n", + "Saturated value: 0.4527\n", + "Final response: 64687.9255\n", + "Raw spend: 116237.08327351324\n", + "After adstock: 116237.41660684657\n", + "After hill transform: 0.4526556505082261\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 835.44\n", + "Adstocked value: 835.77\n", + "Saturated value: 0.0002\n", + "Final response: 11.2757\n", + "Raw spend: 835.4384603482623\n", + "After adstock: 835.7717936815957\n", + "After hill transform: 0.00016785495182401188\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,833.07\n", + "Adstocked value: 4,833.24\n", + "Saturated value: 0.1297\n", + "Final response: 3629.0355\n", + "Raw spend: 4833.0667079051145\n", + "After adstock: 4833.24317849335\n", + "After hill transform: 0.12968997320753778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2316541242187\n", + "After adstock: 1629.453876346441\n", + "After hill transform: 9.471250173110497e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 116,237.08\n", + "Adstocked value: 116,237.42\n", + "Saturated value: 0.4527\n", + "Final response: 64687.9255\n", + "Raw spend: 116237.08327351324\n", + "After adstock: 116237.41660684657\n", + "After hill transform: 0.4526556505082261\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 835.44\n", + "Adstocked value: 835.77\n", + "Saturated value: 0.0002\n", + "Final response: 11.2757\n", + "Raw spend: 835.4384603333611\n", + "After adstock: 835.7717936666945\n", + "After hill transform: 0.0001678549518161347\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,833.07\n", + "Adstocked value: 4,833.24\n", + "Saturated value: 0.1297\n", + "Final response: 3629.0355\n", + "Raw spend: 4833.066707920016\n", + "After adstock: 4833.243178508251\n", + "After hill transform: 0.12968997320850356\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2316541242187\n", + "After adstock: 1629.453876346441\n", + "After hill transform: 9.471250173110497e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 116,237.08\n", + "Adstocked value: 116,237.42\n", + "Saturated value: 0.4527\n", + "Final response: 64687.9255\n", + "Raw spend: 116237.08327351324\n", + "After adstock: 116237.41660684657\n", + "After hill transform: 0.4526556505082261\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 835.44\n", + "Adstocked value: 835.77\n", + "Saturated value: 0.0002\n", + "Final response: 11.2757\n", + "Raw spend: 835.4384603333611\n", + "After adstock: 835.7717936666945\n", + "After hill transform: 0.0001678549518161347\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,833.07\n", + "Adstocked value: 4,833.24\n", + "Saturated value: 0.1297\n", + "Final response: 3629.0355\n", + "Raw spend: 4833.0667079051145\n", + "After adstock: 4833.24317849335\n", + "After hill transform: 0.12968997320753778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2316541391199\n", + "After adstock: 1629.453876361342\n", + "After hill transform: 9.471250173370045e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 116,237.08\n", + "Adstocked value: 116,237.42\n", + "Saturated value: 0.4527\n", + "Final response: 64687.9255\n", + "Raw spend: 116237.08327351324\n", + "After adstock: 116237.41660684657\n", + "After hill transform: 0.4526556505082261\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 835.44\n", + "Adstocked value: 835.77\n", + "Saturated value: 0.0002\n", + "Final response: 11.2757\n", + "Raw spend: 835.4384603333611\n", + "After adstock: 835.7717936666945\n", + "After hill transform: 0.0001678549518161347\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,833.07\n", + "Adstocked value: 4,833.24\n", + "Saturated value: 0.1297\n", + "Final response: 3629.0355\n", + "Raw spend: 4833.0667079051145\n", + "After adstock: 4833.24317849335\n", + "After hill transform: 0.12968997320753778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2316541242187\n", + "After adstock: 1629.453876346441\n", + "After hill transform: 9.471250173110497e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 116,237.08\n", + "Adstocked value: 116,237.42\n", + "Saturated value: 0.4527\n", + "Final response: 64687.9255\n", + "Raw spend: 116237.08327352814\n", + "After adstock: 116237.41660686147\n", + "After hill transform: 0.4526556505082447\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 835.44\n", + "Adstocked value: 835.77\n", + "Saturated value: 0.0002\n", + "Final response: 11.2757\n", + "Raw spend: 835.4384603333611\n", + "After adstock: 835.7717936666945\n", + "After hill transform: 0.0001678549518161347\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,833.07\n", + "Adstocked value: 4,833.24\n", + "Saturated value: 0.1297\n", + "Final response: 3629.0355\n", + "Raw spend: 4833.0667079051145\n", + "After adstock: 4833.24317849335\n", + "After hill transform: 0.12968997320753778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2316541242187\n", + "After adstock: 1629.453876346441\n", + "After hill transform: 9.471250173110497e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 116,237.08\n", + "Adstocked value: 116,237.42\n", + "Saturated value: 0.4527\n", + "Final response: 64687.9255\n", + "Raw spend: 116237.08327351324\n", + "After adstock: 116237.41660684657\n", + "After hill transform: 0.4526556505082261\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 835.44\n", + "Adstocked value: 835.77\n", + "Saturated value: 0.0002\n", + "Final response: 11.2757\n", + "Raw spend: 835.4384603482623\n", + "After adstock: 835.7717936815957\n", + "After hill transform: 0.00016785495182401188\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,833.07\n", + "Adstocked value: 4,833.24\n", + "Saturated value: 0.1297\n", + "Final response: 3629.0355\n", + "Raw spend: 4833.0667079051145\n", + "After adstock: 4833.24317849335\n", + "After hill transform: 0.12968997320753778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2316541242187\n", + "After adstock: 1629.453876346441\n", + "After hill transform: 9.471250173110497e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 116,237.08\n", + "Adstocked value: 116,237.42\n", + "Saturated value: 0.4527\n", + "Final response: 64687.9255\n", + "Raw spend: 116237.08327351324\n", + "After adstock: 116237.41660684657\n", + "After hill transform: 0.4526556505082261\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 835.44\n", + "Adstocked value: 835.77\n", + "Saturated value: 0.0002\n", + "Final response: 11.2757\n", + "Raw spend: 835.4384603333611\n", + "After adstock: 835.7717936666945\n", + "After hill transform: 0.0001678549518161347\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,833.07\n", + "Adstocked value: 4,833.24\n", + "Saturated value: 0.1297\n", + "Final response: 3629.0355\n", + "Raw spend: 4833.066707920016\n", + "After adstock: 4833.243178508251\n", + "After hill transform: 0.12968997320850356\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.26\n", + "Adstocked value: 1,629.48\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2561089337792\n", + "After adstock: 1629.4783311560013\n", + "After hill transform: 9.471676130851832e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 116,241.55\n", + "Adstocked value: 116,241.89\n", + "Saturated value: 0.4527\n", + "Final response: 64688.7241\n", + "Raw spend: 116241.55362085032\n", + "After adstock: 116241.88695418365\n", + "After hill transform: 0.45266123864433466\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 836.32\n", + "Adstocked value: 836.65\n", + "Saturated value: 0.0002\n", + "Final response: 11.3070\n", + "Raw spend: 836.3188335061661\n", + "After adstock: 836.6521668394995\n", + "After hill transform: 0.00016832074317359522\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,878.40\n", + "Adstocked value: 4,878.58\n", + "Saturated value: 0.1326\n", + "Final response: 3711.6597\n", + "Raw spend: 4878.4010012707795\n", + "After adstock: 4878.577471859015\n", + "After hill transform: 0.13264269200446682\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.26\n", + "Adstocked value: 1,629.48\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2561089337792\n", + "After adstock: 1629.4783311560013\n", + "After hill transform: 9.471676130851832e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 116,241.55\n", + "Adstocked value: 116,241.89\n", + "Saturated value: 0.4527\n", + "Final response: 64688.7241\n", + "Raw spend: 116241.55362085032\n", + "After adstock: 116241.88695418365\n", + "After hill transform: 0.45266123864433466\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 836.32\n", + "Adstocked value: 836.65\n", + "Saturated value: 0.0002\n", + "Final response: 11.3070\n", + "Raw spend: 836.3188335061661\n", + "After adstock: 836.6521668394995\n", + "After hill transform: 0.00016832074317359522\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,878.40\n", + "Adstocked value: 4,878.58\n", + "Saturated value: 0.1326\n", + "Final response: 3711.6597\n", + "Raw spend: 4878.4010012707795\n", + "After adstock: 4878.577471859015\n", + "After hill transform: 0.13264269200446682\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.26\n", + "Adstocked value: 1,629.48\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2561089486803\n", + "After adstock: 1629.4783311709025\n", + "After hill transform: 9.471676131111387e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 116,241.55\n", + "Adstocked value: 116,241.89\n", + "Saturated value: 0.4527\n", + "Final response: 64688.7241\n", + "Raw spend: 116241.55362085032\n", + "After adstock: 116241.88695418365\n", + "After hill transform: 0.45266123864433466\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 836.32\n", + "Adstocked value: 836.65\n", + "Saturated value: 0.0002\n", + "Final response: 11.3070\n", + "Raw spend: 836.3188335061661\n", + "After adstock: 836.6521668394995\n", + "After hill transform: 0.00016832074317359522\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,878.40\n", + "Adstocked value: 4,878.58\n", + "Saturated value: 0.1326\n", + "Final response: 3711.6597\n", + "Raw spend: 4878.4010012707795\n", + "After adstock: 4878.577471859015\n", + "After hill transform: 0.13264269200446682\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.26\n", + "Adstocked value: 1,629.48\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2561089337792\n", + "After adstock: 1629.4783311560013\n", + "After hill transform: 9.471676130851832e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 116,241.55\n", + "Adstocked value: 116,241.89\n", + "Saturated value: 0.4527\n", + "Final response: 64688.7241\n", + "Raw spend: 116241.55362086522\n", + "After adstock: 116241.88695419855\n", + "After hill transform: 0.4526612386443533\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 836.32\n", + "Adstocked value: 836.65\n", + "Saturated value: 0.0002\n", + "Final response: 11.3070\n", + "Raw spend: 836.3188335061661\n", + "After adstock: 836.6521668394995\n", + "After hill transform: 0.00016832074317359522\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,878.40\n", + "Adstocked value: 4,878.58\n", + "Saturated value: 0.1326\n", + "Final response: 3711.6597\n", + "Raw spend: 4878.4010012707795\n", + "After adstock: 4878.577471859015\n", + "After hill transform: 0.13264269200446682\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.26\n", + "Adstocked value: 1,629.48\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2561089337792\n", + "After adstock: 1629.4783311560013\n", + "After hill transform: 9.471676130851832e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 116,241.55\n", + "Adstocked value: 116,241.89\n", + "Saturated value: 0.4527\n", + "Final response: 64688.7241\n", + "Raw spend: 116241.55362085032\n", + "After adstock: 116241.88695418365\n", + "After hill transform: 0.45266123864433466\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 836.32\n", + "Adstocked value: 836.65\n", + "Saturated value: 0.0002\n", + "Final response: 11.3070\n", + "Raw spend: 836.3188335210673\n", + "After adstock: 836.6521668544007\n", + "After hill transform: 0.00016832074318148596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,878.40\n", + "Adstocked value: 4,878.58\n", + "Saturated value: 0.1326\n", + "Final response: 3711.6597\n", + "Raw spend: 4878.4010012707795\n", + "After adstock: 4878.577471859015\n", + "After hill transform: 0.13264269200446682\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.26\n", + "Adstocked value: 1,629.48\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2561089337792\n", + "After adstock: 1629.4783311560013\n", + "After hill transform: 9.471676130851832e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 116,241.55\n", + "Adstocked value: 116,241.89\n", + "Saturated value: 0.4527\n", + "Final response: 64688.7241\n", + "Raw spend: 116241.55362085032\n", + "After adstock: 116241.88695418365\n", + "After hill transform: 0.45266123864433466\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 836.32\n", + "Adstocked value: 836.65\n", + "Saturated value: 0.0002\n", + "Final response: 11.3070\n", + "Raw spend: 836.3188335061661\n", + "After adstock: 836.6521668394995\n", + "After hill transform: 0.00016832074317359522\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,878.40\n", + "Adstocked value: 4,878.58\n", + "Saturated value: 0.1326\n", + "Final response: 3711.6597\n", + "Raw spend: 4878.401001285681\n", + "After adstock: 4878.577471873916\n", + "After hill transform: 0.1326426920054421\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.26\n", + "Adstocked value: 1,629.48\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2561089337792\n", + "After adstock: 1629.4783311560013\n", + "After hill transform: 9.471676130851832e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 116,241.55\n", + "Adstocked value: 116,241.89\n", + "Saturated value: 0.4527\n", + "Final response: 64688.7241\n", + "Raw spend: 116241.55362085032\n", + "After adstock: 116241.88695418365\n", + "After hill transform: 0.45266123864433466\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 836.32\n", + "Adstocked value: 836.65\n", + "Saturated value: 0.0002\n", + "Final response: 11.3070\n", + "Raw spend: 836.3188335061661\n", + "After adstock: 836.6521668394995\n", + "After hill transform: 0.00016832074317359522\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,878.40\n", + "Adstocked value: 4,878.58\n", + "Saturated value: 0.1326\n", + "Final response: 3711.6597\n", + "Raw spend: 4878.4010012707795\n", + "After adstock: 4878.577471859015\n", + "After hill transform: 0.13264269200446682\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.26\n", + "Adstocked value: 1,629.48\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2561089486803\n", + "After adstock: 1629.4783311709025\n", + "After hill transform: 9.471676131111387e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 116,241.55\n", + "Adstocked value: 116,241.89\n", + "Saturated value: 0.4527\n", + "Final response: 64688.7241\n", + "Raw spend: 116241.55362085032\n", + "After adstock: 116241.88695418365\n", + "After hill transform: 0.45266123864433466\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 836.32\n", + "Adstocked value: 836.65\n", + "Saturated value: 0.0002\n", + "Final response: 11.3070\n", + "Raw spend: 836.3188335061661\n", + "After adstock: 836.6521668394995\n", + "After hill transform: 0.00016832074317359522\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,878.40\n", + "Adstocked value: 4,878.58\n", + "Saturated value: 0.1326\n", + "Final response: 3711.6597\n", + "Raw spend: 4878.4010012707795\n", + "After adstock: 4878.577471859015\n", + "After hill transform: 0.13264269200446682\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.26\n", + "Adstocked value: 1,629.48\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2561089337792\n", + "After adstock: 1629.4783311560013\n", + "After hill transform: 9.471676130851832e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 116,241.55\n", + "Adstocked value: 116,241.89\n", + "Saturated value: 0.4527\n", + "Final response: 64688.7241\n", + "Raw spend: 116241.55362086522\n", + "After adstock: 116241.88695419855\n", + "After hill transform: 0.4526612386443533\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 836.32\n", + "Adstocked value: 836.65\n", + "Saturated value: 0.0002\n", + "Final response: 11.3070\n", + "Raw spend: 836.3188335061661\n", + "After adstock: 836.6521668394995\n", + "After hill transform: 0.00016832074317359522\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,878.40\n", + "Adstocked value: 4,878.58\n", + "Saturated value: 0.1326\n", + "Final response: 3711.6597\n", + "Raw spend: 4878.4010012707795\n", + "After adstock: 4878.577471859015\n", + "After hill transform: 0.13264269200446682\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.26\n", + "Adstocked value: 1,629.48\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2561089337792\n", + "After adstock: 1629.4783311560013\n", + "After hill transform: 9.471676130851832e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 116,241.55\n", + "Adstocked value: 116,241.89\n", + "Saturated value: 0.4527\n", + "Final response: 64688.7241\n", + "Raw spend: 116241.55362085032\n", + "After adstock: 116241.88695418365\n", + "After hill transform: 0.45266123864433466\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 836.32\n", + "Adstocked value: 836.65\n", + "Saturated value: 0.0002\n", + "Final response: 11.3070\n", + "Raw spend: 836.3188335210673\n", + "After adstock: 836.6521668544007\n", + "After hill transform: 0.00016832074318148596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,878.40\n", + "Adstocked value: 4,878.58\n", + "Saturated value: 0.1326\n", + "Final response: 3711.6597\n", + "Raw spend: 4878.4010012707795\n", + "After adstock: 4878.577471859015\n", + "After hill transform: 0.13264269200446682\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.26\n", + "Adstocked value: 1,629.48\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2561089337792\n", + "After adstock: 1629.4783311560013\n", + "After hill transform: 9.471676130851832e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 116,241.55\n", + "Adstocked value: 116,241.89\n", + "Saturated value: 0.4527\n", + "Final response: 64688.7241\n", + "Raw spend: 116241.55362085032\n", + "After adstock: 116241.88695418365\n", + "After hill transform: 0.45266123864433466\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 836.32\n", + "Adstocked value: 836.65\n", + "Saturated value: 0.0002\n", + "Final response: 11.3070\n", + "Raw spend: 836.3188335061661\n", + "After adstock: 836.6521668394995\n", + "After hill transform: 0.00016832074317359522\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 4,878.40\n", + "Adstocked value: 4,878.58\n", + "Saturated value: 0.1326\n", + "Final response: 3711.6597\n", + "Raw spend: 4878.401001285681\n", + "After adstock: 4878.577471873916\n", + "After hill transform: 0.1326426920054421\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.38\n", + "Adstocked value: 1,629.60\n", + "Saturated value: 0.0000\n", + "Final response: 0.5117\n", + "Raw spend: 1628.3795795282215\n", + "After adstock: 1629.6018017504437\n", + "After hill transform: 9.473826956109013e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 116,264.13\n", + "Adstocked value: 116,264.46\n", + "Saturated value: 0.4527\n", + "Final response: 64692.7565\n", + "Raw spend: 116264.12900930578\n", + "After adstock: 116264.4623426391\n", + "After hill transform: 0.452689455799353\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 840.77\n", + "Adstocked value: 841.10\n", + "Saturated value: 0.0002\n", + "Final response: 11.4660\n", + "Raw spend: 840.7686578596108\n", + "After adstock: 841.1019911929442\n", + "After hill transform: 0.00017068733233518014\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,107.38\n", + "Adstocked value: 5,107.56\n", + "Saturated value: 0.1480\n", + "Final response: 4140.9801\n", + "Raw spend: 5107.383238769696\n", + "After adstock: 5107.559709357931\n", + "After hill transform: 0.1479852130895484\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.38\n", + "Adstocked value: 1,629.60\n", + "Saturated value: 0.0000\n", + "Final response: 0.5117\n", + "Raw spend: 1628.3795795282215\n", + "After adstock: 1629.6018017504437\n", + "After hill transform: 9.473826956109013e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 116,264.13\n", + "Adstocked value: 116,264.46\n", + "Saturated value: 0.4527\n", + "Final response: 64692.7565\n", + "Raw spend: 116264.12900930578\n", + "After adstock: 116264.4623426391\n", + "After hill transform: 0.452689455799353\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 840.77\n", + "Adstocked value: 841.10\n", + "Saturated value: 0.0002\n", + "Final response: 11.4660\n", + "Raw spend: 840.7686578596108\n", + "After adstock: 841.1019911929442\n", + "After hill transform: 0.00017068733233518014\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,107.38\n", + "Adstocked value: 5,107.56\n", + "Saturated value: 0.1480\n", + "Final response: 4140.9801\n", + "Raw spend: 5107.383238769696\n", + "After adstock: 5107.559709357931\n", + "After hill transform: 0.1479852130895484\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.38\n", + "Adstocked value: 1,629.60\n", + "Saturated value: 0.0000\n", + "Final response: 0.5117\n", + "Raw spend: 1628.3795795431226\n", + "After adstock: 1629.6018017653448\n", + "After hill transform: 9.473826956368605e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 116,264.13\n", + "Adstocked value: 116,264.46\n", + "Saturated value: 0.4527\n", + "Final response: 64692.7565\n", + "Raw spend: 116264.12900930578\n", + "After adstock: 116264.4623426391\n", + "After hill transform: 0.452689455799353\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 840.77\n", + "Adstocked value: 841.10\n", + "Saturated value: 0.0002\n", + "Final response: 11.4660\n", + "Raw spend: 840.7686578596108\n", + "After adstock: 841.1019911929442\n", + "After hill transform: 0.00017068733233518014\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,107.38\n", + "Adstocked value: 5,107.56\n", + "Saturated value: 0.1480\n", + "Final response: 4140.9801\n", + "Raw spend: 5107.383238769696\n", + "After adstock: 5107.559709357931\n", + "After hill transform: 0.1479852130895484\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.38\n", + "Adstocked value: 1,629.60\n", + "Saturated value: 0.0000\n", + "Final response: 0.5117\n", + "Raw spend: 1628.3795795282215\n", + "After adstock: 1629.6018017504437\n", + "After hill transform: 9.473826956109013e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 116,264.13\n", + "Adstocked value: 116,264.46\n", + "Saturated value: 0.4527\n", + "Final response: 64692.7565\n", + "Raw spend: 116264.12900932068\n", + "After adstock: 116264.462342654\n", + "After hill transform: 0.45268945579937164\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 840.77\n", + "Adstocked value: 841.10\n", + "Saturated value: 0.0002\n", + "Final response: 11.4660\n", + "Raw spend: 840.7686578596108\n", + "After adstock: 841.1019911929442\n", + "After hill transform: 0.00017068733233518014\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,107.38\n", + "Adstocked value: 5,107.56\n", + "Saturated value: 0.1480\n", + "Final response: 4140.9801\n", + "Raw spend: 5107.383238769696\n", + "After adstock: 5107.559709357931\n", + "After hill transform: 0.1479852130895484\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.38\n", + "Adstocked value: 1,629.60\n", + "Saturated value: 0.0000\n", + "Final response: 0.5117\n", + "Raw spend: 1628.3795795282215\n", + "After adstock: 1629.6018017504437\n", + "After hill transform: 9.473826956109013e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 116,264.13\n", + "Adstocked value: 116,264.46\n", + "Saturated value: 0.4527\n", + "Final response: 64692.7565\n", + "Raw spend: 116264.12900930578\n", + "After adstock: 116264.4623426391\n", + "After hill transform: 0.452689455799353\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 840.77\n", + "Adstocked value: 841.10\n", + "Saturated value: 0.0002\n", + "Final response: 11.4660\n", + "Raw spend: 840.768657874512\n", + "After adstock: 841.1019912078453\n", + "After hill transform: 0.0001706873323431395\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,107.38\n", + "Adstocked value: 5,107.56\n", + "Saturated value: 0.1480\n", + "Final response: 4140.9801\n", + "Raw spend: 5107.383238769696\n", + "After adstock: 5107.559709357931\n", + "After hill transform: 0.1479852130895484\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.38\n", + "Adstocked value: 1,629.60\n", + "Saturated value: 0.0000\n", + "Final response: 0.5117\n", + "Raw spend: 1628.3795795282215\n", + "After adstock: 1629.6018017504437\n", + "After hill transform: 9.473826956109013e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 116,264.13\n", + "Adstocked value: 116,264.46\n", + "Saturated value: 0.4527\n", + "Final response: 64692.7565\n", + "Raw spend: 116264.12900930578\n", + "After adstock: 116264.4623426391\n", + "After hill transform: 0.452689455799353\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 840.77\n", + "Adstocked value: 841.10\n", + "Saturated value: 0.0002\n", + "Final response: 11.4660\n", + "Raw spend: 840.7686578596108\n", + "After adstock: 841.1019911929442\n", + "After hill transform: 0.00017068733233518014\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,107.38\n", + "Adstocked value: 5,107.56\n", + "Saturated value: 0.1480\n", + "Final response: 4140.9801\n", + "Raw spend: 5107.383238784597\n", + "After adstock: 5107.559709372832\n", + "After hill transform: 0.1479852130905693\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.38\n", + "Adstocked value: 1,629.60\n", + "Saturated value: 0.0000\n", + "Final response: 0.5117\n", + "Raw spend: 1628.3795795282215\n", + "After adstock: 1629.6018017504437\n", + "After hill transform: 9.473826956109013e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 116,264.13\n", + "Adstocked value: 116,264.46\n", + "Saturated value: 0.4527\n", + "Final response: 64692.7565\n", + "Raw spend: 116264.12900930578\n", + "After adstock: 116264.4623426391\n", + "After hill transform: 0.452689455799353\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 840.77\n", + "Adstocked value: 841.10\n", + "Saturated value: 0.0002\n", + "Final response: 11.4660\n", + "Raw spend: 840.7686578596108\n", + "After adstock: 841.1019911929442\n", + "After hill transform: 0.00017068733233518014\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,107.38\n", + "Adstocked value: 5,107.56\n", + "Saturated value: 0.1480\n", + "Final response: 4140.9801\n", + "Raw spend: 5107.383238769696\n", + "After adstock: 5107.559709357931\n", + "After hill transform: 0.1479852130895484\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.38\n", + "Adstocked value: 1,629.60\n", + "Saturated value: 0.0000\n", + "Final response: 0.5117\n", + "Raw spend: 1628.3795795431226\n", + "After adstock: 1629.6018017653448\n", + "After hill transform: 9.473826956368605e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 116,264.13\n", + "Adstocked value: 116,264.46\n", + "Saturated value: 0.4527\n", + "Final response: 64692.7565\n", + "Raw spend: 116264.12900930578\n", + "After adstock: 116264.4623426391\n", + "After hill transform: 0.452689455799353\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 840.77\n", + "Adstocked value: 841.10\n", + "Saturated value: 0.0002\n", + "Final response: 11.4660\n", + "Raw spend: 840.7686578596108\n", + "After adstock: 841.1019911929442\n", + "After hill transform: 0.00017068733233518014\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,107.38\n", + "Adstocked value: 5,107.56\n", + "Saturated value: 0.1480\n", + "Final response: 4140.9801\n", + "Raw spend: 5107.383238769696\n", + "After adstock: 5107.559709357931\n", + "After hill transform: 0.1479852130895484\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.38\n", + "Adstocked value: 1,629.60\n", + "Saturated value: 0.0000\n", + "Final response: 0.5117\n", + "Raw spend: 1628.3795795282215\n", + "After adstock: 1629.6018017504437\n", + "After hill transform: 9.473826956109013e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 116,264.13\n", + "Adstocked value: 116,264.46\n", + "Saturated value: 0.4527\n", + "Final response: 64692.7565\n", + "Raw spend: 116264.12900932068\n", + "After adstock: 116264.462342654\n", + "After hill transform: 0.45268945579937164\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 840.77\n", + "Adstocked value: 841.10\n", + "Saturated value: 0.0002\n", + "Final response: 11.4660\n", + "Raw spend: 840.7686578596108\n", + "After adstock: 841.1019911929442\n", + "After hill transform: 0.00017068733233518014\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,107.38\n", + "Adstocked value: 5,107.56\n", + "Saturated value: 0.1480\n", + "Final response: 4140.9801\n", + "Raw spend: 5107.383238769696\n", + "After adstock: 5107.559709357931\n", + "After hill transform: 0.1479852130895484\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.38\n", + "Adstocked value: 1,629.60\n", + "Saturated value: 0.0000\n", + "Final response: 0.5117\n", + "Raw spend: 1628.3795795282215\n", + "After adstock: 1629.6018017504437\n", + "After hill transform: 9.473826956109013e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 116,264.13\n", + "Adstocked value: 116,264.46\n", + "Saturated value: 0.4527\n", + "Final response: 64692.7565\n", + "Raw spend: 116264.12900930578\n", + "After adstock: 116264.4623426391\n", + "After hill transform: 0.452689455799353\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 840.77\n", + "Adstocked value: 841.10\n", + "Saturated value: 0.0002\n", + "Final response: 11.4660\n", + "Raw spend: 840.768657874512\n", + "After adstock: 841.1019912078453\n", + "After hill transform: 0.0001706873323431395\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,107.38\n", + "Adstocked value: 5,107.56\n", + "Saturated value: 0.1480\n", + "Final response: 4140.9801\n", + "Raw spend: 5107.383238769696\n", + "After adstock: 5107.559709357931\n", + "After hill transform: 0.1479852130895484\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.38\n", + "Adstocked value: 1,629.60\n", + "Saturated value: 0.0000\n", + "Final response: 0.5117\n", + "Raw spend: 1628.3795795282215\n", + "After adstock: 1629.6018017504437\n", + "After hill transform: 9.473826956109013e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 116,264.13\n", + "Adstocked value: 116,264.46\n", + "Saturated value: 0.4527\n", + "Final response: 64692.7565\n", + "Raw spend: 116264.12900930578\n", + "After adstock: 116264.4623426391\n", + "After hill transform: 0.452689455799353\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 840.77\n", + "Adstocked value: 841.10\n", + "Saturated value: 0.0002\n", + "Final response: 11.4660\n", + "Raw spend: 840.7686578596108\n", + "After adstock: 841.1019911929442\n", + "After hill transform: 0.00017068733233518014\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,107.38\n", + "Adstocked value: 5,107.56\n", + "Saturated value: 0.1480\n", + "Final response: 4140.9801\n", + "Raw spend: 5107.383238784597\n", + "After adstock: 5107.559709372832\n", + "After hill transform: 0.1479852130905693\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,629.03\n", + "Adstocked value: 1,630.25\n", + "Saturated value: 0.0000\n", + "Final response: 0.5123\n", + "Raw spend: 1629.025378347366\n", + "After adstock: 1630.2476005695883\n", + "After hill transform: 9.485081904027715e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 116,382.21\n", + "Adstocked value: 116,382.54\n", + "Saturated value: 0.4528\n", + "Final response: 64713.8357\n", + "Raw spend: 116382.20695976011\n", + "After adstock: 116382.54029309344\n", + "After hill transform: 0.45283695808485386\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 864.04\n", + "Adstocked value: 864.38\n", + "Saturated value: 0.0002\n", + "Final response: 12.3201\n", + "Raw spend: 864.0427372796626\n", + "After adstock: 864.3760706129959\n", + "After hill transform: 0.0001834012560584251\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,305.47\n", + "Adstocked value: 6,305.65\n", + "Saturated value: 0.2376\n", + "Final response: 6649.7697\n", + "Raw spend: 6305.473459157152\n", + "After adstock: 6305.649929745387\n", + "After hill transform: 0.23764122754238576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,629.03\n", + "Adstocked value: 1,630.25\n", + "Saturated value: 0.0000\n", + "Final response: 0.5123\n", + "Raw spend: 1629.025378347366\n", + "After adstock: 1630.2476005695883\n", + "After hill transform: 9.485081904027715e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 116,382.21\n", + "Adstocked value: 116,382.54\n", + "Saturated value: 0.4528\n", + "Final response: 64713.8357\n", + "Raw spend: 116382.20695976011\n", + "After adstock: 116382.54029309344\n", + "After hill transform: 0.45283695808485386\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 864.04\n", + "Adstocked value: 864.38\n", + "Saturated value: 0.0002\n", + "Final response: 12.3201\n", + "Raw spend: 864.0427372796626\n", + "After adstock: 864.3760706129959\n", + "After hill transform: 0.0001834012560584251\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,305.47\n", + "Adstocked value: 6,305.65\n", + "Saturated value: 0.2376\n", + "Final response: 6649.7697\n", + "Raw spend: 6305.473459157152\n", + "After adstock: 6305.649929745387\n", + "After hill transform: 0.23764122754238576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,629.03\n", + "Adstocked value: 1,630.25\n", + "Saturated value: 0.0000\n", + "Final response: 0.5123\n", + "Raw spend: 1629.0253783622672\n", + "After adstock: 1630.2476005844894\n", + "After hill transform: 9.485081904287514e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 116,382.21\n", + "Adstocked value: 116,382.54\n", + "Saturated value: 0.4528\n", + "Final response: 64713.8357\n", + "Raw spend: 116382.20695976011\n", + "After adstock: 116382.54029309344\n", + "After hill transform: 0.45283695808485386\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 864.04\n", + "Adstocked value: 864.38\n", + "Saturated value: 0.0002\n", + "Final response: 12.3201\n", + "Raw spend: 864.0427372796626\n", + "After adstock: 864.3760706129959\n", + "After hill transform: 0.0001834012560584251\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,305.47\n", + "Adstocked value: 6,305.65\n", + "Saturated value: 0.2376\n", + "Final response: 6649.7697\n", + "Raw spend: 6305.473459157152\n", + "After adstock: 6305.649929745387\n", + "After hill transform: 0.23764122754238576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,629.03\n", + "Adstocked value: 1,630.25\n", + "Saturated value: 0.0000\n", + "Final response: 0.5123\n", + "Raw spend: 1629.025378347366\n", + "After adstock: 1630.2476005695883\n", + "After hill transform: 9.485081904027715e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 116,382.21\n", + "Adstocked value: 116,382.54\n", + "Saturated value: 0.4528\n", + "Final response: 64713.8357\n", + "Raw spend: 116382.20695977501\n", + "After adstock: 116382.54029310834\n", + "After hill transform: 0.4528369580848725\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 864.04\n", + "Adstocked value: 864.38\n", + "Saturated value: 0.0002\n", + "Final response: 12.3201\n", + "Raw spend: 864.0427372796626\n", + "After adstock: 864.3760706129959\n", + "After hill transform: 0.0001834012560584251\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,305.47\n", + "Adstocked value: 6,305.65\n", + "Saturated value: 0.2376\n", + "Final response: 6649.7697\n", + "Raw spend: 6305.473459157152\n", + "After adstock: 6305.649929745387\n", + "After hill transform: 0.23764122754238576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,629.03\n", + "Adstocked value: 1,630.25\n", + "Saturated value: 0.0000\n", + "Final response: 0.5123\n", + "Raw spend: 1629.025378347366\n", + "After adstock: 1630.2476005695883\n", + "After hill transform: 9.485081904027715e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 116,382.21\n", + "Adstocked value: 116,382.54\n", + "Saturated value: 0.4528\n", + "Final response: 64713.8357\n", + "Raw spend: 116382.20695976011\n", + "After adstock: 116382.54029309344\n", + "After hill transform: 0.45283695808485386\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 864.04\n", + "Adstocked value: 864.38\n", + "Saturated value: 0.0002\n", + "Final response: 12.3201\n", + "Raw spend: 864.0427372945637\n", + "After adstock: 864.3760706278971\n", + "After hill transform: 0.0001834012560667469\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,305.47\n", + "Adstocked value: 6,305.65\n", + "Saturated value: 0.2376\n", + "Final response: 6649.7697\n", + "Raw spend: 6305.473459157152\n", + "After adstock: 6305.649929745387\n", + "After hill transform: 0.23764122754238576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,629.03\n", + "Adstocked value: 1,630.25\n", + "Saturated value: 0.0000\n", + "Final response: 0.5123\n", + "Raw spend: 1629.025378347366\n", + "After adstock: 1630.2476005695883\n", + "After hill transform: 9.485081904027715e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 116,382.21\n", + "Adstocked value: 116,382.54\n", + "Saturated value: 0.4528\n", + "Final response: 64713.8357\n", + "Raw spend: 116382.20695976011\n", + "After adstock: 116382.54029309344\n", + "After hill transform: 0.45283695808485386\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 864.04\n", + "Adstocked value: 864.38\n", + "Saturated value: 0.0002\n", + "Final response: 12.3201\n", + "Raw spend: 864.0427372796626\n", + "After adstock: 864.3760706129959\n", + "After hill transform: 0.0001834012560584251\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,305.47\n", + "Adstocked value: 6,305.65\n", + "Saturated value: 0.2376\n", + "Final response: 6649.7697\n", + "Raw spend: 6305.4734591720535\n", + "After adstock: 6305.649929760289\n", + "After hill transform: 0.23764122754357397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,629.03\n", + "Adstocked value: 1,630.25\n", + "Saturated value: 0.0000\n", + "Final response: 0.5123\n", + "Raw spend: 1629.025378347366\n", + "After adstock: 1630.2476005695883\n", + "After hill transform: 9.485081904027715e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 116,382.21\n", + "Adstocked value: 116,382.54\n", + "Saturated value: 0.4528\n", + "Final response: 64713.8357\n", + "Raw spend: 116382.20695976011\n", + "After adstock: 116382.54029309344\n", + "After hill transform: 0.45283695808485386\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 864.04\n", + "Adstocked value: 864.38\n", + "Saturated value: 0.0002\n", + "Final response: 12.3201\n", + "Raw spend: 864.0427372796626\n", + "After adstock: 864.3760706129959\n", + "After hill transform: 0.0001834012560584251\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,305.47\n", + "Adstocked value: 6,305.65\n", + "Saturated value: 0.2376\n", + "Final response: 6649.7697\n", + "Raw spend: 6305.473459157152\n", + "After adstock: 6305.649929745387\n", + "After hill transform: 0.23764122754238576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,629.03\n", + "Adstocked value: 1,630.25\n", + "Saturated value: 0.0000\n", + "Final response: 0.5123\n", + "Raw spend: 1629.0253783622672\n", + "After adstock: 1630.2476005844894\n", + "After hill transform: 9.485081904287514e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 116,382.21\n", + "Adstocked value: 116,382.54\n", + "Saturated value: 0.4528\n", + "Final response: 64713.8357\n", + "Raw spend: 116382.20695976011\n", + "After adstock: 116382.54029309344\n", + "After hill transform: 0.45283695808485386\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 864.04\n", + "Adstocked value: 864.38\n", + "Saturated value: 0.0002\n", + "Final response: 12.3201\n", + "Raw spend: 864.0427372796626\n", + "After adstock: 864.3760706129959\n", + "After hill transform: 0.0001834012560584251\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,305.47\n", + "Adstocked value: 6,305.65\n", + "Saturated value: 0.2376\n", + "Final response: 6649.7697\n", + "Raw spend: 6305.473459157152\n", + "After adstock: 6305.649929745387\n", + "After hill transform: 0.23764122754238576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,629.03\n", + "Adstocked value: 1,630.25\n", + "Saturated value: 0.0000\n", + "Final response: 0.5123\n", + "Raw spend: 1629.025378347366\n", + "After adstock: 1630.2476005695883\n", + "After hill transform: 9.485081904027715e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 116,382.21\n", + "Adstocked value: 116,382.54\n", + "Saturated value: 0.4528\n", + "Final response: 64713.8357\n", + "Raw spend: 116382.20695977501\n", + "After adstock: 116382.54029310834\n", + "After hill transform: 0.4528369580848725\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 864.04\n", + "Adstocked value: 864.38\n", + "Saturated value: 0.0002\n", + "Final response: 12.3201\n", + "Raw spend: 864.0427372796626\n", + "After adstock: 864.3760706129959\n", + "After hill transform: 0.0001834012560584251\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,305.47\n", + "Adstocked value: 6,305.65\n", + "Saturated value: 0.2376\n", + "Final response: 6649.7697\n", + "Raw spend: 6305.473459157152\n", + "After adstock: 6305.649929745387\n", + "After hill transform: 0.23764122754238576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,629.03\n", + "Adstocked value: 1,630.25\n", + "Saturated value: 0.0000\n", + "Final response: 0.5123\n", + "Raw spend: 1629.025378347366\n", + "After adstock: 1630.2476005695883\n", + "After hill transform: 9.485081904027715e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 116,382.21\n", + "Adstocked value: 116,382.54\n", + "Saturated value: 0.4528\n", + "Final response: 64713.8357\n", + "Raw spend: 116382.20695976011\n", + "After adstock: 116382.54029309344\n", + "After hill transform: 0.45283695808485386\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 864.04\n", + "Adstocked value: 864.38\n", + "Saturated value: 0.0002\n", + "Final response: 12.3201\n", + "Raw spend: 864.0427372945637\n", + "After adstock: 864.3760706278971\n", + "After hill transform: 0.0001834012560667469\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,305.47\n", + "Adstocked value: 6,305.65\n", + "Saturated value: 0.2376\n", + "Final response: 6649.7697\n", + "Raw spend: 6305.473459157152\n", + "After adstock: 6305.649929745387\n", + "After hill transform: 0.23764122754238576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,629.03\n", + "Adstocked value: 1,630.25\n", + "Saturated value: 0.0000\n", + "Final response: 0.5123\n", + "Raw spend: 1629.025378347366\n", + "After adstock: 1630.2476005695883\n", + "After hill transform: 9.485081904027715e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 116,382.21\n", + "Adstocked value: 116,382.54\n", + "Saturated value: 0.4528\n", + "Final response: 64713.8357\n", + "Raw spend: 116382.20695976011\n", + "After adstock: 116382.54029309344\n", + "After hill transform: 0.45283695808485386\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 864.04\n", + "Adstocked value: 864.38\n", + "Saturated value: 0.0002\n", + "Final response: 12.3201\n", + "Raw spend: 864.0427372796626\n", + "After adstock: 864.3760706129959\n", + "After hill transform: 0.0001834012560584251\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,305.47\n", + "Adstocked value: 6,305.65\n", + "Saturated value: 0.2376\n", + "Final response: 6649.7697\n", + "Raw spend: 6305.4734591720535\n", + "After adstock: 6305.649929760289\n", + "After hill transform: 0.23764122754357397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,632.78\n", + "Adstocked value: 1,634.00\n", + "Saturated value: 0.0000\n", + "Final response: 0.5159\n", + "Raw spend: 1632.7765699104827\n", + "After adstock: 1633.998792132705\n", + "After hill transform: 9.550633682206598e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 117,068.08\n", + "Adstocked value: 117,068.41\n", + "Saturated value: 0.4537\n", + "Final response: 64835.8791\n", + "Raw spend: 117068.08012969818\n", + "After adstock: 117068.41346303151\n", + "After hill transform: 0.45369096059466746\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 999.24\n", + "Adstocked value: 999.58\n", + "Saturated value: 0.0003\n", + "Final response: 18.0603\n", + "Raw spend: 999.2417245091876\n", + "After adstock: 999.575057842521\n", + "After hill transform: 0.0002688518081176449\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 13,266.19\n", + "Adstocked value: 13,266.37\n", + "Saturated value: 0.7107\n", + "Final response: 19886.1317\n", + "Raw spend: 13266.190083320993\n", + "After adstock: 13266.366553909229\n", + "After hill transform: 0.7106659237856146\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,632.78\n", + "Adstocked value: 1,634.00\n", + "Saturated value: 0.0000\n", + "Final response: 0.5159\n", + "Raw spend: 1632.7765699104827\n", + "After adstock: 1633.998792132705\n", + "After hill transform: 9.550633682206598e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 117,068.08\n", + "Adstocked value: 117,068.41\n", + "Saturated value: 0.4537\n", + "Final response: 64835.8791\n", + "Raw spend: 117068.08012969818\n", + "After adstock: 117068.41346303151\n", + "After hill transform: 0.45369096059466746\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 999.24\n", + "Adstocked value: 999.58\n", + "Saturated value: 0.0003\n", + "Final response: 18.0603\n", + "Raw spend: 999.2417245091876\n", + "After adstock: 999.575057842521\n", + "After hill transform: 0.0002688518081176449\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 13,266.19\n", + "Adstocked value: 13,266.37\n", + "Saturated value: 0.7107\n", + "Final response: 19886.1317\n", + "Raw spend: 13266.190083320993\n", + "After adstock: 13266.366553909229\n", + "After hill transform: 0.7106659237856146\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,632.78\n", + "Adstocked value: 1,634.00\n", + "Saturated value: 0.0000\n", + "Final response: 0.5159\n", + "Raw spend: 1632.776569925384\n", + "After adstock: 1633.998792147606\n", + "After hill transform: 9.550633682467592e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 117,068.08\n", + "Adstocked value: 117,068.41\n", + "Saturated value: 0.4537\n", + "Final response: 64835.8791\n", + "Raw spend: 117068.08012969818\n", + "After adstock: 117068.41346303151\n", + "After hill transform: 0.45369096059466746\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 999.24\n", + "Adstocked value: 999.58\n", + "Saturated value: 0.0003\n", + "Final response: 18.0603\n", + "Raw spend: 999.2417245091876\n", + "After adstock: 999.575057842521\n", + "After hill transform: 0.0002688518081176449\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 13,266.19\n", + "Adstocked value: 13,266.37\n", + "Saturated value: 0.7107\n", + "Final response: 19886.1317\n", + "Raw spend: 13266.190083320993\n", + "After adstock: 13266.366553909229\n", + "After hill transform: 0.7106659237856146\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,632.78\n", + "Adstocked value: 1,634.00\n", + "Saturated value: 0.0000\n", + "Final response: 0.5159\n", + "Raw spend: 1632.7765699104827\n", + "After adstock: 1633.998792132705\n", + "After hill transform: 9.550633682206598e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 117,068.08\n", + "Adstocked value: 117,068.41\n", + "Saturated value: 0.4537\n", + "Final response: 64835.8791\n", + "Raw spend: 117068.08012971308\n", + "After adstock: 117068.41346304641\n", + "After hill transform: 0.45369096059468594\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 999.24\n", + "Adstocked value: 999.58\n", + "Saturated value: 0.0003\n", + "Final response: 18.0603\n", + "Raw spend: 999.2417245091876\n", + "After adstock: 999.575057842521\n", + "After hill transform: 0.0002688518081176449\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 13,266.19\n", + "Adstocked value: 13,266.37\n", + "Saturated value: 0.7107\n", + "Final response: 19886.1317\n", + "Raw spend: 13266.190083320993\n", + "After adstock: 13266.366553909229\n", + "After hill transform: 0.7106659237856146\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,632.78\n", + "Adstocked value: 1,634.00\n", + "Saturated value: 0.0000\n", + "Final response: 0.5159\n", + "Raw spend: 1632.7765699104827\n", + "After adstock: 1633.998792132705\n", + "After hill transform: 9.550633682206598e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 117,068.08\n", + "Adstocked value: 117,068.41\n", + "Saturated value: 0.4537\n", + "Final response: 64835.8791\n", + "Raw spend: 117068.08012969818\n", + "After adstock: 117068.41346303151\n", + "After hill transform: 0.45369096059466746\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 999.24\n", + "Adstocked value: 999.58\n", + "Saturated value: 0.0003\n", + "Final response: 18.0603\n", + "Raw spend: 999.2417245240888\n", + "After adstock: 999.5750578574222\n", + "After hill transform: 0.00026885180812819307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 13,266.19\n", + "Adstocked value: 13,266.37\n", + "Saturated value: 0.7107\n", + "Final response: 19886.1317\n", + "Raw spend: 13266.190083320993\n", + "After adstock: 13266.366553909229\n", + "After hill transform: 0.7106659237856146\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,632.78\n", + "Adstocked value: 1,634.00\n", + "Saturated value: 0.0000\n", + "Final response: 0.5159\n", + "Raw spend: 1632.7765699104827\n", + "After adstock: 1633.998792132705\n", + "After hill transform: 9.550633682206598e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 117,068.08\n", + "Adstocked value: 117,068.41\n", + "Saturated value: 0.4537\n", + "Final response: 64835.8791\n", + "Raw spend: 117068.08012969818\n", + "After adstock: 117068.41346303151\n", + "After hill transform: 0.45369096059466746\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 999.24\n", + "Adstocked value: 999.58\n", + "Saturated value: 0.0003\n", + "Final response: 18.0603\n", + "Raw spend: 999.2417245091876\n", + "After adstock: 999.575057842521\n", + "After hill transform: 0.0002688518081176449\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 13,266.19\n", + "Adstocked value: 13,266.37\n", + "Saturated value: 0.7107\n", + "Final response: 19886.1317\n", + "Raw spend: 13266.190083335894\n", + "After adstock: 13266.36655392413\n", + "After hill transform: 0.7106659237862555\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,632.78\n", + "Adstocked value: 1,634.00\n", + "Saturated value: 0.0000\n", + "Final response: 0.5159\n", + "Raw spend: 1632.7765699104827\n", + "After adstock: 1633.998792132705\n", + "After hill transform: 9.550633682206598e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 117,068.08\n", + "Adstocked value: 117,068.41\n", + "Saturated value: 0.4537\n", + "Final response: 64835.8791\n", + "Raw spend: 117068.08012969818\n", + "After adstock: 117068.41346303151\n", + "After hill transform: 0.45369096059466746\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 999.24\n", + "Adstocked value: 999.58\n", + "Saturated value: 0.0003\n", + "Final response: 18.0603\n", + "Raw spend: 999.2417245091876\n", + "After adstock: 999.575057842521\n", + "After hill transform: 0.0002688518081176449\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 13,266.19\n", + "Adstocked value: 13,266.37\n", + "Saturated value: 0.7107\n", + "Final response: 19886.1317\n", + "Raw spend: 13266.190083320993\n", + "After adstock: 13266.366553909229\n", + "After hill transform: 0.7106659237856146\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,632.78\n", + "Adstocked value: 1,634.00\n", + "Saturated value: 0.0000\n", + "Final response: 0.5159\n", + "Raw spend: 1632.776569925384\n", + "After adstock: 1633.998792147606\n", + "After hill transform: 9.550633682467592e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 117,068.08\n", + "Adstocked value: 117,068.41\n", + "Saturated value: 0.4537\n", + "Final response: 64835.8791\n", + "Raw spend: 117068.08012969818\n", + "After adstock: 117068.41346303151\n", + "After hill transform: 0.45369096059466746\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 999.24\n", + "Adstocked value: 999.58\n", + "Saturated value: 0.0003\n", + "Final response: 18.0603\n", + "Raw spend: 999.2417245091876\n", + "After adstock: 999.575057842521\n", + "After hill transform: 0.0002688518081176449\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 13,266.19\n", + "Adstocked value: 13,266.37\n", + "Saturated value: 0.7107\n", + "Final response: 19886.1317\n", + "Raw spend: 13266.190083320993\n", + "After adstock: 13266.366553909229\n", + "After hill transform: 0.7106659237856146\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,632.78\n", + "Adstocked value: 1,634.00\n", + "Saturated value: 0.0000\n", + "Final response: 0.5159\n", + "Raw spend: 1632.7765699104827\n", + "After adstock: 1633.998792132705\n", + "After hill transform: 9.550633682206598e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 117,068.08\n", + "Adstocked value: 117,068.41\n", + "Saturated value: 0.4537\n", + "Final response: 64835.8791\n", + "Raw spend: 117068.08012971308\n", + "After adstock: 117068.41346304641\n", + "After hill transform: 0.45369096059468594\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 999.24\n", + "Adstocked value: 999.58\n", + "Saturated value: 0.0003\n", + "Final response: 18.0603\n", + "Raw spend: 999.2417245091876\n", + "After adstock: 999.575057842521\n", + "After hill transform: 0.0002688518081176449\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 13,266.19\n", + "Adstocked value: 13,266.37\n", + "Saturated value: 0.7107\n", + "Final response: 19886.1317\n", + "Raw spend: 13266.190083320993\n", + "After adstock: 13266.366553909229\n", + "After hill transform: 0.7106659237856146\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,632.78\n", + "Adstocked value: 1,634.00\n", + "Saturated value: 0.0000\n", + "Final response: 0.5159\n", + "Raw spend: 1632.7765699104827\n", + "After adstock: 1633.998792132705\n", + "After hill transform: 9.550633682206598e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 117,068.08\n", + "Adstocked value: 117,068.41\n", + "Saturated value: 0.4537\n", + "Final response: 64835.8791\n", + "Raw spend: 117068.08012969818\n", + "After adstock: 117068.41346303151\n", + "After hill transform: 0.45369096059466746\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 999.24\n", + "Adstocked value: 999.58\n", + "Saturated value: 0.0003\n", + "Final response: 18.0603\n", + "Raw spend: 999.2417245240888\n", + "After adstock: 999.5750578574222\n", + "After hill transform: 0.00026885180812819307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 13,266.19\n", + "Adstocked value: 13,266.37\n", + "Saturated value: 0.7107\n", + "Final response: 19886.1317\n", + "Raw spend: 13266.190083320993\n", + "After adstock: 13266.366553909229\n", + "After hill transform: 0.7106659237856146\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,632.78\n", + "Adstocked value: 1,634.00\n", + "Saturated value: 0.0000\n", + "Final response: 0.5159\n", + "Raw spend: 1632.7765699104827\n", + "After adstock: 1633.998792132705\n", + "After hill transform: 9.550633682206598e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 117,068.08\n", + "Adstocked value: 117,068.41\n", + "Saturated value: 0.4537\n", + "Final response: 64835.8791\n", + "Raw spend: 117068.08012969818\n", + "After adstock: 117068.41346303151\n", + "After hill transform: 0.45369096059466746\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 999.24\n", + "Adstocked value: 999.58\n", + "Saturated value: 0.0003\n", + "Final response: 18.0603\n", + "Raw spend: 999.2417245091876\n", + "After adstock: 999.575057842521\n", + "After hill transform: 0.0002688518081176449\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 13,266.19\n", + "Adstocked value: 13,266.37\n", + "Saturated value: 0.7107\n", + "Final response: 19886.1317\n", + "Raw spend: 13266.190083335894\n", + "After adstock: 13266.36655392413\n", + "After hill transform: 0.7106659237862555\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,637.24\n", + "Adstocked value: 1,638.46\n", + "Saturated value: 0.0000\n", + "Final response: 0.5201\n", + "Raw spend: 1637.2414824745922\n", + "After adstock: 1638.4637046968144\n", + "After hill transform: 9.62905029137057e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 117,884.45\n", + "Adstocked value: 117,884.78\n", + "Saturated value: 0.4547\n", + "Final response: 64980.2642\n", + "Raw spend: 117884.44791077008\n", + "After adstock: 117884.7812441034\n", + "After hill transform: 0.45470129953091676\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,160.19\n", + "Adstocked value: 1,160.52\n", + "Saturated value: 0.0004\n", + "Final response: 26.7521\n", + "Raw spend: 1160.1886421693005\n", + "After adstock: 1160.5219755026337\n", + "After hill transform: 0.0003982414227385366\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,549.46\n", + "Adstocked value: 21,549.63\n", + "Saturated value: 0.9042\n", + "Final response: 25302.2484\n", + "Raw spend: 21549.4579062326\n", + "After adstock: 21549.634376820835\n", + "After hill transform: 0.904220391212419\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,637.24\n", + "Adstocked value: 1,638.46\n", + "Saturated value: 0.0000\n", + "Final response: 0.5201\n", + "Raw spend: 1637.2414824745922\n", + "After adstock: 1638.4637046968144\n", + "After hill transform: 9.62905029137057e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 117,884.45\n", + "Adstocked value: 117,884.78\n", + "Saturated value: 0.4547\n", + "Final response: 64980.2642\n", + "Raw spend: 117884.44791077008\n", + "After adstock: 117884.7812441034\n", + "After hill transform: 0.45470129953091676\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,160.19\n", + "Adstocked value: 1,160.52\n", + "Saturated value: 0.0004\n", + "Final response: 26.7521\n", + "Raw spend: 1160.1886421693005\n", + "After adstock: 1160.5219755026337\n", + "After hill transform: 0.0003982414227385366\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,549.46\n", + "Adstocked value: 21,549.63\n", + "Saturated value: 0.9042\n", + "Final response: 25302.2484\n", + "Raw spend: 21549.4579062326\n", + "After adstock: 21549.634376820835\n", + "After hill transform: 0.904220391212419\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,637.24\n", + "Adstocked value: 1,638.46\n", + "Saturated value: 0.0000\n", + "Final response: 0.5201\n", + "Raw spend: 1637.2414824894934\n", + "After adstock: 1638.4637047117155\n", + "After hill transform: 9.62905029163299e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 117,884.45\n", + "Adstocked value: 117,884.78\n", + "Saturated value: 0.4547\n", + "Final response: 64980.2642\n", + "Raw spend: 117884.44791077008\n", + "After adstock: 117884.7812441034\n", + "After hill transform: 0.45470129953091676\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,160.19\n", + "Adstocked value: 1,160.52\n", + "Saturated value: 0.0004\n", + "Final response: 26.7521\n", + "Raw spend: 1160.1886421693005\n", + "After adstock: 1160.5219755026337\n", + "After hill transform: 0.0003982414227385366\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,549.46\n", + "Adstocked value: 21,549.63\n", + "Saturated value: 0.9042\n", + "Final response: 25302.2484\n", + "Raw spend: 21549.4579062326\n", + "After adstock: 21549.634376820835\n", + "After hill transform: 0.904220391212419\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,637.24\n", + "Adstocked value: 1,638.46\n", + "Saturated value: 0.0000\n", + "Final response: 0.5201\n", + "Raw spend: 1637.2414824745922\n", + "After adstock: 1638.4637046968144\n", + "After hill transform: 9.62905029137057e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 117,884.45\n", + "Adstocked value: 117,884.78\n", + "Saturated value: 0.4547\n", + "Final response: 64980.2642\n", + "Raw spend: 117884.44791078498\n", + "After adstock: 117884.7812441183\n", + "After hill transform: 0.4547012995309352\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,160.19\n", + "Adstocked value: 1,160.52\n", + "Saturated value: 0.0004\n", + "Final response: 26.7521\n", + "Raw spend: 1160.1886421693005\n", + "After adstock: 1160.5219755026337\n", + "After hill transform: 0.0003982414227385366\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,549.46\n", + "Adstocked value: 21,549.63\n", + "Saturated value: 0.9042\n", + "Final response: 25302.2484\n", + "Raw spend: 21549.4579062326\n", + "After adstock: 21549.634376820835\n", + "After hill transform: 0.904220391212419\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,637.24\n", + "Adstocked value: 1,638.46\n", + "Saturated value: 0.0000\n", + "Final response: 0.5201\n", + "Raw spend: 1637.2414824745922\n", + "After adstock: 1638.4637046968144\n", + "After hill transform: 9.62905029137057e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 117,884.45\n", + "Adstocked value: 117,884.78\n", + "Saturated value: 0.4547\n", + "Final response: 64980.2642\n", + "Raw spend: 117884.44791077008\n", + "After adstock: 117884.7812441034\n", + "After hill transform: 0.45470129953091676\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,160.19\n", + "Adstocked value: 1,160.52\n", + "Saturated value: 0.0004\n", + "Final response: 26.7521\n", + "Raw spend: 1160.1886421842016\n", + "After adstock: 1160.5219755175349\n", + "After hill transform: 0.00039824142275199267\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,549.46\n", + "Adstocked value: 21,549.63\n", + "Saturated value: 0.9042\n", + "Final response: 25302.2484\n", + "Raw spend: 21549.4579062326\n", + "After adstock: 21549.634376820835\n", + "After hill transform: 0.904220391212419\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,637.24\n", + "Adstocked value: 1,638.46\n", + "Saturated value: 0.0000\n", + "Final response: 0.5201\n", + "Raw spend: 1637.2414824745922\n", + "After adstock: 1638.4637046968144\n", + "After hill transform: 9.62905029137057e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 117,884.45\n", + "Adstocked value: 117,884.78\n", + "Saturated value: 0.4547\n", + "Final response: 64980.2642\n", + "Raw spend: 117884.44791077008\n", + "After adstock: 117884.7812441034\n", + "After hill transform: 0.45470129953091676\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,160.19\n", + "Adstocked value: 1,160.52\n", + "Saturated value: 0.0004\n", + "Final response: 26.7521\n", + "Raw spend: 1160.1886421693005\n", + "After adstock: 1160.5219755026337\n", + "After hill transform: 0.0003982414227385366\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,549.46\n", + "Adstocked value: 21,549.63\n", + "Saturated value: 0.9042\n", + "Final response: 25302.2484\n", + "Raw spend: 21549.457906247502\n", + "After adstock: 21549.634376835736\n", + "After hill transform: 0.9042203912125852\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,637.24\n", + "Adstocked value: 1,638.46\n", + "Saturated value: 0.0000\n", + "Final response: 0.5201\n", + "Raw spend: 1637.2414824745922\n", + "After adstock: 1638.4637046968144\n", + "After hill transform: 9.62905029137057e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 117,884.45\n", + "Adstocked value: 117,884.78\n", + "Saturated value: 0.4547\n", + "Final response: 64980.2642\n", + "Raw spend: 117884.44791077008\n", + "After adstock: 117884.7812441034\n", + "After hill transform: 0.45470129953091676\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,160.19\n", + "Adstocked value: 1,160.52\n", + "Saturated value: 0.0004\n", + "Final response: 26.7521\n", + "Raw spend: 1160.1886421693005\n", + "After adstock: 1160.5219755026337\n", + "After hill transform: 0.0003982414227385366\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,549.46\n", + "Adstocked value: 21,549.63\n", + "Saturated value: 0.9042\n", + "Final response: 25302.2484\n", + "Raw spend: 21549.4579062326\n", + "After adstock: 21549.634376820835\n", + "After hill transform: 0.904220391212419\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,637.24\n", + "Adstocked value: 1,638.46\n", + "Saturated value: 0.0000\n", + "Final response: 0.5201\n", + "Raw spend: 1637.2414824894934\n", + "After adstock: 1638.4637047117155\n", + "After hill transform: 9.62905029163299e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 117,884.45\n", + "Adstocked value: 117,884.78\n", + "Saturated value: 0.4547\n", + "Final response: 64980.2642\n", + "Raw spend: 117884.44791077008\n", + "After adstock: 117884.7812441034\n", + "After hill transform: 0.45470129953091676\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,160.19\n", + "Adstocked value: 1,160.52\n", + "Saturated value: 0.0004\n", + "Final response: 26.7521\n", + "Raw spend: 1160.1886421693005\n", + "After adstock: 1160.5219755026337\n", + "After hill transform: 0.0003982414227385366\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,549.46\n", + "Adstocked value: 21,549.63\n", + "Saturated value: 0.9042\n", + "Final response: 25302.2484\n", + "Raw spend: 21549.4579062326\n", + "After adstock: 21549.634376820835\n", + "After hill transform: 0.904220391212419\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,637.24\n", + "Adstocked value: 1,638.46\n", + "Saturated value: 0.0000\n", + "Final response: 0.5201\n", + "Raw spend: 1637.2414824745922\n", + "After adstock: 1638.4637046968144\n", + "After hill transform: 9.62905029137057e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 117,884.45\n", + "Adstocked value: 117,884.78\n", + "Saturated value: 0.4547\n", + "Final response: 64980.2642\n", + "Raw spend: 117884.44791078498\n", + "After adstock: 117884.7812441183\n", + "After hill transform: 0.4547012995309352\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,160.19\n", + "Adstocked value: 1,160.52\n", + "Saturated value: 0.0004\n", + "Final response: 26.7521\n", + "Raw spend: 1160.1886421693005\n", + "After adstock: 1160.5219755026337\n", + "After hill transform: 0.0003982414227385366\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,549.46\n", + "Adstocked value: 21,549.63\n", + "Saturated value: 0.9042\n", + "Final response: 25302.2484\n", + "Raw spend: 21549.4579062326\n", + "After adstock: 21549.634376820835\n", + "After hill transform: 0.904220391212419\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,637.24\n", + "Adstocked value: 1,638.46\n", + "Saturated value: 0.0000\n", + "Final response: 0.5201\n", + "Raw spend: 1637.2414824745922\n", + "After adstock: 1638.4637046968144\n", + "After hill transform: 9.62905029137057e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 117,884.45\n", + "Adstocked value: 117,884.78\n", + "Saturated value: 0.4547\n", + "Final response: 64980.2642\n", + "Raw spend: 117884.44791077008\n", + "After adstock: 117884.7812441034\n", + "After hill transform: 0.45470129953091676\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,160.19\n", + "Adstocked value: 1,160.52\n", + "Saturated value: 0.0004\n", + "Final response: 26.7521\n", + "Raw spend: 1160.1886421842016\n", + "After adstock: 1160.5219755175349\n", + "After hill transform: 0.00039824142275199267\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,549.46\n", + "Adstocked value: 21,549.63\n", + "Saturated value: 0.9042\n", + "Final response: 25302.2484\n", + "Raw spend: 21549.4579062326\n", + "After adstock: 21549.634376820835\n", + "After hill transform: 0.904220391212419\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,637.24\n", + "Adstocked value: 1,638.46\n", + "Saturated value: 0.0000\n", + "Final response: 0.5201\n", + "Raw spend: 1637.2414824745922\n", + "After adstock: 1638.4637046968144\n", + "After hill transform: 9.62905029137057e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 117,884.45\n", + "Adstocked value: 117,884.78\n", + "Saturated value: 0.4547\n", + "Final response: 64980.2642\n", + "Raw spend: 117884.44791077008\n", + "After adstock: 117884.7812441034\n", + "After hill transform: 0.45470129953091676\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,160.19\n", + "Adstocked value: 1,160.52\n", + "Saturated value: 0.0004\n", + "Final response: 26.7521\n", + "Raw spend: 1160.1886421693005\n", + "After adstock: 1160.5219755026337\n", + "After hill transform: 0.0003982414227385366\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,549.46\n", + "Adstocked value: 21,549.63\n", + "Saturated value: 0.9042\n", + "Final response: 25302.2484\n", + "Raw spend: 21549.457906247502\n", + "After adstock: 21549.634376835736\n", + "After hill transform: 0.9042203912125852\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,638.90\n", + "Adstocked value: 1,640.13\n", + "Saturated value: 0.0000\n", + "Final response: 0.5217\n", + "Raw spend: 1638.9029360144928\n", + "After adstock: 1640.125158236715\n", + "After hill transform: 9.65833931391789e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 118,187.98\n", + "Adstocked value: 118,188.32\n", + "Saturated value: 0.4551\n", + "Final response: 65033.7071\n", + "Raw spend: 118187.98352858976\n", + "After adstock: 118188.31686192309\n", + "After hill transform: 0.4550752676677673\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,220.06\n", + "Adstocked value: 1,220.40\n", + "Saturated value: 0.0005\n", + "Final response: 30.5385\n", + "Raw spend: 1220.0622561883433\n", + "After adstock: 1220.3955895216766\n", + "After hill transform: 0.00045460700262307276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,627.46\n", + "Adstocked value: 24,627.63\n", + "Saturated value: 0.9319\n", + "Final response: 26075.5722\n", + "Raw spend: 24627.456939282238\n", + "After adstock: 24627.633409870472\n", + "After hill transform: 0.9318564783440552\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,638.90\n", + "Adstocked value: 1,640.13\n", + "Saturated value: 0.0000\n", + "Final response: 0.5217\n", + "Raw spend: 1638.9029360144928\n", + "After adstock: 1640.125158236715\n", + "After hill transform: 9.65833931391789e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 118,187.98\n", + "Adstocked value: 118,188.32\n", + "Saturated value: 0.4551\n", + "Final response: 65033.7071\n", + "Raw spend: 118187.98352858976\n", + "After adstock: 118188.31686192309\n", + "After hill transform: 0.4550752676677673\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,220.06\n", + "Adstocked value: 1,220.40\n", + "Saturated value: 0.0005\n", + "Final response: 30.5385\n", + "Raw spend: 1220.0622561883433\n", + "After adstock: 1220.3955895216766\n", + "After hill transform: 0.00045460700262307276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,627.46\n", + "Adstocked value: 24,627.63\n", + "Saturated value: 0.9319\n", + "Final response: 26075.5722\n", + "Raw spend: 24627.456939282238\n", + "After adstock: 24627.633409870472\n", + "After hill transform: 0.9318564783440552\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,638.90\n", + "Adstocked value: 1,640.13\n", + "Saturated value: 0.0000\n", + "Final response: 0.5217\n", + "Raw spend: 1638.902936029394\n", + "After adstock: 1640.125158251616\n", + "After hill transform: 9.658339314180843e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 118,187.98\n", + "Adstocked value: 118,188.32\n", + "Saturated value: 0.4551\n", + "Final response: 65033.7071\n", + "Raw spend: 118187.98352858976\n", + "After adstock: 118188.31686192309\n", + "After hill transform: 0.4550752676677673\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,220.06\n", + "Adstocked value: 1,220.40\n", + "Saturated value: 0.0005\n", + "Final response: 30.5385\n", + "Raw spend: 1220.0622561883433\n", + "After adstock: 1220.3955895216766\n", + "After hill transform: 0.00045460700262307276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,627.46\n", + "Adstocked value: 24,627.63\n", + "Saturated value: 0.9319\n", + "Final response: 26075.5722\n", + "Raw spend: 24627.456939282238\n", + "After adstock: 24627.633409870472\n", + "After hill transform: 0.9318564783440552\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,638.90\n", + "Adstocked value: 1,640.13\n", + "Saturated value: 0.0000\n", + "Final response: 0.5217\n", + "Raw spend: 1638.9029360144928\n", + "After adstock: 1640.125158236715\n", + "After hill transform: 9.65833931391789e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 118,187.98\n", + "Adstocked value: 118,188.32\n", + "Saturated value: 0.4551\n", + "Final response: 65033.7071\n", + "Raw spend: 118187.98352860466\n", + "After adstock: 118188.31686193799\n", + "After hill transform: 0.4550752676677856\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,220.06\n", + "Adstocked value: 1,220.40\n", + "Saturated value: 0.0005\n", + "Final response: 30.5385\n", + "Raw spend: 1220.0622561883433\n", + "After adstock: 1220.3955895216766\n", + "After hill transform: 0.00045460700262307276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,627.46\n", + "Adstocked value: 24,627.63\n", + "Saturated value: 0.9319\n", + "Final response: 26075.5722\n", + "Raw spend: 24627.456939282238\n", + "After adstock: 24627.633409870472\n", + "After hill transform: 0.9318564783440552\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,638.90\n", + "Adstocked value: 1,640.13\n", + "Saturated value: 0.0000\n", + "Final response: 0.5217\n", + "Raw spend: 1638.9029360144928\n", + "After adstock: 1640.125158236715\n", + "After hill transform: 9.65833931391789e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 118,187.98\n", + "Adstocked value: 118,188.32\n", + "Saturated value: 0.4551\n", + "Final response: 65033.7071\n", + "Raw spend: 118187.98352858976\n", + "After adstock: 118188.31686192309\n", + "After hill transform: 0.4550752676677673\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,220.06\n", + "Adstocked value: 1,220.40\n", + "Saturated value: 0.0005\n", + "Final response: 30.5385\n", + "Raw spend: 1220.0622562032445\n", + "After adstock: 1220.3955895365777\n", + "After hill transform: 0.00045460700263767897\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,627.46\n", + "Adstocked value: 24,627.63\n", + "Saturated value: 0.9319\n", + "Final response: 26075.5722\n", + "Raw spend: 24627.456939282238\n", + "After adstock: 24627.633409870472\n", + "After hill transform: 0.9318564783440552\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,638.90\n", + "Adstocked value: 1,640.13\n", + "Saturated value: 0.0000\n", + "Final response: 0.5217\n", + "Raw spend: 1638.9029360144928\n", + "After adstock: 1640.125158236715\n", + "After hill transform: 9.65833931391789e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 118,187.98\n", + "Adstocked value: 118,188.32\n", + "Saturated value: 0.4551\n", + "Final response: 65033.7071\n", + "Raw spend: 118187.98352858976\n", + "After adstock: 118188.31686192309\n", + "After hill transform: 0.4550752676677673\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,220.06\n", + "Adstocked value: 1,220.40\n", + "Saturated value: 0.0005\n", + "Final response: 30.5385\n", + "Raw spend: 1220.0622561883433\n", + "After adstock: 1220.3955895216766\n", + "After hill transform: 0.00045460700262307276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,627.46\n", + "Adstocked value: 24,627.63\n", + "Saturated value: 0.9319\n", + "Final response: 26075.5722\n", + "Raw spend: 24627.45693929714\n", + "After adstock: 24627.633409885373\n", + "After hill transform: 0.9318564783441617\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,638.90\n", + "Adstocked value: 1,640.13\n", + "Saturated value: 0.0000\n", + "Final response: 0.5217\n", + "Raw spend: 1638.9029360144928\n", + "After adstock: 1640.125158236715\n", + "After hill transform: 9.65833931391789e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 118,187.98\n", + "Adstocked value: 118,188.32\n", + "Saturated value: 0.4551\n", + "Final response: 65033.7071\n", + "Raw spend: 118187.98352858976\n", + "After adstock: 118188.31686192309\n", + "After hill transform: 0.4550752676677673\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,220.06\n", + "Adstocked value: 1,220.40\n", + "Saturated value: 0.0005\n", + "Final response: 30.5385\n", + "Raw spend: 1220.0622561883433\n", + "After adstock: 1220.3955895216766\n", + "After hill transform: 0.00045460700262307276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,627.46\n", + "Adstocked value: 24,627.63\n", + "Saturated value: 0.9319\n", + "Final response: 26075.5722\n", + "Raw spend: 24627.456939282238\n", + "After adstock: 24627.633409870472\n", + "After hill transform: 0.9318564783440552\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,638.90\n", + "Adstocked value: 1,640.13\n", + "Saturated value: 0.0000\n", + "Final response: 0.5217\n", + "Raw spend: 1638.902936029394\n", + "After adstock: 1640.125158251616\n", + "After hill transform: 9.658339314180843e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 118,187.98\n", + "Adstocked value: 118,188.32\n", + "Saturated value: 0.4551\n", + "Final response: 65033.7071\n", + "Raw spend: 118187.98352858976\n", + "After adstock: 118188.31686192309\n", + "After hill transform: 0.4550752676677673\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,220.06\n", + "Adstocked value: 1,220.40\n", + "Saturated value: 0.0005\n", + "Final response: 30.5385\n", + "Raw spend: 1220.0622561883433\n", + "After adstock: 1220.3955895216766\n", + "After hill transform: 0.00045460700262307276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,627.46\n", + "Adstocked value: 24,627.63\n", + "Saturated value: 0.9319\n", + "Final response: 26075.5722\n", + "Raw spend: 24627.456939282238\n", + "After adstock: 24627.633409870472\n", + "After hill transform: 0.9318564783440552\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,638.90\n", + "Adstocked value: 1,640.13\n", + "Saturated value: 0.0000\n", + "Final response: 0.5217\n", + "Raw spend: 1638.9029360144928\n", + "After adstock: 1640.125158236715\n", + "After hill transform: 9.65833931391789e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 118,187.98\n", + "Adstocked value: 118,188.32\n", + "Saturated value: 0.4551\n", + "Final response: 65033.7071\n", + "Raw spend: 118187.98352860466\n", + "After adstock: 118188.31686193799\n", + "After hill transform: 0.4550752676677856\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,220.06\n", + "Adstocked value: 1,220.40\n", + "Saturated value: 0.0005\n", + "Final response: 30.5385\n", + "Raw spend: 1220.0622561883433\n", + "After adstock: 1220.3955895216766\n", + "After hill transform: 0.00045460700262307276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,627.46\n", + "Adstocked value: 24,627.63\n", + "Saturated value: 0.9319\n", + "Final response: 26075.5722\n", + "Raw spend: 24627.456939282238\n", + "After adstock: 24627.633409870472\n", + "After hill transform: 0.9318564783440552\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,638.90\n", + "Adstocked value: 1,640.13\n", + "Saturated value: 0.0000\n", + "Final response: 0.5217\n", + "Raw spend: 1638.9029360144928\n", + "After adstock: 1640.125158236715\n", + "After hill transform: 9.65833931391789e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 118,187.98\n", + "Adstocked value: 118,188.32\n", + "Saturated value: 0.4551\n", + "Final response: 65033.7071\n", + "Raw spend: 118187.98352858976\n", + "After adstock: 118188.31686192309\n", + "After hill transform: 0.4550752676677673\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,220.06\n", + "Adstocked value: 1,220.40\n", + "Saturated value: 0.0005\n", + "Final response: 30.5385\n", + "Raw spend: 1220.0622562032445\n", + "After adstock: 1220.3955895365777\n", + "After hill transform: 0.00045460700263767897\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,627.46\n", + "Adstocked value: 24,627.63\n", + "Saturated value: 0.9319\n", + "Final response: 26075.5722\n", + "Raw spend: 24627.456939282238\n", + "After adstock: 24627.633409870472\n", + "After hill transform: 0.9318564783440552\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,638.90\n", + "Adstocked value: 1,640.13\n", + "Saturated value: 0.0000\n", + "Final response: 0.5217\n", + "Raw spend: 1638.9029360144928\n", + "After adstock: 1640.125158236715\n", + "After hill transform: 9.65833931391789e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 118,187.98\n", + "Adstocked value: 118,188.32\n", + "Saturated value: 0.4551\n", + "Final response: 65033.7071\n", + "Raw spend: 118187.98352858976\n", + "After adstock: 118188.31686192309\n", + "After hill transform: 0.4550752676677673\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,220.06\n", + "Adstocked value: 1,220.40\n", + "Saturated value: 0.0005\n", + "Final response: 30.5385\n", + "Raw spend: 1220.0622561883433\n", + "After adstock: 1220.3955895216766\n", + "After hill transform: 0.00045460700262307276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,627.46\n", + "Adstocked value: 24,627.63\n", + "Saturated value: 0.9319\n", + "Final response: 26075.5722\n", + "Raw spend: 24627.45693929714\n", + "After adstock: 24627.633409885373\n", + "After hill transform: 0.9318564783441617\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.13\n", + "Adstocked value: 1,643.35\n", + "Saturated value: 0.0000\n", + "Final response: 0.5248\n", + "Raw spend: 1642.1327577441518\n", + "After adstock: 1643.354979966374\n", + "After hill transform: 9.71544613751588e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 118,778.92\n", + "Adstocked value: 118,779.25\n", + "Saturated value: 0.4558\n", + "Final response: 65137.3792\n", + "Raw spend: 118778.91518175394\n", + "After adstock: 118779.24851508727\n", + "After hill transform: 0.4558007163854011\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,336.66\n", + "Adstocked value: 1,337.00\n", + "Saturated value: 0.0006\n", + "Final response: 38.8260\n", + "Raw spend: 1336.6649962197255\n", + "After adstock: 1336.9983295530587\n", + "After hill transform: 0.0005779781288368423\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,618.03\n", + "Adstocked value: 30,618.21\n", + "Saturated value: 0.9616\n", + "Final response: 26907.1325\n", + "Raw spend: 30618.02940130251\n", + "After adstock: 30618.205871890743\n", + "After hill transform: 0.9615737477002196\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.13\n", + "Adstocked value: 1,643.35\n", + "Saturated value: 0.0000\n", + "Final response: 0.5248\n", + "Raw spend: 1642.1327577441518\n", + "After adstock: 1643.354979966374\n", + "After hill transform: 9.71544613751588e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 118,778.92\n", + "Adstocked value: 118,779.25\n", + "Saturated value: 0.4558\n", + "Final response: 65137.3792\n", + "Raw spend: 118778.91518175394\n", + "After adstock: 118779.24851508727\n", + "After hill transform: 0.4558007163854011\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,336.66\n", + "Adstocked value: 1,337.00\n", + "Saturated value: 0.0006\n", + "Final response: 38.8260\n", + "Raw spend: 1336.6649962197255\n", + "After adstock: 1336.9983295530587\n", + "After hill transform: 0.0005779781288368423\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,618.03\n", + "Adstocked value: 30,618.21\n", + "Saturated value: 0.9616\n", + "Final response: 26907.1325\n", + "Raw spend: 30618.02940130251\n", + "After adstock: 30618.205871890743\n", + "After hill transform: 0.9615737477002196\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.13\n", + "Adstocked value: 1,643.35\n", + "Saturated value: 0.0000\n", + "Final response: 0.5248\n", + "Raw spend: 1642.132757759053\n", + "After adstock: 1643.3549799812752\n", + "After hill transform: 9.715446137779867e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 118,778.92\n", + "Adstocked value: 118,779.25\n", + "Saturated value: 0.4558\n", + "Final response: 65137.3792\n", + "Raw spend: 118778.91518175394\n", + "After adstock: 118779.24851508727\n", + "After hill transform: 0.4558007163854011\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,336.66\n", + "Adstocked value: 1,337.00\n", + "Saturated value: 0.0006\n", + "Final response: 38.8260\n", + "Raw spend: 1336.6649962197255\n", + "After adstock: 1336.9983295530587\n", + "After hill transform: 0.0005779781288368423\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,618.03\n", + "Adstocked value: 30,618.21\n", + "Saturated value: 0.9616\n", + "Final response: 26907.1325\n", + "Raw spend: 30618.02940130251\n", + "After adstock: 30618.205871890743\n", + "After hill transform: 0.9615737477002196\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.13\n", + "Adstocked value: 1,643.35\n", + "Saturated value: 0.0000\n", + "Final response: 0.5248\n", + "Raw spend: 1642.1327577441518\n", + "After adstock: 1643.354979966374\n", + "After hill transform: 9.71544613751588e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 118,778.92\n", + "Adstocked value: 118,779.25\n", + "Saturated value: 0.4558\n", + "Final response: 65137.3792\n", + "Raw spend: 118778.91518176884\n", + "After adstock: 118779.24851510217\n", + "After hill transform: 0.4558007163854193\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,336.66\n", + "Adstocked value: 1,337.00\n", + "Saturated value: 0.0006\n", + "Final response: 38.8260\n", + "Raw spend: 1336.6649962197255\n", + "After adstock: 1336.9983295530587\n", + "After hill transform: 0.0005779781288368423\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,618.03\n", + "Adstocked value: 30,618.21\n", + "Saturated value: 0.9616\n", + "Final response: 26907.1325\n", + "Raw spend: 30618.02940130251\n", + "After adstock: 30618.205871890743\n", + "After hill transform: 0.9615737477002196\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.13\n", + "Adstocked value: 1,643.35\n", + "Saturated value: 0.0000\n", + "Final response: 0.5248\n", + "Raw spend: 1642.1327577441518\n", + "After adstock: 1643.354979966374\n", + "After hill transform: 9.71544613751588e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 118,778.92\n", + "Adstocked value: 118,779.25\n", + "Saturated value: 0.4558\n", + "Final response: 65137.3792\n", + "Raw spend: 118778.91518175394\n", + "After adstock: 118779.24851508727\n", + "After hill transform: 0.4558007163854011\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,336.66\n", + "Adstocked value: 1,337.00\n", + "Saturated value: 0.0006\n", + "Final response: 38.8260\n", + "Raw spend: 1336.6649962346266\n", + "After adstock: 1336.99832956796\n", + "After hill transform: 0.0005779781288537906\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,618.03\n", + "Adstocked value: 30,618.21\n", + "Saturated value: 0.9616\n", + "Final response: 26907.1325\n", + "Raw spend: 30618.02940130251\n", + "After adstock: 30618.205871890743\n", + "After hill transform: 0.9615737477002196\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.13\n", + "Adstocked value: 1,643.35\n", + "Saturated value: 0.0000\n", + "Final response: 0.5248\n", + "Raw spend: 1642.1327577441518\n", + "After adstock: 1643.354979966374\n", + "After hill transform: 9.71544613751588e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 118,778.92\n", + "Adstocked value: 118,779.25\n", + "Saturated value: 0.4558\n", + "Final response: 65137.3792\n", + "Raw spend: 118778.91518175394\n", + "After adstock: 118779.24851508727\n", + "After hill transform: 0.4558007163854011\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,336.66\n", + "Adstocked value: 1,337.00\n", + "Saturated value: 0.0006\n", + "Final response: 38.8260\n", + "Raw spend: 1336.6649962197255\n", + "After adstock: 1336.9983295530587\n", + "After hill transform: 0.0005779781288368423\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,618.03\n", + "Adstocked value: 30,618.21\n", + "Saturated value: 0.9616\n", + "Final response: 26907.1325\n", + "Raw spend: 30618.02940131741\n", + "After adstock: 30618.205871905644\n", + "After hill transform: 0.9615737477002696\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.13\n", + "Adstocked value: 1,643.35\n", + "Saturated value: 0.0000\n", + "Final response: 0.5248\n", + "Raw spend: 1642.1327577441518\n", + "After adstock: 1643.354979966374\n", + "After hill transform: 9.71544613751588e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 118,778.92\n", + "Adstocked value: 118,779.25\n", + "Saturated value: 0.4558\n", + "Final response: 65137.3792\n", + "Raw spend: 118778.91518175394\n", + "After adstock: 118779.24851508727\n", + "After hill transform: 0.4558007163854011\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,336.66\n", + "Adstocked value: 1,337.00\n", + "Saturated value: 0.0006\n", + "Final response: 38.8260\n", + "Raw spend: 1336.6649962197255\n", + "After adstock: 1336.9983295530587\n", + "After hill transform: 0.0005779781288368423\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,618.03\n", + "Adstocked value: 30,618.21\n", + "Saturated value: 0.9616\n", + "Final response: 26907.1325\n", + "Raw spend: 30618.02940130251\n", + "After adstock: 30618.205871890743\n", + "After hill transform: 0.9615737477002196\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.13\n", + "Adstocked value: 1,643.35\n", + "Saturated value: 0.0000\n", + "Final response: 0.5248\n", + "Raw spend: 1642.132757759053\n", + "After adstock: 1643.3549799812752\n", + "After hill transform: 9.715446137779867e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 118,778.92\n", + "Adstocked value: 118,779.25\n", + "Saturated value: 0.4558\n", + "Final response: 65137.3792\n", + "Raw spend: 118778.91518175394\n", + "After adstock: 118779.24851508727\n", + "After hill transform: 0.4558007163854011\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,336.66\n", + "Adstocked value: 1,337.00\n", + "Saturated value: 0.0006\n", + "Final response: 38.8260\n", + "Raw spend: 1336.6649962197255\n", + "After adstock: 1336.9983295530587\n", + "After hill transform: 0.0005779781288368423\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,618.03\n", + "Adstocked value: 30,618.21\n", + "Saturated value: 0.9616\n", + "Final response: 26907.1325\n", + "Raw spend: 30618.02940130251\n", + "After adstock: 30618.205871890743\n", + "After hill transform: 0.9615737477002196\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.13\n", + "Adstocked value: 1,643.35\n", + "Saturated value: 0.0000\n", + "Final response: 0.5248\n", + "Raw spend: 1642.1327577441518\n", + "After adstock: 1643.354979966374\n", + "After hill transform: 9.71544613751588e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 118,778.92\n", + "Adstocked value: 118,779.25\n", + "Saturated value: 0.4558\n", + "Final response: 65137.3792\n", + "Raw spend: 118778.91518176884\n", + "After adstock: 118779.24851510217\n", + "After hill transform: 0.4558007163854193\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,336.66\n", + "Adstocked value: 1,337.00\n", + "Saturated value: 0.0006\n", + "Final response: 38.8260\n", + "Raw spend: 1336.6649962197255\n", + "After adstock: 1336.9983295530587\n", + "After hill transform: 0.0005779781288368423\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,618.03\n", + "Adstocked value: 30,618.21\n", + "Saturated value: 0.9616\n", + "Final response: 26907.1325\n", + "Raw spend: 30618.02940130251\n", + "After adstock: 30618.205871890743\n", + "After hill transform: 0.9615737477002196\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.13\n", + "Adstocked value: 1,643.35\n", + "Saturated value: 0.0000\n", + "Final response: 0.5248\n", + "Raw spend: 1642.1327577441518\n", + "After adstock: 1643.354979966374\n", + "After hill transform: 9.71544613751588e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 118,778.92\n", + "Adstocked value: 118,779.25\n", + "Saturated value: 0.4558\n", + "Final response: 65137.3792\n", + "Raw spend: 118778.91518175394\n", + "After adstock: 118779.24851508727\n", + "After hill transform: 0.4558007163854011\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,336.66\n", + "Adstocked value: 1,337.00\n", + "Saturated value: 0.0006\n", + "Final response: 38.8260\n", + "Raw spend: 1336.6649962346266\n", + "After adstock: 1336.99832956796\n", + "After hill transform: 0.0005779781288537906\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,618.03\n", + "Adstocked value: 30,618.21\n", + "Saturated value: 0.9616\n", + "Final response: 26907.1325\n", + "Raw spend: 30618.02940130251\n", + "After adstock: 30618.205871890743\n", + "After hill transform: 0.9615737477002196\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.13\n", + "Adstocked value: 1,643.35\n", + "Saturated value: 0.0000\n", + "Final response: 0.5248\n", + "Raw spend: 1642.1327577441518\n", + "After adstock: 1643.354979966374\n", + "After hill transform: 9.71544613751588e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 118,778.92\n", + "Adstocked value: 118,779.25\n", + "Saturated value: 0.4558\n", + "Final response: 65137.3792\n", + "Raw spend: 118778.91518175394\n", + "After adstock: 118779.24851508727\n", + "After hill transform: 0.4558007163854011\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,336.66\n", + "Adstocked value: 1,337.00\n", + "Saturated value: 0.0006\n", + "Final response: 38.8260\n", + "Raw spend: 1336.6649962197255\n", + "After adstock: 1336.9983295530587\n", + "After hill transform: 0.0005779781288368423\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,618.03\n", + "Adstocked value: 30,618.21\n", + "Saturated value: 0.9616\n", + "Final response: 26907.1325\n", + "Raw spend: 30618.02940131741\n", + "After adstock: 30618.205871905644\n", + "After hill transform: 0.9615737477002696\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,645.55\n", + "Adstocked value: 1,646.77\n", + "Saturated value: 0.0000\n", + "Final response: 0.5280\n", + "Raw spend: 1645.5512416043862\n", + "After adstock: 1646.7734638266083\n", + "After hill transform: 9.776133315340498e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 119,404.17\n", + "Adstocked value: 119,404.50\n", + "Saturated value: 0.4566\n", + "Final response: 65246.5420\n", + "Raw spend: 119404.17075927893\n", + "After adstock: 119404.50409261226\n", + "After hill transform: 0.45656458581293713\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,460.09\n", + "Adstocked value: 1,460.43\n", + "Saturated value: 0.0007\n", + "Final response: 48.9793\n", + "Raw spend: 1460.0937867141347\n", + "After adstock: 1460.427120047468\n", + "After hill transform: 0.0007291245961108439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,954.78\n", + "Adstocked value: 36,954.96\n", + "Saturated value: 0.9768\n", + "Final response: 27334.3147\n", + "Raw spend: 36954.78027668129\n", + "After adstock: 36954.95674726953\n", + "After hill transform: 0.976839857452447\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,645.55\n", + "Adstocked value: 1,646.77\n", + "Saturated value: 0.0000\n", + "Final response: 0.5280\n", + "Raw spend: 1645.5512416043862\n", + "After adstock: 1646.7734638266083\n", + "After hill transform: 9.776133315340498e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 119,404.17\n", + "Adstocked value: 119,404.50\n", + "Saturated value: 0.4566\n", + "Final response: 65246.5420\n", + "Raw spend: 119404.17075927893\n", + "After adstock: 119404.50409261226\n", + "After hill transform: 0.45656458581293713\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,460.09\n", + "Adstocked value: 1,460.43\n", + "Saturated value: 0.0007\n", + "Final response: 48.9793\n", + "Raw spend: 1460.0937867141347\n", + "After adstock: 1460.427120047468\n", + "After hill transform: 0.0007291245961108439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,954.78\n", + "Adstocked value: 36,954.96\n", + "Saturated value: 0.9768\n", + "Final response: 27334.3147\n", + "Raw spend: 36954.78027668129\n", + "After adstock: 36954.95674726953\n", + "After hill transform: 0.976839857452447\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,645.55\n", + "Adstocked value: 1,646.77\n", + "Saturated value: 0.0000\n", + "Final response: 0.5280\n", + "Raw spend: 1645.5512416192873\n", + "After adstock: 1646.7734638415095\n", + "After hill transform: 9.77613331560558e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 119,404.17\n", + "Adstocked value: 119,404.50\n", + "Saturated value: 0.4566\n", + "Final response: 65246.5420\n", + "Raw spend: 119404.17075927893\n", + "After adstock: 119404.50409261226\n", + "After hill transform: 0.45656458581293713\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,460.09\n", + "Adstocked value: 1,460.43\n", + "Saturated value: 0.0007\n", + "Final response: 48.9793\n", + "Raw spend: 1460.0937867141347\n", + "After adstock: 1460.427120047468\n", + "After hill transform: 0.0007291245961108439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,954.78\n", + "Adstocked value: 36,954.96\n", + "Saturated value: 0.9768\n", + "Final response: 27334.3147\n", + "Raw spend: 36954.78027668129\n", + "After adstock: 36954.95674726953\n", + "After hill transform: 0.976839857452447\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,645.55\n", + "Adstocked value: 1,646.77\n", + "Saturated value: 0.0000\n", + "Final response: 0.5280\n", + "Raw spend: 1645.5512416043862\n", + "After adstock: 1646.7734638266083\n", + "After hill transform: 9.776133315340498e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 119,404.17\n", + "Adstocked value: 119,404.50\n", + "Saturated value: 0.4566\n", + "Final response: 65246.5420\n", + "Raw spend: 119404.17075929383\n", + "After adstock: 119404.50409262716\n", + "After hill transform: 0.4565645858129553\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,460.09\n", + "Adstocked value: 1,460.43\n", + "Saturated value: 0.0007\n", + "Final response: 48.9793\n", + "Raw spend: 1460.0937867141347\n", + "After adstock: 1460.427120047468\n", + "After hill transform: 0.0007291245961108439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,954.78\n", + "Adstocked value: 36,954.96\n", + "Saturated value: 0.9768\n", + "Final response: 27334.3147\n", + "Raw spend: 36954.78027668129\n", + "After adstock: 36954.95674726953\n", + "After hill transform: 0.976839857452447\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,645.55\n", + "Adstocked value: 1,646.77\n", + "Saturated value: 0.0000\n", + "Final response: 0.5280\n", + "Raw spend: 1645.5512416043862\n", + "After adstock: 1646.7734638266083\n", + "After hill transform: 9.776133315340498e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 119,404.17\n", + "Adstocked value: 119,404.50\n", + "Saturated value: 0.4566\n", + "Final response: 65246.5420\n", + "Raw spend: 119404.17075927893\n", + "After adstock: 119404.50409261226\n", + "After hill transform: 0.45656458581293713\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,460.09\n", + "Adstocked value: 1,460.43\n", + "Saturated value: 0.0007\n", + "Final response: 48.9793\n", + "Raw spend: 1460.0937867290359\n", + "After adstock: 1460.427120062369\n", + "After hill transform: 0.0007291245961304146\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,954.78\n", + "Adstocked value: 36,954.96\n", + "Saturated value: 0.9768\n", + "Final response: 27334.3147\n", + "Raw spend: 36954.78027668129\n", + "After adstock: 36954.95674726953\n", + "After hill transform: 0.976839857452447\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,645.55\n", + "Adstocked value: 1,646.77\n", + "Saturated value: 0.0000\n", + "Final response: 0.5280\n", + "Raw spend: 1645.5512416043862\n", + "After adstock: 1646.7734638266083\n", + "After hill transform: 9.776133315340498e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 119,404.17\n", + "Adstocked value: 119,404.50\n", + "Saturated value: 0.4566\n", + "Final response: 65246.5420\n", + "Raw spend: 119404.17075927893\n", + "After adstock: 119404.50409261226\n", + "After hill transform: 0.45656458581293713\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,460.09\n", + "Adstocked value: 1,460.43\n", + "Saturated value: 0.0007\n", + "Final response: 48.9793\n", + "Raw spend: 1460.0937867141347\n", + "After adstock: 1460.427120047468\n", + "After hill transform: 0.0007291245961108439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,954.78\n", + "Adstocked value: 36,954.96\n", + "Saturated value: 0.9768\n", + "Final response: 27334.3147\n", + "Raw spend: 36954.78027669619\n", + "After adstock: 36954.95674728443\n", + "After hill transform: 0.9768398574524723\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,645.55\n", + "Adstocked value: 1,646.77\n", + "Saturated value: 0.0000\n", + "Final response: 0.5280\n", + "Raw spend: 1645.5512416043862\n", + "After adstock: 1646.7734638266083\n", + "After hill transform: 9.776133315340498e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 119,404.17\n", + "Adstocked value: 119,404.50\n", + "Saturated value: 0.4566\n", + "Final response: 65246.5420\n", + "Raw spend: 119404.17075927893\n", + "After adstock: 119404.50409261226\n", + "After hill transform: 0.45656458581293713\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,460.09\n", + "Adstocked value: 1,460.43\n", + "Saturated value: 0.0007\n", + "Final response: 48.9793\n", + "Raw spend: 1460.0937867141347\n", + "After adstock: 1460.427120047468\n", + "After hill transform: 0.0007291245961108439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,954.78\n", + "Adstocked value: 36,954.96\n", + "Saturated value: 0.9768\n", + "Final response: 27334.3147\n", + "Raw spend: 36954.78027668129\n", + "After adstock: 36954.95674726953\n", + "After hill transform: 0.976839857452447\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,645.55\n", + "Adstocked value: 1,646.77\n", + "Saturated value: 0.0000\n", + "Final response: 0.5280\n", + "Raw spend: 1645.5512416192873\n", + "After adstock: 1646.7734638415095\n", + "After hill transform: 9.77613331560558e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 119,404.17\n", + "Adstocked value: 119,404.50\n", + "Saturated value: 0.4566\n", + "Final response: 65246.5420\n", + "Raw spend: 119404.17075927893\n", + "After adstock: 119404.50409261226\n", + "After hill transform: 0.45656458581293713\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,460.09\n", + "Adstocked value: 1,460.43\n", + "Saturated value: 0.0007\n", + "Final response: 48.9793\n", + "Raw spend: 1460.0937867141347\n", + "After adstock: 1460.427120047468\n", + "After hill transform: 0.0007291245961108439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,954.78\n", + "Adstocked value: 36,954.96\n", + "Saturated value: 0.9768\n", + "Final response: 27334.3147\n", + "Raw spend: 36954.78027668129\n", + "After adstock: 36954.95674726953\n", + "After hill transform: 0.976839857452447\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,645.55\n", + "Adstocked value: 1,646.77\n", + "Saturated value: 0.0000\n", + "Final response: 0.5280\n", + "Raw spend: 1645.5512416043862\n", + "After adstock: 1646.7734638266083\n", + "After hill transform: 9.776133315340498e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 119,404.17\n", + "Adstocked value: 119,404.50\n", + "Saturated value: 0.4566\n", + "Final response: 65246.5420\n", + "Raw spend: 119404.17075929383\n", + "After adstock: 119404.50409262716\n", + "After hill transform: 0.4565645858129553\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,460.09\n", + "Adstocked value: 1,460.43\n", + "Saturated value: 0.0007\n", + "Final response: 48.9793\n", + "Raw spend: 1460.0937867141347\n", + "After adstock: 1460.427120047468\n", + "After hill transform: 0.0007291245961108439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,954.78\n", + "Adstocked value: 36,954.96\n", + "Saturated value: 0.9768\n", + "Final response: 27334.3147\n", + "Raw spend: 36954.78027668129\n", + "After adstock: 36954.95674726953\n", + "After hill transform: 0.976839857452447\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,645.55\n", + "Adstocked value: 1,646.77\n", + "Saturated value: 0.0000\n", + "Final response: 0.5280\n", + "Raw spend: 1645.5512416043862\n", + "After adstock: 1646.7734638266083\n", + "After hill transform: 9.776133315340498e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 119,404.17\n", + "Adstocked value: 119,404.50\n", + "Saturated value: 0.4566\n", + "Final response: 65246.5420\n", + "Raw spend: 119404.17075927893\n", + "After adstock: 119404.50409261226\n", + "After hill transform: 0.45656458581293713\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,460.09\n", + "Adstocked value: 1,460.43\n", + "Saturated value: 0.0007\n", + "Final response: 48.9793\n", + "Raw spend: 1460.0937867290359\n", + "After adstock: 1460.427120062369\n", + "After hill transform: 0.0007291245961304146\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,954.78\n", + "Adstocked value: 36,954.96\n", + "Saturated value: 0.9768\n", + "Final response: 27334.3147\n", + "Raw spend: 36954.78027668129\n", + "After adstock: 36954.95674726953\n", + "After hill transform: 0.976839857452447\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,645.55\n", + "Adstocked value: 1,646.77\n", + "Saturated value: 0.0000\n", + "Final response: 0.5280\n", + "Raw spend: 1645.5512416043862\n", + "After adstock: 1646.7734638266083\n", + "After hill transform: 9.776133315340498e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 119,404.17\n", + "Adstocked value: 119,404.50\n", + "Saturated value: 0.4566\n", + "Final response: 65246.5420\n", + "Raw spend: 119404.17075927893\n", + "After adstock: 119404.50409261226\n", + "After hill transform: 0.45656458581293713\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,460.09\n", + "Adstocked value: 1,460.43\n", + "Saturated value: 0.0007\n", + "Final response: 48.9793\n", + "Raw spend: 1460.0937867141347\n", + "After adstock: 1460.427120047468\n", + "After hill transform: 0.0007291245961108439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,954.78\n", + "Adstocked value: 36,954.96\n", + "Saturated value: 0.9768\n", + "Final response: 27334.3147\n", + "Raw spend: 36954.78027669619\n", + "After adstock: 36954.95674728443\n", + "After hill transform: 0.9768398574524723\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,650.50\n", + "Adstocked value: 1,651.73\n", + "Saturated value: 0.0000\n", + "Final response: 0.5328\n", + "Raw spend: 1650.5044809170008\n", + "After adstock: 1651.726703139223\n", + "After hill transform: 9.864513816698471e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,310.22\n", + "Adstocked value: 120,310.55\n", + "Saturated value: 0.4577\n", + "Final response: 65403.7686\n", + "Raw spend: 120310.2163667583\n", + "After adstock: 120310.54970009162\n", + "After hill transform: 0.45766478383424297\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,639.02\n", + "Adstocked value: 1,639.36\n", + "Saturated value: 0.0010\n", + "Final response: 66.3802\n", + "Raw spend: 1639.0249351200712\n", + "After adstock: 1639.3582684534044\n", + "After hill transform: 0.000988161050171537\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,135.48\n", + "Adstocked value: 46,135.65\n", + "Saturated value: 0.9874\n", + "Final response: 27628.5316\n", + "Raw spend: 46135.47845376565\n", + "After adstock: 46135.65492435389\n", + "After hill transform: 0.9873542138778257\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,650.50\n", + "Adstocked value: 1,651.73\n", + "Saturated value: 0.0000\n", + "Final response: 0.5328\n", + "Raw spend: 1650.5044809170008\n", + "After adstock: 1651.726703139223\n", + "After hill transform: 9.864513816698471e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,310.22\n", + "Adstocked value: 120,310.55\n", + "Saturated value: 0.4577\n", + "Final response: 65403.7686\n", + "Raw spend: 120310.2163667583\n", + "After adstock: 120310.54970009162\n", + "After hill transform: 0.45766478383424297\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,639.02\n", + "Adstocked value: 1,639.36\n", + "Saturated value: 0.0010\n", + "Final response: 66.3802\n", + "Raw spend: 1639.0249351200712\n", + "After adstock: 1639.3582684534044\n", + "After hill transform: 0.000988161050171537\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,135.48\n", + "Adstocked value: 46,135.65\n", + "Saturated value: 0.9874\n", + "Final response: 27628.5316\n", + "Raw spend: 46135.47845376565\n", + "After adstock: 46135.65492435389\n", + "After hill transform: 0.9873542138778257\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,650.50\n", + "Adstocked value: 1,651.73\n", + "Saturated value: 0.0000\n", + "Final response: 0.5328\n", + "Raw spend: 1650.504480931902\n", + "After adstock: 1651.7267031541242\n", + "After hill transform: 9.864513816965151e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,310.22\n", + "Adstocked value: 120,310.55\n", + "Saturated value: 0.4577\n", + "Final response: 65403.7686\n", + "Raw spend: 120310.2163667583\n", + "After adstock: 120310.54970009162\n", + "After hill transform: 0.45766478383424297\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,639.02\n", + "Adstocked value: 1,639.36\n", + "Saturated value: 0.0010\n", + "Final response: 66.3802\n", + "Raw spend: 1639.0249351200712\n", + "After adstock: 1639.3582684534044\n", + "After hill transform: 0.000988161050171537\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,135.48\n", + "Adstocked value: 46,135.65\n", + "Saturated value: 0.9874\n", + "Final response: 27628.5316\n", + "Raw spend: 46135.47845376565\n", + "After adstock: 46135.65492435389\n", + "After hill transform: 0.9873542138778257\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,650.50\n", + "Adstocked value: 1,651.73\n", + "Saturated value: 0.0000\n", + "Final response: 0.5328\n", + "Raw spend: 1650.5044809170008\n", + "After adstock: 1651.726703139223\n", + "After hill transform: 9.864513816698471e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,310.22\n", + "Adstocked value: 120,310.55\n", + "Saturated value: 0.4577\n", + "Final response: 65403.7686\n", + "Raw spend: 120310.2163667732\n", + "After adstock: 120310.54970010652\n", + "After hill transform: 0.45766478383426096\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,639.02\n", + "Adstocked value: 1,639.36\n", + "Saturated value: 0.0010\n", + "Final response: 66.3802\n", + "Raw spend: 1639.0249351200712\n", + "After adstock: 1639.3582684534044\n", + "After hill transform: 0.000988161050171537\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,135.48\n", + "Adstocked value: 46,135.65\n", + "Saturated value: 0.9874\n", + "Final response: 27628.5316\n", + "Raw spend: 46135.47845376565\n", + "After adstock: 46135.65492435389\n", + "After hill transform: 0.9873542138778257\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,650.50\n", + "Adstocked value: 1,651.73\n", + "Saturated value: 0.0000\n", + "Final response: 0.5328\n", + "Raw spend: 1650.5044809170008\n", + "After adstock: 1651.726703139223\n", + "After hill transform: 9.864513816698471e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,310.22\n", + "Adstocked value: 120,310.55\n", + "Saturated value: 0.4577\n", + "Final response: 65403.7686\n", + "Raw spend: 120310.2163667583\n", + "After adstock: 120310.54970009162\n", + "After hill transform: 0.45766478383424297\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,639.02\n", + "Adstocked value: 1,639.36\n", + "Saturated value: 0.0010\n", + "Final response: 66.3802\n", + "Raw spend: 1639.0249351349723\n", + "After adstock: 1639.3582684683056\n", + "After hill transform: 0.0009881610501951594\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,135.48\n", + "Adstocked value: 46,135.65\n", + "Saturated value: 0.9874\n", + "Final response: 27628.5316\n", + "Raw spend: 46135.47845376565\n", + "After adstock: 46135.65492435389\n", + "After hill transform: 0.9873542138778257\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,650.50\n", + "Adstocked value: 1,651.73\n", + "Saturated value: 0.0000\n", + "Final response: 0.5328\n", + "Raw spend: 1650.5044809170008\n", + "After adstock: 1651.726703139223\n", + "After hill transform: 9.864513816698471e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,310.22\n", + "Adstocked value: 120,310.55\n", + "Saturated value: 0.4577\n", + "Final response: 65403.7686\n", + "Raw spend: 120310.2163667583\n", + "After adstock: 120310.54970009162\n", + "After hill transform: 0.45766478383424297\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,639.02\n", + "Adstocked value: 1,639.36\n", + "Saturated value: 0.0010\n", + "Final response: 66.3802\n", + "Raw spend: 1639.0249351200712\n", + "After adstock: 1639.3582684534044\n", + "After hill transform: 0.000988161050171537\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,135.48\n", + "Adstocked value: 46,135.65\n", + "Saturated value: 0.9874\n", + "Final response: 27628.5316\n", + "Raw spend: 46135.47845378055\n", + "After adstock: 46135.65492436879\n", + "After hill transform: 0.987354213877837\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,650.50\n", + "Adstocked value: 1,651.73\n", + "Saturated value: 0.0000\n", + "Final response: 0.5328\n", + "Raw spend: 1650.5044809170008\n", + "After adstock: 1651.726703139223\n", + "After hill transform: 9.864513816698471e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,310.22\n", + "Adstocked value: 120,310.55\n", + "Saturated value: 0.4577\n", + "Final response: 65403.7686\n", + "Raw spend: 120310.2163667583\n", + "After adstock: 120310.54970009162\n", + "After hill transform: 0.45766478383424297\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,639.02\n", + "Adstocked value: 1,639.36\n", + "Saturated value: 0.0010\n", + "Final response: 66.3802\n", + "Raw spend: 1639.0249351200712\n", + "After adstock: 1639.3582684534044\n", + "After hill transform: 0.000988161050171537\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,135.48\n", + "Adstocked value: 46,135.65\n", + "Saturated value: 0.9874\n", + "Final response: 27628.5316\n", + "Raw spend: 46135.47845376565\n", + "After adstock: 46135.65492435389\n", + "After hill transform: 0.9873542138778257\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,650.50\n", + "Adstocked value: 1,651.73\n", + "Saturated value: 0.0000\n", + "Final response: 0.5328\n", + "Raw spend: 1650.504480931902\n", + "After adstock: 1651.7267031541242\n", + "After hill transform: 9.864513816965151e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,310.22\n", + "Adstocked value: 120,310.55\n", + "Saturated value: 0.4577\n", + "Final response: 65403.7686\n", + "Raw spend: 120310.2163667583\n", + "After adstock: 120310.54970009162\n", + "After hill transform: 0.45766478383424297\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,639.02\n", + "Adstocked value: 1,639.36\n", + "Saturated value: 0.0010\n", + "Final response: 66.3802\n", + "Raw spend: 1639.0249351200712\n", + "After adstock: 1639.3582684534044\n", + "After hill transform: 0.000988161050171537\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,135.48\n", + "Adstocked value: 46,135.65\n", + "Saturated value: 0.9874\n", + "Final response: 27628.5316\n", + "Raw spend: 46135.47845376565\n", + "After adstock: 46135.65492435389\n", + "After hill transform: 0.9873542138778257\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,650.50\n", + "Adstocked value: 1,651.73\n", + "Saturated value: 0.0000\n", + "Final response: 0.5328\n", + "Raw spend: 1650.5044809170008\n", + "After adstock: 1651.726703139223\n", + "After hill transform: 9.864513816698471e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,310.22\n", + "Adstocked value: 120,310.55\n", + "Saturated value: 0.4577\n", + "Final response: 65403.7686\n", + "Raw spend: 120310.2163667732\n", + "After adstock: 120310.54970010652\n", + "After hill transform: 0.45766478383426096\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,639.02\n", + "Adstocked value: 1,639.36\n", + "Saturated value: 0.0010\n", + "Final response: 66.3802\n", + "Raw spend: 1639.0249351200712\n", + "After adstock: 1639.3582684534044\n", + "After hill transform: 0.000988161050171537\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,135.48\n", + "Adstocked value: 46,135.65\n", + "Saturated value: 0.9874\n", + "Final response: 27628.5316\n", + "Raw spend: 46135.47845376565\n", + "After adstock: 46135.65492435389\n", + "After hill transform: 0.9873542138778257\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,650.50\n", + "Adstocked value: 1,651.73\n", + "Saturated value: 0.0000\n", + "Final response: 0.5328\n", + "Raw spend: 1650.5044809170008\n", + "After adstock: 1651.726703139223\n", + "After hill transform: 9.864513816698471e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,310.22\n", + "Adstocked value: 120,310.55\n", + "Saturated value: 0.4577\n", + "Final response: 65403.7686\n", + "Raw spend: 120310.2163667583\n", + "After adstock: 120310.54970009162\n", + "After hill transform: 0.45766478383424297\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,639.02\n", + "Adstocked value: 1,639.36\n", + "Saturated value: 0.0010\n", + "Final response: 66.3802\n", + "Raw spend: 1639.0249351349723\n", + "After adstock: 1639.3582684683056\n", + "After hill transform: 0.0009881610501951594\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,135.48\n", + "Adstocked value: 46,135.65\n", + "Saturated value: 0.9874\n", + "Final response: 27628.5316\n", + "Raw spend: 46135.47845376565\n", + "After adstock: 46135.65492435389\n", + "After hill transform: 0.9873542138778257\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,650.50\n", + "Adstocked value: 1,651.73\n", + "Saturated value: 0.0000\n", + "Final response: 0.5328\n", + "Raw spend: 1650.5044809170008\n", + "After adstock: 1651.726703139223\n", + "After hill transform: 9.864513816698471e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,310.22\n", + "Adstocked value: 120,310.55\n", + "Saturated value: 0.4577\n", + "Final response: 65403.7686\n", + "Raw spend: 120310.2163667583\n", + "After adstock: 120310.54970009162\n", + "After hill transform: 0.45766478383424297\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,639.02\n", + "Adstocked value: 1,639.36\n", + "Saturated value: 0.0010\n", + "Final response: 66.3802\n", + "Raw spend: 1639.0249351200712\n", + "After adstock: 1639.3582684534044\n", + "After hill transform: 0.000988161050171537\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,135.48\n", + "Adstocked value: 46,135.65\n", + "Saturated value: 0.9874\n", + "Final response: 27628.5316\n", + "Raw spend: 46135.47845378055\n", + "After adstock: 46135.65492436879\n", + "After hill transform: 0.987354213877837\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,650.65\n", + "Adstocked value: 1,651.87\n", + "Saturated value: 0.0000\n", + "Final response: 0.5330\n", + "Raw spend: 1650.6469330039654\n", + "After adstock: 1651.8691552261876\n", + "After hill transform: 9.867063429159286e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,343.00\n", + "Adstocked value: 120,343.33\n", + "Saturated value: 0.4577\n", + "Final response: 65409.4367\n", + "Raw spend: 120343.00136769582\n", + "After adstock: 120343.33470102915\n", + "After hill transform: 0.4577044464653176\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,645.55\n", + "Adstocked value: 1,645.88\n", + "Saturated value: 0.0010\n", + "Final response: 67.0772\n", + "Raw spend: 1645.5480942572983\n", + "After adstock: 1645.8814275906316\n", + "After hill transform: 0.0009985355077040325\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,466.17\n", + "Adstocked value: 46,466.35\n", + "Saturated value: 0.9876\n", + "Final response: 27635.3908\n", + "Raw spend: 46466.17460666477\n", + "After adstock: 46466.351077253006\n", + "After hill transform: 0.9875993400131736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,650.65\n", + "Adstocked value: 1,651.87\n", + "Saturated value: 0.0000\n", + "Final response: 0.5330\n", + "Raw spend: 1650.6469330039654\n", + "After adstock: 1651.8691552261876\n", + "After hill transform: 9.867063429159286e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,343.00\n", + "Adstocked value: 120,343.33\n", + "Saturated value: 0.4577\n", + "Final response: 65409.4367\n", + "Raw spend: 120343.00136769582\n", + "After adstock: 120343.33470102915\n", + "After hill transform: 0.4577044464653176\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,645.55\n", + "Adstocked value: 1,645.88\n", + "Saturated value: 0.0010\n", + "Final response: 67.0772\n", + "Raw spend: 1645.5480942572983\n", + "After adstock: 1645.8814275906316\n", + "After hill transform: 0.0009985355077040325\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,466.17\n", + "Adstocked value: 46,466.35\n", + "Saturated value: 0.9876\n", + "Final response: 27635.3908\n", + "Raw spend: 46466.17460666477\n", + "After adstock: 46466.351077253006\n", + "After hill transform: 0.9875993400131736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,650.65\n", + "Adstocked value: 1,651.87\n", + "Saturated value: 0.0000\n", + "Final response: 0.5330\n", + "Raw spend: 1650.6469330188665\n", + "After adstock: 1651.8691552410887\n", + "After hill transform: 9.86706342942601e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,343.00\n", + "Adstocked value: 120,343.33\n", + "Saturated value: 0.4577\n", + "Final response: 65409.4367\n", + "Raw spend: 120343.00136769582\n", + "After adstock: 120343.33470102915\n", + "After hill transform: 0.4577044464653176\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,645.55\n", + "Adstocked value: 1,645.88\n", + "Saturated value: 0.0010\n", + "Final response: 67.0772\n", + "Raw spend: 1645.5480942572983\n", + "After adstock: 1645.8814275906316\n", + "After hill transform: 0.0009985355077040325\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,466.17\n", + "Adstocked value: 46,466.35\n", + "Saturated value: 0.9876\n", + "Final response: 27635.3908\n", + "Raw spend: 46466.17460666477\n", + "After adstock: 46466.351077253006\n", + "After hill transform: 0.9875993400131736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,650.65\n", + "Adstocked value: 1,651.87\n", + "Saturated value: 0.0000\n", + "Final response: 0.5330\n", + "Raw spend: 1650.6469330039654\n", + "After adstock: 1651.8691552261876\n", + "After hill transform: 9.867063429159286e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,343.00\n", + "Adstocked value: 120,343.33\n", + "Saturated value: 0.4577\n", + "Final response: 65409.4367\n", + "Raw spend: 120343.00136771072\n", + "After adstock: 120343.33470104405\n", + "After hill transform: 0.45770444646533565\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,645.55\n", + "Adstocked value: 1,645.88\n", + "Saturated value: 0.0010\n", + "Final response: 67.0772\n", + "Raw spend: 1645.5480942572983\n", + "After adstock: 1645.8814275906316\n", + "After hill transform: 0.0009985355077040325\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,466.17\n", + "Adstocked value: 46,466.35\n", + "Saturated value: 0.9876\n", + "Final response: 27635.3908\n", + "Raw spend: 46466.17460666477\n", + "After adstock: 46466.351077253006\n", + "After hill transform: 0.9875993400131736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,650.65\n", + "Adstocked value: 1,651.87\n", + "Saturated value: 0.0000\n", + "Final response: 0.5330\n", + "Raw spend: 1650.6469330039654\n", + "After adstock: 1651.8691552261876\n", + "After hill transform: 9.867063429159286e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,343.00\n", + "Adstocked value: 120,343.33\n", + "Saturated value: 0.4577\n", + "Final response: 65409.4367\n", + "Raw spend: 120343.00136769582\n", + "After adstock: 120343.33470102915\n", + "After hill transform: 0.4577044464653176\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,645.55\n", + "Adstocked value: 1,645.88\n", + "Saturated value: 0.0010\n", + "Final response: 67.0772\n", + "Raw spend: 1645.5480942721995\n", + "After adstock: 1645.8814276055327\n", + "After hill transform: 0.0009985355077278078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,466.17\n", + "Adstocked value: 46,466.35\n", + "Saturated value: 0.9876\n", + "Final response: 27635.3908\n", + "Raw spend: 46466.17460666477\n", + "After adstock: 46466.351077253006\n", + "After hill transform: 0.9875993400131736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,650.65\n", + "Adstocked value: 1,651.87\n", + "Saturated value: 0.0000\n", + "Final response: 0.5330\n", + "Raw spend: 1650.6469330039654\n", + "After adstock: 1651.8691552261876\n", + "After hill transform: 9.867063429159286e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,343.00\n", + "Adstocked value: 120,343.33\n", + "Saturated value: 0.4577\n", + "Final response: 65409.4367\n", + "Raw spend: 120343.00136769582\n", + "After adstock: 120343.33470102915\n", + "After hill transform: 0.4577044464653176\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,645.55\n", + "Adstocked value: 1,645.88\n", + "Saturated value: 0.0010\n", + "Final response: 67.0772\n", + "Raw spend: 1645.5480942572983\n", + "After adstock: 1645.8814275906316\n", + "After hill transform: 0.0009985355077040325\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,466.17\n", + "Adstocked value: 46,466.35\n", + "Saturated value: 0.9876\n", + "Final response: 27635.3908\n", + "Raw spend: 46466.17460667967\n", + "After adstock: 46466.35107726791\n", + "After hill transform: 0.9875993400131845\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,650.65\n", + "Adstocked value: 1,651.87\n", + "Saturated value: 0.0000\n", + "Final response: 0.5330\n", + "Raw spend: 1650.6469330039654\n", + "After adstock: 1651.8691552261876\n", + "After hill transform: 9.867063429159286e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,343.00\n", + "Adstocked value: 120,343.33\n", + "Saturated value: 0.4577\n", + "Final response: 65409.4367\n", + "Raw spend: 120343.00136769582\n", + "After adstock: 120343.33470102915\n", + "After hill transform: 0.4577044464653176\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,645.55\n", + "Adstocked value: 1,645.88\n", + "Saturated value: 0.0010\n", + "Final response: 67.0772\n", + "Raw spend: 1645.5480942572983\n", + "After adstock: 1645.8814275906316\n", + "After hill transform: 0.0009985355077040325\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,466.17\n", + "Adstocked value: 46,466.35\n", + "Saturated value: 0.9876\n", + "Final response: 27635.3908\n", + "Raw spend: 46466.17460666477\n", + "After adstock: 46466.351077253006\n", + "After hill transform: 0.9875993400131736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,650.65\n", + "Adstocked value: 1,651.87\n", + "Saturated value: 0.0000\n", + "Final response: 0.5330\n", + "Raw spend: 1650.6469330188665\n", + "After adstock: 1651.8691552410887\n", + "After hill transform: 9.86706342942601e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,343.00\n", + "Adstocked value: 120,343.33\n", + "Saturated value: 0.4577\n", + "Final response: 65409.4367\n", + "Raw spend: 120343.00136769582\n", + "After adstock: 120343.33470102915\n", + "After hill transform: 0.4577044464653176\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,645.55\n", + "Adstocked value: 1,645.88\n", + "Saturated value: 0.0010\n", + "Final response: 67.0772\n", + "Raw spend: 1645.5480942572983\n", + "After adstock: 1645.8814275906316\n", + "After hill transform: 0.0009985355077040325\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,466.17\n", + "Adstocked value: 46,466.35\n", + "Saturated value: 0.9876\n", + "Final response: 27635.3908\n", + "Raw spend: 46466.17460666477\n", + "After adstock: 46466.351077253006\n", + "After hill transform: 0.9875993400131736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,650.65\n", + "Adstocked value: 1,651.87\n", + "Saturated value: 0.0000\n", + "Final response: 0.5330\n", + "Raw spend: 1650.6469330039654\n", + "After adstock: 1651.8691552261876\n", + "After hill transform: 9.867063429159286e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,343.00\n", + "Adstocked value: 120,343.33\n", + "Saturated value: 0.4577\n", + "Final response: 65409.4367\n", + "Raw spend: 120343.00136771072\n", + "After adstock: 120343.33470104405\n", + "After hill transform: 0.45770444646533565\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,645.55\n", + "Adstocked value: 1,645.88\n", + "Saturated value: 0.0010\n", + "Final response: 67.0772\n", + "Raw spend: 1645.5480942572983\n", + "After adstock: 1645.8814275906316\n", + "After hill transform: 0.0009985355077040325\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,466.17\n", + "Adstocked value: 46,466.35\n", + "Saturated value: 0.9876\n", + "Final response: 27635.3908\n", + "Raw spend: 46466.17460666477\n", + "After adstock: 46466.351077253006\n", + "After hill transform: 0.9875993400131736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,650.65\n", + "Adstocked value: 1,651.87\n", + "Saturated value: 0.0000\n", + "Final response: 0.5330\n", + "Raw spend: 1650.6469330039654\n", + "After adstock: 1651.8691552261876\n", + "After hill transform: 9.867063429159286e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,343.00\n", + "Adstocked value: 120,343.33\n", + "Saturated value: 0.4577\n", + "Final response: 65409.4367\n", + "Raw spend: 120343.00136769582\n", + "After adstock: 120343.33470102915\n", + "After hill transform: 0.4577044464653176\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,645.55\n", + "Adstocked value: 1,645.88\n", + "Saturated value: 0.0010\n", + "Final response: 67.0772\n", + "Raw spend: 1645.5480942721995\n", + "After adstock: 1645.8814276055327\n", + "After hill transform: 0.0009985355077278078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,466.17\n", + "Adstocked value: 46,466.35\n", + "Saturated value: 0.9876\n", + "Final response: 27635.3908\n", + "Raw spend: 46466.17460666477\n", + "After adstock: 46466.351077253006\n", + "After hill transform: 0.9875993400131736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,650.65\n", + "Adstocked value: 1,651.87\n", + "Saturated value: 0.0000\n", + "Final response: 0.5330\n", + "Raw spend: 1650.6469330039654\n", + "After adstock: 1651.8691552261876\n", + "After hill transform: 9.867063429159286e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,343.00\n", + "Adstocked value: 120,343.33\n", + "Saturated value: 0.4577\n", + "Final response: 65409.4367\n", + "Raw spend: 120343.00136769582\n", + "After adstock: 120343.33470102915\n", + "After hill transform: 0.4577044464653176\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,645.55\n", + "Adstocked value: 1,645.88\n", + "Saturated value: 0.0010\n", + "Final response: 67.0772\n", + "Raw spend: 1645.5480942572983\n", + "After adstock: 1645.8814275906316\n", + "After hill transform: 0.0009985355077040325\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,466.17\n", + "Adstocked value: 46,466.35\n", + "Saturated value: 0.9876\n", + "Final response: 27635.3908\n", + "Raw spend: 46466.17460667967\n", + "After adstock: 46466.35107726791\n", + "After hill transform: 0.9875993400131845\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,650.61\n", + "Adstocked value: 1,651.83\n", + "Saturated value: 0.0000\n", + "Final response: 0.5329\n", + "Raw spend: 1650.6065959932348\n", + "After adstock: 1651.828818215457\n", + "After hill transform: 9.866341431366913e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,343.16\n", + "Adstocked value: 120,343.50\n", + "Saturated value: 0.4577\n", + "Final response: 65409.4646\n", + "Raw spend: 120343.16253940265\n", + "After adstock: 120343.49587273598\n", + "After hill transform: 0.45770464142222234\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,645.63\n", + "Adstocked value: 1,645.97\n", + "Saturated value: 0.0010\n", + "Final response: 67.0862\n", + "Raw spend: 1645.6323644640363\n", + "After adstock: 1645.9656977973696\n", + "After hill transform: 0.0009986699702047757\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,466.16\n", + "Adstocked value: 46,466.34\n", + "Saturated value: 0.9876\n", + "Final response: 27635.3905\n", + "Raw spend: 46466.16077065481\n", + "After adstock: 46466.33724124305\n", + "After hill transform: 0.9875993298923038\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,650.61\n", + "Adstocked value: 1,651.83\n", + "Saturated value: 0.0000\n", + "Final response: 0.5329\n", + "Raw spend: 1650.6065959932348\n", + "After adstock: 1651.828818215457\n", + "After hill transform: 9.866341431366913e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,343.16\n", + "Adstocked value: 120,343.50\n", + "Saturated value: 0.4577\n", + "Final response: 65409.4646\n", + "Raw spend: 120343.16253940265\n", + "After adstock: 120343.49587273598\n", + "After hill transform: 0.45770464142222234\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,645.63\n", + "Adstocked value: 1,645.97\n", + "Saturated value: 0.0010\n", + "Final response: 67.0862\n", + "Raw spend: 1645.6323644640363\n", + "After adstock: 1645.9656977973696\n", + "After hill transform: 0.0009986699702047757\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,466.16\n", + "Adstocked value: 46,466.34\n", + "Saturated value: 0.9876\n", + "Final response: 27635.3905\n", + "Raw spend: 46466.16077065481\n", + "After adstock: 46466.33724124305\n", + "After hill transform: 0.9875993298923038\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,650.61\n", + "Adstocked value: 1,651.83\n", + "Saturated value: 0.0000\n", + "Final response: 0.5329\n", + "Raw spend: 1650.606596008136\n", + "After adstock: 1651.8288182303581\n", + "After hill transform: 9.866341431633625e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,343.16\n", + "Adstocked value: 120,343.50\n", + "Saturated value: 0.4577\n", + "Final response: 65409.4646\n", + "Raw spend: 120343.16253940265\n", + "After adstock: 120343.49587273598\n", + "After hill transform: 0.45770464142222234\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,645.63\n", + "Adstocked value: 1,645.97\n", + "Saturated value: 0.0010\n", + "Final response: 67.0862\n", + "Raw spend: 1645.6323644640363\n", + "After adstock: 1645.9656977973696\n", + "After hill transform: 0.0009986699702047757\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,466.16\n", + "Adstocked value: 46,466.34\n", + "Saturated value: 0.9876\n", + "Final response: 27635.3905\n", + "Raw spend: 46466.16077065481\n", + "After adstock: 46466.33724124305\n", + "After hill transform: 0.9875993298923038\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,650.61\n", + "Adstocked value: 1,651.83\n", + "Saturated value: 0.0000\n", + "Final response: 0.5329\n", + "Raw spend: 1650.6065959932348\n", + "After adstock: 1651.828818215457\n", + "After hill transform: 9.866341431366913e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,343.16\n", + "Adstocked value: 120,343.50\n", + "Saturated value: 0.4577\n", + "Final response: 65409.4646\n", + "Raw spend: 120343.16253941755\n", + "After adstock: 120343.49587275088\n", + "After hill transform: 0.45770464142224027\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,645.63\n", + "Adstocked value: 1,645.97\n", + "Saturated value: 0.0010\n", + "Final response: 67.0862\n", + "Raw spend: 1645.6323644640363\n", + "After adstock: 1645.9656977973696\n", + "After hill transform: 0.0009986699702047757\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,466.16\n", + "Adstocked value: 46,466.34\n", + "Saturated value: 0.9876\n", + "Final response: 27635.3905\n", + "Raw spend: 46466.16077065481\n", + "After adstock: 46466.33724124305\n", + "After hill transform: 0.9875993298923038\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,650.61\n", + "Adstocked value: 1,651.83\n", + "Saturated value: 0.0000\n", + "Final response: 0.5329\n", + "Raw spend: 1650.6065959932348\n", + "After adstock: 1651.828818215457\n", + "After hill transform: 9.866341431366913e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,343.16\n", + "Adstocked value: 120,343.50\n", + "Saturated value: 0.4577\n", + "Final response: 65409.4646\n", + "Raw spend: 120343.16253940265\n", + "After adstock: 120343.49587273598\n", + "After hill transform: 0.45770464142222234\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,645.63\n", + "Adstocked value: 1,645.97\n", + "Saturated value: 0.0010\n", + "Final response: 67.0862\n", + "Raw spend: 1645.6323644789375\n", + "After adstock: 1645.9656978122707\n", + "After hill transform: 0.0009986699702285533\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,466.16\n", + "Adstocked value: 46,466.34\n", + "Saturated value: 0.9876\n", + "Final response: 27635.3905\n", + "Raw spend: 46466.16077065481\n", + "After adstock: 46466.33724124305\n", + "After hill transform: 0.9875993298923038\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,650.61\n", + "Adstocked value: 1,651.83\n", + "Saturated value: 0.0000\n", + "Final response: 0.5329\n", + "Raw spend: 1650.6065959932348\n", + "After adstock: 1651.828818215457\n", + "After hill transform: 9.866341431366913e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,343.16\n", + "Adstocked value: 120,343.50\n", + "Saturated value: 0.4577\n", + "Final response: 65409.4646\n", + "Raw spend: 120343.16253940265\n", + "After adstock: 120343.49587273598\n", + "After hill transform: 0.45770464142222234\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,645.63\n", + "Adstocked value: 1,645.97\n", + "Saturated value: 0.0010\n", + "Final response: 67.0862\n", + "Raw spend: 1645.6323644640363\n", + "After adstock: 1645.9656977973696\n", + "After hill transform: 0.0009986699702047757\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,466.16\n", + "Adstocked value: 46,466.34\n", + "Saturated value: 0.9876\n", + "Final response: 27635.3905\n", + "Raw spend: 46466.16077066971\n", + "After adstock: 46466.33724125795\n", + "After hill transform: 0.9875993298923147\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,650.61\n", + "Adstocked value: 1,651.83\n", + "Saturated value: 0.0000\n", + "Final response: 0.5329\n", + "Raw spend: 1650.6065959932348\n", + "After adstock: 1651.828818215457\n", + "After hill transform: 9.866341431366913e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,343.16\n", + "Adstocked value: 120,343.50\n", + "Saturated value: 0.4577\n", + "Final response: 65409.4646\n", + "Raw spend: 120343.16253940265\n", + "After adstock: 120343.49587273598\n", + "After hill transform: 0.45770464142222234\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,645.63\n", + "Adstocked value: 1,645.97\n", + "Saturated value: 0.0010\n", + "Final response: 67.0862\n", + "Raw spend: 1645.6323644640363\n", + "After adstock: 1645.9656977973696\n", + "After hill transform: 0.0009986699702047757\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,466.16\n", + "Adstocked value: 46,466.34\n", + "Saturated value: 0.9876\n", + "Final response: 27635.3905\n", + "Raw spend: 46466.16077065481\n", + "After adstock: 46466.33724124305\n", + "After hill transform: 0.9875993298923038\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,650.61\n", + "Adstocked value: 1,651.83\n", + "Saturated value: 0.0000\n", + "Final response: 0.5329\n", + "Raw spend: 1650.606596008136\n", + "After adstock: 1651.8288182303581\n", + "After hill transform: 9.866341431633625e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,343.16\n", + "Adstocked value: 120,343.50\n", + "Saturated value: 0.4577\n", + "Final response: 65409.4646\n", + "Raw spend: 120343.16253940265\n", + "After adstock: 120343.49587273598\n", + "After hill transform: 0.45770464142222234\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,645.63\n", + "Adstocked value: 1,645.97\n", + "Saturated value: 0.0010\n", + "Final response: 67.0862\n", + "Raw spend: 1645.6323644640363\n", + "After adstock: 1645.9656977973696\n", + "After hill transform: 0.0009986699702047757\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,466.16\n", + "Adstocked value: 46,466.34\n", + "Saturated value: 0.9876\n", + "Final response: 27635.3905\n", + "Raw spend: 46466.16077065481\n", + "After adstock: 46466.33724124305\n", + "After hill transform: 0.9875993298923038\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,650.61\n", + "Adstocked value: 1,651.83\n", + "Saturated value: 0.0000\n", + "Final response: 0.5329\n", + "Raw spend: 1650.6065959932348\n", + "After adstock: 1651.828818215457\n", + "After hill transform: 9.866341431366913e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,343.16\n", + "Adstocked value: 120,343.50\n", + "Saturated value: 0.4577\n", + "Final response: 65409.4646\n", + "Raw spend: 120343.16253941755\n", + "After adstock: 120343.49587275088\n", + "After hill transform: 0.45770464142224027\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,645.63\n", + "Adstocked value: 1,645.97\n", + "Saturated value: 0.0010\n", + "Final response: 67.0862\n", + "Raw spend: 1645.6323644640363\n", + "After adstock: 1645.9656977973696\n", + "After hill transform: 0.0009986699702047757\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,466.16\n", + "Adstocked value: 46,466.34\n", + "Saturated value: 0.9876\n", + "Final response: 27635.3905\n", + "Raw spend: 46466.16077065481\n", + "After adstock: 46466.33724124305\n", + "After hill transform: 0.9875993298923038\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,650.61\n", + "Adstocked value: 1,651.83\n", + "Saturated value: 0.0000\n", + "Final response: 0.5329\n", + "Raw spend: 1650.6065959932348\n", + "After adstock: 1651.828818215457\n", + "After hill transform: 9.866341431366913e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,343.16\n", + "Adstocked value: 120,343.50\n", + "Saturated value: 0.4577\n", + "Final response: 65409.4646\n", + "Raw spend: 120343.16253940265\n", + "After adstock: 120343.49587273598\n", + "After hill transform: 0.45770464142222234\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,645.63\n", + "Adstocked value: 1,645.97\n", + "Saturated value: 0.0010\n", + "Final response: 67.0862\n", + "Raw spend: 1645.6323644789375\n", + "After adstock: 1645.9656978122707\n", + "After hill transform: 0.0009986699702285533\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,466.16\n", + "Adstocked value: 46,466.34\n", + "Saturated value: 0.9876\n", + "Final response: 27635.3905\n", + "Raw spend: 46466.16077065481\n", + "After adstock: 46466.33724124305\n", + "After hill transform: 0.9875993298923038\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,650.61\n", + "Adstocked value: 1,651.83\n", + "Saturated value: 0.0000\n", + "Final response: 0.5329\n", + "Raw spend: 1650.6065959932348\n", + "After adstock: 1651.828818215457\n", + "After hill transform: 9.866341431366913e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,343.16\n", + "Adstocked value: 120,343.50\n", + "Saturated value: 0.4577\n", + "Final response: 65409.4646\n", + "Raw spend: 120343.16253940265\n", + "After adstock: 120343.49587273598\n", + "After hill transform: 0.45770464142222234\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,645.63\n", + "Adstocked value: 1,645.97\n", + "Saturated value: 0.0010\n", + "Final response: 67.0862\n", + "Raw spend: 1645.6323644640363\n", + "After adstock: 1645.9656977973696\n", + "After hill transform: 0.0009986699702047757\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,466.16\n", + "Adstocked value: 46,466.34\n", + "Saturated value: 0.9876\n", + "Final response: 27635.3905\n", + "Raw spend: 46466.16077066971\n", + "After adstock: 46466.33724125795\n", + "After hill transform: 0.9875993298923147\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,428.79\n", + "Adstocked value: 120,429.12\n", + "Saturated value: 0.4578\n", + "Final response: 65424.2614\n", + "Raw spend: 120428.7894600989\n", + "After adstock: 120429.12279343222\n", + "After hill transform: 0.4578081825909324\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,692.62\n", + "Adstocked value: 1,692.95\n", + "Saturated value: 0.0011\n", + "Final response: 72.2400\n", + "Raw spend: 1692.6154918164668\n", + "After adstock: 1692.9488251498\n", + "After hill transform: 0.0010753913143591277\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,389.32\n", + "Adstocked value: 46,389.50\n", + "Saturated value: 0.9875\n", + "Final response: 27633.8128\n", + "Raw spend: 46389.32027771556\n", + "After adstock: 46389.4967483038\n", + "After hill transform: 0.987542949288677\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,428.79\n", + "Adstocked value: 120,429.12\n", + "Saturated value: 0.4578\n", + "Final response: 65424.2614\n", + "Raw spend: 120428.7894600989\n", + "After adstock: 120429.12279343222\n", + "After hill transform: 0.4578081825909324\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,692.62\n", + "Adstocked value: 1,692.95\n", + "Saturated value: 0.0011\n", + "Final response: 72.2400\n", + "Raw spend: 1692.6154918164668\n", + "After adstock: 1692.9488251498\n", + "After hill transform: 0.0010753913143591277\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,389.32\n", + "Adstocked value: 46,389.50\n", + "Saturated value: 0.9875\n", + "Final response: 27633.8128\n", + "Raw spend: 46389.32027771556\n", + "After adstock: 46389.4967483038\n", + "After hill transform: 0.987542949288677\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.225794758491\n", + "After adstock: 1629.4480169807132\n", + "After hill transform: 9.471148115646842e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,428.79\n", + "Adstocked value: 120,429.12\n", + "Saturated value: 0.4578\n", + "Final response: 65424.2614\n", + "Raw spend: 120428.7894600989\n", + "After adstock: 120429.12279343222\n", + "After hill transform: 0.4578081825909324\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,692.62\n", + "Adstocked value: 1,692.95\n", + "Saturated value: 0.0011\n", + "Final response: 72.2400\n", + "Raw spend: 1692.6154918164668\n", + "After adstock: 1692.9488251498\n", + "After hill transform: 0.0010753913143591277\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,389.32\n", + "Adstocked value: 46,389.50\n", + "Saturated value: 0.9875\n", + "Final response: 27633.8128\n", + "Raw spend: 46389.32027771556\n", + "After adstock: 46389.4967483038\n", + "After hill transform: 0.987542949288677\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,428.79\n", + "Adstocked value: 120,429.12\n", + "Saturated value: 0.4578\n", + "Final response: 65424.2614\n", + "Raw spend: 120428.7894601138\n", + "After adstock: 120429.12279344712\n", + "After hill transform: 0.45780818259095046\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,692.62\n", + "Adstocked value: 1,692.95\n", + "Saturated value: 0.0011\n", + "Final response: 72.2400\n", + "Raw spend: 1692.6154918164668\n", + "After adstock: 1692.9488251498\n", + "After hill transform: 0.0010753913143591277\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,389.32\n", + "Adstocked value: 46,389.50\n", + "Saturated value: 0.9875\n", + "Final response: 27633.8128\n", + "Raw spend: 46389.32027771556\n", + "After adstock: 46389.4967483038\n", + "After hill transform: 0.987542949288677\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,428.79\n", + "Adstocked value: 120,429.12\n", + "Saturated value: 0.4578\n", + "Final response: 65424.2614\n", + "Raw spend: 120428.7894600989\n", + "After adstock: 120429.12279343222\n", + "After hill transform: 0.4578081825909324\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,692.62\n", + "Adstocked value: 1,692.95\n", + "Saturated value: 0.0011\n", + "Final response: 72.2400\n", + "Raw spend: 1692.615491831368\n", + "After adstock: 1692.9488251647012\n", + "After hill transform: 0.0010753913143840192\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,389.32\n", + "Adstocked value: 46,389.50\n", + "Saturated value: 0.9875\n", + "Final response: 27633.8128\n", + "Raw spend: 46389.32027771556\n", + "After adstock: 46389.4967483038\n", + "After hill transform: 0.987542949288677\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,428.79\n", + "Adstocked value: 120,429.12\n", + "Saturated value: 0.4578\n", + "Final response: 65424.2614\n", + "Raw spend: 120428.7894600989\n", + "After adstock: 120429.12279343222\n", + "After hill transform: 0.4578081825909324\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,692.62\n", + "Adstocked value: 1,692.95\n", + "Saturated value: 0.0011\n", + "Final response: 72.2400\n", + "Raw spend: 1692.6154918164668\n", + "After adstock: 1692.9488251498\n", + "After hill transform: 0.0010753913143591277\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,389.32\n", + "Adstocked value: 46,389.50\n", + "Saturated value: 0.9875\n", + "Final response: 27633.8128\n", + "Raw spend: 46389.32027773046\n", + "After adstock: 46389.4967483187\n", + "After hill transform: 0.987542949288688\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,428.79\n", + "Adstocked value: 120,429.12\n", + "Saturated value: 0.4578\n", + "Final response: 65424.2614\n", + "Raw spend: 120428.7894600989\n", + "After adstock: 120429.12279343222\n", + "After hill transform: 0.4578081825909324\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,692.62\n", + "Adstocked value: 1,692.95\n", + "Saturated value: 0.0011\n", + "Final response: 72.2400\n", + "Raw spend: 1692.6154918164668\n", + "After adstock: 1692.9488251498\n", + "After hill transform: 0.0010753913143591277\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,389.32\n", + "Adstocked value: 46,389.50\n", + "Saturated value: 0.9875\n", + "Final response: 27633.8128\n", + "Raw spend: 46389.32027771556\n", + "After adstock: 46389.4967483038\n", + "After hill transform: 0.987542949288677\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.225794758491\n", + "After adstock: 1629.4480169807132\n", + "After hill transform: 9.471148115646842e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,428.79\n", + "Adstocked value: 120,429.12\n", + "Saturated value: 0.4578\n", + "Final response: 65424.2614\n", + "Raw spend: 120428.7894600989\n", + "After adstock: 120429.12279343222\n", + "After hill transform: 0.4578081825909324\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,692.62\n", + "Adstocked value: 1,692.95\n", + "Saturated value: 0.0011\n", + "Final response: 72.2400\n", + "Raw spend: 1692.6154918164668\n", + "After adstock: 1692.9488251498\n", + "After hill transform: 0.0010753913143591277\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,389.32\n", + "Adstocked value: 46,389.50\n", + "Saturated value: 0.9875\n", + "Final response: 27633.8128\n", + "Raw spend: 46389.32027771556\n", + "After adstock: 46389.4967483038\n", + "After hill transform: 0.987542949288677\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,428.79\n", + "Adstocked value: 120,429.12\n", + "Saturated value: 0.4578\n", + "Final response: 65424.2614\n", + "Raw spend: 120428.7894601138\n", + "After adstock: 120429.12279344712\n", + "After hill transform: 0.45780818259095046\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,692.62\n", + "Adstocked value: 1,692.95\n", + "Saturated value: 0.0011\n", + "Final response: 72.2400\n", + "Raw spend: 1692.6154918164668\n", + "After adstock: 1692.9488251498\n", + "After hill transform: 0.0010753913143591277\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,389.32\n", + "Adstocked value: 46,389.50\n", + "Saturated value: 0.9875\n", + "Final response: 27633.8128\n", + "Raw spend: 46389.32027771556\n", + "After adstock: 46389.4967483038\n", + "After hill transform: 0.987542949288677\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,428.79\n", + "Adstocked value: 120,429.12\n", + "Saturated value: 0.4578\n", + "Final response: 65424.2614\n", + "Raw spend: 120428.7894600989\n", + "After adstock: 120429.12279343222\n", + "After hill transform: 0.4578081825909324\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,692.62\n", + "Adstocked value: 1,692.95\n", + "Saturated value: 0.0011\n", + "Final response: 72.2400\n", + "Raw spend: 1692.615491831368\n", + "After adstock: 1692.9488251647012\n", + "After hill transform: 0.0010753913143840192\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,389.32\n", + "Adstocked value: 46,389.50\n", + "Saturated value: 0.9875\n", + "Final response: 27633.8128\n", + "Raw spend: 46389.32027771556\n", + "After adstock: 46389.4967483038\n", + "After hill transform: 0.987542949288677\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,428.79\n", + "Adstocked value: 120,429.12\n", + "Saturated value: 0.4578\n", + "Final response: 65424.2614\n", + "Raw spend: 120428.7894600989\n", + "After adstock: 120429.12279343222\n", + "After hill transform: 0.4578081825909324\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,692.62\n", + "Adstocked value: 1,692.95\n", + "Saturated value: 0.0011\n", + "Final response: 72.2400\n", + "Raw spend: 1692.6154918164668\n", + "After adstock: 1692.9488251498\n", + "After hill transform: 0.0010753913143591277\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,389.32\n", + "Adstocked value: 46,389.50\n", + "Saturated value: 0.9875\n", + "Final response: 27633.8128\n", + "Raw spend: 46389.32027773046\n", + "After adstock: 46389.4967483187\n", + "After hill transform: 0.987542949288688\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,437.48\n", + "Adstocked value: 120,437.82\n", + "Saturated value: 0.4578\n", + "Final response: 65425.7629\n", + "Raw spend: 120437.48167154749\n", + "After adstock: 120437.81500488082\n", + "After hill transform: 0.45781868941187487\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,697.48\n", + "Adstocked value: 1,697.81\n", + "Saturated value: 0.0011\n", + "Final response: 72.7866\n", + "Raw spend: 1697.4753164690612\n", + "After adstock: 1697.8086498023945\n", + "After hill transform: 0.001083528373723894\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,379.02\n", + "Adstocked value: 46,379.20\n", + "Saturated value: 0.9875\n", + "Final response: 27633.6007\n", + "Raw spend: 46379.02286847112\n", + "After adstock: 46379.199339059356\n", + "After hill transform: 0.9875353673909436\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,437.48\n", + "Adstocked value: 120,437.82\n", + "Saturated value: 0.4578\n", + "Final response: 65425.7629\n", + "Raw spend: 120437.48167154749\n", + "After adstock: 120437.81500488082\n", + "After hill transform: 0.45781868941187487\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,697.48\n", + "Adstocked value: 1,697.81\n", + "Saturated value: 0.0011\n", + "Final response: 72.7866\n", + "Raw spend: 1697.4753164690612\n", + "After adstock: 1697.8086498023945\n", + "After hill transform: 0.001083528373723894\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,379.02\n", + "Adstocked value: 46,379.20\n", + "Saturated value: 0.9875\n", + "Final response: 27633.6007\n", + "Raw spend: 46379.02286847112\n", + "After adstock: 46379.199339059356\n", + "After hill transform: 0.9875353673909436\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.225794758491\n", + "After adstock: 1629.4480169807132\n", + "After hill transform: 9.471148115646842e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,437.48\n", + "Adstocked value: 120,437.82\n", + "Saturated value: 0.4578\n", + "Final response: 65425.7629\n", + "Raw spend: 120437.48167154749\n", + "After adstock: 120437.81500488082\n", + "After hill transform: 0.45781868941187487\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,697.48\n", + "Adstocked value: 1,697.81\n", + "Saturated value: 0.0011\n", + "Final response: 72.7866\n", + "Raw spend: 1697.4753164690612\n", + "After adstock: 1697.8086498023945\n", + "After hill transform: 0.001083528373723894\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,379.02\n", + "Adstocked value: 46,379.20\n", + "Saturated value: 0.9875\n", + "Final response: 27633.6007\n", + "Raw spend: 46379.02286847112\n", + "After adstock: 46379.199339059356\n", + "After hill transform: 0.9875353673909436\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,437.48\n", + "Adstocked value: 120,437.82\n", + "Saturated value: 0.4578\n", + "Final response: 65425.7629\n", + "Raw spend: 120437.48167156239\n", + "After adstock: 120437.81500489572\n", + "After hill transform: 0.4578186894118928\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,697.48\n", + "Adstocked value: 1,697.81\n", + "Saturated value: 0.0011\n", + "Final response: 72.7866\n", + "Raw spend: 1697.4753164690612\n", + "After adstock: 1697.8086498023945\n", + "After hill transform: 0.001083528373723894\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,379.02\n", + "Adstocked value: 46,379.20\n", + "Saturated value: 0.9875\n", + "Final response: 27633.6007\n", + "Raw spend: 46379.02286847112\n", + "After adstock: 46379.199339059356\n", + "After hill transform: 0.9875353673909436\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,437.48\n", + "Adstocked value: 120,437.82\n", + "Saturated value: 0.4578\n", + "Final response: 65425.7629\n", + "Raw spend: 120437.48167154749\n", + "After adstock: 120437.81500488082\n", + "After hill transform: 0.45781868941187487\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,697.48\n", + "Adstocked value: 1,697.81\n", + "Saturated value: 0.0011\n", + "Final response: 72.7866\n", + "Raw spend: 1697.4753164839624\n", + "After adstock: 1697.8086498172956\n", + "After hill transform: 0.0010835283737489019\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,379.02\n", + "Adstocked value: 46,379.20\n", + "Saturated value: 0.9875\n", + "Final response: 27633.6007\n", + "Raw spend: 46379.02286847112\n", + "After adstock: 46379.199339059356\n", + "After hill transform: 0.9875353673909436\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,437.48\n", + "Adstocked value: 120,437.82\n", + "Saturated value: 0.4578\n", + "Final response: 65425.7629\n", + "Raw spend: 120437.48167154749\n", + "After adstock: 120437.81500488082\n", + "After hill transform: 0.45781868941187487\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,697.48\n", + "Adstocked value: 1,697.81\n", + "Saturated value: 0.0011\n", + "Final response: 72.7866\n", + "Raw spend: 1697.4753164690612\n", + "After adstock: 1697.8086498023945\n", + "After hill transform: 0.001083528373723894\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,379.02\n", + "Adstocked value: 46,379.20\n", + "Saturated value: 0.9875\n", + "Final response: 27633.6007\n", + "Raw spend: 46379.02286848602\n", + "After adstock: 46379.19933907426\n", + "After hill transform: 0.9875353673909546\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,437.48\n", + "Adstocked value: 120,437.82\n", + "Saturated value: 0.4578\n", + "Final response: 65425.7629\n", + "Raw spend: 120437.48167154749\n", + "After adstock: 120437.81500488082\n", + "After hill transform: 0.45781868941187487\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,697.48\n", + "Adstocked value: 1,697.81\n", + "Saturated value: 0.0011\n", + "Final response: 72.7866\n", + "Raw spend: 1697.4753164690612\n", + "After adstock: 1697.8086498023945\n", + "After hill transform: 0.001083528373723894\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,379.02\n", + "Adstocked value: 46,379.20\n", + "Saturated value: 0.9875\n", + "Final response: 27633.6007\n", + "Raw spend: 46379.02286847112\n", + "After adstock: 46379.199339059356\n", + "After hill transform: 0.9875353673909436\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.225794758491\n", + "After adstock: 1629.4480169807132\n", + "After hill transform: 9.471148115646842e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,437.48\n", + "Adstocked value: 120,437.82\n", + "Saturated value: 0.4578\n", + "Final response: 65425.7629\n", + "Raw spend: 120437.48167154749\n", + "After adstock: 120437.81500488082\n", + "After hill transform: 0.45781868941187487\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,697.48\n", + "Adstocked value: 1,697.81\n", + "Saturated value: 0.0011\n", + "Final response: 72.7866\n", + "Raw spend: 1697.4753164690612\n", + "After adstock: 1697.8086498023945\n", + "After hill transform: 0.001083528373723894\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,379.02\n", + "Adstocked value: 46,379.20\n", + "Saturated value: 0.9875\n", + "Final response: 27633.6007\n", + "Raw spend: 46379.02286847112\n", + "After adstock: 46379.199339059356\n", + "After hill transform: 0.9875353673909436\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,437.48\n", + "Adstocked value: 120,437.82\n", + "Saturated value: 0.4578\n", + "Final response: 65425.7629\n", + "Raw spend: 120437.48167156239\n", + "After adstock: 120437.81500489572\n", + "After hill transform: 0.4578186894118928\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,697.48\n", + "Adstocked value: 1,697.81\n", + "Saturated value: 0.0011\n", + "Final response: 72.7866\n", + "Raw spend: 1697.4753164690612\n", + "After adstock: 1697.8086498023945\n", + "After hill transform: 0.001083528373723894\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,379.02\n", + "Adstocked value: 46,379.20\n", + "Saturated value: 0.9875\n", + "Final response: 27633.6007\n", + "Raw spend: 46379.02286847112\n", + "After adstock: 46379.199339059356\n", + "After hill transform: 0.9875353673909436\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,437.48\n", + "Adstocked value: 120,437.82\n", + "Saturated value: 0.4578\n", + "Final response: 65425.7629\n", + "Raw spend: 120437.48167154749\n", + "After adstock: 120437.81500488082\n", + "After hill transform: 0.45781868941187487\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,697.48\n", + "Adstocked value: 1,697.81\n", + "Saturated value: 0.0011\n", + "Final response: 72.7866\n", + "Raw spend: 1697.4753164839624\n", + "After adstock: 1697.8086498172956\n", + "After hill transform: 0.0010835283737489019\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,379.02\n", + "Adstocked value: 46,379.20\n", + "Saturated value: 0.9875\n", + "Final response: 27633.6007\n", + "Raw spend: 46379.02286847112\n", + "After adstock: 46379.199339059356\n", + "After hill transform: 0.9875353673909436\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,437.48\n", + "Adstocked value: 120,437.82\n", + "Saturated value: 0.4578\n", + "Final response: 65425.7629\n", + "Raw spend: 120437.48167154749\n", + "After adstock: 120437.81500488082\n", + "After hill transform: 0.45781868941187487\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,697.48\n", + "Adstocked value: 1,697.81\n", + "Saturated value: 0.0011\n", + "Final response: 72.7866\n", + "Raw spend: 1697.4753164690612\n", + "After adstock: 1697.8086498023945\n", + "After hill transform: 0.001083528373723894\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,379.02\n", + "Adstocked value: 46,379.20\n", + "Saturated value: 0.9875\n", + "Final response: 27633.6007\n", + "Raw spend: 46379.02286848602\n", + "After adstock: 46379.19933907426\n", + "After hill transform: 0.9875353673909546\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,480.61\n", + "Adstocked value: 120,480.95\n", + "Saturated value: 0.4579\n", + "Final response: 65433.2120\n", + "Raw spend: 120480.61368349766\n", + "After adstock: 120480.94701683099\n", + "After hill transform: 0.4578708151189594\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,721.60\n", + "Adstocked value: 1,721.93\n", + "Saturated value: 0.0011\n", + "Final response: 75.5375\n", + "Raw spend: 1721.5963172457598\n", + "After adstock: 1721.929650579093\n", + "After hill transform: 0.0011244788164049772\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,327.92\n", + "Adstocked value: 46,328.10\n", + "Saturated value: 0.9875\n", + "Final response: 27632.5452\n", + "Raw spend: 46327.92081175817\n", + "After adstock: 46328.09728234641\n", + "After hill transform: 0.9874976488975646\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,480.61\n", + "Adstocked value: 120,480.95\n", + "Saturated value: 0.4579\n", + "Final response: 65433.2120\n", + "Raw spend: 120480.61368349766\n", + "After adstock: 120480.94701683099\n", + "After hill transform: 0.4578708151189594\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,721.60\n", + "Adstocked value: 1,721.93\n", + "Saturated value: 0.0011\n", + "Final response: 75.5375\n", + "Raw spend: 1721.5963172457598\n", + "After adstock: 1721.929650579093\n", + "After hill transform: 0.0011244788164049772\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,327.92\n", + "Adstocked value: 46,328.10\n", + "Saturated value: 0.9875\n", + "Final response: 27632.5452\n", + "Raw spend: 46327.92081175817\n", + "After adstock: 46328.09728234641\n", + "After hill transform: 0.9874976488975646\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.225794758491\n", + "After adstock: 1629.4480169807132\n", + "After hill transform: 9.471148115646842e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,480.61\n", + "Adstocked value: 120,480.95\n", + "Saturated value: 0.4579\n", + "Final response: 65433.2120\n", + "Raw spend: 120480.61368349766\n", + "After adstock: 120480.94701683099\n", + "After hill transform: 0.4578708151189594\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,721.60\n", + "Adstocked value: 1,721.93\n", + "Saturated value: 0.0011\n", + "Final response: 75.5375\n", + "Raw spend: 1721.5963172457598\n", + "After adstock: 1721.929650579093\n", + "After hill transform: 0.0011244788164049772\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,327.92\n", + "Adstocked value: 46,328.10\n", + "Saturated value: 0.9875\n", + "Final response: 27632.5452\n", + "Raw spend: 46327.92081175817\n", + "After adstock: 46328.09728234641\n", + "After hill transform: 0.9874976488975646\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,480.61\n", + "Adstocked value: 120,480.95\n", + "Saturated value: 0.4579\n", + "Final response: 65433.2120\n", + "Raw spend: 120480.61368351257\n", + "After adstock: 120480.9470168459\n", + "After hill transform: 0.45787081511897737\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,721.60\n", + "Adstocked value: 1,721.93\n", + "Saturated value: 0.0011\n", + "Final response: 75.5375\n", + "Raw spend: 1721.5963172457598\n", + "After adstock: 1721.929650579093\n", + "After hill transform: 0.0011244788164049772\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,327.92\n", + "Adstocked value: 46,328.10\n", + "Saturated value: 0.9875\n", + "Final response: 27632.5452\n", + "Raw spend: 46327.92081175817\n", + "After adstock: 46328.09728234641\n", + "After hill transform: 0.9874976488975646\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,480.61\n", + "Adstocked value: 120,480.95\n", + "Saturated value: 0.4579\n", + "Final response: 65433.2120\n", + "Raw spend: 120480.61368349766\n", + "After adstock: 120480.94701683099\n", + "After hill transform: 0.4578708151189594\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,721.60\n", + "Adstocked value: 1,721.93\n", + "Saturated value: 0.0011\n", + "Final response: 75.5375\n", + "Raw spend: 1721.596317260661\n", + "After adstock: 1721.9296505939942\n", + "After hill transform: 0.0011244788164305657\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,327.92\n", + "Adstocked value: 46,328.10\n", + "Saturated value: 0.9875\n", + "Final response: 27632.5452\n", + "Raw spend: 46327.92081175817\n", + "After adstock: 46328.09728234641\n", + "After hill transform: 0.9874976488975646\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,480.61\n", + "Adstocked value: 120,480.95\n", + "Saturated value: 0.4579\n", + "Final response: 65433.2120\n", + "Raw spend: 120480.61368349766\n", + "After adstock: 120480.94701683099\n", + "After hill transform: 0.4578708151189594\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,721.60\n", + "Adstocked value: 1,721.93\n", + "Saturated value: 0.0011\n", + "Final response: 75.5375\n", + "Raw spend: 1721.5963172457598\n", + "After adstock: 1721.929650579093\n", + "After hill transform: 0.0011244788164049772\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,327.92\n", + "Adstocked value: 46,328.10\n", + "Saturated value: 0.9875\n", + "Final response: 27632.5452\n", + "Raw spend: 46327.920811773074\n", + "After adstock: 46328.09728236131\n", + "After hill transform: 0.9874976488975756\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,480.61\n", + "Adstocked value: 120,480.95\n", + "Saturated value: 0.4579\n", + "Final response: 65433.2120\n", + "Raw spend: 120480.61368349766\n", + "After adstock: 120480.94701683099\n", + "After hill transform: 0.4578708151189594\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,721.60\n", + "Adstocked value: 1,721.93\n", + "Saturated value: 0.0011\n", + "Final response: 75.5375\n", + "Raw spend: 1721.5963172457598\n", + "After adstock: 1721.929650579093\n", + "After hill transform: 0.0011244788164049772\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,327.92\n", + "Adstocked value: 46,328.10\n", + "Saturated value: 0.9875\n", + "Final response: 27632.5452\n", + "Raw spend: 46327.92081175817\n", + "After adstock: 46328.09728234641\n", + "After hill transform: 0.9874976488975646\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.225794758491\n", + "After adstock: 1629.4480169807132\n", + "After hill transform: 9.471148115646842e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,480.61\n", + "Adstocked value: 120,480.95\n", + "Saturated value: 0.4579\n", + "Final response: 65433.2120\n", + "Raw spend: 120480.61368349766\n", + "After adstock: 120480.94701683099\n", + "After hill transform: 0.4578708151189594\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,721.60\n", + "Adstocked value: 1,721.93\n", + "Saturated value: 0.0011\n", + "Final response: 75.5375\n", + "Raw spend: 1721.5963172457598\n", + "After adstock: 1721.929650579093\n", + "After hill transform: 0.0011244788164049772\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,327.92\n", + "Adstocked value: 46,328.10\n", + "Saturated value: 0.9875\n", + "Final response: 27632.5452\n", + "Raw spend: 46327.92081175817\n", + "After adstock: 46328.09728234641\n", + "After hill transform: 0.9874976488975646\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,480.61\n", + "Adstocked value: 120,480.95\n", + "Saturated value: 0.4579\n", + "Final response: 65433.2120\n", + "Raw spend: 120480.61368351257\n", + "After adstock: 120480.9470168459\n", + "After hill transform: 0.45787081511897737\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,721.60\n", + "Adstocked value: 1,721.93\n", + "Saturated value: 0.0011\n", + "Final response: 75.5375\n", + "Raw spend: 1721.5963172457598\n", + "After adstock: 1721.929650579093\n", + "After hill transform: 0.0011244788164049772\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,327.92\n", + "Adstocked value: 46,328.10\n", + "Saturated value: 0.9875\n", + "Final response: 27632.5452\n", + "Raw spend: 46327.92081175817\n", + "After adstock: 46328.09728234641\n", + "After hill transform: 0.9874976488975646\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,480.61\n", + "Adstocked value: 120,480.95\n", + "Saturated value: 0.4579\n", + "Final response: 65433.2120\n", + "Raw spend: 120480.61368349766\n", + "After adstock: 120480.94701683099\n", + "After hill transform: 0.4578708151189594\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,721.60\n", + "Adstocked value: 1,721.93\n", + "Saturated value: 0.0011\n", + "Final response: 75.5375\n", + "Raw spend: 1721.596317260661\n", + "After adstock: 1721.9296505939942\n", + "After hill transform: 0.0011244788164305657\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,327.92\n", + "Adstocked value: 46,328.10\n", + "Saturated value: 0.9875\n", + "Final response: 27632.5452\n", + "Raw spend: 46327.92081175817\n", + "After adstock: 46328.09728234641\n", + "After hill transform: 0.9874976488975646\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,480.61\n", + "Adstocked value: 120,480.95\n", + "Saturated value: 0.4579\n", + "Final response: 65433.2120\n", + "Raw spend: 120480.61368349766\n", + "After adstock: 120480.94701683099\n", + "After hill transform: 0.4578708151189594\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,721.60\n", + "Adstocked value: 1,721.93\n", + "Saturated value: 0.0011\n", + "Final response: 75.5375\n", + "Raw spend: 1721.5963172457598\n", + "After adstock: 1721.929650579093\n", + "After hill transform: 0.0011244788164049772\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,327.92\n", + "Adstocked value: 46,328.10\n", + "Saturated value: 0.9875\n", + "Final response: 27632.5452\n", + "Raw spend: 46327.920811773074\n", + "After adstock: 46328.09728236131\n", + "After hill transform: 0.9874976488975756\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257948186534\n", + "After adstock: 1629.4480170408756\n", + "After hill transform: 9.471148116694737e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,698.40\n", + "Adstocked value: 120,698.73\n", + "Saturated value: 0.4581\n", + "Final response: 65470.7860\n", + "Raw spend: 120698.3976412872\n", + "After adstock: 120698.73097462053\n", + "After hill transform: 0.4581337397882281\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,843.40\n", + "Adstocked value: 1,843.73\n", + "Saturated value: 0.0013\n", + "Final response: 90.4076\n", + "Raw spend: 1843.3958966366324\n", + "After adstock: 1843.7292299699657\n", + "After hill transform: 0.0013458414946460938\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,069.89\n", + "Adstocked value: 46,070.06\n", + "Saturated value: 0.9873\n", + "Final response: 27627.1494\n", + "Raw spend: 46069.8884260609\n", + "After adstock: 46070.064896649135\n", + "After hill transform: 0.9873048187052178\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257948186534\n", + "After adstock: 1629.4480170408756\n", + "After hill transform: 9.471148116694737e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,698.40\n", + "Adstocked value: 120,698.73\n", + "Saturated value: 0.4581\n", + "Final response: 65470.7860\n", + "Raw spend: 120698.3976412872\n", + "After adstock: 120698.73097462053\n", + "After hill transform: 0.4581337397882281\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,843.40\n", + "Adstocked value: 1,843.73\n", + "Saturated value: 0.0013\n", + "Final response: 90.4076\n", + "Raw spend: 1843.3958966366324\n", + "After adstock: 1843.7292299699657\n", + "After hill transform: 0.0013458414946460938\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,069.89\n", + "Adstocked value: 46,070.06\n", + "Saturated value: 0.9873\n", + "Final response: 27627.1494\n", + "Raw spend: 46069.8884260609\n", + "After adstock: 46070.064896649135\n", + "After hill transform: 0.9873048187052178\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257948335546\n", + "After adstock: 1629.4480170557767\n", + "After hill transform: 9.471148116954282e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,698.40\n", + "Adstocked value: 120,698.73\n", + "Saturated value: 0.4581\n", + "Final response: 65470.7860\n", + "Raw spend: 120698.3976412872\n", + "After adstock: 120698.73097462053\n", + "After hill transform: 0.4581337397882281\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,843.40\n", + "Adstocked value: 1,843.73\n", + "Saturated value: 0.0013\n", + "Final response: 90.4076\n", + "Raw spend: 1843.3958966366324\n", + "After adstock: 1843.7292299699657\n", + "After hill transform: 0.0013458414946460938\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,069.89\n", + "Adstocked value: 46,070.06\n", + "Saturated value: 0.9873\n", + "Final response: 27627.1494\n", + "Raw spend: 46069.8884260609\n", + "After adstock: 46070.064896649135\n", + "After hill transform: 0.9873048187052178\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257948186534\n", + "After adstock: 1629.4480170408756\n", + "After hill transform: 9.471148116694737e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,698.40\n", + "Adstocked value: 120,698.73\n", + "Saturated value: 0.4581\n", + "Final response: 65470.7860\n", + "Raw spend: 120698.3976413021\n", + "After adstock: 120698.73097463543\n", + "After hill transform: 0.458133739788246\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,843.40\n", + "Adstocked value: 1,843.73\n", + "Saturated value: 0.0013\n", + "Final response: 90.4076\n", + "Raw spend: 1843.3958966366324\n", + "After adstock: 1843.7292299699657\n", + "After hill transform: 0.0013458414946460938\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,069.89\n", + "Adstocked value: 46,070.06\n", + "Saturated value: 0.9873\n", + "Final response: 27627.1494\n", + "Raw spend: 46069.8884260609\n", + "After adstock: 46070.064896649135\n", + "After hill transform: 0.9873048187052178\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257948186534\n", + "After adstock: 1629.4480170408756\n", + "After hill transform: 9.471148116694737e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,698.40\n", + "Adstocked value: 120,698.73\n", + "Saturated value: 0.4581\n", + "Final response: 65470.7860\n", + "Raw spend: 120698.3976412872\n", + "After adstock: 120698.73097462053\n", + "After hill transform: 0.4581337397882281\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,843.40\n", + "Adstocked value: 1,843.73\n", + "Saturated value: 0.0013\n", + "Final response: 90.4076\n", + "Raw spend: 1843.3958966515336\n", + "After adstock: 1843.7292299848668\n", + "After hill transform: 0.0013458414946746905\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,069.89\n", + "Adstocked value: 46,070.06\n", + "Saturated value: 0.9873\n", + "Final response: 27627.1494\n", + "Raw spend: 46069.8884260609\n", + "After adstock: 46070.064896649135\n", + "After hill transform: 0.9873048187052178\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257948186534\n", + "After adstock: 1629.4480170408756\n", + "After hill transform: 9.471148116694737e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,698.40\n", + "Adstocked value: 120,698.73\n", + "Saturated value: 0.4581\n", + "Final response: 65470.7860\n", + "Raw spend: 120698.3976412872\n", + "After adstock: 120698.73097462053\n", + "After hill transform: 0.4581337397882281\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,843.40\n", + "Adstocked value: 1,843.73\n", + "Saturated value: 0.0013\n", + "Final response: 90.4076\n", + "Raw spend: 1843.3958966366324\n", + "After adstock: 1843.7292299699657\n", + "After hill transform: 0.0013458414946460938\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,069.89\n", + "Adstocked value: 46,070.06\n", + "Saturated value: 0.9873\n", + "Final response: 27627.1494\n", + "Raw spend: 46069.8884260758\n", + "After adstock: 46070.06489666404\n", + "After hill transform: 0.9873048187052291\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257948186534\n", + "After adstock: 1629.4480170408756\n", + "After hill transform: 9.471148116694737e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,698.40\n", + "Adstocked value: 120,698.73\n", + "Saturated value: 0.4581\n", + "Final response: 65470.7860\n", + "Raw spend: 120698.3976412872\n", + "After adstock: 120698.73097462053\n", + "After hill transform: 0.4581337397882281\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,843.40\n", + "Adstocked value: 1,843.73\n", + "Saturated value: 0.0013\n", + "Final response: 90.4076\n", + "Raw spend: 1843.3958966366324\n", + "After adstock: 1843.7292299699657\n", + "After hill transform: 0.0013458414946460938\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,069.89\n", + "Adstocked value: 46,070.06\n", + "Saturated value: 0.9873\n", + "Final response: 27627.1494\n", + "Raw spend: 46069.8884260609\n", + "After adstock: 46070.064896649135\n", + "After hill transform: 0.9873048187052178\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257948335546\n", + "After adstock: 1629.4480170557767\n", + "After hill transform: 9.471148116954282e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,698.40\n", + "Adstocked value: 120,698.73\n", + "Saturated value: 0.4581\n", + "Final response: 65470.7860\n", + "Raw spend: 120698.3976412872\n", + "After adstock: 120698.73097462053\n", + "After hill transform: 0.4581337397882281\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,843.40\n", + "Adstocked value: 1,843.73\n", + "Saturated value: 0.0013\n", + "Final response: 90.4076\n", + "Raw spend: 1843.3958966366324\n", + "After adstock: 1843.7292299699657\n", + "After hill transform: 0.0013458414946460938\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,069.89\n", + "Adstocked value: 46,070.06\n", + "Saturated value: 0.9873\n", + "Final response: 27627.1494\n", + "Raw spend: 46069.8884260609\n", + "After adstock: 46070.064896649135\n", + "After hill transform: 0.9873048187052178\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257948186534\n", + "After adstock: 1629.4480170408756\n", + "After hill transform: 9.471148116694737e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,698.40\n", + "Adstocked value: 120,698.73\n", + "Saturated value: 0.4581\n", + "Final response: 65470.7860\n", + "Raw spend: 120698.3976413021\n", + "After adstock: 120698.73097463543\n", + "After hill transform: 0.458133739788246\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,843.40\n", + "Adstocked value: 1,843.73\n", + "Saturated value: 0.0013\n", + "Final response: 90.4076\n", + "Raw spend: 1843.3958966366324\n", + "After adstock: 1843.7292299699657\n", + "After hill transform: 0.0013458414946460938\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,069.89\n", + "Adstocked value: 46,070.06\n", + "Saturated value: 0.9873\n", + "Final response: 27627.1494\n", + "Raw spend: 46069.8884260609\n", + "After adstock: 46070.064896649135\n", + "After hill transform: 0.9873048187052178\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257948186534\n", + "After adstock: 1629.4480170408756\n", + "After hill transform: 9.471148116694737e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,698.40\n", + "Adstocked value: 120,698.73\n", + "Saturated value: 0.4581\n", + "Final response: 65470.7860\n", + "Raw spend: 120698.3976412872\n", + "After adstock: 120698.73097462053\n", + "After hill transform: 0.4581337397882281\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,843.40\n", + "Adstocked value: 1,843.73\n", + "Saturated value: 0.0013\n", + "Final response: 90.4076\n", + "Raw spend: 1843.3958966515336\n", + "After adstock: 1843.7292299848668\n", + "After hill transform: 0.0013458414946746905\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,069.89\n", + "Adstocked value: 46,070.06\n", + "Saturated value: 0.9873\n", + "Final response: 27627.1494\n", + "Raw spend: 46069.8884260609\n", + "After adstock: 46070.064896649135\n", + "After hill transform: 0.9873048187052178\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257948186534\n", + "After adstock: 1629.4480170408756\n", + "After hill transform: 9.471148116694737e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 120,698.40\n", + "Adstocked value: 120,698.73\n", + "Saturated value: 0.4581\n", + "Final response: 65470.7860\n", + "Raw spend: 120698.3976412872\n", + "After adstock: 120698.73097462053\n", + "After hill transform: 0.4581337397882281\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,843.40\n", + "Adstocked value: 1,843.73\n", + "Saturated value: 0.0013\n", + "Final response: 90.4076\n", + "Raw spend: 1843.3958966366324\n", + "After adstock: 1843.7292299699657\n", + "After hill transform: 0.0013458414946460938\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,069.89\n", + "Adstocked value: 46,070.06\n", + "Saturated value: 0.9873\n", + "Final response: 27627.1494\n", + "Raw spend: 46069.8884260758\n", + "After adstock: 46070.06489666404\n", + "After hill transform: 0.9873048187052291\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 121,827.53\n", + "Adstocked value: 121,827.86\n", + "Saturated value: 0.4595\n", + "Final response: 65664.5652\n", + "Raw spend: 121827.52936758155\n", + "After adstock: 121827.86270091488\n", + "After hill transform: 0.4594897156150899\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,474.96\n", + "Adstocked value: 2,475.29\n", + "Saturated value: 0.0029\n", + "Final response: 196.0203\n", + "Raw spend: 2474.956304012399\n", + "After adstock: 2475.2896373457324\n", + "After hill transform: 0.0029180307151581227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,732.02\n", + "Adstocked value: 44,732.20\n", + "Saturated value: 0.9862\n", + "Final response: 27597.2897\n", + "Raw spend: 44732.02133853739\n", + "After adstock: 44732.19780912563\n", + "After hill transform: 0.986237732848093\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 121,827.53\n", + "Adstocked value: 121,827.86\n", + "Saturated value: 0.4595\n", + "Final response: 65664.5652\n", + "Raw spend: 121827.52936758155\n", + "After adstock: 121827.86270091488\n", + "After hill transform: 0.4594897156150899\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,474.96\n", + "Adstocked value: 2,475.29\n", + "Saturated value: 0.0029\n", + "Final response: 196.0203\n", + "Raw spend: 2474.956304012399\n", + "After adstock: 2475.2896373457324\n", + "After hill transform: 0.0029180307151581227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,732.02\n", + "Adstocked value: 44,732.20\n", + "Saturated value: 0.9862\n", + "Final response: 27597.2897\n", + "Raw spend: 44732.02133853739\n", + "After adstock: 44732.19780912563\n", + "After hill transform: 0.986237732848093\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.225794758491\n", + "After adstock: 1629.4480169807132\n", + "After hill transform: 9.471148115646842e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 121,827.53\n", + "Adstocked value: 121,827.86\n", + "Saturated value: 0.4595\n", + "Final response: 65664.5652\n", + "Raw spend: 121827.52936758155\n", + "After adstock: 121827.86270091488\n", + "After hill transform: 0.4594897156150899\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,474.96\n", + "Adstocked value: 2,475.29\n", + "Saturated value: 0.0029\n", + "Final response: 196.0203\n", + "Raw spend: 2474.956304012399\n", + "After adstock: 2475.2896373457324\n", + "After hill transform: 0.0029180307151581227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,732.02\n", + "Adstocked value: 44,732.20\n", + "Saturated value: 0.9862\n", + "Final response: 27597.2897\n", + "Raw spend: 44732.02133853739\n", + "After adstock: 44732.19780912563\n", + "After hill transform: 0.986237732848093\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 121,827.53\n", + "Adstocked value: 121,827.86\n", + "Saturated value: 0.4595\n", + "Final response: 65664.5652\n", + "Raw spend: 121827.52936759645\n", + "After adstock: 121827.86270092978\n", + "After hill transform: 0.45948971561510765\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,474.96\n", + "Adstocked value: 2,475.29\n", + "Saturated value: 0.0029\n", + "Final response: 196.0203\n", + "Raw spend: 2474.956304012399\n", + "After adstock: 2475.2896373457324\n", + "After hill transform: 0.0029180307151581227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,732.02\n", + "Adstocked value: 44,732.20\n", + "Saturated value: 0.9862\n", + "Final response: 27597.2897\n", + "Raw spend: 44732.02133853739\n", + "After adstock: 44732.19780912563\n", + "After hill transform: 0.986237732848093\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 121,827.53\n", + "Adstocked value: 121,827.86\n", + "Saturated value: 0.4595\n", + "Final response: 65664.5652\n", + "Raw spend: 121827.52936758155\n", + "After adstock: 121827.86270091488\n", + "After hill transform: 0.4594897156150899\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,474.96\n", + "Adstocked value: 2,475.29\n", + "Saturated value: 0.0029\n", + "Final response: 196.0203\n", + "Raw spend: 2474.9563040273\n", + "After adstock: 2475.2896373606336\n", + "After hill transform: 0.002918030715204232\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,732.02\n", + "Adstocked value: 44,732.20\n", + "Saturated value: 0.9862\n", + "Final response: 27597.2897\n", + "Raw spend: 44732.02133853739\n", + "After adstock: 44732.19780912563\n", + "After hill transform: 0.986237732848093\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 121,827.53\n", + "Adstocked value: 121,827.86\n", + "Saturated value: 0.4595\n", + "Final response: 65664.5652\n", + "Raw spend: 121827.52936758155\n", + "After adstock: 121827.86270091488\n", + "After hill transform: 0.4594897156150899\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,474.96\n", + "Adstocked value: 2,475.29\n", + "Saturated value: 0.0029\n", + "Final response: 196.0203\n", + "Raw spend: 2474.956304012399\n", + "After adstock: 2475.2896373457324\n", + "After hill transform: 0.0029180307151581227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,732.02\n", + "Adstocked value: 44,732.20\n", + "Saturated value: 0.9862\n", + "Final response: 27597.2897\n", + "Raw spend: 44732.021338552295\n", + "After adstock: 44732.19780914053\n", + "After hill transform: 0.9862377328481056\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 121,827.53\n", + "Adstocked value: 121,827.86\n", + "Saturated value: 0.4595\n", + "Final response: 65664.5652\n", + "Raw spend: 121827.52936758155\n", + "After adstock: 121827.86270091488\n", + "After hill transform: 0.4594897156150899\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,474.96\n", + "Adstocked value: 2,475.29\n", + "Saturated value: 0.0029\n", + "Final response: 196.0203\n", + "Raw spend: 2474.956304012399\n", + "After adstock: 2475.2896373457324\n", + "After hill transform: 0.0029180307151581227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,732.02\n", + "Adstocked value: 44,732.20\n", + "Saturated value: 0.9862\n", + "Final response: 27597.2897\n", + "Raw spend: 44732.02133853739\n", + "After adstock: 44732.19780912563\n", + "After hill transform: 0.986237732848093\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.225794758491\n", + "After adstock: 1629.4480169807132\n", + "After hill transform: 9.471148115646842e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 121,827.53\n", + "Adstocked value: 121,827.86\n", + "Saturated value: 0.4595\n", + "Final response: 65664.5652\n", + "Raw spend: 121827.52936758155\n", + "After adstock: 121827.86270091488\n", + "After hill transform: 0.4594897156150899\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,474.96\n", + "Adstocked value: 2,475.29\n", + "Saturated value: 0.0029\n", + "Final response: 196.0203\n", + "Raw spend: 2474.956304012399\n", + "After adstock: 2475.2896373457324\n", + "After hill transform: 0.0029180307151581227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,732.02\n", + "Adstocked value: 44,732.20\n", + "Saturated value: 0.9862\n", + "Final response: 27597.2897\n", + "Raw spend: 44732.02133853739\n", + "After adstock: 44732.19780912563\n", + "After hill transform: 0.986237732848093\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 121,827.53\n", + "Adstocked value: 121,827.86\n", + "Saturated value: 0.4595\n", + "Final response: 65664.5652\n", + "Raw spend: 121827.52936759645\n", + "After adstock: 121827.86270092978\n", + "After hill transform: 0.45948971561510765\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,474.96\n", + "Adstocked value: 2,475.29\n", + "Saturated value: 0.0029\n", + "Final response: 196.0203\n", + "Raw spend: 2474.956304012399\n", + "After adstock: 2475.2896373457324\n", + "After hill transform: 0.0029180307151581227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,732.02\n", + "Adstocked value: 44,732.20\n", + "Saturated value: 0.9862\n", + "Final response: 27597.2897\n", + "Raw spend: 44732.02133853739\n", + "After adstock: 44732.19780912563\n", + "After hill transform: 0.986237732848093\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 121,827.53\n", + "Adstocked value: 121,827.86\n", + "Saturated value: 0.4595\n", + "Final response: 65664.5652\n", + "Raw spend: 121827.52936758155\n", + "After adstock: 121827.86270091488\n", + "After hill transform: 0.4594897156150899\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,474.96\n", + "Adstocked value: 2,475.29\n", + "Saturated value: 0.0029\n", + "Final response: 196.0203\n", + "Raw spend: 2474.9563040273\n", + "After adstock: 2475.2896373606336\n", + "After hill transform: 0.002918030715204232\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,732.02\n", + "Adstocked value: 44,732.20\n", + "Saturated value: 0.9862\n", + "Final response: 27597.2897\n", + "Raw spend: 44732.02133853739\n", + "After adstock: 44732.19780912563\n", + "After hill transform: 0.986237732848093\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 121,827.53\n", + "Adstocked value: 121,827.86\n", + "Saturated value: 0.4595\n", + "Final response: 65664.5652\n", + "Raw spend: 121827.52936758155\n", + "After adstock: 121827.86270091488\n", + "After hill transform: 0.4594897156150899\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2,474.96\n", + "Adstocked value: 2,475.29\n", + "Saturated value: 0.0029\n", + "Final response: 196.0203\n", + "Raw spend: 2474.956304012399\n", + "After adstock: 2475.2896373457324\n", + "After hill transform: 0.0029180307151581227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,732.02\n", + "Adstocked value: 44,732.20\n", + "Saturated value: 0.9862\n", + "Final response: 27597.2897\n", + "Raw spend: 44732.021338552295\n", + "After adstock: 44732.19780914053\n", + "After hill transform: 0.9862377328481056\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2258208605533\n", + "After adstock: 1629.4480430827755\n", + "After hill transform: 9.471148570286623e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 128,470.99\n", + "Adstocked value: 128,471.32\n", + "Saturated value: 0.4672\n", + "Final response: 66771.1018\n", + "Raw spend: 128470.9865719658\n", + "After adstock: 128471.31990529913\n", + "After hill transform: 0.46723273779496743\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 6,191.24\n", + "Adstocked value: 6,191.58\n", + "Saturated value: 0.0317\n", + "Final response: 2127.2286\n", + "Raw spend: 6191.242254639737\n", + "After adstock: 6191.5755879730705\n", + "After hill transform: 0.03166671587811224\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,860.11\n", + "Adstocked value: 36,860.29\n", + "Saturated value: 0.9767\n", + "Final response: 27329.7926\n", + "Raw spend: 36860.109256605785\n", + "After adstock: 36860.28572719402\n", + "After hill transform: 0.9766782503312135\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2258208605533\n", + "After adstock: 1629.4480430827755\n", + "After hill transform: 9.471148570286623e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 128,470.99\n", + "Adstocked value: 128,471.32\n", + "Saturated value: 0.4672\n", + "Final response: 66771.1018\n", + "Raw spend: 128470.9865719658\n", + "After adstock: 128471.31990529913\n", + "After hill transform: 0.46723273779496743\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 6,191.24\n", + "Adstocked value: 6,191.58\n", + "Saturated value: 0.0317\n", + "Final response: 2127.2286\n", + "Raw spend: 6191.242254639737\n", + "After adstock: 6191.5755879730705\n", + "After hill transform: 0.03166671587811224\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,860.11\n", + "Adstocked value: 36,860.29\n", + "Saturated value: 0.9767\n", + "Final response: 27329.7926\n", + "Raw spend: 36860.109256605785\n", + "After adstock: 36860.28572719402\n", + "After hill transform: 0.9766782503312135\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2258208754545\n", + "After adstock: 1629.4480430976766\n", + "After hill transform: 9.471148570546169e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 128,470.99\n", + "Adstocked value: 128,471.32\n", + "Saturated value: 0.4672\n", + "Final response: 66771.1018\n", + "Raw spend: 128470.9865719658\n", + "After adstock: 128471.31990529913\n", + "After hill transform: 0.46723273779496743\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 6,191.24\n", + "Adstocked value: 6,191.58\n", + "Saturated value: 0.0317\n", + "Final response: 2127.2286\n", + "Raw spend: 6191.242254639737\n", + "After adstock: 6191.5755879730705\n", + "After hill transform: 0.03166671587811224\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,860.11\n", + "Adstocked value: 36,860.29\n", + "Saturated value: 0.9767\n", + "Final response: 27329.7926\n", + "Raw spend: 36860.109256605785\n", + "After adstock: 36860.28572719402\n", + "After hill transform: 0.9766782503312135\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2258208605533\n", + "After adstock: 1629.4480430827755\n", + "After hill transform: 9.471148570286623e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 128,470.99\n", + "Adstocked value: 128,471.32\n", + "Saturated value: 0.4672\n", + "Final response: 66771.1018\n", + "Raw spend: 128470.9865719807\n", + "After adstock: 128471.31990531403\n", + "After hill transform: 0.46723273779498437\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 6,191.24\n", + "Adstocked value: 6,191.58\n", + "Saturated value: 0.0317\n", + "Final response: 2127.2286\n", + "Raw spend: 6191.242254639737\n", + "After adstock: 6191.5755879730705\n", + "After hill transform: 0.03166671587811224\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,860.11\n", + "Adstocked value: 36,860.29\n", + "Saturated value: 0.9767\n", + "Final response: 27329.7926\n", + "Raw spend: 36860.109256605785\n", + "After adstock: 36860.28572719402\n", + "After hill transform: 0.9766782503312135\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2258208605533\n", + "After adstock: 1629.4480430827755\n", + "After hill transform: 9.471148570286623e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 128,470.99\n", + "Adstocked value: 128,471.32\n", + "Saturated value: 0.4672\n", + "Final response: 66771.1018\n", + "Raw spend: 128470.9865719658\n", + "After adstock: 128471.31990529913\n", + "After hill transform: 0.46723273779496743\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 6,191.24\n", + "Adstocked value: 6,191.58\n", + "Saturated value: 0.0317\n", + "Final response: 2127.2286\n", + "Raw spend: 6191.242254654639\n", + "After adstock: 6191.575587987972\n", + "After hill transform: 0.03166671587830652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,860.11\n", + "Adstocked value: 36,860.29\n", + "Saturated value: 0.9767\n", + "Final response: 27329.7926\n", + "Raw spend: 36860.109256605785\n", + "After adstock: 36860.28572719402\n", + "After hill transform: 0.9766782503312135\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2258208605533\n", + "After adstock: 1629.4480430827755\n", + "After hill transform: 9.471148570286623e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 128,470.99\n", + "Adstocked value: 128,471.32\n", + "Saturated value: 0.4672\n", + "Final response: 66771.1018\n", + "Raw spend: 128470.9865719658\n", + "After adstock: 128471.31990529913\n", + "After hill transform: 0.46723273779496743\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 6,191.24\n", + "Adstocked value: 6,191.58\n", + "Saturated value: 0.0317\n", + "Final response: 2127.2286\n", + "Raw spend: 6191.242254639737\n", + "After adstock: 6191.5755879730705\n", + "After hill transform: 0.03166671587811224\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,860.11\n", + "Adstocked value: 36,860.29\n", + "Saturated value: 0.9767\n", + "Final response: 27329.7926\n", + "Raw spend: 36860.109256620686\n", + "After adstock: 36860.285727208924\n", + "After hill transform: 0.976678250331239\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2258208605533\n", + "After adstock: 1629.4480430827755\n", + "After hill transform: 9.471148570286623e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 128,470.99\n", + "Adstocked value: 128,471.32\n", + "Saturated value: 0.4672\n", + "Final response: 66771.1018\n", + "Raw spend: 128470.9865719658\n", + "After adstock: 128471.31990529913\n", + "After hill transform: 0.46723273779496743\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 6,191.24\n", + "Adstocked value: 6,191.58\n", + "Saturated value: 0.0317\n", + "Final response: 2127.2286\n", + "Raw spend: 6191.242254639737\n", + "After adstock: 6191.5755879730705\n", + "After hill transform: 0.03166671587811224\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,860.11\n", + "Adstocked value: 36,860.29\n", + "Saturated value: 0.9767\n", + "Final response: 27329.7926\n", + "Raw spend: 36860.109256605785\n", + "After adstock: 36860.28572719402\n", + "After hill transform: 0.9766782503312135\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2258208754545\n", + "After adstock: 1629.4480430976766\n", + "After hill transform: 9.471148570546169e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 128,470.99\n", + "Adstocked value: 128,471.32\n", + "Saturated value: 0.4672\n", + "Final response: 66771.1018\n", + "Raw spend: 128470.9865719658\n", + "After adstock: 128471.31990529913\n", + "After hill transform: 0.46723273779496743\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 6,191.24\n", + "Adstocked value: 6,191.58\n", + "Saturated value: 0.0317\n", + "Final response: 2127.2286\n", + "Raw spend: 6191.242254639737\n", + "After adstock: 6191.5755879730705\n", + "After hill transform: 0.03166671587811224\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,860.11\n", + "Adstocked value: 36,860.29\n", + "Saturated value: 0.9767\n", + "Final response: 27329.7926\n", + "Raw spend: 36860.109256605785\n", + "After adstock: 36860.28572719402\n", + "After hill transform: 0.9766782503312135\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2258208605533\n", + "After adstock: 1629.4480430827755\n", + "After hill transform: 9.471148570286623e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 128,470.99\n", + "Adstocked value: 128,471.32\n", + "Saturated value: 0.4672\n", + "Final response: 66771.1018\n", + "Raw spend: 128470.9865719807\n", + "After adstock: 128471.31990531403\n", + "After hill transform: 0.46723273779498437\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 6,191.24\n", + "Adstocked value: 6,191.58\n", + "Saturated value: 0.0317\n", + "Final response: 2127.2286\n", + "Raw spend: 6191.242254639737\n", + "After adstock: 6191.5755879730705\n", + "After hill transform: 0.03166671587811224\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,860.11\n", + "Adstocked value: 36,860.29\n", + "Saturated value: 0.9767\n", + "Final response: 27329.7926\n", + "Raw spend: 36860.109256605785\n", + "After adstock: 36860.28572719402\n", + "After hill transform: 0.9766782503312135\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2258208605533\n", + "After adstock: 1629.4480430827755\n", + "After hill transform: 9.471148570286623e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 128,470.99\n", + "Adstocked value: 128,471.32\n", + "Saturated value: 0.4672\n", + "Final response: 66771.1018\n", + "Raw spend: 128470.9865719658\n", + "After adstock: 128471.31990529913\n", + "After hill transform: 0.46723273779496743\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 6,191.24\n", + "Adstocked value: 6,191.58\n", + "Saturated value: 0.0317\n", + "Final response: 2127.2286\n", + "Raw spend: 6191.242254654639\n", + "After adstock: 6191.575587987972\n", + "After hill transform: 0.03166671587830652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,860.11\n", + "Adstocked value: 36,860.29\n", + "Saturated value: 0.9767\n", + "Final response: 27329.7926\n", + "Raw spend: 36860.109256605785\n", + "After adstock: 36860.28572719402\n", + "After hill transform: 0.9766782503312135\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2258208605533\n", + "After adstock: 1629.4480430827755\n", + "After hill transform: 9.471148570286623e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 128,470.99\n", + "Adstocked value: 128,471.32\n", + "Saturated value: 0.4672\n", + "Final response: 66771.1018\n", + "Raw spend: 128470.9865719658\n", + "After adstock: 128471.31990529913\n", + "After hill transform: 0.46723273779496743\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 6,191.24\n", + "Adstocked value: 6,191.58\n", + "Saturated value: 0.0317\n", + "Final response: 2127.2286\n", + "Raw spend: 6191.242254639737\n", + "After adstock: 6191.5755879730705\n", + "After hill transform: 0.03166671587811224\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,860.11\n", + "Adstocked value: 36,860.29\n", + "Saturated value: 0.9767\n", + "Final response: 27329.7926\n", + "Raw spend: 36860.109256620686\n", + "After adstock: 36860.285727208924\n", + "After hill transform: 0.976678250331239\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2302763485566\n", + "After adstock: 1629.4524985707787\n", + "After hill transform: 9.471226175175877e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,147.43\n", + "Adstocked value: 159,147.77\n", + "Saturated value: 0.4986\n", + "Final response: 71250.9938\n", + "Raw spend: 159147.43370314428\n", + "After adstock: 159147.76703647763\n", + "After hill transform: 0.49858091306119007\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 23,352.77\n", + "Adstocked value: 23,353.10\n", + "Saturated value: 0.5186\n", + "Final response: 34838.6070\n", + "Raw spend: 23352.76766984907\n", + "After adstock: 23353.1010031824\n", + "After hill transform: 0.5186204592761882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 510.03\n", + "Adstocked value: 510.21\n", + "Saturated value: 0.0003\n", + "Final response: 8.1259\n", + "Raw spend: 510.029820075717\n", + "After adstock: 510.2062906639523\n", + "After hill transform: 0.00029039202512629785\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2302763485566\n", + "After adstock: 1629.4524985707787\n", + "After hill transform: 9.471226175175877e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,147.43\n", + "Adstocked value: 159,147.77\n", + "Saturated value: 0.4986\n", + "Final response: 71250.9938\n", + "Raw spend: 159147.43370314428\n", + "After adstock: 159147.76703647763\n", + "After hill transform: 0.49858091306119007\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 23,352.77\n", + "Adstocked value: 23,353.10\n", + "Saturated value: 0.5186\n", + "Final response: 34838.6070\n", + "Raw spend: 23352.76766984907\n", + "After adstock: 23353.1010031824\n", + "After hill transform: 0.5186204592761882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 510.03\n", + "Adstocked value: 510.21\n", + "Saturated value: 0.0003\n", + "Final response: 8.1259\n", + "Raw spend: 510.029820075717\n", + "After adstock: 510.2062906639523\n", + "After hill transform: 0.00029039202512629785\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2302763634577\n", + "After adstock: 1629.45249858568\n", + "After hill transform: 9.471226175435425e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,147.43\n", + "Adstocked value: 159,147.77\n", + "Saturated value: 0.4986\n", + "Final response: 71250.9938\n", + "Raw spend: 159147.43370314428\n", + "After adstock: 159147.76703647763\n", + "After hill transform: 0.49858091306119007\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 23,352.77\n", + "Adstocked value: 23,353.10\n", + "Saturated value: 0.5186\n", + "Final response: 34838.6070\n", + "Raw spend: 23352.76766984907\n", + "After adstock: 23353.1010031824\n", + "After hill transform: 0.5186204592761882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 510.03\n", + "Adstocked value: 510.21\n", + "Saturated value: 0.0003\n", + "Final response: 8.1259\n", + "Raw spend: 510.029820075717\n", + "After adstock: 510.2062906639523\n", + "After hill transform: 0.00029039202512629785\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2302763485566\n", + "After adstock: 1629.4524985707787\n", + "After hill transform: 9.471226175175877e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,147.43\n", + "Adstocked value: 159,147.77\n", + "Saturated value: 0.4986\n", + "Final response: 71250.9938\n", + "Raw spend: 159147.4337031592\n", + "After adstock: 159147.76703649253\n", + "After hill transform: 0.49858091306120383\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 23,352.77\n", + "Adstocked value: 23,353.10\n", + "Saturated value: 0.5186\n", + "Final response: 34838.6070\n", + "Raw spend: 23352.76766984907\n", + "After adstock: 23353.1010031824\n", + "After hill transform: 0.5186204592761882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 510.03\n", + "Adstocked value: 510.21\n", + "Saturated value: 0.0003\n", + "Final response: 8.1259\n", + "Raw spend: 510.029820075717\n", + "After adstock: 510.2062906639523\n", + "After hill transform: 0.00029039202512629785\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2302763485566\n", + "After adstock: 1629.4524985707787\n", + "After hill transform: 9.471226175175877e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,147.43\n", + "Adstocked value: 159,147.77\n", + "Saturated value: 0.4986\n", + "Final response: 71250.9938\n", + "Raw spend: 159147.43370314428\n", + "After adstock: 159147.76703647763\n", + "After hill transform: 0.49858091306119007\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 23,352.77\n", + "Adstocked value: 23,353.10\n", + "Saturated value: 0.5186\n", + "Final response: 34838.6070\n", + "Raw spend: 23352.76766986397\n", + "After adstock: 23353.101003197302\n", + "After hill transform: 0.5186204592766075\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 510.03\n", + "Adstocked value: 510.21\n", + "Saturated value: 0.0003\n", + "Final response: 8.1259\n", + "Raw spend: 510.029820075717\n", + "After adstock: 510.2062906639523\n", + "After hill transform: 0.00029039202512629785\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2302763485566\n", + "After adstock: 1629.4524985707787\n", + "After hill transform: 9.471226175175877e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,147.43\n", + "Adstocked value: 159,147.77\n", + "Saturated value: 0.4986\n", + "Final response: 71250.9938\n", + "Raw spend: 159147.43370314428\n", + "After adstock: 159147.76703647763\n", + "After hill transform: 0.49858091306119007\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 23,352.77\n", + "Adstocked value: 23,353.10\n", + "Saturated value: 0.5186\n", + "Final response: 34838.6070\n", + "Raw spend: 23352.76766984907\n", + "After adstock: 23353.1010031824\n", + "After hill transform: 0.5186204592761882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 510.03\n", + "Adstocked value: 510.21\n", + "Saturated value: 0.0003\n", + "Final response: 8.1259\n", + "Raw spend: 510.02982009061816\n", + "After adstock: 510.20629067885346\n", + "After hill transform: 0.00029039202514982953\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2302763485566\n", + "After adstock: 1629.4524985707787\n", + "After hill transform: 9.471226175175877e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,147.43\n", + "Adstocked value: 159,147.77\n", + "Saturated value: 0.4986\n", + "Final response: 71250.9938\n", + "Raw spend: 159147.43370314428\n", + "After adstock: 159147.76703647763\n", + "After hill transform: 0.49858091306119007\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 23,352.77\n", + "Adstocked value: 23,353.10\n", + "Saturated value: 0.5186\n", + "Final response: 34838.6070\n", + "Raw spend: 23352.76766984907\n", + "After adstock: 23353.1010031824\n", + "After hill transform: 0.5186204592761882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 510.03\n", + "Adstocked value: 510.21\n", + "Saturated value: 0.0003\n", + "Final response: 8.1259\n", + "Raw spend: 510.029820075717\n", + "After adstock: 510.2062906639523\n", + "After hill transform: 0.00029039202512629785\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2302763634577\n", + "After adstock: 1629.45249858568\n", + "After hill transform: 9.471226175435425e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,147.43\n", + "Adstocked value: 159,147.77\n", + "Saturated value: 0.4986\n", + "Final response: 71250.9938\n", + "Raw spend: 159147.43370314428\n", + "After adstock: 159147.76703647763\n", + "After hill transform: 0.49858091306119007\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 23,352.77\n", + "Adstocked value: 23,353.10\n", + "Saturated value: 0.5186\n", + "Final response: 34838.6070\n", + "Raw spend: 23352.76766984907\n", + "After adstock: 23353.1010031824\n", + "After hill transform: 0.5186204592761882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 510.03\n", + "Adstocked value: 510.21\n", + "Saturated value: 0.0003\n", + "Final response: 8.1259\n", + "Raw spend: 510.029820075717\n", + "After adstock: 510.2062906639523\n", + "After hill transform: 0.00029039202512629785\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2302763485566\n", + "After adstock: 1629.4524985707787\n", + "After hill transform: 9.471226175175877e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,147.43\n", + "Adstocked value: 159,147.77\n", + "Saturated value: 0.4986\n", + "Final response: 71250.9938\n", + "Raw spend: 159147.4337031592\n", + "After adstock: 159147.76703649253\n", + "After hill transform: 0.49858091306120383\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 23,352.77\n", + "Adstocked value: 23,353.10\n", + "Saturated value: 0.5186\n", + "Final response: 34838.6070\n", + "Raw spend: 23352.76766984907\n", + "After adstock: 23353.1010031824\n", + "After hill transform: 0.5186204592761882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 510.03\n", + "Adstocked value: 510.21\n", + "Saturated value: 0.0003\n", + "Final response: 8.1259\n", + "Raw spend: 510.029820075717\n", + "After adstock: 510.2062906639523\n", + "After hill transform: 0.00029039202512629785\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2302763485566\n", + "After adstock: 1629.4524985707787\n", + "After hill transform: 9.471226175175877e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,147.43\n", + "Adstocked value: 159,147.77\n", + "Saturated value: 0.4986\n", + "Final response: 71250.9938\n", + "Raw spend: 159147.43370314428\n", + "After adstock: 159147.76703647763\n", + "After hill transform: 0.49858091306119007\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 23,352.77\n", + "Adstocked value: 23,353.10\n", + "Saturated value: 0.5186\n", + "Final response: 34838.6070\n", + "Raw spend: 23352.76766986397\n", + "After adstock: 23353.101003197302\n", + "After hill transform: 0.5186204592766075\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 510.03\n", + "Adstocked value: 510.21\n", + "Saturated value: 0.0003\n", + "Final response: 8.1259\n", + "Raw spend: 510.029820075717\n", + "After adstock: 510.2062906639523\n", + "After hill transform: 0.00029039202512629785\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2302763485566\n", + "After adstock: 1629.4524985707787\n", + "After hill transform: 9.471226175175877e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,147.43\n", + "Adstocked value: 159,147.77\n", + "Saturated value: 0.4986\n", + "Final response: 71250.9938\n", + "Raw spend: 159147.43370314428\n", + "After adstock: 159147.76703647763\n", + "After hill transform: 0.49858091306119007\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 23,352.77\n", + "Adstocked value: 23,353.10\n", + "Saturated value: 0.5186\n", + "Final response: 34838.6070\n", + "Raw spend: 23352.76766984907\n", + "After adstock: 23353.1010031824\n", + "After hill transform: 0.5186204592761882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 510.03\n", + "Adstocked value: 510.21\n", + "Saturated value: 0.0003\n", + "Final response: 8.1259\n", + "Raw spend: 510.02982009061816\n", + "After adstock: 510.20629067885346\n", + "After hill transform: 0.00029039202514982953\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2312529110566\n", + "After adstock: 1629.4534751332787\n", + "After hill transform: 9.471243184822593e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,147.57\n", + "Adstocked value: 159,147.90\n", + "Saturated value: 0.4986\n", + "Final response: 71251.0111\n", + "Raw spend: 159147.56553908178\n", + "After adstock: 159147.89887241513\n", + "After hill transform: 0.4985810345176313\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 23,354.66\n", + "Adstocked value: 23,354.99\n", + "Saturated value: 0.5187\n", + "Final response: 34842.1811\n", + "Raw spend: 23354.65829484907\n", + "After adstock: 23354.9916281824\n", + "After hill transform: 0.5186736648029415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 510.07\n", + "Adstocked value: 510.25\n", + "Saturated value: 0.0003\n", + "Final response: 8.1278\n", + "Raw spend: 510.073765388217\n", + "After adstock: 510.2502359764523\n", + "After hill transform: 0.000290461428117528\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2312529110566\n", + "After adstock: 1629.4534751332787\n", + "After hill transform: 9.471243184822593e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,147.57\n", + "Adstocked value: 159,147.90\n", + "Saturated value: 0.4986\n", + "Final response: 71251.0111\n", + "Raw spend: 159147.56553908178\n", + "After adstock: 159147.89887241513\n", + "After hill transform: 0.4985810345176313\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 23,354.66\n", + "Adstocked value: 23,354.99\n", + "Saturated value: 0.5187\n", + "Final response: 34842.1811\n", + "Raw spend: 23354.65829484907\n", + "After adstock: 23354.9916281824\n", + "After hill transform: 0.5186736648029415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 510.07\n", + "Adstocked value: 510.25\n", + "Saturated value: 0.0003\n", + "Final response: 8.1278\n", + "Raw spend: 510.073765388217\n", + "After adstock: 510.2502359764523\n", + "After hill transform: 0.000290461428117528\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2312529259577\n", + "After adstock: 1629.45347514818\n", + "After hill transform: 9.471243185082141e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,147.57\n", + "Adstocked value: 159,147.90\n", + "Saturated value: 0.4986\n", + "Final response: 71251.0111\n", + "Raw spend: 159147.56553908178\n", + "After adstock: 159147.89887241513\n", + "After hill transform: 0.4985810345176313\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 23,354.66\n", + "Adstocked value: 23,354.99\n", + "Saturated value: 0.5187\n", + "Final response: 34842.1811\n", + "Raw spend: 23354.65829484907\n", + "After adstock: 23354.9916281824\n", + "After hill transform: 0.5186736648029415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 510.07\n", + "Adstocked value: 510.25\n", + "Saturated value: 0.0003\n", + "Final response: 8.1278\n", + "Raw spend: 510.073765388217\n", + "After adstock: 510.2502359764523\n", + "After hill transform: 0.000290461428117528\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2312529110566\n", + "After adstock: 1629.4534751332787\n", + "After hill transform: 9.471243184822593e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,147.57\n", + "Adstocked value: 159,147.90\n", + "Saturated value: 0.4986\n", + "Final response: 71251.0111\n", + "Raw spend: 159147.5655390967\n", + "After adstock: 159147.89887243003\n", + "After hill transform: 0.49858103451764507\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 23,354.66\n", + "Adstocked value: 23,354.99\n", + "Saturated value: 0.5187\n", + "Final response: 34842.1811\n", + "Raw spend: 23354.65829484907\n", + "After adstock: 23354.9916281824\n", + "After hill transform: 0.5186736648029415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 510.07\n", + "Adstocked value: 510.25\n", + "Saturated value: 0.0003\n", + "Final response: 8.1278\n", + "Raw spend: 510.073765388217\n", + "After adstock: 510.2502359764523\n", + "After hill transform: 0.000290461428117528\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2312529110566\n", + "After adstock: 1629.4534751332787\n", + "After hill transform: 9.471243184822593e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,147.57\n", + "Adstocked value: 159,147.90\n", + "Saturated value: 0.4986\n", + "Final response: 71251.0111\n", + "Raw spend: 159147.56553908178\n", + "After adstock: 159147.89887241513\n", + "After hill transform: 0.4985810345176313\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 23,354.66\n", + "Adstocked value: 23,354.99\n", + "Saturated value: 0.5187\n", + "Final response: 34842.1811\n", + "Raw spend: 23354.65829486397\n", + "After adstock: 23354.991628197302\n", + "After hill transform: 0.518673664803361\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 510.07\n", + "Adstocked value: 510.25\n", + "Saturated value: 0.0003\n", + "Final response: 8.1278\n", + "Raw spend: 510.073765388217\n", + "After adstock: 510.2502359764523\n", + "After hill transform: 0.000290461428117528\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2312529110566\n", + "After adstock: 1629.4534751332787\n", + "After hill transform: 9.471243184822593e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,147.57\n", + "Adstocked value: 159,147.90\n", + "Saturated value: 0.4986\n", + "Final response: 71251.0111\n", + "Raw spend: 159147.56553908178\n", + "After adstock: 159147.89887241513\n", + "After hill transform: 0.4985810345176313\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 23,354.66\n", + "Adstocked value: 23,354.99\n", + "Saturated value: 0.5187\n", + "Final response: 34842.1811\n", + "Raw spend: 23354.65829484907\n", + "After adstock: 23354.9916281824\n", + "After hill transform: 0.5186736648029415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 510.07\n", + "Adstocked value: 510.25\n", + "Saturated value: 0.0003\n", + "Final response: 8.1278\n", + "Raw spend: 510.07376540311816\n", + "After adstock: 510.25023599135346\n", + "After hill transform: 0.0002904614281410633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2312529110566\n", + "After adstock: 1629.4534751332787\n", + "After hill transform: 9.471243184822593e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,147.57\n", + "Adstocked value: 159,147.90\n", + "Saturated value: 0.4986\n", + "Final response: 71251.0111\n", + "Raw spend: 159147.56553908178\n", + "After adstock: 159147.89887241513\n", + "After hill transform: 0.4985810345176313\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 23,354.66\n", + "Adstocked value: 23,354.99\n", + "Saturated value: 0.5187\n", + "Final response: 34842.1811\n", + "Raw spend: 23354.65829484907\n", + "After adstock: 23354.9916281824\n", + "After hill transform: 0.5186736648029415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 510.07\n", + "Adstocked value: 510.25\n", + "Saturated value: 0.0003\n", + "Final response: 8.1278\n", + "Raw spend: 510.073765388217\n", + "After adstock: 510.2502359764523\n", + "After hill transform: 0.000290461428117528\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2312529259577\n", + "After adstock: 1629.45347514818\n", + "After hill transform: 9.471243185082141e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,147.57\n", + "Adstocked value: 159,147.90\n", + "Saturated value: 0.4986\n", + "Final response: 71251.0111\n", + "Raw spend: 159147.56553908178\n", + "After adstock: 159147.89887241513\n", + "After hill transform: 0.4985810345176313\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 23,354.66\n", + "Adstocked value: 23,354.99\n", + "Saturated value: 0.5187\n", + "Final response: 34842.1811\n", + "Raw spend: 23354.65829484907\n", + "After adstock: 23354.9916281824\n", + "After hill transform: 0.5186736648029415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 510.07\n", + "Adstocked value: 510.25\n", + "Saturated value: 0.0003\n", + "Final response: 8.1278\n", + "Raw spend: 510.073765388217\n", + "After adstock: 510.2502359764523\n", + "After hill transform: 0.000290461428117528\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2312529110566\n", + "After adstock: 1629.4534751332787\n", + "After hill transform: 9.471243184822593e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,147.57\n", + "Adstocked value: 159,147.90\n", + "Saturated value: 0.4986\n", + "Final response: 71251.0111\n", + "Raw spend: 159147.5655390967\n", + "After adstock: 159147.89887243003\n", + "After hill transform: 0.49858103451764507\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 23,354.66\n", + "Adstocked value: 23,354.99\n", + "Saturated value: 0.5187\n", + "Final response: 34842.1811\n", + "Raw spend: 23354.65829484907\n", + "After adstock: 23354.9916281824\n", + "After hill transform: 0.5186736648029415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 510.07\n", + "Adstocked value: 510.25\n", + "Saturated value: 0.0003\n", + "Final response: 8.1278\n", + "Raw spend: 510.073765388217\n", + "After adstock: 510.2502359764523\n", + "After hill transform: 0.000290461428117528\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2312529110566\n", + "After adstock: 1629.4534751332787\n", + "After hill transform: 9.471243184822593e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,147.57\n", + "Adstocked value: 159,147.90\n", + "Saturated value: 0.4986\n", + "Final response: 71251.0111\n", + "Raw spend: 159147.56553908178\n", + "After adstock: 159147.89887241513\n", + "After hill transform: 0.4985810345176313\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 23,354.66\n", + "Adstocked value: 23,354.99\n", + "Saturated value: 0.5187\n", + "Final response: 34842.1811\n", + "Raw spend: 23354.65829486397\n", + "After adstock: 23354.991628197302\n", + "After hill transform: 0.518673664803361\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 510.07\n", + "Adstocked value: 510.25\n", + "Saturated value: 0.0003\n", + "Final response: 8.1278\n", + "Raw spend: 510.073765388217\n", + "After adstock: 510.2502359764523\n", + "After hill transform: 0.000290461428117528\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2312529110566\n", + "After adstock: 1629.4534751332787\n", + "After hill transform: 9.471243184822593e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,147.57\n", + "Adstocked value: 159,147.90\n", + "Saturated value: 0.4986\n", + "Final response: 71251.0111\n", + "Raw spend: 159147.56553908178\n", + "After adstock: 159147.89887241513\n", + "After hill transform: 0.4985810345176313\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 23,354.66\n", + "Adstocked value: 23,354.99\n", + "Saturated value: 0.5187\n", + "Final response: 34842.1811\n", + "Raw spend: 23354.65829484907\n", + "After adstock: 23354.9916281824\n", + "After hill transform: 0.5186736648029415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 510.07\n", + "Adstocked value: 510.25\n", + "Saturated value: 0.0003\n", + "Final response: 8.1278\n", + "Raw spend: 510.07376540311816\n", + "After adstock: 510.25023599135346\n", + "After hill transform: 0.0002904614281410633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.24\n", + "Adstocked value: 1,629.46\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2410185456954\n", + "After adstock: 1629.4632407679176\n", + "After hill transform: 9.471413282577102e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,148.23\n", + "Adstocked value: 159,148.56\n", + "Saturated value: 0.4986\n", + "Final response: 71251.0986\n", + "Raw spend: 159148.22960288302\n", + "After adstock: 159148.56293621636\n", + "After hill transform: 0.4985816462978957\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 23,364.12\n", + "Adstocked value: 23,364.45\n", + "Saturated value: 0.5189\n", + "Final response: 34860.0561\n", + "Raw spend: 23364.116321322268\n", + "After adstock: 23364.4496546556\n", + "After hill transform: 0.5189397593423161\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 510.29\n", + "Adstocked value: 510.47\n", + "Saturated value: 0.0003\n", + "Final response: 8.1375\n", + "Raw spend: 510.29349238446264\n", + "After adstock: 510.46996297269794\n", + "After hill transform: 0.00029080860281996917\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.24\n", + "Adstocked value: 1,629.46\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2410185456954\n", + "After adstock: 1629.4632407679176\n", + "After hill transform: 9.471413282577102e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,148.23\n", + "Adstocked value: 159,148.56\n", + "Saturated value: 0.4986\n", + "Final response: 71251.0986\n", + "Raw spend: 159148.22960288302\n", + "After adstock: 159148.56293621636\n", + "After hill transform: 0.4985816462978957\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 23,364.12\n", + "Adstocked value: 23,364.45\n", + "Saturated value: 0.5189\n", + "Final response: 34860.0561\n", + "Raw spend: 23364.116321322268\n", + "After adstock: 23364.4496546556\n", + "After hill transform: 0.5189397593423161\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 510.29\n", + "Adstocked value: 510.47\n", + "Saturated value: 0.0003\n", + "Final response: 8.1375\n", + "Raw spend: 510.29349238446264\n", + "After adstock: 510.46996297269794\n", + "After hill transform: 0.00029080860281996917\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.24\n", + "Adstocked value: 1,629.46\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2410185605966\n", + "After adstock: 1629.4632407828187\n", + "After hill transform: 9.47141328283665e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,148.23\n", + "Adstocked value: 159,148.56\n", + "Saturated value: 0.4986\n", + "Final response: 71251.0986\n", + "Raw spend: 159148.22960288302\n", + "After adstock: 159148.56293621636\n", + "After hill transform: 0.4985816462978957\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 23,364.12\n", + "Adstocked value: 23,364.45\n", + "Saturated value: 0.5189\n", + "Final response: 34860.0561\n", + "Raw spend: 23364.116321322268\n", + "After adstock: 23364.4496546556\n", + "After hill transform: 0.5189397593423161\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 510.29\n", + "Adstocked value: 510.47\n", + "Saturated value: 0.0003\n", + "Final response: 8.1375\n", + "Raw spend: 510.29349238446264\n", + "After adstock: 510.46996297269794\n", + "After hill transform: 0.00029080860281996917\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.24\n", + "Adstocked value: 1,629.46\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2410185456954\n", + "After adstock: 1629.4632407679176\n", + "After hill transform: 9.471413282577102e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,148.23\n", + "Adstocked value: 159,148.56\n", + "Saturated value: 0.4986\n", + "Final response: 71251.0986\n", + "Raw spend: 159148.22960289792\n", + "After adstock: 159148.56293623126\n", + "After hill transform: 0.49858164629790946\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 23,364.12\n", + "Adstocked value: 23,364.45\n", + "Saturated value: 0.5189\n", + "Final response: 34860.0561\n", + "Raw spend: 23364.116321322268\n", + "After adstock: 23364.4496546556\n", + "After hill transform: 0.5189397593423161\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 510.29\n", + "Adstocked value: 510.47\n", + "Saturated value: 0.0003\n", + "Final response: 8.1375\n", + "Raw spend: 510.29349238446264\n", + "After adstock: 510.46996297269794\n", + "After hill transform: 0.00029080860281996917\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.24\n", + "Adstocked value: 1,629.46\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2410185456954\n", + "After adstock: 1629.4632407679176\n", + "After hill transform: 9.471413282577102e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,148.23\n", + "Adstocked value: 159,148.56\n", + "Saturated value: 0.4986\n", + "Final response: 71251.0986\n", + "Raw spend: 159148.22960288302\n", + "After adstock: 159148.56293621636\n", + "After hill transform: 0.4985816462978957\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 23,364.12\n", + "Adstocked value: 23,364.45\n", + "Saturated value: 0.5189\n", + "Final response: 34860.0561\n", + "Raw spend: 23364.11632133717\n", + "After adstock: 23364.4496546705\n", + "After hill transform: 0.5189397593427353\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 510.29\n", + "Adstocked value: 510.47\n", + "Saturated value: 0.0003\n", + "Final response: 8.1375\n", + "Raw spend: 510.29349238446264\n", + "After adstock: 510.46996297269794\n", + "After hill transform: 0.00029080860281996917\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.24\n", + "Adstocked value: 1,629.46\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2410185456954\n", + "After adstock: 1629.4632407679176\n", + "After hill transform: 9.471413282577102e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,148.23\n", + "Adstocked value: 159,148.56\n", + "Saturated value: 0.4986\n", + "Final response: 71251.0986\n", + "Raw spend: 159148.22960288302\n", + "After adstock: 159148.56293621636\n", + "After hill transform: 0.4985816462978957\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 23,364.12\n", + "Adstocked value: 23,364.45\n", + "Saturated value: 0.5189\n", + "Final response: 34860.0561\n", + "Raw spend: 23364.116321322268\n", + "After adstock: 23364.4496546556\n", + "After hill transform: 0.5189397593423161\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 510.29\n", + "Adstocked value: 510.47\n", + "Saturated value: 0.0003\n", + "Final response: 8.1375\n", + "Raw spend: 510.2934923993638\n", + "After adstock: 510.4699629875991\n", + "After hill transform: 0.0002908086028435224\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.24\n", + "Adstocked value: 1,629.46\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2410185456954\n", + "After adstock: 1629.4632407679176\n", + "After hill transform: 9.471413282577102e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,148.23\n", + "Adstocked value: 159,148.56\n", + "Saturated value: 0.4986\n", + "Final response: 71251.0986\n", + "Raw spend: 159148.22960288302\n", + "After adstock: 159148.56293621636\n", + "After hill transform: 0.4985816462978957\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 23,364.12\n", + "Adstocked value: 23,364.45\n", + "Saturated value: 0.5189\n", + "Final response: 34860.0561\n", + "Raw spend: 23364.116321322268\n", + "After adstock: 23364.4496546556\n", + "After hill transform: 0.5189397593423161\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 510.29\n", + "Adstocked value: 510.47\n", + "Saturated value: 0.0003\n", + "Final response: 8.1375\n", + "Raw spend: 510.29349238446264\n", + "After adstock: 510.46996297269794\n", + "After hill transform: 0.00029080860281996917\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.24\n", + "Adstocked value: 1,629.46\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2410185605966\n", + "After adstock: 1629.4632407828187\n", + "After hill transform: 9.47141328283665e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,148.23\n", + "Adstocked value: 159,148.56\n", + "Saturated value: 0.4986\n", + "Final response: 71251.0986\n", + "Raw spend: 159148.22960288302\n", + "After adstock: 159148.56293621636\n", + "After hill transform: 0.4985816462978957\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 23,364.12\n", + "Adstocked value: 23,364.45\n", + "Saturated value: 0.5189\n", + "Final response: 34860.0561\n", + "Raw spend: 23364.116321322268\n", + "After adstock: 23364.4496546556\n", + "After hill transform: 0.5189397593423161\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 510.29\n", + "Adstocked value: 510.47\n", + "Saturated value: 0.0003\n", + "Final response: 8.1375\n", + "Raw spend: 510.29349238446264\n", + "After adstock: 510.46996297269794\n", + "After hill transform: 0.00029080860281996917\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.24\n", + "Adstocked value: 1,629.46\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2410185456954\n", + "After adstock: 1629.4632407679176\n", + "After hill transform: 9.471413282577102e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,148.23\n", + "Adstocked value: 159,148.56\n", + "Saturated value: 0.4986\n", + "Final response: 71251.0986\n", + "Raw spend: 159148.22960289792\n", + "After adstock: 159148.56293623126\n", + "After hill transform: 0.49858164629790946\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 23,364.12\n", + "Adstocked value: 23,364.45\n", + "Saturated value: 0.5189\n", + "Final response: 34860.0561\n", + "Raw spend: 23364.116321322268\n", + "After adstock: 23364.4496546556\n", + "After hill transform: 0.5189397593423161\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 510.29\n", + "Adstocked value: 510.47\n", + "Saturated value: 0.0003\n", + "Final response: 8.1375\n", + "Raw spend: 510.29349238446264\n", + "After adstock: 510.46996297269794\n", + "After hill transform: 0.00029080860281996917\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.24\n", + "Adstocked value: 1,629.46\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2410185456954\n", + "After adstock: 1629.4632407679176\n", + "After hill transform: 9.471413282577102e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,148.23\n", + "Adstocked value: 159,148.56\n", + "Saturated value: 0.4986\n", + "Final response: 71251.0986\n", + "Raw spend: 159148.22960288302\n", + "After adstock: 159148.56293621636\n", + "After hill transform: 0.4985816462978957\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 23,364.12\n", + "Adstocked value: 23,364.45\n", + "Saturated value: 0.5189\n", + "Final response: 34860.0561\n", + "Raw spend: 23364.11632133717\n", + "After adstock: 23364.4496546705\n", + "After hill transform: 0.5189397593427353\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 510.29\n", + "Adstocked value: 510.47\n", + "Saturated value: 0.0003\n", + "Final response: 8.1375\n", + "Raw spend: 510.29349238446264\n", + "After adstock: 510.46996297269794\n", + "After hill transform: 0.00029080860281996917\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.24\n", + "Adstocked value: 1,629.46\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2410185456954\n", + "After adstock: 1629.4632407679176\n", + "After hill transform: 9.471413282577102e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,148.23\n", + "Adstocked value: 159,148.56\n", + "Saturated value: 0.4986\n", + "Final response: 71251.0986\n", + "Raw spend: 159148.22960288302\n", + "After adstock: 159148.56293621636\n", + "After hill transform: 0.4985816462978957\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 23,364.12\n", + "Adstocked value: 23,364.45\n", + "Saturated value: 0.5189\n", + "Final response: 34860.0561\n", + "Raw spend: 23364.116321322268\n", + "After adstock: 23364.4496546556\n", + "After hill transform: 0.5189397593423161\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 510.29\n", + "Adstocked value: 510.47\n", + "Saturated value: 0.0003\n", + "Final response: 8.1375\n", + "Raw spend: 510.2934923993638\n", + "After adstock: 510.4699629875991\n", + "After hill transform: 0.0002908086028435224\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.28\n", + "Adstocked value: 1,629.51\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2849223911105\n", + "After adstock: 1629.5071446133327\n", + "After hill transform: 9.472178024588524e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,151.54\n", + "Adstocked value: 159,151.88\n", + "Saturated value: 0.4986\n", + "Final response: 71251.5347\n", + "Raw spend: 159151.54221541158\n", + "After adstock: 159151.87554874492\n", + "After hill transform: 0.4985846980614281\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 23,411.36\n", + "Adstocked value: 23,411.69\n", + "Saturated value: 0.5203\n", + "Final response: 34949.2177\n", + "Raw spend: 23411.35647147384\n", + "After adstock: 23411.68980480717\n", + "After hill transform: 0.520267051804714\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 511.39\n", + "Adstocked value: 511.57\n", + "Saturated value: 0.0003\n", + "Final response: 8.1862\n", + "Raw spend: 511.39119306164065\n", + "After adstock: 511.56766364987595\n", + "After hill transform: 0.00029254697316426524\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.28\n", + "Adstocked value: 1,629.51\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2849223911105\n", + "After adstock: 1629.5071446133327\n", + "After hill transform: 9.472178024588524e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,151.54\n", + "Adstocked value: 159,151.88\n", + "Saturated value: 0.4986\n", + "Final response: 71251.5347\n", + "Raw spend: 159151.54221541158\n", + "After adstock: 159151.87554874492\n", + "After hill transform: 0.4985846980614281\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 23,411.36\n", + "Adstocked value: 23,411.69\n", + "Saturated value: 0.5203\n", + "Final response: 34949.2177\n", + "Raw spend: 23411.35647147384\n", + "After adstock: 23411.68980480717\n", + "After hill transform: 0.520267051804714\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 511.39\n", + "Adstocked value: 511.57\n", + "Saturated value: 0.0003\n", + "Final response: 8.1862\n", + "Raw spend: 511.39119306164065\n", + "After adstock: 511.56766364987595\n", + "After hill transform: 0.00029254697316426524\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.28\n", + "Adstocked value: 1,629.51\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2849224060117\n", + "After adstock: 1629.5071446282338\n", + "After hill transform: 9.472178024848088e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,151.54\n", + "Adstocked value: 159,151.88\n", + "Saturated value: 0.4986\n", + "Final response: 71251.5347\n", + "Raw spend: 159151.54221541158\n", + "After adstock: 159151.87554874492\n", + "After hill transform: 0.4985846980614281\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 23,411.36\n", + "Adstocked value: 23,411.69\n", + "Saturated value: 0.5203\n", + "Final response: 34949.2177\n", + "Raw spend: 23411.35647147384\n", + "After adstock: 23411.68980480717\n", + "After hill transform: 0.520267051804714\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 511.39\n", + "Adstocked value: 511.57\n", + "Saturated value: 0.0003\n", + "Final response: 8.1862\n", + "Raw spend: 511.39119306164065\n", + "After adstock: 511.56766364987595\n", + "After hill transform: 0.00029254697316426524\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.28\n", + "Adstocked value: 1,629.51\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2849223911105\n", + "After adstock: 1629.5071446133327\n", + "After hill transform: 9.472178024588524e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,151.54\n", + "Adstocked value: 159,151.88\n", + "Saturated value: 0.4986\n", + "Final response: 71251.5347\n", + "Raw spend: 159151.54221542648\n", + "After adstock: 159151.87554875982\n", + "After hill transform: 0.49858469806144173\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 23,411.36\n", + "Adstocked value: 23,411.69\n", + "Saturated value: 0.5203\n", + "Final response: 34949.2177\n", + "Raw spend: 23411.35647147384\n", + "After adstock: 23411.68980480717\n", + "After hill transform: 0.520267051804714\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 511.39\n", + "Adstocked value: 511.57\n", + "Saturated value: 0.0003\n", + "Final response: 8.1862\n", + "Raw spend: 511.39119306164065\n", + "After adstock: 511.56766364987595\n", + "After hill transform: 0.00029254697316426524\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.28\n", + "Adstocked value: 1,629.51\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2849223911105\n", + "After adstock: 1629.5071446133327\n", + "After hill transform: 9.472178024588524e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,151.54\n", + "Adstocked value: 159,151.88\n", + "Saturated value: 0.4986\n", + "Final response: 71251.5347\n", + "Raw spend: 159151.54221541158\n", + "After adstock: 159151.87554874492\n", + "After hill transform: 0.4985846980614281\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 23,411.36\n", + "Adstocked value: 23,411.69\n", + "Saturated value: 0.5203\n", + "Final response: 34949.2177\n", + "Raw spend: 23411.35647148874\n", + "After adstock: 23411.689804822072\n", + "After hill transform: 0.5202670518051322\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 511.39\n", + "Adstocked value: 511.57\n", + "Saturated value: 0.0003\n", + "Final response: 8.1862\n", + "Raw spend: 511.39119306164065\n", + "After adstock: 511.56766364987595\n", + "After hill transform: 0.00029254697316426524\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.28\n", + "Adstocked value: 1,629.51\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2849223911105\n", + "After adstock: 1629.5071446133327\n", + "After hill transform: 9.472178024588524e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,151.54\n", + "Adstocked value: 159,151.88\n", + "Saturated value: 0.4986\n", + "Final response: 71251.5347\n", + "Raw spend: 159151.54221541158\n", + "After adstock: 159151.87554874492\n", + "After hill transform: 0.4985846980614281\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 23,411.36\n", + "Adstocked value: 23,411.69\n", + "Saturated value: 0.5203\n", + "Final response: 34949.2177\n", + "Raw spend: 23411.35647147384\n", + "After adstock: 23411.68980480717\n", + "After hill transform: 0.520267051804714\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 511.39\n", + "Adstocked value: 511.57\n", + "Saturated value: 0.0003\n", + "Final response: 8.1862\n", + "Raw spend: 511.3911930765418\n", + "After adstock: 511.5676636647771\n", + "After hill transform: 0.0002925469731879084\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.28\n", + "Adstocked value: 1,629.51\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2849223911105\n", + "After adstock: 1629.5071446133327\n", + "After hill transform: 9.472178024588524e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,151.54\n", + "Adstocked value: 159,151.88\n", + "Saturated value: 0.4986\n", + "Final response: 71251.5347\n", + "Raw spend: 159151.54221541158\n", + "After adstock: 159151.87554874492\n", + "After hill transform: 0.4985846980614281\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 23,411.36\n", + "Adstocked value: 23,411.69\n", + "Saturated value: 0.5203\n", + "Final response: 34949.2177\n", + "Raw spend: 23411.35647147384\n", + "After adstock: 23411.68980480717\n", + "After hill transform: 0.520267051804714\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 511.39\n", + "Adstocked value: 511.57\n", + "Saturated value: 0.0003\n", + "Final response: 8.1862\n", + "Raw spend: 511.39119306164065\n", + "After adstock: 511.56766364987595\n", + "After hill transform: 0.00029254697316426524\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.28\n", + "Adstocked value: 1,629.51\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2849224060117\n", + "After adstock: 1629.5071446282338\n", + "After hill transform: 9.472178024848088e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,151.54\n", + "Adstocked value: 159,151.88\n", + "Saturated value: 0.4986\n", + "Final response: 71251.5347\n", + "Raw spend: 159151.54221541158\n", + "After adstock: 159151.87554874492\n", + "After hill transform: 0.4985846980614281\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 23,411.36\n", + "Adstocked value: 23,411.69\n", + "Saturated value: 0.5203\n", + "Final response: 34949.2177\n", + "Raw spend: 23411.35647147384\n", + "After adstock: 23411.68980480717\n", + "After hill transform: 0.520267051804714\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 511.39\n", + "Adstocked value: 511.57\n", + "Saturated value: 0.0003\n", + "Final response: 8.1862\n", + "Raw spend: 511.39119306164065\n", + "After adstock: 511.56766364987595\n", + "After hill transform: 0.00029254697316426524\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.28\n", + "Adstocked value: 1,629.51\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2849223911105\n", + "After adstock: 1629.5071446133327\n", + "After hill transform: 9.472178024588524e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,151.54\n", + "Adstocked value: 159,151.88\n", + "Saturated value: 0.4986\n", + "Final response: 71251.5347\n", + "Raw spend: 159151.54221542648\n", + "After adstock: 159151.87554875982\n", + "After hill transform: 0.49858469806144173\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 23,411.36\n", + "Adstocked value: 23,411.69\n", + "Saturated value: 0.5203\n", + "Final response: 34949.2177\n", + "Raw spend: 23411.35647147384\n", + "After adstock: 23411.68980480717\n", + "After hill transform: 0.520267051804714\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 511.39\n", + "Adstocked value: 511.57\n", + "Saturated value: 0.0003\n", + "Final response: 8.1862\n", + "Raw spend: 511.39119306164065\n", + "After adstock: 511.56766364987595\n", + "After hill transform: 0.00029254697316426524\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.28\n", + "Adstocked value: 1,629.51\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2849223911105\n", + "After adstock: 1629.5071446133327\n", + "After hill transform: 9.472178024588524e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,151.54\n", + "Adstocked value: 159,151.88\n", + "Saturated value: 0.4986\n", + "Final response: 71251.5347\n", + "Raw spend: 159151.54221541158\n", + "After adstock: 159151.87554874492\n", + "After hill transform: 0.4985846980614281\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 23,411.36\n", + "Adstocked value: 23,411.69\n", + "Saturated value: 0.5203\n", + "Final response: 34949.2177\n", + "Raw spend: 23411.35647148874\n", + "After adstock: 23411.689804822072\n", + "After hill transform: 0.5202670518051322\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 511.39\n", + "Adstocked value: 511.57\n", + "Saturated value: 0.0003\n", + "Final response: 8.1862\n", + "Raw spend: 511.39119306164065\n", + "After adstock: 511.56766364987595\n", + "After hill transform: 0.00029254697316426524\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.28\n", + "Adstocked value: 1,629.51\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2849223911105\n", + "After adstock: 1629.5071446133327\n", + "After hill transform: 9.472178024588524e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,151.54\n", + "Adstocked value: 159,151.88\n", + "Saturated value: 0.4986\n", + "Final response: 71251.5347\n", + "Raw spend: 159151.54221541158\n", + "After adstock: 159151.87554874492\n", + "After hill transform: 0.4985846980614281\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 23,411.36\n", + "Adstocked value: 23,411.69\n", + "Saturated value: 0.5203\n", + "Final response: 34949.2177\n", + "Raw spend: 23411.35647147384\n", + "After adstock: 23411.68980480717\n", + "After hill transform: 0.520267051804714\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 511.39\n", + "Adstocked value: 511.57\n", + "Saturated value: 0.0003\n", + "Final response: 8.1862\n", + "Raw spend: 511.3911930765418\n", + "After adstock: 511.5676636647771\n", + "After hill transform: 0.0002925469731879084\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.50\n", + "Adstocked value: 1,629.72\n", + "Saturated value: 0.0000\n", + "Final response: 0.5118\n", + "Raw spend: 1628.4990019431416\n", + "After adstock: 1629.7212241653638\n", + "After hill transform: 9.475907572712705e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,168.06\n", + "Adstocked value: 159,168.39\n", + "Saturated value: 0.4986\n", + "Final response: 71253.7091\n", + "Raw spend: 159168.05913279572\n", + "After adstock: 159168.39246612907\n", + "After hill transform: 0.4985999134211952\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 23,646.94\n", + "Adstocked value: 23,647.28\n", + "Saturated value: 0.5268\n", + "Final response: 35390.8922\n", + "Raw spend: 23646.944501202284\n", + "After adstock: 23647.277834535616\n", + "After hill transform: 0.5268419825752183\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 516.87\n", + "Adstocked value: 517.05\n", + "Saturated value: 0.0003\n", + "Final response: 8.4318\n", + "Raw spend: 516.8709094744747\n", + "After adstock: 517.04738006271\n", + "After hill transform: 0.0003013242690125235\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.50\n", + "Adstocked value: 1,629.72\n", + "Saturated value: 0.0000\n", + "Final response: 0.5118\n", + "Raw spend: 1628.4990019431416\n", + "After adstock: 1629.7212241653638\n", + "After hill transform: 9.475907572712705e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,168.06\n", + "Adstocked value: 159,168.39\n", + "Saturated value: 0.4986\n", + "Final response: 71253.7091\n", + "Raw spend: 159168.05913279572\n", + "After adstock: 159168.39246612907\n", + "After hill transform: 0.4985999134211952\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 23,646.94\n", + "Adstocked value: 23,647.28\n", + "Saturated value: 0.5268\n", + "Final response: 35390.8922\n", + "Raw spend: 23646.944501202284\n", + "After adstock: 23647.277834535616\n", + "After hill transform: 0.5268419825752183\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 516.87\n", + "Adstocked value: 517.05\n", + "Saturated value: 0.0003\n", + "Final response: 8.4318\n", + "Raw spend: 516.8709094744747\n", + "After adstock: 517.04738006271\n", + "After hill transform: 0.0003013242690125235\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.50\n", + "Adstocked value: 1,629.72\n", + "Saturated value: 0.0000\n", + "Final response: 0.5118\n", + "Raw spend: 1628.4990019580428\n", + "After adstock: 1629.721224180265\n", + "After hill transform: 9.475907572972338e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,168.06\n", + "Adstocked value: 159,168.39\n", + "Saturated value: 0.4986\n", + "Final response: 71253.7091\n", + "Raw spend: 159168.05913279572\n", + "After adstock: 159168.39246612907\n", + "After hill transform: 0.4985999134211952\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 23,646.94\n", + "Adstocked value: 23,647.28\n", + "Saturated value: 0.5268\n", + "Final response: 35390.8922\n", + "Raw spend: 23646.944501202284\n", + "After adstock: 23647.277834535616\n", + "After hill transform: 0.5268419825752183\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 516.87\n", + "Adstocked value: 517.05\n", + "Saturated value: 0.0003\n", + "Final response: 8.4318\n", + "Raw spend: 516.8709094744747\n", + "After adstock: 517.04738006271\n", + "After hill transform: 0.0003013242690125235\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.50\n", + "Adstocked value: 1,629.72\n", + "Saturated value: 0.0000\n", + "Final response: 0.5118\n", + "Raw spend: 1628.4990019431416\n", + "After adstock: 1629.7212241653638\n", + "After hill transform: 9.475907572712705e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,168.06\n", + "Adstocked value: 159,168.39\n", + "Saturated value: 0.4986\n", + "Final response: 71253.7091\n", + "Raw spend: 159168.05913281062\n", + "After adstock: 159168.39246614397\n", + "After hill transform: 0.49859991342120885\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 23,646.94\n", + "Adstocked value: 23,647.28\n", + "Saturated value: 0.5268\n", + "Final response: 35390.8922\n", + "Raw spend: 23646.944501202284\n", + "After adstock: 23647.277834535616\n", + "After hill transform: 0.5268419825752183\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 516.87\n", + "Adstocked value: 517.05\n", + "Saturated value: 0.0003\n", + "Final response: 8.4318\n", + "Raw spend: 516.8709094744747\n", + "After adstock: 517.04738006271\n", + "After hill transform: 0.0003013242690125235\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.50\n", + "Adstocked value: 1,629.72\n", + "Saturated value: 0.0000\n", + "Final response: 0.5118\n", + "Raw spend: 1628.4990019431416\n", + "After adstock: 1629.7212241653638\n", + "After hill transform: 9.475907572712705e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,168.06\n", + "Adstocked value: 159,168.39\n", + "Saturated value: 0.4986\n", + "Final response: 71253.7091\n", + "Raw spend: 159168.05913279572\n", + "After adstock: 159168.39246612907\n", + "After hill transform: 0.4985999134211952\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 23,646.94\n", + "Adstocked value: 23,647.28\n", + "Saturated value: 0.5268\n", + "Final response: 35390.8922\n", + "Raw spend: 23646.944501217185\n", + "After adstock: 23647.277834550518\n", + "After hill transform: 0.5268419825756318\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 516.87\n", + "Adstocked value: 517.05\n", + "Saturated value: 0.0003\n", + "Final response: 8.4318\n", + "Raw spend: 516.8709094744747\n", + "After adstock: 517.04738006271\n", + "After hill transform: 0.0003013242690125235\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.50\n", + "Adstocked value: 1,629.72\n", + "Saturated value: 0.0000\n", + "Final response: 0.5118\n", + "Raw spend: 1628.4990019431416\n", + "After adstock: 1629.7212241653638\n", + "After hill transform: 9.475907572712705e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,168.06\n", + "Adstocked value: 159,168.39\n", + "Saturated value: 0.4986\n", + "Final response: 71253.7091\n", + "Raw spend: 159168.05913279572\n", + "After adstock: 159168.39246612907\n", + "After hill transform: 0.4985999134211952\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 23,646.94\n", + "Adstocked value: 23,647.28\n", + "Saturated value: 0.5268\n", + "Final response: 35390.8922\n", + "Raw spend: 23646.944501202284\n", + "After adstock: 23647.277834535616\n", + "After hill transform: 0.5268419825752183\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 516.87\n", + "Adstocked value: 517.05\n", + "Saturated value: 0.0003\n", + "Final response: 8.4318\n", + "Raw spend: 516.8709094893759\n", + "After adstock: 517.0473800776111\n", + "After hill transform: 0.00030132426903661775\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.50\n", + "Adstocked value: 1,629.72\n", + "Saturated value: 0.0000\n", + "Final response: 0.5118\n", + "Raw spend: 1628.4990019431416\n", + "After adstock: 1629.7212241653638\n", + "After hill transform: 9.475907572712705e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,168.06\n", + "Adstocked value: 159,168.39\n", + "Saturated value: 0.4986\n", + "Final response: 71253.7091\n", + "Raw spend: 159168.05913279572\n", + "After adstock: 159168.39246612907\n", + "After hill transform: 0.4985999134211952\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 23,646.94\n", + "Adstocked value: 23,647.28\n", + "Saturated value: 0.5268\n", + "Final response: 35390.8922\n", + "Raw spend: 23646.944501202284\n", + "After adstock: 23647.277834535616\n", + "After hill transform: 0.5268419825752183\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 516.87\n", + "Adstocked value: 517.05\n", + "Saturated value: 0.0003\n", + "Final response: 8.4318\n", + "Raw spend: 516.8709094744747\n", + "After adstock: 517.04738006271\n", + "After hill transform: 0.0003013242690125235\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.50\n", + "Adstocked value: 1,629.72\n", + "Saturated value: 0.0000\n", + "Final response: 0.5118\n", + "Raw spend: 1628.4990019580428\n", + "After adstock: 1629.721224180265\n", + "After hill transform: 9.475907572972338e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,168.06\n", + "Adstocked value: 159,168.39\n", + "Saturated value: 0.4986\n", + "Final response: 71253.7091\n", + "Raw spend: 159168.05913279572\n", + "After adstock: 159168.39246612907\n", + "After hill transform: 0.4985999134211952\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 23,646.94\n", + "Adstocked value: 23,647.28\n", + "Saturated value: 0.5268\n", + "Final response: 35390.8922\n", + "Raw spend: 23646.944501202284\n", + "After adstock: 23647.277834535616\n", + "After hill transform: 0.5268419825752183\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 516.87\n", + "Adstocked value: 517.05\n", + "Saturated value: 0.0003\n", + "Final response: 8.4318\n", + "Raw spend: 516.8709094744747\n", + "After adstock: 517.04738006271\n", + "After hill transform: 0.0003013242690125235\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.50\n", + "Adstocked value: 1,629.72\n", + "Saturated value: 0.0000\n", + "Final response: 0.5118\n", + "Raw spend: 1628.4990019431416\n", + "After adstock: 1629.7212241653638\n", + "After hill transform: 9.475907572712705e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,168.06\n", + "Adstocked value: 159,168.39\n", + "Saturated value: 0.4986\n", + "Final response: 71253.7091\n", + "Raw spend: 159168.05913281062\n", + "After adstock: 159168.39246614397\n", + "After hill transform: 0.49859991342120885\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 23,646.94\n", + "Adstocked value: 23,647.28\n", + "Saturated value: 0.5268\n", + "Final response: 35390.8922\n", + "Raw spend: 23646.944501202284\n", + "After adstock: 23647.277834535616\n", + "After hill transform: 0.5268419825752183\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 516.87\n", + "Adstocked value: 517.05\n", + "Saturated value: 0.0003\n", + "Final response: 8.4318\n", + "Raw spend: 516.8709094744747\n", + "After adstock: 517.04738006271\n", + "After hill transform: 0.0003013242690125235\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.50\n", + "Adstocked value: 1,629.72\n", + "Saturated value: 0.0000\n", + "Final response: 0.5118\n", + "Raw spend: 1628.4990019431416\n", + "After adstock: 1629.7212241653638\n", + "After hill transform: 9.475907572712705e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,168.06\n", + "Adstocked value: 159,168.39\n", + "Saturated value: 0.4986\n", + "Final response: 71253.7091\n", + "Raw spend: 159168.05913279572\n", + "After adstock: 159168.39246612907\n", + "After hill transform: 0.4985999134211952\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 23,646.94\n", + "Adstocked value: 23,647.28\n", + "Saturated value: 0.5268\n", + "Final response: 35390.8922\n", + "Raw spend: 23646.944501217185\n", + "After adstock: 23647.277834550518\n", + "After hill transform: 0.5268419825756318\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 516.87\n", + "Adstocked value: 517.05\n", + "Saturated value: 0.0003\n", + "Final response: 8.4318\n", + "Raw spend: 516.8709094744747\n", + "After adstock: 517.04738006271\n", + "After hill transform: 0.0003013242690125235\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.50\n", + "Adstocked value: 1,629.72\n", + "Saturated value: 0.0000\n", + "Final response: 0.5118\n", + "Raw spend: 1628.4990019431416\n", + "After adstock: 1629.7212241653638\n", + "After hill transform: 9.475907572712705e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,168.06\n", + "Adstocked value: 159,168.39\n", + "Saturated value: 0.4986\n", + "Final response: 71253.7091\n", + "Raw spend: 159168.05913279572\n", + "After adstock: 159168.39246612907\n", + "After hill transform: 0.4985999134211952\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 23,646.94\n", + "Adstocked value: 23,647.28\n", + "Saturated value: 0.5268\n", + "Final response: 35390.8922\n", + "Raw spend: 23646.944501202284\n", + "After adstock: 23647.277834535616\n", + "After hill transform: 0.5268419825752183\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 516.87\n", + "Adstocked value: 517.05\n", + "Saturated value: 0.0003\n", + "Final response: 8.4318\n", + "Raw spend: 516.8709094893759\n", + "After adstock: 517.0473800776111\n", + "After hill transform: 0.00030132426903661775\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,629.57\n", + "Adstocked value: 1,630.79\n", + "Saturated value: 0.0000\n", + "Final response: 0.5128\n", + "Raw spend: 1629.5676726542883\n", + "After adstock: 1630.7898948765105\n", + "After hill transform: 9.494539859400561e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,249.77\n", + "Adstocked value: 159,250.11\n", + "Saturated value: 0.4987\n", + "Final response: 71264.4632\n", + "Raw spend: 159249.77381655583\n", + "After adstock: 159250.10714988917\n", + "After hill transform: 0.49867516568334197\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 24,812.24\n", + "Adstocked value: 24,812.57\n", + "Saturated value: 0.5583\n", + "Final response: 37501.4166\n", + "Raw spend: 24812.23599020095\n", + "After adstock: 24812.56932353428\n", + "After hill transform: 0.5582600336038498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 543.98\n", + "Adstocked value: 544.16\n", + "Saturated value: 0.0003\n", + "Final response: 9.7163\n", + "Raw spend: 543.982612969856\n", + "After adstock: 544.1590835580912\n", + "After hill transform: 0.00034722808270820556\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,629.57\n", + "Adstocked value: 1,630.79\n", + "Saturated value: 0.0000\n", + "Final response: 0.5128\n", + "Raw spend: 1629.5676726542883\n", + "After adstock: 1630.7898948765105\n", + "After hill transform: 9.494539859400561e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,249.77\n", + "Adstocked value: 159,250.11\n", + "Saturated value: 0.4987\n", + "Final response: 71264.4632\n", + "Raw spend: 159249.77381655583\n", + "After adstock: 159250.10714988917\n", + "After hill transform: 0.49867516568334197\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 24,812.24\n", + "Adstocked value: 24,812.57\n", + "Saturated value: 0.5583\n", + "Final response: 37501.4166\n", + "Raw spend: 24812.23599020095\n", + "After adstock: 24812.56932353428\n", + "After hill transform: 0.5582600336038498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 543.98\n", + "Adstocked value: 544.16\n", + "Saturated value: 0.0003\n", + "Final response: 9.7163\n", + "Raw spend: 543.982612969856\n", + "After adstock: 544.1590835580912\n", + "After hill transform: 0.00034722808270820556\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,629.57\n", + "Adstocked value: 1,630.79\n", + "Saturated value: 0.0000\n", + "Final response: 0.5128\n", + "Raw spend: 1629.5676726691895\n", + "After adstock: 1630.7898948914117\n", + "After hill transform: 9.494539859660533e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,249.77\n", + "Adstocked value: 159,250.11\n", + "Saturated value: 0.4987\n", + "Final response: 71264.4632\n", + "Raw spend: 159249.77381655583\n", + "After adstock: 159250.10714988917\n", + "After hill transform: 0.49867516568334197\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 24,812.24\n", + "Adstocked value: 24,812.57\n", + "Saturated value: 0.5583\n", + "Final response: 37501.4166\n", + "Raw spend: 24812.23599020095\n", + "After adstock: 24812.56932353428\n", + "After hill transform: 0.5582600336038498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 543.98\n", + "Adstocked value: 544.16\n", + "Saturated value: 0.0003\n", + "Final response: 9.7163\n", + "Raw spend: 543.982612969856\n", + "After adstock: 544.1590835580912\n", + "After hill transform: 0.00034722808270820556\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,629.57\n", + "Adstocked value: 1,630.79\n", + "Saturated value: 0.0000\n", + "Final response: 0.5128\n", + "Raw spend: 1629.5676726542883\n", + "After adstock: 1630.7898948765105\n", + "After hill transform: 9.494539859400561e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,249.77\n", + "Adstocked value: 159,250.11\n", + "Saturated value: 0.4987\n", + "Final response: 71264.4632\n", + "Raw spend: 159249.77381657073\n", + "After adstock: 159250.10714990407\n", + "After hill transform: 0.49867516568335574\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 24,812.24\n", + "Adstocked value: 24,812.57\n", + "Saturated value: 0.5583\n", + "Final response: 37501.4166\n", + "Raw spend: 24812.23599020095\n", + "After adstock: 24812.56932353428\n", + "After hill transform: 0.5582600336038498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 543.98\n", + "Adstocked value: 544.16\n", + "Saturated value: 0.0003\n", + "Final response: 9.7163\n", + "Raw spend: 543.982612969856\n", + "After adstock: 544.1590835580912\n", + "After hill transform: 0.00034722808270820556\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,629.57\n", + "Adstocked value: 1,630.79\n", + "Saturated value: 0.0000\n", + "Final response: 0.5128\n", + "Raw spend: 1629.5676726542883\n", + "After adstock: 1630.7898948765105\n", + "After hill transform: 9.494539859400561e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,249.77\n", + "Adstocked value: 159,250.11\n", + "Saturated value: 0.4987\n", + "Final response: 71264.4632\n", + "Raw spend: 159249.77381655583\n", + "After adstock: 159250.10714988917\n", + "After hill transform: 0.49867516568334197\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 24,812.24\n", + "Adstocked value: 24,812.57\n", + "Saturated value: 0.5583\n", + "Final response: 37501.4166\n", + "Raw spend: 24812.23599021585\n", + "After adstock: 24812.56932354918\n", + "After hill transform: 0.5582600336042396\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 543.98\n", + "Adstocked value: 544.16\n", + "Saturated value: 0.0003\n", + "Final response: 9.7163\n", + "Raw spend: 543.982612969856\n", + "After adstock: 544.1590835580912\n", + "After hill transform: 0.00034722808270820556\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,629.57\n", + "Adstocked value: 1,630.79\n", + "Saturated value: 0.0000\n", + "Final response: 0.5128\n", + "Raw spend: 1629.5676726542883\n", + "After adstock: 1630.7898948765105\n", + "After hill transform: 9.494539859400561e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,249.77\n", + "Adstocked value: 159,250.11\n", + "Saturated value: 0.4987\n", + "Final response: 71264.4632\n", + "Raw spend: 159249.77381655583\n", + "After adstock: 159250.10714988917\n", + "After hill transform: 0.49867516568334197\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 24,812.24\n", + "Adstocked value: 24,812.57\n", + "Saturated value: 0.5583\n", + "Final response: 37501.4166\n", + "Raw spend: 24812.23599020095\n", + "After adstock: 24812.56932353428\n", + "After hill transform: 0.5582600336038498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 543.98\n", + "Adstocked value: 544.16\n", + "Saturated value: 0.0003\n", + "Final response: 9.7163\n", + "Raw spend: 543.9826129847571\n", + "After adstock: 544.1590835729924\n", + "After hill transform: 0.0003472280827345858\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,629.57\n", + "Adstocked value: 1,630.79\n", + "Saturated value: 0.0000\n", + "Final response: 0.5128\n", + "Raw spend: 1629.5676726542883\n", + "After adstock: 1630.7898948765105\n", + "After hill transform: 9.494539859400561e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,249.77\n", + "Adstocked value: 159,250.11\n", + "Saturated value: 0.4987\n", + "Final response: 71264.4632\n", + "Raw spend: 159249.77381655583\n", + "After adstock: 159250.10714988917\n", + "After hill transform: 0.49867516568334197\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 24,812.24\n", + "Adstocked value: 24,812.57\n", + "Saturated value: 0.5583\n", + "Final response: 37501.4166\n", + "Raw spend: 24812.23599020095\n", + "After adstock: 24812.56932353428\n", + "After hill transform: 0.5582600336038498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 543.98\n", + "Adstocked value: 544.16\n", + "Saturated value: 0.0003\n", + "Final response: 9.7163\n", + "Raw spend: 543.982612969856\n", + "After adstock: 544.1590835580912\n", + "After hill transform: 0.00034722808270820556\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,629.57\n", + "Adstocked value: 1,630.79\n", + "Saturated value: 0.0000\n", + "Final response: 0.5128\n", + "Raw spend: 1629.5676726691895\n", + "After adstock: 1630.7898948914117\n", + "After hill transform: 9.494539859660533e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,249.77\n", + "Adstocked value: 159,250.11\n", + "Saturated value: 0.4987\n", + "Final response: 71264.4632\n", + "Raw spend: 159249.77381655583\n", + "After adstock: 159250.10714988917\n", + "After hill transform: 0.49867516568334197\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 24,812.24\n", + "Adstocked value: 24,812.57\n", + "Saturated value: 0.5583\n", + "Final response: 37501.4166\n", + "Raw spend: 24812.23599020095\n", + "After adstock: 24812.56932353428\n", + "After hill transform: 0.5582600336038498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 543.98\n", + "Adstocked value: 544.16\n", + "Saturated value: 0.0003\n", + "Final response: 9.7163\n", + "Raw spend: 543.982612969856\n", + "After adstock: 544.1590835580912\n", + "After hill transform: 0.00034722808270820556\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,629.57\n", + "Adstocked value: 1,630.79\n", + "Saturated value: 0.0000\n", + "Final response: 0.5128\n", + "Raw spend: 1629.5676726542883\n", + "After adstock: 1630.7898948765105\n", + "After hill transform: 9.494539859400561e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,249.77\n", + "Adstocked value: 159,250.11\n", + "Saturated value: 0.4987\n", + "Final response: 71264.4632\n", + "Raw spend: 159249.77381657073\n", + "After adstock: 159250.10714990407\n", + "After hill transform: 0.49867516568335574\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 24,812.24\n", + "Adstocked value: 24,812.57\n", + "Saturated value: 0.5583\n", + "Final response: 37501.4166\n", + "Raw spend: 24812.23599020095\n", + "After adstock: 24812.56932353428\n", + "After hill transform: 0.5582600336038498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 543.98\n", + "Adstocked value: 544.16\n", + "Saturated value: 0.0003\n", + "Final response: 9.7163\n", + "Raw spend: 543.982612969856\n", + "After adstock: 544.1590835580912\n", + "After hill transform: 0.00034722808270820556\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,629.57\n", + "Adstocked value: 1,630.79\n", + "Saturated value: 0.0000\n", + "Final response: 0.5128\n", + "Raw spend: 1629.5676726542883\n", + "After adstock: 1630.7898948765105\n", + "After hill transform: 9.494539859400561e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,249.77\n", + "Adstocked value: 159,250.11\n", + "Saturated value: 0.4987\n", + "Final response: 71264.4632\n", + "Raw spend: 159249.77381655583\n", + "After adstock: 159250.10714988917\n", + "After hill transform: 0.49867516568334197\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 24,812.24\n", + "Adstocked value: 24,812.57\n", + "Saturated value: 0.5583\n", + "Final response: 37501.4166\n", + "Raw spend: 24812.23599021585\n", + "After adstock: 24812.56932354918\n", + "After hill transform: 0.5582600336042396\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 543.98\n", + "Adstocked value: 544.16\n", + "Saturated value: 0.0003\n", + "Final response: 9.7163\n", + "Raw spend: 543.982612969856\n", + "After adstock: 544.1590835580912\n", + "After hill transform: 0.00034722808270820556\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,629.57\n", + "Adstocked value: 1,630.79\n", + "Saturated value: 0.0000\n", + "Final response: 0.5128\n", + "Raw spend: 1629.5676726542883\n", + "After adstock: 1630.7898948765105\n", + "After hill transform: 9.494539859400561e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,249.77\n", + "Adstocked value: 159,250.11\n", + "Saturated value: 0.4987\n", + "Final response: 71264.4632\n", + "Raw spend: 159249.77381655583\n", + "After adstock: 159250.10714988917\n", + "After hill transform: 0.49867516568334197\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 24,812.24\n", + "Adstocked value: 24,812.57\n", + "Saturated value: 0.5583\n", + "Final response: 37501.4166\n", + "Raw spend: 24812.23599020095\n", + "After adstock: 24812.56932353428\n", + "After hill transform: 0.5582600336038498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 543.98\n", + "Adstocked value: 544.16\n", + "Saturated value: 0.0003\n", + "Final response: 9.7163\n", + "Raw spend: 543.9826129847571\n", + "After adstock: 544.1590835729924\n", + "After hill transform: 0.0003472280827345858\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,634.60\n", + "Adstocked value: 1,635.82\n", + "Saturated value: 0.0000\n", + "Final response: 0.5176\n", + "Raw spend: 1634.5954964248863\n", + "After adstock: 1635.8177186471084\n", + "After hill transform: 9.5825276558051e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,634.95\n", + "Adstocked value: 159,635.29\n", + "Saturated value: 0.4990\n", + "Final response: 71315.0809\n", + "Raw spend: 159634.95282604184\n", + "After adstock: 159635.2861593752\n", + "After hill transform: 0.4990293642938063\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 30,304.67\n", + "Adstocked value: 30,305.00\n", + "Saturated value: 0.6815\n", + "Final response: 45777.8322\n", + "Raw spend: 30304.671314785595\n", + "After adstock: 30305.004648118927\n", + "After hill transform: 0.6814658344660213\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 671.80\n", + "Adstocked value: 671.98\n", + "Saturated value: 0.0006\n", + "Final response: 17.4456\n", + "Raw spend: 671.8025139964925\n", + "After adstock: 671.9789845847278\n", + "After hill transform: 0.0006234487450676966\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,634.60\n", + "Adstocked value: 1,635.82\n", + "Saturated value: 0.0000\n", + "Final response: 0.5176\n", + "Raw spend: 1634.5954964248863\n", + "After adstock: 1635.8177186471084\n", + "After hill transform: 9.5825276558051e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,634.95\n", + "Adstocked value: 159,635.29\n", + "Saturated value: 0.4990\n", + "Final response: 71315.0809\n", + "Raw spend: 159634.95282604184\n", + "After adstock: 159635.2861593752\n", + "After hill transform: 0.4990293642938063\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 30,304.67\n", + "Adstocked value: 30,305.00\n", + "Saturated value: 0.6815\n", + "Final response: 45777.8322\n", + "Raw spend: 30304.671314785595\n", + "After adstock: 30305.004648118927\n", + "After hill transform: 0.6814658344660213\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 671.80\n", + "Adstocked value: 671.98\n", + "Saturated value: 0.0006\n", + "Final response: 17.4456\n", + "Raw spend: 671.8025139964925\n", + "After adstock: 671.9789845847278\n", + "After hill transform: 0.0006234487450676966\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,634.60\n", + "Adstocked value: 1,635.82\n", + "Saturated value: 0.0000\n", + "Final response: 0.5176\n", + "Raw spend: 1634.5954964397874\n", + "After adstock: 1635.8177186620096\n", + "After hill transform: 9.582527656066675e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,634.95\n", + "Adstocked value: 159,635.29\n", + "Saturated value: 0.4990\n", + "Final response: 71315.0809\n", + "Raw spend: 159634.95282604184\n", + "After adstock: 159635.2861593752\n", + "After hill transform: 0.4990293642938063\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 30,304.67\n", + "Adstocked value: 30,305.00\n", + "Saturated value: 0.6815\n", + "Final response: 45777.8322\n", + "Raw spend: 30304.671314785595\n", + "After adstock: 30305.004648118927\n", + "After hill transform: 0.6814658344660213\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 671.80\n", + "Adstocked value: 671.98\n", + "Saturated value: 0.0006\n", + "Final response: 17.4456\n", + "Raw spend: 671.8025139964925\n", + "After adstock: 671.9789845847278\n", + "After hill transform: 0.0006234487450676966\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,634.60\n", + "Adstocked value: 1,635.82\n", + "Saturated value: 0.0000\n", + "Final response: 0.5176\n", + "Raw spend: 1634.5954964248863\n", + "After adstock: 1635.8177186471084\n", + "After hill transform: 9.5825276558051e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,634.95\n", + "Adstocked value: 159,635.29\n", + "Saturated value: 0.4990\n", + "Final response: 71315.0809\n", + "Raw spend: 159634.95282605675\n", + "After adstock: 159635.2861593901\n", + "After hill transform: 0.49902936429382005\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 30,304.67\n", + "Adstocked value: 30,305.00\n", + "Saturated value: 0.6815\n", + "Final response: 45777.8322\n", + "Raw spend: 30304.671314785595\n", + "After adstock: 30305.004648118927\n", + "After hill transform: 0.6814658344660213\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 671.80\n", + "Adstocked value: 671.98\n", + "Saturated value: 0.0006\n", + "Final response: 17.4456\n", + "Raw spend: 671.8025139964925\n", + "After adstock: 671.9789845847278\n", + "After hill transform: 0.0006234487450676966\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,634.60\n", + "Adstocked value: 1,635.82\n", + "Saturated value: 0.0000\n", + "Final response: 0.5176\n", + "Raw spend: 1634.5954964248863\n", + "After adstock: 1635.8177186471084\n", + "After hill transform: 9.5825276558051e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,634.95\n", + "Adstocked value: 159,635.29\n", + "Saturated value: 0.4990\n", + "Final response: 71315.0809\n", + "Raw spend: 159634.95282604184\n", + "After adstock: 159635.2861593752\n", + "After hill transform: 0.4990293642938063\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 30,304.67\n", + "Adstocked value: 30,305.00\n", + "Saturated value: 0.6815\n", + "Final response: 45777.8322\n", + "Raw spend: 30304.671314800496\n", + "After adstock: 30305.00464813383\n", + "After hill transform: 0.6814658344663023\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 671.80\n", + "Adstocked value: 671.98\n", + "Saturated value: 0.0006\n", + "Final response: 17.4456\n", + "Raw spend: 671.8025139964925\n", + "After adstock: 671.9789845847278\n", + "After hill transform: 0.0006234487450676966\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,634.60\n", + "Adstocked value: 1,635.82\n", + "Saturated value: 0.0000\n", + "Final response: 0.5176\n", + "Raw spend: 1634.5954964248863\n", + "After adstock: 1635.8177186471084\n", + "After hill transform: 9.5825276558051e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,634.95\n", + "Adstocked value: 159,635.29\n", + "Saturated value: 0.4990\n", + "Final response: 71315.0809\n", + "Raw spend: 159634.95282604184\n", + "After adstock: 159635.2861593752\n", + "After hill transform: 0.4990293642938063\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 30,304.67\n", + "Adstocked value: 30,305.00\n", + "Saturated value: 0.6815\n", + "Final response: 45777.8322\n", + "Raw spend: 30304.671314785595\n", + "After adstock: 30305.004648118927\n", + "After hill transform: 0.6814658344660213\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 671.80\n", + "Adstocked value: 671.98\n", + "Saturated value: 0.0006\n", + "Final response: 17.4456\n", + "Raw spend: 671.8025140113937\n", + "After adstock: 671.9789845996289\n", + "After hill transform: 0.0006234487451060422\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,634.60\n", + "Adstocked value: 1,635.82\n", + "Saturated value: 0.0000\n", + "Final response: 0.5176\n", + "Raw spend: 1634.5954964248863\n", + "After adstock: 1635.8177186471084\n", + "After hill transform: 9.5825276558051e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,634.95\n", + "Adstocked value: 159,635.29\n", + "Saturated value: 0.4990\n", + "Final response: 71315.0809\n", + "Raw spend: 159634.95282604184\n", + "After adstock: 159635.2861593752\n", + "After hill transform: 0.4990293642938063\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 30,304.67\n", + "Adstocked value: 30,305.00\n", + "Saturated value: 0.6815\n", + "Final response: 45777.8322\n", + "Raw spend: 30304.671314785595\n", + "After adstock: 30305.004648118927\n", + "After hill transform: 0.6814658344660213\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 671.80\n", + "Adstocked value: 671.98\n", + "Saturated value: 0.0006\n", + "Final response: 17.4456\n", + "Raw spend: 671.8025139964925\n", + "After adstock: 671.9789845847278\n", + "After hill transform: 0.0006234487450676966\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,634.60\n", + "Adstocked value: 1,635.82\n", + "Saturated value: 0.0000\n", + "Final response: 0.5176\n", + "Raw spend: 1634.5954964397874\n", + "After adstock: 1635.8177186620096\n", + "After hill transform: 9.582527656066675e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,634.95\n", + "Adstocked value: 159,635.29\n", + "Saturated value: 0.4990\n", + "Final response: 71315.0809\n", + "Raw spend: 159634.95282604184\n", + "After adstock: 159635.2861593752\n", + "After hill transform: 0.4990293642938063\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 30,304.67\n", + "Adstocked value: 30,305.00\n", + "Saturated value: 0.6815\n", + "Final response: 45777.8322\n", + "Raw spend: 30304.671314785595\n", + "After adstock: 30305.004648118927\n", + "After hill transform: 0.6814658344660213\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 671.80\n", + "Adstocked value: 671.98\n", + "Saturated value: 0.0006\n", + "Final response: 17.4456\n", + "Raw spend: 671.8025139964925\n", + "After adstock: 671.9789845847278\n", + "After hill transform: 0.0006234487450676966\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,634.60\n", + "Adstocked value: 1,635.82\n", + "Saturated value: 0.0000\n", + "Final response: 0.5176\n", + "Raw spend: 1634.5954964248863\n", + "After adstock: 1635.8177186471084\n", + "After hill transform: 9.5825276558051e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,634.95\n", + "Adstocked value: 159,635.29\n", + "Saturated value: 0.4990\n", + "Final response: 71315.0809\n", + "Raw spend: 159634.95282605675\n", + "After adstock: 159635.2861593901\n", + "After hill transform: 0.49902936429382005\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 30,304.67\n", + "Adstocked value: 30,305.00\n", + "Saturated value: 0.6815\n", + "Final response: 45777.8322\n", + "Raw spend: 30304.671314785595\n", + "After adstock: 30305.004648118927\n", + "After hill transform: 0.6814658344660213\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 671.80\n", + "Adstocked value: 671.98\n", + "Saturated value: 0.0006\n", + "Final response: 17.4456\n", + "Raw spend: 671.8025139964925\n", + "After adstock: 671.9789845847278\n", + "After hill transform: 0.0006234487450676966\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,634.60\n", + "Adstocked value: 1,635.82\n", + "Saturated value: 0.0000\n", + "Final response: 0.5176\n", + "Raw spend: 1634.5954964248863\n", + "After adstock: 1635.8177186471084\n", + "After hill transform: 9.5825276558051e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,634.95\n", + "Adstocked value: 159,635.29\n", + "Saturated value: 0.4990\n", + "Final response: 71315.0809\n", + "Raw spend: 159634.95282604184\n", + "After adstock: 159635.2861593752\n", + "After hill transform: 0.4990293642938063\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 30,304.67\n", + "Adstocked value: 30,305.00\n", + "Saturated value: 0.6815\n", + "Final response: 45777.8322\n", + "Raw spend: 30304.671314800496\n", + "After adstock: 30305.00464813383\n", + "After hill transform: 0.6814658344663023\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 671.80\n", + "Adstocked value: 671.98\n", + "Saturated value: 0.0006\n", + "Final response: 17.4456\n", + "Raw spend: 671.8025139964925\n", + "After adstock: 671.9789845847278\n", + "After hill transform: 0.0006234487450676966\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,634.60\n", + "Adstocked value: 1,635.82\n", + "Saturated value: 0.0000\n", + "Final response: 0.5176\n", + "Raw spend: 1634.5954964248863\n", + "After adstock: 1635.8177186471084\n", + "After hill transform: 9.5825276558051e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,634.95\n", + "Adstocked value: 159,635.29\n", + "Saturated value: 0.4990\n", + "Final response: 71315.0809\n", + "Raw spend: 159634.95282604184\n", + "After adstock: 159635.2861593752\n", + "After hill transform: 0.4990293642938063\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 30,304.67\n", + "Adstocked value: 30,305.00\n", + "Saturated value: 0.6815\n", + "Final response: 45777.8322\n", + "Raw spend: 30304.671314785595\n", + "After adstock: 30305.004648118927\n", + "After hill transform: 0.6814658344660213\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 671.80\n", + "Adstocked value: 671.98\n", + "Saturated value: 0.0006\n", + "Final response: 17.4456\n", + "Raw spend: 671.8025140113937\n", + "After adstock: 671.9789845996289\n", + "After hill transform: 0.0006234487451060422\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.16\n", + "Adstocked value: 1,643.39\n", + "Saturated value: 0.0000\n", + "Final response: 0.5248\n", + "Raw spend: 1642.1632069917741\n", + "After adstock: 1643.3854292139963\n", + "After hill transform: 9.715985581605223e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,214.47\n", + "Adstocked value: 160,214.81\n", + "Saturated value: 0.4996\n", + "Final response: 71391.0081\n", + "Raw spend: 160214.47233077322\n", + "After adstock: 160214.80566410656\n", + "After hill transform: 0.4995606671025162\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724353155\n", + "After adstock: 38566.67805768649\n", + "After hill transform: 0.8014150989450293\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 864.17\n", + "Adstocked value: 864.35\n", + "Saturated value: 0.0013\n", + "Final response: 35.0634\n", + "Raw spend: 864.1744268130607\n", + "After adstock: 864.3508974012959\n", + "After hill transform: 0.0012530535930349094\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.16\n", + "Adstocked value: 1,643.39\n", + "Saturated value: 0.0000\n", + "Final response: 0.5248\n", + "Raw spend: 1642.1632069917741\n", + "After adstock: 1643.3854292139963\n", + "After hill transform: 9.715985581605223e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,214.47\n", + "Adstocked value: 160,214.81\n", + "Saturated value: 0.4996\n", + "Final response: 71391.0081\n", + "Raw spend: 160214.47233077322\n", + "After adstock: 160214.80566410656\n", + "After hill transform: 0.4995606671025162\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724353155\n", + "After adstock: 38566.67805768649\n", + "After hill transform: 0.8014150989450293\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 864.17\n", + "Adstocked value: 864.35\n", + "Saturated value: 0.0013\n", + "Final response: 35.0634\n", + "Raw spend: 864.1744268130607\n", + "After adstock: 864.3508974012959\n", + "After hill transform: 0.0012530535930349094\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.16\n", + "Adstocked value: 1,643.39\n", + "Saturated value: 0.0000\n", + "Final response: 0.5248\n", + "Raw spend: 1642.1632070066753\n", + "After adstock: 1643.3854292288975\n", + "After hill transform: 9.71598558186922e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,214.47\n", + "Adstocked value: 160,214.81\n", + "Saturated value: 0.4996\n", + "Final response: 71391.0081\n", + "Raw spend: 160214.47233077322\n", + "After adstock: 160214.80566410656\n", + "After hill transform: 0.4995606671025162\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724353155\n", + "After adstock: 38566.67805768649\n", + "After hill transform: 0.8014150989450293\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 864.17\n", + "Adstocked value: 864.35\n", + "Saturated value: 0.0013\n", + "Final response: 35.0634\n", + "Raw spend: 864.1744268130607\n", + "After adstock: 864.3508974012959\n", + "After hill transform: 0.0012530535930349094\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.16\n", + "Adstocked value: 1,643.39\n", + "Saturated value: 0.0000\n", + "Final response: 0.5248\n", + "Raw spend: 1642.1632069917741\n", + "After adstock: 1643.3854292139963\n", + "After hill transform: 9.715985581605223e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,214.47\n", + "Adstocked value: 160,214.81\n", + "Saturated value: 0.4996\n", + "Final response: 71391.0081\n", + "Raw spend: 160214.47233078812\n", + "After adstock: 160214.80566412146\n", + "After hill transform: 0.4995606671025298\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724353155\n", + "After adstock: 38566.67805768649\n", + "After hill transform: 0.8014150989450293\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 864.17\n", + "Adstocked value: 864.35\n", + "Saturated value: 0.0013\n", + "Final response: 35.0634\n", + "Raw spend: 864.1744268130607\n", + "After adstock: 864.3508974012959\n", + "After hill transform: 0.0012530535930349094\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.16\n", + "Adstocked value: 1,643.39\n", + "Saturated value: 0.0000\n", + "Final response: 0.5248\n", + "Raw spend: 1642.1632069917741\n", + "After adstock: 1643.3854292139963\n", + "After hill transform: 9.715985581605223e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,214.47\n", + "Adstocked value: 160,214.81\n", + "Saturated value: 0.4996\n", + "Final response: 71391.0081\n", + "Raw spend: 160214.47233077322\n", + "After adstock: 160214.80566410656\n", + "After hill transform: 0.4995606671025162\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724338254\n", + "After adstock: 38566.67805767159\n", + "After hill transform: 0.8014150989448674\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 864.17\n", + "Adstocked value: 864.35\n", + "Saturated value: 0.0013\n", + "Final response: 35.0634\n", + "Raw spend: 864.1744268130607\n", + "After adstock: 864.3508974012959\n", + "After hill transform: 0.0012530535930349094\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.16\n", + "Adstocked value: 1,643.39\n", + "Saturated value: 0.0000\n", + "Final response: 0.5248\n", + "Raw spend: 1642.1632069917741\n", + "After adstock: 1643.3854292139963\n", + "After hill transform: 9.715985581605223e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,214.47\n", + "Adstocked value: 160,214.81\n", + "Saturated value: 0.4996\n", + "Final response: 71391.0081\n", + "Raw spend: 160214.47233077322\n", + "After adstock: 160214.80566410656\n", + "After hill transform: 0.4995606671025162\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724353155\n", + "After adstock: 38566.67805768649\n", + "After hill transform: 0.8014150989450293\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 864.17\n", + "Adstocked value: 864.35\n", + "Saturated value: 0.0013\n", + "Final response: 35.0634\n", + "Raw spend: 864.1744268279618\n", + "After adstock: 864.3508974161971\n", + "After hill transform: 0.0012530535930947886\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.16\n", + "Adstocked value: 1,643.39\n", + "Saturated value: 0.0000\n", + "Final response: 0.5248\n", + "Raw spend: 1642.1632069917741\n", + "After adstock: 1643.3854292139963\n", + "After hill transform: 9.715985581605223e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,214.47\n", + "Adstocked value: 160,214.81\n", + "Saturated value: 0.4996\n", + "Final response: 71391.0081\n", + "Raw spend: 160214.47233077322\n", + "After adstock: 160214.80566410656\n", + "After hill transform: 0.4995606671025162\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724353155\n", + "After adstock: 38566.67805768649\n", + "After hill transform: 0.8014150989450293\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 864.17\n", + "Adstocked value: 864.35\n", + "Saturated value: 0.0013\n", + "Final response: 35.0634\n", + "Raw spend: 864.1744268130607\n", + "After adstock: 864.3508974012959\n", + "After hill transform: 0.0012530535930349094\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.16\n", + "Adstocked value: 1,643.39\n", + "Saturated value: 0.0000\n", + "Final response: 0.5248\n", + "Raw spend: 1642.1632070066753\n", + "After adstock: 1643.3854292288975\n", + "After hill transform: 9.71598558186922e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,214.47\n", + "Adstocked value: 160,214.81\n", + "Saturated value: 0.4996\n", + "Final response: 71391.0081\n", + "Raw spend: 160214.47233077322\n", + "After adstock: 160214.80566410656\n", + "After hill transform: 0.4995606671025162\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724353155\n", + "After adstock: 38566.67805768649\n", + "After hill transform: 0.8014150989450293\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 864.17\n", + "Adstocked value: 864.35\n", + "Saturated value: 0.0013\n", + "Final response: 35.0634\n", + "Raw spend: 864.1744268130607\n", + "After adstock: 864.3508974012959\n", + "After hill transform: 0.0012530535930349094\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.16\n", + "Adstocked value: 1,643.39\n", + "Saturated value: 0.0000\n", + "Final response: 0.5248\n", + "Raw spend: 1642.1632069917741\n", + "After adstock: 1643.3854292139963\n", + "After hill transform: 9.715985581605223e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,214.47\n", + "Adstocked value: 160,214.81\n", + "Saturated value: 0.4996\n", + "Final response: 71391.0081\n", + "Raw spend: 160214.47233078812\n", + "After adstock: 160214.80566412146\n", + "After hill transform: 0.4995606671025298\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724353155\n", + "After adstock: 38566.67805768649\n", + "After hill transform: 0.8014150989450293\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 864.17\n", + "Adstocked value: 864.35\n", + "Saturated value: 0.0013\n", + "Final response: 35.0634\n", + "Raw spend: 864.1744268130607\n", + "After adstock: 864.3508974012959\n", + "After hill transform: 0.0012530535930349094\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.16\n", + "Adstocked value: 1,643.39\n", + "Saturated value: 0.0000\n", + "Final response: 0.5248\n", + "Raw spend: 1642.1632069917741\n", + "After adstock: 1643.3854292139963\n", + "After hill transform: 9.715985581605223e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,214.47\n", + "Adstocked value: 160,214.81\n", + "Saturated value: 0.4996\n", + "Final response: 71391.0081\n", + "Raw spend: 160214.47233077322\n", + "After adstock: 160214.80566410656\n", + "After hill transform: 0.4995606671025162\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724338254\n", + "After adstock: 38566.67805767159\n", + "After hill transform: 0.8014150989448674\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 864.17\n", + "Adstocked value: 864.35\n", + "Saturated value: 0.0013\n", + "Final response: 35.0634\n", + "Raw spend: 864.1744268130607\n", + "After adstock: 864.3508974012959\n", + "After hill transform: 0.0012530535930349094\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.16\n", + "Adstocked value: 1,643.39\n", + "Saturated value: 0.0000\n", + "Final response: 0.5248\n", + "Raw spend: 1642.1632069917741\n", + "After adstock: 1643.3854292139963\n", + "After hill transform: 9.715985581605223e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,214.47\n", + "Adstocked value: 160,214.81\n", + "Saturated value: 0.4996\n", + "Final response: 71391.0081\n", + "Raw spend: 160214.47233077322\n", + "After adstock: 160214.80566410656\n", + "After hill transform: 0.4995606671025162\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724353155\n", + "After adstock: 38566.67805768649\n", + "After hill transform: 0.8014150989450293\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 864.17\n", + "Adstocked value: 864.35\n", + "Saturated value: 0.0013\n", + "Final response: 35.0634\n", + "Raw spend: 864.1744268279618\n", + "After adstock: 864.3508974161971\n", + "After hill transform: 0.0012530535930947886\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.16\n", + "Adstocked value: 1,643.39\n", + "Saturated value: 0.0000\n", + "Final response: 0.5248\n", + "Raw spend: 1642.1641941432558\n", + "After adstock: 1643.386416365478\n", + "After hill transform: 9.716003070484027e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,214.60\n", + "Adstocked value: 160,214.94\n", + "Saturated value: 0.4996\n", + "Final response: 71391.0252\n", + "Raw spend: 160214.60303611256\n", + "After adstock: 160214.9363694459\n", + "After hill transform: 0.4995607867162746\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 864.29\n", + "Adstocked value: 864.46\n", + "Saturated value: 0.0013\n", + "Final response: 35.0761\n", + "Raw spend: 864.2870045477173\n", + "After adstock: 864.4634751359525\n", + "After hill transform: 0.0012535060291419052\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.16\n", + "Adstocked value: 1,643.39\n", + "Saturated value: 0.0000\n", + "Final response: 0.5248\n", + "Raw spend: 1642.1641941432558\n", + "After adstock: 1643.386416365478\n", + "After hill transform: 9.716003070484027e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,214.60\n", + "Adstocked value: 160,214.94\n", + "Saturated value: 0.4996\n", + "Final response: 71391.0252\n", + "Raw spend: 160214.60303611256\n", + "After adstock: 160214.9363694459\n", + "After hill transform: 0.4995607867162746\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 864.29\n", + "Adstocked value: 864.46\n", + "Saturated value: 0.0013\n", + "Final response: 35.0761\n", + "Raw spend: 864.2870045477173\n", + "After adstock: 864.4634751359525\n", + "After hill transform: 0.0012535060291419052\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.16\n", + "Adstocked value: 1,643.39\n", + "Saturated value: 0.0000\n", + "Final response: 0.5248\n", + "Raw spend: 1642.164194158157\n", + "After adstock: 1643.3864163803792\n", + "After hill transform: 9.716003070748026e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,214.60\n", + "Adstocked value: 160,214.94\n", + "Saturated value: 0.4996\n", + "Final response: 71391.0252\n", + "Raw spend: 160214.60303611256\n", + "After adstock: 160214.9363694459\n", + "After hill transform: 0.4995607867162746\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 864.29\n", + "Adstocked value: 864.46\n", + "Saturated value: 0.0013\n", + "Final response: 35.0761\n", + "Raw spend: 864.2870045477173\n", + "After adstock: 864.4634751359525\n", + "After hill transform: 0.0012535060291419052\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.16\n", + "Adstocked value: 1,643.39\n", + "Saturated value: 0.0000\n", + "Final response: 0.5248\n", + "Raw spend: 1642.1641941432558\n", + "After adstock: 1643.386416365478\n", + "After hill transform: 9.716003070484027e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,214.60\n", + "Adstocked value: 160,214.94\n", + "Saturated value: 0.4996\n", + "Final response: 71391.0252\n", + "Raw spend: 160214.60303612746\n", + "After adstock: 160214.9363694608\n", + "After hill transform: 0.4995607867162882\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 864.29\n", + "Adstocked value: 864.46\n", + "Saturated value: 0.0013\n", + "Final response: 35.0761\n", + "Raw spend: 864.2870045477173\n", + "After adstock: 864.4634751359525\n", + "After hill transform: 0.0012535060291419052\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.16\n", + "Adstocked value: 1,643.39\n", + "Saturated value: 0.0000\n", + "Final response: 0.5248\n", + "Raw spend: 1642.1641941432558\n", + "After adstock: 1643.386416365478\n", + "After hill transform: 9.716003070484027e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,214.60\n", + "Adstocked value: 160,214.94\n", + "Saturated value: 0.4996\n", + "Final response: 71391.0252\n", + "Raw spend: 160214.60303611256\n", + "After adstock: 160214.9363694459\n", + "After hill transform: 0.4995607867162746\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 864.29\n", + "Adstocked value: 864.46\n", + "Saturated value: 0.0013\n", + "Final response: 35.0761\n", + "Raw spend: 864.2870045477173\n", + "After adstock: 864.4634751359525\n", + "After hill transform: 0.0012535060291419052\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.16\n", + "Adstocked value: 1,643.39\n", + "Saturated value: 0.0000\n", + "Final response: 0.5248\n", + "Raw spend: 1642.1641941432558\n", + "After adstock: 1643.386416365478\n", + "After hill transform: 9.716003070484027e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,214.60\n", + "Adstocked value: 160,214.94\n", + "Saturated value: 0.4996\n", + "Final response: 71391.0252\n", + "Raw spend: 160214.60303611256\n", + "After adstock: 160214.9363694459\n", + "After hill transform: 0.4995607867162746\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 864.29\n", + "Adstocked value: 864.46\n", + "Saturated value: 0.0013\n", + "Final response: 35.0761\n", + "Raw spend: 864.2870045626184\n", + "After adstock: 864.4634751508537\n", + "After hill transform: 0.0012535060292017978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.16\n", + "Adstocked value: 1,643.39\n", + "Saturated value: 0.0000\n", + "Final response: 0.5248\n", + "Raw spend: 1642.1641941432558\n", + "After adstock: 1643.386416365478\n", + "After hill transform: 9.716003070484027e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,214.60\n", + "Adstocked value: 160,214.94\n", + "Saturated value: 0.4996\n", + "Final response: 71391.0252\n", + "Raw spend: 160214.60303611256\n", + "After adstock: 160214.9363694459\n", + "After hill transform: 0.4995607867162746\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 864.29\n", + "Adstocked value: 864.46\n", + "Saturated value: 0.0013\n", + "Final response: 35.0761\n", + "Raw spend: 864.2870045477173\n", + "After adstock: 864.4634751359525\n", + "After hill transform: 0.0012535060291419052\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.16\n", + "Adstocked value: 1,643.39\n", + "Saturated value: 0.0000\n", + "Final response: 0.5248\n", + "Raw spend: 1642.164194158157\n", + "After adstock: 1643.3864163803792\n", + "After hill transform: 9.716003070748026e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,214.60\n", + "Adstocked value: 160,214.94\n", + "Saturated value: 0.4996\n", + "Final response: 71391.0252\n", + "Raw spend: 160214.60303611256\n", + "After adstock: 160214.9363694459\n", + "After hill transform: 0.4995607867162746\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 864.29\n", + "Adstocked value: 864.46\n", + "Saturated value: 0.0013\n", + "Final response: 35.0761\n", + "Raw spend: 864.2870045477173\n", + "After adstock: 864.4634751359525\n", + "After hill transform: 0.0012535060291419052\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.16\n", + "Adstocked value: 1,643.39\n", + "Saturated value: 0.0000\n", + "Final response: 0.5248\n", + "Raw spend: 1642.1641941432558\n", + "After adstock: 1643.386416365478\n", + "After hill transform: 9.716003070484027e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,214.60\n", + "Adstocked value: 160,214.94\n", + "Saturated value: 0.4996\n", + "Final response: 71391.0252\n", + "Raw spend: 160214.60303612746\n", + "After adstock: 160214.9363694608\n", + "After hill transform: 0.4995607867162882\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 864.29\n", + "Adstocked value: 864.46\n", + "Saturated value: 0.0013\n", + "Final response: 35.0761\n", + "Raw spend: 864.2870045477173\n", + "After adstock: 864.4634751359525\n", + "After hill transform: 0.0012535060291419052\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.16\n", + "Adstocked value: 1,643.39\n", + "Saturated value: 0.0000\n", + "Final response: 0.5248\n", + "Raw spend: 1642.1641941432558\n", + "After adstock: 1643.386416365478\n", + "After hill transform: 9.716003070484027e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,214.60\n", + "Adstocked value: 160,214.94\n", + "Saturated value: 0.4996\n", + "Final response: 71391.0252\n", + "Raw spend: 160214.60303611256\n", + "After adstock: 160214.9363694459\n", + "After hill transform: 0.4995607867162746\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 864.29\n", + "Adstocked value: 864.46\n", + "Saturated value: 0.0013\n", + "Final response: 35.0761\n", + "Raw spend: 864.2870045477173\n", + "After adstock: 864.4634751359525\n", + "After hill transform: 0.0012535060291419052\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.16\n", + "Adstocked value: 1,643.39\n", + "Saturated value: 0.0000\n", + "Final response: 0.5248\n", + "Raw spend: 1642.1641941432558\n", + "After adstock: 1643.386416365478\n", + "After hill transform: 9.716003070484027e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,214.60\n", + "Adstocked value: 160,214.94\n", + "Saturated value: 0.4996\n", + "Final response: 71391.0252\n", + "Raw spend: 160214.60303611256\n", + "After adstock: 160214.9363694459\n", + "After hill transform: 0.4995607867162746\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 864.29\n", + "Adstocked value: 864.46\n", + "Saturated value: 0.0013\n", + "Final response: 35.0761\n", + "Raw spend: 864.2870045626184\n", + "After adstock: 864.4634751508537\n", + "After hill transform: 0.0012535060292017978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.17\n", + "Adstocked value: 1,643.39\n", + "Saturated value: 0.0000\n", + "Final response: 0.5248\n", + "Raw spend: 1642.16913047945\n", + "After adstock: 1643.391352701672\n", + "After hill transform: 9.71609052544681e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,215.26\n", + "Adstocked value: 160,215.59\n", + "Saturated value: 0.4996\n", + "Final response: 71391.1113\n", + "Raw spend: 160215.2615055197\n", + "After adstock: 160215.59483885305\n", + "After hill transform: 0.49956138930685806\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435292\n", + "After adstock: 38566.67805768626\n", + "After hill transform: 0.8014150989450266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 864.85\n", + "Adstocked value: 865.03\n", + "Saturated value: 0.0013\n", + "Final response: 35.1394\n", + "Raw spend: 864.8499320992278\n", + "After adstock: 865.026402687463\n", + "After hill transform: 0.0012557699294246146\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.17\n", + "Adstocked value: 1,643.39\n", + "Saturated value: 0.0000\n", + "Final response: 0.5248\n", + "Raw spend: 1642.16913047945\n", + "After adstock: 1643.391352701672\n", + "After hill transform: 9.71609052544681e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,215.26\n", + "Adstocked value: 160,215.59\n", + "Saturated value: 0.4996\n", + "Final response: 71391.1113\n", + "Raw spend: 160215.2615055197\n", + "After adstock: 160215.59483885305\n", + "After hill transform: 0.49956138930685806\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435292\n", + "After adstock: 38566.67805768626\n", + "After hill transform: 0.8014150989450266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 864.85\n", + "Adstocked value: 865.03\n", + "Saturated value: 0.0013\n", + "Final response: 35.1394\n", + "Raw spend: 864.8499320992278\n", + "After adstock: 865.026402687463\n", + "After hill transform: 0.0012557699294246146\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.17\n", + "Adstocked value: 1,643.39\n", + "Saturated value: 0.0000\n", + "Final response: 0.5248\n", + "Raw spend: 1642.169130494351\n", + "After adstock: 1643.3913527165732\n", + "After hill transform: 9.716090525710808e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,215.26\n", + "Adstocked value: 160,215.59\n", + "Saturated value: 0.4996\n", + "Final response: 71391.1113\n", + "Raw spend: 160215.2615055197\n", + "After adstock: 160215.59483885305\n", + "After hill transform: 0.49956138930685806\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435292\n", + "After adstock: 38566.67805768626\n", + "After hill transform: 0.8014150989450266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 864.85\n", + "Adstocked value: 865.03\n", + "Saturated value: 0.0013\n", + "Final response: 35.1394\n", + "Raw spend: 864.8499320992278\n", + "After adstock: 865.026402687463\n", + "After hill transform: 0.0012557699294246146\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.17\n", + "Adstocked value: 1,643.39\n", + "Saturated value: 0.0000\n", + "Final response: 0.5248\n", + "Raw spend: 1642.16913047945\n", + "After adstock: 1643.391352701672\n", + "After hill transform: 9.71609052544681e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,215.26\n", + "Adstocked value: 160,215.59\n", + "Saturated value: 0.4996\n", + "Final response: 71391.1113\n", + "Raw spend: 160215.2615055346\n", + "After adstock: 160215.59483886795\n", + "After hill transform: 0.4995613893068718\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435292\n", + "After adstock: 38566.67805768626\n", + "After hill transform: 0.8014150989450266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 864.85\n", + "Adstocked value: 865.03\n", + "Saturated value: 0.0013\n", + "Final response: 35.1394\n", + "Raw spend: 864.8499320992278\n", + "After adstock: 865.026402687463\n", + "After hill transform: 0.0012557699294246146\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.17\n", + "Adstocked value: 1,643.39\n", + "Saturated value: 0.0000\n", + "Final response: 0.5248\n", + "Raw spend: 1642.16913047945\n", + "After adstock: 1643.391352701672\n", + "After hill transform: 9.71609052544681e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,215.26\n", + "Adstocked value: 160,215.59\n", + "Saturated value: 0.4996\n", + "Final response: 71391.1113\n", + "Raw spend: 160215.2615055197\n", + "After adstock: 160215.59483885305\n", + "After hill transform: 0.49956138930685806\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472433802\n", + "After adstock: 38566.67805767136\n", + "After hill transform: 0.8014150989448647\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 864.85\n", + "Adstocked value: 865.03\n", + "Saturated value: 0.0013\n", + "Final response: 35.1394\n", + "Raw spend: 864.8499320992278\n", + "After adstock: 865.026402687463\n", + "After hill transform: 0.0012557699294246146\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.17\n", + "Adstocked value: 1,643.39\n", + "Saturated value: 0.0000\n", + "Final response: 0.5248\n", + "Raw spend: 1642.16913047945\n", + "After adstock: 1643.391352701672\n", + "After hill transform: 9.71609052544681e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,215.26\n", + "Adstocked value: 160,215.59\n", + "Saturated value: 0.4996\n", + "Final response: 71391.1113\n", + "Raw spend: 160215.2615055197\n", + "After adstock: 160215.59483885305\n", + "After hill transform: 0.49956138930685806\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435292\n", + "After adstock: 38566.67805768626\n", + "After hill transform: 0.8014150989450266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 864.85\n", + "Adstocked value: 865.03\n", + "Saturated value: 0.0013\n", + "Final response: 35.1394\n", + "Raw spend: 864.8499321141289\n", + "After adstock: 865.0264027023642\n", + "After hill transform: 0.0012557699294845764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.17\n", + "Adstocked value: 1,643.39\n", + "Saturated value: 0.0000\n", + "Final response: 0.5248\n", + "Raw spend: 1642.16913047945\n", + "After adstock: 1643.391352701672\n", + "After hill transform: 9.71609052544681e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,215.26\n", + "Adstocked value: 160,215.59\n", + "Saturated value: 0.4996\n", + "Final response: 71391.1113\n", + "Raw spend: 160215.2615055197\n", + "After adstock: 160215.59483885305\n", + "After hill transform: 0.49956138930685806\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435292\n", + "After adstock: 38566.67805768626\n", + "After hill transform: 0.8014150989450266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 864.85\n", + "Adstocked value: 865.03\n", + "Saturated value: 0.0013\n", + "Final response: 35.1394\n", + "Raw spend: 864.8499320992278\n", + "After adstock: 865.026402687463\n", + "After hill transform: 0.0012557699294246146\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.17\n", + "Adstocked value: 1,643.39\n", + "Saturated value: 0.0000\n", + "Final response: 0.5248\n", + "Raw spend: 1642.169130494351\n", + "After adstock: 1643.3913527165732\n", + "After hill transform: 9.716090525710808e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,215.26\n", + "Adstocked value: 160,215.59\n", + "Saturated value: 0.4996\n", + "Final response: 71391.1113\n", + "Raw spend: 160215.2615055197\n", + "After adstock: 160215.59483885305\n", + "After hill transform: 0.49956138930685806\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435292\n", + "After adstock: 38566.67805768626\n", + "After hill transform: 0.8014150989450266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 864.85\n", + "Adstocked value: 865.03\n", + "Saturated value: 0.0013\n", + "Final response: 35.1394\n", + "Raw spend: 864.8499320992278\n", + "After adstock: 865.026402687463\n", + "After hill transform: 0.0012557699294246146\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.17\n", + "Adstocked value: 1,643.39\n", + "Saturated value: 0.0000\n", + "Final response: 0.5248\n", + "Raw spend: 1642.16913047945\n", + "After adstock: 1643.391352701672\n", + "After hill transform: 9.71609052544681e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,215.26\n", + "Adstocked value: 160,215.59\n", + "Saturated value: 0.4996\n", + "Final response: 71391.1113\n", + "Raw spend: 160215.2615055346\n", + "After adstock: 160215.59483886795\n", + "After hill transform: 0.4995613893068718\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435292\n", + "After adstock: 38566.67805768626\n", + "After hill transform: 0.8014150989450266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 864.85\n", + "Adstocked value: 865.03\n", + "Saturated value: 0.0013\n", + "Final response: 35.1394\n", + "Raw spend: 864.8499320992278\n", + "After adstock: 865.026402687463\n", + "After hill transform: 0.0012557699294246146\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.17\n", + "Adstocked value: 1,643.39\n", + "Saturated value: 0.0000\n", + "Final response: 0.5248\n", + "Raw spend: 1642.16913047945\n", + "After adstock: 1643.391352701672\n", + "After hill transform: 9.71609052544681e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,215.26\n", + "Adstocked value: 160,215.59\n", + "Saturated value: 0.4996\n", + "Final response: 71391.1113\n", + "Raw spend: 160215.2615055197\n", + "After adstock: 160215.59483885305\n", + "After hill transform: 0.49956138930685806\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472433802\n", + "After adstock: 38566.67805767136\n", + "After hill transform: 0.8014150989448647\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 864.85\n", + "Adstocked value: 865.03\n", + "Saturated value: 0.0013\n", + "Final response: 35.1394\n", + "Raw spend: 864.8499320992278\n", + "After adstock: 865.026402687463\n", + "After hill transform: 0.0012557699294246146\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.17\n", + "Adstocked value: 1,643.39\n", + "Saturated value: 0.0000\n", + "Final response: 0.5248\n", + "Raw spend: 1642.16913047945\n", + "After adstock: 1643.391352701672\n", + "After hill transform: 9.71609052544681e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,215.26\n", + "Adstocked value: 160,215.59\n", + "Saturated value: 0.4996\n", + "Final response: 71391.1113\n", + "Raw spend: 160215.2615055197\n", + "After adstock: 160215.59483885305\n", + "After hill transform: 0.49956138930685806\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435292\n", + "After adstock: 38566.67805768626\n", + "After hill transform: 0.8014150989450266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 864.85\n", + "Adstocked value: 865.03\n", + "Saturated value: 0.0013\n", + "Final response: 35.1394\n", + "Raw spend: 864.8499321141289\n", + "After adstock: 865.0264027023642\n", + "After hill transform: 0.0012557699294845764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.19\n", + "Adstocked value: 1,643.41\n", + "Saturated value: 0.0000\n", + "Final response: 0.5248\n", + "Raw spend: 1642.1890024710283\n", + "After adstock: 1643.4112246932505\n", + "After hill transform: 9.71644259435102e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,218.56\n", + "Adstocked value: 160,218.90\n", + "Saturated value: 0.4996\n", + "Final response: 71391.5431\n", + "Raw spend: 160218.56360037302\n", + "After adstock: 160218.89693370636\n", + "After hill transform: 0.4995644111430464\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435766\n", + "After adstock: 38566.678057690995\n", + "After hill transform: 0.801415098945078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 867.68\n", + "Adstocked value: 867.85\n", + "Saturated value: 0.0013\n", + "Final response: 35.4588\n", + "Raw spend: 867.6777818292213\n", + "After adstock: 867.8542524174566\n", + "After hill transform: 0.0012671820302244073\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.19\n", + "Adstocked value: 1,643.41\n", + "Saturated value: 0.0000\n", + "Final response: 0.5248\n", + "Raw spend: 1642.1890024710283\n", + "After adstock: 1643.4112246932505\n", + "After hill transform: 9.71644259435102e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,218.56\n", + "Adstocked value: 160,218.90\n", + "Saturated value: 0.4996\n", + "Final response: 71391.5431\n", + "Raw spend: 160218.56360037302\n", + "After adstock: 160218.89693370636\n", + "After hill transform: 0.4995644111430464\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435766\n", + "After adstock: 38566.678057690995\n", + "After hill transform: 0.801415098945078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 867.68\n", + "Adstocked value: 867.85\n", + "Saturated value: 0.0013\n", + "Final response: 35.4588\n", + "Raw spend: 867.6777818292213\n", + "After adstock: 867.8542524174566\n", + "After hill transform: 0.0012671820302244073\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.19\n", + "Adstocked value: 1,643.41\n", + "Saturated value: 0.0000\n", + "Final response: 0.5248\n", + "Raw spend: 1642.1890024859294\n", + "After adstock: 1643.4112247081516\n", + "After hill transform: 9.716442594615026e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,218.56\n", + "Adstocked value: 160,218.90\n", + "Saturated value: 0.4996\n", + "Final response: 71391.5431\n", + "Raw spend: 160218.56360037302\n", + "After adstock: 160218.89693370636\n", + "After hill transform: 0.4995644111430464\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435766\n", + "After adstock: 38566.678057690995\n", + "After hill transform: 0.801415098945078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 867.68\n", + "Adstocked value: 867.85\n", + "Saturated value: 0.0013\n", + "Final response: 35.4588\n", + "Raw spend: 867.6777818292213\n", + "After adstock: 867.8542524174566\n", + "After hill transform: 0.0012671820302244073\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.19\n", + "Adstocked value: 1,643.41\n", + "Saturated value: 0.0000\n", + "Final response: 0.5248\n", + "Raw spend: 1642.1890024710283\n", + "After adstock: 1643.4112246932505\n", + "After hill transform: 9.71644259435102e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,218.56\n", + "Adstocked value: 160,218.90\n", + "Saturated value: 0.4996\n", + "Final response: 71391.5431\n", + "Raw spend: 160218.56360038792\n", + "After adstock: 160218.89693372126\n", + "After hill transform: 0.4995644111430599\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435766\n", + "After adstock: 38566.678057690995\n", + "After hill transform: 0.801415098945078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 867.68\n", + "Adstocked value: 867.85\n", + "Saturated value: 0.0013\n", + "Final response: 35.4588\n", + "Raw spend: 867.6777818292213\n", + "After adstock: 867.8542524174566\n", + "After hill transform: 0.0012671820302244073\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.19\n", + "Adstocked value: 1,643.41\n", + "Saturated value: 0.0000\n", + "Final response: 0.5248\n", + "Raw spend: 1642.1890024710283\n", + "After adstock: 1643.4112246932505\n", + "After hill transform: 9.71644259435102e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,218.56\n", + "Adstocked value: 160,218.90\n", + "Saturated value: 0.4996\n", + "Final response: 71391.5431\n", + "Raw spend: 160218.56360037302\n", + "After adstock: 160218.89693370636\n", + "After hill transform: 0.4995644111430464\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434276\n", + "After adstock: 38566.678057676094\n", + "After hill transform: 0.8014150989449161\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 867.68\n", + "Adstocked value: 867.85\n", + "Saturated value: 0.0013\n", + "Final response: 35.4588\n", + "Raw spend: 867.6777818292213\n", + "After adstock: 867.8542524174566\n", + "After hill transform: 0.0012671820302244073\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.19\n", + "Adstocked value: 1,643.41\n", + "Saturated value: 0.0000\n", + "Final response: 0.5248\n", + "Raw spend: 1642.1890024710283\n", + "After adstock: 1643.4112246932505\n", + "After hill transform: 9.71644259435102e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,218.56\n", + "Adstocked value: 160,218.90\n", + "Saturated value: 0.4996\n", + "Final response: 71391.5431\n", + "Raw spend: 160218.56360037302\n", + "After adstock: 160218.89693370636\n", + "After hill transform: 0.4995644111430464\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435766\n", + "After adstock: 38566.678057690995\n", + "After hill transform: 0.801415098945078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 867.68\n", + "Adstocked value: 867.85\n", + "Saturated value: 0.0013\n", + "Final response: 35.4588\n", + "Raw spend: 867.6777818441225\n", + "After adstock: 867.8542524323577\n", + "After hill transform: 0.001267182030284716\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.19\n", + "Adstocked value: 1,643.41\n", + "Saturated value: 0.0000\n", + "Final response: 0.5248\n", + "Raw spend: 1642.1890024710283\n", + "After adstock: 1643.4112246932505\n", + "After hill transform: 9.71644259435102e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,218.56\n", + "Adstocked value: 160,218.90\n", + "Saturated value: 0.4996\n", + "Final response: 71391.5431\n", + "Raw spend: 160218.56360037302\n", + "After adstock: 160218.89693370636\n", + "After hill transform: 0.4995644111430464\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435766\n", + "After adstock: 38566.678057690995\n", + "After hill transform: 0.801415098945078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 867.68\n", + "Adstocked value: 867.85\n", + "Saturated value: 0.0013\n", + "Final response: 35.4588\n", + "Raw spend: 867.6777818292213\n", + "After adstock: 867.8542524174566\n", + "After hill transform: 0.0012671820302244073\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.19\n", + "Adstocked value: 1,643.41\n", + "Saturated value: 0.0000\n", + "Final response: 0.5248\n", + "Raw spend: 1642.1890024859294\n", + "After adstock: 1643.4112247081516\n", + "After hill transform: 9.716442594615026e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,218.56\n", + "Adstocked value: 160,218.90\n", + "Saturated value: 0.4996\n", + "Final response: 71391.5431\n", + "Raw spend: 160218.56360037302\n", + "After adstock: 160218.89693370636\n", + "After hill transform: 0.4995644111430464\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435766\n", + "After adstock: 38566.678057690995\n", + "After hill transform: 0.801415098945078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 867.68\n", + "Adstocked value: 867.85\n", + "Saturated value: 0.0013\n", + "Final response: 35.4588\n", + "Raw spend: 867.6777818292213\n", + "After adstock: 867.8542524174566\n", + "After hill transform: 0.0012671820302244073\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.19\n", + "Adstocked value: 1,643.41\n", + "Saturated value: 0.0000\n", + "Final response: 0.5248\n", + "Raw spend: 1642.1890024710283\n", + "After adstock: 1643.4112246932505\n", + "After hill transform: 9.71644259435102e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,218.56\n", + "Adstocked value: 160,218.90\n", + "Saturated value: 0.4996\n", + "Final response: 71391.5431\n", + "Raw spend: 160218.56360038792\n", + "After adstock: 160218.89693372126\n", + "After hill transform: 0.4995644111430599\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435766\n", + "After adstock: 38566.678057690995\n", + "After hill transform: 0.801415098945078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 867.68\n", + "Adstocked value: 867.85\n", + "Saturated value: 0.0013\n", + "Final response: 35.4588\n", + "Raw spend: 867.6777818292213\n", + "After adstock: 867.8542524174566\n", + "After hill transform: 0.0012671820302244073\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.19\n", + "Adstocked value: 1,643.41\n", + "Saturated value: 0.0000\n", + "Final response: 0.5248\n", + "Raw spend: 1642.1890024710283\n", + "After adstock: 1643.4112246932505\n", + "After hill transform: 9.71644259435102e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,218.56\n", + "Adstocked value: 160,218.90\n", + "Saturated value: 0.4996\n", + "Final response: 71391.5431\n", + "Raw spend: 160218.56360037302\n", + "After adstock: 160218.89693370636\n", + "After hill transform: 0.4995644111430464\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434276\n", + "After adstock: 38566.678057676094\n", + "After hill transform: 0.8014150989449161\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 867.68\n", + "Adstocked value: 867.85\n", + "Saturated value: 0.0013\n", + "Final response: 35.4588\n", + "Raw spend: 867.6777818292213\n", + "After adstock: 867.8542524174566\n", + "After hill transform: 0.0012671820302244073\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.19\n", + "Adstocked value: 1,643.41\n", + "Saturated value: 0.0000\n", + "Final response: 0.5248\n", + "Raw spend: 1642.1890024710283\n", + "After adstock: 1643.4112246932505\n", + "After hill transform: 9.71644259435102e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,218.56\n", + "Adstocked value: 160,218.90\n", + "Saturated value: 0.4996\n", + "Final response: 71391.5431\n", + "Raw spend: 160218.56360037302\n", + "After adstock: 160218.89693370636\n", + "After hill transform: 0.4995644111430464\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435766\n", + "After adstock: 38566.678057690995\n", + "After hill transform: 0.801415098945078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 867.68\n", + "Adstocked value: 867.85\n", + "Saturated value: 0.0013\n", + "Final response: 35.4588\n", + "Raw spend: 867.6777818441225\n", + "After adstock: 867.8542524323577\n", + "After hill transform: 0.001267182030284716\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.29\n", + "Adstocked value: 1,643.52\n", + "Saturated value: 0.0000\n", + "Final response: 0.5249\n", + "Raw spend: 1642.2928226274623\n", + "After adstock: 1643.5150448496845\n", + "After hill transform: 9.718282097708005e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,235.00\n", + "Adstocked value: 160,235.34\n", + "Saturated value: 0.4996\n", + "Final response: 71393.6927\n", + "Raw spend: 160235.00177030734\n", + "After adstock: 160235.33510364068\n", + "After hill transform: 0.49957945323015873\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435094\n", + "After adstock: 38566.67805768428\n", + "After hill transform: 0.8014150989450053\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 881.76\n", + "Adstocked value: 881.94\n", + "Saturated value: 0.0013\n", + "Final response: 37.0765\n", + "Raw spend: 881.7593208958327\n", + "After adstock: 881.935791484068\n", + "After hill transform: 0.0013249946559679294\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.29\n", + "Adstocked value: 1,643.52\n", + "Saturated value: 0.0000\n", + "Final response: 0.5249\n", + "Raw spend: 1642.2928226274623\n", + "After adstock: 1643.5150448496845\n", + "After hill transform: 9.718282097708005e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,235.00\n", + "Adstocked value: 160,235.34\n", + "Saturated value: 0.4996\n", + "Final response: 71393.6927\n", + "Raw spend: 160235.00177030734\n", + "After adstock: 160235.33510364068\n", + "After hill transform: 0.49957945323015873\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435094\n", + "After adstock: 38566.67805768428\n", + "After hill transform: 0.8014150989450053\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 881.76\n", + "Adstocked value: 881.94\n", + "Saturated value: 0.0013\n", + "Final response: 37.0765\n", + "Raw spend: 881.7593208958327\n", + "After adstock: 881.935791484068\n", + "After hill transform: 0.0013249946559679294\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.29\n", + "Adstocked value: 1,643.52\n", + "Saturated value: 0.0000\n", + "Final response: 0.5249\n", + "Raw spend: 1642.2928226423635\n", + "After adstock: 1643.5150448645857\n", + "After hill transform: 9.718282097972044e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,235.00\n", + "Adstocked value: 160,235.34\n", + "Saturated value: 0.4996\n", + "Final response: 71393.6927\n", + "Raw spend: 160235.00177030734\n", + "After adstock: 160235.33510364068\n", + "After hill transform: 0.49957945323015873\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435094\n", + "After adstock: 38566.67805768428\n", + "After hill transform: 0.8014150989450053\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 881.76\n", + "Adstocked value: 881.94\n", + "Saturated value: 0.0013\n", + "Final response: 37.0765\n", + "Raw spend: 881.7593208958327\n", + "After adstock: 881.935791484068\n", + "After hill transform: 0.0013249946559679294\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.29\n", + "Adstocked value: 1,643.52\n", + "Saturated value: 0.0000\n", + "Final response: 0.5249\n", + "Raw spend: 1642.2928226274623\n", + "After adstock: 1643.5150448496845\n", + "After hill transform: 9.718282097708005e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,235.00\n", + "Adstocked value: 160,235.34\n", + "Saturated value: 0.4996\n", + "Final response: 71393.6927\n", + "Raw spend: 160235.00177032224\n", + "After adstock: 160235.33510365558\n", + "After hill transform: 0.49957945323017244\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435094\n", + "After adstock: 38566.67805768428\n", + "After hill transform: 0.8014150989450053\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 881.76\n", + "Adstocked value: 881.94\n", + "Saturated value: 0.0013\n", + "Final response: 37.0765\n", + "Raw spend: 881.7593208958327\n", + "After adstock: 881.935791484068\n", + "After hill transform: 0.0013249946559679294\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.29\n", + "Adstocked value: 1,643.52\n", + "Saturated value: 0.0000\n", + "Final response: 0.5249\n", + "Raw spend: 1642.2928226274623\n", + "After adstock: 1643.5150448496845\n", + "After hill transform: 9.718282097708005e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,235.00\n", + "Adstocked value: 160,235.34\n", + "Saturated value: 0.4996\n", + "Final response: 71393.6927\n", + "Raw spend: 160235.00177030734\n", + "After adstock: 160235.33510364068\n", + "After hill transform: 0.49957945323015873\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472433604\n", + "After adstock: 38566.67805766938\n", + "After hill transform: 0.8014150989448434\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 881.76\n", + "Adstocked value: 881.94\n", + "Saturated value: 0.0013\n", + "Final response: 37.0765\n", + "Raw spend: 881.7593208958327\n", + "After adstock: 881.935791484068\n", + "After hill transform: 0.0013249946559679294\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.29\n", + "Adstocked value: 1,643.52\n", + "Saturated value: 0.0000\n", + "Final response: 0.5249\n", + "Raw spend: 1642.2928226274623\n", + "After adstock: 1643.5150448496845\n", + "After hill transform: 9.718282097708005e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,235.00\n", + "Adstocked value: 160,235.34\n", + "Saturated value: 0.4996\n", + "Final response: 71393.6927\n", + "Raw spend: 160235.00177030734\n", + "After adstock: 160235.33510364068\n", + "After hill transform: 0.49957945323015873\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435094\n", + "After adstock: 38566.67805768428\n", + "After hill transform: 0.8014150989450053\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 881.76\n", + "Adstocked value: 881.94\n", + "Saturated value: 0.0013\n", + "Final response: 37.0765\n", + "Raw spend: 881.7593209107339\n", + "After adstock: 881.9357914989691\n", + "After hill transform: 0.0013249946560299792\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.29\n", + "Adstocked value: 1,643.52\n", + "Saturated value: 0.0000\n", + "Final response: 0.5249\n", + "Raw spend: 1642.2928226274623\n", + "After adstock: 1643.5150448496845\n", + "After hill transform: 9.718282097708005e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,235.00\n", + "Adstocked value: 160,235.34\n", + "Saturated value: 0.4996\n", + "Final response: 71393.6927\n", + "Raw spend: 160235.00177030734\n", + "After adstock: 160235.33510364068\n", + "After hill transform: 0.49957945323015873\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435094\n", + "After adstock: 38566.67805768428\n", + "After hill transform: 0.8014150989450053\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 881.76\n", + "Adstocked value: 881.94\n", + "Saturated value: 0.0013\n", + "Final response: 37.0765\n", + "Raw spend: 881.7593208958327\n", + "After adstock: 881.935791484068\n", + "After hill transform: 0.0013249946559679294\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.29\n", + "Adstocked value: 1,643.52\n", + "Saturated value: 0.0000\n", + "Final response: 0.5249\n", + "Raw spend: 1642.2928226423635\n", + "After adstock: 1643.5150448645857\n", + "After hill transform: 9.718282097972044e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,235.00\n", + "Adstocked value: 160,235.34\n", + "Saturated value: 0.4996\n", + "Final response: 71393.6927\n", + "Raw spend: 160235.00177030734\n", + "After adstock: 160235.33510364068\n", + "After hill transform: 0.49957945323015873\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435094\n", + "After adstock: 38566.67805768428\n", + "After hill transform: 0.8014150989450053\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 881.76\n", + "Adstocked value: 881.94\n", + "Saturated value: 0.0013\n", + "Final response: 37.0765\n", + "Raw spend: 881.7593208958327\n", + "After adstock: 881.935791484068\n", + "After hill transform: 0.0013249946559679294\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.29\n", + "Adstocked value: 1,643.52\n", + "Saturated value: 0.0000\n", + "Final response: 0.5249\n", + "Raw spend: 1642.2928226274623\n", + "After adstock: 1643.5150448496845\n", + "After hill transform: 9.718282097708005e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,235.00\n", + "Adstocked value: 160,235.34\n", + "Saturated value: 0.4996\n", + "Final response: 71393.6927\n", + "Raw spend: 160235.00177032224\n", + "After adstock: 160235.33510365558\n", + "After hill transform: 0.49957945323017244\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435094\n", + "After adstock: 38566.67805768428\n", + "After hill transform: 0.8014150989450053\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 881.76\n", + "Adstocked value: 881.94\n", + "Saturated value: 0.0013\n", + "Final response: 37.0765\n", + "Raw spend: 881.7593208958327\n", + "After adstock: 881.935791484068\n", + "After hill transform: 0.0013249946559679294\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.29\n", + "Adstocked value: 1,643.52\n", + "Saturated value: 0.0000\n", + "Final response: 0.5249\n", + "Raw spend: 1642.2928226274623\n", + "After adstock: 1643.5150448496845\n", + "After hill transform: 9.718282097708005e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,235.00\n", + "Adstocked value: 160,235.34\n", + "Saturated value: 0.4996\n", + "Final response: 71393.6927\n", + "Raw spend: 160235.00177030734\n", + "After adstock: 160235.33510364068\n", + "After hill transform: 0.49957945323015873\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472433604\n", + "After adstock: 38566.67805766938\n", + "After hill transform: 0.8014150989448434\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 881.76\n", + "Adstocked value: 881.94\n", + "Saturated value: 0.0013\n", + "Final response: 37.0765\n", + "Raw spend: 881.7593208958327\n", + "After adstock: 881.935791484068\n", + "After hill transform: 0.0013249946559679294\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.29\n", + "Adstocked value: 1,643.52\n", + "Saturated value: 0.0000\n", + "Final response: 0.5249\n", + "Raw spend: 1642.2928226274623\n", + "After adstock: 1643.5150448496845\n", + "After hill transform: 9.718282097708005e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,235.00\n", + "Adstocked value: 160,235.34\n", + "Saturated value: 0.4996\n", + "Final response: 71393.6927\n", + "Raw spend: 160235.00177030734\n", + "After adstock: 160235.33510364068\n", + "After hill transform: 0.49957945323015873\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435094\n", + "After adstock: 38566.67805768428\n", + "After hill transform: 0.8014150989450053\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 881.76\n", + "Adstocked value: 881.94\n", + "Saturated value: 0.0013\n", + "Final response: 37.0765\n", + "Raw spend: 881.7593209107339\n", + "After adstock: 881.9357914989691\n", + "After hill transform: 0.0013249946560299792\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.82\n", + "Adstocked value: 1,644.05\n", + "Saturated value: 0.0000\n", + "Final response: 0.5254\n", + "Raw spend: 1642.8239327703986\n", + "After adstock: 1644.0461549926208\n", + "After hill transform: 9.72769602821777e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,319.11\n", + "Adstocked value: 160,319.44\n", + "Saturated value: 0.4997\n", + "Final response: 71404.6878\n", + "Raw spend: 160319.10675339753\n", + "After adstock: 160319.44008673087\n", + "After hill transform: 0.49965639110667415\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435439\n", + "After adstock: 38566.67805768773\n", + "After hill transform: 0.8014150989450427\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 953.82\n", + "Adstocked value: 953.99\n", + "Saturated value: 0.0016\n", + "Final response: 46.0917\n", + "Raw spend: 953.8176708234533\n", + "After adstock: 953.9941414116886\n", + "After hill transform: 0.001647168835999408\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.82\n", + "Adstocked value: 1,644.05\n", + "Saturated value: 0.0000\n", + "Final response: 0.5254\n", + "Raw spend: 1642.8239327703986\n", + "After adstock: 1644.0461549926208\n", + "After hill transform: 9.72769602821777e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,319.11\n", + "Adstocked value: 160,319.44\n", + "Saturated value: 0.4997\n", + "Final response: 71404.6878\n", + "Raw spend: 160319.10675339753\n", + "After adstock: 160319.44008673087\n", + "After hill transform: 0.49965639110667415\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435439\n", + "After adstock: 38566.67805768773\n", + "After hill transform: 0.8014150989450427\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 953.82\n", + "Adstocked value: 953.99\n", + "Saturated value: 0.0016\n", + "Final response: 46.0917\n", + "Raw spend: 953.8176708234533\n", + "After adstock: 953.9941414116886\n", + "After hill transform: 0.001647168835999408\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.82\n", + "Adstocked value: 1,644.05\n", + "Saturated value: 0.0000\n", + "Final response: 0.5254\n", + "Raw spend: 1642.8239327852998\n", + "After adstock: 1644.046155007522\n", + "After hill transform: 9.72769602848198e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,319.11\n", + "Adstocked value: 160,319.44\n", + "Saturated value: 0.4997\n", + "Final response: 71404.6878\n", + "Raw spend: 160319.10675339753\n", + "After adstock: 160319.44008673087\n", + "After hill transform: 0.49965639110667415\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435439\n", + "After adstock: 38566.67805768773\n", + "After hill transform: 0.8014150989450427\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 953.82\n", + "Adstocked value: 953.99\n", + "Saturated value: 0.0016\n", + "Final response: 46.0917\n", + "Raw spend: 953.8176708234533\n", + "After adstock: 953.9941414116886\n", + "After hill transform: 0.001647168835999408\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.82\n", + "Adstocked value: 1,644.05\n", + "Saturated value: 0.0000\n", + "Final response: 0.5254\n", + "Raw spend: 1642.8239327703986\n", + "After adstock: 1644.0461549926208\n", + "After hill transform: 9.72769602821777e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,319.11\n", + "Adstocked value: 160,319.44\n", + "Saturated value: 0.4997\n", + "Final response: 71404.6878\n", + "Raw spend: 160319.10675341243\n", + "After adstock: 160319.44008674577\n", + "After hill transform: 0.49965639110668775\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435439\n", + "After adstock: 38566.67805768773\n", + "After hill transform: 0.8014150989450427\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 953.82\n", + "Adstocked value: 953.99\n", + "Saturated value: 0.0016\n", + "Final response: 46.0917\n", + "Raw spend: 953.8176708234533\n", + "After adstock: 953.9941414116886\n", + "After hill transform: 0.001647168835999408\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.82\n", + "Adstocked value: 1,644.05\n", + "Saturated value: 0.0000\n", + "Final response: 0.5254\n", + "Raw spend: 1642.8239327703986\n", + "After adstock: 1644.0461549926208\n", + "After hill transform: 9.72769602821777e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,319.11\n", + "Adstocked value: 160,319.44\n", + "Saturated value: 0.4997\n", + "Final response: 71404.6878\n", + "Raw spend: 160319.10675339753\n", + "After adstock: 160319.44008673087\n", + "After hill transform: 0.49965639110667415\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472433949\n", + "After adstock: 38566.67805767283\n", + "After hill transform: 0.8014150989448807\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 953.82\n", + "Adstocked value: 953.99\n", + "Saturated value: 0.0016\n", + "Final response: 46.0917\n", + "Raw spend: 953.8176708234533\n", + "After adstock: 953.9941414116886\n", + "After hill transform: 0.001647168835999408\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.82\n", + "Adstocked value: 1,644.05\n", + "Saturated value: 0.0000\n", + "Final response: 0.5254\n", + "Raw spend: 1642.8239327703986\n", + "After adstock: 1644.0461549926208\n", + "After hill transform: 9.72769602821777e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,319.11\n", + "Adstocked value: 160,319.44\n", + "Saturated value: 0.4997\n", + "Final response: 71404.6878\n", + "Raw spend: 160319.10675339753\n", + "After adstock: 160319.44008673087\n", + "After hill transform: 0.49965639110667415\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435439\n", + "After adstock: 38566.67805768773\n", + "After hill transform: 0.8014150989450427\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 953.82\n", + "Adstocked value: 953.99\n", + "Saturated value: 0.0016\n", + "Final response: 46.0917\n", + "Raw spend: 953.8176708383545\n", + "After adstock: 953.9941414265897\n", + "After hill transform: 0.001647168836070696\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.82\n", + "Adstocked value: 1,644.05\n", + "Saturated value: 0.0000\n", + "Final response: 0.5254\n", + "Raw spend: 1642.8239327703986\n", + "After adstock: 1644.0461549926208\n", + "After hill transform: 9.72769602821777e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,319.11\n", + "Adstocked value: 160,319.44\n", + "Saturated value: 0.4997\n", + "Final response: 71404.6878\n", + "Raw spend: 160319.10675339753\n", + "After adstock: 160319.44008673087\n", + "After hill transform: 0.49965639110667415\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435439\n", + "After adstock: 38566.67805768773\n", + "After hill transform: 0.8014150989450427\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 953.82\n", + "Adstocked value: 953.99\n", + "Saturated value: 0.0016\n", + "Final response: 46.0917\n", + "Raw spend: 953.8176708234533\n", + "After adstock: 953.9941414116886\n", + "After hill transform: 0.001647168835999408\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.82\n", + "Adstocked value: 1,644.05\n", + "Saturated value: 0.0000\n", + "Final response: 0.5254\n", + "Raw spend: 1642.8239327852998\n", + "After adstock: 1644.046155007522\n", + "After hill transform: 9.72769602848198e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,319.11\n", + "Adstocked value: 160,319.44\n", + "Saturated value: 0.4997\n", + "Final response: 71404.6878\n", + "Raw spend: 160319.10675339753\n", + "After adstock: 160319.44008673087\n", + "After hill transform: 0.49965639110667415\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435439\n", + "After adstock: 38566.67805768773\n", + "After hill transform: 0.8014150989450427\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 953.82\n", + "Adstocked value: 953.99\n", + "Saturated value: 0.0016\n", + "Final response: 46.0917\n", + "Raw spend: 953.8176708234533\n", + "After adstock: 953.9941414116886\n", + "After hill transform: 0.001647168835999408\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.82\n", + "Adstocked value: 1,644.05\n", + "Saturated value: 0.0000\n", + "Final response: 0.5254\n", + "Raw spend: 1642.8239327703986\n", + "After adstock: 1644.0461549926208\n", + "After hill transform: 9.72769602821777e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,319.11\n", + "Adstocked value: 160,319.44\n", + "Saturated value: 0.4997\n", + "Final response: 71404.6878\n", + "Raw spend: 160319.10675341243\n", + "After adstock: 160319.44008674577\n", + "After hill transform: 0.49965639110668775\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435439\n", + "After adstock: 38566.67805768773\n", + "After hill transform: 0.8014150989450427\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 953.82\n", + "Adstocked value: 953.99\n", + "Saturated value: 0.0016\n", + "Final response: 46.0917\n", + "Raw spend: 953.8176708234533\n", + "After adstock: 953.9941414116886\n", + "After hill transform: 0.001647168835999408\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.82\n", + "Adstocked value: 1,644.05\n", + "Saturated value: 0.0000\n", + "Final response: 0.5254\n", + "Raw spend: 1642.8239327703986\n", + "After adstock: 1644.0461549926208\n", + "After hill transform: 9.72769602821777e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,319.11\n", + "Adstocked value: 160,319.44\n", + "Saturated value: 0.4997\n", + "Final response: 71404.6878\n", + "Raw spend: 160319.10675339753\n", + "After adstock: 160319.44008673087\n", + "After hill transform: 0.49965639110667415\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472433949\n", + "After adstock: 38566.67805767283\n", + "After hill transform: 0.8014150989448807\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 953.82\n", + "Adstocked value: 953.99\n", + "Saturated value: 0.0016\n", + "Final response: 46.0917\n", + "Raw spend: 953.8176708234533\n", + "After adstock: 953.9941414116886\n", + "After hill transform: 0.001647168835999408\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,642.82\n", + "Adstocked value: 1,644.05\n", + "Saturated value: 0.0000\n", + "Final response: 0.5254\n", + "Raw spend: 1642.8239327703986\n", + "After adstock: 1644.0461549926208\n", + "After hill transform: 9.72769602821777e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,319.11\n", + "Adstocked value: 160,319.44\n", + "Saturated value: 0.4997\n", + "Final response: 71404.6878\n", + "Raw spend: 160319.10675339753\n", + "After adstock: 160319.44008673087\n", + "After hill transform: 0.49965639110667415\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435439\n", + "After adstock: 38566.67805768773\n", + "After hill transform: 0.8014150989450427\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 953.82\n", + "Adstocked value: 953.99\n", + "Saturated value: 0.0016\n", + "Final response: 46.0917\n", + "Raw spend: 953.8176708383545\n", + "After adstock: 953.9941414265897\n", + "After hill transform: 0.001647168836070696\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,645.62\n", + "Adstocked value: 1,646.84\n", + "Saturated value: 0.0000\n", + "Final response: 0.5281\n", + "Raw spend: 1645.619621387834\n", + "After adstock: 1646.8418436100562\n", + "After hill transform: 9.77734980788846e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,761.82\n", + "Adstocked value: 160,762.15\n", + "Saturated value: 0.5001\n", + "Final response: 71462.4685\n", + "Raw spend: 160761.81973820704\n", + "After adstock: 160762.15307154038\n", + "After hill transform: 0.5000607137191379\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 1,333.21\n", + "Adstocked value: 1,333.39\n", + "Saturated value: 0.0042\n", + "Final response: 116.4378\n", + "Raw spend: 1333.2097399824327\n", + "After adstock: 1333.386210570668\n", + "After hill transform: 0.00416111102768341\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,645.62\n", + "Adstocked value: 1,646.84\n", + "Saturated value: 0.0000\n", + "Final response: 0.5281\n", + "Raw spend: 1645.619621387834\n", + "After adstock: 1646.8418436100562\n", + "After hill transform: 9.77734980788846e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,761.82\n", + "Adstocked value: 160,762.15\n", + "Saturated value: 0.5001\n", + "Final response: 71462.4685\n", + "Raw spend: 160761.81973820704\n", + "After adstock: 160762.15307154038\n", + "After hill transform: 0.5000607137191379\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 1,333.21\n", + "Adstocked value: 1,333.39\n", + "Saturated value: 0.0042\n", + "Final response: 116.4378\n", + "Raw spend: 1333.2097399824327\n", + "After adstock: 1333.386210570668\n", + "After hill transform: 0.00416111102768341\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,645.62\n", + "Adstocked value: 1,646.84\n", + "Saturated value: 0.0000\n", + "Final response: 0.5281\n", + "Raw spend: 1645.6196214027352\n", + "After adstock: 1646.8418436249574\n", + "After hill transform: 9.777349808153565e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,761.82\n", + "Adstocked value: 160,762.15\n", + "Saturated value: 0.5001\n", + "Final response: 71462.4685\n", + "Raw spend: 160761.81973820704\n", + "After adstock: 160762.15307154038\n", + "After hill transform: 0.5000607137191379\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 1,333.21\n", + "Adstocked value: 1,333.39\n", + "Saturated value: 0.0042\n", + "Final response: 116.4378\n", + "Raw spend: 1333.2097399824327\n", + "After adstock: 1333.386210570668\n", + "After hill transform: 0.00416111102768341\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,645.62\n", + "Adstocked value: 1,646.84\n", + "Saturated value: 0.0000\n", + "Final response: 0.5281\n", + "Raw spend: 1645.619621387834\n", + "After adstock: 1646.8418436100562\n", + "After hill transform: 9.77734980788846e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,761.82\n", + "Adstocked value: 160,762.15\n", + "Saturated value: 0.5001\n", + "Final response: 71462.4685\n", + "Raw spend: 160761.81973822194\n", + "After adstock: 160762.15307155528\n", + "After hill transform: 0.5000607137191515\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 1,333.21\n", + "Adstocked value: 1,333.39\n", + "Saturated value: 0.0042\n", + "Final response: 116.4378\n", + "Raw spend: 1333.2097399824327\n", + "After adstock: 1333.386210570668\n", + "After hill transform: 0.00416111102768341\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,645.62\n", + "Adstocked value: 1,646.84\n", + "Saturated value: 0.0000\n", + "Final response: 0.5281\n", + "Raw spend: 1645.619621387834\n", + "After adstock: 1646.8418436100562\n", + "After hill transform: 9.77734980788846e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,761.82\n", + "Adstocked value: 160,762.15\n", + "Saturated value: 0.5001\n", + "Final response: 71462.4685\n", + "Raw spend: 160761.81973820704\n", + "After adstock: 160762.15307154038\n", + "After hill transform: 0.5000607137191379\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 1,333.21\n", + "Adstocked value: 1,333.39\n", + "Saturated value: 0.0042\n", + "Final response: 116.4378\n", + "Raw spend: 1333.2097399824327\n", + "After adstock: 1333.386210570668\n", + "After hill transform: 0.00416111102768341\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,645.62\n", + "Adstocked value: 1,646.84\n", + "Saturated value: 0.0000\n", + "Final response: 0.5281\n", + "Raw spend: 1645.619621387834\n", + "After adstock: 1646.8418436100562\n", + "After hill transform: 9.77734980788846e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,761.82\n", + "Adstocked value: 160,762.15\n", + "Saturated value: 0.5001\n", + "Final response: 71462.4685\n", + "Raw spend: 160761.81973820704\n", + "After adstock: 160762.15307154038\n", + "After hill transform: 0.5000607137191379\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 1,333.21\n", + "Adstocked value: 1,333.39\n", + "Saturated value: 0.0042\n", + "Final response: 116.4378\n", + "Raw spend: 1333.2097399973338\n", + "After adstock: 1333.3862105855692\n", + "After hill transform: 0.004161111027811933\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,645.62\n", + "Adstocked value: 1,646.84\n", + "Saturated value: 0.0000\n", + "Final response: 0.5281\n", + "Raw spend: 1645.619621387834\n", + "After adstock: 1646.8418436100562\n", + "After hill transform: 9.77734980788846e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,761.82\n", + "Adstocked value: 160,762.15\n", + "Saturated value: 0.5001\n", + "Final response: 71462.4685\n", + "Raw spend: 160761.81973820704\n", + "After adstock: 160762.15307154038\n", + "After hill transform: 0.5000607137191379\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 1,333.21\n", + "Adstocked value: 1,333.39\n", + "Saturated value: 0.0042\n", + "Final response: 116.4378\n", + "Raw spend: 1333.2097399824327\n", + "After adstock: 1333.386210570668\n", + "After hill transform: 0.00416111102768341\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,645.62\n", + "Adstocked value: 1,646.84\n", + "Saturated value: 0.0000\n", + "Final response: 0.5281\n", + "Raw spend: 1645.6196214027352\n", + "After adstock: 1646.8418436249574\n", + "After hill transform: 9.777349808153565e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,761.82\n", + "Adstocked value: 160,762.15\n", + "Saturated value: 0.5001\n", + "Final response: 71462.4685\n", + "Raw spend: 160761.81973820704\n", + "After adstock: 160762.15307154038\n", + "After hill transform: 0.5000607137191379\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 1,333.21\n", + "Adstocked value: 1,333.39\n", + "Saturated value: 0.0042\n", + "Final response: 116.4378\n", + "Raw spend: 1333.2097399824327\n", + "After adstock: 1333.386210570668\n", + "After hill transform: 0.00416111102768341\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,645.62\n", + "Adstocked value: 1,646.84\n", + "Saturated value: 0.0000\n", + "Final response: 0.5281\n", + "Raw spend: 1645.619621387834\n", + "After adstock: 1646.8418436100562\n", + "After hill transform: 9.77734980788846e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,761.82\n", + "Adstocked value: 160,762.15\n", + "Saturated value: 0.5001\n", + "Final response: 71462.4685\n", + "Raw spend: 160761.81973822194\n", + "After adstock: 160762.15307155528\n", + "After hill transform: 0.5000607137191515\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 1,333.21\n", + "Adstocked value: 1,333.39\n", + "Saturated value: 0.0042\n", + "Final response: 116.4378\n", + "Raw spend: 1333.2097399824327\n", + "After adstock: 1333.386210570668\n", + "After hill transform: 0.00416111102768341\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,645.62\n", + "Adstocked value: 1,646.84\n", + "Saturated value: 0.0000\n", + "Final response: 0.5281\n", + "Raw spend: 1645.619621387834\n", + "After adstock: 1646.8418436100562\n", + "After hill transform: 9.77734980788846e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,761.82\n", + "Adstocked value: 160,762.15\n", + "Saturated value: 0.5001\n", + "Final response: 71462.4685\n", + "Raw spend: 160761.81973820704\n", + "After adstock: 160762.15307154038\n", + "After hill transform: 0.5000607137191379\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 1,333.21\n", + "Adstocked value: 1,333.39\n", + "Saturated value: 0.0042\n", + "Final response: 116.4378\n", + "Raw spend: 1333.2097399824327\n", + "After adstock: 1333.386210570668\n", + "After hill transform: 0.00416111102768341\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,645.62\n", + "Adstocked value: 1,646.84\n", + "Saturated value: 0.0000\n", + "Final response: 0.5281\n", + "Raw spend: 1645.619621387834\n", + "After adstock: 1646.8418436100562\n", + "After hill transform: 9.77734980788846e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 160,761.82\n", + "Adstocked value: 160,762.15\n", + "Saturated value: 0.5001\n", + "Final response: 71462.4685\n", + "Raw spend: 160761.81973820704\n", + "After adstock: 160762.15307154038\n", + "After hill transform: 0.5000607137191379\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 1,333.21\n", + "Adstocked value: 1,333.39\n", + "Saturated value: 0.0042\n", + "Final response: 116.4378\n", + "Raw spend: 1333.2097399973338\n", + "After adstock: 1333.3862105855692\n", + "After hill transform: 0.004161111027811933\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,664.92\n", + "Adstocked value: 1,666.14\n", + "Saturated value: 0.0000\n", + "Final response: 0.5469\n", + "Raw spend: 1664.916092049684\n", + "After adstock: 1666.1383142719062\n", + "After hill transform: 1.0124684203158483e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 163,817.58\n", + "Adstocked value: 163,817.91\n", + "Saturated value: 0.5028\n", + "Final response: 71856.9996\n", + "Raw spend: 163817.57614629887\n", + "After adstock: 163817.90947963222\n", + "After hill transform: 0.5028214566891576\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,952.39\n", + "Adstocked value: 3,952.57\n", + "Saturated value: 0.0786\n", + "Final response: 2198.5067\n", + "Raw spend: 3952.3940312245313\n", + "After adstock: 3952.5705018127665\n", + "After hill transform: 0.07856750900914253\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,664.92\n", + "Adstocked value: 1,666.14\n", + "Saturated value: 0.0000\n", + "Final response: 0.5469\n", + "Raw spend: 1664.916092049684\n", + "After adstock: 1666.1383142719062\n", + "After hill transform: 1.0124684203158483e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 163,817.58\n", + "Adstocked value: 163,817.91\n", + "Saturated value: 0.5028\n", + "Final response: 71856.9996\n", + "Raw spend: 163817.57614629887\n", + "After adstock: 163817.90947963222\n", + "After hill transform: 0.5028214566891576\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,952.39\n", + "Adstocked value: 3,952.57\n", + "Saturated value: 0.0786\n", + "Final response: 2198.5067\n", + "Raw spend: 3952.3940312245313\n", + "After adstock: 3952.5705018127665\n", + "After hill transform: 0.07856750900914253\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,664.92\n", + "Adstocked value: 1,666.14\n", + "Saturated value: 0.0000\n", + "Final response: 0.5469\n", + "Raw spend: 1664.9160920645852\n", + "After adstock: 1666.1383142868074\n", + "After hill transform: 1.0124684203429825e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 163,817.58\n", + "Adstocked value: 163,817.91\n", + "Saturated value: 0.5028\n", + "Final response: 71856.9996\n", + "Raw spend: 163817.57614629887\n", + "After adstock: 163817.90947963222\n", + "After hill transform: 0.5028214566891576\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,952.39\n", + "Adstocked value: 3,952.57\n", + "Saturated value: 0.0786\n", + "Final response: 2198.5067\n", + "Raw spend: 3952.3940312245313\n", + "After adstock: 3952.5705018127665\n", + "After hill transform: 0.07856750900914253\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,664.92\n", + "Adstocked value: 1,666.14\n", + "Saturated value: 0.0000\n", + "Final response: 0.5469\n", + "Raw spend: 1664.916092049684\n", + "After adstock: 1666.1383142719062\n", + "After hill transform: 1.0124684203158483e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 163,817.58\n", + "Adstocked value: 163,817.91\n", + "Saturated value: 0.5028\n", + "Final response: 71856.9996\n", + "Raw spend: 163817.57614631378\n", + "After adstock: 163817.90947964712\n", + "After hill transform: 0.5028214566891709\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,952.39\n", + "Adstocked value: 3,952.57\n", + "Saturated value: 0.0786\n", + "Final response: 2198.5067\n", + "Raw spend: 3952.3940312245313\n", + "After adstock: 3952.5705018127665\n", + "After hill transform: 0.07856750900914253\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,664.92\n", + "Adstocked value: 1,666.14\n", + "Saturated value: 0.0000\n", + "Final response: 0.5469\n", + "Raw spend: 1664.916092049684\n", + "After adstock: 1666.1383142719062\n", + "After hill transform: 1.0124684203158483e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 163,817.58\n", + "Adstocked value: 163,817.91\n", + "Saturated value: 0.5028\n", + "Final response: 71856.9996\n", + "Raw spend: 163817.57614629887\n", + "After adstock: 163817.90947963222\n", + "After hill transform: 0.5028214566891576\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,952.39\n", + "Adstocked value: 3,952.57\n", + "Saturated value: 0.0786\n", + "Final response: 2198.5067\n", + "Raw spend: 3952.3940312245313\n", + "After adstock: 3952.5705018127665\n", + "After hill transform: 0.07856750900914253\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,664.92\n", + "Adstocked value: 1,666.14\n", + "Saturated value: 0.0000\n", + "Final response: 0.5469\n", + "Raw spend: 1664.916092049684\n", + "After adstock: 1666.1383142719062\n", + "After hill transform: 1.0124684203158483e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 163,817.58\n", + "Adstocked value: 163,817.91\n", + "Saturated value: 0.5028\n", + "Final response: 71856.9996\n", + "Raw spend: 163817.57614629887\n", + "After adstock: 163817.90947963222\n", + "After hill transform: 0.5028214566891576\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,952.39\n", + "Adstocked value: 3,952.57\n", + "Saturated value: 0.0786\n", + "Final response: 2198.5067\n", + "Raw spend: 3952.3940312394325\n", + "After adstock: 3952.5705018276676\n", + "After hill transform: 0.07856750900989999\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,664.92\n", + "Adstocked value: 1,666.14\n", + "Saturated value: 0.0000\n", + "Final response: 0.5469\n", + "Raw spend: 1664.916092049684\n", + "After adstock: 1666.1383142719062\n", + "After hill transform: 1.0124684203158483e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 163,817.58\n", + "Adstocked value: 163,817.91\n", + "Saturated value: 0.5028\n", + "Final response: 71856.9996\n", + "Raw spend: 163817.57614629887\n", + "After adstock: 163817.90947963222\n", + "After hill transform: 0.5028214566891576\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,952.39\n", + "Adstocked value: 3,952.57\n", + "Saturated value: 0.0786\n", + "Final response: 2198.5067\n", + "Raw spend: 3952.3940312245313\n", + "After adstock: 3952.5705018127665\n", + "After hill transform: 0.07856750900914253\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,664.92\n", + "Adstocked value: 1,666.14\n", + "Saturated value: 0.0000\n", + "Final response: 0.5469\n", + "Raw spend: 1664.9160920645852\n", + "After adstock: 1666.1383142868074\n", + "After hill transform: 1.0124684203429825e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 163,817.58\n", + "Adstocked value: 163,817.91\n", + "Saturated value: 0.5028\n", + "Final response: 71856.9996\n", + "Raw spend: 163817.57614629887\n", + "After adstock: 163817.90947963222\n", + "After hill transform: 0.5028214566891576\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,952.39\n", + "Adstocked value: 3,952.57\n", + "Saturated value: 0.0786\n", + "Final response: 2198.5067\n", + "Raw spend: 3952.3940312245313\n", + "After adstock: 3952.5705018127665\n", + "After hill transform: 0.07856750900914253\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,664.92\n", + "Adstocked value: 1,666.14\n", + "Saturated value: 0.0000\n", + "Final response: 0.5469\n", + "Raw spend: 1664.916092049684\n", + "After adstock: 1666.1383142719062\n", + "After hill transform: 1.0124684203158483e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 163,817.58\n", + "Adstocked value: 163,817.91\n", + "Saturated value: 0.5028\n", + "Final response: 71856.9996\n", + "Raw spend: 163817.57614631378\n", + "After adstock: 163817.90947964712\n", + "After hill transform: 0.5028214566891709\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,952.39\n", + "Adstocked value: 3,952.57\n", + "Saturated value: 0.0786\n", + "Final response: 2198.5067\n", + "Raw spend: 3952.3940312245313\n", + "After adstock: 3952.5705018127665\n", + "After hill transform: 0.07856750900914253\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,664.92\n", + "Adstocked value: 1,666.14\n", + "Saturated value: 0.0000\n", + "Final response: 0.5469\n", + "Raw spend: 1664.916092049684\n", + "After adstock: 1666.1383142719062\n", + "After hill transform: 1.0124684203158483e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 163,817.58\n", + "Adstocked value: 163,817.91\n", + "Saturated value: 0.5028\n", + "Final response: 71856.9996\n", + "Raw spend: 163817.57614629887\n", + "After adstock: 163817.90947963222\n", + "After hill transform: 0.5028214566891576\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,952.39\n", + "Adstocked value: 3,952.57\n", + "Saturated value: 0.0786\n", + "Final response: 2198.5067\n", + "Raw spend: 3952.3940312245313\n", + "After adstock: 3952.5705018127665\n", + "After hill transform: 0.07856750900914253\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,664.92\n", + "Adstocked value: 1,666.14\n", + "Saturated value: 0.0000\n", + "Final response: 0.5469\n", + "Raw spend: 1664.916092049684\n", + "After adstock: 1666.1383142719062\n", + "After hill transform: 1.0124684203158483e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 163,817.58\n", + "Adstocked value: 163,817.91\n", + "Saturated value: 0.5028\n", + "Final response: 71856.9996\n", + "Raw spend: 163817.57614629887\n", + "After adstock: 163817.90947963222\n", + "After hill transform: 0.5028214566891576\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,952.39\n", + "Adstocked value: 3,952.57\n", + "Saturated value: 0.0786\n", + "Final response: 2198.5067\n", + "Raw spend: 3952.3940312394325\n", + "After adstock: 3952.5705018276676\n", + "After hill transform: 0.07856750900989999\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 2,011.44\n", + "Adstocked value: 2,012.66\n", + "Saturated value: 0.0000\n", + "Final response: 0.9634\n", + "Raw spend: 2011.4415241141648\n", + "After adstock: 2012.663746336387\n", + "After hill transform: 1.7835441562387555e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 218,693.06\n", + "Adstocked value: 218,693.39\n", + "Saturated value: 0.5451\n", + "Final response: 77893.1273\n", + "Raw spend: 218693.06063354082\n", + "After adstock: 218693.39396687417\n", + "After hill transform: 0.5450594367682157\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472433613\n", + "After adstock: 38566.678057669465\n", + "After hill transform: 0.8014150989448443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299357558\n", + "After adstock: 50991.629464163816\n", + "After hill transform: 0.9903914825155636\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 2,011.44\n", + "Adstocked value: 2,012.66\n", + "Saturated value: 0.0000\n", + "Final response: 0.9634\n", + "Raw spend: 2011.4415241141648\n", + "After adstock: 2012.663746336387\n", + "After hill transform: 1.7835441562387555e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 218,693.06\n", + "Adstocked value: 218,693.39\n", + "Saturated value: 0.5451\n", + "Final response: 77893.1273\n", + "Raw spend: 218693.06063354082\n", + "After adstock: 218693.39396687417\n", + "After hill transform: 0.5450594367682157\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472433613\n", + "After adstock: 38566.678057669465\n", + "After hill transform: 0.8014150989448443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299357558\n", + "After adstock: 50991.629464163816\n", + "After hill transform: 0.9903914825155636\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,841.41\n", + "Adstocked value: 1,842.63\n", + "Saturated value: 0.0000\n", + "Final response: 0.7395\n", + "Raw spend: 1841.4063795752872\n", + "After adstock: 1842.6286017975094\n", + "After hill transform: 1.369031909555583e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 191,766.43\n", + "Adstocked value: 191,766.77\n", + "Saturated value: 0.5259\n", + "Final response: 75154.2987\n", + "Raw spend: 191766.4339763295\n", + "After adstock: 191766.76730966286\n", + "After hill transform: 0.5258944036503299\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724347335\n", + "After adstock: 38566.67805768067\n", + "After hill transform: 0.8014150989449659\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 27,910.05\n", + "Adstocked value: 27,910.23\n", + "Saturated value: 0.9509\n", + "Final response: 26607.5111\n", + "Raw spend: 27910.049871198586\n", + "After adstock: 27910.22634178682\n", + "After hill transform: 0.9508662514346268\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,841.41\n", + "Adstocked value: 1,842.63\n", + "Saturated value: 0.0000\n", + "Final response: 0.7395\n", + "Raw spend: 1841.4063795752872\n", + "After adstock: 1842.6286017975094\n", + "After hill transform: 1.369031909555583e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 191,766.43\n", + "Adstocked value: 191,766.77\n", + "Saturated value: 0.5259\n", + "Final response: 75154.2987\n", + "Raw spend: 191766.4339763295\n", + "After adstock: 191766.76730966286\n", + "After hill transform: 0.5258944036503299\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724347335\n", + "After adstock: 38566.67805768067\n", + "After hill transform: 0.8014150989449659\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 27,910.05\n", + "Adstocked value: 27,910.23\n", + "Saturated value: 0.9509\n", + "Final response: 26607.5111\n", + "Raw spend: 27910.049871198586\n", + "After adstock: 27910.22634178682\n", + "After hill transform: 0.9508662514346268\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,841.41\n", + "Adstocked value: 1,842.63\n", + "Saturated value: 0.0000\n", + "Final response: 0.7395\n", + "Raw spend: 1841.4063795901884\n", + "After adstock: 1842.6286018124106\n", + "After hill transform: 1.369031909588759e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 191,766.43\n", + "Adstocked value: 191,766.77\n", + "Saturated value: 0.5259\n", + "Final response: 75154.2987\n", + "Raw spend: 191766.4339763295\n", + "After adstock: 191766.76730966286\n", + "After hill transform: 0.5258944036503299\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724347335\n", + "After adstock: 38566.67805768067\n", + "After hill transform: 0.8014150989449659\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 27,910.05\n", + "Adstocked value: 27,910.23\n", + "Saturated value: 0.9509\n", + "Final response: 26607.5111\n", + "Raw spend: 27910.049871198586\n", + "After adstock: 27910.22634178682\n", + "After hill transform: 0.9508662514346268\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,841.41\n", + "Adstocked value: 1,842.63\n", + "Saturated value: 0.0000\n", + "Final response: 0.7395\n", + "Raw spend: 1841.4063795752872\n", + "After adstock: 1842.6286017975094\n", + "After hill transform: 1.369031909555583e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 191,766.43\n", + "Adstocked value: 191,766.77\n", + "Saturated value: 0.5259\n", + "Final response: 75154.2987\n", + "Raw spend: 191766.43397634441\n", + "After adstock: 191766.76730967776\n", + "After hill transform: 0.5258944036503412\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724347335\n", + "After adstock: 38566.67805768067\n", + "After hill transform: 0.8014150989449659\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 27,910.05\n", + "Adstocked value: 27,910.23\n", + "Saturated value: 0.9509\n", + "Final response: 26607.5111\n", + "Raw spend: 27910.049871198586\n", + "After adstock: 27910.22634178682\n", + "After hill transform: 0.9508662514346268\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,841.41\n", + "Adstocked value: 1,842.63\n", + "Saturated value: 0.0000\n", + "Final response: 0.7395\n", + "Raw spend: 1841.4063795752872\n", + "After adstock: 1842.6286017975094\n", + "After hill transform: 1.369031909555583e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 191,766.43\n", + "Adstocked value: 191,766.77\n", + "Saturated value: 0.5259\n", + "Final response: 75154.2987\n", + "Raw spend: 191766.4339763295\n", + "After adstock: 191766.76730966286\n", + "After hill transform: 0.5258944036503299\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472433243\n", + "After adstock: 38566.67805766577\n", + "After hill transform: 0.801415098944804\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 27,910.05\n", + "Adstocked value: 27,910.23\n", + "Saturated value: 0.9509\n", + "Final response: 26607.5111\n", + "Raw spend: 27910.049871198586\n", + "After adstock: 27910.22634178682\n", + "After hill transform: 0.9508662514346268\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,841.41\n", + "Adstocked value: 1,842.63\n", + "Saturated value: 0.0000\n", + "Final response: 0.7395\n", + "Raw spend: 1841.4063795752872\n", + "After adstock: 1842.6286017975094\n", + "After hill transform: 1.369031909555583e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 191,766.43\n", + "Adstocked value: 191,766.77\n", + "Saturated value: 0.5259\n", + "Final response: 75154.2987\n", + "Raw spend: 191766.4339763295\n", + "After adstock: 191766.76730966286\n", + "After hill transform: 0.5258944036503299\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724347335\n", + "After adstock: 38566.67805768067\n", + "After hill transform: 0.8014150989449659\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 27,910.05\n", + "Adstocked value: 27,910.23\n", + "Saturated value: 0.9509\n", + "Final response: 26607.5111\n", + "Raw spend: 27910.049871213487\n", + "After adstock: 27910.22634180172\n", + "After hill transform: 0.950866251434696\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,841.41\n", + "Adstocked value: 1,842.63\n", + "Saturated value: 0.0000\n", + "Final response: 0.7395\n", + "Raw spend: 1841.4063795752872\n", + "After adstock: 1842.6286017975094\n", + "After hill transform: 1.369031909555583e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 191,766.43\n", + "Adstocked value: 191,766.77\n", + "Saturated value: 0.5259\n", + "Final response: 75154.2987\n", + "Raw spend: 191766.4339763295\n", + "After adstock: 191766.76730966286\n", + "After hill transform: 0.5258944036503299\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724347335\n", + "After adstock: 38566.67805768067\n", + "After hill transform: 0.8014150989449659\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 27,910.05\n", + "Adstocked value: 27,910.23\n", + "Saturated value: 0.9509\n", + "Final response: 26607.5111\n", + "Raw spend: 27910.049871198586\n", + "After adstock: 27910.22634178682\n", + "After hill transform: 0.9508662514346268\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,841.41\n", + "Adstocked value: 1,842.63\n", + "Saturated value: 0.0000\n", + "Final response: 0.7395\n", + "Raw spend: 1841.4063795901884\n", + "After adstock: 1842.6286018124106\n", + "After hill transform: 1.369031909588759e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 191,766.43\n", + "Adstocked value: 191,766.77\n", + "Saturated value: 0.5259\n", + "Final response: 75154.2987\n", + "Raw spend: 191766.4339763295\n", + "After adstock: 191766.76730966286\n", + "After hill transform: 0.5258944036503299\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724347335\n", + "After adstock: 38566.67805768067\n", + "After hill transform: 0.8014150989449659\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 27,910.05\n", + "Adstocked value: 27,910.23\n", + "Saturated value: 0.9509\n", + "Final response: 26607.5111\n", + "Raw spend: 27910.049871198586\n", + "After adstock: 27910.22634178682\n", + "After hill transform: 0.9508662514346268\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,841.41\n", + "Adstocked value: 1,842.63\n", + "Saturated value: 0.0000\n", + "Final response: 0.7395\n", + "Raw spend: 1841.4063795752872\n", + "After adstock: 1842.6286017975094\n", + "After hill transform: 1.369031909555583e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 191,766.43\n", + "Adstocked value: 191,766.77\n", + "Saturated value: 0.5259\n", + "Final response: 75154.2987\n", + "Raw spend: 191766.43397634441\n", + "After adstock: 191766.76730967776\n", + "After hill transform: 0.5258944036503412\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724347335\n", + "After adstock: 38566.67805768067\n", + "After hill transform: 0.8014150989449659\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 27,910.05\n", + "Adstocked value: 27,910.23\n", + "Saturated value: 0.9509\n", + "Final response: 26607.5111\n", + "Raw spend: 27910.049871198586\n", + "After adstock: 27910.22634178682\n", + "After hill transform: 0.9508662514346268\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,841.41\n", + "Adstocked value: 1,842.63\n", + "Saturated value: 0.0000\n", + "Final response: 0.7395\n", + "Raw spend: 1841.4063795752872\n", + "After adstock: 1842.6286017975094\n", + "After hill transform: 1.369031909555583e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 191,766.43\n", + "Adstocked value: 191,766.77\n", + "Saturated value: 0.5259\n", + "Final response: 75154.2987\n", + "Raw spend: 191766.4339763295\n", + "After adstock: 191766.76730966286\n", + "After hill transform: 0.5258944036503299\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472433243\n", + "After adstock: 38566.67805766577\n", + "After hill transform: 0.801415098944804\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 27,910.05\n", + "Adstocked value: 27,910.23\n", + "Saturated value: 0.9509\n", + "Final response: 26607.5111\n", + "Raw spend: 27910.049871198586\n", + "After adstock: 27910.22634178682\n", + "After hill transform: 0.9508662514346268\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,841.41\n", + "Adstocked value: 1,842.63\n", + "Saturated value: 0.0000\n", + "Final response: 0.7395\n", + "Raw spend: 1841.4063795752872\n", + "After adstock: 1842.6286017975094\n", + "After hill transform: 1.369031909555583e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 191,766.43\n", + "Adstocked value: 191,766.77\n", + "Saturated value: 0.5259\n", + "Final response: 75154.2987\n", + "Raw spend: 191766.4339763295\n", + "After adstock: 191766.76730966286\n", + "After hill transform: 0.5258944036503299\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724347335\n", + "After adstock: 38566.67805768067\n", + "After hill transform: 0.8014150989449659\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 27,910.05\n", + "Adstocked value: 27,910.23\n", + "Saturated value: 0.9509\n", + "Final response: 26607.5111\n", + "Raw spend: 27910.049871213487\n", + "After adstock: 27910.22634180172\n", + "After hill transform: 0.950866251434696\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,875.85\n", + "Adstocked value: 1,877.07\n", + "Saturated value: 0.0000\n", + "Final response: 0.7817\n", + "Raw spend: 1875.8476249180794\n", + "After adstock: 1877.0698471403016\n", + "After hill transform: 1.4471521209964242e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 197,220.29\n", + "Adstocked value: 197,220.62\n", + "Saturated value: 0.5300\n", + "Final response: 75740.0478\n", + "Raw spend: 197220.28776913122\n", + "After adstock: 197220.62110246456\n", + "After hill transform: 0.5299931997495885\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435569\n", + "After adstock: 38566.67805768902\n", + "After hill transform: 0.8014150989450567\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 32,584.86\n", + "Adstocked value: 32,585.04\n", + "Saturated value: 0.9675\n", + "Final response: 27072.2102\n", + "Raw spend: 32584.85866847746\n", + "After adstock: 32585.035139065694\n", + "After hill transform: 0.9674730896590338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,875.85\n", + "Adstocked value: 1,877.07\n", + "Saturated value: 0.0000\n", + "Final response: 0.7817\n", + "Raw spend: 1875.8476249180794\n", + "After adstock: 1877.0698471403016\n", + "After hill transform: 1.4471521209964242e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 197,220.29\n", + "Adstocked value: 197,220.62\n", + "Saturated value: 0.5300\n", + "Final response: 75740.0478\n", + "Raw spend: 197220.28776913122\n", + "After adstock: 197220.62110246456\n", + "After hill transform: 0.5299931997495885\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435569\n", + "After adstock: 38566.67805768902\n", + "After hill transform: 0.8014150989450567\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 32,584.86\n", + "Adstocked value: 32,585.04\n", + "Saturated value: 0.9675\n", + "Final response: 27072.2102\n", + "Raw spend: 32584.85866847746\n", + "After adstock: 32585.035139065694\n", + "After hill transform: 0.9674730896590338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,875.85\n", + "Adstocked value: 1,877.07\n", + "Saturated value: 0.0000\n", + "Final response: 0.7817\n", + "Raw spend: 1875.8476249329806\n", + "After adstock: 1877.0698471552028\n", + "After hill transform: 1.4471521210308504e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 197,220.29\n", + "Adstocked value: 197,220.62\n", + "Saturated value: 0.5300\n", + "Final response: 75740.0478\n", + "Raw spend: 197220.28776913122\n", + "After adstock: 197220.62110246456\n", + "After hill transform: 0.5299931997495885\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435569\n", + "After adstock: 38566.67805768902\n", + "After hill transform: 0.8014150989450567\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 32,584.86\n", + "Adstocked value: 32,585.04\n", + "Saturated value: 0.9675\n", + "Final response: 27072.2102\n", + "Raw spend: 32584.85866847746\n", + "After adstock: 32585.035139065694\n", + "After hill transform: 0.9674730896590338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,875.85\n", + "Adstocked value: 1,877.07\n", + "Saturated value: 0.0000\n", + "Final response: 0.7817\n", + "Raw spend: 1875.8476249180794\n", + "After adstock: 1877.0698471403016\n", + "After hill transform: 1.4471521209964242e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 197,220.29\n", + "Adstocked value: 197,220.62\n", + "Saturated value: 0.5300\n", + "Final response: 75740.0478\n", + "Raw spend: 197220.28776914612\n", + "After adstock: 197220.62110247946\n", + "After hill transform: 0.5299931997495995\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435569\n", + "After adstock: 38566.67805768902\n", + "After hill transform: 0.8014150989450567\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 32,584.86\n", + "Adstocked value: 32,585.04\n", + "Saturated value: 0.9675\n", + "Final response: 27072.2102\n", + "Raw spend: 32584.85866847746\n", + "After adstock: 32585.035139065694\n", + "After hill transform: 0.9674730896590338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,875.85\n", + "Adstocked value: 1,877.07\n", + "Saturated value: 0.0000\n", + "Final response: 0.7817\n", + "Raw spend: 1875.8476249180794\n", + "After adstock: 1877.0698471403016\n", + "After hill transform: 1.4471521209964242e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 197,220.29\n", + "Adstocked value: 197,220.62\n", + "Saturated value: 0.5300\n", + "Final response: 75740.0478\n", + "Raw spend: 197220.28776913122\n", + "After adstock: 197220.62110246456\n", + "After hill transform: 0.5299931997495885\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724340786\n", + "After adstock: 38566.67805767412\n", + "After hill transform: 0.8014150989448949\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 32,584.86\n", + "Adstocked value: 32,585.04\n", + "Saturated value: 0.9675\n", + "Final response: 27072.2102\n", + "Raw spend: 32584.85866847746\n", + "After adstock: 32585.035139065694\n", + "After hill transform: 0.9674730896590338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,875.85\n", + "Adstocked value: 1,877.07\n", + "Saturated value: 0.0000\n", + "Final response: 0.7817\n", + "Raw spend: 1875.8476249180794\n", + "After adstock: 1877.0698471403016\n", + "After hill transform: 1.4471521209964242e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 197,220.29\n", + "Adstocked value: 197,220.62\n", + "Saturated value: 0.5300\n", + "Final response: 75740.0478\n", + "Raw spend: 197220.28776913122\n", + "After adstock: 197220.62110246456\n", + "After hill transform: 0.5299931997495885\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435569\n", + "After adstock: 38566.67805768902\n", + "After hill transform: 0.8014150989450567\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 32,584.86\n", + "Adstocked value: 32,585.04\n", + "Saturated value: 0.9675\n", + "Final response: 27072.2102\n", + "Raw spend: 32584.85866849236\n", + "After adstock: 32585.035139080595\n", + "After hill transform: 0.9674730896590737\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,875.85\n", + "Adstocked value: 1,877.07\n", + "Saturated value: 0.0000\n", + "Final response: 0.7817\n", + "Raw spend: 1875.8476249180794\n", + "After adstock: 1877.0698471403016\n", + "After hill transform: 1.4471521209964242e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 197,220.29\n", + "Adstocked value: 197,220.62\n", + "Saturated value: 0.5300\n", + "Final response: 75740.0478\n", + "Raw spend: 197220.28776913122\n", + "After adstock: 197220.62110246456\n", + "After hill transform: 0.5299931997495885\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435569\n", + "After adstock: 38566.67805768902\n", + "After hill transform: 0.8014150989450567\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 32,584.86\n", + "Adstocked value: 32,585.04\n", + "Saturated value: 0.9675\n", + "Final response: 27072.2102\n", + "Raw spend: 32584.85866847746\n", + "After adstock: 32585.035139065694\n", + "After hill transform: 0.9674730896590338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,875.85\n", + "Adstocked value: 1,877.07\n", + "Saturated value: 0.0000\n", + "Final response: 0.7817\n", + "Raw spend: 1875.8476249329806\n", + "After adstock: 1877.0698471552028\n", + "After hill transform: 1.4471521210308504e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 197,220.29\n", + "Adstocked value: 197,220.62\n", + "Saturated value: 0.5300\n", + "Final response: 75740.0478\n", + "Raw spend: 197220.28776913122\n", + "After adstock: 197220.62110246456\n", + "After hill transform: 0.5299931997495885\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435569\n", + "After adstock: 38566.67805768902\n", + "After hill transform: 0.8014150989450567\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 32,584.86\n", + "Adstocked value: 32,585.04\n", + "Saturated value: 0.9675\n", + "Final response: 27072.2102\n", + "Raw spend: 32584.85866847746\n", + "After adstock: 32585.035139065694\n", + "After hill transform: 0.9674730896590338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,875.85\n", + "Adstocked value: 1,877.07\n", + "Saturated value: 0.0000\n", + "Final response: 0.7817\n", + "Raw spend: 1875.8476249180794\n", + "After adstock: 1877.0698471403016\n", + "After hill transform: 1.4471521209964242e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 197,220.29\n", + "Adstocked value: 197,220.62\n", + "Saturated value: 0.5300\n", + "Final response: 75740.0478\n", + "Raw spend: 197220.28776914612\n", + "After adstock: 197220.62110247946\n", + "After hill transform: 0.5299931997495995\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435569\n", + "After adstock: 38566.67805768902\n", + "After hill transform: 0.8014150989450567\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 32,584.86\n", + "Adstocked value: 32,585.04\n", + "Saturated value: 0.9675\n", + "Final response: 27072.2102\n", + "Raw spend: 32584.85866847746\n", + "After adstock: 32585.035139065694\n", + "After hill transform: 0.9674730896590338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,875.85\n", + "Adstocked value: 1,877.07\n", + "Saturated value: 0.0000\n", + "Final response: 0.7817\n", + "Raw spend: 1875.8476249180794\n", + "After adstock: 1877.0698471403016\n", + "After hill transform: 1.4471521209964242e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 197,220.29\n", + "Adstocked value: 197,220.62\n", + "Saturated value: 0.5300\n", + "Final response: 75740.0478\n", + "Raw spend: 197220.28776913122\n", + "After adstock: 197220.62110246456\n", + "After hill transform: 0.5299931997495885\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724340786\n", + "After adstock: 38566.67805767412\n", + "After hill transform: 0.8014150989448949\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 32,584.86\n", + "Adstocked value: 32,585.04\n", + "Saturated value: 0.9675\n", + "Final response: 27072.2102\n", + "Raw spend: 32584.85866847746\n", + "After adstock: 32585.035139065694\n", + "After hill transform: 0.9674730896590338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,875.85\n", + "Adstocked value: 1,877.07\n", + "Saturated value: 0.0000\n", + "Final response: 0.7817\n", + "Raw spend: 1875.8476249180794\n", + "After adstock: 1877.0698471403016\n", + "After hill transform: 1.4471521209964242e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 197,220.29\n", + "Adstocked value: 197,220.62\n", + "Saturated value: 0.5300\n", + "Final response: 75740.0478\n", + "Raw spend: 197220.28776913122\n", + "After adstock: 197220.62110246456\n", + "After hill transform: 0.5299931997495885\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435569\n", + "After adstock: 38566.67805768902\n", + "After hill transform: 0.8014150989450567\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 32,584.86\n", + "Adstocked value: 32,585.04\n", + "Saturated value: 0.9675\n", + "Final response: 27072.2102\n", + "Raw spend: 32584.85866849236\n", + "After adstock: 32585.035139080595\n", + "After hill transform: 0.9674730896590737\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,941.75\n", + "Adstocked value: 1,942.97\n", + "Saturated value: 0.0000\n", + "Final response: 0.8668\n", + "Raw spend: 1941.748814721149\n", + "After adstock: 1942.9710369433712\n", + "After hill transform: 1.604800551416134e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 207,662.88\n", + "Adstocked value: 207,663.22\n", + "Saturated value: 0.5375\n", + "Final response: 76816.1610\n", + "Raw spend: 207662.88410560958\n", + "After adstock: 207663.21743894293\n", + "After hill transform: 0.5375233335112486\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,535.68\n", + "Adstocked value: 41,535.86\n", + "Saturated value: 0.9831\n", + "Final response: 27510.7950\n", + "Raw spend: 41535.68058676777\n", + "After adstock: 41535.85705735601\n", + "After hill transform: 0.9831466901554592\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,941.75\n", + "Adstocked value: 1,942.97\n", + "Saturated value: 0.0000\n", + "Final response: 0.8668\n", + "Raw spend: 1941.748814721149\n", + "After adstock: 1942.9710369433712\n", + "After hill transform: 1.604800551416134e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 207,662.88\n", + "Adstocked value: 207,663.22\n", + "Saturated value: 0.5375\n", + "Final response: 76816.1610\n", + "Raw spend: 207662.88410560958\n", + "After adstock: 207663.21743894293\n", + "After hill transform: 0.5375233335112486\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,535.68\n", + "Adstocked value: 41,535.86\n", + "Saturated value: 0.9831\n", + "Final response: 27510.7950\n", + "Raw spend: 41535.68058676777\n", + "After adstock: 41535.85705735601\n", + "After hill transform: 0.9831466901554592\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,941.75\n", + "Adstocked value: 1,942.97\n", + "Saturated value: 0.0000\n", + "Final response: 0.8668\n", + "Raw spend: 1941.7488147360502\n", + "After adstock: 1942.9710369582724\n", + "After hill transform: 1.6048005514530155e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 207,662.88\n", + "Adstocked value: 207,663.22\n", + "Saturated value: 0.5375\n", + "Final response: 76816.1610\n", + "Raw spend: 207662.88410560958\n", + "After adstock: 207663.21743894293\n", + "After hill transform: 0.5375233335112486\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,535.68\n", + "Adstocked value: 41,535.86\n", + "Saturated value: 0.9831\n", + "Final response: 27510.7950\n", + "Raw spend: 41535.68058676777\n", + "After adstock: 41535.85705735601\n", + "After hill transform: 0.9831466901554592\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,941.75\n", + "Adstocked value: 1,942.97\n", + "Saturated value: 0.0000\n", + "Final response: 0.8668\n", + "Raw spend: 1941.748814721149\n", + "After adstock: 1942.9710369433712\n", + "After hill transform: 1.604800551416134e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 207,662.88\n", + "Adstocked value: 207,663.22\n", + "Saturated value: 0.5375\n", + "Final response: 76816.1610\n", + "Raw spend: 207662.8841056245\n", + "After adstock: 207663.21743895783\n", + "After hill transform: 0.5375233335112591\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,535.68\n", + "Adstocked value: 41,535.86\n", + "Saturated value: 0.9831\n", + "Final response: 27510.7950\n", + "Raw spend: 41535.68058676777\n", + "After adstock: 41535.85705735601\n", + "After hill transform: 0.9831466901554592\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,941.75\n", + "Adstocked value: 1,942.97\n", + "Saturated value: 0.0000\n", + "Final response: 0.8668\n", + "Raw spend: 1941.748814721149\n", + "After adstock: 1942.9710369433712\n", + "After hill transform: 1.604800551416134e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 207,662.88\n", + "Adstocked value: 207,663.22\n", + "Saturated value: 0.5375\n", + "Final response: 76816.1610\n", + "Raw spend: 207662.88410560958\n", + "After adstock: 207663.21743894293\n", + "After hill transform: 0.5375233335112486\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,535.68\n", + "Adstocked value: 41,535.86\n", + "Saturated value: 0.9831\n", + "Final response: 27510.7950\n", + "Raw spend: 41535.68058676777\n", + "After adstock: 41535.85705735601\n", + "After hill transform: 0.9831466901554592\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,941.75\n", + "Adstocked value: 1,942.97\n", + "Saturated value: 0.0000\n", + "Final response: 0.8668\n", + "Raw spend: 1941.748814721149\n", + "After adstock: 1942.9710369433712\n", + "After hill transform: 1.604800551416134e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 207,662.88\n", + "Adstocked value: 207,663.22\n", + "Saturated value: 0.5375\n", + "Final response: 76816.1610\n", + "Raw spend: 207662.88410560958\n", + "After adstock: 207663.21743894293\n", + "After hill transform: 0.5375233335112486\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,535.68\n", + "Adstocked value: 41,535.86\n", + "Saturated value: 0.9831\n", + "Final response: 27510.7950\n", + "Raw spend: 41535.68058678267\n", + "After adstock: 41535.85705737091\n", + "After hill transform: 0.9831466901554757\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,941.75\n", + "Adstocked value: 1,942.97\n", + "Saturated value: 0.0000\n", + "Final response: 0.8668\n", + "Raw spend: 1941.748814721149\n", + "After adstock: 1942.9710369433712\n", + "After hill transform: 1.604800551416134e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 207,662.88\n", + "Adstocked value: 207,663.22\n", + "Saturated value: 0.5375\n", + "Final response: 76816.1610\n", + "Raw spend: 207662.88410560958\n", + "After adstock: 207663.21743894293\n", + "After hill transform: 0.5375233335112486\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,535.68\n", + "Adstocked value: 41,535.86\n", + "Saturated value: 0.9831\n", + "Final response: 27510.7950\n", + "Raw spend: 41535.68058676777\n", + "After adstock: 41535.85705735601\n", + "After hill transform: 0.9831466901554592\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,941.75\n", + "Adstocked value: 1,942.97\n", + "Saturated value: 0.0000\n", + "Final response: 0.8668\n", + "Raw spend: 1941.7488147360502\n", + "After adstock: 1942.9710369582724\n", + "After hill transform: 1.6048005514530155e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 207,662.88\n", + "Adstocked value: 207,663.22\n", + "Saturated value: 0.5375\n", + "Final response: 76816.1610\n", + "Raw spend: 207662.88410560958\n", + "After adstock: 207663.21743894293\n", + "After hill transform: 0.5375233335112486\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,535.68\n", + "Adstocked value: 41,535.86\n", + "Saturated value: 0.9831\n", + "Final response: 27510.7950\n", + "Raw spend: 41535.68058676777\n", + "After adstock: 41535.85705735601\n", + "After hill transform: 0.9831466901554592\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,941.75\n", + "Adstocked value: 1,942.97\n", + "Saturated value: 0.0000\n", + "Final response: 0.8668\n", + "Raw spend: 1941.748814721149\n", + "After adstock: 1942.9710369433712\n", + "After hill transform: 1.604800551416134e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 207,662.88\n", + "Adstocked value: 207,663.22\n", + "Saturated value: 0.5375\n", + "Final response: 76816.1610\n", + "Raw spend: 207662.8841056245\n", + "After adstock: 207663.21743895783\n", + "After hill transform: 0.5375233335112591\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,535.68\n", + "Adstocked value: 41,535.86\n", + "Saturated value: 0.9831\n", + "Final response: 27510.7950\n", + "Raw spend: 41535.68058676777\n", + "After adstock: 41535.85705735601\n", + "After hill transform: 0.9831466901554592\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,941.75\n", + "Adstocked value: 1,942.97\n", + "Saturated value: 0.0000\n", + "Final response: 0.8668\n", + "Raw spend: 1941.748814721149\n", + "After adstock: 1942.9710369433712\n", + "After hill transform: 1.604800551416134e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 207,662.88\n", + "Adstocked value: 207,663.22\n", + "Saturated value: 0.5375\n", + "Final response: 76816.1610\n", + "Raw spend: 207662.88410560958\n", + "After adstock: 207663.21743894293\n", + "After hill transform: 0.5375233335112486\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,535.68\n", + "Adstocked value: 41,535.86\n", + "Saturated value: 0.9831\n", + "Final response: 27510.7950\n", + "Raw spend: 41535.68058676777\n", + "After adstock: 41535.85705735601\n", + "After hill transform: 0.9831466901554592\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,941.75\n", + "Adstocked value: 1,942.97\n", + "Saturated value: 0.0000\n", + "Final response: 0.8668\n", + "Raw spend: 1941.748814721149\n", + "After adstock: 1942.9710369433712\n", + "After hill transform: 1.604800551416134e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 207,662.88\n", + "Adstocked value: 207,663.22\n", + "Saturated value: 0.5375\n", + "Final response: 76816.1610\n", + "Raw spend: 207662.88410560958\n", + "After adstock: 207663.21743894293\n", + "After hill transform: 0.5375233335112486\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,535.68\n", + "Adstocked value: 41,535.86\n", + "Saturated value: 0.9831\n", + "Final response: 27510.7950\n", + "Raw spend: 41535.68058678267\n", + "After adstock: 41535.85705737091\n", + "After hill transform: 0.9831466901554757\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,944.51\n", + "Adstocked value: 1,945.74\n", + "Saturated value: 0.0000\n", + "Final response: 0.8705\n", + "Raw spend: 1944.5128004864762\n", + "After adstock: 1945.7350227086984\n", + "After hill transform: 1.6116512893553782e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,113.20\n", + "Adstocked value: 208,113.54\n", + "Saturated value: 0.5378\n", + "Final response: 76861.2908\n", + "Raw spend: 208113.20352960605\n", + "After adstock: 208113.5368629394\n", + "After hill transform: 0.5378391305014227\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,921.59\n", + "Adstocked value: 41,921.77\n", + "Saturated value: 0.9836\n", + "Final response: 27522.5490\n", + "Raw spend: 41921.59304065106\n", + "After adstock: 41921.7695112393\n", + "After hill transform: 0.9835667421076624\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,944.51\n", + "Adstocked value: 1,945.74\n", + "Saturated value: 0.0000\n", + "Final response: 0.8705\n", + "Raw spend: 1944.5128004864762\n", + "After adstock: 1945.7350227086984\n", + "After hill transform: 1.6116512893553782e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,113.20\n", + "Adstocked value: 208,113.54\n", + "Saturated value: 0.5378\n", + "Final response: 76861.2908\n", + "Raw spend: 208113.20352960605\n", + "After adstock: 208113.5368629394\n", + "After hill transform: 0.5378391305014227\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,921.59\n", + "Adstocked value: 41,921.77\n", + "Saturated value: 0.9836\n", + "Final response: 27522.5490\n", + "Raw spend: 41921.59304065106\n", + "After adstock: 41921.7695112393\n", + "After hill transform: 0.9835667421076624\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,944.51\n", + "Adstocked value: 1,945.74\n", + "Saturated value: 0.0000\n", + "Final response: 0.8705\n", + "Raw spend: 1944.5128005013773\n", + "After adstock: 1945.7350227235995\n", + "After hill transform: 1.611651289392364e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,113.20\n", + "Adstocked value: 208,113.54\n", + "Saturated value: 0.5378\n", + "Final response: 76861.2908\n", + "Raw spend: 208113.20352960605\n", + "After adstock: 208113.5368629394\n", + "After hill transform: 0.5378391305014227\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,921.59\n", + "Adstocked value: 41,921.77\n", + "Saturated value: 0.9836\n", + "Final response: 27522.5490\n", + "Raw spend: 41921.59304065106\n", + "After adstock: 41921.7695112393\n", + "After hill transform: 0.9835667421076624\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,944.51\n", + "Adstocked value: 1,945.74\n", + "Saturated value: 0.0000\n", + "Final response: 0.8705\n", + "Raw spend: 1944.5128004864762\n", + "After adstock: 1945.7350227086984\n", + "After hill transform: 1.6116512893553782e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,113.20\n", + "Adstocked value: 208,113.54\n", + "Saturated value: 0.5378\n", + "Final response: 76861.2908\n", + "Raw spend: 208113.20352962095\n", + "After adstock: 208113.5368629543\n", + "After hill transform: 0.5378391305014333\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,921.59\n", + "Adstocked value: 41,921.77\n", + "Saturated value: 0.9836\n", + "Final response: 27522.5490\n", + "Raw spend: 41921.59304065106\n", + "After adstock: 41921.7695112393\n", + "After hill transform: 0.9835667421076624\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,944.51\n", + "Adstocked value: 1,945.74\n", + "Saturated value: 0.0000\n", + "Final response: 0.8705\n", + "Raw spend: 1944.5128004864762\n", + "After adstock: 1945.7350227086984\n", + "After hill transform: 1.6116512893553782e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,113.20\n", + "Adstocked value: 208,113.54\n", + "Saturated value: 0.5378\n", + "Final response: 76861.2908\n", + "Raw spend: 208113.20352960605\n", + "After adstock: 208113.5368629394\n", + "After hill transform: 0.5378391305014227\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,921.59\n", + "Adstocked value: 41,921.77\n", + "Saturated value: 0.9836\n", + "Final response: 27522.5490\n", + "Raw spend: 41921.59304065106\n", + "After adstock: 41921.7695112393\n", + "After hill transform: 0.9835667421076624\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,944.51\n", + "Adstocked value: 1,945.74\n", + "Saturated value: 0.0000\n", + "Final response: 0.8705\n", + "Raw spend: 1944.5128004864762\n", + "After adstock: 1945.7350227086984\n", + "After hill transform: 1.6116512893553782e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,113.20\n", + "Adstocked value: 208,113.54\n", + "Saturated value: 0.5378\n", + "Final response: 76861.2908\n", + "Raw spend: 208113.20352960605\n", + "After adstock: 208113.5368629394\n", + "After hill transform: 0.5378391305014227\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,921.59\n", + "Adstocked value: 41,921.77\n", + "Saturated value: 0.9836\n", + "Final response: 27522.5490\n", + "Raw spend: 41921.59304066596\n", + "After adstock: 41921.7695112542\n", + "After hill transform: 0.9835667421076784\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,944.51\n", + "Adstocked value: 1,945.74\n", + "Saturated value: 0.0000\n", + "Final response: 0.8705\n", + "Raw spend: 1944.5128004864762\n", + "After adstock: 1945.7350227086984\n", + "After hill transform: 1.6116512893553782e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,113.20\n", + "Adstocked value: 208,113.54\n", + "Saturated value: 0.5378\n", + "Final response: 76861.2908\n", + "Raw spend: 208113.20352960605\n", + "After adstock: 208113.5368629394\n", + "After hill transform: 0.5378391305014227\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,921.59\n", + "Adstocked value: 41,921.77\n", + "Saturated value: 0.9836\n", + "Final response: 27522.5490\n", + "Raw spend: 41921.59304065106\n", + "After adstock: 41921.7695112393\n", + "After hill transform: 0.9835667421076624\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,944.51\n", + "Adstocked value: 1,945.74\n", + "Saturated value: 0.0000\n", + "Final response: 0.8705\n", + "Raw spend: 1944.5128005013773\n", + "After adstock: 1945.7350227235995\n", + "After hill transform: 1.611651289392364e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,113.20\n", + "Adstocked value: 208,113.54\n", + "Saturated value: 0.5378\n", + "Final response: 76861.2908\n", + "Raw spend: 208113.20352960605\n", + "After adstock: 208113.5368629394\n", + "After hill transform: 0.5378391305014227\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,921.59\n", + "Adstocked value: 41,921.77\n", + "Saturated value: 0.9836\n", + "Final response: 27522.5490\n", + "Raw spend: 41921.59304065106\n", + "After adstock: 41921.7695112393\n", + "After hill transform: 0.9835667421076624\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,944.51\n", + "Adstocked value: 1,945.74\n", + "Saturated value: 0.0000\n", + "Final response: 0.8705\n", + "Raw spend: 1944.5128004864762\n", + "After adstock: 1945.7350227086984\n", + "After hill transform: 1.6116512893553782e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,113.20\n", + "Adstocked value: 208,113.54\n", + "Saturated value: 0.5378\n", + "Final response: 76861.2908\n", + "Raw spend: 208113.20352962095\n", + "After adstock: 208113.5368629543\n", + "After hill transform: 0.5378391305014333\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,921.59\n", + "Adstocked value: 41,921.77\n", + "Saturated value: 0.9836\n", + "Final response: 27522.5490\n", + "Raw spend: 41921.59304065106\n", + "After adstock: 41921.7695112393\n", + "After hill transform: 0.9835667421076624\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,944.51\n", + "Adstocked value: 1,945.74\n", + "Saturated value: 0.0000\n", + "Final response: 0.8705\n", + "Raw spend: 1944.5128004864762\n", + "After adstock: 1945.7350227086984\n", + "After hill transform: 1.6116512893553782e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,113.20\n", + "Adstocked value: 208,113.54\n", + "Saturated value: 0.5378\n", + "Final response: 76861.2908\n", + "Raw spend: 208113.20352960605\n", + "After adstock: 208113.5368629394\n", + "After hill transform: 0.5378391305014227\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,921.59\n", + "Adstocked value: 41,921.77\n", + "Saturated value: 0.9836\n", + "Final response: 27522.5490\n", + "Raw spend: 41921.59304065106\n", + "After adstock: 41921.7695112393\n", + "After hill transform: 0.9835667421076624\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,944.51\n", + "Adstocked value: 1,945.74\n", + "Saturated value: 0.0000\n", + "Final response: 0.8705\n", + "Raw spend: 1944.5128004864762\n", + "After adstock: 1945.7350227086984\n", + "After hill transform: 1.6116512893553782e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,113.20\n", + "Adstocked value: 208,113.54\n", + "Saturated value: 0.5378\n", + "Final response: 76861.2908\n", + "Raw spend: 208113.20352960605\n", + "After adstock: 208113.5368629394\n", + "After hill transform: 0.5378391305014227\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,921.59\n", + "Adstocked value: 41,921.77\n", + "Saturated value: 0.9836\n", + "Final response: 27522.5490\n", + "Raw spend: 41921.59304066596\n", + "After adstock: 41921.7695112542\n", + "After hill transform: 0.9835667421076784\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,944.44\n", + "Adstocked value: 1,945.66\n", + "Saturated value: 0.0000\n", + "Final response: 0.8704\n", + "Raw spend: 1944.4424381986903\n", + "After adstock: 1945.6646604209125\n", + "After hill transform: 1.6114766501061787e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,114.22\n", + "Adstocked value: 208,114.56\n", + "Saturated value: 0.5378\n", + "Final response: 76861.3928\n", + "Raw spend: 208114.22247338414\n", + "After adstock: 208114.5558067175\n", + "After hill transform: 0.537839844250086\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724352704\n", + "After adstock: 38566.67805768604\n", + "After hill transform: 0.8014150989450243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,922.39\n", + "Adstocked value: 41,922.56\n", + "Saturated value: 0.9836\n", + "Final response: 27522.5728\n", + "Raw spend: 41922.3880764844\n", + "After adstock: 41922.56454707264\n", + "After hill transform: 0.9835675928129778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,944.44\n", + "Adstocked value: 1,945.66\n", + "Saturated value: 0.0000\n", + "Final response: 0.8704\n", + "Raw spend: 1944.4424381986903\n", + "After adstock: 1945.6646604209125\n", + "After hill transform: 1.6114766501061787e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,114.22\n", + "Adstocked value: 208,114.56\n", + "Saturated value: 0.5378\n", + "Final response: 76861.3928\n", + "Raw spend: 208114.22247338414\n", + "After adstock: 208114.5558067175\n", + "After hill transform: 0.537839844250086\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724352704\n", + "After adstock: 38566.67805768604\n", + "After hill transform: 0.8014150989450243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,922.39\n", + "Adstocked value: 41,922.56\n", + "Saturated value: 0.9836\n", + "Final response: 27522.5728\n", + "Raw spend: 41922.3880764844\n", + "After adstock: 41922.56454707264\n", + "After hill transform: 0.9835675928129778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,944.44\n", + "Adstocked value: 1,945.66\n", + "Saturated value: 0.0000\n", + "Final response: 0.8704\n", + "Raw spend: 1944.4424382135915\n", + "After adstock: 1945.6646604358136\n", + "After hill transform: 1.611476650143162e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,114.22\n", + "Adstocked value: 208,114.56\n", + "Saturated value: 0.5378\n", + "Final response: 76861.3928\n", + "Raw spend: 208114.22247338414\n", + "After adstock: 208114.5558067175\n", + "After hill transform: 0.537839844250086\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724352704\n", + "After adstock: 38566.67805768604\n", + "After hill transform: 0.8014150989450243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,922.39\n", + "Adstocked value: 41,922.56\n", + "Saturated value: 0.9836\n", + "Final response: 27522.5728\n", + "Raw spend: 41922.3880764844\n", + "After adstock: 41922.56454707264\n", + "After hill transform: 0.9835675928129778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,944.44\n", + "Adstocked value: 1,945.66\n", + "Saturated value: 0.0000\n", + "Final response: 0.8704\n", + "Raw spend: 1944.4424381986903\n", + "After adstock: 1945.6646604209125\n", + "After hill transform: 1.6114766501061787e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,114.22\n", + "Adstocked value: 208,114.56\n", + "Saturated value: 0.5378\n", + "Final response: 76861.3928\n", + "Raw spend: 208114.22247339904\n", + "After adstock: 208114.5558067324\n", + "After hill transform: 0.5378398442500963\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724352704\n", + "After adstock: 38566.67805768604\n", + "After hill transform: 0.8014150989450243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,922.39\n", + "Adstocked value: 41,922.56\n", + "Saturated value: 0.9836\n", + "Final response: 27522.5728\n", + "Raw spend: 41922.3880764844\n", + "After adstock: 41922.56454707264\n", + "After hill transform: 0.9835675928129778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,944.44\n", + "Adstocked value: 1,945.66\n", + "Saturated value: 0.0000\n", + "Final response: 0.8704\n", + "Raw spend: 1944.4424381986903\n", + "After adstock: 1945.6646604209125\n", + "After hill transform: 1.6114766501061787e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,114.22\n", + "Adstocked value: 208,114.56\n", + "Saturated value: 0.5378\n", + "Final response: 76861.3928\n", + "Raw spend: 208114.22247338414\n", + "After adstock: 208114.5558067175\n", + "After hill transform: 0.537839844250086\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.3447243378\n", + "After adstock: 38566.67805767114\n", + "After hill transform: 0.8014150989448624\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,922.39\n", + "Adstocked value: 41,922.56\n", + "Saturated value: 0.9836\n", + "Final response: 27522.5728\n", + "Raw spend: 41922.3880764844\n", + "After adstock: 41922.56454707264\n", + "After hill transform: 0.9835675928129778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,944.44\n", + "Adstocked value: 1,945.66\n", + "Saturated value: 0.0000\n", + "Final response: 0.8704\n", + "Raw spend: 1944.4424381986903\n", + "After adstock: 1945.6646604209125\n", + "After hill transform: 1.6114766501061787e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,114.22\n", + "Adstocked value: 208,114.56\n", + "Saturated value: 0.5378\n", + "Final response: 76861.3928\n", + "Raw spend: 208114.22247338414\n", + "After adstock: 208114.5558067175\n", + "After hill transform: 0.537839844250086\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724352704\n", + "After adstock: 38566.67805768604\n", + "After hill transform: 0.8014150989450243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,922.39\n", + "Adstocked value: 41,922.56\n", + "Saturated value: 0.9836\n", + "Final response: 27522.5728\n", + "Raw spend: 41922.3880764993\n", + "After adstock: 41922.56454708754\n", + "After hill transform: 0.9835675928129938\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,944.44\n", + "Adstocked value: 1,945.66\n", + "Saturated value: 0.0000\n", + "Final response: 0.8704\n", + "Raw spend: 1944.4424381986903\n", + "After adstock: 1945.6646604209125\n", + "After hill transform: 1.6114766501061787e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,114.22\n", + "Adstocked value: 208,114.56\n", + "Saturated value: 0.5378\n", + "Final response: 76861.3928\n", + "Raw spend: 208114.22247338414\n", + "After adstock: 208114.5558067175\n", + "After hill transform: 0.537839844250086\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724352704\n", + "After adstock: 38566.67805768604\n", + "After hill transform: 0.8014150989450243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,922.39\n", + "Adstocked value: 41,922.56\n", + "Saturated value: 0.9836\n", + "Final response: 27522.5728\n", + "Raw spend: 41922.3880764844\n", + "After adstock: 41922.56454707264\n", + "After hill transform: 0.9835675928129778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,944.44\n", + "Adstocked value: 1,945.66\n", + "Saturated value: 0.0000\n", + "Final response: 0.8704\n", + "Raw spend: 1944.4424382135915\n", + "After adstock: 1945.6646604358136\n", + "After hill transform: 1.611476650143162e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,114.22\n", + "Adstocked value: 208,114.56\n", + "Saturated value: 0.5378\n", + "Final response: 76861.3928\n", + "Raw spend: 208114.22247338414\n", + "After adstock: 208114.5558067175\n", + "After hill transform: 0.537839844250086\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724352704\n", + "After adstock: 38566.67805768604\n", + "After hill transform: 0.8014150989450243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,922.39\n", + "Adstocked value: 41,922.56\n", + "Saturated value: 0.9836\n", + "Final response: 27522.5728\n", + "Raw spend: 41922.3880764844\n", + "After adstock: 41922.56454707264\n", + "After hill transform: 0.9835675928129778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,944.44\n", + "Adstocked value: 1,945.66\n", + "Saturated value: 0.0000\n", + "Final response: 0.8704\n", + "Raw spend: 1944.4424381986903\n", + "After adstock: 1945.6646604209125\n", + "After hill transform: 1.6114766501061787e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,114.22\n", + "Adstocked value: 208,114.56\n", + "Saturated value: 0.5378\n", + "Final response: 76861.3928\n", + "Raw spend: 208114.22247339904\n", + "After adstock: 208114.5558067324\n", + "After hill transform: 0.5378398442500963\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724352704\n", + "After adstock: 38566.67805768604\n", + "After hill transform: 0.8014150989450243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,922.39\n", + "Adstocked value: 41,922.56\n", + "Saturated value: 0.9836\n", + "Final response: 27522.5728\n", + "Raw spend: 41922.3880764844\n", + "After adstock: 41922.56454707264\n", + "After hill transform: 0.9835675928129778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,944.44\n", + "Adstocked value: 1,945.66\n", + "Saturated value: 0.0000\n", + "Final response: 0.8704\n", + "Raw spend: 1944.4424381986903\n", + "After adstock: 1945.6646604209125\n", + "After hill transform: 1.6114766501061787e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,114.22\n", + "Adstocked value: 208,114.56\n", + "Saturated value: 0.5378\n", + "Final response: 76861.3928\n", + "Raw spend: 208114.22247338414\n", + "After adstock: 208114.5558067175\n", + "After hill transform: 0.537839844250086\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.3447243378\n", + "After adstock: 38566.67805767114\n", + "After hill transform: 0.8014150989448624\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,922.39\n", + "Adstocked value: 41,922.56\n", + "Saturated value: 0.9836\n", + "Final response: 27522.5728\n", + "Raw spend: 41922.3880764844\n", + "After adstock: 41922.56454707264\n", + "After hill transform: 0.9835675928129778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,944.44\n", + "Adstocked value: 1,945.66\n", + "Saturated value: 0.0000\n", + "Final response: 0.8704\n", + "Raw spend: 1944.4424381986903\n", + "After adstock: 1945.6646604209125\n", + "After hill transform: 1.6114766501061787e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,114.22\n", + "Adstocked value: 208,114.56\n", + "Saturated value: 0.5378\n", + "Final response: 76861.3928\n", + "Raw spend: 208114.22247338414\n", + "After adstock: 208114.5558067175\n", + "After hill transform: 0.537839844250086\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724352704\n", + "After adstock: 38566.67805768604\n", + "After hill transform: 0.8014150989450243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,922.39\n", + "Adstocked value: 41,922.56\n", + "Saturated value: 0.9836\n", + "Final response: 27522.5728\n", + "Raw spend: 41922.3880764993\n", + "After adstock: 41922.56454708754\n", + "After hill transform: 0.9835675928129938\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,944.06\n", + "Adstocked value: 1,945.28\n", + "Saturated value: 0.0000\n", + "Final response: 0.8699\n", + "Raw spend: 1944.0582904524106\n", + "After adstock: 1945.2805126746327\n", + "After hill transform: 1.6105234174523599e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,114.68\n", + "Adstocked value: 208,115.01\n", + "Saturated value: 0.5378\n", + "Final response: 76861.4384\n", + "Raw spend: 208114.6779631656\n", + "After adstock: 208115.01129649894\n", + "After hill transform: 0.5378401633099074\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,922.40\n", + "Adstocked value: 41,922.58\n", + "Saturated value: 0.9836\n", + "Final response: 27522.5733\n", + "Raw spend: 41922.40335382987\n", + "After adstock: 41922.579824418106\n", + "After hill transform: 0.9835676091594816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,944.06\n", + "Adstocked value: 1,945.28\n", + "Saturated value: 0.0000\n", + "Final response: 0.8699\n", + "Raw spend: 1944.0582904524106\n", + "After adstock: 1945.2805126746327\n", + "After hill transform: 1.6105234174523599e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,114.68\n", + "Adstocked value: 208,115.01\n", + "Saturated value: 0.5378\n", + "Final response: 76861.4384\n", + "Raw spend: 208114.6779631656\n", + "After adstock: 208115.01129649894\n", + "After hill transform: 0.5378401633099074\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,922.40\n", + "Adstocked value: 41,922.58\n", + "Saturated value: 0.9836\n", + "Final response: 27522.5733\n", + "Raw spend: 41922.40335382987\n", + "After adstock: 41922.579824418106\n", + "After hill transform: 0.9835676091594816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,944.06\n", + "Adstocked value: 1,945.28\n", + "Saturated value: 0.0000\n", + "Final response: 0.8699\n", + "Raw spend: 1944.0582904673117\n", + "After adstock: 1945.280512689534\n", + "After hill transform: 1.6105234174893288e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,114.68\n", + "Adstocked value: 208,115.01\n", + "Saturated value: 0.5378\n", + "Final response: 76861.4384\n", + "Raw spend: 208114.6779631656\n", + "After adstock: 208115.01129649894\n", + "After hill transform: 0.5378401633099074\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,922.40\n", + "Adstocked value: 41,922.58\n", + "Saturated value: 0.9836\n", + "Final response: 27522.5733\n", + "Raw spend: 41922.40335382987\n", + "After adstock: 41922.579824418106\n", + "After hill transform: 0.9835676091594816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,944.06\n", + "Adstocked value: 1,945.28\n", + "Saturated value: 0.0000\n", + "Final response: 0.8699\n", + "Raw spend: 1944.0582904524106\n", + "After adstock: 1945.2805126746327\n", + "After hill transform: 1.6105234174523599e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,114.68\n", + "Adstocked value: 208,115.01\n", + "Saturated value: 0.5378\n", + "Final response: 76861.4384\n", + "Raw spend: 208114.6779631805\n", + "After adstock: 208115.01129651384\n", + "After hill transform: 0.5378401633099177\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,922.40\n", + "Adstocked value: 41,922.58\n", + "Saturated value: 0.9836\n", + "Final response: 27522.5733\n", + "Raw spend: 41922.40335382987\n", + "After adstock: 41922.579824418106\n", + "After hill transform: 0.9835676091594816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,944.06\n", + "Adstocked value: 1,945.28\n", + "Saturated value: 0.0000\n", + "Final response: 0.8699\n", + "Raw spend: 1944.0582904524106\n", + "After adstock: 1945.2805126746327\n", + "After hill transform: 1.6105234174523599e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,114.68\n", + "Adstocked value: 208,115.01\n", + "Saturated value: 0.5378\n", + "Final response: 76861.4384\n", + "Raw spend: 208114.6779631656\n", + "After adstock: 208115.01129649894\n", + "After hill transform: 0.5378401633099074\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,922.40\n", + "Adstocked value: 41,922.58\n", + "Saturated value: 0.9836\n", + "Final response: 27522.5733\n", + "Raw spend: 41922.40335382987\n", + "After adstock: 41922.579824418106\n", + "After hill transform: 0.9835676091594816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,944.06\n", + "Adstocked value: 1,945.28\n", + "Saturated value: 0.0000\n", + "Final response: 0.8699\n", + "Raw spend: 1944.0582904524106\n", + "After adstock: 1945.2805126746327\n", + "After hill transform: 1.6105234174523599e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,114.68\n", + "Adstocked value: 208,115.01\n", + "Saturated value: 0.5378\n", + "Final response: 76861.4384\n", + "Raw spend: 208114.6779631656\n", + "After adstock: 208115.01129649894\n", + "After hill transform: 0.5378401633099074\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,922.40\n", + "Adstocked value: 41,922.58\n", + "Saturated value: 0.9836\n", + "Final response: 27522.5733\n", + "Raw spend: 41922.40335384477\n", + "After adstock: 41922.57982443301\n", + "After hill transform: 0.9835676091594975\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,944.06\n", + "Adstocked value: 1,945.28\n", + "Saturated value: 0.0000\n", + "Final response: 0.8699\n", + "Raw spend: 1944.0582904524106\n", + "After adstock: 1945.2805126746327\n", + "After hill transform: 1.6105234174523599e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,114.68\n", + "Adstocked value: 208,115.01\n", + "Saturated value: 0.5378\n", + "Final response: 76861.4384\n", + "Raw spend: 208114.6779631656\n", + "After adstock: 208115.01129649894\n", + "After hill transform: 0.5378401633099074\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,922.40\n", + "Adstocked value: 41,922.58\n", + "Saturated value: 0.9836\n", + "Final response: 27522.5733\n", + "Raw spend: 41922.40335382987\n", + "After adstock: 41922.579824418106\n", + "After hill transform: 0.9835676091594816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,944.06\n", + "Adstocked value: 1,945.28\n", + "Saturated value: 0.0000\n", + "Final response: 0.8699\n", + "Raw spend: 1944.0582904673117\n", + "After adstock: 1945.280512689534\n", + "After hill transform: 1.6105234174893288e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,114.68\n", + "Adstocked value: 208,115.01\n", + "Saturated value: 0.5378\n", + "Final response: 76861.4384\n", + "Raw spend: 208114.6779631656\n", + "After adstock: 208115.01129649894\n", + "After hill transform: 0.5378401633099074\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,922.40\n", + "Adstocked value: 41,922.58\n", + "Saturated value: 0.9836\n", + "Final response: 27522.5733\n", + "Raw spend: 41922.40335382987\n", + "After adstock: 41922.579824418106\n", + "After hill transform: 0.9835676091594816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,944.06\n", + "Adstocked value: 1,945.28\n", + "Saturated value: 0.0000\n", + "Final response: 0.8699\n", + "Raw spend: 1944.0582904524106\n", + "After adstock: 1945.2805126746327\n", + "After hill transform: 1.6105234174523599e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,114.68\n", + "Adstocked value: 208,115.01\n", + "Saturated value: 0.5378\n", + "Final response: 76861.4384\n", + "Raw spend: 208114.6779631805\n", + "After adstock: 208115.01129651384\n", + "After hill transform: 0.5378401633099177\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,922.40\n", + "Adstocked value: 41,922.58\n", + "Saturated value: 0.9836\n", + "Final response: 27522.5733\n", + "Raw spend: 41922.40335382987\n", + "After adstock: 41922.579824418106\n", + "After hill transform: 0.9835676091594816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,944.06\n", + "Adstocked value: 1,945.28\n", + "Saturated value: 0.0000\n", + "Final response: 0.8699\n", + "Raw spend: 1944.0582904524106\n", + "After adstock: 1945.2805126746327\n", + "After hill transform: 1.6105234174523599e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,114.68\n", + "Adstocked value: 208,115.01\n", + "Saturated value: 0.5378\n", + "Final response: 76861.4384\n", + "Raw spend: 208114.6779631656\n", + "After adstock: 208115.01129649894\n", + "After hill transform: 0.5378401633099074\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,922.40\n", + "Adstocked value: 41,922.58\n", + "Saturated value: 0.9836\n", + "Final response: 27522.5733\n", + "Raw spend: 41922.40335382987\n", + "After adstock: 41922.579824418106\n", + "After hill transform: 0.9835676091594816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,944.06\n", + "Adstocked value: 1,945.28\n", + "Saturated value: 0.0000\n", + "Final response: 0.8699\n", + "Raw spend: 1944.0582904524106\n", + "After adstock: 1945.2805126746327\n", + "After hill transform: 1.6105234174523599e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,114.68\n", + "Adstocked value: 208,115.01\n", + "Saturated value: 0.5378\n", + "Final response: 76861.4384\n", + "Raw spend: 208114.6779631656\n", + "After adstock: 208115.01129649894\n", + "After hill transform: 0.5378401633099074\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,922.40\n", + "Adstocked value: 41,922.58\n", + "Saturated value: 0.9836\n", + "Final response: 27522.5733\n", + "Raw spend: 41922.40335384477\n", + "After adstock: 41922.57982443301\n", + "After hill transform: 0.9835676091594975\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,942.14\n", + "Adstocked value: 1,943.36\n", + "Saturated value: 0.0000\n", + "Final response: 0.8673\n", + "Raw spend: 1942.1427671800989\n", + "After adstock: 1943.364989402321\n", + "After hill transform: 1.6057758029887012e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,116.94\n", + "Adstocked value: 208,117.27\n", + "Saturated value: 0.5378\n", + "Final response: 76861.6648\n", + "Raw spend: 208116.93975701925\n", + "After adstock: 208117.2730903526\n", + "After hill transform: 0.5378417476322173\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435748\n", + "After adstock: 38566.67805769081\n", + "After hill transform: 0.8014150989450761\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,922.47\n", + "Adstocked value: 41,922.65\n", + "Saturated value: 0.9836\n", + "Final response: 27522.5753\n", + "Raw spend: 41922.471504260655\n", + "After adstock: 41922.64797484889\n", + "After hill transform: 0.9835676820790338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,942.14\n", + "Adstocked value: 1,943.36\n", + "Saturated value: 0.0000\n", + "Final response: 0.8673\n", + "Raw spend: 1942.1427671800989\n", + "After adstock: 1943.364989402321\n", + "After hill transform: 1.6057758029887012e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,116.94\n", + "Adstocked value: 208,117.27\n", + "Saturated value: 0.5378\n", + "Final response: 76861.6648\n", + "Raw spend: 208116.93975701925\n", + "After adstock: 208117.2730903526\n", + "After hill transform: 0.5378417476322173\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435748\n", + "After adstock: 38566.67805769081\n", + "After hill transform: 0.8014150989450761\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,922.47\n", + "Adstocked value: 41,922.65\n", + "Saturated value: 0.9836\n", + "Final response: 27522.5753\n", + "Raw spend: 41922.471504260655\n", + "After adstock: 41922.64797484889\n", + "After hill transform: 0.9835676820790338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,942.14\n", + "Adstocked value: 1,943.36\n", + "Saturated value: 0.0000\n", + "Final response: 0.8673\n", + "Raw spend: 1942.142767195\n", + "After adstock: 1943.3649894172222\n", + "After hill transform: 1.6057758030255973e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,116.94\n", + "Adstocked value: 208,117.27\n", + "Saturated value: 0.5378\n", + "Final response: 76861.6648\n", + "Raw spend: 208116.93975701925\n", + "After adstock: 208117.2730903526\n", + "After hill transform: 0.5378417476322173\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435748\n", + "After adstock: 38566.67805769081\n", + "After hill transform: 0.8014150989450761\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,922.47\n", + "Adstocked value: 41,922.65\n", + "Saturated value: 0.9836\n", + "Final response: 27522.5753\n", + "Raw spend: 41922.471504260655\n", + "After adstock: 41922.64797484889\n", + "After hill transform: 0.9835676820790338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,942.14\n", + "Adstocked value: 1,943.36\n", + "Saturated value: 0.0000\n", + "Final response: 0.8673\n", + "Raw spend: 1942.1427671800989\n", + "After adstock: 1943.364989402321\n", + "After hill transform: 1.6057758029887012e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,116.94\n", + "Adstocked value: 208,117.27\n", + "Saturated value: 0.5378\n", + "Final response: 76861.6648\n", + "Raw spend: 208116.93975703415\n", + "After adstock: 208117.2730903675\n", + "After hill transform: 0.5378417476322277\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435748\n", + "After adstock: 38566.67805769081\n", + "After hill transform: 0.8014150989450761\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,922.47\n", + "Adstocked value: 41,922.65\n", + "Saturated value: 0.9836\n", + "Final response: 27522.5753\n", + "Raw spend: 41922.471504260655\n", + "After adstock: 41922.64797484889\n", + "After hill transform: 0.9835676820790338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,942.14\n", + "Adstocked value: 1,943.36\n", + "Saturated value: 0.0000\n", + "Final response: 0.8673\n", + "Raw spend: 1942.1427671800989\n", + "After adstock: 1943.364989402321\n", + "After hill transform: 1.6057758029887012e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,116.94\n", + "Adstocked value: 208,117.27\n", + "Saturated value: 0.5378\n", + "Final response: 76861.6648\n", + "Raw spend: 208116.93975701925\n", + "After adstock: 208117.2730903526\n", + "After hill transform: 0.5378417476322173\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724342576\n", + "After adstock: 38566.67805767591\n", + "After hill transform: 0.8014150989449143\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,922.47\n", + "Adstocked value: 41,922.65\n", + "Saturated value: 0.9836\n", + "Final response: 27522.5753\n", + "Raw spend: 41922.471504260655\n", + "After adstock: 41922.64797484889\n", + "After hill transform: 0.9835676820790338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,942.14\n", + "Adstocked value: 1,943.36\n", + "Saturated value: 0.0000\n", + "Final response: 0.8673\n", + "Raw spend: 1942.1427671800989\n", + "After adstock: 1943.364989402321\n", + "After hill transform: 1.6057758029887012e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,116.94\n", + "Adstocked value: 208,117.27\n", + "Saturated value: 0.5378\n", + "Final response: 76861.6648\n", + "Raw spend: 208116.93975701925\n", + "After adstock: 208117.2730903526\n", + "After hill transform: 0.5378417476322173\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435748\n", + "After adstock: 38566.67805769081\n", + "After hill transform: 0.8014150989450761\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,922.47\n", + "Adstocked value: 41,922.65\n", + "Saturated value: 0.9836\n", + "Final response: 27522.5753\n", + "Raw spend: 41922.471504275556\n", + "After adstock: 41922.647974863794\n", + "After hill transform: 0.9835676820790498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,942.14\n", + "Adstocked value: 1,943.36\n", + "Saturated value: 0.0000\n", + "Final response: 0.8673\n", + "Raw spend: 1942.1427671800989\n", + "After adstock: 1943.364989402321\n", + "After hill transform: 1.6057758029887012e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,116.94\n", + "Adstocked value: 208,117.27\n", + "Saturated value: 0.5378\n", + "Final response: 76861.6648\n", + "Raw spend: 208116.93975701925\n", + "After adstock: 208117.2730903526\n", + "After hill transform: 0.5378417476322173\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435748\n", + "After adstock: 38566.67805769081\n", + "After hill transform: 0.8014150989450761\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,922.47\n", + "Adstocked value: 41,922.65\n", + "Saturated value: 0.9836\n", + "Final response: 27522.5753\n", + "Raw spend: 41922.471504260655\n", + "After adstock: 41922.64797484889\n", + "After hill transform: 0.9835676820790338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,942.14\n", + "Adstocked value: 1,943.36\n", + "Saturated value: 0.0000\n", + "Final response: 0.8673\n", + "Raw spend: 1942.142767195\n", + "After adstock: 1943.3649894172222\n", + "After hill transform: 1.6057758030255973e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,116.94\n", + "Adstocked value: 208,117.27\n", + "Saturated value: 0.5378\n", + "Final response: 76861.6648\n", + "Raw spend: 208116.93975701925\n", + "After adstock: 208117.2730903526\n", + "After hill transform: 0.5378417476322173\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435748\n", + "After adstock: 38566.67805769081\n", + "After hill transform: 0.8014150989450761\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,922.47\n", + "Adstocked value: 41,922.65\n", + "Saturated value: 0.9836\n", + "Final response: 27522.5753\n", + "Raw spend: 41922.471504260655\n", + "After adstock: 41922.64797484889\n", + "After hill transform: 0.9835676820790338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,942.14\n", + "Adstocked value: 1,943.36\n", + "Saturated value: 0.0000\n", + "Final response: 0.8673\n", + "Raw spend: 1942.1427671800989\n", + "After adstock: 1943.364989402321\n", + "After hill transform: 1.6057758029887012e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,116.94\n", + "Adstocked value: 208,117.27\n", + "Saturated value: 0.5378\n", + "Final response: 76861.6648\n", + "Raw spend: 208116.93975703415\n", + "After adstock: 208117.2730903675\n", + "After hill transform: 0.5378417476322277\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435748\n", + "After adstock: 38566.67805769081\n", + "After hill transform: 0.8014150989450761\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,922.47\n", + "Adstocked value: 41,922.65\n", + "Saturated value: 0.9836\n", + "Final response: 27522.5753\n", + "Raw spend: 41922.471504260655\n", + "After adstock: 41922.64797484889\n", + "After hill transform: 0.9835676820790338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,942.14\n", + "Adstocked value: 1,943.36\n", + "Saturated value: 0.0000\n", + "Final response: 0.8673\n", + "Raw spend: 1942.1427671800989\n", + "After adstock: 1943.364989402321\n", + "After hill transform: 1.6057758029887012e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,116.94\n", + "Adstocked value: 208,117.27\n", + "Saturated value: 0.5378\n", + "Final response: 76861.6648\n", + "Raw spend: 208116.93975701925\n", + "After adstock: 208117.2730903526\n", + "After hill transform: 0.5378417476322173\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724342576\n", + "After adstock: 38566.67805767591\n", + "After hill transform: 0.8014150989449143\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,922.47\n", + "Adstocked value: 41,922.65\n", + "Saturated value: 0.9836\n", + "Final response: 27522.5753\n", + "Raw spend: 41922.471504260655\n", + "After adstock: 41922.64797484889\n", + "After hill transform: 0.9835676820790338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,942.14\n", + "Adstocked value: 1,943.36\n", + "Saturated value: 0.0000\n", + "Final response: 0.8673\n", + "Raw spend: 1942.1427671800989\n", + "After adstock: 1943.364989402321\n", + "After hill transform: 1.6057758029887012e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,116.94\n", + "Adstocked value: 208,117.27\n", + "Saturated value: 0.5378\n", + "Final response: 76861.6648\n", + "Raw spend: 208116.93975701925\n", + "After adstock: 208117.2730903526\n", + "After hill transform: 0.5378417476322173\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435748\n", + "After adstock: 38566.67805769081\n", + "After hill transform: 0.8014150989450761\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,922.47\n", + "Adstocked value: 41,922.65\n", + "Saturated value: 0.9836\n", + "Final response: 27522.5753\n", + "Raw spend: 41922.471504275556\n", + "After adstock: 41922.647974863794\n", + "After hill transform: 0.9835676820790498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,932.35\n", + "Adstocked value: 1,933.57\n", + "Saturated value: 0.0000\n", + "Final response: 0.8543\n", + "Raw spend: 1932.3502499341232\n", + "After adstock: 1933.5724721563454\n", + "After hill transform: 1.5816507336587461e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,128.53\n", + "Adstocked value: 208,128.87\n", + "Saturated value: 0.5378\n", + "Final response: 76862.8255\n", + "Raw spend: 208128.5347734888\n", + "After adstock: 208128.86810682213\n", + "After hill transform: 0.5378498693293217\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472433705\n", + "After adstock: 38566.67805767038\n", + "After hill transform: 0.8014150989448543\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,922.84\n", + "Adstocked value: 41,923.02\n", + "Saturated value: 0.9836\n", + "Final response: 27522.5865\n", + "Raw spend: 41922.84464343675\n", + "After adstock: 41923.02111402499\n", + "After hill transform: 0.9835680813224977\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,932.35\n", + "Adstocked value: 1,933.57\n", + "Saturated value: 0.0000\n", + "Final response: 0.8543\n", + "Raw spend: 1932.3502499341232\n", + "After adstock: 1933.5724721563454\n", + "After hill transform: 1.5816507336587461e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,128.53\n", + "Adstocked value: 208,128.87\n", + "Saturated value: 0.5378\n", + "Final response: 76862.8255\n", + "Raw spend: 208128.5347734888\n", + "After adstock: 208128.86810682213\n", + "After hill transform: 0.5378498693293217\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472433705\n", + "After adstock: 38566.67805767038\n", + "After hill transform: 0.8014150989448543\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,922.84\n", + "Adstocked value: 41,923.02\n", + "Saturated value: 0.9836\n", + "Final response: 27522.5865\n", + "Raw spend: 41922.84464343675\n", + "After adstock: 41923.02111402499\n", + "After hill transform: 0.9835680813224977\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,932.35\n", + "Adstocked value: 1,933.57\n", + "Saturated value: 0.0000\n", + "Final response: 0.8543\n", + "Raw spend: 1932.3502499490244\n", + "After adstock: 1933.5724721712465\n", + "After hill transform: 1.5816507336952721e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,128.53\n", + "Adstocked value: 208,128.87\n", + "Saturated value: 0.5378\n", + "Final response: 76862.8255\n", + "Raw spend: 208128.5347734888\n", + "After adstock: 208128.86810682213\n", + "After hill transform: 0.5378498693293217\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472433705\n", + "After adstock: 38566.67805767038\n", + "After hill transform: 0.8014150989448543\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,922.84\n", + "Adstocked value: 41,923.02\n", + "Saturated value: 0.9836\n", + "Final response: 27522.5865\n", + "Raw spend: 41922.84464343675\n", + "After adstock: 41923.02111402499\n", + "After hill transform: 0.9835680813224977\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,932.35\n", + "Adstocked value: 1,933.57\n", + "Saturated value: 0.0000\n", + "Final response: 0.8543\n", + "Raw spend: 1932.3502499341232\n", + "After adstock: 1933.5724721563454\n", + "After hill transform: 1.5816507336587461e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,128.53\n", + "Adstocked value: 208,128.87\n", + "Saturated value: 0.5378\n", + "Final response: 76862.8255\n", + "Raw spend: 208128.5347735037\n", + "After adstock: 208128.86810683704\n", + "After hill transform: 0.5378498693293321\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472433705\n", + "After adstock: 38566.67805767038\n", + "After hill transform: 0.8014150989448543\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,922.84\n", + "Adstocked value: 41,923.02\n", + "Saturated value: 0.9836\n", + "Final response: 27522.5865\n", + "Raw spend: 41922.84464343675\n", + "After adstock: 41923.02111402499\n", + "After hill transform: 0.9835680813224977\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,932.35\n", + "Adstocked value: 1,933.57\n", + "Saturated value: 0.0000\n", + "Final response: 0.8543\n", + "Raw spend: 1932.3502499341232\n", + "After adstock: 1933.5724721563454\n", + "After hill transform: 1.5816507336587461e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,128.53\n", + "Adstocked value: 208,128.87\n", + "Saturated value: 0.5378\n", + "Final response: 76862.8255\n", + "Raw spend: 208128.5347734888\n", + "After adstock: 208128.86810682213\n", + "After hill transform: 0.5378498693293217\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435195\n", + "After adstock: 38566.67805768528\n", + "After hill transform: 0.8014150989450162\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,922.84\n", + "Adstocked value: 41,923.02\n", + "Saturated value: 0.9836\n", + "Final response: 27522.5865\n", + "Raw spend: 41922.84464343675\n", + "After adstock: 41923.02111402499\n", + "After hill transform: 0.9835680813224977\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,932.35\n", + "Adstocked value: 1,933.57\n", + "Saturated value: 0.0000\n", + "Final response: 0.8543\n", + "Raw spend: 1932.3502499341232\n", + "After adstock: 1933.5724721563454\n", + "After hill transform: 1.5816507336587461e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,128.53\n", + "Adstocked value: 208,128.87\n", + "Saturated value: 0.5378\n", + "Final response: 76862.8255\n", + "Raw spend: 208128.5347734888\n", + "After adstock: 208128.86810682213\n", + "After hill transform: 0.5378498693293217\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472433705\n", + "After adstock: 38566.67805767038\n", + "After hill transform: 0.8014150989448543\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,922.84\n", + "Adstocked value: 41,923.02\n", + "Saturated value: 0.9836\n", + "Final response: 27522.5865\n", + "Raw spend: 41922.84464345165\n", + "After adstock: 41923.02111403989\n", + "After hill transform: 0.9835680813225137\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,932.35\n", + "Adstocked value: 1,933.57\n", + "Saturated value: 0.0000\n", + "Final response: 0.8543\n", + "Raw spend: 1932.3502499341232\n", + "After adstock: 1933.5724721563454\n", + "After hill transform: 1.5816507336587461e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,128.53\n", + "Adstocked value: 208,128.87\n", + "Saturated value: 0.5378\n", + "Final response: 76862.8255\n", + "Raw spend: 208128.5347734888\n", + "After adstock: 208128.86810682213\n", + "After hill transform: 0.5378498693293217\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472433705\n", + "After adstock: 38566.67805767038\n", + "After hill transform: 0.8014150989448543\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,922.84\n", + "Adstocked value: 41,923.02\n", + "Saturated value: 0.9836\n", + "Final response: 27522.5865\n", + "Raw spend: 41922.84464343675\n", + "After adstock: 41923.02111402499\n", + "After hill transform: 0.9835680813224977\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,932.35\n", + "Adstocked value: 1,933.57\n", + "Saturated value: 0.0000\n", + "Final response: 0.8543\n", + "Raw spend: 1932.3502499490244\n", + "After adstock: 1933.5724721712465\n", + "After hill transform: 1.5816507336952721e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,128.53\n", + "Adstocked value: 208,128.87\n", + "Saturated value: 0.5378\n", + "Final response: 76862.8255\n", + "Raw spend: 208128.5347734888\n", + "After adstock: 208128.86810682213\n", + "After hill transform: 0.5378498693293217\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472433705\n", + "After adstock: 38566.67805767038\n", + "After hill transform: 0.8014150989448543\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,922.84\n", + "Adstocked value: 41,923.02\n", + "Saturated value: 0.9836\n", + "Final response: 27522.5865\n", + "Raw spend: 41922.84464343675\n", + "After adstock: 41923.02111402499\n", + "After hill transform: 0.9835680813224977\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,932.35\n", + "Adstocked value: 1,933.57\n", + "Saturated value: 0.0000\n", + "Final response: 0.8543\n", + "Raw spend: 1932.3502499341232\n", + "After adstock: 1933.5724721563454\n", + "After hill transform: 1.5816507336587461e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,128.53\n", + "Adstocked value: 208,128.87\n", + "Saturated value: 0.5378\n", + "Final response: 76862.8255\n", + "Raw spend: 208128.5347735037\n", + "After adstock: 208128.86810683704\n", + "After hill transform: 0.5378498693293321\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472433705\n", + "After adstock: 38566.67805767038\n", + "After hill transform: 0.8014150989448543\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,922.84\n", + "Adstocked value: 41,923.02\n", + "Saturated value: 0.9836\n", + "Final response: 27522.5865\n", + "Raw spend: 41922.84464343675\n", + "After adstock: 41923.02111402499\n", + "After hill transform: 0.9835680813224977\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,932.35\n", + "Adstocked value: 1,933.57\n", + "Saturated value: 0.0000\n", + "Final response: 0.8543\n", + "Raw spend: 1932.3502499341232\n", + "After adstock: 1933.5724721563454\n", + "After hill transform: 1.5816507336587461e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,128.53\n", + "Adstocked value: 208,128.87\n", + "Saturated value: 0.5378\n", + "Final response: 76862.8255\n", + "Raw spend: 208128.5347734888\n", + "After adstock: 208128.86810682213\n", + "After hill transform: 0.5378498693293217\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435195\n", + "After adstock: 38566.67805768528\n", + "After hill transform: 0.8014150989450162\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,922.84\n", + "Adstocked value: 41,923.02\n", + "Saturated value: 0.9836\n", + "Final response: 27522.5865\n", + "Raw spend: 41922.84464343675\n", + "After adstock: 41923.02111402499\n", + "After hill transform: 0.9835680813224977\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,932.35\n", + "Adstocked value: 1,933.57\n", + "Saturated value: 0.0000\n", + "Final response: 0.8543\n", + "Raw spend: 1932.3502499341232\n", + "After adstock: 1933.5724721563454\n", + "After hill transform: 1.5816507336587461e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,128.53\n", + "Adstocked value: 208,128.87\n", + "Saturated value: 0.5378\n", + "Final response: 76862.8255\n", + "Raw spend: 208128.5347734888\n", + "After adstock: 208128.86810682213\n", + "After hill transform: 0.5378498693293217\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472433705\n", + "After adstock: 38566.67805767038\n", + "After hill transform: 0.8014150989448543\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,922.84\n", + "Adstocked value: 41,923.02\n", + "Saturated value: 0.9836\n", + "Final response: 27522.5865\n", + "Raw spend: 41922.84464345165\n", + "After adstock: 41923.02111403989\n", + "After hill transform: 0.9835680813225137\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,488.76\n", + "Adstocked value: 208,489.09\n", + "Saturated value: 0.5381\n", + "Final response: 76898.8501\n", + "Raw spend: 208488.75990649717\n", + "After adstock: 208489.09323983052\n", + "After hill transform: 0.538101952889135\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.68\n", + "Adstocked value: 41,931.86\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8511\n", + "Raw spend: 41931.68377699644\n", + "After adstock: 41931.86024758468\n", + "After hill transform: 0.9835775350023284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,488.76\n", + "Adstocked value: 208,489.09\n", + "Saturated value: 0.5381\n", + "Final response: 76898.8501\n", + "Raw spend: 208488.75990649717\n", + "After adstock: 208489.09323983052\n", + "After hill transform: 0.538101952889135\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.68\n", + "Adstocked value: 41,931.86\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8511\n", + "Raw spend: 41931.68377699644\n", + "After adstock: 41931.86024758468\n", + "After hill transform: 0.9835775350023284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.225794758491\n", + "After adstock: 1629.4480169807132\n", + "After hill transform: 9.471148115646842e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,488.76\n", + "Adstocked value: 208,489.09\n", + "Saturated value: 0.5381\n", + "Final response: 76898.8501\n", + "Raw spend: 208488.75990649717\n", + "After adstock: 208489.09323983052\n", + "After hill transform: 0.538101952889135\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.68\n", + "Adstocked value: 41,931.86\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8511\n", + "Raw spend: 41931.68377699644\n", + "After adstock: 41931.86024758468\n", + "After hill transform: 0.9835775350023284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,488.76\n", + "Adstocked value: 208,489.09\n", + "Saturated value: 0.5381\n", + "Final response: 76898.8501\n", + "Raw spend: 208488.75990651207\n", + "After adstock: 208489.09323984542\n", + "After hill transform: 0.5381019528891454\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.68\n", + "Adstocked value: 41,931.86\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8511\n", + "Raw spend: 41931.68377699644\n", + "After adstock: 41931.86024758468\n", + "After hill transform: 0.9835775350023284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,488.76\n", + "Adstocked value: 208,489.09\n", + "Saturated value: 0.5381\n", + "Final response: 76898.8501\n", + "Raw spend: 208488.75990649717\n", + "After adstock: 208489.09323983052\n", + "After hill transform: 0.538101952889135\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.68\n", + "Adstocked value: 41,931.86\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8511\n", + "Raw spend: 41931.68377699644\n", + "After adstock: 41931.86024758468\n", + "After hill transform: 0.9835775350023284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,488.76\n", + "Adstocked value: 208,489.09\n", + "Saturated value: 0.5381\n", + "Final response: 76898.8501\n", + "Raw spend: 208488.75990649717\n", + "After adstock: 208489.09323983052\n", + "After hill transform: 0.538101952889135\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.68\n", + "Adstocked value: 41,931.86\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8511\n", + "Raw spend: 41931.68377701134\n", + "After adstock: 41931.86024759958\n", + "After hill transform: 0.9835775350023443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,488.76\n", + "Adstocked value: 208,489.09\n", + "Saturated value: 0.5381\n", + "Final response: 76898.8501\n", + "Raw spend: 208488.75990649717\n", + "After adstock: 208489.09323983052\n", + "After hill transform: 0.538101952889135\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.68\n", + "Adstocked value: 41,931.86\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8511\n", + "Raw spend: 41931.68377699644\n", + "After adstock: 41931.86024758468\n", + "After hill transform: 0.9835775350023284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.225794758491\n", + "After adstock: 1629.4480169807132\n", + "After hill transform: 9.471148115646842e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,488.76\n", + "Adstocked value: 208,489.09\n", + "Saturated value: 0.5381\n", + "Final response: 76898.8501\n", + "Raw spend: 208488.75990649717\n", + "After adstock: 208489.09323983052\n", + "After hill transform: 0.538101952889135\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.68\n", + "Adstocked value: 41,931.86\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8511\n", + "Raw spend: 41931.68377699644\n", + "After adstock: 41931.86024758468\n", + "After hill transform: 0.9835775350023284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,488.76\n", + "Adstocked value: 208,489.09\n", + "Saturated value: 0.5381\n", + "Final response: 76898.8501\n", + "Raw spend: 208488.75990651207\n", + "After adstock: 208489.09323984542\n", + "After hill transform: 0.5381019528891454\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.68\n", + "Adstocked value: 41,931.86\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8511\n", + "Raw spend: 41931.68377699644\n", + "After adstock: 41931.86024758468\n", + "After hill transform: 0.9835775350023284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,488.76\n", + "Adstocked value: 208,489.09\n", + "Saturated value: 0.5381\n", + "Final response: 76898.8501\n", + "Raw spend: 208488.75990649717\n", + "After adstock: 208489.09323983052\n", + "After hill transform: 0.538101952889135\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.68\n", + "Adstocked value: 41,931.86\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8511\n", + "Raw spend: 41931.68377699644\n", + "After adstock: 41931.86024758468\n", + "After hill transform: 0.9835775350023284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,488.76\n", + "Adstocked value: 208,489.09\n", + "Saturated value: 0.5381\n", + "Final response: 76898.8501\n", + "Raw spend: 208488.75990649717\n", + "After adstock: 208489.09323983052\n", + "After hill transform: 0.538101952889135\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.68\n", + "Adstocked value: 41,931.86\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8511\n", + "Raw spend: 41931.68377701134\n", + "After adstock: 41931.86024759958\n", + "After hill transform: 0.9835775350023443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.230497997539\n", + "After adstock: 1629.4527202197612\n", + "After hill transform: 9.471230035829081e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,489.89\n", + "Adstocked value: 208,490.22\n", + "Saturated value: 0.5381\n", + "Final response: 76898.9630\n", + "Raw spend: 208489.88949752858\n", + "After adstock: 208490.22283086192\n", + "After hill transform: 0.5381027426549275\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.3447104455\n", + "After adstock: 38566.67804377883\n", + "After hill transform: 0.8014150987939436\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.61\n", + "Adstocked value: 41,931.79\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8488\n", + "Raw spend: 41931.609446452036\n", + "After adstock: 41931.78591704027\n", + "After hill transform: 0.9835774555345151\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.230497997539\n", + "After adstock: 1629.4527202197612\n", + "After hill transform: 9.471230035829081e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,489.89\n", + "Adstocked value: 208,490.22\n", + "Saturated value: 0.5381\n", + "Final response: 76898.9630\n", + "Raw spend: 208489.88949752858\n", + "After adstock: 208490.22283086192\n", + "After hill transform: 0.5381027426549275\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.3447104455\n", + "After adstock: 38566.67804377883\n", + "After hill transform: 0.8014150987939436\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.61\n", + "Adstocked value: 41,931.79\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8488\n", + "Raw spend: 41931.609446452036\n", + "After adstock: 41931.78591704027\n", + "After hill transform: 0.9835774555345151\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2304980124402\n", + "After adstock: 1629.4527202346624\n", + "After hill transform: 9.471230036088626e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,489.89\n", + "Adstocked value: 208,490.22\n", + "Saturated value: 0.5381\n", + "Final response: 76898.9630\n", + "Raw spend: 208489.88949752858\n", + "After adstock: 208490.22283086192\n", + "After hill transform: 0.5381027426549275\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.3447104455\n", + "After adstock: 38566.67804377883\n", + "After hill transform: 0.8014150987939436\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.61\n", + "Adstocked value: 41,931.79\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8488\n", + "Raw spend: 41931.609446452036\n", + "After adstock: 41931.78591704027\n", + "After hill transform: 0.9835774555345151\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.230497997539\n", + "After adstock: 1629.4527202197612\n", + "After hill transform: 9.471230035829081e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,489.89\n", + "Adstocked value: 208,490.22\n", + "Saturated value: 0.5381\n", + "Final response: 76898.9630\n", + "Raw spend: 208489.88949754348\n", + "After adstock: 208490.22283087682\n", + "After hill transform: 0.5381027426549377\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.3447104455\n", + "After adstock: 38566.67804377883\n", + "After hill transform: 0.8014150987939436\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.61\n", + "Adstocked value: 41,931.79\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8488\n", + "Raw spend: 41931.609446452036\n", + "After adstock: 41931.78591704027\n", + "After hill transform: 0.9835774555345151\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.230497997539\n", + "After adstock: 1629.4527202197612\n", + "After hill transform: 9.471230035829081e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,489.89\n", + "Adstocked value: 208,490.22\n", + "Saturated value: 0.5381\n", + "Final response: 76898.9630\n", + "Raw spend: 208489.88949752858\n", + "After adstock: 208490.22283086192\n", + "After hill transform: 0.5381027426549275\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.3447104604\n", + "After adstock: 38566.678043793734\n", + "After hill transform: 0.8014150987941054\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.61\n", + "Adstocked value: 41,931.79\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8488\n", + "Raw spend: 41931.609446452036\n", + "After adstock: 41931.78591704027\n", + "After hill transform: 0.9835774555345151\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.230497997539\n", + "After adstock: 1629.4527202197612\n", + "After hill transform: 9.471230035829081e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,489.89\n", + "Adstocked value: 208,490.22\n", + "Saturated value: 0.5381\n", + "Final response: 76898.9630\n", + "Raw spend: 208489.88949752858\n", + "After adstock: 208490.22283086192\n", + "After hill transform: 0.5381027426549275\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.3447104455\n", + "After adstock: 38566.67804377883\n", + "After hill transform: 0.8014150987939436\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.61\n", + "Adstocked value: 41,931.79\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8488\n", + "Raw spend: 41931.60944646694\n", + "After adstock: 41931.785917055175\n", + "After hill transform: 0.9835774555345311\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.230497997539\n", + "After adstock: 1629.4527202197612\n", + "After hill transform: 9.471230035829081e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,489.89\n", + "Adstocked value: 208,490.22\n", + "Saturated value: 0.5381\n", + "Final response: 76898.9630\n", + "Raw spend: 208489.88949752858\n", + "After adstock: 208490.22283086192\n", + "After hill transform: 0.5381027426549275\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.3447104455\n", + "After adstock: 38566.67804377883\n", + "After hill transform: 0.8014150987939436\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.61\n", + "Adstocked value: 41,931.79\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8488\n", + "Raw spend: 41931.609446452036\n", + "After adstock: 41931.78591704027\n", + "After hill transform: 0.9835774555345151\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2304980124402\n", + "After adstock: 1629.4527202346624\n", + "After hill transform: 9.471230036088626e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,489.89\n", + "Adstocked value: 208,490.22\n", + "Saturated value: 0.5381\n", + "Final response: 76898.9630\n", + "Raw spend: 208489.88949752858\n", + "After adstock: 208490.22283086192\n", + "After hill transform: 0.5381027426549275\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.3447104455\n", + "After adstock: 38566.67804377883\n", + "After hill transform: 0.8014150987939436\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.61\n", + "Adstocked value: 41,931.79\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8488\n", + "Raw spend: 41931.609446452036\n", + "After adstock: 41931.78591704027\n", + "After hill transform: 0.9835774555345151\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.230497997539\n", + "After adstock: 1629.4527202197612\n", + "After hill transform: 9.471230035829081e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,489.89\n", + "Adstocked value: 208,490.22\n", + "Saturated value: 0.5381\n", + "Final response: 76898.9630\n", + "Raw spend: 208489.88949754348\n", + "After adstock: 208490.22283087682\n", + "After hill transform: 0.5381027426549377\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.3447104455\n", + "After adstock: 38566.67804377883\n", + "After hill transform: 0.8014150987939436\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.61\n", + "Adstocked value: 41,931.79\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8488\n", + "Raw spend: 41931.609446452036\n", + "After adstock: 41931.78591704027\n", + "After hill transform: 0.9835774555345151\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.230497997539\n", + "After adstock: 1629.4527202197612\n", + "After hill transform: 9.471230035829081e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,489.89\n", + "Adstocked value: 208,490.22\n", + "Saturated value: 0.5381\n", + "Final response: 76898.9630\n", + "Raw spend: 208489.88949752858\n", + "After adstock: 208490.22283086192\n", + "After hill transform: 0.5381027426549275\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.3447104604\n", + "After adstock: 38566.678043793734\n", + "After hill transform: 0.8014150987941054\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.61\n", + "Adstocked value: 41,931.79\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8488\n", + "Raw spend: 41931.609446452036\n", + "After adstock: 41931.78591704027\n", + "After hill transform: 0.9835774555345151\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.230497997539\n", + "After adstock: 1629.4527202197612\n", + "After hill transform: 9.471230035829081e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,489.89\n", + "Adstocked value: 208,490.22\n", + "Saturated value: 0.5381\n", + "Final response: 76898.9630\n", + "Raw spend: 208489.88949752858\n", + "After adstock: 208490.22283086192\n", + "After hill transform: 0.5381027426549275\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.3447104455\n", + "After adstock: 38566.67804377883\n", + "After hill transform: 0.8014150987939436\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.61\n", + "Adstocked value: 41,931.79\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8488\n", + "Raw spend: 41931.60944646694\n", + "After adstock: 41931.785917055175\n", + "After hill transform: 0.9835774555345311\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,490.86\n", + "Adstocked value: 208,491.20\n", + "Saturated value: 0.5381\n", + "Final response: 76899.0602\n", + "Raw spend: 208490.8629810142\n", + "After adstock: 208491.19631434753\n", + "After hill transform: 0.5381034232728539\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.50\n", + "Adstocked value: 41,931.68\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8456\n", + "Raw spend: 41931.50008082952\n", + "After adstock: 41931.67655141776\n", + "After hill transform: 0.9835773386092718\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,490.86\n", + "Adstocked value: 208,491.20\n", + "Saturated value: 0.5381\n", + "Final response: 76899.0602\n", + "Raw spend: 208490.8629810142\n", + "After adstock: 208491.19631434753\n", + "After hill transform: 0.5381034232728539\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.50\n", + "Adstocked value: 41,931.68\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8456\n", + "Raw spend: 41931.50008082952\n", + "After adstock: 41931.67655141776\n", + "After hill transform: 0.9835773386092718\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.225794758491\n", + "After adstock: 1629.4480169807132\n", + "After hill transform: 9.471148115646842e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,490.86\n", + "Adstocked value: 208,491.20\n", + "Saturated value: 0.5381\n", + "Final response: 76899.0602\n", + "Raw spend: 208490.8629810142\n", + "After adstock: 208491.19631434753\n", + "After hill transform: 0.5381034232728539\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.50\n", + "Adstocked value: 41,931.68\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8456\n", + "Raw spend: 41931.50008082952\n", + "After adstock: 41931.67655141776\n", + "After hill transform: 0.9835773386092718\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,490.86\n", + "Adstocked value: 208,491.20\n", + "Saturated value: 0.5381\n", + "Final response: 76899.0602\n", + "Raw spend: 208490.8629810291\n", + "After adstock: 208491.19631436243\n", + "After hill transform: 0.5381034232728643\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.50\n", + "Adstocked value: 41,931.68\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8456\n", + "Raw spend: 41931.50008082952\n", + "After adstock: 41931.67655141776\n", + "After hill transform: 0.9835773386092718\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,490.86\n", + "Adstocked value: 208,491.20\n", + "Saturated value: 0.5381\n", + "Final response: 76899.0602\n", + "Raw spend: 208490.8629810142\n", + "After adstock: 208491.19631434753\n", + "After hill transform: 0.5381034232728539\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.50\n", + "Adstocked value: 41,931.68\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8456\n", + "Raw spend: 41931.50008082952\n", + "After adstock: 41931.67655141776\n", + "After hill transform: 0.9835773386092718\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,490.86\n", + "Adstocked value: 208,491.20\n", + "Saturated value: 0.5381\n", + "Final response: 76899.0602\n", + "Raw spend: 208490.8629810142\n", + "After adstock: 208491.19631434753\n", + "After hill transform: 0.5381034232728539\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.50\n", + "Adstocked value: 41,931.68\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8456\n", + "Raw spend: 41931.500080844424\n", + "After adstock: 41931.67655143266\n", + "After hill transform: 0.9835773386092876\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:" + ] + }, + { + "name": "stderr", + "output_type": "stream", + "text": [ + "/Users/yijuilee/robynpy_release_reviews/robynvenv/lib/python3.9/site-packages/scipy/optimize/_slsqp_py.py:437: RuntimeWarning: Values in x were outside bounds during a minimize step, clipping to bounds\n", + " fx = wrapped_fun(x)\n", + "/Users/yijuilee/robynpy_release_reviews/robynvenv/lib/python3.9/site-packages/scipy/optimize/_slsqp_py.py:441: RuntimeWarning: Values in x were outside bounds during a minimize step, clipping to bounds\n", + " g = append(wrapped_grad(x), 0.0)\n", + "/Users/yijuilee/robynpy_release_reviews/robynvenv/lib/python3.9/site-packages/scipy/optimize/_slsqp_py.py:501: RuntimeWarning: Values in x were outside bounds during a minimize step, clipping to bounds\n", + " a_ieq = vstack([con['jac'](x, *con['args'])\n" + ] + }, + { + "name": "stdout", + "output_type": "stream", + "text": [ + "\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,490.86\n", + "Adstocked value: 208,491.20\n", + "Saturated value: 0.5381\n", + "Final response: 76899.0602\n", + "Raw spend: 208490.8629810142\n", + "After adstock: 208491.19631434753\n", + "After hill transform: 0.5381034232728539\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.50\n", + "Adstocked value: 41,931.68\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8456\n", + "Raw spend: 41931.50008082952\n", + "After adstock: 41931.67655141776\n", + "After hill transform: 0.9835773386092718\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.225794758491\n", + "After adstock: 1629.4480169807132\n", + "After hill transform: 9.471148115646842e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,490.86\n", + "Adstocked value: 208,491.20\n", + "Saturated value: 0.5381\n", + "Final response: 76899.0602\n", + "Raw spend: 208490.8629810142\n", + "After adstock: 208491.19631434753\n", + "After hill transform: 0.5381034232728539\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.50\n", + "Adstocked value: 41,931.68\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8456\n", + "Raw spend: 41931.50008082952\n", + "After adstock: 41931.67655141776\n", + "After hill transform: 0.9835773386092718\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,490.86\n", + "Adstocked value: 208,491.20\n", + "Saturated value: 0.5381\n", + "Final response: 76899.0602\n", + "Raw spend: 208490.8629810291\n", + "After adstock: 208491.19631436243\n", + "After hill transform: 0.5381034232728643\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.50\n", + "Adstocked value: 41,931.68\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8456\n", + "Raw spend: 41931.50008082952\n", + "After adstock: 41931.67655141776\n", + "After hill transform: 0.9835773386092718\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,490.86\n", + "Adstocked value: 208,491.20\n", + "Saturated value: 0.5381\n", + "Final response: 76899.0602\n", + "Raw spend: 208490.8629810142\n", + "After adstock: 208491.19631434753\n", + "After hill transform: 0.5381034232728539\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.50\n", + "Adstocked value: 41,931.68\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8456\n", + "Raw spend: 41931.50008082952\n", + "After adstock: 41931.67655141776\n", + "After hill transform: 0.9835773386092718\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,490.86\n", + "Adstocked value: 208,491.20\n", + "Saturated value: 0.5381\n", + "Final response: 76899.0602\n", + "Raw spend: 208490.8629810142\n", + "After adstock: 208491.19631434753\n", + "After hill transform: 0.5381034232728539\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.50\n", + "Adstocked value: 41,931.68\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8456\n", + "Raw spend: 41931.500080844424\n", + "After adstock: 41931.67655143266\n", + "After hill transform: 0.9835773386092876\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,490.07\n", + "Adstocked value: 208,490.40\n", + "Saturated value: 0.5381\n", + "Final response: 76898.9812\n", + "Raw spend: 208490.07146177013\n", + "After adstock: 208490.40479510347\n", + "After hill transform: 0.5381028698767779\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.52\n", + "Adstocked value: 41,931.69\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8461\n", + "Raw spend: 41931.517627428635\n", + "After adstock: 41931.69409801687\n", + "After hill transform: 0.9835773573688106\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,490.07\n", + "Adstocked value: 208,490.40\n", + "Saturated value: 0.5381\n", + "Final response: 76898.9812\n", + "Raw spend: 208490.07146177013\n", + "After adstock: 208490.40479510347\n", + "After hill transform: 0.5381028698767779\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.52\n", + "Adstocked value: 41,931.69\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8461\n", + "Raw spend: 41931.517627428635\n", + "After adstock: 41931.69409801687\n", + "After hill transform: 0.9835773573688106\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,490.49\n", + "Adstocked value: 208,490.82\n", + "Saturated value: 0.5381\n", + "Final response: 76899.0226\n", + "Raw spend: 208490.48647411875\n", + "After adstock: 208490.8198074521\n", + "After hill transform: 0.5381031600357645\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.51\n", + "Adstocked value: 41,931.68\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8458\n", + "Raw spend: 41931.50842732976\n", + "After adstock: 41931.684897918\n", + "After hill transform: 0.9835773475327422\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,490.49\n", + "Adstocked value: 208,490.82\n", + "Saturated value: 0.5381\n", + "Final response: 76899.0226\n", + "Raw spend: 208490.48647411875\n", + "After adstock: 208490.8198074521\n", + "After hill transform: 0.5381031600357645\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.51\n", + "Adstocked value: 41,931.68\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8458\n", + "Raw spend: 41931.50842732976\n", + "After adstock: 41931.684897918\n", + "After hill transform: 0.9835773475327422\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,490.68\n", + "Adstocked value: 208,491.01\n", + "Saturated value: 0.5381\n", + "Final response: 76899.0419\n", + "Raw spend: 208490.67984102838\n", + "After adstock: 208491.01317436172\n", + "After hill transform: 0.5381032952294793\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.50\n", + "Adstocked value: 41,931.68\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8457\n", + "Raw spend: 41931.504140723126\n", + "After adstock: 41931.68061131136\n", + "After hill transform: 0.9835773429498152\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,490.68\n", + "Adstocked value: 208,491.01\n", + "Saturated value: 0.5381\n", + "Final response: 76899.0419\n", + "Raw spend: 208490.67984102838\n", + "After adstock: 208491.01317436172\n", + "After hill transform: 0.5381032952294793\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.50\n", + "Adstocked value: 41,931.68\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8457\n", + "Raw spend: 41931.504140723126\n", + "After adstock: 41931.68061131136\n", + "After hill transform: 0.9835773429498152\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,490.77\n", + "Adstocked value: 208,491.10\n", + "Saturated value: 0.5381\n", + "Final response: 76899.0509\n", + "Raw spend: 208490.7696540958\n", + "After adstock: 208491.10298742916\n", + "After hill transform: 0.5381033580228166\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.50\n", + "Adstocked value: 41,931.68\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8456\n", + "Raw spend: 41931.50214972429\n", + "After adstock: 41931.67862031253\n", + "After hill transform: 0.983577340821184\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,490.77\n", + "Adstocked value: 208,491.10\n", + "Saturated value: 0.5381\n", + "Final response: 76899.0509\n", + "Raw spend: 208490.7696540958\n", + "After adstock: 208491.10298742916\n", + "After hill transform: 0.5381033580228166\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.50\n", + "Adstocked value: 41,931.68\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8456\n", + "Raw spend: 41931.50214972429\n", + "After adstock: 41931.67862031253\n", + "After hill transform: 0.983577340821184\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.225794758491\n", + "After adstock: 1629.4480169807132\n", + "After hill transform: 9.471148115646842e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,490.77\n", + "Adstocked value: 208,491.10\n", + "Saturated value: 0.5381\n", + "Final response: 76899.0509\n", + "Raw spend: 208490.7696540958\n", + "After adstock: 208491.10298742916\n", + "After hill transform: 0.5381033580228166\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.50\n", + "Adstocked value: 41,931.68\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8456\n", + "Raw spend: 41931.50214972429\n", + "After adstock: 41931.67862031253\n", + "After hill transform: 0.983577340821184\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,490.77\n", + "Adstocked value: 208,491.10\n", + "Saturated value: 0.5381\n", + "Final response: 76899.0509\n", + "Raw spend: 208490.7696541107\n", + "After adstock: 208491.10298744406\n", + "After hill transform: 0.5381033580228272\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.50\n", + "Adstocked value: 41,931.68\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8456\n", + "Raw spend: 41931.50214972429\n", + "After adstock: 41931.67862031253\n", + "After hill transform: 0.983577340821184\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,490.77\n", + "Adstocked value: 208,491.10\n", + "Saturated value: 0.5381\n", + "Final response: 76899.0509\n", + "Raw spend: 208490.7696540958\n", + "After adstock: 208491.10298742916\n", + "After hill transform: 0.5381033580228166\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.50\n", + "Adstocked value: 41,931.68\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8456\n", + "Raw spend: 41931.50214972429\n", + "After adstock: 41931.67862031253\n", + "After hill transform: 0.983577340821184\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,490.77\n", + "Adstocked value: 208,491.10\n", + "Saturated value: 0.5381\n", + "Final response: 76899.0509\n", + "Raw spend: 208490.7696540958\n", + "After adstock: 208491.10298742916\n", + "After hill transform: 0.5381033580228166\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.50\n", + "Adstocked value: 41,931.68\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8456\n", + "Raw spend: 41931.50214973919\n", + "After adstock: 41931.67862032743\n", + "After hill transform: 0.9835773408212\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,490.77\n", + "Adstocked value: 208,491.10\n", + "Saturated value: 0.5381\n", + "Final response: 76899.0509\n", + "Raw spend: 208490.7696540958\n", + "After adstock: 208491.10298742916\n", + "After hill transform: 0.5381033580228166\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.50\n", + "Adstocked value: 41,931.68\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8456\n", + "Raw spend: 41931.50214972429\n", + "After adstock: 41931.67862031253\n", + "After hill transform: 0.983577340821184\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.225794758491\n", + "After adstock: 1629.4480169807132\n", + "After hill transform: 9.471148115646842e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,490.77\n", + "Adstocked value: 208,491.10\n", + "Saturated value: 0.5381\n", + "Final response: 76899.0509\n", + "Raw spend: 208490.7696540958\n", + "After adstock: 208491.10298742916\n", + "After hill transform: 0.5381033580228166\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.50\n", + "Adstocked value: 41,931.68\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8456\n", + "Raw spend: 41931.50214972429\n", + "After adstock: 41931.67862031253\n", + "After hill transform: 0.983577340821184\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,490.77\n", + "Adstocked value: 208,491.10\n", + "Saturated value: 0.5381\n", + "Final response: 76899.0509\n", + "Raw spend: 208490.7696541107\n", + "After adstock: 208491.10298744406\n", + "After hill transform: 0.5381033580228272\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.50\n", + "Adstocked value: 41,931.68\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8456\n", + "Raw spend: 41931.50214972429\n", + "After adstock: 41931.67862031253\n", + "After hill transform: 0.983577340821184\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,490.77\n", + "Adstocked value: 208,491.10\n", + "Saturated value: 0.5381\n", + "Final response: 76899.0509\n", + "Raw spend: 208490.7696540958\n", + "After adstock: 208491.10298742916\n", + "After hill transform: 0.5381033580228166\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.50\n", + "Adstocked value: 41,931.68\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8456\n", + "Raw spend: 41931.50214972429\n", + "After adstock: 41931.67862031253\n", + "After hill transform: 0.983577340821184\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,490.77\n", + "Adstocked value: 208,491.10\n", + "Saturated value: 0.5381\n", + "Final response: 76899.0509\n", + "Raw spend: 208490.7696540958\n", + "After adstock: 208491.10298742916\n", + "After hill transform: 0.5381033580228166\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.50\n", + "Adstocked value: 41,931.68\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8456\n", + "Raw spend: 41931.50214973919\n", + "After adstock: 41931.67862032743\n", + "After hill transform: 0.9835773408212\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,490.95\n", + "Adstocked value: 208,491.28\n", + "Saturated value: 0.5381\n", + "Final response: 76899.0690\n", + "Raw spend: 208490.95048463286\n", + "After adstock: 208491.2838179662\n", + "After hill transform: 0.5381034844514707\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.41\n", + "Adstocked value: 41,931.59\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8430\n", + "Raw spend: 41931.414220167106\n", + "After adstock: 41931.59069075534\n", + "After hill transform: 0.9835772468129218\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,490.95\n", + "Adstocked value: 208,491.28\n", + "Saturated value: 0.5381\n", + "Final response: 76899.0690\n", + "Raw spend: 208490.95048463286\n", + "After adstock: 208491.2838179662\n", + "After hill transform: 0.5381034844514707\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.41\n", + "Adstocked value: 41,931.59\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8430\n", + "Raw spend: 41931.414220167106\n", + "After adstock: 41931.59069075534\n", + "After hill transform: 0.9835772468129218\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.225794758491\n", + "After adstock: 1629.4480169807132\n", + "After hill transform: 9.471148115646842e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,490.95\n", + "Adstocked value: 208,491.28\n", + "Saturated value: 0.5381\n", + "Final response: 76899.0690\n", + "Raw spend: 208490.95048463286\n", + "After adstock: 208491.2838179662\n", + "After hill transform: 0.5381034844514707\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.41\n", + "Adstocked value: 41,931.59\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8430\n", + "Raw spend: 41931.414220167106\n", + "After adstock: 41931.59069075534\n", + "After hill transform: 0.9835772468129218\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,490.95\n", + "Adstocked value: 208,491.28\n", + "Saturated value: 0.5381\n", + "Final response: 76899.0690\n", + "Raw spend: 208490.95048464776\n", + "After adstock: 208491.2838179811\n", + "After hill transform: 0.5381034844514812\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.41\n", + "Adstocked value: 41,931.59\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8430\n", + "Raw spend: 41931.414220167106\n", + "After adstock: 41931.59069075534\n", + "After hill transform: 0.9835772468129218\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,490.95\n", + "Adstocked value: 208,491.28\n", + "Saturated value: 0.5381\n", + "Final response: 76899.0690\n", + "Raw spend: 208490.95048463286\n", + "After adstock: 208491.2838179662\n", + "After hill transform: 0.5381034844514707\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.41\n", + "Adstocked value: 41,931.59\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8430\n", + "Raw spend: 41931.414220167106\n", + "After adstock: 41931.59069075534\n", + "After hill transform: 0.9835772468129218\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,490.95\n", + "Adstocked value: 208,491.28\n", + "Saturated value: 0.5381\n", + "Final response: 76899.0690\n", + "Raw spend: 208490.95048463286\n", + "After adstock: 208491.2838179662\n", + "After hill transform: 0.5381034844514707\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.41\n", + "Adstocked value: 41,931.59\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8430\n", + "Raw spend: 41931.41422018201\n", + "After adstock: 41931.590690770245\n", + "After hill transform: 0.9835772468129377\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,490.95\n", + "Adstocked value: 208,491.28\n", + "Saturated value: 0.5381\n", + "Final response: 76899.0690\n", + "Raw spend: 208490.95048463286\n", + "After adstock: 208491.2838179662\n", + "After hill transform: 0.5381034844514707\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.41\n", + "Adstocked value: 41,931.59\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8430\n", + "Raw spend: 41931.414220167106\n", + "After adstock: 41931.59069075534\n", + "After hill transform: 0.9835772468129218\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.225794758491\n", + "After adstock: 1629.4480169807132\n", + "After hill transform: 9.471148115646842e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,490.95\n", + "Adstocked value: 208,491.28\n", + "Saturated value: 0.5381\n", + "Final response: 76899.0690\n", + "Raw spend: 208490.95048463286\n", + "After adstock: 208491.2838179662\n", + "After hill transform: 0.5381034844514707\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.41\n", + "Adstocked value: 41,931.59\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8430\n", + "Raw spend: 41931.414220167106\n", + "After adstock: 41931.59069075534\n", + "After hill transform: 0.9835772468129218\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,490.95\n", + "Adstocked value: 208,491.28\n", + "Saturated value: 0.5381\n", + "Final response: 76899.0690\n", + "Raw spend: 208490.95048464776\n", + "After adstock: 208491.2838179811\n", + "After hill transform: 0.5381034844514812\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.41\n", + "Adstocked value: 41,931.59\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8430\n", + "Raw spend: 41931.414220167106\n", + "After adstock: 41931.59069075534\n", + "After hill transform: 0.9835772468129218\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,490.95\n", + "Adstocked value: 208,491.28\n", + "Saturated value: 0.5381\n", + "Final response: 76899.0690\n", + "Raw spend: 208490.95048463286\n", + "After adstock: 208491.2838179662\n", + "After hill transform: 0.5381034844514707\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.41\n", + "Adstocked value: 41,931.59\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8430\n", + "Raw spend: 41931.414220167106\n", + "After adstock: 41931.59069075534\n", + "After hill transform: 0.9835772468129218\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,490.95\n", + "Adstocked value: 208,491.28\n", + "Saturated value: 0.5381\n", + "Final response: 76899.0690\n", + "Raw spend: 208490.95048463286\n", + "After adstock: 208491.2838179662\n", + "After hill transform: 0.5381034844514707\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.41\n", + "Adstocked value: 41,931.59\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8430\n", + "Raw spend: 41931.41422018201\n", + "After adstock: 41931.590690770245\n", + "After hill transform: 0.9835772468129377\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,490.94\n", + "Adstocked value: 208,491.27\n", + "Saturated value: 0.5381\n", + "Final response: 76899.0678\n", + "Raw spend: 208490.9387067396\n", + "After adstock: 208491.27204007294\n", + "After hill transform: 0.538103476216896\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.39\n", + "Adstocked value: 41,931.57\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8423\n", + "Raw spend: 41931.39088849387\n", + "After adstock: 41931.56735908211\n", + "After hill transform: 0.9835772218681723\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,490.94\n", + "Adstocked value: 208,491.27\n", + "Saturated value: 0.5381\n", + "Final response: 76899.0678\n", + "Raw spend: 208490.9387067396\n", + "After adstock: 208491.27204007294\n", + "After hill transform: 0.538103476216896\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.39\n", + "Adstocked value: 41,931.57\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8423\n", + "Raw spend: 41931.39088849387\n", + "After adstock: 41931.56735908211\n", + "After hill transform: 0.9835772218681723\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,490.94\n", + "Adstocked value: 208,491.28\n", + "Saturated value: 0.5381\n", + "Final response: 76899.0684\n", + "Raw spend: 208490.944337344\n", + "After adstock: 208491.27767067734\n", + "After hill transform: 0.5381034801535622\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.40\n", + "Adstocked value: 41,931.58\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8426\n", + "Raw spend: 41931.402042561815\n", + "After adstock: 41931.57851315005\n", + "After hill transform: 0.9835772337934027\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,490.94\n", + "Adstocked value: 208,491.28\n", + "Saturated value: 0.5381\n", + "Final response: 76899.0684\n", + "Raw spend: 208490.944337344\n", + "After adstock: 208491.27767067734\n", + "After hill transform: 0.5381034801535622\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.40\n", + "Adstocked value: 41,931.58\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8426\n", + "Raw spend: 41931.402042561815\n", + "After adstock: 41931.57851315005\n", + "After hill transform: 0.9835772337934027\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.225794758491\n", + "After adstock: 1629.4480169807132\n", + "After hill transform: 9.471148115646842e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,490.94\n", + "Adstocked value: 208,491.28\n", + "Saturated value: 0.5381\n", + "Final response: 76899.0684\n", + "Raw spend: 208490.944337344\n", + "After adstock: 208491.27767067734\n", + "After hill transform: 0.5381034801535622\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.40\n", + "Adstocked value: 41,931.58\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8426\n", + "Raw spend: 41931.402042561815\n", + "After adstock: 41931.57851315005\n", + "After hill transform: 0.9835772337934027\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,490.94\n", + "Adstocked value: 208,491.28\n", + "Saturated value: 0.5381\n", + "Final response: 76899.0684\n", + "Raw spend: 208490.9443373589\n", + "After adstock: 208491.27767069225\n", + "After hill transform: 0.5381034801535725\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.40\n", + "Adstocked value: 41,931.58\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8426\n", + "Raw spend: 41931.402042561815\n", + "After adstock: 41931.57851315005\n", + "After hill transform: 0.9835772337934027\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,490.94\n", + "Adstocked value: 208,491.28\n", + "Saturated value: 0.5381\n", + "Final response: 76899.0684\n", + "Raw spend: 208490.944337344\n", + "After adstock: 208491.27767067734\n", + "After hill transform: 0.5381034801535622\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.40\n", + "Adstocked value: 41,931.58\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8426\n", + "Raw spend: 41931.402042561815\n", + "After adstock: 41931.57851315005\n", + "After hill transform: 0.9835772337934027\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,490.94\n", + "Adstocked value: 208,491.28\n", + "Saturated value: 0.5381\n", + "Final response: 76899.0684\n", + "Raw spend: 208490.944337344\n", + "After adstock: 208491.27767067734\n", + "After hill transform: 0.5381034801535622\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.40\n", + "Adstocked value: 41,931.58\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8426\n", + "Raw spend: 41931.402042576716\n", + "After adstock: 41931.57851316495\n", + "After hill transform: 0.9835772337934187\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,490.94\n", + "Adstocked value: 208,491.28\n", + "Saturated value: 0.5381\n", + "Final response: 76899.0684\n", + "Raw spend: 208490.944337344\n", + "After adstock: 208491.27767067734\n", + "After hill transform: 0.5381034801535622\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.40\n", + "Adstocked value: 41,931.58\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8426\n", + "Raw spend: 41931.402042561815\n", + "After adstock: 41931.57851315005\n", + "After hill transform: 0.9835772337934027\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.225794758491\n", + "After adstock: 1629.4480169807132\n", + "After hill transform: 9.471148115646842e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,490.94\n", + "Adstocked value: 208,491.28\n", + "Saturated value: 0.5381\n", + "Final response: 76899.0684\n", + "Raw spend: 208490.944337344\n", + "After adstock: 208491.27767067734\n", + "After hill transform: 0.5381034801535622\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.40\n", + "Adstocked value: 41,931.58\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8426\n", + "Raw spend: 41931.402042561815\n", + "After adstock: 41931.57851315005\n", + "After hill transform: 0.9835772337934027\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,490.94\n", + "Adstocked value: 208,491.28\n", + "Saturated value: 0.5381\n", + "Final response: 76899.0684\n", + "Raw spend: 208490.9443373589\n", + "After adstock: 208491.27767069225\n", + "After hill transform: 0.5381034801535725\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.40\n", + "Adstocked value: 41,931.58\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8426\n", + "Raw spend: 41931.402042561815\n", + "After adstock: 41931.57851315005\n", + "After hill transform: 0.9835772337934027\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,490.94\n", + "Adstocked value: 208,491.28\n", + "Saturated value: 0.5381\n", + "Final response: 76899.0684\n", + "Raw spend: 208490.944337344\n", + "After adstock: 208491.27767067734\n", + "After hill transform: 0.5381034801535622\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.40\n", + "Adstocked value: 41,931.58\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8426\n", + "Raw spend: 41931.402042561815\n", + "After adstock: 41931.57851315005\n", + "After hill transform: 0.9835772337934027\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,490.94\n", + "Adstocked value: 208,491.28\n", + "Saturated value: 0.5381\n", + "Final response: 76899.0684\n", + "Raw spend: 208490.944337344\n", + "After adstock: 208491.27767067734\n", + "After hill transform: 0.5381034801535622\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.40\n", + "Adstocked value: 41,931.58\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8426\n", + "Raw spend: 41931.402042576716\n", + "After adstock: 41931.57851316495\n", + "After hill transform: 0.9835772337934187\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.24\n", + "Adstocked value: 1,629.46\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2360169802193\n", + "After adstock: 1629.4582392024415\n", + "After hill transform: 9.471326165091029e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,491.06\n", + "Adstocked value: 208,491.39\n", + "Saturated value: 0.5381\n", + "Final response: 76899.0798\n", + "Raw spend: 208491.05837893882\n", + "After adstock: 208491.39171227216\n", + "After hill transform: 0.5381035598863073\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34469423293\n", + "After adstock: 38566.67802756627\n", + "After hill transform: 0.8014150986178183\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.29\n", + "Adstocked value: 41,931.47\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8394\n", + "Raw spend: 41931.29458326457\n", + "After adstock: 41931.47105385281\n", + "After hill transform: 0.9835771189041704\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.24\n", + "Adstocked value: 1,629.46\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2360169802193\n", + "After adstock: 1629.4582392024415\n", + "After hill transform: 9.471326165091029e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,491.06\n", + "Adstocked value: 208,491.39\n", + "Saturated value: 0.5381\n", + "Final response: 76899.0798\n", + "Raw spend: 208491.05837893882\n", + "After adstock: 208491.39171227216\n", + "After hill transform: 0.5381035598863073\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34469423293\n", + "After adstock: 38566.67802756627\n", + "After hill transform: 0.8014150986178183\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.29\n", + "Adstocked value: 41,931.47\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8394\n", + "Raw spend: 41931.29458326457\n", + "After adstock: 41931.47105385281\n", + "After hill transform: 0.9835771189041704\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.24\n", + "Adstocked value: 1,629.46\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2360169951205\n", + "After adstock: 1629.4582392173427\n", + "After hill transform: 9.471326165350575e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,491.06\n", + "Adstocked value: 208,491.39\n", + "Saturated value: 0.5381\n", + "Final response: 76899.0798\n", + "Raw spend: 208491.05837893882\n", + "After adstock: 208491.39171227216\n", + "After hill transform: 0.5381035598863073\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34469423293\n", + "After adstock: 38566.67802756627\n", + "After hill transform: 0.8014150986178183\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.29\n", + "Adstocked value: 41,931.47\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8394\n", + "Raw spend: 41931.29458326457\n", + "After adstock: 41931.47105385281\n", + "After hill transform: 0.9835771189041704\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.24\n", + "Adstocked value: 1,629.46\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2360169802193\n", + "After adstock: 1629.4582392024415\n", + "After hill transform: 9.471326165091029e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,491.06\n", + "Adstocked value: 208,491.39\n", + "Saturated value: 0.5381\n", + "Final response: 76899.0798\n", + "Raw spend: 208491.05837895372\n", + "After adstock: 208491.39171228706\n", + "After hill transform: 0.5381035598863178\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34469423293\n", + "After adstock: 38566.67802756627\n", + "After hill transform: 0.8014150986178183\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.29\n", + "Adstocked value: 41,931.47\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8394\n", + "Raw spend: 41931.29458326457\n", + "After adstock: 41931.47105385281\n", + "After hill transform: 0.9835771189041704\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.24\n", + "Adstocked value: 1,629.46\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2360169802193\n", + "After adstock: 1629.4582392024415\n", + "After hill transform: 9.471326165091029e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,491.06\n", + "Adstocked value: 208,491.39\n", + "Saturated value: 0.5381\n", + "Final response: 76899.0798\n", + "Raw spend: 208491.05837893882\n", + "After adstock: 208491.39171227216\n", + "After hill transform: 0.5381035598863073\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34469424783\n", + "After adstock: 38566.67802758117\n", + "After hill transform: 0.8014150986179802\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.29\n", + "Adstocked value: 41,931.47\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8394\n", + "Raw spend: 41931.29458326457\n", + "After adstock: 41931.47105385281\n", + "After hill transform: 0.9835771189041704\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.24\n", + "Adstocked value: 1,629.46\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2360169802193\n", + "After adstock: 1629.4582392024415\n", + "After hill transform: 9.471326165091029e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,491.06\n", + "Adstocked value: 208,491.39\n", + "Saturated value: 0.5381\n", + "Final response: 76899.0798\n", + "Raw spend: 208491.05837893882\n", + "After adstock: 208491.39171227216\n", + "After hill transform: 0.5381035598863073\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34469423293\n", + "After adstock: 38566.67802756627\n", + "After hill transform: 0.8014150986178183\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.29\n", + "Adstocked value: 41,931.47\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8394\n", + "Raw spend: 41931.29458327947\n", + "After adstock: 41931.47105386771\n", + "After hill transform: 0.9835771189041864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.24\n", + "Adstocked value: 1,629.46\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2360169802193\n", + "After adstock: 1629.4582392024415\n", + "After hill transform: 9.471326165091029e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,491.06\n", + "Adstocked value: 208,491.39\n", + "Saturated value: 0.5381\n", + "Final response: 76899.0798\n", + "Raw spend: 208491.05837893882\n", + "After adstock: 208491.39171227216\n", + "After hill transform: 0.5381035598863073\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34469423293\n", + "After adstock: 38566.67802756627\n", + "After hill transform: 0.8014150986178183\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.29\n", + "Adstocked value: 41,931.47\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8394\n", + "Raw spend: 41931.29458326457\n", + "After adstock: 41931.47105385281\n", + "After hill transform: 0.9835771189041704\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.24\n", + "Adstocked value: 1,629.46\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2360169951205\n", + "After adstock: 1629.4582392173427\n", + "After hill transform: 9.471326165350575e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,491.06\n", + "Adstocked value: 208,491.39\n", + "Saturated value: 0.5381\n", + "Final response: 76899.0798\n", + "Raw spend: 208491.05837893882\n", + "After adstock: 208491.39171227216\n", + "After hill transform: 0.5381035598863073\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34469423293\n", + "After adstock: 38566.67802756627\n", + "After hill transform: 0.8014150986178183\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.29\n", + "Adstocked value: 41,931.47\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8394\n", + "Raw spend: 41931.29458326457\n", + "After adstock: 41931.47105385281\n", + "After hill transform: 0.9835771189041704\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.24\n", + "Adstocked value: 1,629.46\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2360169802193\n", + "After adstock: 1629.4582392024415\n", + "After hill transform: 9.471326165091029e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,491.06\n", + "Adstocked value: 208,491.39\n", + "Saturated value: 0.5381\n", + "Final response: 76899.0798\n", + "Raw spend: 208491.05837895372\n", + "After adstock: 208491.39171228706\n", + "After hill transform: 0.5381035598863178\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34469423293\n", + "After adstock: 38566.67802756627\n", + "After hill transform: 0.8014150986178183\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.29\n", + "Adstocked value: 41,931.47\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8394\n", + "Raw spend: 41931.29458326457\n", + "After adstock: 41931.47105385281\n", + "After hill transform: 0.9835771189041704\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.24\n", + "Adstocked value: 1,629.46\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2360169802193\n", + "After adstock: 1629.4582392024415\n", + "After hill transform: 9.471326165091029e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,491.06\n", + "Adstocked value: 208,491.39\n", + "Saturated value: 0.5381\n", + "Final response: 76899.0798\n", + "Raw spend: 208491.05837893882\n", + "After adstock: 208491.39171227216\n", + "After hill transform: 0.5381035598863073\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34469424783\n", + "After adstock: 38566.67802758117\n", + "After hill transform: 0.8014150986179802\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.29\n", + "Adstocked value: 41,931.47\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8394\n", + "Raw spend: 41931.29458326457\n", + "After adstock: 41931.47105385281\n", + "After hill transform: 0.9835771189041704\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.24\n", + "Adstocked value: 1,629.46\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2360169802193\n", + "After adstock: 1629.4582392024415\n", + "After hill transform: 9.471326165091029e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,491.06\n", + "Adstocked value: 208,491.39\n", + "Saturated value: 0.5381\n", + "Final response: 76899.0798\n", + "Raw spend: 208491.05837893882\n", + "After adstock: 208491.39171227216\n", + "After hill transform: 0.5381035598863073\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34469423293\n", + "After adstock: 38566.67802756627\n", + "After hill transform: 0.8014150986178183\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,931.29\n", + "Adstocked value: 41,931.47\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8394\n", + "Raw spend: 41931.29458327947\n", + "After adstock: 41931.47105386771\n", + "After hill transform: 0.9835771189041864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.27\n", + "Adstocked value: 1,629.49\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2657029931938\n", + "After adstock: 1629.487925215416\n", + "After hill transform: 9.471843245182361e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,491.70\n", + "Adstocked value: 208,492.03\n", + "Saturated value: 0.5381\n", + "Final response: 76899.1439\n", + "Raw spend: 208491.70027484233\n", + "After adstock: 208492.03360817567\n", + "After hill transform: 0.5381040086701535\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.3446078057\n", + "After adstock: 38566.67794113904\n", + "After hill transform: 0.8014150976789169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,930.72\n", + "Adstocked value: 41,930.90\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8222\n", + "Raw spend: 41930.71878961934\n", + "After adstock: 41930.89526020758\n", + "After hill transform: 0.9835765032806069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.27\n", + "Adstocked value: 1,629.49\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2657029931938\n", + "After adstock: 1629.487925215416\n", + "After hill transform: 9.471843245182361e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,491.70\n", + "Adstocked value: 208,492.03\n", + "Saturated value: 0.5381\n", + "Final response: 76899.1439\n", + "Raw spend: 208491.70027484233\n", + "After adstock: 208492.03360817567\n", + "After hill transform: 0.5381040086701535\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.3446078057\n", + "After adstock: 38566.67794113904\n", + "After hill transform: 0.8014150976789169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,930.72\n", + "Adstocked value: 41,930.90\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8222\n", + "Raw spend: 41930.71878961934\n", + "After adstock: 41930.89526020758\n", + "After hill transform: 0.9835765032806069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.27\n", + "Adstocked value: 1,629.49\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.265703008095\n", + "After adstock: 1629.4879252303172\n", + "After hill transform: 9.471843245441919e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,491.70\n", + "Adstocked value: 208,492.03\n", + "Saturated value: 0.5381\n", + "Final response: 76899.1439\n", + "Raw spend: 208491.70027484233\n", + "After adstock: 208492.03360817567\n", + "After hill transform: 0.5381040086701535\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.3446078057\n", + "After adstock: 38566.67794113904\n", + "After hill transform: 0.8014150976789169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,930.72\n", + "Adstocked value: 41,930.90\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8222\n", + "Raw spend: 41930.71878961934\n", + "After adstock: 41930.89526020758\n", + "After hill transform: 0.9835765032806069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.27\n", + "Adstocked value: 1,629.49\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2657029931938\n", + "After adstock: 1629.487925215416\n", + "After hill transform: 9.471843245182361e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,491.70\n", + "Adstocked value: 208,492.03\n", + "Saturated value: 0.5381\n", + "Final response: 76899.1439\n", + "Raw spend: 208491.70027485723\n", + "After adstock: 208492.03360819057\n", + "After hill transform: 0.538104008670164\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.3446078057\n", + "After adstock: 38566.67794113904\n", + "After hill transform: 0.8014150976789169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,930.72\n", + "Adstocked value: 41,930.90\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8222\n", + "Raw spend: 41930.71878961934\n", + "After adstock: 41930.89526020758\n", + "After hill transform: 0.9835765032806069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.27\n", + "Adstocked value: 1,629.49\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2657029931938\n", + "After adstock: 1629.487925215416\n", + "After hill transform: 9.471843245182361e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,491.70\n", + "Adstocked value: 208,492.03\n", + "Saturated value: 0.5381\n", + "Final response: 76899.1439\n", + "Raw spend: 208491.70027484233\n", + "After adstock: 208492.03360817567\n", + "After hill transform: 0.5381040086701535\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.3446078206\n", + "After adstock: 38566.67794115394\n", + "After hill transform: 0.8014150976790788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,930.72\n", + "Adstocked value: 41,930.90\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8222\n", + "Raw spend: 41930.71878961934\n", + "After adstock: 41930.89526020758\n", + "After hill transform: 0.9835765032806069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.27\n", + "Adstocked value: 1,629.49\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2657029931938\n", + "After adstock: 1629.487925215416\n", + "After hill transform: 9.471843245182361e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,491.70\n", + "Adstocked value: 208,492.03\n", + "Saturated value: 0.5381\n", + "Final response: 76899.1439\n", + "Raw spend: 208491.70027484233\n", + "After adstock: 208492.03360817567\n", + "After hill transform: 0.5381040086701535\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.3446078057\n", + "After adstock: 38566.67794113904\n", + "After hill transform: 0.8014150976789169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,930.72\n", + "Adstocked value: 41,930.90\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8222\n", + "Raw spend: 41930.718789634244\n", + "After adstock: 41930.89526022248\n", + "After hill transform: 0.9835765032806227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.27\n", + "Adstocked value: 1,629.49\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2657029931938\n", + "After adstock: 1629.487925215416\n", + "After hill transform: 9.471843245182361e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,491.70\n", + "Adstocked value: 208,492.03\n", + "Saturated value: 0.5381\n", + "Final response: 76899.1439\n", + "Raw spend: 208491.70027484233\n", + "After adstock: 208492.03360817567\n", + "After hill transform: 0.5381040086701535\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.3446078057\n", + "After adstock: 38566.67794113904\n", + "After hill transform: 0.8014150976789169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,930.72\n", + "Adstocked value: 41,930.90\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8222\n", + "Raw spend: 41930.71878961934\n", + "After adstock: 41930.89526020758\n", + "After hill transform: 0.9835765032806069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.27\n", + "Adstocked value: 1,629.49\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.265703008095\n", + "After adstock: 1629.4879252303172\n", + "After hill transform: 9.471843245441919e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,491.70\n", + "Adstocked value: 208,492.03\n", + "Saturated value: 0.5381\n", + "Final response: 76899.1439\n", + "Raw spend: 208491.70027484233\n", + "After adstock: 208492.03360817567\n", + "After hill transform: 0.5381040086701535\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.3446078057\n", + "After adstock: 38566.67794113904\n", + "After hill transform: 0.8014150976789169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,930.72\n", + "Adstocked value: 41,930.90\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8222\n", + "Raw spend: 41930.71878961934\n", + "After adstock: 41930.89526020758\n", + "After hill transform: 0.9835765032806069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.27\n", + "Adstocked value: 1,629.49\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2657029931938\n", + "After adstock: 1629.487925215416\n", + "After hill transform: 9.471843245182361e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,491.70\n", + "Adstocked value: 208,492.03\n", + "Saturated value: 0.5381\n", + "Final response: 76899.1439\n", + "Raw spend: 208491.70027485723\n", + "After adstock: 208492.03360819057\n", + "After hill transform: 0.538104008670164\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.3446078057\n", + "After adstock: 38566.67794113904\n", + "After hill transform: 0.8014150976789169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,930.72\n", + "Adstocked value: 41,930.90\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8222\n", + "Raw spend: 41930.71878961934\n", + "After adstock: 41930.89526020758\n", + "After hill transform: 0.9835765032806069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.27\n", + "Adstocked value: 1,629.49\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2657029931938\n", + "After adstock: 1629.487925215416\n", + "After hill transform: 9.471843245182361e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,491.70\n", + "Adstocked value: 208,492.03\n", + "Saturated value: 0.5381\n", + "Final response: 76899.1439\n", + "Raw spend: 208491.70027484233\n", + "After adstock: 208492.03360817567\n", + "After hill transform: 0.5381040086701535\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.3446078206\n", + "After adstock: 38566.67794115394\n", + "After hill transform: 0.8014150976790788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,930.72\n", + "Adstocked value: 41,930.90\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8222\n", + "Raw spend: 41930.71878961934\n", + "After adstock: 41930.89526020758\n", + "After hill transform: 0.9835765032806069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.27\n", + "Adstocked value: 1,629.49\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2657029931938\n", + "After adstock: 1629.487925215416\n", + "After hill transform: 9.471843245182361e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,491.70\n", + "Adstocked value: 208,492.03\n", + "Saturated value: 0.5381\n", + "Final response: 76899.1439\n", + "Raw spend: 208491.70027484233\n", + "After adstock: 208492.03360817567\n", + "After hill transform: 0.5381040086701535\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.3446078057\n", + "After adstock: 38566.67794113904\n", + "After hill transform: 0.8014150976789169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,930.72\n", + "Adstocked value: 41,930.90\n", + "Saturated value: 0.9836\n", + "Final response: 27522.8222\n", + "Raw spend: 41930.718789634244\n", + "After adstock: 41930.89526022248\n", + "After hill transform: 0.9835765032806227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.24\n", + "Adstocked value: 1,629.46\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2386156093653\n", + "After adstock: 1629.4608378315875\n", + "After hill transform: 9.471371428060439e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,493.50\n", + "Adstocked value: 208,493.83\n", + "Saturated value: 0.5381\n", + "Final response: 76899.3233\n", + "Raw spend: 208493.4954079567\n", + "After adstock: 208493.82874129005\n", + "After hill transform: 0.5381052637363106\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344686539436\n", + "After adstock: 38566.67801987277\n", + "After hill transform: 0.8014150985342402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,929.20\n", + "Adstocked value: 41,929.38\n", + "Saturated value: 0.9836\n", + "Final response: 27522.7768\n", + "Raw spend: 41929.20145278912\n", + "After adstock: 41929.37792337736\n", + "After hill transform: 0.9835748808344136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.24\n", + "Adstocked value: 1,629.46\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2386156093653\n", + "After adstock: 1629.4608378315875\n", + "After hill transform: 9.471371428060439e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,493.50\n", + "Adstocked value: 208,493.83\n", + "Saturated value: 0.5381\n", + "Final response: 76899.3233\n", + "Raw spend: 208493.4954079567\n", + "After adstock: 208493.82874129005\n", + "After hill transform: 0.5381052637363106\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344686539436\n", + "After adstock: 38566.67801987277\n", + "After hill transform: 0.8014150985342402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,929.20\n", + "Adstocked value: 41,929.38\n", + "Saturated value: 0.9836\n", + "Final response: 27522.7768\n", + "Raw spend: 41929.20145278912\n", + "After adstock: 41929.37792337736\n", + "After hill transform: 0.9835748808344136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.24\n", + "Adstocked value: 1,629.46\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2386156242665\n", + "After adstock: 1629.4608378464886\n", + "After hill transform: 9.471371428319988e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,493.50\n", + "Adstocked value: 208,493.83\n", + "Saturated value: 0.5381\n", + "Final response: 76899.3233\n", + "Raw spend: 208493.4954079567\n", + "After adstock: 208493.82874129005\n", + "After hill transform: 0.5381052637363106\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344686539436\n", + "After adstock: 38566.67801987277\n", + "After hill transform: 0.8014150985342402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,929.20\n", + "Adstocked value: 41,929.38\n", + "Saturated value: 0.9836\n", + "Final response: 27522.7768\n", + "Raw spend: 41929.20145278912\n", + "After adstock: 41929.37792337736\n", + "After hill transform: 0.9835748808344136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.24\n", + "Adstocked value: 1,629.46\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2386156093653\n", + "After adstock: 1629.4608378315875\n", + "After hill transform: 9.471371428060439e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,493.50\n", + "Adstocked value: 208,493.83\n", + "Saturated value: 0.5381\n", + "Final response: 76899.3233\n", + "Raw spend: 208493.4954079716\n", + "After adstock: 208493.82874130495\n", + "After hill transform: 0.538105263736321\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344686539436\n", + "After adstock: 38566.67801987277\n", + "After hill transform: 0.8014150985342402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,929.20\n", + "Adstocked value: 41,929.38\n", + "Saturated value: 0.9836\n", + "Final response: 27522.7768\n", + "Raw spend: 41929.20145278912\n", + "After adstock: 41929.37792337736\n", + "After hill transform: 0.9835748808344136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.24\n", + "Adstocked value: 1,629.46\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2386156093653\n", + "After adstock: 1629.4608378315875\n", + "After hill transform: 9.471371428060439e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,493.50\n", + "Adstocked value: 208,493.83\n", + "Saturated value: 0.5381\n", + "Final response: 76899.3233\n", + "Raw spend: 208493.4954079567\n", + "After adstock: 208493.82874129005\n", + "After hill transform: 0.5381052637363106\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34468655434\n", + "After adstock: 38566.67801988767\n", + "After hill transform: 0.8014150985344021\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,929.20\n", + "Adstocked value: 41,929.38\n", + "Saturated value: 0.9836\n", + "Final response: 27522.7768\n", + "Raw spend: 41929.20145278912\n", + "After adstock: 41929.37792337736\n", + "After hill transform: 0.9835748808344136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.24\n", + "Adstocked value: 1,629.46\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2386156093653\n", + "After adstock: 1629.4608378315875\n", + "After hill transform: 9.471371428060439e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,493.50\n", + "Adstocked value: 208,493.83\n", + "Saturated value: 0.5381\n", + "Final response: 76899.3233\n", + "Raw spend: 208493.4954079567\n", + "After adstock: 208493.82874129005\n", + "After hill transform: 0.5381052637363106\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344686539436\n", + "After adstock: 38566.67801987277\n", + "After hill transform: 0.8014150985342402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,929.20\n", + "Adstocked value: 41,929.38\n", + "Saturated value: 0.9836\n", + "Final response: 27522.7768\n", + "Raw spend: 41929.20145280402\n", + "After adstock: 41929.37792339226\n", + "After hill transform: 0.9835748808344296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.24\n", + "Adstocked value: 1,629.46\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2386156093653\n", + "After adstock: 1629.4608378315875\n", + "After hill transform: 9.471371428060439e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,493.50\n", + "Adstocked value: 208,493.83\n", + "Saturated value: 0.5381\n", + "Final response: 76899.3233\n", + "Raw spend: 208493.4954079567\n", + "After adstock: 208493.82874129005\n", + "After hill transform: 0.5381052637363106\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344686539436\n", + "After adstock: 38566.67801987277\n", + "After hill transform: 0.8014150985342402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,929.20\n", + "Adstocked value: 41,929.38\n", + "Saturated value: 0.9836\n", + "Final response: 27522.7768\n", + "Raw spend: 41929.20145278912\n", + "After adstock: 41929.37792337736\n", + "After hill transform: 0.9835748808344136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.24\n", + "Adstocked value: 1,629.46\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2386156242665\n", + "After adstock: 1629.4608378464886\n", + "After hill transform: 9.471371428319988e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,493.50\n", + "Adstocked value: 208,493.83\n", + "Saturated value: 0.5381\n", + "Final response: 76899.3233\n", + "Raw spend: 208493.4954079567\n", + "After adstock: 208493.82874129005\n", + "After hill transform: 0.5381052637363106\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344686539436\n", + "After adstock: 38566.67801987277\n", + "After hill transform: 0.8014150985342402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,929.20\n", + "Adstocked value: 41,929.38\n", + "Saturated value: 0.9836\n", + "Final response: 27522.7768\n", + "Raw spend: 41929.20145278912\n", + "After adstock: 41929.37792337736\n", + "After hill transform: 0.9835748808344136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.24\n", + "Adstocked value: 1,629.46\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2386156093653\n", + "After adstock: 1629.4608378315875\n", + "After hill transform: 9.471371428060439e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,493.50\n", + "Adstocked value: 208,493.83\n", + "Saturated value: 0.5381\n", + "Final response: 76899.3233\n", + "Raw spend: 208493.4954079716\n", + "After adstock: 208493.82874130495\n", + "After hill transform: 0.538105263736321\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344686539436\n", + "After adstock: 38566.67801987277\n", + "After hill transform: 0.8014150985342402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,929.20\n", + "Adstocked value: 41,929.38\n", + "Saturated value: 0.9836\n", + "Final response: 27522.7768\n", + "Raw spend: 41929.20145278912\n", + "After adstock: 41929.37792337736\n", + "After hill transform: 0.9835748808344136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.24\n", + "Adstocked value: 1,629.46\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2386156093653\n", + "After adstock: 1629.4608378315875\n", + "After hill transform: 9.471371428060439e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,493.50\n", + "Adstocked value: 208,493.83\n", + "Saturated value: 0.5381\n", + "Final response: 76899.3233\n", + "Raw spend: 208493.4954079567\n", + "After adstock: 208493.82874129005\n", + "After hill transform: 0.5381052637363106\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34468655434\n", + "After adstock: 38566.67801988767\n", + "After hill transform: 0.8014150985344021\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,929.20\n", + "Adstocked value: 41,929.38\n", + "Saturated value: 0.9836\n", + "Final response: 27522.7768\n", + "Raw spend: 41929.20145278912\n", + "After adstock: 41929.37792337736\n", + "After hill transform: 0.9835748808344136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.24\n", + "Adstocked value: 1,629.46\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2386156093653\n", + "After adstock: 1629.4608378315875\n", + "After hill transform: 9.471371428060439e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,493.50\n", + "Adstocked value: 208,493.83\n", + "Saturated value: 0.5381\n", + "Final response: 76899.3233\n", + "Raw spend: 208493.4954079567\n", + "After adstock: 208493.82874129005\n", + "After hill transform: 0.5381052637363106\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344686539436\n", + "After adstock: 38566.67801987277\n", + "After hill transform: 0.8014150985342402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,929.20\n", + "Adstocked value: 41,929.38\n", + "Saturated value: 0.9836\n", + "Final response: 27522.7768\n", + "Raw spend: 41929.20145280402\n", + "After adstock: 41929.37792339226\n", + "After hill transform: 0.9835748808344296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,497.63\n", + "Adstocked value: 208,497.96\n", + "Saturated value: 0.5381\n", + "Final response: 76899.7364\n", + "Raw spend: 208497.63064397863\n", + "After adstock: 208497.96397731197\n", + "After hill transform: 0.5381081548409484\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,925.64\n", + "Adstocked value: 41,925.82\n", + "Saturated value: 0.9836\n", + "Final response: 27522.6702\n", + "Raw spend: 41925.64128373323\n", + "After adstock: 41925.81775432147\n", + "After hill transform: 0.9835710731950672\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,497.63\n", + "Adstocked value: 208,497.96\n", + "Saturated value: 0.5381\n", + "Final response: 76899.7364\n", + "Raw spend: 208497.63064397863\n", + "After adstock: 208497.96397731197\n", + "After hill transform: 0.5381081548409484\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,925.64\n", + "Adstocked value: 41,925.82\n", + "Saturated value: 0.9836\n", + "Final response: 27522.6702\n", + "Raw spend: 41925.64128373323\n", + "After adstock: 41925.81775432147\n", + "After hill transform: 0.9835710731950672\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.225794758491\n", + "After adstock: 1629.4480169807132\n", + "After hill transform: 9.471148115646842e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,497.63\n", + "Adstocked value: 208,497.96\n", + "Saturated value: 0.5381\n", + "Final response: 76899.7364\n", + "Raw spend: 208497.63064397863\n", + "After adstock: 208497.96397731197\n", + "After hill transform: 0.5381081548409484\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,925.64\n", + "Adstocked value: 41,925.82\n", + "Saturated value: 0.9836\n", + "Final response: 27522.6702\n", + "Raw spend: 41925.64128373323\n", + "After adstock: 41925.81775432147\n", + "After hill transform: 0.9835710731950672\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,497.63\n", + "Adstocked value: 208,497.96\n", + "Saturated value: 0.5381\n", + "Final response: 76899.7364\n", + "Raw spend: 208497.63064399353\n", + "After adstock: 208497.96397732687\n", + "After hill transform: 0.5381081548409589\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,925.64\n", + "Adstocked value: 41,925.82\n", + "Saturated value: 0.9836\n", + "Final response: 27522.6702\n", + "Raw spend: 41925.64128373323\n", + "After adstock: 41925.81775432147\n", + "After hill transform: 0.9835710731950672\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,497.63\n", + "Adstocked value: 208,497.96\n", + "Saturated value: 0.5381\n", + "Final response: 76899.7364\n", + "Raw spend: 208497.63064397863\n", + "After adstock: 208497.96397731197\n", + "After hill transform: 0.5381081548409484\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,925.64\n", + "Adstocked value: 41,925.82\n", + "Saturated value: 0.9836\n", + "Final response: 27522.6702\n", + "Raw spend: 41925.64128373323\n", + "After adstock: 41925.81775432147\n", + "After hill transform: 0.9835710731950672\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,497.63\n", + "Adstocked value: 208,497.96\n", + "Saturated value: 0.5381\n", + "Final response: 76899.7364\n", + "Raw spend: 208497.63064397863\n", + "After adstock: 208497.96397731197\n", + "After hill transform: 0.5381081548409484\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,925.64\n", + "Adstocked value: 41,925.82\n", + "Saturated value: 0.9836\n", + "Final response: 27522.6702\n", + "Raw spend: 41925.64128374813\n", + "After adstock: 41925.81775433637\n", + "After hill transform: 0.9835710731950832\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,497.63\n", + "Adstocked value: 208,497.96\n", + "Saturated value: 0.5381\n", + "Final response: 76899.7364\n", + "Raw spend: 208497.63064397863\n", + "After adstock: 208497.96397731197\n", + "After hill transform: 0.5381081548409484\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,925.64\n", + "Adstocked value: 41,925.82\n", + "Saturated value: 0.9836\n", + "Final response: 27522.6702\n", + "Raw spend: 41925.64128373323\n", + "After adstock: 41925.81775432147\n", + "After hill transform: 0.9835710731950672\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.225794758491\n", + "After adstock: 1629.4480169807132\n", + "After hill transform: 9.471148115646842e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,497.63\n", + "Adstocked value: 208,497.96\n", + "Saturated value: 0.5381\n", + "Final response: 76899.7364\n", + "Raw spend: 208497.63064397863\n", + "After adstock: 208497.96397731197\n", + "After hill transform: 0.5381081548409484\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,925.64\n", + "Adstocked value: 41,925.82\n", + "Saturated value: 0.9836\n", + "Final response: 27522.6702\n", + "Raw spend: 41925.64128373323\n", + "After adstock: 41925.81775432147\n", + "After hill transform: 0.9835710731950672\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,497.63\n", + "Adstocked value: 208,497.96\n", + "Saturated value: 0.5381\n", + "Final response: 76899.7364\n", + "Raw spend: 208497.63064399353\n", + "After adstock: 208497.96397732687\n", + "After hill transform: 0.5381081548409589\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,925.64\n", + "Adstocked value: 41,925.82\n", + "Saturated value: 0.9836\n", + "Final response: 27522.6702\n", + "Raw spend: 41925.64128373323\n", + "After adstock: 41925.81775432147\n", + "After hill transform: 0.9835710731950672\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,497.63\n", + "Adstocked value: 208,497.96\n", + "Saturated value: 0.5381\n", + "Final response: 76899.7364\n", + "Raw spend: 208497.63064397863\n", + "After adstock: 208497.96397731197\n", + "After hill transform: 0.5381081548409484\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,925.64\n", + "Adstocked value: 41,925.82\n", + "Saturated value: 0.9836\n", + "Final response: 27522.6702\n", + "Raw spend: 41925.64128373323\n", + "After adstock: 41925.81775432147\n", + "After hill transform: 0.9835710731950672\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,497.63\n", + "Adstocked value: 208,497.96\n", + "Saturated value: 0.5381\n", + "Final response: 76899.7364\n", + "Raw spend: 208497.63064397863\n", + "After adstock: 208497.96397731197\n", + "After hill transform: 0.5381081548409484\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,925.64\n", + "Adstocked value: 41,925.82\n", + "Saturated value: 0.9836\n", + "Final response: 27522.6702\n", + "Raw spend: 41925.64128374813\n", + "After adstock: 41925.81775433637\n", + "After hill transform: 0.9835710731950832\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,530.89\n", + "Adstocked value: 208,531.22\n", + "Saturated value: 0.5381\n", + "Final response: 76903.0588\n", + "Raw spend: 208530.887187662\n", + "After adstock: 208531.22052099535\n", + "After hill transform: 0.5381314036086438\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,897.08\n", + "Adstocked value: 41,897.25\n", + "Saturated value: 0.9835\n", + "Final response: 27521.8142\n", + "Raw spend: 41897.07656799246\n", + "After adstock: 41897.2530385807\n", + "After hill transform: 0.9835404797553862\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,530.89\n", + "Adstocked value: 208,531.22\n", + "Saturated value: 0.5381\n", + "Final response: 76903.0588\n", + "Raw spend: 208530.887187662\n", + "After adstock: 208531.22052099535\n", + "After hill transform: 0.5381314036086438\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,897.08\n", + "Adstocked value: 41,897.25\n", + "Saturated value: 0.9835\n", + "Final response: 27521.8142\n", + "Raw spend: 41897.07656799246\n", + "After adstock: 41897.2530385807\n", + "After hill transform: 0.9835404797553862\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.225794758491\n", + "After adstock: 1629.4480169807132\n", + "After hill transform: 9.471148115646842e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,530.89\n", + "Adstocked value: 208,531.22\n", + "Saturated value: 0.5381\n", + "Final response: 76903.0588\n", + "Raw spend: 208530.887187662\n", + "After adstock: 208531.22052099535\n", + "After hill transform: 0.5381314036086438\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,897.08\n", + "Adstocked value: 41,897.25\n", + "Saturated value: 0.9835\n", + "Final response: 27521.8142\n", + "Raw spend: 41897.07656799246\n", + "After adstock: 41897.2530385807\n", + "After hill transform: 0.9835404797553862\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,530.89\n", + "Adstocked value: 208,531.22\n", + "Saturated value: 0.5381\n", + "Final response: 76903.0588\n", + "Raw spend: 208530.8871876769\n", + "After adstock: 208531.22052101025\n", + "After hill transform: 0.5381314036086541\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,897.08\n", + "Adstocked value: 41,897.25\n", + "Saturated value: 0.9835\n", + "Final response: 27521.8142\n", + "Raw spend: 41897.07656799246\n", + "After adstock: 41897.2530385807\n", + "After hill transform: 0.9835404797553862\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,530.89\n", + "Adstocked value: 208,531.22\n", + "Saturated value: 0.5381\n", + "Final response: 76903.0588\n", + "Raw spend: 208530.887187662\n", + "After adstock: 208531.22052099535\n", + "After hill transform: 0.5381314036086438\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,897.08\n", + "Adstocked value: 41,897.25\n", + "Saturated value: 0.9835\n", + "Final response: 27521.8142\n", + "Raw spend: 41897.07656799246\n", + "After adstock: 41897.2530385807\n", + "After hill transform: 0.9835404797553862\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,530.89\n", + "Adstocked value: 208,531.22\n", + "Saturated value: 0.5381\n", + "Final response: 76903.0588\n", + "Raw spend: 208530.887187662\n", + "After adstock: 208531.22052099535\n", + "After hill transform: 0.5381314036086438\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,897.08\n", + "Adstocked value: 41,897.25\n", + "Saturated value: 0.9835\n", + "Final response: 27521.8142\n", + "Raw spend: 41897.07656800736\n", + "After adstock: 41897.2530385956\n", + "After hill transform: 0.9835404797554022\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,530.89\n", + "Adstocked value: 208,531.22\n", + "Saturated value: 0.5381\n", + "Final response: 76903.0588\n", + "Raw spend: 208530.887187662\n", + "After adstock: 208531.22052099535\n", + "After hill transform: 0.5381314036086438\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,897.08\n", + "Adstocked value: 41,897.25\n", + "Saturated value: 0.9835\n", + "Final response: 27521.8142\n", + "Raw spend: 41897.07656799246\n", + "After adstock: 41897.2530385807\n", + "After hill transform: 0.9835404797553862\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.225794758491\n", + "After adstock: 1629.4480169807132\n", + "After hill transform: 9.471148115646842e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,530.89\n", + "Adstocked value: 208,531.22\n", + "Saturated value: 0.5381\n", + "Final response: 76903.0588\n", + "Raw spend: 208530.887187662\n", + "After adstock: 208531.22052099535\n", + "After hill transform: 0.5381314036086438\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,897.08\n", + "Adstocked value: 41,897.25\n", + "Saturated value: 0.9835\n", + "Final response: 27521.8142\n", + "Raw spend: 41897.07656799246\n", + "After adstock: 41897.2530385807\n", + "After hill transform: 0.9835404797553862\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,530.89\n", + "Adstocked value: 208,531.22\n", + "Saturated value: 0.5381\n", + "Final response: 76903.0588\n", + "Raw spend: 208530.8871876769\n", + "After adstock: 208531.22052101025\n", + "After hill transform: 0.5381314036086541\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,897.08\n", + "Adstocked value: 41,897.25\n", + "Saturated value: 0.9835\n", + "Final response: 27521.8142\n", + "Raw spend: 41897.07656799246\n", + "After adstock: 41897.2530385807\n", + "After hill transform: 0.9835404797553862\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,530.89\n", + "Adstocked value: 208,531.22\n", + "Saturated value: 0.5381\n", + "Final response: 76903.0588\n", + "Raw spend: 208530.887187662\n", + "After adstock: 208531.22052099535\n", + "After hill transform: 0.5381314036086438\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,897.08\n", + "Adstocked value: 41,897.25\n", + "Saturated value: 0.9835\n", + "Final response: 27521.8142\n", + "Raw spend: 41897.07656799246\n", + "After adstock: 41897.2530385807\n", + "After hill transform: 0.9835404797553862\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,530.89\n", + "Adstocked value: 208,531.22\n", + "Saturated value: 0.5381\n", + "Final response: 76903.0588\n", + "Raw spend: 208530.887187662\n", + "After adstock: 208531.22052099535\n", + "After hill transform: 0.5381314036086438\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,897.08\n", + "Adstocked value: 41,897.25\n", + "Saturated value: 0.9835\n", + "Final response: 27521.8142\n", + "Raw spend: 41897.07656800736\n", + "After adstock: 41897.2530385956\n", + "After hill transform: 0.9835404797554022\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,538.88\n", + "Adstocked value: 208,539.21\n", + "Saturated value: 0.5381\n", + "Final response: 76903.8568\n", + "Raw spend: 208538.8751528441\n", + "After adstock: 208539.20848617743\n", + "After hill transform: 0.5381369872063241\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,890.02\n", + "Adstocked value: 41,890.20\n", + "Saturated value: 0.9835\n", + "Final response: 27521.6025\n", + "Raw spend: 41890.02439041296\n", + "After adstock: 41890.2008610012\n", + "After hill transform: 0.9835329148851731\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,538.88\n", + "Adstocked value: 208,539.21\n", + "Saturated value: 0.5381\n", + "Final response: 76903.8568\n", + "Raw spend: 208538.8751528441\n", + "After adstock: 208539.20848617743\n", + "After hill transform: 0.5381369872063241\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,890.02\n", + "Adstocked value: 41,890.20\n", + "Saturated value: 0.9835\n", + "Final response: 27521.6025\n", + "Raw spend: 41890.02439041296\n", + "After adstock: 41890.2008610012\n", + "After hill transform: 0.9835329148851731\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.225794758491\n", + "After adstock: 1629.4480169807132\n", + "After hill transform: 9.471148115646842e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,538.88\n", + "Adstocked value: 208,539.21\n", + "Saturated value: 0.5381\n", + "Final response: 76903.8568\n", + "Raw spend: 208538.8751528441\n", + "After adstock: 208539.20848617743\n", + "After hill transform: 0.5381369872063241\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,890.02\n", + "Adstocked value: 41,890.20\n", + "Saturated value: 0.9835\n", + "Final response: 27521.6025\n", + "Raw spend: 41890.02439041296\n", + "After adstock: 41890.2008610012\n", + "After hill transform: 0.9835329148851731\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,538.88\n", + "Adstocked value: 208,539.21\n", + "Saturated value: 0.5381\n", + "Final response: 76903.8568\n", + "Raw spend: 208538.875152859\n", + "After adstock: 208539.20848619234\n", + "After hill transform: 0.5381369872063344\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,890.02\n", + "Adstocked value: 41,890.20\n", + "Saturated value: 0.9835\n", + "Final response: 27521.6025\n", + "Raw spend: 41890.02439041296\n", + "After adstock: 41890.2008610012\n", + "After hill transform: 0.9835329148851731\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,538.88\n", + "Adstocked value: 208,539.21\n", + "Saturated value: 0.5381\n", + "Final response: 76903.8568\n", + "Raw spend: 208538.8751528441\n", + "After adstock: 208539.20848617743\n", + "After hill transform: 0.5381369872063241\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,890.02\n", + "Adstocked value: 41,890.20\n", + "Saturated value: 0.9835\n", + "Final response: 27521.6025\n", + "Raw spend: 41890.02439041296\n", + "After adstock: 41890.2008610012\n", + "After hill transform: 0.9835329148851731\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,538.88\n", + "Adstocked value: 208,539.21\n", + "Saturated value: 0.5381\n", + "Final response: 76903.8568\n", + "Raw spend: 208538.8751528441\n", + "After adstock: 208539.20848617743\n", + "After hill transform: 0.5381369872063241\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,890.02\n", + "Adstocked value: 41,890.20\n", + "Saturated value: 0.9835\n", + "Final response: 27521.6025\n", + "Raw spend: 41890.02439042786\n", + "After adstock: 41890.2008610161\n", + "After hill transform: 0.9835329148851891\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,538.88\n", + "Adstocked value: 208,539.21\n", + "Saturated value: 0.5381\n", + "Final response: 76903.8568\n", + "Raw spend: 208538.8751528441\n", + "After adstock: 208539.20848617743\n", + "After hill transform: 0.5381369872063241\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,890.02\n", + "Adstocked value: 41,890.20\n", + "Saturated value: 0.9835\n", + "Final response: 27521.6025\n", + "Raw spend: 41890.02439041296\n", + "After adstock: 41890.2008610012\n", + "After hill transform: 0.9835329148851731\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.225794758491\n", + "After adstock: 1629.4480169807132\n", + "After hill transform: 9.471148115646842e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,538.88\n", + "Adstocked value: 208,539.21\n", + "Saturated value: 0.5381\n", + "Final response: 76903.8568\n", + "Raw spend: 208538.8751528441\n", + "After adstock: 208539.20848617743\n", + "After hill transform: 0.5381369872063241\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,890.02\n", + "Adstocked value: 41,890.20\n", + "Saturated value: 0.9835\n", + "Final response: 27521.6025\n", + "Raw spend: 41890.02439041296\n", + "After adstock: 41890.2008610012\n", + "After hill transform: 0.9835329148851731\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,538.88\n", + "Adstocked value: 208,539.21\n", + "Saturated value: 0.5381\n", + "Final response: 76903.8568\n", + "Raw spend: 208538.875152859\n", + "After adstock: 208539.20848619234\n", + "After hill transform: 0.5381369872063344\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,890.02\n", + "Adstocked value: 41,890.20\n", + "Saturated value: 0.9835\n", + "Final response: 27521.6025\n", + "Raw spend: 41890.02439041296\n", + "After adstock: 41890.2008610012\n", + "After hill transform: 0.9835329148851731\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,538.88\n", + "Adstocked value: 208,539.21\n", + "Saturated value: 0.5381\n", + "Final response: 76903.8568\n", + "Raw spend: 208538.8751528441\n", + "After adstock: 208539.20848617743\n", + "After hill transform: 0.5381369872063241\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,890.02\n", + "Adstocked value: 41,890.20\n", + "Saturated value: 0.9835\n", + "Final response: 27521.6025\n", + "Raw spend: 41890.02439041296\n", + "After adstock: 41890.2008610012\n", + "After hill transform: 0.9835329148851731\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 208,538.88\n", + "Adstocked value: 208,539.21\n", + "Saturated value: 0.5381\n", + "Final response: 76903.8568\n", + "Raw spend: 208538.8751528441\n", + "After adstock: 208539.20848617743\n", + "After hill transform: 0.5381369872063241\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,890.02\n", + "Adstocked value: 41,890.20\n", + "Saturated value: 0.9835\n", + "Final response: 27521.6025\n", + "Raw spend: 41890.02439042786\n", + "After adstock: 41890.2008610161\n", + "After hill transform: 0.9835329148851891\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 209,027.59\n", + "Adstocked value: 209,027.92\n", + "Saturated value: 0.5385\n", + "Final response: 76952.6149\n", + "Raw spend: 209027.58802372578\n", + "After adstock: 209027.92135705912\n", + "After hill transform: 0.5384781737131002\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,464.36\n", + "Adstocked value: 41,464.54\n", + "Saturated value: 0.9831\n", + "Final response: 27508.5785\n", + "Raw spend: 41464.36287413216\n", + "After adstock: 41464.5393447204\n", + "After hill transform: 0.9830674816765133\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 209,027.59\n", + "Adstocked value: 209,027.92\n", + "Saturated value: 0.5385\n", + "Final response: 76952.6149\n", + "Raw spend: 209027.58802372578\n", + "After adstock: 209027.92135705912\n", + "After hill transform: 0.5384781737131002\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,464.36\n", + "Adstocked value: 41,464.54\n", + "Saturated value: 0.9831\n", + "Final response: 27508.5785\n", + "Raw spend: 41464.36287413216\n", + "After adstock: 41464.5393447204\n", + "After hill transform: 0.9830674816765133\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.225794758491\n", + "After adstock: 1629.4480169807132\n", + "After hill transform: 9.471148115646842e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 209,027.59\n", + "Adstocked value: 209,027.92\n", + "Saturated value: 0.5385\n", + "Final response: 76952.6149\n", + "Raw spend: 209027.58802372578\n", + "After adstock: 209027.92135705912\n", + "After hill transform: 0.5384781737131002\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,464.36\n", + "Adstocked value: 41,464.54\n", + "Saturated value: 0.9831\n", + "Final response: 27508.5785\n", + "Raw spend: 41464.36287413216\n", + "After adstock: 41464.5393447204\n", + "After hill transform: 0.9830674816765133\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 209,027.59\n", + "Adstocked value: 209,027.92\n", + "Saturated value: 0.5385\n", + "Final response: 76952.6149\n", + "Raw spend: 209027.58802374068\n", + "After adstock: 209027.92135707402\n", + "After hill transform: 0.5384781737131106\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,464.36\n", + "Adstocked value: 41,464.54\n", + "Saturated value: 0.9831\n", + "Final response: 27508.5785\n", + "Raw spend: 41464.36287413216\n", + "After adstock: 41464.5393447204\n", + "After hill transform: 0.9830674816765133\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 209,027.59\n", + "Adstocked value: 209,027.92\n", + "Saturated value: 0.5385\n", + "Final response: 76952.6149\n", + "Raw spend: 209027.58802372578\n", + "After adstock: 209027.92135705912\n", + "After hill transform: 0.5384781737131002\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,464.36\n", + "Adstocked value: 41,464.54\n", + "Saturated value: 0.9831\n", + "Final response: 27508.5785\n", + "Raw spend: 41464.36287413216\n", + "After adstock: 41464.5393447204\n", + "After hill transform: 0.9830674816765133\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 209,027.59\n", + "Adstocked value: 209,027.92\n", + "Saturated value: 0.5385\n", + "Final response: 76952.6149\n", + "Raw spend: 209027.58802372578\n", + "After adstock: 209027.92135705912\n", + "After hill transform: 0.5384781737131002\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,464.36\n", + "Adstocked value: 41,464.54\n", + "Saturated value: 0.9831\n", + "Final response: 27508.5785\n", + "Raw spend: 41464.36287414706\n", + "After adstock: 41464.5393447353\n", + "After hill transform: 0.9830674816765298\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 209,027.59\n", + "Adstocked value: 209,027.92\n", + "Saturated value: 0.5385\n", + "Final response: 76952.6149\n", + "Raw spend: 209027.58802372578\n", + "After adstock: 209027.92135705912\n", + "After hill transform: 0.5384781737131002\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,464.36\n", + "Adstocked value: 41,464.54\n", + "Saturated value: 0.9831\n", + "Final response: 27508.5785\n", + "Raw spend: 41464.36287413216\n", + "After adstock: 41464.5393447204\n", + "After hill transform: 0.9830674816765133\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.225794758491\n", + "After adstock: 1629.4480169807132\n", + "After hill transform: 9.471148115646842e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 209,027.59\n", + "Adstocked value: 209,027.92\n", + "Saturated value: 0.5385\n", + "Final response: 76952.6149\n", + "Raw spend: 209027.58802372578\n", + "After adstock: 209027.92135705912\n", + "After hill transform: 0.5384781737131002\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,464.36\n", + "Adstocked value: 41,464.54\n", + "Saturated value: 0.9831\n", + "Final response: 27508.5785\n", + "Raw spend: 41464.36287413216\n", + "After adstock: 41464.5393447204\n", + "After hill transform: 0.9830674816765133\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 209,027.59\n", + "Adstocked value: 209,027.92\n", + "Saturated value: 0.5385\n", + "Final response: 76952.6149\n", + "Raw spend: 209027.58802374068\n", + "After adstock: 209027.92135707402\n", + "After hill transform: 0.5384781737131106\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,464.36\n", + "Adstocked value: 41,464.54\n", + "Saturated value: 0.9831\n", + "Final response: 27508.5785\n", + "Raw spend: 41464.36287413216\n", + "After adstock: 41464.5393447204\n", + "After hill transform: 0.9830674816765133\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 209,027.59\n", + "Adstocked value: 209,027.92\n", + "Saturated value: 0.5385\n", + "Final response: 76952.6149\n", + "Raw spend: 209027.58802372578\n", + "After adstock: 209027.92135705912\n", + "After hill transform: 0.5384781737131002\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,464.36\n", + "Adstocked value: 41,464.54\n", + "Saturated value: 0.9831\n", + "Final response: 27508.5785\n", + "Raw spend: 41464.36287413216\n", + "After adstock: 41464.5393447204\n", + "After hill transform: 0.9830674816765133\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 209,027.59\n", + "Adstocked value: 209,027.92\n", + "Saturated value: 0.5385\n", + "Final response: 76952.6149\n", + "Raw spend: 209027.58802372578\n", + "After adstock: 209027.92135705912\n", + "After hill transform: 0.5384781737131002\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,464.36\n", + "Adstocked value: 41,464.54\n", + "Saturated value: 0.9831\n", + "Final response: 27508.5785\n", + "Raw spend: 41464.36287414706\n", + "After adstock: 41464.5393447353\n", + "After hill transform: 0.9830674816765298\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.46\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2347805624142\n", + "After adstock: 1629.4570027846364\n", + "After hill transform: 9.471304629193961e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 211,403.69\n", + "Adstocked value: 211,404.03\n", + "Saturated value: 0.5401\n", + "Final response: 77187.9892\n", + "Raw spend: 211403.69436986477\n", + "After adstock: 211404.0277031981\n", + "After hill transform: 0.5401252121575597\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34469815437\n", + "After adstock: 38566.6780314877\n", + "After hill transform: 0.8014150986604189\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 39,394.77\n", + "Adstocked value: 39,394.95\n", + "Saturated value: 0.9805\n", + "Final response: 27437.6388\n", + "Raw spend: 39394.76868743874\n", + "After adstock: 39394.945158026974\n", + "After hill transform: 0.9805323263727154\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.46\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2347805624142\n", + "After adstock: 1629.4570027846364\n", + "After hill transform: 9.471304629193961e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 211,403.69\n", + "Adstocked value: 211,404.03\n", + "Saturated value: 0.5401\n", + "Final response: 77187.9892\n", + "Raw spend: 211403.69436986477\n", + "After adstock: 211404.0277031981\n", + "After hill transform: 0.5401252121575597\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34469815437\n", + "After adstock: 38566.6780314877\n", + "After hill transform: 0.8014150986604189\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 39,394.77\n", + "Adstocked value: 39,394.95\n", + "Saturated value: 0.9805\n", + "Final response: 27437.6388\n", + "Raw spend: 39394.76868743874\n", + "After adstock: 39394.945158026974\n", + "After hill transform: 0.9805323263727154\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.46\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2347805773154\n", + "After adstock: 1629.4570027995376\n", + "After hill transform: 9.471304629453509e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 211,403.69\n", + "Adstocked value: 211,404.03\n", + "Saturated value: 0.5401\n", + "Final response: 77187.9892\n", + "Raw spend: 211403.69436986477\n", + "After adstock: 211404.0277031981\n", + "After hill transform: 0.5401252121575597\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34469815437\n", + "After adstock: 38566.6780314877\n", + "After hill transform: 0.8014150986604189\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 39,394.77\n", + "Adstocked value: 39,394.95\n", + "Saturated value: 0.9805\n", + "Final response: 27437.6388\n", + "Raw spend: 39394.76868743874\n", + "After adstock: 39394.945158026974\n", + "After hill transform: 0.9805323263727154\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.46\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2347805624142\n", + "After adstock: 1629.4570027846364\n", + "After hill transform: 9.471304629193961e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 211,403.69\n", + "Adstocked value: 211,404.03\n", + "Saturated value: 0.5401\n", + "Final response: 77187.9892\n", + "Raw spend: 211403.69436987967\n", + "After adstock: 211404.027703213\n", + "After hill transform: 0.5401252121575699\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34469815437\n", + "After adstock: 38566.6780314877\n", + "After hill transform: 0.8014150986604189\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 39,394.77\n", + "Adstocked value: 39,394.95\n", + "Saturated value: 0.9805\n", + "Final response: 27437.6388\n", + "Raw spend: 39394.76868743874\n", + "After adstock: 39394.945158026974\n", + "After hill transform: 0.9805323263727154\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.46\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2347805624142\n", + "After adstock: 1629.4570027846364\n", + "After hill transform: 9.471304629193961e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 211,403.69\n", + "Adstocked value: 211,404.03\n", + "Saturated value: 0.5401\n", + "Final response: 77187.9892\n", + "Raw spend: 211403.69436986477\n", + "After adstock: 211404.0277031981\n", + "After hill transform: 0.5401252121575597\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34469816927\n", + "After adstock: 38566.678031502604\n", + "After hill transform: 0.8014150986605808\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 39,394.77\n", + "Adstocked value: 39,394.95\n", + "Saturated value: 0.9805\n", + "Final response: 27437.6388\n", + "Raw spend: 39394.76868743874\n", + "After adstock: 39394.945158026974\n", + "After hill transform: 0.9805323263727154\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.46\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2347805624142\n", + "After adstock: 1629.4570027846364\n", + "After hill transform: 9.471304629193961e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 211,403.69\n", + "Adstocked value: 211,404.03\n", + "Saturated value: 0.5401\n", + "Final response: 77187.9892\n", + "Raw spend: 211403.69436986477\n", + "After adstock: 211404.0277031981\n", + "After hill transform: 0.5401252121575597\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34469815437\n", + "After adstock: 38566.6780314877\n", + "After hill transform: 0.8014150986604189\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 39,394.77\n", + "Adstocked value: 39,394.95\n", + "Saturated value: 0.9805\n", + "Final response: 27437.6388\n", + "Raw spend: 39394.76868745364\n", + "After adstock: 39394.945158041875\n", + "After hill transform: 0.9805323263727355\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.46\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2347805624142\n", + "After adstock: 1629.4570027846364\n", + "After hill transform: 9.471304629193961e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 211,403.69\n", + "Adstocked value: 211,404.03\n", + "Saturated value: 0.5401\n", + "Final response: 77187.9892\n", + "Raw spend: 211403.69436986477\n", + "After adstock: 211404.0277031981\n", + "After hill transform: 0.5401252121575597\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34469815437\n", + "After adstock: 38566.6780314877\n", + "After hill transform: 0.8014150986604189\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 39,394.77\n", + "Adstocked value: 39,394.95\n", + "Saturated value: 0.9805\n", + "Final response: 27437.6388\n", + "Raw spend: 39394.76868743874\n", + "After adstock: 39394.945158026974\n", + "After hill transform: 0.9805323263727154\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.46\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2347805773154\n", + "After adstock: 1629.4570027995376\n", + "After hill transform: 9.471304629453509e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 211,403.69\n", + "Adstocked value: 211,404.03\n", + "Saturated value: 0.5401\n", + "Final response: 77187.9892\n", + "Raw spend: 211403.69436986477\n", + "After adstock: 211404.0277031981\n", + "After hill transform: 0.5401252121575597\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34469815437\n", + "After adstock: 38566.6780314877\n", + "After hill transform: 0.8014150986604189\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 39,394.77\n", + "Adstocked value: 39,394.95\n", + "Saturated value: 0.9805\n", + "Final response: 27437.6388\n", + "Raw spend: 39394.76868743874\n", + "After adstock: 39394.945158026974\n", + "After hill transform: 0.9805323263727154\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.46\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2347805624142\n", + "After adstock: 1629.4570027846364\n", + "After hill transform: 9.471304629193961e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 211,403.69\n", + "Adstocked value: 211,404.03\n", + "Saturated value: 0.5401\n", + "Final response: 77187.9892\n", + "Raw spend: 211403.69436987967\n", + "After adstock: 211404.027703213\n", + "After hill transform: 0.5401252121575699\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34469815437\n", + "After adstock: 38566.6780314877\n", + "After hill transform: 0.8014150986604189\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 39,394.77\n", + "Adstocked value: 39,394.95\n", + "Saturated value: 0.9805\n", + "Final response: 27437.6388\n", + "Raw spend: 39394.76868743874\n", + "After adstock: 39394.945158026974\n", + "After hill transform: 0.9805323263727154\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.46\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2347805624142\n", + "After adstock: 1629.4570027846364\n", + "After hill transform: 9.471304629193961e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 211,403.69\n", + "Adstocked value: 211,404.03\n", + "Saturated value: 0.5401\n", + "Final response: 77187.9892\n", + "Raw spend: 211403.69436986477\n", + "After adstock: 211404.0277031981\n", + "After hill transform: 0.5401252121575597\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34469816927\n", + "After adstock: 38566.678031502604\n", + "After hill transform: 0.8014150986605808\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 39,394.77\n", + "Adstocked value: 39,394.95\n", + "Saturated value: 0.9805\n", + "Final response: 27437.6388\n", + "Raw spend: 39394.76868743874\n", + "After adstock: 39394.945158026974\n", + "After hill transform: 0.9805323263727154\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.46\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2347805624142\n", + "After adstock: 1629.4570027846364\n", + "After hill transform: 9.471304629193961e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 211,403.69\n", + "Adstocked value: 211,404.03\n", + "Saturated value: 0.5401\n", + "Final response: 77187.9892\n", + "Raw spend: 211403.69436986477\n", + "After adstock: 211404.0277031981\n", + "After hill transform: 0.5401252121575597\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34469815437\n", + "After adstock: 38566.6780314877\n", + "After hill transform: 0.8014150986604189\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 39,394.77\n", + "Adstocked value: 39,394.95\n", + "Saturated value: 0.9805\n", + "Final response: 27437.6388\n", + "Raw spend: 39394.76868745364\n", + "After adstock: 39394.945158041875\n", + "After hill transform: 0.9805323263727355\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 211,547.92\n", + "Adstocked value: 211,548.25\n", + "Saturated value: 0.5402\n", + "Final response: 77202.1863\n", + "Raw spend: 211547.91538454202\n", + "After adstock: 211548.24871787537\n", + "After hill transform: 0.5402245569772962\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 39,268.93\n", + "Adstocked value: 39,269.11\n", + "Saturated value: 0.9804\n", + "Final response: 27432.8756\n", + "Raw spend: 39268.92921316698\n", + "After adstock: 39269.10568375522\n", + "After hill transform: 0.9803621023554924\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 211,547.92\n", + "Adstocked value: 211,548.25\n", + "Saturated value: 0.5402\n", + "Final response: 77202.1863\n", + "Raw spend: 211547.91538454202\n", + "After adstock: 211548.24871787537\n", + "After hill transform: 0.5402245569772962\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 39,268.93\n", + "Adstocked value: 39,269.11\n", + "Saturated value: 0.9804\n", + "Final response: 27432.8756\n", + "Raw spend: 39268.92921316698\n", + "After adstock: 39269.10568375522\n", + "After hill transform: 0.9803621023554924\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.225794758491\n", + "After adstock: 1629.4480169807132\n", + "After hill transform: 9.471148115646842e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 211,547.92\n", + "Adstocked value: 211,548.25\n", + "Saturated value: 0.5402\n", + "Final response: 77202.1863\n", + "Raw spend: 211547.91538454202\n", + "After adstock: 211548.24871787537\n", + "After hill transform: 0.5402245569772962\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 39,268.93\n", + "Adstocked value: 39,269.11\n", + "Saturated value: 0.9804\n", + "Final response: 27432.8756\n", + "Raw spend: 39268.92921316698\n", + "After adstock: 39269.10568375522\n", + "After hill transform: 0.9803621023554924\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 211,547.92\n", + "Adstocked value: 211,548.25\n", + "Saturated value: 0.5402\n", + "Final response: 77202.1863\n", + "Raw spend: 211547.91538455692\n", + "After adstock: 211548.24871789027\n", + "After hill transform: 0.5402245569773064\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 39,268.93\n", + "Adstocked value: 39,269.11\n", + "Saturated value: 0.9804\n", + "Final response: 27432.8756\n", + "Raw spend: 39268.92921316698\n", + "After adstock: 39269.10568375522\n", + "After hill transform: 0.9803621023554924\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 211,547.92\n", + "Adstocked value: 211,548.25\n", + "Saturated value: 0.5402\n", + "Final response: 77202.1863\n", + "Raw spend: 211547.91538454202\n", + "After adstock: 211548.24871787537\n", + "After hill transform: 0.5402245569772962\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 39,268.93\n", + "Adstocked value: 39,269.11\n", + "Saturated value: 0.9804\n", + "Final response: 27432.8756\n", + "Raw spend: 39268.92921316698\n", + "After adstock: 39269.10568375522\n", + "After hill transform: 0.9803621023554924\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 211,547.92\n", + "Adstocked value: 211,548.25\n", + "Saturated value: 0.5402\n", + "Final response: 77202.1863\n", + "Raw spend: 211547.91538454202\n", + "After adstock: 211548.24871787537\n", + "After hill transform: 0.5402245569772962\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 39,268.93\n", + "Adstocked value: 39,269.11\n", + "Saturated value: 0.9804\n", + "Final response: 27432.8756\n", + "Raw spend: 39268.92921318188\n", + "After adstock: 39269.10568377012\n", + "After hill transform: 0.9803621023555126\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 211,547.92\n", + "Adstocked value: 211,548.25\n", + "Saturated value: 0.5402\n", + "Final response: 77202.1863\n", + "Raw spend: 211547.91538454202\n", + "After adstock: 211548.24871787537\n", + "After hill transform: 0.5402245569772962\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 39,268.93\n", + "Adstocked value: 39,269.11\n", + "Saturated value: 0.9804\n", + "Final response: 27432.8756\n", + "Raw spend: 39268.92921316698\n", + "After adstock: 39269.10568375522\n", + "After hill transform: 0.9803621023554924\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.225794758491\n", + "After adstock: 1629.4480169807132\n", + "After hill transform: 9.471148115646842e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 211,547.92\n", + "Adstocked value: 211,548.25\n", + "Saturated value: 0.5402\n", + "Final response: 77202.1863\n", + "Raw spend: 211547.91538454202\n", + "After adstock: 211548.24871787537\n", + "After hill transform: 0.5402245569772962\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 39,268.93\n", + "Adstocked value: 39,269.11\n", + "Saturated value: 0.9804\n", + "Final response: 27432.8756\n", + "Raw spend: 39268.92921316698\n", + "After adstock: 39269.10568375522\n", + "After hill transform: 0.9803621023554924\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 211,547.92\n", + "Adstocked value: 211,548.25\n", + "Saturated value: 0.5402\n", + "Final response: 77202.1863\n", + "Raw spend: 211547.91538455692\n", + "After adstock: 211548.24871789027\n", + "After hill transform: 0.5402245569773064\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 39,268.93\n", + "Adstocked value: 39,269.11\n", + "Saturated value: 0.9804\n", + "Final response: 27432.8756\n", + "Raw spend: 39268.92921316698\n", + "After adstock: 39269.10568375522\n", + "After hill transform: 0.9803621023554924\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 211,547.92\n", + "Adstocked value: 211,548.25\n", + "Saturated value: 0.5402\n", + "Final response: 77202.1863\n", + "Raw spend: 211547.91538454202\n", + "After adstock: 211548.24871787537\n", + "After hill transform: 0.5402245569772962\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 39,268.93\n", + "Adstocked value: 39,269.11\n", + "Saturated value: 0.9804\n", + "Final response: 27432.8756\n", + "Raw spend: 39268.92921316698\n", + "After adstock: 39269.10568375522\n", + "After hill transform: 0.9803621023554924\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 211,547.92\n", + "Adstocked value: 211,548.25\n", + "Saturated value: 0.5402\n", + "Final response: 77202.1863\n", + "Raw spend: 211547.91538454202\n", + "After adstock: 211548.24871787537\n", + "After hill transform: 0.5402245569772962\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 39,268.93\n", + "Adstocked value: 39,269.11\n", + "Saturated value: 0.9804\n", + "Final response: 27432.8756\n", + "Raw spend: 39268.92921318188\n", + "After adstock: 39269.10568377012\n", + "After hill transform: 0.9803621023555126\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 212,173.05\n", + "Adstocked value: 212,173.38\n", + "Saturated value: 0.5407\n", + "Final response: 77263.6073\n", + "Raw spend: 212173.0458041924\n", + "After adstock: 212173.37913752574\n", + "After hill transform: 0.5406543516476777\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 38,719.97\n", + "Adstocked value: 38,720.15\n", + "Saturated value: 0.9796\n", + "Final response: 27411.4270\n", + "Raw spend: 38719.974152389994\n", + "After adstock: 38720.15062297823\n", + "After hill transform: 0.9795956016046661\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 212,173.05\n", + "Adstocked value: 212,173.38\n", + "Saturated value: 0.5407\n", + "Final response: 77263.6073\n", + "Raw spend: 212173.0458041924\n", + "After adstock: 212173.37913752574\n", + "After hill transform: 0.5406543516476777\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 38,719.97\n", + "Adstocked value: 38,720.15\n", + "Saturated value: 0.9796\n", + "Final response: 27411.4270\n", + "Raw spend: 38719.974152389994\n", + "After adstock: 38720.15062297823\n", + "After hill transform: 0.9795956016046661\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.225794758491\n", + "After adstock: 1629.4480169807132\n", + "After hill transform: 9.471148115646842e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 212,173.05\n", + "Adstocked value: 212,173.38\n", + "Saturated value: 0.5407\n", + "Final response: 77263.6073\n", + "Raw spend: 212173.0458041924\n", + "After adstock: 212173.37913752574\n", + "After hill transform: 0.5406543516476777\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 38,719.97\n", + "Adstocked value: 38,720.15\n", + "Saturated value: 0.9796\n", + "Final response: 27411.4270\n", + "Raw spend: 38719.974152389994\n", + "After adstock: 38720.15062297823\n", + "After hill transform: 0.9795956016046661\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 212,173.05\n", + "Adstocked value: 212,173.38\n", + "Saturated value: 0.5407\n", + "Final response: 77263.6073\n", + "Raw spend: 212173.0458042073\n", + "After adstock: 212173.37913754064\n", + "After hill transform: 0.540654351647688\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 38,719.97\n", + "Adstocked value: 38,720.15\n", + "Saturated value: 0.9796\n", + "Final response: 27411.4270\n", + "Raw spend: 38719.974152389994\n", + "After adstock: 38720.15062297823\n", + "After hill transform: 0.9795956016046661\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 212,173.05\n", + "Adstocked value: 212,173.38\n", + "Saturated value: 0.5407\n", + "Final response: 77263.6073\n", + "Raw spend: 212173.0458041924\n", + "After adstock: 212173.37913752574\n", + "After hill transform: 0.5406543516476777\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 38,719.97\n", + "Adstocked value: 38,720.15\n", + "Saturated value: 0.9796\n", + "Final response: 27411.4270\n", + "Raw spend: 38719.974152389994\n", + "After adstock: 38720.15062297823\n", + "After hill transform: 0.9795956016046661\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 212,173.05\n", + "Adstocked value: 212,173.38\n", + "Saturated value: 0.5407\n", + "Final response: 77263.6073\n", + "Raw spend: 212173.0458041924\n", + "After adstock: 212173.37913752574\n", + "After hill transform: 0.5406543516476777\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 38,719.97\n", + "Adstocked value: 38,720.15\n", + "Saturated value: 0.9796\n", + "Final response: 27411.4270\n", + "Raw spend: 38719.974152404895\n", + "After adstock: 38720.15062299313\n", + "After hill transform: 0.9795956016046874\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 212,173.05\n", + "Adstocked value: 212,173.38\n", + "Saturated value: 0.5407\n", + "Final response: 77263.6073\n", + "Raw spend: 212173.0458041924\n", + "After adstock: 212173.37913752574\n", + "After hill transform: 0.5406543516476777\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 38,719.97\n", + "Adstocked value: 38,720.15\n", + "Saturated value: 0.9796\n", + "Final response: 27411.4270\n", + "Raw spend: 38719.974152389994\n", + "After adstock: 38720.15062297823\n", + "After hill transform: 0.9795956016046661\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.225794758491\n", + "After adstock: 1629.4480169807132\n", + "After hill transform: 9.471148115646842e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 212,173.05\n", + "Adstocked value: 212,173.38\n", + "Saturated value: 0.5407\n", + "Final response: 77263.6073\n", + "Raw spend: 212173.0458041924\n", + "After adstock: 212173.37913752574\n", + "After hill transform: 0.5406543516476777\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 38,719.97\n", + "Adstocked value: 38,720.15\n", + "Saturated value: 0.9796\n", + "Final response: 27411.4270\n", + "Raw spend: 38719.974152389994\n", + "After adstock: 38720.15062297823\n", + "After hill transform: 0.9795956016046661\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 212,173.05\n", + "Adstocked value: 212,173.38\n", + "Saturated value: 0.5407\n", + "Final response: 77263.6073\n", + "Raw spend: 212173.0458042073\n", + "After adstock: 212173.37913754064\n", + "After hill transform: 0.540654351647688\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 38,719.97\n", + "Adstocked value: 38,720.15\n", + "Saturated value: 0.9796\n", + "Final response: 27411.4270\n", + "Raw spend: 38719.974152389994\n", + "After adstock: 38720.15062297823\n", + "After hill transform: 0.9795956016046661\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 212,173.05\n", + "Adstocked value: 212,173.38\n", + "Saturated value: 0.5407\n", + "Final response: 77263.6073\n", + "Raw spend: 212173.0458041924\n", + "After adstock: 212173.37913752574\n", + "After hill transform: 0.5406543516476777\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 38,719.97\n", + "Adstocked value: 38,720.15\n", + "Saturated value: 0.9796\n", + "Final response: 27411.4270\n", + "Raw spend: 38719.974152389994\n", + "After adstock: 38720.15062297823\n", + "After hill transform: 0.9795956016046661\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 212,173.05\n", + "Adstocked value: 212,173.38\n", + "Saturated value: 0.5407\n", + "Final response: 77263.6073\n", + "Raw spend: 212173.0458041924\n", + "After adstock: 212173.37913752574\n", + "After hill transform: 0.5406543516476777\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 38,719.97\n", + "Adstocked value: 38,720.15\n", + "Saturated value: 0.9796\n", + "Final response: 27411.4270\n", + "Raw spend: 38719.974152404895\n", + "After adstock: 38720.15062299313\n", + "After hill transform: 0.9795956016046874\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.25\n", + "Adstocked value: 1,629.48\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.25439733081\n", + "After adstock: 1629.4766195530322\n", + "After hill transform: 9.471646317465155e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 212,471.65\n", + "Adstocked value: 212,471.99\n", + "Saturated value: 0.5409\n", + "Final response: 77292.8796\n", + "Raw spend: 212471.65494720603\n", + "After adstock: 212471.98828053937\n", + "After hill transform: 0.5408591858422329\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34463930664\n", + "After adstock: 38566.677972639976\n", + "After hill transform: 0.8014150980211272\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 38,453.79\n", + "Adstocked value: 38,453.97\n", + "Saturated value: 0.9792\n", + "Final response: 27400.6201\n", + "Raw spend: 38453.79427950135\n", + "After adstock: 38453.97075008959\n", + "After hill transform: 0.9792093963031575\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.25\n", + "Adstocked value: 1,629.48\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.25439733081\n", + "After adstock: 1629.4766195530322\n", + "After hill transform: 9.471646317465155e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 212,471.65\n", + "Adstocked value: 212,471.99\n", + "Saturated value: 0.5409\n", + "Final response: 77292.8796\n", + "Raw spend: 212471.65494720603\n", + "After adstock: 212471.98828053937\n", + "After hill transform: 0.5408591858422329\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34463930664\n", + "After adstock: 38566.677972639976\n", + "After hill transform: 0.8014150980211272\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 38,453.79\n", + "Adstocked value: 38,453.97\n", + "Saturated value: 0.9792\n", + "Final response: 27400.6201\n", + "Raw spend: 38453.79427950135\n", + "After adstock: 38453.97075008959\n", + "After hill transform: 0.9792093963031575\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.25\n", + "Adstocked value: 1,629.48\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2543973457111\n", + "After adstock: 1629.4766195679333\n", + "After hill transform: 9.471646317724709e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 212,471.65\n", + "Adstocked value: 212,471.99\n", + "Saturated value: 0.5409\n", + "Final response: 77292.8796\n", + "Raw spend: 212471.65494720603\n", + "After adstock: 212471.98828053937\n", + "After hill transform: 0.5408591858422329\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34463930664\n", + "After adstock: 38566.677972639976\n", + "After hill transform: 0.8014150980211272\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 38,453.79\n", + "Adstocked value: 38,453.97\n", + "Saturated value: 0.9792\n", + "Final response: 27400.6201\n", + "Raw spend: 38453.79427950135\n", + "After adstock: 38453.97075008959\n", + "After hill transform: 0.9792093963031575\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.25\n", + "Adstocked value: 1,629.48\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.25439733081\n", + "After adstock: 1629.4766195530322\n", + "After hill transform: 9.471646317465155e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 212,471.65\n", + "Adstocked value: 212,471.99\n", + "Saturated value: 0.5409\n", + "Final response: 77292.8796\n", + "Raw spend: 212471.65494722093\n", + "After adstock: 212471.98828055427\n", + "After hill transform: 0.540859185842243\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34463930664\n", + "After adstock: 38566.677972639976\n", + "After hill transform: 0.8014150980211272\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 38,453.79\n", + "Adstocked value: 38,453.97\n", + "Saturated value: 0.9792\n", + "Final response: 27400.6201\n", + "Raw spend: 38453.79427950135\n", + "After adstock: 38453.97075008959\n", + "After hill transform: 0.9792093963031575\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.25\n", + "Adstocked value: 1,629.48\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.25439733081\n", + "After adstock: 1629.4766195530322\n", + "After hill transform: 9.471646317465155e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 212,471.65\n", + "Adstocked value: 212,471.99\n", + "Saturated value: 0.5409\n", + "Final response: 77292.8796\n", + "Raw spend: 212471.65494720603\n", + "After adstock: 212471.98828053937\n", + "After hill transform: 0.5408591858422329\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34463932154\n", + "After adstock: 38566.67797265488\n", + "After hill transform: 0.8014150980212891\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 38,453.79\n", + "Adstocked value: 38,453.97\n", + "Saturated value: 0.9792\n", + "Final response: 27400.6201\n", + "Raw spend: 38453.79427950135\n", + "After adstock: 38453.97075008959\n", + "After hill transform: 0.9792093963031575\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.25\n", + "Adstocked value: 1,629.48\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.25439733081\n", + "After adstock: 1629.4766195530322\n", + "After hill transform: 9.471646317465155e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 212,471.65\n", + "Adstocked value: 212,471.99\n", + "Saturated value: 0.5409\n", + "Final response: 77292.8796\n", + "Raw spend: 212471.65494720603\n", + "After adstock: 212471.98828053937\n", + "After hill transform: 0.5408591858422329\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34463930664\n", + "After adstock: 38566.677972639976\n", + "After hill transform: 0.8014150980211272\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 38,453.79\n", + "Adstocked value: 38,453.97\n", + "Saturated value: 0.9792\n", + "Final response: 27400.6201\n", + "Raw spend: 38453.79427951625\n", + "After adstock: 38453.97075010449\n", + "After hill transform: 0.9792093963031794\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.25\n", + "Adstocked value: 1,629.48\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.25439733081\n", + "After adstock: 1629.4766195530322\n", + "After hill transform: 9.471646317465155e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 212,471.65\n", + "Adstocked value: 212,471.99\n", + "Saturated value: 0.5409\n", + "Final response: 77292.8796\n", + "Raw spend: 212471.65494720603\n", + "After adstock: 212471.98828053937\n", + "After hill transform: 0.5408591858422329\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34463930664\n", + "After adstock: 38566.677972639976\n", + "After hill transform: 0.8014150980211272\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 38,453.79\n", + "Adstocked value: 38,453.97\n", + "Saturated value: 0.9792\n", + "Final response: 27400.6201\n", + "Raw spend: 38453.79427950135\n", + "After adstock: 38453.97075008959\n", + "After hill transform: 0.9792093963031575\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.25\n", + "Adstocked value: 1,629.48\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2543973457111\n", + "After adstock: 1629.4766195679333\n", + "After hill transform: 9.471646317724709e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 212,471.65\n", + "Adstocked value: 212,471.99\n", + "Saturated value: 0.5409\n", + "Final response: 77292.8796\n", + "Raw spend: 212471.65494720603\n", + "After adstock: 212471.98828053937\n", + "After hill transform: 0.5408591858422329\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34463930664\n", + "After adstock: 38566.677972639976\n", + "After hill transform: 0.8014150980211272\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 38,453.79\n", + "Adstocked value: 38,453.97\n", + "Saturated value: 0.9792\n", + "Final response: 27400.6201\n", + "Raw spend: 38453.79427950135\n", + "After adstock: 38453.97075008959\n", + "After hill transform: 0.9792093963031575\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.25\n", + "Adstocked value: 1,629.48\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.25439733081\n", + "After adstock: 1629.4766195530322\n", + "After hill transform: 9.471646317465155e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 212,471.65\n", + "Adstocked value: 212,471.99\n", + "Saturated value: 0.5409\n", + "Final response: 77292.8796\n", + "Raw spend: 212471.65494722093\n", + "After adstock: 212471.98828055427\n", + "After hill transform: 0.540859185842243\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34463930664\n", + "After adstock: 38566.677972639976\n", + "After hill transform: 0.8014150980211272\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 38,453.79\n", + "Adstocked value: 38,453.97\n", + "Saturated value: 0.9792\n", + "Final response: 27400.6201\n", + "Raw spend: 38453.79427950135\n", + "After adstock: 38453.97075008959\n", + "After hill transform: 0.9792093963031575\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.25\n", + "Adstocked value: 1,629.48\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.25439733081\n", + "After adstock: 1629.4766195530322\n", + "After hill transform: 9.471646317465155e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 212,471.65\n", + "Adstocked value: 212,471.99\n", + "Saturated value: 0.5409\n", + "Final response: 77292.8796\n", + "Raw spend: 212471.65494720603\n", + "After adstock: 212471.98828053937\n", + "After hill transform: 0.5408591858422329\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34463932154\n", + "After adstock: 38566.67797265488\n", + "After hill transform: 0.8014150980212891\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 38,453.79\n", + "Adstocked value: 38,453.97\n", + "Saturated value: 0.9792\n", + "Final response: 27400.6201\n", + "Raw spend: 38453.79427950135\n", + "After adstock: 38453.97075008959\n", + "After hill transform: 0.9792093963031575\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.25\n", + "Adstocked value: 1,629.48\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.25439733081\n", + "After adstock: 1629.4766195530322\n", + "After hill transform: 9.471646317465155e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 212,471.65\n", + "Adstocked value: 212,471.99\n", + "Saturated value: 0.5409\n", + "Final response: 77292.8796\n", + "Raw spend: 212471.65494720603\n", + "After adstock: 212471.98828053937\n", + "After hill transform: 0.5408591858422329\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34463930664\n", + "After adstock: 38566.677972639976\n", + "After hill transform: 0.8014150980211272\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 38,453.79\n", + "Adstocked value: 38,453.97\n", + "Saturated value: 0.9792\n", + "Final response: 27400.6201\n", + "Raw spend: 38453.79427951625\n", + "After adstock: 38453.97075010449\n", + "After hill transform: 0.9792093963031794\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.26\n", + "Adstocked value: 1,629.48\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.255471254046\n", + "After adstock: 1629.477693476268\n", + "After hill transform: 9.471665023483293e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 212,907.38\n", + "Adstocked value: 212,907.71\n", + "Saturated value: 0.5412\n", + "Final response: 77335.5160\n", + "Raw spend: 212907.37976595285\n", + "After adstock: 212907.7130992862\n", + "After hill transform: 0.541157535387563\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34463656107\n", + "After adstock: 38566.67796989441\n", + "After hill transform: 0.8014150979913005\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 38,057.88\n", + "Adstocked value: 38,058.06\n", + "Saturated value: 0.9786\n", + "Final response: 27384.0304\n", + "Raw spend: 38057.88261589891\n", + "After adstock: 38058.05908648715\n", + "After hill transform: 0.978616534122691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.26\n", + "Adstocked value: 1,629.48\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.255471254046\n", + "After adstock: 1629.477693476268\n", + "After hill transform: 9.471665023483293e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 212,907.38\n", + "Adstocked value: 212,907.71\n", + "Saturated value: 0.5412\n", + "Final response: 77335.5160\n", + "Raw spend: 212907.37976595285\n", + "After adstock: 212907.7130992862\n", + "After hill transform: 0.541157535387563\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34463656107\n", + "After adstock: 38566.67796989441\n", + "After hill transform: 0.8014150979913005\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 38,057.88\n", + "Adstocked value: 38,058.06\n", + "Saturated value: 0.9786\n", + "Final response: 27384.0304\n", + "Raw spend: 38057.88261589891\n", + "After adstock: 38058.05908648715\n", + "After hill transform: 0.978616534122691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.26\n", + "Adstocked value: 1,629.48\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.255471268947\n", + "After adstock: 1629.4776934911692\n", + "After hill transform: 9.471665023742847e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 212,907.38\n", + "Adstocked value: 212,907.71\n", + "Saturated value: 0.5412\n", + "Final response: 77335.5160\n", + "Raw spend: 212907.37976595285\n", + "After adstock: 212907.7130992862\n", + "After hill transform: 0.541157535387563\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34463656107\n", + "After adstock: 38566.67796989441\n", + "After hill transform: 0.8014150979913005\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 38,057.88\n", + "Adstocked value: 38,058.06\n", + "Saturated value: 0.9786\n", + "Final response: 27384.0304\n", + "Raw spend: 38057.88261589891\n", + "After adstock: 38058.05908648715\n", + "After hill transform: 0.978616534122691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.26\n", + "Adstocked value: 1,629.48\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.255471254046\n", + "After adstock: 1629.477693476268\n", + "After hill transform: 9.471665023483293e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 212,907.38\n", + "Adstocked value: 212,907.71\n", + "Saturated value: 0.5412\n", + "Final response: 77335.5160\n", + "Raw spend: 212907.37976596775\n", + "After adstock: 212907.7130993011\n", + "After hill transform: 0.541157535387573\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34463656107\n", + "After adstock: 38566.67796989441\n", + "After hill transform: 0.8014150979913005\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 38,057.88\n", + "Adstocked value: 38,058.06\n", + "Saturated value: 0.9786\n", + "Final response: 27384.0304\n", + "Raw spend: 38057.88261589891\n", + "After adstock: 38058.05908648715\n", + "After hill transform: 0.978616534122691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.26\n", + "Adstocked value: 1,629.48\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.255471254046\n", + "After adstock: 1629.477693476268\n", + "After hill transform: 9.471665023483293e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 212,907.38\n", + "Adstocked value: 212,907.71\n", + "Saturated value: 0.5412\n", + "Final response: 77335.5160\n", + "Raw spend: 212907.37976595285\n", + "After adstock: 212907.7130992862\n", + "After hill transform: 0.541157535387563\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344636575974\n", + "After adstock: 38566.67796990931\n", + "After hill transform: 0.8014150979914624\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 38,057.88\n", + "Adstocked value: 38,058.06\n", + "Saturated value: 0.9786\n", + "Final response: 27384.0304\n", + "Raw spend: 38057.88261589891\n", + "After adstock: 38058.05908648715\n", + "After hill transform: 0.978616534122691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.26\n", + "Adstocked value: 1,629.48\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.255471254046\n", + "After adstock: 1629.477693476268\n", + "After hill transform: 9.471665023483293e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 212,907.38\n", + "Adstocked value: 212,907.71\n", + "Saturated value: 0.5412\n", + "Final response: 77335.5160\n", + "Raw spend: 212907.37976595285\n", + "After adstock: 212907.7130992862\n", + "After hill transform: 0.541157535387563\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34463656107\n", + "After adstock: 38566.67796989441\n", + "After hill transform: 0.8014150979913005\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 38,057.88\n", + "Adstocked value: 38,058.06\n", + "Saturated value: 0.9786\n", + "Final response: 27384.0304\n", + "Raw spend: 38057.88261591381\n", + "After adstock: 38058.05908650205\n", + "After hill transform: 0.9786165341227138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.26\n", + "Adstocked value: 1,629.48\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.255471254046\n", + "After adstock: 1629.477693476268\n", + "After hill transform: 9.471665023483293e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 212,907.38\n", + "Adstocked value: 212,907.71\n", + "Saturated value: 0.5412\n", + "Final response: 77335.5160\n", + "Raw spend: 212907.37976595285\n", + "After adstock: 212907.7130992862\n", + "After hill transform: 0.541157535387563\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34463656107\n", + "After adstock: 38566.67796989441\n", + "After hill transform: 0.8014150979913005\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 38,057.88\n", + "Adstocked value: 38,058.06\n", + "Saturated value: 0.9786\n", + "Final response: 27384.0304\n", + "Raw spend: 38057.88261589891\n", + "After adstock: 38058.05908648715\n", + "After hill transform: 0.978616534122691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.26\n", + "Adstocked value: 1,629.48\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.255471268947\n", + "After adstock: 1629.4776934911692\n", + "After hill transform: 9.471665023742847e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 212,907.38\n", + "Adstocked value: 212,907.71\n", + "Saturated value: 0.5412\n", + "Final response: 77335.5160\n", + "Raw spend: 212907.37976595285\n", + "After adstock: 212907.7130992862\n", + "After hill transform: 0.541157535387563\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34463656107\n", + "After adstock: 38566.67796989441\n", + "After hill transform: 0.8014150979913005\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 38,057.88\n", + "Adstocked value: 38,058.06\n", + "Saturated value: 0.9786\n", + "Final response: 27384.0304\n", + "Raw spend: 38057.88261589891\n", + "After adstock: 38058.05908648715\n", + "After hill transform: 0.978616534122691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.26\n", + "Adstocked value: 1,629.48\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.255471254046\n", + "After adstock: 1629.477693476268\n", + "After hill transform: 9.471665023483293e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 212,907.38\n", + "Adstocked value: 212,907.71\n", + "Saturated value: 0.5412\n", + "Final response: 77335.5160\n", + "Raw spend: 212907.37976596775\n", + "After adstock: 212907.7130993011\n", + "After hill transform: 0.541157535387573\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34463656107\n", + "After adstock: 38566.67796989441\n", + "After hill transform: 0.8014150979913005\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 38,057.88\n", + "Adstocked value: 38,058.06\n", + "Saturated value: 0.9786\n", + "Final response: 27384.0304\n", + "Raw spend: 38057.88261589891\n", + "After adstock: 38058.05908648715\n", + "After hill transform: 0.978616534122691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.26\n", + "Adstocked value: 1,629.48\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.255471254046\n", + "After adstock: 1629.477693476268\n", + "After hill transform: 9.471665023483293e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 212,907.38\n", + "Adstocked value: 212,907.71\n", + "Saturated value: 0.5412\n", + "Final response: 77335.5160\n", + "Raw spend: 212907.37976595285\n", + "After adstock: 212907.7130992862\n", + "After hill transform: 0.541157535387563\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344636575974\n", + "After adstock: 38566.67796990931\n", + "After hill transform: 0.8014150979914624\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 38,057.88\n", + "Adstocked value: 38,058.06\n", + "Saturated value: 0.9786\n", + "Final response: 27384.0304\n", + "Raw spend: 38057.88261589891\n", + "After adstock: 38058.05908648715\n", + "After hill transform: 0.978616534122691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.26\n", + "Adstocked value: 1,629.48\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.255471254046\n", + "After adstock: 1629.477693476268\n", + "After hill transform: 9.471665023483293e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 212,907.38\n", + "Adstocked value: 212,907.71\n", + "Saturated value: 0.5412\n", + "Final response: 77335.5160\n", + "Raw spend: 212907.37976595285\n", + "After adstock: 212907.7130992862\n", + "After hill transform: 0.541157535387563\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34463656107\n", + "After adstock: 38566.67796989441\n", + "After hill transform: 0.8014150979913005\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 38,057.88\n", + "Adstocked value: 38,058.06\n", + "Saturated value: 0.9786\n", + "Final response: 27384.0304\n", + "Raw spend: 38057.88261591381\n", + "After adstock: 38058.05908650205\n", + "After hill transform: 0.9786165341227138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2304317368767\n", + "After adstock: 1629.4526539590988\n", + "After hill transform: 9.471228881709355e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 214,479.26\n", + "Adstocked value: 214,479.60\n", + "Saturated value: 0.5422\n", + "Final response: 77488.5707\n", + "Raw spend: 214479.26350886206\n", + "After adstock: 214479.5968421954\n", + "After hill transform: 0.5422285397719047\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471074885\n", + "After adstock: 38566.67804408218\n", + "After hill transform: 0.8014150987972388\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,648.85\n", + "Adstocked value: 36,649.03\n", + "Saturated value: 0.9763\n", + "Final response: 27319.5471\n", + "Raw spend: 36648.84888726769\n", + "After adstock: 36649.02535785593\n", + "After hill transform: 0.9763121121468911\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2304317368767\n", + "After adstock: 1629.4526539590988\n", + "After hill transform: 9.471228881709355e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 214,479.26\n", + "Adstocked value: 214,479.60\n", + "Saturated value: 0.5422\n", + "Final response: 77488.5707\n", + "Raw spend: 214479.26350886206\n", + "After adstock: 214479.5968421954\n", + "After hill transform: 0.5422285397719047\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471074885\n", + "After adstock: 38566.67804408218\n", + "After hill transform: 0.8014150987972388\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,648.85\n", + "Adstocked value: 36,649.03\n", + "Saturated value: 0.9763\n", + "Final response: 27319.5471\n", + "Raw spend: 36648.84888726769\n", + "After adstock: 36649.02535785593\n", + "After hill transform: 0.9763121121468911\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2304317517778\n", + "After adstock: 1629.452653974\n", + "After hill transform: 9.471228881968902e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 214,479.26\n", + "Adstocked value: 214,479.60\n", + "Saturated value: 0.5422\n", + "Final response: 77488.5707\n", + "Raw spend: 214479.26350886206\n", + "After adstock: 214479.5968421954\n", + "After hill transform: 0.5422285397719047\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471074885\n", + "After adstock: 38566.67804408218\n", + "After hill transform: 0.8014150987972388\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,648.85\n", + "Adstocked value: 36,649.03\n", + "Saturated value: 0.9763\n", + "Final response: 27319.5471\n", + "Raw spend: 36648.84888726769\n", + "After adstock: 36649.02535785593\n", + "After hill transform: 0.9763121121468911\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2304317368767\n", + "After adstock: 1629.4526539590988\n", + "After hill transform: 9.471228881709355e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 214,479.26\n", + "Adstocked value: 214,479.60\n", + "Saturated value: 0.5422\n", + "Final response: 77488.5707\n", + "Raw spend: 214479.26350887696\n", + "After adstock: 214479.5968422103\n", + "After hill transform: 0.5422285397719148\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471074885\n", + "After adstock: 38566.67804408218\n", + "After hill transform: 0.8014150987972388\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,648.85\n", + "Adstocked value: 36,649.03\n", + "Saturated value: 0.9763\n", + "Final response: 27319.5471\n", + "Raw spend: 36648.84888726769\n", + "After adstock: 36649.02535785593\n", + "After hill transform: 0.9763121121468911\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2304317368767\n", + "After adstock: 1629.4526539590988\n", + "After hill transform: 9.471228881709355e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 214,479.26\n", + "Adstocked value: 214,479.60\n", + "Saturated value: 0.5422\n", + "Final response: 77488.5707\n", + "Raw spend: 214479.26350886206\n", + "After adstock: 214479.5968421954\n", + "After hill transform: 0.5422285397719047\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471076375\n", + "After adstock: 38566.67804409708\n", + "After hill transform: 0.8014150987974007\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,648.85\n", + "Adstocked value: 36,649.03\n", + "Saturated value: 0.9763\n", + "Final response: 27319.5471\n", + "Raw spend: 36648.84888726769\n", + "After adstock: 36649.02535785593\n", + "After hill transform: 0.9763121121468911\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2304317368767\n", + "After adstock: 1629.4526539590988\n", + "After hill transform: 9.471228881709355e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 214,479.26\n", + "Adstocked value: 214,479.60\n", + "Saturated value: 0.5422\n", + "Final response: 77488.5707\n", + "Raw spend: 214479.26350886206\n", + "After adstock: 214479.5968421954\n", + "After hill transform: 0.5422285397719047\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471074885\n", + "After adstock: 38566.67804408218\n", + "After hill transform: 0.8014150987972388\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,648.85\n", + "Adstocked value: 36,649.03\n", + "Saturated value: 0.9763\n", + "Final response: 27319.5471\n", + "Raw spend: 36648.84888728259\n", + "After adstock: 36649.02535787083\n", + "After hill transform: 0.9763121121469172\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2304317368767\n", + "After adstock: 1629.4526539590988\n", + "After hill transform: 9.471228881709355e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 214,479.26\n", + "Adstocked value: 214,479.60\n", + "Saturated value: 0.5422\n", + "Final response: 77488.5707\n", + "Raw spend: 214479.26350886206\n", + "After adstock: 214479.5968421954\n", + "After hill transform: 0.5422285397719047\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471074885\n", + "After adstock: 38566.67804408218\n", + "After hill transform: 0.8014150987972388\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,648.85\n", + "Adstocked value: 36,649.03\n", + "Saturated value: 0.9763\n", + "Final response: 27319.5471\n", + "Raw spend: 36648.84888726769\n", + "After adstock: 36649.02535785593\n", + "After hill transform: 0.9763121121468911\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2304317517778\n", + "After adstock: 1629.452653974\n", + "After hill transform: 9.471228881968902e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 214,479.26\n", + "Adstocked value: 214,479.60\n", + "Saturated value: 0.5422\n", + "Final response: 77488.5707\n", + "Raw spend: 214479.26350886206\n", + "After adstock: 214479.5968421954\n", + "After hill transform: 0.5422285397719047\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471074885\n", + "After adstock: 38566.67804408218\n", + "After hill transform: 0.8014150987972388\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,648.85\n", + "Adstocked value: 36,649.03\n", + "Saturated value: 0.9763\n", + "Final response: 27319.5471\n", + "Raw spend: 36648.84888726769\n", + "After adstock: 36649.02535785593\n", + "After hill transform: 0.9763121121468911\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2304317368767\n", + "After adstock: 1629.4526539590988\n", + "After hill transform: 9.471228881709355e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 214,479.26\n", + "Adstocked value: 214,479.60\n", + "Saturated value: 0.5422\n", + "Final response: 77488.5707\n", + "Raw spend: 214479.26350887696\n", + "After adstock: 214479.5968422103\n", + "After hill transform: 0.5422285397719148\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471074885\n", + "After adstock: 38566.67804408218\n", + "After hill transform: 0.8014150987972388\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,648.85\n", + "Adstocked value: 36,649.03\n", + "Saturated value: 0.9763\n", + "Final response: 27319.5471\n", + "Raw spend: 36648.84888726769\n", + "After adstock: 36649.02535785593\n", + "After hill transform: 0.9763121121468911\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2304317368767\n", + "After adstock: 1629.4526539590988\n", + "After hill transform: 9.471228881709355e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 214,479.26\n", + "Adstocked value: 214,479.60\n", + "Saturated value: 0.5422\n", + "Final response: 77488.5707\n", + "Raw spend: 214479.26350886206\n", + "After adstock: 214479.5968421954\n", + "After hill transform: 0.5422285397719047\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471076375\n", + "After adstock: 38566.67804409708\n", + "After hill transform: 0.8014150987974007\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,648.85\n", + "Adstocked value: 36,649.03\n", + "Saturated value: 0.9763\n", + "Final response: 27319.5471\n", + "Raw spend: 36648.84888726769\n", + "After adstock: 36649.02535785593\n", + "After hill transform: 0.9763121121468911\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2304317368767\n", + "After adstock: 1629.4526539590988\n", + "After hill transform: 9.471228881709355e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 214,479.26\n", + "Adstocked value: 214,479.60\n", + "Saturated value: 0.5422\n", + "Final response: 77488.5707\n", + "Raw spend: 214479.26350886206\n", + "After adstock: 214479.5968421954\n", + "After hill transform: 0.5422285397719047\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471074885\n", + "After adstock: 38566.67804408218\n", + "After hill transform: 0.8014150987972388\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,648.85\n", + "Adstocked value: 36,649.03\n", + "Saturated value: 0.9763\n", + "Final response: 27319.5471\n", + "Raw spend: 36648.84888728259\n", + "After adstock: 36649.02535787083\n", + "After hill transform: 0.9763121121469172\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.228501010887\n", + "After adstock: 1629.450723233109\n", + "After hill transform: 9.471195252612654e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 216,469.26\n", + "Adstocked value: 216,469.59\n", + "Saturated value: 0.5436\n", + "Final response: 77680.6565\n", + "Raw spend: 216469.25591959697\n", + "After adstock: 216469.5892529303\n", + "After hill transform: 0.5435726661301841\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344716362124\n", + "After adstock: 38566.67804969546\n", + "After hill transform: 0.8014150988582186\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,854.13\n", + "Adstocked value: 34,854.31\n", + "Saturated value: 0.9729\n", + "Final response: 27223.1228\n", + "Raw spend: 34854.1296975236\n", + "After adstock: 34854.306168111834\n", + "After hill transform: 0.9728662196338491\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.228501010887\n", + "After adstock: 1629.450723233109\n", + "After hill transform: 9.471195252612654e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 216,469.26\n", + "Adstocked value: 216,469.59\n", + "Saturated value: 0.5436\n", + "Final response: 77680.6565\n", + "Raw spend: 216469.25591959697\n", + "After adstock: 216469.5892529303\n", + "After hill transform: 0.5435726661301841\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344716362124\n", + "After adstock: 38566.67804969546\n", + "After hill transform: 0.8014150988582186\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,854.13\n", + "Adstocked value: 34,854.31\n", + "Saturated value: 0.9729\n", + "Final response: 27223.1228\n", + "Raw spend: 34854.1296975236\n", + "After adstock: 34854.306168111834\n", + "After hill transform: 0.9728662196338491\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.228501025788\n", + "After adstock: 1629.4507232480103\n", + "After hill transform: 9.471195252872201e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 216,469.26\n", + "Adstocked value: 216,469.59\n", + "Saturated value: 0.5436\n", + "Final response: 77680.6565\n", + "Raw spend: 216469.25591959697\n", + "After adstock: 216469.5892529303\n", + "After hill transform: 0.5435726661301841\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344716362124\n", + "After adstock: 38566.67804969546\n", + "After hill transform: 0.8014150988582186\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,854.13\n", + "Adstocked value: 34,854.31\n", + "Saturated value: 0.9729\n", + "Final response: 27223.1228\n", + "Raw spend: 34854.1296975236\n", + "After adstock: 34854.306168111834\n", + "After hill transform: 0.9728662196338491\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.228501010887\n", + "After adstock: 1629.450723233109\n", + "After hill transform: 9.471195252612654e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 216,469.26\n", + "Adstocked value: 216,469.59\n", + "Saturated value: 0.5436\n", + "Final response: 77680.6565\n", + "Raw spend: 216469.25591961187\n", + "After adstock: 216469.5892529452\n", + "After hill transform: 0.5435726661301941\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344716362124\n", + "After adstock: 38566.67804969546\n", + "After hill transform: 0.8014150988582186\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,854.13\n", + "Adstocked value: 34,854.31\n", + "Saturated value: 0.9729\n", + "Final response: 27223.1228\n", + "Raw spend: 34854.1296975236\n", + "After adstock: 34854.306168111834\n", + "After hill transform: 0.9728662196338491\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.228501010887\n", + "After adstock: 1629.450723233109\n", + "After hill transform: 9.471195252612654e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 216,469.26\n", + "Adstocked value: 216,469.59\n", + "Saturated value: 0.5436\n", + "Final response: 77680.6565\n", + "Raw spend: 216469.25591959697\n", + "After adstock: 216469.5892529303\n", + "After hill transform: 0.5435726661301841\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344716377025\n", + "After adstock: 38566.67804971036\n", + "After hill transform: 0.8014150988583805\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,854.13\n", + "Adstocked value: 34,854.31\n", + "Saturated value: 0.9729\n", + "Final response: 27223.1228\n", + "Raw spend: 34854.1296975236\n", + "After adstock: 34854.306168111834\n", + "After hill transform: 0.9728662196338491\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.228501010887\n", + "After adstock: 1629.450723233109\n", + "After hill transform: 9.471195252612654e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 216,469.26\n", + "Adstocked value: 216,469.59\n", + "Saturated value: 0.5436\n", + "Final response: 77680.6565\n", + "Raw spend: 216469.25591959697\n", + "After adstock: 216469.5892529303\n", + "After hill transform: 0.5435726661301841\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344716362124\n", + "After adstock: 38566.67804969546\n", + "After hill transform: 0.8014150988582186\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,854.13\n", + "Adstocked value: 34,854.31\n", + "Saturated value: 0.9729\n", + "Final response: 27223.1228\n", + "Raw spend: 34854.1296975385\n", + "After adstock: 34854.306168126735\n", + "After hill transform: 0.9728662196338804\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.228501010887\n", + "After adstock: 1629.450723233109\n", + "After hill transform: 9.471195252612654e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 216,469.26\n", + "Adstocked value: 216,469.59\n", + "Saturated value: 0.5436\n", + "Final response: 77680.6565\n", + "Raw spend: 216469.25591959697\n", + "After adstock: 216469.5892529303\n", + "After hill transform: 0.5435726661301841\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344716362124\n", + "After adstock: 38566.67804969546\n", + "After hill transform: 0.8014150988582186\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,854.13\n", + "Adstocked value: 34,854.31\n", + "Saturated value: 0.9729\n", + "Final response: 27223.1228\n", + "Raw spend: 34854.1296975236\n", + "After adstock: 34854.306168111834\n", + "After hill transform: 0.9728662196338491\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.228501025788\n", + "After adstock: 1629.4507232480103\n", + "After hill transform: 9.471195252872201e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 216,469.26\n", + "Adstocked value: 216,469.59\n", + "Saturated value: 0.5436\n", + "Final response: 77680.6565\n", + "Raw spend: 216469.25591959697\n", + "After adstock: 216469.5892529303\n", + "After hill transform: 0.5435726661301841\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344716362124\n", + "After adstock: 38566.67804969546\n", + "After hill transform: 0.8014150988582186\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,854.13\n", + "Adstocked value: 34,854.31\n", + "Saturated value: 0.9729\n", + "Final response: 27223.1228\n", + "Raw spend: 34854.1296975236\n", + "After adstock: 34854.306168111834\n", + "After hill transform: 0.9728662196338491\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.228501010887\n", + "After adstock: 1629.450723233109\n", + "After hill transform: 9.471195252612654e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 216,469.26\n", + "Adstocked value: 216,469.59\n", + "Saturated value: 0.5436\n", + "Final response: 77680.6565\n", + "Raw spend: 216469.25591961187\n", + "After adstock: 216469.5892529452\n", + "After hill transform: 0.5435726661301941\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344716362124\n", + "After adstock: 38566.67804969546\n", + "After hill transform: 0.8014150988582186\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,854.13\n", + "Adstocked value: 34,854.31\n", + "Saturated value: 0.9729\n", + "Final response: 27223.1228\n", + "Raw spend: 34854.1296975236\n", + "After adstock: 34854.306168111834\n", + "After hill transform: 0.9728662196338491\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.228501010887\n", + "After adstock: 1629.450723233109\n", + "After hill transform: 9.471195252612654e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 216,469.26\n", + "Adstocked value: 216,469.59\n", + "Saturated value: 0.5436\n", + "Final response: 77680.6565\n", + "Raw spend: 216469.25591959697\n", + "After adstock: 216469.5892529303\n", + "After hill transform: 0.5435726661301841\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344716377025\n", + "After adstock: 38566.67804971036\n", + "After hill transform: 0.8014150988583805\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,854.13\n", + "Adstocked value: 34,854.31\n", + "Saturated value: 0.9729\n", + "Final response: 27223.1228\n", + "Raw spend: 34854.1296975236\n", + "After adstock: 34854.306168111834\n", + "After hill transform: 0.9728662196338491\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.228501010887\n", + "After adstock: 1629.450723233109\n", + "After hill transform: 9.471195252612654e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 216,469.26\n", + "Adstocked value: 216,469.59\n", + "Saturated value: 0.5436\n", + "Final response: 77680.6565\n", + "Raw spend: 216469.25591959697\n", + "After adstock: 216469.5892529303\n", + "After hill transform: 0.5435726661301841\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344716362124\n", + "After adstock: 38566.67804969546\n", + "After hill transform: 0.8014150988582186\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,854.13\n", + "Adstocked value: 34,854.31\n", + "Saturated value: 0.9729\n", + "Final response: 27223.1228\n", + "Raw spend: 34854.1296975385\n", + "After adstock: 34854.306168126735\n", + "After hill transform: 0.9728662196338804\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.25\n", + "Adstocked value: 1,629.47\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2489338711266\n", + "After adstock: 1629.4711560933488\n", + "After hill transform: 9.471551153152483e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 216,925.59\n", + "Adstocked value: 216,925.92\n", + "Saturated value: 0.5439\n", + "Final response: 77724.4429\n", + "Raw spend: 216925.58840380207\n", + "After adstock: 216925.92173713542\n", + "After hill transform: 0.5438790627153803\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34465504695\n", + "After adstock: 38566.67798838029\n", + "After hill transform: 0.8014150981921219\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,424.30\n", + "Adstocked value: 34,424.47\n", + "Saturated value: 0.9719\n", + "Final response: 27197.2652\n", + "Raw spend: 34424.29766263464\n", + "After adstock: 34424.47413322288\n", + "After hill transform: 0.9719421506263308\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.25\n", + "Adstocked value: 1,629.47\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2489338711266\n", + "After adstock: 1629.4711560933488\n", + "After hill transform: 9.471551153152483e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 216,925.59\n", + "Adstocked value: 216,925.92\n", + "Saturated value: 0.5439\n", + "Final response: 77724.4429\n", + "Raw spend: 216925.58840380207\n", + "After adstock: 216925.92173713542\n", + "After hill transform: 0.5438790627153803\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34465504695\n", + "After adstock: 38566.67798838029\n", + "After hill transform: 0.8014150981921219\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,424.30\n", + "Adstocked value: 34,424.47\n", + "Saturated value: 0.9719\n", + "Final response: 27197.2652\n", + "Raw spend: 34424.29766263464\n", + "After adstock: 34424.47413322288\n", + "After hill transform: 0.9719421506263308\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.25\n", + "Adstocked value: 1,629.47\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2489338860278\n", + "After adstock: 1629.47115610825\n", + "After hill transform: 9.471551153412035e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 216,925.59\n", + "Adstocked value: 216,925.92\n", + "Saturated value: 0.5439\n", + "Final response: 77724.4429\n", + "Raw spend: 216925.58840380207\n", + "After adstock: 216925.92173713542\n", + "After hill transform: 0.5438790627153803\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34465504695\n", + "After adstock: 38566.67798838029\n", + "After hill transform: 0.8014150981921219\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,424.30\n", + "Adstocked value: 34,424.47\n", + "Saturated value: 0.9719\n", + "Final response: 27197.2652\n", + "Raw spend: 34424.29766263464\n", + "After adstock: 34424.47413322288\n", + "After hill transform: 0.9719421506263308\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.25\n", + "Adstocked value: 1,629.47\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2489338711266\n", + "After adstock: 1629.4711560933488\n", + "After hill transform: 9.471551153152483e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 216,925.59\n", + "Adstocked value: 216,925.92\n", + "Saturated value: 0.5439\n", + "Final response: 77724.4429\n", + "Raw spend: 216925.58840381698\n", + "After adstock: 216925.92173715032\n", + "After hill transform: 0.5438790627153903\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34465504695\n", + "After adstock: 38566.67798838029\n", + "After hill transform: 0.8014150981921219\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,424.30\n", + "Adstocked value: 34,424.47\n", + "Saturated value: 0.9719\n", + "Final response: 27197.2652\n", + "Raw spend: 34424.29766263464\n", + "After adstock: 34424.47413322288\n", + "After hill transform: 0.9719421506263308\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.25\n", + "Adstocked value: 1,629.47\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2489338711266\n", + "After adstock: 1629.4711560933488\n", + "After hill transform: 9.471551153152483e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 216,925.59\n", + "Adstocked value: 216,925.92\n", + "Saturated value: 0.5439\n", + "Final response: 77724.4429\n", + "Raw spend: 216925.58840380207\n", + "After adstock: 216925.92173713542\n", + "After hill transform: 0.5438790627153803\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344655061854\n", + "After adstock: 38566.67798839519\n", + "After hill transform: 0.8014150981922837\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,424.30\n", + "Adstocked value: 34,424.47\n", + "Saturated value: 0.9719\n", + "Final response: 27197.2652\n", + "Raw spend: 34424.29766263464\n", + "After adstock: 34424.47413322288\n", + "After hill transform: 0.9719421506263308\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.25\n", + "Adstocked value: 1,629.47\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2489338711266\n", + "After adstock: 1629.4711560933488\n", + "After hill transform: 9.471551153152483e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 216,925.59\n", + "Adstocked value: 216,925.92\n", + "Saturated value: 0.5439\n", + "Final response: 77724.4429\n", + "Raw spend: 216925.58840380207\n", + "After adstock: 216925.92173713542\n", + "After hill transform: 0.5438790627153803\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34465504695\n", + "After adstock: 38566.67798838029\n", + "After hill transform: 0.8014150981921219\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,424.30\n", + "Adstocked value: 34,424.47\n", + "Saturated value: 0.9719\n", + "Final response: 27197.2652\n", + "Raw spend: 34424.297662649544\n", + "After adstock: 34424.47413323778\n", + "After hill transform: 0.9719421506263637\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.25\n", + "Adstocked value: 1,629.47\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2489338711266\n", + "After adstock: 1629.4711560933488\n", + "After hill transform: 9.471551153152483e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 216,925.59\n", + "Adstocked value: 216,925.92\n", + "Saturated value: 0.5439\n", + "Final response: 77724.4429\n", + "Raw spend: 216925.58840380207\n", + "After adstock: 216925.92173713542\n", + "After hill transform: 0.5438790627153803\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34465504695\n", + "After adstock: 38566.67798838029\n", + "After hill transform: 0.8014150981921219\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,424.30\n", + "Adstocked value: 34,424.47\n", + "Saturated value: 0.9719\n", + "Final response: 27197.2652\n", + "Raw spend: 34424.29766263464\n", + "After adstock: 34424.47413322288\n", + "After hill transform: 0.9719421506263308\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.25\n", + "Adstocked value: 1,629.47\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2489338860278\n", + "After adstock: 1629.47115610825\n", + "After hill transform: 9.471551153412035e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 216,925.59\n", + "Adstocked value: 216,925.92\n", + "Saturated value: 0.5439\n", + "Final response: 77724.4429\n", + "Raw spend: 216925.58840380207\n", + "After adstock: 216925.92173713542\n", + "After hill transform: 0.5438790627153803\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34465504695\n", + "After adstock: 38566.67798838029\n", + "After hill transform: 0.8014150981921219\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,424.30\n", + "Adstocked value: 34,424.47\n", + "Saturated value: 0.9719\n", + "Final response: 27197.2652\n", + "Raw spend: 34424.29766263464\n", + "After adstock: 34424.47413322288\n", + "After hill transform: 0.9719421506263308\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.25\n", + "Adstocked value: 1,629.47\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2489338711266\n", + "After adstock: 1629.4711560933488\n", + "After hill transform: 9.471551153152483e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 216,925.59\n", + "Adstocked value: 216,925.92\n", + "Saturated value: 0.5439\n", + "Final response: 77724.4429\n", + "Raw spend: 216925.58840381698\n", + "After adstock: 216925.92173715032\n", + "After hill transform: 0.5438790627153903\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34465504695\n", + "After adstock: 38566.67798838029\n", + "After hill transform: 0.8014150981921219\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,424.30\n", + "Adstocked value: 34,424.47\n", + "Saturated value: 0.9719\n", + "Final response: 27197.2652\n", + "Raw spend: 34424.29766263464\n", + "After adstock: 34424.47413322288\n", + "After hill transform: 0.9719421506263308\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.25\n", + "Adstocked value: 1,629.47\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2489338711266\n", + "After adstock: 1629.4711560933488\n", + "After hill transform: 9.471551153152483e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 216,925.59\n", + "Adstocked value: 216,925.92\n", + "Saturated value: 0.5439\n", + "Final response: 77724.4429\n", + "Raw spend: 216925.58840380207\n", + "After adstock: 216925.92173713542\n", + "After hill transform: 0.5438790627153803\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344655061854\n", + "After adstock: 38566.67798839519\n", + "After hill transform: 0.8014150981922837\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,424.30\n", + "Adstocked value: 34,424.47\n", + "Saturated value: 0.9719\n", + "Final response: 27197.2652\n", + "Raw spend: 34424.29766263464\n", + "After adstock: 34424.47413322288\n", + "After hill transform: 0.9719421506263308\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.25\n", + "Adstocked value: 1,629.47\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2489338711266\n", + "After adstock: 1629.4711560933488\n", + "After hill transform: 9.471551153152483e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 216,925.59\n", + "Adstocked value: 216,925.92\n", + "Saturated value: 0.5439\n", + "Final response: 77724.4429\n", + "Raw spend: 216925.58840380207\n", + "After adstock: 216925.92173713542\n", + "After hill transform: 0.5438790627153803\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34465504695\n", + "After adstock: 38566.67798838029\n", + "After hill transform: 0.8014150981921219\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,424.30\n", + "Adstocked value: 34,424.47\n", + "Saturated value: 0.9719\n", + "Final response: 27197.2652\n", + "Raw spend: 34424.297662649544\n", + "After adstock: 34424.47413323778\n", + "After hill transform: 0.9719421506263637\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 218,130.91\n", + "Adstocked value: 218,131.25\n", + "Saturated value: 0.5447\n", + "Final response: 77839.6330\n", + "Raw spend: 218130.9132888755\n", + "After adstock: 218131.24662220886\n", + "After hill transform: 0.5446851088569048\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 33,255.22\n", + "Adstocked value: 33,255.40\n", + "Saturated value: 0.9692\n", + "Final response: 27120.6842\n", + "Raw spend: 33255.2192816941\n", + "After adstock: 33255.39575228234\n", + "After hill transform: 0.9692053949281184\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 218,130.91\n", + "Adstocked value: 218,131.25\n", + "Saturated value: 0.5447\n", + "Final response: 77839.6330\n", + "Raw spend: 218130.9132888755\n", + "After adstock: 218131.24662220886\n", + "After hill transform: 0.5446851088569048\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 33,255.22\n", + "Adstocked value: 33,255.40\n", + "Saturated value: 0.9692\n", + "Final response: 27120.6842\n", + "Raw spend: 33255.2192816941\n", + "After adstock: 33255.39575228234\n", + "After hill transform: 0.9692053949281184\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.225794758491\n", + "After adstock: 1629.4480169807132\n", + "After hill transform: 9.471148115646842e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 218,130.91\n", + "Adstocked value: 218,131.25\n", + "Saturated value: 0.5447\n", + "Final response: 77839.6330\n", + "Raw spend: 218130.9132888755\n", + "After adstock: 218131.24662220886\n", + "After hill transform: 0.5446851088569048\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 33,255.22\n", + "Adstocked value: 33,255.40\n", + "Saturated value: 0.9692\n", + "Final response: 27120.6842\n", + "Raw spend: 33255.2192816941\n", + "After adstock: 33255.39575228234\n", + "After hill transform: 0.9692053949281184\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 218,130.91\n", + "Adstocked value: 218,131.25\n", + "Saturated value: 0.5447\n", + "Final response: 77839.6330\n", + "Raw spend: 218130.9132888904\n", + "After adstock: 218131.24662222376\n", + "After hill transform: 0.5446851088569148\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 33,255.22\n", + "Adstocked value: 33,255.40\n", + "Saturated value: 0.9692\n", + "Final response: 27120.6842\n", + "Raw spend: 33255.2192816941\n", + "After adstock: 33255.39575228234\n", + "After hill transform: 0.9692053949281184\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 218,130.91\n", + "Adstocked value: 218,131.25\n", + "Saturated value: 0.5447\n", + "Final response: 77839.6330\n", + "Raw spend: 218130.9132888755\n", + "After adstock: 218131.24662220886\n", + "After hill transform: 0.5446851088569048\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 33,255.22\n", + "Adstocked value: 33,255.40\n", + "Saturated value: 0.9692\n", + "Final response: 27120.6842\n", + "Raw spend: 33255.2192816941\n", + "After adstock: 33255.39575228234\n", + "After hill transform: 0.9692053949281184\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 218,130.91\n", + "Adstocked value: 218,131.25\n", + "Saturated value: 0.5447\n", + "Final response: 77839.6330\n", + "Raw spend: 218130.9132888755\n", + "After adstock: 218131.24662220886\n", + "After hill transform: 0.5446851088569048\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 33,255.22\n", + "Adstocked value: 33,255.40\n", + "Saturated value: 0.9692\n", + "Final response: 27120.6842\n", + "Raw spend: 33255.219281709\n", + "After adstock: 33255.39575229724\n", + "After hill transform: 0.9692053949281555\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 218,130.91\n", + "Adstocked value: 218,131.25\n", + "Saturated value: 0.5447\n", + "Final response: 77839.6330\n", + "Raw spend: 218130.9132888755\n", + "After adstock: 218131.24662220886\n", + "After hill transform: 0.5446851088569048\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 33,255.22\n", + "Adstocked value: 33,255.40\n", + "Saturated value: 0.9692\n", + "Final response: 27120.6842\n", + "Raw spend: 33255.2192816941\n", + "After adstock: 33255.39575228234\n", + "After hill transform: 0.9692053949281184\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.225794758491\n", + "After adstock: 1629.4480169807132\n", + "After hill transform: 9.471148115646842e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 218,130.91\n", + "Adstocked value: 218,131.25\n", + "Saturated value: 0.5447\n", + "Final response: 77839.6330\n", + "Raw spend: 218130.9132888755\n", + "After adstock: 218131.24662220886\n", + "After hill transform: 0.5446851088569048\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 33,255.22\n", + "Adstocked value: 33,255.40\n", + "Saturated value: 0.9692\n", + "Final response: 27120.6842\n", + "Raw spend: 33255.2192816941\n", + "After adstock: 33255.39575228234\n", + "After hill transform: 0.9692053949281184\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 218,130.91\n", + "Adstocked value: 218,131.25\n", + "Saturated value: 0.5447\n", + "Final response: 77839.6330\n", + "Raw spend: 218130.9132888904\n", + "After adstock: 218131.24662222376\n", + "After hill transform: 0.5446851088569148\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 33,255.22\n", + "Adstocked value: 33,255.40\n", + "Saturated value: 0.9692\n", + "Final response: 27120.6842\n", + "Raw spend: 33255.2192816941\n", + "After adstock: 33255.39575228234\n", + "After hill transform: 0.9692053949281184\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 218,130.91\n", + "Adstocked value: 218,131.25\n", + "Saturated value: 0.5447\n", + "Final response: 77839.6330\n", + "Raw spend: 218130.9132888755\n", + "After adstock: 218131.24662220886\n", + "After hill transform: 0.5446851088569048\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 33,255.22\n", + "Adstocked value: 33,255.40\n", + "Saturated value: 0.9692\n", + "Final response: 27120.6842\n", + "Raw spend: 33255.2192816941\n", + "After adstock: 33255.39575228234\n", + "After hill transform: 0.9692053949281184\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 218,130.91\n", + "Adstocked value: 218,131.25\n", + "Saturated value: 0.5447\n", + "Final response: 77839.6330\n", + "Raw spend: 218130.9132888755\n", + "After adstock: 218131.24662220886\n", + "After hill transform: 0.5446851088569048\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 33,255.22\n", + "Adstocked value: 33,255.40\n", + "Saturated value: 0.9692\n", + "Final response: 27120.6842\n", + "Raw spend: 33255.219281709\n", + "After adstock: 33255.39575229724\n", + "After hill transform: 0.9692053949281555\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.27\n", + "Adstocked value: 1,629.49\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2707686153346\n", + "After adstock: 1629.4929908375568\n", + "After hill transform: 9.471931481623181e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 219,615.59\n", + "Adstocked value: 219,615.93\n", + "Saturated value: 0.5457\n", + "Final response: 77980.6031\n", + "Raw spend: 219615.59327068305\n", + "After adstock: 219615.9266040164\n", + "After hill transform: 0.5456715512066447\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4881\n", + "Raw spend: 38566.34459143464\n", + "After adstock: 38566.67792476797\n", + "After hill transform: 0.80141509750107\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,872.57\n", + "Adstocked value: 31,872.75\n", + "Saturated value: 0.9655\n", + "Final response: 27016.6186\n", + "Raw spend: 31872.571911918105\n", + "After adstock: 31872.74838250634\n", + "After hill transform: 0.9654864281877992\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.27\n", + "Adstocked value: 1,629.49\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2707686153346\n", + "After adstock: 1629.4929908375568\n", + "After hill transform: 9.471931481623181e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 219,615.59\n", + "Adstocked value: 219,615.93\n", + "Saturated value: 0.5457\n", + "Final response: 77980.6031\n", + "Raw spend: 219615.59327068305\n", + "After adstock: 219615.9266040164\n", + "After hill transform: 0.5456715512066447\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4881\n", + "Raw spend: 38566.34459143464\n", + "After adstock: 38566.67792476797\n", + "After hill transform: 0.80141509750107\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,872.57\n", + "Adstocked value: 31,872.75\n", + "Saturated value: 0.9655\n", + "Final response: 27016.6186\n", + "Raw spend: 31872.571911918105\n", + "After adstock: 31872.74838250634\n", + "After hill transform: 0.9654864281877992\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.27\n", + "Adstocked value: 1,629.49\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2707686302358\n", + "After adstock: 1629.492990852458\n", + "After hill transform: 9.471931481882741e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 219,615.59\n", + "Adstocked value: 219,615.93\n", + "Saturated value: 0.5457\n", + "Final response: 77980.6031\n", + "Raw spend: 219615.59327068305\n", + "After adstock: 219615.9266040164\n", + "After hill transform: 0.5456715512066447\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4881\n", + "Raw spend: 38566.34459143464\n", + "After adstock: 38566.67792476797\n", + "After hill transform: 0.80141509750107\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,872.57\n", + "Adstocked value: 31,872.75\n", + "Saturated value: 0.9655\n", + "Final response: 27016.6186\n", + "Raw spend: 31872.571911918105\n", + "After adstock: 31872.74838250634\n", + "After hill transform: 0.9654864281877992\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.27\n", + "Adstocked value: 1,629.49\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2707686153346\n", + "After adstock: 1629.4929908375568\n", + "After hill transform: 9.471931481623181e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 219,615.59\n", + "Adstocked value: 219,615.93\n", + "Saturated value: 0.5457\n", + "Final response: 77980.6031\n", + "Raw spend: 219615.59327069795\n", + "After adstock: 219615.9266040313\n", + "After hill transform: 0.5456715512066544\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4881\n", + "Raw spend: 38566.34459143464\n", + "After adstock: 38566.67792476797\n", + "After hill transform: 0.80141509750107\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,872.57\n", + "Adstocked value: 31,872.75\n", + "Saturated value: 0.9655\n", + "Final response: 27016.6186\n", + "Raw spend: 31872.571911918105\n", + "After adstock: 31872.74838250634\n", + "After hill transform: 0.9654864281877992\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.27\n", + "Adstocked value: 1,629.49\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2707686153346\n", + "After adstock: 1629.4929908375568\n", + "After hill transform: 9.471931481623181e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 219,615.59\n", + "Adstocked value: 219,615.93\n", + "Saturated value: 0.5457\n", + "Final response: 77980.6031\n", + "Raw spend: 219615.59327068305\n", + "After adstock: 219615.9266040164\n", + "After hill transform: 0.5456715512066447\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4881\n", + "Raw spend: 38566.34459144954\n", + "After adstock: 38566.677924782874\n", + "After hill transform: 0.8014150975012319\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,872.57\n", + "Adstocked value: 31,872.75\n", + "Saturated value: 0.9655\n", + "Final response: 27016.6186\n", + "Raw spend: 31872.571911918105\n", + "After adstock: 31872.74838250634\n", + "After hill transform: 0.9654864281877992\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.27\n", + "Adstocked value: 1,629.49\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2707686153346\n", + "After adstock: 1629.4929908375568\n", + "After hill transform: 9.471931481623181e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 219,615.59\n", + "Adstocked value: 219,615.93\n", + "Saturated value: 0.5457\n", + "Final response: 77980.6031\n", + "Raw spend: 219615.59327068305\n", + "After adstock: 219615.9266040164\n", + "After hill transform: 0.5456715512066447\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4881\n", + "Raw spend: 38566.34459143464\n", + "After adstock: 38566.67792476797\n", + "After hill transform: 0.80141509750107\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,872.57\n", + "Adstocked value: 31,872.75\n", + "Saturated value: 0.9655\n", + "Final response: 27016.6186\n", + "Raw spend: 31872.571911933006\n", + "After adstock: 31872.74838252124\n", + "After hill transform: 0.9654864281878424\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.27\n", + "Adstocked value: 1,629.49\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2707686153346\n", + "After adstock: 1629.4929908375568\n", + "After hill transform: 9.471931481623181e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 219,615.59\n", + "Adstocked value: 219,615.93\n", + "Saturated value: 0.5457\n", + "Final response: 77980.6031\n", + "Raw spend: 219615.59327068305\n", + "After adstock: 219615.9266040164\n", + "After hill transform: 0.5456715512066447\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4881\n", + "Raw spend: 38566.34459143464\n", + "After adstock: 38566.67792476797\n", + "After hill transform: 0.80141509750107\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,872.57\n", + "Adstocked value: 31,872.75\n", + "Saturated value: 0.9655\n", + "Final response: 27016.6186\n", + "Raw spend: 31872.571911918105\n", + "After adstock: 31872.74838250634\n", + "After hill transform: 0.9654864281877992\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.27\n", + "Adstocked value: 1,629.49\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2707686302358\n", + "After adstock: 1629.492990852458\n", + "After hill transform: 9.471931481882741e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 219,615.59\n", + "Adstocked value: 219,615.93\n", + "Saturated value: 0.5457\n", + "Final response: 77980.6031\n", + "Raw spend: 219615.59327068305\n", + "After adstock: 219615.9266040164\n", + "After hill transform: 0.5456715512066447\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4881\n", + "Raw spend: 38566.34459143464\n", + "After adstock: 38566.67792476797\n", + "After hill transform: 0.80141509750107\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,872.57\n", + "Adstocked value: 31,872.75\n", + "Saturated value: 0.9655\n", + "Final response: 27016.6186\n", + "Raw spend: 31872.571911918105\n", + "After adstock: 31872.74838250634\n", + "After hill transform: 0.9654864281877992\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.27\n", + "Adstocked value: 1,629.49\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2707686153346\n", + "After adstock: 1629.4929908375568\n", + "After hill transform: 9.471931481623181e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 219,615.59\n", + "Adstocked value: 219,615.93\n", + "Saturated value: 0.5457\n", + "Final response: 77980.6031\n", + "Raw spend: 219615.59327069795\n", + "After adstock: 219615.9266040313\n", + "After hill transform: 0.5456715512066544\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4881\n", + "Raw spend: 38566.34459143464\n", + "After adstock: 38566.67792476797\n", + "After hill transform: 0.80141509750107\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,872.57\n", + "Adstocked value: 31,872.75\n", + "Saturated value: 0.9655\n", + "Final response: 27016.6186\n", + "Raw spend: 31872.571911918105\n", + "After adstock: 31872.74838250634\n", + "After hill transform: 0.9654864281877992\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.27\n", + "Adstocked value: 1,629.49\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2707686153346\n", + "After adstock: 1629.4929908375568\n", + "After hill transform: 9.471931481623181e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 219,615.59\n", + "Adstocked value: 219,615.93\n", + "Saturated value: 0.5457\n", + "Final response: 77980.6031\n", + "Raw spend: 219615.59327068305\n", + "After adstock: 219615.9266040164\n", + "After hill transform: 0.5456715512066447\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4881\n", + "Raw spend: 38566.34459144954\n", + "After adstock: 38566.677924782874\n", + "After hill transform: 0.8014150975012319\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,872.57\n", + "Adstocked value: 31,872.75\n", + "Saturated value: 0.9655\n", + "Final response: 27016.6186\n", + "Raw spend: 31872.571911918105\n", + "After adstock: 31872.74838250634\n", + "After hill transform: 0.9654864281877992\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.27\n", + "Adstocked value: 1,629.49\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2707686153346\n", + "After adstock: 1629.4929908375568\n", + "After hill transform: 9.471931481623181e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 219,615.59\n", + "Adstocked value: 219,615.93\n", + "Saturated value: 0.5457\n", + "Final response: 77980.6031\n", + "Raw spend: 219615.59327068305\n", + "After adstock: 219615.9266040164\n", + "After hill transform: 0.5456715512066447\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4881\n", + "Raw spend: 38566.34459143464\n", + "After adstock: 38566.67792476797\n", + "After hill transform: 0.80141509750107\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,872.57\n", + "Adstocked value: 31,872.75\n", + "Saturated value: 0.9655\n", + "Final response: 27016.6186\n", + "Raw spend: 31872.571911933006\n", + "After adstock: 31872.74838252124\n", + "After hill transform: 0.9654864281878424\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.230628140702\n", + "After adstock: 1629.4528503629242\n", + "After hill transform: 9.471232302646288e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 218,954.12\n", + "Adstocked value: 218,954.45\n", + "Saturated value: 0.5452\n", + "Final response: 77917.9208\n", + "Raw spend: 218954.12114637977\n", + "After adstock: 218954.4544797131\n", + "After hill transform: 0.5452329298691729\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471000184\n", + "After adstock: 38566.678043335174\n", + "After hill transform: 0.8014150987891239\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 32,474.38\n", + "Adstocked value: 32,474.55\n", + "Saturated value: 0.9672\n", + "Final response: 27063.8732\n", + "Raw spend: 32474.378074601293\n", + "After adstock: 32474.554545189527\n", + "After hill transform: 0.9671751548976495\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.230628140702\n", + "After adstock: 1629.4528503629242\n", + "After hill transform: 9.471232302646288e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 218,954.12\n", + "Adstocked value: 218,954.45\n", + "Saturated value: 0.5452\n", + "Final response: 77917.9208\n", + "Raw spend: 218954.12114637977\n", + "After adstock: 218954.4544797131\n", + "After hill transform: 0.5452329298691729\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471000184\n", + "After adstock: 38566.678043335174\n", + "After hill transform: 0.8014150987891239\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 32,474.38\n", + "Adstocked value: 32,474.55\n", + "Saturated value: 0.9672\n", + "Final response: 27063.8732\n", + "Raw spend: 32474.378074601293\n", + "After adstock: 32474.554545189527\n", + "After hill transform: 0.9671751548976495\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.25\n", + "Adstocked value: 1,629.48\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2542263802102\n", + "After adstock: 1629.4764486024324\n", + "After hill transform: 9.471643339782511e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 219,342.99\n", + "Adstocked value: 219,343.33\n", + "Saturated value: 0.5455\n", + "Final response: 77954.7953\n", + "Raw spend: 219342.9949143192\n", + "After adstock: 219343.32824765253\n", + "After hill transform: 0.5454909603714376\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.3446402972\n", + "After adstock: 38566.67797363053\n", + "After hill transform: 0.801415098031888\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 32,120.58\n", + "Adstocked value: 32,120.76\n", + "Saturated value: 0.9662\n", + "Final response: 27036.4778\n", + "Raw spend: 32120.581411894942\n", + "After adstock: 32120.757882483176\n", + "After hill transform: 0.9661961310567944\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.25\n", + "Adstocked value: 1,629.48\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2542263802102\n", + "After adstock: 1629.4764486024324\n", + "After hill transform: 9.471643339782511e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 219,342.99\n", + "Adstocked value: 219,343.33\n", + "Saturated value: 0.5455\n", + "Final response: 77954.7953\n", + "Raw spend: 219342.9949143192\n", + "After adstock: 219343.32824765253\n", + "After hill transform: 0.5454909603714376\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.3446402972\n", + "After adstock: 38566.67797363053\n", + "After hill transform: 0.801415098031888\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 32,120.58\n", + "Adstocked value: 32,120.76\n", + "Saturated value: 0.9662\n", + "Final response: 27036.4778\n", + "Raw spend: 32120.581411894942\n", + "After adstock: 32120.757882483176\n", + "After hill transform: 0.9661961310567944\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.26\n", + "Adstocked value: 1,629.49\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2633081940114\n", + "After adstock: 1629.4855304162336\n", + "After hill transform: 9.471801531137245e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 219,492.65\n", + "Adstocked value: 219,492.99\n", + "Saturated value: 0.5456\n", + "Final response: 77968.9682\n", + "Raw spend: 219492.6535001371\n", + "After adstock: 219492.98683347044\n", + "After hill transform: 0.5455901353746716\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34461347128\n", + "After adstock: 38566.677946804615\n", + "After hill transform: 0.8014150977404649\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,984.42\n", + "Adstocked value: 31,984.60\n", + "Saturated value: 0.9658\n", + "Final response: 27025.6433\n", + "Raw spend: 31984.422296590536\n", + "After adstock: 31984.59876717877\n", + "After hill transform: 0.9658089420565189\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.26\n", + "Adstocked value: 1,629.49\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2633081940114\n", + "After adstock: 1629.4855304162336\n", + "After hill transform: 9.471801531137245e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 219,492.65\n", + "Adstocked value: 219,492.99\n", + "Saturated value: 0.5456\n", + "Final response: 77968.9682\n", + "Raw spend: 219492.6535001371\n", + "After adstock: 219492.98683347044\n", + "After hill transform: 0.5455901353746716\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34461347128\n", + "After adstock: 38566.677946804615\n", + "After hill transform: 0.8014150977404649\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,984.42\n", + "Adstocked value: 31,984.60\n", + "Saturated value: 0.9658\n", + "Final response: 27025.6433\n", + "Raw spend: 31984.422296590536\n", + "After adstock: 31984.59876717877\n", + "After hill transform: 0.9658089420565189\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.27\n", + "Adstocked value: 1,629.49\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2667214087865\n", + "After adstock: 1629.4889436310086\n", + "After hill transform: 9.47186098459163e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 219,548.90\n", + "Adstocked value: 219,549.23\n", + "Saturated value: 0.5456\n", + "Final response: 77974.2921\n", + "Raw spend: 219548.899631968\n", + "After adstock: 219549.23296530134\n", + "After hill transform: 0.5456273898641019\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344603389305\n", + "After adstock: 38566.67793672264\n", + "After hill transform: 0.8014150976309394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,933.25\n", + "Adstocked value: 31,933.43\n", + "Saturated value: 0.9657\n", + "Final response: 27021.5285\n", + "Raw spend: 31933.249665848783\n", + "After adstock: 31933.426136437018\n", + "After hill transform: 0.9656618913314614\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.27\n", + "Adstocked value: 1,629.49\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2667214087865\n", + "After adstock: 1629.4889436310086\n", + "After hill transform: 9.47186098459163e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 219,548.90\n", + "Adstocked value: 219,549.23\n", + "Saturated value: 0.5456\n", + "Final response: 77974.2921\n", + "Raw spend: 219548.899631968\n", + "After adstock: 219549.23296530134\n", + "After hill transform: 0.5456273898641019\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344603389305\n", + "After adstock: 38566.67793672264\n", + "After hill transform: 0.8014150976309394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,933.25\n", + "Adstocked value: 31,933.43\n", + "Saturated value: 0.9657\n", + "Final response: 27021.5285\n", + "Raw spend: 31933.249665848783\n", + "After adstock: 31933.426136437018\n", + "After hill transform: 0.9656618913314614\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.27\n", + "Adstocked value: 1,629.49\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2667214236876\n", + "After adstock: 1629.4889436459098\n", + "After hill transform: 9.471860984851188e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 219,548.90\n", + "Adstocked value: 219,549.23\n", + "Saturated value: 0.5456\n", + "Final response: 77974.2921\n", + "Raw spend: 219548.899631968\n", + "After adstock: 219549.23296530134\n", + "After hill transform: 0.5456273898641019\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344603389305\n", + "After adstock: 38566.67793672264\n", + "After hill transform: 0.8014150976309394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,933.25\n", + "Adstocked value: 31,933.43\n", + "Saturated value: 0.9657\n", + "Final response: 27021.5285\n", + "Raw spend: 31933.249665848783\n", + "After adstock: 31933.426136437018\n", + "After hill transform: 0.9656618913314614\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.27\n", + "Adstocked value: 1,629.49\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2667214087865\n", + "After adstock: 1629.4889436310086\n", + "After hill transform: 9.47186098459163e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 219,548.90\n", + "Adstocked value: 219,549.23\n", + "Saturated value: 0.5456\n", + "Final response: 77974.2921\n", + "Raw spend: 219548.8996319829\n", + "After adstock: 219549.23296531625\n", + "After hill transform: 0.5456273898641117\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344603389305\n", + "After adstock: 38566.67793672264\n", + "After hill transform: 0.8014150976309394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,933.25\n", + "Adstocked value: 31,933.43\n", + "Saturated value: 0.9657\n", + "Final response: 27021.5285\n", + "Raw spend: 31933.249665848783\n", + "After adstock: 31933.426136437018\n", + "After hill transform: 0.9656618913314614\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.27\n", + "Adstocked value: 1,629.49\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2667214087865\n", + "After adstock: 1629.4889436310086\n", + "After hill transform: 9.47186098459163e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 219,548.90\n", + "Adstocked value: 219,549.23\n", + "Saturated value: 0.5456\n", + "Final response: 77974.2921\n", + "Raw spend: 219548.899631968\n", + "After adstock: 219549.23296530134\n", + "After hill transform: 0.5456273898641019\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344603404206\n", + "After adstock: 38566.67793673754\n", + "After hill transform: 0.8014150976311013\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,933.25\n", + "Adstocked value: 31,933.43\n", + "Saturated value: 0.9657\n", + "Final response: 27021.5285\n", + "Raw spend: 31933.249665848783\n", + "After adstock: 31933.426136437018\n", + "After hill transform: 0.9656618913314614\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.27\n", + "Adstocked value: 1,629.49\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2667214087865\n", + "After adstock: 1629.4889436310086\n", + "After hill transform: 9.47186098459163e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 219,548.90\n", + "Adstocked value: 219,549.23\n", + "Saturated value: 0.5456\n", + "Final response: 77974.2921\n", + "Raw spend: 219548.899631968\n", + "After adstock: 219549.23296530134\n", + "After hill transform: 0.5456273898641019\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344603389305\n", + "After adstock: 38566.67793672264\n", + "After hill transform: 0.8014150976309394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,933.25\n", + "Adstocked value: 31,933.43\n", + "Saturated value: 0.9657\n", + "Final response: 27021.5285\n", + "Raw spend: 31933.249665863685\n", + "After adstock: 31933.42613645192\n", + "After hill transform: 0.9656618913315044\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.27\n", + "Adstocked value: 1,629.49\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2667214087865\n", + "After adstock: 1629.4889436310086\n", + "After hill transform: 9.47186098459163e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 219,548.90\n", + "Adstocked value: 219,549.23\n", + "Saturated value: 0.5456\n", + "Final response: 77974.2921\n", + "Raw spend: 219548.899631968\n", + "After adstock: 219549.23296530134\n", + "After hill transform: 0.5456273898641019\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344603389305\n", + "After adstock: 38566.67793672264\n", + "After hill transform: 0.8014150976309394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,933.25\n", + "Adstocked value: 31,933.43\n", + "Saturated value: 0.9657\n", + "Final response: 27021.5285\n", + "Raw spend: 31933.249665848783\n", + "After adstock: 31933.426136437018\n", + "After hill transform: 0.9656618913314614\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.27\n", + "Adstocked value: 1,629.49\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2667214236876\n", + "After adstock: 1629.4889436459098\n", + "After hill transform: 9.471860984851188e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 219,548.90\n", + "Adstocked value: 219,549.23\n", + "Saturated value: 0.5456\n", + "Final response: 77974.2921\n", + "Raw spend: 219548.899631968\n", + "After adstock: 219549.23296530134\n", + "After hill transform: 0.5456273898641019\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344603389305\n", + "After adstock: 38566.67793672264\n", + "After hill transform: 0.8014150976309394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,933.25\n", + "Adstocked value: 31,933.43\n", + "Saturated value: 0.9657\n", + "Final response: 27021.5285\n", + "Raw spend: 31933.249665848783\n", + "After adstock: 31933.426136437018\n", + "After hill transform: 0.9656618913314614\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.27\n", + "Adstocked value: 1,629.49\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2667214087865\n", + "After adstock: 1629.4889436310086\n", + "After hill transform: 9.47186098459163e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 219,548.90\n", + "Adstocked value: 219,549.23\n", + "Saturated value: 0.5456\n", + "Final response: 77974.2921\n", + "Raw spend: 219548.8996319829\n", + "After adstock: 219549.23296531625\n", + "After hill transform: 0.5456273898641117\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344603389305\n", + "After adstock: 38566.67793672264\n", + "After hill transform: 0.8014150976309394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,933.25\n", + "Adstocked value: 31,933.43\n", + "Saturated value: 0.9657\n", + "Final response: 27021.5285\n", + "Raw spend: 31933.249665848783\n", + "After adstock: 31933.426136437018\n", + "After hill transform: 0.9656618913314614\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.27\n", + "Adstocked value: 1,629.49\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2667214087865\n", + "After adstock: 1629.4889436310086\n", + "After hill transform: 9.47186098459163e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 219,548.90\n", + "Adstocked value: 219,549.23\n", + "Saturated value: 0.5456\n", + "Final response: 77974.2921\n", + "Raw spend: 219548.899631968\n", + "After adstock: 219549.23296530134\n", + "After hill transform: 0.5456273898641019\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344603404206\n", + "After adstock: 38566.67793673754\n", + "After hill transform: 0.8014150976311013\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,933.25\n", + "Adstocked value: 31,933.43\n", + "Saturated value: 0.9657\n", + "Final response: 27021.5285\n", + "Raw spend: 31933.249665848783\n", + "After adstock: 31933.426136437018\n", + "After hill transform: 0.9656618913314614\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.27\n", + "Adstocked value: 1,629.49\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2667214087865\n", + "After adstock: 1629.4889436310086\n", + "After hill transform: 9.47186098459163e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 219,548.90\n", + "Adstocked value: 219,549.23\n", + "Saturated value: 0.5456\n", + "Final response: 77974.2921\n", + "Raw spend: 219548.899631968\n", + "After adstock: 219549.23296530134\n", + "After hill transform: 0.5456273898641019\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344603389305\n", + "After adstock: 38566.67793672264\n", + "After hill transform: 0.8014150976309394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,933.25\n", + "Adstocked value: 31,933.43\n", + "Saturated value: 0.9657\n", + "Final response: 27021.5285\n", + "Raw spend: 31933.249665863685\n", + "After adstock: 31933.42613645192\n", + "After hill transform: 0.9656618913315044\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.24\n", + "Adstocked value: 1,629.47\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2447084313733\n", + "After adstock: 1629.4669306535955\n", + "After hill transform: 9.471477553509353e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 219,770.27\n", + "Adstocked value: 219,770.61\n", + "Saturated value: 0.5458\n", + "Final response: 77995.2321\n", + "Raw spend: 219770.27191554275\n", + "After adstock: 219770.6052488761\n", + "After hill transform: 0.5457739176556129\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34466813546\n", + "After adstock: 38566.6780014688\n", + "After hill transform: 0.8014150983343088\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,717.81\n", + "Adstocked value: 31,717.98\n", + "Saturated value: 0.9650\n", + "Final response: 27003.9425\n", + "Raw spend: 31717.806019095475\n", + "After adstock: 31717.98248968371\n", + "After hill transform: 0.9650334251907497\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.24\n", + "Adstocked value: 1,629.47\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2447084313733\n", + "After adstock: 1629.4669306535955\n", + "After hill transform: 9.471477553509353e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 219,770.27\n", + "Adstocked value: 219,770.61\n", + "Saturated value: 0.5458\n", + "Final response: 77995.2321\n", + "Raw spend: 219770.27191554275\n", + "After adstock: 219770.6052488761\n", + "After hill transform: 0.5457739176556129\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34466813546\n", + "After adstock: 38566.6780014688\n", + "After hill transform: 0.8014150983343088\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,717.81\n", + "Adstocked value: 31,717.98\n", + "Saturated value: 0.9650\n", + "Final response: 27003.9425\n", + "Raw spend: 31717.806019095475\n", + "After adstock: 31717.98248968371\n", + "After hill transform: 0.9650334251907497\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.24\n", + "Adstocked value: 1,629.47\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2447084462744\n", + "After adstock: 1629.4669306684966\n", + "After hill transform: 9.471477553768904e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 219,770.27\n", + "Adstocked value: 219,770.61\n", + "Saturated value: 0.5458\n", + "Final response: 77995.2321\n", + "Raw spend: 219770.27191554275\n", + "After adstock: 219770.6052488761\n", + "After hill transform: 0.5457739176556129\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34466813546\n", + "After adstock: 38566.6780014688\n", + "After hill transform: 0.8014150983343088\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,717.81\n", + "Adstocked value: 31,717.98\n", + "Saturated value: 0.9650\n", + "Final response: 27003.9425\n", + "Raw spend: 31717.806019095475\n", + "After adstock: 31717.98248968371\n", + "After hill transform: 0.9650334251907497\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.24\n", + "Adstocked value: 1,629.47\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2447084313733\n", + "After adstock: 1629.4669306535955\n", + "After hill transform: 9.471477553509353e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 219,770.27\n", + "Adstocked value: 219,770.61\n", + "Saturated value: 0.5458\n", + "Final response: 77995.2321\n", + "Raw spend: 219770.27191555765\n", + "After adstock: 219770.605248891\n", + "After hill transform: 0.5457739176556228\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34466813546\n", + "After adstock: 38566.6780014688\n", + "After hill transform: 0.8014150983343088\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,717.81\n", + "Adstocked value: 31,717.98\n", + "Saturated value: 0.9650\n", + "Final response: 27003.9425\n", + "Raw spend: 31717.806019095475\n", + "After adstock: 31717.98248968371\n", + "After hill transform: 0.9650334251907497\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.24\n", + "Adstocked value: 1,629.47\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2447084313733\n", + "After adstock: 1629.4669306535955\n", + "After hill transform: 9.471477553509353e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 219,770.27\n", + "Adstocked value: 219,770.61\n", + "Saturated value: 0.5458\n", + "Final response: 77995.2321\n", + "Raw spend: 219770.27191554275\n", + "After adstock: 219770.6052488761\n", + "After hill transform: 0.5457739176556129\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34466815036\n", + "After adstock: 38566.6780014837\n", + "After hill transform: 0.8014150983344707\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,717.81\n", + "Adstocked value: 31,717.98\n", + "Saturated value: 0.9650\n", + "Final response: 27003.9425\n", + "Raw spend: 31717.806019095475\n", + "After adstock: 31717.98248968371\n", + "After hill transform: 0.9650334251907497\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.24\n", + "Adstocked value: 1,629.47\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2447084313733\n", + "After adstock: 1629.4669306535955\n", + "After hill transform: 9.471477553509353e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 219,770.27\n", + "Adstocked value: 219,770.61\n", + "Saturated value: 0.5458\n", + "Final response: 77995.2321\n", + "Raw spend: 219770.27191554275\n", + "After adstock: 219770.6052488761\n", + "After hill transform: 0.5457739176556129\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34466813546\n", + "After adstock: 38566.6780014688\n", + "After hill transform: 0.8014150983343088\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,717.81\n", + "Adstocked value: 31,717.98\n", + "Saturated value: 0.9650\n", + "Final response: 27003.9425\n", + "Raw spend: 31717.806019110376\n", + "After adstock: 31717.98248969861\n", + "After hill transform: 0.9650334251907937\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.24\n", + "Adstocked value: 1,629.47\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2447084313733\n", + "After adstock: 1629.4669306535955\n", + "After hill transform: 9.471477553509353e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 219,770.27\n", + "Adstocked value: 219,770.61\n", + "Saturated value: 0.5458\n", + "Final response: 77995.2321\n", + "Raw spend: 219770.27191554275\n", + "After adstock: 219770.6052488761\n", + "After hill transform: 0.5457739176556129\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34466813546\n", + "After adstock: 38566.6780014688\n", + "After hill transform: 0.8014150983343088\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,717.81\n", + "Adstocked value: 31,717.98\n", + "Saturated value: 0.9650\n", + "Final response: 27003.9425\n", + "Raw spend: 31717.806019095475\n", + "After adstock: 31717.98248968371\n", + "After hill transform: 0.9650334251907497\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.24\n", + "Adstocked value: 1,629.47\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2447084462744\n", + "After adstock: 1629.4669306684966\n", + "After hill transform: 9.471477553768904e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 219,770.27\n", + "Adstocked value: 219,770.61\n", + "Saturated value: 0.5458\n", + "Final response: 77995.2321\n", + "Raw spend: 219770.27191554275\n", + "After adstock: 219770.6052488761\n", + "After hill transform: 0.5457739176556129\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34466813546\n", + "After adstock: 38566.6780014688\n", + "After hill transform: 0.8014150983343088\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,717.81\n", + "Adstocked value: 31,717.98\n", + "Saturated value: 0.9650\n", + "Final response: 27003.9425\n", + "Raw spend: 31717.806019095475\n", + "After adstock: 31717.98248968371\n", + "After hill transform: 0.9650334251907497\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.24\n", + "Adstocked value: 1,629.47\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2447084313733\n", + "After adstock: 1629.4669306535955\n", + "After hill transform: 9.471477553509353e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 219,770.27\n", + "Adstocked value: 219,770.61\n", + "Saturated value: 0.5458\n", + "Final response: 77995.2321\n", + "Raw spend: 219770.27191555765\n", + "After adstock: 219770.605248891\n", + "After hill transform: 0.5457739176556228\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34466813546\n", + "After adstock: 38566.6780014688\n", + "After hill transform: 0.8014150983343088\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,717.81\n", + "Adstocked value: 31,717.98\n", + "Saturated value: 0.9650\n", + "Final response: 27003.9425\n", + "Raw spend: 31717.806019095475\n", + "After adstock: 31717.98248968371\n", + "After hill transform: 0.9650334251907497\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.24\n", + "Adstocked value: 1,629.47\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2447084313733\n", + "After adstock: 1629.4669306535955\n", + "After hill transform: 9.471477553509353e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 219,770.27\n", + "Adstocked value: 219,770.61\n", + "Saturated value: 0.5458\n", + "Final response: 77995.2321\n", + "Raw spend: 219770.27191554275\n", + "After adstock: 219770.6052488761\n", + "After hill transform: 0.5457739176556129\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34466815036\n", + "After adstock: 38566.6780014837\n", + "After hill transform: 0.8014150983344707\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,717.81\n", + "Adstocked value: 31,717.98\n", + "Saturated value: 0.9650\n", + "Final response: 27003.9425\n", + "Raw spend: 31717.806019095475\n", + "After adstock: 31717.98248968371\n", + "After hill transform: 0.9650334251907497\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.24\n", + "Adstocked value: 1,629.47\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2447084313733\n", + "After adstock: 1629.4669306535955\n", + "After hill transform: 9.471477553509353e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 219,770.27\n", + "Adstocked value: 219,770.61\n", + "Saturated value: 0.5458\n", + "Final response: 77995.2321\n", + "Raw spend: 219770.27191554275\n", + "After adstock: 219770.6052488761\n", + "After hill transform: 0.5457739176556129\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34466813546\n", + "After adstock: 38566.6780014688\n", + "After hill transform: 0.8014150983343088\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,717.81\n", + "Adstocked value: 31,717.98\n", + "Saturated value: 0.9650\n", + "Final response: 27003.9425\n", + "Raw spend: 31717.806019110376\n", + "After adstock: 31717.98248969861\n", + "After hill transform: 0.9650334251907937\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.26\n", + "Adstocked value: 1,629.48\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2624932041351\n", + "After adstock: 1629.4847154263573\n", + "After hill transform: 9.471787335183835e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,469.42\n", + "Adstocked value: 220,469.75\n", + "Saturated value: 0.5462\n", + "Final response: 78061.2196\n", + "Raw spend: 220469.417001857\n", + "After adstock: 220469.75033519033\n", + "After hill transform: 0.5462356671935206\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34461559662\n", + "After adstock: 38566.67794892996\n", + "After hill transform: 0.8014150977635534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,037.55\n", + "Adstocked value: 31,037.73\n", + "Saturated value: 0.9629\n", + "Final response: 26945.5097\n", + "Raw spend: 31037.550218234857\n", + "After adstock: 31037.72668882309\n", + "After hill transform: 0.9629452263736963\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.26\n", + "Adstocked value: 1,629.48\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2624932041351\n", + "After adstock: 1629.4847154263573\n", + "After hill transform: 9.471787335183835e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,469.42\n", + "Adstocked value: 220,469.75\n", + "Saturated value: 0.5462\n", + "Final response: 78061.2196\n", + "Raw spend: 220469.417001857\n", + "After adstock: 220469.75033519033\n", + "After hill transform: 0.5462356671935206\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34461559662\n", + "After adstock: 38566.67794892996\n", + "After hill transform: 0.8014150977635534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,037.55\n", + "Adstocked value: 31,037.73\n", + "Saturated value: 0.9629\n", + "Final response: 26945.5097\n", + "Raw spend: 31037.550218234857\n", + "After adstock: 31037.72668882309\n", + "After hill transform: 0.9629452263736963\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.26\n", + "Adstocked value: 1,629.48\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2624932190363\n", + "After adstock: 1629.4847154412585\n", + "After hill transform: 9.471787335443392e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,469.42\n", + "Adstocked value: 220,469.75\n", + "Saturated value: 0.5462\n", + "Final response: 78061.2196\n", + "Raw spend: 220469.417001857\n", + "After adstock: 220469.75033519033\n", + "After hill transform: 0.5462356671935206\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34461559662\n", + "After adstock: 38566.67794892996\n", + "After hill transform: 0.8014150977635534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,037.55\n", + "Adstocked value: 31,037.73\n", + "Saturated value: 0.9629\n", + "Final response: 26945.5097\n", + "Raw spend: 31037.550218234857\n", + "After adstock: 31037.72668882309\n", + "After hill transform: 0.9629452263736963\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.26\n", + "Adstocked value: 1,629.48\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2624932041351\n", + "After adstock: 1629.4847154263573\n", + "After hill transform: 9.471787335183835e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,469.42\n", + "Adstocked value: 220,469.75\n", + "Saturated value: 0.5462\n", + "Final response: 78061.2196\n", + "Raw spend: 220469.4170018719\n", + "After adstock: 220469.75033520523\n", + "After hill transform: 0.5462356671935304\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34461559662\n", + "After adstock: 38566.67794892996\n", + "After hill transform: 0.8014150977635534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,037.55\n", + "Adstocked value: 31,037.73\n", + "Saturated value: 0.9629\n", + "Final response: 26945.5097\n", + "Raw spend: 31037.550218234857\n", + "After adstock: 31037.72668882309\n", + "After hill transform: 0.9629452263736963\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.26\n", + "Adstocked value: 1,629.48\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2624932041351\n", + "After adstock: 1629.4847154263573\n", + "After hill transform: 9.471787335183835e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,469.42\n", + "Adstocked value: 220,469.75\n", + "Saturated value: 0.5462\n", + "Final response: 78061.2196\n", + "Raw spend: 220469.417001857\n", + "After adstock: 220469.75033519033\n", + "After hill transform: 0.5462356671935206\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344615611524\n", + "After adstock: 38566.67794894486\n", + "After hill transform: 0.8014150977637154\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,037.55\n", + "Adstocked value: 31,037.73\n", + "Saturated value: 0.9629\n", + "Final response: 26945.5097\n", + "Raw spend: 31037.550218234857\n", + "After adstock: 31037.72668882309\n", + "After hill transform: 0.9629452263736963\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.26\n", + "Adstocked value: 1,629.48\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2624932041351\n", + "After adstock: 1629.4847154263573\n", + "After hill transform: 9.471787335183835e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,469.42\n", + "Adstocked value: 220,469.75\n", + "Saturated value: 0.5462\n", + "Final response: 78061.2196\n", + "Raw spend: 220469.417001857\n", + "After adstock: 220469.75033519033\n", + "After hill transform: 0.5462356671935206\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34461559662\n", + "After adstock: 38566.67794892996\n", + "After hill transform: 0.8014150977635534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,037.55\n", + "Adstocked value: 31,037.73\n", + "Saturated value: 0.9629\n", + "Final response: 26945.5097\n", + "Raw spend: 31037.55021824976\n", + "After adstock: 31037.726688837993\n", + "After hill transform: 0.9629452263737438\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.26\n", + "Adstocked value: 1,629.48\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2624932041351\n", + "After adstock: 1629.4847154263573\n", + "After hill transform: 9.471787335183835e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,469.42\n", + "Adstocked value: 220,469.75\n", + "Saturated value: 0.5462\n", + "Final response: 78061.2196\n", + "Raw spend: 220469.417001857\n", + "After adstock: 220469.75033519033\n", + "After hill transform: 0.5462356671935206\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34461559662\n", + "After adstock: 38566.67794892996\n", + "After hill transform: 0.8014150977635534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,037.55\n", + "Adstocked value: 31,037.73\n", + "Saturated value: 0.9629\n", + "Final response: 26945.5097\n", + "Raw spend: 31037.550218234857\n", + "After adstock: 31037.72668882309\n", + "After hill transform: 0.9629452263736963\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.26\n", + "Adstocked value: 1,629.48\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2624932190363\n", + "After adstock: 1629.4847154412585\n", + "After hill transform: 9.471787335443392e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,469.42\n", + "Adstocked value: 220,469.75\n", + "Saturated value: 0.5462\n", + "Final response: 78061.2196\n", + "Raw spend: 220469.417001857\n", + "After adstock: 220469.75033519033\n", + "After hill transform: 0.5462356671935206\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34461559662\n", + "After adstock: 38566.67794892996\n", + "After hill transform: 0.8014150977635534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,037.55\n", + "Adstocked value: 31,037.73\n", + "Saturated value: 0.9629\n", + "Final response: 26945.5097\n", + "Raw spend: 31037.550218234857\n", + "After adstock: 31037.72668882309\n", + "After hill transform: 0.9629452263736963\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.26\n", + "Adstocked value: 1,629.48\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2624932041351\n", + "After adstock: 1629.4847154263573\n", + "After hill transform: 9.471787335183835e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,469.42\n", + "Adstocked value: 220,469.75\n", + "Saturated value: 0.5462\n", + "Final response: 78061.2196\n", + "Raw spend: 220469.4170018719\n", + "After adstock: 220469.75033520523\n", + "After hill transform: 0.5462356671935304\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34461559662\n", + "After adstock: 38566.67794892996\n", + "After hill transform: 0.8014150977635534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,037.55\n", + "Adstocked value: 31,037.73\n", + "Saturated value: 0.9629\n", + "Final response: 26945.5097\n", + "Raw spend: 31037.550218234857\n", + "After adstock: 31037.72668882309\n", + "After hill transform: 0.9629452263736963\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.26\n", + "Adstocked value: 1,629.48\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2624932041351\n", + "After adstock: 1629.4847154263573\n", + "After hill transform: 9.471787335183835e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,469.42\n", + "Adstocked value: 220,469.75\n", + "Saturated value: 0.5462\n", + "Final response: 78061.2196\n", + "Raw spend: 220469.417001857\n", + "After adstock: 220469.75033519033\n", + "After hill transform: 0.5462356671935206\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344615611524\n", + "After adstock: 38566.67794894486\n", + "After hill transform: 0.8014150977637154\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,037.55\n", + "Adstocked value: 31,037.73\n", + "Saturated value: 0.9629\n", + "Final response: 26945.5097\n", + "Raw spend: 31037.550218234857\n", + "After adstock: 31037.72668882309\n", + "After hill transform: 0.9629452263736963\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.26\n", + "Adstocked value: 1,629.48\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2624932041351\n", + "After adstock: 1629.4847154263573\n", + "After hill transform: 9.471787335183835e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,469.42\n", + "Adstocked value: 220,469.75\n", + "Saturated value: 0.5462\n", + "Final response: 78061.2196\n", + "Raw spend: 220469.417001857\n", + "After adstock: 220469.75033519033\n", + "After hill transform: 0.5462356671935206\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34461559662\n", + "After adstock: 38566.67794892996\n", + "After hill transform: 0.8014150977635534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,037.55\n", + "Adstocked value: 31,037.73\n", + "Saturated value: 0.9629\n", + "Final response: 26945.5097\n", + "Raw spend: 31037.55021824976\n", + "After adstock: 31037.726688837993\n", + "After hill transform: 0.9629452263737438\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,080.74\n", + "Adstocked value: 220,081.08\n", + "Saturated value: 0.5460\n", + "Final response: 78024.5625\n", + "Raw spend: 220080.7422211294\n", + "After adstock: 220081.07555446273\n", + "After hill transform: 0.5459791582208304\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,414.49\n", + "Adstocked value: 31,414.67\n", + "Saturated value: 0.9641\n", + "Final response: 26978.4468\n", + "Raw spend: 31414.49103169592\n", + "After adstock: 31414.667502284155\n", + "After hill transform: 0.9641222919222547\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,080.74\n", + "Adstocked value: 220,081.08\n", + "Saturated value: 0.5460\n", + "Final response: 78024.5625\n", + "Raw spend: 220080.7422211294\n", + "After adstock: 220081.07555446273\n", + "After hill transform: 0.5459791582208304\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,414.49\n", + "Adstocked value: 31,414.67\n", + "Saturated value: 0.9641\n", + "Final response: 26978.4468\n", + "Raw spend: 31414.49103169592\n", + "After adstock: 31414.667502284155\n", + "After hill transform: 0.9641222919222547\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.225794758491\n", + "After adstock: 1629.4480169807132\n", + "After hill transform: 9.471148115646842e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,080.74\n", + "Adstocked value: 220,081.08\n", + "Saturated value: 0.5460\n", + "Final response: 78024.5625\n", + "Raw spend: 220080.7422211294\n", + "After adstock: 220081.07555446273\n", + "After hill transform: 0.5459791582208304\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,414.49\n", + "Adstocked value: 31,414.67\n", + "Saturated value: 0.9641\n", + "Final response: 26978.4468\n", + "Raw spend: 31414.49103169592\n", + "After adstock: 31414.667502284155\n", + "After hill transform: 0.9641222919222547\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,080.74\n", + "Adstocked value: 220,081.08\n", + "Saturated value: 0.5460\n", + "Final response: 78024.5625\n", + "Raw spend: 220080.7422211443\n", + "After adstock: 220081.07555447763\n", + "After hill transform: 0.5459791582208403\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,414.49\n", + "Adstocked value: 31,414.67\n", + "Saturated value: 0.9641\n", + "Final response: 26978.4468\n", + "Raw spend: 31414.49103169592\n", + "After adstock: 31414.667502284155\n", + "After hill transform: 0.9641222919222547\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,080.74\n", + "Adstocked value: 220,081.08\n", + "Saturated value: 0.5460\n", + "Final response: 78024.5625\n", + "Raw spend: 220080.7422211294\n", + "After adstock: 220081.07555446273\n", + "After hill transform: 0.5459791582208304\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,414.49\n", + "Adstocked value: 31,414.67\n", + "Saturated value: 0.9641\n", + "Final response: 26978.4468\n", + "Raw spend: 31414.49103169592\n", + "After adstock: 31414.667502284155\n", + "After hill transform: 0.9641222919222547\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,080.74\n", + "Adstocked value: 220,081.08\n", + "Saturated value: 0.5460\n", + "Final response: 78024.5625\n", + "Raw spend: 220080.7422211294\n", + "After adstock: 220081.07555446273\n", + "After hill transform: 0.5459791582208304\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,414.49\n", + "Adstocked value: 31,414.67\n", + "Saturated value: 0.9641\n", + "Final response: 26978.4468\n", + "Raw spend: 31414.491031710822\n", + "After adstock: 31414.667502299057\n", + "After hill transform: 0.9641222919223003\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,080.74\n", + "Adstocked value: 220,081.08\n", + "Saturated value: 0.5460\n", + "Final response: 78024.5625\n", + "Raw spend: 220080.7422211294\n", + "After adstock: 220081.07555446273\n", + "After hill transform: 0.5459791582208304\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,414.49\n", + "Adstocked value: 31,414.67\n", + "Saturated value: 0.9641\n", + "Final response: 26978.4468\n", + "Raw spend: 31414.49103169592\n", + "After adstock: 31414.667502284155\n", + "After hill transform: 0.9641222919222547\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.225794758491\n", + "After adstock: 1629.4480169807132\n", + "After hill transform: 9.471148115646842e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,080.74\n", + "Adstocked value: 220,081.08\n", + "Saturated value: 0.5460\n", + "Final response: 78024.5625\n", + "Raw spend: 220080.7422211294\n", + "After adstock: 220081.07555446273\n", + "After hill transform: 0.5459791582208304\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,414.49\n", + "Adstocked value: 31,414.67\n", + "Saturated value: 0.9641\n", + "Final response: 26978.4468\n", + "Raw spend: 31414.49103169592\n", + "After adstock: 31414.667502284155\n", + "After hill transform: 0.9641222919222547\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,080.74\n", + "Adstocked value: 220,081.08\n", + "Saturated value: 0.5460\n", + "Final response: 78024.5625\n", + "Raw spend: 220080.7422211443\n", + "After adstock: 220081.07555447763\n", + "After hill transform: 0.5459791582208403\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,414.49\n", + "Adstocked value: 31,414.67\n", + "Saturated value: 0.9641\n", + "Final response: 26978.4468\n", + "Raw spend: 31414.49103169592\n", + "After adstock: 31414.667502284155\n", + "After hill transform: 0.9641222919222547\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,080.74\n", + "Adstocked value: 220,081.08\n", + "Saturated value: 0.5460\n", + "Final response: 78024.5625\n", + "Raw spend: 220080.7422211294\n", + "After adstock: 220081.07555446273\n", + "After hill transform: 0.5459791582208304\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,414.49\n", + "Adstocked value: 31,414.67\n", + "Saturated value: 0.9641\n", + "Final response: 26978.4468\n", + "Raw spend: 31414.49103169592\n", + "After adstock: 31414.667502284155\n", + "After hill transform: 0.9641222919222547\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,080.74\n", + "Adstocked value: 220,081.08\n", + "Saturated value: 0.5460\n", + "Final response: 78024.5625\n", + "Raw spend: 220080.7422211294\n", + "After adstock: 220081.07555446273\n", + "After hill transform: 0.5459791582208304\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,414.49\n", + "Adstocked value: 31,414.67\n", + "Saturated value: 0.9641\n", + "Final response: 26978.4468\n", + "Raw spend: 31414.491031710822\n", + "After adstock: 31414.667502299057\n", + "After hill transform: 0.9641222919223003\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,248.53\n", + "Adstocked value: 220,248.86\n", + "Saturated value: 0.5461\n", + "Final response: 78040.3956\n", + "Raw spend: 220248.5314265228\n", + "After adstock: 220248.86475985614\n", + "After hill transform: 0.5460899505514635\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,250.44\n", + "Adstocked value: 31,250.62\n", + "Saturated value: 0.9636\n", + "Final response: 26964.2865\n", + "Raw spend: 31250.44120634586\n", + "After adstock: 31250.617676934093\n", + "After hill transform: 0.9636162488579448\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,248.53\n", + "Adstocked value: 220,248.86\n", + "Saturated value: 0.5461\n", + "Final response: 78040.3956\n", + "Raw spend: 220248.5314265228\n", + "After adstock: 220248.86475985614\n", + "After hill transform: 0.5460899505514635\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,250.44\n", + "Adstocked value: 31,250.62\n", + "Saturated value: 0.9636\n", + "Final response: 26964.2865\n", + "Raw spend: 31250.44120634586\n", + "After adstock: 31250.617676934093\n", + "After hill transform: 0.9636162488579448\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.225794758491\n", + "After adstock: 1629.4480169807132\n", + "After hill transform: 9.471148115646842e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,248.53\n", + "Adstocked value: 220,248.86\n", + "Saturated value: 0.5461\n", + "Final response: 78040.3956\n", + "Raw spend: 220248.5314265228\n", + "After adstock: 220248.86475985614\n", + "After hill transform: 0.5460899505514635\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,250.44\n", + "Adstocked value: 31,250.62\n", + "Saturated value: 0.9636\n", + "Final response: 26964.2865\n", + "Raw spend: 31250.44120634586\n", + "After adstock: 31250.617676934093\n", + "After hill transform: 0.9636162488579448\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,248.53\n", + "Adstocked value: 220,248.86\n", + "Saturated value: 0.5461\n", + "Final response: 78040.3956\n", + "Raw spend: 220248.5314265377\n", + "After adstock: 220248.86475987104\n", + "After hill transform: 0.5460899505514734\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,250.44\n", + "Adstocked value: 31,250.62\n", + "Saturated value: 0.9636\n", + "Final response: 26964.2865\n", + "Raw spend: 31250.44120634586\n", + "After adstock: 31250.617676934093\n", + "After hill transform: 0.9636162488579448\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,248.53\n", + "Adstocked value: 220,248.86\n", + "Saturated value: 0.5461\n", + "Final response: 78040.3956\n", + "Raw spend: 220248.5314265228\n", + "After adstock: 220248.86475985614\n", + "After hill transform: 0.5460899505514635\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,250.44\n", + "Adstocked value: 31,250.62\n", + "Saturated value: 0.9636\n", + "Final response: 26964.2865\n", + "Raw spend: 31250.44120634586\n", + "After adstock: 31250.617676934093\n", + "After hill transform: 0.9636162488579448\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,248.53\n", + "Adstocked value: 220,248.86\n", + "Saturated value: 0.5461\n", + "Final response: 78040.3956\n", + "Raw spend: 220248.5314265228\n", + "After adstock: 220248.86475985614\n", + "After hill transform: 0.5460899505514635\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,250.44\n", + "Adstocked value: 31,250.62\n", + "Saturated value: 0.9636\n", + "Final response: 26964.2865\n", + "Raw spend: 31250.44120636076\n", + "After adstock: 31250.617676948994\n", + "After hill transform: 0.9636162488579912\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,248.53\n", + "Adstocked value: 220,248.86\n", + "Saturated value: 0.5461\n", + "Final response: 78040.3956\n", + "Raw spend: 220248.5314265228\n", + "After adstock: 220248.86475985614\n", + "After hill transform: 0.5460899505514635\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,250.44\n", + "Adstocked value: 31,250.62\n", + "Saturated value: 0.9636\n", + "Final response: 26964.2865\n", + "Raw spend: 31250.44120634586\n", + "After adstock: 31250.617676934093\n", + "After hill transform: 0.9636162488579448\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.225794758491\n", + "After adstock: 1629.4480169807132\n", + "After hill transform: 9.471148115646842e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,248.53\n", + "Adstocked value: 220,248.86\n", + "Saturated value: 0.5461\n", + "Final response: 78040.3956\n", + "Raw spend: 220248.5314265228\n", + "After adstock: 220248.86475985614\n", + "After hill transform: 0.5460899505514635\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,250.44\n", + "Adstocked value: 31,250.62\n", + "Saturated value: 0.9636\n", + "Final response: 26964.2865\n", + "Raw spend: 31250.44120634586\n", + "After adstock: 31250.617676934093\n", + "After hill transform: 0.9636162488579448\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,248.53\n", + "Adstocked value: 220,248.86\n", + "Saturated value: 0.5461\n", + "Final response: 78040.3956\n", + "Raw spend: 220248.5314265377\n", + "After adstock: 220248.86475987104\n", + "After hill transform: 0.5460899505514734\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,250.44\n", + "Adstocked value: 31,250.62\n", + "Saturated value: 0.9636\n", + "Final response: 26964.2865\n", + "Raw spend: 31250.44120634586\n", + "After adstock: 31250.617676934093\n", + "After hill transform: 0.9636162488579448\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,248.53\n", + "Adstocked value: 220,248.86\n", + "Saturated value: 0.5461\n", + "Final response: 78040.3956\n", + "Raw spend: 220248.5314265228\n", + "After adstock: 220248.86475985614\n", + "After hill transform: 0.5460899505514635\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,250.44\n", + "Adstocked value: 31,250.62\n", + "Saturated value: 0.9636\n", + "Final response: 26964.2865\n", + "Raw spend: 31250.44120634586\n", + "After adstock: 31250.617676934093\n", + "After hill transform: 0.9636162488579448\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,248.53\n", + "Adstocked value: 220,248.86\n", + "Saturated value: 0.5461\n", + "Final response: 78040.3956\n", + "Raw spend: 220248.5314265228\n", + "After adstock: 220248.86475985614\n", + "After hill transform: 0.5460899505514635\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,250.44\n", + "Adstocked value: 31,250.62\n", + "Saturated value: 0.9636\n", + "Final response: 26964.2865\n", + "Raw spend: 31250.44120636076\n", + "After adstock: 31250.617676948994\n", + "After hill transform: 0.9636162488579912\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,452.07\n", + "Adstocked value: 220,452.41\n", + "Saturated value: 0.5462\n", + "Final response: 78059.5854\n", + "Raw spend: 220452.07478908307\n", + "After adstock: 220452.4081224164\n", + "After hill transform: 0.5462242322275338\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,050.61\n", + "Adstocked value: 31,050.79\n", + "Saturated value: 0.9630\n", + "Final response: 26946.6752\n", + "Raw spend: 31050.613656832935\n", + "After adstock: 31050.79012742117\n", + "After hill transform: 0.9629868755959721\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,452.07\n", + "Adstocked value: 220,452.41\n", + "Saturated value: 0.5462\n", + "Final response: 78059.5854\n", + "Raw spend: 220452.07478908307\n", + "After adstock: 220452.4081224164\n", + "After hill transform: 0.5462242322275338\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,050.61\n", + "Adstocked value: 31,050.79\n", + "Saturated value: 0.9630\n", + "Final response: 26946.6752\n", + "Raw spend: 31050.613656832935\n", + "After adstock: 31050.79012742117\n", + "After hill transform: 0.9629868755959721\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.225794758491\n", + "After adstock: 1629.4480169807132\n", + "After hill transform: 9.471148115646842e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,452.07\n", + "Adstocked value: 220,452.41\n", + "Saturated value: 0.5462\n", + "Final response: 78059.5854\n", + "Raw spend: 220452.07478908307\n", + "After adstock: 220452.4081224164\n", + "After hill transform: 0.5462242322275338\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,050.61\n", + "Adstocked value: 31,050.79\n", + "Saturated value: 0.9630\n", + "Final response: 26946.6752\n", + "Raw spend: 31050.613656832935\n", + "After adstock: 31050.79012742117\n", + "After hill transform: 0.9629868755959721\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,452.07\n", + "Adstocked value: 220,452.41\n", + "Saturated value: 0.5462\n", + "Final response: 78059.5854\n", + "Raw spend: 220452.07478909797\n", + "After adstock: 220452.4081224313\n", + "After hill transform: 0.5462242322275436\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,050.61\n", + "Adstocked value: 31,050.79\n", + "Saturated value: 0.9630\n", + "Final response: 26946.6752\n", + "Raw spend: 31050.613656832935\n", + "After adstock: 31050.79012742117\n", + "After hill transform: 0.9629868755959721\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,452.07\n", + "Adstocked value: 220,452.41\n", + "Saturated value: 0.5462\n", + "Final response: 78059.5854\n", + "Raw spend: 220452.07478908307\n", + "After adstock: 220452.4081224164\n", + "After hill transform: 0.5462242322275338\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,050.61\n", + "Adstocked value: 31,050.79\n", + "Saturated value: 0.9630\n", + "Final response: 26946.6752\n", + "Raw spend: 31050.613656832935\n", + "After adstock: 31050.79012742117\n", + "After hill transform: 0.9629868755959721\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,452.07\n", + "Adstocked value: 220,452.41\n", + "Saturated value: 0.5462\n", + "Final response: 78059.5854\n", + "Raw spend: 220452.07478908307\n", + "After adstock: 220452.4081224164\n", + "After hill transform: 0.5462242322275338\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,050.61\n", + "Adstocked value: 31,050.79\n", + "Saturated value: 0.9630\n", + "Final response: 26946.6752\n", + "Raw spend: 31050.613656847836\n", + "After adstock: 31050.79012743607\n", + "After hill transform: 0.9629868755960195\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,452.07\n", + "Adstocked value: 220,452.41\n", + "Saturated value: 0.5462\n", + "Final response: 78059.5854\n", + "Raw spend: 220452.07478908307\n", + "After adstock: 220452.4081224164\n", + "After hill transform: 0.5462242322275338\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,050.61\n", + "Adstocked value: 31,050.79\n", + "Saturated value: 0.9630\n", + "Final response: 26946.6752\n", + "Raw spend: 31050.613656832935\n", + "After adstock: 31050.79012742117\n", + "After hill transform: 0.9629868755959721\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.225794758491\n", + "After adstock: 1629.4480169807132\n", + "After hill transform: 9.471148115646842e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,452.07\n", + "Adstocked value: 220,452.41\n", + "Saturated value: 0.5462\n", + "Final response: 78059.5854\n", + "Raw spend: 220452.07478908307\n", + "After adstock: 220452.4081224164\n", + "After hill transform: 0.5462242322275338\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,050.61\n", + "Adstocked value: 31,050.79\n", + "Saturated value: 0.9630\n", + "Final response: 26946.6752\n", + "Raw spend: 31050.613656832935\n", + "After adstock: 31050.79012742117\n", + "After hill transform: 0.9629868755959721\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,452.07\n", + "Adstocked value: 220,452.41\n", + "Saturated value: 0.5462\n", + "Final response: 78059.5854\n", + "Raw spend: 220452.07478909797\n", + "After adstock: 220452.4081224313\n", + "After hill transform: 0.5462242322275436\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,050.61\n", + "Adstocked value: 31,050.79\n", + "Saturated value: 0.9630\n", + "Final response: 26946.6752\n", + "Raw spend: 31050.613656832935\n", + "After adstock: 31050.79012742117\n", + "After hill transform: 0.9629868755959721\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,452.07\n", + "Adstocked value: 220,452.41\n", + "Saturated value: 0.5462\n", + "Final response: 78059.5854\n", + "Raw spend: 220452.07478908307\n", + "After adstock: 220452.4081224164\n", + "After hill transform: 0.5462242322275338\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,050.61\n", + "Adstocked value: 31,050.79\n", + "Saturated value: 0.9630\n", + "Final response: 26946.6752\n", + "Raw spend: 31050.613656832935\n", + "After adstock: 31050.79012742117\n", + "After hill transform: 0.9629868755959721\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,452.07\n", + "Adstocked value: 220,452.41\n", + "Saturated value: 0.5462\n", + "Final response: 78059.5854\n", + "Raw spend: 220452.07478908307\n", + "After adstock: 220452.4081224164\n", + "After hill transform: 0.5462242322275338\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,050.61\n", + "Adstocked value: 31,050.79\n", + "Saturated value: 0.9630\n", + "Final response: 26946.6752\n", + "Raw spend: 31050.613656847836\n", + "After adstock: 31050.79012743607\n", + "After hill transform: 0.9629868755960195\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2309680916715\n", + "After adstock: 1629.4531903138936\n", + "After hill transform: 9.471238223871122e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,557.78\n", + "Adstocked value: 220,558.11\n", + "Saturated value: 0.5463\n", + "Final response: 78069.5435\n", + "Raw spend: 220557.7765272873\n", + "After adstock: 220558.10986062064\n", + "After hill transform: 0.5462939142522061\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34470884991\n", + "After adstock: 38566.678042183245\n", + "After hill transform: 0.8014150987766099\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,946.20\n", + "Adstocked value: 30,946.37\n", + "Saturated value: 0.9627\n", + "Final response: 26937.3107\n", + "Raw spend: 30946.197985633797\n", + "After adstock: 30946.37445622203\n", + "After hill transform: 0.9626522179650188\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2309680916715\n", + "After adstock: 1629.4531903138936\n", + "After hill transform: 9.471238223871122e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,557.78\n", + "Adstocked value: 220,558.11\n", + "Saturated value: 0.5463\n", + "Final response: 78069.5435\n", + "Raw spend: 220557.7765272873\n", + "After adstock: 220558.10986062064\n", + "After hill transform: 0.5462939142522061\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34470884991\n", + "After adstock: 38566.678042183245\n", + "After hill transform: 0.8014150987766099\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,946.20\n", + "Adstocked value: 30,946.37\n", + "Saturated value: 0.9627\n", + "Final response: 26937.3107\n", + "Raw spend: 30946.197985633797\n", + "After adstock: 30946.37445622203\n", + "After hill transform: 0.9626522179650188\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2309681065726\n", + "After adstock: 1629.4531903287948\n", + "After hill transform: 9.471238224130669e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,557.78\n", + "Adstocked value: 220,558.11\n", + "Saturated value: 0.5463\n", + "Final response: 78069.5435\n", + "Raw spend: 220557.7765272873\n", + "After adstock: 220558.10986062064\n", + "After hill transform: 0.5462939142522061\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34470884991\n", + "After adstock: 38566.678042183245\n", + "After hill transform: 0.8014150987766099\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,946.20\n", + "Adstocked value: 30,946.37\n", + "Saturated value: 0.9627\n", + "Final response: 26937.3107\n", + "Raw spend: 30946.197985633797\n", + "After adstock: 30946.37445622203\n", + "After hill transform: 0.9626522179650188\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2309680916715\n", + "After adstock: 1629.4531903138936\n", + "After hill transform: 9.471238223871122e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,557.78\n", + "Adstocked value: 220,558.11\n", + "Saturated value: 0.5463\n", + "Final response: 78069.5435\n", + "Raw spend: 220557.7765273022\n", + "After adstock: 220558.10986063554\n", + "After hill transform: 0.5462939142522159\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34470884991\n", + "After adstock: 38566.678042183245\n", + "After hill transform: 0.8014150987766099\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,946.20\n", + "Adstocked value: 30,946.37\n", + "Saturated value: 0.9627\n", + "Final response: 26937.3107\n", + "Raw spend: 30946.197985633797\n", + "After adstock: 30946.37445622203\n", + "After hill transform: 0.9626522179650188\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2309680916715\n", + "After adstock: 1629.4531903138936\n", + "After hill transform: 9.471238223871122e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,557.78\n", + "Adstocked value: 220,558.11\n", + "Saturated value: 0.5463\n", + "Final response: 78069.5435\n", + "Raw spend: 220557.7765272873\n", + "After adstock: 220558.10986062064\n", + "After hill transform: 0.5462939142522061\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34470886481\n", + "After adstock: 38566.678042198146\n", + "After hill transform: 0.8014150987767716\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,946.20\n", + "Adstocked value: 30,946.37\n", + "Saturated value: 0.9627\n", + "Final response: 26937.3107\n", + "Raw spend: 30946.197985633797\n", + "After adstock: 30946.37445622203\n", + "After hill transform: 0.9626522179650188\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2309680916715\n", + "After adstock: 1629.4531903138936\n", + "After hill transform: 9.471238223871122e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,557.78\n", + "Adstocked value: 220,558.11\n", + "Saturated value: 0.5463\n", + "Final response: 78069.5435\n", + "Raw spend: 220557.7765272873\n", + "After adstock: 220558.10986062064\n", + "After hill transform: 0.5462939142522061\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34470884991\n", + "After adstock: 38566.678042183245\n", + "After hill transform: 0.8014150987766099\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,946.20\n", + "Adstocked value: 30,946.37\n", + "Saturated value: 0.9627\n", + "Final response: 26937.3107\n", + "Raw spend: 30946.197985648698\n", + "After adstock: 30946.374456236932\n", + "After hill transform: 0.9626522179650668\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2309680916715\n", + "After adstock: 1629.4531903138936\n", + "After hill transform: 9.471238223871122e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,557.78\n", + "Adstocked value: 220,558.11\n", + "Saturated value: 0.5463\n", + "Final response: 78069.5435\n", + "Raw spend: 220557.7765272873\n", + "After adstock: 220558.10986062064\n", + "After hill transform: 0.5462939142522061\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34470884991\n", + "After adstock: 38566.678042183245\n", + "After hill transform: 0.8014150987766099\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,946.20\n", + "Adstocked value: 30,946.37\n", + "Saturated value: 0.9627\n", + "Final response: 26937.3107\n", + "Raw spend: 30946.197985633797\n", + "After adstock: 30946.37445622203\n", + "After hill transform: 0.9626522179650188\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2309681065726\n", + "After adstock: 1629.4531903287948\n", + "After hill transform: 9.471238224130669e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,557.78\n", + "Adstocked value: 220,558.11\n", + "Saturated value: 0.5463\n", + "Final response: 78069.5435\n", + "Raw spend: 220557.7765272873\n", + "After adstock: 220558.10986062064\n", + "After hill transform: 0.5462939142522061\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34470884991\n", + "After adstock: 38566.678042183245\n", + "After hill transform: 0.8014150987766099\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,946.20\n", + "Adstocked value: 30,946.37\n", + "Saturated value: 0.9627\n", + "Final response: 26937.3107\n", + "Raw spend: 30946.197985633797\n", + "After adstock: 30946.37445622203\n", + "After hill transform: 0.9626522179650188\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2309680916715\n", + "After adstock: 1629.4531903138936\n", + "After hill transform: 9.471238223871122e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,557.78\n", + "Adstocked value: 220,558.11\n", + "Saturated value: 0.5463\n", + "Final response: 78069.5435\n", + "Raw spend: 220557.7765273022\n", + "After adstock: 220558.10986063554\n", + "After hill transform: 0.5462939142522159\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34470884991\n", + "After adstock: 38566.678042183245\n", + "After hill transform: 0.8014150987766099\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,946.20\n", + "Adstocked value: 30,946.37\n", + "Saturated value: 0.9627\n", + "Final response: 26937.3107\n", + "Raw spend: 30946.197985633797\n", + "After adstock: 30946.37445622203\n", + "After hill transform: 0.9626522179650188\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2309680916715\n", + "After adstock: 1629.4531903138936\n", + "After hill transform: 9.471238223871122e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,557.78\n", + "Adstocked value: 220,558.11\n", + "Saturated value: 0.5463\n", + "Final response: 78069.5435\n", + "Raw spend: 220557.7765272873\n", + "After adstock: 220558.10986062064\n", + "After hill transform: 0.5462939142522061\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34470886481\n", + "After adstock: 38566.678042198146\n", + "After hill transform: 0.8014150987767716\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,946.20\n", + "Adstocked value: 30,946.37\n", + "Saturated value: 0.9627\n", + "Final response: 26937.3107\n", + "Raw spend: 30946.197985633797\n", + "After adstock: 30946.37445622203\n", + "After hill transform: 0.9626522179650188\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2309680916715\n", + "After adstock: 1629.4531903138936\n", + "After hill transform: 9.471238223871122e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,557.78\n", + "Adstocked value: 220,558.11\n", + "Saturated value: 0.5463\n", + "Final response: 78069.5435\n", + "Raw spend: 220557.7765272873\n", + "After adstock: 220558.10986062064\n", + "After hill transform: 0.5462939142522061\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34470884991\n", + "After adstock: 38566.678042183245\n", + "After hill transform: 0.8014150987766099\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,946.20\n", + "Adstocked value: 30,946.37\n", + "Saturated value: 0.9627\n", + "Final response: 26937.3107\n", + "Raw spend: 30946.197985648698\n", + "After adstock: 30946.374456236932\n", + "After hill transform: 0.9626522179650668\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 221,061.66\n", + "Adstocked value: 221,061.99\n", + "Saturated value: 0.5466\n", + "Final response: 78116.9450\n", + "Raw spend: 221061.66026740646\n", + "After adstock: 221061.9936007398\n", + "After hill transform: 0.5466256075130085\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,447.76\n", + "Adstocked value: 30,447.94\n", + "Saturated value: 0.9610\n", + "Final response: 26891.0154\n", + "Raw spend: 30447.760803218298\n", + "After adstock: 30447.937273806532\n", + "After hill transform: 0.9609977769550002\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 221,061.66\n", + "Adstocked value: 221,061.99\n", + "Saturated value: 0.5466\n", + "Final response: 78116.9450\n", + "Raw spend: 221061.66026740646\n", + "After adstock: 221061.9936007398\n", + "After hill transform: 0.5466256075130085\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,447.76\n", + "Adstocked value: 30,447.94\n", + "Saturated value: 0.9610\n", + "Final response: 26891.0154\n", + "Raw spend: 30447.760803218298\n", + "After adstock: 30447.937273806532\n", + "After hill transform: 0.9609977769550002\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2302562228626\n", + "After adstock: 1629.4524784450848\n", + "After hill transform: 9.471225824629205e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,627.11\n", + "Adstocked value: 220,627.45\n", + "Saturated value: 0.5463\n", + "Final response: 78076.0729\n", + "Raw spend: 220627.11249931608\n", + "After adstock: 220627.44583264942\n", + "After hill transform: 0.546339603661243\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344710984005\n", + "After adstock: 38566.67804431734\n", + "After hill transform: 0.8014150987997937\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,877.61\n", + "Adstocked value: 30,877.79\n", + "Saturated value: 0.9624\n", + "Final response: 26931.0979\n", + "Raw spend: 30877.611476908813\n", + "After adstock: 30877.787947497047\n", + "After hill transform: 0.9624301927761648\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2302562228626\n", + "After adstock: 1629.4524784450848\n", + "After hill transform: 9.471225824629205e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,627.11\n", + "Adstocked value: 220,627.45\n", + "Saturated value: 0.5463\n", + "Final response: 78076.0729\n", + "Raw spend: 220627.11249931608\n", + "After adstock: 220627.44583264942\n", + "After hill transform: 0.546339603661243\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344710984005\n", + "After adstock: 38566.67804431734\n", + "After hill transform: 0.8014150987997937\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,877.61\n", + "Adstocked value: 30,877.79\n", + "Saturated value: 0.9624\n", + "Final response: 26931.0979\n", + "Raw spend: 30877.611476908813\n", + "After adstock: 30877.787947497047\n", + "After hill transform: 0.9624301927761648\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2302562377638\n", + "After adstock: 1629.452478459986\n", + "After hill transform: 9.471225824888751e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,627.11\n", + "Adstocked value: 220,627.45\n", + "Saturated value: 0.5463\n", + "Final response: 78076.0729\n", + "Raw spend: 220627.11249931608\n", + "After adstock: 220627.44583264942\n", + "After hill transform: 0.546339603661243\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344710984005\n", + "After adstock: 38566.67804431734\n", + "After hill transform: 0.8014150987997937\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,877.61\n", + "Adstocked value: 30,877.79\n", + "Saturated value: 0.9624\n", + "Final response: 26931.0979\n", + "Raw spend: 30877.611476908813\n", + "After adstock: 30877.787947497047\n", + "After hill transform: 0.9624301927761648\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2302562228626\n", + "After adstock: 1629.4524784450848\n", + "After hill transform: 9.471225824629205e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,627.11\n", + "Adstocked value: 220,627.45\n", + "Saturated value: 0.5463\n", + "Final response: 78076.0729\n", + "Raw spend: 220627.11249933098\n", + "After adstock: 220627.44583266432\n", + "After hill transform: 0.5463396036612529\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344710984005\n", + "After adstock: 38566.67804431734\n", + "After hill transform: 0.8014150987997937\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,877.61\n", + "Adstocked value: 30,877.79\n", + "Saturated value: 0.9624\n", + "Final response: 26931.0979\n", + "Raw spend: 30877.611476908813\n", + "After adstock: 30877.787947497047\n", + "After hill transform: 0.9624301927761648\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2302562228626\n", + "After adstock: 1629.4524784450848\n", + "After hill transform: 9.471225824629205e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,627.11\n", + "Adstocked value: 220,627.45\n", + "Saturated value: 0.5463\n", + "Final response: 78076.0729\n", + "Raw spend: 220627.11249931608\n", + "After adstock: 220627.44583264942\n", + "After hill transform: 0.546339603661243\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471099891\n", + "After adstock: 38566.67804433224\n", + "After hill transform: 0.8014150987999554\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,877.61\n", + "Adstocked value: 30,877.79\n", + "Saturated value: 0.9624\n", + "Final response: 26931.0979\n", + "Raw spend: 30877.611476908813\n", + "After adstock: 30877.787947497047\n", + "After hill transform: 0.9624301927761648\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2302562228626\n", + "After adstock: 1629.4524784450848\n", + "After hill transform: 9.471225824629205e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,627.11\n", + "Adstocked value: 220,627.45\n", + "Saturated value: 0.5463\n", + "Final response: 78076.0729\n", + "Raw spend: 220627.11249931608\n", + "After adstock: 220627.44583264942\n", + "After hill transform: 0.546339603661243\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344710984005\n", + "After adstock: 38566.67804431734\n", + "After hill transform: 0.8014150987997937\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,877.61\n", + "Adstocked value: 30,877.79\n", + "Saturated value: 0.9624\n", + "Final response: 26931.0979\n", + "Raw spend: 30877.611476923714\n", + "After adstock: 30877.787947511948\n", + "After hill transform: 0.9624301927762132\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2302562228626\n", + "After adstock: 1629.4524784450848\n", + "After hill transform: 9.471225824629205e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,627.11\n", + "Adstocked value: 220,627.45\n", + "Saturated value: 0.5463\n", + "Final response: 78076.0729\n", + "Raw spend: 220627.11249931608\n", + "After adstock: 220627.44583264942\n", + "After hill transform: 0.546339603661243\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344710984005\n", + "After adstock: 38566.67804431734\n", + "After hill transform: 0.8014150987997937\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,877.61\n", + "Adstocked value: 30,877.79\n", + "Saturated value: 0.9624\n", + "Final response: 26931.0979\n", + "Raw spend: 30877.611476908813\n", + "After adstock: 30877.787947497047\n", + "After hill transform: 0.9624301927761648\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2302562377638\n", + "After adstock: 1629.452478459986\n", + "After hill transform: 9.471225824888751e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,627.11\n", + "Adstocked value: 220,627.45\n", + "Saturated value: 0.5463\n", + "Final response: 78076.0729\n", + "Raw spend: 220627.11249931608\n", + "After adstock: 220627.44583264942\n", + "After hill transform: 0.546339603661243\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344710984005\n", + "After adstock: 38566.67804431734\n", + "After hill transform: 0.8014150987997937\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,877.61\n", + "Adstocked value: 30,877.79\n", + "Saturated value: 0.9624\n", + "Final response: 26931.0979\n", + "Raw spend: 30877.611476908813\n", + "After adstock: 30877.787947497047\n", + "After hill transform: 0.9624301927761648\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2302562228626\n", + "After adstock: 1629.4524784450848\n", + "After hill transform: 9.471225824629205e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,627.11\n", + "Adstocked value: 220,627.45\n", + "Saturated value: 0.5463\n", + "Final response: 78076.0729\n", + "Raw spend: 220627.11249933098\n", + "After adstock: 220627.44583266432\n", + "After hill transform: 0.5463396036612529\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344710984005\n", + "After adstock: 38566.67804431734\n", + "After hill transform: 0.8014150987997937\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,877.61\n", + "Adstocked value: 30,877.79\n", + "Saturated value: 0.9624\n", + "Final response: 26931.0979\n", + "Raw spend: 30877.611476908813\n", + "After adstock: 30877.787947497047\n", + "After hill transform: 0.9624301927761648\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2302562228626\n", + "After adstock: 1629.4524784450848\n", + "After hill transform: 9.471225824629205e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,627.11\n", + "Adstocked value: 220,627.45\n", + "Saturated value: 0.5463\n", + "Final response: 78076.0729\n", + "Raw spend: 220627.11249931608\n", + "After adstock: 220627.44583264942\n", + "After hill transform: 0.546339603661243\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471099891\n", + "After adstock: 38566.67804433224\n", + "After hill transform: 0.8014150987999554\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,877.61\n", + "Adstocked value: 30,877.79\n", + "Saturated value: 0.9624\n", + "Final response: 26931.0979\n", + "Raw spend: 30877.611476908813\n", + "After adstock: 30877.787947497047\n", + "After hill transform: 0.9624301927761648\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2302562228626\n", + "After adstock: 1629.4524784450848\n", + "After hill transform: 9.471225824629205e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,627.11\n", + "Adstocked value: 220,627.45\n", + "Saturated value: 0.5463\n", + "Final response: 78076.0729\n", + "Raw spend: 220627.11249931608\n", + "After adstock: 220627.44583264942\n", + "After hill transform: 0.546339603661243\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344710984005\n", + "After adstock: 38566.67804431734\n", + "After hill transform: 0.8014150987997937\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,877.61\n", + "Adstocked value: 30,877.79\n", + "Saturated value: 0.9624\n", + "Final response: 26931.0979\n", + "Raw spend: 30877.611476923714\n", + "After adstock: 30877.787947511948\n", + "After hill transform: 0.9624301927762132\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.25\n", + "Adstocked value: 1,629.48\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2535265213548\n", + "After adstock: 1629.475748743577\n", + "After hill transform: 9.471631149380965e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 222,570.91\n", + "Adstocked value: 222,571.25\n", + "Saturated value: 0.5476\n", + "Final response: 78258.2449\n", + "Raw spend: 222570.91427024652\n", + "After adstock: 222571.24760357986\n", + "After hill transform: 0.5476143574610275\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34464368483\n", + "After adstock: 38566.67797701817\n", + "After hill transform: 0.8014150980686895\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 28,953.10\n", + "Adstocked value: 28,953.28\n", + "Saturated value: 0.9554\n", + "Final response: 26734.6858\n", + "Raw spend: 28953.09938073967\n", + "After adstock: 28953.275851327904\n", + "After hill transform: 0.9554110614064293\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.25\n", + "Adstocked value: 1,629.48\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2535265213548\n", + "After adstock: 1629.475748743577\n", + "After hill transform: 9.471631149380965e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 222,570.91\n", + "Adstocked value: 222,571.25\n", + "Saturated value: 0.5476\n", + "Final response: 78258.2449\n", + "Raw spend: 222570.91427024652\n", + "After adstock: 222571.24760357986\n", + "After hill transform: 0.5476143574610275\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34464368483\n", + "After adstock: 38566.67797701817\n", + "After hill transform: 0.8014150980686895\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 28,953.10\n", + "Adstocked value: 28,953.28\n", + "Saturated value: 0.9554\n", + "Final response: 26734.6858\n", + "Raw spend: 28953.09938073967\n", + "After adstock: 28953.275851327904\n", + "After hill transform: 0.9554110614064293\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.232583252712\n", + "After adstock: 1629.4548054749341\n", + "After hill transform: 9.47126635658431e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,821.49\n", + "Adstocked value: 220,821.83\n", + "Saturated value: 0.5465\n", + "Final response: 78094.3661\n", + "Raw spend: 220821.4926764091\n", + "After adstock: 220821.82600974245\n", + "After hill transform: 0.5464676111266794\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34470425409\n", + "After adstock: 38566.67803758742\n", + "After hill transform: 0.8014150987266833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,685.16\n", + "Adstocked value: 30,685.34\n", + "Saturated value: 0.9618\n", + "Final response: 26913.3995\n", + "Raw spend: 30685.1602672919\n", + "After adstock: 30685.336737880134\n", + "After hill transform: 0.9617977121562672\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.232583252712\n", + "After adstock: 1629.4548054749341\n", + "After hill transform: 9.47126635658431e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,821.49\n", + "Adstocked value: 220,821.83\n", + "Saturated value: 0.5465\n", + "Final response: 78094.3661\n", + "Raw spend: 220821.4926764091\n", + "After adstock: 220821.82600974245\n", + "After hill transform: 0.5464676111266794\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34470425409\n", + "After adstock: 38566.67803758742\n", + "After hill transform: 0.8014150987266833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,685.16\n", + "Adstocked value: 30,685.34\n", + "Saturated value: 0.9618\n", + "Final response: 26913.3995\n", + "Raw spend: 30685.1602672919\n", + "After adstock: 30685.336737880134\n", + "After hill transform: 0.9617977121562672\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.230797642203\n", + "After adstock: 1629.4530198644252\n", + "After hill transform: 9.471235255002604e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,672.34\n", + "Adstocked value: 220,672.67\n", + "Saturated value: 0.5464\n", + "Final response: 78080.3306\n", + "Raw spend: 220672.33804178474\n", + "After adstock: 220672.67137511808\n", + "After hill transform: 0.5463693971821182\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34470941818\n", + "After adstock: 38566.67804275152\n", + "After hill transform: 0.8014150987827834\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,832.83\n", + "Adstocked value: 30,833.01\n", + "Saturated value: 0.9623\n", + "Final response: 26927.0152\n", + "Raw spend: 30832.83473843763\n", + "After adstock: 30833.011209025863\n", + "After hill transform: 0.9622842917654213\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.230797642203\n", + "After adstock: 1629.4530198644252\n", + "After hill transform: 9.471235255002604e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,672.34\n", + "Adstocked value: 220,672.67\n", + "Saturated value: 0.5464\n", + "Final response: 78080.3306\n", + "Raw spend: 220672.33804178474\n", + "After adstock: 220672.67137511808\n", + "After hill transform: 0.5463693971821182\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34470941818\n", + "After adstock: 38566.67804275152\n", + "After hill transform: 0.8014150987827834\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,832.83\n", + "Adstocked value: 30,833.01\n", + "Saturated value: 0.9623\n", + "Final response: 26927.0152\n", + "Raw spend: 30832.83473843763\n", + "After adstock: 30833.011209025863\n", + "After hill transform: 0.9622842917654213\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2307976571042\n", + "After adstock: 1629.4530198793263\n", + "After hill transform: 9.471235255262151e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,672.34\n", + "Adstocked value: 220,672.67\n", + "Saturated value: 0.5464\n", + "Final response: 78080.3306\n", + "Raw spend: 220672.33804178474\n", + "After adstock: 220672.67137511808\n", + "After hill transform: 0.5463693971821182\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34470941818\n", + "After adstock: 38566.67804275152\n", + "After hill transform: 0.8014150987827834\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,832.83\n", + "Adstocked value: 30,833.01\n", + "Saturated value: 0.9623\n", + "Final response: 26927.0152\n", + "Raw spend: 30832.83473843763\n", + "After adstock: 30833.011209025863\n", + "After hill transform: 0.9622842917654213\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.230797642203\n", + "After adstock: 1629.4530198644252\n", + "After hill transform: 9.471235255002604e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,672.34\n", + "Adstocked value: 220,672.67\n", + "Saturated value: 0.5464\n", + "Final response: 78080.3306\n", + "Raw spend: 220672.33804179964\n", + "After adstock: 220672.67137513298\n", + "After hill transform: 0.546369397182128\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34470941818\n", + "After adstock: 38566.67804275152\n", + "After hill transform: 0.8014150987827834\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,832.83\n", + "Adstocked value: 30,833.01\n", + "Saturated value: 0.9623\n", + "Final response: 26927.0152\n", + "Raw spend: 30832.83473843763\n", + "After adstock: 30833.011209025863\n", + "After hill transform: 0.9622842917654213\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.230797642203\n", + "After adstock: 1629.4530198644252\n", + "After hill transform: 9.471235255002604e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,672.34\n", + "Adstocked value: 220,672.67\n", + "Saturated value: 0.5464\n", + "Final response: 78080.3306\n", + "Raw spend: 220672.33804178474\n", + "After adstock: 220672.67137511808\n", + "After hill transform: 0.5463693971821182\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344709433084\n", + "After adstock: 38566.67804276642\n", + "After hill transform: 0.8014150987829453\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,832.83\n", + "Adstocked value: 30,833.01\n", + "Saturated value: 0.9623\n", + "Final response: 26927.0152\n", + "Raw spend: 30832.83473843763\n", + "After adstock: 30833.011209025863\n", + "After hill transform: 0.9622842917654213\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.230797642203\n", + "After adstock: 1629.4530198644252\n", + "After hill transform: 9.471235255002604e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,672.34\n", + "Adstocked value: 220,672.67\n", + "Saturated value: 0.5464\n", + "Final response: 78080.3306\n", + "Raw spend: 220672.33804178474\n", + "After adstock: 220672.67137511808\n", + "After hill transform: 0.5463693971821182\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34470941818\n", + "After adstock: 38566.67804275152\n", + "After hill transform: 0.8014150987827834\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,832.83\n", + "Adstocked value: 30,833.01\n", + "Saturated value: 0.9623\n", + "Final response: 26927.0152\n", + "Raw spend: 30832.83473845253\n", + "After adstock: 30833.011209040764\n", + "After hill transform: 0.9622842917654699\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.230797642203\n", + "After adstock: 1629.4530198644252\n", + "After hill transform: 9.471235255002604e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,672.34\n", + "Adstocked value: 220,672.67\n", + "Saturated value: 0.5464\n", + "Final response: 78080.3306\n", + "Raw spend: 220672.33804178474\n", + "After adstock: 220672.67137511808\n", + "After hill transform: 0.5463693971821182\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34470941818\n", + "After adstock: 38566.67804275152\n", + "After hill transform: 0.8014150987827834\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,832.83\n", + "Adstocked value: 30,833.01\n", + "Saturated value: 0.9623\n", + "Final response: 26927.0152\n", + "Raw spend: 30832.83473843763\n", + "After adstock: 30833.011209025863\n", + "After hill transform: 0.9622842917654213\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2307976571042\n", + "After adstock: 1629.4530198793263\n", + "After hill transform: 9.471235255262151e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,672.34\n", + "Adstocked value: 220,672.67\n", + "Saturated value: 0.5464\n", + "Final response: 78080.3306\n", + "Raw spend: 220672.33804178474\n", + "After adstock: 220672.67137511808\n", + "After hill transform: 0.5463693971821182\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34470941818\n", + "After adstock: 38566.67804275152\n", + "After hill transform: 0.8014150987827834\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,832.83\n", + "Adstocked value: 30,833.01\n", + "Saturated value: 0.9623\n", + "Final response: 26927.0152\n", + "Raw spend: 30832.83473843763\n", + "After adstock: 30833.011209025863\n", + "After hill transform: 0.9622842917654213\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.230797642203\n", + "After adstock: 1629.4530198644252\n", + "After hill transform: 9.471235255002604e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,672.34\n", + "Adstocked value: 220,672.67\n", + "Saturated value: 0.5464\n", + "Final response: 78080.3306\n", + "Raw spend: 220672.33804179964\n", + "After adstock: 220672.67137513298\n", + "After hill transform: 0.546369397182128\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34470941818\n", + "After adstock: 38566.67804275152\n", + "After hill transform: 0.8014150987827834\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,832.83\n", + "Adstocked value: 30,833.01\n", + "Saturated value: 0.9623\n", + "Final response: 26927.0152\n", + "Raw spend: 30832.83473843763\n", + "After adstock: 30833.011209025863\n", + "After hill transform: 0.9622842917654213\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.230797642203\n", + "After adstock: 1629.4530198644252\n", + "After hill transform: 9.471235255002604e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,672.34\n", + "Adstocked value: 220,672.67\n", + "Saturated value: 0.5464\n", + "Final response: 78080.3306\n", + "Raw spend: 220672.33804178474\n", + "After adstock: 220672.67137511808\n", + "After hill transform: 0.5463693971821182\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344709433084\n", + "After adstock: 38566.67804276642\n", + "After hill transform: 0.8014150987829453\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,832.83\n", + "Adstocked value: 30,833.01\n", + "Saturated value: 0.9623\n", + "Final response: 26927.0152\n", + "Raw spend: 30832.83473843763\n", + "After adstock: 30833.011209025863\n", + "After hill transform: 0.9622842917654213\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.230797642203\n", + "After adstock: 1629.4530198644252\n", + "After hill transform: 9.471235255002604e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,672.34\n", + "Adstocked value: 220,672.67\n", + "Saturated value: 0.5464\n", + "Final response: 78080.3306\n", + "Raw spend: 220672.33804178474\n", + "After adstock: 220672.67137511808\n", + "After hill transform: 0.5463693971821182\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34470941818\n", + "After adstock: 38566.67804275152\n", + "After hill transform: 0.8014150987827834\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,832.83\n", + "Adstocked value: 30,833.01\n", + "Saturated value: 0.9623\n", + "Final response: 26927.0152\n", + "Raw spend: 30832.83473845253\n", + "After adstock: 30833.011209040764\n", + "After hill transform: 0.9622842917654699\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.229009780628\n", + "After adstock: 1629.4512320028502\n", + "After hill transform: 9.471204114280239e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,710.47\n", + "Adstocked value: 220,710.81\n", + "Saturated value: 0.5464\n", + "Final response: 78083.9202\n", + "Raw spend: 220710.474192847\n", + "After adstock: 220710.80752618035\n", + "After hill transform: 0.5463945153761712\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471475477\n", + "After adstock: 38566.678048088106\n", + "After hill transform: 0.8014150988407573\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,795.09\n", + "Adstocked value: 30,795.27\n", + "Saturated value: 0.9622\n", + "Final response: 26923.5572\n", + "Raw spend: 30795.089276806935\n", + "After adstock: 30795.26574739517\n", + "After hill transform: 0.9621607132989519\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.229009780628\n", + "After adstock: 1629.4512320028502\n", + "After hill transform: 9.471204114280239e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,710.47\n", + "Adstocked value: 220,710.81\n", + "Saturated value: 0.5464\n", + "Final response: 78083.9202\n", + "Raw spend: 220710.474192847\n", + "After adstock: 220710.80752618035\n", + "After hill transform: 0.5463945153761712\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471475477\n", + "After adstock: 38566.678048088106\n", + "After hill transform: 0.8014150988407573\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,795.09\n", + "Adstocked value: 30,795.27\n", + "Saturated value: 0.9622\n", + "Final response: 26923.5572\n", + "Raw spend: 30795.089276806935\n", + "After adstock: 30795.26574739517\n", + "After hill transform: 0.9621607132989519\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2290097955292\n", + "After adstock: 1629.4512320177514\n", + "After hill transform: 9.471204114539785e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,710.47\n", + "Adstocked value: 220,710.81\n", + "Saturated value: 0.5464\n", + "Final response: 78083.9202\n", + "Raw spend: 220710.474192847\n", + "After adstock: 220710.80752618035\n", + "After hill transform: 0.5463945153761712\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471475477\n", + "After adstock: 38566.678048088106\n", + "After hill transform: 0.8014150988407573\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,795.09\n", + "Adstocked value: 30,795.27\n", + "Saturated value: 0.9622\n", + "Final response: 26923.5572\n", + "Raw spend: 30795.089276806935\n", + "After adstock: 30795.26574739517\n", + "After hill transform: 0.9621607132989519\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.229009780628\n", + "After adstock: 1629.4512320028502\n", + "After hill transform: 9.471204114280239e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,710.47\n", + "Adstocked value: 220,710.81\n", + "Saturated value: 0.5464\n", + "Final response: 78083.9202\n", + "Raw spend: 220710.4741928619\n", + "After adstock: 220710.80752619525\n", + "After hill transform: 0.546394515376181\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471475477\n", + "After adstock: 38566.678048088106\n", + "After hill transform: 0.8014150988407573\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,795.09\n", + "Adstocked value: 30,795.27\n", + "Saturated value: 0.9622\n", + "Final response: 26923.5572\n", + "Raw spend: 30795.089276806935\n", + "After adstock: 30795.26574739517\n", + "After hill transform: 0.9621607132989519\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.229009780628\n", + "After adstock: 1629.4512320028502\n", + "After hill transform: 9.471204114280239e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,710.47\n", + "Adstocked value: 220,710.81\n", + "Saturated value: 0.5464\n", + "Final response: 78083.9202\n", + "Raw spend: 220710.474192847\n", + "After adstock: 220710.80752618035\n", + "After hill transform: 0.5463945153761712\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471476967\n", + "After adstock: 38566.67804810301\n", + "After hill transform: 0.8014150988409192\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,795.09\n", + "Adstocked value: 30,795.27\n", + "Saturated value: 0.9622\n", + "Final response: 26923.5572\n", + "Raw spend: 30795.089276806935\n", + "After adstock: 30795.26574739517\n", + "After hill transform: 0.9621607132989519\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.229009780628\n", + "After adstock: 1629.4512320028502\n", + "After hill transform: 9.471204114280239e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,710.47\n", + "Adstocked value: 220,710.81\n", + "Saturated value: 0.5464\n", + "Final response: 78083.9202\n", + "Raw spend: 220710.474192847\n", + "After adstock: 220710.80752618035\n", + "After hill transform: 0.5463945153761712\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471475477\n", + "After adstock: 38566.678048088106\n", + "After hill transform: 0.8014150988407573\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,795.09\n", + "Adstocked value: 30,795.27\n", + "Saturated value: 0.9622\n", + "Final response: 26923.5572\n", + "Raw spend: 30795.089276821836\n", + "After adstock: 30795.26574741007\n", + "After hill transform: 0.9621607132990008\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.229009780628\n", + "After adstock: 1629.4512320028502\n", + "After hill transform: 9.471204114280239e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,710.47\n", + "Adstocked value: 220,710.81\n", + "Saturated value: 0.5464\n", + "Final response: 78083.9202\n", + "Raw spend: 220710.474192847\n", + "After adstock: 220710.80752618035\n", + "After hill transform: 0.5463945153761712\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471475477\n", + "After adstock: 38566.678048088106\n", + "After hill transform: 0.8014150988407573\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,795.09\n", + "Adstocked value: 30,795.27\n", + "Saturated value: 0.9622\n", + "Final response: 26923.5572\n", + "Raw spend: 30795.089276806935\n", + "After adstock: 30795.26574739517\n", + "After hill transform: 0.9621607132989519\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2290097955292\n", + "After adstock: 1629.4512320177514\n", + "After hill transform: 9.471204114539785e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,710.47\n", + "Adstocked value: 220,710.81\n", + "Saturated value: 0.5464\n", + "Final response: 78083.9202\n", + "Raw spend: 220710.474192847\n", + "After adstock: 220710.80752618035\n", + "After hill transform: 0.5463945153761712\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471475477\n", + "After adstock: 38566.678048088106\n", + "After hill transform: 0.8014150988407573\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,795.09\n", + "Adstocked value: 30,795.27\n", + "Saturated value: 0.9622\n", + "Final response: 26923.5572\n", + "Raw spend: 30795.089276806935\n", + "After adstock: 30795.26574739517\n", + "After hill transform: 0.9621607132989519\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.229009780628\n", + "After adstock: 1629.4512320028502\n", + "After hill transform: 9.471204114280239e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,710.47\n", + "Adstocked value: 220,710.81\n", + "Saturated value: 0.5464\n", + "Final response: 78083.9202\n", + "Raw spend: 220710.4741928619\n", + "After adstock: 220710.80752619525\n", + "After hill transform: 0.546394515376181\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471475477\n", + "After adstock: 38566.678048088106\n", + "After hill transform: 0.8014150988407573\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,795.09\n", + "Adstocked value: 30,795.27\n", + "Saturated value: 0.9622\n", + "Final response: 26923.5572\n", + "Raw spend: 30795.089276806935\n", + "After adstock: 30795.26574739517\n", + "After hill transform: 0.9621607132989519\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.229009780628\n", + "After adstock: 1629.4512320028502\n", + "After hill transform: 9.471204114280239e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,710.47\n", + "Adstocked value: 220,710.81\n", + "Saturated value: 0.5464\n", + "Final response: 78083.9202\n", + "Raw spend: 220710.474192847\n", + "After adstock: 220710.80752618035\n", + "After hill transform: 0.5463945153761712\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471476967\n", + "After adstock: 38566.67804810301\n", + "After hill transform: 0.8014150988409192\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,795.09\n", + "Adstocked value: 30,795.27\n", + "Saturated value: 0.9622\n", + "Final response: 26923.5572\n", + "Raw spend: 30795.089276806935\n", + "After adstock: 30795.26574739517\n", + "After hill transform: 0.9621607132989519\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.229009780628\n", + "After adstock: 1629.4512320028502\n", + "After hill transform: 9.471204114280239e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,710.47\n", + "Adstocked value: 220,710.81\n", + "Saturated value: 0.5464\n", + "Final response: 78083.9202\n", + "Raw spend: 220710.474192847\n", + "After adstock: 220710.80752618035\n", + "After hill transform: 0.5463945153761712\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471475477\n", + "After adstock: 38566.678048088106\n", + "After hill transform: 0.8014150988407573\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,795.09\n", + "Adstocked value: 30,795.27\n", + "Saturated value: 0.9622\n", + "Final response: 26923.5572\n", + "Raw spend: 30795.089276821836\n", + "After adstock: 30795.26574741007\n", + "After hill transform: 0.9621607132990008\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.229556886302\n", + "After adstock: 1629.451779108524\n", + "After hill transform: 9.471213643682952e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,755.45\n", + "Adstocked value: 220,755.78\n", + "Saturated value: 0.5464\n", + "Final response: 78088.1528\n", + "Raw spend: 220755.45129730046\n", + "After adstock: 220755.7846306338\n", + "After hill transform: 0.5464241334509135\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471320902\n", + "After adstock: 38566.67804654236\n", + "After hill transform: 0.8014150988239651\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,750.36\n", + "Adstocked value: 30,750.53\n", + "Saturated value: 0.9620\n", + "Final response: 26919.4396\n", + "Raw spend: 30750.358123145634\n", + "After adstock: 30750.534593733868\n", + "After hill transform: 0.9620135627399842\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.229556886302\n", + "After adstock: 1629.451779108524\n", + "After hill transform: 9.471213643682952e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,755.45\n", + "Adstocked value: 220,755.78\n", + "Saturated value: 0.5464\n", + "Final response: 78088.1528\n", + "Raw spend: 220755.45129730046\n", + "After adstock: 220755.7846306338\n", + "After hill transform: 0.5464241334509135\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471320902\n", + "After adstock: 38566.67804654236\n", + "After hill transform: 0.8014150988239651\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,750.36\n", + "Adstocked value: 30,750.53\n", + "Saturated value: 0.9620\n", + "Final response: 26919.4396\n", + "Raw spend: 30750.358123145634\n", + "After adstock: 30750.534593733868\n", + "After hill transform: 0.9620135627399842\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.229556901203\n", + "After adstock: 1629.4517791234252\n", + "After hill transform: 9.471213643942499e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,755.45\n", + "Adstocked value: 220,755.78\n", + "Saturated value: 0.5464\n", + "Final response: 78088.1528\n", + "Raw spend: 220755.45129730046\n", + "After adstock: 220755.7846306338\n", + "After hill transform: 0.5464241334509135\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471320902\n", + "After adstock: 38566.67804654236\n", + "After hill transform: 0.8014150988239651\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,750.36\n", + "Adstocked value: 30,750.53\n", + "Saturated value: 0.9620\n", + "Final response: 26919.4396\n", + "Raw spend: 30750.358123145634\n", + "After adstock: 30750.534593733868\n", + "After hill transform: 0.9620135627399842\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.229556886302\n", + "After adstock: 1629.451779108524\n", + "After hill transform: 9.471213643682952e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,755.45\n", + "Adstocked value: 220,755.78\n", + "Saturated value: 0.5464\n", + "Final response: 78088.1528\n", + "Raw spend: 220755.45129731536\n", + "After adstock: 220755.7846306487\n", + "After hill transform: 0.5464241334509232\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471320902\n", + "After adstock: 38566.67804654236\n", + "After hill transform: 0.8014150988239651\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,750.36\n", + "Adstocked value: 30,750.53\n", + "Saturated value: 0.9620\n", + "Final response: 26919.4396\n", + "Raw spend: 30750.358123145634\n", + "After adstock: 30750.534593733868\n", + "After hill transform: 0.9620135627399842\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.229556886302\n", + "After adstock: 1629.451779108524\n", + "After hill transform: 9.471213643682952e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,755.45\n", + "Adstocked value: 220,755.78\n", + "Saturated value: 0.5464\n", + "Final response: 78088.1528\n", + "Raw spend: 220755.45129730046\n", + "After adstock: 220755.7846306338\n", + "After hill transform: 0.5464241334509135\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471322392\n", + "After adstock: 38566.67804655726\n", + "After hill transform: 0.8014150988241269\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,750.36\n", + "Adstocked value: 30,750.53\n", + "Saturated value: 0.9620\n", + "Final response: 26919.4396\n", + "Raw spend: 30750.358123145634\n", + "After adstock: 30750.534593733868\n", + "After hill transform: 0.9620135627399842\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.229556886302\n", + "After adstock: 1629.451779108524\n", + "After hill transform: 9.471213643682952e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,755.45\n", + "Adstocked value: 220,755.78\n", + "Saturated value: 0.5464\n", + "Final response: 78088.1528\n", + "Raw spend: 220755.45129730046\n", + "After adstock: 220755.7846306338\n", + "After hill transform: 0.5464241334509135\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471320902\n", + "After adstock: 38566.67804654236\n", + "After hill transform: 0.8014150988239651\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,750.36\n", + "Adstocked value: 30,750.53\n", + "Saturated value: 0.9620\n", + "Final response: 26919.4396\n", + "Raw spend: 30750.358123160535\n", + "After adstock: 30750.53459374877\n", + "After hill transform: 0.9620135627400332\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.229556886302\n", + "After adstock: 1629.451779108524\n", + "After hill transform: 9.471213643682952e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,755.45\n", + "Adstocked value: 220,755.78\n", + "Saturated value: 0.5464\n", + "Final response: 78088.1528\n", + "Raw spend: 220755.45129730046\n", + "After adstock: 220755.7846306338\n", + "After hill transform: 0.5464241334509135\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471320902\n", + "After adstock: 38566.67804654236\n", + "After hill transform: 0.8014150988239651\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,750.36\n", + "Adstocked value: 30,750.53\n", + "Saturated value: 0.9620\n", + "Final response: 26919.4396\n", + "Raw spend: 30750.358123145634\n", + "After adstock: 30750.534593733868\n", + "After hill transform: 0.9620135627399842\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.229556901203\n", + "After adstock: 1629.4517791234252\n", + "After hill transform: 9.471213643942499e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,755.45\n", + "Adstocked value: 220,755.78\n", + "Saturated value: 0.5464\n", + "Final response: 78088.1528\n", + "Raw spend: 220755.45129730046\n", + "After adstock: 220755.7846306338\n", + "After hill transform: 0.5464241334509135\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471320902\n", + "After adstock: 38566.67804654236\n", + "After hill transform: 0.8014150988239651\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,750.36\n", + "Adstocked value: 30,750.53\n", + "Saturated value: 0.9620\n", + "Final response: 26919.4396\n", + "Raw spend: 30750.358123145634\n", + "After adstock: 30750.534593733868\n", + "After hill transform: 0.9620135627399842\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.229556886302\n", + "After adstock: 1629.451779108524\n", + "After hill transform: 9.471213643682952e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,755.45\n", + "Adstocked value: 220,755.78\n", + "Saturated value: 0.5464\n", + "Final response: 78088.1528\n", + "Raw spend: 220755.45129731536\n", + "After adstock: 220755.7846306487\n", + "After hill transform: 0.5464241334509232\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471320902\n", + "After adstock: 38566.67804654236\n", + "After hill transform: 0.8014150988239651\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,750.36\n", + "Adstocked value: 30,750.53\n", + "Saturated value: 0.9620\n", + "Final response: 26919.4396\n", + "Raw spend: 30750.358123145634\n", + "After adstock: 30750.534593733868\n", + "After hill transform: 0.9620135627399842\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.229556886302\n", + "After adstock: 1629.451779108524\n", + "After hill transform: 9.471213643682952e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,755.45\n", + "Adstocked value: 220,755.78\n", + "Saturated value: 0.5464\n", + "Final response: 78088.1528\n", + "Raw spend: 220755.45129730046\n", + "After adstock: 220755.7846306338\n", + "After hill transform: 0.5464241334509135\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471322392\n", + "After adstock: 38566.67804655726\n", + "After hill transform: 0.8014150988241269\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,750.36\n", + "Adstocked value: 30,750.53\n", + "Saturated value: 0.9620\n", + "Final response: 26919.4396\n", + "Raw spend: 30750.358123145634\n", + "After adstock: 30750.534593733868\n", + "After hill transform: 0.9620135627399842\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.229556886302\n", + "After adstock: 1629.451779108524\n", + "After hill transform: 9.471213643682952e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,755.45\n", + "Adstocked value: 220,755.78\n", + "Saturated value: 0.5464\n", + "Final response: 78088.1528\n", + "Raw spend: 220755.45129730046\n", + "After adstock: 220755.7846306338\n", + "After hill transform: 0.5464241334509135\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471320902\n", + "After adstock: 38566.67804654236\n", + "After hill transform: 0.8014150988239651\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,750.36\n", + "Adstocked value: 30,750.53\n", + "Saturated value: 0.9620\n", + "Final response: 26919.4396\n", + "Raw spend: 30750.358123160535\n", + "After adstock: 30750.53459374877\n", + "After hill transform: 0.9620135627400332\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.25\n", + "Adstocked value: 1,629.47\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2476324717607\n", + "After adstock: 1629.4698546939828\n", + "After hill transform: 9.471528485050207e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 231,010.92\n", + "Adstocked value: 231,011.25\n", + "Saturated value: 0.5530\n", + "Final response: 79030.1928\n", + "Raw spend: 231010.91870872886\n", + "After adstock: 231011.2520420622\n", + "After hill transform: 0.5530160858170377\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34465889929\n", + "After adstock: 38566.677992232624\n", + "After hill transform: 0.8014150982339717\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 20,534.21\n", + "Adstocked value: 20,534.39\n", + "Saturated value: 0.8920\n", + "Final response: 24959.6324\n", + "Raw spend: 20534.210512858284\n", + "After adstock: 20534.38698344652\n", + "After hill transform: 0.8919764041776675\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.25\n", + "Adstocked value: 1,629.47\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2476324717607\n", + "After adstock: 1629.4698546939828\n", + "After hill transform: 9.471528485050207e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 231,010.92\n", + "Adstocked value: 231,011.25\n", + "Saturated value: 0.5530\n", + "Final response: 79030.1928\n", + "Raw spend: 231010.91870872886\n", + "After adstock: 231011.2520420622\n", + "After hill transform: 0.5530160858170377\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34465889929\n", + "After adstock: 38566.677992232624\n", + "After hill transform: 0.8014150982339717\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 20,534.21\n", + "Adstocked value: 20,534.39\n", + "Saturated value: 0.8920\n", + "Final response: 24959.6324\n", + "Raw spend: 20534.210512858284\n", + "After adstock: 20534.38698344652\n", + "After hill transform: 0.8919764041776675\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2313644448477\n", + "After adstock: 1629.4535866670699\n", + "After hill transform: 9.471245127505882e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 221,781.00\n", + "Adstocked value: 221,781.33\n", + "Saturated value: 0.5471\n", + "Final response: 78184.4176\n", + "Raw spend: 221780.9980384433\n", + "After adstock: 221781.33137177664\n", + "After hill transform: 0.5470977491999303\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34470777805\n", + "After adstock: 38566.67804111139\n", + "After hill transform: 0.8014150987649656\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 29,728.74\n", + "Adstocked value: 29,728.92\n", + "Saturated value: 0.9584\n", + "Final response: 26819.2858\n", + "Raw spend: 29728.7433621169\n", + "After adstock: 29728.919832705134\n", + "After hill transform: 0.9584343907377606\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2313644448477\n", + "After adstock: 1629.4535866670699\n", + "After hill transform: 9.471245127505882e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 221,781.00\n", + "Adstocked value: 221,781.33\n", + "Saturated value: 0.5471\n", + "Final response: 78184.4176\n", + "Raw spend: 221780.9980384433\n", + "After adstock: 221781.33137177664\n", + "After hill transform: 0.5470977491999303\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34470777805\n", + "After adstock: 38566.67804111139\n", + "After hill transform: 0.8014150987649656\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 29,728.74\n", + "Adstocked value: 29,728.92\n", + "Saturated value: 0.9584\n", + "Final response: 26819.2858\n", + "Raw spend: 29728.7433621169\n", + "After adstock: 29728.919832705134\n", + "After hill transform: 0.9584343907377606\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2297376421566\n", + "After adstock: 1629.4519598643788\n", + "After hill transform: 9.471216792062109e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,858.01\n", + "Adstocked value: 220,858.34\n", + "Saturated value: 0.5465\n", + "Final response: 78097.8005\n", + "Raw spend: 220858.00597141474\n", + "After adstock: 220858.33930474808\n", + "After hill transform: 0.5464916434003889\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471266592\n", + "After adstock: 38566.67804599926\n", + "After hill transform: 0.8014150988180649\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,648.20\n", + "Adstocked value: 30,648.37\n", + "Saturated value: 0.9617\n", + "Final response: 26909.9548\n", + "Raw spend: 30648.19664704276\n", + "After adstock: 30648.373117630996\n", + "After hill transform: 0.9616746090083415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2297376421566\n", + "After adstock: 1629.4519598643788\n", + "After hill transform: 9.471216792062109e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,858.01\n", + "Adstocked value: 220,858.34\n", + "Saturated value: 0.5465\n", + "Final response: 78097.8005\n", + "Raw spend: 220858.00597141474\n", + "After adstock: 220858.33930474808\n", + "After hill transform: 0.5464916434003889\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471266592\n", + "After adstock: 38566.67804599926\n", + "After hill transform: 0.8014150988180649\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,648.20\n", + "Adstocked value: 30,648.37\n", + "Saturated value: 0.9617\n", + "Final response: 26909.9548\n", + "Raw spend: 30648.19664704276\n", + "After adstock: 30648.373117630996\n", + "After hill transform: 0.9616746090083415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.229638581459\n", + "After adstock: 1629.4518608036813\n", + "After hill transform: 9.471215066637218e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,801.80\n", + "Adstocked value: 220,802.14\n", + "Saturated value: 0.5465\n", + "Final response: 78092.5138\n", + "Raw spend: 220801.80232835453\n", + "After adstock: 220802.13566168788\n", + "After hill transform: 0.546454649619411\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471296356\n", + "After adstock: 38566.678046296896\n", + "After hill transform: 0.8014150988212984\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,704.18\n", + "Adstocked value: 30,704.36\n", + "Saturated value: 0.9619\n", + "Final response: 26915.1667\n", + "Raw spend: 30704.18480347716\n", + "After adstock: 30704.361274065395\n", + "After hill transform: 0.9618608655158021\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.229638581459\n", + "After adstock: 1629.4518608036813\n", + "After hill transform: 9.471215066637218e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,801.80\n", + "Adstocked value: 220,802.14\n", + "Saturated value: 0.5465\n", + "Final response: 78092.5138\n", + "Raw spend: 220801.80232835453\n", + "After adstock: 220802.13566168788\n", + "After hill transform: 0.546454649619411\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471296356\n", + "After adstock: 38566.678046296896\n", + "After hill transform: 0.8014150988212984\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,704.18\n", + "Adstocked value: 30,704.36\n", + "Saturated value: 0.9619\n", + "Final response: 26915.1667\n", + "Raw spend: 30704.18480347716\n", + "After adstock: 30704.361274065395\n", + "After hill transform: 0.9618608655158021\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2296385963602\n", + "After adstock: 1629.4518608185824\n", + "After hill transform: 9.471215066896764e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,801.80\n", + "Adstocked value: 220,802.14\n", + "Saturated value: 0.5465\n", + "Final response: 78092.5138\n", + "Raw spend: 220801.80232835453\n", + "After adstock: 220802.13566168788\n", + "After hill transform: 0.546454649619411\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471296356\n", + "After adstock: 38566.678046296896\n", + "After hill transform: 0.8014150988212984\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,704.18\n", + "Adstocked value: 30,704.36\n", + "Saturated value: 0.9619\n", + "Final response: 26915.1667\n", + "Raw spend: 30704.18480347716\n", + "After adstock: 30704.361274065395\n", + "After hill transform: 0.9618608655158021\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.229638581459\n", + "After adstock: 1629.4518608036813\n", + "After hill transform: 9.471215066637218e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,801.80\n", + "Adstocked value: 220,802.14\n", + "Saturated value: 0.5465\n", + "Final response: 78092.5138\n", + "Raw spend: 220801.80232836943\n", + "After adstock: 220802.13566170278\n", + "After hill transform: 0.5464546496194208\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471296356\n", + "After adstock: 38566.678046296896\n", + "After hill transform: 0.8014150988212984\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,704.18\n", + "Adstocked value: 30,704.36\n", + "Saturated value: 0.9619\n", + "Final response: 26915.1667\n", + "Raw spend: 30704.18480347716\n", + "After adstock: 30704.361274065395\n", + "After hill transform: 0.9618608655158021\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.229638581459\n", + "After adstock: 1629.4518608036813\n", + "After hill transform: 9.471215066637218e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,801.80\n", + "Adstocked value: 220,802.14\n", + "Saturated value: 0.5465\n", + "Final response: 78092.5138\n", + "Raw spend: 220801.80232835453\n", + "After adstock: 220802.13566168788\n", + "After hill transform: 0.546454649619411\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471297846\n", + "After adstock: 38566.6780463118\n", + "After hill transform: 0.8014150988214602\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,704.18\n", + "Adstocked value: 30,704.36\n", + "Saturated value: 0.9619\n", + "Final response: 26915.1667\n", + "Raw spend: 30704.18480347716\n", + "After adstock: 30704.361274065395\n", + "After hill transform: 0.9618608655158021\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.229638581459\n", + "After adstock: 1629.4518608036813\n", + "After hill transform: 9.471215066637218e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,801.80\n", + "Adstocked value: 220,802.14\n", + "Saturated value: 0.5465\n", + "Final response: 78092.5138\n", + "Raw spend: 220801.80232835453\n", + "After adstock: 220802.13566168788\n", + "After hill transform: 0.546454649619411\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471296356\n", + "After adstock: 38566.678046296896\n", + "After hill transform: 0.8014150988212984\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,704.18\n", + "Adstocked value: 30,704.36\n", + "Saturated value: 0.9619\n", + "Final response: 26915.1667\n", + "Raw spend: 30704.184803492062\n", + "After adstock: 30704.361274080296\n", + "After hill transform: 0.9618608655158515\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.229638581459\n", + "After adstock: 1629.4518608036813\n", + "After hill transform: 9.471215066637218e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,801.80\n", + "Adstocked value: 220,802.14\n", + "Saturated value: 0.5465\n", + "Final response: 78092.5138\n", + "Raw spend: 220801.80232835453\n", + "After adstock: 220802.13566168788\n", + "After hill transform: 0.546454649619411\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471296356\n", + "After adstock: 38566.678046296896\n", + "After hill transform: 0.8014150988212984\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,704.18\n", + "Adstocked value: 30,704.36\n", + "Saturated value: 0.9619\n", + "Final response: 26915.1667\n", + "Raw spend: 30704.18480347716\n", + "After adstock: 30704.361274065395\n", + "After hill transform: 0.9618608655158021\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2296385963602\n", + "After adstock: 1629.4518608185824\n", + "After hill transform: 9.471215066896764e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,801.80\n", + "Adstocked value: 220,802.14\n", + "Saturated value: 0.5465\n", + "Final response: 78092.5138\n", + "Raw spend: 220801.80232835453\n", + "After adstock: 220802.13566168788\n", + "After hill transform: 0.546454649619411\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471296356\n", + "After adstock: 38566.678046296896\n", + "After hill transform: 0.8014150988212984\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,704.18\n", + "Adstocked value: 30,704.36\n", + "Saturated value: 0.9619\n", + "Final response: 26915.1667\n", + "Raw spend: 30704.18480347716\n", + "After adstock: 30704.361274065395\n", + "After hill transform: 0.9618608655158021\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.229638581459\n", + "After adstock: 1629.4518608036813\n", + "After hill transform: 9.471215066637218e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,801.80\n", + "Adstocked value: 220,802.14\n", + "Saturated value: 0.5465\n", + "Final response: 78092.5138\n", + "Raw spend: 220801.80232836943\n", + "After adstock: 220802.13566170278\n", + "After hill transform: 0.5464546496194208\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471296356\n", + "After adstock: 38566.678046296896\n", + "After hill transform: 0.8014150988212984\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,704.18\n", + "Adstocked value: 30,704.36\n", + "Saturated value: 0.9619\n", + "Final response: 26915.1667\n", + "Raw spend: 30704.18480347716\n", + "After adstock: 30704.361274065395\n", + "After hill transform: 0.9618608655158021\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.229638581459\n", + "After adstock: 1629.4518608036813\n", + "After hill transform: 9.471215066637218e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,801.80\n", + "Adstocked value: 220,802.14\n", + "Saturated value: 0.5465\n", + "Final response: 78092.5138\n", + "Raw spend: 220801.80232835453\n", + "After adstock: 220802.13566168788\n", + "After hill transform: 0.546454649619411\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471297846\n", + "After adstock: 38566.6780463118\n", + "After hill transform: 0.8014150988214602\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,704.18\n", + "Adstocked value: 30,704.36\n", + "Saturated value: 0.9619\n", + "Final response: 26915.1667\n", + "Raw spend: 30704.18480347716\n", + "After adstock: 30704.361274065395\n", + "After hill transform: 0.9618608655158021\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.229638581459\n", + "After adstock: 1629.4518608036813\n", + "After hill transform: 9.471215066637218e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,801.80\n", + "Adstocked value: 220,802.14\n", + "Saturated value: 0.5465\n", + "Final response: 78092.5138\n", + "Raw spend: 220801.80232835453\n", + "After adstock: 220802.13566168788\n", + "After hill transform: 0.546454649619411\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471296356\n", + "After adstock: 38566.678046296896\n", + "After hill transform: 0.8014150988212984\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,704.18\n", + "Adstocked value: 30,704.36\n", + "Saturated value: 0.9619\n", + "Final response: 26915.1667\n", + "Raw spend: 30704.184803492062\n", + "After adstock: 30704.361274080296\n", + "After hill transform: 0.9618608655158515\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.25\n", + "Adstocked value: 1,629.48\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2543067787387\n", + "After adstock: 1629.476529000961\n", + "After hill transform: 9.471644740194617e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,769.08\n", + "Adstocked value: 220,769.41\n", + "Saturated value: 0.5464\n", + "Final response: 78089.4350\n", + "Raw spend: 220769.0773888277\n", + "After adstock: 220769.41072216103\n", + "After hill transform: 0.5464331051737045\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34463977611\n", + "After adstock: 38566.67797310944\n", + "After hill transform: 0.801415098026227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,736.69\n", + "Adstocked value: 30,736.86\n", + "Saturated value: 0.9620\n", + "Final response: 26918.1766\n", + "Raw spend: 30736.68511003467\n", + "After adstock: 30736.861580622903\n", + "After hill transform: 0.9619684306666632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.25\n", + "Adstocked value: 1,629.48\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2543067787387\n", + "After adstock: 1629.476529000961\n", + "After hill transform: 9.471644740194617e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,769.08\n", + "Adstocked value: 220,769.41\n", + "Saturated value: 0.5464\n", + "Final response: 78089.4350\n", + "Raw spend: 220769.0773888277\n", + "After adstock: 220769.41072216103\n", + "After hill transform: 0.5464331051737045\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34463977611\n", + "After adstock: 38566.67797310944\n", + "After hill transform: 0.801415098026227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,736.69\n", + "Adstocked value: 30,736.86\n", + "Saturated value: 0.9620\n", + "Final response: 26918.1766\n", + "Raw spend: 30736.68511003467\n", + "After adstock: 30736.861580622903\n", + "After hill transform: 0.9619684306666632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.24\n", + "Adstocked value: 1,629.46\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2411917792203\n", + "After adstock: 1629.4634140014425\n", + "After hill transform: 9.471416299975776e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,786.48\n", + "Adstocked value: 220,786.81\n", + "Saturated value: 0.5464\n", + "Final response: 78091.0719\n", + "Raw spend: 220786.47580514773\n", + "After adstock: 220786.80913848107\n", + "After hill transform: 0.5464445598306185\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34467868667\n", + "After adstock: 38566.678012020006\n", + "After hill transform: 0.8014150984489318\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,719.41\n", + "Adstocked value: 30,719.58\n", + "Saturated value: 0.9619\n", + "Final response: 26916.5778\n", + "Raw spend: 30719.406121220865\n", + "After adstock: 30719.5825918091\n", + "After hill transform: 0.9619112934846069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.24\n", + "Adstocked value: 1,629.46\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2411917792203\n", + "After adstock: 1629.4634140014425\n", + "After hill transform: 9.471416299975776e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,786.48\n", + "Adstocked value: 220,786.81\n", + "Saturated value: 0.5464\n", + "Final response: 78091.0719\n", + "Raw spend: 220786.47580514773\n", + "After adstock: 220786.80913848107\n", + "After hill transform: 0.5464445598306185\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34467868667\n", + "After adstock: 38566.678012020006\n", + "After hill transform: 0.8014150984489318\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,719.41\n", + "Adstocked value: 30,719.58\n", + "Saturated value: 0.9619\n", + "Final response: 26916.5778\n", + "Raw spend: 30719.406121220865\n", + "After adstock: 30719.5825918091\n", + "After hill transform: 0.9619112934846069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.24\n", + "Adstocked value: 1,629.46\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2411917941215\n", + "After adstock: 1629.4634140163437\n", + "After hill transform: 9.471416300235326e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,786.48\n", + "Adstocked value: 220,786.81\n", + "Saturated value: 0.5464\n", + "Final response: 78091.0719\n", + "Raw spend: 220786.47580514773\n", + "After adstock: 220786.80913848107\n", + "After hill transform: 0.5464445598306185\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34467868667\n", + "After adstock: 38566.678012020006\n", + "After hill transform: 0.8014150984489318\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,719.41\n", + "Adstocked value: 30,719.58\n", + "Saturated value: 0.9619\n", + "Final response: 26916.5778\n", + "Raw spend: 30719.406121220865\n", + "After adstock: 30719.5825918091\n", + "After hill transform: 0.9619112934846069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.24\n", + "Adstocked value: 1,629.46\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2411917792203\n", + "After adstock: 1629.4634140014425\n", + "After hill transform: 9.471416299975776e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,786.48\n", + "Adstocked value: 220,786.81\n", + "Saturated value: 0.5464\n", + "Final response: 78091.0719\n", + "Raw spend: 220786.47580516263\n", + "After adstock: 220786.80913849597\n", + "After hill transform: 0.5464445598306282\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34467868667\n", + "After adstock: 38566.678012020006\n", + "After hill transform: 0.8014150984489318\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,719.41\n", + "Adstocked value: 30,719.58\n", + "Saturated value: 0.9619\n", + "Final response: 26916.5778\n", + "Raw spend: 30719.406121220865\n", + "After adstock: 30719.5825918091\n", + "After hill transform: 0.9619112934846069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.24\n", + "Adstocked value: 1,629.46\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2411917792203\n", + "After adstock: 1629.4634140014425\n", + "After hill transform: 9.471416299975776e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,786.48\n", + "Adstocked value: 220,786.81\n", + "Saturated value: 0.5464\n", + "Final response: 78091.0719\n", + "Raw spend: 220786.47580514773\n", + "After adstock: 220786.80913848107\n", + "After hill transform: 0.5464445598306185\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34467870157\n", + "After adstock: 38566.67801203491\n", + "After hill transform: 0.8014150984490936\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,719.41\n", + "Adstocked value: 30,719.58\n", + "Saturated value: 0.9619\n", + "Final response: 26916.5778\n", + "Raw spend: 30719.406121220865\n", + "After adstock: 30719.5825918091\n", + "After hill transform: 0.9619112934846069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.24\n", + "Adstocked value: 1,629.46\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2411917792203\n", + "After adstock: 1629.4634140014425\n", + "After hill transform: 9.471416299975776e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,786.48\n", + "Adstocked value: 220,786.81\n", + "Saturated value: 0.5464\n", + "Final response: 78091.0719\n", + "Raw spend: 220786.47580514773\n", + "After adstock: 220786.80913848107\n", + "After hill transform: 0.5464445598306185\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34467868667\n", + "After adstock: 38566.678012020006\n", + "After hill transform: 0.8014150984489318\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,719.41\n", + "Adstocked value: 30,719.58\n", + "Saturated value: 0.9619\n", + "Final response: 26916.5778\n", + "Raw spend: 30719.406121235766\n", + "After adstock: 30719.582591824\n", + "After hill transform: 0.9619112934846562\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.24\n", + "Adstocked value: 1,629.46\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2411917792203\n", + "After adstock: 1629.4634140014425\n", + "After hill transform: 9.471416299975776e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,786.48\n", + "Adstocked value: 220,786.81\n", + "Saturated value: 0.5464\n", + "Final response: 78091.0719\n", + "Raw spend: 220786.47580514773\n", + "After adstock: 220786.80913848107\n", + "After hill transform: 0.5464445598306185\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34467868667\n", + "After adstock: 38566.678012020006\n", + "After hill transform: 0.8014150984489318\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,719.41\n", + "Adstocked value: 30,719.58\n", + "Saturated value: 0.9619\n", + "Final response: 26916.5778\n", + "Raw spend: 30719.406121220865\n", + "After adstock: 30719.5825918091\n", + "After hill transform: 0.9619112934846069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.24\n", + "Adstocked value: 1,629.46\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2411917941215\n", + "After adstock: 1629.4634140163437\n", + "After hill transform: 9.471416300235326e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,786.48\n", + "Adstocked value: 220,786.81\n", + "Saturated value: 0.5464\n", + "Final response: 78091.0719\n", + "Raw spend: 220786.47580514773\n", + "After adstock: 220786.80913848107\n", + "After hill transform: 0.5464445598306185\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34467868667\n", + "After adstock: 38566.678012020006\n", + "After hill transform: 0.8014150984489318\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,719.41\n", + "Adstocked value: 30,719.58\n", + "Saturated value: 0.9619\n", + "Final response: 26916.5778\n", + "Raw spend: 30719.406121220865\n", + "After adstock: 30719.5825918091\n", + "After hill transform: 0.9619112934846069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.24\n", + "Adstocked value: 1,629.46\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2411917792203\n", + "After adstock: 1629.4634140014425\n", + "After hill transform: 9.471416299975776e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,786.48\n", + "Adstocked value: 220,786.81\n", + "Saturated value: 0.5464\n", + "Final response: 78091.0719\n", + "Raw spend: 220786.47580516263\n", + "After adstock: 220786.80913849597\n", + "After hill transform: 0.5464445598306282\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34467868667\n", + "After adstock: 38566.678012020006\n", + "After hill transform: 0.8014150984489318\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,719.41\n", + "Adstocked value: 30,719.58\n", + "Saturated value: 0.9619\n", + "Final response: 26916.5778\n", + "Raw spend: 30719.406121220865\n", + "After adstock: 30719.5825918091\n", + "After hill transform: 0.9619112934846069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.24\n", + "Adstocked value: 1,629.46\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2411917792203\n", + "After adstock: 1629.4634140014425\n", + "After hill transform: 9.471416299975776e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,786.48\n", + "Adstocked value: 220,786.81\n", + "Saturated value: 0.5464\n", + "Final response: 78091.0719\n", + "Raw spend: 220786.47580514773\n", + "After adstock: 220786.80913848107\n", + "After hill transform: 0.5464445598306185\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34467870157\n", + "After adstock: 38566.67801203491\n", + "After hill transform: 0.8014150984490936\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,719.41\n", + "Adstocked value: 30,719.58\n", + "Saturated value: 0.9619\n", + "Final response: 26916.5778\n", + "Raw spend: 30719.406121220865\n", + "After adstock: 30719.5825918091\n", + "After hill transform: 0.9619112934846069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.24\n", + "Adstocked value: 1,629.46\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2411917792203\n", + "After adstock: 1629.4634140014425\n", + "After hill transform: 9.471416299975776e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,786.48\n", + "Adstocked value: 220,786.81\n", + "Saturated value: 0.5464\n", + "Final response: 78091.0719\n", + "Raw spend: 220786.47580514773\n", + "After adstock: 220786.80913848107\n", + "After hill transform: 0.5464445598306185\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34467868667\n", + "After adstock: 38566.678012020006\n", + "After hill transform: 0.8014150984489318\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,719.41\n", + "Adstocked value: 30,719.58\n", + "Saturated value: 0.9619\n", + "Final response: 26916.5778\n", + "Raw spend: 30719.406121235766\n", + "After adstock: 30719.582591824\n", + "After hill transform: 0.9619112934846562\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,792.62\n", + "Adstocked value: 220,792.95\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6498\n", + "Raw spend: 220792.61815503123\n", + "After adstock: 220792.95148836458\n", + "After hill transform: 0.5464486035639144\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,713.31\n", + "Adstocked value: 30,713.49\n", + "Saturated value: 0.9619\n", + "Final response: 26916.0134\n", + "Raw spend: 30713.314981260697\n", + "After adstock: 30713.49145184893\n", + "After hill transform: 0.9618911243298217\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,792.62\n", + "Adstocked value: 220,792.95\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6498\n", + "Raw spend: 220792.61815503123\n", + "After adstock: 220792.95148836458\n", + "After hill transform: 0.5464486035639144\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,713.31\n", + "Adstocked value: 30,713.49\n", + "Saturated value: 0.9619\n", + "Final response: 26916.0134\n", + "Raw spend: 30713.314981260697\n", + "After adstock: 30713.49145184893\n", + "After hill transform: 0.9618911243298217\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.225794758491\n", + "After adstock: 1629.4480169807132\n", + "After hill transform: 9.471148115646842e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,792.62\n", + "Adstocked value: 220,792.95\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6498\n", + "Raw spend: 220792.61815503123\n", + "After adstock: 220792.95148836458\n", + "After hill transform: 0.5464486035639144\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,713.31\n", + "Adstocked value: 30,713.49\n", + "Saturated value: 0.9619\n", + "Final response: 26916.0134\n", + "Raw spend: 30713.314981260697\n", + "After adstock: 30713.49145184893\n", + "After hill transform: 0.9618911243298217\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,792.62\n", + "Adstocked value: 220,792.95\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6498\n", + "Raw spend: 220792.61815504613\n", + "After adstock: 220792.95148837948\n", + "After hill transform: 0.5464486035639243\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,713.31\n", + "Adstocked value: 30,713.49\n", + "Saturated value: 0.9619\n", + "Final response: 26916.0134\n", + "Raw spend: 30713.314981260697\n", + "After adstock: 30713.49145184893\n", + "After hill transform: 0.9618911243298217\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,792.62\n", + "Adstocked value: 220,792.95\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6498\n", + "Raw spend: 220792.61815503123\n", + "After adstock: 220792.95148836458\n", + "After hill transform: 0.5464486035639144\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,713.31\n", + "Adstocked value: 30,713.49\n", + "Saturated value: 0.9619\n", + "Final response: 26916.0134\n", + "Raw spend: 30713.314981260697\n", + "After adstock: 30713.49145184893\n", + "After hill transform: 0.9618911243298217\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,792.62\n", + "Adstocked value: 220,792.95\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6498\n", + "Raw spend: 220792.61815503123\n", + "After adstock: 220792.95148836458\n", + "After hill transform: 0.5464486035639144\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,713.31\n", + "Adstocked value: 30,713.49\n", + "Saturated value: 0.9619\n", + "Final response: 26916.0134\n", + "Raw spend: 30713.3149812756\n", + "After adstock: 30713.491451863832\n", + "After hill transform: 0.9618911243298711\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,792.62\n", + "Adstocked value: 220,792.95\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6498\n", + "Raw spend: 220792.61815503123\n", + "After adstock: 220792.95148836458\n", + "After hill transform: 0.5464486035639144\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,713.31\n", + "Adstocked value: 30,713.49\n", + "Saturated value: 0.9619\n", + "Final response: 26916.0134\n", + "Raw spend: 30713.314981260697\n", + "After adstock: 30713.49145184893\n", + "After hill transform: 0.9618911243298217\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.225794758491\n", + "After adstock: 1629.4480169807132\n", + "After hill transform: 9.471148115646842e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,792.62\n", + "Adstocked value: 220,792.95\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6498\n", + "Raw spend: 220792.61815503123\n", + "After adstock: 220792.95148836458\n", + "After hill transform: 0.5464486035639144\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,713.31\n", + "Adstocked value: 30,713.49\n", + "Saturated value: 0.9619\n", + "Final response: 26916.0134\n", + "Raw spend: 30713.314981260697\n", + "After adstock: 30713.49145184893\n", + "After hill transform: 0.9618911243298217\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,792.62\n", + "Adstocked value: 220,792.95\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6498\n", + "Raw spend: 220792.61815504613\n", + "After adstock: 220792.95148837948\n", + "After hill transform: 0.5464486035639243\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,713.31\n", + "Adstocked value: 30,713.49\n", + "Saturated value: 0.9619\n", + "Final response: 26916.0134\n", + "Raw spend: 30713.314981260697\n", + "After adstock: 30713.49145184893\n", + "After hill transform: 0.9618911243298217\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,792.62\n", + "Adstocked value: 220,792.95\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6498\n", + "Raw spend: 220792.61815503123\n", + "After adstock: 220792.95148836458\n", + "After hill transform: 0.5464486035639144\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,713.31\n", + "Adstocked value: 30,713.49\n", + "Saturated value: 0.9619\n", + "Final response: 26916.0134\n", + "Raw spend: 30713.314981260697\n", + "After adstock: 30713.49145184893\n", + "After hill transform: 0.9618911243298217\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,792.62\n", + "Adstocked value: 220,792.95\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6498\n", + "Raw spend: 220792.61815503123\n", + "After adstock: 220792.95148836458\n", + "After hill transform: 0.5464486035639144\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,713.31\n", + "Adstocked value: 30,713.49\n", + "Saturated value: 0.9619\n", + "Final response: 26916.0134\n", + "Raw spend: 30713.3149812756\n", + "After adstock: 30713.491451863832\n", + "After hill transform: 0.9618911243298711\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 221,409.32\n", + "Adstocked value: 221,409.65\n", + "Saturated value: 0.5469\n", + "Final response: 78149.5836\n", + "Raw spend: 221409.31823047192\n", + "After adstock: 221409.65156380527\n", + "After hill transform: 0.5468539969675805\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,099.66\n", + "Adstocked value: 30,099.84\n", + "Saturated value: 0.9598\n", + "Final response: 26857.0486\n", + "Raw spend: 30099.661393715553\n", + "After adstock: 30099.837864303787\n", + "After hill transform: 0.9597839115347637\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 221,409.32\n", + "Adstocked value: 221,409.65\n", + "Saturated value: 0.5469\n", + "Final response: 78149.5836\n", + "Raw spend: 221409.31823047192\n", + "After adstock: 221409.65156380527\n", + "After hill transform: 0.5468539969675805\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,099.66\n", + "Adstocked value: 30,099.84\n", + "Saturated value: 0.9598\n", + "Final response: 26857.0486\n", + "Raw spend: 30099.661393715553\n", + "After adstock: 30099.837864303787\n", + "After hill transform: 0.9597839115347637\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,854.29\n", + "Adstocked value: 220,854.62\n", + "Saturated value: 0.5465\n", + "Final response: 78097.4508\n", + "Raw spend: 220854.2881625753\n", + "After adstock: 220854.62149590865\n", + "After hill transform: 0.5464891966093222\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,651.95\n", + "Adstocked value: 30,652.13\n", + "Saturated value: 0.9617\n", + "Final response: 26910.3052\n", + "Raw spend: 30651.94962250618\n", + "After adstock: 30652.126093094415\n", + "After hill transform: 0.9616871319983059\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,854.29\n", + "Adstocked value: 220,854.62\n", + "Saturated value: 0.5465\n", + "Final response: 78097.4508\n", + "Raw spend: 220854.2881625753\n", + "After adstock: 220854.62149590865\n", + "After hill transform: 0.5464891966093222\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,651.95\n", + "Adstocked value: 30,652.13\n", + "Saturated value: 0.9617\n", + "Final response: 26910.3052\n", + "Raw spend: 30651.94962250618\n", + "After adstock: 30652.126093094415\n", + "After hill transform: 0.9616871319983059\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,808.65\n", + "Adstocked value: 220,808.98\n", + "Saturated value: 0.5465\n", + "Final response: 78093.1581\n", + "Raw spend: 220808.65128604037\n", + "After adstock: 220808.98461937372\n", + "After hill transform: 0.5464591582008024\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,697.36\n", + "Adstocked value: 30,697.54\n", + "Saturated value: 0.9618\n", + "Final response: 26914.5333\n", + "Raw spend: 30697.361053646346\n", + "After adstock: 30697.53752423458\n", + "After hill transform: 0.9618382296123721\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,808.65\n", + "Adstocked value: 220,808.98\n", + "Saturated value: 0.5465\n", + "Final response: 78093.1581\n", + "Raw spend: 220808.65128604037\n", + "After adstock: 220808.98461937372\n", + "After hill transform: 0.5464591582008024\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,697.36\n", + "Adstocked value: 30,697.54\n", + "Saturated value: 0.9618\n", + "Final response: 26914.5333\n", + "Raw spend: 30697.361053646346\n", + "After adstock: 30697.53752423458\n", + "After hill transform: 0.9618382296123721\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,797.94\n", + "Adstocked value: 220,798.27\n", + "Saturated value: 0.5465\n", + "Final response: 78092.1500\n", + "Raw spend: 220797.93527545972\n", + "After adstock: 220798.26860879306\n", + "After hill transform: 0.5464521039227291\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,708.02\n", + "Adstocked value: 30,708.20\n", + "Saturated value: 0.9619\n", + "Final response: 26915.5229\n", + "Raw spend: 30708.0241273168\n", + "After adstock: 30708.200597905034\n", + "After hill transform: 0.9618735935321905\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,797.94\n", + "Adstocked value: 220,798.27\n", + "Saturated value: 0.5465\n", + "Final response: 78092.1500\n", + "Raw spend: 220797.93527545972\n", + "After adstock: 220798.26860879306\n", + "After hill transform: 0.5464521039227291\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,708.02\n", + "Adstocked value: 30,708.20\n", + "Saturated value: 0.9619\n", + "Final response: 26915.5229\n", + "Raw spend: 30708.0241273168\n", + "After adstock: 30708.200597905034\n", + "After hill transform: 0.9618735935321905\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,794.50\n", + "Adstocked value: 220,794.84\n", + "Saturated value: 0.5464\n", + "Final response: 78091.8271\n", + "Raw spend: 220794.50316131004\n", + "After adstock: 220794.8364946434\n", + "After hill transform: 0.5464498445086154\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,711.44\n", + "Adstocked value: 30,711.62\n", + "Saturated value: 0.9619\n", + "Final response: 26915.8396\n", + "Raw spend: 30711.439286880886\n", + "After adstock: 30711.61575746912\n", + "After hill transform: 0.9618849106063976\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,794.50\n", + "Adstocked value: 220,794.84\n", + "Saturated value: 0.5464\n", + "Final response: 78091.8271\n", + "Raw spend: 220794.50316131004\n", + "After adstock: 220794.8364946434\n", + "After hill transform: 0.5464498445086154\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,711.44\n", + "Adstocked value: 30,711.62\n", + "Saturated value: 0.9619\n", + "Final response: 26915.8396\n", + "Raw spend: 30711.439286880886\n", + "After adstock: 30711.61575746912\n", + "After hill transform: 0.9618849106063976\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.30\n", + "Adstocked value: 220,793.63\n", + "Saturated value: 0.5464\n", + "Final response: 78091.7141\n", + "Raw spend: 220793.3015128448\n", + "After adstock: 220793.63484617815\n", + "After hill transform: 0.546449053435992\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.63\n", + "Adstocked value: 30,712.81\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9504\n", + "Raw spend: 30712.63499922313\n", + "After adstock: 30712.811469811364\n", + "After hill transform: 0.9618888718694827\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.30\n", + "Adstocked value: 220,793.63\n", + "Saturated value: 0.5464\n", + "Final response: 78091.7141\n", + "Raw spend: 220793.3015128448\n", + "After adstock: 220793.63484617815\n", + "After hill transform: 0.546449053435992\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.63\n", + "Adstocked value: 30,712.81\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9504\n", + "Raw spend: 30712.63499922313\n", + "After adstock: 30712.811469811364\n", + "After hill transform: 0.9618888718694827\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,792.87\n", + "Adstocked value: 220,793.20\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6733\n", + "Raw spend: 220792.86786188328\n", + "After adstock: 220793.20119521662\n", + "After hill transform: 0.5464487679525472\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,713.07\n", + "Adstocked value: 30,713.24\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9904\n", + "Raw spend: 30713.066507956253\n", + "After adstock: 30713.242978544487\n", + "After hill transform: 0.9618903012753569\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,792.87\n", + "Adstocked value: 220,793.20\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6733\n", + "Raw spend: 220792.86786188328\n", + "After adstock: 220793.20119521662\n", + "After hill transform: 0.5464487679525472\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,713.07\n", + "Adstocked value: 30,713.24\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9904\n", + "Raw spend: 30713.066507956253\n", + "After adstock: 30713.242978544487\n", + "After hill transform: 0.9618903012753569\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,792.71\n", + "Adstocked value: 220,793.04\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6584\n", + "Raw spend: 220792.70966393308\n", + "After adstock: 220793.04299726643\n", + "After hill transform: 0.5464486638066705\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,713.22\n", + "Adstocked value: 30,713.40\n", + "Saturated value: 0.9619\n", + "Final response: 26916.0050\n", + "Raw spend: 30713.22392441126\n", + "After adstock: 30713.400394999495\n", + "After hill transform: 0.9618908227116573\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,792.71\n", + "Adstocked value: 220,793.04\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6584\n", + "Raw spend: 220792.70966393308\n", + "After adstock: 220793.04299726643\n", + "After hill transform: 0.5464486638066705\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,713.22\n", + "Adstocked value: 30,713.40\n", + "Saturated value: 0.9619\n", + "Final response: 26916.0050\n", + "Raw spend: 30713.22392441126\n", + "After adstock: 30713.400394999495\n", + "After hill transform: 0.9618908227116573\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,792.65\n", + "Adstocked value: 220,792.99\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6530\n", + "Raw spend: 220792.65172519776\n", + "After adstock: 220792.9850585311\n", + "After hill transform: 0.5464486256640554\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,713.28\n", + "Adstocked value: 30,713.46\n", + "Saturated value: 0.9619\n", + "Final response: 26916.0103\n", + "Raw spend: 30713.281576930232\n", + "After adstock: 30713.458047518467\n", + "After hill transform: 0.9618910136811533\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,792.65\n", + "Adstocked value: 220,792.99\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6530\n", + "Raw spend: 220792.65172519776\n", + "After adstock: 220792.9850585311\n", + "After hill transform: 0.5464486256640554\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,713.28\n", + "Adstocked value: 30,713.46\n", + "Saturated value: 0.9619\n", + "Final response: 26916.0103\n", + "Raw spend: 30713.281576930232\n", + "After adstock: 30713.458047518467\n", + "After hill transform: 0.9618910136811533\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,792.63\n", + "Adstocked value: 220,792.96\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6510\n", + "Raw spend: 220792.63047503406\n", + "After adstock: 220792.9638083674\n", + "After hill transform: 0.5464486116745031\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,713.30\n", + "Adstocked value: 30,713.48\n", + "Saturated value: 0.9619\n", + "Final response: 26916.0123\n", + "Raw spend: 30713.302722118467\n", + "After adstock: 30713.4791927067\n", + "After hill transform: 0.9618910837226285\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,792.63\n", + "Adstocked value: 220,792.96\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6510\n", + "Raw spend: 220792.63047503406\n", + "After adstock: 220792.9638083674\n", + "After hill transform: 0.5464486116745031\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,713.30\n", + "Adstocked value: 30,713.48\n", + "Saturated value: 0.9619\n", + "Final response: 26916.0123\n", + "Raw spend: 30713.302722118467\n", + "After adstock: 30713.4791927067\n", + "After hill transform: 0.9618910837226285\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,792.62\n", + "Adstocked value: 220,792.96\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6502\n", + "Raw spend: 220792.62267701814\n", + "After adstock: 220792.95601035148\n", + "After hill transform: 0.5464486065408599\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,713.31\n", + "Adstocked value: 30,713.49\n", + "Saturated value: 0.9619\n", + "Final response: 26916.0130\n", + "Raw spend: 30713.31048161232\n", + "After adstock: 30713.486952200554\n", + "After hill transform: 0.9618911094251893\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,792.62\n", + "Adstocked value: 220,792.96\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6502\n", + "Raw spend: 220792.62267701814\n", + "After adstock: 220792.95601035148\n", + "After hill transform: 0.5464486065408599\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,713.31\n", + "Adstocked value: 30,713.49\n", + "Saturated value: 0.9619\n", + "Final response: 26916.0130\n", + "Raw spend: 30713.31048161232\n", + "After adstock: 30713.486952200554\n", + "After hill transform: 0.9618911094251893\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.225794758491\n", + "After adstock: 1629.4480169807132\n", + "After hill transform: 9.471148115646842e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,792.62\n", + "Adstocked value: 220,792.96\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6502\n", + "Raw spend: 220792.62267701814\n", + "After adstock: 220792.95601035148\n", + "After hill transform: 0.5464486065408599\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,713.31\n", + "Adstocked value: 30,713.49\n", + "Saturated value: 0.9619\n", + "Final response: 26916.0130\n", + "Raw spend: 30713.31048161232\n", + "After adstock: 30713.486952200554\n", + "After hill transform: 0.9618911094251893\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,792.62\n", + "Adstocked value: 220,792.96\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6502\n", + "Raw spend: 220792.62267703304\n", + "After adstock: 220792.95601036638\n", + "After hill transform: 0.5464486065408698\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,713.31\n", + "Adstocked value: 30,713.49\n", + "Saturated value: 0.9619\n", + "Final response: 26916.0130\n", + "Raw spend: 30713.31048161232\n", + "After adstock: 30713.486952200554\n", + "After hill transform: 0.9618911094251893\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,792.62\n", + "Adstocked value: 220,792.96\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6502\n", + "Raw spend: 220792.62267701814\n", + "After adstock: 220792.95601035148\n", + "After hill transform: 0.5464486065408599\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,713.31\n", + "Adstocked value: 30,713.49\n", + "Saturated value: 0.9619\n", + "Final response: 26916.0130\n", + "Raw spend: 30713.31048161232\n", + "After adstock: 30713.486952200554\n", + "After hill transform: 0.9618911094251893\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,792.62\n", + "Adstocked value: 220,792.96\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6502\n", + "Raw spend: 220792.62267701814\n", + "After adstock: 220792.95601035148\n", + "After hill transform: 0.5464486065408599\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,713.31\n", + "Adstocked value: 30,713.49\n", + "Saturated value: 0.9619\n", + "Final response: 26916.0130\n", + "Raw spend: 30713.31048162722\n", + "After adstock: 30713.486952215455\n", + "After hill transform: 0.9618911094252387\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,792.62\n", + "Adstocked value: 220,792.96\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6502\n", + "Raw spend: 220792.62267701814\n", + "After adstock: 220792.95601035148\n", + "After hill transform: 0.5464486065408599\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,713.31\n", + "Adstocked value: 30,713.49\n", + "Saturated value: 0.9619\n", + "Final response: 26916.0130\n", + "Raw spend: 30713.31048161232\n", + "After adstock: 30713.486952200554\n", + "After hill transform: 0.9618911094251893\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.225794758491\n", + "After adstock: 1629.4480169807132\n", + "After hill transform: 9.471148115646842e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,792.62\n", + "Adstocked value: 220,792.96\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6502\n", + "Raw spend: 220792.62267701814\n", + "After adstock: 220792.95601035148\n", + "After hill transform: 0.5464486065408599\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,713.31\n", + "Adstocked value: 30,713.49\n", + "Saturated value: 0.9619\n", + "Final response: 26916.0130\n", + "Raw spend: 30713.31048161232\n", + "After adstock: 30713.486952200554\n", + "After hill transform: 0.9618911094251893\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,792.62\n", + "Adstocked value: 220,792.96\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6502\n", + "Raw spend: 220792.62267703304\n", + "After adstock: 220792.95601036638\n", + "After hill transform: 0.5464486065408698\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,713.31\n", + "Adstocked value: 30,713.49\n", + "Saturated value: 0.9619\n", + "Final response: 26916.0130\n", + "Raw spend: 30713.31048161232\n", + "After adstock: 30713.486952200554\n", + "After hill transform: 0.9618911094251893\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,792.62\n", + "Adstocked value: 220,792.96\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6502\n", + "Raw spend: 220792.62267701814\n", + "After adstock: 220792.95601035148\n", + "After hill transform: 0.5464486065408599\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,713.31\n", + "Adstocked value: 30,713.49\n", + "Saturated value: 0.9619\n", + "Final response: 26916.0130\n", + "Raw spend: 30713.31048161232\n", + "After adstock: 30713.486952200554\n", + "After hill transform: 0.9618911094251893\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,792.62\n", + "Adstocked value: 220,792.96\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6502\n", + "Raw spend: 220792.62267701814\n", + "After adstock: 220792.95601035148\n", + "After hill transform: 0.5464486065408599\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,713.31\n", + "Adstocked value: 30,713.49\n", + "Saturated value: 0.9619\n", + "Final response: 26916.0130\n", + "Raw spend: 30713.31048162722\n", + "After adstock: 30713.486952215455\n", + "After hill transform: 0.9618911094252387\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,727.74\n", + "Adstocked value: 1,728.97\n", + "Saturated value: 0.0000\n", + "Final response: 0.6110\n", + "Raw spend: 1727.7442932320255\n", + "After adstock: 1728.9665154542477\n", + "After hill transform: 1.1312370125301478e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 243,657.28\n", + "Adstocked value: 243,657.62\n", + "Saturated value: 0.5607\n", + "Final response: 80132.4660\n", + "Raw spend: 243657.2834319081\n", + "After adstock: 243657.61676524143\n", + "After hill transform: 0.560729274438315\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.08\n", + "Adstocked value: 38,566.41\n", + "Saturated value: 0.8014\n", + "Final response: 53835.2945\n", + "Raw spend: 38566.079197675164\n", + "After adstock: 38566.4125310085\n", + "After hill transform: 0.8014122143723779\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,840.51\n", + "Adstocked value: 7,840.69\n", + "Saturated value: 0.3633\n", + "Final response: 10166.7263\n", + "Raw spend: 7840.511133175452\n", + "After adstock: 7840.687603763688\n", + "After hill transform: 0.36332586108707354\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,727.74\n", + "Adstocked value: 1,728.97\n", + "Saturated value: 0.0000\n", + "Final response: 0.6110\n", + "Raw spend: 1727.7442932320255\n", + "After adstock: 1728.9665154542477\n", + "After hill transform: 1.1312370125301478e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 243,657.28\n", + "Adstocked value: 243,657.62\n", + "Saturated value: 0.5607\n", + "Final response: 80132.4660\n", + "Raw spend: 243657.2834319081\n", + "After adstock: 243657.61676524143\n", + "After hill transform: 0.560729274438315\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.08\n", + "Adstocked value: 38,566.41\n", + "Saturated value: 0.8014\n", + "Final response: 53835.2945\n", + "Raw spend: 38566.079197675164\n", + "After adstock: 38566.4125310085\n", + "After hill transform: 0.8014122143723779\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 7,840.51\n", + "Adstocked value: 7,840.69\n", + "Saturated value: 0.3633\n", + "Final response: 10166.7263\n", + "Raw spend: 7840.511133175452\n", + "After adstock: 7840.687603763688\n", + "After hill transform: 0.36332586108707354\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,638.18\n", + "Adstocked value: 1,639.40\n", + "Saturated value: 0.0000\n", + "Final response: 0.5210\n", + "Raw spend: 1638.1776445924334\n", + "After adstock: 1639.3998668146555\n", + "After hill transform: 9.64554618584755e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 223,079.09\n", + "Adstocked value: 223,079.42\n", + "Saturated value: 0.5479\n", + "Final response: 78305.5938\n", + "Raw spend: 223079.08875250714\n", + "After adstock: 223079.4220858405\n", + "After hill transform: 0.5479456833331506\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.32\n", + "Adstocked value: 38,566.65\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4689\n", + "Raw spend: 38566.31817169059\n", + "After adstock: 38566.651505023925\n", + "After hill transform: 0.801414810490133\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 28,426.03\n", + "Adstocked value: 28,426.21\n", + "Saturated value: 0.9532\n", + "Final response: 26672.4726\n", + "Raw spend: 28426.030546768634\n", + "After adstock: 28426.207017356868\n", + "After hill transform: 0.9531877653754128\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,638.18\n", + "Adstocked value: 1,639.40\n", + "Saturated value: 0.0000\n", + "Final response: 0.5210\n", + "Raw spend: 1638.1776445924334\n", + "After adstock: 1639.3998668146555\n", + "After hill transform: 9.64554618584755e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 223,079.09\n", + "Adstocked value: 223,079.42\n", + "Saturated value: 0.5479\n", + "Final response: 78305.5938\n", + "Raw spend: 223079.08875250714\n", + "After adstock: 223079.4220858405\n", + "After hill transform: 0.5479456833331506\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.32\n", + "Adstocked value: 38,566.65\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4689\n", + "Raw spend: 38566.31817169059\n", + "After adstock: 38566.651505023925\n", + "After hill transform: 0.801414810490133\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 28,426.03\n", + "Adstocked value: 28,426.21\n", + "Saturated value: 0.9532\n", + "Final response: 26672.4726\n", + "Raw spend: 28426.030546768634\n", + "After adstock: 28426.207017356868\n", + "After hill transform: 0.9531877653754128\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,629.48\n", + "Adstocked value: 1,630.70\n", + "Saturated value: 0.0000\n", + "Final response: 0.5128\n", + "Raw spend: 1629.4809205143333\n", + "After adstock: 1630.7031427365555\n", + "After hill transform: 9.493026425251834e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 221,080.99\n", + "Adstocked value: 221,081.32\n", + "Saturated value: 0.5466\n", + "Final response: 78118.7613\n", + "Raw spend: 221080.99142643312\n", + "After adstock: 221081.32475976646\n", + "After hill transform: 0.5466383168151074\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.67\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4858\n", + "Raw spend: 38566.34137554052\n", + "After adstock: 38566.674708873856\n", + "After hill transform: 0.8014150625652255\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,424.84\n", + "Adstocked value: 30,425.02\n", + "Saturated value: 0.9609\n", + "Final response: 26888.8212\n", + "Raw spend: 30424.839088380817\n", + "After adstock: 30425.01555896905\n", + "After hill transform: 0.9609193613104455\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,629.48\n", + "Adstocked value: 1,630.70\n", + "Saturated value: 0.0000\n", + "Final response: 0.5128\n", + "Raw spend: 1629.4809205143333\n", + "After adstock: 1630.7031427365555\n", + "After hill transform: 9.493026425251834e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 221,080.99\n", + "Adstocked value: 221,081.32\n", + "Saturated value: 0.5466\n", + "Final response: 78118.7613\n", + "Raw spend: 221080.99142643312\n", + "After adstock: 221081.32475976646\n", + "After hill transform: 0.5466383168151074\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.67\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4858\n", + "Raw spend: 38566.34137554052\n", + "After adstock: 38566.674708873856\n", + "After hill transform: 0.8014150625652255\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,424.84\n", + "Adstocked value: 30,425.02\n", + "Saturated value: 0.9609\n", + "Final response: 26888.8212\n", + "Raw spend: 30424.839088380817\n", + "After adstock: 30425.01555896905\n", + "After hill transform: 0.9609193613104455\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.68\n", + "Adstocked value: 1,629.90\n", + "Saturated value: 0.0000\n", + "Final response: 0.5120\n", + "Raw spend: 1628.675356957196\n", + "After adstock: 1629.8975791794182\n", + "After hill transform: 9.478980644521015e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,895.91\n", + "Adstocked value: 220,896.24\n", + "Saturated value: 0.5465\n", + "Final response: 78101.3652\n", + "Raw spend: 220895.91088633047\n", + "After adstock: 220896.24421966381\n", + "After hill transform: 0.5465165871767537\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4874\n", + "Raw spend: 38566.3435248758\n", + "After adstock: 38566.67685820914\n", + "After hill transform: 0.8014150859145159\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,609.99\n", + "Adstocked value: 30,610.16\n", + "Saturated value: 0.9615\n", + "Final response: 26906.3782\n", + "Raw spend: 30609.985507234345\n", + "After adstock: 30610.16197782258\n", + "After hill transform: 0.9615467938887645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.68\n", + "Adstocked value: 1,629.90\n", + "Saturated value: 0.0000\n", + "Final response: 0.5120\n", + "Raw spend: 1628.675356957196\n", + "After adstock: 1629.8975791794182\n", + "After hill transform: 9.478980644521015e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,895.91\n", + "Adstocked value: 220,896.24\n", + "Saturated value: 0.5465\n", + "Final response: 78101.3652\n", + "Raw spend: 220895.91088633047\n", + "After adstock: 220896.24421966381\n", + "After hill transform: 0.5465165871767537\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4874\n", + "Raw spend: 38566.3435248758\n", + "After adstock: 38566.67685820914\n", + "After hill transform: 0.8014150859145159\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,609.99\n", + "Adstocked value: 30,610.16\n", + "Saturated value: 0.9615\n", + "Final response: 26906.3782\n", + "Raw spend: 30609.985507234345\n", + "After adstock: 30610.16197782258\n", + "After hill transform: 0.9615467938887645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.42\n", + "Adstocked value: 1,629.64\n", + "Saturated value: 0.0000\n", + "Final response: 0.5118\n", + "Raw spend: 1628.416017738927\n", + "After adstock: 1629.638239961149\n", + "After hill transform: 9.474461762332663e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,836.33\n", + "Adstocked value: 220,836.66\n", + "Saturated value: 0.5465\n", + "Final response: 78095.7615\n", + "Raw spend: 220836.32695634535\n", + "After adstock: 220836.6602896787\n", + "After hill transform: 0.546477375239395\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4879\n", + "Raw spend: 38566.34421682236\n", + "After adstock: 38566.6775501557\n", + "After hill transform: 0.8014150934314723\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,669.59\n", + "Adstocked value: 30,669.77\n", + "Saturated value: 0.9617\n", + "Final response: 26911.9504\n", + "Raw spend: 30669.590645904485\n", + "After adstock: 30669.76711649272\n", + "After hill transform: 0.9617459237311288\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.42\n", + "Adstocked value: 1,629.64\n", + "Saturated value: 0.0000\n", + "Final response: 0.5118\n", + "Raw spend: 1628.416017738927\n", + "After adstock: 1629.638239961149\n", + "After hill transform: 9.474461762332663e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,836.33\n", + "Adstocked value: 220,836.66\n", + "Saturated value: 0.5465\n", + "Final response: 78095.7615\n", + "Raw spend: 220836.32695634535\n", + "After adstock: 220836.6602896787\n", + "After hill transform: 0.546477375239395\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4879\n", + "Raw spend: 38566.34421682236\n", + "After adstock: 38566.6775501557\n", + "After hill transform: 0.8014150934314723\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,669.59\n", + "Adstocked value: 30,669.77\n", + "Saturated value: 0.9617\n", + "Final response: 26911.9504\n", + "Raw spend: 30669.590645904485\n", + "After adstock: 30669.76711649272\n", + "After hill transform: 0.9617459237311288\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.31\n", + "Adstocked value: 1,629.53\n", + "Saturated value: 0.0000\n", + "Final response: 0.5117\n", + "Raw spend: 1628.3112142507641\n", + "After adstock: 1629.5334364729863\n", + "After hill transform: 9.472636010765859e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,812.25\n", + "Adstocked value: 220,812.58\n", + "Saturated value: 0.5465\n", + "Final response: 78093.4965\n", + "Raw spend: 220812.24805403902\n", + "After adstock: 220812.58138737237\n", + "After hill transform: 0.5464615258481937\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4881\n", + "Raw spend: 38566.34449645\n", + "After adstock: 38566.67782978334\n", + "After hill transform: 0.8014150964692052\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,693.68\n", + "Adstocked value: 30,693.85\n", + "Saturated value: 0.9618\n", + "Final response: 26914.1912\n", + "Raw spend: 30693.67811900926\n", + "After adstock: 30693.854589597493\n", + "After hill transform: 0.9618260050426969\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.31\n", + "Adstocked value: 1,629.53\n", + "Saturated value: 0.0000\n", + "Final response: 0.5117\n", + "Raw spend: 1628.3112142507641\n", + "After adstock: 1629.5334364729863\n", + "After hill transform: 9.472636010765859e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,812.25\n", + "Adstocked value: 220,812.58\n", + "Saturated value: 0.5465\n", + "Final response: 78093.4965\n", + "Raw spend: 220812.24805403902\n", + "After adstock: 220812.58138737237\n", + "After hill transform: 0.5464615258481937\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4881\n", + "Raw spend: 38566.34449645\n", + "After adstock: 38566.67782978334\n", + "After hill transform: 0.8014150964692052\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,693.68\n", + "Adstocked value: 30,693.85\n", + "Saturated value: 0.9618\n", + "Final response: 26914.1912\n", + "Raw spend: 30693.67811900926\n", + "After adstock: 30693.854589597493\n", + "After hill transform: 0.9618260050426969\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.27\n", + "Adstocked value: 1,629.49\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2651221456335\n", + "After adstock: 1629.4873443678557\n", + "After hill transform: 9.471833127620756e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,801.66\n", + "Adstocked value: 220,801.99\n", + "Saturated value: 0.5465\n", + "Final response: 78092.5003\n", + "Raw spend: 220801.65826055044\n", + "After adstock: 220801.99159388378\n", + "After hill transform: 0.5464545547798314\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344619428986\n", + "After adstock: 38566.67795276232\n", + "After hill transform: 0.8014150978051864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,704.27\n", + "Adstocked value: 30,704.45\n", + "Saturated value: 0.9619\n", + "Final response: 26915.1748\n", + "Raw spend: 30704.27168189665\n", + "After adstock: 30704.448152484885\n", + "After hill transform: 0.9618611535953702\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.27\n", + "Adstocked value: 1,629.49\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2651221456335\n", + "After adstock: 1629.4873443678557\n", + "After hill transform: 9.471833127620756e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,801.66\n", + "Adstocked value: 220,801.99\n", + "Saturated value: 0.5465\n", + "Final response: 78092.5003\n", + "Raw spend: 220801.65826055044\n", + "After adstock: 220801.99159388378\n", + "After hill transform: 0.5464545547798314\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344619428986\n", + "After adstock: 38566.67795276232\n", + "After hill transform: 0.8014150978051864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,704.27\n", + "Adstocked value: 30,704.45\n", + "Saturated value: 0.9619\n", + "Final response: 26915.1748\n", + "Raw spend: 30704.27168189665\n", + "After adstock: 30704.448152484885\n", + "After hill transform: 0.9618611535953702\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.24\n", + "Adstocked value: 1,629.47\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.244104476223\n", + "After adstock: 1629.466326698445\n", + "After hill transform: 9.47146703371624e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,796.83\n", + "Adstocked value: 220,797.16\n", + "Saturated value: 0.5465\n", + "Final response: 78092.0460\n", + "Raw spend: 220796.82939065958\n", + "After adstock: 220797.16272399292\n", + "After hill transform: 0.5464513759056128\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344675506516\n", + "After adstock: 38566.67800883985\n", + "After hill transform: 0.8014150984143842\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,709.10\n", + "Adstocked value: 30,709.28\n", + "Saturated value: 0.9619\n", + "Final response: 26915.6229\n", + "Raw spend: 30709.102270606327\n", + "After adstock: 30709.27874119456\n", + "After hill transform: 0.9618771667421555\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.24\n", + "Adstocked value: 1,629.47\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.244104476223\n", + "After adstock: 1629.466326698445\n", + "After hill transform: 9.47146703371624e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,796.83\n", + "Adstocked value: 220,797.16\n", + "Saturated value: 0.5465\n", + "Final response: 78092.0460\n", + "Raw spend: 220796.82939065958\n", + "After adstock: 220797.16272399292\n", + "After hill transform: 0.5464513759056128\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344675506516\n", + "After adstock: 38566.67800883985\n", + "After hill transform: 0.8014150984143842\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,709.10\n", + "Adstocked value: 30,709.28\n", + "Saturated value: 0.9619\n", + "Final response: 26915.6229\n", + "Raw spend: 30709.102270606327\n", + "After adstock: 30709.27874119456\n", + "After hill transform: 0.9618771667421555\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.46\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.234363073329\n", + "After adstock: 1629.4565852955511\n", + "After hill transform: 9.471297357385985e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,794.59\n", + "Adstocked value: 220,794.92\n", + "Saturated value: 0.5464\n", + "Final response: 78091.8354\n", + "Raw spend: 220794.5912753762\n", + "After adstock: 220794.92460870955\n", + "After hill transform: 0.5464499025159386\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34470149769\n", + "After adstock: 38566.67803483103\n", + "After hill transform: 0.8014150986967391\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,711.34\n", + "Adstocked value: 30,711.52\n", + "Saturated value: 0.9619\n", + "Final response: 26915.8305\n", + "Raw spend: 30711.34118253877\n", + "After adstock: 30711.517653127004\n", + "After hill transform: 0.9618845855731364\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.46\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.234363073329\n", + "After adstock: 1629.4565852955511\n", + "After hill transform: 9.471297357385985e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,794.59\n", + "Adstocked value: 220,794.92\n", + "Saturated value: 0.5464\n", + "Final response: 78091.8354\n", + "Raw spend: 220794.5912753762\n", + "After adstock: 220794.92460870955\n", + "After hill transform: 0.5464499025159386\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34470149769\n", + "After adstock: 38566.67803483103\n", + "After hill transform: 0.8014150986967391\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,711.34\n", + "Adstocked value: 30,711.52\n", + "Saturated value: 0.9619\n", + "Final response: 26915.8305\n", + "Raw spend: 30711.34118253877\n", + "After adstock: 30711.517653127004\n", + "After hill transform: 0.9618845855731364\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2298140051805\n", + "After adstock: 1629.4520362274027\n", + "After hill transform: 9.47121812214235e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.55\n", + "Adstocked value: 220,793.88\n", + "Saturated value: 0.5464\n", + "Final response: 78091.7371\n", + "Raw spend: 220793.5461139083\n", + "After adstock: 220793.87944724163\n", + "After hill transform: 0.5464492144628254\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344713635124\n", + "After adstock: 38566.67804696846\n", + "After hill transform: 0.8014150988285941\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.39\n", + "Adstocked value: 30,712.56\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9274\n", + "Raw spend: 30712.386716028148\n", + "After adstock: 30712.563186616382\n", + "After hill transform: 0.9618880493798604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2298140051805\n", + "After adstock: 1629.4520362274027\n", + "After hill transform: 9.47121812214235e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.55\n", + "Adstocked value: 220,793.88\n", + "Saturated value: 0.5464\n", + "Final response: 78091.7371\n", + "Raw spend: 220793.5461139083\n", + "After adstock: 220793.87944724163\n", + "After hill transform: 0.5464492144628254\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344713635124\n", + "After adstock: 38566.67804696846\n", + "After hill transform: 0.8014150988285941\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.39\n", + "Adstocked value: 30,712.56\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9274\n", + "Raw spend: 30712.386716028148\n", + "After adstock: 30712.563186616382\n", + "After hill transform: 0.9618880493798604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2276822172944\n", + "After adstock: 1629.4499044395166\n", + "After hill transform: 9.47118099101227e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.06\n", + "Adstocked value: 220,793.39\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6910\n", + "Raw spend: 220793.05632952088\n", + "After adstock: 220793.38966285423\n", + "After hill transform: 0.5464488920256537\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471932297\n", + "After adstock: 38566.67805265631\n", + "After hill transform: 0.8014150988903838\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.88\n", + "Adstocked value: 30,713.05\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9728\n", + "Raw spend: 30712.87667475253\n", + "After adstock: 30713.053145340764\n", + "After hill transform: 0.9618896724470831\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2276822172944\n", + "After adstock: 1629.4499044395166\n", + "After hill transform: 9.47118099101227e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.06\n", + "Adstocked value: 220,793.39\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6910\n", + "Raw spend: 220793.05632952088\n", + "After adstock: 220793.38966285423\n", + "After hill transform: 0.5464488920256537\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471932297\n", + "After adstock: 38566.67805265631\n", + "After hill transform: 0.8014150988903838\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.88\n", + "Adstocked value: 30,713.05\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9728\n", + "Raw spend: 30712.87667475253\n", + "After adstock: 30713.053145340764\n", + "After hill transform: 0.9618896724470831\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2276822321955\n", + "After adstock: 1629.4499044544177\n", + "After hill transform: 9.471180991271816e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.06\n", + "Adstocked value: 220,793.39\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6910\n", + "Raw spend: 220793.05632952088\n", + "After adstock: 220793.38966285423\n", + "After hill transform: 0.5464488920256537\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471932297\n", + "After adstock: 38566.67805265631\n", + "After hill transform: 0.8014150988903838\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.88\n", + "Adstocked value: 30,713.05\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9728\n", + "Raw spend: 30712.87667475253\n", + "After adstock: 30713.053145340764\n", + "After hill transform: 0.9618896724470831\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2276822172944\n", + "After adstock: 1629.4499044395166\n", + "After hill transform: 9.47118099101227e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.06\n", + "Adstocked value: 220,793.39\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6910\n", + "Raw spend: 220793.0563295358\n", + "After adstock: 220793.38966286913\n", + "After hill transform: 0.5464488920256635\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471932297\n", + "After adstock: 38566.67805265631\n", + "After hill transform: 0.8014150988903838\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.88\n", + "Adstocked value: 30,713.05\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9728\n", + "Raw spend: 30712.87667475253\n", + "After adstock: 30713.053145340764\n", + "After hill transform: 0.9618896724470831\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2276822172944\n", + "After adstock: 1629.4499044395166\n", + "After hill transform: 9.47118099101227e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.06\n", + "Adstocked value: 220,793.39\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6910\n", + "Raw spend: 220793.05632952088\n", + "After adstock: 220793.38966285423\n", + "After hill transform: 0.5464488920256537\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344719337874\n", + "After adstock: 38566.67805267121\n", + "After hill transform: 0.8014150988905456\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.88\n", + "Adstocked value: 30,713.05\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9728\n", + "Raw spend: 30712.87667475253\n", + "After adstock: 30713.053145340764\n", + "After hill transform: 0.9618896724470831\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2276822172944\n", + "After adstock: 1629.4499044395166\n", + "After hill transform: 9.47118099101227e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.06\n", + "Adstocked value: 220,793.39\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6910\n", + "Raw spend: 220793.05632952088\n", + "After adstock: 220793.38966285423\n", + "After hill transform: 0.5464488920256537\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471932297\n", + "After adstock: 38566.67805265631\n", + "After hill transform: 0.8014150988903838\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.88\n", + "Adstocked value: 30,713.05\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9728\n", + "Raw spend: 30712.87667476743\n", + "After adstock: 30713.053145355665\n", + "After hill transform: 0.9618896724471324\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2276822172944\n", + "After adstock: 1629.4499044395166\n", + "After hill transform: 9.47118099101227e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.06\n", + "Adstocked value: 220,793.39\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6910\n", + "Raw spend: 220793.05632952088\n", + "After adstock: 220793.38966285423\n", + "After hill transform: 0.5464488920256537\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471932297\n", + "After adstock: 38566.67805265631\n", + "After hill transform: 0.8014150988903838\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.88\n", + "Adstocked value: 30,713.05\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9728\n", + "Raw spend: 30712.87667475253\n", + "After adstock: 30713.053145340764\n", + "After hill transform: 0.9618896724470831\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2276822321955\n", + "After adstock: 1629.4499044544177\n", + "After hill transform: 9.471180991271816e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.06\n", + "Adstocked value: 220,793.39\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6910\n", + "Raw spend: 220793.05632952088\n", + "After adstock: 220793.38966285423\n", + "After hill transform: 0.5464488920256537\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471932297\n", + "After adstock: 38566.67805265631\n", + "After hill transform: 0.8014150988903838\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.88\n", + "Adstocked value: 30,713.05\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9728\n", + "Raw spend: 30712.87667475253\n", + "After adstock: 30713.053145340764\n", + "After hill transform: 0.9618896724470831\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2276822172944\n", + "After adstock: 1629.4499044395166\n", + "After hill transform: 9.47118099101227e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.06\n", + "Adstocked value: 220,793.39\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6910\n", + "Raw spend: 220793.0563295358\n", + "After adstock: 220793.38966286913\n", + "After hill transform: 0.5464488920256635\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471932297\n", + "After adstock: 38566.67805265631\n", + "After hill transform: 0.8014150988903838\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.88\n", + "Adstocked value: 30,713.05\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9728\n", + "Raw spend: 30712.87667475253\n", + "After adstock: 30713.053145340764\n", + "After hill transform: 0.9618896724470831\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2276822172944\n", + "After adstock: 1629.4499044395166\n", + "After hill transform: 9.47118099101227e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.06\n", + "Adstocked value: 220,793.39\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6910\n", + "Raw spend: 220793.05632952088\n", + "After adstock: 220793.38966285423\n", + "After hill transform: 0.5464488920256537\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344719337874\n", + "After adstock: 38566.67805267121\n", + "After hill transform: 0.8014150988905456\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.88\n", + "Adstocked value: 30,713.05\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9728\n", + "Raw spend: 30712.87667475253\n", + "After adstock: 30713.053145340764\n", + "After hill transform: 0.9618896724470831\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2276822172944\n", + "After adstock: 1629.4499044395166\n", + "After hill transform: 9.47118099101227e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.06\n", + "Adstocked value: 220,793.39\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6910\n", + "Raw spend: 220793.05632952088\n", + "After adstock: 220793.38966285423\n", + "After hill transform: 0.5464488920256537\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471932297\n", + "After adstock: 38566.67805265631\n", + "After hill transform: 0.8014150988903838\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.88\n", + "Adstocked value: 30,713.05\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9728\n", + "Raw spend: 30712.87667476743\n", + "After adstock: 30713.053145355665\n", + "After hill transform: 0.9618896724471324\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,791.63\n", + "Adstocked value: 220,791.96\n", + "Saturated value: 0.5464\n", + "Final response: 78091.5569\n", + "Raw spend: 220791.63054827088\n", + "After adstock: 220791.96388160423\n", + "After hill transform: 0.5464479533943121\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,711.44\n", + "Adstocked value: 30,711.62\n", + "Saturated value: 0.9619\n", + "Final response: 26915.8397\n", + "Raw spend: 30711.44112787753\n", + "After adstock: 30711.617598465764\n", + "After hill transform: 0.9618849167058389\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,791.63\n", + "Adstocked value: 220,791.96\n", + "Saturated value: 0.5464\n", + "Final response: 78091.5569\n", + "Raw spend: 220791.63054827088\n", + "After adstock: 220791.96388160423\n", + "After hill transform: 0.5464479533943121\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,711.44\n", + "Adstocked value: 30,711.62\n", + "Saturated value: 0.9619\n", + "Final response: 26915.8397\n", + "Raw spend: 30711.44112787753\n", + "After adstock: 30711.617598465764\n", + "After hill transform: 0.9618849167058389\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2267960073154\n", + "After adstock: 1629.4490182295376\n", + "After hill transform: 9.471165555181446e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,792.39\n", + "Adstocked value: 220,792.72\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6280\n", + "Raw spend: 220792.38689419653\n", + "After adstock: 220792.72022752988\n", + "After hill transform: 0.5464484513186086\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344721687485\n", + "After adstock: 38566.67805502082\n", + "After hill transform: 0.8014150989160708\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.20\n", + "Adstocked value: 30,712.38\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9103\n", + "Raw spend: 30712.20265425471\n", + "After adstock: 30712.379124842944\n", + "After hill transform: 0.9618874396217331\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2267960073154\n", + "After adstock: 1629.4490182295376\n", + "After hill transform: 9.471165555181446e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,792.39\n", + "Adstocked value: 220,792.72\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6280\n", + "Raw spend: 220792.38689419653\n", + "After adstock: 220792.72022752988\n", + "After hill transform: 0.5464484513186086\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344721687485\n", + "After adstock: 38566.67805502082\n", + "After hill transform: 0.8014150989160708\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.20\n", + "Adstocked value: 30,712.38\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9103\n", + "Raw spend: 30712.20265425471\n", + "After adstock: 30712.379124842944\n", + "After hill transform: 0.9618874396217331\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.227265986655\n", + "After adstock: 1629.4494882088773\n", + "After hill transform: 9.471173741186907e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,792.74\n", + "Adstocked value: 220,793.08\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6614\n", + "Raw spend: 220792.74191250952\n", + "After adstock: 220793.07524584286\n", + "After hill transform: 0.5464486850367639\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344720433524\n", + "After adstock: 38566.67805376686\n", + "After hill transform: 0.8014150989024482\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.56\n", + "Adstocked value: 30,712.74\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9435\n", + "Raw spend: 30712.560104199976\n", + "After adstock: 30712.73657478821\n", + "After hill transform: 0.9618886237666675\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.227265986655\n", + "After adstock: 1629.4494882088773\n", + "After hill transform: 9.471173741186907e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,792.74\n", + "Adstocked value: 220,793.08\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6614\n", + "Raw spend: 220792.74191250952\n", + "After adstock: 220793.07524584286\n", + "After hill transform: 0.5464486850367639\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344720433524\n", + "After adstock: 38566.67805376686\n", + "After hill transform: 0.8014150989024482\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.56\n", + "Adstocked value: 30,712.74\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9435\n", + "Raw spend: 30712.560104199976\n", + "After adstock: 30712.73657478821\n", + "After hill transform: 0.9618886237666675\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2274865887719\n", + "After adstock: 1629.449708810994\n", + "After hill transform: 9.471177583591763e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,792.91\n", + "Adstocked value: 220,793.24\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6771\n", + "Raw spend: 220792.90855343337\n", + "After adstock: 220793.24188676671\n", + "After hill transform: 0.5464487947408535\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344719844936\n", + "After adstock: 38566.67805317827\n", + "After hill transform: 0.8014150988960541\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.73\n", + "Adstocked value: 30,712.90\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9590\n", + "Raw spend: 30712.727886500037\n", + "After adstock: 30712.90435708827\n", + "After hill transform: 0.9618891795717783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2274865887719\n", + "After adstock: 1629.449708810994\n", + "After hill transform: 9.471177583591763e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,792.91\n", + "Adstocked value: 220,793.24\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6771\n", + "Raw spend: 220792.90855343337\n", + "After adstock: 220793.24188676671\n", + "After hill transform: 0.5464487947408535\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344719844936\n", + "After adstock: 38566.67805317827\n", + "After hill transform: 0.8014150988960541\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.73\n", + "Adstocked value: 30,712.90\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9590\n", + "Raw spend: 30712.727886500037\n", + "After adstock: 30712.90435708827\n", + "After hill transform: 0.9618891795717783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2275901363096\n", + "After adstock: 1629.4498123585317\n", + "After hill transform: 9.471179387163037e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,792.99\n", + "Adstocked value: 220,793.32\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6845\n", + "Raw spend: 220792.98677234433\n", + "After adstock: 220793.32010567767\n", + "After hill transform: 0.5464488462343835\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471956865\n", + "After adstock: 38566.67805290199\n", + "After hill transform: 0.8014150988930528\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.81\n", + "Adstocked value: 30,712.98\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9663\n", + "Raw spend: 30712.80664115696\n", + "After adstock: 30712.983111745194\n", + "After hill transform: 0.9618894404551652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2275901363096\n", + "After adstock: 1629.4498123585317\n", + "After hill transform: 9.471179387163037e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,792.99\n", + "Adstocked value: 220,793.32\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6845\n", + "Raw spend: 220792.98677234433\n", + "After adstock: 220793.32010567767\n", + "After hill transform: 0.5464488462343835\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471956865\n", + "After adstock: 38566.67805290199\n", + "After hill transform: 0.8014150988930528\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.81\n", + "Adstocked value: 30,712.98\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9663\n", + "Raw spend: 30712.80664115696\n", + "After adstock: 30712.983111745194\n", + "After hill transform: 0.9618894404551652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2276387394681\n", + "After adstock: 1629.4498609616903\n", + "After hill transform: 9.471180233723667e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.02\n", + "Adstocked value: 220,793.36\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6879\n", + "Raw spend: 220793.02348674834\n", + "After adstock: 220793.35682008168\n", + "After hill transform: 0.5464488704044175\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344719438974\n", + "After adstock: 38566.67805277231\n", + "After hill transform: 0.8014150988916441\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.84\n", + "Adstocked value: 30,713.02\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9697\n", + "Raw spend: 30712.8436070295\n", + "After adstock: 30713.020077617733\n", + "After hill transform: 0.961889562907826\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2276387394681\n", + "After adstock: 1629.4498609616903\n", + "After hill transform: 9.471180233723667e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.02\n", + "Adstocked value: 220,793.36\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6879\n", + "Raw spend: 220793.02348674834\n", + "After adstock: 220793.35682008168\n", + "After hill transform: 0.5464488704044175\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344719438974\n", + "After adstock: 38566.67805277231\n", + "After hill transform: 0.8014150988916441\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.84\n", + "Adstocked value: 30,713.02\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9697\n", + "Raw spend: 30712.8436070295\n", + "After adstock: 30713.020077617733\n", + "After hill transform: 0.961889562907826\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2276615514986\n", + "After adstock: 1629.4498837737208\n", + "After hill transform: 9.471180631059319e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.04\n", + "Adstocked value: 220,793.37\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6895\n", + "Raw spend: 220793.04071875825\n", + "After adstock: 220793.3740520916\n", + "After hill transform: 0.5464488817486902\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471937811\n", + "After adstock: 38566.678052711446\n", + "After hill transform: 0.801415098890983\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.86\n", + "Adstocked value: 30,713.04\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9713\n", + "Raw spend: 30712.860957066863\n", + "After adstock: 30713.037427655097\n", + "After hill transform: 0.9618896203811492\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2276615514986\n", + "After adstock: 1629.4498837737208\n", + "After hill transform: 9.471180631059319e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.04\n", + "Adstocked value: 220,793.37\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6895\n", + "Raw spend: 220793.04071875825\n", + "After adstock: 220793.3740520916\n", + "After hill transform: 0.5464488817486902\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471937811\n", + "After adstock: 38566.678052711446\n", + "After hill transform: 0.801415098890983\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.86\n", + "Adstocked value: 30,713.04\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9713\n", + "Raw spend: 30712.860957066863\n", + "After adstock: 30713.037427655097\n", + "After hill transform: 0.9618896203811492\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2276722555464\n", + "After adstock: 1629.4498944777686\n", + "After hill transform: 9.471180817500414e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.05\n", + "Adstocked value: 220,793.38\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6903\n", + "Raw spend: 220793.048804503\n", + "After adstock: 220793.38213783634\n", + "After hill transform: 0.5464488870717426\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471934955\n", + "After adstock: 38566.67805268289\n", + "After hill transform: 0.8014150988906726\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.87\n", + "Adstocked value: 30,713.05\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9721\n", + "Raw spend: 30712.869098193416\n", + "After adstock: 30713.04556878165\n", + "After hill transform: 0.9618896473492126\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2276722555464\n", + "After adstock: 1629.4498944777686\n", + "After hill transform: 9.471180817500414e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.05\n", + "Adstocked value: 220,793.38\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6903\n", + "Raw spend: 220793.048804503\n", + "After adstock: 220793.38213783634\n", + "After hill transform: 0.5464488870717426\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471934955\n", + "After adstock: 38566.67805268289\n", + "After hill transform: 0.8014150988906726\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.87\n", + "Adstocked value: 30,713.05\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9721\n", + "Raw spend: 30712.869098193416\n", + "After adstock: 30713.04556878165\n", + "After hill transform: 0.9618896473492126\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2276772720995\n", + "After adstock: 1629.4498994943217\n", + "After hill transform: 9.471180904877795e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.05\n", + "Adstocked value: 220,793.39\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6907\n", + "Raw spend: 220793.0525939637\n", + "After adstock: 220793.38592729703\n", + "After hill transform: 0.5464488895664411\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344719336164\n", + "After adstock: 38566.6780526695\n", + "After hill transform: 0.8014150988905271\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.87\n", + "Adstocked value: 30,713.05\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9725\n", + "Raw spend: 30712.872913609313\n", + "After adstock: 30713.049384197548\n", + "After hill transform: 0.9618896599880415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2276772720995\n", + "After adstock: 1629.4498994943217\n", + "After hill transform: 9.471180904877795e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.05\n", + "Adstocked value: 220,793.39\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6907\n", + "Raw spend: 220793.0525939637\n", + "After adstock: 220793.38592729703\n", + "After hill transform: 0.5464488895664411\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344719336164\n", + "After adstock: 38566.6780526695\n", + "After hill transform: 0.8014150988905271\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.87\n", + "Adstocked value: 30,713.05\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9725\n", + "Raw spend: 30712.872913609313\n", + "After adstock: 30713.049384197548\n", + "After hill transform: 0.9618896599880415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.227679610104\n", + "After adstock: 1629.449901832326\n", + "After hill transform: 9.471180945600716e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.05\n", + "Adstocked value: 220,793.39\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6908\n", + "Raw spend: 220793.0543600718\n", + "After adstock: 220793.38769340515\n", + "After hill transform: 0.5464488907291152\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471932993\n", + "After adstock: 38566.678052663265\n", + "After hill transform: 0.8014150988904595\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.87\n", + "Adstocked value: 30,713.05\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9726\n", + "Raw spend: 30712.874691814075\n", + "After adstock: 30713.05116240231\n", + "After hill transform: 0.9618896658784659\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.227679610104\n", + "After adstock: 1629.449901832326\n", + "After hill transform: 9.471180945600716e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.05\n", + "Adstocked value: 220,793.39\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6908\n", + "Raw spend: 220793.0543600718\n", + "After adstock: 220793.38769340515\n", + "After hill transform: 0.5464488907291152\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471932993\n", + "After adstock: 38566.678052663265\n", + "After hill transform: 0.8014150988904595\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.87\n", + "Adstocked value: 30,713.05\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9726\n", + "Raw spend: 30712.874691814075\n", + "After adstock: 30713.05116240231\n", + "After hill transform: 0.9618896658784659\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.227679625005\n", + "After adstock: 1629.4499018472272\n", + "After hill transform: 9.47118094586026e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.05\n", + "Adstocked value: 220,793.39\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6908\n", + "Raw spend: 220793.0543600718\n", + "After adstock: 220793.38769340515\n", + "After hill transform: 0.5464488907291152\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471932993\n", + "After adstock: 38566.678052663265\n", + "After hill transform: 0.8014150988904595\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.87\n", + "Adstocked value: 30,713.05\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9726\n", + "Raw spend: 30712.874691814075\n", + "After adstock: 30713.05116240231\n", + "After hill transform: 0.9618896658784659\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.227679610104\n", + "After adstock: 1629.449901832326\n", + "After hill transform: 9.471180945600716e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.05\n", + "Adstocked value: 220,793.39\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6908\n", + "Raw spend: 220793.0543600867\n", + "After adstock: 220793.38769342005\n", + "After hill transform: 0.5464488907291251\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471932993\n", + "After adstock: 38566.678052663265\n", + "After hill transform: 0.8014150988904595\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.87\n", + "Adstocked value: 30,713.05\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9726\n", + "Raw spend: 30712.874691814075\n", + "After adstock: 30713.05116240231\n", + "After hill transform: 0.9618896658784659\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.227679610104\n", + "After adstock: 1629.449901832326\n", + "After hill transform: 9.471180945600716e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.05\n", + "Adstocked value: 220,793.39\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6908\n", + "Raw spend: 220793.0543600718\n", + "After adstock: 220793.38769340515\n", + "After hill transform: 0.5464488907291152\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471934483\n", + "After adstock: 38566.678052678166\n", + "After hill transform: 0.8014150988906213\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.87\n", + "Adstocked value: 30,713.05\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9726\n", + "Raw spend: 30712.874691814075\n", + "After adstock: 30713.05116240231\n", + "After hill transform: 0.9618896658784659\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.227679610104\n", + "After adstock: 1629.449901832326\n", + "After hill transform: 9.471180945600716e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.05\n", + "Adstocked value: 220,793.39\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6908\n", + "Raw spend: 220793.0543600718\n", + "After adstock: 220793.38769340515\n", + "After hill transform: 0.5464488907291152\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471932993\n", + "After adstock: 38566.678052663265\n", + "After hill transform: 0.8014150988904595\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.87\n", + "Adstocked value: 30,713.05\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9726\n", + "Raw spend: 30712.874691828976\n", + "After adstock: 30713.05116241721\n", + "After hill transform: 0.9618896658785152\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.227679610104\n", + "After adstock: 1629.449901832326\n", + "After hill transform: 9.471180945600716e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.05\n", + "Adstocked value: 220,793.39\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6908\n", + "Raw spend: 220793.0543600718\n", + "After adstock: 220793.38769340515\n", + "After hill transform: 0.5464488907291152\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471932993\n", + "After adstock: 38566.678052663265\n", + "After hill transform: 0.8014150988904595\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.87\n", + "Adstocked value: 30,713.05\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9726\n", + "Raw spend: 30712.874691814075\n", + "After adstock: 30713.05116240231\n", + "After hill transform: 0.9618896658784659\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.227679625005\n", + "After adstock: 1629.4499018472272\n", + "After hill transform: 9.47118094586026e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.05\n", + "Adstocked value: 220,793.39\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6908\n", + "Raw spend: 220793.0543600718\n", + "After adstock: 220793.38769340515\n", + "After hill transform: 0.5464488907291152\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471932993\n", + "After adstock: 38566.678052663265\n", + "After hill transform: 0.8014150988904595\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.87\n", + "Adstocked value: 30,713.05\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9726\n", + "Raw spend: 30712.874691814075\n", + "After adstock: 30713.05116240231\n", + "After hill transform: 0.9618896658784659\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.227679610104\n", + "After adstock: 1629.449901832326\n", + "After hill transform: 9.471180945600716e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.05\n", + "Adstocked value: 220,793.39\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6908\n", + "Raw spend: 220793.0543600867\n", + "After adstock: 220793.38769342005\n", + "After hill transform: 0.5464488907291251\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471932993\n", + "After adstock: 38566.678052663265\n", + "After hill transform: 0.8014150988904595\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.87\n", + "Adstocked value: 30,713.05\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9726\n", + "Raw spend: 30712.874691814075\n", + "After adstock: 30713.05116240231\n", + "After hill transform: 0.9618896658784659\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.227679610104\n", + "After adstock: 1629.449901832326\n", + "After hill transform: 9.471180945600716e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.05\n", + "Adstocked value: 220,793.39\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6908\n", + "Raw spend: 220793.0543600718\n", + "After adstock: 220793.38769340515\n", + "After hill transform: 0.5464488907291152\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471934483\n", + "After adstock: 38566.678052678166\n", + "After hill transform: 0.8014150988906213\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.87\n", + "Adstocked value: 30,713.05\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9726\n", + "Raw spend: 30712.874691814075\n", + "After adstock: 30713.05116240231\n", + "After hill transform: 0.9618896658784659\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.227679610104\n", + "After adstock: 1629.449901832326\n", + "After hill transform: 9.471180945600716e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.05\n", + "Adstocked value: 220,793.39\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6908\n", + "Raw spend: 220793.0543600718\n", + "After adstock: 220793.38769340515\n", + "After hill transform: 0.5464488907291152\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471932993\n", + "After adstock: 38566.678052663265\n", + "After hill transform: 0.8014150988904595\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.87\n", + "Adstocked value: 30,713.05\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9726\n", + "Raw spend: 30712.874691828976\n", + "After adstock: 30713.05116241721\n", + "After hill transform: 0.9618896658785152\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.06\n", + "Adstocked value: 220,793.39\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6912\n", + "Raw spend: 220793.05775449326\n", + "After adstock: 220793.3910878266\n", + "After hill transform: 0.5464488929637493\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.87\n", + "Adstocked value: 30,713.05\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9725\n", + "Raw spend: 30712.873828251904\n", + "After adstock: 30713.05029884014\n", + "After hill transform: 0.9618896630178576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.06\n", + "Adstocked value: 220,793.39\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6912\n", + "Raw spend: 220793.05775449326\n", + "After adstock: 220793.3910878266\n", + "After hill transform: 0.5464488929637493\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.87\n", + "Adstocked value: 30,713.05\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9725\n", + "Raw spend: 30712.873828251904\n", + "After adstock: 30713.05029884014\n", + "After hill transform: 0.9618896630178576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.225794758491\n", + "After adstock: 1629.4480169807132\n", + "After hill transform: 9.471148115646842e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.06\n", + "Adstocked value: 220,793.39\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6912\n", + "Raw spend: 220793.05775449326\n", + "After adstock: 220793.3910878266\n", + "After hill transform: 0.5464488929637493\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.87\n", + "Adstocked value: 30,713.05\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9725\n", + "Raw spend: 30712.873828251904\n", + "After adstock: 30713.05029884014\n", + "After hill transform: 0.9618896630178576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.06\n", + "Adstocked value: 220,793.39\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6912\n", + "Raw spend: 220793.05775450816\n", + "After adstock: 220793.3910878415\n", + "After hill transform: 0.5464488929637591\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.87\n", + "Adstocked value: 30,713.05\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9725\n", + "Raw spend: 30712.873828251904\n", + "After adstock: 30713.05029884014\n", + "After hill transform: 0.9618896630178576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.06\n", + "Adstocked value: 220,793.39\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6912\n", + "Raw spend: 220793.05775449326\n", + "After adstock: 220793.3910878266\n", + "After hill transform: 0.5464488929637493\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.87\n", + "Adstocked value: 30,713.05\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9725\n", + "Raw spend: 30712.873828251904\n", + "After adstock: 30713.05029884014\n", + "After hill transform: 0.9618896630178576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.06\n", + "Adstocked value: 220,793.39\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6912\n", + "Raw spend: 220793.05775449326\n", + "After adstock: 220793.3910878266\n", + "After hill transform: 0.5464488929637493\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.87\n", + "Adstocked value: 30,713.05\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9725\n", + "Raw spend: 30712.873828266806\n", + "After adstock: 30713.05029885504\n", + "After hill transform: 0.9618896630179069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.06\n", + "Adstocked value: 220,793.39\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6912\n", + "Raw spend: 220793.05775449326\n", + "After adstock: 220793.3910878266\n", + "After hill transform: 0.5464488929637493\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.87\n", + "Adstocked value: 30,713.05\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9725\n", + "Raw spend: 30712.873828251904\n", + "After adstock: 30713.05029884014\n", + "After hill transform: 0.9618896630178576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.225794758491\n", + "After adstock: 1629.4480169807132\n", + "After hill transform: 9.471148115646842e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.06\n", + "Adstocked value: 220,793.39\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6912\n", + "Raw spend: 220793.05775449326\n", + "After adstock: 220793.3910878266\n", + "After hill transform: 0.5464488929637493\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.87\n", + "Adstocked value: 30,713.05\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9725\n", + "Raw spend: 30712.873828251904\n", + "After adstock: 30713.05029884014\n", + "After hill transform: 0.9618896630178576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.06\n", + "Adstocked value: 220,793.39\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6912\n", + "Raw spend: 220793.05775450816\n", + "After adstock: 220793.3910878415\n", + "After hill transform: 0.5464488929637591\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.87\n", + "Adstocked value: 30,713.05\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9725\n", + "Raw spend: 30712.873828251904\n", + "After adstock: 30713.05029884014\n", + "After hill transform: 0.9618896630178576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.06\n", + "Adstocked value: 220,793.39\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6912\n", + "Raw spend: 220793.05775449326\n", + "After adstock: 220793.3910878266\n", + "After hill transform: 0.5464488929637493\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.87\n", + "Adstocked value: 30,713.05\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9725\n", + "Raw spend: 30712.873828251904\n", + "After adstock: 30713.05029884014\n", + "After hill transform: 0.9618896630178576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.06\n", + "Adstocked value: 220,793.39\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6912\n", + "Raw spend: 220793.05775449326\n", + "After adstock: 220793.3910878266\n", + "After hill transform: 0.5464488929637493\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.87\n", + "Adstocked value: 30,713.05\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9725\n", + "Raw spend: 30712.873828266806\n", + "After adstock: 30713.05029885504\n", + "After hill transform: 0.9618896630179069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.07\n", + "Adstocked value: 220,793.40\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6919\n", + "Raw spend: 220793.06600864066\n", + "After adstock: 220793.399341974\n", + "After hill transform: 0.5464488983976649\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.87\n", + "Adstocked value: 30,713.04\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9719\n", + "Raw spend: 30712.866856482426\n", + "After adstock: 30713.04332707066\n", + "After hill transform: 0.9618896399233874\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.07\n", + "Adstocked value: 220,793.40\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6919\n", + "Raw spend: 220793.06600864066\n", + "After adstock: 220793.399341974\n", + "After hill transform: 0.5464488983976649\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.87\n", + "Adstocked value: 30,713.04\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9719\n", + "Raw spend: 30712.866856482426\n", + "After adstock: 30713.04332707066\n", + "After hill transform: 0.9618896399233874\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.225794758491\n", + "After adstock: 1629.4480169807132\n", + "After hill transform: 9.471148115646842e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.07\n", + "Adstocked value: 220,793.40\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6919\n", + "Raw spend: 220793.06600864066\n", + "After adstock: 220793.399341974\n", + "After hill transform: 0.5464488983976649\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.87\n", + "Adstocked value: 30,713.04\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9719\n", + "Raw spend: 30712.866856482426\n", + "After adstock: 30713.04332707066\n", + "After hill transform: 0.9618896399233874\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.07\n", + "Adstocked value: 220,793.40\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6919\n", + "Raw spend: 220793.06600865556\n", + "After adstock: 220793.3993419889\n", + "After hill transform: 0.5464488983976746\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.87\n", + "Adstocked value: 30,713.04\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9719\n", + "Raw spend: 30712.866856482426\n", + "After adstock: 30713.04332707066\n", + "After hill transform: 0.9618896399233874\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.07\n", + "Adstocked value: 220,793.40\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6919\n", + "Raw spend: 220793.06600864066\n", + "After adstock: 220793.399341974\n", + "After hill transform: 0.5464488983976649\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.87\n", + "Adstocked value: 30,713.04\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9719\n", + "Raw spend: 30712.866856482426\n", + "After adstock: 30713.04332707066\n", + "After hill transform: 0.9618896399233874\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.07\n", + "Adstocked value: 220,793.40\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6919\n", + "Raw spend: 220793.06600864066\n", + "After adstock: 220793.399341974\n", + "After hill transform: 0.5464488983976649\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.87\n", + "Adstocked value: 30,713.04\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9719\n", + "Raw spend: 30712.866856497327\n", + "After adstock: 30713.04332708556\n", + "After hill transform: 0.9618896399234367\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.07\n", + "Adstocked value: 220,793.40\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6919\n", + "Raw spend: 220793.06600864066\n", + "After adstock: 220793.399341974\n", + "After hill transform: 0.5464488983976649\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.87\n", + "Adstocked value: 30,713.04\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9719\n", + "Raw spend: 30712.866856482426\n", + "After adstock: 30713.04332707066\n", + "After hill transform: 0.9618896399233874\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.225794758491\n", + "After adstock: 1629.4480169807132\n", + "After hill transform: 9.471148115646842e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.07\n", + "Adstocked value: 220,793.40\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6919\n", + "Raw spend: 220793.06600864066\n", + "After adstock: 220793.399341974\n", + "After hill transform: 0.5464488983976649\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.87\n", + "Adstocked value: 30,713.04\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9719\n", + "Raw spend: 30712.866856482426\n", + "After adstock: 30713.04332707066\n", + "After hill transform: 0.9618896399233874\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.07\n", + "Adstocked value: 220,793.40\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6919\n", + "Raw spend: 220793.06600865556\n", + "After adstock: 220793.3993419889\n", + "After hill transform: 0.5464488983976746\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.87\n", + "Adstocked value: 30,713.04\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9719\n", + "Raw spend: 30712.866856482426\n", + "After adstock: 30713.04332707066\n", + "After hill transform: 0.9618896399233874\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.07\n", + "Adstocked value: 220,793.40\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6919\n", + "Raw spend: 220793.06600864066\n", + "After adstock: 220793.399341974\n", + "After hill transform: 0.5464488983976649\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.87\n", + "Adstocked value: 30,713.04\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9719\n", + "Raw spend: 30712.866856482426\n", + "After adstock: 30713.04332707066\n", + "After hill transform: 0.9618896399233874\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.07\n", + "Adstocked value: 220,793.40\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6919\n", + "Raw spend: 220793.06600864066\n", + "After adstock: 220793.399341974\n", + "After hill transform: 0.5464488983976649\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.87\n", + "Adstocked value: 30,713.04\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9719\n", + "Raw spend: 30712.866856497327\n", + "After adstock: 30713.04332708556\n", + "After hill transform: 0.9618896399234367\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.08\n", + "Adstocked value: 220,793.41\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6930\n", + "Raw spend: 220793.0771323489\n", + "After adstock: 220793.41046568225\n", + "After hill transform: 0.546448905720685\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.86\n", + "Adstocked value: 30,713.03\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9710\n", + "Raw spend: 30712.857353380576\n", + "After adstock: 30713.03382396881\n", + "After hill transform: 0.9618896084436729\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.08\n", + "Adstocked value: 220,793.41\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6930\n", + "Raw spend: 220793.0771323489\n", + "After adstock: 220793.41046568225\n", + "After hill transform: 0.546448905720685\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.86\n", + "Adstocked value: 30,713.03\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9710\n", + "Raw spend: 30712.857353380576\n", + "After adstock: 30713.03382396881\n", + "After hill transform: 0.9618896084436729\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.225794758491\n", + "After adstock: 1629.4480169807132\n", + "After hill transform: 9.471148115646842e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.08\n", + "Adstocked value: 220,793.41\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6930\n", + "Raw spend: 220793.0771323489\n", + "After adstock: 220793.41046568225\n", + "After hill transform: 0.546448905720685\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.86\n", + "Adstocked value: 30,713.03\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9710\n", + "Raw spend: 30712.857353380576\n", + "After adstock: 30713.03382396881\n", + "After hill transform: 0.9618896084436729\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.08\n", + "Adstocked value: 220,793.41\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6930\n", + "Raw spend: 220793.0771323638\n", + "After adstock: 220793.41046569715\n", + "After hill transform: 0.5464489057206948\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.86\n", + "Adstocked value: 30,713.03\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9710\n", + "Raw spend: 30712.857353380576\n", + "After adstock: 30713.03382396881\n", + "After hill transform: 0.9618896084436729\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.08\n", + "Adstocked value: 220,793.41\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6930\n", + "Raw spend: 220793.0771323489\n", + "After adstock: 220793.41046568225\n", + "After hill transform: 0.546448905720685\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.86\n", + "Adstocked value: 30,713.03\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9710\n", + "Raw spend: 30712.857353380576\n", + "After adstock: 30713.03382396881\n", + "After hill transform: 0.9618896084436729\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.08\n", + "Adstocked value: 220,793.41\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6930\n", + "Raw spend: 220793.0771323489\n", + "After adstock: 220793.41046568225\n", + "After hill transform: 0.546448905720685\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.86\n", + "Adstocked value: 30,713.03\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9710\n", + "Raw spend: 30712.857353395477\n", + "After adstock: 30713.03382398371\n", + "After hill transform: 0.9618896084437222\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.08\n", + "Adstocked value: 220,793.41\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6930\n", + "Raw spend: 220793.0771323489\n", + "After adstock: 220793.41046568225\n", + "After hill transform: 0.546448905720685\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.86\n", + "Adstocked value: 30,713.03\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9710\n", + "Raw spend: 30712.857353380576\n", + "After adstock: 30713.03382396881\n", + "After hill transform: 0.9618896084436729\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.225794758491\n", + "After adstock: 1629.4480169807132\n", + "After hill transform: 9.471148115646842e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.08\n", + "Adstocked value: 220,793.41\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6930\n", + "Raw spend: 220793.0771323489\n", + "After adstock: 220793.41046568225\n", + "After hill transform: 0.546448905720685\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.86\n", + "Adstocked value: 30,713.03\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9710\n", + "Raw spend: 30712.857353380576\n", + "After adstock: 30713.03382396881\n", + "After hill transform: 0.9618896084436729\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.08\n", + "Adstocked value: 220,793.41\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6930\n", + "Raw spend: 220793.0771323638\n", + "After adstock: 220793.41046569715\n", + "After hill transform: 0.5464489057206948\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.86\n", + "Adstocked value: 30,713.03\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9710\n", + "Raw spend: 30712.857353380576\n", + "After adstock: 30713.03382396881\n", + "After hill transform: 0.9618896084436729\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.08\n", + "Adstocked value: 220,793.41\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6930\n", + "Raw spend: 220793.0771323489\n", + "After adstock: 220793.41046568225\n", + "After hill transform: 0.546448905720685\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.86\n", + "Adstocked value: 30,713.03\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9710\n", + "Raw spend: 30712.857353380576\n", + "After adstock: 30713.03382396881\n", + "After hill transform: 0.9618896084436729\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.08\n", + "Adstocked value: 220,793.41\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6930\n", + "Raw spend: 220793.0771323489\n", + "After adstock: 220793.41046568225\n", + "After hill transform: 0.546448905720685\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.86\n", + "Adstocked value: 30,713.03\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9710\n", + "Raw spend: 30712.857353395477\n", + "After adstock: 30713.03382398371\n", + "After hill transform: 0.9618896084437222\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.08\n", + "Adstocked value: 220,793.41\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6931\n", + "Raw spend: 220793.07834455406\n", + "After adstock: 220793.4116778874\n", + "After hill transform: 0.5464489065187105\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.86\n", + "Adstocked value: 30,713.03\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9709\n", + "Raw spend: 30712.856178863654\n", + "After adstock: 30713.03264945189\n", + "After hill transform: 0.9618896045529979\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.08\n", + "Adstocked value: 220,793.41\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6931\n", + "Raw spend: 220793.07834455406\n", + "After adstock: 220793.4116778874\n", + "After hill transform: 0.5464489065187105\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.86\n", + "Adstocked value: 30,713.03\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9709\n", + "Raw spend: 30712.856178863654\n", + "After adstock: 30713.03264945189\n", + "After hill transform: 0.9618896045529979\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.225794758491\n", + "After adstock: 1629.4480169807132\n", + "After hill transform: 9.471148115646842e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.08\n", + "Adstocked value: 220,793.41\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6931\n", + "Raw spend: 220793.07834455406\n", + "After adstock: 220793.4116778874\n", + "After hill transform: 0.5464489065187105\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.86\n", + "Adstocked value: 30,713.03\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9709\n", + "Raw spend: 30712.856178863654\n", + "After adstock: 30713.03264945189\n", + "After hill transform: 0.9618896045529979\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.08\n", + "Adstocked value: 220,793.41\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6931\n", + "Raw spend: 220793.07834456896\n", + "After adstock: 220793.4116779023\n", + "After hill transform: 0.5464489065187204\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.86\n", + "Adstocked value: 30,713.03\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9709\n", + "Raw spend: 30712.856178863654\n", + "After adstock: 30713.03264945189\n", + "After hill transform: 0.9618896045529979\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.08\n", + "Adstocked value: 220,793.41\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6931\n", + "Raw spend: 220793.07834455406\n", + "After adstock: 220793.4116778874\n", + "After hill transform: 0.5464489065187105\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.86\n", + "Adstocked value: 30,713.03\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9709\n", + "Raw spend: 30712.856178863654\n", + "After adstock: 30713.03264945189\n", + "After hill transform: 0.9618896045529979\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.08\n", + "Adstocked value: 220,793.41\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6931\n", + "Raw spend: 220793.07834455406\n", + "After adstock: 220793.4116778874\n", + "After hill transform: 0.5464489065187105\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.86\n", + "Adstocked value: 30,713.03\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9709\n", + "Raw spend: 30712.856178878556\n", + "After adstock: 30713.03264946679\n", + "After hill transform: 0.9618896045530473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.08\n", + "Adstocked value: 220,793.41\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6931\n", + "Raw spend: 220793.07834455406\n", + "After adstock: 220793.4116778874\n", + "After hill transform: 0.5464489065187105\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.86\n", + "Adstocked value: 30,713.03\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9709\n", + "Raw spend: 30712.856178863654\n", + "After adstock: 30713.03264945189\n", + "After hill transform: 0.9618896045529979\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.225794758491\n", + "After adstock: 1629.4480169807132\n", + "After hill transform: 9.471148115646842e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.08\n", + "Adstocked value: 220,793.41\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6931\n", + "Raw spend: 220793.07834455406\n", + "After adstock: 220793.4116778874\n", + "After hill transform: 0.5464489065187105\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.86\n", + "Adstocked value: 30,713.03\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9709\n", + "Raw spend: 30712.856178863654\n", + "After adstock: 30713.03264945189\n", + "After hill transform: 0.9618896045529979\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.08\n", + "Adstocked value: 220,793.41\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6931\n", + "Raw spend: 220793.07834456896\n", + "After adstock: 220793.4116779023\n", + "After hill transform: 0.5464489065187204\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.86\n", + "Adstocked value: 30,713.03\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9709\n", + "Raw spend: 30712.856178863654\n", + "After adstock: 30713.03264945189\n", + "After hill transform: 0.9618896045529979\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.08\n", + "Adstocked value: 220,793.41\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6931\n", + "Raw spend: 220793.07834455406\n", + "After adstock: 220793.4116778874\n", + "After hill transform: 0.5464489065187105\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.86\n", + "Adstocked value: 30,713.03\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9709\n", + "Raw spend: 30712.856178863654\n", + "After adstock: 30713.03264945189\n", + "After hill transform: 0.9618896045529979\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.08\n", + "Adstocked value: 220,793.41\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6931\n", + "Raw spend: 220793.07834455406\n", + "After adstock: 220793.4116778874\n", + "After hill transform: 0.5464489065187105\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.86\n", + "Adstocked value: 30,713.03\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9709\n", + "Raw spend: 30712.856178878556\n", + "After adstock: 30713.03264946679\n", + "After hill transform: 0.9618896045530473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.08\n", + "Adstocked value: 220,793.42\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6935\n", + "Raw spend: 220793.0828894574\n", + "After adstock: 220793.41622279075\n", + "After hill transform: 0.5464489095107359\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.85\n", + "Adstocked value: 30,713.03\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9705\n", + "Raw spend: 30712.85165995145\n", + "After adstock: 30713.028130539686\n", + "After hill transform: 0.9618895895837591\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.08\n", + "Adstocked value: 220,793.42\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6935\n", + "Raw spend: 220793.0828894574\n", + "After adstock: 220793.41622279075\n", + "After hill transform: 0.5464489095107359\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.85\n", + "Adstocked value: 30,713.03\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9705\n", + "Raw spend: 30712.85165995145\n", + "After adstock: 30713.028130539686\n", + "After hill transform: 0.9618895895837591\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.08\n", + "Adstocked value: 220,793.41\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6932\n", + "Raw spend: 220793.07995719064\n", + "After adstock: 220793.41329052398\n", + "After hill transform: 0.5464489075803501\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.85\n", + "Adstocked value: 30,713.03\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9708\n", + "Raw spend: 30712.854575449335\n", + "After adstock: 30713.03104603757\n", + "After hill transform: 0.9618895992415675\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.08\n", + "Adstocked value: 220,793.41\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6932\n", + "Raw spend: 220793.07995719064\n", + "After adstock: 220793.41329052398\n", + "After hill transform: 0.5464489075803501\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.85\n", + "Adstocked value: 30,713.03\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9708\n", + "Raw spend: 30712.854575449335\n", + "After adstock: 30713.03104603757\n", + "After hill transform: 0.9618895992415675\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.225794758491\n", + "After adstock: 1629.4480169807132\n", + "After hill transform: 9.471148115646842e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.08\n", + "Adstocked value: 220,793.41\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6932\n", + "Raw spend: 220793.07995719064\n", + "After adstock: 220793.41329052398\n", + "After hill transform: 0.5464489075803501\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.85\n", + "Adstocked value: 30,713.03\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9708\n", + "Raw spend: 30712.854575449335\n", + "After adstock: 30713.03104603757\n", + "After hill transform: 0.9618895992415675\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.08\n", + "Adstocked value: 220,793.41\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6932\n", + "Raw spend: 220793.07995720554\n", + "After adstock: 220793.41329053888\n", + "After hill transform: 0.5464489075803599\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.85\n", + "Adstocked value: 30,713.03\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9708\n", + "Raw spend: 30712.854575449335\n", + "After adstock: 30713.03104603757\n", + "After hill transform: 0.9618895992415675\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.08\n", + "Adstocked value: 220,793.41\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6932\n", + "Raw spend: 220793.07995719064\n", + "After adstock: 220793.41329052398\n", + "After hill transform: 0.5464489075803501\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.85\n", + "Adstocked value: 30,713.03\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9708\n", + "Raw spend: 30712.854575449335\n", + "After adstock: 30713.03104603757\n", + "After hill transform: 0.9618895992415675\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.08\n", + "Adstocked value: 220,793.41\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6932\n", + "Raw spend: 220793.07995719064\n", + "After adstock: 220793.41329052398\n", + "After hill transform: 0.5464489075803501\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.85\n", + "Adstocked value: 30,713.03\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9708\n", + "Raw spend: 30712.854575464236\n", + "After adstock: 30713.03104605247\n", + "After hill transform: 0.9618895992416169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.08\n", + "Adstocked value: 220,793.41\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6932\n", + "Raw spend: 220793.07995719064\n", + "After adstock: 220793.41329052398\n", + "After hill transform: 0.5464489075803501\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.85\n", + "Adstocked value: 30,713.03\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9708\n", + "Raw spend: 30712.854575449335\n", + "After adstock: 30713.03104603757\n", + "After hill transform: 0.9618895992415675\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.225794758491\n", + "After adstock: 1629.4480169807132\n", + "After hill transform: 9.471148115646842e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.08\n", + "Adstocked value: 220,793.41\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6932\n", + "Raw spend: 220793.07995719064\n", + "After adstock: 220793.41329052398\n", + "After hill transform: 0.5464489075803501\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.85\n", + "Adstocked value: 30,713.03\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9708\n", + "Raw spend: 30712.854575449335\n", + "After adstock: 30713.03104603757\n", + "After hill transform: 0.9618895992415675\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.08\n", + "Adstocked value: 220,793.41\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6932\n", + "Raw spend: 220793.07995720554\n", + "After adstock: 220793.41329053888\n", + "After hill transform: 0.5464489075803599\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.85\n", + "Adstocked value: 30,713.03\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9708\n", + "Raw spend: 30712.854575449335\n", + "After adstock: 30713.03104603757\n", + "After hill transform: 0.9618895992415675\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.08\n", + "Adstocked value: 220,793.41\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6932\n", + "Raw spend: 220793.07995719064\n", + "After adstock: 220793.41329052398\n", + "After hill transform: 0.5464489075803501\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.85\n", + "Adstocked value: 30,713.03\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9708\n", + "Raw spend: 30712.854575449335\n", + "After adstock: 30713.03104603757\n", + "After hill transform: 0.9618895992415675\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,793.08\n", + "Adstocked value: 220,793.41\n", + "Saturated value: 0.5464\n", + "Final response: 78091.6932\n", + "Raw spend: 220793.07995719064\n", + "After adstock: 220793.41329052398\n", + "After hill transform: 0.5464489075803501\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,712.85\n", + "Adstocked value: 30,713.03\n", + "Saturated value: 0.9619\n", + "Final response: 26915.9708\n", + "Raw spend: 30712.854575464236\n", + "After adstock: 30713.03104605247\n", + "After hill transform: 0.9618895992416169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,809.77\n", + "Adstocked value: 220,810.10\n", + "Saturated value: 0.5465\n", + "Final response: 78093.2634\n", + "Raw spend: 220809.77022938983\n", + "After adstock: 220810.10356272318\n", + "After hill transform: 0.5464598947729076\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,696.14\n", + "Adstocked value: 30,696.31\n", + "Saturated value: 0.9618\n", + "Final response: 26914.4196\n", + "Raw spend: 30696.136352542922\n", + "After adstock: 30696.312823131157\n", + "After hill transform: 0.9618341651069608\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,809.77\n", + "Adstocked value: 220,810.10\n", + "Saturated value: 0.5465\n", + "Final response: 78093.2634\n", + "Raw spend: 220809.77022938983\n", + "After adstock: 220810.10356272318\n", + "After hill transform: 0.5464598947729076\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,696.14\n", + "Adstocked value: 30,696.31\n", + "Saturated value: 0.9618\n", + "Final response: 26914.4196\n", + "Raw spend: 30696.136352542922\n", + "After adstock: 30696.312823131157\n", + "After hill transform: 0.9618341651069608\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.225794758491\n", + "After adstock: 1629.4480169807132\n", + "After hill transform: 9.471148115646842e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,809.77\n", + "Adstocked value: 220,810.10\n", + "Saturated value: 0.5465\n", + "Final response: 78093.2634\n", + "Raw spend: 220809.77022938983\n", + "After adstock: 220810.10356272318\n", + "After hill transform: 0.5464598947729076\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,696.14\n", + "Adstocked value: 30,696.31\n", + "Saturated value: 0.9618\n", + "Final response: 26914.4196\n", + "Raw spend: 30696.136352542922\n", + "After adstock: 30696.312823131157\n", + "After hill transform: 0.9618341651069608\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,809.77\n", + "Adstocked value: 220,810.10\n", + "Saturated value: 0.5465\n", + "Final response: 78093.2634\n", + "Raw spend: 220809.77022940473\n", + "After adstock: 220810.10356273808\n", + "After hill transform: 0.5464598947729173\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,696.14\n", + "Adstocked value: 30,696.31\n", + "Saturated value: 0.9618\n", + "Final response: 26914.4196\n", + "Raw spend: 30696.136352542922\n", + "After adstock: 30696.312823131157\n", + "After hill transform: 0.9618341651069608\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,809.77\n", + "Adstocked value: 220,810.10\n", + "Saturated value: 0.5465\n", + "Final response: 78093.2634\n", + "Raw spend: 220809.77022938983\n", + "After adstock: 220810.10356272318\n", + "After hill transform: 0.5464598947729076\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,696.14\n", + "Adstocked value: 30,696.31\n", + "Saturated value: 0.9618\n", + "Final response: 26914.4196\n", + "Raw spend: 30696.136352542922\n", + "After adstock: 30696.312823131157\n", + "After hill transform: 0.9618341651069608\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,809.77\n", + "Adstocked value: 220,810.10\n", + "Saturated value: 0.5465\n", + "Final response: 78093.2634\n", + "Raw spend: 220809.77022938983\n", + "After adstock: 220810.10356272318\n", + "After hill transform: 0.5464598947729076\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,696.14\n", + "Adstocked value: 30,696.31\n", + "Saturated value: 0.9618\n", + "Final response: 26914.4196\n", + "Raw spend: 30696.136352557824\n", + "After adstock: 30696.312823146058\n", + "After hill transform: 0.9618341651070104\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,809.77\n", + "Adstocked value: 220,810.10\n", + "Saturated value: 0.5465\n", + "Final response: 78093.2634\n", + "Raw spend: 220809.77022938983\n", + "After adstock: 220810.10356272318\n", + "After hill transform: 0.5464598947729076\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,696.14\n", + "Adstocked value: 30,696.31\n", + "Saturated value: 0.9618\n", + "Final response: 26914.4196\n", + "Raw spend: 30696.136352542922\n", + "After adstock: 30696.312823131157\n", + "After hill transform: 0.9618341651069608\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.225794758491\n", + "After adstock: 1629.4480169807132\n", + "After hill transform: 9.471148115646842e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,809.77\n", + "Adstocked value: 220,810.10\n", + "Saturated value: 0.5465\n", + "Final response: 78093.2634\n", + "Raw spend: 220809.77022938983\n", + "After adstock: 220810.10356272318\n", + "After hill transform: 0.5464598947729076\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,696.14\n", + "Adstocked value: 30,696.31\n", + "Saturated value: 0.9618\n", + "Final response: 26914.4196\n", + "Raw spend: 30696.136352542922\n", + "After adstock: 30696.312823131157\n", + "After hill transform: 0.9618341651069608\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,809.77\n", + "Adstocked value: 220,810.10\n", + "Saturated value: 0.5465\n", + "Final response: 78093.2634\n", + "Raw spend: 220809.77022940473\n", + "After adstock: 220810.10356273808\n", + "After hill transform: 0.5464598947729173\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,696.14\n", + "Adstocked value: 30,696.31\n", + "Saturated value: 0.9618\n", + "Final response: 26914.4196\n", + "Raw spend: 30696.136352542922\n", + "After adstock: 30696.312823131157\n", + "After hill transform: 0.9618341651069608\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,809.77\n", + "Adstocked value: 220,810.10\n", + "Saturated value: 0.5465\n", + "Final response: 78093.2634\n", + "Raw spend: 220809.77022938983\n", + "After adstock: 220810.10356272318\n", + "After hill transform: 0.5464598947729076\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,696.14\n", + "Adstocked value: 30,696.31\n", + "Saturated value: 0.9618\n", + "Final response: 26914.4196\n", + "Raw spend: 30696.136352542922\n", + "After adstock: 30696.312823131157\n", + "After hill transform: 0.9618341651069608\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,809.77\n", + "Adstocked value: 220,810.10\n", + "Saturated value: 0.5465\n", + "Final response: 78093.2634\n", + "Raw spend: 220809.77022938983\n", + "After adstock: 220810.10356272318\n", + "After hill transform: 0.5464598947729076\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,696.14\n", + "Adstocked value: 30,696.31\n", + "Saturated value: 0.9618\n", + "Final response: 26914.4196\n", + "Raw spend: 30696.136352557824\n", + "After adstock: 30696.312823146058\n", + "After hill transform: 0.9618341651070104\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,808.74\n", + "Adstocked value: 220,809.07\n", + "Saturated value: 0.5465\n", + "Final response: 78093.1665\n", + "Raw spend: 220808.7404953724\n", + "After adstock: 220809.07382870573\n", + "After hill transform: 0.5464592169251936\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,697.17\n", + "Adstocked value: 30,697.34\n", + "Saturated value: 0.9618\n", + "Final response: 26914.5154\n", + "Raw spend: 30697.16781102558\n", + "After adstock: 30697.344281613816\n", + "After hill transform: 0.9618375883223031\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,808.74\n", + "Adstocked value: 220,809.07\n", + "Saturated value: 0.5465\n", + "Final response: 78093.1665\n", + "Raw spend: 220808.7404953724\n", + "After adstock: 220809.07382870573\n", + "After hill transform: 0.5464592169251936\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,697.17\n", + "Adstocked value: 30,697.34\n", + "Saturated value: 0.9618\n", + "Final response: 26914.5154\n", + "Raw spend: 30697.16781102558\n", + "After adstock: 30697.344281613816\n", + "After hill transform: 0.9618375883223031\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,809.67\n", + "Adstocked value: 220,810.00\n", + "Saturated value: 0.5465\n", + "Final response: 78093.2537\n", + "Raw spend: 220809.66725598808\n", + "After adstock: 220810.00058932143\n", + "After hill transform: 0.5464598269882861\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,696.24\n", + "Adstocked value: 30,696.42\n", + "Saturated value: 0.9618\n", + "Final response: 26914.4292\n", + "Raw spend: 30696.239498391187\n", + "After adstock: 30696.41596897942\n", + "After hill transform: 0.9618345074469408\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,809.67\n", + "Adstocked value: 220,810.00\n", + "Saturated value: 0.5465\n", + "Final response: 78093.2537\n", + "Raw spend: 220809.66725598808\n", + "After adstock: 220810.00058932143\n", + "After hill transform: 0.5464598269882861\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,696.24\n", + "Adstocked value: 30,696.42\n", + "Saturated value: 0.9618\n", + "Final response: 26914.4292\n", + "Raw spend: 30696.239498391187\n", + "After adstock: 30696.41596897942\n", + "After hill transform: 0.9618345074469408\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,809.76\n", + "Adstocked value: 220,810.09\n", + "Saturated value: 0.5465\n", + "Final response: 78093.2624\n", + "Raw spend: 220809.75993204967\n", + "After adstock: 220810.093265383\n", + "After hill transform: 0.5464598879944469\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,696.15\n", + "Adstocked value: 30,696.32\n", + "Saturated value: 0.9618\n", + "Final response: 26914.4205\n", + "Raw spend: 30696.14666712775\n", + "After adstock: 30696.323137715983\n", + "After hill transform: 0.9618341993411433\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,809.76\n", + "Adstocked value: 220,810.09\n", + "Saturated value: 0.5465\n", + "Final response: 78093.2624\n", + "Raw spend: 220809.75993204967\n", + "After adstock: 220810.093265383\n", + "After hill transform: 0.5464598879944469\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,696.15\n", + "Adstocked value: 30,696.32\n", + "Saturated value: 0.9618\n", + "Final response: 26914.4205\n", + "Raw spend: 30696.14666712775\n", + "After adstock: 30696.323137715983\n", + "After hill transform: 0.9618341993411433\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,809.77\n", + "Adstocked value: 220,810.10\n", + "Saturated value: 0.5465\n", + "Final response: 78093.2633\n", + "Raw spend: 220809.76919965583\n", + "After adstock: 220810.10253298917\n", + "After hill transform: 0.5464598940950615\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,696.14\n", + "Adstocked value: 30,696.31\n", + "Saturated value: 0.9618\n", + "Final response: 26914.4197\n", + "Raw spend: 30696.137384001406\n", + "After adstock: 30696.31385458964\n", + "After hill transform: 0.961834168530381\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,809.77\n", + "Adstocked value: 220,810.10\n", + "Saturated value: 0.5465\n", + "Final response: 78093.2633\n", + "Raw spend: 220809.76919965583\n", + "After adstock: 220810.10253298917\n", + "After hill transform: 0.5464598940950615\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,696.14\n", + "Adstocked value: 30,696.31\n", + "Saturated value: 0.9618\n", + "Final response: 26914.4197\n", + "Raw spend: 30696.137384001406\n", + "After adstock: 30696.31385458964\n", + "After hill transform: 0.961834168530381\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,809.77\n", + "Adstocked value: 220,810.10\n", + "Saturated value: 0.5465\n", + "Final response: 78093.2634\n", + "Raw spend: 220809.77012641644\n", + "After adstock: 220810.10345974978\n", + "After hill transform: 0.546459894705123\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,696.14\n", + "Adstocked value: 30,696.31\n", + "Saturated value: 0.9618\n", + "Final response: 26914.4196\n", + "Raw spend: 30696.13645568877\n", + "After adstock: 30696.312926277005\n", + "After hill transform: 0.9618341654493029\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,809.77\n", + "Adstocked value: 220,810.10\n", + "Saturated value: 0.5465\n", + "Final response: 78093.2634\n", + "Raw spend: 220809.77012641644\n", + "After adstock: 220810.10345974978\n", + "After hill transform: 0.546459894705123\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,696.14\n", + "Adstocked value: 30,696.31\n", + "Saturated value: 0.9618\n", + "Final response: 26914.4196\n", + "Raw spend: 30696.13645568877\n", + "After adstock: 30696.312926277005\n", + "After hill transform: 0.9618341654493029\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,809.77\n", + "Adstocked value: 220,810.10\n", + "Saturated value: 0.5465\n", + "Final response: 78093.2634\n", + "Raw spend: 220809.7702190925\n", + "After adstock: 220810.10355242583\n", + "After hill transform: 0.546459894766129\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,696.14\n", + "Adstocked value: 30,696.31\n", + "Saturated value: 0.9618\n", + "Final response: 26914.4196\n", + "Raw spend: 30696.136362857505\n", + "After adstock: 30696.31283344574\n", + "After hill transform: 0.961834165141195\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,809.77\n", + "Adstocked value: 220,810.10\n", + "Saturated value: 0.5465\n", + "Final response: 78093.2634\n", + "Raw spend: 220809.7702190925\n", + "After adstock: 220810.10355242583\n", + "After hill transform: 0.546459894766129\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,696.14\n", + "Adstocked value: 30,696.31\n", + "Saturated value: 0.9618\n", + "Final response: 26914.4196\n", + "Raw spend: 30696.136362857505\n", + "After adstock: 30696.31283344574\n", + "After hill transform: 0.961834165141195\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,809.77\n", + "Adstocked value: 220,810.10\n", + "Saturated value: 0.5465\n", + "Final response: 78093.2634\n", + "Raw spend: 220809.7702283601\n", + "After adstock: 220810.10356169345\n", + "After hill transform: 0.5464598947722298\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,696.14\n", + "Adstocked value: 30,696.31\n", + "Saturated value: 0.9618\n", + "Final response: 26914.4196\n", + "Raw spend: 30696.13635357438\n", + "After adstock: 30696.312824162615\n", + "After hill transform: 0.9618341651103843\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,809.77\n", + "Adstocked value: 220,810.10\n", + "Saturated value: 0.5465\n", + "Final response: 78093.2634\n", + "Raw spend: 220809.7702283601\n", + "After adstock: 220810.10356169345\n", + "After hill transform: 0.5464598947722298\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,696.14\n", + "Adstocked value: 30,696.31\n", + "Saturated value: 0.9618\n", + "Final response: 26914.4196\n", + "Raw spend: 30696.13635357438\n", + "After adstock: 30696.312824162615\n", + "After hill transform: 0.9618341651103843\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,809.77\n", + "Adstocked value: 220,810.10\n", + "Saturated value: 0.5465\n", + "Final response: 78093.2634\n", + "Raw spend: 220809.77022928686\n", + "After adstock: 220810.1035626202\n", + "After hill transform: 0.5464598947728397\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,696.14\n", + "Adstocked value: 30,696.31\n", + "Saturated value: 0.9618\n", + "Final response: 26914.4196\n", + "Raw spend: 30696.13635264607\n", + "After adstock: 30696.312823234304\n", + "After hill transform: 0.9618341651073032\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,809.77\n", + "Adstocked value: 220,810.10\n", + "Saturated value: 0.5465\n", + "Final response: 78093.2634\n", + "Raw spend: 220809.77022928686\n", + "After adstock: 220810.1035626202\n", + "After hill transform: 0.5464598947728397\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,696.14\n", + "Adstocked value: 30,696.31\n", + "Saturated value: 0.9618\n", + "Final response: 26914.4196\n", + "Raw spend: 30696.13635264607\n", + "After adstock: 30696.312823234304\n", + "After hill transform: 0.9618341651073032\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,809.77\n", + "Adstocked value: 220,810.10\n", + "Saturated value: 0.5465\n", + "Final response: 78093.2634\n", + "Raw spend: 220809.77022937953\n", + "After adstock: 220810.10356271287\n", + "After hill transform: 0.5464598947729008\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,696.14\n", + "Adstocked value: 30,696.31\n", + "Saturated value: 0.9618\n", + "Final response: 26914.4196\n", + "Raw spend: 30696.136352553236\n", + "After adstock: 30696.31282314147\n", + "After hill transform: 0.961834165106995\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,628.23\n", + "Adstocked value: 1,629.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.5116\n", + "Raw spend: 1628.2257947435899\n", + "After adstock: 1629.448016965812\n", + "After hill transform: 9.471148115387296e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 220,809.77\n", + "Adstocked value: 220,810.10\n", + "Saturated value: 0.5465\n", + "Final response: 78093.2634\n", + "Raw spend: 220809.77022937953\n", + "After adstock: 220810.10356271287\n", + "After hill transform: 0.5464598947729008\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,696.14\n", + "Adstocked value: 30,696.31\n", + "Saturated value: 0.9618\n", + "Final response: 26914.4196\n", + "Raw spend: 30696.136352553236\n", + "After adstock: 30696.31282314147\n", + "After hill transform: 0.961834165106995\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "Optimization terminated successfully (Exit mode 0)\n", + " Current function value: -158843.68278202016\n", + " Iterations: 107\n", + " Function evaluations: 574\n", + " Gradient evaluations: 104\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 528,185.50\n", + "Adstocked value: 528,185.84\n", + "Saturated value: 0.6677\n", + "Final response: 95421.5958\n", + "Raw spend: 528185.50425\n", + "After adstock: 528185.8375833334\n", + "After hill transform: 0.6677154075591989\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 528,185.50\n", + "Adstocked value: 528,185.84\n", + "Saturated value: 0.6677\n", + "Final response: 95421.5958\n", + "Raw spend: 528185.50425\n", + "After adstock: 528185.8375833334\n", + "After hill transform: 0.6677154075591989\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 528,185.50\n", + "Adstocked value: 528,185.84\n", + "Saturated value: 0.6677\n", + "Final response: 95421.5958\n", + "Raw spend: 528185.50425\n", + "After adstock: 528185.8375833334\n", + "After hill transform: 0.6677154075591989\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 528,185.50\n", + "Adstocked value: 528,185.84\n", + "Saturated value: 0.6677\n", + "Final response: 95421.5958\n", + "Raw spend: 528185.5042499851\n", + "After adstock: 528185.8375833185\n", + "After hill transform: 0.6677154075591952\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 528,185.50\n", + "Adstocked value: 528,185.84\n", + "Saturated value: 0.6677\n", + "Final response: 95421.5958\n", + "Raw spend: 528185.50425\n", + "After adstock: 528185.8375833334\n", + "After hill transform: 0.6677154075591989\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 528,185.50\n", + "Adstocked value: 528,185.84\n", + "Saturated value: 0.6677\n", + "Final response: 95421.5958\n", + "Raw spend: 528185.50425\n", + "After adstock: 528185.8375833334\n", + "After hill transform: 0.6677154075591989\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993574836\n", + "After adstock: 50991.629464163074\n", + "After hill transform: 0.9903914825155633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 528,185.50\n", + "Adstocked value: 528,185.84\n", + "Saturated value: 0.6677\n", + "Final response: 95421.5958\n", + "Raw spend: 528185.50425\n", + "After adstock: 528185.8375833334\n", + "After hill transform: 0.6677154075591989\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 528,185.50\n", + "Adstocked value: 528,185.84\n", + "Saturated value: 0.6677\n", + "Final response: 95421.5958\n", + "Raw spend: 528185.50425\n", + "After adstock: 528185.8375833334\n", + "After hill transform: 0.6677154075591989\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 528,185.50\n", + "Adstocked value: 528,185.84\n", + "Saturated value: 0.6677\n", + "Final response: 95421.5958\n", + "Raw spend: 528185.50425\n", + "After adstock: 528185.8375833334\n", + "After hill transform: 0.6677154075591989\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 528,185.50\n", + "Adstocked value: 528,185.84\n", + "Saturated value: 0.6677\n", + "Final response: 95421.5958\n", + "Raw spend: 528185.5042499851\n", + "After adstock: 528185.8375833185\n", + "After hill transform: 0.6677154075591952\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 528,185.50\n", + "Adstocked value: 528,185.84\n", + "Saturated value: 0.6677\n", + "Final response: 95421.5958\n", + "Raw spend: 528185.50425\n", + "After adstock: 528185.8375833334\n", + "After hill transform: 0.6677154075591989\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 528,185.50\n", + "Adstocked value: 528,185.84\n", + "Saturated value: 0.6677\n", + "Final response: 95421.5958\n", + "Raw spend: 528185.50425\n", + "After adstock: 528185.8375833334\n", + "After hill transform: 0.6677154075591989\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993574836\n", + "After adstock: 50991.629464163074\n", + "After hill transform: 0.9903914825155633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "Optimization terminated successfully (Exit mode 0)\n", + " Current function value: -437300.54470975394\n", + " Iterations: 1\n", + " Function evaluations: 5\n", + " Gradient evaluations: 1\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 82,225.40\n", + "Adstocked value: 82,226.62\n", + "Saturated value: 0.1072\n", + "Final response: 57916.1468\n", + "Raw spend: 82225.40263455128\n", + "After adstock: 82226.6248567735\n", + "After hill transform: 0.10722493652007652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 266,733.68\n", + "Adstocked value: 266,734.01\n", + "Saturated value: 0.5738\n", + "Final response: 81994.0531\n", + "Raw spend: 266733.67964625\n", + "After adstock: 266734.0129795833\n", + "After hill transform: 0.5737557847580171\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 19,476.00\n", + "Adstocked value: 19,476.34\n", + "Saturated value: 0.4005\n", + "Final response: 26903.9879\n", + "Raw spend: 19476.00408580128\n", + "After adstock: 19476.337419134612\n", + "After hill transform: 0.40050276899427284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,750.68\n", + "Adstocked value: 25,750.86\n", + "Saturated value: 0.9393\n", + "Final response: 26284.0985\n", + "Raw spend: 25750.68376176282\n", + "After adstock: 25750.860232351053\n", + "After hill transform: 0.9393085314716068\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 82,225.40\n", + "Adstocked value: 82,226.62\n", + "Saturated value: 0.1072\n", + "Final response: 57916.1468\n", + "Raw spend: 82225.40263455128\n", + "After adstock: 82226.6248567735\n", + "After hill transform: 0.10722493652007652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 266,733.68\n", + "Adstocked value: 266,734.01\n", + "Saturated value: 0.5738\n", + "Final response: 81994.0531\n", + "Raw spend: 266733.67964625\n", + "After adstock: 266734.0129795833\n", + "After hill transform: 0.5737557847580171\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 19,476.00\n", + "Adstocked value: 19,476.34\n", + "Saturated value: 0.4005\n", + "Final response: 26903.9879\n", + "Raw spend: 19476.00408580128\n", + "After adstock: 19476.337419134612\n", + "After hill transform: 0.40050276899427284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,750.68\n", + "Adstocked value: 25,750.86\n", + "Saturated value: 0.9393\n", + "Final response: 26284.0985\n", + "Raw spend: 25750.68376176282\n", + "After adstock: 25750.860232351053\n", + "After hill transform: 0.9393085314716068\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 82,225.40\n", + "Adstocked value: 82,226.62\n", + "Saturated value: 0.1072\n", + "Final response: 57916.1468\n", + "Raw spend: 82225.40263456618\n", + "After adstock: 82226.6248567884\n", + "After hill transform: 0.10722493652012852\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 266,733.68\n", + "Adstocked value: 266,734.01\n", + "Saturated value: 0.5738\n", + "Final response: 81994.0531\n", + "Raw spend: 266733.67964625\n", + "After adstock: 266734.0129795833\n", + "After hill transform: 0.5737557847580171\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 19,476.00\n", + "Adstocked value: 19,476.34\n", + "Saturated value: 0.4005\n", + "Final response: 26903.9879\n", + "Raw spend: 19476.00408580128\n", + "After adstock: 19476.337419134612\n", + "After hill transform: 0.40050276899427284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,750.68\n", + "Adstocked value: 25,750.86\n", + "Saturated value: 0.9393\n", + "Final response: 26284.0985\n", + "Raw spend: 25750.68376176282\n", + "After adstock: 25750.860232351053\n", + "After hill transform: 0.9393085314716068\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 82,225.40\n", + "Adstocked value: 82,226.62\n", + "Saturated value: 0.1072\n", + "Final response: 57916.1468\n", + "Raw spend: 82225.40263455128\n", + "After adstock: 82226.6248567735\n", + "After hill transform: 0.10722493652007652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 266,733.68\n", + "Adstocked value: 266,734.01\n", + "Saturated value: 0.5738\n", + "Final response: 81994.0531\n", + "Raw spend: 266733.6796462649\n", + "After adstock: 266734.0129795982\n", + "After hill transform: 0.5737557847580251\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 19,476.00\n", + "Adstocked value: 19,476.34\n", + "Saturated value: 0.4005\n", + "Final response: 26903.9879\n", + "Raw spend: 19476.00408580128\n", + "After adstock: 19476.337419134612\n", + "After hill transform: 0.40050276899427284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,750.68\n", + "Adstocked value: 25,750.86\n", + "Saturated value: 0.9393\n", + "Final response: 26284.0985\n", + "Raw spend: 25750.68376176282\n", + "After adstock: 25750.860232351053\n", + "After hill transform: 0.9393085314716068\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 82,225.40\n", + "Adstocked value: 82,226.62\n", + "Saturated value: 0.1072\n", + "Final response: 57916.1468\n", + "Raw spend: 82225.40263455128\n", + "After adstock: 82226.6248567735\n", + "After hill transform: 0.10722493652007652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 266,733.68\n", + "Adstocked value: 266,734.01\n", + "Saturated value: 0.5738\n", + "Final response: 81994.0531\n", + "Raw spend: 266733.67964625\n", + "After adstock: 266734.0129795833\n", + "After hill transform: 0.5737557847580171\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 19,476.00\n", + "Adstocked value: 19,476.34\n", + "Saturated value: 0.4005\n", + "Final response: 26903.9879\n", + "Raw spend: 19476.00408581618\n", + "After adstock: 19476.337419149513\n", + "After hill transform: 0.40050276899475645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,750.68\n", + "Adstocked value: 25,750.86\n", + "Saturated value: 0.9393\n", + "Final response: 26284.0985\n", + "Raw spend: 25750.68376176282\n", + "After adstock: 25750.860232351053\n", + "After hill transform: 0.9393085314716068\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 82,225.40\n", + "Adstocked value: 82,226.62\n", + "Saturated value: 0.1072\n", + "Final response: 57916.1468\n", + "Raw spend: 82225.40263455128\n", + "After adstock: 82226.6248567735\n", + "After hill transform: 0.10722493652007652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 266,733.68\n", + "Adstocked value: 266,734.01\n", + "Saturated value: 0.5738\n", + "Final response: 81994.0531\n", + "Raw spend: 266733.67964625\n", + "After adstock: 266734.0129795833\n", + "After hill transform: 0.5737557847580171\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 19,476.00\n", + "Adstocked value: 19,476.34\n", + "Saturated value: 0.4005\n", + "Final response: 26903.9879\n", + "Raw spend: 19476.00408580128\n", + "After adstock: 19476.337419134612\n", + "After hill transform: 0.40050276899427284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,750.68\n", + "Adstocked value: 25,750.86\n", + "Saturated value: 0.9393\n", + "Final response: 26284.0985\n", + "Raw spend: 25750.68376177772\n", + "After adstock: 25750.860232365954\n", + "After hill transform: 0.9393085314716983\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 82,225.40\n", + "Adstocked value: 82,226.62\n", + "Saturated value: 0.1072\n", + "Final response: 57916.1468\n", + "Raw spend: 82225.40263455128\n", + "After adstock: 82226.6248567735\n", + "After hill transform: 0.10722493652007652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 266,733.68\n", + "Adstocked value: 266,734.01\n", + "Saturated value: 0.5738\n", + "Final response: 81994.0531\n", + "Raw spend: 266733.67964625\n", + "After adstock: 266734.0129795833\n", + "After hill transform: 0.5737557847580171\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 19,476.00\n", + "Adstocked value: 19,476.34\n", + "Saturated value: 0.4005\n", + "Final response: 26903.9879\n", + "Raw spend: 19476.00408580128\n", + "After adstock: 19476.337419134612\n", + "After hill transform: 0.40050276899427284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,750.68\n", + "Adstocked value: 25,750.86\n", + "Saturated value: 0.9393\n", + "Final response: 26284.0985\n", + "Raw spend: 25750.68376176282\n", + "After adstock: 25750.860232351053\n", + "After hill transform: 0.9393085314716068\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 82,225.40\n", + "Adstocked value: 82,226.62\n", + "Saturated value: 0.1072\n", + "Final response: 57916.1468\n", + "Raw spend: 82225.40263455128\n", + "After adstock: 82226.6248567735\n", + "After hill transform: 0.10722493652007652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 266,733.68\n", + "Adstocked value: 266,734.01\n", + "Saturated value: 0.5738\n", + "Final response: 81994.0531\n", + "Raw spend: 266733.67964625\n", + "After adstock: 266734.0129795833\n", + "After hill transform: 0.5737557847580171\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 19,476.00\n", + "Adstocked value: 19,476.34\n", + "Saturated value: 0.4005\n", + "Final response: 26903.9879\n", + "Raw spend: 19476.00408580128\n", + "After adstock: 19476.337419134612\n", + "After hill transform: 0.40050276899427284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,750.68\n", + "Adstocked value: 25,750.86\n", + "Saturated value: 0.9393\n", + "Final response: 26284.0985\n", + "Raw spend: 25750.68376176282\n", + "After adstock: 25750.860232351053\n", + "After hill transform: 0.9393085314716068\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 82,225.40\n", + "Adstocked value: 82,226.62\n", + "Saturated value: 0.1072\n", + "Final response: 57916.1468\n", + "Raw spend: 82225.40263456618\n", + "After adstock: 82226.6248567884\n", + "After hill transform: 0.10722493652012852\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 266,733.68\n", + "Adstocked value: 266,734.01\n", + "Saturated value: 0.5738\n", + "Final response: 81994.0531\n", + "Raw spend: 266733.67964625\n", + "After adstock: 266734.0129795833\n", + "After hill transform: 0.5737557847580171\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 19,476.00\n", + "Adstocked value: 19,476.34\n", + "Saturated value: 0.4005\n", + "Final response: 26903.9879\n", + "Raw spend: 19476.00408580128\n", + "After adstock: 19476.337419134612\n", + "After hill transform: 0.40050276899427284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,750.68\n", + "Adstocked value: 25,750.86\n", + "Saturated value: 0.9393\n", + "Final response: 26284.0985\n", + "Raw spend: 25750.68376176282\n", + "After adstock: 25750.860232351053\n", + "After hill transform: 0.9393085314716068\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 82,225.40\n", + "Adstocked value: 82,226.62\n", + "Saturated value: 0.1072\n", + "Final response: 57916.1468\n", + "Raw spend: 82225.40263455128\n", + "After adstock: 82226.6248567735\n", + "After hill transform: 0.10722493652007652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 266,733.68\n", + "Adstocked value: 266,734.01\n", + "Saturated value: 0.5738\n", + "Final response: 81994.0531\n", + "Raw spend: 266733.6796462649\n", + "After adstock: 266734.0129795982\n", + "After hill transform: 0.5737557847580251\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 19,476.00\n", + "Adstocked value: 19,476.34\n", + "Saturated value: 0.4005\n", + "Final response: 26903.9879\n", + "Raw spend: 19476.00408580128\n", + "After adstock: 19476.337419134612\n", + "After hill transform: 0.40050276899427284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,750.68\n", + "Adstocked value: 25,750.86\n", + "Saturated value: 0.9393\n", + "Final response: 26284.0985\n", + "Raw spend: 25750.68376176282\n", + "After adstock: 25750.860232351053\n", + "After hill transform: 0.9393085314716068\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 82,225.40\n", + "Adstocked value: 82,226.62\n", + "Saturated value: 0.1072\n", + "Final response: 57916.1468\n", + "Raw spend: 82225.40263455128\n", + "After adstock: 82226.6248567735\n", + "After hill transform: 0.10722493652007652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 266,733.68\n", + "Adstocked value: 266,734.01\n", + "Saturated value: 0.5738\n", + "Final response: 81994.0531\n", + "Raw spend: 266733.67964625\n", + "After adstock: 266734.0129795833\n", + "After hill transform: 0.5737557847580171\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 19,476.00\n", + "Adstocked value: 19,476.34\n", + "Saturated value: 0.4005\n", + "Final response: 26903.9879\n", + "Raw spend: 19476.00408581618\n", + "After adstock: 19476.337419149513\n", + "After hill transform: 0.40050276899475645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,750.68\n", + "Adstocked value: 25,750.86\n", + "Saturated value: 0.9393\n", + "Final response: 26284.0985\n", + "Raw spend: 25750.68376176282\n", + "After adstock: 25750.860232351053\n", + "After hill transform: 0.9393085314716068\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 82,225.40\n", + "Adstocked value: 82,226.62\n", + "Saturated value: 0.1072\n", + "Final response: 57916.1468\n", + "Raw spend: 82225.40263455128\n", + "After adstock: 82226.6248567735\n", + "After hill transform: 0.10722493652007652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 266,733.68\n", + "Adstocked value: 266,734.01\n", + "Saturated value: 0.5738\n", + "Final response: 81994.0531\n", + "Raw spend: 266733.67964625\n", + "After adstock: 266734.0129795833\n", + "After hill transform: 0.5737557847580171\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 19,476.00\n", + "Adstocked value: 19,476.34\n", + "Saturated value: 0.4005\n", + "Final response: 26903.9879\n", + "Raw spend: 19476.00408580128\n", + "After adstock: 19476.337419134612\n", + "After hill transform: 0.40050276899427284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,750.68\n", + "Adstocked value: 25,750.86\n", + "Saturated value: 0.9393\n", + "Final response: 26284.0985\n", + "Raw spend: 25750.68376177772\n", + "After adstock: 25750.860232365954\n", + "After hill transform: 0.9393085314716983\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 88,033.18\n", + "Adstocked value: 88,034.40\n", + "Saturated value: 0.1284\n", + "Final response: 69371.0462\n", + "Raw spend: 88033.18012326189\n", + "After adstock: 88034.40234548411\n", + "After hill transform: 0.12843233605436258\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 265,013.49\n", + "Adstocked value: 265,013.82\n", + "Saturated value: 0.5728\n", + "Final response: 81861.4006\n", + "Raw spend: 265013.48863107647\n", + "After adstock: 265013.8219644098\n", + "After hill transform: 0.5728275452925661\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,518.98\n", + "Adstocked value: 26,519.32\n", + "Saturated value: 0.6009\n", + "Final response: 40365.9858\n", + "Raw spend: 26518.984432725723\n", + "After adstock: 26519.317766059055\n", + "After hill transform: 0.6009030766835447\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,436.08\n", + "Adstocked value: 24,436.26\n", + "Saturated value: 0.9305\n", + "Final response: 26036.7396\n", + "Raw spend: 24436.081744808776\n", + "After adstock: 24436.25821539701\n", + "After hill transform: 0.930468726440543\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 88,033.18\n", + "Adstocked value: 88,034.40\n", + "Saturated value: 0.1284\n", + "Final response: 69371.0462\n", + "Raw spend: 88033.18012326189\n", + "After adstock: 88034.40234548411\n", + "After hill transform: 0.12843233605436258\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 265,013.49\n", + "Adstocked value: 265,013.82\n", + "Saturated value: 0.5728\n", + "Final response: 81861.4006\n", + "Raw spend: 265013.48863107647\n", + "After adstock: 265013.8219644098\n", + "After hill transform: 0.5728275452925661\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,518.98\n", + "Adstocked value: 26,519.32\n", + "Saturated value: 0.6009\n", + "Final response: 40365.9858\n", + "Raw spend: 26518.984432725723\n", + "After adstock: 26519.317766059055\n", + "After hill transform: 0.6009030766835447\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,436.08\n", + "Adstocked value: 24,436.26\n", + "Saturated value: 0.9305\n", + "Final response: 26036.7396\n", + "Raw spend: 24436.081744808776\n", + "After adstock: 24436.25821539701\n", + "After hill transform: 0.930468726440543\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 88,033.18\n", + "Adstocked value: 88,034.40\n", + "Saturated value: 0.1284\n", + "Final response: 69371.0462\n", + "Raw spend: 88033.18012327679\n", + "After adstock: 88034.40234549901\n", + "After hill transform: 0.12843233605441937\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 265,013.49\n", + "Adstocked value: 265,013.82\n", + "Saturated value: 0.5728\n", + "Final response: 81861.4006\n", + "Raw spend: 265013.48863107647\n", + "After adstock: 265013.8219644098\n", + "After hill transform: 0.5728275452925661\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,518.98\n", + "Adstocked value: 26,519.32\n", + "Saturated value: 0.6009\n", + "Final response: 40365.9858\n", + "Raw spend: 26518.984432725723\n", + "After adstock: 26519.317766059055\n", + "After hill transform: 0.6009030766835447\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,436.08\n", + "Adstocked value: 24,436.26\n", + "Saturated value: 0.9305\n", + "Final response: 26036.7396\n", + "Raw spend: 24436.081744808776\n", + "After adstock: 24436.25821539701\n", + "After hill transform: 0.930468726440543\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 88,033.18\n", + "Adstocked value: 88,034.40\n", + "Saturated value: 0.1284\n", + "Final response: 69371.0462\n", + "Raw spend: 88033.18012326189\n", + "After adstock: 88034.40234548411\n", + "After hill transform: 0.12843233605436258\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 265,013.49\n", + "Adstocked value: 265,013.82\n", + "Saturated value: 0.5728\n", + "Final response: 81861.4006\n", + "Raw spend: 265013.4886310914\n", + "After adstock: 265013.8219644247\n", + "After hill transform: 0.5728275452925742\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,518.98\n", + "Adstocked value: 26,519.32\n", + "Saturated value: 0.6009\n", + "Final response: 40365.9858\n", + "Raw spend: 26518.984432725723\n", + "After adstock: 26519.317766059055\n", + "After hill transform: 0.6009030766835447\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,436.08\n", + "Adstocked value: 24,436.26\n", + "Saturated value: 0.9305\n", + "Final response: 26036.7396\n", + "Raw spend: 24436.081744808776\n", + "After adstock: 24436.25821539701\n", + "After hill transform: 0.930468726440543\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 88,033.18\n", + "Adstocked value: 88,034.40\n", + "Saturated value: 0.1284\n", + "Final response: 69371.0462\n", + "Raw spend: 88033.18012326189\n", + "After adstock: 88034.40234548411\n", + "After hill transform: 0.12843233605436258\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 265,013.49\n", + "Adstocked value: 265,013.82\n", + "Saturated value: 0.5728\n", + "Final response: 81861.4006\n", + "Raw spend: 265013.48863107647\n", + "After adstock: 265013.8219644098\n", + "After hill transform: 0.5728275452925661\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,518.98\n", + "Adstocked value: 26,519.32\n", + "Saturated value: 0.6009\n", + "Final response: 40365.9858\n", + "Raw spend: 26518.984432740624\n", + "After adstock: 26519.317766073957\n", + "After hill transform: 0.6009030766838994\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,436.08\n", + "Adstocked value: 24,436.26\n", + "Saturated value: 0.9305\n", + "Final response: 26036.7396\n", + "Raw spend: 24436.081744808776\n", + "After adstock: 24436.25821539701\n", + "After hill transform: 0.930468726440543\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 88,033.18\n", + "Adstocked value: 88,034.40\n", + "Saturated value: 0.1284\n", + "Final response: 69371.0462\n", + "Raw spend: 88033.18012326189\n", + "After adstock: 88034.40234548411\n", + "After hill transform: 0.12843233605436258\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 265,013.49\n", + "Adstocked value: 265,013.82\n", + "Saturated value: 0.5728\n", + "Final response: 81861.4006\n", + "Raw spend: 265013.48863107647\n", + "After adstock: 265013.8219644098\n", + "After hill transform: 0.5728275452925661\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,518.98\n", + "Adstocked value: 26,519.32\n", + "Saturated value: 0.6009\n", + "Final response: 40365.9858\n", + "Raw spend: 26518.984432725723\n", + "After adstock: 26519.317766059055\n", + "After hill transform: 0.6009030766835447\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,436.08\n", + "Adstocked value: 24,436.26\n", + "Saturated value: 0.9305\n", + "Final response: 26036.7396\n", + "Raw spend: 24436.081744823678\n", + "After adstock: 24436.25821541191\n", + "After hill transform: 0.9304687264406525\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 88,033.18\n", + "Adstocked value: 88,034.40\n", + "Saturated value: 0.1284\n", + "Final response: 69371.0462\n", + "Raw spend: 88033.18012326189\n", + "After adstock: 88034.40234548411\n", + "After hill transform: 0.12843233605436258\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 265,013.49\n", + "Adstocked value: 265,013.82\n", + "Saturated value: 0.5728\n", + "Final response: 81861.4006\n", + "Raw spend: 265013.48863107647\n", + "After adstock: 265013.8219644098\n", + "After hill transform: 0.5728275452925661\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,518.98\n", + "Adstocked value: 26,519.32\n", + "Saturated value: 0.6009\n", + "Final response: 40365.9858\n", + "Raw spend: 26518.984432725723\n", + "After adstock: 26519.317766059055\n", + "After hill transform: 0.6009030766835447\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,436.08\n", + "Adstocked value: 24,436.26\n", + "Saturated value: 0.9305\n", + "Final response: 26036.7396\n", + "Raw spend: 24436.081744808776\n", + "After adstock: 24436.25821539701\n", + "After hill transform: 0.930468726440543\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 88,033.18\n", + "Adstocked value: 88,034.40\n", + "Saturated value: 0.1284\n", + "Final response: 69371.0462\n", + "Raw spend: 88033.18012327679\n", + "After adstock: 88034.40234549901\n", + "After hill transform: 0.12843233605441937\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 265,013.49\n", + "Adstocked value: 265,013.82\n", + "Saturated value: 0.5728\n", + "Final response: 81861.4006\n", + "Raw spend: 265013.48863107647\n", + "After adstock: 265013.8219644098\n", + "After hill transform: 0.5728275452925661\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,518.98\n", + "Adstocked value: 26,519.32\n", + "Saturated value: 0.6009\n", + "Final response: 40365.9858\n", + "Raw spend: 26518.984432725723\n", + "After adstock: 26519.317766059055\n", + "After hill transform: 0.6009030766835447\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,436.08\n", + "Adstocked value: 24,436.26\n", + "Saturated value: 0.9305\n", + "Final response: 26036.7396\n", + "Raw spend: 24436.081744808776\n", + "After adstock: 24436.25821539701\n", + "After hill transform: 0.930468726440543\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 88,033.18\n", + "Adstocked value: 88,034.40\n", + "Saturated value: 0.1284\n", + "Final response: 69371.0462\n", + "Raw spend: 88033.18012326189\n", + "After adstock: 88034.40234548411\n", + "After hill transform: 0.12843233605436258\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 265,013.49\n", + "Adstocked value: 265,013.82\n", + "Saturated value: 0.5728\n", + "Final response: 81861.4006\n", + "Raw spend: 265013.4886310914\n", + "After adstock: 265013.8219644247\n", + "After hill transform: 0.5728275452925742\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,518.98\n", + "Adstocked value: 26,519.32\n", + "Saturated value: 0.6009\n", + "Final response: 40365.9858\n", + "Raw spend: 26518.984432725723\n", + "After adstock: 26519.317766059055\n", + "After hill transform: 0.6009030766835447\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,436.08\n", + "Adstocked value: 24,436.26\n", + "Saturated value: 0.9305\n", + "Final response: 26036.7396\n", + "Raw spend: 24436.081744808776\n", + "After adstock: 24436.25821539701\n", + "After hill transform: 0.930468726440543\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 88,033.18\n", + "Adstocked value: 88,034.40\n", + "Saturated value: 0.1284\n", + "Final response: 69371.0462\n", + "Raw spend: 88033.18012326189\n", + "After adstock: 88034.40234548411\n", + "After hill transform: 0.12843233605436258\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 265,013.49\n", + "Adstocked value: 265,013.82\n", + "Saturated value: 0.5728\n", + "Final response: 81861.4006\n", + "Raw spend: 265013.48863107647\n", + "After adstock: 265013.8219644098\n", + "After hill transform: 0.5728275452925661\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,518.98\n", + "Adstocked value: 26,519.32\n", + "Saturated value: 0.6009\n", + "Final response: 40365.9858\n", + "Raw spend: 26518.984432740624\n", + "After adstock: 26519.317766073957\n", + "After hill transform: 0.6009030766838994\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,436.08\n", + "Adstocked value: 24,436.26\n", + "Saturated value: 0.9305\n", + "Final response: 26036.7396\n", + "Raw spend: 24436.081744808776\n", + "After adstock: 24436.25821539701\n", + "After hill transform: 0.930468726440543\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 88,033.18\n", + "Adstocked value: 88,034.40\n", + "Saturated value: 0.1284\n", + "Final response: 69371.0462\n", + "Raw spend: 88033.18012326189\n", + "After adstock: 88034.40234548411\n", + "After hill transform: 0.12843233605436258\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 265,013.49\n", + "Adstocked value: 265,013.82\n", + "Saturated value: 0.5728\n", + "Final response: 81861.4006\n", + "Raw spend: 265013.48863107647\n", + "After adstock: 265013.8219644098\n", + "After hill transform: 0.5728275452925661\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,518.98\n", + "Adstocked value: 26,519.32\n", + "Saturated value: 0.6009\n", + "Final response: 40365.9858\n", + "Raw spend: 26518.984432725723\n", + "After adstock: 26519.317766059055\n", + "After hill transform: 0.6009030766835447\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,436.08\n", + "Adstocked value: 24,436.26\n", + "Saturated value: 0.9305\n", + "Final response: 26036.7396\n", + "Raw spend: 24436.081744823678\n", + "After adstock: 24436.25821541191\n", + "After hill transform: 0.9304687264406525\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 88,777.64\n", + "Adstocked value: 88,778.86\n", + "Saturated value: 0.1313\n", + "Final response: 70911.1006\n", + "Raw spend: 88777.6379731046\n", + "After adstock: 88778.86019532682\n", + "After hill transform: 0.13128356574701494\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 264,791.32\n", + "Adstocked value: 264,791.65\n", + "Saturated value: 0.5727\n", + "Final response: 81844.1996\n", + "Raw spend: 264791.31585055287\n", + "After adstock: 264791.6491838862\n", + "After hill transform: 0.572707180887346\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,110.77\n", + "Adstocked value: 27,111.10\n", + "Saturated value: 0.6148\n", + "Final response: 41296.2597\n", + "Raw spend: 27110.767524236184\n", + "After adstock: 27111.100857569516\n", + "After hill transform: 0.6147514797220437\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,275.31\n", + "Adstocked value: 24,275.48\n", + "Saturated value: 0.9293\n", + "Final response: 26003.3103\n", + "Raw spend: 24275.30732233304\n", + "After adstock: 24275.483792921274\n", + "After hill transform: 0.9292740704030877\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 88,777.64\n", + "Adstocked value: 88,778.86\n", + "Saturated value: 0.1313\n", + "Final response: 70911.1006\n", + "Raw spend: 88777.6379731046\n", + "After adstock: 88778.86019532682\n", + "After hill transform: 0.13128356574701494\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 264,791.32\n", + "Adstocked value: 264,791.65\n", + "Saturated value: 0.5727\n", + "Final response: 81844.1996\n", + "Raw spend: 264791.31585055287\n", + "After adstock: 264791.6491838862\n", + "After hill transform: 0.572707180887346\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,110.77\n", + "Adstocked value: 27,111.10\n", + "Saturated value: 0.6148\n", + "Final response: 41296.2597\n", + "Raw spend: 27110.767524236184\n", + "After adstock: 27111.100857569516\n", + "After hill transform: 0.6147514797220437\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,275.31\n", + "Adstocked value: 24,275.48\n", + "Saturated value: 0.9293\n", + "Final response: 26003.3103\n", + "Raw spend: 24275.30732233304\n", + "After adstock: 24275.483792921274\n", + "After hill transform: 0.9292740704030877\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 88,777.64\n", + "Adstocked value: 88,778.86\n", + "Saturated value: 0.1313\n", + "Final response: 70911.1006\n", + "Raw spend: 88777.6379731195\n", + "After adstock: 88778.86019534172\n", + "After hill transform: 0.13128356574707234\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 264,791.32\n", + "Adstocked value: 264,791.65\n", + "Saturated value: 0.5727\n", + "Final response: 81844.1996\n", + "Raw spend: 264791.31585055287\n", + "After adstock: 264791.6491838862\n", + "After hill transform: 0.572707180887346\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,110.77\n", + "Adstocked value: 27,111.10\n", + "Saturated value: 0.6148\n", + "Final response: 41296.2597\n", + "Raw spend: 27110.767524236184\n", + "After adstock: 27111.100857569516\n", + "After hill transform: 0.6147514797220437\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,275.31\n", + "Adstocked value: 24,275.48\n", + "Saturated value: 0.9293\n", + "Final response: 26003.3103\n", + "Raw spend: 24275.30732233304\n", + "After adstock: 24275.483792921274\n", + "After hill transform: 0.9292740704030877\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 88,777.64\n", + "Adstocked value: 88,778.86\n", + "Saturated value: 0.1313\n", + "Final response: 70911.1006\n", + "Raw spend: 88777.6379731046\n", + "After adstock: 88778.86019532682\n", + "After hill transform: 0.13128356574701494\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 264,791.32\n", + "Adstocked value: 264,791.65\n", + "Saturated value: 0.5727\n", + "Final response: 81844.1996\n", + "Raw spend: 264791.3158505678\n", + "After adstock: 264791.6491839011\n", + "After hill transform: 0.572707180887354\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,110.77\n", + "Adstocked value: 27,111.10\n", + "Saturated value: 0.6148\n", + "Final response: 41296.2597\n", + "Raw spend: 27110.767524236184\n", + "After adstock: 27111.100857569516\n", + "After hill transform: 0.6147514797220437\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,275.31\n", + "Adstocked value: 24,275.48\n", + "Saturated value: 0.9293\n", + "Final response: 26003.3103\n", + "Raw spend: 24275.30732233304\n", + "After adstock: 24275.483792921274\n", + "After hill transform: 0.9292740704030877\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 88,777.64\n", + "Adstocked value: 88,778.86\n", + "Saturated value: 0.1313\n", + "Final response: 70911.1006\n", + "Raw spend: 88777.6379731046\n", + "After adstock: 88778.86019532682\n", + "After hill transform: 0.13128356574701494\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 264,791.32\n", + "Adstocked value: 264,791.65\n", + "Saturated value: 0.5727\n", + "Final response: 81844.1996\n", + "Raw spend: 264791.31585055287\n", + "After adstock: 264791.6491838862\n", + "After hill transform: 0.572707180887346\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,110.77\n", + "Adstocked value: 27,111.10\n", + "Saturated value: 0.6148\n", + "Final response: 41296.2597\n", + "Raw spend: 27110.767524251085\n", + "After adstock: 27111.100857584417\n", + "After hill transform: 0.6147514797223864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,275.31\n", + "Adstocked value: 24,275.48\n", + "Saturated value: 0.9293\n", + "Final response: 26003.3103\n", + "Raw spend: 24275.30732233304\n", + "After adstock: 24275.483792921274\n", + "After hill transform: 0.9292740704030877\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 88,777.64\n", + "Adstocked value: 88,778.86\n", + "Saturated value: 0.1313\n", + "Final response: 70911.1006\n", + "Raw spend: 88777.6379731046\n", + "After adstock: 88778.86019532682\n", + "After hill transform: 0.13128356574701494\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 264,791.32\n", + "Adstocked value: 264,791.65\n", + "Saturated value: 0.5727\n", + "Final response: 81844.1996\n", + "Raw spend: 264791.31585055287\n", + "After adstock: 264791.6491838862\n", + "After hill transform: 0.572707180887346\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,110.77\n", + "Adstocked value: 27,111.10\n", + "Saturated value: 0.6148\n", + "Final response: 41296.2597\n", + "Raw spend: 27110.767524236184\n", + "After adstock: 27111.100857569516\n", + "After hill transform: 0.6147514797220437\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,275.31\n", + "Adstocked value: 24,275.48\n", + "Saturated value: 0.9293\n", + "Final response: 26003.3103\n", + "Raw spend: 24275.30732234794\n", + "After adstock: 24275.483792936175\n", + "After hill transform: 0.9292740704031998\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 88,777.64\n", + "Adstocked value: 88,778.86\n", + "Saturated value: 0.1313\n", + "Final response: 70911.1006\n", + "Raw spend: 88777.6379731046\n", + "After adstock: 88778.86019532682\n", + "After hill transform: 0.13128356574701494\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 264,791.32\n", + "Adstocked value: 264,791.65\n", + "Saturated value: 0.5727\n", + "Final response: 81844.1996\n", + "Raw spend: 264791.31585055287\n", + "After adstock: 264791.6491838862\n", + "After hill transform: 0.572707180887346\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,110.77\n", + "Adstocked value: 27,111.10\n", + "Saturated value: 0.6148\n", + "Final response: 41296.2597\n", + "Raw spend: 27110.767524236184\n", + "After adstock: 27111.100857569516\n", + "After hill transform: 0.6147514797220437\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,275.31\n", + "Adstocked value: 24,275.48\n", + "Saturated value: 0.9293\n", + "Final response: 26003.3103\n", + "Raw spend: 24275.30732233304\n", + "After adstock: 24275.483792921274\n", + "After hill transform: 0.9292740704030877\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 88,777.64\n", + "Adstocked value: 88,778.86\n", + "Saturated value: 0.1313\n", + "Final response: 70911.1006\n", + "Raw spend: 88777.6379731195\n", + "After adstock: 88778.86019534172\n", + "After hill transform: 0.13128356574707234\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 264,791.32\n", + "Adstocked value: 264,791.65\n", + "Saturated value: 0.5727\n", + "Final response: 81844.1996\n", + "Raw spend: 264791.31585055287\n", + "After adstock: 264791.6491838862\n", + "After hill transform: 0.572707180887346\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,110.77\n", + "Adstocked value: 27,111.10\n", + "Saturated value: 0.6148\n", + "Final response: 41296.2597\n", + "Raw spend: 27110.767524236184\n", + "After adstock: 27111.100857569516\n", + "After hill transform: 0.6147514797220437\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,275.31\n", + "Adstocked value: 24,275.48\n", + "Saturated value: 0.9293\n", + "Final response: 26003.3103\n", + "Raw spend: 24275.30732233304\n", + "After adstock: 24275.483792921274\n", + "After hill transform: 0.9292740704030877\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 88,777.64\n", + "Adstocked value: 88,778.86\n", + "Saturated value: 0.1313\n", + "Final response: 70911.1006\n", + "Raw spend: 88777.6379731046\n", + "After adstock: 88778.86019532682\n", + "After hill transform: 0.13128356574701494\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 264,791.32\n", + "Adstocked value: 264,791.65\n", + "Saturated value: 0.5727\n", + "Final response: 81844.1996\n", + "Raw spend: 264791.3158505678\n", + "After adstock: 264791.6491839011\n", + "After hill transform: 0.572707180887354\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,110.77\n", + "Adstocked value: 27,111.10\n", + "Saturated value: 0.6148\n", + "Final response: 41296.2597\n", + "Raw spend: 27110.767524236184\n", + "After adstock: 27111.100857569516\n", + "After hill transform: 0.6147514797220437\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,275.31\n", + "Adstocked value: 24,275.48\n", + "Saturated value: 0.9293\n", + "Final response: 26003.3103\n", + "Raw spend: 24275.30732233304\n", + "After adstock: 24275.483792921274\n", + "After hill transform: 0.9292740704030877\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 88,777.64\n", + "Adstocked value: 88,778.86\n", + "Saturated value: 0.1313\n", + "Final response: 70911.1006\n", + "Raw spend: 88777.6379731046\n", + "After adstock: 88778.86019532682\n", + "After hill transform: 0.13128356574701494\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 264,791.32\n", + "Adstocked value: 264,791.65\n", + "Saturated value: 0.5727\n", + "Final response: 81844.1996\n", + "Raw spend: 264791.31585055287\n", + "After adstock: 264791.6491838862\n", + "After hill transform: 0.572707180887346\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,110.77\n", + "Adstocked value: 27,111.10\n", + "Saturated value: 0.6148\n", + "Final response: 41296.2597\n", + "Raw spend: 27110.767524251085\n", + "After adstock: 27111.100857584417\n", + "After hill transform: 0.6147514797223864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,275.31\n", + "Adstocked value: 24,275.48\n", + "Saturated value: 0.9293\n", + "Final response: 26003.3103\n", + "Raw spend: 24275.30732233304\n", + "After adstock: 24275.483792921274\n", + "After hill transform: 0.9292740704030877\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 88,777.64\n", + "Adstocked value: 88,778.86\n", + "Saturated value: 0.1313\n", + "Final response: 70911.1006\n", + "Raw spend: 88777.6379731046\n", + "After adstock: 88778.86019532682\n", + "After hill transform: 0.13128356574701494\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 264,791.32\n", + "Adstocked value: 264,791.65\n", + "Saturated value: 0.5727\n", + "Final response: 81844.1996\n", + "Raw spend: 264791.31585055287\n", + "After adstock: 264791.6491838862\n", + "After hill transform: 0.572707180887346\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,110.77\n", + "Adstocked value: 27,111.10\n", + "Saturated value: 0.6148\n", + "Final response: 41296.2597\n", + "Raw spend: 27110.767524236184\n", + "After adstock: 27111.100857569516\n", + "After hill transform: 0.6147514797220437\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,275.31\n", + "Adstocked value: 24,275.48\n", + "Saturated value: 0.9293\n", + "Final response: 26003.3103\n", + "Raw spend: 24275.30732234794\n", + "After adstock: 24275.483792936175\n", + "After hill transform: 0.9292740704031998\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 88,951.29\n", + "Adstocked value: 88,952.51\n", + "Saturated value: 0.1320\n", + "Final response: 71272.5896\n", + "Raw spend: 88951.2854267302\n", + "After adstock: 88952.50764895242\n", + "After hill transform: 0.13195282008171866\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 264,740.12\n", + "Adstocked value: 264,740.46\n", + "Saturated value: 0.5727\n", + "Final response: 81840.2341\n", + "Raw spend: 264740.1244517723\n", + "After adstock: 264740.4577851056\n", + "After hill transform: 0.5726794318796352\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,247.84\n", + "Adstocked value: 27,248.17\n", + "Saturated value: 0.6179\n", + "Final response: 41507.1570\n", + "Raw spend: 27247.84041383318\n", + "After adstock: 27248.17374716651\n", + "After hill transform: 0.6178909748626877\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,238.42\n", + "Adstocked value: 24,238.60\n", + "Saturated value: 0.9290\n", + "Final response: 25995.5354\n", + "Raw spend: 24238.424913427152\n", + "After adstock: 24238.601384015386\n", + "After hill transform: 0.9289962203416048\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 88,951.29\n", + "Adstocked value: 88,952.51\n", + "Saturated value: 0.1320\n", + "Final response: 71272.5896\n", + "Raw spend: 88951.2854267302\n", + "After adstock: 88952.50764895242\n", + "After hill transform: 0.13195282008171866\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 264,740.12\n", + "Adstocked value: 264,740.46\n", + "Saturated value: 0.5727\n", + "Final response: 81840.2341\n", + "Raw spend: 264740.1244517723\n", + "After adstock: 264740.4577851056\n", + "After hill transform: 0.5726794318796352\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,247.84\n", + "Adstocked value: 27,248.17\n", + "Saturated value: 0.6179\n", + "Final response: 41507.1570\n", + "Raw spend: 27247.84041383318\n", + "After adstock: 27248.17374716651\n", + "After hill transform: 0.6178909748626877\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,238.42\n", + "Adstocked value: 24,238.60\n", + "Saturated value: 0.9290\n", + "Final response: 25995.5354\n", + "Raw spend: 24238.424913427152\n", + "After adstock: 24238.601384015386\n", + "After hill transform: 0.9289962203416048\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 88,951.29\n", + "Adstocked value: 88,952.51\n", + "Saturated value: 0.1320\n", + "Final response: 71272.5896\n", + "Raw spend: 88951.2854267451\n", + "After adstock: 88952.50764896732\n", + "After hill transform: 0.13195282008177614\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 264,740.12\n", + "Adstocked value: 264,740.46\n", + "Saturated value: 0.5727\n", + "Final response: 81840.2341\n", + "Raw spend: 264740.1244517723\n", + "After adstock: 264740.4577851056\n", + "After hill transform: 0.5726794318796352\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,247.84\n", + "Adstocked value: 27,248.17\n", + "Saturated value: 0.6179\n", + "Final response: 41507.1570\n", + "Raw spend: 27247.84041383318\n", + "After adstock: 27248.17374716651\n", + "After hill transform: 0.6178909748626877\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,238.42\n", + "Adstocked value: 24,238.60\n", + "Saturated value: 0.9290\n", + "Final response: 25995.5354\n", + "Raw spend: 24238.424913427152\n", + "After adstock: 24238.601384015386\n", + "After hill transform: 0.9289962203416048\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 88,951.29\n", + "Adstocked value: 88,952.51\n", + "Saturated value: 0.1320\n", + "Final response: 71272.5896\n", + "Raw spend: 88951.2854267302\n", + "After adstock: 88952.50764895242\n", + "After hill transform: 0.13195282008171866\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 264,740.12\n", + "Adstocked value: 264,740.46\n", + "Saturated value: 0.5727\n", + "Final response: 81840.2341\n", + "Raw spend: 264740.1244517872\n", + "After adstock: 264740.4577851205\n", + "After hill transform: 0.5726794318796432\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,247.84\n", + "Adstocked value: 27,248.17\n", + "Saturated value: 0.6179\n", + "Final response: 41507.1570\n", + "Raw spend: 27247.84041383318\n", + "After adstock: 27248.17374716651\n", + "After hill transform: 0.6178909748626877\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,238.42\n", + "Adstocked value: 24,238.60\n", + "Saturated value: 0.9290\n", + "Final response: 25995.5354\n", + "Raw spend: 24238.424913427152\n", + "After adstock: 24238.601384015386\n", + "After hill transform: 0.9289962203416048\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 88,951.29\n", + "Adstocked value: 88,952.51\n", + "Saturated value: 0.1320\n", + "Final response: 71272.5896\n", + "Raw spend: 88951.2854267302\n", + "After adstock: 88952.50764895242\n", + "After hill transform: 0.13195282008171866\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 264,740.12\n", + "Adstocked value: 264,740.46\n", + "Saturated value: 0.5727\n", + "Final response: 81840.2341\n", + "Raw spend: 264740.1244517723\n", + "After adstock: 264740.4577851056\n", + "After hill transform: 0.5726794318796352\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,247.84\n", + "Adstocked value: 27,248.17\n", + "Saturated value: 0.6179\n", + "Final response: 41507.1570\n", + "Raw spend: 27247.84041384808\n", + "After adstock: 27248.173747181412\n", + "After hill transform: 0.6178909748630276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,238.42\n", + "Adstocked value: 24,238.60\n", + "Saturated value: 0.9290\n", + "Final response: 25995.5354\n", + "Raw spend: 24238.424913427152\n", + "After adstock: 24238.601384015386\n", + "After hill transform: 0.9289962203416048\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 88,951.29\n", + "Adstocked value: 88,952.51\n", + "Saturated value: 0.1320\n", + "Final response: 71272.5896\n", + "Raw spend: 88951.2854267302\n", + "After adstock: 88952.50764895242\n", + "After hill transform: 0.13195282008171866\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 264,740.12\n", + "Adstocked value: 264,740.46\n", + "Saturated value: 0.5727\n", + "Final response: 81840.2341\n", + "Raw spend: 264740.1244517723\n", + "After adstock: 264740.4577851056\n", + "After hill transform: 0.5726794318796352\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,247.84\n", + "Adstocked value: 27,248.17\n", + "Saturated value: 0.6179\n", + "Final response: 41507.1570\n", + "Raw spend: 27247.84041383318\n", + "After adstock: 27248.17374716651\n", + "After hill transform: 0.6178909748626877\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,238.42\n", + "Adstocked value: 24,238.60\n", + "Saturated value: 0.9290\n", + "Final response: 25995.5354\n", + "Raw spend: 24238.424913442053\n", + "After adstock: 24238.601384030288\n", + "After hill transform: 0.9289962203417174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 88,951.29\n", + "Adstocked value: 88,952.51\n", + "Saturated value: 0.1320\n", + "Final response: 71272.5896\n", + "Raw spend: 88951.2854267302\n", + "After adstock: 88952.50764895242\n", + "After hill transform: 0.13195282008171866\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 264,740.12\n", + "Adstocked value: 264,740.46\n", + "Saturated value: 0.5727\n", + "Final response: 81840.2341\n", + "Raw spend: 264740.1244517723\n", + "After adstock: 264740.4577851056\n", + "After hill transform: 0.5726794318796352\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,247.84\n", + "Adstocked value: 27,248.17\n", + "Saturated value: 0.6179\n", + "Final response: 41507.1570\n", + "Raw spend: 27247.84041383318\n", + "After adstock: 27248.17374716651\n", + "After hill transform: 0.6178909748626877\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,238.42\n", + "Adstocked value: 24,238.60\n", + "Saturated value: 0.9290\n", + "Final response: 25995.5354\n", + "Raw spend: 24238.424913427152\n", + "After adstock: 24238.601384015386\n", + "After hill transform: 0.9289962203416048\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 88,951.29\n", + "Adstocked value: 88,952.51\n", + "Saturated value: 0.1320\n", + "Final response: 71272.5896\n", + "Raw spend: 88951.2854267451\n", + "After adstock: 88952.50764896732\n", + "After hill transform: 0.13195282008177614\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 264,740.12\n", + "Adstocked value: 264,740.46\n", + "Saturated value: 0.5727\n", + "Final response: 81840.2341\n", + "Raw spend: 264740.1244517723\n", + "After adstock: 264740.4577851056\n", + "After hill transform: 0.5726794318796352\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,247.84\n", + "Adstocked value: 27,248.17\n", + "Saturated value: 0.6179\n", + "Final response: 41507.1570\n", + "Raw spend: 27247.84041383318\n", + "After adstock: 27248.17374716651\n", + "After hill transform: 0.6178909748626877\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,238.42\n", + "Adstocked value: 24,238.60\n", + "Saturated value: 0.9290\n", + "Final response: 25995.5354\n", + "Raw spend: 24238.424913427152\n", + "After adstock: 24238.601384015386\n", + "After hill transform: 0.9289962203416048\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 88,951.29\n", + "Adstocked value: 88,952.51\n", + "Saturated value: 0.1320\n", + "Final response: 71272.5896\n", + "Raw spend: 88951.2854267302\n", + "After adstock: 88952.50764895242\n", + "After hill transform: 0.13195282008171866\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 264,740.12\n", + "Adstocked value: 264,740.46\n", + "Saturated value: 0.5727\n", + "Final response: 81840.2341\n", + "Raw spend: 264740.1244517872\n", + "After adstock: 264740.4577851205\n", + "After hill transform: 0.5726794318796432\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,247.84\n", + "Adstocked value: 27,248.17\n", + "Saturated value: 0.6179\n", + "Final response: 41507.1570\n", + "Raw spend: 27247.84041383318\n", + "After adstock: 27248.17374716651\n", + "After hill transform: 0.6178909748626877\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,238.42\n", + "Adstocked value: 24,238.60\n", + "Saturated value: 0.9290\n", + "Final response: 25995.5354\n", + "Raw spend: 24238.424913427152\n", + "After adstock: 24238.601384015386\n", + "After hill transform: 0.9289962203416048\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 88,951.29\n", + "Adstocked value: 88,952.51\n", + "Saturated value: 0.1320\n", + "Final response: 71272.5896\n", + "Raw spend: 88951.2854267302\n", + "After adstock: 88952.50764895242\n", + "After hill transform: 0.13195282008171866\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 264,740.12\n", + "Adstocked value: 264,740.46\n", + "Saturated value: 0.5727\n", + "Final response: 81840.2341\n", + "Raw spend: 264740.1244517723\n", + "After adstock: 264740.4577851056\n", + "After hill transform: 0.5726794318796352\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,247.84\n", + "Adstocked value: 27,248.17\n", + "Saturated value: 0.6179\n", + "Final response: 41507.1570\n", + "Raw spend: 27247.84041384808\n", + "After adstock: 27248.173747181412\n", + "After hill transform: 0.6178909748630276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,238.42\n", + "Adstocked value: 24,238.60\n", + "Saturated value: 0.9290\n", + "Final response: 25995.5354\n", + "Raw spend: 24238.424913427152\n", + "After adstock: 24238.601384015386\n", + "After hill transform: 0.9289962203416048\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 88,951.29\n", + "Adstocked value: 88,952.51\n", + "Saturated value: 0.1320\n", + "Final response: 71272.5896\n", + "Raw spend: 88951.2854267302\n", + "After adstock: 88952.50764895242\n", + "After hill transform: 0.13195282008171866\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 264,740.12\n", + "Adstocked value: 264,740.46\n", + "Saturated value: 0.5727\n", + "Final response: 81840.2341\n", + "Raw spend: 264740.1244517723\n", + "After adstock: 264740.4577851056\n", + "After hill transform: 0.5726794318796352\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,247.84\n", + "Adstocked value: 27,248.17\n", + "Saturated value: 0.6179\n", + "Final response: 41507.1570\n", + "Raw spend: 27247.84041383318\n", + "After adstock: 27248.17374716651\n", + "After hill transform: 0.6178909748626877\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,238.42\n", + "Adstocked value: 24,238.60\n", + "Saturated value: 0.9290\n", + "Final response: 25995.5354\n", + "Raw spend: 24238.424913442053\n", + "After adstock: 24238.601384030288\n", + "After hill transform: 0.9289962203417174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 89,041.30\n", + "Adstocked value: 89,042.53\n", + "Saturated value: 0.1323\n", + "Final response: 71460.3185\n", + "Raw spend: 89041.30312727278\n", + "After adstock: 89042.525349495\n", + "After hill transform: 0.13230037815353327\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 264,714.29\n", + "Adstocked value: 264,714.62\n", + "Saturated value: 0.5727\n", + "Final response: 81838.2326\n", + "Raw spend: 264714.29074957164\n", + "After adstock: 264714.62408290495\n", + "After hill transform: 0.5726654261521635\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,318.96\n", + "Adstocked value: 27,319.29\n", + "Saturated value: 0.6195\n", + "Final response: 41615.9045\n", + "Raw spend: 27318.959720631326\n", + "After adstock: 27319.29305396466\n", + "After hill transform: 0.6195098306045808\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,219.97\n", + "Adstocked value: 24,220.14\n", + "Saturated value: 0.9289\n", + "Final response: 25991.6293\n", + "Raw spend: 24219.966643043095\n", + "After adstock: 24220.14311363133\n", + "After hill transform: 0.9288566291782883\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 89,041.30\n", + "Adstocked value: 89,042.53\n", + "Saturated value: 0.1323\n", + "Final response: 71460.3185\n", + "Raw spend: 89041.30312727278\n", + "After adstock: 89042.525349495\n", + "After hill transform: 0.13230037815353327\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 264,714.29\n", + "Adstocked value: 264,714.62\n", + "Saturated value: 0.5727\n", + "Final response: 81838.2326\n", + "Raw spend: 264714.29074957164\n", + "After adstock: 264714.62408290495\n", + "After hill transform: 0.5726654261521635\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,318.96\n", + "Adstocked value: 27,319.29\n", + "Saturated value: 0.6195\n", + "Final response: 41615.9045\n", + "Raw spend: 27318.959720631326\n", + "After adstock: 27319.29305396466\n", + "After hill transform: 0.6195098306045808\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,219.97\n", + "Adstocked value: 24,220.14\n", + "Saturated value: 0.9289\n", + "Final response: 25991.6293\n", + "Raw spend: 24219.966643043095\n", + "After adstock: 24220.14311363133\n", + "After hill transform: 0.9288566291782883\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 89,041.30\n", + "Adstocked value: 89,042.53\n", + "Saturated value: 0.1323\n", + "Final response: 71460.3185\n", + "Raw spend: 89041.30312728768\n", + "After adstock: 89042.5253495099\n", + "After hill transform: 0.13230037815359083\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 264,714.29\n", + "Adstocked value: 264,714.62\n", + "Saturated value: 0.5727\n", + "Final response: 81838.2326\n", + "Raw spend: 264714.29074957164\n", + "After adstock: 264714.62408290495\n", + "After hill transform: 0.5726654261521635\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,318.96\n", + "Adstocked value: 27,319.29\n", + "Saturated value: 0.6195\n", + "Final response: 41615.9045\n", + "Raw spend: 27318.959720631326\n", + "After adstock: 27319.29305396466\n", + "After hill transform: 0.6195098306045808\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,219.97\n", + "Adstocked value: 24,220.14\n", + "Saturated value: 0.9289\n", + "Final response: 25991.6293\n", + "Raw spend: 24219.966643043095\n", + "After adstock: 24220.14311363133\n", + "After hill transform: 0.9288566291782883\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 89,041.30\n", + "Adstocked value: 89,042.53\n", + "Saturated value: 0.1323\n", + "Final response: 71460.3185\n", + "Raw spend: 89041.30312727278\n", + "After adstock: 89042.525349495\n", + "After hill transform: 0.13230037815353327\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 264,714.29\n", + "Adstocked value: 264,714.62\n", + "Saturated value: 0.5727\n", + "Final response: 81838.2326\n", + "Raw spend: 264714.29074958654\n", + "After adstock: 264714.62408291985\n", + "After hill transform: 0.5726654261521715\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,318.96\n", + "Adstocked value: 27,319.29\n", + "Saturated value: 0.6195\n", + "Final response: 41615.9045\n", + "Raw spend: 27318.959720631326\n", + "After adstock: 27319.29305396466\n", + "After hill transform: 0.6195098306045808\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,219.97\n", + "Adstocked value: 24,220.14\n", + "Saturated value: 0.9289\n", + "Final response: 25991.6293\n", + "Raw spend: 24219.966643043095\n", + "After adstock: 24220.14311363133\n", + "After hill transform: 0.9288566291782883\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 89,041.30\n", + "Adstocked value: 89,042.53\n", + "Saturated value: 0.1323\n", + "Final response: 71460.3185\n", + "Raw spend: 89041.30312727278\n", + "After adstock: 89042.525349495\n", + "After hill transform: 0.13230037815353327\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 264,714.29\n", + "Adstocked value: 264,714.62\n", + "Saturated value: 0.5727\n", + "Final response: 81838.2326\n", + "Raw spend: 264714.29074957164\n", + "After adstock: 264714.62408290495\n", + "After hill transform: 0.5726654261521635\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,318.96\n", + "Adstocked value: 27,319.29\n", + "Saturated value: 0.6195\n", + "Final response: 41615.9045\n", + "Raw spend: 27318.959720646228\n", + "After adstock: 27319.29305397956\n", + "After hill transform: 0.6195098306049192\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,219.97\n", + "Adstocked value: 24,220.14\n", + "Saturated value: 0.9289\n", + "Final response: 25991.6293\n", + "Raw spend: 24219.966643043095\n", + "After adstock: 24220.14311363133\n", + "After hill transform: 0.9288566291782883\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 89,041.30\n", + "Adstocked value: 89,042.53\n", + "Saturated value: 0.1323\n", + "Final response: 71460.3185\n", + "Raw spend: 89041.30312727278\n", + "After adstock: 89042.525349495\n", + "After hill transform: 0.13230037815353327\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 264,714.29\n", + "Adstocked value: 264,714.62\n", + "Saturated value: 0.5727\n", + "Final response: 81838.2326\n", + "Raw spend: 264714.29074957164\n", + "After adstock: 264714.62408290495\n", + "After hill transform: 0.5726654261521635\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,318.96\n", + "Adstocked value: 27,319.29\n", + "Saturated value: 0.6195\n", + "Final response: 41615.9045\n", + "Raw spend: 27318.959720631326\n", + "After adstock: 27319.29305396466\n", + "After hill transform: 0.6195098306045808\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,219.97\n", + "Adstocked value: 24,220.14\n", + "Saturated value: 0.9289\n", + "Final response: 25991.6293\n", + "Raw spend: 24219.966643057996\n", + "After adstock: 24220.14311364623\n", + "After hill transform: 0.9288566291784012\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 89,041.30\n", + "Adstocked value: 89,042.53\n", + "Saturated value: 0.1323\n", + "Final response: 71460.3185\n", + "Raw spend: 89041.30312727278\n", + "After adstock: 89042.525349495\n", + "After hill transform: 0.13230037815353327\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 264,714.29\n", + "Adstocked value: 264,714.62\n", + "Saturated value: 0.5727\n", + "Final response: 81838.2326\n", + "Raw spend: 264714.29074957164\n", + "After adstock: 264714.62408290495\n", + "After hill transform: 0.5726654261521635\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,318.96\n", + "Adstocked value: 27,319.29\n", + "Saturated value: 0.6195\n", + "Final response: 41615.9045\n", + "Raw spend: 27318.959720631326\n", + "After adstock: 27319.29305396466\n", + "After hill transform: 0.6195098306045808\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,219.97\n", + "Adstocked value: 24,220.14\n", + "Saturated value: 0.9289\n", + "Final response: 25991.6293\n", + "Raw spend: 24219.966643043095\n", + "After adstock: 24220.14311363133\n", + "After hill transform: 0.9288566291782883\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 89,041.30\n", + "Adstocked value: 89,042.53\n", + "Saturated value: 0.1323\n", + "Final response: 71460.3185\n", + "Raw spend: 89041.30312728768\n", + "After adstock: 89042.5253495099\n", + "After hill transform: 0.13230037815359083\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 264,714.29\n", + "Adstocked value: 264,714.62\n", + "Saturated value: 0.5727\n", + "Final response: 81838.2326\n", + "Raw spend: 264714.29074957164\n", + "After adstock: 264714.62408290495\n", + "After hill transform: 0.5726654261521635\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,318.96\n", + "Adstocked value: 27,319.29\n", + "Saturated value: 0.6195\n", + "Final response: 41615.9045\n", + "Raw spend: 27318.959720631326\n", + "After adstock: 27319.29305396466\n", + "After hill transform: 0.6195098306045808\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,219.97\n", + "Adstocked value: 24,220.14\n", + "Saturated value: 0.9289\n", + "Final response: 25991.6293\n", + "Raw spend: 24219.966643043095\n", + "After adstock: 24220.14311363133\n", + "After hill transform: 0.9288566291782883\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 89,041.30\n", + "Adstocked value: 89,042.53\n", + "Saturated value: 0.1323\n", + "Final response: 71460.3185\n", + "Raw spend: 89041.30312727278\n", + "After adstock: 89042.525349495\n", + "After hill transform: 0.13230037815353327\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 264,714.29\n", + "Adstocked value: 264,714.62\n", + "Saturated value: 0.5727\n", + "Final response: 81838.2326\n", + "Raw spend: 264714.29074958654\n", + "After adstock: 264714.62408291985\n", + "After hill transform: 0.5726654261521715\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,318.96\n", + "Adstocked value: 27,319.29\n", + "Saturated value: 0.6195\n", + "Final response: 41615.9045\n", + "Raw spend: 27318.959720631326\n", + "After adstock: 27319.29305396466\n", + "After hill transform: 0.6195098306045808\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,219.97\n", + "Adstocked value: 24,220.14\n", + "Saturated value: 0.9289\n", + "Final response: 25991.6293\n", + "Raw spend: 24219.966643043095\n", + "After adstock: 24220.14311363133\n", + "After hill transform: 0.9288566291782883\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 89,041.30\n", + "Adstocked value: 89,042.53\n", + "Saturated value: 0.1323\n", + "Final response: 71460.3185\n", + "Raw spend: 89041.30312727278\n", + "After adstock: 89042.525349495\n", + "After hill transform: 0.13230037815353327\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 264,714.29\n", + "Adstocked value: 264,714.62\n", + "Saturated value: 0.5727\n", + "Final response: 81838.2326\n", + "Raw spend: 264714.29074957164\n", + "After adstock: 264714.62408290495\n", + "After hill transform: 0.5726654261521635\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,318.96\n", + "Adstocked value: 27,319.29\n", + "Saturated value: 0.6195\n", + "Final response: 41615.9045\n", + "Raw spend: 27318.959720646228\n", + "After adstock: 27319.29305397956\n", + "After hill transform: 0.6195098306049192\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,219.97\n", + "Adstocked value: 24,220.14\n", + "Saturated value: 0.9289\n", + "Final response: 25991.6293\n", + "Raw spend: 24219.966643043095\n", + "After adstock: 24220.14311363133\n", + "After hill transform: 0.9288566291782883\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 89,041.30\n", + "Adstocked value: 89,042.53\n", + "Saturated value: 0.1323\n", + "Final response: 71460.3185\n", + "Raw spend: 89041.30312727278\n", + "After adstock: 89042.525349495\n", + "After hill transform: 0.13230037815353327\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 264,714.29\n", + "Adstocked value: 264,714.62\n", + "Saturated value: 0.5727\n", + "Final response: 81838.2326\n", + "Raw spend: 264714.29074957164\n", + "After adstock: 264714.62408290495\n", + "After hill transform: 0.5726654261521635\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,318.96\n", + "Adstocked value: 27,319.29\n", + "Saturated value: 0.6195\n", + "Final response: 41615.9045\n", + "Raw spend: 27318.959720631326\n", + "After adstock: 27319.29305396466\n", + "After hill transform: 0.6195098306045808\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,219.97\n", + "Adstocked value: 24,220.14\n", + "Saturated value: 0.9289\n", + "Final response: 25991.6293\n", + "Raw spend: 24219.966643057996\n", + "After adstock: 24220.14311364623\n", + "After hill transform: 0.9288566291784012\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 89,491.04\n", + "Adstocked value: 89,492.26\n", + "Saturated value: 0.1340\n", + "Final response: 72401.6465\n", + "Raw spend: 89491.03986315512\n", + "After adstock: 89492.26208537734\n", + "After hill transform: 0.13404313628000197\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 264,585.23\n", + "Adstocked value: 264,585.57\n", + "Saturated value: 0.5726\n", + "Final response: 81828.2303\n", + "Raw spend: 264585.2317688008\n", + "After adstock: 264585.56510213413\n", + "After hill transform: 0.5725954346744514\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,674.23\n", + "Adstocked value: 27,674.57\n", + "Saturated value: 0.6275\n", + "Final response: 42152.2736\n", + "Raw spend: 27674.23482119512\n", + "After adstock: 27674.568154528453\n", + "After hill transform: 0.6274944205491788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,127.76\n", + "Adstocked value: 24,127.94\n", + "Saturated value: 0.9282\n", + "Final response: 25971.9660\n", + "Raw spend: 24127.76366296917\n", + "After adstock: 24127.940133557404\n", + "After hill transform: 0.9281539274161831\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 89,491.04\n", + "Adstocked value: 89,492.26\n", + "Saturated value: 0.1340\n", + "Final response: 72401.6465\n", + "Raw spend: 89491.03986315512\n", + "After adstock: 89492.26208537734\n", + "After hill transform: 0.13404313628000197\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 264,585.23\n", + "Adstocked value: 264,585.57\n", + "Saturated value: 0.5726\n", + "Final response: 81828.2303\n", + "Raw spend: 264585.2317688008\n", + "After adstock: 264585.56510213413\n", + "After hill transform: 0.5725954346744514\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,674.23\n", + "Adstocked value: 27,674.57\n", + "Saturated value: 0.6275\n", + "Final response: 42152.2736\n", + "Raw spend: 27674.23482119512\n", + "After adstock: 27674.568154528453\n", + "After hill transform: 0.6274944205491788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,127.76\n", + "Adstocked value: 24,127.94\n", + "Saturated value: 0.9282\n", + "Final response: 25971.9660\n", + "Raw spend: 24127.76366296917\n", + "After adstock: 24127.940133557404\n", + "After hill transform: 0.9281539274161831\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 89,491.04\n", + "Adstocked value: 89,492.26\n", + "Saturated value: 0.1340\n", + "Final response: 72401.6465\n", + "Raw spend: 89491.03986317002\n", + "After adstock: 89492.26208539224\n", + "After hill transform: 0.1340431362800599\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 264,585.23\n", + "Adstocked value: 264,585.57\n", + "Saturated value: 0.5726\n", + "Final response: 81828.2303\n", + "Raw spend: 264585.2317688008\n", + "After adstock: 264585.56510213413\n", + "After hill transform: 0.5725954346744514\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,674.23\n", + "Adstocked value: 27,674.57\n", + "Saturated value: 0.6275\n", + "Final response: 42152.2736\n", + "Raw spend: 27674.23482119512\n", + "After adstock: 27674.568154528453\n", + "After hill transform: 0.6274944205491788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,127.76\n", + "Adstocked value: 24,127.94\n", + "Saturated value: 0.9282\n", + "Final response: 25971.9660\n", + "Raw spend: 24127.76366296917\n", + "After adstock: 24127.940133557404\n", + "After hill transform: 0.9281539274161831\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 89,491.04\n", + "Adstocked value: 89,492.26\n", + "Saturated value: 0.1340\n", + "Final response: 72401.6465\n", + "Raw spend: 89491.03986315512\n", + "After adstock: 89492.26208537734\n", + "After hill transform: 0.13404313628000197\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 264,585.23\n", + "Adstocked value: 264,585.57\n", + "Saturated value: 0.5726\n", + "Final response: 81828.2303\n", + "Raw spend: 264585.2317688157\n", + "After adstock: 264585.56510214903\n", + "After hill transform: 0.5725954346744595\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,674.23\n", + "Adstocked value: 27,674.57\n", + "Saturated value: 0.6275\n", + "Final response: 42152.2736\n", + "Raw spend: 27674.23482119512\n", + "After adstock: 27674.568154528453\n", + "After hill transform: 0.6274944205491788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,127.76\n", + "Adstocked value: 24,127.94\n", + "Saturated value: 0.9282\n", + "Final response: 25971.9660\n", + "Raw spend: 24127.76366296917\n", + "After adstock: 24127.940133557404\n", + "After hill transform: 0.9281539274161831\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 89,491.04\n", + "Adstocked value: 89,492.26\n", + "Saturated value: 0.1340\n", + "Final response: 72401.6465\n", + "Raw spend: 89491.03986315512\n", + "After adstock: 89492.26208537734\n", + "After hill transform: 0.13404313628000197\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 264,585.23\n", + "Adstocked value: 264,585.57\n", + "Saturated value: 0.5726\n", + "Final response: 81828.2303\n", + "Raw spend: 264585.2317688008\n", + "After adstock: 264585.56510213413\n", + "After hill transform: 0.5725954346744514\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,674.23\n", + "Adstocked value: 27,674.57\n", + "Saturated value: 0.6275\n", + "Final response: 42152.2736\n", + "Raw spend: 27674.234821210022\n", + "After adstock: 27674.568154543354\n", + "After hill transform: 0.6274944205495102\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,127.76\n", + "Adstocked value: 24,127.94\n", + "Saturated value: 0.9282\n", + "Final response: 25971.9660\n", + "Raw spend: 24127.76366296917\n", + "After adstock: 24127.940133557404\n", + "After hill transform: 0.9281539274161831\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 89,491.04\n", + "Adstocked value: 89,492.26\n", + "Saturated value: 0.1340\n", + "Final response: 72401.6465\n", + "Raw spend: 89491.03986315512\n", + "After adstock: 89492.26208537734\n", + "After hill transform: 0.13404313628000197\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 264,585.23\n", + "Adstocked value: 264,585.57\n", + "Saturated value: 0.5726\n", + "Final response: 81828.2303\n", + "Raw spend: 264585.2317688008\n", + "After adstock: 264585.56510213413\n", + "After hill transform: 0.5725954346744514\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,674.23\n", + "Adstocked value: 27,674.57\n", + "Saturated value: 0.6275\n", + "Final response: 42152.2736\n", + "Raw spend: 27674.23482119512\n", + "After adstock: 27674.568154528453\n", + "After hill transform: 0.6274944205491788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,127.76\n", + "Adstocked value: 24,127.94\n", + "Saturated value: 0.9282\n", + "Final response: 25971.9660\n", + "Raw spend: 24127.76366298407\n", + "After adstock: 24127.940133572305\n", + "After hill transform: 0.9281539274162973\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 89,491.04\n", + "Adstocked value: 89,492.26\n", + "Saturated value: 0.1340\n", + "Final response: 72401.6465\n", + "Raw spend: 89491.03986315512\n", + "After adstock: 89492.26208537734\n", + "After hill transform: 0.13404313628000197\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 264,585.23\n", + "Adstocked value: 264,585.57\n", + "Saturated value: 0.5726\n", + "Final response: 81828.2303\n", + "Raw spend: 264585.2317688008\n", + "After adstock: 264585.56510213413\n", + "After hill transform: 0.5725954346744514\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,674.23\n", + "Adstocked value: 27,674.57\n", + "Saturated value: 0.6275\n", + "Final response: 42152.2736\n", + "Raw spend: 27674.23482119512\n", + "After adstock: 27674.568154528453\n", + "After hill transform: 0.6274944205491788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,127.76\n", + "Adstocked value: 24,127.94\n", + "Saturated value: 0.9282\n", + "Final response: 25971.9660\n", + "Raw spend: 24127.76366296917\n", + "After adstock: 24127.940133557404\n", + "After hill transform: 0.9281539274161831\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 89,491.04\n", + "Adstocked value: 89,492.26\n", + "Saturated value: 0.1340\n", + "Final response: 72401.6465\n", + "Raw spend: 89491.03986317002\n", + "After adstock: 89492.26208539224\n", + "After hill transform: 0.1340431362800599\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 264,585.23\n", + "Adstocked value: 264,585.57\n", + "Saturated value: 0.5726\n", + "Final response: 81828.2303\n", + "Raw spend: 264585.2317688008\n", + "After adstock: 264585.56510213413\n", + "After hill transform: 0.5725954346744514\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,674.23\n", + "Adstocked value: 27,674.57\n", + "Saturated value: 0.6275\n", + "Final response: 42152.2736\n", + "Raw spend: 27674.23482119512\n", + "After adstock: 27674.568154528453\n", + "After hill transform: 0.6274944205491788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,127.76\n", + "Adstocked value: 24,127.94\n", + "Saturated value: 0.9282\n", + "Final response: 25971.9660\n", + "Raw spend: 24127.76366296917\n", + "After adstock: 24127.940133557404\n", + "After hill transform: 0.9281539274161831\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 89,491.04\n", + "Adstocked value: 89,492.26\n", + "Saturated value: 0.1340\n", + "Final response: 72401.6465\n", + "Raw spend: 89491.03986315512\n", + "After adstock: 89492.26208537734\n", + "After hill transform: 0.13404313628000197\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 264,585.23\n", + "Adstocked value: 264,585.57\n", + "Saturated value: 0.5726\n", + "Final response: 81828.2303\n", + "Raw spend: 264585.2317688157\n", + "After adstock: 264585.56510214903\n", + "After hill transform: 0.5725954346744595\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,674.23\n", + "Adstocked value: 27,674.57\n", + "Saturated value: 0.6275\n", + "Final response: 42152.2736\n", + "Raw spend: 27674.23482119512\n", + "After adstock: 27674.568154528453\n", + "After hill transform: 0.6274944205491788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,127.76\n", + "Adstocked value: 24,127.94\n", + "Saturated value: 0.9282\n", + "Final response: 25971.9660\n", + "Raw spend: 24127.76366296917\n", + "After adstock: 24127.940133557404\n", + "After hill transform: 0.9281539274161831\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 89,491.04\n", + "Adstocked value: 89,492.26\n", + "Saturated value: 0.1340\n", + "Final response: 72401.6465\n", + "Raw spend: 89491.03986315512\n", + "After adstock: 89492.26208537734\n", + "After hill transform: 0.13404313628000197\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 264,585.23\n", + "Adstocked value: 264,585.57\n", + "Saturated value: 0.5726\n", + "Final response: 81828.2303\n", + "Raw spend: 264585.2317688008\n", + "After adstock: 264585.56510213413\n", + "After hill transform: 0.5725954346744514\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,674.23\n", + "Adstocked value: 27,674.57\n", + "Saturated value: 0.6275\n", + "Final response: 42152.2736\n", + "Raw spend: 27674.234821210022\n", + "After adstock: 27674.568154543354\n", + "After hill transform: 0.6274944205495102\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,127.76\n", + "Adstocked value: 24,127.94\n", + "Saturated value: 0.9282\n", + "Final response: 25971.9660\n", + "Raw spend: 24127.76366296917\n", + "After adstock: 24127.940133557404\n", + "After hill transform: 0.9281539274161831\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 89,491.04\n", + "Adstocked value: 89,492.26\n", + "Saturated value: 0.1340\n", + "Final response: 72401.6465\n", + "Raw spend: 89491.03986315512\n", + "After adstock: 89492.26208537734\n", + "After hill transform: 0.13404313628000197\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 264,585.23\n", + "Adstocked value: 264,585.57\n", + "Saturated value: 0.5726\n", + "Final response: 81828.2303\n", + "Raw spend: 264585.2317688008\n", + "After adstock: 264585.56510213413\n", + "After hill transform: 0.5725954346744514\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,674.23\n", + "Adstocked value: 27,674.57\n", + "Saturated value: 0.6275\n", + "Final response: 42152.2736\n", + "Raw spend: 27674.23482119512\n", + "After adstock: 27674.568154528453\n", + "After hill transform: 0.6274944205491788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,127.76\n", + "Adstocked value: 24,127.94\n", + "Saturated value: 0.9282\n", + "Final response: 25971.9660\n", + "Raw spend: 24127.76366298407\n", + "After adstock: 24127.940133572305\n", + "After hill transform: 0.9281539274162973\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 91,732.53\n", + "Adstocked value: 91,733.75\n", + "Saturated value: 0.1429\n", + "Final response: 77176.7714\n", + "Raw spend: 91732.53228863224\n", + "After adstock: 91733.75451085446\n", + "After hill transform: 0.14288371865425756\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 263,942.04\n", + "Adstocked value: 263,942.37\n", + "Saturated value: 0.5722\n", + "Final response: 81778.3027\n", + "Raw spend: 263942.0414851721\n", + "After adstock: 263942.3748185054\n", + "After hill transform: 0.5722460654360451\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 29,444.77\n", + "Adstocked value: 29,445.10\n", + "Saturated value: 0.6648\n", + "Final response: 44657.9759\n", + "Raw spend: 29444.769405266125\n", + "After adstock: 29445.102738599457\n", + "After hill transform: 0.6647952377205957\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 23,668.26\n", + "Adstocked value: 23,668.43\n", + "Saturated value: 0.9245\n", + "Final response: 25870.0832\n", + "Raw spend: 23668.256591630397\n", + "After adstock: 23668.43306221863\n", + "After hill transform: 0.9245129659471273\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 91,732.53\n", + "Adstocked value: 91,733.75\n", + "Saturated value: 0.1429\n", + "Final response: 77176.7714\n", + "Raw spend: 91732.53228863224\n", + "After adstock: 91733.75451085446\n", + "After hill transform: 0.14288371865425756\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 263,942.04\n", + "Adstocked value: 263,942.37\n", + "Saturated value: 0.5722\n", + "Final response: 81778.3027\n", + "Raw spend: 263942.0414851721\n", + "After adstock: 263942.3748185054\n", + "After hill transform: 0.5722460654360451\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 29,444.77\n", + "Adstocked value: 29,445.10\n", + "Saturated value: 0.6648\n", + "Final response: 44657.9759\n", + "Raw spend: 29444.769405266125\n", + "After adstock: 29445.102738599457\n", + "After hill transform: 0.6647952377205957\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 23,668.26\n", + "Adstocked value: 23,668.43\n", + "Saturated value: 0.9245\n", + "Final response: 25870.0832\n", + "Raw spend: 23668.256591630397\n", + "After adstock: 23668.43306221863\n", + "After hill transform: 0.9245129659471273\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 91,732.53\n", + "Adstocked value: 91,733.75\n", + "Saturated value: 0.1429\n", + "Final response: 77176.7714\n", + "Raw spend: 91732.53228864714\n", + "After adstock: 91733.75451086936\n", + "After hill transform: 0.14288371865431715\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 263,942.04\n", + "Adstocked value: 263,942.37\n", + "Saturated value: 0.5722\n", + "Final response: 81778.3027\n", + "Raw spend: 263942.0414851721\n", + "After adstock: 263942.3748185054\n", + "After hill transform: 0.5722460654360451\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 29,444.77\n", + "Adstocked value: 29,445.10\n", + "Saturated value: 0.6648\n", + "Final response: 44657.9759\n", + "Raw spend: 29444.769405266125\n", + "After adstock: 29445.102738599457\n", + "After hill transform: 0.6647952377205957\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 23,668.26\n", + "Adstocked value: 23,668.43\n", + "Saturated value: 0.9245\n", + "Final response: 25870.0832\n", + "Raw spend: 23668.256591630397\n", + "After adstock: 23668.43306221863\n", + "After hill transform: 0.9245129659471273\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 91,732.53\n", + "Adstocked value: 91,733.75\n", + "Saturated value: 0.1429\n", + "Final response: 77176.7714\n", + "Raw spend: 91732.53228863224\n", + "After adstock: 91733.75451085446\n", + "After hill transform: 0.14288371865425756\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 263,942.04\n", + "Adstocked value: 263,942.37\n", + "Saturated value: 0.5722\n", + "Final response: 81778.3027\n", + "Raw spend: 263942.041485187\n", + "After adstock: 263942.37481852033\n", + "After hill transform: 0.5722460654360532\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 29,444.77\n", + "Adstocked value: 29,445.10\n", + "Saturated value: 0.6648\n", + "Final response: 44657.9759\n", + "Raw spend: 29444.769405266125\n", + "After adstock: 29445.102738599457\n", + "After hill transform: 0.6647952377205957\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 23,668.26\n", + "Adstocked value: 23,668.43\n", + "Saturated value: 0.9245\n", + "Final response: 25870.0832\n", + "Raw spend: 23668.256591630397\n", + "After adstock: 23668.43306221863\n", + "After hill transform: 0.9245129659471273\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 91,732.53\n", + "Adstocked value: 91,733.75\n", + "Saturated value: 0.1429\n", + "Final response: 77176.7714\n", + "Raw spend: 91732.53228863224\n", + "After adstock: 91733.75451085446\n", + "After hill transform: 0.14288371865425756\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 263,942.04\n", + "Adstocked value: 263,942.37\n", + "Saturated value: 0.5722\n", + "Final response: 81778.3027\n", + "Raw spend: 263942.0414851721\n", + "After adstock: 263942.3748185054\n", + "After hill transform: 0.5722460654360451\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 29,444.77\n", + "Adstocked value: 29,445.10\n", + "Saturated value: 0.6648\n", + "Final response: 44657.9759\n", + "Raw spend: 29444.769405281026\n", + "After adstock: 29445.102738614358\n", + "After hill transform: 0.6647952377208926\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 23,668.26\n", + "Adstocked value: 23,668.43\n", + "Saturated value: 0.9245\n", + "Final response: 25870.0832\n", + "Raw spend: 23668.256591630397\n", + "After adstock: 23668.43306221863\n", + "After hill transform: 0.9245129659471273\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 91,732.53\n", + "Adstocked value: 91,733.75\n", + "Saturated value: 0.1429\n", + "Final response: 77176.7714\n", + "Raw spend: 91732.53228863224\n", + "After adstock: 91733.75451085446\n", + "After hill transform: 0.14288371865425756\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 263,942.04\n", + "Adstocked value: 263,942.37\n", + "Saturated value: 0.5722\n", + "Final response: 81778.3027\n", + "Raw spend: 263942.0414851721\n", + "After adstock: 263942.3748185054\n", + "After hill transform: 0.5722460654360451\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 29,444.77\n", + "Adstocked value: 29,445.10\n", + "Saturated value: 0.6648\n", + "Final response: 44657.9759\n", + "Raw spend: 29444.769405266125\n", + "After adstock: 29445.102738599457\n", + "After hill transform: 0.6647952377205957\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 23,668.26\n", + "Adstocked value: 23,668.43\n", + "Saturated value: 0.9245\n", + "Final response: 25870.0832\n", + "Raw spend: 23668.2565916453\n", + "After adstock: 23668.433062233533\n", + "After hill transform: 0.9245129659472492\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 91,732.53\n", + "Adstocked value: 91,733.75\n", + "Saturated value: 0.1429\n", + "Final response: 77176.7714\n", + "Raw spend: 91732.53228863224\n", + "After adstock: 91733.75451085446\n", + "After hill transform: 0.14288371865425756\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 263,942.04\n", + "Adstocked value: 263,942.37\n", + "Saturated value: 0.5722\n", + "Final response: 81778.3027\n", + "Raw spend: 263942.0414851721\n", + "After adstock: 263942.3748185054\n", + "After hill transform: 0.5722460654360451\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 29,444.77\n", + "Adstocked value: 29,445.10\n", + "Saturated value: 0.6648\n", + "Final response: 44657.9759\n", + "Raw spend: 29444.769405266125\n", + "After adstock: 29445.102738599457\n", + "After hill transform: 0.6647952377205957\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 23,668.26\n", + "Adstocked value: 23,668.43\n", + "Saturated value: 0.9245\n", + "Final response: 25870.0832\n", + "Raw spend: 23668.256591630397\n", + "After adstock: 23668.43306221863\n", + "After hill transform: 0.9245129659471273\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 91,732.53\n", + "Adstocked value: 91,733.75\n", + "Saturated value: 0.1429\n", + "Final response: 77176.7714\n", + "Raw spend: 91732.53228864714\n", + "After adstock: 91733.75451086936\n", + "After hill transform: 0.14288371865431715\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 263,942.04\n", + "Adstocked value: 263,942.37\n", + "Saturated value: 0.5722\n", + "Final response: 81778.3027\n", + "Raw spend: 263942.0414851721\n", + "After adstock: 263942.3748185054\n", + "After hill transform: 0.5722460654360451\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 29,444.77\n", + "Adstocked value: 29,445.10\n", + "Saturated value: 0.6648\n", + "Final response: 44657.9759\n", + "Raw spend: 29444.769405266125\n", + "After adstock: 29445.102738599457\n", + "After hill transform: 0.6647952377205957\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 23,668.26\n", + "Adstocked value: 23,668.43\n", + "Saturated value: 0.9245\n", + "Final response: 25870.0832\n", + "Raw spend: 23668.256591630397\n", + "After adstock: 23668.43306221863\n", + "After hill transform: 0.9245129659471273\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 91,732.53\n", + "Adstocked value: 91,733.75\n", + "Saturated value: 0.1429\n", + "Final response: 77176.7714\n", + "Raw spend: 91732.53228863224\n", + "After adstock: 91733.75451085446\n", + "After hill transform: 0.14288371865425756\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 263,942.04\n", + "Adstocked value: 263,942.37\n", + "Saturated value: 0.5722\n", + "Final response: 81778.3027\n", + "Raw spend: 263942.041485187\n", + "After adstock: 263942.37481852033\n", + "After hill transform: 0.5722460654360532\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 29,444.77\n", + "Adstocked value: 29,445.10\n", + "Saturated value: 0.6648\n", + "Final response: 44657.9759\n", + "Raw spend: 29444.769405266125\n", + "After adstock: 29445.102738599457\n", + "After hill transform: 0.6647952377205957\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 23,668.26\n", + "Adstocked value: 23,668.43\n", + "Saturated value: 0.9245\n", + "Final response: 25870.0832\n", + "Raw spend: 23668.256591630397\n", + "After adstock: 23668.43306221863\n", + "After hill transform: 0.9245129659471273\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 91,732.53\n", + "Adstocked value: 91,733.75\n", + "Saturated value: 0.1429\n", + "Final response: 77176.7714\n", + "Raw spend: 91732.53228863224\n", + "After adstock: 91733.75451085446\n", + "After hill transform: 0.14288371865425756\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 263,942.04\n", + "Adstocked value: 263,942.37\n", + "Saturated value: 0.5722\n", + "Final response: 81778.3027\n", + "Raw spend: 263942.0414851721\n", + "After adstock: 263942.3748185054\n", + "After hill transform: 0.5722460654360451\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 29,444.77\n", + "Adstocked value: 29,445.10\n", + "Saturated value: 0.6648\n", + "Final response: 44657.9759\n", + "Raw spend: 29444.769405281026\n", + "After adstock: 29445.102738614358\n", + "After hill transform: 0.6647952377208926\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 23,668.26\n", + "Adstocked value: 23,668.43\n", + "Saturated value: 0.9245\n", + "Final response: 25870.0832\n", + "Raw spend: 23668.256591630397\n", + "After adstock: 23668.43306221863\n", + "After hill transform: 0.9245129659471273\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 91,732.53\n", + "Adstocked value: 91,733.75\n", + "Saturated value: 0.1429\n", + "Final response: 77176.7714\n", + "Raw spend: 91732.53228863224\n", + "After adstock: 91733.75451085446\n", + "After hill transform: 0.14288371865425756\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 263,942.04\n", + "Adstocked value: 263,942.37\n", + "Saturated value: 0.5722\n", + "Final response: 81778.3027\n", + "Raw spend: 263942.0414851721\n", + "After adstock: 263942.3748185054\n", + "After hill transform: 0.5722460654360451\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 29,444.77\n", + "Adstocked value: 29,445.10\n", + "Saturated value: 0.6648\n", + "Final response: 44657.9759\n", + "Raw spend: 29444.769405266125\n", + "After adstock: 29445.102738599457\n", + "After hill transform: 0.6647952377205957\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 23,668.26\n", + "Adstocked value: 23,668.43\n", + "Saturated value: 0.9245\n", + "Final response: 25870.0832\n", + "Raw spend: 23668.2565916453\n", + "After adstock: 23668.433062233533\n", + "After hill transform: 0.9245129659472492\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 102,699.50\n", + "Adstocked value: 102,700.72\n", + "Saturated value: 0.1895\n", + "Final response: 102366.2167\n", + "Raw spend: 102699.50049712362\n", + "After adstock: 102700.72271934584\n", + "After hill transform: 0.18951901501329105\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,795.26\n", + "Adstocked value: 260,795.59\n", + "Saturated value: 0.5705\n", + "Final response: 81532.1179\n", + "Raw spend: 260795.25994475058\n", + "After adstock: 260795.59327808392\n", + "After hill transform: 0.5705233796864508\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,106.66\n", + "Adstocked value: 38,106.99\n", + "Saturated value: 0.7963\n", + "Final response: 53494.7983\n", + "Raw spend: 38106.65792833865\n", + "After adstock: 38106.99126167199\n", + "After hill transform: 0.7963434613493199\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,420.22\n", + "Adstocked value: 21,420.39\n", + "Saturated value: 0.9028\n", + "Final response: 25261.5153\n", + "Raw spend: 21420.217151940993\n", + "After adstock: 21420.393622529227\n", + "After hill transform: 0.9027647216235442\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 102,699.50\n", + "Adstocked value: 102,700.72\n", + "Saturated value: 0.1895\n", + "Final response: 102366.2167\n", + "Raw spend: 102699.50049712362\n", + "After adstock: 102700.72271934584\n", + "After hill transform: 0.18951901501329105\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,795.26\n", + "Adstocked value: 260,795.59\n", + "Saturated value: 0.5705\n", + "Final response: 81532.1179\n", + "Raw spend: 260795.25994475058\n", + "After adstock: 260795.59327808392\n", + "After hill transform: 0.5705233796864508\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,106.66\n", + "Adstocked value: 38,106.99\n", + "Saturated value: 0.7963\n", + "Final response: 53494.7983\n", + "Raw spend: 38106.65792833865\n", + "After adstock: 38106.99126167199\n", + "After hill transform: 0.7963434613493199\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,420.22\n", + "Adstocked value: 21,420.39\n", + "Saturated value: 0.9028\n", + "Final response: 25261.5153\n", + "Raw spend: 21420.217151940993\n", + "After adstock: 21420.393622529227\n", + "After hill transform: 0.9027647216235442\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 102,699.50\n", + "Adstocked value: 102,700.72\n", + "Saturated value: 0.1895\n", + "Final response: 102366.2167\n", + "Raw spend: 102699.50049713852\n", + "After adstock: 102700.72271936074\n", + "After hill transform: 0.18951901501335786\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,795.26\n", + "Adstocked value: 260,795.59\n", + "Saturated value: 0.5705\n", + "Final response: 81532.1179\n", + "Raw spend: 260795.25994475058\n", + "After adstock: 260795.59327808392\n", + "After hill transform: 0.5705233796864508\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,106.66\n", + "Adstocked value: 38,106.99\n", + "Saturated value: 0.7963\n", + "Final response: 53494.7983\n", + "Raw spend: 38106.65792833865\n", + "After adstock: 38106.99126167199\n", + "After hill transform: 0.7963434613493199\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,420.22\n", + "Adstocked value: 21,420.39\n", + "Saturated value: 0.9028\n", + "Final response: 25261.5153\n", + "Raw spend: 21420.217151940993\n", + "After adstock: 21420.393622529227\n", + "After hill transform: 0.9027647216235442\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 102,699.50\n", + "Adstocked value: 102,700.72\n", + "Saturated value: 0.1895\n", + "Final response: 102366.2167\n", + "Raw spend: 102699.50049712362\n", + "After adstock: 102700.72271934584\n", + "After hill transform: 0.18951901501329105\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,795.26\n", + "Adstocked value: 260,795.59\n", + "Saturated value: 0.5705\n", + "Final response: 81532.1179\n", + "Raw spend: 260795.25994476548\n", + "After adstock: 260795.59327809882\n", + "After hill transform: 0.5705233796864589\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,106.66\n", + "Adstocked value: 38,106.99\n", + "Saturated value: 0.7963\n", + "Final response: 53494.7983\n", + "Raw spend: 38106.65792833865\n", + "After adstock: 38106.99126167199\n", + "After hill transform: 0.7963434613493199\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,420.22\n", + "Adstocked value: 21,420.39\n", + "Saturated value: 0.9028\n", + "Final response: 25261.5153\n", + "Raw spend: 21420.217151940993\n", + "After adstock: 21420.393622529227\n", + "After hill transform: 0.9027647216235442\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 102,699.50\n", + "Adstocked value: 102,700.72\n", + "Saturated value: 0.1895\n", + "Final response: 102366.2167\n", + "Raw spend: 102699.50049712362\n", + "After adstock: 102700.72271934584\n", + "After hill transform: 0.18951901501329105\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,795.26\n", + "Adstocked value: 260,795.59\n", + "Saturated value: 0.5705\n", + "Final response: 81532.1179\n", + "Raw spend: 260795.25994475058\n", + "After adstock: 260795.59327808392\n", + "After hill transform: 0.5705233796864508\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,106.66\n", + "Adstocked value: 38,106.99\n", + "Saturated value: 0.7963\n", + "Final response: 53494.7983\n", + "Raw spend: 38106.657928353554\n", + "After adstock: 38106.99126168689\n", + "After hill transform: 0.7963434613494869\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,420.22\n", + "Adstocked value: 21,420.39\n", + "Saturated value: 0.9028\n", + "Final response: 25261.5153\n", + "Raw spend: 21420.217151940993\n", + "After adstock: 21420.393622529227\n", + "After hill transform: 0.9027647216235442\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 102,699.50\n", + "Adstocked value: 102,700.72\n", + "Saturated value: 0.1895\n", + "Final response: 102366.2167\n", + "Raw spend: 102699.50049712362\n", + "After adstock: 102700.72271934584\n", + "After hill transform: 0.18951901501329105\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,795.26\n", + "Adstocked value: 260,795.59\n", + "Saturated value: 0.5705\n", + "Final response: 81532.1179\n", + "Raw spend: 260795.25994475058\n", + "After adstock: 260795.59327808392\n", + "After hill transform: 0.5705233796864508\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,106.66\n", + "Adstocked value: 38,106.99\n", + "Saturated value: 0.7963\n", + "Final response: 53494.7983\n", + "Raw spend: 38106.65792833865\n", + "After adstock: 38106.99126167199\n", + "After hill transform: 0.7963434613493199\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,420.22\n", + "Adstocked value: 21,420.39\n", + "Saturated value: 0.9028\n", + "Final response: 25261.5153\n", + "Raw spend: 21420.217151955894\n", + "After adstock: 21420.39362254413\n", + "After hill transform: 0.9027647216237136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 102,699.50\n", + "Adstocked value: 102,700.72\n", + "Saturated value: 0.1895\n", + "Final response: 102366.2167\n", + "Raw spend: 102699.50049712362\n", + "After adstock: 102700.72271934584\n", + "After hill transform: 0.18951901501329105\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,795.26\n", + "Adstocked value: 260,795.59\n", + "Saturated value: 0.5705\n", + "Final response: 81532.1179\n", + "Raw spend: 260795.25994475058\n", + "After adstock: 260795.59327808392\n", + "After hill transform: 0.5705233796864508\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,106.66\n", + "Adstocked value: 38,106.99\n", + "Saturated value: 0.7963\n", + "Final response: 53494.7983\n", + "Raw spend: 38106.65792833865\n", + "After adstock: 38106.99126167199\n", + "After hill transform: 0.7963434613493199\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,420.22\n", + "Adstocked value: 21,420.39\n", + "Saturated value: 0.9028\n", + "Final response: 25261.5153\n", + "Raw spend: 21420.217151940993\n", + "After adstock: 21420.393622529227\n", + "After hill transform: 0.9027647216235442\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 102,699.50\n", + "Adstocked value: 102,700.72\n", + "Saturated value: 0.1895\n", + "Final response: 102366.2167\n", + "Raw spend: 102699.50049713852\n", + "After adstock: 102700.72271936074\n", + "After hill transform: 0.18951901501335786\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,795.26\n", + "Adstocked value: 260,795.59\n", + "Saturated value: 0.5705\n", + "Final response: 81532.1179\n", + "Raw spend: 260795.25994475058\n", + "After adstock: 260795.59327808392\n", + "After hill transform: 0.5705233796864508\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,106.66\n", + "Adstocked value: 38,106.99\n", + "Saturated value: 0.7963\n", + "Final response: 53494.7983\n", + "Raw spend: 38106.65792833865\n", + "After adstock: 38106.99126167199\n", + "After hill transform: 0.7963434613493199\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,420.22\n", + "Adstocked value: 21,420.39\n", + "Saturated value: 0.9028\n", + "Final response: 25261.5153\n", + "Raw spend: 21420.217151940993\n", + "After adstock: 21420.393622529227\n", + "After hill transform: 0.9027647216235442\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 102,699.50\n", + "Adstocked value: 102,700.72\n", + "Saturated value: 0.1895\n", + "Final response: 102366.2167\n", + "Raw spend: 102699.50049712362\n", + "After adstock: 102700.72271934584\n", + "After hill transform: 0.18951901501329105\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,795.26\n", + "Adstocked value: 260,795.59\n", + "Saturated value: 0.5705\n", + "Final response: 81532.1179\n", + "Raw spend: 260795.25994476548\n", + "After adstock: 260795.59327809882\n", + "After hill transform: 0.5705233796864589\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,106.66\n", + "Adstocked value: 38,106.99\n", + "Saturated value: 0.7963\n", + "Final response: 53494.7983\n", + "Raw spend: 38106.65792833865\n", + "After adstock: 38106.99126167199\n", + "After hill transform: 0.7963434613493199\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,420.22\n", + "Adstocked value: 21,420.39\n", + "Saturated value: 0.9028\n", + "Final response: 25261.5153\n", + "Raw spend: 21420.217151940993\n", + "After adstock: 21420.393622529227\n", + "After hill transform: 0.9027647216235442\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 102,699.50\n", + "Adstocked value: 102,700.72\n", + "Saturated value: 0.1895\n", + "Final response: 102366.2167\n", + "Raw spend: 102699.50049712362\n", + "After adstock: 102700.72271934584\n", + "After hill transform: 0.18951901501329105\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,795.26\n", + "Adstocked value: 260,795.59\n", + "Saturated value: 0.5705\n", + "Final response: 81532.1179\n", + "Raw spend: 260795.25994475058\n", + "After adstock: 260795.59327808392\n", + "After hill transform: 0.5705233796864508\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,106.66\n", + "Adstocked value: 38,106.99\n", + "Saturated value: 0.7963\n", + "Final response: 53494.7983\n", + "Raw spend: 38106.657928353554\n", + "After adstock: 38106.99126168689\n", + "After hill transform: 0.7963434613494869\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,420.22\n", + "Adstocked value: 21,420.39\n", + "Saturated value: 0.9028\n", + "Final response: 25261.5153\n", + "Raw spend: 21420.217151940993\n", + "After adstock: 21420.393622529227\n", + "After hill transform: 0.9027647216235442\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 102,699.50\n", + "Adstocked value: 102,700.72\n", + "Saturated value: 0.1895\n", + "Final response: 102366.2167\n", + "Raw spend: 102699.50049712362\n", + "After adstock: 102700.72271934584\n", + "After hill transform: 0.18951901501329105\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,795.26\n", + "Adstocked value: 260,795.59\n", + "Saturated value: 0.5705\n", + "Final response: 81532.1179\n", + "Raw spend: 260795.25994475058\n", + "After adstock: 260795.59327808392\n", + "After hill transform: 0.5705233796864508\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,106.66\n", + "Adstocked value: 38,106.99\n", + "Saturated value: 0.7963\n", + "Final response: 53494.7983\n", + "Raw spend: 38106.65792833865\n", + "After adstock: 38106.99126167199\n", + "After hill transform: 0.7963434613493199\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,420.22\n", + "Adstocked value: 21,420.39\n", + "Saturated value: 0.9028\n", + "Final response: 25261.5153\n", + "Raw spend: 21420.217151955894\n", + "After adstock: 21420.39362254413\n", + "After hill transform: 0.9027647216237136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 103,286.37\n", + "Adstocked value: 103,287.59\n", + "Saturated value: 0.1922\n", + "Final response: 103790.3740\n", + "Raw spend: 103286.36937405841\n", + "After adstock: 103287.59159628063\n", + "After hill transform: 0.19215567480785029\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,627.66\n", + "Adstocked value: 260,627.99\n", + "Saturated value: 0.5704\n", + "Final response: 81518.9154\n", + "Raw spend: 260627.6555893425\n", + "After adstock: 260627.98892267584\n", + "After hill transform: 0.5704309949729629\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,300.72\n", + "Adstocked value: 21,300.90\n", + "Saturated value: 0.9014\n", + "Final response: 25223.1397\n", + "Raw spend: 21300.72207662976\n", + "After adstock: 21300.898547217996\n", + "After hill transform: 0.9013933017954605\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 103,286.37\n", + "Adstocked value: 103,287.59\n", + "Saturated value: 0.1922\n", + "Final response: 103790.3740\n", + "Raw spend: 103286.36937405841\n", + "After adstock: 103287.59159628063\n", + "After hill transform: 0.19215567480785029\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,627.66\n", + "Adstocked value: 260,627.99\n", + "Saturated value: 0.5704\n", + "Final response: 81518.9154\n", + "Raw spend: 260627.6555893425\n", + "After adstock: 260627.98892267584\n", + "After hill transform: 0.5704309949729629\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,300.72\n", + "Adstocked value: 21,300.90\n", + "Saturated value: 0.9014\n", + "Final response: 25223.1397\n", + "Raw spend: 21300.72207662976\n", + "After adstock: 21300.898547217996\n", + "After hill transform: 0.9013933017954605\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 103,286.37\n", + "Adstocked value: 103,287.59\n", + "Saturated value: 0.1922\n", + "Final response: 103790.3740\n", + "Raw spend: 103286.36937407331\n", + "After adstock: 103287.59159629553\n", + "After hill transform: 0.1921556748079174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,627.66\n", + "Adstocked value: 260,627.99\n", + "Saturated value: 0.5704\n", + "Final response: 81518.9154\n", + "Raw spend: 260627.6555893425\n", + "After adstock: 260627.98892267584\n", + "After hill transform: 0.5704309949729629\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,300.72\n", + "Adstocked value: 21,300.90\n", + "Saturated value: 0.9014\n", + "Final response: 25223.1397\n", + "Raw spend: 21300.72207662976\n", + "After adstock: 21300.898547217996\n", + "After hill transform: 0.9013933017954605\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 103,286.37\n", + "Adstocked value: 103,287.59\n", + "Saturated value: 0.1922\n", + "Final response: 103790.3740\n", + "Raw spend: 103286.36937405841\n", + "After adstock: 103287.59159628063\n", + "After hill transform: 0.19215567480785029\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,627.66\n", + "Adstocked value: 260,627.99\n", + "Saturated value: 0.5704\n", + "Final response: 81518.9154\n", + "Raw spend: 260627.6555893574\n", + "After adstock: 260627.98892269074\n", + "After hill transform: 0.5704309949729711\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,300.72\n", + "Adstocked value: 21,300.90\n", + "Saturated value: 0.9014\n", + "Final response: 25223.1397\n", + "Raw spend: 21300.72207662976\n", + "After adstock: 21300.898547217996\n", + "After hill transform: 0.9013933017954605\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 103,286.37\n", + "Adstocked value: 103,287.59\n", + "Saturated value: 0.1922\n", + "Final response: 103790.3740\n", + "Raw spend: 103286.36937405841\n", + "After adstock: 103287.59159628063\n", + "After hill transform: 0.19215567480785029\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,627.66\n", + "Adstocked value: 260,627.99\n", + "Saturated value: 0.5704\n", + "Final response: 81518.9154\n", + "Raw spend: 260627.6555893425\n", + "After adstock: 260627.98892267584\n", + "After hill transform: 0.5704309949729629\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,300.72\n", + "Adstocked value: 21,300.90\n", + "Saturated value: 0.9014\n", + "Final response: 25223.1397\n", + "Raw spend: 21300.72207662976\n", + "After adstock: 21300.898547217996\n", + "After hill transform: 0.9013933017954605\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 103,286.37\n", + "Adstocked value: 103,287.59\n", + "Saturated value: 0.1922\n", + "Final response: 103790.3740\n", + "Raw spend: 103286.36937405841\n", + "After adstock: 103287.59159628063\n", + "After hill transform: 0.19215567480785029\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,627.66\n", + "Adstocked value: 260,627.99\n", + "Saturated value: 0.5704\n", + "Final response: 81518.9154\n", + "Raw spend: 260627.6555893425\n", + "After adstock: 260627.98892267584\n", + "After hill transform: 0.5704309949729629\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,300.72\n", + "Adstocked value: 21,300.90\n", + "Saturated value: 0.9014\n", + "Final response: 25223.1397\n", + "Raw spend: 21300.722076644663\n", + "After adstock: 21300.898547232897\n", + "After hill transform: 0.9013933017956332\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 103,286.37\n", + "Adstocked value: 103,287.59\n", + "Saturated value: 0.1922\n", + "Final response: 103790.3740\n", + "Raw spend: 103286.36937405841\n", + "After adstock: 103287.59159628063\n", + "After hill transform: 0.19215567480785029\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,627.66\n", + "Adstocked value: 260,627.99\n", + "Saturated value: 0.5704\n", + "Final response: 81518.9154\n", + "Raw spend: 260627.6555893425\n", + "After adstock: 260627.98892267584\n", + "After hill transform: 0.5704309949729629\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,300.72\n", + "Adstocked value: 21,300.90\n", + "Saturated value: 0.9014\n", + "Final response: 25223.1397\n", + "Raw spend: 21300.72207662976\n", + "After adstock: 21300.898547217996\n", + "After hill transform: 0.9013933017954605\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 103,286.37\n", + "Adstocked value: 103,287.59\n", + "Saturated value: 0.1922\n", + "Final response: 103790.3740\n", + "Raw spend: 103286.36937407331\n", + "After adstock: 103287.59159629553\n", + "After hill transform: 0.1921556748079174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,627.66\n", + "Adstocked value: 260,627.99\n", + "Saturated value: 0.5704\n", + "Final response: 81518.9154\n", + "Raw spend: 260627.6555893425\n", + "After adstock: 260627.98892267584\n", + "After hill transform: 0.5704309949729629\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,300.72\n", + "Adstocked value: 21,300.90\n", + "Saturated value: 0.9014\n", + "Final response: 25223.1397\n", + "Raw spend: 21300.72207662976\n", + "After adstock: 21300.898547217996\n", + "After hill transform: 0.9013933017954605\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 103,286.37\n", + "Adstocked value: 103,287.59\n", + "Saturated value: 0.1922\n", + "Final response: 103790.3740\n", + "Raw spend: 103286.36937405841\n", + "After adstock: 103287.59159628063\n", + "After hill transform: 0.19215567480785029\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,627.66\n", + "Adstocked value: 260,627.99\n", + "Saturated value: 0.5704\n", + "Final response: 81518.9154\n", + "Raw spend: 260627.6555893574\n", + "After adstock: 260627.98892269074\n", + "After hill transform: 0.5704309949729711\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,300.72\n", + "Adstocked value: 21,300.90\n", + "Saturated value: 0.9014\n", + "Final response: 25223.1397\n", + "Raw spend: 21300.72207662976\n", + "After adstock: 21300.898547217996\n", + "After hill transform: 0.9013933017954605\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 103,286.37\n", + "Adstocked value: 103,287.59\n", + "Saturated value: 0.1922\n", + "Final response: 103790.3740\n", + "Raw spend: 103286.36937405841\n", + "After adstock: 103287.59159628063\n", + "After hill transform: 0.19215567480785029\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,627.66\n", + "Adstocked value: 260,627.99\n", + "Saturated value: 0.5704\n", + "Final response: 81518.9154\n", + "Raw spend: 260627.6555893425\n", + "After adstock: 260627.98892267584\n", + "After hill transform: 0.5704309949729629\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,300.72\n", + "Adstocked value: 21,300.90\n", + "Saturated value: 0.9014\n", + "Final response: 25223.1397\n", + "Raw spend: 21300.72207662976\n", + "After adstock: 21300.898547217996\n", + "After hill transform: 0.9013933017954605\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 103,286.37\n", + "Adstocked value: 103,287.59\n", + "Saturated value: 0.1922\n", + "Final response: 103790.3740\n", + "Raw spend: 103286.36937405841\n", + "After adstock: 103287.59159628063\n", + "After hill transform: 0.19215567480785029\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,627.66\n", + "Adstocked value: 260,627.99\n", + "Saturated value: 0.5704\n", + "Final response: 81518.9154\n", + "Raw spend: 260627.6555893425\n", + "After adstock: 260627.98892267584\n", + "After hill transform: 0.5704309949729629\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,300.72\n", + "Adstocked value: 21,300.90\n", + "Saturated value: 0.9014\n", + "Final response: 25223.1397\n", + "Raw spend: 21300.722076644663\n", + "After adstock: 21300.898547232897\n", + "After hill transform: 0.9013933017956332\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 103,294.07\n", + "Adstocked value: 103,295.29\n", + "Saturated value: 0.1922\n", + "Final response: 103809.1100\n", + "Raw spend: 103294.07123377752\n", + "After adstock: 103295.29345599974\n", + "After hill transform: 0.19219036230186828\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,626.70\n", + "Adstocked value: 260,627.03\n", + "Saturated value: 0.5704\n", + "Final response: 81518.8398\n", + "Raw spend: 260626.69608809092\n", + "After adstock: 260627.02942142426\n", + "After hill transform: 0.5704304659038963\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,300.41\n", + "Adstocked value: 21,300.59\n", + "Saturated value: 0.9014\n", + "Final response: 25223.0392\n", + "Raw spend: 21300.411763809523\n", + "After adstock: 21300.588234397757\n", + "After hill transform: 0.9013897080073793\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 103,294.07\n", + "Adstocked value: 103,295.29\n", + "Saturated value: 0.1922\n", + "Final response: 103809.1100\n", + "Raw spend: 103294.07123377752\n", + "After adstock: 103295.29345599974\n", + "After hill transform: 0.19219036230186828\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,626.70\n", + "Adstocked value: 260,627.03\n", + "Saturated value: 0.5704\n", + "Final response: 81518.8398\n", + "Raw spend: 260626.69608809092\n", + "After adstock: 260627.02942142426\n", + "After hill transform: 0.5704304659038963\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,300.41\n", + "Adstocked value: 21,300.59\n", + "Saturated value: 0.9014\n", + "Final response: 25223.0392\n", + "Raw spend: 21300.411763809523\n", + "After adstock: 21300.588234397757\n", + "After hill transform: 0.9013897080073793\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 103,294.07\n", + "Adstocked value: 103,295.29\n", + "Saturated value: 0.1922\n", + "Final response: 103809.1100\n", + "Raw spend: 103294.07123379242\n", + "After adstock: 103295.29345601464\n", + "After hill transform: 0.1921903623019354\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,626.70\n", + "Adstocked value: 260,627.03\n", + "Saturated value: 0.5704\n", + "Final response: 81518.8398\n", + "Raw spend: 260626.69608809092\n", + "After adstock: 260627.02942142426\n", + "After hill transform: 0.5704304659038963\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,300.41\n", + "Adstocked value: 21,300.59\n", + "Saturated value: 0.9014\n", + "Final response: 25223.0392\n", + "Raw spend: 21300.411763809523\n", + "After adstock: 21300.588234397757\n", + "After hill transform: 0.9013897080073793\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 103,294.07\n", + "Adstocked value: 103,295.29\n", + "Saturated value: 0.1922\n", + "Final response: 103809.1100\n", + "Raw spend: 103294.07123377752\n", + "After adstock: 103295.29345599974\n", + "After hill transform: 0.19219036230186828\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,626.70\n", + "Adstocked value: 260,627.03\n", + "Saturated value: 0.5704\n", + "Final response: 81518.8398\n", + "Raw spend: 260626.69608810582\n", + "After adstock: 260627.02942143916\n", + "After hill transform: 0.5704304659039046\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,300.41\n", + "Adstocked value: 21,300.59\n", + "Saturated value: 0.9014\n", + "Final response: 25223.0392\n", + "Raw spend: 21300.411763809523\n", + "After adstock: 21300.588234397757\n", + "After hill transform: 0.9013897080073793\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 103,294.07\n", + "Adstocked value: 103,295.29\n", + "Saturated value: 0.1922\n", + "Final response: 103809.1100\n", + "Raw spend: 103294.07123377752\n", + "After adstock: 103295.29345599974\n", + "After hill transform: 0.19219036230186828\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,626.70\n", + "Adstocked value: 260,627.03\n", + "Saturated value: 0.5704\n", + "Final response: 81518.8398\n", + "Raw spend: 260626.69608809092\n", + "After adstock: 260627.02942142426\n", + "After hill transform: 0.5704304659038963\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,300.41\n", + "Adstocked value: 21,300.59\n", + "Saturated value: 0.9014\n", + "Final response: 25223.0392\n", + "Raw spend: 21300.411763809523\n", + "After adstock: 21300.588234397757\n", + "After hill transform: 0.9013897080073793\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 103,294.07\n", + "Adstocked value: 103,295.29\n", + "Saturated value: 0.1922\n", + "Final response: 103809.1100\n", + "Raw spend: 103294.07123377752\n", + "After adstock: 103295.29345599974\n", + "After hill transform: 0.19219036230186828\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,626.70\n", + "Adstocked value: 260,627.03\n", + "Saturated value: 0.5704\n", + "Final response: 81518.8398\n", + "Raw spend: 260626.69608809092\n", + "After adstock: 260627.02942142426\n", + "After hill transform: 0.5704304659038963\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,300.41\n", + "Adstocked value: 21,300.59\n", + "Saturated value: 0.9014\n", + "Final response: 25223.0392\n", + "Raw spend: 21300.411763824424\n", + "After adstock: 21300.58823441266\n", + "After hill transform: 0.901389708007552\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 103,294.07\n", + "Adstocked value: 103,295.29\n", + "Saturated value: 0.1922\n", + "Final response: 103809.1100\n", + "Raw spend: 103294.07123377752\n", + "After adstock: 103295.29345599974\n", + "After hill transform: 0.19219036230186828\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,626.70\n", + "Adstocked value: 260,627.03\n", + "Saturated value: 0.5704\n", + "Final response: 81518.8398\n", + "Raw spend: 260626.69608809092\n", + "After adstock: 260627.02942142426\n", + "After hill transform: 0.5704304659038963\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,300.41\n", + "Adstocked value: 21,300.59\n", + "Saturated value: 0.9014\n", + "Final response: 25223.0392\n", + "Raw spend: 21300.411763809523\n", + "After adstock: 21300.588234397757\n", + "After hill transform: 0.9013897080073793\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 103,294.07\n", + "Adstocked value: 103,295.29\n", + "Saturated value: 0.1922\n", + "Final response: 103809.1100\n", + "Raw spend: 103294.07123379242\n", + "After adstock: 103295.29345601464\n", + "After hill transform: 0.1921903623019354\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,626.70\n", + "Adstocked value: 260,627.03\n", + "Saturated value: 0.5704\n", + "Final response: 81518.8398\n", + "Raw spend: 260626.69608809092\n", + "After adstock: 260627.02942142426\n", + "After hill transform: 0.5704304659038963\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,300.41\n", + "Adstocked value: 21,300.59\n", + "Saturated value: 0.9014\n", + "Final response: 25223.0392\n", + "Raw spend: 21300.411763809523\n", + "After adstock: 21300.588234397757\n", + "After hill transform: 0.9013897080073793\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 103,294.07\n", + "Adstocked value: 103,295.29\n", + "Saturated value: 0.1922\n", + "Final response: 103809.1100\n", + "Raw spend: 103294.07123377752\n", + "After adstock: 103295.29345599974\n", + "After hill transform: 0.19219036230186828\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,626.70\n", + "Adstocked value: 260,627.03\n", + "Saturated value: 0.5704\n", + "Final response: 81518.8398\n", + "Raw spend: 260626.69608810582\n", + "After adstock: 260627.02942143916\n", + "After hill transform: 0.5704304659039046\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,300.41\n", + "Adstocked value: 21,300.59\n", + "Saturated value: 0.9014\n", + "Final response: 25223.0392\n", + "Raw spend: 21300.411763809523\n", + "After adstock: 21300.588234397757\n", + "After hill transform: 0.9013897080073793\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 103,294.07\n", + "Adstocked value: 103,295.29\n", + "Saturated value: 0.1922\n", + "Final response: 103809.1100\n", + "Raw spend: 103294.07123377752\n", + "After adstock: 103295.29345599974\n", + "After hill transform: 0.19219036230186828\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,626.70\n", + "Adstocked value: 260,627.03\n", + "Saturated value: 0.5704\n", + "Final response: 81518.8398\n", + "Raw spend: 260626.69608809092\n", + "After adstock: 260627.02942142426\n", + "After hill transform: 0.5704304659038963\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,300.41\n", + "Adstocked value: 21,300.59\n", + "Saturated value: 0.9014\n", + "Final response: 25223.0392\n", + "Raw spend: 21300.411763809523\n", + "After adstock: 21300.588234397757\n", + "After hill transform: 0.9013897080073793\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 103,294.07\n", + "Adstocked value: 103,295.29\n", + "Saturated value: 0.1922\n", + "Final response: 103809.1100\n", + "Raw spend: 103294.07123377752\n", + "After adstock: 103295.29345599974\n", + "After hill transform: 0.19219036230186828\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,626.70\n", + "Adstocked value: 260,627.03\n", + "Saturated value: 0.5704\n", + "Final response: 81518.8398\n", + "Raw spend: 260626.69608809092\n", + "After adstock: 260627.02942142426\n", + "After hill transform: 0.5704304659038963\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,300.41\n", + "Adstocked value: 21,300.59\n", + "Saturated value: 0.9014\n", + "Final response: 25223.0392\n", + "Raw spend: 21300.411763824424\n", + "After adstock: 21300.58823441266\n", + "After hill transform: 0.901389708007552\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 103,332.64\n", + "Adstocked value: 103,333.86\n", + "Saturated value: 0.1924\n", + "Final response: 103902.9481\n", + "Raw spend: 103332.63825210246\n", + "After adstock: 103333.86047432468\n", + "After hill transform: 0.1923640925821147\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,621.89\n", + "Adstocked value: 260,622.22\n", + "Saturated value: 0.5704\n", + "Final response: 81518.4612\n", + "Raw spend: 260621.89135080084\n", + "After adstock: 260622.22468413418\n", + "After hill transform: 0.5704278165396537\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,298.88\n", + "Adstocked value: 21,299.05\n", + "Saturated value: 0.9014\n", + "Final response: 25222.5412\n", + "Raw spend: 21298.87546662244\n", + "After adstock: 21299.051937210676\n", + "After hill transform: 0.9013719133860666\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 103,332.64\n", + "Adstocked value: 103,333.86\n", + "Saturated value: 0.1924\n", + "Final response: 103902.9481\n", + "Raw spend: 103332.63825210246\n", + "After adstock: 103333.86047432468\n", + "After hill transform: 0.1923640925821147\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,621.89\n", + "Adstocked value: 260,622.22\n", + "Saturated value: 0.5704\n", + "Final response: 81518.4612\n", + "Raw spend: 260621.89135080084\n", + "After adstock: 260622.22468413418\n", + "After hill transform: 0.5704278165396537\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,298.88\n", + "Adstocked value: 21,299.05\n", + "Saturated value: 0.9014\n", + "Final response: 25222.5412\n", + "Raw spend: 21298.87546662244\n", + "After adstock: 21299.051937210676\n", + "After hill transform: 0.9013719133860666\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 103,332.64\n", + "Adstocked value: 103,333.86\n", + "Saturated value: 0.1924\n", + "Final response: 103902.9481\n", + "Raw spend: 103332.63825211737\n", + "After adstock: 103333.86047433958\n", + "After hill transform: 0.19236409258218182\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,621.89\n", + "Adstocked value: 260,622.22\n", + "Saturated value: 0.5704\n", + "Final response: 81518.4612\n", + "Raw spend: 260621.89135080084\n", + "After adstock: 260622.22468413418\n", + "After hill transform: 0.5704278165396537\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,298.88\n", + "Adstocked value: 21,299.05\n", + "Saturated value: 0.9014\n", + "Final response: 25222.5412\n", + "Raw spend: 21298.87546662244\n", + "After adstock: 21299.051937210676\n", + "After hill transform: 0.9013719133860666\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 103,332.64\n", + "Adstocked value: 103,333.86\n", + "Saturated value: 0.1924\n", + "Final response: 103902.9481\n", + "Raw spend: 103332.63825210246\n", + "After adstock: 103333.86047432468\n", + "After hill transform: 0.1923640925821147\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,621.89\n", + "Adstocked value: 260,622.22\n", + "Saturated value: 0.5704\n", + "Final response: 81518.4612\n", + "Raw spend: 260621.89135081574\n", + "After adstock: 260622.22468414909\n", + "After hill transform: 0.570427816539662\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,298.88\n", + "Adstocked value: 21,299.05\n", + "Saturated value: 0.9014\n", + "Final response: 25222.5412\n", + "Raw spend: 21298.87546662244\n", + "After adstock: 21299.051937210676\n", + "After hill transform: 0.9013719133860666\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 103,332.64\n", + "Adstocked value: 103,333.86\n", + "Saturated value: 0.1924\n", + "Final response: 103902.9481\n", + "Raw spend: 103332.63825210246\n", + "After adstock: 103333.86047432468\n", + "After hill transform: 0.1923640925821147\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,621.89\n", + "Adstocked value: 260,622.22\n", + "Saturated value: 0.5704\n", + "Final response: 81518.4612\n", + "Raw spend: 260621.89135080084\n", + "After adstock: 260622.22468413418\n", + "After hill transform: 0.5704278165396537\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,298.88\n", + "Adstocked value: 21,299.05\n", + "Saturated value: 0.9014\n", + "Final response: 25222.5412\n", + "Raw spend: 21298.87546662244\n", + "After adstock: 21299.051937210676\n", + "After hill transform: 0.9013719133860666\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 103,332.64\n", + "Adstocked value: 103,333.86\n", + "Saturated value: 0.1924\n", + "Final response: 103902.9481\n", + "Raw spend: 103332.63825210246\n", + "After adstock: 103333.86047432468\n", + "After hill transform: 0.1923640925821147\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,621.89\n", + "Adstocked value: 260,622.22\n", + "Saturated value: 0.5704\n", + "Final response: 81518.4612\n", + "Raw spend: 260621.89135080084\n", + "After adstock: 260622.22468413418\n", + "After hill transform: 0.5704278165396537\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,298.88\n", + "Adstocked value: 21,299.05\n", + "Saturated value: 0.9014\n", + "Final response: 25222.5412\n", + "Raw spend: 21298.875466637342\n", + "After adstock: 21299.051937225577\n", + "After hill transform: 0.9013719133862391\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 103,332.64\n", + "Adstocked value: 103,333.86\n", + "Saturated value: 0.1924\n", + "Final response: 103902.9481\n", + "Raw spend: 103332.63825210246\n", + "After adstock: 103333.86047432468\n", + "After hill transform: 0.1923640925821147\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,621.89\n", + "Adstocked value: 260,622.22\n", + "Saturated value: 0.5704\n", + "Final response: 81518.4612\n", + "Raw spend: 260621.89135080084\n", + "After adstock: 260622.22468413418\n", + "After hill transform: 0.5704278165396537\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,298.88\n", + "Adstocked value: 21,299.05\n", + "Saturated value: 0.9014\n", + "Final response: 25222.5412\n", + "Raw spend: 21298.87546662244\n", + "After adstock: 21299.051937210676\n", + "After hill transform: 0.9013719133860666\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 103,332.64\n", + "Adstocked value: 103,333.86\n", + "Saturated value: 0.1924\n", + "Final response: 103902.9481\n", + "Raw spend: 103332.63825211737\n", + "After adstock: 103333.86047433958\n", + "After hill transform: 0.19236409258218182\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,621.89\n", + "Adstocked value: 260,622.22\n", + "Saturated value: 0.5704\n", + "Final response: 81518.4612\n", + "Raw spend: 260621.89135080084\n", + "After adstock: 260622.22468413418\n", + "After hill transform: 0.5704278165396537\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,298.88\n", + "Adstocked value: 21,299.05\n", + "Saturated value: 0.9014\n", + "Final response: 25222.5412\n", + "Raw spend: 21298.87546662244\n", + "After adstock: 21299.051937210676\n", + "After hill transform: 0.9013719133860666\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 103,332.64\n", + "Adstocked value: 103,333.86\n", + "Saturated value: 0.1924\n", + "Final response: 103902.9481\n", + "Raw spend: 103332.63825210246\n", + "After adstock: 103333.86047432468\n", + "After hill transform: 0.1923640925821147\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,621.89\n", + "Adstocked value: 260,622.22\n", + "Saturated value: 0.5704\n", + "Final response: 81518.4612\n", + "Raw spend: 260621.89135081574\n", + "After adstock: 260622.22468414909\n", + "After hill transform: 0.570427816539662\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,298.88\n", + "Adstocked value: 21,299.05\n", + "Saturated value: 0.9014\n", + "Final response: 25222.5412\n", + "Raw spend: 21298.87546662244\n", + "After adstock: 21299.051937210676\n", + "After hill transform: 0.9013719133860666\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 103,332.64\n", + "Adstocked value: 103,333.86\n", + "Saturated value: 0.1924\n", + "Final response: 103902.9481\n", + "Raw spend: 103332.63825210246\n", + "After adstock: 103333.86047432468\n", + "After hill transform: 0.1923640925821147\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,621.89\n", + "Adstocked value: 260,622.22\n", + "Saturated value: 0.5704\n", + "Final response: 81518.4612\n", + "Raw spend: 260621.89135080084\n", + "After adstock: 260622.22468413418\n", + "After hill transform: 0.5704278165396537\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,298.88\n", + "Adstocked value: 21,299.05\n", + "Saturated value: 0.9014\n", + "Final response: 25222.5412\n", + "Raw spend: 21298.87546662244\n", + "After adstock: 21299.051937210676\n", + "After hill transform: 0.9013719133860666\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 103,332.64\n", + "Adstocked value: 103,333.86\n", + "Saturated value: 0.1924\n", + "Final response: 103902.9481\n", + "Raw spend: 103332.63825210246\n", + "After adstock: 103333.86047432468\n", + "After hill transform: 0.1923640925821147\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,621.89\n", + "Adstocked value: 260,622.22\n", + "Saturated value: 0.5704\n", + "Final response: 81518.4612\n", + "Raw spend: 260621.89135080084\n", + "After adstock: 260622.22468413418\n", + "After hill transform: 0.5704278165396537\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,298.88\n", + "Adstocked value: 21,299.05\n", + "Saturated value: 0.9014\n", + "Final response: 25222.5412\n", + "Raw spend: 21298.875466637342\n", + "After adstock: 21299.051937225577\n", + "After hill transform: 0.9013719133862391\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 103,525.43\n", + "Adstocked value: 103,526.66\n", + "Saturated value: 0.1932\n", + "Final response: 104372.4848\n", + "Raw spend: 103525.43373376004\n", + "After adstock: 103526.65595598226\n", + "After hill transform: 0.19323338458617373\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,597.89\n", + "Adstocked value: 260,598.23\n", + "Saturated value: 0.5704\n", + "Final response: 81516.5700\n", + "Raw spend: 260597.89305774073\n", + "After adstock: 260598.22639107407\n", + "After hill transform: 0.5704145829288534\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,291.20\n", + "Adstocked value: 21,291.37\n", + "Saturated value: 0.9013\n", + "Final response: 25220.0506\n", + "Raw spend: 21291.196580192016\n", + "After adstock: 21291.37305078025\n", + "After hill transform: 0.9012829082512801\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 103,525.43\n", + "Adstocked value: 103,526.66\n", + "Saturated value: 0.1932\n", + "Final response: 104372.4848\n", + "Raw spend: 103525.43373376004\n", + "After adstock: 103526.65595598226\n", + "After hill transform: 0.19323338458617373\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,597.89\n", + "Adstocked value: 260,598.23\n", + "Saturated value: 0.5704\n", + "Final response: 81516.5700\n", + "Raw spend: 260597.89305774073\n", + "After adstock: 260598.22639107407\n", + "After hill transform: 0.5704145829288534\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,291.20\n", + "Adstocked value: 21,291.37\n", + "Saturated value: 0.9013\n", + "Final response: 25220.0506\n", + "Raw spend: 21291.196580192016\n", + "After adstock: 21291.37305078025\n", + "After hill transform: 0.9012829082512801\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 103,525.43\n", + "Adstocked value: 103,526.66\n", + "Saturated value: 0.1932\n", + "Final response: 104372.4848\n", + "Raw spend: 103525.43373377495\n", + "After adstock: 103526.65595599716\n", + "After hill transform: 0.19323338458624095\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,597.89\n", + "Adstocked value: 260,598.23\n", + "Saturated value: 0.5704\n", + "Final response: 81516.5700\n", + "Raw spend: 260597.89305774073\n", + "After adstock: 260598.22639107407\n", + "After hill transform: 0.5704145829288534\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,291.20\n", + "Adstocked value: 21,291.37\n", + "Saturated value: 0.9013\n", + "Final response: 25220.0506\n", + "Raw spend: 21291.196580192016\n", + "After adstock: 21291.37305078025\n", + "After hill transform: 0.9012829082512801\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 103,525.43\n", + "Adstocked value: 103,526.66\n", + "Saturated value: 0.1932\n", + "Final response: 104372.4848\n", + "Raw spend: 103525.43373376004\n", + "After adstock: 103526.65595598226\n", + "After hill transform: 0.19323338458617373\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,597.89\n", + "Adstocked value: 260,598.23\n", + "Saturated value: 0.5704\n", + "Final response: 81516.5700\n", + "Raw spend: 260597.89305775563\n", + "After adstock: 260598.22639108897\n", + "After hill transform: 0.5704145829288617\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,291.20\n", + "Adstocked value: 21,291.37\n", + "Saturated value: 0.9013\n", + "Final response: 25220.0506\n", + "Raw spend: 21291.196580192016\n", + "After adstock: 21291.37305078025\n", + "After hill transform: 0.9012829082512801\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 103,525.43\n", + "Adstocked value: 103,526.66\n", + "Saturated value: 0.1932\n", + "Final response: 104372.4848\n", + "Raw spend: 103525.43373376004\n", + "After adstock: 103526.65595598226\n", + "After hill transform: 0.19323338458617373\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,597.89\n", + "Adstocked value: 260,598.23\n", + "Saturated value: 0.5704\n", + "Final response: 81516.5700\n", + "Raw spend: 260597.89305774073\n", + "After adstock: 260598.22639107407\n", + "After hill transform: 0.5704145829288534\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,291.20\n", + "Adstocked value: 21,291.37\n", + "Saturated value: 0.9013\n", + "Final response: 25220.0506\n", + "Raw spend: 21291.196580192016\n", + "After adstock: 21291.37305078025\n", + "After hill transform: 0.9012829082512801\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 103,525.43\n", + "Adstocked value: 103,526.66\n", + "Saturated value: 0.1932\n", + "Final response: 104372.4848\n", + "Raw spend: 103525.43373376004\n", + "After adstock: 103526.65595598226\n", + "After hill transform: 0.19323338458617373\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,597.89\n", + "Adstocked value: 260,598.23\n", + "Saturated value: 0.5704\n", + "Final response: 81516.5700\n", + "Raw spend: 260597.89305774073\n", + "After adstock: 260598.22639107407\n", + "After hill transform: 0.5704145829288534\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,291.20\n", + "Adstocked value: 21,291.37\n", + "Saturated value: 0.9013\n", + "Final response: 25220.0506\n", + "Raw spend: 21291.196580206917\n", + "After adstock: 21291.37305079515\n", + "After hill transform: 0.901282908251453\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 103,525.43\n", + "Adstocked value: 103,526.66\n", + "Saturated value: 0.1932\n", + "Final response: 104372.4848\n", + "Raw spend: 103525.43373376004\n", + "After adstock: 103526.65595598226\n", + "After hill transform: 0.19323338458617373\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,597.89\n", + "Adstocked value: 260,598.23\n", + "Saturated value: 0.5704\n", + "Final response: 81516.5700\n", + "Raw spend: 260597.89305774073\n", + "After adstock: 260598.22639107407\n", + "After hill transform: 0.5704145829288534\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,291.20\n", + "Adstocked value: 21,291.37\n", + "Saturated value: 0.9013\n", + "Final response: 25220.0506\n", + "Raw spend: 21291.196580192016\n", + "After adstock: 21291.37305078025\n", + "After hill transform: 0.9012829082512801\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 103,525.43\n", + "Adstocked value: 103,526.66\n", + "Saturated value: 0.1932\n", + "Final response: 104372.4848\n", + "Raw spend: 103525.43373377495\n", + "After adstock: 103526.65595599716\n", + "After hill transform: 0.19323338458624095\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,597.89\n", + "Adstocked value: 260,598.23\n", + "Saturated value: 0.5704\n", + "Final response: 81516.5700\n", + "Raw spend: 260597.89305774073\n", + "After adstock: 260598.22639107407\n", + "After hill transform: 0.5704145829288534\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,291.20\n", + "Adstocked value: 21,291.37\n", + "Saturated value: 0.9013\n", + "Final response: 25220.0506\n", + "Raw spend: 21291.196580192016\n", + "After adstock: 21291.37305078025\n", + "After hill transform: 0.9012829082512801\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 103,525.43\n", + "Adstocked value: 103,526.66\n", + "Saturated value: 0.1932\n", + "Final response: 104372.4848\n", + "Raw spend: 103525.43373376004\n", + "After adstock: 103526.65595598226\n", + "After hill transform: 0.19323338458617373\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,597.89\n", + "Adstocked value: 260,598.23\n", + "Saturated value: 0.5704\n", + "Final response: 81516.5700\n", + "Raw spend: 260597.89305775563\n", + "After adstock: 260598.22639108897\n", + "After hill transform: 0.5704145829288617\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,291.20\n", + "Adstocked value: 21,291.37\n", + "Saturated value: 0.9013\n", + "Final response: 25220.0506\n", + "Raw spend: 21291.196580192016\n", + "After adstock: 21291.37305078025\n", + "After hill transform: 0.9012829082512801\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 103,525.43\n", + "Adstocked value: 103,526.66\n", + "Saturated value: 0.1932\n", + "Final response: 104372.4848\n", + "Raw spend: 103525.43373376004\n", + "After adstock: 103526.65595598226\n", + "After hill transform: 0.19323338458617373\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,597.89\n", + "Adstocked value: 260,598.23\n", + "Saturated value: 0.5704\n", + "Final response: 81516.5700\n", + "Raw spend: 260597.89305774073\n", + "After adstock: 260598.22639107407\n", + "After hill transform: 0.5704145829288534\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,291.20\n", + "Adstocked value: 21,291.37\n", + "Saturated value: 0.9013\n", + "Final response: 25220.0506\n", + "Raw spend: 21291.196580192016\n", + "After adstock: 21291.37305078025\n", + "After hill transform: 0.9012829082512801\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 103,525.43\n", + "Adstocked value: 103,526.66\n", + "Saturated value: 0.1932\n", + "Final response: 104372.4848\n", + "Raw spend: 103525.43373376004\n", + "After adstock: 103526.65595598226\n", + "After hill transform: 0.19323338458617373\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,597.89\n", + "Adstocked value: 260,598.23\n", + "Saturated value: 0.5704\n", + "Final response: 81516.5700\n", + "Raw spend: 260597.89305774073\n", + "After adstock: 260598.22639107407\n", + "After hill transform: 0.5704145829288534\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,291.20\n", + "Adstocked value: 21,291.37\n", + "Saturated value: 0.9013\n", + "Final response: 25220.0506\n", + "Raw spend: 21291.196580206917\n", + "After adstock: 21291.37305079515\n", + "After hill transform: 0.901282908251453\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 104,490.97\n", + "Adstocked value: 104,492.20\n", + "Saturated value: 0.1976\n", + "Final response: 106734.9167\n", + "Raw spend: 104490.97360319288\n", + "After adstock: 104492.1958254151\n", + "After hill transform: 0.19760714938126192\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,477.71\n", + "Adstocked value: 260,478.04\n", + "Saturated value: 0.5703\n", + "Final response: 81507.0959\n", + "Raw spend: 260477.70632593986\n", + "After adstock: 260478.0396592732\n", + "After hill transform: 0.5703482873424676\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34470519121\n", + "After adstock: 38566.678038524544\n", + "After hill transform: 0.8014150987368636\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,252.74\n", + "Adstocked value: 21,252.91\n", + "Saturated value: 0.9008\n", + "Final response: 25207.5330\n", + "Raw spend: 21252.737183319587\n", + "After adstock: 21252.91365390782\n", + "After hill transform: 0.9008355669678745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 104,490.97\n", + "Adstocked value: 104,492.20\n", + "Saturated value: 0.1976\n", + "Final response: 106734.9167\n", + "Raw spend: 104490.97360319288\n", + "After adstock: 104492.1958254151\n", + "After hill transform: 0.19760714938126192\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,477.71\n", + "Adstocked value: 260,478.04\n", + "Saturated value: 0.5703\n", + "Final response: 81507.0959\n", + "Raw spend: 260477.70632593986\n", + "After adstock: 260478.0396592732\n", + "After hill transform: 0.5703482873424676\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34470519121\n", + "After adstock: 38566.678038524544\n", + "After hill transform: 0.8014150987368636\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,252.74\n", + "Adstocked value: 21,252.91\n", + "Saturated value: 0.9008\n", + "Final response: 25207.5330\n", + "Raw spend: 21252.737183319587\n", + "After adstock: 21252.91365390782\n", + "After hill transform: 0.9008355669678745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 104,490.97\n", + "Adstocked value: 104,492.20\n", + "Saturated value: 0.1976\n", + "Final response: 106734.9167\n", + "Raw spend: 104490.97360320778\n", + "After adstock: 104492.19582543\n", + "After hill transform: 0.19760714938132967\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,477.71\n", + "Adstocked value: 260,478.04\n", + "Saturated value: 0.5703\n", + "Final response: 81507.0959\n", + "Raw spend: 260477.70632593986\n", + "After adstock: 260478.0396592732\n", + "After hill transform: 0.5703482873424676\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34470519121\n", + "After adstock: 38566.678038524544\n", + "After hill transform: 0.8014150987368636\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,252.74\n", + "Adstocked value: 21,252.91\n", + "Saturated value: 0.9008\n", + "Final response: 25207.5330\n", + "Raw spend: 21252.737183319587\n", + "After adstock: 21252.91365390782\n", + "After hill transform: 0.9008355669678745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 104,490.97\n", + "Adstocked value: 104,492.20\n", + "Saturated value: 0.1976\n", + "Final response: 106734.9167\n", + "Raw spend: 104490.97360319288\n", + "After adstock: 104492.1958254151\n", + "After hill transform: 0.19760714938126192\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,477.71\n", + "Adstocked value: 260,478.04\n", + "Saturated value: 0.5703\n", + "Final response: 81507.0959\n", + "Raw spend: 260477.70632595476\n", + "After adstock: 260478.0396592881\n", + "After hill transform: 0.5703482873424758\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34470519121\n", + "After adstock: 38566.678038524544\n", + "After hill transform: 0.8014150987368636\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,252.74\n", + "Adstocked value: 21,252.91\n", + "Saturated value: 0.9008\n", + "Final response: 25207.5330\n", + "Raw spend: 21252.737183319587\n", + "After adstock: 21252.91365390782\n", + "After hill transform: 0.9008355669678745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 104,490.97\n", + "Adstocked value: 104,492.20\n", + "Saturated value: 0.1976\n", + "Final response: 106734.9167\n", + "Raw spend: 104490.97360319288\n", + "After adstock: 104492.1958254151\n", + "After hill transform: 0.19760714938126192\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,477.71\n", + "Adstocked value: 260,478.04\n", + "Saturated value: 0.5703\n", + "Final response: 81507.0959\n", + "Raw spend: 260477.70632593986\n", + "After adstock: 260478.0396592732\n", + "After hill transform: 0.5703482873424676\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34470520611\n", + "After adstock: 38566.678038539445\n", + "After hill transform: 0.8014150987370253\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,252.74\n", + "Adstocked value: 21,252.91\n", + "Saturated value: 0.9008\n", + "Final response: 25207.5330\n", + "Raw spend: 21252.737183319587\n", + "After adstock: 21252.91365390782\n", + "After hill transform: 0.9008355669678745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 104,490.97\n", + "Adstocked value: 104,492.20\n", + "Saturated value: 0.1976\n", + "Final response: 106734.9167\n", + "Raw spend: 104490.97360319288\n", + "After adstock: 104492.1958254151\n", + "After hill transform: 0.19760714938126192\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,477.71\n", + "Adstocked value: 260,478.04\n", + "Saturated value: 0.5703\n", + "Final response: 81507.0959\n", + "Raw spend: 260477.70632593986\n", + "After adstock: 260478.0396592732\n", + "After hill transform: 0.5703482873424676\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34470519121\n", + "After adstock: 38566.678038524544\n", + "After hill transform: 0.8014150987368636\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,252.74\n", + "Adstocked value: 21,252.91\n", + "Saturated value: 0.9008\n", + "Final response: 25207.5330\n", + "Raw spend: 21252.737183334488\n", + "After adstock: 21252.913653922722\n", + "After hill transform: 0.9008355669680483\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 104,490.97\n", + "Adstocked value: 104,492.20\n", + "Saturated value: 0.1976\n", + "Final response: 106734.9167\n", + "Raw spend: 104490.97360319288\n", + "After adstock: 104492.1958254151\n", + "After hill transform: 0.19760714938126192\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,477.71\n", + "Adstocked value: 260,478.04\n", + "Saturated value: 0.5703\n", + "Final response: 81507.0959\n", + "Raw spend: 260477.70632593986\n", + "After adstock: 260478.0396592732\n", + "After hill transform: 0.5703482873424676\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34470519121\n", + "After adstock: 38566.678038524544\n", + "After hill transform: 0.8014150987368636\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,252.74\n", + "Adstocked value: 21,252.91\n", + "Saturated value: 0.9008\n", + "Final response: 25207.5330\n", + "Raw spend: 21252.737183319587\n", + "After adstock: 21252.91365390782\n", + "After hill transform: 0.9008355669678745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 104,490.97\n", + "Adstocked value: 104,492.20\n", + "Saturated value: 0.1976\n", + "Final response: 106734.9167\n", + "Raw spend: 104490.97360320778\n", + "After adstock: 104492.19582543\n", + "After hill transform: 0.19760714938132967\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,477.71\n", + "Adstocked value: 260,478.04\n", + "Saturated value: 0.5703\n", + "Final response: 81507.0959\n", + "Raw spend: 260477.70632593986\n", + "After adstock: 260478.0396592732\n", + "After hill transform: 0.5703482873424676\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34470519121\n", + "After adstock: 38566.678038524544\n", + "After hill transform: 0.8014150987368636\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,252.74\n", + "Adstocked value: 21,252.91\n", + "Saturated value: 0.9008\n", + "Final response: 25207.5330\n", + "Raw spend: 21252.737183319587\n", + "After adstock: 21252.91365390782\n", + "After hill transform: 0.9008355669678745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 104,490.97\n", + "Adstocked value: 104,492.20\n", + "Saturated value: 0.1976\n", + "Final response: 106734.9167\n", + "Raw spend: 104490.97360319288\n", + "After adstock: 104492.1958254151\n", + "After hill transform: 0.19760714938126192\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,477.71\n", + "Adstocked value: 260,478.04\n", + "Saturated value: 0.5703\n", + "Final response: 81507.0959\n", + "Raw spend: 260477.70632595476\n", + "After adstock: 260478.0396592881\n", + "After hill transform: 0.5703482873424758\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34470519121\n", + "After adstock: 38566.678038524544\n", + "After hill transform: 0.8014150987368636\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,252.74\n", + "Adstocked value: 21,252.91\n", + "Saturated value: 0.9008\n", + "Final response: 25207.5330\n", + "Raw spend: 21252.737183319587\n", + "After adstock: 21252.91365390782\n", + "After hill transform: 0.9008355669678745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 104,490.97\n", + "Adstocked value: 104,492.20\n", + "Saturated value: 0.1976\n", + "Final response: 106734.9167\n", + "Raw spend: 104490.97360319288\n", + "After adstock: 104492.1958254151\n", + "After hill transform: 0.19760714938126192\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,477.71\n", + "Adstocked value: 260,478.04\n", + "Saturated value: 0.5703\n", + "Final response: 81507.0959\n", + "Raw spend: 260477.70632593986\n", + "After adstock: 260478.0396592732\n", + "After hill transform: 0.5703482873424676\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34470520611\n", + "After adstock: 38566.678038539445\n", + "After hill transform: 0.8014150987370253\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,252.74\n", + "Adstocked value: 21,252.91\n", + "Saturated value: 0.9008\n", + "Final response: 25207.5330\n", + "Raw spend: 21252.737183319587\n", + "After adstock: 21252.91365390782\n", + "After hill transform: 0.9008355669678745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 104,490.97\n", + "Adstocked value: 104,492.20\n", + "Saturated value: 0.1976\n", + "Final response: 106734.9167\n", + "Raw spend: 104490.97360319288\n", + "After adstock: 104492.1958254151\n", + "After hill transform: 0.19760714938126192\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,477.71\n", + "Adstocked value: 260,478.04\n", + "Saturated value: 0.5703\n", + "Final response: 81507.0959\n", + "Raw spend: 260477.70632593986\n", + "After adstock: 260478.0396592732\n", + "After hill transform: 0.5703482873424676\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34470519121\n", + "After adstock: 38566.678038524544\n", + "After hill transform: 0.8014150987368636\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,252.74\n", + "Adstocked value: 21,252.91\n", + "Saturated value: 0.9008\n", + "Final response: 25207.5330\n", + "Raw spend: 21252.737183334488\n", + "After adstock: 21252.913653922722\n", + "After hill transform: 0.9008355669680483\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 109,358.39\n", + "Adstocked value: 109,359.61\n", + "Saturated value: 0.2201\n", + "Final response: 118902.6765\n", + "Raw spend: 109358.3884755293\n", + "After adstock: 109359.61069775152\n", + "After hill transform: 0.22013432620355144\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,871.81\n", + "Adstocked value: 259,872.14\n", + "Saturated value: 0.5700\n", + "Final response: 81459.2614\n", + "Raw spend: 259871.8053395282\n", + "After adstock: 259872.13867286153\n", + "After hill transform: 0.5700135644207117\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471209259\n", + "After adstock: 38566.67804542593\n", + "After hill transform: 0.8014150988118367\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,058.86\n", + "Adstocked value: 21,059.04\n", + "Saturated value: 0.8985\n", + "Final response: 25143.3055\n", + "Raw spend: 21058.8638339866\n", + "After adstock: 21059.040304574835\n", + "After hill transform: 0.8985402862478096\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 109,358.39\n", + "Adstocked value: 109,359.61\n", + "Saturated value: 0.2201\n", + "Final response: 118902.6765\n", + "Raw spend: 109358.3884755293\n", + "After adstock: 109359.61069775152\n", + "After hill transform: 0.22013432620355144\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,871.81\n", + "Adstocked value: 259,872.14\n", + "Saturated value: 0.5700\n", + "Final response: 81459.2614\n", + "Raw spend: 259871.8053395282\n", + "After adstock: 259872.13867286153\n", + "After hill transform: 0.5700135644207117\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471209259\n", + "After adstock: 38566.67804542593\n", + "After hill transform: 0.8014150988118367\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,058.86\n", + "Adstocked value: 21,059.04\n", + "Saturated value: 0.8985\n", + "Final response: 25143.3055\n", + "Raw spend: 21058.8638339866\n", + "After adstock: 21059.040304574835\n", + "After hill transform: 0.8985402862478096\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 109,358.39\n", + "Adstocked value: 109,359.61\n", + "Saturated value: 0.2201\n", + "Final response: 118902.6765\n", + "Raw spend: 109358.3884755442\n", + "After adstock: 109359.61069776642\n", + "After hill transform: 0.22013432620362156\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,871.81\n", + "Adstocked value: 259,872.14\n", + "Saturated value: 0.5700\n", + "Final response: 81459.2614\n", + "Raw spend: 259871.8053395282\n", + "After adstock: 259872.13867286153\n", + "After hill transform: 0.5700135644207117\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471209259\n", + "After adstock: 38566.67804542593\n", + "After hill transform: 0.8014150988118367\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,058.86\n", + "Adstocked value: 21,059.04\n", + "Saturated value: 0.8985\n", + "Final response: 25143.3055\n", + "Raw spend: 21058.8638339866\n", + "After adstock: 21059.040304574835\n", + "After hill transform: 0.8985402862478096\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 109,358.39\n", + "Adstocked value: 109,359.61\n", + "Saturated value: 0.2201\n", + "Final response: 118902.6765\n", + "Raw spend: 109358.3884755293\n", + "After adstock: 109359.61069775152\n", + "After hill transform: 0.22013432620355144\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,871.81\n", + "Adstocked value: 259,872.14\n", + "Saturated value: 0.5700\n", + "Final response: 81459.2614\n", + "Raw spend: 259871.8053395431\n", + "After adstock: 259872.13867287643\n", + "After hill transform: 0.5700135644207199\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471209259\n", + "After adstock: 38566.67804542593\n", + "After hill transform: 0.8014150988118367\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,058.86\n", + "Adstocked value: 21,059.04\n", + "Saturated value: 0.8985\n", + "Final response: 25143.3055\n", + "Raw spend: 21058.8638339866\n", + "After adstock: 21059.040304574835\n", + "After hill transform: 0.8985402862478096\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 109,358.39\n", + "Adstocked value: 109,359.61\n", + "Saturated value: 0.2201\n", + "Final response: 118902.6765\n", + "Raw spend: 109358.3884755293\n", + "After adstock: 109359.61069775152\n", + "After hill transform: 0.22013432620355144\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,871.81\n", + "Adstocked value: 259,872.14\n", + "Saturated value: 0.5700\n", + "Final response: 81459.2614\n", + "Raw spend: 259871.8053395282\n", + "After adstock: 259872.13867286153\n", + "After hill transform: 0.5700135644207117\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471210749\n", + "After adstock: 38566.67804544083\n", + "After hill transform: 0.8014150988119987\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,058.86\n", + "Adstocked value: 21,059.04\n", + "Saturated value: 0.8985\n", + "Final response: 25143.3055\n", + "Raw spend: 21058.8638339866\n", + "After adstock: 21059.040304574835\n", + "After hill transform: 0.8985402862478096\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 109,358.39\n", + "Adstocked value: 109,359.61\n", + "Saturated value: 0.2201\n", + "Final response: 118902.6765\n", + "Raw spend: 109358.3884755293\n", + "After adstock: 109359.61069775152\n", + "After hill transform: 0.22013432620355144\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,871.81\n", + "Adstocked value: 259,872.14\n", + "Saturated value: 0.5700\n", + "Final response: 81459.2614\n", + "Raw spend: 259871.8053395282\n", + "After adstock: 259872.13867286153\n", + "After hill transform: 0.5700135644207117\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471209259\n", + "After adstock: 38566.67804542593\n", + "After hill transform: 0.8014150988118367\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,058.86\n", + "Adstocked value: 21,059.04\n", + "Saturated value: 0.8985\n", + "Final response: 25143.3055\n", + "Raw spend: 21058.863834001502\n", + "After adstock: 21059.040304589736\n", + "After hill transform: 0.8985402862479887\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 109,358.39\n", + "Adstocked value: 109,359.61\n", + "Saturated value: 0.2201\n", + "Final response: 118902.6765\n", + "Raw spend: 109358.3884755293\n", + "After adstock: 109359.61069775152\n", + "After hill transform: 0.22013432620355144\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,871.81\n", + "Adstocked value: 259,872.14\n", + "Saturated value: 0.5700\n", + "Final response: 81459.2614\n", + "Raw spend: 259871.8053395282\n", + "After adstock: 259872.13867286153\n", + "After hill transform: 0.5700135644207117\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471209259\n", + "After adstock: 38566.67804542593\n", + "After hill transform: 0.8014150988118367\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,058.86\n", + "Adstocked value: 21,059.04\n", + "Saturated value: 0.8985\n", + "Final response: 25143.3055\n", + "Raw spend: 21058.8638339866\n", + "After adstock: 21059.040304574835\n", + "After hill transform: 0.8985402862478096\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 109,358.39\n", + "Adstocked value: 109,359.61\n", + "Saturated value: 0.2201\n", + "Final response: 118902.6765\n", + "Raw spend: 109358.3884755442\n", + "After adstock: 109359.61069776642\n", + "After hill transform: 0.22013432620362156\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,871.81\n", + "Adstocked value: 259,872.14\n", + "Saturated value: 0.5700\n", + "Final response: 81459.2614\n", + "Raw spend: 259871.8053395282\n", + "After adstock: 259872.13867286153\n", + "After hill transform: 0.5700135644207117\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471209259\n", + "After adstock: 38566.67804542593\n", + "After hill transform: 0.8014150988118367\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,058.86\n", + "Adstocked value: 21,059.04\n", + "Saturated value: 0.8985\n", + "Final response: 25143.3055\n", + "Raw spend: 21058.8638339866\n", + "After adstock: 21059.040304574835\n", + "After hill transform: 0.8985402862478096\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 109,358.39\n", + "Adstocked value: 109,359.61\n", + "Saturated value: 0.2201\n", + "Final response: 118902.6765\n", + "Raw spend: 109358.3884755293\n", + "After adstock: 109359.61069775152\n", + "After hill transform: 0.22013432620355144\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,871.81\n", + "Adstocked value: 259,872.14\n", + "Saturated value: 0.5700\n", + "Final response: 81459.2614\n", + "Raw spend: 259871.8053395431\n", + "After adstock: 259872.13867287643\n", + "After hill transform: 0.5700135644207199\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471209259\n", + "After adstock: 38566.67804542593\n", + "After hill transform: 0.8014150988118367\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,058.86\n", + "Adstocked value: 21,059.04\n", + "Saturated value: 0.8985\n", + "Final response: 25143.3055\n", + "Raw spend: 21058.8638339866\n", + "After adstock: 21059.040304574835\n", + "After hill transform: 0.8985402862478096\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 109,358.39\n", + "Adstocked value: 109,359.61\n", + "Saturated value: 0.2201\n", + "Final response: 118902.6765\n", + "Raw spend: 109358.3884755293\n", + "After adstock: 109359.61069775152\n", + "After hill transform: 0.22013432620355144\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,871.81\n", + "Adstocked value: 259,872.14\n", + "Saturated value: 0.5700\n", + "Final response: 81459.2614\n", + "Raw spend: 259871.8053395282\n", + "After adstock: 259872.13867286153\n", + "After hill transform: 0.5700135644207117\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471210749\n", + "After adstock: 38566.67804544083\n", + "After hill transform: 0.8014150988119987\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,058.86\n", + "Adstocked value: 21,059.04\n", + "Saturated value: 0.8985\n", + "Final response: 25143.3055\n", + "Raw spend: 21058.8638339866\n", + "After adstock: 21059.040304574835\n", + "After hill transform: 0.8985402862478096\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 109,358.39\n", + "Adstocked value: 109,359.61\n", + "Saturated value: 0.2201\n", + "Final response: 118902.6765\n", + "Raw spend: 109358.3884755293\n", + "After adstock: 109359.61069775152\n", + "After hill transform: 0.22013432620355144\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,871.81\n", + "Adstocked value: 259,872.14\n", + "Saturated value: 0.5700\n", + "Final response: 81459.2614\n", + "Raw spend: 259871.8053395282\n", + "After adstock: 259872.13867286153\n", + "After hill transform: 0.5700135644207117\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34471209259\n", + "After adstock: 38566.67804542593\n", + "After hill transform: 0.8014150988118367\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,058.86\n", + "Adstocked value: 21,059.04\n", + "Saturated value: 0.8985\n", + "Final response: 25143.3055\n", + "Raw spend: 21058.863834001502\n", + "After adstock: 21059.040304589736\n", + "After hill transform: 0.8985402862479887\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 134,512.49\n", + "Adstocked value: 134,513.71\n", + "Saturated value: 0.3442\n", + "Final response: 185929.9869\n", + "Raw spend: 134512.48869378323\n", + "After adstock: 134513.71091600545\n", + "After hill transform: 0.3442275110729818\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 256,740.58\n", + "Adstocked value: 256,740.92\n", + "Saturated value: 0.5683\n", + "Final response: 81210.1208\n", + "Raw spend: 256740.581936046\n", + "After adstock: 256740.91526937933\n", + "After hill transform: 0.5682701955228628\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34469417117\n", + "After adstock: 38566.67802750451\n", + "After hill transform: 0.8014150986171474\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 20,056.94\n", + "Adstocked value: 20,057.11\n", + "Saturated value: 0.8855\n", + "Final response: 24779.0997\n", + "Raw spend: 20056.937233476678\n", + "After adstock: 20057.113704064912\n", + "After hill transform: 0.8855247516547573\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 134,512.49\n", + "Adstocked value: 134,513.71\n", + "Saturated value: 0.3442\n", + "Final response: 185929.9869\n", + "Raw spend: 134512.48869378323\n", + "After adstock: 134513.71091600545\n", + "After hill transform: 0.3442275110729818\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 256,740.58\n", + "Adstocked value: 256,740.92\n", + "Saturated value: 0.5683\n", + "Final response: 81210.1208\n", + "Raw spend: 256740.581936046\n", + "After adstock: 256740.91526937933\n", + "After hill transform: 0.5682701955228628\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34469417117\n", + "After adstock: 38566.67802750451\n", + "After hill transform: 0.8014150986171474\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 20,056.94\n", + "Adstocked value: 20,057.11\n", + "Saturated value: 0.8855\n", + "Final response: 24779.0997\n", + "Raw spend: 20056.937233476678\n", + "After adstock: 20057.113704064912\n", + "After hill transform: 0.8855247516547573\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 134,512.49\n", + "Adstocked value: 134,513.71\n", + "Saturated value: 0.3442\n", + "Final response: 185929.9869\n", + "Raw spend: 134512.48869379814\n", + "After adstock: 134513.71091602035\n", + "After hill transform: 0.3442275110730567\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 256,740.58\n", + "Adstocked value: 256,740.92\n", + "Saturated value: 0.5683\n", + "Final response: 81210.1208\n", + "Raw spend: 256740.581936046\n", + "After adstock: 256740.91526937933\n", + "After hill transform: 0.5682701955228628\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34469417117\n", + "After adstock: 38566.67802750451\n", + "After hill transform: 0.8014150986171474\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 20,056.94\n", + "Adstocked value: 20,057.11\n", + "Saturated value: 0.8855\n", + "Final response: 24779.0997\n", + "Raw spend: 20056.937233476678\n", + "After adstock: 20057.113704064912\n", + "After hill transform: 0.8855247516547573\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 134,512.49\n", + "Adstocked value: 134,513.71\n", + "Saturated value: 0.3442\n", + "Final response: 185929.9869\n", + "Raw spend: 134512.48869378323\n", + "After adstock: 134513.71091600545\n", + "After hill transform: 0.3442275110729818\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 256,740.58\n", + "Adstocked value: 256,740.92\n", + "Saturated value: 0.5683\n", + "Final response: 81210.1208\n", + "Raw spend: 256740.5819360609\n", + "After adstock: 256740.91526939423\n", + "After hill transform: 0.5682701955228713\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34469417117\n", + "After adstock: 38566.67802750451\n", + "After hill transform: 0.8014150986171474\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 20,056.94\n", + "Adstocked value: 20,057.11\n", + "Saturated value: 0.8855\n", + "Final response: 24779.0997\n", + "Raw spend: 20056.937233476678\n", + "After adstock: 20057.113704064912\n", + "After hill transform: 0.8855247516547573\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 134,512.49\n", + "Adstocked value: 134,513.71\n", + "Saturated value: 0.3442\n", + "Final response: 185929.9869\n", + "Raw spend: 134512.48869378323\n", + "After adstock: 134513.71091600545\n", + "After hill transform: 0.3442275110729818\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 256,740.58\n", + "Adstocked value: 256,740.92\n", + "Saturated value: 0.5683\n", + "Final response: 81210.1208\n", + "Raw spend: 256740.581936046\n", + "After adstock: 256740.91526937933\n", + "After hill transform: 0.5682701955228628\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344694186075\n", + "After adstock: 38566.67802751941\n", + "After hill transform: 0.8014150986173093\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 20,056.94\n", + "Adstocked value: 20,057.11\n", + "Saturated value: 0.8855\n", + "Final response: 24779.0997\n", + "Raw spend: 20056.937233476678\n", + "After adstock: 20057.113704064912\n", + "After hill transform: 0.8855247516547573\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 134,512.49\n", + "Adstocked value: 134,513.71\n", + "Saturated value: 0.3442\n", + "Final response: 185929.9869\n", + "Raw spend: 134512.48869378323\n", + "After adstock: 134513.71091600545\n", + "After hill transform: 0.3442275110729818\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 256,740.58\n", + "Adstocked value: 256,740.92\n", + "Saturated value: 0.5683\n", + "Final response: 81210.1208\n", + "Raw spend: 256740.581936046\n", + "After adstock: 256740.91526937933\n", + "After hill transform: 0.5682701955228628\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34469417117\n", + "After adstock: 38566.67802750451\n", + "After hill transform: 0.8014150986171474\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 20,056.94\n", + "Adstocked value: 20,057.11\n", + "Saturated value: 0.8855\n", + "Final response: 24779.0997\n", + "Raw spend: 20056.93723349158\n", + "After adstock: 20057.113704079813\n", + "After hill transform: 0.8855247516549664\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 134,512.49\n", + "Adstocked value: 134,513.71\n", + "Saturated value: 0.3442\n", + "Final response: 185929.9869\n", + "Raw spend: 134512.48869378323\n", + "After adstock: 134513.71091600545\n", + "After hill transform: 0.3442275110729818\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 256,740.58\n", + "Adstocked value: 256,740.92\n", + "Saturated value: 0.5683\n", + "Final response: 81210.1208\n", + "Raw spend: 256740.581936046\n", + "After adstock: 256740.91526937933\n", + "After hill transform: 0.5682701955228628\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34469417117\n", + "After adstock: 38566.67802750451\n", + "After hill transform: 0.8014150986171474\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 20,056.94\n", + "Adstocked value: 20,057.11\n", + "Saturated value: 0.8855\n", + "Final response: 24779.0997\n", + "Raw spend: 20056.937233476678\n", + "After adstock: 20057.113704064912\n", + "After hill transform: 0.8855247516547573\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 134,512.49\n", + "Adstocked value: 134,513.71\n", + "Saturated value: 0.3442\n", + "Final response: 185929.9869\n", + "Raw spend: 134512.48869379814\n", + "After adstock: 134513.71091602035\n", + "After hill transform: 0.3442275110730567\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 256,740.58\n", + "Adstocked value: 256,740.92\n", + "Saturated value: 0.5683\n", + "Final response: 81210.1208\n", + "Raw spend: 256740.581936046\n", + "After adstock: 256740.91526937933\n", + "After hill transform: 0.5682701955228628\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34469417117\n", + "After adstock: 38566.67802750451\n", + "After hill transform: 0.8014150986171474\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 20,056.94\n", + "Adstocked value: 20,057.11\n", + "Saturated value: 0.8855\n", + "Final response: 24779.0997\n", + "Raw spend: 20056.937233476678\n", + "After adstock: 20057.113704064912\n", + "After hill transform: 0.8855247516547573\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 134,512.49\n", + "Adstocked value: 134,513.71\n", + "Saturated value: 0.3442\n", + "Final response: 185929.9869\n", + "Raw spend: 134512.48869378323\n", + "After adstock: 134513.71091600545\n", + "After hill transform: 0.3442275110729818\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 256,740.58\n", + "Adstocked value: 256,740.92\n", + "Saturated value: 0.5683\n", + "Final response: 81210.1208\n", + "Raw spend: 256740.5819360609\n", + "After adstock: 256740.91526939423\n", + "After hill transform: 0.5682701955228713\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34469417117\n", + "After adstock: 38566.67802750451\n", + "After hill transform: 0.8014150986171474\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 20,056.94\n", + "Adstocked value: 20,057.11\n", + "Saturated value: 0.8855\n", + "Final response: 24779.0997\n", + "Raw spend: 20056.937233476678\n", + "After adstock: 20057.113704064912\n", + "After hill transform: 0.8855247516547573\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 134,512.49\n", + "Adstocked value: 134,513.71\n", + "Saturated value: 0.3442\n", + "Final response: 185929.9869\n", + "Raw spend: 134512.48869378323\n", + "After adstock: 134513.71091600545\n", + "After hill transform: 0.3442275110729818\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 256,740.58\n", + "Adstocked value: 256,740.92\n", + "Saturated value: 0.5683\n", + "Final response: 81210.1208\n", + "Raw spend: 256740.581936046\n", + "After adstock: 256740.91526937933\n", + "After hill transform: 0.5682701955228628\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344694186075\n", + "After adstock: 38566.67802751941\n", + "After hill transform: 0.8014150986173093\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 20,056.94\n", + "Adstocked value: 20,057.11\n", + "Saturated value: 0.8855\n", + "Final response: 24779.0997\n", + "Raw spend: 20056.937233476678\n", + "After adstock: 20057.113704064912\n", + "After hill transform: 0.8855247516547573\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 134,512.49\n", + "Adstocked value: 134,513.71\n", + "Saturated value: 0.3442\n", + "Final response: 185929.9869\n", + "Raw spend: 134512.48869378323\n", + "After adstock: 134513.71091600545\n", + "After hill transform: 0.3442275110729818\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 256,740.58\n", + "Adstocked value: 256,740.92\n", + "Saturated value: 0.5683\n", + "Final response: 81210.1208\n", + "Raw spend: 256740.581936046\n", + "After adstock: 256740.91526937933\n", + "After hill transform: 0.5682701955228628\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34469417117\n", + "After adstock: 38566.67802750451\n", + "After hill transform: 0.8014150986171474\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 20,056.94\n", + "Adstocked value: 20,057.11\n", + "Saturated value: 0.8855\n", + "Final response: 24779.0997\n", + "Raw spend: 20056.93723349158\n", + "After adstock: 20057.113704079813\n", + "After hill transform: 0.8855247516549664\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,216.57\n", + "Adstocked value: 253,216.90\n", + "Saturated value: 0.5663\n", + "Final response: 80925.7718\n", + "Raw spend: 253216.56586091203\n", + "After adstock: 253216.89919424537\n", + "After hill transform: 0.5662804550949126\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,929.66\n", + "Adstocked value: 18,929.83\n", + "Saturated value: 0.8682\n", + "Final response: 24294.7769\n", + "Raw spend: 18929.657259269305\n", + "After adstock: 18929.83372985754\n", + "After hill transform: 0.8682166221076719\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,216.57\n", + "Adstocked value: 253,216.90\n", + "Saturated value: 0.5663\n", + "Final response: 80925.7718\n", + "Raw spend: 253216.56586091203\n", + "After adstock: 253216.89919424537\n", + "After hill transform: 0.5662804550949126\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,929.66\n", + "Adstocked value: 18,929.83\n", + "Saturated value: 0.8682\n", + "Final response: 24294.7769\n", + "Raw spend: 18929.657259269305\n", + "After adstock: 18929.83372985754\n", + "After hill transform: 0.8682166221076719\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,216.57\n", + "Adstocked value: 253,216.90\n", + "Saturated value: 0.5663\n", + "Final response: 80925.7718\n", + "Raw spend: 253216.56586091203\n", + "After adstock: 253216.89919424537\n", + "After hill transform: 0.5662804550949126\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,929.66\n", + "Adstocked value: 18,929.83\n", + "Saturated value: 0.8682\n", + "Final response: 24294.7769\n", + "Raw spend: 18929.657259269305\n", + "After adstock: 18929.83372985754\n", + "After hill transform: 0.8682166221076719\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,216.57\n", + "Adstocked value: 253,216.90\n", + "Saturated value: 0.5663\n", + "Final response: 80925.7718\n", + "Raw spend: 253216.56586092693\n", + "After adstock: 253216.89919426027\n", + "After hill transform: 0.5662804550949211\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,929.66\n", + "Adstocked value: 18,929.83\n", + "Saturated value: 0.8682\n", + "Final response: 24294.7769\n", + "Raw spend: 18929.657259269305\n", + "After adstock: 18929.83372985754\n", + "After hill transform: 0.8682166221076719\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,216.57\n", + "Adstocked value: 253,216.90\n", + "Saturated value: 0.5663\n", + "Final response: 80925.7718\n", + "Raw spend: 253216.56586091203\n", + "After adstock: 253216.89919424537\n", + "After hill transform: 0.5662804550949126\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,929.66\n", + "Adstocked value: 18,929.83\n", + "Saturated value: 0.8682\n", + "Final response: 24294.7769\n", + "Raw spend: 18929.657259269305\n", + "After adstock: 18929.83372985754\n", + "After hill transform: 0.8682166221076719\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,216.57\n", + "Adstocked value: 253,216.90\n", + "Saturated value: 0.5663\n", + "Final response: 80925.7718\n", + "Raw spend: 253216.56586091203\n", + "After adstock: 253216.89919424537\n", + "After hill transform: 0.5662804550949126\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,929.66\n", + "Adstocked value: 18,929.83\n", + "Saturated value: 0.8682\n", + "Final response: 24294.7769\n", + "Raw spend: 18929.657259284206\n", + "After adstock: 18929.83372987244\n", + "After hill transform: 0.8682166221079218\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,216.57\n", + "Adstocked value: 253,216.90\n", + "Saturated value: 0.5663\n", + "Final response: 80925.7718\n", + "Raw spend: 253216.56586091203\n", + "After adstock: 253216.89919424537\n", + "After hill transform: 0.5662804550949126\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,929.66\n", + "Adstocked value: 18,929.83\n", + "Saturated value: 0.8682\n", + "Final response: 24294.7769\n", + "Raw spend: 18929.657259269305\n", + "After adstock: 18929.83372985754\n", + "After hill transform: 0.8682166221076719\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,216.57\n", + "Adstocked value: 253,216.90\n", + "Saturated value: 0.5663\n", + "Final response: 80925.7718\n", + "Raw spend: 253216.56586091203\n", + "After adstock: 253216.89919424537\n", + "After hill transform: 0.5662804550949126\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,929.66\n", + "Adstocked value: 18,929.83\n", + "Saturated value: 0.8682\n", + "Final response: 24294.7769\n", + "Raw spend: 18929.657259269305\n", + "After adstock: 18929.83372985754\n", + "After hill transform: 0.8682166221076719\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,216.57\n", + "Adstocked value: 253,216.90\n", + "Saturated value: 0.5663\n", + "Final response: 80925.7718\n", + "Raw spend: 253216.56586092693\n", + "After adstock: 253216.89919426027\n", + "After hill transform: 0.5662804550949211\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,929.66\n", + "Adstocked value: 18,929.83\n", + "Saturated value: 0.8682\n", + "Final response: 24294.7769\n", + "Raw spend: 18929.657259269305\n", + "After adstock: 18929.83372985754\n", + "After hill transform: 0.8682166221076719\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,216.57\n", + "Adstocked value: 253,216.90\n", + "Saturated value: 0.5663\n", + "Final response: 80925.7718\n", + "Raw spend: 253216.56586091203\n", + "After adstock: 253216.89919424537\n", + "After hill transform: 0.5662804550949126\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,929.66\n", + "Adstocked value: 18,929.83\n", + "Saturated value: 0.8682\n", + "Final response: 24294.7769\n", + "Raw spend: 18929.657259269305\n", + "After adstock: 18929.83372985754\n", + "After hill transform: 0.8682166221076719\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,216.57\n", + "Adstocked value: 253,216.90\n", + "Saturated value: 0.5663\n", + "Final response: 80925.7718\n", + "Raw spend: 253216.56586091203\n", + "After adstock: 253216.89919424537\n", + "After hill transform: 0.5662804550949126\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,929.66\n", + "Adstocked value: 18,929.83\n", + "Saturated value: 0.8682\n", + "Final response: 24294.7769\n", + "Raw spend: 18929.657259284206\n", + "After adstock: 18929.83372987244\n", + "After hill transform: 0.8682166221079218\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57945960364\n", + "After adstock: 162823.80168182586\n", + "After hill transform: 0.4819702752093019\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,216.66\n", + "Adstocked value: 253,217.00\n", + "Saturated value: 0.5663\n", + "Final response: 80925.7797\n", + "Raw spend: 253216.6637002269\n", + "After adstock: 253216.99703356024\n", + "After hill transform: 0.5662805107509331\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472353005\n", + "After adstock: 38566.678056863384\n", + "After hill transform: 0.8014150989360873\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,930.14\n", + "Adstocked value: 18,930.32\n", + "Saturated value: 0.8682\n", + "Final response: 24295.0057\n", + "Raw spend: 18930.14468175301\n", + "After adstock: 18930.321152341243\n", + "After hill transform: 0.8682247982828132\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57945960364\n", + "After adstock: 162823.80168182586\n", + "After hill transform: 0.4819702752093019\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,216.66\n", + "Adstocked value: 253,217.00\n", + "Saturated value: 0.5663\n", + "Final response: 80925.7797\n", + "Raw spend: 253216.6637002269\n", + "After adstock: 253216.99703356024\n", + "After hill transform: 0.5662805107509331\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472353005\n", + "After adstock: 38566.678056863384\n", + "After hill transform: 0.8014150989360873\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,930.14\n", + "Adstocked value: 18,930.32\n", + "Saturated value: 0.8682\n", + "Final response: 24295.0057\n", + "Raw spend: 18930.14468175301\n", + "After adstock: 18930.321152341243\n", + "After hill transform: 0.8682247982828132\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57945961854\n", + "After adstock: 162823.80168184076\n", + "After hill transform: 0.4819702752093704\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,216.66\n", + "Adstocked value: 253,217.00\n", + "Saturated value: 0.5663\n", + "Final response: 80925.7797\n", + "Raw spend: 253216.6637002269\n", + "After adstock: 253216.99703356024\n", + "After hill transform: 0.5662805107509331\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472353005\n", + "After adstock: 38566.678056863384\n", + "After hill transform: 0.8014150989360873\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,930.14\n", + "Adstocked value: 18,930.32\n", + "Saturated value: 0.8682\n", + "Final response: 24295.0057\n", + "Raw spend: 18930.14468175301\n", + "After adstock: 18930.321152341243\n", + "After hill transform: 0.8682247982828132\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57945960364\n", + "After adstock: 162823.80168182586\n", + "After hill transform: 0.4819702752093019\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,216.66\n", + "Adstocked value: 253,217.00\n", + "Saturated value: 0.5663\n", + "Final response: 80925.7797\n", + "Raw spend: 253216.6637002418\n", + "After adstock: 253216.99703357514\n", + "After hill transform: 0.5662805107509417\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472353005\n", + "After adstock: 38566.678056863384\n", + "After hill transform: 0.8014150989360873\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,930.14\n", + "Adstocked value: 18,930.32\n", + "Saturated value: 0.8682\n", + "Final response: 24295.0057\n", + "Raw spend: 18930.14468175301\n", + "After adstock: 18930.321152341243\n", + "After hill transform: 0.8682247982828132\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57945960364\n", + "After adstock: 162823.80168182586\n", + "After hill transform: 0.4819702752093019\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,216.66\n", + "Adstocked value: 253,217.00\n", + "Saturated value: 0.5663\n", + "Final response: 80925.7797\n", + "Raw spend: 253216.6637002269\n", + "After adstock: 253216.99703356024\n", + "After hill transform: 0.5662805107509331\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472354495\n", + "After adstock: 38566.678056878285\n", + "After hill transform: 0.8014150989362492\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,930.14\n", + "Adstocked value: 18,930.32\n", + "Saturated value: 0.8682\n", + "Final response: 24295.0057\n", + "Raw spend: 18930.14468175301\n", + "After adstock: 18930.321152341243\n", + "After hill transform: 0.8682247982828132\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57945960364\n", + "After adstock: 162823.80168182586\n", + "After hill transform: 0.4819702752093019\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,216.66\n", + "Adstocked value: 253,217.00\n", + "Saturated value: 0.5663\n", + "Final response: 80925.7797\n", + "Raw spend: 253216.6637002269\n", + "After adstock: 253216.99703356024\n", + "After hill transform: 0.5662805107509331\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472353005\n", + "After adstock: 38566.678056863384\n", + "After hill transform: 0.8014150989360873\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,930.14\n", + "Adstocked value: 18,930.32\n", + "Saturated value: 0.8682\n", + "Final response: 24295.0057\n", + "Raw spend: 18930.14468176791\n", + "After adstock: 18930.321152356144\n", + "After hill transform: 0.8682247982830632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57945960364\n", + "After adstock: 162823.80168182586\n", + "After hill transform: 0.4819702752093019\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,216.66\n", + "Adstocked value: 253,217.00\n", + "Saturated value: 0.5663\n", + "Final response: 80925.7797\n", + "Raw spend: 253216.6637002269\n", + "After adstock: 253216.99703356024\n", + "After hill transform: 0.5662805107509331\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472353005\n", + "After adstock: 38566.678056863384\n", + "After hill transform: 0.8014150989360873\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,930.14\n", + "Adstocked value: 18,930.32\n", + "Saturated value: 0.8682\n", + "Final response: 24295.0057\n", + "Raw spend: 18930.14468175301\n", + "After adstock: 18930.321152341243\n", + "After hill transform: 0.8682247982828132\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57945961854\n", + "After adstock: 162823.80168184076\n", + "After hill transform: 0.4819702752093704\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,216.66\n", + "Adstocked value: 253,217.00\n", + "Saturated value: 0.5663\n", + "Final response: 80925.7797\n", + "Raw spend: 253216.6637002269\n", + "After adstock: 253216.99703356024\n", + "After hill transform: 0.5662805107509331\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472353005\n", + "After adstock: 38566.678056863384\n", + "After hill transform: 0.8014150989360873\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,930.14\n", + "Adstocked value: 18,930.32\n", + "Saturated value: 0.8682\n", + "Final response: 24295.0057\n", + "Raw spend: 18930.14468175301\n", + "After adstock: 18930.321152341243\n", + "After hill transform: 0.8682247982828132\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57945960364\n", + "After adstock: 162823.80168182586\n", + "After hill transform: 0.4819702752093019\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,216.66\n", + "Adstocked value: 253,217.00\n", + "Saturated value: 0.5663\n", + "Final response: 80925.7797\n", + "Raw spend: 253216.6637002418\n", + "After adstock: 253216.99703357514\n", + "After hill transform: 0.5662805107509417\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472353005\n", + "After adstock: 38566.678056863384\n", + "After hill transform: 0.8014150989360873\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,930.14\n", + "Adstocked value: 18,930.32\n", + "Saturated value: 0.8682\n", + "Final response: 24295.0057\n", + "Raw spend: 18930.14468175301\n", + "After adstock: 18930.321152341243\n", + "After hill transform: 0.8682247982828132\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57945960364\n", + "After adstock: 162823.80168182586\n", + "After hill transform: 0.4819702752093019\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,216.66\n", + "Adstocked value: 253,217.00\n", + "Saturated value: 0.5663\n", + "Final response: 80925.7797\n", + "Raw spend: 253216.6637002269\n", + "After adstock: 253216.99703356024\n", + "After hill transform: 0.5662805107509331\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472354495\n", + "After adstock: 38566.678056878285\n", + "After hill transform: 0.8014150989362492\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,930.14\n", + "Adstocked value: 18,930.32\n", + "Saturated value: 0.8682\n", + "Final response: 24295.0057\n", + "Raw spend: 18930.14468175301\n", + "After adstock: 18930.321152341243\n", + "After hill transform: 0.8682247982828132\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57945960364\n", + "After adstock: 162823.80168182586\n", + "After hill transform: 0.4819702752093019\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,216.66\n", + "Adstocked value: 253,217.00\n", + "Saturated value: 0.5663\n", + "Final response: 80925.7797\n", + "Raw spend: 253216.6637002269\n", + "After adstock: 253216.99703356024\n", + "After hill transform: 0.5662805107509331\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472353005\n", + "After adstock: 38566.678056863384\n", + "After hill transform: 0.8014150989360873\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,930.14\n", + "Adstocked value: 18,930.32\n", + "Saturated value: 0.8682\n", + "Final response: 24295.0057\n", + "Raw spend: 18930.14468176791\n", + "After adstock: 18930.321152356144\n", + "After hill transform: 0.8682247982830632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,217.17\n", + "Adstocked value: 253,217.51\n", + "Saturated value: 0.5663\n", + "Final response: 80925.8212\n", + "Raw spend: 253217.17401009364\n", + "After adstock: 253217.507343427\n", + "After hill transform: 0.5662808010409839\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,932.60\n", + "Adstocked value: 18,932.78\n", + "Saturated value: 0.8683\n", + "Final response: 24296.1593\n", + "Raw spend: 18932.603089283075\n", + "After adstock: 18932.77955987131\n", + "After hill transform: 0.8682660266040855\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,217.17\n", + "Adstocked value: 253,217.51\n", + "Saturated value: 0.5663\n", + "Final response: 80925.8212\n", + "Raw spend: 253217.17401009364\n", + "After adstock: 253217.507343427\n", + "After hill transform: 0.5662808010409839\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,932.60\n", + "Adstocked value: 18,932.78\n", + "Saturated value: 0.8683\n", + "Final response: 24296.1593\n", + "Raw spend: 18932.603089283075\n", + "After adstock: 18932.77955987131\n", + "After hill transform: 0.8682660266040855\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,217.17\n", + "Adstocked value: 253,217.51\n", + "Saturated value: 0.5663\n", + "Final response: 80925.8212\n", + "Raw spend: 253217.17401009364\n", + "After adstock: 253217.507343427\n", + "After hill transform: 0.5662808010409839\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,932.60\n", + "Adstocked value: 18,932.78\n", + "Saturated value: 0.8683\n", + "Final response: 24296.1593\n", + "Raw spend: 18932.603089283075\n", + "After adstock: 18932.77955987131\n", + "After hill transform: 0.8682660266040855\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,217.17\n", + "Adstocked value: 253,217.51\n", + "Saturated value: 0.5663\n", + "Final response: 80925.8212\n", + "Raw spend: 253217.17401010855\n", + "After adstock: 253217.5073434419\n", + "After hill transform: 0.5662808010409923\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,932.60\n", + "Adstocked value: 18,932.78\n", + "Saturated value: 0.8683\n", + "Final response: 24296.1593\n", + "Raw spend: 18932.603089283075\n", + "After adstock: 18932.77955987131\n", + "After hill transform: 0.8682660266040855\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,217.17\n", + "Adstocked value: 253,217.51\n", + "Saturated value: 0.5663\n", + "Final response: 80925.8212\n", + "Raw spend: 253217.17401009364\n", + "After adstock: 253217.507343427\n", + "After hill transform: 0.5662808010409839\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,932.60\n", + "Adstocked value: 18,932.78\n", + "Saturated value: 0.8683\n", + "Final response: 24296.1593\n", + "Raw spend: 18932.603089283075\n", + "After adstock: 18932.77955987131\n", + "After hill transform: 0.8682660266040855\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,217.17\n", + "Adstocked value: 253,217.51\n", + "Saturated value: 0.5663\n", + "Final response: 80925.8212\n", + "Raw spend: 253217.17401009364\n", + "After adstock: 253217.507343427\n", + "After hill transform: 0.5662808010409839\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,932.60\n", + "Adstocked value: 18,932.78\n", + "Saturated value: 0.8683\n", + "Final response: 24296.1593\n", + "Raw spend: 18932.603089297976\n", + "After adstock: 18932.77955988621\n", + "After hill transform: 0.8682660266043353\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,217.17\n", + "Adstocked value: 253,217.51\n", + "Saturated value: 0.5663\n", + "Final response: 80925.8212\n", + "Raw spend: 253217.17401009364\n", + "After adstock: 253217.507343427\n", + "After hill transform: 0.5662808010409839\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,932.60\n", + "Adstocked value: 18,932.78\n", + "Saturated value: 0.8683\n", + "Final response: 24296.1593\n", + "Raw spend: 18932.603089283075\n", + "After adstock: 18932.77955987131\n", + "After hill transform: 0.8682660266040855\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,217.17\n", + "Adstocked value: 253,217.51\n", + "Saturated value: 0.5663\n", + "Final response: 80925.8212\n", + "Raw spend: 253217.17401009364\n", + "After adstock: 253217.507343427\n", + "After hill transform: 0.5662808010409839\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,932.60\n", + "Adstocked value: 18,932.78\n", + "Saturated value: 0.8683\n", + "Final response: 24296.1593\n", + "Raw spend: 18932.603089283075\n", + "After adstock: 18932.77955987131\n", + "After hill transform: 0.8682660266040855\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,217.17\n", + "Adstocked value: 253,217.51\n", + "Saturated value: 0.5663\n", + "Final response: 80925.8212\n", + "Raw spend: 253217.17401010855\n", + "After adstock: 253217.5073434419\n", + "After hill transform: 0.5662808010409923\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,932.60\n", + "Adstocked value: 18,932.78\n", + "Saturated value: 0.8683\n", + "Final response: 24296.1593\n", + "Raw spend: 18932.603089283075\n", + "After adstock: 18932.77955987131\n", + "After hill transform: 0.8682660266040855\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,217.17\n", + "Adstocked value: 253,217.51\n", + "Saturated value: 0.5663\n", + "Final response: 80925.8212\n", + "Raw spend: 253217.17401009364\n", + "After adstock: 253217.507343427\n", + "After hill transform: 0.5662808010409839\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,932.60\n", + "Adstocked value: 18,932.78\n", + "Saturated value: 0.8683\n", + "Final response: 24296.1593\n", + "Raw spend: 18932.603089283075\n", + "After adstock: 18932.77955987131\n", + "After hill transform: 0.8682660266040855\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,217.17\n", + "Adstocked value: 253,217.51\n", + "Saturated value: 0.5663\n", + "Final response: 80925.8212\n", + "Raw spend: 253217.17401009364\n", + "After adstock: 253217.507343427\n", + "After hill transform: 0.5662808010409839\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,932.60\n", + "Adstocked value: 18,932.78\n", + "Saturated value: 0.8683\n", + "Final response: 24296.1593\n", + "Raw spend: 18932.603089297976\n", + "After adstock: 18932.77955988621\n", + "After hill transform: 0.8682660266043353\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,219.68\n", + "Adstocked value: 253,220.02\n", + "Saturated value: 0.5663\n", + "Final response: 80926.0253\n", + "Raw spend: 253219.68495068877\n", + "After adstock: 253220.0182840221\n", + "After hill transform: 0.5662822293817503\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,944.78\n", + "Adstocked value: 18,944.96\n", + "Saturated value: 0.8685\n", + "Final response: 24301.8669\n", + "Raw spend: 18944.779976998852\n", + "After adstock: 18944.956447587087\n", + "After hill transform: 0.8684699970267277\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,219.68\n", + "Adstocked value: 253,220.02\n", + "Saturated value: 0.5663\n", + "Final response: 80926.0253\n", + "Raw spend: 253219.68495068877\n", + "After adstock: 253220.0182840221\n", + "After hill transform: 0.5662822293817503\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,944.78\n", + "Adstocked value: 18,944.96\n", + "Saturated value: 0.8685\n", + "Final response: 24301.8669\n", + "Raw spend: 18944.779976998852\n", + "After adstock: 18944.956447587087\n", + "After hill transform: 0.8684699970267277\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,219.68\n", + "Adstocked value: 253,220.02\n", + "Saturated value: 0.5663\n", + "Final response: 80926.0253\n", + "Raw spend: 253219.68495068877\n", + "After adstock: 253220.0182840221\n", + "After hill transform: 0.5662822293817503\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,944.78\n", + "Adstocked value: 18,944.96\n", + "Saturated value: 0.8685\n", + "Final response: 24301.8669\n", + "Raw spend: 18944.779976998852\n", + "After adstock: 18944.956447587087\n", + "After hill transform: 0.8684699970267277\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,219.68\n", + "Adstocked value: 253,220.02\n", + "Saturated value: 0.5663\n", + "Final response: 80926.0253\n", + "Raw spend: 253219.68495070367\n", + "After adstock: 253220.018284037\n", + "After hill transform: 0.5662822293817588\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,944.78\n", + "Adstocked value: 18,944.96\n", + "Saturated value: 0.8685\n", + "Final response: 24301.8669\n", + "Raw spend: 18944.779976998852\n", + "After adstock: 18944.956447587087\n", + "After hill transform: 0.8684699970267277\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,219.68\n", + "Adstocked value: 253,220.02\n", + "Saturated value: 0.5663\n", + "Final response: 80926.0253\n", + "Raw spend: 253219.68495068877\n", + "After adstock: 253220.0182840221\n", + "After hill transform: 0.5662822293817503\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,944.78\n", + "Adstocked value: 18,944.96\n", + "Saturated value: 0.8685\n", + "Final response: 24301.8669\n", + "Raw spend: 18944.779976998852\n", + "After adstock: 18944.956447587087\n", + "After hill transform: 0.8684699970267277\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,219.68\n", + "Adstocked value: 253,220.02\n", + "Saturated value: 0.5663\n", + "Final response: 80926.0253\n", + "Raw spend: 253219.68495068877\n", + "After adstock: 253220.0182840221\n", + "After hill transform: 0.5662822293817503\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,944.78\n", + "Adstocked value: 18,944.96\n", + "Saturated value: 0.8685\n", + "Final response: 24301.8669\n", + "Raw spend: 18944.779977013754\n", + "After adstock: 18944.956447601988\n", + "After hill transform: 0.868469997026977\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,219.68\n", + "Adstocked value: 253,220.02\n", + "Saturated value: 0.5663\n", + "Final response: 80926.0253\n", + "Raw spend: 253219.68495068877\n", + "After adstock: 253220.0182840221\n", + "After hill transform: 0.5662822293817503\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,944.78\n", + "Adstocked value: 18,944.96\n", + "Saturated value: 0.8685\n", + "Final response: 24301.8669\n", + "Raw spend: 18944.779976998852\n", + "After adstock: 18944.956447587087\n", + "After hill transform: 0.8684699970267277\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,219.68\n", + "Adstocked value: 253,220.02\n", + "Saturated value: 0.5663\n", + "Final response: 80926.0253\n", + "Raw spend: 253219.68495068877\n", + "After adstock: 253220.0182840221\n", + "After hill transform: 0.5662822293817503\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,944.78\n", + "Adstocked value: 18,944.96\n", + "Saturated value: 0.8685\n", + "Final response: 24301.8669\n", + "Raw spend: 18944.779976998852\n", + "After adstock: 18944.956447587087\n", + "After hill transform: 0.8684699970267277\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,219.68\n", + "Adstocked value: 253,220.02\n", + "Saturated value: 0.5663\n", + "Final response: 80926.0253\n", + "Raw spend: 253219.68495070367\n", + "After adstock: 253220.018284037\n", + "After hill transform: 0.5662822293817588\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,944.78\n", + "Adstocked value: 18,944.96\n", + "Saturated value: 0.8685\n", + "Final response: 24301.8669\n", + "Raw spend: 18944.779976998852\n", + "After adstock: 18944.956447587087\n", + "After hill transform: 0.8684699970267277\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,219.68\n", + "Adstocked value: 253,220.02\n", + "Saturated value: 0.5663\n", + "Final response: 80926.0253\n", + "Raw spend: 253219.68495068877\n", + "After adstock: 253220.0182840221\n", + "After hill transform: 0.5662822293817503\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,944.78\n", + "Adstocked value: 18,944.96\n", + "Saturated value: 0.8685\n", + "Final response: 24301.8669\n", + "Raw spend: 18944.779976998852\n", + "After adstock: 18944.956447587087\n", + "After hill transform: 0.8684699970267277\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,219.68\n", + "Adstocked value: 253,220.02\n", + "Saturated value: 0.5663\n", + "Final response: 80926.0253\n", + "Raw spend: 253219.68495068877\n", + "After adstock: 253220.0182840221\n", + "After hill transform: 0.5662822293817503\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,944.78\n", + "Adstocked value: 18,944.96\n", + "Saturated value: 0.8685\n", + "Final response: 24301.8669\n", + "Raw spend: 18944.779977013754\n", + "After adstock: 18944.956447601988\n", + "After hill transform: 0.868469997026977\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,232.28\n", + "Adstocked value: 253,232.61\n", + "Saturated value: 0.5663\n", + "Final response: 80927.0492\n", + "Raw spend: 253232.2802263599\n", + "After adstock: 253232.61355969324\n", + "After hill transform: 0.5662893939349131\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,005.76\n", + "Adstocked value: 19,005.94\n", + "Saturated value: 0.8695\n", + "Final response: 24330.2836\n", + "Raw spend: 19005.762958584306\n", + "After adstock: 19005.93942917254\n", + "After hill transform: 0.8694855170706245\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,232.28\n", + "Adstocked value: 253,232.61\n", + "Saturated value: 0.5663\n", + "Final response: 80927.0492\n", + "Raw spend: 253232.2802263599\n", + "After adstock: 253232.61355969324\n", + "After hill transform: 0.5662893939349131\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,005.76\n", + "Adstocked value: 19,005.94\n", + "Saturated value: 0.8695\n", + "Final response: 24330.2836\n", + "Raw spend: 19005.762958584306\n", + "After adstock: 19005.93942917254\n", + "After hill transform: 0.8694855170706245\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,232.28\n", + "Adstocked value: 253,232.61\n", + "Saturated value: 0.5663\n", + "Final response: 80927.0492\n", + "Raw spend: 253232.2802263599\n", + "After adstock: 253232.61355969324\n", + "After hill transform: 0.5662893939349131\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,005.76\n", + "Adstocked value: 19,005.94\n", + "Saturated value: 0.8695\n", + "Final response: 24330.2836\n", + "Raw spend: 19005.762958584306\n", + "After adstock: 19005.93942917254\n", + "After hill transform: 0.8694855170706245\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,232.28\n", + "Adstocked value: 253,232.61\n", + "Saturated value: 0.5663\n", + "Final response: 80927.0492\n", + "Raw spend: 253232.2802263748\n", + "After adstock: 253232.61355970814\n", + "After hill transform: 0.5662893939349215\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,005.76\n", + "Adstocked value: 19,005.94\n", + "Saturated value: 0.8695\n", + "Final response: 24330.2836\n", + "Raw spend: 19005.762958584306\n", + "After adstock: 19005.93942917254\n", + "After hill transform: 0.8694855170706245\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,232.28\n", + "Adstocked value: 253,232.61\n", + "Saturated value: 0.5663\n", + "Final response: 80927.0492\n", + "Raw spend: 253232.2802263599\n", + "After adstock: 253232.61355969324\n", + "After hill transform: 0.5662893939349131\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,005.76\n", + "Adstocked value: 19,005.94\n", + "Saturated value: 0.8695\n", + "Final response: 24330.2836\n", + "Raw spend: 19005.762958584306\n", + "After adstock: 19005.93942917254\n", + "After hill transform: 0.8694855170706245\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,232.28\n", + "Adstocked value: 253,232.61\n", + "Saturated value: 0.5663\n", + "Final response: 80927.0492\n", + "Raw spend: 253232.2802263599\n", + "After adstock: 253232.61355969324\n", + "After hill transform: 0.5662893939349131\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,005.76\n", + "Adstocked value: 19,005.94\n", + "Saturated value: 0.8695\n", + "Final response: 24330.2836\n", + "Raw spend: 19005.762958599207\n", + "After adstock: 19005.93942918744\n", + "After hill transform: 0.8694855170708714\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,232.28\n", + "Adstocked value: 253,232.61\n", + "Saturated value: 0.5663\n", + "Final response: 80927.0492\n", + "Raw spend: 253232.2802263599\n", + "After adstock: 253232.61355969324\n", + "After hill transform: 0.5662893939349131\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,005.76\n", + "Adstocked value: 19,005.94\n", + "Saturated value: 0.8695\n", + "Final response: 24330.2836\n", + "Raw spend: 19005.762958584306\n", + "After adstock: 19005.93942917254\n", + "After hill transform: 0.8694855170706245\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,232.28\n", + "Adstocked value: 253,232.61\n", + "Saturated value: 0.5663\n", + "Final response: 80927.0492\n", + "Raw spend: 253232.2802263599\n", + "After adstock: 253232.61355969324\n", + "After hill transform: 0.5662893939349131\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,005.76\n", + "Adstocked value: 19,005.94\n", + "Saturated value: 0.8695\n", + "Final response: 24330.2836\n", + "Raw spend: 19005.762958584306\n", + "After adstock: 19005.93942917254\n", + "After hill transform: 0.8694855170706245\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,232.28\n", + "Adstocked value: 253,232.61\n", + "Saturated value: 0.5663\n", + "Final response: 80927.0492\n", + "Raw spend: 253232.2802263748\n", + "After adstock: 253232.61355970814\n", + "After hill transform: 0.5662893939349215\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,005.76\n", + "Adstocked value: 19,005.94\n", + "Saturated value: 0.8695\n", + "Final response: 24330.2836\n", + "Raw spend: 19005.762958584306\n", + "After adstock: 19005.93942917254\n", + "After hill transform: 0.8694855170706245\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,232.28\n", + "Adstocked value: 253,232.61\n", + "Saturated value: 0.5663\n", + "Final response: 80927.0492\n", + "Raw spend: 253232.2802263599\n", + "After adstock: 253232.61355969324\n", + "After hill transform: 0.5662893939349131\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,005.76\n", + "Adstocked value: 19,005.94\n", + "Saturated value: 0.8695\n", + "Final response: 24330.2836\n", + "Raw spend: 19005.762958584306\n", + "After adstock: 19005.93942917254\n", + "After hill transform: 0.8694855170706245\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,232.28\n", + "Adstocked value: 253,232.61\n", + "Saturated value: 0.5663\n", + "Final response: 80927.0492\n", + "Raw spend: 253232.2802263599\n", + "After adstock: 253232.61355969324\n", + "After hill transform: 0.5662893939349131\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,005.76\n", + "Adstocked value: 19,005.94\n", + "Saturated value: 0.8695\n", + "Final response: 24330.2836\n", + "Raw spend: 19005.762958599207\n", + "After adstock: 19005.93942918744\n", + "After hill transform: 0.8694855170708714\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9389\n", + "Raw spend: 162822.57941879024\n", + "After adstock: 162823.80164101245\n", + "After hill transform: 0.4819702750217632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,294.75\n", + "Adstocked value: 253,295.09\n", + "Saturated value: 0.5663\n", + "Final response: 80932.1269\n", + "Raw spend: 253294.7535372626\n", + "After adstock: 253295.08687059593\n", + "After hill transform: 0.5663249248656245\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344721227964\n", + "After adstock: 38566.6780545613\n", + "After hill transform: 0.8014150989110788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,308.22\n", + "Adstocked value: 19,308.40\n", + "Saturated value: 0.8744\n", + "Final response: 24467.1921\n", + "Raw spend: 19308.22497754775\n", + "After adstock: 19308.401448135985\n", + "After hill transform: 0.8743781843754838\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9389\n", + "Raw spend: 162822.57941879024\n", + "After adstock: 162823.80164101245\n", + "After hill transform: 0.4819702750217632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,294.75\n", + "Adstocked value: 253,295.09\n", + "Saturated value: 0.5663\n", + "Final response: 80932.1269\n", + "Raw spend: 253294.7535372626\n", + "After adstock: 253295.08687059593\n", + "After hill transform: 0.5663249248656245\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344721227964\n", + "After adstock: 38566.6780545613\n", + "After hill transform: 0.8014150989110788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,308.22\n", + "Adstocked value: 19,308.40\n", + "Saturated value: 0.8744\n", + "Final response: 24467.1921\n", + "Raw spend: 19308.22497754775\n", + "After adstock: 19308.401448135985\n", + "After hill transform: 0.8743781843754838\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9389\n", + "Raw spend: 162822.57941880514\n", + "After adstock: 162823.80164102736\n", + "After hill transform: 0.48197027502183176\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,294.75\n", + "Adstocked value: 253,295.09\n", + "Saturated value: 0.5663\n", + "Final response: 80932.1269\n", + "Raw spend: 253294.7535372626\n", + "After adstock: 253295.08687059593\n", + "After hill transform: 0.5663249248656245\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344721227964\n", + "After adstock: 38566.6780545613\n", + "After hill transform: 0.8014150989110788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,308.22\n", + "Adstocked value: 19,308.40\n", + "Saturated value: 0.8744\n", + "Final response: 24467.1921\n", + "Raw spend: 19308.22497754775\n", + "After adstock: 19308.401448135985\n", + "After hill transform: 0.8743781843754838\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9389\n", + "Raw spend: 162822.57941879024\n", + "After adstock: 162823.80164101245\n", + "After hill transform: 0.4819702750217632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,294.75\n", + "Adstocked value: 253,295.09\n", + "Saturated value: 0.5663\n", + "Final response: 80932.1269\n", + "Raw spend: 253294.7535372775\n", + "After adstock: 253295.08687061083\n", + "After hill transform: 0.566324924865633\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344721227964\n", + "After adstock: 38566.6780545613\n", + "After hill transform: 0.8014150989110788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,308.22\n", + "Adstocked value: 19,308.40\n", + "Saturated value: 0.8744\n", + "Final response: 24467.1921\n", + "Raw spend: 19308.22497754775\n", + "After adstock: 19308.401448135985\n", + "After hill transform: 0.8743781843754838\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9389\n", + "Raw spend: 162822.57941879024\n", + "After adstock: 162823.80164101245\n", + "After hill transform: 0.4819702750217632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,294.75\n", + "Adstocked value: 253,295.09\n", + "Saturated value: 0.5663\n", + "Final response: 80932.1269\n", + "Raw spend: 253294.7535372626\n", + "After adstock: 253295.08687059593\n", + "After hill transform: 0.5663249248656245\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344721242865\n", + "After adstock: 38566.6780545762\n", + "After hill transform: 0.8014150989112406\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,308.22\n", + "Adstocked value: 19,308.40\n", + "Saturated value: 0.8744\n", + "Final response: 24467.1921\n", + "Raw spend: 19308.22497754775\n", + "After adstock: 19308.401448135985\n", + "After hill transform: 0.8743781843754838\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9389\n", + "Raw spend: 162822.57941879024\n", + "After adstock: 162823.80164101245\n", + "After hill transform: 0.4819702750217632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,294.75\n", + "Adstocked value: 253,295.09\n", + "Saturated value: 0.5663\n", + "Final response: 80932.1269\n", + "Raw spend: 253294.7535372626\n", + "After adstock: 253295.08687059593\n", + "After hill transform: 0.5663249248656245\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344721227964\n", + "After adstock: 38566.6780545613\n", + "After hill transform: 0.8014150989110788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,308.22\n", + "Adstocked value: 19,308.40\n", + "Saturated value: 0.8744\n", + "Final response: 24467.1921\n", + "Raw spend: 19308.22497756265\n", + "After adstock: 19308.401448150886\n", + "After hill transform: 0.8743781843757191\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9389\n", + "Raw spend: 162822.57941879024\n", + "After adstock: 162823.80164101245\n", + "After hill transform: 0.4819702750217632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,294.75\n", + "Adstocked value: 253,295.09\n", + "Saturated value: 0.5663\n", + "Final response: 80932.1269\n", + "Raw spend: 253294.7535372626\n", + "After adstock: 253295.08687059593\n", + "After hill transform: 0.5663249248656245\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344721227964\n", + "After adstock: 38566.6780545613\n", + "After hill transform: 0.8014150989110788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,308.22\n", + "Adstocked value: 19,308.40\n", + "Saturated value: 0.8744\n", + "Final response: 24467.1921\n", + "Raw spend: 19308.22497754775\n", + "After adstock: 19308.401448135985\n", + "After hill transform: 0.8743781843754838\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9389\n", + "Raw spend: 162822.57941880514\n", + "After adstock: 162823.80164102736\n", + "After hill transform: 0.48197027502183176\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,294.75\n", + "Adstocked value: 253,295.09\n", + "Saturated value: 0.5663\n", + "Final response: 80932.1269\n", + "Raw spend: 253294.7535372626\n", + "After adstock: 253295.08687059593\n", + "After hill transform: 0.5663249248656245\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344721227964\n", + "After adstock: 38566.6780545613\n", + "After hill transform: 0.8014150989110788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,308.22\n", + "Adstocked value: 19,308.40\n", + "Saturated value: 0.8744\n", + "Final response: 24467.1921\n", + "Raw spend: 19308.22497754775\n", + "After adstock: 19308.401448135985\n", + "After hill transform: 0.8743781843754838\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9389\n", + "Raw spend: 162822.57941879024\n", + "After adstock: 162823.80164101245\n", + "After hill transform: 0.4819702750217632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,294.75\n", + "Adstocked value: 253,295.09\n", + "Saturated value: 0.5663\n", + "Final response: 80932.1269\n", + "Raw spend: 253294.7535372775\n", + "After adstock: 253295.08687061083\n", + "After hill transform: 0.566324924865633\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344721227964\n", + "After adstock: 38566.6780545613\n", + "After hill transform: 0.8014150989110788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,308.22\n", + "Adstocked value: 19,308.40\n", + "Saturated value: 0.8744\n", + "Final response: 24467.1921\n", + "Raw spend: 19308.22497754775\n", + "After adstock: 19308.401448135985\n", + "After hill transform: 0.8743781843754838\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9389\n", + "Raw spend: 162822.57941879024\n", + "After adstock: 162823.80164101245\n", + "After hill transform: 0.4819702750217632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,294.75\n", + "Adstocked value: 253,295.09\n", + "Saturated value: 0.5663\n", + "Final response: 80932.1269\n", + "Raw spend: 253294.7535372626\n", + "After adstock: 253295.08687059593\n", + "After hill transform: 0.5663249248656245\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344721242865\n", + "After adstock: 38566.6780545762\n", + "After hill transform: 0.8014150989112406\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,308.22\n", + "Adstocked value: 19,308.40\n", + "Saturated value: 0.8744\n", + "Final response: 24467.1921\n", + "Raw spend: 19308.22497754775\n", + "After adstock: 19308.401448135985\n", + "After hill transform: 0.8743781843754838\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9389\n", + "Raw spend: 162822.57941879024\n", + "After adstock: 162823.80164101245\n", + "After hill transform: 0.4819702750217632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,294.75\n", + "Adstocked value: 253,295.09\n", + "Saturated value: 0.5663\n", + "Final response: 80932.1269\n", + "Raw spend: 253294.7535372626\n", + "After adstock: 253295.08687059593\n", + "After hill transform: 0.5663249248656245\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344721227964\n", + "After adstock: 38566.6780545613\n", + "After hill transform: 0.8014150989110788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,308.22\n", + "Adstocked value: 19,308.40\n", + "Saturated value: 0.8744\n", + "Final response: 24467.1921\n", + "Raw spend: 19308.22497756265\n", + "After adstock: 19308.401448150886\n", + "After hill transform: 0.8743781843757191\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57943767507\n", + "After adstock: 162823.8016598973\n", + "After hill transform: 0.4819702751085396\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,591.95\n", + "Adstocked value: 253,592.28\n", + "Saturated value: 0.5665\n", + "Final response: 80956.2632\n", + "Raw spend: 253591.94515281182\n", + "After adstock: 253592.27848614517\n", + "After hill transform: 0.5664938197141759\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472217228\n", + "After adstock: 38566.67805550562\n", + "After hill transform: 0.8014150989213372\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 20,746.96\n", + "Adstocked value: 20,747.14\n", + "Saturated value: 0.8947\n", + "Final response: 25035.9029\n", + "Raw spend: 20746.962810668916\n", + "After adstock: 20747.13928125715\n", + "After hill transform: 0.8947020663060733\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57943767507\n", + "After adstock: 162823.8016598973\n", + "After hill transform: 0.4819702751085396\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,591.95\n", + "Adstocked value: 253,592.28\n", + "Saturated value: 0.5665\n", + "Final response: 80956.2632\n", + "Raw spend: 253591.94515281182\n", + "After adstock: 253592.27848614517\n", + "After hill transform: 0.5664938197141759\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472217228\n", + "After adstock: 38566.67805550562\n", + "After hill transform: 0.8014150989213372\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 20,746.96\n", + "Adstocked value: 20,747.14\n", + "Saturated value: 0.8947\n", + "Final response: 25035.9029\n", + "Raw spend: 20746.962810668916\n", + "After adstock: 20747.13928125715\n", + "After hill transform: 0.8947020663060733\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57943768997\n", + "After adstock: 162823.8016599122\n", + "After hill transform: 0.481970275108608\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,591.95\n", + "Adstocked value: 253,592.28\n", + "Saturated value: 0.5665\n", + "Final response: 80956.2632\n", + "Raw spend: 253591.94515281182\n", + "After adstock: 253592.27848614517\n", + "After hill transform: 0.5664938197141759\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472217228\n", + "After adstock: 38566.67805550562\n", + "After hill transform: 0.8014150989213372\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 20,746.96\n", + "Adstocked value: 20,747.14\n", + "Saturated value: 0.8947\n", + "Final response: 25035.9029\n", + "Raw spend: 20746.962810668916\n", + "After adstock: 20747.13928125715\n", + "After hill transform: 0.8947020663060733\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57943767507\n", + "After adstock: 162823.8016598973\n", + "After hill transform: 0.4819702751085396\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,591.95\n", + "Adstocked value: 253,592.28\n", + "Saturated value: 0.5665\n", + "Final response: 80956.2632\n", + "Raw spend: 253591.94515282672\n", + "After adstock: 253592.27848616007\n", + "After hill transform: 0.5664938197141844\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472217228\n", + "After adstock: 38566.67805550562\n", + "After hill transform: 0.8014150989213372\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 20,746.96\n", + "Adstocked value: 20,747.14\n", + "Saturated value: 0.8947\n", + "Final response: 25035.9029\n", + "Raw spend: 20746.962810668916\n", + "After adstock: 20747.13928125715\n", + "After hill transform: 0.8947020663060733\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57943767507\n", + "After adstock: 162823.8016598973\n", + "After hill transform: 0.4819702751085396\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,591.95\n", + "Adstocked value: 253,592.28\n", + "Saturated value: 0.5665\n", + "Final response: 80956.2632\n", + "Raw spend: 253591.94515281182\n", + "After adstock: 253592.27848614517\n", + "After hill transform: 0.5664938197141759\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472218718\n", + "After adstock: 38566.67805552052\n", + "After hill transform: 0.8014150989214991\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 20,746.96\n", + "Adstocked value: 20,747.14\n", + "Saturated value: 0.8947\n", + "Final response: 25035.9029\n", + "Raw spend: 20746.962810668916\n", + "After adstock: 20747.13928125715\n", + "After hill transform: 0.8947020663060733\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57943767507\n", + "After adstock: 162823.8016598973\n", + "After hill transform: 0.4819702751085396\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,591.95\n", + "Adstocked value: 253,592.28\n", + "Saturated value: 0.5665\n", + "Final response: 80956.2632\n", + "Raw spend: 253591.94515281182\n", + "After adstock: 253592.27848614517\n", + "After hill transform: 0.5664938197141759\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472217228\n", + "After adstock: 38566.67805550562\n", + "After hill transform: 0.8014150989213372\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 20,746.96\n", + "Adstocked value: 20,747.14\n", + "Saturated value: 0.8947\n", + "Final response: 25035.9029\n", + "Raw spend: 20746.962810683817\n", + "After adstock: 20747.13928127205\n", + "After hill transform: 0.8947020663062611\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57943767507\n", + "After adstock: 162823.8016598973\n", + "After hill transform: 0.4819702751085396\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,591.95\n", + "Adstocked value: 253,592.28\n", + "Saturated value: 0.5665\n", + "Final response: 80956.2632\n", + "Raw spend: 253591.94515281182\n", + "After adstock: 253592.27848614517\n", + "After hill transform: 0.5664938197141759\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472217228\n", + "After adstock: 38566.67805550562\n", + "After hill transform: 0.8014150989213372\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 20,746.96\n", + "Adstocked value: 20,747.14\n", + "Saturated value: 0.8947\n", + "Final response: 25035.9029\n", + "Raw spend: 20746.962810668916\n", + "After adstock: 20747.13928125715\n", + "After hill transform: 0.8947020663060733\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57943768997\n", + "After adstock: 162823.8016599122\n", + "After hill transform: 0.481970275108608\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,591.95\n", + "Adstocked value: 253,592.28\n", + "Saturated value: 0.5665\n", + "Final response: 80956.2632\n", + "Raw spend: 253591.94515281182\n", + "After adstock: 253592.27848614517\n", + "After hill transform: 0.5664938197141759\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472217228\n", + "After adstock: 38566.67805550562\n", + "After hill transform: 0.8014150989213372\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 20,746.96\n", + "Adstocked value: 20,747.14\n", + "Saturated value: 0.8947\n", + "Final response: 25035.9029\n", + "Raw spend: 20746.962810668916\n", + "After adstock: 20747.13928125715\n", + "After hill transform: 0.8947020663060733\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57943767507\n", + "After adstock: 162823.8016598973\n", + "After hill transform: 0.4819702751085396\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,591.95\n", + "Adstocked value: 253,592.28\n", + "Saturated value: 0.5665\n", + "Final response: 80956.2632\n", + "Raw spend: 253591.94515282672\n", + "After adstock: 253592.27848616007\n", + "After hill transform: 0.5664938197141844\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472217228\n", + "After adstock: 38566.67805550562\n", + "After hill transform: 0.8014150989213372\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 20,746.96\n", + "Adstocked value: 20,747.14\n", + "Saturated value: 0.8947\n", + "Final response: 25035.9029\n", + "Raw spend: 20746.962810668916\n", + "After adstock: 20747.13928125715\n", + "After hill transform: 0.8947020663060733\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57943767507\n", + "After adstock: 162823.8016598973\n", + "After hill transform: 0.4819702751085396\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,591.95\n", + "Adstocked value: 253,592.28\n", + "Saturated value: 0.5665\n", + "Final response: 80956.2632\n", + "Raw spend: 253591.94515281182\n", + "After adstock: 253592.27848614517\n", + "After hill transform: 0.5664938197141759\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472218718\n", + "After adstock: 38566.67805552052\n", + "After hill transform: 0.8014150989214991\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 20,746.96\n", + "Adstocked value: 20,747.14\n", + "Saturated value: 0.8947\n", + "Final response: 25035.9029\n", + "Raw spend: 20746.962810668916\n", + "After adstock: 20747.13928125715\n", + "After hill transform: 0.8947020663060733\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57943767507\n", + "After adstock: 162823.8016598973\n", + "After hill transform: 0.4819702751085396\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 253,591.95\n", + "Adstocked value: 253,592.28\n", + "Saturated value: 0.5665\n", + "Final response: 80956.2632\n", + "Raw spend: 253591.94515281182\n", + "After adstock: 253592.27848614517\n", + "After hill transform: 0.5664938197141759\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472217228\n", + "After adstock: 38566.67805550562\n", + "After hill transform: 0.8014150989213372\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 20,746.96\n", + "Adstocked value: 20,747.14\n", + "Saturated value: 0.8947\n", + "Final response: 25035.9029\n", + "Raw spend: 20746.962810683817\n", + "After adstock: 20747.13928127205\n", + "After hill transform: 0.8947020663062611\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57945051917\n", + "After adstock: 162823.8016727414\n", + "After hill transform: 0.4819702751675586\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 254,786.72\n", + "Adstocked value: 254,787.05\n", + "Saturated value: 0.5672\n", + "Final response: 81052.9897\n", + "Raw spend: 254786.71901277613\n", + "After adstock: 254787.05234610947\n", + "After hill transform: 0.5671706661979797\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472272478\n", + "After adstock: 38566.67805605812\n", + "After hill transform: 0.8014150989273393\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,530.58\n", + "Adstocked value: 26,530.76\n", + "Saturated value: 0.9439\n", + "Final response: 26411.4877\n", + "Raw spend: 26530.57926949115\n", + "After adstock: 26530.755740079385\n", + "After hill transform: 0.9438610078741699\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57945051917\n", + "After adstock: 162823.8016727414\n", + "After hill transform: 0.4819702751675586\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 254,786.72\n", + "Adstocked value: 254,787.05\n", + "Saturated value: 0.5672\n", + "Final response: 81052.9897\n", + "Raw spend: 254786.71901277613\n", + "After adstock: 254787.05234610947\n", + "After hill transform: 0.5671706661979797\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472272478\n", + "After adstock: 38566.67805605812\n", + "After hill transform: 0.8014150989273393\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,530.58\n", + "Adstocked value: 26,530.76\n", + "Saturated value: 0.9439\n", + "Final response: 26411.4877\n", + "Raw spend: 26530.57926949115\n", + "After adstock: 26530.755740079385\n", + "After hill transform: 0.9438610078741699\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57945053407\n", + "After adstock: 162823.8016727563\n", + "After hill transform: 0.481970275167627\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 254,786.72\n", + "Adstocked value: 254,787.05\n", + "Saturated value: 0.5672\n", + "Final response: 81052.9897\n", + "Raw spend: 254786.71901277613\n", + "After adstock: 254787.05234610947\n", + "After hill transform: 0.5671706661979797\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472272478\n", + "After adstock: 38566.67805605812\n", + "After hill transform: 0.8014150989273393\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,530.58\n", + "Adstocked value: 26,530.76\n", + "Saturated value: 0.9439\n", + "Final response: 26411.4877\n", + "Raw spend: 26530.57926949115\n", + "After adstock: 26530.755740079385\n", + "After hill transform: 0.9438610078741699\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57945051917\n", + "After adstock: 162823.8016727414\n", + "After hill transform: 0.4819702751675586\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 254,786.72\n", + "Adstocked value: 254,787.05\n", + "Saturated value: 0.5672\n", + "Final response: 81052.9897\n", + "Raw spend: 254786.71901279103\n", + "After adstock: 254787.05234612437\n", + "After hill transform: 0.5671706661979882\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472272478\n", + "After adstock: 38566.67805605812\n", + "After hill transform: 0.8014150989273393\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,530.58\n", + "Adstocked value: 26,530.76\n", + "Saturated value: 0.9439\n", + "Final response: 26411.4877\n", + "Raw spend: 26530.57926949115\n", + "After adstock: 26530.755740079385\n", + "After hill transform: 0.9438610078741699\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57945051917\n", + "After adstock: 162823.8016727414\n", + "After hill transform: 0.4819702751675586\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 254,786.72\n", + "Adstocked value: 254,787.05\n", + "Saturated value: 0.5672\n", + "Final response: 81052.9897\n", + "Raw spend: 254786.71901277613\n", + "After adstock: 254787.05234610947\n", + "After hill transform: 0.5671706661979797\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472273968\n", + "After adstock: 38566.67805607302\n", + "After hill transform: 0.8014150989275012\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,530.58\n", + "Adstocked value: 26,530.76\n", + "Saturated value: 0.9439\n", + "Final response: 26411.4877\n", + "Raw spend: 26530.57926949115\n", + "After adstock: 26530.755740079385\n", + "After hill transform: 0.9438610078741699\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57945051917\n", + "After adstock: 162823.8016727414\n", + "After hill transform: 0.4819702751675586\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 254,786.72\n", + "Adstocked value: 254,787.05\n", + "Saturated value: 0.5672\n", + "Final response: 81052.9897\n", + "Raw spend: 254786.71901277613\n", + "After adstock: 254787.05234610947\n", + "After hill transform: 0.5671706661979797\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472272478\n", + "After adstock: 38566.67805605812\n", + "After hill transform: 0.8014150989273393\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,530.58\n", + "Adstocked value: 26,530.76\n", + "Saturated value: 0.9439\n", + "Final response: 26411.4877\n", + "Raw spend: 26530.57926950605\n", + "After adstock: 26530.755740094286\n", + "After hill transform: 0.9438610078742525\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57945051917\n", + "After adstock: 162823.8016727414\n", + "After hill transform: 0.4819702751675586\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 254,786.72\n", + "Adstocked value: 254,787.05\n", + "Saturated value: 0.5672\n", + "Final response: 81052.9897\n", + "Raw spend: 254786.71901277613\n", + "After adstock: 254787.05234610947\n", + "After hill transform: 0.5671706661979797\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472272478\n", + "After adstock: 38566.67805605812\n", + "After hill transform: 0.8014150989273393\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,530.58\n", + "Adstocked value: 26,530.76\n", + "Saturated value: 0.9439\n", + "Final response: 26411.4877\n", + "Raw spend: 26530.57926949115\n", + "After adstock: 26530.755740079385\n", + "After hill transform: 0.9438610078741699\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57945053407\n", + "After adstock: 162823.8016727563\n", + "After hill transform: 0.481970275167627\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 254,786.72\n", + "Adstocked value: 254,787.05\n", + "Saturated value: 0.5672\n", + "Final response: 81052.9897\n", + "Raw spend: 254786.71901277613\n", + "After adstock: 254787.05234610947\n", + "After hill transform: 0.5671706661979797\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472272478\n", + "After adstock: 38566.67805605812\n", + "After hill transform: 0.8014150989273393\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,530.58\n", + "Adstocked value: 26,530.76\n", + "Saturated value: 0.9439\n", + "Final response: 26411.4877\n", + "Raw spend: 26530.57926949115\n", + "After adstock: 26530.755740079385\n", + "After hill transform: 0.9438610078741699\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57945051917\n", + "After adstock: 162823.8016727414\n", + "After hill transform: 0.4819702751675586\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 254,786.72\n", + "Adstocked value: 254,787.05\n", + "Saturated value: 0.5672\n", + "Final response: 81052.9897\n", + "Raw spend: 254786.71901279103\n", + "After adstock: 254787.05234612437\n", + "After hill transform: 0.5671706661979882\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472272478\n", + "After adstock: 38566.67805605812\n", + "After hill transform: 0.8014150989273393\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,530.58\n", + "Adstocked value: 26,530.76\n", + "Saturated value: 0.9439\n", + "Final response: 26411.4877\n", + "Raw spend: 26530.57926949115\n", + "After adstock: 26530.755740079385\n", + "After hill transform: 0.9438610078741699\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57945051917\n", + "After adstock: 162823.8016727414\n", + "After hill transform: 0.4819702751675586\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 254,786.72\n", + "Adstocked value: 254,787.05\n", + "Saturated value: 0.5672\n", + "Final response: 81052.9897\n", + "Raw spend: 254786.71901277613\n", + "After adstock: 254787.05234610947\n", + "After hill transform: 0.5671706661979797\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472273968\n", + "After adstock: 38566.67805607302\n", + "After hill transform: 0.8014150989275012\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,530.58\n", + "Adstocked value: 26,530.76\n", + "Saturated value: 0.9439\n", + "Final response: 26411.4877\n", + "Raw spend: 26530.57926949115\n", + "After adstock: 26530.755740079385\n", + "After hill transform: 0.9438610078741699\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57945051917\n", + "After adstock: 162823.8016727414\n", + "After hill transform: 0.4819702751675586\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 254,786.72\n", + "Adstocked value: 254,787.05\n", + "Saturated value: 0.5672\n", + "Final response: 81052.9897\n", + "Raw spend: 254786.71901277613\n", + "After adstock: 254787.05234610947\n", + "After hill transform: 0.5671706661979797\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472272478\n", + "After adstock: 38566.67805605812\n", + "After hill transform: 0.8014150989273393\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,530.58\n", + "Adstocked value: 26,530.76\n", + "Saturated value: 0.9439\n", + "Final response: 26411.4877\n", + "Raw spend: 26530.57926950605\n", + "After adstock: 26530.755740094286\n", + "After hill transform: 0.9438610078742525\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.5794642913\n", + "After adstock: 162823.80168651353\n", + "After hill transform: 0.48197027523084185\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 255,793.16\n", + "Adstocked value: 255,793.50\n", + "Saturated value: 0.5677\n", + "Final response: 81134.0905\n", + "Raw spend: 255793.16346108553\n", + "After adstock: 255793.49679441887\n", + "After hill transform: 0.5677381714306772\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472367931\n", + "After adstock: 38566.67805701264\n", + "After hill transform: 0.8014150989377089\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,402.15\n", + "Adstocked value: 31,402.33\n", + "Saturated value: 0.9641\n", + "Final response: 26977.3907\n", + "Raw spend: 31402.149361221687\n", + "After adstock: 31402.32583180992\n", + "After hill transform: 0.9640845500740491\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.5794642913\n", + "After adstock: 162823.80168651353\n", + "After hill transform: 0.48197027523084185\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 255,793.16\n", + "Adstocked value: 255,793.50\n", + "Saturated value: 0.5677\n", + "Final response: 81134.0905\n", + "Raw spend: 255793.16346108553\n", + "After adstock: 255793.49679441887\n", + "After hill transform: 0.5677381714306772\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472367931\n", + "After adstock: 38566.67805701264\n", + "After hill transform: 0.8014150989377089\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,402.15\n", + "Adstocked value: 31,402.33\n", + "Saturated value: 0.9641\n", + "Final response: 26977.3907\n", + "Raw spend: 31402.149361221687\n", + "After adstock: 31402.32583180992\n", + "After hill transform: 0.9640845500740491\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.5794643062\n", + "After adstock: 162823.80168652843\n", + "After hill transform: 0.48197027523091035\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 255,793.16\n", + "Adstocked value: 255,793.50\n", + "Saturated value: 0.5677\n", + "Final response: 81134.0905\n", + "Raw spend: 255793.16346108553\n", + "After adstock: 255793.49679441887\n", + "After hill transform: 0.5677381714306772\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472367931\n", + "After adstock: 38566.67805701264\n", + "After hill transform: 0.8014150989377089\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,402.15\n", + "Adstocked value: 31,402.33\n", + "Saturated value: 0.9641\n", + "Final response: 26977.3907\n", + "Raw spend: 31402.149361221687\n", + "After adstock: 31402.32583180992\n", + "After hill transform: 0.9640845500740491\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.5794642913\n", + "After adstock: 162823.80168651353\n", + "After hill transform: 0.48197027523084185\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 255,793.16\n", + "Adstocked value: 255,793.50\n", + "Saturated value: 0.5677\n", + "Final response: 81134.0905\n", + "Raw spend: 255793.16346110043\n", + "After adstock: 255793.49679443377\n", + "After hill transform: 0.5677381714306856\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472367931\n", + "After adstock: 38566.67805701264\n", + "After hill transform: 0.8014150989377089\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,402.15\n", + "Adstocked value: 31,402.33\n", + "Saturated value: 0.9641\n", + "Final response: 26977.3907\n", + "Raw spend: 31402.149361221687\n", + "After adstock: 31402.32583180992\n", + "After hill transform: 0.9640845500740491\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.5794642913\n", + "After adstock: 162823.80168651353\n", + "After hill transform: 0.48197027523084185\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 255,793.16\n", + "Adstocked value: 255,793.50\n", + "Saturated value: 0.5677\n", + "Final response: 81134.0905\n", + "Raw spend: 255793.16346108553\n", + "After adstock: 255793.49679441887\n", + "After hill transform: 0.5677381714306772\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472369421\n", + "After adstock: 38566.678057027544\n", + "After hill transform: 0.8014150989378707\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,402.15\n", + "Adstocked value: 31,402.33\n", + "Saturated value: 0.9641\n", + "Final response: 26977.3907\n", + "Raw spend: 31402.149361221687\n", + "After adstock: 31402.32583180992\n", + "After hill transform: 0.9640845500740491\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.5794642913\n", + "After adstock: 162823.80168651353\n", + "After hill transform: 0.48197027523084185\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 255,793.16\n", + "Adstocked value: 255,793.50\n", + "Saturated value: 0.5677\n", + "Final response: 81134.0905\n", + "Raw spend: 255793.16346108553\n", + "After adstock: 255793.49679441887\n", + "After hill transform: 0.5677381714306772\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472367931\n", + "After adstock: 38566.67805701264\n", + "After hill transform: 0.8014150989377089\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,402.15\n", + "Adstocked value: 31,402.33\n", + "Saturated value: 0.9641\n", + "Final response: 26977.3907\n", + "Raw spend: 31402.14936123659\n", + "After adstock: 31402.325831824823\n", + "After hill transform: 0.9640845500740948\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.5794642913\n", + "After adstock: 162823.80168651353\n", + "After hill transform: 0.48197027523084185\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 255,793.16\n", + "Adstocked value: 255,793.50\n", + "Saturated value: 0.5677\n", + "Final response: 81134.0905\n", + "Raw spend: 255793.16346108553\n", + "After adstock: 255793.49679441887\n", + "After hill transform: 0.5677381714306772\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472367931\n", + "After adstock: 38566.67805701264\n", + "After hill transform: 0.8014150989377089\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,402.15\n", + "Adstocked value: 31,402.33\n", + "Saturated value: 0.9641\n", + "Final response: 26977.3907\n", + "Raw spend: 31402.149361221687\n", + "After adstock: 31402.32583180992\n", + "After hill transform: 0.9640845500740491\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.5794643062\n", + "After adstock: 162823.80168652843\n", + "After hill transform: 0.48197027523091035\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 255,793.16\n", + "Adstocked value: 255,793.50\n", + "Saturated value: 0.5677\n", + "Final response: 81134.0905\n", + "Raw spend: 255793.16346108553\n", + "After adstock: 255793.49679441887\n", + "After hill transform: 0.5677381714306772\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472367931\n", + "After adstock: 38566.67805701264\n", + "After hill transform: 0.8014150989377089\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,402.15\n", + "Adstocked value: 31,402.33\n", + "Saturated value: 0.9641\n", + "Final response: 26977.3907\n", + "Raw spend: 31402.149361221687\n", + "After adstock: 31402.32583180992\n", + "After hill transform: 0.9640845500740491\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.5794642913\n", + "After adstock: 162823.80168651353\n", + "After hill transform: 0.48197027523084185\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 255,793.16\n", + "Adstocked value: 255,793.50\n", + "Saturated value: 0.5677\n", + "Final response: 81134.0905\n", + "Raw spend: 255793.16346110043\n", + "After adstock: 255793.49679443377\n", + "After hill transform: 0.5677381714306856\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472367931\n", + "After adstock: 38566.67805701264\n", + "After hill transform: 0.8014150989377089\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,402.15\n", + "Adstocked value: 31,402.33\n", + "Saturated value: 0.9641\n", + "Final response: 26977.3907\n", + "Raw spend: 31402.149361221687\n", + "After adstock: 31402.32583180992\n", + "After hill transform: 0.9640845500740491\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.5794642913\n", + "After adstock: 162823.80168651353\n", + "After hill transform: 0.48197027523084185\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 255,793.16\n", + "Adstocked value: 255,793.50\n", + "Saturated value: 0.5677\n", + "Final response: 81134.0905\n", + "Raw spend: 255793.16346108553\n", + "After adstock: 255793.49679441887\n", + "After hill transform: 0.5677381714306772\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472369421\n", + "After adstock: 38566.678057027544\n", + "After hill transform: 0.8014150989378707\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,402.15\n", + "Adstocked value: 31,402.33\n", + "Saturated value: 0.9641\n", + "Final response: 26977.3907\n", + "Raw spend: 31402.149361221687\n", + "After adstock: 31402.32583180992\n", + "After hill transform: 0.9640845500740491\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.5794642913\n", + "After adstock: 162823.80168651353\n", + "After hill transform: 0.48197027523084185\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 255,793.16\n", + "Adstocked value: 255,793.50\n", + "Saturated value: 0.5677\n", + "Final response: 81134.0905\n", + "Raw spend: 255793.16346108553\n", + "After adstock: 255793.49679441887\n", + "After hill transform: 0.5677381714306772\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472367931\n", + "After adstock: 38566.67805701264\n", + "After hill transform: 0.8014150989377089\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,402.15\n", + "Adstocked value: 31,402.33\n", + "Saturated value: 0.9641\n", + "Final response: 26977.3907\n", + "Raw spend: 31402.14936123659\n", + "After adstock: 31402.325831824823\n", + "After hill transform: 0.9640845500740948\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57945692886\n", + "After adstock: 162823.80167915107\n", + "After hill transform: 0.4819702751970112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 257,340.32\n", + "Adstocked value: 257,340.66\n", + "Saturated value: 0.5686\n", + "Final response: 81258.0936\n", + "Raw spend: 257340.32462755233\n", + "After adstock: 257340.65796088567\n", + "After hill transform: 0.5686058870273181\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472318127\n", + "After adstock: 38566.678056514604\n", + "After hill transform: 0.8014150989322985\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 38,890.59\n", + "Adstocked value: 38,890.76\n", + "Saturated value: 0.9798\n", + "Final response: 27418.2121\n", + "Raw spend: 38890.58648000457\n", + "After adstock: 38890.762950592805\n", + "After hill transform: 0.9798380778230646\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57945692886\n", + "After adstock: 162823.80167915107\n", + "After hill transform: 0.4819702751970112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 257,340.32\n", + "Adstocked value: 257,340.66\n", + "Saturated value: 0.5686\n", + "Final response: 81258.0936\n", + "Raw spend: 257340.32462755233\n", + "After adstock: 257340.65796088567\n", + "After hill transform: 0.5686058870273181\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472318127\n", + "After adstock: 38566.678056514604\n", + "After hill transform: 0.8014150989322985\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 38,890.59\n", + "Adstocked value: 38,890.76\n", + "Saturated value: 0.9798\n", + "Final response: 27418.2121\n", + "Raw spend: 38890.58648000457\n", + "After adstock: 38890.762950592805\n", + "After hill transform: 0.9798380778230646\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57945694376\n", + "After adstock: 162823.80167916598\n", + "After hill transform: 0.4819702751970797\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 257,340.32\n", + "Adstocked value: 257,340.66\n", + "Saturated value: 0.5686\n", + "Final response: 81258.0936\n", + "Raw spend: 257340.32462755233\n", + "After adstock: 257340.65796088567\n", + "After hill transform: 0.5686058870273181\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472318127\n", + "After adstock: 38566.678056514604\n", + "After hill transform: 0.8014150989322985\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 38,890.59\n", + "Adstocked value: 38,890.76\n", + "Saturated value: 0.9798\n", + "Final response: 27418.2121\n", + "Raw spend: 38890.58648000457\n", + "After adstock: 38890.762950592805\n", + "After hill transform: 0.9798380778230646\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57945692886\n", + "After adstock: 162823.80167915107\n", + "After hill transform: 0.4819702751970112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 257,340.32\n", + "Adstocked value: 257,340.66\n", + "Saturated value: 0.5686\n", + "Final response: 81258.0936\n", + "Raw spend: 257340.32462756723\n", + "After adstock: 257340.65796090057\n", + "After hill transform: 0.5686058870273263\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472318127\n", + "After adstock: 38566.678056514604\n", + "After hill transform: 0.8014150989322985\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 38,890.59\n", + "Adstocked value: 38,890.76\n", + "Saturated value: 0.9798\n", + "Final response: 27418.2121\n", + "Raw spend: 38890.58648000457\n", + "After adstock: 38890.762950592805\n", + "After hill transform: 0.9798380778230646\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57945692886\n", + "After adstock: 162823.80167915107\n", + "After hill transform: 0.4819702751970112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 257,340.32\n", + "Adstocked value: 257,340.66\n", + "Saturated value: 0.5686\n", + "Final response: 81258.0936\n", + "Raw spend: 257340.32462755233\n", + "After adstock: 257340.65796088567\n", + "After hill transform: 0.5686058870273181\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472319617\n", + "After adstock: 38566.678056529505\n", + "After hill transform: 0.8014150989324603\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 38,890.59\n", + "Adstocked value: 38,890.76\n", + "Saturated value: 0.9798\n", + "Final response: 27418.2121\n", + "Raw spend: 38890.58648000457\n", + "After adstock: 38890.762950592805\n", + "After hill transform: 0.9798380778230646\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57945692886\n", + "After adstock: 162823.80167915107\n", + "After hill transform: 0.4819702751970112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 257,340.32\n", + "Adstocked value: 257,340.66\n", + "Saturated value: 0.5686\n", + "Final response: 81258.0936\n", + "Raw spend: 257340.32462755233\n", + "After adstock: 257340.65796088567\n", + "After hill transform: 0.5686058870273181\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472318127\n", + "After adstock: 38566.678056514604\n", + "After hill transform: 0.8014150989322985\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 38,890.59\n", + "Adstocked value: 38,890.76\n", + "Saturated value: 0.9798\n", + "Final response: 27418.2121\n", + "Raw spend: 38890.58648001947\n", + "After adstock: 38890.76295060771\n", + "After hill transform: 0.9798380778230856\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57945692886\n", + "After adstock: 162823.80167915107\n", + "After hill transform: 0.4819702751970112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 257,340.32\n", + "Adstocked value: 257,340.66\n", + "Saturated value: 0.5686\n", + "Final response: 81258.0936\n", + "Raw spend: 257340.32462755233\n", + "After adstock: 257340.65796088567\n", + "After hill transform: 0.5686058870273181\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472318127\n", + "After adstock: 38566.678056514604\n", + "After hill transform: 0.8014150989322985\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 38,890.59\n", + "Adstocked value: 38,890.76\n", + "Saturated value: 0.9798\n", + "Final response: 27418.2121\n", + "Raw spend: 38890.58648000457\n", + "After adstock: 38890.762950592805\n", + "After hill transform: 0.9798380778230646\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57945694376\n", + "After adstock: 162823.80167916598\n", + "After hill transform: 0.4819702751970797\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 257,340.32\n", + "Adstocked value: 257,340.66\n", + "Saturated value: 0.5686\n", + "Final response: 81258.0936\n", + "Raw spend: 257340.32462755233\n", + "After adstock: 257340.65796088567\n", + "After hill transform: 0.5686058870273181\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472318127\n", + "After adstock: 38566.678056514604\n", + "After hill transform: 0.8014150989322985\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 38,890.59\n", + "Adstocked value: 38,890.76\n", + "Saturated value: 0.9798\n", + "Final response: 27418.2121\n", + "Raw spend: 38890.58648000457\n", + "After adstock: 38890.762950592805\n", + "After hill transform: 0.9798380778230646\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57945692886\n", + "After adstock: 162823.80167915107\n", + "After hill transform: 0.4819702751970112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 257,340.32\n", + "Adstocked value: 257,340.66\n", + "Saturated value: 0.5686\n", + "Final response: 81258.0936\n", + "Raw spend: 257340.32462756723\n", + "After adstock: 257340.65796090057\n", + "After hill transform: 0.5686058870273263\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472318127\n", + "After adstock: 38566.678056514604\n", + "After hill transform: 0.8014150989322985\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 38,890.59\n", + "Adstocked value: 38,890.76\n", + "Saturated value: 0.9798\n", + "Final response: 27418.2121\n", + "Raw spend: 38890.58648000457\n", + "After adstock: 38890.762950592805\n", + "After hill transform: 0.9798380778230646\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57945692886\n", + "After adstock: 162823.80167915107\n", + "After hill transform: 0.4819702751970112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 257,340.32\n", + "Adstocked value: 257,340.66\n", + "Saturated value: 0.5686\n", + "Final response: 81258.0936\n", + "Raw spend: 257340.32462755233\n", + "After adstock: 257340.65796088567\n", + "After hill transform: 0.5686058870273181\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472319617\n", + "After adstock: 38566.678056529505\n", + "After hill transform: 0.8014150989324603\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 38,890.59\n", + "Adstocked value: 38,890.76\n", + "Saturated value: 0.9798\n", + "Final response: 27418.2121\n", + "Raw spend: 38890.58648000457\n", + "After adstock: 38890.762950592805\n", + "After hill transform: 0.9798380778230646\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57945692886\n", + "After adstock: 162823.80167915107\n", + "After hill transform: 0.4819702751970112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 257,340.32\n", + "Adstocked value: 257,340.66\n", + "Saturated value: 0.5686\n", + "Final response: 81258.0936\n", + "Raw spend: 257340.32462755233\n", + "After adstock: 257340.65796088567\n", + "After hill transform: 0.5686058870273181\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472318127\n", + "After adstock: 38566.678056514604\n", + "After hill transform: 0.8014150989322985\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 38,890.59\n", + "Adstocked value: 38,890.76\n", + "Saturated value: 0.9798\n", + "Final response: 27418.2121\n", + "Raw spend: 38890.58648001947\n", + "After adstock: 38890.76295060771\n", + "After hill transform: 0.9798380778230856\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57945617448\n", + "After adstock: 162823.8016783967\n", + "After hill transform: 0.48197027519354485\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,221.50\n", + "Adstocked value: 259,221.83\n", + "Saturated value: 0.5697\n", + "Final response: 81407.7870\n", + "Raw spend: 259221.50151022308\n", + "After adstock: 259221.83484355643\n", + "After hill transform: 0.5696533707669783\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472313776\n", + "After adstock: 38566.67805647109\n", + "After hill transform: 0.8014150989318257\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 47,995.25\n", + "Adstocked value: 47,995.42\n", + "Saturated value: 0.9887\n", + "Final response: 27664.8734\n", + "Raw spend: 47995.24752614873\n", + "After adstock: 47995.423996736965\n", + "After hill transform: 0.9886529550565243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57945617448\n", + "After adstock: 162823.8016783967\n", + "After hill transform: 0.48197027519354485\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,221.50\n", + "Adstocked value: 259,221.83\n", + "Saturated value: 0.5697\n", + "Final response: 81407.7870\n", + "Raw spend: 259221.50151022308\n", + "After adstock: 259221.83484355643\n", + "After hill transform: 0.5696533707669783\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472313776\n", + "After adstock: 38566.67805647109\n", + "After hill transform: 0.8014150989318257\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 47,995.25\n", + "Adstocked value: 47,995.42\n", + "Saturated value: 0.9887\n", + "Final response: 27664.8734\n", + "Raw spend: 47995.24752614873\n", + "After adstock: 47995.423996736965\n", + "After hill transform: 0.9886529550565243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57945618939\n", + "After adstock: 162823.8016784116\n", + "After hill transform: 0.48197027519361335\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,221.50\n", + "Adstocked value: 259,221.83\n", + "Saturated value: 0.5697\n", + "Final response: 81407.7870\n", + "Raw spend: 259221.50151022308\n", + "After adstock: 259221.83484355643\n", + "After hill transform: 0.5696533707669783\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472313776\n", + "After adstock: 38566.67805647109\n", + "After hill transform: 0.8014150989318257\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 47,995.25\n", + "Adstocked value: 47,995.42\n", + "Saturated value: 0.9887\n", + "Final response: 27664.8734\n", + "Raw spend: 47995.24752614873\n", + "After adstock: 47995.423996736965\n", + "After hill transform: 0.9886529550565243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57945617448\n", + "After adstock: 162823.8016783967\n", + "After hill transform: 0.48197027519354485\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,221.50\n", + "Adstocked value: 259,221.83\n", + "Saturated value: 0.5697\n", + "Final response: 81407.7870\n", + "Raw spend: 259221.50151023798\n", + "After adstock: 259221.83484357133\n", + "After hill transform: 0.5696533707669866\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472313776\n", + "After adstock: 38566.67805647109\n", + "After hill transform: 0.8014150989318257\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 47,995.25\n", + "Adstocked value: 47,995.42\n", + "Saturated value: 0.9887\n", + "Final response: 27664.8734\n", + "Raw spend: 47995.24752614873\n", + "After adstock: 47995.423996736965\n", + "After hill transform: 0.9886529550565243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57945617448\n", + "After adstock: 162823.8016783967\n", + "After hill transform: 0.48197027519354485\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,221.50\n", + "Adstocked value: 259,221.83\n", + "Saturated value: 0.5697\n", + "Final response: 81407.7870\n", + "Raw spend: 259221.50151022308\n", + "After adstock: 259221.83484355643\n", + "After hill transform: 0.5696533707669783\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472315266\n", + "After adstock: 38566.678056485995\n", + "After hill transform: 0.8014150989319876\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 47,995.25\n", + "Adstocked value: 47,995.42\n", + "Saturated value: 0.9887\n", + "Final response: 27664.8734\n", + "Raw spend: 47995.24752614873\n", + "After adstock: 47995.423996736965\n", + "After hill transform: 0.9886529550565243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57945617448\n", + "After adstock: 162823.8016783967\n", + "After hill transform: 0.48197027519354485\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,221.50\n", + "Adstocked value: 259,221.83\n", + "Saturated value: 0.5697\n", + "Final response: 81407.7870\n", + "Raw spend: 259221.50151022308\n", + "After adstock: 259221.83484355643\n", + "After hill transform: 0.5696533707669783\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472313776\n", + "After adstock: 38566.67805647109\n", + "After hill transform: 0.8014150989318257\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 47,995.25\n", + "Adstocked value: 47,995.42\n", + "Saturated value: 0.9887\n", + "Final response: 27664.8734\n", + "Raw spend: 47995.24752616363\n", + "After adstock: 47995.423996751866\n", + "After hill transform: 0.9886529550565339\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57945617448\n", + "After adstock: 162823.8016783967\n", + "After hill transform: 0.48197027519354485\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,221.50\n", + "Adstocked value: 259,221.83\n", + "Saturated value: 0.5697\n", + "Final response: 81407.7870\n", + "Raw spend: 259221.50151022308\n", + "After adstock: 259221.83484355643\n", + "After hill transform: 0.5696533707669783\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472313776\n", + "After adstock: 38566.67805647109\n", + "After hill transform: 0.8014150989318257\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 47,995.25\n", + "Adstocked value: 47,995.42\n", + "Saturated value: 0.9887\n", + "Final response: 27664.8734\n", + "Raw spend: 47995.24752614873\n", + "After adstock: 47995.423996736965\n", + "After hill transform: 0.9886529550565243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57945618939\n", + "After adstock: 162823.8016784116\n", + "After hill transform: 0.48197027519361335\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,221.50\n", + "Adstocked value: 259,221.83\n", + "Saturated value: 0.5697\n", + "Final response: 81407.7870\n", + "Raw spend: 259221.50151022308\n", + "After adstock: 259221.83484355643\n", + "After hill transform: 0.5696533707669783\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472313776\n", + "After adstock: 38566.67805647109\n", + "After hill transform: 0.8014150989318257\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 47,995.25\n", + "Adstocked value: 47,995.42\n", + "Saturated value: 0.9887\n", + "Final response: 27664.8734\n", + "Raw spend: 47995.24752614873\n", + "After adstock: 47995.423996736965\n", + "After hill transform: 0.9886529550565243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57945617448\n", + "After adstock: 162823.8016783967\n", + "After hill transform: 0.48197027519354485\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,221.50\n", + "Adstocked value: 259,221.83\n", + "Saturated value: 0.5697\n", + "Final response: 81407.7870\n", + "Raw spend: 259221.50151023798\n", + "After adstock: 259221.83484357133\n", + "After hill transform: 0.5696533707669866\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472313776\n", + "After adstock: 38566.67805647109\n", + "After hill transform: 0.8014150989318257\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 47,995.25\n", + "Adstocked value: 47,995.42\n", + "Saturated value: 0.9887\n", + "Final response: 27664.8734\n", + "Raw spend: 47995.24752614873\n", + "After adstock: 47995.423996736965\n", + "After hill transform: 0.9886529550565243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57945617448\n", + "After adstock: 162823.8016783967\n", + "After hill transform: 0.48197027519354485\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,221.50\n", + "Adstocked value: 259,221.83\n", + "Saturated value: 0.5697\n", + "Final response: 81407.7870\n", + "Raw spend: 259221.50151022308\n", + "After adstock: 259221.83484355643\n", + "After hill transform: 0.5696533707669783\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472315266\n", + "After adstock: 38566.678056485995\n", + "After hill transform: 0.8014150989319876\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 47,995.25\n", + "Adstocked value: 47,995.42\n", + "Saturated value: 0.9887\n", + "Final response: 27664.8734\n", + "Raw spend: 47995.24752614873\n", + "After adstock: 47995.423996736965\n", + "After hill transform: 0.9886529550565243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57945617448\n", + "After adstock: 162823.8016783967\n", + "After hill transform: 0.48197027519354485\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,221.50\n", + "Adstocked value: 259,221.83\n", + "Saturated value: 0.5697\n", + "Final response: 81407.7870\n", + "Raw spend: 259221.50151022308\n", + "After adstock: 259221.83484355643\n", + "After hill transform: 0.5696533707669783\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472313776\n", + "After adstock: 38566.67805647109\n", + "After hill transform: 0.8014150989318257\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 47,995.25\n", + "Adstocked value: 47,995.42\n", + "Saturated value: 0.9887\n", + "Final response: 27664.8734\n", + "Raw spend: 47995.24752616363\n", + "After adstock: 47995.423996751866\n", + "After hill transform: 0.9886529550565339\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.5794362139\n", + "After adstock: 162823.80165843613\n", + "After hill transform: 0.4819702751018255\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,840.65\n", + "Adstocked value: 259,840.98\n", + "Saturated value: 0.5700\n", + "Final response: 81456.7986\n", + "Raw spend: 259840.65060598115\n", + "After adstock: 259840.9839393145\n", + "After hill transform: 0.5699963305275113\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344721800146\n", + "After adstock: 38566.67805513348\n", + "After hill transform: 0.8014150989172946\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.5794362139\n", + "After adstock: 162823.80165843613\n", + "After hill transform: 0.4819702751018255\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,840.65\n", + "Adstocked value: 259,840.98\n", + "Saturated value: 0.5700\n", + "Final response: 81456.7986\n", + "Raw spend: 259840.65060598115\n", + "After adstock: 259840.9839393145\n", + "After hill transform: 0.5699963305275113\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344721800146\n", + "After adstock: 38566.67805513348\n", + "After hill transform: 0.8014150989172946\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.5794362288\n", + "After adstock: 162823.80165845103\n", + "After hill transform: 0.481970275101894\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,840.65\n", + "Adstocked value: 259,840.98\n", + "Saturated value: 0.5700\n", + "Final response: 81456.7986\n", + "Raw spend: 259840.65060598115\n", + "After adstock: 259840.9839393145\n", + "After hill transform: 0.5699963305275113\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344721800146\n", + "After adstock: 38566.67805513348\n", + "After hill transform: 0.8014150989172946\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.5794362139\n", + "After adstock: 162823.80165843613\n", + "After hill transform: 0.4819702751018255\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,840.65\n", + "Adstocked value: 259,840.98\n", + "Saturated value: 0.5700\n", + "Final response: 81456.7986\n", + "Raw spend: 259840.65060599605\n", + "After adstock: 259840.9839393294\n", + "After hill transform: 0.5699963305275196\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344721800146\n", + "After adstock: 38566.67805513348\n", + "After hill transform: 0.8014150989172946\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.5794362139\n", + "After adstock: 162823.80165843613\n", + "After hill transform: 0.4819702751018255\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,840.65\n", + "Adstocked value: 259,840.98\n", + "Saturated value: 0.5700\n", + "Final response: 81456.7986\n", + "Raw spend: 259840.65060598115\n", + "After adstock: 259840.9839393145\n", + "After hill transform: 0.5699963305275113\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472181505\n", + "After adstock: 38566.67805514838\n", + "After hill transform: 0.8014150989174564\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.5794362139\n", + "After adstock: 162823.80165843613\n", + "After hill transform: 0.4819702751018255\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,840.65\n", + "Adstocked value: 259,840.98\n", + "Saturated value: 0.5700\n", + "Final response: 81456.7986\n", + "Raw spend: 259840.65060598115\n", + "After adstock: 259840.9839393145\n", + "After hill transform: 0.5699963305275113\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344721800146\n", + "After adstock: 38566.67805513348\n", + "After hill transform: 0.8014150989172946\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993574836\n", + "After adstock: 50991.629464163074\n", + "After hill transform: 0.9903914825155633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.5794362139\n", + "After adstock: 162823.80165843613\n", + "After hill transform: 0.4819702751018255\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,840.65\n", + "Adstocked value: 259,840.98\n", + "Saturated value: 0.5700\n", + "Final response: 81456.7986\n", + "Raw spend: 259840.65060598115\n", + "After adstock: 259840.9839393145\n", + "After hill transform: 0.5699963305275113\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344721800146\n", + "After adstock: 38566.67805513348\n", + "After hill transform: 0.8014150989172946\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.5794362288\n", + "After adstock: 162823.80165845103\n", + "After hill transform: 0.481970275101894\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,840.65\n", + "Adstocked value: 259,840.98\n", + "Saturated value: 0.5700\n", + "Final response: 81456.7986\n", + "Raw spend: 259840.65060598115\n", + "After adstock: 259840.9839393145\n", + "After hill transform: 0.5699963305275113\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344721800146\n", + "After adstock: 38566.67805513348\n", + "After hill transform: 0.8014150989172946\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.5794362139\n", + "After adstock: 162823.80165843613\n", + "After hill transform: 0.4819702751018255\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,840.65\n", + "Adstocked value: 259,840.98\n", + "Saturated value: 0.5700\n", + "Final response: 81456.7986\n", + "Raw spend: 259840.65060599605\n", + "After adstock: 259840.9839393294\n", + "After hill transform: 0.5699963305275196\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344721800146\n", + "After adstock: 38566.67805513348\n", + "After hill transform: 0.8014150989172946\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.5794362139\n", + "After adstock: 162823.80165843613\n", + "After hill transform: 0.4819702751018255\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,840.65\n", + "Adstocked value: 259,840.98\n", + "Saturated value: 0.5700\n", + "Final response: 81456.7986\n", + "Raw spend: 259840.65060598115\n", + "After adstock: 259840.9839393145\n", + "After hill transform: 0.5699963305275113\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472181505\n", + "After adstock: 38566.67805514838\n", + "After hill transform: 0.8014150989174564\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.5794362139\n", + "After adstock: 162823.80165843613\n", + "After hill transform: 0.4819702751018255\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,840.65\n", + "Adstocked value: 259,840.98\n", + "Saturated value: 0.5700\n", + "Final response: 81456.7986\n", + "Raw spend: 259840.65060598115\n", + "After adstock: 259840.9839393145\n", + "After hill transform: 0.5699963305275113\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344721800146\n", + "After adstock: 38566.67805513348\n", + "After hill transform: 0.8014150989172946\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993574836\n", + "After adstock: 50991.629464163074\n", + "After hill transform: 0.9903914825155633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,840.73\n", + "Adstocked value: 259,841.07\n", + "Saturated value: 0.5700\n", + "Final response: 81456.8052\n", + "Raw spend: 259840.73439779133\n", + "After adstock: 259841.06773112467\n", + "After hill transform: 0.5699963768817043\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,840.73\n", + "Adstocked value: 259,841.07\n", + "Saturated value: 0.5700\n", + "Final response: 81456.8052\n", + "Raw spend: 259840.73439779133\n", + "After adstock: 259841.06773112467\n", + "After hill transform: 0.5699963768817043\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,840.73\n", + "Adstocked value: 259,841.07\n", + "Saturated value: 0.5700\n", + "Final response: 81456.8052\n", + "Raw spend: 259840.73439779133\n", + "After adstock: 259841.06773112467\n", + "After hill transform: 0.5699963768817043\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,840.73\n", + "Adstocked value: 259,841.07\n", + "Saturated value: 0.5700\n", + "Final response: 81456.8052\n", + "Raw spend: 259840.73439780623\n", + "After adstock: 259841.06773113957\n", + "After hill transform: 0.5699963768817127\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,840.73\n", + "Adstocked value: 259,841.07\n", + "Saturated value: 0.5700\n", + "Final response: 81456.8052\n", + "Raw spend: 259840.73439779133\n", + "After adstock: 259841.06773112467\n", + "After hill transform: 0.5699963768817043\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,840.73\n", + "Adstocked value: 259,841.07\n", + "Saturated value: 0.5700\n", + "Final response: 81456.8052\n", + "Raw spend: 259840.73439779133\n", + "After adstock: 259841.06773112467\n", + "After hill transform: 0.5699963768817043\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993574836\n", + "After adstock: 50991.629464163074\n", + "After hill transform: 0.9903914825155633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,840.73\n", + "Adstocked value: 259,841.07\n", + "Saturated value: 0.5700\n", + "Final response: 81456.8052\n", + "Raw spend: 259840.73439779133\n", + "After adstock: 259841.06773112467\n", + "After hill transform: 0.5699963768817043\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,840.73\n", + "Adstocked value: 259,841.07\n", + "Saturated value: 0.5700\n", + "Final response: 81456.8052\n", + "Raw spend: 259840.73439779133\n", + "After adstock: 259841.06773112467\n", + "After hill transform: 0.5699963768817043\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,840.73\n", + "Adstocked value: 259,841.07\n", + "Saturated value: 0.5700\n", + "Final response: 81456.8052\n", + "Raw spend: 259840.73439780623\n", + "After adstock: 259841.06773113957\n", + "After hill transform: 0.5699963768817127\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,840.73\n", + "Adstocked value: 259,841.07\n", + "Saturated value: 0.5700\n", + "Final response: 81456.8052\n", + "Raw spend: 259840.73439779133\n", + "After adstock: 259841.06773112467\n", + "After hill transform: 0.5699963768817043\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,840.73\n", + "Adstocked value: 259,841.07\n", + "Saturated value: 0.5700\n", + "Final response: 81456.8052\n", + "Raw spend: 259840.73439779133\n", + "After adstock: 259841.06773112467\n", + "After hill transform: 0.5699963768817043\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993574836\n", + "After adstock: 50991.629464163074\n", + "After hill transform: 0.9903914825155633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947036796\n", + "After adstock: 162823.80169259018\n", + "After hill transform: 0.4819702752587642\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,841.15\n", + "Adstocked value: 259,841.49\n", + "Saturated value: 0.5700\n", + "Final response: 81456.8383\n", + "Raw spend: 259841.15333281035\n", + "After adstock: 259841.4866661437\n", + "After hill transform: 0.5699966086391324\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724099334\n", + "After adstock: 38566.67805743267\n", + "After hill transform: 0.8014150989422718\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452978447436\n", + "After adstock: 50991.629449035674\n", + "After hill transform: 0.9903914825077281\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947036796\n", + "After adstock: 162823.80169259018\n", + "After hill transform: 0.4819702752587642\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,841.15\n", + "Adstocked value: 259,841.49\n", + "Saturated value: 0.5700\n", + "Final response: 81456.8383\n", + "Raw spend: 259841.15333281035\n", + "After adstock: 259841.4866661437\n", + "After hill transform: 0.5699966086391324\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724099334\n", + "After adstock: 38566.67805743267\n", + "After hill transform: 0.8014150989422718\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452978447436\n", + "After adstock: 50991.629449035674\n", + "After hill transform: 0.9903914825077281\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947038286\n", + "After adstock: 162823.80169260508\n", + "After hill transform: 0.4819702752588327\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,841.15\n", + "Adstocked value: 259,841.49\n", + "Saturated value: 0.5700\n", + "Final response: 81456.8383\n", + "Raw spend: 259841.15333281035\n", + "After adstock: 259841.4866661437\n", + "After hill transform: 0.5699966086391324\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724099334\n", + "After adstock: 38566.67805743267\n", + "After hill transform: 0.8014150989422718\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452978447436\n", + "After adstock: 50991.629449035674\n", + "After hill transform: 0.9903914825077281\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947036796\n", + "After adstock: 162823.80169259018\n", + "After hill transform: 0.4819702752587642\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,841.15\n", + "Adstocked value: 259,841.49\n", + "Saturated value: 0.5700\n", + "Final response: 81456.8383\n", + "Raw spend: 259841.15333282526\n", + "After adstock: 259841.4866661586\n", + "After hill transform: 0.5699966086391407\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724099334\n", + "After adstock: 38566.67805743267\n", + "After hill transform: 0.8014150989422718\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452978447436\n", + "After adstock: 50991.629449035674\n", + "After hill transform: 0.9903914825077281\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947036796\n", + "After adstock: 162823.80169259018\n", + "After hill transform: 0.4819702752587642\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,841.15\n", + "Adstocked value: 259,841.49\n", + "Saturated value: 0.5700\n", + "Final response: 81456.8383\n", + "Raw spend: 259841.15333281035\n", + "After adstock: 259841.4866661437\n", + "After hill transform: 0.5699966086391324\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724114235\n", + "After adstock: 38566.67805744757\n", + "After hill transform: 0.8014150989424337\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452978447436\n", + "After adstock: 50991.629449035674\n", + "After hill transform: 0.9903914825077281\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947036796\n", + "After adstock: 162823.80169259018\n", + "After hill transform: 0.4819702752587642\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,841.15\n", + "Adstocked value: 259,841.49\n", + "Saturated value: 0.5700\n", + "Final response: 81456.8383\n", + "Raw spend: 259841.15333281035\n", + "After adstock: 259841.4866661437\n", + "After hill transform: 0.5699966086391324\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724099334\n", + "After adstock: 38566.67805743267\n", + "After hill transform: 0.8014150989422718\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45297846234\n", + "After adstock: 50991.629449050575\n", + "After hill transform: 0.9903914825077358\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947036796\n", + "After adstock: 162823.80169259018\n", + "After hill transform: 0.4819702752587642\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,841.15\n", + "Adstocked value: 259,841.49\n", + "Saturated value: 0.5700\n", + "Final response: 81456.8383\n", + "Raw spend: 259841.15333281035\n", + "After adstock: 259841.4866661437\n", + "After hill transform: 0.5699966086391324\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724099334\n", + "After adstock: 38566.67805743267\n", + "After hill transform: 0.8014150989422718\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452978447436\n", + "After adstock: 50991.629449035674\n", + "After hill transform: 0.9903914825077281\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947038286\n", + "After adstock: 162823.80169260508\n", + "After hill transform: 0.4819702752588327\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,841.15\n", + "Adstocked value: 259,841.49\n", + "Saturated value: 0.5700\n", + "Final response: 81456.8383\n", + "Raw spend: 259841.15333281035\n", + "After adstock: 259841.4866661437\n", + "After hill transform: 0.5699966086391324\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724099334\n", + "After adstock: 38566.67805743267\n", + "After hill transform: 0.8014150989422718\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452978447436\n", + "After adstock: 50991.629449035674\n", + "After hill transform: 0.9903914825077281\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947036796\n", + "After adstock: 162823.80169259018\n", + "After hill transform: 0.4819702752587642\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,841.15\n", + "Adstocked value: 259,841.49\n", + "Saturated value: 0.5700\n", + "Final response: 81456.8383\n", + "Raw spend: 259841.15333282526\n", + "After adstock: 259841.4866661586\n", + "After hill transform: 0.5699966086391407\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724099334\n", + "After adstock: 38566.67805743267\n", + "After hill transform: 0.8014150989422718\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452978447436\n", + "After adstock: 50991.629449035674\n", + "After hill transform: 0.9903914825077281\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947036796\n", + "After adstock: 162823.80169259018\n", + "After hill transform: 0.4819702752587642\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,841.15\n", + "Adstocked value: 259,841.49\n", + "Saturated value: 0.5700\n", + "Final response: 81456.8383\n", + "Raw spend: 259841.15333281035\n", + "After adstock: 259841.4866661437\n", + "After hill transform: 0.5699966086391324\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724114235\n", + "After adstock: 38566.67805744757\n", + "After hill transform: 0.8014150989424337\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452978447436\n", + "After adstock: 50991.629449035674\n", + "After hill transform: 0.9903914825077281\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947036796\n", + "After adstock: 162823.80169259018\n", + "After hill transform: 0.4819702752587642\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,841.15\n", + "Adstocked value: 259,841.49\n", + "Saturated value: 0.5700\n", + "Final response: 81456.8383\n", + "Raw spend: 259841.15333281035\n", + "After adstock: 259841.4866661437\n", + "After hill transform: 0.5699966086391324\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724099334\n", + "After adstock: 38566.67805743267\n", + "After hill transform: 0.8014150989422718\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45297846234\n", + "After adstock: 50991.629449050575\n", + "After hill transform: 0.9903914825077358\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,843.35\n", + "Adstocked value: 259,843.69\n", + "Saturated value: 0.5700\n", + "Final response: 81457.0122\n", + "Raw spend: 259843.35273200035\n", + "After adstock: 259843.6860653337\n", + "After hill transform: 0.5699978253536521\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,843.35\n", + "Adstocked value: 259,843.69\n", + "Saturated value: 0.5700\n", + "Final response: 81457.0122\n", + "Raw spend: 259843.35273200035\n", + "After adstock: 259843.6860653337\n", + "After hill transform: 0.5699978253536521\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,843.35\n", + "Adstocked value: 259,843.69\n", + "Saturated value: 0.5700\n", + "Final response: 81457.0122\n", + "Raw spend: 259843.35273200035\n", + "After adstock: 259843.6860653337\n", + "After hill transform: 0.5699978253536521\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,843.35\n", + "Adstocked value: 259,843.69\n", + "Saturated value: 0.5700\n", + "Final response: 81457.0122\n", + "Raw spend: 259843.35273201525\n", + "After adstock: 259843.6860653486\n", + "After hill transform: 0.5699978253536604\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,843.35\n", + "Adstocked value: 259,843.69\n", + "Saturated value: 0.5700\n", + "Final response: 81457.0122\n", + "Raw spend: 259843.35273200035\n", + "After adstock: 259843.6860653337\n", + "After hill transform: 0.5699978253536521\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,843.35\n", + "Adstocked value: 259,843.69\n", + "Saturated value: 0.5700\n", + "Final response: 81457.0122\n", + "Raw spend: 259843.35273200035\n", + "After adstock: 259843.6860653337\n", + "After hill transform: 0.5699978253536521\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993574836\n", + "After adstock: 50991.629464163074\n", + "After hill transform: 0.9903914825155633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,843.35\n", + "Adstocked value: 259,843.69\n", + "Saturated value: 0.5700\n", + "Final response: 81457.0122\n", + "Raw spend: 259843.35273200035\n", + "After adstock: 259843.6860653337\n", + "After hill transform: 0.5699978253536521\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,843.35\n", + "Adstocked value: 259,843.69\n", + "Saturated value: 0.5700\n", + "Final response: 81457.0122\n", + "Raw spend: 259843.35273200035\n", + "After adstock: 259843.6860653337\n", + "After hill transform: 0.5699978253536521\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,843.35\n", + "Adstocked value: 259,843.69\n", + "Saturated value: 0.5700\n", + "Final response: 81457.0122\n", + "Raw spend: 259843.35273201525\n", + "After adstock: 259843.6860653486\n", + "After hill transform: 0.5699978253536604\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,843.35\n", + "Adstocked value: 259,843.69\n", + "Saturated value: 0.5700\n", + "Final response: 81457.0122\n", + "Raw spend: 259843.35273200035\n", + "After adstock: 259843.6860653337\n", + "After hill transform: 0.5699978253536521\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,843.35\n", + "Adstocked value: 259,843.69\n", + "Saturated value: 0.5700\n", + "Final response: 81457.0122\n", + "Raw spend: 259843.35273200035\n", + "After adstock: 259843.6860653337\n", + "After hill transform: 0.5699978253536521\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993574836\n", + "After adstock: 50991.629464163074\n", + "After hill transform: 0.9903914825155633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57946987287\n", + "After adstock: 162823.8016920951\n", + "After hill transform: 0.4819702752564893\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,853.83\n", + "Adstocked value: 259,854.16\n", + "Saturated value: 0.5700\n", + "Final response: 81457.8402\n", + "Raw spend: 259853.82601521086\n", + "After adstock: 259854.1593485442\n", + "After hill transform: 0.5700036190538424\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472407203\n", + "After adstock: 38566.67805740536\n", + "After hill transform: 0.8014150989419752\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45297658237\n", + "After adstock: 50991.629447170606\n", + "After hill transform: 0.9903914825067621\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57946987287\n", + "After adstock: 162823.8016920951\n", + "After hill transform: 0.4819702752564893\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,853.83\n", + "Adstocked value: 259,854.16\n", + "Saturated value: 0.5700\n", + "Final response: 81457.8402\n", + "Raw spend: 259853.82601521086\n", + "After adstock: 259854.1593485442\n", + "After hill transform: 0.5700036190538424\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472407203\n", + "After adstock: 38566.67805740536\n", + "After hill transform: 0.8014150989419752\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45297658237\n", + "After adstock: 50991.629447170606\n", + "After hill transform: 0.9903914825067621\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57946988777\n", + "After adstock: 162823.80169211\n", + "After hill transform: 0.4819702752565578\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,853.83\n", + "Adstocked value: 259,854.16\n", + "Saturated value: 0.5700\n", + "Final response: 81457.8402\n", + "Raw spend: 259853.82601521086\n", + "After adstock: 259854.1593485442\n", + "After hill transform: 0.5700036190538424\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472407203\n", + "After adstock: 38566.67805740536\n", + "After hill transform: 0.8014150989419752\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45297658237\n", + "After adstock: 50991.629447170606\n", + "After hill transform: 0.9903914825067621\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57946987287\n", + "After adstock: 162823.8016920951\n", + "After hill transform: 0.4819702752564893\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,853.83\n", + "Adstocked value: 259,854.16\n", + "Saturated value: 0.5700\n", + "Final response: 81457.8402\n", + "Raw spend: 259853.82601522576\n", + "After adstock: 259854.1593485591\n", + "After hill transform: 0.5700036190538507\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472407203\n", + "After adstock: 38566.67805740536\n", + "After hill transform: 0.8014150989419752\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45297658237\n", + "After adstock: 50991.629447170606\n", + "After hill transform: 0.9903914825067621\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57946987287\n", + "After adstock: 162823.8016920951\n", + "After hill transform: 0.4819702752564893\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,853.83\n", + "Adstocked value: 259,854.16\n", + "Saturated value: 0.5700\n", + "Final response: 81457.8402\n", + "Raw spend: 259853.82601521086\n", + "After adstock: 259854.1593485442\n", + "After hill transform: 0.5700036190538424\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472408693\n", + "After adstock: 38566.678057420264\n", + "After hill transform: 0.801415098942137\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45297658237\n", + "After adstock: 50991.629447170606\n", + "After hill transform: 0.9903914825067621\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57946987287\n", + "After adstock: 162823.8016920951\n", + "After hill transform: 0.4819702752564893\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,853.83\n", + "Adstocked value: 259,854.16\n", + "Saturated value: 0.5700\n", + "Final response: 81457.8402\n", + "Raw spend: 259853.82601521086\n", + "After adstock: 259854.1593485442\n", + "After hill transform: 0.5700036190538424\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472407203\n", + "After adstock: 38566.67805740536\n", + "After hill transform: 0.8014150989419752\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45297659727\n", + "After adstock: 50991.62944718551\n", + "After hill transform: 0.9903914825067698\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57946987287\n", + "After adstock: 162823.8016920951\n", + "After hill transform: 0.4819702752564893\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,853.83\n", + "Adstocked value: 259,854.16\n", + "Saturated value: 0.5700\n", + "Final response: 81457.8402\n", + "Raw spend: 259853.82601521086\n", + "After adstock: 259854.1593485442\n", + "After hill transform: 0.5700036190538424\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472407203\n", + "After adstock: 38566.67805740536\n", + "After hill transform: 0.8014150989419752\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45297658237\n", + "After adstock: 50991.629447170606\n", + "After hill transform: 0.9903914825067621\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57946988777\n", + "After adstock: 162823.80169211\n", + "After hill transform: 0.4819702752565578\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,853.83\n", + "Adstocked value: 259,854.16\n", + "Saturated value: 0.5700\n", + "Final response: 81457.8402\n", + "Raw spend: 259853.82601521086\n", + "After adstock: 259854.1593485442\n", + "After hill transform: 0.5700036190538424\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472407203\n", + "After adstock: 38566.67805740536\n", + "After hill transform: 0.8014150989419752\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45297658237\n", + "After adstock: 50991.629447170606\n", + "After hill transform: 0.9903914825067621\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57946987287\n", + "After adstock: 162823.8016920951\n", + "After hill transform: 0.4819702752564893\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,853.83\n", + "Adstocked value: 259,854.16\n", + "Saturated value: 0.5700\n", + "Final response: 81457.8402\n", + "Raw spend: 259853.82601522576\n", + "After adstock: 259854.1593485591\n", + "After hill transform: 0.5700036190538507\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472407203\n", + "After adstock: 38566.67805740536\n", + "After hill transform: 0.8014150989419752\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45297658237\n", + "After adstock: 50991.629447170606\n", + "After hill transform: 0.9903914825067621\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57946987287\n", + "After adstock: 162823.8016920951\n", + "After hill transform: 0.4819702752564893\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,853.83\n", + "Adstocked value: 259,854.16\n", + "Saturated value: 0.5700\n", + "Final response: 81457.8402\n", + "Raw spend: 259853.82601521086\n", + "After adstock: 259854.1593485442\n", + "After hill transform: 0.5700036190538424\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472408693\n", + "After adstock: 38566.678057420264\n", + "After hill transform: 0.801415098942137\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45297658237\n", + "After adstock: 50991.629447170606\n", + "After hill transform: 0.9903914825067621\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57946987287\n", + "After adstock: 162823.8016920951\n", + "After hill transform: 0.4819702752564893\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,853.83\n", + "Adstocked value: 259,854.16\n", + "Saturated value: 0.5700\n", + "Final response: 81457.8402\n", + "Raw spend: 259853.82601521086\n", + "After adstock: 259854.1593485442\n", + "After hill transform: 0.5700036190538424\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472407203\n", + "After adstock: 38566.67805740536\n", + "After hill transform: 0.8014150989419752\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45297659727\n", + "After adstock: 50991.62944718551\n", + "After hill transform: 0.9903914825067698\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,906.19\n", + "Adstocked value: 259,906.53\n", + "Saturated value: 0.5700\n", + "Final response: 81461.9794\n", + "Raw spend: 259906.19248421237\n", + "After adstock: 259906.5258175457\n", + "After hill transform: 0.5700325837942645\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,906.19\n", + "Adstocked value: 259,906.53\n", + "Saturated value: 0.5700\n", + "Final response: 81461.9794\n", + "Raw spend: 259906.19248421237\n", + "After adstock: 259906.5258175457\n", + "After hill transform: 0.5700325837942645\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,906.19\n", + "Adstocked value: 259,906.53\n", + "Saturated value: 0.5700\n", + "Final response: 81461.9794\n", + "Raw spend: 259906.19248421237\n", + "After adstock: 259906.5258175457\n", + "After hill transform: 0.5700325837942645\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,906.19\n", + "Adstocked value: 259,906.53\n", + "Saturated value: 0.5700\n", + "Final response: 81461.9794\n", + "Raw spend: 259906.19248422727\n", + "After adstock: 259906.5258175606\n", + "After hill transform: 0.5700325837942726\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,906.19\n", + "Adstocked value: 259,906.53\n", + "Saturated value: 0.5700\n", + "Final response: 81461.9794\n", + "Raw spend: 259906.19248421237\n", + "After adstock: 259906.5258175457\n", + "After hill transform: 0.5700325837942645\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,906.19\n", + "Adstocked value: 259,906.53\n", + "Saturated value: 0.5700\n", + "Final response: 81461.9794\n", + "Raw spend: 259906.19248421237\n", + "After adstock: 259906.5258175457\n", + "After hill transform: 0.5700325837942645\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993574836\n", + "After adstock: 50991.629464163074\n", + "After hill transform: 0.9903914825155633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,906.19\n", + "Adstocked value: 259,906.53\n", + "Saturated value: 0.5700\n", + "Final response: 81461.9794\n", + "Raw spend: 259906.19248421237\n", + "After adstock: 259906.5258175457\n", + "After hill transform: 0.5700325837942645\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,906.19\n", + "Adstocked value: 259,906.53\n", + "Saturated value: 0.5700\n", + "Final response: 81461.9794\n", + "Raw spend: 259906.19248421237\n", + "After adstock: 259906.5258175457\n", + "After hill transform: 0.5700325837942645\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,906.19\n", + "Adstocked value: 259,906.53\n", + "Saturated value: 0.5700\n", + "Final response: 81461.9794\n", + "Raw spend: 259906.19248422727\n", + "After adstock: 259906.5258175606\n", + "After hill transform: 0.5700325837942726\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,906.19\n", + "Adstocked value: 259,906.53\n", + "Saturated value: 0.5700\n", + "Final response: 81461.9794\n", + "Raw spend: 259906.19248421237\n", + "After adstock: 259906.5258175457\n", + "After hill transform: 0.5700325837942645\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 259,906.19\n", + "Adstocked value: 259,906.53\n", + "Saturated value: 0.5700\n", + "Final response: 81461.9794\n", + "Raw spend: 259906.19248421237\n", + "After adstock: 259906.5258175457\n", + "After hill transform: 0.5700325837942645\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993574836\n", + "After adstock: 50991.629464163074\n", + "After hill transform: 0.9903914825155633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,168.02\n", + "Adstocked value: 260,168.36\n", + "Saturated value: 0.5702\n", + "Final response: 81482.6623\n", + "Raw spend: 260168.02465881928\n", + "After adstock: 260168.35799215263\n", + "After hill transform: 0.5701773127326498\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,168.02\n", + "Adstocked value: 260,168.36\n", + "Saturated value: 0.5702\n", + "Final response: 81482.6623\n", + "Raw spend: 260168.02465881928\n", + "After adstock: 260168.35799215263\n", + "After hill transform: 0.5701773127326498\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,168.02\n", + "Adstocked value: 260,168.36\n", + "Saturated value: 0.5702\n", + "Final response: 81482.6623\n", + "Raw spend: 260168.02465881928\n", + "After adstock: 260168.35799215263\n", + "After hill transform: 0.5701773127326498\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,168.02\n", + "Adstocked value: 260,168.36\n", + "Saturated value: 0.5702\n", + "Final response: 81482.6623\n", + "Raw spend: 260168.02465883418\n", + "After adstock: 260168.35799216753\n", + "After hill transform: 0.5701773127326581\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,168.02\n", + "Adstocked value: 260,168.36\n", + "Saturated value: 0.5702\n", + "Final response: 81482.6623\n", + "Raw spend: 260168.02465881928\n", + "After adstock: 260168.35799215263\n", + "After hill transform: 0.5701773127326498\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,168.02\n", + "Adstocked value: 260,168.36\n", + "Saturated value: 0.5702\n", + "Final response: 81482.6623\n", + "Raw spend: 260168.02465881928\n", + "After adstock: 260168.35799215263\n", + "After hill transform: 0.5701773127326498\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993574836\n", + "After adstock: 50991.629464163074\n", + "After hill transform: 0.9903914825155633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,168.02\n", + "Adstocked value: 260,168.36\n", + "Saturated value: 0.5702\n", + "Final response: 81482.6623\n", + "Raw spend: 260168.02465881928\n", + "After adstock: 260168.35799215263\n", + "After hill transform: 0.5701773127326498\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,168.02\n", + "Adstocked value: 260,168.36\n", + "Saturated value: 0.5702\n", + "Final response: 81482.6623\n", + "Raw spend: 260168.02465881928\n", + "After adstock: 260168.35799215263\n", + "After hill transform: 0.5701773127326498\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,168.02\n", + "Adstocked value: 260,168.36\n", + "Saturated value: 0.5702\n", + "Final response: 81482.6623\n", + "Raw spend: 260168.02465883418\n", + "After adstock: 260168.35799216753\n", + "After hill transform: 0.5701773127326581\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,168.02\n", + "Adstocked value: 260,168.36\n", + "Saturated value: 0.5702\n", + "Final response: 81482.6623\n", + "Raw spend: 260168.02465881928\n", + "After adstock: 260168.35799215263\n", + "After hill transform: 0.5701773127326498\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 260,168.02\n", + "Adstocked value: 260,168.36\n", + "Saturated value: 0.5702\n", + "Final response: 81482.6623\n", + "Raw spend: 260168.02465881928\n", + "After adstock: 260168.35799215263\n", + "After hill transform: 0.5701773127326498\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993574836\n", + "After adstock: 50991.629464163074\n", + "After hill transform: 0.9903914825155633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57945366038\n", + "After adstock: 162823.8016758826\n", + "After hill transform: 0.4819702751819925\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 261,477.19\n", + "Adstocked value: 261,477.52\n", + "Saturated value: 0.5709\n", + "Final response: 81585.7397\n", + "Raw spend: 261477.18536852175\n", + "After adstock: 261477.5187018551\n", + "After hill transform: 0.5708986000495649\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472303243\n", + "After adstock: 38566.67805636577\n", + "After hill transform: 0.8014150989306816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452914574234\n", + "After adstock: 50991.62938516247\n", + "After hill transform: 0.9903914824746453\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57945366038\n", + "After adstock: 162823.8016758826\n", + "After hill transform: 0.4819702751819925\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 261,477.19\n", + "Adstocked value: 261,477.52\n", + "Saturated value: 0.5709\n", + "Final response: 81585.7397\n", + "Raw spend: 261477.18536852175\n", + "After adstock: 261477.5187018551\n", + "After hill transform: 0.5708986000495649\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472303243\n", + "After adstock: 38566.67805636577\n", + "After hill transform: 0.8014150989306816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452914574234\n", + "After adstock: 50991.62938516247\n", + "After hill transform: 0.9903914824746453\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57945367528\n", + "After adstock: 162823.8016758975\n", + "After hill transform: 0.4819702751820609\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 261,477.19\n", + "Adstocked value: 261,477.52\n", + "Saturated value: 0.5709\n", + "Final response: 81585.7397\n", + "Raw spend: 261477.18536852175\n", + "After adstock: 261477.5187018551\n", + "After hill transform: 0.5708986000495649\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472303243\n", + "After adstock: 38566.67805636577\n", + "After hill transform: 0.8014150989306816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452914574234\n", + "After adstock: 50991.62938516247\n", + "After hill transform: 0.9903914824746453\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57945366038\n", + "After adstock: 162823.8016758826\n", + "After hill transform: 0.4819702751819925\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 261,477.19\n", + "Adstocked value: 261,477.52\n", + "Saturated value: 0.5709\n", + "Final response: 81585.7397\n", + "Raw spend: 261477.18536853665\n", + "After adstock: 261477.51870187\n", + "After hill transform: 0.5708986000495732\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472303243\n", + "After adstock: 38566.67805636577\n", + "After hill transform: 0.8014150989306816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452914574234\n", + "After adstock: 50991.62938516247\n", + "After hill transform: 0.9903914824746453\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57945366038\n", + "After adstock: 162823.8016758826\n", + "After hill transform: 0.4819702751819925\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 261,477.19\n", + "Adstocked value: 261,477.52\n", + "Saturated value: 0.5709\n", + "Final response: 81585.7397\n", + "Raw spend: 261477.18536852175\n", + "After adstock: 261477.5187018551\n", + "After hill transform: 0.5708986000495649\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472304733\n", + "After adstock: 38566.67805638067\n", + "After hill transform: 0.8014150989308435\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452914574234\n", + "After adstock: 50991.62938516247\n", + "After hill transform: 0.9903914824746453\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57945366038\n", + "After adstock: 162823.8016758826\n", + "After hill transform: 0.4819702751819925\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 261,477.19\n", + "Adstocked value: 261,477.52\n", + "Saturated value: 0.5709\n", + "Final response: 81585.7397\n", + "Raw spend: 261477.18536852175\n", + "After adstock: 261477.5187018551\n", + "After hill transform: 0.5708986000495649\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472303243\n", + "After adstock: 38566.67805636577\n", + "After hill transform: 0.8014150989306816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452914589136\n", + "After adstock: 50991.62938517737\n", + "After hill transform: 0.990391482474653\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57945366038\n", + "After adstock: 162823.8016758826\n", + "After hill transform: 0.4819702751819925\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 261,477.19\n", + "Adstocked value: 261,477.52\n", + "Saturated value: 0.5709\n", + "Final response: 81585.7397\n", + "Raw spend: 261477.18536852175\n", + "After adstock: 261477.5187018551\n", + "After hill transform: 0.5708986000495649\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472303243\n", + "After adstock: 38566.67805636577\n", + "After hill transform: 0.8014150989306816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452914574234\n", + "After adstock: 50991.62938516247\n", + "After hill transform: 0.9903914824746453\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57945367528\n", + "After adstock: 162823.8016758975\n", + "After hill transform: 0.4819702751820609\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 261,477.19\n", + "Adstocked value: 261,477.52\n", + "Saturated value: 0.5709\n", + "Final response: 81585.7397\n", + "Raw spend: 261477.18536852175\n", + "After adstock: 261477.5187018551\n", + "After hill transform: 0.5708986000495649\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472303243\n", + "After adstock: 38566.67805636577\n", + "After hill transform: 0.8014150989306816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452914574234\n", + "After adstock: 50991.62938516247\n", + "After hill transform: 0.9903914824746453\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57945366038\n", + "After adstock: 162823.8016758826\n", + "After hill transform: 0.4819702751819925\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 261,477.19\n", + "Adstocked value: 261,477.52\n", + "Saturated value: 0.5709\n", + "Final response: 81585.7397\n", + "Raw spend: 261477.18536853665\n", + "After adstock: 261477.51870187\n", + "After hill transform: 0.5708986000495732\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472303243\n", + "After adstock: 38566.67805636577\n", + "After hill transform: 0.8014150989306816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452914574234\n", + "After adstock: 50991.62938516247\n", + "After hill transform: 0.9903914824746453\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57945366038\n", + "After adstock: 162823.8016758826\n", + "After hill transform: 0.4819702751819925\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 261,477.19\n", + "Adstocked value: 261,477.52\n", + "Saturated value: 0.5709\n", + "Final response: 81585.7397\n", + "Raw spend: 261477.18536852175\n", + "After adstock: 261477.5187018551\n", + "After hill transform: 0.5708986000495649\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472304733\n", + "After adstock: 38566.67805638067\n", + "After hill transform: 0.8014150989308435\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452914574234\n", + "After adstock: 50991.62938516247\n", + "After hill transform: 0.9903914824746453\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57945366038\n", + "After adstock: 162823.8016758826\n", + "After hill transform: 0.4819702751819925\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 261,477.19\n", + "Adstocked value: 261,477.52\n", + "Saturated value: 0.5709\n", + "Final response: 81585.7397\n", + "Raw spend: 261477.18536852175\n", + "After adstock: 261477.5187018551\n", + "After hill transform: 0.5708986000495649\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472303243\n", + "After adstock: 38566.67805636577\n", + "After hill transform: 0.8014150989306816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452914589136\n", + "After adstock: 50991.62938517737\n", + "After hill transform: 0.990391482474653\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57944682907\n", + "After adstock: 162823.8016690513\n", + "After hill transform: 0.4819702751506024\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 268,022.99\n", + "Adstocked value: 268,023.32\n", + "Saturated value: 0.5744\n", + "Final response: 82092.8702\n", + "Raw spend: 268022.9889761084\n", + "After adstock: 268023.3223094417\n", + "After hill transform: 0.5744472603897868\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472257796\n", + "After adstock: 38566.678055911296\n", + "After hill transform: 0.8014150989257445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.4528886438\n", + "After adstock: 50991.629359232036\n", + "After hill transform: 0.9903914824612147\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57944682907\n", + "After adstock: 162823.8016690513\n", + "After hill transform: 0.4819702751506024\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 268,022.99\n", + "Adstocked value: 268,023.32\n", + "Saturated value: 0.5744\n", + "Final response: 82092.8702\n", + "Raw spend: 268022.9889761084\n", + "After adstock: 268023.3223094417\n", + "After hill transform: 0.5744472603897868\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472257796\n", + "After adstock: 38566.678055911296\n", + "After hill transform: 0.8014150989257445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.4528886438\n", + "After adstock: 50991.629359232036\n", + "After hill transform: 0.9903914824612147\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57944684397\n", + "After adstock: 162823.8016690662\n", + "After hill transform: 0.48197027515067087\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 268,022.99\n", + "Adstocked value: 268,023.32\n", + "Saturated value: 0.5744\n", + "Final response: 82092.8702\n", + "Raw spend: 268022.9889761084\n", + "After adstock: 268023.3223094417\n", + "After hill transform: 0.5744472603897868\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472257796\n", + "After adstock: 38566.678055911296\n", + "After hill transform: 0.8014150989257445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.4528886438\n", + "After adstock: 50991.629359232036\n", + "After hill transform: 0.9903914824612147\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57944682907\n", + "After adstock: 162823.8016690513\n", + "After hill transform: 0.4819702751506024\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 268,022.99\n", + "Adstocked value: 268,023.32\n", + "Saturated value: 0.5744\n", + "Final response: 82092.8702\n", + "Raw spend: 268022.9889761233\n", + "After adstock: 268023.3223094566\n", + "After hill transform: 0.5744472603897948\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472257796\n", + "After adstock: 38566.678055911296\n", + "After hill transform: 0.8014150989257445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.4528886438\n", + "After adstock: 50991.629359232036\n", + "After hill transform: 0.9903914824612147\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57944682907\n", + "After adstock: 162823.8016690513\n", + "After hill transform: 0.4819702751506024\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 268,022.99\n", + "Adstocked value: 268,023.32\n", + "Saturated value: 0.5744\n", + "Final response: 82092.8702\n", + "Raw spend: 268022.9889761084\n", + "After adstock: 268023.3223094417\n", + "After hill transform: 0.5744472603897868\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472259286\n", + "After adstock: 38566.6780559262\n", + "After hill transform: 0.8014150989259063\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.4528886438\n", + "After adstock: 50991.629359232036\n", + "After hill transform: 0.9903914824612147\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57944682907\n", + "After adstock: 162823.8016690513\n", + "After hill transform: 0.4819702751506024\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 268,022.99\n", + "Adstocked value: 268,023.32\n", + "Saturated value: 0.5744\n", + "Final response: 82092.8702\n", + "Raw spend: 268022.9889761084\n", + "After adstock: 268023.3223094417\n", + "After hill transform: 0.5744472603897868\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472257796\n", + "After adstock: 38566.678055911296\n", + "After hill transform: 0.8014150989257445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.4528886587\n", + "After adstock: 50991.62935924694\n", + "After hill transform: 0.9903914824612224\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57944682907\n", + "After adstock: 162823.8016690513\n", + "After hill transform: 0.4819702751506024\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 268,022.99\n", + "Adstocked value: 268,023.32\n", + "Saturated value: 0.5744\n", + "Final response: 82092.8702\n", + "Raw spend: 268022.9889761084\n", + "After adstock: 268023.3223094417\n", + "After hill transform: 0.5744472603897868\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472257796\n", + "After adstock: 38566.678055911296\n", + "After hill transform: 0.8014150989257445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.4528886438\n", + "After adstock: 50991.629359232036\n", + "After hill transform: 0.9903914824612147\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57944684397\n", + "After adstock: 162823.8016690662\n", + "After hill transform: 0.48197027515067087\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 268,022.99\n", + "Adstocked value: 268,023.32\n", + "Saturated value: 0.5744\n", + "Final response: 82092.8702\n", + "Raw spend: 268022.9889761084\n", + "After adstock: 268023.3223094417\n", + "After hill transform: 0.5744472603897868\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472257796\n", + "After adstock: 38566.678055911296\n", + "After hill transform: 0.8014150989257445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.4528886438\n", + "After adstock: 50991.629359232036\n", + "After hill transform: 0.9903914824612147\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57944682907\n", + "After adstock: 162823.8016690513\n", + "After hill transform: 0.4819702751506024\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 268,022.99\n", + "Adstocked value: 268,023.32\n", + "Saturated value: 0.5744\n", + "Final response: 82092.8702\n", + "Raw spend: 268022.9889761233\n", + "After adstock: 268023.3223094566\n", + "After hill transform: 0.5744472603897948\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472257796\n", + "After adstock: 38566.678055911296\n", + "After hill transform: 0.8014150989257445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.4528886438\n", + "After adstock: 50991.629359232036\n", + "After hill transform: 0.9903914824612147\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57944682907\n", + "After adstock: 162823.8016690513\n", + "After hill transform: 0.4819702751506024\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 268,022.99\n", + "Adstocked value: 268,023.32\n", + "Saturated value: 0.5744\n", + "Final response: 82092.8702\n", + "Raw spend: 268022.9889761084\n", + "After adstock: 268023.3223094417\n", + "After hill transform: 0.5744472603897868\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472259286\n", + "After adstock: 38566.6780559262\n", + "After hill transform: 0.8014150989259063\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.4528886438\n", + "After adstock: 50991.629359232036\n", + "After hill transform: 0.9903914824612147\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57944682907\n", + "After adstock: 162823.8016690513\n", + "After hill transform: 0.4819702751506024\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 268,022.99\n", + "Adstocked value: 268,023.32\n", + "Saturated value: 0.5744\n", + "Final response: 82092.8702\n", + "Raw spend: 268022.9889761084\n", + "After adstock: 268023.3223094417\n", + "After hill transform: 0.5744472603897868\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472257796\n", + "After adstock: 38566.678055911296\n", + "After hill transform: 0.8014150989257445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.4528886587\n", + "After adstock: 50991.62935924694\n", + "After hill transform: 0.9903914824612224\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57943025627\n", + "After adstock: 162823.8016524785\n", + "After hill transform: 0.48197027507445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 300,752.01\n", + "Adstocked value: 300,752.34\n", + "Saturated value: 0.5909\n", + "Final response: 84440.7087\n", + "Raw spend: 300752.0070180184\n", + "After adstock: 300752.3403513517\n", + "After hill transform: 0.5908763292460678\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472147907\n", + "After adstock: 38566.67805481241\n", + "After hill transform: 0.8014150989138067\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452825372966\n", + "After adstock: 50991.629295961204\n", + "After hill transform: 0.9903914824284439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57943025627\n", + "After adstock: 162823.8016524785\n", + "After hill transform: 0.48197027507445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 300,752.01\n", + "Adstocked value: 300,752.34\n", + "Saturated value: 0.5909\n", + "Final response: 84440.7087\n", + "Raw spend: 300752.0070180184\n", + "After adstock: 300752.3403513517\n", + "After hill transform: 0.5908763292460678\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472147907\n", + "After adstock: 38566.67805481241\n", + "After hill transform: 0.8014150989138067\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452825372966\n", + "After adstock: 50991.629295961204\n", + "After hill transform: 0.9903914824284439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57943027117\n", + "After adstock: 162823.8016524934\n", + "After hill transform: 0.4819702750745185\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 300,752.01\n", + "Adstocked value: 300,752.34\n", + "Saturated value: 0.5909\n", + "Final response: 84440.7087\n", + "Raw spend: 300752.0070180184\n", + "After adstock: 300752.3403513517\n", + "After hill transform: 0.5908763292460678\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472147907\n", + "After adstock: 38566.67805481241\n", + "After hill transform: 0.8014150989138067\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452825372966\n", + "After adstock: 50991.629295961204\n", + "After hill transform: 0.9903914824284439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57943025627\n", + "After adstock: 162823.8016524785\n", + "After hill transform: 0.48197027507445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 300,752.01\n", + "Adstocked value: 300,752.34\n", + "Saturated value: 0.5909\n", + "Final response: 84440.7087\n", + "Raw spend: 300752.0070180333\n", + "After adstock: 300752.3403513666\n", + "After hill transform: 0.5908763292460748\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472147907\n", + "After adstock: 38566.67805481241\n", + "After hill transform: 0.8014150989138067\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452825372966\n", + "After adstock: 50991.629295961204\n", + "After hill transform: 0.9903914824284439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57943025627\n", + "After adstock: 162823.8016524785\n", + "After hill transform: 0.48197027507445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 300,752.01\n", + "Adstocked value: 300,752.34\n", + "Saturated value: 0.5909\n", + "Final response: 84440.7087\n", + "Raw spend: 300752.0070180184\n", + "After adstock: 300752.3403513517\n", + "After hill transform: 0.5908763292460678\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472149397\n", + "After adstock: 38566.67805482731\n", + "After hill transform: 0.8014150989139684\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452825372966\n", + "After adstock: 50991.629295961204\n", + "After hill transform: 0.9903914824284439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57943025627\n", + "After adstock: 162823.8016524785\n", + "After hill transform: 0.48197027507445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 300,752.01\n", + "Adstocked value: 300,752.34\n", + "Saturated value: 0.5909\n", + "Final response: 84440.7087\n", + "Raw spend: 300752.0070180184\n", + "After adstock: 300752.3403513517\n", + "After hill transform: 0.5908763292460678\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472147907\n", + "After adstock: 38566.67805481241\n", + "After hill transform: 0.8014150989138067\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45282538787\n", + "After adstock: 50991.629295976105\n", + "After hill transform: 0.9903914824284515\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57943025627\n", + "After adstock: 162823.8016524785\n", + "After hill transform: 0.48197027507445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 300,752.01\n", + "Adstocked value: 300,752.34\n", + "Saturated value: 0.5909\n", + "Final response: 84440.7087\n", + "Raw spend: 300752.0070180184\n", + "After adstock: 300752.3403513517\n", + "After hill transform: 0.5908763292460678\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472147907\n", + "After adstock: 38566.67805481241\n", + "After hill transform: 0.8014150989138067\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452825372966\n", + "After adstock: 50991.629295961204\n", + "After hill transform: 0.9903914824284439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57943027117\n", + "After adstock: 162823.8016524934\n", + "After hill transform: 0.4819702750745185\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 300,752.01\n", + "Adstocked value: 300,752.34\n", + "Saturated value: 0.5909\n", + "Final response: 84440.7087\n", + "Raw spend: 300752.0070180184\n", + "After adstock: 300752.3403513517\n", + "After hill transform: 0.5908763292460678\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472147907\n", + "After adstock: 38566.67805481241\n", + "After hill transform: 0.8014150989138067\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452825372966\n", + "After adstock: 50991.629295961204\n", + "After hill transform: 0.9903914824284439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57943025627\n", + "After adstock: 162823.8016524785\n", + "After hill transform: 0.48197027507445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 300,752.01\n", + "Adstocked value: 300,752.34\n", + "Saturated value: 0.5909\n", + "Final response: 84440.7087\n", + "Raw spend: 300752.0070180333\n", + "After adstock: 300752.3403513666\n", + "After hill transform: 0.5908763292460748\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472147907\n", + "After adstock: 38566.67805481241\n", + "After hill transform: 0.8014150989138067\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452825372966\n", + "After adstock: 50991.629295961204\n", + "After hill transform: 0.9903914824284439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57943025627\n", + "After adstock: 162823.8016524785\n", + "After hill transform: 0.48197027507445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 300,752.01\n", + "Adstocked value: 300,752.34\n", + "Saturated value: 0.5909\n", + "Final response: 84440.7087\n", + "Raw spend: 300752.0070180184\n", + "After adstock: 300752.3403513517\n", + "After hill transform: 0.5908763292460678\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472149397\n", + "After adstock: 38566.67805482731\n", + "After hill transform: 0.8014150989139684\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452825372966\n", + "After adstock: 50991.629295961204\n", + "After hill transform: 0.9903914824284439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57943025627\n", + "After adstock: 162823.8016524785\n", + "After hill transform: 0.48197027507445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 300,752.01\n", + "Adstocked value: 300,752.34\n", + "Saturated value: 0.5909\n", + "Final response: 84440.7087\n", + "Raw spend: 300752.0070180184\n", + "After adstock: 300752.3403513517\n", + "After hill transform: 0.5908763292460678\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472147907\n", + "After adstock: 38566.67805481241\n", + "After hill transform: 0.8014150989138067\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45282538787\n", + "After adstock: 50991.629295976105\n", + "After hill transform: 0.9903914824284515\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57943073893\n", + "After adstock: 162823.80165296115\n", + "After hill transform: 0.4819702750766678\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 439,850.33\n", + "Adstocked value: 439,850.67\n", + "Saturated value: 0.6435\n", + "Final response: 91959.3779\n", + "Raw spend: 439850.33367835893\n", + "After adstock: 439850.66701169225\n", + "After hill transform: 0.6434884365591029\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344721464644\n", + "After adstock: 38566.67805479798\n", + "After hill transform: 0.8014150989136498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452830875605\n", + "After adstock: 50991.62930146384\n", + "After hill transform: 0.9903914824312939\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57943073893\n", + "After adstock: 162823.80165296115\n", + "After hill transform: 0.4819702750766678\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 439,850.33\n", + "Adstocked value: 439,850.67\n", + "Saturated value: 0.6435\n", + "Final response: 91959.3779\n", + "Raw spend: 439850.33367835893\n", + "After adstock: 439850.66701169225\n", + "After hill transform: 0.6434884365591029\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344721464644\n", + "After adstock: 38566.67805479798\n", + "After hill transform: 0.8014150989136498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452830875605\n", + "After adstock: 50991.62930146384\n", + "After hill transform: 0.9903914824312939\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57943075383\n", + "After adstock: 162823.80165297605\n", + "After hill transform: 0.4819702750767363\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 439,850.33\n", + "Adstocked value: 439,850.67\n", + "Saturated value: 0.6435\n", + "Final response: 91959.3779\n", + "Raw spend: 439850.33367835893\n", + "After adstock: 439850.66701169225\n", + "After hill transform: 0.6434884365591029\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344721464644\n", + "After adstock: 38566.67805479798\n", + "After hill transform: 0.8014150989136498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452830875605\n", + "After adstock: 50991.62930146384\n", + "After hill transform: 0.9903914824312939\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57943073893\n", + "After adstock: 162823.80165296115\n", + "After hill transform: 0.4819702750766678\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 439,850.33\n", + "Adstocked value: 439,850.67\n", + "Saturated value: 0.6435\n", + "Final response: 91959.3779\n", + "Raw spend: 439850.33367837383\n", + "After adstock: 439850.66701170715\n", + "After hill transform: 0.6434884365591074\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344721464644\n", + "After adstock: 38566.67805479798\n", + "After hill transform: 0.8014150989136498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452830875605\n", + "After adstock: 50991.62930146384\n", + "After hill transform: 0.9903914824312939\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57943073893\n", + "After adstock: 162823.80165296115\n", + "After hill transform: 0.4819702750766678\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 439,850.33\n", + "Adstocked value: 439,850.67\n", + "Saturated value: 0.6435\n", + "Final response: 91959.3779\n", + "Raw spend: 439850.33367835893\n", + "After adstock: 439850.66701169225\n", + "After hill transform: 0.6434884365591029\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344721479545\n", + "After adstock: 38566.67805481288\n", + "After hill transform: 0.8014150989138117\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452830875605\n", + "After adstock: 50991.62930146384\n", + "After hill transform: 0.9903914824312939\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57943073893\n", + "After adstock: 162823.80165296115\n", + "After hill transform: 0.4819702750766678\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 439,850.33\n", + "Adstocked value: 439,850.67\n", + "Saturated value: 0.6435\n", + "Final response: 91959.3779\n", + "Raw spend: 439850.33367835893\n", + "After adstock: 439850.66701169225\n", + "After hill transform: 0.6434884365591029\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344721464644\n", + "After adstock: 38566.67805479798\n", + "After hill transform: 0.8014150989136498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45283089051\n", + "After adstock: 50991.629301478744\n", + "After hill transform: 0.9903914824313017\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57943073893\n", + "After adstock: 162823.80165296115\n", + "After hill transform: 0.4819702750766678\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 439,850.33\n", + "Adstocked value: 439,850.67\n", + "Saturated value: 0.6435\n", + "Final response: 91959.3779\n", + "Raw spend: 439850.33367835893\n", + "After adstock: 439850.66701169225\n", + "After hill transform: 0.6434884365591029\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344721464644\n", + "After adstock: 38566.67805479798\n", + "After hill transform: 0.8014150989136498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452830875605\n", + "After adstock: 50991.62930146384\n", + "After hill transform: 0.9903914824312939\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57943075383\n", + "After adstock: 162823.80165297605\n", + "After hill transform: 0.4819702750767363\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 439,850.33\n", + "Adstocked value: 439,850.67\n", + "Saturated value: 0.6435\n", + "Final response: 91959.3779\n", + "Raw spend: 439850.33367835893\n", + "After adstock: 439850.66701169225\n", + "After hill transform: 0.6434884365591029\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344721464644\n", + "After adstock: 38566.67805479798\n", + "After hill transform: 0.8014150989136498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452830875605\n", + "After adstock: 50991.62930146384\n", + "After hill transform: 0.9903914824312939\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57943073893\n", + "After adstock: 162823.80165296115\n", + "After hill transform: 0.4819702750766678\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 439,850.33\n", + "Adstocked value: 439,850.67\n", + "Saturated value: 0.6435\n", + "Final response: 91959.3779\n", + "Raw spend: 439850.33367837383\n", + "After adstock: 439850.66701170715\n", + "After hill transform: 0.6434884365591074\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344721464644\n", + "After adstock: 38566.67805479798\n", + "After hill transform: 0.8014150989136498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452830875605\n", + "After adstock: 50991.62930146384\n", + "After hill transform: 0.9903914824312939\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57943073893\n", + "After adstock: 162823.80165296115\n", + "After hill transform: 0.4819702750766678\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 439,850.33\n", + "Adstocked value: 439,850.67\n", + "Saturated value: 0.6435\n", + "Final response: 91959.3779\n", + "Raw spend: 439850.33367835893\n", + "After adstock: 439850.66701169225\n", + "After hill transform: 0.6434884365591029\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344721479545\n", + "After adstock: 38566.67805481288\n", + "After hill transform: 0.8014150989138117\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452830875605\n", + "After adstock: 50991.62930146384\n", + "After hill transform: 0.9903914824312939\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9390\n", + "Raw spend: 162822.57943073893\n", + "After adstock: 162823.80165296115\n", + "After hill transform: 0.4819702750766678\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 439,850.33\n", + "Adstocked value: 439,850.67\n", + "Saturated value: 0.6435\n", + "Final response: 91959.3779\n", + "Raw spend: 439850.33367835893\n", + "After adstock: 439850.66701169225\n", + "After hill transform: 0.6434884365591029\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344721464644\n", + "After adstock: 38566.67805479798\n", + "After hill transform: 0.8014150989136498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45283089051\n", + "After adstock: 50991.629301478744\n", + "After hill transform: 0.9903914824313017\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947206387\n", + "After adstock: 162823.80169428608\n", + "After hill transform: 0.48197027526655695\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 528,185.50\n", + "Adstocked value: 528,185.84\n", + "Saturated value: 0.6677\n", + "Final response: 95421.5958\n", + "Raw spend: 528185.5042491949\n", + "After adstock: 528185.8375825282\n", + "After hill transform: 0.6677154075590006\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724208684\n", + "After adstock: 38566.67805754202\n", + "After hill transform: 0.8014150989434599\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45298513058\n", + "After adstock: 50991.629455718816\n", + "After hill transform: 0.9903914825111896\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947206387\n", + "After adstock: 162823.80169428608\n", + "After hill transform: 0.48197027526655695\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 528,185.50\n", + "Adstocked value: 528,185.84\n", + "Saturated value: 0.6677\n", + "Final response: 95421.5958\n", + "Raw spend: 528185.5042491949\n", + "After adstock: 528185.8375825282\n", + "After hill transform: 0.6677154075590006\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724208684\n", + "After adstock: 38566.67805754202\n", + "After hill transform: 0.8014150989434599\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45298513058\n", + "After adstock: 50991.629455718816\n", + "After hill transform: 0.9903914825111896\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947207877\n", + "After adstock: 162823.801694301\n", + "After hill transform: 0.48197027526662545\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 528,185.50\n", + "Adstocked value: 528,185.84\n", + "Saturated value: 0.6677\n", + "Final response: 95421.5958\n", + "Raw spend: 528185.5042491949\n", + "After adstock: 528185.8375825282\n", + "After hill transform: 0.6677154075590006\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724208684\n", + "After adstock: 38566.67805754202\n", + "After hill transform: 0.8014150989434599\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45298513058\n", + "After adstock: 50991.629455718816\n", + "After hill transform: 0.9903914825111896\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947206387\n", + "After adstock: 162823.80169428608\n", + "After hill transform: 0.48197027526655695\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 528,185.50\n", + "Adstocked value: 528,185.84\n", + "Saturated value: 0.6677\n", + "Final response: 95421.5958\n", + "Raw spend: 528185.5042492098\n", + "After adstock: 528185.8375825431\n", + "After hill transform: 0.6677154075590043\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724208684\n", + "After adstock: 38566.67805754202\n", + "After hill transform: 0.8014150989434599\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45298513058\n", + "After adstock: 50991.629455718816\n", + "After hill transform: 0.9903914825111896\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947206387\n", + "After adstock: 162823.80169428608\n", + "After hill transform: 0.48197027526655695\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 528,185.50\n", + "Adstocked value: 528,185.84\n", + "Saturated value: 0.6677\n", + "Final response: 95421.5958\n", + "Raw spend: 528185.5042491949\n", + "After adstock: 528185.8375825282\n", + "After hill transform: 0.6677154075590006\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724223585\n", + "After adstock: 38566.67805755692\n", + "After hill transform: 0.8014150989436217\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45298513058\n", + "After adstock: 50991.629455718816\n", + "After hill transform: 0.9903914825111896\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947206387\n", + "After adstock: 162823.80169428608\n", + "After hill transform: 0.48197027526655695\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 528,185.50\n", + "Adstocked value: 528,185.84\n", + "Saturated value: 0.6677\n", + "Final response: 95421.5958\n", + "Raw spend: 528185.5042491949\n", + "After adstock: 528185.8375825282\n", + "After hill transform: 0.6677154075590006\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724208684\n", + "After adstock: 38566.67805754202\n", + "After hill transform: 0.8014150989434599\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45298514548\n", + "After adstock: 50991.62945573372\n", + "After hill transform: 0.9903914825111974\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947206387\n", + "After adstock: 162823.80169428608\n", + "After hill transform: 0.48197027526655695\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 528,185.50\n", + "Adstocked value: 528,185.84\n", + "Saturated value: 0.6677\n", + "Final response: 95421.5958\n", + "Raw spend: 528185.5042491949\n", + "After adstock: 528185.8375825282\n", + "After hill transform: 0.6677154075590006\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724208684\n", + "After adstock: 38566.67805754202\n", + "After hill transform: 0.8014150989434599\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45298513058\n", + "After adstock: 50991.629455718816\n", + "After hill transform: 0.9903914825111896\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947207877\n", + "After adstock: 162823.801694301\n", + "After hill transform: 0.48197027526662545\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 528,185.50\n", + "Adstocked value: 528,185.84\n", + "Saturated value: 0.6677\n", + "Final response: 95421.5958\n", + "Raw spend: 528185.5042491949\n", + "After adstock: 528185.8375825282\n", + "After hill transform: 0.6677154075590006\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724208684\n", + "After adstock: 38566.67805754202\n", + "After hill transform: 0.8014150989434599\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45298513058\n", + "After adstock: 50991.629455718816\n", + "After hill transform: 0.9903914825111896\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947206387\n", + "After adstock: 162823.80169428608\n", + "After hill transform: 0.48197027526655695\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 528,185.50\n", + "Adstocked value: 528,185.84\n", + "Saturated value: 0.6677\n", + "Final response: 95421.5958\n", + "Raw spend: 528185.5042492098\n", + "After adstock: 528185.8375825431\n", + "After hill transform: 0.6677154075590043\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724208684\n", + "After adstock: 38566.67805754202\n", + "After hill transform: 0.8014150989434599\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45298513058\n", + "After adstock: 50991.629455718816\n", + "After hill transform: 0.9903914825111896\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947206387\n", + "After adstock: 162823.80169428608\n", + "After hill transform: 0.48197027526655695\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 528,185.50\n", + "Adstocked value: 528,185.84\n", + "Saturated value: 0.6677\n", + "Final response: 95421.5958\n", + "Raw spend: 528185.5042491949\n", + "After adstock: 528185.8375825282\n", + "After hill transform: 0.6677154075590006\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724223585\n", + "After adstock: 38566.67805755692\n", + "After hill transform: 0.8014150989436217\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45298513058\n", + "After adstock: 50991.629455718816\n", + "After hill transform: 0.9903914825111896\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947206387\n", + "After adstock: 162823.80169428608\n", + "After hill transform: 0.48197027526655695\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 528,185.50\n", + "Adstocked value: 528,185.84\n", + "Saturated value: 0.6677\n", + "Final response: 95421.5958\n", + "Raw spend: 528185.5042491949\n", + "After adstock: 528185.8375825282\n", + "After hill transform: 0.6677154075590006\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724208684\n", + "After adstock: 38566.67805754202\n", + "After hill transform: 0.8014150989434599\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45298514548\n", + "After adstock: 50991.62945573372\n", + "After hill transform: 0.9903914825111974\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 528,185.50\n", + "Adstocked value: 528,185.84\n", + "Saturated value: 0.6677\n", + "Final response: 95421.5958\n", + "Raw spend: 528185.50425\n", + "After adstock: 528185.8375833334\n", + "After hill transform: 0.6677154075591989\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 528,185.50\n", + "Adstocked value: 528,185.84\n", + "Saturated value: 0.6677\n", + "Final response: 95421.5958\n", + "Raw spend: 528185.50425\n", + "After adstock: 528185.8375833334\n", + "After hill transform: 0.6677154075591989\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 528,185.50\n", + "Adstocked value: 528,185.84\n", + "Saturated value: 0.6677\n", + "Final response: 95421.5958\n", + "Raw spend: 528185.50425\n", + "After adstock: 528185.8375833334\n", + "After hill transform: 0.6677154075591989\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 528,185.50\n", + "Adstocked value: 528,185.84\n", + "Saturated value: 0.6677\n", + "Final response: 95421.5958\n", + "Raw spend: 528185.5042499851\n", + "After adstock: 528185.8375833185\n", + "After hill transform: 0.6677154075591952\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 528,185.50\n", + "Adstocked value: 528,185.84\n", + "Saturated value: 0.6677\n", + "Final response: 95421.5958\n", + "Raw spend: 528185.50425\n", + "After adstock: 528185.8375833334\n", + "After hill transform: 0.6677154075591989\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 528,185.50\n", + "Adstocked value: 528,185.84\n", + "Saturated value: 0.6677\n", + "Final response: 95421.5958\n", + "Raw spend: 528185.50425\n", + "After adstock: 528185.8375833334\n", + "After hill transform: 0.6677154075591989\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993574836\n", + "After adstock: 50991.629464163074\n", + "After hill transform: 0.9903914825155633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 528,185.50\n", + "Adstocked value: 528,185.84\n", + "Saturated value: 0.6677\n", + "Final response: 95421.5958\n", + "Raw spend: 528185.50425\n", + "After adstock: 528185.8375833334\n", + "After hill transform: 0.6677154075591989\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 528,185.50\n", + "Adstocked value: 528,185.84\n", + "Saturated value: 0.6677\n", + "Final response: 95421.5958\n", + "Raw spend: 528185.50425\n", + "After adstock: 528185.8375833334\n", + "After hill transform: 0.6677154075591989\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 528,185.50\n", + "Adstocked value: 528,185.84\n", + "Saturated value: 0.6677\n", + "Final response: 95421.5958\n", + "Raw spend: 528185.5042499851\n", + "After adstock: 528185.8375833185\n", + "After hill transform: 0.6677154075591952\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 528,185.50\n", + "Adstocked value: 528,185.84\n", + "Saturated value: 0.6677\n", + "Final response: 95421.5958\n", + "Raw spend: 528185.50425\n", + "After adstock: 528185.8375833334\n", + "After hill transform: 0.6677154075591989\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 528,185.50\n", + "Adstocked value: 528,185.84\n", + "Saturated value: 0.6677\n", + "Final response: 95421.5958\n", + "Raw spend: 528185.50425\n", + "After adstock: 528185.8375833334\n", + "After hill transform: 0.6677154075591989\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993574836\n", + "After adstock: 50991.629464163074\n", + "After hill transform: 0.9903914825155633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "Optimization terminated successfully (Exit mode 0)\n", + " Current function value: -437300.54470975394\n", + " Iterations: 40\n", + " Function evaluations: 195\n", + " Gradient evaluations: 39\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 30,549.44\n", + "Adstocked value: 30,550.66\n", + "Saturated value: 0.0061\n", + "Final response: 3317.8878\n", + "Raw spend: 30549.43711140087\n", + "After adstock: 30550.659333623094\n", + "After hill transform: 0.006142679134161603\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 143,249.30\n", + "Adstocked value: 143,249.64\n", + "Saturated value: 0.4832\n", + "Final response: 69046.7201\n", + "Raw spend: 143249.30181317314\n", + "After adstock: 143249.63514650648\n", + "After hill transform: 0.4831564435505109\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 10,420.11\n", + "Adstocked value: 10,420.44\n", + "Saturated value: 0.1141\n", + "Final response: 7662.5196\n", + "Raw spend: 10420.106053388636\n", + "After adstock: 10420.43938672197\n", + "After hill transform: 0.11406711626496131\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,764.37\n", + "Adstocked value: 8,764.54\n", + "Saturated value: 0.4374\n", + "Final response: 12238.8449\n", + "Raw spend: 8764.368454803862\n", + "After adstock: 8764.544925392098\n", + "After hill transform: 0.43737666915101864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 30,549.44\n", + "Adstocked value: 30,550.66\n", + "Saturated value: 0.0061\n", + "Final response: 3317.8878\n", + "Raw spend: 30549.43711140087\n", + "After adstock: 30550.659333623094\n", + "After hill transform: 0.006142679134161603\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 143,249.30\n", + "Adstocked value: 143,249.64\n", + "Saturated value: 0.4832\n", + "Final response: 69046.7201\n", + "Raw spend: 143249.30181317314\n", + "After adstock: 143249.63514650648\n", + "After hill transform: 0.4831564435505109\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 10,420.11\n", + "Adstocked value: 10,420.44\n", + "Saturated value: 0.1141\n", + "Final response: 7662.5196\n", + "Raw spend: 10420.106053388636\n", + "After adstock: 10420.43938672197\n", + "After hill transform: 0.11406711626496131\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,764.37\n", + "Adstocked value: 8,764.54\n", + "Saturated value: 0.4374\n", + "Final response: 12238.8449\n", + "Raw spend: 8764.368454803862\n", + "After adstock: 8764.544925392098\n", + "After hill transform: 0.43737666915101864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 30,549.44\n", + "Adstocked value: 30,550.66\n", + "Saturated value: 0.0061\n", + "Final response: 3317.8878\n", + "Raw spend: 30549.437111415773\n", + "After adstock: 30550.659333637996\n", + "After hill transform: 0.006142679134170526\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 143,249.30\n", + "Adstocked value: 143,249.64\n", + "Saturated value: 0.4832\n", + "Final response: 69046.7201\n", + "Raw spend: 143249.30181317314\n", + "After adstock: 143249.63514650648\n", + "After hill transform: 0.4831564435505109\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 10,420.11\n", + "Adstocked value: 10,420.44\n", + "Saturated value: 0.1141\n", + "Final response: 7662.5196\n", + "Raw spend: 10420.106053388636\n", + "After adstock: 10420.43938672197\n", + "After hill transform: 0.11406711626496131\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,764.37\n", + "Adstocked value: 8,764.54\n", + "Saturated value: 0.4374\n", + "Final response: 12238.8449\n", + "Raw spend: 8764.368454803862\n", + "After adstock: 8764.544925392098\n", + "After hill transform: 0.43737666915101864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 30,549.44\n", + "Adstocked value: 30,550.66\n", + "Saturated value: 0.0061\n", + "Final response: 3317.8878\n", + "Raw spend: 30549.43711140087\n", + "After adstock: 30550.659333623094\n", + "After hill transform: 0.006142679134161603\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 143,249.30\n", + "Adstocked value: 143,249.64\n", + "Saturated value: 0.4832\n", + "Final response: 69046.7201\n", + "Raw spend: 143249.30181318804\n", + "After adstock: 143249.63514652138\n", + "After hill transform: 0.48315644355052617\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 10,420.11\n", + "Adstocked value: 10,420.44\n", + "Saturated value: 0.1141\n", + "Final response: 7662.5196\n", + "Raw spend: 10420.106053388636\n", + "After adstock: 10420.43938672197\n", + "After hill transform: 0.11406711626496131\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,764.37\n", + "Adstocked value: 8,764.54\n", + "Saturated value: 0.4374\n", + "Final response: 12238.8449\n", + "Raw spend: 8764.368454803862\n", + "After adstock: 8764.544925392098\n", + "After hill transform: 0.43737666915101864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 30,549.44\n", + "Adstocked value: 30,550.66\n", + "Saturated value: 0.0061\n", + "Final response: 3317.8878\n", + "Raw spend: 30549.43711140087\n", + "After adstock: 30550.659333623094\n", + "After hill transform: 0.006142679134161603\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 143,249.30\n", + "Adstocked value: 143,249.64\n", + "Saturated value: 0.4832\n", + "Final response: 69046.7201\n", + "Raw spend: 143249.30181317314\n", + "After adstock: 143249.63514650648\n", + "After hill transform: 0.4831564435505109\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 10,420.11\n", + "Adstocked value: 10,420.44\n", + "Saturated value: 0.1141\n", + "Final response: 7662.5196\n", + "Raw spend: 10420.106053403537\n", + "After adstock: 10420.43938673687\n", + "After hill transform: 0.11406711626534173\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,764.37\n", + "Adstocked value: 8,764.54\n", + "Saturated value: 0.4374\n", + "Final response: 12238.8449\n", + "Raw spend: 8764.368454803862\n", + "After adstock: 8764.544925392098\n", + "After hill transform: 0.43737666915101864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 30,549.44\n", + "Adstocked value: 30,550.66\n", + "Saturated value: 0.0061\n", + "Final response: 3317.8878\n", + "Raw spend: 30549.43711140087\n", + "After adstock: 30550.659333623094\n", + "After hill transform: 0.006142679134161603\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 143,249.30\n", + "Adstocked value: 143,249.64\n", + "Saturated value: 0.4832\n", + "Final response: 69046.7201\n", + "Raw spend: 143249.30181317314\n", + "After adstock: 143249.63514650648\n", + "After hill transform: 0.4831564435505109\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 10,420.11\n", + "Adstocked value: 10,420.44\n", + "Saturated value: 0.1141\n", + "Final response: 7662.5196\n", + "Raw spend: 10420.106053388636\n", + "After adstock: 10420.43938672197\n", + "After hill transform: 0.11406711626496131\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,764.37\n", + "Adstocked value: 8,764.54\n", + "Saturated value: 0.4374\n", + "Final response: 12238.8449\n", + "Raw spend: 8764.368454818763\n", + "After adstock: 8764.544925406999\n", + "After hill transform: 0.4373766691521798\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 30,549.44\n", + "Adstocked value: 30,550.66\n", + "Saturated value: 0.0061\n", + "Final response: 3317.8878\n", + "Raw spend: 30549.43711140087\n", + "After adstock: 30550.659333623094\n", + "After hill transform: 0.006142679134161603\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 143,249.30\n", + "Adstocked value: 143,249.64\n", + "Saturated value: 0.4832\n", + "Final response: 69046.7201\n", + "Raw spend: 143249.30181317314\n", + "After adstock: 143249.63514650648\n", + "After hill transform: 0.4831564435505109\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 10,420.11\n", + "Adstocked value: 10,420.44\n", + "Saturated value: 0.1141\n", + "Final response: 7662.5196\n", + "Raw spend: 10420.106053388636\n", + "After adstock: 10420.43938672197\n", + "After hill transform: 0.11406711626496131\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,764.37\n", + "Adstocked value: 8,764.54\n", + "Saturated value: 0.4374\n", + "Final response: 12238.8449\n", + "Raw spend: 8764.368454803862\n", + "After adstock: 8764.544925392098\n", + "After hill transform: 0.43737666915101864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 30,549.44\n", + "Adstocked value: 30,550.66\n", + "Saturated value: 0.0061\n", + "Final response: 3317.8878\n", + "Raw spend: 30549.43711140087\n", + "After adstock: 30550.659333623094\n", + "After hill transform: 0.006142679134161603\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 143,249.30\n", + "Adstocked value: 143,249.64\n", + "Saturated value: 0.4832\n", + "Final response: 69046.7201\n", + "Raw spend: 143249.30181317314\n", + "After adstock: 143249.63514650648\n", + "After hill transform: 0.4831564435505109\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 10,420.11\n", + "Adstocked value: 10,420.44\n", + "Saturated value: 0.1141\n", + "Final response: 7662.5196\n", + "Raw spend: 10420.106053388636\n", + "After adstock: 10420.43938672197\n", + "After hill transform: 0.11406711626496131\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,764.37\n", + "Adstocked value: 8,764.54\n", + "Saturated value: 0.4374\n", + "Final response: 12238.8449\n", + "Raw spend: 8764.368454803862\n", + "After adstock: 8764.544925392098\n", + "After hill transform: 0.43737666915101864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 30,549.44\n", + "Adstocked value: 30,550.66\n", + "Saturated value: 0.0061\n", + "Final response: 3317.8878\n", + "Raw spend: 30549.437111415773\n", + "After adstock: 30550.659333637996\n", + "After hill transform: 0.006142679134170526\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 143,249.30\n", + "Adstocked value: 143,249.64\n", + "Saturated value: 0.4832\n", + "Final response: 69046.7201\n", + "Raw spend: 143249.30181317314\n", + "After adstock: 143249.63514650648\n", + "After hill transform: 0.4831564435505109\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 10,420.11\n", + "Adstocked value: 10,420.44\n", + "Saturated value: 0.1141\n", + "Final response: 7662.5196\n", + "Raw spend: 10420.106053388636\n", + "After adstock: 10420.43938672197\n", + "After hill transform: 0.11406711626496131\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,764.37\n", + "Adstocked value: 8,764.54\n", + "Saturated value: 0.4374\n", + "Final response: 12238.8449\n", + "Raw spend: 8764.368454803862\n", + "After adstock: 8764.544925392098\n", + "After hill transform: 0.43737666915101864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 30,549.44\n", + "Adstocked value: 30,550.66\n", + "Saturated value: 0.0061\n", + "Final response: 3317.8878\n", + "Raw spend: 30549.43711140087\n", + "After adstock: 30550.659333623094\n", + "After hill transform: 0.006142679134161603\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 143,249.30\n", + "Adstocked value: 143,249.64\n", + "Saturated value: 0.4832\n", + "Final response: 69046.7201\n", + "Raw spend: 143249.30181318804\n", + "After adstock: 143249.63514652138\n", + "After hill transform: 0.48315644355052617\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 10,420.11\n", + "Adstocked value: 10,420.44\n", + "Saturated value: 0.1141\n", + "Final response: 7662.5196\n", + "Raw spend: 10420.106053388636\n", + "After adstock: 10420.43938672197\n", + "After hill transform: 0.11406711626496131\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,764.37\n", + "Adstocked value: 8,764.54\n", + "Saturated value: 0.4374\n", + "Final response: 12238.8449\n", + "Raw spend: 8764.368454803862\n", + "After adstock: 8764.544925392098\n", + "After hill transform: 0.43737666915101864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 30,549.44\n", + "Adstocked value: 30,550.66\n", + "Saturated value: 0.0061\n", + "Final response: 3317.8878\n", + "Raw spend: 30549.43711140087\n", + "After adstock: 30550.659333623094\n", + "After hill transform: 0.006142679134161603\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 143,249.30\n", + "Adstocked value: 143,249.64\n", + "Saturated value: 0.4832\n", + "Final response: 69046.7201\n", + "Raw spend: 143249.30181317314\n", + "After adstock: 143249.63514650648\n", + "After hill transform: 0.4831564435505109\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 10,420.11\n", + "Adstocked value: 10,420.44\n", + "Saturated value: 0.1141\n", + "Final response: 7662.5196\n", + "Raw spend: 10420.106053403537\n", + "After adstock: 10420.43938673687\n", + "After hill transform: 0.11406711626534173\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,764.37\n", + "Adstocked value: 8,764.54\n", + "Saturated value: 0.4374\n", + "Final response: 12238.8449\n", + "Raw spend: 8764.368454803862\n", + "After adstock: 8764.544925392098\n", + "After hill transform: 0.43737666915101864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 30,549.44\n", + "Adstocked value: 30,550.66\n", + "Saturated value: 0.0061\n", + "Final response: 3317.8878\n", + "Raw spend: 30549.43711140087\n", + "After adstock: 30550.659333623094\n", + "After hill transform: 0.006142679134161603\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 143,249.30\n", + "Adstocked value: 143,249.64\n", + "Saturated value: 0.4832\n", + "Final response: 69046.7201\n", + "Raw spend: 143249.30181317314\n", + "After adstock: 143249.63514650648\n", + "After hill transform: 0.4831564435505109\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 10,420.11\n", + "Adstocked value: 10,420.44\n", + "Saturated value: 0.1141\n", + "Final response: 7662.5196\n", + "Raw spend: 10420.106053388636\n", + "After adstock: 10420.43938672197\n", + "After hill transform: 0.11406711626496131\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 8,764.37\n", + "Adstocked value: 8,764.54\n", + "Saturated value: 0.4374\n", + "Final response: 12238.8449\n", + "Raw spend: 8764.368454818763\n", + "After adstock: 8764.544925406999\n", + "After hill transform: 0.4373766691521798\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 30,120.56\n", + "Adstocked value: 30,121.78\n", + "Saturated value: 0.0059\n", + "Final response: 3181.0719\n", + "Raw spend: 30120.562347429543\n", + "After adstock: 30121.784569651765\n", + "After hill transform: 0.005889380580191537\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 142,309.40\n", + "Adstocked value: 142,309.73\n", + "Saturated value: 0.4822\n", + "Final response: 68908.9539\n", + "Raw spend: 142309.3985953774\n", + "After adstock: 142309.73192871074\n", + "After hill transform: 0.4821924206504331\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 13,997.78\n", + "Adstocked value: 13,998.12\n", + "Saturated value: 0.2188\n", + "Final response: 14696.0276\n", + "Raw spend: 13997.781792659522\n", + "After adstock: 13998.115125992856\n", + "After hill transform: 0.21877053290689177\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 13,684.54\n", + "Adstocked value: 13,684.72\n", + "Saturated value: 0.7281\n", + "Final response: 20372.7887\n", + "Raw spend: 13684.541779224128\n", + "After adstock: 13684.718249812364\n", + "After hill transform: 0.7280574689143414\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 30,120.56\n", + "Adstocked value: 30,121.78\n", + "Saturated value: 0.0059\n", + "Final response: 3181.0719\n", + "Raw spend: 30120.562347429543\n", + "After adstock: 30121.784569651765\n", + "After hill transform: 0.005889380580191537\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 142,309.40\n", + "Adstocked value: 142,309.73\n", + "Saturated value: 0.4822\n", + "Final response: 68908.9539\n", + "Raw spend: 142309.3985953774\n", + "After adstock: 142309.73192871074\n", + "After hill transform: 0.4821924206504331\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 13,997.78\n", + "Adstocked value: 13,998.12\n", + "Saturated value: 0.2188\n", + "Final response: 14696.0276\n", + "Raw spend: 13997.781792659522\n", + "After adstock: 13998.115125992856\n", + "After hill transform: 0.21877053290689177\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 13,684.54\n", + "Adstocked value: 13,684.72\n", + "Saturated value: 0.7281\n", + "Final response: 20372.7887\n", + "Raw spend: 13684.541779224128\n", + "After adstock: 13684.718249812364\n", + "After hill transform: 0.7280574689143414\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 30,120.56\n", + "Adstocked value: 30,121.78\n", + "Saturated value: 0.0059\n", + "Final response: 3181.0719\n", + "Raw spend: 30120.562347444444\n", + "After adstock: 30121.784569666666\n", + "After hill transform: 0.0058893805802002165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 142,309.40\n", + "Adstocked value: 142,309.73\n", + "Saturated value: 0.4822\n", + "Final response: 68908.9539\n", + "Raw spend: 142309.3985953774\n", + "After adstock: 142309.73192871074\n", + "After hill transform: 0.4821924206504331\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 13,997.78\n", + "Adstocked value: 13,998.12\n", + "Saturated value: 0.2188\n", + "Final response: 14696.0276\n", + "Raw spend: 13997.781792659522\n", + "After adstock: 13998.115125992856\n", + "After hill transform: 0.21877053290689177\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 13,684.54\n", + "Adstocked value: 13,684.72\n", + "Saturated value: 0.7281\n", + "Final response: 20372.7887\n", + "Raw spend: 13684.541779224128\n", + "After adstock: 13684.718249812364\n", + "After hill transform: 0.7280574689143414\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 30,120.56\n", + "Adstocked value: 30,121.78\n", + "Saturated value: 0.0059\n", + "Final response: 3181.0719\n", + "Raw spend: 30120.562347429543\n", + "After adstock: 30121.784569651765\n", + "After hill transform: 0.005889380580191537\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 142,309.40\n", + "Adstocked value: 142,309.73\n", + "Saturated value: 0.4822\n", + "Final response: 68908.9539\n", + "Raw spend: 142309.3985953923\n", + "After adstock: 142309.73192872564\n", + "After hill transform: 0.48219242065044843\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 13,997.78\n", + "Adstocked value: 13,998.12\n", + "Saturated value: 0.2188\n", + "Final response: 14696.0276\n", + "Raw spend: 13997.781792659522\n", + "After adstock: 13998.115125992856\n", + "After hill transform: 0.21877053290689177\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 13,684.54\n", + "Adstocked value: 13,684.72\n", + "Saturated value: 0.7281\n", + "Final response: 20372.7887\n", + "Raw spend: 13684.541779224128\n", + "After adstock: 13684.718249812364\n", + "After hill transform: 0.7280574689143414\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 30,120.56\n", + "Adstocked value: 30,121.78\n", + "Saturated value: 0.0059\n", + "Final response: 3181.0719\n", + "Raw spend: 30120.562347429543\n", + "After adstock: 30121.784569651765\n", + "After hill transform: 0.005889380580191537\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 142,309.40\n", + "Adstocked value: 142,309.73\n", + "Saturated value: 0.4822\n", + "Final response: 68908.9539\n", + "Raw spend: 142309.3985953774\n", + "After adstock: 142309.73192871074\n", + "After hill transform: 0.4821924206504331\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 13,997.78\n", + "Adstocked value: 13,998.12\n", + "Saturated value: 0.2188\n", + "Final response: 14696.0276\n", + "Raw spend: 13997.781792674423\n", + "After adstock: 13998.115126007757\n", + "After hill transform: 0.21877053290737075\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 13,684.54\n", + "Adstocked value: 13,684.72\n", + "Saturated value: 0.7281\n", + "Final response: 20372.7887\n", + "Raw spend: 13684.541779224128\n", + "After adstock: 13684.718249812364\n", + "After hill transform: 0.7280574689143414\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 30,120.56\n", + "Adstocked value: 30,121.78\n", + "Saturated value: 0.0059\n", + "Final response: 3181.0719\n", + "Raw spend: 30120.562347429543\n", + "After adstock: 30121.784569651765\n", + "After hill transform: 0.005889380580191537\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 142,309.40\n", + "Adstocked value: 142,309.73\n", + "Saturated value: 0.4822\n", + "Final response: 68908.9539\n", + "Raw spend: 142309.3985953774\n", + "After adstock: 142309.73192871074\n", + "After hill transform: 0.4821924206504331\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 13,997.78\n", + "Adstocked value: 13,998.12\n", + "Saturated value: 0.2188\n", + "Final response: 14696.0276\n", + "Raw spend: 13997.781792659522\n", + "After adstock: 13998.115125992856\n", + "After hill transform: 0.21877053290689177\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 13,684.54\n", + "Adstocked value: 13,684.72\n", + "Saturated value: 0.7281\n", + "Final response: 20372.7887\n", + "Raw spend: 13684.541779239029\n", + "After adstock: 13684.718249827265\n", + "After hill transform: 0.7280574689149398\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 30,120.56\n", + "Adstocked value: 30,121.78\n", + "Saturated value: 0.0059\n", + "Final response: 3181.0719\n", + "Raw spend: 30120.562347429543\n", + "After adstock: 30121.784569651765\n", + "After hill transform: 0.005889380580191537\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 142,309.40\n", + "Adstocked value: 142,309.73\n", + "Saturated value: 0.4822\n", + "Final response: 68908.9539\n", + "Raw spend: 142309.3985953774\n", + "After adstock: 142309.73192871074\n", + "After hill transform: 0.4821924206504331\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 13,997.78\n", + "Adstocked value: 13,998.12\n", + "Saturated value: 0.2188\n", + "Final response: 14696.0276\n", + "Raw spend: 13997.781792659522\n", + "After adstock: 13998.115125992856\n", + "After hill transform: 0.21877053290689177\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 13,684.54\n", + "Adstocked value: 13,684.72\n", + "Saturated value: 0.7281\n", + "Final response: 20372.7887\n", + "Raw spend: 13684.541779224128\n", + "After adstock: 13684.718249812364\n", + "After hill transform: 0.7280574689143414\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 30,120.56\n", + "Adstocked value: 30,121.78\n", + "Saturated value: 0.0059\n", + "Final response: 3181.0719\n", + "Raw spend: 30120.562347444444\n", + "After adstock: 30121.784569666666\n", + "After hill transform: 0.0058893805802002165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 142,309.40\n", + "Adstocked value: 142,309.73\n", + "Saturated value: 0.4822\n", + "Final response: 68908.9539\n", + "Raw spend: 142309.3985953774\n", + "After adstock: 142309.73192871074\n", + "After hill transform: 0.4821924206504331\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 13,997.78\n", + "Adstocked value: 13,998.12\n", + "Saturated value: 0.2188\n", + "Final response: 14696.0276\n", + "Raw spend: 13997.781792659522\n", + "After adstock: 13998.115125992856\n", + "After hill transform: 0.21877053290689177\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 13,684.54\n", + "Adstocked value: 13,684.72\n", + "Saturated value: 0.7281\n", + "Final response: 20372.7887\n", + "Raw spend: 13684.541779224128\n", + "After adstock: 13684.718249812364\n", + "After hill transform: 0.7280574689143414\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 30,120.56\n", + "Adstocked value: 30,121.78\n", + "Saturated value: 0.0059\n", + "Final response: 3181.0719\n", + "Raw spend: 30120.562347429543\n", + "After adstock: 30121.784569651765\n", + "After hill transform: 0.005889380580191537\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 142,309.40\n", + "Adstocked value: 142,309.73\n", + "Saturated value: 0.4822\n", + "Final response: 68908.9539\n", + "Raw spend: 142309.3985953923\n", + "After adstock: 142309.73192872564\n", + "After hill transform: 0.48219242065044843\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 13,997.78\n", + "Adstocked value: 13,998.12\n", + "Saturated value: 0.2188\n", + "Final response: 14696.0276\n", + "Raw spend: 13997.781792659522\n", + "After adstock: 13998.115125992856\n", + "After hill transform: 0.21877053290689177\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 13,684.54\n", + "Adstocked value: 13,684.72\n", + "Saturated value: 0.7281\n", + "Final response: 20372.7887\n", + "Raw spend: 13684.541779224128\n", + "After adstock: 13684.718249812364\n", + "After hill transform: 0.7280574689143414\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 30,120.56\n", + "Adstocked value: 30,121.78\n", + "Saturated value: 0.0059\n", + "Final response: 3181.0719\n", + "Raw spend: 30120.562347429543\n", + "After adstock: 30121.784569651765\n", + "After hill transform: 0.005889380580191537\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 142,309.40\n", + "Adstocked value: 142,309.73\n", + "Saturated value: 0.4822\n", + "Final response: 68908.9539\n", + "Raw spend: 142309.3985953774\n", + "After adstock: 142309.73192871074\n", + "After hill transform: 0.4821924206504331\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 13,997.78\n", + "Adstocked value: 13,998.12\n", + "Saturated value: 0.2188\n", + "Final response: 14696.0276\n", + "Raw spend: 13997.781792674423\n", + "After adstock: 13998.115126007757\n", + "After hill transform: 0.21877053290737075\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 13,684.54\n", + "Adstocked value: 13,684.72\n", + "Saturated value: 0.7281\n", + "Final response: 20372.7887\n", + "Raw spend: 13684.541779224128\n", + "After adstock: 13684.718249812364\n", + "After hill transform: 0.7280574689143414\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 30,120.56\n", + "Adstocked value: 30,121.78\n", + "Saturated value: 0.0059\n", + "Final response: 3181.0719\n", + "Raw spend: 30120.562347429543\n", + "After adstock: 30121.784569651765\n", + "After hill transform: 0.005889380580191537\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 142,309.40\n", + "Adstocked value: 142,309.73\n", + "Saturated value: 0.4822\n", + "Final response: 68908.9539\n", + "Raw spend: 142309.3985953774\n", + "After adstock: 142309.73192871074\n", + "After hill transform: 0.4821924206504331\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 13,997.78\n", + "Adstocked value: 13,998.12\n", + "Saturated value: 0.2188\n", + "Final response: 14696.0276\n", + "Raw spend: 13997.781792659522\n", + "After adstock: 13998.115125992856\n", + "After hill transform: 0.21877053290689177\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 13,684.54\n", + "Adstocked value: 13,684.72\n", + "Saturated value: 0.7281\n", + "Final response: 20372.7887\n", + "Raw spend: 13684.541779239029\n", + "After adstock: 13684.718249827265\n", + "After hill transform: 0.7280574689149398\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 29,992.67\n", + "Adstocked value: 29,993.89\n", + "Saturated value: 0.0058\n", + "Final response: 3141.0040\n", + "Raw spend: 29992.66908428447\n", + "After adstock: 29993.89130650669\n", + "After hill transform: 0.005815199617522713\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 142,064.49\n", + "Adstocked value: 142,064.82\n", + "Saturated value: 0.4819\n", + "Final response: 68872.9103\n", + "Raw spend: 142064.49116054433\n", + "After adstock: 142064.82449387768\n", + "After hill transform: 0.4819402043051987\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 15,004.81\n", + "Adstocked value: 15,005.14\n", + "Saturated value: 0.2516\n", + "Final response: 16903.0802\n", + "Raw spend: 15004.806440688559\n", + "After adstock: 15005.139774021893\n", + "After hill transform: 0.2516255376682287\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 14,380.15\n", + "Adstocked value: 14,380.33\n", + "Saturated value: 0.7544\n", + "Final response: 21110.8356\n", + "Raw spend: 14380.153425964365\n", + "After adstock: 14380.329896552601\n", + "After hill transform: 0.7544328736345275\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 29,992.67\n", + "Adstocked value: 29,993.89\n", + "Saturated value: 0.0058\n", + "Final response: 3141.0040\n", + "Raw spend: 29992.66908428447\n", + "After adstock: 29993.89130650669\n", + "After hill transform: 0.005815199617522713\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 142,064.49\n", + "Adstocked value: 142,064.82\n", + "Saturated value: 0.4819\n", + "Final response: 68872.9103\n", + "Raw spend: 142064.49116054433\n", + "After adstock: 142064.82449387768\n", + "After hill transform: 0.4819402043051987\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 15,004.81\n", + "Adstocked value: 15,005.14\n", + "Saturated value: 0.2516\n", + "Final response: 16903.0802\n", + "Raw spend: 15004.806440688559\n", + "After adstock: 15005.139774021893\n", + "After hill transform: 0.2516255376682287\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 14,380.15\n", + "Adstocked value: 14,380.33\n", + "Saturated value: 0.7544\n", + "Final response: 21110.8356\n", + "Raw spend: 14380.153425964365\n", + "After adstock: 14380.329896552601\n", + "After hill transform: 0.7544328736345275\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 29,992.67\n", + "Adstocked value: 29,993.89\n", + "Saturated value: 0.0058\n", + "Final response: 3141.0040\n", + "Raw spend: 29992.66908429937\n", + "After adstock: 29993.891306521593\n", + "After hill transform: 0.005815199617531321\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 142,064.49\n", + "Adstocked value: 142,064.82\n", + "Saturated value: 0.4819\n", + "Final response: 68872.9103\n", + "Raw spend: 142064.49116054433\n", + "After adstock: 142064.82449387768\n", + "After hill transform: 0.4819402043051987\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 15,004.81\n", + "Adstocked value: 15,005.14\n", + "Saturated value: 0.2516\n", + "Final response: 16903.0802\n", + "Raw spend: 15004.806440688559\n", + "After adstock: 15005.139774021893\n", + "After hill transform: 0.2516255376682287\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 14,380.15\n", + "Adstocked value: 14,380.33\n", + "Saturated value: 0.7544\n", + "Final response: 21110.8356\n", + "Raw spend: 14380.153425964365\n", + "After adstock: 14380.329896552601\n", + "After hill transform: 0.7544328736345275\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 29,992.67\n", + "Adstocked value: 29,993.89\n", + "Saturated value: 0.0058\n", + "Final response: 3141.0040\n", + "Raw spend: 29992.66908428447\n", + "After adstock: 29993.89130650669\n", + "After hill transform: 0.005815199617522713\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 142,064.49\n", + "Adstocked value: 142,064.82\n", + "Saturated value: 0.4819\n", + "Final response: 68872.9103\n", + "Raw spend: 142064.49116055924\n", + "After adstock: 142064.82449389258\n", + "After hill transform: 0.481940204305214\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 15,004.81\n", + "Adstocked value: 15,005.14\n", + "Saturated value: 0.2516\n", + "Final response: 16903.0802\n", + "Raw spend: 15004.806440688559\n", + "After adstock: 15005.139774021893\n", + "After hill transform: 0.2516255376682287\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 14,380.15\n", + "Adstocked value: 14,380.33\n", + "Saturated value: 0.7544\n", + "Final response: 21110.8356\n", + "Raw spend: 14380.153425964365\n", + "After adstock: 14380.329896552601\n", + "After hill transform: 0.7544328736345275\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 29,992.67\n", + "Adstocked value: 29,993.89\n", + "Saturated value: 0.0058\n", + "Final response: 3141.0040\n", + "Raw spend: 29992.66908428447\n", + "After adstock: 29993.89130650669\n", + "After hill transform: 0.005815199617522713\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 142,064.49\n", + "Adstocked value: 142,064.82\n", + "Saturated value: 0.4819\n", + "Final response: 68872.9103\n", + "Raw spend: 142064.49116054433\n", + "After adstock: 142064.82449387768\n", + "After hill transform: 0.4819402043051987\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 15,004.81\n", + "Adstocked value: 15,005.14\n", + "Saturated value: 0.2516\n", + "Final response: 16903.0802\n", + "Raw spend: 15004.80644070346\n", + "After adstock: 15005.139774036794\n", + "After hill transform: 0.251625537668721\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 14,380.15\n", + "Adstocked value: 14,380.33\n", + "Saturated value: 0.7544\n", + "Final response: 21110.8356\n", + "Raw spend: 14380.153425964365\n", + "After adstock: 14380.329896552601\n", + "After hill transform: 0.7544328736345275\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 29,992.67\n", + "Adstocked value: 29,993.89\n", + "Saturated value: 0.0058\n", + "Final response: 3141.0040\n", + "Raw spend: 29992.66908428447\n", + "After adstock: 29993.89130650669\n", + "After hill transform: 0.005815199617522713\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 142,064.49\n", + "Adstocked value: 142,064.82\n", + "Saturated value: 0.4819\n", + "Final response: 68872.9103\n", + "Raw spend: 142064.49116054433\n", + "After adstock: 142064.82449387768\n", + "After hill transform: 0.4819402043051987\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 15,004.81\n", + "Adstocked value: 15,005.14\n", + "Saturated value: 0.2516\n", + "Final response: 16903.0802\n", + "Raw spend: 15004.806440688559\n", + "After adstock: 15005.139774021893\n", + "After hill transform: 0.2516255376682287\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 14,380.15\n", + "Adstocked value: 14,380.33\n", + "Saturated value: 0.7544\n", + "Final response: 21110.8356\n", + "Raw spend: 14380.153425979266\n", + "After adstock: 14380.329896567502\n", + "After hill transform: 0.7544328736350603\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 29,992.67\n", + "Adstocked value: 29,993.89\n", + "Saturated value: 0.0058\n", + "Final response: 3141.0040\n", + "Raw spend: 29992.66908428447\n", + "After adstock: 29993.89130650669\n", + "After hill transform: 0.005815199617522713\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 142,064.49\n", + "Adstocked value: 142,064.82\n", + "Saturated value: 0.4819\n", + "Final response: 68872.9103\n", + "Raw spend: 142064.49116054433\n", + "After adstock: 142064.82449387768\n", + "After hill transform: 0.4819402043051987\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 15,004.81\n", + "Adstocked value: 15,005.14\n", + "Saturated value: 0.2516\n", + "Final response: 16903.0802\n", + "Raw spend: 15004.806440688559\n", + "After adstock: 15005.139774021893\n", + "After hill transform: 0.2516255376682287\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 14,380.15\n", + "Adstocked value: 14,380.33\n", + "Saturated value: 0.7544\n", + "Final response: 21110.8356\n", + "Raw spend: 14380.153425964365\n", + "After adstock: 14380.329896552601\n", + "After hill transform: 0.7544328736345275\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 29,992.67\n", + "Adstocked value: 29,993.89\n", + "Saturated value: 0.0058\n", + "Final response: 3141.0040\n", + "Raw spend: 29992.66908429937\n", + "After adstock: 29993.891306521593\n", + "After hill transform: 0.005815199617531321\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 142,064.49\n", + "Adstocked value: 142,064.82\n", + "Saturated value: 0.4819\n", + "Final response: 68872.9103\n", + "Raw spend: 142064.49116054433\n", + "After adstock: 142064.82449387768\n", + "After hill transform: 0.4819402043051987\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 15,004.81\n", + "Adstocked value: 15,005.14\n", + "Saturated value: 0.2516\n", + "Final response: 16903.0802\n", + "Raw spend: 15004.806440688559\n", + "After adstock: 15005.139774021893\n", + "After hill transform: 0.2516255376682287\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 14,380.15\n", + "Adstocked value: 14,380.33\n", + "Saturated value: 0.7544\n", + "Final response: 21110.8356\n", + "Raw spend: 14380.153425964365\n", + "After adstock: 14380.329896552601\n", + "After hill transform: 0.7544328736345275\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 29,992.67\n", + "Adstocked value: 29,993.89\n", + "Saturated value: 0.0058\n", + "Final response: 3141.0040\n", + "Raw spend: 29992.66908428447\n", + "After adstock: 29993.89130650669\n", + "After hill transform: 0.005815199617522713\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 142,064.49\n", + "Adstocked value: 142,064.82\n", + "Saturated value: 0.4819\n", + "Final response: 68872.9103\n", + "Raw spend: 142064.49116055924\n", + "After adstock: 142064.82449389258\n", + "After hill transform: 0.481940204305214\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 15,004.81\n", + "Adstocked value: 15,005.14\n", + "Saturated value: 0.2516\n", + "Final response: 16903.0802\n", + "Raw spend: 15004.806440688559\n", + "After adstock: 15005.139774021893\n", + "After hill transform: 0.2516255376682287\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 14,380.15\n", + "Adstocked value: 14,380.33\n", + "Saturated value: 0.7544\n", + "Final response: 21110.8356\n", + "Raw spend: 14380.153425964365\n", + "After adstock: 14380.329896552601\n", + "After hill transform: 0.7544328736345275\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 29,992.67\n", + "Adstocked value: 29,993.89\n", + "Saturated value: 0.0058\n", + "Final response: 3141.0040\n", + "Raw spend: 29992.66908428447\n", + "After adstock: 29993.89130650669\n", + "After hill transform: 0.005815199617522713\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 142,064.49\n", + "Adstocked value: 142,064.82\n", + "Saturated value: 0.4819\n", + "Final response: 68872.9103\n", + "Raw spend: 142064.49116054433\n", + "After adstock: 142064.82449387768\n", + "After hill transform: 0.4819402043051987\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 15,004.81\n", + "Adstocked value: 15,005.14\n", + "Saturated value: 0.2516\n", + "Final response: 16903.0802\n", + "Raw spend: 15004.80644070346\n", + "After adstock: 15005.139774036794\n", + "After hill transform: 0.251625537668721\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 14,380.15\n", + "Adstocked value: 14,380.33\n", + "Saturated value: 0.7544\n", + "Final response: 21110.8356\n", + "Raw spend: 14380.153425964365\n", + "After adstock: 14380.329896552601\n", + "After hill transform: 0.7544328736345275\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 29,992.67\n", + "Adstocked value: 29,993.89\n", + "Saturated value: 0.0058\n", + "Final response: 3141.0040\n", + "Raw spend: 29992.66908428447\n", + "After adstock: 29993.89130650669\n", + "After hill transform: 0.005815199617522713\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 142,064.49\n", + "Adstocked value: 142,064.82\n", + "Saturated value: 0.4819\n", + "Final response: 68872.9103\n", + "Raw spend: 142064.49116054433\n", + "After adstock: 142064.82449387768\n", + "After hill transform: 0.4819402043051987\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 15,004.81\n", + "Adstocked value: 15,005.14\n", + "Saturated value: 0.2516\n", + "Final response: 16903.0802\n", + "Raw spend: 15004.806440688559\n", + "After adstock: 15005.139774021893\n", + "After hill transform: 0.2516255376682287\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 14,380.15\n", + "Adstocked value: 14,380.33\n", + "Saturated value: 0.7544\n", + "Final response: 21110.8356\n", + "Raw spend: 14380.153425979266\n", + "After adstock: 14380.329896567502\n", + "After hill transform: 0.7544328736350603\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 29,964.24\n", + "Adstocked value: 29,965.46\n", + "Saturated value: 0.0058\n", + "Final response: 3132.1420\n", + "Raw spend: 29964.237524921362\n", + "After adstock: 29965.459747143585\n", + "After hill transform: 0.0057987927135097666\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 142,010.05\n", + "Adstocked value: 142,010.38\n", + "Saturated value: 0.4819\n", + "Final response: 68864.8895\n", + "Raw spend: 142010.04805243306\n", + "After adstock: 142010.3813857664\n", + "After hill transform: 0.48188407859845417\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 15,231.37\n", + "Adstocked value: 15,231.70\n", + "Saturated value: 0.2591\n", + "Final response: 17407.0180\n", + "Raw spend: 15231.371436658514\n", + "After adstock: 15231.704769991848\n", + "After hill transform: 0.25912734344248384\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 14,533.62\n", + "Adstocked value: 14,533.80\n", + "Saturated value: 0.7599\n", + "Final response: 21262.4258\n", + "Raw spend: 14533.62449765707\n", + "After adstock: 14533.800968245307\n", + "After hill transform: 0.759850217345111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 29,964.24\n", + "Adstocked value: 29,965.46\n", + "Saturated value: 0.0058\n", + "Final response: 3132.1420\n", + "Raw spend: 29964.237524921362\n", + "After adstock: 29965.459747143585\n", + "After hill transform: 0.0057987927135097666\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 142,010.05\n", + "Adstocked value: 142,010.38\n", + "Saturated value: 0.4819\n", + "Final response: 68864.8895\n", + "Raw spend: 142010.04805243306\n", + "After adstock: 142010.3813857664\n", + "After hill transform: 0.48188407859845417\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 15,231.37\n", + "Adstocked value: 15,231.70\n", + "Saturated value: 0.2591\n", + "Final response: 17407.0180\n", + "Raw spend: 15231.371436658514\n", + "After adstock: 15231.704769991848\n", + "After hill transform: 0.25912734344248384\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 14,533.62\n", + "Adstocked value: 14,533.80\n", + "Saturated value: 0.7599\n", + "Final response: 21262.4258\n", + "Raw spend: 14533.62449765707\n", + "After adstock: 14533.800968245307\n", + "After hill transform: 0.759850217345111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 29,964.24\n", + "Adstocked value: 29,965.46\n", + "Saturated value: 0.0058\n", + "Final response: 3132.1420\n", + "Raw spend: 29964.237524936263\n", + "After adstock: 29965.459747158486\n", + "After hill transform: 0.005798792713518358\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 142,010.05\n", + "Adstocked value: 142,010.38\n", + "Saturated value: 0.4819\n", + "Final response: 68864.8895\n", + "Raw spend: 142010.04805243306\n", + "After adstock: 142010.3813857664\n", + "After hill transform: 0.48188407859845417\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 15,231.37\n", + "Adstocked value: 15,231.70\n", + "Saturated value: 0.2591\n", + "Final response: 17407.0180\n", + "Raw spend: 15231.371436658514\n", + "After adstock: 15231.704769991848\n", + "After hill transform: 0.25912734344248384\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 14,533.62\n", + "Adstocked value: 14,533.80\n", + "Saturated value: 0.7599\n", + "Final response: 21262.4258\n", + "Raw spend: 14533.62449765707\n", + "After adstock: 14533.800968245307\n", + "After hill transform: 0.759850217345111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 29,964.24\n", + "Adstocked value: 29,965.46\n", + "Saturated value: 0.0058\n", + "Final response: 3132.1420\n", + "Raw spend: 29964.237524921362\n", + "After adstock: 29965.459747143585\n", + "After hill transform: 0.0057987927135097666\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 142,010.05\n", + "Adstocked value: 142,010.38\n", + "Saturated value: 0.4819\n", + "Final response: 68864.8895\n", + "Raw spend: 142010.04805244796\n", + "After adstock: 142010.3813857813\n", + "After hill transform: 0.4818840785984696\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 15,231.37\n", + "Adstocked value: 15,231.70\n", + "Saturated value: 0.2591\n", + "Final response: 17407.0180\n", + "Raw spend: 15231.371436658514\n", + "After adstock: 15231.704769991848\n", + "After hill transform: 0.25912734344248384\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 14,533.62\n", + "Adstocked value: 14,533.80\n", + "Saturated value: 0.7599\n", + "Final response: 21262.4258\n", + "Raw spend: 14533.62449765707\n", + "After adstock: 14533.800968245307\n", + "After hill transform: 0.759850217345111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 29,964.24\n", + "Adstocked value: 29,965.46\n", + "Saturated value: 0.0058\n", + "Final response: 3132.1420\n", + "Raw spend: 29964.237524921362\n", + "After adstock: 29965.459747143585\n", + "After hill transform: 0.0057987927135097666\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 142,010.05\n", + "Adstocked value: 142,010.38\n", + "Saturated value: 0.4819\n", + "Final response: 68864.8895\n", + "Raw spend: 142010.04805243306\n", + "After adstock: 142010.3813857664\n", + "After hill transform: 0.48188407859845417\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 15,231.37\n", + "Adstocked value: 15,231.70\n", + "Saturated value: 0.2591\n", + "Final response: 17407.0180\n", + "Raw spend: 15231.371436673415\n", + "After adstock: 15231.704770006749\n", + "After hill transform: 0.2591273434429782\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 14,533.62\n", + "Adstocked value: 14,533.80\n", + "Saturated value: 0.7599\n", + "Final response: 21262.4258\n", + "Raw spend: 14533.62449765707\n", + "After adstock: 14533.800968245307\n", + "After hill transform: 0.759850217345111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 29,964.24\n", + "Adstocked value: 29,965.46\n", + "Saturated value: 0.0058\n", + "Final response: 3132.1420\n", + "Raw spend: 29964.237524921362\n", + "After adstock: 29965.459747143585\n", + "After hill transform: 0.0057987927135097666\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 142,010.05\n", + "Adstocked value: 142,010.38\n", + "Saturated value: 0.4819\n", + "Final response: 68864.8895\n", + "Raw spend: 142010.04805243306\n", + "After adstock: 142010.3813857664\n", + "After hill transform: 0.48188407859845417\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 15,231.37\n", + "Adstocked value: 15,231.70\n", + "Saturated value: 0.2591\n", + "Final response: 17407.0180\n", + "Raw spend: 15231.371436658514\n", + "After adstock: 15231.704769991848\n", + "After hill transform: 0.25912734344248384\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 14,533.62\n", + "Adstocked value: 14,533.80\n", + "Saturated value: 0.7599\n", + "Final response: 21262.4258\n", + "Raw spend: 14533.624497671972\n", + "After adstock: 14533.800968260208\n", + "After hill transform: 0.7598502173456302\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 29,964.24\n", + "Adstocked value: 29,965.46\n", + "Saturated value: 0.0058\n", + "Final response: 3132.1420\n", + "Raw spend: 29964.237524921362\n", + "After adstock: 29965.459747143585\n", + "After hill transform: 0.0057987927135097666\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 142,010.05\n", + "Adstocked value: 142,010.38\n", + "Saturated value: 0.4819\n", + "Final response: 68864.8895\n", + "Raw spend: 142010.04805243306\n", + "After adstock: 142010.3813857664\n", + "After hill transform: 0.48188407859845417\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 15,231.37\n", + "Adstocked value: 15,231.70\n", + "Saturated value: 0.2591\n", + "Final response: 17407.0180\n", + "Raw spend: 15231.371436658514\n", + "After adstock: 15231.704769991848\n", + "After hill transform: 0.25912734344248384\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 14,533.62\n", + "Adstocked value: 14,533.80\n", + "Saturated value: 0.7599\n", + "Final response: 21262.4258\n", + "Raw spend: 14533.62449765707\n", + "After adstock: 14533.800968245307\n", + "After hill transform: 0.759850217345111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 29,964.24\n", + "Adstocked value: 29,965.46\n", + "Saturated value: 0.0058\n", + "Final response: 3132.1420\n", + "Raw spend: 29964.237524936263\n", + "After adstock: 29965.459747158486\n", + "After hill transform: 0.005798792713518358\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 142,010.05\n", + "Adstocked value: 142,010.38\n", + "Saturated value: 0.4819\n", + "Final response: 68864.8895\n", + "Raw spend: 142010.04805243306\n", + "After adstock: 142010.3813857664\n", + "After hill transform: 0.48188407859845417\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 15,231.37\n", + "Adstocked value: 15,231.70\n", + "Saturated value: 0.2591\n", + "Final response: 17407.0180\n", + "Raw spend: 15231.371436658514\n", + "After adstock: 15231.704769991848\n", + "After hill transform: 0.25912734344248384\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 14,533.62\n", + "Adstocked value: 14,533.80\n", + "Saturated value: 0.7599\n", + "Final response: 21262.4258\n", + "Raw spend: 14533.62449765707\n", + "After adstock: 14533.800968245307\n", + "After hill transform: 0.759850217345111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 29,964.24\n", + "Adstocked value: 29,965.46\n", + "Saturated value: 0.0058\n", + "Final response: 3132.1420\n", + "Raw spend: 29964.237524921362\n", + "After adstock: 29965.459747143585\n", + "After hill transform: 0.0057987927135097666\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 142,010.05\n", + "Adstocked value: 142,010.38\n", + "Saturated value: 0.4819\n", + "Final response: 68864.8895\n", + "Raw spend: 142010.04805244796\n", + "After adstock: 142010.3813857813\n", + "After hill transform: 0.4818840785984696\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 15,231.37\n", + "Adstocked value: 15,231.70\n", + "Saturated value: 0.2591\n", + "Final response: 17407.0180\n", + "Raw spend: 15231.371436658514\n", + "After adstock: 15231.704769991848\n", + "After hill transform: 0.25912734344248384\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 14,533.62\n", + "Adstocked value: 14,533.80\n", + "Saturated value: 0.7599\n", + "Final response: 21262.4258\n", + "Raw spend: 14533.62449765707\n", + "After adstock: 14533.800968245307\n", + "After hill transform: 0.759850217345111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 29,964.24\n", + "Adstocked value: 29,965.46\n", + "Saturated value: 0.0058\n", + "Final response: 3132.1420\n", + "Raw spend: 29964.237524921362\n", + "After adstock: 29965.459747143585\n", + "After hill transform: 0.0057987927135097666\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 142,010.05\n", + "Adstocked value: 142,010.38\n", + "Saturated value: 0.4819\n", + "Final response: 68864.8895\n", + "Raw spend: 142010.04805243306\n", + "After adstock: 142010.3813857664\n", + "After hill transform: 0.48188407859845417\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 15,231.37\n", + "Adstocked value: 15,231.70\n", + "Saturated value: 0.2591\n", + "Final response: 17407.0180\n", + "Raw spend: 15231.371436673415\n", + "After adstock: 15231.704770006749\n", + "After hill transform: 0.2591273434429782\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 14,533.62\n", + "Adstocked value: 14,533.80\n", + "Saturated value: 0.7599\n", + "Final response: 21262.4258\n", + "Raw spend: 14533.62449765707\n", + "After adstock: 14533.800968245307\n", + "After hill transform: 0.759850217345111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 29,964.24\n", + "Adstocked value: 29,965.46\n", + "Saturated value: 0.0058\n", + "Final response: 3132.1420\n", + "Raw spend: 29964.237524921362\n", + "After adstock: 29965.459747143585\n", + "After hill transform: 0.0057987927135097666\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 142,010.05\n", + "Adstocked value: 142,010.38\n", + "Saturated value: 0.4819\n", + "Final response: 68864.8895\n", + "Raw spend: 142010.04805243306\n", + "After adstock: 142010.3813857664\n", + "After hill transform: 0.48188407859845417\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 15,231.37\n", + "Adstocked value: 15,231.70\n", + "Saturated value: 0.2591\n", + "Final response: 17407.0180\n", + "Raw spend: 15231.371436658514\n", + "After adstock: 15231.704769991848\n", + "After hill transform: 0.25912734344248384\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 14,533.62\n", + "Adstocked value: 14,533.80\n", + "Saturated value: 0.7599\n", + "Final response: 21262.4258\n", + "Raw spend: 14533.624497671972\n", + "After adstock: 14533.800968260208\n", + "After hill transform: 0.7598502173456302\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 29,957.13\n", + "Adstocked value: 29,958.35\n", + "Saturated value: 0.0058\n", + "Final response: 3129.9292\n", + "Raw spend: 29957.12997624677\n", + "After adstock: 29958.352198468994\n", + "After hill transform: 0.0057946959526336056\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 141,995.94\n", + "Adstocked value: 141,996.27\n", + "Saturated value: 0.4819\n", + "Final response: 68862.8102\n", + "Raw spend: 141995.93738016544\n", + "After adstock: 141996.2707134988\n", + "After hill transform: 0.48186952839036246\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 15,292.91\n", + "Adstocked value: 15,293.24\n", + "Saturated value: 0.2612\n", + "Final response: 17544.2494\n", + "Raw spend: 15292.906742998386\n", + "After adstock: 15293.24007633172\n", + "After hill transform: 0.2611702216231143\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 14,575.46\n", + "Adstocked value: 14,575.63\n", + "Saturated value: 0.7613\n", + "Final response: 21303.0720\n", + "Raw spend: 14575.456685512137\n", + "After adstock: 14575.633156100374\n", + "After hill transform: 0.7613027819544306\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 29,957.13\n", + "Adstocked value: 29,958.35\n", + "Saturated value: 0.0058\n", + "Final response: 3129.9292\n", + "Raw spend: 29957.12997624677\n", + "After adstock: 29958.352198468994\n", + "After hill transform: 0.0057946959526336056\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 141,995.94\n", + "Adstocked value: 141,996.27\n", + "Saturated value: 0.4819\n", + "Final response: 68862.8102\n", + "Raw spend: 141995.93738016544\n", + "After adstock: 141996.2707134988\n", + "After hill transform: 0.48186952839036246\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 15,292.91\n", + "Adstocked value: 15,293.24\n", + "Saturated value: 0.2612\n", + "Final response: 17544.2494\n", + "Raw spend: 15292.906742998386\n", + "After adstock: 15293.24007633172\n", + "After hill transform: 0.2611702216231143\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 14,575.46\n", + "Adstocked value: 14,575.63\n", + "Saturated value: 0.7613\n", + "Final response: 21303.0720\n", + "Raw spend: 14575.456685512137\n", + "After adstock: 14575.633156100374\n", + "After hill transform: 0.7613027819544306\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 29,957.13\n", + "Adstocked value: 29,958.35\n", + "Saturated value: 0.0058\n", + "Final response: 3129.9292\n", + "Raw spend: 29957.129976261673\n", + "After adstock: 29958.352198483895\n", + "After hill transform: 0.005794695952642192\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 141,995.94\n", + "Adstocked value: 141,996.27\n", + "Saturated value: 0.4819\n", + "Final response: 68862.8102\n", + "Raw spend: 141995.93738016544\n", + "After adstock: 141996.2707134988\n", + "After hill transform: 0.48186952839036246\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 15,292.91\n", + "Adstocked value: 15,293.24\n", + "Saturated value: 0.2612\n", + "Final response: 17544.2494\n", + "Raw spend: 15292.906742998386\n", + "After adstock: 15293.24007633172\n", + "After hill transform: 0.2611702216231143\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 14,575.46\n", + "Adstocked value: 14,575.63\n", + "Saturated value: 0.7613\n", + "Final response: 21303.0720\n", + "Raw spend: 14575.456685512137\n", + "After adstock: 14575.633156100374\n", + "After hill transform: 0.7613027819544306\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 29,957.13\n", + "Adstocked value: 29,958.35\n", + "Saturated value: 0.0058\n", + "Final response: 3129.9292\n", + "Raw spend: 29957.12997624677\n", + "After adstock: 29958.352198468994\n", + "After hill transform: 0.0057946959526336056\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 141,995.94\n", + "Adstocked value: 141,996.27\n", + "Saturated value: 0.4819\n", + "Final response: 68862.8102\n", + "Raw spend: 141995.93738018034\n", + "After adstock: 141996.2707135137\n", + "After hill transform: 0.4818695283903779\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 15,292.91\n", + "Adstocked value: 15,293.24\n", + "Saturated value: 0.2612\n", + "Final response: 17544.2494\n", + "Raw spend: 15292.906742998386\n", + "After adstock: 15293.24007633172\n", + "After hill transform: 0.2611702216231143\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 14,575.46\n", + "Adstocked value: 14,575.63\n", + "Saturated value: 0.7613\n", + "Final response: 21303.0720\n", + "Raw spend: 14575.456685512137\n", + "After adstock: 14575.633156100374\n", + "After hill transform: 0.7613027819544306\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 29,957.13\n", + "Adstocked value: 29,958.35\n", + "Saturated value: 0.0058\n", + "Final response: 3129.9292\n", + "Raw spend: 29957.12997624677\n", + "After adstock: 29958.352198468994\n", + "After hill transform: 0.0057946959526336056\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 141,995.94\n", + "Adstocked value: 141,996.27\n", + "Saturated value: 0.4819\n", + "Final response: 68862.8102\n", + "Raw spend: 141995.93738016544\n", + "After adstock: 141996.2707134988\n", + "After hill transform: 0.48186952839036246\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 15,292.91\n", + "Adstocked value: 15,293.24\n", + "Saturated value: 0.2612\n", + "Final response: 17544.2494\n", + "Raw spend: 15292.906743013287\n", + "After adstock: 15293.240076346621\n", + "After hill transform: 0.2611702216236093\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 14,575.46\n", + "Adstocked value: 14,575.63\n", + "Saturated value: 0.7613\n", + "Final response: 21303.0720\n", + "Raw spend: 14575.456685512137\n", + "After adstock: 14575.633156100374\n", + "After hill transform: 0.7613027819544306\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 29,957.13\n", + "Adstocked value: 29,958.35\n", + "Saturated value: 0.0058\n", + "Final response: 3129.9292\n", + "Raw spend: 29957.12997624677\n", + "After adstock: 29958.352198468994\n", + "After hill transform: 0.0057946959526336056\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 141,995.94\n", + "Adstocked value: 141,996.27\n", + "Saturated value: 0.4819\n", + "Final response: 68862.8102\n", + "Raw spend: 141995.93738016544\n", + "After adstock: 141996.2707134988\n", + "After hill transform: 0.48186952839036246\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 15,292.91\n", + "Adstocked value: 15,293.24\n", + "Saturated value: 0.2612\n", + "Final response: 17544.2494\n", + "Raw spend: 15292.906742998386\n", + "After adstock: 15293.24007633172\n", + "After hill transform: 0.2611702216231143\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 14,575.46\n", + "Adstocked value: 14,575.63\n", + "Saturated value: 0.7613\n", + "Final response: 21303.0720\n", + "Raw spend: 14575.456685527039\n", + "After adstock: 14575.633156115275\n", + "After hill transform: 0.7613027819549463\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 29,957.13\n", + "Adstocked value: 29,958.35\n", + "Saturated value: 0.0058\n", + "Final response: 3129.9292\n", + "Raw spend: 29957.12997624677\n", + "After adstock: 29958.352198468994\n", + "After hill transform: 0.0057946959526336056\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 141,995.94\n", + "Adstocked value: 141,996.27\n", + "Saturated value: 0.4819\n", + "Final response: 68862.8102\n", + "Raw spend: 141995.93738016544\n", + "After adstock: 141996.2707134988\n", + "After hill transform: 0.48186952839036246\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 15,292.91\n", + "Adstocked value: 15,293.24\n", + "Saturated value: 0.2612\n", + "Final response: 17544.2494\n", + "Raw spend: 15292.906742998386\n", + "After adstock: 15293.24007633172\n", + "After hill transform: 0.2611702216231143\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 14,575.46\n", + "Adstocked value: 14,575.63\n", + "Saturated value: 0.7613\n", + "Final response: 21303.0720\n", + "Raw spend: 14575.456685512137\n", + "After adstock: 14575.633156100374\n", + "After hill transform: 0.7613027819544306\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 29,957.13\n", + "Adstocked value: 29,958.35\n", + "Saturated value: 0.0058\n", + "Final response: 3129.9292\n", + "Raw spend: 29957.129976261673\n", + "After adstock: 29958.352198483895\n", + "After hill transform: 0.005794695952642192\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 141,995.94\n", + "Adstocked value: 141,996.27\n", + "Saturated value: 0.4819\n", + "Final response: 68862.8102\n", + "Raw spend: 141995.93738016544\n", + "After adstock: 141996.2707134988\n", + "After hill transform: 0.48186952839036246\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 15,292.91\n", + "Adstocked value: 15,293.24\n", + "Saturated value: 0.2612\n", + "Final response: 17544.2494\n", + "Raw spend: 15292.906742998386\n", + "After adstock: 15293.24007633172\n", + "After hill transform: 0.2611702216231143\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 14,575.46\n", + "Adstocked value: 14,575.63\n", + "Saturated value: 0.7613\n", + "Final response: 21303.0720\n", + "Raw spend: 14575.456685512137\n", + "After adstock: 14575.633156100374\n", + "After hill transform: 0.7613027819544306\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 29,957.13\n", + "Adstocked value: 29,958.35\n", + "Saturated value: 0.0058\n", + "Final response: 3129.9292\n", + "Raw spend: 29957.12997624677\n", + "After adstock: 29958.352198468994\n", + "After hill transform: 0.0057946959526336056\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 141,995.94\n", + "Adstocked value: 141,996.27\n", + "Saturated value: 0.4819\n", + "Final response: 68862.8102\n", + "Raw spend: 141995.93738018034\n", + "After adstock: 141996.2707135137\n", + "After hill transform: 0.4818695283903779\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 15,292.91\n", + "Adstocked value: 15,293.24\n", + "Saturated value: 0.2612\n", + "Final response: 17544.2494\n", + "Raw spend: 15292.906742998386\n", + "After adstock: 15293.24007633172\n", + "After hill transform: 0.2611702216231143\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 14,575.46\n", + "Adstocked value: 14,575.63\n", + "Saturated value: 0.7613\n", + "Final response: 21303.0720\n", + "Raw spend: 14575.456685512137\n", + "After adstock: 14575.633156100374\n", + "After hill transform: 0.7613027819544306\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 29,957.13\n", + "Adstocked value: 29,958.35\n", + "Saturated value: 0.0058\n", + "Final response: 3129.9292\n", + "Raw spend: 29957.12997624677\n", + "After adstock: 29958.352198468994\n", + "After hill transform: 0.0057946959526336056\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 141,995.94\n", + "Adstocked value: 141,996.27\n", + "Saturated value: 0.4819\n", + "Final response: 68862.8102\n", + "Raw spend: 141995.93738016544\n", + "After adstock: 141996.2707134988\n", + "After hill transform: 0.48186952839036246\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 15,292.91\n", + "Adstocked value: 15,293.24\n", + "Saturated value: 0.2612\n", + "Final response: 17544.2494\n", + "Raw spend: 15292.906743013287\n", + "After adstock: 15293.240076346621\n", + "After hill transform: 0.2611702216236093\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 14,575.46\n", + "Adstocked value: 14,575.63\n", + "Saturated value: 0.7613\n", + "Final response: 21303.0720\n", + "Raw spend: 14575.456685512137\n", + "After adstock: 14575.633156100374\n", + "After hill transform: 0.7613027819544306\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 29,957.13\n", + "Adstocked value: 29,958.35\n", + "Saturated value: 0.0058\n", + "Final response: 3129.9292\n", + "Raw spend: 29957.12997624677\n", + "After adstock: 29958.352198468994\n", + "After hill transform: 0.0057946959526336056\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 141,995.94\n", + "Adstocked value: 141,996.27\n", + "Saturated value: 0.4819\n", + "Final response: 68862.8102\n", + "Raw spend: 141995.93738016544\n", + "After adstock: 141996.2707134988\n", + "After hill transform: 0.48186952839036246\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 15,292.91\n", + "Adstocked value: 15,293.24\n", + "Saturated value: 0.2612\n", + "Final response: 17544.2494\n", + "Raw spend: 15292.906742998386\n", + "After adstock: 15293.24007633172\n", + "After hill transform: 0.2611702216231143\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 14,575.46\n", + "Adstocked value: 14,575.63\n", + "Saturated value: 0.7613\n", + "Final response: 21303.0720\n", + "Raw spend: 14575.456685527039\n", + "After adstock: 14575.633156115275\n", + "After hill transform: 0.7613027819549463\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 29,921.62\n", + "Adstocked value: 29,922.84\n", + "Saturated value: 0.0058\n", + "Final response: 3118.8881\n", + "Raw spend: 29921.61645280079\n", + "After adstock: 29922.838675023013\n", + "After hill transform: 0.00577425466066468\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 141,925.45\n", + "Adstocked value: 141,925.78\n", + "Saturated value: 0.4818\n", + "Final response: 68852.4200\n", + "Raw spend: 141925.44840062092\n", + "After adstock: 141925.78173395427\n", + "After hill transform: 0.4817968225391936\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 15,600.32\n", + "Adstocked value: 15,600.66\n", + "Saturated value: 0.2714\n", + "Final response: 18231.8309\n", + "Raw spend: 15600.323360502667\n", + "After adstock: 15600.656693836001\n", + "After hill transform: 0.2714058153660354\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 14,784.42\n", + "Adstocked value: 14,784.59\n", + "Saturated value: 0.7684\n", + "Final response: 21501.8795\n", + "Raw spend: 14784.415967674666\n", + "After adstock: 14784.592438262902\n", + "After hill transform: 0.7684075185586182\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 29,921.62\n", + "Adstocked value: 29,922.84\n", + "Saturated value: 0.0058\n", + "Final response: 3118.8881\n", + "Raw spend: 29921.61645280079\n", + "After adstock: 29922.838675023013\n", + "After hill transform: 0.00577425466066468\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 141,925.45\n", + "Adstocked value: 141,925.78\n", + "Saturated value: 0.4818\n", + "Final response: 68852.4200\n", + "Raw spend: 141925.44840062092\n", + "After adstock: 141925.78173395427\n", + "After hill transform: 0.4817968225391936\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 15,600.32\n", + "Adstocked value: 15,600.66\n", + "Saturated value: 0.2714\n", + "Final response: 18231.8309\n", + "Raw spend: 15600.323360502667\n", + "After adstock: 15600.656693836001\n", + "After hill transform: 0.2714058153660354\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 14,784.42\n", + "Adstocked value: 14,784.59\n", + "Saturated value: 0.7684\n", + "Final response: 21501.8795\n", + "Raw spend: 14784.415967674666\n", + "After adstock: 14784.592438262902\n", + "After hill transform: 0.7684075185586182\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 29,921.62\n", + "Adstocked value: 29,922.84\n", + "Saturated value: 0.0058\n", + "Final response: 3118.8881\n", + "Raw spend: 29921.61645281569\n", + "After adstock: 29922.838675037914\n", + "After hill transform: 0.005774254660673247\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 141,925.45\n", + "Adstocked value: 141,925.78\n", + "Saturated value: 0.4818\n", + "Final response: 68852.4200\n", + "Raw spend: 141925.44840062092\n", + "After adstock: 141925.78173395427\n", + "After hill transform: 0.4817968225391936\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 15,600.32\n", + "Adstocked value: 15,600.66\n", + "Saturated value: 0.2714\n", + "Final response: 18231.8309\n", + "Raw spend: 15600.323360502667\n", + "After adstock: 15600.656693836001\n", + "After hill transform: 0.2714058153660354\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 14,784.42\n", + "Adstocked value: 14,784.59\n", + "Saturated value: 0.7684\n", + "Final response: 21501.8795\n", + "Raw spend: 14784.415967674666\n", + "After adstock: 14784.592438262902\n", + "After hill transform: 0.7684075185586182\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 29,921.62\n", + "Adstocked value: 29,922.84\n", + "Saturated value: 0.0058\n", + "Final response: 3118.8881\n", + "Raw spend: 29921.61645280079\n", + "After adstock: 29922.838675023013\n", + "After hill transform: 0.00577425466066468\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 141,925.45\n", + "Adstocked value: 141,925.78\n", + "Saturated value: 0.4818\n", + "Final response: 68852.4200\n", + "Raw spend: 141925.44840063583\n", + "After adstock: 141925.78173396917\n", + "After hill transform: 0.481796822539209\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 15,600.32\n", + "Adstocked value: 15,600.66\n", + "Saturated value: 0.2714\n", + "Final response: 18231.8309\n", + "Raw spend: 15600.323360502667\n", + "After adstock: 15600.656693836001\n", + "After hill transform: 0.2714058153660354\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 14,784.42\n", + "Adstocked value: 14,784.59\n", + "Saturated value: 0.7684\n", + "Final response: 21501.8795\n", + "Raw spend: 14784.415967674666\n", + "After adstock: 14784.592438262902\n", + "After hill transform: 0.7684075185586182\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 29,921.62\n", + "Adstocked value: 29,922.84\n", + "Saturated value: 0.0058\n", + "Final response: 3118.8881\n", + "Raw spend: 29921.61645280079\n", + "After adstock: 29922.838675023013\n", + "After hill transform: 0.00577425466066468\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 141,925.45\n", + "Adstocked value: 141,925.78\n", + "Saturated value: 0.4818\n", + "Final response: 68852.4200\n", + "Raw spend: 141925.44840062092\n", + "After adstock: 141925.78173395427\n", + "After hill transform: 0.4817968225391936\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 15,600.32\n", + "Adstocked value: 15,600.66\n", + "Saturated value: 0.2714\n", + "Final response: 18231.8309\n", + "Raw spend: 15600.323360517568\n", + "After adstock: 15600.656693850902\n", + "After hill transform: 0.2714058153665327\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 14,784.42\n", + "Adstocked value: 14,784.59\n", + "Saturated value: 0.7684\n", + "Final response: 21501.8795\n", + "Raw spend: 14784.415967674666\n", + "After adstock: 14784.592438262902\n", + "After hill transform: 0.7684075185586182\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 29,921.62\n", + "Adstocked value: 29,922.84\n", + "Saturated value: 0.0058\n", + "Final response: 3118.8881\n", + "Raw spend: 29921.61645280079\n", + "After adstock: 29922.838675023013\n", + "After hill transform: 0.00577425466066468\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 141,925.45\n", + "Adstocked value: 141,925.78\n", + "Saturated value: 0.4818\n", + "Final response: 68852.4200\n", + "Raw spend: 141925.44840062092\n", + "After adstock: 141925.78173395427\n", + "After hill transform: 0.4817968225391936\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 15,600.32\n", + "Adstocked value: 15,600.66\n", + "Saturated value: 0.2714\n", + "Final response: 18231.8309\n", + "Raw spend: 15600.323360502667\n", + "After adstock: 15600.656693836001\n", + "After hill transform: 0.2714058153660354\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 14,784.42\n", + "Adstocked value: 14,784.59\n", + "Saturated value: 0.7684\n", + "Final response: 21501.8795\n", + "Raw spend: 14784.415967689567\n", + "After adstock: 14784.592438277803\n", + "After hill transform: 0.768407518559116\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 29,921.62\n", + "Adstocked value: 29,922.84\n", + "Saturated value: 0.0058\n", + "Final response: 3118.8881\n", + "Raw spend: 29921.61645280079\n", + "After adstock: 29922.838675023013\n", + "After hill transform: 0.00577425466066468\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 141,925.45\n", + "Adstocked value: 141,925.78\n", + "Saturated value: 0.4818\n", + "Final response: 68852.4200\n", + "Raw spend: 141925.44840062092\n", + "After adstock: 141925.78173395427\n", + "After hill transform: 0.4817968225391936\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 15,600.32\n", + "Adstocked value: 15,600.66\n", + "Saturated value: 0.2714\n", + "Final response: 18231.8309\n", + "Raw spend: 15600.323360502667\n", + "After adstock: 15600.656693836001\n", + "After hill transform: 0.2714058153660354\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 14,784.42\n", + "Adstocked value: 14,784.59\n", + "Saturated value: 0.7684\n", + "Final response: 21501.8795\n", + "Raw spend: 14784.415967674666\n", + "After adstock: 14784.592438262902\n", + "After hill transform: 0.7684075185586182\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 29,921.62\n", + "Adstocked value: 29,922.84\n", + "Saturated value: 0.0058\n", + "Final response: 3118.8881\n", + "Raw spend: 29921.61645281569\n", + "After adstock: 29922.838675037914\n", + "After hill transform: 0.005774254660673247\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 141,925.45\n", + "Adstocked value: 141,925.78\n", + "Saturated value: 0.4818\n", + "Final response: 68852.4200\n", + "Raw spend: 141925.44840062092\n", + "After adstock: 141925.78173395427\n", + "After hill transform: 0.4817968225391936\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 15,600.32\n", + "Adstocked value: 15,600.66\n", + "Saturated value: 0.2714\n", + "Final response: 18231.8309\n", + "Raw spend: 15600.323360502667\n", + "After adstock: 15600.656693836001\n", + "After hill transform: 0.2714058153660354\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 14,784.42\n", + "Adstocked value: 14,784.59\n", + "Saturated value: 0.7684\n", + "Final response: 21501.8795\n", + "Raw spend: 14784.415967674666\n", + "After adstock: 14784.592438262902\n", + "After hill transform: 0.7684075185586182\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 29,921.62\n", + "Adstocked value: 29,922.84\n", + "Saturated value: 0.0058\n", + "Final response: 3118.8881\n", + "Raw spend: 29921.61645280079\n", + "After adstock: 29922.838675023013\n", + "After hill transform: 0.00577425466066468\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 141,925.45\n", + "Adstocked value: 141,925.78\n", + "Saturated value: 0.4818\n", + "Final response: 68852.4200\n", + "Raw spend: 141925.44840063583\n", + "After adstock: 141925.78173396917\n", + "After hill transform: 0.481796822539209\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 15,600.32\n", + "Adstocked value: 15,600.66\n", + "Saturated value: 0.2714\n", + "Final response: 18231.8309\n", + "Raw spend: 15600.323360502667\n", + "After adstock: 15600.656693836001\n", + "After hill transform: 0.2714058153660354\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 14,784.42\n", + "Adstocked value: 14,784.59\n", + "Saturated value: 0.7684\n", + "Final response: 21501.8795\n", + "Raw spend: 14784.415967674666\n", + "After adstock: 14784.592438262902\n", + "After hill transform: 0.7684075185586182\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 29,921.62\n", + "Adstocked value: 29,922.84\n", + "Saturated value: 0.0058\n", + "Final response: 3118.8881\n", + "Raw spend: 29921.61645280079\n", + "After adstock: 29922.838675023013\n", + "After hill transform: 0.00577425466066468\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 141,925.45\n", + "Adstocked value: 141,925.78\n", + "Saturated value: 0.4818\n", + "Final response: 68852.4200\n", + "Raw spend: 141925.44840062092\n", + "After adstock: 141925.78173395427\n", + "After hill transform: 0.4817968225391936\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 15,600.32\n", + "Adstocked value: 15,600.66\n", + "Saturated value: 0.2714\n", + "Final response: 18231.8309\n", + "Raw spend: 15600.323360517568\n", + "After adstock: 15600.656693850902\n", + "After hill transform: 0.2714058153665327\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 14,784.42\n", + "Adstocked value: 14,784.59\n", + "Saturated value: 0.7684\n", + "Final response: 21501.8795\n", + "Raw spend: 14784.415967674666\n", + "After adstock: 14784.592438262902\n", + "After hill transform: 0.7684075185586182\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 29,921.62\n", + "Adstocked value: 29,922.84\n", + "Saturated value: 0.0058\n", + "Final response: 3118.8881\n", + "Raw spend: 29921.61645280079\n", + "After adstock: 29922.838675023013\n", + "After hill transform: 0.00577425466066468\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 141,925.45\n", + "Adstocked value: 141,925.78\n", + "Saturated value: 0.4818\n", + "Final response: 68852.4200\n", + "Raw spend: 141925.44840062092\n", + "After adstock: 141925.78173395427\n", + "After hill transform: 0.4817968225391936\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 15,600.32\n", + "Adstocked value: 15,600.66\n", + "Saturated value: 0.2714\n", + "Final response: 18231.8309\n", + "Raw spend: 15600.323360502667\n", + "After adstock: 15600.656693836001\n", + "After hill transform: 0.2714058153660354\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 14,784.42\n", + "Adstocked value: 14,784.59\n", + "Saturated value: 0.7684\n", + "Final response: 21501.8795\n", + "Raw spend: 14784.415967689567\n", + "After adstock: 14784.592438277803\n", + "After hill transform: 0.768407518559116\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 29,744.79\n", + "Adstocked value: 29,746.01\n", + "Saturated value: 0.0057\n", + "Final response: 3064.2944\n", + "Raw spend: 29744.788868291238\n", + "After adstock: 29746.01109051346\n", + "After hill transform: 0.005673180863270223\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 141,574.46\n", + "Adstocked value: 141,574.79\n", + "Saturated value: 0.4814\n", + "Final response: 68800.6079\n", + "Raw spend: 141574.45756684444\n", + "After adstock: 141574.7909001778\n", + "After hill transform: 0.4814342662381576\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 17,131.18\n", + "Adstocked value: 17,131.51\n", + "Saturated value: 0.3228\n", + "Final response: 21682.1510\n", + "Raw spend: 17131.17535012497\n", + "After adstock: 17131.5086834583\n", + "After hill transform: 0.3227685624833994\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 15,824.85\n", + "Adstocked value: 15,825.02\n", + "Saturated value: 0.8003\n", + "Final response: 22393.9233\n", + "Raw spend: 15824.846441998438\n", + "After adstock: 15825.022912586674\n", + "After hill transform: 0.8002862741415628\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 29,744.79\n", + "Adstocked value: 29,746.01\n", + "Saturated value: 0.0057\n", + "Final response: 3064.2944\n", + "Raw spend: 29744.788868291238\n", + "After adstock: 29746.01109051346\n", + "After hill transform: 0.005673180863270223\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 141,574.46\n", + "Adstocked value: 141,574.79\n", + "Saturated value: 0.4814\n", + "Final response: 68800.6079\n", + "Raw spend: 141574.45756684444\n", + "After adstock: 141574.7909001778\n", + "After hill transform: 0.4814342662381576\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 17,131.18\n", + "Adstocked value: 17,131.51\n", + "Saturated value: 0.3228\n", + "Final response: 21682.1510\n", + "Raw spend: 17131.17535012497\n", + "After adstock: 17131.5086834583\n", + "After hill transform: 0.3227685624833994\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 15,824.85\n", + "Adstocked value: 15,825.02\n", + "Saturated value: 0.8003\n", + "Final response: 22393.9233\n", + "Raw spend: 15824.846441998438\n", + "After adstock: 15825.022912586674\n", + "After hill transform: 0.8002862741415628\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 29,744.79\n", + "Adstocked value: 29,746.01\n", + "Saturated value: 0.0057\n", + "Final response: 3064.2944\n", + "Raw spend: 29744.78886830614\n", + "After adstock: 29746.011090528362\n", + "After hill transform: 0.0056731808632786915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 141,574.46\n", + "Adstocked value: 141,574.79\n", + "Saturated value: 0.4814\n", + "Final response: 68800.6079\n", + "Raw spend: 141574.45756684444\n", + "After adstock: 141574.7909001778\n", + "After hill transform: 0.4814342662381576\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 17,131.18\n", + "Adstocked value: 17,131.51\n", + "Saturated value: 0.3228\n", + "Final response: 21682.1510\n", + "Raw spend: 17131.17535012497\n", + "After adstock: 17131.5086834583\n", + "After hill transform: 0.3227685624833994\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 15,824.85\n", + "Adstocked value: 15,825.02\n", + "Saturated value: 0.8003\n", + "Final response: 22393.9233\n", + "Raw spend: 15824.846441998438\n", + "After adstock: 15825.022912586674\n", + "After hill transform: 0.8002862741415628\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 29,744.79\n", + "Adstocked value: 29,746.01\n", + "Saturated value: 0.0057\n", + "Final response: 3064.2944\n", + "Raw spend: 29744.788868291238\n", + "After adstock: 29746.01109051346\n", + "After hill transform: 0.005673180863270223\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 141,574.46\n", + "Adstocked value: 141,574.79\n", + "Saturated value: 0.4814\n", + "Final response: 68800.6079\n", + "Raw spend: 141574.45756685935\n", + "After adstock: 141574.7909001927\n", + "After hill transform: 0.48143426623817304\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 17,131.18\n", + "Adstocked value: 17,131.51\n", + "Saturated value: 0.3228\n", + "Final response: 21682.1510\n", + "Raw spend: 17131.17535012497\n", + "After adstock: 17131.5086834583\n", + "After hill transform: 0.3227685624833994\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 15,824.85\n", + "Adstocked value: 15,825.02\n", + "Saturated value: 0.8003\n", + "Final response: 22393.9233\n", + "Raw spend: 15824.846441998438\n", + "After adstock: 15825.022912586674\n", + "After hill transform: 0.8002862741415628\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 29,744.79\n", + "Adstocked value: 29,746.01\n", + "Saturated value: 0.0057\n", + "Final response: 3064.2944\n", + "Raw spend: 29744.788868291238\n", + "After adstock: 29746.01109051346\n", + "After hill transform: 0.005673180863270223\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 141,574.46\n", + "Adstocked value: 141,574.79\n", + "Saturated value: 0.4814\n", + "Final response: 68800.6079\n", + "Raw spend: 141574.45756684444\n", + "After adstock: 141574.7909001778\n", + "After hill transform: 0.4814342662381576\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 17,131.18\n", + "Adstocked value: 17,131.51\n", + "Saturated value: 0.3228\n", + "Final response: 21682.1510\n", + "Raw spend: 17131.17535013987\n", + "After adstock: 17131.508683473203\n", + "After hill transform: 0.3227685624838999\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 15,824.85\n", + "Adstocked value: 15,825.02\n", + "Saturated value: 0.8003\n", + "Final response: 22393.9233\n", + "Raw spend: 15824.846441998438\n", + "After adstock: 15825.022912586674\n", + "After hill transform: 0.8002862741415628\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 29,744.79\n", + "Adstocked value: 29,746.01\n", + "Saturated value: 0.0057\n", + "Final response: 3064.2944\n", + "Raw spend: 29744.788868291238\n", + "After adstock: 29746.01109051346\n", + "After hill transform: 0.005673180863270223\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 141,574.46\n", + "Adstocked value: 141,574.79\n", + "Saturated value: 0.4814\n", + "Final response: 68800.6079\n", + "Raw spend: 141574.45756684444\n", + "After adstock: 141574.7909001778\n", + "After hill transform: 0.4814342662381576\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 17,131.18\n", + "Adstocked value: 17,131.51\n", + "Saturated value: 0.3228\n", + "Final response: 21682.1510\n", + "Raw spend: 17131.17535012497\n", + "After adstock: 17131.5086834583\n", + "After hill transform: 0.3227685624833994\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 15,824.85\n", + "Adstocked value: 15,825.02\n", + "Saturated value: 0.8003\n", + "Final response: 22393.9233\n", + "Raw spend: 15824.846442013339\n", + "After adstock: 15825.022912601575\n", + "After hill transform: 0.8002862741419805\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 29,744.79\n", + "Adstocked value: 29,746.01\n", + "Saturated value: 0.0057\n", + "Final response: 3064.2944\n", + "Raw spend: 29744.788868291238\n", + "After adstock: 29746.01109051346\n", + "After hill transform: 0.005673180863270223\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 141,574.46\n", + "Adstocked value: 141,574.79\n", + "Saturated value: 0.4814\n", + "Final response: 68800.6079\n", + "Raw spend: 141574.45756684444\n", + "After adstock: 141574.7909001778\n", + "After hill transform: 0.4814342662381576\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 17,131.18\n", + "Adstocked value: 17,131.51\n", + "Saturated value: 0.3228\n", + "Final response: 21682.1510\n", + "Raw spend: 17131.17535012497\n", + "After adstock: 17131.5086834583\n", + "After hill transform: 0.3227685624833994\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 15,824.85\n", + "Adstocked value: 15,825.02\n", + "Saturated value: 0.8003\n", + "Final response: 22393.9233\n", + "Raw spend: 15824.846441998438\n", + "After adstock: 15825.022912586674\n", + "After hill transform: 0.8002862741415628\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 29,744.79\n", + "Adstocked value: 29,746.01\n", + "Saturated value: 0.0057\n", + "Final response: 3064.2944\n", + "Raw spend: 29744.78886830614\n", + "After adstock: 29746.011090528362\n", + "After hill transform: 0.0056731808632786915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 141,574.46\n", + "Adstocked value: 141,574.79\n", + "Saturated value: 0.4814\n", + "Final response: 68800.6079\n", + "Raw spend: 141574.45756684444\n", + "After adstock: 141574.7909001778\n", + "After hill transform: 0.4814342662381576\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 17,131.18\n", + "Adstocked value: 17,131.51\n", + "Saturated value: 0.3228\n", + "Final response: 21682.1510\n", + "Raw spend: 17131.17535012497\n", + "After adstock: 17131.5086834583\n", + "After hill transform: 0.3227685624833994\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 15,824.85\n", + "Adstocked value: 15,825.02\n", + "Saturated value: 0.8003\n", + "Final response: 22393.9233\n", + "Raw spend: 15824.846441998438\n", + "After adstock: 15825.022912586674\n", + "After hill transform: 0.8002862741415628\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 29,744.79\n", + "Adstocked value: 29,746.01\n", + "Saturated value: 0.0057\n", + "Final response: 3064.2944\n", + "Raw spend: 29744.788868291238\n", + "After adstock: 29746.01109051346\n", + "After hill transform: 0.005673180863270223\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 141,574.46\n", + "Adstocked value: 141,574.79\n", + "Saturated value: 0.4814\n", + "Final response: 68800.6079\n", + "Raw spend: 141574.45756685935\n", + "After adstock: 141574.7909001927\n", + "After hill transform: 0.48143426623817304\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 17,131.18\n", + "Adstocked value: 17,131.51\n", + "Saturated value: 0.3228\n", + "Final response: 21682.1510\n", + "Raw spend: 17131.17535012497\n", + "After adstock: 17131.5086834583\n", + "After hill transform: 0.3227685624833994\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 15,824.85\n", + "Adstocked value: 15,825.02\n", + "Saturated value: 0.8003\n", + "Final response: 22393.9233\n", + "Raw spend: 15824.846441998438\n", + "After adstock: 15825.022912586674\n", + "After hill transform: 0.8002862741415628\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 29,744.79\n", + "Adstocked value: 29,746.01\n", + "Saturated value: 0.0057\n", + "Final response: 3064.2944\n", + "Raw spend: 29744.788868291238\n", + "After adstock: 29746.01109051346\n", + "After hill transform: 0.005673180863270223\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 141,574.46\n", + "Adstocked value: 141,574.79\n", + "Saturated value: 0.4814\n", + "Final response: 68800.6079\n", + "Raw spend: 141574.45756684444\n", + "After adstock: 141574.7909001778\n", + "After hill transform: 0.4814342662381576\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 17,131.18\n", + "Adstocked value: 17,131.51\n", + "Saturated value: 0.3228\n", + "Final response: 21682.1510\n", + "Raw spend: 17131.17535013987\n", + "After adstock: 17131.508683473203\n", + "After hill transform: 0.3227685624838999\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 15,824.85\n", + "Adstocked value: 15,825.02\n", + "Saturated value: 0.8003\n", + "Final response: 22393.9233\n", + "Raw spend: 15824.846441998438\n", + "After adstock: 15825.022912586674\n", + "After hill transform: 0.8002862741415628\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 29,744.79\n", + "Adstocked value: 29,746.01\n", + "Saturated value: 0.0057\n", + "Final response: 3064.2944\n", + "Raw spend: 29744.788868291238\n", + "After adstock: 29746.01109051346\n", + "After hill transform: 0.005673180863270223\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 141,574.46\n", + "Adstocked value: 141,574.79\n", + "Saturated value: 0.4814\n", + "Final response: 68800.6079\n", + "Raw spend: 141574.45756684444\n", + "After adstock: 141574.7909001778\n", + "After hill transform: 0.4814342662381576\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 17,131.18\n", + "Adstocked value: 17,131.51\n", + "Saturated value: 0.3228\n", + "Final response: 21682.1510\n", + "Raw spend: 17131.17535012497\n", + "After adstock: 17131.5086834583\n", + "After hill transform: 0.3227685624833994\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 15,824.85\n", + "Adstocked value: 15,825.02\n", + "Saturated value: 0.8003\n", + "Final response: 22393.9233\n", + "Raw spend: 15824.846442013339\n", + "After adstock: 15825.022912601575\n", + "After hill transform: 0.8002862741419805\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 28,888.14\n", + "Adstocked value: 28,889.36\n", + "Saturated value: 0.0052\n", + "Final response: 2808.7153\n", + "Raw spend: 28888.139921402053\n", + "After adstock: 28889.362143624276\n", + "After hill transform: 0.005200006242393661\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 139,874.01\n", + "Adstocked value: 139,874.35\n", + "Saturated value: 0.4797\n", + "Final response: 68547.8026\n", + "Raw spend: 139874.01226495992\n", + "After adstock: 139874.34559829326\n", + "After hill transform: 0.47966525397193216\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 24,548.19\n", + "Adstocked value: 24,548.52\n", + "Saturated value: 0.5513\n", + "Final response: 37034.1018\n", + "Raw spend: 24548.18768878179\n", + "After adstock: 24548.52102211512\n", + "After hill transform: 0.5513034116160053\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 20,865.23\n", + "Adstocked value: 20,865.41\n", + "Saturated value: 0.8962\n", + "Final response: 25077.2331\n", + "Raw spend: 20865.229539428314\n", + "After adstock: 20865.406010016548\n", + "After hill transform: 0.8961790737366041\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 28,888.14\n", + "Adstocked value: 28,889.36\n", + "Saturated value: 0.0052\n", + "Final response: 2808.7153\n", + "Raw spend: 28888.139921402053\n", + "After adstock: 28889.362143624276\n", + "After hill transform: 0.005200006242393661\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 139,874.01\n", + "Adstocked value: 139,874.35\n", + "Saturated value: 0.4797\n", + "Final response: 68547.8026\n", + "Raw spend: 139874.01226495992\n", + "After adstock: 139874.34559829326\n", + "After hill transform: 0.47966525397193216\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 24,548.19\n", + "Adstocked value: 24,548.52\n", + "Saturated value: 0.5513\n", + "Final response: 37034.1018\n", + "Raw spend: 24548.18768878179\n", + "After adstock: 24548.52102211512\n", + "After hill transform: 0.5513034116160053\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 20,865.23\n", + "Adstocked value: 20,865.41\n", + "Saturated value: 0.8962\n", + "Final response: 25077.2331\n", + "Raw spend: 20865.229539428314\n", + "After adstock: 20865.406010016548\n", + "After hill transform: 0.8961790737366041\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 28,888.14\n", + "Adstocked value: 28,889.36\n", + "Saturated value: 0.0052\n", + "Final response: 2808.7153\n", + "Raw spend: 28888.139921416954\n", + "After adstock: 28889.362143639177\n", + "After hill transform: 0.005200006242401656\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 139,874.01\n", + "Adstocked value: 139,874.35\n", + "Saturated value: 0.4797\n", + "Final response: 68547.8026\n", + "Raw spend: 139874.01226495992\n", + "After adstock: 139874.34559829326\n", + "After hill transform: 0.47966525397193216\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 24,548.19\n", + "Adstocked value: 24,548.52\n", + "Saturated value: 0.5513\n", + "Final response: 37034.1018\n", + "Raw spend: 24548.18768878179\n", + "After adstock: 24548.52102211512\n", + "After hill transform: 0.5513034116160053\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 20,865.23\n", + "Adstocked value: 20,865.41\n", + "Saturated value: 0.8962\n", + "Final response: 25077.2331\n", + "Raw spend: 20865.229539428314\n", + "After adstock: 20865.406010016548\n", + "After hill transform: 0.8961790737366041\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 28,888.14\n", + "Adstocked value: 28,889.36\n", + "Saturated value: 0.0052\n", + "Final response: 2808.7153\n", + "Raw spend: 28888.139921402053\n", + "After adstock: 28889.362143624276\n", + "After hill transform: 0.005200006242393661\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 139,874.01\n", + "Adstocked value: 139,874.35\n", + "Saturated value: 0.4797\n", + "Final response: 68547.8026\n", + "Raw spend: 139874.01226497482\n", + "After adstock: 139874.34559830817\n", + "After hill transform: 0.47966525397194776\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 24,548.19\n", + "Adstocked value: 24,548.52\n", + "Saturated value: 0.5513\n", + "Final response: 37034.1018\n", + "Raw spend: 24548.18768878179\n", + "After adstock: 24548.52102211512\n", + "After hill transform: 0.5513034116160053\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 20,865.23\n", + "Adstocked value: 20,865.41\n", + "Saturated value: 0.8962\n", + "Final response: 25077.2331\n", + "Raw spend: 20865.229539428314\n", + "After adstock: 20865.406010016548\n", + "After hill transform: 0.8961790737366041\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 28,888.14\n", + "Adstocked value: 28,889.36\n", + "Saturated value: 0.0052\n", + "Final response: 2808.7153\n", + "Raw spend: 28888.139921402053\n", + "After adstock: 28889.362143624276\n", + "After hill transform: 0.005200006242393661\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 139,874.01\n", + "Adstocked value: 139,874.35\n", + "Saturated value: 0.4797\n", + "Final response: 68547.8026\n", + "Raw spend: 139874.01226495992\n", + "After adstock: 139874.34559829326\n", + "After hill transform: 0.47966525397193216\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 24,548.19\n", + "Adstocked value: 24,548.52\n", + "Saturated value: 0.5513\n", + "Final response: 37034.1018\n", + "Raw spend: 24548.18768879669\n", + "After adstock: 24548.521022130022\n", + "After hill transform: 0.5513034116164006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 20,865.23\n", + "Adstocked value: 20,865.41\n", + "Saturated value: 0.8962\n", + "Final response: 25077.2331\n", + "Raw spend: 20865.229539428314\n", + "After adstock: 20865.406010016548\n", + "After hill transform: 0.8961790737366041\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 28,888.14\n", + "Adstocked value: 28,889.36\n", + "Saturated value: 0.0052\n", + "Final response: 2808.7153\n", + "Raw spend: 28888.139921402053\n", + "After adstock: 28889.362143624276\n", + "After hill transform: 0.005200006242393661\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 139,874.01\n", + "Adstocked value: 139,874.35\n", + "Saturated value: 0.4797\n", + "Final response: 68547.8026\n", + "Raw spend: 139874.01226495992\n", + "After adstock: 139874.34559829326\n", + "After hill transform: 0.47966525397193216\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 24,548.19\n", + "Adstocked value: 24,548.52\n", + "Saturated value: 0.5513\n", + "Final response: 37034.1018\n", + "Raw spend: 24548.18768878179\n", + "After adstock: 24548.52102211512\n", + "After hill transform: 0.5513034116160053\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 20,865.23\n", + "Adstocked value: 20,865.41\n", + "Saturated value: 0.8962\n", + "Final response: 25077.2331\n", + "Raw spend: 20865.229539443215\n", + "After adstock: 20865.40601003145\n", + "After hill transform: 0.8961790737367885\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 28,888.14\n", + "Adstocked value: 28,889.36\n", + "Saturated value: 0.0052\n", + "Final response: 2808.7153\n", + "Raw spend: 28888.139921402053\n", + "After adstock: 28889.362143624276\n", + "After hill transform: 0.005200006242393661\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 139,874.01\n", + "Adstocked value: 139,874.35\n", + "Saturated value: 0.4797\n", + "Final response: 68547.8026\n", + "Raw spend: 139874.01226495992\n", + "After adstock: 139874.34559829326\n", + "After hill transform: 0.47966525397193216\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 24,548.19\n", + "Adstocked value: 24,548.52\n", + "Saturated value: 0.5513\n", + "Final response: 37034.1018\n", + "Raw spend: 24548.18768878179\n", + "After adstock: 24548.52102211512\n", + "After hill transform: 0.5513034116160053\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 20,865.23\n", + "Adstocked value: 20,865.41\n", + "Saturated value: 0.8962\n", + "Final response: 25077.2331\n", + "Raw spend: 20865.229539428314\n", + "After adstock: 20865.406010016548\n", + "After hill transform: 0.8961790737366041\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 28,888.14\n", + "Adstocked value: 28,889.36\n", + "Saturated value: 0.0052\n", + "Final response: 2808.7153\n", + "Raw spend: 28888.139921416954\n", + "After adstock: 28889.362143639177\n", + "After hill transform: 0.005200006242401656\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 139,874.01\n", + "Adstocked value: 139,874.35\n", + "Saturated value: 0.4797\n", + "Final response: 68547.8026\n", + "Raw spend: 139874.01226495992\n", + "After adstock: 139874.34559829326\n", + "After hill transform: 0.47966525397193216\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 24,548.19\n", + "Adstocked value: 24,548.52\n", + "Saturated value: 0.5513\n", + "Final response: 37034.1018\n", + "Raw spend: 24548.18768878179\n", + "After adstock: 24548.52102211512\n", + "After hill transform: 0.5513034116160053\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 20,865.23\n", + "Adstocked value: 20,865.41\n", + "Saturated value: 0.8962\n", + "Final response: 25077.2331\n", + "Raw spend: 20865.229539428314\n", + "After adstock: 20865.406010016548\n", + "After hill transform: 0.8961790737366041\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 28,888.14\n", + "Adstocked value: 28,889.36\n", + "Saturated value: 0.0052\n", + "Final response: 2808.7153\n", + "Raw spend: 28888.139921402053\n", + "After adstock: 28889.362143624276\n", + "After hill transform: 0.005200006242393661\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 139,874.01\n", + "Adstocked value: 139,874.35\n", + "Saturated value: 0.4797\n", + "Final response: 68547.8026\n", + "Raw spend: 139874.01226497482\n", + "After adstock: 139874.34559830817\n", + "After hill transform: 0.47966525397194776\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 24,548.19\n", + "Adstocked value: 24,548.52\n", + "Saturated value: 0.5513\n", + "Final response: 37034.1018\n", + "Raw spend: 24548.18768878179\n", + "After adstock: 24548.52102211512\n", + "After hill transform: 0.5513034116160053\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 20,865.23\n", + "Adstocked value: 20,865.41\n", + "Saturated value: 0.8962\n", + "Final response: 25077.2331\n", + "Raw spend: 20865.229539428314\n", + "After adstock: 20865.406010016548\n", + "After hill transform: 0.8961790737366041\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 28,888.14\n", + "Adstocked value: 28,889.36\n", + "Saturated value: 0.0052\n", + "Final response: 2808.7153\n", + "Raw spend: 28888.139921402053\n", + "After adstock: 28889.362143624276\n", + "After hill transform: 0.005200006242393661\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 139,874.01\n", + "Adstocked value: 139,874.35\n", + "Saturated value: 0.4797\n", + "Final response: 68547.8026\n", + "Raw spend: 139874.01226495992\n", + "After adstock: 139874.34559829326\n", + "After hill transform: 0.47966525397193216\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 24,548.19\n", + "Adstocked value: 24,548.52\n", + "Saturated value: 0.5513\n", + "Final response: 37034.1018\n", + "Raw spend: 24548.18768879669\n", + "After adstock: 24548.521022130022\n", + "After hill transform: 0.5513034116164006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 20,865.23\n", + "Adstocked value: 20,865.41\n", + "Saturated value: 0.8962\n", + "Final response: 25077.2331\n", + "Raw spend: 20865.229539428314\n", + "After adstock: 20865.406010016548\n", + "After hill transform: 0.8961790737366041\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 28,888.14\n", + "Adstocked value: 28,889.36\n", + "Saturated value: 0.0052\n", + "Final response: 2808.7153\n", + "Raw spend: 28888.139921402053\n", + "After adstock: 28889.362143624276\n", + "After hill transform: 0.005200006242393661\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 139,874.01\n", + "Adstocked value: 139,874.35\n", + "Saturated value: 0.4797\n", + "Final response: 68547.8026\n", + "Raw spend: 139874.01226495992\n", + "After adstock: 139874.34559829326\n", + "After hill transform: 0.47966525397193216\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 24,548.19\n", + "Adstocked value: 24,548.52\n", + "Saturated value: 0.5513\n", + "Final response: 37034.1018\n", + "Raw spend: 24548.18768878179\n", + "After adstock: 24548.52102211512\n", + "After hill transform: 0.5513034116160053\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 20,865.23\n", + "Adstocked value: 20,865.41\n", + "Saturated value: 0.8962\n", + "Final response: 25077.2331\n", + "Raw spend: 20865.229539443215\n", + "After adstock: 20865.40601003145\n", + "After hill transform: 0.8961790737367885\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 27,269.38\n", + "Adstocked value: 27,270.60\n", + "Saturated value: 0.0044\n", + "Final response: 2364.9469\n", + "Raw spend: 27269.380736642514\n", + "After adstock: 27270.602958864736\n", + "After hill transform: 0.004378421160331665\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 136,660.40\n", + "Adstocked value: 136,660.74\n", + "Saturated value: 0.4763\n", + "Final response: 68061.7397\n", + "Raw spend: 136660.40390704418\n", + "After adstock: 136660.73724037752\n", + "After hill transform: 0.47626401446041744\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435896\n", + "After adstock: 38566.6780576923\n", + "After hill transform: 0.8014150989450922\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,391.10\n", + "Adstocked value: 30,391.27\n", + "Saturated value: 0.9608\n", + "Final response: 26885.5804\n", + "Raw spend: 30391.097627905136\n", + "After adstock: 30391.27409849337\n", + "After hill transform: 0.9608035478978404\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 27,269.38\n", + "Adstocked value: 27,270.60\n", + "Saturated value: 0.0044\n", + "Final response: 2364.9469\n", + "Raw spend: 27269.380736642514\n", + "After adstock: 27270.602958864736\n", + "After hill transform: 0.004378421160331665\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 136,660.40\n", + "Adstocked value: 136,660.74\n", + "Saturated value: 0.4763\n", + "Final response: 68061.7397\n", + "Raw spend: 136660.40390704418\n", + "After adstock: 136660.73724037752\n", + "After hill transform: 0.47626401446041744\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435896\n", + "After adstock: 38566.6780576923\n", + "After hill transform: 0.8014150989450922\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,391.10\n", + "Adstocked value: 30,391.27\n", + "Saturated value: 0.9608\n", + "Final response: 26885.5804\n", + "Raw spend: 30391.097627905136\n", + "After adstock: 30391.27409849337\n", + "After hill transform: 0.9608035478978404\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 27,269.38\n", + "Adstocked value: 27,270.60\n", + "Saturated value: 0.0044\n", + "Final response: 2364.9469\n", + "Raw spend: 27269.380736657415\n", + "After adstock: 27270.602958879637\n", + "After hill transform: 0.0043784211603388025\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 136,660.40\n", + "Adstocked value: 136,660.74\n", + "Saturated value: 0.4763\n", + "Final response: 68061.7397\n", + "Raw spend: 136660.40390704418\n", + "After adstock: 136660.73724037752\n", + "After hill transform: 0.47626401446041744\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435896\n", + "After adstock: 38566.6780576923\n", + "After hill transform: 0.8014150989450922\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,391.10\n", + "Adstocked value: 30,391.27\n", + "Saturated value: 0.9608\n", + "Final response: 26885.5804\n", + "Raw spend: 30391.097627905136\n", + "After adstock: 30391.27409849337\n", + "After hill transform: 0.9608035478978404\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 27,269.38\n", + "Adstocked value: 27,270.60\n", + "Saturated value: 0.0044\n", + "Final response: 2364.9469\n", + "Raw spend: 27269.380736642514\n", + "After adstock: 27270.602958864736\n", + "After hill transform: 0.004378421160331665\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 136,660.40\n", + "Adstocked value: 136,660.74\n", + "Saturated value: 0.4763\n", + "Final response: 68061.7397\n", + "Raw spend: 136660.40390705908\n", + "After adstock: 136660.73724039242\n", + "After hill transform: 0.4762640144604333\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435896\n", + "After adstock: 38566.6780576923\n", + "After hill transform: 0.8014150989450922\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,391.10\n", + "Adstocked value: 30,391.27\n", + "Saturated value: 0.9608\n", + "Final response: 26885.5804\n", + "Raw spend: 30391.097627905136\n", + "After adstock: 30391.27409849337\n", + "After hill transform: 0.9608035478978404\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 27,269.38\n", + "Adstocked value: 27,270.60\n", + "Saturated value: 0.0044\n", + "Final response: 2364.9469\n", + "Raw spend: 27269.380736642514\n", + "After adstock: 27270.602958864736\n", + "After hill transform: 0.004378421160331665\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 136,660.40\n", + "Adstocked value: 136,660.74\n", + "Saturated value: 0.4763\n", + "Final response: 68061.7397\n", + "Raw spend: 136660.40390704418\n", + "After adstock: 136660.73724037752\n", + "After hill transform: 0.47626401446041744\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434406\n", + "After adstock: 38566.678057677396\n", + "After hill transform: 0.8014150989449303\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,391.10\n", + "Adstocked value: 30,391.27\n", + "Saturated value: 0.9608\n", + "Final response: 26885.5804\n", + "Raw spend: 30391.097627905136\n", + "After adstock: 30391.27409849337\n", + "After hill transform: 0.9608035478978404\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 27,269.38\n", + "Adstocked value: 27,270.60\n", + "Saturated value: 0.0044\n", + "Final response: 2364.9469\n", + "Raw spend: 27269.380736642514\n", + "After adstock: 27270.602958864736\n", + "After hill transform: 0.004378421160331665\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 136,660.40\n", + "Adstocked value: 136,660.74\n", + "Saturated value: 0.4763\n", + "Final response: 68061.7397\n", + "Raw spend: 136660.40390704418\n", + "After adstock: 136660.73724037752\n", + "After hill transform: 0.47626401446041744\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435896\n", + "After adstock: 38566.6780576923\n", + "After hill transform: 0.8014150989450922\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,391.10\n", + "Adstocked value: 30,391.27\n", + "Saturated value: 0.9608\n", + "Final response: 26885.5804\n", + "Raw spend: 30391.097627920037\n", + "After adstock: 30391.27409850827\n", + "After hill transform: 0.9608035478978916\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 27,269.38\n", + "Adstocked value: 27,270.60\n", + "Saturated value: 0.0044\n", + "Final response: 2364.9469\n", + "Raw spend: 27269.380736642514\n", + "After adstock: 27270.602958864736\n", + "After hill transform: 0.004378421160331665\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 136,660.40\n", + "Adstocked value: 136,660.74\n", + "Saturated value: 0.4763\n", + "Final response: 68061.7397\n", + "Raw spend: 136660.40390704418\n", + "After adstock: 136660.73724037752\n", + "After hill transform: 0.47626401446041744\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435896\n", + "After adstock: 38566.6780576923\n", + "After hill transform: 0.8014150989450922\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,391.10\n", + "Adstocked value: 30,391.27\n", + "Saturated value: 0.9608\n", + "Final response: 26885.5804\n", + "Raw spend: 30391.097627905136\n", + "After adstock: 30391.27409849337\n", + "After hill transform: 0.9608035478978404\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 27,269.38\n", + "Adstocked value: 27,270.60\n", + "Saturated value: 0.0044\n", + "Final response: 2364.9469\n", + "Raw spend: 27269.380736657415\n", + "After adstock: 27270.602958879637\n", + "After hill transform: 0.0043784211603388025\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 136,660.40\n", + "Adstocked value: 136,660.74\n", + "Saturated value: 0.4763\n", + "Final response: 68061.7397\n", + "Raw spend: 136660.40390704418\n", + "After adstock: 136660.73724037752\n", + "After hill transform: 0.47626401446041744\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435896\n", + "After adstock: 38566.6780576923\n", + "After hill transform: 0.8014150989450922\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,391.10\n", + "Adstocked value: 30,391.27\n", + "Saturated value: 0.9608\n", + "Final response: 26885.5804\n", + "Raw spend: 30391.097627905136\n", + "After adstock: 30391.27409849337\n", + "After hill transform: 0.9608035478978404\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 27,269.38\n", + "Adstocked value: 27,270.60\n", + "Saturated value: 0.0044\n", + "Final response: 2364.9469\n", + "Raw spend: 27269.380736642514\n", + "After adstock: 27270.602958864736\n", + "After hill transform: 0.004378421160331665\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 136,660.40\n", + "Adstocked value: 136,660.74\n", + "Saturated value: 0.4763\n", + "Final response: 68061.7397\n", + "Raw spend: 136660.40390705908\n", + "After adstock: 136660.73724039242\n", + "After hill transform: 0.4762640144604333\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435896\n", + "After adstock: 38566.6780576923\n", + "After hill transform: 0.8014150989450922\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,391.10\n", + "Adstocked value: 30,391.27\n", + "Saturated value: 0.9608\n", + "Final response: 26885.5804\n", + "Raw spend: 30391.097627905136\n", + "After adstock: 30391.27409849337\n", + "After hill transform: 0.9608035478978404\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 27,269.38\n", + "Adstocked value: 27,270.60\n", + "Saturated value: 0.0044\n", + "Final response: 2364.9469\n", + "Raw spend: 27269.380736642514\n", + "After adstock: 27270.602958864736\n", + "After hill transform: 0.004378421160331665\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 136,660.40\n", + "Adstocked value: 136,660.74\n", + "Saturated value: 0.4763\n", + "Final response: 68061.7397\n", + "Raw spend: 136660.40390704418\n", + "After adstock: 136660.73724037752\n", + "After hill transform: 0.47626401446041744\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434406\n", + "After adstock: 38566.678057677396\n", + "After hill transform: 0.8014150989449303\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,391.10\n", + "Adstocked value: 30,391.27\n", + "Saturated value: 0.9608\n", + "Final response: 26885.5804\n", + "Raw spend: 30391.097627905136\n", + "After adstock: 30391.27409849337\n", + "After hill transform: 0.9608035478978404\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 27,269.38\n", + "Adstocked value: 27,270.60\n", + "Saturated value: 0.0044\n", + "Final response: 2364.9469\n", + "Raw spend: 27269.380736642514\n", + "After adstock: 27270.602958864736\n", + "After hill transform: 0.004378421160331665\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 136,660.40\n", + "Adstocked value: 136,660.74\n", + "Saturated value: 0.4763\n", + "Final response: 68061.7397\n", + "Raw spend: 136660.40390704418\n", + "After adstock: 136660.73724037752\n", + "After hill transform: 0.47626401446041744\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435896\n", + "After adstock: 38566.6780576923\n", + "After hill transform: 0.8014150989450922\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,391.10\n", + "Adstocked value: 30,391.27\n", + "Saturated value: 0.9608\n", + "Final response: 26885.5804\n", + "Raw spend: 30391.097627920037\n", + "After adstock: 30391.27409850827\n", + "After hill transform: 0.9608035478978916\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 27,269.64\n", + "Adstocked value: 27,270.86\n", + "Saturated value: 0.0044\n", + "Final response: 2365.0135\n", + "Raw spend: 27269.638237510106\n", + "After adstock: 27270.86045973233\n", + "After hill transform: 0.004378544507938997\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 136,660.56\n", + "Adstocked value: 136,660.89\n", + "Saturated value: 0.4763\n", + "Final response: 68061.7633\n", + "Raw spend: 136660.5582462356\n", + "After adstock: 136660.89157956894\n", + "After hill transform: 0.47626417967309315\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435787\n", + "After adstock: 38566.678057691206\n", + "After hill transform: 0.8014150989450803\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,391.13\n", + "Adstocked value: 30,391.31\n", + "Saturated value: 0.9608\n", + "Final response: 26885.5840\n", + "Raw spend: 30391.134187775846\n", + "After adstock: 30391.31065836408\n", + "After hill transform: 0.9608036736327532\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 27,269.64\n", + "Adstocked value: 27,270.86\n", + "Saturated value: 0.0044\n", + "Final response: 2365.0135\n", + "Raw spend: 27269.638237510106\n", + "After adstock: 27270.86045973233\n", + "After hill transform: 0.004378544507938997\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 136,660.56\n", + "Adstocked value: 136,660.89\n", + "Saturated value: 0.4763\n", + "Final response: 68061.7633\n", + "Raw spend: 136660.5582462356\n", + "After adstock: 136660.89157956894\n", + "After hill transform: 0.47626417967309315\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435787\n", + "After adstock: 38566.678057691206\n", + "After hill transform: 0.8014150989450803\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,391.13\n", + "Adstocked value: 30,391.31\n", + "Saturated value: 0.9608\n", + "Final response: 26885.5840\n", + "Raw spend: 30391.134187775846\n", + "After adstock: 30391.31065836408\n", + "After hill transform: 0.9608036736327532\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 27,269.64\n", + "Adstocked value: 27,270.86\n", + "Saturated value: 0.0044\n", + "Final response: 2365.0135\n", + "Raw spend: 27269.638237525007\n", + "After adstock: 27270.86045974723\n", + "After hill transform: 0.0043785445079461355\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 136,660.56\n", + "Adstocked value: 136,660.89\n", + "Saturated value: 0.4763\n", + "Final response: 68061.7633\n", + "Raw spend: 136660.5582462356\n", + "After adstock: 136660.89157956894\n", + "After hill transform: 0.47626417967309315\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435787\n", + "After adstock: 38566.678057691206\n", + "After hill transform: 0.8014150989450803\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,391.13\n", + "Adstocked value: 30,391.31\n", + "Saturated value: 0.9608\n", + "Final response: 26885.5840\n", + "Raw spend: 30391.134187775846\n", + "After adstock: 30391.31065836408\n", + "After hill transform: 0.9608036736327532\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 27,269.64\n", + "Adstocked value: 27,270.86\n", + "Saturated value: 0.0044\n", + "Final response: 2365.0135\n", + "Raw spend: 27269.638237510106\n", + "After adstock: 27270.86045973233\n", + "After hill transform: 0.004378544507938997\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 136,660.56\n", + "Adstocked value: 136,660.89\n", + "Saturated value: 0.4763\n", + "Final response: 68061.7633\n", + "Raw spend: 136660.5582462505\n", + "After adstock: 136660.89157958384\n", + "After hill transform: 0.47626417967310913\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435787\n", + "After adstock: 38566.678057691206\n", + "After hill transform: 0.8014150989450803\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,391.13\n", + "Adstocked value: 30,391.31\n", + "Saturated value: 0.9608\n", + "Final response: 26885.5840\n", + "Raw spend: 30391.134187775846\n", + "After adstock: 30391.31065836408\n", + "After hill transform: 0.9608036736327532\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 27,269.64\n", + "Adstocked value: 27,270.86\n", + "Saturated value: 0.0044\n", + "Final response: 2365.0135\n", + "Raw spend: 27269.638237510106\n", + "After adstock: 27270.86045973233\n", + "After hill transform: 0.004378544507938997\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 136,660.56\n", + "Adstocked value: 136,660.89\n", + "Saturated value: 0.4763\n", + "Final response: 68061.7633\n", + "Raw spend: 136660.5582462356\n", + "After adstock: 136660.89157956894\n", + "After hill transform: 0.47626417967309315\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434297\n", + "After adstock: 38566.678057676305\n", + "After hill transform: 0.8014150989449185\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,391.13\n", + "Adstocked value: 30,391.31\n", + "Saturated value: 0.9608\n", + "Final response: 26885.5840\n", + "Raw spend: 30391.134187775846\n", + "After adstock: 30391.31065836408\n", + "After hill transform: 0.9608036736327532\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 27,269.64\n", + "Adstocked value: 27,270.86\n", + "Saturated value: 0.0044\n", + "Final response: 2365.0135\n", + "Raw spend: 27269.638237510106\n", + "After adstock: 27270.86045973233\n", + "After hill transform: 0.004378544507938997\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 136,660.56\n", + "Adstocked value: 136,660.89\n", + "Saturated value: 0.4763\n", + "Final response: 68061.7633\n", + "Raw spend: 136660.5582462356\n", + "After adstock: 136660.89157956894\n", + "After hill transform: 0.47626417967309315\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435787\n", + "After adstock: 38566.678057691206\n", + "After hill transform: 0.8014150989450803\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,391.13\n", + "Adstocked value: 30,391.31\n", + "Saturated value: 0.9608\n", + "Final response: 26885.5840\n", + "Raw spend: 30391.134187790747\n", + "After adstock: 30391.31065837898\n", + "After hill transform: 0.9608036736328045\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 27,269.64\n", + "Adstocked value: 27,270.86\n", + "Saturated value: 0.0044\n", + "Final response: 2365.0135\n", + "Raw spend: 27269.638237510106\n", + "After adstock: 27270.86045973233\n", + "After hill transform: 0.004378544507938997\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 136,660.56\n", + "Adstocked value: 136,660.89\n", + "Saturated value: 0.4763\n", + "Final response: 68061.7633\n", + "Raw spend: 136660.5582462356\n", + "After adstock: 136660.89157956894\n", + "After hill transform: 0.47626417967309315\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435787\n", + "After adstock: 38566.678057691206\n", + "After hill transform: 0.8014150989450803\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,391.13\n", + "Adstocked value: 30,391.31\n", + "Saturated value: 0.9608\n", + "Final response: 26885.5840\n", + "Raw spend: 30391.134187775846\n", + "After adstock: 30391.31065836408\n", + "After hill transform: 0.9608036736327532\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 27,269.64\n", + "Adstocked value: 27,270.86\n", + "Saturated value: 0.0044\n", + "Final response: 2365.0135\n", + "Raw spend: 27269.638237525007\n", + "After adstock: 27270.86045974723\n", + "After hill transform: 0.0043785445079461355\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 136,660.56\n", + "Adstocked value: 136,660.89\n", + "Saturated value: 0.4763\n", + "Final response: 68061.7633\n", + "Raw spend: 136660.5582462356\n", + "After adstock: 136660.89157956894\n", + "After hill transform: 0.47626417967309315\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435787\n", + "After adstock: 38566.678057691206\n", + "After hill transform: 0.8014150989450803\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,391.13\n", + "Adstocked value: 30,391.31\n", + "Saturated value: 0.9608\n", + "Final response: 26885.5840\n", + "Raw spend: 30391.134187775846\n", + "After adstock: 30391.31065836408\n", + "After hill transform: 0.9608036736327532\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 27,269.64\n", + "Adstocked value: 27,270.86\n", + "Saturated value: 0.0044\n", + "Final response: 2365.0135\n", + "Raw spend: 27269.638237510106\n", + "After adstock: 27270.86045973233\n", + "After hill transform: 0.004378544507938997\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 136,660.56\n", + "Adstocked value: 136,660.89\n", + "Saturated value: 0.4763\n", + "Final response: 68061.7633\n", + "Raw spend: 136660.5582462505\n", + "After adstock: 136660.89157958384\n", + "After hill transform: 0.47626417967310913\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435787\n", + "After adstock: 38566.678057691206\n", + "After hill transform: 0.8014150989450803\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,391.13\n", + "Adstocked value: 30,391.31\n", + "Saturated value: 0.9608\n", + "Final response: 26885.5840\n", + "Raw spend: 30391.134187775846\n", + "After adstock: 30391.31065836408\n", + "After hill transform: 0.9608036736327532\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 27,269.64\n", + "Adstocked value: 27,270.86\n", + "Saturated value: 0.0044\n", + "Final response: 2365.0135\n", + "Raw spend: 27269.638237510106\n", + "After adstock: 27270.86045973233\n", + "After hill transform: 0.004378544507938997\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 136,660.56\n", + "Adstocked value: 136,660.89\n", + "Saturated value: 0.4763\n", + "Final response: 68061.7633\n", + "Raw spend: 136660.5582462356\n", + "After adstock: 136660.89157956894\n", + "After hill transform: 0.47626417967309315\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434297\n", + "After adstock: 38566.678057676305\n", + "After hill transform: 0.8014150989449185\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,391.13\n", + "Adstocked value: 30,391.31\n", + "Saturated value: 0.9608\n", + "Final response: 26885.5840\n", + "Raw spend: 30391.134187775846\n", + "After adstock: 30391.31065836408\n", + "After hill transform: 0.9608036736327532\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 27,269.64\n", + "Adstocked value: 27,270.86\n", + "Saturated value: 0.0044\n", + "Final response: 2365.0135\n", + "Raw spend: 27269.638237510106\n", + "After adstock: 27270.86045973233\n", + "After hill transform: 0.004378544507938997\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 136,660.56\n", + "Adstocked value: 136,660.89\n", + "Saturated value: 0.4763\n", + "Final response: 68061.7633\n", + "Raw spend: 136660.5582462356\n", + "After adstock: 136660.89157956894\n", + "After hill transform: 0.47626417967309315\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435787\n", + "After adstock: 38566.678057691206\n", + "After hill transform: 0.8014150989450803\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,391.13\n", + "Adstocked value: 30,391.31\n", + "Saturated value: 0.9608\n", + "Final response: 26885.5840\n", + "Raw spend: 30391.134187790747\n", + "After adstock: 30391.31065837898\n", + "After hill transform: 0.9608036736328045\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 27,270.93\n", + "Adstocked value: 27,272.15\n", + "Saturated value: 0.0044\n", + "Final response: 2365.3465\n", + "Raw spend: 27270.925035203865\n", + "After adstock: 27272.147257426088\n", + "After hill transform: 0.0043791609418694305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 136,661.33\n", + "Adstocked value: 136,661.66\n", + "Saturated value: 0.4763\n", + "Final response: 68061.8812\n", + "Raw spend: 136661.32863163925\n", + "After adstock: 136661.6619649726\n", + "After hill transform: 0.47626500433087515\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,391.33\n", + "Adstocked value: 30,391.50\n", + "Saturated value: 0.9608\n", + "Final response: 26885.6024\n", + "Raw spend: 30391.32537857072\n", + "After adstock: 30391.501849158954\n", + "After hill transform: 0.9608043311579854\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 27,270.93\n", + "Adstocked value: 27,272.15\n", + "Saturated value: 0.0044\n", + "Final response: 2365.3465\n", + "Raw spend: 27270.925035203865\n", + "After adstock: 27272.147257426088\n", + "After hill transform: 0.0043791609418694305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 136,661.33\n", + "Adstocked value: 136,661.66\n", + "Saturated value: 0.4763\n", + "Final response: 68061.8812\n", + "Raw spend: 136661.32863163925\n", + "After adstock: 136661.6619649726\n", + "After hill transform: 0.47626500433087515\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,391.33\n", + "Adstocked value: 30,391.50\n", + "Saturated value: 0.9608\n", + "Final response: 26885.6024\n", + "Raw spend: 30391.32537857072\n", + "After adstock: 30391.501849158954\n", + "After hill transform: 0.9608043311579854\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 27,270.93\n", + "Adstocked value: 27,272.15\n", + "Saturated value: 0.0044\n", + "Final response: 2365.3465\n", + "Raw spend: 27270.925035218766\n", + "After adstock: 27272.14725744099\n", + "After hill transform: 0.004379160941876569\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 136,661.33\n", + "Adstocked value: 136,661.66\n", + "Saturated value: 0.4763\n", + "Final response: 68061.8812\n", + "Raw spend: 136661.32863163925\n", + "After adstock: 136661.6619649726\n", + "After hill transform: 0.47626500433087515\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,391.33\n", + "Adstocked value: 30,391.50\n", + "Saturated value: 0.9608\n", + "Final response: 26885.6024\n", + "Raw spend: 30391.32537857072\n", + "After adstock: 30391.501849158954\n", + "After hill transform: 0.9608043311579854\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 27,270.93\n", + "Adstocked value: 27,272.15\n", + "Saturated value: 0.0044\n", + "Final response: 2365.3465\n", + "Raw spend: 27270.925035203865\n", + "After adstock: 27272.147257426088\n", + "After hill transform: 0.0043791609418694305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 136,661.33\n", + "Adstocked value: 136,661.66\n", + "Saturated value: 0.4763\n", + "Final response: 68061.8812\n", + "Raw spend: 136661.32863165415\n", + "After adstock: 136661.6619649875\n", + "After hill transform: 0.47626500433089114\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,391.33\n", + "Adstocked value: 30,391.50\n", + "Saturated value: 0.9608\n", + "Final response: 26885.6024\n", + "Raw spend: 30391.32537857072\n", + "After adstock: 30391.501849158954\n", + "After hill transform: 0.9608043311579854\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 27,270.93\n", + "Adstocked value: 27,272.15\n", + "Saturated value: 0.0044\n", + "Final response: 2365.3465\n", + "Raw spend: 27270.925035203865\n", + "After adstock: 27272.147257426088\n", + "After hill transform: 0.0043791609418694305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 136,661.33\n", + "Adstocked value: 136,661.66\n", + "Saturated value: 0.4763\n", + "Final response: 68061.8812\n", + "Raw spend: 136661.32863163925\n", + "After adstock: 136661.6619649726\n", + "After hill transform: 0.47626500433087515\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,391.33\n", + "Adstocked value: 30,391.50\n", + "Saturated value: 0.9608\n", + "Final response: 26885.6024\n", + "Raw spend: 30391.32537857072\n", + "After adstock: 30391.501849158954\n", + "After hill transform: 0.9608043311579854\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 27,270.93\n", + "Adstocked value: 27,272.15\n", + "Saturated value: 0.0044\n", + "Final response: 2365.3465\n", + "Raw spend: 27270.925035203865\n", + "After adstock: 27272.147257426088\n", + "After hill transform: 0.0043791609418694305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 136,661.33\n", + "Adstocked value: 136,661.66\n", + "Saturated value: 0.4763\n", + "Final response: 68061.8812\n", + "Raw spend: 136661.32863163925\n", + "After adstock: 136661.6619649726\n", + "After hill transform: 0.47626500433087515\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,391.33\n", + "Adstocked value: 30,391.50\n", + "Saturated value: 0.9608\n", + "Final response: 26885.6024\n", + "Raw spend: 30391.32537858562\n", + "After adstock: 30391.501849173856\n", + "After hill transform: 0.9608043311580365\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 27,270.93\n", + "Adstocked value: 27,272.15\n", + "Saturated value: 0.0044\n", + "Final response: 2365.3465\n", + "Raw spend: 27270.925035203865\n", + "After adstock: 27272.147257426088\n", + "After hill transform: 0.0043791609418694305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 136,661.33\n", + "Adstocked value: 136,661.66\n", + "Saturated value: 0.4763\n", + "Final response: 68061.8812\n", + "Raw spend: 136661.32863163925\n", + "After adstock: 136661.6619649726\n", + "After hill transform: 0.47626500433087515\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,391.33\n", + "Adstocked value: 30,391.50\n", + "Saturated value: 0.9608\n", + "Final response: 26885.6024\n", + "Raw spend: 30391.32537857072\n", + "After adstock: 30391.501849158954\n", + "After hill transform: 0.9608043311579854\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 27,270.93\n", + "Adstocked value: 27,272.15\n", + "Saturated value: 0.0044\n", + "Final response: 2365.3465\n", + "Raw spend: 27270.925035218766\n", + "After adstock: 27272.14725744099\n", + "After hill transform: 0.004379160941876569\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 136,661.33\n", + "Adstocked value: 136,661.66\n", + "Saturated value: 0.4763\n", + "Final response: 68061.8812\n", + "Raw spend: 136661.32863163925\n", + "After adstock: 136661.6619649726\n", + "After hill transform: 0.47626500433087515\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,391.33\n", + "Adstocked value: 30,391.50\n", + "Saturated value: 0.9608\n", + "Final response: 26885.6024\n", + "Raw spend: 30391.32537857072\n", + "After adstock: 30391.501849158954\n", + "After hill transform: 0.9608043311579854\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 27,270.93\n", + "Adstocked value: 27,272.15\n", + "Saturated value: 0.0044\n", + "Final response: 2365.3465\n", + "Raw spend: 27270.925035203865\n", + "After adstock: 27272.147257426088\n", + "After hill transform: 0.0043791609418694305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 136,661.33\n", + "Adstocked value: 136,661.66\n", + "Saturated value: 0.4763\n", + "Final response: 68061.8812\n", + "Raw spend: 136661.32863165415\n", + "After adstock: 136661.6619649875\n", + "After hill transform: 0.47626500433089114\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,391.33\n", + "Adstocked value: 30,391.50\n", + "Saturated value: 0.9608\n", + "Final response: 26885.6024\n", + "Raw spend: 30391.32537857072\n", + "After adstock: 30391.501849158954\n", + "After hill transform: 0.9608043311579854\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 27,270.93\n", + "Adstocked value: 27,272.15\n", + "Saturated value: 0.0044\n", + "Final response: 2365.3465\n", + "Raw spend: 27270.925035203865\n", + "After adstock: 27272.147257426088\n", + "After hill transform: 0.0043791609418694305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 136,661.33\n", + "Adstocked value: 136,661.66\n", + "Saturated value: 0.4763\n", + "Final response: 68061.8812\n", + "Raw spend: 136661.32863163925\n", + "After adstock: 136661.6619649726\n", + "After hill transform: 0.47626500433087515\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,391.33\n", + "Adstocked value: 30,391.50\n", + "Saturated value: 0.9608\n", + "Final response: 26885.6024\n", + "Raw spend: 30391.32537857072\n", + "After adstock: 30391.501849158954\n", + "After hill transform: 0.9608043311579854\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 27,270.93\n", + "Adstocked value: 27,272.15\n", + "Saturated value: 0.0044\n", + "Final response: 2365.3465\n", + "Raw spend: 27270.925035203865\n", + "After adstock: 27272.147257426088\n", + "After hill transform: 0.0043791609418694305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 136,661.33\n", + "Adstocked value: 136,661.66\n", + "Saturated value: 0.4763\n", + "Final response: 68061.8812\n", + "Raw spend: 136661.32863163925\n", + "After adstock: 136661.6619649726\n", + "After hill transform: 0.47626500433087515\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,391.33\n", + "Adstocked value: 30,391.50\n", + "Saturated value: 0.9608\n", + "Final response: 26885.6024\n", + "Raw spend: 30391.32537858562\n", + "After adstock: 30391.501849173856\n", + "After hill transform: 0.9608043311580365\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 27,277.41\n", + "Adstocked value: 27,278.63\n", + "Saturated value: 0.0044\n", + "Final response: 2367.0251\n", + "Raw spend: 27277.410617714722\n", + "After adstock: 27278.632839936945\n", + "After hill transform: 0.004382268699802327\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 136,665.22\n", + "Adstocked value: 136,665.55\n", + "Saturated value: 0.4763\n", + "Final response: 68062.4760\n", + "Raw spend: 136665.2168162557\n", + "After adstock: 136665.55014958905\n", + "After hill transform: 0.4762691663627083\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435056\n", + "After adstock: 38566.678057683894\n", + "After hill transform: 0.8014150989450011\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,392.28\n", + "Adstocked value: 30,392.45\n", + "Saturated value: 0.9608\n", + "Final response: 26885.6939\n", + "Raw spend: 30392.2766868601\n", + "After adstock: 30392.453157448334\n", + "After hill transform: 0.9608076025883704\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 27,277.41\n", + "Adstocked value: 27,278.63\n", + "Saturated value: 0.0044\n", + "Final response: 2367.0251\n", + "Raw spend: 27277.410617714722\n", + "After adstock: 27278.632839936945\n", + "After hill transform: 0.004382268699802327\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 136,665.22\n", + "Adstocked value: 136,665.55\n", + "Saturated value: 0.4763\n", + "Final response: 68062.4760\n", + "Raw spend: 136665.2168162557\n", + "After adstock: 136665.55014958905\n", + "After hill transform: 0.4762691663627083\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435056\n", + "After adstock: 38566.678057683894\n", + "After hill transform: 0.8014150989450011\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,392.28\n", + "Adstocked value: 30,392.45\n", + "Saturated value: 0.9608\n", + "Final response: 26885.6939\n", + "Raw spend: 30392.2766868601\n", + "After adstock: 30392.453157448334\n", + "After hill transform: 0.9608076025883704\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 27,277.41\n", + "Adstocked value: 27,278.63\n", + "Saturated value: 0.0044\n", + "Final response: 2367.0251\n", + "Raw spend: 27277.410617729623\n", + "After adstock: 27278.632839951846\n", + "After hill transform: 0.004382268699809469\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 136,665.22\n", + "Adstocked value: 136,665.55\n", + "Saturated value: 0.4763\n", + "Final response: 68062.4760\n", + "Raw spend: 136665.2168162557\n", + "After adstock: 136665.55014958905\n", + "After hill transform: 0.4762691663627083\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435056\n", + "After adstock: 38566.678057683894\n", + "After hill transform: 0.8014150989450011\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,392.28\n", + "Adstocked value: 30,392.45\n", + "Saturated value: 0.9608\n", + "Final response: 26885.6939\n", + "Raw spend: 30392.2766868601\n", + "After adstock: 30392.453157448334\n", + "After hill transform: 0.9608076025883704\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 27,277.41\n", + "Adstocked value: 27,278.63\n", + "Saturated value: 0.0044\n", + "Final response: 2367.0251\n", + "Raw spend: 27277.410617714722\n", + "After adstock: 27278.632839936945\n", + "After hill transform: 0.004382268699802327\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 136,665.22\n", + "Adstocked value: 136,665.55\n", + "Saturated value: 0.4763\n", + "Final response: 68062.4760\n", + "Raw spend: 136665.2168162706\n", + "After adstock: 136665.55014960395\n", + "After hill transform: 0.47626916636272426\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435056\n", + "After adstock: 38566.678057683894\n", + "After hill transform: 0.8014150989450011\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,392.28\n", + "Adstocked value: 30,392.45\n", + "Saturated value: 0.9608\n", + "Final response: 26885.6939\n", + "Raw spend: 30392.2766868601\n", + "After adstock: 30392.453157448334\n", + "After hill transform: 0.9608076025883704\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 27,277.41\n", + "Adstocked value: 27,278.63\n", + "Saturated value: 0.0044\n", + "Final response: 2367.0251\n", + "Raw spend: 27277.410617714722\n", + "After adstock: 27278.632839936945\n", + "After hill transform: 0.004382268699802327\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 136,665.22\n", + "Adstocked value: 136,665.55\n", + "Saturated value: 0.4763\n", + "Final response: 68062.4760\n", + "Raw spend: 136665.2168162557\n", + "After adstock: 136665.55014958905\n", + "After hill transform: 0.4762691663627083\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472433566\n", + "After adstock: 38566.67805766899\n", + "After hill transform: 0.8014150989448392\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,392.28\n", + "Adstocked value: 30,392.45\n", + "Saturated value: 0.9608\n", + "Final response: 26885.6939\n", + "Raw spend: 30392.2766868601\n", + "After adstock: 30392.453157448334\n", + "After hill transform: 0.9608076025883704\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 27,277.41\n", + "Adstocked value: 27,278.63\n", + "Saturated value: 0.0044\n", + "Final response: 2367.0251\n", + "Raw spend: 27277.410617714722\n", + "After adstock: 27278.632839936945\n", + "After hill transform: 0.004382268699802327\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 136,665.22\n", + "Adstocked value: 136,665.55\n", + "Saturated value: 0.4763\n", + "Final response: 68062.4760\n", + "Raw spend: 136665.2168162557\n", + "After adstock: 136665.55014958905\n", + "After hill transform: 0.4762691663627083\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435056\n", + "After adstock: 38566.678057683894\n", + "After hill transform: 0.8014150989450011\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,392.28\n", + "Adstocked value: 30,392.45\n", + "Saturated value: 0.9608\n", + "Final response: 26885.6939\n", + "Raw spend: 30392.276686875\n", + "After adstock: 30392.453157463235\n", + "After hill transform: 0.9608076025884217\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 27,277.41\n", + "Adstocked value: 27,278.63\n", + "Saturated value: 0.0044\n", + "Final response: 2367.0251\n", + "Raw spend: 27277.410617714722\n", + "After adstock: 27278.632839936945\n", + "After hill transform: 0.004382268699802327\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 136,665.22\n", + "Adstocked value: 136,665.55\n", + "Saturated value: 0.4763\n", + "Final response: 68062.4760\n", + "Raw spend: 136665.2168162557\n", + "After adstock: 136665.55014958905\n", + "After hill transform: 0.4762691663627083\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435056\n", + "After adstock: 38566.678057683894\n", + "After hill transform: 0.8014150989450011\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,392.28\n", + "Adstocked value: 30,392.45\n", + "Saturated value: 0.9608\n", + "Final response: 26885.6939\n", + "Raw spend: 30392.2766868601\n", + "After adstock: 30392.453157448334\n", + "After hill transform: 0.9608076025883704\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 27,277.41\n", + "Adstocked value: 27,278.63\n", + "Saturated value: 0.0044\n", + "Final response: 2367.0251\n", + "Raw spend: 27277.410617729623\n", + "After adstock: 27278.632839951846\n", + "After hill transform: 0.004382268699809469\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 136,665.22\n", + "Adstocked value: 136,665.55\n", + "Saturated value: 0.4763\n", + "Final response: 68062.4760\n", + "Raw spend: 136665.2168162557\n", + "After adstock: 136665.55014958905\n", + "After hill transform: 0.4762691663627083\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435056\n", + "After adstock: 38566.678057683894\n", + "After hill transform: 0.8014150989450011\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,392.28\n", + "Adstocked value: 30,392.45\n", + "Saturated value: 0.9608\n", + "Final response: 26885.6939\n", + "Raw spend: 30392.2766868601\n", + "After adstock: 30392.453157448334\n", + "After hill transform: 0.9608076025883704\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 27,277.41\n", + "Adstocked value: 27,278.63\n", + "Saturated value: 0.0044\n", + "Final response: 2367.0251\n", + "Raw spend: 27277.410617714722\n", + "After adstock: 27278.632839936945\n", + "After hill transform: 0.004382268699802327\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 136,665.22\n", + "Adstocked value: 136,665.55\n", + "Saturated value: 0.4763\n", + "Final response: 68062.4760\n", + "Raw spend: 136665.2168162706\n", + "After adstock: 136665.55014960395\n", + "After hill transform: 0.47626916636272426\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435056\n", + "After adstock: 38566.678057683894\n", + "After hill transform: 0.8014150989450011\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,392.28\n", + "Adstocked value: 30,392.45\n", + "Saturated value: 0.9608\n", + "Final response: 26885.6939\n", + "Raw spend: 30392.2766868601\n", + "After adstock: 30392.453157448334\n", + "After hill transform: 0.9608076025883704\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 27,277.41\n", + "Adstocked value: 27,278.63\n", + "Saturated value: 0.0044\n", + "Final response: 2367.0251\n", + "Raw spend: 27277.410617714722\n", + "After adstock: 27278.632839936945\n", + "After hill transform: 0.004382268699802327\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 136,665.22\n", + "Adstocked value: 136,665.55\n", + "Saturated value: 0.4763\n", + "Final response: 68062.4760\n", + "Raw spend: 136665.2168162557\n", + "After adstock: 136665.55014958905\n", + "After hill transform: 0.4762691663627083\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472433566\n", + "After adstock: 38566.67805766899\n", + "After hill transform: 0.8014150989448392\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,392.28\n", + "Adstocked value: 30,392.45\n", + "Saturated value: 0.9608\n", + "Final response: 26885.6939\n", + "Raw spend: 30392.2766868601\n", + "After adstock: 30392.453157448334\n", + "After hill transform: 0.9608076025883704\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 27,277.41\n", + "Adstocked value: 27,278.63\n", + "Saturated value: 0.0044\n", + "Final response: 2367.0251\n", + "Raw spend: 27277.410617714722\n", + "After adstock: 27278.632839936945\n", + "After hill transform: 0.004382268699802327\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 136,665.22\n", + "Adstocked value: 136,665.55\n", + "Saturated value: 0.4763\n", + "Final response: 68062.4760\n", + "Raw spend: 136665.2168162557\n", + "After adstock: 136665.55014958905\n", + "After hill transform: 0.4762691663627083\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435056\n", + "After adstock: 38566.678057683894\n", + "After hill transform: 0.8014150989450011\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,392.28\n", + "Adstocked value: 30,392.45\n", + "Saturated value: 0.9608\n", + "Final response: 26885.6939\n", + "Raw spend: 30392.276686875\n", + "After adstock: 30392.453157463235\n", + "After hill transform: 0.9608076025884217\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 27,309.56\n", + "Adstocked value: 27,310.79\n", + "Saturated value: 0.0044\n", + "Final response: 2375.3585\n", + "Raw spend: 27309.562931982713\n", + "After adstock: 27310.785154204936\n", + "After hill transform: 0.004397696938571781\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 136,684.49\n", + "Adstocked value: 136,684.82\n", + "Saturated value: 0.4763\n", + "Final response: 68065.4237\n", + "Raw spend: 136684.4880784507\n", + "After adstock: 136684.82141178404\n", + "After hill transform: 0.47628979321259185\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435692\n", + "After adstock: 38566.67805769025\n", + "After hill transform: 0.8014150989450701\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,397.00\n", + "Adstocked value: 30,397.17\n", + "Saturated value: 0.9608\n", + "Final response: 26886.1479\n", + "Raw spend: 30396.996514907685\n", + "After adstock: 30397.17298549592\n", + "After hill transform: 0.9608238281011164\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 27,309.56\n", + "Adstocked value: 27,310.79\n", + "Saturated value: 0.0044\n", + "Final response: 2375.3585\n", + "Raw spend: 27309.562931982713\n", + "After adstock: 27310.785154204936\n", + "After hill transform: 0.004397696938571781\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 136,684.49\n", + "Adstocked value: 136,684.82\n", + "Saturated value: 0.4763\n", + "Final response: 68065.4237\n", + "Raw spend: 136684.4880784507\n", + "After adstock: 136684.82141178404\n", + "After hill transform: 0.47628979321259185\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435692\n", + "After adstock: 38566.67805769025\n", + "After hill transform: 0.8014150989450701\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,397.00\n", + "Adstocked value: 30,397.17\n", + "Saturated value: 0.9608\n", + "Final response: 26886.1479\n", + "Raw spend: 30396.996514907685\n", + "After adstock: 30397.17298549592\n", + "After hill transform: 0.9608238281011164\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 27,309.56\n", + "Adstocked value: 27,310.79\n", + "Saturated value: 0.0044\n", + "Final response: 2375.3585\n", + "Raw spend: 27309.562931997614\n", + "After adstock: 27310.785154219837\n", + "After hill transform: 0.004397696938578939\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 136,684.49\n", + "Adstocked value: 136,684.82\n", + "Saturated value: 0.4763\n", + "Final response: 68065.4237\n", + "Raw spend: 136684.4880784507\n", + "After adstock: 136684.82141178404\n", + "After hill transform: 0.47628979321259185\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435692\n", + "After adstock: 38566.67805769025\n", + "After hill transform: 0.8014150989450701\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,397.00\n", + "Adstocked value: 30,397.17\n", + "Saturated value: 0.9608\n", + "Final response: 26886.1479\n", + "Raw spend: 30396.996514907685\n", + "After adstock: 30397.17298549592\n", + "After hill transform: 0.9608238281011164\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 27,309.56\n", + "Adstocked value: 27,310.79\n", + "Saturated value: 0.0044\n", + "Final response: 2375.3585\n", + "Raw spend: 27309.562931982713\n", + "After adstock: 27310.785154204936\n", + "After hill transform: 0.004397696938571781\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 136,684.49\n", + "Adstocked value: 136,684.82\n", + "Saturated value: 0.4763\n", + "Final response: 68065.4237\n", + "Raw spend: 136684.4880784656\n", + "After adstock: 136684.82141179894\n", + "After hill transform: 0.4762897932126077\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435692\n", + "After adstock: 38566.67805769025\n", + "After hill transform: 0.8014150989450701\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,397.00\n", + "Adstocked value: 30,397.17\n", + "Saturated value: 0.9608\n", + "Final response: 26886.1479\n", + "Raw spend: 30396.996514907685\n", + "After adstock: 30397.17298549592\n", + "After hill transform: 0.9608238281011164\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 27,309.56\n", + "Adstocked value: 27,310.79\n", + "Saturated value: 0.0044\n", + "Final response: 2375.3585\n", + "Raw spend: 27309.562931982713\n", + "After adstock: 27310.785154204936\n", + "After hill transform: 0.004397696938571781\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 136,684.49\n", + "Adstocked value: 136,684.82\n", + "Saturated value: 0.4763\n", + "Final response: 68065.4237\n", + "Raw spend: 136684.4880784507\n", + "After adstock: 136684.82141178404\n", + "After hill transform: 0.47628979321259185\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724342016\n", + "After adstock: 38566.67805767535\n", + "After hill transform: 0.8014150989449083\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,397.00\n", + "Adstocked value: 30,397.17\n", + "Saturated value: 0.9608\n", + "Final response: 26886.1479\n", + "Raw spend: 30396.996514907685\n", + "After adstock: 30397.17298549592\n", + "After hill transform: 0.9608238281011164\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 27,309.56\n", + "Adstocked value: 27,310.79\n", + "Saturated value: 0.0044\n", + "Final response: 2375.3585\n", + "Raw spend: 27309.562931982713\n", + "After adstock: 27310.785154204936\n", + "After hill transform: 0.004397696938571781\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 136,684.49\n", + "Adstocked value: 136,684.82\n", + "Saturated value: 0.4763\n", + "Final response: 68065.4237\n", + "Raw spend: 136684.4880784507\n", + "After adstock: 136684.82141178404\n", + "After hill transform: 0.47628979321259185\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435692\n", + "After adstock: 38566.67805769025\n", + "After hill transform: 0.8014150989450701\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,397.00\n", + "Adstocked value: 30,397.17\n", + "Saturated value: 0.9608\n", + "Final response: 26886.1479\n", + "Raw spend: 30396.996514922586\n", + "After adstock: 30397.17298551082\n", + "After hill transform: 0.9608238281011676\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 27,309.56\n", + "Adstocked value: 27,310.79\n", + "Saturated value: 0.0044\n", + "Final response: 2375.3585\n", + "Raw spend: 27309.562931982713\n", + "After adstock: 27310.785154204936\n", + "After hill transform: 0.004397696938571781\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 136,684.49\n", + "Adstocked value: 136,684.82\n", + "Saturated value: 0.4763\n", + "Final response: 68065.4237\n", + "Raw spend: 136684.4880784507\n", + "After adstock: 136684.82141178404\n", + "After hill transform: 0.47628979321259185\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435692\n", + "After adstock: 38566.67805769025\n", + "After hill transform: 0.8014150989450701\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,397.00\n", + "Adstocked value: 30,397.17\n", + "Saturated value: 0.9608\n", + "Final response: 26886.1479\n", + "Raw spend: 30396.996514907685\n", + "After adstock: 30397.17298549592\n", + "After hill transform: 0.9608238281011164\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 27,309.56\n", + "Adstocked value: 27,310.79\n", + "Saturated value: 0.0044\n", + "Final response: 2375.3585\n", + "Raw spend: 27309.562931997614\n", + "After adstock: 27310.785154219837\n", + "After hill transform: 0.004397696938578939\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 136,684.49\n", + "Adstocked value: 136,684.82\n", + "Saturated value: 0.4763\n", + "Final response: 68065.4237\n", + "Raw spend: 136684.4880784507\n", + "After adstock: 136684.82141178404\n", + "After hill transform: 0.47628979321259185\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435692\n", + "After adstock: 38566.67805769025\n", + "After hill transform: 0.8014150989450701\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,397.00\n", + "Adstocked value: 30,397.17\n", + "Saturated value: 0.9608\n", + "Final response: 26886.1479\n", + "Raw spend: 30396.996514907685\n", + "After adstock: 30397.17298549592\n", + "After hill transform: 0.9608238281011164\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 27,309.56\n", + "Adstocked value: 27,310.79\n", + "Saturated value: 0.0044\n", + "Final response: 2375.3585\n", + "Raw spend: 27309.562931982713\n", + "After adstock: 27310.785154204936\n", + "After hill transform: 0.004397696938571781\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 136,684.49\n", + "Adstocked value: 136,684.82\n", + "Saturated value: 0.4763\n", + "Final response: 68065.4237\n", + "Raw spend: 136684.4880784656\n", + "After adstock: 136684.82141179894\n", + "After hill transform: 0.4762897932126077\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435692\n", + "After adstock: 38566.67805769025\n", + "After hill transform: 0.8014150989450701\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,397.00\n", + "Adstocked value: 30,397.17\n", + "Saturated value: 0.9608\n", + "Final response: 26886.1479\n", + "Raw spend: 30396.996514907685\n", + "After adstock: 30397.17298549592\n", + "After hill transform: 0.9608238281011164\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 27,309.56\n", + "Adstocked value: 27,310.79\n", + "Saturated value: 0.0044\n", + "Final response: 2375.3585\n", + "Raw spend: 27309.562931982713\n", + "After adstock: 27310.785154204936\n", + "After hill transform: 0.004397696938571781\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 136,684.49\n", + "Adstocked value: 136,684.82\n", + "Saturated value: 0.4763\n", + "Final response: 68065.4237\n", + "Raw spend: 136684.4880784507\n", + "After adstock: 136684.82141178404\n", + "After hill transform: 0.47628979321259185\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724342016\n", + "After adstock: 38566.67805767535\n", + "After hill transform: 0.8014150989449083\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,397.00\n", + "Adstocked value: 30,397.17\n", + "Saturated value: 0.9608\n", + "Final response: 26886.1479\n", + "Raw spend: 30396.996514907685\n", + "After adstock: 30397.17298549592\n", + "After hill transform: 0.9608238281011164\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 27,309.56\n", + "Adstocked value: 27,310.79\n", + "Saturated value: 0.0044\n", + "Final response: 2375.3585\n", + "Raw spend: 27309.562931982713\n", + "After adstock: 27310.785154204936\n", + "After hill transform: 0.004397696938571781\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 136,684.49\n", + "Adstocked value: 136,684.82\n", + "Saturated value: 0.4763\n", + "Final response: 68065.4237\n", + "Raw spend: 136684.4880784507\n", + "After adstock: 136684.82141178404\n", + "After hill transform: 0.47628979321259185\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435692\n", + "After adstock: 38566.67805769025\n", + "After hill transform: 0.8014150989450701\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,397.00\n", + "Adstocked value: 30,397.17\n", + "Saturated value: 0.9608\n", + "Final response: 26886.1479\n", + "Raw spend: 30396.996514922586\n", + "After adstock: 30397.17298551082\n", + "After hill transform: 0.9608238281011676\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 27,470.32\n", + "Adstocked value: 27,471.55\n", + "Saturated value: 0.0045\n", + "Final response: 2417.3160\n", + "Raw spend: 27470.324503325603\n", + "After adstock: 27471.546725547825\n", + "After hill transform: 0.004475376335396403\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 136,780.84\n", + "Adstocked value: 136,781.18\n", + "Saturated value: 0.4764\n", + "Final response: 68080.1563\n", + "Raw spend: 136780.84438943147\n", + "After adstock: 136781.1777227648\n", + "After hill transform: 0.47639288506957406\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,420.60\n", + "Adstocked value: 30,420.77\n", + "Saturated value: 0.9609\n", + "Final response: 26888.4143\n", + "Raw spend: 30420.5956551281\n", + "After adstock: 30420.772125716336\n", + "After hill transform: 0.9609048213690298\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 27,470.32\n", + "Adstocked value: 27,471.55\n", + "Saturated value: 0.0045\n", + "Final response: 2417.3160\n", + "Raw spend: 27470.324503325603\n", + "After adstock: 27471.546725547825\n", + "After hill transform: 0.004475376335396403\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 136,780.84\n", + "Adstocked value: 136,781.18\n", + "Saturated value: 0.4764\n", + "Final response: 68080.1563\n", + "Raw spend: 136780.84438943147\n", + "After adstock: 136781.1777227648\n", + "After hill transform: 0.47639288506957406\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,420.60\n", + "Adstocked value: 30,420.77\n", + "Saturated value: 0.9609\n", + "Final response: 26888.4143\n", + "Raw spend: 30420.5956551281\n", + "After adstock: 30420.772125716336\n", + "After hill transform: 0.9609048213690298\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 27,470.32\n", + "Adstocked value: 27,471.55\n", + "Saturated value: 0.0045\n", + "Final response: 2417.3160\n", + "Raw spend: 27470.324503340504\n", + "After adstock: 27471.546725562726\n", + "After hill transform: 0.004475376335403645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 136,780.84\n", + "Adstocked value: 136,781.18\n", + "Saturated value: 0.4764\n", + "Final response: 68080.1563\n", + "Raw spend: 136780.84438943147\n", + "After adstock: 136781.1777227648\n", + "After hill transform: 0.47639288506957406\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,420.60\n", + "Adstocked value: 30,420.77\n", + "Saturated value: 0.9609\n", + "Final response: 26888.4143\n", + "Raw spend: 30420.5956551281\n", + "After adstock: 30420.772125716336\n", + "After hill transform: 0.9609048213690298\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 27,470.32\n", + "Adstocked value: 27,471.55\n", + "Saturated value: 0.0045\n", + "Final response: 2417.3160\n", + "Raw spend: 27470.324503325603\n", + "After adstock: 27471.546725547825\n", + "After hill transform: 0.004475376335396403\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 136,780.84\n", + "Adstocked value: 136,781.18\n", + "Saturated value: 0.4764\n", + "Final response: 68080.1563\n", + "Raw spend: 136780.84438944637\n", + "After adstock: 136781.1777227797\n", + "After hill transform: 0.47639288506958993\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,420.60\n", + "Adstocked value: 30,420.77\n", + "Saturated value: 0.9609\n", + "Final response: 26888.4143\n", + "Raw spend: 30420.5956551281\n", + "After adstock: 30420.772125716336\n", + "After hill transform: 0.9609048213690298\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 27,470.32\n", + "Adstocked value: 27,471.55\n", + "Saturated value: 0.0045\n", + "Final response: 2417.3160\n", + "Raw spend: 27470.324503325603\n", + "After adstock: 27471.546725547825\n", + "After hill transform: 0.004475376335396403\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 136,780.84\n", + "Adstocked value: 136,781.18\n", + "Saturated value: 0.4764\n", + "Final response: 68080.1563\n", + "Raw spend: 136780.84438943147\n", + "After adstock: 136781.1777227648\n", + "After hill transform: 0.47639288506957406\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,420.60\n", + "Adstocked value: 30,420.77\n", + "Saturated value: 0.9609\n", + "Final response: 26888.4143\n", + "Raw spend: 30420.5956551281\n", + "After adstock: 30420.772125716336\n", + "After hill transform: 0.9609048213690298\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 27,470.32\n", + "Adstocked value: 27,471.55\n", + "Saturated value: 0.0045\n", + "Final response: 2417.3160\n", + "Raw spend: 27470.324503325603\n", + "After adstock: 27471.546725547825\n", + "After hill transform: 0.004475376335396403\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 136,780.84\n", + "Adstocked value: 136,781.18\n", + "Saturated value: 0.4764\n", + "Final response: 68080.1563\n", + "Raw spend: 136780.84438943147\n", + "After adstock: 136781.1777227648\n", + "After hill transform: 0.47639288506957406\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,420.60\n", + "Adstocked value: 30,420.77\n", + "Saturated value: 0.9609\n", + "Final response: 26888.4143\n", + "Raw spend: 30420.595655143003\n", + "After adstock: 30420.772125731237\n", + "After hill transform: 0.9609048213690808\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 27,470.32\n", + "Adstocked value: 27,471.55\n", + "Saturated value: 0.0045\n", + "Final response: 2417.3160\n", + "Raw spend: 27470.324503325603\n", + "After adstock: 27471.546725547825\n", + "After hill transform: 0.004475376335396403\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 136,780.84\n", + "Adstocked value: 136,781.18\n", + "Saturated value: 0.4764\n", + "Final response: 68080.1563\n", + "Raw spend: 136780.84438943147\n", + "After adstock: 136781.1777227648\n", + "After hill transform: 0.47639288506957406\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,420.60\n", + "Adstocked value: 30,420.77\n", + "Saturated value: 0.9609\n", + "Final response: 26888.4143\n", + "Raw spend: 30420.5956551281\n", + "After adstock: 30420.772125716336\n", + "After hill transform: 0.9609048213690298\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 27,470.32\n", + "Adstocked value: 27,471.55\n", + "Saturated value: 0.0045\n", + "Final response: 2417.3160\n", + "Raw spend: 27470.324503340504\n", + "After adstock: 27471.546725562726\n", + "After hill transform: 0.004475376335403645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 136,780.84\n", + "Adstocked value: 136,781.18\n", + "Saturated value: 0.4764\n", + "Final response: 68080.1563\n", + "Raw spend: 136780.84438943147\n", + "After adstock: 136781.1777227648\n", + "After hill transform: 0.47639288506957406\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,420.60\n", + "Adstocked value: 30,420.77\n", + "Saturated value: 0.9609\n", + "Final response: 26888.4143\n", + "Raw spend: 30420.5956551281\n", + "After adstock: 30420.772125716336\n", + "After hill transform: 0.9609048213690298\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 27,470.32\n", + "Adstocked value: 27,471.55\n", + "Saturated value: 0.0045\n", + "Final response: 2417.3160\n", + "Raw spend: 27470.324503325603\n", + "After adstock: 27471.546725547825\n", + "After hill transform: 0.004475376335396403\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 136,780.84\n", + "Adstocked value: 136,781.18\n", + "Saturated value: 0.4764\n", + "Final response: 68080.1563\n", + "Raw spend: 136780.84438944637\n", + "After adstock: 136781.1777227797\n", + "After hill transform: 0.47639288506958993\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,420.60\n", + "Adstocked value: 30,420.77\n", + "Saturated value: 0.9609\n", + "Final response: 26888.4143\n", + "Raw spend: 30420.5956551281\n", + "After adstock: 30420.772125716336\n", + "After hill transform: 0.9609048213690298\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 27,470.32\n", + "Adstocked value: 27,471.55\n", + "Saturated value: 0.0045\n", + "Final response: 2417.3160\n", + "Raw spend: 27470.324503325603\n", + "After adstock: 27471.546725547825\n", + "After hill transform: 0.004475376335396403\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 136,780.84\n", + "Adstocked value: 136,781.18\n", + "Saturated value: 0.4764\n", + "Final response: 68080.1563\n", + "Raw spend: 136780.84438943147\n", + "After adstock: 136781.1777227648\n", + "After hill transform: 0.47639288506957406\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,420.60\n", + "Adstocked value: 30,420.77\n", + "Saturated value: 0.9609\n", + "Final response: 26888.4143\n", + "Raw spend: 30420.5956551281\n", + "After adstock: 30420.772125716336\n", + "After hill transform: 0.9609048213690298\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 27,470.32\n", + "Adstocked value: 27,471.55\n", + "Saturated value: 0.0045\n", + "Final response: 2417.3160\n", + "Raw spend: 27470.324503325603\n", + "After adstock: 27471.546725547825\n", + "After hill transform: 0.004475376335396403\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 136,780.84\n", + "Adstocked value: 136,781.18\n", + "Saturated value: 0.4764\n", + "Final response: 68080.1563\n", + "Raw spend: 136780.84438943147\n", + "After adstock: 136781.1777227648\n", + "After hill transform: 0.47639288506957406\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,420.60\n", + "Adstocked value: 30,420.77\n", + "Saturated value: 0.9609\n", + "Final response: 26888.4143\n", + "Raw spend: 30420.595655143003\n", + "After adstock: 30420.772125731237\n", + "After hill transform: 0.9609048213690808\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 28,287.11\n", + "Adstocked value: 28,288.33\n", + "Saturated value: 0.0049\n", + "Final response: 2638.0604\n", + "Raw spend: 28287.1104067071\n", + "After adstock: 28288.33262892932\n", + "After hill transform: 0.004884058709934519\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 137,270.39\n", + "Adstocked value: 137,270.72\n", + "Saturated value: 0.4769\n", + "Final response: 68154.8505\n", + "Raw spend: 137270.3876730825\n", + "After adstock: 137270.72100641584\n", + "After hill transform: 0.4769155601884831\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,540.49\n", + "Adstocked value: 30,540.67\n", + "Saturated value: 0.9613\n", + "Final response: 26899.8325\n", + "Raw spend: 30540.489564085365\n", + "After adstock: 30540.6660346736\n", + "After hill transform: 0.9613128698497787\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 28,287.11\n", + "Adstocked value: 28,288.33\n", + "Saturated value: 0.0049\n", + "Final response: 2638.0604\n", + "Raw spend: 28287.1104067071\n", + "After adstock: 28288.33262892932\n", + "After hill transform: 0.004884058709934519\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 137,270.39\n", + "Adstocked value: 137,270.72\n", + "Saturated value: 0.4769\n", + "Final response: 68154.8505\n", + "Raw spend: 137270.3876730825\n", + "After adstock: 137270.72100641584\n", + "After hill transform: 0.4769155601884831\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,540.49\n", + "Adstocked value: 30,540.67\n", + "Saturated value: 0.9613\n", + "Final response: 26899.8325\n", + "Raw spend: 30540.489564085365\n", + "After adstock: 30540.6660346736\n", + "After hill transform: 0.9613128698497787\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 28,287.11\n", + "Adstocked value: 28,288.33\n", + "Saturated value: 0.0049\n", + "Final response: 2638.0604\n", + "Raw spend: 28287.110406722\n", + "After adstock: 28288.332628944223\n", + "After hill transform: 0.004884058709942192\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 137,270.39\n", + "Adstocked value: 137,270.72\n", + "Saturated value: 0.4769\n", + "Final response: 68154.8505\n", + "Raw spend: 137270.3876730825\n", + "After adstock: 137270.72100641584\n", + "After hill transform: 0.4769155601884831\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,540.49\n", + "Adstocked value: 30,540.67\n", + "Saturated value: 0.9613\n", + "Final response: 26899.8325\n", + "Raw spend: 30540.489564085365\n", + "After adstock: 30540.6660346736\n", + "After hill transform: 0.9613128698497787\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 28,287.11\n", + "Adstocked value: 28,288.33\n", + "Saturated value: 0.0049\n", + "Final response: 2638.0604\n", + "Raw spend: 28287.1104067071\n", + "After adstock: 28288.33262892932\n", + "After hill transform: 0.004884058709934519\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 137,270.39\n", + "Adstocked value: 137,270.72\n", + "Saturated value: 0.4769\n", + "Final response: 68154.8505\n", + "Raw spend: 137270.3876730974\n", + "After adstock: 137270.72100643074\n", + "After hill transform: 0.47691556018849895\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,540.49\n", + "Adstocked value: 30,540.67\n", + "Saturated value: 0.9613\n", + "Final response: 26899.8325\n", + "Raw spend: 30540.489564085365\n", + "After adstock: 30540.6660346736\n", + "After hill transform: 0.9613128698497787\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 28,287.11\n", + "Adstocked value: 28,288.33\n", + "Saturated value: 0.0049\n", + "Final response: 2638.0604\n", + "Raw spend: 28287.1104067071\n", + "After adstock: 28288.33262892932\n", + "After hill transform: 0.004884058709934519\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 137,270.39\n", + "Adstocked value: 137,270.72\n", + "Saturated value: 0.4769\n", + "Final response: 68154.8505\n", + "Raw spend: 137270.3876730825\n", + "After adstock: 137270.72100641584\n", + "After hill transform: 0.4769155601884831\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,540.49\n", + "Adstocked value: 30,540.67\n", + "Saturated value: 0.9613\n", + "Final response: 26899.8325\n", + "Raw spend: 30540.489564085365\n", + "After adstock: 30540.6660346736\n", + "After hill transform: 0.9613128698497787\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 28,287.11\n", + "Adstocked value: 28,288.33\n", + "Saturated value: 0.0049\n", + "Final response: 2638.0604\n", + "Raw spend: 28287.1104067071\n", + "After adstock: 28288.33262892932\n", + "After hill transform: 0.004884058709934519\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 137,270.39\n", + "Adstocked value: 137,270.72\n", + "Saturated value: 0.4769\n", + "Final response: 68154.8505\n", + "Raw spend: 137270.3876730825\n", + "After adstock: 137270.72100641584\n", + "After hill transform: 0.4769155601884831\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,540.49\n", + "Adstocked value: 30,540.67\n", + "Saturated value: 0.9613\n", + "Final response: 26899.8325\n", + "Raw spend: 30540.489564100266\n", + "After adstock: 30540.6660346885\n", + "After hill transform: 0.9613128698498291\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 28,287.11\n", + "Adstocked value: 28,288.33\n", + "Saturated value: 0.0049\n", + "Final response: 2638.0604\n", + "Raw spend: 28287.1104067071\n", + "After adstock: 28288.33262892932\n", + "After hill transform: 0.004884058709934519\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 137,270.39\n", + "Adstocked value: 137,270.72\n", + "Saturated value: 0.4769\n", + "Final response: 68154.8505\n", + "Raw spend: 137270.3876730825\n", + "After adstock: 137270.72100641584\n", + "After hill transform: 0.4769155601884831\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,540.49\n", + "Adstocked value: 30,540.67\n", + "Saturated value: 0.9613\n", + "Final response: 26899.8325\n", + "Raw spend: 30540.489564085365\n", + "After adstock: 30540.6660346736\n", + "After hill transform: 0.9613128698497787\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 28,287.11\n", + "Adstocked value: 28,288.33\n", + "Saturated value: 0.0049\n", + "Final response: 2638.0604\n", + "Raw spend: 28287.110406722\n", + "After adstock: 28288.332628944223\n", + "After hill transform: 0.004884058709942192\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 137,270.39\n", + "Adstocked value: 137,270.72\n", + "Saturated value: 0.4769\n", + "Final response: 68154.8505\n", + "Raw spend: 137270.3876730825\n", + "After adstock: 137270.72100641584\n", + "After hill transform: 0.4769155601884831\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,540.49\n", + "Adstocked value: 30,540.67\n", + "Saturated value: 0.9613\n", + "Final response: 26899.8325\n", + "Raw spend: 30540.489564085365\n", + "After adstock: 30540.6660346736\n", + "After hill transform: 0.9613128698497787\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 28,287.11\n", + "Adstocked value: 28,288.33\n", + "Saturated value: 0.0049\n", + "Final response: 2638.0604\n", + "Raw spend: 28287.1104067071\n", + "After adstock: 28288.33262892932\n", + "After hill transform: 0.004884058709934519\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 137,270.39\n", + "Adstocked value: 137,270.72\n", + "Saturated value: 0.4769\n", + "Final response: 68154.8505\n", + "Raw spend: 137270.3876730974\n", + "After adstock: 137270.72100643074\n", + "After hill transform: 0.47691556018849895\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,540.49\n", + "Adstocked value: 30,540.67\n", + "Saturated value: 0.9613\n", + "Final response: 26899.8325\n", + "Raw spend: 30540.489564085365\n", + "After adstock: 30540.6660346736\n", + "After hill transform: 0.9613128698497787\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 28,287.11\n", + "Adstocked value: 28,288.33\n", + "Saturated value: 0.0049\n", + "Final response: 2638.0604\n", + "Raw spend: 28287.1104067071\n", + "After adstock: 28288.33262892932\n", + "After hill transform: 0.004884058709934519\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 137,270.39\n", + "Adstocked value: 137,270.72\n", + "Saturated value: 0.4769\n", + "Final response: 68154.8505\n", + "Raw spend: 137270.3876730825\n", + "After adstock: 137270.72100641584\n", + "After hill transform: 0.4769155601884831\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,540.49\n", + "Adstocked value: 30,540.67\n", + "Saturated value: 0.9613\n", + "Final response: 26899.8325\n", + "Raw spend: 30540.489564085365\n", + "After adstock: 30540.6660346736\n", + "After hill transform: 0.9613128698497787\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 28,287.11\n", + "Adstocked value: 28,288.33\n", + "Saturated value: 0.0049\n", + "Final response: 2638.0604\n", + "Raw spend: 28287.1104067071\n", + "After adstock: 28288.33262892932\n", + "After hill transform: 0.004884058709934519\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 137,270.39\n", + "Adstocked value: 137,270.72\n", + "Saturated value: 0.4769\n", + "Final response: 68154.8505\n", + "Raw spend: 137270.3876730825\n", + "After adstock: 137270.72100641584\n", + "After hill transform: 0.4769155601884831\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,540.49\n", + "Adstocked value: 30,540.67\n", + "Saturated value: 0.9613\n", + "Final response: 26899.8325\n", + "Raw spend: 30540.489564100266\n", + "After adstock: 30540.6660346885\n", + "After hill transform: 0.9613128698498291\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 32,543.98\n", + "Adstocked value: 32,545.21\n", + "Saturated value: 0.0074\n", + "Final response: 4005.0850\n", + "Raw spend: 32543.984454570076\n", + "After adstock: 32545.2066767923\n", + "After hill transform: 0.007414944028822189\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 139,821.71\n", + "Adstocked value: 139,822.05\n", + "Saturated value: 0.4796\n", + "Final response: 68539.9800\n", + "Raw spend: 139821.71440913904\n", + "After adstock: 139822.04774247238\n", + "After hill transform: 0.4796105149383529\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724355506\n", + "After adstock: 38566.67805768884\n", + "After hill transform: 0.8014150989450548\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,165.33\n", + "Adstocked value: 31,165.50\n", + "Saturated value: 0.9633\n", + "Final response: 26956.8345\n", + "Raw spend: 31165.327042996454\n", + "After adstock: 31165.50351358469\n", + "After hill transform: 0.9633499365305603\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 32,543.98\n", + "Adstocked value: 32,545.21\n", + "Saturated value: 0.0074\n", + "Final response: 4005.0850\n", + "Raw spend: 32543.984454570076\n", + "After adstock: 32545.2066767923\n", + "After hill transform: 0.007414944028822189\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 139,821.71\n", + "Adstocked value: 139,822.05\n", + "Saturated value: 0.4796\n", + "Final response: 68539.9800\n", + "Raw spend: 139821.71440913904\n", + "After adstock: 139822.04774247238\n", + "After hill transform: 0.4796105149383529\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724355506\n", + "After adstock: 38566.67805768884\n", + "After hill transform: 0.8014150989450548\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,165.33\n", + "Adstocked value: 31,165.50\n", + "Saturated value: 0.9633\n", + "Final response: 26956.8345\n", + "Raw spend: 31165.327042996454\n", + "After adstock: 31165.50351358469\n", + "After hill transform: 0.9633499365305603\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 32,543.98\n", + "Adstocked value: 32,545.21\n", + "Saturated value: 0.0074\n", + "Final response: 4005.0850\n", + "Raw spend: 32543.984454584977\n", + "After adstock: 32545.2066768072\n", + "After hill transform: 0.007414944028832286\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 139,821.71\n", + "Adstocked value: 139,822.05\n", + "Saturated value: 0.4796\n", + "Final response: 68539.9800\n", + "Raw spend: 139821.71440913904\n", + "After adstock: 139822.04774247238\n", + "After hill transform: 0.4796105149383529\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724355506\n", + "After adstock: 38566.67805768884\n", + "After hill transform: 0.8014150989450548\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,165.33\n", + "Adstocked value: 31,165.50\n", + "Saturated value: 0.9633\n", + "Final response: 26956.8345\n", + "Raw spend: 31165.327042996454\n", + "After adstock: 31165.50351358469\n", + "After hill transform: 0.9633499365305603\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 32,543.98\n", + "Adstocked value: 32,545.21\n", + "Saturated value: 0.0074\n", + "Final response: 4005.0850\n", + "Raw spend: 32543.984454570076\n", + "After adstock: 32545.2066767923\n", + "After hill transform: 0.007414944028822189\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 139,821.71\n", + "Adstocked value: 139,822.05\n", + "Saturated value: 0.4796\n", + "Final response: 68539.9800\n", + "Raw spend: 139821.71440915394\n", + "After adstock: 139822.04774248728\n", + "After hill transform: 0.47961051493836854\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724355506\n", + "After adstock: 38566.67805768884\n", + "After hill transform: 0.8014150989450548\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,165.33\n", + "Adstocked value: 31,165.50\n", + "Saturated value: 0.9633\n", + "Final response: 26956.8345\n", + "Raw spend: 31165.327042996454\n", + "After adstock: 31165.50351358469\n", + "After hill transform: 0.9633499365305603\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 32,543.98\n", + "Adstocked value: 32,545.21\n", + "Saturated value: 0.0074\n", + "Final response: 4005.0850\n", + "Raw spend: 32543.984454570076\n", + "After adstock: 32545.2066767923\n", + "After hill transform: 0.007414944028822189\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 139,821.71\n", + "Adstocked value: 139,822.05\n", + "Saturated value: 0.4796\n", + "Final response: 68539.9800\n", + "Raw spend: 139821.71440913904\n", + "After adstock: 139822.04774247238\n", + "After hill transform: 0.4796105149383529\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724340604\n", + "After adstock: 38566.67805767394\n", + "After hill transform: 0.8014150989448929\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,165.33\n", + "Adstocked value: 31,165.50\n", + "Saturated value: 0.9633\n", + "Final response: 26956.8345\n", + "Raw spend: 31165.327042996454\n", + "After adstock: 31165.50351358469\n", + "After hill transform: 0.9633499365305603\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 32,543.98\n", + "Adstocked value: 32,545.21\n", + "Saturated value: 0.0074\n", + "Final response: 4005.0850\n", + "Raw spend: 32543.984454570076\n", + "After adstock: 32545.2066767923\n", + "After hill transform: 0.007414944028822189\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 139,821.71\n", + "Adstocked value: 139,822.05\n", + "Saturated value: 0.4796\n", + "Final response: 68539.9800\n", + "Raw spend: 139821.71440913904\n", + "After adstock: 139822.04774247238\n", + "After hill transform: 0.4796105149383529\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724355506\n", + "After adstock: 38566.67805768884\n", + "After hill transform: 0.8014150989450548\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,165.33\n", + "Adstocked value: 31,165.50\n", + "Saturated value: 0.9633\n", + "Final response: 26956.8345\n", + "Raw spend: 31165.327043011355\n", + "After adstock: 31165.50351359959\n", + "After hill transform: 0.9633499365306072\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 32,543.98\n", + "Adstocked value: 32,545.21\n", + "Saturated value: 0.0074\n", + "Final response: 4005.0850\n", + "Raw spend: 32543.984454570076\n", + "After adstock: 32545.2066767923\n", + "After hill transform: 0.007414944028822189\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 139,821.71\n", + "Adstocked value: 139,822.05\n", + "Saturated value: 0.4796\n", + "Final response: 68539.9800\n", + "Raw spend: 139821.71440913904\n", + "After adstock: 139822.04774247238\n", + "After hill transform: 0.4796105149383529\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724355506\n", + "After adstock: 38566.67805768884\n", + "After hill transform: 0.8014150989450548\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,165.33\n", + "Adstocked value: 31,165.50\n", + "Saturated value: 0.9633\n", + "Final response: 26956.8345\n", + "Raw spend: 31165.327042996454\n", + "After adstock: 31165.50351358469\n", + "After hill transform: 0.9633499365305603\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 32,543.98\n", + "Adstocked value: 32,545.21\n", + "Saturated value: 0.0074\n", + "Final response: 4005.0850\n", + "Raw spend: 32543.984454584977\n", + "After adstock: 32545.2066768072\n", + "After hill transform: 0.007414944028832286\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 139,821.71\n", + "Adstocked value: 139,822.05\n", + "Saturated value: 0.4796\n", + "Final response: 68539.9800\n", + "Raw spend: 139821.71440913904\n", + "After adstock: 139822.04774247238\n", + "After hill transform: 0.4796105149383529\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724355506\n", + "After adstock: 38566.67805768884\n", + "After hill transform: 0.8014150989450548\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,165.33\n", + "Adstocked value: 31,165.50\n", + "Saturated value: 0.9633\n", + "Final response: 26956.8345\n", + "Raw spend: 31165.327042996454\n", + "After adstock: 31165.50351358469\n", + "After hill transform: 0.9633499365305603\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 32,543.98\n", + "Adstocked value: 32,545.21\n", + "Saturated value: 0.0074\n", + "Final response: 4005.0850\n", + "Raw spend: 32543.984454570076\n", + "After adstock: 32545.2066767923\n", + "After hill transform: 0.007414944028822189\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 139,821.71\n", + "Adstocked value: 139,822.05\n", + "Saturated value: 0.4796\n", + "Final response: 68539.9800\n", + "Raw spend: 139821.71440915394\n", + "After adstock: 139822.04774248728\n", + "After hill transform: 0.47961051493836854\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724355506\n", + "After adstock: 38566.67805768884\n", + "After hill transform: 0.8014150989450548\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,165.33\n", + "Adstocked value: 31,165.50\n", + "Saturated value: 0.9633\n", + "Final response: 26956.8345\n", + "Raw spend: 31165.327042996454\n", + "After adstock: 31165.50351358469\n", + "After hill transform: 0.9633499365305603\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 32,543.98\n", + "Adstocked value: 32,545.21\n", + "Saturated value: 0.0074\n", + "Final response: 4005.0850\n", + "Raw spend: 32543.984454570076\n", + "After adstock: 32545.2066767923\n", + "After hill transform: 0.007414944028822189\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 139,821.71\n", + "Adstocked value: 139,822.05\n", + "Saturated value: 0.4796\n", + "Final response: 68539.9800\n", + "Raw spend: 139821.71440913904\n", + "After adstock: 139822.04774247238\n", + "After hill transform: 0.4796105149383529\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724340604\n", + "After adstock: 38566.67805767394\n", + "After hill transform: 0.8014150989448929\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,165.33\n", + "Adstocked value: 31,165.50\n", + "Saturated value: 0.9633\n", + "Final response: 26956.8345\n", + "Raw spend: 31165.327042996454\n", + "After adstock: 31165.50351358469\n", + "After hill transform: 0.9633499365305603\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 32,543.98\n", + "Adstocked value: 32,545.21\n", + "Saturated value: 0.0074\n", + "Final response: 4005.0850\n", + "Raw spend: 32543.984454570076\n", + "After adstock: 32545.2066767923\n", + "After hill transform: 0.007414944028822189\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 139,821.71\n", + "Adstocked value: 139,822.05\n", + "Saturated value: 0.4796\n", + "Final response: 68539.9800\n", + "Raw spend: 139821.71440913904\n", + "After adstock: 139822.04774247238\n", + "After hill transform: 0.4796105149383529\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.344724355506\n", + "After adstock: 38566.67805768884\n", + "After hill transform: 0.8014150989450548\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,165.33\n", + "Adstocked value: 31,165.50\n", + "Saturated value: 0.9633\n", + "Final response: 26956.8345\n", + "Raw spend: 31165.327043011355\n", + "After adstock: 31165.50351359959\n", + "After hill transform: 0.9633499365306072\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 58,563.73\n", + "Adstocked value: 58,564.95\n", + "Saturated value: 0.0416\n", + "Final response: 22488.6521\n", + "Raw spend: 58563.73060211719\n", + "After adstock: 58564.95282433941\n", + "After hill transform: 0.04163509534201886\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 155,416.21\n", + "Adstocked value: 155,416.55\n", + "Saturated value: 0.4951\n", + "Final response: 70753.9223\n", + "Raw spend: 155416.21409661634\n", + "After adstock: 155416.5474299497\n", + "After hill transform: 0.49510264049984976\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434961\n", + "After adstock: 38566.67805768295\n", + "After hill transform: 0.8014150989449906\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,984.46\n", + "Adstocked value: 34,984.63\n", + "Saturated value: 0.9731\n", + "Final response: 27230.7368\n", + "Raw spend: 34984.457278421534\n", + "After adstock: 34984.63374900977\n", + "After hill transform: 0.9731383183244172\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 58,563.73\n", + "Adstocked value: 58,564.95\n", + "Saturated value: 0.0416\n", + "Final response: 22488.6521\n", + "Raw spend: 58563.73060211719\n", + "After adstock: 58564.95282433941\n", + "After hill transform: 0.04163509534201886\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 155,416.21\n", + "Adstocked value: 155,416.55\n", + "Saturated value: 0.4951\n", + "Final response: 70753.9223\n", + "Raw spend: 155416.21409661634\n", + "After adstock: 155416.5474299497\n", + "After hill transform: 0.49510264049984976\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434961\n", + "After adstock: 38566.67805768295\n", + "After hill transform: 0.8014150989449906\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,984.46\n", + "Adstocked value: 34,984.63\n", + "Saturated value: 0.9731\n", + "Final response: 27230.7368\n", + "Raw spend: 34984.457278421534\n", + "After adstock: 34984.63374900977\n", + "After hill transform: 0.9731383183244172\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 58,563.73\n", + "Adstocked value: 58,564.95\n", + "Saturated value: 0.0416\n", + "Final response: 22488.6521\n", + "Raw spend: 58563.73060213209\n", + "After adstock: 58564.95282435431\n", + "After hill transform: 0.04163509534204928\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 155,416.21\n", + "Adstocked value: 155,416.55\n", + "Saturated value: 0.4951\n", + "Final response: 70753.9223\n", + "Raw spend: 155416.21409661634\n", + "After adstock: 155416.5474299497\n", + "After hill transform: 0.49510264049984976\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434961\n", + "After adstock: 38566.67805768295\n", + "After hill transform: 0.8014150989449906\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,984.46\n", + "Adstocked value: 34,984.63\n", + "Saturated value: 0.9731\n", + "Final response: 27230.7368\n", + "Raw spend: 34984.457278421534\n", + "After adstock: 34984.63374900977\n", + "After hill transform: 0.9731383183244172\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 58,563.73\n", + "Adstocked value: 58,564.95\n", + "Saturated value: 0.0416\n", + "Final response: 22488.6521\n", + "Raw spend: 58563.73060211719\n", + "After adstock: 58564.95282433941\n", + "After hill transform: 0.04163509534201886\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 155,416.21\n", + "Adstocked value: 155,416.55\n", + "Saturated value: 0.4951\n", + "Final response: 70753.9223\n", + "Raw spend: 155416.21409663124\n", + "After adstock: 155416.5474299646\n", + "After hill transform: 0.4951026404998638\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434961\n", + "After adstock: 38566.67805768295\n", + "After hill transform: 0.8014150989449906\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,984.46\n", + "Adstocked value: 34,984.63\n", + "Saturated value: 0.9731\n", + "Final response: 27230.7368\n", + "Raw spend: 34984.457278421534\n", + "After adstock: 34984.63374900977\n", + "After hill transform: 0.9731383183244172\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 58,563.73\n", + "Adstocked value: 58,564.95\n", + "Saturated value: 0.0416\n", + "Final response: 22488.6521\n", + "Raw spend: 58563.73060211719\n", + "After adstock: 58564.95282433941\n", + "After hill transform: 0.04163509534201886\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 155,416.21\n", + "Adstocked value: 155,416.55\n", + "Saturated value: 0.4951\n", + "Final response: 70753.9223\n", + "Raw spend: 155416.21409661634\n", + "After adstock: 155416.5474299497\n", + "After hill transform: 0.49510264049984976\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472433471\n", + "After adstock: 38566.67805766805\n", + "After hill transform: 0.8014150989448288\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,984.46\n", + "Adstocked value: 34,984.63\n", + "Saturated value: 0.9731\n", + "Final response: 27230.7368\n", + "Raw spend: 34984.457278421534\n", + "After adstock: 34984.63374900977\n", + "After hill transform: 0.9731383183244172\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 58,563.73\n", + "Adstocked value: 58,564.95\n", + "Saturated value: 0.0416\n", + "Final response: 22488.6521\n", + "Raw spend: 58563.73060211719\n", + "After adstock: 58564.95282433941\n", + "After hill transform: 0.04163509534201886\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 155,416.21\n", + "Adstocked value: 155,416.55\n", + "Saturated value: 0.4951\n", + "Final response: 70753.9223\n", + "Raw spend: 155416.21409661634\n", + "After adstock: 155416.5474299497\n", + "After hill transform: 0.49510264049984976\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434961\n", + "After adstock: 38566.67805768295\n", + "After hill transform: 0.8014150989449906\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,984.46\n", + "Adstocked value: 34,984.63\n", + "Saturated value: 0.9731\n", + "Final response: 27230.7368\n", + "Raw spend: 34984.457278436435\n", + "After adstock: 34984.63374902467\n", + "After hill transform: 0.9731383183244481\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 58,563.73\n", + "Adstocked value: 58,564.95\n", + "Saturated value: 0.0416\n", + "Final response: 22488.6521\n", + "Raw spend: 58563.73060211719\n", + "After adstock: 58564.95282433941\n", + "After hill transform: 0.04163509534201886\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 155,416.21\n", + "Adstocked value: 155,416.55\n", + "Saturated value: 0.4951\n", + "Final response: 70753.9223\n", + "Raw spend: 155416.21409661634\n", + "After adstock: 155416.5474299497\n", + "After hill transform: 0.49510264049984976\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434961\n", + "After adstock: 38566.67805768295\n", + "After hill transform: 0.8014150989449906\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,984.46\n", + "Adstocked value: 34,984.63\n", + "Saturated value: 0.9731\n", + "Final response: 27230.7368\n", + "Raw spend: 34984.457278421534\n", + "After adstock: 34984.63374900977\n", + "After hill transform: 0.9731383183244172\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 58,563.73\n", + "Adstocked value: 58,564.95\n", + "Saturated value: 0.0416\n", + "Final response: 22488.6521\n", + "Raw spend: 58563.73060213209\n", + "After adstock: 58564.95282435431\n", + "After hill transform: 0.04163509534204928\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 155,416.21\n", + "Adstocked value: 155,416.55\n", + "Saturated value: 0.4951\n", + "Final response: 70753.9223\n", + "Raw spend: 155416.21409661634\n", + "After adstock: 155416.5474299497\n", + "After hill transform: 0.49510264049984976\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434961\n", + "After adstock: 38566.67805768295\n", + "After hill transform: 0.8014150989449906\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,984.46\n", + "Adstocked value: 34,984.63\n", + "Saturated value: 0.9731\n", + "Final response: 27230.7368\n", + "Raw spend: 34984.457278421534\n", + "After adstock: 34984.63374900977\n", + "After hill transform: 0.9731383183244172\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 58,563.73\n", + "Adstocked value: 58,564.95\n", + "Saturated value: 0.0416\n", + "Final response: 22488.6521\n", + "Raw spend: 58563.73060211719\n", + "After adstock: 58564.95282433941\n", + "After hill transform: 0.04163509534201886\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 155,416.21\n", + "Adstocked value: 155,416.55\n", + "Saturated value: 0.4951\n", + "Final response: 70753.9223\n", + "Raw spend: 155416.21409663124\n", + "After adstock: 155416.5474299646\n", + "After hill transform: 0.4951026404998638\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434961\n", + "After adstock: 38566.67805768295\n", + "After hill transform: 0.8014150989449906\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,984.46\n", + "Adstocked value: 34,984.63\n", + "Saturated value: 0.9731\n", + "Final response: 27230.7368\n", + "Raw spend: 34984.457278421534\n", + "After adstock: 34984.63374900977\n", + "After hill transform: 0.9731383183244172\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 58,563.73\n", + "Adstocked value: 58,564.95\n", + "Saturated value: 0.0416\n", + "Final response: 22488.6521\n", + "Raw spend: 58563.73060211719\n", + "After adstock: 58564.95282433941\n", + "After hill transform: 0.04163509534201886\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 155,416.21\n", + "Adstocked value: 155,416.55\n", + "Saturated value: 0.4951\n", + "Final response: 70753.9223\n", + "Raw spend: 155416.21409661634\n", + "After adstock: 155416.5474299497\n", + "After hill transform: 0.49510264049984976\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472433471\n", + "After adstock: 38566.67805766805\n", + "After hill transform: 0.8014150989448288\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,984.46\n", + "Adstocked value: 34,984.63\n", + "Saturated value: 0.9731\n", + "Final response: 27230.7368\n", + "Raw spend: 34984.457278421534\n", + "After adstock: 34984.63374900977\n", + "After hill transform: 0.9731383183244172\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 58,563.73\n", + "Adstocked value: 58,564.95\n", + "Saturated value: 0.0416\n", + "Final response: 22488.6521\n", + "Raw spend: 58563.73060211719\n", + "After adstock: 58564.95282433941\n", + "After hill transform: 0.04163509534201886\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 155,416.21\n", + "Adstocked value: 155,416.55\n", + "Saturated value: 0.4951\n", + "Final response: 70753.9223\n", + "Raw spend: 155416.21409661634\n", + "After adstock: 155416.5474299497\n", + "After hill transform: 0.49510264049984976\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434961\n", + "After adstock: 38566.67805768295\n", + "After hill transform: 0.8014150989449906\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,984.46\n", + "Adstocked value: 34,984.63\n", + "Saturated value: 0.9731\n", + "Final response: 27230.7368\n", + "Raw spend: 34984.457278436435\n", + "After adstock: 34984.63374902467\n", + "After hill transform: 0.9731383183244481\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57946090843\n", + "After adstock: 162823.80168313064\n", + "After hill transform: 0.4819702752152974\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,901.60\n", + "Adstocked value: 217,901.93\n", + "Saturated value: 0.5445\n", + "Final response: 77817.7698\n", + "Raw spend: 217901.6006955327\n", + "After adstock: 217901.93402886603\n", + "After hill transform: 0.5445321203960304\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,287.18\n", + "Adstocked value: 50,287.36\n", + "Saturated value: 0.9900\n", + "Final response: 27703.0462\n", + "Raw spend: 50287.1814041898\n", + "After adstock: 50287.35787477804\n", + "After hill transform: 0.9900171261033419\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57946090843\n", + "After adstock: 162823.80168313064\n", + "After hill transform: 0.4819702752152974\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,901.60\n", + "Adstocked value: 217,901.93\n", + "Saturated value: 0.5445\n", + "Final response: 77817.7698\n", + "Raw spend: 217901.6006955327\n", + "After adstock: 217901.93402886603\n", + "After hill transform: 0.5445321203960304\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,287.18\n", + "Adstocked value: 50,287.36\n", + "Saturated value: 0.9900\n", + "Final response: 27703.0462\n", + "Raw spend: 50287.1814041898\n", + "After adstock: 50287.35787477804\n", + "After hill transform: 0.9900171261033419\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57946092333\n", + "After adstock: 162823.80168314555\n", + "After hill transform: 0.48197027521536595\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,901.60\n", + "Adstocked value: 217,901.93\n", + "Saturated value: 0.5445\n", + "Final response: 77817.7698\n", + "Raw spend: 217901.6006955327\n", + "After adstock: 217901.93402886603\n", + "After hill transform: 0.5445321203960304\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,287.18\n", + "Adstocked value: 50,287.36\n", + "Saturated value: 0.9900\n", + "Final response: 27703.0462\n", + "Raw spend: 50287.1814041898\n", + "After adstock: 50287.35787477804\n", + "After hill transform: 0.9900171261033419\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57946090843\n", + "After adstock: 162823.80168313064\n", + "After hill transform: 0.4819702752152974\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,901.60\n", + "Adstocked value: 217,901.93\n", + "Saturated value: 0.5445\n", + "Final response: 77817.7698\n", + "Raw spend: 217901.6006955476\n", + "After adstock: 217901.93402888093\n", + "After hill transform: 0.5445321203960403\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,287.18\n", + "Adstocked value: 50,287.36\n", + "Saturated value: 0.9900\n", + "Final response: 27703.0462\n", + "Raw spend: 50287.1814041898\n", + "After adstock: 50287.35787477804\n", + "After hill transform: 0.9900171261033419\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57946090843\n", + "After adstock: 162823.80168313064\n", + "After hill transform: 0.4819702752152974\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,901.60\n", + "Adstocked value: 217,901.93\n", + "Saturated value: 0.5445\n", + "Final response: 77817.7698\n", + "Raw spend: 217901.6006955327\n", + "After adstock: 217901.93402886603\n", + "After hill transform: 0.5445321203960304\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,287.18\n", + "Adstocked value: 50,287.36\n", + "Saturated value: 0.9900\n", + "Final response: 27703.0462\n", + "Raw spend: 50287.1814041898\n", + "After adstock: 50287.35787477804\n", + "After hill transform: 0.9900171261033419\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57946090843\n", + "After adstock: 162823.80168313064\n", + "After hill transform: 0.4819702752152974\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,901.60\n", + "Adstocked value: 217,901.93\n", + "Saturated value: 0.5445\n", + "Final response: 77817.7698\n", + "Raw spend: 217901.6006955327\n", + "After adstock: 217901.93402886603\n", + "After hill transform: 0.5445321203960304\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,287.18\n", + "Adstocked value: 50,287.36\n", + "Saturated value: 0.9900\n", + "Final response: 27703.0462\n", + "Raw spend: 50287.181404204704\n", + "After adstock: 50287.35787479294\n", + "After hill transform: 0.99001712610335\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57946090843\n", + "After adstock: 162823.80168313064\n", + "After hill transform: 0.4819702752152974\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,901.60\n", + "Adstocked value: 217,901.93\n", + "Saturated value: 0.5445\n", + "Final response: 77817.7698\n", + "Raw spend: 217901.6006955327\n", + "After adstock: 217901.93402886603\n", + "After hill transform: 0.5445321203960304\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,287.18\n", + "Adstocked value: 50,287.36\n", + "Saturated value: 0.9900\n", + "Final response: 27703.0462\n", + "Raw spend: 50287.1814041898\n", + "After adstock: 50287.35787477804\n", + "After hill transform: 0.9900171261033419\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57946092333\n", + "After adstock: 162823.80168314555\n", + "After hill transform: 0.48197027521536595\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,901.60\n", + "Adstocked value: 217,901.93\n", + "Saturated value: 0.5445\n", + "Final response: 77817.7698\n", + "Raw spend: 217901.6006955327\n", + "After adstock: 217901.93402886603\n", + "After hill transform: 0.5445321203960304\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,287.18\n", + "Adstocked value: 50,287.36\n", + "Saturated value: 0.9900\n", + "Final response: 27703.0462\n", + "Raw spend: 50287.1814041898\n", + "After adstock: 50287.35787477804\n", + "After hill transform: 0.9900171261033419\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57946090843\n", + "After adstock: 162823.80168313064\n", + "After hill transform: 0.4819702752152974\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,901.60\n", + "Adstocked value: 217,901.93\n", + "Saturated value: 0.5445\n", + "Final response: 77817.7698\n", + "Raw spend: 217901.6006955476\n", + "After adstock: 217901.93402888093\n", + "After hill transform: 0.5445321203960403\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,287.18\n", + "Adstocked value: 50,287.36\n", + "Saturated value: 0.9900\n", + "Final response: 27703.0462\n", + "Raw spend: 50287.1814041898\n", + "After adstock: 50287.35787477804\n", + "After hill transform: 0.9900171261033419\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57946090843\n", + "After adstock: 162823.80168313064\n", + "After hill transform: 0.4819702752152974\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,901.60\n", + "Adstocked value: 217,901.93\n", + "Saturated value: 0.5445\n", + "Final response: 77817.7698\n", + "Raw spend: 217901.6006955327\n", + "After adstock: 217901.93402886603\n", + "After hill transform: 0.5445321203960304\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,287.18\n", + "Adstocked value: 50,287.36\n", + "Saturated value: 0.9900\n", + "Final response: 27703.0462\n", + "Raw spend: 50287.1814041898\n", + "After adstock: 50287.35787477804\n", + "After hill transform: 0.9900171261033419\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57946090843\n", + "After adstock: 162823.80168313064\n", + "After hill transform: 0.4819702752152974\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,901.60\n", + "Adstocked value: 217,901.93\n", + "Saturated value: 0.5445\n", + "Final response: 77817.7698\n", + "Raw spend: 217901.6006955327\n", + "After adstock: 217901.93402886603\n", + "After hill transform: 0.5445321203960304\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,287.18\n", + "Adstocked value: 50,287.36\n", + "Saturated value: 0.9900\n", + "Final response: 27703.0462\n", + "Raw spend: 50287.181404204704\n", + "After adstock: 50287.35787479294\n", + "After hill transform: 0.99001712610335\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,901.69\n", + "Adstocked value: 217,902.03\n", + "Saturated value: 0.5445\n", + "Final response: 77817.7788\n", + "Raw spend: 217901.6944455327\n", + "After adstock: 217902.02777886603\n", + "After hill transform: 0.5445321829770032\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,287.20\n", + "Adstocked value: 50,287.37\n", + "Saturated value: 0.9900\n", + "Final response: 27703.0464\n", + "Raw spend: 50287.1970291898\n", + "After adstock: 50287.37349977804\n", + "After hill transform: 0.9900171346260764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,901.69\n", + "Adstocked value: 217,902.03\n", + "Saturated value: 0.5445\n", + "Final response: 77817.7788\n", + "Raw spend: 217901.6944455327\n", + "After adstock: 217902.02777886603\n", + "After hill transform: 0.5445321829770032\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,287.20\n", + "Adstocked value: 50,287.37\n", + "Saturated value: 0.9900\n", + "Final response: 27703.0464\n", + "Raw spend: 50287.1970291898\n", + "After adstock: 50287.37349977804\n", + "After hill transform: 0.9900171346260764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,901.69\n", + "Adstocked value: 217,902.03\n", + "Saturated value: 0.5445\n", + "Final response: 77817.7788\n", + "Raw spend: 217901.6944455327\n", + "After adstock: 217902.02777886603\n", + "After hill transform: 0.5445321829770032\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,287.20\n", + "Adstocked value: 50,287.37\n", + "Saturated value: 0.9900\n", + "Final response: 27703.0464\n", + "Raw spend: 50287.1970291898\n", + "After adstock: 50287.37349977804\n", + "After hill transform: 0.9900171346260764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,901.69\n", + "Adstocked value: 217,902.03\n", + "Saturated value: 0.5445\n", + "Final response: 77817.7788\n", + "Raw spend: 217901.6944455476\n", + "After adstock: 217902.02777888093\n", + "After hill transform: 0.544532182977013\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,287.20\n", + "Adstocked value: 50,287.37\n", + "Saturated value: 0.9900\n", + "Final response: 27703.0464\n", + "Raw spend: 50287.1970291898\n", + "After adstock: 50287.37349977804\n", + "After hill transform: 0.9900171346260764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,901.69\n", + "Adstocked value: 217,902.03\n", + "Saturated value: 0.5445\n", + "Final response: 77817.7788\n", + "Raw spend: 217901.6944455327\n", + "After adstock: 217902.02777886603\n", + "After hill transform: 0.5445321829770032\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,287.20\n", + "Adstocked value: 50,287.37\n", + "Saturated value: 0.9900\n", + "Final response: 27703.0464\n", + "Raw spend: 50287.1970291898\n", + "After adstock: 50287.37349977804\n", + "After hill transform: 0.9900171346260764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,901.69\n", + "Adstocked value: 217,902.03\n", + "Saturated value: 0.5445\n", + "Final response: 77817.7788\n", + "Raw spend: 217901.6944455327\n", + "After adstock: 217902.02777886603\n", + "After hill transform: 0.5445321829770032\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,287.20\n", + "Adstocked value: 50,287.37\n", + "Saturated value: 0.9900\n", + "Final response: 27703.0464\n", + "Raw spend: 50287.197029204704\n", + "After adstock: 50287.37349979294\n", + "After hill transform: 0.9900171346260845\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,901.69\n", + "Adstocked value: 217,902.03\n", + "Saturated value: 0.5445\n", + "Final response: 77817.7788\n", + "Raw spend: 217901.6944455327\n", + "After adstock: 217902.02777886603\n", + "After hill transform: 0.5445321829770032\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,287.20\n", + "Adstocked value: 50,287.37\n", + "Saturated value: 0.9900\n", + "Final response: 27703.0464\n", + "Raw spend: 50287.1970291898\n", + "After adstock: 50287.37349977804\n", + "After hill transform: 0.9900171346260764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,901.69\n", + "Adstocked value: 217,902.03\n", + "Saturated value: 0.5445\n", + "Final response: 77817.7788\n", + "Raw spend: 217901.6944455327\n", + "After adstock: 217902.02777886603\n", + "After hill transform: 0.5445321829770032\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,287.20\n", + "Adstocked value: 50,287.37\n", + "Saturated value: 0.9900\n", + "Final response: 27703.0464\n", + "Raw spend: 50287.1970291898\n", + "After adstock: 50287.37349977804\n", + "After hill transform: 0.9900171346260764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,901.69\n", + "Adstocked value: 217,902.03\n", + "Saturated value: 0.5445\n", + "Final response: 77817.7788\n", + "Raw spend: 217901.6944455476\n", + "After adstock: 217902.02777888093\n", + "After hill transform: 0.544532182977013\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,287.20\n", + "Adstocked value: 50,287.37\n", + "Saturated value: 0.9900\n", + "Final response: 27703.0464\n", + "Raw spend: 50287.1970291898\n", + "After adstock: 50287.37349977804\n", + "After hill transform: 0.9900171346260764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,901.69\n", + "Adstocked value: 217,902.03\n", + "Saturated value: 0.5445\n", + "Final response: 77817.7788\n", + "Raw spend: 217901.6944455327\n", + "After adstock: 217902.02777886603\n", + "After hill transform: 0.5445321829770032\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,287.20\n", + "Adstocked value: 50,287.37\n", + "Saturated value: 0.9900\n", + "Final response: 27703.0464\n", + "Raw spend: 50287.1970291898\n", + "After adstock: 50287.37349977804\n", + "After hill transform: 0.9900171346260764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,901.69\n", + "Adstocked value: 217,902.03\n", + "Saturated value: 0.5445\n", + "Final response: 77817.7788\n", + "Raw spend: 217901.6944455327\n", + "After adstock: 217902.02777886603\n", + "After hill transform: 0.5445321829770032\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,287.20\n", + "Adstocked value: 50,287.37\n", + "Saturated value: 0.9900\n", + "Final response: 27703.0464\n", + "Raw spend: 50287.197029204704\n", + "After adstock: 50287.37349979294\n", + "After hill transform: 0.9900171346260845\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,902.16\n", + "Adstocked value: 217,902.50\n", + "Saturated value: 0.5445\n", + "Final response: 77817.8235\n", + "Raw spend: 217902.16319549514\n", + "After adstock: 217902.4965288285\n", + "After hill transform: 0.5445324958814171\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,287.28\n", + "Adstocked value: 50,287.45\n", + "Saturated value: 0.9900\n", + "Final response: 27703.0476\n", + "Raw spend: 50287.275154183546\n", + "After adstock: 50287.451624771784\n", + "After hill transform: 0.9900171772395983\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,902.16\n", + "Adstocked value: 217,902.50\n", + "Saturated value: 0.5445\n", + "Final response: 77817.8235\n", + "Raw spend: 217902.16319549514\n", + "After adstock: 217902.4965288285\n", + "After hill transform: 0.5445324958814171\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,287.28\n", + "Adstocked value: 50,287.45\n", + "Saturated value: 0.9900\n", + "Final response: 27703.0476\n", + "Raw spend: 50287.275154183546\n", + "After adstock: 50287.451624771784\n", + "After hill transform: 0.9900171772395983\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,902.16\n", + "Adstocked value: 217,902.50\n", + "Saturated value: 0.5445\n", + "Final response: 77817.8235\n", + "Raw spend: 217902.16319549514\n", + "After adstock: 217902.4965288285\n", + "After hill transform: 0.5445324958814171\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,287.28\n", + "Adstocked value: 50,287.45\n", + "Saturated value: 0.9900\n", + "Final response: 27703.0476\n", + "Raw spend: 50287.275154183546\n", + "After adstock: 50287.451624771784\n", + "After hill transform: 0.9900171772395983\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,902.16\n", + "Adstocked value: 217,902.50\n", + "Saturated value: 0.5445\n", + "Final response: 77817.8235\n", + "Raw spend: 217902.16319551005\n", + "After adstock: 217902.4965288434\n", + "After hill transform: 0.5445324958814269\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,287.28\n", + "Adstocked value: 50,287.45\n", + "Saturated value: 0.9900\n", + "Final response: 27703.0476\n", + "Raw spend: 50287.275154183546\n", + "After adstock: 50287.451624771784\n", + "After hill transform: 0.9900171772395983\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,902.16\n", + "Adstocked value: 217,902.50\n", + "Saturated value: 0.5445\n", + "Final response: 77817.8235\n", + "Raw spend: 217902.16319549514\n", + "After adstock: 217902.4965288285\n", + "After hill transform: 0.5445324958814171\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,287.28\n", + "Adstocked value: 50,287.45\n", + "Saturated value: 0.9900\n", + "Final response: 27703.0476\n", + "Raw spend: 50287.275154183546\n", + "After adstock: 50287.451624771784\n", + "After hill transform: 0.9900171772395983\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,902.16\n", + "Adstocked value: 217,902.50\n", + "Saturated value: 0.5445\n", + "Final response: 77817.8235\n", + "Raw spend: 217902.16319549514\n", + "After adstock: 217902.4965288285\n", + "After hill transform: 0.5445324958814171\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,287.28\n", + "Adstocked value: 50,287.45\n", + "Saturated value: 0.9900\n", + "Final response: 27703.0476\n", + "Raw spend: 50287.27515419845\n", + "After adstock: 50287.451624786685\n", + "After hill transform: 0.9900171772396064\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,902.16\n", + "Adstocked value: 217,902.50\n", + "Saturated value: 0.5445\n", + "Final response: 77817.8235\n", + "Raw spend: 217902.16319549514\n", + "After adstock: 217902.4965288285\n", + "After hill transform: 0.5445324958814171\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,287.28\n", + "Adstocked value: 50,287.45\n", + "Saturated value: 0.9900\n", + "Final response: 27703.0476\n", + "Raw spend: 50287.275154183546\n", + "After adstock: 50287.451624771784\n", + "After hill transform: 0.9900171772395983\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,902.16\n", + "Adstocked value: 217,902.50\n", + "Saturated value: 0.5445\n", + "Final response: 77817.8235\n", + "Raw spend: 217902.16319549514\n", + "After adstock: 217902.4965288285\n", + "After hill transform: 0.5445324958814171\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,287.28\n", + "Adstocked value: 50,287.45\n", + "Saturated value: 0.9900\n", + "Final response: 27703.0476\n", + "Raw spend: 50287.275154183546\n", + "After adstock: 50287.451624771784\n", + "After hill transform: 0.9900171772395983\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,902.16\n", + "Adstocked value: 217,902.50\n", + "Saturated value: 0.5445\n", + "Final response: 77817.8235\n", + "Raw spend: 217902.16319551005\n", + "After adstock: 217902.4965288434\n", + "After hill transform: 0.5445324958814269\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,287.28\n", + "Adstocked value: 50,287.45\n", + "Saturated value: 0.9900\n", + "Final response: 27703.0476\n", + "Raw spend: 50287.275154183546\n", + "After adstock: 50287.451624771784\n", + "After hill transform: 0.9900171772395983\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,902.16\n", + "Adstocked value: 217,902.50\n", + "Saturated value: 0.5445\n", + "Final response: 77817.8235\n", + "Raw spend: 217902.16319549514\n", + "After adstock: 217902.4965288285\n", + "After hill transform: 0.5445324958814171\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,287.28\n", + "Adstocked value: 50,287.45\n", + "Saturated value: 0.9900\n", + "Final response: 27703.0476\n", + "Raw spend: 50287.275154183546\n", + "After adstock: 50287.451624771784\n", + "After hill transform: 0.9900171772395983\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,902.16\n", + "Adstocked value: 217,902.50\n", + "Saturated value: 0.5445\n", + "Final response: 77817.8235\n", + "Raw spend: 217902.16319549514\n", + "After adstock: 217902.4965288285\n", + "After hill transform: 0.5445324958814171\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,287.28\n", + "Adstocked value: 50,287.45\n", + "Saturated value: 0.9900\n", + "Final response: 27703.0476\n", + "Raw spend: 50287.27515419845\n", + "After adstock: 50287.451624786685\n", + "After hill transform: 0.9900171772396064\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,904.51\n", + "Adstocked value: 217,904.84\n", + "Saturated value: 0.5445\n", + "Final response: 77818.0471\n", + "Raw spend: 217904.5069453074\n", + "After adstock: 217904.84027864074\n", + "After hill transform: 0.5445340603928625\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,287.67\n", + "Adstocked value: 50,287.84\n", + "Saturated value: 0.9900\n", + "Final response: 27703.0536\n", + "Raw spend: 50287.66577915225\n", + "After adstock: 50287.84224974049\n", + "After hill transform: 0.990017390303513\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,904.51\n", + "Adstocked value: 217,904.84\n", + "Saturated value: 0.5445\n", + "Final response: 77818.0471\n", + "Raw spend: 217904.5069453074\n", + "After adstock: 217904.84027864074\n", + "After hill transform: 0.5445340603928625\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,287.67\n", + "Adstocked value: 50,287.84\n", + "Saturated value: 0.9900\n", + "Final response: 27703.0536\n", + "Raw spend: 50287.66577915225\n", + "After adstock: 50287.84224974049\n", + "After hill transform: 0.990017390303513\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,904.51\n", + "Adstocked value: 217,904.84\n", + "Saturated value: 0.5445\n", + "Final response: 77818.0471\n", + "Raw spend: 217904.5069453074\n", + "After adstock: 217904.84027864074\n", + "After hill transform: 0.5445340603928625\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,287.67\n", + "Adstocked value: 50,287.84\n", + "Saturated value: 0.9900\n", + "Final response: 27703.0536\n", + "Raw spend: 50287.66577915225\n", + "After adstock: 50287.84224974049\n", + "After hill transform: 0.990017390303513\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,904.51\n", + "Adstocked value: 217,904.84\n", + "Saturated value: 0.5445\n", + "Final response: 77818.0471\n", + "Raw spend: 217904.5069453223\n", + "After adstock: 217904.84027865564\n", + "After hill transform: 0.5445340603928723\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,287.67\n", + "Adstocked value: 50,287.84\n", + "Saturated value: 0.9900\n", + "Final response: 27703.0536\n", + "Raw spend: 50287.66577915225\n", + "After adstock: 50287.84224974049\n", + "After hill transform: 0.990017390303513\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,904.51\n", + "Adstocked value: 217,904.84\n", + "Saturated value: 0.5445\n", + "Final response: 77818.0471\n", + "Raw spend: 217904.5069453074\n", + "After adstock: 217904.84027864074\n", + "After hill transform: 0.5445340603928625\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,287.67\n", + "Adstocked value: 50,287.84\n", + "Saturated value: 0.9900\n", + "Final response: 27703.0536\n", + "Raw spend: 50287.66577915225\n", + "After adstock: 50287.84224974049\n", + "After hill transform: 0.990017390303513\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,904.51\n", + "Adstocked value: 217,904.84\n", + "Saturated value: 0.5445\n", + "Final response: 77818.0471\n", + "Raw spend: 217904.5069453074\n", + "After adstock: 217904.84027864074\n", + "After hill transform: 0.5445340603928625\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,287.67\n", + "Adstocked value: 50,287.84\n", + "Saturated value: 0.9900\n", + "Final response: 27703.0536\n", + "Raw spend: 50287.66577916715\n", + "After adstock: 50287.84224975539\n", + "After hill transform: 0.9900173903035211\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,904.51\n", + "Adstocked value: 217,904.84\n", + "Saturated value: 0.5445\n", + "Final response: 77818.0471\n", + "Raw spend: 217904.5069453074\n", + "After adstock: 217904.84027864074\n", + "After hill transform: 0.5445340603928625\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,287.67\n", + "Adstocked value: 50,287.84\n", + "Saturated value: 0.9900\n", + "Final response: 27703.0536\n", + "Raw spend: 50287.66577915225\n", + "After adstock: 50287.84224974049\n", + "After hill transform: 0.990017390303513\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,904.51\n", + "Adstocked value: 217,904.84\n", + "Saturated value: 0.5445\n", + "Final response: 77818.0471\n", + "Raw spend: 217904.5069453074\n", + "After adstock: 217904.84027864074\n", + "After hill transform: 0.5445340603928625\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,287.67\n", + "Adstocked value: 50,287.84\n", + "Saturated value: 0.9900\n", + "Final response: 27703.0536\n", + "Raw spend: 50287.66577915225\n", + "After adstock: 50287.84224974049\n", + "After hill transform: 0.990017390303513\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,904.51\n", + "Adstocked value: 217,904.84\n", + "Saturated value: 0.5445\n", + "Final response: 77818.0471\n", + "Raw spend: 217904.5069453223\n", + "After adstock: 217904.84027865564\n", + "After hill transform: 0.5445340603928723\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,287.67\n", + "Adstocked value: 50,287.84\n", + "Saturated value: 0.9900\n", + "Final response: 27703.0536\n", + "Raw spend: 50287.66577915225\n", + "After adstock: 50287.84224974049\n", + "After hill transform: 0.990017390303513\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,904.51\n", + "Adstocked value: 217,904.84\n", + "Saturated value: 0.5445\n", + "Final response: 77818.0471\n", + "Raw spend: 217904.5069453074\n", + "After adstock: 217904.84027864074\n", + "After hill transform: 0.5445340603928625\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,287.67\n", + "Adstocked value: 50,287.84\n", + "Saturated value: 0.9900\n", + "Final response: 27703.0536\n", + "Raw spend: 50287.66577915225\n", + "After adstock: 50287.84224974049\n", + "After hill transform: 0.990017390303513\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,904.51\n", + "Adstocked value: 217,904.84\n", + "Saturated value: 0.5445\n", + "Final response: 77818.0471\n", + "Raw spend: 217904.5069453074\n", + "After adstock: 217904.84027864074\n", + "After hill transform: 0.5445340603928625\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,287.67\n", + "Adstocked value: 50,287.84\n", + "Saturated value: 0.9900\n", + "Final response: 27703.0536\n", + "Raw spend: 50287.66577916715\n", + "After adstock: 50287.84224975539\n", + "After hill transform: 0.9900173903035211\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,916.23\n", + "Adstocked value: 217,916.56\n", + "Saturated value: 0.5445\n", + "Final response: 77819.1649\n", + "Raw spend: 217916.2256943686\n", + "After adstock: 217916.55902770194\n", + "After hill transform: 0.5445418826844981\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,289.62\n", + "Adstocked value: 50,289.80\n", + "Saturated value: 0.9900\n", + "Final response: 27703.0834\n", + "Raw spend: 50289.61890399578\n", + "After adstock: 50289.79537458402\n", + "After hill transform: 0.9900184555307427\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,916.23\n", + "Adstocked value: 217,916.56\n", + "Saturated value: 0.5445\n", + "Final response: 77819.1649\n", + "Raw spend: 217916.2256943686\n", + "After adstock: 217916.55902770194\n", + "After hill transform: 0.5445418826844981\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,289.62\n", + "Adstocked value: 50,289.80\n", + "Saturated value: 0.9900\n", + "Final response: 27703.0834\n", + "Raw spend: 50289.61890399578\n", + "After adstock: 50289.79537458402\n", + "After hill transform: 0.9900184555307427\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,916.23\n", + "Adstocked value: 217,916.56\n", + "Saturated value: 0.5445\n", + "Final response: 77819.1649\n", + "Raw spend: 217916.2256943686\n", + "After adstock: 217916.55902770194\n", + "After hill transform: 0.5445418826844981\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,289.62\n", + "Adstocked value: 50,289.80\n", + "Saturated value: 0.9900\n", + "Final response: 27703.0834\n", + "Raw spend: 50289.61890399578\n", + "After adstock: 50289.79537458402\n", + "After hill transform: 0.9900184555307427\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,916.23\n", + "Adstocked value: 217,916.56\n", + "Saturated value: 0.5445\n", + "Final response: 77819.1649\n", + "Raw spend: 217916.2256943835\n", + "After adstock: 217916.55902771684\n", + "After hill transform: 0.544541882684508\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,289.62\n", + "Adstocked value: 50,289.80\n", + "Saturated value: 0.9900\n", + "Final response: 27703.0834\n", + "Raw spend: 50289.61890399578\n", + "After adstock: 50289.79537458402\n", + "After hill transform: 0.9900184555307427\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,916.23\n", + "Adstocked value: 217,916.56\n", + "Saturated value: 0.5445\n", + "Final response: 77819.1649\n", + "Raw spend: 217916.2256943686\n", + "After adstock: 217916.55902770194\n", + "After hill transform: 0.5445418826844981\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,289.62\n", + "Adstocked value: 50,289.80\n", + "Saturated value: 0.9900\n", + "Final response: 27703.0834\n", + "Raw spend: 50289.61890399578\n", + "After adstock: 50289.79537458402\n", + "After hill transform: 0.9900184555307427\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,916.23\n", + "Adstocked value: 217,916.56\n", + "Saturated value: 0.5445\n", + "Final response: 77819.1649\n", + "Raw spend: 217916.2256943686\n", + "After adstock: 217916.55902770194\n", + "After hill transform: 0.5445418826844981\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,289.62\n", + "Adstocked value: 50,289.80\n", + "Saturated value: 0.9900\n", + "Final response: 27703.0834\n", + "Raw spend: 50289.618904010684\n", + "After adstock: 50289.79537459892\n", + "After hill transform: 0.990018455530751\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,916.23\n", + "Adstocked value: 217,916.56\n", + "Saturated value: 0.5445\n", + "Final response: 77819.1649\n", + "Raw spend: 217916.2256943686\n", + "After adstock: 217916.55902770194\n", + "After hill transform: 0.5445418826844981\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,289.62\n", + "Adstocked value: 50,289.80\n", + "Saturated value: 0.9900\n", + "Final response: 27703.0834\n", + "Raw spend: 50289.61890399578\n", + "After adstock: 50289.79537458402\n", + "After hill transform: 0.9900184555307427\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,916.23\n", + "Adstocked value: 217,916.56\n", + "Saturated value: 0.5445\n", + "Final response: 77819.1649\n", + "Raw spend: 217916.2256943686\n", + "After adstock: 217916.55902770194\n", + "After hill transform: 0.5445418826844981\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,289.62\n", + "Adstocked value: 50,289.80\n", + "Saturated value: 0.9900\n", + "Final response: 27703.0834\n", + "Raw spend: 50289.61890399578\n", + "After adstock: 50289.79537458402\n", + "After hill transform: 0.9900184555307427\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,916.23\n", + "Adstocked value: 217,916.56\n", + "Saturated value: 0.5445\n", + "Final response: 77819.1649\n", + "Raw spend: 217916.2256943835\n", + "After adstock: 217916.55902771684\n", + "After hill transform: 0.544541882684508\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,289.62\n", + "Adstocked value: 50,289.80\n", + "Saturated value: 0.9900\n", + "Final response: 27703.0834\n", + "Raw spend: 50289.61890399578\n", + "After adstock: 50289.79537458402\n", + "After hill transform: 0.9900184555307427\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,916.23\n", + "Adstocked value: 217,916.56\n", + "Saturated value: 0.5445\n", + "Final response: 77819.1649\n", + "Raw spend: 217916.2256943686\n", + "After adstock: 217916.55902770194\n", + "After hill transform: 0.5445418826844981\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,289.62\n", + "Adstocked value: 50,289.80\n", + "Saturated value: 0.9900\n", + "Final response: 27703.0834\n", + "Raw spend: 50289.61890399578\n", + "After adstock: 50289.79537458402\n", + "After hill transform: 0.9900184555307427\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,916.23\n", + "Adstocked value: 217,916.56\n", + "Saturated value: 0.5445\n", + "Final response: 77819.1649\n", + "Raw spend: 217916.2256943686\n", + "After adstock: 217916.55902770194\n", + "After hill transform: 0.5445418826844981\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,289.62\n", + "Adstocked value: 50,289.80\n", + "Saturated value: 0.9900\n", + "Final response: 27703.0834\n", + "Raw spend: 50289.618904010684\n", + "After adstock: 50289.79537459892\n", + "After hill transform: 0.990018455530751\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,974.82\n", + "Adstocked value: 217,975.15\n", + "Saturated value: 0.5446\n", + "Final response: 77824.7533\n", + "Raw spend: 217974.81943967452\n", + "After adstock: 217975.15277300787\n", + "After hill transform: 0.5445809875042944\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,299.38\n", + "Adstocked value: 50,299.56\n", + "Saturated value: 0.9900\n", + "Final response: 27703.2324\n", + "Raw spend: 50299.384528213435\n", + "After adstock: 50299.56099880167\n", + "After hill transform: 0.9900237793591615\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,974.82\n", + "Adstocked value: 217,975.15\n", + "Saturated value: 0.5446\n", + "Final response: 77824.7533\n", + "Raw spend: 217974.81943967452\n", + "After adstock: 217975.15277300787\n", + "After hill transform: 0.5445809875042944\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,299.38\n", + "Adstocked value: 50,299.56\n", + "Saturated value: 0.9900\n", + "Final response: 27703.2324\n", + "Raw spend: 50299.384528213435\n", + "After adstock: 50299.56099880167\n", + "After hill transform: 0.9900237793591615\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,974.82\n", + "Adstocked value: 217,975.15\n", + "Saturated value: 0.5446\n", + "Final response: 77824.7533\n", + "Raw spend: 217974.81943967452\n", + "After adstock: 217975.15277300787\n", + "After hill transform: 0.5445809875042944\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,299.38\n", + "Adstocked value: 50,299.56\n", + "Saturated value: 0.9900\n", + "Final response: 27703.2324\n", + "Raw spend: 50299.384528213435\n", + "After adstock: 50299.56099880167\n", + "After hill transform: 0.9900237793591615\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,974.82\n", + "Adstocked value: 217,975.15\n", + "Saturated value: 0.5446\n", + "Final response: 77824.7533\n", + "Raw spend: 217974.81943968943\n", + "After adstock: 217975.15277302277\n", + "After hill transform: 0.5445809875043043\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,299.38\n", + "Adstocked value: 50,299.56\n", + "Saturated value: 0.9900\n", + "Final response: 27703.2324\n", + "Raw spend: 50299.384528213435\n", + "After adstock: 50299.56099880167\n", + "After hill transform: 0.9900237793591615\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,974.82\n", + "Adstocked value: 217,975.15\n", + "Saturated value: 0.5446\n", + "Final response: 77824.7533\n", + "Raw spend: 217974.81943967452\n", + "After adstock: 217975.15277300787\n", + "After hill transform: 0.5445809875042944\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,299.38\n", + "Adstocked value: 50,299.56\n", + "Saturated value: 0.9900\n", + "Final response: 27703.2324\n", + "Raw spend: 50299.384528213435\n", + "After adstock: 50299.56099880167\n", + "After hill transform: 0.9900237793591615\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,974.82\n", + "Adstocked value: 217,975.15\n", + "Saturated value: 0.5446\n", + "Final response: 77824.7533\n", + "Raw spend: 217974.81943967452\n", + "After adstock: 217975.15277300787\n", + "After hill transform: 0.5445809875042944\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,299.38\n", + "Adstocked value: 50,299.56\n", + "Saturated value: 0.9900\n", + "Final response: 27703.2324\n", + "Raw spend: 50299.38452822834\n", + "After adstock: 50299.560998816574\n", + "After hill transform: 0.9900237793591696\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,974.82\n", + "Adstocked value: 217,975.15\n", + "Saturated value: 0.5446\n", + "Final response: 77824.7533\n", + "Raw spend: 217974.81943967452\n", + "After adstock: 217975.15277300787\n", + "After hill transform: 0.5445809875042944\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,299.38\n", + "Adstocked value: 50,299.56\n", + "Saturated value: 0.9900\n", + "Final response: 27703.2324\n", + "Raw spend: 50299.384528213435\n", + "After adstock: 50299.56099880167\n", + "After hill transform: 0.9900237793591615\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,974.82\n", + "Adstocked value: 217,975.15\n", + "Saturated value: 0.5446\n", + "Final response: 77824.7533\n", + "Raw spend: 217974.81943967452\n", + "After adstock: 217975.15277300787\n", + "After hill transform: 0.5445809875042944\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,299.38\n", + "Adstocked value: 50,299.56\n", + "Saturated value: 0.9900\n", + "Final response: 27703.2324\n", + "Raw spend: 50299.384528213435\n", + "After adstock: 50299.56099880167\n", + "After hill transform: 0.9900237793591615\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,974.82\n", + "Adstocked value: 217,975.15\n", + "Saturated value: 0.5446\n", + "Final response: 77824.7533\n", + "Raw spend: 217974.81943968943\n", + "After adstock: 217975.15277302277\n", + "After hill transform: 0.5445809875043043\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,299.38\n", + "Adstocked value: 50,299.56\n", + "Saturated value: 0.9900\n", + "Final response: 27703.2324\n", + "Raw spend: 50299.384528213435\n", + "After adstock: 50299.56099880167\n", + "After hill transform: 0.9900237793591615\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,974.82\n", + "Adstocked value: 217,975.15\n", + "Saturated value: 0.5446\n", + "Final response: 77824.7533\n", + "Raw spend: 217974.81943967452\n", + "After adstock: 217975.15277300787\n", + "After hill transform: 0.5445809875042944\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,299.38\n", + "Adstocked value: 50,299.56\n", + "Saturated value: 0.9900\n", + "Final response: 27703.2324\n", + "Raw spend: 50299.384528213435\n", + "After adstock: 50299.56099880167\n", + "After hill transform: 0.9900237793591615\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,974.82\n", + "Adstocked value: 217,975.15\n", + "Saturated value: 0.5446\n", + "Final response: 77824.7533\n", + "Raw spend: 217974.81943967452\n", + "After adstock: 217975.15277300787\n", + "After hill transform: 0.5445809875042944\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,299.38\n", + "Adstocked value: 50,299.56\n", + "Saturated value: 0.9900\n", + "Final response: 27703.2324\n", + "Raw spend: 50299.38452822834\n", + "After adstock: 50299.560998816574\n", + "After hill transform: 0.9900237793591696\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 218,279.67\n", + "Adstocked value: 218,280.00\n", + "Saturated value: 0.5448\n", + "Final response: 77853.8025\n", + "Raw spend: 218279.66588687652\n", + "After adstock: 218279.99922020987\n", + "After hill transform: 0.5447842603341979\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,350.19\n", + "Adstocked value: 50,350.37\n", + "Saturated value: 0.9901\n", + "Final response: 27704.0057\n", + "Raw spend: 50350.18901420543\n", + "After adstock: 50350.36548479367\n", + "After hill transform: 0.9900514140034106\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 218,279.67\n", + "Adstocked value: 218,280.00\n", + "Saturated value: 0.5448\n", + "Final response: 77853.8025\n", + "Raw spend: 218279.66588687652\n", + "After adstock: 218279.99922020987\n", + "After hill transform: 0.5447842603341979\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,350.19\n", + "Adstocked value: 50,350.37\n", + "Saturated value: 0.9901\n", + "Final response: 27704.0057\n", + "Raw spend: 50350.18901420543\n", + "After adstock: 50350.36548479367\n", + "After hill transform: 0.9900514140034106\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 218,279.67\n", + "Adstocked value: 218,280.00\n", + "Saturated value: 0.5448\n", + "Final response: 77853.8025\n", + "Raw spend: 218279.66588687652\n", + "After adstock: 218279.99922020987\n", + "After hill transform: 0.5447842603341979\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,350.19\n", + "Adstocked value: 50,350.37\n", + "Saturated value: 0.9901\n", + "Final response: 27704.0057\n", + "Raw spend: 50350.18901420543\n", + "After adstock: 50350.36548479367\n", + "After hill transform: 0.9900514140034106\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 218,279.67\n", + "Adstocked value: 218,280.00\n", + "Saturated value: 0.5448\n", + "Final response: 77853.8025\n", + "Raw spend: 218279.66588689142\n", + "After adstock: 218279.99922022477\n", + "After hill transform: 0.5447842603342079\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,350.19\n", + "Adstocked value: 50,350.37\n", + "Saturated value: 0.9901\n", + "Final response: 27704.0057\n", + "Raw spend: 50350.18901420543\n", + "After adstock: 50350.36548479367\n", + "After hill transform: 0.9900514140034106\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 218,279.67\n", + "Adstocked value: 218,280.00\n", + "Saturated value: 0.5448\n", + "Final response: 77853.8025\n", + "Raw spend: 218279.66588687652\n", + "After adstock: 218279.99922020987\n", + "After hill transform: 0.5447842603341979\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,350.19\n", + "Adstocked value: 50,350.37\n", + "Saturated value: 0.9901\n", + "Final response: 27704.0057\n", + "Raw spend: 50350.18901420543\n", + "After adstock: 50350.36548479367\n", + "After hill transform: 0.9900514140034106\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 218,279.67\n", + "Adstocked value: 218,280.00\n", + "Saturated value: 0.5448\n", + "Final response: 77853.8025\n", + "Raw spend: 218279.66588687652\n", + "After adstock: 218279.99922020987\n", + "After hill transform: 0.5447842603341979\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,350.19\n", + "Adstocked value: 50,350.37\n", + "Saturated value: 0.9901\n", + "Final response: 27704.0057\n", + "Raw spend: 50350.189014220334\n", + "After adstock: 50350.36548480857\n", + "After hill transform: 0.9900514140034187\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 218,279.67\n", + "Adstocked value: 218,280.00\n", + "Saturated value: 0.5448\n", + "Final response: 77853.8025\n", + "Raw spend: 218279.66588687652\n", + "After adstock: 218279.99922020987\n", + "After hill transform: 0.5447842603341979\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,350.19\n", + "Adstocked value: 50,350.37\n", + "Saturated value: 0.9901\n", + "Final response: 27704.0057\n", + "Raw spend: 50350.18901420543\n", + "After adstock: 50350.36548479367\n", + "After hill transform: 0.9900514140034106\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 218,279.67\n", + "Adstocked value: 218,280.00\n", + "Saturated value: 0.5448\n", + "Final response: 77853.8025\n", + "Raw spend: 218279.66588687652\n", + "After adstock: 218279.99922020987\n", + "After hill transform: 0.5447842603341979\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,350.19\n", + "Adstocked value: 50,350.37\n", + "Saturated value: 0.9901\n", + "Final response: 27704.0057\n", + "Raw spend: 50350.18901420543\n", + "After adstock: 50350.36548479367\n", + "After hill transform: 0.9900514140034106\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 218,279.67\n", + "Adstocked value: 218,280.00\n", + "Saturated value: 0.5448\n", + "Final response: 77853.8025\n", + "Raw spend: 218279.66588689142\n", + "After adstock: 218279.99922022477\n", + "After hill transform: 0.5447842603342079\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,350.19\n", + "Adstocked value: 50,350.37\n", + "Saturated value: 0.9901\n", + "Final response: 27704.0057\n", + "Raw spend: 50350.18901420543\n", + "After adstock: 50350.36548479367\n", + "After hill transform: 0.9900514140034106\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 218,279.67\n", + "Adstocked value: 218,280.00\n", + "Saturated value: 0.5448\n", + "Final response: 77853.8025\n", + "Raw spend: 218279.66588687652\n", + "After adstock: 218279.99922020987\n", + "After hill transform: 0.5447842603341979\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,350.19\n", + "Adstocked value: 50,350.37\n", + "Saturated value: 0.9901\n", + "Final response: 27704.0057\n", + "Raw spend: 50350.18901420543\n", + "After adstock: 50350.36548479367\n", + "After hill transform: 0.9900514140034106\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 218,279.67\n", + "Adstocked value: 218,280.00\n", + "Saturated value: 0.5448\n", + "Final response: 77853.8025\n", + "Raw spend: 218279.66588687652\n", + "After adstock: 218279.99922020987\n", + "After hill transform: 0.5447842603341979\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,350.19\n", + "Adstocked value: 50,350.37\n", + "Saturated value: 0.9901\n", + "Final response: 27704.0057\n", + "Raw spend: 50350.189014220334\n", + "After adstock: 50350.36548480857\n", + "After hill transform: 0.9900514140034187\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 219,744.51\n", + "Adstocked value: 219,744.85\n", + "Saturated value: 0.5458\n", + "Final response: 77992.7965\n", + "Raw spend: 219744.5119440486\n", + "After adstock: 219744.84527738194\n", + "After hill transform: 0.5457568749556506\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,594.32\n", + "Adstocked value: 50,594.49\n", + "Saturated value: 0.9902\n", + "Final response: 27707.6813\n", + "Raw spend: 50594.31751020513\n", + "After adstock: 50594.49398079337\n", + "After hill transform: 0.9901827699701492\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 219,744.51\n", + "Adstocked value: 219,744.85\n", + "Saturated value: 0.5458\n", + "Final response: 77992.7965\n", + "Raw spend: 219744.5119440486\n", + "After adstock: 219744.84527738194\n", + "After hill transform: 0.5457568749556506\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,594.32\n", + "Adstocked value: 50,594.49\n", + "Saturated value: 0.9902\n", + "Final response: 27707.6813\n", + "Raw spend: 50594.31751020513\n", + "After adstock: 50594.49398079337\n", + "After hill transform: 0.9901827699701492\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 219,744.51\n", + "Adstocked value: 219,744.85\n", + "Saturated value: 0.5458\n", + "Final response: 77992.7965\n", + "Raw spend: 219744.5119440486\n", + "After adstock: 219744.84527738194\n", + "After hill transform: 0.5457568749556506\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,594.32\n", + "Adstocked value: 50,594.49\n", + "Saturated value: 0.9902\n", + "Final response: 27707.6813\n", + "Raw spend: 50594.31751020513\n", + "After adstock: 50594.49398079337\n", + "After hill transform: 0.9901827699701492\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 219,744.51\n", + "Adstocked value: 219,744.85\n", + "Saturated value: 0.5458\n", + "Final response: 77992.7965\n", + "Raw spend: 219744.5119440635\n", + "After adstock: 219744.84527739685\n", + "After hill transform: 0.5457568749556604\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,594.32\n", + "Adstocked value: 50,594.49\n", + "Saturated value: 0.9902\n", + "Final response: 27707.6813\n", + "Raw spend: 50594.31751020513\n", + "After adstock: 50594.49398079337\n", + "After hill transform: 0.9901827699701492\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 219,744.51\n", + "Adstocked value: 219,744.85\n", + "Saturated value: 0.5458\n", + "Final response: 77992.7965\n", + "Raw spend: 219744.5119440486\n", + "After adstock: 219744.84527738194\n", + "After hill transform: 0.5457568749556506\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,594.32\n", + "Adstocked value: 50,594.49\n", + "Saturated value: 0.9902\n", + "Final response: 27707.6813\n", + "Raw spend: 50594.31751020513\n", + "After adstock: 50594.49398079337\n", + "After hill transform: 0.9901827699701492\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 219,744.51\n", + "Adstocked value: 219,744.85\n", + "Saturated value: 0.5458\n", + "Final response: 77992.7965\n", + "Raw spend: 219744.5119440486\n", + "After adstock: 219744.84527738194\n", + "After hill transform: 0.5457568749556506\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,594.32\n", + "Adstocked value: 50,594.49\n", + "Saturated value: 0.9902\n", + "Final response: 27707.6813\n", + "Raw spend: 50594.31751022003\n", + "After adstock: 50594.49398080827\n", + "After hill transform: 0.9901827699701571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 219,744.51\n", + "Adstocked value: 219,744.85\n", + "Saturated value: 0.5458\n", + "Final response: 77992.7965\n", + "Raw spend: 219744.5119440486\n", + "After adstock: 219744.84527738194\n", + "After hill transform: 0.5457568749556506\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,594.32\n", + "Adstocked value: 50,594.49\n", + "Saturated value: 0.9902\n", + "Final response: 27707.6813\n", + "Raw spend: 50594.31751020513\n", + "After adstock: 50594.49398079337\n", + "After hill transform: 0.9901827699701492\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 219,744.51\n", + "Adstocked value: 219,744.85\n", + "Saturated value: 0.5458\n", + "Final response: 77992.7965\n", + "Raw spend: 219744.5119440486\n", + "After adstock: 219744.84527738194\n", + "After hill transform: 0.5457568749556506\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,594.32\n", + "Adstocked value: 50,594.49\n", + "Saturated value: 0.9902\n", + "Final response: 27707.6813\n", + "Raw spend: 50594.31751020513\n", + "After adstock: 50594.49398079337\n", + "After hill transform: 0.9901827699701492\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 219,744.51\n", + "Adstocked value: 219,744.85\n", + "Saturated value: 0.5458\n", + "Final response: 77992.7965\n", + "Raw spend: 219744.5119440635\n", + "After adstock: 219744.84527739685\n", + "After hill transform: 0.5457568749556604\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,594.32\n", + "Adstocked value: 50,594.49\n", + "Saturated value: 0.9902\n", + "Final response: 27707.6813\n", + "Raw spend: 50594.31751020513\n", + "After adstock: 50594.49398079337\n", + "After hill transform: 0.9901827699701492\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 219,744.51\n", + "Adstocked value: 219,744.85\n", + "Saturated value: 0.5458\n", + "Final response: 77992.7965\n", + "Raw spend: 219744.5119440486\n", + "After adstock: 219744.84527738194\n", + "After hill transform: 0.5457568749556506\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,594.32\n", + "Adstocked value: 50,594.49\n", + "Saturated value: 0.9902\n", + "Final response: 27707.6813\n", + "Raw spend: 50594.31751020513\n", + "After adstock: 50594.49398079337\n", + "After hill transform: 0.9901827699701492\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 219,744.51\n", + "Adstocked value: 219,744.85\n", + "Saturated value: 0.5458\n", + "Final response: 77992.7965\n", + "Raw spend: 219744.5119440486\n", + "After adstock: 219744.84527738194\n", + "After hill transform: 0.5457568749556506\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,594.32\n", + "Adstocked value: 50,594.49\n", + "Saturated value: 0.9902\n", + "Final response: 27707.6813\n", + "Raw spend: 50594.31751022003\n", + "After adstock: 50594.49398080827\n", + "After hill transform: 0.9901827699701571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 222,129.79\n", + "Adstocked value: 222,130.12\n", + "Saturated value: 0.5473\n", + "Final response: 78217.0503\n", + "Raw spend: 222129.78633094922\n", + "After adstock: 222130.11966428257\n", + "After hill transform: 0.5473260971516912\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993589715\n", + "After adstock: 50991.62946417795\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 222,129.79\n", + "Adstocked value: 222,130.12\n", + "Saturated value: 0.5473\n", + "Final response: 78217.0503\n", + "Raw spend: 222129.78633094922\n", + "After adstock: 222130.11966428257\n", + "After hill transform: 0.5473260971516912\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993589715\n", + "After adstock: 50991.62946417795\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 222,129.79\n", + "Adstocked value: 222,130.12\n", + "Saturated value: 0.5473\n", + "Final response: 78217.0503\n", + "Raw spend: 222129.78633094922\n", + "After adstock: 222130.11966428257\n", + "After hill transform: 0.5473260971516912\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993589715\n", + "After adstock: 50991.62946417795\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 222,129.79\n", + "Adstocked value: 222,130.12\n", + "Saturated value: 0.5473\n", + "Final response: 78217.0503\n", + "Raw spend: 222129.78633096413\n", + "After adstock: 222130.11966429747\n", + "After hill transform: 0.547326097151701\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993589715\n", + "After adstock: 50991.62946417795\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 222,129.79\n", + "Adstocked value: 222,130.12\n", + "Saturated value: 0.5473\n", + "Final response: 78217.0503\n", + "Raw spend: 222129.78633094922\n", + "After adstock: 222130.11966428257\n", + "After hill transform: 0.5473260971516912\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993589715\n", + "After adstock: 50991.62946417795\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 222,129.79\n", + "Adstocked value: 222,130.12\n", + "Saturated value: 0.5473\n", + "Final response: 78217.0503\n", + "Raw spend: 222129.78633094922\n", + "After adstock: 222130.11966428257\n", + "After hill transform: 0.5473260971516912\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993574814\n", + "After adstock: 50991.62946416305\n", + "After hill transform: 0.9903914825155633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 222,129.79\n", + "Adstocked value: 222,130.12\n", + "Saturated value: 0.5473\n", + "Final response: 78217.0503\n", + "Raw spend: 222129.78633094922\n", + "After adstock: 222130.11966428257\n", + "After hill transform: 0.5473260971516912\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993589715\n", + "After adstock: 50991.62946417795\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 222,129.79\n", + "Adstocked value: 222,130.12\n", + "Saturated value: 0.5473\n", + "Final response: 78217.0503\n", + "Raw spend: 222129.78633094922\n", + "After adstock: 222130.11966428257\n", + "After hill transform: 0.5473260971516912\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993589715\n", + "After adstock: 50991.62946417795\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 222,129.79\n", + "Adstocked value: 222,130.12\n", + "Saturated value: 0.5473\n", + "Final response: 78217.0503\n", + "Raw spend: 222129.78633096413\n", + "After adstock: 222130.11966429747\n", + "After hill transform: 0.547326097151701\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993589715\n", + "After adstock: 50991.62946417795\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 222,129.79\n", + "Adstocked value: 222,130.12\n", + "Saturated value: 0.5473\n", + "Final response: 78217.0503\n", + "Raw spend: 222129.78633094922\n", + "After adstock: 222130.11966428257\n", + "After hill transform: 0.5473260971516912\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993589715\n", + "After adstock: 50991.62946417795\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 222,129.79\n", + "Adstocked value: 222,130.12\n", + "Saturated value: 0.5473\n", + "Final response: 78217.0503\n", + "Raw spend: 222129.78633094922\n", + "After adstock: 222130.11966428257\n", + "After hill transform: 0.5473260971516912\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993574814\n", + "After adstock: 50991.62946416305\n", + "After hill transform: 0.9903914825155633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 222,133.27\n", + "Adstocked value: 222,133.60\n", + "Saturated value: 0.5473\n", + "Final response: 78217.3756\n", + "Raw spend: 222133.26589460133\n", + "After adstock: 222133.59922793467\n", + "After hill transform: 0.5473283732777834\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 222,133.27\n", + "Adstocked value: 222,133.60\n", + "Saturated value: 0.5473\n", + "Final response: 78217.3756\n", + "Raw spend: 222133.26589460133\n", + "After adstock: 222133.59922793467\n", + "After hill transform: 0.5473283732777834\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 222,133.27\n", + "Adstocked value: 222,133.60\n", + "Saturated value: 0.5473\n", + "Final response: 78217.3756\n", + "Raw spend: 222133.26589460133\n", + "After adstock: 222133.59922793467\n", + "After hill transform: 0.5473283732777834\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 222,133.27\n", + "Adstocked value: 222,133.60\n", + "Saturated value: 0.5473\n", + "Final response: 78217.3756\n", + "Raw spend: 222133.26589461623\n", + "After adstock: 222133.59922794957\n", + "After hill transform: 0.5473283732777933\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 222,133.27\n", + "Adstocked value: 222,133.60\n", + "Saturated value: 0.5473\n", + "Final response: 78217.3756\n", + "Raw spend: 222133.26589460133\n", + "After adstock: 222133.59922793467\n", + "After hill transform: 0.5473283732777834\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 222,133.27\n", + "Adstocked value: 222,133.60\n", + "Saturated value: 0.5473\n", + "Final response: 78217.3756\n", + "Raw spend: 222133.26589460133\n", + "After adstock: 222133.59922793467\n", + "After hill transform: 0.5473283732777834\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993574836\n", + "After adstock: 50991.629464163074\n", + "After hill transform: 0.9903914825155633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 222,133.27\n", + "Adstocked value: 222,133.60\n", + "Saturated value: 0.5473\n", + "Final response: 78217.3756\n", + "Raw spend: 222133.26589460133\n", + "After adstock: 222133.59922793467\n", + "After hill transform: 0.5473283732777834\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 222,133.27\n", + "Adstocked value: 222,133.60\n", + "Saturated value: 0.5473\n", + "Final response: 78217.3756\n", + "Raw spend: 222133.26589460133\n", + "After adstock: 222133.59922793467\n", + "After hill transform: 0.5473283732777834\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 222,133.27\n", + "Adstocked value: 222,133.60\n", + "Saturated value: 0.5473\n", + "Final response: 78217.3756\n", + "Raw spend: 222133.26589461623\n", + "After adstock: 222133.59922794957\n", + "After hill transform: 0.5473283732777933\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 222,133.27\n", + "Adstocked value: 222,133.60\n", + "Saturated value: 0.5473\n", + "Final response: 78217.3756\n", + "Raw spend: 222133.26589460133\n", + "After adstock: 222133.59922793467\n", + "After hill transform: 0.5473283732777834\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 222,133.27\n", + "Adstocked value: 222,133.60\n", + "Saturated value: 0.5473\n", + "Final response: 78217.3756\n", + "Raw spend: 222133.26589460133\n", + "After adstock: 222133.59922793467\n", + "After hill transform: 0.5473283732777834\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993574836\n", + "After adstock: 50991.629464163074\n", + "After hill transform: 0.9903914825155633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 222,151.39\n", + "Adstocked value: 222,151.72\n", + "Saturated value: 0.5473\n", + "Final response: 78219.0696\n", + "Raw spend: 222151.38862199162\n", + "After adstock: 222151.72195532496\n", + "After hill transform: 0.5473402274927986\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 222,151.39\n", + "Adstocked value: 222,151.72\n", + "Saturated value: 0.5473\n", + "Final response: 78219.0696\n", + "Raw spend: 222151.38862199162\n", + "After adstock: 222151.72195532496\n", + "After hill transform: 0.5473402274927986\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 222,151.39\n", + "Adstocked value: 222,151.72\n", + "Saturated value: 0.5473\n", + "Final response: 78219.0696\n", + "Raw spend: 222151.38862199162\n", + "After adstock: 222151.72195532496\n", + "After hill transform: 0.5473402274927986\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 222,151.39\n", + "Adstocked value: 222,151.72\n", + "Saturated value: 0.5473\n", + "Final response: 78219.0696\n", + "Raw spend: 222151.38862200652\n", + "After adstock: 222151.72195533986\n", + "After hill transform: 0.5473402274928085\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 222,151.39\n", + "Adstocked value: 222,151.72\n", + "Saturated value: 0.5473\n", + "Final response: 78219.0696\n", + "Raw spend: 222151.38862199162\n", + "After adstock: 222151.72195532496\n", + "After hill transform: 0.5473402274927986\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 222,151.39\n", + "Adstocked value: 222,151.72\n", + "Saturated value: 0.5473\n", + "Final response: 78219.0696\n", + "Raw spend: 222151.38862199162\n", + "After adstock: 222151.72195532496\n", + "After hill transform: 0.5473402274927986\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993574836\n", + "After adstock: 50991.629464163074\n", + "After hill transform: 0.9903914825155633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 222,151.39\n", + "Adstocked value: 222,151.72\n", + "Saturated value: 0.5473\n", + "Final response: 78219.0696\n", + "Raw spend: 222151.38862199162\n", + "After adstock: 222151.72195532496\n", + "After hill transform: 0.5473402274927986\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 222,151.39\n", + "Adstocked value: 222,151.72\n", + "Saturated value: 0.5473\n", + "Final response: 78219.0696\n", + "Raw spend: 222151.38862199162\n", + "After adstock: 222151.72195532496\n", + "After hill transform: 0.5473402274927986\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 222,151.39\n", + "Adstocked value: 222,151.72\n", + "Saturated value: 0.5473\n", + "Final response: 78219.0696\n", + "Raw spend: 222151.38862200652\n", + "After adstock: 222151.72195533986\n", + "After hill transform: 0.5473402274928085\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 222,151.39\n", + "Adstocked value: 222,151.72\n", + "Saturated value: 0.5473\n", + "Final response: 78219.0696\n", + "Raw spend: 222151.38862199162\n", + "After adstock: 222151.72195532496\n", + "After hill transform: 0.5473402274927986\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 222,151.39\n", + "Adstocked value: 222,151.72\n", + "Saturated value: 0.5473\n", + "Final response: 78219.0696\n", + "Raw spend: 222151.38862199162\n", + "After adstock: 222151.72195532496\n", + "After hill transform: 0.5473402274927986\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993574836\n", + "After adstock: 50991.629464163074\n", + "After hill transform: 0.9903914825155633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 222,242.00\n", + "Adstocked value: 222,242.34\n", + "Saturated value: 0.5474\n", + "Final response: 78227.5377\n", + "Raw spend: 222242.00225847505\n", + "After adstock: 222242.3355918084\n", + "After hill transform: 0.5473994832602368\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 222,242.00\n", + "Adstocked value: 222,242.34\n", + "Saturated value: 0.5474\n", + "Final response: 78227.5377\n", + "Raw spend: 222242.00225847505\n", + "After adstock: 222242.3355918084\n", + "After hill transform: 0.5473994832602368\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 222,242.00\n", + "Adstocked value: 222,242.34\n", + "Saturated value: 0.5474\n", + "Final response: 78227.5377\n", + "Raw spend: 222242.00225847505\n", + "After adstock: 222242.3355918084\n", + "After hill transform: 0.5473994832602368\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 222,242.00\n", + "Adstocked value: 222,242.34\n", + "Saturated value: 0.5474\n", + "Final response: 78227.5377\n", + "Raw spend: 222242.00225848996\n", + "After adstock: 222242.3355918233\n", + "After hill transform: 0.5473994832602465\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 222,242.00\n", + "Adstocked value: 222,242.34\n", + "Saturated value: 0.5474\n", + "Final response: 78227.5377\n", + "Raw spend: 222242.00225847505\n", + "After adstock: 222242.3355918084\n", + "After hill transform: 0.5473994832602368\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 222,242.00\n", + "Adstocked value: 222,242.34\n", + "Saturated value: 0.5474\n", + "Final response: 78227.5377\n", + "Raw spend: 222242.00225847505\n", + "After adstock: 222242.3355918084\n", + "After hill transform: 0.5473994832602368\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993574836\n", + "After adstock: 50991.629464163074\n", + "After hill transform: 0.9903914825155633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 222,242.00\n", + "Adstocked value: 222,242.34\n", + "Saturated value: 0.5474\n", + "Final response: 78227.5377\n", + "Raw spend: 222242.00225847505\n", + "After adstock: 222242.3355918084\n", + "After hill transform: 0.5473994832602368\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 222,242.00\n", + "Adstocked value: 222,242.34\n", + "Saturated value: 0.5474\n", + "Final response: 78227.5377\n", + "Raw spend: 222242.00225847505\n", + "After adstock: 222242.3355918084\n", + "After hill transform: 0.5473994832602368\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 222,242.00\n", + "Adstocked value: 222,242.34\n", + "Saturated value: 0.5474\n", + "Final response: 78227.5377\n", + "Raw spend: 222242.00225848996\n", + "After adstock: 222242.3355918233\n", + "After hill transform: 0.5473994832602465\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 222,242.00\n", + "Adstocked value: 222,242.34\n", + "Saturated value: 0.5474\n", + "Final response: 78227.5377\n", + "Raw spend: 222242.00225847505\n", + "After adstock: 222242.3355918084\n", + "After hill transform: 0.5473994832602368\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 222,242.00\n", + "Adstocked value: 222,242.34\n", + "Saturated value: 0.5474\n", + "Final response: 78227.5377\n", + "Raw spend: 222242.00225847505\n", + "After adstock: 222242.3355918084\n", + "After hill transform: 0.5473994832602368\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993574836\n", + "After adstock: 50991.629464163074\n", + "After hill transform: 0.9903914825155633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 222,676.95\n", + "Adstocked value: 222,677.28\n", + "Saturated value: 0.5477\n", + "Final response: 78268.1339\n", + "Raw spend: 222676.94771304223\n", + "After adstock: 222677.28104637557\n", + "After hill transform: 0.5476835563612931\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 222,676.95\n", + "Adstocked value: 222,677.28\n", + "Saturated value: 0.5477\n", + "Final response: 78268.1339\n", + "Raw spend: 222676.94771304223\n", + "After adstock: 222677.28104637557\n", + "After hill transform: 0.5476835563612931\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 222,676.95\n", + "Adstocked value: 222,677.28\n", + "Saturated value: 0.5477\n", + "Final response: 78268.1339\n", + "Raw spend: 222676.94771304223\n", + "After adstock: 222677.28104637557\n", + "After hill transform: 0.5476835563612931\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 222,676.95\n", + "Adstocked value: 222,677.28\n", + "Saturated value: 0.5477\n", + "Final response: 78268.1339\n", + "Raw spend: 222676.94771305713\n", + "After adstock: 222677.28104639048\n", + "After hill transform: 0.5476835563613027\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 222,676.95\n", + "Adstocked value: 222,677.28\n", + "Saturated value: 0.5477\n", + "Final response: 78268.1339\n", + "Raw spend: 222676.94771304223\n", + "After adstock: 222677.28104637557\n", + "After hill transform: 0.5476835563612931\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 222,676.95\n", + "Adstocked value: 222,677.28\n", + "Saturated value: 0.5477\n", + "Final response: 78268.1339\n", + "Raw spend: 222676.94771304223\n", + "After adstock: 222677.28104637557\n", + "After hill transform: 0.5476835563612931\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993574836\n", + "After adstock: 50991.629464163074\n", + "After hill transform: 0.9903914825155633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 222,676.95\n", + "Adstocked value: 222,677.28\n", + "Saturated value: 0.5477\n", + "Final response: 78268.1339\n", + "Raw spend: 222676.94771304223\n", + "After adstock: 222677.28104637557\n", + "After hill transform: 0.5476835563612931\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 222,676.95\n", + "Adstocked value: 222,677.28\n", + "Saturated value: 0.5477\n", + "Final response: 78268.1339\n", + "Raw spend: 222676.94771304223\n", + "After adstock: 222677.28104637557\n", + "After hill transform: 0.5476835563612931\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 222,676.95\n", + "Adstocked value: 222,677.28\n", + "Saturated value: 0.5477\n", + "Final response: 78268.1339\n", + "Raw spend: 222676.94771305713\n", + "After adstock: 222677.28104639048\n", + "After hill transform: 0.5476835563613027\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 222,676.95\n", + "Adstocked value: 222,677.28\n", + "Saturated value: 0.5477\n", + "Final response: 78268.1339\n", + "Raw spend: 222676.94771304223\n", + "After adstock: 222677.28104637557\n", + "After hill transform: 0.5476835563612931\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 222,676.95\n", + "Adstocked value: 222,677.28\n", + "Saturated value: 0.5477\n", + "Final response: 78268.1339\n", + "Raw spend: 222676.94771304223\n", + "After adstock: 222677.28104637557\n", + "After hill transform: 0.5476835563612931\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993574836\n", + "After adstock: 50991.629464163074\n", + "After hill transform: 0.9903914825155633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 224,851.67\n", + "Adstocked value: 224,852.01\n", + "Saturated value: 0.5491\n", + "Final response: 78469.8664\n", + "Raw spend: 224851.6749858574\n", + "After adstock: 224852.00831919073\n", + "After hill transform: 0.5490951854246302\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 224,851.67\n", + "Adstocked value: 224,852.01\n", + "Saturated value: 0.5491\n", + "Final response: 78469.8664\n", + "Raw spend: 224851.6749858574\n", + "After adstock: 224852.00831919073\n", + "After hill transform: 0.5490951854246302\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 224,851.67\n", + "Adstocked value: 224,852.01\n", + "Saturated value: 0.5491\n", + "Final response: 78469.8664\n", + "Raw spend: 224851.6749858574\n", + "After adstock: 224852.00831919073\n", + "After hill transform: 0.5490951854246302\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 224,851.67\n", + "Adstocked value: 224,852.01\n", + "Saturated value: 0.5491\n", + "Final response: 78469.8664\n", + "Raw spend: 224851.6749858723\n", + "After adstock: 224852.00831920563\n", + "After hill transform: 0.5490951854246399\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 224,851.67\n", + "Adstocked value: 224,852.01\n", + "Saturated value: 0.5491\n", + "Final response: 78469.8664\n", + "Raw spend: 224851.6749858574\n", + "After adstock: 224852.00831919073\n", + "After hill transform: 0.5490951854246302\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 224,851.67\n", + "Adstocked value: 224,852.01\n", + "Saturated value: 0.5491\n", + "Final response: 78469.8664\n", + "Raw spend: 224851.6749858574\n", + "After adstock: 224852.00831919073\n", + "After hill transform: 0.5490951854246302\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993574836\n", + "After adstock: 50991.629464163074\n", + "After hill transform: 0.9903914825155633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 224,851.67\n", + "Adstocked value: 224,852.01\n", + "Saturated value: 0.5491\n", + "Final response: 78469.8664\n", + "Raw spend: 224851.6749858574\n", + "After adstock: 224852.00831919073\n", + "After hill transform: 0.5490951854246302\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 224,851.67\n", + "Adstocked value: 224,852.01\n", + "Saturated value: 0.5491\n", + "Final response: 78469.8664\n", + "Raw spend: 224851.6749858574\n", + "After adstock: 224852.00831919073\n", + "After hill transform: 0.5490951854246302\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 224,851.67\n", + "Adstocked value: 224,852.01\n", + "Saturated value: 0.5491\n", + "Final response: 78469.8664\n", + "Raw spend: 224851.6749858723\n", + "After adstock: 224852.00831920563\n", + "After hill transform: 0.5490951854246399\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 224,851.67\n", + "Adstocked value: 224,852.01\n", + "Saturated value: 0.5491\n", + "Final response: 78469.8664\n", + "Raw spend: 224851.6749858574\n", + "After adstock: 224852.00831919073\n", + "After hill transform: 0.5490951854246302\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 224,851.67\n", + "Adstocked value: 224,852.01\n", + "Saturated value: 0.5491\n", + "Final response: 78469.8664\n", + "Raw spend: 224851.6749858574\n", + "After adstock: 224852.00831919073\n", + "After hill transform: 0.5490951854246302\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993574836\n", + "After adstock: 50991.629464163074\n", + "After hill transform: 0.9903914825155633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 235,725.31\n", + "Adstocked value: 235,725.64\n", + "Saturated value: 0.5559\n", + "Final response: 79448.4626\n", + "Raw spend: 235725.311349813\n", + "After adstock: 235725.64468314635\n", + "After hill transform: 0.5559429408283649\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993587045\n", + "After adstock: 50991.62946417528\n", + "After hill transform: 0.9903914825155696\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 235,725.31\n", + "Adstocked value: 235,725.64\n", + "Saturated value: 0.5559\n", + "Final response: 79448.4626\n", + "Raw spend: 235725.311349813\n", + "After adstock: 235725.64468314635\n", + "After hill transform: 0.5559429408283649\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993587045\n", + "After adstock: 50991.62946417528\n", + "After hill transform: 0.9903914825155696\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 235,725.31\n", + "Adstocked value: 235,725.64\n", + "Saturated value: 0.5559\n", + "Final response: 79448.4626\n", + "Raw spend: 235725.311349813\n", + "After adstock: 235725.64468314635\n", + "After hill transform: 0.5559429408283649\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993587045\n", + "After adstock: 50991.62946417528\n", + "After hill transform: 0.9903914825155696\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 235,725.31\n", + "Adstocked value: 235,725.64\n", + "Saturated value: 0.5559\n", + "Final response: 79448.4626\n", + "Raw spend: 235725.3113498279\n", + "After adstock: 235725.64468316126\n", + "After hill transform: 0.555942940828374\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993587045\n", + "After adstock: 50991.62946417528\n", + "After hill transform: 0.9903914825155696\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 235,725.31\n", + "Adstocked value: 235,725.64\n", + "Saturated value: 0.5559\n", + "Final response: 79448.4626\n", + "Raw spend: 235725.311349813\n", + "After adstock: 235725.64468314635\n", + "After hill transform: 0.5559429408283649\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993587045\n", + "After adstock: 50991.62946417528\n", + "After hill transform: 0.9903914825155696\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 235,725.31\n", + "Adstocked value: 235,725.64\n", + "Saturated value: 0.5559\n", + "Final response: 79448.4626\n", + "Raw spend: 235725.311349813\n", + "After adstock: 235725.64468314635\n", + "After hill transform: 0.5559429408283649\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993572144\n", + "After adstock: 50991.62946416038\n", + "After hill transform: 0.9903914825155619\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 235,725.31\n", + "Adstocked value: 235,725.64\n", + "Saturated value: 0.5559\n", + "Final response: 79448.4626\n", + "Raw spend: 235725.311349813\n", + "After adstock: 235725.64468314635\n", + "After hill transform: 0.5559429408283649\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993587045\n", + "After adstock: 50991.62946417528\n", + "After hill transform: 0.9903914825155696\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 235,725.31\n", + "Adstocked value: 235,725.64\n", + "Saturated value: 0.5559\n", + "Final response: 79448.4626\n", + "Raw spend: 235725.311349813\n", + "After adstock: 235725.64468314635\n", + "After hill transform: 0.5559429408283649\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993587045\n", + "After adstock: 50991.62946417528\n", + "After hill transform: 0.9903914825155696\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 235,725.31\n", + "Adstocked value: 235,725.64\n", + "Saturated value: 0.5559\n", + "Final response: 79448.4626\n", + "Raw spend: 235725.3113498279\n", + "After adstock: 235725.64468316126\n", + "After hill transform: 0.555942940828374\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993587045\n", + "After adstock: 50991.62946417528\n", + "After hill transform: 0.9903914825155696\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 235,725.31\n", + "Adstocked value: 235,725.64\n", + "Saturated value: 0.5559\n", + "Final response: 79448.4626\n", + "Raw spend: 235725.311349813\n", + "After adstock: 235725.64468314635\n", + "After hill transform: 0.5559429408283649\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993587045\n", + "After adstock: 50991.62946417528\n", + "After hill transform: 0.9903914825155696\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 235,725.31\n", + "Adstocked value: 235,725.64\n", + "Saturated value: 0.5559\n", + "Final response: 79448.4626\n", + "Raw spend: 235725.311349813\n", + "After adstock: 235725.64468314635\n", + "After hill transform: 0.5559429408283649\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993572144\n", + "After adstock: 50991.62946416038\n", + "After hill transform: 0.9903914825155619\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 285,562.81\n", + "Adstocked value: 285,563.14\n", + "Saturated value: 0.5835\n", + "Final response: 83387.8849\n", + "Raw spend: 285562.8113513\n", + "After adstock: 285563.1446846333\n", + "After hill transform: 0.5835091636393026\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358949\n", + "After adstock: 50991.62946417773\n", + "After hill transform: 0.9903914825155709\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 285,562.81\n", + "Adstocked value: 285,563.14\n", + "Saturated value: 0.5835\n", + "Final response: 83387.8849\n", + "Raw spend: 285562.8113513\n", + "After adstock: 285563.1446846333\n", + "After hill transform: 0.5835091636393026\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358949\n", + "After adstock: 50991.62946417773\n", + "After hill transform: 0.9903914825155709\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 285,562.81\n", + "Adstocked value: 285,563.14\n", + "Saturated value: 0.5835\n", + "Final response: 83387.8849\n", + "Raw spend: 285562.8113513\n", + "After adstock: 285563.1446846333\n", + "After hill transform: 0.5835091636393026\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358949\n", + "After adstock: 50991.62946417773\n", + "After hill transform: 0.9903914825155709\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 285,562.81\n", + "Adstocked value: 285,563.14\n", + "Saturated value: 0.5835\n", + "Final response: 83387.8849\n", + "Raw spend: 285562.8113513149\n", + "After adstock: 285563.1446846482\n", + "After hill transform: 0.58350916363931\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358949\n", + "After adstock: 50991.62946417773\n", + "After hill transform: 0.9903914825155709\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 285,562.81\n", + "Adstocked value: 285,563.14\n", + "Saturated value: 0.5835\n", + "Final response: 83387.8849\n", + "Raw spend: 285562.8113513\n", + "After adstock: 285563.1446846333\n", + "After hill transform: 0.5835091636393026\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358949\n", + "After adstock: 50991.62946417773\n", + "After hill transform: 0.9903914825155709\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 285,562.81\n", + "Adstocked value: 285,563.14\n", + "Saturated value: 0.5835\n", + "Final response: 83387.8849\n", + "Raw spend: 285562.8113513\n", + "After adstock: 285563.1446846333\n", + "After hill transform: 0.5835091636393026\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299357459\n", + "After adstock: 50991.62946416283\n", + "After hill transform: 0.9903914825155632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 285,562.81\n", + "Adstocked value: 285,563.14\n", + "Saturated value: 0.5835\n", + "Final response: 83387.8849\n", + "Raw spend: 285562.8113513\n", + "After adstock: 285563.1446846333\n", + "After hill transform: 0.5835091636393026\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358949\n", + "After adstock: 50991.62946417773\n", + "After hill transform: 0.9903914825155709\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 285,562.81\n", + "Adstocked value: 285,563.14\n", + "Saturated value: 0.5835\n", + "Final response: 83387.8849\n", + "Raw spend: 285562.8113513\n", + "After adstock: 285563.1446846333\n", + "After hill transform: 0.5835091636393026\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358949\n", + "After adstock: 50991.62946417773\n", + "After hill transform: 0.9903914825155709\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 285,562.81\n", + "Adstocked value: 285,563.14\n", + "Saturated value: 0.5835\n", + "Final response: 83387.8849\n", + "Raw spend: 285562.8113513149\n", + "After adstock: 285563.1446846482\n", + "After hill transform: 0.58350916363931\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358949\n", + "After adstock: 50991.62946417773\n", + "After hill transform: 0.9903914825155709\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 285,562.81\n", + "Adstocked value: 285,563.14\n", + "Saturated value: 0.5835\n", + "Final response: 83387.8849\n", + "Raw spend: 285562.8113513\n", + "After adstock: 285563.1446846333\n", + "After hill transform: 0.5835091636393026\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358949\n", + "After adstock: 50991.62946417773\n", + "After hill transform: 0.9903914825155709\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 285,562.81\n", + "Adstocked value: 285,563.14\n", + "Saturated value: 0.5835\n", + "Final response: 83387.8849\n", + "Raw spend: 285562.8113513\n", + "After adstock: 285563.1446846333\n", + "After hill transform: 0.5835091636393026\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299357459\n", + "After adstock: 50991.62946416283\n", + "After hill transform: 0.9903914825155632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 471,682.55\n", + "Adstocked value: 471,682.88\n", + "Saturated value: 0.6528\n", + "Final response: 93294.7888\n", + "Raw spend: 471682.54933116137\n", + "After adstock: 471682.8826644947\n", + "After hill transform: 0.652833013311168\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 471,682.55\n", + "Adstocked value: 471,682.88\n", + "Saturated value: 0.6528\n", + "Final response: 93294.7888\n", + "Raw spend: 471682.54933116137\n", + "After adstock: 471682.8826644947\n", + "After hill transform: 0.652833013311168\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 471,682.55\n", + "Adstocked value: 471,682.88\n", + "Saturated value: 0.6528\n", + "Final response: 93294.7888\n", + "Raw spend: 471682.54933116137\n", + "After adstock: 471682.8826644947\n", + "After hill transform: 0.652833013311168\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 471,682.55\n", + "Adstocked value: 471,682.88\n", + "Saturated value: 0.6528\n", + "Final response: 93294.7888\n", + "Raw spend: 471682.54933117627\n", + "After adstock: 471682.8826645096\n", + "After hill transform: 0.6528330133111724\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 471,682.55\n", + "Adstocked value: 471,682.88\n", + "Saturated value: 0.6528\n", + "Final response: 93294.7888\n", + "Raw spend: 471682.54933116137\n", + "After adstock: 471682.8826644947\n", + "After hill transform: 0.652833013311168\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 471,682.55\n", + "Adstocked value: 471,682.88\n", + "Saturated value: 0.6528\n", + "Final response: 93294.7888\n", + "Raw spend: 471682.54933116137\n", + "After adstock: 471682.8826644947\n", + "After hill transform: 0.652833013311168\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993574836\n", + "After adstock: 50991.629464163074\n", + "After hill transform: 0.9903914825155633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 471,682.55\n", + "Adstocked value: 471,682.88\n", + "Saturated value: 0.6528\n", + "Final response: 93294.7888\n", + "Raw spend: 471682.54933116137\n", + "After adstock: 471682.8826644947\n", + "After hill transform: 0.652833013311168\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 471,682.55\n", + "Adstocked value: 471,682.88\n", + "Saturated value: 0.6528\n", + "Final response: 93294.7888\n", + "Raw spend: 471682.54933116137\n", + "After adstock: 471682.8826644947\n", + "After hill transform: 0.652833013311168\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 471,682.55\n", + "Adstocked value: 471,682.88\n", + "Saturated value: 0.6528\n", + "Final response: 93294.7888\n", + "Raw spend: 471682.54933117627\n", + "After adstock: 471682.8826645096\n", + "After hill transform: 0.6528330133111724\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 471,682.55\n", + "Adstocked value: 471,682.88\n", + "Saturated value: 0.6528\n", + "Final response: 93294.7888\n", + "Raw spend: 471682.54933116137\n", + "After adstock: 471682.8826644947\n", + "After hill transform: 0.652833013311168\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 471,682.55\n", + "Adstocked value: 471,682.88\n", + "Saturated value: 0.6528\n", + "Final response: 93294.7888\n", + "Raw spend: 471682.54933116137\n", + "After adstock: 471682.8826644947\n", + "After hill transform: 0.652833013311168\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993574836\n", + "After adstock: 50991.629464163074\n", + "After hill transform: 0.9903914825155633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 528,185.50\n", + "Adstocked value: 528,185.84\n", + "Saturated value: 0.6677\n", + "Final response: 95421.5958\n", + "Raw spend: 528185.50425\n", + "After adstock: 528185.8375833334\n", + "After hill transform: 0.6677154075591989\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 528,185.50\n", + "Adstocked value: 528,185.84\n", + "Saturated value: 0.6677\n", + "Final response: 95421.5958\n", + "Raw spend: 528185.50425\n", + "After adstock: 528185.8375833334\n", + "After hill transform: 0.6677154075591989\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 528,185.50\n", + "Adstocked value: 528,185.84\n", + "Saturated value: 0.6677\n", + "Final response: 95421.5958\n", + "Raw spend: 528185.50425\n", + "After adstock: 528185.8375833334\n", + "After hill transform: 0.6677154075591989\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 528,185.50\n", + "Adstocked value: 528,185.84\n", + "Saturated value: 0.6677\n", + "Final response: 95421.5958\n", + "Raw spend: 528185.5042499851\n", + "After adstock: 528185.8375833185\n", + "After hill transform: 0.6677154075591952\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 528,185.50\n", + "Adstocked value: 528,185.84\n", + "Saturated value: 0.6677\n", + "Final response: 95421.5958\n", + "Raw spend: 528185.50425\n", + "After adstock: 528185.8375833334\n", + "After hill transform: 0.6677154075591989\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 528,185.50\n", + "Adstocked value: 528,185.84\n", + "Saturated value: 0.6677\n", + "Final response: 95421.5958\n", + "Raw spend: 528185.50425\n", + "After adstock: 528185.8375833334\n", + "After hill transform: 0.6677154075591989\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993574836\n", + "After adstock: 50991.629464163074\n", + "After hill transform: 0.9903914825155633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 528,185.50\n", + "Adstocked value: 528,185.84\n", + "Saturated value: 0.6677\n", + "Final response: 95421.5958\n", + "Raw spend: 528185.50425\n", + "After adstock: 528185.8375833334\n", + "After hill transform: 0.6677154075591989\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947434406\n", + "After adstock: 162823.80169656628\n", + "After hill transform: 0.4819702752770345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 528,185.50\n", + "Adstocked value: 528,185.84\n", + "Saturated value: 0.6677\n", + "Final response: 95421.5958\n", + "Raw spend: 528185.50425\n", + "After adstock: 528185.8375833334\n", + "After hill transform: 0.6677154075591989\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 528,185.50\n", + "Adstocked value: 528,185.84\n", + "Saturated value: 0.6677\n", + "Final response: 95421.5958\n", + "Raw spend: 528185.5042499851\n", + "After adstock: 528185.8375833185\n", + "After hill transform: 0.6677154075591952\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 528,185.50\n", + "Adstocked value: 528,185.84\n", + "Saturated value: 0.6677\n", + "Final response: 95421.5958\n", + "Raw spend: 528185.50425\n", + "After adstock: 528185.8375833334\n", + "After hill transform: 0.6677154075591989\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472434407\n", + "After adstock: 38566.6780576774\n", + "After hill transform: 0.8014150989449305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 528,185.50\n", + "Adstocked value: 528,185.84\n", + "Saturated value: 0.6677\n", + "Final response: 95421.5958\n", + "Raw spend: 528185.50425\n", + "After adstock: 528185.8375833334\n", + "After hill transform: 0.6677154075591989\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.452993574836\n", + "After adstock: 50991.629464163074\n", + "After hill transform: 0.9903914825155633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "Optimization terminated successfully (Exit mode 0)\n", + " Current function value: -437300.54470975394\n", + " Iterations: 37\n", + " Function evaluations: 175\n", + " Gradient evaluations: 35\n", + "\n", + "Optimization run (Bounded: False)\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.26\n", + "Adstocked value: 16,283.48\n", + "Saturated value: 0.0009\n", + "Final response: 506.0991\n", + "Raw spend: 16282.257947435897\n", + "After adstock: 16283.48016965812\n", + "After hill transform: 0.000936983027542304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,818.55\n", + "Adstocked value: 52,818.88\n", + "Saturated value: 0.3424\n", + "Final response: 48934.0555\n", + "Raw spend: 52818.550425\n", + "After adstock: 52818.88375833334\n", + "After hill transform: 0.3424174846991878\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,856.63\n", + "Adstocked value: 3,856.97\n", + "Saturated value: 0.0093\n", + "Final response: 626.0185\n", + "Raw spend: 3856.634472435897\n", + "After adstock: 3856.9678057692304\n", + "After hill transform: 0.0093191446334415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,099.15\n", + "Adstocked value: 5,099.32\n", + "Saturated value: 0.1474\n", + "Final response: 4125.1989\n", + "Raw spend: 5099.145299358974\n", + "After adstock: 5099.321769947209\n", + "After hill transform: 0.14742124347597124\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.26\n", + "Adstocked value: 16,283.48\n", + "Saturated value: 0.0009\n", + "Final response: 506.0991\n", + "Raw spend: 16282.257947435897\n", + "After adstock: 16283.48016965812\n", + "After hill transform: 0.000936983027542304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,818.55\n", + "Adstocked value: 52,818.88\n", + "Saturated value: 0.3424\n", + "Final response: 48934.0555\n", + "Raw spend: 52818.550425\n", + "After adstock: 52818.88375833334\n", + "After hill transform: 0.3424174846991878\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,856.63\n", + "Adstocked value: 3,856.97\n", + "Saturated value: 0.0093\n", + "Final response: 626.0185\n", + "Raw spend: 3856.634472435897\n", + "After adstock: 3856.9678057692304\n", + "After hill transform: 0.0093191446334415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,099.15\n", + "Adstocked value: 5,099.32\n", + "Saturated value: 0.1474\n", + "Final response: 4125.1989\n", + "Raw spend: 5099.145299358974\n", + "After adstock: 5099.321769947209\n", + "After hill transform: 0.14742124347597124\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.26\n", + "Adstocked value: 16,283.48\n", + "Saturated value: 0.0009\n", + "Final response: 506.0991\n", + "Raw spend: 16282.257947450798\n", + "After adstock: 16283.480169673021\n", + "After hill transform: 0.000936983027544871\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,818.55\n", + "Adstocked value: 52,818.88\n", + "Saturated value: 0.3424\n", + "Final response: 48934.0555\n", + "Raw spend: 52818.550425\n", + "After adstock: 52818.88375833334\n", + "After hill transform: 0.3424174846991878\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,856.63\n", + "Adstocked value: 3,856.97\n", + "Saturated value: 0.0093\n", + "Final response: 626.0185\n", + "Raw spend: 3856.634472435897\n", + "After adstock: 3856.9678057692304\n", + "After hill transform: 0.0093191446334415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,099.15\n", + "Adstocked value: 5,099.32\n", + "Saturated value: 0.1474\n", + "Final response: 4125.1989\n", + "Raw spend: 5099.145299358974\n", + "After adstock: 5099.321769947209\n", + "After hill transform: 0.14742124347597124\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.26\n", + "Adstocked value: 16,283.48\n", + "Saturated value: 0.0009\n", + "Final response: 506.0991\n", + "Raw spend: 16282.257947435897\n", + "After adstock: 16283.48016965812\n", + "After hill transform: 0.000936983027542304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,818.55\n", + "Adstocked value: 52,818.88\n", + "Saturated value: 0.3424\n", + "Final response: 48934.0555\n", + "Raw spend: 52818.5504250149\n", + "After adstock: 52818.88375834824\n", + "After hill transform: 0.34241748469922506\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,856.63\n", + "Adstocked value: 3,856.97\n", + "Saturated value: 0.0093\n", + "Final response: 626.0185\n", + "Raw spend: 3856.634472435897\n", + "After adstock: 3856.9678057692304\n", + "After hill transform: 0.0093191446334415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,099.15\n", + "Adstocked value: 5,099.32\n", + "Saturated value: 0.1474\n", + "Final response: 4125.1989\n", + "Raw spend: 5099.145299358974\n", + "After adstock: 5099.321769947209\n", + "After hill transform: 0.14742124347597124\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.26\n", + "Adstocked value: 16,283.48\n", + "Saturated value: 0.0009\n", + "Final response: 506.0991\n", + "Raw spend: 16282.257947435897\n", + "After adstock: 16283.48016965812\n", + "After hill transform: 0.000936983027542304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,818.55\n", + "Adstocked value: 52,818.88\n", + "Saturated value: 0.3424\n", + "Final response: 48934.0555\n", + "Raw spend: 52818.550425\n", + "After adstock: 52818.88375833334\n", + "After hill transform: 0.3424174846991878\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,856.63\n", + "Adstocked value: 3,856.97\n", + "Saturated value: 0.0093\n", + "Final response: 626.0185\n", + "Raw spend: 3856.634472450798\n", + "After adstock: 3856.9678057841315\n", + "After hill transform: 0.009319144633535401\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,099.15\n", + "Adstocked value: 5,099.32\n", + "Saturated value: 0.1474\n", + "Final response: 4125.1989\n", + "Raw spend: 5099.145299358974\n", + "After adstock: 5099.321769947209\n", + "After hill transform: 0.14742124347597124\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.26\n", + "Adstocked value: 16,283.48\n", + "Saturated value: 0.0009\n", + "Final response: 506.0991\n", + "Raw spend: 16282.257947435897\n", + "After adstock: 16283.48016965812\n", + "After hill transform: 0.000936983027542304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,818.55\n", + "Adstocked value: 52,818.88\n", + "Saturated value: 0.3424\n", + "Final response: 48934.0555\n", + "Raw spend: 52818.550425\n", + "After adstock: 52818.88375833334\n", + "After hill transform: 0.3424174846991878\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,856.63\n", + "Adstocked value: 3,856.97\n", + "Saturated value: 0.0093\n", + "Final response: 626.0185\n", + "Raw spend: 3856.634472435897\n", + "After adstock: 3856.9678057692304\n", + "After hill transform: 0.0093191446334415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,099.15\n", + "Adstocked value: 5,099.32\n", + "Saturated value: 0.1474\n", + "Final response: 4125.1989\n", + "Raw spend: 5099.145299373875\n", + "After adstock: 5099.32176996211\n", + "After hill transform: 0.14742124347699062\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.26\n", + "Adstocked value: 16,283.48\n", + "Saturated value: 0.0009\n", + "Final response: 506.0991\n", + "Raw spend: 16282.257947435897\n", + "After adstock: 16283.48016965812\n", + "After hill transform: 0.000936983027542304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,818.55\n", + "Adstocked value: 52,818.88\n", + "Saturated value: 0.3424\n", + "Final response: 48934.0555\n", + "Raw spend: 52818.550425\n", + "After adstock: 52818.88375833334\n", + "After hill transform: 0.3424174846991878\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,856.63\n", + "Adstocked value: 3,856.97\n", + "Saturated value: 0.0093\n", + "Final response: 626.0185\n", + "Raw spend: 3856.634472435897\n", + "After adstock: 3856.9678057692304\n", + "After hill transform: 0.0093191446334415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,099.15\n", + "Adstocked value: 5,099.32\n", + "Saturated value: 0.1474\n", + "Final response: 4125.1989\n", + "Raw spend: 5099.145299358974\n", + "After adstock: 5099.321769947209\n", + "After hill transform: 0.14742124347597124\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.26\n", + "Adstocked value: 16,283.48\n", + "Saturated value: 0.0009\n", + "Final response: 506.0991\n", + "Raw spend: 16282.257947435897\n", + "After adstock: 16283.48016965812\n", + "After hill transform: 0.000936983027542304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,818.55\n", + "Adstocked value: 52,818.88\n", + "Saturated value: 0.3424\n", + "Final response: 48934.0555\n", + "Raw spend: 52818.550425\n", + "After adstock: 52818.88375833334\n", + "After hill transform: 0.3424174846991878\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,856.63\n", + "Adstocked value: 3,856.97\n", + "Saturated value: 0.0093\n", + "Final response: 626.0185\n", + "Raw spend: 3856.634472435897\n", + "After adstock: 3856.9678057692304\n", + "After hill transform: 0.0093191446334415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,099.15\n", + "Adstocked value: 5,099.32\n", + "Saturated value: 0.1474\n", + "Final response: 4125.1989\n", + "Raw spend: 5099.145299358974\n", + "After adstock: 5099.321769947209\n", + "After hill transform: 0.14742124347597124\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.26\n", + "Adstocked value: 16,283.48\n", + "Saturated value: 0.0009\n", + "Final response: 506.0991\n", + "Raw spend: 16282.257947450798\n", + "After adstock: 16283.480169673021\n", + "After hill transform: 0.000936983027544871\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,818.55\n", + "Adstocked value: 52,818.88\n", + "Saturated value: 0.3424\n", + "Final response: 48934.0555\n", + "Raw spend: 52818.550425\n", + "After adstock: 52818.88375833334\n", + "After hill transform: 0.3424174846991878\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,856.63\n", + "Adstocked value: 3,856.97\n", + "Saturated value: 0.0093\n", + "Final response: 626.0185\n", + "Raw spend: 3856.634472435897\n", + "After adstock: 3856.9678057692304\n", + "After hill transform: 0.0093191446334415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,099.15\n", + "Adstocked value: 5,099.32\n", + "Saturated value: 0.1474\n", + "Final response: 4125.1989\n", + "Raw spend: 5099.145299358974\n", + "After adstock: 5099.321769947209\n", + "After hill transform: 0.14742124347597124\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.26\n", + "Adstocked value: 16,283.48\n", + "Saturated value: 0.0009\n", + "Final response: 506.0991\n", + "Raw spend: 16282.257947435897\n", + "After adstock: 16283.48016965812\n", + "After hill transform: 0.000936983027542304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,818.55\n", + "Adstocked value: 52,818.88\n", + "Saturated value: 0.3424\n", + "Final response: 48934.0555\n", + "Raw spend: 52818.5504250149\n", + "After adstock: 52818.88375834824\n", + "After hill transform: 0.34241748469922506\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,856.63\n", + "Adstocked value: 3,856.97\n", + "Saturated value: 0.0093\n", + "Final response: 626.0185\n", + "Raw spend: 3856.634472435897\n", + "After adstock: 3856.9678057692304\n", + "After hill transform: 0.0093191446334415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,099.15\n", + "Adstocked value: 5,099.32\n", + "Saturated value: 0.1474\n", + "Final response: 4125.1989\n", + "Raw spend: 5099.145299358974\n", + "After adstock: 5099.321769947209\n", + "After hill transform: 0.14742124347597124\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.26\n", + "Adstocked value: 16,283.48\n", + "Saturated value: 0.0009\n", + "Final response: 506.0991\n", + "Raw spend: 16282.257947435897\n", + "After adstock: 16283.48016965812\n", + "After hill transform: 0.000936983027542304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,818.55\n", + "Adstocked value: 52,818.88\n", + "Saturated value: 0.3424\n", + "Final response: 48934.0555\n", + "Raw spend: 52818.550425\n", + "After adstock: 52818.88375833334\n", + "After hill transform: 0.3424174846991878\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,856.63\n", + "Adstocked value: 3,856.97\n", + "Saturated value: 0.0093\n", + "Final response: 626.0185\n", + "Raw spend: 3856.634472450798\n", + "After adstock: 3856.9678057841315\n", + "After hill transform: 0.009319144633535401\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,099.15\n", + "Adstocked value: 5,099.32\n", + "Saturated value: 0.1474\n", + "Final response: 4125.1989\n", + "Raw spend: 5099.145299358974\n", + "After adstock: 5099.321769947209\n", + "After hill transform: 0.14742124347597124\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.26\n", + "Adstocked value: 16,283.48\n", + "Saturated value: 0.0009\n", + "Final response: 506.0991\n", + "Raw spend: 16282.257947435897\n", + "After adstock: 16283.48016965812\n", + "After hill transform: 0.000936983027542304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,818.55\n", + "Adstocked value: 52,818.88\n", + "Saturated value: 0.3424\n", + "Final response: 48934.0555\n", + "Raw spend: 52818.550425\n", + "After adstock: 52818.88375833334\n", + "After hill transform: 0.3424174846991878\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,856.63\n", + "Adstocked value: 3,856.97\n", + "Saturated value: 0.0093\n", + "Final response: 626.0185\n", + "Raw spend: 3856.634472435897\n", + "After adstock: 3856.9678057692304\n", + "After hill transform: 0.0093191446334415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,099.15\n", + "Adstocked value: 5,099.32\n", + "Saturated value: 0.1474\n", + "Final response: 4125.1989\n", + "Raw spend: 5099.145299373875\n", + "After adstock: 5099.32176996211\n", + "After hill transform: 0.14742124347699062\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.35\n", + "Adstocked value: 16,283.57\n", + "Saturated value: 0.0009\n", + "Final response: 506.1078\n", + "Raw spend: 16282.350720873397\n", + "After adstock: 16283.57294309562\n", + "After hill transform: 0.0009369990096623164\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,818.91\n", + "Adstocked value: 52,819.24\n", + "Saturated value: 0.3424\n", + "Final response: 48934.1832\n", + "Raw spend: 52818.907846875\n", + "After adstock: 52819.24118020834\n", + "After hill transform: 0.3424183783088596\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,857.06\n", + "Adstocked value: 3,857.39\n", + "Saturated value: 0.0093\n", + "Final response: 626.1977\n", + "Raw spend: 3857.057812279647\n", + "After adstock: 3857.3911456129804\n", + "After hill transform: 0.009321812527827282\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,101.06\n", + "Adstocked value: 5,101.24\n", + "Saturated value: 0.1476\n", + "Final response: 4128.8634\n", + "Raw spend: 5101.059361858974\n", + "After adstock: 5101.235832447209\n", + "After hill transform: 0.14755220266305663\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.35\n", + "Adstocked value: 16,283.57\n", + "Saturated value: 0.0009\n", + "Final response: 506.1078\n", + "Raw spend: 16282.350720873397\n", + "After adstock: 16283.57294309562\n", + "After hill transform: 0.0009369990096623164\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,818.91\n", + "Adstocked value: 52,819.24\n", + "Saturated value: 0.3424\n", + "Final response: 48934.1832\n", + "Raw spend: 52818.907846875\n", + "After adstock: 52819.24118020834\n", + "After hill transform: 0.3424183783088596\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,857.06\n", + "Adstocked value: 3,857.39\n", + "Saturated value: 0.0093\n", + "Final response: 626.1977\n", + "Raw spend: 3857.057812279647\n", + "After adstock: 3857.3911456129804\n", + "After hill transform: 0.009321812527827282\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,101.06\n", + "Adstocked value: 5,101.24\n", + "Saturated value: 0.1476\n", + "Final response: 4128.8634\n", + "Raw spend: 5101.059361858974\n", + "After adstock: 5101.235832447209\n", + "After hill transform: 0.14755220266305663\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.35\n", + "Adstocked value: 16,283.57\n", + "Saturated value: 0.0009\n", + "Final response: 506.1078\n", + "Raw spend: 16282.350720888298\n", + "After adstock: 16283.572943110521\n", + "After hill transform: 0.0009369990096648835\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,818.91\n", + "Adstocked value: 52,819.24\n", + "Saturated value: 0.3424\n", + "Final response: 48934.1832\n", + "Raw spend: 52818.907846875\n", + "After adstock: 52819.24118020834\n", + "After hill transform: 0.3424183783088596\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,857.06\n", + "Adstocked value: 3,857.39\n", + "Saturated value: 0.0093\n", + "Final response: 626.1977\n", + "Raw spend: 3857.057812279647\n", + "After adstock: 3857.3911456129804\n", + "After hill transform: 0.009321812527827282\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,101.06\n", + "Adstocked value: 5,101.24\n", + "Saturated value: 0.1476\n", + "Final response: 4128.8634\n", + "Raw spend: 5101.059361858974\n", + "After adstock: 5101.235832447209\n", + "After hill transform: 0.14755220266305663\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.35\n", + "Adstocked value: 16,283.57\n", + "Saturated value: 0.0009\n", + "Final response: 506.1078\n", + "Raw spend: 16282.350720873397\n", + "After adstock: 16283.57294309562\n", + "After hill transform: 0.0009369990096623164\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,818.91\n", + "Adstocked value: 52,819.24\n", + "Saturated value: 0.3424\n", + "Final response: 48934.1832\n", + "Raw spend: 52818.9078468899\n", + "After adstock: 52819.24118022324\n", + "After hill transform: 0.3424183783088968\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,857.06\n", + "Adstocked value: 3,857.39\n", + "Saturated value: 0.0093\n", + "Final response: 626.1977\n", + "Raw spend: 3857.057812279647\n", + "After adstock: 3857.3911456129804\n", + "After hill transform: 0.009321812527827282\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,101.06\n", + "Adstocked value: 5,101.24\n", + "Saturated value: 0.1476\n", + "Final response: 4128.8634\n", + "Raw spend: 5101.059361858974\n", + "After adstock: 5101.235832447209\n", + "After hill transform: 0.14755220266305663\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.35\n", + "Adstocked value: 16,283.57\n", + "Saturated value: 0.0009\n", + "Final response: 506.1078\n", + "Raw spend: 16282.350720873397\n", + "After adstock: 16283.57294309562\n", + "After hill transform: 0.0009369990096623164\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,818.91\n", + "Adstocked value: 52,819.24\n", + "Saturated value: 0.3424\n", + "Final response: 48934.1832\n", + "Raw spend: 52818.907846875\n", + "After adstock: 52819.24118020834\n", + "After hill transform: 0.3424183783088596\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,857.06\n", + "Adstocked value: 3,857.39\n", + "Saturated value: 0.0093\n", + "Final response: 626.1977\n", + "Raw spend: 3857.057812294548\n", + "After adstock: 3857.3911456278815\n", + "After hill transform: 0.009321812527921197\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,101.06\n", + "Adstocked value: 5,101.24\n", + "Saturated value: 0.1476\n", + "Final response: 4128.8634\n", + "Raw spend: 5101.059361858974\n", + "After adstock: 5101.235832447209\n", + "After hill transform: 0.14755220266305663\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.35\n", + "Adstocked value: 16,283.57\n", + "Saturated value: 0.0009\n", + "Final response: 506.1078\n", + "Raw spend: 16282.350720873397\n", + "After adstock: 16283.57294309562\n", + "After hill transform: 0.0009369990096623164\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,818.91\n", + "Adstocked value: 52,819.24\n", + "Saturated value: 0.3424\n", + "Final response: 48934.1832\n", + "Raw spend: 52818.907846875\n", + "After adstock: 52819.24118020834\n", + "After hill transform: 0.3424183783088596\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,857.06\n", + "Adstocked value: 3,857.39\n", + "Saturated value: 0.0093\n", + "Final response: 626.1977\n", + "Raw spend: 3857.057812279647\n", + "After adstock: 3857.3911456129804\n", + "After hill transform: 0.009321812527827282\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,101.06\n", + "Adstocked value: 5,101.24\n", + "Saturated value: 0.1476\n", + "Final response: 4128.8634\n", + "Raw spend: 5101.059361873875\n", + "After adstock: 5101.23583246211\n", + "After hill transform: 0.14755220266407634\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.35\n", + "Adstocked value: 16,283.57\n", + "Saturated value: 0.0009\n", + "Final response: 506.1078\n", + "Raw spend: 16282.350720873397\n", + "After adstock: 16283.57294309562\n", + "After hill transform: 0.0009369990096623164\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,818.91\n", + "Adstocked value: 52,819.24\n", + "Saturated value: 0.3424\n", + "Final response: 48934.1832\n", + "Raw spend: 52818.907846875\n", + "After adstock: 52819.24118020834\n", + "After hill transform: 0.3424183783088596\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,857.06\n", + "Adstocked value: 3,857.39\n", + "Saturated value: 0.0093\n", + "Final response: 626.1977\n", + "Raw spend: 3857.057812279647\n", + "After adstock: 3857.3911456129804\n", + "After hill transform: 0.009321812527827282\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,101.06\n", + "Adstocked value: 5,101.24\n", + "Saturated value: 0.1476\n", + "Final response: 4128.8634\n", + "Raw spend: 5101.059361858974\n", + "After adstock: 5101.235832447209\n", + "After hill transform: 0.14755220266305663\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.35\n", + "Adstocked value: 16,283.57\n", + "Saturated value: 0.0009\n", + "Final response: 506.1078\n", + "Raw spend: 16282.350720888298\n", + "After adstock: 16283.572943110521\n", + "After hill transform: 0.0009369990096648835\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,818.91\n", + "Adstocked value: 52,819.24\n", + "Saturated value: 0.3424\n", + "Final response: 48934.1832\n", + "Raw spend: 52818.907846875\n", + "After adstock: 52819.24118020834\n", + "After hill transform: 0.3424183783088596\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,857.06\n", + "Adstocked value: 3,857.39\n", + "Saturated value: 0.0093\n", + "Final response: 626.1977\n", + "Raw spend: 3857.057812279647\n", + "After adstock: 3857.3911456129804\n", + "After hill transform: 0.009321812527827282\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,101.06\n", + "Adstocked value: 5,101.24\n", + "Saturated value: 0.1476\n", + "Final response: 4128.8634\n", + "Raw spend: 5101.059361858974\n", + "After adstock: 5101.235832447209\n", + "After hill transform: 0.14755220266305663\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.35\n", + "Adstocked value: 16,283.57\n", + "Saturated value: 0.0009\n", + "Final response: 506.1078\n", + "Raw spend: 16282.350720873397\n", + "After adstock: 16283.57294309562\n", + "After hill transform: 0.0009369990096623164\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,818.91\n", + "Adstocked value: 52,819.24\n", + "Saturated value: 0.3424\n", + "Final response: 48934.1832\n", + "Raw spend: 52818.9078468899\n", + "After adstock: 52819.24118022324\n", + "After hill transform: 0.3424183783088968\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,857.06\n", + "Adstocked value: 3,857.39\n", + "Saturated value: 0.0093\n", + "Final response: 626.1977\n", + "Raw spend: 3857.057812279647\n", + "After adstock: 3857.3911456129804\n", + "After hill transform: 0.009321812527827282\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,101.06\n", + "Adstocked value: 5,101.24\n", + "Saturated value: 0.1476\n", + "Final response: 4128.8634\n", + "Raw spend: 5101.059361858974\n", + "After adstock: 5101.235832447209\n", + "After hill transform: 0.14755220266305663\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.35\n", + "Adstocked value: 16,283.57\n", + "Saturated value: 0.0009\n", + "Final response: 506.1078\n", + "Raw spend: 16282.350720873397\n", + "After adstock: 16283.57294309562\n", + "After hill transform: 0.0009369990096623164\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,818.91\n", + "Adstocked value: 52,819.24\n", + "Saturated value: 0.3424\n", + "Final response: 48934.1832\n", + "Raw spend: 52818.907846875\n", + "After adstock: 52819.24118020834\n", + "After hill transform: 0.3424183783088596\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,857.06\n", + "Adstocked value: 3,857.39\n", + "Saturated value: 0.0093\n", + "Final response: 626.1977\n", + "Raw spend: 3857.057812294548\n", + "After adstock: 3857.3911456278815\n", + "After hill transform: 0.009321812527921197\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,101.06\n", + "Adstocked value: 5,101.24\n", + "Saturated value: 0.1476\n", + "Final response: 4128.8634\n", + "Raw spend: 5101.059361858974\n", + "After adstock: 5101.235832447209\n", + "After hill transform: 0.14755220266305663\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.35\n", + "Adstocked value: 16,283.57\n", + "Saturated value: 0.0009\n", + "Final response: 506.1078\n", + "Raw spend: 16282.350720873397\n", + "After adstock: 16283.57294309562\n", + "After hill transform: 0.0009369990096623164\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,818.91\n", + "Adstocked value: 52,819.24\n", + "Saturated value: 0.3424\n", + "Final response: 48934.1832\n", + "Raw spend: 52818.907846875\n", + "After adstock: 52819.24118020834\n", + "After hill transform: 0.3424183783088596\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,857.06\n", + "Adstocked value: 3,857.39\n", + "Saturated value: 0.0093\n", + "Final response: 626.1977\n", + "Raw spend: 3857.057812279647\n", + "After adstock: 3857.3911456129804\n", + "After hill transform: 0.009321812527827282\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,101.06\n", + "Adstocked value: 5,101.24\n", + "Saturated value: 0.1476\n", + "Final response: 4128.8634\n", + "Raw spend: 5101.059361873875\n", + "After adstock: 5101.23583246211\n", + "After hill transform: 0.14755220266407634\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.81\n", + "Adstocked value: 16,284.04\n", + "Saturated value: 0.0009\n", + "Final response: 506.1509\n", + "Raw spend: 16282.814588111749\n", + "After adstock: 16284.036810333972\n", + "After hill transform: 0.0009370789229905596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,820.69\n", + "Adstocked value: 52,821.03\n", + "Saturated value: 0.3424\n", + "Final response: 48934.8217\n", + "Raw spend: 52820.694956445914\n", + "After adstock: 52821.02828977925\n", + "After hill transform: 0.3424228462837707\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,859.18\n", + "Adstocked value: 3,859.51\n", + "Saturated value: 0.0093\n", + "Final response: 627.0953\n", + "Raw spend: 3859.1769531366913\n", + "After adstock: 3859.5102864700248\n", + "After hill transform: 0.00933517435735476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,110.63\n", + "Adstocked value: 5,110.81\n", + "Saturated value: 0.1482\n", + "Final response: 4147.2152\n", + "Raw spend: 5110.634558220625\n", + "After adstock: 5110.81102880886\n", + "After hill transform: 0.14820803769309498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.81\n", + "Adstocked value: 16,284.04\n", + "Saturated value: 0.0009\n", + "Final response: 506.1509\n", + "Raw spend: 16282.814588111749\n", + "After adstock: 16284.036810333972\n", + "After hill transform: 0.0009370789229905596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,820.69\n", + "Adstocked value: 52,821.03\n", + "Saturated value: 0.3424\n", + "Final response: 48934.8217\n", + "Raw spend: 52820.694956445914\n", + "After adstock: 52821.02828977925\n", + "After hill transform: 0.3424228462837707\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,859.18\n", + "Adstocked value: 3,859.51\n", + "Saturated value: 0.0093\n", + "Final response: 627.0953\n", + "Raw spend: 3859.1769531366913\n", + "After adstock: 3859.5102864700248\n", + "After hill transform: 0.00933517435735476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,110.63\n", + "Adstocked value: 5,110.81\n", + "Saturated value: 0.1482\n", + "Final response: 4147.2152\n", + "Raw spend: 5110.634558220625\n", + "After adstock: 5110.81102880886\n", + "After hill transform: 0.14820803769309498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.81\n", + "Adstocked value: 16,284.04\n", + "Saturated value: 0.0009\n", + "Final response: 506.1509\n", + "Raw spend: 16282.81458812665\n", + "After adstock: 16284.036810348873\n", + "After hill transform: 0.0009370789229931267\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,820.69\n", + "Adstocked value: 52,821.03\n", + "Saturated value: 0.3424\n", + "Final response: 48934.8217\n", + "Raw spend: 52820.694956445914\n", + "After adstock: 52821.02828977925\n", + "After hill transform: 0.3424228462837707\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,859.18\n", + "Adstocked value: 3,859.51\n", + "Saturated value: 0.0093\n", + "Final response: 627.0953\n", + "Raw spend: 3859.1769531366913\n", + "After adstock: 3859.5102864700248\n", + "After hill transform: 0.00933517435735476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,110.63\n", + "Adstocked value: 5,110.81\n", + "Saturated value: 0.1482\n", + "Final response: 4147.2152\n", + "Raw spend: 5110.634558220625\n", + "After adstock: 5110.81102880886\n", + "After hill transform: 0.14820803769309498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.81\n", + "Adstocked value: 16,284.04\n", + "Saturated value: 0.0009\n", + "Final response: 506.1509\n", + "Raw spend: 16282.814588111749\n", + "After adstock: 16284.036810333972\n", + "After hill transform: 0.0009370789229905596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,820.69\n", + "Adstocked value: 52,821.03\n", + "Saturated value: 0.3424\n", + "Final response: 48934.8217\n", + "Raw spend: 52820.694956460815\n", + "After adstock: 52821.02828979415\n", + "After hill transform: 0.342422846283808\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,859.18\n", + "Adstocked value: 3,859.51\n", + "Saturated value: 0.0093\n", + "Final response: 627.0953\n", + "Raw spend: 3859.1769531366913\n", + "After adstock: 3859.5102864700248\n", + "After hill transform: 0.00933517435735476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,110.63\n", + "Adstocked value: 5,110.81\n", + "Saturated value: 0.1482\n", + "Final response: 4147.2152\n", + "Raw spend: 5110.634558220625\n", + "After adstock: 5110.81102880886\n", + "After hill transform: 0.14820803769309498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.81\n", + "Adstocked value: 16,284.04\n", + "Saturated value: 0.0009\n", + "Final response: 506.1509\n", + "Raw spend: 16282.814588111749\n", + "After adstock: 16284.036810333972\n", + "After hill transform: 0.0009370789229905596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,820.69\n", + "Adstocked value: 52,821.03\n", + "Saturated value: 0.3424\n", + "Final response: 48934.8217\n", + "Raw spend: 52820.694956445914\n", + "After adstock: 52821.02828977925\n", + "After hill transform: 0.3424228462837707\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,859.18\n", + "Adstocked value: 3,859.51\n", + "Saturated value: 0.0093\n", + "Final response: 627.0953\n", + "Raw spend: 3859.1769531515924\n", + "After adstock: 3859.510286484926\n", + "After hill transform: 0.009335174357448756\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,110.63\n", + "Adstocked value: 5,110.81\n", + "Saturated value: 0.1482\n", + "Final response: 4147.2152\n", + "Raw spend: 5110.634558220625\n", + "After adstock: 5110.81102880886\n", + "After hill transform: 0.14820803769309498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.81\n", + "Adstocked value: 16,284.04\n", + "Saturated value: 0.0009\n", + "Final response: 506.1509\n", + "Raw spend: 16282.814588111749\n", + "After adstock: 16284.036810333972\n", + "After hill transform: 0.0009370789229905596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,820.69\n", + "Adstocked value: 52,821.03\n", + "Saturated value: 0.3424\n", + "Final response: 48934.8217\n", + "Raw spend: 52820.694956445914\n", + "After adstock: 52821.02828977925\n", + "After hill transform: 0.3424228462837707\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,859.18\n", + "Adstocked value: 3,859.51\n", + "Saturated value: 0.0093\n", + "Final response: 627.0953\n", + "Raw spend: 3859.1769531366913\n", + "After adstock: 3859.5102864700248\n", + "After hill transform: 0.00933517435735476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,110.63\n", + "Adstocked value: 5,110.81\n", + "Saturated value: 0.1482\n", + "Final response: 4147.2152\n", + "Raw spend: 5110.634558235526\n", + "After adstock: 5110.811028823761\n", + "After hill transform: 0.14820803769411656\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.81\n", + "Adstocked value: 16,284.04\n", + "Saturated value: 0.0009\n", + "Final response: 506.1509\n", + "Raw spend: 16282.814588111749\n", + "After adstock: 16284.036810333972\n", + "After hill transform: 0.0009370789229905596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,820.69\n", + "Adstocked value: 52,821.03\n", + "Saturated value: 0.3424\n", + "Final response: 48934.8217\n", + "Raw spend: 52820.694956445914\n", + "After adstock: 52821.02828977925\n", + "After hill transform: 0.3424228462837707\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,859.18\n", + "Adstocked value: 3,859.51\n", + "Saturated value: 0.0093\n", + "Final response: 627.0953\n", + "Raw spend: 3859.1769531366913\n", + "After adstock: 3859.5102864700248\n", + "After hill transform: 0.00933517435735476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,110.63\n", + "Adstocked value: 5,110.81\n", + "Saturated value: 0.1482\n", + "Final response: 4147.2152\n", + "Raw spend: 5110.634558220625\n", + "After adstock: 5110.81102880886\n", + "After hill transform: 0.14820803769309498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.81\n", + "Adstocked value: 16,284.04\n", + "Saturated value: 0.0009\n", + "Final response: 506.1509\n", + "Raw spend: 16282.81458812665\n", + "After adstock: 16284.036810348873\n", + "After hill transform: 0.0009370789229931267\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,820.69\n", + "Adstocked value: 52,821.03\n", + "Saturated value: 0.3424\n", + "Final response: 48934.8217\n", + "Raw spend: 52820.694956445914\n", + "After adstock: 52821.02828977925\n", + "After hill transform: 0.3424228462837707\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,859.18\n", + "Adstocked value: 3,859.51\n", + "Saturated value: 0.0093\n", + "Final response: 627.0953\n", + "Raw spend: 3859.1769531366913\n", + "After adstock: 3859.5102864700248\n", + "After hill transform: 0.00933517435735476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,110.63\n", + "Adstocked value: 5,110.81\n", + "Saturated value: 0.1482\n", + "Final response: 4147.2152\n", + "Raw spend: 5110.634558220625\n", + "After adstock: 5110.81102880886\n", + "After hill transform: 0.14820803769309498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.81\n", + "Adstocked value: 16,284.04\n", + "Saturated value: 0.0009\n", + "Final response: 506.1509\n", + "Raw spend: 16282.814588111749\n", + "After adstock: 16284.036810333972\n", + "After hill transform: 0.0009370789229905596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,820.69\n", + "Adstocked value: 52,821.03\n", + "Saturated value: 0.3424\n", + "Final response: 48934.8217\n", + "Raw spend: 52820.694956460815\n", + "After adstock: 52821.02828979415\n", + "After hill transform: 0.342422846283808\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,859.18\n", + "Adstocked value: 3,859.51\n", + "Saturated value: 0.0093\n", + "Final response: 627.0953\n", + "Raw spend: 3859.1769531366913\n", + "After adstock: 3859.5102864700248\n", + "After hill transform: 0.00933517435735476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,110.63\n", + "Adstocked value: 5,110.81\n", + "Saturated value: 0.1482\n", + "Final response: 4147.2152\n", + "Raw spend: 5110.634558220625\n", + "After adstock: 5110.81102880886\n", + "After hill transform: 0.14820803769309498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.81\n", + "Adstocked value: 16,284.04\n", + "Saturated value: 0.0009\n", + "Final response: 506.1509\n", + "Raw spend: 16282.814588111749\n", + "After adstock: 16284.036810333972\n", + "After hill transform: 0.0009370789229905596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,820.69\n", + "Adstocked value: 52,821.03\n", + "Saturated value: 0.3424\n", + "Final response: 48934.8217\n", + "Raw spend: 52820.694956445914\n", + "After adstock: 52821.02828977925\n", + "After hill transform: 0.3424228462837707\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,859.18\n", + "Adstocked value: 3,859.51\n", + "Saturated value: 0.0093\n", + "Final response: 627.0953\n", + "Raw spend: 3859.1769531515924\n", + "After adstock: 3859.510286484926\n", + "After hill transform: 0.009335174357448756\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,110.63\n", + "Adstocked value: 5,110.81\n", + "Saturated value: 0.1482\n", + "Final response: 4147.2152\n", + "Raw spend: 5110.634558220625\n", + "After adstock: 5110.81102880886\n", + "After hill transform: 0.14820803769309498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,282.81\n", + "Adstocked value: 16,284.04\n", + "Saturated value: 0.0009\n", + "Final response: 506.1509\n", + "Raw spend: 16282.814588111749\n", + "After adstock: 16284.036810333972\n", + "After hill transform: 0.0009370789229905596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,820.69\n", + "Adstocked value: 52,821.03\n", + "Saturated value: 0.3424\n", + "Final response: 48934.8217\n", + "Raw spend: 52820.694956445914\n", + "After adstock: 52821.02828977925\n", + "After hill transform: 0.3424228462837707\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,859.18\n", + "Adstocked value: 3,859.51\n", + "Saturated value: 0.0093\n", + "Final response: 627.0953\n", + "Raw spend: 3859.1769531366913\n", + "After adstock: 3859.5102864700248\n", + "After hill transform: 0.00933517435735476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,110.63\n", + "Adstocked value: 5,110.81\n", + "Saturated value: 0.1482\n", + "Final response: 4147.2152\n", + "Raw spend: 5110.634558235526\n", + "After adstock: 5110.811028823761\n", + "After hill transform: 0.14820803769411656\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,285.14\n", + "Adstocked value: 16,286.36\n", + "Saturated value: 0.0009\n", + "Final response: 506.3671\n", + "Raw spend: 16285.137054813664\n", + "After adstock: 16286.359277035886\n", + "After hill transform: 0.0009374790971022652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,829.65\n", + "Adstocked value: 52,829.98\n", + "Saturated value: 0.3424\n", + "Final response: 48938.0192\n", + "Raw spend: 52829.64500640902\n", + "After adstock: 52829.97833974235\n", + "After hill transform: 0.3424452205614944\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,869.79\n", + "Adstocked value: 3,870.12\n", + "Saturated value: 0.0094\n", + "Final response: 631.6011\n", + "Raw spend: 3869.7869589108245\n", + "After adstock: 3870.120292244158\n", + "After hill transform: 0.00940224850385368\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,158.59\n", + "Adstocked value: 5,158.77\n", + "Saturated value: 0.1515\n", + "Final response: 4239.6217\n", + "Raw spend: 5158.592250193625\n", + "After adstock: 5158.76872078186\n", + "After hill transform: 0.15151034660585577\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,285.14\n", + "Adstocked value: 16,286.36\n", + "Saturated value: 0.0009\n", + "Final response: 506.3671\n", + "Raw spend: 16285.137054813664\n", + "After adstock: 16286.359277035886\n", + "After hill transform: 0.0009374790971022652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,829.65\n", + "Adstocked value: 52,829.98\n", + "Saturated value: 0.3424\n", + "Final response: 48938.0192\n", + "Raw spend: 52829.64500640902\n", + "After adstock: 52829.97833974235\n", + "After hill transform: 0.3424452205614944\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,869.79\n", + "Adstocked value: 3,870.12\n", + "Saturated value: 0.0094\n", + "Final response: 631.6011\n", + "Raw spend: 3869.7869589108245\n", + "After adstock: 3870.120292244158\n", + "After hill transform: 0.00940224850385368\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,158.59\n", + "Adstocked value: 5,158.77\n", + "Saturated value: 0.1515\n", + "Final response: 4239.6217\n", + "Raw spend: 5158.592250193625\n", + "After adstock: 5158.76872078186\n", + "After hill transform: 0.15151034660585577\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,285.14\n", + "Adstocked value: 16,286.36\n", + "Saturated value: 0.0009\n", + "Final response: 506.3671\n", + "Raw spend: 16285.137054828565\n", + "After adstock: 16286.359277050788\n", + "After hill transform: 0.0009374790971048331\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,829.65\n", + "Adstocked value: 52,829.98\n", + "Saturated value: 0.3424\n", + "Final response: 48938.0192\n", + "Raw spend: 52829.64500640902\n", + "After adstock: 52829.97833974235\n", + "After hill transform: 0.3424452205614944\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,869.79\n", + "Adstocked value: 3,870.12\n", + "Saturated value: 0.0094\n", + "Final response: 631.6011\n", + "Raw spend: 3869.7869589108245\n", + "After adstock: 3870.120292244158\n", + "After hill transform: 0.00940224850385368\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,158.59\n", + "Adstocked value: 5,158.77\n", + "Saturated value: 0.1515\n", + "Final response: 4239.6217\n", + "Raw spend: 5158.592250193625\n", + "After adstock: 5158.76872078186\n", + "After hill transform: 0.15151034660585577\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,285.14\n", + "Adstocked value: 16,286.36\n", + "Saturated value: 0.0009\n", + "Final response: 506.3671\n", + "Raw spend: 16285.137054813664\n", + "After adstock: 16286.359277035886\n", + "After hill transform: 0.0009374790971022652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,829.65\n", + "Adstocked value: 52,829.98\n", + "Saturated value: 0.3424\n", + "Final response: 48938.0192\n", + "Raw spend: 52829.64500642392\n", + "After adstock: 52829.978339757254\n", + "After hill transform: 0.3424452205615316\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,869.79\n", + "Adstocked value: 3,870.12\n", + "Saturated value: 0.0094\n", + "Final response: 631.6011\n", + "Raw spend: 3869.7869589108245\n", + "After adstock: 3870.120292244158\n", + "After hill transform: 0.00940224850385368\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,158.59\n", + "Adstocked value: 5,158.77\n", + "Saturated value: 0.1515\n", + "Final response: 4239.6217\n", + "Raw spend: 5158.592250193625\n", + "After adstock: 5158.76872078186\n", + "After hill transform: 0.15151034660585577\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,285.14\n", + "Adstocked value: 16,286.36\n", + "Saturated value: 0.0009\n", + "Final response: 506.3671\n", + "Raw spend: 16285.137054813664\n", + "After adstock: 16286.359277035886\n", + "After hill transform: 0.0009374790971022652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,829.65\n", + "Adstocked value: 52,829.98\n", + "Saturated value: 0.3424\n", + "Final response: 48938.0192\n", + "Raw spend: 52829.64500640902\n", + "After adstock: 52829.97833974235\n", + "After hill transform: 0.3424452205614944\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,869.79\n", + "Adstocked value: 3,870.12\n", + "Saturated value: 0.0094\n", + "Final response: 631.6011\n", + "Raw spend: 3869.7869589257257\n", + "After adstock: 3870.120292259059\n", + "After hill transform: 0.009402248503948088\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,158.59\n", + "Adstocked value: 5,158.77\n", + "Saturated value: 0.1515\n", + "Final response: 4239.6217\n", + "Raw spend: 5158.592250193625\n", + "After adstock: 5158.76872078186\n", + "After hill transform: 0.15151034660585577\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,285.14\n", + "Adstocked value: 16,286.36\n", + "Saturated value: 0.0009\n", + "Final response: 506.3671\n", + "Raw spend: 16285.137054813664\n", + "After adstock: 16286.359277035886\n", + "After hill transform: 0.0009374790971022652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,829.65\n", + "Adstocked value: 52,829.98\n", + "Saturated value: 0.3424\n", + "Final response: 48938.0192\n", + "Raw spend: 52829.64500640902\n", + "After adstock: 52829.97833974235\n", + "After hill transform: 0.3424452205614944\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,869.79\n", + "Adstocked value: 3,870.12\n", + "Saturated value: 0.0094\n", + "Final response: 631.6011\n", + "Raw spend: 3869.7869589108245\n", + "After adstock: 3870.120292244158\n", + "After hill transform: 0.00940224850385368\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,158.59\n", + "Adstocked value: 5,158.77\n", + "Saturated value: 0.1515\n", + "Final response: 4239.6217\n", + "Raw spend: 5158.592250208526\n", + "After adstock: 5158.768720796761\n", + "After hill transform: 0.15151034660688634\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,285.14\n", + "Adstocked value: 16,286.36\n", + "Saturated value: 0.0009\n", + "Final response: 506.3671\n", + "Raw spend: 16285.137054813664\n", + "After adstock: 16286.359277035886\n", + "After hill transform: 0.0009374790971022652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,829.65\n", + "Adstocked value: 52,829.98\n", + "Saturated value: 0.3424\n", + "Final response: 48938.0192\n", + "Raw spend: 52829.64500640902\n", + "After adstock: 52829.97833974235\n", + "After hill transform: 0.3424452205614944\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,869.79\n", + "Adstocked value: 3,870.12\n", + "Saturated value: 0.0094\n", + "Final response: 631.6011\n", + "Raw spend: 3869.7869589108245\n", + "After adstock: 3870.120292244158\n", + "After hill transform: 0.00940224850385368\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,158.59\n", + "Adstocked value: 5,158.77\n", + "Saturated value: 0.1515\n", + "Final response: 4239.6217\n", + "Raw spend: 5158.592250193625\n", + "After adstock: 5158.76872078186\n", + "After hill transform: 0.15151034660585577\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,285.14\n", + "Adstocked value: 16,286.36\n", + "Saturated value: 0.0009\n", + "Final response: 506.3671\n", + "Raw spend: 16285.137054828565\n", + "After adstock: 16286.359277050788\n", + "After hill transform: 0.0009374790971048331\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,829.65\n", + "Adstocked value: 52,829.98\n", + "Saturated value: 0.3424\n", + "Final response: 48938.0192\n", + "Raw spend: 52829.64500640902\n", + "After adstock: 52829.97833974235\n", + "After hill transform: 0.3424452205614944\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,869.79\n", + "Adstocked value: 3,870.12\n", + "Saturated value: 0.0094\n", + "Final response: 631.6011\n", + "Raw spend: 3869.7869589108245\n", + "After adstock: 3870.120292244158\n", + "After hill transform: 0.00940224850385368\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,158.59\n", + "Adstocked value: 5,158.77\n", + "Saturated value: 0.1515\n", + "Final response: 4239.6217\n", + "Raw spend: 5158.592250193625\n", + "After adstock: 5158.76872078186\n", + "After hill transform: 0.15151034660585577\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,285.14\n", + "Adstocked value: 16,286.36\n", + "Saturated value: 0.0009\n", + "Final response: 506.3671\n", + "Raw spend: 16285.137054813664\n", + "After adstock: 16286.359277035886\n", + "After hill transform: 0.0009374790971022652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,829.65\n", + "Adstocked value: 52,829.98\n", + "Saturated value: 0.3424\n", + "Final response: 48938.0192\n", + "Raw spend: 52829.64500642392\n", + "After adstock: 52829.978339757254\n", + "After hill transform: 0.3424452205615316\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,869.79\n", + "Adstocked value: 3,870.12\n", + "Saturated value: 0.0094\n", + "Final response: 631.6011\n", + "Raw spend: 3869.7869589108245\n", + "After adstock: 3870.120292244158\n", + "After hill transform: 0.00940224850385368\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,158.59\n", + "Adstocked value: 5,158.77\n", + "Saturated value: 0.1515\n", + "Final response: 4239.6217\n", + "Raw spend: 5158.592250193625\n", + "After adstock: 5158.76872078186\n", + "After hill transform: 0.15151034660585577\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,285.14\n", + "Adstocked value: 16,286.36\n", + "Saturated value: 0.0009\n", + "Final response: 506.3671\n", + "Raw spend: 16285.137054813664\n", + "After adstock: 16286.359277035886\n", + "After hill transform: 0.0009374790971022652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,829.65\n", + "Adstocked value: 52,829.98\n", + "Saturated value: 0.3424\n", + "Final response: 48938.0192\n", + "Raw spend: 52829.64500640902\n", + "After adstock: 52829.97833974235\n", + "After hill transform: 0.3424452205614944\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,869.79\n", + "Adstocked value: 3,870.12\n", + "Saturated value: 0.0094\n", + "Final response: 631.6011\n", + "Raw spend: 3869.7869589257257\n", + "After adstock: 3870.120292259059\n", + "After hill transform: 0.009402248503948088\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,158.59\n", + "Adstocked value: 5,158.77\n", + "Saturated value: 0.1515\n", + "Final response: 4239.6217\n", + "Raw spend: 5158.592250193625\n", + "After adstock: 5158.76872078186\n", + "After hill transform: 0.15151034660585577\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,285.14\n", + "Adstocked value: 16,286.36\n", + "Saturated value: 0.0009\n", + "Final response: 506.3671\n", + "Raw spend: 16285.137054813664\n", + "After adstock: 16286.359277035886\n", + "After hill transform: 0.0009374790971022652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,829.65\n", + "Adstocked value: 52,829.98\n", + "Saturated value: 0.3424\n", + "Final response: 48938.0192\n", + "Raw spend: 52829.64500640902\n", + "After adstock: 52829.97833974235\n", + "After hill transform: 0.3424452205614944\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,869.79\n", + "Adstocked value: 3,870.12\n", + "Saturated value: 0.0094\n", + "Final response: 631.6011\n", + "Raw spend: 3869.7869589108245\n", + "After adstock: 3870.120292244158\n", + "After hill transform: 0.00940224850385368\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,158.59\n", + "Adstocked value: 5,158.77\n", + "Saturated value: 0.1515\n", + "Final response: 4239.6217\n", + "Raw spend: 5158.592250208526\n", + "After adstock: 5158.768720796761\n", + "After hill transform: 0.15151034660688634\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,296.84\n", + "Adstocked value: 16,298.06\n", + "Saturated value: 0.0009\n", + "Final response: 507.4571\n", + "Raw spend: 16296.83907981658\n", + "After adstock: 16298.061302038803\n", + "After hill transform: 0.0009394971510612167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,874.73\n", + "Adstocked value: 52,875.07\n", + "Saturated value: 0.3426\n", + "Final response: 48954.1206\n", + "Raw spend: 52874.73355885275\n", + "After adstock: 52875.066892186085\n", + "After hill transform: 0.3425578907009958\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,923.26\n", + "Adstocked value: 3,923.59\n", + "Saturated value: 0.0097\n", + "Final response: 654.6067\n", + "Raw spend: 3923.256501911811\n", + "After adstock: 3923.5898352451445\n", + "After hill transform: 0.009744719157250966\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,400.32\n", + "Adstocked value: 5,400.49\n", + "Saturated value: 0.1686\n", + "Final response: 4717.3128\n", + "Raw spend: 5400.315689087214\n", + "After adstock: 5400.492159675449\n", + "After hill transform: 0.1685814765847527\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,296.84\n", + "Adstocked value: 16,298.06\n", + "Saturated value: 0.0009\n", + "Final response: 507.4571\n", + "Raw spend: 16296.83907981658\n", + "After adstock: 16298.061302038803\n", + "After hill transform: 0.0009394971510612167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,874.73\n", + "Adstocked value: 52,875.07\n", + "Saturated value: 0.3426\n", + "Final response: 48954.1206\n", + "Raw spend: 52874.73355885275\n", + "After adstock: 52875.066892186085\n", + "After hill transform: 0.3425578907009958\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,923.26\n", + "Adstocked value: 3,923.59\n", + "Saturated value: 0.0097\n", + "Final response: 654.6067\n", + "Raw spend: 3923.256501911811\n", + "After adstock: 3923.5898352451445\n", + "After hill transform: 0.009744719157250966\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,400.32\n", + "Adstocked value: 5,400.49\n", + "Saturated value: 0.1686\n", + "Final response: 4717.3128\n", + "Raw spend: 5400.315689087214\n", + "After adstock: 5400.492159675449\n", + "After hill transform: 0.1685814765847527\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,296.84\n", + "Adstocked value: 16,298.06\n", + "Saturated value: 0.0009\n", + "Final response: 507.4571\n", + "Raw spend: 16296.839079831481\n", + "After adstock: 16298.061302053704\n", + "After hill transform: 0.0009394971510637883\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,874.73\n", + "Adstocked value: 52,875.07\n", + "Saturated value: 0.3426\n", + "Final response: 48954.1206\n", + "Raw spend: 52874.73355885275\n", + "After adstock: 52875.066892186085\n", + "After hill transform: 0.3425578907009958\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,923.26\n", + "Adstocked value: 3,923.59\n", + "Saturated value: 0.0097\n", + "Final response: 654.6067\n", + "Raw spend: 3923.256501911811\n", + "After adstock: 3923.5898352451445\n", + "After hill transform: 0.009744719157250966\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,400.32\n", + "Adstocked value: 5,400.49\n", + "Saturated value: 0.1686\n", + "Final response: 4717.3128\n", + "Raw spend: 5400.315689087214\n", + "After adstock: 5400.492159675449\n", + "After hill transform: 0.1685814765847527\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,296.84\n", + "Adstocked value: 16,298.06\n", + "Saturated value: 0.0009\n", + "Final response: 507.4571\n", + "Raw spend: 16296.83907981658\n", + "After adstock: 16298.061302038803\n", + "After hill transform: 0.0009394971510612167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,874.73\n", + "Adstocked value: 52,875.07\n", + "Saturated value: 0.3426\n", + "Final response: 48954.1206\n", + "Raw spend: 52874.73355886765\n", + "After adstock: 52875.066892200986\n", + "After hill transform: 0.34255789070103304\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,923.26\n", + "Adstocked value: 3,923.59\n", + "Saturated value: 0.0097\n", + "Final response: 654.6067\n", + "Raw spend: 3923.256501911811\n", + "After adstock: 3923.5898352451445\n", + "After hill transform: 0.009744719157250966\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,400.32\n", + "Adstocked value: 5,400.49\n", + "Saturated value: 0.1686\n", + "Final response: 4717.3128\n", + "Raw spend: 5400.315689087214\n", + "After adstock: 5400.492159675449\n", + "After hill transform: 0.1685814765847527\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,296.84\n", + "Adstocked value: 16,298.06\n", + "Saturated value: 0.0009\n", + "Final response: 507.4571\n", + "Raw spend: 16296.83907981658\n", + "After adstock: 16298.061302038803\n", + "After hill transform: 0.0009394971510612167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,874.73\n", + "Adstocked value: 52,875.07\n", + "Saturated value: 0.3426\n", + "Final response: 48954.1206\n", + "Raw spend: 52874.73355885275\n", + "After adstock: 52875.066892186085\n", + "After hill transform: 0.3425578907009958\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,923.26\n", + "Adstocked value: 3,923.59\n", + "Saturated value: 0.0097\n", + "Final response: 654.6067\n", + "Raw spend: 3923.256501926712\n", + "After adstock: 3923.5898352600457\n", + "After hill transform: 0.009744719157347445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,400.32\n", + "Adstocked value: 5,400.49\n", + "Saturated value: 0.1686\n", + "Final response: 4717.3128\n", + "Raw spend: 5400.315689087214\n", + "After adstock: 5400.492159675449\n", + "After hill transform: 0.1685814765847527\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,296.84\n", + "Adstocked value: 16,298.06\n", + "Saturated value: 0.0009\n", + "Final response: 507.4571\n", + "Raw spend: 16296.83907981658\n", + "After adstock: 16298.061302038803\n", + "After hill transform: 0.0009394971510612167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,874.73\n", + "Adstocked value: 52,875.07\n", + "Saturated value: 0.3426\n", + "Final response: 48954.1206\n", + "Raw spend: 52874.73355885275\n", + "After adstock: 52875.066892186085\n", + "After hill transform: 0.3425578907009958\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,923.26\n", + "Adstocked value: 3,923.59\n", + "Saturated value: 0.0097\n", + "Final response: 654.6067\n", + "Raw spend: 3923.256501911811\n", + "After adstock: 3923.5898352451445\n", + "After hill transform: 0.009744719157250966\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,400.32\n", + "Adstocked value: 5,400.49\n", + "Saturated value: 0.1686\n", + "Final response: 4717.3128\n", + "Raw spend: 5400.315689102115\n", + "After adstock: 5400.4921596903505\n", + "After hill transform: 0.168581476585826\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,296.84\n", + "Adstocked value: 16,298.06\n", + "Saturated value: 0.0009\n", + "Final response: 507.4571\n", + "Raw spend: 16296.83907981658\n", + "After adstock: 16298.061302038803\n", + "After hill transform: 0.0009394971510612167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,874.73\n", + "Adstocked value: 52,875.07\n", + "Saturated value: 0.3426\n", + "Final response: 48954.1206\n", + "Raw spend: 52874.73355885275\n", + "After adstock: 52875.066892186085\n", + "After hill transform: 0.3425578907009958\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,923.26\n", + "Adstocked value: 3,923.59\n", + "Saturated value: 0.0097\n", + "Final response: 654.6067\n", + "Raw spend: 3923.256501911811\n", + "After adstock: 3923.5898352451445\n", + "After hill transform: 0.009744719157250966\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,400.32\n", + "Adstocked value: 5,400.49\n", + "Saturated value: 0.1686\n", + "Final response: 4717.3128\n", + "Raw spend: 5400.315689087214\n", + "After adstock: 5400.492159675449\n", + "After hill transform: 0.1685814765847527\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,296.84\n", + "Adstocked value: 16,298.06\n", + "Saturated value: 0.0009\n", + "Final response: 507.4571\n", + "Raw spend: 16296.839079831481\n", + "After adstock: 16298.061302053704\n", + "After hill transform: 0.0009394971510637883\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,874.73\n", + "Adstocked value: 52,875.07\n", + "Saturated value: 0.3426\n", + "Final response: 48954.1206\n", + "Raw spend: 52874.73355885275\n", + "After adstock: 52875.066892186085\n", + "After hill transform: 0.3425578907009958\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,923.26\n", + "Adstocked value: 3,923.59\n", + "Saturated value: 0.0097\n", + "Final response: 654.6067\n", + "Raw spend: 3923.256501911811\n", + "After adstock: 3923.5898352451445\n", + "After hill transform: 0.009744719157250966\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,400.32\n", + "Adstocked value: 5,400.49\n", + "Saturated value: 0.1686\n", + "Final response: 4717.3128\n", + "Raw spend: 5400.315689087214\n", + "After adstock: 5400.492159675449\n", + "After hill transform: 0.1685814765847527\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,296.84\n", + "Adstocked value: 16,298.06\n", + "Saturated value: 0.0009\n", + "Final response: 507.4571\n", + "Raw spend: 16296.83907981658\n", + "After adstock: 16298.061302038803\n", + "After hill transform: 0.0009394971510612167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,874.73\n", + "Adstocked value: 52,875.07\n", + "Saturated value: 0.3426\n", + "Final response: 48954.1206\n", + "Raw spend: 52874.73355886765\n", + "After adstock: 52875.066892200986\n", + "After hill transform: 0.34255789070103304\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,923.26\n", + "Adstocked value: 3,923.59\n", + "Saturated value: 0.0097\n", + "Final response: 654.6067\n", + "Raw spend: 3923.256501911811\n", + "After adstock: 3923.5898352451445\n", + "After hill transform: 0.009744719157250966\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,400.32\n", + "Adstocked value: 5,400.49\n", + "Saturated value: 0.1686\n", + "Final response: 4717.3128\n", + "Raw spend: 5400.315689087214\n", + "After adstock: 5400.492159675449\n", + "After hill transform: 0.1685814765847527\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,296.84\n", + "Adstocked value: 16,298.06\n", + "Saturated value: 0.0009\n", + "Final response: 507.4571\n", + "Raw spend: 16296.83907981658\n", + "After adstock: 16298.061302038803\n", + "After hill transform: 0.0009394971510612167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,874.73\n", + "Adstocked value: 52,875.07\n", + "Saturated value: 0.3426\n", + "Final response: 48954.1206\n", + "Raw spend: 52874.73355885275\n", + "After adstock: 52875.066892186085\n", + "After hill transform: 0.3425578907009958\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,923.26\n", + "Adstocked value: 3,923.59\n", + "Saturated value: 0.0097\n", + "Final response: 654.6067\n", + "Raw spend: 3923.256501926712\n", + "After adstock: 3923.5898352600457\n", + "After hill transform: 0.009744719157347445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,400.32\n", + "Adstocked value: 5,400.49\n", + "Saturated value: 0.1686\n", + "Final response: 4717.3128\n", + "Raw spend: 5400.315689087214\n", + "After adstock: 5400.492159675449\n", + "After hill transform: 0.1685814765847527\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,296.84\n", + "Adstocked value: 16,298.06\n", + "Saturated value: 0.0009\n", + "Final response: 507.4571\n", + "Raw spend: 16296.83907981658\n", + "After adstock: 16298.061302038803\n", + "After hill transform: 0.0009394971510612167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 52,874.73\n", + "Adstocked value: 52,875.07\n", + "Saturated value: 0.3426\n", + "Final response: 48954.1206\n", + "Raw spend: 52874.73355885275\n", + "After adstock: 52875.066892186085\n", + "After hill transform: 0.3425578907009958\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,923.26\n", + "Adstocked value: 3,923.59\n", + "Saturated value: 0.0097\n", + "Final response: 654.6067\n", + "Raw spend: 3923.256501911811\n", + "After adstock: 3923.5898352451445\n", + "After hill transform: 0.009744719157250966\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,400.32\n", + "Adstocked value: 5,400.49\n", + "Saturated value: 0.1686\n", + "Final response: 4717.3128\n", + "Raw spend: 5400.315689102115\n", + "After adstock: 5400.4921596903505\n", + "After hill transform: 0.168581476585826\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,357.64\n", + "Adstocked value: 16,358.86\n", + "Saturated value: 0.0010\n", + "Final response: 513.1453\n", + "Raw spend: 16357.635370745273\n", + "After adstock: 16358.857592967495\n", + "After hill transform: 0.0009500281848186065\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 53,108.98\n", + "Adstocked value: 53,109.31\n", + "Saturated value: 0.3431\n", + "Final response: 49037.5912\n", + "Raw spend: 53108.9782797269\n", + "After adstock: 53109.311613060236\n", + "After hill transform: 0.34314197853954553\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,201.08\n", + "Adstocked value: 4,201.42\n", + "Saturated value: 0.0116\n", + "Final response: 782.2848\n", + "Raw spend: 4201.082714186347\n", + "After adstock: 4201.41604751968\n", + "After hill transform: 0.011645382351513458\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,656.51\n", + "Adstocked value: 6,656.68\n", + "Saturated value: 0.2659\n", + "Final response: 7441.7496\n", + "Raw spend: 6656.505905452905\n", + "After adstock: 6656.68237604114\n", + "After hill transform: 0.2659440227990612\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,357.64\n", + "Adstocked value: 16,358.86\n", + "Saturated value: 0.0010\n", + "Final response: 513.1453\n", + "Raw spend: 16357.635370745273\n", + "After adstock: 16358.857592967495\n", + "After hill transform: 0.0009500281848186065\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 53,108.98\n", + "Adstocked value: 53,109.31\n", + "Saturated value: 0.3431\n", + "Final response: 49037.5912\n", + "Raw spend: 53108.9782797269\n", + "After adstock: 53109.311613060236\n", + "After hill transform: 0.34314197853954553\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,201.08\n", + "Adstocked value: 4,201.42\n", + "Saturated value: 0.0116\n", + "Final response: 782.2848\n", + "Raw spend: 4201.082714186347\n", + "After adstock: 4201.41604751968\n", + "After hill transform: 0.011645382351513458\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,656.51\n", + "Adstocked value: 6,656.68\n", + "Saturated value: 0.2659\n", + "Final response: 7441.7496\n", + "Raw spend: 6656.505905452905\n", + "After adstock: 6656.68237604114\n", + "After hill transform: 0.2659440227990612\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,357.64\n", + "Adstocked value: 16,358.86\n", + "Saturated value: 0.0010\n", + "Final response: 513.1453\n", + "Raw spend: 16357.635370760174\n", + "After adstock: 16358.857592982396\n", + "After hill transform: 0.0009500281848211972\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 53,108.98\n", + "Adstocked value: 53,109.31\n", + "Saturated value: 0.3431\n", + "Final response: 49037.5912\n", + "Raw spend: 53108.9782797269\n", + "After adstock: 53109.311613060236\n", + "After hill transform: 0.34314197853954553\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,201.08\n", + "Adstocked value: 4,201.42\n", + "Saturated value: 0.0116\n", + "Final response: 782.2848\n", + "Raw spend: 4201.082714186347\n", + "After adstock: 4201.41604751968\n", + "After hill transform: 0.011645382351513458\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,656.51\n", + "Adstocked value: 6,656.68\n", + "Saturated value: 0.2659\n", + "Final response: 7441.7496\n", + "Raw spend: 6656.505905452905\n", + "After adstock: 6656.68237604114\n", + "After hill transform: 0.2659440227990612\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,357.64\n", + "Adstocked value: 16,358.86\n", + "Saturated value: 0.0010\n", + "Final response: 513.1453\n", + "Raw spend: 16357.635370745273\n", + "After adstock: 16358.857592967495\n", + "After hill transform: 0.0009500281848186065\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 53,108.98\n", + "Adstocked value: 53,109.31\n", + "Saturated value: 0.3431\n", + "Final response: 49037.5912\n", + "Raw spend: 53108.9782797418\n", + "After adstock: 53109.31161307514\n", + "After hill transform: 0.34314197853958256\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,201.08\n", + "Adstocked value: 4,201.42\n", + "Saturated value: 0.0116\n", + "Final response: 782.2848\n", + "Raw spend: 4201.082714186347\n", + "After adstock: 4201.41604751968\n", + "After hill transform: 0.011645382351513458\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,656.51\n", + "Adstocked value: 6,656.68\n", + "Saturated value: 0.2659\n", + "Final response: 7441.7496\n", + "Raw spend: 6656.505905452905\n", + "After adstock: 6656.68237604114\n", + "After hill transform: 0.2659440227990612\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,357.64\n", + "Adstocked value: 16,358.86\n", + "Saturated value: 0.0010\n", + "Final response: 513.1453\n", + "Raw spend: 16357.635370745273\n", + "After adstock: 16358.857592967495\n", + "After hill transform: 0.0009500281848186065\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 53,108.98\n", + "Adstocked value: 53,109.31\n", + "Saturated value: 0.3431\n", + "Final response: 49037.5912\n", + "Raw spend: 53108.9782797269\n", + "After adstock: 53109.311613060236\n", + "After hill transform: 0.34314197853954553\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,201.08\n", + "Adstocked value: 4,201.42\n", + "Saturated value: 0.0116\n", + "Final response: 782.2848\n", + "Raw spend: 4201.082714201249\n", + "After adstock: 4201.416047534582\n", + "After hill transform: 0.011645382351620924\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,656.51\n", + "Adstocked value: 6,656.68\n", + "Saturated value: 0.2659\n", + "Final response: 7441.7496\n", + "Raw spend: 6656.505905452905\n", + "After adstock: 6656.68237604114\n", + "After hill transform: 0.2659440227990612\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,357.64\n", + "Adstocked value: 16,358.86\n", + "Saturated value: 0.0010\n", + "Final response: 513.1453\n", + "Raw spend: 16357.635370745273\n", + "After adstock: 16358.857592967495\n", + "After hill transform: 0.0009500281848186065\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 53,108.98\n", + "Adstocked value: 53,109.31\n", + "Saturated value: 0.3431\n", + "Final response: 49037.5912\n", + "Raw spend: 53108.9782797269\n", + "After adstock: 53109.311613060236\n", + "After hill transform: 0.34314197853954553\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,201.08\n", + "Adstocked value: 4,201.42\n", + "Saturated value: 0.0116\n", + "Final response: 782.2848\n", + "Raw spend: 4201.082714186347\n", + "After adstock: 4201.41604751968\n", + "After hill transform: 0.011645382351513458\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,656.51\n", + "Adstocked value: 6,656.68\n", + "Saturated value: 0.2659\n", + "Final response: 7441.7496\n", + "Raw spend: 6656.505905467806\n", + "After adstock: 6656.682376056041\n", + "After hill transform: 0.265944022800274\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,357.64\n", + "Adstocked value: 16,358.86\n", + "Saturated value: 0.0010\n", + "Final response: 513.1453\n", + "Raw spend: 16357.635370745273\n", + "After adstock: 16358.857592967495\n", + "After hill transform: 0.0009500281848186065\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 53,108.98\n", + "Adstocked value: 53,109.31\n", + "Saturated value: 0.3431\n", + "Final response: 49037.5912\n", + "Raw spend: 53108.9782797269\n", + "After adstock: 53109.311613060236\n", + "After hill transform: 0.34314197853954553\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,201.08\n", + "Adstocked value: 4,201.42\n", + "Saturated value: 0.0116\n", + "Final response: 782.2848\n", + "Raw spend: 4201.082714186347\n", + "After adstock: 4201.41604751968\n", + "After hill transform: 0.011645382351513458\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,656.51\n", + "Adstocked value: 6,656.68\n", + "Saturated value: 0.2659\n", + "Final response: 7441.7496\n", + "Raw spend: 6656.505905452905\n", + "After adstock: 6656.68237604114\n", + "After hill transform: 0.2659440227990612\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,357.64\n", + "Adstocked value: 16,358.86\n", + "Saturated value: 0.0010\n", + "Final response: 513.1453\n", + "Raw spend: 16357.635370760174\n", + "After adstock: 16358.857592982396\n", + "After hill transform: 0.0009500281848211972\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 53,108.98\n", + "Adstocked value: 53,109.31\n", + "Saturated value: 0.3431\n", + "Final response: 49037.5912\n", + "Raw spend: 53108.9782797269\n", + "After adstock: 53109.311613060236\n", + "After hill transform: 0.34314197853954553\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,201.08\n", + "Adstocked value: 4,201.42\n", + "Saturated value: 0.0116\n", + "Final response: 782.2848\n", + "Raw spend: 4201.082714186347\n", + "After adstock: 4201.41604751968\n", + "After hill transform: 0.011645382351513458\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,656.51\n", + "Adstocked value: 6,656.68\n", + "Saturated value: 0.2659\n", + "Final response: 7441.7496\n", + "Raw spend: 6656.505905452905\n", + "After adstock: 6656.68237604114\n", + "After hill transform: 0.2659440227990612\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,357.64\n", + "Adstocked value: 16,358.86\n", + "Saturated value: 0.0010\n", + "Final response: 513.1453\n", + "Raw spend: 16357.635370745273\n", + "After adstock: 16358.857592967495\n", + "After hill transform: 0.0009500281848186065\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 53,108.98\n", + "Adstocked value: 53,109.31\n", + "Saturated value: 0.3431\n", + "Final response: 49037.5912\n", + "Raw spend: 53108.9782797418\n", + "After adstock: 53109.31161307514\n", + "After hill transform: 0.34314197853958256\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,201.08\n", + "Adstocked value: 4,201.42\n", + "Saturated value: 0.0116\n", + "Final response: 782.2848\n", + "Raw spend: 4201.082714186347\n", + "After adstock: 4201.41604751968\n", + "After hill transform: 0.011645382351513458\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,656.51\n", + "Adstocked value: 6,656.68\n", + "Saturated value: 0.2659\n", + "Final response: 7441.7496\n", + "Raw spend: 6656.505905452905\n", + "After adstock: 6656.68237604114\n", + "After hill transform: 0.2659440227990612\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,357.64\n", + "Adstocked value: 16,358.86\n", + "Saturated value: 0.0010\n", + "Final response: 513.1453\n", + "Raw spend: 16357.635370745273\n", + "After adstock: 16358.857592967495\n", + "After hill transform: 0.0009500281848186065\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 53,108.98\n", + "Adstocked value: 53,109.31\n", + "Saturated value: 0.3431\n", + "Final response: 49037.5912\n", + "Raw spend: 53108.9782797269\n", + "After adstock: 53109.311613060236\n", + "After hill transform: 0.34314197853954553\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,201.08\n", + "Adstocked value: 4,201.42\n", + "Saturated value: 0.0116\n", + "Final response: 782.2848\n", + "Raw spend: 4201.082714201249\n", + "After adstock: 4201.416047534582\n", + "After hill transform: 0.011645382351620924\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,656.51\n", + "Adstocked value: 6,656.68\n", + "Saturated value: 0.2659\n", + "Final response: 7441.7496\n", + "Raw spend: 6656.505905452905\n", + "After adstock: 6656.68237604114\n", + "After hill transform: 0.2659440227990612\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,357.64\n", + "Adstocked value: 16,358.86\n", + "Saturated value: 0.0010\n", + "Final response: 513.1453\n", + "Raw spend: 16357.635370745273\n", + "After adstock: 16358.857592967495\n", + "After hill transform: 0.0009500281848186065\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 53,108.98\n", + "Adstocked value: 53,109.31\n", + "Saturated value: 0.3431\n", + "Final response: 49037.5912\n", + "Raw spend: 53108.9782797269\n", + "After adstock: 53109.311613060236\n", + "After hill transform: 0.34314197853954553\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 4,201.08\n", + "Adstocked value: 4,201.42\n", + "Saturated value: 0.0116\n", + "Final response: 782.2848\n", + "Raw spend: 4201.082714186347\n", + "After adstock: 4201.41604751968\n", + "After hill transform: 0.011645382351513458\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 6,656.51\n", + "Adstocked value: 6,656.68\n", + "Saturated value: 0.2659\n", + "Final response: 7441.7496\n", + "Raw spend: 6656.505905467806\n", + "After adstock: 6656.682376056041\n", + "After hill transform: 0.265944022800274\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,699.58\n", + "Adstocked value: 16,700.80\n", + "Saturated value: 0.0010\n", + "Final response: 545.9292\n", + "Raw spend: 16699.57638026066\n", + "After adstock: 16700.798602482882\n", + "After hill transform: 0.0010107237954547856\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,426.44\n", + "Adstocked value: 54,426.78\n", + "Saturated value: 0.3464\n", + "Final response: 49501.5299\n", + "Raw spend: 54426.44270264245\n", + "After adstock: 54426.77603597579\n", + "After hill transform: 0.34638840307320384\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,763.91\n", + "Adstocked value: 5,764.25\n", + "Saturated value: 0.0264\n", + "Final response: 1771.8097\n", + "Raw spend: 5763.9135503163925\n", + "After adstock: 5764.2468836497255\n", + "After hill transform: 0.02637581803843644\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 13,722.99\n", + "Adstocked value: 13,723.17\n", + "Saturated value: 0.7296\n", + "Final response: 20415.8554\n", + "Raw spend: 13722.993255644313\n", + "After adstock: 13723.169726232549\n", + "After hill transform: 0.729596535635602\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,699.58\n", + "Adstocked value: 16,700.80\n", + "Saturated value: 0.0010\n", + "Final response: 545.9292\n", + "Raw spend: 16699.57638026066\n", + "After adstock: 16700.798602482882\n", + "After hill transform: 0.0010107237954547856\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,426.44\n", + "Adstocked value: 54,426.78\n", + "Saturated value: 0.3464\n", + "Final response: 49501.5299\n", + "Raw spend: 54426.44270264245\n", + "After adstock: 54426.77603597579\n", + "After hill transform: 0.34638840307320384\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,763.91\n", + "Adstocked value: 5,764.25\n", + "Saturated value: 0.0264\n", + "Final response: 1771.8097\n", + "Raw spend: 5763.9135503163925\n", + "After adstock: 5764.2468836497255\n", + "After hill transform: 0.02637581803843644\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 13,722.99\n", + "Adstocked value: 13,723.17\n", + "Saturated value: 0.7296\n", + "Final response: 20415.8554\n", + "Raw spend: 13722.993255644313\n", + "After adstock: 13723.169726232549\n", + "After hill transform: 0.729596535635602\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,699.58\n", + "Adstocked value: 16,700.80\n", + "Saturated value: 0.0010\n", + "Final response: 545.9292\n", + "Raw spend: 16699.57638027556\n", + "After adstock: 16700.798602497784\n", + "After hill transform: 0.0010107237954574853\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,426.44\n", + "Adstocked value: 54,426.78\n", + "Saturated value: 0.3464\n", + "Final response: 49501.5299\n", + "Raw spend: 54426.44270264245\n", + "After adstock: 54426.77603597579\n", + "After hill transform: 0.34638840307320384\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,763.91\n", + "Adstocked value: 5,764.25\n", + "Saturated value: 0.0264\n", + "Final response: 1771.8097\n", + "Raw spend: 5763.9135503163925\n", + "After adstock: 5764.2468836497255\n", + "After hill transform: 0.02637581803843644\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 13,722.99\n", + "Adstocked value: 13,723.17\n", + "Saturated value: 0.7296\n", + "Final response: 20415.8554\n", + "Raw spend: 13722.993255644313\n", + "After adstock: 13723.169726232549\n", + "After hill transform: 0.729596535635602\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,699.58\n", + "Adstocked value: 16,700.80\n", + "Saturated value: 0.0010\n", + "Final response: 545.9292\n", + "Raw spend: 16699.57638026066\n", + "After adstock: 16700.798602482882\n", + "After hill transform: 0.0010107237954547856\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,426.44\n", + "Adstocked value: 54,426.78\n", + "Saturated value: 0.3464\n", + "Final response: 49501.5299\n", + "Raw spend: 54426.442702657354\n", + "After adstock: 54426.77603599069\n", + "After hill transform: 0.3463884030732402\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,763.91\n", + "Adstocked value: 5,764.25\n", + "Saturated value: 0.0264\n", + "Final response: 1771.8097\n", + "Raw spend: 5763.9135503163925\n", + "After adstock: 5764.2468836497255\n", + "After hill transform: 0.02637581803843644\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 13,722.99\n", + "Adstocked value: 13,723.17\n", + "Saturated value: 0.7296\n", + "Final response: 20415.8554\n", + "Raw spend: 13722.993255644313\n", + "After adstock: 13723.169726232549\n", + "After hill transform: 0.729596535635602\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,699.58\n", + "Adstocked value: 16,700.80\n", + "Saturated value: 0.0010\n", + "Final response: 545.9292\n", + "Raw spend: 16699.57638026066\n", + "After adstock: 16700.798602482882\n", + "After hill transform: 0.0010107237954547856\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,426.44\n", + "Adstocked value: 54,426.78\n", + "Saturated value: 0.3464\n", + "Final response: 49501.5299\n", + "Raw spend: 54426.44270264245\n", + "After adstock: 54426.77603597579\n", + "After hill transform: 0.34638840307320384\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,763.91\n", + "Adstocked value: 5,764.25\n", + "Saturated value: 0.0264\n", + "Final response: 1771.8097\n", + "Raw spend: 5763.913550331294\n", + "After adstock: 5764.246883664627\n", + "After hill transform: 0.0263758180386112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 13,722.99\n", + "Adstocked value: 13,723.17\n", + "Saturated value: 0.7296\n", + "Final response: 20415.8554\n", + "Raw spend: 13722.993255644313\n", + "After adstock: 13723.169726232549\n", + "After hill transform: 0.729596535635602\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,699.58\n", + "Adstocked value: 16,700.80\n", + "Saturated value: 0.0010\n", + "Final response: 545.9292\n", + "Raw spend: 16699.57638026066\n", + "After adstock: 16700.798602482882\n", + "After hill transform: 0.0010107237954547856\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,426.44\n", + "Adstocked value: 54,426.78\n", + "Saturated value: 0.3464\n", + "Final response: 49501.5299\n", + "Raw spend: 54426.44270264245\n", + "After adstock: 54426.77603597579\n", + "After hill transform: 0.34638840307320384\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,763.91\n", + "Adstocked value: 5,764.25\n", + "Saturated value: 0.0264\n", + "Final response: 1771.8097\n", + "Raw spend: 5763.9135503163925\n", + "After adstock: 5764.2468836497255\n", + "After hill transform: 0.02637581803843644\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 13,722.99\n", + "Adstocked value: 13,723.17\n", + "Saturated value: 0.7296\n", + "Final response: 20415.8554\n", + "Raw spend: 13722.993255659214\n", + "After adstock: 13723.16972624745\n", + "After hill transform: 0.7295965356361965\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,699.58\n", + "Adstocked value: 16,700.80\n", + "Saturated value: 0.0010\n", + "Final response: 545.9292\n", + "Raw spend: 16699.57638026066\n", + "After adstock: 16700.798602482882\n", + "After hill transform: 0.0010107237954547856\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,426.44\n", + "Adstocked value: 54,426.78\n", + "Saturated value: 0.3464\n", + "Final response: 49501.5299\n", + "Raw spend: 54426.44270264245\n", + "After adstock: 54426.77603597579\n", + "After hill transform: 0.34638840307320384\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,763.91\n", + "Adstocked value: 5,764.25\n", + "Saturated value: 0.0264\n", + "Final response: 1771.8097\n", + "Raw spend: 5763.9135503163925\n", + "After adstock: 5764.2468836497255\n", + "After hill transform: 0.02637581803843644\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 13,722.99\n", + "Adstocked value: 13,723.17\n", + "Saturated value: 0.7296\n", + "Final response: 20415.8554\n", + "Raw spend: 13722.993255644313\n", + "After adstock: 13723.169726232549\n", + "After hill transform: 0.729596535635602\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,699.58\n", + "Adstocked value: 16,700.80\n", + "Saturated value: 0.0010\n", + "Final response: 545.9292\n", + "Raw spend: 16699.57638027556\n", + "After adstock: 16700.798602497784\n", + "After hill transform: 0.0010107237954574853\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,426.44\n", + "Adstocked value: 54,426.78\n", + "Saturated value: 0.3464\n", + "Final response: 49501.5299\n", + "Raw spend: 54426.44270264245\n", + "After adstock: 54426.77603597579\n", + "After hill transform: 0.34638840307320384\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,763.91\n", + "Adstocked value: 5,764.25\n", + "Saturated value: 0.0264\n", + "Final response: 1771.8097\n", + "Raw spend: 5763.9135503163925\n", + "After adstock: 5764.2468836497255\n", + "After hill transform: 0.02637581803843644\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 13,722.99\n", + "Adstocked value: 13,723.17\n", + "Saturated value: 0.7296\n", + "Final response: 20415.8554\n", + "Raw spend: 13722.993255644313\n", + "After adstock: 13723.169726232549\n", + "After hill transform: 0.729596535635602\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,699.58\n", + "Adstocked value: 16,700.80\n", + "Saturated value: 0.0010\n", + "Final response: 545.9292\n", + "Raw spend: 16699.57638026066\n", + "After adstock: 16700.798602482882\n", + "After hill transform: 0.0010107237954547856\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,426.44\n", + "Adstocked value: 54,426.78\n", + "Saturated value: 0.3464\n", + "Final response: 49501.5299\n", + "Raw spend: 54426.442702657354\n", + "After adstock: 54426.77603599069\n", + "After hill transform: 0.3463884030732402\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,763.91\n", + "Adstocked value: 5,764.25\n", + "Saturated value: 0.0264\n", + "Final response: 1771.8097\n", + "Raw spend: 5763.9135503163925\n", + "After adstock: 5764.2468836497255\n", + "After hill transform: 0.02637581803843644\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 13,722.99\n", + "Adstocked value: 13,723.17\n", + "Saturated value: 0.7296\n", + "Final response: 20415.8554\n", + "Raw spend: 13722.993255644313\n", + "After adstock: 13723.169726232549\n", + "After hill transform: 0.729596535635602\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,699.58\n", + "Adstocked value: 16,700.80\n", + "Saturated value: 0.0010\n", + "Final response: 545.9292\n", + "Raw spend: 16699.57638026066\n", + "After adstock: 16700.798602482882\n", + "After hill transform: 0.0010107237954547856\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,426.44\n", + "Adstocked value: 54,426.78\n", + "Saturated value: 0.3464\n", + "Final response: 49501.5299\n", + "Raw spend: 54426.44270264245\n", + "After adstock: 54426.77603597579\n", + "After hill transform: 0.34638840307320384\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,763.91\n", + "Adstocked value: 5,764.25\n", + "Saturated value: 0.0264\n", + "Final response: 1771.8097\n", + "Raw spend: 5763.913550331294\n", + "After adstock: 5764.246883664627\n", + "After hill transform: 0.0263758180386112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 13,722.99\n", + "Adstocked value: 13,723.17\n", + "Saturated value: 0.7296\n", + "Final response: 20415.8554\n", + "Raw spend: 13722.993255644313\n", + "After adstock: 13723.169726232549\n", + "After hill transform: 0.729596535635602\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,699.58\n", + "Adstocked value: 16,700.80\n", + "Saturated value: 0.0010\n", + "Final response: 545.9292\n", + "Raw spend: 16699.57638026066\n", + "After adstock: 16700.798602482882\n", + "After hill transform: 0.0010107237954547856\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,426.44\n", + "Adstocked value: 54,426.78\n", + "Saturated value: 0.3464\n", + "Final response: 49501.5299\n", + "Raw spend: 54426.44270264245\n", + "After adstock: 54426.77603597579\n", + "After hill transform: 0.34638840307320384\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,763.91\n", + "Adstocked value: 5,764.25\n", + "Saturated value: 0.0264\n", + "Final response: 1771.8097\n", + "Raw spend: 5763.9135503163925\n", + "After adstock: 5764.2468836497255\n", + "After hill transform: 0.02637581803843644\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 13,722.99\n", + "Adstocked value: 13,723.17\n", + "Saturated value: 0.7296\n", + "Final response: 20415.8554\n", + "Raw spend: 13722.993255659214\n", + "After adstock: 13723.16972624745\n", + "After hill transform: 0.7295965356361965\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,123.99\n", + "Adstocked value: 17,125.21\n", + "Saturated value: 0.0011\n", + "Final response: 588.5201\n", + "Raw spend: 17123.989480552395\n", + "After adstock: 17125.211702774617\n", + "After hill transform: 0.0010895757876988401\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,061.61\n", + "Adstocked value: 56,061.94\n", + "Saturated value: 0.3503\n", + "Final response: 50064.7047\n", + "Raw spend: 56061.606849940916\n", + "After adstock: 56061.94018327425\n", + "After hill transform: 0.35032923529285004\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 7,704.37\n", + "Adstocked value: 7,704.71\n", + "Saturated value: 0.0550\n", + "Final response: 3691.6156\n", + "Raw spend: 7704.374787705849\n", + "After adstock: 7704.708121039182\n", + "After hill transform: 0.05495476231804065\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 22,491.39\n", + "Adstocked value: 22,491.57\n", + "Saturated value: 0.9140\n", + "Final response: 25576.5086\n", + "Raw spend: 22491.389601598567\n", + "After adstock: 22491.5660721868\n", + "After hill transform: 0.914021562013931\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,123.99\n", + "Adstocked value: 17,125.21\n", + "Saturated value: 0.0011\n", + "Final response: 588.5201\n", + "Raw spend: 17123.989480552395\n", + "After adstock: 17125.211702774617\n", + "After hill transform: 0.0010895757876988401\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,061.61\n", + "Adstocked value: 56,061.94\n", + "Saturated value: 0.3503\n", + "Final response: 50064.7047\n", + "Raw spend: 56061.606849940916\n", + "After adstock: 56061.94018327425\n", + "After hill transform: 0.35032923529285004\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 7,704.37\n", + "Adstocked value: 7,704.71\n", + "Saturated value: 0.0550\n", + "Final response: 3691.6156\n", + "Raw spend: 7704.374787705849\n", + "After adstock: 7704.708121039182\n", + "After hill transform: 0.05495476231804065\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 22,491.39\n", + "Adstocked value: 22,491.57\n", + "Saturated value: 0.9140\n", + "Final response: 25576.5086\n", + "Raw spend: 22491.389601598567\n", + "After adstock: 22491.5660721868\n", + "After hill transform: 0.914021562013931\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,123.99\n", + "Adstocked value: 17,125.21\n", + "Saturated value: 0.0011\n", + "Final response: 588.5201\n", + "Raw spend: 17123.989480567296\n", + "After adstock: 17125.21170278952\n", + "After hill transform: 0.0010895757877016782\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,061.61\n", + "Adstocked value: 56,061.94\n", + "Saturated value: 0.3503\n", + "Final response: 50064.7047\n", + "Raw spend: 56061.606849940916\n", + "After adstock: 56061.94018327425\n", + "After hill transform: 0.35032923529285004\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 7,704.37\n", + "Adstocked value: 7,704.71\n", + "Saturated value: 0.0550\n", + "Final response: 3691.6156\n", + "Raw spend: 7704.374787705849\n", + "After adstock: 7704.708121039182\n", + "After hill transform: 0.05495476231804065\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 22,491.39\n", + "Adstocked value: 22,491.57\n", + "Saturated value: 0.9140\n", + "Final response: 25576.5086\n", + "Raw spend: 22491.389601598567\n", + "After adstock: 22491.5660721868\n", + "After hill transform: 0.914021562013931\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,123.99\n", + "Adstocked value: 17,125.21\n", + "Saturated value: 0.0011\n", + "Final response: 588.5201\n", + "Raw spend: 17123.989480552395\n", + "After adstock: 17125.211702774617\n", + "After hill transform: 0.0010895757876988401\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,061.61\n", + "Adstocked value: 56,061.94\n", + "Saturated value: 0.3503\n", + "Final response: 50064.7047\n", + "Raw spend: 56061.60684995582\n", + "After adstock: 56061.94018328915\n", + "After hill transform: 0.3503292352928855\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 7,704.37\n", + "Adstocked value: 7,704.71\n", + "Saturated value: 0.0550\n", + "Final response: 3691.6156\n", + "Raw spend: 7704.374787705849\n", + "After adstock: 7704.708121039182\n", + "After hill transform: 0.05495476231804065\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 22,491.39\n", + "Adstocked value: 22,491.57\n", + "Saturated value: 0.9140\n", + "Final response: 25576.5086\n", + "Raw spend: 22491.389601598567\n", + "After adstock: 22491.5660721868\n", + "After hill transform: 0.914021562013931\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,123.99\n", + "Adstocked value: 17,125.21\n", + "Saturated value: 0.0011\n", + "Final response: 588.5201\n", + "Raw spend: 17123.989480552395\n", + "After adstock: 17125.211702774617\n", + "After hill transform: 0.0010895757876988401\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,061.61\n", + "Adstocked value: 56,061.94\n", + "Saturated value: 0.3503\n", + "Final response: 50064.7047\n", + "Raw spend: 56061.606849940916\n", + "After adstock: 56061.94018327425\n", + "After hill transform: 0.35032923529285004\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 7,704.37\n", + "Adstocked value: 7,704.71\n", + "Saturated value: 0.0550\n", + "Final response: 3691.6156\n", + "Raw spend: 7704.37478772075\n", + "After adstock: 7704.708121054083\n", + "After hill transform: 0.054954762318305074\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 22,491.39\n", + "Adstocked value: 22,491.57\n", + "Saturated value: 0.9140\n", + "Final response: 25576.5086\n", + "Raw spend: 22491.389601598567\n", + "After adstock: 22491.5660721868\n", + "After hill transform: 0.914021562013931\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,123.99\n", + "Adstocked value: 17,125.21\n", + "Saturated value: 0.0011\n", + "Final response: 588.5201\n", + "Raw spend: 17123.989480552395\n", + "After adstock: 17125.211702774617\n", + "After hill transform: 0.0010895757876988401\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,061.61\n", + "Adstocked value: 56,061.94\n", + "Saturated value: 0.3503\n", + "Final response: 50064.7047\n", + "Raw spend: 56061.606849940916\n", + "After adstock: 56061.94018327425\n", + "After hill transform: 0.35032923529285004\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 7,704.37\n", + "Adstocked value: 7,704.71\n", + "Saturated value: 0.0550\n", + "Final response: 3691.6156\n", + "Raw spend: 7704.374787705849\n", + "After adstock: 7704.708121039182\n", + "After hill transform: 0.05495476231804065\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 22,491.39\n", + "Adstocked value: 22,491.57\n", + "Saturated value: 0.9140\n", + "Final response: 25576.5086\n", + "Raw spend: 22491.389601613468\n", + "After adstock: 22491.566072201702\n", + "After hill transform: 0.9140215620140755\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,123.99\n", + "Adstocked value: 17,125.21\n", + "Saturated value: 0.0011\n", + "Final response: 588.5201\n", + "Raw spend: 17123.989480552395\n", + "After adstock: 17125.211702774617\n", + "After hill transform: 0.0010895757876988401\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,061.61\n", + "Adstocked value: 56,061.94\n", + "Saturated value: 0.3503\n", + "Final response: 50064.7047\n", + "Raw spend: 56061.606849940916\n", + "After adstock: 56061.94018327425\n", + "After hill transform: 0.35032923529285004\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 7,704.37\n", + "Adstocked value: 7,704.71\n", + "Saturated value: 0.0550\n", + "Final response: 3691.6156\n", + "Raw spend: 7704.374787705849\n", + "After adstock: 7704.708121039182\n", + "After hill transform: 0.05495476231804065\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 22,491.39\n", + "Adstocked value: 22,491.57\n", + "Saturated value: 0.9140\n", + "Final response: 25576.5086\n", + "Raw spend: 22491.389601598567\n", + "After adstock: 22491.5660721868\n", + "After hill transform: 0.914021562013931\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,123.99\n", + "Adstocked value: 17,125.21\n", + "Saturated value: 0.0011\n", + "Final response: 588.5201\n", + "Raw spend: 17123.989480567296\n", + "After adstock: 17125.21170278952\n", + "After hill transform: 0.0010895757877016782\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,061.61\n", + "Adstocked value: 56,061.94\n", + "Saturated value: 0.3503\n", + "Final response: 50064.7047\n", + "Raw spend: 56061.606849940916\n", + "After adstock: 56061.94018327425\n", + "After hill transform: 0.35032923529285004\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 7,704.37\n", + "Adstocked value: 7,704.71\n", + "Saturated value: 0.0550\n", + "Final response: 3691.6156\n", + "Raw spend: 7704.374787705849\n", + "After adstock: 7704.708121039182\n", + "After hill transform: 0.05495476231804065\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 22,491.39\n", + "Adstocked value: 22,491.57\n", + "Saturated value: 0.9140\n", + "Final response: 25576.5086\n", + "Raw spend: 22491.389601598567\n", + "After adstock: 22491.5660721868\n", + "After hill transform: 0.914021562013931\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,123.99\n", + "Adstocked value: 17,125.21\n", + "Saturated value: 0.0011\n", + "Final response: 588.5201\n", + "Raw spend: 17123.989480552395\n", + "After adstock: 17125.211702774617\n", + "After hill transform: 0.0010895757876988401\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,061.61\n", + "Adstocked value: 56,061.94\n", + "Saturated value: 0.3503\n", + "Final response: 50064.7047\n", + "Raw spend: 56061.60684995582\n", + "After adstock: 56061.94018328915\n", + "After hill transform: 0.3503292352928855\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 7,704.37\n", + "Adstocked value: 7,704.71\n", + "Saturated value: 0.0550\n", + "Final response: 3691.6156\n", + "Raw spend: 7704.374787705849\n", + "After adstock: 7704.708121039182\n", + "After hill transform: 0.05495476231804065\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 22,491.39\n", + "Adstocked value: 22,491.57\n", + "Saturated value: 0.9140\n", + "Final response: 25576.5086\n", + "Raw spend: 22491.389601598567\n", + "After adstock: 22491.5660721868\n", + "After hill transform: 0.914021562013931\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,123.99\n", + "Adstocked value: 17,125.21\n", + "Saturated value: 0.0011\n", + "Final response: 588.5201\n", + "Raw spend: 17123.989480552395\n", + "After adstock: 17125.211702774617\n", + "After hill transform: 0.0010895757876988401\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,061.61\n", + "Adstocked value: 56,061.94\n", + "Saturated value: 0.3503\n", + "Final response: 50064.7047\n", + "Raw spend: 56061.606849940916\n", + "After adstock: 56061.94018327425\n", + "After hill transform: 0.35032923529285004\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 7,704.37\n", + "Adstocked value: 7,704.71\n", + "Saturated value: 0.0550\n", + "Final response: 3691.6156\n", + "Raw spend: 7704.37478772075\n", + "After adstock: 7704.708121054083\n", + "After hill transform: 0.054954762318305074\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 22,491.39\n", + "Adstocked value: 22,491.57\n", + "Saturated value: 0.9140\n", + "Final response: 25576.5086\n", + "Raw spend: 22491.389601598567\n", + "After adstock: 22491.5660721868\n", + "After hill transform: 0.914021562013931\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,123.99\n", + "Adstocked value: 17,125.21\n", + "Saturated value: 0.0011\n", + "Final response: 588.5201\n", + "Raw spend: 17123.989480552395\n", + "After adstock: 17125.211702774617\n", + "After hill transform: 0.0010895757876988401\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,061.61\n", + "Adstocked value: 56,061.94\n", + "Saturated value: 0.3503\n", + "Final response: 50064.7047\n", + "Raw spend: 56061.606849940916\n", + "After adstock: 56061.94018327425\n", + "After hill transform: 0.35032923529285004\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 7,704.37\n", + "Adstocked value: 7,704.71\n", + "Saturated value: 0.0550\n", + "Final response: 3691.6156\n", + "Raw spend: 7704.374787705849\n", + "After adstock: 7704.708121039182\n", + "After hill transform: 0.05495476231804065\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 22,491.39\n", + "Adstocked value: 22,491.57\n", + "Saturated value: 0.9140\n", + "Final response: 25576.5086\n", + "Raw spend: 22491.389601613468\n", + "After adstock: 22491.566072201702\n", + "After hill transform: 0.9140215620140755\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,461.70\n", + "Adstocked value: 17,462.92\n", + "Saturated value: 0.0012\n", + "Final response: 623.9462\n", + "Raw spend: 17461.701808346028\n", + "After adstock: 17462.92403056825\n", + "After hill transform: 0.0011551629832941043\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,362.66\n", + "Adstocked value: 57,363.00\n", + "Saturated value: 0.3534\n", + "Final response: 50503.2168\n", + "Raw spend: 57362.66361744137\n", + "After adstock: 57362.99695077471\n", + "After hill transform: 0.3533977366693076\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,249.47\n", + "Adstocked value: 9,249.80\n", + "Saturated value: 0.0860\n", + "Final response: 5776.6418\n", + "Raw spend: 9249.465381484548\n", + "After adstock: 9249.798714817882\n", + "After hill transform: 0.08599323837942129\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 29,465.98\n", + "Adstocked value: 29,466.16\n", + "Saturated value: 0.9574\n", + "Final response: 26791.5062\n", + "Raw spend: 29465.97907519005\n", + "After adstock: 29466.155545778285\n", + "After hill transform: 0.9574416377848506\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,461.70\n", + "Adstocked value: 17,462.92\n", + "Saturated value: 0.0012\n", + "Final response: 623.9462\n", + "Raw spend: 17461.701808346028\n", + "After adstock: 17462.92403056825\n", + "After hill transform: 0.0011551629832941043\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,362.66\n", + "Adstocked value: 57,363.00\n", + "Saturated value: 0.3534\n", + "Final response: 50503.2168\n", + "Raw spend: 57362.66361744137\n", + "After adstock: 57362.99695077471\n", + "After hill transform: 0.3533977366693076\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,249.47\n", + "Adstocked value: 9,249.80\n", + "Saturated value: 0.0860\n", + "Final response: 5776.6418\n", + "Raw spend: 9249.465381484548\n", + "After adstock: 9249.798714817882\n", + "After hill transform: 0.08599323837942129\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 29,465.98\n", + "Adstocked value: 29,466.16\n", + "Saturated value: 0.9574\n", + "Final response: 26791.5062\n", + "Raw spend: 29465.97907519005\n", + "After adstock: 29466.155545778285\n", + "After hill transform: 0.9574416377848506\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,461.70\n", + "Adstocked value: 17,462.92\n", + "Saturated value: 0.0012\n", + "Final response: 623.9462\n", + "Raw spend: 17461.70180836093\n", + "After adstock: 17462.92403058315\n", + "After hill transform: 0.0011551629832970546\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,362.66\n", + "Adstocked value: 57,363.00\n", + "Saturated value: 0.3534\n", + "Final response: 50503.2168\n", + "Raw spend: 57362.66361744137\n", + "After adstock: 57362.99695077471\n", + "After hill transform: 0.3533977366693076\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,249.47\n", + "Adstocked value: 9,249.80\n", + "Saturated value: 0.0860\n", + "Final response: 5776.6418\n", + "Raw spend: 9249.465381484548\n", + "After adstock: 9249.798714817882\n", + "After hill transform: 0.08599323837942129\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 29,465.98\n", + "Adstocked value: 29,466.16\n", + "Saturated value: 0.9574\n", + "Final response: 26791.5062\n", + "Raw spend: 29465.97907519005\n", + "After adstock: 29466.155545778285\n", + "After hill transform: 0.9574416377848506\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,461.70\n", + "Adstocked value: 17,462.92\n", + "Saturated value: 0.0012\n", + "Final response: 623.9462\n", + "Raw spend: 17461.701808346028\n", + "After adstock: 17462.92403056825\n", + "After hill transform: 0.0011551629832941043\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,362.66\n", + "Adstocked value: 57,363.00\n", + "Saturated value: 0.3534\n", + "Final response: 50503.2168\n", + "Raw spend: 57362.663617456274\n", + "After adstock: 57362.99695078961\n", + "After hill transform: 0.35339773666934243\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,249.47\n", + "Adstocked value: 9,249.80\n", + "Saturated value: 0.0860\n", + "Final response: 5776.6418\n", + "Raw spend: 9249.465381484548\n", + "After adstock: 9249.798714817882\n", + "After hill transform: 0.08599323837942129\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 29,465.98\n", + "Adstocked value: 29,466.16\n", + "Saturated value: 0.9574\n", + "Final response: 26791.5062\n", + "Raw spend: 29465.97907519005\n", + "After adstock: 29466.155545778285\n", + "After hill transform: 0.9574416377848506\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,461.70\n", + "Adstocked value: 17,462.92\n", + "Saturated value: 0.0012\n", + "Final response: 623.9462\n", + "Raw spend: 17461.701808346028\n", + "After adstock: 17462.92403056825\n", + "After hill transform: 0.0011551629832941043\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,362.66\n", + "Adstocked value: 57,363.00\n", + "Saturated value: 0.3534\n", + "Final response: 50503.2168\n", + "Raw spend: 57362.66361744137\n", + "After adstock: 57362.99695077471\n", + "After hill transform: 0.3533977366693076\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,249.47\n", + "Adstocked value: 9,249.80\n", + "Saturated value: 0.0860\n", + "Final response: 5776.6418\n", + "Raw spend: 9249.465381499449\n", + "After adstock: 9249.798714832783\n", + "After hill transform: 0.08599323837975462\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 29,465.98\n", + "Adstocked value: 29,466.16\n", + "Saturated value: 0.9574\n", + "Final response: 26791.5062\n", + "Raw spend: 29465.97907519005\n", + "After adstock: 29466.155545778285\n", + "After hill transform: 0.9574416377848506\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,461.70\n", + "Adstocked value: 17,462.92\n", + "Saturated value: 0.0012\n", + "Final response: 623.9462\n", + "Raw spend: 17461.701808346028\n", + "After adstock: 17462.92403056825\n", + "After hill transform: 0.0011551629832941043\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,362.66\n", + "Adstocked value: 57,363.00\n", + "Saturated value: 0.3534\n", + "Final response: 50503.2168\n", + "Raw spend: 57362.66361744137\n", + "After adstock: 57362.99695077471\n", + "After hill transform: 0.3533977366693076\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,249.47\n", + "Adstocked value: 9,249.80\n", + "Saturated value: 0.0860\n", + "Final response: 5776.6418\n", + "Raw spend: 9249.465381484548\n", + "After adstock: 9249.798714817882\n", + "After hill transform: 0.08599323837942129\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 29,465.98\n", + "Adstocked value: 29,466.16\n", + "Saturated value: 0.9574\n", + "Final response: 26791.5062\n", + "Raw spend: 29465.979075204952\n", + "After adstock: 29466.155545793186\n", + "After hill transform: 0.9574416377849078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,461.70\n", + "Adstocked value: 17,462.92\n", + "Saturated value: 0.0012\n", + "Final response: 623.9462\n", + "Raw spend: 17461.701808346028\n", + "After adstock: 17462.92403056825\n", + "After hill transform: 0.0011551629832941043\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,362.66\n", + "Adstocked value: 57,363.00\n", + "Saturated value: 0.3534\n", + "Final response: 50503.2168\n", + "Raw spend: 57362.66361744137\n", + "After adstock: 57362.99695077471\n", + "After hill transform: 0.3533977366693076\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,249.47\n", + "Adstocked value: 9,249.80\n", + "Saturated value: 0.0860\n", + "Final response: 5776.6418\n", + "Raw spend: 9249.465381484548\n", + "After adstock: 9249.798714817882\n", + "After hill transform: 0.08599323837942129\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 29,465.98\n", + "Adstocked value: 29,466.16\n", + "Saturated value: 0.9574\n", + "Final response: 26791.5062\n", + "Raw spend: 29465.97907519005\n", + "After adstock: 29466.155545778285\n", + "After hill transform: 0.9574416377848506\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,461.70\n", + "Adstocked value: 17,462.92\n", + "Saturated value: 0.0012\n", + "Final response: 623.9462\n", + "Raw spend: 17461.70180836093\n", + "After adstock: 17462.92403058315\n", + "After hill transform: 0.0011551629832970546\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,362.66\n", + "Adstocked value: 57,363.00\n", + "Saturated value: 0.3534\n", + "Final response: 50503.2168\n", + "Raw spend: 57362.66361744137\n", + "After adstock: 57362.99695077471\n", + "After hill transform: 0.3533977366693076\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,249.47\n", + "Adstocked value: 9,249.80\n", + "Saturated value: 0.0860\n", + "Final response: 5776.6418\n", + "Raw spend: 9249.465381484548\n", + "After adstock: 9249.798714817882\n", + "After hill transform: 0.08599323837942129\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 29,465.98\n", + "Adstocked value: 29,466.16\n", + "Saturated value: 0.9574\n", + "Final response: 26791.5062\n", + "Raw spend: 29465.97907519005\n", + "After adstock: 29466.155545778285\n", + "After hill transform: 0.9574416377848506\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,461.70\n", + "Adstocked value: 17,462.92\n", + "Saturated value: 0.0012\n", + "Final response: 623.9462\n", + "Raw spend: 17461.701808346028\n", + "After adstock: 17462.92403056825\n", + "After hill transform: 0.0011551629832941043\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,362.66\n", + "Adstocked value: 57,363.00\n", + "Saturated value: 0.3534\n", + "Final response: 50503.2168\n", + "Raw spend: 57362.663617456274\n", + "After adstock: 57362.99695078961\n", + "After hill transform: 0.35339773666934243\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,249.47\n", + "Adstocked value: 9,249.80\n", + "Saturated value: 0.0860\n", + "Final response: 5776.6418\n", + "Raw spend: 9249.465381484548\n", + "After adstock: 9249.798714817882\n", + "After hill transform: 0.08599323837942129\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 29,465.98\n", + "Adstocked value: 29,466.16\n", + "Saturated value: 0.9574\n", + "Final response: 26791.5062\n", + "Raw spend: 29465.97907519005\n", + "After adstock: 29466.155545778285\n", + "After hill transform: 0.9574416377848506\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,461.70\n", + "Adstocked value: 17,462.92\n", + "Saturated value: 0.0012\n", + "Final response: 623.9462\n", + "Raw spend: 17461.701808346028\n", + "After adstock: 17462.92403056825\n", + "After hill transform: 0.0011551629832941043\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,362.66\n", + "Adstocked value: 57,363.00\n", + "Saturated value: 0.3534\n", + "Final response: 50503.2168\n", + "Raw spend: 57362.66361744137\n", + "After adstock: 57362.99695077471\n", + "After hill transform: 0.3533977366693076\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,249.47\n", + "Adstocked value: 9,249.80\n", + "Saturated value: 0.0860\n", + "Final response: 5776.6418\n", + "Raw spend: 9249.465381499449\n", + "After adstock: 9249.798714832783\n", + "After hill transform: 0.08599323837975462\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 29,465.98\n", + "Adstocked value: 29,466.16\n", + "Saturated value: 0.9574\n", + "Final response: 26791.5062\n", + "Raw spend: 29465.97907519005\n", + "After adstock: 29466.155545778285\n", + "After hill transform: 0.9574416377848506\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,461.70\n", + "Adstocked value: 17,462.92\n", + "Saturated value: 0.0012\n", + "Final response: 623.9462\n", + "Raw spend: 17461.701808346028\n", + "After adstock: 17462.92403056825\n", + "After hill transform: 0.0011551629832941043\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,362.66\n", + "Adstocked value: 57,363.00\n", + "Saturated value: 0.3534\n", + "Final response: 50503.2168\n", + "Raw spend: 57362.66361744137\n", + "After adstock: 57362.99695077471\n", + "After hill transform: 0.3533977366693076\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,249.47\n", + "Adstocked value: 9,249.80\n", + "Saturated value: 0.0860\n", + "Final response: 5776.6418\n", + "Raw spend: 9249.465381484548\n", + "After adstock: 9249.798714817882\n", + "After hill transform: 0.08599323837942129\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 29,465.98\n", + "Adstocked value: 29,466.16\n", + "Saturated value: 0.9574\n", + "Final response: 26791.5062\n", + "Raw spend: 29465.979075204952\n", + "After adstock: 29466.155545793186\n", + "After hill transform: 0.9574416377849078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,881.50\n", + "Adstocked value: 18,882.73\n", + "Saturated value: 0.0015\n", + "Final response: 788.3935\n", + "Raw spend: 18881.50414181636\n", + "After adstock: 18882.726364038583\n", + "After hill transform: 0.0014596177885967908\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 62,832.35\n", + "Adstocked value: 62,832.69\n", + "Saturated value: 0.3657\n", + "Final response: 52260.8214\n", + "Raw spend: 62832.35311013844\n", + "After adstock: 62832.68644347178\n", + "After hill transform: 0.36569662666585173\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 15,747.30\n", + "Adstocked value: 15,747.63\n", + "Saturated value: 0.2763\n", + "Final response: 18561.5851\n", + "Raw spend: 15747.297701081778\n", + "After adstock: 15747.631034415112\n", + "After hill transform: 0.2763146580564303\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 58,785.50\n", + "Adstocked value: 58,785.68\n", + "Saturated value: 0.9935\n", + "Final response: 27800.6457\n", + "Raw spend: 58785.50397462427\n", + "After adstock: 58785.68044521251\n", + "After hill transform: 0.9935050168139015\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,881.50\n", + "Adstocked value: 18,882.73\n", + "Saturated value: 0.0015\n", + "Final response: 788.3935\n", + "Raw spend: 18881.50414181636\n", + "After adstock: 18882.726364038583\n", + "After hill transform: 0.0014596177885967908\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 62,832.35\n", + "Adstocked value: 62,832.69\n", + "Saturated value: 0.3657\n", + "Final response: 52260.8214\n", + "Raw spend: 62832.35311013844\n", + "After adstock: 62832.68644347178\n", + "After hill transform: 0.36569662666585173\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 15,747.30\n", + "Adstocked value: 15,747.63\n", + "Saturated value: 0.2763\n", + "Final response: 18561.5851\n", + "Raw spend: 15747.297701081778\n", + "After adstock: 15747.631034415112\n", + "After hill transform: 0.2763146580564303\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 58,785.50\n", + "Adstocked value: 58,785.68\n", + "Saturated value: 0.9935\n", + "Final response: 27800.6457\n", + "Raw spend: 58785.50397462427\n", + "After adstock: 58785.68044521251\n", + "After hill transform: 0.9935050168139015\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,881.50\n", + "Adstocked value: 18,882.73\n", + "Saturated value: 0.0015\n", + "Final response: 788.3935\n", + "Raw spend: 18881.50414183126\n", + "After adstock: 18882.726364053484\n", + "After hill transform: 0.0014596177886002373\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 62,832.35\n", + "Adstocked value: 62,832.69\n", + "Saturated value: 0.3657\n", + "Final response: 52260.8214\n", + "Raw spend: 62832.35311013844\n", + "After adstock: 62832.68644347178\n", + "After hill transform: 0.36569662666585173\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 15,747.30\n", + "Adstocked value: 15,747.63\n", + "Saturated value: 0.2763\n", + "Final response: 18561.5851\n", + "Raw spend: 15747.297701081778\n", + "After adstock: 15747.631034415112\n", + "After hill transform: 0.2763146580564303\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 58,785.50\n", + "Adstocked value: 58,785.68\n", + "Saturated value: 0.9935\n", + "Final response: 27800.6457\n", + "Raw spend: 58785.50397462427\n", + "After adstock: 58785.68044521251\n", + "After hill transform: 0.9935050168139015\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,881.50\n", + "Adstocked value: 18,882.73\n", + "Saturated value: 0.0015\n", + "Final response: 788.3935\n", + "Raw spend: 18881.50414181636\n", + "After adstock: 18882.726364038583\n", + "After hill transform: 0.0014596177885967908\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 62,832.35\n", + "Adstocked value: 62,832.69\n", + "Saturated value: 0.3657\n", + "Final response: 52260.8214\n", + "Raw spend: 62832.353110153344\n", + "After adstock: 62832.68644348668\n", + "After hill transform: 0.365696626665884\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 15,747.30\n", + "Adstocked value: 15,747.63\n", + "Saturated value: 0.2763\n", + "Final response: 18561.5851\n", + "Raw spend: 15747.297701081778\n", + "After adstock: 15747.631034415112\n", + "After hill transform: 0.2763146580564303\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 58,785.50\n", + "Adstocked value: 58,785.68\n", + "Saturated value: 0.9935\n", + "Final response: 27800.6457\n", + "Raw spend: 58785.50397462427\n", + "After adstock: 58785.68044521251\n", + "After hill transform: 0.9935050168139015\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,881.50\n", + "Adstocked value: 18,882.73\n", + "Saturated value: 0.0015\n", + "Final response: 788.3935\n", + "Raw spend: 18881.50414181636\n", + "After adstock: 18882.726364038583\n", + "After hill transform: 0.0014596177885967908\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 62,832.35\n", + "Adstocked value: 62,832.69\n", + "Saturated value: 0.3657\n", + "Final response: 52260.8214\n", + "Raw spend: 62832.35311013844\n", + "After adstock: 62832.68644347178\n", + "After hill transform: 0.36569662666585173\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 15,747.30\n", + "Adstocked value: 15,747.63\n", + "Saturated value: 0.2763\n", + "Final response: 18561.5851\n", + "Raw spend: 15747.297701096679\n", + "After adstock: 15747.631034430013\n", + "After hill transform: 0.27631465805692845\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 58,785.50\n", + "Adstocked value: 58,785.68\n", + "Saturated value: 0.9935\n", + "Final response: 27800.6457\n", + "Raw spend: 58785.50397462427\n", + "After adstock: 58785.68044521251\n", + "After hill transform: 0.9935050168139015\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,881.50\n", + "Adstocked value: 18,882.73\n", + "Saturated value: 0.0015\n", + "Final response: 788.3935\n", + "Raw spend: 18881.50414181636\n", + "After adstock: 18882.726364038583\n", + "After hill transform: 0.0014596177885967908\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 62,832.35\n", + "Adstocked value: 62,832.69\n", + "Saturated value: 0.3657\n", + "Final response: 52260.8214\n", + "Raw spend: 62832.35311013844\n", + "After adstock: 62832.68644347178\n", + "After hill transform: 0.36569662666585173\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 15,747.30\n", + "Adstocked value: 15,747.63\n", + "Saturated value: 0.2763\n", + "Final response: 18561.5851\n", + "Raw spend: 15747.297701081778\n", + "After adstock: 15747.631034415112\n", + "After hill transform: 0.2763146580564303\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 58,785.50\n", + "Adstocked value: 58,785.68\n", + "Saturated value: 0.9935\n", + "Final response: 27800.6457\n", + "Raw spend: 58785.50397463917\n", + "After adstock: 58785.68044522741\n", + "After hill transform: 0.993505016813906\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,881.50\n", + "Adstocked value: 18,882.73\n", + "Saturated value: 0.0015\n", + "Final response: 788.3935\n", + "Raw spend: 18881.50414181636\n", + "After adstock: 18882.726364038583\n", + "After hill transform: 0.0014596177885967908\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 62,832.35\n", + "Adstocked value: 62,832.69\n", + "Saturated value: 0.3657\n", + "Final response: 52260.8214\n", + "Raw spend: 62832.35311013844\n", + "After adstock: 62832.68644347178\n", + "After hill transform: 0.36569662666585173\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 15,747.30\n", + "Adstocked value: 15,747.63\n", + "Saturated value: 0.2763\n", + "Final response: 18561.5851\n", + "Raw spend: 15747.297701081778\n", + "After adstock: 15747.631034415112\n", + "After hill transform: 0.2763146580564303\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 58,785.50\n", + "Adstocked value: 58,785.68\n", + "Saturated value: 0.9935\n", + "Final response: 27800.6457\n", + "Raw spend: 58785.50397462427\n", + "After adstock: 58785.68044521251\n", + "After hill transform: 0.9935050168139015\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,881.50\n", + "Adstocked value: 18,882.73\n", + "Saturated value: 0.0015\n", + "Final response: 788.3935\n", + "Raw spend: 18881.50414183126\n", + "After adstock: 18882.726364053484\n", + "After hill transform: 0.0014596177886002373\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 62,832.35\n", + "Adstocked value: 62,832.69\n", + "Saturated value: 0.3657\n", + "Final response: 52260.8214\n", + "Raw spend: 62832.35311013844\n", + "After adstock: 62832.68644347178\n", + "After hill transform: 0.36569662666585173\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 15,747.30\n", + "Adstocked value: 15,747.63\n", + "Saturated value: 0.2763\n", + "Final response: 18561.5851\n", + "Raw spend: 15747.297701081778\n", + "After adstock: 15747.631034415112\n", + "After hill transform: 0.2763146580564303\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 58,785.50\n", + "Adstocked value: 58,785.68\n", + "Saturated value: 0.9935\n", + "Final response: 27800.6457\n", + "Raw spend: 58785.50397462427\n", + "After adstock: 58785.68044521251\n", + "After hill transform: 0.9935050168139015\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,881.50\n", + "Adstocked value: 18,882.73\n", + "Saturated value: 0.0015\n", + "Final response: 788.3935\n", + "Raw spend: 18881.50414181636\n", + "After adstock: 18882.726364038583\n", + "After hill transform: 0.0014596177885967908\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 62,832.35\n", + "Adstocked value: 62,832.69\n", + "Saturated value: 0.3657\n", + "Final response: 52260.8214\n", + "Raw spend: 62832.353110153344\n", + "After adstock: 62832.68644348668\n", + "After hill transform: 0.365696626665884\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 15,747.30\n", + "Adstocked value: 15,747.63\n", + "Saturated value: 0.2763\n", + "Final response: 18561.5851\n", + "Raw spend: 15747.297701081778\n", + "After adstock: 15747.631034415112\n", + "After hill transform: 0.2763146580564303\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 58,785.50\n", + "Adstocked value: 58,785.68\n", + "Saturated value: 0.9935\n", + "Final response: 27800.6457\n", + "Raw spend: 58785.50397462427\n", + "After adstock: 58785.68044521251\n", + "After hill transform: 0.9935050168139015\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,881.50\n", + "Adstocked value: 18,882.73\n", + "Saturated value: 0.0015\n", + "Final response: 788.3935\n", + "Raw spend: 18881.50414181636\n", + "After adstock: 18882.726364038583\n", + "After hill transform: 0.0014596177885967908\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 62,832.35\n", + "Adstocked value: 62,832.69\n", + "Saturated value: 0.3657\n", + "Final response: 52260.8214\n", + "Raw spend: 62832.35311013844\n", + "After adstock: 62832.68644347178\n", + "After hill transform: 0.36569662666585173\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 15,747.30\n", + "Adstocked value: 15,747.63\n", + "Saturated value: 0.2763\n", + "Final response: 18561.5851\n", + "Raw spend: 15747.297701096679\n", + "After adstock: 15747.631034430013\n", + "After hill transform: 0.27631465805692845\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 58,785.50\n", + "Adstocked value: 58,785.68\n", + "Saturated value: 0.9935\n", + "Final response: 27800.6457\n", + "Raw spend: 58785.50397462427\n", + "After adstock: 58785.68044521251\n", + "After hill transform: 0.9935050168139015\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,881.50\n", + "Adstocked value: 18,882.73\n", + "Saturated value: 0.0015\n", + "Final response: 788.3935\n", + "Raw spend: 18881.50414181636\n", + "After adstock: 18882.726364038583\n", + "After hill transform: 0.0014596177885967908\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 62,832.35\n", + "Adstocked value: 62,832.69\n", + "Saturated value: 0.3657\n", + "Final response: 52260.8214\n", + "Raw spend: 62832.35311013844\n", + "After adstock: 62832.68644347178\n", + "After hill transform: 0.36569662666585173\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 15,747.30\n", + "Adstocked value: 15,747.63\n", + "Saturated value: 0.2763\n", + "Final response: 18561.5851\n", + "Raw spend: 15747.297701081778\n", + "After adstock: 15747.631034415112\n", + "After hill transform: 0.2763146580564303\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 58,785.50\n", + "Adstocked value: 58,785.68\n", + "Saturated value: 0.9935\n", + "Final response: 27800.6457\n", + "Raw spend: 58785.50397463917\n", + "After adstock: 58785.68044522741\n", + "After hill transform: 0.993505016813906\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,828.50\n", + "Adstocked value: 20,829.72\n", + "Saturated value: 0.0020\n", + "Final response: 1057.3972\n", + "Raw spend: 20828.496144657925\n", + "After adstock: 20829.718366880148\n", + "After hill transform: 0.0019576466338348184\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 70,334.81\n", + "Adstocked value: 70,335.14\n", + "Saturated value: 0.3812\n", + "Final response: 54472.5634\n", + "Raw spend: 70334.80956590091\n", + "After adstock: 70335.14289923424\n", + "After hill transform: 0.3811733556946664\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 24,664.70\n", + "Adstocked value: 24,665.04\n", + "Saturated value: 0.5544\n", + "Final response: 37241.1045\n", + "Raw spend: 24664.702426535354\n", + "After adstock: 24665.035759868686\n", + "After hill transform: 0.5543849319148083\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 99,001.81\n", + "Adstocked value: 99,001.98\n", + "Saturated value: 0.9985\n", + "Final response: 27939.4016\n", + "Raw spend: 99001.80851009427\n", + "After adstock: 99001.98498068251\n", + "After hill transform: 0.9984637039566786\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,828.50\n", + "Adstocked value: 20,829.72\n", + "Saturated value: 0.0020\n", + "Final response: 1057.3972\n", + "Raw spend: 20828.496144657925\n", + "After adstock: 20829.718366880148\n", + "After hill transform: 0.0019576466338348184\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 70,334.81\n", + "Adstocked value: 70,335.14\n", + "Saturated value: 0.3812\n", + "Final response: 54472.5634\n", + "Raw spend: 70334.80956590091\n", + "After adstock: 70335.14289923424\n", + "After hill transform: 0.3811733556946664\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 24,664.70\n", + "Adstocked value: 24,665.04\n", + "Saturated value: 0.5544\n", + "Final response: 37241.1045\n", + "Raw spend: 24664.702426535354\n", + "After adstock: 24665.035759868686\n", + "After hill transform: 0.5543849319148083\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 99,001.81\n", + "Adstocked value: 99,001.98\n", + "Saturated value: 0.9985\n", + "Final response: 27939.4016\n", + "Raw spend: 99001.80851009427\n", + "After adstock: 99001.98498068251\n", + "After hill transform: 0.9984637039566786\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,828.50\n", + "Adstocked value: 20,829.72\n", + "Saturated value: 0.0020\n", + "Final response: 1057.3972\n", + "Raw spend: 20828.496144672827\n", + "After adstock: 20829.71836689505\n", + "After hill transform: 0.001957646633839007\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 70,334.81\n", + "Adstocked value: 70,335.14\n", + "Saturated value: 0.3812\n", + "Final response: 54472.5634\n", + "Raw spend: 70334.80956590091\n", + "After adstock: 70335.14289923424\n", + "After hill transform: 0.3811733556946664\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 24,664.70\n", + "Adstocked value: 24,665.04\n", + "Saturated value: 0.5544\n", + "Final response: 37241.1045\n", + "Raw spend: 24664.702426535354\n", + "After adstock: 24665.035759868686\n", + "After hill transform: 0.5543849319148083\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 99,001.81\n", + "Adstocked value: 99,001.98\n", + "Saturated value: 0.9985\n", + "Final response: 27939.4016\n", + "Raw spend: 99001.80851009427\n", + "After adstock: 99001.98498068251\n", + "After hill transform: 0.9984637039566786\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,828.50\n", + "Adstocked value: 20,829.72\n", + "Saturated value: 0.0020\n", + "Final response: 1057.3972\n", + "Raw spend: 20828.496144657925\n", + "After adstock: 20829.718366880148\n", + "After hill transform: 0.0019576466338348184\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 70,334.81\n", + "Adstocked value: 70,335.14\n", + "Saturated value: 0.3812\n", + "Final response: 54472.5634\n", + "Raw spend: 70334.80956591581\n", + "After adstock: 70335.14289924914\n", + "After hill transform: 0.3811733556946958\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 24,664.70\n", + "Adstocked value: 24,665.04\n", + "Saturated value: 0.5544\n", + "Final response: 37241.1045\n", + "Raw spend: 24664.702426535354\n", + "After adstock: 24665.035759868686\n", + "After hill transform: 0.5543849319148083\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 99,001.81\n", + "Adstocked value: 99,001.98\n", + "Saturated value: 0.9985\n", + "Final response: 27939.4016\n", + "Raw spend: 99001.80851009427\n", + "After adstock: 99001.98498068251\n", + "After hill transform: 0.9984637039566786\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,828.50\n", + "Adstocked value: 20,829.72\n", + "Saturated value: 0.0020\n", + "Final response: 1057.3972\n", + "Raw spend: 20828.496144657925\n", + "After adstock: 20829.718366880148\n", + "After hill transform: 0.0019576466338348184\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 70,334.81\n", + "Adstocked value: 70,335.14\n", + "Saturated value: 0.3812\n", + "Final response: 54472.5634\n", + "Raw spend: 70334.80956590091\n", + "After adstock: 70335.14289923424\n", + "After hill transform: 0.3811733556946664\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 24,664.70\n", + "Adstocked value: 24,665.04\n", + "Saturated value: 0.5544\n", + "Final response: 37241.1045\n", + "Raw spend: 24664.702426550255\n", + "After adstock: 24665.035759883587\n", + "After hill transform: 0.5543849319152012\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 99,001.81\n", + "Adstocked value: 99,001.98\n", + "Saturated value: 0.9985\n", + "Final response: 27939.4016\n", + "Raw spend: 99001.80851009427\n", + "After adstock: 99001.98498068251\n", + "After hill transform: 0.9984637039566786\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,828.50\n", + "Adstocked value: 20,829.72\n", + "Saturated value: 0.0020\n", + "Final response: 1057.3972\n", + "Raw spend: 20828.496144657925\n", + "After adstock: 20829.718366880148\n", + "After hill transform: 0.0019576466338348184\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 70,334.81\n", + "Adstocked value: 70,335.14\n", + "Saturated value: 0.3812\n", + "Final response: 54472.5634\n", + "Raw spend: 70334.80956590091\n", + "After adstock: 70335.14289923424\n", + "After hill transform: 0.3811733556946664\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 24,664.70\n", + "Adstocked value: 24,665.04\n", + "Saturated value: 0.5544\n", + "Final response: 37241.1045\n", + "Raw spend: 24664.702426535354\n", + "After adstock: 24665.035759868686\n", + "After hill transform: 0.5543849319148083\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 99,001.81\n", + "Adstocked value: 99,001.98\n", + "Saturated value: 0.9985\n", + "Final response: 27939.4016\n", + "Raw spend: 99001.80851010917\n", + "After adstock: 99001.98498069741\n", + "After hill transform: 0.9984637039566793\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,828.50\n", + "Adstocked value: 20,829.72\n", + "Saturated value: 0.0020\n", + "Final response: 1057.3972\n", + "Raw spend: 20828.496144657925\n", + "After adstock: 20829.718366880148\n", + "After hill transform: 0.0019576466338348184\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 70,334.81\n", + "Adstocked value: 70,335.14\n", + "Saturated value: 0.3812\n", + "Final response: 54472.5634\n", + "Raw spend: 70334.80956590091\n", + "After adstock: 70335.14289923424\n", + "After hill transform: 0.3811733556946664\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 24,664.70\n", + "Adstocked value: 24,665.04\n", + "Saturated value: 0.5544\n", + "Final response: 37241.1045\n", + "Raw spend: 24664.702426535354\n", + "After adstock: 24665.035759868686\n", + "After hill transform: 0.5543849319148083\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 99,001.81\n", + "Adstocked value: 99,001.98\n", + "Saturated value: 0.9985\n", + "Final response: 27939.4016\n", + "Raw spend: 99001.80851009427\n", + "After adstock: 99001.98498068251\n", + "After hill transform: 0.9984637039566786\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,828.50\n", + "Adstocked value: 20,829.72\n", + "Saturated value: 0.0020\n", + "Final response: 1057.3972\n", + "Raw spend: 20828.496144672827\n", + "After adstock: 20829.71836689505\n", + "After hill transform: 0.001957646633839007\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 70,334.81\n", + "Adstocked value: 70,335.14\n", + "Saturated value: 0.3812\n", + "Final response: 54472.5634\n", + "Raw spend: 70334.80956590091\n", + "After adstock: 70335.14289923424\n", + "After hill transform: 0.3811733556946664\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 24,664.70\n", + "Adstocked value: 24,665.04\n", + "Saturated value: 0.5544\n", + "Final response: 37241.1045\n", + "Raw spend: 24664.702426535354\n", + "After adstock: 24665.035759868686\n", + "After hill transform: 0.5543849319148083\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 99,001.81\n", + "Adstocked value: 99,001.98\n", + "Saturated value: 0.9985\n", + "Final response: 27939.4016\n", + "Raw spend: 99001.80851009427\n", + "After adstock: 99001.98498068251\n", + "After hill transform: 0.9984637039566786\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,828.50\n", + "Adstocked value: 20,829.72\n", + "Saturated value: 0.0020\n", + "Final response: 1057.3972\n", + "Raw spend: 20828.496144657925\n", + "After adstock: 20829.718366880148\n", + "After hill transform: 0.0019576466338348184\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 70,334.81\n", + "Adstocked value: 70,335.14\n", + "Saturated value: 0.3812\n", + "Final response: 54472.5634\n", + "Raw spend: 70334.80956591581\n", + "After adstock: 70335.14289924914\n", + "After hill transform: 0.3811733556946958\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 24,664.70\n", + "Adstocked value: 24,665.04\n", + "Saturated value: 0.5544\n", + "Final response: 37241.1045\n", + "Raw spend: 24664.702426535354\n", + "After adstock: 24665.035759868686\n", + "After hill transform: 0.5543849319148083\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 99,001.81\n", + "Adstocked value: 99,001.98\n", + "Saturated value: 0.9985\n", + "Final response: 27939.4016\n", + "Raw spend: 99001.80851009427\n", + "After adstock: 99001.98498068251\n", + "After hill transform: 0.9984637039566786\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,828.50\n", + "Adstocked value: 20,829.72\n", + "Saturated value: 0.0020\n", + "Final response: 1057.3972\n", + "Raw spend: 20828.496144657925\n", + "After adstock: 20829.718366880148\n", + "After hill transform: 0.0019576466338348184\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 70,334.81\n", + "Adstocked value: 70,335.14\n", + "Saturated value: 0.3812\n", + "Final response: 54472.5634\n", + "Raw spend: 70334.80956590091\n", + "After adstock: 70335.14289923424\n", + "After hill transform: 0.3811733556946664\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 24,664.70\n", + "Adstocked value: 24,665.04\n", + "Saturated value: 0.5544\n", + "Final response: 37241.1045\n", + "Raw spend: 24664.702426550255\n", + "After adstock: 24665.035759883587\n", + "After hill transform: 0.5543849319152012\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 99,001.81\n", + "Adstocked value: 99,001.98\n", + "Saturated value: 0.9985\n", + "Final response: 27939.4016\n", + "Raw spend: 99001.80851009427\n", + "After adstock: 99001.98498068251\n", + "After hill transform: 0.9984637039566786\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,828.50\n", + "Adstocked value: 20,829.72\n", + "Saturated value: 0.0020\n", + "Final response: 1057.3972\n", + "Raw spend: 20828.496144657925\n", + "After adstock: 20829.718366880148\n", + "After hill transform: 0.0019576466338348184\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 70,334.81\n", + "Adstocked value: 70,335.14\n", + "Saturated value: 0.3812\n", + "Final response: 54472.5634\n", + "Raw spend: 70334.80956590091\n", + "After adstock: 70335.14289923424\n", + "After hill transform: 0.3811733556946664\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 24,664.70\n", + "Adstocked value: 24,665.04\n", + "Saturated value: 0.5544\n", + "Final response: 37241.1045\n", + "Raw spend: 24664.702426535354\n", + "After adstock: 24665.035759868686\n", + "After hill transform: 0.5543849319148083\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 99,001.81\n", + "Adstocked value: 99,001.98\n", + "Saturated value: 0.9985\n", + "Final response: 27939.4016\n", + "Raw spend: 99001.80851010917\n", + "After adstock: 99001.98498069741\n", + "After hill transform: 0.9984637039566793\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,294.72\n", + "Adstocked value: 21,295.94\n", + "Saturated value: 0.0021\n", + "Final response: 1129.7633\n", + "Raw spend: 21294.716373738065\n", + "After adstock: 21295.938595960288\n", + "After hill transform: 0.002091624004136757\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,132.37\n", + "Adstocked value: 72,132.71\n", + "Saturated value: 0.3847\n", + "Final response: 54972.3383\n", + "Raw spend: 72132.37188983201\n", + "After adstock: 72132.70522316534\n", + "After hill transform: 0.38467054504254555\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,804.20\n", + "Adstocked value: 26,804.53\n", + "Saturated value: 0.6076\n", + "Final response: 40818.3590\n", + "Raw spend: 26804.200049731575\n", + "After adstock: 26804.533383064907\n", + "After hill transform: 0.6076372718911185\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,637.05\n", + "Adstocked value: 108,637.23\n", + "Saturated value: 0.9988\n", + "Final response: 27949.1580\n", + "Raw spend: 108637.04979371336\n", + "After adstock: 108637.2262643016\n", + "After hill transform: 0.9988123651242231\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,294.72\n", + "Adstocked value: 21,295.94\n", + "Saturated value: 0.0021\n", + "Final response: 1129.7633\n", + "Raw spend: 21294.716373738065\n", + "After adstock: 21295.938595960288\n", + "After hill transform: 0.002091624004136757\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,132.37\n", + "Adstocked value: 72,132.71\n", + "Saturated value: 0.3847\n", + "Final response: 54972.3383\n", + "Raw spend: 72132.37188983201\n", + "After adstock: 72132.70522316534\n", + "After hill transform: 0.38467054504254555\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,804.20\n", + "Adstocked value: 26,804.53\n", + "Saturated value: 0.6076\n", + "Final response: 40818.3590\n", + "Raw spend: 26804.200049731575\n", + "After adstock: 26804.533383064907\n", + "After hill transform: 0.6076372718911185\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,637.05\n", + "Adstocked value: 108,637.23\n", + "Saturated value: 0.9988\n", + "Final response: 27949.1580\n", + "Raw spend: 108637.04979371336\n", + "After adstock: 108637.2262643016\n", + "After hill transform: 0.9988123651242231\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,294.72\n", + "Adstocked value: 21,295.94\n", + "Saturated value: 0.0021\n", + "Final response: 1129.7633\n", + "Raw spend: 21294.716373752966\n", + "After adstock: 21295.93859597519\n", + "After hill transform: 0.002091624004141134\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,132.37\n", + "Adstocked value: 72,132.71\n", + "Saturated value: 0.3847\n", + "Final response: 54972.3383\n", + "Raw spend: 72132.37188983201\n", + "After adstock: 72132.70522316534\n", + "After hill transform: 0.38467054504254555\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,804.20\n", + "Adstocked value: 26,804.53\n", + "Saturated value: 0.6076\n", + "Final response: 40818.3590\n", + "Raw spend: 26804.200049731575\n", + "After adstock: 26804.533383064907\n", + "After hill transform: 0.6076372718911185\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,637.05\n", + "Adstocked value: 108,637.23\n", + "Saturated value: 0.9988\n", + "Final response: 27949.1580\n", + "Raw spend: 108637.04979371336\n", + "After adstock: 108637.2262643016\n", + "After hill transform: 0.9988123651242231\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,294.72\n", + "Adstocked value: 21,295.94\n", + "Saturated value: 0.0021\n", + "Final response: 1129.7633\n", + "Raw spend: 21294.716373738065\n", + "After adstock: 21295.938595960288\n", + "After hill transform: 0.002091624004136757\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,132.37\n", + "Adstocked value: 72,132.71\n", + "Saturated value: 0.3847\n", + "Final response: 54972.3383\n", + "Raw spend: 72132.37188984691\n", + "After adstock: 72132.70522318024\n", + "After hill transform: 0.38467054504257425\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,804.20\n", + "Adstocked value: 26,804.53\n", + "Saturated value: 0.6076\n", + "Final response: 40818.3590\n", + "Raw spend: 26804.200049731575\n", + "After adstock: 26804.533383064907\n", + "After hill transform: 0.6076372718911185\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,637.05\n", + "Adstocked value: 108,637.23\n", + "Saturated value: 0.9988\n", + "Final response: 27949.1580\n", + "Raw spend: 108637.04979371336\n", + "After adstock: 108637.2262643016\n", + "After hill transform: 0.9988123651242231\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,294.72\n", + "Adstocked value: 21,295.94\n", + "Saturated value: 0.0021\n", + "Final response: 1129.7633\n", + "Raw spend: 21294.716373738065\n", + "After adstock: 21295.938595960288\n", + "After hill transform: 0.002091624004136757\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,132.37\n", + "Adstocked value: 72,132.71\n", + "Saturated value: 0.3847\n", + "Final response: 54972.3383\n", + "Raw spend: 72132.37188983201\n", + "After adstock: 72132.70522316534\n", + "After hill transform: 0.38467054504254555\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,804.20\n", + "Adstocked value: 26,804.53\n", + "Saturated value: 0.6076\n", + "Final response: 40818.3590\n", + "Raw spend: 26804.200049746476\n", + "After adstock: 26804.533383079808\n", + "After hill transform: 0.6076372718914673\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,637.05\n", + "Adstocked value: 108,637.23\n", + "Saturated value: 0.9988\n", + "Final response: 27949.1580\n", + "Raw spend: 108637.04979371336\n", + "After adstock: 108637.2262643016\n", + "After hill transform: 0.9988123651242231\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,294.72\n", + "Adstocked value: 21,295.94\n", + "Saturated value: 0.0021\n", + "Final response: 1129.7633\n", + "Raw spend: 21294.716373738065\n", + "After adstock: 21295.938595960288\n", + "After hill transform: 0.002091624004136757\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,132.37\n", + "Adstocked value: 72,132.71\n", + "Saturated value: 0.3847\n", + "Final response: 54972.3383\n", + "Raw spend: 72132.37188983201\n", + "After adstock: 72132.70522316534\n", + "After hill transform: 0.38467054504254555\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,804.20\n", + "Adstocked value: 26,804.53\n", + "Saturated value: 0.6076\n", + "Final response: 40818.3590\n", + "Raw spend: 26804.200049731575\n", + "After adstock: 26804.533383064907\n", + "After hill transform: 0.6076372718911185\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,637.05\n", + "Adstocked value: 108,637.23\n", + "Saturated value: 0.9988\n", + "Final response: 27949.1580\n", + "Raw spend: 108637.04979372826\n", + "After adstock: 108637.2262643165\n", + "After hill transform: 0.9988123651242236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,294.72\n", + "Adstocked value: 21,295.94\n", + "Saturated value: 0.0021\n", + "Final response: 1129.7633\n", + "Raw spend: 21294.716373738065\n", + "After adstock: 21295.938595960288\n", + "After hill transform: 0.002091624004136757\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,132.37\n", + "Adstocked value: 72,132.71\n", + "Saturated value: 0.3847\n", + "Final response: 54972.3383\n", + "Raw spend: 72132.37188983201\n", + "After adstock: 72132.70522316534\n", + "After hill transform: 0.38467054504254555\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,804.20\n", + "Adstocked value: 26,804.53\n", + "Saturated value: 0.6076\n", + "Final response: 40818.3590\n", + "Raw spend: 26804.200049731575\n", + "After adstock: 26804.533383064907\n", + "After hill transform: 0.6076372718911185\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,637.05\n", + "Adstocked value: 108,637.23\n", + "Saturated value: 0.9988\n", + "Final response: 27949.1580\n", + "Raw spend: 108637.04979371336\n", + "After adstock: 108637.2262643016\n", + "After hill transform: 0.9988123651242231\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,294.72\n", + "Adstocked value: 21,295.94\n", + "Saturated value: 0.0021\n", + "Final response: 1129.7633\n", + "Raw spend: 21294.716373752966\n", + "After adstock: 21295.93859597519\n", + "After hill transform: 0.002091624004141134\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,132.37\n", + "Adstocked value: 72,132.71\n", + "Saturated value: 0.3847\n", + "Final response: 54972.3383\n", + "Raw spend: 72132.37188983201\n", + "After adstock: 72132.70522316534\n", + "After hill transform: 0.38467054504254555\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,804.20\n", + "Adstocked value: 26,804.53\n", + "Saturated value: 0.6076\n", + "Final response: 40818.3590\n", + "Raw spend: 26804.200049731575\n", + "After adstock: 26804.533383064907\n", + "After hill transform: 0.6076372718911185\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,637.05\n", + "Adstocked value: 108,637.23\n", + "Saturated value: 0.9988\n", + "Final response: 27949.1580\n", + "Raw spend: 108637.04979371336\n", + "After adstock: 108637.2262643016\n", + "After hill transform: 0.9988123651242231\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,294.72\n", + "Adstocked value: 21,295.94\n", + "Saturated value: 0.0021\n", + "Final response: 1129.7633\n", + "Raw spend: 21294.716373738065\n", + "After adstock: 21295.938595960288\n", + "After hill transform: 0.002091624004136757\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,132.37\n", + "Adstocked value: 72,132.71\n", + "Saturated value: 0.3847\n", + "Final response: 54972.3383\n", + "Raw spend: 72132.37188984691\n", + "After adstock: 72132.70522318024\n", + "After hill transform: 0.38467054504257425\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,804.20\n", + "Adstocked value: 26,804.53\n", + "Saturated value: 0.6076\n", + "Final response: 40818.3590\n", + "Raw spend: 26804.200049731575\n", + "After adstock: 26804.533383064907\n", + "After hill transform: 0.6076372718911185\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,637.05\n", + "Adstocked value: 108,637.23\n", + "Saturated value: 0.9988\n", + "Final response: 27949.1580\n", + "Raw spend: 108637.04979371336\n", + "After adstock: 108637.2262643016\n", + "After hill transform: 0.9988123651242231\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,294.72\n", + "Adstocked value: 21,295.94\n", + "Saturated value: 0.0021\n", + "Final response: 1129.7633\n", + "Raw spend: 21294.716373738065\n", + "After adstock: 21295.938595960288\n", + "After hill transform: 0.002091624004136757\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,132.37\n", + "Adstocked value: 72,132.71\n", + "Saturated value: 0.3847\n", + "Final response: 54972.3383\n", + "Raw spend: 72132.37188983201\n", + "After adstock: 72132.70522316534\n", + "After hill transform: 0.38467054504254555\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,804.20\n", + "Adstocked value: 26,804.53\n", + "Saturated value: 0.6076\n", + "Final response: 40818.3590\n", + "Raw spend: 26804.200049746476\n", + "After adstock: 26804.533383079808\n", + "After hill transform: 0.6076372718914673\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,637.05\n", + "Adstocked value: 108,637.23\n", + "Saturated value: 0.9988\n", + "Final response: 27949.1580\n", + "Raw spend: 108637.04979371336\n", + "After adstock: 108637.2262643016\n", + "After hill transform: 0.9988123651242231\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,294.72\n", + "Adstocked value: 21,295.94\n", + "Saturated value: 0.0021\n", + "Final response: 1129.7633\n", + "Raw spend: 21294.716373738065\n", + "After adstock: 21295.938595960288\n", + "After hill transform: 0.002091624004136757\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,132.37\n", + "Adstocked value: 72,132.71\n", + "Saturated value: 0.3847\n", + "Final response: 54972.3383\n", + "Raw spend: 72132.37188983201\n", + "After adstock: 72132.70522316534\n", + "After hill transform: 0.38467054504254555\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,804.20\n", + "Adstocked value: 26,804.53\n", + "Saturated value: 0.6076\n", + "Final response: 40818.3590\n", + "Raw spend: 26804.200049731575\n", + "After adstock: 26804.533383064907\n", + "After hill transform: 0.6076372718911185\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,637.05\n", + "Adstocked value: 108,637.23\n", + "Saturated value: 0.9988\n", + "Final response: 27949.1580\n", + "Raw spend: 108637.04979372826\n", + "After adstock: 108637.2262643165\n", + "After hill transform: 0.9988123651242236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,954.63\n", + "Adstocked value: 20,955.86\n", + "Saturated value: 0.0020\n", + "Final response: 1076.6632\n", + "Raw spend: 20954.63475040026\n", + "After adstock: 20955.85697262248\n", + "After hill transform: 0.0019933152394314172\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 70,822.62\n", + "Adstocked value: 70,822.95\n", + "Saturated value: 0.3821\n", + "Final response: 54609.2670\n", + "Raw spend: 70822.61620639618\n", + "After adstock: 70822.94953972951\n", + "After hill transform: 0.3821299433832955\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 25,249.09\n", + "Adstocked value: 25,249.43\n", + "Saturated value: 0.5696\n", + "Final response: 38260.3934\n", + "Raw spend: 25249.094228919435\n", + "After adstock: 25249.427562252768\n", + "After hill transform: 0.5695584448984045\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 101,616.07\n", + "Adstocked value: 101,616.25\n", + "Saturated value: 0.9986\n", + "Final response: 27942.3972\n", + "Raw spend: 101616.06941643354\n", + "After adstock: 101616.24588702178\n", + "After hill transform: 0.9985707557037001\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,954.63\n", + "Adstocked value: 20,955.86\n", + "Saturated value: 0.0020\n", + "Final response: 1076.6632\n", + "Raw spend: 20954.63475040026\n", + "After adstock: 20955.85697262248\n", + "After hill transform: 0.0019933152394314172\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 70,822.62\n", + "Adstocked value: 70,822.95\n", + "Saturated value: 0.3821\n", + "Final response: 54609.2670\n", + "Raw spend: 70822.61620639618\n", + "After adstock: 70822.94953972951\n", + "After hill transform: 0.3821299433832955\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 25,249.09\n", + "Adstocked value: 25,249.43\n", + "Saturated value: 0.5696\n", + "Final response: 38260.3934\n", + "Raw spend: 25249.094228919435\n", + "After adstock: 25249.427562252768\n", + "After hill transform: 0.5695584448984045\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 101,616.07\n", + "Adstocked value: 101,616.25\n", + "Saturated value: 0.9986\n", + "Final response: 27942.3972\n", + "Raw spend: 101616.06941643354\n", + "After adstock: 101616.24588702178\n", + "After hill transform: 0.9985707557037001\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,167.63\n", + "Adstocked value: 21,168.86\n", + "Saturated value: 0.0021\n", + "Final response: 1109.7220\n", + "Raw spend: 21167.632821010648\n", + "After adstock: 21168.85504323287\n", + "After hill transform: 0.002054519720698646\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 71,642.94\n", + "Adstocked value: 71,643.27\n", + "Saturated value: 0.3837\n", + "Final response: 54837.3350\n", + "Raw spend: 71642.93525452573\n", + "After adstock: 71643.26858785906\n", + "After hill transform: 0.3837258559503997\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,223.08\n", + "Adstocked value: 26,223.41\n", + "Saturated value: 0.5938\n", + "Final response: 39888.7198\n", + "Raw spend: 26223.0796391777\n", + "After adstock: 26223.412972511032\n", + "After hill transform: 0.5937983166413043\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 106,013.41\n", + "Adstocked value: 106,013.59\n", + "Saturated value: 0.9987\n", + "Final response: 27946.8279\n", + "Raw spend: 106013.41161762783\n", + "After adstock: 106013.58808821607\n", + "After hill transform: 0.9987290948714551\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,167.63\n", + "Adstocked value: 21,168.86\n", + "Saturated value: 0.0021\n", + "Final response: 1109.7220\n", + "Raw spend: 21167.632821010648\n", + "After adstock: 21168.85504323287\n", + "After hill transform: 0.002054519720698646\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 71,642.94\n", + "Adstocked value: 71,643.27\n", + "Saturated value: 0.3837\n", + "Final response: 54837.3350\n", + "Raw spend: 71642.93525452573\n", + "After adstock: 71643.26858785906\n", + "After hill transform: 0.3837258559503997\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,223.08\n", + "Adstocked value: 26,223.41\n", + "Saturated value: 0.5938\n", + "Final response: 39888.7198\n", + "Raw spend: 26223.0796391777\n", + "After adstock: 26223.412972511032\n", + "After hill transform: 0.5937983166413043\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 106,013.41\n", + "Adstocked value: 106,013.59\n", + "Saturated value: 0.9987\n", + "Final response: 27946.8279\n", + "Raw spend: 106013.41161762783\n", + "After adstock: 106013.58808821607\n", + "After hill transform: 0.9987290948714551\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,246.64\n", + "Adstocked value: 21,247.86\n", + "Saturated value: 0.0021\n", + "Final response: 1122.1533\n", + "Raw spend: 21246.638281985262\n", + "After adstock: 21247.860504207485\n", + "After hill transform: 0.002077534926218345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 71,947.21\n", + "Adstocked value: 71,947.54\n", + "Saturated value: 0.3843\n", + "Final response: 54921.3574\n", + "Raw spend: 71947.2088301408\n", + "After adstock: 71947.54216347412\n", + "After hill transform: 0.3843138047559545\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,584.35\n", + "Adstocked value: 26,584.68\n", + "Saturated value: 0.6025\n", + "Final response: 40470.3249\n", + "Raw spend: 26584.351298115675\n", + "After adstock: 26584.684631449007\n", + "After hill transform: 0.6024563072697512\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 107,644.48\n", + "Adstocked value: 107,644.65\n", + "Saturated value: 0.9988\n", + "Final response: 27948.3016\n", + "Raw spend: 107644.47825909033\n", + "After adstock: 107644.65472967857\n", + "After hill transform: 0.9987817602006558\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,246.64\n", + "Adstocked value: 21,247.86\n", + "Saturated value: 0.0021\n", + "Final response: 1122.1533\n", + "Raw spend: 21246.638281985262\n", + "After adstock: 21247.860504207485\n", + "After hill transform: 0.002077534926218345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 71,947.21\n", + "Adstocked value: 71,947.54\n", + "Saturated value: 0.3843\n", + "Final response: 54921.3574\n", + "Raw spend: 71947.2088301408\n", + "After adstock: 71947.54216347412\n", + "After hill transform: 0.3843138047559545\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,584.35\n", + "Adstocked value: 26,584.68\n", + "Saturated value: 0.6025\n", + "Final response: 40470.3249\n", + "Raw spend: 26584.351298115675\n", + "After adstock: 26584.684631449007\n", + "After hill transform: 0.6024563072697512\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 107,644.48\n", + "Adstocked value: 107,644.65\n", + "Saturated value: 0.9988\n", + "Final response: 27948.3016\n", + "Raw spend: 107644.47825909033\n", + "After adstock: 107644.65472967857\n", + "After hill transform: 0.9987817602006558\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,276.19\n", + "Adstocked value: 21,277.41\n", + "Saturated value: 0.0021\n", + "Final response: 1126.8263\n", + "Raw spend: 21276.186500446755\n", + "After adstock: 21277.408722668977\n", + "After hill transform: 0.0020861864209591697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,061.01\n", + "Adstocked value: 72,061.34\n", + "Saturated value: 0.3845\n", + "Final response: 54952.7030\n", + "Raw spend: 72061.00782546875\n", + "After adstock: 72061.34115880208\n", + "After hill transform: 0.3845331469236328\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,719.47\n", + "Adstocked value: 26,719.80\n", + "Saturated value: 0.6056\n", + "Final response: 40684.7496\n", + "Raw spend: 26719.46770362182\n", + "After adstock: 26719.801036955152\n", + "After hill transform: 0.605648313519428\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,254.50\n", + "Adstocked value: 108,254.68\n", + "Saturated value: 0.9988\n", + "Final response: 27948.8315\n", + "Raw spend: 108254.50081769141\n", + "After adstock: 108254.67728827965\n", + "After hill transform: 0.9988006947897584\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,276.19\n", + "Adstocked value: 21,277.41\n", + "Saturated value: 0.0021\n", + "Final response: 1126.8263\n", + "Raw spend: 21276.186500446755\n", + "After adstock: 21277.408722668977\n", + "After hill transform: 0.0020861864209591697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,061.01\n", + "Adstocked value: 72,061.34\n", + "Saturated value: 0.3845\n", + "Final response: 54952.7030\n", + "Raw spend: 72061.00782546875\n", + "After adstock: 72061.34115880208\n", + "After hill transform: 0.3845331469236328\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,719.47\n", + "Adstocked value: 26,719.80\n", + "Saturated value: 0.6056\n", + "Final response: 40684.7496\n", + "Raw spend: 26719.46770362182\n", + "After adstock: 26719.801036955152\n", + "After hill transform: 0.605648313519428\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,254.50\n", + "Adstocked value: 108,254.68\n", + "Saturated value: 0.9988\n", + "Final response: 27948.8315\n", + "Raw spend: 108254.50081769141\n", + "After adstock: 108254.67728827965\n", + "After hill transform: 0.9988006947897584\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,287.25\n", + "Adstocked value: 21,288.48\n", + "Saturated value: 0.0021\n", + "Final response: 1128.5800\n", + "Raw spend: 21287.254405524534\n", + "After adstock: 21288.476627746757\n", + "After hill transform: 0.0020894331633355993\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,103.63\n", + "Adstocked value: 72,103.97\n", + "Saturated value: 0.3846\n", + "Final response: 54964.4332\n", + "Raw spend: 72103.63362640758\n", + "After adstock: 72103.96695974091\n", + "After hill transform: 0.3846152290489318\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,770.08\n", + "Adstocked value: 26,770.41\n", + "Saturated value: 0.6068\n", + "Final response: 40764.6340\n", + "Raw spend: 26770.078387732654\n", + "After adstock: 26770.411721065986\n", + "After hill transform: 0.6068375021603013\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,483.00\n", + "Adstocked value: 108,483.17\n", + "Saturated value: 0.9988\n", + "Final response: 27949.0270\n", + "Raw spend: 108482.99756387252\n", + "After adstock: 108483.17403446075\n", + "After hill transform: 0.9988076841371007\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,287.25\n", + "Adstocked value: 21,288.48\n", + "Saturated value: 0.0021\n", + "Final response: 1128.5800\n", + "Raw spend: 21287.254405524534\n", + "After adstock: 21288.476627746757\n", + "After hill transform: 0.0020894331633355993\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,103.63\n", + "Adstocked value: 72,103.97\n", + "Saturated value: 0.3846\n", + "Final response: 54964.4332\n", + "Raw spend: 72103.63362640758\n", + "After adstock: 72103.96695974091\n", + "After hill transform: 0.3846152290489318\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,770.08\n", + "Adstocked value: 26,770.41\n", + "Saturated value: 0.6068\n", + "Final response: 40764.6340\n", + "Raw spend: 26770.078387732654\n", + "After adstock: 26770.411721065986\n", + "After hill transform: 0.6068375021603013\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,483.00\n", + "Adstocked value: 108,483.17\n", + "Saturated value: 0.9988\n", + "Final response: 27949.0270\n", + "Raw spend: 108482.99756387252\n", + "After adstock: 108483.17403446075\n", + "After hill transform: 0.9988076841371007\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,291.35\n", + "Adstocked value: 21,292.58\n", + "Saturated value: 0.0021\n", + "Final response: 1129.2300\n", + "Raw spend: 21291.353730580915\n", + "After adstock: 21292.575952803138\n", + "After hill transform: 0.0020906365404155455\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,119.42\n", + "Adstocked value: 72,119.75\n", + "Saturated value: 0.3846\n", + "Final response: 54968.7763\n", + "Raw spend: 72119.42134889062\n", + "After adstock: 72119.75468222395\n", + "After hill transform: 0.38464561993736407\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,788.82\n", + "Adstocked value: 26,789.16\n", + "Saturated value: 0.6073\n", + "Final response: 40794.1618\n", + "Raw spend: 26788.82354718587\n", + "After adstock: 26789.156880519204\n", + "After hill transform: 0.607277062908696\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,567.63\n", + "Adstocked value: 108,567.80\n", + "Saturated value: 0.9988\n", + "Final response: 27949.0991\n", + "Raw spend: 108567.62807256759\n", + "After adstock: 108567.80454315583\n", + "After hill transform: 0.9988102587940266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,291.35\n", + "Adstocked value: 21,292.58\n", + "Saturated value: 0.0021\n", + "Final response: 1129.2300\n", + "Raw spend: 21291.353730580915\n", + "After adstock: 21292.575952803138\n", + "After hill transform: 0.0020906365404155455\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,119.42\n", + "Adstocked value: 72,119.75\n", + "Saturated value: 0.3846\n", + "Final response: 54968.7763\n", + "Raw spend: 72119.42134889062\n", + "After adstock: 72119.75468222395\n", + "After hill transform: 0.38464561993736407\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,788.82\n", + "Adstocked value: 26,789.16\n", + "Saturated value: 0.6073\n", + "Final response: 40794.1618\n", + "Raw spend: 26788.82354718587\n", + "After adstock: 26789.156880519204\n", + "After hill transform: 0.607277062908696\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,567.63\n", + "Adstocked value: 108,567.80\n", + "Saturated value: 0.9988\n", + "Final response: 27949.0991\n", + "Raw spend: 108567.62807256759\n", + "After adstock: 108567.80454315583\n", + "After hill transform: 0.9988102587940266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,291.35\n", + "Adstocked value: 21,292.58\n", + "Saturated value: 0.0021\n", + "Final response: 1129.2300\n", + "Raw spend: 21291.353730595816\n", + "After adstock: 21292.57595281804\n", + "After hill transform: 0.0020906365404199205\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,119.42\n", + "Adstocked value: 72,119.75\n", + "Saturated value: 0.3846\n", + "Final response: 54968.7763\n", + "Raw spend: 72119.42134889062\n", + "After adstock: 72119.75468222395\n", + "After hill transform: 0.38464561993736407\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,788.82\n", + "Adstocked value: 26,789.16\n", + "Saturated value: 0.6073\n", + "Final response: 40794.1618\n", + "Raw spend: 26788.82354718587\n", + "After adstock: 26789.156880519204\n", + "After hill transform: 0.607277062908696\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,567.63\n", + "Adstocked value: 108,567.80\n", + "Saturated value: 0.9988\n", + "Final response: 27949.0991\n", + "Raw spend: 108567.62807256759\n", + "After adstock: 108567.80454315583\n", + "After hill transform: 0.9988102587940266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,291.35\n", + "Adstocked value: 21,292.58\n", + "Saturated value: 0.0021\n", + "Final response: 1129.2300\n", + "Raw spend: 21291.353730580915\n", + "After adstock: 21292.575952803138\n", + "After hill transform: 0.0020906365404155455\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,119.42\n", + "Adstocked value: 72,119.75\n", + "Saturated value: 0.3846\n", + "Final response: 54968.7763\n", + "Raw spend: 72119.42134890553\n", + "After adstock: 72119.75468223885\n", + "After hill transform: 0.3846456199373927\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,788.82\n", + "Adstocked value: 26,789.16\n", + "Saturated value: 0.6073\n", + "Final response: 40794.1618\n", + "Raw spend: 26788.82354718587\n", + "After adstock: 26789.156880519204\n", + "After hill transform: 0.607277062908696\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,567.63\n", + "Adstocked value: 108,567.80\n", + "Saturated value: 0.9988\n", + "Final response: 27949.0991\n", + "Raw spend: 108567.62807256759\n", + "After adstock: 108567.80454315583\n", + "After hill transform: 0.9988102587940266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,291.35\n", + "Adstocked value: 21,292.58\n", + "Saturated value: 0.0021\n", + "Final response: 1129.2300\n", + "Raw spend: 21291.353730580915\n", + "After adstock: 21292.575952803138\n", + "After hill transform: 0.0020906365404155455\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,119.42\n", + "Adstocked value: 72,119.75\n", + "Saturated value: 0.3846\n", + "Final response: 54968.7763\n", + "Raw spend: 72119.42134889062\n", + "After adstock: 72119.75468222395\n", + "After hill transform: 0.38464561993736407\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,788.82\n", + "Adstocked value: 26,789.16\n", + "Saturated value: 0.6073\n", + "Final response: 40794.1618\n", + "Raw spend: 26788.823547200773\n", + "After adstock: 26789.156880534105\n", + "After hill transform: 0.6072770629090453\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,567.63\n", + "Adstocked value: 108,567.80\n", + "Saturated value: 0.9988\n", + "Final response: 27949.0991\n", + "Raw spend: 108567.62807256759\n", + "After adstock: 108567.80454315583\n", + "After hill transform: 0.9988102587940266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,291.35\n", + "Adstocked value: 21,292.58\n", + "Saturated value: 0.0021\n", + "Final response: 1129.2300\n", + "Raw spend: 21291.353730580915\n", + "After adstock: 21292.575952803138\n", + "After hill transform: 0.0020906365404155455\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,119.42\n", + "Adstocked value: 72,119.75\n", + "Saturated value: 0.3846\n", + "Final response: 54968.7763\n", + "Raw spend: 72119.42134889062\n", + "After adstock: 72119.75468222395\n", + "After hill transform: 0.38464561993736407\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,788.82\n", + "Adstocked value: 26,789.16\n", + "Saturated value: 0.6073\n", + "Final response: 40794.1618\n", + "Raw spend: 26788.82354718587\n", + "After adstock: 26789.156880519204\n", + "After hill transform: 0.607277062908696\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,567.63\n", + "Adstocked value: 108,567.80\n", + "Saturated value: 0.9988\n", + "Final response: 27949.0991\n", + "Raw spend: 108567.62807258249\n", + "After adstock: 108567.80454317073\n", + "After hill transform: 0.9988102587940271\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,291.35\n", + "Adstocked value: 21,292.58\n", + "Saturated value: 0.0021\n", + "Final response: 1129.2300\n", + "Raw spend: 21291.353730580915\n", + "After adstock: 21292.575952803138\n", + "After hill transform: 0.0020906365404155455\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,119.42\n", + "Adstocked value: 72,119.75\n", + "Saturated value: 0.3846\n", + "Final response: 54968.7763\n", + "Raw spend: 72119.42134889062\n", + "After adstock: 72119.75468222395\n", + "After hill transform: 0.38464561993736407\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,788.82\n", + "Adstocked value: 26,789.16\n", + "Saturated value: 0.6073\n", + "Final response: 40794.1618\n", + "Raw spend: 26788.82354718587\n", + "After adstock: 26789.156880519204\n", + "After hill transform: 0.607277062908696\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,567.63\n", + "Adstocked value: 108,567.80\n", + "Saturated value: 0.9988\n", + "Final response: 27949.0991\n", + "Raw spend: 108567.62807256759\n", + "After adstock: 108567.80454315583\n", + "After hill transform: 0.9988102587940266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,291.35\n", + "Adstocked value: 21,292.58\n", + "Saturated value: 0.0021\n", + "Final response: 1129.2300\n", + "Raw spend: 21291.353730595816\n", + "After adstock: 21292.57595281804\n", + "After hill transform: 0.0020906365404199205\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,119.42\n", + "Adstocked value: 72,119.75\n", + "Saturated value: 0.3846\n", + "Final response: 54968.7763\n", + "Raw spend: 72119.42134889062\n", + "After adstock: 72119.75468222395\n", + "After hill transform: 0.38464561993736407\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,788.82\n", + "Adstocked value: 26,789.16\n", + "Saturated value: 0.6073\n", + "Final response: 40794.1618\n", + "Raw spend: 26788.82354718587\n", + "After adstock: 26789.156880519204\n", + "After hill transform: 0.607277062908696\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,567.63\n", + "Adstocked value: 108,567.80\n", + "Saturated value: 0.9988\n", + "Final response: 27949.0991\n", + "Raw spend: 108567.62807256759\n", + "After adstock: 108567.80454315583\n", + "After hill transform: 0.9988102587940266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,291.35\n", + "Adstocked value: 21,292.58\n", + "Saturated value: 0.0021\n", + "Final response: 1129.2300\n", + "Raw spend: 21291.353730580915\n", + "After adstock: 21292.575952803138\n", + "After hill transform: 0.0020906365404155455\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,119.42\n", + "Adstocked value: 72,119.75\n", + "Saturated value: 0.3846\n", + "Final response: 54968.7763\n", + "Raw spend: 72119.42134890553\n", + "After adstock: 72119.75468223885\n", + "After hill transform: 0.3846456199373927\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,788.82\n", + "Adstocked value: 26,789.16\n", + "Saturated value: 0.6073\n", + "Final response: 40794.1618\n", + "Raw spend: 26788.82354718587\n", + "After adstock: 26789.156880519204\n", + "After hill transform: 0.607277062908696\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,567.63\n", + "Adstocked value: 108,567.80\n", + "Saturated value: 0.9988\n", + "Final response: 27949.0991\n", + "Raw spend: 108567.62807256759\n", + "After adstock: 108567.80454315583\n", + "After hill transform: 0.9988102587940266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,291.35\n", + "Adstocked value: 21,292.58\n", + "Saturated value: 0.0021\n", + "Final response: 1129.2300\n", + "Raw spend: 21291.353730580915\n", + "After adstock: 21292.575952803138\n", + "After hill transform: 0.0020906365404155455\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,119.42\n", + "Adstocked value: 72,119.75\n", + "Saturated value: 0.3846\n", + "Final response: 54968.7763\n", + "Raw spend: 72119.42134889062\n", + "After adstock: 72119.75468222395\n", + "After hill transform: 0.38464561993736407\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,788.82\n", + "Adstocked value: 26,789.16\n", + "Saturated value: 0.6073\n", + "Final response: 40794.1618\n", + "Raw spend: 26788.823547200773\n", + "After adstock: 26789.156880534105\n", + "After hill transform: 0.6072770629090453\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,567.63\n", + "Adstocked value: 108,567.80\n", + "Saturated value: 0.9988\n", + "Final response: 27949.0991\n", + "Raw spend: 108567.62807256759\n", + "After adstock: 108567.80454315583\n", + "After hill transform: 0.9988102587940266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,291.35\n", + "Adstocked value: 21,292.58\n", + "Saturated value: 0.0021\n", + "Final response: 1129.2300\n", + "Raw spend: 21291.353730580915\n", + "After adstock: 21292.575952803138\n", + "After hill transform: 0.0020906365404155455\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,119.42\n", + "Adstocked value: 72,119.75\n", + "Saturated value: 0.3846\n", + "Final response: 54968.7763\n", + "Raw spend: 72119.42134889062\n", + "After adstock: 72119.75468222395\n", + "After hill transform: 0.38464561993736407\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,788.82\n", + "Adstocked value: 26,789.16\n", + "Saturated value: 0.6073\n", + "Final response: 40794.1618\n", + "Raw spend: 26788.82354718587\n", + "After adstock: 26789.156880519204\n", + "After hill transform: 0.607277062908696\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,567.63\n", + "Adstocked value: 108,567.80\n", + "Saturated value: 0.9988\n", + "Final response: 27949.0991\n", + "Raw spend: 108567.62807258249\n", + "After adstock: 108567.80454317073\n", + "After hill transform: 0.9988102587940271\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,292.36\n", + "Adstocked value: 21,293.58\n", + "Saturated value: 0.0021\n", + "Final response: 1129.3896\n", + "Raw spend: 21292.360440499127\n", + "After adstock: 21293.58266272135\n", + "After hill transform: 0.00209093213538918\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,124.47\n", + "Adstocked value: 72,124.80\n", + "Saturated value: 0.3847\n", + "Final response: 54970.1641\n", + "Raw spend: 72124.46668218575\n", + "After adstock: 72124.80001551908\n", + "After hill transform: 0.3846553308384669\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,798.02\n", + "Adstocked value: 26,798.35\n", + "Saturated value: 0.6075\n", + "Final response: 40808.6291\n", + "Raw spend: 26798.015356166143\n", + "After adstock: 26798.348689499475\n", + "After hill transform: 0.6074924285553069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,594.09\n", + "Adstocked value: 108,594.27\n", + "Saturated value: 0.9988\n", + "Final response: 27949.1216\n", + "Raw spend: 108594.08911087767\n", + "After adstock: 108594.26558146591\n", + "After hill transform: 0.9988110622491201\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,292.36\n", + "Adstocked value: 21,293.58\n", + "Saturated value: 0.0021\n", + "Final response: 1129.3896\n", + "Raw spend: 21292.360440499127\n", + "After adstock: 21293.58266272135\n", + "After hill transform: 0.00209093213538918\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,124.47\n", + "Adstocked value: 72,124.80\n", + "Saturated value: 0.3847\n", + "Final response: 54970.1641\n", + "Raw spend: 72124.46668218575\n", + "After adstock: 72124.80001551908\n", + "After hill transform: 0.3846553308384669\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,798.02\n", + "Adstocked value: 26,798.35\n", + "Saturated value: 0.6075\n", + "Final response: 40808.6291\n", + "Raw spend: 26798.015356166143\n", + "After adstock: 26798.348689499475\n", + "After hill transform: 0.6074924285553069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,594.09\n", + "Adstocked value: 108,594.27\n", + "Saturated value: 0.9988\n", + "Final response: 27949.1216\n", + "Raw spend: 108594.08911087767\n", + "After adstock: 108594.26558146591\n", + "After hill transform: 0.9988110622491201\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,292.36\n", + "Adstocked value: 21,293.58\n", + "Saturated value: 0.0021\n", + "Final response: 1129.3896\n", + "Raw spend: 21292.36044051403\n", + "After adstock: 21293.58266273625\n", + "After hill transform: 0.0020909321353935555\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,124.47\n", + "Adstocked value: 72,124.80\n", + "Saturated value: 0.3847\n", + "Final response: 54970.1641\n", + "Raw spend: 72124.46668218575\n", + "After adstock: 72124.80001551908\n", + "After hill transform: 0.3846553308384669\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,798.02\n", + "Adstocked value: 26,798.35\n", + "Saturated value: 0.6075\n", + "Final response: 40808.6291\n", + "Raw spend: 26798.015356166143\n", + "After adstock: 26798.348689499475\n", + "After hill transform: 0.6074924285553069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,594.09\n", + "Adstocked value: 108,594.27\n", + "Saturated value: 0.9988\n", + "Final response: 27949.1216\n", + "Raw spend: 108594.08911087767\n", + "After adstock: 108594.26558146591\n", + "After hill transform: 0.9988110622491201\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,292.36\n", + "Adstocked value: 21,293.58\n", + "Saturated value: 0.0021\n", + "Final response: 1129.3896\n", + "Raw spend: 21292.360440499127\n", + "After adstock: 21293.58266272135\n", + "After hill transform: 0.00209093213538918\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,124.47\n", + "Adstocked value: 72,124.80\n", + "Saturated value: 0.3847\n", + "Final response: 54970.1641\n", + "Raw spend: 72124.46668220065\n", + "After adstock: 72124.80001553398\n", + "After hill transform: 0.3846553308384956\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,798.02\n", + "Adstocked value: 26,798.35\n", + "Saturated value: 0.6075\n", + "Final response: 40808.6291\n", + "Raw spend: 26798.015356166143\n", + "After adstock: 26798.348689499475\n", + "After hill transform: 0.6074924285553069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,594.09\n", + "Adstocked value: 108,594.27\n", + "Saturated value: 0.9988\n", + "Final response: 27949.1216\n", + "Raw spend: 108594.08911087767\n", + "After adstock: 108594.26558146591\n", + "After hill transform: 0.9988110622491201\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,292.36\n", + "Adstocked value: 21,293.58\n", + "Saturated value: 0.0021\n", + "Final response: 1129.3896\n", + "Raw spend: 21292.360440499127\n", + "After adstock: 21293.58266272135\n", + "After hill transform: 0.00209093213538918\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,124.47\n", + "Adstocked value: 72,124.80\n", + "Saturated value: 0.3847\n", + "Final response: 54970.1641\n", + "Raw spend: 72124.46668218575\n", + "After adstock: 72124.80001551908\n", + "After hill transform: 0.3846553308384669\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,798.02\n", + "Adstocked value: 26,798.35\n", + "Saturated value: 0.6075\n", + "Final response: 40808.6291\n", + "Raw spend: 26798.015356181044\n", + "After adstock: 26798.348689514376\n", + "After hill transform: 0.607492428555656\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,594.09\n", + "Adstocked value: 108,594.27\n", + "Saturated value: 0.9988\n", + "Final response: 27949.1216\n", + "Raw spend: 108594.08911087767\n", + "After adstock: 108594.26558146591\n", + "After hill transform: 0.9988110622491201\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,292.36\n", + "Adstocked value: 21,293.58\n", + "Saturated value: 0.0021\n", + "Final response: 1129.3896\n", + "Raw spend: 21292.360440499127\n", + "After adstock: 21293.58266272135\n", + "After hill transform: 0.00209093213538918\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,124.47\n", + "Adstocked value: 72,124.80\n", + "Saturated value: 0.3847\n", + "Final response: 54970.1641\n", + "Raw spend: 72124.46668218575\n", + "After adstock: 72124.80001551908\n", + "After hill transform: 0.3846553308384669\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,798.02\n", + "Adstocked value: 26,798.35\n", + "Saturated value: 0.6075\n", + "Final response: 40808.6291\n", + "Raw spend: 26798.015356166143\n", + "After adstock: 26798.348689499475\n", + "After hill transform: 0.6074924285553069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,594.09\n", + "Adstocked value: 108,594.27\n", + "Saturated value: 0.9988\n", + "Final response: 27949.1216\n", + "Raw spend: 108594.08911089257\n", + "After adstock: 108594.26558148081\n", + "After hill transform: 0.9988110622491205\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,292.36\n", + "Adstocked value: 21,293.58\n", + "Saturated value: 0.0021\n", + "Final response: 1129.3896\n", + "Raw spend: 21292.360440499127\n", + "After adstock: 21293.58266272135\n", + "After hill transform: 0.00209093213538918\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,124.47\n", + "Adstocked value: 72,124.80\n", + "Saturated value: 0.3847\n", + "Final response: 54970.1641\n", + "Raw spend: 72124.46668218575\n", + "After adstock: 72124.80001551908\n", + "After hill transform: 0.3846553308384669\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,798.02\n", + "Adstocked value: 26,798.35\n", + "Saturated value: 0.6075\n", + "Final response: 40808.6291\n", + "Raw spend: 26798.015356166143\n", + "After adstock: 26798.348689499475\n", + "After hill transform: 0.6074924285553069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,594.09\n", + "Adstocked value: 108,594.27\n", + "Saturated value: 0.9988\n", + "Final response: 27949.1216\n", + "Raw spend: 108594.08911087767\n", + "After adstock: 108594.26558146591\n", + "After hill transform: 0.9988110622491201\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,292.36\n", + "Adstocked value: 21,293.58\n", + "Saturated value: 0.0021\n", + "Final response: 1129.3896\n", + "Raw spend: 21292.36044051403\n", + "After adstock: 21293.58266273625\n", + "After hill transform: 0.0020909321353935555\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,124.47\n", + "Adstocked value: 72,124.80\n", + "Saturated value: 0.3847\n", + "Final response: 54970.1641\n", + "Raw spend: 72124.46668218575\n", + "After adstock: 72124.80001551908\n", + "After hill transform: 0.3846553308384669\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,798.02\n", + "Adstocked value: 26,798.35\n", + "Saturated value: 0.6075\n", + "Final response: 40808.6291\n", + "Raw spend: 26798.015356166143\n", + "After adstock: 26798.348689499475\n", + "After hill transform: 0.6074924285553069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,594.09\n", + "Adstocked value: 108,594.27\n", + "Saturated value: 0.9988\n", + "Final response: 27949.1216\n", + "Raw spend: 108594.08911087767\n", + "After adstock: 108594.26558146591\n", + "After hill transform: 0.9988110622491201\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,292.36\n", + "Adstocked value: 21,293.58\n", + "Saturated value: 0.0021\n", + "Final response: 1129.3896\n", + "Raw spend: 21292.360440499127\n", + "After adstock: 21293.58266272135\n", + "After hill transform: 0.00209093213538918\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,124.47\n", + "Adstocked value: 72,124.80\n", + "Saturated value: 0.3847\n", + "Final response: 54970.1641\n", + "Raw spend: 72124.46668220065\n", + "After adstock: 72124.80001553398\n", + "After hill transform: 0.3846553308384956\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,798.02\n", + "Adstocked value: 26,798.35\n", + "Saturated value: 0.6075\n", + "Final response: 40808.6291\n", + "Raw spend: 26798.015356166143\n", + "After adstock: 26798.348689499475\n", + "After hill transform: 0.6074924285553069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,594.09\n", + "Adstocked value: 108,594.27\n", + "Saturated value: 0.9988\n", + "Final response: 27949.1216\n", + "Raw spend: 108594.08911087767\n", + "After adstock: 108594.26558146591\n", + "After hill transform: 0.9988110622491201\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,292.36\n", + "Adstocked value: 21,293.58\n", + "Saturated value: 0.0021\n", + "Final response: 1129.3896\n", + "Raw spend: 21292.360440499127\n", + "After adstock: 21293.58266272135\n", + "After hill transform: 0.00209093213538918\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,124.47\n", + "Adstocked value: 72,124.80\n", + "Saturated value: 0.3847\n", + "Final response: 54970.1641\n", + "Raw spend: 72124.46668218575\n", + "After adstock: 72124.80001551908\n", + "After hill transform: 0.3846553308384669\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,798.02\n", + "Adstocked value: 26,798.35\n", + "Saturated value: 0.6075\n", + "Final response: 40808.6291\n", + "Raw spend: 26798.015356181044\n", + "After adstock: 26798.348689514376\n", + "After hill transform: 0.607492428555656\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,594.09\n", + "Adstocked value: 108,594.27\n", + "Saturated value: 0.9988\n", + "Final response: 27949.1216\n", + "Raw spend: 108594.08911087767\n", + "After adstock: 108594.26558146591\n", + "After hill transform: 0.9988110622491201\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,292.36\n", + "Adstocked value: 21,293.58\n", + "Saturated value: 0.0021\n", + "Final response: 1129.3896\n", + "Raw spend: 21292.360440499127\n", + "After adstock: 21293.58266272135\n", + "After hill transform: 0.00209093213538918\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,124.47\n", + "Adstocked value: 72,124.80\n", + "Saturated value: 0.3847\n", + "Final response: 54970.1641\n", + "Raw spend: 72124.46668218575\n", + "After adstock: 72124.80001551908\n", + "After hill transform: 0.3846553308384669\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,798.02\n", + "Adstocked value: 26,798.35\n", + "Saturated value: 0.6075\n", + "Final response: 40808.6291\n", + "Raw spend: 26798.015356166143\n", + "After adstock: 26798.348689499475\n", + "After hill transform: 0.6074924285553069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,594.09\n", + "Adstocked value: 108,594.27\n", + "Saturated value: 0.9988\n", + "Final response: 27949.1216\n", + "Raw spend: 108594.08911089257\n", + "After adstock: 108594.26558148081\n", + "After hill transform: 0.9988110622491205\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,294.32\n", + "Adstocked value: 21,295.54\n", + "Saturated value: 0.0021\n", + "Final response: 1129.7002\n", + "Raw spend: 21294.318035399545\n", + "After adstock: 21295.540257621768\n", + "After hill transform: 0.0020915070131385573\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,135.43\n", + "Adstocked value: 72,135.76\n", + "Saturated value: 0.3847\n", + "Final response: 54973.1782\n", + "Raw spend: 72135.42593889768\n", + "After adstock: 72135.75927223101\n", + "After hill transform: 0.3846764224180176\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,820.41\n", + "Adstocked value: 26,820.74\n", + "Saturated value: 0.6080\n", + "Final response: 40843.8430\n", + "Raw spend: 26820.409231359736\n", + "After adstock: 26820.742564693068\n", + "After hill transform: 0.6080166368091251\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,651.13\n", + "Adstocked value: 108,651.31\n", + "Saturated value: 0.9988\n", + "Final response: 27949.1700\n", + "Raw spend: 108651.13267516006\n", + "After adstock: 108651.3091457483\n", + "After hill transform: 0.9988127917954361\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,294.32\n", + "Adstocked value: 21,295.54\n", + "Saturated value: 0.0021\n", + "Final response: 1129.7002\n", + "Raw spend: 21294.318035399545\n", + "After adstock: 21295.540257621768\n", + "After hill transform: 0.0020915070131385573\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,135.43\n", + "Adstocked value: 72,135.76\n", + "Saturated value: 0.3847\n", + "Final response: 54973.1782\n", + "Raw spend: 72135.42593889768\n", + "After adstock: 72135.75927223101\n", + "After hill transform: 0.3846764224180176\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,820.41\n", + "Adstocked value: 26,820.74\n", + "Saturated value: 0.6080\n", + "Final response: 40843.8430\n", + "Raw spend: 26820.409231359736\n", + "After adstock: 26820.742564693068\n", + "After hill transform: 0.6080166368091251\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,651.13\n", + "Adstocked value: 108,651.31\n", + "Saturated value: 0.9988\n", + "Final response: 27949.1700\n", + "Raw spend: 108651.13267516006\n", + "After adstock: 108651.3091457483\n", + "After hill transform: 0.9988127917954361\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,294.32\n", + "Adstocked value: 21,295.54\n", + "Saturated value: 0.0021\n", + "Final response: 1129.7002\n", + "Raw spend: 21294.318035414446\n", + "After adstock: 21295.54025763667\n", + "After hill transform: 0.0020915070131429336\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,135.43\n", + "Adstocked value: 72,135.76\n", + "Saturated value: 0.3847\n", + "Final response: 54973.1782\n", + "Raw spend: 72135.42593889768\n", + "After adstock: 72135.75927223101\n", + "After hill transform: 0.3846764224180176\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,820.41\n", + "Adstocked value: 26,820.74\n", + "Saturated value: 0.6080\n", + "Final response: 40843.8430\n", + "Raw spend: 26820.409231359736\n", + "After adstock: 26820.742564693068\n", + "After hill transform: 0.6080166368091251\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,651.13\n", + "Adstocked value: 108,651.31\n", + "Saturated value: 0.9988\n", + "Final response: 27949.1700\n", + "Raw spend: 108651.13267516006\n", + "After adstock: 108651.3091457483\n", + "After hill transform: 0.9988127917954361\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,294.32\n", + "Adstocked value: 21,295.54\n", + "Saturated value: 0.0021\n", + "Final response: 1129.7002\n", + "Raw spend: 21294.318035399545\n", + "After adstock: 21295.540257621768\n", + "After hill transform: 0.0020915070131385573\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,135.43\n", + "Adstocked value: 72,135.76\n", + "Saturated value: 0.3847\n", + "Final response: 54973.1782\n", + "Raw spend: 72135.42593891258\n", + "After adstock: 72135.75927224591\n", + "After hill transform: 0.3846764224180463\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,820.41\n", + "Adstocked value: 26,820.74\n", + "Saturated value: 0.6080\n", + "Final response: 40843.8430\n", + "Raw spend: 26820.409231359736\n", + "After adstock: 26820.742564693068\n", + "After hill transform: 0.6080166368091251\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,651.13\n", + "Adstocked value: 108,651.31\n", + "Saturated value: 0.9988\n", + "Final response: 27949.1700\n", + "Raw spend: 108651.13267516006\n", + "After adstock: 108651.3091457483\n", + "After hill transform: 0.9988127917954361\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,294.32\n", + "Adstocked value: 21,295.54\n", + "Saturated value: 0.0021\n", + "Final response: 1129.7002\n", + "Raw spend: 21294.318035399545\n", + "After adstock: 21295.540257621768\n", + "After hill transform: 0.0020915070131385573\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,135.43\n", + "Adstocked value: 72,135.76\n", + "Saturated value: 0.3847\n", + "Final response: 54973.1782\n", + "Raw spend: 72135.42593889768\n", + "After adstock: 72135.75927223101\n", + "After hill transform: 0.3846764224180176\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,820.41\n", + "Adstocked value: 26,820.74\n", + "Saturated value: 0.6080\n", + "Final response: 40843.8430\n", + "Raw spend: 26820.409231374637\n", + "After adstock: 26820.74256470797\n", + "After hill transform: 0.6080166368094737\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,651.13\n", + "Adstocked value: 108,651.31\n", + "Saturated value: 0.9988\n", + "Final response: 27949.1700\n", + "Raw spend: 108651.13267516006\n", + "After adstock: 108651.3091457483\n", + "After hill transform: 0.9988127917954361\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,294.32\n", + "Adstocked value: 21,295.54\n", + "Saturated value: 0.0021\n", + "Final response: 1129.7002\n", + "Raw spend: 21294.318035399545\n", + "After adstock: 21295.540257621768\n", + "After hill transform: 0.0020915070131385573\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,135.43\n", + "Adstocked value: 72,135.76\n", + "Saturated value: 0.3847\n", + "Final response: 54973.1782\n", + "Raw spend: 72135.42593889768\n", + "After adstock: 72135.75927223101\n", + "After hill transform: 0.3846764224180176\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,820.41\n", + "Adstocked value: 26,820.74\n", + "Saturated value: 0.6080\n", + "Final response: 40843.8430\n", + "Raw spend: 26820.409231359736\n", + "After adstock: 26820.742564693068\n", + "After hill transform: 0.6080166368091251\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,651.13\n", + "Adstocked value: 108,651.31\n", + "Saturated value: 0.9988\n", + "Final response: 27949.1700\n", + "Raw spend: 108651.13267517496\n", + "After adstock: 108651.3091457632\n", + "After hill transform: 0.9988127917954366\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,294.32\n", + "Adstocked value: 21,295.54\n", + "Saturated value: 0.0021\n", + "Final response: 1129.7002\n", + "Raw spend: 21294.318035399545\n", + "After adstock: 21295.540257621768\n", + "After hill transform: 0.0020915070131385573\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,135.43\n", + "Adstocked value: 72,135.76\n", + "Saturated value: 0.3847\n", + "Final response: 54973.1782\n", + "Raw spend: 72135.42593889768\n", + "After adstock: 72135.75927223101\n", + "After hill transform: 0.3846764224180176\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,820.41\n", + "Adstocked value: 26,820.74\n", + "Saturated value: 0.6080\n", + "Final response: 40843.8430\n", + "Raw spend: 26820.409231359736\n", + "After adstock: 26820.742564693068\n", + "After hill transform: 0.6080166368091251\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,651.13\n", + "Adstocked value: 108,651.31\n", + "Saturated value: 0.9988\n", + "Final response: 27949.1700\n", + "Raw spend: 108651.13267516006\n", + "After adstock: 108651.3091457483\n", + "After hill transform: 0.9988127917954361\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,294.32\n", + "Adstocked value: 21,295.54\n", + "Saturated value: 0.0021\n", + "Final response: 1129.7002\n", + "Raw spend: 21294.318035414446\n", + "After adstock: 21295.54025763667\n", + "After hill transform: 0.0020915070131429336\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,135.43\n", + "Adstocked value: 72,135.76\n", + "Saturated value: 0.3847\n", + "Final response: 54973.1782\n", + "Raw spend: 72135.42593889768\n", + "After adstock: 72135.75927223101\n", + "After hill transform: 0.3846764224180176\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,820.41\n", + "Adstocked value: 26,820.74\n", + "Saturated value: 0.6080\n", + "Final response: 40843.8430\n", + "Raw spend: 26820.409231359736\n", + "After adstock: 26820.742564693068\n", + "After hill transform: 0.6080166368091251\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,651.13\n", + "Adstocked value: 108,651.31\n", + "Saturated value: 0.9988\n", + "Final response: 27949.1700\n", + "Raw spend: 108651.13267516006\n", + "After adstock: 108651.3091457483\n", + "After hill transform: 0.9988127917954361\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,294.32\n", + "Adstocked value: 21,295.54\n", + "Saturated value: 0.0021\n", + "Final response: 1129.7002\n", + "Raw spend: 21294.318035399545\n", + "After adstock: 21295.540257621768\n", + "After hill transform: 0.0020915070131385573\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,135.43\n", + "Adstocked value: 72,135.76\n", + "Saturated value: 0.3847\n", + "Final response: 54973.1782\n", + "Raw spend: 72135.42593891258\n", + "After adstock: 72135.75927224591\n", + "After hill transform: 0.3846764224180463\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,820.41\n", + "Adstocked value: 26,820.74\n", + "Saturated value: 0.6080\n", + "Final response: 40843.8430\n", + "Raw spend: 26820.409231359736\n", + "After adstock: 26820.742564693068\n", + "After hill transform: 0.6080166368091251\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,651.13\n", + "Adstocked value: 108,651.31\n", + "Saturated value: 0.9988\n", + "Final response: 27949.1700\n", + "Raw spend: 108651.13267516006\n", + "After adstock: 108651.3091457483\n", + "After hill transform: 0.9988127917954361\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,294.32\n", + "Adstocked value: 21,295.54\n", + "Saturated value: 0.0021\n", + "Final response: 1129.7002\n", + "Raw spend: 21294.318035399545\n", + "After adstock: 21295.540257621768\n", + "After hill transform: 0.0020915070131385573\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,135.43\n", + "Adstocked value: 72,135.76\n", + "Saturated value: 0.3847\n", + "Final response: 54973.1782\n", + "Raw spend: 72135.42593889768\n", + "After adstock: 72135.75927223101\n", + "After hill transform: 0.3846764224180176\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,820.41\n", + "Adstocked value: 26,820.74\n", + "Saturated value: 0.6080\n", + "Final response: 40843.8430\n", + "Raw spend: 26820.409231374637\n", + "After adstock: 26820.74256470797\n", + "After hill transform: 0.6080166368094737\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,651.13\n", + "Adstocked value: 108,651.31\n", + "Saturated value: 0.9988\n", + "Final response: 27949.1700\n", + "Raw spend: 108651.13267516006\n", + "After adstock: 108651.3091457483\n", + "After hill transform: 0.9988127917954361\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,294.32\n", + "Adstocked value: 21,295.54\n", + "Saturated value: 0.0021\n", + "Final response: 1129.7002\n", + "Raw spend: 21294.318035399545\n", + "After adstock: 21295.540257621768\n", + "After hill transform: 0.0020915070131385573\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,135.43\n", + "Adstocked value: 72,135.76\n", + "Saturated value: 0.3847\n", + "Final response: 54973.1782\n", + "Raw spend: 72135.42593889768\n", + "After adstock: 72135.75927223101\n", + "After hill transform: 0.3846764224180176\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,820.41\n", + "Adstocked value: 26,820.74\n", + "Saturated value: 0.6080\n", + "Final response: 40843.8430\n", + "Raw spend: 26820.409231359736\n", + "After adstock: 26820.742564693068\n", + "After hill transform: 0.6080166368091251\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,651.13\n", + "Adstocked value: 108,651.31\n", + "Saturated value: 0.9988\n", + "Final response: 27949.1700\n", + "Raw spend: 108651.13267517496\n", + "After adstock: 108651.3091457632\n", + "After hill transform: 0.9988127917954366\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,294.87\n", + "Adstocked value: 21,296.09\n", + "Saturated value: 0.0021\n", + "Final response: 1129.7870\n", + "Raw spend: 21294.865717305263\n", + "After adstock: 21296.087939527486\n", + "After hill transform: 0.002091667867097152\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,143.37\n", + "Adstocked value: 72,143.70\n", + "Saturated value: 0.3847\n", + "Final response: 54975.3633\n", + "Raw spend: 72143.37156842698\n", + "After adstock: 72143.70490176031\n", + "After hill transform: 0.38469171240465466\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,845.92\n", + "Adstocked value: 26,846.25\n", + "Saturated value: 0.6086\n", + "Final response: 40883.8952\n", + "Raw spend: 26845.91561199432\n", + "After adstock: 26846.248945327654\n", + "After hill transform: 0.6086128684954631\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,690.81\n", + "Adstocked value: 108,690.99\n", + "Saturated value: 0.9988\n", + "Final response: 27949.2036\n", + "Raw spend: 108690.81186654221\n", + "After adstock: 108690.98833713045\n", + "After hill transform: 0.9988139928417362\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,294.87\n", + "Adstocked value: 21,296.09\n", + "Saturated value: 0.0021\n", + "Final response: 1129.7870\n", + "Raw spend: 21294.865717305263\n", + "After adstock: 21296.087939527486\n", + "After hill transform: 0.002091667867097152\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,143.37\n", + "Adstocked value: 72,143.70\n", + "Saturated value: 0.3847\n", + "Final response: 54975.3633\n", + "Raw spend: 72143.37156842698\n", + "After adstock: 72143.70490176031\n", + "After hill transform: 0.38469171240465466\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,845.92\n", + "Adstocked value: 26,846.25\n", + "Saturated value: 0.6086\n", + "Final response: 40883.8952\n", + "Raw spend: 26845.91561199432\n", + "After adstock: 26846.248945327654\n", + "After hill transform: 0.6086128684954631\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,690.81\n", + "Adstocked value: 108,690.99\n", + "Saturated value: 0.9988\n", + "Final response: 27949.2036\n", + "Raw spend: 108690.81186654221\n", + "After adstock: 108690.98833713045\n", + "After hill transform: 0.9988139928417362\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,294.87\n", + "Adstocked value: 21,296.09\n", + "Saturated value: 0.0021\n", + "Final response: 1129.7870\n", + "Raw spend: 21294.865717320165\n", + "After adstock: 21296.087939542387\n", + "After hill transform: 0.0020916678671015288\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,143.37\n", + "Adstocked value: 72,143.70\n", + "Saturated value: 0.3847\n", + "Final response: 54975.3633\n", + "Raw spend: 72143.37156842698\n", + "After adstock: 72143.70490176031\n", + "After hill transform: 0.38469171240465466\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,845.92\n", + "Adstocked value: 26,846.25\n", + "Saturated value: 0.6086\n", + "Final response: 40883.8952\n", + "Raw spend: 26845.91561199432\n", + "After adstock: 26846.248945327654\n", + "After hill transform: 0.6086128684954631\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,690.81\n", + "Adstocked value: 108,690.99\n", + "Saturated value: 0.9988\n", + "Final response: 27949.2036\n", + "Raw spend: 108690.81186654221\n", + "After adstock: 108690.98833713045\n", + "After hill transform: 0.9988139928417362\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,294.87\n", + "Adstocked value: 21,296.09\n", + "Saturated value: 0.0021\n", + "Final response: 1129.7870\n", + "Raw spend: 21294.865717305263\n", + "After adstock: 21296.087939527486\n", + "After hill transform: 0.002091667867097152\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,143.37\n", + "Adstocked value: 72,143.70\n", + "Saturated value: 0.3847\n", + "Final response: 54975.3633\n", + "Raw spend: 72143.37156844189\n", + "After adstock: 72143.70490177521\n", + "After hill transform: 0.3846917124046833\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,845.92\n", + "Adstocked value: 26,846.25\n", + "Saturated value: 0.6086\n", + "Final response: 40883.8952\n", + "Raw spend: 26845.91561199432\n", + "After adstock: 26846.248945327654\n", + "After hill transform: 0.6086128684954631\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,690.81\n", + "Adstocked value: 108,690.99\n", + "Saturated value: 0.9988\n", + "Final response: 27949.2036\n", + "Raw spend: 108690.81186654221\n", + "After adstock: 108690.98833713045\n", + "After hill transform: 0.9988139928417362\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,294.87\n", + "Adstocked value: 21,296.09\n", + "Saturated value: 0.0021\n", + "Final response: 1129.7870\n", + "Raw spend: 21294.865717305263\n", + "After adstock: 21296.087939527486\n", + "After hill transform: 0.002091667867097152\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,143.37\n", + "Adstocked value: 72,143.70\n", + "Saturated value: 0.3847\n", + "Final response: 54975.3633\n", + "Raw spend: 72143.37156842698\n", + "After adstock: 72143.70490176031\n", + "After hill transform: 0.38469171240465466\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,845.92\n", + "Adstocked value: 26,846.25\n", + "Saturated value: 0.6086\n", + "Final response: 40883.8952\n", + "Raw spend: 26845.915612009223\n", + "After adstock: 26846.248945342555\n", + "After hill transform: 0.6086128684958112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,690.81\n", + "Adstocked value: 108,690.99\n", + "Saturated value: 0.9988\n", + "Final response: 27949.2036\n", + "Raw spend: 108690.81186654221\n", + "After adstock: 108690.98833713045\n", + "After hill transform: 0.9988139928417362\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,294.87\n", + "Adstocked value: 21,296.09\n", + "Saturated value: 0.0021\n", + "Final response: 1129.7870\n", + "Raw spend: 21294.865717305263\n", + "After adstock: 21296.087939527486\n", + "After hill transform: 0.002091667867097152\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,143.37\n", + "Adstocked value: 72,143.70\n", + "Saturated value: 0.3847\n", + "Final response: 54975.3633\n", + "Raw spend: 72143.37156842698\n", + "After adstock: 72143.70490176031\n", + "After hill transform: 0.38469171240465466\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,845.92\n", + "Adstocked value: 26,846.25\n", + "Saturated value: 0.6086\n", + "Final response: 40883.8952\n", + "Raw spend: 26845.91561199432\n", + "After adstock: 26846.248945327654\n", + "After hill transform: 0.6086128684954631\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,690.81\n", + "Adstocked value: 108,690.99\n", + "Saturated value: 0.9988\n", + "Final response: 27949.2036\n", + "Raw spend: 108690.81186655711\n", + "After adstock: 108690.98833714535\n", + "After hill transform: 0.9988139928417367\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,294.87\n", + "Adstocked value: 21,296.09\n", + "Saturated value: 0.0021\n", + "Final response: 1129.7870\n", + "Raw spend: 21294.865717305263\n", + "After adstock: 21296.087939527486\n", + "After hill transform: 0.002091667867097152\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,143.37\n", + "Adstocked value: 72,143.70\n", + "Saturated value: 0.3847\n", + "Final response: 54975.3633\n", + "Raw spend: 72143.37156842698\n", + "After adstock: 72143.70490176031\n", + "After hill transform: 0.38469171240465466\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,845.92\n", + "Adstocked value: 26,846.25\n", + "Saturated value: 0.6086\n", + "Final response: 40883.8952\n", + "Raw spend: 26845.91561199432\n", + "After adstock: 26846.248945327654\n", + "After hill transform: 0.6086128684954631\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,690.81\n", + "Adstocked value: 108,690.99\n", + "Saturated value: 0.9988\n", + "Final response: 27949.2036\n", + "Raw spend: 108690.81186654221\n", + "After adstock: 108690.98833713045\n", + "After hill transform: 0.9988139928417362\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,294.87\n", + "Adstocked value: 21,296.09\n", + "Saturated value: 0.0021\n", + "Final response: 1129.7870\n", + "Raw spend: 21294.865717320165\n", + "After adstock: 21296.087939542387\n", + "After hill transform: 0.0020916678671015288\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,143.37\n", + "Adstocked value: 72,143.70\n", + "Saturated value: 0.3847\n", + "Final response: 54975.3633\n", + "Raw spend: 72143.37156842698\n", + "After adstock: 72143.70490176031\n", + "After hill transform: 0.38469171240465466\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,845.92\n", + "Adstocked value: 26,846.25\n", + "Saturated value: 0.6086\n", + "Final response: 40883.8952\n", + "Raw spend: 26845.91561199432\n", + "After adstock: 26846.248945327654\n", + "After hill transform: 0.6086128684954631\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,690.81\n", + "Adstocked value: 108,690.99\n", + "Saturated value: 0.9988\n", + "Final response: 27949.2036\n", + "Raw spend: 108690.81186654221\n", + "After adstock: 108690.98833713045\n", + "After hill transform: 0.9988139928417362\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,294.87\n", + "Adstocked value: 21,296.09\n", + "Saturated value: 0.0021\n", + "Final response: 1129.7870\n", + "Raw spend: 21294.865717305263\n", + "After adstock: 21296.087939527486\n", + "After hill transform: 0.002091667867097152\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,143.37\n", + "Adstocked value: 72,143.70\n", + "Saturated value: 0.3847\n", + "Final response: 54975.3633\n", + "Raw spend: 72143.37156844189\n", + "After adstock: 72143.70490177521\n", + "After hill transform: 0.3846917124046833\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,845.92\n", + "Adstocked value: 26,846.25\n", + "Saturated value: 0.6086\n", + "Final response: 40883.8952\n", + "Raw spend: 26845.91561199432\n", + "After adstock: 26846.248945327654\n", + "After hill transform: 0.6086128684954631\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,690.81\n", + "Adstocked value: 108,690.99\n", + "Saturated value: 0.9988\n", + "Final response: 27949.2036\n", + "Raw spend: 108690.81186654221\n", + "After adstock: 108690.98833713045\n", + "After hill transform: 0.9988139928417362\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,294.87\n", + "Adstocked value: 21,296.09\n", + "Saturated value: 0.0021\n", + "Final response: 1129.7870\n", + "Raw spend: 21294.865717305263\n", + "After adstock: 21296.087939527486\n", + "After hill transform: 0.002091667867097152\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,143.37\n", + "Adstocked value: 72,143.70\n", + "Saturated value: 0.3847\n", + "Final response: 54975.3633\n", + "Raw spend: 72143.37156842698\n", + "After adstock: 72143.70490176031\n", + "After hill transform: 0.38469171240465466\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,845.92\n", + "Adstocked value: 26,846.25\n", + "Saturated value: 0.6086\n", + "Final response: 40883.8952\n", + "Raw spend: 26845.915612009223\n", + "After adstock: 26846.248945342555\n", + "After hill transform: 0.6086128684958112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,690.81\n", + "Adstocked value: 108,690.99\n", + "Saturated value: 0.9988\n", + "Final response: 27949.2036\n", + "Raw spend: 108690.81186654221\n", + "After adstock: 108690.98833713045\n", + "After hill transform: 0.9988139928417362\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,294.87\n", + "Adstocked value: 21,296.09\n", + "Saturated value: 0.0021\n", + "Final response: 1129.7870\n", + "Raw spend: 21294.865717305263\n", + "After adstock: 21296.087939527486\n", + "After hill transform: 0.002091667867097152\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,143.37\n", + "Adstocked value: 72,143.70\n", + "Saturated value: 0.3847\n", + "Final response: 54975.3633\n", + "Raw spend: 72143.37156842698\n", + "After adstock: 72143.70490176031\n", + "After hill transform: 0.38469171240465466\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,845.92\n", + "Adstocked value: 26,846.25\n", + "Saturated value: 0.6086\n", + "Final response: 40883.8952\n", + "Raw spend: 26845.91561199432\n", + "After adstock: 26846.248945327654\n", + "After hill transform: 0.6086128684954631\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,690.81\n", + "Adstocked value: 108,690.99\n", + "Saturated value: 0.9988\n", + "Final response: 27949.2036\n", + "Raw spend: 108690.81186655711\n", + "After adstock: 108690.98833714535\n", + "After hill transform: 0.9988139928417367\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,318.03\n", + "Adstocked value: 21,319.25\n", + "Saturated value: 0.0021\n", + "Final response: 1133.4661\n", + "Raw spend: 21318.031448948066\n", + "After adstock: 21319.25367117029\n", + "After hill transform: 0.0020984791518108667\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,395.77\n", + "Adstocked value: 72,396.10\n", + "Saturated value: 0.3852\n", + "Final response: 55044.6653\n", + "Raw spend: 72395.77142782348\n", + "After adstock: 72396.1047611568\n", + "After hill transform: 0.38517665580444793\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,594.91\n", + "Adstocked value: 27,595.24\n", + "Saturated value: 0.6257\n", + "Final response: 42033.4989\n", + "Raw spend: 27594.905611365226\n", + "After adstock: 27595.238944698558\n", + "After hill transform: 0.6257262969035627\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 109,962.32\n", + "Adstocked value: 109,962.50\n", + "Saturated value: 0.9989\n", + "Final response: 27950.2565\n", + "Raw spend: 109962.31863663917\n", + "After adstock: 109962.49510722741\n", + "After hill transform: 0.9988516211575702\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,318.03\n", + "Adstocked value: 21,319.25\n", + "Saturated value: 0.0021\n", + "Final response: 1133.4661\n", + "Raw spend: 21318.031448948066\n", + "After adstock: 21319.25367117029\n", + "After hill transform: 0.0020984791518108667\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,395.77\n", + "Adstocked value: 72,396.10\n", + "Saturated value: 0.3852\n", + "Final response: 55044.6653\n", + "Raw spend: 72395.77142782348\n", + "After adstock: 72396.1047611568\n", + "After hill transform: 0.38517665580444793\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,594.91\n", + "Adstocked value: 27,595.24\n", + "Saturated value: 0.6257\n", + "Final response: 42033.4989\n", + "Raw spend: 27594.905611365226\n", + "After adstock: 27595.238944698558\n", + "After hill transform: 0.6257262969035627\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 109,962.32\n", + "Adstocked value: 109,962.50\n", + "Saturated value: 0.9989\n", + "Final response: 27950.2565\n", + "Raw spend: 109962.31863663917\n", + "After adstock: 109962.49510722741\n", + "After hill transform: 0.9988516211575702\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,318.03\n", + "Adstocked value: 21,319.25\n", + "Saturated value: 0.0021\n", + "Final response: 1133.4661\n", + "Raw spend: 21318.031448962967\n", + "After adstock: 21319.25367118519\n", + "After hill transform: 0.0020984791518152525\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,395.77\n", + "Adstocked value: 72,396.10\n", + "Saturated value: 0.3852\n", + "Final response: 55044.6653\n", + "Raw spend: 72395.77142782348\n", + "After adstock: 72396.1047611568\n", + "After hill transform: 0.38517665580444793\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,594.91\n", + "Adstocked value: 27,595.24\n", + "Saturated value: 0.6257\n", + "Final response: 42033.4989\n", + "Raw spend: 27594.905611365226\n", + "After adstock: 27595.238944698558\n", + "After hill transform: 0.6257262969035627\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 109,962.32\n", + "Adstocked value: 109,962.50\n", + "Saturated value: 0.9989\n", + "Final response: 27950.2565\n", + "Raw spend: 109962.31863663917\n", + "After adstock: 109962.49510722741\n", + "After hill transform: 0.9988516211575702\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,318.03\n", + "Adstocked value: 21,319.25\n", + "Saturated value: 0.0021\n", + "Final response: 1133.4661\n", + "Raw spend: 21318.031448948066\n", + "After adstock: 21319.25367117029\n", + "After hill transform: 0.0020984791518108667\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,395.77\n", + "Adstocked value: 72,396.10\n", + "Saturated value: 0.3852\n", + "Final response: 55044.6653\n", + "Raw spend: 72395.77142783838\n", + "After adstock: 72396.10476117171\n", + "After hill transform: 0.3851766558044765\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,594.91\n", + "Adstocked value: 27,595.24\n", + "Saturated value: 0.6257\n", + "Final response: 42033.4989\n", + "Raw spend: 27594.905611365226\n", + "After adstock: 27595.238944698558\n", + "After hill transform: 0.6257262969035627\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 109,962.32\n", + "Adstocked value: 109,962.50\n", + "Saturated value: 0.9989\n", + "Final response: 27950.2565\n", + "Raw spend: 109962.31863663917\n", + "After adstock: 109962.49510722741\n", + "After hill transform: 0.9988516211575702\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,318.03\n", + "Adstocked value: 21,319.25\n", + "Saturated value: 0.0021\n", + "Final response: 1133.4661\n", + "Raw spend: 21318.031448948066\n", + "After adstock: 21319.25367117029\n", + "After hill transform: 0.0020984791518108667\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,395.77\n", + "Adstocked value: 72,396.10\n", + "Saturated value: 0.3852\n", + "Final response: 55044.6653\n", + "Raw spend: 72395.77142782348\n", + "After adstock: 72396.1047611568\n", + "After hill transform: 0.38517665580444793\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,594.91\n", + "Adstocked value: 27,595.24\n", + "Saturated value: 0.6257\n", + "Final response: 42033.4989\n", + "Raw spend: 27594.905611380127\n", + "After adstock: 27595.23894471346\n", + "After hill transform: 0.6257262969038957\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 109,962.32\n", + "Adstocked value: 109,962.50\n", + "Saturated value: 0.9989\n", + "Final response: 27950.2565\n", + "Raw spend: 109962.31863663917\n", + "After adstock: 109962.49510722741\n", + "After hill transform: 0.9988516211575702\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,318.03\n", + "Adstocked value: 21,319.25\n", + "Saturated value: 0.0021\n", + "Final response: 1133.4661\n", + "Raw spend: 21318.031448948066\n", + "After adstock: 21319.25367117029\n", + "After hill transform: 0.0020984791518108667\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,395.77\n", + "Adstocked value: 72,396.10\n", + "Saturated value: 0.3852\n", + "Final response: 55044.6653\n", + "Raw spend: 72395.77142782348\n", + "After adstock: 72396.1047611568\n", + "After hill transform: 0.38517665580444793\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,594.91\n", + "Adstocked value: 27,595.24\n", + "Saturated value: 0.6257\n", + "Final response: 42033.4989\n", + "Raw spend: 27594.905611365226\n", + "After adstock: 27595.238944698558\n", + "After hill transform: 0.6257262969035627\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 109,962.32\n", + "Adstocked value: 109,962.50\n", + "Saturated value: 0.9989\n", + "Final response: 27950.2565\n", + "Raw spend: 109962.31863665408\n", + "After adstock: 109962.49510724231\n", + "After hill transform: 0.9988516211575706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,318.03\n", + "Adstocked value: 21,319.25\n", + "Saturated value: 0.0021\n", + "Final response: 1133.4661\n", + "Raw spend: 21318.031448948066\n", + "After adstock: 21319.25367117029\n", + "After hill transform: 0.0020984791518108667\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,395.77\n", + "Adstocked value: 72,396.10\n", + "Saturated value: 0.3852\n", + "Final response: 55044.6653\n", + "Raw spend: 72395.77142782348\n", + "After adstock: 72396.1047611568\n", + "After hill transform: 0.38517665580444793\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,594.91\n", + "Adstocked value: 27,595.24\n", + "Saturated value: 0.6257\n", + "Final response: 42033.4989\n", + "Raw spend: 27594.905611365226\n", + "After adstock: 27595.238944698558\n", + "After hill transform: 0.6257262969035627\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 109,962.32\n", + "Adstocked value: 109,962.50\n", + "Saturated value: 0.9989\n", + "Final response: 27950.2565\n", + "Raw spend: 109962.31863663917\n", + "After adstock: 109962.49510722741\n", + "After hill transform: 0.9988516211575702\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,318.03\n", + "Adstocked value: 21,319.25\n", + "Saturated value: 0.0021\n", + "Final response: 1133.4661\n", + "Raw spend: 21318.031448962967\n", + "After adstock: 21319.25367118519\n", + "After hill transform: 0.0020984791518152525\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,395.77\n", + "Adstocked value: 72,396.10\n", + "Saturated value: 0.3852\n", + "Final response: 55044.6653\n", + "Raw spend: 72395.77142782348\n", + "After adstock: 72396.1047611568\n", + "After hill transform: 0.38517665580444793\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,594.91\n", + "Adstocked value: 27,595.24\n", + "Saturated value: 0.6257\n", + "Final response: 42033.4989\n", + "Raw spend: 27594.905611365226\n", + "After adstock: 27595.238944698558\n", + "After hill transform: 0.6257262969035627\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 109,962.32\n", + "Adstocked value: 109,962.50\n", + "Saturated value: 0.9989\n", + "Final response: 27950.2565\n", + "Raw spend: 109962.31863663917\n", + "After adstock: 109962.49510722741\n", + "After hill transform: 0.9988516211575702\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,318.03\n", + "Adstocked value: 21,319.25\n", + "Saturated value: 0.0021\n", + "Final response: 1133.4661\n", + "Raw spend: 21318.031448948066\n", + "After adstock: 21319.25367117029\n", + "After hill transform: 0.0020984791518108667\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,395.77\n", + "Adstocked value: 72,396.10\n", + "Saturated value: 0.3852\n", + "Final response: 55044.6653\n", + "Raw spend: 72395.77142783838\n", + "After adstock: 72396.10476117171\n", + "After hill transform: 0.3851766558044765\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,594.91\n", + "Adstocked value: 27,595.24\n", + "Saturated value: 0.6257\n", + "Final response: 42033.4989\n", + "Raw spend: 27594.905611365226\n", + "After adstock: 27595.238944698558\n", + "After hill transform: 0.6257262969035627\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 109,962.32\n", + "Adstocked value: 109,962.50\n", + "Saturated value: 0.9989\n", + "Final response: 27950.2565\n", + "Raw spend: 109962.31863663917\n", + "After adstock: 109962.49510722741\n", + "After hill transform: 0.9988516211575702\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,318.03\n", + "Adstocked value: 21,319.25\n", + "Saturated value: 0.0021\n", + "Final response: 1133.4661\n", + "Raw spend: 21318.031448948066\n", + "After adstock: 21319.25367117029\n", + "After hill transform: 0.0020984791518108667\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,395.77\n", + "Adstocked value: 72,396.10\n", + "Saturated value: 0.3852\n", + "Final response: 55044.6653\n", + "Raw spend: 72395.77142782348\n", + "After adstock: 72396.1047611568\n", + "After hill transform: 0.38517665580444793\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,594.91\n", + "Adstocked value: 27,595.24\n", + "Saturated value: 0.6257\n", + "Final response: 42033.4989\n", + "Raw spend: 27594.905611380127\n", + "After adstock: 27595.23894471346\n", + "After hill transform: 0.6257262969038957\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 109,962.32\n", + "Adstocked value: 109,962.50\n", + "Saturated value: 0.9989\n", + "Final response: 27950.2565\n", + "Raw spend: 109962.31863663917\n", + "After adstock: 109962.49510722741\n", + "After hill transform: 0.9988516211575702\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,318.03\n", + "Adstocked value: 21,319.25\n", + "Saturated value: 0.0021\n", + "Final response: 1133.4661\n", + "Raw spend: 21318.031448948066\n", + "After adstock: 21319.25367117029\n", + "After hill transform: 0.0020984791518108667\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,395.77\n", + "Adstocked value: 72,396.10\n", + "Saturated value: 0.3852\n", + "Final response: 55044.6653\n", + "Raw spend: 72395.77142782348\n", + "After adstock: 72396.1047611568\n", + "After hill transform: 0.38517665580444793\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,594.91\n", + "Adstocked value: 27,595.24\n", + "Saturated value: 0.6257\n", + "Final response: 42033.4989\n", + "Raw spend: 27594.905611365226\n", + "After adstock: 27595.238944698558\n", + "After hill transform: 0.6257262969035627\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 109,962.32\n", + "Adstocked value: 109,962.50\n", + "Saturated value: 0.9989\n", + "Final response: 27950.2565\n", + "Raw spend: 109962.31863665408\n", + "After adstock: 109962.49510724231\n", + "After hill transform: 0.9988516211575706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,316.30\n", + "Adstocked value: 21,317.52\n", + "Saturated value: 0.0021\n", + "Final response: 1133.1902\n", + "Raw spend: 21316.296405002504\n", + "After adstock: 21317.518627224727\n", + "After hill transform: 0.002097968497901726\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,388.48\n", + "Adstocked value: 72,388.82\n", + "Saturated value: 0.3852\n", + "Final response: 55042.6671\n", + "Raw spend: 72388.48311291741\n", + "After adstock: 72388.81644625074\n", + "After hill transform: 0.38516267306992874\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,585.30\n", + "Adstocked value: 27,585.63\n", + "Saturated value: 0.6255\n", + "Final response: 42019.0712\n", + "Raw spend: 27585.295193468435\n", + "After adstock: 27585.628526801767\n", + "After hill transform: 0.6255115210510037\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 109,922.00\n", + "Adstocked value: 109,922.18\n", + "Saturated value: 0.9989\n", + "Final response: 27950.2238\n", + "Raw spend: 109922.00043472831\n", + "After adstock: 109922.17690531655\n", + "After hill transform: 0.9988504531044451\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,316.30\n", + "Adstocked value: 21,317.52\n", + "Saturated value: 0.0021\n", + "Final response: 1133.1902\n", + "Raw spend: 21316.296405002504\n", + "After adstock: 21317.518627224727\n", + "After hill transform: 0.002097968497901726\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,388.48\n", + "Adstocked value: 72,388.82\n", + "Saturated value: 0.3852\n", + "Final response: 55042.6671\n", + "Raw spend: 72388.48311291741\n", + "After adstock: 72388.81644625074\n", + "After hill transform: 0.38516267306992874\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,585.30\n", + "Adstocked value: 27,585.63\n", + "Saturated value: 0.6255\n", + "Final response: 42019.0712\n", + "Raw spend: 27585.295193468435\n", + "After adstock: 27585.628526801767\n", + "After hill transform: 0.6255115210510037\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 109,922.00\n", + "Adstocked value: 109,922.18\n", + "Saturated value: 0.9989\n", + "Final response: 27950.2238\n", + "Raw spend: 109922.00043472831\n", + "After adstock: 109922.17690531655\n", + "After hill transform: 0.9988504531044451\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,316.30\n", + "Adstocked value: 21,317.52\n", + "Saturated value: 0.0021\n", + "Final response: 1133.1902\n", + "Raw spend: 21316.296405017405\n", + "After adstock: 21317.518627239628\n", + "After hill transform: 0.002097968497906111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,388.48\n", + "Adstocked value: 72,388.82\n", + "Saturated value: 0.3852\n", + "Final response: 55042.6671\n", + "Raw spend: 72388.48311291741\n", + "After adstock: 72388.81644625074\n", + "After hill transform: 0.38516267306992874\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,585.30\n", + "Adstocked value: 27,585.63\n", + "Saturated value: 0.6255\n", + "Final response: 42019.0712\n", + "Raw spend: 27585.295193468435\n", + "After adstock: 27585.628526801767\n", + "After hill transform: 0.6255115210510037\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 109,922.00\n", + "Adstocked value: 109,922.18\n", + "Saturated value: 0.9989\n", + "Final response: 27950.2238\n", + "Raw spend: 109922.00043472831\n", + "After adstock: 109922.17690531655\n", + "After hill transform: 0.9988504531044451\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,316.30\n", + "Adstocked value: 21,317.52\n", + "Saturated value: 0.0021\n", + "Final response: 1133.1902\n", + "Raw spend: 21316.296405002504\n", + "After adstock: 21317.518627224727\n", + "After hill transform: 0.002097968497901726\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,388.48\n", + "Adstocked value: 72,388.82\n", + "Saturated value: 0.3852\n", + "Final response: 55042.6671\n", + "Raw spend: 72388.48311293231\n", + "After adstock: 72388.81644626564\n", + "After hill transform: 0.38516267306995733\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,585.30\n", + "Adstocked value: 27,585.63\n", + "Saturated value: 0.6255\n", + "Final response: 42019.0712\n", + "Raw spend: 27585.295193468435\n", + "After adstock: 27585.628526801767\n", + "After hill transform: 0.6255115210510037\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 109,922.00\n", + "Adstocked value: 109,922.18\n", + "Saturated value: 0.9989\n", + "Final response: 27950.2238\n", + "Raw spend: 109922.00043472831\n", + "After adstock: 109922.17690531655\n", + "After hill transform: 0.9988504531044451\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,316.30\n", + "Adstocked value: 21,317.52\n", + "Saturated value: 0.0021\n", + "Final response: 1133.1902\n", + "Raw spend: 21316.296405002504\n", + "After adstock: 21317.518627224727\n", + "After hill transform: 0.002097968497901726\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,388.48\n", + "Adstocked value: 72,388.82\n", + "Saturated value: 0.3852\n", + "Final response: 55042.6671\n", + "Raw spend: 72388.48311291741\n", + "After adstock: 72388.81644625074\n", + "After hill transform: 0.38516267306992874\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,585.30\n", + "Adstocked value: 27,585.63\n", + "Saturated value: 0.6255\n", + "Final response: 42019.0712\n", + "Raw spend: 27585.295193483336\n", + "After adstock: 27585.62852681667\n", + "After hill transform: 0.6255115210513369\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 109,922.00\n", + "Adstocked value: 109,922.18\n", + "Saturated value: 0.9989\n", + "Final response: 27950.2238\n", + "Raw spend: 109922.00043472831\n", + "After adstock: 109922.17690531655\n", + "After hill transform: 0.9988504531044451\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,316.30\n", + "Adstocked value: 21,317.52\n", + "Saturated value: 0.0021\n", + "Final response: 1133.1902\n", + "Raw spend: 21316.296405002504\n", + "After adstock: 21317.518627224727\n", + "After hill transform: 0.002097968497901726\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,388.48\n", + "Adstocked value: 72,388.82\n", + "Saturated value: 0.3852\n", + "Final response: 55042.6671\n", + "Raw spend: 72388.48311291741\n", + "After adstock: 72388.81644625074\n", + "After hill transform: 0.38516267306992874\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,585.30\n", + "Adstocked value: 27,585.63\n", + "Saturated value: 0.6255\n", + "Final response: 42019.0712\n", + "Raw spend: 27585.295193468435\n", + "After adstock: 27585.628526801767\n", + "After hill transform: 0.6255115210510037\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 109,922.00\n", + "Adstocked value: 109,922.18\n", + "Saturated value: 0.9989\n", + "Final response: 27950.2238\n", + "Raw spend: 109922.00043474321\n", + "After adstock: 109922.17690533145\n", + "After hill transform: 0.9988504531044455\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,316.30\n", + "Adstocked value: 21,317.52\n", + "Saturated value: 0.0021\n", + "Final response: 1133.1902\n", + "Raw spend: 21316.296405002504\n", + "After adstock: 21317.518627224727\n", + "After hill transform: 0.002097968497901726\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,388.48\n", + "Adstocked value: 72,388.82\n", + "Saturated value: 0.3852\n", + "Final response: 55042.6671\n", + "Raw spend: 72388.48311291741\n", + "After adstock: 72388.81644625074\n", + "After hill transform: 0.38516267306992874\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,585.30\n", + "Adstocked value: 27,585.63\n", + "Saturated value: 0.6255\n", + "Final response: 42019.0712\n", + "Raw spend: 27585.295193468435\n", + "After adstock: 27585.628526801767\n", + "After hill transform: 0.6255115210510037\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 109,922.00\n", + "Adstocked value: 109,922.18\n", + "Saturated value: 0.9989\n", + "Final response: 27950.2238\n", + "Raw spend: 109922.00043472831\n", + "After adstock: 109922.17690531655\n", + "After hill transform: 0.9988504531044451\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,316.30\n", + "Adstocked value: 21,317.52\n", + "Saturated value: 0.0021\n", + "Final response: 1133.1902\n", + "Raw spend: 21316.296405017405\n", + "After adstock: 21317.518627239628\n", + "After hill transform: 0.002097968497906111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,388.48\n", + "Adstocked value: 72,388.82\n", + "Saturated value: 0.3852\n", + "Final response: 55042.6671\n", + "Raw spend: 72388.48311291741\n", + "After adstock: 72388.81644625074\n", + "After hill transform: 0.38516267306992874\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,585.30\n", + "Adstocked value: 27,585.63\n", + "Saturated value: 0.6255\n", + "Final response: 42019.0712\n", + "Raw spend: 27585.295193468435\n", + "After adstock: 27585.628526801767\n", + "After hill transform: 0.6255115210510037\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 109,922.00\n", + "Adstocked value: 109,922.18\n", + "Saturated value: 0.9989\n", + "Final response: 27950.2238\n", + "Raw spend: 109922.00043472831\n", + "After adstock: 109922.17690531655\n", + "After hill transform: 0.9988504531044451\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,316.30\n", + "Adstocked value: 21,317.52\n", + "Saturated value: 0.0021\n", + "Final response: 1133.1902\n", + "Raw spend: 21316.296405002504\n", + "After adstock: 21317.518627224727\n", + "After hill transform: 0.002097968497901726\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,388.48\n", + "Adstocked value: 72,388.82\n", + "Saturated value: 0.3852\n", + "Final response: 55042.6671\n", + "Raw spend: 72388.48311293231\n", + "After adstock: 72388.81644626564\n", + "After hill transform: 0.38516267306995733\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,585.30\n", + "Adstocked value: 27,585.63\n", + "Saturated value: 0.6255\n", + "Final response: 42019.0712\n", + "Raw spend: 27585.295193468435\n", + "After adstock: 27585.628526801767\n", + "After hill transform: 0.6255115210510037\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 109,922.00\n", + "Adstocked value: 109,922.18\n", + "Saturated value: 0.9989\n", + "Final response: 27950.2238\n", + "Raw spend: 109922.00043472831\n", + "After adstock: 109922.17690531655\n", + "After hill transform: 0.9988504531044451\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,316.30\n", + "Adstocked value: 21,317.52\n", + "Saturated value: 0.0021\n", + "Final response: 1133.1902\n", + "Raw spend: 21316.296405002504\n", + "After adstock: 21317.518627224727\n", + "After hill transform: 0.002097968497901726\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,388.48\n", + "Adstocked value: 72,388.82\n", + "Saturated value: 0.3852\n", + "Final response: 55042.6671\n", + "Raw spend: 72388.48311291741\n", + "After adstock: 72388.81644625074\n", + "After hill transform: 0.38516267306992874\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,585.30\n", + "Adstocked value: 27,585.63\n", + "Saturated value: 0.6255\n", + "Final response: 42019.0712\n", + "Raw spend: 27585.295193483336\n", + "After adstock: 27585.62852681667\n", + "After hill transform: 0.6255115210513369\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 109,922.00\n", + "Adstocked value: 109,922.18\n", + "Saturated value: 0.9989\n", + "Final response: 27950.2238\n", + "Raw spend: 109922.00043472831\n", + "After adstock: 109922.17690531655\n", + "After hill transform: 0.9988504531044451\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,316.30\n", + "Adstocked value: 21,317.52\n", + "Saturated value: 0.0021\n", + "Final response: 1133.1902\n", + "Raw spend: 21316.296405002504\n", + "After adstock: 21317.518627224727\n", + "After hill transform: 0.002097968497901726\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,388.48\n", + "Adstocked value: 72,388.82\n", + "Saturated value: 0.3852\n", + "Final response: 55042.6671\n", + "Raw spend: 72388.48311291741\n", + "After adstock: 72388.81644625074\n", + "After hill transform: 0.38516267306992874\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,585.30\n", + "Adstocked value: 27,585.63\n", + "Saturated value: 0.6255\n", + "Final response: 42019.0712\n", + "Raw spend: 27585.295193468435\n", + "After adstock: 27585.628526801767\n", + "After hill transform: 0.6255115210510037\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 109,922.00\n", + "Adstocked value: 109,922.18\n", + "Saturated value: 0.9989\n", + "Final response: 27950.2238\n", + "Raw spend: 109922.00043474321\n", + "After adstock: 109922.17690533145\n", + "After hill transform: 0.9988504531044455\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,372.61\n", + "Adstocked value: 21,373.83\n", + "Saturated value: 0.0021\n", + "Final response: 1142.1652\n", + "Raw spend: 21372.609756661306\n", + "After adstock: 21373.83197888353\n", + "After hill transform: 0.00211458463501442\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,106.25\n", + "Adstocked value: 73,106.59\n", + "Saturated value: 0.3865\n", + "Final response: 55238.6270\n", + "Raw spend: 73106.25212003585\n", + "After adstock: 73106.58545336917\n", + "After hill transform: 0.3865339078053366\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 29,823.02\n", + "Adstocked value: 29,823.36\n", + "Saturated value: 0.6722\n", + "Final response: 45158.1772\n", + "Raw spend: 29823.024082622396\n", + "After adstock: 29823.35741595573\n", + "After hill transform: 0.6722414195205022\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 113,505.77\n", + "Adstocked value: 113,505.95\n", + "Saturated value: 0.9989\n", + "Final response: 27952.9613\n", + "Raw spend: 113505.76917239734\n", + "After adstock: 113505.94564298558\n", + "After hill transform: 0.9989482820309878\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,372.61\n", + "Adstocked value: 21,373.83\n", + "Saturated value: 0.0021\n", + "Final response: 1142.1652\n", + "Raw spend: 21372.609756661306\n", + "After adstock: 21373.83197888353\n", + "After hill transform: 0.00211458463501442\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,106.25\n", + "Adstocked value: 73,106.59\n", + "Saturated value: 0.3865\n", + "Final response: 55238.6270\n", + "Raw spend: 73106.25212003585\n", + "After adstock: 73106.58545336917\n", + "After hill transform: 0.3865339078053366\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 29,823.02\n", + "Adstocked value: 29,823.36\n", + "Saturated value: 0.6722\n", + "Final response: 45158.1772\n", + "Raw spend: 29823.024082622396\n", + "After adstock: 29823.35741595573\n", + "After hill transform: 0.6722414195205022\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 113,505.77\n", + "Adstocked value: 113,505.95\n", + "Saturated value: 0.9989\n", + "Final response: 27952.9613\n", + "Raw spend: 113505.76917239734\n", + "After adstock: 113505.94564298558\n", + "After hill transform: 0.9989482820309878\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,332.34\n", + "Adstocked value: 21,333.56\n", + "Saturated value: 0.0021\n", + "Final response: 1135.7424\n", + "Raw spend: 21332.34006210927\n", + "After adstock: 21333.562284331492\n", + "After hill transform: 0.0021026935727183034\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,592.98\n", + "Adstocked value: 72,593.31\n", + "Saturated value: 0.3856\n", + "Final response: 55098.6668\n", + "Raw spend: 72592.97528915734\n", + "After adstock: 72593.30862249067\n", + "After hill transform: 0.3855545325117228\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 28,222.82\n", + "Adstocked value: 28,223.16\n", + "Saturated value: 0.6395\n", + "Final response: 42958.1724\n", + "Raw spend: 28222.823487167167\n", + "After adstock: 28223.1568205005\n", + "After hill transform: 0.6394913307416826\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 110,943.02\n", + "Adstocked value: 110,943.19\n", + "Saturated value: 0.9989\n", + "Final response: 27951.0378\n", + "Raw spend: 110943.01508016232\n", + "After adstock: 110943.19155075056\n", + "After hill transform: 0.9988795426457484\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,332.34\n", + "Adstocked value: 21,333.56\n", + "Saturated value: 0.0021\n", + "Final response: 1135.7424\n", + "Raw spend: 21332.34006210927\n", + "After adstock: 21333.562284331492\n", + "After hill transform: 0.0021026935727183034\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,592.98\n", + "Adstocked value: 72,593.31\n", + "Saturated value: 0.3856\n", + "Final response: 55098.6668\n", + "Raw spend: 72592.97528915734\n", + "After adstock: 72593.30862249067\n", + "After hill transform: 0.3855545325117228\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 28,222.82\n", + "Adstocked value: 28,223.16\n", + "Saturated value: 0.6395\n", + "Final response: 42958.1724\n", + "Raw spend: 28222.823487167167\n", + "After adstock: 28223.1568205005\n", + "After hill transform: 0.6394913307416826\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 110,943.02\n", + "Adstocked value: 110,943.19\n", + "Saturated value: 0.9989\n", + "Final response: 27951.0378\n", + "Raw spend: 110943.01508016232\n", + "After adstock: 110943.19155075056\n", + "After hill transform: 0.9988795426457484\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,332.34\n", + "Adstocked value: 21,333.56\n", + "Saturated value: 0.0021\n", + "Final response: 1135.7424\n", + "Raw spend: 21332.34006212417\n", + "After adstock: 21333.562284346393\n", + "After hill transform: 0.0021026935727226953\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,592.98\n", + "Adstocked value: 72,593.31\n", + "Saturated value: 0.3856\n", + "Final response: 55098.6668\n", + "Raw spend: 72592.97528915734\n", + "After adstock: 72593.30862249067\n", + "After hill transform: 0.3855545325117228\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 28,222.82\n", + "Adstocked value: 28,223.16\n", + "Saturated value: 0.6395\n", + "Final response: 42958.1724\n", + "Raw spend: 28222.823487167167\n", + "After adstock: 28223.1568205005\n", + "After hill transform: 0.6394913307416826\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 110,943.02\n", + "Adstocked value: 110,943.19\n", + "Saturated value: 0.9989\n", + "Final response: 27951.0378\n", + "Raw spend: 110943.01508016232\n", + "After adstock: 110943.19155075056\n", + "After hill transform: 0.9988795426457484\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,332.34\n", + "Adstocked value: 21,333.56\n", + "Saturated value: 0.0021\n", + "Final response: 1135.7424\n", + "Raw spend: 21332.34006210927\n", + "After adstock: 21333.562284331492\n", + "After hill transform: 0.0021026935727183034\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,592.98\n", + "Adstocked value: 72,593.31\n", + "Saturated value: 0.3856\n", + "Final response: 55098.6668\n", + "Raw spend: 72592.97528917225\n", + "After adstock: 72593.30862250557\n", + "After hill transform: 0.3855545325117513\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 28,222.82\n", + "Adstocked value: 28,223.16\n", + "Saturated value: 0.6395\n", + "Final response: 42958.1724\n", + "Raw spend: 28222.823487167167\n", + "After adstock: 28223.1568205005\n", + "After hill transform: 0.6394913307416826\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 110,943.02\n", + "Adstocked value: 110,943.19\n", + "Saturated value: 0.9989\n", + "Final response: 27951.0378\n", + "Raw spend: 110943.01508016232\n", + "After adstock: 110943.19155075056\n", + "After hill transform: 0.9988795426457484\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,332.34\n", + "Adstocked value: 21,333.56\n", + "Saturated value: 0.0021\n", + "Final response: 1135.7424\n", + "Raw spend: 21332.34006210927\n", + "After adstock: 21333.562284331492\n", + "After hill transform: 0.0021026935727183034\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,592.98\n", + "Adstocked value: 72,593.31\n", + "Saturated value: 0.3856\n", + "Final response: 55098.6668\n", + "Raw spend: 72592.97528915734\n", + "After adstock: 72593.30862249067\n", + "After hill transform: 0.3855545325117228\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 28,222.82\n", + "Adstocked value: 28,223.16\n", + "Saturated value: 0.6395\n", + "Final response: 42958.1724\n", + "Raw spend: 28222.823487182068\n", + "After adstock: 28223.1568205154\n", + "After hill transform: 0.639491330742003\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 110,943.02\n", + "Adstocked value: 110,943.19\n", + "Saturated value: 0.9989\n", + "Final response: 27951.0378\n", + "Raw spend: 110943.01508016232\n", + "After adstock: 110943.19155075056\n", + "After hill transform: 0.9988795426457484\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,332.34\n", + "Adstocked value: 21,333.56\n", + "Saturated value: 0.0021\n", + "Final response: 1135.7424\n", + "Raw spend: 21332.34006210927\n", + "After adstock: 21333.562284331492\n", + "After hill transform: 0.0021026935727183034\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,592.98\n", + "Adstocked value: 72,593.31\n", + "Saturated value: 0.3856\n", + "Final response: 55098.6668\n", + "Raw spend: 72592.97528915734\n", + "After adstock: 72593.30862249067\n", + "After hill transform: 0.3855545325117228\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 28,222.82\n", + "Adstocked value: 28,223.16\n", + "Saturated value: 0.6395\n", + "Final response: 42958.1724\n", + "Raw spend: 28222.823487167167\n", + "After adstock: 28223.1568205005\n", + "After hill transform: 0.6394913307416826\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 110,943.02\n", + "Adstocked value: 110,943.19\n", + "Saturated value: 0.9989\n", + "Final response: 27951.0378\n", + "Raw spend: 110943.01508017723\n", + "After adstock: 110943.19155076546\n", + "After hill transform: 0.9988795426457489\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,332.34\n", + "Adstocked value: 21,333.56\n", + "Saturated value: 0.0021\n", + "Final response: 1135.7424\n", + "Raw spend: 21332.34006210927\n", + "After adstock: 21333.562284331492\n", + "After hill transform: 0.0021026935727183034\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,592.98\n", + "Adstocked value: 72,593.31\n", + "Saturated value: 0.3856\n", + "Final response: 55098.6668\n", + "Raw spend: 72592.97528915734\n", + "After adstock: 72593.30862249067\n", + "After hill transform: 0.3855545325117228\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 28,222.82\n", + "Adstocked value: 28,223.16\n", + "Saturated value: 0.6395\n", + "Final response: 42958.1724\n", + "Raw spend: 28222.823487167167\n", + "After adstock: 28223.1568205005\n", + "After hill transform: 0.6394913307416826\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 110,943.02\n", + "Adstocked value: 110,943.19\n", + "Saturated value: 0.9989\n", + "Final response: 27951.0378\n", + "Raw spend: 110943.01508016232\n", + "After adstock: 110943.19155075056\n", + "After hill transform: 0.9988795426457484\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,332.34\n", + "Adstocked value: 21,333.56\n", + "Saturated value: 0.0021\n", + "Final response: 1135.7424\n", + "Raw spend: 21332.34006212417\n", + "After adstock: 21333.562284346393\n", + "After hill transform: 0.0021026935727226953\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,592.98\n", + "Adstocked value: 72,593.31\n", + "Saturated value: 0.3856\n", + "Final response: 55098.6668\n", + "Raw spend: 72592.97528915734\n", + "After adstock: 72593.30862249067\n", + "After hill transform: 0.3855545325117228\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 28,222.82\n", + "Adstocked value: 28,223.16\n", + "Saturated value: 0.6395\n", + "Final response: 42958.1724\n", + "Raw spend: 28222.823487167167\n", + "After adstock: 28223.1568205005\n", + "After hill transform: 0.6394913307416826\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 110,943.02\n", + "Adstocked value: 110,943.19\n", + "Saturated value: 0.9989\n", + "Final response: 27951.0378\n", + "Raw spend: 110943.01508016232\n", + "After adstock: 110943.19155075056\n", + "After hill transform: 0.9988795426457484\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,332.34\n", + "Adstocked value: 21,333.56\n", + "Saturated value: 0.0021\n", + "Final response: 1135.7424\n", + "Raw spend: 21332.34006210927\n", + "After adstock: 21333.562284331492\n", + "After hill transform: 0.0021026935727183034\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,592.98\n", + "Adstocked value: 72,593.31\n", + "Saturated value: 0.3856\n", + "Final response: 55098.6668\n", + "Raw spend: 72592.97528917225\n", + "After adstock: 72593.30862250557\n", + "After hill transform: 0.3855545325117513\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 28,222.82\n", + "Adstocked value: 28,223.16\n", + "Saturated value: 0.6395\n", + "Final response: 42958.1724\n", + "Raw spend: 28222.823487167167\n", + "After adstock: 28223.1568205005\n", + "After hill transform: 0.6394913307416826\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 110,943.02\n", + "Adstocked value: 110,943.19\n", + "Saturated value: 0.9989\n", + "Final response: 27951.0378\n", + "Raw spend: 110943.01508016232\n", + "After adstock: 110943.19155075056\n", + "After hill transform: 0.9988795426457484\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,332.34\n", + "Adstocked value: 21,333.56\n", + "Saturated value: 0.0021\n", + "Final response: 1135.7424\n", + "Raw spend: 21332.34006210927\n", + "After adstock: 21333.562284331492\n", + "After hill transform: 0.0021026935727183034\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,592.98\n", + "Adstocked value: 72,593.31\n", + "Saturated value: 0.3856\n", + "Final response: 55098.6668\n", + "Raw spend: 72592.97528915734\n", + "After adstock: 72593.30862249067\n", + "After hill transform: 0.3855545325117228\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 28,222.82\n", + "Adstocked value: 28,223.16\n", + "Saturated value: 0.6395\n", + "Final response: 42958.1724\n", + "Raw spend: 28222.823487182068\n", + "After adstock: 28223.1568205154\n", + "After hill transform: 0.639491330742003\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 110,943.02\n", + "Adstocked value: 110,943.19\n", + "Saturated value: 0.9989\n", + "Final response: 27951.0378\n", + "Raw spend: 110943.01508016232\n", + "After adstock: 110943.19155075056\n", + "After hill transform: 0.9988795426457484\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,332.34\n", + "Adstocked value: 21,333.56\n", + "Saturated value: 0.0021\n", + "Final response: 1135.7424\n", + "Raw spend: 21332.34006210927\n", + "After adstock: 21333.562284331492\n", + "After hill transform: 0.0021026935727183034\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,592.98\n", + "Adstocked value: 72,593.31\n", + "Saturated value: 0.3856\n", + "Final response: 55098.6668\n", + "Raw spend: 72592.97528915734\n", + "After adstock: 72593.30862249067\n", + "After hill transform: 0.3855545325117228\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 28,222.82\n", + "Adstocked value: 28,223.16\n", + "Saturated value: 0.6395\n", + "Final response: 42958.1724\n", + "Raw spend: 28222.823487167167\n", + "After adstock: 28223.1568205005\n", + "After hill transform: 0.6394913307416826\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 110,943.02\n", + "Adstocked value: 110,943.19\n", + "Saturated value: 0.9989\n", + "Final response: 27951.0378\n", + "Raw spend: 110943.01508017723\n", + "After adstock: 110943.19155076546\n", + "After hill transform: 0.9988795426457489\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,341.04\n", + "Adstocked value: 21,342.26\n", + "Saturated value: 0.0021\n", + "Final response: 1137.1280\n", + "Raw spend: 21341.039978524263\n", + "After adstock: 21342.262200746485\n", + "After hill transform: 0.0021052587661244326\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,749.44\n", + "Adstocked value: 72,749.77\n", + "Saturated value: 0.3859\n", + "Final response: 55141.4219\n", + "Raw spend: 72749.43901912913\n", + "After adstock: 72749.77235246246\n", + "After hill transform: 0.3858537123369554\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 28,751.02\n", + "Adstocked value: 28,751.36\n", + "Saturated value: 0.6507\n", + "Final response: 43708.8745\n", + "Raw spend: 28751.024344858783\n", + "After adstock: 28751.357678192115\n", + "After hill transform: 0.6506665608338793\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 111,710.80\n", + "Adstocked value: 111,710.98\n", + "Saturated value: 0.9989\n", + "Final response: 27951.6316\n", + "Raw spend: 111710.7994058913\n", + "After adstock: 111710.97587647954\n", + "After hill transform: 0.9989007617858819\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,341.04\n", + "Adstocked value: 21,342.26\n", + "Saturated value: 0.0021\n", + "Final response: 1137.1280\n", + "Raw spend: 21341.039978524263\n", + "After adstock: 21342.262200746485\n", + "After hill transform: 0.0021052587661244326\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,749.44\n", + "Adstocked value: 72,749.77\n", + "Saturated value: 0.3859\n", + "Final response: 55141.4219\n", + "Raw spend: 72749.43901912913\n", + "After adstock: 72749.77235246246\n", + "After hill transform: 0.3858537123369554\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 28,751.02\n", + "Adstocked value: 28,751.36\n", + "Saturated value: 0.6507\n", + "Final response: 43708.8745\n", + "Raw spend: 28751.024344858783\n", + "After adstock: 28751.357678192115\n", + "After hill transform: 0.6506665608338793\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 111,710.80\n", + "Adstocked value: 111,710.98\n", + "Saturated value: 0.9989\n", + "Final response: 27951.6316\n", + "Raw spend: 111710.7994058913\n", + "After adstock: 111710.97587647954\n", + "After hill transform: 0.9989007617858819\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,341.04\n", + "Adstocked value: 21,342.26\n", + "Saturated value: 0.0021\n", + "Final response: 1137.1280\n", + "Raw spend: 21341.039978539164\n", + "After adstock: 21342.262200761386\n", + "After hill transform: 0.002105258766128828\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,749.44\n", + "Adstocked value: 72,749.77\n", + "Saturated value: 0.3859\n", + "Final response: 55141.4219\n", + "Raw spend: 72749.43901912913\n", + "After adstock: 72749.77235246246\n", + "After hill transform: 0.3858537123369554\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 28,751.02\n", + "Adstocked value: 28,751.36\n", + "Saturated value: 0.6507\n", + "Final response: 43708.8745\n", + "Raw spend: 28751.024344858783\n", + "After adstock: 28751.357678192115\n", + "After hill transform: 0.6506665608338793\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 111,710.80\n", + "Adstocked value: 111,710.98\n", + "Saturated value: 0.9989\n", + "Final response: 27951.6316\n", + "Raw spend: 111710.7994058913\n", + "After adstock: 111710.97587647954\n", + "After hill transform: 0.9989007617858819\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,341.04\n", + "Adstocked value: 21,342.26\n", + "Saturated value: 0.0021\n", + "Final response: 1137.1280\n", + "Raw spend: 21341.039978524263\n", + "After adstock: 21342.262200746485\n", + "After hill transform: 0.0021052587661244326\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,749.44\n", + "Adstocked value: 72,749.77\n", + "Saturated value: 0.3859\n", + "Final response: 55141.4219\n", + "Raw spend: 72749.43901914403\n", + "After adstock: 72749.77235247736\n", + "After hill transform: 0.38585371233698385\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 28,751.02\n", + "Adstocked value: 28,751.36\n", + "Saturated value: 0.6507\n", + "Final response: 43708.8745\n", + "Raw spend: 28751.024344858783\n", + "After adstock: 28751.357678192115\n", + "After hill transform: 0.6506665608338793\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 111,710.80\n", + "Adstocked value: 111,710.98\n", + "Saturated value: 0.9989\n", + "Final response: 27951.6316\n", + "Raw spend: 111710.7994058913\n", + "After adstock: 111710.97587647954\n", + "After hill transform: 0.9989007617858819\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,341.04\n", + "Adstocked value: 21,342.26\n", + "Saturated value: 0.0021\n", + "Final response: 1137.1280\n", + "Raw spend: 21341.039978524263\n", + "After adstock: 21342.262200746485\n", + "After hill transform: 0.0021052587661244326\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,749.44\n", + "Adstocked value: 72,749.77\n", + "Saturated value: 0.3859\n", + "Final response: 55141.4219\n", + "Raw spend: 72749.43901912913\n", + "After adstock: 72749.77235246246\n", + "After hill transform: 0.3858537123369554\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 28,751.02\n", + "Adstocked value: 28,751.36\n", + "Saturated value: 0.6507\n", + "Final response: 43708.8745\n", + "Raw spend: 28751.024344873684\n", + "After adstock: 28751.357678207016\n", + "After hill transform: 0.6506665608341894\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 111,710.80\n", + "Adstocked value: 111,710.98\n", + "Saturated value: 0.9989\n", + "Final response: 27951.6316\n", + "Raw spend: 111710.7994058913\n", + "After adstock: 111710.97587647954\n", + "After hill transform: 0.9989007617858819\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,341.04\n", + "Adstocked value: 21,342.26\n", + "Saturated value: 0.0021\n", + "Final response: 1137.1280\n", + "Raw spend: 21341.039978524263\n", + "After adstock: 21342.262200746485\n", + "After hill transform: 0.0021052587661244326\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,749.44\n", + "Adstocked value: 72,749.77\n", + "Saturated value: 0.3859\n", + "Final response: 55141.4219\n", + "Raw spend: 72749.43901912913\n", + "After adstock: 72749.77235246246\n", + "After hill transform: 0.3858537123369554\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 28,751.02\n", + "Adstocked value: 28,751.36\n", + "Saturated value: 0.6507\n", + "Final response: 43708.8745\n", + "Raw spend: 28751.024344858783\n", + "After adstock: 28751.357678192115\n", + "After hill transform: 0.6506665608338793\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 111,710.80\n", + "Adstocked value: 111,710.98\n", + "Saturated value: 0.9989\n", + "Final response: 27951.6316\n", + "Raw spend: 111710.7994059062\n", + "After adstock: 111710.97587649444\n", + "After hill transform: 0.9989007617858824\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,341.04\n", + "Adstocked value: 21,342.26\n", + "Saturated value: 0.0021\n", + "Final response: 1137.1280\n", + "Raw spend: 21341.039978524263\n", + "After adstock: 21342.262200746485\n", + "After hill transform: 0.0021052587661244326\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,749.44\n", + "Adstocked value: 72,749.77\n", + "Saturated value: 0.3859\n", + "Final response: 55141.4219\n", + "Raw spend: 72749.43901912913\n", + "After adstock: 72749.77235246246\n", + "After hill transform: 0.3858537123369554\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 28,751.02\n", + "Adstocked value: 28,751.36\n", + "Saturated value: 0.6507\n", + "Final response: 43708.8745\n", + "Raw spend: 28751.024344858783\n", + "After adstock: 28751.357678192115\n", + "After hill transform: 0.6506665608338793\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 111,710.80\n", + "Adstocked value: 111,710.98\n", + "Saturated value: 0.9989\n", + "Final response: 27951.6316\n", + "Raw spend: 111710.7994058913\n", + "After adstock: 111710.97587647954\n", + "After hill transform: 0.9989007617858819\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,341.04\n", + "Adstocked value: 21,342.26\n", + "Saturated value: 0.0021\n", + "Final response: 1137.1280\n", + "Raw spend: 21341.039978539164\n", + "After adstock: 21342.262200761386\n", + "After hill transform: 0.002105258766128828\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,749.44\n", + "Adstocked value: 72,749.77\n", + "Saturated value: 0.3859\n", + "Final response: 55141.4219\n", + "Raw spend: 72749.43901912913\n", + "After adstock: 72749.77235246246\n", + "After hill transform: 0.3858537123369554\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 28,751.02\n", + "Adstocked value: 28,751.36\n", + "Saturated value: 0.6507\n", + "Final response: 43708.8745\n", + "Raw spend: 28751.024344858783\n", + "After adstock: 28751.357678192115\n", + "After hill transform: 0.6506665608338793\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 111,710.80\n", + "Adstocked value: 111,710.98\n", + "Saturated value: 0.9989\n", + "Final response: 27951.6316\n", + "Raw spend: 111710.7994058913\n", + "After adstock: 111710.97587647954\n", + "After hill transform: 0.9989007617858819\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,341.04\n", + "Adstocked value: 21,342.26\n", + "Saturated value: 0.0021\n", + "Final response: 1137.1280\n", + "Raw spend: 21341.039978524263\n", + "After adstock: 21342.262200746485\n", + "After hill transform: 0.0021052587661244326\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,749.44\n", + "Adstocked value: 72,749.77\n", + "Saturated value: 0.3859\n", + "Final response: 55141.4219\n", + "Raw spend: 72749.43901914403\n", + "After adstock: 72749.77235247736\n", + "After hill transform: 0.38585371233698385\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 28,751.02\n", + "Adstocked value: 28,751.36\n", + "Saturated value: 0.6507\n", + "Final response: 43708.8745\n", + "Raw spend: 28751.024344858783\n", + "After adstock: 28751.357678192115\n", + "After hill transform: 0.6506665608338793\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 111,710.80\n", + "Adstocked value: 111,710.98\n", + "Saturated value: 0.9989\n", + "Final response: 27951.6316\n", + "Raw spend: 111710.7994058913\n", + "After adstock: 111710.97587647954\n", + "After hill transform: 0.9989007617858819\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,341.04\n", + "Adstocked value: 21,342.26\n", + "Saturated value: 0.0021\n", + "Final response: 1137.1280\n", + "Raw spend: 21341.039978524263\n", + "After adstock: 21342.262200746485\n", + "After hill transform: 0.0021052587661244326\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,749.44\n", + "Adstocked value: 72,749.77\n", + "Saturated value: 0.3859\n", + "Final response: 55141.4219\n", + "Raw spend: 72749.43901912913\n", + "After adstock: 72749.77235246246\n", + "After hill transform: 0.3858537123369554\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 28,751.02\n", + "Adstocked value: 28,751.36\n", + "Saturated value: 0.6507\n", + "Final response: 43708.8745\n", + "Raw spend: 28751.024344873684\n", + "After adstock: 28751.357678207016\n", + "After hill transform: 0.6506665608341894\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 111,710.80\n", + "Adstocked value: 111,710.98\n", + "Saturated value: 0.9989\n", + "Final response: 27951.6316\n", + "Raw spend: 111710.7994058913\n", + "After adstock: 111710.97587647954\n", + "After hill transform: 0.9989007617858819\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,341.04\n", + "Adstocked value: 21,342.26\n", + "Saturated value: 0.0021\n", + "Final response: 1137.1280\n", + "Raw spend: 21341.039978524263\n", + "After adstock: 21342.262200746485\n", + "After hill transform: 0.0021052587661244326\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,749.44\n", + "Adstocked value: 72,749.77\n", + "Saturated value: 0.3859\n", + "Final response: 55141.4219\n", + "Raw spend: 72749.43901912913\n", + "After adstock: 72749.77235246246\n", + "After hill transform: 0.3858537123369554\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 28,751.02\n", + "Adstocked value: 28,751.36\n", + "Saturated value: 0.6507\n", + "Final response: 43708.8745\n", + "Raw spend: 28751.024344858783\n", + "After adstock: 28751.357678192115\n", + "After hill transform: 0.6506665608338793\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 111,710.80\n", + "Adstocked value: 111,710.98\n", + "Saturated value: 0.9989\n", + "Final response: 27951.6316\n", + "Raw spend: 111710.7994059062\n", + "After adstock: 111710.97587649444\n", + "After hill transform: 0.9989007617858824\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,362.61\n", + "Adstocked value: 21,363.84\n", + "Saturated value: 0.0021\n", + "Final response: 1140.5687\n", + "Raw spend: 21362.614206534996\n", + "After adstock: 21363.83642875722\n", + "After hill transform: 0.002111628941006399\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,186.36\n", + "Adstocked value: 73,186.69\n", + "Saturated value: 0.3867\n", + "Final response: 55260.3925\n", + "Raw spend: 73186.35503168705\n", + "After adstock: 73186.68836502038\n", + "After hill transform: 0.3866862130073184\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 30,258.07\n", + "Adstocked value: 30,258.41\n", + "Saturated value: 0.6806\n", + "Final response: 45718.7159\n", + "Raw spend: 30258.072035985453\n", + "After adstock: 30258.405369318785\n", + "After hill transform: 0.6805858078740151\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 113,844.02\n", + "Adstocked value: 113,844.20\n", + "Saturated value: 0.9990\n", + "Final response: 27953.2031\n", + "Raw spend: 113844.02120114006\n", + "After adstock: 113844.1976717283\n", + "After hill transform: 0.9989569227366503\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,362.61\n", + "Adstocked value: 21,363.84\n", + "Saturated value: 0.0021\n", + "Final response: 1140.5687\n", + "Raw spend: 21362.614206534996\n", + "After adstock: 21363.83642875722\n", + "After hill transform: 0.002111628941006399\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,186.36\n", + "Adstocked value: 73,186.69\n", + "Saturated value: 0.3867\n", + "Final response: 55260.3925\n", + "Raw spend: 73186.35503168705\n", + "After adstock: 73186.68836502038\n", + "After hill transform: 0.3866862130073184\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 30,258.07\n", + "Adstocked value: 30,258.41\n", + "Saturated value: 0.6806\n", + "Final response: 45718.7159\n", + "Raw spend: 30258.072035985453\n", + "After adstock: 30258.405369318785\n", + "After hill transform: 0.6805858078740151\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 113,844.02\n", + "Adstocked value: 113,844.20\n", + "Saturated value: 0.9990\n", + "Final response: 27953.2031\n", + "Raw spend: 113844.02120114006\n", + "After adstock: 113844.1976717283\n", + "After hill transform: 0.9989569227366503\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,362.61\n", + "Adstocked value: 21,363.84\n", + "Saturated value: 0.0021\n", + "Final response: 1140.5687\n", + "Raw spend: 21362.614206549897\n", + "After adstock: 21363.83642877212\n", + "After hill transform: 0.002111628941010803\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,186.36\n", + "Adstocked value: 73,186.69\n", + "Saturated value: 0.3867\n", + "Final response: 55260.3925\n", + "Raw spend: 73186.35503168705\n", + "After adstock: 73186.68836502038\n", + "After hill transform: 0.3866862130073184\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 30,258.07\n", + "Adstocked value: 30,258.41\n", + "Saturated value: 0.6806\n", + "Final response: 45718.7159\n", + "Raw spend: 30258.072035985453\n", + "After adstock: 30258.405369318785\n", + "After hill transform: 0.6805858078740151\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 113,844.02\n", + "Adstocked value: 113,844.20\n", + "Saturated value: 0.9990\n", + "Final response: 27953.2031\n", + "Raw spend: 113844.02120114006\n", + "After adstock: 113844.1976717283\n", + "After hill transform: 0.9989569227366503\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,362.61\n", + "Adstocked value: 21,363.84\n", + "Saturated value: 0.0021\n", + "Final response: 1140.5687\n", + "Raw spend: 21362.614206534996\n", + "After adstock: 21363.83642875722\n", + "After hill transform: 0.002111628941006399\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,186.36\n", + "Adstocked value: 73,186.69\n", + "Saturated value: 0.3867\n", + "Final response: 55260.3925\n", + "Raw spend: 73186.35503170195\n", + "After adstock: 73186.68836503528\n", + "After hill transform: 0.38668621300734674\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 30,258.07\n", + "Adstocked value: 30,258.41\n", + "Saturated value: 0.6806\n", + "Final response: 45718.7159\n", + "Raw spend: 30258.072035985453\n", + "After adstock: 30258.405369318785\n", + "After hill transform: 0.6805858078740151\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 113,844.02\n", + "Adstocked value: 113,844.20\n", + "Saturated value: 0.9990\n", + "Final response: 27953.2031\n", + "Raw spend: 113844.02120114006\n", + "After adstock: 113844.1976717283\n", + "After hill transform: 0.9989569227366503\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,362.61\n", + "Adstocked value: 21,363.84\n", + "Saturated value: 0.0021\n", + "Final response: 1140.5687\n", + "Raw spend: 21362.614206534996\n", + "After adstock: 21363.83642875722\n", + "After hill transform: 0.002111628941006399\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,186.36\n", + "Adstocked value: 73,186.69\n", + "Saturated value: 0.3867\n", + "Final response: 55260.3925\n", + "Raw spend: 73186.35503168705\n", + "After adstock: 73186.68836502038\n", + "After hill transform: 0.3866862130073184\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 30,258.07\n", + "Adstocked value: 30,258.41\n", + "Saturated value: 0.6806\n", + "Final response: 45718.7159\n", + "Raw spend: 30258.072036000354\n", + "After adstock: 30258.405369333686\n", + "After hill transform: 0.6805858078742969\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 113,844.02\n", + "Adstocked value: 113,844.20\n", + "Saturated value: 0.9990\n", + "Final response: 27953.2031\n", + "Raw spend: 113844.02120114006\n", + "After adstock: 113844.1976717283\n", + "After hill transform: 0.9989569227366503\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,362.61\n", + "Adstocked value: 21,363.84\n", + "Saturated value: 0.0021\n", + "Final response: 1140.5687\n", + "Raw spend: 21362.614206534996\n", + "After adstock: 21363.83642875722\n", + "After hill transform: 0.002111628941006399\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,186.36\n", + "Adstocked value: 73,186.69\n", + "Saturated value: 0.3867\n", + "Final response: 55260.3925\n", + "Raw spend: 73186.35503168705\n", + "After adstock: 73186.68836502038\n", + "After hill transform: 0.3866862130073184\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 30,258.07\n", + "Adstocked value: 30,258.41\n", + "Saturated value: 0.6806\n", + "Final response: 45718.7159\n", + "Raw spend: 30258.072035985453\n", + "After adstock: 30258.405369318785\n", + "After hill transform: 0.6805858078740151\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 113,844.02\n", + "Adstocked value: 113,844.20\n", + "Saturated value: 0.9990\n", + "Final response: 27953.2031\n", + "Raw spend: 113844.02120115496\n", + "After adstock: 113844.1976717432\n", + "After hill transform: 0.9989569227366507\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,362.61\n", + "Adstocked value: 21,363.84\n", + "Saturated value: 0.0021\n", + "Final response: 1140.5687\n", + "Raw spend: 21362.614206534996\n", + "After adstock: 21363.83642875722\n", + "After hill transform: 0.002111628941006399\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,186.36\n", + "Adstocked value: 73,186.69\n", + "Saturated value: 0.3867\n", + "Final response: 55260.3925\n", + "Raw spend: 73186.35503168705\n", + "After adstock: 73186.68836502038\n", + "After hill transform: 0.3866862130073184\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 30,258.07\n", + "Adstocked value: 30,258.41\n", + "Saturated value: 0.6806\n", + "Final response: 45718.7159\n", + "Raw spend: 30258.072035985453\n", + "After adstock: 30258.405369318785\n", + "After hill transform: 0.6805858078740151\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 113,844.02\n", + "Adstocked value: 113,844.20\n", + "Saturated value: 0.9990\n", + "Final response: 27953.2031\n", + "Raw spend: 113844.02120114006\n", + "After adstock: 113844.1976717283\n", + "After hill transform: 0.9989569227366503\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,362.61\n", + "Adstocked value: 21,363.84\n", + "Saturated value: 0.0021\n", + "Final response: 1140.5687\n", + "Raw spend: 21362.614206549897\n", + "After adstock: 21363.83642877212\n", + "After hill transform: 0.002111628941010803\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,186.36\n", + "Adstocked value: 73,186.69\n", + "Saturated value: 0.3867\n", + "Final response: 55260.3925\n", + "Raw spend: 73186.35503168705\n", + "After adstock: 73186.68836502038\n", + "After hill transform: 0.3866862130073184\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 30,258.07\n", + "Adstocked value: 30,258.41\n", + "Saturated value: 0.6806\n", + "Final response: 45718.7159\n", + "Raw spend: 30258.072035985453\n", + "After adstock: 30258.405369318785\n", + "After hill transform: 0.6805858078740151\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 113,844.02\n", + "Adstocked value: 113,844.20\n", + "Saturated value: 0.9990\n", + "Final response: 27953.2031\n", + "Raw spend: 113844.02120114006\n", + "After adstock: 113844.1976717283\n", + "After hill transform: 0.9989569227366503\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,362.61\n", + "Adstocked value: 21,363.84\n", + "Saturated value: 0.0021\n", + "Final response: 1140.5687\n", + "Raw spend: 21362.614206534996\n", + "After adstock: 21363.83642875722\n", + "After hill transform: 0.002111628941006399\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,186.36\n", + "Adstocked value: 73,186.69\n", + "Saturated value: 0.3867\n", + "Final response: 55260.3925\n", + "Raw spend: 73186.35503170195\n", + "After adstock: 73186.68836503528\n", + "After hill transform: 0.38668621300734674\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 30,258.07\n", + "Adstocked value: 30,258.41\n", + "Saturated value: 0.6806\n", + "Final response: 45718.7159\n", + "Raw spend: 30258.072035985453\n", + "After adstock: 30258.405369318785\n", + "After hill transform: 0.6805858078740151\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 113,844.02\n", + "Adstocked value: 113,844.20\n", + "Saturated value: 0.9990\n", + "Final response: 27953.2031\n", + "Raw spend: 113844.02120114006\n", + "After adstock: 113844.1976717283\n", + "After hill transform: 0.9989569227366503\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,362.61\n", + "Adstocked value: 21,363.84\n", + "Saturated value: 0.0021\n", + "Final response: 1140.5687\n", + "Raw spend: 21362.614206534996\n", + "After adstock: 21363.83642875722\n", + "After hill transform: 0.002111628941006399\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,186.36\n", + "Adstocked value: 73,186.69\n", + "Saturated value: 0.3867\n", + "Final response: 55260.3925\n", + "Raw spend: 73186.35503168705\n", + "After adstock: 73186.68836502038\n", + "After hill transform: 0.3866862130073184\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 30,258.07\n", + "Adstocked value: 30,258.41\n", + "Saturated value: 0.6806\n", + "Final response: 45718.7159\n", + "Raw spend: 30258.072036000354\n", + "After adstock: 30258.405369333686\n", + "After hill transform: 0.6805858078742969\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 113,844.02\n", + "Adstocked value: 113,844.20\n", + "Saturated value: 0.9990\n", + "Final response: 27953.2031\n", + "Raw spend: 113844.02120114006\n", + "After adstock: 113844.1976717283\n", + "After hill transform: 0.9989569227366503\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,362.61\n", + "Adstocked value: 21,363.84\n", + "Saturated value: 0.0021\n", + "Final response: 1140.5687\n", + "Raw spend: 21362.614206534996\n", + "After adstock: 21363.83642875722\n", + "After hill transform: 0.002111628941006399\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,186.36\n", + "Adstocked value: 73,186.69\n", + "Saturated value: 0.3867\n", + "Final response: 55260.3925\n", + "Raw spend: 73186.35503168705\n", + "After adstock: 73186.68836502038\n", + "After hill transform: 0.3866862130073184\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 30,258.07\n", + "Adstocked value: 30,258.41\n", + "Saturated value: 0.6806\n", + "Final response: 45718.7159\n", + "Raw spend: 30258.072035985453\n", + "After adstock: 30258.405369318785\n", + "After hill transform: 0.6805858078740151\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 113,844.02\n", + "Adstocked value: 113,844.20\n", + "Saturated value: 0.9990\n", + "Final response: 27953.2031\n", + "Raw spend: 113844.02120115496\n", + "After adstock: 113844.1976717432\n", + "After hill transform: 0.9989569227366507\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,353.20\n", + "Adstocked value: 21,354.42\n", + "Saturated value: 0.0021\n", + "Final response: 1139.0661\n", + "Raw spend: 21353.197606815396\n", + "After adstock: 21354.41982903762\n", + "After hill transform: 0.00210884695188896\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,122.96\n", + "Adstocked value: 73,123.30\n", + "Saturated value: 0.3866\n", + "Final response: 55243.1696\n", + "Raw spend: 73122.96406337676\n", + "After adstock: 73123.29739671008\n", + "After hill transform: 0.3865656953178788\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 30,111.34\n", + "Adstocked value: 30,111.67\n", + "Saturated value: 0.6778\n", + "Final response: 45531.4012\n", + "Raw spend: 30111.335713795197\n", + "After adstock: 30111.66904712853\n", + "After hill transform: 0.6777973717492742\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 113,510.54\n", + "Adstocked value: 113,510.72\n", + "Saturated value: 0.9989\n", + "Final response: 27952.9647\n", + "Raw spend: 113510.53950712009\n", + "After adstock: 113510.71597770833\n", + "After hill transform: 0.9989484045653388\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,353.20\n", + "Adstocked value: 21,354.42\n", + "Saturated value: 0.0021\n", + "Final response: 1139.0661\n", + "Raw spend: 21353.197606815396\n", + "After adstock: 21354.41982903762\n", + "After hill transform: 0.00210884695188896\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,122.96\n", + "Adstocked value: 73,123.30\n", + "Saturated value: 0.3866\n", + "Final response: 55243.1696\n", + "Raw spend: 73122.96406337676\n", + "After adstock: 73123.29739671008\n", + "After hill transform: 0.3865656953178788\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 30,111.34\n", + "Adstocked value: 30,111.67\n", + "Saturated value: 0.6778\n", + "Final response: 45531.4012\n", + "Raw spend: 30111.335713795197\n", + "After adstock: 30111.66904712853\n", + "After hill transform: 0.6777973717492742\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 113,510.54\n", + "Adstocked value: 113,510.72\n", + "Saturated value: 0.9989\n", + "Final response: 27952.9647\n", + "Raw spend: 113510.53950712009\n", + "After adstock: 113510.71597770833\n", + "After hill transform: 0.9989484045653388\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,353.20\n", + "Adstocked value: 21,354.42\n", + "Saturated value: 0.0021\n", + "Final response: 1139.0661\n", + "Raw spend: 21353.197606830297\n", + "After adstock: 21354.41982905252\n", + "After hill transform: 0.002108846951893361\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,122.96\n", + "Adstocked value: 73,123.30\n", + "Saturated value: 0.3866\n", + "Final response: 55243.1696\n", + "Raw spend: 73122.96406337676\n", + "After adstock: 73123.29739671008\n", + "After hill transform: 0.3865656953178788\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 30,111.34\n", + "Adstocked value: 30,111.67\n", + "Saturated value: 0.6778\n", + "Final response: 45531.4012\n", + "Raw spend: 30111.335713795197\n", + "After adstock: 30111.66904712853\n", + "After hill transform: 0.6777973717492742\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 113,510.54\n", + "Adstocked value: 113,510.72\n", + "Saturated value: 0.9989\n", + "Final response: 27952.9647\n", + "Raw spend: 113510.53950712009\n", + "After adstock: 113510.71597770833\n", + "After hill transform: 0.9989484045653388\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,353.20\n", + "Adstocked value: 21,354.42\n", + "Saturated value: 0.0021\n", + "Final response: 1139.0661\n", + "Raw spend: 21353.197606815396\n", + "After adstock: 21354.41982903762\n", + "After hill transform: 0.00210884695188896\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,122.96\n", + "Adstocked value: 73,123.30\n", + "Saturated value: 0.3866\n", + "Final response: 55243.1696\n", + "Raw spend: 73122.96406339166\n", + "After adstock: 73123.29739672499\n", + "After hill transform: 0.3865656953179072\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 30,111.34\n", + "Adstocked value: 30,111.67\n", + "Saturated value: 0.6778\n", + "Final response: 45531.4012\n", + "Raw spend: 30111.335713795197\n", + "After adstock: 30111.66904712853\n", + "After hill transform: 0.6777973717492742\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 113,510.54\n", + "Adstocked value: 113,510.72\n", + "Saturated value: 0.9989\n", + "Final response: 27952.9647\n", + "Raw spend: 113510.53950712009\n", + "After adstock: 113510.71597770833\n", + "After hill transform: 0.9989484045653388\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,353.20\n", + "Adstocked value: 21,354.42\n", + "Saturated value: 0.0021\n", + "Final response: 1139.0661\n", + "Raw spend: 21353.197606815396\n", + "After adstock: 21354.41982903762\n", + "After hill transform: 0.00210884695188896\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,122.96\n", + "Adstocked value: 73,123.30\n", + "Saturated value: 0.3866\n", + "Final response: 55243.1696\n", + "Raw spend: 73122.96406337676\n", + "After adstock: 73123.29739671008\n", + "After hill transform: 0.3865656953178788\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 30,111.34\n", + "Adstocked value: 30,111.67\n", + "Saturated value: 0.6778\n", + "Final response: 45531.4012\n", + "Raw spend: 30111.3357138101\n", + "After adstock: 30111.66904714343\n", + "After hill transform: 0.6777973717495588\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 113,510.54\n", + "Adstocked value: 113,510.72\n", + "Saturated value: 0.9989\n", + "Final response: 27952.9647\n", + "Raw spend: 113510.53950712009\n", + "After adstock: 113510.71597770833\n", + "After hill transform: 0.9989484045653388\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,353.20\n", + "Adstocked value: 21,354.42\n", + "Saturated value: 0.0021\n", + "Final response: 1139.0661\n", + "Raw spend: 21353.197606815396\n", + "After adstock: 21354.41982903762\n", + "After hill transform: 0.00210884695188896\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,122.96\n", + "Adstocked value: 73,123.30\n", + "Saturated value: 0.3866\n", + "Final response: 55243.1696\n", + "Raw spend: 73122.96406337676\n", + "After adstock: 73123.29739671008\n", + "After hill transform: 0.3865656953178788\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 30,111.34\n", + "Adstocked value: 30,111.67\n", + "Saturated value: 0.6778\n", + "Final response: 45531.4012\n", + "Raw spend: 30111.335713795197\n", + "After adstock: 30111.66904712853\n", + "After hill transform: 0.6777973717492742\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 113,510.54\n", + "Adstocked value: 113,510.72\n", + "Saturated value: 0.9989\n", + "Final response: 27952.9647\n", + "Raw spend: 113510.53950713499\n", + "After adstock: 113510.71597772323\n", + "After hill transform: 0.9989484045653392\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,353.20\n", + "Adstocked value: 21,354.42\n", + "Saturated value: 0.0021\n", + "Final response: 1139.0661\n", + "Raw spend: 21353.197606815396\n", + "After adstock: 21354.41982903762\n", + "After hill transform: 0.00210884695188896\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,122.96\n", + "Adstocked value: 73,123.30\n", + "Saturated value: 0.3866\n", + "Final response: 55243.1696\n", + "Raw spend: 73122.96406337676\n", + "After adstock: 73123.29739671008\n", + "After hill transform: 0.3865656953178788\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 30,111.34\n", + "Adstocked value: 30,111.67\n", + "Saturated value: 0.6778\n", + "Final response: 45531.4012\n", + "Raw spend: 30111.335713795197\n", + "After adstock: 30111.66904712853\n", + "After hill transform: 0.6777973717492742\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 113,510.54\n", + "Adstocked value: 113,510.72\n", + "Saturated value: 0.9989\n", + "Final response: 27952.9647\n", + "Raw spend: 113510.53950712009\n", + "After adstock: 113510.71597770833\n", + "After hill transform: 0.9989484045653388\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,353.20\n", + "Adstocked value: 21,354.42\n", + "Saturated value: 0.0021\n", + "Final response: 1139.0661\n", + "Raw spend: 21353.197606830297\n", + "After adstock: 21354.41982905252\n", + "After hill transform: 0.002108846951893361\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,122.96\n", + "Adstocked value: 73,123.30\n", + "Saturated value: 0.3866\n", + "Final response: 55243.1696\n", + "Raw spend: 73122.96406337676\n", + "After adstock: 73123.29739671008\n", + "After hill transform: 0.3865656953178788\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 30,111.34\n", + "Adstocked value: 30,111.67\n", + "Saturated value: 0.6778\n", + "Final response: 45531.4012\n", + "Raw spend: 30111.335713795197\n", + "After adstock: 30111.66904712853\n", + "After hill transform: 0.6777973717492742\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 113,510.54\n", + "Adstocked value: 113,510.72\n", + "Saturated value: 0.9989\n", + "Final response: 27952.9647\n", + "Raw spend: 113510.53950712009\n", + "After adstock: 113510.71597770833\n", + "After hill transform: 0.9989484045653388\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,353.20\n", + "Adstocked value: 21,354.42\n", + "Saturated value: 0.0021\n", + "Final response: 1139.0661\n", + "Raw spend: 21353.197606815396\n", + "After adstock: 21354.41982903762\n", + "After hill transform: 0.00210884695188896\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,122.96\n", + "Adstocked value: 73,123.30\n", + "Saturated value: 0.3866\n", + "Final response: 55243.1696\n", + "Raw spend: 73122.96406339166\n", + "After adstock: 73123.29739672499\n", + "After hill transform: 0.3865656953179072\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 30,111.34\n", + "Adstocked value: 30,111.67\n", + "Saturated value: 0.6778\n", + "Final response: 45531.4012\n", + "Raw spend: 30111.335713795197\n", + "After adstock: 30111.66904712853\n", + "After hill transform: 0.6777973717492742\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 113,510.54\n", + "Adstocked value: 113,510.72\n", + "Saturated value: 0.9989\n", + "Final response: 27952.9647\n", + "Raw spend: 113510.53950712009\n", + "After adstock: 113510.71597770833\n", + "After hill transform: 0.9989484045653388\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,353.20\n", + "Adstocked value: 21,354.42\n", + "Saturated value: 0.0021\n", + "Final response: 1139.0661\n", + "Raw spend: 21353.197606815396\n", + "After adstock: 21354.41982903762\n", + "After hill transform: 0.00210884695188896\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,122.96\n", + "Adstocked value: 73,123.30\n", + "Saturated value: 0.3866\n", + "Final response: 55243.1696\n", + "Raw spend: 73122.96406337676\n", + "After adstock: 73123.29739671008\n", + "After hill transform: 0.3865656953178788\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 30,111.34\n", + "Adstocked value: 30,111.67\n", + "Saturated value: 0.6778\n", + "Final response: 45531.4012\n", + "Raw spend: 30111.3357138101\n", + "After adstock: 30111.66904714343\n", + "After hill transform: 0.6777973717495588\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 113,510.54\n", + "Adstocked value: 113,510.72\n", + "Saturated value: 0.9989\n", + "Final response: 27952.9647\n", + "Raw spend: 113510.53950712009\n", + "After adstock: 113510.71597770833\n", + "After hill transform: 0.9989484045653388\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,353.20\n", + "Adstocked value: 21,354.42\n", + "Saturated value: 0.0021\n", + "Final response: 1139.0661\n", + "Raw spend: 21353.197606815396\n", + "After adstock: 21354.41982903762\n", + "After hill transform: 0.00210884695188896\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,122.96\n", + "Adstocked value: 73,123.30\n", + "Saturated value: 0.3866\n", + "Final response: 55243.1696\n", + "Raw spend: 73122.96406337676\n", + "After adstock: 73123.29739671008\n", + "After hill transform: 0.3865656953178788\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 30,111.34\n", + "Adstocked value: 30,111.67\n", + "Saturated value: 0.6778\n", + "Final response: 45531.4012\n", + "Raw spend: 30111.335713795197\n", + "After adstock: 30111.66904712853\n", + "After hill transform: 0.6777973717492742\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 113,510.54\n", + "Adstocked value: 113,510.72\n", + "Saturated value: 0.9989\n", + "Final response: 27952.9647\n", + "Raw spend: 113510.53950713499\n", + "After adstock: 113510.71597772323\n", + "After hill transform: 0.9989484045653392\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,357.18\n", + "Adstocked value: 21,358.40\n", + "Saturated value: 0.0021\n", + "Final response: 1139.7016\n", + "Raw spend: 21357.18138860256\n", + "After adstock: 21358.403610824782\n", + "After hill transform: 0.0021100236018000078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,493.44\n", + "Adstocked value: 73,493.77\n", + "Saturated value: 0.3873\n", + "Final response: 55343.6431\n", + "Raw spend: 73493.44161279776\n", + "After adstock: 73493.77494613109\n", + "After hill transform: 0.38726876167920654\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 31,552.82\n", + "Adstocked value: 31,553.15\n", + "Saturated value: 0.7041\n", + "Final response: 47296.4614\n", + "Raw spend: 31552.81649485993\n", + "After adstock: 31553.14982819326\n", + "After hill transform: 0.7040727137152301\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 115,263.69\n", + "Adstocked value: 115,263.87\n", + "Saturated value: 0.9990\n", + "Final response: 27954.1890\n", + "Raw spend: 115263.68900176819\n", + "After adstock: 115263.86547235643\n", + "After hill transform: 0.9989921543639703\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,357.18\n", + "Adstocked value: 21,358.40\n", + "Saturated value: 0.0021\n", + "Final response: 1139.7016\n", + "Raw spend: 21357.18138860256\n", + "After adstock: 21358.403610824782\n", + "After hill transform: 0.0021100236018000078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,493.44\n", + "Adstocked value: 73,493.77\n", + "Saturated value: 0.3873\n", + "Final response: 55343.6431\n", + "Raw spend: 73493.44161279776\n", + "After adstock: 73493.77494613109\n", + "After hill transform: 0.38726876167920654\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 31,552.82\n", + "Adstocked value: 31,553.15\n", + "Saturated value: 0.7041\n", + "Final response: 47296.4614\n", + "Raw spend: 31552.81649485993\n", + "After adstock: 31553.14982819326\n", + "After hill transform: 0.7040727137152301\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 115,263.69\n", + "Adstocked value: 115,263.87\n", + "Saturated value: 0.9990\n", + "Final response: 27954.1890\n", + "Raw spend: 115263.68900176819\n", + "After adstock: 115263.86547235643\n", + "After hill transform: 0.9989921543639703\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,357.18\n", + "Adstocked value: 21,358.40\n", + "Saturated value: 0.0021\n", + "Final response: 1139.7016\n", + "Raw spend: 21357.18138861746\n", + "After adstock: 21358.403610839683\n", + "After hill transform: 0.0021100236018044096\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,493.44\n", + "Adstocked value: 73,493.77\n", + "Saturated value: 0.3873\n", + "Final response: 55343.6431\n", + "Raw spend: 73493.44161279776\n", + "After adstock: 73493.77494613109\n", + "After hill transform: 0.38726876167920654\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 31,552.82\n", + "Adstocked value: 31,553.15\n", + "Saturated value: 0.7041\n", + "Final response: 47296.4614\n", + "Raw spend: 31552.81649485993\n", + "After adstock: 31553.14982819326\n", + "After hill transform: 0.7040727137152301\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 115,263.69\n", + "Adstocked value: 115,263.87\n", + "Saturated value: 0.9990\n", + "Final response: 27954.1890\n", + "Raw spend: 115263.68900176819\n", + "After adstock: 115263.86547235643\n", + "After hill transform: 0.9989921543639703\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,357.18\n", + "Adstocked value: 21,358.40\n", + "Saturated value: 0.0021\n", + "Final response: 1139.7016\n", + "Raw spend: 21357.18138860256\n", + "After adstock: 21358.403610824782\n", + "After hill transform: 0.0021100236018000078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,493.44\n", + "Adstocked value: 73,493.77\n", + "Saturated value: 0.3873\n", + "Final response: 55343.6431\n", + "Raw spend: 73493.44161281266\n", + "After adstock: 73493.77494614599\n", + "After hill transform: 0.3872687616792347\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 31,552.82\n", + "Adstocked value: 31,553.15\n", + "Saturated value: 0.7041\n", + "Final response: 47296.4614\n", + "Raw spend: 31552.81649485993\n", + "After adstock: 31553.14982819326\n", + "After hill transform: 0.7040727137152301\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 115,263.69\n", + "Adstocked value: 115,263.87\n", + "Saturated value: 0.9990\n", + "Final response: 27954.1890\n", + "Raw spend: 115263.68900176819\n", + "After adstock: 115263.86547235643\n", + "After hill transform: 0.9989921543639703\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,357.18\n", + "Adstocked value: 21,358.40\n", + "Saturated value: 0.0021\n", + "Final response: 1139.7016\n", + "Raw spend: 21357.18138860256\n", + "After adstock: 21358.403610824782\n", + "After hill transform: 0.0021100236018000078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,493.44\n", + "Adstocked value: 73,493.77\n", + "Saturated value: 0.3873\n", + "Final response: 55343.6431\n", + "Raw spend: 73493.44161279776\n", + "After adstock: 73493.77494613109\n", + "After hill transform: 0.38726876167920654\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 31,552.82\n", + "Adstocked value: 31,553.15\n", + "Saturated value: 0.7041\n", + "Final response: 47296.4614\n", + "Raw spend: 31552.81649487483\n", + "After adstock: 31553.149828208163\n", + "After hill transform: 0.7040727137154891\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 115,263.69\n", + "Adstocked value: 115,263.87\n", + "Saturated value: 0.9990\n", + "Final response: 27954.1890\n", + "Raw spend: 115263.68900176819\n", + "After adstock: 115263.86547235643\n", + "After hill transform: 0.9989921543639703\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,357.18\n", + "Adstocked value: 21,358.40\n", + "Saturated value: 0.0021\n", + "Final response: 1139.7016\n", + "Raw spend: 21357.18138860256\n", + "After adstock: 21358.403610824782\n", + "After hill transform: 0.0021100236018000078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,493.44\n", + "Adstocked value: 73,493.77\n", + "Saturated value: 0.3873\n", + "Final response: 55343.6431\n", + "Raw spend: 73493.44161279776\n", + "After adstock: 73493.77494613109\n", + "After hill transform: 0.38726876167920654\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 31,552.82\n", + "Adstocked value: 31,553.15\n", + "Saturated value: 0.7041\n", + "Final response: 47296.4614\n", + "Raw spend: 31552.81649485993\n", + "After adstock: 31553.14982819326\n", + "After hill transform: 0.7040727137152301\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 115,263.69\n", + "Adstocked value: 115,263.87\n", + "Saturated value: 0.9990\n", + "Final response: 27954.1890\n", + "Raw spend: 115263.68900178309\n", + "After adstock: 115263.86547237133\n", + "After hill transform: 0.9989921543639706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,357.18\n", + "Adstocked value: 21,358.40\n", + "Saturated value: 0.0021\n", + "Final response: 1139.7016\n", + "Raw spend: 21357.18138860256\n", + "After adstock: 21358.403610824782\n", + "After hill transform: 0.0021100236018000078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,493.44\n", + "Adstocked value: 73,493.77\n", + "Saturated value: 0.3873\n", + "Final response: 55343.6431\n", + "Raw spend: 73493.44161279776\n", + "After adstock: 73493.77494613109\n", + "After hill transform: 0.38726876167920654\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 31,552.82\n", + "Adstocked value: 31,553.15\n", + "Saturated value: 0.7041\n", + "Final response: 47296.4614\n", + "Raw spend: 31552.81649485993\n", + "After adstock: 31553.14982819326\n", + "After hill transform: 0.7040727137152301\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 115,263.69\n", + "Adstocked value: 115,263.87\n", + "Saturated value: 0.9990\n", + "Final response: 27954.1890\n", + "Raw spend: 115263.68900176819\n", + "After adstock: 115263.86547235643\n", + "After hill transform: 0.9989921543639703\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,357.18\n", + "Adstocked value: 21,358.40\n", + "Saturated value: 0.0021\n", + "Final response: 1139.7016\n", + "Raw spend: 21357.18138861746\n", + "After adstock: 21358.403610839683\n", + "After hill transform: 0.0021100236018044096\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,493.44\n", + "Adstocked value: 73,493.77\n", + "Saturated value: 0.3873\n", + "Final response: 55343.6431\n", + "Raw spend: 73493.44161279776\n", + "After adstock: 73493.77494613109\n", + "After hill transform: 0.38726876167920654\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 31,552.82\n", + "Adstocked value: 31,553.15\n", + "Saturated value: 0.7041\n", + "Final response: 47296.4614\n", + "Raw spend: 31552.81649485993\n", + "After adstock: 31553.14982819326\n", + "After hill transform: 0.7040727137152301\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 115,263.69\n", + "Adstocked value: 115,263.87\n", + "Saturated value: 0.9990\n", + "Final response: 27954.1890\n", + "Raw spend: 115263.68900176819\n", + "After adstock: 115263.86547235643\n", + "After hill transform: 0.9989921543639703\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,357.18\n", + "Adstocked value: 21,358.40\n", + "Saturated value: 0.0021\n", + "Final response: 1139.7016\n", + "Raw spend: 21357.18138860256\n", + "After adstock: 21358.403610824782\n", + "After hill transform: 0.0021100236018000078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,493.44\n", + "Adstocked value: 73,493.77\n", + "Saturated value: 0.3873\n", + "Final response: 55343.6431\n", + "Raw spend: 73493.44161281266\n", + "After adstock: 73493.77494614599\n", + "After hill transform: 0.3872687616792347\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 31,552.82\n", + "Adstocked value: 31,553.15\n", + "Saturated value: 0.7041\n", + "Final response: 47296.4614\n", + "Raw spend: 31552.81649485993\n", + "After adstock: 31553.14982819326\n", + "After hill transform: 0.7040727137152301\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 115,263.69\n", + "Adstocked value: 115,263.87\n", + "Saturated value: 0.9990\n", + "Final response: 27954.1890\n", + "Raw spend: 115263.68900176819\n", + "After adstock: 115263.86547235643\n", + "After hill transform: 0.9989921543639703\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,357.18\n", + "Adstocked value: 21,358.40\n", + "Saturated value: 0.0021\n", + "Final response: 1139.7016\n", + "Raw spend: 21357.18138860256\n", + "After adstock: 21358.403610824782\n", + "After hill transform: 0.0021100236018000078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,493.44\n", + "Adstocked value: 73,493.77\n", + "Saturated value: 0.3873\n", + "Final response: 55343.6431\n", + "Raw spend: 73493.44161279776\n", + "After adstock: 73493.77494613109\n", + "After hill transform: 0.38726876167920654\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 31,552.82\n", + "Adstocked value: 31,553.15\n", + "Saturated value: 0.7041\n", + "Final response: 47296.4614\n", + "Raw spend: 31552.81649487483\n", + "After adstock: 31553.149828208163\n", + "After hill transform: 0.7040727137154891\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 115,263.69\n", + "Adstocked value: 115,263.87\n", + "Saturated value: 0.9990\n", + "Final response: 27954.1890\n", + "Raw spend: 115263.68900176819\n", + "After adstock: 115263.86547235643\n", + "After hill transform: 0.9989921543639703\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,357.18\n", + "Adstocked value: 21,358.40\n", + "Saturated value: 0.0021\n", + "Final response: 1139.7016\n", + "Raw spend: 21357.18138860256\n", + "After adstock: 21358.403610824782\n", + "After hill transform: 0.0021100236018000078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,493.44\n", + "Adstocked value: 73,493.77\n", + "Saturated value: 0.3873\n", + "Final response: 55343.6431\n", + "Raw spend: 73493.44161279776\n", + "After adstock: 73493.77494613109\n", + "After hill transform: 0.38726876167920654\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 31,552.82\n", + "Adstocked value: 31,553.15\n", + "Saturated value: 0.7041\n", + "Final response: 47296.4614\n", + "Raw spend: 31552.81649485993\n", + "After adstock: 31553.14982819326\n", + "After hill transform: 0.7040727137152301\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 115,263.69\n", + "Adstocked value: 115,263.87\n", + "Saturated value: 0.9990\n", + "Final response: 27954.1890\n", + "Raw spend: 115263.68900178309\n", + "After adstock: 115263.86547237133\n", + "After hill transform: 0.9989921543639706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,339.07\n", + "Adstocked value: 21,340.29\n", + "Saturated value: 0.0021\n", + "Final response: 1136.8136\n", + "Raw spend: 21339.066700802254\n", + "After adstock: 21340.288923024476\n", + "After hill transform: 0.002104676758003156\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,907.75\n", + "Adstocked value: 73,908.08\n", + "Saturated value: 0.3881\n", + "Final response: 55455.4831\n", + "Raw spend: 73907.74548452724\n", + "After adstock: 73908.07881786057\n", + "After hill transform: 0.388051364986025\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,422.67\n", + "Adstocked value: 33,423.00\n", + "Saturated value: 0.7346\n", + "Final response: 49350.2698\n", + "Raw spend: 33422.66501538746\n", + "After adstock: 33422.998348720794\n", + "After hill transform: 0.7346464698981378\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 117,136.69\n", + "Adstocked value: 117,136.87\n", + "Saturated value: 0.9990\n", + "Final response: 27955.4216\n", + "Raw spend: 117136.69390238925\n", + "After adstock: 117136.87037297749\n", + "After hill transform: 0.9990362055510119\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,339.07\n", + "Adstocked value: 21,340.29\n", + "Saturated value: 0.0021\n", + "Final response: 1136.8136\n", + "Raw spend: 21339.066700802254\n", + "After adstock: 21340.288923024476\n", + "After hill transform: 0.002104676758003156\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,907.75\n", + "Adstocked value: 73,908.08\n", + "Saturated value: 0.3881\n", + "Final response: 55455.4831\n", + "Raw spend: 73907.74548452724\n", + "After adstock: 73908.07881786057\n", + "After hill transform: 0.388051364986025\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,422.67\n", + "Adstocked value: 33,423.00\n", + "Saturated value: 0.7346\n", + "Final response: 49350.2698\n", + "Raw spend: 33422.66501538746\n", + "After adstock: 33422.998348720794\n", + "After hill transform: 0.7346464698981378\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 117,136.69\n", + "Adstocked value: 117,136.87\n", + "Saturated value: 0.9990\n", + "Final response: 27955.4216\n", + "Raw spend: 117136.69390238925\n", + "After adstock: 117136.87037297749\n", + "After hill transform: 0.9990362055510119\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,339.07\n", + "Adstocked value: 21,340.29\n", + "Saturated value: 0.0021\n", + "Final response: 1136.8136\n", + "Raw spend: 21339.066700817155\n", + "After adstock: 21340.288923039378\n", + "After hill transform: 0.0021046767580075506\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,907.75\n", + "Adstocked value: 73,908.08\n", + "Saturated value: 0.3881\n", + "Final response: 55455.4831\n", + "Raw spend: 73907.74548452724\n", + "After adstock: 73908.07881786057\n", + "After hill transform: 0.388051364986025\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,422.67\n", + "Adstocked value: 33,423.00\n", + "Saturated value: 0.7346\n", + "Final response: 49350.2698\n", + "Raw spend: 33422.66501538746\n", + "After adstock: 33422.998348720794\n", + "After hill transform: 0.7346464698981378\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 117,136.69\n", + "Adstocked value: 117,136.87\n", + "Saturated value: 0.9990\n", + "Final response: 27955.4216\n", + "Raw spend: 117136.69390238925\n", + "After adstock: 117136.87037297749\n", + "After hill transform: 0.9990362055510119\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,339.07\n", + "Adstocked value: 21,340.29\n", + "Saturated value: 0.0021\n", + "Final response: 1136.8136\n", + "Raw spend: 21339.066700802254\n", + "After adstock: 21340.288923024476\n", + "After hill transform: 0.002104676758003156\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,907.75\n", + "Adstocked value: 73,908.08\n", + "Saturated value: 0.3881\n", + "Final response: 55455.4831\n", + "Raw spend: 73907.74548454215\n", + "After adstock: 73908.07881787547\n", + "After hill transform: 0.388051364986053\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,422.67\n", + "Adstocked value: 33,423.00\n", + "Saturated value: 0.7346\n", + "Final response: 49350.2698\n", + "Raw spend: 33422.66501538746\n", + "After adstock: 33422.998348720794\n", + "After hill transform: 0.7346464698981378\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 117,136.69\n", + "Adstocked value: 117,136.87\n", + "Saturated value: 0.9990\n", + "Final response: 27955.4216\n", + "Raw spend: 117136.69390238925\n", + "After adstock: 117136.87037297749\n", + "After hill transform: 0.9990362055510119\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,339.07\n", + "Adstocked value: 21,340.29\n", + "Saturated value: 0.0021\n", + "Final response: 1136.8136\n", + "Raw spend: 21339.066700802254\n", + "After adstock: 21340.288923024476\n", + "After hill transform: 0.002104676758003156\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,907.75\n", + "Adstocked value: 73,908.08\n", + "Saturated value: 0.3881\n", + "Final response: 55455.4831\n", + "Raw spend: 73907.74548452724\n", + "After adstock: 73908.07881786057\n", + "After hill transform: 0.388051364986025\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,422.67\n", + "Adstocked value: 33,423.00\n", + "Saturated value: 0.7346\n", + "Final response: 49350.2698\n", + "Raw spend: 33422.66501540236\n", + "After adstock: 33422.998348735695\n", + "After hill transform: 0.7346464698983666\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 117,136.69\n", + "Adstocked value: 117,136.87\n", + "Saturated value: 0.9990\n", + "Final response: 27955.4216\n", + "Raw spend: 117136.69390238925\n", + "After adstock: 117136.87037297749\n", + "After hill transform: 0.9990362055510119\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,339.07\n", + "Adstocked value: 21,340.29\n", + "Saturated value: 0.0021\n", + "Final response: 1136.8136\n", + "Raw spend: 21339.066700802254\n", + "After adstock: 21340.288923024476\n", + "After hill transform: 0.002104676758003156\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,907.75\n", + "Adstocked value: 73,908.08\n", + "Saturated value: 0.3881\n", + "Final response: 55455.4831\n", + "Raw spend: 73907.74548452724\n", + "After adstock: 73908.07881786057\n", + "After hill transform: 0.388051364986025\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,422.67\n", + "Adstocked value: 33,423.00\n", + "Saturated value: 0.7346\n", + "Final response: 49350.2698\n", + "Raw spend: 33422.66501538746\n", + "After adstock: 33422.998348720794\n", + "After hill transform: 0.7346464698981378\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 117,136.69\n", + "Adstocked value: 117,136.87\n", + "Saturated value: 0.9990\n", + "Final response: 27955.4216\n", + "Raw spend: 117136.69390240415\n", + "After adstock: 117136.87037299239\n", + "After hill transform: 0.9990362055510122\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,339.07\n", + "Adstocked value: 21,340.29\n", + "Saturated value: 0.0021\n", + "Final response: 1136.8136\n", + "Raw spend: 21339.066700802254\n", + "After adstock: 21340.288923024476\n", + "After hill transform: 0.002104676758003156\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,907.75\n", + "Adstocked value: 73,908.08\n", + "Saturated value: 0.3881\n", + "Final response: 55455.4831\n", + "Raw spend: 73907.74548452724\n", + "After adstock: 73908.07881786057\n", + "After hill transform: 0.388051364986025\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,422.67\n", + "Adstocked value: 33,423.00\n", + "Saturated value: 0.7346\n", + "Final response: 49350.2698\n", + "Raw spend: 33422.66501538746\n", + "After adstock: 33422.998348720794\n", + "After hill transform: 0.7346464698981378\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 117,136.69\n", + "Adstocked value: 117,136.87\n", + "Saturated value: 0.9990\n", + "Final response: 27955.4216\n", + "Raw spend: 117136.69390238925\n", + "After adstock: 117136.87037297749\n", + "After hill transform: 0.9990362055510119\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,339.07\n", + "Adstocked value: 21,340.29\n", + "Saturated value: 0.0021\n", + "Final response: 1136.8136\n", + "Raw spend: 21339.066700817155\n", + "After adstock: 21340.288923039378\n", + "After hill transform: 0.0021046767580075506\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,907.75\n", + "Adstocked value: 73,908.08\n", + "Saturated value: 0.3881\n", + "Final response: 55455.4831\n", + "Raw spend: 73907.74548452724\n", + "After adstock: 73908.07881786057\n", + "After hill transform: 0.388051364986025\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,422.67\n", + "Adstocked value: 33,423.00\n", + "Saturated value: 0.7346\n", + "Final response: 49350.2698\n", + "Raw spend: 33422.66501538746\n", + "After adstock: 33422.998348720794\n", + "After hill transform: 0.7346464698981378\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 117,136.69\n", + "Adstocked value: 117,136.87\n", + "Saturated value: 0.9990\n", + "Final response: 27955.4216\n", + "Raw spend: 117136.69390238925\n", + "After adstock: 117136.87037297749\n", + "After hill transform: 0.9990362055510119\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,339.07\n", + "Adstocked value: 21,340.29\n", + "Saturated value: 0.0021\n", + "Final response: 1136.8136\n", + "Raw spend: 21339.066700802254\n", + "After adstock: 21340.288923024476\n", + "After hill transform: 0.002104676758003156\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,907.75\n", + "Adstocked value: 73,908.08\n", + "Saturated value: 0.3881\n", + "Final response: 55455.4831\n", + "Raw spend: 73907.74548454215\n", + "After adstock: 73908.07881787547\n", + "After hill transform: 0.388051364986053\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,422.67\n", + "Adstocked value: 33,423.00\n", + "Saturated value: 0.7346\n", + "Final response: 49350.2698\n", + "Raw spend: 33422.66501538746\n", + "After adstock: 33422.998348720794\n", + "After hill transform: 0.7346464698981378\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 117,136.69\n", + "Adstocked value: 117,136.87\n", + "Saturated value: 0.9990\n", + "Final response: 27955.4216\n", + "Raw spend: 117136.69390238925\n", + "After adstock: 117136.87037297749\n", + "After hill transform: 0.9990362055510119\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,339.07\n", + "Adstocked value: 21,340.29\n", + "Saturated value: 0.0021\n", + "Final response: 1136.8136\n", + "Raw spend: 21339.066700802254\n", + "After adstock: 21340.288923024476\n", + "After hill transform: 0.002104676758003156\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,907.75\n", + "Adstocked value: 73,908.08\n", + "Saturated value: 0.3881\n", + "Final response: 55455.4831\n", + "Raw spend: 73907.74548452724\n", + "After adstock: 73908.07881786057\n", + "After hill transform: 0.388051364986025\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,422.67\n", + "Adstocked value: 33,423.00\n", + "Saturated value: 0.7346\n", + "Final response: 49350.2698\n", + "Raw spend: 33422.66501540236\n", + "After adstock: 33422.998348735695\n", + "After hill transform: 0.7346464698983666\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 117,136.69\n", + "Adstocked value: 117,136.87\n", + "Saturated value: 0.9990\n", + "Final response: 27955.4216\n", + "Raw spend: 117136.69390238925\n", + "After adstock: 117136.87037297749\n", + "After hill transform: 0.9990362055510119\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,339.07\n", + "Adstocked value: 21,340.29\n", + "Saturated value: 0.0021\n", + "Final response: 1136.8136\n", + "Raw spend: 21339.066700802254\n", + "After adstock: 21340.288923024476\n", + "After hill transform: 0.002104676758003156\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,907.75\n", + "Adstocked value: 73,908.08\n", + "Saturated value: 0.3881\n", + "Final response: 55455.4831\n", + "Raw spend: 73907.74548452724\n", + "After adstock: 73908.07881786057\n", + "After hill transform: 0.388051364986025\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,422.67\n", + "Adstocked value: 33,423.00\n", + "Saturated value: 0.7346\n", + "Final response: 49350.2698\n", + "Raw spend: 33422.66501538746\n", + "After adstock: 33422.998348720794\n", + "After hill transform: 0.7346464698981378\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 117,136.69\n", + "Adstocked value: 117,136.87\n", + "Saturated value: 0.9990\n", + "Final response: 27955.4216\n", + "Raw spend: 117136.69390240415\n", + "After adstock: 117136.87037299239\n", + "After hill transform: 0.9990362055510122\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,289.06\n", + "Adstocked value: 21,290.28\n", + "Saturated value: 0.0021\n", + "Final response: 1128.8656\n", + "Raw spend: 21289.056100372403\n", + "After adstock: 21290.278322594626\n", + "After hill transform: 0.002089962003117416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,129.30\n", + "Adstocked value: 74,129.63\n", + "Saturated value: 0.3885\n", + "Final response: 55515.0669\n", + "Raw spend: 74129.29697193953\n", + "After adstock: 74129.63030527286\n", + "After hill transform: 0.38846830446780567\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 34,883.03\n", + "Adstocked value: 34,883.36\n", + "Saturated value: 0.7560\n", + "Final response: 50785.1541\n", + "Raw spend: 34883.025212042296\n", + "After adstock: 34883.35854537563\n", + "After hill transform: 0.7560066903292213\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 117,981.58\n", + "Adstocked value: 117,981.75\n", + "Saturated value: 0.9991\n", + "Final response: 27955.9537\n", + "Raw spend: 117981.57626101028\n", + "After adstock: 117981.75273159852\n", + "After hill transform: 0.9990552211774463\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,289.06\n", + "Adstocked value: 21,290.28\n", + "Saturated value: 0.0021\n", + "Final response: 1128.8656\n", + "Raw spend: 21289.056100372403\n", + "After adstock: 21290.278322594626\n", + "After hill transform: 0.002089962003117416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,129.30\n", + "Adstocked value: 74,129.63\n", + "Saturated value: 0.3885\n", + "Final response: 55515.0669\n", + "Raw spend: 74129.29697193953\n", + "After adstock: 74129.63030527286\n", + "After hill transform: 0.38846830446780567\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 34,883.03\n", + "Adstocked value: 34,883.36\n", + "Saturated value: 0.7560\n", + "Final response: 50785.1541\n", + "Raw spend: 34883.025212042296\n", + "After adstock: 34883.35854537563\n", + "After hill transform: 0.7560066903292213\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 117,981.58\n", + "Adstocked value: 117,981.75\n", + "Saturated value: 0.9991\n", + "Final response: 27955.9537\n", + "Raw spend: 117981.57626101028\n", + "After adstock: 117981.75273159852\n", + "After hill transform: 0.9990552211774463\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,289.06\n", + "Adstocked value: 21,290.28\n", + "Saturated value: 0.0021\n", + "Final response: 1128.8656\n", + "Raw spend: 21289.056100387304\n", + "After adstock: 21290.278322609527\n", + "After hill transform: 0.0020899620031217905\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,129.30\n", + "Adstocked value: 74,129.63\n", + "Saturated value: 0.3885\n", + "Final response: 55515.0669\n", + "Raw spend: 74129.29697193953\n", + "After adstock: 74129.63030527286\n", + "After hill transform: 0.38846830446780567\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 34,883.03\n", + "Adstocked value: 34,883.36\n", + "Saturated value: 0.7560\n", + "Final response: 50785.1541\n", + "Raw spend: 34883.025212042296\n", + "After adstock: 34883.35854537563\n", + "After hill transform: 0.7560066903292213\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 117,981.58\n", + "Adstocked value: 117,981.75\n", + "Saturated value: 0.9991\n", + "Final response: 27955.9537\n", + "Raw spend: 117981.57626101028\n", + "After adstock: 117981.75273159852\n", + "After hill transform: 0.9990552211774463\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,289.06\n", + "Adstocked value: 21,290.28\n", + "Saturated value: 0.0021\n", + "Final response: 1128.8656\n", + "Raw spend: 21289.056100372403\n", + "After adstock: 21290.278322594626\n", + "After hill transform: 0.002089962003117416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,129.30\n", + "Adstocked value: 74,129.63\n", + "Saturated value: 0.3885\n", + "Final response: 55515.0669\n", + "Raw spend: 74129.29697195443\n", + "After adstock: 74129.63030528776\n", + "After hill transform: 0.38846830446783365\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 34,883.03\n", + "Adstocked value: 34,883.36\n", + "Saturated value: 0.7560\n", + "Final response: 50785.1541\n", + "Raw spend: 34883.025212042296\n", + "After adstock: 34883.35854537563\n", + "After hill transform: 0.7560066903292213\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 117,981.58\n", + "Adstocked value: 117,981.75\n", + "Saturated value: 0.9991\n", + "Final response: 27955.9537\n", + "Raw spend: 117981.57626101028\n", + "After adstock: 117981.75273159852\n", + "After hill transform: 0.9990552211774463\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,289.06\n", + "Adstocked value: 21,290.28\n", + "Saturated value: 0.0021\n", + "Final response: 1128.8656\n", + "Raw spend: 21289.056100372403\n", + "After adstock: 21290.278322594626\n", + "After hill transform: 0.002089962003117416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,129.30\n", + "Adstocked value: 74,129.63\n", + "Saturated value: 0.3885\n", + "Final response: 55515.0669\n", + "Raw spend: 74129.29697193953\n", + "After adstock: 74129.63030527286\n", + "After hill transform: 0.38846830446780567\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 34,883.03\n", + "Adstocked value: 34,883.36\n", + "Saturated value: 0.7560\n", + "Final response: 50785.1541\n", + "Raw spend: 34883.0252120572\n", + "After adstock: 34883.35854539053\n", + "After hill transform: 0.7560066903294287\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 117,981.58\n", + "Adstocked value: 117,981.75\n", + "Saturated value: 0.9991\n", + "Final response: 27955.9537\n", + "Raw spend: 117981.57626101028\n", + "After adstock: 117981.75273159852\n", + "After hill transform: 0.9990552211774463\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,289.06\n", + "Adstocked value: 21,290.28\n", + "Saturated value: 0.0021\n", + "Final response: 1128.8656\n", + "Raw spend: 21289.056100372403\n", + "After adstock: 21290.278322594626\n", + "After hill transform: 0.002089962003117416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,129.30\n", + "Adstocked value: 74,129.63\n", + "Saturated value: 0.3885\n", + "Final response: 55515.0669\n", + "Raw spend: 74129.29697193953\n", + "After adstock: 74129.63030527286\n", + "After hill transform: 0.38846830446780567\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 34,883.03\n", + "Adstocked value: 34,883.36\n", + "Saturated value: 0.7560\n", + "Final response: 50785.1541\n", + "Raw spend: 34883.025212042296\n", + "After adstock: 34883.35854537563\n", + "After hill transform: 0.7560066903292213\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 117,981.58\n", + "Adstocked value: 117,981.75\n", + "Saturated value: 0.9991\n", + "Final response: 27955.9537\n", + "Raw spend: 117981.57626102518\n", + "After adstock: 117981.75273161342\n", + "After hill transform: 0.9990552211774466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,289.06\n", + "Adstocked value: 21,290.28\n", + "Saturated value: 0.0021\n", + "Final response: 1128.8656\n", + "Raw spend: 21289.056100372403\n", + "After adstock: 21290.278322594626\n", + "After hill transform: 0.002089962003117416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,129.30\n", + "Adstocked value: 74,129.63\n", + "Saturated value: 0.3885\n", + "Final response: 55515.0669\n", + "Raw spend: 74129.29697193953\n", + "After adstock: 74129.63030527286\n", + "After hill transform: 0.38846830446780567\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 34,883.03\n", + "Adstocked value: 34,883.36\n", + "Saturated value: 0.7560\n", + "Final response: 50785.1541\n", + "Raw spend: 34883.025212042296\n", + "After adstock: 34883.35854537563\n", + "After hill transform: 0.7560066903292213\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 117,981.58\n", + "Adstocked value: 117,981.75\n", + "Saturated value: 0.9991\n", + "Final response: 27955.9537\n", + "Raw spend: 117981.57626101028\n", + "After adstock: 117981.75273159852\n", + "After hill transform: 0.9990552211774463\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,289.06\n", + "Adstocked value: 21,290.28\n", + "Saturated value: 0.0021\n", + "Final response: 1128.8656\n", + "Raw spend: 21289.056100387304\n", + "After adstock: 21290.278322609527\n", + "After hill transform: 0.0020899620031217905\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,129.30\n", + "Adstocked value: 74,129.63\n", + "Saturated value: 0.3885\n", + "Final response: 55515.0669\n", + "Raw spend: 74129.29697193953\n", + "After adstock: 74129.63030527286\n", + "After hill transform: 0.38846830446780567\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 34,883.03\n", + "Adstocked value: 34,883.36\n", + "Saturated value: 0.7560\n", + "Final response: 50785.1541\n", + "Raw spend: 34883.025212042296\n", + "After adstock: 34883.35854537563\n", + "After hill transform: 0.7560066903292213\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 117,981.58\n", + "Adstocked value: 117,981.75\n", + "Saturated value: 0.9991\n", + "Final response: 27955.9537\n", + "Raw spend: 117981.57626101028\n", + "After adstock: 117981.75273159852\n", + "After hill transform: 0.9990552211774463\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,289.06\n", + "Adstocked value: 21,290.28\n", + "Saturated value: 0.0021\n", + "Final response: 1128.8656\n", + "Raw spend: 21289.056100372403\n", + "After adstock: 21290.278322594626\n", + "After hill transform: 0.002089962003117416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,129.30\n", + "Adstocked value: 74,129.63\n", + "Saturated value: 0.3885\n", + "Final response: 55515.0669\n", + "Raw spend: 74129.29697195443\n", + "After adstock: 74129.63030528776\n", + "After hill transform: 0.38846830446783365\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 34,883.03\n", + "Adstocked value: 34,883.36\n", + "Saturated value: 0.7560\n", + "Final response: 50785.1541\n", + "Raw spend: 34883.025212042296\n", + "After adstock: 34883.35854537563\n", + "After hill transform: 0.7560066903292213\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 117,981.58\n", + "Adstocked value: 117,981.75\n", + "Saturated value: 0.9991\n", + "Final response: 27955.9537\n", + "Raw spend: 117981.57626101028\n", + "After adstock: 117981.75273159852\n", + "After hill transform: 0.9990552211774463\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,289.06\n", + "Adstocked value: 21,290.28\n", + "Saturated value: 0.0021\n", + "Final response: 1128.8656\n", + "Raw spend: 21289.056100372403\n", + "After adstock: 21290.278322594626\n", + "After hill transform: 0.002089962003117416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,129.30\n", + "Adstocked value: 74,129.63\n", + "Saturated value: 0.3885\n", + "Final response: 55515.0669\n", + "Raw spend: 74129.29697193953\n", + "After adstock: 74129.63030527286\n", + "After hill transform: 0.38846830446780567\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 34,883.03\n", + "Adstocked value: 34,883.36\n", + "Saturated value: 0.7560\n", + "Final response: 50785.1541\n", + "Raw spend: 34883.0252120572\n", + "After adstock: 34883.35854539053\n", + "After hill transform: 0.7560066903294287\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 117,981.58\n", + "Adstocked value: 117,981.75\n", + "Saturated value: 0.9991\n", + "Final response: 27955.9537\n", + "Raw spend: 117981.57626101028\n", + "After adstock: 117981.75273159852\n", + "After hill transform: 0.9990552211774463\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,289.06\n", + "Adstocked value: 21,290.28\n", + "Saturated value: 0.0021\n", + "Final response: 1128.8656\n", + "Raw spend: 21289.056100372403\n", + "After adstock: 21290.278322594626\n", + "After hill transform: 0.002089962003117416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,129.30\n", + "Adstocked value: 74,129.63\n", + "Saturated value: 0.3885\n", + "Final response: 55515.0669\n", + "Raw spend: 74129.29697193953\n", + "After adstock: 74129.63030527286\n", + "After hill transform: 0.38846830446780567\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 34,883.03\n", + "Adstocked value: 34,883.36\n", + "Saturated value: 0.7560\n", + "Final response: 50785.1541\n", + "Raw spend: 34883.025212042296\n", + "After adstock: 34883.35854537563\n", + "After hill transform: 0.7560066903292213\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 117,981.58\n", + "Adstocked value: 117,981.75\n", + "Saturated value: 0.9991\n", + "Final response: 27955.9537\n", + "Raw spend: 117981.57626102518\n", + "After adstock: 117981.75273161342\n", + "After hill transform: 0.9990552211774466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,171.65\n", + "Adstocked value: 21,172.87\n", + "Saturated value: 0.0021\n", + "Final response: 1110.3523\n", + "Raw spend: 21171.652696655372\n", + "After adstock: 21172.874918877595\n", + "After hill transform: 0.002055686651486429\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,805.10\n", + "Adstocked value: 74,805.43\n", + "Saturated value: 0.3897\n", + "Final response: 55695.8642\n", + "Raw spend: 74805.09688948211\n", + "After adstock: 74805.43022281544\n", + "After hill transform: 0.389733438499278\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,936.80\n", + "Adstocked value: 38,937.14\n", + "Saturated value: 0.8054\n", + "Final response: 54102.5050\n", + "Raw spend: 38936.803815544255\n", + "After adstock: 38937.13714887759\n", + "After hill transform: 0.8053900101888666\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 120,693.33\n", + "Adstocked value: 120,693.50\n", + "Saturated value: 0.9991\n", + "Final response: 27957.5681\n", + "Raw spend: 120693.3262522239\n", + "After adstock: 120693.50272281213\n", + "After hill transform: 0.9991129153906638\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,171.65\n", + "Adstocked value: 21,172.87\n", + "Saturated value: 0.0021\n", + "Final response: 1110.3523\n", + "Raw spend: 21171.652696655372\n", + "After adstock: 21172.874918877595\n", + "After hill transform: 0.002055686651486429\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,805.10\n", + "Adstocked value: 74,805.43\n", + "Saturated value: 0.3897\n", + "Final response: 55695.8642\n", + "Raw spend: 74805.09688948211\n", + "After adstock: 74805.43022281544\n", + "After hill transform: 0.389733438499278\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,936.80\n", + "Adstocked value: 38,937.14\n", + "Saturated value: 0.8054\n", + "Final response: 54102.5050\n", + "Raw spend: 38936.803815544255\n", + "After adstock: 38937.13714887759\n", + "After hill transform: 0.8053900101888666\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 120,693.33\n", + "Adstocked value: 120,693.50\n", + "Saturated value: 0.9991\n", + "Final response: 27957.5681\n", + "Raw spend: 120693.3262522239\n", + "After adstock: 120693.50272281213\n", + "After hill transform: 0.9991129153906638\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,245.89\n", + "Adstocked value: 21,247.12\n", + "Saturated value: 0.0021\n", + "Final response: 1122.0358\n", + "Raw spend: 21245.89430339557\n", + "After adstock: 21247.116525617792\n", + "After hill transform: 0.002077317402721411\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,377.75\n", + "Adstocked value: 74,378.08\n", + "Saturated value: 0.3889\n", + "Final response: 55581.7006\n", + "Raw spend: 74377.74580659375\n", + "After adstock: 74378.07913992708\n", + "After hill transform: 0.3889345758985312\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 36,373.34\n", + "Adstocked value: 36,373.68\n", + "Saturated value: 0.7757\n", + "Final response: 52111.1277\n", + "Raw spend: 36373.342899041425\n", + "After adstock: 36373.67623237476\n", + "After hill transform: 0.7757456271120605\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 118,978.52\n", + "Adstocked value: 118,978.69\n", + "Saturated value: 0.9991\n", + "Final response: 27956.5634\n", + "Raw spend: 118978.51501122573\n", + "After adstock: 118978.69148181396\n", + "After hill transform: 0.9990770089489721\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,245.89\n", + "Adstocked value: 21,247.12\n", + "Saturated value: 0.0021\n", + "Final response: 1122.0358\n", + "Raw spend: 21245.89430339557\n", + "After adstock: 21247.116525617792\n", + "After hill transform: 0.002077317402721411\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,377.75\n", + "Adstocked value: 74,378.08\n", + "Saturated value: 0.3889\n", + "Final response: 55581.7006\n", + "Raw spend: 74377.74580659375\n", + "After adstock: 74378.07913992708\n", + "After hill transform: 0.3889345758985312\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 36,373.34\n", + "Adstocked value: 36,373.68\n", + "Saturated value: 0.7757\n", + "Final response: 52111.1277\n", + "Raw spend: 36373.342899041425\n", + "After adstock: 36373.67623237476\n", + "After hill transform: 0.7757456271120605\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 118,978.52\n", + "Adstocked value: 118,978.69\n", + "Saturated value: 0.9991\n", + "Final response: 27956.5634\n", + "Raw spend: 118978.51501122573\n", + "After adstock: 118978.69148181396\n", + "After hill transform: 0.9990770089489721\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,245.89\n", + "Adstocked value: 21,247.12\n", + "Saturated value: 0.0021\n", + "Final response: 1122.0358\n", + "Raw spend: 21245.89430341047\n", + "After adstock: 21247.116525632693\n", + "After hill transform: 0.0020773174027257676\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,377.75\n", + "Adstocked value: 74,378.08\n", + "Saturated value: 0.3889\n", + "Final response: 55581.7006\n", + "Raw spend: 74377.74580659375\n", + "After adstock: 74378.07913992708\n", + "After hill transform: 0.3889345758985312\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 36,373.34\n", + "Adstocked value: 36,373.68\n", + "Saturated value: 0.7757\n", + "Final response: 52111.1277\n", + "Raw spend: 36373.342899041425\n", + "After adstock: 36373.67623237476\n", + "After hill transform: 0.7757456271120605\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 118,978.52\n", + "Adstocked value: 118,978.69\n", + "Saturated value: 0.9991\n", + "Final response: 27956.5634\n", + "Raw spend: 118978.51501122573\n", + "After adstock: 118978.69148181396\n", + "After hill transform: 0.9990770089489721\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,245.89\n", + "Adstocked value: 21,247.12\n", + "Saturated value: 0.0021\n", + "Final response: 1122.0358\n", + "Raw spend: 21245.89430339557\n", + "After adstock: 21247.116525617792\n", + "After hill transform: 0.002077317402721411\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,377.75\n", + "Adstocked value: 74,378.08\n", + "Saturated value: 0.3889\n", + "Final response: 55581.7006\n", + "Raw spend: 74377.74580660865\n", + "After adstock: 74378.07913994198\n", + "After hill transform: 0.3889345758985592\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 36,373.34\n", + "Adstocked value: 36,373.68\n", + "Saturated value: 0.7757\n", + "Final response: 52111.1277\n", + "Raw spend: 36373.342899041425\n", + "After adstock: 36373.67623237476\n", + "After hill transform: 0.7757456271120605\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 118,978.52\n", + "Adstocked value: 118,978.69\n", + "Saturated value: 0.9991\n", + "Final response: 27956.5634\n", + "Raw spend: 118978.51501122573\n", + "After adstock: 118978.69148181396\n", + "After hill transform: 0.9990770089489721\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,245.89\n", + "Adstocked value: 21,247.12\n", + "Saturated value: 0.0021\n", + "Final response: 1122.0358\n", + "Raw spend: 21245.89430339557\n", + "After adstock: 21247.116525617792\n", + "After hill transform: 0.002077317402721411\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,377.75\n", + "Adstocked value: 74,378.08\n", + "Saturated value: 0.3889\n", + "Final response: 55581.7006\n", + "Raw spend: 74377.74580659375\n", + "After adstock: 74378.07913992708\n", + "After hill transform: 0.3889345758985312\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 36,373.34\n", + "Adstocked value: 36,373.68\n", + "Saturated value: 0.7757\n", + "Final response: 52111.1277\n", + "Raw spend: 36373.342899056326\n", + "After adstock: 36373.67623238966\n", + "After hill transform: 0.7757456271122481\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 118,978.52\n", + "Adstocked value: 118,978.69\n", + "Saturated value: 0.9991\n", + "Final response: 27956.5634\n", + "Raw spend: 118978.51501122573\n", + "After adstock: 118978.69148181396\n", + "After hill transform: 0.9990770089489721\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,245.89\n", + "Adstocked value: 21,247.12\n", + "Saturated value: 0.0021\n", + "Final response: 1122.0358\n", + "Raw spend: 21245.89430339557\n", + "After adstock: 21247.116525617792\n", + "After hill transform: 0.002077317402721411\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,377.75\n", + "Adstocked value: 74,378.08\n", + "Saturated value: 0.3889\n", + "Final response: 55581.7006\n", + "Raw spend: 74377.74580659375\n", + "After adstock: 74378.07913992708\n", + "After hill transform: 0.3889345758985312\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 36,373.34\n", + "Adstocked value: 36,373.68\n", + "Saturated value: 0.7757\n", + "Final response: 52111.1277\n", + "Raw spend: 36373.342899041425\n", + "After adstock: 36373.67623237476\n", + "After hill transform: 0.7757456271120605\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 118,978.52\n", + "Adstocked value: 118,978.69\n", + "Saturated value: 0.9991\n", + "Final response: 27956.5634\n", + "Raw spend: 118978.51501124063\n", + "After adstock: 118978.69148182886\n", + "After hill transform: 0.9990770089489724\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,245.89\n", + "Adstocked value: 21,247.12\n", + "Saturated value: 0.0021\n", + "Final response: 1122.0358\n", + "Raw spend: 21245.89430339557\n", + "After adstock: 21247.116525617792\n", + "After hill transform: 0.002077317402721411\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,377.75\n", + "Adstocked value: 74,378.08\n", + "Saturated value: 0.3889\n", + "Final response: 55581.7006\n", + "Raw spend: 74377.74580659375\n", + "After adstock: 74378.07913992708\n", + "After hill transform: 0.3889345758985312\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 36,373.34\n", + "Adstocked value: 36,373.68\n", + "Saturated value: 0.7757\n", + "Final response: 52111.1277\n", + "Raw spend: 36373.342899041425\n", + "After adstock: 36373.67623237476\n", + "After hill transform: 0.7757456271120605\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 118,978.52\n", + "Adstocked value: 118,978.69\n", + "Saturated value: 0.9991\n", + "Final response: 27956.5634\n", + "Raw spend: 118978.51501122573\n", + "After adstock: 118978.69148181396\n", + "After hill transform: 0.9990770089489721\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,245.89\n", + "Adstocked value: 21,247.12\n", + "Saturated value: 0.0021\n", + "Final response: 1122.0358\n", + "Raw spend: 21245.89430341047\n", + "After adstock: 21247.116525632693\n", + "After hill transform: 0.0020773174027257676\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,377.75\n", + "Adstocked value: 74,378.08\n", + "Saturated value: 0.3889\n", + "Final response: 55581.7006\n", + "Raw spend: 74377.74580659375\n", + "After adstock: 74378.07913992708\n", + "After hill transform: 0.3889345758985312\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 36,373.34\n", + "Adstocked value: 36,373.68\n", + "Saturated value: 0.7757\n", + "Final response: 52111.1277\n", + "Raw spend: 36373.342899041425\n", + "After adstock: 36373.67623237476\n", + "After hill transform: 0.7757456271120605\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 118,978.52\n", + "Adstocked value: 118,978.69\n", + "Saturated value: 0.9991\n", + "Final response: 27956.5634\n", + "Raw spend: 118978.51501122573\n", + "After adstock: 118978.69148181396\n", + "After hill transform: 0.9990770089489721\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,245.89\n", + "Adstocked value: 21,247.12\n", + "Saturated value: 0.0021\n", + "Final response: 1122.0358\n", + "Raw spend: 21245.89430339557\n", + "After adstock: 21247.116525617792\n", + "After hill transform: 0.002077317402721411\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,377.75\n", + "Adstocked value: 74,378.08\n", + "Saturated value: 0.3889\n", + "Final response: 55581.7006\n", + "Raw spend: 74377.74580660865\n", + "After adstock: 74378.07913994198\n", + "After hill transform: 0.3889345758985592\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 36,373.34\n", + "Adstocked value: 36,373.68\n", + "Saturated value: 0.7757\n", + "Final response: 52111.1277\n", + "Raw spend: 36373.342899041425\n", + "After adstock: 36373.67623237476\n", + "After hill transform: 0.7757456271120605\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 118,978.52\n", + "Adstocked value: 118,978.69\n", + "Saturated value: 0.9991\n", + "Final response: 27956.5634\n", + "Raw spend: 118978.51501122573\n", + "After adstock: 118978.69148181396\n", + "After hill transform: 0.9990770089489721\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,245.89\n", + "Adstocked value: 21,247.12\n", + "Saturated value: 0.0021\n", + "Final response: 1122.0358\n", + "Raw spend: 21245.89430339557\n", + "After adstock: 21247.116525617792\n", + "After hill transform: 0.002077317402721411\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,377.75\n", + "Adstocked value: 74,378.08\n", + "Saturated value: 0.3889\n", + "Final response: 55581.7006\n", + "Raw spend: 74377.74580659375\n", + "After adstock: 74378.07913992708\n", + "After hill transform: 0.3889345758985312\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 36,373.34\n", + "Adstocked value: 36,373.68\n", + "Saturated value: 0.7757\n", + "Final response: 52111.1277\n", + "Raw spend: 36373.342899056326\n", + "After adstock: 36373.67623238966\n", + "After hill transform: 0.7757456271122481\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 118,978.52\n", + "Adstocked value: 118,978.69\n", + "Saturated value: 0.9991\n", + "Final response: 27956.5634\n", + "Raw spend: 118978.51501122573\n", + "After adstock: 118978.69148181396\n", + "After hill transform: 0.9990770089489721\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,245.89\n", + "Adstocked value: 21,247.12\n", + "Saturated value: 0.0021\n", + "Final response: 1122.0358\n", + "Raw spend: 21245.89430339557\n", + "After adstock: 21247.116525617792\n", + "After hill transform: 0.002077317402721411\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,377.75\n", + "Adstocked value: 74,378.08\n", + "Saturated value: 0.3889\n", + "Final response: 55581.7006\n", + "Raw spend: 74377.74580659375\n", + "After adstock: 74378.07913992708\n", + "After hill transform: 0.3889345758985312\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 36,373.34\n", + "Adstocked value: 36,373.68\n", + "Saturated value: 0.7757\n", + "Final response: 52111.1277\n", + "Raw spend: 36373.342899041425\n", + "After adstock: 36373.67623237476\n", + "After hill transform: 0.7757456271120605\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 118,978.52\n", + "Adstocked value: 118,978.69\n", + "Saturated value: 0.9991\n", + "Final response: 27956.5634\n", + "Raw spend: 118978.51501124063\n", + "After adstock: 118978.69148182886\n", + "After hill transform: 0.9990770089489724\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,078.50\n", + "Adstocked value: 21,079.72\n", + "Saturated value: 0.0020\n", + "Final response: 1095.8065\n", + "Raw spend: 21078.495997000777\n", + "After adstock: 21079.718219223\n", + "After hill transform: 0.002028756975881654\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,756.80\n", + "Adstocked value: 74,757.13\n", + "Saturated value: 0.3896\n", + "Final response: 55682.9902\n", + "Raw spend: 74756.79897466264\n", + "After adstock: 74757.13230799597\n", + "After hill transform: 0.3896433528625145\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 39,807.37\n", + "Adstocked value: 39,807.70\n", + "Saturated value: 0.8144\n", + "Final response: 54704.5280\n", + "Raw spend: 39807.36671265095\n", + "After adstock: 39807.70004598429\n", + "After hill transform: 0.814351948718691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 120,101.75\n", + "Adstocked value: 120,101.93\n", + "Saturated value: 0.9991\n", + "Final response: 27957.2276\n", + "Raw spend: 120101.75182711172\n", + "After adstock: 120101.92829769995\n", + "After hill transform: 0.9991007465105213\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,078.50\n", + "Adstocked value: 21,079.72\n", + "Saturated value: 0.0020\n", + "Final response: 1095.8065\n", + "Raw spend: 21078.495997000777\n", + "After adstock: 21079.718219223\n", + "After hill transform: 0.002028756975881654\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,756.80\n", + "Adstocked value: 74,757.13\n", + "Saturated value: 0.3896\n", + "Final response: 55682.9902\n", + "Raw spend: 74756.79897466264\n", + "After adstock: 74757.13230799597\n", + "After hill transform: 0.3896433528625145\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 39,807.37\n", + "Adstocked value: 39,807.70\n", + "Saturated value: 0.8144\n", + "Final response: 54704.5280\n", + "Raw spend: 39807.36671265095\n", + "After adstock: 39807.70004598429\n", + "After hill transform: 0.814351948718691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 120,101.75\n", + "Adstocked value: 120,101.93\n", + "Saturated value: 0.9991\n", + "Final response: 27957.2276\n", + "Raw spend: 120101.75182711172\n", + "After adstock: 120101.92829769995\n", + "After hill transform: 0.9991007465105213\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,078.50\n", + "Adstocked value: 21,079.72\n", + "Saturated value: 0.0020\n", + "Final response: 1095.8065\n", + "Raw spend: 21078.495997015678\n", + "After adstock: 21079.7182192379\n", + "After hill transform: 0.0020287569758859437\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,756.80\n", + "Adstocked value: 74,757.13\n", + "Saturated value: 0.3896\n", + "Final response: 55682.9902\n", + "Raw spend: 74756.79897466264\n", + "After adstock: 74757.13230799597\n", + "After hill transform: 0.3896433528625145\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 39,807.37\n", + "Adstocked value: 39,807.70\n", + "Saturated value: 0.8144\n", + "Final response: 54704.5280\n", + "Raw spend: 39807.36671265095\n", + "After adstock: 39807.70004598429\n", + "After hill transform: 0.814351948718691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 120,101.75\n", + "Adstocked value: 120,101.93\n", + "Saturated value: 0.9991\n", + "Final response: 27957.2276\n", + "Raw spend: 120101.75182711172\n", + "After adstock: 120101.92829769995\n", + "After hill transform: 0.9991007465105213\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,078.50\n", + "Adstocked value: 21,079.72\n", + "Saturated value: 0.0020\n", + "Final response: 1095.8065\n", + "Raw spend: 21078.495997000777\n", + "After adstock: 21079.718219223\n", + "After hill transform: 0.002028756975881654\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,756.80\n", + "Adstocked value: 74,757.13\n", + "Saturated value: 0.3896\n", + "Final response: 55682.9902\n", + "Raw spend: 74756.79897467754\n", + "After adstock: 74757.13230801087\n", + "After hill transform: 0.3896433528625423\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 39,807.37\n", + "Adstocked value: 39,807.70\n", + "Saturated value: 0.8144\n", + "Final response: 54704.5280\n", + "Raw spend: 39807.36671265095\n", + "After adstock: 39807.70004598429\n", + "After hill transform: 0.814351948718691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 120,101.75\n", + "Adstocked value: 120,101.93\n", + "Saturated value: 0.9991\n", + "Final response: 27957.2276\n", + "Raw spend: 120101.75182711172\n", + "After adstock: 120101.92829769995\n", + "After hill transform: 0.9991007465105213\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,078.50\n", + "Adstocked value: 21,079.72\n", + "Saturated value: 0.0020\n", + "Final response: 1095.8065\n", + "Raw spend: 21078.495997000777\n", + "After adstock: 21079.718219223\n", + "After hill transform: 0.002028756975881654\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,756.80\n", + "Adstocked value: 74,757.13\n", + "Saturated value: 0.3896\n", + "Final response: 55682.9902\n", + "Raw spend: 74756.79897466264\n", + "After adstock: 74757.13230799597\n", + "After hill transform: 0.3896433528625145\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 39,807.37\n", + "Adstocked value: 39,807.70\n", + "Saturated value: 0.8144\n", + "Final response: 54704.5280\n", + "Raw spend: 39807.366712665855\n", + "After adstock: 39807.70004599919\n", + "After hill transform: 0.81435194871884\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 120,101.75\n", + "Adstocked value: 120,101.93\n", + "Saturated value: 0.9991\n", + "Final response: 27957.2276\n", + "Raw spend: 120101.75182711172\n", + "After adstock: 120101.92829769995\n", + "After hill transform: 0.9991007465105213\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,078.50\n", + "Adstocked value: 21,079.72\n", + "Saturated value: 0.0020\n", + "Final response: 1095.8065\n", + "Raw spend: 21078.495997000777\n", + "After adstock: 21079.718219223\n", + "After hill transform: 0.002028756975881654\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,756.80\n", + "Adstocked value: 74,757.13\n", + "Saturated value: 0.3896\n", + "Final response: 55682.9902\n", + "Raw spend: 74756.79897466264\n", + "After adstock: 74757.13230799597\n", + "After hill transform: 0.3896433528625145\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 39,807.37\n", + "Adstocked value: 39,807.70\n", + "Saturated value: 0.8144\n", + "Final response: 54704.5280\n", + "Raw spend: 39807.36671265095\n", + "After adstock: 39807.70004598429\n", + "After hill transform: 0.814351948718691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 120,101.75\n", + "Adstocked value: 120,101.93\n", + "Saturated value: 0.9991\n", + "Final response: 27957.2276\n", + "Raw spend: 120101.75182712662\n", + "After adstock: 120101.92829771485\n", + "After hill transform: 0.9991007465105216\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,078.50\n", + "Adstocked value: 21,079.72\n", + "Saturated value: 0.0020\n", + "Final response: 1095.8065\n", + "Raw spend: 21078.495997000777\n", + "After adstock: 21079.718219223\n", + "After hill transform: 0.002028756975881654\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,756.80\n", + "Adstocked value: 74,757.13\n", + "Saturated value: 0.3896\n", + "Final response: 55682.9902\n", + "Raw spend: 74756.79897466264\n", + "After adstock: 74757.13230799597\n", + "After hill transform: 0.3896433528625145\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 39,807.37\n", + "Adstocked value: 39,807.70\n", + "Saturated value: 0.8144\n", + "Final response: 54704.5280\n", + "Raw spend: 39807.36671265095\n", + "After adstock: 39807.70004598429\n", + "After hill transform: 0.814351948718691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 120,101.75\n", + "Adstocked value: 120,101.93\n", + "Saturated value: 0.9991\n", + "Final response: 27957.2276\n", + "Raw spend: 120101.75182711172\n", + "After adstock: 120101.92829769995\n", + "After hill transform: 0.9991007465105213\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,078.50\n", + "Adstocked value: 21,079.72\n", + "Saturated value: 0.0020\n", + "Final response: 1095.8065\n", + "Raw spend: 21078.495997015678\n", + "After adstock: 21079.7182192379\n", + "After hill transform: 0.0020287569758859437\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,756.80\n", + "Adstocked value: 74,757.13\n", + "Saturated value: 0.3896\n", + "Final response: 55682.9902\n", + "Raw spend: 74756.79897466264\n", + "After adstock: 74757.13230799597\n", + "After hill transform: 0.3896433528625145\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 39,807.37\n", + "Adstocked value: 39,807.70\n", + "Saturated value: 0.8144\n", + "Final response: 54704.5280\n", + "Raw spend: 39807.36671265095\n", + "After adstock: 39807.70004598429\n", + "After hill transform: 0.814351948718691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 120,101.75\n", + "Adstocked value: 120,101.93\n", + "Saturated value: 0.9991\n", + "Final response: 27957.2276\n", + "Raw spend: 120101.75182711172\n", + "After adstock: 120101.92829769995\n", + "After hill transform: 0.9991007465105213\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,078.50\n", + "Adstocked value: 21,079.72\n", + "Saturated value: 0.0020\n", + "Final response: 1095.8065\n", + "Raw spend: 21078.495997000777\n", + "After adstock: 21079.718219223\n", + "After hill transform: 0.002028756975881654\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,756.80\n", + "Adstocked value: 74,757.13\n", + "Saturated value: 0.3896\n", + "Final response: 55682.9902\n", + "Raw spend: 74756.79897467754\n", + "After adstock: 74757.13230801087\n", + "After hill transform: 0.3896433528625423\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 39,807.37\n", + "Adstocked value: 39,807.70\n", + "Saturated value: 0.8144\n", + "Final response: 54704.5280\n", + "Raw spend: 39807.36671265095\n", + "After adstock: 39807.70004598429\n", + "After hill transform: 0.814351948718691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 120,101.75\n", + "Adstocked value: 120,101.93\n", + "Saturated value: 0.9991\n", + "Final response: 27957.2276\n", + "Raw spend: 120101.75182711172\n", + "After adstock: 120101.92829769995\n", + "After hill transform: 0.9991007465105213\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,078.50\n", + "Adstocked value: 21,079.72\n", + "Saturated value: 0.0020\n", + "Final response: 1095.8065\n", + "Raw spend: 21078.495997000777\n", + "After adstock: 21079.718219223\n", + "After hill transform: 0.002028756975881654\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,756.80\n", + "Adstocked value: 74,757.13\n", + "Saturated value: 0.3896\n", + "Final response: 55682.9902\n", + "Raw spend: 74756.79897466264\n", + "After adstock: 74757.13230799597\n", + "After hill transform: 0.3896433528625145\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 39,807.37\n", + "Adstocked value: 39,807.70\n", + "Saturated value: 0.8144\n", + "Final response: 54704.5280\n", + "Raw spend: 39807.366712665855\n", + "After adstock: 39807.70004599919\n", + "After hill transform: 0.81435194871884\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 120,101.75\n", + "Adstocked value: 120,101.93\n", + "Saturated value: 0.9991\n", + "Final response: 27957.2276\n", + "Raw spend: 120101.75182711172\n", + "After adstock: 120101.92829769995\n", + "After hill transform: 0.9991007465105213\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,078.50\n", + "Adstocked value: 21,079.72\n", + "Saturated value: 0.0020\n", + "Final response: 1095.8065\n", + "Raw spend: 21078.495997000777\n", + "After adstock: 21079.718219223\n", + "After hill transform: 0.002028756975881654\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,756.80\n", + "Adstocked value: 74,757.13\n", + "Saturated value: 0.3896\n", + "Final response: 55682.9902\n", + "Raw spend: 74756.79897466264\n", + "After adstock: 74757.13230799597\n", + "After hill transform: 0.3896433528625145\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 39,807.37\n", + "Adstocked value: 39,807.70\n", + "Saturated value: 0.8144\n", + "Final response: 54704.5280\n", + "Raw spend: 39807.36671265095\n", + "After adstock: 39807.70004598429\n", + "After hill transform: 0.814351948718691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 120,101.75\n", + "Adstocked value: 120,101.93\n", + "Saturated value: 0.9991\n", + "Final response: 27957.2276\n", + "Raw spend: 120101.75182712662\n", + "After adstock: 120101.92829771485\n", + "After hill transform: 0.9991007465105216\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,974.98\n", + "Adstocked value: 20,976.20\n", + "Saturated value: 0.0020\n", + "Final response: 1079.7917\n", + "Raw spend: 20974.976366214196\n", + "After adstock: 20976.19858843642\n", + "After hill transform: 0.001999107373693095\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,952.62\n", + "Adstocked value: 74,952.95\n", + "Saturated value: 0.3900\n", + "Final response: 55735.1423\n", + "Raw spend: 74952.62115233355\n", + "After adstock: 74952.95448566688\n", + "After hill transform: 0.39000828862008546\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 41,776.26\n", + "Adstocked value: 41,776.59\n", + "Saturated value: 0.8328\n", + "Final response: 55944.0282\n", + "Raw spend: 41776.25674547005\n", + "After adstock: 41776.59007880338\n", + "After hill transform: 0.8328036085554501\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 120,613.85\n", + "Adstocked value: 120,614.03\n", + "Saturated value: 0.9991\n", + "Final response: 27957.5228\n", + "Raw spend: 120613.85203169267\n", + "After adstock: 120614.02850228091\n", + "After hill transform: 0.9991112936512522\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,974.98\n", + "Adstocked value: 20,976.20\n", + "Saturated value: 0.0020\n", + "Final response: 1079.7917\n", + "Raw spend: 20974.976366214196\n", + "After adstock: 20976.19858843642\n", + "After hill transform: 0.001999107373693095\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,952.62\n", + "Adstocked value: 74,952.95\n", + "Saturated value: 0.3900\n", + "Final response: 55735.1423\n", + "Raw spend: 74952.62115233355\n", + "After adstock: 74952.95448566688\n", + "After hill transform: 0.39000828862008546\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 41,776.26\n", + "Adstocked value: 41,776.59\n", + "Saturated value: 0.8328\n", + "Final response: 55944.0282\n", + "Raw spend: 41776.25674547005\n", + "After adstock: 41776.59007880338\n", + "After hill transform: 0.8328036085554501\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 120,613.85\n", + "Adstocked value: 120,614.03\n", + "Saturated value: 0.9991\n", + "Final response: 27957.5228\n", + "Raw spend: 120613.85203169267\n", + "After adstock: 120614.02850228091\n", + "After hill transform: 0.9991112936512522\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,974.98\n", + "Adstocked value: 20,976.20\n", + "Saturated value: 0.0020\n", + "Final response: 1079.7917\n", + "Raw spend: 20974.976366229097\n", + "After adstock: 20976.19858845132\n", + "After hill transform: 0.001999107373697342\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,952.62\n", + "Adstocked value: 74,952.95\n", + "Saturated value: 0.3900\n", + "Final response: 55735.1423\n", + "Raw spend: 74952.62115233355\n", + "After adstock: 74952.95448566688\n", + "After hill transform: 0.39000828862008546\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 41,776.26\n", + "Adstocked value: 41,776.59\n", + "Saturated value: 0.8328\n", + "Final response: 55944.0282\n", + "Raw spend: 41776.25674547005\n", + "After adstock: 41776.59007880338\n", + "After hill transform: 0.8328036085554501\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 120,613.85\n", + "Adstocked value: 120,614.03\n", + "Saturated value: 0.9991\n", + "Final response: 27957.5228\n", + "Raw spend: 120613.85203169267\n", + "After adstock: 120614.02850228091\n", + "After hill transform: 0.9991112936512522\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,974.98\n", + "Adstocked value: 20,976.20\n", + "Saturated value: 0.0020\n", + "Final response: 1079.7917\n", + "Raw spend: 20974.976366214196\n", + "After adstock: 20976.19858843642\n", + "After hill transform: 0.001999107373693095\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,952.62\n", + "Adstocked value: 74,952.95\n", + "Saturated value: 0.3900\n", + "Final response: 55735.1423\n", + "Raw spend: 74952.62115234845\n", + "After adstock: 74952.95448568178\n", + "After hill transform: 0.3900082886201132\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 41,776.26\n", + "Adstocked value: 41,776.59\n", + "Saturated value: 0.8328\n", + "Final response: 55944.0282\n", + "Raw spend: 41776.25674547005\n", + "After adstock: 41776.59007880338\n", + "After hill transform: 0.8328036085554501\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 120,613.85\n", + "Adstocked value: 120,614.03\n", + "Saturated value: 0.9991\n", + "Final response: 27957.5228\n", + "Raw spend: 120613.85203169267\n", + "After adstock: 120614.02850228091\n", + "After hill transform: 0.9991112936512522\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,974.98\n", + "Adstocked value: 20,976.20\n", + "Saturated value: 0.0020\n", + "Final response: 1079.7917\n", + "Raw spend: 20974.976366214196\n", + "After adstock: 20976.19858843642\n", + "After hill transform: 0.001999107373693095\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,952.62\n", + "Adstocked value: 74,952.95\n", + "Saturated value: 0.3900\n", + "Final response: 55735.1423\n", + "Raw spend: 74952.62115233355\n", + "After adstock: 74952.95448566688\n", + "After hill transform: 0.39000828862008546\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 41,776.26\n", + "Adstocked value: 41,776.59\n", + "Saturated value: 0.8328\n", + "Final response: 55944.0282\n", + "Raw spend: 41776.25674548495\n", + "After adstock: 41776.590078818284\n", + "After hill transform: 0.8328036085555809\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 120,613.85\n", + "Adstocked value: 120,614.03\n", + "Saturated value: 0.9991\n", + "Final response: 27957.5228\n", + "Raw spend: 120613.85203169267\n", + "After adstock: 120614.02850228091\n", + "After hill transform: 0.9991112936512522\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,974.98\n", + "Adstocked value: 20,976.20\n", + "Saturated value: 0.0020\n", + "Final response: 1079.7917\n", + "Raw spend: 20974.976366214196\n", + "After adstock: 20976.19858843642\n", + "After hill transform: 0.001999107373693095\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,952.62\n", + "Adstocked value: 74,952.95\n", + "Saturated value: 0.3900\n", + "Final response: 55735.1423\n", + "Raw spend: 74952.62115233355\n", + "After adstock: 74952.95448566688\n", + "After hill transform: 0.39000828862008546\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 41,776.26\n", + "Adstocked value: 41,776.59\n", + "Saturated value: 0.8328\n", + "Final response: 55944.0282\n", + "Raw spend: 41776.25674547005\n", + "After adstock: 41776.59007880338\n", + "After hill transform: 0.8328036085554501\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 120,613.85\n", + "Adstocked value: 120,614.03\n", + "Saturated value: 0.9991\n", + "Final response: 27957.5228\n", + "Raw spend: 120613.85203170757\n", + "After adstock: 120614.02850229581\n", + "After hill transform: 0.9991112936512524\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,974.98\n", + "Adstocked value: 20,976.20\n", + "Saturated value: 0.0020\n", + "Final response: 1079.7917\n", + "Raw spend: 20974.976366214196\n", + "After adstock: 20976.19858843642\n", + "After hill transform: 0.001999107373693095\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,952.62\n", + "Adstocked value: 74,952.95\n", + "Saturated value: 0.3900\n", + "Final response: 55735.1423\n", + "Raw spend: 74952.62115233355\n", + "After adstock: 74952.95448566688\n", + "After hill transform: 0.39000828862008546\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 41,776.26\n", + "Adstocked value: 41,776.59\n", + "Saturated value: 0.8328\n", + "Final response: 55944.0282\n", + "Raw spend: 41776.25674547005\n", + "After adstock: 41776.59007880338\n", + "After hill transform: 0.8328036085554501\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 120,613.85\n", + "Adstocked value: 120,614.03\n", + "Saturated value: 0.9991\n", + "Final response: 27957.5228\n", + "Raw spend: 120613.85203169267\n", + "After adstock: 120614.02850228091\n", + "After hill transform: 0.9991112936512522\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,974.98\n", + "Adstocked value: 20,976.20\n", + "Saturated value: 0.0020\n", + "Final response: 1079.7917\n", + "Raw spend: 20974.976366229097\n", + "After adstock: 20976.19858845132\n", + "After hill transform: 0.001999107373697342\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,952.62\n", + "Adstocked value: 74,952.95\n", + "Saturated value: 0.3900\n", + "Final response: 55735.1423\n", + "Raw spend: 74952.62115233355\n", + "After adstock: 74952.95448566688\n", + "After hill transform: 0.39000828862008546\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 41,776.26\n", + "Adstocked value: 41,776.59\n", + "Saturated value: 0.8328\n", + "Final response: 55944.0282\n", + "Raw spend: 41776.25674547005\n", + "After adstock: 41776.59007880338\n", + "After hill transform: 0.8328036085554501\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 120,613.85\n", + "Adstocked value: 120,614.03\n", + "Saturated value: 0.9991\n", + "Final response: 27957.5228\n", + "Raw spend: 120613.85203169267\n", + "After adstock: 120614.02850228091\n", + "After hill transform: 0.9991112936512522\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,974.98\n", + "Adstocked value: 20,976.20\n", + "Saturated value: 0.0020\n", + "Final response: 1079.7917\n", + "Raw spend: 20974.976366214196\n", + "After adstock: 20976.19858843642\n", + "After hill transform: 0.001999107373693095\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,952.62\n", + "Adstocked value: 74,952.95\n", + "Saturated value: 0.3900\n", + "Final response: 55735.1423\n", + "Raw spend: 74952.62115234845\n", + "After adstock: 74952.95448568178\n", + "After hill transform: 0.3900082886201132\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 41,776.26\n", + "Adstocked value: 41,776.59\n", + "Saturated value: 0.8328\n", + "Final response: 55944.0282\n", + "Raw spend: 41776.25674547005\n", + "After adstock: 41776.59007880338\n", + "After hill transform: 0.8328036085554501\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 120,613.85\n", + "Adstocked value: 120,614.03\n", + "Saturated value: 0.9991\n", + "Final response: 27957.5228\n", + "Raw spend: 120613.85203169267\n", + "After adstock: 120614.02850228091\n", + "After hill transform: 0.9991112936512522\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,974.98\n", + "Adstocked value: 20,976.20\n", + "Saturated value: 0.0020\n", + "Final response: 1079.7917\n", + "Raw spend: 20974.976366214196\n", + "After adstock: 20976.19858843642\n", + "After hill transform: 0.001999107373693095\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,952.62\n", + "Adstocked value: 74,952.95\n", + "Saturated value: 0.3900\n", + "Final response: 55735.1423\n", + "Raw spend: 74952.62115233355\n", + "After adstock: 74952.95448566688\n", + "After hill transform: 0.39000828862008546\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 41,776.26\n", + "Adstocked value: 41,776.59\n", + "Saturated value: 0.8328\n", + "Final response: 55944.0282\n", + "Raw spend: 41776.25674548495\n", + "After adstock: 41776.590078818284\n", + "After hill transform: 0.8328036085555809\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 120,613.85\n", + "Adstocked value: 120,614.03\n", + "Saturated value: 0.9991\n", + "Final response: 27957.5228\n", + "Raw spend: 120613.85203169267\n", + "After adstock: 120614.02850228091\n", + "After hill transform: 0.9991112936512522\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,974.98\n", + "Adstocked value: 20,976.20\n", + "Saturated value: 0.0020\n", + "Final response: 1079.7917\n", + "Raw spend: 20974.976366214196\n", + "After adstock: 20976.19858843642\n", + "After hill transform: 0.001999107373693095\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,952.62\n", + "Adstocked value: 74,952.95\n", + "Saturated value: 0.3900\n", + "Final response: 55735.1423\n", + "Raw spend: 74952.62115233355\n", + "After adstock: 74952.95448566688\n", + "After hill transform: 0.39000828862008546\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 41,776.26\n", + "Adstocked value: 41,776.59\n", + "Saturated value: 0.8328\n", + "Final response: 55944.0282\n", + "Raw spend: 41776.25674547005\n", + "After adstock: 41776.59007880338\n", + "After hill transform: 0.8328036085554501\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 120,613.85\n", + "Adstocked value: 120,614.03\n", + "Saturated value: 0.9991\n", + "Final response: 27957.5228\n", + "Raw spend: 120613.85203170757\n", + "After adstock: 120614.02850229581\n", + "After hill transform: 0.9991112936512524\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,750.35\n", + "Adstocked value: 20,751.57\n", + "Saturated value: 0.0019\n", + "Final response: 1045.5768\n", + "Raw spend: 20750.34871022693\n", + "After adstock: 20751.57093244915\n", + "After hill transform: 0.0019357625985755996\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,124.23\n", + "Adstocked value: 75,124.56\n", + "Saturated value: 0.3903\n", + "Final response: 55780.7475\n", + "Raw spend: 75124.22662573408\n", + "After adstock: 75124.55995906741\n", + "After hill transform: 0.3903274118576153\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 45,032.34\n", + "Adstocked value: 45,032.67\n", + "Saturated value: 0.8585\n", + "Final response: 57672.8156\n", + "Raw spend: 45032.3398262402\n", + "After adstock: 45032.67315957353\n", + "After hill transform: 0.8585389812008556\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 120,533.31\n", + "Adstocked value: 120,533.48\n", + "Saturated value: 0.9991\n", + "Final response: 27957.4767\n", + "Raw spend: 120533.30840419658\n", + "After adstock: 120533.48487478482\n", + "After hill transform: 0.9991096459737923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,750.35\n", + "Adstocked value: 20,751.57\n", + "Saturated value: 0.0019\n", + "Final response: 1045.5768\n", + "Raw spend: 20750.34871022693\n", + "After adstock: 20751.57093244915\n", + "After hill transform: 0.0019357625985755996\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,124.23\n", + "Adstocked value: 75,124.56\n", + "Saturated value: 0.3903\n", + "Final response: 55780.7475\n", + "Raw spend: 75124.22662573408\n", + "After adstock: 75124.55995906741\n", + "After hill transform: 0.3903274118576153\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 45,032.34\n", + "Adstocked value: 45,032.67\n", + "Saturated value: 0.8585\n", + "Final response: 57672.8156\n", + "Raw spend: 45032.3398262402\n", + "After adstock: 45032.67315957353\n", + "After hill transform: 0.8585389812008556\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 120,533.31\n", + "Adstocked value: 120,533.48\n", + "Saturated value: 0.9991\n", + "Final response: 27957.4767\n", + "Raw spend: 120533.30840419658\n", + "After adstock: 120533.48487478482\n", + "After hill transform: 0.9991096459737923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,750.35\n", + "Adstocked value: 20,751.57\n", + "Saturated value: 0.0019\n", + "Final response: 1045.5768\n", + "Raw spend: 20750.34871024183\n", + "After adstock: 20751.570932464052\n", + "After hill transform: 0.001935762598579757\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,124.23\n", + "Adstocked value: 75,124.56\n", + "Saturated value: 0.3903\n", + "Final response: 55780.7475\n", + "Raw spend: 75124.22662573408\n", + "After adstock: 75124.55995906741\n", + "After hill transform: 0.3903274118576153\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 45,032.34\n", + "Adstocked value: 45,032.67\n", + "Saturated value: 0.8585\n", + "Final response: 57672.8156\n", + "Raw spend: 45032.3398262402\n", + "After adstock: 45032.67315957353\n", + "After hill transform: 0.8585389812008556\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 120,533.31\n", + "Adstocked value: 120,533.48\n", + "Saturated value: 0.9991\n", + "Final response: 27957.4767\n", + "Raw spend: 120533.30840419658\n", + "After adstock: 120533.48487478482\n", + "After hill transform: 0.9991096459737923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,750.35\n", + "Adstocked value: 20,751.57\n", + "Saturated value: 0.0019\n", + "Final response: 1045.5768\n", + "Raw spend: 20750.34871022693\n", + "After adstock: 20751.57093244915\n", + "After hill transform: 0.0019357625985755996\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,124.23\n", + "Adstocked value: 75,124.56\n", + "Saturated value: 0.3903\n", + "Final response: 55780.7475\n", + "Raw spend: 75124.22662574898\n", + "After adstock: 75124.55995908231\n", + "After hill transform: 0.39032741185764297\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 45,032.34\n", + "Adstocked value: 45,032.67\n", + "Saturated value: 0.8585\n", + "Final response: 57672.8156\n", + "Raw spend: 45032.3398262402\n", + "After adstock: 45032.67315957353\n", + "After hill transform: 0.8585389812008556\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 120,533.31\n", + "Adstocked value: 120,533.48\n", + "Saturated value: 0.9991\n", + "Final response: 27957.4767\n", + "Raw spend: 120533.30840419658\n", + "After adstock: 120533.48487478482\n", + "After hill transform: 0.9991096459737923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,750.35\n", + "Adstocked value: 20,751.57\n", + "Saturated value: 0.0019\n", + "Final response: 1045.5768\n", + "Raw spend: 20750.34871022693\n", + "After adstock: 20751.57093244915\n", + "After hill transform: 0.0019357625985755996\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,124.23\n", + "Adstocked value: 75,124.56\n", + "Saturated value: 0.3903\n", + "Final response: 55780.7475\n", + "Raw spend: 75124.22662573408\n", + "After adstock: 75124.55995906741\n", + "After hill transform: 0.3903274118576153\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 45,032.34\n", + "Adstocked value: 45,032.67\n", + "Saturated value: 0.8585\n", + "Final response: 57672.8156\n", + "Raw spend: 45032.3398262551\n", + "After adstock: 45032.673159588434\n", + "After hill transform: 0.8585389812009614\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 120,533.31\n", + "Adstocked value: 120,533.48\n", + "Saturated value: 0.9991\n", + "Final response: 27957.4767\n", + "Raw spend: 120533.30840419658\n", + "After adstock: 120533.48487478482\n", + "After hill transform: 0.9991096459737923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,750.35\n", + "Adstocked value: 20,751.57\n", + "Saturated value: 0.0019\n", + "Final response: 1045.5768\n", + "Raw spend: 20750.34871022693\n", + "After adstock: 20751.57093244915\n", + "After hill transform: 0.0019357625985755996\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,124.23\n", + "Adstocked value: 75,124.56\n", + "Saturated value: 0.3903\n", + "Final response: 55780.7475\n", + "Raw spend: 75124.22662573408\n", + "After adstock: 75124.55995906741\n", + "After hill transform: 0.3903274118576153\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 45,032.34\n", + "Adstocked value: 45,032.67\n", + "Saturated value: 0.8585\n", + "Final response: 57672.8156\n", + "Raw spend: 45032.3398262402\n", + "After adstock: 45032.67315957353\n", + "After hill transform: 0.8585389812008556\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 120,533.31\n", + "Adstocked value: 120,533.48\n", + "Saturated value: 0.9991\n", + "Final response: 27957.4767\n", + "Raw spend: 120533.30840421148\n", + "After adstock: 120533.48487479972\n", + "After hill transform: 0.9991096459737925\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,750.35\n", + "Adstocked value: 20,751.57\n", + "Saturated value: 0.0019\n", + "Final response: 1045.5768\n", + "Raw spend: 20750.34871022693\n", + "After adstock: 20751.57093244915\n", + "After hill transform: 0.0019357625985755996\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,124.23\n", + "Adstocked value: 75,124.56\n", + "Saturated value: 0.3903\n", + "Final response: 55780.7475\n", + "Raw spend: 75124.22662573408\n", + "After adstock: 75124.55995906741\n", + "After hill transform: 0.3903274118576153\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 45,032.34\n", + "Adstocked value: 45,032.67\n", + "Saturated value: 0.8585\n", + "Final response: 57672.8156\n", + "Raw spend: 45032.3398262402\n", + "After adstock: 45032.67315957353\n", + "After hill transform: 0.8585389812008556\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 120,533.31\n", + "Adstocked value: 120,533.48\n", + "Saturated value: 0.9991\n", + "Final response: 27957.4767\n", + "Raw spend: 120533.30840419658\n", + "After adstock: 120533.48487478482\n", + "After hill transform: 0.9991096459737923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,750.35\n", + "Adstocked value: 20,751.57\n", + "Saturated value: 0.0019\n", + "Final response: 1045.5768\n", + "Raw spend: 20750.34871024183\n", + "After adstock: 20751.570932464052\n", + "After hill transform: 0.001935762598579757\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,124.23\n", + "Adstocked value: 75,124.56\n", + "Saturated value: 0.3903\n", + "Final response: 55780.7475\n", + "Raw spend: 75124.22662573408\n", + "After adstock: 75124.55995906741\n", + "After hill transform: 0.3903274118576153\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 45,032.34\n", + "Adstocked value: 45,032.67\n", + "Saturated value: 0.8585\n", + "Final response: 57672.8156\n", + "Raw spend: 45032.3398262402\n", + "After adstock: 45032.67315957353\n", + "After hill transform: 0.8585389812008556\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 120,533.31\n", + "Adstocked value: 120,533.48\n", + "Saturated value: 0.9991\n", + "Final response: 27957.4767\n", + "Raw spend: 120533.30840419658\n", + "After adstock: 120533.48487478482\n", + "After hill transform: 0.9991096459737923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,750.35\n", + "Adstocked value: 20,751.57\n", + "Saturated value: 0.0019\n", + "Final response: 1045.5768\n", + "Raw spend: 20750.34871022693\n", + "After adstock: 20751.57093244915\n", + "After hill transform: 0.0019357625985755996\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,124.23\n", + "Adstocked value: 75,124.56\n", + "Saturated value: 0.3903\n", + "Final response: 55780.7475\n", + "Raw spend: 75124.22662574898\n", + "After adstock: 75124.55995908231\n", + "After hill transform: 0.39032741185764297\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 45,032.34\n", + "Adstocked value: 45,032.67\n", + "Saturated value: 0.8585\n", + "Final response: 57672.8156\n", + "Raw spend: 45032.3398262402\n", + "After adstock: 45032.67315957353\n", + "After hill transform: 0.8585389812008556\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 120,533.31\n", + "Adstocked value: 120,533.48\n", + "Saturated value: 0.9991\n", + "Final response: 27957.4767\n", + "Raw spend: 120533.30840419658\n", + "After adstock: 120533.48487478482\n", + "After hill transform: 0.9991096459737923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,750.35\n", + "Adstocked value: 20,751.57\n", + "Saturated value: 0.0019\n", + "Final response: 1045.5768\n", + "Raw spend: 20750.34871022693\n", + "After adstock: 20751.57093244915\n", + "After hill transform: 0.0019357625985755996\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,124.23\n", + "Adstocked value: 75,124.56\n", + "Saturated value: 0.3903\n", + "Final response: 55780.7475\n", + "Raw spend: 75124.22662573408\n", + "After adstock: 75124.55995906741\n", + "After hill transform: 0.3903274118576153\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 45,032.34\n", + "Adstocked value: 45,032.67\n", + "Saturated value: 0.8585\n", + "Final response: 57672.8156\n", + "Raw spend: 45032.3398262551\n", + "After adstock: 45032.673159588434\n", + "After hill transform: 0.8585389812009614\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 120,533.31\n", + "Adstocked value: 120,533.48\n", + "Saturated value: 0.9991\n", + "Final response: 27957.4767\n", + "Raw spend: 120533.30840419658\n", + "After adstock: 120533.48487478482\n", + "After hill transform: 0.9991096459737923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,750.35\n", + "Adstocked value: 20,751.57\n", + "Saturated value: 0.0019\n", + "Final response: 1045.5768\n", + "Raw spend: 20750.34871022693\n", + "After adstock: 20751.57093244915\n", + "After hill transform: 0.0019357625985755996\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,124.23\n", + "Adstocked value: 75,124.56\n", + "Saturated value: 0.3903\n", + "Final response: 55780.7475\n", + "Raw spend: 75124.22662573408\n", + "After adstock: 75124.55995906741\n", + "After hill transform: 0.3903274118576153\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 45,032.34\n", + "Adstocked value: 45,032.67\n", + "Saturated value: 0.8585\n", + "Final response: 57672.8156\n", + "Raw spend: 45032.3398262402\n", + "After adstock: 45032.67315957353\n", + "After hill transform: 0.8585389812008556\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 120,533.31\n", + "Adstocked value: 120,533.48\n", + "Saturated value: 0.9991\n", + "Final response: 27957.4767\n", + "Raw spend: 120533.30840421148\n", + "After adstock: 120533.48487479972\n", + "After hill transform: 0.9991096459737925\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,583.45\n", + "Adstocked value: 20,584.67\n", + "Saturated value: 0.0019\n", + "Final response: 1020.6261\n", + "Raw spend: 20583.447280541113\n", + "After adstock: 20584.669502763336\n", + "After hill transform: 0.0018895693041161249\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,154.23\n", + "Adstocked value: 75,154.56\n", + "Saturated value: 0.3904\n", + "Final response: 55788.7114\n", + "Raw spend: 75154.22897896114\n", + "After adstock: 75154.56231229447\n", + "After hill transform: 0.3903831399918035\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 47,060.38\n", + "Adstocked value: 47,060.72\n", + "Saturated value: 0.8720\n", + "Final response: 58580.1684\n", + "Raw spend: 47060.383172319365\n", + "After adstock: 47060.7165056527\n", + "After hill transform: 0.8720461718695882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 120,013.53\n", + "Adstocked value: 120,013.71\n", + "Saturated value: 0.9991\n", + "Final response: 27957.1763\n", + "Raw spend: 120013.5305905807\n", + "After adstock: 120013.70706116894\n", + "After hill transform: 0.9990989123557785\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,583.45\n", + "Adstocked value: 20,584.67\n", + "Saturated value: 0.0019\n", + "Final response: 1020.6261\n", + "Raw spend: 20583.447280541113\n", + "After adstock: 20584.669502763336\n", + "After hill transform: 0.0018895693041161249\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,154.23\n", + "Adstocked value: 75,154.56\n", + "Saturated value: 0.3904\n", + "Final response: 55788.7114\n", + "Raw spend: 75154.22897896114\n", + "After adstock: 75154.56231229447\n", + "After hill transform: 0.3903831399918035\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 47,060.38\n", + "Adstocked value: 47,060.72\n", + "Saturated value: 0.8720\n", + "Final response: 58580.1684\n", + "Raw spend: 47060.383172319365\n", + "After adstock: 47060.7165056527\n", + "After hill transform: 0.8720461718695882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 120,013.53\n", + "Adstocked value: 120,013.71\n", + "Saturated value: 0.9991\n", + "Final response: 27957.1763\n", + "Raw spend: 120013.5305905807\n", + "After adstock: 120013.70706116894\n", + "After hill transform: 0.9990989123557785\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,583.45\n", + "Adstocked value: 20,584.67\n", + "Saturated value: 0.0019\n", + "Final response: 1020.6261\n", + "Raw spend: 20583.447280556014\n", + "After adstock: 20584.669502778237\n", + "After hill transform: 0.001889569304120216\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,154.23\n", + "Adstocked value: 75,154.56\n", + "Saturated value: 0.3904\n", + "Final response: 55788.7114\n", + "Raw spend: 75154.22897896114\n", + "After adstock: 75154.56231229447\n", + "After hill transform: 0.3903831399918035\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 47,060.38\n", + "Adstocked value: 47,060.72\n", + "Saturated value: 0.8720\n", + "Final response: 58580.1684\n", + "Raw spend: 47060.383172319365\n", + "After adstock: 47060.7165056527\n", + "After hill transform: 0.8720461718695882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 120,013.53\n", + "Adstocked value: 120,013.71\n", + "Saturated value: 0.9991\n", + "Final response: 27957.1763\n", + "Raw spend: 120013.5305905807\n", + "After adstock: 120013.70706116894\n", + "After hill transform: 0.9990989123557785\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,583.45\n", + "Adstocked value: 20,584.67\n", + "Saturated value: 0.0019\n", + "Final response: 1020.6261\n", + "Raw spend: 20583.447280541113\n", + "After adstock: 20584.669502763336\n", + "After hill transform: 0.0018895693041161249\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,154.23\n", + "Adstocked value: 75,154.56\n", + "Saturated value: 0.3904\n", + "Final response: 55788.7114\n", + "Raw spend: 75154.22897897604\n", + "After adstock: 75154.56231230937\n", + "After hill transform: 0.39038313999183116\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 47,060.38\n", + "Adstocked value: 47,060.72\n", + "Saturated value: 0.8720\n", + "Final response: 58580.1684\n", + "Raw spend: 47060.383172319365\n", + "After adstock: 47060.7165056527\n", + "After hill transform: 0.8720461718695882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 120,013.53\n", + "Adstocked value: 120,013.71\n", + "Saturated value: 0.9991\n", + "Final response: 27957.1763\n", + "Raw spend: 120013.5305905807\n", + "After adstock: 120013.70706116894\n", + "After hill transform: 0.9990989123557785\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,583.45\n", + "Adstocked value: 20,584.67\n", + "Saturated value: 0.0019\n", + "Final response: 1020.6261\n", + "Raw spend: 20583.447280541113\n", + "After adstock: 20584.669502763336\n", + "After hill transform: 0.0018895693041161249\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,154.23\n", + "Adstocked value: 75,154.56\n", + "Saturated value: 0.3904\n", + "Final response: 55788.7114\n", + "Raw spend: 75154.22897896114\n", + "After adstock: 75154.56231229447\n", + "After hill transform: 0.3903831399918035\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 47,060.38\n", + "Adstocked value: 47,060.72\n", + "Saturated value: 0.8720\n", + "Final response: 58580.1684\n", + "Raw spend: 47060.38317233427\n", + "After adstock: 47060.7165056676\n", + "After hill transform: 0.8720461718696813\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 120,013.53\n", + "Adstocked value: 120,013.71\n", + "Saturated value: 0.9991\n", + "Final response: 27957.1763\n", + "Raw spend: 120013.5305905807\n", + "After adstock: 120013.70706116894\n", + "After hill transform: 0.9990989123557785\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,583.45\n", + "Adstocked value: 20,584.67\n", + "Saturated value: 0.0019\n", + "Final response: 1020.6261\n", + "Raw spend: 20583.447280541113\n", + "After adstock: 20584.669502763336\n", + "After hill transform: 0.0018895693041161249\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,154.23\n", + "Adstocked value: 75,154.56\n", + "Saturated value: 0.3904\n", + "Final response: 55788.7114\n", + "Raw spend: 75154.22897896114\n", + "After adstock: 75154.56231229447\n", + "After hill transform: 0.3903831399918035\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 47,060.38\n", + "Adstocked value: 47,060.72\n", + "Saturated value: 0.8720\n", + "Final response: 58580.1684\n", + "Raw spend: 47060.383172319365\n", + "After adstock: 47060.7165056527\n", + "After hill transform: 0.8720461718695882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 120,013.53\n", + "Adstocked value: 120,013.71\n", + "Saturated value: 0.9991\n", + "Final response: 27957.1763\n", + "Raw spend: 120013.5305905956\n", + "After adstock: 120013.70706118384\n", + "After hill transform: 0.9990989123557789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,583.45\n", + "Adstocked value: 20,584.67\n", + "Saturated value: 0.0019\n", + "Final response: 1020.6261\n", + "Raw spend: 20583.447280541113\n", + "After adstock: 20584.669502763336\n", + "After hill transform: 0.0018895693041161249\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,154.23\n", + "Adstocked value: 75,154.56\n", + "Saturated value: 0.3904\n", + "Final response: 55788.7114\n", + "Raw spend: 75154.22897896114\n", + "After adstock: 75154.56231229447\n", + "After hill transform: 0.3903831399918035\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 47,060.38\n", + "Adstocked value: 47,060.72\n", + "Saturated value: 0.8720\n", + "Final response: 58580.1684\n", + "Raw spend: 47060.383172319365\n", + "After adstock: 47060.7165056527\n", + "After hill transform: 0.8720461718695882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 120,013.53\n", + "Adstocked value: 120,013.71\n", + "Saturated value: 0.9991\n", + "Final response: 27957.1763\n", + "Raw spend: 120013.5305905807\n", + "After adstock: 120013.70706116894\n", + "After hill transform: 0.9990989123557785\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,583.45\n", + "Adstocked value: 20,584.67\n", + "Saturated value: 0.0019\n", + "Final response: 1020.6261\n", + "Raw spend: 20583.447280556014\n", + "After adstock: 20584.669502778237\n", + "After hill transform: 0.001889569304120216\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,154.23\n", + "Adstocked value: 75,154.56\n", + "Saturated value: 0.3904\n", + "Final response: 55788.7114\n", + "Raw spend: 75154.22897896114\n", + "After adstock: 75154.56231229447\n", + "After hill transform: 0.3903831399918035\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 47,060.38\n", + "Adstocked value: 47,060.72\n", + "Saturated value: 0.8720\n", + "Final response: 58580.1684\n", + "Raw spend: 47060.383172319365\n", + "After adstock: 47060.7165056527\n", + "After hill transform: 0.8720461718695882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 120,013.53\n", + "Adstocked value: 120,013.71\n", + "Saturated value: 0.9991\n", + "Final response: 27957.1763\n", + "Raw spend: 120013.5305905807\n", + "After adstock: 120013.70706116894\n", + "After hill transform: 0.9990989123557785\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,583.45\n", + "Adstocked value: 20,584.67\n", + "Saturated value: 0.0019\n", + "Final response: 1020.6261\n", + "Raw spend: 20583.447280541113\n", + "After adstock: 20584.669502763336\n", + "After hill transform: 0.0018895693041161249\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,154.23\n", + "Adstocked value: 75,154.56\n", + "Saturated value: 0.3904\n", + "Final response: 55788.7114\n", + "Raw spend: 75154.22897897604\n", + "After adstock: 75154.56231230937\n", + "After hill transform: 0.39038313999183116\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 47,060.38\n", + "Adstocked value: 47,060.72\n", + "Saturated value: 0.8720\n", + "Final response: 58580.1684\n", + "Raw spend: 47060.383172319365\n", + "After adstock: 47060.7165056527\n", + "After hill transform: 0.8720461718695882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 120,013.53\n", + "Adstocked value: 120,013.71\n", + "Saturated value: 0.9991\n", + "Final response: 27957.1763\n", + "Raw spend: 120013.5305905807\n", + "After adstock: 120013.70706116894\n", + "After hill transform: 0.9990989123557785\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,583.45\n", + "Adstocked value: 20,584.67\n", + "Saturated value: 0.0019\n", + "Final response: 1020.6261\n", + "Raw spend: 20583.447280541113\n", + "After adstock: 20584.669502763336\n", + "After hill transform: 0.0018895693041161249\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,154.23\n", + "Adstocked value: 75,154.56\n", + "Saturated value: 0.3904\n", + "Final response: 55788.7114\n", + "Raw spend: 75154.22897896114\n", + "After adstock: 75154.56231229447\n", + "After hill transform: 0.3903831399918035\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 47,060.38\n", + "Adstocked value: 47,060.72\n", + "Saturated value: 0.8720\n", + "Final response: 58580.1684\n", + "Raw spend: 47060.38317233427\n", + "After adstock: 47060.7165056676\n", + "After hill transform: 0.8720461718696813\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 120,013.53\n", + "Adstocked value: 120,013.71\n", + "Saturated value: 0.9991\n", + "Final response: 27957.1763\n", + "Raw spend: 120013.5305905807\n", + "After adstock: 120013.70706116894\n", + "After hill transform: 0.9990989123557785\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,583.45\n", + "Adstocked value: 20,584.67\n", + "Saturated value: 0.0019\n", + "Final response: 1020.6261\n", + "Raw spend: 20583.447280541113\n", + "After adstock: 20584.669502763336\n", + "After hill transform: 0.0018895693041161249\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,154.23\n", + "Adstocked value: 75,154.56\n", + "Saturated value: 0.3904\n", + "Final response: 55788.7114\n", + "Raw spend: 75154.22897896114\n", + "After adstock: 75154.56231229447\n", + "After hill transform: 0.3903831399918035\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 47,060.38\n", + "Adstocked value: 47,060.72\n", + "Saturated value: 0.8720\n", + "Final response: 58580.1684\n", + "Raw spend: 47060.383172319365\n", + "After adstock: 47060.7165056527\n", + "After hill transform: 0.8720461718695882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 120,013.53\n", + "Adstocked value: 120,013.71\n", + "Saturated value: 0.9991\n", + "Final response: 27957.1763\n", + "Raw spend: 120013.5305905956\n", + "After adstock: 120013.70706118384\n", + "After hill transform: 0.9990989123557789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,183.65\n", + "Adstocked value: 20,184.88\n", + "Saturated value: 0.0018\n", + "Final response: 962.4737\n", + "Raw spend: 20183.65304320062\n", + "After adstock: 20184.87526542284\n", + "After hill transform: 0.0017819069367089003\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,324.48\n", + "Adstocked value: 75,324.82\n", + "Saturated value: 0.3907\n", + "Final response: 55833.8525\n", + "Raw spend: 75324.4843968164\n", + "After adstock: 75324.81773014973\n", + "After hill transform: 0.3906990157001777\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 52,313.38\n", + "Adstocked value: 52,313.71\n", + "Saturated value: 0.9000\n", + "Final response: 60461.1568\n", + "Raw spend: 52313.37707075673\n", + "After adstock: 52313.71040409007\n", + "After hill transform: 0.9000472645865232\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 119,230.29\n", + "Adstocked value: 119,230.47\n", + "Saturated value: 0.9991\n", + "Final response: 27956.7143\n", + "Raw spend: 119230.29396631914\n", + "After adstock: 119230.47043690737\n", + "After hill transform: 0.9990824032635959\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,183.65\n", + "Adstocked value: 20,184.88\n", + "Saturated value: 0.0018\n", + "Final response: 962.4737\n", + "Raw spend: 20183.65304320062\n", + "After adstock: 20184.87526542284\n", + "After hill transform: 0.0017819069367089003\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,324.48\n", + "Adstocked value: 75,324.82\n", + "Saturated value: 0.3907\n", + "Final response: 55833.8525\n", + "Raw spend: 75324.4843968164\n", + "After adstock: 75324.81773014973\n", + "After hill transform: 0.3906990157001777\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 52,313.38\n", + "Adstocked value: 52,313.71\n", + "Saturated value: 0.9000\n", + "Final response: 60461.1568\n", + "Raw spend: 52313.37707075673\n", + "After adstock: 52313.71040409007\n", + "After hill transform: 0.9000472645865232\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 119,230.29\n", + "Adstocked value: 119,230.47\n", + "Saturated value: 0.9991\n", + "Final response: 27956.7143\n", + "Raw spend: 119230.29396631914\n", + "After adstock: 119230.47043690737\n", + "After hill transform: 0.9990824032635959\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,393.18\n", + "Adstocked value: 20,394.40\n", + "Saturated value: 0.0018\n", + "Final response: 992.6683\n", + "Raw spend: 20393.18077765471\n", + "After adstock: 20394.402999876933\n", + "After hill transform: 0.0018378086623118764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,235.26\n", + "Adstocked value: 75,235.59\n", + "Saturated value: 0.3905\n", + "Final response: 55810.2056\n", + "Raw spend: 75235.2554168815\n", + "After adstock: 75235.58875021483\n", + "After hill transform: 0.39053354643524874\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 49,560.34\n", + "Adstocked value: 49,560.67\n", + "Saturated value: 0.8865\n", + "Final response: 59550.7965\n", + "Raw spend: 49560.34111415452\n", + "After adstock: 49560.67444748786\n", + "After hill transform: 0.8864953029257775\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 119,640.78\n", + "Adstocked value: 119,640.96\n", + "Saturated value: 0.9991\n", + "Final response: 27956.9579\n", + "Raw spend: 119640.77961142169\n", + "After adstock: 119640.95608200993\n", + "After hill transform: 0.9990911063086376\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,393.18\n", + "Adstocked value: 20,394.40\n", + "Saturated value: 0.0018\n", + "Final response: 992.6683\n", + "Raw spend: 20393.18077765471\n", + "After adstock: 20394.402999876933\n", + "After hill transform: 0.0018378086623118764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,235.26\n", + "Adstocked value: 75,235.59\n", + "Saturated value: 0.3905\n", + "Final response: 55810.2056\n", + "Raw spend: 75235.2554168815\n", + "After adstock: 75235.58875021483\n", + "After hill transform: 0.39053354643524874\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 49,560.34\n", + "Adstocked value: 49,560.67\n", + "Saturated value: 0.8865\n", + "Final response: 59550.7965\n", + "Raw spend: 49560.34111415452\n", + "After adstock: 49560.67444748786\n", + "After hill transform: 0.8864953029257775\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 119,640.78\n", + "Adstocked value: 119,640.96\n", + "Saturated value: 0.9991\n", + "Final response: 27956.9579\n", + "Raw spend: 119640.77961142169\n", + "After adstock: 119640.95608200993\n", + "After hill transform: 0.9990911063086376\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,393.18\n", + "Adstocked value: 20,394.40\n", + "Saturated value: 0.0018\n", + "Final response: 992.6683\n", + "Raw spend: 20393.18077766961\n", + "After adstock: 20394.402999891834\n", + "After hill transform: 0.001837808662315893\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,235.26\n", + "Adstocked value: 75,235.59\n", + "Saturated value: 0.3905\n", + "Final response: 55810.2056\n", + "Raw spend: 75235.2554168815\n", + "After adstock: 75235.58875021483\n", + "After hill transform: 0.39053354643524874\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 49,560.34\n", + "Adstocked value: 49,560.67\n", + "Saturated value: 0.8865\n", + "Final response: 59550.7965\n", + "Raw spend: 49560.34111415452\n", + "After adstock: 49560.67444748786\n", + "After hill transform: 0.8864953029257775\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 119,640.78\n", + "Adstocked value: 119,640.96\n", + "Saturated value: 0.9991\n", + "Final response: 27956.9579\n", + "Raw spend: 119640.77961142169\n", + "After adstock: 119640.95608200993\n", + "After hill transform: 0.9990911063086376\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,393.18\n", + "Adstocked value: 20,394.40\n", + "Saturated value: 0.0018\n", + "Final response: 992.6683\n", + "Raw spend: 20393.18077765471\n", + "After adstock: 20394.402999876933\n", + "After hill transform: 0.0018378086623118764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,235.26\n", + "Adstocked value: 75,235.59\n", + "Saturated value: 0.3905\n", + "Final response: 55810.2056\n", + "Raw spend: 75235.2554168964\n", + "After adstock: 75235.58875022973\n", + "After hill transform: 0.3905335464352764\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 49,560.34\n", + "Adstocked value: 49,560.67\n", + "Saturated value: 0.8865\n", + "Final response: 59550.7965\n", + "Raw spend: 49560.34111415452\n", + "After adstock: 49560.67444748786\n", + "After hill transform: 0.8864953029257775\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 119,640.78\n", + "Adstocked value: 119,640.96\n", + "Saturated value: 0.9991\n", + "Final response: 27956.9579\n", + "Raw spend: 119640.77961142169\n", + "After adstock: 119640.95608200993\n", + "After hill transform: 0.9990911063086376\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,393.18\n", + "Adstocked value: 20,394.40\n", + "Saturated value: 0.0018\n", + "Final response: 992.6683\n", + "Raw spend: 20393.18077765471\n", + "After adstock: 20394.402999876933\n", + "After hill transform: 0.0018378086623118764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,235.26\n", + "Adstocked value: 75,235.59\n", + "Saturated value: 0.3905\n", + "Final response: 55810.2056\n", + "Raw spend: 75235.2554168815\n", + "After adstock: 75235.58875021483\n", + "After hill transform: 0.39053354643524874\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 49,560.34\n", + "Adstocked value: 49,560.67\n", + "Saturated value: 0.8865\n", + "Final response: 59550.7965\n", + "Raw spend: 49560.34111416942\n", + "After adstock: 49560.67444750276\n", + "After hill transform: 0.8864953029258572\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 119,640.78\n", + "Adstocked value: 119,640.96\n", + "Saturated value: 0.9991\n", + "Final response: 27956.9579\n", + "Raw spend: 119640.77961142169\n", + "After adstock: 119640.95608200993\n", + "After hill transform: 0.9990911063086376\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,393.18\n", + "Adstocked value: 20,394.40\n", + "Saturated value: 0.0018\n", + "Final response: 992.6683\n", + "Raw spend: 20393.18077765471\n", + "After adstock: 20394.402999876933\n", + "After hill transform: 0.0018378086623118764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,235.26\n", + "Adstocked value: 75,235.59\n", + "Saturated value: 0.3905\n", + "Final response: 55810.2056\n", + "Raw spend: 75235.2554168815\n", + "After adstock: 75235.58875021483\n", + "After hill transform: 0.39053354643524874\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 49,560.34\n", + "Adstocked value: 49,560.67\n", + "Saturated value: 0.8865\n", + "Final response: 59550.7965\n", + "Raw spend: 49560.34111415452\n", + "After adstock: 49560.67444748786\n", + "After hill transform: 0.8864953029257775\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 119,640.78\n", + "Adstocked value: 119,640.96\n", + "Saturated value: 0.9991\n", + "Final response: 27956.9579\n", + "Raw spend: 119640.77961143659\n", + "After adstock: 119640.95608202483\n", + "After hill transform: 0.999091106308638\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,393.18\n", + "Adstocked value: 20,394.40\n", + "Saturated value: 0.0018\n", + "Final response: 992.6683\n", + "Raw spend: 20393.18077765471\n", + "After adstock: 20394.402999876933\n", + "After hill transform: 0.0018378086623118764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,235.26\n", + "Adstocked value: 75,235.59\n", + "Saturated value: 0.3905\n", + "Final response: 55810.2056\n", + "Raw spend: 75235.2554168815\n", + "After adstock: 75235.58875021483\n", + "After hill transform: 0.39053354643524874\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 49,560.34\n", + "Adstocked value: 49,560.67\n", + "Saturated value: 0.8865\n", + "Final response: 59550.7965\n", + "Raw spend: 49560.34111415452\n", + "After adstock: 49560.67444748786\n", + "After hill transform: 0.8864953029257775\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 119,640.78\n", + "Adstocked value: 119,640.96\n", + "Saturated value: 0.9991\n", + "Final response: 27956.9579\n", + "Raw spend: 119640.77961142169\n", + "After adstock: 119640.95608200993\n", + "After hill transform: 0.9990911063086376\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,393.18\n", + "Adstocked value: 20,394.40\n", + "Saturated value: 0.0018\n", + "Final response: 992.6683\n", + "Raw spend: 20393.18077766961\n", + "After adstock: 20394.402999891834\n", + "After hill transform: 0.001837808662315893\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,235.26\n", + "Adstocked value: 75,235.59\n", + "Saturated value: 0.3905\n", + "Final response: 55810.2056\n", + "Raw spend: 75235.2554168815\n", + "After adstock: 75235.58875021483\n", + "After hill transform: 0.39053354643524874\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 49,560.34\n", + "Adstocked value: 49,560.67\n", + "Saturated value: 0.8865\n", + "Final response: 59550.7965\n", + "Raw spend: 49560.34111415452\n", + "After adstock: 49560.67444748786\n", + "After hill transform: 0.8864953029257775\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 119,640.78\n", + "Adstocked value: 119,640.96\n", + "Saturated value: 0.9991\n", + "Final response: 27956.9579\n", + "Raw spend: 119640.77961142169\n", + "After adstock: 119640.95608200993\n", + "After hill transform: 0.9990911063086376\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,393.18\n", + "Adstocked value: 20,394.40\n", + "Saturated value: 0.0018\n", + "Final response: 992.6683\n", + "Raw spend: 20393.18077765471\n", + "After adstock: 20394.402999876933\n", + "After hill transform: 0.0018378086623118764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,235.26\n", + "Adstocked value: 75,235.59\n", + "Saturated value: 0.3905\n", + "Final response: 55810.2056\n", + "Raw spend: 75235.2554168964\n", + "After adstock: 75235.58875022973\n", + "After hill transform: 0.3905335464352764\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 49,560.34\n", + "Adstocked value: 49,560.67\n", + "Saturated value: 0.8865\n", + "Final response: 59550.7965\n", + "Raw spend: 49560.34111415452\n", + "After adstock: 49560.67444748786\n", + "After hill transform: 0.8864953029257775\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 119,640.78\n", + "Adstocked value: 119,640.96\n", + "Saturated value: 0.9991\n", + "Final response: 27956.9579\n", + "Raw spend: 119640.77961142169\n", + "After adstock: 119640.95608200993\n", + "After hill transform: 0.9990911063086376\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,393.18\n", + "Adstocked value: 20,394.40\n", + "Saturated value: 0.0018\n", + "Final response: 992.6683\n", + "Raw spend: 20393.18077765471\n", + "After adstock: 20394.402999876933\n", + "After hill transform: 0.0018378086623118764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,235.26\n", + "Adstocked value: 75,235.59\n", + "Saturated value: 0.3905\n", + "Final response: 55810.2056\n", + "Raw spend: 75235.2554168815\n", + "After adstock: 75235.58875021483\n", + "After hill transform: 0.39053354643524874\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 49,560.34\n", + "Adstocked value: 49,560.67\n", + "Saturated value: 0.8865\n", + "Final response: 59550.7965\n", + "Raw spend: 49560.34111416942\n", + "After adstock: 49560.67444750276\n", + "After hill transform: 0.8864953029258572\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 119,640.78\n", + "Adstocked value: 119,640.96\n", + "Saturated value: 0.9991\n", + "Final response: 27956.9579\n", + "Raw spend: 119640.77961142169\n", + "After adstock: 119640.95608200993\n", + "After hill transform: 0.9990911063086376\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,393.18\n", + "Adstocked value: 20,394.40\n", + "Saturated value: 0.0018\n", + "Final response: 992.6683\n", + "Raw spend: 20393.18077765471\n", + "After adstock: 20394.402999876933\n", + "After hill transform: 0.0018378086623118764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,235.26\n", + "Adstocked value: 75,235.59\n", + "Saturated value: 0.3905\n", + "Final response: 55810.2056\n", + "Raw spend: 75235.2554168815\n", + "After adstock: 75235.58875021483\n", + "After hill transform: 0.39053354643524874\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 49,560.34\n", + "Adstocked value: 49,560.67\n", + "Saturated value: 0.8865\n", + "Final response: 59550.7965\n", + "Raw spend: 49560.34111415452\n", + "After adstock: 49560.67444748786\n", + "After hill transform: 0.8864953029257775\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 119,640.78\n", + "Adstocked value: 119,640.96\n", + "Saturated value: 0.9991\n", + "Final response: 27956.9579\n", + "Raw spend: 119640.77961143659\n", + "After adstock: 119640.95608202483\n", + "After hill transform: 0.999091106308638\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,213.07\n", + "Adstocked value: 20,214.30\n", + "Saturated value: 0.0018\n", + "Final response: 966.6761\n", + "Raw spend: 20213.073061965057\n", + "After adstock: 20214.29528418728\n", + "After hill transform: 0.0017896870624464771\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,236.31\n", + "Adstocked value: 75,236.64\n", + "Saturated value: 0.3905\n", + "Final response: 55810.4840\n", + "Raw spend: 75236.30530898075\n", + "After adstock: 75236.63864231408\n", + "After hill transform: 0.39053549438528185\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,623.29\n", + "Adstocked value: 51,623.62\n", + "Saturated value: 0.8969\n", + "Final response: 60246.9213\n", + "Raw spend: 51623.28697295628\n", + "After adstock: 51623.62030628962\n", + "After hill transform: 0.8968580764327727\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 118,929.60\n", + "Adstocked value: 118,929.78\n", + "Saturated value: 0.9991\n", + "Final response: 27956.5339\n", + "Raw spend: 118929.6033378443\n", + "After adstock: 118929.77980843253\n", + "After hill transform: 0.9990759560270804\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,213.07\n", + "Adstocked value: 20,214.30\n", + "Saturated value: 0.0018\n", + "Final response: 966.6761\n", + "Raw spend: 20213.073061965057\n", + "After adstock: 20214.29528418728\n", + "After hill transform: 0.0017896870624464771\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,236.31\n", + "Adstocked value: 75,236.64\n", + "Saturated value: 0.3905\n", + "Final response: 55810.4840\n", + "Raw spend: 75236.30530898075\n", + "After adstock: 75236.63864231408\n", + "After hill transform: 0.39053549438528185\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,623.29\n", + "Adstocked value: 51,623.62\n", + "Saturated value: 0.8969\n", + "Final response: 60246.9213\n", + "Raw spend: 51623.28697295628\n", + "After adstock: 51623.62030628962\n", + "After hill transform: 0.8968580764327727\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 118,929.60\n", + "Adstocked value: 118,929.78\n", + "Saturated value: 0.9991\n", + "Final response: 27956.5339\n", + "Raw spend: 118929.6033378443\n", + "After adstock: 118929.77980843253\n", + "After hill transform: 0.9990759560270804\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,213.07\n", + "Adstocked value: 20,214.30\n", + "Saturated value: 0.0018\n", + "Final response: 966.6761\n", + "Raw spend: 20213.073061979958\n", + "After adstock: 20214.29528420218\n", + "After hill transform: 0.0017896870624504236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,236.31\n", + "Adstocked value: 75,236.64\n", + "Saturated value: 0.3905\n", + "Final response: 55810.4840\n", + "Raw spend: 75236.30530898075\n", + "After adstock: 75236.63864231408\n", + "After hill transform: 0.39053549438528185\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,623.29\n", + "Adstocked value: 51,623.62\n", + "Saturated value: 0.8969\n", + "Final response: 60246.9213\n", + "Raw spend: 51623.28697295628\n", + "After adstock: 51623.62030628962\n", + "After hill transform: 0.8968580764327727\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 118,929.60\n", + "Adstocked value: 118,929.78\n", + "Saturated value: 0.9991\n", + "Final response: 27956.5339\n", + "Raw spend: 118929.6033378443\n", + "After adstock: 118929.77980843253\n", + "After hill transform: 0.9990759560270804\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,213.07\n", + "Adstocked value: 20,214.30\n", + "Saturated value: 0.0018\n", + "Final response: 966.6761\n", + "Raw spend: 20213.073061965057\n", + "After adstock: 20214.29528418728\n", + "After hill transform: 0.0017896870624464771\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,236.31\n", + "Adstocked value: 75,236.64\n", + "Saturated value: 0.3905\n", + "Final response: 55810.4840\n", + "Raw spend: 75236.30530899565\n", + "After adstock: 75236.63864232898\n", + "After hill transform: 0.3905354943853095\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,623.29\n", + "Adstocked value: 51,623.62\n", + "Saturated value: 0.8969\n", + "Final response: 60246.9213\n", + "Raw spend: 51623.28697295628\n", + "After adstock: 51623.62030628962\n", + "After hill transform: 0.8968580764327727\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 118,929.60\n", + "Adstocked value: 118,929.78\n", + "Saturated value: 0.9991\n", + "Final response: 27956.5339\n", + "Raw spend: 118929.6033378443\n", + "After adstock: 118929.77980843253\n", + "After hill transform: 0.9990759560270804\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,213.07\n", + "Adstocked value: 20,214.30\n", + "Saturated value: 0.0018\n", + "Final response: 966.6761\n", + "Raw spend: 20213.073061965057\n", + "After adstock: 20214.29528418728\n", + "After hill transform: 0.0017896870624464771\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,236.31\n", + "Adstocked value: 75,236.64\n", + "Saturated value: 0.3905\n", + "Final response: 55810.4840\n", + "Raw spend: 75236.30530898075\n", + "After adstock: 75236.63864231408\n", + "After hill transform: 0.39053549438528185\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,623.29\n", + "Adstocked value: 51,623.62\n", + "Saturated value: 0.8969\n", + "Final response: 60246.9213\n", + "Raw spend: 51623.28697297118\n", + "After adstock: 51623.62030630452\n", + "After hill transform: 0.896858076432843\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 118,929.60\n", + "Adstocked value: 118,929.78\n", + "Saturated value: 0.9991\n", + "Final response: 27956.5339\n", + "Raw spend: 118929.6033378443\n", + "After adstock: 118929.77980843253\n", + "After hill transform: 0.9990759560270804\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,213.07\n", + "Adstocked value: 20,214.30\n", + "Saturated value: 0.0018\n", + "Final response: 966.6761\n", + "Raw spend: 20213.073061965057\n", + "After adstock: 20214.29528418728\n", + "After hill transform: 0.0017896870624464771\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,236.31\n", + "Adstocked value: 75,236.64\n", + "Saturated value: 0.3905\n", + "Final response: 55810.4840\n", + "Raw spend: 75236.30530898075\n", + "After adstock: 75236.63864231408\n", + "After hill transform: 0.39053549438528185\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,623.29\n", + "Adstocked value: 51,623.62\n", + "Saturated value: 0.8969\n", + "Final response: 60246.9213\n", + "Raw spend: 51623.28697295628\n", + "After adstock: 51623.62030628962\n", + "After hill transform: 0.8968580764327727\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 118,929.60\n", + "Adstocked value: 118,929.78\n", + "Saturated value: 0.9991\n", + "Final response: 27956.5339\n", + "Raw spend: 118929.6033378592\n", + "After adstock: 118929.77980844743\n", + "After hill transform: 0.9990759560270808\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,213.07\n", + "Adstocked value: 20,214.30\n", + "Saturated value: 0.0018\n", + "Final response: 966.6761\n", + "Raw spend: 20213.073061965057\n", + "After adstock: 20214.29528418728\n", + "After hill transform: 0.0017896870624464771\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,236.31\n", + "Adstocked value: 75,236.64\n", + "Saturated value: 0.3905\n", + "Final response: 55810.4840\n", + "Raw spend: 75236.30530898075\n", + "After adstock: 75236.63864231408\n", + "After hill transform: 0.39053549438528185\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,623.29\n", + "Adstocked value: 51,623.62\n", + "Saturated value: 0.8969\n", + "Final response: 60246.9213\n", + "Raw spend: 51623.28697295628\n", + "After adstock: 51623.62030628962\n", + "After hill transform: 0.8968580764327727\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 118,929.60\n", + "Adstocked value: 118,929.78\n", + "Saturated value: 0.9991\n", + "Final response: 27956.5339\n", + "Raw spend: 118929.6033378443\n", + "After adstock: 118929.77980843253\n", + "After hill transform: 0.9990759560270804\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,213.07\n", + "Adstocked value: 20,214.30\n", + "Saturated value: 0.0018\n", + "Final response: 966.6761\n", + "Raw spend: 20213.073061979958\n", + "After adstock: 20214.29528420218\n", + "After hill transform: 0.0017896870624504236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,236.31\n", + "Adstocked value: 75,236.64\n", + "Saturated value: 0.3905\n", + "Final response: 55810.4840\n", + "Raw spend: 75236.30530898075\n", + "After adstock: 75236.63864231408\n", + "After hill transform: 0.39053549438528185\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,623.29\n", + "Adstocked value: 51,623.62\n", + "Saturated value: 0.8969\n", + "Final response: 60246.9213\n", + "Raw spend: 51623.28697295628\n", + "After adstock: 51623.62030628962\n", + "After hill transform: 0.8968580764327727\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 118,929.60\n", + "Adstocked value: 118,929.78\n", + "Saturated value: 0.9991\n", + "Final response: 27956.5339\n", + "Raw spend: 118929.6033378443\n", + "After adstock: 118929.77980843253\n", + "After hill transform: 0.9990759560270804\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,213.07\n", + "Adstocked value: 20,214.30\n", + "Saturated value: 0.0018\n", + "Final response: 966.6761\n", + "Raw spend: 20213.073061965057\n", + "After adstock: 20214.29528418728\n", + "After hill transform: 0.0017896870624464771\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,236.31\n", + "Adstocked value: 75,236.64\n", + "Saturated value: 0.3905\n", + "Final response: 55810.4840\n", + "Raw spend: 75236.30530899565\n", + "After adstock: 75236.63864232898\n", + "After hill transform: 0.3905354943853095\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,623.29\n", + "Adstocked value: 51,623.62\n", + "Saturated value: 0.8969\n", + "Final response: 60246.9213\n", + "Raw spend: 51623.28697295628\n", + "After adstock: 51623.62030628962\n", + "After hill transform: 0.8968580764327727\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 118,929.60\n", + "Adstocked value: 118,929.78\n", + "Saturated value: 0.9991\n", + "Final response: 27956.5339\n", + "Raw spend: 118929.6033378443\n", + "After adstock: 118929.77980843253\n", + "After hill transform: 0.9990759560270804\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,213.07\n", + "Adstocked value: 20,214.30\n", + "Saturated value: 0.0018\n", + "Final response: 966.6761\n", + "Raw spend: 20213.073061965057\n", + "After adstock: 20214.29528418728\n", + "After hill transform: 0.0017896870624464771\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,236.31\n", + "Adstocked value: 75,236.64\n", + "Saturated value: 0.3905\n", + "Final response: 55810.4840\n", + "Raw spend: 75236.30530898075\n", + "After adstock: 75236.63864231408\n", + "After hill transform: 0.39053549438528185\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,623.29\n", + "Adstocked value: 51,623.62\n", + "Saturated value: 0.8969\n", + "Final response: 60246.9213\n", + "Raw spend: 51623.28697297118\n", + "After adstock: 51623.62030630452\n", + "After hill transform: 0.896858076432843\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 118,929.60\n", + "Adstocked value: 118,929.78\n", + "Saturated value: 0.9991\n", + "Final response: 27956.5339\n", + "Raw spend: 118929.6033378443\n", + "After adstock: 118929.77980843253\n", + "After hill transform: 0.9990759560270804\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,213.07\n", + "Adstocked value: 20,214.30\n", + "Saturated value: 0.0018\n", + "Final response: 966.6761\n", + "Raw spend: 20213.073061965057\n", + "After adstock: 20214.29528418728\n", + "After hill transform: 0.0017896870624464771\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,236.31\n", + "Adstocked value: 75,236.64\n", + "Saturated value: 0.3905\n", + "Final response: 55810.4840\n", + "Raw spend: 75236.30530898075\n", + "After adstock: 75236.63864231408\n", + "After hill transform: 0.39053549438528185\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,623.29\n", + "Adstocked value: 51,623.62\n", + "Saturated value: 0.8969\n", + "Final response: 60246.9213\n", + "Raw spend: 51623.28697295628\n", + "After adstock: 51623.62030628962\n", + "After hill transform: 0.8968580764327727\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 118,929.60\n", + "Adstocked value: 118,929.78\n", + "Saturated value: 0.9991\n", + "Final response: 27956.5339\n", + "Raw spend: 118929.6033378592\n", + "After adstock: 118929.77980844743\n", + "After hill transform: 0.9990759560270808\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,913.27\n", + "Adstocked value: 19,914.49\n", + "Saturated value: 0.0017\n", + "Final response: 924.4192\n", + "Raw spend: 19913.27115860276\n", + "After adstock: 19914.493380824984\n", + "After hill transform: 0.001711453384762172\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,243.02\n", + "Adstocked value: 75,243.35\n", + "Saturated value: 0.3905\n", + "Final response: 55812.2647\n", + "Raw spend: 75243.02152884501\n", + "After adstock: 75243.35486217834\n", + "After hill transform: 0.3905479549726302\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 55,077.21\n", + "Adstocked value: 55,077.54\n", + "Saturated value: 0.9116\n", + "Final response: 61236.9690\n", + "Raw spend: 55077.20944940006\n", + "After adstock: 55077.5427827334\n", + "After hill transform: 0.9115962943558356\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 117,767.75\n", + "Adstocked value: 117,767.92\n", + "Saturated value: 0.9991\n", + "Final response: 27955.8204\n", + "Raw spend: 117767.74502167654\n", + "After adstock: 117767.92149226478\n", + "After hill transform: 0.9990504570740959\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,913.27\n", + "Adstocked value: 19,914.49\n", + "Saturated value: 0.0017\n", + "Final response: 924.4192\n", + "Raw spend: 19913.27115860276\n", + "After adstock: 19914.493380824984\n", + "After hill transform: 0.001711453384762172\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,243.02\n", + "Adstocked value: 75,243.35\n", + "Saturated value: 0.3905\n", + "Final response: 55812.2647\n", + "Raw spend: 75243.02152884501\n", + "After adstock: 75243.35486217834\n", + "After hill transform: 0.3905479549726302\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 55,077.21\n", + "Adstocked value: 55,077.54\n", + "Saturated value: 0.9116\n", + "Final response: 61236.9690\n", + "Raw spend: 55077.20944940006\n", + "After adstock: 55077.5427827334\n", + "After hill transform: 0.9115962943558356\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 117,767.75\n", + "Adstocked value: 117,767.92\n", + "Saturated value: 0.9991\n", + "Final response: 27955.8204\n", + "Raw spend: 117767.74502167654\n", + "After adstock: 117767.92149226478\n", + "After hill transform: 0.9990504570740959\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,061.96\n", + "Adstocked value: 20,063.18\n", + "Saturated value: 0.0017\n", + "Final response: 945.2199\n", + "Raw spend: 20061.95889051971\n", + "After adstock: 20063.18111274193\n", + "After hill transform: 0.0017499634482581843\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,239.69\n", + "Adstocked value: 75,240.02\n", + "Saturated value: 0.3905\n", + "Final response: 55811.3816\n", + "Raw spend: 75239.69059769524\n", + "After adstock: 75240.02393102857\n", + "After hill transform: 0.3905417752248653\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 53,364.23\n", + "Adstocked value: 53,364.56\n", + "Saturated value: 0.9047\n", + "Final response: 60771.0043\n", + "Raw spend: 53364.22533062083\n", + "After adstock: 53364.558663954165\n", + "After hill transform: 0.904659770205657\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 118,343.97\n", + "Adstocked value: 118,344.15\n", + "Saturated value: 0.9991\n", + "Final response: 27956.1776\n", + "Raw spend: 118343.97244352537\n", + "After adstock: 118344.14891411361\n", + "After hill transform: 0.9990632213334492\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,061.96\n", + "Adstocked value: 20,063.18\n", + "Saturated value: 0.0017\n", + "Final response: 945.2199\n", + "Raw spend: 20061.95889051971\n", + "After adstock: 20063.18111274193\n", + "After hill transform: 0.0017499634482581843\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,239.69\n", + "Adstocked value: 75,240.02\n", + "Saturated value: 0.3905\n", + "Final response: 55811.3816\n", + "Raw spend: 75239.69059769524\n", + "After adstock: 75240.02393102857\n", + "After hill transform: 0.3905417752248653\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 53,364.23\n", + "Adstocked value: 53,364.56\n", + "Saturated value: 0.9047\n", + "Final response: 60771.0043\n", + "Raw spend: 53364.22533062083\n", + "After adstock: 53364.558663954165\n", + "After hill transform: 0.904659770205657\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 118,343.97\n", + "Adstocked value: 118,344.15\n", + "Saturated value: 0.9991\n", + "Final response: 27956.1776\n", + "Raw spend: 118343.97244352537\n", + "After adstock: 118344.14891411361\n", + "After hill transform: 0.9990632213334492\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,061.96\n", + "Adstocked value: 20,063.18\n", + "Saturated value: 0.0017\n", + "Final response: 945.2199\n", + "Raw spend: 20061.95889053461\n", + "After adstock: 20063.181112756833\n", + "After hill transform: 0.0017499634482620722\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,239.69\n", + "Adstocked value: 75,240.02\n", + "Saturated value: 0.3905\n", + "Final response: 55811.3816\n", + "Raw spend: 75239.69059769524\n", + "After adstock: 75240.02393102857\n", + "After hill transform: 0.3905417752248653\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 53,364.23\n", + "Adstocked value: 53,364.56\n", + "Saturated value: 0.9047\n", + "Final response: 60771.0043\n", + "Raw spend: 53364.22533062083\n", + "After adstock: 53364.558663954165\n", + "After hill transform: 0.904659770205657\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 118,343.97\n", + "Adstocked value: 118,344.15\n", + "Saturated value: 0.9991\n", + "Final response: 27956.1776\n", + "Raw spend: 118343.97244352537\n", + "After adstock: 118344.14891411361\n", + "After hill transform: 0.9990632213334492\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,061.96\n", + "Adstocked value: 20,063.18\n", + "Saturated value: 0.0017\n", + "Final response: 945.2199\n", + "Raw spend: 20061.95889051971\n", + "After adstock: 20063.18111274193\n", + "After hill transform: 0.0017499634482581843\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,239.69\n", + "Adstocked value: 75,240.02\n", + "Saturated value: 0.3905\n", + "Final response: 55811.3816\n", + "Raw spend: 75239.69059771014\n", + "After adstock: 75240.02393104347\n", + "After hill transform: 0.3905417752248929\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 53,364.23\n", + "Adstocked value: 53,364.56\n", + "Saturated value: 0.9047\n", + "Final response: 60771.0043\n", + "Raw spend: 53364.22533062083\n", + "After adstock: 53364.558663954165\n", + "After hill transform: 0.904659770205657\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 118,343.97\n", + "Adstocked value: 118,344.15\n", + "Saturated value: 0.9991\n", + "Final response: 27956.1776\n", + "Raw spend: 118343.97244352537\n", + "After adstock: 118344.14891411361\n", + "After hill transform: 0.9990632213334492\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,061.96\n", + "Adstocked value: 20,063.18\n", + "Saturated value: 0.0017\n", + "Final response: 945.2199\n", + "Raw spend: 20061.95889051971\n", + "After adstock: 20063.18111274193\n", + "After hill transform: 0.0017499634482581843\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,239.69\n", + "Adstocked value: 75,240.02\n", + "Saturated value: 0.3905\n", + "Final response: 55811.3816\n", + "Raw spend: 75239.69059769524\n", + "After adstock: 75240.02393102857\n", + "After hill transform: 0.3905417752248653\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 53,364.23\n", + "Adstocked value: 53,364.56\n", + "Saturated value: 0.9047\n", + "Final response: 60771.0043\n", + "Raw spend: 53364.22533063573\n", + "After adstock: 53364.55866396907\n", + "After hill transform: 0.9046597702057204\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 118,343.97\n", + "Adstocked value: 118,344.15\n", + "Saturated value: 0.9991\n", + "Final response: 27956.1776\n", + "Raw spend: 118343.97244352537\n", + "After adstock: 118344.14891411361\n", + "After hill transform: 0.9990632213334492\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,061.96\n", + "Adstocked value: 20,063.18\n", + "Saturated value: 0.0017\n", + "Final response: 945.2199\n", + "Raw spend: 20061.95889051971\n", + "After adstock: 20063.18111274193\n", + "After hill transform: 0.0017499634482581843\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,239.69\n", + "Adstocked value: 75,240.02\n", + "Saturated value: 0.3905\n", + "Final response: 55811.3816\n", + "Raw spend: 75239.69059769524\n", + "After adstock: 75240.02393102857\n", + "After hill transform: 0.3905417752248653\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 53,364.23\n", + "Adstocked value: 53,364.56\n", + "Saturated value: 0.9047\n", + "Final response: 60771.0043\n", + "Raw spend: 53364.22533062083\n", + "After adstock: 53364.558663954165\n", + "After hill transform: 0.904659770205657\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 118,343.97\n", + "Adstocked value: 118,344.15\n", + "Saturated value: 0.9991\n", + "Final response: 27956.1776\n", + "Raw spend: 118343.97244354027\n", + "After adstock: 118344.14891412851\n", + "After hill transform: 0.9990632213334495\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,061.96\n", + "Adstocked value: 20,063.18\n", + "Saturated value: 0.0017\n", + "Final response: 945.2199\n", + "Raw spend: 20061.95889051971\n", + "After adstock: 20063.18111274193\n", + "After hill transform: 0.0017499634482581843\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,239.69\n", + "Adstocked value: 75,240.02\n", + "Saturated value: 0.3905\n", + "Final response: 55811.3816\n", + "Raw spend: 75239.69059769524\n", + "After adstock: 75240.02393102857\n", + "After hill transform: 0.3905417752248653\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 53,364.23\n", + "Adstocked value: 53,364.56\n", + "Saturated value: 0.9047\n", + "Final response: 60771.0043\n", + "Raw spend: 53364.22533062083\n", + "After adstock: 53364.558663954165\n", + "After hill transform: 0.904659770205657\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 118,343.97\n", + "Adstocked value: 118,344.15\n", + "Saturated value: 0.9991\n", + "Final response: 27956.1776\n", + "Raw spend: 118343.97244352537\n", + "After adstock: 118344.14891411361\n", + "After hill transform: 0.9990632213334492\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,061.96\n", + "Adstocked value: 20,063.18\n", + "Saturated value: 0.0017\n", + "Final response: 945.2199\n", + "Raw spend: 20061.95889053461\n", + "After adstock: 20063.181112756833\n", + "After hill transform: 0.0017499634482620722\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,239.69\n", + "Adstocked value: 75,240.02\n", + "Saturated value: 0.3905\n", + "Final response: 55811.3816\n", + "Raw spend: 75239.69059769524\n", + "After adstock: 75240.02393102857\n", + "After hill transform: 0.3905417752248653\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 53,364.23\n", + "Adstocked value: 53,364.56\n", + "Saturated value: 0.9047\n", + "Final response: 60771.0043\n", + "Raw spend: 53364.22533062083\n", + "After adstock: 53364.558663954165\n", + "After hill transform: 0.904659770205657\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 118,343.97\n", + "Adstocked value: 118,344.15\n", + "Saturated value: 0.9991\n", + "Final response: 27956.1776\n", + "Raw spend: 118343.97244352537\n", + "After adstock: 118344.14891411361\n", + "After hill transform: 0.9990632213334492\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,061.96\n", + "Adstocked value: 20,063.18\n", + "Saturated value: 0.0017\n", + "Final response: 945.2199\n", + "Raw spend: 20061.95889051971\n", + "After adstock: 20063.18111274193\n", + "After hill transform: 0.0017499634482581843\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,239.69\n", + "Adstocked value: 75,240.02\n", + "Saturated value: 0.3905\n", + "Final response: 55811.3816\n", + "Raw spend: 75239.69059771014\n", + "After adstock: 75240.02393104347\n", + "After hill transform: 0.3905417752248929\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 53,364.23\n", + "Adstocked value: 53,364.56\n", + "Saturated value: 0.9047\n", + "Final response: 60771.0043\n", + "Raw spend: 53364.22533062083\n", + "After adstock: 53364.558663954165\n", + "After hill transform: 0.904659770205657\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 118,343.97\n", + "Adstocked value: 118,344.15\n", + "Saturated value: 0.9991\n", + "Final response: 27956.1776\n", + "Raw spend: 118343.97244352537\n", + "After adstock: 118344.14891411361\n", + "After hill transform: 0.9990632213334492\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,061.96\n", + "Adstocked value: 20,063.18\n", + "Saturated value: 0.0017\n", + "Final response: 945.2199\n", + "Raw spend: 20061.95889051971\n", + "After adstock: 20063.18111274193\n", + "After hill transform: 0.0017499634482581843\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,239.69\n", + "Adstocked value: 75,240.02\n", + "Saturated value: 0.3905\n", + "Final response: 55811.3816\n", + "Raw spend: 75239.69059769524\n", + "After adstock: 75240.02393102857\n", + "After hill transform: 0.3905417752248653\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 53,364.23\n", + "Adstocked value: 53,364.56\n", + "Saturated value: 0.9047\n", + "Final response: 60771.0043\n", + "Raw spend: 53364.22533063573\n", + "After adstock: 53364.55866396907\n", + "After hill transform: 0.9046597702057204\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 118,343.97\n", + "Adstocked value: 118,344.15\n", + "Saturated value: 0.9991\n", + "Final response: 27956.1776\n", + "Raw spend: 118343.97244352537\n", + "After adstock: 118344.14891411361\n", + "After hill transform: 0.9990632213334492\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 20,061.96\n", + "Adstocked value: 20,063.18\n", + "Saturated value: 0.0017\n", + "Final response: 945.2199\n", + "Raw spend: 20061.95889051971\n", + "After adstock: 20063.18111274193\n", + "After hill transform: 0.0017499634482581843\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,239.69\n", + "Adstocked value: 75,240.02\n", + "Saturated value: 0.3905\n", + "Final response: 55811.3816\n", + "Raw spend: 75239.69059769524\n", + "After adstock: 75240.02393102857\n", + "After hill transform: 0.3905417752248653\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 53,364.23\n", + "Adstocked value: 53,364.56\n", + "Saturated value: 0.9047\n", + "Final response: 60771.0043\n", + "Raw spend: 53364.22533062083\n", + "After adstock: 53364.558663954165\n", + "After hill transform: 0.904659770205657\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 118,343.97\n", + "Adstocked value: 118,344.15\n", + "Saturated value: 0.9991\n", + "Final response: 27956.1776\n", + "Raw spend: 118343.97244354027\n", + "After adstock: 118344.14891412851\n", + "After hill transform: 0.9990632213334495\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,716.01\n", + "Adstocked value: 19,717.23\n", + "Saturated value: 0.0017\n", + "Final response: 897.2955\n", + "Raw spend: 19716.00972153017\n", + "After adstock: 19717.23194375239\n", + "After hill transform: 0.0016612370342177956\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,171.22\n", + "Adstocked value: 75,171.55\n", + "Saturated value: 0.3904\n", + "Final response: 55793.2202\n", + "Raw spend: 75171.21934264382\n", + "After adstock: 75171.55267597715\n", + "After hill transform: 0.390414690294541\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 57,044.25\n", + "Adstocked value: 57,044.58\n", + "Saturated value: 0.9188\n", + "Final response: 61718.4214\n", + "Raw spend: 57044.245592050465\n", + "After adstock: 57044.5789253838\n", + "After hill transform: 0.9187633739946081\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 116,638.34\n", + "Adstocked value: 116,638.52\n", + "Saturated value: 0.9990\n", + "Final response: 27955.1009\n", + "Raw spend: 116638.34237355692\n", + "After adstock: 116638.51884414516\n", + "After hill transform: 0.9990247446164527\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,716.01\n", + "Adstocked value: 19,717.23\n", + "Saturated value: 0.0017\n", + "Final response: 897.2955\n", + "Raw spend: 19716.00972153017\n", + "After adstock: 19717.23194375239\n", + "After hill transform: 0.0016612370342177956\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,171.22\n", + "Adstocked value: 75,171.55\n", + "Saturated value: 0.3904\n", + "Final response: 55793.2202\n", + "Raw spend: 75171.21934264382\n", + "After adstock: 75171.55267597715\n", + "After hill transform: 0.390414690294541\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 57,044.25\n", + "Adstocked value: 57,044.58\n", + "Saturated value: 0.9188\n", + "Final response: 61718.4214\n", + "Raw spend: 57044.245592050465\n", + "After adstock: 57044.5789253838\n", + "After hill transform: 0.9187633739946081\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 116,638.34\n", + "Adstocked value: 116,638.52\n", + "Saturated value: 0.9990\n", + "Final response: 27955.1009\n", + "Raw spend: 116638.34237355692\n", + "After adstock: 116638.51884414516\n", + "After hill transform: 0.9990247446164527\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,716.01\n", + "Adstocked value: 19,717.23\n", + "Saturated value: 0.0017\n", + "Final response: 897.2955\n", + "Raw spend: 19716.00972154507\n", + "After adstock: 19717.231943767292\n", + "After hill transform: 0.0016612370342215515\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,171.22\n", + "Adstocked value: 75,171.55\n", + "Saturated value: 0.3904\n", + "Final response: 55793.2202\n", + "Raw spend: 75171.21934264382\n", + "After adstock: 75171.55267597715\n", + "After hill transform: 0.390414690294541\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 57,044.25\n", + "Adstocked value: 57,044.58\n", + "Saturated value: 0.9188\n", + "Final response: 61718.4214\n", + "Raw spend: 57044.245592050465\n", + "After adstock: 57044.5789253838\n", + "After hill transform: 0.9187633739946081\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 116,638.34\n", + "Adstocked value: 116,638.52\n", + "Saturated value: 0.9990\n", + "Final response: 27955.1009\n", + "Raw spend: 116638.34237355692\n", + "After adstock: 116638.51884414516\n", + "After hill transform: 0.9990247446164527\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,716.01\n", + "Adstocked value: 19,717.23\n", + "Saturated value: 0.0017\n", + "Final response: 897.2955\n", + "Raw spend: 19716.00972153017\n", + "After adstock: 19717.23194375239\n", + "After hill transform: 0.0016612370342177956\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,171.22\n", + "Adstocked value: 75,171.55\n", + "Saturated value: 0.3904\n", + "Final response: 55793.2202\n", + "Raw spend: 75171.21934265872\n", + "After adstock: 75171.55267599205\n", + "After hill transform: 0.3904146902945687\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 57,044.25\n", + "Adstocked value: 57,044.58\n", + "Saturated value: 0.9188\n", + "Final response: 61718.4214\n", + "Raw spend: 57044.245592050465\n", + "After adstock: 57044.5789253838\n", + "After hill transform: 0.9187633739946081\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 116,638.34\n", + "Adstocked value: 116,638.52\n", + "Saturated value: 0.9990\n", + "Final response: 27955.1009\n", + "Raw spend: 116638.34237355692\n", + "After adstock: 116638.51884414516\n", + "After hill transform: 0.9990247446164527\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,716.01\n", + "Adstocked value: 19,717.23\n", + "Saturated value: 0.0017\n", + "Final response: 897.2955\n", + "Raw spend: 19716.00972153017\n", + "After adstock: 19717.23194375239\n", + "After hill transform: 0.0016612370342177956\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,171.22\n", + "Adstocked value: 75,171.55\n", + "Saturated value: 0.3904\n", + "Final response: 55793.2202\n", + "Raw spend: 75171.21934264382\n", + "After adstock: 75171.55267597715\n", + "After hill transform: 0.390414690294541\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 57,044.25\n", + "Adstocked value: 57,044.58\n", + "Saturated value: 0.9188\n", + "Final response: 61718.4214\n", + "Raw spend: 57044.24559206537\n", + "After adstock: 57044.5789253987\n", + "After hill transform: 0.9187633739946593\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 116,638.34\n", + "Adstocked value: 116,638.52\n", + "Saturated value: 0.9990\n", + "Final response: 27955.1009\n", + "Raw spend: 116638.34237355692\n", + "After adstock: 116638.51884414516\n", + "After hill transform: 0.9990247446164527\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,716.01\n", + "Adstocked value: 19,717.23\n", + "Saturated value: 0.0017\n", + "Final response: 897.2955\n", + "Raw spend: 19716.00972153017\n", + "After adstock: 19717.23194375239\n", + "After hill transform: 0.0016612370342177956\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,171.22\n", + "Adstocked value: 75,171.55\n", + "Saturated value: 0.3904\n", + "Final response: 55793.2202\n", + "Raw spend: 75171.21934264382\n", + "After adstock: 75171.55267597715\n", + "After hill transform: 0.390414690294541\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 57,044.25\n", + "Adstocked value: 57,044.58\n", + "Saturated value: 0.9188\n", + "Final response: 61718.4214\n", + "Raw spend: 57044.245592050465\n", + "After adstock: 57044.5789253838\n", + "After hill transform: 0.9187633739946081\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 116,638.34\n", + "Adstocked value: 116,638.52\n", + "Saturated value: 0.9990\n", + "Final response: 27955.1009\n", + "Raw spend: 116638.34237357182\n", + "After adstock: 116638.51884416006\n", + "After hill transform: 0.9990247446164531\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,716.01\n", + "Adstocked value: 19,717.23\n", + "Saturated value: 0.0017\n", + "Final response: 897.2955\n", + "Raw spend: 19716.00972153017\n", + "After adstock: 19717.23194375239\n", + "After hill transform: 0.0016612370342177956\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,171.22\n", + "Adstocked value: 75,171.55\n", + "Saturated value: 0.3904\n", + "Final response: 55793.2202\n", + "Raw spend: 75171.21934264382\n", + "After adstock: 75171.55267597715\n", + "After hill transform: 0.390414690294541\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 57,044.25\n", + "Adstocked value: 57,044.58\n", + "Saturated value: 0.9188\n", + "Final response: 61718.4214\n", + "Raw spend: 57044.245592050465\n", + "After adstock: 57044.5789253838\n", + "After hill transform: 0.9187633739946081\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 116,638.34\n", + "Adstocked value: 116,638.52\n", + "Saturated value: 0.9990\n", + "Final response: 27955.1009\n", + "Raw spend: 116638.34237355692\n", + "After adstock: 116638.51884414516\n", + "After hill transform: 0.9990247446164527\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,716.01\n", + "Adstocked value: 19,717.23\n", + "Saturated value: 0.0017\n", + "Final response: 897.2955\n", + "Raw spend: 19716.00972154507\n", + "After adstock: 19717.231943767292\n", + "After hill transform: 0.0016612370342215515\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,171.22\n", + "Adstocked value: 75,171.55\n", + "Saturated value: 0.3904\n", + "Final response: 55793.2202\n", + "Raw spend: 75171.21934264382\n", + "After adstock: 75171.55267597715\n", + "After hill transform: 0.390414690294541\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 57,044.25\n", + "Adstocked value: 57,044.58\n", + "Saturated value: 0.9188\n", + "Final response: 61718.4214\n", + "Raw spend: 57044.245592050465\n", + "After adstock: 57044.5789253838\n", + "After hill transform: 0.9187633739946081\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 116,638.34\n", + "Adstocked value: 116,638.52\n", + "Saturated value: 0.9990\n", + "Final response: 27955.1009\n", + "Raw spend: 116638.34237355692\n", + "After adstock: 116638.51884414516\n", + "After hill transform: 0.9990247446164527\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,716.01\n", + "Adstocked value: 19,717.23\n", + "Saturated value: 0.0017\n", + "Final response: 897.2955\n", + "Raw spend: 19716.00972153017\n", + "After adstock: 19717.23194375239\n", + "After hill transform: 0.0016612370342177956\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,171.22\n", + "Adstocked value: 75,171.55\n", + "Saturated value: 0.3904\n", + "Final response: 55793.2202\n", + "Raw spend: 75171.21934265872\n", + "After adstock: 75171.55267599205\n", + "After hill transform: 0.3904146902945687\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 57,044.25\n", + "Adstocked value: 57,044.58\n", + "Saturated value: 0.9188\n", + "Final response: 61718.4214\n", + "Raw spend: 57044.245592050465\n", + "After adstock: 57044.5789253838\n", + "After hill transform: 0.9187633739946081\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 116,638.34\n", + "Adstocked value: 116,638.52\n", + "Saturated value: 0.9990\n", + "Final response: 27955.1009\n", + "Raw spend: 116638.34237355692\n", + "After adstock: 116638.51884414516\n", + "After hill transform: 0.9990247446164527\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,716.01\n", + "Adstocked value: 19,717.23\n", + "Saturated value: 0.0017\n", + "Final response: 897.2955\n", + "Raw spend: 19716.00972153017\n", + "After adstock: 19717.23194375239\n", + "After hill transform: 0.0016612370342177956\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,171.22\n", + "Adstocked value: 75,171.55\n", + "Saturated value: 0.3904\n", + "Final response: 55793.2202\n", + "Raw spend: 75171.21934264382\n", + "After adstock: 75171.55267597715\n", + "After hill transform: 0.390414690294541\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 57,044.25\n", + "Adstocked value: 57,044.58\n", + "Saturated value: 0.9188\n", + "Final response: 61718.4214\n", + "Raw spend: 57044.24559206537\n", + "After adstock: 57044.5789253987\n", + "After hill transform: 0.9187633739946593\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 116,638.34\n", + "Adstocked value: 116,638.52\n", + "Saturated value: 0.9990\n", + "Final response: 27955.1009\n", + "Raw spend: 116638.34237355692\n", + "After adstock: 116638.51884414516\n", + "After hill transform: 0.9990247446164527\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,716.01\n", + "Adstocked value: 19,717.23\n", + "Saturated value: 0.0017\n", + "Final response: 897.2955\n", + "Raw spend: 19716.00972153017\n", + "After adstock: 19717.23194375239\n", + "After hill transform: 0.0016612370342177956\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,171.22\n", + "Adstocked value: 75,171.55\n", + "Saturated value: 0.3904\n", + "Final response: 55793.2202\n", + "Raw spend: 75171.21934264382\n", + "After adstock: 75171.55267597715\n", + "After hill transform: 0.390414690294541\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 57,044.25\n", + "Adstocked value: 57,044.58\n", + "Saturated value: 0.9188\n", + "Final response: 61718.4214\n", + "Raw spend: 57044.245592050465\n", + "After adstock: 57044.5789253838\n", + "After hill transform: 0.9187633739946081\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 116,638.34\n", + "Adstocked value: 116,638.52\n", + "Saturated value: 0.9990\n", + "Final response: 27955.1009\n", + "Raw spend: 116638.34237357182\n", + "After adstock: 116638.51884416006\n", + "After hill transform: 0.9990247446164531\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,475.56\n", + "Adstocked value: 19,476.79\n", + "Saturated value: 0.0016\n", + "Final response: 864.9551\n", + "Raw spend: 19475.56308999562\n", + "After adstock: 19476.785312217842\n", + "After hill transform: 0.0016013626135700583\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,119.26\n", + "Adstocked value: 75,119.60\n", + "Saturated value: 0.3903\n", + "Final response: 55779.4300\n", + "Raw spend: 75119.26449196518\n", + "After adstock: 75119.59782529851\n", + "After hill transform: 0.3903181930297816\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,584.35\n", + "Adstocked value: 59,584.68\n", + "Saturated value: 0.9269\n", + "Final response: 62266.5219\n", + "Raw spend: 59584.346133936815\n", + "After adstock: 59584.67946727015\n", + "After hill transform: 0.9269226016987138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 115,430.48\n", + "Adstocked value: 115,430.66\n", + "Saturated value: 0.9990\n", + "Final response: 27954.3018\n", + "Raw spend: 115430.48203622647\n", + "After adstock: 115430.65850681471\n", + "After hill transform: 0.9989961868892352\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,475.56\n", + "Adstocked value: 19,476.79\n", + "Saturated value: 0.0016\n", + "Final response: 864.9551\n", + "Raw spend: 19475.56308999562\n", + "After adstock: 19476.785312217842\n", + "After hill transform: 0.0016013626135700583\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,119.26\n", + "Adstocked value: 75,119.60\n", + "Saturated value: 0.3903\n", + "Final response: 55779.4300\n", + "Raw spend: 75119.26449196518\n", + "After adstock: 75119.59782529851\n", + "After hill transform: 0.3903181930297816\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,584.35\n", + "Adstocked value: 59,584.68\n", + "Saturated value: 0.9269\n", + "Final response: 62266.5219\n", + "Raw spend: 59584.346133936815\n", + "After adstock: 59584.67946727015\n", + "After hill transform: 0.9269226016987138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 115,430.48\n", + "Adstocked value: 115,430.66\n", + "Saturated value: 0.9990\n", + "Final response: 27954.3018\n", + "Raw spend: 115430.48203622647\n", + "After adstock: 115430.65850681471\n", + "After hill transform: 0.9989961868892352\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,475.56\n", + "Adstocked value: 19,476.79\n", + "Saturated value: 0.0016\n", + "Final response: 864.9551\n", + "Raw spend: 19475.56309001052\n", + "After adstock: 19476.785312232743\n", + "After hill transform: 0.0016013626135737238\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,119.26\n", + "Adstocked value: 75,119.60\n", + "Saturated value: 0.3903\n", + "Final response: 55779.4300\n", + "Raw spend: 75119.26449196518\n", + "After adstock: 75119.59782529851\n", + "After hill transform: 0.3903181930297816\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,584.35\n", + "Adstocked value: 59,584.68\n", + "Saturated value: 0.9269\n", + "Final response: 62266.5219\n", + "Raw spend: 59584.346133936815\n", + "After adstock: 59584.67946727015\n", + "After hill transform: 0.9269226016987138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 115,430.48\n", + "Adstocked value: 115,430.66\n", + "Saturated value: 0.9990\n", + "Final response: 27954.3018\n", + "Raw spend: 115430.48203622647\n", + "After adstock: 115430.65850681471\n", + "After hill transform: 0.9989961868892352\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,475.56\n", + "Adstocked value: 19,476.79\n", + "Saturated value: 0.0016\n", + "Final response: 864.9551\n", + "Raw spend: 19475.56308999562\n", + "After adstock: 19476.785312217842\n", + "After hill transform: 0.0016013626135700583\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,119.26\n", + "Adstocked value: 75,119.60\n", + "Saturated value: 0.3903\n", + "Final response: 55779.4300\n", + "Raw spend: 75119.26449198008\n", + "After adstock: 75119.59782531341\n", + "After hill transform: 0.3903181930298093\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,584.35\n", + "Adstocked value: 59,584.68\n", + "Saturated value: 0.9269\n", + "Final response: 62266.5219\n", + "Raw spend: 59584.346133936815\n", + "After adstock: 59584.67946727015\n", + "After hill transform: 0.9269226016987138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 115,430.48\n", + "Adstocked value: 115,430.66\n", + "Saturated value: 0.9990\n", + "Final response: 27954.3018\n", + "Raw spend: 115430.48203622647\n", + "After adstock: 115430.65850681471\n", + "After hill transform: 0.9989961868892352\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,475.56\n", + "Adstocked value: 19,476.79\n", + "Saturated value: 0.0016\n", + "Final response: 864.9551\n", + "Raw spend: 19475.56308999562\n", + "After adstock: 19476.785312217842\n", + "After hill transform: 0.0016013626135700583\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,119.26\n", + "Adstocked value: 75,119.60\n", + "Saturated value: 0.3903\n", + "Final response: 55779.4300\n", + "Raw spend: 75119.26449196518\n", + "After adstock: 75119.59782529851\n", + "After hill transform: 0.3903181930297816\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,584.35\n", + "Adstocked value: 59,584.68\n", + "Saturated value: 0.9269\n", + "Final response: 62266.5219\n", + "Raw spend: 59584.346133951716\n", + "After adstock: 59584.67946728505\n", + "After hill transform: 0.9269226016987584\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 115,430.48\n", + "Adstocked value: 115,430.66\n", + "Saturated value: 0.9990\n", + "Final response: 27954.3018\n", + "Raw spend: 115430.48203622647\n", + "After adstock: 115430.65850681471\n", + "After hill transform: 0.9989961868892352\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,475.56\n", + "Adstocked value: 19,476.79\n", + "Saturated value: 0.0016\n", + "Final response: 864.9551\n", + "Raw spend: 19475.56308999562\n", + "After adstock: 19476.785312217842\n", + "After hill transform: 0.0016013626135700583\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,119.26\n", + "Adstocked value: 75,119.60\n", + "Saturated value: 0.3903\n", + "Final response: 55779.4300\n", + "Raw spend: 75119.26449196518\n", + "After adstock: 75119.59782529851\n", + "After hill transform: 0.3903181930297816\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,584.35\n", + "Adstocked value: 59,584.68\n", + "Saturated value: 0.9269\n", + "Final response: 62266.5219\n", + "Raw spend: 59584.346133936815\n", + "After adstock: 59584.67946727015\n", + "After hill transform: 0.9269226016987138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 115,430.48\n", + "Adstocked value: 115,430.66\n", + "Saturated value: 0.9990\n", + "Final response: 27954.3018\n", + "Raw spend: 115430.48203624137\n", + "After adstock: 115430.65850682961\n", + "After hill transform: 0.9989961868892355\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,475.56\n", + "Adstocked value: 19,476.79\n", + "Saturated value: 0.0016\n", + "Final response: 864.9551\n", + "Raw spend: 19475.56308999562\n", + "After adstock: 19476.785312217842\n", + "After hill transform: 0.0016013626135700583\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,119.26\n", + "Adstocked value: 75,119.60\n", + "Saturated value: 0.3903\n", + "Final response: 55779.4300\n", + "Raw spend: 75119.26449196518\n", + "After adstock: 75119.59782529851\n", + "After hill transform: 0.3903181930297816\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,584.35\n", + "Adstocked value: 59,584.68\n", + "Saturated value: 0.9269\n", + "Final response: 62266.5219\n", + "Raw spend: 59584.346133936815\n", + "After adstock: 59584.67946727015\n", + "After hill transform: 0.9269226016987138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 115,430.48\n", + "Adstocked value: 115,430.66\n", + "Saturated value: 0.9990\n", + "Final response: 27954.3018\n", + "Raw spend: 115430.48203622647\n", + "After adstock: 115430.65850681471\n", + "After hill transform: 0.9989961868892352\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,475.56\n", + "Adstocked value: 19,476.79\n", + "Saturated value: 0.0016\n", + "Final response: 864.9551\n", + "Raw spend: 19475.56309001052\n", + "After adstock: 19476.785312232743\n", + "After hill transform: 0.0016013626135737238\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,119.26\n", + "Adstocked value: 75,119.60\n", + "Saturated value: 0.3903\n", + "Final response: 55779.4300\n", + "Raw spend: 75119.26449196518\n", + "After adstock: 75119.59782529851\n", + "After hill transform: 0.3903181930297816\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,584.35\n", + "Adstocked value: 59,584.68\n", + "Saturated value: 0.9269\n", + "Final response: 62266.5219\n", + "Raw spend: 59584.346133936815\n", + "After adstock: 59584.67946727015\n", + "After hill transform: 0.9269226016987138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 115,430.48\n", + "Adstocked value: 115,430.66\n", + "Saturated value: 0.9990\n", + "Final response: 27954.3018\n", + "Raw spend: 115430.48203622647\n", + "After adstock: 115430.65850681471\n", + "After hill transform: 0.9989961868892352\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,475.56\n", + "Adstocked value: 19,476.79\n", + "Saturated value: 0.0016\n", + "Final response: 864.9551\n", + "Raw spend: 19475.56308999562\n", + "After adstock: 19476.785312217842\n", + "After hill transform: 0.0016013626135700583\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,119.26\n", + "Adstocked value: 75,119.60\n", + "Saturated value: 0.3903\n", + "Final response: 55779.4300\n", + "Raw spend: 75119.26449198008\n", + "After adstock: 75119.59782531341\n", + "After hill transform: 0.3903181930298093\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,584.35\n", + "Adstocked value: 59,584.68\n", + "Saturated value: 0.9269\n", + "Final response: 62266.5219\n", + "Raw spend: 59584.346133936815\n", + "After adstock: 59584.67946727015\n", + "After hill transform: 0.9269226016987138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 115,430.48\n", + "Adstocked value: 115,430.66\n", + "Saturated value: 0.9990\n", + "Final response: 27954.3018\n", + "Raw spend: 115430.48203622647\n", + "After adstock: 115430.65850681471\n", + "After hill transform: 0.9989961868892352\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,475.56\n", + "Adstocked value: 19,476.79\n", + "Saturated value: 0.0016\n", + "Final response: 864.9551\n", + "Raw spend: 19475.56308999562\n", + "After adstock: 19476.785312217842\n", + "After hill transform: 0.0016013626135700583\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,119.26\n", + "Adstocked value: 75,119.60\n", + "Saturated value: 0.3903\n", + "Final response: 55779.4300\n", + "Raw spend: 75119.26449196518\n", + "After adstock: 75119.59782529851\n", + "After hill transform: 0.3903181930297816\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,584.35\n", + "Adstocked value: 59,584.68\n", + "Saturated value: 0.9269\n", + "Final response: 62266.5219\n", + "Raw spend: 59584.346133951716\n", + "After adstock: 59584.67946728505\n", + "After hill transform: 0.9269226016987584\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 115,430.48\n", + "Adstocked value: 115,430.66\n", + "Saturated value: 0.9990\n", + "Final response: 27954.3018\n", + "Raw spend: 115430.48203622647\n", + "After adstock: 115430.65850681471\n", + "After hill transform: 0.9989961868892352\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,475.56\n", + "Adstocked value: 19,476.79\n", + "Saturated value: 0.0016\n", + "Final response: 864.9551\n", + "Raw spend: 19475.56308999562\n", + "After adstock: 19476.785312217842\n", + "After hill transform: 0.0016013626135700583\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,119.26\n", + "Adstocked value: 75,119.60\n", + "Saturated value: 0.3903\n", + "Final response: 55779.4300\n", + "Raw spend: 75119.26449196518\n", + "After adstock: 75119.59782529851\n", + "After hill transform: 0.3903181930297816\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,584.35\n", + "Adstocked value: 59,584.68\n", + "Saturated value: 0.9269\n", + "Final response: 62266.5219\n", + "Raw spend: 59584.346133936815\n", + "After adstock: 59584.67946727015\n", + "After hill transform: 0.9269226016987138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 115,430.48\n", + "Adstocked value: 115,430.66\n", + "Saturated value: 0.9990\n", + "Final response: 27954.3018\n", + "Raw spend: 115430.48203624137\n", + "After adstock: 115430.65850682961\n", + "After hill transform: 0.9989961868892355\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,223.07\n", + "Adstocked value: 19,224.30\n", + "Saturated value: 0.0015\n", + "Final response: 831.8383\n", + "Raw spend: 19223.07362830879\n", + "After adstock: 19224.295850531013\n", + "After hill transform: 0.0015400507449222392\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,023.18\n", + "Adstocked value: 75,023.52\n", + "Saturated value: 0.3901\n", + "Final response: 55753.9058\n", + "Raw spend: 75023.18405932287\n", + "After adstock: 75023.5173926562\n", + "After hill transform: 0.39013958671973187\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 62,084.77\n", + "Adstocked value: 62,085.10\n", + "Saturated value: 0.9339\n", + "Final response: 62736.7601\n", + "Raw spend: 62084.770473787445\n", + "After adstock: 62085.10380712078\n", + "After hill transform: 0.9339227417128516\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 113,960.19\n", + "Adstocked value: 113,960.36\n", + "Saturated value: 0.9990\n", + "Final response: 27953.2855\n", + "Raw spend: 113960.18696679709\n", + "After adstock: 113960.36343738533\n", + "After hill transform: 0.9989598679415773\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,223.07\n", + "Adstocked value: 19,224.30\n", + "Saturated value: 0.0015\n", + "Final response: 831.8383\n", + "Raw spend: 19223.07362830879\n", + "After adstock: 19224.295850531013\n", + "After hill transform: 0.0015400507449222392\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,023.18\n", + "Adstocked value: 75,023.52\n", + "Saturated value: 0.3901\n", + "Final response: 55753.9058\n", + "Raw spend: 75023.18405932287\n", + "After adstock: 75023.5173926562\n", + "After hill transform: 0.39013958671973187\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 62,084.77\n", + "Adstocked value: 62,085.10\n", + "Saturated value: 0.9339\n", + "Final response: 62736.7601\n", + "Raw spend: 62084.770473787445\n", + "After adstock: 62085.10380712078\n", + "After hill transform: 0.9339227417128516\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 113,960.19\n", + "Adstocked value: 113,960.36\n", + "Saturated value: 0.9990\n", + "Final response: 27953.2855\n", + "Raw spend: 113960.18696679709\n", + "After adstock: 113960.36343738533\n", + "After hill transform: 0.9989598679415773\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,223.07\n", + "Adstocked value: 19,224.30\n", + "Saturated value: 0.0015\n", + "Final response: 831.8383\n", + "Raw spend: 19223.07362832369\n", + "After adstock: 19224.295850545914\n", + "After hill transform: 0.001540050744925811\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,023.18\n", + "Adstocked value: 75,023.52\n", + "Saturated value: 0.3901\n", + "Final response: 55753.9058\n", + "Raw spend: 75023.18405932287\n", + "After adstock: 75023.5173926562\n", + "After hill transform: 0.39013958671973187\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 62,084.77\n", + "Adstocked value: 62,085.10\n", + "Saturated value: 0.9339\n", + "Final response: 62736.7601\n", + "Raw spend: 62084.770473787445\n", + "After adstock: 62085.10380712078\n", + "After hill transform: 0.9339227417128516\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 113,960.19\n", + "Adstocked value: 113,960.36\n", + "Saturated value: 0.9990\n", + "Final response: 27953.2855\n", + "Raw spend: 113960.18696679709\n", + "After adstock: 113960.36343738533\n", + "After hill transform: 0.9989598679415773\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,223.07\n", + "Adstocked value: 19,224.30\n", + "Saturated value: 0.0015\n", + "Final response: 831.8383\n", + "Raw spend: 19223.07362830879\n", + "After adstock: 19224.295850531013\n", + "After hill transform: 0.0015400507449222392\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,023.18\n", + "Adstocked value: 75,023.52\n", + "Saturated value: 0.3901\n", + "Final response: 55753.9058\n", + "Raw spend: 75023.18405933777\n", + "After adstock: 75023.5173926711\n", + "After hill transform: 0.39013958671975957\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 62,084.77\n", + "Adstocked value: 62,085.10\n", + "Saturated value: 0.9339\n", + "Final response: 62736.7601\n", + "Raw spend: 62084.770473787445\n", + "After adstock: 62085.10380712078\n", + "After hill transform: 0.9339227417128516\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 113,960.19\n", + "Adstocked value: 113,960.36\n", + "Saturated value: 0.9990\n", + "Final response: 27953.2855\n", + "Raw spend: 113960.18696679709\n", + "After adstock: 113960.36343738533\n", + "After hill transform: 0.9989598679415773\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,223.07\n", + "Adstocked value: 19,224.30\n", + "Saturated value: 0.0015\n", + "Final response: 831.8383\n", + "Raw spend: 19223.07362830879\n", + "After adstock: 19224.295850531013\n", + "After hill transform: 0.0015400507449222392\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,023.18\n", + "Adstocked value: 75,023.52\n", + "Saturated value: 0.3901\n", + "Final response: 55753.9058\n", + "Raw spend: 75023.18405932287\n", + "After adstock: 75023.5173926562\n", + "After hill transform: 0.39013958671973187\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 62,084.77\n", + "Adstocked value: 62,085.10\n", + "Saturated value: 0.9339\n", + "Final response: 62736.7601\n", + "Raw spend: 62084.770473802346\n", + "After adstock: 62085.10380713568\n", + "After hill transform: 0.9339227417128906\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 113,960.19\n", + "Adstocked value: 113,960.36\n", + "Saturated value: 0.9990\n", + "Final response: 27953.2855\n", + "Raw spend: 113960.18696679709\n", + "After adstock: 113960.36343738533\n", + "After hill transform: 0.9989598679415773\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,223.07\n", + "Adstocked value: 19,224.30\n", + "Saturated value: 0.0015\n", + "Final response: 831.8383\n", + "Raw spend: 19223.07362830879\n", + "After adstock: 19224.295850531013\n", + "After hill transform: 0.0015400507449222392\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,023.18\n", + "Adstocked value: 75,023.52\n", + "Saturated value: 0.3901\n", + "Final response: 55753.9058\n", + "Raw spend: 75023.18405932287\n", + "After adstock: 75023.5173926562\n", + "After hill transform: 0.39013958671973187\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 62,084.77\n", + "Adstocked value: 62,085.10\n", + "Saturated value: 0.9339\n", + "Final response: 62736.7601\n", + "Raw spend: 62084.770473787445\n", + "After adstock: 62085.10380712078\n", + "After hill transform: 0.9339227417128516\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 113,960.19\n", + "Adstocked value: 113,960.36\n", + "Saturated value: 0.9990\n", + "Final response: 27953.2855\n", + "Raw spend: 113960.18696681199\n", + "After adstock: 113960.36343740023\n", + "After hill transform: 0.9989598679415777\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,223.07\n", + "Adstocked value: 19,224.30\n", + "Saturated value: 0.0015\n", + "Final response: 831.8383\n", + "Raw spend: 19223.07362830879\n", + "After adstock: 19224.295850531013\n", + "After hill transform: 0.0015400507449222392\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,023.18\n", + "Adstocked value: 75,023.52\n", + "Saturated value: 0.3901\n", + "Final response: 55753.9058\n", + "Raw spend: 75023.18405932287\n", + "After adstock: 75023.5173926562\n", + "After hill transform: 0.39013958671973187\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 62,084.77\n", + "Adstocked value: 62,085.10\n", + "Saturated value: 0.9339\n", + "Final response: 62736.7601\n", + "Raw spend: 62084.770473787445\n", + "After adstock: 62085.10380712078\n", + "After hill transform: 0.9339227417128516\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 113,960.19\n", + "Adstocked value: 113,960.36\n", + "Saturated value: 0.9990\n", + "Final response: 27953.2855\n", + "Raw spend: 113960.18696679709\n", + "After adstock: 113960.36343738533\n", + "After hill transform: 0.9989598679415773\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,223.07\n", + "Adstocked value: 19,224.30\n", + "Saturated value: 0.0015\n", + "Final response: 831.8383\n", + "Raw spend: 19223.07362832369\n", + "After adstock: 19224.295850545914\n", + "After hill transform: 0.001540050744925811\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,023.18\n", + "Adstocked value: 75,023.52\n", + "Saturated value: 0.3901\n", + "Final response: 55753.9058\n", + "Raw spend: 75023.18405932287\n", + "After adstock: 75023.5173926562\n", + "After hill transform: 0.39013958671973187\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 62,084.77\n", + "Adstocked value: 62,085.10\n", + "Saturated value: 0.9339\n", + "Final response: 62736.7601\n", + "Raw spend: 62084.770473787445\n", + "After adstock: 62085.10380712078\n", + "After hill transform: 0.9339227417128516\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 113,960.19\n", + "Adstocked value: 113,960.36\n", + "Saturated value: 0.9990\n", + "Final response: 27953.2855\n", + "Raw spend: 113960.18696679709\n", + "After adstock: 113960.36343738533\n", + "After hill transform: 0.9989598679415773\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,223.07\n", + "Adstocked value: 19,224.30\n", + "Saturated value: 0.0015\n", + "Final response: 831.8383\n", + "Raw spend: 19223.07362830879\n", + "After adstock: 19224.295850531013\n", + "After hill transform: 0.0015400507449222392\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,023.18\n", + "Adstocked value: 75,023.52\n", + "Saturated value: 0.3901\n", + "Final response: 55753.9058\n", + "Raw spend: 75023.18405933777\n", + "After adstock: 75023.5173926711\n", + "After hill transform: 0.39013958671975957\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 62,084.77\n", + "Adstocked value: 62,085.10\n", + "Saturated value: 0.9339\n", + "Final response: 62736.7601\n", + "Raw spend: 62084.770473787445\n", + "After adstock: 62085.10380712078\n", + "After hill transform: 0.9339227417128516\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 113,960.19\n", + "Adstocked value: 113,960.36\n", + "Saturated value: 0.9990\n", + "Final response: 27953.2855\n", + "Raw spend: 113960.18696679709\n", + "After adstock: 113960.36343738533\n", + "After hill transform: 0.9989598679415773\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,223.07\n", + "Adstocked value: 19,224.30\n", + "Saturated value: 0.0015\n", + "Final response: 831.8383\n", + "Raw spend: 19223.07362830879\n", + "After adstock: 19224.295850531013\n", + "After hill transform: 0.0015400507449222392\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,023.18\n", + "Adstocked value: 75,023.52\n", + "Saturated value: 0.3901\n", + "Final response: 55753.9058\n", + "Raw spend: 75023.18405932287\n", + "After adstock: 75023.5173926562\n", + "After hill transform: 0.39013958671973187\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 62,084.77\n", + "Adstocked value: 62,085.10\n", + "Saturated value: 0.9339\n", + "Final response: 62736.7601\n", + "Raw spend: 62084.770473802346\n", + "After adstock: 62085.10380713568\n", + "After hill transform: 0.9339227417128906\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 113,960.19\n", + "Adstocked value: 113,960.36\n", + "Saturated value: 0.9990\n", + "Final response: 27953.2855\n", + "Raw spend: 113960.18696679709\n", + "After adstock: 113960.36343738533\n", + "After hill transform: 0.9989598679415773\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,223.07\n", + "Adstocked value: 19,224.30\n", + "Saturated value: 0.0015\n", + "Final response: 831.8383\n", + "Raw spend: 19223.07362830879\n", + "After adstock: 19224.295850531013\n", + "After hill transform: 0.0015400507449222392\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 75,023.18\n", + "Adstocked value: 75,023.52\n", + "Saturated value: 0.3901\n", + "Final response: 55753.9058\n", + "Raw spend: 75023.18405932287\n", + "After adstock: 75023.5173926562\n", + "After hill transform: 0.39013958671973187\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 62,084.77\n", + "Adstocked value: 62,085.10\n", + "Saturated value: 0.9339\n", + "Final response: 62736.7601\n", + "Raw spend: 62084.770473787445\n", + "After adstock: 62085.10380712078\n", + "After hill transform: 0.9339227417128516\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 113,960.19\n", + "Adstocked value: 113,960.36\n", + "Saturated value: 0.9990\n", + "Final response: 27953.2855\n", + "Raw spend: 113960.18696681199\n", + "After adstock: 113960.36343740023\n", + "After hill transform: 0.9989598679415777\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,776.70\n", + "Adstocked value: 18,777.92\n", + "Saturated value: 0.0014\n", + "Final response: 775.3724\n", + "Raw spend: 18776.701914986064\n", + "After adstock: 18777.924137208287\n", + "After hill transform: 0.0014355107746380938\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,860.95\n", + "Adstocked value: 74,861.29\n", + "Saturated value: 0.3898\n", + "Final response: 55710.7441\n", + "Raw spend: 74860.95440658217\n", + "After adstock: 74861.2877399155\n", + "After hill transform: 0.3898375612342396\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 66,535.75\n", + "Adstocked value: 66,536.09\n", + "Saturated value: 0.9443\n", + "Final response: 63435.1979\n", + "Raw spend: 66535.7526030337\n", + "After adstock: 66536.08593636703\n", + "After hill transform: 0.9443199473835846\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 111,396.39\n", + "Adstocked value: 111,396.56\n", + "Saturated value: 0.9989\n", + "Final response: 27951.3903\n", + "Raw spend: 111396.38601017282\n", + "After adstock: 111396.56248076106\n", + "After hill transform: 0.9988921390136462\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,776.70\n", + "Adstocked value: 18,777.92\n", + "Saturated value: 0.0014\n", + "Final response: 775.3724\n", + "Raw spend: 18776.701914986064\n", + "After adstock: 18777.924137208287\n", + "After hill transform: 0.0014355107746380938\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,860.95\n", + "Adstocked value: 74,861.29\n", + "Saturated value: 0.3898\n", + "Final response: 55710.7441\n", + "Raw spend: 74860.95440658217\n", + "After adstock: 74861.2877399155\n", + "After hill transform: 0.3898375612342396\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 66,535.75\n", + "Adstocked value: 66,536.09\n", + "Saturated value: 0.9443\n", + "Final response: 63435.1979\n", + "Raw spend: 66535.7526030337\n", + "After adstock: 66536.08593636703\n", + "After hill transform: 0.9443199473835846\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 111,396.39\n", + "Adstocked value: 111,396.56\n", + "Saturated value: 0.9989\n", + "Final response: 27951.3903\n", + "Raw spend: 111396.38601017282\n", + "After adstock: 111396.56248076106\n", + "After hill transform: 0.9988921390136462\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,033.95\n", + "Adstocked value: 19,035.18\n", + "Saturated value: 0.0015\n", + "Final response: 807.5926\n", + "Raw spend: 19033.95388527849\n", + "After adstock: 19035.176107500713\n", + "After hill transform: 0.0014951627332379428\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,954.45\n", + "Adstocked value: 74,954.78\n", + "Saturated value: 0.3900\n", + "Final response: 55735.6289\n", + "Raw spend: 74954.45024550248\n", + "After adstock: 74954.7835788358\n", + "After hill transform: 0.3900116934167859\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 63,970.57\n", + "Adstocked value: 63,970.91\n", + "Saturated value: 0.9386\n", + "Final response: 63052.3574\n", + "Raw spend: 63970.57230977186\n", + "After adstock: 63970.905643105194\n", + "After hill transform: 0.9386208406892033\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 112,873.95\n", + "Adstocked value: 112,874.13\n", + "Saturated value: 0.9989\n", + "Final response: 27952.5023\n", + "Raw spend: 112873.95017439743\n", + "After adstock: 112874.12664498566\n", + "After hill transform: 0.998931879575701\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,033.95\n", + "Adstocked value: 19,035.18\n", + "Saturated value: 0.0015\n", + "Final response: 807.5926\n", + "Raw spend: 19033.95388527849\n", + "After adstock: 19035.176107500713\n", + "After hill transform: 0.0014951627332379428\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,954.45\n", + "Adstocked value: 74,954.78\n", + "Saturated value: 0.3900\n", + "Final response: 55735.6289\n", + "Raw spend: 74954.45024550248\n", + "After adstock: 74954.7835788358\n", + "After hill transform: 0.3900116934167859\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 63,970.57\n", + "Adstocked value: 63,970.91\n", + "Saturated value: 0.9386\n", + "Final response: 63052.3574\n", + "Raw spend: 63970.57230977186\n", + "After adstock: 63970.905643105194\n", + "After hill transform: 0.9386208406892033\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 112,873.95\n", + "Adstocked value: 112,874.13\n", + "Saturated value: 0.9989\n", + "Final response: 27952.5023\n", + "Raw spend: 112873.95017439743\n", + "After adstock: 112874.12664498566\n", + "After hill transform: 0.998931879575701\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,033.95\n", + "Adstocked value: 19,035.18\n", + "Saturated value: 0.0015\n", + "Final response: 807.5926\n", + "Raw spend: 19033.95388529339\n", + "After adstock: 19035.176107515614\n", + "After hill transform: 0.001495162733241445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,954.45\n", + "Adstocked value: 74,954.78\n", + "Saturated value: 0.3900\n", + "Final response: 55735.6289\n", + "Raw spend: 74954.45024550248\n", + "After adstock: 74954.7835788358\n", + "After hill transform: 0.3900116934167859\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 63,970.57\n", + "Adstocked value: 63,970.91\n", + "Saturated value: 0.9386\n", + "Final response: 63052.3574\n", + "Raw spend: 63970.57230977186\n", + "After adstock: 63970.905643105194\n", + "After hill transform: 0.9386208406892033\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 112,873.95\n", + "Adstocked value: 112,874.13\n", + "Saturated value: 0.9989\n", + "Final response: 27952.5023\n", + "Raw spend: 112873.95017439743\n", + "After adstock: 112874.12664498566\n", + "After hill transform: 0.998931879575701\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,033.95\n", + "Adstocked value: 19,035.18\n", + "Saturated value: 0.0015\n", + "Final response: 807.5926\n", + "Raw spend: 19033.95388527849\n", + "After adstock: 19035.176107500713\n", + "After hill transform: 0.0014951627332379428\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,954.45\n", + "Adstocked value: 74,954.78\n", + "Saturated value: 0.3900\n", + "Final response: 55735.6289\n", + "Raw spend: 74954.45024551738\n", + "After adstock: 74954.7835788507\n", + "After hill transform: 0.39001169341681363\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 63,970.57\n", + "Adstocked value: 63,970.91\n", + "Saturated value: 0.9386\n", + "Final response: 63052.3574\n", + "Raw spend: 63970.57230977186\n", + "After adstock: 63970.905643105194\n", + "After hill transform: 0.9386208406892033\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 112,873.95\n", + "Adstocked value: 112,874.13\n", + "Saturated value: 0.9989\n", + "Final response: 27952.5023\n", + "Raw spend: 112873.95017439743\n", + "After adstock: 112874.12664498566\n", + "After hill transform: 0.998931879575701\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,033.95\n", + "Adstocked value: 19,035.18\n", + "Saturated value: 0.0015\n", + "Final response: 807.5926\n", + "Raw spend: 19033.95388527849\n", + "After adstock: 19035.176107500713\n", + "After hill transform: 0.0014951627332379428\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,954.45\n", + "Adstocked value: 74,954.78\n", + "Saturated value: 0.3900\n", + "Final response: 55735.6289\n", + "Raw spend: 74954.45024550248\n", + "After adstock: 74954.7835788358\n", + "After hill transform: 0.3900116934167859\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 63,970.57\n", + "Adstocked value: 63,970.91\n", + "Saturated value: 0.9386\n", + "Final response: 63052.3574\n", + "Raw spend: 63970.57230978676\n", + "After adstock: 63970.905643120095\n", + "After hill transform: 0.9386208406892386\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 112,873.95\n", + "Adstocked value: 112,874.13\n", + "Saturated value: 0.9989\n", + "Final response: 27952.5023\n", + "Raw spend: 112873.95017439743\n", + "After adstock: 112874.12664498566\n", + "After hill transform: 0.998931879575701\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,033.95\n", + "Adstocked value: 19,035.18\n", + "Saturated value: 0.0015\n", + "Final response: 807.5926\n", + "Raw spend: 19033.95388527849\n", + "After adstock: 19035.176107500713\n", + "After hill transform: 0.0014951627332379428\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,954.45\n", + "Adstocked value: 74,954.78\n", + "Saturated value: 0.3900\n", + "Final response: 55735.6289\n", + "Raw spend: 74954.45024550248\n", + "After adstock: 74954.7835788358\n", + "After hill transform: 0.3900116934167859\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 63,970.57\n", + "Adstocked value: 63,970.91\n", + "Saturated value: 0.9386\n", + "Final response: 63052.3574\n", + "Raw spend: 63970.57230977186\n", + "After adstock: 63970.905643105194\n", + "After hill transform: 0.9386208406892033\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 112,873.95\n", + "Adstocked value: 112,874.13\n", + "Saturated value: 0.9989\n", + "Final response: 27952.5023\n", + "Raw spend: 112873.95017441233\n", + "After adstock: 112874.12664500056\n", + "After hill transform: 0.9989318795757014\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,033.95\n", + "Adstocked value: 19,035.18\n", + "Saturated value: 0.0015\n", + "Final response: 807.5926\n", + "Raw spend: 19033.95388527849\n", + "After adstock: 19035.176107500713\n", + "After hill transform: 0.0014951627332379428\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,954.45\n", + "Adstocked value: 74,954.78\n", + "Saturated value: 0.3900\n", + "Final response: 55735.6289\n", + "Raw spend: 74954.45024550248\n", + "After adstock: 74954.7835788358\n", + "After hill transform: 0.3900116934167859\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 63,970.57\n", + "Adstocked value: 63,970.91\n", + "Saturated value: 0.9386\n", + "Final response: 63052.3574\n", + "Raw spend: 63970.57230977186\n", + "After adstock: 63970.905643105194\n", + "After hill transform: 0.9386208406892033\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 112,873.95\n", + "Adstocked value: 112,874.13\n", + "Saturated value: 0.9989\n", + "Final response: 27952.5023\n", + "Raw spend: 112873.95017439743\n", + "After adstock: 112874.12664498566\n", + "After hill transform: 0.998931879575701\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,033.95\n", + "Adstocked value: 19,035.18\n", + "Saturated value: 0.0015\n", + "Final response: 807.5926\n", + "Raw spend: 19033.95388529339\n", + "After adstock: 19035.176107515614\n", + "After hill transform: 0.001495162733241445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,954.45\n", + "Adstocked value: 74,954.78\n", + "Saturated value: 0.3900\n", + "Final response: 55735.6289\n", + "Raw spend: 74954.45024550248\n", + "After adstock: 74954.7835788358\n", + "After hill transform: 0.3900116934167859\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 63,970.57\n", + "Adstocked value: 63,970.91\n", + "Saturated value: 0.9386\n", + "Final response: 63052.3574\n", + "Raw spend: 63970.57230977186\n", + "After adstock: 63970.905643105194\n", + "After hill transform: 0.9386208406892033\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 112,873.95\n", + "Adstocked value: 112,874.13\n", + "Saturated value: 0.9989\n", + "Final response: 27952.5023\n", + "Raw spend: 112873.95017439743\n", + "After adstock: 112874.12664498566\n", + "After hill transform: 0.998931879575701\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,033.95\n", + "Adstocked value: 19,035.18\n", + "Saturated value: 0.0015\n", + "Final response: 807.5926\n", + "Raw spend: 19033.95388527849\n", + "After adstock: 19035.176107500713\n", + "After hill transform: 0.0014951627332379428\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,954.45\n", + "Adstocked value: 74,954.78\n", + "Saturated value: 0.3900\n", + "Final response: 55735.6289\n", + "Raw spend: 74954.45024551738\n", + "After adstock: 74954.7835788507\n", + "After hill transform: 0.39001169341681363\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 63,970.57\n", + "Adstocked value: 63,970.91\n", + "Saturated value: 0.9386\n", + "Final response: 63052.3574\n", + "Raw spend: 63970.57230977186\n", + "After adstock: 63970.905643105194\n", + "After hill transform: 0.9386208406892033\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 112,873.95\n", + "Adstocked value: 112,874.13\n", + "Saturated value: 0.9989\n", + "Final response: 27952.5023\n", + "Raw spend: 112873.95017439743\n", + "After adstock: 112874.12664498566\n", + "After hill transform: 0.998931879575701\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,033.95\n", + "Adstocked value: 19,035.18\n", + "Saturated value: 0.0015\n", + "Final response: 807.5926\n", + "Raw spend: 19033.95388527849\n", + "After adstock: 19035.176107500713\n", + "After hill transform: 0.0014951627332379428\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,954.45\n", + "Adstocked value: 74,954.78\n", + "Saturated value: 0.3900\n", + "Final response: 55735.6289\n", + "Raw spend: 74954.45024550248\n", + "After adstock: 74954.7835788358\n", + "After hill transform: 0.3900116934167859\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 63,970.57\n", + "Adstocked value: 63,970.91\n", + "Saturated value: 0.9386\n", + "Final response: 63052.3574\n", + "Raw spend: 63970.57230978676\n", + "After adstock: 63970.905643120095\n", + "After hill transform: 0.9386208406892386\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 112,873.95\n", + "Adstocked value: 112,874.13\n", + "Saturated value: 0.9989\n", + "Final response: 27952.5023\n", + "Raw spend: 112873.95017439743\n", + "After adstock: 112874.12664498566\n", + "After hill transform: 0.998931879575701\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 19,033.95\n", + "Adstocked value: 19,035.18\n", + "Saturated value: 0.0015\n", + "Final response: 807.5926\n", + "Raw spend: 19033.95388527849\n", + "After adstock: 19035.176107500713\n", + "After hill transform: 0.0014951627332379428\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,954.45\n", + "Adstocked value: 74,954.78\n", + "Saturated value: 0.3900\n", + "Final response: 55735.6289\n", + "Raw spend: 74954.45024550248\n", + "After adstock: 74954.7835788358\n", + "After hill transform: 0.3900116934167859\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 63,970.57\n", + "Adstocked value: 63,970.91\n", + "Saturated value: 0.9386\n", + "Final response: 63052.3574\n", + "Raw spend: 63970.57230977186\n", + "After adstock: 63970.905643105194\n", + "After hill transform: 0.9386208406892033\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 112,873.95\n", + "Adstocked value: 112,874.13\n", + "Saturated value: 0.9989\n", + "Final response: 27952.5023\n", + "Raw spend: 112873.95017441233\n", + "After adstock: 112874.12664500056\n", + "After hill transform: 0.9989318795757014\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,653.08\n", + "Adstocked value: 18,654.30\n", + "Saturated value: 0.0014\n", + "Final response: 760.1975\n", + "Raw spend: 18653.078772869645\n", + "After adstock: 18654.300995091868\n", + "After hill transform: 0.0014074163304721066\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,785.03\n", + "Adstocked value: 74,785.37\n", + "Saturated value: 0.3897\n", + "Final response: 55690.5174\n", + "Raw spend: 74785.0345623666\n", + "After adstock: 74785.36789569994\n", + "After hill transform: 0.3896960242449398\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 67,643.63\n", + "Adstocked value: 67,643.96\n", + "Saturated value: 0.9466\n", + "Final response: 63585.8152\n", + "Raw spend: 67643.62789122289\n", + "After adstock: 67643.96122455622\n", + "After hill transform: 0.9465620919753727\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 110,532.85\n", + "Adstocked value: 110,533.02\n", + "Saturated value: 0.9989\n", + "Final response: 27950.7142\n", + "Raw spend: 110532.84649315207\n", + "After adstock: 110533.02296374031\n", + "After hill transform: 0.998867978246405\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,653.08\n", + "Adstocked value: 18,654.30\n", + "Saturated value: 0.0014\n", + "Final response: 760.1975\n", + "Raw spend: 18653.078772869645\n", + "After adstock: 18654.300995091868\n", + "After hill transform: 0.0014074163304721066\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,785.03\n", + "Adstocked value: 74,785.37\n", + "Saturated value: 0.3897\n", + "Final response: 55690.5174\n", + "Raw spend: 74785.0345623666\n", + "After adstock: 74785.36789569994\n", + "After hill transform: 0.3896960242449398\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 67,643.63\n", + "Adstocked value: 67,643.96\n", + "Saturated value: 0.9466\n", + "Final response: 63585.8152\n", + "Raw spend: 67643.62789122289\n", + "After adstock: 67643.96122455622\n", + "After hill transform: 0.9465620919753727\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 110,532.85\n", + "Adstocked value: 110,533.02\n", + "Saturated value: 0.9989\n", + "Final response: 27950.7142\n", + "Raw spend: 110532.84649315207\n", + "After adstock: 110533.02296374031\n", + "After hill transform: 0.998867978246405\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,653.08\n", + "Adstocked value: 18,654.30\n", + "Saturated value: 0.0014\n", + "Final response: 760.1975\n", + "Raw spend: 18653.078772884546\n", + "After adstock: 18654.30099510677\n", + "After hill transform: 0.0014074163304754706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,785.03\n", + "Adstocked value: 74,785.37\n", + "Saturated value: 0.3897\n", + "Final response: 55690.5174\n", + "Raw spend: 74785.0345623666\n", + "After adstock: 74785.36789569994\n", + "After hill transform: 0.3896960242449398\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 67,643.63\n", + "Adstocked value: 67,643.96\n", + "Saturated value: 0.9466\n", + "Final response: 63585.8152\n", + "Raw spend: 67643.62789122289\n", + "After adstock: 67643.96122455622\n", + "After hill transform: 0.9465620919753727\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 110,532.85\n", + "Adstocked value: 110,533.02\n", + "Saturated value: 0.9989\n", + "Final response: 27950.7142\n", + "Raw spend: 110532.84649315207\n", + "After adstock: 110533.02296374031\n", + "After hill transform: 0.998867978246405\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,653.08\n", + "Adstocked value: 18,654.30\n", + "Saturated value: 0.0014\n", + "Final response: 760.1975\n", + "Raw spend: 18653.078772869645\n", + "After adstock: 18654.300995091868\n", + "After hill transform: 0.0014074163304721066\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,785.03\n", + "Adstocked value: 74,785.37\n", + "Saturated value: 0.3897\n", + "Final response: 55690.5174\n", + "Raw spend: 74785.03456238151\n", + "After adstock: 74785.36789571484\n", + "After hill transform: 0.38969602424496763\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 67,643.63\n", + "Adstocked value: 67,643.96\n", + "Saturated value: 0.9466\n", + "Final response: 63585.8152\n", + "Raw spend: 67643.62789122289\n", + "After adstock: 67643.96122455622\n", + "After hill transform: 0.9465620919753727\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 110,532.85\n", + "Adstocked value: 110,533.02\n", + "Saturated value: 0.9989\n", + "Final response: 27950.7142\n", + "Raw spend: 110532.84649315207\n", + "After adstock: 110533.02296374031\n", + "After hill transform: 0.998867978246405\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,653.08\n", + "Adstocked value: 18,654.30\n", + "Saturated value: 0.0014\n", + "Final response: 760.1975\n", + "Raw spend: 18653.078772869645\n", + "After adstock: 18654.300995091868\n", + "After hill transform: 0.0014074163304721066\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,785.03\n", + "Adstocked value: 74,785.37\n", + "Saturated value: 0.3897\n", + "Final response: 55690.5174\n", + "Raw spend: 74785.0345623666\n", + "After adstock: 74785.36789569994\n", + "After hill transform: 0.3896960242449398\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 67,643.63\n", + "Adstocked value: 67,643.96\n", + "Saturated value: 0.9466\n", + "Final response: 63585.8152\n", + "Raw spend: 67643.62789123779\n", + "After adstock: 67643.96122457112\n", + "After hill transform: 0.946562091975402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 110,532.85\n", + "Adstocked value: 110,533.02\n", + "Saturated value: 0.9989\n", + "Final response: 27950.7142\n", + "Raw spend: 110532.84649315207\n", + "After adstock: 110533.02296374031\n", + "After hill transform: 0.998867978246405\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,653.08\n", + "Adstocked value: 18,654.30\n", + "Saturated value: 0.0014\n", + "Final response: 760.1975\n", + "Raw spend: 18653.078772869645\n", + "After adstock: 18654.300995091868\n", + "After hill transform: 0.0014074163304721066\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,785.03\n", + "Adstocked value: 74,785.37\n", + "Saturated value: 0.3897\n", + "Final response: 55690.5174\n", + "Raw spend: 74785.0345623666\n", + "After adstock: 74785.36789569994\n", + "After hill transform: 0.3896960242449398\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 67,643.63\n", + "Adstocked value: 67,643.96\n", + "Saturated value: 0.9466\n", + "Final response: 63585.8152\n", + "Raw spend: 67643.62789122289\n", + "After adstock: 67643.96122455622\n", + "After hill transform: 0.9465620919753727\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 110,532.85\n", + "Adstocked value: 110,533.02\n", + "Saturated value: 0.9989\n", + "Final response: 27950.7142\n", + "Raw spend: 110532.84649316697\n", + "After adstock: 110533.02296375521\n", + "After hill transform: 0.9988679782464055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,653.08\n", + "Adstocked value: 18,654.30\n", + "Saturated value: 0.0014\n", + "Final response: 760.1975\n", + "Raw spend: 18653.078772869645\n", + "After adstock: 18654.300995091868\n", + "After hill transform: 0.0014074163304721066\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,785.03\n", + "Adstocked value: 74,785.37\n", + "Saturated value: 0.3897\n", + "Final response: 55690.5174\n", + "Raw spend: 74785.0345623666\n", + "After adstock: 74785.36789569994\n", + "After hill transform: 0.3896960242449398\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 67,643.63\n", + "Adstocked value: 67,643.96\n", + "Saturated value: 0.9466\n", + "Final response: 63585.8152\n", + "Raw spend: 67643.62789122289\n", + "After adstock: 67643.96122455622\n", + "After hill transform: 0.9465620919753727\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 110,532.85\n", + "Adstocked value: 110,533.02\n", + "Saturated value: 0.9989\n", + "Final response: 27950.7142\n", + "Raw spend: 110532.84649315207\n", + "After adstock: 110533.02296374031\n", + "After hill transform: 0.998867978246405\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,653.08\n", + "Adstocked value: 18,654.30\n", + "Saturated value: 0.0014\n", + "Final response: 760.1975\n", + "Raw spend: 18653.078772884546\n", + "After adstock: 18654.30099510677\n", + "After hill transform: 0.0014074163304754706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,785.03\n", + "Adstocked value: 74,785.37\n", + "Saturated value: 0.3897\n", + "Final response: 55690.5174\n", + "Raw spend: 74785.0345623666\n", + "After adstock: 74785.36789569994\n", + "After hill transform: 0.3896960242449398\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 67,643.63\n", + "Adstocked value: 67,643.96\n", + "Saturated value: 0.9466\n", + "Final response: 63585.8152\n", + "Raw spend: 67643.62789122289\n", + "After adstock: 67643.96122455622\n", + "After hill transform: 0.9465620919753727\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 110,532.85\n", + "Adstocked value: 110,533.02\n", + "Saturated value: 0.9989\n", + "Final response: 27950.7142\n", + "Raw spend: 110532.84649315207\n", + "After adstock: 110533.02296374031\n", + "After hill transform: 0.998867978246405\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,653.08\n", + "Adstocked value: 18,654.30\n", + "Saturated value: 0.0014\n", + "Final response: 760.1975\n", + "Raw spend: 18653.078772869645\n", + "After adstock: 18654.300995091868\n", + "After hill transform: 0.0014074163304721066\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,785.03\n", + "Adstocked value: 74,785.37\n", + "Saturated value: 0.3897\n", + "Final response: 55690.5174\n", + "Raw spend: 74785.03456238151\n", + "After adstock: 74785.36789571484\n", + "After hill transform: 0.38969602424496763\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 67,643.63\n", + "Adstocked value: 67,643.96\n", + "Saturated value: 0.9466\n", + "Final response: 63585.8152\n", + "Raw spend: 67643.62789122289\n", + "After adstock: 67643.96122455622\n", + "After hill transform: 0.9465620919753727\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 110,532.85\n", + "Adstocked value: 110,533.02\n", + "Saturated value: 0.9989\n", + "Final response: 27950.7142\n", + "Raw spend: 110532.84649315207\n", + "After adstock: 110533.02296374031\n", + "After hill transform: 0.998867978246405\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,653.08\n", + "Adstocked value: 18,654.30\n", + "Saturated value: 0.0014\n", + "Final response: 760.1975\n", + "Raw spend: 18653.078772869645\n", + "After adstock: 18654.300995091868\n", + "After hill transform: 0.0014074163304721066\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,785.03\n", + "Adstocked value: 74,785.37\n", + "Saturated value: 0.3897\n", + "Final response: 55690.5174\n", + "Raw spend: 74785.0345623666\n", + "After adstock: 74785.36789569994\n", + "After hill transform: 0.3896960242449398\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 67,643.63\n", + "Adstocked value: 67,643.96\n", + "Saturated value: 0.9466\n", + "Final response: 63585.8152\n", + "Raw spend: 67643.62789123779\n", + "After adstock: 67643.96122457112\n", + "After hill transform: 0.946562091975402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 110,532.85\n", + "Adstocked value: 110,533.02\n", + "Saturated value: 0.9989\n", + "Final response: 27950.7142\n", + "Raw spend: 110532.84649315207\n", + "After adstock: 110533.02296374031\n", + "After hill transform: 0.998867978246405\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,653.08\n", + "Adstocked value: 18,654.30\n", + "Saturated value: 0.0014\n", + "Final response: 760.1975\n", + "Raw spend: 18653.078772869645\n", + "After adstock: 18654.300995091868\n", + "After hill transform: 0.0014074163304721066\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,785.03\n", + "Adstocked value: 74,785.37\n", + "Saturated value: 0.3897\n", + "Final response: 55690.5174\n", + "Raw spend: 74785.0345623666\n", + "After adstock: 74785.36789569994\n", + "After hill transform: 0.3896960242449398\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 67,643.63\n", + "Adstocked value: 67,643.96\n", + "Saturated value: 0.9466\n", + "Final response: 63585.8152\n", + "Raw spend: 67643.62789122289\n", + "After adstock: 67643.96122455622\n", + "After hill transform: 0.9465620919753727\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 110,532.85\n", + "Adstocked value: 110,533.02\n", + "Saturated value: 0.9989\n", + "Final response: 27950.7142\n", + "Raw spend: 110532.84649316697\n", + "After adstock: 110533.02296375521\n", + "After hill transform: 0.9988679782464055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,438.20\n", + "Adstocked value: 18,439.42\n", + "Saturated value: 0.0014\n", + "Final response: 734.2929\n", + "Raw spend: 18438.200081799598\n", + "After adstock: 18439.42230402182\n", + "After hill transform: 0.0013594569816159903\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,685.74\n", + "Adstocked value: 74,686.07\n", + "Saturated value: 0.3895\n", + "Final response: 55664.0358\n", + "Raw spend: 74685.7387437862\n", + "After adstock: 74686.07207711953\n", + "After hill transform: 0.3895107186268019\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 69,700.63\n", + "Adstocked value: 69,700.96\n", + "Saturated value: 0.9504\n", + "Final response: 63844.5315\n", + "Raw spend: 69700.63039925341\n", + "After adstock: 69700.96373258674\n", + "After hill transform: 0.9504134394392602\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 109,192.26\n", + "Adstocked value: 109,192.44\n", + "Saturated value: 0.9988\n", + "Final response: 27949.6243\n", + "Raw spend: 109192.26397645919\n", + "After adstock: 109192.44044704743\n", + "After hill transform: 0.998829029908759\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,438.20\n", + "Adstocked value: 18,439.42\n", + "Saturated value: 0.0014\n", + "Final response: 734.2929\n", + "Raw spend: 18438.200081799598\n", + "After adstock: 18439.42230402182\n", + "After hill transform: 0.0013594569816159903\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,685.74\n", + "Adstocked value: 74,686.07\n", + "Saturated value: 0.3895\n", + "Final response: 55664.0358\n", + "Raw spend: 74685.7387437862\n", + "After adstock: 74686.07207711953\n", + "After hill transform: 0.3895107186268019\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 69,700.63\n", + "Adstocked value: 69,700.96\n", + "Saturated value: 0.9504\n", + "Final response: 63844.5315\n", + "Raw spend: 69700.63039925341\n", + "After adstock: 69700.96373258674\n", + "After hill transform: 0.9504134394392602\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 109,192.26\n", + "Adstocked value: 109,192.44\n", + "Saturated value: 0.9988\n", + "Final response: 27949.6243\n", + "Raw spend: 109192.26397645919\n", + "After adstock: 109192.44044704743\n", + "After hill transform: 0.998829029908759\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,438.20\n", + "Adstocked value: 18,439.42\n", + "Saturated value: 0.0014\n", + "Final response: 734.2929\n", + "Raw spend: 18438.2000818145\n", + "After adstock: 18439.42230403672\n", + "After hill transform: 0.001359456981619278\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,685.74\n", + "Adstocked value: 74,686.07\n", + "Saturated value: 0.3895\n", + "Final response: 55664.0358\n", + "Raw spend: 74685.7387437862\n", + "After adstock: 74686.07207711953\n", + "After hill transform: 0.3895107186268019\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 69,700.63\n", + "Adstocked value: 69,700.96\n", + "Saturated value: 0.9504\n", + "Final response: 63844.5315\n", + "Raw spend: 69700.63039925341\n", + "After adstock: 69700.96373258674\n", + "After hill transform: 0.9504134394392602\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 109,192.26\n", + "Adstocked value: 109,192.44\n", + "Saturated value: 0.9988\n", + "Final response: 27949.6243\n", + "Raw spend: 109192.26397645919\n", + "After adstock: 109192.44044704743\n", + "After hill transform: 0.998829029908759\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,438.20\n", + "Adstocked value: 18,439.42\n", + "Saturated value: 0.0014\n", + "Final response: 734.2929\n", + "Raw spend: 18438.200081799598\n", + "After adstock: 18439.42230402182\n", + "After hill transform: 0.0013594569816159903\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,685.74\n", + "Adstocked value: 74,686.07\n", + "Saturated value: 0.3895\n", + "Final response: 55664.0358\n", + "Raw spend: 74685.7387438011\n", + "After adstock: 74686.07207713443\n", + "After hill transform: 0.38951071862682984\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 69,700.63\n", + "Adstocked value: 69,700.96\n", + "Saturated value: 0.9504\n", + "Final response: 63844.5315\n", + "Raw spend: 69700.63039925341\n", + "After adstock: 69700.96373258674\n", + "After hill transform: 0.9504134394392602\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 109,192.26\n", + "Adstocked value: 109,192.44\n", + "Saturated value: 0.9988\n", + "Final response: 27949.6243\n", + "Raw spend: 109192.26397645919\n", + "After adstock: 109192.44044704743\n", + "After hill transform: 0.998829029908759\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,438.20\n", + "Adstocked value: 18,439.42\n", + "Saturated value: 0.0014\n", + "Final response: 734.2929\n", + "Raw spend: 18438.200081799598\n", + "After adstock: 18439.42230402182\n", + "After hill transform: 0.0013594569816159903\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,685.74\n", + "Adstocked value: 74,686.07\n", + "Saturated value: 0.3895\n", + "Final response: 55664.0358\n", + "Raw spend: 74685.7387437862\n", + "After adstock: 74686.07207711953\n", + "After hill transform: 0.3895107186268019\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 69,700.63\n", + "Adstocked value: 69,700.96\n", + "Saturated value: 0.9504\n", + "Final response: 63844.5315\n", + "Raw spend: 69700.63039926831\n", + "After adstock: 69700.96373260164\n", + "After hill transform: 0.9504134394392867\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 109,192.26\n", + "Adstocked value: 109,192.44\n", + "Saturated value: 0.9988\n", + "Final response: 27949.6243\n", + "Raw spend: 109192.26397645919\n", + "After adstock: 109192.44044704743\n", + "After hill transform: 0.998829029908759\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,438.20\n", + "Adstocked value: 18,439.42\n", + "Saturated value: 0.0014\n", + "Final response: 734.2929\n", + "Raw spend: 18438.200081799598\n", + "After adstock: 18439.42230402182\n", + "After hill transform: 0.0013594569816159903\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,685.74\n", + "Adstocked value: 74,686.07\n", + "Saturated value: 0.3895\n", + "Final response: 55664.0358\n", + "Raw spend: 74685.7387437862\n", + "After adstock: 74686.07207711953\n", + "After hill transform: 0.3895107186268019\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 69,700.63\n", + "Adstocked value: 69,700.96\n", + "Saturated value: 0.9504\n", + "Final response: 63844.5315\n", + "Raw spend: 69700.63039925341\n", + "After adstock: 69700.96373258674\n", + "After hill transform: 0.9504134394392602\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 109,192.26\n", + "Adstocked value: 109,192.44\n", + "Saturated value: 0.9988\n", + "Final response: 27949.6243\n", + "Raw spend: 109192.26397647409\n", + "After adstock: 109192.44044706233\n", + "After hill transform: 0.9988290299087594\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,438.20\n", + "Adstocked value: 18,439.42\n", + "Saturated value: 0.0014\n", + "Final response: 734.2929\n", + "Raw spend: 18438.200081799598\n", + "After adstock: 18439.42230402182\n", + "After hill transform: 0.0013594569816159903\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,685.74\n", + "Adstocked value: 74,686.07\n", + "Saturated value: 0.3895\n", + "Final response: 55664.0358\n", + "Raw spend: 74685.7387437862\n", + "After adstock: 74686.07207711953\n", + "After hill transform: 0.3895107186268019\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 69,700.63\n", + "Adstocked value: 69,700.96\n", + "Saturated value: 0.9504\n", + "Final response: 63844.5315\n", + "Raw spend: 69700.63039925341\n", + "After adstock: 69700.96373258674\n", + "After hill transform: 0.9504134394392602\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 109,192.26\n", + "Adstocked value: 109,192.44\n", + "Saturated value: 0.9988\n", + "Final response: 27949.6243\n", + "Raw spend: 109192.26397645919\n", + "After adstock: 109192.44044704743\n", + "After hill transform: 0.998829029908759\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,438.20\n", + "Adstocked value: 18,439.42\n", + "Saturated value: 0.0014\n", + "Final response: 734.2929\n", + "Raw spend: 18438.2000818145\n", + "After adstock: 18439.42230403672\n", + "After hill transform: 0.001359456981619278\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,685.74\n", + "Adstocked value: 74,686.07\n", + "Saturated value: 0.3895\n", + "Final response: 55664.0358\n", + "Raw spend: 74685.7387437862\n", + "After adstock: 74686.07207711953\n", + "After hill transform: 0.3895107186268019\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 69,700.63\n", + "Adstocked value: 69,700.96\n", + "Saturated value: 0.9504\n", + "Final response: 63844.5315\n", + "Raw spend: 69700.63039925341\n", + "After adstock: 69700.96373258674\n", + "After hill transform: 0.9504134394392602\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 109,192.26\n", + "Adstocked value: 109,192.44\n", + "Saturated value: 0.9988\n", + "Final response: 27949.6243\n", + "Raw spend: 109192.26397645919\n", + "After adstock: 109192.44044704743\n", + "After hill transform: 0.998829029908759\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,438.20\n", + "Adstocked value: 18,439.42\n", + "Saturated value: 0.0014\n", + "Final response: 734.2929\n", + "Raw spend: 18438.200081799598\n", + "After adstock: 18439.42230402182\n", + "After hill transform: 0.0013594569816159903\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,685.74\n", + "Adstocked value: 74,686.07\n", + "Saturated value: 0.3895\n", + "Final response: 55664.0358\n", + "Raw spend: 74685.7387438011\n", + "After adstock: 74686.07207713443\n", + "After hill transform: 0.38951071862682984\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 69,700.63\n", + "Adstocked value: 69,700.96\n", + "Saturated value: 0.9504\n", + "Final response: 63844.5315\n", + "Raw spend: 69700.63039925341\n", + "After adstock: 69700.96373258674\n", + "After hill transform: 0.9504134394392602\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 109,192.26\n", + "Adstocked value: 109,192.44\n", + "Saturated value: 0.9988\n", + "Final response: 27949.6243\n", + "Raw spend: 109192.26397645919\n", + "After adstock: 109192.44044704743\n", + "After hill transform: 0.998829029908759\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,438.20\n", + "Adstocked value: 18,439.42\n", + "Saturated value: 0.0014\n", + "Final response: 734.2929\n", + "Raw spend: 18438.200081799598\n", + "After adstock: 18439.42230402182\n", + "After hill transform: 0.0013594569816159903\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,685.74\n", + "Adstocked value: 74,686.07\n", + "Saturated value: 0.3895\n", + "Final response: 55664.0358\n", + "Raw spend: 74685.7387437862\n", + "After adstock: 74686.07207711953\n", + "After hill transform: 0.3895107186268019\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 69,700.63\n", + "Adstocked value: 69,700.96\n", + "Saturated value: 0.9504\n", + "Final response: 63844.5315\n", + "Raw spend: 69700.63039926831\n", + "After adstock: 69700.96373260164\n", + "After hill transform: 0.9504134394392867\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 109,192.26\n", + "Adstocked value: 109,192.44\n", + "Saturated value: 0.9988\n", + "Final response: 27949.6243\n", + "Raw spend: 109192.26397645919\n", + "After adstock: 109192.44044704743\n", + "After hill transform: 0.998829029908759\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 18,438.20\n", + "Adstocked value: 18,439.42\n", + "Saturated value: 0.0014\n", + "Final response: 734.2929\n", + "Raw spend: 18438.200081799598\n", + "After adstock: 18439.42230402182\n", + "After hill transform: 0.0013594569816159903\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,685.74\n", + "Adstocked value: 74,686.07\n", + "Saturated value: 0.3895\n", + "Final response: 55664.0358\n", + "Raw spend: 74685.7387437862\n", + "After adstock: 74686.07207711953\n", + "After hill transform: 0.3895107186268019\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 69,700.63\n", + "Adstocked value: 69,700.96\n", + "Saturated value: 0.9504\n", + "Final response: 63844.5315\n", + "Raw spend: 69700.63039925341\n", + "After adstock: 69700.96373258674\n", + "After hill transform: 0.9504134394392602\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 109,192.26\n", + "Adstocked value: 109,192.44\n", + "Saturated value: 0.9988\n", + "Final response: 27949.6243\n", + "Raw spend: 109192.26397647409\n", + "After adstock: 109192.44044706233\n", + "After hill transform: 0.9988290299087594\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,610.79\n", + "Adstocked value: 17,612.01\n", + "Saturated value: 0.0012\n", + "Final response: 640.0264\n", + "Raw spend: 17610.792222511256\n", + "After adstock: 17612.01444473348\n", + "After hill transform: 0.0011849336292530503\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,265.20\n", + "Adstocked value: 74,265.53\n", + "Saturated value: 0.3887\n", + "Final response: 55551.5400\n", + "Raw spend: 74265.2000742171\n", + "After adstock: 74265.53340755042\n", + "After hill transform: 0.388723525966252\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,465.83\n", + "Adstocked value: 77,466.16\n", + "Saturated value: 0.9620\n", + "Final response: 64622.4188\n", + "Raw spend: 77465.82833015386\n", + "After adstock: 77466.16166348719\n", + "After hill transform: 0.961993358953432\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 103,835.61\n", + "Adstocked value: 103,835.78\n", + "Saturated value: 0.9987\n", + "Final response: 27944.7219\n", + "Raw spend: 103835.60721171732\n", + "After adstock: 103835.78368230555\n", + "After hill transform: 0.9986538331940394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,610.79\n", + "Adstocked value: 17,612.01\n", + "Saturated value: 0.0012\n", + "Final response: 640.0264\n", + "Raw spend: 17610.792222511256\n", + "After adstock: 17612.01444473348\n", + "After hill transform: 0.0011849336292530503\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,265.20\n", + "Adstocked value: 74,265.53\n", + "Saturated value: 0.3887\n", + "Final response: 55551.5400\n", + "Raw spend: 74265.2000742171\n", + "After adstock: 74265.53340755042\n", + "After hill transform: 0.388723525966252\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,465.83\n", + "Adstocked value: 77,466.16\n", + "Saturated value: 0.9620\n", + "Final response: 64622.4188\n", + "Raw spend: 77465.82833015386\n", + "After adstock: 77466.16166348719\n", + "After hill transform: 0.961993358953432\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 103,835.61\n", + "Adstocked value: 103,835.78\n", + "Saturated value: 0.9987\n", + "Final response: 27944.7219\n", + "Raw spend: 103835.60721171732\n", + "After adstock: 103835.78368230555\n", + "After hill transform: 0.9986538331940394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,610.79\n", + "Adstocked value: 17,612.01\n", + "Saturated value: 0.0012\n", + "Final response: 640.0264\n", + "Raw spend: 17610.792222526157\n", + "After adstock: 17612.01444474838\n", + "After hill transform: 0.0011849336292560511\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,265.20\n", + "Adstocked value: 74,265.53\n", + "Saturated value: 0.3887\n", + "Final response: 55551.5400\n", + "Raw spend: 74265.2000742171\n", + "After adstock: 74265.53340755042\n", + "After hill transform: 0.388723525966252\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,465.83\n", + "Adstocked value: 77,466.16\n", + "Saturated value: 0.9620\n", + "Final response: 64622.4188\n", + "Raw spend: 77465.82833015386\n", + "After adstock: 77466.16166348719\n", + "After hill transform: 0.961993358953432\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 103,835.61\n", + "Adstocked value: 103,835.78\n", + "Saturated value: 0.9987\n", + "Final response: 27944.7219\n", + "Raw spend: 103835.60721171732\n", + "After adstock: 103835.78368230555\n", + "After hill transform: 0.9986538331940394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,610.79\n", + "Adstocked value: 17,612.01\n", + "Saturated value: 0.0012\n", + "Final response: 640.0264\n", + "Raw spend: 17610.792222511256\n", + "After adstock: 17612.01444473348\n", + "After hill transform: 0.0011849336292530503\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,265.20\n", + "Adstocked value: 74,265.53\n", + "Saturated value: 0.3887\n", + "Final response: 55551.5400\n", + "Raw spend: 74265.200074232\n", + "After adstock: 74265.53340756532\n", + "After hill transform: 0.38872352596627996\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,465.83\n", + "Adstocked value: 77,466.16\n", + "Saturated value: 0.9620\n", + "Final response: 64622.4188\n", + "Raw spend: 77465.82833015386\n", + "After adstock: 77466.16166348719\n", + "After hill transform: 0.961993358953432\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 103,835.61\n", + "Adstocked value: 103,835.78\n", + "Saturated value: 0.9987\n", + "Final response: 27944.7219\n", + "Raw spend: 103835.60721171732\n", + "After adstock: 103835.78368230555\n", + "After hill transform: 0.9986538331940394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,610.79\n", + "Adstocked value: 17,612.01\n", + "Saturated value: 0.0012\n", + "Final response: 640.0264\n", + "Raw spend: 17610.792222511256\n", + "After adstock: 17612.01444473348\n", + "After hill transform: 0.0011849336292530503\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,265.20\n", + "Adstocked value: 74,265.53\n", + "Saturated value: 0.3887\n", + "Final response: 55551.5400\n", + "Raw spend: 74265.2000742171\n", + "After adstock: 74265.53340755042\n", + "After hill transform: 0.388723525966252\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,465.83\n", + "Adstocked value: 77,466.16\n", + "Saturated value: 0.9620\n", + "Final response: 64622.4188\n", + "Raw spend: 77465.82833016876\n", + "After adstock: 77466.16166350209\n", + "After hill transform: 0.9619933589534505\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 103,835.61\n", + "Adstocked value: 103,835.78\n", + "Saturated value: 0.9987\n", + "Final response: 27944.7219\n", + "Raw spend: 103835.60721171732\n", + "After adstock: 103835.78368230555\n", + "After hill transform: 0.9986538331940394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,610.79\n", + "Adstocked value: 17,612.01\n", + "Saturated value: 0.0012\n", + "Final response: 640.0264\n", + "Raw spend: 17610.792222511256\n", + "After adstock: 17612.01444473348\n", + "After hill transform: 0.0011849336292530503\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,265.20\n", + "Adstocked value: 74,265.53\n", + "Saturated value: 0.3887\n", + "Final response: 55551.5400\n", + "Raw spend: 74265.2000742171\n", + "After adstock: 74265.53340755042\n", + "After hill transform: 0.388723525966252\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,465.83\n", + "Adstocked value: 77,466.16\n", + "Saturated value: 0.9620\n", + "Final response: 64622.4188\n", + "Raw spend: 77465.82833015386\n", + "After adstock: 77466.16166348719\n", + "After hill transform: 0.961993358953432\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 103,835.61\n", + "Adstocked value: 103,835.78\n", + "Saturated value: 0.9987\n", + "Final response: 27944.7219\n", + "Raw spend: 103835.60721173222\n", + "After adstock: 103835.78368232046\n", + "After hill transform: 0.99865383319404\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,610.79\n", + "Adstocked value: 17,612.01\n", + "Saturated value: 0.0012\n", + "Final response: 640.0264\n", + "Raw spend: 17610.792222511256\n", + "After adstock: 17612.01444473348\n", + "After hill transform: 0.0011849336292530503\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,265.20\n", + "Adstocked value: 74,265.53\n", + "Saturated value: 0.3887\n", + "Final response: 55551.5400\n", + "Raw spend: 74265.2000742171\n", + "After adstock: 74265.53340755042\n", + "After hill transform: 0.388723525966252\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,465.83\n", + "Adstocked value: 77,466.16\n", + "Saturated value: 0.9620\n", + "Final response: 64622.4188\n", + "Raw spend: 77465.82833015386\n", + "After adstock: 77466.16166348719\n", + "After hill transform: 0.961993358953432\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 103,835.61\n", + "Adstocked value: 103,835.78\n", + "Saturated value: 0.9987\n", + "Final response: 27944.7219\n", + "Raw spend: 103835.60721171732\n", + "After adstock: 103835.78368230555\n", + "After hill transform: 0.9986538331940394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,610.79\n", + "Adstocked value: 17,612.01\n", + "Saturated value: 0.0012\n", + "Final response: 640.0264\n", + "Raw spend: 17610.792222526157\n", + "After adstock: 17612.01444474838\n", + "After hill transform: 0.0011849336292560511\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,265.20\n", + "Adstocked value: 74,265.53\n", + "Saturated value: 0.3887\n", + "Final response: 55551.5400\n", + "Raw spend: 74265.2000742171\n", + "After adstock: 74265.53340755042\n", + "After hill transform: 0.388723525966252\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,465.83\n", + "Adstocked value: 77,466.16\n", + "Saturated value: 0.9620\n", + "Final response: 64622.4188\n", + "Raw spend: 77465.82833015386\n", + "After adstock: 77466.16166348719\n", + "After hill transform: 0.961993358953432\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 103,835.61\n", + "Adstocked value: 103,835.78\n", + "Saturated value: 0.9987\n", + "Final response: 27944.7219\n", + "Raw spend: 103835.60721171732\n", + "After adstock: 103835.78368230555\n", + "After hill transform: 0.9986538331940394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,610.79\n", + "Adstocked value: 17,612.01\n", + "Saturated value: 0.0012\n", + "Final response: 640.0264\n", + "Raw spend: 17610.792222511256\n", + "After adstock: 17612.01444473348\n", + "After hill transform: 0.0011849336292530503\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,265.20\n", + "Adstocked value: 74,265.53\n", + "Saturated value: 0.3887\n", + "Final response: 55551.5400\n", + "Raw spend: 74265.200074232\n", + "After adstock: 74265.53340756532\n", + "After hill transform: 0.38872352596627996\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,465.83\n", + "Adstocked value: 77,466.16\n", + "Saturated value: 0.9620\n", + "Final response: 64622.4188\n", + "Raw spend: 77465.82833015386\n", + "After adstock: 77466.16166348719\n", + "After hill transform: 0.961993358953432\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 103,835.61\n", + "Adstocked value: 103,835.78\n", + "Saturated value: 0.9987\n", + "Final response: 27944.7219\n", + "Raw spend: 103835.60721171732\n", + "After adstock: 103835.78368230555\n", + "After hill transform: 0.9986538331940394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,610.79\n", + "Adstocked value: 17,612.01\n", + "Saturated value: 0.0012\n", + "Final response: 640.0264\n", + "Raw spend: 17610.792222511256\n", + "After adstock: 17612.01444473348\n", + "After hill transform: 0.0011849336292530503\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,265.20\n", + "Adstocked value: 74,265.53\n", + "Saturated value: 0.3887\n", + "Final response: 55551.5400\n", + "Raw spend: 74265.2000742171\n", + "After adstock: 74265.53340755042\n", + "After hill transform: 0.388723525966252\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,465.83\n", + "Adstocked value: 77,466.16\n", + "Saturated value: 0.9620\n", + "Final response: 64622.4188\n", + "Raw spend: 77465.82833016876\n", + "After adstock: 77466.16166350209\n", + "After hill transform: 0.9619933589534505\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 103,835.61\n", + "Adstocked value: 103,835.78\n", + "Saturated value: 0.9987\n", + "Final response: 27944.7219\n", + "Raw spend: 103835.60721171732\n", + "After adstock: 103835.78368230555\n", + "After hill transform: 0.9986538331940394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,610.79\n", + "Adstocked value: 17,612.01\n", + "Saturated value: 0.0012\n", + "Final response: 640.0264\n", + "Raw spend: 17610.792222511256\n", + "After adstock: 17612.01444473348\n", + "After hill transform: 0.0011849336292530503\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,265.20\n", + "Adstocked value: 74,265.53\n", + "Saturated value: 0.3887\n", + "Final response: 55551.5400\n", + "Raw spend: 74265.2000742171\n", + "After adstock: 74265.53340755042\n", + "After hill transform: 0.388723525966252\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,465.83\n", + "Adstocked value: 77,466.16\n", + "Saturated value: 0.9620\n", + "Final response: 64622.4188\n", + "Raw spend: 77465.82833015386\n", + "After adstock: 77466.16166348719\n", + "After hill transform: 0.961993358953432\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 103,835.61\n", + "Adstocked value: 103,835.78\n", + "Saturated value: 0.9987\n", + "Final response: 27944.7219\n", + "Raw spend: 103835.60721173222\n", + "After adstock: 103835.78368232046\n", + "After hill transform: 0.99865383319404\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,757.30\n", + "Adstocked value: 17,758.52\n", + "Saturated value: 0.0012\n", + "Final response: 656.0936\n", + "Raw spend: 17757.295025385356\n", + "After adstock: 17758.51724760758\n", + "After hill transform: 0.0012146801011013583\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,330.94\n", + "Adstocked value: 74,331.27\n", + "Saturated value: 0.3888\n", + "Final response: 55569.1625\n", + "Raw spend: 74330.94111165738\n", + "After adstock: 74331.2744449907\n", + "After hill transform: 0.3888468397523508\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 76,055.29\n", + "Adstocked value: 76,055.63\n", + "Saturated value: 0.9602\n", + "Final response: 64500.9104\n", + "Raw spend: 76055.294164308\n", + "After adstock: 76055.62749764133\n", + "After hill transform: 0.9601845400185497\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 104,738.36\n", + "Adstocked value: 104,738.54\n", + "Saturated value: 0.9987\n", + "Final response: 27945.6150\n", + "Raw spend: 104738.35941979956\n", + "After adstock: 104738.5358903878\n", + "After hill transform: 0.998685747205484\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,757.30\n", + "Adstocked value: 17,758.52\n", + "Saturated value: 0.0012\n", + "Final response: 656.0936\n", + "Raw spend: 17757.295025385356\n", + "After adstock: 17758.51724760758\n", + "After hill transform: 0.0012146801011013583\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,330.94\n", + "Adstocked value: 74,331.27\n", + "Saturated value: 0.3888\n", + "Final response: 55569.1625\n", + "Raw spend: 74330.94111165738\n", + "After adstock: 74331.2744449907\n", + "After hill transform: 0.3888468397523508\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 76,055.29\n", + "Adstocked value: 76,055.63\n", + "Saturated value: 0.9602\n", + "Final response: 64500.9104\n", + "Raw spend: 76055.294164308\n", + "After adstock: 76055.62749764133\n", + "After hill transform: 0.9601845400185497\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 104,738.36\n", + "Adstocked value: 104,738.54\n", + "Saturated value: 0.9987\n", + "Final response: 27945.6150\n", + "Raw spend: 104738.35941979956\n", + "After adstock: 104738.5358903878\n", + "After hill transform: 0.998685747205484\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,757.30\n", + "Adstocked value: 17,758.52\n", + "Saturated value: 0.0012\n", + "Final response: 656.0936\n", + "Raw spend: 17757.295025400257\n", + "After adstock: 17758.51724762248\n", + "After hill transform: 0.0012146801011044088\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,330.94\n", + "Adstocked value: 74,331.27\n", + "Saturated value: 0.3888\n", + "Final response: 55569.1625\n", + "Raw spend: 74330.94111165738\n", + "After adstock: 74331.2744449907\n", + "After hill transform: 0.3888468397523508\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 76,055.29\n", + "Adstocked value: 76,055.63\n", + "Saturated value: 0.9602\n", + "Final response: 64500.9104\n", + "Raw spend: 76055.294164308\n", + "After adstock: 76055.62749764133\n", + "After hill transform: 0.9601845400185497\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 104,738.36\n", + "Adstocked value: 104,738.54\n", + "Saturated value: 0.9987\n", + "Final response: 27945.6150\n", + "Raw spend: 104738.35941979956\n", + "After adstock: 104738.5358903878\n", + "After hill transform: 0.998685747205484\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,757.30\n", + "Adstocked value: 17,758.52\n", + "Saturated value: 0.0012\n", + "Final response: 656.0936\n", + "Raw spend: 17757.295025385356\n", + "After adstock: 17758.51724760758\n", + "After hill transform: 0.0012146801011013583\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,330.94\n", + "Adstocked value: 74,331.27\n", + "Saturated value: 0.3888\n", + "Final response: 55569.1625\n", + "Raw spend: 74330.94111167228\n", + "After adstock: 74331.2744450056\n", + "After hill transform: 0.38884683975237877\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 76,055.29\n", + "Adstocked value: 76,055.63\n", + "Saturated value: 0.9602\n", + "Final response: 64500.9104\n", + "Raw spend: 76055.294164308\n", + "After adstock: 76055.62749764133\n", + "After hill transform: 0.9601845400185497\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 104,738.36\n", + "Adstocked value: 104,738.54\n", + "Saturated value: 0.9987\n", + "Final response: 27945.6150\n", + "Raw spend: 104738.35941979956\n", + "After adstock: 104738.5358903878\n", + "After hill transform: 0.998685747205484\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,757.30\n", + "Adstocked value: 17,758.52\n", + "Saturated value: 0.0012\n", + "Final response: 656.0936\n", + "Raw spend: 17757.295025385356\n", + "After adstock: 17758.51724760758\n", + "After hill transform: 0.0012146801011013583\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,330.94\n", + "Adstocked value: 74,331.27\n", + "Saturated value: 0.3888\n", + "Final response: 55569.1625\n", + "Raw spend: 74330.94111165738\n", + "After adstock: 74331.2744449907\n", + "After hill transform: 0.3888468397523508\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 76,055.29\n", + "Adstocked value: 76,055.63\n", + "Saturated value: 0.9602\n", + "Final response: 64500.9104\n", + "Raw spend: 76055.2941643229\n", + "After adstock: 76055.62749765623\n", + "After hill transform: 0.9601845400185695\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 104,738.36\n", + "Adstocked value: 104,738.54\n", + "Saturated value: 0.9987\n", + "Final response: 27945.6150\n", + "Raw spend: 104738.35941979956\n", + "After adstock: 104738.5358903878\n", + "After hill transform: 0.998685747205484\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,757.30\n", + "Adstocked value: 17,758.52\n", + "Saturated value: 0.0012\n", + "Final response: 656.0936\n", + "Raw spend: 17757.295025385356\n", + "After adstock: 17758.51724760758\n", + "After hill transform: 0.0012146801011013583\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,330.94\n", + "Adstocked value: 74,331.27\n", + "Saturated value: 0.3888\n", + "Final response: 55569.1625\n", + "Raw spend: 74330.94111165738\n", + "After adstock: 74331.2744449907\n", + "After hill transform: 0.3888468397523508\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 76,055.29\n", + "Adstocked value: 76,055.63\n", + "Saturated value: 0.9602\n", + "Final response: 64500.9104\n", + "Raw spend: 76055.294164308\n", + "After adstock: 76055.62749764133\n", + "After hill transform: 0.9601845400185497\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 104,738.36\n", + "Adstocked value: 104,738.54\n", + "Saturated value: 0.9987\n", + "Final response: 27945.6150\n", + "Raw spend: 104738.35941981446\n", + "After adstock: 104738.5358904027\n", + "After hill transform: 0.9986857472054845\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,757.30\n", + "Adstocked value: 17,758.52\n", + "Saturated value: 0.0012\n", + "Final response: 656.0936\n", + "Raw spend: 17757.295025385356\n", + "After adstock: 17758.51724760758\n", + "After hill transform: 0.0012146801011013583\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,330.94\n", + "Adstocked value: 74,331.27\n", + "Saturated value: 0.3888\n", + "Final response: 55569.1625\n", + "Raw spend: 74330.94111165738\n", + "After adstock: 74331.2744449907\n", + "After hill transform: 0.3888468397523508\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 76,055.29\n", + "Adstocked value: 76,055.63\n", + "Saturated value: 0.9602\n", + "Final response: 64500.9104\n", + "Raw spend: 76055.294164308\n", + "After adstock: 76055.62749764133\n", + "After hill transform: 0.9601845400185497\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 104,738.36\n", + "Adstocked value: 104,738.54\n", + "Saturated value: 0.9987\n", + "Final response: 27945.6150\n", + "Raw spend: 104738.35941979956\n", + "After adstock: 104738.5358903878\n", + "After hill transform: 0.998685747205484\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,757.30\n", + "Adstocked value: 17,758.52\n", + "Saturated value: 0.0012\n", + "Final response: 656.0936\n", + "Raw spend: 17757.295025400257\n", + "After adstock: 17758.51724762248\n", + "After hill transform: 0.0012146801011044088\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,330.94\n", + "Adstocked value: 74,331.27\n", + "Saturated value: 0.3888\n", + "Final response: 55569.1625\n", + "Raw spend: 74330.94111165738\n", + "After adstock: 74331.2744449907\n", + "After hill transform: 0.3888468397523508\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 76,055.29\n", + "Adstocked value: 76,055.63\n", + "Saturated value: 0.9602\n", + "Final response: 64500.9104\n", + "Raw spend: 76055.294164308\n", + "After adstock: 76055.62749764133\n", + "After hill transform: 0.9601845400185497\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 104,738.36\n", + "Adstocked value: 104,738.54\n", + "Saturated value: 0.9987\n", + "Final response: 27945.6150\n", + "Raw spend: 104738.35941979956\n", + "After adstock: 104738.5358903878\n", + "After hill transform: 0.998685747205484\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,757.30\n", + "Adstocked value: 17,758.52\n", + "Saturated value: 0.0012\n", + "Final response: 656.0936\n", + "Raw spend: 17757.295025385356\n", + "After adstock: 17758.51724760758\n", + "After hill transform: 0.0012146801011013583\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,330.94\n", + "Adstocked value: 74,331.27\n", + "Saturated value: 0.3888\n", + "Final response: 55569.1625\n", + "Raw spend: 74330.94111167228\n", + "After adstock: 74331.2744450056\n", + "After hill transform: 0.38884683975237877\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 76,055.29\n", + "Adstocked value: 76,055.63\n", + "Saturated value: 0.9602\n", + "Final response: 64500.9104\n", + "Raw spend: 76055.294164308\n", + "After adstock: 76055.62749764133\n", + "After hill transform: 0.9601845400185497\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 104,738.36\n", + "Adstocked value: 104,738.54\n", + "Saturated value: 0.9987\n", + "Final response: 27945.6150\n", + "Raw spend: 104738.35941979956\n", + "After adstock: 104738.5358903878\n", + "After hill transform: 0.998685747205484\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,757.30\n", + "Adstocked value: 17,758.52\n", + "Saturated value: 0.0012\n", + "Final response: 656.0936\n", + "Raw spend: 17757.295025385356\n", + "After adstock: 17758.51724760758\n", + "After hill transform: 0.0012146801011013583\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,330.94\n", + "Adstocked value: 74,331.27\n", + "Saturated value: 0.3888\n", + "Final response: 55569.1625\n", + "Raw spend: 74330.94111165738\n", + "After adstock: 74331.2744449907\n", + "After hill transform: 0.3888468397523508\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 76,055.29\n", + "Adstocked value: 76,055.63\n", + "Saturated value: 0.9602\n", + "Final response: 64500.9104\n", + "Raw spend: 76055.2941643229\n", + "After adstock: 76055.62749765623\n", + "After hill transform: 0.9601845400185695\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 104,738.36\n", + "Adstocked value: 104,738.54\n", + "Saturated value: 0.9987\n", + "Final response: 27945.6150\n", + "Raw spend: 104738.35941979956\n", + "After adstock: 104738.5358903878\n", + "After hill transform: 0.998685747205484\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,757.30\n", + "Adstocked value: 17,758.52\n", + "Saturated value: 0.0012\n", + "Final response: 656.0936\n", + "Raw spend: 17757.295025385356\n", + "After adstock: 17758.51724760758\n", + "After hill transform: 0.0012146801011013583\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,330.94\n", + "Adstocked value: 74,331.27\n", + "Saturated value: 0.3888\n", + "Final response: 55569.1625\n", + "Raw spend: 74330.94111165738\n", + "After adstock: 74331.2744449907\n", + "After hill transform: 0.3888468397523508\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 76,055.29\n", + "Adstocked value: 76,055.63\n", + "Saturated value: 0.9602\n", + "Final response: 64500.9104\n", + "Raw spend: 76055.294164308\n", + "After adstock: 76055.62749764133\n", + "After hill transform: 0.9601845400185497\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 104,738.36\n", + "Adstocked value: 104,738.54\n", + "Saturated value: 0.9987\n", + "Final response: 27945.6150\n", + "Raw spend: 104738.35941981446\n", + "After adstock: 104738.5358904027\n", + "After hill transform: 0.9986857472054845\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,611.53\n", + "Adstocked value: 17,612.75\n", + "Saturated value: 0.0012\n", + "Final response: 640.1066\n", + "Raw spend: 17611.529291154424\n", + "After adstock: 17612.751513376646\n", + "After hill transform: 0.001185082061065641\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,251.99\n", + "Adstocked value: 74,252.32\n", + "Saturated value: 0.3887\n", + "Final response: 55547.9964\n", + "Raw spend: 74251.98679255832\n", + "After adstock: 74252.32012589165\n", + "After hill transform: 0.3886987296910489\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,403.20\n", + "Adstocked value: 77,403.54\n", + "Saturated value: 0.9619\n", + "Final response: 64617.1846\n", + "Raw spend: 77403.20396587004\n", + "After adstock: 77403.53729920337\n", + "After hill transform: 0.9619154399090064\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 103,768.13\n", + "Adstocked value: 103,768.31\n", + "Saturated value: 0.9987\n", + "Final response: 27944.6540\n", + "Raw spend: 103768.13330939527\n", + "After adstock: 103768.30977998351\n", + "After hill transform: 0.9986514057219764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,611.53\n", + "Adstocked value: 17,612.75\n", + "Saturated value: 0.0012\n", + "Final response: 640.1066\n", + "Raw spend: 17611.529291154424\n", + "After adstock: 17612.751513376646\n", + "After hill transform: 0.001185082061065641\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,251.99\n", + "Adstocked value: 74,252.32\n", + "Saturated value: 0.3887\n", + "Final response: 55547.9964\n", + "Raw spend: 74251.98679255832\n", + "After adstock: 74252.32012589165\n", + "After hill transform: 0.3886987296910489\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,403.20\n", + "Adstocked value: 77,403.54\n", + "Saturated value: 0.9619\n", + "Final response: 64617.1846\n", + "Raw spend: 77403.20396587004\n", + "After adstock: 77403.53729920337\n", + "After hill transform: 0.9619154399090064\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 103,768.13\n", + "Adstocked value: 103,768.31\n", + "Saturated value: 0.9987\n", + "Final response: 27944.6540\n", + "Raw spend: 103768.13330939527\n", + "After adstock: 103768.30977998351\n", + "After hill transform: 0.9986514057219764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,611.53\n", + "Adstocked value: 17,612.75\n", + "Saturated value: 0.0012\n", + "Final response: 640.1066\n", + "Raw spend: 17611.529291169325\n", + "After adstock: 17612.751513391548\n", + "After hill transform: 0.001185082061068642\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,251.99\n", + "Adstocked value: 74,252.32\n", + "Saturated value: 0.3887\n", + "Final response: 55547.9964\n", + "Raw spend: 74251.98679255832\n", + "After adstock: 74252.32012589165\n", + "After hill transform: 0.3886987296910489\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,403.20\n", + "Adstocked value: 77,403.54\n", + "Saturated value: 0.9619\n", + "Final response: 64617.1846\n", + "Raw spend: 77403.20396587004\n", + "After adstock: 77403.53729920337\n", + "After hill transform: 0.9619154399090064\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 103,768.13\n", + "Adstocked value: 103,768.31\n", + "Saturated value: 0.9987\n", + "Final response: 27944.6540\n", + "Raw spend: 103768.13330939527\n", + "After adstock: 103768.30977998351\n", + "After hill transform: 0.9986514057219764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,611.53\n", + "Adstocked value: 17,612.75\n", + "Saturated value: 0.0012\n", + "Final response: 640.1066\n", + "Raw spend: 17611.529291154424\n", + "After adstock: 17612.751513376646\n", + "After hill transform: 0.001185082061065641\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,251.99\n", + "Adstocked value: 74,252.32\n", + "Saturated value: 0.3887\n", + "Final response: 55547.9964\n", + "Raw spend: 74251.98679257323\n", + "After adstock: 74252.32012590655\n", + "After hill transform: 0.3886987296910769\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,403.20\n", + "Adstocked value: 77,403.54\n", + "Saturated value: 0.9619\n", + "Final response: 64617.1846\n", + "Raw spend: 77403.20396587004\n", + "After adstock: 77403.53729920337\n", + "After hill transform: 0.9619154399090064\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 103,768.13\n", + "Adstocked value: 103,768.31\n", + "Saturated value: 0.9987\n", + "Final response: 27944.6540\n", + "Raw spend: 103768.13330939527\n", + "After adstock: 103768.30977998351\n", + "After hill transform: 0.9986514057219764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,611.53\n", + "Adstocked value: 17,612.75\n", + "Saturated value: 0.0012\n", + "Final response: 640.1066\n", + "Raw spend: 17611.529291154424\n", + "After adstock: 17612.751513376646\n", + "After hill transform: 0.001185082061065641\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,251.99\n", + "Adstocked value: 74,252.32\n", + "Saturated value: 0.3887\n", + "Final response: 55547.9964\n", + "Raw spend: 74251.98679255832\n", + "After adstock: 74252.32012589165\n", + "After hill transform: 0.3886987296910489\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,403.20\n", + "Adstocked value: 77,403.54\n", + "Saturated value: 0.9619\n", + "Final response: 64617.1846\n", + "Raw spend: 77403.20396588494\n", + "After adstock: 77403.53729921827\n", + "After hill transform: 0.961915439909025\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 103,768.13\n", + "Adstocked value: 103,768.31\n", + "Saturated value: 0.9987\n", + "Final response: 27944.6540\n", + "Raw spend: 103768.13330939527\n", + "After adstock: 103768.30977998351\n", + "After hill transform: 0.9986514057219764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,611.53\n", + "Adstocked value: 17,612.75\n", + "Saturated value: 0.0012\n", + "Final response: 640.1066\n", + "Raw spend: 17611.529291154424\n", + "After adstock: 17612.751513376646\n", + "After hill transform: 0.001185082061065641\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,251.99\n", + "Adstocked value: 74,252.32\n", + "Saturated value: 0.3887\n", + "Final response: 55547.9964\n", + "Raw spend: 74251.98679255832\n", + "After adstock: 74252.32012589165\n", + "After hill transform: 0.3886987296910489\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,403.20\n", + "Adstocked value: 77,403.54\n", + "Saturated value: 0.9619\n", + "Final response: 64617.1846\n", + "Raw spend: 77403.20396587004\n", + "After adstock: 77403.53729920337\n", + "After hill transform: 0.9619154399090064\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 103,768.13\n", + "Adstocked value: 103,768.31\n", + "Saturated value: 0.9987\n", + "Final response: 27944.6540\n", + "Raw spend: 103768.13330941017\n", + "After adstock: 103768.30977999841\n", + "After hill transform: 0.998651405721977\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,611.53\n", + "Adstocked value: 17,612.75\n", + "Saturated value: 0.0012\n", + "Final response: 640.1066\n", + "Raw spend: 17611.529291154424\n", + "After adstock: 17612.751513376646\n", + "After hill transform: 0.001185082061065641\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,251.99\n", + "Adstocked value: 74,252.32\n", + "Saturated value: 0.3887\n", + "Final response: 55547.9964\n", + "Raw spend: 74251.98679255832\n", + "After adstock: 74252.32012589165\n", + "After hill transform: 0.3886987296910489\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,403.20\n", + "Adstocked value: 77,403.54\n", + "Saturated value: 0.9619\n", + "Final response: 64617.1846\n", + "Raw spend: 77403.20396587004\n", + "After adstock: 77403.53729920337\n", + "After hill transform: 0.9619154399090064\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 103,768.13\n", + "Adstocked value: 103,768.31\n", + "Saturated value: 0.9987\n", + "Final response: 27944.6540\n", + "Raw spend: 103768.13330939527\n", + "After adstock: 103768.30977998351\n", + "After hill transform: 0.9986514057219764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,611.53\n", + "Adstocked value: 17,612.75\n", + "Saturated value: 0.0012\n", + "Final response: 640.1066\n", + "Raw spend: 17611.529291169325\n", + "After adstock: 17612.751513391548\n", + "After hill transform: 0.001185082061068642\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,251.99\n", + "Adstocked value: 74,252.32\n", + "Saturated value: 0.3887\n", + "Final response: 55547.9964\n", + "Raw spend: 74251.98679255832\n", + "After adstock: 74252.32012589165\n", + "After hill transform: 0.3886987296910489\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,403.20\n", + "Adstocked value: 77,403.54\n", + "Saturated value: 0.9619\n", + "Final response: 64617.1846\n", + "Raw spend: 77403.20396587004\n", + "After adstock: 77403.53729920337\n", + "After hill transform: 0.9619154399090064\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 103,768.13\n", + "Adstocked value: 103,768.31\n", + "Saturated value: 0.9987\n", + "Final response: 27944.6540\n", + "Raw spend: 103768.13330939527\n", + "After adstock: 103768.30977998351\n", + "After hill transform: 0.9986514057219764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,611.53\n", + "Adstocked value: 17,612.75\n", + "Saturated value: 0.0012\n", + "Final response: 640.1066\n", + "Raw spend: 17611.529291154424\n", + "After adstock: 17612.751513376646\n", + "After hill transform: 0.001185082061065641\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,251.99\n", + "Adstocked value: 74,252.32\n", + "Saturated value: 0.3887\n", + "Final response: 55547.9964\n", + "Raw spend: 74251.98679257323\n", + "After adstock: 74252.32012590655\n", + "After hill transform: 0.3886987296910769\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,403.20\n", + "Adstocked value: 77,403.54\n", + "Saturated value: 0.9619\n", + "Final response: 64617.1846\n", + "Raw spend: 77403.20396587004\n", + "After adstock: 77403.53729920337\n", + "After hill transform: 0.9619154399090064\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 103,768.13\n", + "Adstocked value: 103,768.31\n", + "Saturated value: 0.9987\n", + "Final response: 27944.6540\n", + "Raw spend: 103768.13330939527\n", + "After adstock: 103768.30977998351\n", + "After hill transform: 0.9986514057219764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,611.53\n", + "Adstocked value: 17,612.75\n", + "Saturated value: 0.0012\n", + "Final response: 640.1066\n", + "Raw spend: 17611.529291154424\n", + "After adstock: 17612.751513376646\n", + "After hill transform: 0.001185082061065641\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,251.99\n", + "Adstocked value: 74,252.32\n", + "Saturated value: 0.3887\n", + "Final response: 55547.9964\n", + "Raw spend: 74251.98679255832\n", + "After adstock: 74252.32012589165\n", + "After hill transform: 0.3886987296910489\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,403.20\n", + "Adstocked value: 77,403.54\n", + "Saturated value: 0.9619\n", + "Final response: 64617.1846\n", + "Raw spend: 77403.20396588494\n", + "After adstock: 77403.53729921827\n", + "After hill transform: 0.961915439909025\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 103,768.13\n", + "Adstocked value: 103,768.31\n", + "Saturated value: 0.9987\n", + "Final response: 27944.6540\n", + "Raw spend: 103768.13330939527\n", + "After adstock: 103768.30977998351\n", + "After hill transform: 0.9986514057219764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,611.53\n", + "Adstocked value: 17,612.75\n", + "Saturated value: 0.0012\n", + "Final response: 640.1066\n", + "Raw spend: 17611.529291154424\n", + "After adstock: 17612.751513376646\n", + "After hill transform: 0.001185082061065641\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,251.99\n", + "Adstocked value: 74,252.32\n", + "Saturated value: 0.3887\n", + "Final response: 55547.9964\n", + "Raw spend: 74251.98679255832\n", + "After adstock: 74252.32012589165\n", + "After hill transform: 0.3886987296910489\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,403.20\n", + "Adstocked value: 77,403.54\n", + "Saturated value: 0.9619\n", + "Final response: 64617.1846\n", + "Raw spend: 77403.20396587004\n", + "After adstock: 77403.53729920337\n", + "After hill transform: 0.9619154399090064\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 103,768.13\n", + "Adstocked value: 103,768.31\n", + "Saturated value: 0.9987\n", + "Final response: 27944.6540\n", + "Raw spend: 103768.13330941017\n", + "After adstock: 103768.30977999841\n", + "After hill transform: 0.998651405721977\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,227.45\n", + "Adstocked value: 16,228.67\n", + "Saturated value: 0.0009\n", + "Final response: 501.0163\n", + "Raw spend: 16227.449375187156\n", + "After adstock: 16228.671597409379\n", + "After hill transform: 0.0009275727871586627\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,479.59\n", + "Adstocked value: 73,479.93\n", + "Saturated value: 0.3872\n", + "Final response: 55339.8951\n", + "Raw spend: 73479.59224193096\n", + "After adstock: 73479.9255752643\n", + "After hill transform: 0.3872425346892975\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 90,108.77\n", + "Adstocked value: 90,109.10\n", + "Saturated value: 0.9741\n", + "Final response: 65439.0173\n", + "Raw spend: 90108.77061992863\n", + "After adstock: 90109.10395326196\n", + "After hill transform: 0.9741495470782848\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 94,434.34\n", + "Adstocked value: 94,434.52\n", + "Saturated value: 0.9982\n", + "Final response: 27933.3907\n", + "Raw spend: 94434.33997483086\n", + "After adstock: 94434.5164454191\n", + "After hill transform: 0.9982488922499516\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,227.45\n", + "Adstocked value: 16,228.67\n", + "Saturated value: 0.0009\n", + "Final response: 501.0163\n", + "Raw spend: 16227.449375187156\n", + "After adstock: 16228.671597409379\n", + "After hill transform: 0.0009275727871586627\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,479.59\n", + "Adstocked value: 73,479.93\n", + "Saturated value: 0.3872\n", + "Final response: 55339.8951\n", + "Raw spend: 73479.59224193096\n", + "After adstock: 73479.9255752643\n", + "After hill transform: 0.3872425346892975\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 90,108.77\n", + "Adstocked value: 90,109.10\n", + "Saturated value: 0.9741\n", + "Final response: 65439.0173\n", + "Raw spend: 90108.77061992863\n", + "After adstock: 90109.10395326196\n", + "After hill transform: 0.9741495470782848\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 94,434.34\n", + "Adstocked value: 94,434.52\n", + "Saturated value: 0.9982\n", + "Final response: 27933.3907\n", + "Raw spend: 94434.33997483086\n", + "After adstock: 94434.5164454191\n", + "After hill transform: 0.9982488922499516\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,121.47\n", + "Adstocked value: 17,122.69\n", + "Saturated value: 0.0011\n", + "Final response: 588.2607\n", + "Raw spend: 17121.46698903536\n", + "After adstock: 17122.689211257584\n", + "After hill transform: 0.0010890954518524133\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,978.50\n", + "Adstocked value: 73,978.84\n", + "Saturated value: 0.3882\n", + "Final response: 55474.5298\n", + "Raw spend: 73978.50442549419\n", + "After adstock: 73978.83775882752\n", + "After hill transform: 0.38818464468979746\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 81,901.87\n", + "Adstocked value: 81,902.21\n", + "Saturated value: 0.9670\n", + "Final response: 64959.0619\n", + "Raw spend: 81901.87429002087\n", + "After adstock: 81902.2076233542\n", + "After hill transform: 0.9670047537166634\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 100,463.31\n", + "Adstocked value: 100,463.49\n", + "Saturated value: 0.9985\n", + "Final response: 27941.1125\n", + "Raw spend: 100463.30950820347\n", + "After adstock: 100463.48597879171\n", + "After hill transform: 0.9985248433202728\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,121.47\n", + "Adstocked value: 17,122.69\n", + "Saturated value: 0.0011\n", + "Final response: 588.2607\n", + "Raw spend: 17121.46698903536\n", + "After adstock: 17122.689211257584\n", + "After hill transform: 0.0010890954518524133\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,978.50\n", + "Adstocked value: 73,978.84\n", + "Saturated value: 0.3882\n", + "Final response: 55474.5298\n", + "Raw spend: 73978.50442549419\n", + "After adstock: 73978.83775882752\n", + "After hill transform: 0.38818464468979746\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 81,901.87\n", + "Adstocked value: 81,902.21\n", + "Saturated value: 0.9670\n", + "Final response: 64959.0619\n", + "Raw spend: 81901.87429002087\n", + "After adstock: 81902.2076233542\n", + "After hill transform: 0.9670047537166634\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 100,463.31\n", + "Adstocked value: 100,463.49\n", + "Saturated value: 0.9985\n", + "Final response: 27941.1125\n", + "Raw spend: 100463.30950820347\n", + "After adstock: 100463.48597879171\n", + "After hill transform: 0.9985248433202728\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,121.47\n", + "Adstocked value: 17,122.69\n", + "Saturated value: 0.0011\n", + "Final response: 588.2607\n", + "Raw spend: 17121.466989050263\n", + "After adstock: 17122.689211272485\n", + "After hill transform: 0.0010890954518552503\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,978.50\n", + "Adstocked value: 73,978.84\n", + "Saturated value: 0.3882\n", + "Final response: 55474.5298\n", + "Raw spend: 73978.50442549419\n", + "After adstock: 73978.83775882752\n", + "After hill transform: 0.38818464468979746\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 81,901.87\n", + "Adstocked value: 81,902.21\n", + "Saturated value: 0.9670\n", + "Final response: 64959.0619\n", + "Raw spend: 81901.87429002087\n", + "After adstock: 81902.2076233542\n", + "After hill transform: 0.9670047537166634\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 100,463.31\n", + "Adstocked value: 100,463.49\n", + "Saturated value: 0.9985\n", + "Final response: 27941.1125\n", + "Raw spend: 100463.30950820347\n", + "After adstock: 100463.48597879171\n", + "After hill transform: 0.9985248433202728\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,121.47\n", + "Adstocked value: 17,122.69\n", + "Saturated value: 0.0011\n", + "Final response: 588.2607\n", + "Raw spend: 17121.46698903536\n", + "After adstock: 17122.689211257584\n", + "After hill transform: 0.0010890954518524133\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,978.50\n", + "Adstocked value: 73,978.84\n", + "Saturated value: 0.3882\n", + "Final response: 55474.5298\n", + "Raw spend: 73978.50442550909\n", + "After adstock: 73978.83775884242\n", + "After hill transform: 0.3881846446898255\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 81,901.87\n", + "Adstocked value: 81,902.21\n", + "Saturated value: 0.9670\n", + "Final response: 64959.0619\n", + "Raw spend: 81901.87429002087\n", + "After adstock: 81902.2076233542\n", + "After hill transform: 0.9670047537166634\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 100,463.31\n", + "Adstocked value: 100,463.49\n", + "Saturated value: 0.9985\n", + "Final response: 27941.1125\n", + "Raw spend: 100463.30950820347\n", + "After adstock: 100463.48597879171\n", + "After hill transform: 0.9985248433202728\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,121.47\n", + "Adstocked value: 17,122.69\n", + "Saturated value: 0.0011\n", + "Final response: 588.2607\n", + "Raw spend: 17121.46698903536\n", + "After adstock: 17122.689211257584\n", + "After hill transform: 0.0010890954518524133\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,978.50\n", + "Adstocked value: 73,978.84\n", + "Saturated value: 0.3882\n", + "Final response: 55474.5298\n", + "Raw spend: 73978.50442549419\n", + "After adstock: 73978.83775882752\n", + "After hill transform: 0.38818464468979746\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 81,901.87\n", + "Adstocked value: 81,902.21\n", + "Saturated value: 0.9670\n", + "Final response: 64959.0619\n", + "Raw spend: 81901.87429003578\n", + "After adstock: 81902.2076233691\n", + "After hill transform: 0.9670047537166788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 100,463.31\n", + "Adstocked value: 100,463.49\n", + "Saturated value: 0.9985\n", + "Final response: 27941.1125\n", + "Raw spend: 100463.30950820347\n", + "After adstock: 100463.48597879171\n", + "After hill transform: 0.9985248433202728\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,121.47\n", + "Adstocked value: 17,122.69\n", + "Saturated value: 0.0011\n", + "Final response: 588.2607\n", + "Raw spend: 17121.46698903536\n", + "After adstock: 17122.689211257584\n", + "After hill transform: 0.0010890954518524133\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,978.50\n", + "Adstocked value: 73,978.84\n", + "Saturated value: 0.3882\n", + "Final response: 55474.5298\n", + "Raw spend: 73978.50442549419\n", + "After adstock: 73978.83775882752\n", + "After hill transform: 0.38818464468979746\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 81,901.87\n", + "Adstocked value: 81,902.21\n", + "Saturated value: 0.9670\n", + "Final response: 64959.0619\n", + "Raw spend: 81901.87429002087\n", + "After adstock: 81902.2076233542\n", + "After hill transform: 0.9670047537166634\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 100,463.31\n", + "Adstocked value: 100,463.49\n", + "Saturated value: 0.9985\n", + "Final response: 27941.1125\n", + "Raw spend: 100463.30950821837\n", + "After adstock: 100463.48597880661\n", + "After hill transform: 0.9985248433202735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,121.47\n", + "Adstocked value: 17,122.69\n", + "Saturated value: 0.0011\n", + "Final response: 588.2607\n", + "Raw spend: 17121.46698903536\n", + "After adstock: 17122.689211257584\n", + "After hill transform: 0.0010890954518524133\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,978.50\n", + "Adstocked value: 73,978.84\n", + "Saturated value: 0.3882\n", + "Final response: 55474.5298\n", + "Raw spend: 73978.50442549419\n", + "After adstock: 73978.83775882752\n", + "After hill transform: 0.38818464468979746\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 81,901.87\n", + "Adstocked value: 81,902.21\n", + "Saturated value: 0.9670\n", + "Final response: 64959.0619\n", + "Raw spend: 81901.87429002087\n", + "After adstock: 81902.2076233542\n", + "After hill transform: 0.9670047537166634\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 100,463.31\n", + "Adstocked value: 100,463.49\n", + "Saturated value: 0.9985\n", + "Final response: 27941.1125\n", + "Raw spend: 100463.30950820347\n", + "After adstock: 100463.48597879171\n", + "After hill transform: 0.9985248433202728\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,121.47\n", + "Adstocked value: 17,122.69\n", + "Saturated value: 0.0011\n", + "Final response: 588.2607\n", + "Raw spend: 17121.466989050263\n", + "After adstock: 17122.689211272485\n", + "After hill transform: 0.0010890954518552503\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,978.50\n", + "Adstocked value: 73,978.84\n", + "Saturated value: 0.3882\n", + "Final response: 55474.5298\n", + "Raw spend: 73978.50442549419\n", + "After adstock: 73978.83775882752\n", + "After hill transform: 0.38818464468979746\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 81,901.87\n", + "Adstocked value: 81,902.21\n", + "Saturated value: 0.9670\n", + "Final response: 64959.0619\n", + "Raw spend: 81901.87429002087\n", + "After adstock: 81902.2076233542\n", + "After hill transform: 0.9670047537166634\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 100,463.31\n", + "Adstocked value: 100,463.49\n", + "Saturated value: 0.9985\n", + "Final response: 27941.1125\n", + "Raw spend: 100463.30950820347\n", + "After adstock: 100463.48597879171\n", + "After hill transform: 0.9985248433202728\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,121.47\n", + "Adstocked value: 17,122.69\n", + "Saturated value: 0.0011\n", + "Final response: 588.2607\n", + "Raw spend: 17121.46698903536\n", + "After adstock: 17122.689211257584\n", + "After hill transform: 0.0010890954518524133\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,978.50\n", + "Adstocked value: 73,978.84\n", + "Saturated value: 0.3882\n", + "Final response: 55474.5298\n", + "Raw spend: 73978.50442550909\n", + "After adstock: 73978.83775884242\n", + "After hill transform: 0.3881846446898255\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 81,901.87\n", + "Adstocked value: 81,902.21\n", + "Saturated value: 0.9670\n", + "Final response: 64959.0619\n", + "Raw spend: 81901.87429002087\n", + "After adstock: 81902.2076233542\n", + "After hill transform: 0.9670047537166634\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 100,463.31\n", + "Adstocked value: 100,463.49\n", + "Saturated value: 0.9985\n", + "Final response: 27941.1125\n", + "Raw spend: 100463.30950820347\n", + "After adstock: 100463.48597879171\n", + "After hill transform: 0.9985248433202728\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,121.47\n", + "Adstocked value: 17,122.69\n", + "Saturated value: 0.0011\n", + "Final response: 588.2607\n", + "Raw spend: 17121.46698903536\n", + "After adstock: 17122.689211257584\n", + "After hill transform: 0.0010890954518524133\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,978.50\n", + "Adstocked value: 73,978.84\n", + "Saturated value: 0.3882\n", + "Final response: 55474.5298\n", + "Raw spend: 73978.50442549419\n", + "After adstock: 73978.83775882752\n", + "After hill transform: 0.38818464468979746\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 81,901.87\n", + "Adstocked value: 81,902.21\n", + "Saturated value: 0.9670\n", + "Final response: 64959.0619\n", + "Raw spend: 81901.87429003578\n", + "After adstock: 81902.2076233691\n", + "After hill transform: 0.9670047537166788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 100,463.31\n", + "Adstocked value: 100,463.49\n", + "Saturated value: 0.9985\n", + "Final response: 27941.1125\n", + "Raw spend: 100463.30950820347\n", + "After adstock: 100463.48597879171\n", + "After hill transform: 0.9985248433202728\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,121.47\n", + "Adstocked value: 17,122.69\n", + "Saturated value: 0.0011\n", + "Final response: 588.2607\n", + "Raw spend: 17121.46698903536\n", + "After adstock: 17122.689211257584\n", + "After hill transform: 0.0010890954518524133\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,978.50\n", + "Adstocked value: 73,978.84\n", + "Saturated value: 0.3882\n", + "Final response: 55474.5298\n", + "Raw spend: 73978.50442549419\n", + "After adstock: 73978.83775882752\n", + "After hill transform: 0.38818464468979746\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 81,901.87\n", + "Adstocked value: 81,902.21\n", + "Saturated value: 0.9670\n", + "Final response: 64959.0619\n", + "Raw spend: 81901.87429002087\n", + "After adstock: 81902.2076233542\n", + "After hill transform: 0.9670047537166634\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 100,463.31\n", + "Adstocked value: 100,463.49\n", + "Saturated value: 0.9985\n", + "Final response: 27941.1125\n", + "Raw spend: 100463.30950821837\n", + "After adstock: 100463.48597880661\n", + "After hill transform: 0.9985248433202735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,207.25\n", + "Adstocked value: 17,208.47\n", + "Saturated value: 0.0011\n", + "Final response: 597.1268\n", + "Raw spend: 17207.252743907015\n", + "After adstock: 17208.474966129237\n", + "After hill transform: 0.0011055100406054698\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,023.74\n", + "Adstocked value: 74,024.08\n", + "Saturated value: 0.3883\n", + "Final response: 55486.6989\n", + "Raw spend: 74023.74373556985\n", + "After adstock: 74024.07706890318\n", + "After hill transform: 0.38826979824867075\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 81,103.04\n", + "Adstocked value: 81,103.37\n", + "Saturated value: 0.9662\n", + "Final response: 64903.0865\n", + "Raw spend: 81103.04040762865\n", + "After adstock: 81103.37374096198\n", + "After hill transform: 0.9661714831547117\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 101,026.41\n", + "Adstocked value: 101,026.59\n", + "Saturated value: 0.9985\n", + "Final response: 27941.7469\n", + "Raw spend: 101026.41043126494\n", + "After adstock: 101026.58690185318\n", + "After hill transform: 0.99854751721666\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,207.25\n", + "Adstocked value: 17,208.47\n", + "Saturated value: 0.0011\n", + "Final response: 597.1268\n", + "Raw spend: 17207.252743907015\n", + "After adstock: 17208.474966129237\n", + "After hill transform: 0.0011055100406054698\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,023.74\n", + "Adstocked value: 74,024.08\n", + "Saturated value: 0.3883\n", + "Final response: 55486.6989\n", + "Raw spend: 74023.74373556985\n", + "After adstock: 74024.07706890318\n", + "After hill transform: 0.38826979824867075\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 81,103.04\n", + "Adstocked value: 81,103.37\n", + "Saturated value: 0.9662\n", + "Final response: 64903.0865\n", + "Raw spend: 81103.04040762865\n", + "After adstock: 81103.37374096198\n", + "After hill transform: 0.9661714831547117\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 101,026.41\n", + "Adstocked value: 101,026.59\n", + "Saturated value: 0.9985\n", + "Final response: 27941.7469\n", + "Raw spend: 101026.41043126494\n", + "After adstock: 101026.58690185318\n", + "After hill transform: 0.99854751721666\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,207.25\n", + "Adstocked value: 17,208.47\n", + "Saturated value: 0.0011\n", + "Final response: 597.1268\n", + "Raw spend: 17207.252743921916\n", + "After adstock: 17208.47496614414\n", + "After hill transform: 0.0011055100406083351\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,023.74\n", + "Adstocked value: 74,024.08\n", + "Saturated value: 0.3883\n", + "Final response: 55486.6989\n", + "Raw spend: 74023.74373556985\n", + "After adstock: 74024.07706890318\n", + "After hill transform: 0.38826979824867075\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 81,103.04\n", + "Adstocked value: 81,103.37\n", + "Saturated value: 0.9662\n", + "Final response: 64903.0865\n", + "Raw spend: 81103.04040762865\n", + "After adstock: 81103.37374096198\n", + "After hill transform: 0.9661714831547117\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 101,026.41\n", + "Adstocked value: 101,026.59\n", + "Saturated value: 0.9985\n", + "Final response: 27941.7469\n", + "Raw spend: 101026.41043126494\n", + "After adstock: 101026.58690185318\n", + "After hill transform: 0.99854751721666\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,207.25\n", + "Adstocked value: 17,208.47\n", + "Saturated value: 0.0011\n", + "Final response: 597.1268\n", + "Raw spend: 17207.252743907015\n", + "After adstock: 17208.474966129237\n", + "After hill transform: 0.0011055100406054698\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,023.74\n", + "Adstocked value: 74,024.08\n", + "Saturated value: 0.3883\n", + "Final response: 55486.6989\n", + "Raw spend: 74023.74373558475\n", + "After adstock: 74024.07706891808\n", + "After hill transform: 0.3882697982486988\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 81,103.04\n", + "Adstocked value: 81,103.37\n", + "Saturated value: 0.9662\n", + "Final response: 64903.0865\n", + "Raw spend: 81103.04040762865\n", + "After adstock: 81103.37374096198\n", + "After hill transform: 0.9661714831547117\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 101,026.41\n", + "Adstocked value: 101,026.59\n", + "Saturated value: 0.9985\n", + "Final response: 27941.7469\n", + "Raw spend: 101026.41043126494\n", + "After adstock: 101026.58690185318\n", + "After hill transform: 0.99854751721666\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,207.25\n", + "Adstocked value: 17,208.47\n", + "Saturated value: 0.0011\n", + "Final response: 597.1268\n", + "Raw spend: 17207.252743907015\n", + "After adstock: 17208.474966129237\n", + "After hill transform: 0.0011055100406054698\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,023.74\n", + "Adstocked value: 74,024.08\n", + "Saturated value: 0.3883\n", + "Final response: 55486.6989\n", + "Raw spend: 74023.74373556985\n", + "After adstock: 74024.07706890318\n", + "After hill transform: 0.38826979824867075\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 81,103.04\n", + "Adstocked value: 81,103.37\n", + "Saturated value: 0.9662\n", + "Final response: 64903.0865\n", + "Raw spend: 81103.04040764355\n", + "After adstock: 81103.37374097688\n", + "After hill transform: 0.9661714831547276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 101,026.41\n", + "Adstocked value: 101,026.59\n", + "Saturated value: 0.9985\n", + "Final response: 27941.7469\n", + "Raw spend: 101026.41043126494\n", + "After adstock: 101026.58690185318\n", + "After hill transform: 0.99854751721666\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,207.25\n", + "Adstocked value: 17,208.47\n", + "Saturated value: 0.0011\n", + "Final response: 597.1268\n", + "Raw spend: 17207.252743907015\n", + "After adstock: 17208.474966129237\n", + "After hill transform: 0.0011055100406054698\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,023.74\n", + "Adstocked value: 74,024.08\n", + "Saturated value: 0.3883\n", + "Final response: 55486.6989\n", + "Raw spend: 74023.74373556985\n", + "After adstock: 74024.07706890318\n", + "After hill transform: 0.38826979824867075\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 81,103.04\n", + "Adstocked value: 81,103.37\n", + "Saturated value: 0.9662\n", + "Final response: 64903.0865\n", + "Raw spend: 81103.04040762865\n", + "After adstock: 81103.37374096198\n", + "After hill transform: 0.9661714831547117\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 101,026.41\n", + "Adstocked value: 101,026.59\n", + "Saturated value: 0.9985\n", + "Final response: 27941.7469\n", + "Raw spend: 101026.41043127984\n", + "After adstock: 101026.58690186808\n", + "After hill transform: 0.9985475172166606\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,207.25\n", + "Adstocked value: 17,208.47\n", + "Saturated value: 0.0011\n", + "Final response: 597.1268\n", + "Raw spend: 17207.252743907015\n", + "After adstock: 17208.474966129237\n", + "After hill transform: 0.0011055100406054698\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,023.74\n", + "Adstocked value: 74,024.08\n", + "Saturated value: 0.3883\n", + "Final response: 55486.6989\n", + "Raw spend: 74023.74373556985\n", + "After adstock: 74024.07706890318\n", + "After hill transform: 0.38826979824867075\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 81,103.04\n", + "Adstocked value: 81,103.37\n", + "Saturated value: 0.9662\n", + "Final response: 64903.0865\n", + "Raw spend: 81103.04040762865\n", + "After adstock: 81103.37374096198\n", + "After hill transform: 0.9661714831547117\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 101,026.41\n", + "Adstocked value: 101,026.59\n", + "Saturated value: 0.9985\n", + "Final response: 27941.7469\n", + "Raw spend: 101026.41043126494\n", + "After adstock: 101026.58690185318\n", + "After hill transform: 0.99854751721666\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,207.25\n", + "Adstocked value: 17,208.47\n", + "Saturated value: 0.0011\n", + "Final response: 597.1268\n", + "Raw spend: 17207.252743921916\n", + "After adstock: 17208.47496614414\n", + "After hill transform: 0.0011055100406083351\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,023.74\n", + "Adstocked value: 74,024.08\n", + "Saturated value: 0.3883\n", + "Final response: 55486.6989\n", + "Raw spend: 74023.74373556985\n", + "After adstock: 74024.07706890318\n", + "After hill transform: 0.38826979824867075\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 81,103.04\n", + "Adstocked value: 81,103.37\n", + "Saturated value: 0.9662\n", + "Final response: 64903.0865\n", + "Raw spend: 81103.04040762865\n", + "After adstock: 81103.37374096198\n", + "After hill transform: 0.9661714831547117\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 101,026.41\n", + "Adstocked value: 101,026.59\n", + "Saturated value: 0.9985\n", + "Final response: 27941.7469\n", + "Raw spend: 101026.41043126494\n", + "After adstock: 101026.58690185318\n", + "After hill transform: 0.99854751721666\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,207.25\n", + "Adstocked value: 17,208.47\n", + "Saturated value: 0.0011\n", + "Final response: 597.1268\n", + "Raw spend: 17207.252743907015\n", + "After adstock: 17208.474966129237\n", + "After hill transform: 0.0011055100406054698\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,023.74\n", + "Adstocked value: 74,024.08\n", + "Saturated value: 0.3883\n", + "Final response: 55486.6989\n", + "Raw spend: 74023.74373558475\n", + "After adstock: 74024.07706891808\n", + "After hill transform: 0.3882697982486988\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 81,103.04\n", + "Adstocked value: 81,103.37\n", + "Saturated value: 0.9662\n", + "Final response: 64903.0865\n", + "Raw spend: 81103.04040762865\n", + "After adstock: 81103.37374096198\n", + "After hill transform: 0.9661714831547117\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 101,026.41\n", + "Adstocked value: 101,026.59\n", + "Saturated value: 0.9985\n", + "Final response: 27941.7469\n", + "Raw spend: 101026.41043126494\n", + "After adstock: 101026.58690185318\n", + "After hill transform: 0.99854751721666\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,207.25\n", + "Adstocked value: 17,208.47\n", + "Saturated value: 0.0011\n", + "Final response: 597.1268\n", + "Raw spend: 17207.252743907015\n", + "After adstock: 17208.474966129237\n", + "After hill transform: 0.0011055100406054698\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,023.74\n", + "Adstocked value: 74,024.08\n", + "Saturated value: 0.3883\n", + "Final response: 55486.6989\n", + "Raw spend: 74023.74373556985\n", + "After adstock: 74024.07706890318\n", + "After hill transform: 0.38826979824867075\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 81,103.04\n", + "Adstocked value: 81,103.37\n", + "Saturated value: 0.9662\n", + "Final response: 64903.0865\n", + "Raw spend: 81103.04040764355\n", + "After adstock: 81103.37374097688\n", + "After hill transform: 0.9661714831547276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 101,026.41\n", + "Adstocked value: 101,026.59\n", + "Saturated value: 0.9985\n", + "Final response: 27941.7469\n", + "Raw spend: 101026.41043126494\n", + "After adstock: 101026.58690185318\n", + "After hill transform: 0.99854751721666\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,207.25\n", + "Adstocked value: 17,208.47\n", + "Saturated value: 0.0011\n", + "Final response: 597.1268\n", + "Raw spend: 17207.252743907015\n", + "After adstock: 17208.474966129237\n", + "After hill transform: 0.0011055100406054698\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,023.74\n", + "Adstocked value: 74,024.08\n", + "Saturated value: 0.3883\n", + "Final response: 55486.6989\n", + "Raw spend: 74023.74373556985\n", + "After adstock: 74024.07706890318\n", + "After hill transform: 0.38826979824867075\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 81,103.04\n", + "Adstocked value: 81,103.37\n", + "Saturated value: 0.9662\n", + "Final response: 64903.0865\n", + "Raw spend: 81103.04040762865\n", + "After adstock: 81103.37374096198\n", + "After hill transform: 0.9661714831547117\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 101,026.41\n", + "Adstocked value: 101,026.59\n", + "Saturated value: 0.9985\n", + "Final response: 27941.7469\n", + "Raw spend: 101026.41043127984\n", + "After adstock: 101026.58690186808\n", + "After hill transform: 0.9985475172166606\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,341.06\n", + "Adstocked value: 17,342.28\n", + "Saturated value: 0.0011\n", + "Final response: 611.1329\n", + "Raw spend: 17341.062390774132\n", + "After adstock: 17342.284612996355\n", + "After hill transform: 0.0011314407183224864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,080.06\n", + "Adstocked value: 74,080.39\n", + "Saturated value: 0.3884\n", + "Final response: 55501.8387\n", + "Raw spend: 74080.06054469281\n", + "After adstock: 74080.39387802614\n", + "After hill transform: 0.38837573972351314\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 79,795.26\n", + "Adstocked value: 79,795.60\n", + "Saturated value: 0.9647\n", + "Final response: 64807.2280\n", + "Raw spend: 79795.26236136201\n", + "After adstock: 79795.59569469534\n", + "After hill transform: 0.9647444974720779\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 101,820.97\n", + "Adstocked value: 101,821.15\n", + "Saturated value: 0.9986\n", + "Final response: 27942.6199\n", + "Raw spend: 101820.97022659094\n", + "After adstock: 101821.14669717918\n", + "After hill transform: 0.9985787124973096\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,341.06\n", + "Adstocked value: 17,342.28\n", + "Saturated value: 0.0011\n", + "Final response: 611.1329\n", + "Raw spend: 17341.062390774132\n", + "After adstock: 17342.284612996355\n", + "After hill transform: 0.0011314407183224864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,080.06\n", + "Adstocked value: 74,080.39\n", + "Saturated value: 0.3884\n", + "Final response: 55501.8387\n", + "Raw spend: 74080.06054469281\n", + "After adstock: 74080.39387802614\n", + "After hill transform: 0.38837573972351314\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 79,795.26\n", + "Adstocked value: 79,795.60\n", + "Saturated value: 0.9647\n", + "Final response: 64807.2280\n", + "Raw spend: 79795.26236136201\n", + "After adstock: 79795.59569469534\n", + "After hill transform: 0.9647444974720779\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 101,820.97\n", + "Adstocked value: 101,821.15\n", + "Saturated value: 0.9986\n", + "Final response: 27942.6199\n", + "Raw spend: 101820.97022659094\n", + "After adstock: 101821.14669717918\n", + "After hill transform: 0.9985787124973096\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,263.73\n", + "Adstocked value: 17,264.95\n", + "Saturated value: 0.0011\n", + "Final response: 603.0122\n", + "Raw spend: 17263.731124694652\n", + "After adstock: 17264.953346916875\n", + "After hill transform: 0.0011164061257694243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,047.51\n", + "Adstocked value: 74,047.85\n", + "Saturated value: 0.3883\n", + "Final response: 55493.0903\n", + "Raw spend: 74047.51393648481\n", + "After adstock: 74047.84726981814\n", + "After hill transform: 0.3883145225699403\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 80,551.05\n", + "Adstocked value: 80,551.39\n", + "Saturated value: 0.9656\n", + "Final response: 64863.2812\n", + "Raw spend: 80551.0534006223\n", + "After adstock: 80551.38673395563\n", + "After hill transform: 0.9655789256339505\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 101,361.78\n", + "Adstocked value: 101,361.95\n", + "Saturated value: 0.9986\n", + "Final response: 27942.1185\n", + "Raw spend: 101361.77825959149\n", + "After adstock: 101361.95473017973\n", + "After hill transform: 0.9985607965213791\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,263.73\n", + "Adstocked value: 17,264.95\n", + "Saturated value: 0.0011\n", + "Final response: 603.0122\n", + "Raw spend: 17263.731124694652\n", + "After adstock: 17264.953346916875\n", + "After hill transform: 0.0011164061257694243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,047.51\n", + "Adstocked value: 74,047.85\n", + "Saturated value: 0.3883\n", + "Final response: 55493.0903\n", + "Raw spend: 74047.51393648481\n", + "After adstock: 74047.84726981814\n", + "After hill transform: 0.3883145225699403\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 80,551.05\n", + "Adstocked value: 80,551.39\n", + "Saturated value: 0.9656\n", + "Final response: 64863.2812\n", + "Raw spend: 80551.0534006223\n", + "After adstock: 80551.38673395563\n", + "After hill transform: 0.9655789256339505\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 101,361.78\n", + "Adstocked value: 101,361.95\n", + "Saturated value: 0.9986\n", + "Final response: 27942.1185\n", + "Raw spend: 101361.77825959149\n", + "After adstock: 101361.95473017973\n", + "After hill transform: 0.9985607965213791\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,231.46\n", + "Adstocked value: 17,232.68\n", + "Saturated value: 0.0011\n", + "Final response: 599.6449\n", + "Raw spend: 17231.462599816783\n", + "After adstock: 17232.684822039006\n", + "After hill transform: 0.001110172024975921\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,033.93\n", + "Adstocked value: 74,034.27\n", + "Saturated value: 0.3883\n", + "Final response: 55489.4388\n", + "Raw spend: 74033.93299969308\n", + "After adstock: 74034.2663330264\n", + "After hill transform: 0.3882889711721363\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 80,866.43\n", + "Adstocked value: 80,866.76\n", + "Saturated value: 0.9659\n", + "Final response: 64886.1385\n", + "Raw spend: 80866.4272873989\n", + "After adstock: 80866.76062073222\n", + "After hill transform: 0.9659191890295087\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 101,170.17\n", + "Adstocked value: 101,170.34\n", + "Saturated value: 0.9986\n", + "Final response: 27941.9068\n", + "Raw spend: 101170.16821410731\n", + "After adstock: 101170.34468469555\n", + "After hill transform: 0.9985532297944074\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,231.46\n", + "Adstocked value: 17,232.68\n", + "Saturated value: 0.0011\n", + "Final response: 599.6449\n", + "Raw spend: 17231.462599816783\n", + "After adstock: 17232.684822039006\n", + "After hill transform: 0.001110172024975921\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,033.93\n", + "Adstocked value: 74,034.27\n", + "Saturated value: 0.3883\n", + "Final response: 55489.4388\n", + "Raw spend: 74033.93299969308\n", + "After adstock: 74034.2663330264\n", + "After hill transform: 0.3882889711721363\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 80,866.43\n", + "Adstocked value: 80,866.76\n", + "Saturated value: 0.9659\n", + "Final response: 64886.1385\n", + "Raw spend: 80866.4272873989\n", + "After adstock: 80866.76062073222\n", + "After hill transform: 0.9659191890295087\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 101,170.17\n", + "Adstocked value: 101,170.34\n", + "Saturated value: 0.9986\n", + "Final response: 27941.9068\n", + "Raw spend: 101170.16821410731\n", + "After adstock: 101170.34468469555\n", + "After hill transform: 0.9985532297944074\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,217.94\n", + "Adstocked value: 17,219.16\n", + "Saturated value: 0.0011\n", + "Final response: 598.2373\n", + "Raw spend: 17217.93744601579\n", + "After adstock: 17219.15966823801\n", + "After hill transform: 0.0011075659383761028\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,028.24\n", + "Adstocked value: 74,028.57\n", + "Saturated value: 0.3883\n", + "Final response: 55487.9081\n", + "Raw spend: 74028.2406335386\n", + "After adstock: 74028.57396687193\n", + "After hill transform: 0.3882782602494593\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 80,998.61\n", + "Adstocked value: 80,998.95\n", + "Saturated value: 0.9661\n", + "Final response: 64895.6278\n", + "Raw spend: 80998.6143129792\n", + "After adstock: 80998.94764631253\n", + "After hill transform: 0.9660604502295757\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 101,089.86\n", + "Adstocked value: 101,090.03\n", + "Saturated value: 0.9986\n", + "Final response: 27941.8176\n", + "Raw spend: 101089.85604164831\n", + "After adstock: 101090.03251223655\n", + "After hill transform: 0.9985500421609632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,217.94\n", + "Adstocked value: 17,219.16\n", + "Saturated value: 0.0011\n", + "Final response: 598.2373\n", + "Raw spend: 17217.93744601579\n", + "After adstock: 17219.15966823801\n", + "After hill transform: 0.0011075659383761028\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,028.24\n", + "Adstocked value: 74,028.57\n", + "Saturated value: 0.3883\n", + "Final response: 55487.9081\n", + "Raw spend: 74028.2406335386\n", + "After adstock: 74028.57396687193\n", + "After hill transform: 0.3882782602494593\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 80,998.61\n", + "Adstocked value: 80,998.95\n", + "Saturated value: 0.9661\n", + "Final response: 64895.6278\n", + "Raw spend: 80998.6143129792\n", + "After adstock: 80998.94764631253\n", + "After hill transform: 0.9660604502295757\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 101,089.86\n", + "Adstocked value: 101,090.03\n", + "Saturated value: 0.9986\n", + "Final response: 27941.8176\n", + "Raw spend: 101089.85604164831\n", + "After adstock: 101090.03251223655\n", + "After hill transform: 0.9985500421609632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,212.28\n", + "Adstocked value: 17,213.51\n", + "Saturated value: 0.0011\n", + "Final response: 597.6495\n", + "Raw spend: 17212.283508914556\n", + "After adstock: 17213.50573113678\n", + "After hill transform: 0.0011064777192908615\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,025.86\n", + "Adstocked value: 74,026.19\n", + "Saturated value: 0.3883\n", + "Final response: 55487.2682\n", + "Raw spend: 74025.86104653588\n", + "After adstock: 74026.19437986921\n", + "After hill transform: 0.3882737825368219\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 81,053.87\n", + "Adstocked value: 81,054.21\n", + "Saturated value: 0.9661\n", + "Final response: 64899.5788\n", + "Raw spend: 81053.87262199564\n", + "After adstock: 81054.20595532897\n", + "After hill transform: 0.9661192661745623\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 101,056.28\n", + "Adstocked value: 101,056.46\n", + "Saturated value: 0.9985\n", + "Final response: 27941.7802\n", + "Raw spend: 101056.28304290627\n", + "After adstock: 101056.45951349451\n", + "After hill transform: 0.9985487068006474\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,212.28\n", + "Adstocked value: 17,213.51\n", + "Saturated value: 0.0011\n", + "Final response: 597.6495\n", + "Raw spend: 17212.283508914556\n", + "After adstock: 17213.50573113678\n", + "After hill transform: 0.0011064777192908615\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,025.86\n", + "Adstocked value: 74,026.19\n", + "Saturated value: 0.3883\n", + "Final response: 55487.2682\n", + "Raw spend: 74025.86104653588\n", + "After adstock: 74026.19437986921\n", + "After hill transform: 0.3882737825368219\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 81,053.87\n", + "Adstocked value: 81,054.21\n", + "Saturated value: 0.9661\n", + "Final response: 64899.5788\n", + "Raw spend: 81053.87262199564\n", + "After adstock: 81054.20595532897\n", + "After hill transform: 0.9661192661745623\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 101,056.28\n", + "Adstocked value: 101,056.46\n", + "Saturated value: 0.9985\n", + "Final response: 27941.7802\n", + "Raw spend: 101056.28304290627\n", + "After adstock: 101056.45951349451\n", + "After hill transform: 0.9985487068006474\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,209.99\n", + "Adstocked value: 17,211.21\n", + "Saturated value: 0.0011\n", + "Final response: 597.4107\n", + "Raw spend: 17209.985857424985\n", + "After adstock: 17211.208079647207\n", + "After hill transform: 0.0011060356911543146\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,024.89\n", + "Adstocked value: 74,025.23\n", + "Saturated value: 0.3883\n", + "Final response: 55487.0082\n", + "Raw spend: 74024.894028063\n", + "After adstock: 74025.22736139633\n", + "After hill transform: 0.3882719628446307\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 81,076.33\n", + "Adstocked value: 81,076.66\n", + "Saturated value: 0.9661\n", + "Final response: 64901.1818\n", + "Raw spend: 81076.328537891\n", + "After adstock: 81076.66187122432\n", + "After hill transform: 0.966143128289712\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 101,042.64\n", + "Adstocked value: 101,042.82\n", + "Saturated value: 0.9985\n", + "Final response: 27941.7650\n", + "Raw spend: 101042.6396207762\n", + "After adstock: 101042.81609136444\n", + "After hill transform: 0.9985481636581058\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,209.99\n", + "Adstocked value: 17,211.21\n", + "Saturated value: 0.0011\n", + "Final response: 597.4107\n", + "Raw spend: 17209.985857424985\n", + "After adstock: 17211.208079647207\n", + "After hill transform: 0.0011060356911543146\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,024.89\n", + "Adstocked value: 74,025.23\n", + "Saturated value: 0.3883\n", + "Final response: 55487.0082\n", + "Raw spend: 74024.894028063\n", + "After adstock: 74025.22736139633\n", + "After hill transform: 0.3882719628446307\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 81,076.33\n", + "Adstocked value: 81,076.66\n", + "Saturated value: 0.9661\n", + "Final response: 64901.1818\n", + "Raw spend: 81076.328537891\n", + "After adstock: 81076.66187122432\n", + "After hill transform: 0.966143128289712\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 101,042.64\n", + "Adstocked value: 101,042.82\n", + "Saturated value: 0.9985\n", + "Final response: 27941.7650\n", + "Raw spend: 101042.6396207762\n", + "After adstock: 101042.81609136444\n", + "After hill transform: 0.9985481636581058\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,209.99\n", + "Adstocked value: 17,211.21\n", + "Saturated value: 0.0011\n", + "Final response: 597.4107\n", + "Raw spend: 17209.985857439886\n", + "After adstock: 17211.20807966211\n", + "After hill transform: 0.001106035691157181\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,024.89\n", + "Adstocked value: 74,025.23\n", + "Saturated value: 0.3883\n", + "Final response: 55487.0082\n", + "Raw spend: 74024.894028063\n", + "After adstock: 74025.22736139633\n", + "After hill transform: 0.3882719628446307\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 81,076.33\n", + "Adstocked value: 81,076.66\n", + "Saturated value: 0.9661\n", + "Final response: 64901.1818\n", + "Raw spend: 81076.328537891\n", + "After adstock: 81076.66187122432\n", + "After hill transform: 0.966143128289712\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 101,042.64\n", + "Adstocked value: 101,042.82\n", + "Saturated value: 0.9985\n", + "Final response: 27941.7650\n", + "Raw spend: 101042.6396207762\n", + "After adstock: 101042.81609136444\n", + "After hill transform: 0.9985481636581058\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,209.99\n", + "Adstocked value: 17,211.21\n", + "Saturated value: 0.0011\n", + "Final response: 597.4107\n", + "Raw spend: 17209.985857424985\n", + "After adstock: 17211.208079647207\n", + "After hill transform: 0.0011060356911543146\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,024.89\n", + "Adstocked value: 74,025.23\n", + "Saturated value: 0.3883\n", + "Final response: 55487.0082\n", + "Raw spend: 74024.8940280779\n", + "After adstock: 74025.22736141123\n", + "After hill transform: 0.3882719628446587\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 81,076.33\n", + "Adstocked value: 81,076.66\n", + "Saturated value: 0.9661\n", + "Final response: 64901.1818\n", + "Raw spend: 81076.328537891\n", + "After adstock: 81076.66187122432\n", + "After hill transform: 0.966143128289712\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 101,042.64\n", + "Adstocked value: 101,042.82\n", + "Saturated value: 0.9985\n", + "Final response: 27941.7650\n", + "Raw spend: 101042.6396207762\n", + "After adstock: 101042.81609136444\n", + "After hill transform: 0.9985481636581058\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,209.99\n", + "Adstocked value: 17,211.21\n", + "Saturated value: 0.0011\n", + "Final response: 597.4107\n", + "Raw spend: 17209.985857424985\n", + "After adstock: 17211.208079647207\n", + "After hill transform: 0.0011060356911543146\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,024.89\n", + "Adstocked value: 74,025.23\n", + "Saturated value: 0.3883\n", + "Final response: 55487.0082\n", + "Raw spend: 74024.894028063\n", + "After adstock: 74025.22736139633\n", + "After hill transform: 0.3882719628446307\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 81,076.33\n", + "Adstocked value: 81,076.66\n", + "Saturated value: 0.9661\n", + "Final response: 64901.1818\n", + "Raw spend: 81076.3285379059\n", + "After adstock: 81076.66187123922\n", + "After hill transform: 0.9661431282897278\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 101,042.64\n", + "Adstocked value: 101,042.82\n", + "Saturated value: 0.9985\n", + "Final response: 27941.7650\n", + "Raw spend: 101042.6396207762\n", + "After adstock: 101042.81609136444\n", + "After hill transform: 0.9985481636581058\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,209.99\n", + "Adstocked value: 17,211.21\n", + "Saturated value: 0.0011\n", + "Final response: 597.4107\n", + "Raw spend: 17209.985857424985\n", + "After adstock: 17211.208079647207\n", + "After hill transform: 0.0011060356911543146\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,024.89\n", + "Adstocked value: 74,025.23\n", + "Saturated value: 0.3883\n", + "Final response: 55487.0082\n", + "Raw spend: 74024.894028063\n", + "After adstock: 74025.22736139633\n", + "After hill transform: 0.3882719628446307\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 81,076.33\n", + "Adstocked value: 81,076.66\n", + "Saturated value: 0.9661\n", + "Final response: 64901.1818\n", + "Raw spend: 81076.328537891\n", + "After adstock: 81076.66187122432\n", + "After hill transform: 0.966143128289712\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 101,042.64\n", + "Adstocked value: 101,042.82\n", + "Saturated value: 0.9985\n", + "Final response: 27941.7650\n", + "Raw spend: 101042.6396207911\n", + "After adstock: 101042.81609137934\n", + "After hill transform: 0.9985481636581065\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,209.99\n", + "Adstocked value: 17,211.21\n", + "Saturated value: 0.0011\n", + "Final response: 597.4107\n", + "Raw spend: 17209.985857424985\n", + "After adstock: 17211.208079647207\n", + "After hill transform: 0.0011060356911543146\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,024.89\n", + "Adstocked value: 74,025.23\n", + "Saturated value: 0.3883\n", + "Final response: 55487.0082\n", + "Raw spend: 74024.894028063\n", + "After adstock: 74025.22736139633\n", + "After hill transform: 0.3882719628446307\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 81,076.33\n", + "Adstocked value: 81,076.66\n", + "Saturated value: 0.9661\n", + "Final response: 64901.1818\n", + "Raw spend: 81076.328537891\n", + "After adstock: 81076.66187122432\n", + "After hill transform: 0.966143128289712\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 101,042.64\n", + "Adstocked value: 101,042.82\n", + "Saturated value: 0.9985\n", + "Final response: 27941.7650\n", + "Raw spend: 101042.6396207762\n", + "After adstock: 101042.81609136444\n", + "After hill transform: 0.9985481636581058\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,209.99\n", + "Adstocked value: 17,211.21\n", + "Saturated value: 0.0011\n", + "Final response: 597.4107\n", + "Raw spend: 17209.985857439886\n", + "After adstock: 17211.20807966211\n", + "After hill transform: 0.001106035691157181\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,024.89\n", + "Adstocked value: 74,025.23\n", + "Saturated value: 0.3883\n", + "Final response: 55487.0082\n", + "Raw spend: 74024.894028063\n", + "After adstock: 74025.22736139633\n", + "After hill transform: 0.3882719628446307\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 81,076.33\n", + "Adstocked value: 81,076.66\n", + "Saturated value: 0.9661\n", + "Final response: 64901.1818\n", + "Raw spend: 81076.328537891\n", + "After adstock: 81076.66187122432\n", + "After hill transform: 0.966143128289712\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 101,042.64\n", + "Adstocked value: 101,042.82\n", + "Saturated value: 0.9985\n", + "Final response: 27941.7650\n", + "Raw spend: 101042.6396207762\n", + "After adstock: 101042.81609136444\n", + "After hill transform: 0.9985481636581058\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,209.99\n", + "Adstocked value: 17,211.21\n", + "Saturated value: 0.0011\n", + "Final response: 597.4107\n", + "Raw spend: 17209.985857424985\n", + "After adstock: 17211.208079647207\n", + "After hill transform: 0.0011060356911543146\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,024.89\n", + "Adstocked value: 74,025.23\n", + "Saturated value: 0.3883\n", + "Final response: 55487.0082\n", + "Raw spend: 74024.8940280779\n", + "After adstock: 74025.22736141123\n", + "After hill transform: 0.3882719628446587\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 81,076.33\n", + "Adstocked value: 81,076.66\n", + "Saturated value: 0.9661\n", + "Final response: 64901.1818\n", + "Raw spend: 81076.328537891\n", + "After adstock: 81076.66187122432\n", + "After hill transform: 0.966143128289712\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 101,042.64\n", + "Adstocked value: 101,042.82\n", + "Saturated value: 0.9985\n", + "Final response: 27941.7650\n", + "Raw spend: 101042.6396207762\n", + "After adstock: 101042.81609136444\n", + "After hill transform: 0.9985481636581058\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,209.99\n", + "Adstocked value: 17,211.21\n", + "Saturated value: 0.0011\n", + "Final response: 597.4107\n", + "Raw spend: 17209.985857424985\n", + "After adstock: 17211.208079647207\n", + "After hill transform: 0.0011060356911543146\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,024.89\n", + "Adstocked value: 74,025.23\n", + "Saturated value: 0.3883\n", + "Final response: 55487.0082\n", + "Raw spend: 74024.894028063\n", + "After adstock: 74025.22736139633\n", + "After hill transform: 0.3882719628446307\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 81,076.33\n", + "Adstocked value: 81,076.66\n", + "Saturated value: 0.9661\n", + "Final response: 64901.1818\n", + "Raw spend: 81076.3285379059\n", + "After adstock: 81076.66187123922\n", + "After hill transform: 0.9661431282897278\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 101,042.64\n", + "Adstocked value: 101,042.82\n", + "Saturated value: 0.9985\n", + "Final response: 27941.7650\n", + "Raw spend: 101042.6396207762\n", + "After adstock: 101042.81609136444\n", + "After hill transform: 0.9985481636581058\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,209.99\n", + "Adstocked value: 17,211.21\n", + "Saturated value: 0.0011\n", + "Final response: 597.4107\n", + "Raw spend: 17209.985857424985\n", + "After adstock: 17211.208079647207\n", + "After hill transform: 0.0011060356911543146\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74,024.89\n", + "Adstocked value: 74,025.23\n", + "Saturated value: 0.3883\n", + "Final response: 55487.0082\n", + "Raw spend: 74024.894028063\n", + "After adstock: 74025.22736139633\n", + "After hill transform: 0.3882719628446307\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 81,076.33\n", + "Adstocked value: 81,076.66\n", + "Saturated value: 0.9661\n", + "Final response: 64901.1818\n", + "Raw spend: 81076.328537891\n", + "After adstock: 81076.66187122432\n", + "After hill transform: 0.966143128289712\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 101,042.64\n", + "Adstocked value: 101,042.82\n", + "Saturated value: 0.9985\n", + "Final response: 27941.7650\n", + "Raw spend: 101042.6396207911\n", + "After adstock: 101042.81609137934\n", + "After hill transform: 0.9985481636581065\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,064.28\n", + "Adstocked value: 17,065.50\n", + "Saturated value: 0.0011\n", + "Final response: 582.3989\n", + "Raw spend: 17064.277658139046\n", + "After adstock: 17065.49988036127\n", + "After hill transform: 0.0010782431348254364\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,941.72\n", + "Adstocked value: 73,942.05\n", + "Saturated value: 0.3881\n", + "Final response: 55464.6297\n", + "Raw spend: 73941.71817511949\n", + "After adstock: 73942.05150845282\n", + "After hill transform: 0.3881153688923891\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 82,405.44\n", + "Adstocked value: 82,405.78\n", + "Saturated value: 0.9675\n", + "Final response: 64993.3885\n", + "Raw spend: 82405.44201955076\n", + "After adstock: 82405.77535288408\n", + "After hill transform: 0.9675157510830582\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 100,047.71\n", + "Adstocked value: 100,047.88\n", + "Saturated value: 0.9985\n", + "Final response: 27940.6355\n", + "Raw spend: 100047.70777322078\n", + "After adstock: 100047.88424380902\n", + "After hill transform: 0.9985077990278449\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,064.28\n", + "Adstocked value: 17,065.50\n", + "Saturated value: 0.0011\n", + "Final response: 582.3989\n", + "Raw spend: 17064.277658139046\n", + "After adstock: 17065.49988036127\n", + "After hill transform: 0.0010782431348254364\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,941.72\n", + "Adstocked value: 73,942.05\n", + "Saturated value: 0.3881\n", + "Final response: 55464.6297\n", + "Raw spend: 73941.71817511949\n", + "After adstock: 73942.05150845282\n", + "After hill transform: 0.3881153688923891\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 82,405.44\n", + "Adstocked value: 82,405.78\n", + "Saturated value: 0.9675\n", + "Final response: 64993.3885\n", + "Raw spend: 82405.44201955076\n", + "After adstock: 82405.77535288408\n", + "After hill transform: 0.9675157510830582\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 100,047.71\n", + "Adstocked value: 100,047.88\n", + "Saturated value: 0.9985\n", + "Final response: 27940.6355\n", + "Raw spend: 100047.70777322078\n", + "After adstock: 100047.88424380902\n", + "After hill transform: 0.9985077990278449\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,064.28\n", + "Adstocked value: 17,065.50\n", + "Saturated value: 0.0011\n", + "Final response: 582.3989\n", + "Raw spend: 17064.277658153947\n", + "After adstock: 17065.49988037617\n", + "After hill transform: 0.0010782431348282547\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,941.72\n", + "Adstocked value: 73,942.05\n", + "Saturated value: 0.3881\n", + "Final response: 55464.6297\n", + "Raw spend: 73941.71817511949\n", + "After adstock: 73942.05150845282\n", + "After hill transform: 0.3881153688923891\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 82,405.44\n", + "Adstocked value: 82,405.78\n", + "Saturated value: 0.9675\n", + "Final response: 64993.3885\n", + "Raw spend: 82405.44201955076\n", + "After adstock: 82405.77535288408\n", + "After hill transform: 0.9675157510830582\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 100,047.71\n", + "Adstocked value: 100,047.88\n", + "Saturated value: 0.9985\n", + "Final response: 27940.6355\n", + "Raw spend: 100047.70777322078\n", + "After adstock: 100047.88424380902\n", + "After hill transform: 0.9985077990278449\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,064.28\n", + "Adstocked value: 17,065.50\n", + "Saturated value: 0.0011\n", + "Final response: 582.3989\n", + "Raw spend: 17064.277658139046\n", + "After adstock: 17065.49988036127\n", + "After hill transform: 0.0010782431348254364\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,941.72\n", + "Adstocked value: 73,942.05\n", + "Saturated value: 0.3881\n", + "Final response: 55464.6297\n", + "Raw spend: 73941.71817513439\n", + "After adstock: 73942.05150846772\n", + "After hill transform: 0.38811536889241716\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 82,405.44\n", + "Adstocked value: 82,405.78\n", + "Saturated value: 0.9675\n", + "Final response: 64993.3885\n", + "Raw spend: 82405.44201955076\n", + "After adstock: 82405.77535288408\n", + "After hill transform: 0.9675157510830582\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 100,047.71\n", + "Adstocked value: 100,047.88\n", + "Saturated value: 0.9985\n", + "Final response: 27940.6355\n", + "Raw spend: 100047.70777322078\n", + "After adstock: 100047.88424380902\n", + "After hill transform: 0.9985077990278449\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,064.28\n", + "Adstocked value: 17,065.50\n", + "Saturated value: 0.0011\n", + "Final response: 582.3989\n", + "Raw spend: 17064.277658139046\n", + "After adstock: 17065.49988036127\n", + "After hill transform: 0.0010782431348254364\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,941.72\n", + "Adstocked value: 73,942.05\n", + "Saturated value: 0.3881\n", + "Final response: 55464.6297\n", + "Raw spend: 73941.71817511949\n", + "After adstock: 73942.05150845282\n", + "After hill transform: 0.3881153688923891\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 82,405.44\n", + "Adstocked value: 82,405.78\n", + "Saturated value: 0.9675\n", + "Final response: 64993.3885\n", + "Raw spend: 82405.44201956566\n", + "After adstock: 82405.77535289899\n", + "After hill transform: 0.9675157510830733\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 100,047.71\n", + "Adstocked value: 100,047.88\n", + "Saturated value: 0.9985\n", + "Final response: 27940.6355\n", + "Raw spend: 100047.70777322078\n", + "After adstock: 100047.88424380902\n", + "After hill transform: 0.9985077990278449\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,064.28\n", + "Adstocked value: 17,065.50\n", + "Saturated value: 0.0011\n", + "Final response: 582.3989\n", + "Raw spend: 17064.277658139046\n", + "After adstock: 17065.49988036127\n", + "After hill transform: 0.0010782431348254364\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,941.72\n", + "Adstocked value: 73,942.05\n", + "Saturated value: 0.3881\n", + "Final response: 55464.6297\n", + "Raw spend: 73941.71817511949\n", + "After adstock: 73942.05150845282\n", + "After hill transform: 0.3881153688923891\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 82,405.44\n", + "Adstocked value: 82,405.78\n", + "Saturated value: 0.9675\n", + "Final response: 64993.3885\n", + "Raw spend: 82405.44201955076\n", + "After adstock: 82405.77535288408\n", + "After hill transform: 0.9675157510830582\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 100,047.71\n", + "Adstocked value: 100,047.88\n", + "Saturated value: 0.9985\n", + "Final response: 27940.6355\n", + "Raw spend: 100047.70777323568\n", + "After adstock: 100047.88424382392\n", + "After hill transform: 0.9985077990278456\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,064.28\n", + "Adstocked value: 17,065.50\n", + "Saturated value: 0.0011\n", + "Final response: 582.3989\n", + "Raw spend: 17064.277658139046\n", + "After adstock: 17065.49988036127\n", + "After hill transform: 0.0010782431348254364\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,941.72\n", + "Adstocked value: 73,942.05\n", + "Saturated value: 0.3881\n", + "Final response: 55464.6297\n", + "Raw spend: 73941.71817511949\n", + "After adstock: 73942.05150845282\n", + "After hill transform: 0.3881153688923891\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 82,405.44\n", + "Adstocked value: 82,405.78\n", + "Saturated value: 0.9675\n", + "Final response: 64993.3885\n", + "Raw spend: 82405.44201955076\n", + "After adstock: 82405.77535288408\n", + "After hill transform: 0.9675157510830582\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 100,047.71\n", + "Adstocked value: 100,047.88\n", + "Saturated value: 0.9985\n", + "Final response: 27940.6355\n", + "Raw spend: 100047.70777322078\n", + "After adstock: 100047.88424380902\n", + "After hill transform: 0.9985077990278449\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,064.28\n", + "Adstocked value: 17,065.50\n", + "Saturated value: 0.0011\n", + "Final response: 582.3989\n", + "Raw spend: 17064.277658153947\n", + "After adstock: 17065.49988037617\n", + "After hill transform: 0.0010782431348282547\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,941.72\n", + "Adstocked value: 73,942.05\n", + "Saturated value: 0.3881\n", + "Final response: 55464.6297\n", + "Raw spend: 73941.71817511949\n", + "After adstock: 73942.05150845282\n", + "After hill transform: 0.3881153688923891\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 82,405.44\n", + "Adstocked value: 82,405.78\n", + "Saturated value: 0.9675\n", + "Final response: 64993.3885\n", + "Raw spend: 82405.44201955076\n", + "After adstock: 82405.77535288408\n", + "After hill transform: 0.9675157510830582\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 100,047.71\n", + "Adstocked value: 100,047.88\n", + "Saturated value: 0.9985\n", + "Final response: 27940.6355\n", + "Raw spend: 100047.70777322078\n", + "After adstock: 100047.88424380902\n", + "After hill transform: 0.9985077990278449\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,064.28\n", + "Adstocked value: 17,065.50\n", + "Saturated value: 0.0011\n", + "Final response: 582.3989\n", + "Raw spend: 17064.277658139046\n", + "After adstock: 17065.49988036127\n", + "After hill transform: 0.0010782431348254364\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,941.72\n", + "Adstocked value: 73,942.05\n", + "Saturated value: 0.3881\n", + "Final response: 55464.6297\n", + "Raw spend: 73941.71817513439\n", + "After adstock: 73942.05150846772\n", + "After hill transform: 0.38811536889241716\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 82,405.44\n", + "Adstocked value: 82,405.78\n", + "Saturated value: 0.9675\n", + "Final response: 64993.3885\n", + "Raw spend: 82405.44201955076\n", + "After adstock: 82405.77535288408\n", + "After hill transform: 0.9675157510830582\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 100,047.71\n", + "Adstocked value: 100,047.88\n", + "Saturated value: 0.9985\n", + "Final response: 27940.6355\n", + "Raw spend: 100047.70777322078\n", + "After adstock: 100047.88424380902\n", + "After hill transform: 0.9985077990278449\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,064.28\n", + "Adstocked value: 17,065.50\n", + "Saturated value: 0.0011\n", + "Final response: 582.3989\n", + "Raw spend: 17064.277658139046\n", + "After adstock: 17065.49988036127\n", + "After hill transform: 0.0010782431348254364\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,941.72\n", + "Adstocked value: 73,942.05\n", + "Saturated value: 0.3881\n", + "Final response: 55464.6297\n", + "Raw spend: 73941.71817511949\n", + "After adstock: 73942.05150845282\n", + "After hill transform: 0.3881153688923891\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 82,405.44\n", + "Adstocked value: 82,405.78\n", + "Saturated value: 0.9675\n", + "Final response: 64993.3885\n", + "Raw spend: 82405.44201956566\n", + "After adstock: 82405.77535289899\n", + "After hill transform: 0.9675157510830733\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 100,047.71\n", + "Adstocked value: 100,047.88\n", + "Saturated value: 0.9985\n", + "Final response: 27940.6355\n", + "Raw spend: 100047.70777322078\n", + "After adstock: 100047.88424380902\n", + "After hill transform: 0.9985077990278449\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,064.28\n", + "Adstocked value: 17,065.50\n", + "Saturated value: 0.0011\n", + "Final response: 582.3989\n", + "Raw spend: 17064.277658139046\n", + "After adstock: 17065.49988036127\n", + "After hill transform: 0.0010782431348254364\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,941.72\n", + "Adstocked value: 73,942.05\n", + "Saturated value: 0.3881\n", + "Final response: 55464.6297\n", + "Raw spend: 73941.71817511949\n", + "After adstock: 73942.05150845282\n", + "After hill transform: 0.3881153688923891\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 82,405.44\n", + "Adstocked value: 82,405.78\n", + "Saturated value: 0.9675\n", + "Final response: 64993.3885\n", + "Raw spend: 82405.44201955076\n", + "After adstock: 82405.77535288408\n", + "After hill transform: 0.9675157510830582\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 100,047.71\n", + "Adstocked value: 100,047.88\n", + "Saturated value: 0.9985\n", + "Final response: 27940.6355\n", + "Raw spend: 100047.70777323568\n", + "After adstock: 100047.88424382392\n", + "After hill transform: 0.9985077990278456\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,797.86\n", + "Adstocked value: 16,799.08\n", + "Saturated value: 0.0010\n", + "Final response: 555.6032\n", + "Raw spend: 16797.857883371216\n", + "After adstock: 16799.08010559344\n", + "After hill transform: 0.0010286339733740657\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,788.23\n", + "Adstocked value: 73,788.56\n", + "Saturated value: 0.3878\n", + "Final response: 55423.2761\n", + "Raw spend: 73788.22928487539\n", + "After adstock: 73788.56261820871\n", + "After hill transform: 0.3878259954484652\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 84,829.19\n", + "Adstocked value: 84,829.52\n", + "Saturated value: 0.9698\n", + "Final response: 65148.8816\n", + "Raw spend: 84829.18621729576\n", + "After adstock: 84829.51955062909\n", + "After hill transform: 0.9698304798915633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,218.59\n", + "Adstocked value: 98,218.77\n", + "Saturated value: 0.9984\n", + "Final response: 27938.4450\n", + "Raw spend: 98218.59197772005\n", + "After adstock: 98218.76844830828\n", + "After hill transform: 0.9984295163235499\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,797.86\n", + "Adstocked value: 16,799.08\n", + "Saturated value: 0.0010\n", + "Final response: 555.6032\n", + "Raw spend: 16797.857883371216\n", + "After adstock: 16799.08010559344\n", + "After hill transform: 0.0010286339733740657\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,788.23\n", + "Adstocked value: 73,788.56\n", + "Saturated value: 0.3878\n", + "Final response: 55423.2761\n", + "Raw spend: 73788.22928487539\n", + "After adstock: 73788.56261820871\n", + "After hill transform: 0.3878259954484652\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 84,829.19\n", + "Adstocked value: 84,829.52\n", + "Saturated value: 0.9698\n", + "Final response: 65148.8816\n", + "Raw spend: 84829.18621729576\n", + "After adstock: 84829.51955062909\n", + "After hill transform: 0.9698304798915633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,218.59\n", + "Adstocked value: 98,218.77\n", + "Saturated value: 0.9984\n", + "Final response: 27938.4450\n", + "Raw spend: 98218.59197772005\n", + "After adstock: 98218.76844830828\n", + "After hill transform: 0.9984295163235499\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,969.53\n", + "Adstocked value: 16,970.75\n", + "Saturated value: 0.0011\n", + "Final response: 572.7729\n", + "Raw spend: 16969.526833830078\n", + "After adstock: 16970.7490560523\n", + "After hill transform: 0.001060421753216745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,887.13\n", + "Adstocked value: 73,887.46\n", + "Saturated value: 0.3880\n", + "Final response: 55449.9311\n", + "Raw spend: 73887.13063977017\n", + "After adstock: 73887.4639731035\n", + "After hill transform: 0.3880125145480046\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 83,267.43\n", + "Adstocked value: 83,267.77\n", + "Saturated value: 0.9684\n", + "Final response: 65050.4903\n", + "Raw spend: 83267.43419280648\n", + "After adstock: 83267.76752613981\n", + "After hill transform: 0.9683657908502699\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 99,397.19\n", + "Adstocked value: 99,397.37\n", + "Saturated value: 0.9985\n", + "Final response: 27939.8739\n", + "Raw spend: 99397.19213664207\n", + "After adstock: 99397.36860723031\n", + "After hill transform: 0.998480578942074\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,969.53\n", + "Adstocked value: 16,970.75\n", + "Saturated value: 0.0011\n", + "Final response: 572.7729\n", + "Raw spend: 16969.526833830078\n", + "After adstock: 16970.7490560523\n", + "After hill transform: 0.001060421753216745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,887.13\n", + "Adstocked value: 73,887.46\n", + "Saturated value: 0.3880\n", + "Final response: 55449.9311\n", + "Raw spend: 73887.13063977017\n", + "After adstock: 73887.4639731035\n", + "After hill transform: 0.3880125145480046\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 83,267.43\n", + "Adstocked value: 83,267.77\n", + "Saturated value: 0.9684\n", + "Final response: 65050.4903\n", + "Raw spend: 83267.43419280648\n", + "After adstock: 83267.76752613981\n", + "After hill transform: 0.9683657908502699\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 99,397.19\n", + "Adstocked value: 99,397.37\n", + "Saturated value: 0.9985\n", + "Final response: 27939.8739\n", + "Raw spend: 99397.19213664207\n", + "After adstock: 99397.36860723031\n", + "After hill transform: 0.998480578942074\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,969.53\n", + "Adstocked value: 16,970.75\n", + "Saturated value: 0.0011\n", + "Final response: 572.7729\n", + "Raw spend: 16969.52683384498\n", + "After adstock: 16970.7490560672\n", + "After hill transform: 0.0010604217532195323\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,887.13\n", + "Adstocked value: 73,887.46\n", + "Saturated value: 0.3880\n", + "Final response: 55449.9311\n", + "Raw spend: 73887.13063977017\n", + "After adstock: 73887.4639731035\n", + "After hill transform: 0.3880125145480046\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 83,267.43\n", + "Adstocked value: 83,267.77\n", + "Saturated value: 0.9684\n", + "Final response: 65050.4903\n", + "Raw spend: 83267.43419280648\n", + "After adstock: 83267.76752613981\n", + "After hill transform: 0.9683657908502699\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 99,397.19\n", + "Adstocked value: 99,397.37\n", + "Saturated value: 0.9985\n", + "Final response: 27939.8739\n", + "Raw spend: 99397.19213664207\n", + "After adstock: 99397.36860723031\n", + "After hill transform: 0.998480578942074\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,969.53\n", + "Adstocked value: 16,970.75\n", + "Saturated value: 0.0011\n", + "Final response: 572.7729\n", + "Raw spend: 16969.526833830078\n", + "After adstock: 16970.7490560523\n", + "After hill transform: 0.001060421753216745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,887.13\n", + "Adstocked value: 73,887.46\n", + "Saturated value: 0.3880\n", + "Final response: 55449.9311\n", + "Raw spend: 73887.13063978507\n", + "After adstock: 73887.4639731184\n", + "After hill transform: 0.3880125145480327\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 83,267.43\n", + "Adstocked value: 83,267.77\n", + "Saturated value: 0.9684\n", + "Final response: 65050.4903\n", + "Raw spend: 83267.43419280648\n", + "After adstock: 83267.76752613981\n", + "After hill transform: 0.9683657908502699\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 99,397.19\n", + "Adstocked value: 99,397.37\n", + "Saturated value: 0.9985\n", + "Final response: 27939.8739\n", + "Raw spend: 99397.19213664207\n", + "After adstock: 99397.36860723031\n", + "After hill transform: 0.998480578942074\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,969.53\n", + "Adstocked value: 16,970.75\n", + "Saturated value: 0.0011\n", + "Final response: 572.7729\n", + "Raw spend: 16969.526833830078\n", + "After adstock: 16970.7490560523\n", + "After hill transform: 0.001060421753216745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,887.13\n", + "Adstocked value: 73,887.46\n", + "Saturated value: 0.3880\n", + "Final response: 55449.9311\n", + "Raw spend: 73887.13063977017\n", + "After adstock: 73887.4639731035\n", + "After hill transform: 0.3880125145480046\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 83,267.43\n", + "Adstocked value: 83,267.77\n", + "Saturated value: 0.9684\n", + "Final response: 65050.4903\n", + "Raw spend: 83267.43419282138\n", + "After adstock: 83267.76752615471\n", + "After hill transform: 0.9683657908502843\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 99,397.19\n", + "Adstocked value: 99,397.37\n", + "Saturated value: 0.9985\n", + "Final response: 27939.8739\n", + "Raw spend: 99397.19213664207\n", + "After adstock: 99397.36860723031\n", + "After hill transform: 0.998480578942074\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,969.53\n", + "Adstocked value: 16,970.75\n", + "Saturated value: 0.0011\n", + "Final response: 572.7729\n", + "Raw spend: 16969.526833830078\n", + "After adstock: 16970.7490560523\n", + "After hill transform: 0.001060421753216745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,887.13\n", + "Adstocked value: 73,887.46\n", + "Saturated value: 0.3880\n", + "Final response: 55449.9311\n", + "Raw spend: 73887.13063977017\n", + "After adstock: 73887.4639731035\n", + "After hill transform: 0.3880125145480046\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 83,267.43\n", + "Adstocked value: 83,267.77\n", + "Saturated value: 0.9684\n", + "Final response: 65050.4903\n", + "Raw spend: 83267.43419280648\n", + "After adstock: 83267.76752613981\n", + "After hill transform: 0.9683657908502699\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 99,397.19\n", + "Adstocked value: 99,397.37\n", + "Saturated value: 0.9985\n", + "Final response: 27939.8739\n", + "Raw spend: 99397.19213665697\n", + "After adstock: 99397.36860724521\n", + "After hill transform: 0.9984805789420745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,969.53\n", + "Adstocked value: 16,970.75\n", + "Saturated value: 0.0011\n", + "Final response: 572.7729\n", + "Raw spend: 16969.526833830078\n", + "After adstock: 16970.7490560523\n", + "After hill transform: 0.001060421753216745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,887.13\n", + "Adstocked value: 73,887.46\n", + "Saturated value: 0.3880\n", + "Final response: 55449.9311\n", + "Raw spend: 73887.13063977017\n", + "After adstock: 73887.4639731035\n", + "After hill transform: 0.3880125145480046\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 83,267.43\n", + "Adstocked value: 83,267.77\n", + "Saturated value: 0.9684\n", + "Final response: 65050.4903\n", + "Raw spend: 83267.43419280648\n", + "After adstock: 83267.76752613981\n", + "After hill transform: 0.9683657908502699\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 99,397.19\n", + "Adstocked value: 99,397.37\n", + "Saturated value: 0.9985\n", + "Final response: 27939.8739\n", + "Raw spend: 99397.19213664207\n", + "After adstock: 99397.36860723031\n", + "After hill transform: 0.998480578942074\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,969.53\n", + "Adstocked value: 16,970.75\n", + "Saturated value: 0.0011\n", + "Final response: 572.7729\n", + "Raw spend: 16969.52683384498\n", + "After adstock: 16970.7490560672\n", + "After hill transform: 0.0010604217532195323\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,887.13\n", + "Adstocked value: 73,887.46\n", + "Saturated value: 0.3880\n", + "Final response: 55449.9311\n", + "Raw spend: 73887.13063977017\n", + "After adstock: 73887.4639731035\n", + "After hill transform: 0.3880125145480046\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 83,267.43\n", + "Adstocked value: 83,267.77\n", + "Saturated value: 0.9684\n", + "Final response: 65050.4903\n", + "Raw spend: 83267.43419280648\n", + "After adstock: 83267.76752613981\n", + "After hill transform: 0.9683657908502699\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 99,397.19\n", + "Adstocked value: 99,397.37\n", + "Saturated value: 0.9985\n", + "Final response: 27939.8739\n", + "Raw spend: 99397.19213664207\n", + "After adstock: 99397.36860723031\n", + "After hill transform: 0.998480578942074\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,969.53\n", + "Adstocked value: 16,970.75\n", + "Saturated value: 0.0011\n", + "Final response: 572.7729\n", + "Raw spend: 16969.526833830078\n", + "After adstock: 16970.7490560523\n", + "After hill transform: 0.001060421753216745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,887.13\n", + "Adstocked value: 73,887.46\n", + "Saturated value: 0.3880\n", + "Final response: 55449.9311\n", + "Raw spend: 73887.13063978507\n", + "After adstock: 73887.4639731184\n", + "After hill transform: 0.3880125145480327\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 83,267.43\n", + "Adstocked value: 83,267.77\n", + "Saturated value: 0.9684\n", + "Final response: 65050.4903\n", + "Raw spend: 83267.43419280648\n", + "After adstock: 83267.76752613981\n", + "After hill transform: 0.9683657908502699\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 99,397.19\n", + "Adstocked value: 99,397.37\n", + "Saturated value: 0.9985\n", + "Final response: 27939.8739\n", + "Raw spend: 99397.19213664207\n", + "After adstock: 99397.36860723031\n", + "After hill transform: 0.998480578942074\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,969.53\n", + "Adstocked value: 16,970.75\n", + "Saturated value: 0.0011\n", + "Final response: 572.7729\n", + "Raw spend: 16969.526833830078\n", + "After adstock: 16970.7490560523\n", + "After hill transform: 0.001060421753216745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,887.13\n", + "Adstocked value: 73,887.46\n", + "Saturated value: 0.3880\n", + "Final response: 55449.9311\n", + "Raw spend: 73887.13063977017\n", + "After adstock: 73887.4639731035\n", + "After hill transform: 0.3880125145480046\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 83,267.43\n", + "Adstocked value: 83,267.77\n", + "Saturated value: 0.9684\n", + "Final response: 65050.4903\n", + "Raw spend: 83267.43419282138\n", + "After adstock: 83267.76752615471\n", + "After hill transform: 0.9683657908502843\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 99,397.19\n", + "Adstocked value: 99,397.37\n", + "Saturated value: 0.9985\n", + "Final response: 27939.8739\n", + "Raw spend: 99397.19213664207\n", + "After adstock: 99397.36860723031\n", + "After hill transform: 0.998480578942074\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,969.53\n", + "Adstocked value: 16,970.75\n", + "Saturated value: 0.0011\n", + "Final response: 572.7729\n", + "Raw spend: 16969.526833830078\n", + "After adstock: 16970.7490560523\n", + "After hill transform: 0.001060421753216745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,887.13\n", + "Adstocked value: 73,887.46\n", + "Saturated value: 0.3880\n", + "Final response: 55449.9311\n", + "Raw spend: 73887.13063977017\n", + "After adstock: 73887.4639731035\n", + "After hill transform: 0.3880125145480046\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 83,267.43\n", + "Adstocked value: 83,267.77\n", + "Saturated value: 0.9684\n", + "Final response: 65050.4903\n", + "Raw spend: 83267.43419280648\n", + "After adstock: 83267.76752613981\n", + "After hill transform: 0.9683657908502699\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 99,397.19\n", + "Adstocked value: 99,397.37\n", + "Saturated value: 0.9985\n", + "Final response: 27939.8739\n", + "Raw spend: 99397.19213665697\n", + "After adstock: 99397.36860724521\n", + "After hill transform: 0.9984805789420745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,930.82\n", + "Adstocked value: 16,932.04\n", + "Saturated value: 0.0011\n", + "Final response: 568.8708\n", + "Raw spend: 16930.815106897404\n", + "After adstock: 16932.037329119627\n", + "After hill transform: 0.001053197315367998\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,864.21\n", + "Adstocked value: 73,864.54\n", + "Saturated value: 0.3880\n", + "Final response: 55443.7568\n", + "Raw spend: 73864.21130197788\n", + "After adstock: 73864.5446353112\n", + "After hill transform: 0.38796931004100343\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 83,616.41\n", + "Adstocked value: 83,616.75\n", + "Saturated value: 0.9687\n", + "Final response: 65073.0307\n", + "Raw spend: 83616.41367129954\n", + "After adstock: 83616.74700463287\n", + "After hill transform: 0.9687013357733644\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 99,125.11\n", + "Adstocked value: 99,125.29\n", + "Saturated value: 0.9985\n", + "Final response: 27939.5497\n", + "Raw spend: 99125.11054698662\n", + "After adstock: 99125.28701757485\n", + "After hill transform: 0.9984689937091416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,930.82\n", + "Adstocked value: 16,932.04\n", + "Saturated value: 0.0011\n", + "Final response: 568.8708\n", + "Raw spend: 16930.815106897404\n", + "After adstock: 16932.037329119627\n", + "After hill transform: 0.001053197315367998\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,864.21\n", + "Adstocked value: 73,864.54\n", + "Saturated value: 0.3880\n", + "Final response: 55443.7568\n", + "Raw spend: 73864.21130197788\n", + "After adstock: 73864.5446353112\n", + "After hill transform: 0.38796931004100343\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 83,616.41\n", + "Adstocked value: 83,616.75\n", + "Saturated value: 0.9687\n", + "Final response: 65073.0307\n", + "Raw spend: 83616.41367129954\n", + "After adstock: 83616.74700463287\n", + "After hill transform: 0.9687013357733644\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 99,125.11\n", + "Adstocked value: 99,125.29\n", + "Saturated value: 0.9985\n", + "Final response: 27939.5497\n", + "Raw spend: 99125.11054698662\n", + "After adstock: 99125.28701757485\n", + "After hill transform: 0.9984689937091416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,930.82\n", + "Adstocked value: 16,932.04\n", + "Saturated value: 0.0011\n", + "Final response: 568.8708\n", + "Raw spend: 16930.815106912305\n", + "After adstock: 16932.037329134528\n", + "After hill transform: 0.0010531973153707725\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,864.21\n", + "Adstocked value: 73,864.54\n", + "Saturated value: 0.3880\n", + "Final response: 55443.7568\n", + "Raw spend: 73864.21130197788\n", + "After adstock: 73864.5446353112\n", + "After hill transform: 0.38796931004100343\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 83,616.41\n", + "Adstocked value: 83,616.75\n", + "Saturated value: 0.9687\n", + "Final response: 65073.0307\n", + "Raw spend: 83616.41367129954\n", + "After adstock: 83616.74700463287\n", + "After hill transform: 0.9687013357733644\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 99,125.11\n", + "Adstocked value: 99,125.29\n", + "Saturated value: 0.9985\n", + "Final response: 27939.5497\n", + "Raw spend: 99125.11054698662\n", + "After adstock: 99125.28701757485\n", + "After hill transform: 0.9984689937091416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,930.82\n", + "Adstocked value: 16,932.04\n", + "Saturated value: 0.0011\n", + "Final response: 568.8708\n", + "Raw spend: 16930.815106897404\n", + "After adstock: 16932.037329119627\n", + "After hill transform: 0.001053197315367998\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,864.21\n", + "Adstocked value: 73,864.54\n", + "Saturated value: 0.3880\n", + "Final response: 55443.7568\n", + "Raw spend: 73864.21130199278\n", + "After adstock: 73864.5446353261\n", + "After hill transform: 0.3879693100410315\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 83,616.41\n", + "Adstocked value: 83,616.75\n", + "Saturated value: 0.9687\n", + "Final response: 65073.0307\n", + "Raw spend: 83616.41367129954\n", + "After adstock: 83616.74700463287\n", + "After hill transform: 0.9687013357733644\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 99,125.11\n", + "Adstocked value: 99,125.29\n", + "Saturated value: 0.9985\n", + "Final response: 27939.5497\n", + "Raw spend: 99125.11054698662\n", + "After adstock: 99125.28701757485\n", + "After hill transform: 0.9984689937091416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,930.82\n", + "Adstocked value: 16,932.04\n", + "Saturated value: 0.0011\n", + "Final response: 568.8708\n", + "Raw spend: 16930.815106897404\n", + "After adstock: 16932.037329119627\n", + "After hill transform: 0.001053197315367998\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,864.21\n", + "Adstocked value: 73,864.54\n", + "Saturated value: 0.3880\n", + "Final response: 55443.7568\n", + "Raw spend: 73864.21130197788\n", + "After adstock: 73864.5446353112\n", + "After hill transform: 0.38796931004100343\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 83,616.41\n", + "Adstocked value: 83,616.75\n", + "Saturated value: 0.9687\n", + "Final response: 65073.0307\n", + "Raw spend: 83616.41367131444\n", + "After adstock: 83616.74700464777\n", + "After hill transform: 0.9687013357733786\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 99,125.11\n", + "Adstocked value: 99,125.29\n", + "Saturated value: 0.9985\n", + "Final response: 27939.5497\n", + "Raw spend: 99125.11054698662\n", + "After adstock: 99125.28701757485\n", + "After hill transform: 0.9984689937091416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,930.82\n", + "Adstocked value: 16,932.04\n", + "Saturated value: 0.0011\n", + "Final response: 568.8708\n", + "Raw spend: 16930.815106897404\n", + "After adstock: 16932.037329119627\n", + "After hill transform: 0.001053197315367998\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,864.21\n", + "Adstocked value: 73,864.54\n", + "Saturated value: 0.3880\n", + "Final response: 55443.7568\n", + "Raw spend: 73864.21130197788\n", + "After adstock: 73864.5446353112\n", + "After hill transform: 0.38796931004100343\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 83,616.41\n", + "Adstocked value: 83,616.75\n", + "Saturated value: 0.9687\n", + "Final response: 65073.0307\n", + "Raw spend: 83616.41367129954\n", + "After adstock: 83616.74700463287\n", + "After hill transform: 0.9687013357733644\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 99,125.11\n", + "Adstocked value: 99,125.29\n", + "Saturated value: 0.9985\n", + "Final response: 27939.5497\n", + "Raw spend: 99125.11054700152\n", + "After adstock: 99125.28701758976\n", + "After hill transform: 0.9984689937091421\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,930.82\n", + "Adstocked value: 16,932.04\n", + "Saturated value: 0.0011\n", + "Final response: 568.8708\n", + "Raw spend: 16930.815106897404\n", + "After adstock: 16932.037329119627\n", + "After hill transform: 0.001053197315367998\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,864.21\n", + "Adstocked value: 73,864.54\n", + "Saturated value: 0.3880\n", + "Final response: 55443.7568\n", + "Raw spend: 73864.21130197788\n", + "After adstock: 73864.5446353112\n", + "After hill transform: 0.38796931004100343\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 83,616.41\n", + "Adstocked value: 83,616.75\n", + "Saturated value: 0.9687\n", + "Final response: 65073.0307\n", + "Raw spend: 83616.41367129954\n", + "After adstock: 83616.74700463287\n", + "After hill transform: 0.9687013357733644\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 99,125.11\n", + "Adstocked value: 99,125.29\n", + "Saturated value: 0.9985\n", + "Final response: 27939.5497\n", + "Raw spend: 99125.11054698662\n", + "After adstock: 99125.28701757485\n", + "After hill transform: 0.9984689937091416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,930.82\n", + "Adstocked value: 16,932.04\n", + "Saturated value: 0.0011\n", + "Final response: 568.8708\n", + "Raw spend: 16930.815106912305\n", + "After adstock: 16932.037329134528\n", + "After hill transform: 0.0010531973153707725\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,864.21\n", + "Adstocked value: 73,864.54\n", + "Saturated value: 0.3880\n", + "Final response: 55443.7568\n", + "Raw spend: 73864.21130197788\n", + "After adstock: 73864.5446353112\n", + "After hill transform: 0.38796931004100343\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 83,616.41\n", + "Adstocked value: 83,616.75\n", + "Saturated value: 0.9687\n", + "Final response: 65073.0307\n", + "Raw spend: 83616.41367129954\n", + "After adstock: 83616.74700463287\n", + "After hill transform: 0.9687013357733644\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 99,125.11\n", + "Adstocked value: 99,125.29\n", + "Saturated value: 0.9985\n", + "Final response: 27939.5497\n", + "Raw spend: 99125.11054698662\n", + "After adstock: 99125.28701757485\n", + "After hill transform: 0.9984689937091416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,930.82\n", + "Adstocked value: 16,932.04\n", + "Saturated value: 0.0011\n", + "Final response: 568.8708\n", + "Raw spend: 16930.815106897404\n", + "After adstock: 16932.037329119627\n", + "After hill transform: 0.001053197315367998\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,864.21\n", + "Adstocked value: 73,864.54\n", + "Saturated value: 0.3880\n", + "Final response: 55443.7568\n", + "Raw spend: 73864.21130199278\n", + "After adstock: 73864.5446353261\n", + "After hill transform: 0.3879693100410315\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 83,616.41\n", + "Adstocked value: 83,616.75\n", + "Saturated value: 0.9687\n", + "Final response: 65073.0307\n", + "Raw spend: 83616.41367129954\n", + "After adstock: 83616.74700463287\n", + "After hill transform: 0.9687013357733644\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 99,125.11\n", + "Adstocked value: 99,125.29\n", + "Saturated value: 0.9985\n", + "Final response: 27939.5497\n", + "Raw spend: 99125.11054698662\n", + "After adstock: 99125.28701757485\n", + "After hill transform: 0.9984689937091416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,930.82\n", + "Adstocked value: 16,932.04\n", + "Saturated value: 0.0011\n", + "Final response: 568.8708\n", + "Raw spend: 16930.815106897404\n", + "After adstock: 16932.037329119627\n", + "After hill transform: 0.001053197315367998\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,864.21\n", + "Adstocked value: 73,864.54\n", + "Saturated value: 0.3880\n", + "Final response: 55443.7568\n", + "Raw spend: 73864.21130197788\n", + "After adstock: 73864.5446353112\n", + "After hill transform: 0.38796931004100343\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 83,616.41\n", + "Adstocked value: 83,616.75\n", + "Saturated value: 0.9687\n", + "Final response: 65073.0307\n", + "Raw spend: 83616.41367131444\n", + "After adstock: 83616.74700464777\n", + "After hill transform: 0.9687013357733786\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 99,125.11\n", + "Adstocked value: 99,125.29\n", + "Saturated value: 0.9985\n", + "Final response: 27939.5497\n", + "Raw spend: 99125.11054698662\n", + "After adstock: 99125.28701757485\n", + "After hill transform: 0.9984689937091416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,930.82\n", + "Adstocked value: 16,932.04\n", + "Saturated value: 0.0011\n", + "Final response: 568.8708\n", + "Raw spend: 16930.815106897404\n", + "After adstock: 16932.037329119627\n", + "After hill transform: 0.001053197315367998\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,864.21\n", + "Adstocked value: 73,864.54\n", + "Saturated value: 0.3880\n", + "Final response: 55443.7568\n", + "Raw spend: 73864.21130197788\n", + "After adstock: 73864.5446353112\n", + "After hill transform: 0.38796931004100343\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 83,616.41\n", + "Adstocked value: 83,616.75\n", + "Saturated value: 0.9687\n", + "Final response: 65073.0307\n", + "Raw spend: 83616.41367129954\n", + "After adstock: 83616.74700463287\n", + "After hill transform: 0.9687013357733644\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 99,125.11\n", + "Adstocked value: 99,125.29\n", + "Saturated value: 0.9985\n", + "Final response: 27939.5497\n", + "Raw spend: 99125.11054700152\n", + "After adstock: 99125.28701758976\n", + "After hill transform: 0.9984689937091421\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,786.00\n", + "Adstocked value: 16,787.23\n", + "Saturated value: 0.0010\n", + "Final response: 554.4305\n", + "Raw spend: 16786.004744691647\n", + "After adstock: 16787.22696691387\n", + "After hill transform: 0.0010264628342027068\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,780.33\n", + "Adstocked value: 73,780.66\n", + "Saturated value: 0.3878\n", + "Final response: 55421.1461\n", + "Raw spend: 73780.33127996289\n", + "After adstock: 73780.66461329622\n", + "After hill transform: 0.38781109115845763\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 84,930.55\n", + "Adstocked value: 84,930.88\n", + "Saturated value: 0.9699\n", + "Final response: 65155.0514\n", + "Raw spend: 84930.5453714694\n", + "After adstock: 84930.87870480273\n", + "After hill transform: 0.9699223253064165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,121.74\n", + "Adstocked value: 98,121.91\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3247\n", + "Raw spend: 98121.73543515654\n", + "After adstock: 98121.91190574478\n", + "After hill transform: 0.9984252168813312\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,786.00\n", + "Adstocked value: 16,787.23\n", + "Saturated value: 0.0010\n", + "Final response: 554.4305\n", + "Raw spend: 16786.004744691647\n", + "After adstock: 16787.22696691387\n", + "After hill transform: 0.0010264628342027068\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,780.33\n", + "Adstocked value: 73,780.66\n", + "Saturated value: 0.3878\n", + "Final response: 55421.1461\n", + "Raw spend: 73780.33127996289\n", + "After adstock: 73780.66461329622\n", + "After hill transform: 0.38781109115845763\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 84,930.55\n", + "Adstocked value: 84,930.88\n", + "Saturated value: 0.9699\n", + "Final response: 65155.0514\n", + "Raw spend: 84930.5453714694\n", + "After adstock: 84930.87870480273\n", + "After hill transform: 0.9699223253064165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,121.74\n", + "Adstocked value: 98,121.91\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3247\n", + "Raw spend: 98121.73543515654\n", + "After adstock: 98121.91190574478\n", + "After hill transform: 0.9984252168813312\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,786.00\n", + "Adstocked value: 16,787.23\n", + "Saturated value: 0.0010\n", + "Final response: 554.4305\n", + "Raw spend: 16786.004744706548\n", + "After adstock: 16787.22696692877\n", + "After hill transform: 0.0010264628342054342\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,780.33\n", + "Adstocked value: 73,780.66\n", + "Saturated value: 0.3878\n", + "Final response: 55421.1461\n", + "Raw spend: 73780.33127996289\n", + "After adstock: 73780.66461329622\n", + "After hill transform: 0.38781109115845763\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 84,930.55\n", + "Adstocked value: 84,930.88\n", + "Saturated value: 0.9699\n", + "Final response: 65155.0514\n", + "Raw spend: 84930.5453714694\n", + "After adstock: 84930.87870480273\n", + "After hill transform: 0.9699223253064165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,121.74\n", + "Adstocked value: 98,121.91\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3247\n", + "Raw spend: 98121.73543515654\n", + "After adstock: 98121.91190574478\n", + "After hill transform: 0.9984252168813312\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,786.00\n", + "Adstocked value: 16,787.23\n", + "Saturated value: 0.0010\n", + "Final response: 554.4305\n", + "Raw spend: 16786.004744691647\n", + "After adstock: 16787.22696691387\n", + "After hill transform: 0.0010264628342027068\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,780.33\n", + "Adstocked value: 73,780.66\n", + "Saturated value: 0.3878\n", + "Final response: 55421.1461\n", + "Raw spend: 73780.33127997779\n", + "After adstock: 73780.66461331112\n", + "After hill transform: 0.38781109115848583\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 84,930.55\n", + "Adstocked value: 84,930.88\n", + "Saturated value: 0.9699\n", + "Final response: 65155.0514\n", + "Raw spend: 84930.5453714694\n", + "After adstock: 84930.87870480273\n", + "After hill transform: 0.9699223253064165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,121.74\n", + "Adstocked value: 98,121.91\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3247\n", + "Raw spend: 98121.73543515654\n", + "After adstock: 98121.91190574478\n", + "After hill transform: 0.9984252168813312\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,786.00\n", + "Adstocked value: 16,787.23\n", + "Saturated value: 0.0010\n", + "Final response: 554.4305\n", + "Raw spend: 16786.004744691647\n", + "After adstock: 16787.22696691387\n", + "After hill transform: 0.0010264628342027068\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,780.33\n", + "Adstocked value: 73,780.66\n", + "Saturated value: 0.3878\n", + "Final response: 55421.1461\n", + "Raw spend: 73780.33127996289\n", + "After adstock: 73780.66461329622\n", + "After hill transform: 0.38781109115845763\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 84,930.55\n", + "Adstocked value: 84,930.88\n", + "Saturated value: 0.9699\n", + "Final response: 65155.0514\n", + "Raw spend: 84930.5453714843\n", + "After adstock: 84930.87870481763\n", + "After hill transform: 0.9699223253064301\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,121.74\n", + "Adstocked value: 98,121.91\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3247\n", + "Raw spend: 98121.73543515654\n", + "After adstock: 98121.91190574478\n", + "After hill transform: 0.9984252168813312\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,786.00\n", + "Adstocked value: 16,787.23\n", + "Saturated value: 0.0010\n", + "Final response: 554.4305\n", + "Raw spend: 16786.004744691647\n", + "After adstock: 16787.22696691387\n", + "After hill transform: 0.0010264628342027068\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,780.33\n", + "Adstocked value: 73,780.66\n", + "Saturated value: 0.3878\n", + "Final response: 55421.1461\n", + "Raw spend: 73780.33127996289\n", + "After adstock: 73780.66461329622\n", + "After hill transform: 0.38781109115845763\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 84,930.55\n", + "Adstocked value: 84,930.88\n", + "Saturated value: 0.9699\n", + "Final response: 65155.0514\n", + "Raw spend: 84930.5453714694\n", + "After adstock: 84930.87870480273\n", + "After hill transform: 0.9699223253064165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,121.74\n", + "Adstocked value: 98,121.91\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3247\n", + "Raw spend: 98121.73543517145\n", + "After adstock: 98121.91190575968\n", + "After hill transform: 0.9984252168813319\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,786.00\n", + "Adstocked value: 16,787.23\n", + "Saturated value: 0.0010\n", + "Final response: 554.4305\n", + "Raw spend: 16786.004744691647\n", + "After adstock: 16787.22696691387\n", + "After hill transform: 0.0010264628342027068\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,780.33\n", + "Adstocked value: 73,780.66\n", + "Saturated value: 0.3878\n", + "Final response: 55421.1461\n", + "Raw spend: 73780.33127996289\n", + "After adstock: 73780.66461329622\n", + "After hill transform: 0.38781109115845763\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 84,930.55\n", + "Adstocked value: 84,930.88\n", + "Saturated value: 0.9699\n", + "Final response: 65155.0514\n", + "Raw spend: 84930.5453714694\n", + "After adstock: 84930.87870480273\n", + "After hill transform: 0.9699223253064165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,121.74\n", + "Adstocked value: 98,121.91\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3247\n", + "Raw spend: 98121.73543515654\n", + "After adstock: 98121.91190574478\n", + "After hill transform: 0.9984252168813312\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,786.00\n", + "Adstocked value: 16,787.23\n", + "Saturated value: 0.0010\n", + "Final response: 554.4305\n", + "Raw spend: 16786.004744706548\n", + "After adstock: 16787.22696692877\n", + "After hill transform: 0.0010264628342054342\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,780.33\n", + "Adstocked value: 73,780.66\n", + "Saturated value: 0.3878\n", + "Final response: 55421.1461\n", + "Raw spend: 73780.33127996289\n", + "After adstock: 73780.66461329622\n", + "After hill transform: 0.38781109115845763\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 84,930.55\n", + "Adstocked value: 84,930.88\n", + "Saturated value: 0.9699\n", + "Final response: 65155.0514\n", + "Raw spend: 84930.5453714694\n", + "After adstock: 84930.87870480273\n", + "After hill transform: 0.9699223253064165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,121.74\n", + "Adstocked value: 98,121.91\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3247\n", + "Raw spend: 98121.73543515654\n", + "After adstock: 98121.91190574478\n", + "After hill transform: 0.9984252168813312\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,786.00\n", + "Adstocked value: 16,787.23\n", + "Saturated value: 0.0010\n", + "Final response: 554.4305\n", + "Raw spend: 16786.004744691647\n", + "After adstock: 16787.22696691387\n", + "After hill transform: 0.0010264628342027068\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,780.33\n", + "Adstocked value: 73,780.66\n", + "Saturated value: 0.3878\n", + "Final response: 55421.1461\n", + "Raw spend: 73780.33127997779\n", + "After adstock: 73780.66461331112\n", + "After hill transform: 0.38781109115848583\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 84,930.55\n", + "Adstocked value: 84,930.88\n", + "Saturated value: 0.9699\n", + "Final response: 65155.0514\n", + "Raw spend: 84930.5453714694\n", + "After adstock: 84930.87870480273\n", + "After hill transform: 0.9699223253064165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,121.74\n", + "Adstocked value: 98,121.91\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3247\n", + "Raw spend: 98121.73543515654\n", + "After adstock: 98121.91190574478\n", + "After hill transform: 0.9984252168813312\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,786.00\n", + "Adstocked value: 16,787.23\n", + "Saturated value: 0.0010\n", + "Final response: 554.4305\n", + "Raw spend: 16786.004744691647\n", + "After adstock: 16787.22696691387\n", + "After hill transform: 0.0010264628342027068\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,780.33\n", + "Adstocked value: 73,780.66\n", + "Saturated value: 0.3878\n", + "Final response: 55421.1461\n", + "Raw spend: 73780.33127996289\n", + "After adstock: 73780.66461329622\n", + "After hill transform: 0.38781109115845763\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 84,930.55\n", + "Adstocked value: 84,930.88\n", + "Saturated value: 0.9699\n", + "Final response: 65155.0514\n", + "Raw spend: 84930.5453714843\n", + "After adstock: 84930.87870481763\n", + "After hill transform: 0.9699223253064301\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,121.74\n", + "Adstocked value: 98,121.91\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3247\n", + "Raw spend: 98121.73543515654\n", + "After adstock: 98121.91190574478\n", + "After hill transform: 0.9984252168813312\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,786.00\n", + "Adstocked value: 16,787.23\n", + "Saturated value: 0.0010\n", + "Final response: 554.4305\n", + "Raw spend: 16786.004744691647\n", + "After adstock: 16787.22696691387\n", + "After hill transform: 0.0010264628342027068\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,780.33\n", + "Adstocked value: 73,780.66\n", + "Saturated value: 0.3878\n", + "Final response: 55421.1461\n", + "Raw spend: 73780.33127996289\n", + "After adstock: 73780.66461329622\n", + "After hill transform: 0.38781109115845763\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 84,930.55\n", + "Adstocked value: 84,930.88\n", + "Saturated value: 0.9699\n", + "Final response: 65155.0514\n", + "Raw spend: 84930.5453714694\n", + "After adstock: 84930.87870480273\n", + "After hill transform: 0.9699223253064165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,121.74\n", + "Adstocked value: 98,121.91\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3247\n", + "Raw spend: 98121.73543517145\n", + "After adstock: 98121.91190575968\n", + "After hill transform: 0.9984252168813319\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,286.32\n", + "Adstocked value: 15,287.54\n", + "Saturated value: 0.0008\n", + "Final response: 418.9576\n", + "Raw spend: 15286.322600600975\n", + "After adstock: 15287.544822823198\n", + "After hill transform: 0.0007756506879593064\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,909.57\n", + "Adstocked value: 72,909.91\n", + "Saturated value: 0.3862\n", + "Final response: 55185.0979\n", + "Raw spend: 72909.5747307445\n", + "After adstock: 72909.90806407783\n", + "After hill transform: 0.3861593369699578\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 98,528.72\n", + "Adstocked value: 98,529.05\n", + "Saturated value: 0.9795\n", + "Final response: 65795.4479\n", + "Raw spend: 98528.721232615\n", + "After adstock: 98529.05456594833\n", + "After hill transform: 0.9794555057981467\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 87,710.96\n", + "Adstocked value: 87,711.14\n", + "Saturated value: 0.9979\n", + "Final response: 27922.2670\n", + "Raw spend: 87710.96326566997\n", + "After adstock: 87711.1397362582\n", + "After hill transform: 0.9978513660448416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,286.32\n", + "Adstocked value: 15,287.54\n", + "Saturated value: 0.0008\n", + "Final response: 418.9576\n", + "Raw spend: 15286.322600600975\n", + "After adstock: 15287.544822823198\n", + "After hill transform: 0.0007756506879593064\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,909.57\n", + "Adstocked value: 72,909.91\n", + "Saturated value: 0.3862\n", + "Final response: 55185.0979\n", + "Raw spend: 72909.5747307445\n", + "After adstock: 72909.90806407783\n", + "After hill transform: 0.3861593369699578\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 98,528.72\n", + "Adstocked value: 98,529.05\n", + "Saturated value: 0.9795\n", + "Final response: 65795.4479\n", + "Raw spend: 98528.721232615\n", + "After adstock: 98529.05456594833\n", + "After hill transform: 0.9794555057981467\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 87,710.96\n", + "Adstocked value: 87,711.14\n", + "Saturated value: 0.9979\n", + "Final response: 27922.2670\n", + "Raw spend: 87710.96326566997\n", + "After adstock: 87711.1397362582\n", + "After hill transform: 0.9978513660448416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,470.13\n", + "Adstocked value: 16,471.35\n", + "Saturated value: 0.0010\n", + "Final response: 523.7816\n", + "Raw spend: 16470.12631670178\n", + "After adstock: 16471.348538924\n", + "After hill transform: 0.0009697201276239859\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,596.92\n", + "Adstocked value: 73,597.26\n", + "Saturated value: 0.3875\n", + "Final response: 55371.6289\n", + "Raw spend: 73596.92360853545\n", + "After adstock: 73597.25694186878\n", + "After hill transform: 0.3874645931537721\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 87,794.73\n", + "Adstocked value: 87,795.07\n", + "Saturated value: 0.9724\n", + "Final response: 65319.3202\n", + "Raw spend: 87794.73258038823\n", + "After adstock: 87795.06591372156\n", + "After hill transform: 0.9723676918779498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 95,928.91\n", + "Adstocked value: 95,929.09\n", + "Saturated value: 0.9983\n", + "Final response: 27935.4768\n", + "Raw spend: 95928.91186916543\n", + "After adstock: 95929.08833975367\n", + "After hill transform: 0.9983234420805652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,470.13\n", + "Adstocked value: 16,471.35\n", + "Saturated value: 0.0010\n", + "Final response: 523.7816\n", + "Raw spend: 16470.12631670178\n", + "After adstock: 16471.348538924\n", + "After hill transform: 0.0009697201276239859\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,596.92\n", + "Adstocked value: 73,597.26\n", + "Saturated value: 0.3875\n", + "Final response: 55371.6289\n", + "Raw spend: 73596.92360853545\n", + "After adstock: 73597.25694186878\n", + "After hill transform: 0.3874645931537721\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 87,794.73\n", + "Adstocked value: 87,795.07\n", + "Saturated value: 0.9724\n", + "Final response: 65319.3202\n", + "Raw spend: 87794.73258038823\n", + "After adstock: 87795.06591372156\n", + "After hill transform: 0.9723676918779498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 95,928.91\n", + "Adstocked value: 95,929.09\n", + "Saturated value: 0.9983\n", + "Final response: 27935.4768\n", + "Raw spend: 95928.91186916543\n", + "After adstock: 95929.08833975367\n", + "After hill transform: 0.9983234420805652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,470.13\n", + "Adstocked value: 16,471.35\n", + "Saturated value: 0.0010\n", + "Final response: 523.7816\n", + "Raw spend: 16470.12631671668\n", + "After adstock: 16471.348538938902\n", + "After hill transform: 0.0009697201276266123\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,596.92\n", + "Adstocked value: 73,597.26\n", + "Saturated value: 0.3875\n", + "Final response: 55371.6289\n", + "Raw spend: 73596.92360853545\n", + "After adstock: 73597.25694186878\n", + "After hill transform: 0.3874645931537721\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 87,794.73\n", + "Adstocked value: 87,795.07\n", + "Saturated value: 0.9724\n", + "Final response: 65319.3202\n", + "Raw spend: 87794.73258038823\n", + "After adstock: 87795.06591372156\n", + "After hill transform: 0.9723676918779498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 95,928.91\n", + "Adstocked value: 95,929.09\n", + "Saturated value: 0.9983\n", + "Final response: 27935.4768\n", + "Raw spend: 95928.91186916543\n", + "After adstock: 95929.08833975367\n", + "After hill transform: 0.9983234420805652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,470.13\n", + "Adstocked value: 16,471.35\n", + "Saturated value: 0.0010\n", + "Final response: 523.7816\n", + "Raw spend: 16470.12631670178\n", + "After adstock: 16471.348538924\n", + "After hill transform: 0.0009697201276239859\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,596.92\n", + "Adstocked value: 73,597.26\n", + "Saturated value: 0.3875\n", + "Final response: 55371.6289\n", + "Raw spend: 73596.92360855035\n", + "After adstock: 73597.25694188368\n", + "After hill transform: 0.3874645931538003\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 87,794.73\n", + "Adstocked value: 87,795.07\n", + "Saturated value: 0.9724\n", + "Final response: 65319.3202\n", + "Raw spend: 87794.73258038823\n", + "After adstock: 87795.06591372156\n", + "After hill transform: 0.9723676918779498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 95,928.91\n", + "Adstocked value: 95,929.09\n", + "Saturated value: 0.9983\n", + "Final response: 27935.4768\n", + "Raw spend: 95928.91186916543\n", + "After adstock: 95929.08833975367\n", + "After hill transform: 0.9983234420805652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,470.13\n", + "Adstocked value: 16,471.35\n", + "Saturated value: 0.0010\n", + "Final response: 523.7816\n", + "Raw spend: 16470.12631670178\n", + "After adstock: 16471.348538924\n", + "After hill transform: 0.0009697201276239859\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,596.92\n", + "Adstocked value: 73,597.26\n", + "Saturated value: 0.3875\n", + "Final response: 55371.6289\n", + "Raw spend: 73596.92360853545\n", + "After adstock: 73597.25694186878\n", + "After hill transform: 0.3874645931537721\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 87,794.73\n", + "Adstocked value: 87,795.07\n", + "Saturated value: 0.9724\n", + "Final response: 65319.3202\n", + "Raw spend: 87794.73258040313\n", + "After adstock: 87795.06591373646\n", + "After hill transform: 0.9723676918779618\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 95,928.91\n", + "Adstocked value: 95,929.09\n", + "Saturated value: 0.9983\n", + "Final response: 27935.4768\n", + "Raw spend: 95928.91186916543\n", + "After adstock: 95929.08833975367\n", + "After hill transform: 0.9983234420805652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,470.13\n", + "Adstocked value: 16,471.35\n", + "Saturated value: 0.0010\n", + "Final response: 523.7816\n", + "Raw spend: 16470.12631670178\n", + "After adstock: 16471.348538924\n", + "After hill transform: 0.0009697201276239859\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,596.92\n", + "Adstocked value: 73,597.26\n", + "Saturated value: 0.3875\n", + "Final response: 55371.6289\n", + "Raw spend: 73596.92360853545\n", + "After adstock: 73597.25694186878\n", + "After hill transform: 0.3874645931537721\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 87,794.73\n", + "Adstocked value: 87,795.07\n", + "Saturated value: 0.9724\n", + "Final response: 65319.3202\n", + "Raw spend: 87794.73258038823\n", + "After adstock: 87795.06591372156\n", + "After hill transform: 0.9723676918779498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 95,928.91\n", + "Adstocked value: 95,929.09\n", + "Saturated value: 0.9983\n", + "Final response: 27935.4768\n", + "Raw spend: 95928.91186918033\n", + "After adstock: 95929.08833976857\n", + "After hill transform: 0.9983234420805659\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,470.13\n", + "Adstocked value: 16,471.35\n", + "Saturated value: 0.0010\n", + "Final response: 523.7816\n", + "Raw spend: 16470.12631670178\n", + "After adstock: 16471.348538924\n", + "After hill transform: 0.0009697201276239859\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,596.92\n", + "Adstocked value: 73,597.26\n", + "Saturated value: 0.3875\n", + "Final response: 55371.6289\n", + "Raw spend: 73596.92360853545\n", + "After adstock: 73597.25694186878\n", + "After hill transform: 0.3874645931537721\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 87,794.73\n", + "Adstocked value: 87,795.07\n", + "Saturated value: 0.9724\n", + "Final response: 65319.3202\n", + "Raw spend: 87794.73258038823\n", + "After adstock: 87795.06591372156\n", + "After hill transform: 0.9723676918779498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 95,928.91\n", + "Adstocked value: 95,929.09\n", + "Saturated value: 0.9983\n", + "Final response: 27935.4768\n", + "Raw spend: 95928.91186916543\n", + "After adstock: 95929.08833975367\n", + "After hill transform: 0.9983234420805652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,470.13\n", + "Adstocked value: 16,471.35\n", + "Saturated value: 0.0010\n", + "Final response: 523.7816\n", + "Raw spend: 16470.12631671668\n", + "After adstock: 16471.348538938902\n", + "After hill transform: 0.0009697201276266123\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,596.92\n", + "Adstocked value: 73,597.26\n", + "Saturated value: 0.3875\n", + "Final response: 55371.6289\n", + "Raw spend: 73596.92360853545\n", + "After adstock: 73597.25694186878\n", + "After hill transform: 0.3874645931537721\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 87,794.73\n", + "Adstocked value: 87,795.07\n", + "Saturated value: 0.9724\n", + "Final response: 65319.3202\n", + "Raw spend: 87794.73258038823\n", + "After adstock: 87795.06591372156\n", + "After hill transform: 0.9723676918779498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 95,928.91\n", + "Adstocked value: 95,929.09\n", + "Saturated value: 0.9983\n", + "Final response: 27935.4768\n", + "Raw spend: 95928.91186916543\n", + "After adstock: 95929.08833975367\n", + "After hill transform: 0.9983234420805652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,470.13\n", + "Adstocked value: 16,471.35\n", + "Saturated value: 0.0010\n", + "Final response: 523.7816\n", + "Raw spend: 16470.12631670178\n", + "After adstock: 16471.348538924\n", + "After hill transform: 0.0009697201276239859\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,596.92\n", + "Adstocked value: 73,597.26\n", + "Saturated value: 0.3875\n", + "Final response: 55371.6289\n", + "Raw spend: 73596.92360855035\n", + "After adstock: 73597.25694188368\n", + "After hill transform: 0.3874645931538003\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 87,794.73\n", + "Adstocked value: 87,795.07\n", + "Saturated value: 0.9724\n", + "Final response: 65319.3202\n", + "Raw spend: 87794.73258038823\n", + "After adstock: 87795.06591372156\n", + "After hill transform: 0.9723676918779498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 95,928.91\n", + "Adstocked value: 95,929.09\n", + "Saturated value: 0.9983\n", + "Final response: 27935.4768\n", + "Raw spend: 95928.91186916543\n", + "After adstock: 95929.08833975367\n", + "After hill transform: 0.9983234420805652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,470.13\n", + "Adstocked value: 16,471.35\n", + "Saturated value: 0.0010\n", + "Final response: 523.7816\n", + "Raw spend: 16470.12631670178\n", + "After adstock: 16471.348538924\n", + "After hill transform: 0.0009697201276239859\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,596.92\n", + "Adstocked value: 73,597.26\n", + "Saturated value: 0.3875\n", + "Final response: 55371.6289\n", + "Raw spend: 73596.92360853545\n", + "After adstock: 73597.25694186878\n", + "After hill transform: 0.3874645931537721\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 87,794.73\n", + "Adstocked value: 87,795.07\n", + "Saturated value: 0.9724\n", + "Final response: 65319.3202\n", + "Raw spend: 87794.73258040313\n", + "After adstock: 87795.06591373646\n", + "After hill transform: 0.9723676918779618\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 95,928.91\n", + "Adstocked value: 95,929.09\n", + "Saturated value: 0.9983\n", + "Final response: 27935.4768\n", + "Raw spend: 95928.91186916543\n", + "After adstock: 95929.08833975367\n", + "After hill transform: 0.9983234420805652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,470.13\n", + "Adstocked value: 16,471.35\n", + "Saturated value: 0.0010\n", + "Final response: 523.7816\n", + "Raw spend: 16470.12631670178\n", + "After adstock: 16471.348538924\n", + "After hill transform: 0.0009697201276239859\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,596.92\n", + "Adstocked value: 73,597.26\n", + "Saturated value: 0.3875\n", + "Final response: 55371.6289\n", + "Raw spend: 73596.92360853545\n", + "After adstock: 73597.25694186878\n", + "After hill transform: 0.3874645931537721\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 87,794.73\n", + "Adstocked value: 87,795.07\n", + "Saturated value: 0.9724\n", + "Final response: 65319.3202\n", + "Raw spend: 87794.73258038823\n", + "After adstock: 87795.06591372156\n", + "After hill transform: 0.9723676918779498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 95,928.91\n", + "Adstocked value: 95,929.09\n", + "Saturated value: 0.9983\n", + "Final response: 27935.4768\n", + "Raw spend: 95928.91186918033\n", + "After adstock: 95929.08833976857\n", + "After hill transform: 0.9983234420805659\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,614.30\n", + "Adstocked value: 16,615.52\n", + "Saturated value: 0.0010\n", + "Final response: 537.6266\n", + "Raw spend: 16614.2986579467\n", + "After adstock: 16615.520880168922\n", + "After hill transform: 0.0009953523920548063\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,680.50\n", + "Adstocked value: 73,680.83\n", + "Saturated value: 0.3876\n", + "Final response: 55394.2061\n", + "Raw spend: 73680.49852538209\n", + "After adstock: 73680.83185871542\n", + "After hill transform: 0.387622577679322\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 86,485.88\n", + "Adstocked value: 86,486.21\n", + "Saturated value: 0.9713\n", + "Final response: 65246.6013\n", + "Raw spend: 86485.87621741707\n", + "After adstock: 86486.2095507504\n", + "After hill transform: 0.9712851717387978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 96,925.86\n", + "Adstocked value: 96,926.03\n", + "Saturated value: 0.9984\n", + "Final response: 27936.8017\n", + "Raw spend: 96925.85644966668\n", + "After adstock: 96926.03292025492\n", + "After hill transform: 0.9983707885815412\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,614.30\n", + "Adstocked value: 16,615.52\n", + "Saturated value: 0.0010\n", + "Final response: 537.6266\n", + "Raw spend: 16614.2986579467\n", + "After adstock: 16615.520880168922\n", + "After hill transform: 0.0009953523920548063\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,680.50\n", + "Adstocked value: 73,680.83\n", + "Saturated value: 0.3876\n", + "Final response: 55394.2061\n", + "Raw spend: 73680.49852538209\n", + "After adstock: 73680.83185871542\n", + "After hill transform: 0.387622577679322\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 86,485.88\n", + "Adstocked value: 86,486.21\n", + "Saturated value: 0.9713\n", + "Final response: 65246.6013\n", + "Raw spend: 86485.87621741707\n", + "After adstock: 86486.2095507504\n", + "After hill transform: 0.9712851717387978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 96,925.86\n", + "Adstocked value: 96,926.03\n", + "Saturated value: 0.9984\n", + "Final response: 27936.8017\n", + "Raw spend: 96925.85644966668\n", + "After adstock: 96926.03292025492\n", + "After hill transform: 0.9983707885815412\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,614.30\n", + "Adstocked value: 16,615.52\n", + "Saturated value: 0.0010\n", + "Final response: 537.6266\n", + "Raw spend: 16614.2986579616\n", + "After adstock: 16615.520880183823\n", + "After hill transform: 0.0009953523920574786\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,680.50\n", + "Adstocked value: 73,680.83\n", + "Saturated value: 0.3876\n", + "Final response: 55394.2061\n", + "Raw spend: 73680.49852538209\n", + "After adstock: 73680.83185871542\n", + "After hill transform: 0.387622577679322\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 86,485.88\n", + "Adstocked value: 86,486.21\n", + "Saturated value: 0.9713\n", + "Final response: 65246.6013\n", + "Raw spend: 86485.87621741707\n", + "After adstock: 86486.2095507504\n", + "After hill transform: 0.9712851717387978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 96,925.86\n", + "Adstocked value: 96,926.03\n", + "Saturated value: 0.9984\n", + "Final response: 27936.8017\n", + "Raw spend: 96925.85644966668\n", + "After adstock: 96926.03292025492\n", + "After hill transform: 0.9983707885815412\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,614.30\n", + "Adstocked value: 16,615.52\n", + "Saturated value: 0.0010\n", + "Final response: 537.6266\n", + "Raw spend: 16614.2986579467\n", + "After adstock: 16615.520880168922\n", + "After hill transform: 0.0009953523920548063\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,680.50\n", + "Adstocked value: 73,680.83\n", + "Saturated value: 0.3876\n", + "Final response: 55394.2061\n", + "Raw spend: 73680.498525397\n", + "After adstock: 73680.83185873032\n", + "After hill transform: 0.3876225776793502\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 86,485.88\n", + "Adstocked value: 86,486.21\n", + "Saturated value: 0.9713\n", + "Final response: 65246.6013\n", + "Raw spend: 86485.87621741707\n", + "After adstock: 86486.2095507504\n", + "After hill transform: 0.9712851717387978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 96,925.86\n", + "Adstocked value: 96,926.03\n", + "Saturated value: 0.9984\n", + "Final response: 27936.8017\n", + "Raw spend: 96925.85644966668\n", + "After adstock: 96926.03292025492\n", + "After hill transform: 0.9983707885815412\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,614.30\n", + "Adstocked value: 16,615.52\n", + "Saturated value: 0.0010\n", + "Final response: 537.6266\n", + "Raw spend: 16614.2986579467\n", + "After adstock: 16615.520880168922\n", + "After hill transform: 0.0009953523920548063\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,680.50\n", + "Adstocked value: 73,680.83\n", + "Saturated value: 0.3876\n", + "Final response: 55394.2061\n", + "Raw spend: 73680.49852538209\n", + "After adstock: 73680.83185871542\n", + "After hill transform: 0.387622577679322\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 86,485.88\n", + "Adstocked value: 86,486.21\n", + "Saturated value: 0.9713\n", + "Final response: 65246.6013\n", + "Raw spend: 86485.87621743197\n", + "After adstock: 86486.2095507653\n", + "After hill transform: 0.9712851717388105\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 96,925.86\n", + "Adstocked value: 96,926.03\n", + "Saturated value: 0.9984\n", + "Final response: 27936.8017\n", + "Raw spend: 96925.85644966668\n", + "After adstock: 96926.03292025492\n", + "After hill transform: 0.9983707885815412\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,614.30\n", + "Adstocked value: 16,615.52\n", + "Saturated value: 0.0010\n", + "Final response: 537.6266\n", + "Raw spend: 16614.2986579467\n", + "After adstock: 16615.520880168922\n", + "After hill transform: 0.0009953523920548063\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,680.50\n", + "Adstocked value: 73,680.83\n", + "Saturated value: 0.3876\n", + "Final response: 55394.2061\n", + "Raw spend: 73680.49852538209\n", + "After adstock: 73680.83185871542\n", + "After hill transform: 0.387622577679322\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 86,485.88\n", + "Adstocked value: 86,486.21\n", + "Saturated value: 0.9713\n", + "Final response: 65246.6013\n", + "Raw spend: 86485.87621741707\n", + "After adstock: 86486.2095507504\n", + "After hill transform: 0.9712851717387978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 96,925.86\n", + "Adstocked value: 96,926.03\n", + "Saturated value: 0.9984\n", + "Final response: 27936.8017\n", + "Raw spend: 96925.85644968158\n", + "After adstock: 96926.03292026982\n", + "After hill transform: 0.9983707885815419\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,614.30\n", + "Adstocked value: 16,615.52\n", + "Saturated value: 0.0010\n", + "Final response: 537.6266\n", + "Raw spend: 16614.2986579467\n", + "After adstock: 16615.520880168922\n", + "After hill transform: 0.0009953523920548063\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,680.50\n", + "Adstocked value: 73,680.83\n", + "Saturated value: 0.3876\n", + "Final response: 55394.2061\n", + "Raw spend: 73680.49852538209\n", + "After adstock: 73680.83185871542\n", + "After hill transform: 0.387622577679322\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 86,485.88\n", + "Adstocked value: 86,486.21\n", + "Saturated value: 0.9713\n", + "Final response: 65246.6013\n", + "Raw spend: 86485.87621741707\n", + "After adstock: 86486.2095507504\n", + "After hill transform: 0.9712851717387978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 96,925.86\n", + "Adstocked value: 96,926.03\n", + "Saturated value: 0.9984\n", + "Final response: 27936.8017\n", + "Raw spend: 96925.85644966668\n", + "After adstock: 96926.03292025492\n", + "After hill transform: 0.9983707885815412\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,614.30\n", + "Adstocked value: 16,615.52\n", + "Saturated value: 0.0010\n", + "Final response: 537.6266\n", + "Raw spend: 16614.2986579616\n", + "After adstock: 16615.520880183823\n", + "After hill transform: 0.0009953523920574786\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,680.50\n", + "Adstocked value: 73,680.83\n", + "Saturated value: 0.3876\n", + "Final response: 55394.2061\n", + "Raw spend: 73680.49852538209\n", + "After adstock: 73680.83185871542\n", + "After hill transform: 0.387622577679322\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 86,485.88\n", + "Adstocked value: 86,486.21\n", + "Saturated value: 0.9713\n", + "Final response: 65246.6013\n", + "Raw spend: 86485.87621741707\n", + "After adstock: 86486.2095507504\n", + "After hill transform: 0.9712851717387978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 96,925.86\n", + "Adstocked value: 96,926.03\n", + "Saturated value: 0.9984\n", + "Final response: 27936.8017\n", + "Raw spend: 96925.85644966668\n", + "After adstock: 96926.03292025492\n", + "After hill transform: 0.9983707885815412\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,614.30\n", + "Adstocked value: 16,615.52\n", + "Saturated value: 0.0010\n", + "Final response: 537.6266\n", + "Raw spend: 16614.2986579467\n", + "After adstock: 16615.520880168922\n", + "After hill transform: 0.0009953523920548063\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,680.50\n", + "Adstocked value: 73,680.83\n", + "Saturated value: 0.3876\n", + "Final response: 55394.2061\n", + "Raw spend: 73680.498525397\n", + "After adstock: 73680.83185873032\n", + "After hill transform: 0.3876225776793502\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 86,485.88\n", + "Adstocked value: 86,486.21\n", + "Saturated value: 0.9713\n", + "Final response: 65246.6013\n", + "Raw spend: 86485.87621741707\n", + "After adstock: 86486.2095507504\n", + "After hill transform: 0.9712851717387978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 96,925.86\n", + "Adstocked value: 96,926.03\n", + "Saturated value: 0.9984\n", + "Final response: 27936.8017\n", + "Raw spend: 96925.85644966668\n", + "After adstock: 96926.03292025492\n", + "After hill transform: 0.9983707885815412\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,614.30\n", + "Adstocked value: 16,615.52\n", + "Saturated value: 0.0010\n", + "Final response: 537.6266\n", + "Raw spend: 16614.2986579467\n", + "After adstock: 16615.520880168922\n", + "After hill transform: 0.0009953523920548063\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,680.50\n", + "Adstocked value: 73,680.83\n", + "Saturated value: 0.3876\n", + "Final response: 55394.2061\n", + "Raw spend: 73680.49852538209\n", + "After adstock: 73680.83185871542\n", + "After hill transform: 0.387622577679322\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 86,485.88\n", + "Adstocked value: 86,486.21\n", + "Saturated value: 0.9713\n", + "Final response: 65246.6013\n", + "Raw spend: 86485.87621743197\n", + "After adstock: 86486.2095507653\n", + "After hill transform: 0.9712851717388105\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 96,925.86\n", + "Adstocked value: 96,926.03\n", + "Saturated value: 0.9984\n", + "Final response: 27936.8017\n", + "Raw spend: 96925.85644966668\n", + "After adstock: 96926.03292025492\n", + "After hill transform: 0.9983707885815412\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,614.30\n", + "Adstocked value: 16,615.52\n", + "Saturated value: 0.0010\n", + "Final response: 537.6266\n", + "Raw spend: 16614.2986579467\n", + "After adstock: 16615.520880168922\n", + "After hill transform: 0.0009953523920548063\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,680.50\n", + "Adstocked value: 73,680.83\n", + "Saturated value: 0.3876\n", + "Final response: 55394.2061\n", + "Raw spend: 73680.49852538209\n", + "After adstock: 73680.83185871542\n", + "After hill transform: 0.387622577679322\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 86,485.88\n", + "Adstocked value: 86,486.21\n", + "Saturated value: 0.9713\n", + "Final response: 65246.6013\n", + "Raw spend: 86485.87621741707\n", + "After adstock: 86486.2095507504\n", + "After hill transform: 0.9712851717387978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 96,925.86\n", + "Adstocked value: 96,926.03\n", + "Saturated value: 0.9984\n", + "Final response: 27936.8017\n", + "Raw spend: 96925.85644968158\n", + "After adstock: 96926.03292026982\n", + "After hill transform: 0.9983707885815419\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,588.09\n", + "Adstocked value: 16,589.31\n", + "Saturated value: 0.0010\n", + "Final response: 535.0921\n", + "Raw spend: 16588.092288791566\n", + "After adstock: 16589.31451101379\n", + "After hill transform: 0.0009906600873543052\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,665.25\n", + "Adstocked value: 73,665.58\n", + "Saturated value: 0.3876\n", + "Final response: 55390.0883\n", + "Raw spend: 73665.2491671561\n", + "After adstock: 73665.58250048943\n", + "After hill transform: 0.38759376290242664\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 86,722.19\n", + "Adstocked value: 86,722.53\n", + "Saturated value: 0.9715\n", + "Final response: 65260.0144\n", + "Raw spend: 86722.19439566549\n", + "After adstock: 86722.52772899882\n", + "After hill transform: 0.9714848445122796\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 96,740.29\n", + "Adstocked value: 96,740.47\n", + "Saturated value: 0.9984\n", + "Final response: 27936.5589\n", + "Raw spend: 96740.29312769372\n", + "After adstock: 96740.46959828195\n", + "After hill transform: 0.9983621148013002\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,588.09\n", + "Adstocked value: 16,589.31\n", + "Saturated value: 0.0010\n", + "Final response: 535.0921\n", + "Raw spend: 16588.092288791566\n", + "After adstock: 16589.31451101379\n", + "After hill transform: 0.0009906600873543052\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,665.25\n", + "Adstocked value: 73,665.58\n", + "Saturated value: 0.3876\n", + "Final response: 55390.0883\n", + "Raw spend: 73665.2491671561\n", + "After adstock: 73665.58250048943\n", + "After hill transform: 0.38759376290242664\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 86,722.19\n", + "Adstocked value: 86,722.53\n", + "Saturated value: 0.9715\n", + "Final response: 65260.0144\n", + "Raw spend: 86722.19439566549\n", + "After adstock: 86722.52772899882\n", + "After hill transform: 0.9714848445122796\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 96,740.29\n", + "Adstocked value: 96,740.47\n", + "Saturated value: 0.9984\n", + "Final response: 27936.5589\n", + "Raw spend: 96740.29312769372\n", + "After adstock: 96740.46959828195\n", + "After hill transform: 0.9983621148013002\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,588.09\n", + "Adstocked value: 16,589.31\n", + "Saturated value: 0.0010\n", + "Final response: 535.0921\n", + "Raw spend: 16588.092288806467\n", + "After adstock: 16589.31451102869\n", + "After hill transform: 0.000990660087356969\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,665.25\n", + "Adstocked value: 73,665.58\n", + "Saturated value: 0.3876\n", + "Final response: 55390.0883\n", + "Raw spend: 73665.2491671561\n", + "After adstock: 73665.58250048943\n", + "After hill transform: 0.38759376290242664\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 86,722.19\n", + "Adstocked value: 86,722.53\n", + "Saturated value: 0.9715\n", + "Final response: 65260.0144\n", + "Raw spend: 86722.19439566549\n", + "After adstock: 86722.52772899882\n", + "After hill transform: 0.9714848445122796\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 96,740.29\n", + "Adstocked value: 96,740.47\n", + "Saturated value: 0.9984\n", + "Final response: 27936.5589\n", + "Raw spend: 96740.29312769372\n", + "After adstock: 96740.46959828195\n", + "After hill transform: 0.9983621148013002\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,588.09\n", + "Adstocked value: 16,589.31\n", + "Saturated value: 0.0010\n", + "Final response: 535.0921\n", + "Raw spend: 16588.092288791566\n", + "After adstock: 16589.31451101379\n", + "After hill transform: 0.0009906600873543052\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,665.25\n", + "Adstocked value: 73,665.58\n", + "Saturated value: 0.3876\n", + "Final response: 55390.0883\n", + "Raw spend: 73665.249167171\n", + "After adstock: 73665.58250050433\n", + "After hill transform: 0.38759376290245484\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 86,722.19\n", + "Adstocked value: 86,722.53\n", + "Saturated value: 0.9715\n", + "Final response: 65260.0144\n", + "Raw spend: 86722.19439566549\n", + "After adstock: 86722.52772899882\n", + "After hill transform: 0.9714848445122796\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 96,740.29\n", + "Adstocked value: 96,740.47\n", + "Saturated value: 0.9984\n", + "Final response: 27936.5589\n", + "Raw spend: 96740.29312769372\n", + "After adstock: 96740.46959828195\n", + "After hill transform: 0.9983621148013002\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,588.09\n", + "Adstocked value: 16,589.31\n", + "Saturated value: 0.0010\n", + "Final response: 535.0921\n", + "Raw spend: 16588.092288791566\n", + "After adstock: 16589.31451101379\n", + "After hill transform: 0.0009906600873543052\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,665.25\n", + "Adstocked value: 73,665.58\n", + "Saturated value: 0.3876\n", + "Final response: 55390.0883\n", + "Raw spend: 73665.2491671561\n", + "After adstock: 73665.58250048943\n", + "After hill transform: 0.38759376290242664\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 86,722.19\n", + "Adstocked value: 86,722.53\n", + "Saturated value: 0.9715\n", + "Final response: 65260.0144\n", + "Raw spend: 86722.19439568039\n", + "After adstock: 86722.52772901372\n", + "After hill transform: 0.9714848445122921\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 96,740.29\n", + "Adstocked value: 96,740.47\n", + "Saturated value: 0.9984\n", + "Final response: 27936.5589\n", + "Raw spend: 96740.29312769372\n", + "After adstock: 96740.46959828195\n", + "After hill transform: 0.9983621148013002\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,588.09\n", + "Adstocked value: 16,589.31\n", + "Saturated value: 0.0010\n", + "Final response: 535.0921\n", + "Raw spend: 16588.092288791566\n", + "After adstock: 16589.31451101379\n", + "After hill transform: 0.0009906600873543052\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,665.25\n", + "Adstocked value: 73,665.58\n", + "Saturated value: 0.3876\n", + "Final response: 55390.0883\n", + "Raw spend: 73665.2491671561\n", + "After adstock: 73665.58250048943\n", + "After hill transform: 0.38759376290242664\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 86,722.19\n", + "Adstocked value: 86,722.53\n", + "Saturated value: 0.9715\n", + "Final response: 65260.0144\n", + "Raw spend: 86722.19439566549\n", + "After adstock: 86722.52772899882\n", + "After hill transform: 0.9714848445122796\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 96,740.29\n", + "Adstocked value: 96,740.47\n", + "Saturated value: 0.9984\n", + "Final response: 27936.5589\n", + "Raw spend: 96740.29312770862\n", + "After adstock: 96740.46959829686\n", + "After hill transform: 0.9983621148013009\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,588.09\n", + "Adstocked value: 16,589.31\n", + "Saturated value: 0.0010\n", + "Final response: 535.0921\n", + "Raw spend: 16588.092288791566\n", + "After adstock: 16589.31451101379\n", + "After hill transform: 0.0009906600873543052\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,665.25\n", + "Adstocked value: 73,665.58\n", + "Saturated value: 0.3876\n", + "Final response: 55390.0883\n", + "Raw spend: 73665.2491671561\n", + "After adstock: 73665.58250048943\n", + "After hill transform: 0.38759376290242664\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 86,722.19\n", + "Adstocked value: 86,722.53\n", + "Saturated value: 0.9715\n", + "Final response: 65260.0144\n", + "Raw spend: 86722.19439566549\n", + "After adstock: 86722.52772899882\n", + "After hill transform: 0.9714848445122796\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 96,740.29\n", + "Adstocked value: 96,740.47\n", + "Saturated value: 0.9984\n", + "Final response: 27936.5589\n", + "Raw spend: 96740.29312769372\n", + "After adstock: 96740.46959828195\n", + "After hill transform: 0.9983621148013002\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,588.09\n", + "Adstocked value: 16,589.31\n", + "Saturated value: 0.0010\n", + "Final response: 535.0921\n", + "Raw spend: 16588.092288806467\n", + "After adstock: 16589.31451102869\n", + "After hill transform: 0.000990660087356969\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,665.25\n", + "Adstocked value: 73,665.58\n", + "Saturated value: 0.3876\n", + "Final response: 55390.0883\n", + "Raw spend: 73665.2491671561\n", + "After adstock: 73665.58250048943\n", + "After hill transform: 0.38759376290242664\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 86,722.19\n", + "Adstocked value: 86,722.53\n", + "Saturated value: 0.9715\n", + "Final response: 65260.0144\n", + "Raw spend: 86722.19439566549\n", + "After adstock: 86722.52772899882\n", + "After hill transform: 0.9714848445122796\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 96,740.29\n", + "Adstocked value: 96,740.47\n", + "Saturated value: 0.9984\n", + "Final response: 27936.5589\n", + "Raw spend: 96740.29312769372\n", + "After adstock: 96740.46959828195\n", + "After hill transform: 0.9983621148013002\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,588.09\n", + "Adstocked value: 16,589.31\n", + "Saturated value: 0.0010\n", + "Final response: 535.0921\n", + "Raw spend: 16588.092288791566\n", + "After adstock: 16589.31451101379\n", + "After hill transform: 0.0009906600873543052\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,665.25\n", + "Adstocked value: 73,665.58\n", + "Saturated value: 0.3876\n", + "Final response: 55390.0883\n", + "Raw spend: 73665.249167171\n", + "After adstock: 73665.58250050433\n", + "After hill transform: 0.38759376290245484\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 86,722.19\n", + "Adstocked value: 86,722.53\n", + "Saturated value: 0.9715\n", + "Final response: 65260.0144\n", + "Raw spend: 86722.19439566549\n", + "After adstock: 86722.52772899882\n", + "After hill transform: 0.9714848445122796\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 96,740.29\n", + "Adstocked value: 96,740.47\n", + "Saturated value: 0.9984\n", + "Final response: 27936.5589\n", + "Raw spend: 96740.29312769372\n", + "After adstock: 96740.46959828195\n", + "After hill transform: 0.9983621148013002\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,588.09\n", + "Adstocked value: 16,589.31\n", + "Saturated value: 0.0010\n", + "Final response: 535.0921\n", + "Raw spend: 16588.092288791566\n", + "After adstock: 16589.31451101379\n", + "After hill transform: 0.0009906600873543052\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,665.25\n", + "Adstocked value: 73,665.58\n", + "Saturated value: 0.3876\n", + "Final response: 55390.0883\n", + "Raw spend: 73665.2491671561\n", + "After adstock: 73665.58250048943\n", + "After hill transform: 0.38759376290242664\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 86,722.19\n", + "Adstocked value: 86,722.53\n", + "Saturated value: 0.9715\n", + "Final response: 65260.0144\n", + "Raw spend: 86722.19439568039\n", + "After adstock: 86722.52772901372\n", + "After hill transform: 0.9714848445122921\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 96,740.29\n", + "Adstocked value: 96,740.47\n", + "Saturated value: 0.9984\n", + "Final response: 27936.5589\n", + "Raw spend: 96740.29312769372\n", + "After adstock: 96740.46959828195\n", + "After hill transform: 0.9983621148013002\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,588.09\n", + "Adstocked value: 16,589.31\n", + "Saturated value: 0.0010\n", + "Final response: 535.0921\n", + "Raw spend: 16588.092288791566\n", + "After adstock: 16589.31451101379\n", + "After hill transform: 0.0009906600873543052\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,665.25\n", + "Adstocked value: 73,665.58\n", + "Saturated value: 0.3876\n", + "Final response: 55390.0883\n", + "Raw spend: 73665.2491671561\n", + "After adstock: 73665.58250048943\n", + "After hill transform: 0.38759376290242664\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 86,722.19\n", + "Adstocked value: 86,722.53\n", + "Saturated value: 0.9715\n", + "Final response: 65260.0144\n", + "Raw spend: 86722.19439566549\n", + "After adstock: 86722.52772899882\n", + "After hill transform: 0.9714848445122796\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 96,740.29\n", + "Adstocked value: 96,740.47\n", + "Saturated value: 0.9984\n", + "Final response: 27936.5589\n", + "Raw spend: 96740.29312770862\n", + "After adstock: 96740.46959829686\n", + "After hill transform: 0.9983621148013009\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,107.00\n", + "Adstocked value: 15,108.22\n", + "Saturated value: 0.0007\n", + "Final response: 404.4139\n", + "Raw spend: 15107.001154548427\n", + "After adstock: 15108.22337677065\n", + "After hill transform: 0.0007487247580187254\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,805.34\n", + "Adstocked value: 72,805.67\n", + "Saturated value: 0.3860\n", + "Final response: 55156.6778\n", + "Raw spend: 72805.33942224314\n", + "After adstock: 72805.67275557647\n", + "After hill transform: 0.3859604663715116\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 100,118.47\n", + "Adstocked value: 100,118.80\n", + "Saturated value: 0.9803\n", + "Final response: 65851.2696\n", + "Raw spend: 100118.46872350888\n", + "After adstock: 100118.8020568422\n", + "After hill transform: 0.9802864888802248\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 86,359.50\n", + "Adstocked value: 86,359.68\n", + "Saturated value: 0.9978\n", + "Final response: 27919.6252\n", + "Raw spend: 86359.50361979278\n", + "After adstock: 86359.68009038102\n", + "After hill transform: 0.997756956805665\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,107.00\n", + "Adstocked value: 15,108.22\n", + "Saturated value: 0.0007\n", + "Final response: 404.4139\n", + "Raw spend: 15107.001154548427\n", + "After adstock: 15108.22337677065\n", + "After hill transform: 0.0007487247580187254\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,805.34\n", + "Adstocked value: 72,805.67\n", + "Saturated value: 0.3860\n", + "Final response: 55156.6778\n", + "Raw spend: 72805.33942224314\n", + "After adstock: 72805.67275557647\n", + "After hill transform: 0.3859604663715116\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 100,118.47\n", + "Adstocked value: 100,118.80\n", + "Saturated value: 0.9803\n", + "Final response: 65851.2696\n", + "Raw spend: 100118.46872350888\n", + "After adstock: 100118.8020568422\n", + "After hill transform: 0.9802864888802248\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 86,359.50\n", + "Adstocked value: 86,359.68\n", + "Saturated value: 0.9978\n", + "Final response: 27919.6252\n", + "Raw spend: 86359.50361979278\n", + "After adstock: 86359.68009038102\n", + "After hill transform: 0.997756956805665\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,245.36\n", + "Adstocked value: 16,246.58\n", + "Saturated value: 0.0009\n", + "Final response: 502.6734\n", + "Raw spend: 16245.358460282332\n", + "After adstock: 16246.580682504555\n", + "After hill transform: 0.0009306407022068046\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,466.26\n", + "Adstocked value: 73,466.59\n", + "Saturated value: 0.3872\n", + "Final response: 55336.2866\n", + "Raw spend: 73466.26062942711\n", + "After adstock: 73466.59396276044\n", + "After hill transform: 0.3872172841425073\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 89,822.18\n", + "Adstocked value: 89,822.51\n", + "Saturated value: 0.9739\n", + "Final response: 65424.7743\n", + "Raw spend: 89822.17675460925\n", + "After adstock: 89822.51008794257\n", + "After hill transform: 0.9739375209935758\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 94,338.11\n", + "Adstocked value: 94,338.29\n", + "Saturated value: 0.9982\n", + "Final response: 27933.2521\n", + "Raw spend: 94338.11297231153\n", + "After adstock: 94338.28944289977\n", + "After hill transform: 0.998243939215075\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,245.36\n", + "Adstocked value: 16,246.58\n", + "Saturated value: 0.0009\n", + "Final response: 502.6734\n", + "Raw spend: 16245.358460282332\n", + "After adstock: 16246.580682504555\n", + "After hill transform: 0.0009306407022068046\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,466.26\n", + "Adstocked value: 73,466.59\n", + "Saturated value: 0.3872\n", + "Final response: 55336.2866\n", + "Raw spend: 73466.26062942711\n", + "After adstock: 73466.59396276044\n", + "After hill transform: 0.3872172841425073\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 89,822.18\n", + "Adstocked value: 89,822.51\n", + "Saturated value: 0.9739\n", + "Final response: 65424.7743\n", + "Raw spend: 89822.17675460925\n", + "After adstock: 89822.51008794257\n", + "After hill transform: 0.9739375209935758\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 94,338.11\n", + "Adstocked value: 94,338.29\n", + "Saturated value: 0.9982\n", + "Final response: 27933.2521\n", + "Raw spend: 94338.11297231153\n", + "After adstock: 94338.28944289977\n", + "After hill transform: 0.998243939215075\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,245.36\n", + "Adstocked value: 16,246.58\n", + "Saturated value: 0.0009\n", + "Final response: 502.6734\n", + "Raw spend: 16245.358460297233\n", + "After adstock: 16246.580682519456\n", + "After hill transform: 0.00093064070220936\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,466.26\n", + "Adstocked value: 73,466.59\n", + "Saturated value: 0.3872\n", + "Final response: 55336.2866\n", + "Raw spend: 73466.26062942711\n", + "After adstock: 73466.59396276044\n", + "After hill transform: 0.3872172841425073\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 89,822.18\n", + "Adstocked value: 89,822.51\n", + "Saturated value: 0.9739\n", + "Final response: 65424.7743\n", + "Raw spend: 89822.17675460925\n", + "After adstock: 89822.51008794257\n", + "After hill transform: 0.9739375209935758\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 94,338.11\n", + "Adstocked value: 94,338.29\n", + "Saturated value: 0.9982\n", + "Final response: 27933.2521\n", + "Raw spend: 94338.11297231153\n", + "After adstock: 94338.28944289977\n", + "After hill transform: 0.998243939215075\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,245.36\n", + "Adstocked value: 16,246.58\n", + "Saturated value: 0.0009\n", + "Final response: 502.6734\n", + "Raw spend: 16245.358460282332\n", + "After adstock: 16246.580682504555\n", + "After hill transform: 0.0009306407022068046\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,466.26\n", + "Adstocked value: 73,466.59\n", + "Saturated value: 0.3872\n", + "Final response: 55336.2866\n", + "Raw spend: 73466.26062944201\n", + "After adstock: 73466.59396277534\n", + "After hill transform: 0.3872172841425355\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 89,822.18\n", + "Adstocked value: 89,822.51\n", + "Saturated value: 0.9739\n", + "Final response: 65424.7743\n", + "Raw spend: 89822.17675460925\n", + "After adstock: 89822.51008794257\n", + "After hill transform: 0.9739375209935758\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 94,338.11\n", + "Adstocked value: 94,338.29\n", + "Saturated value: 0.9982\n", + "Final response: 27933.2521\n", + "Raw spend: 94338.11297231153\n", + "After adstock: 94338.28944289977\n", + "After hill transform: 0.998243939215075\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,245.36\n", + "Adstocked value: 16,246.58\n", + "Saturated value: 0.0009\n", + "Final response: 502.6734\n", + "Raw spend: 16245.358460282332\n", + "After adstock: 16246.580682504555\n", + "After hill transform: 0.0009306407022068046\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,466.26\n", + "Adstocked value: 73,466.59\n", + "Saturated value: 0.3872\n", + "Final response: 55336.2866\n", + "Raw spend: 73466.26062942711\n", + "After adstock: 73466.59396276044\n", + "After hill transform: 0.3872172841425073\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 89,822.18\n", + "Adstocked value: 89,822.51\n", + "Saturated value: 0.9739\n", + "Final response: 65424.7743\n", + "Raw spend: 89822.17675462415\n", + "After adstock: 89822.51008795747\n", + "After hill transform: 0.9739375209935869\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 94,338.11\n", + "Adstocked value: 94,338.29\n", + "Saturated value: 0.9982\n", + "Final response: 27933.2521\n", + "Raw spend: 94338.11297231153\n", + "After adstock: 94338.28944289977\n", + "After hill transform: 0.998243939215075\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,245.36\n", + "Adstocked value: 16,246.58\n", + "Saturated value: 0.0009\n", + "Final response: 502.6734\n", + "Raw spend: 16245.358460282332\n", + "After adstock: 16246.580682504555\n", + "After hill transform: 0.0009306407022068046\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,466.26\n", + "Adstocked value: 73,466.59\n", + "Saturated value: 0.3872\n", + "Final response: 55336.2866\n", + "Raw spend: 73466.26062942711\n", + "After adstock: 73466.59396276044\n", + "After hill transform: 0.3872172841425073\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 89,822.18\n", + "Adstocked value: 89,822.51\n", + "Saturated value: 0.9739\n", + "Final response: 65424.7743\n", + "Raw spend: 89822.17675460925\n", + "After adstock: 89822.51008794257\n", + "After hill transform: 0.9739375209935758\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 94,338.11\n", + "Adstocked value: 94,338.29\n", + "Saturated value: 0.9982\n", + "Final response: 27933.2521\n", + "Raw spend: 94338.11297232643\n", + "After adstock: 94338.28944291467\n", + "After hill transform: 0.9982439392150757\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,245.36\n", + "Adstocked value: 16,246.58\n", + "Saturated value: 0.0009\n", + "Final response: 502.6734\n", + "Raw spend: 16245.358460282332\n", + "After adstock: 16246.580682504555\n", + "After hill transform: 0.0009306407022068046\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,466.26\n", + "Adstocked value: 73,466.59\n", + "Saturated value: 0.3872\n", + "Final response: 55336.2866\n", + "Raw spend: 73466.26062942711\n", + "After adstock: 73466.59396276044\n", + "After hill transform: 0.3872172841425073\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 89,822.18\n", + "Adstocked value: 89,822.51\n", + "Saturated value: 0.9739\n", + "Final response: 65424.7743\n", + "Raw spend: 89822.17675460925\n", + "After adstock: 89822.51008794257\n", + "After hill transform: 0.9739375209935758\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 94,338.11\n", + "Adstocked value: 94,338.29\n", + "Saturated value: 0.9982\n", + "Final response: 27933.2521\n", + "Raw spend: 94338.11297231153\n", + "After adstock: 94338.28944289977\n", + "After hill transform: 0.998243939215075\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,245.36\n", + "Adstocked value: 16,246.58\n", + "Saturated value: 0.0009\n", + "Final response: 502.6734\n", + "Raw spend: 16245.358460297233\n", + "After adstock: 16246.580682519456\n", + "After hill transform: 0.00093064070220936\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,466.26\n", + "Adstocked value: 73,466.59\n", + "Saturated value: 0.3872\n", + "Final response: 55336.2866\n", + "Raw spend: 73466.26062942711\n", + "After adstock: 73466.59396276044\n", + "After hill transform: 0.3872172841425073\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 89,822.18\n", + "Adstocked value: 89,822.51\n", + "Saturated value: 0.9739\n", + "Final response: 65424.7743\n", + "Raw spend: 89822.17675460925\n", + "After adstock: 89822.51008794257\n", + "After hill transform: 0.9739375209935758\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 94,338.11\n", + "Adstocked value: 94,338.29\n", + "Saturated value: 0.9982\n", + "Final response: 27933.2521\n", + "Raw spend: 94338.11297231153\n", + "After adstock: 94338.28944289977\n", + "After hill transform: 0.998243939215075\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,245.36\n", + "Adstocked value: 16,246.58\n", + "Saturated value: 0.0009\n", + "Final response: 502.6734\n", + "Raw spend: 16245.358460282332\n", + "After adstock: 16246.580682504555\n", + "After hill transform: 0.0009306407022068046\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,466.26\n", + "Adstocked value: 73,466.59\n", + "Saturated value: 0.3872\n", + "Final response: 55336.2866\n", + "Raw spend: 73466.26062944201\n", + "After adstock: 73466.59396277534\n", + "After hill transform: 0.3872172841425355\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 89,822.18\n", + "Adstocked value: 89,822.51\n", + "Saturated value: 0.9739\n", + "Final response: 65424.7743\n", + "Raw spend: 89822.17675460925\n", + "After adstock: 89822.51008794257\n", + "After hill transform: 0.9739375209935758\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 94,338.11\n", + "Adstocked value: 94,338.29\n", + "Saturated value: 0.9982\n", + "Final response: 27933.2521\n", + "Raw spend: 94338.11297231153\n", + "After adstock: 94338.28944289977\n", + "After hill transform: 0.998243939215075\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,245.36\n", + "Adstocked value: 16,246.58\n", + "Saturated value: 0.0009\n", + "Final response: 502.6734\n", + "Raw spend: 16245.358460282332\n", + "After adstock: 16246.580682504555\n", + "After hill transform: 0.0009306407022068046\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,466.26\n", + "Adstocked value: 73,466.59\n", + "Saturated value: 0.3872\n", + "Final response: 55336.2866\n", + "Raw spend: 73466.26062942711\n", + "After adstock: 73466.59396276044\n", + "After hill transform: 0.3872172841425073\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 89,822.18\n", + "Adstocked value: 89,822.51\n", + "Saturated value: 0.9739\n", + "Final response: 65424.7743\n", + "Raw spend: 89822.17675462415\n", + "After adstock: 89822.51008795747\n", + "After hill transform: 0.9739375209935869\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 94,338.11\n", + "Adstocked value: 94,338.29\n", + "Saturated value: 0.9982\n", + "Final response: 27933.2521\n", + "Raw spend: 94338.11297231153\n", + "After adstock: 94338.28944289977\n", + "After hill transform: 0.998243939215075\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,245.36\n", + "Adstocked value: 16,246.58\n", + "Saturated value: 0.0009\n", + "Final response: 502.6734\n", + "Raw spend: 16245.358460282332\n", + "After adstock: 16246.580682504555\n", + "After hill transform: 0.0009306407022068046\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,466.26\n", + "Adstocked value: 73,466.59\n", + "Saturated value: 0.3872\n", + "Final response: 55336.2866\n", + "Raw spend: 73466.26062942711\n", + "After adstock: 73466.59396276044\n", + "After hill transform: 0.3872172841425073\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 89,822.18\n", + "Adstocked value: 89,822.51\n", + "Saturated value: 0.9739\n", + "Final response: 65424.7743\n", + "Raw spend: 89822.17675460925\n", + "After adstock: 89822.51008794257\n", + "After hill transform: 0.9739375209935758\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 94,338.11\n", + "Adstocked value: 94,338.29\n", + "Saturated value: 0.9982\n", + "Final response: 27933.2521\n", + "Raw spend: 94338.11297232643\n", + "After adstock: 94338.28944291467\n", + "After hill transform: 0.9982439392150757\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,399.42\n", + "Adstocked value: 16,400.64\n", + "Saturated value: 0.0010\n", + "Final response: 517.0794\n", + "Raw spend: 16399.421500108107\n", + "After adstock: 16400.64372233033\n", + "After hill transform: 0.0009573116423715003\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,555.88\n", + "Adstocked value: 73,556.21\n", + "Saturated value: 0.3874\n", + "Final response: 55360.5332\n", + "Raw spend: 73555.88029265379\n", + "After adstock: 73556.21362598712\n", + "After hill transform: 0.3873869505441696\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 88,427.99\n", + "Adstocked value: 88,428.32\n", + "Saturated value: 0.9729\n", + "Final response: 65353.1663\n", + "Raw spend: 88427.99066068191\n", + "After adstock: 88428.32399401524\n", + "After hill transform: 0.9728715376869356\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 95,414.91\n", + "Adstocked value: 95,415.09\n", + "Saturated value: 0.9983\n", + "Final response: 27934.7732\n", + "Raw spend: 95414.91427637258\n", + "After adstock: 95415.09074696082\n", + "After hill transform: 0.9982982990683077\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,399.42\n", + "Adstocked value: 16,400.64\n", + "Saturated value: 0.0010\n", + "Final response: 517.0794\n", + "Raw spend: 16399.421500108107\n", + "After adstock: 16400.64372233033\n", + "After hill transform: 0.0009573116423715003\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,555.88\n", + "Adstocked value: 73,556.21\n", + "Saturated value: 0.3874\n", + "Final response: 55360.5332\n", + "Raw spend: 73555.88029265379\n", + "After adstock: 73556.21362598712\n", + "After hill transform: 0.3873869505441696\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 88,427.99\n", + "Adstocked value: 88,428.32\n", + "Saturated value: 0.9729\n", + "Final response: 65353.1663\n", + "Raw spend: 88427.99066068191\n", + "After adstock: 88428.32399401524\n", + "After hill transform: 0.9728715376869356\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 95,414.91\n", + "Adstocked value: 95,415.09\n", + "Saturated value: 0.9983\n", + "Final response: 27934.7732\n", + "Raw spend: 95414.91427637258\n", + "After adstock: 95415.09074696082\n", + "After hill transform: 0.9982982990683077\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,399.42\n", + "Adstocked value: 16,400.64\n", + "Saturated value: 0.0010\n", + "Final response: 517.0794\n", + "Raw spend: 16399.421500123008\n", + "After adstock: 16400.64372234523\n", + "After hill transform: 0.0009573116423741043\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,555.88\n", + "Adstocked value: 73,556.21\n", + "Saturated value: 0.3874\n", + "Final response: 55360.5332\n", + "Raw spend: 73555.88029265379\n", + "After adstock: 73556.21362598712\n", + "After hill transform: 0.3873869505441696\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 88,427.99\n", + "Adstocked value: 88,428.32\n", + "Saturated value: 0.9729\n", + "Final response: 65353.1663\n", + "Raw spend: 88427.99066068191\n", + "After adstock: 88428.32399401524\n", + "After hill transform: 0.9728715376869356\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 95,414.91\n", + "Adstocked value: 95,415.09\n", + "Saturated value: 0.9983\n", + "Final response: 27934.7732\n", + "Raw spend: 95414.91427637258\n", + "After adstock: 95415.09074696082\n", + "After hill transform: 0.9982982990683077\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,399.42\n", + "Adstocked value: 16,400.64\n", + "Saturated value: 0.0010\n", + "Final response: 517.0794\n", + "Raw spend: 16399.421500108107\n", + "After adstock: 16400.64372233033\n", + "After hill transform: 0.0009573116423715003\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,555.88\n", + "Adstocked value: 73,556.21\n", + "Saturated value: 0.3874\n", + "Final response: 55360.5332\n", + "Raw spend: 73555.88029266869\n", + "After adstock: 73556.21362600202\n", + "After hill transform: 0.38738695054419775\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 88,427.99\n", + "Adstocked value: 88,428.32\n", + "Saturated value: 0.9729\n", + "Final response: 65353.1663\n", + "Raw spend: 88427.99066068191\n", + "After adstock: 88428.32399401524\n", + "After hill transform: 0.9728715376869356\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 95,414.91\n", + "Adstocked value: 95,415.09\n", + "Saturated value: 0.9983\n", + "Final response: 27934.7732\n", + "Raw spend: 95414.91427637258\n", + "After adstock: 95415.09074696082\n", + "After hill transform: 0.9982982990683077\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,399.42\n", + "Adstocked value: 16,400.64\n", + "Saturated value: 0.0010\n", + "Final response: 517.0794\n", + "Raw spend: 16399.421500108107\n", + "After adstock: 16400.64372233033\n", + "After hill transform: 0.0009573116423715003\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,555.88\n", + "Adstocked value: 73,556.21\n", + "Saturated value: 0.3874\n", + "Final response: 55360.5332\n", + "Raw spend: 73555.88029265379\n", + "After adstock: 73556.21362598712\n", + "After hill transform: 0.3873869505441696\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 88,427.99\n", + "Adstocked value: 88,428.32\n", + "Saturated value: 0.9729\n", + "Final response: 65353.1663\n", + "Raw spend: 88427.99066069681\n", + "After adstock: 88428.32399403014\n", + "After hill transform: 0.9728715376869472\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 95,414.91\n", + "Adstocked value: 95,415.09\n", + "Saturated value: 0.9983\n", + "Final response: 27934.7732\n", + "Raw spend: 95414.91427637258\n", + "After adstock: 95415.09074696082\n", + "After hill transform: 0.9982982990683077\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,399.42\n", + "Adstocked value: 16,400.64\n", + "Saturated value: 0.0010\n", + "Final response: 517.0794\n", + "Raw spend: 16399.421500108107\n", + "After adstock: 16400.64372233033\n", + "After hill transform: 0.0009573116423715003\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,555.88\n", + "Adstocked value: 73,556.21\n", + "Saturated value: 0.3874\n", + "Final response: 55360.5332\n", + "Raw spend: 73555.88029265379\n", + "After adstock: 73556.21362598712\n", + "After hill transform: 0.3873869505441696\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 88,427.99\n", + "Adstocked value: 88,428.32\n", + "Saturated value: 0.9729\n", + "Final response: 65353.1663\n", + "Raw spend: 88427.99066068191\n", + "After adstock: 88428.32399401524\n", + "After hill transform: 0.9728715376869356\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 95,414.91\n", + "Adstocked value: 95,415.09\n", + "Saturated value: 0.9983\n", + "Final response: 27934.7732\n", + "Raw spend: 95414.91427638748\n", + "After adstock: 95415.09074697572\n", + "After hill transform: 0.9982982990683084\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,399.42\n", + "Adstocked value: 16,400.64\n", + "Saturated value: 0.0010\n", + "Final response: 517.0794\n", + "Raw spend: 16399.421500108107\n", + "After adstock: 16400.64372233033\n", + "After hill transform: 0.0009573116423715003\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,555.88\n", + "Adstocked value: 73,556.21\n", + "Saturated value: 0.3874\n", + "Final response: 55360.5332\n", + "Raw spend: 73555.88029265379\n", + "After adstock: 73556.21362598712\n", + "After hill transform: 0.3873869505441696\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 88,427.99\n", + "Adstocked value: 88,428.32\n", + "Saturated value: 0.9729\n", + "Final response: 65353.1663\n", + "Raw spend: 88427.99066068191\n", + "After adstock: 88428.32399401524\n", + "After hill transform: 0.9728715376869356\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 95,414.91\n", + "Adstocked value: 95,415.09\n", + "Saturated value: 0.9983\n", + "Final response: 27934.7732\n", + "Raw spend: 95414.91427637258\n", + "After adstock: 95415.09074696082\n", + "After hill transform: 0.9982982990683077\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,399.42\n", + "Adstocked value: 16,400.64\n", + "Saturated value: 0.0010\n", + "Final response: 517.0794\n", + "Raw spend: 16399.421500123008\n", + "After adstock: 16400.64372234523\n", + "After hill transform: 0.0009573116423741043\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,555.88\n", + "Adstocked value: 73,556.21\n", + "Saturated value: 0.3874\n", + "Final response: 55360.5332\n", + "Raw spend: 73555.88029265379\n", + "After adstock: 73556.21362598712\n", + "After hill transform: 0.3873869505441696\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 88,427.99\n", + "Adstocked value: 88,428.32\n", + "Saturated value: 0.9729\n", + "Final response: 65353.1663\n", + "Raw spend: 88427.99066068191\n", + "After adstock: 88428.32399401524\n", + "After hill transform: 0.9728715376869356\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 95,414.91\n", + "Adstocked value: 95,415.09\n", + "Saturated value: 0.9983\n", + "Final response: 27934.7732\n", + "Raw spend: 95414.91427637258\n", + "After adstock: 95415.09074696082\n", + "After hill transform: 0.9982982990683077\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,399.42\n", + "Adstocked value: 16,400.64\n", + "Saturated value: 0.0010\n", + "Final response: 517.0794\n", + "Raw spend: 16399.421500108107\n", + "After adstock: 16400.64372233033\n", + "After hill transform: 0.0009573116423715003\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,555.88\n", + "Adstocked value: 73,556.21\n", + "Saturated value: 0.3874\n", + "Final response: 55360.5332\n", + "Raw spend: 73555.88029266869\n", + "After adstock: 73556.21362600202\n", + "After hill transform: 0.38738695054419775\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 88,427.99\n", + "Adstocked value: 88,428.32\n", + "Saturated value: 0.9729\n", + "Final response: 65353.1663\n", + "Raw spend: 88427.99066068191\n", + "After adstock: 88428.32399401524\n", + "After hill transform: 0.9728715376869356\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 95,414.91\n", + "Adstocked value: 95,415.09\n", + "Saturated value: 0.9983\n", + "Final response: 27934.7732\n", + "Raw spend: 95414.91427637258\n", + "After adstock: 95415.09074696082\n", + "After hill transform: 0.9982982990683077\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,399.42\n", + "Adstocked value: 16,400.64\n", + "Saturated value: 0.0010\n", + "Final response: 517.0794\n", + "Raw spend: 16399.421500108107\n", + "After adstock: 16400.64372233033\n", + "After hill transform: 0.0009573116423715003\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,555.88\n", + "Adstocked value: 73,556.21\n", + "Saturated value: 0.3874\n", + "Final response: 55360.5332\n", + "Raw spend: 73555.88029265379\n", + "After adstock: 73556.21362598712\n", + "After hill transform: 0.3873869505441696\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 88,427.99\n", + "Adstocked value: 88,428.32\n", + "Saturated value: 0.9729\n", + "Final response: 65353.1663\n", + "Raw spend: 88427.99066069681\n", + "After adstock: 88428.32399403014\n", + "After hill transform: 0.9728715376869472\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 95,414.91\n", + "Adstocked value: 95,415.09\n", + "Saturated value: 0.9983\n", + "Final response: 27934.7732\n", + "Raw spend: 95414.91427637258\n", + "After adstock: 95415.09074696082\n", + "After hill transform: 0.9982982990683077\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,399.42\n", + "Adstocked value: 16,400.64\n", + "Saturated value: 0.0010\n", + "Final response: 517.0794\n", + "Raw spend: 16399.421500108107\n", + "After adstock: 16400.64372233033\n", + "After hill transform: 0.0009573116423715003\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,555.88\n", + "Adstocked value: 73,556.21\n", + "Saturated value: 0.3874\n", + "Final response: 55360.5332\n", + "Raw spend: 73555.88029265379\n", + "After adstock: 73556.21362598712\n", + "After hill transform: 0.3873869505441696\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 88,427.99\n", + "Adstocked value: 88,428.32\n", + "Saturated value: 0.9729\n", + "Final response: 65353.1663\n", + "Raw spend: 88427.99066068191\n", + "After adstock: 88428.32399401524\n", + "After hill transform: 0.9728715376869356\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 95,414.91\n", + "Adstocked value: 95,415.09\n", + "Saturated value: 0.9983\n", + "Final response: 27934.7732\n", + "Raw spend: 95414.91427638748\n", + "After adstock: 95415.09074697572\n", + "After hill transform: 0.9982982990683084\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,344.84\n", + "Adstocked value: 16,346.06\n", + "Saturated value: 0.0009\n", + "Final response: 511.9448\n", + "Raw spend: 16344.841730431643\n", + "After adstock: 16346.063952653865\n", + "After hill transform: 0.0009478056037205697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,524.41\n", + "Adstocked value: 73,524.75\n", + "Saturated value: 0.3873\n", + "Final response: 55352.0230\n", + "Raw spend: 73524.41423833446\n", + "After adstock: 73524.74757166779\n", + "After hill transform: 0.3873273999984726\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 88,920.90\n", + "Adstocked value: 88,921.23\n", + "Saturated value: 0.9733\n", + "Final response: 65378.9316\n", + "Raw spend: 88920.90014635191\n", + "After adstock: 88921.23347968524\n", + "After hill transform: 0.9732550896832065\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 95,028.70\n", + "Adstocked value: 95,028.87\n", + "Saturated value: 0.9983\n", + "Final response: 27934.2351\n", + "Raw spend: 95028.69832592484\n", + "After adstock: 95028.87479651308\n", + "After hill transform: 0.9982790683651713\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,344.84\n", + "Adstocked value: 16,346.06\n", + "Saturated value: 0.0009\n", + "Final response: 511.9448\n", + "Raw spend: 16344.841730431643\n", + "After adstock: 16346.063952653865\n", + "After hill transform: 0.0009478056037205697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,524.41\n", + "Adstocked value: 73,524.75\n", + "Saturated value: 0.3873\n", + "Final response: 55352.0230\n", + "Raw spend: 73524.41423833446\n", + "After adstock: 73524.74757166779\n", + "After hill transform: 0.3873273999984726\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 88,920.90\n", + "Adstocked value: 88,921.23\n", + "Saturated value: 0.9733\n", + "Final response: 65378.9316\n", + "Raw spend: 88920.90014635191\n", + "After adstock: 88921.23347968524\n", + "After hill transform: 0.9732550896832065\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 95,028.70\n", + "Adstocked value: 95,028.87\n", + "Saturated value: 0.9983\n", + "Final response: 27934.2351\n", + "Raw spend: 95028.69832592484\n", + "After adstock: 95028.87479651308\n", + "After hill transform: 0.9982790683651713\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,344.84\n", + "Adstocked value: 16,346.06\n", + "Saturated value: 0.0009\n", + "Final response: 511.9448\n", + "Raw spend: 16344.841730446544\n", + "After adstock: 16346.063952668766\n", + "After hill transform: 0.0009478056037231563\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,524.41\n", + "Adstocked value: 73,524.75\n", + "Saturated value: 0.3873\n", + "Final response: 55352.0230\n", + "Raw spend: 73524.41423833446\n", + "After adstock: 73524.74757166779\n", + "After hill transform: 0.3873273999984726\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 88,920.90\n", + "Adstocked value: 88,921.23\n", + "Saturated value: 0.9733\n", + "Final response: 65378.9316\n", + "Raw spend: 88920.90014635191\n", + "After adstock: 88921.23347968524\n", + "After hill transform: 0.9732550896832065\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 95,028.70\n", + "Adstocked value: 95,028.87\n", + "Saturated value: 0.9983\n", + "Final response: 27934.2351\n", + "Raw spend: 95028.69832592484\n", + "After adstock: 95028.87479651308\n", + "After hill transform: 0.9982790683651713\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,344.84\n", + "Adstocked value: 16,346.06\n", + "Saturated value: 0.0009\n", + "Final response: 511.9448\n", + "Raw spend: 16344.841730431643\n", + "After adstock: 16346.063952653865\n", + "After hill transform: 0.0009478056037205697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,524.41\n", + "Adstocked value: 73,524.75\n", + "Saturated value: 0.3873\n", + "Final response: 55352.0230\n", + "Raw spend: 73524.41423834936\n", + "After adstock: 73524.74757168269\n", + "After hill transform: 0.3873273999985008\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 88,920.90\n", + "Adstocked value: 88,921.23\n", + "Saturated value: 0.9733\n", + "Final response: 65378.9316\n", + "Raw spend: 88920.90014635191\n", + "After adstock: 88921.23347968524\n", + "After hill transform: 0.9732550896832065\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 95,028.70\n", + "Adstocked value: 95,028.87\n", + "Saturated value: 0.9983\n", + "Final response: 27934.2351\n", + "Raw spend: 95028.69832592484\n", + "After adstock: 95028.87479651308\n", + "After hill transform: 0.9982790683651713\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,344.84\n", + "Adstocked value: 16,346.06\n", + "Saturated value: 0.0009\n", + "Final response: 511.9448\n", + "Raw spend: 16344.841730431643\n", + "After adstock: 16346.063952653865\n", + "After hill transform: 0.0009478056037205697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,524.41\n", + "Adstocked value: 73,524.75\n", + "Saturated value: 0.3873\n", + "Final response: 55352.0230\n", + "Raw spend: 73524.41423833446\n", + "After adstock: 73524.74757166779\n", + "After hill transform: 0.3873273999984726\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 88,920.90\n", + "Adstocked value: 88,921.23\n", + "Saturated value: 0.9733\n", + "Final response: 65378.9316\n", + "Raw spend: 88920.90014636681\n", + "After adstock: 88921.23347970014\n", + "After hill transform: 0.973255089683218\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 95,028.70\n", + "Adstocked value: 95,028.87\n", + "Saturated value: 0.9983\n", + "Final response: 27934.2351\n", + "Raw spend: 95028.69832592484\n", + "After adstock: 95028.87479651308\n", + "After hill transform: 0.9982790683651713\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,344.84\n", + "Adstocked value: 16,346.06\n", + "Saturated value: 0.0009\n", + "Final response: 511.9448\n", + "Raw spend: 16344.841730431643\n", + "After adstock: 16346.063952653865\n", + "After hill transform: 0.0009478056037205697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,524.41\n", + "Adstocked value: 73,524.75\n", + "Saturated value: 0.3873\n", + "Final response: 55352.0230\n", + "Raw spend: 73524.41423833446\n", + "After adstock: 73524.74757166779\n", + "After hill transform: 0.3873273999984726\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 88,920.90\n", + "Adstocked value: 88,921.23\n", + "Saturated value: 0.9733\n", + "Final response: 65378.9316\n", + "Raw spend: 88920.90014635191\n", + "After adstock: 88921.23347968524\n", + "After hill transform: 0.9732550896832065\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 95,028.70\n", + "Adstocked value: 95,028.87\n", + "Saturated value: 0.9983\n", + "Final response: 27934.2351\n", + "Raw spend: 95028.69832593974\n", + "After adstock: 95028.87479652798\n", + "After hill transform: 0.998279068365172\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,344.84\n", + "Adstocked value: 16,346.06\n", + "Saturated value: 0.0009\n", + "Final response: 511.9448\n", + "Raw spend: 16344.841730431643\n", + "After adstock: 16346.063952653865\n", + "After hill transform: 0.0009478056037205697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,524.41\n", + "Adstocked value: 73,524.75\n", + "Saturated value: 0.3873\n", + "Final response: 55352.0230\n", + "Raw spend: 73524.41423833446\n", + "After adstock: 73524.74757166779\n", + "After hill transform: 0.3873273999984726\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 88,920.90\n", + "Adstocked value: 88,921.23\n", + "Saturated value: 0.9733\n", + "Final response: 65378.9316\n", + "Raw spend: 88920.90014635191\n", + "After adstock: 88921.23347968524\n", + "After hill transform: 0.9732550896832065\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 95,028.70\n", + "Adstocked value: 95,028.87\n", + "Saturated value: 0.9983\n", + "Final response: 27934.2351\n", + "Raw spend: 95028.69832592484\n", + "After adstock: 95028.87479651308\n", + "After hill transform: 0.9982790683651713\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,344.84\n", + "Adstocked value: 16,346.06\n", + "Saturated value: 0.0009\n", + "Final response: 511.9448\n", + "Raw spend: 16344.841730446544\n", + "After adstock: 16346.063952668766\n", + "After hill transform: 0.0009478056037231563\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,524.41\n", + "Adstocked value: 73,524.75\n", + "Saturated value: 0.3873\n", + "Final response: 55352.0230\n", + "Raw spend: 73524.41423833446\n", + "After adstock: 73524.74757166779\n", + "After hill transform: 0.3873273999984726\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 88,920.90\n", + "Adstocked value: 88,921.23\n", + "Saturated value: 0.9733\n", + "Final response: 65378.9316\n", + "Raw spend: 88920.90014635191\n", + "After adstock: 88921.23347968524\n", + "After hill transform: 0.9732550896832065\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 95,028.70\n", + "Adstocked value: 95,028.87\n", + "Saturated value: 0.9983\n", + "Final response: 27934.2351\n", + "Raw spend: 95028.69832592484\n", + "After adstock: 95028.87479651308\n", + "After hill transform: 0.9982790683651713\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,344.84\n", + "Adstocked value: 16,346.06\n", + "Saturated value: 0.0009\n", + "Final response: 511.9448\n", + "Raw spend: 16344.841730431643\n", + "After adstock: 16346.063952653865\n", + "After hill transform: 0.0009478056037205697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,524.41\n", + "Adstocked value: 73,524.75\n", + "Saturated value: 0.3873\n", + "Final response: 55352.0230\n", + "Raw spend: 73524.41423834936\n", + "After adstock: 73524.74757168269\n", + "After hill transform: 0.3873273999985008\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 88,920.90\n", + "Adstocked value: 88,921.23\n", + "Saturated value: 0.9733\n", + "Final response: 65378.9316\n", + "Raw spend: 88920.90014635191\n", + "After adstock: 88921.23347968524\n", + "After hill transform: 0.9732550896832065\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 95,028.70\n", + "Adstocked value: 95,028.87\n", + "Saturated value: 0.9983\n", + "Final response: 27934.2351\n", + "Raw spend: 95028.69832592484\n", + "After adstock: 95028.87479651308\n", + "After hill transform: 0.9982790683651713\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,344.84\n", + "Adstocked value: 16,346.06\n", + "Saturated value: 0.0009\n", + "Final response: 511.9448\n", + "Raw spend: 16344.841730431643\n", + "After adstock: 16346.063952653865\n", + "After hill transform: 0.0009478056037205697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,524.41\n", + "Adstocked value: 73,524.75\n", + "Saturated value: 0.3873\n", + "Final response: 55352.0230\n", + "Raw spend: 73524.41423833446\n", + "After adstock: 73524.74757166779\n", + "After hill transform: 0.3873273999984726\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 88,920.90\n", + "Adstocked value: 88,921.23\n", + "Saturated value: 0.9733\n", + "Final response: 65378.9316\n", + "Raw spend: 88920.90014636681\n", + "After adstock: 88921.23347970014\n", + "After hill transform: 0.973255089683218\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 95,028.70\n", + "Adstocked value: 95,028.87\n", + "Saturated value: 0.9983\n", + "Final response: 27934.2351\n", + "Raw spend: 95028.69832592484\n", + "After adstock: 95028.87479651308\n", + "After hill transform: 0.9982790683651713\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,344.84\n", + "Adstocked value: 16,346.06\n", + "Saturated value: 0.0009\n", + "Final response: 511.9448\n", + "Raw spend: 16344.841730431643\n", + "After adstock: 16346.063952653865\n", + "After hill transform: 0.0009478056037205697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,524.41\n", + "Adstocked value: 73,524.75\n", + "Saturated value: 0.3873\n", + "Final response: 55352.0230\n", + "Raw spend: 73524.41423833446\n", + "After adstock: 73524.74757166779\n", + "After hill transform: 0.3873273999984726\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 88,920.90\n", + "Adstocked value: 88,921.23\n", + "Saturated value: 0.9733\n", + "Final response: 65378.9316\n", + "Raw spend: 88920.90014635191\n", + "After adstock: 88921.23347968524\n", + "After hill transform: 0.9732550896832065\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 95,028.70\n", + "Adstocked value: 95,028.87\n", + "Saturated value: 0.9983\n", + "Final response: 27934.2351\n", + "Raw spend: 95028.69832593974\n", + "After adstock: 95028.87479652798\n", + "After hill transform: 0.998279068365172\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,163.03\n", + "Adstocked value: 16,164.26\n", + "Saturated value: 0.0009\n", + "Final response: 495.0861\n", + "Raw spend: 16163.033443284248\n", + "After adstock: 16164.25566550647\n", + "After hill transform: 0.0009165936322661365\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,421.40\n", + "Adstocked value: 73,421.73\n", + "Saturated value: 0.3871\n", + "Final response: 55324.1401\n", + "Raw spend: 73421.40059574341\n", + "After adstock: 73421.73392907674\n", + "After hill transform: 0.38713228844005576\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 90,556.44\n", + "Adstocked value: 90,556.77\n", + "Saturated value: 0.9745\n", + "Final response: 65460.9507\n", + "Raw spend: 90556.43554788479\n", + "After adstock: 90556.76888121811\n", + "After hill transform: 0.9744760561279119\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 93,712.45\n", + "Adstocked value: 93,712.63\n", + "Saturated value: 0.9982\n", + "Final response: 27932.3378\n", + "Raw spend: 93712.4539526644\n", + "After adstock: 93712.63042325263\n", + "After hill transform: 0.9982112659932963\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,163.03\n", + "Adstocked value: 16,164.26\n", + "Saturated value: 0.0009\n", + "Final response: 495.0861\n", + "Raw spend: 16163.033443284248\n", + "After adstock: 16164.25566550647\n", + "After hill transform: 0.0009165936322661365\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,421.40\n", + "Adstocked value: 73,421.73\n", + "Saturated value: 0.3871\n", + "Final response: 55324.1401\n", + "Raw spend: 73421.40059574341\n", + "After adstock: 73421.73392907674\n", + "After hill transform: 0.38713228844005576\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 90,556.44\n", + "Adstocked value: 90,556.77\n", + "Saturated value: 0.9745\n", + "Final response: 65460.9507\n", + "Raw spend: 90556.43554788479\n", + "After adstock: 90556.76888121811\n", + "After hill transform: 0.9744760561279119\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 93,712.45\n", + "Adstocked value: 93,712.63\n", + "Saturated value: 0.9982\n", + "Final response: 27932.3378\n", + "Raw spend: 93712.4539526644\n", + "After adstock: 93712.63042325263\n", + "After hill transform: 0.9982112659932963\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,163.03\n", + "Adstocked value: 16,164.26\n", + "Saturated value: 0.0009\n", + "Final response: 495.0861\n", + "Raw spend: 16163.03344329915\n", + "After adstock: 16164.255665521372\n", + "After hill transform: 0.0009165936322686664\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,421.40\n", + "Adstocked value: 73,421.73\n", + "Saturated value: 0.3871\n", + "Final response: 55324.1401\n", + "Raw spend: 73421.40059574341\n", + "After adstock: 73421.73392907674\n", + "After hill transform: 0.38713228844005576\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 90,556.44\n", + "Adstocked value: 90,556.77\n", + "Saturated value: 0.9745\n", + "Final response: 65460.9507\n", + "Raw spend: 90556.43554788479\n", + "After adstock: 90556.76888121811\n", + "After hill transform: 0.9744760561279119\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 93,712.45\n", + "Adstocked value: 93,712.63\n", + "Saturated value: 0.9982\n", + "Final response: 27932.3378\n", + "Raw spend: 93712.4539526644\n", + "After adstock: 93712.63042325263\n", + "After hill transform: 0.9982112659932963\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,163.03\n", + "Adstocked value: 16,164.26\n", + "Saturated value: 0.0009\n", + "Final response: 495.0861\n", + "Raw spend: 16163.033443284248\n", + "After adstock: 16164.25566550647\n", + "After hill transform: 0.0009165936322661365\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,421.40\n", + "Adstocked value: 73,421.73\n", + "Saturated value: 0.3871\n", + "Final response: 55324.1401\n", + "Raw spend: 73421.40059575831\n", + "After adstock: 73421.73392909164\n", + "After hill transform: 0.38713228844008396\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 90,556.44\n", + "Adstocked value: 90,556.77\n", + "Saturated value: 0.9745\n", + "Final response: 65460.9507\n", + "Raw spend: 90556.43554788479\n", + "After adstock: 90556.76888121811\n", + "After hill transform: 0.9744760561279119\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 93,712.45\n", + "Adstocked value: 93,712.63\n", + "Saturated value: 0.9982\n", + "Final response: 27932.3378\n", + "Raw spend: 93712.4539526644\n", + "After adstock: 93712.63042325263\n", + "After hill transform: 0.9982112659932963\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,163.03\n", + "Adstocked value: 16,164.26\n", + "Saturated value: 0.0009\n", + "Final response: 495.0861\n", + "Raw spend: 16163.033443284248\n", + "After adstock: 16164.25566550647\n", + "After hill transform: 0.0009165936322661365\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,421.40\n", + "Adstocked value: 73,421.73\n", + "Saturated value: 0.3871\n", + "Final response: 55324.1401\n", + "Raw spend: 73421.40059574341\n", + "After adstock: 73421.73392907674\n", + "After hill transform: 0.38713228844005576\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 90,556.44\n", + "Adstocked value: 90,556.77\n", + "Saturated value: 0.9745\n", + "Final response: 65460.9507\n", + "Raw spend: 90556.43554789969\n", + "After adstock: 90556.76888123302\n", + "After hill transform: 0.9744760561279227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 93,712.45\n", + "Adstocked value: 93,712.63\n", + "Saturated value: 0.9982\n", + "Final response: 27932.3378\n", + "Raw spend: 93712.4539526644\n", + "After adstock: 93712.63042325263\n", + "After hill transform: 0.9982112659932963\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,163.03\n", + "Adstocked value: 16,164.26\n", + "Saturated value: 0.0009\n", + "Final response: 495.0861\n", + "Raw spend: 16163.033443284248\n", + "After adstock: 16164.25566550647\n", + "After hill transform: 0.0009165936322661365\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,421.40\n", + "Adstocked value: 73,421.73\n", + "Saturated value: 0.3871\n", + "Final response: 55324.1401\n", + "Raw spend: 73421.40059574341\n", + "After adstock: 73421.73392907674\n", + "After hill transform: 0.38713228844005576\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 90,556.44\n", + "Adstocked value: 90,556.77\n", + "Saturated value: 0.9745\n", + "Final response: 65460.9507\n", + "Raw spend: 90556.43554788479\n", + "After adstock: 90556.76888121811\n", + "After hill transform: 0.9744760561279119\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 93,712.45\n", + "Adstocked value: 93,712.63\n", + "Saturated value: 0.9982\n", + "Final response: 27932.3378\n", + "Raw spend: 93712.4539526793\n", + "After adstock: 93712.63042326753\n", + "After hill transform: 0.9982112659932971\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,163.03\n", + "Adstocked value: 16,164.26\n", + "Saturated value: 0.0009\n", + "Final response: 495.0861\n", + "Raw spend: 16163.033443284248\n", + "After adstock: 16164.25566550647\n", + "After hill transform: 0.0009165936322661365\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,421.40\n", + "Adstocked value: 73,421.73\n", + "Saturated value: 0.3871\n", + "Final response: 55324.1401\n", + "Raw spend: 73421.40059574341\n", + "After adstock: 73421.73392907674\n", + "After hill transform: 0.38713228844005576\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 90,556.44\n", + "Adstocked value: 90,556.77\n", + "Saturated value: 0.9745\n", + "Final response: 65460.9507\n", + "Raw spend: 90556.43554788479\n", + "After adstock: 90556.76888121811\n", + "After hill transform: 0.9744760561279119\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 93,712.45\n", + "Adstocked value: 93,712.63\n", + "Saturated value: 0.9982\n", + "Final response: 27932.3378\n", + "Raw spend: 93712.4539526644\n", + "After adstock: 93712.63042325263\n", + "After hill transform: 0.9982112659932963\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,163.03\n", + "Adstocked value: 16,164.26\n", + "Saturated value: 0.0009\n", + "Final response: 495.0861\n", + "Raw spend: 16163.03344329915\n", + "After adstock: 16164.255665521372\n", + "After hill transform: 0.0009165936322686664\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,421.40\n", + "Adstocked value: 73,421.73\n", + "Saturated value: 0.3871\n", + "Final response: 55324.1401\n", + "Raw spend: 73421.40059574341\n", + "After adstock: 73421.73392907674\n", + "After hill transform: 0.38713228844005576\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 90,556.44\n", + "Adstocked value: 90,556.77\n", + "Saturated value: 0.9745\n", + "Final response: 65460.9507\n", + "Raw spend: 90556.43554788479\n", + "After adstock: 90556.76888121811\n", + "After hill transform: 0.9744760561279119\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 93,712.45\n", + "Adstocked value: 93,712.63\n", + "Saturated value: 0.9982\n", + "Final response: 27932.3378\n", + "Raw spend: 93712.4539526644\n", + "After adstock: 93712.63042325263\n", + "After hill transform: 0.9982112659932963\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,163.03\n", + "Adstocked value: 16,164.26\n", + "Saturated value: 0.0009\n", + "Final response: 495.0861\n", + "Raw spend: 16163.033443284248\n", + "After adstock: 16164.25566550647\n", + "After hill transform: 0.0009165936322661365\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,421.40\n", + "Adstocked value: 73,421.73\n", + "Saturated value: 0.3871\n", + "Final response: 55324.1401\n", + "Raw spend: 73421.40059575831\n", + "After adstock: 73421.73392909164\n", + "After hill transform: 0.38713228844008396\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 90,556.44\n", + "Adstocked value: 90,556.77\n", + "Saturated value: 0.9745\n", + "Final response: 65460.9507\n", + "Raw spend: 90556.43554788479\n", + "After adstock: 90556.76888121811\n", + "After hill transform: 0.9744760561279119\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 93,712.45\n", + "Adstocked value: 93,712.63\n", + "Saturated value: 0.9982\n", + "Final response: 27932.3378\n", + "Raw spend: 93712.4539526644\n", + "After adstock: 93712.63042325263\n", + "After hill transform: 0.9982112659932963\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,163.03\n", + "Adstocked value: 16,164.26\n", + "Saturated value: 0.0009\n", + "Final response: 495.0861\n", + "Raw spend: 16163.033443284248\n", + "After adstock: 16164.25566550647\n", + "After hill transform: 0.0009165936322661365\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,421.40\n", + "Adstocked value: 73,421.73\n", + "Saturated value: 0.3871\n", + "Final response: 55324.1401\n", + "Raw spend: 73421.40059574341\n", + "After adstock: 73421.73392907674\n", + "After hill transform: 0.38713228844005576\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 90,556.44\n", + "Adstocked value: 90,556.77\n", + "Saturated value: 0.9745\n", + "Final response: 65460.9507\n", + "Raw spend: 90556.43554789969\n", + "After adstock: 90556.76888123302\n", + "After hill transform: 0.9744760561279227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 93,712.45\n", + "Adstocked value: 93,712.63\n", + "Saturated value: 0.9982\n", + "Final response: 27932.3378\n", + "Raw spend: 93712.4539526644\n", + "After adstock: 93712.63042325263\n", + "After hill transform: 0.9982112659932963\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 16,163.03\n", + "Adstocked value: 16,164.26\n", + "Saturated value: 0.0009\n", + "Final response: 495.0861\n", + "Raw spend: 16163.033443284248\n", + "After adstock: 16164.25566550647\n", + "After hill transform: 0.0009165936322661365\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,421.40\n", + "Adstocked value: 73,421.73\n", + "Saturated value: 0.3871\n", + "Final response: 55324.1401\n", + "Raw spend: 73421.40059574341\n", + "After adstock: 73421.73392907674\n", + "After hill transform: 0.38713228844005576\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 90,556.44\n", + "Adstocked value: 90,556.77\n", + "Saturated value: 0.9745\n", + "Final response: 65460.9507\n", + "Raw spend: 90556.43554788479\n", + "After adstock: 90556.76888121811\n", + "After hill transform: 0.9744760561279119\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 93,712.45\n", + "Adstocked value: 93,712.63\n", + "Saturated value: 0.9982\n", + "Final response: 27932.3378\n", + "Raw spend: 93712.4539526793\n", + "After adstock: 93712.63042326753\n", + "After hill transform: 0.9982112659932971\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,777.15\n", + "Adstocked value: 15,778.38\n", + "Saturated value: 0.0009\n", + "Final response: 460.5362\n", + "Raw spend: 15777.153905782085\n", + "After adstock: 15778.376128004307\n", + "After hill transform: 0.0008526286956962915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,200.33\n", + "Adstocked value: 73,200.66\n", + "Saturated value: 0.3867\n", + "Final response: 55264.1869\n", + "Raw spend: 73200.32711195828\n", + "After adstock: 73200.6604452916\n", + "After hill transform: 0.3867127642839012\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 94,037.60\n", + "Adstocked value: 94,037.94\n", + "Saturated value: 0.9768\n", + "Final response: 65619.2793\n", + "Raw spend: 94037.60456049339\n", + "After adstock: 94037.93789382672\n", + "After hill transform: 0.9768329949314437\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 90,965.27\n", + "Adstocked value: 90,965.44\n", + "Saturated value: 0.9981\n", + "Final response: 27928.0376\n", + "Raw spend: 90965.26755262789\n", + "After adstock: 90965.44402321613\n", + "After hill transform: 0.9980575884303512\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,777.15\n", + "Adstocked value: 15,778.38\n", + "Saturated value: 0.0009\n", + "Final response: 460.5362\n", + "Raw spend: 15777.153905782085\n", + "After adstock: 15778.376128004307\n", + "After hill transform: 0.0008526286956962915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,200.33\n", + "Adstocked value: 73,200.66\n", + "Saturated value: 0.3867\n", + "Final response: 55264.1869\n", + "Raw spend: 73200.32711195828\n", + "After adstock: 73200.6604452916\n", + "After hill transform: 0.3867127642839012\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 94,037.60\n", + "Adstocked value: 94,037.94\n", + "Saturated value: 0.9768\n", + "Final response: 65619.2793\n", + "Raw spend: 94037.60456049339\n", + "After adstock: 94037.93789382672\n", + "After hill transform: 0.9768329949314437\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 90,965.27\n", + "Adstocked value: 90,965.44\n", + "Saturated value: 0.9981\n", + "Final response: 27928.0376\n", + "Raw spend: 90965.26755262789\n", + "After adstock: 90965.44402321613\n", + "After hill transform: 0.9980575884303512\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,777.15\n", + "Adstocked value: 15,778.38\n", + "Saturated value: 0.0009\n", + "Final response: 460.5362\n", + "Raw spend: 15777.153905796986\n", + "After adstock: 15778.376128019208\n", + "After hill transform: 0.0008526286956987023\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,200.33\n", + "Adstocked value: 73,200.66\n", + "Saturated value: 0.3867\n", + "Final response: 55264.1869\n", + "Raw spend: 73200.32711195828\n", + "After adstock: 73200.6604452916\n", + "After hill transform: 0.3867127642839012\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 94,037.60\n", + "Adstocked value: 94,037.94\n", + "Saturated value: 0.9768\n", + "Final response: 65619.2793\n", + "Raw spend: 94037.60456049339\n", + "After adstock: 94037.93789382672\n", + "After hill transform: 0.9768329949314437\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 90,965.27\n", + "Adstocked value: 90,965.44\n", + "Saturated value: 0.9981\n", + "Final response: 27928.0376\n", + "Raw spend: 90965.26755262789\n", + "After adstock: 90965.44402321613\n", + "After hill transform: 0.9980575884303512\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,777.15\n", + "Adstocked value: 15,778.38\n", + "Saturated value: 0.0009\n", + "Final response: 460.5362\n", + "Raw spend: 15777.153905782085\n", + "After adstock: 15778.376128004307\n", + "After hill transform: 0.0008526286956962915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,200.33\n", + "Adstocked value: 73,200.66\n", + "Saturated value: 0.3867\n", + "Final response: 55264.1869\n", + "Raw spend: 73200.32711197318\n", + "After adstock: 73200.66044530651\n", + "After hill transform: 0.38671276428392953\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 94,037.60\n", + "Adstocked value: 94,037.94\n", + "Saturated value: 0.9768\n", + "Final response: 65619.2793\n", + "Raw spend: 94037.60456049339\n", + "After adstock: 94037.93789382672\n", + "After hill transform: 0.9768329949314437\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 90,965.27\n", + "Adstocked value: 90,965.44\n", + "Saturated value: 0.9981\n", + "Final response: 27928.0376\n", + "Raw spend: 90965.26755262789\n", + "After adstock: 90965.44402321613\n", + "After hill transform: 0.9980575884303512\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,777.15\n", + "Adstocked value: 15,778.38\n", + "Saturated value: 0.0009\n", + "Final response: 460.5362\n", + "Raw spend: 15777.153905782085\n", + "After adstock: 15778.376128004307\n", + "After hill transform: 0.0008526286956962915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,200.33\n", + "Adstocked value: 73,200.66\n", + "Saturated value: 0.3867\n", + "Final response: 55264.1869\n", + "Raw spend: 73200.32711195828\n", + "After adstock: 73200.6604452916\n", + "After hill transform: 0.3867127642839012\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 94,037.60\n", + "Adstocked value: 94,037.94\n", + "Saturated value: 0.9768\n", + "Final response: 65619.2793\n", + "Raw spend: 94037.60456050829\n", + "After adstock: 94037.93789384162\n", + "After hill transform: 0.9768329949314531\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 90,965.27\n", + "Adstocked value: 90,965.44\n", + "Saturated value: 0.9981\n", + "Final response: 27928.0376\n", + "Raw spend: 90965.26755262789\n", + "After adstock: 90965.44402321613\n", + "After hill transform: 0.9980575884303512\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,777.15\n", + "Adstocked value: 15,778.38\n", + "Saturated value: 0.0009\n", + "Final response: 460.5362\n", + "Raw spend: 15777.153905782085\n", + "After adstock: 15778.376128004307\n", + "After hill transform: 0.0008526286956962915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,200.33\n", + "Adstocked value: 73,200.66\n", + "Saturated value: 0.3867\n", + "Final response: 55264.1869\n", + "Raw spend: 73200.32711195828\n", + "After adstock: 73200.6604452916\n", + "After hill transform: 0.3867127642839012\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 94,037.60\n", + "Adstocked value: 94,037.94\n", + "Saturated value: 0.9768\n", + "Final response: 65619.2793\n", + "Raw spend: 94037.60456049339\n", + "After adstock: 94037.93789382672\n", + "After hill transform: 0.9768329949314437\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 90,965.27\n", + "Adstocked value: 90,965.44\n", + "Saturated value: 0.9981\n", + "Final response: 27928.0376\n", + "Raw spend: 90965.26755264279\n", + "After adstock: 90965.44402323103\n", + "After hill transform: 0.998057588430352\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,777.15\n", + "Adstocked value: 15,778.38\n", + "Saturated value: 0.0009\n", + "Final response: 460.5362\n", + "Raw spend: 15777.153905782085\n", + "After adstock: 15778.376128004307\n", + "After hill transform: 0.0008526286956962915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,200.33\n", + "Adstocked value: 73,200.66\n", + "Saturated value: 0.3867\n", + "Final response: 55264.1869\n", + "Raw spend: 73200.32711195828\n", + "After adstock: 73200.6604452916\n", + "After hill transform: 0.3867127642839012\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 94,037.60\n", + "Adstocked value: 94,037.94\n", + "Saturated value: 0.9768\n", + "Final response: 65619.2793\n", + "Raw spend: 94037.60456049339\n", + "After adstock: 94037.93789382672\n", + "After hill transform: 0.9768329949314437\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 90,965.27\n", + "Adstocked value: 90,965.44\n", + "Saturated value: 0.9981\n", + "Final response: 27928.0376\n", + "Raw spend: 90965.26755262789\n", + "After adstock: 90965.44402321613\n", + "After hill transform: 0.9980575884303512\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,777.15\n", + "Adstocked value: 15,778.38\n", + "Saturated value: 0.0009\n", + "Final response: 460.5362\n", + "Raw spend: 15777.153905796986\n", + "After adstock: 15778.376128019208\n", + "After hill transform: 0.0008526286956987023\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,200.33\n", + "Adstocked value: 73,200.66\n", + "Saturated value: 0.3867\n", + "Final response: 55264.1869\n", + "Raw spend: 73200.32711195828\n", + "After adstock: 73200.6604452916\n", + "After hill transform: 0.3867127642839012\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 94,037.60\n", + "Adstocked value: 94,037.94\n", + "Saturated value: 0.9768\n", + "Final response: 65619.2793\n", + "Raw spend: 94037.60456049339\n", + "After adstock: 94037.93789382672\n", + "After hill transform: 0.9768329949314437\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 90,965.27\n", + "Adstocked value: 90,965.44\n", + "Saturated value: 0.9981\n", + "Final response: 27928.0376\n", + "Raw spend: 90965.26755262789\n", + "After adstock: 90965.44402321613\n", + "After hill transform: 0.9980575884303512\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,777.15\n", + "Adstocked value: 15,778.38\n", + "Saturated value: 0.0009\n", + "Final response: 460.5362\n", + "Raw spend: 15777.153905782085\n", + "After adstock: 15778.376128004307\n", + "After hill transform: 0.0008526286956962915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,200.33\n", + "Adstocked value: 73,200.66\n", + "Saturated value: 0.3867\n", + "Final response: 55264.1869\n", + "Raw spend: 73200.32711197318\n", + "After adstock: 73200.66044530651\n", + "After hill transform: 0.38671276428392953\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 94,037.60\n", + "Adstocked value: 94,037.94\n", + "Saturated value: 0.9768\n", + "Final response: 65619.2793\n", + "Raw spend: 94037.60456049339\n", + "After adstock: 94037.93789382672\n", + "After hill transform: 0.9768329949314437\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 90,965.27\n", + "Adstocked value: 90,965.44\n", + "Saturated value: 0.9981\n", + "Final response: 27928.0376\n", + "Raw spend: 90965.26755262789\n", + "After adstock: 90965.44402321613\n", + "After hill transform: 0.9980575884303512\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,777.15\n", + "Adstocked value: 15,778.38\n", + "Saturated value: 0.0009\n", + "Final response: 460.5362\n", + "Raw spend: 15777.153905782085\n", + "After adstock: 15778.376128004307\n", + "After hill transform: 0.0008526286956962915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,200.33\n", + "Adstocked value: 73,200.66\n", + "Saturated value: 0.3867\n", + "Final response: 55264.1869\n", + "Raw spend: 73200.32711195828\n", + "After adstock: 73200.6604452916\n", + "After hill transform: 0.3867127642839012\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 94,037.60\n", + "Adstocked value: 94,037.94\n", + "Saturated value: 0.9768\n", + "Final response: 65619.2793\n", + "Raw spend: 94037.60456050829\n", + "After adstock: 94037.93789384162\n", + "After hill transform: 0.9768329949314531\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 90,965.27\n", + "Adstocked value: 90,965.44\n", + "Saturated value: 0.9981\n", + "Final response: 27928.0376\n", + "Raw spend: 90965.26755262789\n", + "After adstock: 90965.44402321613\n", + "After hill transform: 0.9980575884303512\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,777.15\n", + "Adstocked value: 15,778.38\n", + "Saturated value: 0.0009\n", + "Final response: 460.5362\n", + "Raw spend: 15777.153905782085\n", + "After adstock: 15778.376128004307\n", + "After hill transform: 0.0008526286956962915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,200.33\n", + "Adstocked value: 73,200.66\n", + "Saturated value: 0.3867\n", + "Final response: 55264.1869\n", + "Raw spend: 73200.32711195828\n", + "After adstock: 73200.6604452916\n", + "After hill transform: 0.3867127642839012\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 94,037.60\n", + "Adstocked value: 94,037.94\n", + "Saturated value: 0.9768\n", + "Final response: 65619.2793\n", + "Raw spend: 94037.60456049339\n", + "After adstock: 94037.93789382672\n", + "After hill transform: 0.9768329949314437\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 90,965.27\n", + "Adstocked value: 90,965.44\n", + "Saturated value: 0.9981\n", + "Final response: 27928.0376\n", + "Raw spend: 90965.26755264279\n", + "After adstock: 90965.44402323103\n", + "After hill transform: 0.998057588430352\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,478.62\n", + "Adstocked value: 15,479.84\n", + "Saturated value: 0.0008\n", + "Final response: 434.9356\n", + "Raw spend: 15478.617068230356\n", + "After adstock: 15479.839290452579\n", + "After hill transform: 0.0008052320628339301\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,030.11\n", + "Adstocked value: 73,030.44\n", + "Saturated value: 0.3864\n", + "Final response: 55217.9173\n", + "Raw spend: 73030.10585123544\n", + "After adstock: 73030.43918456876\n", + "After hill transform: 0.38638899145397887\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 96,728.99\n", + "Adstocked value: 96,729.32\n", + "Saturated value: 0.9785\n", + "Final response: 65728.2977\n", + "Raw spend: 96728.98845451653\n", + "After adstock: 96729.32178784985\n", + "After hill transform: 0.9784558827413291\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 88,828.94\n", + "Adstocked value: 88,829.12\n", + "Saturated value: 0.9979\n", + "Final response: 27924.3394\n", + "Raw spend: 88828.9409304808\n", + "After adstock: 88829.11740106904\n", + "After hill transform: 0.9979254279196786\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,478.62\n", + "Adstocked value: 15,479.84\n", + "Saturated value: 0.0008\n", + "Final response: 434.9356\n", + "Raw spend: 15478.617068230356\n", + "After adstock: 15479.839290452579\n", + "After hill transform: 0.0008052320628339301\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,030.11\n", + "Adstocked value: 73,030.44\n", + "Saturated value: 0.3864\n", + "Final response: 55217.9173\n", + "Raw spend: 73030.10585123544\n", + "After adstock: 73030.43918456876\n", + "After hill transform: 0.38638899145397887\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 96,728.99\n", + "Adstocked value: 96,729.32\n", + "Saturated value: 0.9785\n", + "Final response: 65728.2977\n", + "Raw spend: 96728.98845451653\n", + "After adstock: 96729.32178784985\n", + "After hill transform: 0.9784558827413291\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 88,828.94\n", + "Adstocked value: 88,829.12\n", + "Saturated value: 0.9979\n", + "Final response: 27924.3394\n", + "Raw spend: 88828.9409304808\n", + "After adstock: 88829.11740106904\n", + "After hill transform: 0.9979254279196786\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,616.59\n", + "Adstocked value: 15,617.81\n", + "Saturated value: 0.0008\n", + "Final response: 446.6464\n", + "Raw spend: 15616.59121903011\n", + "After adstock: 15617.813441252332\n", + "After hill transform: 0.0008269132269860764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,108.78\n", + "Adstocked value: 73,109.11\n", + "Saturated value: 0.3865\n", + "Final response: 55239.3132\n", + "Raw spend: 73108.77665812448\n", + "After adstock: 73109.10999145781\n", + "After hill transform: 0.38653871009161656\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 95,485.12\n", + "Adstocked value: 95,485.45\n", + "Saturated value: 0.9777\n", + "Final response: 65679.2544\n", + "Raw spend: 95485.11714436497\n", + "After adstock: 95485.4504776983\n", + "After hill transform: 0.9777258065197296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 89,816.28\n", + "Adstocked value: 89,816.46\n", + "Saturated value: 0.9980\n", + "Final response: 27926.0897\n", + "Raw spend: 89816.28257293582\n", + "After adstock: 89816.45904352405\n", + "After hill transform: 0.997987979532424\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,616.59\n", + "Adstocked value: 15,617.81\n", + "Saturated value: 0.0008\n", + "Final response: 446.6464\n", + "Raw spend: 15616.59121903011\n", + "After adstock: 15617.813441252332\n", + "After hill transform: 0.0008269132269860764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,108.78\n", + "Adstocked value: 73,109.11\n", + "Saturated value: 0.3865\n", + "Final response: 55239.3132\n", + "Raw spend: 73108.77665812448\n", + "After adstock: 73109.10999145781\n", + "After hill transform: 0.38653871009161656\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 95,485.12\n", + "Adstocked value: 95,485.45\n", + "Saturated value: 0.9777\n", + "Final response: 65679.2544\n", + "Raw spend: 95485.11714436497\n", + "After adstock: 95485.4504776983\n", + "After hill transform: 0.9777258065197296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 89,816.28\n", + "Adstocked value: 89,816.46\n", + "Saturated value: 0.9980\n", + "Final response: 27926.0897\n", + "Raw spend: 89816.28257293582\n", + "After adstock: 89816.45904352405\n", + "After hill transform: 0.997987979532424\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,616.59\n", + "Adstocked value: 15,617.81\n", + "Saturated value: 0.0008\n", + "Final response: 446.6464\n", + "Raw spend: 15616.59121904501\n", + "After adstock: 15617.813441267233\n", + "After hill transform: 0.0008269132269884385\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,108.78\n", + "Adstocked value: 73,109.11\n", + "Saturated value: 0.3865\n", + "Final response: 55239.3132\n", + "Raw spend: 73108.77665812448\n", + "After adstock: 73109.10999145781\n", + "After hill transform: 0.38653871009161656\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 95,485.12\n", + "Adstocked value: 95,485.45\n", + "Saturated value: 0.9777\n", + "Final response: 65679.2544\n", + "Raw spend: 95485.11714436497\n", + "After adstock: 95485.4504776983\n", + "After hill transform: 0.9777258065197296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 89,816.28\n", + "Adstocked value: 89,816.46\n", + "Saturated value: 0.9980\n", + "Final response: 27926.0897\n", + "Raw spend: 89816.28257293582\n", + "After adstock: 89816.45904352405\n", + "After hill transform: 0.997987979532424\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,616.59\n", + "Adstocked value: 15,617.81\n", + "Saturated value: 0.0008\n", + "Final response: 446.6464\n", + "Raw spend: 15616.59121903011\n", + "After adstock: 15617.813441252332\n", + "After hill transform: 0.0008269132269860764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,108.78\n", + "Adstocked value: 73,109.11\n", + "Saturated value: 0.3865\n", + "Final response: 55239.3132\n", + "Raw spend: 73108.77665813938\n", + "After adstock: 73109.10999147271\n", + "After hill transform: 0.38653871009164487\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 95,485.12\n", + "Adstocked value: 95,485.45\n", + "Saturated value: 0.9777\n", + "Final response: 65679.2544\n", + "Raw spend: 95485.11714436497\n", + "After adstock: 95485.4504776983\n", + "After hill transform: 0.9777258065197296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 89,816.28\n", + "Adstocked value: 89,816.46\n", + "Saturated value: 0.9980\n", + "Final response: 27926.0897\n", + "Raw spend: 89816.28257293582\n", + "After adstock: 89816.45904352405\n", + "After hill transform: 0.997987979532424\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,616.59\n", + "Adstocked value: 15,617.81\n", + "Saturated value: 0.0008\n", + "Final response: 446.6464\n", + "Raw spend: 15616.59121903011\n", + "After adstock: 15617.813441252332\n", + "After hill transform: 0.0008269132269860764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,108.78\n", + "Adstocked value: 73,109.11\n", + "Saturated value: 0.3865\n", + "Final response: 55239.3132\n", + "Raw spend: 73108.77665812448\n", + "After adstock: 73109.10999145781\n", + "After hill transform: 0.38653871009161656\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 95,485.12\n", + "Adstocked value: 95,485.45\n", + "Saturated value: 0.9777\n", + "Final response: 65679.2544\n", + "Raw spend: 95485.11714437987\n", + "After adstock: 95485.4504777132\n", + "After hill transform: 0.9777258065197386\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 89,816.28\n", + "Adstocked value: 89,816.46\n", + "Saturated value: 0.9980\n", + "Final response: 27926.0897\n", + "Raw spend: 89816.28257293582\n", + "After adstock: 89816.45904352405\n", + "After hill transform: 0.997987979532424\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,616.59\n", + "Adstocked value: 15,617.81\n", + "Saturated value: 0.0008\n", + "Final response: 446.6464\n", + "Raw spend: 15616.59121903011\n", + "After adstock: 15617.813441252332\n", + "After hill transform: 0.0008269132269860764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,108.78\n", + "Adstocked value: 73,109.11\n", + "Saturated value: 0.3865\n", + "Final response: 55239.3132\n", + "Raw spend: 73108.77665812448\n", + "After adstock: 73109.10999145781\n", + "After hill transform: 0.38653871009161656\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 95,485.12\n", + "Adstocked value: 95,485.45\n", + "Saturated value: 0.9777\n", + "Final response: 65679.2544\n", + "Raw spend: 95485.11714436497\n", + "After adstock: 95485.4504776983\n", + "After hill transform: 0.9777258065197296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 89,816.28\n", + "Adstocked value: 89,816.46\n", + "Saturated value: 0.9980\n", + "Final response: 27926.0897\n", + "Raw spend: 89816.28257295072\n", + "After adstock: 89816.45904353895\n", + "After hill transform: 0.9979879795324249\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,616.59\n", + "Adstocked value: 15,617.81\n", + "Saturated value: 0.0008\n", + "Final response: 446.6464\n", + "Raw spend: 15616.59121903011\n", + "After adstock: 15617.813441252332\n", + "After hill transform: 0.0008269132269860764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,108.78\n", + "Adstocked value: 73,109.11\n", + "Saturated value: 0.3865\n", + "Final response: 55239.3132\n", + "Raw spend: 73108.77665812448\n", + "After adstock: 73109.10999145781\n", + "After hill transform: 0.38653871009161656\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 95,485.12\n", + "Adstocked value: 95,485.45\n", + "Saturated value: 0.9777\n", + "Final response: 65679.2544\n", + "Raw spend: 95485.11714436497\n", + "After adstock: 95485.4504776983\n", + "After hill transform: 0.9777258065197296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 89,816.28\n", + "Adstocked value: 89,816.46\n", + "Saturated value: 0.9980\n", + "Final response: 27926.0897\n", + "Raw spend: 89816.28257293582\n", + "After adstock: 89816.45904352405\n", + "After hill transform: 0.997987979532424\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,616.59\n", + "Adstocked value: 15,617.81\n", + "Saturated value: 0.0008\n", + "Final response: 446.6464\n", + "Raw spend: 15616.59121904501\n", + "After adstock: 15617.813441267233\n", + "After hill transform: 0.0008269132269884385\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,108.78\n", + "Adstocked value: 73,109.11\n", + "Saturated value: 0.3865\n", + "Final response: 55239.3132\n", + "Raw spend: 73108.77665812448\n", + "After adstock: 73109.10999145781\n", + "After hill transform: 0.38653871009161656\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 95,485.12\n", + "Adstocked value: 95,485.45\n", + "Saturated value: 0.9777\n", + "Final response: 65679.2544\n", + "Raw spend: 95485.11714436497\n", + "After adstock: 95485.4504776983\n", + "After hill transform: 0.9777258065197296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 89,816.28\n", + "Adstocked value: 89,816.46\n", + "Saturated value: 0.9980\n", + "Final response: 27926.0897\n", + "Raw spend: 89816.28257293582\n", + "After adstock: 89816.45904352405\n", + "After hill transform: 0.997987979532424\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,616.59\n", + "Adstocked value: 15,617.81\n", + "Saturated value: 0.0008\n", + "Final response: 446.6464\n", + "Raw spend: 15616.59121903011\n", + "After adstock: 15617.813441252332\n", + "After hill transform: 0.0008269132269860764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,108.78\n", + "Adstocked value: 73,109.11\n", + "Saturated value: 0.3865\n", + "Final response: 55239.3132\n", + "Raw spend: 73108.77665813938\n", + "After adstock: 73109.10999147271\n", + "After hill transform: 0.38653871009164487\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 95,485.12\n", + "Adstocked value: 95,485.45\n", + "Saturated value: 0.9777\n", + "Final response: 65679.2544\n", + "Raw spend: 95485.11714436497\n", + "After adstock: 95485.4504776983\n", + "After hill transform: 0.9777258065197296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 89,816.28\n", + "Adstocked value: 89,816.46\n", + "Saturated value: 0.9980\n", + "Final response: 27926.0897\n", + "Raw spend: 89816.28257293582\n", + "After adstock: 89816.45904352405\n", + "After hill transform: 0.997987979532424\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,616.59\n", + "Adstocked value: 15,617.81\n", + "Saturated value: 0.0008\n", + "Final response: 446.6464\n", + "Raw spend: 15616.59121903011\n", + "After adstock: 15617.813441252332\n", + "After hill transform: 0.0008269132269860764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,108.78\n", + "Adstocked value: 73,109.11\n", + "Saturated value: 0.3865\n", + "Final response: 55239.3132\n", + "Raw spend: 73108.77665812448\n", + "After adstock: 73109.10999145781\n", + "After hill transform: 0.38653871009161656\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 95,485.12\n", + "Adstocked value: 95,485.45\n", + "Saturated value: 0.9777\n", + "Final response: 65679.2544\n", + "Raw spend: 95485.11714437987\n", + "After adstock: 95485.4504777132\n", + "After hill transform: 0.9777258065197386\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 89,816.28\n", + "Adstocked value: 89,816.46\n", + "Saturated value: 0.9980\n", + "Final response: 27926.0897\n", + "Raw spend: 89816.28257293582\n", + "After adstock: 89816.45904352405\n", + "After hill transform: 0.997987979532424\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,616.59\n", + "Adstocked value: 15,617.81\n", + "Saturated value: 0.0008\n", + "Final response: 446.6464\n", + "Raw spend: 15616.59121903011\n", + "After adstock: 15617.813441252332\n", + "After hill transform: 0.0008269132269860764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,108.78\n", + "Adstocked value: 73,109.11\n", + "Saturated value: 0.3865\n", + "Final response: 55239.3132\n", + "Raw spend: 73108.77665812448\n", + "After adstock: 73109.10999145781\n", + "After hill transform: 0.38653871009161656\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 95,485.12\n", + "Adstocked value: 95,485.45\n", + "Saturated value: 0.9777\n", + "Final response: 65679.2544\n", + "Raw spend: 95485.11714436497\n", + "After adstock: 95485.4504776983\n", + "After hill transform: 0.9777258065197296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 89,816.28\n", + "Adstocked value: 89,816.46\n", + "Saturated value: 0.9980\n", + "Final response: 27926.0897\n", + "Raw spend: 89816.28257295072\n", + "After adstock: 89816.45904353895\n", + "After hill transform: 0.9979879795324249\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,345.04\n", + "Adstocked value: 15,346.26\n", + "Saturated value: 0.0008\n", + "Final response: 423.7945\n", + "Raw spend: 15345.041903436837\n", + "After adstock: 15346.26412565906\n", + "After hill transform: 0.0007846056463708424\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,955.12\n", + "Adstocked value: 72,955.45\n", + "Saturated value: 0.3862\n", + "Final response: 55197.5053\n", + "Raw spend: 72955.12127754377\n", + "After adstock: 72955.4546108771\n", + "After hill transform: 0.3862461579223901\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,930.59\n", + "Adstocked value: 97,930.92\n", + "Saturated value: 0.9791\n", + "Final response: 65773.6123\n", + "Raw spend: 97930.5893698557\n", + "After adstock: 97930.92270318903\n", + "After hill transform: 0.9791304531966594\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 87,858.08\n", + "Adstocked value: 87,858.26\n", + "Saturated value: 0.9979\n", + "Final response: 27922.5454\n", + "Raw spend: 87858.07980610973\n", + "After adstock: 87858.25627669797\n", + "After hill transform: 0.9978613151844115\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,345.04\n", + "Adstocked value: 15,346.26\n", + "Saturated value: 0.0008\n", + "Final response: 423.7945\n", + "Raw spend: 15345.041903436837\n", + "After adstock: 15346.26412565906\n", + "After hill transform: 0.0007846056463708424\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,955.12\n", + "Adstocked value: 72,955.45\n", + "Saturated value: 0.3862\n", + "Final response: 55197.5053\n", + "Raw spend: 72955.12127754377\n", + "After adstock: 72955.4546108771\n", + "After hill transform: 0.3862461579223901\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,930.59\n", + "Adstocked value: 97,930.92\n", + "Saturated value: 0.9791\n", + "Final response: 65773.6123\n", + "Raw spend: 97930.5893698557\n", + "After adstock: 97930.92270318903\n", + "After hill transform: 0.9791304531966594\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 87,858.08\n", + "Adstocked value: 87,858.26\n", + "Saturated value: 0.9979\n", + "Final response: 27922.5454\n", + "Raw spend: 87858.07980610973\n", + "After adstock: 87858.25627669797\n", + "After hill transform: 0.9978613151844115\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,494.31\n", + "Adstocked value: 15,495.53\n", + "Saturated value: 0.0008\n", + "Final response: 436.2569\n", + "Raw spend: 15494.307862547072\n", + "After adstock: 15495.530084769294\n", + "After hill transform: 0.0008076784146888708\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,039.58\n", + "Adstocked value: 73,039.92\n", + "Saturated value: 0.3864\n", + "Final response: 55220.4958\n", + "Raw spend: 73039.58298095377\n", + "After adstock: 73039.9163142871\n", + "After hill transform: 0.3864070348107118\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 96,586.36\n", + "Adstocked value: 96,586.69\n", + "Saturated value: 0.9784\n", + "Final response: 65722.7864\n", + "Raw spend: 96586.3556109975\n", + "After adstock: 96586.68894433083\n", + "After hill transform: 0.9783738405795683\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 88,934.47\n", + "Adstocked value: 88,934.65\n", + "Saturated value: 0.9979\n", + "Final response: 27924.5300\n", + "Raw spend: 88934.46997665396\n", + "After adstock: 88934.6464472422\n", + "After hill transform: 0.9979322386357692\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,494.31\n", + "Adstocked value: 15,495.53\n", + "Saturated value: 0.0008\n", + "Final response: 436.2569\n", + "Raw spend: 15494.307862547072\n", + "After adstock: 15495.530084769294\n", + "After hill transform: 0.0008076784146888708\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,039.58\n", + "Adstocked value: 73,039.92\n", + "Saturated value: 0.3864\n", + "Final response: 55220.4958\n", + "Raw spend: 73039.58298095377\n", + "After adstock: 73039.9163142871\n", + "After hill transform: 0.3864070348107118\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 96,586.36\n", + "Adstocked value: 96,586.69\n", + "Saturated value: 0.9784\n", + "Final response: 65722.7864\n", + "Raw spend: 96586.3556109975\n", + "After adstock: 96586.68894433083\n", + "After hill transform: 0.9783738405795683\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 88,934.47\n", + "Adstocked value: 88,934.65\n", + "Saturated value: 0.9979\n", + "Final response: 27924.5300\n", + "Raw spend: 88934.46997665396\n", + "After adstock: 88934.6464472422\n", + "After hill transform: 0.9979322386357692\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,494.31\n", + "Adstocked value: 15,495.53\n", + "Saturated value: 0.0008\n", + "Final response: 436.2569\n", + "Raw spend: 15494.307862561973\n", + "After adstock: 15495.530084784195\n", + "After hill transform: 0.0008076784146911965\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,039.58\n", + "Adstocked value: 73,039.92\n", + "Saturated value: 0.3864\n", + "Final response: 55220.4958\n", + "Raw spend: 73039.58298095377\n", + "After adstock: 73039.9163142871\n", + "After hill transform: 0.3864070348107118\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 96,586.36\n", + "Adstocked value: 96,586.69\n", + "Saturated value: 0.9784\n", + "Final response: 65722.7864\n", + "Raw spend: 96586.3556109975\n", + "After adstock: 96586.68894433083\n", + "After hill transform: 0.9783738405795683\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 88,934.47\n", + "Adstocked value: 88,934.65\n", + "Saturated value: 0.9979\n", + "Final response: 27924.5300\n", + "Raw spend: 88934.46997665396\n", + "After adstock: 88934.6464472422\n", + "After hill transform: 0.9979322386357692\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,494.31\n", + "Adstocked value: 15,495.53\n", + "Saturated value: 0.0008\n", + "Final response: 436.2569\n", + "Raw spend: 15494.307862547072\n", + "After adstock: 15495.530084769294\n", + "After hill transform: 0.0008076784146888708\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,039.58\n", + "Adstocked value: 73,039.92\n", + "Saturated value: 0.3864\n", + "Final response: 55220.4958\n", + "Raw spend: 73039.58298096867\n", + "After adstock: 73039.916314302\n", + "After hill transform: 0.38640703481074024\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 96,586.36\n", + "Adstocked value: 96,586.69\n", + "Saturated value: 0.9784\n", + "Final response: 65722.7864\n", + "Raw spend: 96586.3556109975\n", + "After adstock: 96586.68894433083\n", + "After hill transform: 0.9783738405795683\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 88,934.47\n", + "Adstocked value: 88,934.65\n", + "Saturated value: 0.9979\n", + "Final response: 27924.5300\n", + "Raw spend: 88934.46997665396\n", + "After adstock: 88934.6464472422\n", + "After hill transform: 0.9979322386357692\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,494.31\n", + "Adstocked value: 15,495.53\n", + "Saturated value: 0.0008\n", + "Final response: 436.2569\n", + "Raw spend: 15494.307862547072\n", + "After adstock: 15495.530084769294\n", + "After hill transform: 0.0008076784146888708\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,039.58\n", + "Adstocked value: 73,039.92\n", + "Saturated value: 0.3864\n", + "Final response: 55220.4958\n", + "Raw spend: 73039.58298095377\n", + "After adstock: 73039.9163142871\n", + "After hill transform: 0.3864070348107118\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 96,586.36\n", + "Adstocked value: 96,586.69\n", + "Saturated value: 0.9784\n", + "Final response: 65722.7864\n", + "Raw spend: 96586.3556110124\n", + "After adstock: 96586.68894434573\n", + "After hill transform: 0.9783738405795769\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 88,934.47\n", + "Adstocked value: 88,934.65\n", + "Saturated value: 0.9979\n", + "Final response: 27924.5300\n", + "Raw spend: 88934.46997665396\n", + "After adstock: 88934.6464472422\n", + "After hill transform: 0.9979322386357692\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,494.31\n", + "Adstocked value: 15,495.53\n", + "Saturated value: 0.0008\n", + "Final response: 436.2569\n", + "Raw spend: 15494.307862547072\n", + "After adstock: 15495.530084769294\n", + "After hill transform: 0.0008076784146888708\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,039.58\n", + "Adstocked value: 73,039.92\n", + "Saturated value: 0.3864\n", + "Final response: 55220.4958\n", + "Raw spend: 73039.58298095377\n", + "After adstock: 73039.9163142871\n", + "After hill transform: 0.3864070348107118\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 96,586.36\n", + "Adstocked value: 96,586.69\n", + "Saturated value: 0.9784\n", + "Final response: 65722.7864\n", + "Raw spend: 96586.3556109975\n", + "After adstock: 96586.68894433083\n", + "After hill transform: 0.9783738405795683\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 88,934.47\n", + "Adstocked value: 88,934.65\n", + "Saturated value: 0.9979\n", + "Final response: 27924.5300\n", + "Raw spend: 88934.46997666886\n", + "After adstock: 88934.6464472571\n", + "After hill transform: 0.9979322386357701\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,494.31\n", + "Adstocked value: 15,495.53\n", + "Saturated value: 0.0008\n", + "Final response: 436.2569\n", + "Raw spend: 15494.307862547072\n", + "After adstock: 15495.530084769294\n", + "After hill transform: 0.0008076784146888708\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,039.58\n", + "Adstocked value: 73,039.92\n", + "Saturated value: 0.3864\n", + "Final response: 55220.4958\n", + "Raw spend: 73039.58298095377\n", + "After adstock: 73039.9163142871\n", + "After hill transform: 0.3864070348107118\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 96,586.36\n", + "Adstocked value: 96,586.69\n", + "Saturated value: 0.9784\n", + "Final response: 65722.7864\n", + "Raw spend: 96586.3556109975\n", + "After adstock: 96586.68894433083\n", + "After hill transform: 0.9783738405795683\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 88,934.47\n", + "Adstocked value: 88,934.65\n", + "Saturated value: 0.9979\n", + "Final response: 27924.5300\n", + "Raw spend: 88934.46997665396\n", + "After adstock: 88934.6464472422\n", + "After hill transform: 0.9979322386357692\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,494.31\n", + "Adstocked value: 15,495.53\n", + "Saturated value: 0.0008\n", + "Final response: 436.2569\n", + "Raw spend: 15494.307862561973\n", + "After adstock: 15495.530084784195\n", + "After hill transform: 0.0008076784146911965\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,039.58\n", + "Adstocked value: 73,039.92\n", + "Saturated value: 0.3864\n", + "Final response: 55220.4958\n", + "Raw spend: 73039.58298095377\n", + "After adstock: 73039.9163142871\n", + "After hill transform: 0.3864070348107118\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 96,586.36\n", + "Adstocked value: 96,586.69\n", + "Saturated value: 0.9784\n", + "Final response: 65722.7864\n", + "Raw spend: 96586.3556109975\n", + "After adstock: 96586.68894433083\n", + "After hill transform: 0.9783738405795683\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 88,934.47\n", + "Adstocked value: 88,934.65\n", + "Saturated value: 0.9979\n", + "Final response: 27924.5300\n", + "Raw spend: 88934.46997665396\n", + "After adstock: 88934.6464472422\n", + "After hill transform: 0.9979322386357692\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,494.31\n", + "Adstocked value: 15,495.53\n", + "Saturated value: 0.0008\n", + "Final response: 436.2569\n", + "Raw spend: 15494.307862547072\n", + "After adstock: 15495.530084769294\n", + "After hill transform: 0.0008076784146888708\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,039.58\n", + "Adstocked value: 73,039.92\n", + "Saturated value: 0.3864\n", + "Final response: 55220.4958\n", + "Raw spend: 73039.58298096867\n", + "After adstock: 73039.916314302\n", + "After hill transform: 0.38640703481074024\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 96,586.36\n", + "Adstocked value: 96,586.69\n", + "Saturated value: 0.9784\n", + "Final response: 65722.7864\n", + "Raw spend: 96586.3556109975\n", + "After adstock: 96586.68894433083\n", + "After hill transform: 0.9783738405795683\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 88,934.47\n", + "Adstocked value: 88,934.65\n", + "Saturated value: 0.9979\n", + "Final response: 27924.5300\n", + "Raw spend: 88934.46997665396\n", + "After adstock: 88934.6464472422\n", + "After hill transform: 0.9979322386357692\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,494.31\n", + "Adstocked value: 15,495.53\n", + "Saturated value: 0.0008\n", + "Final response: 436.2569\n", + "Raw spend: 15494.307862547072\n", + "After adstock: 15495.530084769294\n", + "After hill transform: 0.0008076784146888708\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,039.58\n", + "Adstocked value: 73,039.92\n", + "Saturated value: 0.3864\n", + "Final response: 55220.4958\n", + "Raw spend: 73039.58298095377\n", + "After adstock: 73039.9163142871\n", + "After hill transform: 0.3864070348107118\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 96,586.36\n", + "Adstocked value: 96,586.69\n", + "Saturated value: 0.9784\n", + "Final response: 65722.7864\n", + "Raw spend: 96586.3556110124\n", + "After adstock: 96586.68894434573\n", + "After hill transform: 0.9783738405795769\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 88,934.47\n", + "Adstocked value: 88,934.65\n", + "Saturated value: 0.9979\n", + "Final response: 27924.5300\n", + "Raw spend: 88934.46997665396\n", + "After adstock: 88934.6464472422\n", + "After hill transform: 0.9979322386357692\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,494.31\n", + "Adstocked value: 15,495.53\n", + "Saturated value: 0.0008\n", + "Final response: 436.2569\n", + "Raw spend: 15494.307862547072\n", + "After adstock: 15495.530084769294\n", + "After hill transform: 0.0008076784146888708\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,039.58\n", + "Adstocked value: 73,039.92\n", + "Saturated value: 0.3864\n", + "Final response: 55220.4958\n", + "Raw spend: 73039.58298095377\n", + "After adstock: 73039.9163142871\n", + "After hill transform: 0.3864070348107118\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 96,586.36\n", + "Adstocked value: 96,586.69\n", + "Saturated value: 0.9784\n", + "Final response: 65722.7864\n", + "Raw spend: 96586.3556109975\n", + "After adstock: 96586.68894433083\n", + "After hill transform: 0.9783738405795683\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 88,934.47\n", + "Adstocked value: 88,934.65\n", + "Saturated value: 0.9979\n", + "Final response: 27924.5300\n", + "Raw spend: 88934.46997666886\n", + "After adstock: 88934.6464472571\n", + "After hill transform: 0.9979322386357701\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,107.55\n", + "Adstocked value: 15,108.77\n", + "Saturated value: 0.0007\n", + "Final response: 404.4580\n", + "Raw spend: 15107.550996707756\n", + "After adstock: 15108.773218929979\n", + "After hill transform: 0.0007488063538903712\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,824.20\n", + "Adstocked value: 72,824.53\n", + "Saturated value: 0.3860\n", + "Final response: 55161.8220\n", + "Raw spend: 72824.1969320268\n", + "After adstock: 72824.53026536012\n", + "After hill transform: 0.3859964628918338\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 100,061.34\n", + "Adstocked value: 100,061.67\n", + "Saturated value: 0.9803\n", + "Final response: 65849.3176\n", + "Raw spend: 100061.33933986515\n", + "After adstock: 100061.67267319848\n", + "After hill transform: 0.9802574301774022\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 86,098.68\n", + "Adstocked value: 86,098.85\n", + "Saturated value: 0.9977\n", + "Final response: 27919.0972\n", + "Raw spend: 86098.67550886156\n", + "After adstock: 86098.8519794498\n", + "After hill transform: 0.9977380900092269\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,107.55\n", + "Adstocked value: 15,108.77\n", + "Saturated value: 0.0007\n", + "Final response: 404.4580\n", + "Raw spend: 15107.550996707756\n", + "After adstock: 15108.773218929979\n", + "After hill transform: 0.0007488063538903712\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,824.20\n", + "Adstocked value: 72,824.53\n", + "Saturated value: 0.3860\n", + "Final response: 55161.8220\n", + "Raw spend: 72824.1969320268\n", + "After adstock: 72824.53026536012\n", + "After hill transform: 0.3859964628918338\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 100,061.34\n", + "Adstocked value: 100,061.67\n", + "Saturated value: 0.9803\n", + "Final response: 65849.3176\n", + "Raw spend: 100061.33933986515\n", + "After adstock: 100061.67267319848\n", + "After hill transform: 0.9802574301774022\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 86,098.68\n", + "Adstocked value: 86,098.85\n", + "Saturated value: 0.9977\n", + "Final response: 27919.0972\n", + "Raw spend: 86098.67550886156\n", + "After adstock: 86098.8519794498\n", + "After hill transform: 0.9977380900092269\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,107.55\n", + "Adstocked value: 15,108.77\n", + "Saturated value: 0.0007\n", + "Final response: 404.4580\n", + "Raw spend: 15107.550996722657\n", + "After adstock: 15108.77321894488\n", + "After hill transform: 0.0007488063538925827\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,824.20\n", + "Adstocked value: 72,824.53\n", + "Saturated value: 0.3860\n", + "Final response: 55161.8220\n", + "Raw spend: 72824.1969320268\n", + "After adstock: 72824.53026536012\n", + "After hill transform: 0.3859964628918338\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 100,061.34\n", + "Adstocked value: 100,061.67\n", + "Saturated value: 0.9803\n", + "Final response: 65849.3176\n", + "Raw spend: 100061.33933986515\n", + "After adstock: 100061.67267319848\n", + "After hill transform: 0.9802574301774022\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 86,098.68\n", + "Adstocked value: 86,098.85\n", + "Saturated value: 0.9977\n", + "Final response: 27919.0972\n", + "Raw spend: 86098.67550886156\n", + "After adstock: 86098.8519794498\n", + "After hill transform: 0.9977380900092269\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,107.55\n", + "Adstocked value: 15,108.77\n", + "Saturated value: 0.0007\n", + "Final response: 404.4580\n", + "Raw spend: 15107.550996707756\n", + "After adstock: 15108.773218929979\n", + "After hill transform: 0.0007488063538903712\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,824.20\n", + "Adstocked value: 72,824.53\n", + "Saturated value: 0.3860\n", + "Final response: 55161.8220\n", + "Raw spend: 72824.1969320417\n", + "After adstock: 72824.53026537503\n", + "After hill transform: 0.3859964628918623\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 100,061.34\n", + "Adstocked value: 100,061.67\n", + "Saturated value: 0.9803\n", + "Final response: 65849.3176\n", + "Raw spend: 100061.33933986515\n", + "After adstock: 100061.67267319848\n", + "After hill transform: 0.9802574301774022\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 86,098.68\n", + "Adstocked value: 86,098.85\n", + "Saturated value: 0.9977\n", + "Final response: 27919.0972\n", + "Raw spend: 86098.67550886156\n", + "After adstock: 86098.8519794498\n", + "After hill transform: 0.9977380900092269\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,107.55\n", + "Adstocked value: 15,108.77\n", + "Saturated value: 0.0007\n", + "Final response: 404.4580\n", + "Raw spend: 15107.550996707756\n", + "After adstock: 15108.773218929979\n", + "After hill transform: 0.0007488063538903712\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,824.20\n", + "Adstocked value: 72,824.53\n", + "Saturated value: 0.3860\n", + "Final response: 55161.8220\n", + "Raw spend: 72824.1969320268\n", + "After adstock: 72824.53026536012\n", + "After hill transform: 0.3859964628918338\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 100,061.34\n", + "Adstocked value: 100,061.67\n", + "Saturated value: 0.9803\n", + "Final response: 65849.3176\n", + "Raw spend: 100061.33933988005\n", + "After adstock: 100061.67267321338\n", + "After hill transform: 0.9802574301774097\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 86,098.68\n", + "Adstocked value: 86,098.85\n", + "Saturated value: 0.9977\n", + "Final response: 27919.0972\n", + "Raw spend: 86098.67550886156\n", + "After adstock: 86098.8519794498\n", + "After hill transform: 0.9977380900092269\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,107.55\n", + "Adstocked value: 15,108.77\n", + "Saturated value: 0.0007\n", + "Final response: 404.4580\n", + "Raw spend: 15107.550996707756\n", + "After adstock: 15108.773218929979\n", + "After hill transform: 0.0007488063538903712\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,824.20\n", + "Adstocked value: 72,824.53\n", + "Saturated value: 0.3860\n", + "Final response: 55161.8220\n", + "Raw spend: 72824.1969320268\n", + "After adstock: 72824.53026536012\n", + "After hill transform: 0.3859964628918338\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 100,061.34\n", + "Adstocked value: 100,061.67\n", + "Saturated value: 0.9803\n", + "Final response: 65849.3176\n", + "Raw spend: 100061.33933986515\n", + "After adstock: 100061.67267319848\n", + "After hill transform: 0.9802574301774022\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 86,098.68\n", + "Adstocked value: 86,098.85\n", + "Saturated value: 0.9977\n", + "Final response: 27919.0972\n", + "Raw spend: 86098.67550887646\n", + "After adstock: 86098.8519794647\n", + "After hill transform: 0.997738090009228\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,107.55\n", + "Adstocked value: 15,108.77\n", + "Saturated value: 0.0007\n", + "Final response: 404.4580\n", + "Raw spend: 15107.550996707756\n", + "After adstock: 15108.773218929979\n", + "After hill transform: 0.0007488063538903712\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,824.20\n", + "Adstocked value: 72,824.53\n", + "Saturated value: 0.3860\n", + "Final response: 55161.8220\n", + "Raw spend: 72824.1969320268\n", + "After adstock: 72824.53026536012\n", + "After hill transform: 0.3859964628918338\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 100,061.34\n", + "Adstocked value: 100,061.67\n", + "Saturated value: 0.9803\n", + "Final response: 65849.3176\n", + "Raw spend: 100061.33933986515\n", + "After adstock: 100061.67267319848\n", + "After hill transform: 0.9802574301774022\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 86,098.68\n", + "Adstocked value: 86,098.85\n", + "Saturated value: 0.9977\n", + "Final response: 27919.0972\n", + "Raw spend: 86098.67550886156\n", + "After adstock: 86098.8519794498\n", + "After hill transform: 0.9977380900092269\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,107.55\n", + "Adstocked value: 15,108.77\n", + "Saturated value: 0.0007\n", + "Final response: 404.4580\n", + "Raw spend: 15107.550996722657\n", + "After adstock: 15108.77321894488\n", + "After hill transform: 0.0007488063538925827\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,824.20\n", + "Adstocked value: 72,824.53\n", + "Saturated value: 0.3860\n", + "Final response: 55161.8220\n", + "Raw spend: 72824.1969320268\n", + "After adstock: 72824.53026536012\n", + "After hill transform: 0.3859964628918338\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 100,061.34\n", + "Adstocked value: 100,061.67\n", + "Saturated value: 0.9803\n", + "Final response: 65849.3176\n", + "Raw spend: 100061.33933986515\n", + "After adstock: 100061.67267319848\n", + "After hill transform: 0.9802574301774022\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 86,098.68\n", + "Adstocked value: 86,098.85\n", + "Saturated value: 0.9977\n", + "Final response: 27919.0972\n", + "Raw spend: 86098.67550886156\n", + "After adstock: 86098.8519794498\n", + "After hill transform: 0.9977380900092269\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,107.55\n", + "Adstocked value: 15,108.77\n", + "Saturated value: 0.0007\n", + "Final response: 404.4580\n", + "Raw spend: 15107.550996707756\n", + "After adstock: 15108.773218929979\n", + "After hill transform: 0.0007488063538903712\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,824.20\n", + "Adstocked value: 72,824.53\n", + "Saturated value: 0.3860\n", + "Final response: 55161.8220\n", + "Raw spend: 72824.1969320417\n", + "After adstock: 72824.53026537503\n", + "After hill transform: 0.3859964628918623\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 100,061.34\n", + "Adstocked value: 100,061.67\n", + "Saturated value: 0.9803\n", + "Final response: 65849.3176\n", + "Raw spend: 100061.33933986515\n", + "After adstock: 100061.67267319848\n", + "After hill transform: 0.9802574301774022\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 86,098.68\n", + "Adstocked value: 86,098.85\n", + "Saturated value: 0.9977\n", + "Final response: 27919.0972\n", + "Raw spend: 86098.67550886156\n", + "After adstock: 86098.8519794498\n", + "After hill transform: 0.9977380900092269\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,107.55\n", + "Adstocked value: 15,108.77\n", + "Saturated value: 0.0007\n", + "Final response: 404.4580\n", + "Raw spend: 15107.550996707756\n", + "After adstock: 15108.773218929979\n", + "After hill transform: 0.0007488063538903712\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,824.20\n", + "Adstocked value: 72,824.53\n", + "Saturated value: 0.3860\n", + "Final response: 55161.8220\n", + "Raw spend: 72824.1969320268\n", + "After adstock: 72824.53026536012\n", + "After hill transform: 0.3859964628918338\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 100,061.34\n", + "Adstocked value: 100,061.67\n", + "Saturated value: 0.9803\n", + "Final response: 65849.3176\n", + "Raw spend: 100061.33933988005\n", + "After adstock: 100061.67267321338\n", + "After hill transform: 0.9802574301774097\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 86,098.68\n", + "Adstocked value: 86,098.85\n", + "Saturated value: 0.9977\n", + "Final response: 27919.0972\n", + "Raw spend: 86098.67550886156\n", + "After adstock: 86098.8519794498\n", + "After hill transform: 0.9977380900092269\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,107.55\n", + "Adstocked value: 15,108.77\n", + "Saturated value: 0.0007\n", + "Final response: 404.4580\n", + "Raw spend: 15107.550996707756\n", + "After adstock: 15108.773218929979\n", + "After hill transform: 0.0007488063538903712\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,824.20\n", + "Adstocked value: 72,824.53\n", + "Saturated value: 0.3860\n", + "Final response: 55161.8220\n", + "Raw spend: 72824.1969320268\n", + "After adstock: 72824.53026536012\n", + "After hill transform: 0.3859964628918338\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 100,061.34\n", + "Adstocked value: 100,061.67\n", + "Saturated value: 0.9803\n", + "Final response: 65849.3176\n", + "Raw spend: 100061.33933986515\n", + "After adstock: 100061.67267319848\n", + "After hill transform: 0.9802574301774022\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 86,098.68\n", + "Adstocked value: 86,098.85\n", + "Saturated value: 0.9977\n", + "Final response: 27919.0972\n", + "Raw spend: 86098.67550887646\n", + "After adstock: 86098.8519794647\n", + "After hill transform: 0.997738090009228\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,707.55\n", + "Adstocked value: 14,708.77\n", + "Saturated value: 0.0007\n", + "Final response: 373.2328\n", + "Raw spend: 14707.55200686181\n", + "After adstock: 14708.774229084032\n", + "After hill transform: 0.0006909966341385594\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,600.92\n", + "Adstocked value: 72,601.26\n", + "Saturated value: 0.3856\n", + "Final response: 55100.8409\n", + "Raw spend: 72600.92449585826\n", + "After adstock: 72601.25782919159\n", + "After hill transform: 0.38556974592734566\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,657.22\n", + "Adstocked value: 103,657.55\n", + "Saturated value: 0.9820\n", + "Final response: 65964.9065\n", + "Raw spend: 103657.21649549119\n", + "After adstock: 103657.54982882451\n", + "After hill transform: 0.9819781293428061\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,175.15\n", + "Adstocked value: 83,175.33\n", + "Saturated value: 0.9975\n", + "Final response: 27912.7443\n", + "Raw spend: 83175.15486379697\n", + "After adstock: 83175.3313343852\n", + "After hill transform: 0.9975110581370241\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,707.55\n", + "Adstocked value: 14,708.77\n", + "Saturated value: 0.0007\n", + "Final response: 373.2328\n", + "Raw spend: 14707.55200686181\n", + "After adstock: 14708.774229084032\n", + "After hill transform: 0.0006909966341385594\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,600.92\n", + "Adstocked value: 72,601.26\n", + "Saturated value: 0.3856\n", + "Final response: 55100.8409\n", + "Raw spend: 72600.92449585826\n", + "After adstock: 72601.25782919159\n", + "After hill transform: 0.38556974592734566\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,657.22\n", + "Adstocked value: 103,657.55\n", + "Saturated value: 0.9820\n", + "Final response: 65964.9065\n", + "Raw spend: 103657.21649549119\n", + "After adstock: 103657.54982882451\n", + "After hill transform: 0.9819781293428061\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,175.15\n", + "Adstocked value: 83,175.33\n", + "Saturated value: 0.9975\n", + "Final response: 27912.7443\n", + "Raw spend: 83175.15486379697\n", + "After adstock: 83175.3313343852\n", + "After hill transform: 0.9975110581370241\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,707.55\n", + "Adstocked value: 14,708.77\n", + "Saturated value: 0.0007\n", + "Final response: 373.2328\n", + "Raw spend: 14707.552006876711\n", + "After adstock: 14708.774229098934\n", + "After hill transform: 0.0006909966341406556\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,600.92\n", + "Adstocked value: 72,601.26\n", + "Saturated value: 0.3856\n", + "Final response: 55100.8409\n", + "Raw spend: 72600.92449585826\n", + "After adstock: 72601.25782919159\n", + "After hill transform: 0.38556974592734566\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,657.22\n", + "Adstocked value: 103,657.55\n", + "Saturated value: 0.9820\n", + "Final response: 65964.9065\n", + "Raw spend: 103657.21649549119\n", + "After adstock: 103657.54982882451\n", + "After hill transform: 0.9819781293428061\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,175.15\n", + "Adstocked value: 83,175.33\n", + "Saturated value: 0.9975\n", + "Final response: 27912.7443\n", + "Raw spend: 83175.15486379697\n", + "After adstock: 83175.3313343852\n", + "After hill transform: 0.9975110581370241\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,707.55\n", + "Adstocked value: 14,708.77\n", + "Saturated value: 0.0007\n", + "Final response: 373.2328\n", + "Raw spend: 14707.55200686181\n", + "After adstock: 14708.774229084032\n", + "After hill transform: 0.0006909966341385594\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,600.92\n", + "Adstocked value: 72,601.26\n", + "Saturated value: 0.3856\n", + "Final response: 55100.8409\n", + "Raw spend: 72600.92449587316\n", + "After adstock: 72601.25782920649\n", + "After hill transform: 0.3855697459273742\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,657.22\n", + "Adstocked value: 103,657.55\n", + "Saturated value: 0.9820\n", + "Final response: 65964.9065\n", + "Raw spend: 103657.21649549119\n", + "After adstock: 103657.54982882451\n", + "After hill transform: 0.9819781293428061\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,175.15\n", + "Adstocked value: 83,175.33\n", + "Saturated value: 0.9975\n", + "Final response: 27912.7443\n", + "Raw spend: 83175.15486379697\n", + "After adstock: 83175.3313343852\n", + "After hill transform: 0.9975110581370241\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,707.55\n", + "Adstocked value: 14,708.77\n", + "Saturated value: 0.0007\n", + "Final response: 373.2328\n", + "Raw spend: 14707.55200686181\n", + "After adstock: 14708.774229084032\n", + "After hill transform: 0.0006909966341385594\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,600.92\n", + "Adstocked value: 72,601.26\n", + "Saturated value: 0.3856\n", + "Final response: 55100.8409\n", + "Raw spend: 72600.92449585826\n", + "After adstock: 72601.25782919159\n", + "After hill transform: 0.38556974592734566\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,657.22\n", + "Adstocked value: 103,657.55\n", + "Saturated value: 0.9820\n", + "Final response: 65964.9065\n", + "Raw spend: 103657.21649550609\n", + "After adstock: 103657.54982883942\n", + "After hill transform: 0.9819781293428128\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,175.15\n", + "Adstocked value: 83,175.33\n", + "Saturated value: 0.9975\n", + "Final response: 27912.7443\n", + "Raw spend: 83175.15486379697\n", + "After adstock: 83175.3313343852\n", + "After hill transform: 0.9975110581370241\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,707.55\n", + "Adstocked value: 14,708.77\n", + "Saturated value: 0.0007\n", + "Final response: 373.2328\n", + "Raw spend: 14707.55200686181\n", + "After adstock: 14708.774229084032\n", + "After hill transform: 0.0006909966341385594\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,600.92\n", + "Adstocked value: 72,601.26\n", + "Saturated value: 0.3856\n", + "Final response: 55100.8409\n", + "Raw spend: 72600.92449585826\n", + "After adstock: 72601.25782919159\n", + "After hill transform: 0.38556974592734566\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,657.22\n", + "Adstocked value: 103,657.55\n", + "Saturated value: 0.9820\n", + "Final response: 65964.9065\n", + "Raw spend: 103657.21649549119\n", + "After adstock: 103657.54982882451\n", + "After hill transform: 0.9819781293428061\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,175.15\n", + "Adstocked value: 83,175.33\n", + "Saturated value: 0.9975\n", + "Final response: 27912.7443\n", + "Raw spend: 83175.15486381187\n", + "After adstock: 83175.3313344001\n", + "After hill transform: 0.9975110581370255\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,707.55\n", + "Adstocked value: 14,708.77\n", + "Saturated value: 0.0007\n", + "Final response: 373.2328\n", + "Raw spend: 14707.55200686181\n", + "After adstock: 14708.774229084032\n", + "After hill transform: 0.0006909966341385594\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,600.92\n", + "Adstocked value: 72,601.26\n", + "Saturated value: 0.3856\n", + "Final response: 55100.8409\n", + "Raw spend: 72600.92449585826\n", + "After adstock: 72601.25782919159\n", + "After hill transform: 0.38556974592734566\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,657.22\n", + "Adstocked value: 103,657.55\n", + "Saturated value: 0.9820\n", + "Final response: 65964.9065\n", + "Raw spend: 103657.21649549119\n", + "After adstock: 103657.54982882451\n", + "After hill transform: 0.9819781293428061\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,175.15\n", + "Adstocked value: 83,175.33\n", + "Saturated value: 0.9975\n", + "Final response: 27912.7443\n", + "Raw spend: 83175.15486379697\n", + "After adstock: 83175.3313343852\n", + "After hill transform: 0.9975110581370241\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,707.55\n", + "Adstocked value: 14,708.77\n", + "Saturated value: 0.0007\n", + "Final response: 373.2328\n", + "Raw spend: 14707.552006876711\n", + "After adstock: 14708.774229098934\n", + "After hill transform: 0.0006909966341406556\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,600.92\n", + "Adstocked value: 72,601.26\n", + "Saturated value: 0.3856\n", + "Final response: 55100.8409\n", + "Raw spend: 72600.92449585826\n", + "After adstock: 72601.25782919159\n", + "After hill transform: 0.38556974592734566\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,657.22\n", + "Adstocked value: 103,657.55\n", + "Saturated value: 0.9820\n", + "Final response: 65964.9065\n", + "Raw spend: 103657.21649549119\n", + "After adstock: 103657.54982882451\n", + "After hill transform: 0.9819781293428061\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,175.15\n", + "Adstocked value: 83,175.33\n", + "Saturated value: 0.9975\n", + "Final response: 27912.7443\n", + "Raw spend: 83175.15486379697\n", + "After adstock: 83175.3313343852\n", + "After hill transform: 0.9975110581370241\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,707.55\n", + "Adstocked value: 14,708.77\n", + "Saturated value: 0.0007\n", + "Final response: 373.2328\n", + "Raw spend: 14707.55200686181\n", + "After adstock: 14708.774229084032\n", + "After hill transform: 0.0006909966341385594\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,600.92\n", + "Adstocked value: 72,601.26\n", + "Saturated value: 0.3856\n", + "Final response: 55100.8409\n", + "Raw spend: 72600.92449587316\n", + "After adstock: 72601.25782920649\n", + "After hill transform: 0.3855697459273742\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,657.22\n", + "Adstocked value: 103,657.55\n", + "Saturated value: 0.9820\n", + "Final response: 65964.9065\n", + "Raw spend: 103657.21649549119\n", + "After adstock: 103657.54982882451\n", + "After hill transform: 0.9819781293428061\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,175.15\n", + "Adstocked value: 83,175.33\n", + "Saturated value: 0.9975\n", + "Final response: 27912.7443\n", + "Raw spend: 83175.15486379697\n", + "After adstock: 83175.3313343852\n", + "After hill transform: 0.9975110581370241\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,707.55\n", + "Adstocked value: 14,708.77\n", + "Saturated value: 0.0007\n", + "Final response: 373.2328\n", + "Raw spend: 14707.55200686181\n", + "After adstock: 14708.774229084032\n", + "After hill transform: 0.0006909966341385594\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,600.92\n", + "Adstocked value: 72,601.26\n", + "Saturated value: 0.3856\n", + "Final response: 55100.8409\n", + "Raw spend: 72600.92449585826\n", + "After adstock: 72601.25782919159\n", + "After hill transform: 0.38556974592734566\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,657.22\n", + "Adstocked value: 103,657.55\n", + "Saturated value: 0.9820\n", + "Final response: 65964.9065\n", + "Raw spend: 103657.21649550609\n", + "After adstock: 103657.54982883942\n", + "After hill transform: 0.9819781293428128\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,175.15\n", + "Adstocked value: 83,175.33\n", + "Saturated value: 0.9975\n", + "Final response: 27912.7443\n", + "Raw spend: 83175.15486379697\n", + "After adstock: 83175.3313343852\n", + "After hill transform: 0.9975110581370241\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,707.55\n", + "Adstocked value: 14,708.77\n", + "Saturated value: 0.0007\n", + "Final response: 373.2328\n", + "Raw spend: 14707.55200686181\n", + "After adstock: 14708.774229084032\n", + "After hill transform: 0.0006909966341385594\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,600.92\n", + "Adstocked value: 72,601.26\n", + "Saturated value: 0.3856\n", + "Final response: 55100.8409\n", + "Raw spend: 72600.92449585826\n", + "After adstock: 72601.25782919159\n", + "After hill transform: 0.38556974592734566\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,657.22\n", + "Adstocked value: 103,657.55\n", + "Saturated value: 0.9820\n", + "Final response: 65964.9065\n", + "Raw spend: 103657.21649549119\n", + "After adstock: 103657.54982882451\n", + "After hill transform: 0.9819781293428061\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,175.15\n", + "Adstocked value: 83,175.33\n", + "Saturated value: 0.9975\n", + "Final response: 27912.7443\n", + "Raw spend: 83175.15486381187\n", + "After adstock: 83175.3313344001\n", + "After hill transform: 0.9975110581370255\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,700.27\n", + "Adstocked value: 14,701.49\n", + "Saturated value: 0.0007\n", + "Final response: 372.6794\n", + "Raw spend: 14700.265029673155\n", + "After adstock: 14701.487251895378\n", + "After hill transform: 0.0006899720132779707\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,597.10\n", + "Adstocked value: 72,597.43\n", + "Saturated value: 0.3856\n", + "Final response: 55099.7941\n", + "Raw spend: 72597.09702719338\n", + "After adstock: 72597.4303605267\n", + "After hill transform: 0.38556242099006927\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,722.96\n", + "Adstocked value: 103,723.29\n", + "Saturated value: 0.9820\n", + "Final response: 65966.8891\n", + "Raw spend: 103722.95665251768\n", + "After adstock: 103723.289985851\n", + "After hill transform: 0.9820076429582503\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,121.34\n", + "Adstocked value: 83,121.51\n", + "Saturated value: 0.9975\n", + "Final response: 27912.6194\n", + "Raw spend: 83121.33586271867\n", + "After adstock: 83121.5123333069\n", + "After hill transform: 0.9975065941592918\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,700.27\n", + "Adstocked value: 14,701.49\n", + "Saturated value: 0.0007\n", + "Final response: 372.6794\n", + "Raw spend: 14700.265029673155\n", + "After adstock: 14701.487251895378\n", + "After hill transform: 0.0006899720132779707\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,597.10\n", + "Adstocked value: 72,597.43\n", + "Saturated value: 0.3856\n", + "Final response: 55099.7941\n", + "Raw spend: 72597.09702719338\n", + "After adstock: 72597.4303605267\n", + "After hill transform: 0.38556242099006927\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,722.96\n", + "Adstocked value: 103,723.29\n", + "Saturated value: 0.9820\n", + "Final response: 65966.8891\n", + "Raw spend: 103722.95665251768\n", + "After adstock: 103723.289985851\n", + "After hill transform: 0.9820076429582503\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,121.34\n", + "Adstocked value: 83,121.51\n", + "Saturated value: 0.9975\n", + "Final response: 27912.6194\n", + "Raw spend: 83121.33586271867\n", + "After adstock: 83121.5123333069\n", + "After hill transform: 0.9975065941592918\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,700.27\n", + "Adstocked value: 14,701.49\n", + "Saturated value: 0.0007\n", + "Final response: 372.6794\n", + "Raw spend: 14700.265029688057\n", + "After adstock: 14701.48725191028\n", + "After hill transform: 0.0006899720132800648\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,597.10\n", + "Adstocked value: 72,597.43\n", + "Saturated value: 0.3856\n", + "Final response: 55099.7941\n", + "Raw spend: 72597.09702719338\n", + "After adstock: 72597.4303605267\n", + "After hill transform: 0.38556242099006927\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,722.96\n", + "Adstocked value: 103,723.29\n", + "Saturated value: 0.9820\n", + "Final response: 65966.8891\n", + "Raw spend: 103722.95665251768\n", + "After adstock: 103723.289985851\n", + "After hill transform: 0.9820076429582503\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,121.34\n", + "Adstocked value: 83,121.51\n", + "Saturated value: 0.9975\n", + "Final response: 27912.6194\n", + "Raw spend: 83121.33586271867\n", + "After adstock: 83121.5123333069\n", + "After hill transform: 0.9975065941592918\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,700.27\n", + "Adstocked value: 14,701.49\n", + "Saturated value: 0.0007\n", + "Final response: 372.6794\n", + "Raw spend: 14700.265029673155\n", + "After adstock: 14701.487251895378\n", + "After hill transform: 0.0006899720132779707\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,597.10\n", + "Adstocked value: 72,597.43\n", + "Saturated value: 0.3856\n", + "Final response: 55099.7941\n", + "Raw spend: 72597.09702720828\n", + "After adstock: 72597.4303605416\n", + "After hill transform: 0.3855624209900978\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,722.96\n", + "Adstocked value: 103,723.29\n", + "Saturated value: 0.9820\n", + "Final response: 65966.8891\n", + "Raw spend: 103722.95665251768\n", + "After adstock: 103723.289985851\n", + "After hill transform: 0.9820076429582503\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,121.34\n", + "Adstocked value: 83,121.51\n", + "Saturated value: 0.9975\n", + "Final response: 27912.6194\n", + "Raw spend: 83121.33586271867\n", + "After adstock: 83121.5123333069\n", + "After hill transform: 0.9975065941592918\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,700.27\n", + "Adstocked value: 14,701.49\n", + "Saturated value: 0.0007\n", + "Final response: 372.6794\n", + "Raw spend: 14700.265029673155\n", + "After adstock: 14701.487251895378\n", + "After hill transform: 0.0006899720132779707\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,597.10\n", + "Adstocked value: 72,597.43\n", + "Saturated value: 0.3856\n", + "Final response: 55099.7941\n", + "Raw spend: 72597.09702719338\n", + "After adstock: 72597.4303605267\n", + "After hill transform: 0.38556242099006927\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,722.96\n", + "Adstocked value: 103,723.29\n", + "Saturated value: 0.9820\n", + "Final response: 65966.8891\n", + "Raw spend: 103722.95665253258\n", + "After adstock: 103723.28998586591\n", + "After hill transform: 0.9820076429582569\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,121.34\n", + "Adstocked value: 83,121.51\n", + "Saturated value: 0.9975\n", + "Final response: 27912.6194\n", + "Raw spend: 83121.33586271867\n", + "After adstock: 83121.5123333069\n", + "After hill transform: 0.9975065941592918\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,700.27\n", + "Adstocked value: 14,701.49\n", + "Saturated value: 0.0007\n", + "Final response: 372.6794\n", + "Raw spend: 14700.265029673155\n", + "After adstock: 14701.487251895378\n", + "After hill transform: 0.0006899720132779707\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,597.10\n", + "Adstocked value: 72,597.43\n", + "Saturated value: 0.3856\n", + "Final response: 55099.7941\n", + "Raw spend: 72597.09702719338\n", + "After adstock: 72597.4303605267\n", + "After hill transform: 0.38556242099006927\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,722.96\n", + "Adstocked value: 103,723.29\n", + "Saturated value: 0.9820\n", + "Final response: 65966.8891\n", + "Raw spend: 103722.95665251768\n", + "After adstock: 103723.289985851\n", + "After hill transform: 0.9820076429582503\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,121.34\n", + "Adstocked value: 83,121.51\n", + "Saturated value: 0.9975\n", + "Final response: 27912.6194\n", + "Raw spend: 83121.33586273357\n", + "After adstock: 83121.5123333218\n", + "After hill transform: 0.997506594159293\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,700.27\n", + "Adstocked value: 14,701.49\n", + "Saturated value: 0.0007\n", + "Final response: 372.6794\n", + "Raw spend: 14700.265029673155\n", + "After adstock: 14701.487251895378\n", + "After hill transform: 0.0006899720132779707\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,597.10\n", + "Adstocked value: 72,597.43\n", + "Saturated value: 0.3856\n", + "Final response: 55099.7941\n", + "Raw spend: 72597.09702719338\n", + "After adstock: 72597.4303605267\n", + "After hill transform: 0.38556242099006927\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,722.96\n", + "Adstocked value: 103,723.29\n", + "Saturated value: 0.9820\n", + "Final response: 65966.8891\n", + "Raw spend: 103722.95665251768\n", + "After adstock: 103723.289985851\n", + "After hill transform: 0.9820076429582503\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,121.34\n", + "Adstocked value: 83,121.51\n", + "Saturated value: 0.9975\n", + "Final response: 27912.6194\n", + "Raw spend: 83121.33586271867\n", + "After adstock: 83121.5123333069\n", + "After hill transform: 0.9975065941592918\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,700.27\n", + "Adstocked value: 14,701.49\n", + "Saturated value: 0.0007\n", + "Final response: 372.6794\n", + "Raw spend: 14700.265029688057\n", + "After adstock: 14701.48725191028\n", + "After hill transform: 0.0006899720132800648\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,597.10\n", + "Adstocked value: 72,597.43\n", + "Saturated value: 0.3856\n", + "Final response: 55099.7941\n", + "Raw spend: 72597.09702719338\n", + "After adstock: 72597.4303605267\n", + "After hill transform: 0.38556242099006927\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,722.96\n", + "Adstocked value: 103,723.29\n", + "Saturated value: 0.9820\n", + "Final response: 65966.8891\n", + "Raw spend: 103722.95665251768\n", + "After adstock: 103723.289985851\n", + "After hill transform: 0.9820076429582503\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,121.34\n", + "Adstocked value: 83,121.51\n", + "Saturated value: 0.9975\n", + "Final response: 27912.6194\n", + "Raw spend: 83121.33586271867\n", + "After adstock: 83121.5123333069\n", + "After hill transform: 0.9975065941592918\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,700.27\n", + "Adstocked value: 14,701.49\n", + "Saturated value: 0.0007\n", + "Final response: 372.6794\n", + "Raw spend: 14700.265029673155\n", + "After adstock: 14701.487251895378\n", + "After hill transform: 0.0006899720132779707\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,597.10\n", + "Adstocked value: 72,597.43\n", + "Saturated value: 0.3856\n", + "Final response: 55099.7941\n", + "Raw spend: 72597.09702720828\n", + "After adstock: 72597.4303605416\n", + "After hill transform: 0.3855624209900978\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,722.96\n", + "Adstocked value: 103,723.29\n", + "Saturated value: 0.9820\n", + "Final response: 65966.8891\n", + "Raw spend: 103722.95665251768\n", + "After adstock: 103723.289985851\n", + "After hill transform: 0.9820076429582503\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,121.34\n", + "Adstocked value: 83,121.51\n", + "Saturated value: 0.9975\n", + "Final response: 27912.6194\n", + "Raw spend: 83121.33586271867\n", + "After adstock: 83121.5123333069\n", + "After hill transform: 0.9975065941592918\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,700.27\n", + "Adstocked value: 14,701.49\n", + "Saturated value: 0.0007\n", + "Final response: 372.6794\n", + "Raw spend: 14700.265029673155\n", + "After adstock: 14701.487251895378\n", + "After hill transform: 0.0006899720132779707\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,597.10\n", + "Adstocked value: 72,597.43\n", + "Saturated value: 0.3856\n", + "Final response: 55099.7941\n", + "Raw spend: 72597.09702719338\n", + "After adstock: 72597.4303605267\n", + "After hill transform: 0.38556242099006927\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,722.96\n", + "Adstocked value: 103,723.29\n", + "Saturated value: 0.9820\n", + "Final response: 65966.8891\n", + "Raw spend: 103722.95665253258\n", + "After adstock: 103723.28998586591\n", + "After hill transform: 0.9820076429582569\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,121.34\n", + "Adstocked value: 83,121.51\n", + "Saturated value: 0.9975\n", + "Final response: 27912.6194\n", + "Raw spend: 83121.33586271867\n", + "After adstock: 83121.5123333069\n", + "After hill transform: 0.9975065941592918\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,700.27\n", + "Adstocked value: 14,701.49\n", + "Saturated value: 0.0007\n", + "Final response: 372.6794\n", + "Raw spend: 14700.265029673155\n", + "After adstock: 14701.487251895378\n", + "After hill transform: 0.0006899720132779707\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,597.10\n", + "Adstocked value: 72,597.43\n", + "Saturated value: 0.3856\n", + "Final response: 55099.7941\n", + "Raw spend: 72597.09702719338\n", + "After adstock: 72597.4303605267\n", + "After hill transform: 0.38556242099006927\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,722.96\n", + "Adstocked value: 103,723.29\n", + "Saturated value: 0.9820\n", + "Final response: 65966.8891\n", + "Raw spend: 103722.95665251768\n", + "After adstock: 103723.289985851\n", + "After hill transform: 0.9820076429582503\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,121.34\n", + "Adstocked value: 83,121.51\n", + "Saturated value: 0.9975\n", + "Final response: 27912.6194\n", + "Raw spend: 83121.33586273357\n", + "After adstock: 83121.5123333218\n", + "After hill transform: 0.997506594159293\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,544.92\n", + "Adstocked value: 14,546.14\n", + "Saturated value: 0.0007\n", + "Final response: 361.0106\n", + "Raw spend: 14544.919018725812\n", + "After adstock: 14546.141240948034\n", + "After hill transform: 0.0006683686447628985\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,514.12\n", + "Adstocked value: 72,514.45\n", + "Saturated value: 0.3854\n", + "Final response: 55077.0878\n", + "Raw spend: 72514.11689251958\n", + "After adstock: 72514.45022585291\n", + "After hill transform: 0.3854035329221007\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,121.71\n", + "Adstocked value: 105,122.04\n", + "Saturated value: 0.9826\n", + "Final response: 66008.0401\n", + "Raw spend: 105121.71046463559\n", + "After adstock: 105122.04379796892\n", + "After hill transform: 0.9826202327169586\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,972.90\n", + "Adstocked value: 81,973.08\n", + "Saturated value: 0.9974\n", + "Final response: 27909.8798\n", + "Raw spend: 81972.9046427613\n", + "After adstock: 81973.08111334954\n", + "After hill transform: 0.9974086887767081\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,544.92\n", + "Adstocked value: 14,546.14\n", + "Saturated value: 0.0007\n", + "Final response: 361.0106\n", + "Raw spend: 14544.919018725812\n", + "After adstock: 14546.141240948034\n", + "After hill transform: 0.0006683686447628985\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,514.12\n", + "Adstocked value: 72,514.45\n", + "Saturated value: 0.3854\n", + "Final response: 55077.0878\n", + "Raw spend: 72514.11689251958\n", + "After adstock: 72514.45022585291\n", + "After hill transform: 0.3854035329221007\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,121.71\n", + "Adstocked value: 105,122.04\n", + "Saturated value: 0.9826\n", + "Final response: 66008.0401\n", + "Raw spend: 105121.71046463559\n", + "After adstock: 105122.04379796892\n", + "After hill transform: 0.9826202327169586\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,972.90\n", + "Adstocked value: 81,973.08\n", + "Saturated value: 0.9974\n", + "Final response: 27909.8798\n", + "Raw spend: 81972.9046427613\n", + "After adstock: 81973.08111334954\n", + "After hill transform: 0.9974086887767081\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,666.10\n", + "Adstocked value: 14,667.32\n", + "Saturated value: 0.0007\n", + "Final response: 370.0915\n", + "Raw spend: 14666.09556871198\n", + "After adstock: 14667.317790934203\n", + "After hill transform: 0.0006851809326467651\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,578.84\n", + "Adstocked value: 72,579.18\n", + "Saturated value: 0.3855\n", + "Final response: 55094.8016\n", + "Raw spend: 72578.84495586564\n", + "After adstock: 72579.17828919897\n", + "After hill transform: 0.38552748592109354\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 104,030.62\n", + "Adstocked value: 104,030.96\n", + "Saturated value: 0.9821\n", + "Final response: 65976.1088\n", + "Raw spend: 104030.62251072668\n", + "After adstock: 104030.95584406001\n", + "After hill transform: 0.9821448919731408\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 82,868.73\n", + "Adstocked value: 82,868.91\n", + "Saturated value: 0.9975\n", + "Final response: 27912.0291\n", + "Raw spend: 82868.73024061338\n", + "After adstock: 82868.90671120162\n", + "After hill transform: 0.9974854959709936\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,666.10\n", + "Adstocked value: 14,667.32\n", + "Saturated value: 0.0007\n", + "Final response: 370.0915\n", + "Raw spend: 14666.09556871198\n", + "After adstock: 14667.317790934203\n", + "After hill transform: 0.0006851809326467651\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,578.84\n", + "Adstocked value: 72,579.18\n", + "Saturated value: 0.3855\n", + "Final response: 55094.8016\n", + "Raw spend: 72578.84495586564\n", + "After adstock: 72579.17828919897\n", + "After hill transform: 0.38552748592109354\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 104,030.62\n", + "Adstocked value: 104,030.96\n", + "Saturated value: 0.9821\n", + "Final response: 65976.1088\n", + "Raw spend: 104030.62251072668\n", + "After adstock: 104030.95584406001\n", + "After hill transform: 0.9821448919731408\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 82,868.73\n", + "Adstocked value: 82,868.91\n", + "Saturated value: 0.9975\n", + "Final response: 27912.0291\n", + "Raw spend: 82868.73024061338\n", + "After adstock: 82868.90671120162\n", + "After hill transform: 0.9974854959709936\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,683.15\n", + "Adstocked value: 14,684.37\n", + "Saturated value: 0.0007\n", + "Final response: 371.3814\n", + "Raw spend: 14683.147439309412\n", + "After adstock: 14684.369661531635\n", + "After hill transform: 0.0006875690888604941\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,587.95\n", + "Adstocked value: 72,588.29\n", + "Saturated value: 0.3855\n", + "Final response: 55097.2932\n", + "Raw spend: 72587.95343898656\n", + "After adstock: 72588.28677231989\n", + "After hill transform: 0.38554492081005487\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,877.09\n", + "Adstocked value: 103,877.42\n", + "Saturated value: 0.9821\n", + "Final response: 65971.5199\n", + "Raw spend: 103877.08545588731\n", + "After adstock: 103877.41878922064\n", + "After hill transform: 0.9820765792403712\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 82,994.79\n", + "Adstocked value: 82,994.97\n", + "Saturated value: 0.9975\n", + "Final response: 27912.3245\n", + "Raw spend: 82994.79012739993\n", + "After adstock: 82994.96659798817\n", + "After hill transform: 0.9974960549682493\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,683.15\n", + "Adstocked value: 14,684.37\n", + "Saturated value: 0.0007\n", + "Final response: 371.3814\n", + "Raw spend: 14683.147439309412\n", + "After adstock: 14684.369661531635\n", + "After hill transform: 0.0006875690888604941\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,587.95\n", + "Adstocked value: 72,588.29\n", + "Saturated value: 0.3855\n", + "Final response: 55097.2932\n", + "Raw spend: 72587.95343898656\n", + "After adstock: 72588.28677231989\n", + "After hill transform: 0.38554492081005487\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,877.09\n", + "Adstocked value: 103,877.42\n", + "Saturated value: 0.9821\n", + "Final response: 65971.5199\n", + "Raw spend: 103877.08545588731\n", + "After adstock: 103877.41878922064\n", + "After hill transform: 0.9820765792403712\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 82,994.79\n", + "Adstocked value: 82,994.97\n", + "Saturated value: 0.9975\n", + "Final response: 27912.3245\n", + "Raw spend: 82994.79012739993\n", + "After adstock: 82994.96659798817\n", + "After hill transform: 0.9974960549682493\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,683.15\n", + "Adstocked value: 14,684.37\n", + "Saturated value: 0.0007\n", + "Final response: 371.3814\n", + "Raw spend: 14683.147439324313\n", + "After adstock: 14684.369661546536\n", + "After hill transform: 0.0006875690888625834\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,587.95\n", + "Adstocked value: 72,588.29\n", + "Saturated value: 0.3855\n", + "Final response: 55097.2932\n", + "Raw spend: 72587.95343898656\n", + "After adstock: 72588.28677231989\n", + "After hill transform: 0.38554492081005487\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,877.09\n", + "Adstocked value: 103,877.42\n", + "Saturated value: 0.9821\n", + "Final response: 65971.5199\n", + "Raw spend: 103877.08545588731\n", + "After adstock: 103877.41878922064\n", + "After hill transform: 0.9820765792403712\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 82,994.79\n", + "Adstocked value: 82,994.97\n", + "Saturated value: 0.9975\n", + "Final response: 27912.3245\n", + "Raw spend: 82994.79012739993\n", + "After adstock: 82994.96659798817\n", + "After hill transform: 0.9974960549682493\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,683.15\n", + "Adstocked value: 14,684.37\n", + "Saturated value: 0.0007\n", + "Final response: 371.3814\n", + "Raw spend: 14683.147439309412\n", + "After adstock: 14684.369661531635\n", + "After hill transform: 0.0006875690888604941\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,587.95\n", + "Adstocked value: 72,588.29\n", + "Saturated value: 0.3855\n", + "Final response: 55097.2932\n", + "Raw spend: 72587.95343900146\n", + "After adstock: 72588.28677233479\n", + "After hill transform: 0.38554492081008335\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,877.09\n", + "Adstocked value: 103,877.42\n", + "Saturated value: 0.9821\n", + "Final response: 65971.5199\n", + "Raw spend: 103877.08545588731\n", + "After adstock: 103877.41878922064\n", + "After hill transform: 0.9820765792403712\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 82,994.79\n", + "Adstocked value: 82,994.97\n", + "Saturated value: 0.9975\n", + "Final response: 27912.3245\n", + "Raw spend: 82994.79012739993\n", + "After adstock: 82994.96659798817\n", + "After hill transform: 0.9974960549682493\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,683.15\n", + "Adstocked value: 14,684.37\n", + "Saturated value: 0.0007\n", + "Final response: 371.3814\n", + "Raw spend: 14683.147439309412\n", + "After adstock: 14684.369661531635\n", + "After hill transform: 0.0006875690888604941\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,587.95\n", + "Adstocked value: 72,588.29\n", + "Saturated value: 0.3855\n", + "Final response: 55097.2932\n", + "Raw spend: 72587.95343898656\n", + "After adstock: 72588.28677231989\n", + "After hill transform: 0.38554492081005487\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,877.09\n", + "Adstocked value: 103,877.42\n", + "Saturated value: 0.9821\n", + "Final response: 65971.5199\n", + "Raw spend: 103877.08545590221\n", + "After adstock: 103877.41878923554\n", + "After hill transform: 0.9820765792403778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 82,994.79\n", + "Adstocked value: 82,994.97\n", + "Saturated value: 0.9975\n", + "Final response: 27912.3245\n", + "Raw spend: 82994.79012739993\n", + "After adstock: 82994.96659798817\n", + "After hill transform: 0.9974960549682493\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,683.15\n", + "Adstocked value: 14,684.37\n", + "Saturated value: 0.0007\n", + "Final response: 371.3814\n", + "Raw spend: 14683.147439309412\n", + "After adstock: 14684.369661531635\n", + "After hill transform: 0.0006875690888604941\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,587.95\n", + "Adstocked value: 72,588.29\n", + "Saturated value: 0.3855\n", + "Final response: 55097.2932\n", + "Raw spend: 72587.95343898656\n", + "After adstock: 72588.28677231989\n", + "After hill transform: 0.38554492081005487\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,877.09\n", + "Adstocked value: 103,877.42\n", + "Saturated value: 0.9821\n", + "Final response: 65971.5199\n", + "Raw spend: 103877.08545588731\n", + "After adstock: 103877.41878922064\n", + "After hill transform: 0.9820765792403712\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 82,994.79\n", + "Adstocked value: 82,994.97\n", + "Saturated value: 0.9975\n", + "Final response: 27912.3245\n", + "Raw spend: 82994.79012741483\n", + "After adstock: 82994.96659800307\n", + "After hill transform: 0.9974960549682507\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,683.15\n", + "Adstocked value: 14,684.37\n", + "Saturated value: 0.0007\n", + "Final response: 371.3814\n", + "Raw spend: 14683.147439309412\n", + "After adstock: 14684.369661531635\n", + "After hill transform: 0.0006875690888604941\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,587.95\n", + "Adstocked value: 72,588.29\n", + "Saturated value: 0.3855\n", + "Final response: 55097.2932\n", + "Raw spend: 72587.95343898656\n", + "After adstock: 72588.28677231989\n", + "After hill transform: 0.38554492081005487\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,877.09\n", + "Adstocked value: 103,877.42\n", + "Saturated value: 0.9821\n", + "Final response: 65971.5199\n", + "Raw spend: 103877.08545588731\n", + "After adstock: 103877.41878922064\n", + "After hill transform: 0.9820765792403712\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 82,994.79\n", + "Adstocked value: 82,994.97\n", + "Saturated value: 0.9975\n", + "Final response: 27912.3245\n", + "Raw spend: 82994.79012739993\n", + "After adstock: 82994.96659798817\n", + "After hill transform: 0.9974960549682493\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,683.15\n", + "Adstocked value: 14,684.37\n", + "Saturated value: 0.0007\n", + "Final response: 371.3814\n", + "Raw spend: 14683.147439324313\n", + "After adstock: 14684.369661546536\n", + "After hill transform: 0.0006875690888625834\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,587.95\n", + "Adstocked value: 72,588.29\n", + "Saturated value: 0.3855\n", + "Final response: 55097.2932\n", + "Raw spend: 72587.95343898656\n", + "After adstock: 72588.28677231989\n", + "After hill transform: 0.38554492081005487\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,877.09\n", + "Adstocked value: 103,877.42\n", + "Saturated value: 0.9821\n", + "Final response: 65971.5199\n", + "Raw spend: 103877.08545588731\n", + "After adstock: 103877.41878922064\n", + "After hill transform: 0.9820765792403712\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 82,994.79\n", + "Adstocked value: 82,994.97\n", + "Saturated value: 0.9975\n", + "Final response: 27912.3245\n", + "Raw spend: 82994.79012739993\n", + "After adstock: 82994.96659798817\n", + "After hill transform: 0.9974960549682493\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,683.15\n", + "Adstocked value: 14,684.37\n", + "Saturated value: 0.0007\n", + "Final response: 371.3814\n", + "Raw spend: 14683.147439309412\n", + "After adstock: 14684.369661531635\n", + "After hill transform: 0.0006875690888604941\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,587.95\n", + "Adstocked value: 72,588.29\n", + "Saturated value: 0.3855\n", + "Final response: 55097.2932\n", + "Raw spend: 72587.95343900146\n", + "After adstock: 72588.28677233479\n", + "After hill transform: 0.38554492081008335\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,877.09\n", + "Adstocked value: 103,877.42\n", + "Saturated value: 0.9821\n", + "Final response: 65971.5199\n", + "Raw spend: 103877.08545588731\n", + "After adstock: 103877.41878922064\n", + "After hill transform: 0.9820765792403712\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 82,994.79\n", + "Adstocked value: 82,994.97\n", + "Saturated value: 0.9975\n", + "Final response: 27912.3245\n", + "Raw spend: 82994.79012739993\n", + "After adstock: 82994.96659798817\n", + "After hill transform: 0.9974960549682493\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,683.15\n", + "Adstocked value: 14,684.37\n", + "Saturated value: 0.0007\n", + "Final response: 371.3814\n", + "Raw spend: 14683.147439309412\n", + "After adstock: 14684.369661531635\n", + "After hill transform: 0.0006875690888604941\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,587.95\n", + "Adstocked value: 72,588.29\n", + "Saturated value: 0.3855\n", + "Final response: 55097.2932\n", + "Raw spend: 72587.95343898656\n", + "After adstock: 72588.28677231989\n", + "After hill transform: 0.38554492081005487\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,877.09\n", + "Adstocked value: 103,877.42\n", + "Saturated value: 0.9821\n", + "Final response: 65971.5199\n", + "Raw spend: 103877.08545590221\n", + "After adstock: 103877.41878923554\n", + "After hill transform: 0.9820765792403778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 82,994.79\n", + "Adstocked value: 82,994.97\n", + "Saturated value: 0.9975\n", + "Final response: 27912.3245\n", + "Raw spend: 82994.79012739993\n", + "After adstock: 82994.96659798817\n", + "After hill transform: 0.9974960549682493\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,683.15\n", + "Adstocked value: 14,684.37\n", + "Saturated value: 0.0007\n", + "Final response: 371.3814\n", + "Raw spend: 14683.147439309412\n", + "After adstock: 14684.369661531635\n", + "After hill transform: 0.0006875690888604941\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,587.95\n", + "Adstocked value: 72,588.29\n", + "Saturated value: 0.3855\n", + "Final response: 55097.2932\n", + "Raw spend: 72587.95343898656\n", + "After adstock: 72588.28677231989\n", + "After hill transform: 0.38554492081005487\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,877.09\n", + "Adstocked value: 103,877.42\n", + "Saturated value: 0.9821\n", + "Final response: 65971.5199\n", + "Raw spend: 103877.08545588731\n", + "After adstock: 103877.41878922064\n", + "After hill transform: 0.9820765792403712\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 82,994.79\n", + "Adstocked value: 82,994.97\n", + "Saturated value: 0.9975\n", + "Final response: 27912.3245\n", + "Raw spend: 82994.79012741483\n", + "After adstock: 82994.96659800307\n", + "After hill transform: 0.9974960549682507\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,675.04\n", + "Adstocked value: 14,676.26\n", + "Saturated value: 0.0007\n", + "Final response: 370.7676\n", + "Raw spend: 14675.03711654667\n", + "After adstock: 14676.259338768892\n", + "After hill transform: 0.0006864325288434593\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,583.70\n", + "Adstocked value: 72,584.03\n", + "Saturated value: 0.3855\n", + "Final response: 55096.1301\n", + "Raw spend: 72583.7011494619\n", + "After adstock: 72584.03448279522\n", + "After hill transform: 0.38553678157901083\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,950.17\n", + "Adstocked value: 103,950.50\n", + "Saturated value: 0.9821\n", + "Final response: 65973.7071\n", + "Raw spend: 103950.16568373084\n", + "After adstock: 103950.49901706417\n", + "After hill transform: 0.9821091391089851\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 82,934.47\n", + "Adstocked value: 82,934.65\n", + "Saturated value: 0.9975\n", + "Final response: 27912.1834\n", + "Raw spend: 82934.47444451279\n", + "After adstock: 82934.65091510103\n", + "After hill transform: 0.9974910103528809\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,675.04\n", + "Adstocked value: 14,676.26\n", + "Saturated value: 0.0007\n", + "Final response: 370.7676\n", + "Raw spend: 14675.03711654667\n", + "After adstock: 14676.259338768892\n", + "After hill transform: 0.0006864325288434593\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,583.70\n", + "Adstocked value: 72,584.03\n", + "Saturated value: 0.3855\n", + "Final response: 55096.1301\n", + "Raw spend: 72583.7011494619\n", + "After adstock: 72584.03448279522\n", + "After hill transform: 0.38553678157901083\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,950.17\n", + "Adstocked value: 103,950.50\n", + "Saturated value: 0.9821\n", + "Final response: 65973.7071\n", + "Raw spend: 103950.16568373084\n", + "After adstock: 103950.49901706417\n", + "After hill transform: 0.9821091391089851\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 82,934.47\n", + "Adstocked value: 82,934.65\n", + "Saturated value: 0.9975\n", + "Final response: 27912.1834\n", + "Raw spend: 82934.47444451279\n", + "After adstock: 82934.65091510103\n", + "After hill transform: 0.9974910103528809\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,675.04\n", + "Adstocked value: 14,676.26\n", + "Saturated value: 0.0007\n", + "Final response: 370.7676\n", + "Raw spend: 14675.03711656157\n", + "After adstock: 14676.259338783793\n", + "After hill transform: 0.0006864325288455464\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,583.70\n", + "Adstocked value: 72,584.03\n", + "Saturated value: 0.3855\n", + "Final response: 55096.1301\n", + "Raw spend: 72583.7011494619\n", + "After adstock: 72584.03448279522\n", + "After hill transform: 0.38553678157901083\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,950.17\n", + "Adstocked value: 103,950.50\n", + "Saturated value: 0.9821\n", + "Final response: 65973.7071\n", + "Raw spend: 103950.16568373084\n", + "After adstock: 103950.49901706417\n", + "After hill transform: 0.9821091391089851\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 82,934.47\n", + "Adstocked value: 82,934.65\n", + "Saturated value: 0.9975\n", + "Final response: 27912.1834\n", + "Raw spend: 82934.47444451279\n", + "After adstock: 82934.65091510103\n", + "After hill transform: 0.9974910103528809\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,675.04\n", + "Adstocked value: 14,676.26\n", + "Saturated value: 0.0007\n", + "Final response: 370.7676\n", + "Raw spend: 14675.03711654667\n", + "After adstock: 14676.259338768892\n", + "After hill transform: 0.0006864325288434593\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,583.70\n", + "Adstocked value: 72,584.03\n", + "Saturated value: 0.3855\n", + "Final response: 55096.1301\n", + "Raw spend: 72583.7011494768\n", + "After adstock: 72584.03448281012\n", + "After hill transform: 0.38553678157903937\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,950.17\n", + "Adstocked value: 103,950.50\n", + "Saturated value: 0.9821\n", + "Final response: 65973.7071\n", + "Raw spend: 103950.16568373084\n", + "After adstock: 103950.49901706417\n", + "After hill transform: 0.9821091391089851\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 82,934.47\n", + "Adstocked value: 82,934.65\n", + "Saturated value: 0.9975\n", + "Final response: 27912.1834\n", + "Raw spend: 82934.47444451279\n", + "After adstock: 82934.65091510103\n", + "After hill transform: 0.9974910103528809\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,675.04\n", + "Adstocked value: 14,676.26\n", + "Saturated value: 0.0007\n", + "Final response: 370.7676\n", + "Raw spend: 14675.03711654667\n", + "After adstock: 14676.259338768892\n", + "After hill transform: 0.0006864325288434593\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,583.70\n", + "Adstocked value: 72,584.03\n", + "Saturated value: 0.3855\n", + "Final response: 55096.1301\n", + "Raw spend: 72583.7011494619\n", + "After adstock: 72584.03448279522\n", + "After hill transform: 0.38553678157901083\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,950.17\n", + "Adstocked value: 103,950.50\n", + "Saturated value: 0.9821\n", + "Final response: 65973.7071\n", + "Raw spend: 103950.16568374574\n", + "After adstock: 103950.49901707907\n", + "After hill transform: 0.9821091391089917\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 82,934.47\n", + "Adstocked value: 82,934.65\n", + "Saturated value: 0.9975\n", + "Final response: 27912.1834\n", + "Raw spend: 82934.47444451279\n", + "After adstock: 82934.65091510103\n", + "After hill transform: 0.9974910103528809\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,675.04\n", + "Adstocked value: 14,676.26\n", + "Saturated value: 0.0007\n", + "Final response: 370.7676\n", + "Raw spend: 14675.03711654667\n", + "After adstock: 14676.259338768892\n", + "After hill transform: 0.0006864325288434593\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,583.70\n", + "Adstocked value: 72,584.03\n", + "Saturated value: 0.3855\n", + "Final response: 55096.1301\n", + "Raw spend: 72583.7011494619\n", + "After adstock: 72584.03448279522\n", + "After hill transform: 0.38553678157901083\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,950.17\n", + "Adstocked value: 103,950.50\n", + "Saturated value: 0.9821\n", + "Final response: 65973.7071\n", + "Raw spend: 103950.16568373084\n", + "After adstock: 103950.49901706417\n", + "After hill transform: 0.9821091391089851\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 82,934.47\n", + "Adstocked value: 82,934.65\n", + "Saturated value: 0.9975\n", + "Final response: 27912.1834\n", + "Raw spend: 82934.47444452769\n", + "After adstock: 82934.65091511593\n", + "After hill transform: 0.9974910103528821\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,675.04\n", + "Adstocked value: 14,676.26\n", + "Saturated value: 0.0007\n", + "Final response: 370.7676\n", + "Raw spend: 14675.03711654667\n", + "After adstock: 14676.259338768892\n", + "After hill transform: 0.0006864325288434593\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,583.70\n", + "Adstocked value: 72,584.03\n", + "Saturated value: 0.3855\n", + "Final response: 55096.1301\n", + "Raw spend: 72583.7011494619\n", + "After adstock: 72584.03448279522\n", + "After hill transform: 0.38553678157901083\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,950.17\n", + "Adstocked value: 103,950.50\n", + "Saturated value: 0.9821\n", + "Final response: 65973.7071\n", + "Raw spend: 103950.16568373084\n", + "After adstock: 103950.49901706417\n", + "After hill transform: 0.9821091391089851\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 82,934.47\n", + "Adstocked value: 82,934.65\n", + "Saturated value: 0.9975\n", + "Final response: 27912.1834\n", + "Raw spend: 82934.47444451279\n", + "After adstock: 82934.65091510103\n", + "After hill transform: 0.9974910103528809\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,675.04\n", + "Adstocked value: 14,676.26\n", + "Saturated value: 0.0007\n", + "Final response: 370.7676\n", + "Raw spend: 14675.03711656157\n", + "After adstock: 14676.259338783793\n", + "After hill transform: 0.0006864325288455464\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,583.70\n", + "Adstocked value: 72,584.03\n", + "Saturated value: 0.3855\n", + "Final response: 55096.1301\n", + "Raw spend: 72583.7011494619\n", + "After adstock: 72584.03448279522\n", + "After hill transform: 0.38553678157901083\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,950.17\n", + "Adstocked value: 103,950.50\n", + "Saturated value: 0.9821\n", + "Final response: 65973.7071\n", + "Raw spend: 103950.16568373084\n", + "After adstock: 103950.49901706417\n", + "After hill transform: 0.9821091391089851\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 82,934.47\n", + "Adstocked value: 82,934.65\n", + "Saturated value: 0.9975\n", + "Final response: 27912.1834\n", + "Raw spend: 82934.47444451279\n", + "After adstock: 82934.65091510103\n", + "After hill transform: 0.9974910103528809\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,675.04\n", + "Adstocked value: 14,676.26\n", + "Saturated value: 0.0007\n", + "Final response: 370.7676\n", + "Raw spend: 14675.03711654667\n", + "After adstock: 14676.259338768892\n", + "After hill transform: 0.0006864325288434593\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,583.70\n", + "Adstocked value: 72,584.03\n", + "Saturated value: 0.3855\n", + "Final response: 55096.1301\n", + "Raw spend: 72583.7011494768\n", + "After adstock: 72584.03448281012\n", + "After hill transform: 0.38553678157903937\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,950.17\n", + "Adstocked value: 103,950.50\n", + "Saturated value: 0.9821\n", + "Final response: 65973.7071\n", + "Raw spend: 103950.16568373084\n", + "After adstock: 103950.49901706417\n", + "After hill transform: 0.9821091391089851\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 82,934.47\n", + "Adstocked value: 82,934.65\n", + "Saturated value: 0.9975\n", + "Final response: 27912.1834\n", + "Raw spend: 82934.47444451279\n", + "After adstock: 82934.65091510103\n", + "After hill transform: 0.9974910103528809\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,675.04\n", + "Adstocked value: 14,676.26\n", + "Saturated value: 0.0007\n", + "Final response: 370.7676\n", + "Raw spend: 14675.03711654667\n", + "After adstock: 14676.259338768892\n", + "After hill transform: 0.0006864325288434593\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,583.70\n", + "Adstocked value: 72,584.03\n", + "Saturated value: 0.3855\n", + "Final response: 55096.1301\n", + "Raw spend: 72583.7011494619\n", + "After adstock: 72584.03448279522\n", + "After hill transform: 0.38553678157901083\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,950.17\n", + "Adstocked value: 103,950.50\n", + "Saturated value: 0.9821\n", + "Final response: 65973.7071\n", + "Raw spend: 103950.16568374574\n", + "After adstock: 103950.49901707907\n", + "After hill transform: 0.9821091391089917\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 82,934.47\n", + "Adstocked value: 82,934.65\n", + "Saturated value: 0.9975\n", + "Final response: 27912.1834\n", + "Raw spend: 82934.47444451279\n", + "After adstock: 82934.65091510103\n", + "After hill transform: 0.9974910103528809\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,675.04\n", + "Adstocked value: 14,676.26\n", + "Saturated value: 0.0007\n", + "Final response: 370.7676\n", + "Raw spend: 14675.03711654667\n", + "After adstock: 14676.259338768892\n", + "After hill transform: 0.0006864325288434593\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,583.70\n", + "Adstocked value: 72,584.03\n", + "Saturated value: 0.3855\n", + "Final response: 55096.1301\n", + "Raw spend: 72583.7011494619\n", + "After adstock: 72584.03448279522\n", + "After hill transform: 0.38553678157901083\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,950.17\n", + "Adstocked value: 103,950.50\n", + "Saturated value: 0.9821\n", + "Final response: 65973.7071\n", + "Raw spend: 103950.16568373084\n", + "After adstock: 103950.49901706417\n", + "After hill transform: 0.9821091391089851\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 82,934.47\n", + "Adstocked value: 82,934.65\n", + "Saturated value: 0.9975\n", + "Final response: 27912.1834\n", + "Raw spend: 82934.47444452769\n", + "After adstock: 82934.65091511593\n", + "After hill transform: 0.9974910103528821\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,634.49\n", + "Adstocked value: 14,635.71\n", + "Saturated value: 0.0007\n", + "Final response: 367.7084\n", + "Raw spend: 14634.488183954387\n", + "After adstock: 14635.71040617661\n", + "After hill transform: 0.000680768850015502\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,562.44\n", + "Adstocked value: 72,562.77\n", + "Saturated value: 0.3855\n", + "Final response: 55090.3138\n", + "Raw spend: 72562.44108393596\n", + "After adstock: 72562.77441726929\n", + "After hill transform: 0.38549608187682505\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 104,315.54\n", + "Adstocked value: 104,315.87\n", + "Saturated value: 0.9823\n", + "Final response: 65984.5612\n", + "Raw spend: 104315.53573238454\n", + "After adstock: 104315.86906571787\n", + "After hill transform: 0.9822707164329691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 82,632.89\n", + "Adstocked value: 82,633.07\n", + "Saturated value: 0.9975\n", + "Final response: 27911.4717\n", + "Raw spend: 82632.89419306607\n", + "After adstock: 82633.0706636543\n", + "After hill transform: 0.9974655788781348\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,634.49\n", + "Adstocked value: 14,635.71\n", + "Saturated value: 0.0007\n", + "Final response: 367.7084\n", + "Raw spend: 14634.488183954387\n", + "After adstock: 14635.71040617661\n", + "After hill transform: 0.000680768850015502\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,562.44\n", + "Adstocked value: 72,562.77\n", + "Saturated value: 0.3855\n", + "Final response: 55090.3138\n", + "Raw spend: 72562.44108393596\n", + "After adstock: 72562.77441726929\n", + "After hill transform: 0.38549608187682505\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 104,315.54\n", + "Adstocked value: 104,315.87\n", + "Saturated value: 0.9823\n", + "Final response: 65984.5612\n", + "Raw spend: 104315.53573238454\n", + "After adstock: 104315.86906571787\n", + "After hill transform: 0.9822707164329691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 82,632.89\n", + "Adstocked value: 82,633.07\n", + "Saturated value: 0.9975\n", + "Final response: 27911.4717\n", + "Raw spend: 82632.89419306607\n", + "After adstock: 82633.0706636543\n", + "After hill transform: 0.9974655788781348\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,634.49\n", + "Adstocked value: 14,635.71\n", + "Saturated value: 0.0007\n", + "Final response: 367.7084\n", + "Raw spend: 14634.488183969288\n", + "After adstock: 14635.71040619151\n", + "After hill transform: 0.0006807688500175777\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,562.44\n", + "Adstocked value: 72,562.77\n", + "Saturated value: 0.3855\n", + "Final response: 55090.3138\n", + "Raw spend: 72562.44108393596\n", + "After adstock: 72562.77441726929\n", + "After hill transform: 0.38549608187682505\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 104,315.54\n", + "Adstocked value: 104,315.87\n", + "Saturated value: 0.9823\n", + "Final response: 65984.5612\n", + "Raw spend: 104315.53573238454\n", + "After adstock: 104315.86906571787\n", + "After hill transform: 0.9822707164329691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 82,632.89\n", + "Adstocked value: 82,633.07\n", + "Saturated value: 0.9975\n", + "Final response: 27911.4717\n", + "Raw spend: 82632.89419306607\n", + "After adstock: 82633.0706636543\n", + "After hill transform: 0.9974655788781348\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,634.49\n", + "Adstocked value: 14,635.71\n", + "Saturated value: 0.0007\n", + "Final response: 367.7084\n", + "Raw spend: 14634.488183954387\n", + "After adstock: 14635.71040617661\n", + "After hill transform: 0.000680768850015502\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,562.44\n", + "Adstocked value: 72,562.77\n", + "Saturated value: 0.3855\n", + "Final response: 55090.3138\n", + "Raw spend: 72562.44108395086\n", + "After adstock: 72562.77441728419\n", + "After hill transform: 0.3854960818768536\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 104,315.54\n", + "Adstocked value: 104,315.87\n", + "Saturated value: 0.9823\n", + "Final response: 65984.5612\n", + "Raw spend: 104315.53573238454\n", + "After adstock: 104315.86906571787\n", + "After hill transform: 0.9822707164329691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 82,632.89\n", + "Adstocked value: 82,633.07\n", + "Saturated value: 0.9975\n", + "Final response: 27911.4717\n", + "Raw spend: 82632.89419306607\n", + "After adstock: 82633.0706636543\n", + "After hill transform: 0.9974655788781348\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,634.49\n", + "Adstocked value: 14,635.71\n", + "Saturated value: 0.0007\n", + "Final response: 367.7084\n", + "Raw spend: 14634.488183954387\n", + "After adstock: 14635.71040617661\n", + "After hill transform: 0.000680768850015502\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,562.44\n", + "Adstocked value: 72,562.77\n", + "Saturated value: 0.3855\n", + "Final response: 55090.3138\n", + "Raw spend: 72562.44108393596\n", + "After adstock: 72562.77441726929\n", + "After hill transform: 0.38549608187682505\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 104,315.54\n", + "Adstocked value: 104,315.87\n", + "Saturated value: 0.9823\n", + "Final response: 65984.5612\n", + "Raw spend: 104315.53573239944\n", + "After adstock: 104315.86906573277\n", + "After hill transform: 0.9822707164329757\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 82,632.89\n", + "Adstocked value: 82,633.07\n", + "Saturated value: 0.9975\n", + "Final response: 27911.4717\n", + "Raw spend: 82632.89419306607\n", + "After adstock: 82633.0706636543\n", + "After hill transform: 0.9974655788781348\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,634.49\n", + "Adstocked value: 14,635.71\n", + "Saturated value: 0.0007\n", + "Final response: 367.7084\n", + "Raw spend: 14634.488183954387\n", + "After adstock: 14635.71040617661\n", + "After hill transform: 0.000680768850015502\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,562.44\n", + "Adstocked value: 72,562.77\n", + "Saturated value: 0.3855\n", + "Final response: 55090.3138\n", + "Raw spend: 72562.44108393596\n", + "After adstock: 72562.77441726929\n", + "After hill transform: 0.38549608187682505\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 104,315.54\n", + "Adstocked value: 104,315.87\n", + "Saturated value: 0.9823\n", + "Final response: 65984.5612\n", + "Raw spend: 104315.53573238454\n", + "After adstock: 104315.86906571787\n", + "After hill transform: 0.9822707164329691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 82,632.89\n", + "Adstocked value: 82,633.07\n", + "Saturated value: 0.9975\n", + "Final response: 27911.4717\n", + "Raw spend: 82632.89419308097\n", + "After adstock: 82633.0706636692\n", + "After hill transform: 0.997465578878136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,634.49\n", + "Adstocked value: 14,635.71\n", + "Saturated value: 0.0007\n", + "Final response: 367.7084\n", + "Raw spend: 14634.488183954387\n", + "After adstock: 14635.71040617661\n", + "After hill transform: 0.000680768850015502\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,562.44\n", + "Adstocked value: 72,562.77\n", + "Saturated value: 0.3855\n", + "Final response: 55090.3138\n", + "Raw spend: 72562.44108393596\n", + "After adstock: 72562.77441726929\n", + "After hill transform: 0.38549608187682505\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 104,315.54\n", + "Adstocked value: 104,315.87\n", + "Saturated value: 0.9823\n", + "Final response: 65984.5612\n", + "Raw spend: 104315.53573238454\n", + "After adstock: 104315.86906571787\n", + "After hill transform: 0.9822707164329691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 82,632.89\n", + "Adstocked value: 82,633.07\n", + "Saturated value: 0.9975\n", + "Final response: 27911.4717\n", + "Raw spend: 82632.89419306607\n", + "After adstock: 82633.0706636543\n", + "After hill transform: 0.9974655788781348\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,634.49\n", + "Adstocked value: 14,635.71\n", + "Saturated value: 0.0007\n", + "Final response: 367.7084\n", + "Raw spend: 14634.488183969288\n", + "After adstock: 14635.71040619151\n", + "After hill transform: 0.0006807688500175777\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,562.44\n", + "Adstocked value: 72,562.77\n", + "Saturated value: 0.3855\n", + "Final response: 55090.3138\n", + "Raw spend: 72562.44108393596\n", + "After adstock: 72562.77441726929\n", + "After hill transform: 0.38549608187682505\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 104,315.54\n", + "Adstocked value: 104,315.87\n", + "Saturated value: 0.9823\n", + "Final response: 65984.5612\n", + "Raw spend: 104315.53573238454\n", + "After adstock: 104315.86906571787\n", + "After hill transform: 0.9822707164329691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 82,632.89\n", + "Adstocked value: 82,633.07\n", + "Saturated value: 0.9975\n", + "Final response: 27911.4717\n", + "Raw spend: 82632.89419306607\n", + "After adstock: 82633.0706636543\n", + "After hill transform: 0.9974655788781348\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,634.49\n", + "Adstocked value: 14,635.71\n", + "Saturated value: 0.0007\n", + "Final response: 367.7084\n", + "Raw spend: 14634.488183954387\n", + "After adstock: 14635.71040617661\n", + "After hill transform: 0.000680768850015502\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,562.44\n", + "Adstocked value: 72,562.77\n", + "Saturated value: 0.3855\n", + "Final response: 55090.3138\n", + "Raw spend: 72562.44108395086\n", + "After adstock: 72562.77441728419\n", + "After hill transform: 0.3854960818768536\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 104,315.54\n", + "Adstocked value: 104,315.87\n", + "Saturated value: 0.9823\n", + "Final response: 65984.5612\n", + "Raw spend: 104315.53573238454\n", + "After adstock: 104315.86906571787\n", + "After hill transform: 0.9822707164329691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 82,632.89\n", + "Adstocked value: 82,633.07\n", + "Saturated value: 0.9975\n", + "Final response: 27911.4717\n", + "Raw spend: 82632.89419306607\n", + "After adstock: 82633.0706636543\n", + "After hill transform: 0.9974655788781348\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,634.49\n", + "Adstocked value: 14,635.71\n", + "Saturated value: 0.0007\n", + "Final response: 367.7084\n", + "Raw spend: 14634.488183954387\n", + "After adstock: 14635.71040617661\n", + "After hill transform: 0.000680768850015502\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,562.44\n", + "Adstocked value: 72,562.77\n", + "Saturated value: 0.3855\n", + "Final response: 55090.3138\n", + "Raw spend: 72562.44108393596\n", + "After adstock: 72562.77441726929\n", + "After hill transform: 0.38549608187682505\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 104,315.54\n", + "Adstocked value: 104,315.87\n", + "Saturated value: 0.9823\n", + "Final response: 65984.5612\n", + "Raw spend: 104315.53573239944\n", + "After adstock: 104315.86906573277\n", + "After hill transform: 0.9822707164329757\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 82,632.89\n", + "Adstocked value: 82,633.07\n", + "Saturated value: 0.9975\n", + "Final response: 27911.4717\n", + "Raw spend: 82632.89419306607\n", + "After adstock: 82633.0706636543\n", + "After hill transform: 0.9974655788781348\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,634.49\n", + "Adstocked value: 14,635.71\n", + "Saturated value: 0.0007\n", + "Final response: 367.7084\n", + "Raw spend: 14634.488183954387\n", + "After adstock: 14635.71040617661\n", + "After hill transform: 0.000680768850015502\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,562.44\n", + "Adstocked value: 72,562.77\n", + "Saturated value: 0.3855\n", + "Final response: 55090.3138\n", + "Raw spend: 72562.44108393596\n", + "After adstock: 72562.77441726929\n", + "After hill transform: 0.38549608187682505\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 104,315.54\n", + "Adstocked value: 104,315.87\n", + "Saturated value: 0.9823\n", + "Final response: 65984.5612\n", + "Raw spend: 104315.53573238454\n", + "After adstock: 104315.86906571787\n", + "After hill transform: 0.9822707164329691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 82,632.89\n", + "Adstocked value: 82,633.07\n", + "Saturated value: 0.9975\n", + "Final response: 27911.4717\n", + "Raw spend: 82632.89419308097\n", + "After adstock: 82633.0706636692\n", + "After hill transform: 0.997465578878136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,431.56\n", + "Adstocked value: 14,432.78\n", + "Saturated value: 0.0007\n", + "Final response: 352.6510\n", + "Raw spend: 14431.561952502507\n", + "After adstock: 14432.78417472473\n", + "After hill transform: 0.0006528918497787904\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,456.05\n", + "Adstocked value: 72,456.38\n", + "Saturated value: 0.3853\n", + "Final response: 55061.1840\n", + "Raw spend: 72456.04536698289\n", + "After adstock: 72456.37870031621\n", + "After hill transform: 0.38529224553391167\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,144.09\n", + "Adstocked value: 106,144.42\n", + "Saturated value: 0.9831\n", + "Final response: 66036.9137\n", + "Raw spend: 106144.08598617854\n", + "After adstock: 106144.41931951187\n", + "After hill transform: 0.9830500558009584\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,123.84\n", + "Adstocked value: 81,124.02\n", + "Saturated value: 0.9973\n", + "Final response: 27907.7596\n", + "Raw spend: 81123.84420569646\n", + "After adstock: 81124.0206762847\n", + "After hill transform: 0.9973329190639738\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,431.56\n", + "Adstocked value: 14,432.78\n", + "Saturated value: 0.0007\n", + "Final response: 352.6510\n", + "Raw spend: 14431.561952502507\n", + "After adstock: 14432.78417472473\n", + "After hill transform: 0.0006528918497787904\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,456.05\n", + "Adstocked value: 72,456.38\n", + "Saturated value: 0.3853\n", + "Final response: 55061.1840\n", + "Raw spend: 72456.04536698289\n", + "After adstock: 72456.37870031621\n", + "After hill transform: 0.38529224553391167\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,144.09\n", + "Adstocked value: 106,144.42\n", + "Saturated value: 0.9831\n", + "Final response: 66036.9137\n", + "Raw spend: 106144.08598617854\n", + "After adstock: 106144.41931951187\n", + "After hill transform: 0.9830500558009584\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,123.84\n", + "Adstocked value: 81,124.02\n", + "Saturated value: 0.9973\n", + "Final response: 27907.7596\n", + "Raw spend: 81123.84420569646\n", + "After adstock: 81124.0206762847\n", + "After hill transform: 0.9973329190639738\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,431.56\n", + "Adstocked value: 14,432.78\n", + "Saturated value: 0.0007\n", + "Final response: 352.6510\n", + "Raw spend: 14431.561952517408\n", + "After adstock: 14432.78417473963\n", + "After hill transform: 0.000652891849780809\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,456.05\n", + "Adstocked value: 72,456.38\n", + "Saturated value: 0.3853\n", + "Final response: 55061.1840\n", + "Raw spend: 72456.04536698289\n", + "After adstock: 72456.37870031621\n", + "After hill transform: 0.38529224553391167\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,144.09\n", + "Adstocked value: 106,144.42\n", + "Saturated value: 0.9831\n", + "Final response: 66036.9137\n", + "Raw spend: 106144.08598617854\n", + "After adstock: 106144.41931951187\n", + "After hill transform: 0.9830500558009584\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,123.84\n", + "Adstocked value: 81,124.02\n", + "Saturated value: 0.9973\n", + "Final response: 27907.7596\n", + "Raw spend: 81123.84420569646\n", + "After adstock: 81124.0206762847\n", + "After hill transform: 0.9973329190639738\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,431.56\n", + "Adstocked value: 14,432.78\n", + "Saturated value: 0.0007\n", + "Final response: 352.6510\n", + "Raw spend: 14431.561952502507\n", + "After adstock: 14432.78417472473\n", + "After hill transform: 0.0006528918497787904\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,456.05\n", + "Adstocked value: 72,456.38\n", + "Saturated value: 0.3853\n", + "Final response: 55061.1840\n", + "Raw spend: 72456.04536699779\n", + "After adstock: 72456.37870033112\n", + "After hill transform: 0.38529224553394026\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,144.09\n", + "Adstocked value: 106,144.42\n", + "Saturated value: 0.9831\n", + "Final response: 66036.9137\n", + "Raw spend: 106144.08598617854\n", + "After adstock: 106144.41931951187\n", + "After hill transform: 0.9830500558009584\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,123.84\n", + "Adstocked value: 81,124.02\n", + "Saturated value: 0.9973\n", + "Final response: 27907.7596\n", + "Raw spend: 81123.84420569646\n", + "After adstock: 81124.0206762847\n", + "After hill transform: 0.9973329190639738\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,431.56\n", + "Adstocked value: 14,432.78\n", + "Saturated value: 0.0007\n", + "Final response: 352.6510\n", + "Raw spend: 14431.561952502507\n", + "After adstock: 14432.78417472473\n", + "After hill transform: 0.0006528918497787904\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,456.05\n", + "Adstocked value: 72,456.38\n", + "Saturated value: 0.3853\n", + "Final response: 55061.1840\n", + "Raw spend: 72456.04536698289\n", + "After adstock: 72456.37870031621\n", + "After hill transform: 0.38529224553391167\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,144.09\n", + "Adstocked value: 106,144.42\n", + "Saturated value: 0.9831\n", + "Final response: 66036.9137\n", + "Raw spend: 106144.08598619344\n", + "After adstock: 106144.41931952677\n", + "After hill transform: 0.9830500558009645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,123.84\n", + "Adstocked value: 81,124.02\n", + "Saturated value: 0.9973\n", + "Final response: 27907.7596\n", + "Raw spend: 81123.84420569646\n", + "After adstock: 81124.0206762847\n", + "After hill transform: 0.9973329190639738\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,431.56\n", + "Adstocked value: 14,432.78\n", + "Saturated value: 0.0007\n", + "Final response: 352.6510\n", + "Raw spend: 14431.561952502507\n", + "After adstock: 14432.78417472473\n", + "After hill transform: 0.0006528918497787904\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,456.05\n", + "Adstocked value: 72,456.38\n", + "Saturated value: 0.3853\n", + "Final response: 55061.1840\n", + "Raw spend: 72456.04536698289\n", + "After adstock: 72456.37870031621\n", + "After hill transform: 0.38529224553391167\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,144.09\n", + "Adstocked value: 106,144.42\n", + "Saturated value: 0.9831\n", + "Final response: 66036.9137\n", + "Raw spend: 106144.08598617854\n", + "After adstock: 106144.41931951187\n", + "After hill transform: 0.9830500558009584\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,123.84\n", + "Adstocked value: 81,124.02\n", + "Saturated value: 0.9973\n", + "Final response: 27907.7596\n", + "Raw spend: 81123.84420571136\n", + "After adstock: 81124.0206762996\n", + "After hill transform: 0.9973329190639751\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,431.56\n", + "Adstocked value: 14,432.78\n", + "Saturated value: 0.0007\n", + "Final response: 352.6510\n", + "Raw spend: 14431.561952502507\n", + "After adstock: 14432.78417472473\n", + "After hill transform: 0.0006528918497787904\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,456.05\n", + "Adstocked value: 72,456.38\n", + "Saturated value: 0.3853\n", + "Final response: 55061.1840\n", + "Raw spend: 72456.04536698289\n", + "After adstock: 72456.37870031621\n", + "After hill transform: 0.38529224553391167\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,144.09\n", + "Adstocked value: 106,144.42\n", + "Saturated value: 0.9831\n", + "Final response: 66036.9137\n", + "Raw spend: 106144.08598617854\n", + "After adstock: 106144.41931951187\n", + "After hill transform: 0.9830500558009584\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,123.84\n", + "Adstocked value: 81,124.02\n", + "Saturated value: 0.9973\n", + "Final response: 27907.7596\n", + "Raw spend: 81123.84420569646\n", + "After adstock: 81124.0206762847\n", + "After hill transform: 0.9973329190639738\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,431.56\n", + "Adstocked value: 14,432.78\n", + "Saturated value: 0.0007\n", + "Final response: 352.6510\n", + "Raw spend: 14431.561952517408\n", + "After adstock: 14432.78417473963\n", + "After hill transform: 0.000652891849780809\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,456.05\n", + "Adstocked value: 72,456.38\n", + "Saturated value: 0.3853\n", + "Final response: 55061.1840\n", + "Raw spend: 72456.04536698289\n", + "After adstock: 72456.37870031621\n", + "After hill transform: 0.38529224553391167\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,144.09\n", + "Adstocked value: 106,144.42\n", + "Saturated value: 0.9831\n", + "Final response: 66036.9137\n", + "Raw spend: 106144.08598617854\n", + "After adstock: 106144.41931951187\n", + "After hill transform: 0.9830500558009584\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,123.84\n", + "Adstocked value: 81,124.02\n", + "Saturated value: 0.9973\n", + "Final response: 27907.7596\n", + "Raw spend: 81123.84420569646\n", + "After adstock: 81124.0206762847\n", + "After hill transform: 0.9973329190639738\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,431.56\n", + "Adstocked value: 14,432.78\n", + "Saturated value: 0.0007\n", + "Final response: 352.6510\n", + "Raw spend: 14431.561952502507\n", + "After adstock: 14432.78417472473\n", + "After hill transform: 0.0006528918497787904\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,456.05\n", + "Adstocked value: 72,456.38\n", + "Saturated value: 0.3853\n", + "Final response: 55061.1840\n", + "Raw spend: 72456.04536699779\n", + "After adstock: 72456.37870033112\n", + "After hill transform: 0.38529224553394026\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,144.09\n", + "Adstocked value: 106,144.42\n", + "Saturated value: 0.9831\n", + "Final response: 66036.9137\n", + "Raw spend: 106144.08598617854\n", + "After adstock: 106144.41931951187\n", + "After hill transform: 0.9830500558009584\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,123.84\n", + "Adstocked value: 81,124.02\n", + "Saturated value: 0.9973\n", + "Final response: 27907.7596\n", + "Raw spend: 81123.84420569646\n", + "After adstock: 81124.0206762847\n", + "After hill transform: 0.9973329190639738\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,431.56\n", + "Adstocked value: 14,432.78\n", + "Saturated value: 0.0007\n", + "Final response: 352.6510\n", + "Raw spend: 14431.561952502507\n", + "After adstock: 14432.78417472473\n", + "After hill transform: 0.0006528918497787904\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,456.05\n", + "Adstocked value: 72,456.38\n", + "Saturated value: 0.3853\n", + "Final response: 55061.1840\n", + "Raw spend: 72456.04536698289\n", + "After adstock: 72456.37870031621\n", + "After hill transform: 0.38529224553391167\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,144.09\n", + "Adstocked value: 106,144.42\n", + "Saturated value: 0.9831\n", + "Final response: 66036.9137\n", + "Raw spend: 106144.08598619344\n", + "After adstock: 106144.41931952677\n", + "After hill transform: 0.9830500558009645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,123.84\n", + "Adstocked value: 81,124.02\n", + "Saturated value: 0.9973\n", + "Final response: 27907.7596\n", + "Raw spend: 81123.84420569646\n", + "After adstock: 81124.0206762847\n", + "After hill transform: 0.9973329190639738\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,431.56\n", + "Adstocked value: 14,432.78\n", + "Saturated value: 0.0007\n", + "Final response: 352.6510\n", + "Raw spend: 14431.561952502507\n", + "After adstock: 14432.78417472473\n", + "After hill transform: 0.0006528918497787904\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,456.05\n", + "Adstocked value: 72,456.38\n", + "Saturated value: 0.3853\n", + "Final response: 55061.1840\n", + "Raw spend: 72456.04536698289\n", + "After adstock: 72456.37870031621\n", + "After hill transform: 0.38529224553391167\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,144.09\n", + "Adstocked value: 106,144.42\n", + "Saturated value: 0.9831\n", + "Final response: 66036.9137\n", + "Raw spend: 106144.08598617854\n", + "After adstock: 106144.41931951187\n", + "After hill transform: 0.9830500558009584\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,123.84\n", + "Adstocked value: 81,124.02\n", + "Saturated value: 0.9973\n", + "Final response: 27907.7596\n", + "Raw spend: 81123.84420571136\n", + "After adstock: 81124.0206762996\n", + "After hill transform: 0.9973329190639751\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,226.80\n", + "Adstocked value: 14,228.02\n", + "Saturated value: 0.0006\n", + "Final response: 337.8788\n", + "Raw spend: 14226.79621371821\n", + "After adstock: 14228.018435940432\n", + "After hill transform: 0.0006255428243603446\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,348.76\n", + "Adstocked value: 72,349.10\n", + "Saturated value: 0.3851\n", + "Final response: 55031.7736\n", + "Raw spend: 72348.7617486741\n", + "After adstock: 72349.09508200742\n", + "After hill transform: 0.3850864456571429\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820481\n", + "After adstock: 107986.09856153814\n", + "After hill transform: 0.9837883468769112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 79,589.74\n", + "Adstocked value: 79,589.92\n", + "Saturated value: 0.9972\n", + "Final response: 27903.7099\n", + "Raw spend: 79589.74236303022\n", + "After adstock: 79589.91883361846\n", + "After hill transform: 0.9971881974153192\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,226.80\n", + "Adstocked value: 14,228.02\n", + "Saturated value: 0.0006\n", + "Final response: 337.8788\n", + "Raw spend: 14226.79621371821\n", + "After adstock: 14228.018435940432\n", + "After hill transform: 0.0006255428243603446\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,348.76\n", + "Adstocked value: 72,349.10\n", + "Saturated value: 0.3851\n", + "Final response: 55031.7736\n", + "Raw spend: 72348.7617486741\n", + "After adstock: 72349.09508200742\n", + "After hill transform: 0.3850864456571429\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820481\n", + "After adstock: 107986.09856153814\n", + "After hill transform: 0.9837883468769112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 79,589.74\n", + "Adstocked value: 79,589.92\n", + "Saturated value: 0.9972\n", + "Final response: 27903.7099\n", + "Raw spend: 79589.74236303022\n", + "After adstock: 79589.91883361846\n", + "After hill transform: 0.9971881974153192\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,226.80\n", + "Adstocked value: 14,228.02\n", + "Saturated value: 0.0006\n", + "Final response: 337.8788\n", + "Raw spend: 14226.79621373311\n", + "After adstock: 14228.018435955333\n", + "After hill transform: 0.0006255428243623065\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,348.76\n", + "Adstocked value: 72,349.10\n", + "Saturated value: 0.3851\n", + "Final response: 55031.7736\n", + "Raw spend: 72348.7617486741\n", + "After adstock: 72349.09508200742\n", + "After hill transform: 0.3850864456571429\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820481\n", + "After adstock: 107986.09856153814\n", + "After hill transform: 0.9837883468769112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 79,589.74\n", + "Adstocked value: 79,589.92\n", + "Saturated value: 0.9972\n", + "Final response: 27903.7099\n", + "Raw spend: 79589.74236303022\n", + "After adstock: 79589.91883361846\n", + "After hill transform: 0.9971881974153192\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,226.80\n", + "Adstocked value: 14,228.02\n", + "Saturated value: 0.0006\n", + "Final response: 337.8788\n", + "Raw spend: 14226.79621371821\n", + "After adstock: 14228.018435940432\n", + "After hill transform: 0.0006255428243603446\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,348.76\n", + "Adstocked value: 72,349.10\n", + "Saturated value: 0.3851\n", + "Final response: 55031.7736\n", + "Raw spend: 72348.761748689\n", + "After adstock: 72349.09508202232\n", + "After hill transform: 0.38508644565717154\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820481\n", + "After adstock: 107986.09856153814\n", + "After hill transform: 0.9837883468769112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 79,589.74\n", + "Adstocked value: 79,589.92\n", + "Saturated value: 0.9972\n", + "Final response: 27903.7099\n", + "Raw spend: 79589.74236303022\n", + "After adstock: 79589.91883361846\n", + "After hill transform: 0.9971881974153192\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,226.80\n", + "Adstocked value: 14,228.02\n", + "Saturated value: 0.0006\n", + "Final response: 337.8788\n", + "Raw spend: 14226.79621371821\n", + "After adstock: 14228.018435940432\n", + "After hill transform: 0.0006255428243603446\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,348.76\n", + "Adstocked value: 72,349.10\n", + "Saturated value: 0.3851\n", + "Final response: 55031.7736\n", + "Raw spend: 72348.7617486741\n", + "After adstock: 72349.09508200742\n", + "After hill transform: 0.3850864456571429\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652281899\n", + "After adstock: 107986.09856152323\n", + "After hill transform: 0.9837883468769053\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 79,589.74\n", + "Adstocked value: 79,589.92\n", + "Saturated value: 0.9972\n", + "Final response: 27903.7099\n", + "Raw spend: 79589.74236303022\n", + "After adstock: 79589.91883361846\n", + "After hill transform: 0.9971881974153192\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,226.80\n", + "Adstocked value: 14,228.02\n", + "Saturated value: 0.0006\n", + "Final response: 337.8788\n", + "Raw spend: 14226.79621371821\n", + "After adstock: 14228.018435940432\n", + "After hill transform: 0.0006255428243603446\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,348.76\n", + "Adstocked value: 72,349.10\n", + "Saturated value: 0.3851\n", + "Final response: 55031.7736\n", + "Raw spend: 72348.7617486741\n", + "After adstock: 72349.09508200742\n", + "After hill transform: 0.3850864456571429\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820481\n", + "After adstock: 107986.09856153814\n", + "After hill transform: 0.9837883468769112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 79,589.74\n", + "Adstocked value: 79,589.92\n", + "Saturated value: 0.9972\n", + "Final response: 27903.7099\n", + "Raw spend: 79589.74236304512\n", + "After adstock: 79589.91883363336\n", + "After hill transform: 0.9971881974153206\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,226.80\n", + "Adstocked value: 14,228.02\n", + "Saturated value: 0.0006\n", + "Final response: 337.8788\n", + "Raw spend: 14226.79621371821\n", + "After adstock: 14228.018435940432\n", + "After hill transform: 0.0006255428243603446\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,348.76\n", + "Adstocked value: 72,349.10\n", + "Saturated value: 0.3851\n", + "Final response: 55031.7736\n", + "Raw spend: 72348.7617486741\n", + "After adstock: 72349.09508200742\n", + "After hill transform: 0.3850864456571429\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820481\n", + "After adstock: 107986.09856153814\n", + "After hill transform: 0.9837883468769112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 79,589.74\n", + "Adstocked value: 79,589.92\n", + "Saturated value: 0.9972\n", + "Final response: 27903.7099\n", + "Raw spend: 79589.74236303022\n", + "After adstock: 79589.91883361846\n", + "After hill transform: 0.9971881974153192\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,226.80\n", + "Adstocked value: 14,228.02\n", + "Saturated value: 0.0006\n", + "Final response: 337.8788\n", + "Raw spend: 14226.79621373311\n", + "After adstock: 14228.018435955333\n", + "After hill transform: 0.0006255428243623065\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,348.76\n", + "Adstocked value: 72,349.10\n", + "Saturated value: 0.3851\n", + "Final response: 55031.7736\n", + "Raw spend: 72348.7617486741\n", + "After adstock: 72349.09508200742\n", + "After hill transform: 0.3850864456571429\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820481\n", + "After adstock: 107986.09856153814\n", + "After hill transform: 0.9837883468769112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 79,589.74\n", + "Adstocked value: 79,589.92\n", + "Saturated value: 0.9972\n", + "Final response: 27903.7099\n", + "Raw spend: 79589.74236303022\n", + "After adstock: 79589.91883361846\n", + "After hill transform: 0.9971881974153192\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,226.80\n", + "Adstocked value: 14,228.02\n", + "Saturated value: 0.0006\n", + "Final response: 337.8788\n", + "Raw spend: 14226.79621371821\n", + "After adstock: 14228.018435940432\n", + "After hill transform: 0.0006255428243603446\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,348.76\n", + "Adstocked value: 72,349.10\n", + "Saturated value: 0.3851\n", + "Final response: 55031.7736\n", + "Raw spend: 72348.761748689\n", + "After adstock: 72349.09508202232\n", + "After hill transform: 0.38508644565717154\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820481\n", + "After adstock: 107986.09856153814\n", + "After hill transform: 0.9837883468769112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 79,589.74\n", + "Adstocked value: 79,589.92\n", + "Saturated value: 0.9972\n", + "Final response: 27903.7099\n", + "Raw spend: 79589.74236303022\n", + "After adstock: 79589.91883361846\n", + "After hill transform: 0.9971881974153192\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,226.80\n", + "Adstocked value: 14,228.02\n", + "Saturated value: 0.0006\n", + "Final response: 337.8788\n", + "Raw spend: 14226.79621371821\n", + "After adstock: 14228.018435940432\n", + "After hill transform: 0.0006255428243603446\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,348.76\n", + "Adstocked value: 72,349.10\n", + "Saturated value: 0.3851\n", + "Final response: 55031.7736\n", + "Raw spend: 72348.7617486741\n", + "After adstock: 72349.09508200742\n", + "After hill transform: 0.3850864456571429\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652281899\n", + "After adstock: 107986.09856152323\n", + "After hill transform: 0.9837883468769053\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 79,589.74\n", + "Adstocked value: 79,589.92\n", + "Saturated value: 0.9972\n", + "Final response: 27903.7099\n", + "Raw spend: 79589.74236303022\n", + "After adstock: 79589.91883361846\n", + "After hill transform: 0.9971881974153192\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,226.80\n", + "Adstocked value: 14,228.02\n", + "Saturated value: 0.0006\n", + "Final response: 337.8788\n", + "Raw spend: 14226.79621371821\n", + "After adstock: 14228.018435940432\n", + "After hill transform: 0.0006255428243603446\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,348.76\n", + "Adstocked value: 72,349.10\n", + "Saturated value: 0.3851\n", + "Final response: 55031.7736\n", + "Raw spend: 72348.7617486741\n", + "After adstock: 72349.09508200742\n", + "After hill transform: 0.3850864456571429\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820481\n", + "After adstock: 107986.09856153814\n", + "After hill transform: 0.9837883468769112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 79,589.74\n", + "Adstocked value: 79,589.92\n", + "Saturated value: 0.9972\n", + "Final response: 27903.7099\n", + "Raw spend: 79589.74236304512\n", + "After adstock: 79589.91883363336\n", + "After hill transform: 0.9971881974153206\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,226.80\n", + "Adstocked value: 14,228.03\n", + "Saturated value: 0.0006\n", + "Final response: 337.8794\n", + "Raw spend: 14226.804663060811\n", + "After adstock: 14228.026885283034\n", + "After hill transform: 0.0006255439368473534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,348.86\n", + "Adstocked value: 72,349.19\n", + "Saturated value: 0.3851\n", + "Final response: 55031.8009\n", + "Raw spend: 72348.86127366821\n", + "After adstock: 72349.19460700154\n", + "After hill transform: 0.3850866366961517\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 79,589.72\n", + "Adstocked value: 79,589.89\n", + "Saturated value: 0.9972\n", + "Final response: 27903.7099\n", + "Raw spend: 79589.71575766223\n", + "After adstock: 79589.89222825046\n", + "After hill transform: 0.9971881948140029\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,226.80\n", + "Adstocked value: 14,228.03\n", + "Saturated value: 0.0006\n", + "Final response: 337.8794\n", + "Raw spend: 14226.804663060811\n", + "After adstock: 14228.026885283034\n", + "After hill transform: 0.0006255439368473534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,348.86\n", + "Adstocked value: 72,349.19\n", + "Saturated value: 0.3851\n", + "Final response: 55031.8009\n", + "Raw spend: 72348.86127366821\n", + "After adstock: 72349.19460700154\n", + "After hill transform: 0.3850866366961517\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 79,589.72\n", + "Adstocked value: 79,589.89\n", + "Saturated value: 0.9972\n", + "Final response: 27903.7099\n", + "Raw spend: 79589.71575766223\n", + "After adstock: 79589.89222825046\n", + "After hill transform: 0.9971881948140029\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,226.80\n", + "Adstocked value: 14,228.03\n", + "Saturated value: 0.0006\n", + "Final response: 337.8794\n", + "Raw spend: 14226.804663075713\n", + "After adstock: 14228.026885297935\n", + "After hill transform: 0.0006255439368493152\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,348.86\n", + "Adstocked value: 72,349.19\n", + "Saturated value: 0.3851\n", + "Final response: 55031.8009\n", + "Raw spend: 72348.86127366821\n", + "After adstock: 72349.19460700154\n", + "After hill transform: 0.3850866366961517\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 79,589.72\n", + "Adstocked value: 79,589.89\n", + "Saturated value: 0.9972\n", + "Final response: 27903.7099\n", + "Raw spend: 79589.71575766223\n", + "After adstock: 79589.89222825046\n", + "After hill transform: 0.9971881948140029\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,226.80\n", + "Adstocked value: 14,228.03\n", + "Saturated value: 0.0006\n", + "Final response: 337.8794\n", + "Raw spend: 14226.804663060811\n", + "After adstock: 14228.026885283034\n", + "After hill transform: 0.0006255439368473534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,348.86\n", + "Adstocked value: 72,349.19\n", + "Saturated value: 0.3851\n", + "Final response: 55031.8009\n", + "Raw spend: 72348.86127368311\n", + "After adstock: 72349.19460701644\n", + "After hill transform: 0.38508663669618026\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 79,589.72\n", + "Adstocked value: 79,589.89\n", + "Saturated value: 0.9972\n", + "Final response: 27903.7099\n", + "Raw spend: 79589.71575766223\n", + "After adstock: 79589.89222825046\n", + "After hill transform: 0.9971881948140029\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,226.80\n", + "Adstocked value: 14,228.03\n", + "Saturated value: 0.0006\n", + "Final response: 337.8794\n", + "Raw spend: 14226.804663060811\n", + "After adstock: 14228.026885283034\n", + "After hill transform: 0.0006255439368473534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,348.86\n", + "Adstocked value: 72,349.19\n", + "Saturated value: 0.3851\n", + "Final response: 55031.8009\n", + "Raw spend: 72348.86127366821\n", + "After adstock: 72349.19460700154\n", + "After hill transform: 0.3850866366961517\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 79,589.72\n", + "Adstocked value: 79,589.89\n", + "Saturated value: 0.9972\n", + "Final response: 27903.7099\n", + "Raw spend: 79589.71575766223\n", + "After adstock: 79589.89222825046\n", + "After hill transform: 0.9971881948140029\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,226.80\n", + "Adstocked value: 14,228.03\n", + "Saturated value: 0.0006\n", + "Final response: 337.8794\n", + "Raw spend: 14226.804663060811\n", + "After adstock: 14228.026885283034\n", + "After hill transform: 0.0006255439368473534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,348.86\n", + "Adstocked value: 72,349.19\n", + "Saturated value: 0.3851\n", + "Final response: 55031.8009\n", + "Raw spend: 72348.86127366821\n", + "After adstock: 72349.19460700154\n", + "After hill transform: 0.3850866366961517\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 79,589.72\n", + "Adstocked value: 79,589.89\n", + "Saturated value: 0.9972\n", + "Final response: 27903.7099\n", + "Raw spend: 79589.71575767713\n", + "After adstock: 79589.89222826537\n", + "After hill transform: 0.9971881948140043\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,226.80\n", + "Adstocked value: 14,228.03\n", + "Saturated value: 0.0006\n", + "Final response: 337.8794\n", + "Raw spend: 14226.804663060811\n", + "After adstock: 14228.026885283034\n", + "After hill transform: 0.0006255439368473534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,348.86\n", + "Adstocked value: 72,349.19\n", + "Saturated value: 0.3851\n", + "Final response: 55031.8009\n", + "Raw spend: 72348.86127366821\n", + "After adstock: 72349.19460700154\n", + "After hill transform: 0.3850866366961517\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 79,589.72\n", + "Adstocked value: 79,589.89\n", + "Saturated value: 0.9972\n", + "Final response: 27903.7099\n", + "Raw spend: 79589.71575766223\n", + "After adstock: 79589.89222825046\n", + "After hill transform: 0.9971881948140029\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,226.80\n", + "Adstocked value: 14,228.03\n", + "Saturated value: 0.0006\n", + "Final response: 337.8794\n", + "Raw spend: 14226.804663075713\n", + "After adstock: 14228.026885297935\n", + "After hill transform: 0.0006255439368493152\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,348.86\n", + "Adstocked value: 72,349.19\n", + "Saturated value: 0.3851\n", + "Final response: 55031.8009\n", + "Raw spend: 72348.86127366821\n", + "After adstock: 72349.19460700154\n", + "After hill transform: 0.3850866366961517\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 79,589.72\n", + "Adstocked value: 79,589.89\n", + "Saturated value: 0.9972\n", + "Final response: 27903.7099\n", + "Raw spend: 79589.71575766223\n", + "After adstock: 79589.89222825046\n", + "After hill transform: 0.9971881948140029\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,226.80\n", + "Adstocked value: 14,228.03\n", + "Saturated value: 0.0006\n", + "Final response: 337.8794\n", + "Raw spend: 14226.804663060811\n", + "After adstock: 14228.026885283034\n", + "After hill transform: 0.0006255439368473534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,348.86\n", + "Adstocked value: 72,349.19\n", + "Saturated value: 0.3851\n", + "Final response: 55031.8009\n", + "Raw spend: 72348.86127368311\n", + "After adstock: 72349.19460701644\n", + "After hill transform: 0.38508663669618026\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 79,589.72\n", + "Adstocked value: 79,589.89\n", + "Saturated value: 0.9972\n", + "Final response: 27903.7099\n", + "Raw spend: 79589.71575766223\n", + "After adstock: 79589.89222825046\n", + "After hill transform: 0.9971881948140029\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,226.80\n", + "Adstocked value: 14,228.03\n", + "Saturated value: 0.0006\n", + "Final response: 337.8794\n", + "Raw spend: 14226.804663060811\n", + "After adstock: 14228.026885283034\n", + "After hill transform: 0.0006255439368473534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,348.86\n", + "Adstocked value: 72,349.19\n", + "Saturated value: 0.3851\n", + "Final response: 55031.8009\n", + "Raw spend: 72348.86127366821\n", + "After adstock: 72349.19460700154\n", + "After hill transform: 0.3850866366961517\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 79,589.72\n", + "Adstocked value: 79,589.89\n", + "Saturated value: 0.9972\n", + "Final response: 27903.7099\n", + "Raw spend: 79589.71575766223\n", + "After adstock: 79589.89222825046\n", + "After hill transform: 0.9971881948140029\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,226.80\n", + "Adstocked value: 14,228.03\n", + "Saturated value: 0.0006\n", + "Final response: 337.8794\n", + "Raw spend: 14226.804663060811\n", + "After adstock: 14228.026885283034\n", + "After hill transform: 0.0006255439368473534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,348.86\n", + "Adstocked value: 72,349.19\n", + "Saturated value: 0.3851\n", + "Final response: 55031.8009\n", + "Raw spend: 72348.86127366821\n", + "After adstock: 72349.19460700154\n", + "After hill transform: 0.3850866366961517\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 79,589.72\n", + "Adstocked value: 79,589.89\n", + "Saturated value: 0.9972\n", + "Final response: 27903.7099\n", + "Raw spend: 79589.71575767713\n", + "After adstock: 79589.89222826537\n", + "After hill transform: 0.9971881948140043\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,177.29\n", + "Adstocked value: 15,178.52\n", + "Saturated value: 0.0008\n", + "Final response: 410.0742\n", + "Raw spend: 15177.29437384151\n", + "After adstock: 15178.516596063733\n", + "After hill transform: 0.0007592042183243998\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,911.67\n", + "Adstocked value: 72,912.00\n", + "Saturated value: 0.3862\n", + "Final response: 55185.6688\n", + "Raw spend: 72911.66977574052\n", + "After adstock: 72912.00310907385\n", + "After hill transform: 0.38616333158148597\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 99,477.81\n", + "Adstocked value: 99,478.14\n", + "Saturated value: 0.9800\n", + "Final response: 65829.1518\n", + "Raw spend: 99477.8076111464\n", + "After adstock: 99478.14094447973\n", + "After hill transform: 0.9799572357265428\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 86,612.90\n", + "Adstocked value: 86,613.07\n", + "Saturated value: 0.9978\n", + "Final response: 27920.1324\n", + "Raw spend: 86612.8971264533\n", + "After adstock: 86613.07359704154\n", + "After hill transform: 0.9977750816201066\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,177.29\n", + "Adstocked value: 15,178.52\n", + "Saturated value: 0.0008\n", + "Final response: 410.0742\n", + "Raw spend: 15177.29437384151\n", + "After adstock: 15178.516596063733\n", + "After hill transform: 0.0007592042183243998\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,911.67\n", + "Adstocked value: 72,912.00\n", + "Saturated value: 0.3862\n", + "Final response: 55185.6688\n", + "Raw spend: 72911.66977574052\n", + "After adstock: 72912.00310907385\n", + "After hill transform: 0.38616333158148597\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 99,477.81\n", + "Adstocked value: 99,478.14\n", + "Saturated value: 0.9800\n", + "Final response: 65829.1518\n", + "Raw spend: 99477.8076111464\n", + "After adstock: 99478.14094447973\n", + "After hill transform: 0.9799572357265428\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 86,612.90\n", + "Adstocked value: 86,613.07\n", + "Saturated value: 0.9978\n", + "Final response: 27920.1324\n", + "Raw spend: 86612.8971264533\n", + "After adstock: 86613.07359704154\n", + "After hill transform: 0.9977750816201066\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,321.85\n", + "Adstocked value: 14,323.08\n", + "Saturated value: 0.0006\n", + "Final response: 344.6841\n", + "Raw spend: 14321.85363413888\n", + "After adstock: 14323.075856361103\n", + "After hill transform: 0.0006381421035778723\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,405.14\n", + "Adstocked value: 72,405.48\n", + "Saturated value: 0.3852\n", + "Final response: 55047.2343\n", + "Raw spend: 72405.14212387544\n", + "After adstock: 72405.47545720877\n", + "After hill transform: 0.3851946318267028\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,134.97\n", + "Adstocked value: 107,135.30\n", + "Saturated value: 0.9835\n", + "Final response: 66063.9730\n", + "Raw spend: 107134.96946649924\n", + "After adstock: 107135.30279983257\n", + "After hill transform: 0.9834528701891033\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 80,292.03\n", + "Adstocked value: 80,292.21\n", + "Saturated value: 0.9973\n", + "Final response: 27905.5999\n", + "Raw spend: 80292.03389454134\n", + "After adstock: 80292.21036512958\n", + "After hill transform: 0.997255739995538\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,321.85\n", + "Adstocked value: 14,323.08\n", + "Saturated value: 0.0006\n", + "Final response: 344.6841\n", + "Raw spend: 14321.85363413888\n", + "After adstock: 14323.075856361103\n", + "After hill transform: 0.0006381421035778723\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,405.14\n", + "Adstocked value: 72,405.48\n", + "Saturated value: 0.3852\n", + "Final response: 55047.2343\n", + "Raw spend: 72405.14212387544\n", + "After adstock: 72405.47545720877\n", + "After hill transform: 0.3851946318267028\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,134.97\n", + "Adstocked value: 107,135.30\n", + "Saturated value: 0.9835\n", + "Final response: 66063.9730\n", + "Raw spend: 107134.96946649924\n", + "After adstock: 107135.30279983257\n", + "After hill transform: 0.9834528701891033\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 80,292.03\n", + "Adstocked value: 80,292.21\n", + "Saturated value: 0.9973\n", + "Final response: 27905.5999\n", + "Raw spend: 80292.03389454134\n", + "After adstock: 80292.21036512958\n", + "After hill transform: 0.997255739995538\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,321.85\n", + "Adstocked value: 14,323.08\n", + "Saturated value: 0.0006\n", + "Final response: 344.6841\n", + "Raw spend: 14321.853634153782\n", + "After adstock: 14323.075856376005\n", + "After hill transform: 0.0006381421035798604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,405.14\n", + "Adstocked value: 72,405.48\n", + "Saturated value: 0.3852\n", + "Final response: 55047.2343\n", + "Raw spend: 72405.14212387544\n", + "After adstock: 72405.47545720877\n", + "After hill transform: 0.3851946318267028\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,134.97\n", + "Adstocked value: 107,135.30\n", + "Saturated value: 0.9835\n", + "Final response: 66063.9730\n", + "Raw spend: 107134.96946649924\n", + "After adstock: 107135.30279983257\n", + "After hill transform: 0.9834528701891033\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 80,292.03\n", + "Adstocked value: 80,292.21\n", + "Saturated value: 0.9973\n", + "Final response: 27905.5999\n", + "Raw spend: 80292.03389454134\n", + "After adstock: 80292.21036512958\n", + "After hill transform: 0.997255739995538\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,321.85\n", + "Adstocked value: 14,323.08\n", + "Saturated value: 0.0006\n", + "Final response: 344.6841\n", + "Raw spend: 14321.85363413888\n", + "After adstock: 14323.075856361103\n", + "After hill transform: 0.0006381421035778723\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,405.14\n", + "Adstocked value: 72,405.48\n", + "Saturated value: 0.3852\n", + "Final response: 55047.2343\n", + "Raw spend: 72405.14212389034\n", + "After adstock: 72405.47545722367\n", + "After hill transform: 0.3851946318267314\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,134.97\n", + "Adstocked value: 107,135.30\n", + "Saturated value: 0.9835\n", + "Final response: 66063.9730\n", + "Raw spend: 107134.96946649924\n", + "After adstock: 107135.30279983257\n", + "After hill transform: 0.9834528701891033\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 80,292.03\n", + "Adstocked value: 80,292.21\n", + "Saturated value: 0.9973\n", + "Final response: 27905.5999\n", + "Raw spend: 80292.03389454134\n", + "After adstock: 80292.21036512958\n", + "After hill transform: 0.997255739995538\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,321.85\n", + "Adstocked value: 14,323.08\n", + "Saturated value: 0.0006\n", + "Final response: 344.6841\n", + "Raw spend: 14321.85363413888\n", + "After adstock: 14323.075856361103\n", + "After hill transform: 0.0006381421035778723\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,405.14\n", + "Adstocked value: 72,405.48\n", + "Saturated value: 0.3852\n", + "Final response: 55047.2343\n", + "Raw spend: 72405.14212387544\n", + "After adstock: 72405.47545720877\n", + "After hill transform: 0.3851946318267028\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,134.97\n", + "Adstocked value: 107,135.30\n", + "Saturated value: 0.9835\n", + "Final response: 66063.9730\n", + "Raw spend: 107134.96946651414\n", + "After adstock: 107135.30279984747\n", + "After hill transform: 0.9834528701891094\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 80,292.03\n", + "Adstocked value: 80,292.21\n", + "Saturated value: 0.9973\n", + "Final response: 27905.5999\n", + "Raw spend: 80292.03389454134\n", + "After adstock: 80292.21036512958\n", + "After hill transform: 0.997255739995538\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,321.85\n", + "Adstocked value: 14,323.08\n", + "Saturated value: 0.0006\n", + "Final response: 344.6841\n", + "Raw spend: 14321.85363413888\n", + "After adstock: 14323.075856361103\n", + "After hill transform: 0.0006381421035778723\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,405.14\n", + "Adstocked value: 72,405.48\n", + "Saturated value: 0.3852\n", + "Final response: 55047.2343\n", + "Raw spend: 72405.14212387544\n", + "After adstock: 72405.47545720877\n", + "After hill transform: 0.3851946318267028\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,134.97\n", + "Adstocked value: 107,135.30\n", + "Saturated value: 0.9835\n", + "Final response: 66063.9730\n", + "Raw spend: 107134.96946649924\n", + "After adstock: 107135.30279983257\n", + "After hill transform: 0.9834528701891033\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 80,292.03\n", + "Adstocked value: 80,292.21\n", + "Saturated value: 0.9973\n", + "Final response: 27905.5999\n", + "Raw spend: 80292.03389455624\n", + "After adstock: 80292.21036514448\n", + "After hill transform: 0.9972557399955394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,321.85\n", + "Adstocked value: 14,323.08\n", + "Saturated value: 0.0006\n", + "Final response: 344.6841\n", + "Raw spend: 14321.85363413888\n", + "After adstock: 14323.075856361103\n", + "After hill transform: 0.0006381421035778723\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,405.14\n", + "Adstocked value: 72,405.48\n", + "Saturated value: 0.3852\n", + "Final response: 55047.2343\n", + "Raw spend: 72405.14212387544\n", + "After adstock: 72405.47545720877\n", + "After hill transform: 0.3851946318267028\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,134.97\n", + "Adstocked value: 107,135.30\n", + "Saturated value: 0.9835\n", + "Final response: 66063.9730\n", + "Raw spend: 107134.96946649924\n", + "After adstock: 107135.30279983257\n", + "After hill transform: 0.9834528701891033\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 80,292.03\n", + "Adstocked value: 80,292.21\n", + "Saturated value: 0.9973\n", + "Final response: 27905.5999\n", + "Raw spend: 80292.03389454134\n", + "After adstock: 80292.21036512958\n", + "After hill transform: 0.997255739995538\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,321.85\n", + "Adstocked value: 14,323.08\n", + "Saturated value: 0.0006\n", + "Final response: 344.6841\n", + "Raw spend: 14321.853634153782\n", + "After adstock: 14323.075856376005\n", + "After hill transform: 0.0006381421035798604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,405.14\n", + "Adstocked value: 72,405.48\n", + "Saturated value: 0.3852\n", + "Final response: 55047.2343\n", + "Raw spend: 72405.14212387544\n", + "After adstock: 72405.47545720877\n", + "After hill transform: 0.3851946318267028\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,134.97\n", + "Adstocked value: 107,135.30\n", + "Saturated value: 0.9835\n", + "Final response: 66063.9730\n", + "Raw spend: 107134.96946649924\n", + "After adstock: 107135.30279983257\n", + "After hill transform: 0.9834528701891033\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 80,292.03\n", + "Adstocked value: 80,292.21\n", + "Saturated value: 0.9973\n", + "Final response: 27905.5999\n", + "Raw spend: 80292.03389454134\n", + "After adstock: 80292.21036512958\n", + "After hill transform: 0.997255739995538\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,321.85\n", + "Adstocked value: 14,323.08\n", + "Saturated value: 0.0006\n", + "Final response: 344.6841\n", + "Raw spend: 14321.85363413888\n", + "After adstock: 14323.075856361103\n", + "After hill transform: 0.0006381421035778723\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,405.14\n", + "Adstocked value: 72,405.48\n", + "Saturated value: 0.3852\n", + "Final response: 55047.2343\n", + "Raw spend: 72405.14212389034\n", + "After adstock: 72405.47545722367\n", + "After hill transform: 0.3851946318267314\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,134.97\n", + "Adstocked value: 107,135.30\n", + "Saturated value: 0.9835\n", + "Final response: 66063.9730\n", + "Raw spend: 107134.96946649924\n", + "After adstock: 107135.30279983257\n", + "After hill transform: 0.9834528701891033\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 80,292.03\n", + "Adstocked value: 80,292.21\n", + "Saturated value: 0.9973\n", + "Final response: 27905.5999\n", + "Raw spend: 80292.03389454134\n", + "After adstock: 80292.21036512958\n", + "After hill transform: 0.997255739995538\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,321.85\n", + "Adstocked value: 14,323.08\n", + "Saturated value: 0.0006\n", + "Final response: 344.6841\n", + "Raw spend: 14321.85363413888\n", + "After adstock: 14323.075856361103\n", + "After hill transform: 0.0006381421035778723\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,405.14\n", + "Adstocked value: 72,405.48\n", + "Saturated value: 0.3852\n", + "Final response: 55047.2343\n", + "Raw spend: 72405.14212387544\n", + "After adstock: 72405.47545720877\n", + "After hill transform: 0.3851946318267028\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,134.97\n", + "Adstocked value: 107,135.30\n", + "Saturated value: 0.9835\n", + "Final response: 66063.9730\n", + "Raw spend: 107134.96946651414\n", + "After adstock: 107135.30279984747\n", + "After hill transform: 0.9834528701891094\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 80,292.03\n", + "Adstocked value: 80,292.21\n", + "Saturated value: 0.9973\n", + "Final response: 27905.5999\n", + "Raw spend: 80292.03389454134\n", + "After adstock: 80292.21036512958\n", + "After hill transform: 0.997255739995538\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,321.85\n", + "Adstocked value: 14,323.08\n", + "Saturated value: 0.0006\n", + "Final response: 344.6841\n", + "Raw spend: 14321.85363413888\n", + "After adstock: 14323.075856361103\n", + "After hill transform: 0.0006381421035778723\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,405.14\n", + "Adstocked value: 72,405.48\n", + "Saturated value: 0.3852\n", + "Final response: 55047.2343\n", + "Raw spend: 72405.14212387544\n", + "After adstock: 72405.47545720877\n", + "After hill transform: 0.3851946318267028\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,134.97\n", + "Adstocked value: 107,135.30\n", + "Saturated value: 0.9835\n", + "Final response: 66063.9730\n", + "Raw spend: 107134.96946649924\n", + "After adstock: 107135.30279983257\n", + "After hill transform: 0.9834528701891033\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 80,292.03\n", + "Adstocked value: 80,292.21\n", + "Saturated value: 0.9973\n", + "Final response: 27905.5999\n", + "Raw spend: 80292.03389455624\n", + "After adstock: 80292.21036514448\n", + "After hill transform: 0.9972557399955394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,346.00\n", + "Adstocked value: 14,347.22\n", + "Saturated value: 0.0006\n", + "Final response: 346.4274\n", + "Raw spend: 14346.002469702446\n", + "After adstock: 14347.224691924668\n", + "After hill transform: 0.0006413695597021507\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,419.91\n", + "Adstocked value: 72,420.24\n", + "Saturated value: 0.3852\n", + "Final response: 55051.2815\n", + "Raw spend: 72419.90746402882\n", + "After adstock: 72420.24079736214\n", + "After hill transform: 0.385222952434273\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,919.31\n", + "Adstocked value: 106,919.65\n", + "Saturated value: 0.9834\n", + "Final response: 66058.1594\n", + "Raw spend: 106919.3134571803\n", + "After adstock: 106919.64679051362\n", + "After hill transform: 0.9833663266313449\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 80,469.85\n", + "Adstocked value: 80,470.03\n", + "Saturated value: 0.9973\n", + "Final response: 27906.0687\n", + "Raw spend: 80469.84986891864\n", + "After adstock: 80470.02633950688\n", + "After hill transform: 0.9972724910909536\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,346.00\n", + "Adstocked value: 14,347.22\n", + "Saturated value: 0.0006\n", + "Final response: 346.4274\n", + "Raw spend: 14346.002469702446\n", + "After adstock: 14347.224691924668\n", + "After hill transform: 0.0006413695597021507\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,419.91\n", + "Adstocked value: 72,420.24\n", + "Saturated value: 0.3852\n", + "Final response: 55051.2815\n", + "Raw spend: 72419.90746402882\n", + "After adstock: 72420.24079736214\n", + "After hill transform: 0.385222952434273\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,919.31\n", + "Adstocked value: 106,919.65\n", + "Saturated value: 0.9834\n", + "Final response: 66058.1594\n", + "Raw spend: 106919.3134571803\n", + "After adstock: 106919.64679051362\n", + "After hill transform: 0.9833663266313449\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 80,469.85\n", + "Adstocked value: 80,470.03\n", + "Saturated value: 0.9973\n", + "Final response: 27906.0687\n", + "Raw spend: 80469.84986891864\n", + "After adstock: 80470.02633950688\n", + "After hill transform: 0.9972724910909536\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,346.00\n", + "Adstocked value: 14,347.22\n", + "Saturated value: 0.0006\n", + "Final response: 346.4274\n", + "Raw spend: 14346.002469717347\n", + "After adstock: 14347.22469193957\n", + "After hill transform: 0.0006413695597041456\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,419.91\n", + "Adstocked value: 72,420.24\n", + "Saturated value: 0.3852\n", + "Final response: 55051.2815\n", + "Raw spend: 72419.90746402882\n", + "After adstock: 72420.24079736214\n", + "After hill transform: 0.385222952434273\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,919.31\n", + "Adstocked value: 106,919.65\n", + "Saturated value: 0.9834\n", + "Final response: 66058.1594\n", + "Raw spend: 106919.3134571803\n", + "After adstock: 106919.64679051362\n", + "After hill transform: 0.9833663266313449\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 80,469.85\n", + "Adstocked value: 80,470.03\n", + "Saturated value: 0.9973\n", + "Final response: 27906.0687\n", + "Raw spend: 80469.84986891864\n", + "After adstock: 80470.02633950688\n", + "After hill transform: 0.9972724910909536\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,346.00\n", + "Adstocked value: 14,347.22\n", + "Saturated value: 0.0006\n", + "Final response: 346.4274\n", + "Raw spend: 14346.002469702446\n", + "After adstock: 14347.224691924668\n", + "After hill transform: 0.0006413695597021507\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,419.91\n", + "Adstocked value: 72,420.24\n", + "Saturated value: 0.3852\n", + "Final response: 55051.2815\n", + "Raw spend: 72419.90746404372\n", + "After adstock: 72420.24079737705\n", + "After hill transform: 0.3852229524343016\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,919.31\n", + "Adstocked value: 106,919.65\n", + "Saturated value: 0.9834\n", + "Final response: 66058.1594\n", + "Raw spend: 106919.3134571803\n", + "After adstock: 106919.64679051362\n", + "After hill transform: 0.9833663266313449\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 80,469.85\n", + "Adstocked value: 80,470.03\n", + "Saturated value: 0.9973\n", + "Final response: 27906.0687\n", + "Raw spend: 80469.84986891864\n", + "After adstock: 80470.02633950688\n", + "After hill transform: 0.9972724910909536\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,346.00\n", + "Adstocked value: 14,347.22\n", + "Saturated value: 0.0006\n", + "Final response: 346.4274\n", + "Raw spend: 14346.002469702446\n", + "After adstock: 14347.224691924668\n", + "After hill transform: 0.0006413695597021507\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,419.91\n", + "Adstocked value: 72,420.24\n", + "Saturated value: 0.3852\n", + "Final response: 55051.2815\n", + "Raw spend: 72419.90746402882\n", + "After adstock: 72420.24079736214\n", + "After hill transform: 0.385222952434273\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,919.31\n", + "Adstocked value: 106,919.65\n", + "Saturated value: 0.9834\n", + "Final response: 66058.1594\n", + "Raw spend: 106919.3134571952\n", + "After adstock: 106919.64679052852\n", + "After hill transform: 0.983366326631351\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 80,469.85\n", + "Adstocked value: 80,470.03\n", + "Saturated value: 0.9973\n", + "Final response: 27906.0687\n", + "Raw spend: 80469.84986891864\n", + "After adstock: 80470.02633950688\n", + "After hill transform: 0.9972724910909536\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,346.00\n", + "Adstocked value: 14,347.22\n", + "Saturated value: 0.0006\n", + "Final response: 346.4274\n", + "Raw spend: 14346.002469702446\n", + "After adstock: 14347.224691924668\n", + "After hill transform: 0.0006413695597021507\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,419.91\n", + "Adstocked value: 72,420.24\n", + "Saturated value: 0.3852\n", + "Final response: 55051.2815\n", + "Raw spend: 72419.90746402882\n", + "After adstock: 72420.24079736214\n", + "After hill transform: 0.385222952434273\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,919.31\n", + "Adstocked value: 106,919.65\n", + "Saturated value: 0.9834\n", + "Final response: 66058.1594\n", + "Raw spend: 106919.3134571803\n", + "After adstock: 106919.64679051362\n", + "After hill transform: 0.9833663266313449\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 80,469.85\n", + "Adstocked value: 80,470.03\n", + "Saturated value: 0.9973\n", + "Final response: 27906.0687\n", + "Raw spend: 80469.84986893354\n", + "After adstock: 80470.02633952178\n", + "After hill transform: 0.997272491090955\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,346.00\n", + "Adstocked value: 14,347.22\n", + "Saturated value: 0.0006\n", + "Final response: 346.4274\n", + "Raw spend: 14346.002469702446\n", + "After adstock: 14347.224691924668\n", + "After hill transform: 0.0006413695597021507\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,419.91\n", + "Adstocked value: 72,420.24\n", + "Saturated value: 0.3852\n", + "Final response: 55051.2815\n", + "Raw spend: 72419.90746402882\n", + "After adstock: 72420.24079736214\n", + "After hill transform: 0.385222952434273\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,919.31\n", + "Adstocked value: 106,919.65\n", + "Saturated value: 0.9834\n", + "Final response: 66058.1594\n", + "Raw spend: 106919.3134571803\n", + "After adstock: 106919.64679051362\n", + "After hill transform: 0.9833663266313449\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 80,469.85\n", + "Adstocked value: 80,470.03\n", + "Saturated value: 0.9973\n", + "Final response: 27906.0687\n", + "Raw spend: 80469.84986891864\n", + "After adstock: 80470.02633950688\n", + "After hill transform: 0.9972724910909536\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,346.00\n", + "Adstocked value: 14,347.22\n", + "Saturated value: 0.0006\n", + "Final response: 346.4274\n", + "Raw spend: 14346.002469717347\n", + "After adstock: 14347.22469193957\n", + "After hill transform: 0.0006413695597041456\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,419.91\n", + "Adstocked value: 72,420.24\n", + "Saturated value: 0.3852\n", + "Final response: 55051.2815\n", + "Raw spend: 72419.90746402882\n", + "After adstock: 72420.24079736214\n", + "After hill transform: 0.385222952434273\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,919.31\n", + "Adstocked value: 106,919.65\n", + "Saturated value: 0.9834\n", + "Final response: 66058.1594\n", + "Raw spend: 106919.3134571803\n", + "After adstock: 106919.64679051362\n", + "After hill transform: 0.9833663266313449\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 80,469.85\n", + "Adstocked value: 80,470.03\n", + "Saturated value: 0.9973\n", + "Final response: 27906.0687\n", + "Raw spend: 80469.84986891864\n", + "After adstock: 80470.02633950688\n", + "After hill transform: 0.9972724910909536\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,346.00\n", + "Adstocked value: 14,347.22\n", + "Saturated value: 0.0006\n", + "Final response: 346.4274\n", + "Raw spend: 14346.002469702446\n", + "After adstock: 14347.224691924668\n", + "After hill transform: 0.0006413695597021507\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,419.91\n", + "Adstocked value: 72,420.24\n", + "Saturated value: 0.3852\n", + "Final response: 55051.2815\n", + "Raw spend: 72419.90746404372\n", + "After adstock: 72420.24079737705\n", + "After hill transform: 0.3852229524343016\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,919.31\n", + "Adstocked value: 106,919.65\n", + "Saturated value: 0.9834\n", + "Final response: 66058.1594\n", + "Raw spend: 106919.3134571803\n", + "After adstock: 106919.64679051362\n", + "After hill transform: 0.9833663266313449\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 80,469.85\n", + "Adstocked value: 80,470.03\n", + "Saturated value: 0.9973\n", + "Final response: 27906.0687\n", + "Raw spend: 80469.84986891864\n", + "After adstock: 80470.02633950688\n", + "After hill transform: 0.9972724910909536\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,346.00\n", + "Adstocked value: 14,347.22\n", + "Saturated value: 0.0006\n", + "Final response: 346.4274\n", + "Raw spend: 14346.002469702446\n", + "After adstock: 14347.224691924668\n", + "After hill transform: 0.0006413695597021507\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,419.91\n", + "Adstocked value: 72,420.24\n", + "Saturated value: 0.3852\n", + "Final response: 55051.2815\n", + "Raw spend: 72419.90746402882\n", + "After adstock: 72420.24079736214\n", + "After hill transform: 0.385222952434273\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,919.31\n", + "Adstocked value: 106,919.65\n", + "Saturated value: 0.9834\n", + "Final response: 66058.1594\n", + "Raw spend: 106919.3134571952\n", + "After adstock: 106919.64679052852\n", + "After hill transform: 0.983366326631351\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 80,469.85\n", + "Adstocked value: 80,470.03\n", + "Saturated value: 0.9973\n", + "Final response: 27906.0687\n", + "Raw spend: 80469.84986891864\n", + "After adstock: 80470.02633950688\n", + "After hill transform: 0.9972724910909536\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,346.00\n", + "Adstocked value: 14,347.22\n", + "Saturated value: 0.0006\n", + "Final response: 346.4274\n", + "Raw spend: 14346.002469702446\n", + "After adstock: 14347.224691924668\n", + "After hill transform: 0.0006413695597021507\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,419.91\n", + "Adstocked value: 72,420.24\n", + "Saturated value: 0.3852\n", + "Final response: 55051.2815\n", + "Raw spend: 72419.90746402882\n", + "After adstock: 72420.24079736214\n", + "After hill transform: 0.385222952434273\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,919.31\n", + "Adstocked value: 106,919.65\n", + "Saturated value: 0.9834\n", + "Final response: 66058.1594\n", + "Raw spend: 106919.3134571803\n", + "After adstock: 106919.64679051362\n", + "After hill transform: 0.9833663266313449\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 80,469.85\n", + "Adstocked value: 80,470.03\n", + "Saturated value: 0.9973\n", + "Final response: 27906.0687\n", + "Raw spend: 80469.84986893354\n", + "After adstock: 80470.02633952178\n", + "After hill transform: 0.997272491090955\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,445.69\n", + "Adstocked value: 14,446.91\n", + "Saturated value: 0.0007\n", + "Final response: 353.6855\n", + "Raw spend: 14445.685969020777\n", + "After adstock: 14446.908191243\n", + "After hill transform: 0.0006548070755969357\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,481.38\n", + "Adstocked value: 72,481.71\n", + "Saturated value: 0.3853\n", + "Final response: 55068.1226\n", + "Raw spend: 72481.37605808226\n", + "After adstock: 72481.70939141558\n", + "After hill transform: 0.38534079837417506\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,029.70\n", + "Adstocked value: 106,030.03\n", + "Saturated value: 0.9830\n", + "Final response: 66033.7321\n", + "Raw spend: 106029.70007536763\n", + "After adstock: 106030.03340870095\n", + "After hill transform: 0.9830026941407127\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,203.14\n", + "Adstocked value: 81,203.31\n", + "Saturated value: 0.9973\n", + "Final response: 27907.9611\n", + "Raw spend: 81203.1367050708\n", + "After adstock: 81203.31317565904\n", + "After hill transform: 0.9973401215271511\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,445.69\n", + "Adstocked value: 14,446.91\n", + "Saturated value: 0.0007\n", + "Final response: 353.6855\n", + "Raw spend: 14445.685969020777\n", + "After adstock: 14446.908191243\n", + "After hill transform: 0.0006548070755969357\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,481.38\n", + "Adstocked value: 72,481.71\n", + "Saturated value: 0.3853\n", + "Final response: 55068.1226\n", + "Raw spend: 72481.37605808226\n", + "After adstock: 72481.70939141558\n", + "After hill transform: 0.38534079837417506\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,029.70\n", + "Adstocked value: 106,030.03\n", + "Saturated value: 0.9830\n", + "Final response: 66033.7321\n", + "Raw spend: 106029.70007536763\n", + "After adstock: 106030.03340870095\n", + "After hill transform: 0.9830026941407127\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,203.14\n", + "Adstocked value: 81,203.31\n", + "Saturated value: 0.9973\n", + "Final response: 27907.9611\n", + "Raw spend: 81203.1367050708\n", + "After adstock: 81203.31317565904\n", + "After hill transform: 0.9973401215271511\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,445.69\n", + "Adstocked value: 14,446.91\n", + "Saturated value: 0.0007\n", + "Final response: 353.6855\n", + "Raw spend: 14445.685969035678\n", + "After adstock: 14446.9081912579\n", + "After hill transform: 0.0006548070755989582\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,481.38\n", + "Adstocked value: 72,481.71\n", + "Saturated value: 0.3853\n", + "Final response: 55068.1226\n", + "Raw spend: 72481.37605808226\n", + "After adstock: 72481.70939141558\n", + "After hill transform: 0.38534079837417506\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,029.70\n", + "Adstocked value: 106,030.03\n", + "Saturated value: 0.9830\n", + "Final response: 66033.7321\n", + "Raw spend: 106029.70007536763\n", + "After adstock: 106030.03340870095\n", + "After hill transform: 0.9830026941407127\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,203.14\n", + "Adstocked value: 81,203.31\n", + "Saturated value: 0.9973\n", + "Final response: 27907.9611\n", + "Raw spend: 81203.1367050708\n", + "After adstock: 81203.31317565904\n", + "After hill transform: 0.9973401215271511\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,445.69\n", + "Adstocked value: 14,446.91\n", + "Saturated value: 0.0007\n", + "Final response: 353.6855\n", + "Raw spend: 14445.685969020777\n", + "After adstock: 14446.908191243\n", + "After hill transform: 0.0006548070755969357\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,481.38\n", + "Adstocked value: 72,481.71\n", + "Saturated value: 0.3853\n", + "Final response: 55068.1226\n", + "Raw spend: 72481.37605809716\n", + "After adstock: 72481.70939143049\n", + "After hill transform: 0.38534079837420365\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,029.70\n", + "Adstocked value: 106,030.03\n", + "Saturated value: 0.9830\n", + "Final response: 66033.7321\n", + "Raw spend: 106029.70007536763\n", + "After adstock: 106030.03340870095\n", + "After hill transform: 0.9830026941407127\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,203.14\n", + "Adstocked value: 81,203.31\n", + "Saturated value: 0.9973\n", + "Final response: 27907.9611\n", + "Raw spend: 81203.1367050708\n", + "After adstock: 81203.31317565904\n", + "After hill transform: 0.9973401215271511\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,445.69\n", + "Adstocked value: 14,446.91\n", + "Saturated value: 0.0007\n", + "Final response: 353.6855\n", + "Raw spend: 14445.685969020777\n", + "After adstock: 14446.908191243\n", + "After hill transform: 0.0006548070755969357\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,481.38\n", + "Adstocked value: 72,481.71\n", + "Saturated value: 0.3853\n", + "Final response: 55068.1226\n", + "Raw spend: 72481.37605808226\n", + "After adstock: 72481.70939141558\n", + "After hill transform: 0.38534079837417506\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,029.70\n", + "Adstocked value: 106,030.03\n", + "Saturated value: 0.9830\n", + "Final response: 66033.7321\n", + "Raw spend: 106029.70007538253\n", + "After adstock: 106030.03340871586\n", + "After hill transform: 0.983002694140719\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,203.14\n", + "Adstocked value: 81,203.31\n", + "Saturated value: 0.9973\n", + "Final response: 27907.9611\n", + "Raw spend: 81203.1367050708\n", + "After adstock: 81203.31317565904\n", + "After hill transform: 0.9973401215271511\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,445.69\n", + "Adstocked value: 14,446.91\n", + "Saturated value: 0.0007\n", + "Final response: 353.6855\n", + "Raw spend: 14445.685969020777\n", + "After adstock: 14446.908191243\n", + "After hill transform: 0.0006548070755969357\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,481.38\n", + "Adstocked value: 72,481.71\n", + "Saturated value: 0.3853\n", + "Final response: 55068.1226\n", + "Raw spend: 72481.37605808226\n", + "After adstock: 72481.70939141558\n", + "After hill transform: 0.38534079837417506\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,029.70\n", + "Adstocked value: 106,030.03\n", + "Saturated value: 0.9830\n", + "Final response: 66033.7321\n", + "Raw spend: 106029.70007536763\n", + "After adstock: 106030.03340870095\n", + "After hill transform: 0.9830026941407127\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,203.14\n", + "Adstocked value: 81,203.31\n", + "Saturated value: 0.9973\n", + "Final response: 27907.9611\n", + "Raw spend: 81203.13670508571\n", + "After adstock: 81203.31317567395\n", + "After hill transform: 0.9973401215271525\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,445.69\n", + "Adstocked value: 14,446.91\n", + "Saturated value: 0.0007\n", + "Final response: 353.6855\n", + "Raw spend: 14445.685969020777\n", + "After adstock: 14446.908191243\n", + "After hill transform: 0.0006548070755969357\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,481.38\n", + "Adstocked value: 72,481.71\n", + "Saturated value: 0.3853\n", + "Final response: 55068.1226\n", + "Raw spend: 72481.37605808226\n", + "After adstock: 72481.70939141558\n", + "After hill transform: 0.38534079837417506\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,029.70\n", + "Adstocked value: 106,030.03\n", + "Saturated value: 0.9830\n", + "Final response: 66033.7321\n", + "Raw spend: 106029.70007536763\n", + "After adstock: 106030.03340870095\n", + "After hill transform: 0.9830026941407127\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,203.14\n", + "Adstocked value: 81,203.31\n", + "Saturated value: 0.9973\n", + "Final response: 27907.9611\n", + "Raw spend: 81203.1367050708\n", + "After adstock: 81203.31317565904\n", + "After hill transform: 0.9973401215271511\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,445.69\n", + "Adstocked value: 14,446.91\n", + "Saturated value: 0.0007\n", + "Final response: 353.6855\n", + "Raw spend: 14445.685969035678\n", + "After adstock: 14446.9081912579\n", + "After hill transform: 0.0006548070755989582\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,481.38\n", + "Adstocked value: 72,481.71\n", + "Saturated value: 0.3853\n", + "Final response: 55068.1226\n", + "Raw spend: 72481.37605808226\n", + "After adstock: 72481.70939141558\n", + "After hill transform: 0.38534079837417506\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,029.70\n", + "Adstocked value: 106,030.03\n", + "Saturated value: 0.9830\n", + "Final response: 66033.7321\n", + "Raw spend: 106029.70007536763\n", + "After adstock: 106030.03340870095\n", + "After hill transform: 0.9830026941407127\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,203.14\n", + "Adstocked value: 81,203.31\n", + "Saturated value: 0.9973\n", + "Final response: 27907.9611\n", + "Raw spend: 81203.1367050708\n", + "After adstock: 81203.31317565904\n", + "After hill transform: 0.9973401215271511\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,445.69\n", + "Adstocked value: 14,446.91\n", + "Saturated value: 0.0007\n", + "Final response: 353.6855\n", + "Raw spend: 14445.685969020777\n", + "After adstock: 14446.908191243\n", + "After hill transform: 0.0006548070755969357\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,481.38\n", + "Adstocked value: 72,481.71\n", + "Saturated value: 0.3853\n", + "Final response: 55068.1226\n", + "Raw spend: 72481.37605809716\n", + "After adstock: 72481.70939143049\n", + "After hill transform: 0.38534079837420365\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,029.70\n", + "Adstocked value: 106,030.03\n", + "Saturated value: 0.9830\n", + "Final response: 66033.7321\n", + "Raw spend: 106029.70007536763\n", + "After adstock: 106030.03340870095\n", + "After hill transform: 0.9830026941407127\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,203.14\n", + "Adstocked value: 81,203.31\n", + "Saturated value: 0.9973\n", + "Final response: 27907.9611\n", + "Raw spend: 81203.1367050708\n", + "After adstock: 81203.31317565904\n", + "After hill transform: 0.9973401215271511\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,445.69\n", + "Adstocked value: 14,446.91\n", + "Saturated value: 0.0007\n", + "Final response: 353.6855\n", + "Raw spend: 14445.685969020777\n", + "After adstock: 14446.908191243\n", + "After hill transform: 0.0006548070755969357\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,481.38\n", + "Adstocked value: 72,481.71\n", + "Saturated value: 0.3853\n", + "Final response: 55068.1226\n", + "Raw spend: 72481.37605808226\n", + "After adstock: 72481.70939141558\n", + "After hill transform: 0.38534079837417506\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,029.70\n", + "Adstocked value: 106,030.03\n", + "Saturated value: 0.9830\n", + "Final response: 66033.7321\n", + "Raw spend: 106029.70007538253\n", + "After adstock: 106030.03340871586\n", + "After hill transform: 0.983002694140719\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,203.14\n", + "Adstocked value: 81,203.31\n", + "Saturated value: 0.9973\n", + "Final response: 27907.9611\n", + "Raw spend: 81203.1367050708\n", + "After adstock: 81203.31317565904\n", + "After hill transform: 0.9973401215271511\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,445.69\n", + "Adstocked value: 14,446.91\n", + "Saturated value: 0.0007\n", + "Final response: 353.6855\n", + "Raw spend: 14445.685969020777\n", + "After adstock: 14446.908191243\n", + "After hill transform: 0.0006548070755969357\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,481.38\n", + "Adstocked value: 72,481.71\n", + "Saturated value: 0.3853\n", + "Final response: 55068.1226\n", + "Raw spend: 72481.37605808226\n", + "After adstock: 72481.70939141558\n", + "After hill transform: 0.38534079837417506\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,029.70\n", + "Adstocked value: 106,030.03\n", + "Saturated value: 0.9830\n", + "Final response: 66033.7321\n", + "Raw spend: 106029.70007536763\n", + "After adstock: 106030.03340870095\n", + "After hill transform: 0.9830026941407127\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,203.14\n", + "Adstocked value: 81,203.31\n", + "Saturated value: 0.9973\n", + "Final response: 27907.9611\n", + "Raw spend: 81203.13670508571\n", + "After adstock: 81203.31317567395\n", + "After hill transform: 0.9973401215271525\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,734.64\n", + "Adstocked value: 14,735.86\n", + "Saturated value: 0.0007\n", + "Final response: 375.2946\n", + "Raw spend: 14734.63617062708\n", + "After adstock: 14735.858392849303\n", + "After hill transform: 0.0006948138086463023\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,659.88\n", + "Adstocked value: 72,660.21\n", + "Saturated value: 0.3857\n", + "Final response: 55116.9586\n", + "Raw spend: 72659.87921307431\n", + "After adstock: 72660.21254640764\n", + "After hill transform: 0.3856825301353765\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,450.99\n", + "Adstocked value: 103,451.32\n", + "Saturated value: 0.9819\n", + "Final response: 65958.6581\n", + "Raw spend: 103450.99074589254\n", + "After adstock: 103451.32407922587\n", + "After hill transform: 0.9818851146117713\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,327.15\n", + "Adstocked value: 83,327.32\n", + "Saturated value: 0.9975\n", + "Final response: 27913.0955\n", + "Raw spend: 83327.14635438882\n", + "After adstock: 83327.32282497706\n", + "After hill transform: 0.9975236064709032\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,734.64\n", + "Adstocked value: 14,735.86\n", + "Saturated value: 0.0007\n", + "Final response: 375.2946\n", + "Raw spend: 14734.63617062708\n", + "After adstock: 14735.858392849303\n", + "After hill transform: 0.0006948138086463023\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,659.88\n", + "Adstocked value: 72,660.21\n", + "Saturated value: 0.3857\n", + "Final response: 55116.9586\n", + "Raw spend: 72659.87921307431\n", + "After adstock: 72660.21254640764\n", + "After hill transform: 0.3856825301353765\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,450.99\n", + "Adstocked value: 103,451.32\n", + "Saturated value: 0.9819\n", + "Final response: 65958.6581\n", + "Raw spend: 103450.99074589254\n", + "After adstock: 103451.32407922587\n", + "After hill transform: 0.9818851146117713\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,327.15\n", + "Adstocked value: 83,327.32\n", + "Saturated value: 0.9975\n", + "Final response: 27913.0955\n", + "Raw spend: 83327.14635438882\n", + "After adstock: 83327.32282497706\n", + "After hill transform: 0.9975236064709032\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,474.58\n", + "Adstocked value: 14,475.80\n", + "Saturated value: 0.0007\n", + "Final response: 355.8081\n", + "Raw spend: 14474.580989181408\n", + "After adstock: 14475.80321140363\n", + "After hill transform: 0.0006587368990136982\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,499.23\n", + "Adstocked value: 72,499.56\n", + "Saturated value: 0.3854\n", + "Final response: 55073.0109\n", + "Raw spend: 72499.22637358146\n", + "After adstock: 72499.55970691479\n", + "After hill transform: 0.385375004313976\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,771.83\n", + "Adstocked value: 105,772.16\n", + "Saturated value: 0.9829\n", + "Final response: 66026.5149\n", + "Raw spend: 105771.82914242012\n", + "After adstock: 105772.16247575344\n", + "After hill transform: 0.9828952555906129\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,415.54\n", + "Adstocked value: 81,415.71\n", + "Saturated value: 0.9974\n", + "Final response: 27908.4974\n", + "Raw spend: 81415.53767000261\n", + "After adstock: 81415.71414059085\n", + "After hill transform: 0.9973592850415531\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,474.58\n", + "Adstocked value: 14,475.80\n", + "Saturated value: 0.0007\n", + "Final response: 355.8081\n", + "Raw spend: 14474.580989181408\n", + "After adstock: 14475.80321140363\n", + "After hill transform: 0.0006587368990136982\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,499.23\n", + "Adstocked value: 72,499.56\n", + "Saturated value: 0.3854\n", + "Final response: 55073.0109\n", + "Raw spend: 72499.22637358146\n", + "After adstock: 72499.55970691479\n", + "After hill transform: 0.385375004313976\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,771.83\n", + "Adstocked value: 105,772.16\n", + "Saturated value: 0.9829\n", + "Final response: 66026.5149\n", + "Raw spend: 105771.82914242012\n", + "After adstock: 105772.16247575344\n", + "After hill transform: 0.9828952555906129\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,415.54\n", + "Adstocked value: 81,415.71\n", + "Saturated value: 0.9974\n", + "Final response: 27908.4974\n", + "Raw spend: 81415.53767000261\n", + "After adstock: 81415.71414059085\n", + "After hill transform: 0.9973592850415531\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,474.58\n", + "Adstocked value: 14,475.80\n", + "Saturated value: 0.0007\n", + "Final response: 355.8081\n", + "Raw spend: 14474.580989196309\n", + "After adstock: 14475.803211418532\n", + "After hill transform: 0.0006587368990157289\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,499.23\n", + "Adstocked value: 72,499.56\n", + "Saturated value: 0.3854\n", + "Final response: 55073.0109\n", + "Raw spend: 72499.22637358146\n", + "After adstock: 72499.55970691479\n", + "After hill transform: 0.385375004313976\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,771.83\n", + "Adstocked value: 105,772.16\n", + "Saturated value: 0.9829\n", + "Final response: 66026.5149\n", + "Raw spend: 105771.82914242012\n", + "After adstock: 105772.16247575344\n", + "After hill transform: 0.9828952555906129\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,415.54\n", + "Adstocked value: 81,415.71\n", + "Saturated value: 0.9974\n", + "Final response: 27908.4974\n", + "Raw spend: 81415.53767000261\n", + "After adstock: 81415.71414059085\n", + "After hill transform: 0.9973592850415531\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,474.58\n", + "Adstocked value: 14,475.80\n", + "Saturated value: 0.0007\n", + "Final response: 355.8081\n", + "Raw spend: 14474.580989181408\n", + "After adstock: 14475.80321140363\n", + "After hill transform: 0.0006587368990136982\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,499.23\n", + "Adstocked value: 72,499.56\n", + "Saturated value: 0.3854\n", + "Final response: 55073.0109\n", + "Raw spend: 72499.22637359636\n", + "After adstock: 72499.5597069297\n", + "After hill transform: 0.3853750043140045\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,771.83\n", + "Adstocked value: 105,772.16\n", + "Saturated value: 0.9829\n", + "Final response: 66026.5149\n", + "Raw spend: 105771.82914242012\n", + "After adstock: 105772.16247575344\n", + "After hill transform: 0.9828952555906129\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,415.54\n", + "Adstocked value: 81,415.71\n", + "Saturated value: 0.9974\n", + "Final response: 27908.4974\n", + "Raw spend: 81415.53767000261\n", + "After adstock: 81415.71414059085\n", + "After hill transform: 0.9973592850415531\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,474.58\n", + "Adstocked value: 14,475.80\n", + "Saturated value: 0.0007\n", + "Final response: 355.8081\n", + "Raw spend: 14474.580989181408\n", + "After adstock: 14475.80321140363\n", + "After hill transform: 0.0006587368990136982\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,499.23\n", + "Adstocked value: 72,499.56\n", + "Saturated value: 0.3854\n", + "Final response: 55073.0109\n", + "Raw spend: 72499.22637358146\n", + "After adstock: 72499.55970691479\n", + "After hill transform: 0.385375004313976\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,771.83\n", + "Adstocked value: 105,772.16\n", + "Saturated value: 0.9829\n", + "Final response: 66026.5149\n", + "Raw spend: 105771.82914243502\n", + "After adstock: 105772.16247576835\n", + "After hill transform: 0.9828952555906191\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,415.54\n", + "Adstocked value: 81,415.71\n", + "Saturated value: 0.9974\n", + "Final response: 27908.4974\n", + "Raw spend: 81415.53767000261\n", + "After adstock: 81415.71414059085\n", + "After hill transform: 0.9973592850415531\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,474.58\n", + "Adstocked value: 14,475.80\n", + "Saturated value: 0.0007\n", + "Final response: 355.8081\n", + "Raw spend: 14474.580989181408\n", + "After adstock: 14475.80321140363\n", + "After hill transform: 0.0006587368990136982\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,499.23\n", + "Adstocked value: 72,499.56\n", + "Saturated value: 0.3854\n", + "Final response: 55073.0109\n", + "Raw spend: 72499.22637358146\n", + "After adstock: 72499.55970691479\n", + "After hill transform: 0.385375004313976\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,771.83\n", + "Adstocked value: 105,772.16\n", + "Saturated value: 0.9829\n", + "Final response: 66026.5149\n", + "Raw spend: 105771.82914242012\n", + "After adstock: 105772.16247575344\n", + "After hill transform: 0.9828952555906129\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,415.54\n", + "Adstocked value: 81,415.71\n", + "Saturated value: 0.9974\n", + "Final response: 27908.4974\n", + "Raw spend: 81415.53767001751\n", + "After adstock: 81415.71414060575\n", + "After hill transform: 0.9973592850415545\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,474.58\n", + "Adstocked value: 14,475.80\n", + "Saturated value: 0.0007\n", + "Final response: 355.8081\n", + "Raw spend: 14474.580989181408\n", + "After adstock: 14475.80321140363\n", + "After hill transform: 0.0006587368990136982\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,499.23\n", + "Adstocked value: 72,499.56\n", + "Saturated value: 0.3854\n", + "Final response: 55073.0109\n", + "Raw spend: 72499.22637358146\n", + "After adstock: 72499.55970691479\n", + "After hill transform: 0.385375004313976\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,771.83\n", + "Adstocked value: 105,772.16\n", + "Saturated value: 0.9829\n", + "Final response: 66026.5149\n", + "Raw spend: 105771.82914242012\n", + "After adstock: 105772.16247575344\n", + "After hill transform: 0.9828952555906129\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,415.54\n", + "Adstocked value: 81,415.71\n", + "Saturated value: 0.9974\n", + "Final response: 27908.4974\n", + "Raw spend: 81415.53767000261\n", + "After adstock: 81415.71414059085\n", + "After hill transform: 0.9973592850415531\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,474.58\n", + "Adstocked value: 14,475.80\n", + "Saturated value: 0.0007\n", + "Final response: 355.8081\n", + "Raw spend: 14474.580989196309\n", + "After adstock: 14475.803211418532\n", + "After hill transform: 0.0006587368990157289\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,499.23\n", + "Adstocked value: 72,499.56\n", + "Saturated value: 0.3854\n", + "Final response: 55073.0109\n", + "Raw spend: 72499.22637358146\n", + "After adstock: 72499.55970691479\n", + "After hill transform: 0.385375004313976\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,771.83\n", + "Adstocked value: 105,772.16\n", + "Saturated value: 0.9829\n", + "Final response: 66026.5149\n", + "Raw spend: 105771.82914242012\n", + "After adstock: 105772.16247575344\n", + "After hill transform: 0.9828952555906129\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,415.54\n", + "Adstocked value: 81,415.71\n", + "Saturated value: 0.9974\n", + "Final response: 27908.4974\n", + "Raw spend: 81415.53767000261\n", + "After adstock: 81415.71414059085\n", + "After hill transform: 0.9973592850415531\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,474.58\n", + "Adstocked value: 14,475.80\n", + "Saturated value: 0.0007\n", + "Final response: 355.8081\n", + "Raw spend: 14474.580989181408\n", + "After adstock: 14475.80321140363\n", + "After hill transform: 0.0006587368990136982\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,499.23\n", + "Adstocked value: 72,499.56\n", + "Saturated value: 0.3854\n", + "Final response: 55073.0109\n", + "Raw spend: 72499.22637359636\n", + "After adstock: 72499.5597069297\n", + "After hill transform: 0.3853750043140045\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,771.83\n", + "Adstocked value: 105,772.16\n", + "Saturated value: 0.9829\n", + "Final response: 66026.5149\n", + "Raw spend: 105771.82914242012\n", + "After adstock: 105772.16247575344\n", + "After hill transform: 0.9828952555906129\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,415.54\n", + "Adstocked value: 81,415.71\n", + "Saturated value: 0.9974\n", + "Final response: 27908.4974\n", + "Raw spend: 81415.53767000261\n", + "After adstock: 81415.71414059085\n", + "After hill transform: 0.9973592850415531\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,474.58\n", + "Adstocked value: 14,475.80\n", + "Saturated value: 0.0007\n", + "Final response: 355.8081\n", + "Raw spend: 14474.580989181408\n", + "After adstock: 14475.80321140363\n", + "After hill transform: 0.0006587368990136982\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,499.23\n", + "Adstocked value: 72,499.56\n", + "Saturated value: 0.3854\n", + "Final response: 55073.0109\n", + "Raw spend: 72499.22637358146\n", + "After adstock: 72499.55970691479\n", + "After hill transform: 0.385375004313976\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,771.83\n", + "Adstocked value: 105,772.16\n", + "Saturated value: 0.9829\n", + "Final response: 66026.5149\n", + "Raw spend: 105771.82914243502\n", + "After adstock: 105772.16247576835\n", + "After hill transform: 0.9828952555906191\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,415.54\n", + "Adstocked value: 81,415.71\n", + "Saturated value: 0.9974\n", + "Final response: 27908.4974\n", + "Raw spend: 81415.53767000261\n", + "After adstock: 81415.71414059085\n", + "After hill transform: 0.9973592850415531\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,474.58\n", + "Adstocked value: 14,475.80\n", + "Saturated value: 0.0007\n", + "Final response: 355.8081\n", + "Raw spend: 14474.580989181408\n", + "After adstock: 14475.80321140363\n", + "After hill transform: 0.0006587368990136982\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,499.23\n", + "Adstocked value: 72,499.56\n", + "Saturated value: 0.3854\n", + "Final response: 55073.0109\n", + "Raw spend: 72499.22637358146\n", + "After adstock: 72499.55970691479\n", + "After hill transform: 0.385375004313976\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,771.83\n", + "Adstocked value: 105,772.16\n", + "Saturated value: 0.9829\n", + "Final response: 66026.5149\n", + "Raw spend: 105771.82914242012\n", + "After adstock: 105772.16247575344\n", + "After hill transform: 0.9828952555906129\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,415.54\n", + "Adstocked value: 81,415.71\n", + "Saturated value: 0.9974\n", + "Final response: 27908.4974\n", + "Raw spend: 81415.53767001751\n", + "After adstock: 81415.71414060575\n", + "After hill transform: 0.9973592850415545\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,177.20\n", + "Adstocked value: 15,178.42\n", + "Saturated value: 0.0008\n", + "Final response: 410.0667\n", + "Raw spend: 15177.201161213348\n", + "After adstock: 15178.423383435571\n", + "After hill transform: 0.0007591902577774211\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,931.51\n", + "Adstocked value: 72,931.84\n", + "Saturated value: 0.3862\n", + "Final response: 55191.0735\n", + "Raw spend: 72931.50761776019\n", + "After adstock: 72931.84095109352\n", + "After hill transform: 0.38620115136420796\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 99,498.96\n", + "Adstocked value: 99,499.30\n", + "Saturated value: 0.9800\n", + "Final response: 65829.8902\n", + "Raw spend: 99498.96242430477\n", + "After adstock: 99499.2957576381\n", + "After hill transform: 0.979968227337912\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 86,580.61\n", + "Adstocked value: 86,580.79\n", + "Saturated value: 0.9978\n", + "Final response: 27920.0680\n", + "Raw spend: 86580.61382835581\n", + "After adstock: 86580.79029894405\n", + "After hill transform: 0.9977727835380121\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 15,177.20\n", + "Adstocked value: 15,178.42\n", + "Saturated value: 0.0008\n", + "Final response: 410.0667\n", + "Raw spend: 15177.201161213348\n", + "After adstock: 15178.423383435571\n", + "After hill transform: 0.0007591902577774211\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,931.51\n", + "Adstocked value: 72,931.84\n", + "Saturated value: 0.3862\n", + "Final response: 55191.0735\n", + "Raw spend: 72931.50761776019\n", + "After adstock: 72931.84095109352\n", + "After hill transform: 0.38620115136420796\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 99,498.96\n", + "Adstocked value: 99,499.30\n", + "Saturated value: 0.9800\n", + "Final response: 65829.8902\n", + "Raw spend: 99498.96242430477\n", + "After adstock: 99499.2957576381\n", + "After hill transform: 0.979968227337912\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 86,580.61\n", + "Adstocked value: 86,580.79\n", + "Saturated value: 0.9978\n", + "Final response: 27920.0680\n", + "Raw spend: 86580.61382835581\n", + "After adstock: 86580.79029894405\n", + "After hill transform: 0.9977727835380121\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,544.84\n", + "Adstocked value: 14,546.07\n", + "Saturated value: 0.0007\n", + "Final response: 361.0049\n", + "Raw spend: 14544.843006384603\n", + "After adstock: 14546.065228606825\n", + "After hill transform: 0.0006683581857512162\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,542.45\n", + "Adstocked value: 72,542.79\n", + "Saturated value: 0.3855\n", + "Final response: 55084.8445\n", + "Raw spend: 72542.45449799934\n", + "After adstock: 72542.78783133267\n", + "After hill transform: 0.38545781067489826\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,144.54\n", + "Adstocked value: 105,144.88\n", + "Saturated value: 0.9826\n", + "Final response: 66008.6958\n", + "Raw spend: 105144.54247060858\n", + "After adstock: 105144.8758039419\n", + "After hill transform: 0.9826299936399407\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,932.05\n", + "Adstocked value: 81,932.22\n", + "Saturated value: 0.9974\n", + "Final response: 27909.7797\n", + "Raw spend: 81932.04528583793\n", + "After adstock: 81932.22175642617\n", + "After hill transform: 0.997405109956243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,544.84\n", + "Adstocked value: 14,546.07\n", + "Saturated value: 0.0007\n", + "Final response: 361.0049\n", + "Raw spend: 14544.843006384603\n", + "After adstock: 14546.065228606825\n", + "After hill transform: 0.0006683581857512162\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,542.45\n", + "Adstocked value: 72,542.79\n", + "Saturated value: 0.3855\n", + "Final response: 55084.8445\n", + "Raw spend: 72542.45449799934\n", + "After adstock: 72542.78783133267\n", + "After hill transform: 0.38545781067489826\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,144.54\n", + "Adstocked value: 105,144.88\n", + "Saturated value: 0.9826\n", + "Final response: 66008.6958\n", + "Raw spend: 105144.54247060858\n", + "After adstock: 105144.8758039419\n", + "After hill transform: 0.9826299936399407\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,932.05\n", + "Adstocked value: 81,932.22\n", + "Saturated value: 0.9974\n", + "Final response: 27909.7797\n", + "Raw spend: 81932.04528583793\n", + "After adstock: 81932.22175642617\n", + "After hill transform: 0.997405109956243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,544.84\n", + "Adstocked value: 14,546.07\n", + "Saturated value: 0.0007\n", + "Final response: 361.0049\n", + "Raw spend: 14544.843006399504\n", + "After adstock: 14546.065228621726\n", + "After hill transform: 0.0006683581857532666\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,542.45\n", + "Adstocked value: 72,542.79\n", + "Saturated value: 0.3855\n", + "Final response: 55084.8445\n", + "Raw spend: 72542.45449799934\n", + "After adstock: 72542.78783133267\n", + "After hill transform: 0.38545781067489826\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,144.54\n", + "Adstocked value: 105,144.88\n", + "Saturated value: 0.9826\n", + "Final response: 66008.6958\n", + "Raw spend: 105144.54247060858\n", + "After adstock: 105144.8758039419\n", + "After hill transform: 0.9826299936399407\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,932.05\n", + "Adstocked value: 81,932.22\n", + "Saturated value: 0.9974\n", + "Final response: 27909.7797\n", + "Raw spend: 81932.04528583793\n", + "After adstock: 81932.22175642617\n", + "After hill transform: 0.997405109956243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,544.84\n", + "Adstocked value: 14,546.07\n", + "Saturated value: 0.0007\n", + "Final response: 361.0049\n", + "Raw spend: 14544.843006384603\n", + "After adstock: 14546.065228606825\n", + "After hill transform: 0.0006683581857512162\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,542.45\n", + "Adstocked value: 72,542.79\n", + "Saturated value: 0.3855\n", + "Final response: 55084.8445\n", + "Raw spend: 72542.45449801424\n", + "After adstock: 72542.78783134757\n", + "After hill transform: 0.38545781067492674\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,144.54\n", + "Adstocked value: 105,144.88\n", + "Saturated value: 0.9826\n", + "Final response: 66008.6958\n", + "Raw spend: 105144.54247060858\n", + "After adstock: 105144.8758039419\n", + "After hill transform: 0.9826299936399407\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,932.05\n", + "Adstocked value: 81,932.22\n", + "Saturated value: 0.9974\n", + "Final response: 27909.7797\n", + "Raw spend: 81932.04528583793\n", + "After adstock: 81932.22175642617\n", + "After hill transform: 0.997405109956243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,544.84\n", + "Adstocked value: 14,546.07\n", + "Saturated value: 0.0007\n", + "Final response: 361.0049\n", + "Raw spend: 14544.843006384603\n", + "After adstock: 14546.065228606825\n", + "After hill transform: 0.0006683581857512162\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,542.45\n", + "Adstocked value: 72,542.79\n", + "Saturated value: 0.3855\n", + "Final response: 55084.8445\n", + "Raw spend: 72542.45449799934\n", + "After adstock: 72542.78783133267\n", + "After hill transform: 0.38545781067489826\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,144.54\n", + "Adstocked value: 105,144.88\n", + "Saturated value: 0.9826\n", + "Final response: 66008.6958\n", + "Raw spend: 105144.54247062348\n", + "After adstock: 105144.8758039568\n", + "After hill transform: 0.9826299936399471\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,932.05\n", + "Adstocked value: 81,932.22\n", + "Saturated value: 0.9974\n", + "Final response: 27909.7797\n", + "Raw spend: 81932.04528583793\n", + "After adstock: 81932.22175642617\n", + "After hill transform: 0.997405109956243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,544.84\n", + "Adstocked value: 14,546.07\n", + "Saturated value: 0.0007\n", + "Final response: 361.0049\n", + "Raw spend: 14544.843006384603\n", + "After adstock: 14546.065228606825\n", + "After hill transform: 0.0006683581857512162\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,542.45\n", + "Adstocked value: 72,542.79\n", + "Saturated value: 0.3855\n", + "Final response: 55084.8445\n", + "Raw spend: 72542.45449799934\n", + "After adstock: 72542.78783133267\n", + "After hill transform: 0.38545781067489826\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,144.54\n", + "Adstocked value: 105,144.88\n", + "Saturated value: 0.9826\n", + "Final response: 66008.6958\n", + "Raw spend: 105144.54247060858\n", + "After adstock: 105144.8758039419\n", + "After hill transform: 0.9826299936399407\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,932.05\n", + "Adstocked value: 81,932.22\n", + "Saturated value: 0.9974\n", + "Final response: 27909.7797\n", + "Raw spend: 81932.04528585283\n", + "After adstock: 81932.22175644107\n", + "After hill transform: 0.9974051099562443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,544.84\n", + "Adstocked value: 14,546.07\n", + "Saturated value: 0.0007\n", + "Final response: 361.0049\n", + "Raw spend: 14544.843006384603\n", + "After adstock: 14546.065228606825\n", + "After hill transform: 0.0006683581857512162\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,542.45\n", + "Adstocked value: 72,542.79\n", + "Saturated value: 0.3855\n", + "Final response: 55084.8445\n", + "Raw spend: 72542.45449799934\n", + "After adstock: 72542.78783133267\n", + "After hill transform: 0.38545781067489826\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,144.54\n", + "Adstocked value: 105,144.88\n", + "Saturated value: 0.9826\n", + "Final response: 66008.6958\n", + "Raw spend: 105144.54247060858\n", + "After adstock: 105144.8758039419\n", + "After hill transform: 0.9826299936399407\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,932.05\n", + "Adstocked value: 81,932.22\n", + "Saturated value: 0.9974\n", + "Final response: 27909.7797\n", + "Raw spend: 81932.04528583793\n", + "After adstock: 81932.22175642617\n", + "After hill transform: 0.997405109956243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,544.84\n", + "Adstocked value: 14,546.07\n", + "Saturated value: 0.0007\n", + "Final response: 361.0049\n", + "Raw spend: 14544.843006399504\n", + "After adstock: 14546.065228621726\n", + "After hill transform: 0.0006683581857532666\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,542.45\n", + "Adstocked value: 72,542.79\n", + "Saturated value: 0.3855\n", + "Final response: 55084.8445\n", + "Raw spend: 72542.45449799934\n", + "After adstock: 72542.78783133267\n", + "After hill transform: 0.38545781067489826\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,144.54\n", + "Adstocked value: 105,144.88\n", + "Saturated value: 0.9826\n", + "Final response: 66008.6958\n", + "Raw spend: 105144.54247060858\n", + "After adstock: 105144.8758039419\n", + "After hill transform: 0.9826299936399407\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,932.05\n", + "Adstocked value: 81,932.22\n", + "Saturated value: 0.9974\n", + "Final response: 27909.7797\n", + "Raw spend: 81932.04528583793\n", + "After adstock: 81932.22175642617\n", + "After hill transform: 0.997405109956243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,544.84\n", + "Adstocked value: 14,546.07\n", + "Saturated value: 0.0007\n", + "Final response: 361.0049\n", + "Raw spend: 14544.843006384603\n", + "After adstock: 14546.065228606825\n", + "After hill transform: 0.0006683581857512162\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,542.45\n", + "Adstocked value: 72,542.79\n", + "Saturated value: 0.3855\n", + "Final response: 55084.8445\n", + "Raw spend: 72542.45449801424\n", + "After adstock: 72542.78783134757\n", + "After hill transform: 0.38545781067492674\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,144.54\n", + "Adstocked value: 105,144.88\n", + "Saturated value: 0.9826\n", + "Final response: 66008.6958\n", + "Raw spend: 105144.54247060858\n", + "After adstock: 105144.8758039419\n", + "After hill transform: 0.9826299936399407\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,932.05\n", + "Adstocked value: 81,932.22\n", + "Saturated value: 0.9974\n", + "Final response: 27909.7797\n", + "Raw spend: 81932.04528583793\n", + "After adstock: 81932.22175642617\n", + "After hill transform: 0.997405109956243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,544.84\n", + "Adstocked value: 14,546.07\n", + "Saturated value: 0.0007\n", + "Final response: 361.0049\n", + "Raw spend: 14544.843006384603\n", + "After adstock: 14546.065228606825\n", + "After hill transform: 0.0006683581857512162\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,542.45\n", + "Adstocked value: 72,542.79\n", + "Saturated value: 0.3855\n", + "Final response: 55084.8445\n", + "Raw spend: 72542.45449799934\n", + "After adstock: 72542.78783133267\n", + "After hill transform: 0.38545781067489826\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,144.54\n", + "Adstocked value: 105,144.88\n", + "Saturated value: 0.9826\n", + "Final response: 66008.6958\n", + "Raw spend: 105144.54247062348\n", + "After adstock: 105144.8758039568\n", + "After hill transform: 0.9826299936399471\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,932.05\n", + "Adstocked value: 81,932.22\n", + "Saturated value: 0.9974\n", + "Final response: 27909.7797\n", + "Raw spend: 81932.04528583793\n", + "After adstock: 81932.22175642617\n", + "After hill transform: 0.997405109956243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,544.84\n", + "Adstocked value: 14,546.07\n", + "Saturated value: 0.0007\n", + "Final response: 361.0049\n", + "Raw spend: 14544.843006384603\n", + "After adstock: 14546.065228606825\n", + "After hill transform: 0.0006683581857512162\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,542.45\n", + "Adstocked value: 72,542.79\n", + "Saturated value: 0.3855\n", + "Final response: 55084.8445\n", + "Raw spend: 72542.45449799934\n", + "After adstock: 72542.78783133267\n", + "After hill transform: 0.38545781067489826\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,144.54\n", + "Adstocked value: 105,144.88\n", + "Saturated value: 0.9826\n", + "Final response: 66008.6958\n", + "Raw spend: 105144.54247060858\n", + "After adstock: 105144.8758039419\n", + "After hill transform: 0.9826299936399407\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,932.05\n", + "Adstocked value: 81,932.22\n", + "Saturated value: 0.9974\n", + "Final response: 27909.7797\n", + "Raw spend: 81932.04528585283\n", + "After adstock: 81932.22175644107\n", + "After hill transform: 0.9974051099562443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,541.35\n", + "Adstocked value: 14,542.58\n", + "Saturated value: 0.0007\n", + "Final response: 360.7457\n", + "Raw spend: 14541.35392707047\n", + "After adstock: 14542.576149292692\n", + "After hill transform: 0.0006678782188061385\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,541.39\n", + "Adstocked value: 72,541.72\n", + "Saturated value: 0.3855\n", + "Final response: 55084.5520\n", + "Raw spend: 72541.38573178029\n", + "After adstock: 72541.71906511362\n", + "After hill transform: 0.3854557638968118\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,177.12\n", + "Adstocked value: 105,177.45\n", + "Saturated value: 0.9826\n", + "Final response: 66009.6305\n", + "Raw spend: 105177.12004471806\n", + "After adstock: 105177.45337805139\n", + "After hill transform: 0.9826439079078774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,905.65\n", + "Adstocked value: 81,905.82\n", + "Saturated value: 0.9974\n", + "Final response: 27909.7149\n", + "Raw spend: 81905.64514492426\n", + "After adstock: 81905.8216155125\n", + "After hill transform: 0.9974027940286271\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,541.35\n", + "Adstocked value: 14,542.58\n", + "Saturated value: 0.0007\n", + "Final response: 360.7457\n", + "Raw spend: 14541.35392707047\n", + "After adstock: 14542.576149292692\n", + "After hill transform: 0.0006678782188061385\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,541.39\n", + "Adstocked value: 72,541.72\n", + "Saturated value: 0.3855\n", + "Final response: 55084.5520\n", + "Raw spend: 72541.38573178029\n", + "After adstock: 72541.71906511362\n", + "After hill transform: 0.3854557638968118\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,177.12\n", + "Adstocked value: 105,177.45\n", + "Saturated value: 0.9826\n", + "Final response: 66009.6305\n", + "Raw spend: 105177.12004471806\n", + "After adstock: 105177.45337805139\n", + "After hill transform: 0.9826439079078774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,905.65\n", + "Adstocked value: 81,905.82\n", + "Saturated value: 0.9974\n", + "Final response: 27909.7149\n", + "Raw spend: 81905.64514492426\n", + "After adstock: 81905.8216155125\n", + "After hill transform: 0.9974027940286271\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,541.35\n", + "Adstocked value: 14,542.58\n", + "Saturated value: 0.0007\n", + "Final response: 360.7457\n", + "Raw spend: 14541.35392708537\n", + "After adstock: 14542.576149307593\n", + "After hill transform: 0.0006678782188081876\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,541.39\n", + "Adstocked value: 72,541.72\n", + "Saturated value: 0.3855\n", + "Final response: 55084.5520\n", + "Raw spend: 72541.38573178029\n", + "After adstock: 72541.71906511362\n", + "After hill transform: 0.3854557638968118\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,177.12\n", + "Adstocked value: 105,177.45\n", + "Saturated value: 0.9826\n", + "Final response: 66009.6305\n", + "Raw spend: 105177.12004471806\n", + "After adstock: 105177.45337805139\n", + "After hill transform: 0.9826439079078774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,905.65\n", + "Adstocked value: 81,905.82\n", + "Saturated value: 0.9974\n", + "Final response: 27909.7149\n", + "Raw spend: 81905.64514492426\n", + "After adstock: 81905.8216155125\n", + "After hill transform: 0.9974027940286271\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,541.35\n", + "Adstocked value: 14,542.58\n", + "Saturated value: 0.0007\n", + "Final response: 360.7457\n", + "Raw spend: 14541.35392707047\n", + "After adstock: 14542.576149292692\n", + "After hill transform: 0.0006678782188061385\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,541.39\n", + "Adstocked value: 72,541.72\n", + "Saturated value: 0.3855\n", + "Final response: 55084.5520\n", + "Raw spend: 72541.38573179519\n", + "After adstock: 72541.71906512852\n", + "After hill transform: 0.38545576389684033\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,177.12\n", + "Adstocked value: 105,177.45\n", + "Saturated value: 0.9826\n", + "Final response: 66009.6305\n", + "Raw spend: 105177.12004471806\n", + "After adstock: 105177.45337805139\n", + "After hill transform: 0.9826439079078774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,905.65\n", + "Adstocked value: 81,905.82\n", + "Saturated value: 0.9974\n", + "Final response: 27909.7149\n", + "Raw spend: 81905.64514492426\n", + "After adstock: 81905.8216155125\n", + "After hill transform: 0.9974027940286271\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,541.35\n", + "Adstocked value: 14,542.58\n", + "Saturated value: 0.0007\n", + "Final response: 360.7457\n", + "Raw spend: 14541.35392707047\n", + "After adstock: 14542.576149292692\n", + "After hill transform: 0.0006678782188061385\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,541.39\n", + "Adstocked value: 72,541.72\n", + "Saturated value: 0.3855\n", + "Final response: 55084.5520\n", + "Raw spend: 72541.38573178029\n", + "After adstock: 72541.71906511362\n", + "After hill transform: 0.3854557638968118\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,177.12\n", + "Adstocked value: 105,177.45\n", + "Saturated value: 0.9826\n", + "Final response: 66009.6305\n", + "Raw spend: 105177.12004473296\n", + "After adstock: 105177.45337806629\n", + "After hill transform: 0.9826439079078837\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,905.65\n", + "Adstocked value: 81,905.82\n", + "Saturated value: 0.9974\n", + "Final response: 27909.7149\n", + "Raw spend: 81905.64514492426\n", + "After adstock: 81905.8216155125\n", + "After hill transform: 0.9974027940286271\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,541.35\n", + "Adstocked value: 14,542.58\n", + "Saturated value: 0.0007\n", + "Final response: 360.7457\n", + "Raw spend: 14541.35392707047\n", + "After adstock: 14542.576149292692\n", + "After hill transform: 0.0006678782188061385\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,541.39\n", + "Adstocked value: 72,541.72\n", + "Saturated value: 0.3855\n", + "Final response: 55084.5520\n", + "Raw spend: 72541.38573178029\n", + "After adstock: 72541.71906511362\n", + "After hill transform: 0.3854557638968118\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,177.12\n", + "Adstocked value: 105,177.45\n", + "Saturated value: 0.9826\n", + "Final response: 66009.6305\n", + "Raw spend: 105177.12004471806\n", + "After adstock: 105177.45337805139\n", + "After hill transform: 0.9826439079078774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,905.65\n", + "Adstocked value: 81,905.82\n", + "Saturated value: 0.9974\n", + "Final response: 27909.7149\n", + "Raw spend: 81905.64514493916\n", + "After adstock: 81905.8216155274\n", + "After hill transform: 0.9974027940286283\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,541.35\n", + "Adstocked value: 14,542.58\n", + "Saturated value: 0.0007\n", + "Final response: 360.7457\n", + "Raw spend: 14541.35392707047\n", + "After adstock: 14542.576149292692\n", + "After hill transform: 0.0006678782188061385\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,541.39\n", + "Adstocked value: 72,541.72\n", + "Saturated value: 0.3855\n", + "Final response: 55084.5520\n", + "Raw spend: 72541.38573178029\n", + "After adstock: 72541.71906511362\n", + "After hill transform: 0.3854557638968118\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,177.12\n", + "Adstocked value: 105,177.45\n", + "Saturated value: 0.9826\n", + "Final response: 66009.6305\n", + "Raw spend: 105177.12004471806\n", + "After adstock: 105177.45337805139\n", + "After hill transform: 0.9826439079078774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,905.65\n", + "Adstocked value: 81,905.82\n", + "Saturated value: 0.9974\n", + "Final response: 27909.7149\n", + "Raw spend: 81905.64514492426\n", + "After adstock: 81905.8216155125\n", + "After hill transform: 0.9974027940286271\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,541.35\n", + "Adstocked value: 14,542.58\n", + "Saturated value: 0.0007\n", + "Final response: 360.7457\n", + "Raw spend: 14541.35392708537\n", + "After adstock: 14542.576149307593\n", + "After hill transform: 0.0006678782188081876\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,541.39\n", + "Adstocked value: 72,541.72\n", + "Saturated value: 0.3855\n", + "Final response: 55084.5520\n", + "Raw spend: 72541.38573178029\n", + "After adstock: 72541.71906511362\n", + "After hill transform: 0.3854557638968118\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,177.12\n", + "Adstocked value: 105,177.45\n", + "Saturated value: 0.9826\n", + "Final response: 66009.6305\n", + "Raw spend: 105177.12004471806\n", + "After adstock: 105177.45337805139\n", + "After hill transform: 0.9826439079078774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,905.65\n", + "Adstocked value: 81,905.82\n", + "Saturated value: 0.9974\n", + "Final response: 27909.7149\n", + "Raw spend: 81905.64514492426\n", + "After adstock: 81905.8216155125\n", + "After hill transform: 0.9974027940286271\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,541.35\n", + "Adstocked value: 14,542.58\n", + "Saturated value: 0.0007\n", + "Final response: 360.7457\n", + "Raw spend: 14541.35392707047\n", + "After adstock: 14542.576149292692\n", + "After hill transform: 0.0006678782188061385\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,541.39\n", + "Adstocked value: 72,541.72\n", + "Saturated value: 0.3855\n", + "Final response: 55084.5520\n", + "Raw spend: 72541.38573179519\n", + "After adstock: 72541.71906512852\n", + "After hill transform: 0.38545576389684033\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,177.12\n", + "Adstocked value: 105,177.45\n", + "Saturated value: 0.9826\n", + "Final response: 66009.6305\n", + "Raw spend: 105177.12004471806\n", + "After adstock: 105177.45337805139\n", + "After hill transform: 0.9826439079078774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,905.65\n", + "Adstocked value: 81,905.82\n", + "Saturated value: 0.9974\n", + "Final response: 27909.7149\n", + "Raw spend: 81905.64514492426\n", + "After adstock: 81905.8216155125\n", + "After hill transform: 0.9974027940286271\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,541.35\n", + "Adstocked value: 14,542.58\n", + "Saturated value: 0.0007\n", + "Final response: 360.7457\n", + "Raw spend: 14541.35392707047\n", + "After adstock: 14542.576149292692\n", + "After hill transform: 0.0006678782188061385\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,541.39\n", + "Adstocked value: 72,541.72\n", + "Saturated value: 0.3855\n", + "Final response: 55084.5520\n", + "Raw spend: 72541.38573178029\n", + "After adstock: 72541.71906511362\n", + "After hill transform: 0.3854557638968118\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,177.12\n", + "Adstocked value: 105,177.45\n", + "Saturated value: 0.9826\n", + "Final response: 66009.6305\n", + "Raw spend: 105177.12004473296\n", + "After adstock: 105177.45337806629\n", + "After hill transform: 0.9826439079078837\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,905.65\n", + "Adstocked value: 81,905.82\n", + "Saturated value: 0.9974\n", + "Final response: 27909.7149\n", + "Raw spend: 81905.64514492426\n", + "After adstock: 81905.8216155125\n", + "After hill transform: 0.9974027940286271\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,541.35\n", + "Adstocked value: 14,542.58\n", + "Saturated value: 0.0007\n", + "Final response: 360.7457\n", + "Raw spend: 14541.35392707047\n", + "After adstock: 14542.576149292692\n", + "After hill transform: 0.0006678782188061385\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,541.39\n", + "Adstocked value: 72,541.72\n", + "Saturated value: 0.3855\n", + "Final response: 55084.5520\n", + "Raw spend: 72541.38573178029\n", + "After adstock: 72541.71906511362\n", + "After hill transform: 0.3854557638968118\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,177.12\n", + "Adstocked value: 105,177.45\n", + "Saturated value: 0.9826\n", + "Final response: 66009.6305\n", + "Raw spend: 105177.12004471806\n", + "After adstock: 105177.45337805139\n", + "After hill transform: 0.9826439079078774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,905.65\n", + "Adstocked value: 81,905.82\n", + "Saturated value: 0.9974\n", + "Final response: 27909.7149\n", + "Raw spend: 81905.64514493916\n", + "After adstock: 81905.8216155274\n", + "After hill transform: 0.9974027940286283\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,511.37\n", + "Adstocked value: 14,512.59\n", + "Saturated value: 0.0007\n", + "Final response: 358.5226\n", + "Raw spend: 14511.365656166252\n", + "After adstock: 14512.587878388475\n", + "After hill transform: 0.0006637624066813397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,528.39\n", + "Adstocked value: 72,528.73\n", + "Saturated value: 0.3854\n", + "Final response: 55080.9961\n", + "Raw spend: 72528.39398297682\n", + "After adstock: 72528.72731631015\n", + "After hill transform: 0.38543088150690685\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,450.87\n", + "Adstocked value: 105,451.20\n", + "Saturated value: 0.9828\n", + "Final response: 66017.4444\n", + "Raw spend: 105450.86800044248\n", + "After adstock: 105451.20133377581\n", + "After hill transform: 0.9827602283526711\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,676.88\n", + "Adstocked value: 81,677.05\n", + "Saturated value: 0.9974\n", + "Final response: 27909.1500\n", + "Raw spend: 81676.87515889228\n", + "After adstock: 81677.05162948051\n", + "After hill transform: 0.9973826072917044\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,511.37\n", + "Adstocked value: 14,512.59\n", + "Saturated value: 0.0007\n", + "Final response: 358.5226\n", + "Raw spend: 14511.365656166252\n", + "After adstock: 14512.587878388475\n", + "After hill transform: 0.0006637624066813397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,528.39\n", + "Adstocked value: 72,528.73\n", + "Saturated value: 0.3854\n", + "Final response: 55080.9961\n", + "Raw spend: 72528.39398297682\n", + "After adstock: 72528.72731631015\n", + "After hill transform: 0.38543088150690685\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,450.87\n", + "Adstocked value: 105,451.20\n", + "Saturated value: 0.9828\n", + "Final response: 66017.4444\n", + "Raw spend: 105450.86800044248\n", + "After adstock: 105451.20133377581\n", + "After hill transform: 0.9827602283526711\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,676.88\n", + "Adstocked value: 81,677.05\n", + "Saturated value: 0.9974\n", + "Final response: 27909.1500\n", + "Raw spend: 81676.87515889228\n", + "After adstock: 81677.05162948051\n", + "After hill transform: 0.9973826072917044\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,511.37\n", + "Adstocked value: 14,512.59\n", + "Saturated value: 0.0007\n", + "Final response: 358.5226\n", + "Raw spend: 14511.365656181153\n", + "After adstock: 14512.587878403376\n", + "After hill transform: 0.0006637624066833807\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,528.39\n", + "Adstocked value: 72,528.73\n", + "Saturated value: 0.3854\n", + "Final response: 55080.9961\n", + "Raw spend: 72528.39398297682\n", + "After adstock: 72528.72731631015\n", + "After hill transform: 0.38543088150690685\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,450.87\n", + "Adstocked value: 105,451.20\n", + "Saturated value: 0.9828\n", + "Final response: 66017.4444\n", + "Raw spend: 105450.86800044248\n", + "After adstock: 105451.20133377581\n", + "After hill transform: 0.9827602283526711\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,676.88\n", + "Adstocked value: 81,677.05\n", + "Saturated value: 0.9974\n", + "Final response: 27909.1500\n", + "Raw spend: 81676.87515889228\n", + "After adstock: 81677.05162948051\n", + "After hill transform: 0.9973826072917044\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,511.37\n", + "Adstocked value: 14,512.59\n", + "Saturated value: 0.0007\n", + "Final response: 358.5226\n", + "Raw spend: 14511.365656166252\n", + "After adstock: 14512.587878388475\n", + "After hill transform: 0.0006637624066813397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,528.39\n", + "Adstocked value: 72,528.73\n", + "Saturated value: 0.3854\n", + "Final response: 55080.9961\n", + "Raw spend: 72528.39398299172\n", + "After adstock: 72528.72731632505\n", + "After hill transform: 0.38543088150693544\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,450.87\n", + "Adstocked value: 105,451.20\n", + "Saturated value: 0.9828\n", + "Final response: 66017.4444\n", + "Raw spend: 105450.86800044248\n", + "After adstock: 105451.20133377581\n", + "After hill transform: 0.9827602283526711\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,676.88\n", + "Adstocked value: 81,677.05\n", + "Saturated value: 0.9974\n", + "Final response: 27909.1500\n", + "Raw spend: 81676.87515889228\n", + "After adstock: 81677.05162948051\n", + "After hill transform: 0.9973826072917044\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,511.37\n", + "Adstocked value: 14,512.59\n", + "Saturated value: 0.0007\n", + "Final response: 358.5226\n", + "Raw spend: 14511.365656166252\n", + "After adstock: 14512.587878388475\n", + "After hill transform: 0.0006637624066813397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,528.39\n", + "Adstocked value: 72,528.73\n", + "Saturated value: 0.3854\n", + "Final response: 55080.9961\n", + "Raw spend: 72528.39398297682\n", + "After adstock: 72528.72731631015\n", + "After hill transform: 0.38543088150690685\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,450.87\n", + "Adstocked value: 105,451.20\n", + "Saturated value: 0.9828\n", + "Final response: 66017.4444\n", + "Raw spend: 105450.86800045738\n", + "After adstock: 105451.20133379071\n", + "After hill transform: 0.9827602283526774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,676.88\n", + "Adstocked value: 81,677.05\n", + "Saturated value: 0.9974\n", + "Final response: 27909.1500\n", + "Raw spend: 81676.87515889228\n", + "After adstock: 81677.05162948051\n", + "After hill transform: 0.9973826072917044\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,511.37\n", + "Adstocked value: 14,512.59\n", + "Saturated value: 0.0007\n", + "Final response: 358.5226\n", + "Raw spend: 14511.365656166252\n", + "After adstock: 14512.587878388475\n", + "After hill transform: 0.0006637624066813397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,528.39\n", + "Adstocked value: 72,528.73\n", + "Saturated value: 0.3854\n", + "Final response: 55080.9961\n", + "Raw spend: 72528.39398297682\n", + "After adstock: 72528.72731631015\n", + "After hill transform: 0.38543088150690685\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,450.87\n", + "Adstocked value: 105,451.20\n", + "Saturated value: 0.9828\n", + "Final response: 66017.4444\n", + "Raw spend: 105450.86800044248\n", + "After adstock: 105451.20133377581\n", + "After hill transform: 0.9827602283526711\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,676.88\n", + "Adstocked value: 81,677.05\n", + "Saturated value: 0.9974\n", + "Final response: 27909.1500\n", + "Raw spend: 81676.87515890718\n", + "After adstock: 81677.05162949541\n", + "After hill transform: 0.9973826072917057\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,511.37\n", + "Adstocked value: 14,512.59\n", + "Saturated value: 0.0007\n", + "Final response: 358.5226\n", + "Raw spend: 14511.365656166252\n", + "After adstock: 14512.587878388475\n", + "After hill transform: 0.0006637624066813397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,528.39\n", + "Adstocked value: 72,528.73\n", + "Saturated value: 0.3854\n", + "Final response: 55080.9961\n", + "Raw spend: 72528.39398297682\n", + "After adstock: 72528.72731631015\n", + "After hill transform: 0.38543088150690685\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,450.87\n", + "Adstocked value: 105,451.20\n", + "Saturated value: 0.9828\n", + "Final response: 66017.4444\n", + "Raw spend: 105450.86800044248\n", + "After adstock: 105451.20133377581\n", + "After hill transform: 0.9827602283526711\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,676.88\n", + "Adstocked value: 81,677.05\n", + "Saturated value: 0.9974\n", + "Final response: 27909.1500\n", + "Raw spend: 81676.87515889228\n", + "After adstock: 81677.05162948051\n", + "After hill transform: 0.9973826072917044\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,511.37\n", + "Adstocked value: 14,512.59\n", + "Saturated value: 0.0007\n", + "Final response: 358.5226\n", + "Raw spend: 14511.365656181153\n", + "After adstock: 14512.587878403376\n", + "After hill transform: 0.0006637624066833807\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,528.39\n", + "Adstocked value: 72,528.73\n", + "Saturated value: 0.3854\n", + "Final response: 55080.9961\n", + "Raw spend: 72528.39398297682\n", + "After adstock: 72528.72731631015\n", + "After hill transform: 0.38543088150690685\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,450.87\n", + "Adstocked value: 105,451.20\n", + "Saturated value: 0.9828\n", + "Final response: 66017.4444\n", + "Raw spend: 105450.86800044248\n", + "After adstock: 105451.20133377581\n", + "After hill transform: 0.9827602283526711\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,676.88\n", + "Adstocked value: 81,677.05\n", + "Saturated value: 0.9974\n", + "Final response: 27909.1500\n", + "Raw spend: 81676.87515889228\n", + "After adstock: 81677.05162948051\n", + "After hill transform: 0.9973826072917044\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,511.37\n", + "Adstocked value: 14,512.59\n", + "Saturated value: 0.0007\n", + "Final response: 358.5226\n", + "Raw spend: 14511.365656166252\n", + "After adstock: 14512.587878388475\n", + "After hill transform: 0.0006637624066813397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,528.39\n", + "Adstocked value: 72,528.73\n", + "Saturated value: 0.3854\n", + "Final response: 55080.9961\n", + "Raw spend: 72528.39398299172\n", + "After adstock: 72528.72731632505\n", + "After hill transform: 0.38543088150693544\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,450.87\n", + "Adstocked value: 105,451.20\n", + "Saturated value: 0.9828\n", + "Final response: 66017.4444\n", + "Raw spend: 105450.86800044248\n", + "After adstock: 105451.20133377581\n", + "After hill transform: 0.9827602283526711\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,676.88\n", + "Adstocked value: 81,677.05\n", + "Saturated value: 0.9974\n", + "Final response: 27909.1500\n", + "Raw spend: 81676.87515889228\n", + "After adstock: 81677.05162948051\n", + "After hill transform: 0.9973826072917044\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,511.37\n", + "Adstocked value: 14,512.59\n", + "Saturated value: 0.0007\n", + "Final response: 358.5226\n", + "Raw spend: 14511.365656166252\n", + "After adstock: 14512.587878388475\n", + "After hill transform: 0.0006637624066813397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,528.39\n", + "Adstocked value: 72,528.73\n", + "Saturated value: 0.3854\n", + "Final response: 55080.9961\n", + "Raw spend: 72528.39398297682\n", + "After adstock: 72528.72731631015\n", + "After hill transform: 0.38543088150690685\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,450.87\n", + "Adstocked value: 105,451.20\n", + "Saturated value: 0.9828\n", + "Final response: 66017.4444\n", + "Raw spend: 105450.86800045738\n", + "After adstock: 105451.20133379071\n", + "After hill transform: 0.9827602283526774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,676.88\n", + "Adstocked value: 81,677.05\n", + "Saturated value: 0.9974\n", + "Final response: 27909.1500\n", + "Raw spend: 81676.87515889228\n", + "After adstock: 81677.05162948051\n", + "After hill transform: 0.9973826072917044\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,511.37\n", + "Adstocked value: 14,512.59\n", + "Saturated value: 0.0007\n", + "Final response: 358.5226\n", + "Raw spend: 14511.365656166252\n", + "After adstock: 14512.587878388475\n", + "After hill transform: 0.0006637624066813397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,528.39\n", + "Adstocked value: 72,528.73\n", + "Saturated value: 0.3854\n", + "Final response: 55080.9961\n", + "Raw spend: 72528.39398297682\n", + "After adstock: 72528.72731631015\n", + "After hill transform: 0.38543088150690685\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,450.87\n", + "Adstocked value: 105,451.20\n", + "Saturated value: 0.9828\n", + "Final response: 66017.4444\n", + "Raw spend: 105450.86800044248\n", + "After adstock: 105451.20133377581\n", + "After hill transform: 0.9827602283526711\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,676.88\n", + "Adstocked value: 81,677.05\n", + "Saturated value: 0.9974\n", + "Final response: 27909.1500\n", + "Raw spend: 81676.87515890718\n", + "After adstock: 81677.05162949541\n", + "After hill transform: 0.9973826072917057\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,473.09\n", + "Adstocked value: 14,474.31\n", + "Saturated value: 0.0007\n", + "Final response: 355.6982\n", + "Raw spend: 14473.08767078171\n", + "After adstock: 14474.309893003932\n", + "After hill transform: 0.000658533418972488\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,515.93\n", + "Adstocked value: 72,516.26\n", + "Saturated value: 0.3854\n", + "Final response: 55077.5843\n", + "Raw spend: 72515.9304609519\n", + "After adstock: 72516.26379428523\n", + "After hill transform: 0.38540700717475396\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,804.98\n", + "Adstocked value: 105,805.32\n", + "Saturated value: 0.9829\n", + "Final response: 66027.4463\n", + "Raw spend: 105804.98257118699\n", + "After adstock: 105805.31590452032\n", + "After hill transform: 0.9829091205233303\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,379.15\n", + "Adstocked value: 81,379.33\n", + "Saturated value: 0.9974\n", + "Final response: 27908.4059\n", + "Raw spend: 81379.1516566851\n", + "After adstock: 81379.32812727334\n", + "After hill transform: 0.9973560155201753\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,473.09\n", + "Adstocked value: 14,474.31\n", + "Saturated value: 0.0007\n", + "Final response: 355.6982\n", + "Raw spend: 14473.08767078171\n", + "After adstock: 14474.309893003932\n", + "After hill transform: 0.000658533418972488\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,515.93\n", + "Adstocked value: 72,516.26\n", + "Saturated value: 0.3854\n", + "Final response: 55077.5843\n", + "Raw spend: 72515.9304609519\n", + "After adstock: 72516.26379428523\n", + "After hill transform: 0.38540700717475396\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,804.98\n", + "Adstocked value: 105,805.32\n", + "Saturated value: 0.9829\n", + "Final response: 66027.4463\n", + "Raw spend: 105804.98257118699\n", + "After adstock: 105805.31590452032\n", + "After hill transform: 0.9829091205233303\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,379.15\n", + "Adstocked value: 81,379.33\n", + "Saturated value: 0.9974\n", + "Final response: 27908.4059\n", + "Raw spend: 81379.1516566851\n", + "After adstock: 81379.32812727334\n", + "After hill transform: 0.9973560155201753\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,473.09\n", + "Adstocked value: 14,474.31\n", + "Saturated value: 0.0007\n", + "Final response: 355.6982\n", + "Raw spend: 14473.08767079661\n", + "After adstock: 14474.309893018833\n", + "After hill transform: 0.0006585334189745182\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,515.93\n", + "Adstocked value: 72,516.26\n", + "Saturated value: 0.3854\n", + "Final response: 55077.5843\n", + "Raw spend: 72515.9304609519\n", + "After adstock: 72516.26379428523\n", + "After hill transform: 0.38540700717475396\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,804.98\n", + "Adstocked value: 105,805.32\n", + "Saturated value: 0.9829\n", + "Final response: 66027.4463\n", + "Raw spend: 105804.98257118699\n", + "After adstock: 105805.31590452032\n", + "After hill transform: 0.9829091205233303\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,379.15\n", + "Adstocked value: 81,379.33\n", + "Saturated value: 0.9974\n", + "Final response: 27908.4059\n", + "Raw spend: 81379.1516566851\n", + "After adstock: 81379.32812727334\n", + "After hill transform: 0.9973560155201753\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,473.09\n", + "Adstocked value: 14,474.31\n", + "Saturated value: 0.0007\n", + "Final response: 355.6982\n", + "Raw spend: 14473.08767078171\n", + "After adstock: 14474.309893003932\n", + "After hill transform: 0.000658533418972488\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,515.93\n", + "Adstocked value: 72,516.26\n", + "Saturated value: 0.3854\n", + "Final response: 55077.5843\n", + "Raw spend: 72515.9304609668\n", + "After adstock: 72516.26379430013\n", + "After hill transform: 0.38540700717478243\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,804.98\n", + "Adstocked value: 105,805.32\n", + "Saturated value: 0.9829\n", + "Final response: 66027.4463\n", + "Raw spend: 105804.98257118699\n", + "After adstock: 105805.31590452032\n", + "After hill transform: 0.9829091205233303\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,379.15\n", + "Adstocked value: 81,379.33\n", + "Saturated value: 0.9974\n", + "Final response: 27908.4059\n", + "Raw spend: 81379.1516566851\n", + "After adstock: 81379.32812727334\n", + "After hill transform: 0.9973560155201753\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,473.09\n", + "Adstocked value: 14,474.31\n", + "Saturated value: 0.0007\n", + "Final response: 355.6982\n", + "Raw spend: 14473.08767078171\n", + "After adstock: 14474.309893003932\n", + "After hill transform: 0.000658533418972488\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,515.93\n", + "Adstocked value: 72,516.26\n", + "Saturated value: 0.3854\n", + "Final response: 55077.5843\n", + "Raw spend: 72515.9304609519\n", + "After adstock: 72516.26379428523\n", + "After hill transform: 0.38540700717475396\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,804.98\n", + "Adstocked value: 105,805.32\n", + "Saturated value: 0.9829\n", + "Final response: 66027.4463\n", + "Raw spend: 105804.9825712019\n", + "After adstock: 105805.31590453522\n", + "After hill transform: 0.9829091205233366\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,379.15\n", + "Adstocked value: 81,379.33\n", + "Saturated value: 0.9974\n", + "Final response: 27908.4059\n", + "Raw spend: 81379.1516566851\n", + "After adstock: 81379.32812727334\n", + "After hill transform: 0.9973560155201753\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,473.09\n", + "Adstocked value: 14,474.31\n", + "Saturated value: 0.0007\n", + "Final response: 355.6982\n", + "Raw spend: 14473.08767078171\n", + "After adstock: 14474.309893003932\n", + "After hill transform: 0.000658533418972488\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,515.93\n", + "Adstocked value: 72,516.26\n", + "Saturated value: 0.3854\n", + "Final response: 55077.5843\n", + "Raw spend: 72515.9304609519\n", + "After adstock: 72516.26379428523\n", + "After hill transform: 0.38540700717475396\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,804.98\n", + "Adstocked value: 105,805.32\n", + "Saturated value: 0.9829\n", + "Final response: 66027.4463\n", + "Raw spend: 105804.98257118699\n", + "After adstock: 105805.31590452032\n", + "After hill transform: 0.9829091205233303\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,379.15\n", + "Adstocked value: 81,379.33\n", + "Saturated value: 0.9974\n", + "Final response: 27908.4059\n", + "Raw spend: 81379.1516567\n", + "After adstock: 81379.32812728825\n", + "After hill transform: 0.9973560155201766\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,473.09\n", + "Adstocked value: 14,474.31\n", + "Saturated value: 0.0007\n", + "Final response: 355.6982\n", + "Raw spend: 14473.08767078171\n", + "After adstock: 14474.309893003932\n", + "After hill transform: 0.000658533418972488\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,515.93\n", + "Adstocked value: 72,516.26\n", + "Saturated value: 0.3854\n", + "Final response: 55077.5843\n", + "Raw spend: 72515.9304609519\n", + "After adstock: 72516.26379428523\n", + "After hill transform: 0.38540700717475396\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,804.98\n", + "Adstocked value: 105,805.32\n", + "Saturated value: 0.9829\n", + "Final response: 66027.4463\n", + "Raw spend: 105804.98257118699\n", + "After adstock: 105805.31590452032\n", + "After hill transform: 0.9829091205233303\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,379.15\n", + "Adstocked value: 81,379.33\n", + "Saturated value: 0.9974\n", + "Final response: 27908.4059\n", + "Raw spend: 81379.1516566851\n", + "After adstock: 81379.32812727334\n", + "After hill transform: 0.9973560155201753\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,473.09\n", + "Adstocked value: 14,474.31\n", + "Saturated value: 0.0007\n", + "Final response: 355.6982\n", + "Raw spend: 14473.08767079661\n", + "After adstock: 14474.309893018833\n", + "After hill transform: 0.0006585334189745182\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,515.93\n", + "Adstocked value: 72,516.26\n", + "Saturated value: 0.3854\n", + "Final response: 55077.5843\n", + "Raw spend: 72515.9304609519\n", + "After adstock: 72516.26379428523\n", + "After hill transform: 0.38540700717475396\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,804.98\n", + "Adstocked value: 105,805.32\n", + "Saturated value: 0.9829\n", + "Final response: 66027.4463\n", + "Raw spend: 105804.98257118699\n", + "After adstock: 105805.31590452032\n", + "After hill transform: 0.9829091205233303\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,379.15\n", + "Adstocked value: 81,379.33\n", + "Saturated value: 0.9974\n", + "Final response: 27908.4059\n", + "Raw spend: 81379.1516566851\n", + "After adstock: 81379.32812727334\n", + "After hill transform: 0.9973560155201753\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,473.09\n", + "Adstocked value: 14,474.31\n", + "Saturated value: 0.0007\n", + "Final response: 355.6982\n", + "Raw spend: 14473.08767078171\n", + "After adstock: 14474.309893003932\n", + "After hill transform: 0.000658533418972488\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,515.93\n", + "Adstocked value: 72,516.26\n", + "Saturated value: 0.3854\n", + "Final response: 55077.5843\n", + "Raw spend: 72515.9304609668\n", + "After adstock: 72516.26379430013\n", + "After hill transform: 0.38540700717478243\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,804.98\n", + "Adstocked value: 105,805.32\n", + "Saturated value: 0.9829\n", + "Final response: 66027.4463\n", + "Raw spend: 105804.98257118699\n", + "After adstock: 105805.31590452032\n", + "After hill transform: 0.9829091205233303\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,379.15\n", + "Adstocked value: 81,379.33\n", + "Saturated value: 0.9974\n", + "Final response: 27908.4059\n", + "Raw spend: 81379.1516566851\n", + "After adstock: 81379.32812727334\n", + "After hill transform: 0.9973560155201753\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,473.09\n", + "Adstocked value: 14,474.31\n", + "Saturated value: 0.0007\n", + "Final response: 355.6982\n", + "Raw spend: 14473.08767078171\n", + "After adstock: 14474.309893003932\n", + "After hill transform: 0.000658533418972488\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,515.93\n", + "Adstocked value: 72,516.26\n", + "Saturated value: 0.3854\n", + "Final response: 55077.5843\n", + "Raw spend: 72515.9304609519\n", + "After adstock: 72516.26379428523\n", + "After hill transform: 0.38540700717475396\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,804.98\n", + "Adstocked value: 105,805.32\n", + "Saturated value: 0.9829\n", + "Final response: 66027.4463\n", + "Raw spend: 105804.9825712019\n", + "After adstock: 105805.31590453522\n", + "After hill transform: 0.9829091205233366\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,379.15\n", + "Adstocked value: 81,379.33\n", + "Saturated value: 0.9974\n", + "Final response: 27908.4059\n", + "Raw spend: 81379.1516566851\n", + "After adstock: 81379.32812727334\n", + "After hill transform: 0.9973560155201753\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,473.09\n", + "Adstocked value: 14,474.31\n", + "Saturated value: 0.0007\n", + "Final response: 355.6982\n", + "Raw spend: 14473.08767078171\n", + "After adstock: 14474.309893003932\n", + "After hill transform: 0.000658533418972488\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,515.93\n", + "Adstocked value: 72,516.26\n", + "Saturated value: 0.3854\n", + "Final response: 55077.5843\n", + "Raw spend: 72515.9304609519\n", + "After adstock: 72516.26379428523\n", + "After hill transform: 0.38540700717475396\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,804.98\n", + "Adstocked value: 105,805.32\n", + "Saturated value: 0.9829\n", + "Final response: 66027.4463\n", + "Raw spend: 105804.98257118699\n", + "After adstock: 105805.31590452032\n", + "After hill transform: 0.9829091205233303\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,379.15\n", + "Adstocked value: 81,379.33\n", + "Saturated value: 0.9974\n", + "Final response: 27908.4059\n", + "Raw spend: 81379.1516567\n", + "After adstock: 81379.32812728825\n", + "After hill transform: 0.9973560155201766\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,281.70\n", + "Adstocked value: 14,282.92\n", + "Saturated value: 0.0006\n", + "Final response: 341.7983\n", + "Raw spend: 14281.697743858993\n", + "After adstock: 14282.919966081216\n", + "After hill transform: 0.0006327992869439604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,453.61\n", + "Adstocked value: 72,453.95\n", + "Saturated value: 0.3853\n", + "Final response: 55060.5176\n", + "Raw spend: 72453.6128508273\n", + "After adstock: 72453.94618416062\n", + "After hill transform: 0.3852875822126356\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,575.56\n", + "Adstocked value: 107,575.89\n", + "Saturated value: 0.9836\n", + "Final response: 66075.7221\n", + "Raw spend: 107575.55542490954\n", + "After adstock: 107575.88875824287\n", + "After hill transform: 0.9836277718864608\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 79,890.53\n", + "Adstocked value: 79,890.71\n", + "Saturated value: 0.9972\n", + "Final response: 27904.5271\n", + "Raw spend: 79890.53414564925\n", + "After adstock: 79890.71061623748\n", + "After hill transform: 0.9972173993468008\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,281.70\n", + "Adstocked value: 14,282.92\n", + "Saturated value: 0.0006\n", + "Final response: 341.7983\n", + "Raw spend: 14281.697743858993\n", + "After adstock: 14282.919966081216\n", + "After hill transform: 0.0006327992869439604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,453.61\n", + "Adstocked value: 72,453.95\n", + "Saturated value: 0.3853\n", + "Final response: 55060.5176\n", + "Raw spend: 72453.6128508273\n", + "After adstock: 72453.94618416062\n", + "After hill transform: 0.3852875822126356\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,575.56\n", + "Adstocked value: 107,575.89\n", + "Saturated value: 0.9836\n", + "Final response: 66075.7221\n", + "Raw spend: 107575.55542490954\n", + "After adstock: 107575.88875824287\n", + "After hill transform: 0.9836277718864608\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 79,890.53\n", + "Adstocked value: 79,890.71\n", + "Saturated value: 0.9972\n", + "Final response: 27904.5271\n", + "Raw spend: 79890.53414564925\n", + "After adstock: 79890.71061623748\n", + "After hill transform: 0.9972173993468008\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,281.70\n", + "Adstocked value: 14,282.92\n", + "Saturated value: 0.0006\n", + "Final response: 341.7983\n", + "Raw spend: 14281.697743873894\n", + "After adstock: 14282.919966096117\n", + "After hill transform: 0.0006327992869459375\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,453.61\n", + "Adstocked value: 72,453.95\n", + "Saturated value: 0.3853\n", + "Final response: 55060.5176\n", + "Raw spend: 72453.6128508273\n", + "After adstock: 72453.94618416062\n", + "After hill transform: 0.3852875822126356\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,575.56\n", + "Adstocked value: 107,575.89\n", + "Saturated value: 0.9836\n", + "Final response: 66075.7221\n", + "Raw spend: 107575.55542490954\n", + "After adstock: 107575.88875824287\n", + "After hill transform: 0.9836277718864608\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 79,890.53\n", + "Adstocked value: 79,890.71\n", + "Saturated value: 0.9972\n", + "Final response: 27904.5271\n", + "Raw spend: 79890.53414564925\n", + "After adstock: 79890.71061623748\n", + "After hill transform: 0.9972173993468008\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,281.70\n", + "Adstocked value: 14,282.92\n", + "Saturated value: 0.0006\n", + "Final response: 341.7983\n", + "Raw spend: 14281.697743858993\n", + "After adstock: 14282.919966081216\n", + "After hill transform: 0.0006327992869439604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,453.61\n", + "Adstocked value: 72,453.95\n", + "Saturated value: 0.3853\n", + "Final response: 55060.5176\n", + "Raw spend: 72453.6128508422\n", + "After adstock: 72453.94618417553\n", + "After hill transform: 0.3852875822126642\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,575.56\n", + "Adstocked value: 107,575.89\n", + "Saturated value: 0.9836\n", + "Final response: 66075.7221\n", + "Raw spend: 107575.55542490954\n", + "After adstock: 107575.88875824287\n", + "After hill transform: 0.9836277718864608\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 79,890.53\n", + "Adstocked value: 79,890.71\n", + "Saturated value: 0.9972\n", + "Final response: 27904.5271\n", + "Raw spend: 79890.53414564925\n", + "After adstock: 79890.71061623748\n", + "After hill transform: 0.9972173993468008\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,281.70\n", + "Adstocked value: 14,282.92\n", + "Saturated value: 0.0006\n", + "Final response: 341.7983\n", + "Raw spend: 14281.697743858993\n", + "After adstock: 14282.919966081216\n", + "After hill transform: 0.0006327992869439604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,453.61\n", + "Adstocked value: 72,453.95\n", + "Saturated value: 0.3853\n", + "Final response: 55060.5176\n", + "Raw spend: 72453.6128508273\n", + "After adstock: 72453.94618416062\n", + "After hill transform: 0.3852875822126356\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,575.56\n", + "Adstocked value: 107,575.89\n", + "Saturated value: 0.9836\n", + "Final response: 66075.7221\n", + "Raw spend: 107575.55542492445\n", + "After adstock: 107575.88875825777\n", + "After hill transform: 0.9836277718864667\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 79,890.53\n", + "Adstocked value: 79,890.71\n", + "Saturated value: 0.9972\n", + "Final response: 27904.5271\n", + "Raw spend: 79890.53414564925\n", + "After adstock: 79890.71061623748\n", + "After hill transform: 0.9972173993468008\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,281.70\n", + "Adstocked value: 14,282.92\n", + "Saturated value: 0.0006\n", + "Final response: 341.7983\n", + "Raw spend: 14281.697743858993\n", + "After adstock: 14282.919966081216\n", + "After hill transform: 0.0006327992869439604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,453.61\n", + "Adstocked value: 72,453.95\n", + "Saturated value: 0.3853\n", + "Final response: 55060.5176\n", + "Raw spend: 72453.6128508273\n", + "After adstock: 72453.94618416062\n", + "After hill transform: 0.3852875822126356\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,575.56\n", + "Adstocked value: 107,575.89\n", + "Saturated value: 0.9836\n", + "Final response: 66075.7221\n", + "Raw spend: 107575.55542490954\n", + "After adstock: 107575.88875824287\n", + "After hill transform: 0.9836277718864608\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 79,890.53\n", + "Adstocked value: 79,890.71\n", + "Saturated value: 0.9972\n", + "Final response: 27904.5271\n", + "Raw spend: 79890.53414566415\n", + "After adstock: 79890.71061625239\n", + "After hill transform: 0.9972173993468022\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,281.70\n", + "Adstocked value: 14,282.92\n", + "Saturated value: 0.0006\n", + "Final response: 341.7983\n", + "Raw spend: 14281.697743858993\n", + "After adstock: 14282.919966081216\n", + "After hill transform: 0.0006327992869439604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,453.61\n", + "Adstocked value: 72,453.95\n", + "Saturated value: 0.3853\n", + "Final response: 55060.5176\n", + "Raw spend: 72453.6128508273\n", + "After adstock: 72453.94618416062\n", + "After hill transform: 0.3852875822126356\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,575.56\n", + "Adstocked value: 107,575.89\n", + "Saturated value: 0.9836\n", + "Final response: 66075.7221\n", + "Raw spend: 107575.55542490954\n", + "After adstock: 107575.88875824287\n", + "After hill transform: 0.9836277718864608\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 79,890.53\n", + "Adstocked value: 79,890.71\n", + "Saturated value: 0.9972\n", + "Final response: 27904.5271\n", + "Raw spend: 79890.53414564925\n", + "After adstock: 79890.71061623748\n", + "After hill transform: 0.9972173993468008\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,281.70\n", + "Adstocked value: 14,282.92\n", + "Saturated value: 0.0006\n", + "Final response: 341.7983\n", + "Raw spend: 14281.697743873894\n", + "After adstock: 14282.919966096117\n", + "After hill transform: 0.0006327992869459375\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,453.61\n", + "Adstocked value: 72,453.95\n", + "Saturated value: 0.3853\n", + "Final response: 55060.5176\n", + "Raw spend: 72453.6128508273\n", + "After adstock: 72453.94618416062\n", + "After hill transform: 0.3852875822126356\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,575.56\n", + "Adstocked value: 107,575.89\n", + "Saturated value: 0.9836\n", + "Final response: 66075.7221\n", + "Raw spend: 107575.55542490954\n", + "After adstock: 107575.88875824287\n", + "After hill transform: 0.9836277718864608\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 79,890.53\n", + "Adstocked value: 79,890.71\n", + "Saturated value: 0.9972\n", + "Final response: 27904.5271\n", + "Raw spend: 79890.53414564925\n", + "After adstock: 79890.71061623748\n", + "After hill transform: 0.9972173993468008\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,281.70\n", + "Adstocked value: 14,282.92\n", + "Saturated value: 0.0006\n", + "Final response: 341.7983\n", + "Raw spend: 14281.697743858993\n", + "After adstock: 14282.919966081216\n", + "After hill transform: 0.0006327992869439604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,453.61\n", + "Adstocked value: 72,453.95\n", + "Saturated value: 0.3853\n", + "Final response: 55060.5176\n", + "Raw spend: 72453.6128508422\n", + "After adstock: 72453.94618417553\n", + "After hill transform: 0.3852875822126642\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,575.56\n", + "Adstocked value: 107,575.89\n", + "Saturated value: 0.9836\n", + "Final response: 66075.7221\n", + "Raw spend: 107575.55542490954\n", + "After adstock: 107575.88875824287\n", + "After hill transform: 0.9836277718864608\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 79,890.53\n", + "Adstocked value: 79,890.71\n", + "Saturated value: 0.9972\n", + "Final response: 27904.5271\n", + "Raw spend: 79890.53414564925\n", + "After adstock: 79890.71061623748\n", + "After hill transform: 0.9972173993468008\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,281.70\n", + "Adstocked value: 14,282.92\n", + "Saturated value: 0.0006\n", + "Final response: 341.7983\n", + "Raw spend: 14281.697743858993\n", + "After adstock: 14282.919966081216\n", + "After hill transform: 0.0006327992869439604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,453.61\n", + "Adstocked value: 72,453.95\n", + "Saturated value: 0.3853\n", + "Final response: 55060.5176\n", + "Raw spend: 72453.6128508273\n", + "After adstock: 72453.94618416062\n", + "After hill transform: 0.3852875822126356\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,575.56\n", + "Adstocked value: 107,575.89\n", + "Saturated value: 0.9836\n", + "Final response: 66075.7221\n", + "Raw spend: 107575.55542492445\n", + "After adstock: 107575.88875825777\n", + "After hill transform: 0.9836277718864667\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 79,890.53\n", + "Adstocked value: 79,890.71\n", + "Saturated value: 0.9972\n", + "Final response: 27904.5271\n", + "Raw spend: 79890.53414564925\n", + "After adstock: 79890.71061623748\n", + "After hill transform: 0.9972173993468008\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,281.70\n", + "Adstocked value: 14,282.92\n", + "Saturated value: 0.0006\n", + "Final response: 341.7983\n", + "Raw spend: 14281.697743858993\n", + "After adstock: 14282.919966081216\n", + "After hill transform: 0.0006327992869439604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,453.61\n", + "Adstocked value: 72,453.95\n", + "Saturated value: 0.3853\n", + "Final response: 55060.5176\n", + "Raw spend: 72453.6128508273\n", + "After adstock: 72453.94618416062\n", + "After hill transform: 0.3852875822126356\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,575.56\n", + "Adstocked value: 107,575.89\n", + "Saturated value: 0.9836\n", + "Final response: 66075.7221\n", + "Raw spend: 107575.55542490954\n", + "After adstock: 107575.88875824287\n", + "After hill transform: 0.9836277718864608\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 79,890.53\n", + "Adstocked value: 79,890.71\n", + "Saturated value: 0.9972\n", + "Final response: 27904.5271\n", + "Raw spend: 79890.53414566415\n", + "After adstock: 79890.71061625239\n", + "After hill transform: 0.9972173993468022\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,332.80\n", + "Adstocked value: 14,334.02\n", + "Saturated value: 0.0006\n", + "Final response: 345.4734\n", + "Raw spend: 14332.79717201958\n", + "After adstock: 14334.019394241803\n", + "After hill transform: 0.0006396033488030129\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,491.84\n", + "Adstocked value: 72,492.18\n", + "Saturated value: 0.3854\n", + "Final response: 55070.9893\n", + "Raw spend: 72491.84407970756\n", + "After adstock: 72492.17741304089\n", + "After hill transform: 0.3853608587645996\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,126.20\n", + "Adstocked value: 107,126.54\n", + "Saturated value: 0.9834\n", + "Final response: 66063.7374\n", + "Raw spend: 107126.20247514112\n", + "After adstock: 107126.53580847445\n", + "After hill transform: 0.9834493640015342\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 80,253.69\n", + "Adstocked value: 80,253.87\n", + "Saturated value: 0.9973\n", + "Final response: 27905.4983\n", + "Raw spend: 80253.69338349695\n", + "After adstock: 80253.86985408519\n", + "After hill transform: 0.9972521098335224\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,332.80\n", + "Adstocked value: 14,334.02\n", + "Saturated value: 0.0006\n", + "Final response: 345.4734\n", + "Raw spend: 14332.79717201958\n", + "After adstock: 14334.019394241803\n", + "After hill transform: 0.0006396033488030129\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,491.84\n", + "Adstocked value: 72,492.18\n", + "Saturated value: 0.3854\n", + "Final response: 55070.9893\n", + "Raw spend: 72491.84407970756\n", + "After adstock: 72492.17741304089\n", + "After hill transform: 0.3853608587645996\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,126.20\n", + "Adstocked value: 107,126.54\n", + "Saturated value: 0.9834\n", + "Final response: 66063.7374\n", + "Raw spend: 107126.20247514112\n", + "After adstock: 107126.53580847445\n", + "After hill transform: 0.9834493640015342\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 80,253.69\n", + "Adstocked value: 80,253.87\n", + "Saturated value: 0.9973\n", + "Final response: 27905.4983\n", + "Raw spend: 80253.69338349695\n", + "After adstock: 80253.86985408519\n", + "After hill transform: 0.9972521098335224\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,332.80\n", + "Adstocked value: 14,334.02\n", + "Saturated value: 0.0006\n", + "Final response: 345.4734\n", + "Raw spend: 14332.797172034481\n", + "After adstock: 14334.019394256704\n", + "After hill transform: 0.0006396033488050043\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,491.84\n", + "Adstocked value: 72,492.18\n", + "Saturated value: 0.3854\n", + "Final response: 55070.9893\n", + "Raw spend: 72491.84407970756\n", + "After adstock: 72492.17741304089\n", + "After hill transform: 0.3853608587645996\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,126.20\n", + "Adstocked value: 107,126.54\n", + "Saturated value: 0.9834\n", + "Final response: 66063.7374\n", + "Raw spend: 107126.20247514112\n", + "After adstock: 107126.53580847445\n", + "After hill transform: 0.9834493640015342\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 80,253.69\n", + "Adstocked value: 80,253.87\n", + "Saturated value: 0.9973\n", + "Final response: 27905.4983\n", + "Raw spend: 80253.69338349695\n", + "After adstock: 80253.86985408519\n", + "After hill transform: 0.9972521098335224\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,332.80\n", + "Adstocked value: 14,334.02\n", + "Saturated value: 0.0006\n", + "Final response: 345.4734\n", + "Raw spend: 14332.79717201958\n", + "After adstock: 14334.019394241803\n", + "After hill transform: 0.0006396033488030129\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,491.84\n", + "Adstocked value: 72,492.18\n", + "Saturated value: 0.3854\n", + "Final response: 55070.9893\n", + "Raw spend: 72491.84407972246\n", + "After adstock: 72492.17741305579\n", + "After hill transform: 0.38536085876462817\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,126.20\n", + "Adstocked value: 107,126.54\n", + "Saturated value: 0.9834\n", + "Final response: 66063.7374\n", + "Raw spend: 107126.20247514112\n", + "After adstock: 107126.53580847445\n", + "After hill transform: 0.9834493640015342\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 80,253.69\n", + "Adstocked value: 80,253.87\n", + "Saturated value: 0.9973\n", + "Final response: 27905.4983\n", + "Raw spend: 80253.69338349695\n", + "After adstock: 80253.86985408519\n", + "After hill transform: 0.9972521098335224\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,332.80\n", + "Adstocked value: 14,334.02\n", + "Saturated value: 0.0006\n", + "Final response: 345.4734\n", + "Raw spend: 14332.79717201958\n", + "After adstock: 14334.019394241803\n", + "After hill transform: 0.0006396033488030129\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,491.84\n", + "Adstocked value: 72,492.18\n", + "Saturated value: 0.3854\n", + "Final response: 55070.9893\n", + "Raw spend: 72491.84407970756\n", + "After adstock: 72492.17741304089\n", + "After hill transform: 0.3853608587645996\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,126.20\n", + "Adstocked value: 107,126.54\n", + "Saturated value: 0.9834\n", + "Final response: 66063.7374\n", + "Raw spend: 107126.20247515602\n", + "After adstock: 107126.53580848935\n", + "After hill transform: 0.9834493640015403\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 80,253.69\n", + "Adstocked value: 80,253.87\n", + "Saturated value: 0.9973\n", + "Final response: 27905.4983\n", + "Raw spend: 80253.69338349695\n", + "After adstock: 80253.86985408519\n", + "After hill transform: 0.9972521098335224\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,332.80\n", + "Adstocked value: 14,334.02\n", + "Saturated value: 0.0006\n", + "Final response: 345.4734\n", + "Raw spend: 14332.79717201958\n", + "After adstock: 14334.019394241803\n", + "After hill transform: 0.0006396033488030129\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,491.84\n", + "Adstocked value: 72,492.18\n", + "Saturated value: 0.3854\n", + "Final response: 55070.9893\n", + "Raw spend: 72491.84407970756\n", + "After adstock: 72492.17741304089\n", + "After hill transform: 0.3853608587645996\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,126.20\n", + "Adstocked value: 107,126.54\n", + "Saturated value: 0.9834\n", + "Final response: 66063.7374\n", + "Raw spend: 107126.20247514112\n", + "After adstock: 107126.53580847445\n", + "After hill transform: 0.9834493640015342\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 80,253.69\n", + "Adstocked value: 80,253.87\n", + "Saturated value: 0.9973\n", + "Final response: 27905.4983\n", + "Raw spend: 80253.69338351185\n", + "After adstock: 80253.86985410009\n", + "After hill transform: 0.9972521098335239\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,332.80\n", + "Adstocked value: 14,334.02\n", + "Saturated value: 0.0006\n", + "Final response: 345.4734\n", + "Raw spend: 14332.79717201958\n", + "After adstock: 14334.019394241803\n", + "After hill transform: 0.0006396033488030129\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,491.84\n", + "Adstocked value: 72,492.18\n", + "Saturated value: 0.3854\n", + "Final response: 55070.9893\n", + "Raw spend: 72491.84407970756\n", + "After adstock: 72492.17741304089\n", + "After hill transform: 0.3853608587645996\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,126.20\n", + "Adstocked value: 107,126.54\n", + "Saturated value: 0.9834\n", + "Final response: 66063.7374\n", + "Raw spend: 107126.20247514112\n", + "After adstock: 107126.53580847445\n", + "After hill transform: 0.9834493640015342\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 80,253.69\n", + "Adstocked value: 80,253.87\n", + "Saturated value: 0.9973\n", + "Final response: 27905.4983\n", + "Raw spend: 80253.69338349695\n", + "After adstock: 80253.86985408519\n", + "After hill transform: 0.9972521098335224\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,332.80\n", + "Adstocked value: 14,334.02\n", + "Saturated value: 0.0006\n", + "Final response: 345.4734\n", + "Raw spend: 14332.797172034481\n", + "After adstock: 14334.019394256704\n", + "After hill transform: 0.0006396033488050043\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,491.84\n", + "Adstocked value: 72,492.18\n", + "Saturated value: 0.3854\n", + "Final response: 55070.9893\n", + "Raw spend: 72491.84407970756\n", + "After adstock: 72492.17741304089\n", + "After hill transform: 0.3853608587645996\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,126.20\n", + "Adstocked value: 107,126.54\n", + "Saturated value: 0.9834\n", + "Final response: 66063.7374\n", + "Raw spend: 107126.20247514112\n", + "After adstock: 107126.53580847445\n", + "After hill transform: 0.9834493640015342\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 80,253.69\n", + "Adstocked value: 80,253.87\n", + "Saturated value: 0.9973\n", + "Final response: 27905.4983\n", + "Raw spend: 80253.69338349695\n", + "After adstock: 80253.86985408519\n", + "After hill transform: 0.9972521098335224\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,332.80\n", + "Adstocked value: 14,334.02\n", + "Saturated value: 0.0006\n", + "Final response: 345.4734\n", + "Raw spend: 14332.79717201958\n", + "After adstock: 14334.019394241803\n", + "After hill transform: 0.0006396033488030129\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,491.84\n", + "Adstocked value: 72,492.18\n", + "Saturated value: 0.3854\n", + "Final response: 55070.9893\n", + "Raw spend: 72491.84407972246\n", + "After adstock: 72492.17741305579\n", + "After hill transform: 0.38536085876462817\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,126.20\n", + "Adstocked value: 107,126.54\n", + "Saturated value: 0.9834\n", + "Final response: 66063.7374\n", + "Raw spend: 107126.20247514112\n", + "After adstock: 107126.53580847445\n", + "After hill transform: 0.9834493640015342\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 80,253.69\n", + "Adstocked value: 80,253.87\n", + "Saturated value: 0.9973\n", + "Final response: 27905.4983\n", + "Raw spend: 80253.69338349695\n", + "After adstock: 80253.86985408519\n", + "After hill transform: 0.9972521098335224\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,332.80\n", + "Adstocked value: 14,334.02\n", + "Saturated value: 0.0006\n", + "Final response: 345.4734\n", + "Raw spend: 14332.79717201958\n", + "After adstock: 14334.019394241803\n", + "After hill transform: 0.0006396033488030129\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,491.84\n", + "Adstocked value: 72,492.18\n", + "Saturated value: 0.3854\n", + "Final response: 55070.9893\n", + "Raw spend: 72491.84407970756\n", + "After adstock: 72492.17741304089\n", + "After hill transform: 0.3853608587645996\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,126.20\n", + "Adstocked value: 107,126.54\n", + "Saturated value: 0.9834\n", + "Final response: 66063.7374\n", + "Raw spend: 107126.20247515602\n", + "After adstock: 107126.53580848935\n", + "After hill transform: 0.9834493640015403\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 80,253.69\n", + "Adstocked value: 80,253.87\n", + "Saturated value: 0.9973\n", + "Final response: 27905.4983\n", + "Raw spend: 80253.69338349695\n", + "After adstock: 80253.86985408519\n", + "After hill transform: 0.9972521098335224\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,332.80\n", + "Adstocked value: 14,334.02\n", + "Saturated value: 0.0006\n", + "Final response: 345.4734\n", + "Raw spend: 14332.79717201958\n", + "After adstock: 14334.019394241803\n", + "After hill transform: 0.0006396033488030129\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,491.84\n", + "Adstocked value: 72,492.18\n", + "Saturated value: 0.3854\n", + "Final response: 55070.9893\n", + "Raw spend: 72491.84407970756\n", + "After adstock: 72492.17741304089\n", + "After hill transform: 0.3853608587645996\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,126.20\n", + "Adstocked value: 107,126.54\n", + "Saturated value: 0.9834\n", + "Final response: 66063.7374\n", + "Raw spend: 107126.20247514112\n", + "After adstock: 107126.53580847445\n", + "After hill transform: 0.9834493640015342\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 80,253.69\n", + "Adstocked value: 80,253.87\n", + "Saturated value: 0.9973\n", + "Final response: 27905.4983\n", + "Raw spend: 80253.69338351185\n", + "After adstock: 80253.86985410009\n", + "After hill transform: 0.9972521098335239\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,519.29\n", + "Adstocked value: 14,520.51\n", + "Saturated value: 0.0007\n", + "Final response: 359.1091\n", + "Raw spend: 14519.290082376923\n", + "After adstock: 14520.512304599146\n", + "After hill transform: 0.0006648483680989243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,668.88\n", + "Adstocked value: 72,669.21\n", + "Saturated value: 0.3857\n", + "Final response: 55119.4188\n", + "Raw spend: 72668.88164667424\n", + "After adstock: 72669.21498000757\n", + "After hill transform: 0.38569974540224605\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,526.31\n", + "Adstocked value: 105,526.64\n", + "Saturated value: 0.9828\n", + "Final response: 66019.5851\n", + "Raw spend: 105526.30549939508\n", + "After adstock: 105526.63883272841\n", + "After hill transform: 0.9827920954729096\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,519.80\n", + "Adstocked value: 81,519.97\n", + "Saturated value: 0.9974\n", + "Final response: 27908.7587\n", + "Raw spend: 81519.79512685699\n", + "After adstock: 81519.97159744523\n", + "After hill transform: 0.9973686228914613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,519.29\n", + "Adstocked value: 14,520.51\n", + "Saturated value: 0.0007\n", + "Final response: 359.1091\n", + "Raw spend: 14519.290082376923\n", + "After adstock: 14520.512304599146\n", + "After hill transform: 0.0006648483680989243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,668.88\n", + "Adstocked value: 72,669.21\n", + "Saturated value: 0.3857\n", + "Final response: 55119.4188\n", + "Raw spend: 72668.88164667424\n", + "After adstock: 72669.21498000757\n", + "After hill transform: 0.38569974540224605\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,526.31\n", + "Adstocked value: 105,526.64\n", + "Saturated value: 0.9828\n", + "Final response: 66019.5851\n", + "Raw spend: 105526.30549939508\n", + "After adstock: 105526.63883272841\n", + "After hill transform: 0.9827920954729096\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,519.80\n", + "Adstocked value: 81,519.97\n", + "Saturated value: 0.9974\n", + "Final response: 27908.7587\n", + "Raw spend: 81519.79512685699\n", + "After adstock: 81519.97159744523\n", + "After hill transform: 0.9973686228914613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,519.29\n", + "Adstocked value: 14,520.51\n", + "Saturated value: 0.0007\n", + "Final response: 359.1091\n", + "Raw spend: 14519.290082391824\n", + "After adstock: 14520.512304614047\n", + "After hill transform: 0.0006648483681009675\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,668.88\n", + "Adstocked value: 72,669.21\n", + "Saturated value: 0.3857\n", + "Final response: 55119.4188\n", + "Raw spend: 72668.88164667424\n", + "After adstock: 72669.21498000757\n", + "After hill transform: 0.38569974540224605\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,526.31\n", + "Adstocked value: 105,526.64\n", + "Saturated value: 0.9828\n", + "Final response: 66019.5851\n", + "Raw spend: 105526.30549939508\n", + "After adstock: 105526.63883272841\n", + "After hill transform: 0.9827920954729096\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,519.80\n", + "Adstocked value: 81,519.97\n", + "Saturated value: 0.9974\n", + "Final response: 27908.7587\n", + "Raw spend: 81519.79512685699\n", + "After adstock: 81519.97159744523\n", + "After hill transform: 0.9973686228914613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,519.29\n", + "Adstocked value: 14,520.51\n", + "Saturated value: 0.0007\n", + "Final response: 359.1091\n", + "Raw spend: 14519.290082376923\n", + "After adstock: 14520.512304599146\n", + "After hill transform: 0.0006648483680989243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,668.88\n", + "Adstocked value: 72,669.21\n", + "Saturated value: 0.3857\n", + "Final response: 55119.4188\n", + "Raw spend: 72668.88164668914\n", + "After adstock: 72669.21498002247\n", + "After hill transform: 0.38569974540227453\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,526.31\n", + "Adstocked value: 105,526.64\n", + "Saturated value: 0.9828\n", + "Final response: 66019.5851\n", + "Raw spend: 105526.30549939508\n", + "After adstock: 105526.63883272841\n", + "After hill transform: 0.9827920954729096\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,519.80\n", + "Adstocked value: 81,519.97\n", + "Saturated value: 0.9974\n", + "Final response: 27908.7587\n", + "Raw spend: 81519.79512685699\n", + "After adstock: 81519.97159744523\n", + "After hill transform: 0.9973686228914613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,519.29\n", + "Adstocked value: 14,520.51\n", + "Saturated value: 0.0007\n", + "Final response: 359.1091\n", + "Raw spend: 14519.290082376923\n", + "After adstock: 14520.512304599146\n", + "After hill transform: 0.0006648483680989243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,668.88\n", + "Adstocked value: 72,669.21\n", + "Saturated value: 0.3857\n", + "Final response: 55119.4188\n", + "Raw spend: 72668.88164667424\n", + "After adstock: 72669.21498000757\n", + "After hill transform: 0.38569974540224605\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,526.31\n", + "Adstocked value: 105,526.64\n", + "Saturated value: 0.9828\n", + "Final response: 66019.5851\n", + "Raw spend: 105526.30549940998\n", + "After adstock: 105526.63883274331\n", + "After hill transform: 0.9827920954729159\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,519.80\n", + "Adstocked value: 81,519.97\n", + "Saturated value: 0.9974\n", + "Final response: 27908.7587\n", + "Raw spend: 81519.79512685699\n", + "After adstock: 81519.97159744523\n", + "After hill transform: 0.9973686228914613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,519.29\n", + "Adstocked value: 14,520.51\n", + "Saturated value: 0.0007\n", + "Final response: 359.1091\n", + "Raw spend: 14519.290082376923\n", + "After adstock: 14520.512304599146\n", + "After hill transform: 0.0006648483680989243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,668.88\n", + "Adstocked value: 72,669.21\n", + "Saturated value: 0.3857\n", + "Final response: 55119.4188\n", + "Raw spend: 72668.88164667424\n", + "After adstock: 72669.21498000757\n", + "After hill transform: 0.38569974540224605\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,526.31\n", + "Adstocked value: 105,526.64\n", + "Saturated value: 0.9828\n", + "Final response: 66019.5851\n", + "Raw spend: 105526.30549939508\n", + "After adstock: 105526.63883272841\n", + "After hill transform: 0.9827920954729096\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,519.80\n", + "Adstocked value: 81,519.97\n", + "Saturated value: 0.9974\n", + "Final response: 27908.7587\n", + "Raw spend: 81519.79512687189\n", + "After adstock: 81519.97159746013\n", + "After hill transform: 0.9973686228914627\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,519.29\n", + "Adstocked value: 14,520.51\n", + "Saturated value: 0.0007\n", + "Final response: 359.1091\n", + "Raw spend: 14519.290082376923\n", + "After adstock: 14520.512304599146\n", + "After hill transform: 0.0006648483680989243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,668.88\n", + "Adstocked value: 72,669.21\n", + "Saturated value: 0.3857\n", + "Final response: 55119.4188\n", + "Raw spend: 72668.88164667424\n", + "After adstock: 72669.21498000757\n", + "After hill transform: 0.38569974540224605\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,526.31\n", + "Adstocked value: 105,526.64\n", + "Saturated value: 0.9828\n", + "Final response: 66019.5851\n", + "Raw spend: 105526.30549939508\n", + "After adstock: 105526.63883272841\n", + "After hill transform: 0.9827920954729096\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,519.80\n", + "Adstocked value: 81,519.97\n", + "Saturated value: 0.9974\n", + "Final response: 27908.7587\n", + "Raw spend: 81519.79512685699\n", + "After adstock: 81519.97159744523\n", + "After hill transform: 0.9973686228914613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,519.29\n", + "Adstocked value: 14,520.51\n", + "Saturated value: 0.0007\n", + "Final response: 359.1091\n", + "Raw spend: 14519.290082391824\n", + "After adstock: 14520.512304614047\n", + "After hill transform: 0.0006648483681009675\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,668.88\n", + "Adstocked value: 72,669.21\n", + "Saturated value: 0.3857\n", + "Final response: 55119.4188\n", + "Raw spend: 72668.88164667424\n", + "After adstock: 72669.21498000757\n", + "After hill transform: 0.38569974540224605\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,526.31\n", + "Adstocked value: 105,526.64\n", + "Saturated value: 0.9828\n", + "Final response: 66019.5851\n", + "Raw spend: 105526.30549939508\n", + "After adstock: 105526.63883272841\n", + "After hill transform: 0.9827920954729096\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,519.80\n", + "Adstocked value: 81,519.97\n", + "Saturated value: 0.9974\n", + "Final response: 27908.7587\n", + "Raw spend: 81519.79512685699\n", + "After adstock: 81519.97159744523\n", + "After hill transform: 0.9973686228914613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,519.29\n", + "Adstocked value: 14,520.51\n", + "Saturated value: 0.0007\n", + "Final response: 359.1091\n", + "Raw spend: 14519.290082376923\n", + "After adstock: 14520.512304599146\n", + "After hill transform: 0.0006648483680989243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,668.88\n", + "Adstocked value: 72,669.21\n", + "Saturated value: 0.3857\n", + "Final response: 55119.4188\n", + "Raw spend: 72668.88164668914\n", + "After adstock: 72669.21498002247\n", + "After hill transform: 0.38569974540227453\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,526.31\n", + "Adstocked value: 105,526.64\n", + "Saturated value: 0.9828\n", + "Final response: 66019.5851\n", + "Raw spend: 105526.30549939508\n", + "After adstock: 105526.63883272841\n", + "After hill transform: 0.9827920954729096\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,519.80\n", + "Adstocked value: 81,519.97\n", + "Saturated value: 0.9974\n", + "Final response: 27908.7587\n", + "Raw spend: 81519.79512685699\n", + "After adstock: 81519.97159744523\n", + "After hill transform: 0.9973686228914613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,519.29\n", + "Adstocked value: 14,520.51\n", + "Saturated value: 0.0007\n", + "Final response: 359.1091\n", + "Raw spend: 14519.290082376923\n", + "After adstock: 14520.512304599146\n", + "After hill transform: 0.0006648483680989243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,668.88\n", + "Adstocked value: 72,669.21\n", + "Saturated value: 0.3857\n", + "Final response: 55119.4188\n", + "Raw spend: 72668.88164667424\n", + "After adstock: 72669.21498000757\n", + "After hill transform: 0.38569974540224605\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,526.31\n", + "Adstocked value: 105,526.64\n", + "Saturated value: 0.9828\n", + "Final response: 66019.5851\n", + "Raw spend: 105526.30549940998\n", + "After adstock: 105526.63883274331\n", + "After hill transform: 0.9827920954729159\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,519.80\n", + "Adstocked value: 81,519.97\n", + "Saturated value: 0.9974\n", + "Final response: 27908.7587\n", + "Raw spend: 81519.79512685699\n", + "After adstock: 81519.97159744523\n", + "After hill transform: 0.9973686228914613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,519.29\n", + "Adstocked value: 14,520.51\n", + "Saturated value: 0.0007\n", + "Final response: 359.1091\n", + "Raw spend: 14519.290082376923\n", + "After adstock: 14520.512304599146\n", + "After hill transform: 0.0006648483680989243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,668.88\n", + "Adstocked value: 72,669.21\n", + "Saturated value: 0.3857\n", + "Final response: 55119.4188\n", + "Raw spend: 72668.88164667424\n", + "After adstock: 72669.21498000757\n", + "After hill transform: 0.38569974540224605\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,526.31\n", + "Adstocked value: 105,526.64\n", + "Saturated value: 0.9828\n", + "Final response: 66019.5851\n", + "Raw spend: 105526.30549939508\n", + "After adstock: 105526.63883272841\n", + "After hill transform: 0.9827920954729096\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,519.80\n", + "Adstocked value: 81,519.97\n", + "Saturated value: 0.9974\n", + "Final response: 27908.7587\n", + "Raw spend: 81519.79512687189\n", + "After adstock: 81519.97159746013\n", + "After hill transform: 0.9973686228914627\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,500.39\n", + "Adstocked value: 14,501.62\n", + "Saturated value: 0.0007\n", + "Final response: 357.7114\n", + "Raw spend: 14500.393128016512\n", + "After adstock: 14501.615350238735\n", + "After hill transform: 0.0006622606836638882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,833.80\n", + "Adstocked value: 72,834.14\n", + "Saturated value: 0.3860\n", + "Final response: 55164.4417\n", + "Raw spend: 72833.80171706247\n", + "After adstock: 72834.1350503958\n", + "After hill transform: 0.3860147940669193\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,885.70\n", + "Adstocked value: 105,886.03\n", + "Saturated value: 0.9829\n", + "Final response: 66029.7094\n", + "Raw spend: 105885.69531285402\n", + "After adstock: 105886.02864618735\n", + "After hill transform: 0.9829428107377471\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,101.34\n", + "Adstocked value: 81,101.52\n", + "Saturated value: 0.9973\n", + "Final response: 27907.7022\n", + "Raw spend: 81101.33898349144\n", + "After adstock: 81101.51545407968\n", + "After hill transform: 0.9973308699954597\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,500.39\n", + "Adstocked value: 14,501.62\n", + "Saturated value: 0.0007\n", + "Final response: 357.7114\n", + "Raw spend: 14500.393128016512\n", + "After adstock: 14501.615350238735\n", + "After hill transform: 0.0006622606836638882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,833.80\n", + "Adstocked value: 72,834.14\n", + "Saturated value: 0.3860\n", + "Final response: 55164.4417\n", + "Raw spend: 72833.80171706247\n", + "After adstock: 72834.1350503958\n", + "After hill transform: 0.3860147940669193\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,885.70\n", + "Adstocked value: 105,886.03\n", + "Saturated value: 0.9829\n", + "Final response: 66029.7094\n", + "Raw spend: 105885.69531285402\n", + "After adstock: 105886.02864618735\n", + "After hill transform: 0.9829428107377471\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,101.34\n", + "Adstocked value: 81,101.52\n", + "Saturated value: 0.9973\n", + "Final response: 27907.7022\n", + "Raw spend: 81101.33898349144\n", + "After adstock: 81101.51545407968\n", + "After hill transform: 0.9973308699954597\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,500.39\n", + "Adstocked value: 14,501.62\n", + "Saturated value: 0.0007\n", + "Final response: 357.7114\n", + "Raw spend: 14500.393128031414\n", + "After adstock: 14501.615350253636\n", + "After hill transform: 0.000662260683665926\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,833.80\n", + "Adstocked value: 72,834.14\n", + "Saturated value: 0.3860\n", + "Final response: 55164.4417\n", + "Raw spend: 72833.80171706247\n", + "After adstock: 72834.1350503958\n", + "After hill transform: 0.3860147940669193\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,885.70\n", + "Adstocked value: 105,886.03\n", + "Saturated value: 0.9829\n", + "Final response: 66029.7094\n", + "Raw spend: 105885.69531285402\n", + "After adstock: 105886.02864618735\n", + "After hill transform: 0.9829428107377471\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,101.34\n", + "Adstocked value: 81,101.52\n", + "Saturated value: 0.9973\n", + "Final response: 27907.7022\n", + "Raw spend: 81101.33898349144\n", + "After adstock: 81101.51545407968\n", + "After hill transform: 0.9973308699954597\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,500.39\n", + "Adstocked value: 14,501.62\n", + "Saturated value: 0.0007\n", + "Final response: 357.7114\n", + "Raw spend: 14500.393128016512\n", + "After adstock: 14501.615350238735\n", + "After hill transform: 0.0006622606836638882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,833.80\n", + "Adstocked value: 72,834.14\n", + "Saturated value: 0.3860\n", + "Final response: 55164.4417\n", + "Raw spend: 72833.80171707737\n", + "After adstock: 72834.1350504107\n", + "After hill transform: 0.38601479406694766\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,885.70\n", + "Adstocked value: 105,886.03\n", + "Saturated value: 0.9829\n", + "Final response: 66029.7094\n", + "Raw spend: 105885.69531285402\n", + "After adstock: 105886.02864618735\n", + "After hill transform: 0.9829428107377471\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,101.34\n", + "Adstocked value: 81,101.52\n", + "Saturated value: 0.9973\n", + "Final response: 27907.7022\n", + "Raw spend: 81101.33898349144\n", + "After adstock: 81101.51545407968\n", + "After hill transform: 0.9973308699954597\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,500.39\n", + "Adstocked value: 14,501.62\n", + "Saturated value: 0.0007\n", + "Final response: 357.7114\n", + "Raw spend: 14500.393128016512\n", + "After adstock: 14501.615350238735\n", + "After hill transform: 0.0006622606836638882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,833.80\n", + "Adstocked value: 72,834.14\n", + "Saturated value: 0.3860\n", + "Final response: 55164.4417\n", + "Raw spend: 72833.80171706247\n", + "After adstock: 72834.1350503958\n", + "After hill transform: 0.3860147940669193\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,885.70\n", + "Adstocked value: 105,886.03\n", + "Saturated value: 0.9829\n", + "Final response: 66029.7094\n", + "Raw spend: 105885.69531286892\n", + "After adstock: 105886.02864620225\n", + "After hill transform: 0.9829428107377532\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,101.34\n", + "Adstocked value: 81,101.52\n", + "Saturated value: 0.9973\n", + "Final response: 27907.7022\n", + "Raw spend: 81101.33898349144\n", + "After adstock: 81101.51545407968\n", + "After hill transform: 0.9973308699954597\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,500.39\n", + "Adstocked value: 14,501.62\n", + "Saturated value: 0.0007\n", + "Final response: 357.7114\n", + "Raw spend: 14500.393128016512\n", + "After adstock: 14501.615350238735\n", + "After hill transform: 0.0006622606836638882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,833.80\n", + "Adstocked value: 72,834.14\n", + "Saturated value: 0.3860\n", + "Final response: 55164.4417\n", + "Raw spend: 72833.80171706247\n", + "After adstock: 72834.1350503958\n", + "After hill transform: 0.3860147940669193\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,885.70\n", + "Adstocked value: 105,886.03\n", + "Saturated value: 0.9829\n", + "Final response: 66029.7094\n", + "Raw spend: 105885.69531285402\n", + "After adstock: 105886.02864618735\n", + "After hill transform: 0.9829428107377471\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,101.34\n", + "Adstocked value: 81,101.52\n", + "Saturated value: 0.9973\n", + "Final response: 27907.7022\n", + "Raw spend: 81101.33898350634\n", + "After adstock: 81101.51545409458\n", + "After hill transform: 0.9973308699954611\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,500.39\n", + "Adstocked value: 14,501.62\n", + "Saturated value: 0.0007\n", + "Final response: 357.7114\n", + "Raw spend: 14500.393128016512\n", + "After adstock: 14501.615350238735\n", + "After hill transform: 0.0006622606836638882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,833.80\n", + "Adstocked value: 72,834.14\n", + "Saturated value: 0.3860\n", + "Final response: 55164.4417\n", + "Raw spend: 72833.80171706247\n", + "After adstock: 72834.1350503958\n", + "After hill transform: 0.3860147940669193\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,885.70\n", + "Adstocked value: 105,886.03\n", + "Saturated value: 0.9829\n", + "Final response: 66029.7094\n", + "Raw spend: 105885.69531285402\n", + "After adstock: 105886.02864618735\n", + "After hill transform: 0.9829428107377471\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,101.34\n", + "Adstocked value: 81,101.52\n", + "Saturated value: 0.9973\n", + "Final response: 27907.7022\n", + "Raw spend: 81101.33898349144\n", + "After adstock: 81101.51545407968\n", + "After hill transform: 0.9973308699954597\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,500.39\n", + "Adstocked value: 14,501.62\n", + "Saturated value: 0.0007\n", + "Final response: 357.7114\n", + "Raw spend: 14500.393128031414\n", + "After adstock: 14501.615350253636\n", + "After hill transform: 0.000662260683665926\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,833.80\n", + "Adstocked value: 72,834.14\n", + "Saturated value: 0.3860\n", + "Final response: 55164.4417\n", + "Raw spend: 72833.80171706247\n", + "After adstock: 72834.1350503958\n", + "After hill transform: 0.3860147940669193\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,885.70\n", + "Adstocked value: 105,886.03\n", + "Saturated value: 0.9829\n", + "Final response: 66029.7094\n", + "Raw spend: 105885.69531285402\n", + "After adstock: 105886.02864618735\n", + "After hill transform: 0.9829428107377471\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,101.34\n", + "Adstocked value: 81,101.52\n", + "Saturated value: 0.9973\n", + "Final response: 27907.7022\n", + "Raw spend: 81101.33898349144\n", + "After adstock: 81101.51545407968\n", + "After hill transform: 0.9973308699954597\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,500.39\n", + "Adstocked value: 14,501.62\n", + "Saturated value: 0.0007\n", + "Final response: 357.7114\n", + "Raw spend: 14500.393128016512\n", + "After adstock: 14501.615350238735\n", + "After hill transform: 0.0006622606836638882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,833.80\n", + "Adstocked value: 72,834.14\n", + "Saturated value: 0.3860\n", + "Final response: 55164.4417\n", + "Raw spend: 72833.80171707737\n", + "After adstock: 72834.1350504107\n", + "After hill transform: 0.38601479406694766\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,885.70\n", + "Adstocked value: 105,886.03\n", + "Saturated value: 0.9829\n", + "Final response: 66029.7094\n", + "Raw spend: 105885.69531285402\n", + "After adstock: 105886.02864618735\n", + "After hill transform: 0.9829428107377471\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,101.34\n", + "Adstocked value: 81,101.52\n", + "Saturated value: 0.9973\n", + "Final response: 27907.7022\n", + "Raw spend: 81101.33898349144\n", + "After adstock: 81101.51545407968\n", + "After hill transform: 0.9973308699954597\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,500.39\n", + "Adstocked value: 14,501.62\n", + "Saturated value: 0.0007\n", + "Final response: 357.7114\n", + "Raw spend: 14500.393128016512\n", + "After adstock: 14501.615350238735\n", + "After hill transform: 0.0006622606836638882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,833.80\n", + "Adstocked value: 72,834.14\n", + "Saturated value: 0.3860\n", + "Final response: 55164.4417\n", + "Raw spend: 72833.80171706247\n", + "After adstock: 72834.1350503958\n", + "After hill transform: 0.3860147940669193\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,885.70\n", + "Adstocked value: 105,886.03\n", + "Saturated value: 0.9829\n", + "Final response: 66029.7094\n", + "Raw spend: 105885.69531286892\n", + "After adstock: 105886.02864620225\n", + "After hill transform: 0.9829428107377532\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,101.34\n", + "Adstocked value: 81,101.52\n", + "Saturated value: 0.9973\n", + "Final response: 27907.7022\n", + "Raw spend: 81101.33898349144\n", + "After adstock: 81101.51545407968\n", + "After hill transform: 0.9973308699954597\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,500.39\n", + "Adstocked value: 14,501.62\n", + "Saturated value: 0.0007\n", + "Final response: 357.7114\n", + "Raw spend: 14500.393128016512\n", + "After adstock: 14501.615350238735\n", + "After hill transform: 0.0006622606836638882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 72,833.80\n", + "Adstocked value: 72,834.14\n", + "Saturated value: 0.3860\n", + "Final response: 55164.4417\n", + "Raw spend: 72833.80171706247\n", + "After adstock: 72834.1350503958\n", + "After hill transform: 0.3860147940669193\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,885.70\n", + "Adstocked value: 105,886.03\n", + "Saturated value: 0.9829\n", + "Final response: 66029.7094\n", + "Raw spend: 105885.69531285402\n", + "After adstock: 105886.02864618735\n", + "After hill transform: 0.9829428107377471\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,101.34\n", + "Adstocked value: 81,101.52\n", + "Saturated value: 0.9973\n", + "Final response: 27907.7022\n", + "Raw spend: 81101.33898350634\n", + "After adstock: 81101.51545409458\n", + "After hill transform: 0.9973308699954611\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,510.92\n", + "Adstocked value: 14,512.14\n", + "Saturated value: 0.0007\n", + "Final response: 358.4897\n", + "Raw spend: 14510.921228364039\n", + "After adstock: 14512.143450586262\n", + "After hill transform: 0.0006637015373834631\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,739.22\n", + "Adstocked value: 73,739.55\n", + "Saturated value: 0.3877\n", + "Final response: 55410.0559\n", + "Raw spend: 73739.21957526162\n", + "After adstock: 73739.55290859495\n", + "After hill transform: 0.38773348705982463\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,761.58\n", + "Adstocked value: 106,761.91\n", + "Saturated value: 0.9833\n", + "Final response: 66053.8808\n", + "Raw spend: 106761.57879162367\n", + "After adstock: 106761.912124957\n", + "After hill transform: 0.9833026342149319\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 79,752.19\n", + "Adstocked value: 79,752.37\n", + "Saturated value: 0.9972\n", + "Final response: 27904.1527\n", + "Raw spend: 79752.19015449095\n", + "After adstock: 79752.36662507919\n", + "After hill transform: 0.9972040198473777\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,510.92\n", + "Adstocked value: 14,512.14\n", + "Saturated value: 0.0007\n", + "Final response: 358.4897\n", + "Raw spend: 14510.921228364039\n", + "After adstock: 14512.143450586262\n", + "After hill transform: 0.0006637015373834631\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,739.22\n", + "Adstocked value: 73,739.55\n", + "Saturated value: 0.3877\n", + "Final response: 55410.0559\n", + "Raw spend: 73739.21957526162\n", + "After adstock: 73739.55290859495\n", + "After hill transform: 0.38773348705982463\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,761.58\n", + "Adstocked value: 106,761.91\n", + "Saturated value: 0.9833\n", + "Final response: 66053.8808\n", + "Raw spend: 106761.57879162367\n", + "After adstock: 106761.912124957\n", + "After hill transform: 0.9833026342149319\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 79,752.19\n", + "Adstocked value: 79,752.37\n", + "Saturated value: 0.9972\n", + "Final response: 27904.1527\n", + "Raw spend: 79752.19015449095\n", + "After adstock: 79752.36662507919\n", + "After hill transform: 0.9972040198473777\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,510.92\n", + "Adstocked value: 14,512.14\n", + "Saturated value: 0.0007\n", + "Final response: 358.4897\n", + "Raw spend: 14510.92122837894\n", + "After adstock: 14512.143450601163\n", + "After hill transform: 0.0006637015373855039\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,739.22\n", + "Adstocked value: 73,739.55\n", + "Saturated value: 0.3877\n", + "Final response: 55410.0559\n", + "Raw spend: 73739.21957526162\n", + "After adstock: 73739.55290859495\n", + "After hill transform: 0.38773348705982463\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,761.58\n", + "Adstocked value: 106,761.91\n", + "Saturated value: 0.9833\n", + "Final response: 66053.8808\n", + "Raw spend: 106761.57879162367\n", + "After adstock: 106761.912124957\n", + "After hill transform: 0.9833026342149319\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 79,752.19\n", + "Adstocked value: 79,752.37\n", + "Saturated value: 0.9972\n", + "Final response: 27904.1527\n", + "Raw spend: 79752.19015449095\n", + "After adstock: 79752.36662507919\n", + "After hill transform: 0.9972040198473777\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,510.92\n", + "Adstocked value: 14,512.14\n", + "Saturated value: 0.0007\n", + "Final response: 358.4897\n", + "Raw spend: 14510.921228364039\n", + "After adstock: 14512.143450586262\n", + "After hill transform: 0.0006637015373834631\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,739.22\n", + "Adstocked value: 73,739.55\n", + "Saturated value: 0.3877\n", + "Final response: 55410.0559\n", + "Raw spend: 73739.21957527653\n", + "After adstock: 73739.55290860985\n", + "After hill transform: 0.3877334870598528\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,761.58\n", + "Adstocked value: 106,761.91\n", + "Saturated value: 0.9833\n", + "Final response: 66053.8808\n", + "Raw spend: 106761.57879162367\n", + "After adstock: 106761.912124957\n", + "After hill transform: 0.9833026342149319\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 79,752.19\n", + "Adstocked value: 79,752.37\n", + "Saturated value: 0.9972\n", + "Final response: 27904.1527\n", + "Raw spend: 79752.19015449095\n", + "After adstock: 79752.36662507919\n", + "After hill transform: 0.9972040198473777\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,510.92\n", + "Adstocked value: 14,512.14\n", + "Saturated value: 0.0007\n", + "Final response: 358.4897\n", + "Raw spend: 14510.921228364039\n", + "After adstock: 14512.143450586262\n", + "After hill transform: 0.0006637015373834631\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,739.22\n", + "Adstocked value: 73,739.55\n", + "Saturated value: 0.3877\n", + "Final response: 55410.0559\n", + "Raw spend: 73739.21957526162\n", + "After adstock: 73739.55290859495\n", + "After hill transform: 0.38773348705982463\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,761.58\n", + "Adstocked value: 106,761.91\n", + "Saturated value: 0.9833\n", + "Final response: 66053.8808\n", + "Raw spend: 106761.57879163857\n", + "After adstock: 106761.9121249719\n", + "After hill transform: 0.9833026342149379\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 79,752.19\n", + "Adstocked value: 79,752.37\n", + "Saturated value: 0.9972\n", + "Final response: 27904.1527\n", + "Raw spend: 79752.19015449095\n", + "After adstock: 79752.36662507919\n", + "After hill transform: 0.9972040198473777\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,510.92\n", + "Adstocked value: 14,512.14\n", + "Saturated value: 0.0007\n", + "Final response: 358.4897\n", + "Raw spend: 14510.921228364039\n", + "After adstock: 14512.143450586262\n", + "After hill transform: 0.0006637015373834631\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,739.22\n", + "Adstocked value: 73,739.55\n", + "Saturated value: 0.3877\n", + "Final response: 55410.0559\n", + "Raw spend: 73739.21957526162\n", + "After adstock: 73739.55290859495\n", + "After hill transform: 0.38773348705982463\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,761.58\n", + "Adstocked value: 106,761.91\n", + "Saturated value: 0.9833\n", + "Final response: 66053.8808\n", + "Raw spend: 106761.57879162367\n", + "After adstock: 106761.912124957\n", + "After hill transform: 0.9833026342149319\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 79,752.19\n", + "Adstocked value: 79,752.37\n", + "Saturated value: 0.9972\n", + "Final response: 27904.1527\n", + "Raw spend: 79752.19015450585\n", + "After adstock: 79752.36662509409\n", + "After hill transform: 0.9972040198473792\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,510.92\n", + "Adstocked value: 14,512.14\n", + "Saturated value: 0.0007\n", + "Final response: 358.4897\n", + "Raw spend: 14510.921228364039\n", + "After adstock: 14512.143450586262\n", + "After hill transform: 0.0006637015373834631\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,739.22\n", + "Adstocked value: 73,739.55\n", + "Saturated value: 0.3877\n", + "Final response: 55410.0559\n", + "Raw spend: 73739.21957526162\n", + "After adstock: 73739.55290859495\n", + "After hill transform: 0.38773348705982463\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,761.58\n", + "Adstocked value: 106,761.91\n", + "Saturated value: 0.9833\n", + "Final response: 66053.8808\n", + "Raw spend: 106761.57879162367\n", + "After adstock: 106761.912124957\n", + "After hill transform: 0.9833026342149319\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 79,752.19\n", + "Adstocked value: 79,752.37\n", + "Saturated value: 0.9972\n", + "Final response: 27904.1527\n", + "Raw spend: 79752.19015449095\n", + "After adstock: 79752.36662507919\n", + "After hill transform: 0.9972040198473777\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,510.92\n", + "Adstocked value: 14,512.14\n", + "Saturated value: 0.0007\n", + "Final response: 358.4897\n", + "Raw spend: 14510.92122837894\n", + "After adstock: 14512.143450601163\n", + "After hill transform: 0.0006637015373855039\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,739.22\n", + "Adstocked value: 73,739.55\n", + "Saturated value: 0.3877\n", + "Final response: 55410.0559\n", + "Raw spend: 73739.21957526162\n", + "After adstock: 73739.55290859495\n", + "After hill transform: 0.38773348705982463\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,761.58\n", + "Adstocked value: 106,761.91\n", + "Saturated value: 0.9833\n", + "Final response: 66053.8808\n", + "Raw spend: 106761.57879162367\n", + "After adstock: 106761.912124957\n", + "After hill transform: 0.9833026342149319\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 79,752.19\n", + "Adstocked value: 79,752.37\n", + "Saturated value: 0.9972\n", + "Final response: 27904.1527\n", + "Raw spend: 79752.19015449095\n", + "After adstock: 79752.36662507919\n", + "After hill transform: 0.9972040198473777\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,510.92\n", + "Adstocked value: 14,512.14\n", + "Saturated value: 0.0007\n", + "Final response: 358.4897\n", + "Raw spend: 14510.921228364039\n", + "After adstock: 14512.143450586262\n", + "After hill transform: 0.0006637015373834631\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,739.22\n", + "Adstocked value: 73,739.55\n", + "Saturated value: 0.3877\n", + "Final response: 55410.0559\n", + "Raw spend: 73739.21957527653\n", + "After adstock: 73739.55290860985\n", + "After hill transform: 0.3877334870598528\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,761.58\n", + "Adstocked value: 106,761.91\n", + "Saturated value: 0.9833\n", + "Final response: 66053.8808\n", + "Raw spend: 106761.57879162367\n", + "After adstock: 106761.912124957\n", + "After hill transform: 0.9833026342149319\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 79,752.19\n", + "Adstocked value: 79,752.37\n", + "Saturated value: 0.9972\n", + "Final response: 27904.1527\n", + "Raw spend: 79752.19015449095\n", + "After adstock: 79752.36662507919\n", + "After hill transform: 0.9972040198473777\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,510.92\n", + "Adstocked value: 14,512.14\n", + "Saturated value: 0.0007\n", + "Final response: 358.4897\n", + "Raw spend: 14510.921228364039\n", + "After adstock: 14512.143450586262\n", + "After hill transform: 0.0006637015373834631\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,739.22\n", + "Adstocked value: 73,739.55\n", + "Saturated value: 0.3877\n", + "Final response: 55410.0559\n", + "Raw spend: 73739.21957526162\n", + "After adstock: 73739.55290859495\n", + "After hill transform: 0.38773348705982463\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,761.58\n", + "Adstocked value: 106,761.91\n", + "Saturated value: 0.9833\n", + "Final response: 66053.8808\n", + "Raw spend: 106761.57879163857\n", + "After adstock: 106761.9121249719\n", + "After hill transform: 0.9833026342149379\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 79,752.19\n", + "Adstocked value: 79,752.37\n", + "Saturated value: 0.9972\n", + "Final response: 27904.1527\n", + "Raw spend: 79752.19015449095\n", + "After adstock: 79752.36662507919\n", + "After hill transform: 0.9972040198473777\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,510.92\n", + "Adstocked value: 14,512.14\n", + "Saturated value: 0.0007\n", + "Final response: 358.4897\n", + "Raw spend: 14510.921228364039\n", + "After adstock: 14512.143450586262\n", + "After hill transform: 0.0006637015373834631\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 73,739.22\n", + "Adstocked value: 73,739.55\n", + "Saturated value: 0.3877\n", + "Final response: 55410.0559\n", + "Raw spend: 73739.21957526162\n", + "After adstock: 73739.55290859495\n", + "After hill transform: 0.38773348705982463\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,761.58\n", + "Adstocked value: 106,761.91\n", + "Saturated value: 0.9833\n", + "Final response: 66053.8808\n", + "Raw spend: 106761.57879162367\n", + "After adstock: 106761.912124957\n", + "After hill transform: 0.9833026342149319\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 79,752.19\n", + "Adstocked value: 79,752.37\n", + "Saturated value: 0.9972\n", + "Final response: 27904.1527\n", + "Raw spend: 79752.19015450585\n", + "After adstock: 79752.36662509409\n", + "After hill transform: 0.9972040198473792\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,862.76\n", + "Adstocked value: 14,863.98\n", + "Saturated value: 0.0007\n", + "Final response: 385.1506\n", + "Raw spend: 14862.7570836175\n", + "After adstock: 14863.979305839723\n", + "After hill transform: 0.0007130610932539736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 78,004.37\n", + "Adstocked value: 78,004.70\n", + "Saturated value: 0.3956\n", + "Final response: 56532.8953\n", + "Raw spend: 78004.36719446475\n", + "After adstock: 78004.70052779808\n", + "After hill transform: 0.3955905882837003\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820505\n", + "After adstock: 107986.09856153838\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 75,904.54\n", + "Adstocked value: 75,904.72\n", + "Saturated value: 0.9968\n", + "Final response: 27892.6809\n", + "Raw spend: 75904.53879693824\n", + "After adstock: 75904.71526752648\n", + "After hill transform: 0.9967940560572871\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,862.76\n", + "Adstocked value: 14,863.98\n", + "Saturated value: 0.0007\n", + "Final response: 385.1506\n", + "Raw spend: 14862.7570836175\n", + "After adstock: 14863.979305839723\n", + "After hill transform: 0.0007130610932539736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 78,004.37\n", + "Adstocked value: 78,004.70\n", + "Saturated value: 0.3956\n", + "Final response: 56532.8953\n", + "Raw spend: 78004.36719446475\n", + "After adstock: 78004.70052779808\n", + "After hill transform: 0.3955905882837003\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820505\n", + "After adstock: 107986.09856153838\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 75,904.54\n", + "Adstocked value: 75,904.72\n", + "Saturated value: 0.9968\n", + "Final response: 27892.6809\n", + "Raw spend: 75904.53879693824\n", + "After adstock: 75904.71526752648\n", + "After hill transform: 0.9967940560572871\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,862.76\n", + "Adstocked value: 14,863.98\n", + "Saturated value: 0.0007\n", + "Final response: 385.1506\n", + "Raw spend: 14862.757083632401\n", + "After adstock: 14863.979305854624\n", + "After hill transform: 0.0007130610932561142\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 78,004.37\n", + "Adstocked value: 78,004.70\n", + "Saturated value: 0.3956\n", + "Final response: 56532.8953\n", + "Raw spend: 78004.36719446475\n", + "After adstock: 78004.70052779808\n", + "After hill transform: 0.3955905882837003\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820505\n", + "After adstock: 107986.09856153838\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 75,904.54\n", + "Adstocked value: 75,904.72\n", + "Saturated value: 0.9968\n", + "Final response: 27892.6809\n", + "Raw spend: 75904.53879693824\n", + "After adstock: 75904.71526752648\n", + "After hill transform: 0.9967940560572871\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,862.76\n", + "Adstocked value: 14,863.98\n", + "Saturated value: 0.0007\n", + "Final response: 385.1506\n", + "Raw spend: 14862.7570836175\n", + "After adstock: 14863.979305839723\n", + "After hill transform: 0.0007130610932539736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 78,004.37\n", + "Adstocked value: 78,004.70\n", + "Saturated value: 0.3956\n", + "Final response: 56532.8953\n", + "Raw spend: 78004.36719447965\n", + "After adstock: 78004.70052781298\n", + "After hill transform: 0.3955905882837271\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820505\n", + "After adstock: 107986.09856153838\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 75,904.54\n", + "Adstocked value: 75,904.72\n", + "Saturated value: 0.9968\n", + "Final response: 27892.6809\n", + "Raw spend: 75904.53879693824\n", + "After adstock: 75904.71526752648\n", + "After hill transform: 0.9967940560572871\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,862.76\n", + "Adstocked value: 14,863.98\n", + "Saturated value: 0.0007\n", + "Final response: 385.1506\n", + "Raw spend: 14862.7570836175\n", + "After adstock: 14863.979305839723\n", + "After hill transform: 0.0007130610932539736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 78,004.37\n", + "Adstocked value: 78,004.70\n", + "Saturated value: 0.3956\n", + "Final response: 56532.8953\n", + "Raw spend: 78004.36719446475\n", + "After adstock: 78004.70052779808\n", + "After hill transform: 0.3955905882837003\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819015\n", + "After adstock: 107986.09856152348\n", + "After hill transform: 0.9837883468769054\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 75,904.54\n", + "Adstocked value: 75,904.72\n", + "Saturated value: 0.9968\n", + "Final response: 27892.6809\n", + "Raw spend: 75904.53879693824\n", + "After adstock: 75904.71526752648\n", + "After hill transform: 0.9967940560572871\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,862.76\n", + "Adstocked value: 14,863.98\n", + "Saturated value: 0.0007\n", + "Final response: 385.1506\n", + "Raw spend: 14862.7570836175\n", + "After adstock: 14863.979305839723\n", + "After hill transform: 0.0007130610932539736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 78,004.37\n", + "Adstocked value: 78,004.70\n", + "Saturated value: 0.3956\n", + "Final response: 56532.8953\n", + "Raw spend: 78004.36719446475\n", + "After adstock: 78004.70052779808\n", + "After hill transform: 0.3955905882837003\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820505\n", + "After adstock: 107986.09856153838\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 75,904.54\n", + "Adstocked value: 75,904.72\n", + "Saturated value: 0.9968\n", + "Final response: 27892.6809\n", + "Raw spend: 75904.53879695314\n", + "After adstock: 75904.71526754138\n", + "After hill transform: 0.9967940560572889\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,862.76\n", + "Adstocked value: 14,863.98\n", + "Saturated value: 0.0007\n", + "Final response: 385.1506\n", + "Raw spend: 14862.7570836175\n", + "After adstock: 14863.979305839723\n", + "After hill transform: 0.0007130610932539736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 78,004.37\n", + "Adstocked value: 78,004.70\n", + "Saturated value: 0.3956\n", + "Final response: 56532.8953\n", + "Raw spend: 78004.36719446475\n", + "After adstock: 78004.70052779808\n", + "After hill transform: 0.3955905882837003\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820505\n", + "After adstock: 107986.09856153838\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 75,904.54\n", + "Adstocked value: 75,904.72\n", + "Saturated value: 0.9968\n", + "Final response: 27892.6809\n", + "Raw spend: 75904.53879693824\n", + "After adstock: 75904.71526752648\n", + "After hill transform: 0.9967940560572871\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,862.76\n", + "Adstocked value: 14,863.98\n", + "Saturated value: 0.0007\n", + "Final response: 385.1506\n", + "Raw spend: 14862.757083632401\n", + "After adstock: 14863.979305854624\n", + "After hill transform: 0.0007130610932561142\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 78,004.37\n", + "Adstocked value: 78,004.70\n", + "Saturated value: 0.3956\n", + "Final response: 56532.8953\n", + "Raw spend: 78004.36719446475\n", + "After adstock: 78004.70052779808\n", + "After hill transform: 0.3955905882837003\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820505\n", + "After adstock: 107986.09856153838\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 75,904.54\n", + "Adstocked value: 75,904.72\n", + "Saturated value: 0.9968\n", + "Final response: 27892.6809\n", + "Raw spend: 75904.53879693824\n", + "After adstock: 75904.71526752648\n", + "After hill transform: 0.9967940560572871\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,862.76\n", + "Adstocked value: 14,863.98\n", + "Saturated value: 0.0007\n", + "Final response: 385.1506\n", + "Raw spend: 14862.7570836175\n", + "After adstock: 14863.979305839723\n", + "After hill transform: 0.0007130610932539736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 78,004.37\n", + "Adstocked value: 78,004.70\n", + "Saturated value: 0.3956\n", + "Final response: 56532.8953\n", + "Raw spend: 78004.36719447965\n", + "After adstock: 78004.70052781298\n", + "After hill transform: 0.3955905882837271\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820505\n", + "After adstock: 107986.09856153838\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 75,904.54\n", + "Adstocked value: 75,904.72\n", + "Saturated value: 0.9968\n", + "Final response: 27892.6809\n", + "Raw spend: 75904.53879693824\n", + "After adstock: 75904.71526752648\n", + "After hill transform: 0.9967940560572871\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,862.76\n", + "Adstocked value: 14,863.98\n", + "Saturated value: 0.0007\n", + "Final response: 385.1506\n", + "Raw spend: 14862.7570836175\n", + "After adstock: 14863.979305839723\n", + "After hill transform: 0.0007130610932539736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 78,004.37\n", + "Adstocked value: 78,004.70\n", + "Saturated value: 0.3956\n", + "Final response: 56532.8953\n", + "Raw spend: 78004.36719446475\n", + "After adstock: 78004.70052779808\n", + "After hill transform: 0.3955905882837003\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819015\n", + "After adstock: 107986.09856152348\n", + "After hill transform: 0.9837883468769054\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 75,904.54\n", + "Adstocked value: 75,904.72\n", + "Saturated value: 0.9968\n", + "Final response: 27892.6809\n", + "Raw spend: 75904.53879693824\n", + "After adstock: 75904.71526752648\n", + "After hill transform: 0.9967940560572871\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 14,862.76\n", + "Adstocked value: 14,863.98\n", + "Saturated value: 0.0007\n", + "Final response: 385.1506\n", + "Raw spend: 14862.7570836175\n", + "After adstock: 14863.979305839723\n", + "After hill transform: 0.0007130610932539736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 78,004.37\n", + "Adstocked value: 78,004.70\n", + "Saturated value: 0.3956\n", + "Final response: 56532.8953\n", + "Raw spend: 78004.36719446475\n", + "After adstock: 78004.70052779808\n", + "After hill transform: 0.3955905882837003\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820505\n", + "After adstock: 107986.09856153838\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 75,904.54\n", + "Adstocked value: 75,904.72\n", + "Saturated value: 0.9968\n", + "Final response: 27892.6809\n", + "Raw spend: 75904.53879695314\n", + "After adstock: 75904.71526754138\n", + "After hill transform: 0.9967940560572889\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,083.62\n", + "Adstocked value: 17,084.84\n", + "Saturated value: 0.0011\n", + "Final response: 584.3768\n", + "Raw spend: 17083.617208017913\n", + "After adstock: 17084.839430240136\n", + "After hill transform: 0.0010819049470326648\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 97,765.40\n", + "Adstocked value: 97,765.73\n", + "Saturated value: 0.4277\n", + "Final response: 61114.5347\n", + "Raw spend: 97765.39735076112\n", + "After adstock: 97765.73068409445\n", + "After hill transform: 0.42765074421548566\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820498\n", + "After adstock: 107986.09856153831\n", + "After hill transform: 0.9837883468769112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 62,979.45\n", + "Adstocked value: 62,979.62\n", + "Saturated value: 0.9946\n", + "Final response: 27832.1142\n", + "Raw spend: 62979.44712222694\n", + "After adstock: 62979.62359281518\n", + "After hill transform: 0.9946295969886265\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,083.62\n", + "Adstocked value: 17,084.84\n", + "Saturated value: 0.0011\n", + "Final response: 584.3768\n", + "Raw spend: 17083.617208017913\n", + "After adstock: 17084.839430240136\n", + "After hill transform: 0.0010819049470326648\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 97,765.40\n", + "Adstocked value: 97,765.73\n", + "Saturated value: 0.4277\n", + "Final response: 61114.5347\n", + "Raw spend: 97765.39735076112\n", + "After adstock: 97765.73068409445\n", + "After hill transform: 0.42765074421548566\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820498\n", + "After adstock: 107986.09856153831\n", + "After hill transform: 0.9837883468769112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 62,979.45\n", + "Adstocked value: 62,979.62\n", + "Saturated value: 0.9946\n", + "Final response: 27832.1142\n", + "Raw spend: 62979.44712222694\n", + "After adstock: 62979.62359281518\n", + "After hill transform: 0.9946295969886265\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,083.62\n", + "Adstocked value: 17,084.84\n", + "Saturated value: 0.0011\n", + "Final response: 584.3768\n", + "Raw spend: 17083.617208032814\n", + "After adstock: 17084.839430255037\n", + "After hill transform: 0.0010819049470354894\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 97,765.40\n", + "Adstocked value: 97,765.73\n", + "Saturated value: 0.4277\n", + "Final response: 61114.5347\n", + "Raw spend: 97765.39735076112\n", + "After adstock: 97765.73068409445\n", + "After hill transform: 0.42765074421548566\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820498\n", + "After adstock: 107986.09856153831\n", + "After hill transform: 0.9837883468769112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 62,979.45\n", + "Adstocked value: 62,979.62\n", + "Saturated value: 0.9946\n", + "Final response: 27832.1142\n", + "Raw spend: 62979.44712222694\n", + "After adstock: 62979.62359281518\n", + "After hill transform: 0.9946295969886265\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,083.62\n", + "Adstocked value: 17,084.84\n", + "Saturated value: 0.0011\n", + "Final response: 584.3768\n", + "Raw spend: 17083.617208017913\n", + "After adstock: 17084.839430240136\n", + "After hill transform: 0.0010819049470326648\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 97,765.40\n", + "Adstocked value: 97,765.73\n", + "Saturated value: 0.4277\n", + "Final response: 61114.5347\n", + "Raw spend: 97765.39735077602\n", + "After adstock: 97765.73068410935\n", + "After hill transform: 0.42765074421550753\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820498\n", + "After adstock: 107986.09856153831\n", + "After hill transform: 0.9837883468769112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 62,979.45\n", + "Adstocked value: 62,979.62\n", + "Saturated value: 0.9946\n", + "Final response: 27832.1142\n", + "Raw spend: 62979.44712222694\n", + "After adstock: 62979.62359281518\n", + "After hill transform: 0.9946295969886265\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,083.62\n", + "Adstocked value: 17,084.84\n", + "Saturated value: 0.0011\n", + "Final response: 584.3768\n", + "Raw spend: 17083.617208017913\n", + "After adstock: 17084.839430240136\n", + "After hill transform: 0.0010819049470326648\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 97,765.40\n", + "Adstocked value: 97,765.73\n", + "Saturated value: 0.4277\n", + "Final response: 61114.5347\n", + "Raw spend: 97765.39735076112\n", + "After adstock: 97765.73068409445\n", + "After hill transform: 0.42765074421548566\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819008\n", + "After adstock: 107986.09856152341\n", + "After hill transform: 0.9837883468769054\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 62,979.45\n", + "Adstocked value: 62,979.62\n", + "Saturated value: 0.9946\n", + "Final response: 27832.1142\n", + "Raw spend: 62979.44712222694\n", + "After adstock: 62979.62359281518\n", + "After hill transform: 0.9946295969886265\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,083.62\n", + "Adstocked value: 17,084.84\n", + "Saturated value: 0.0011\n", + "Final response: 584.3768\n", + "Raw spend: 17083.617208017913\n", + "After adstock: 17084.839430240136\n", + "After hill transform: 0.0010819049470326648\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 97,765.40\n", + "Adstocked value: 97,765.73\n", + "Saturated value: 0.4277\n", + "Final response: 61114.5347\n", + "Raw spend: 97765.39735076112\n", + "After adstock: 97765.73068409445\n", + "After hill transform: 0.42765074421548566\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820498\n", + "After adstock: 107986.09856153831\n", + "After hill transform: 0.9837883468769112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 62,979.45\n", + "Adstocked value: 62,979.62\n", + "Saturated value: 0.9946\n", + "Final response: 27832.1142\n", + "Raw spend: 62979.44712224184\n", + "After adstock: 62979.62359283008\n", + "After hill transform: 0.9946295969886301\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,083.62\n", + "Adstocked value: 17,084.84\n", + "Saturated value: 0.0011\n", + "Final response: 584.3768\n", + "Raw spend: 17083.617208017913\n", + "After adstock: 17084.839430240136\n", + "After hill transform: 0.0010819049470326648\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 97,765.40\n", + "Adstocked value: 97,765.73\n", + "Saturated value: 0.4277\n", + "Final response: 61114.5347\n", + "Raw spend: 97765.39735076112\n", + "After adstock: 97765.73068409445\n", + "After hill transform: 0.42765074421548566\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820498\n", + "After adstock: 107986.09856153831\n", + "After hill transform: 0.9837883468769112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 62,979.45\n", + "Adstocked value: 62,979.62\n", + "Saturated value: 0.9946\n", + "Final response: 27832.1142\n", + "Raw spend: 62979.44712222694\n", + "After adstock: 62979.62359281518\n", + "After hill transform: 0.9946295969886265\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,083.62\n", + "Adstocked value: 17,084.84\n", + "Saturated value: 0.0011\n", + "Final response: 584.3768\n", + "Raw spend: 17083.617208032814\n", + "After adstock: 17084.839430255037\n", + "After hill transform: 0.0010819049470354894\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 97,765.40\n", + "Adstocked value: 97,765.73\n", + "Saturated value: 0.4277\n", + "Final response: 61114.5347\n", + "Raw spend: 97765.39735076112\n", + "After adstock: 97765.73068409445\n", + "After hill transform: 0.42765074421548566\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820498\n", + "After adstock: 107986.09856153831\n", + "After hill transform: 0.9837883468769112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 62,979.45\n", + "Adstocked value: 62,979.62\n", + "Saturated value: 0.9946\n", + "Final response: 27832.1142\n", + "Raw spend: 62979.44712222694\n", + "After adstock: 62979.62359281518\n", + "After hill transform: 0.9946295969886265\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,083.62\n", + "Adstocked value: 17,084.84\n", + "Saturated value: 0.0011\n", + "Final response: 584.3768\n", + "Raw spend: 17083.617208017913\n", + "After adstock: 17084.839430240136\n", + "After hill transform: 0.0010819049470326648\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 97,765.40\n", + "Adstocked value: 97,765.73\n", + "Saturated value: 0.4277\n", + "Final response: 61114.5347\n", + "Raw spend: 97765.39735077602\n", + "After adstock: 97765.73068410935\n", + "After hill transform: 0.42765074421550753\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820498\n", + "After adstock: 107986.09856153831\n", + "After hill transform: 0.9837883468769112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 62,979.45\n", + "Adstocked value: 62,979.62\n", + "Saturated value: 0.9946\n", + "Final response: 27832.1142\n", + "Raw spend: 62979.44712222694\n", + "After adstock: 62979.62359281518\n", + "After hill transform: 0.9946295969886265\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,083.62\n", + "Adstocked value: 17,084.84\n", + "Saturated value: 0.0011\n", + "Final response: 584.3768\n", + "Raw spend: 17083.617208017913\n", + "After adstock: 17084.839430240136\n", + "After hill transform: 0.0010819049470326648\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 97,765.40\n", + "Adstocked value: 97,765.73\n", + "Saturated value: 0.4277\n", + "Final response: 61114.5347\n", + "Raw spend: 97765.39735076112\n", + "After adstock: 97765.73068409445\n", + "After hill transform: 0.42765074421548566\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819008\n", + "After adstock: 107986.09856152341\n", + "After hill transform: 0.9837883468769054\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 62,979.45\n", + "Adstocked value: 62,979.62\n", + "Saturated value: 0.9946\n", + "Final response: 27832.1142\n", + "Raw spend: 62979.44712222694\n", + "After adstock: 62979.62359281518\n", + "After hill transform: 0.9946295969886265\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,083.62\n", + "Adstocked value: 17,084.84\n", + "Saturated value: 0.0011\n", + "Final response: 584.3768\n", + "Raw spend: 17083.617208017913\n", + "After adstock: 17084.839430240136\n", + "After hill transform: 0.0010819049470326648\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 97,765.40\n", + "Adstocked value: 97,765.73\n", + "Saturated value: 0.4277\n", + "Final response: 61114.5347\n", + "Raw spend: 97765.39735076112\n", + "After adstock: 97765.73068409445\n", + "After hill transform: 0.42765074421548566\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820498\n", + "After adstock: 107986.09856153831\n", + "After hill transform: 0.9837883468769112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 62,979.45\n", + "Adstocked value: 62,979.62\n", + "Saturated value: 0.9946\n", + "Final response: 27832.1142\n", + "Raw spend: 62979.44712224184\n", + "After adstock: 62979.62359283008\n", + "After hill transform: 0.9946295969886301\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,282.20\n", + "Adstocked value: 17,283.42\n", + "Saturated value: 0.0011\n", + "Final response: 604.9453\n", + "Raw spend: 17282.202156511084\n", + "After adstock: 17283.424378733307\n", + "After hill transform: 0.0011199850783501\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 96,894.27\n", + "Adstocked value: 96,894.60\n", + "Saturated value: 0.4264\n", + "Final response: 60930.9963\n", + "Raw spend: 96894.27141851764\n", + "After adstock: 96894.60475185097\n", + "After hill transform: 0.42636642853422574\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,141.54\n", + "Adstocked value: 105,141.88\n", + "Saturated value: 0.9826\n", + "Final response: 66008.6097\n", + "Raw spend: 105141.54214335288\n", + "After adstock: 105141.87547668621\n", + "After hill transform: 0.9826287113967833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,005.56\n", + "Adstocked value: 66,005.74\n", + "Saturated value: 0.9953\n", + "Final response: 27850.3799\n", + "Raw spend: 66005.56493143826\n", + "After adstock: 66005.7414020265\n", + "After hill transform: 0.9952823542242706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,282.20\n", + "Adstocked value: 17,283.42\n", + "Saturated value: 0.0011\n", + "Final response: 604.9453\n", + "Raw spend: 17282.202156511084\n", + "After adstock: 17283.424378733307\n", + "After hill transform: 0.0011199850783501\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 96,894.27\n", + "Adstocked value: 96,894.60\n", + "Saturated value: 0.4264\n", + "Final response: 60930.9963\n", + "Raw spend: 96894.27141851764\n", + "After adstock: 96894.60475185097\n", + "After hill transform: 0.42636642853422574\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,141.54\n", + "Adstocked value: 105,141.88\n", + "Saturated value: 0.9826\n", + "Final response: 66008.6097\n", + "Raw spend: 105141.54214335288\n", + "After adstock: 105141.87547668621\n", + "After hill transform: 0.9826287113967833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,005.56\n", + "Adstocked value: 66,005.74\n", + "Saturated value: 0.9953\n", + "Final response: 27850.3799\n", + "Raw spend: 66005.56493143826\n", + "After adstock: 66005.7414020265\n", + "After hill transform: 0.9952823542242706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,282.20\n", + "Adstocked value: 17,283.42\n", + "Saturated value: 0.0011\n", + "Final response: 604.9453\n", + "Raw spend: 17282.202156525986\n", + "After adstock: 17283.42437874821\n", + "After hill transform: 0.0011199850783529903\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 96,894.27\n", + "Adstocked value: 96,894.60\n", + "Saturated value: 0.4264\n", + "Final response: 60930.9963\n", + "Raw spend: 96894.27141851764\n", + "After adstock: 96894.60475185097\n", + "After hill transform: 0.42636642853422574\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,141.54\n", + "Adstocked value: 105,141.88\n", + "Saturated value: 0.9826\n", + "Final response: 66008.6097\n", + "Raw spend: 105141.54214335288\n", + "After adstock: 105141.87547668621\n", + "After hill transform: 0.9826287113967833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,005.56\n", + "Adstocked value: 66,005.74\n", + "Saturated value: 0.9953\n", + "Final response: 27850.3799\n", + "Raw spend: 66005.56493143826\n", + "After adstock: 66005.7414020265\n", + "After hill transform: 0.9952823542242706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,282.20\n", + "Adstocked value: 17,283.42\n", + "Saturated value: 0.0011\n", + "Final response: 604.9453\n", + "Raw spend: 17282.202156511084\n", + "After adstock: 17283.424378733307\n", + "After hill transform: 0.0011199850783501\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 96,894.27\n", + "Adstocked value: 96,894.60\n", + "Saturated value: 0.4264\n", + "Final response: 60930.9963\n", + "Raw spend: 96894.27141853255\n", + "After adstock: 96894.60475186587\n", + "After hill transform: 0.4263664285342478\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,141.54\n", + "Adstocked value: 105,141.88\n", + "Saturated value: 0.9826\n", + "Final response: 66008.6097\n", + "Raw spend: 105141.54214335288\n", + "After adstock: 105141.87547668621\n", + "After hill transform: 0.9826287113967833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,005.56\n", + "Adstocked value: 66,005.74\n", + "Saturated value: 0.9953\n", + "Final response: 27850.3799\n", + "Raw spend: 66005.56493143826\n", + "After adstock: 66005.7414020265\n", + "After hill transform: 0.9952823542242706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,282.20\n", + "Adstocked value: 17,283.42\n", + "Saturated value: 0.0011\n", + "Final response: 604.9453\n", + "Raw spend: 17282.202156511084\n", + "After adstock: 17283.424378733307\n", + "After hill transform: 0.0011199850783501\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 96,894.27\n", + "Adstocked value: 96,894.60\n", + "Saturated value: 0.4264\n", + "Final response: 60930.9963\n", + "Raw spend: 96894.27141851764\n", + "After adstock: 96894.60475185097\n", + "After hill transform: 0.42636642853422574\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,141.54\n", + "Adstocked value: 105,141.88\n", + "Saturated value: 0.9826\n", + "Final response: 66008.6097\n", + "Raw spend: 105141.54214336778\n", + "After adstock: 105141.87547670111\n", + "After hill transform: 0.9826287113967898\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,005.56\n", + "Adstocked value: 66,005.74\n", + "Saturated value: 0.9953\n", + "Final response: 27850.3799\n", + "Raw spend: 66005.56493143826\n", + "After adstock: 66005.7414020265\n", + "After hill transform: 0.9952823542242706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,282.20\n", + "Adstocked value: 17,283.42\n", + "Saturated value: 0.0011\n", + "Final response: 604.9453\n", + "Raw spend: 17282.202156511084\n", + "After adstock: 17283.424378733307\n", + "After hill transform: 0.0011199850783501\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 96,894.27\n", + "Adstocked value: 96,894.60\n", + "Saturated value: 0.4264\n", + "Final response: 60930.9963\n", + "Raw spend: 96894.27141851764\n", + "After adstock: 96894.60475185097\n", + "After hill transform: 0.42636642853422574\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,141.54\n", + "Adstocked value: 105,141.88\n", + "Saturated value: 0.9826\n", + "Final response: 66008.6097\n", + "Raw spend: 105141.54214335288\n", + "After adstock: 105141.87547668621\n", + "After hill transform: 0.9826287113967833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,005.56\n", + "Adstocked value: 66,005.74\n", + "Saturated value: 0.9953\n", + "Final response: 27850.3799\n", + "Raw spend: 66005.56493145316\n", + "After adstock: 66005.7414020414\n", + "After hill transform: 0.9952823542242736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,282.20\n", + "Adstocked value: 17,283.42\n", + "Saturated value: 0.0011\n", + "Final response: 604.9453\n", + "Raw spend: 17282.202156511084\n", + "After adstock: 17283.424378733307\n", + "After hill transform: 0.0011199850783501\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 96,894.27\n", + "Adstocked value: 96,894.60\n", + "Saturated value: 0.4264\n", + "Final response: 60930.9963\n", + "Raw spend: 96894.27141851764\n", + "After adstock: 96894.60475185097\n", + "After hill transform: 0.42636642853422574\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,141.54\n", + "Adstocked value: 105,141.88\n", + "Saturated value: 0.9826\n", + "Final response: 66008.6097\n", + "Raw spend: 105141.54214335288\n", + "After adstock: 105141.87547668621\n", + "After hill transform: 0.9826287113967833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,005.56\n", + "Adstocked value: 66,005.74\n", + "Saturated value: 0.9953\n", + "Final response: 27850.3799\n", + "Raw spend: 66005.56493143826\n", + "After adstock: 66005.7414020265\n", + "After hill transform: 0.9952823542242706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,282.20\n", + "Adstocked value: 17,283.42\n", + "Saturated value: 0.0011\n", + "Final response: 604.9453\n", + "Raw spend: 17282.202156525986\n", + "After adstock: 17283.42437874821\n", + "After hill transform: 0.0011199850783529903\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 96,894.27\n", + "Adstocked value: 96,894.60\n", + "Saturated value: 0.4264\n", + "Final response: 60930.9963\n", + "Raw spend: 96894.27141851764\n", + "After adstock: 96894.60475185097\n", + "After hill transform: 0.42636642853422574\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,141.54\n", + "Adstocked value: 105,141.88\n", + "Saturated value: 0.9826\n", + "Final response: 66008.6097\n", + "Raw spend: 105141.54214335288\n", + "After adstock: 105141.87547668621\n", + "After hill transform: 0.9826287113967833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,005.56\n", + "Adstocked value: 66,005.74\n", + "Saturated value: 0.9953\n", + "Final response: 27850.3799\n", + "Raw spend: 66005.56493143826\n", + "After adstock: 66005.7414020265\n", + "After hill transform: 0.9952823542242706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,282.20\n", + "Adstocked value: 17,283.42\n", + "Saturated value: 0.0011\n", + "Final response: 604.9453\n", + "Raw spend: 17282.202156511084\n", + "After adstock: 17283.424378733307\n", + "After hill transform: 0.0011199850783501\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 96,894.27\n", + "Adstocked value: 96,894.60\n", + "Saturated value: 0.4264\n", + "Final response: 60930.9963\n", + "Raw spend: 96894.27141853255\n", + "After adstock: 96894.60475186587\n", + "After hill transform: 0.4263664285342478\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,141.54\n", + "Adstocked value: 105,141.88\n", + "Saturated value: 0.9826\n", + "Final response: 66008.6097\n", + "Raw spend: 105141.54214335288\n", + "After adstock: 105141.87547668621\n", + "After hill transform: 0.9826287113967833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,005.56\n", + "Adstocked value: 66,005.74\n", + "Saturated value: 0.9953\n", + "Final response: 27850.3799\n", + "Raw spend: 66005.56493143826\n", + "After adstock: 66005.7414020265\n", + "After hill transform: 0.9952823542242706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,282.20\n", + "Adstocked value: 17,283.42\n", + "Saturated value: 0.0011\n", + "Final response: 604.9453\n", + "Raw spend: 17282.202156511084\n", + "After adstock: 17283.424378733307\n", + "After hill transform: 0.0011199850783501\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 96,894.27\n", + "Adstocked value: 96,894.60\n", + "Saturated value: 0.4264\n", + "Final response: 60930.9963\n", + "Raw spend: 96894.27141851764\n", + "After adstock: 96894.60475185097\n", + "After hill transform: 0.42636642853422574\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,141.54\n", + "Adstocked value: 105,141.88\n", + "Saturated value: 0.9826\n", + "Final response: 66008.6097\n", + "Raw spend: 105141.54214336778\n", + "After adstock: 105141.87547670111\n", + "After hill transform: 0.9826287113967898\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,005.56\n", + "Adstocked value: 66,005.74\n", + "Saturated value: 0.9953\n", + "Final response: 27850.3799\n", + "Raw spend: 66005.56493143826\n", + "After adstock: 66005.7414020265\n", + "After hill transform: 0.9952823542242706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,282.20\n", + "Adstocked value: 17,283.42\n", + "Saturated value: 0.0011\n", + "Final response: 604.9453\n", + "Raw spend: 17282.202156511084\n", + "After adstock: 17283.424378733307\n", + "After hill transform: 0.0011199850783501\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 96,894.27\n", + "Adstocked value: 96,894.60\n", + "Saturated value: 0.4264\n", + "Final response: 60930.9963\n", + "Raw spend: 96894.27141851764\n", + "After adstock: 96894.60475185097\n", + "After hill transform: 0.42636642853422574\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,141.54\n", + "Adstocked value: 105,141.88\n", + "Saturated value: 0.9826\n", + "Final response: 66008.6097\n", + "Raw spend: 105141.54214335288\n", + "After adstock: 105141.87547668621\n", + "After hill transform: 0.9826287113967833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,005.56\n", + "Adstocked value: 66,005.74\n", + "Saturated value: 0.9953\n", + "Final response: 27850.3799\n", + "Raw spend: 66005.56493145316\n", + "After adstock: 66005.7414020414\n", + "After hill transform: 0.9952823542242736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,916.20\n", + "Adstocked value: 17,917.42\n", + "Saturated value: 0.0012\n", + "Final response: 673.8218\n", + "Raw spend: 17916.202649827024\n", + "After adstock: 17917.424872049247\n", + "After hill transform: 0.0012475019112574643\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 97,595.20\n", + "Adstocked value: 97,595.53\n", + "Saturated value: 0.4274\n", + "Final response: 61078.7935\n", + "Raw spend: 97595.19967207975\n", + "After adstock: 97595.53300541308\n", + "After hill transform: 0.4274006437783611\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 99,818.17\n", + "Adstocked value: 99,818.51\n", + "Saturated value: 0.9801\n", + "Final response: 65840.9648\n", + "Raw spend: 99818.17432682595\n", + "After adstock: 99818.50766015927\n", + "After hill transform: 0.9801330875976411\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 70,142.74\n", + "Adstocked value: 70,142.91\n", + "Saturated value: 0.9960\n", + "Final response: 27870.7938\n", + "Raw spend: 70142.73719253455\n", + "After adstock: 70142.91366312279\n", + "After hill transform: 0.9960118803707946\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,916.20\n", + "Adstocked value: 17,917.42\n", + "Saturated value: 0.0012\n", + "Final response: 673.8218\n", + "Raw spend: 17916.202649827024\n", + "After adstock: 17917.424872049247\n", + "After hill transform: 0.0012475019112574643\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 97,595.20\n", + "Adstocked value: 97,595.53\n", + "Saturated value: 0.4274\n", + "Final response: 61078.7935\n", + "Raw spend: 97595.19967207975\n", + "After adstock: 97595.53300541308\n", + "After hill transform: 0.4274006437783611\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 99,818.17\n", + "Adstocked value: 99,818.51\n", + "Saturated value: 0.9801\n", + "Final response: 65840.9648\n", + "Raw spend: 99818.17432682595\n", + "After adstock: 99818.50766015927\n", + "After hill transform: 0.9801330875976411\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 70,142.74\n", + "Adstocked value: 70,142.91\n", + "Saturated value: 0.9960\n", + "Final response: 27870.7938\n", + "Raw spend: 70142.73719253455\n", + "After adstock: 70142.91366312279\n", + "After hill transform: 0.9960118803707946\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,548.89\n", + "Adstocked value: 17,550.11\n", + "Saturated value: 0.0012\n", + "Final response: 633.3168\n", + "Raw spend: 17548.889727454447\n", + "After adstock: 17550.11194967667\n", + "After hill transform: 0.0011725116795246835\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 97,189.11\n", + "Adstocked value: 97,189.44\n", + "Saturated value: 0.4268\n", + "Final response: 60993.2848\n", + "Raw spend: 97189.1116517963\n", + "After adstock: 97189.44498512962\n", + "After hill transform: 0.426802294161732\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,902.31\n", + "Adstocked value: 102,902.64\n", + "Saturated value: 0.9816\n", + "Final response: 65941.8175\n", + "Raw spend: 102902.3072418113\n", + "After adstock: 102902.64057514463\n", + "After hill transform: 0.9816344188737434\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 67,745.84\n", + "Adstocked value: 67,746.01\n", + "Saturated value: 0.9956\n", + "Final response: 27859.5379\n", + "Raw spend: 67745.83553456569\n", + "After adstock: 67746.01200515393\n", + "After hill transform: 0.9956096321601211\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,548.89\n", + "Adstocked value: 17,550.11\n", + "Saturated value: 0.0012\n", + "Final response: 633.3168\n", + "Raw spend: 17548.889727454447\n", + "After adstock: 17550.11194967667\n", + "After hill transform: 0.0011725116795246835\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 97,189.11\n", + "Adstocked value: 97,189.44\n", + "Saturated value: 0.4268\n", + "Final response: 60993.2848\n", + "Raw spend: 97189.1116517963\n", + "After adstock: 97189.44498512962\n", + "After hill transform: 0.426802294161732\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,902.31\n", + "Adstocked value: 102,902.64\n", + "Saturated value: 0.9816\n", + "Final response: 65941.8175\n", + "Raw spend: 102902.3072418113\n", + "After adstock: 102902.64057514463\n", + "After hill transform: 0.9816344188737434\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 67,745.84\n", + "Adstocked value: 67,746.01\n", + "Saturated value: 0.9956\n", + "Final response: 27859.5379\n", + "Raw spend: 67745.83553456569\n", + "After adstock: 67746.01200515393\n", + "After hill transform: 0.9956096321601211\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,548.89\n", + "Adstocked value: 17,550.11\n", + "Saturated value: 0.0012\n", + "Final response: 633.3168\n", + "Raw spend: 17548.889727469348\n", + "After adstock: 17550.11194969157\n", + "After hill transform: 0.0011725116795276633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 97,189.11\n", + "Adstocked value: 97,189.44\n", + "Saturated value: 0.4268\n", + "Final response: 60993.2848\n", + "Raw spend: 97189.1116517963\n", + "After adstock: 97189.44498512962\n", + "After hill transform: 0.426802294161732\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,902.31\n", + "Adstocked value: 102,902.64\n", + "Saturated value: 0.9816\n", + "Final response: 65941.8175\n", + "Raw spend: 102902.3072418113\n", + "After adstock: 102902.64057514463\n", + "After hill transform: 0.9816344188737434\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 67,745.84\n", + "Adstocked value: 67,746.01\n", + "Saturated value: 0.9956\n", + "Final response: 27859.5379\n", + "Raw spend: 67745.83553456569\n", + "After adstock: 67746.01200515393\n", + "After hill transform: 0.9956096321601211\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,548.89\n", + "Adstocked value: 17,550.11\n", + "Saturated value: 0.0012\n", + "Final response: 633.3168\n", + "Raw spend: 17548.889727454447\n", + "After adstock: 17550.11194967667\n", + "After hill transform: 0.0011725116795246835\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 97,189.11\n", + "Adstocked value: 97,189.44\n", + "Saturated value: 0.4268\n", + "Final response: 60993.2848\n", + "Raw spend: 97189.1116518112\n", + "After adstock: 97189.44498514452\n", + "After hill transform: 0.426802294161754\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,902.31\n", + "Adstocked value: 102,902.64\n", + "Saturated value: 0.9816\n", + "Final response: 65941.8175\n", + "Raw spend: 102902.3072418113\n", + "After adstock: 102902.64057514463\n", + "After hill transform: 0.9816344188737434\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 67,745.84\n", + "Adstocked value: 67,746.01\n", + "Saturated value: 0.9956\n", + "Final response: 27859.5379\n", + "Raw spend: 67745.83553456569\n", + "After adstock: 67746.01200515393\n", + "After hill transform: 0.9956096321601211\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,548.89\n", + "Adstocked value: 17,550.11\n", + "Saturated value: 0.0012\n", + "Final response: 633.3168\n", + "Raw spend: 17548.889727454447\n", + "After adstock: 17550.11194967667\n", + "After hill transform: 0.0011725116795246835\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 97,189.11\n", + "Adstocked value: 97,189.44\n", + "Saturated value: 0.4268\n", + "Final response: 60993.2848\n", + "Raw spend: 97189.1116517963\n", + "After adstock: 97189.44498512962\n", + "After hill transform: 0.426802294161732\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,902.31\n", + "Adstocked value: 102,902.64\n", + "Saturated value: 0.9816\n", + "Final response: 65941.8175\n", + "Raw spend: 102902.3072418262\n", + "After adstock: 102902.64057515953\n", + "After hill transform: 0.9816344188737502\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 67,745.84\n", + "Adstocked value: 67,746.01\n", + "Saturated value: 0.9956\n", + "Final response: 27859.5379\n", + "Raw spend: 67745.83553456569\n", + "After adstock: 67746.01200515393\n", + "After hill transform: 0.9956096321601211\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,548.89\n", + "Adstocked value: 17,550.11\n", + "Saturated value: 0.0012\n", + "Final response: 633.3168\n", + "Raw spend: 17548.889727454447\n", + "After adstock: 17550.11194967667\n", + "After hill transform: 0.0011725116795246835\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 97,189.11\n", + "Adstocked value: 97,189.44\n", + "Saturated value: 0.4268\n", + "Final response: 60993.2848\n", + "Raw spend: 97189.1116517963\n", + "After adstock: 97189.44498512962\n", + "After hill transform: 0.426802294161732\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,902.31\n", + "Adstocked value: 102,902.64\n", + "Saturated value: 0.9816\n", + "Final response: 65941.8175\n", + "Raw spend: 102902.3072418113\n", + "After adstock: 102902.64057514463\n", + "After hill transform: 0.9816344188737434\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 67,745.84\n", + "Adstocked value: 67,746.01\n", + "Saturated value: 0.9956\n", + "Final response: 27859.5379\n", + "Raw spend: 67745.83553458059\n", + "After adstock: 67746.01200516883\n", + "After hill transform: 0.9956096321601238\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,548.89\n", + "Adstocked value: 17,550.11\n", + "Saturated value: 0.0012\n", + "Final response: 633.3168\n", + "Raw spend: 17548.889727454447\n", + "After adstock: 17550.11194967667\n", + "After hill transform: 0.0011725116795246835\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 97,189.11\n", + "Adstocked value: 97,189.44\n", + "Saturated value: 0.4268\n", + "Final response: 60993.2848\n", + "Raw spend: 97189.1116517963\n", + "After adstock: 97189.44498512962\n", + "After hill transform: 0.426802294161732\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,902.31\n", + "Adstocked value: 102,902.64\n", + "Saturated value: 0.9816\n", + "Final response: 65941.8175\n", + "Raw spend: 102902.3072418113\n", + "After adstock: 102902.64057514463\n", + "After hill transform: 0.9816344188737434\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 67,745.84\n", + "Adstocked value: 67,746.01\n", + "Saturated value: 0.9956\n", + "Final response: 27859.5379\n", + "Raw spend: 67745.83553456569\n", + "After adstock: 67746.01200515393\n", + "After hill transform: 0.9956096321601211\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,548.89\n", + "Adstocked value: 17,550.11\n", + "Saturated value: 0.0012\n", + "Final response: 633.3168\n", + "Raw spend: 17548.889727469348\n", + "After adstock: 17550.11194969157\n", + "After hill transform: 0.0011725116795276633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 97,189.11\n", + "Adstocked value: 97,189.44\n", + "Saturated value: 0.4268\n", + "Final response: 60993.2848\n", + "Raw spend: 97189.1116517963\n", + "After adstock: 97189.44498512962\n", + "After hill transform: 0.426802294161732\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,902.31\n", + "Adstocked value: 102,902.64\n", + "Saturated value: 0.9816\n", + "Final response: 65941.8175\n", + "Raw spend: 102902.3072418113\n", + "After adstock: 102902.64057514463\n", + "After hill transform: 0.9816344188737434\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 67,745.84\n", + "Adstocked value: 67,746.01\n", + "Saturated value: 0.9956\n", + "Final response: 27859.5379\n", + "Raw spend: 67745.83553456569\n", + "After adstock: 67746.01200515393\n", + "After hill transform: 0.9956096321601211\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,548.89\n", + "Adstocked value: 17,550.11\n", + "Saturated value: 0.0012\n", + "Final response: 633.3168\n", + "Raw spend: 17548.889727454447\n", + "After adstock: 17550.11194967667\n", + "After hill transform: 0.0011725116795246835\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 97,189.11\n", + "Adstocked value: 97,189.44\n", + "Saturated value: 0.4268\n", + "Final response: 60993.2848\n", + "Raw spend: 97189.1116518112\n", + "After adstock: 97189.44498514452\n", + "After hill transform: 0.426802294161754\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,902.31\n", + "Adstocked value: 102,902.64\n", + "Saturated value: 0.9816\n", + "Final response: 65941.8175\n", + "Raw spend: 102902.3072418113\n", + "After adstock: 102902.64057514463\n", + "After hill transform: 0.9816344188737434\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 67,745.84\n", + "Adstocked value: 67,746.01\n", + "Saturated value: 0.9956\n", + "Final response: 27859.5379\n", + "Raw spend: 67745.83553456569\n", + "After adstock: 67746.01200515393\n", + "After hill transform: 0.9956096321601211\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,548.89\n", + "Adstocked value: 17,550.11\n", + "Saturated value: 0.0012\n", + "Final response: 633.3168\n", + "Raw spend: 17548.889727454447\n", + "After adstock: 17550.11194967667\n", + "After hill transform: 0.0011725116795246835\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 97,189.11\n", + "Adstocked value: 97,189.44\n", + "Saturated value: 0.4268\n", + "Final response: 60993.2848\n", + "Raw spend: 97189.1116517963\n", + "After adstock: 97189.44498512962\n", + "After hill transform: 0.426802294161732\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,902.31\n", + "Adstocked value: 102,902.64\n", + "Saturated value: 0.9816\n", + "Final response: 65941.8175\n", + "Raw spend: 102902.3072418262\n", + "After adstock: 102902.64057515953\n", + "After hill transform: 0.9816344188737502\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 67,745.84\n", + "Adstocked value: 67,746.01\n", + "Saturated value: 0.9956\n", + "Final response: 27859.5379\n", + "Raw spend: 67745.83553456569\n", + "After adstock: 67746.01200515393\n", + "After hill transform: 0.9956096321601211\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,548.89\n", + "Adstocked value: 17,550.11\n", + "Saturated value: 0.0012\n", + "Final response: 633.3168\n", + "Raw spend: 17548.889727454447\n", + "After adstock: 17550.11194967667\n", + "After hill transform: 0.0011725116795246835\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 97,189.11\n", + "Adstocked value: 97,189.44\n", + "Saturated value: 0.4268\n", + "Final response: 60993.2848\n", + "Raw spend: 97189.1116517963\n", + "After adstock: 97189.44498512962\n", + "After hill transform: 0.426802294161732\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,902.31\n", + "Adstocked value: 102,902.64\n", + "Saturated value: 0.9816\n", + "Final response: 65941.8175\n", + "Raw spend: 102902.3072418113\n", + "After adstock: 102902.64057514463\n", + "After hill transform: 0.9816344188737434\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 67,745.84\n", + "Adstocked value: 67,746.01\n", + "Saturated value: 0.9956\n", + "Final response: 27859.5379\n", + "Raw spend: 67745.83553458059\n", + "After adstock: 67746.01200516883\n", + "After hill transform: 0.9956096321601238\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,687.05\n", + "Adstocked value: 17,688.27\n", + "Saturated value: 0.0012\n", + "Final response: 648.3567\n", + "Raw spend: 17687.0501540081\n", + "After adstock: 17688.27237623032\n", + "After hill transform: 0.001200356143989398\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 97,271.45\n", + "Adstocked value: 97,271.79\n", + "Saturated value: 0.4269\n", + "Final response: 61010.6496\n", + "Raw spend: 97271.45361293721\n", + "After adstock: 97271.78694627054\n", + "After hill transform: 0.4269238053094462\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 101,671.36\n", + "Adstocked value: 101,671.69\n", + "Saturated value: 0.9811\n", + "Final response: 65902.8585\n", + "Raw spend: 101671.3585912952\n", + "After adstock: 101671.69192462853\n", + "After hill transform: 0.9810544597108136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 68,751.89\n", + "Adstocked value: 68,752.07\n", + "Saturated value: 0.9958\n", + "Final response: 27864.4419\n", + "Raw spend: 68751.8906866244\n", + "After adstock: 68752.06715721264\n", + "After hill transform: 0.9957848852078929\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,687.05\n", + "Adstocked value: 17,688.27\n", + "Saturated value: 0.0012\n", + "Final response: 648.3567\n", + "Raw spend: 17687.0501540081\n", + "After adstock: 17688.27237623032\n", + "After hill transform: 0.001200356143989398\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 97,271.45\n", + "Adstocked value: 97,271.79\n", + "Saturated value: 0.4269\n", + "Final response: 61010.6496\n", + "Raw spend: 97271.45361293721\n", + "After adstock: 97271.78694627054\n", + "After hill transform: 0.4269238053094462\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 101,671.36\n", + "Adstocked value: 101,671.69\n", + "Saturated value: 0.9811\n", + "Final response: 65902.8585\n", + "Raw spend: 101671.3585912952\n", + "After adstock: 101671.69192462853\n", + "After hill transform: 0.9810544597108136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 68,751.89\n", + "Adstocked value: 68,752.07\n", + "Saturated value: 0.9958\n", + "Final response: 27864.4419\n", + "Raw spend: 68751.8906866244\n", + "After adstock: 68752.06715721264\n", + "After hill transform: 0.9957848852078929\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,687.05\n", + "Adstocked value: 17,688.27\n", + "Saturated value: 0.0012\n", + "Final response: 648.3567\n", + "Raw spend: 17687.050154023\n", + "After adstock: 17688.272376245222\n", + "After hill transform: 0.0012003561439924244\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 97,271.45\n", + "Adstocked value: 97,271.79\n", + "Saturated value: 0.4269\n", + "Final response: 61010.6496\n", + "Raw spend: 97271.45361293721\n", + "After adstock: 97271.78694627054\n", + "After hill transform: 0.4269238053094462\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 101,671.36\n", + "Adstocked value: 101,671.69\n", + "Saturated value: 0.9811\n", + "Final response: 65902.8585\n", + "Raw spend: 101671.3585912952\n", + "After adstock: 101671.69192462853\n", + "After hill transform: 0.9810544597108136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 68,751.89\n", + "Adstocked value: 68,752.07\n", + "Saturated value: 0.9958\n", + "Final response: 27864.4419\n", + "Raw spend: 68751.8906866244\n", + "After adstock: 68752.06715721264\n", + "After hill transform: 0.9957848852078929\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,687.05\n", + "Adstocked value: 17,688.27\n", + "Saturated value: 0.0012\n", + "Final response: 648.3567\n", + "Raw spend: 17687.0501540081\n", + "After adstock: 17688.27237623032\n", + "After hill transform: 0.001200356143989398\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 97,271.45\n", + "Adstocked value: 97,271.79\n", + "Saturated value: 0.4269\n", + "Final response: 61010.6496\n", + "Raw spend: 97271.45361295211\n", + "After adstock: 97271.78694628544\n", + "After hill transform: 0.42692380530946816\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 101,671.36\n", + "Adstocked value: 101,671.69\n", + "Saturated value: 0.9811\n", + "Final response: 65902.8585\n", + "Raw spend: 101671.3585912952\n", + "After adstock: 101671.69192462853\n", + "After hill transform: 0.9810544597108136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 68,751.89\n", + "Adstocked value: 68,752.07\n", + "Saturated value: 0.9958\n", + "Final response: 27864.4419\n", + "Raw spend: 68751.8906866244\n", + "After adstock: 68752.06715721264\n", + "After hill transform: 0.9957848852078929\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,687.05\n", + "Adstocked value: 17,688.27\n", + "Saturated value: 0.0012\n", + "Final response: 648.3567\n", + "Raw spend: 17687.0501540081\n", + "After adstock: 17688.27237623032\n", + "After hill transform: 0.001200356143989398\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 97,271.45\n", + "Adstocked value: 97,271.79\n", + "Saturated value: 0.4269\n", + "Final response: 61010.6496\n", + "Raw spend: 97271.45361293721\n", + "After adstock: 97271.78694627054\n", + "After hill transform: 0.4269238053094462\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 101,671.36\n", + "Adstocked value: 101,671.69\n", + "Saturated value: 0.9811\n", + "Final response: 65902.8585\n", + "Raw spend: 101671.3585913101\n", + "After adstock: 101671.69192464343\n", + "After hill transform: 0.9810544597108207\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 68,751.89\n", + "Adstocked value: 68,752.07\n", + "Saturated value: 0.9958\n", + "Final response: 27864.4419\n", + "Raw spend: 68751.8906866244\n", + "After adstock: 68752.06715721264\n", + "After hill transform: 0.9957848852078929\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,687.05\n", + "Adstocked value: 17,688.27\n", + "Saturated value: 0.0012\n", + "Final response: 648.3567\n", + "Raw spend: 17687.0501540081\n", + "After adstock: 17688.27237623032\n", + "After hill transform: 0.001200356143989398\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 97,271.45\n", + "Adstocked value: 97,271.79\n", + "Saturated value: 0.4269\n", + "Final response: 61010.6496\n", + "Raw spend: 97271.45361293721\n", + "After adstock: 97271.78694627054\n", + "After hill transform: 0.4269238053094462\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 101,671.36\n", + "Adstocked value: 101,671.69\n", + "Saturated value: 0.9811\n", + "Final response: 65902.8585\n", + "Raw spend: 101671.3585912952\n", + "After adstock: 101671.69192462853\n", + "After hill transform: 0.9810544597108136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 68,751.89\n", + "Adstocked value: 68,752.07\n", + "Saturated value: 0.9958\n", + "Final response: 27864.4419\n", + "Raw spend: 68751.89068663931\n", + "After adstock: 68752.06715722755\n", + "After hill transform: 0.9957848852078953\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,687.05\n", + "Adstocked value: 17,688.27\n", + "Saturated value: 0.0012\n", + "Final response: 648.3567\n", + "Raw spend: 17687.0501540081\n", + "After adstock: 17688.27237623032\n", + "After hill transform: 0.001200356143989398\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 97,271.45\n", + "Adstocked value: 97,271.79\n", + "Saturated value: 0.4269\n", + "Final response: 61010.6496\n", + "Raw spend: 97271.45361293721\n", + "After adstock: 97271.78694627054\n", + "After hill transform: 0.4269238053094462\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 101,671.36\n", + "Adstocked value: 101,671.69\n", + "Saturated value: 0.9811\n", + "Final response: 65902.8585\n", + "Raw spend: 101671.3585912952\n", + "After adstock: 101671.69192462853\n", + "After hill transform: 0.9810544597108136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 68,751.89\n", + "Adstocked value: 68,752.07\n", + "Saturated value: 0.9958\n", + "Final response: 27864.4419\n", + "Raw spend: 68751.8906866244\n", + "After adstock: 68752.06715721264\n", + "After hill transform: 0.9957848852078929\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,687.05\n", + "Adstocked value: 17,688.27\n", + "Saturated value: 0.0012\n", + "Final response: 648.3567\n", + "Raw spend: 17687.050154023\n", + "After adstock: 17688.272376245222\n", + "After hill transform: 0.0012003561439924244\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 97,271.45\n", + "Adstocked value: 97,271.79\n", + "Saturated value: 0.4269\n", + "Final response: 61010.6496\n", + "Raw spend: 97271.45361293721\n", + "After adstock: 97271.78694627054\n", + "After hill transform: 0.4269238053094462\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 101,671.36\n", + "Adstocked value: 101,671.69\n", + "Saturated value: 0.9811\n", + "Final response: 65902.8585\n", + "Raw spend: 101671.3585912952\n", + "After adstock: 101671.69192462853\n", + "After hill transform: 0.9810544597108136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 68,751.89\n", + "Adstocked value: 68,752.07\n", + "Saturated value: 0.9958\n", + "Final response: 27864.4419\n", + "Raw spend: 68751.8906866244\n", + "After adstock: 68752.06715721264\n", + "After hill transform: 0.9957848852078929\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,687.05\n", + "Adstocked value: 17,688.27\n", + "Saturated value: 0.0012\n", + "Final response: 648.3567\n", + "Raw spend: 17687.0501540081\n", + "After adstock: 17688.27237623032\n", + "After hill transform: 0.001200356143989398\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 97,271.45\n", + "Adstocked value: 97,271.79\n", + "Saturated value: 0.4269\n", + "Final response: 61010.6496\n", + "Raw spend: 97271.45361295211\n", + "After adstock: 97271.78694628544\n", + "After hill transform: 0.42692380530946816\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 101,671.36\n", + "Adstocked value: 101,671.69\n", + "Saturated value: 0.9811\n", + "Final response: 65902.8585\n", + "Raw spend: 101671.3585912952\n", + "After adstock: 101671.69192462853\n", + "After hill transform: 0.9810544597108136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 68,751.89\n", + "Adstocked value: 68,752.07\n", + "Saturated value: 0.9958\n", + "Final response: 27864.4419\n", + "Raw spend: 68751.8906866244\n", + "After adstock: 68752.06715721264\n", + "After hill transform: 0.9957848852078929\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,687.05\n", + "Adstocked value: 17,688.27\n", + "Saturated value: 0.0012\n", + "Final response: 648.3567\n", + "Raw spend: 17687.0501540081\n", + "After adstock: 17688.27237623032\n", + "After hill transform: 0.001200356143989398\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 97,271.45\n", + "Adstocked value: 97,271.79\n", + "Saturated value: 0.4269\n", + "Final response: 61010.6496\n", + "Raw spend: 97271.45361293721\n", + "After adstock: 97271.78694627054\n", + "After hill transform: 0.4269238053094462\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 101,671.36\n", + "Adstocked value: 101,671.69\n", + "Saturated value: 0.9811\n", + "Final response: 65902.8585\n", + "Raw spend: 101671.3585913101\n", + "After adstock: 101671.69192464343\n", + "After hill transform: 0.9810544597108207\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 68,751.89\n", + "Adstocked value: 68,752.07\n", + "Saturated value: 0.9958\n", + "Final response: 27864.4419\n", + "Raw spend: 68751.8906866244\n", + "After adstock: 68752.06715721264\n", + "After hill transform: 0.9957848852078929\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,687.05\n", + "Adstocked value: 17,688.27\n", + "Saturated value: 0.0012\n", + "Final response: 648.3567\n", + "Raw spend: 17687.0501540081\n", + "After adstock: 17688.27237623032\n", + "After hill transform: 0.001200356143989398\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 97,271.45\n", + "Adstocked value: 97,271.79\n", + "Saturated value: 0.4269\n", + "Final response: 61010.6496\n", + "Raw spend: 97271.45361293721\n", + "After adstock: 97271.78694627054\n", + "After hill transform: 0.4269238053094462\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 101,671.36\n", + "Adstocked value: 101,671.69\n", + "Saturated value: 0.9811\n", + "Final response: 65902.8585\n", + "Raw spend: 101671.3585912952\n", + "After adstock: 101671.69192462853\n", + "After hill transform: 0.9810544597108136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 68,751.89\n", + "Adstocked value: 68,752.07\n", + "Saturated value: 0.9958\n", + "Final response: 27864.4419\n", + "Raw spend: 68751.89068663931\n", + "After adstock: 68752.06715722755\n", + "After hill transform: 0.9957848852078953\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,621.30\n", + "Adstocked value: 17,622.53\n", + "Saturated value: 0.0012\n", + "Final response: 641.1703\n", + "Raw spend: 17621.3030672796\n", + "After adstock: 17622.525289501824\n", + "After hill transform: 0.0011870514851133865\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 97,303.71\n", + "Adstocked value: 97,304.04\n", + "Saturated value: 0.4270\n", + "Final response: 61017.4486\n", + "Raw spend: 97303.71060191125\n", + "After adstock: 97304.04393524458\n", + "After hill transform: 0.4269713809671302\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,341.51\n", + "Adstocked value: 102,341.84\n", + "Saturated value: 0.9814\n", + "Final response: 65924.2738\n", + "Raw spend: 102341.51034586196\n", + "After adstock: 102341.84367919528\n", + "After hill transform: 0.9813732570676571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 68,149.27\n", + "Adstocked value: 68,149.45\n", + "Saturated value: 0.9957\n", + "Final response: 27861.5371\n", + "Raw spend: 68149.27466452598\n", + "After adstock: 68149.45113511421\n", + "After hill transform: 0.9956810771549174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,621.30\n", + "Adstocked value: 17,622.53\n", + "Saturated value: 0.0012\n", + "Final response: 641.1703\n", + "Raw spend: 17621.3030672796\n", + "After adstock: 17622.525289501824\n", + "After hill transform: 0.0011870514851133865\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 97,303.71\n", + "Adstocked value: 97,304.04\n", + "Saturated value: 0.4270\n", + "Final response: 61017.4486\n", + "Raw spend: 97303.71060191125\n", + "After adstock: 97304.04393524458\n", + "After hill transform: 0.4269713809671302\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,341.51\n", + "Adstocked value: 102,341.84\n", + "Saturated value: 0.9814\n", + "Final response: 65924.2738\n", + "Raw spend: 102341.51034586196\n", + "After adstock: 102341.84367919528\n", + "After hill transform: 0.9813732570676571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 68,149.27\n", + "Adstocked value: 68,149.45\n", + "Saturated value: 0.9957\n", + "Final response: 27861.5371\n", + "Raw spend: 68149.27466452598\n", + "After adstock: 68149.45113511421\n", + "After hill transform: 0.9956810771549174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,621.30\n", + "Adstocked value: 17,622.53\n", + "Saturated value: 0.0012\n", + "Final response: 641.1703\n", + "Raw spend: 17621.303067294502\n", + "After adstock: 17622.525289516725\n", + "After hill transform: 0.001187051485116391\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 97,303.71\n", + "Adstocked value: 97,304.04\n", + "Saturated value: 0.4270\n", + "Final response: 61017.4486\n", + "Raw spend: 97303.71060191125\n", + "After adstock: 97304.04393524458\n", + "After hill transform: 0.4269713809671302\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,341.51\n", + "Adstocked value: 102,341.84\n", + "Saturated value: 0.9814\n", + "Final response: 65924.2738\n", + "Raw spend: 102341.51034586196\n", + "After adstock: 102341.84367919528\n", + "After hill transform: 0.9813732570676571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 68,149.27\n", + "Adstocked value: 68,149.45\n", + "Saturated value: 0.9957\n", + "Final response: 27861.5371\n", + "Raw spend: 68149.27466452598\n", + "After adstock: 68149.45113511421\n", + "After hill transform: 0.9956810771549174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,621.30\n", + "Adstocked value: 17,622.53\n", + "Saturated value: 0.0012\n", + "Final response: 641.1703\n", + "Raw spend: 17621.3030672796\n", + "After adstock: 17622.525289501824\n", + "After hill transform: 0.0011870514851133865\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 97,303.71\n", + "Adstocked value: 97,304.04\n", + "Saturated value: 0.4270\n", + "Final response: 61017.4486\n", + "Raw spend: 97303.71060192616\n", + "After adstock: 97304.04393525948\n", + "After hill transform: 0.4269713809671522\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,341.51\n", + "Adstocked value: 102,341.84\n", + "Saturated value: 0.9814\n", + "Final response: 65924.2738\n", + "Raw spend: 102341.51034586196\n", + "After adstock: 102341.84367919528\n", + "After hill transform: 0.9813732570676571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 68,149.27\n", + "Adstocked value: 68,149.45\n", + "Saturated value: 0.9957\n", + "Final response: 27861.5371\n", + "Raw spend: 68149.27466452598\n", + "After adstock: 68149.45113511421\n", + "After hill transform: 0.9956810771549174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,621.30\n", + "Adstocked value: 17,622.53\n", + "Saturated value: 0.0012\n", + "Final response: 641.1703\n", + "Raw spend: 17621.3030672796\n", + "After adstock: 17622.525289501824\n", + "After hill transform: 0.0011870514851133865\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 97,303.71\n", + "Adstocked value: 97,304.04\n", + "Saturated value: 0.4270\n", + "Final response: 61017.4486\n", + "Raw spend: 97303.71060191125\n", + "After adstock: 97304.04393524458\n", + "After hill transform: 0.4269713809671302\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,341.51\n", + "Adstocked value: 102,341.84\n", + "Saturated value: 0.9814\n", + "Final response: 65924.2738\n", + "Raw spend: 102341.51034587686\n", + "After adstock: 102341.84367921019\n", + "After hill transform: 0.9813732570676642\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 68,149.27\n", + "Adstocked value: 68,149.45\n", + "Saturated value: 0.9957\n", + "Final response: 27861.5371\n", + "Raw spend: 68149.27466452598\n", + "After adstock: 68149.45113511421\n", + "After hill transform: 0.9956810771549174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,621.30\n", + "Adstocked value: 17,622.53\n", + "Saturated value: 0.0012\n", + "Final response: 641.1703\n", + "Raw spend: 17621.3030672796\n", + "After adstock: 17622.525289501824\n", + "After hill transform: 0.0011870514851133865\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 97,303.71\n", + "Adstocked value: 97,304.04\n", + "Saturated value: 0.4270\n", + "Final response: 61017.4486\n", + "Raw spend: 97303.71060191125\n", + "After adstock: 97304.04393524458\n", + "After hill transform: 0.4269713809671302\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,341.51\n", + "Adstocked value: 102,341.84\n", + "Saturated value: 0.9814\n", + "Final response: 65924.2738\n", + "Raw spend: 102341.51034586196\n", + "After adstock: 102341.84367919528\n", + "After hill transform: 0.9813732570676571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 68,149.27\n", + "Adstocked value: 68,149.45\n", + "Saturated value: 0.9957\n", + "Final response: 27861.5371\n", + "Raw spend: 68149.27466454088\n", + "After adstock: 68149.45113512911\n", + "After hill transform: 0.99568107715492\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,621.30\n", + "Adstocked value: 17,622.53\n", + "Saturated value: 0.0012\n", + "Final response: 641.1703\n", + "Raw spend: 17621.3030672796\n", + "After adstock: 17622.525289501824\n", + "After hill transform: 0.0011870514851133865\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 97,303.71\n", + "Adstocked value: 97,304.04\n", + "Saturated value: 0.4270\n", + "Final response: 61017.4486\n", + "Raw spend: 97303.71060191125\n", + "After adstock: 97304.04393524458\n", + "After hill transform: 0.4269713809671302\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,341.51\n", + "Adstocked value: 102,341.84\n", + "Saturated value: 0.9814\n", + "Final response: 65924.2738\n", + "Raw spend: 102341.51034586196\n", + "After adstock: 102341.84367919528\n", + "After hill transform: 0.9813732570676571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 68,149.27\n", + "Adstocked value: 68,149.45\n", + "Saturated value: 0.9957\n", + "Final response: 27861.5371\n", + "Raw spend: 68149.27466452598\n", + "After adstock: 68149.45113511421\n", + "After hill transform: 0.9956810771549174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,621.30\n", + "Adstocked value: 17,622.53\n", + "Saturated value: 0.0012\n", + "Final response: 641.1703\n", + "Raw spend: 17621.303067294502\n", + "After adstock: 17622.525289516725\n", + "After hill transform: 0.001187051485116391\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 97,303.71\n", + "Adstocked value: 97,304.04\n", + "Saturated value: 0.4270\n", + "Final response: 61017.4486\n", + "Raw spend: 97303.71060191125\n", + "After adstock: 97304.04393524458\n", + "After hill transform: 0.4269713809671302\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,341.51\n", + "Adstocked value: 102,341.84\n", + "Saturated value: 0.9814\n", + "Final response: 65924.2738\n", + "Raw spend: 102341.51034586196\n", + "After adstock: 102341.84367919528\n", + "After hill transform: 0.9813732570676571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 68,149.27\n", + "Adstocked value: 68,149.45\n", + "Saturated value: 0.9957\n", + "Final response: 27861.5371\n", + "Raw spend: 68149.27466452598\n", + "After adstock: 68149.45113511421\n", + "After hill transform: 0.9956810771549174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,621.30\n", + "Adstocked value: 17,622.53\n", + "Saturated value: 0.0012\n", + "Final response: 641.1703\n", + "Raw spend: 17621.3030672796\n", + "After adstock: 17622.525289501824\n", + "After hill transform: 0.0011870514851133865\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 97,303.71\n", + "Adstocked value: 97,304.04\n", + "Saturated value: 0.4270\n", + "Final response: 61017.4486\n", + "Raw spend: 97303.71060192616\n", + "After adstock: 97304.04393525948\n", + "After hill transform: 0.4269713809671522\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,341.51\n", + "Adstocked value: 102,341.84\n", + "Saturated value: 0.9814\n", + "Final response: 65924.2738\n", + "Raw spend: 102341.51034586196\n", + "After adstock: 102341.84367919528\n", + "After hill transform: 0.9813732570676571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 68,149.27\n", + "Adstocked value: 68,149.45\n", + "Saturated value: 0.9957\n", + "Final response: 27861.5371\n", + "Raw spend: 68149.27466452598\n", + "After adstock: 68149.45113511421\n", + "After hill transform: 0.9956810771549174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,621.30\n", + "Adstocked value: 17,622.53\n", + "Saturated value: 0.0012\n", + "Final response: 641.1703\n", + "Raw spend: 17621.3030672796\n", + "After adstock: 17622.525289501824\n", + "After hill transform: 0.0011870514851133865\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 97,303.71\n", + "Adstocked value: 97,304.04\n", + "Saturated value: 0.4270\n", + "Final response: 61017.4486\n", + "Raw spend: 97303.71060191125\n", + "After adstock: 97304.04393524458\n", + "After hill transform: 0.4269713809671302\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,341.51\n", + "Adstocked value: 102,341.84\n", + "Saturated value: 0.9814\n", + "Final response: 65924.2738\n", + "Raw spend: 102341.51034587686\n", + "After adstock: 102341.84367921019\n", + "After hill transform: 0.9813732570676642\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 68,149.27\n", + "Adstocked value: 68,149.45\n", + "Saturated value: 0.9957\n", + "Final response: 27861.5371\n", + "Raw spend: 68149.27466452598\n", + "After adstock: 68149.45113511421\n", + "After hill transform: 0.9956810771549174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,621.30\n", + "Adstocked value: 17,622.53\n", + "Saturated value: 0.0012\n", + "Final response: 641.1703\n", + "Raw spend: 17621.3030672796\n", + "After adstock: 17622.525289501824\n", + "After hill transform: 0.0011870514851133865\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 97,303.71\n", + "Adstocked value: 97,304.04\n", + "Saturated value: 0.4270\n", + "Final response: 61017.4486\n", + "Raw spend: 97303.71060191125\n", + "After adstock: 97304.04393524458\n", + "After hill transform: 0.4269713809671302\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,341.51\n", + "Adstocked value: 102,341.84\n", + "Saturated value: 0.9814\n", + "Final response: 65924.2738\n", + "Raw spend: 102341.51034586196\n", + "After adstock: 102341.84367919528\n", + "After hill transform: 0.9813732570676571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 68,149.27\n", + "Adstocked value: 68,149.45\n", + "Saturated value: 0.9957\n", + "Final response: 27861.5371\n", + "Raw spend: 68149.27466454088\n", + "After adstock: 68149.45113512911\n", + "After hill transform: 0.99568107715492\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,514.84\n", + "Adstocked value: 17,516.06\n", + "Saturated value: 0.0012\n", + "Final response: 629.6458\n", + "Raw spend: 17514.835764160678\n", + "After adstock: 17516.0579863829\n", + "After hill transform: 0.001165715141593143\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 97,452.97\n", + "Adstocked value: 97,453.30\n", + "Saturated value: 0.4272\n", + "Final response: 61048.8812\n", + "Raw spend: 97452.9678524314\n", + "After adstock: 97453.30118576472\n", + "After hill transform: 0.42719133209410703\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,547.89\n", + "Adstocked value: 103,548.22\n", + "Saturated value: 0.9819\n", + "Final response: 65961.5995\n", + "Raw spend: 103547.889854414\n", + "After adstock: 103548.22318774732\n", + "After hill transform: 0.9819289009774844\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,995.78\n", + "Adstocked value: 66,995.95\n", + "Saturated value: 0.9955\n", + "Final response: 27855.7000\n", + "Raw spend: 66995.77664995652\n", + "After adstock: 66995.95312054476\n", + "After hill transform: 0.9954724796407208\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,514.84\n", + "Adstocked value: 17,516.06\n", + "Saturated value: 0.0012\n", + "Final response: 629.6458\n", + "Raw spend: 17514.835764160678\n", + "After adstock: 17516.0579863829\n", + "After hill transform: 0.001165715141593143\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 97,452.97\n", + "Adstocked value: 97,453.30\n", + "Saturated value: 0.4272\n", + "Final response: 61048.8812\n", + "Raw spend: 97452.9678524314\n", + "After adstock: 97453.30118576472\n", + "After hill transform: 0.42719133209410703\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,547.89\n", + "Adstocked value: 103,548.22\n", + "Saturated value: 0.9819\n", + "Final response: 65961.5995\n", + "Raw spend: 103547.889854414\n", + "After adstock: 103548.22318774732\n", + "After hill transform: 0.9819289009774844\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,995.78\n", + "Adstocked value: 66,995.95\n", + "Saturated value: 0.9955\n", + "Final response: 27855.7000\n", + "Raw spend: 66995.77664995652\n", + "After adstock: 66995.95312054476\n", + "After hill transform: 0.9954724796407208\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,514.84\n", + "Adstocked value: 17,516.06\n", + "Saturated value: 0.0012\n", + "Final response: 629.6458\n", + "Raw spend: 17514.83576417558\n", + "After adstock: 17516.057986397802\n", + "After hill transform: 0.0011657151415961112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 97,452.97\n", + "Adstocked value: 97,453.30\n", + "Saturated value: 0.4272\n", + "Final response: 61048.8812\n", + "Raw spend: 97452.9678524314\n", + "After adstock: 97453.30118576472\n", + "After hill transform: 0.42719133209410703\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,547.89\n", + "Adstocked value: 103,548.22\n", + "Saturated value: 0.9819\n", + "Final response: 65961.5995\n", + "Raw spend: 103547.889854414\n", + "After adstock: 103548.22318774732\n", + "After hill transform: 0.9819289009774844\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,995.78\n", + "Adstocked value: 66,995.95\n", + "Saturated value: 0.9955\n", + "Final response: 27855.7000\n", + "Raw spend: 66995.77664995652\n", + "After adstock: 66995.95312054476\n", + "After hill transform: 0.9954724796407208\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,514.84\n", + "Adstocked value: 17,516.06\n", + "Saturated value: 0.0012\n", + "Final response: 629.6458\n", + "Raw spend: 17514.835764160678\n", + "After adstock: 17516.0579863829\n", + "After hill transform: 0.001165715141593143\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 97,452.97\n", + "Adstocked value: 97,453.30\n", + "Saturated value: 0.4272\n", + "Final response: 61048.8812\n", + "Raw spend: 97452.9678524463\n", + "After adstock: 97453.30118577962\n", + "After hill transform: 0.42719133209412896\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,547.89\n", + "Adstocked value: 103,548.22\n", + "Saturated value: 0.9819\n", + "Final response: 65961.5995\n", + "Raw spend: 103547.889854414\n", + "After adstock: 103548.22318774732\n", + "After hill transform: 0.9819289009774844\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,995.78\n", + "Adstocked value: 66,995.95\n", + "Saturated value: 0.9955\n", + "Final response: 27855.7000\n", + "Raw spend: 66995.77664995652\n", + "After adstock: 66995.95312054476\n", + "After hill transform: 0.9954724796407208\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,514.84\n", + "Adstocked value: 17,516.06\n", + "Saturated value: 0.0012\n", + "Final response: 629.6458\n", + "Raw spend: 17514.835764160678\n", + "After adstock: 17516.0579863829\n", + "After hill transform: 0.001165715141593143\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 97,452.97\n", + "Adstocked value: 97,453.30\n", + "Saturated value: 0.4272\n", + "Final response: 61048.8812\n", + "Raw spend: 97452.9678524314\n", + "After adstock: 97453.30118576472\n", + "After hill transform: 0.42719133209410703\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,547.89\n", + "Adstocked value: 103,548.22\n", + "Saturated value: 0.9819\n", + "Final response: 65961.5995\n", + "Raw spend: 103547.8898544289\n", + "After adstock: 103548.22318776223\n", + "After hill transform: 0.9819289009774912\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,995.78\n", + "Adstocked value: 66,995.95\n", + "Saturated value: 0.9955\n", + "Final response: 27855.7000\n", + "Raw spend: 66995.77664995652\n", + "After adstock: 66995.95312054476\n", + "After hill transform: 0.9954724796407208\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,514.84\n", + "Adstocked value: 17,516.06\n", + "Saturated value: 0.0012\n", + "Final response: 629.6458\n", + "Raw spend: 17514.835764160678\n", + "After adstock: 17516.0579863829\n", + "After hill transform: 0.001165715141593143\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 97,452.97\n", + "Adstocked value: 97,453.30\n", + "Saturated value: 0.4272\n", + "Final response: 61048.8812\n", + "Raw spend: 97452.9678524314\n", + "After adstock: 97453.30118576472\n", + "After hill transform: 0.42719133209410703\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,547.89\n", + "Adstocked value: 103,548.22\n", + "Saturated value: 0.9819\n", + "Final response: 65961.5995\n", + "Raw spend: 103547.889854414\n", + "After adstock: 103548.22318774732\n", + "After hill transform: 0.9819289009774844\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,995.78\n", + "Adstocked value: 66,995.95\n", + "Saturated value: 0.9955\n", + "Final response: 27855.7000\n", + "Raw spend: 66995.77664997142\n", + "After adstock: 66995.95312055966\n", + "After hill transform: 0.9954724796407236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,514.84\n", + "Adstocked value: 17,516.06\n", + "Saturated value: 0.0012\n", + "Final response: 629.6458\n", + "Raw spend: 17514.835764160678\n", + "After adstock: 17516.0579863829\n", + "After hill transform: 0.001165715141593143\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 97,452.97\n", + "Adstocked value: 97,453.30\n", + "Saturated value: 0.4272\n", + "Final response: 61048.8812\n", + "Raw spend: 97452.9678524314\n", + "After adstock: 97453.30118576472\n", + "After hill transform: 0.42719133209410703\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,547.89\n", + "Adstocked value: 103,548.22\n", + "Saturated value: 0.9819\n", + "Final response: 65961.5995\n", + "Raw spend: 103547.889854414\n", + "After adstock: 103548.22318774732\n", + "After hill transform: 0.9819289009774844\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,995.78\n", + "Adstocked value: 66,995.95\n", + "Saturated value: 0.9955\n", + "Final response: 27855.7000\n", + "Raw spend: 66995.77664995652\n", + "After adstock: 66995.95312054476\n", + "After hill transform: 0.9954724796407208\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,514.84\n", + "Adstocked value: 17,516.06\n", + "Saturated value: 0.0012\n", + "Final response: 629.6458\n", + "Raw spend: 17514.83576417558\n", + "After adstock: 17516.057986397802\n", + "After hill transform: 0.0011657151415961112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 97,452.97\n", + "Adstocked value: 97,453.30\n", + "Saturated value: 0.4272\n", + "Final response: 61048.8812\n", + "Raw spend: 97452.9678524314\n", + "After adstock: 97453.30118576472\n", + "After hill transform: 0.42719133209410703\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,547.89\n", + "Adstocked value: 103,548.22\n", + "Saturated value: 0.9819\n", + "Final response: 65961.5995\n", + "Raw spend: 103547.889854414\n", + "After adstock: 103548.22318774732\n", + "After hill transform: 0.9819289009774844\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,995.78\n", + "Adstocked value: 66,995.95\n", + "Saturated value: 0.9955\n", + "Final response: 27855.7000\n", + "Raw spend: 66995.77664995652\n", + "After adstock: 66995.95312054476\n", + "After hill transform: 0.9954724796407208\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,514.84\n", + "Adstocked value: 17,516.06\n", + "Saturated value: 0.0012\n", + "Final response: 629.6458\n", + "Raw spend: 17514.835764160678\n", + "After adstock: 17516.0579863829\n", + "After hill transform: 0.001165715141593143\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 97,452.97\n", + "Adstocked value: 97,453.30\n", + "Saturated value: 0.4272\n", + "Final response: 61048.8812\n", + "Raw spend: 97452.9678524463\n", + "After adstock: 97453.30118577962\n", + "After hill transform: 0.42719133209412896\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,547.89\n", + "Adstocked value: 103,548.22\n", + "Saturated value: 0.9819\n", + "Final response: 65961.5995\n", + "Raw spend: 103547.889854414\n", + "After adstock: 103548.22318774732\n", + "After hill transform: 0.9819289009774844\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,995.78\n", + "Adstocked value: 66,995.95\n", + "Saturated value: 0.9955\n", + "Final response: 27855.7000\n", + "Raw spend: 66995.77664995652\n", + "After adstock: 66995.95312054476\n", + "After hill transform: 0.9954724796407208\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,514.84\n", + "Adstocked value: 17,516.06\n", + "Saturated value: 0.0012\n", + "Final response: 629.6458\n", + "Raw spend: 17514.835764160678\n", + "After adstock: 17516.0579863829\n", + "After hill transform: 0.001165715141593143\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 97,452.97\n", + "Adstocked value: 97,453.30\n", + "Saturated value: 0.4272\n", + "Final response: 61048.8812\n", + "Raw spend: 97452.9678524314\n", + "After adstock: 97453.30118576472\n", + "After hill transform: 0.42719133209410703\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,547.89\n", + "Adstocked value: 103,548.22\n", + "Saturated value: 0.9819\n", + "Final response: 65961.5995\n", + "Raw spend: 103547.8898544289\n", + "After adstock: 103548.22318776223\n", + "After hill transform: 0.9819289009774912\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,995.78\n", + "Adstocked value: 66,995.95\n", + "Saturated value: 0.9955\n", + "Final response: 27855.7000\n", + "Raw spend: 66995.77664995652\n", + "After adstock: 66995.95312054476\n", + "After hill transform: 0.9954724796407208\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,514.84\n", + "Adstocked value: 17,516.06\n", + "Saturated value: 0.0012\n", + "Final response: 629.6458\n", + "Raw spend: 17514.835764160678\n", + "After adstock: 17516.0579863829\n", + "After hill transform: 0.001165715141593143\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 97,452.97\n", + "Adstocked value: 97,453.30\n", + "Saturated value: 0.4272\n", + "Final response: 61048.8812\n", + "Raw spend: 97452.9678524314\n", + "After adstock: 97453.30118576472\n", + "After hill transform: 0.42719133209410703\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,547.89\n", + "Adstocked value: 103,548.22\n", + "Saturated value: 0.9819\n", + "Final response: 65961.5995\n", + "Raw spend: 103547.889854414\n", + "After adstock: 103548.22318774732\n", + "After hill transform: 0.9819289009774844\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,995.78\n", + "Adstocked value: 66,995.95\n", + "Saturated value: 0.9955\n", + "Final response: 27855.7000\n", + "Raw spend: 66995.77664997142\n", + "After adstock: 66995.95312055966\n", + "After hill transform: 0.9954724796407236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,289.28\n", + "Adstocked value: 17,290.50\n", + "Saturated value: 0.0011\n", + "Final response: 605.6871\n", + "Raw spend: 17289.279378071766\n", + "After adstock: 17290.50160029399\n", + "After hill transform: 0.0011213583813918624\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 97,895.14\n", + "Adstocked value: 97,895.47\n", + "Saturated value: 0.4278\n", + "Final response: 61141.7416\n", + "Raw spend: 97895.13710864255\n", + "After adstock: 97895.47044197588\n", + "After hill transform: 0.42784112545823033\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,265.57\n", + "Adstocked value: 106,265.91\n", + "Saturated value: 0.9831\n", + "Final response: 66040.2795\n", + "Raw spend: 106265.5749063255\n", + "After adstock: 106265.90823965883\n", + "After hill transform: 0.9831001608292176\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 64,314.45\n", + "Adstocked value: 64,314.63\n", + "Saturated value: 0.9949\n", + "Final response: 27840.5698\n", + "Raw spend: 64314.454108544\n", + "After adstock: 64314.63057913224\n", + "After hill transform: 0.9949317733510181\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,289.28\n", + "Adstocked value: 17,290.50\n", + "Saturated value: 0.0011\n", + "Final response: 605.6871\n", + "Raw spend: 17289.279378071766\n", + "After adstock: 17290.50160029399\n", + "After hill transform: 0.0011213583813918624\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 97,895.14\n", + "Adstocked value: 97,895.47\n", + "Saturated value: 0.4278\n", + "Final response: 61141.7416\n", + "Raw spend: 97895.13710864255\n", + "After adstock: 97895.47044197588\n", + "After hill transform: 0.42784112545823033\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,265.57\n", + "Adstocked value: 106,265.91\n", + "Saturated value: 0.9831\n", + "Final response: 66040.2795\n", + "Raw spend: 106265.5749063255\n", + "After adstock: 106265.90823965883\n", + "After hill transform: 0.9831001608292176\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 64,314.45\n", + "Adstocked value: 64,314.63\n", + "Saturated value: 0.9949\n", + "Final response: 27840.5698\n", + "Raw spend: 64314.454108544\n", + "After adstock: 64314.63057913224\n", + "After hill transform: 0.9949317733510181\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,289.28\n", + "Adstocked value: 17,290.50\n", + "Saturated value: 0.0011\n", + "Final response: 605.6871\n", + "Raw spend: 17289.279378086667\n", + "After adstock: 17290.50160030889\n", + "After hill transform: 0.001121358381394755\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 97,895.14\n", + "Adstocked value: 97,895.47\n", + "Saturated value: 0.4278\n", + "Final response: 61141.7416\n", + "Raw spend: 97895.13710864255\n", + "After adstock: 97895.47044197588\n", + "After hill transform: 0.42784112545823033\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,265.57\n", + "Adstocked value: 106,265.91\n", + "Saturated value: 0.9831\n", + "Final response: 66040.2795\n", + "Raw spend: 106265.5749063255\n", + "After adstock: 106265.90823965883\n", + "After hill transform: 0.9831001608292176\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 64,314.45\n", + "Adstocked value: 64,314.63\n", + "Saturated value: 0.9949\n", + "Final response: 27840.5698\n", + "Raw spend: 64314.454108544\n", + "After adstock: 64314.63057913224\n", + "After hill transform: 0.9949317733510181\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,289.28\n", + "Adstocked value: 17,290.50\n", + "Saturated value: 0.0011\n", + "Final response: 605.6871\n", + "Raw spend: 17289.279378071766\n", + "After adstock: 17290.50160029399\n", + "After hill transform: 0.0011213583813918624\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 97,895.14\n", + "Adstocked value: 97,895.47\n", + "Saturated value: 0.4278\n", + "Final response: 61141.7416\n", + "Raw spend: 97895.13710865745\n", + "After adstock: 97895.47044199078\n", + "After hill transform: 0.4278411254582522\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,265.57\n", + "Adstocked value: 106,265.91\n", + "Saturated value: 0.9831\n", + "Final response: 66040.2795\n", + "Raw spend: 106265.5749063255\n", + "After adstock: 106265.90823965883\n", + "After hill transform: 0.9831001608292176\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 64,314.45\n", + "Adstocked value: 64,314.63\n", + "Saturated value: 0.9949\n", + "Final response: 27840.5698\n", + "Raw spend: 64314.454108544\n", + "After adstock: 64314.63057913224\n", + "After hill transform: 0.9949317733510181\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,289.28\n", + "Adstocked value: 17,290.50\n", + "Saturated value: 0.0011\n", + "Final response: 605.6871\n", + "Raw spend: 17289.279378071766\n", + "After adstock: 17290.50160029399\n", + "After hill transform: 0.0011213583813918624\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 97,895.14\n", + "Adstocked value: 97,895.47\n", + "Saturated value: 0.4278\n", + "Final response: 61141.7416\n", + "Raw spend: 97895.13710864255\n", + "After adstock: 97895.47044197588\n", + "After hill transform: 0.42784112545823033\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,265.57\n", + "Adstocked value: 106,265.91\n", + "Saturated value: 0.9831\n", + "Final response: 66040.2795\n", + "Raw spend: 106265.57490634041\n", + "After adstock: 106265.90823967374\n", + "After hill transform: 0.9831001608292238\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 64,314.45\n", + "Adstocked value: 64,314.63\n", + "Saturated value: 0.9949\n", + "Final response: 27840.5698\n", + "Raw spend: 64314.454108544\n", + "After adstock: 64314.63057913224\n", + "After hill transform: 0.9949317733510181\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,289.28\n", + "Adstocked value: 17,290.50\n", + "Saturated value: 0.0011\n", + "Final response: 605.6871\n", + "Raw spend: 17289.279378071766\n", + "After adstock: 17290.50160029399\n", + "After hill transform: 0.0011213583813918624\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 97,895.14\n", + "Adstocked value: 97,895.47\n", + "Saturated value: 0.4278\n", + "Final response: 61141.7416\n", + "Raw spend: 97895.13710864255\n", + "After adstock: 97895.47044197588\n", + "After hill transform: 0.42784112545823033\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,265.57\n", + "Adstocked value: 106,265.91\n", + "Saturated value: 0.9831\n", + "Final response: 66040.2795\n", + "Raw spend: 106265.5749063255\n", + "After adstock: 106265.90823965883\n", + "After hill transform: 0.9831001608292176\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 64,314.45\n", + "Adstocked value: 64,314.63\n", + "Saturated value: 0.9949\n", + "Final response: 27840.5698\n", + "Raw spend: 64314.4541085589\n", + "After adstock: 64314.63057914714\n", + "After hill transform: 0.9949317733510213\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,289.28\n", + "Adstocked value: 17,290.50\n", + "Saturated value: 0.0011\n", + "Final response: 605.6871\n", + "Raw spend: 17289.279378071766\n", + "After adstock: 17290.50160029399\n", + "After hill transform: 0.0011213583813918624\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 97,895.14\n", + "Adstocked value: 97,895.47\n", + "Saturated value: 0.4278\n", + "Final response: 61141.7416\n", + "Raw spend: 97895.13710864255\n", + "After adstock: 97895.47044197588\n", + "After hill transform: 0.42784112545823033\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,265.57\n", + "Adstocked value: 106,265.91\n", + "Saturated value: 0.9831\n", + "Final response: 66040.2795\n", + "Raw spend: 106265.5749063255\n", + "After adstock: 106265.90823965883\n", + "After hill transform: 0.9831001608292176\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 64,314.45\n", + "Adstocked value: 64,314.63\n", + "Saturated value: 0.9949\n", + "Final response: 27840.5698\n", + "Raw spend: 64314.454108544\n", + "After adstock: 64314.63057913224\n", + "After hill transform: 0.9949317733510181\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,289.28\n", + "Adstocked value: 17,290.50\n", + "Saturated value: 0.0011\n", + "Final response: 605.6871\n", + "Raw spend: 17289.279378086667\n", + "After adstock: 17290.50160030889\n", + "After hill transform: 0.001121358381394755\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 97,895.14\n", + "Adstocked value: 97,895.47\n", + "Saturated value: 0.4278\n", + "Final response: 61141.7416\n", + "Raw spend: 97895.13710864255\n", + "After adstock: 97895.47044197588\n", + "After hill transform: 0.42784112545823033\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,265.57\n", + "Adstocked value: 106,265.91\n", + "Saturated value: 0.9831\n", + "Final response: 66040.2795\n", + "Raw spend: 106265.5749063255\n", + "After adstock: 106265.90823965883\n", + "After hill transform: 0.9831001608292176\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 64,314.45\n", + "Adstocked value: 64,314.63\n", + "Saturated value: 0.9949\n", + "Final response: 27840.5698\n", + "Raw spend: 64314.454108544\n", + "After adstock: 64314.63057913224\n", + "After hill transform: 0.9949317733510181\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,289.28\n", + "Adstocked value: 17,290.50\n", + "Saturated value: 0.0011\n", + "Final response: 605.6871\n", + "Raw spend: 17289.279378071766\n", + "After adstock: 17290.50160029399\n", + "After hill transform: 0.0011213583813918624\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 97,895.14\n", + "Adstocked value: 97,895.47\n", + "Saturated value: 0.4278\n", + "Final response: 61141.7416\n", + "Raw spend: 97895.13710865745\n", + "After adstock: 97895.47044199078\n", + "After hill transform: 0.4278411254582522\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,265.57\n", + "Adstocked value: 106,265.91\n", + "Saturated value: 0.9831\n", + "Final response: 66040.2795\n", + "Raw spend: 106265.5749063255\n", + "After adstock: 106265.90823965883\n", + "After hill transform: 0.9831001608292176\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 64,314.45\n", + "Adstocked value: 64,314.63\n", + "Saturated value: 0.9949\n", + "Final response: 27840.5698\n", + "Raw spend: 64314.454108544\n", + "After adstock: 64314.63057913224\n", + "After hill transform: 0.9949317733510181\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,289.28\n", + "Adstocked value: 17,290.50\n", + "Saturated value: 0.0011\n", + "Final response: 605.6871\n", + "Raw spend: 17289.279378071766\n", + "After adstock: 17290.50160029399\n", + "After hill transform: 0.0011213583813918624\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 97,895.14\n", + "Adstocked value: 97,895.47\n", + "Saturated value: 0.4278\n", + "Final response: 61141.7416\n", + "Raw spend: 97895.13710864255\n", + "After adstock: 97895.47044197588\n", + "After hill transform: 0.42784112545823033\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,265.57\n", + "Adstocked value: 106,265.91\n", + "Saturated value: 0.9831\n", + "Final response: 66040.2795\n", + "Raw spend: 106265.57490634041\n", + "After adstock: 106265.90823967374\n", + "After hill transform: 0.9831001608292238\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 64,314.45\n", + "Adstocked value: 64,314.63\n", + "Saturated value: 0.9949\n", + "Final response: 27840.5698\n", + "Raw spend: 64314.454108544\n", + "After adstock: 64314.63057913224\n", + "After hill transform: 0.9949317733510181\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,289.28\n", + "Adstocked value: 17,290.50\n", + "Saturated value: 0.0011\n", + "Final response: 605.6871\n", + "Raw spend: 17289.279378071766\n", + "After adstock: 17290.50160029399\n", + "After hill transform: 0.0011213583813918624\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 97,895.14\n", + "Adstocked value: 97,895.47\n", + "Saturated value: 0.4278\n", + "Final response: 61141.7416\n", + "Raw spend: 97895.13710864255\n", + "After adstock: 97895.47044197588\n", + "After hill transform: 0.42784112545823033\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,265.57\n", + "Adstocked value: 106,265.91\n", + "Saturated value: 0.9831\n", + "Final response: 66040.2795\n", + "Raw spend: 106265.5749063255\n", + "After adstock: 106265.90823965883\n", + "After hill transform: 0.9831001608292176\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 64,314.45\n", + "Adstocked value: 64,314.63\n", + "Saturated value: 0.9949\n", + "Final response: 27840.5698\n", + "Raw spend: 64314.4541085589\n", + "After adstock: 64314.63057914714\n", + "After hill transform: 0.9949317733510213\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,142.07\n", + "Adstocked value: 17,143.29\n", + "Saturated value: 0.0011\n", + "Final response: 590.3820\n", + "Raw spend: 17142.069954177736\n", + "After adstock: 17143.29217639996\n", + "After hill transform: 0.0010930228164501082\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 98,100.25\n", + "Adstocked value: 98,100.59\n", + "Saturated value: 0.4281\n", + "Final response: 61184.6881\n", + "Raw spend: 98100.2538990089\n", + "After adstock: 98100.58723234222\n", + "After hill transform: 0.42814164489878154\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 62,644.10\n", + "Adstocked value: 62,644.28\n", + "Saturated value: 0.9945\n", + "Final response: 27829.8831\n", + "Raw spend: 62644.09992378905\n", + "After adstock: 62644.27639437729\n", + "After hill transform: 0.9945498658195343\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,142.07\n", + "Adstocked value: 17,143.29\n", + "Saturated value: 0.0011\n", + "Final response: 590.3820\n", + "Raw spend: 17142.069954177736\n", + "After adstock: 17143.29217639996\n", + "After hill transform: 0.0010930228164501082\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 98,100.25\n", + "Adstocked value: 98,100.59\n", + "Saturated value: 0.4281\n", + "Final response: 61184.6881\n", + "Raw spend: 98100.2538990089\n", + "After adstock: 98100.58723234222\n", + "After hill transform: 0.42814164489878154\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 62,644.10\n", + "Adstocked value: 62,644.28\n", + "Saturated value: 0.9945\n", + "Final response: 27829.8831\n", + "Raw spend: 62644.09992378905\n", + "After adstock: 62644.27639437729\n", + "After hill transform: 0.9945498658195343\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,142.07\n", + "Adstocked value: 17,143.29\n", + "Saturated value: 0.0011\n", + "Final response: 590.3820\n", + "Raw spend: 17142.069954192637\n", + "After adstock: 17143.29217641486\n", + "After hill transform: 0.001093022816452952\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 98,100.25\n", + "Adstocked value: 98,100.59\n", + "Saturated value: 0.4281\n", + "Final response: 61184.6881\n", + "Raw spend: 98100.2538990089\n", + "After adstock: 98100.58723234222\n", + "After hill transform: 0.42814164489878154\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 62,644.10\n", + "Adstocked value: 62,644.28\n", + "Saturated value: 0.9945\n", + "Final response: 27829.8831\n", + "Raw spend: 62644.09992378905\n", + "After adstock: 62644.27639437729\n", + "After hill transform: 0.9945498658195343\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,142.07\n", + "Adstocked value: 17,143.29\n", + "Saturated value: 0.0011\n", + "Final response: 590.3820\n", + "Raw spend: 17142.069954177736\n", + "After adstock: 17143.29217639996\n", + "After hill transform: 0.0010930228164501082\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 98,100.25\n", + "Adstocked value: 98,100.59\n", + "Saturated value: 0.4281\n", + "Final response: 61184.6881\n", + "Raw spend: 98100.2538990238\n", + "After adstock: 98100.58723235712\n", + "After hill transform: 0.42814164489880335\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 62,644.10\n", + "Adstocked value: 62,644.28\n", + "Saturated value: 0.9945\n", + "Final response: 27829.8831\n", + "Raw spend: 62644.09992378905\n", + "After adstock: 62644.27639437729\n", + "After hill transform: 0.9945498658195343\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,142.07\n", + "Adstocked value: 17,143.29\n", + "Saturated value: 0.0011\n", + "Final response: 590.3820\n", + "Raw spend: 17142.069954177736\n", + "After adstock: 17143.29217639996\n", + "After hill transform: 0.0010930228164501082\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 98,100.25\n", + "Adstocked value: 98,100.59\n", + "Saturated value: 0.4281\n", + "Final response: 61184.6881\n", + "Raw spend: 98100.2538990089\n", + "After adstock: 98100.58723234222\n", + "After hill transform: 0.42814164489878154\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 62,644.10\n", + "Adstocked value: 62,644.28\n", + "Saturated value: 0.9945\n", + "Final response: 27829.8831\n", + "Raw spend: 62644.09992378905\n", + "After adstock: 62644.27639437729\n", + "After hill transform: 0.9945498658195343\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,142.07\n", + "Adstocked value: 17,143.29\n", + "Saturated value: 0.0011\n", + "Final response: 590.3820\n", + "Raw spend: 17142.069954177736\n", + "After adstock: 17143.29217639996\n", + "After hill transform: 0.0010930228164501082\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 98,100.25\n", + "Adstocked value: 98,100.59\n", + "Saturated value: 0.4281\n", + "Final response: 61184.6881\n", + "Raw spend: 98100.2538990089\n", + "After adstock: 98100.58723234222\n", + "After hill transform: 0.42814164489878154\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 62,644.10\n", + "Adstocked value: 62,644.28\n", + "Saturated value: 0.9945\n", + "Final response: 27829.8831\n", + "Raw spend: 62644.09992380395\n", + "After adstock: 62644.27639439219\n", + "After hill transform: 0.9945498658195379\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,142.07\n", + "Adstocked value: 17,143.29\n", + "Saturated value: 0.0011\n", + "Final response: 590.3820\n", + "Raw spend: 17142.069954177736\n", + "After adstock: 17143.29217639996\n", + "After hill transform: 0.0010930228164501082\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 98,100.25\n", + "Adstocked value: 98,100.59\n", + "Saturated value: 0.4281\n", + "Final response: 61184.6881\n", + "Raw spend: 98100.2538990089\n", + "After adstock: 98100.58723234222\n", + "After hill transform: 0.42814164489878154\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 62,644.10\n", + "Adstocked value: 62,644.28\n", + "Saturated value: 0.9945\n", + "Final response: 27829.8831\n", + "Raw spend: 62644.09992378905\n", + "After adstock: 62644.27639437729\n", + "After hill transform: 0.9945498658195343\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,142.07\n", + "Adstocked value: 17,143.29\n", + "Saturated value: 0.0011\n", + "Final response: 590.3820\n", + "Raw spend: 17142.069954192637\n", + "After adstock: 17143.29217641486\n", + "After hill transform: 0.001093022816452952\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 98,100.25\n", + "Adstocked value: 98,100.59\n", + "Saturated value: 0.4281\n", + "Final response: 61184.6881\n", + "Raw spend: 98100.2538990089\n", + "After adstock: 98100.58723234222\n", + "After hill transform: 0.42814164489878154\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 62,644.10\n", + "Adstocked value: 62,644.28\n", + "Saturated value: 0.9945\n", + "Final response: 27829.8831\n", + "Raw spend: 62644.09992378905\n", + "After adstock: 62644.27639437729\n", + "After hill transform: 0.9945498658195343\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,142.07\n", + "Adstocked value: 17,143.29\n", + "Saturated value: 0.0011\n", + "Final response: 590.3820\n", + "Raw spend: 17142.069954177736\n", + "After adstock: 17143.29217639996\n", + "After hill transform: 0.0010930228164501082\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 98,100.25\n", + "Adstocked value: 98,100.59\n", + "Saturated value: 0.4281\n", + "Final response: 61184.6881\n", + "Raw spend: 98100.2538990238\n", + "After adstock: 98100.58723235712\n", + "After hill transform: 0.42814164489880335\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 62,644.10\n", + "Adstocked value: 62,644.28\n", + "Saturated value: 0.9945\n", + "Final response: 27829.8831\n", + "Raw spend: 62644.09992378905\n", + "After adstock: 62644.27639437729\n", + "After hill transform: 0.9945498658195343\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,142.07\n", + "Adstocked value: 17,143.29\n", + "Saturated value: 0.0011\n", + "Final response: 590.3820\n", + "Raw spend: 17142.069954177736\n", + "After adstock: 17143.29217639996\n", + "After hill transform: 0.0010930228164501082\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 98,100.25\n", + "Adstocked value: 98,100.59\n", + "Saturated value: 0.4281\n", + "Final response: 61184.6881\n", + "Raw spend: 98100.2538990089\n", + "After adstock: 98100.58723234222\n", + "After hill transform: 0.42814164489878154\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 62,644.10\n", + "Adstocked value: 62,644.28\n", + "Saturated value: 0.9945\n", + "Final response: 27829.8831\n", + "Raw spend: 62644.09992378905\n", + "After adstock: 62644.27639437729\n", + "After hill transform: 0.9945498658195343\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,142.07\n", + "Adstocked value: 17,143.29\n", + "Saturated value: 0.0011\n", + "Final response: 590.3820\n", + "Raw spend: 17142.069954177736\n", + "After adstock: 17143.29217639996\n", + "After hill transform: 0.0010930228164501082\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 98,100.25\n", + "Adstocked value: 98,100.59\n", + "Saturated value: 0.4281\n", + "Final response: 61184.6881\n", + "Raw spend: 98100.2538990089\n", + "After adstock: 98100.58723234222\n", + "After hill transform: 0.42814164489878154\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 62,644.10\n", + "Adstocked value: 62,644.28\n", + "Saturated value: 0.9945\n", + "Final response: 27829.8831\n", + "Raw spend: 62644.09992380395\n", + "After adstock: 62644.27639439219\n", + "After hill transform: 0.9945498658195379\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,282.10\n", + "Adstocked value: 17,283.32\n", + "Saturated value: 0.0011\n", + "Final response: 604.9347\n", + "Raw spend: 17282.101332051036\n", + "After adstock: 17283.32355427326\n", + "After hill transform: 0.0011199655218988615\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 99,223.47\n", + "Adstocked value: 99,223.80\n", + "Saturated value: 0.4298\n", + "Final response: 61418.4138\n", + "Raw spend: 99223.47056777266\n", + "After adstock: 99223.80390110599\n", + "After hill transform: 0.4297771472049115\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 61,832.34\n", + "Adstocked value: 61,832.52\n", + "Saturated value: 0.9944\n", + "Final response: 27824.2931\n", + "Raw spend: 61832.33859023254\n", + "After adstock: 61832.51506082078\n", + "After hill transform: 0.9943500975217849\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,282.10\n", + "Adstocked value: 17,283.32\n", + "Saturated value: 0.0011\n", + "Final response: 604.9347\n", + "Raw spend: 17282.101332051036\n", + "After adstock: 17283.32355427326\n", + "After hill transform: 0.0011199655218988615\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 99,223.47\n", + "Adstocked value: 99,223.80\n", + "Saturated value: 0.4298\n", + "Final response: 61418.4138\n", + "Raw spend: 99223.47056777266\n", + "After adstock: 99223.80390110599\n", + "After hill transform: 0.4297771472049115\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 61,832.34\n", + "Adstocked value: 61,832.52\n", + "Saturated value: 0.9944\n", + "Final response: 27824.2931\n", + "Raw spend: 61832.33859023254\n", + "After adstock: 61832.51506082078\n", + "After hill transform: 0.9943500975217849\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,282.10\n", + "Adstocked value: 17,283.32\n", + "Saturated value: 0.0011\n", + "Final response: 604.9347\n", + "Raw spend: 17282.101332065937\n", + "After adstock: 17283.32355428816\n", + "After hill transform: 0.0011199655219017517\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 99,223.47\n", + "Adstocked value: 99,223.80\n", + "Saturated value: 0.4298\n", + "Final response: 61418.4138\n", + "Raw spend: 99223.47056777266\n", + "After adstock: 99223.80390110599\n", + "After hill transform: 0.4297771472049115\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 61,832.34\n", + "Adstocked value: 61,832.52\n", + "Saturated value: 0.9944\n", + "Final response: 27824.2931\n", + "Raw spend: 61832.33859023254\n", + "After adstock: 61832.51506082078\n", + "After hill transform: 0.9943500975217849\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,282.10\n", + "Adstocked value: 17,283.32\n", + "Saturated value: 0.0011\n", + "Final response: 604.9347\n", + "Raw spend: 17282.101332051036\n", + "After adstock: 17283.32355427326\n", + "After hill transform: 0.0011199655218988615\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 99,223.47\n", + "Adstocked value: 99,223.80\n", + "Saturated value: 0.4298\n", + "Final response: 61418.4138\n", + "Raw spend: 99223.47056778756\n", + "After adstock: 99223.80390112089\n", + "After hill transform: 0.4297771472049331\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 61,832.34\n", + "Adstocked value: 61,832.52\n", + "Saturated value: 0.9944\n", + "Final response: 27824.2931\n", + "Raw spend: 61832.33859023254\n", + "After adstock: 61832.51506082078\n", + "After hill transform: 0.9943500975217849\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,282.10\n", + "Adstocked value: 17,283.32\n", + "Saturated value: 0.0011\n", + "Final response: 604.9347\n", + "Raw spend: 17282.101332051036\n", + "After adstock: 17283.32355427326\n", + "After hill transform: 0.0011199655218988615\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 99,223.47\n", + "Adstocked value: 99,223.80\n", + "Saturated value: 0.4298\n", + "Final response: 61418.4138\n", + "Raw spend: 99223.47056777266\n", + "After adstock: 99223.80390110599\n", + "After hill transform: 0.4297771472049115\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 61,832.34\n", + "Adstocked value: 61,832.52\n", + "Saturated value: 0.9944\n", + "Final response: 27824.2931\n", + "Raw spend: 61832.33859023254\n", + "After adstock: 61832.51506082078\n", + "After hill transform: 0.9943500975217849\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,282.10\n", + "Adstocked value: 17,283.32\n", + "Saturated value: 0.0011\n", + "Final response: 604.9347\n", + "Raw spend: 17282.101332051036\n", + "After adstock: 17283.32355427326\n", + "After hill transform: 0.0011199655218988615\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 99,223.47\n", + "Adstocked value: 99,223.80\n", + "Saturated value: 0.4298\n", + "Final response: 61418.4138\n", + "Raw spend: 99223.47056777266\n", + "After adstock: 99223.80390110599\n", + "After hill transform: 0.4297771472049115\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 61,832.34\n", + "Adstocked value: 61,832.52\n", + "Saturated value: 0.9944\n", + "Final response: 27824.2931\n", + "Raw spend: 61832.33859024744\n", + "After adstock: 61832.51506083568\n", + "After hill transform: 0.9943500975217887\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,282.10\n", + "Adstocked value: 17,283.32\n", + "Saturated value: 0.0011\n", + "Final response: 604.9347\n", + "Raw spend: 17282.101332051036\n", + "After adstock: 17283.32355427326\n", + "After hill transform: 0.0011199655218988615\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 99,223.47\n", + "Adstocked value: 99,223.80\n", + "Saturated value: 0.4298\n", + "Final response: 61418.4138\n", + "Raw spend: 99223.47056777266\n", + "After adstock: 99223.80390110599\n", + "After hill transform: 0.4297771472049115\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 61,832.34\n", + "Adstocked value: 61,832.52\n", + "Saturated value: 0.9944\n", + "Final response: 27824.2931\n", + "Raw spend: 61832.33859023254\n", + "After adstock: 61832.51506082078\n", + "After hill transform: 0.9943500975217849\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,282.10\n", + "Adstocked value: 17,283.32\n", + "Saturated value: 0.0011\n", + "Final response: 604.9347\n", + "Raw spend: 17282.101332065937\n", + "After adstock: 17283.32355428816\n", + "After hill transform: 0.0011199655219017517\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 99,223.47\n", + "Adstocked value: 99,223.80\n", + "Saturated value: 0.4298\n", + "Final response: 61418.4138\n", + "Raw spend: 99223.47056777266\n", + "After adstock: 99223.80390110599\n", + "After hill transform: 0.4297771472049115\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 61,832.34\n", + "Adstocked value: 61,832.52\n", + "Saturated value: 0.9944\n", + "Final response: 27824.2931\n", + "Raw spend: 61832.33859023254\n", + "After adstock: 61832.51506082078\n", + "After hill transform: 0.9943500975217849\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,282.10\n", + "Adstocked value: 17,283.32\n", + "Saturated value: 0.0011\n", + "Final response: 604.9347\n", + "Raw spend: 17282.101332051036\n", + "After adstock: 17283.32355427326\n", + "After hill transform: 0.0011199655218988615\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 99,223.47\n", + "Adstocked value: 99,223.80\n", + "Saturated value: 0.4298\n", + "Final response: 61418.4138\n", + "Raw spend: 99223.47056778756\n", + "After adstock: 99223.80390112089\n", + "After hill transform: 0.4297771472049331\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 61,832.34\n", + "Adstocked value: 61,832.52\n", + "Saturated value: 0.9944\n", + "Final response: 27824.2931\n", + "Raw spend: 61832.33859023254\n", + "After adstock: 61832.51506082078\n", + "After hill transform: 0.9943500975217849\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,282.10\n", + "Adstocked value: 17,283.32\n", + "Saturated value: 0.0011\n", + "Final response: 604.9347\n", + "Raw spend: 17282.101332051036\n", + "After adstock: 17283.32355427326\n", + "After hill transform: 0.0011199655218988615\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 99,223.47\n", + "Adstocked value: 99,223.80\n", + "Saturated value: 0.4298\n", + "Final response: 61418.4138\n", + "Raw spend: 99223.47056777266\n", + "After adstock: 99223.80390110599\n", + "After hill transform: 0.4297771472049115\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 61,832.34\n", + "Adstocked value: 61,832.52\n", + "Saturated value: 0.9944\n", + "Final response: 27824.2931\n", + "Raw spend: 61832.33859023254\n", + "After adstock: 61832.51506082078\n", + "After hill transform: 0.9943500975217849\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,282.10\n", + "Adstocked value: 17,283.32\n", + "Saturated value: 0.0011\n", + "Final response: 604.9347\n", + "Raw spend: 17282.101332051036\n", + "After adstock: 17283.32355427326\n", + "After hill transform: 0.0011199655218988615\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 99,223.47\n", + "Adstocked value: 99,223.80\n", + "Saturated value: 0.4298\n", + "Final response: 61418.4138\n", + "Raw spend: 99223.47056777266\n", + "After adstock: 99223.80390110599\n", + "After hill transform: 0.4297771472049115\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 61,832.34\n", + "Adstocked value: 61,832.52\n", + "Saturated value: 0.9944\n", + "Final response: 27824.2931\n", + "Raw spend: 61832.33859024744\n", + "After adstock: 61832.51506083568\n", + "After hill transform: 0.9943500975217887\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,922.11\n", + "Adstocked value: 17,923.34\n", + "Saturated value: 0.0012\n", + "Final response: 674.4874\n", + "Raw spend: 17922.113713696785\n", + "After adstock: 17923.335935919007\n", + "After hill transform: 0.0012487340583217706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 104,331.47\n", + "Adstocked value: 104,331.81\n", + "Saturated value: 0.4370\n", + "Final response: 62451.5340\n", + "Raw spend: 104331.4746780064\n", + "After adstock: 104331.80801133973\n", + "After hill transform: 0.43700643609886547\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 58,122.83\n", + "Adstocked value: 58,123.00\n", + "Saturated value: 0.9933\n", + "Final response: 27794.8754\n", + "Raw spend: 58122.82790714342\n", + "After adstock: 58123.00437773166\n", + "After hill transform: 0.9932988033719107\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,922.11\n", + "Adstocked value: 17,923.34\n", + "Saturated value: 0.0012\n", + "Final response: 674.4874\n", + "Raw spend: 17922.113713696785\n", + "After adstock: 17923.335935919007\n", + "After hill transform: 0.0012487340583217706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 104,331.47\n", + "Adstocked value: 104,331.81\n", + "Saturated value: 0.4370\n", + "Final response: 62451.5340\n", + "Raw spend: 104331.4746780064\n", + "After adstock: 104331.80801133973\n", + "After hill transform: 0.43700643609886547\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 58,122.83\n", + "Adstocked value: 58,123.00\n", + "Saturated value: 0.9933\n", + "Final response: 27794.8754\n", + "Raw spend: 58122.82790714342\n", + "After adstock: 58123.00437773166\n", + "After hill transform: 0.9932988033719107\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,922.11\n", + "Adstocked value: 17,923.34\n", + "Saturated value: 0.0012\n", + "Final response: 674.4874\n", + "Raw spend: 17922.113713711686\n", + "After adstock: 17923.33593593391\n", + "After hill transform: 0.0012487340583248775\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 104,331.47\n", + "Adstocked value: 104,331.81\n", + "Saturated value: 0.4370\n", + "Final response: 62451.5340\n", + "Raw spend: 104331.4746780064\n", + "After adstock: 104331.80801133973\n", + "After hill transform: 0.43700643609886547\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 58,122.83\n", + "Adstocked value: 58,123.00\n", + "Saturated value: 0.9933\n", + "Final response: 27794.8754\n", + "Raw spend: 58122.82790714342\n", + "After adstock: 58123.00437773166\n", + "After hill transform: 0.9932988033719107\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,922.11\n", + "Adstocked value: 17,923.34\n", + "Saturated value: 0.0012\n", + "Final response: 674.4874\n", + "Raw spend: 17922.113713696785\n", + "After adstock: 17923.335935919007\n", + "After hill transform: 0.0012487340583217706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 104,331.47\n", + "Adstocked value: 104,331.81\n", + "Saturated value: 0.4370\n", + "Final response: 62451.5340\n", + "Raw spend: 104331.4746780213\n", + "After adstock: 104331.80801135463\n", + "After hill transform: 0.4370064360988861\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 58,122.83\n", + "Adstocked value: 58,123.00\n", + "Saturated value: 0.9933\n", + "Final response: 27794.8754\n", + "Raw spend: 58122.82790714342\n", + "After adstock: 58123.00437773166\n", + "After hill transform: 0.9932988033719107\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,922.11\n", + "Adstocked value: 17,923.34\n", + "Saturated value: 0.0012\n", + "Final response: 674.4874\n", + "Raw spend: 17922.113713696785\n", + "After adstock: 17923.335935919007\n", + "After hill transform: 0.0012487340583217706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 104,331.47\n", + "Adstocked value: 104,331.81\n", + "Saturated value: 0.4370\n", + "Final response: 62451.5340\n", + "Raw spend: 104331.4746780064\n", + "After adstock: 104331.80801133973\n", + "After hill transform: 0.43700643609886547\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 58,122.83\n", + "Adstocked value: 58,123.00\n", + "Saturated value: 0.9933\n", + "Final response: 27794.8754\n", + "Raw spend: 58122.82790714342\n", + "After adstock: 58123.00437773166\n", + "After hill transform: 0.9932988033719107\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,922.11\n", + "Adstocked value: 17,923.34\n", + "Saturated value: 0.0012\n", + "Final response: 674.4874\n", + "Raw spend: 17922.113713696785\n", + "After adstock: 17923.335935919007\n", + "After hill transform: 0.0012487340583217706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 104,331.47\n", + "Adstocked value: 104,331.81\n", + "Saturated value: 0.4370\n", + "Final response: 62451.5340\n", + "Raw spend: 104331.4746780064\n", + "After adstock: 104331.80801133973\n", + "After hill transform: 0.43700643609886547\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 58,122.83\n", + "Adstocked value: 58,123.00\n", + "Saturated value: 0.9933\n", + "Final response: 27794.8754\n", + "Raw spend: 58122.827907158324\n", + "After adstock: 58123.00437774656\n", + "After hill transform: 0.9932988033719153\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,922.11\n", + "Adstocked value: 17,923.34\n", + "Saturated value: 0.0012\n", + "Final response: 674.4874\n", + "Raw spend: 17922.113713696785\n", + "After adstock: 17923.335935919007\n", + "After hill transform: 0.0012487340583217706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 104,331.47\n", + "Adstocked value: 104,331.81\n", + "Saturated value: 0.4370\n", + "Final response: 62451.5340\n", + "Raw spend: 104331.4746780064\n", + "After adstock: 104331.80801133973\n", + "After hill transform: 0.43700643609886547\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 58,122.83\n", + "Adstocked value: 58,123.00\n", + "Saturated value: 0.9933\n", + "Final response: 27794.8754\n", + "Raw spend: 58122.82790714342\n", + "After adstock: 58123.00437773166\n", + "After hill transform: 0.9932988033719107\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,922.11\n", + "Adstocked value: 17,923.34\n", + "Saturated value: 0.0012\n", + "Final response: 674.4874\n", + "Raw spend: 17922.113713711686\n", + "After adstock: 17923.33593593391\n", + "After hill transform: 0.0012487340583248775\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 104,331.47\n", + "Adstocked value: 104,331.81\n", + "Saturated value: 0.4370\n", + "Final response: 62451.5340\n", + "Raw spend: 104331.4746780064\n", + "After adstock: 104331.80801133973\n", + "After hill transform: 0.43700643609886547\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 58,122.83\n", + "Adstocked value: 58,123.00\n", + "Saturated value: 0.9933\n", + "Final response: 27794.8754\n", + "Raw spend: 58122.82790714342\n", + "After adstock: 58123.00437773166\n", + "After hill transform: 0.9932988033719107\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,922.11\n", + "Adstocked value: 17,923.34\n", + "Saturated value: 0.0012\n", + "Final response: 674.4874\n", + "Raw spend: 17922.113713696785\n", + "After adstock: 17923.335935919007\n", + "After hill transform: 0.0012487340583217706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 104,331.47\n", + "Adstocked value: 104,331.81\n", + "Saturated value: 0.4370\n", + "Final response: 62451.5340\n", + "Raw spend: 104331.4746780213\n", + "After adstock: 104331.80801135463\n", + "After hill transform: 0.4370064360988861\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 58,122.83\n", + "Adstocked value: 58,123.00\n", + "Saturated value: 0.9933\n", + "Final response: 27794.8754\n", + "Raw spend: 58122.82790714342\n", + "After adstock: 58123.00437773166\n", + "After hill transform: 0.9932988033719107\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,922.11\n", + "Adstocked value: 17,923.34\n", + "Saturated value: 0.0012\n", + "Final response: 674.4874\n", + "Raw spend: 17922.113713696785\n", + "After adstock: 17923.335935919007\n", + "After hill transform: 0.0012487340583217706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 104,331.47\n", + "Adstocked value: 104,331.81\n", + "Saturated value: 0.4370\n", + "Final response: 62451.5340\n", + "Raw spend: 104331.4746780064\n", + "After adstock: 104331.80801133973\n", + "After hill transform: 0.43700643609886547\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 58,122.83\n", + "Adstocked value: 58,123.00\n", + "Saturated value: 0.9933\n", + "Final response: 27794.8754\n", + "Raw spend: 58122.82790714342\n", + "After adstock: 58123.00437773166\n", + "After hill transform: 0.9932988033719107\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 17,922.11\n", + "Adstocked value: 17,923.34\n", + "Saturated value: 0.0012\n", + "Final response: 674.4874\n", + "Raw spend: 17922.113713696785\n", + "After adstock: 17923.335935919007\n", + "After hill transform: 0.0012487340583217706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 104,331.47\n", + "Adstocked value: 104,331.81\n", + "Saturated value: 0.4370\n", + "Final response: 62451.5340\n", + "Raw spend: 104331.4746780064\n", + "After adstock: 104331.80801133973\n", + "After hill transform: 0.43700643609886547\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 58,122.83\n", + "Adstocked value: 58,123.00\n", + "Saturated value: 0.9933\n", + "Final response: 27794.8754\n", + "Raw spend: 58122.827907158324\n", + "After adstock: 58123.00437774656\n", + "After hill transform: 0.9932988033719153\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 27,684.49\n", + "Adstocked value: 27,685.71\n", + "Saturated value: 0.0046\n", + "Final response: 2473.9665\n", + "Raw spend: 27684.48565315689\n", + "After adstock: 27685.707875379114\n", + "After hill transform: 0.004580258056654995\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 150,390.97\n", + "Adstocked value: 150,391.30\n", + "Saturated value: 0.4903\n", + "Final response: 70065.3840\n", + "Raw spend: 150390.9661416691\n", + "After adstock: 150391.29947500245\n", + "After hill transform: 0.4902845736775545\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,441.10\n", + "Adstocked value: 70,441.44\n", + "Saturated value: 0.9517\n", + "Final response: 63931.5082\n", + "Raw spend: 70441.10174026081\n", + "After adstock: 70441.43507359414\n", + "After hill transform: 0.9517082061995416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 56,670.26\n", + "Adstocked value: 56,670.44\n", + "Saturated value: 0.9928\n", + "Final response: 27781.3285\n", + "Raw spend: 56670.261641247576\n", + "After adstock: 56670.438111835814\n", + "After hill transform: 0.9928146819820143\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 27,684.49\n", + "Adstocked value: 27,685.71\n", + "Saturated value: 0.0046\n", + "Final response: 2473.9665\n", + "Raw spend: 27684.48565315689\n", + "After adstock: 27685.707875379114\n", + "After hill transform: 0.004580258056654995\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 150,390.97\n", + "Adstocked value: 150,391.30\n", + "Saturated value: 0.4903\n", + "Final response: 70065.3840\n", + "Raw spend: 150390.9661416691\n", + "After adstock: 150391.29947500245\n", + "After hill transform: 0.4902845736775545\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,441.10\n", + "Adstocked value: 70,441.44\n", + "Saturated value: 0.9517\n", + "Final response: 63931.5082\n", + "Raw spend: 70441.10174026081\n", + "After adstock: 70441.43507359414\n", + "After hill transform: 0.9517082061995416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 56,670.26\n", + "Adstocked value: 56,670.44\n", + "Saturated value: 0.9928\n", + "Final response: 27781.3285\n", + "Raw spend: 56670.261641247576\n", + "After adstock: 56670.438111835814\n", + "After hill transform: 0.9928146819820143\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 22,577.84\n", + "Adstocked value: 22,579.06\n", + "Saturated value: 0.0025\n", + "Final response: 1345.7202\n", + "Raw spend: 22577.83982455863\n", + "After adstock: 22579.06204678085\n", + "After hill transform: 0.00249144264620424\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 126,297.49\n", + "Adstocked value: 126,297.82\n", + "Saturated value: 0.4647\n", + "Final response: 66415.2375\n", + "Raw spend: 126297.48646184467\n", + "After adstock: 126297.819795178\n", + "After hill transform: 0.46474256705101746\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 90,080.52\n", + "Adstocked value: 90,080.85\n", + "Saturated value: 0.9741\n", + "Final response: 65437.6203\n", + "Raw spend: 90080.5193301462\n", + "After adstock: 90080.85266347953\n", + "After hill transform: 0.9741287510967728\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 57,430.09\n", + "Adstocked value: 57,430.27\n", + "Saturated value: 0.9931\n", + "Final response: 27788.5744\n", + "Raw spend: 57430.09147650684\n", + "After adstock: 57430.267947095075\n", + "After hill transform: 0.9930736282062439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 22,577.84\n", + "Adstocked value: 22,579.06\n", + "Saturated value: 0.0025\n", + "Final response: 1345.7202\n", + "Raw spend: 22577.83982455863\n", + "After adstock: 22579.06204678085\n", + "After hill transform: 0.00249144264620424\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 126,297.49\n", + "Adstocked value: 126,297.82\n", + "Saturated value: 0.4647\n", + "Final response: 66415.2375\n", + "Raw spend: 126297.48646184467\n", + "After adstock: 126297.819795178\n", + "After hill transform: 0.46474256705101746\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 90,080.52\n", + "Adstocked value: 90,080.85\n", + "Saturated value: 0.9741\n", + "Final response: 65437.6203\n", + "Raw spend: 90080.5193301462\n", + "After adstock: 90080.85266347953\n", + "After hill transform: 0.9741287510967728\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 57,430.09\n", + "Adstocked value: 57,430.27\n", + "Saturated value: 0.9931\n", + "Final response: 27788.5744\n", + "Raw spend: 57430.09147650684\n", + "After adstock: 57430.267947095075\n", + "After hill transform: 0.9930736282062439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 22,577.84\n", + "Adstocked value: 22,579.06\n", + "Saturated value: 0.0025\n", + "Final response: 1345.7202\n", + "Raw spend: 22577.83982457353\n", + "After adstock: 22579.062046795752\n", + "After hill transform: 0.0024914426462091543\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 126,297.49\n", + "Adstocked value: 126,297.82\n", + "Saturated value: 0.4647\n", + "Final response: 66415.2375\n", + "Raw spend: 126297.48646184467\n", + "After adstock: 126297.819795178\n", + "After hill transform: 0.46474256705101746\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 90,080.52\n", + "Adstocked value: 90,080.85\n", + "Saturated value: 0.9741\n", + "Final response: 65437.6203\n", + "Raw spend: 90080.5193301462\n", + "After adstock: 90080.85266347953\n", + "After hill transform: 0.9741287510967728\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 57,430.09\n", + "Adstocked value: 57,430.27\n", + "Saturated value: 0.9931\n", + "Final response: 27788.5744\n", + "Raw spend: 57430.09147650684\n", + "After adstock: 57430.267947095075\n", + "After hill transform: 0.9930736282062439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 22,577.84\n", + "Adstocked value: 22,579.06\n", + "Saturated value: 0.0025\n", + "Final response: 1345.7202\n", + "Raw spend: 22577.83982455863\n", + "After adstock: 22579.06204678085\n", + "After hill transform: 0.00249144264620424\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 126,297.49\n", + "Adstocked value: 126,297.82\n", + "Saturated value: 0.4647\n", + "Final response: 66415.2375\n", + "Raw spend: 126297.48646185957\n", + "After adstock: 126297.8197951929\n", + "After hill transform: 0.4647425670510346\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 90,080.52\n", + "Adstocked value: 90,080.85\n", + "Saturated value: 0.9741\n", + "Final response: 65437.6203\n", + "Raw spend: 90080.5193301462\n", + "After adstock: 90080.85266347953\n", + "After hill transform: 0.9741287510967728\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 57,430.09\n", + "Adstocked value: 57,430.27\n", + "Saturated value: 0.9931\n", + "Final response: 27788.5744\n", + "Raw spend: 57430.09147650684\n", + "After adstock: 57430.267947095075\n", + "After hill transform: 0.9930736282062439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 22,577.84\n", + "Adstocked value: 22,579.06\n", + "Saturated value: 0.0025\n", + "Final response: 1345.7202\n", + "Raw spend: 22577.83982455863\n", + "After adstock: 22579.06204678085\n", + "After hill transform: 0.00249144264620424\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 126,297.49\n", + "Adstocked value: 126,297.82\n", + "Saturated value: 0.4647\n", + "Final response: 66415.2375\n", + "Raw spend: 126297.48646184467\n", + "After adstock: 126297.819795178\n", + "After hill transform: 0.46474256705101746\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 90,080.52\n", + "Adstocked value: 90,080.85\n", + "Saturated value: 0.9741\n", + "Final response: 65437.6203\n", + "Raw spend: 90080.5193301611\n", + "After adstock: 90080.85266349443\n", + "After hill transform: 0.9741287510967838\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 57,430.09\n", + "Adstocked value: 57,430.27\n", + "Saturated value: 0.9931\n", + "Final response: 27788.5744\n", + "Raw spend: 57430.09147650684\n", + "After adstock: 57430.267947095075\n", + "After hill transform: 0.9930736282062439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 22,577.84\n", + "Adstocked value: 22,579.06\n", + "Saturated value: 0.0025\n", + "Final response: 1345.7202\n", + "Raw spend: 22577.83982455863\n", + "After adstock: 22579.06204678085\n", + "After hill transform: 0.00249144264620424\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 126,297.49\n", + "Adstocked value: 126,297.82\n", + "Saturated value: 0.4647\n", + "Final response: 66415.2375\n", + "Raw spend: 126297.48646184467\n", + "After adstock: 126297.819795178\n", + "After hill transform: 0.46474256705101746\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 90,080.52\n", + "Adstocked value: 90,080.85\n", + "Saturated value: 0.9741\n", + "Final response: 65437.6203\n", + "Raw spend: 90080.5193301462\n", + "After adstock: 90080.85266347953\n", + "After hill transform: 0.9741287510967728\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 57,430.09\n", + "Adstocked value: 57,430.27\n", + "Saturated value: 0.9931\n", + "Final response: 27788.5744\n", + "Raw spend: 57430.09147652174\n", + "After adstock: 57430.26794710998\n", + "After hill transform: 0.9930736282062489\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 22,577.84\n", + "Adstocked value: 22,579.06\n", + "Saturated value: 0.0025\n", + "Final response: 1345.7202\n", + "Raw spend: 22577.83982455863\n", + "After adstock: 22579.06204678085\n", + "After hill transform: 0.00249144264620424\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 126,297.49\n", + "Adstocked value: 126,297.82\n", + "Saturated value: 0.4647\n", + "Final response: 66415.2375\n", + "Raw spend: 126297.48646184467\n", + "After adstock: 126297.819795178\n", + "After hill transform: 0.46474256705101746\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 90,080.52\n", + "Adstocked value: 90,080.85\n", + "Saturated value: 0.9741\n", + "Final response: 65437.6203\n", + "Raw spend: 90080.5193301462\n", + "After adstock: 90080.85266347953\n", + "After hill transform: 0.9741287510967728\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 57,430.09\n", + "Adstocked value: 57,430.27\n", + "Saturated value: 0.9931\n", + "Final response: 27788.5744\n", + "Raw spend: 57430.09147650684\n", + "After adstock: 57430.267947095075\n", + "After hill transform: 0.9930736282062439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 22,577.84\n", + "Adstocked value: 22,579.06\n", + "Saturated value: 0.0025\n", + "Final response: 1345.7202\n", + "Raw spend: 22577.83982457353\n", + "After adstock: 22579.062046795752\n", + "After hill transform: 0.0024914426462091543\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 126,297.49\n", + "Adstocked value: 126,297.82\n", + "Saturated value: 0.4647\n", + "Final response: 66415.2375\n", + "Raw spend: 126297.48646184467\n", + "After adstock: 126297.819795178\n", + "After hill transform: 0.46474256705101746\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 90,080.52\n", + "Adstocked value: 90,080.85\n", + "Saturated value: 0.9741\n", + "Final response: 65437.6203\n", + "Raw spend: 90080.5193301462\n", + "After adstock: 90080.85266347953\n", + "After hill transform: 0.9741287510967728\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 57,430.09\n", + "Adstocked value: 57,430.27\n", + "Saturated value: 0.9931\n", + "Final response: 27788.5744\n", + "Raw spend: 57430.09147650684\n", + "After adstock: 57430.267947095075\n", + "After hill transform: 0.9930736282062439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 22,577.84\n", + "Adstocked value: 22,579.06\n", + "Saturated value: 0.0025\n", + "Final response: 1345.7202\n", + "Raw spend: 22577.83982455863\n", + "After adstock: 22579.06204678085\n", + "After hill transform: 0.00249144264620424\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 126,297.49\n", + "Adstocked value: 126,297.82\n", + "Saturated value: 0.4647\n", + "Final response: 66415.2375\n", + "Raw spend: 126297.48646185957\n", + "After adstock: 126297.8197951929\n", + "After hill transform: 0.4647425670510346\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 90,080.52\n", + "Adstocked value: 90,080.85\n", + "Saturated value: 0.9741\n", + "Final response: 65437.6203\n", + "Raw spend: 90080.5193301462\n", + "After adstock: 90080.85266347953\n", + "After hill transform: 0.9741287510967728\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 57,430.09\n", + "Adstocked value: 57,430.27\n", + "Saturated value: 0.9931\n", + "Final response: 27788.5744\n", + "Raw spend: 57430.09147650684\n", + "After adstock: 57430.267947095075\n", + "After hill transform: 0.9930736282062439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 22,577.84\n", + "Adstocked value: 22,579.06\n", + "Saturated value: 0.0025\n", + "Final response: 1345.7202\n", + "Raw spend: 22577.83982455863\n", + "After adstock: 22579.06204678085\n", + "After hill transform: 0.00249144264620424\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 126,297.49\n", + "Adstocked value: 126,297.82\n", + "Saturated value: 0.4647\n", + "Final response: 66415.2375\n", + "Raw spend: 126297.48646184467\n", + "After adstock: 126297.819795178\n", + "After hill transform: 0.46474256705101746\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 90,080.52\n", + "Adstocked value: 90,080.85\n", + "Saturated value: 0.9741\n", + "Final response: 65437.6203\n", + "Raw spend: 90080.5193301611\n", + "After adstock: 90080.85266349443\n", + "After hill transform: 0.9741287510967838\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 57,430.09\n", + "Adstocked value: 57,430.27\n", + "Saturated value: 0.9931\n", + "Final response: 27788.5744\n", + "Raw spend: 57430.09147650684\n", + "After adstock: 57430.267947095075\n", + "After hill transform: 0.9930736282062439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 22,577.84\n", + "Adstocked value: 22,579.06\n", + "Saturated value: 0.0025\n", + "Final response: 1345.7202\n", + "Raw spend: 22577.83982455863\n", + "After adstock: 22579.06204678085\n", + "After hill transform: 0.00249144264620424\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 126,297.49\n", + "Adstocked value: 126,297.82\n", + "Saturated value: 0.4647\n", + "Final response: 66415.2375\n", + "Raw spend: 126297.48646184467\n", + "After adstock: 126297.819795178\n", + "After hill transform: 0.46474256705101746\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 90,080.52\n", + "Adstocked value: 90,080.85\n", + "Saturated value: 0.9741\n", + "Final response: 65437.6203\n", + "Raw spend: 90080.5193301462\n", + "After adstock: 90080.85266347953\n", + "After hill transform: 0.9741287510967728\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 57,430.09\n", + "Adstocked value: 57,430.27\n", + "Saturated value: 0.9931\n", + "Final response: 27788.5744\n", + "Raw spend: 57430.09147652174\n", + "After adstock: 57430.26794710998\n", + "After hill transform: 0.9930736282062489\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,901.10\n", + "Adstocked value: 21,902.32\n", + "Saturated value: 0.0023\n", + "Final response: 1228.7023\n", + "Raw spend: 21901.101205544015\n", + "After adstock: 21902.323427766238\n", + "After hill transform: 0.0022747978999761035\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 123,525.81\n", + "Adstocked value: 123,526.15\n", + "Saturated value: 0.4615\n", + "Final response: 65952.8229\n", + "Raw spend: 123525.8147480953\n", + "After adstock: 123526.14808142863\n", + "After hill transform: 0.46150680728343746\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 94,224.49\n", + "Adstocked value: 94,224.83\n", + "Saturated value: 0.9770\n", + "Final response: 65627.2052\n", + "Raw spend: 94224.49481077073\n", + "After adstock: 94224.82814410406\n", + "After hill transform: 0.9769509831053502\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 55,295.64\n", + "Adstocked value: 55,295.81\n", + "Saturated value: 0.9923\n", + "Final response: 27767.2573\n", + "Raw spend: 55295.63679501692\n", + "After adstock: 55295.81326560516\n", + "After hill transform: 0.9923118238679368\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,901.10\n", + "Adstocked value: 21,902.32\n", + "Saturated value: 0.0023\n", + "Final response: 1228.7023\n", + "Raw spend: 21901.101205544015\n", + "After adstock: 21902.323427766238\n", + "After hill transform: 0.0022747978999761035\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 123,525.81\n", + "Adstocked value: 123,526.15\n", + "Saturated value: 0.4615\n", + "Final response: 65952.8229\n", + "Raw spend: 123525.8147480953\n", + "After adstock: 123526.14808142863\n", + "After hill transform: 0.46150680728343746\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 94,224.49\n", + "Adstocked value: 94,224.83\n", + "Saturated value: 0.9770\n", + "Final response: 65627.2052\n", + "Raw spend: 94224.49481077073\n", + "After adstock: 94224.82814410406\n", + "After hill transform: 0.9769509831053502\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 55,295.64\n", + "Adstocked value: 55,295.81\n", + "Saturated value: 0.9923\n", + "Final response: 27767.2573\n", + "Raw spend: 55295.63679501692\n", + "After adstock: 55295.81326560516\n", + "After hill transform: 0.9923118238679368\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,901.10\n", + "Adstocked value: 21,902.32\n", + "Saturated value: 0.0023\n", + "Final response: 1228.7023\n", + "Raw spend: 21901.101205558916\n", + "After adstock: 21902.32342778114\n", + "After hill transform: 0.0022747978999807304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 123,525.81\n", + "Adstocked value: 123,526.15\n", + "Saturated value: 0.4615\n", + "Final response: 65952.8229\n", + "Raw spend: 123525.8147480953\n", + "After adstock: 123526.14808142863\n", + "After hill transform: 0.46150680728343746\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 94,224.49\n", + "Adstocked value: 94,224.83\n", + "Saturated value: 0.9770\n", + "Final response: 65627.2052\n", + "Raw spend: 94224.49481077073\n", + "After adstock: 94224.82814410406\n", + "After hill transform: 0.9769509831053502\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 55,295.64\n", + "Adstocked value: 55,295.81\n", + "Saturated value: 0.9923\n", + "Final response: 27767.2573\n", + "Raw spend: 55295.63679501692\n", + "After adstock: 55295.81326560516\n", + "After hill transform: 0.9923118238679368\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,901.10\n", + "Adstocked value: 21,902.32\n", + "Saturated value: 0.0023\n", + "Final response: 1228.7023\n", + "Raw spend: 21901.101205544015\n", + "After adstock: 21902.323427766238\n", + "After hill transform: 0.0022747978999761035\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 123,525.81\n", + "Adstocked value: 123,526.15\n", + "Saturated value: 0.4615\n", + "Final response: 65952.8229\n", + "Raw spend: 123525.8147481102\n", + "After adstock: 123526.14808144353\n", + "After hill transform: 0.461506807283455\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 94,224.49\n", + "Adstocked value: 94,224.83\n", + "Saturated value: 0.9770\n", + "Final response: 65627.2052\n", + "Raw spend: 94224.49481077073\n", + "After adstock: 94224.82814410406\n", + "After hill transform: 0.9769509831053502\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 55,295.64\n", + "Adstocked value: 55,295.81\n", + "Saturated value: 0.9923\n", + "Final response: 27767.2573\n", + "Raw spend: 55295.63679501692\n", + "After adstock: 55295.81326560516\n", + "After hill transform: 0.9923118238679368\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,901.10\n", + "Adstocked value: 21,902.32\n", + "Saturated value: 0.0023\n", + "Final response: 1228.7023\n", + "Raw spend: 21901.101205544015\n", + "After adstock: 21902.323427766238\n", + "After hill transform: 0.0022747978999761035\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 123,525.81\n", + "Adstocked value: 123,526.15\n", + "Saturated value: 0.4615\n", + "Final response: 65952.8229\n", + "Raw spend: 123525.8147480953\n", + "After adstock: 123526.14808142863\n", + "After hill transform: 0.46150680728343746\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 94,224.49\n", + "Adstocked value: 94,224.83\n", + "Saturated value: 0.9770\n", + "Final response: 65627.2052\n", + "Raw spend: 94224.49481078563\n", + "After adstock: 94224.82814411896\n", + "After hill transform: 0.9769509831053597\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 55,295.64\n", + "Adstocked value: 55,295.81\n", + "Saturated value: 0.9923\n", + "Final response: 27767.2573\n", + "Raw spend: 55295.63679501692\n", + "After adstock: 55295.81326560516\n", + "After hill transform: 0.9923118238679368\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,901.10\n", + "Adstocked value: 21,902.32\n", + "Saturated value: 0.0023\n", + "Final response: 1228.7023\n", + "Raw spend: 21901.101205544015\n", + "After adstock: 21902.323427766238\n", + "After hill transform: 0.0022747978999761035\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 123,525.81\n", + "Adstocked value: 123,526.15\n", + "Saturated value: 0.4615\n", + "Final response: 65952.8229\n", + "Raw spend: 123525.8147480953\n", + "After adstock: 123526.14808142863\n", + "After hill transform: 0.46150680728343746\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 94,224.49\n", + "Adstocked value: 94,224.83\n", + "Saturated value: 0.9770\n", + "Final response: 65627.2052\n", + "Raw spend: 94224.49481077073\n", + "After adstock: 94224.82814410406\n", + "After hill transform: 0.9769509831053502\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 55,295.64\n", + "Adstocked value: 55,295.81\n", + "Saturated value: 0.9923\n", + "Final response: 27767.2573\n", + "Raw spend: 55295.63679503182\n", + "After adstock: 55295.81326562006\n", + "After hill transform: 0.9923118238679426\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,901.10\n", + "Adstocked value: 21,902.32\n", + "Saturated value: 0.0023\n", + "Final response: 1228.7023\n", + "Raw spend: 21901.101205544015\n", + "After adstock: 21902.323427766238\n", + "After hill transform: 0.0022747978999761035\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 123,525.81\n", + "Adstocked value: 123,526.15\n", + "Saturated value: 0.4615\n", + "Final response: 65952.8229\n", + "Raw spend: 123525.8147480953\n", + "After adstock: 123526.14808142863\n", + "After hill transform: 0.46150680728343746\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 94,224.49\n", + "Adstocked value: 94,224.83\n", + "Saturated value: 0.9770\n", + "Final response: 65627.2052\n", + "Raw spend: 94224.49481077073\n", + "After adstock: 94224.82814410406\n", + "After hill transform: 0.9769509831053502\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 55,295.64\n", + "Adstocked value: 55,295.81\n", + "Saturated value: 0.9923\n", + "Final response: 27767.2573\n", + "Raw spend: 55295.63679501692\n", + "After adstock: 55295.81326560516\n", + "After hill transform: 0.9923118238679368\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,901.10\n", + "Adstocked value: 21,902.32\n", + "Saturated value: 0.0023\n", + "Final response: 1228.7023\n", + "Raw spend: 21901.101205558916\n", + "After adstock: 21902.32342778114\n", + "After hill transform: 0.0022747978999807304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 123,525.81\n", + "Adstocked value: 123,526.15\n", + "Saturated value: 0.4615\n", + "Final response: 65952.8229\n", + "Raw spend: 123525.8147480953\n", + "After adstock: 123526.14808142863\n", + "After hill transform: 0.46150680728343746\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 94,224.49\n", + "Adstocked value: 94,224.83\n", + "Saturated value: 0.9770\n", + "Final response: 65627.2052\n", + "Raw spend: 94224.49481077073\n", + "After adstock: 94224.82814410406\n", + "After hill transform: 0.9769509831053502\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 55,295.64\n", + "Adstocked value: 55,295.81\n", + "Saturated value: 0.9923\n", + "Final response: 27767.2573\n", + "Raw spend: 55295.63679501692\n", + "After adstock: 55295.81326560516\n", + "After hill transform: 0.9923118238679368\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,901.10\n", + "Adstocked value: 21,902.32\n", + "Saturated value: 0.0023\n", + "Final response: 1228.7023\n", + "Raw spend: 21901.101205544015\n", + "After adstock: 21902.323427766238\n", + "After hill transform: 0.0022747978999761035\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 123,525.81\n", + "Adstocked value: 123,526.15\n", + "Saturated value: 0.4615\n", + "Final response: 65952.8229\n", + "Raw spend: 123525.8147481102\n", + "After adstock: 123526.14808144353\n", + "After hill transform: 0.461506807283455\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 94,224.49\n", + "Adstocked value: 94,224.83\n", + "Saturated value: 0.9770\n", + "Final response: 65627.2052\n", + "Raw spend: 94224.49481077073\n", + "After adstock: 94224.82814410406\n", + "After hill transform: 0.9769509831053502\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 55,295.64\n", + "Adstocked value: 55,295.81\n", + "Saturated value: 0.9923\n", + "Final response: 27767.2573\n", + "Raw spend: 55295.63679501692\n", + "After adstock: 55295.81326560516\n", + "After hill transform: 0.9923118238679368\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,901.10\n", + "Adstocked value: 21,902.32\n", + "Saturated value: 0.0023\n", + "Final response: 1228.7023\n", + "Raw spend: 21901.101205544015\n", + "After adstock: 21902.323427766238\n", + "After hill transform: 0.0022747978999761035\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 123,525.81\n", + "Adstocked value: 123,526.15\n", + "Saturated value: 0.4615\n", + "Final response: 65952.8229\n", + "Raw spend: 123525.8147480953\n", + "After adstock: 123526.14808142863\n", + "After hill transform: 0.46150680728343746\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 94,224.49\n", + "Adstocked value: 94,224.83\n", + "Saturated value: 0.9770\n", + "Final response: 65627.2052\n", + "Raw spend: 94224.49481078563\n", + "After adstock: 94224.82814411896\n", + "After hill transform: 0.9769509831053597\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 55,295.64\n", + "Adstocked value: 55,295.81\n", + "Saturated value: 0.9923\n", + "Final response: 27767.2573\n", + "Raw spend: 55295.63679501692\n", + "After adstock: 55295.81326560516\n", + "After hill transform: 0.9923118238679368\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,901.10\n", + "Adstocked value: 21,902.32\n", + "Saturated value: 0.0023\n", + "Final response: 1228.7023\n", + "Raw spend: 21901.101205544015\n", + "After adstock: 21902.323427766238\n", + "After hill transform: 0.0022747978999761035\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 123,525.81\n", + "Adstocked value: 123,526.15\n", + "Saturated value: 0.4615\n", + "Final response: 65952.8229\n", + "Raw spend: 123525.8147480953\n", + "After adstock: 123526.14808142863\n", + "After hill transform: 0.46150680728343746\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 94,224.49\n", + "Adstocked value: 94,224.83\n", + "Saturated value: 0.9770\n", + "Final response: 65627.2052\n", + "Raw spend: 94224.49481077073\n", + "After adstock: 94224.82814410406\n", + "After hill transform: 0.9769509831053502\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 55,295.64\n", + "Adstocked value: 55,295.81\n", + "Saturated value: 0.9923\n", + "Final response: 27767.2573\n", + "Raw spend: 55295.63679503182\n", + "After adstock: 55295.81326562006\n", + "After hill transform: 0.9923118238679426\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 22,006.67\n", + "Adstocked value: 22,007.90\n", + "Saturated value: 0.0023\n", + "Final response: 1246.4942\n", + "Raw spend: 22006.673172945328\n", + "After adstock: 22007.89539516755\n", + "After hill transform: 0.0023077373905002127\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 126,453.66\n", + "Adstocked value: 126,453.99\n", + "Saturated value: 0.4649\n", + "Final response: 66441.0022\n", + "Raw spend: 126453.65590078496\n", + "After adstock: 126453.98923411829\n", + "After hill transform: 0.4649228559659434\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,741.43\n", + "Adstocked value: 106,741.76\n", + "Saturated value: 0.9833\n", + "Final response: 66053.3326\n", + "Raw spend: 106741.42906554142\n", + "After adstock: 106741.76239887475\n", + "After hill transform: 0.9832944738196849\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,576.13\n", + "Adstocked value: 36,576.30\n", + "Saturated value: 0.9762\n", + "Final response: 27315.9704\n", + "Raw spend: 36576.128289919085\n", + "After adstock: 36576.30476050732\n", + "After hill transform: 0.9761842913054856\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 22,006.67\n", + "Adstocked value: 22,007.90\n", + "Saturated value: 0.0023\n", + "Final response: 1246.4942\n", + "Raw spend: 22006.673172945328\n", + "After adstock: 22007.89539516755\n", + "After hill transform: 0.0023077373905002127\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 126,453.66\n", + "Adstocked value: 126,453.99\n", + "Saturated value: 0.4649\n", + "Final response: 66441.0022\n", + "Raw spend: 126453.65590078496\n", + "After adstock: 126453.98923411829\n", + "After hill transform: 0.4649228559659434\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,741.43\n", + "Adstocked value: 106,741.76\n", + "Saturated value: 0.9833\n", + "Final response: 66053.3326\n", + "Raw spend: 106741.42906554142\n", + "After adstock: 106741.76239887475\n", + "After hill transform: 0.9832944738196849\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,576.13\n", + "Adstocked value: 36,576.30\n", + "Saturated value: 0.9762\n", + "Final response: 27315.9704\n", + "Raw spend: 36576.128289919085\n", + "After adstock: 36576.30476050732\n", + "After hill transform: 0.9761842913054856\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,957.36\n", + "Adstocked value: 21,958.59\n", + "Saturated value: 0.0023\n", + "Final response: 1238.1629\n", + "Raw spend: 21957.363269644487\n", + "After adstock: 21958.58549186671\n", + "After hill transform: 0.0022923131260007596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 125,086.14\n", + "Adstocked value: 125,086.47\n", + "Saturated value: 0.4633\n", + "Final response: 66214.3476\n", + "Raw spend: 125086.1379159155\n", + "After adstock: 125086.47124924883\n", + "After hill transform: 0.4633368342832001\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 100,895.10\n", + "Adstocked value: 100,895.43\n", + "Saturated value: 0.9807\n", + "Final response: 65877.4205\n", + "Raw spend: 100895.09662598855\n", + "After adstock: 100895.42995932187\n", + "After hill transform: 0.9806757813139523\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,319.52\n", + "Adstocked value: 45,319.70\n", + "Saturated value: 0.9867\n", + "Final response: 27610.8042\n", + "Raw spend: 45319.520849013774\n", + "After adstock: 45319.69731960201\n", + "After hill transform: 0.9867206969089531\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,957.36\n", + "Adstocked value: 21,958.59\n", + "Saturated value: 0.0023\n", + "Final response: 1238.1629\n", + "Raw spend: 21957.363269644487\n", + "After adstock: 21958.58549186671\n", + "After hill transform: 0.0022923131260007596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 125,086.14\n", + "Adstocked value: 125,086.47\n", + "Saturated value: 0.4633\n", + "Final response: 66214.3476\n", + "Raw spend: 125086.1379159155\n", + "After adstock: 125086.47124924883\n", + "After hill transform: 0.4633368342832001\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 100,895.10\n", + "Adstocked value: 100,895.43\n", + "Saturated value: 0.9807\n", + "Final response: 65877.4205\n", + "Raw spend: 100895.09662598855\n", + "After adstock: 100895.42995932187\n", + "After hill transform: 0.9806757813139523\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,319.52\n", + "Adstocked value: 45,319.70\n", + "Saturated value: 0.9867\n", + "Final response: 27610.8042\n", + "Raw spend: 45319.520849013774\n", + "After adstock: 45319.69731960201\n", + "After hill transform: 0.9867206969089531\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,932.11\n", + "Adstocked value: 21,933.33\n", + "Saturated value: 0.0023\n", + "Final response: 1233.9098\n", + "Raw spend: 21932.105076807748\n", + "After adstock: 21933.32729902997\n", + "After hill transform: 0.00228443884886989\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 124,385.65\n", + "Adstocked value: 124,385.98\n", + "Saturated value: 0.4625\n", + "Final response: 66097.3272\n", + "Raw spend: 124385.64915691697\n", + "After adstock: 124385.9824902503\n", + "After hill transform: 0.46251798032650304\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,900.41\n", + "Adstocked value: 97,900.74\n", + "Saturated value: 0.9791\n", + "Final response: 65772.4980\n", + "Raw spend: 97900.40829238962\n", + "After adstock: 97900.74162572295\n", + "After hill transform: 0.9791138656484645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 49,798.18\n", + "Adstocked value: 49,798.36\n", + "Saturated value: 0.9897\n", + "Final response: 27695.4455\n", + "Raw spend: 49798.180925825785\n", + "After adstock: 49798.35739641402\n", + "After hill transform: 0.9897454997989227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,932.11\n", + "Adstocked value: 21,933.33\n", + "Saturated value: 0.0023\n", + "Final response: 1233.9098\n", + "Raw spend: 21932.105076807748\n", + "After adstock: 21933.32729902997\n", + "After hill transform: 0.00228443884886989\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 124,385.65\n", + "Adstocked value: 124,385.98\n", + "Saturated value: 0.4625\n", + "Final response: 66097.3272\n", + "Raw spend: 124385.64915691697\n", + "After adstock: 124385.9824902503\n", + "After hill transform: 0.46251798032650304\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,900.41\n", + "Adstocked value: 97,900.74\n", + "Saturated value: 0.9791\n", + "Final response: 65772.4980\n", + "Raw spend: 97900.40829238962\n", + "After adstock: 97900.74162572295\n", + "After hill transform: 0.9791138656484645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 49,798.18\n", + "Adstocked value: 49,798.36\n", + "Saturated value: 0.9897\n", + "Final response: 27695.4455\n", + "Raw spend: 49798.180925825785\n", + "After adstock: 49798.35739641402\n", + "After hill transform: 0.9897454997989227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,932.11\n", + "Adstocked value: 21,933.33\n", + "Saturated value: 0.0023\n", + "Final response: 1233.9098\n", + "Raw spend: 21932.10507682265\n", + "After adstock: 21933.32729904487\n", + "After hill transform: 0.00228443884887453\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 124,385.65\n", + "Adstocked value: 124,385.98\n", + "Saturated value: 0.4625\n", + "Final response: 66097.3272\n", + "Raw spend: 124385.64915691697\n", + "After adstock: 124385.9824902503\n", + "After hill transform: 0.46251798032650304\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,900.41\n", + "Adstocked value: 97,900.74\n", + "Saturated value: 0.9791\n", + "Final response: 65772.4980\n", + "Raw spend: 97900.40829238962\n", + "After adstock: 97900.74162572295\n", + "After hill transform: 0.9791138656484645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 49,798.18\n", + "Adstocked value: 49,798.36\n", + "Saturated value: 0.9897\n", + "Final response: 27695.4455\n", + "Raw spend: 49798.180925825785\n", + "After adstock: 49798.35739641402\n", + "After hill transform: 0.9897454997989227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,932.11\n", + "Adstocked value: 21,933.33\n", + "Saturated value: 0.0023\n", + "Final response: 1233.9098\n", + "Raw spend: 21932.105076807748\n", + "After adstock: 21933.32729902997\n", + "After hill transform: 0.00228443884886989\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 124,385.65\n", + "Adstocked value: 124,385.98\n", + "Saturated value: 0.4625\n", + "Final response: 66097.3272\n", + "Raw spend: 124385.64915693188\n", + "After adstock: 124385.9824902652\n", + "After hill transform: 0.4625179803265204\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,900.41\n", + "Adstocked value: 97,900.74\n", + "Saturated value: 0.9791\n", + "Final response: 65772.4980\n", + "Raw spend: 97900.40829238962\n", + "After adstock: 97900.74162572295\n", + "After hill transform: 0.9791138656484645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 49,798.18\n", + "Adstocked value: 49,798.36\n", + "Saturated value: 0.9897\n", + "Final response: 27695.4455\n", + "Raw spend: 49798.180925825785\n", + "After adstock: 49798.35739641402\n", + "After hill transform: 0.9897454997989227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,932.11\n", + "Adstocked value: 21,933.33\n", + "Saturated value: 0.0023\n", + "Final response: 1233.9098\n", + "Raw spend: 21932.105076807748\n", + "After adstock: 21933.32729902997\n", + "After hill transform: 0.00228443884886989\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 124,385.65\n", + "Adstocked value: 124,385.98\n", + "Saturated value: 0.4625\n", + "Final response: 66097.3272\n", + "Raw spend: 124385.64915691697\n", + "After adstock: 124385.9824902503\n", + "After hill transform: 0.46251798032650304\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,900.41\n", + "Adstocked value: 97,900.74\n", + "Saturated value: 0.9791\n", + "Final response: 65772.4980\n", + "Raw spend: 97900.40829240452\n", + "After adstock: 97900.74162573785\n", + "After hill transform: 0.9791138656484727\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 49,798.18\n", + "Adstocked value: 49,798.36\n", + "Saturated value: 0.9897\n", + "Final response: 27695.4455\n", + "Raw spend: 49798.180925825785\n", + "After adstock: 49798.35739641402\n", + "After hill transform: 0.9897454997989227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,932.11\n", + "Adstocked value: 21,933.33\n", + "Saturated value: 0.0023\n", + "Final response: 1233.9098\n", + "Raw spend: 21932.105076807748\n", + "After adstock: 21933.32729902997\n", + "After hill transform: 0.00228443884886989\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 124,385.65\n", + "Adstocked value: 124,385.98\n", + "Saturated value: 0.4625\n", + "Final response: 66097.3272\n", + "Raw spend: 124385.64915691697\n", + "After adstock: 124385.9824902503\n", + "After hill transform: 0.46251798032650304\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,900.41\n", + "Adstocked value: 97,900.74\n", + "Saturated value: 0.9791\n", + "Final response: 65772.4980\n", + "Raw spend: 97900.40829238962\n", + "After adstock: 97900.74162572295\n", + "After hill transform: 0.9791138656484645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 49,798.18\n", + "Adstocked value: 49,798.36\n", + "Saturated value: 0.9897\n", + "Final response: 27695.4455\n", + "Raw spend: 49798.18092584069\n", + "After adstock: 49798.357396428924\n", + "After hill transform: 0.9897454997989311\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,932.11\n", + "Adstocked value: 21,933.33\n", + "Saturated value: 0.0023\n", + "Final response: 1233.9098\n", + "Raw spend: 21932.105076807748\n", + "After adstock: 21933.32729902997\n", + "After hill transform: 0.00228443884886989\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 124,385.65\n", + "Adstocked value: 124,385.98\n", + "Saturated value: 0.4625\n", + "Final response: 66097.3272\n", + "Raw spend: 124385.64915691697\n", + "After adstock: 124385.9824902503\n", + "After hill transform: 0.46251798032650304\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,900.41\n", + "Adstocked value: 97,900.74\n", + "Saturated value: 0.9791\n", + "Final response: 65772.4980\n", + "Raw spend: 97900.40829238962\n", + "After adstock: 97900.74162572295\n", + "After hill transform: 0.9791138656484645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 49,798.18\n", + "Adstocked value: 49,798.36\n", + "Saturated value: 0.9897\n", + "Final response: 27695.4455\n", + "Raw spend: 49798.180925825785\n", + "After adstock: 49798.35739641402\n", + "After hill transform: 0.9897454997989227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,932.11\n", + "Adstocked value: 21,933.33\n", + "Saturated value: 0.0023\n", + "Final response: 1233.9098\n", + "Raw spend: 21932.10507682265\n", + "After adstock: 21933.32729904487\n", + "After hill transform: 0.00228443884887453\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 124,385.65\n", + "Adstocked value: 124,385.98\n", + "Saturated value: 0.4625\n", + "Final response: 66097.3272\n", + "Raw spend: 124385.64915691697\n", + "After adstock: 124385.9824902503\n", + "After hill transform: 0.46251798032650304\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,900.41\n", + "Adstocked value: 97,900.74\n", + "Saturated value: 0.9791\n", + "Final response: 65772.4980\n", + "Raw spend: 97900.40829238962\n", + "After adstock: 97900.74162572295\n", + "After hill transform: 0.9791138656484645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 49,798.18\n", + "Adstocked value: 49,798.36\n", + "Saturated value: 0.9897\n", + "Final response: 27695.4455\n", + "Raw spend: 49798.180925825785\n", + "After adstock: 49798.35739641402\n", + "After hill transform: 0.9897454997989227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,932.11\n", + "Adstocked value: 21,933.33\n", + "Saturated value: 0.0023\n", + "Final response: 1233.9098\n", + "Raw spend: 21932.105076807748\n", + "After adstock: 21933.32729902997\n", + "After hill transform: 0.00228443884886989\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 124,385.65\n", + "Adstocked value: 124,385.98\n", + "Saturated value: 0.4625\n", + "Final response: 66097.3272\n", + "Raw spend: 124385.64915693188\n", + "After adstock: 124385.9824902652\n", + "After hill transform: 0.4625179803265204\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,900.41\n", + "Adstocked value: 97,900.74\n", + "Saturated value: 0.9791\n", + "Final response: 65772.4980\n", + "Raw spend: 97900.40829238962\n", + "After adstock: 97900.74162572295\n", + "After hill transform: 0.9791138656484645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 49,798.18\n", + "Adstocked value: 49,798.36\n", + "Saturated value: 0.9897\n", + "Final response: 27695.4455\n", + "Raw spend: 49798.180925825785\n", + "After adstock: 49798.35739641402\n", + "After hill transform: 0.9897454997989227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,932.11\n", + "Adstocked value: 21,933.33\n", + "Saturated value: 0.0023\n", + "Final response: 1233.9098\n", + "Raw spend: 21932.105076807748\n", + "After adstock: 21933.32729902997\n", + "After hill transform: 0.00228443884886989\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 124,385.65\n", + "Adstocked value: 124,385.98\n", + "Saturated value: 0.4625\n", + "Final response: 66097.3272\n", + "Raw spend: 124385.64915691697\n", + "After adstock: 124385.9824902503\n", + "After hill transform: 0.46251798032650304\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,900.41\n", + "Adstocked value: 97,900.74\n", + "Saturated value: 0.9791\n", + "Final response: 65772.4980\n", + "Raw spend: 97900.40829240452\n", + "After adstock: 97900.74162573785\n", + "After hill transform: 0.9791138656484727\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 49,798.18\n", + "Adstocked value: 49,798.36\n", + "Saturated value: 0.9897\n", + "Final response: 27695.4455\n", + "Raw spend: 49798.180925825785\n", + "After adstock: 49798.35739641402\n", + "After hill transform: 0.9897454997989227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 21,932.11\n", + "Adstocked value: 21,933.33\n", + "Saturated value: 0.0023\n", + "Final response: 1233.9098\n", + "Raw spend: 21932.105076807748\n", + "After adstock: 21933.32729902997\n", + "After hill transform: 0.00228443884886989\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 124,385.65\n", + "Adstocked value: 124,385.98\n", + "Saturated value: 0.4625\n", + "Final response: 66097.3272\n", + "Raw spend: 124385.64915691697\n", + "After adstock: 124385.9824902503\n", + "After hill transform: 0.46251798032650304\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,900.41\n", + "Adstocked value: 97,900.74\n", + "Saturated value: 0.9791\n", + "Final response: 65772.4980\n", + "Raw spend: 97900.40829238962\n", + "After adstock: 97900.74162572295\n", + "After hill transform: 0.9791138656484645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 49,798.18\n", + "Adstocked value: 49,798.36\n", + "Saturated value: 0.9897\n", + "Final response: 27695.4455\n", + "Raw spend: 49798.18092584069\n", + "After adstock: 49798.357396428924\n", + "After hill transform: 0.9897454997989311\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 24,009.06\n", + "Adstocked value: 24,010.28\n", + "Saturated value: 0.0030\n", + "Final response: 1617.0359\n", + "Raw spend: 24009.05857757215\n", + "After adstock: 24010.28079979437\n", + "After hill transform: 0.002993751930703989\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 140,025.92\n", + "Adstocked value: 140,026.25\n", + "Saturated value: 0.4798\n", + "Final response: 68570.5084\n", + "Raw spend: 140025.91900613921\n", + "After adstock: 140026.25233947256\n", + "After hill transform: 0.4798241382454708\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 98,836.31\n", + "Adstocked value: 98,836.64\n", + "Saturated value: 0.9796\n", + "Final response: 65806.4961\n", + "Raw spend: 98836.31137907432\n", + "After adstock: 98836.64471240765\n", + "After hill transform: 0.979619973836753\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,443.03\n", + "Adstocked value: 36,443.21\n", + "Saturated value: 0.9759\n", + "Final response: 27309.3566\n", + "Raw spend: 36443.03081137902\n", + "After adstock: 36443.20728196726\n", + "After hill transform: 0.9759479334012124\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 24,009.06\n", + "Adstocked value: 24,010.28\n", + "Saturated value: 0.0030\n", + "Final response: 1617.0359\n", + "Raw spend: 24009.05857757215\n", + "After adstock: 24010.28079979437\n", + "After hill transform: 0.002993751930703989\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 140,025.92\n", + "Adstocked value: 140,026.25\n", + "Saturated value: 0.4798\n", + "Final response: 68570.5084\n", + "Raw spend: 140025.91900613921\n", + "After adstock: 140026.25233947256\n", + "After hill transform: 0.4798241382454708\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 98,836.31\n", + "Adstocked value: 98,836.64\n", + "Saturated value: 0.9796\n", + "Final response: 65806.4961\n", + "Raw spend: 98836.31137907432\n", + "After adstock: 98836.64471240765\n", + "After hill transform: 0.979619973836753\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,443.03\n", + "Adstocked value: 36,443.21\n", + "Saturated value: 0.9759\n", + "Final response: 27309.3566\n", + "Raw spend: 36443.03081137902\n", + "After adstock: 36443.20728196726\n", + "After hill transform: 0.9759479334012124\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 24,009.06\n", + "Adstocked value: 24,010.28\n", + "Saturated value: 0.0030\n", + "Final response: 1617.0359\n", + "Raw spend: 24009.05857758705\n", + "After adstock: 24010.280799809272\n", + "After hill transform: 0.0029937519307095396\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 140,025.92\n", + "Adstocked value: 140,026.25\n", + "Saturated value: 0.4798\n", + "Final response: 68570.5084\n", + "Raw spend: 140025.91900613921\n", + "After adstock: 140026.25233947256\n", + "After hill transform: 0.4798241382454708\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 98,836.31\n", + "Adstocked value: 98,836.64\n", + "Saturated value: 0.9796\n", + "Final response: 65806.4961\n", + "Raw spend: 98836.31137907432\n", + "After adstock: 98836.64471240765\n", + "After hill transform: 0.979619973836753\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,443.03\n", + "Adstocked value: 36,443.21\n", + "Saturated value: 0.9759\n", + "Final response: 27309.3566\n", + "Raw spend: 36443.03081137902\n", + "After adstock: 36443.20728196726\n", + "After hill transform: 0.9759479334012124\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 24,009.06\n", + "Adstocked value: 24,010.28\n", + "Saturated value: 0.0030\n", + "Final response: 1617.0359\n", + "Raw spend: 24009.05857757215\n", + "After adstock: 24010.28079979437\n", + "After hill transform: 0.002993751930703989\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 140,025.92\n", + "Adstocked value: 140,026.25\n", + "Saturated value: 0.4798\n", + "Final response: 68570.5084\n", + "Raw spend: 140025.91900615412\n", + "After adstock: 140026.25233948746\n", + "After hill transform: 0.4798241382454865\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 98,836.31\n", + "Adstocked value: 98,836.64\n", + "Saturated value: 0.9796\n", + "Final response: 65806.4961\n", + "Raw spend: 98836.31137907432\n", + "After adstock: 98836.64471240765\n", + "After hill transform: 0.979619973836753\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,443.03\n", + "Adstocked value: 36,443.21\n", + "Saturated value: 0.9759\n", + "Final response: 27309.3566\n", + "Raw spend: 36443.03081137902\n", + "After adstock: 36443.20728196726\n", + "After hill transform: 0.9759479334012124\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 24,009.06\n", + "Adstocked value: 24,010.28\n", + "Saturated value: 0.0030\n", + "Final response: 1617.0359\n", + "Raw spend: 24009.05857757215\n", + "After adstock: 24010.28079979437\n", + "After hill transform: 0.002993751930703989\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 140,025.92\n", + "Adstocked value: 140,026.25\n", + "Saturated value: 0.4798\n", + "Final response: 68570.5084\n", + "Raw spend: 140025.91900613921\n", + "After adstock: 140026.25233947256\n", + "After hill transform: 0.4798241382454708\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 98,836.31\n", + "Adstocked value: 98,836.64\n", + "Saturated value: 0.9796\n", + "Final response: 65806.4961\n", + "Raw spend: 98836.31137908922\n", + "After adstock: 98836.64471242255\n", + "After hill transform: 0.979619973836761\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,443.03\n", + "Adstocked value: 36,443.21\n", + "Saturated value: 0.9759\n", + "Final response: 27309.3566\n", + "Raw spend: 36443.03081137902\n", + "After adstock: 36443.20728196726\n", + "After hill transform: 0.9759479334012124\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 24,009.06\n", + "Adstocked value: 24,010.28\n", + "Saturated value: 0.0030\n", + "Final response: 1617.0359\n", + "Raw spend: 24009.05857757215\n", + "After adstock: 24010.28079979437\n", + "After hill transform: 0.002993751930703989\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 140,025.92\n", + "Adstocked value: 140,026.25\n", + "Saturated value: 0.4798\n", + "Final response: 68570.5084\n", + "Raw spend: 140025.91900613921\n", + "After adstock: 140026.25233947256\n", + "After hill transform: 0.4798241382454708\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 98,836.31\n", + "Adstocked value: 98,836.64\n", + "Saturated value: 0.9796\n", + "Final response: 65806.4961\n", + "Raw spend: 98836.31137907432\n", + "After adstock: 98836.64471240765\n", + "After hill transform: 0.979619973836753\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,443.03\n", + "Adstocked value: 36,443.21\n", + "Saturated value: 0.9759\n", + "Final response: 27309.3566\n", + "Raw spend: 36443.030811393925\n", + "After adstock: 36443.20728198216\n", + "After hill transform: 0.9759479334012391\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 24,009.06\n", + "Adstocked value: 24,010.28\n", + "Saturated value: 0.0030\n", + "Final response: 1617.0359\n", + "Raw spend: 24009.05857757215\n", + "After adstock: 24010.28079979437\n", + "After hill transform: 0.002993751930703989\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 140,025.92\n", + "Adstocked value: 140,026.25\n", + "Saturated value: 0.4798\n", + "Final response: 68570.5084\n", + "Raw spend: 140025.91900613921\n", + "After adstock: 140026.25233947256\n", + "After hill transform: 0.4798241382454708\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 98,836.31\n", + "Adstocked value: 98,836.64\n", + "Saturated value: 0.9796\n", + "Final response: 65806.4961\n", + "Raw spend: 98836.31137907432\n", + "After adstock: 98836.64471240765\n", + "After hill transform: 0.979619973836753\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,443.03\n", + "Adstocked value: 36,443.21\n", + "Saturated value: 0.9759\n", + "Final response: 27309.3566\n", + "Raw spend: 36443.03081137902\n", + "After adstock: 36443.20728196726\n", + "After hill transform: 0.9759479334012124\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 24,009.06\n", + "Adstocked value: 24,010.28\n", + "Saturated value: 0.0030\n", + "Final response: 1617.0359\n", + "Raw spend: 24009.05857758705\n", + "After adstock: 24010.280799809272\n", + "After hill transform: 0.0029937519307095396\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 140,025.92\n", + "Adstocked value: 140,026.25\n", + "Saturated value: 0.4798\n", + "Final response: 68570.5084\n", + "Raw spend: 140025.91900613921\n", + "After adstock: 140026.25233947256\n", + "After hill transform: 0.4798241382454708\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 98,836.31\n", + "Adstocked value: 98,836.64\n", + "Saturated value: 0.9796\n", + "Final response: 65806.4961\n", + "Raw spend: 98836.31137907432\n", + "After adstock: 98836.64471240765\n", + "After hill transform: 0.979619973836753\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,443.03\n", + "Adstocked value: 36,443.21\n", + "Saturated value: 0.9759\n", + "Final response: 27309.3566\n", + "Raw spend: 36443.03081137902\n", + "After adstock: 36443.20728196726\n", + "After hill transform: 0.9759479334012124\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 24,009.06\n", + "Adstocked value: 24,010.28\n", + "Saturated value: 0.0030\n", + "Final response: 1617.0359\n", + "Raw spend: 24009.05857757215\n", + "After adstock: 24010.28079979437\n", + "After hill transform: 0.002993751930703989\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 140,025.92\n", + "Adstocked value: 140,026.25\n", + "Saturated value: 0.4798\n", + "Final response: 68570.5084\n", + "Raw spend: 140025.91900615412\n", + "After adstock: 140026.25233948746\n", + "After hill transform: 0.4798241382454865\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 98,836.31\n", + "Adstocked value: 98,836.64\n", + "Saturated value: 0.9796\n", + "Final response: 65806.4961\n", + "Raw spend: 98836.31137907432\n", + "After adstock: 98836.64471240765\n", + "After hill transform: 0.979619973836753\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,443.03\n", + "Adstocked value: 36,443.21\n", + "Saturated value: 0.9759\n", + "Final response: 27309.3566\n", + "Raw spend: 36443.03081137902\n", + "After adstock: 36443.20728196726\n", + "After hill transform: 0.9759479334012124\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 24,009.06\n", + "Adstocked value: 24,010.28\n", + "Saturated value: 0.0030\n", + "Final response: 1617.0359\n", + "Raw spend: 24009.05857757215\n", + "After adstock: 24010.28079979437\n", + "After hill transform: 0.002993751930703989\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 140,025.92\n", + "Adstocked value: 140,026.25\n", + "Saturated value: 0.4798\n", + "Final response: 68570.5084\n", + "Raw spend: 140025.91900613921\n", + "After adstock: 140026.25233947256\n", + "After hill transform: 0.4798241382454708\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 98,836.31\n", + "Adstocked value: 98,836.64\n", + "Saturated value: 0.9796\n", + "Final response: 65806.4961\n", + "Raw spend: 98836.31137908922\n", + "After adstock: 98836.64471242255\n", + "After hill transform: 0.979619973836761\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,443.03\n", + "Adstocked value: 36,443.21\n", + "Saturated value: 0.9759\n", + "Final response: 27309.3566\n", + "Raw spend: 36443.03081137902\n", + "After adstock: 36443.20728196726\n", + "After hill transform: 0.9759479334012124\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 24,009.06\n", + "Adstocked value: 24,010.28\n", + "Saturated value: 0.0030\n", + "Final response: 1617.0359\n", + "Raw spend: 24009.05857757215\n", + "After adstock: 24010.28079979437\n", + "After hill transform: 0.002993751930703989\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 140,025.92\n", + "Adstocked value: 140,026.25\n", + "Saturated value: 0.4798\n", + "Final response: 68570.5084\n", + "Raw spend: 140025.91900613921\n", + "After adstock: 140026.25233947256\n", + "After hill transform: 0.4798241382454708\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 98,836.31\n", + "Adstocked value: 98,836.64\n", + "Saturated value: 0.9796\n", + "Final response: 65806.4961\n", + "Raw spend: 98836.31137907432\n", + "After adstock: 98836.64471240765\n", + "After hill transform: 0.979619973836753\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,443.03\n", + "Adstocked value: 36,443.21\n", + "Saturated value: 0.9759\n", + "Final response: 27309.3566\n", + "Raw spend: 36443.030811393925\n", + "After adstock: 36443.20728198216\n", + "After hill transform: 0.9759479334012391\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 26,681.40\n", + "Adstocked value: 26,682.62\n", + "Saturated value: 0.0041\n", + "Final response: 2216.0270\n", + "Raw spend: 26681.40127159576\n", + "After adstock: 26682.623493817984\n", + "After hill transform: 0.004102713513734038\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 155,859.43\n", + "Adstocked value: 155,859.77\n", + "Saturated value: 0.4955\n", + "Final response: 70813.5860\n", + "Raw spend: 155859.4331667864\n", + "After adstock: 155859.76650011973\n", + "After hill transform: 0.49552013946606294\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 95,205.63\n", + "Adstocked value: 95,205.96\n", + "Saturated value: 0.9776\n", + "Final response: 65667.9232\n", + "Raw spend: 95205.62769917052\n", + "After adstock: 95205.96103250385\n", + "After hill transform: 0.9775571265797881\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,365.20\n", + "Adstocked value: 26,365.38\n", + "Saturated value: 0.9429\n", + "Final response: 26385.5576\n", + "Raw spend: 26365.203383177337\n", + "After adstock: 26365.37985376557\n", + "After hill transform: 0.9429343503550024\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 26,681.40\n", + "Adstocked value: 26,682.62\n", + "Saturated value: 0.0041\n", + "Final response: 2216.0270\n", + "Raw spend: 26681.40127159576\n", + "After adstock: 26682.623493817984\n", + "After hill transform: 0.004102713513734038\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 155,859.43\n", + "Adstocked value: 155,859.77\n", + "Saturated value: 0.4955\n", + "Final response: 70813.5860\n", + "Raw spend: 155859.4331667864\n", + "After adstock: 155859.76650011973\n", + "After hill transform: 0.49552013946606294\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 95,205.63\n", + "Adstocked value: 95,205.96\n", + "Saturated value: 0.9776\n", + "Final response: 65667.9232\n", + "Raw spend: 95205.62769917052\n", + "After adstock: 95205.96103250385\n", + "After hill transform: 0.9775571265797881\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,365.20\n", + "Adstocked value: 26,365.38\n", + "Saturated value: 0.9429\n", + "Final response: 26385.5576\n", + "Raw spend: 26365.203383177337\n", + "After adstock: 26365.37985376557\n", + "After hill transform: 0.9429343503550024\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 25,026.53\n", + "Adstocked value: 25,027.76\n", + "Saturated value: 0.0034\n", + "Final response: 1830.4614\n", + "Raw spend: 25026.534707750667\n", + "After adstock: 25027.75692997289\n", + "After hill transform: 0.0033888840186347426\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 146,054.42\n", + "Adstocked value: 146,054.75\n", + "Saturated value: 0.4860\n", + "Final response: 69452.6691\n", + "Raw spend: 146054.42079647124\n", + "After adstock: 146054.75412980458\n", + "After hill transform: 0.4859970837864969\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,453.95\n", + "Adstocked value: 97,454.29\n", + "Saturated value: 0.9789\n", + "Final response: 65755.8727\n", + "Raw spend: 97453.95349930377\n", + "After adstock: 97454.2868326371\n", + "After hill transform: 0.9788663751430432\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 32,605.97\n", + "Adstocked value: 32,606.14\n", + "Saturated value: 0.9675\n", + "Final response: 27073.7915\n", + "Raw spend: 32605.96722099993\n", + "After adstock: 32606.143691588164\n", + "After hill transform: 0.967529601076236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 25,026.53\n", + "Adstocked value: 25,027.76\n", + "Saturated value: 0.0034\n", + "Final response: 1830.4614\n", + "Raw spend: 25026.534707750667\n", + "After adstock: 25027.75692997289\n", + "After hill transform: 0.0033888840186347426\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 146,054.42\n", + "Adstocked value: 146,054.75\n", + "Saturated value: 0.4860\n", + "Final response: 69452.6691\n", + "Raw spend: 146054.42079647124\n", + "After adstock: 146054.75412980458\n", + "After hill transform: 0.4859970837864969\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,453.95\n", + "Adstocked value: 97,454.29\n", + "Saturated value: 0.9789\n", + "Final response: 65755.8727\n", + "Raw spend: 97453.95349930377\n", + "After adstock: 97454.2868326371\n", + "After hill transform: 0.9788663751430432\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 32,605.97\n", + "Adstocked value: 32,606.14\n", + "Saturated value: 0.9675\n", + "Final response: 27073.7915\n", + "Raw spend: 32605.96722099993\n", + "After adstock: 32606.143691588164\n", + "After hill transform: 0.967529601076236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 25,026.53\n", + "Adstocked value: 25,027.76\n", + "Saturated value: 0.0034\n", + "Final response: 1830.4614\n", + "Raw spend: 25026.534707765568\n", + "After adstock: 25027.75692998779\n", + "After hill transform: 0.0033888840186407686\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 146,054.42\n", + "Adstocked value: 146,054.75\n", + "Saturated value: 0.4860\n", + "Final response: 69452.6691\n", + "Raw spend: 146054.42079647124\n", + "After adstock: 146054.75412980458\n", + "After hill transform: 0.4859970837864969\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,453.95\n", + "Adstocked value: 97,454.29\n", + "Saturated value: 0.9789\n", + "Final response: 65755.8727\n", + "Raw spend: 97453.95349930377\n", + "After adstock: 97454.2868326371\n", + "After hill transform: 0.9788663751430432\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 32,605.97\n", + "Adstocked value: 32,606.14\n", + "Saturated value: 0.9675\n", + "Final response: 27073.7915\n", + "Raw spend: 32605.96722099993\n", + "After adstock: 32606.143691588164\n", + "After hill transform: 0.967529601076236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 25,026.53\n", + "Adstocked value: 25,027.76\n", + "Saturated value: 0.0034\n", + "Final response: 1830.4614\n", + "Raw spend: 25026.534707750667\n", + "After adstock: 25027.75692997289\n", + "After hill transform: 0.0033888840186347426\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 146,054.42\n", + "Adstocked value: 146,054.75\n", + "Saturated value: 0.4860\n", + "Final response: 69452.6691\n", + "Raw spend: 146054.42079648614\n", + "After adstock: 146054.75412981948\n", + "After hill transform: 0.4859970837865118\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,453.95\n", + "Adstocked value: 97,454.29\n", + "Saturated value: 0.9789\n", + "Final response: 65755.8727\n", + "Raw spend: 97453.95349930377\n", + "After adstock: 97454.2868326371\n", + "After hill transform: 0.9788663751430432\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 32,605.97\n", + "Adstocked value: 32,606.14\n", + "Saturated value: 0.9675\n", + "Final response: 27073.7915\n", + "Raw spend: 32605.96722099993\n", + "After adstock: 32606.143691588164\n", + "After hill transform: 0.967529601076236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 25,026.53\n", + "Adstocked value: 25,027.76\n", + "Saturated value: 0.0034\n", + "Final response: 1830.4614\n", + "Raw spend: 25026.534707750667\n", + "After adstock: 25027.75692997289\n", + "After hill transform: 0.0033888840186347426\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 146,054.42\n", + "Adstocked value: 146,054.75\n", + "Saturated value: 0.4860\n", + "Final response: 69452.6691\n", + "Raw spend: 146054.42079647124\n", + "After adstock: 146054.75412980458\n", + "After hill transform: 0.4859970837864969\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,453.95\n", + "Adstocked value: 97,454.29\n", + "Saturated value: 0.9789\n", + "Final response: 65755.8727\n", + "Raw spend: 97453.95349931867\n", + "After adstock: 97454.286832652\n", + "After hill transform: 0.9788663751430515\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 32,605.97\n", + "Adstocked value: 32,606.14\n", + "Saturated value: 0.9675\n", + "Final response: 27073.7915\n", + "Raw spend: 32605.96722099993\n", + "After adstock: 32606.143691588164\n", + "After hill transform: 0.967529601076236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 25,026.53\n", + "Adstocked value: 25,027.76\n", + "Saturated value: 0.0034\n", + "Final response: 1830.4614\n", + "Raw spend: 25026.534707750667\n", + "After adstock: 25027.75692997289\n", + "After hill transform: 0.0033888840186347426\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 146,054.42\n", + "Adstocked value: 146,054.75\n", + "Saturated value: 0.4860\n", + "Final response: 69452.6691\n", + "Raw spend: 146054.42079647124\n", + "After adstock: 146054.75412980458\n", + "After hill transform: 0.4859970837864969\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,453.95\n", + "Adstocked value: 97,454.29\n", + "Saturated value: 0.9789\n", + "Final response: 65755.8727\n", + "Raw spend: 97453.95349930377\n", + "After adstock: 97454.2868326371\n", + "After hill transform: 0.9788663751430432\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 32,605.97\n", + "Adstocked value: 32,606.14\n", + "Saturated value: 0.9675\n", + "Final response: 27073.7915\n", + "Raw spend: 32605.96722101483\n", + "After adstock: 32606.143691603065\n", + "After hill transform: 0.9675296010762757\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 25,026.53\n", + "Adstocked value: 25,027.76\n", + "Saturated value: 0.0034\n", + "Final response: 1830.4614\n", + "Raw spend: 25026.534707750667\n", + "After adstock: 25027.75692997289\n", + "After hill transform: 0.0033888840186347426\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 146,054.42\n", + "Adstocked value: 146,054.75\n", + "Saturated value: 0.4860\n", + "Final response: 69452.6691\n", + "Raw spend: 146054.42079647124\n", + "After adstock: 146054.75412980458\n", + "After hill transform: 0.4859970837864969\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,453.95\n", + "Adstocked value: 97,454.29\n", + "Saturated value: 0.9789\n", + "Final response: 65755.8727\n", + "Raw spend: 97453.95349930377\n", + "After adstock: 97454.2868326371\n", + "After hill transform: 0.9788663751430432\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 32,605.97\n", + "Adstocked value: 32,606.14\n", + "Saturated value: 0.9675\n", + "Final response: 27073.7915\n", + "Raw spend: 32605.96722099993\n", + "After adstock: 32606.143691588164\n", + "After hill transform: 0.967529601076236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 25,026.53\n", + "Adstocked value: 25,027.76\n", + "Saturated value: 0.0034\n", + "Final response: 1830.4614\n", + "Raw spend: 25026.534707765568\n", + "After adstock: 25027.75692998779\n", + "After hill transform: 0.0033888840186407686\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 146,054.42\n", + "Adstocked value: 146,054.75\n", + "Saturated value: 0.4860\n", + "Final response: 69452.6691\n", + "Raw spend: 146054.42079647124\n", + "After adstock: 146054.75412980458\n", + "After hill transform: 0.4859970837864969\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,453.95\n", + "Adstocked value: 97,454.29\n", + "Saturated value: 0.9789\n", + "Final response: 65755.8727\n", + "Raw spend: 97453.95349930377\n", + "After adstock: 97454.2868326371\n", + "After hill transform: 0.9788663751430432\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 32,605.97\n", + "Adstocked value: 32,606.14\n", + "Saturated value: 0.9675\n", + "Final response: 27073.7915\n", + "Raw spend: 32605.96722099993\n", + "After adstock: 32606.143691588164\n", + "After hill transform: 0.967529601076236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 25,026.53\n", + "Adstocked value: 25,027.76\n", + "Saturated value: 0.0034\n", + "Final response: 1830.4614\n", + "Raw spend: 25026.534707750667\n", + "After adstock: 25027.75692997289\n", + "After hill transform: 0.0033888840186347426\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 146,054.42\n", + "Adstocked value: 146,054.75\n", + "Saturated value: 0.4860\n", + "Final response: 69452.6691\n", + "Raw spend: 146054.42079648614\n", + "After adstock: 146054.75412981948\n", + "After hill transform: 0.4859970837865118\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,453.95\n", + "Adstocked value: 97,454.29\n", + "Saturated value: 0.9789\n", + "Final response: 65755.8727\n", + "Raw spend: 97453.95349930377\n", + "After adstock: 97454.2868326371\n", + "After hill transform: 0.9788663751430432\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 32,605.97\n", + "Adstocked value: 32,606.14\n", + "Saturated value: 0.9675\n", + "Final response: 27073.7915\n", + "Raw spend: 32605.96722099993\n", + "After adstock: 32606.143691588164\n", + "After hill transform: 0.967529601076236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 25,026.53\n", + "Adstocked value: 25,027.76\n", + "Saturated value: 0.0034\n", + "Final response: 1830.4614\n", + "Raw spend: 25026.534707750667\n", + "After adstock: 25027.75692997289\n", + "After hill transform: 0.0033888840186347426\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 146,054.42\n", + "Adstocked value: 146,054.75\n", + "Saturated value: 0.4860\n", + "Final response: 69452.6691\n", + "Raw spend: 146054.42079647124\n", + "After adstock: 146054.75412980458\n", + "After hill transform: 0.4859970837864969\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,453.95\n", + "Adstocked value: 97,454.29\n", + "Saturated value: 0.9789\n", + "Final response: 65755.8727\n", + "Raw spend: 97453.95349931867\n", + "After adstock: 97454.286832652\n", + "After hill transform: 0.9788663751430515\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 32,605.97\n", + "Adstocked value: 32,606.14\n", + "Saturated value: 0.9675\n", + "Final response: 27073.7915\n", + "Raw spend: 32605.96722099993\n", + "After adstock: 32606.143691588164\n", + "After hill transform: 0.967529601076236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 25,026.53\n", + "Adstocked value: 25,027.76\n", + "Saturated value: 0.0034\n", + "Final response: 1830.4614\n", + "Raw spend: 25026.534707750667\n", + "After adstock: 25027.75692997289\n", + "After hill transform: 0.0033888840186347426\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 146,054.42\n", + "Adstocked value: 146,054.75\n", + "Saturated value: 0.4860\n", + "Final response: 69452.6691\n", + "Raw spend: 146054.42079647124\n", + "After adstock: 146054.75412980458\n", + "After hill transform: 0.4859970837864969\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,453.95\n", + "Adstocked value: 97,454.29\n", + "Saturated value: 0.9789\n", + "Final response: 65755.8727\n", + "Raw spend: 97453.95349930377\n", + "After adstock: 97454.2868326371\n", + "After hill transform: 0.9788663751430432\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 32,605.97\n", + "Adstocked value: 32,606.14\n", + "Saturated value: 0.9675\n", + "Final response: 27073.7915\n", + "Raw spend: 32605.96722101483\n", + "After adstock: 32606.143691603065\n", + "After hill transform: 0.9675296010762757\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 30,144.77\n", + "Adstocked value: 30,145.99\n", + "Saturated value: 0.0059\n", + "Final response: 3188.6924\n", + "Raw spend: 30144.766047857036\n", + "After adstock: 30145.98827007926\n", + "After hill transform: 0.005903489003091433\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 169,495.93\n", + "Adstocked value: 169,496.26\n", + "Saturated value: 0.5078\n", + "Final response: 72570.8939\n", + "Raw spend: 169495.92651908862\n", + "After adstock: 169496.25985242196\n", + "After hill transform: 0.507816952787908\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 81,208.84\n", + "Adstocked value: 81,209.17\n", + "Saturated value: 0.9663\n", + "Final response: 64910.6096\n", + "Raw spend: 81208.84044482326\n", + "After adstock: 81209.17377815659\n", + "After hill transform: 0.9662834744339566\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,916.22\n", + "Adstocked value: 26,916.40\n", + "Saturated value: 0.9459\n", + "Final response: 26469.8277\n", + "Raw spend: 26916.22322679655\n", + "After adstock: 26916.399697384782\n", + "After hill transform: 0.9459458925413928\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 30,144.77\n", + "Adstocked value: 30,145.99\n", + "Saturated value: 0.0059\n", + "Final response: 3188.6924\n", + "Raw spend: 30144.766047857036\n", + "After adstock: 30145.98827007926\n", + "After hill transform: 0.005903489003091433\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 169,495.93\n", + "Adstocked value: 169,496.26\n", + "Saturated value: 0.5078\n", + "Final response: 72570.8939\n", + "Raw spend: 169495.92651908862\n", + "After adstock: 169496.25985242196\n", + "After hill transform: 0.507816952787908\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 81,208.84\n", + "Adstocked value: 81,209.17\n", + "Saturated value: 0.9663\n", + "Final response: 64910.6096\n", + "Raw spend: 81208.84044482326\n", + "After adstock: 81209.17377815659\n", + "After hill transform: 0.9662834744339566\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,916.22\n", + "Adstocked value: 26,916.40\n", + "Saturated value: 0.9459\n", + "Final response: 26469.8277\n", + "Raw spend: 26916.22322679655\n", + "After adstock: 26916.399697384782\n", + "After hill transform: 0.9459458925413928\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 30,144.77\n", + "Adstocked value: 30,145.99\n", + "Saturated value: 0.0059\n", + "Final response: 3188.6924\n", + "Raw spend: 30144.766047871937\n", + "After adstock: 30145.98827009416\n", + "After hill transform: 0.005903489003100126\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 169,495.93\n", + "Adstocked value: 169,496.26\n", + "Saturated value: 0.5078\n", + "Final response: 72570.8939\n", + "Raw spend: 169495.92651908862\n", + "After adstock: 169496.25985242196\n", + "After hill transform: 0.507816952787908\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 81,208.84\n", + "Adstocked value: 81,209.17\n", + "Saturated value: 0.9663\n", + "Final response: 64910.6096\n", + "Raw spend: 81208.84044482326\n", + "After adstock: 81209.17377815659\n", + "After hill transform: 0.9662834744339566\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,916.22\n", + "Adstocked value: 26,916.40\n", + "Saturated value: 0.9459\n", + "Final response: 26469.8277\n", + "Raw spend: 26916.22322679655\n", + "After adstock: 26916.399697384782\n", + "After hill transform: 0.9459458925413928\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 30,144.77\n", + "Adstocked value: 30,145.99\n", + "Saturated value: 0.0059\n", + "Final response: 3188.6924\n", + "Raw spend: 30144.766047857036\n", + "After adstock: 30145.98827007926\n", + "After hill transform: 0.005903489003091433\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 169,495.93\n", + "Adstocked value: 169,496.26\n", + "Saturated value: 0.5078\n", + "Final response: 72570.8939\n", + "Raw spend: 169495.92651910352\n", + "After adstock: 169496.25985243687\n", + "After hill transform: 0.5078169527879207\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 81,208.84\n", + "Adstocked value: 81,209.17\n", + "Saturated value: 0.9663\n", + "Final response: 64910.6096\n", + "Raw spend: 81208.84044482326\n", + "After adstock: 81209.17377815659\n", + "After hill transform: 0.9662834744339566\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,916.22\n", + "Adstocked value: 26,916.40\n", + "Saturated value: 0.9459\n", + "Final response: 26469.8277\n", + "Raw spend: 26916.22322679655\n", + "After adstock: 26916.399697384782\n", + "After hill transform: 0.9459458925413928\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 30,144.77\n", + "Adstocked value: 30,145.99\n", + "Saturated value: 0.0059\n", + "Final response: 3188.6924\n", + "Raw spend: 30144.766047857036\n", + "After adstock: 30145.98827007926\n", + "After hill transform: 0.005903489003091433\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 169,495.93\n", + "Adstocked value: 169,496.26\n", + "Saturated value: 0.5078\n", + "Final response: 72570.8939\n", + "Raw spend: 169495.92651908862\n", + "After adstock: 169496.25985242196\n", + "After hill transform: 0.507816952787908\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 81,208.84\n", + "Adstocked value: 81,209.17\n", + "Saturated value: 0.9663\n", + "Final response: 64910.6096\n", + "Raw spend: 81208.84044483816\n", + "After adstock: 81209.17377817149\n", + "After hill transform: 0.9662834744339722\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,916.22\n", + "Adstocked value: 26,916.40\n", + "Saturated value: 0.9459\n", + "Final response: 26469.8277\n", + "Raw spend: 26916.22322679655\n", + "After adstock: 26916.399697384782\n", + "After hill transform: 0.9459458925413928\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 30,144.77\n", + "Adstocked value: 30,145.99\n", + "Saturated value: 0.0059\n", + "Final response: 3188.6924\n", + "Raw spend: 30144.766047857036\n", + "After adstock: 30145.98827007926\n", + "After hill transform: 0.005903489003091433\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 169,495.93\n", + "Adstocked value: 169,496.26\n", + "Saturated value: 0.5078\n", + "Final response: 72570.8939\n", + "Raw spend: 169495.92651908862\n", + "After adstock: 169496.25985242196\n", + "After hill transform: 0.507816952787908\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 81,208.84\n", + "Adstocked value: 81,209.17\n", + "Saturated value: 0.9663\n", + "Final response: 64910.6096\n", + "Raw spend: 81208.84044482326\n", + "After adstock: 81209.17377815659\n", + "After hill transform: 0.9662834744339566\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,916.22\n", + "Adstocked value: 26,916.40\n", + "Saturated value: 0.9459\n", + "Final response: 26469.8277\n", + "Raw spend: 26916.22322681145\n", + "After adstock: 26916.399697399684\n", + "After hill transform: 0.9459458925414714\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 30,144.77\n", + "Adstocked value: 30,145.99\n", + "Saturated value: 0.0059\n", + "Final response: 3188.6924\n", + "Raw spend: 30144.766047857036\n", + "After adstock: 30145.98827007926\n", + "After hill transform: 0.005903489003091433\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 169,495.93\n", + "Adstocked value: 169,496.26\n", + "Saturated value: 0.5078\n", + "Final response: 72570.8939\n", + "Raw spend: 169495.92651908862\n", + "After adstock: 169496.25985242196\n", + "After hill transform: 0.507816952787908\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 81,208.84\n", + "Adstocked value: 81,209.17\n", + "Saturated value: 0.9663\n", + "Final response: 64910.6096\n", + "Raw spend: 81208.84044482326\n", + "After adstock: 81209.17377815659\n", + "After hill transform: 0.9662834744339566\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,916.22\n", + "Adstocked value: 26,916.40\n", + "Saturated value: 0.9459\n", + "Final response: 26469.8277\n", + "Raw spend: 26916.22322679655\n", + "After adstock: 26916.399697384782\n", + "After hill transform: 0.9459458925413928\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 30,144.77\n", + "Adstocked value: 30,145.99\n", + "Saturated value: 0.0059\n", + "Final response: 3188.6924\n", + "Raw spend: 30144.766047871937\n", + "After adstock: 30145.98827009416\n", + "After hill transform: 0.005903489003100126\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 169,495.93\n", + "Adstocked value: 169,496.26\n", + "Saturated value: 0.5078\n", + "Final response: 72570.8939\n", + "Raw spend: 169495.92651908862\n", + "After adstock: 169496.25985242196\n", + "After hill transform: 0.507816952787908\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 81,208.84\n", + "Adstocked value: 81,209.17\n", + "Saturated value: 0.9663\n", + "Final response: 64910.6096\n", + "Raw spend: 81208.84044482326\n", + "After adstock: 81209.17377815659\n", + "After hill transform: 0.9662834744339566\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,916.22\n", + "Adstocked value: 26,916.40\n", + "Saturated value: 0.9459\n", + "Final response: 26469.8277\n", + "Raw spend: 26916.22322679655\n", + "After adstock: 26916.399697384782\n", + "After hill transform: 0.9459458925413928\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 30,144.77\n", + "Adstocked value: 30,145.99\n", + "Saturated value: 0.0059\n", + "Final response: 3188.6924\n", + "Raw spend: 30144.766047857036\n", + "After adstock: 30145.98827007926\n", + "After hill transform: 0.005903489003091433\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 169,495.93\n", + "Adstocked value: 169,496.26\n", + "Saturated value: 0.5078\n", + "Final response: 72570.8939\n", + "Raw spend: 169495.92651910352\n", + "After adstock: 169496.25985243687\n", + "After hill transform: 0.5078169527879207\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 81,208.84\n", + "Adstocked value: 81,209.17\n", + "Saturated value: 0.9663\n", + "Final response: 64910.6096\n", + "Raw spend: 81208.84044482326\n", + "After adstock: 81209.17377815659\n", + "After hill transform: 0.9662834744339566\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,916.22\n", + "Adstocked value: 26,916.40\n", + "Saturated value: 0.9459\n", + "Final response: 26469.8277\n", + "Raw spend: 26916.22322679655\n", + "After adstock: 26916.399697384782\n", + "After hill transform: 0.9459458925413928\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 30,144.77\n", + "Adstocked value: 30,145.99\n", + "Saturated value: 0.0059\n", + "Final response: 3188.6924\n", + "Raw spend: 30144.766047857036\n", + "After adstock: 30145.98827007926\n", + "After hill transform: 0.005903489003091433\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 169,495.93\n", + "Adstocked value: 169,496.26\n", + "Saturated value: 0.5078\n", + "Final response: 72570.8939\n", + "Raw spend: 169495.92651908862\n", + "After adstock: 169496.25985242196\n", + "After hill transform: 0.507816952787908\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 81,208.84\n", + "Adstocked value: 81,209.17\n", + "Saturated value: 0.9663\n", + "Final response: 64910.6096\n", + "Raw spend: 81208.84044483816\n", + "After adstock: 81209.17377817149\n", + "After hill transform: 0.9662834744339722\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,916.22\n", + "Adstocked value: 26,916.40\n", + "Saturated value: 0.9459\n", + "Final response: 26469.8277\n", + "Raw spend: 26916.22322679655\n", + "After adstock: 26916.399697384782\n", + "After hill transform: 0.9459458925413928\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 30,144.77\n", + "Adstocked value: 30,145.99\n", + "Saturated value: 0.0059\n", + "Final response: 3188.6924\n", + "Raw spend: 30144.766047857036\n", + "After adstock: 30145.98827007926\n", + "After hill transform: 0.005903489003091433\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 169,495.93\n", + "Adstocked value: 169,496.26\n", + "Saturated value: 0.5078\n", + "Final response: 72570.8939\n", + "Raw spend: 169495.92651908862\n", + "After adstock: 169496.25985242196\n", + "After hill transform: 0.507816952787908\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 81,208.84\n", + "Adstocked value: 81,209.17\n", + "Saturated value: 0.9663\n", + "Final response: 64910.6096\n", + "Raw spend: 81208.84044482326\n", + "After adstock: 81209.17377815659\n", + "After hill transform: 0.9662834744339566\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,916.22\n", + "Adstocked value: 26,916.40\n", + "Saturated value: 0.9459\n", + "Final response: 26469.8277\n", + "Raw spend: 26916.22322681145\n", + "After adstock: 26916.399697399684\n", + "After hill transform: 0.9459458925414714\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 39,047.03\n", + "Adstocked value: 39,048.25\n", + "Saturated value: 0.0127\n", + "Final response: 6876.3122\n", + "Raw spend: 39047.03215051003\n", + "After adstock: 39048.25437273225\n", + "After hill transform: 0.01273068357499942\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 201,743.97\n", + "Adstocked value: 201,744.30\n", + "Saturated value: 0.5333\n", + "Final response: 76213.3158\n", + "Raw spend: 201743.97102079398\n", + "After adstock: 201744.30435412732\n", + "After hill transform: 0.5333049064406014\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 44,250.05\n", + "Adstocked value: 44,250.38\n", + "Saturated value: 0.8528\n", + "Final response: 57290.1753\n", + "Raw spend: 44250.05043411793\n", + "After adstock: 44250.38376745127\n", + "After hill transform: 0.8528428558948397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 29,837.41\n", + "Adstocked value: 29,837.59\n", + "Saturated value: 0.9588\n", + "Final response: 26830.5219\n", + "Raw spend: 29837.411966170017\n", + "After adstock: 29837.58843675825\n", + "After hill transform: 0.9588359351073255\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 39,047.03\n", + "Adstocked value: 39,048.25\n", + "Saturated value: 0.0127\n", + "Final response: 6876.3122\n", + "Raw spend: 39047.03215051003\n", + "After adstock: 39048.25437273225\n", + "After hill transform: 0.01273068357499942\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 201,743.97\n", + "Adstocked value: 201,744.30\n", + "Saturated value: 0.5333\n", + "Final response: 76213.3158\n", + "Raw spend: 201743.97102079398\n", + "After adstock: 201744.30435412732\n", + "After hill transform: 0.5333049064406014\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 44,250.05\n", + "Adstocked value: 44,250.38\n", + "Saturated value: 0.8528\n", + "Final response: 57290.1753\n", + "Raw spend: 44250.05043411793\n", + "After adstock: 44250.38376745127\n", + "After hill transform: 0.8528428558948397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 29,837.41\n", + "Adstocked value: 29,837.59\n", + "Saturated value: 0.9588\n", + "Final response: 26830.5219\n", + "Raw spend: 29837.411966170017\n", + "After adstock: 29837.58843675825\n", + "After hill transform: 0.9588359351073255\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 31,631.62\n", + "Adstocked value: 31,632.84\n", + "Saturated value: 0.0068\n", + "Final response: 3680.1885\n", + "Raw spend: 31631.616813468943\n", + "After adstock: 31632.839035691166\n", + "After hill transform: 0.006813436274804576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 174,881.97\n", + "Adstocked value: 174,882.31\n", + "Saturated value: 0.5124\n", + "Final response: 73226.0807\n", + "Raw spend: 174881.974195484\n", + "After adstock: 174882.30752881736\n", + "After hill transform: 0.5124016412962074\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 75,036.01\n", + "Adstocked value: 75,036.34\n", + "Saturated value: 0.9588\n", + "Final response: 64408.1851\n", + "Raw spend: 75036.00707971744\n", + "After adstock: 75036.34041305077\n", + "After hill transform: 0.9588041965260402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 27,404.12\n", + "Adstocked value: 27,404.29\n", + "Saturated value: 0.9484\n", + "Final response: 26539.5970\n", + "Raw spend: 27404.11829346277\n", + "After adstock: 27404.294764051003\n", + "After hill transform: 0.9484392208485284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 31,631.62\n", + "Adstocked value: 31,632.84\n", + "Saturated value: 0.0068\n", + "Final response: 3680.1885\n", + "Raw spend: 31631.616813468943\n", + "After adstock: 31632.839035691166\n", + "After hill transform: 0.006813436274804576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 174,881.97\n", + "Adstocked value: 174,882.31\n", + "Saturated value: 0.5124\n", + "Final response: 73226.0807\n", + "Raw spend: 174881.974195484\n", + "After adstock: 174882.30752881736\n", + "After hill transform: 0.5124016412962074\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 75,036.01\n", + "Adstocked value: 75,036.34\n", + "Saturated value: 0.9588\n", + "Final response: 64408.1851\n", + "Raw spend: 75036.00707971744\n", + "After adstock: 75036.34041305077\n", + "After hill transform: 0.9588041965260402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 27,404.12\n", + "Adstocked value: 27,404.29\n", + "Saturated value: 0.9484\n", + "Final response: 26539.5970\n", + "Raw spend: 27404.11829346277\n", + "After adstock: 27404.294764051003\n", + "After hill transform: 0.9484392208485284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 31,631.62\n", + "Adstocked value: 31,632.84\n", + "Saturated value: 0.0068\n", + "Final response: 3680.1885\n", + "Raw spend: 31631.616813483844\n", + "After adstock: 31632.839035706067\n", + "After hill transform: 0.006813436274814128\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 174,881.97\n", + "Adstocked value: 174,882.31\n", + "Saturated value: 0.5124\n", + "Final response: 73226.0807\n", + "Raw spend: 174881.974195484\n", + "After adstock: 174882.30752881736\n", + "After hill transform: 0.5124016412962074\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 75,036.01\n", + "Adstocked value: 75,036.34\n", + "Saturated value: 0.9588\n", + "Final response: 64408.1851\n", + "Raw spend: 75036.00707971744\n", + "After adstock: 75036.34041305077\n", + "After hill transform: 0.9588041965260402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 27,404.12\n", + "Adstocked value: 27,404.29\n", + "Saturated value: 0.9484\n", + "Final response: 26539.5970\n", + "Raw spend: 27404.11829346277\n", + "After adstock: 27404.294764051003\n", + "After hill transform: 0.9484392208485284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 31,631.62\n", + "Adstocked value: 31,632.84\n", + "Saturated value: 0.0068\n", + "Final response: 3680.1885\n", + "Raw spend: 31631.616813468943\n", + "After adstock: 31632.839035691166\n", + "After hill transform: 0.006813436274804576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 174,881.97\n", + "Adstocked value: 174,882.31\n", + "Saturated value: 0.5124\n", + "Final response: 73226.0807\n", + "Raw spend: 174881.97419549891\n", + "After adstock: 174882.30752883226\n", + "After hill transform: 0.5124016412962199\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 75,036.01\n", + "Adstocked value: 75,036.34\n", + "Saturated value: 0.9588\n", + "Final response: 64408.1851\n", + "Raw spend: 75036.00707971744\n", + "After adstock: 75036.34041305077\n", + "After hill transform: 0.9588041965260402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 27,404.12\n", + "Adstocked value: 27,404.29\n", + "Saturated value: 0.9484\n", + "Final response: 26539.5970\n", + "Raw spend: 27404.11829346277\n", + "After adstock: 27404.294764051003\n", + "After hill transform: 0.9484392208485284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 31,631.62\n", + "Adstocked value: 31,632.84\n", + "Saturated value: 0.0068\n", + "Final response: 3680.1885\n", + "Raw spend: 31631.616813468943\n", + "After adstock: 31632.839035691166\n", + "After hill transform: 0.006813436274804576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 174,881.97\n", + "Adstocked value: 174,882.31\n", + "Saturated value: 0.5124\n", + "Final response: 73226.0807\n", + "Raw spend: 174881.974195484\n", + "After adstock: 174882.30752881736\n", + "After hill transform: 0.5124016412962074\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 75,036.01\n", + "Adstocked value: 75,036.34\n", + "Saturated value: 0.9588\n", + "Final response: 64408.1851\n", + "Raw spend: 75036.00707973234\n", + "After adstock: 75036.34041306567\n", + "After hill transform: 0.9588041965260609\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 27,404.12\n", + "Adstocked value: 27,404.29\n", + "Saturated value: 0.9484\n", + "Final response: 26539.5970\n", + "Raw spend: 27404.11829346277\n", + "After adstock: 27404.294764051003\n", + "After hill transform: 0.9484392208485284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 31,631.62\n", + "Adstocked value: 31,632.84\n", + "Saturated value: 0.0068\n", + "Final response: 3680.1885\n", + "Raw spend: 31631.616813468943\n", + "After adstock: 31632.839035691166\n", + "After hill transform: 0.006813436274804576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 174,881.97\n", + "Adstocked value: 174,882.31\n", + "Saturated value: 0.5124\n", + "Final response: 73226.0807\n", + "Raw spend: 174881.974195484\n", + "After adstock: 174882.30752881736\n", + "After hill transform: 0.5124016412962074\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 75,036.01\n", + "Adstocked value: 75,036.34\n", + "Saturated value: 0.9588\n", + "Final response: 64408.1851\n", + "Raw spend: 75036.00707971744\n", + "After adstock: 75036.34041305077\n", + "After hill transform: 0.9588041965260402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 27,404.12\n", + "Adstocked value: 27,404.29\n", + "Saturated value: 0.9484\n", + "Final response: 26539.5970\n", + "Raw spend: 27404.11829347767\n", + "After adstock: 27404.294764065904\n", + "After hill transform: 0.9484392208486022\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 31,631.62\n", + "Adstocked value: 31,632.84\n", + "Saturated value: 0.0068\n", + "Final response: 3680.1885\n", + "Raw spend: 31631.616813468943\n", + "After adstock: 31632.839035691166\n", + "After hill transform: 0.006813436274804576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 174,881.97\n", + "Adstocked value: 174,882.31\n", + "Saturated value: 0.5124\n", + "Final response: 73226.0807\n", + "Raw spend: 174881.974195484\n", + "After adstock: 174882.30752881736\n", + "After hill transform: 0.5124016412962074\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 75,036.01\n", + "Adstocked value: 75,036.34\n", + "Saturated value: 0.9588\n", + "Final response: 64408.1851\n", + "Raw spend: 75036.00707971744\n", + "After adstock: 75036.34041305077\n", + "After hill transform: 0.9588041965260402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 27,404.12\n", + "Adstocked value: 27,404.29\n", + "Saturated value: 0.9484\n", + "Final response: 26539.5970\n", + "Raw spend: 27404.11829346277\n", + "After adstock: 27404.294764051003\n", + "After hill transform: 0.9484392208485284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 31,631.62\n", + "Adstocked value: 31,632.84\n", + "Saturated value: 0.0068\n", + "Final response: 3680.1885\n", + "Raw spend: 31631.616813483844\n", + "After adstock: 31632.839035706067\n", + "After hill transform: 0.006813436274814128\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 174,881.97\n", + "Adstocked value: 174,882.31\n", + "Saturated value: 0.5124\n", + "Final response: 73226.0807\n", + "Raw spend: 174881.974195484\n", + "After adstock: 174882.30752881736\n", + "After hill transform: 0.5124016412962074\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 75,036.01\n", + "Adstocked value: 75,036.34\n", + "Saturated value: 0.9588\n", + "Final response: 64408.1851\n", + "Raw spend: 75036.00707971744\n", + "After adstock: 75036.34041305077\n", + "After hill transform: 0.9588041965260402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 27,404.12\n", + "Adstocked value: 27,404.29\n", + "Saturated value: 0.9484\n", + "Final response: 26539.5970\n", + "Raw spend: 27404.11829346277\n", + "After adstock: 27404.294764051003\n", + "After hill transform: 0.9484392208485284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 31,631.62\n", + "Adstocked value: 31,632.84\n", + "Saturated value: 0.0068\n", + "Final response: 3680.1885\n", + "Raw spend: 31631.616813468943\n", + "After adstock: 31632.839035691166\n", + "After hill transform: 0.006813436274804576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 174,881.97\n", + "Adstocked value: 174,882.31\n", + "Saturated value: 0.5124\n", + "Final response: 73226.0807\n", + "Raw spend: 174881.97419549891\n", + "After adstock: 174882.30752883226\n", + "After hill transform: 0.5124016412962199\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 75,036.01\n", + "Adstocked value: 75,036.34\n", + "Saturated value: 0.9588\n", + "Final response: 64408.1851\n", + "Raw spend: 75036.00707971744\n", + "After adstock: 75036.34041305077\n", + "After hill transform: 0.9588041965260402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 27,404.12\n", + "Adstocked value: 27,404.29\n", + "Saturated value: 0.9484\n", + "Final response: 26539.5970\n", + "Raw spend: 27404.11829346277\n", + "After adstock: 27404.294764051003\n", + "After hill transform: 0.9484392208485284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 31,631.62\n", + "Adstocked value: 31,632.84\n", + "Saturated value: 0.0068\n", + "Final response: 3680.1885\n", + "Raw spend: 31631.616813468943\n", + "After adstock: 31632.839035691166\n", + "After hill transform: 0.006813436274804576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 174,881.97\n", + "Adstocked value: 174,882.31\n", + "Saturated value: 0.5124\n", + "Final response: 73226.0807\n", + "Raw spend: 174881.974195484\n", + "After adstock: 174882.30752881736\n", + "After hill transform: 0.5124016412962074\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 75,036.01\n", + "Adstocked value: 75,036.34\n", + "Saturated value: 0.9588\n", + "Final response: 64408.1851\n", + "Raw spend: 75036.00707973234\n", + "After adstock: 75036.34041306567\n", + "After hill transform: 0.9588041965260609\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 27,404.12\n", + "Adstocked value: 27,404.29\n", + "Saturated value: 0.9484\n", + "Final response: 26539.5970\n", + "Raw spend: 27404.11829346277\n", + "After adstock: 27404.294764051003\n", + "After hill transform: 0.9484392208485284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 31,631.62\n", + "Adstocked value: 31,632.84\n", + "Saturated value: 0.0068\n", + "Final response: 3680.1885\n", + "Raw spend: 31631.616813468943\n", + "After adstock: 31632.839035691166\n", + "After hill transform: 0.006813436274804576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 174,881.97\n", + "Adstocked value: 174,882.31\n", + "Saturated value: 0.5124\n", + "Final response: 73226.0807\n", + "Raw spend: 174881.974195484\n", + "After adstock: 174882.30752881736\n", + "After hill transform: 0.5124016412962074\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 75,036.01\n", + "Adstocked value: 75,036.34\n", + "Saturated value: 0.9588\n", + "Final response: 64408.1851\n", + "Raw spend: 75036.00707971744\n", + "After adstock: 75036.34041305077\n", + "After hill transform: 0.9588041965260402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 27,404.12\n", + "Adstocked value: 27,404.29\n", + "Saturated value: 0.9484\n", + "Final response: 26539.5970\n", + "Raw spend: 27404.11829347767\n", + "After adstock: 27404.294764065904\n", + "After hill transform: 0.9484392208486022\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 32,986.15\n", + "Adstocked value: 32,987.37\n", + "Saturated value: 0.0077\n", + "Final response: 4169.0880\n", + "Raw spend: 32986.149421810325\n", + "After adstock: 32987.371644032544\n", + "After hill transform: 0.007718576341809375\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 176,545.73\n", + "Adstocked value: 176,546.06\n", + "Saturated value: 0.5138\n", + "Final response: 73424.3403\n", + "Raw spend: 176545.73133655285\n", + "After adstock: 176546.0646698862\n", + "After hill transform: 0.5137889689210491\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 67,611.38\n", + "Adstocked value: 67,611.72\n", + "Saturated value: 0.9465\n", + "Final response: 63581.5478\n", + "Raw spend: 67611.3836264091\n", + "After adstock: 67611.71695974242\n", + "After hill transform: 0.9464985666480517\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,551.57\n", + "Adstocked value: 30,551.74\n", + "Saturated value: 0.9614\n", + "Final response: 26900.8794\n", + "Raw spend: 30551.566845012487\n", + "After adstock: 30551.74331560072\n", + "After hill transform: 0.9613502830857791\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 32,986.15\n", + "Adstocked value: 32,987.37\n", + "Saturated value: 0.0077\n", + "Final response: 4169.0880\n", + "Raw spend: 32986.149421810325\n", + "After adstock: 32987.371644032544\n", + "After hill transform: 0.007718576341809375\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 176,545.73\n", + "Adstocked value: 176,546.06\n", + "Saturated value: 0.5138\n", + "Final response: 73424.3403\n", + "Raw spend: 176545.73133655285\n", + "After adstock: 176546.0646698862\n", + "After hill transform: 0.5137889689210491\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 67,611.38\n", + "Adstocked value: 67,611.72\n", + "Saturated value: 0.9465\n", + "Final response: 63581.5478\n", + "Raw spend: 67611.3836264091\n", + "After adstock: 67611.71695974242\n", + "After hill transform: 0.9464985666480517\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,551.57\n", + "Adstocked value: 30,551.74\n", + "Saturated value: 0.9614\n", + "Final response: 26900.8794\n", + "Raw spend: 30551.566845012487\n", + "After adstock: 30551.74331560072\n", + "After hill transform: 0.9613502830857791\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 32,986.15\n", + "Adstocked value: 32,987.37\n", + "Saturated value: 0.0077\n", + "Final response: 4169.0880\n", + "Raw spend: 32986.14942182523\n", + "After adstock: 32987.371644047445\n", + "After hill transform: 0.007718576341819742\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 176,545.73\n", + "Adstocked value: 176,546.06\n", + "Saturated value: 0.5138\n", + "Final response: 73424.3403\n", + "Raw spend: 176545.73133655285\n", + "After adstock: 176546.0646698862\n", + "After hill transform: 0.5137889689210491\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 67,611.38\n", + "Adstocked value: 67,611.72\n", + "Saturated value: 0.9465\n", + "Final response: 63581.5478\n", + "Raw spend: 67611.3836264091\n", + "After adstock: 67611.71695974242\n", + "After hill transform: 0.9464985666480517\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,551.57\n", + "Adstocked value: 30,551.74\n", + "Saturated value: 0.9614\n", + "Final response: 26900.8794\n", + "Raw spend: 30551.566845012487\n", + "After adstock: 30551.74331560072\n", + "After hill transform: 0.9613502830857791\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 32,986.15\n", + "Adstocked value: 32,987.37\n", + "Saturated value: 0.0077\n", + "Final response: 4169.0880\n", + "Raw spend: 32986.149421810325\n", + "After adstock: 32987.371644032544\n", + "After hill transform: 0.007718576341809375\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 176,545.73\n", + "Adstocked value: 176,546.06\n", + "Saturated value: 0.5138\n", + "Final response: 73424.3403\n", + "Raw spend: 176545.73133656775\n", + "After adstock: 176546.0646699011\n", + "After hill transform: 0.5137889689210615\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 67,611.38\n", + "Adstocked value: 67,611.72\n", + "Saturated value: 0.9465\n", + "Final response: 63581.5478\n", + "Raw spend: 67611.3836264091\n", + "After adstock: 67611.71695974242\n", + "After hill transform: 0.9464985666480517\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,551.57\n", + "Adstocked value: 30,551.74\n", + "Saturated value: 0.9614\n", + "Final response: 26900.8794\n", + "Raw spend: 30551.566845012487\n", + "After adstock: 30551.74331560072\n", + "After hill transform: 0.9613502830857791\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 32,986.15\n", + "Adstocked value: 32,987.37\n", + "Saturated value: 0.0077\n", + "Final response: 4169.0880\n", + "Raw spend: 32986.149421810325\n", + "After adstock: 32987.371644032544\n", + "After hill transform: 0.007718576341809375\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 176,545.73\n", + "Adstocked value: 176,546.06\n", + "Saturated value: 0.5138\n", + "Final response: 73424.3403\n", + "Raw spend: 176545.73133655285\n", + "After adstock: 176546.0646698862\n", + "After hill transform: 0.5137889689210491\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 67,611.38\n", + "Adstocked value: 67,611.72\n", + "Saturated value: 0.9465\n", + "Final response: 63581.5478\n", + "Raw spend: 67611.383626424\n", + "After adstock: 67611.71695975732\n", + "After hill transform: 0.9464985666480811\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,551.57\n", + "Adstocked value: 30,551.74\n", + "Saturated value: 0.9614\n", + "Final response: 26900.8794\n", + "Raw spend: 30551.566845012487\n", + "After adstock: 30551.74331560072\n", + "After hill transform: 0.9613502830857791\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 32,986.15\n", + "Adstocked value: 32,987.37\n", + "Saturated value: 0.0077\n", + "Final response: 4169.0880\n", + "Raw spend: 32986.149421810325\n", + "After adstock: 32987.371644032544\n", + "After hill transform: 0.007718576341809375\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 176,545.73\n", + "Adstocked value: 176,546.06\n", + "Saturated value: 0.5138\n", + "Final response: 73424.3403\n", + "Raw spend: 176545.73133655285\n", + "After adstock: 176546.0646698862\n", + "After hill transform: 0.5137889689210491\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 67,611.38\n", + "Adstocked value: 67,611.72\n", + "Saturated value: 0.9465\n", + "Final response: 63581.5478\n", + "Raw spend: 67611.3836264091\n", + "After adstock: 67611.71695974242\n", + "After hill transform: 0.9464985666480517\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,551.57\n", + "Adstocked value: 30,551.74\n", + "Saturated value: 0.9614\n", + "Final response: 26900.8794\n", + "Raw spend: 30551.566845027388\n", + "After adstock: 30551.743315615622\n", + "After hill transform: 0.9613502830858294\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 32,986.15\n", + "Adstocked value: 32,987.37\n", + "Saturated value: 0.0077\n", + "Final response: 4169.0880\n", + "Raw spend: 32986.149421810325\n", + "After adstock: 32987.371644032544\n", + "After hill transform: 0.007718576341809375\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 176,545.73\n", + "Adstocked value: 176,546.06\n", + "Saturated value: 0.5138\n", + "Final response: 73424.3403\n", + "Raw spend: 176545.73133655285\n", + "After adstock: 176546.0646698862\n", + "After hill transform: 0.5137889689210491\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 67,611.38\n", + "Adstocked value: 67,611.72\n", + "Saturated value: 0.9465\n", + "Final response: 63581.5478\n", + "Raw spend: 67611.3836264091\n", + "After adstock: 67611.71695974242\n", + "After hill transform: 0.9464985666480517\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,551.57\n", + "Adstocked value: 30,551.74\n", + "Saturated value: 0.9614\n", + "Final response: 26900.8794\n", + "Raw spend: 30551.566845012487\n", + "After adstock: 30551.74331560072\n", + "After hill transform: 0.9613502830857791\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 32,986.15\n", + "Adstocked value: 32,987.37\n", + "Saturated value: 0.0077\n", + "Final response: 4169.0880\n", + "Raw spend: 32986.14942182523\n", + "After adstock: 32987.371644047445\n", + "After hill transform: 0.007718576341819742\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 176,545.73\n", + "Adstocked value: 176,546.06\n", + "Saturated value: 0.5138\n", + "Final response: 73424.3403\n", + "Raw spend: 176545.73133655285\n", + "After adstock: 176546.0646698862\n", + "After hill transform: 0.5137889689210491\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 67,611.38\n", + "Adstocked value: 67,611.72\n", + "Saturated value: 0.9465\n", + "Final response: 63581.5478\n", + "Raw spend: 67611.3836264091\n", + "After adstock: 67611.71695974242\n", + "After hill transform: 0.9464985666480517\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,551.57\n", + "Adstocked value: 30,551.74\n", + "Saturated value: 0.9614\n", + "Final response: 26900.8794\n", + "Raw spend: 30551.566845012487\n", + "After adstock: 30551.74331560072\n", + "After hill transform: 0.9613502830857791\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 32,986.15\n", + "Adstocked value: 32,987.37\n", + "Saturated value: 0.0077\n", + "Final response: 4169.0880\n", + "Raw spend: 32986.149421810325\n", + "After adstock: 32987.371644032544\n", + "After hill transform: 0.007718576341809375\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 176,545.73\n", + "Adstocked value: 176,546.06\n", + "Saturated value: 0.5138\n", + "Final response: 73424.3403\n", + "Raw spend: 176545.73133656775\n", + "After adstock: 176546.0646699011\n", + "After hill transform: 0.5137889689210615\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 67,611.38\n", + "Adstocked value: 67,611.72\n", + "Saturated value: 0.9465\n", + "Final response: 63581.5478\n", + "Raw spend: 67611.3836264091\n", + "After adstock: 67611.71695974242\n", + "After hill transform: 0.9464985666480517\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,551.57\n", + "Adstocked value: 30,551.74\n", + "Saturated value: 0.9614\n", + "Final response: 26900.8794\n", + "Raw spend: 30551.566845012487\n", + "After adstock: 30551.74331560072\n", + "After hill transform: 0.9613502830857791\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 32,986.15\n", + "Adstocked value: 32,987.37\n", + "Saturated value: 0.0077\n", + "Final response: 4169.0880\n", + "Raw spend: 32986.149421810325\n", + "After adstock: 32987.371644032544\n", + "After hill transform: 0.007718576341809375\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 176,545.73\n", + "Adstocked value: 176,546.06\n", + "Saturated value: 0.5138\n", + "Final response: 73424.3403\n", + "Raw spend: 176545.73133655285\n", + "After adstock: 176546.0646698862\n", + "After hill transform: 0.5137889689210491\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 67,611.38\n", + "Adstocked value: 67,611.72\n", + "Saturated value: 0.9465\n", + "Final response: 63581.5478\n", + "Raw spend: 67611.383626424\n", + "After adstock: 67611.71695975732\n", + "After hill transform: 0.9464985666480811\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,551.57\n", + "Adstocked value: 30,551.74\n", + "Saturated value: 0.9614\n", + "Final response: 26900.8794\n", + "Raw spend: 30551.566845012487\n", + "After adstock: 30551.74331560072\n", + "After hill transform: 0.9613502830857791\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 32,986.15\n", + "Adstocked value: 32,987.37\n", + "Saturated value: 0.0077\n", + "Final response: 4169.0880\n", + "Raw spend: 32986.149421810325\n", + "After adstock: 32987.371644032544\n", + "After hill transform: 0.007718576341809375\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 176,545.73\n", + "Adstocked value: 176,546.06\n", + "Saturated value: 0.5138\n", + "Final response: 73424.3403\n", + "Raw spend: 176545.73133655285\n", + "After adstock: 176546.0646698862\n", + "After hill transform: 0.5137889689210491\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 67,611.38\n", + "Adstocked value: 67,611.72\n", + "Saturated value: 0.9465\n", + "Final response: 63581.5478\n", + "Raw spend: 67611.3836264091\n", + "After adstock: 67611.71695974242\n", + "After hill transform: 0.9464985666480517\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,551.57\n", + "Adstocked value: 30,551.74\n", + "Saturated value: 0.9614\n", + "Final response: 26900.8794\n", + "Raw spend: 30551.566845027388\n", + "After adstock: 30551.743315615622\n", + "After hill transform: 0.9613502830858294\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,384.01\n", + "Adstocked value: 35,385.23\n", + "Saturated value: 0.0095\n", + "Final response: 5135.4353\n", + "Raw spend: 35384.01250853032\n", + "After adstock: 35385.23473075254\n", + "After hill transform: 0.009507654744271826\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 185,875.05\n", + "Adstocked value: 185,875.38\n", + "Saturated value: 0.5213\n", + "Final response: 74501.9560\n", + "Raw spend: 185875.04831959633\n", + "After adstock: 185875.38165292967\n", + "After hill transform: 0.5213296164555663\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,249.28\n", + "Adstocked value: 59,249.61\n", + "Saturated value: 0.9259\n", + "Final response: 62198.5401\n", + "Raw spend: 59249.27717504206\n", + "After adstock: 59249.610508375394\n", + "After hill transform: 0.9259105997782595\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 29,024.76\n", + "Adstocked value: 29,024.93\n", + "Saturated value: 0.9557\n", + "Final response: 26742.8382\n", + "Raw spend: 29024.756276092332\n", + "After adstock: 29024.932746680566\n", + "After hill transform: 0.9557024040763138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,384.01\n", + "Adstocked value: 35,385.23\n", + "Saturated value: 0.0095\n", + "Final response: 5135.4353\n", + "Raw spend: 35384.01250853032\n", + "After adstock: 35385.23473075254\n", + "After hill transform: 0.009507654744271826\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 185,875.05\n", + "Adstocked value: 185,875.38\n", + "Saturated value: 0.5213\n", + "Final response: 74501.9560\n", + "Raw spend: 185875.04831959633\n", + "After adstock: 185875.38165292967\n", + "After hill transform: 0.5213296164555663\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,249.28\n", + "Adstocked value: 59,249.61\n", + "Saturated value: 0.9259\n", + "Final response: 62198.5401\n", + "Raw spend: 59249.27717504206\n", + "After adstock: 59249.610508375394\n", + "After hill transform: 0.9259105997782595\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 29,024.76\n", + "Adstocked value: 29,024.93\n", + "Saturated value: 0.9557\n", + "Final response: 26742.8382\n", + "Raw spend: 29024.756276092332\n", + "After adstock: 29024.932746680566\n", + "After hill transform: 0.9557024040763138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,384.01\n", + "Adstocked value: 35,385.23\n", + "Saturated value: 0.0095\n", + "Final response: 5135.4353\n", + "Raw spend: 35384.012508545224\n", + "After adstock: 35385.23473076744\n", + "After hill transform: 0.009507654744283708\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 185,875.05\n", + "Adstocked value: 185,875.38\n", + "Saturated value: 0.5213\n", + "Final response: 74501.9560\n", + "Raw spend: 185875.04831959633\n", + "After adstock: 185875.38165292967\n", + "After hill transform: 0.5213296164555663\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,249.28\n", + "Adstocked value: 59,249.61\n", + "Saturated value: 0.9259\n", + "Final response: 62198.5401\n", + "Raw spend: 59249.27717504206\n", + "After adstock: 59249.610508375394\n", + "After hill transform: 0.9259105997782595\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 29,024.76\n", + "Adstocked value: 29,024.93\n", + "Saturated value: 0.9557\n", + "Final response: 26742.8382\n", + "Raw spend: 29024.756276092332\n", + "After adstock: 29024.932746680566\n", + "After hill transform: 0.9557024040763138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,384.01\n", + "Adstocked value: 35,385.23\n", + "Saturated value: 0.0095\n", + "Final response: 5135.4353\n", + "Raw spend: 35384.01250853032\n", + "After adstock: 35385.23473075254\n", + "After hill transform: 0.009507654744271826\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 185,875.05\n", + "Adstocked value: 185,875.38\n", + "Saturated value: 0.5213\n", + "Final response: 74501.9560\n", + "Raw spend: 185875.04831961123\n", + "After adstock: 185875.38165294458\n", + "After hill transform: 0.5213296164555781\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,249.28\n", + "Adstocked value: 59,249.61\n", + "Saturated value: 0.9259\n", + "Final response: 62198.5401\n", + "Raw spend: 59249.27717504206\n", + "After adstock: 59249.610508375394\n", + "After hill transform: 0.9259105997782595\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 29,024.76\n", + "Adstocked value: 29,024.93\n", + "Saturated value: 0.9557\n", + "Final response: 26742.8382\n", + "Raw spend: 29024.756276092332\n", + "After adstock: 29024.932746680566\n", + "After hill transform: 0.9557024040763138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,384.01\n", + "Adstocked value: 35,385.23\n", + "Saturated value: 0.0095\n", + "Final response: 5135.4353\n", + "Raw spend: 35384.01250853032\n", + "After adstock: 35385.23473075254\n", + "After hill transform: 0.009507654744271826\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 185,875.05\n", + "Adstocked value: 185,875.38\n", + "Saturated value: 0.5213\n", + "Final response: 74501.9560\n", + "Raw spend: 185875.04831959633\n", + "After adstock: 185875.38165292967\n", + "After hill transform: 0.5213296164555663\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,249.28\n", + "Adstocked value: 59,249.61\n", + "Saturated value: 0.9259\n", + "Final response: 62198.5401\n", + "Raw spend: 59249.27717505696\n", + "After adstock: 59249.610508390295\n", + "After hill transform: 0.9259105997783049\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 29,024.76\n", + "Adstocked value: 29,024.93\n", + "Saturated value: 0.9557\n", + "Final response: 26742.8382\n", + "Raw spend: 29024.756276092332\n", + "After adstock: 29024.932746680566\n", + "After hill transform: 0.9557024040763138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,384.01\n", + "Adstocked value: 35,385.23\n", + "Saturated value: 0.0095\n", + "Final response: 5135.4353\n", + "Raw spend: 35384.01250853032\n", + "After adstock: 35385.23473075254\n", + "After hill transform: 0.009507654744271826\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 185,875.05\n", + "Adstocked value: 185,875.38\n", + "Saturated value: 0.5213\n", + "Final response: 74501.9560\n", + "Raw spend: 185875.04831959633\n", + "After adstock: 185875.38165292967\n", + "After hill transform: 0.5213296164555663\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,249.28\n", + "Adstocked value: 59,249.61\n", + "Saturated value: 0.9259\n", + "Final response: 62198.5401\n", + "Raw spend: 59249.27717504206\n", + "After adstock: 59249.610508375394\n", + "After hill transform: 0.9259105997782595\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 29,024.76\n", + "Adstocked value: 29,024.93\n", + "Saturated value: 0.9557\n", + "Final response: 26742.8382\n", + "Raw spend: 29024.756276107233\n", + "After adstock: 29024.932746695467\n", + "After hill transform: 0.9557024040763742\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,384.01\n", + "Adstocked value: 35,385.23\n", + "Saturated value: 0.0095\n", + "Final response: 5135.4353\n", + "Raw spend: 35384.01250853032\n", + "After adstock: 35385.23473075254\n", + "After hill transform: 0.009507654744271826\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 185,875.05\n", + "Adstocked value: 185,875.38\n", + "Saturated value: 0.5213\n", + "Final response: 74501.9560\n", + "Raw spend: 185875.04831959633\n", + "After adstock: 185875.38165292967\n", + "After hill transform: 0.5213296164555663\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,249.28\n", + "Adstocked value: 59,249.61\n", + "Saturated value: 0.9259\n", + "Final response: 62198.5401\n", + "Raw spend: 59249.27717504206\n", + "After adstock: 59249.610508375394\n", + "After hill transform: 0.9259105997782595\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 29,024.76\n", + "Adstocked value: 29,024.93\n", + "Saturated value: 0.9557\n", + "Final response: 26742.8382\n", + "Raw spend: 29024.756276092332\n", + "After adstock: 29024.932746680566\n", + "After hill transform: 0.9557024040763138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,384.01\n", + "Adstocked value: 35,385.23\n", + "Saturated value: 0.0095\n", + "Final response: 5135.4353\n", + "Raw spend: 35384.012508545224\n", + "After adstock: 35385.23473076744\n", + "After hill transform: 0.009507654744283708\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 185,875.05\n", + "Adstocked value: 185,875.38\n", + "Saturated value: 0.5213\n", + "Final response: 74501.9560\n", + "Raw spend: 185875.04831959633\n", + "After adstock: 185875.38165292967\n", + "After hill transform: 0.5213296164555663\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,249.28\n", + "Adstocked value: 59,249.61\n", + "Saturated value: 0.9259\n", + "Final response: 62198.5401\n", + "Raw spend: 59249.27717504206\n", + "After adstock: 59249.610508375394\n", + "After hill transform: 0.9259105997782595\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 29,024.76\n", + "Adstocked value: 29,024.93\n", + "Saturated value: 0.9557\n", + "Final response: 26742.8382\n", + "Raw spend: 29024.756276092332\n", + "After adstock: 29024.932746680566\n", + "After hill transform: 0.9557024040763138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,384.01\n", + "Adstocked value: 35,385.23\n", + "Saturated value: 0.0095\n", + "Final response: 5135.4353\n", + "Raw spend: 35384.01250853032\n", + "After adstock: 35385.23473075254\n", + "After hill transform: 0.009507654744271826\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 185,875.05\n", + "Adstocked value: 185,875.38\n", + "Saturated value: 0.5213\n", + "Final response: 74501.9560\n", + "Raw spend: 185875.04831961123\n", + "After adstock: 185875.38165294458\n", + "After hill transform: 0.5213296164555781\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,249.28\n", + "Adstocked value: 59,249.61\n", + "Saturated value: 0.9259\n", + "Final response: 62198.5401\n", + "Raw spend: 59249.27717504206\n", + "After adstock: 59249.610508375394\n", + "After hill transform: 0.9259105997782595\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 29,024.76\n", + "Adstocked value: 29,024.93\n", + "Saturated value: 0.9557\n", + "Final response: 26742.8382\n", + "Raw spend: 29024.756276092332\n", + "After adstock: 29024.932746680566\n", + "After hill transform: 0.9557024040763138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,384.01\n", + "Adstocked value: 35,385.23\n", + "Saturated value: 0.0095\n", + "Final response: 5135.4353\n", + "Raw spend: 35384.01250853032\n", + "After adstock: 35385.23473075254\n", + "After hill transform: 0.009507654744271826\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 185,875.05\n", + "Adstocked value: 185,875.38\n", + "Saturated value: 0.5213\n", + "Final response: 74501.9560\n", + "Raw spend: 185875.04831959633\n", + "After adstock: 185875.38165292967\n", + "After hill transform: 0.5213296164555663\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,249.28\n", + "Adstocked value: 59,249.61\n", + "Saturated value: 0.9259\n", + "Final response: 62198.5401\n", + "Raw spend: 59249.27717505696\n", + "After adstock: 59249.610508390295\n", + "After hill transform: 0.9259105997783049\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 29,024.76\n", + "Adstocked value: 29,024.93\n", + "Saturated value: 0.9557\n", + "Final response: 26742.8382\n", + "Raw spend: 29024.756276092332\n", + "After adstock: 29024.932746680566\n", + "After hill transform: 0.9557024040763138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,384.01\n", + "Adstocked value: 35,385.23\n", + "Saturated value: 0.0095\n", + "Final response: 5135.4353\n", + "Raw spend: 35384.01250853032\n", + "After adstock: 35385.23473075254\n", + "After hill transform: 0.009507654744271826\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 185,875.05\n", + "Adstocked value: 185,875.38\n", + "Saturated value: 0.5213\n", + "Final response: 74501.9560\n", + "Raw spend: 185875.04831959633\n", + "After adstock: 185875.38165292967\n", + "After hill transform: 0.5213296164555663\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,249.28\n", + "Adstocked value: 59,249.61\n", + "Saturated value: 0.9259\n", + "Final response: 62198.5401\n", + "Raw spend: 59249.27717504206\n", + "After adstock: 59249.610508375394\n", + "After hill transform: 0.9259105997782595\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 29,024.76\n", + "Adstocked value: 29,024.93\n", + "Saturated value: 0.9557\n", + "Final response: 26742.8382\n", + "Raw spend: 29024.756276107233\n", + "After adstock: 29024.932746695467\n", + "After hill transform: 0.9557024040763742\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,767.87\n", + "Adstocked value: 35,769.09\n", + "Saturated value: 0.0098\n", + "Final response: 5302.5307\n", + "Raw spend: 35767.8683136586\n", + "After adstock: 35769.090535880816\n", + "After hill transform: 0.009817012129777642\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,854.74\n", + "Adstocked value: 187,855.08\n", + "Saturated value: 0.5229\n", + "Final response: 74723.5052\n", + "Raw spend: 187854.74353897027\n", + "After adstock: 187855.07687230362\n", + "After hill transform: 0.5228799132993779\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,743.90\n", + "Adstocked value: 58,744.24\n", + "Saturated value: 0.9243\n", + "Final response: 62093.6163\n", + "Raw spend: 58743.90205752668\n", + "After adstock: 58744.23539086001\n", + "After hill transform: 0.9243486643782822\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 27,565.45\n", + "Adstocked value: 27,565.63\n", + "Saturated value: 0.9492\n", + "Final response: 26561.7279\n", + "Raw spend: 27565.453542776748\n", + "After adstock: 27565.630013364982\n", + "After hill transform: 0.9492301056897064\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,767.87\n", + "Adstocked value: 35,769.09\n", + "Saturated value: 0.0098\n", + "Final response: 5302.5307\n", + "Raw spend: 35767.8683136586\n", + "After adstock: 35769.090535880816\n", + "After hill transform: 0.009817012129777642\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,854.74\n", + "Adstocked value: 187,855.08\n", + "Saturated value: 0.5229\n", + "Final response: 74723.5052\n", + "Raw spend: 187854.74353897027\n", + "After adstock: 187855.07687230362\n", + "After hill transform: 0.5228799132993779\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,743.90\n", + "Adstocked value: 58,744.24\n", + "Saturated value: 0.9243\n", + "Final response: 62093.6163\n", + "Raw spend: 58743.90205752668\n", + "After adstock: 58744.23539086001\n", + "After hill transform: 0.9243486643782822\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 27,565.45\n", + "Adstocked value: 27,565.63\n", + "Saturated value: 0.9492\n", + "Final response: 26561.7279\n", + "Raw spend: 27565.453542776748\n", + "After adstock: 27565.630013364982\n", + "After hill transform: 0.9492301056897064\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,767.87\n", + "Adstocked value: 35,769.09\n", + "Saturated value: 0.0098\n", + "Final response: 5302.5307\n", + "Raw spend: 35767.8683136735\n", + "After adstock: 35769.09053589572\n", + "After hill transform: 0.009817012129789776\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,854.74\n", + "Adstocked value: 187,855.08\n", + "Saturated value: 0.5229\n", + "Final response: 74723.5052\n", + "Raw spend: 187854.74353897027\n", + "After adstock: 187855.07687230362\n", + "After hill transform: 0.5228799132993779\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,743.90\n", + "Adstocked value: 58,744.24\n", + "Saturated value: 0.9243\n", + "Final response: 62093.6163\n", + "Raw spend: 58743.90205752668\n", + "After adstock: 58744.23539086001\n", + "After hill transform: 0.9243486643782822\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 27,565.45\n", + "Adstocked value: 27,565.63\n", + "Saturated value: 0.9492\n", + "Final response: 26561.7279\n", + "Raw spend: 27565.453542776748\n", + "After adstock: 27565.630013364982\n", + "After hill transform: 0.9492301056897064\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,767.87\n", + "Adstocked value: 35,769.09\n", + "Saturated value: 0.0098\n", + "Final response: 5302.5307\n", + "Raw spend: 35767.8683136586\n", + "After adstock: 35769.090535880816\n", + "After hill transform: 0.009817012129777642\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,854.74\n", + "Adstocked value: 187,855.08\n", + "Saturated value: 0.5229\n", + "Final response: 74723.5052\n", + "Raw spend: 187854.74353898517\n", + "After adstock: 187855.07687231852\n", + "After hill transform: 0.5228799132993894\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,743.90\n", + "Adstocked value: 58,744.24\n", + "Saturated value: 0.9243\n", + "Final response: 62093.6163\n", + "Raw spend: 58743.90205752668\n", + "After adstock: 58744.23539086001\n", + "After hill transform: 0.9243486643782822\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 27,565.45\n", + "Adstocked value: 27,565.63\n", + "Saturated value: 0.9492\n", + "Final response: 26561.7279\n", + "Raw spend: 27565.453542776748\n", + "After adstock: 27565.630013364982\n", + "After hill transform: 0.9492301056897064\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,767.87\n", + "Adstocked value: 35,769.09\n", + "Saturated value: 0.0098\n", + "Final response: 5302.5307\n", + "Raw spend: 35767.8683136586\n", + "After adstock: 35769.090535880816\n", + "After hill transform: 0.009817012129777642\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,854.74\n", + "Adstocked value: 187,855.08\n", + "Saturated value: 0.5229\n", + "Final response: 74723.5052\n", + "Raw spend: 187854.74353897027\n", + "After adstock: 187855.07687230362\n", + "After hill transform: 0.5228799132993779\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,743.90\n", + "Adstocked value: 58,744.24\n", + "Saturated value: 0.9243\n", + "Final response: 62093.6163\n", + "Raw spend: 58743.90205754158\n", + "After adstock: 58744.235390874914\n", + "After hill transform: 0.9243486643783289\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 27,565.45\n", + "Adstocked value: 27,565.63\n", + "Saturated value: 0.9492\n", + "Final response: 26561.7279\n", + "Raw spend: 27565.453542776748\n", + "After adstock: 27565.630013364982\n", + "After hill transform: 0.9492301056897064\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,767.87\n", + "Adstocked value: 35,769.09\n", + "Saturated value: 0.0098\n", + "Final response: 5302.5307\n", + "Raw spend: 35767.8683136586\n", + "After adstock: 35769.090535880816\n", + "After hill transform: 0.009817012129777642\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,854.74\n", + "Adstocked value: 187,855.08\n", + "Saturated value: 0.5229\n", + "Final response: 74723.5052\n", + "Raw spend: 187854.74353897027\n", + "After adstock: 187855.07687230362\n", + "After hill transform: 0.5228799132993779\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,743.90\n", + "Adstocked value: 58,744.24\n", + "Saturated value: 0.9243\n", + "Final response: 62093.6163\n", + "Raw spend: 58743.90205752668\n", + "After adstock: 58744.23539086001\n", + "After hill transform: 0.9243486643782822\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 27,565.45\n", + "Adstocked value: 27,565.63\n", + "Saturated value: 0.9492\n", + "Final response: 26561.7279\n", + "Raw spend: 27565.45354279165\n", + "After adstock: 27565.630013379883\n", + "After hill transform: 0.9492301056897786\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,767.87\n", + "Adstocked value: 35,769.09\n", + "Saturated value: 0.0098\n", + "Final response: 5302.5307\n", + "Raw spend: 35767.8683136586\n", + "After adstock: 35769.090535880816\n", + "After hill transform: 0.009817012129777642\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,854.74\n", + "Adstocked value: 187,855.08\n", + "Saturated value: 0.5229\n", + "Final response: 74723.5052\n", + "Raw spend: 187854.74353897027\n", + "After adstock: 187855.07687230362\n", + "After hill transform: 0.5228799132993779\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,743.90\n", + "Adstocked value: 58,744.24\n", + "Saturated value: 0.9243\n", + "Final response: 62093.6163\n", + "Raw spend: 58743.90205752668\n", + "After adstock: 58744.23539086001\n", + "After hill transform: 0.9243486643782822\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 27,565.45\n", + "Adstocked value: 27,565.63\n", + "Saturated value: 0.9492\n", + "Final response: 26561.7279\n", + "Raw spend: 27565.453542776748\n", + "After adstock: 27565.630013364982\n", + "After hill transform: 0.9492301056897064\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,767.87\n", + "Adstocked value: 35,769.09\n", + "Saturated value: 0.0098\n", + "Final response: 5302.5307\n", + "Raw spend: 35767.8683136735\n", + "After adstock: 35769.09053589572\n", + "After hill transform: 0.009817012129789776\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,854.74\n", + "Adstocked value: 187,855.08\n", + "Saturated value: 0.5229\n", + "Final response: 74723.5052\n", + "Raw spend: 187854.74353897027\n", + "After adstock: 187855.07687230362\n", + "After hill transform: 0.5228799132993779\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,743.90\n", + "Adstocked value: 58,744.24\n", + "Saturated value: 0.9243\n", + "Final response: 62093.6163\n", + "Raw spend: 58743.90205752668\n", + "After adstock: 58744.23539086001\n", + "After hill transform: 0.9243486643782822\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 27,565.45\n", + "Adstocked value: 27,565.63\n", + "Saturated value: 0.9492\n", + "Final response: 26561.7279\n", + "Raw spend: 27565.453542776748\n", + "After adstock: 27565.630013364982\n", + "After hill transform: 0.9492301056897064\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,767.87\n", + "Adstocked value: 35,769.09\n", + "Saturated value: 0.0098\n", + "Final response: 5302.5307\n", + "Raw spend: 35767.8683136586\n", + "After adstock: 35769.090535880816\n", + "After hill transform: 0.009817012129777642\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,854.74\n", + "Adstocked value: 187,855.08\n", + "Saturated value: 0.5229\n", + "Final response: 74723.5052\n", + "Raw spend: 187854.74353898517\n", + "After adstock: 187855.07687231852\n", + "After hill transform: 0.5228799132993894\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,743.90\n", + "Adstocked value: 58,744.24\n", + "Saturated value: 0.9243\n", + "Final response: 62093.6163\n", + "Raw spend: 58743.90205752668\n", + "After adstock: 58744.23539086001\n", + "After hill transform: 0.9243486643782822\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 27,565.45\n", + "Adstocked value: 27,565.63\n", + "Saturated value: 0.9492\n", + "Final response: 26561.7279\n", + "Raw spend: 27565.453542776748\n", + "After adstock: 27565.630013364982\n", + "After hill transform: 0.9492301056897064\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,767.87\n", + "Adstocked value: 35,769.09\n", + "Saturated value: 0.0098\n", + "Final response: 5302.5307\n", + "Raw spend: 35767.8683136586\n", + "After adstock: 35769.090535880816\n", + "After hill transform: 0.009817012129777642\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,854.74\n", + "Adstocked value: 187,855.08\n", + "Saturated value: 0.5229\n", + "Final response: 74723.5052\n", + "Raw spend: 187854.74353897027\n", + "After adstock: 187855.07687230362\n", + "After hill transform: 0.5228799132993779\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,743.90\n", + "Adstocked value: 58,744.24\n", + "Saturated value: 0.9243\n", + "Final response: 62093.6163\n", + "Raw spend: 58743.90205754158\n", + "After adstock: 58744.235390874914\n", + "After hill transform: 0.9243486643783289\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 27,565.45\n", + "Adstocked value: 27,565.63\n", + "Saturated value: 0.9492\n", + "Final response: 26561.7279\n", + "Raw spend: 27565.453542776748\n", + "After adstock: 27565.630013364982\n", + "After hill transform: 0.9492301056897064\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,767.87\n", + "Adstocked value: 35,769.09\n", + "Saturated value: 0.0098\n", + "Final response: 5302.5307\n", + "Raw spend: 35767.8683136586\n", + "After adstock: 35769.090535880816\n", + "After hill transform: 0.009817012129777642\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,854.74\n", + "Adstocked value: 187,855.08\n", + "Saturated value: 0.5229\n", + "Final response: 74723.5052\n", + "Raw spend: 187854.74353897027\n", + "After adstock: 187855.07687230362\n", + "After hill transform: 0.5228799132993779\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,743.90\n", + "Adstocked value: 58,744.24\n", + "Saturated value: 0.9243\n", + "Final response: 62093.6163\n", + "Raw spend: 58743.90205752668\n", + "After adstock: 58744.23539086001\n", + "After hill transform: 0.9243486643782822\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 27,565.45\n", + "Adstocked value: 27,565.63\n", + "Saturated value: 0.9492\n", + "Final response: 26561.7279\n", + "Raw spend: 27565.45354279165\n", + "After adstock: 27565.630013379883\n", + "After hill transform: 0.9492301056897786\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 36,050.17\n", + "Adstocked value: 36,051.39\n", + "Saturated value: 0.0100\n", + "Final response: 5427.6575\n", + "Raw spend: 36050.16977100305\n", + "After adstock: 36051.39199322527\n", + "After hill transform: 0.010048669742619958\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 192,273.27\n", + "Adstocked value: 192,273.60\n", + "Saturated value: 0.5263\n", + "Final response: 75209.4533\n", + "Raw spend: 192273.26835767447\n", + "After adstock: 192273.60169100782\n", + "After hill transform: 0.5262803496396536\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 64,240.54\n", + "Adstocked value: 64,240.87\n", + "Saturated value: 0.9393\n", + "Final response: 63095.0545\n", + "Raw spend: 64240.53694641296\n", + "After adstock: 64240.8702797463\n", + "After hill transform: 0.9392564460024456\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 17,951.91\n", + "Adstocked value: 17,952.09\n", + "Saturated value: 0.8504\n", + "Final response: 23797.4874\n", + "Raw spend: 17951.909772945502\n", + "After adstock: 17952.086243533737\n", + "After hill transform: 0.8504451079127846\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 36,050.17\n", + "Adstocked value: 36,051.39\n", + "Saturated value: 0.0100\n", + "Final response: 5427.6575\n", + "Raw spend: 36050.16977100305\n", + "After adstock: 36051.39199322527\n", + "After hill transform: 0.010048669742619958\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 192,273.27\n", + "Adstocked value: 192,273.60\n", + "Saturated value: 0.5263\n", + "Final response: 75209.4533\n", + "Raw spend: 192273.26835767447\n", + "After adstock: 192273.60169100782\n", + "After hill transform: 0.5262803496396536\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 64,240.54\n", + "Adstocked value: 64,240.87\n", + "Saturated value: 0.9393\n", + "Final response: 63095.0545\n", + "Raw spend: 64240.53694641296\n", + "After adstock: 64240.8702797463\n", + "After hill transform: 0.9392564460024456\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 17,951.91\n", + "Adstocked value: 17,952.09\n", + "Saturated value: 0.8504\n", + "Final response: 23797.4874\n", + "Raw spend: 17951.909772945502\n", + "After adstock: 17952.086243533737\n", + "After hill transform: 0.8504451079127846\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,796.10\n", + "Adstocked value: 35,797.32\n", + "Saturated value: 0.0098\n", + "Final response: 5314.9577\n", + "Raw spend: 35796.09845939304\n", + "After adstock: 35797.32068161526\n", + "After hill transform: 0.009840019286558683\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,296.60\n", + "Adstocked value: 188,296.93\n", + "Saturated value: 0.5232\n", + "Final response: 74772.6261\n", + "Raw spend: 188296.5960208407\n", + "After adstock: 188296.92935417403\n", + "After hill transform: 0.5232236381802801\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,293.57\n", + "Adstocked value: 59,293.90\n", + "Saturated value: 0.9260\n", + "Final response: 62207.5973\n", + "Raw spend: 59293.5655464153\n", + "After adstock: 59293.89887974864\n", + "After hill transform: 0.9260454281166476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,604.10\n", + "Adstocked value: 26,604.28\n", + "Saturated value: 0.9443\n", + "Final response: 26422.8365\n", + "Raw spend: 26604.099165793625\n", + "After adstock: 26604.27563638186\n", + "After hill transform: 0.9442665784966827\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,796.10\n", + "Adstocked value: 35,797.32\n", + "Saturated value: 0.0098\n", + "Final response: 5314.9577\n", + "Raw spend: 35796.09845939304\n", + "After adstock: 35797.32068161526\n", + "After hill transform: 0.009840019286558683\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,296.60\n", + "Adstocked value: 188,296.93\n", + "Saturated value: 0.5232\n", + "Final response: 74772.6261\n", + "Raw spend: 188296.5960208407\n", + "After adstock: 188296.92935417403\n", + "After hill transform: 0.5232236381802801\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,293.57\n", + "Adstocked value: 59,293.90\n", + "Saturated value: 0.9260\n", + "Final response: 62207.5973\n", + "Raw spend: 59293.5655464153\n", + "After adstock: 59293.89887974864\n", + "After hill transform: 0.9260454281166476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,604.10\n", + "Adstocked value: 26,604.28\n", + "Saturated value: 0.9443\n", + "Final response: 26422.8365\n", + "Raw spend: 26604.099165793625\n", + "After adstock: 26604.27563638186\n", + "After hill transform: 0.9442665784966827\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,796.10\n", + "Adstocked value: 35,797.32\n", + "Saturated value: 0.0098\n", + "Final response: 5314.9577\n", + "Raw spend: 35796.09845940794\n", + "After adstock: 35797.32068163016\n", + "After hill transform: 0.009840019286570835\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,296.60\n", + "Adstocked value: 188,296.93\n", + "Saturated value: 0.5232\n", + "Final response: 74772.6261\n", + "Raw spend: 188296.5960208407\n", + "After adstock: 188296.92935417403\n", + "After hill transform: 0.5232236381802801\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,293.57\n", + "Adstocked value: 59,293.90\n", + "Saturated value: 0.9260\n", + "Final response: 62207.5973\n", + "Raw spend: 59293.5655464153\n", + "After adstock: 59293.89887974864\n", + "After hill transform: 0.9260454281166476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,604.10\n", + "Adstocked value: 26,604.28\n", + "Saturated value: 0.9443\n", + "Final response: 26422.8365\n", + "Raw spend: 26604.099165793625\n", + "After adstock: 26604.27563638186\n", + "After hill transform: 0.9442665784966827\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,796.10\n", + "Adstocked value: 35,797.32\n", + "Saturated value: 0.0098\n", + "Final response: 5314.9577\n", + "Raw spend: 35796.09845939304\n", + "After adstock: 35797.32068161526\n", + "After hill transform: 0.009840019286558683\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,296.60\n", + "Adstocked value: 188,296.93\n", + "Saturated value: 0.5232\n", + "Final response: 74772.6261\n", + "Raw spend: 188296.5960208556\n", + "After adstock: 188296.92935418893\n", + "After hill transform: 0.5232236381802917\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,293.57\n", + "Adstocked value: 59,293.90\n", + "Saturated value: 0.9260\n", + "Final response: 62207.5973\n", + "Raw spend: 59293.5655464153\n", + "After adstock: 59293.89887974864\n", + "After hill transform: 0.9260454281166476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,604.10\n", + "Adstocked value: 26,604.28\n", + "Saturated value: 0.9443\n", + "Final response: 26422.8365\n", + "Raw spend: 26604.099165793625\n", + "After adstock: 26604.27563638186\n", + "After hill transform: 0.9442665784966827\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,796.10\n", + "Adstocked value: 35,797.32\n", + "Saturated value: 0.0098\n", + "Final response: 5314.9577\n", + "Raw spend: 35796.09845939304\n", + "After adstock: 35797.32068161526\n", + "After hill transform: 0.009840019286558683\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,296.60\n", + "Adstocked value: 188,296.93\n", + "Saturated value: 0.5232\n", + "Final response: 74772.6261\n", + "Raw spend: 188296.5960208407\n", + "After adstock: 188296.92935417403\n", + "After hill transform: 0.5232236381802801\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,293.57\n", + "Adstocked value: 59,293.90\n", + "Saturated value: 0.9260\n", + "Final response: 62207.5973\n", + "Raw spend: 59293.5655464302\n", + "After adstock: 59293.89887976354\n", + "After hill transform: 0.9260454281166929\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,604.10\n", + "Adstocked value: 26,604.28\n", + "Saturated value: 0.9443\n", + "Final response: 26422.8365\n", + "Raw spend: 26604.099165793625\n", + "After adstock: 26604.27563638186\n", + "After hill transform: 0.9442665784966827\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,796.10\n", + "Adstocked value: 35,797.32\n", + "Saturated value: 0.0098\n", + "Final response: 5314.9577\n", + "Raw spend: 35796.09845939304\n", + "After adstock: 35797.32068161526\n", + "After hill transform: 0.009840019286558683\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,296.60\n", + "Adstocked value: 188,296.93\n", + "Saturated value: 0.5232\n", + "Final response: 74772.6261\n", + "Raw spend: 188296.5960208407\n", + "After adstock: 188296.92935417403\n", + "After hill transform: 0.5232236381802801\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,293.57\n", + "Adstocked value: 59,293.90\n", + "Saturated value: 0.9260\n", + "Final response: 62207.5973\n", + "Raw spend: 59293.5655464153\n", + "After adstock: 59293.89887974864\n", + "After hill transform: 0.9260454281166476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,604.10\n", + "Adstocked value: 26,604.28\n", + "Saturated value: 0.9443\n", + "Final response: 26422.8365\n", + "Raw spend: 26604.099165808526\n", + "After adstock: 26604.27563639676\n", + "After hill transform: 0.9442665784967645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,796.10\n", + "Adstocked value: 35,797.32\n", + "Saturated value: 0.0098\n", + "Final response: 5314.9577\n", + "Raw spend: 35796.09845939304\n", + "After adstock: 35797.32068161526\n", + "After hill transform: 0.009840019286558683\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,296.60\n", + "Adstocked value: 188,296.93\n", + "Saturated value: 0.5232\n", + "Final response: 74772.6261\n", + "Raw spend: 188296.5960208407\n", + "After adstock: 188296.92935417403\n", + "After hill transform: 0.5232236381802801\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,293.57\n", + "Adstocked value: 59,293.90\n", + "Saturated value: 0.9260\n", + "Final response: 62207.5973\n", + "Raw spend: 59293.5655464153\n", + "After adstock: 59293.89887974864\n", + "After hill transform: 0.9260454281166476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,604.10\n", + "Adstocked value: 26,604.28\n", + "Saturated value: 0.9443\n", + "Final response: 26422.8365\n", + "Raw spend: 26604.099165793625\n", + "After adstock: 26604.27563638186\n", + "After hill transform: 0.9442665784966827\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,796.10\n", + "Adstocked value: 35,797.32\n", + "Saturated value: 0.0098\n", + "Final response: 5314.9577\n", + "Raw spend: 35796.09845940794\n", + "After adstock: 35797.32068163016\n", + "After hill transform: 0.009840019286570835\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,296.60\n", + "Adstocked value: 188,296.93\n", + "Saturated value: 0.5232\n", + "Final response: 74772.6261\n", + "Raw spend: 188296.5960208407\n", + "After adstock: 188296.92935417403\n", + "After hill transform: 0.5232236381802801\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,293.57\n", + "Adstocked value: 59,293.90\n", + "Saturated value: 0.9260\n", + "Final response: 62207.5973\n", + "Raw spend: 59293.5655464153\n", + "After adstock: 59293.89887974864\n", + "After hill transform: 0.9260454281166476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,604.10\n", + "Adstocked value: 26,604.28\n", + "Saturated value: 0.9443\n", + "Final response: 26422.8365\n", + "Raw spend: 26604.099165793625\n", + "After adstock: 26604.27563638186\n", + "After hill transform: 0.9442665784966827\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,796.10\n", + "Adstocked value: 35,797.32\n", + "Saturated value: 0.0098\n", + "Final response: 5314.9577\n", + "Raw spend: 35796.09845939304\n", + "After adstock: 35797.32068161526\n", + "After hill transform: 0.009840019286558683\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,296.60\n", + "Adstocked value: 188,296.93\n", + "Saturated value: 0.5232\n", + "Final response: 74772.6261\n", + "Raw spend: 188296.5960208556\n", + "After adstock: 188296.92935418893\n", + "After hill transform: 0.5232236381802917\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,293.57\n", + "Adstocked value: 59,293.90\n", + "Saturated value: 0.9260\n", + "Final response: 62207.5973\n", + "Raw spend: 59293.5655464153\n", + "After adstock: 59293.89887974864\n", + "After hill transform: 0.9260454281166476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,604.10\n", + "Adstocked value: 26,604.28\n", + "Saturated value: 0.9443\n", + "Final response: 26422.8365\n", + "Raw spend: 26604.099165793625\n", + "After adstock: 26604.27563638186\n", + "After hill transform: 0.9442665784966827\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,796.10\n", + "Adstocked value: 35,797.32\n", + "Saturated value: 0.0098\n", + "Final response: 5314.9577\n", + "Raw spend: 35796.09845939304\n", + "After adstock: 35797.32068161526\n", + "After hill transform: 0.009840019286558683\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,296.60\n", + "Adstocked value: 188,296.93\n", + "Saturated value: 0.5232\n", + "Final response: 74772.6261\n", + "Raw spend: 188296.5960208407\n", + "After adstock: 188296.92935417403\n", + "After hill transform: 0.5232236381802801\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,293.57\n", + "Adstocked value: 59,293.90\n", + "Saturated value: 0.9260\n", + "Final response: 62207.5973\n", + "Raw spend: 59293.5655464302\n", + "After adstock: 59293.89887976354\n", + "After hill transform: 0.9260454281166929\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,604.10\n", + "Adstocked value: 26,604.28\n", + "Saturated value: 0.9443\n", + "Final response: 26422.8365\n", + "Raw spend: 26604.099165793625\n", + "After adstock: 26604.27563638186\n", + "After hill transform: 0.9442665784966827\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,796.10\n", + "Adstocked value: 35,797.32\n", + "Saturated value: 0.0098\n", + "Final response: 5314.9577\n", + "Raw spend: 35796.09845939304\n", + "After adstock: 35797.32068161526\n", + "After hill transform: 0.009840019286558683\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,296.60\n", + "Adstocked value: 188,296.93\n", + "Saturated value: 0.5232\n", + "Final response: 74772.6261\n", + "Raw spend: 188296.5960208407\n", + "After adstock: 188296.92935417403\n", + "After hill transform: 0.5232236381802801\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,293.57\n", + "Adstocked value: 59,293.90\n", + "Saturated value: 0.9260\n", + "Final response: 62207.5973\n", + "Raw spend: 59293.5655464153\n", + "After adstock: 59293.89887974864\n", + "After hill transform: 0.9260454281166476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,604.10\n", + "Adstocked value: 26,604.28\n", + "Saturated value: 0.9443\n", + "Final response: 26422.8365\n", + "Raw spend: 26604.099165808526\n", + "After adstock: 26604.27563639676\n", + "After hill transform: 0.9442665784967645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,372.70\n", + "Adstocked value: 35,373.92\n", + "Saturated value: 0.0095\n", + "Final response: 5130.5625\n", + "Raw spend: 35372.69677314747\n", + "After adstock: 35373.91899536969\n", + "After hill transform: 0.009498633188708064\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 186,583.47\n", + "Adstocked value: 186,583.80\n", + "Saturated value: 0.5219\n", + "Final response: 74581.5127\n", + "Raw spend: 186583.467526521\n", + "After adstock: 186583.80085985435\n", + "After hill transform: 0.5218863164656087\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,833.30\n", + "Adstocked value: 60,833.63\n", + "Saturated value: 0.9305\n", + "Final response: 62509.2944\n", + "Raw spend: 60833.297274634555\n", + "After adstock: 60833.63060796789\n", + "After hill transform: 0.9305366038465334\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,787.24\n", + "Adstocked value: 26,787.42\n", + "Saturated value: 0.9453\n", + "Final response: 26450.6393\n", + "Raw spend: 26787.24042913532\n", + "After adstock: 26787.416899723554\n", + "After hill transform: 0.9452601590778694\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,372.70\n", + "Adstocked value: 35,373.92\n", + "Saturated value: 0.0095\n", + "Final response: 5130.5625\n", + "Raw spend: 35372.69677314747\n", + "After adstock: 35373.91899536969\n", + "After hill transform: 0.009498633188708064\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 186,583.47\n", + "Adstocked value: 186,583.80\n", + "Saturated value: 0.5219\n", + "Final response: 74581.5127\n", + "Raw spend: 186583.467526521\n", + "After adstock: 186583.80085985435\n", + "After hill transform: 0.5218863164656087\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,833.30\n", + "Adstocked value: 60,833.63\n", + "Saturated value: 0.9305\n", + "Final response: 62509.2944\n", + "Raw spend: 60833.297274634555\n", + "After adstock: 60833.63060796789\n", + "After hill transform: 0.9305366038465334\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,787.24\n", + "Adstocked value: 26,787.42\n", + "Saturated value: 0.9453\n", + "Final response: 26450.6393\n", + "Raw spend: 26787.24042913532\n", + "After adstock: 26787.416899723554\n", + "After hill transform: 0.9452601590778694\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,586.11\n", + "Adstocked value: 35,587.33\n", + "Saturated value: 0.0097\n", + "Final response: 5222.9733\n", + "Raw spend: 35586.108014796904\n", + "After adstock: 35587.33023701912\n", + "After hill transform: 0.009669721059826431\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,446.95\n", + "Adstocked value: 187,447.29\n", + "Saturated value: 0.5226\n", + "Final response: 74678.0655\n", + "Raw spend: 187446.9522290022\n", + "After adstock: 187447.28556233554\n", + "After hill transform: 0.5225619477569018\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,057.21\n", + "Adstocked value: 60,057.54\n", + "Saturated value: 0.9283\n", + "Final response: 62360.3740\n", + "Raw spend: 60057.2114190489\n", + "After adstock: 60057.54475238224\n", + "After hill transform: 0.9283197190868061\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,694.93\n", + "Adstocked value: 26,695.11\n", + "Saturated value: 0.9448\n", + "Final response: 26436.7083\n", + "Raw spend: 26694.929969171\n", + "After adstock: 26695.106439759234\n", + "After hill transform: 0.9447623104638774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,586.11\n", + "Adstocked value: 35,587.33\n", + "Saturated value: 0.0097\n", + "Final response: 5222.9733\n", + "Raw spend: 35586.108014796904\n", + "After adstock: 35587.33023701912\n", + "After hill transform: 0.009669721059826431\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,446.95\n", + "Adstocked value: 187,447.29\n", + "Saturated value: 0.5226\n", + "Final response: 74678.0655\n", + "Raw spend: 187446.9522290022\n", + "After adstock: 187447.28556233554\n", + "After hill transform: 0.5225619477569018\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,057.21\n", + "Adstocked value: 60,057.54\n", + "Saturated value: 0.9283\n", + "Final response: 62360.3740\n", + "Raw spend: 60057.2114190489\n", + "After adstock: 60057.54475238224\n", + "After hill transform: 0.9283197190868061\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,694.93\n", + "Adstocked value: 26,695.11\n", + "Saturated value: 0.9448\n", + "Final response: 26436.7083\n", + "Raw spend: 26694.929969171\n", + "After adstock: 26695.106439759234\n", + "After hill transform: 0.9447623104638774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,682.78\n", + "Adstocked value: 35,684.00\n", + "Saturated value: 0.0097\n", + "Final response: 5265.1888\n", + "Raw spend: 35682.77870603581\n", + "After adstock: 35684.00092825803\n", + "After hill transform: 0.009747877945198546\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,838.09\n", + "Adstocked value: 187,838.43\n", + "Saturated value: 0.5229\n", + "Final response: 74721.6518\n", + "Raw spend: 187838.09218216452\n", + "After adstock: 187838.42551549786\n", + "After hill transform: 0.5228669436847069\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,705.66\n", + "Adstocked value: 59,705.99\n", + "Saturated value: 0.9273\n", + "Final response: 62290.8306\n", + "Raw spend: 59705.66125917757\n", + "After adstock: 59705.994592510906\n", + "After hill transform: 0.9272844698958398\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,653.12\n", + "Adstocked value: 26,653.29\n", + "Saturated value: 0.9445\n", + "Final response: 26430.3427\n", + "Raw spend: 26653.115321056117\n", + "After adstock: 26653.29179164435\n", + "After hill transform: 0.9445348240730675\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,682.78\n", + "Adstocked value: 35,684.00\n", + "Saturated value: 0.0097\n", + "Final response: 5265.1888\n", + "Raw spend: 35682.77870603581\n", + "After adstock: 35684.00092825803\n", + "After hill transform: 0.009747877945198546\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,838.09\n", + "Adstocked value: 187,838.43\n", + "Saturated value: 0.5229\n", + "Final response: 74721.6518\n", + "Raw spend: 187838.09218216452\n", + "After adstock: 187838.42551549786\n", + "After hill transform: 0.5228669436847069\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,705.66\n", + "Adstocked value: 59,705.99\n", + "Saturated value: 0.9273\n", + "Final response: 62290.8306\n", + "Raw spend: 59705.66125917757\n", + "After adstock: 59705.994592510906\n", + "After hill transform: 0.9272844698958398\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,653.12\n", + "Adstocked value: 26,653.29\n", + "Saturated value: 0.9445\n", + "Final response: 26430.3427\n", + "Raw spend: 26653.115321056117\n", + "After adstock: 26653.29179164435\n", + "After hill transform: 0.9445348240730675\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,682.78\n", + "Adstocked value: 35,684.00\n", + "Saturated value: 0.0097\n", + "Final response: 5265.1888\n", + "Raw spend: 35682.77870605071\n", + "After adstock: 35684.00092827293\n", + "After hill transform: 0.009747877945210625\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,838.09\n", + "Adstocked value: 187,838.43\n", + "Saturated value: 0.5229\n", + "Final response: 74721.6518\n", + "Raw spend: 187838.09218216452\n", + "After adstock: 187838.42551549786\n", + "After hill transform: 0.5228669436847069\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,705.66\n", + "Adstocked value: 59,705.99\n", + "Saturated value: 0.9273\n", + "Final response: 62290.8306\n", + "Raw spend: 59705.66125917757\n", + "After adstock: 59705.994592510906\n", + "After hill transform: 0.9272844698958398\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,653.12\n", + "Adstocked value: 26,653.29\n", + "Saturated value: 0.9445\n", + "Final response: 26430.3427\n", + "Raw spend: 26653.115321056117\n", + "After adstock: 26653.29179164435\n", + "After hill transform: 0.9445348240730675\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,682.78\n", + "Adstocked value: 35,684.00\n", + "Saturated value: 0.0097\n", + "Final response: 5265.1888\n", + "Raw spend: 35682.77870603581\n", + "After adstock: 35684.00092825803\n", + "After hill transform: 0.009747877945198546\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,838.09\n", + "Adstocked value: 187,838.43\n", + "Saturated value: 0.5229\n", + "Final response: 74721.6518\n", + "Raw spend: 187838.09218217942\n", + "After adstock: 187838.42551551276\n", + "After hill transform: 0.5228669436847185\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,705.66\n", + "Adstocked value: 59,705.99\n", + "Saturated value: 0.9273\n", + "Final response: 62290.8306\n", + "Raw spend: 59705.66125917757\n", + "After adstock: 59705.994592510906\n", + "After hill transform: 0.9272844698958398\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,653.12\n", + "Adstocked value: 26,653.29\n", + "Saturated value: 0.9445\n", + "Final response: 26430.3427\n", + "Raw spend: 26653.115321056117\n", + "After adstock: 26653.29179164435\n", + "After hill transform: 0.9445348240730675\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,682.78\n", + "Adstocked value: 35,684.00\n", + "Saturated value: 0.0097\n", + "Final response: 5265.1888\n", + "Raw spend: 35682.77870603581\n", + "After adstock: 35684.00092825803\n", + "After hill transform: 0.009747877945198546\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,838.09\n", + "Adstocked value: 187,838.43\n", + "Saturated value: 0.5229\n", + "Final response: 74721.6518\n", + "Raw spend: 187838.09218216452\n", + "After adstock: 187838.42551549786\n", + "After hill transform: 0.5228669436847069\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,705.66\n", + "Adstocked value: 59,705.99\n", + "Saturated value: 0.9273\n", + "Final response: 62290.8306\n", + "Raw spend: 59705.66125919247\n", + "After adstock: 59705.99459252581\n", + "After hill transform: 0.9272844698958841\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,653.12\n", + "Adstocked value: 26,653.29\n", + "Saturated value: 0.9445\n", + "Final response: 26430.3427\n", + "Raw spend: 26653.115321056117\n", + "After adstock: 26653.29179164435\n", + "After hill transform: 0.9445348240730675\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,682.78\n", + "Adstocked value: 35,684.00\n", + "Saturated value: 0.0097\n", + "Final response: 5265.1888\n", + "Raw spend: 35682.77870603581\n", + "After adstock: 35684.00092825803\n", + "After hill transform: 0.009747877945198546\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,838.09\n", + "Adstocked value: 187,838.43\n", + "Saturated value: 0.5229\n", + "Final response: 74721.6518\n", + "Raw spend: 187838.09218216452\n", + "After adstock: 187838.42551549786\n", + "After hill transform: 0.5228669436847069\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,705.66\n", + "Adstocked value: 59,705.99\n", + "Saturated value: 0.9273\n", + "Final response: 62290.8306\n", + "Raw spend: 59705.66125917757\n", + "After adstock: 59705.994592510906\n", + "After hill transform: 0.9272844698958398\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,653.12\n", + "Adstocked value: 26,653.29\n", + "Saturated value: 0.9445\n", + "Final response: 26430.3427\n", + "Raw spend: 26653.115321071018\n", + "After adstock: 26653.291791659252\n", + "After hill transform: 0.9445348240731488\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,682.78\n", + "Adstocked value: 35,684.00\n", + "Saturated value: 0.0097\n", + "Final response: 5265.1888\n", + "Raw spend: 35682.77870603581\n", + "After adstock: 35684.00092825803\n", + "After hill transform: 0.009747877945198546\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,838.09\n", + "Adstocked value: 187,838.43\n", + "Saturated value: 0.5229\n", + "Final response: 74721.6518\n", + "Raw spend: 187838.09218216452\n", + "After adstock: 187838.42551549786\n", + "After hill transform: 0.5228669436847069\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,705.66\n", + "Adstocked value: 59,705.99\n", + "Saturated value: 0.9273\n", + "Final response: 62290.8306\n", + "Raw spend: 59705.66125917757\n", + "After adstock: 59705.994592510906\n", + "After hill transform: 0.9272844698958398\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,653.12\n", + "Adstocked value: 26,653.29\n", + "Saturated value: 0.9445\n", + "Final response: 26430.3427\n", + "Raw spend: 26653.115321056117\n", + "After adstock: 26653.29179164435\n", + "After hill transform: 0.9445348240730675\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,682.78\n", + "Adstocked value: 35,684.00\n", + "Saturated value: 0.0097\n", + "Final response: 5265.1888\n", + "Raw spend: 35682.77870605071\n", + "After adstock: 35684.00092827293\n", + "After hill transform: 0.009747877945210625\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,838.09\n", + "Adstocked value: 187,838.43\n", + "Saturated value: 0.5229\n", + "Final response: 74721.6518\n", + "Raw spend: 187838.09218216452\n", + "After adstock: 187838.42551549786\n", + "After hill transform: 0.5228669436847069\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,705.66\n", + "Adstocked value: 59,705.99\n", + "Saturated value: 0.9273\n", + "Final response: 62290.8306\n", + "Raw spend: 59705.66125917757\n", + "After adstock: 59705.994592510906\n", + "After hill transform: 0.9272844698958398\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,653.12\n", + "Adstocked value: 26,653.29\n", + "Saturated value: 0.9445\n", + "Final response: 26430.3427\n", + "Raw spend: 26653.115321056117\n", + "After adstock: 26653.29179164435\n", + "After hill transform: 0.9445348240730675\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,682.78\n", + "Adstocked value: 35,684.00\n", + "Saturated value: 0.0097\n", + "Final response: 5265.1888\n", + "Raw spend: 35682.77870603581\n", + "After adstock: 35684.00092825803\n", + "After hill transform: 0.009747877945198546\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,838.09\n", + "Adstocked value: 187,838.43\n", + "Saturated value: 0.5229\n", + "Final response: 74721.6518\n", + "Raw spend: 187838.09218217942\n", + "After adstock: 187838.42551551276\n", + "After hill transform: 0.5228669436847185\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,705.66\n", + "Adstocked value: 59,705.99\n", + "Saturated value: 0.9273\n", + "Final response: 62290.8306\n", + "Raw spend: 59705.66125917757\n", + "After adstock: 59705.994592510906\n", + "After hill transform: 0.9272844698958398\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,653.12\n", + "Adstocked value: 26,653.29\n", + "Saturated value: 0.9445\n", + "Final response: 26430.3427\n", + "Raw spend: 26653.115321056117\n", + "After adstock: 26653.29179164435\n", + "After hill transform: 0.9445348240730675\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,682.78\n", + "Adstocked value: 35,684.00\n", + "Saturated value: 0.0097\n", + "Final response: 5265.1888\n", + "Raw spend: 35682.77870603581\n", + "After adstock: 35684.00092825803\n", + "After hill transform: 0.009747877945198546\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,838.09\n", + "Adstocked value: 187,838.43\n", + "Saturated value: 0.5229\n", + "Final response: 74721.6518\n", + "Raw spend: 187838.09218216452\n", + "After adstock: 187838.42551549786\n", + "After hill transform: 0.5228669436847069\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,705.66\n", + "Adstocked value: 59,705.99\n", + "Saturated value: 0.9273\n", + "Final response: 62290.8306\n", + "Raw spend: 59705.66125919247\n", + "After adstock: 59705.99459252581\n", + "After hill transform: 0.9272844698958841\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,653.12\n", + "Adstocked value: 26,653.29\n", + "Saturated value: 0.9445\n", + "Final response: 26430.3427\n", + "Raw spend: 26653.115321056117\n", + "After adstock: 26653.29179164435\n", + "After hill transform: 0.9445348240730675\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,682.78\n", + "Adstocked value: 35,684.00\n", + "Saturated value: 0.0097\n", + "Final response: 5265.1888\n", + "Raw spend: 35682.77870603581\n", + "After adstock: 35684.00092825803\n", + "After hill transform: 0.009747877945198546\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,838.09\n", + "Adstocked value: 187,838.43\n", + "Saturated value: 0.5229\n", + "Final response: 74721.6518\n", + "Raw spend: 187838.09218216452\n", + "After adstock: 187838.42551549786\n", + "After hill transform: 0.5228669436847069\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,705.66\n", + "Adstocked value: 59,705.99\n", + "Saturated value: 0.9273\n", + "Final response: 62290.8306\n", + "Raw spend: 59705.66125917757\n", + "After adstock: 59705.994592510906\n", + "After hill transform: 0.9272844698958398\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,653.12\n", + "Adstocked value: 26,653.29\n", + "Saturated value: 0.9445\n", + "Final response: 26430.3427\n", + "Raw spend: 26653.115321071018\n", + "After adstock: 26653.291791659252\n", + "After hill transform: 0.9445348240731488\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,680.45\n", + "Adstocked value: 35,681.67\n", + "Saturated value: 0.0097\n", + "Final response: 5264.1684\n", + "Raw spend: 35680.44812638473\n", + "After adstock: 35681.670348606945\n", + "After hill transform: 0.009745988868101303\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,935.70\n", + "Adstocked value: 187,936.04\n", + "Saturated value: 0.5229\n", + "Final response: 74732.5143\n", + "Raw spend: 187935.70246769095\n", + "After adstock: 187936.0358010243\n", + "After hill transform: 0.5229429547727734\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,894.32\n", + "Adstocked value: 59,894.66\n", + "Saturated value: 0.9278\n", + "Final response: 62328.3163\n", + "Raw spend: 59894.32167837933\n", + "After adstock: 59894.65501171267\n", + "After hill transform: 0.9278424963146348\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,392.91\n", + "Adstocked value: 26,393.08\n", + "Saturated value: 0.9431\n", + "Final response: 26389.9407\n", + "Raw spend: 26392.907690843494\n", + "After adstock: 26393.08416143173\n", + "After hill transform: 0.9430909895664866\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,680.45\n", + "Adstocked value: 35,681.67\n", + "Saturated value: 0.0097\n", + "Final response: 5264.1684\n", + "Raw spend: 35680.44812638473\n", + "After adstock: 35681.670348606945\n", + "After hill transform: 0.009745988868101303\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,935.70\n", + "Adstocked value: 187,936.04\n", + "Saturated value: 0.5229\n", + "Final response: 74732.5143\n", + "Raw spend: 187935.70246769095\n", + "After adstock: 187936.0358010243\n", + "After hill transform: 0.5229429547727734\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,894.32\n", + "Adstocked value: 59,894.66\n", + "Saturated value: 0.9278\n", + "Final response: 62328.3163\n", + "Raw spend: 59894.32167837933\n", + "After adstock: 59894.65501171267\n", + "After hill transform: 0.9278424963146348\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,392.91\n", + "Adstocked value: 26,393.08\n", + "Saturated value: 0.9431\n", + "Final response: 26389.9407\n", + "Raw spend: 26392.907690843494\n", + "After adstock: 26393.08416143173\n", + "After hill transform: 0.9430909895664866\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,680.45\n", + "Adstocked value: 35,681.67\n", + "Saturated value: 0.0097\n", + "Final response: 5264.1684\n", + "Raw spend: 35680.44812639963\n", + "After adstock: 35681.67034862185\n", + "After hill transform: 0.009745988868113379\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,935.70\n", + "Adstocked value: 187,936.04\n", + "Saturated value: 0.5229\n", + "Final response: 74732.5143\n", + "Raw spend: 187935.70246769095\n", + "After adstock: 187936.0358010243\n", + "After hill transform: 0.5229429547727734\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,894.32\n", + "Adstocked value: 59,894.66\n", + "Saturated value: 0.9278\n", + "Final response: 62328.3163\n", + "Raw spend: 59894.32167837933\n", + "After adstock: 59894.65501171267\n", + "After hill transform: 0.9278424963146348\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,392.91\n", + "Adstocked value: 26,393.08\n", + "Saturated value: 0.9431\n", + "Final response: 26389.9407\n", + "Raw spend: 26392.907690843494\n", + "After adstock: 26393.08416143173\n", + "After hill transform: 0.9430909895664866\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,680.45\n", + "Adstocked value: 35,681.67\n", + "Saturated value: 0.0097\n", + "Final response: 5264.1684\n", + "Raw spend: 35680.44812638473\n", + "After adstock: 35681.670348606945\n", + "After hill transform: 0.009745988868101303\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,935.70\n", + "Adstocked value: 187,936.04\n", + "Saturated value: 0.5229\n", + "Final response: 74732.5143\n", + "Raw spend: 187935.70246770585\n", + "After adstock: 187936.0358010392\n", + "After hill transform: 0.5229429547727851\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,894.32\n", + "Adstocked value: 59,894.66\n", + "Saturated value: 0.9278\n", + "Final response: 62328.3163\n", + "Raw spend: 59894.32167837933\n", + "After adstock: 59894.65501171267\n", + "After hill transform: 0.9278424963146348\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,392.91\n", + "Adstocked value: 26,393.08\n", + "Saturated value: 0.9431\n", + "Final response: 26389.9407\n", + "Raw spend: 26392.907690843494\n", + "After adstock: 26393.08416143173\n", + "After hill transform: 0.9430909895664866\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,680.45\n", + "Adstocked value: 35,681.67\n", + "Saturated value: 0.0097\n", + "Final response: 5264.1684\n", + "Raw spend: 35680.44812638473\n", + "After adstock: 35681.670348606945\n", + "After hill transform: 0.009745988868101303\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,935.70\n", + "Adstocked value: 187,936.04\n", + "Saturated value: 0.5229\n", + "Final response: 74732.5143\n", + "Raw spend: 187935.70246769095\n", + "After adstock: 187936.0358010243\n", + "After hill transform: 0.5229429547727734\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,894.32\n", + "Adstocked value: 59,894.66\n", + "Saturated value: 0.9278\n", + "Final response: 62328.3163\n", + "Raw spend: 59894.32167839423\n", + "After adstock: 59894.65501172757\n", + "After hill transform: 0.9278424963146786\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,392.91\n", + "Adstocked value: 26,393.08\n", + "Saturated value: 0.9431\n", + "Final response: 26389.9407\n", + "Raw spend: 26392.907690843494\n", + "After adstock: 26393.08416143173\n", + "After hill transform: 0.9430909895664866\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,680.45\n", + "Adstocked value: 35,681.67\n", + "Saturated value: 0.0097\n", + "Final response: 5264.1684\n", + "Raw spend: 35680.44812638473\n", + "After adstock: 35681.670348606945\n", + "After hill transform: 0.009745988868101303\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,935.70\n", + "Adstocked value: 187,936.04\n", + "Saturated value: 0.5229\n", + "Final response: 74732.5143\n", + "Raw spend: 187935.70246769095\n", + "After adstock: 187936.0358010243\n", + "After hill transform: 0.5229429547727734\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,894.32\n", + "Adstocked value: 59,894.66\n", + "Saturated value: 0.9278\n", + "Final response: 62328.3163\n", + "Raw spend: 59894.32167837933\n", + "After adstock: 59894.65501171267\n", + "After hill transform: 0.9278424963146348\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,392.91\n", + "Adstocked value: 26,393.08\n", + "Saturated value: 0.9431\n", + "Final response: 26389.9407\n", + "Raw spend: 26392.907690858396\n", + "After adstock: 26393.08416144663\n", + "After hill transform: 0.9430909895665708\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,680.45\n", + "Adstocked value: 35,681.67\n", + "Saturated value: 0.0097\n", + "Final response: 5264.1684\n", + "Raw spend: 35680.44812638473\n", + "After adstock: 35681.670348606945\n", + "After hill transform: 0.009745988868101303\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,935.70\n", + "Adstocked value: 187,936.04\n", + "Saturated value: 0.5229\n", + "Final response: 74732.5143\n", + "Raw spend: 187935.70246769095\n", + "After adstock: 187936.0358010243\n", + "After hill transform: 0.5229429547727734\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,894.32\n", + "Adstocked value: 59,894.66\n", + "Saturated value: 0.9278\n", + "Final response: 62328.3163\n", + "Raw spend: 59894.32167837933\n", + "After adstock: 59894.65501171267\n", + "After hill transform: 0.9278424963146348\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,392.91\n", + "Adstocked value: 26,393.08\n", + "Saturated value: 0.9431\n", + "Final response: 26389.9407\n", + "Raw spend: 26392.907690843494\n", + "After adstock: 26393.08416143173\n", + "After hill transform: 0.9430909895664866\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,680.45\n", + "Adstocked value: 35,681.67\n", + "Saturated value: 0.0097\n", + "Final response: 5264.1684\n", + "Raw spend: 35680.44812639963\n", + "After adstock: 35681.67034862185\n", + "After hill transform: 0.009745988868113379\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,935.70\n", + "Adstocked value: 187,936.04\n", + "Saturated value: 0.5229\n", + "Final response: 74732.5143\n", + "Raw spend: 187935.70246769095\n", + "After adstock: 187936.0358010243\n", + "After hill transform: 0.5229429547727734\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,894.32\n", + "Adstocked value: 59,894.66\n", + "Saturated value: 0.9278\n", + "Final response: 62328.3163\n", + "Raw spend: 59894.32167837933\n", + "After adstock: 59894.65501171267\n", + "After hill transform: 0.9278424963146348\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,392.91\n", + "Adstocked value: 26,393.08\n", + "Saturated value: 0.9431\n", + "Final response: 26389.9407\n", + "Raw spend: 26392.907690843494\n", + "After adstock: 26393.08416143173\n", + "After hill transform: 0.9430909895664866\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,680.45\n", + "Adstocked value: 35,681.67\n", + "Saturated value: 0.0097\n", + "Final response: 5264.1684\n", + "Raw spend: 35680.44812638473\n", + "After adstock: 35681.670348606945\n", + "After hill transform: 0.009745988868101303\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,935.70\n", + "Adstocked value: 187,936.04\n", + "Saturated value: 0.5229\n", + "Final response: 74732.5143\n", + "Raw spend: 187935.70246770585\n", + "After adstock: 187936.0358010392\n", + "After hill transform: 0.5229429547727851\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,894.32\n", + "Adstocked value: 59,894.66\n", + "Saturated value: 0.9278\n", + "Final response: 62328.3163\n", + "Raw spend: 59894.32167837933\n", + "After adstock: 59894.65501171267\n", + "After hill transform: 0.9278424963146348\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,392.91\n", + "Adstocked value: 26,393.08\n", + "Saturated value: 0.9431\n", + "Final response: 26389.9407\n", + "Raw spend: 26392.907690843494\n", + "After adstock: 26393.08416143173\n", + "After hill transform: 0.9430909895664866\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,680.45\n", + "Adstocked value: 35,681.67\n", + "Saturated value: 0.0097\n", + "Final response: 5264.1684\n", + "Raw spend: 35680.44812638473\n", + "After adstock: 35681.670348606945\n", + "After hill transform: 0.009745988868101303\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,935.70\n", + "Adstocked value: 187,936.04\n", + "Saturated value: 0.5229\n", + "Final response: 74732.5143\n", + "Raw spend: 187935.70246769095\n", + "After adstock: 187936.0358010243\n", + "After hill transform: 0.5229429547727734\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,894.32\n", + "Adstocked value: 59,894.66\n", + "Saturated value: 0.9278\n", + "Final response: 62328.3163\n", + "Raw spend: 59894.32167839423\n", + "After adstock: 59894.65501172757\n", + "After hill transform: 0.9278424963146786\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,392.91\n", + "Adstocked value: 26,393.08\n", + "Saturated value: 0.9431\n", + "Final response: 26389.9407\n", + "Raw spend: 26392.907690843494\n", + "After adstock: 26393.08416143173\n", + "After hill transform: 0.9430909895664866\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,680.45\n", + "Adstocked value: 35,681.67\n", + "Saturated value: 0.0097\n", + "Final response: 5264.1684\n", + "Raw spend: 35680.44812638473\n", + "After adstock: 35681.670348606945\n", + "After hill transform: 0.009745988868101303\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,935.70\n", + "Adstocked value: 187,936.04\n", + "Saturated value: 0.5229\n", + "Final response: 74732.5143\n", + "Raw spend: 187935.70246769095\n", + "After adstock: 187936.0358010243\n", + "After hill transform: 0.5229429547727734\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,894.32\n", + "Adstocked value: 59,894.66\n", + "Saturated value: 0.9278\n", + "Final response: 62328.3163\n", + "Raw spend: 59894.32167837933\n", + "After adstock: 59894.65501171267\n", + "After hill transform: 0.9278424963146348\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,392.91\n", + "Adstocked value: 26,393.08\n", + "Saturated value: 0.9431\n", + "Final response: 26389.9407\n", + "Raw spend: 26392.907690858396\n", + "After adstock: 26393.08416144663\n", + "After hill transform: 0.9430909895665708\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,693.04\n", + "Adstocked value: 35,694.26\n", + "Saturated value: 0.0098\n", + "Final response: 5269.6807\n", + "Raw spend: 35693.03509878549\n", + "After adstock: 35694.25732100771\n", + "After hill transform: 0.009756194219880495\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,422.39\n", + "Adstocked value: 188,422.72\n", + "Saturated value: 0.5233\n", + "Final response: 74786.5888\n", + "Raw spend: 188422.3884083731\n", + "After adstock: 188422.72174170645\n", + "After hill transform: 0.5233213428162948\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,607.89\n", + "Adstocked value: 60,608.23\n", + "Saturated value: 0.9299\n", + "Final response: 62466.6829\n", + "Raw spend: 60607.894589135365\n", + "After adstock: 60608.2279224687\n", + "After hill transform: 0.9299022724554671\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,288.76\n", + "Adstocked value: 25,288.94\n", + "Saturated value: 0.9364\n", + "Final response: 26202.1692\n", + "Raw spend: 25288.76320352117\n", + "After adstock: 25288.939674109406\n", + "After hill transform: 0.9363806440936051\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,693.04\n", + "Adstocked value: 35,694.26\n", + "Saturated value: 0.0098\n", + "Final response: 5269.6807\n", + "Raw spend: 35693.03509878549\n", + "After adstock: 35694.25732100771\n", + "After hill transform: 0.009756194219880495\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,422.39\n", + "Adstocked value: 188,422.72\n", + "Saturated value: 0.5233\n", + "Final response: 74786.5888\n", + "Raw spend: 188422.3884083731\n", + "After adstock: 188422.72174170645\n", + "After hill transform: 0.5233213428162948\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,607.89\n", + "Adstocked value: 60,608.23\n", + "Saturated value: 0.9299\n", + "Final response: 62466.6829\n", + "Raw spend: 60607.894589135365\n", + "After adstock: 60608.2279224687\n", + "After hill transform: 0.9299022724554671\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,288.76\n", + "Adstocked value: 25,288.94\n", + "Saturated value: 0.9364\n", + "Final response: 26202.1692\n", + "Raw spend: 25288.76320352117\n", + "After adstock: 25288.939674109406\n", + "After hill transform: 0.9363806440936051\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,682.85\n", + "Adstocked value: 35,684.07\n", + "Saturated value: 0.0097\n", + "Final response: 5265.2211\n", + "Raw spend: 35682.85256193802\n", + "After adstock: 35684.07478416024\n", + "After hill transform: 0.009747937813825738\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,028.67\n", + "Adstocked value: 188,029.01\n", + "Saturated value: 0.5230\n", + "Final response: 74742.8550\n", + "Raw spend: 188028.67200331928\n", + "After adstock: 188029.00533665263\n", + "After hill transform: 0.5230153143295507\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,030.63\n", + "Adstocked value: 60,030.97\n", + "Saturated value: 0.9282\n", + "Final response: 62355.1624\n", + "Raw spend: 60030.632462407666\n", + "After adstock: 60030.965795741\n", + "After hill transform: 0.9282421375353185\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,181.99\n", + "Adstocked value: 26,182.16\n", + "Saturated value: 0.9419\n", + "Final response: 26356.1656\n", + "Raw spend: 26181.987687464996\n", + "After adstock: 26182.16415805323\n", + "After hill transform: 0.9418839780628799\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,682.85\n", + "Adstocked value: 35,684.07\n", + "Saturated value: 0.0097\n", + "Final response: 5265.2211\n", + "Raw spend: 35682.85256193802\n", + "After adstock: 35684.07478416024\n", + "After hill transform: 0.009747937813825738\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,028.67\n", + "Adstocked value: 188,029.01\n", + "Saturated value: 0.5230\n", + "Final response: 74742.8550\n", + "Raw spend: 188028.67200331928\n", + "After adstock: 188029.00533665263\n", + "After hill transform: 0.5230153143295507\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,030.63\n", + "Adstocked value: 60,030.97\n", + "Saturated value: 0.9282\n", + "Final response: 62355.1624\n", + "Raw spend: 60030.632462407666\n", + "After adstock: 60030.965795741\n", + "After hill transform: 0.9282421375353185\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,181.99\n", + "Adstocked value: 26,182.16\n", + "Saturated value: 0.9419\n", + "Final response: 26356.1656\n", + "Raw spend: 26181.987687464996\n", + "After adstock: 26182.16415805323\n", + "After hill transform: 0.9418839780628799\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,682.85\n", + "Adstocked value: 35,684.07\n", + "Saturated value: 0.0097\n", + "Final response: 5265.2211\n", + "Raw spend: 35682.852561952925\n", + "After adstock: 35684.07478417514\n", + "After hill transform: 0.009747937813837817\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,028.67\n", + "Adstocked value: 188,029.01\n", + "Saturated value: 0.5230\n", + "Final response: 74742.8550\n", + "Raw spend: 188028.67200331928\n", + "After adstock: 188029.00533665263\n", + "After hill transform: 0.5230153143295507\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,030.63\n", + "Adstocked value: 60,030.97\n", + "Saturated value: 0.9282\n", + "Final response: 62355.1624\n", + "Raw spend: 60030.632462407666\n", + "After adstock: 60030.965795741\n", + "After hill transform: 0.9282421375353185\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,181.99\n", + "Adstocked value: 26,182.16\n", + "Saturated value: 0.9419\n", + "Final response: 26356.1656\n", + "Raw spend: 26181.987687464996\n", + "After adstock: 26182.16415805323\n", + "After hill transform: 0.9418839780628799\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,682.85\n", + "Adstocked value: 35,684.07\n", + "Saturated value: 0.0097\n", + "Final response: 5265.2211\n", + "Raw spend: 35682.85256193802\n", + "After adstock: 35684.07478416024\n", + "After hill transform: 0.009747937813825738\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,028.67\n", + "Adstocked value: 188,029.01\n", + "Saturated value: 0.5230\n", + "Final response: 74742.8550\n", + "Raw spend: 188028.67200333418\n", + "After adstock: 188029.00533666753\n", + "After hill transform: 0.5230153143295623\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,030.63\n", + "Adstocked value: 60,030.97\n", + "Saturated value: 0.9282\n", + "Final response: 62355.1624\n", + "Raw spend: 60030.632462407666\n", + "After adstock: 60030.965795741\n", + "After hill transform: 0.9282421375353185\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,181.99\n", + "Adstocked value: 26,182.16\n", + "Saturated value: 0.9419\n", + "Final response: 26356.1656\n", + "Raw spend: 26181.987687464996\n", + "After adstock: 26182.16415805323\n", + "After hill transform: 0.9418839780628799\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,682.85\n", + "Adstocked value: 35,684.07\n", + "Saturated value: 0.0097\n", + "Final response: 5265.2211\n", + "Raw spend: 35682.85256193802\n", + "After adstock: 35684.07478416024\n", + "After hill transform: 0.009747937813825738\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,028.67\n", + "Adstocked value: 188,029.01\n", + "Saturated value: 0.5230\n", + "Final response: 74742.8550\n", + "Raw spend: 188028.67200331928\n", + "After adstock: 188029.00533665263\n", + "After hill transform: 0.5230153143295507\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,030.63\n", + "Adstocked value: 60,030.97\n", + "Saturated value: 0.9282\n", + "Final response: 62355.1624\n", + "Raw spend: 60030.63246242257\n", + "After adstock: 60030.9657957559\n", + "After hill transform: 0.928242137535362\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,181.99\n", + "Adstocked value: 26,182.16\n", + "Saturated value: 0.9419\n", + "Final response: 26356.1656\n", + "Raw spend: 26181.987687464996\n", + "After adstock: 26182.16415805323\n", + "After hill transform: 0.9418839780628799\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,682.85\n", + "Adstocked value: 35,684.07\n", + "Saturated value: 0.0097\n", + "Final response: 5265.2211\n", + "Raw spend: 35682.85256193802\n", + "After adstock: 35684.07478416024\n", + "After hill transform: 0.009747937813825738\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,028.67\n", + "Adstocked value: 188,029.01\n", + "Saturated value: 0.5230\n", + "Final response: 74742.8550\n", + "Raw spend: 188028.67200331928\n", + "After adstock: 188029.00533665263\n", + "After hill transform: 0.5230153143295507\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,030.63\n", + "Adstocked value: 60,030.97\n", + "Saturated value: 0.9282\n", + "Final response: 62355.1624\n", + "Raw spend: 60030.632462407666\n", + "After adstock: 60030.965795741\n", + "After hill transform: 0.9282421375353185\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,181.99\n", + "Adstocked value: 26,182.16\n", + "Saturated value: 0.9419\n", + "Final response: 26356.1656\n", + "Raw spend: 26181.987687479897\n", + "After adstock: 26182.16415806813\n", + "After hill transform: 0.9418839780629664\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,682.85\n", + "Adstocked value: 35,684.07\n", + "Saturated value: 0.0097\n", + "Final response: 5265.2211\n", + "Raw spend: 35682.85256193802\n", + "After adstock: 35684.07478416024\n", + "After hill transform: 0.009747937813825738\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,028.67\n", + "Adstocked value: 188,029.01\n", + "Saturated value: 0.5230\n", + "Final response: 74742.8550\n", + "Raw spend: 188028.67200331928\n", + "After adstock: 188029.00533665263\n", + "After hill transform: 0.5230153143295507\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,030.63\n", + "Adstocked value: 60,030.97\n", + "Saturated value: 0.9282\n", + "Final response: 62355.1624\n", + "Raw spend: 60030.632462407666\n", + "After adstock: 60030.965795741\n", + "After hill transform: 0.9282421375353185\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,181.99\n", + "Adstocked value: 26,182.16\n", + "Saturated value: 0.9419\n", + "Final response: 26356.1656\n", + "Raw spend: 26181.987687464996\n", + "After adstock: 26182.16415805323\n", + "After hill transform: 0.9418839780628799\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,682.85\n", + "Adstocked value: 35,684.07\n", + "Saturated value: 0.0097\n", + "Final response: 5265.2211\n", + "Raw spend: 35682.852561952925\n", + "After adstock: 35684.07478417514\n", + "After hill transform: 0.009747937813837817\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,028.67\n", + "Adstocked value: 188,029.01\n", + "Saturated value: 0.5230\n", + "Final response: 74742.8550\n", + "Raw spend: 188028.67200331928\n", + "After adstock: 188029.00533665263\n", + "After hill transform: 0.5230153143295507\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,030.63\n", + "Adstocked value: 60,030.97\n", + "Saturated value: 0.9282\n", + "Final response: 62355.1624\n", + "Raw spend: 60030.632462407666\n", + "After adstock: 60030.965795741\n", + "After hill transform: 0.9282421375353185\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,181.99\n", + "Adstocked value: 26,182.16\n", + "Saturated value: 0.9419\n", + "Final response: 26356.1656\n", + "Raw spend: 26181.987687464996\n", + "After adstock: 26182.16415805323\n", + "After hill transform: 0.9418839780628799\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,682.85\n", + "Adstocked value: 35,684.07\n", + "Saturated value: 0.0097\n", + "Final response: 5265.2211\n", + "Raw spend: 35682.85256193802\n", + "After adstock: 35684.07478416024\n", + "After hill transform: 0.009747937813825738\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,028.67\n", + "Adstocked value: 188,029.01\n", + "Saturated value: 0.5230\n", + "Final response: 74742.8550\n", + "Raw spend: 188028.67200333418\n", + "After adstock: 188029.00533666753\n", + "After hill transform: 0.5230153143295623\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,030.63\n", + "Adstocked value: 60,030.97\n", + "Saturated value: 0.9282\n", + "Final response: 62355.1624\n", + "Raw spend: 60030.632462407666\n", + "After adstock: 60030.965795741\n", + "After hill transform: 0.9282421375353185\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,181.99\n", + "Adstocked value: 26,182.16\n", + "Saturated value: 0.9419\n", + "Final response: 26356.1656\n", + "Raw spend: 26181.987687464996\n", + "After adstock: 26182.16415805323\n", + "After hill transform: 0.9418839780628799\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,682.85\n", + "Adstocked value: 35,684.07\n", + "Saturated value: 0.0097\n", + "Final response: 5265.2211\n", + "Raw spend: 35682.85256193802\n", + "After adstock: 35684.07478416024\n", + "After hill transform: 0.009747937813825738\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,028.67\n", + "Adstocked value: 188,029.01\n", + "Saturated value: 0.5230\n", + "Final response: 74742.8550\n", + "Raw spend: 188028.67200331928\n", + "After adstock: 188029.00533665263\n", + "After hill transform: 0.5230153143295507\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,030.63\n", + "Adstocked value: 60,030.97\n", + "Saturated value: 0.9282\n", + "Final response: 62355.1624\n", + "Raw spend: 60030.63246242257\n", + "After adstock: 60030.9657957559\n", + "After hill transform: 0.928242137535362\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,181.99\n", + "Adstocked value: 26,182.16\n", + "Saturated value: 0.9419\n", + "Final response: 26356.1656\n", + "Raw spend: 26181.987687464996\n", + "After adstock: 26182.16415805323\n", + "After hill transform: 0.9418839780628799\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,682.85\n", + "Adstocked value: 35,684.07\n", + "Saturated value: 0.0097\n", + "Final response: 5265.2211\n", + "Raw spend: 35682.85256193802\n", + "After adstock: 35684.07478416024\n", + "After hill transform: 0.009747937813825738\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,028.67\n", + "Adstocked value: 188,029.01\n", + "Saturated value: 0.5230\n", + "Final response: 74742.8550\n", + "Raw spend: 188028.67200331928\n", + "After adstock: 188029.00533665263\n", + "After hill transform: 0.5230153143295507\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,030.63\n", + "Adstocked value: 60,030.97\n", + "Saturated value: 0.9282\n", + "Final response: 62355.1624\n", + "Raw spend: 60030.632462407666\n", + "After adstock: 60030.965795741\n", + "After hill transform: 0.9282421375353185\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,181.99\n", + "Adstocked value: 26,182.16\n", + "Saturated value: 0.9419\n", + "Final response: 26356.1656\n", + "Raw spend: 26181.987687479897\n", + "After adstock: 26182.16415806813\n", + "After hill transform: 0.9418839780629664\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,655.25\n", + "Adstocked value: 35,656.47\n", + "Saturated value: 0.0097\n", + "Final response: 5253.1448\n", + "Raw spend: 35655.25057500355\n", + "After adstock: 35656.47279722577\n", + "After hill transform: 0.009725579980791916\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,087.47\n", + "Adstocked value: 188,087.80\n", + "Saturated value: 0.5231\n", + "Final response: 74749.3923\n", + "Raw spend: 188087.47057312317\n", + "After adstock: 188087.8039064565\n", + "After hill transform: 0.5230610591560167\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,352.57\n", + "Adstocked value: 60,352.91\n", + "Saturated value: 0.9292\n", + "Final response: 62417.7864\n", + "Raw spend: 60352.5733827595\n", + "After adstock: 60352.90671609284\n", + "After hill transform: 0.9291743815787845\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,873.72\n", + "Adstocked value: 25,873.89\n", + "Saturated value: 0.9401\n", + "Final response: 26305.0790\n", + "Raw spend: 25873.71812586898\n", + "After adstock: 25873.894596457216\n", + "After hill transform: 0.9400583082342944\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,655.25\n", + "Adstocked value: 35,656.47\n", + "Saturated value: 0.0097\n", + "Final response: 5253.1448\n", + "Raw spend: 35655.25057500355\n", + "After adstock: 35656.47279722577\n", + "After hill transform: 0.009725579980791916\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,087.47\n", + "Adstocked value: 188,087.80\n", + "Saturated value: 0.5231\n", + "Final response: 74749.3923\n", + "Raw spend: 188087.47057312317\n", + "After adstock: 188087.8039064565\n", + "After hill transform: 0.5230610591560167\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,352.57\n", + "Adstocked value: 60,352.91\n", + "Saturated value: 0.9292\n", + "Final response: 62417.7864\n", + "Raw spend: 60352.5733827595\n", + "After adstock: 60352.90671609284\n", + "After hill transform: 0.9291743815787845\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,873.72\n", + "Adstocked value: 25,873.89\n", + "Saturated value: 0.9401\n", + "Final response: 26305.0790\n", + "Raw spend: 25873.71812586898\n", + "After adstock: 25873.894596457216\n", + "After hill transform: 0.9400583082342944\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,655.25\n", + "Adstocked value: 35,656.47\n", + "Saturated value: 0.0097\n", + "Final response: 5253.1448\n", + "Raw spend: 35655.25057501845\n", + "After adstock: 35656.47279724067\n", + "After hill transform: 0.009725579980803978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,087.47\n", + "Adstocked value: 188,087.80\n", + "Saturated value: 0.5231\n", + "Final response: 74749.3923\n", + "Raw spend: 188087.47057312317\n", + "After adstock: 188087.8039064565\n", + "After hill transform: 0.5230610591560167\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,352.57\n", + "Adstocked value: 60,352.91\n", + "Saturated value: 0.9292\n", + "Final response: 62417.7864\n", + "Raw spend: 60352.5733827595\n", + "After adstock: 60352.90671609284\n", + "After hill transform: 0.9291743815787845\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,873.72\n", + "Adstocked value: 25,873.89\n", + "Saturated value: 0.9401\n", + "Final response: 26305.0790\n", + "Raw spend: 25873.71812586898\n", + "After adstock: 25873.894596457216\n", + "After hill transform: 0.9400583082342944\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,655.25\n", + "Adstocked value: 35,656.47\n", + "Saturated value: 0.0097\n", + "Final response: 5253.1448\n", + "Raw spend: 35655.25057500355\n", + "After adstock: 35656.47279722577\n", + "After hill transform: 0.009725579980791916\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,087.47\n", + "Adstocked value: 188,087.80\n", + "Saturated value: 0.5231\n", + "Final response: 74749.3923\n", + "Raw spend: 188087.47057313807\n", + "After adstock: 188087.8039064714\n", + "After hill transform: 0.5230610591560284\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,352.57\n", + "Adstocked value: 60,352.91\n", + "Saturated value: 0.9292\n", + "Final response: 62417.7864\n", + "Raw spend: 60352.5733827595\n", + "After adstock: 60352.90671609284\n", + "After hill transform: 0.9291743815787845\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,873.72\n", + "Adstocked value: 25,873.89\n", + "Saturated value: 0.9401\n", + "Final response: 26305.0790\n", + "Raw spend: 25873.71812586898\n", + "After adstock: 25873.894596457216\n", + "After hill transform: 0.9400583082342944\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,655.25\n", + "Adstocked value: 35,656.47\n", + "Saturated value: 0.0097\n", + "Final response: 5253.1448\n", + "Raw spend: 35655.25057500355\n", + "After adstock: 35656.47279722577\n", + "After hill transform: 0.009725579980791916\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,087.47\n", + "Adstocked value: 188,087.80\n", + "Saturated value: 0.5231\n", + "Final response: 74749.3923\n", + "Raw spend: 188087.47057312317\n", + "After adstock: 188087.8039064565\n", + "After hill transform: 0.5230610591560167\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,352.57\n", + "Adstocked value: 60,352.91\n", + "Saturated value: 0.9292\n", + "Final response: 62417.7864\n", + "Raw spend: 60352.573382774404\n", + "After adstock: 60352.90671610774\n", + "After hill transform: 0.9291743815788273\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,873.72\n", + "Adstocked value: 25,873.89\n", + "Saturated value: 0.9401\n", + "Final response: 26305.0790\n", + "Raw spend: 25873.71812586898\n", + "After adstock: 25873.894596457216\n", + "After hill transform: 0.9400583082342944\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,655.25\n", + "Adstocked value: 35,656.47\n", + "Saturated value: 0.0097\n", + "Final response: 5253.1448\n", + "Raw spend: 35655.25057500355\n", + "After adstock: 35656.47279722577\n", + "After hill transform: 0.009725579980791916\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,087.47\n", + "Adstocked value: 188,087.80\n", + "Saturated value: 0.5231\n", + "Final response: 74749.3923\n", + "Raw spend: 188087.47057312317\n", + "After adstock: 188087.8039064565\n", + "After hill transform: 0.5230610591560167\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,352.57\n", + "Adstocked value: 60,352.91\n", + "Saturated value: 0.9292\n", + "Final response: 62417.7864\n", + "Raw spend: 60352.5733827595\n", + "After adstock: 60352.90671609284\n", + "After hill transform: 0.9291743815787845\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,873.72\n", + "Adstocked value: 25,873.89\n", + "Saturated value: 0.9401\n", + "Final response: 26305.0790\n", + "Raw spend: 25873.718125883883\n", + "After adstock: 25873.894596472117\n", + "After hill transform: 0.9400583082343845\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,655.25\n", + "Adstocked value: 35,656.47\n", + "Saturated value: 0.0097\n", + "Final response: 5253.1448\n", + "Raw spend: 35655.25057500355\n", + "After adstock: 35656.47279722577\n", + "After hill transform: 0.009725579980791916\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,087.47\n", + "Adstocked value: 188,087.80\n", + "Saturated value: 0.5231\n", + "Final response: 74749.3923\n", + "Raw spend: 188087.47057312317\n", + "After adstock: 188087.8039064565\n", + "After hill transform: 0.5230610591560167\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,352.57\n", + "Adstocked value: 60,352.91\n", + "Saturated value: 0.9292\n", + "Final response: 62417.7864\n", + "Raw spend: 60352.5733827595\n", + "After adstock: 60352.90671609284\n", + "After hill transform: 0.9291743815787845\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,873.72\n", + "Adstocked value: 25,873.89\n", + "Saturated value: 0.9401\n", + "Final response: 26305.0790\n", + "Raw spend: 25873.71812586898\n", + "After adstock: 25873.894596457216\n", + "After hill transform: 0.9400583082342944\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,655.25\n", + "Adstocked value: 35,656.47\n", + "Saturated value: 0.0097\n", + "Final response: 5253.1448\n", + "Raw spend: 35655.25057501845\n", + "After adstock: 35656.47279724067\n", + "After hill transform: 0.009725579980803978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,087.47\n", + "Adstocked value: 188,087.80\n", + "Saturated value: 0.5231\n", + "Final response: 74749.3923\n", + "Raw spend: 188087.47057312317\n", + "After adstock: 188087.8039064565\n", + "After hill transform: 0.5230610591560167\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,352.57\n", + "Adstocked value: 60,352.91\n", + "Saturated value: 0.9292\n", + "Final response: 62417.7864\n", + "Raw spend: 60352.5733827595\n", + "After adstock: 60352.90671609284\n", + "After hill transform: 0.9291743815787845\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,873.72\n", + "Adstocked value: 25,873.89\n", + "Saturated value: 0.9401\n", + "Final response: 26305.0790\n", + "Raw spend: 25873.71812586898\n", + "After adstock: 25873.894596457216\n", + "After hill transform: 0.9400583082342944\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,655.25\n", + "Adstocked value: 35,656.47\n", + "Saturated value: 0.0097\n", + "Final response: 5253.1448\n", + "Raw spend: 35655.25057500355\n", + "After adstock: 35656.47279722577\n", + "After hill transform: 0.009725579980791916\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,087.47\n", + "Adstocked value: 188,087.80\n", + "Saturated value: 0.5231\n", + "Final response: 74749.3923\n", + "Raw spend: 188087.47057313807\n", + "After adstock: 188087.8039064714\n", + "After hill transform: 0.5230610591560284\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,352.57\n", + "Adstocked value: 60,352.91\n", + "Saturated value: 0.9292\n", + "Final response: 62417.7864\n", + "Raw spend: 60352.5733827595\n", + "After adstock: 60352.90671609284\n", + "After hill transform: 0.9291743815787845\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,873.72\n", + "Adstocked value: 25,873.89\n", + "Saturated value: 0.9401\n", + "Final response: 26305.0790\n", + "Raw spend: 25873.71812586898\n", + "After adstock: 25873.894596457216\n", + "After hill transform: 0.9400583082342944\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,655.25\n", + "Adstocked value: 35,656.47\n", + "Saturated value: 0.0097\n", + "Final response: 5253.1448\n", + "Raw spend: 35655.25057500355\n", + "After adstock: 35656.47279722577\n", + "After hill transform: 0.009725579980791916\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,087.47\n", + "Adstocked value: 188,087.80\n", + "Saturated value: 0.5231\n", + "Final response: 74749.3923\n", + "Raw spend: 188087.47057312317\n", + "After adstock: 188087.8039064565\n", + "After hill transform: 0.5230610591560167\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,352.57\n", + "Adstocked value: 60,352.91\n", + "Saturated value: 0.9292\n", + "Final response: 62417.7864\n", + "Raw spend: 60352.573382774404\n", + "After adstock: 60352.90671610774\n", + "After hill transform: 0.9291743815788273\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,873.72\n", + "Adstocked value: 25,873.89\n", + "Saturated value: 0.9401\n", + "Final response: 26305.0790\n", + "Raw spend: 25873.71812586898\n", + "After adstock: 25873.894596457216\n", + "After hill transform: 0.9400583082342944\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,655.25\n", + "Adstocked value: 35,656.47\n", + "Saturated value: 0.0097\n", + "Final response: 5253.1448\n", + "Raw spend: 35655.25057500355\n", + "After adstock: 35656.47279722577\n", + "After hill transform: 0.009725579980791916\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,087.47\n", + "Adstocked value: 188,087.80\n", + "Saturated value: 0.5231\n", + "Final response: 74749.3923\n", + "Raw spend: 188087.47057312317\n", + "After adstock: 188087.8039064565\n", + "After hill transform: 0.5230610591560167\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,352.57\n", + "Adstocked value: 60,352.91\n", + "Saturated value: 0.9292\n", + "Final response: 62417.7864\n", + "Raw spend: 60352.5733827595\n", + "After adstock: 60352.90671609284\n", + "After hill transform: 0.9291743815787845\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,873.72\n", + "Adstocked value: 25,873.89\n", + "Saturated value: 0.9401\n", + "Final response: 26305.0790\n", + "Raw spend: 25873.718125883883\n", + "After adstock: 25873.894596472117\n", + "After hill transform: 0.9400583082343845\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,657.55\n", + "Adstocked value: 35,658.77\n", + "Saturated value: 0.0097\n", + "Final response: 5254.1491\n", + "Raw spend: 35657.54771631479\n", + "After adstock: 35658.76993853701\n", + "After hill transform: 0.009727439404728285\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,126.62\n", + "Adstocked value: 188,126.96\n", + "Saturated value: 0.5231\n", + "Final response: 74753.7441\n", + "Raw spend: 188126.62220758895\n", + "After adstock: 188126.9555409223\n", + "After hill transform: 0.5230915106758022\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,389.03\n", + "Adstocked value: 60,389.36\n", + "Saturated value: 0.9293\n", + "Final response: 62424.8090\n", + "Raw spend: 60389.02729473055\n", + "After adstock: 60389.360628063885\n", + "After hill transform: 0.9292789219620678\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,810.01\n", + "Adstocked value: 25,810.19\n", + "Saturated value: 0.9397\n", + "Final response: 26294.2589\n", + "Raw spend: 25810.014355473788\n", + "After adstock: 25810.190826062022\n", + "After hill transform: 0.9396716299112289\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,657.55\n", + "Adstocked value: 35,658.77\n", + "Saturated value: 0.0097\n", + "Final response: 5254.1491\n", + "Raw spend: 35657.54771631479\n", + "After adstock: 35658.76993853701\n", + "After hill transform: 0.009727439404728285\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,126.62\n", + "Adstocked value: 188,126.96\n", + "Saturated value: 0.5231\n", + "Final response: 74753.7441\n", + "Raw spend: 188126.62220758895\n", + "After adstock: 188126.9555409223\n", + "After hill transform: 0.5230915106758022\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,389.03\n", + "Adstocked value: 60,389.36\n", + "Saturated value: 0.9293\n", + "Final response: 62424.8090\n", + "Raw spend: 60389.02729473055\n", + "After adstock: 60389.360628063885\n", + "After hill transform: 0.9292789219620678\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,810.01\n", + "Adstocked value: 25,810.19\n", + "Saturated value: 0.9397\n", + "Final response: 26294.2589\n", + "Raw spend: 25810.014355473788\n", + "After adstock: 25810.190826062022\n", + "After hill transform: 0.9396716299112289\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,657.55\n", + "Adstocked value: 35,658.77\n", + "Saturated value: 0.0097\n", + "Final response: 5254.1491\n", + "Raw spend: 35657.54771632969\n", + "After adstock: 35658.76993855191\n", + "After hill transform: 0.009727439404740348\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,126.62\n", + "Adstocked value: 188,126.96\n", + "Saturated value: 0.5231\n", + "Final response: 74753.7441\n", + "Raw spend: 188126.62220758895\n", + "After adstock: 188126.9555409223\n", + "After hill transform: 0.5230915106758022\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,389.03\n", + "Adstocked value: 60,389.36\n", + "Saturated value: 0.9293\n", + "Final response: 62424.8090\n", + "Raw spend: 60389.02729473055\n", + "After adstock: 60389.360628063885\n", + "After hill transform: 0.9292789219620678\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,810.01\n", + "Adstocked value: 25,810.19\n", + "Saturated value: 0.9397\n", + "Final response: 26294.2589\n", + "Raw spend: 25810.014355473788\n", + "After adstock: 25810.190826062022\n", + "After hill transform: 0.9396716299112289\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,657.55\n", + "Adstocked value: 35,658.77\n", + "Saturated value: 0.0097\n", + "Final response: 5254.1491\n", + "Raw spend: 35657.54771631479\n", + "After adstock: 35658.76993853701\n", + "After hill transform: 0.009727439404728285\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,126.62\n", + "Adstocked value: 188,126.96\n", + "Saturated value: 0.5231\n", + "Final response: 74753.7441\n", + "Raw spend: 188126.62220760385\n", + "After adstock: 188126.9555409372\n", + "After hill transform: 0.5230915106758137\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,389.03\n", + "Adstocked value: 60,389.36\n", + "Saturated value: 0.9293\n", + "Final response: 62424.8090\n", + "Raw spend: 60389.02729473055\n", + "After adstock: 60389.360628063885\n", + "After hill transform: 0.9292789219620678\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,810.01\n", + "Adstocked value: 25,810.19\n", + "Saturated value: 0.9397\n", + "Final response: 26294.2589\n", + "Raw spend: 25810.014355473788\n", + "After adstock: 25810.190826062022\n", + "After hill transform: 0.9396716299112289\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,657.55\n", + "Adstocked value: 35,658.77\n", + "Saturated value: 0.0097\n", + "Final response: 5254.1491\n", + "Raw spend: 35657.54771631479\n", + "After adstock: 35658.76993853701\n", + "After hill transform: 0.009727439404728285\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,126.62\n", + "Adstocked value: 188,126.96\n", + "Saturated value: 0.5231\n", + "Final response: 74753.7441\n", + "Raw spend: 188126.62220758895\n", + "After adstock: 188126.9555409223\n", + "After hill transform: 0.5230915106758022\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,389.03\n", + "Adstocked value: 60,389.36\n", + "Saturated value: 0.9293\n", + "Final response: 62424.8090\n", + "Raw spend: 60389.02729474545\n", + "After adstock: 60389.360628078786\n", + "After hill transform: 0.9292789219621105\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,810.01\n", + "Adstocked value: 25,810.19\n", + "Saturated value: 0.9397\n", + "Final response: 26294.2589\n", + "Raw spend: 25810.014355473788\n", + "After adstock: 25810.190826062022\n", + "After hill transform: 0.9396716299112289\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,657.55\n", + "Adstocked value: 35,658.77\n", + "Saturated value: 0.0097\n", + "Final response: 5254.1491\n", + "Raw spend: 35657.54771631479\n", + "After adstock: 35658.76993853701\n", + "After hill transform: 0.009727439404728285\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,126.62\n", + "Adstocked value: 188,126.96\n", + "Saturated value: 0.5231\n", + "Final response: 74753.7441\n", + "Raw spend: 188126.62220758895\n", + "After adstock: 188126.9555409223\n", + "After hill transform: 0.5230915106758022\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,389.03\n", + "Adstocked value: 60,389.36\n", + "Saturated value: 0.9293\n", + "Final response: 62424.8090\n", + "Raw spend: 60389.02729473055\n", + "After adstock: 60389.360628063885\n", + "After hill transform: 0.9292789219620678\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,810.01\n", + "Adstocked value: 25,810.19\n", + "Saturated value: 0.9397\n", + "Final response: 26294.2589\n", + "Raw spend: 25810.01435548869\n", + "After adstock: 25810.190826076923\n", + "After hill transform: 0.9396716299113197\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,657.55\n", + "Adstocked value: 35,658.77\n", + "Saturated value: 0.0097\n", + "Final response: 5254.1491\n", + "Raw spend: 35657.54771631479\n", + "After adstock: 35658.76993853701\n", + "After hill transform: 0.009727439404728285\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,126.62\n", + "Adstocked value: 188,126.96\n", + "Saturated value: 0.5231\n", + "Final response: 74753.7441\n", + "Raw spend: 188126.62220758895\n", + "After adstock: 188126.9555409223\n", + "After hill transform: 0.5230915106758022\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,389.03\n", + "Adstocked value: 60,389.36\n", + "Saturated value: 0.9293\n", + "Final response: 62424.8090\n", + "Raw spend: 60389.02729473055\n", + "After adstock: 60389.360628063885\n", + "After hill transform: 0.9292789219620678\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,810.01\n", + "Adstocked value: 25,810.19\n", + "Saturated value: 0.9397\n", + "Final response: 26294.2589\n", + "Raw spend: 25810.014355473788\n", + "After adstock: 25810.190826062022\n", + "After hill transform: 0.9396716299112289\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,657.55\n", + "Adstocked value: 35,658.77\n", + "Saturated value: 0.0097\n", + "Final response: 5254.1491\n", + "Raw spend: 35657.54771632969\n", + "After adstock: 35658.76993855191\n", + "After hill transform: 0.009727439404740348\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,126.62\n", + "Adstocked value: 188,126.96\n", + "Saturated value: 0.5231\n", + "Final response: 74753.7441\n", + "Raw spend: 188126.62220758895\n", + "After adstock: 188126.9555409223\n", + "After hill transform: 0.5230915106758022\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,389.03\n", + "Adstocked value: 60,389.36\n", + "Saturated value: 0.9293\n", + "Final response: 62424.8090\n", + "Raw spend: 60389.02729473055\n", + "After adstock: 60389.360628063885\n", + "After hill transform: 0.9292789219620678\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,810.01\n", + "Adstocked value: 25,810.19\n", + "Saturated value: 0.9397\n", + "Final response: 26294.2589\n", + "Raw spend: 25810.014355473788\n", + "After adstock: 25810.190826062022\n", + "After hill transform: 0.9396716299112289\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,657.55\n", + "Adstocked value: 35,658.77\n", + "Saturated value: 0.0097\n", + "Final response: 5254.1491\n", + "Raw spend: 35657.54771631479\n", + "After adstock: 35658.76993853701\n", + "After hill transform: 0.009727439404728285\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,126.62\n", + "Adstocked value: 188,126.96\n", + "Saturated value: 0.5231\n", + "Final response: 74753.7441\n", + "Raw spend: 188126.62220760385\n", + "After adstock: 188126.9555409372\n", + "After hill transform: 0.5230915106758137\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,389.03\n", + "Adstocked value: 60,389.36\n", + "Saturated value: 0.9293\n", + "Final response: 62424.8090\n", + "Raw spend: 60389.02729473055\n", + "After adstock: 60389.360628063885\n", + "After hill transform: 0.9292789219620678\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,810.01\n", + "Adstocked value: 25,810.19\n", + "Saturated value: 0.9397\n", + "Final response: 26294.2589\n", + "Raw spend: 25810.014355473788\n", + "After adstock: 25810.190826062022\n", + "After hill transform: 0.9396716299112289\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,657.55\n", + "Adstocked value: 35,658.77\n", + "Saturated value: 0.0097\n", + "Final response: 5254.1491\n", + "Raw spend: 35657.54771631479\n", + "After adstock: 35658.76993853701\n", + "After hill transform: 0.009727439404728285\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,126.62\n", + "Adstocked value: 188,126.96\n", + "Saturated value: 0.5231\n", + "Final response: 74753.7441\n", + "Raw spend: 188126.62220758895\n", + "After adstock: 188126.9555409223\n", + "After hill transform: 0.5230915106758022\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,389.03\n", + "Adstocked value: 60,389.36\n", + "Saturated value: 0.9293\n", + "Final response: 62424.8090\n", + "Raw spend: 60389.02729474545\n", + "After adstock: 60389.360628078786\n", + "After hill transform: 0.9292789219621105\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,810.01\n", + "Adstocked value: 25,810.19\n", + "Saturated value: 0.9397\n", + "Final response: 26294.2589\n", + "Raw spend: 25810.014355473788\n", + "After adstock: 25810.190826062022\n", + "After hill transform: 0.9396716299112289\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,657.55\n", + "Adstocked value: 35,658.77\n", + "Saturated value: 0.0097\n", + "Final response: 5254.1491\n", + "Raw spend: 35657.54771631479\n", + "After adstock: 35658.76993853701\n", + "After hill transform: 0.009727439404728285\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,126.62\n", + "Adstocked value: 188,126.96\n", + "Saturated value: 0.5231\n", + "Final response: 74753.7441\n", + "Raw spend: 188126.62220758895\n", + "After adstock: 188126.9555409223\n", + "After hill transform: 0.5230915106758022\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,389.03\n", + "Adstocked value: 60,389.36\n", + "Saturated value: 0.9293\n", + "Final response: 62424.8090\n", + "Raw spend: 60389.02729473055\n", + "After adstock: 60389.360628063885\n", + "After hill transform: 0.9292789219620678\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,810.01\n", + "Adstocked value: 25,810.19\n", + "Saturated value: 0.9397\n", + "Final response: 26294.2589\n", + "Raw spend: 25810.01435548869\n", + "After adstock: 25810.190826076923\n", + "After hill transform: 0.9396716299113197\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,671.28\n", + "Adstocked value: 35,672.50\n", + "Saturated value: 0.0097\n", + "Final response: 5260.1561\n", + "Raw spend: 35671.280959567426\n", + "After adstock: 35672.503181789645\n", + "After hill transform: 0.009738560639810026\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,156.22\n", + "Adstocked value: 188,156.55\n", + "Saturated value: 0.5231\n", + "Final response: 74757.0331\n", + "Raw spend: 188156.21851750545\n", + "After adstock: 188156.5518508388\n", + "After hill transform: 0.5231145258961811\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,315.92\n", + "Adstocked value: 60,316.26\n", + "Saturated value: 0.9291\n", + "Final response: 62410.7123\n", + "Raw spend: 60315.9238986718\n", + "After adstock: 60316.25723200513\n", + "After hill transform: 0.9290690726541212\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,841.07\n", + "Adstocked value: 25,841.24\n", + "Saturated value: 0.9399\n", + "Final response: 26299.5447\n", + "Raw spend: 25841.067211853984\n", + "After adstock: 25841.24368244222\n", + "After hill transform: 0.9398605288388591\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,671.28\n", + "Adstocked value: 35,672.50\n", + "Saturated value: 0.0097\n", + "Final response: 5260.1561\n", + "Raw spend: 35671.280959567426\n", + "After adstock: 35672.503181789645\n", + "After hill transform: 0.009738560639810026\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,156.22\n", + "Adstocked value: 188,156.55\n", + "Saturated value: 0.5231\n", + "Final response: 74757.0331\n", + "Raw spend: 188156.21851750545\n", + "After adstock: 188156.5518508388\n", + "After hill transform: 0.5231145258961811\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,315.92\n", + "Adstocked value: 60,316.26\n", + "Saturated value: 0.9291\n", + "Final response: 62410.7123\n", + "Raw spend: 60315.9238986718\n", + "After adstock: 60316.25723200513\n", + "After hill transform: 0.9290690726541212\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,841.07\n", + "Adstocked value: 25,841.24\n", + "Saturated value: 0.9399\n", + "Final response: 26299.5447\n", + "Raw spend: 25841.067211853984\n", + "After adstock: 25841.24368244222\n", + "After hill transform: 0.9398605288388591\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,671.28\n", + "Adstocked value: 35,672.50\n", + "Saturated value: 0.0097\n", + "Final response: 5260.1561\n", + "Raw spend: 35671.28095958233\n", + "After adstock: 35672.503181804546\n", + "After hill transform: 0.009738560639822098\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,156.22\n", + "Adstocked value: 188,156.55\n", + "Saturated value: 0.5231\n", + "Final response: 74757.0331\n", + "Raw spend: 188156.21851750545\n", + "After adstock: 188156.5518508388\n", + "After hill transform: 0.5231145258961811\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,315.92\n", + "Adstocked value: 60,316.26\n", + "Saturated value: 0.9291\n", + "Final response: 62410.7123\n", + "Raw spend: 60315.9238986718\n", + "After adstock: 60316.25723200513\n", + "After hill transform: 0.9290690726541212\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,841.07\n", + "Adstocked value: 25,841.24\n", + "Saturated value: 0.9399\n", + "Final response: 26299.5447\n", + "Raw spend: 25841.067211853984\n", + "After adstock: 25841.24368244222\n", + "After hill transform: 0.9398605288388591\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,671.28\n", + "Adstocked value: 35,672.50\n", + "Saturated value: 0.0097\n", + "Final response: 5260.1561\n", + "Raw spend: 35671.280959567426\n", + "After adstock: 35672.503181789645\n", + "After hill transform: 0.009738560639810026\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,156.22\n", + "Adstocked value: 188,156.55\n", + "Saturated value: 0.5231\n", + "Final response: 74757.0331\n", + "Raw spend: 188156.21851752035\n", + "After adstock: 188156.5518508537\n", + "After hill transform: 0.5231145258961927\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,315.92\n", + "Adstocked value: 60,316.26\n", + "Saturated value: 0.9291\n", + "Final response: 62410.7123\n", + "Raw spend: 60315.9238986718\n", + "After adstock: 60316.25723200513\n", + "After hill transform: 0.9290690726541212\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,841.07\n", + "Adstocked value: 25,841.24\n", + "Saturated value: 0.9399\n", + "Final response: 26299.5447\n", + "Raw spend: 25841.067211853984\n", + "After adstock: 25841.24368244222\n", + "After hill transform: 0.9398605288388591\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,671.28\n", + "Adstocked value: 35,672.50\n", + "Saturated value: 0.0097\n", + "Final response: 5260.1561\n", + "Raw spend: 35671.280959567426\n", + "After adstock: 35672.503181789645\n", + "After hill transform: 0.009738560639810026\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,156.22\n", + "Adstocked value: 188,156.55\n", + "Saturated value: 0.5231\n", + "Final response: 74757.0331\n", + "Raw spend: 188156.21851750545\n", + "After adstock: 188156.5518508388\n", + "After hill transform: 0.5231145258961811\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,315.92\n", + "Adstocked value: 60,316.26\n", + "Saturated value: 0.9291\n", + "Final response: 62410.7123\n", + "Raw spend: 60315.9238986867\n", + "After adstock: 60316.257232020034\n", + "After hill transform: 0.929069072654164\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,841.07\n", + "Adstocked value: 25,841.24\n", + "Saturated value: 0.9399\n", + "Final response: 26299.5447\n", + "Raw spend: 25841.067211853984\n", + "After adstock: 25841.24368244222\n", + "After hill transform: 0.9398605288388591\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,671.28\n", + "Adstocked value: 35,672.50\n", + "Saturated value: 0.0097\n", + "Final response: 5260.1561\n", + "Raw spend: 35671.280959567426\n", + "After adstock: 35672.503181789645\n", + "After hill transform: 0.009738560639810026\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,156.22\n", + "Adstocked value: 188,156.55\n", + "Saturated value: 0.5231\n", + "Final response: 74757.0331\n", + "Raw spend: 188156.21851750545\n", + "After adstock: 188156.5518508388\n", + "After hill transform: 0.5231145258961811\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,315.92\n", + "Adstocked value: 60,316.26\n", + "Saturated value: 0.9291\n", + "Final response: 62410.7123\n", + "Raw spend: 60315.9238986718\n", + "After adstock: 60316.25723200513\n", + "After hill transform: 0.9290690726541212\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,841.07\n", + "Adstocked value: 25,841.24\n", + "Saturated value: 0.9399\n", + "Final response: 26299.5447\n", + "Raw spend: 25841.067211868885\n", + "After adstock: 25841.24368245712\n", + "After hill transform: 0.9398605288389494\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,671.28\n", + "Adstocked value: 35,672.50\n", + "Saturated value: 0.0097\n", + "Final response: 5260.1561\n", + "Raw spend: 35671.280959567426\n", + "After adstock: 35672.503181789645\n", + "After hill transform: 0.009738560639810026\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,156.22\n", + "Adstocked value: 188,156.55\n", + "Saturated value: 0.5231\n", + "Final response: 74757.0331\n", + "Raw spend: 188156.21851750545\n", + "After adstock: 188156.5518508388\n", + "After hill transform: 0.5231145258961811\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,315.92\n", + "Adstocked value: 60,316.26\n", + "Saturated value: 0.9291\n", + "Final response: 62410.7123\n", + "Raw spend: 60315.9238986718\n", + "After adstock: 60316.25723200513\n", + "After hill transform: 0.9290690726541212\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,841.07\n", + "Adstocked value: 25,841.24\n", + "Saturated value: 0.9399\n", + "Final response: 26299.5447\n", + "Raw spend: 25841.067211853984\n", + "After adstock: 25841.24368244222\n", + "After hill transform: 0.9398605288388591\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,671.28\n", + "Adstocked value: 35,672.50\n", + "Saturated value: 0.0097\n", + "Final response: 5260.1561\n", + "Raw spend: 35671.28095958233\n", + "After adstock: 35672.503181804546\n", + "After hill transform: 0.009738560639822098\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,156.22\n", + "Adstocked value: 188,156.55\n", + "Saturated value: 0.5231\n", + "Final response: 74757.0331\n", + "Raw spend: 188156.21851750545\n", + "After adstock: 188156.5518508388\n", + "After hill transform: 0.5231145258961811\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,315.92\n", + "Adstocked value: 60,316.26\n", + "Saturated value: 0.9291\n", + "Final response: 62410.7123\n", + "Raw spend: 60315.9238986718\n", + "After adstock: 60316.25723200513\n", + "After hill transform: 0.9290690726541212\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,841.07\n", + "Adstocked value: 25,841.24\n", + "Saturated value: 0.9399\n", + "Final response: 26299.5447\n", + "Raw spend: 25841.067211853984\n", + "After adstock: 25841.24368244222\n", + "After hill transform: 0.9398605288388591\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,671.28\n", + "Adstocked value: 35,672.50\n", + "Saturated value: 0.0097\n", + "Final response: 5260.1561\n", + "Raw spend: 35671.280959567426\n", + "After adstock: 35672.503181789645\n", + "After hill transform: 0.009738560639810026\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,156.22\n", + "Adstocked value: 188,156.55\n", + "Saturated value: 0.5231\n", + "Final response: 74757.0331\n", + "Raw spend: 188156.21851752035\n", + "After adstock: 188156.5518508537\n", + "After hill transform: 0.5231145258961927\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,315.92\n", + "Adstocked value: 60,316.26\n", + "Saturated value: 0.9291\n", + "Final response: 62410.7123\n", + "Raw spend: 60315.9238986718\n", + "After adstock: 60316.25723200513\n", + "After hill transform: 0.9290690726541212\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,841.07\n", + "Adstocked value: 25,841.24\n", + "Saturated value: 0.9399\n", + "Final response: 26299.5447\n", + "Raw spend: 25841.067211853984\n", + "After adstock: 25841.24368244222\n", + "After hill transform: 0.9398605288388591\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,671.28\n", + "Adstocked value: 35,672.50\n", + "Saturated value: 0.0097\n", + "Final response: 5260.1561\n", + "Raw spend: 35671.280959567426\n", + "After adstock: 35672.503181789645\n", + "After hill transform: 0.009738560639810026\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,156.22\n", + "Adstocked value: 188,156.55\n", + "Saturated value: 0.5231\n", + "Final response: 74757.0331\n", + "Raw spend: 188156.21851750545\n", + "After adstock: 188156.5518508388\n", + "After hill transform: 0.5231145258961811\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,315.92\n", + "Adstocked value: 60,316.26\n", + "Saturated value: 0.9291\n", + "Final response: 62410.7123\n", + "Raw spend: 60315.9238986867\n", + "After adstock: 60316.257232020034\n", + "After hill transform: 0.929069072654164\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,841.07\n", + "Adstocked value: 25,841.24\n", + "Saturated value: 0.9399\n", + "Final response: 26299.5447\n", + "Raw spend: 25841.067211853984\n", + "After adstock: 25841.24368244222\n", + "After hill transform: 0.9398605288388591\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,671.28\n", + "Adstocked value: 35,672.50\n", + "Saturated value: 0.0097\n", + "Final response: 5260.1561\n", + "Raw spend: 35671.280959567426\n", + "After adstock: 35672.503181789645\n", + "After hill transform: 0.009738560639810026\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,156.22\n", + "Adstocked value: 188,156.55\n", + "Saturated value: 0.5231\n", + "Final response: 74757.0331\n", + "Raw spend: 188156.21851750545\n", + "After adstock: 188156.5518508388\n", + "After hill transform: 0.5231145258961811\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,315.92\n", + "Adstocked value: 60,316.26\n", + "Saturated value: 0.9291\n", + "Final response: 62410.7123\n", + "Raw spend: 60315.9238986718\n", + "After adstock: 60316.25723200513\n", + "After hill transform: 0.9290690726541212\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,841.07\n", + "Adstocked value: 25,841.24\n", + "Saturated value: 0.9399\n", + "Final response: 26299.5447\n", + "Raw spend: 25841.067211868885\n", + "After adstock: 25841.24368245712\n", + "After hill transform: 0.9398605288389494\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 46,815.80\n", + "Adstocked value: 46,817.02\n", + "Saturated value: 0.0217\n", + "Final response: 11735.9825\n", + "Raw spend: 46815.80270725798\n", + "After adstock: 46817.0249294802\n", + "After hill transform: 0.02172779185337916\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 211,486.08\n", + "Adstocked value: 211,486.41\n", + "Saturated value: 0.5402\n", + "Final response: 77196.1001\n", + "Raw spend: 211486.0759781865\n", + "After adstock: 211486.40931151985\n", + "After hill transform: 0.5401819683729937\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 52,454.35\n", + "Adstocked value: 52,454.52\n", + "Saturated value: 0.9911\n", + "Final response: 27733.6406\n", + "Raw spend: 52454.34672200764\n", + "After adstock: 52454.52319259588\n", + "After hill transform: 0.9911104689624167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 46,815.80\n", + "Adstocked value: 46,817.02\n", + "Saturated value: 0.0217\n", + "Final response: 11735.9825\n", + "Raw spend: 46815.80270725798\n", + "After adstock: 46817.0249294802\n", + "After hill transform: 0.02172779185337916\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 211,486.08\n", + "Adstocked value: 211,486.41\n", + "Saturated value: 0.5402\n", + "Final response: 77196.1001\n", + "Raw spend: 211486.0759781865\n", + "After adstock: 211486.40931151985\n", + "After hill transform: 0.5401819683729937\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 52,454.35\n", + "Adstocked value: 52,454.52\n", + "Saturated value: 0.9911\n", + "Final response: 27733.6406\n", + "Raw spend: 52454.34672200764\n", + "After adstock: 52454.52319259588\n", + "After hill transform: 0.9911104689624167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 36,785.73\n", + "Adstocked value: 36,786.96\n", + "Saturated value: 0.0107\n", + "Final response: 5762.6992\n", + "Raw spend: 36785.73313433648\n", + "After adstock: 36786.9553565587\n", + "After hill transform: 0.010668960090214716\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 190,489.20\n", + "Adstocked value: 190,489.54\n", + "Saturated value: 0.5249\n", + "Final response: 75014.6396\n", + "Raw spend: 190489.20426357354\n", + "After adstock: 190489.53759690688\n", + "After hill transform: 0.5249171347505521\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 54,284.33\n", + "Adstocked value: 54,284.66\n", + "Saturated value: 0.9085\n", + "Final response: 61027.0446\n", + "Raw spend: 54284.331508804615\n", + "After adstock: 54284.66484213795\n", + "After hill transform: 0.9084712816937511\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 28,502.40\n", + "Adstocked value: 28,502.57\n", + "Saturated value: 0.9535\n", + "Final response: 26681.7381\n", + "Raw spend: 28502.39516286935\n", + "After adstock: 28502.571633457585\n", + "After hill transform: 0.9535188836273029\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 36,785.73\n", + "Adstocked value: 36,786.96\n", + "Saturated value: 0.0107\n", + "Final response: 5762.6992\n", + "Raw spend: 36785.73313433648\n", + "After adstock: 36786.9553565587\n", + "After hill transform: 0.010668960090214716\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 190,489.20\n", + "Adstocked value: 190,489.54\n", + "Saturated value: 0.5249\n", + "Final response: 75014.6396\n", + "Raw spend: 190489.20426357354\n", + "After adstock: 190489.53759690688\n", + "After hill transform: 0.5249171347505521\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 54,284.33\n", + "Adstocked value: 54,284.66\n", + "Saturated value: 0.9085\n", + "Final response: 61027.0446\n", + "Raw spend: 54284.331508804615\n", + "After adstock: 54284.66484213795\n", + "After hill transform: 0.9084712816937511\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 28,502.40\n", + "Adstocked value: 28,502.57\n", + "Saturated value: 0.9535\n", + "Final response: 26681.7381\n", + "Raw spend: 28502.39516286935\n", + "After adstock: 28502.571633457585\n", + "After hill transform: 0.9535188836273029\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,782.73\n", + "Adstocked value: 35,783.95\n", + "Saturated value: 0.0098\n", + "Final response: 5309.0688\n", + "Raw spend: 35782.72617704433\n", + "After adstock: 35783.94839926655\n", + "After hill transform: 0.00982911668736541\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,389.52\n", + "Adstocked value: 188,389.85\n", + "Saturated value: 0.5233\n", + "Final response: 74782.9411\n", + "Raw spend: 188389.51709211225\n", + "After adstock: 188389.8504254456\n", + "After hill transform: 0.523295817692547\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,712.76\n", + "Adstocked value: 59,713.10\n", + "Saturated value: 0.9273\n", + "Final response: 62292.2490\n", + "Raw spend: 59712.76465968508\n", + "After adstock: 59713.09799301842\n", + "After hill transform: 0.927305584479135\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,107.20\n", + "Adstocked value: 26,107.38\n", + "Saturated value: 0.9414\n", + "Final response: 26343.9626\n", + "Raw spend: 26107.20000695552\n", + "After adstock: 26107.376477543756\n", + "After hill transform: 0.9414478816889006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,782.73\n", + "Adstocked value: 35,783.95\n", + "Saturated value: 0.0098\n", + "Final response: 5309.0688\n", + "Raw spend: 35782.72617704433\n", + "After adstock: 35783.94839926655\n", + "After hill transform: 0.00982911668736541\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,389.52\n", + "Adstocked value: 188,389.85\n", + "Saturated value: 0.5233\n", + "Final response: 74782.9411\n", + "Raw spend: 188389.51709211225\n", + "After adstock: 188389.8504254456\n", + "After hill transform: 0.523295817692547\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,712.76\n", + "Adstocked value: 59,713.10\n", + "Saturated value: 0.9273\n", + "Final response: 62292.2490\n", + "Raw spend: 59712.76465968508\n", + "After adstock: 59713.09799301842\n", + "After hill transform: 0.927305584479135\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,107.20\n", + "Adstocked value: 26,107.38\n", + "Saturated value: 0.9414\n", + "Final response: 26343.9626\n", + "Raw spend: 26107.20000695552\n", + "After adstock: 26107.376477543756\n", + "After hill transform: 0.9414478816889006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,686.83\n", + "Adstocked value: 35,688.05\n", + "Saturated value: 0.0098\n", + "Final response: 5266.9622\n", + "Raw spend: 35686.8287723984\n", + "After adstock: 35688.05099462062\n", + "After hill transform: 0.009751161340160823\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,188.77\n", + "Adstocked value: 188,189.10\n", + "Saturated value: 0.5231\n", + "Final response: 74760.6495\n", + "Raw spend: 188188.7661911862\n", + "After adstock: 188189.09952451955\n", + "After hill transform: 0.5231398319170324\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,231.78\n", + "Adstocked value: 60,232.11\n", + "Saturated value: 0.9288\n", + "Final response: 62394.4168\n", + "Raw spend: 60231.77666321971\n", + "After adstock: 60232.109996553045\n", + "After hill transform: 0.9288264926095707\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,878.20\n", + "Adstocked value: 25,878.37\n", + "Saturated value: 0.9401\n", + "Final response: 26305.8361\n", + "Raw spend: 25878.195614311273\n", + "After adstock: 25878.372084899507\n", + "After hill transform: 0.9400853631894163\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,686.83\n", + "Adstocked value: 35,688.05\n", + "Saturated value: 0.0098\n", + "Final response: 5266.9622\n", + "Raw spend: 35686.8287723984\n", + "After adstock: 35688.05099462062\n", + "After hill transform: 0.009751161340160823\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,188.77\n", + "Adstocked value: 188,189.10\n", + "Saturated value: 0.5231\n", + "Final response: 74760.6495\n", + "Raw spend: 188188.7661911862\n", + "After adstock: 188189.09952451955\n", + "After hill transform: 0.5231398319170324\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,231.78\n", + "Adstocked value: 60,232.11\n", + "Saturated value: 0.9288\n", + "Final response: 62394.4168\n", + "Raw spend: 60231.77666321971\n", + "After adstock: 60232.109996553045\n", + "After hill transform: 0.9288264926095707\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,878.20\n", + "Adstocked value: 25,878.37\n", + "Saturated value: 0.9401\n", + "Final response: 26305.8361\n", + "Raw spend: 25878.195614311273\n", + "After adstock: 25878.372084899507\n", + "After hill transform: 0.9400853631894163\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,677.67\n", + "Adstocked value: 35,678.89\n", + "Saturated value: 0.0097\n", + "Final response: 5262.9507\n", + "Raw spend: 35677.66638800641\n", + "After adstock: 35678.88861022863\n", + "After hill transform: 0.009743734412361966\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,169.59\n", + "Adstocked value: 188,169.92\n", + "Saturated value: 0.5231\n", + "Final response: 74758.5185\n", + "Raw spend: 188169.58572506084\n", + "After adstock: 188169.91905839418\n", + "After hill transform: 0.5231249195281273\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,281.36\n", + "Adstocked value: 60,281.70\n", + "Saturated value: 0.9290\n", + "Final response: 62404.0287\n", + "Raw spend: 60281.36494455014\n", + "After adstock: 60281.69827788348\n", + "After hill transform: 0.9289695794555207\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,856.32\n", + "Adstocked value: 25,856.49\n", + "Saturated value: 0.9400\n", + "Final response: 26302.1323\n", + "Raw spend: 25856.315707544163\n", + "After adstock: 25856.492178132397\n", + "After hill transform: 0.9399530019516755\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,677.67\n", + "Adstocked value: 35,678.89\n", + "Saturated value: 0.0097\n", + "Final response: 5262.9507\n", + "Raw spend: 35677.66638800641\n", + "After adstock: 35678.88861022863\n", + "After hill transform: 0.009743734412361966\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,169.59\n", + "Adstocked value: 188,169.92\n", + "Saturated value: 0.5231\n", + "Final response: 74758.5185\n", + "Raw spend: 188169.58572506084\n", + "After adstock: 188169.91905839418\n", + "After hill transform: 0.5231249195281273\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,281.36\n", + "Adstocked value: 60,281.70\n", + "Saturated value: 0.9290\n", + "Final response: 62404.0287\n", + "Raw spend: 60281.36494455014\n", + "After adstock: 60281.69827788348\n", + "After hill transform: 0.9289695794555207\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,856.32\n", + "Adstocked value: 25,856.49\n", + "Saturated value: 0.9400\n", + "Final response: 26302.1323\n", + "Raw spend: 25856.315707544163\n", + "After adstock: 25856.492178132397\n", + "After hill transform: 0.9399530019516755\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,674.50\n", + "Adstocked value: 35,675.72\n", + "Saturated value: 0.0097\n", + "Final response: 5261.5638\n", + "Raw spend: 35674.497819929195\n", + "After adstock: 35675.72004215141\n", + "After hill transform: 0.009741166866074007\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,162.95\n", + "Adstocked value: 188,163.29\n", + "Saturated value: 0.5231\n", + "Final response: 74757.7814\n", + "Raw spend: 188162.9526686346\n", + "After adstock: 188163.28600196794\n", + "After hill transform: 0.5231197621098886\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,298.51\n", + "Adstocked value: 60,298.85\n", + "Saturated value: 0.9290\n", + "Final response: 62407.3468\n", + "Raw spend: 60298.513738849244\n", + "After adstock: 60298.84707218258\n", + "After hill transform: 0.9290189730538219\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,848.75\n", + "Adstocked value: 25,848.93\n", + "Saturated value: 0.9399\n", + "Final response: 26300.8489\n", + "Raw spend: 25848.749121036915\n", + "After adstock: 25848.92559162515\n", + "After hill transform: 0.9399071385448996\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,674.50\n", + "Adstocked value: 35,675.72\n", + "Saturated value: 0.0097\n", + "Final response: 5261.5638\n", + "Raw spend: 35674.497819929195\n", + "After adstock: 35675.72004215141\n", + "After hill transform: 0.009741166866074007\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,162.95\n", + "Adstocked value: 188,163.29\n", + "Saturated value: 0.5231\n", + "Final response: 74757.7814\n", + "Raw spend: 188162.9526686346\n", + "After adstock: 188163.28600196794\n", + "After hill transform: 0.5231197621098886\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,298.51\n", + "Adstocked value: 60,298.85\n", + "Saturated value: 0.9290\n", + "Final response: 62407.3468\n", + "Raw spend: 60298.513738849244\n", + "After adstock: 60298.84707218258\n", + "After hill transform: 0.9290189730538219\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,848.75\n", + "Adstocked value: 25,848.93\n", + "Saturated value: 0.9399\n", + "Final response: 26300.8489\n", + "Raw spend: 25848.749121036915\n", + "After adstock: 25848.92559162515\n", + "After hill transform: 0.9399071385448996\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,673.04\n", + "Adstocked value: 35,674.26\n", + "Saturated value: 0.0097\n", + "Final response: 5260.9256\n", + "Raw spend: 35673.03929487229\n", + "After adstock: 35674.26151709451\n", + "After hill transform: 0.009739985146180642\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,159.90\n", + "Adstocked value: 188,160.23\n", + "Saturated value: 0.5231\n", + "Final response: 74757.4421\n", + "Raw spend: 188159.89940332176\n", + "After adstock: 188160.2327366551\n", + "After hill transform: 0.523117388033519\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,306.41\n", + "Adstocked value: 60,306.74\n", + "Saturated value: 0.9290\n", + "Final response: 62408.8731\n", + "Raw spend: 60306.407508391654\n", + "After adstock: 60306.74084172499\n", + "After hill transform: 0.9290416940622815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,845.27\n", + "Adstocked value: 25,845.44\n", + "Saturated value: 0.9399\n", + "Final response: 26300.2578\n", + "Raw spend: 25845.26614205488\n", + "After adstock: 25845.442612643114\n", + "After hill transform: 0.939886011604069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,673.04\n", + "Adstocked value: 35,674.26\n", + "Saturated value: 0.0097\n", + "Final response: 5260.9256\n", + "Raw spend: 35673.03929487229\n", + "After adstock: 35674.26151709451\n", + "After hill transform: 0.009739985146180642\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,159.90\n", + "Adstocked value: 188,160.23\n", + "Saturated value: 0.5231\n", + "Final response: 74757.4421\n", + "Raw spend: 188159.89940332176\n", + "After adstock: 188160.2327366551\n", + "After hill transform: 0.523117388033519\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,306.41\n", + "Adstocked value: 60,306.74\n", + "Saturated value: 0.9290\n", + "Final response: 62408.8731\n", + "Raw spend: 60306.407508391654\n", + "After adstock: 60306.74084172499\n", + "After hill transform: 0.9290416940622815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,845.27\n", + "Adstocked value: 25,845.44\n", + "Saturated value: 0.9399\n", + "Final response: 26300.2578\n", + "Raw spend: 25845.26614205488\n", + "After adstock: 25845.442612643114\n", + "After hill transform: 0.939886011604069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,673.04\n", + "Adstocked value: 35,674.26\n", + "Saturated value: 0.0097\n", + "Final response: 5260.9256\n", + "Raw spend: 35673.03929488719\n", + "After adstock: 35674.26151710941\n", + "After hill transform: 0.009739985146192716\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,159.90\n", + "Adstocked value: 188,160.23\n", + "Saturated value: 0.5231\n", + "Final response: 74757.4421\n", + "Raw spend: 188159.89940332176\n", + "After adstock: 188160.2327366551\n", + "After hill transform: 0.523117388033519\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,306.41\n", + "Adstocked value: 60,306.74\n", + "Saturated value: 0.9290\n", + "Final response: 62408.8731\n", + "Raw spend: 60306.407508391654\n", + "After adstock: 60306.74084172499\n", + "After hill transform: 0.9290416940622815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,845.27\n", + "Adstocked value: 25,845.44\n", + "Saturated value: 0.9399\n", + "Final response: 26300.2578\n", + "Raw spend: 25845.26614205488\n", + "After adstock: 25845.442612643114\n", + "After hill transform: 0.939886011604069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,673.04\n", + "Adstocked value: 35,674.26\n", + "Saturated value: 0.0097\n", + "Final response: 5260.9256\n", + "Raw spend: 35673.03929487229\n", + "After adstock: 35674.26151709451\n", + "After hill transform: 0.009739985146180642\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,159.90\n", + "Adstocked value: 188,160.23\n", + "Saturated value: 0.5231\n", + "Final response: 74757.4421\n", + "Raw spend: 188159.89940333666\n", + "After adstock: 188160.23273667\n", + "After hill transform: 0.5231173880335306\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,306.41\n", + "Adstocked value: 60,306.74\n", + "Saturated value: 0.9290\n", + "Final response: 62408.8731\n", + "Raw spend: 60306.407508391654\n", + "After adstock: 60306.74084172499\n", + "After hill transform: 0.9290416940622815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,845.27\n", + "Adstocked value: 25,845.44\n", + "Saturated value: 0.9399\n", + "Final response: 26300.2578\n", + "Raw spend: 25845.26614205488\n", + "After adstock: 25845.442612643114\n", + "After hill transform: 0.939886011604069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,673.04\n", + "Adstocked value: 35,674.26\n", + "Saturated value: 0.0097\n", + "Final response: 5260.9256\n", + "Raw spend: 35673.03929487229\n", + "After adstock: 35674.26151709451\n", + "After hill transform: 0.009739985146180642\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,159.90\n", + "Adstocked value: 188,160.23\n", + "Saturated value: 0.5231\n", + "Final response: 74757.4421\n", + "Raw spend: 188159.89940332176\n", + "After adstock: 188160.2327366551\n", + "After hill transform: 0.523117388033519\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,306.41\n", + "Adstocked value: 60,306.74\n", + "Saturated value: 0.9290\n", + "Final response: 62408.8731\n", + "Raw spend: 60306.407508406555\n", + "After adstock: 60306.74084173989\n", + "After hill transform: 0.9290416940623245\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,845.27\n", + "Adstocked value: 25,845.44\n", + "Saturated value: 0.9399\n", + "Final response: 26300.2578\n", + "Raw spend: 25845.26614205488\n", + "After adstock: 25845.442612643114\n", + "After hill transform: 0.939886011604069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,673.04\n", + "Adstocked value: 35,674.26\n", + "Saturated value: 0.0097\n", + "Final response: 5260.9256\n", + "Raw spend: 35673.03929487229\n", + "After adstock: 35674.26151709451\n", + "After hill transform: 0.009739985146180642\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,159.90\n", + "Adstocked value: 188,160.23\n", + "Saturated value: 0.5231\n", + "Final response: 74757.4421\n", + "Raw spend: 188159.89940332176\n", + "After adstock: 188160.2327366551\n", + "After hill transform: 0.523117388033519\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,306.41\n", + "Adstocked value: 60,306.74\n", + "Saturated value: 0.9290\n", + "Final response: 62408.8731\n", + "Raw spend: 60306.407508391654\n", + "After adstock: 60306.74084172499\n", + "After hill transform: 0.9290416940622815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,845.27\n", + "Adstocked value: 25,845.44\n", + "Saturated value: 0.9399\n", + "Final response: 26300.2578\n", + "Raw spend: 25845.26614206978\n", + "After adstock: 25845.442612658015\n", + "After hill transform: 0.9398860116041594\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,673.04\n", + "Adstocked value: 35,674.26\n", + "Saturated value: 0.0097\n", + "Final response: 5260.9256\n", + "Raw spend: 35673.03929487229\n", + "After adstock: 35674.26151709451\n", + "After hill transform: 0.009739985146180642\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,159.90\n", + "Adstocked value: 188,160.23\n", + "Saturated value: 0.5231\n", + "Final response: 74757.4421\n", + "Raw spend: 188159.89940332176\n", + "After adstock: 188160.2327366551\n", + "After hill transform: 0.523117388033519\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,306.41\n", + "Adstocked value: 60,306.74\n", + "Saturated value: 0.9290\n", + "Final response: 62408.8731\n", + "Raw spend: 60306.407508391654\n", + "After adstock: 60306.74084172499\n", + "After hill transform: 0.9290416940622815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,845.27\n", + "Adstocked value: 25,845.44\n", + "Saturated value: 0.9399\n", + "Final response: 26300.2578\n", + "Raw spend: 25845.26614205488\n", + "After adstock: 25845.442612643114\n", + "After hill transform: 0.939886011604069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,673.04\n", + "Adstocked value: 35,674.26\n", + "Saturated value: 0.0097\n", + "Final response: 5260.9256\n", + "Raw spend: 35673.03929488719\n", + "After adstock: 35674.26151710941\n", + "After hill transform: 0.009739985146192716\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,159.90\n", + "Adstocked value: 188,160.23\n", + "Saturated value: 0.5231\n", + "Final response: 74757.4421\n", + "Raw spend: 188159.89940332176\n", + "After adstock: 188160.2327366551\n", + "After hill transform: 0.523117388033519\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,306.41\n", + "Adstocked value: 60,306.74\n", + "Saturated value: 0.9290\n", + "Final response: 62408.8731\n", + "Raw spend: 60306.407508391654\n", + "After adstock: 60306.74084172499\n", + "After hill transform: 0.9290416940622815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,845.27\n", + "Adstocked value: 25,845.44\n", + "Saturated value: 0.9399\n", + "Final response: 26300.2578\n", + "Raw spend: 25845.26614205488\n", + "After adstock: 25845.442612643114\n", + "After hill transform: 0.939886011604069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,673.04\n", + "Adstocked value: 35,674.26\n", + "Saturated value: 0.0097\n", + "Final response: 5260.9256\n", + "Raw spend: 35673.03929487229\n", + "After adstock: 35674.26151709451\n", + "After hill transform: 0.009739985146180642\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,159.90\n", + "Adstocked value: 188,160.23\n", + "Saturated value: 0.5231\n", + "Final response: 74757.4421\n", + "Raw spend: 188159.89940333666\n", + "After adstock: 188160.23273667\n", + "After hill transform: 0.5231173880335306\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,306.41\n", + "Adstocked value: 60,306.74\n", + "Saturated value: 0.9290\n", + "Final response: 62408.8731\n", + "Raw spend: 60306.407508391654\n", + "After adstock: 60306.74084172499\n", + "After hill transform: 0.9290416940622815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,845.27\n", + "Adstocked value: 25,845.44\n", + "Saturated value: 0.9399\n", + "Final response: 26300.2578\n", + "Raw spend: 25845.26614205488\n", + "After adstock: 25845.442612643114\n", + "After hill transform: 0.939886011604069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,673.04\n", + "Adstocked value: 35,674.26\n", + "Saturated value: 0.0097\n", + "Final response: 5260.9256\n", + "Raw spend: 35673.03929487229\n", + "After adstock: 35674.26151709451\n", + "After hill transform: 0.009739985146180642\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,159.90\n", + "Adstocked value: 188,160.23\n", + "Saturated value: 0.5231\n", + "Final response: 74757.4421\n", + "Raw spend: 188159.89940332176\n", + "After adstock: 188160.2327366551\n", + "After hill transform: 0.523117388033519\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,306.41\n", + "Adstocked value: 60,306.74\n", + "Saturated value: 0.9290\n", + "Final response: 62408.8731\n", + "Raw spend: 60306.407508406555\n", + "After adstock: 60306.74084173989\n", + "After hill transform: 0.9290416940623245\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,845.27\n", + "Adstocked value: 25,845.44\n", + "Saturated value: 0.9399\n", + "Final response: 26300.2578\n", + "Raw spend: 25845.26614205488\n", + "After adstock: 25845.442612643114\n", + "After hill transform: 0.939886011604069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,673.04\n", + "Adstocked value: 35,674.26\n", + "Saturated value: 0.0097\n", + "Final response: 5260.9256\n", + "Raw spend: 35673.03929487229\n", + "After adstock: 35674.26151709451\n", + "After hill transform: 0.009739985146180642\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,159.90\n", + "Adstocked value: 188,160.23\n", + "Saturated value: 0.5231\n", + "Final response: 74757.4421\n", + "Raw spend: 188159.89940332176\n", + "After adstock: 188160.2327366551\n", + "After hill transform: 0.523117388033519\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,306.41\n", + "Adstocked value: 60,306.74\n", + "Saturated value: 0.9290\n", + "Final response: 62408.8731\n", + "Raw spend: 60306.407508391654\n", + "After adstock: 60306.74084172499\n", + "After hill transform: 0.9290416940622815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,845.27\n", + "Adstocked value: 25,845.44\n", + "Saturated value: 0.9399\n", + "Final response: 26300.2578\n", + "Raw spend: 25845.26614206978\n", + "After adstock: 25845.442612658015\n", + "After hill transform: 0.9398860116041594\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,661.64\n", + "Adstocked value: 35,662.86\n", + "Saturated value: 0.0097\n", + "Final response: 5255.9370\n", + "Raw spend: 35661.63613992701\n", + "After adstock: 35662.85836214923\n", + "After hill transform: 0.009730749358776828\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,108.63\n", + "Adstocked value: 188,108.97\n", + "Saturated value: 0.5231\n", + "Final response: 74751.7449\n", + "Raw spend: 188108.63495849137\n", + "After adstock: 188108.9682918247\n", + "After hill transform: 0.5230775212873208\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,319.05\n", + "Adstocked value: 60,319.38\n", + "Saturated value: 0.9291\n", + "Final response: 62411.3155\n", + "Raw spend: 60319.046404621324\n", + "After adstock: 60319.37973795466\n", + "After hill transform: 0.9290780530159264\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,895.76\n", + "Adstocked value: 25,895.94\n", + "Saturated value: 0.9402\n", + "Final response: 26308.8023\n", + "Raw spend: 25895.764158206013\n", + "After adstock: 25895.940628794247\n", + "After hill transform: 0.9401913645411789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,661.64\n", + "Adstocked value: 35,662.86\n", + "Saturated value: 0.0097\n", + "Final response: 5255.9370\n", + "Raw spend: 35661.63613992701\n", + "After adstock: 35662.85836214923\n", + "After hill transform: 0.009730749358776828\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,108.63\n", + "Adstocked value: 188,108.97\n", + "Saturated value: 0.5231\n", + "Final response: 74751.7449\n", + "Raw spend: 188108.63495849137\n", + "After adstock: 188108.9682918247\n", + "After hill transform: 0.5230775212873208\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,319.05\n", + "Adstocked value: 60,319.38\n", + "Saturated value: 0.9291\n", + "Final response: 62411.3155\n", + "Raw spend: 60319.046404621324\n", + "After adstock: 60319.37973795466\n", + "After hill transform: 0.9290780530159264\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,895.76\n", + "Adstocked value: 25,895.94\n", + "Saturated value: 0.9402\n", + "Final response: 26308.8023\n", + "Raw spend: 25895.764158206013\n", + "After adstock: 25895.940628794247\n", + "After hill transform: 0.9401913645411789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,661.64\n", + "Adstocked value: 35,662.86\n", + "Saturated value: 0.0097\n", + "Final response: 5255.9370\n", + "Raw spend: 35661.63613994191\n", + "After adstock: 35662.85836216413\n", + "After hill transform: 0.009730749358788891\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,108.63\n", + "Adstocked value: 188,108.97\n", + "Saturated value: 0.5231\n", + "Final response: 74751.7449\n", + "Raw spend: 188108.63495849137\n", + "After adstock: 188108.9682918247\n", + "After hill transform: 0.5230775212873208\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,319.05\n", + "Adstocked value: 60,319.38\n", + "Saturated value: 0.9291\n", + "Final response: 62411.3155\n", + "Raw spend: 60319.046404621324\n", + "After adstock: 60319.37973795466\n", + "After hill transform: 0.9290780530159264\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,895.76\n", + "Adstocked value: 25,895.94\n", + "Saturated value: 0.9402\n", + "Final response: 26308.8023\n", + "Raw spend: 25895.764158206013\n", + "After adstock: 25895.940628794247\n", + "After hill transform: 0.9401913645411789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,661.64\n", + "Adstocked value: 35,662.86\n", + "Saturated value: 0.0097\n", + "Final response: 5255.9370\n", + "Raw spend: 35661.63613992701\n", + "After adstock: 35662.85836214923\n", + "After hill transform: 0.009730749358776828\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,108.63\n", + "Adstocked value: 188,108.97\n", + "Saturated value: 0.5231\n", + "Final response: 74751.7449\n", + "Raw spend: 188108.63495850627\n", + "After adstock: 188108.9682918396\n", + "After hill transform: 0.5230775212873324\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,319.05\n", + "Adstocked value: 60,319.38\n", + "Saturated value: 0.9291\n", + "Final response: 62411.3155\n", + "Raw spend: 60319.046404621324\n", + "After adstock: 60319.37973795466\n", + "After hill transform: 0.9290780530159264\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,895.76\n", + "Adstocked value: 25,895.94\n", + "Saturated value: 0.9402\n", + "Final response: 26308.8023\n", + "Raw spend: 25895.764158206013\n", + "After adstock: 25895.940628794247\n", + "After hill transform: 0.9401913645411789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,661.64\n", + "Adstocked value: 35,662.86\n", + "Saturated value: 0.0097\n", + "Final response: 5255.9370\n", + "Raw spend: 35661.63613992701\n", + "After adstock: 35662.85836214923\n", + "After hill transform: 0.009730749358776828\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,108.63\n", + "Adstocked value: 188,108.97\n", + "Saturated value: 0.5231\n", + "Final response: 74751.7449\n", + "Raw spend: 188108.63495849137\n", + "After adstock: 188108.9682918247\n", + "After hill transform: 0.5230775212873208\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,319.05\n", + "Adstocked value: 60,319.38\n", + "Saturated value: 0.9291\n", + "Final response: 62411.3155\n", + "Raw spend: 60319.046404636225\n", + "After adstock: 60319.37973796956\n", + "After hill transform: 0.9290780530159692\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,895.76\n", + "Adstocked value: 25,895.94\n", + "Saturated value: 0.9402\n", + "Final response: 26308.8023\n", + "Raw spend: 25895.764158206013\n", + "After adstock: 25895.940628794247\n", + "After hill transform: 0.9401913645411789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,661.64\n", + "Adstocked value: 35,662.86\n", + "Saturated value: 0.0097\n", + "Final response: 5255.9370\n", + "Raw spend: 35661.63613992701\n", + "After adstock: 35662.85836214923\n", + "After hill transform: 0.009730749358776828\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,108.63\n", + "Adstocked value: 188,108.97\n", + "Saturated value: 0.5231\n", + "Final response: 74751.7449\n", + "Raw spend: 188108.63495849137\n", + "After adstock: 188108.9682918247\n", + "After hill transform: 0.5230775212873208\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,319.05\n", + "Adstocked value: 60,319.38\n", + "Saturated value: 0.9291\n", + "Final response: 62411.3155\n", + "Raw spend: 60319.046404621324\n", + "After adstock: 60319.37973795466\n", + "After hill transform: 0.9290780530159264\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,895.76\n", + "Adstocked value: 25,895.94\n", + "Saturated value: 0.9402\n", + "Final response: 26308.8023\n", + "Raw spend: 25895.764158220914\n", + "After adstock: 25895.94062880915\n", + "After hill transform: 0.9401913645412687\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,661.64\n", + "Adstocked value: 35,662.86\n", + "Saturated value: 0.0097\n", + "Final response: 5255.9370\n", + "Raw spend: 35661.63613992701\n", + "After adstock: 35662.85836214923\n", + "After hill transform: 0.009730749358776828\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,108.63\n", + "Adstocked value: 188,108.97\n", + "Saturated value: 0.5231\n", + "Final response: 74751.7449\n", + "Raw spend: 188108.63495849137\n", + "After adstock: 188108.9682918247\n", + "After hill transform: 0.5230775212873208\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,319.05\n", + "Adstocked value: 60,319.38\n", + "Saturated value: 0.9291\n", + "Final response: 62411.3155\n", + "Raw spend: 60319.046404621324\n", + "After adstock: 60319.37973795466\n", + "After hill transform: 0.9290780530159264\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,895.76\n", + "Adstocked value: 25,895.94\n", + "Saturated value: 0.9402\n", + "Final response: 26308.8023\n", + "Raw spend: 25895.764158206013\n", + "After adstock: 25895.940628794247\n", + "After hill transform: 0.9401913645411789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,661.64\n", + "Adstocked value: 35,662.86\n", + "Saturated value: 0.0097\n", + "Final response: 5255.9370\n", + "Raw spend: 35661.63613994191\n", + "After adstock: 35662.85836216413\n", + "After hill transform: 0.009730749358788891\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,108.63\n", + "Adstocked value: 188,108.97\n", + "Saturated value: 0.5231\n", + "Final response: 74751.7449\n", + "Raw spend: 188108.63495849137\n", + "After adstock: 188108.9682918247\n", + "After hill transform: 0.5230775212873208\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,319.05\n", + "Adstocked value: 60,319.38\n", + "Saturated value: 0.9291\n", + "Final response: 62411.3155\n", + "Raw spend: 60319.046404621324\n", + "After adstock: 60319.37973795466\n", + "After hill transform: 0.9290780530159264\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,895.76\n", + "Adstocked value: 25,895.94\n", + "Saturated value: 0.9402\n", + "Final response: 26308.8023\n", + "Raw spend: 25895.764158206013\n", + "After adstock: 25895.940628794247\n", + "After hill transform: 0.9401913645411789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,661.64\n", + "Adstocked value: 35,662.86\n", + "Saturated value: 0.0097\n", + "Final response: 5255.9370\n", + "Raw spend: 35661.63613992701\n", + "After adstock: 35662.85836214923\n", + "After hill transform: 0.009730749358776828\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,108.63\n", + "Adstocked value: 188,108.97\n", + "Saturated value: 0.5231\n", + "Final response: 74751.7449\n", + "Raw spend: 188108.63495850627\n", + "After adstock: 188108.9682918396\n", + "After hill transform: 0.5230775212873324\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,319.05\n", + "Adstocked value: 60,319.38\n", + "Saturated value: 0.9291\n", + "Final response: 62411.3155\n", + "Raw spend: 60319.046404621324\n", + "After adstock: 60319.37973795466\n", + "After hill transform: 0.9290780530159264\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,895.76\n", + "Adstocked value: 25,895.94\n", + "Saturated value: 0.9402\n", + "Final response: 26308.8023\n", + "Raw spend: 25895.764158206013\n", + "After adstock: 25895.940628794247\n", + "After hill transform: 0.9401913645411789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,661.64\n", + "Adstocked value: 35,662.86\n", + "Saturated value: 0.0097\n", + "Final response: 5255.9370\n", + "Raw spend: 35661.63613992701\n", + "After adstock: 35662.85836214923\n", + "After hill transform: 0.009730749358776828\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,108.63\n", + "Adstocked value: 188,108.97\n", + "Saturated value: 0.5231\n", + "Final response: 74751.7449\n", + "Raw spend: 188108.63495849137\n", + "After adstock: 188108.9682918247\n", + "After hill transform: 0.5230775212873208\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,319.05\n", + "Adstocked value: 60,319.38\n", + "Saturated value: 0.9291\n", + "Final response: 62411.3155\n", + "Raw spend: 60319.046404636225\n", + "After adstock: 60319.37973796956\n", + "After hill transform: 0.9290780530159692\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,895.76\n", + "Adstocked value: 25,895.94\n", + "Saturated value: 0.9402\n", + "Final response: 26308.8023\n", + "Raw spend: 25895.764158206013\n", + "After adstock: 25895.940628794247\n", + "After hill transform: 0.9401913645411789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,661.64\n", + "Adstocked value: 35,662.86\n", + "Saturated value: 0.0097\n", + "Final response: 5255.9370\n", + "Raw spend: 35661.63613992701\n", + "After adstock: 35662.85836214923\n", + "After hill transform: 0.009730749358776828\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,108.63\n", + "Adstocked value: 188,108.97\n", + "Saturated value: 0.5231\n", + "Final response: 74751.7449\n", + "Raw spend: 188108.63495849137\n", + "After adstock: 188108.9682918247\n", + "After hill transform: 0.5230775212873208\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,319.05\n", + "Adstocked value: 60,319.38\n", + "Saturated value: 0.9291\n", + "Final response: 62411.3155\n", + "Raw spend: 60319.046404621324\n", + "After adstock: 60319.37973795466\n", + "After hill transform: 0.9290780530159264\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,895.76\n", + "Adstocked value: 25,895.94\n", + "Saturated value: 0.9402\n", + "Final response: 26308.8023\n", + "Raw spend: 25895.764158220914\n", + "After adstock: 25895.94062880915\n", + "After hill transform: 0.9401913645412687\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,656.15\n", + "Adstocked value: 35,657.38\n", + "Saturated value: 0.0097\n", + "Final response: 5253.5399\n", + "Raw spend: 35656.15437655415\n", + "After adstock: 35657.37659877637\n", + "After hill transform: 0.009726311536393492\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,069.87\n", + "Adstocked value: 188,070.20\n", + "Saturated value: 0.5230\n", + "Final response: 74747.4353\n", + "Raw spend: 188069.8662559124\n", + "After adstock: 188070.19958924575\n", + "After hill transform: 0.5230473646757375\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,320.10\n", + "Adstocked value: 60,320.43\n", + "Saturated value: 0.9291\n", + "Final response: 62411.5192\n", + "Raw spend: 60320.100593831085\n", + "After adstock: 60320.43392716442\n", + "After hill transform: 0.9290810845337156\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,939.77\n", + "Adstocked value: 25,939.95\n", + "Saturated value: 0.9405\n", + "Final response: 26316.2021\n", + "Raw spend: 25939.77265447833\n", + "After adstock: 25939.949125066563\n", + "After hill transform: 0.9404558094187887\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,656.15\n", + "Adstocked value: 35,657.38\n", + "Saturated value: 0.0097\n", + "Final response: 5253.5399\n", + "Raw spend: 35656.15437655415\n", + "After adstock: 35657.37659877637\n", + "After hill transform: 0.009726311536393492\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,069.87\n", + "Adstocked value: 188,070.20\n", + "Saturated value: 0.5230\n", + "Final response: 74747.4353\n", + "Raw spend: 188069.8662559124\n", + "After adstock: 188070.19958924575\n", + "After hill transform: 0.5230473646757375\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,320.10\n", + "Adstocked value: 60,320.43\n", + "Saturated value: 0.9291\n", + "Final response: 62411.5192\n", + "Raw spend: 60320.100593831085\n", + "After adstock: 60320.43392716442\n", + "After hill transform: 0.9290810845337156\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,939.77\n", + "Adstocked value: 25,939.95\n", + "Saturated value: 0.9405\n", + "Final response: 26316.2021\n", + "Raw spend: 25939.77265447833\n", + "After adstock: 25939.949125066563\n", + "After hill transform: 0.9404558094187887\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,656.15\n", + "Adstocked value: 35,657.38\n", + "Saturated value: 0.0097\n", + "Final response: 5253.5399\n", + "Raw spend: 35656.15437656905\n", + "After adstock: 35657.37659879127\n", + "After hill transform: 0.009726311536405553\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,069.87\n", + "Adstocked value: 188,070.20\n", + "Saturated value: 0.5230\n", + "Final response: 74747.4353\n", + "Raw spend: 188069.8662559124\n", + "After adstock: 188070.19958924575\n", + "After hill transform: 0.5230473646757375\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,320.10\n", + "Adstocked value: 60,320.43\n", + "Saturated value: 0.9291\n", + "Final response: 62411.5192\n", + "Raw spend: 60320.100593831085\n", + "After adstock: 60320.43392716442\n", + "After hill transform: 0.9290810845337156\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,939.77\n", + "Adstocked value: 25,939.95\n", + "Saturated value: 0.9405\n", + "Final response: 26316.2021\n", + "Raw spend: 25939.77265447833\n", + "After adstock: 25939.949125066563\n", + "After hill transform: 0.9404558094187887\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,656.15\n", + "Adstocked value: 35,657.38\n", + "Saturated value: 0.0097\n", + "Final response: 5253.5399\n", + "Raw spend: 35656.15437655415\n", + "After adstock: 35657.37659877637\n", + "After hill transform: 0.009726311536393492\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,069.87\n", + "Adstocked value: 188,070.20\n", + "Saturated value: 0.5230\n", + "Final response: 74747.4353\n", + "Raw spend: 188069.8662559273\n", + "After adstock: 188070.19958926065\n", + "After hill transform: 0.5230473646757492\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,320.10\n", + "Adstocked value: 60,320.43\n", + "Saturated value: 0.9291\n", + "Final response: 62411.5192\n", + "Raw spend: 60320.100593831085\n", + "After adstock: 60320.43392716442\n", + "After hill transform: 0.9290810845337156\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,939.77\n", + "Adstocked value: 25,939.95\n", + "Saturated value: 0.9405\n", + "Final response: 26316.2021\n", + "Raw spend: 25939.77265447833\n", + "After adstock: 25939.949125066563\n", + "After hill transform: 0.9404558094187887\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,656.15\n", + "Adstocked value: 35,657.38\n", + "Saturated value: 0.0097\n", + "Final response: 5253.5399\n", + "Raw spend: 35656.15437655415\n", + "After adstock: 35657.37659877637\n", + "After hill transform: 0.009726311536393492\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,069.87\n", + "Adstocked value: 188,070.20\n", + "Saturated value: 0.5230\n", + "Final response: 74747.4353\n", + "Raw spend: 188069.8662559124\n", + "After adstock: 188070.19958924575\n", + "After hill transform: 0.5230473646757375\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,320.10\n", + "Adstocked value: 60,320.43\n", + "Saturated value: 0.9291\n", + "Final response: 62411.5192\n", + "Raw spend: 60320.100593845986\n", + "After adstock: 60320.43392717932\n", + "After hill transform: 0.9290810845337585\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,939.77\n", + "Adstocked value: 25,939.95\n", + "Saturated value: 0.9405\n", + "Final response: 26316.2021\n", + "Raw spend: 25939.77265447833\n", + "After adstock: 25939.949125066563\n", + "After hill transform: 0.9404558094187887\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,656.15\n", + "Adstocked value: 35,657.38\n", + "Saturated value: 0.0097\n", + "Final response: 5253.5399\n", + "Raw spend: 35656.15437655415\n", + "After adstock: 35657.37659877637\n", + "After hill transform: 0.009726311536393492\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,069.87\n", + "Adstocked value: 188,070.20\n", + "Saturated value: 0.5230\n", + "Final response: 74747.4353\n", + "Raw spend: 188069.8662559124\n", + "After adstock: 188070.19958924575\n", + "After hill transform: 0.5230473646757375\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,320.10\n", + "Adstocked value: 60,320.43\n", + "Saturated value: 0.9291\n", + "Final response: 62411.5192\n", + "Raw spend: 60320.100593831085\n", + "After adstock: 60320.43392716442\n", + "After hill transform: 0.9290810845337156\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,939.77\n", + "Adstocked value: 25,939.95\n", + "Saturated value: 0.9405\n", + "Final response: 26316.2021\n", + "Raw spend: 25939.77265449323\n", + "After adstock: 25939.949125081464\n", + "After hill transform: 0.940455809418878\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,656.15\n", + "Adstocked value: 35,657.38\n", + "Saturated value: 0.0097\n", + "Final response: 5253.5399\n", + "Raw spend: 35656.15437655415\n", + "After adstock: 35657.37659877637\n", + "After hill transform: 0.009726311536393492\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,069.87\n", + "Adstocked value: 188,070.20\n", + "Saturated value: 0.5230\n", + "Final response: 74747.4353\n", + "Raw spend: 188069.8662559124\n", + "After adstock: 188070.19958924575\n", + "After hill transform: 0.5230473646757375\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,320.10\n", + "Adstocked value: 60,320.43\n", + "Saturated value: 0.9291\n", + "Final response: 62411.5192\n", + "Raw spend: 60320.100593831085\n", + "After adstock: 60320.43392716442\n", + "After hill transform: 0.9290810845337156\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,939.77\n", + "Adstocked value: 25,939.95\n", + "Saturated value: 0.9405\n", + "Final response: 26316.2021\n", + "Raw spend: 25939.77265447833\n", + "After adstock: 25939.949125066563\n", + "After hill transform: 0.9404558094187887\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,656.15\n", + "Adstocked value: 35,657.38\n", + "Saturated value: 0.0097\n", + "Final response: 5253.5399\n", + "Raw spend: 35656.15437656905\n", + "After adstock: 35657.37659879127\n", + "After hill transform: 0.009726311536405553\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,069.87\n", + "Adstocked value: 188,070.20\n", + "Saturated value: 0.5230\n", + "Final response: 74747.4353\n", + "Raw spend: 188069.8662559124\n", + "After adstock: 188070.19958924575\n", + "After hill transform: 0.5230473646757375\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,320.10\n", + "Adstocked value: 60,320.43\n", + "Saturated value: 0.9291\n", + "Final response: 62411.5192\n", + "Raw spend: 60320.100593831085\n", + "After adstock: 60320.43392716442\n", + "After hill transform: 0.9290810845337156\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,939.77\n", + "Adstocked value: 25,939.95\n", + "Saturated value: 0.9405\n", + "Final response: 26316.2021\n", + "Raw spend: 25939.77265447833\n", + "After adstock: 25939.949125066563\n", + "After hill transform: 0.9404558094187887\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,656.15\n", + "Adstocked value: 35,657.38\n", + "Saturated value: 0.0097\n", + "Final response: 5253.5399\n", + "Raw spend: 35656.15437655415\n", + "After adstock: 35657.37659877637\n", + "After hill transform: 0.009726311536393492\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,069.87\n", + "Adstocked value: 188,070.20\n", + "Saturated value: 0.5230\n", + "Final response: 74747.4353\n", + "Raw spend: 188069.8662559273\n", + "After adstock: 188070.19958926065\n", + "After hill transform: 0.5230473646757492\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,320.10\n", + "Adstocked value: 60,320.43\n", + "Saturated value: 0.9291\n", + "Final response: 62411.5192\n", + "Raw spend: 60320.100593831085\n", + "After adstock: 60320.43392716442\n", + "After hill transform: 0.9290810845337156\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,939.77\n", + "Adstocked value: 25,939.95\n", + "Saturated value: 0.9405\n", + "Final response: 26316.2021\n", + "Raw spend: 25939.77265447833\n", + "After adstock: 25939.949125066563\n", + "After hill transform: 0.9404558094187887\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,656.15\n", + "Adstocked value: 35,657.38\n", + "Saturated value: 0.0097\n", + "Final response: 5253.5399\n", + "Raw spend: 35656.15437655415\n", + "After adstock: 35657.37659877637\n", + "After hill transform: 0.009726311536393492\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,069.87\n", + "Adstocked value: 188,070.20\n", + "Saturated value: 0.5230\n", + "Final response: 74747.4353\n", + "Raw spend: 188069.8662559124\n", + "After adstock: 188070.19958924575\n", + "After hill transform: 0.5230473646757375\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,320.10\n", + "Adstocked value: 60,320.43\n", + "Saturated value: 0.9291\n", + "Final response: 62411.5192\n", + "Raw spend: 60320.100593845986\n", + "After adstock: 60320.43392717932\n", + "After hill transform: 0.9290810845337585\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,939.77\n", + "Adstocked value: 25,939.95\n", + "Saturated value: 0.9405\n", + "Final response: 26316.2021\n", + "Raw spend: 25939.77265447833\n", + "After adstock: 25939.949125066563\n", + "After hill transform: 0.9404558094187887\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,656.15\n", + "Adstocked value: 35,657.38\n", + "Saturated value: 0.0097\n", + "Final response: 5253.5399\n", + "Raw spend: 35656.15437655415\n", + "After adstock: 35657.37659877637\n", + "After hill transform: 0.009726311536393492\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,069.87\n", + "Adstocked value: 188,070.20\n", + "Saturated value: 0.5230\n", + "Final response: 74747.4353\n", + "Raw spend: 188069.8662559124\n", + "After adstock: 188070.19958924575\n", + "After hill transform: 0.5230473646757375\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,320.10\n", + "Adstocked value: 60,320.43\n", + "Saturated value: 0.9291\n", + "Final response: 62411.5192\n", + "Raw spend: 60320.100593831085\n", + "After adstock: 60320.43392716442\n", + "After hill transform: 0.9290810845337156\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,939.77\n", + "Adstocked value: 25,939.95\n", + "Saturated value: 0.9405\n", + "Final response: 26316.2021\n", + "Raw spend: 25939.77265449323\n", + "After adstock: 25939.949125081464\n", + "After hill transform: 0.940455809418878\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,649.49\n", + "Adstocked value: 35,650.71\n", + "Saturated value: 0.0097\n", + "Final response: 5250.6251\n", + "Raw spend: 35649.486326897386\n", + "After adstock: 35650.708549119605\n", + "After hill transform: 0.00972091512514394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,023.39\n", + "Adstocked value: 188,023.72\n", + "Saturated value: 0.5230\n", + "Final response: 74742.2674\n", + "Raw spend: 188023.3878335927\n", + "After adstock: 188023.72116692603\n", + "After hill transform: 0.5230112025674698\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,316.62\n", + "Adstocked value: 60,316.96\n", + "Saturated value: 0.9291\n", + "Final response: 62410.8473\n", + "Raw spend: 60316.622754012125\n", + "After adstock: 60316.95608734546\n", + "After hill transform: 0.9290710827014527\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,997.93\n", + "Adstocked value: 25,998.11\n", + "Saturated value: 0.9408\n", + "Final response: 26325.9147\n", + "Raw spend: 25997.92910750727\n", + "After adstock: 25998.105578095503\n", + "After hill transform: 0.940802906717199\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,649.49\n", + "Adstocked value: 35,650.71\n", + "Saturated value: 0.0097\n", + "Final response: 5250.6251\n", + "Raw spend: 35649.486326897386\n", + "After adstock: 35650.708549119605\n", + "After hill transform: 0.00972091512514394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,023.39\n", + "Adstocked value: 188,023.72\n", + "Saturated value: 0.5230\n", + "Final response: 74742.2674\n", + "Raw spend: 188023.3878335927\n", + "After adstock: 188023.72116692603\n", + "After hill transform: 0.5230112025674698\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,316.62\n", + "Adstocked value: 60,316.96\n", + "Saturated value: 0.9291\n", + "Final response: 62410.8473\n", + "Raw spend: 60316.622754012125\n", + "After adstock: 60316.95608734546\n", + "After hill transform: 0.9290710827014527\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,997.93\n", + "Adstocked value: 25,998.11\n", + "Saturated value: 0.9408\n", + "Final response: 26325.9147\n", + "Raw spend: 25997.92910750727\n", + "After adstock: 25998.105578095503\n", + "After hill transform: 0.940802906717199\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,649.49\n", + "Adstocked value: 35,650.71\n", + "Saturated value: 0.0097\n", + "Final response: 5250.6251\n", + "Raw spend: 35649.48632691229\n", + "After adstock: 35650.708549134506\n", + "After hill transform: 0.009720915125155999\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,023.39\n", + "Adstocked value: 188,023.72\n", + "Saturated value: 0.5230\n", + "Final response: 74742.2674\n", + "Raw spend: 188023.3878335927\n", + "After adstock: 188023.72116692603\n", + "After hill transform: 0.5230112025674698\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,316.62\n", + "Adstocked value: 60,316.96\n", + "Saturated value: 0.9291\n", + "Final response: 62410.8473\n", + "Raw spend: 60316.622754012125\n", + "After adstock: 60316.95608734546\n", + "After hill transform: 0.9290710827014527\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,997.93\n", + "Adstocked value: 25,998.11\n", + "Saturated value: 0.9408\n", + "Final response: 26325.9147\n", + "Raw spend: 25997.92910750727\n", + "After adstock: 25998.105578095503\n", + "After hill transform: 0.940802906717199\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,649.49\n", + "Adstocked value: 35,650.71\n", + "Saturated value: 0.0097\n", + "Final response: 5250.6251\n", + "Raw spend: 35649.486326897386\n", + "After adstock: 35650.708549119605\n", + "After hill transform: 0.00972091512514394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,023.39\n", + "Adstocked value: 188,023.72\n", + "Saturated value: 0.5230\n", + "Final response: 74742.2674\n", + "Raw spend: 188023.3878336076\n", + "After adstock: 188023.72116694093\n", + "After hill transform: 0.5230112025674813\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,316.62\n", + "Adstocked value: 60,316.96\n", + "Saturated value: 0.9291\n", + "Final response: 62410.8473\n", + "Raw spend: 60316.622754012125\n", + "After adstock: 60316.95608734546\n", + "After hill transform: 0.9290710827014527\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,997.93\n", + "Adstocked value: 25,998.11\n", + "Saturated value: 0.9408\n", + "Final response: 26325.9147\n", + "Raw spend: 25997.92910750727\n", + "After adstock: 25998.105578095503\n", + "After hill transform: 0.940802906717199\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,649.49\n", + "Adstocked value: 35,650.71\n", + "Saturated value: 0.0097\n", + "Final response: 5250.6251\n", + "Raw spend: 35649.486326897386\n", + "After adstock: 35650.708549119605\n", + "After hill transform: 0.00972091512514394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,023.39\n", + "Adstocked value: 188,023.72\n", + "Saturated value: 0.5230\n", + "Final response: 74742.2674\n", + "Raw spend: 188023.3878335927\n", + "After adstock: 188023.72116692603\n", + "After hill transform: 0.5230112025674698\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,316.62\n", + "Adstocked value: 60,316.96\n", + "Saturated value: 0.9291\n", + "Final response: 62410.8473\n", + "Raw spend: 60316.62275402703\n", + "After adstock: 60316.95608736036\n", + "After hill transform: 0.9290710827014955\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,997.93\n", + "Adstocked value: 25,998.11\n", + "Saturated value: 0.9408\n", + "Final response: 26325.9147\n", + "Raw spend: 25997.92910750727\n", + "After adstock: 25998.105578095503\n", + "After hill transform: 0.940802906717199\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,649.49\n", + "Adstocked value: 35,650.71\n", + "Saturated value: 0.0097\n", + "Final response: 5250.6251\n", + "Raw spend: 35649.486326897386\n", + "After adstock: 35650.708549119605\n", + "After hill transform: 0.00972091512514394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,023.39\n", + "Adstocked value: 188,023.72\n", + "Saturated value: 0.5230\n", + "Final response: 74742.2674\n", + "Raw spend: 188023.3878335927\n", + "After adstock: 188023.72116692603\n", + "After hill transform: 0.5230112025674698\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,316.62\n", + "Adstocked value: 60,316.96\n", + "Saturated value: 0.9291\n", + "Final response: 62410.8473\n", + "Raw spend: 60316.622754012125\n", + "After adstock: 60316.95608734546\n", + "After hill transform: 0.9290710827014527\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,997.93\n", + "Adstocked value: 25,998.11\n", + "Saturated value: 0.9408\n", + "Final response: 26325.9147\n", + "Raw spend: 25997.92910752217\n", + "After adstock: 25998.105578110404\n", + "After hill transform: 0.9408029067172876\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,649.49\n", + "Adstocked value: 35,650.71\n", + "Saturated value: 0.0097\n", + "Final response: 5250.6251\n", + "Raw spend: 35649.486326897386\n", + "After adstock: 35650.708549119605\n", + "After hill transform: 0.00972091512514394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,023.39\n", + "Adstocked value: 188,023.72\n", + "Saturated value: 0.5230\n", + "Final response: 74742.2674\n", + "Raw spend: 188023.3878335927\n", + "After adstock: 188023.72116692603\n", + "After hill transform: 0.5230112025674698\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,316.62\n", + "Adstocked value: 60,316.96\n", + "Saturated value: 0.9291\n", + "Final response: 62410.8473\n", + "Raw spend: 60316.622754012125\n", + "After adstock: 60316.95608734546\n", + "After hill transform: 0.9290710827014527\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,997.93\n", + "Adstocked value: 25,998.11\n", + "Saturated value: 0.9408\n", + "Final response: 26325.9147\n", + "Raw spend: 25997.92910750727\n", + "After adstock: 25998.105578095503\n", + "After hill transform: 0.940802906717199\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,649.49\n", + "Adstocked value: 35,650.71\n", + "Saturated value: 0.0097\n", + "Final response: 5250.6251\n", + "Raw spend: 35649.48632691229\n", + "After adstock: 35650.708549134506\n", + "After hill transform: 0.009720915125155999\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,023.39\n", + "Adstocked value: 188,023.72\n", + "Saturated value: 0.5230\n", + "Final response: 74742.2674\n", + "Raw spend: 188023.3878335927\n", + "After adstock: 188023.72116692603\n", + "After hill transform: 0.5230112025674698\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,316.62\n", + "Adstocked value: 60,316.96\n", + "Saturated value: 0.9291\n", + "Final response: 62410.8473\n", + "Raw spend: 60316.622754012125\n", + "After adstock: 60316.95608734546\n", + "After hill transform: 0.9290710827014527\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,997.93\n", + "Adstocked value: 25,998.11\n", + "Saturated value: 0.9408\n", + "Final response: 26325.9147\n", + "Raw spend: 25997.92910750727\n", + "After adstock: 25998.105578095503\n", + "After hill transform: 0.940802906717199\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,649.49\n", + "Adstocked value: 35,650.71\n", + "Saturated value: 0.0097\n", + "Final response: 5250.6251\n", + "Raw spend: 35649.486326897386\n", + "After adstock: 35650.708549119605\n", + "After hill transform: 0.00972091512514394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,023.39\n", + "Adstocked value: 188,023.72\n", + "Saturated value: 0.5230\n", + "Final response: 74742.2674\n", + "Raw spend: 188023.3878336076\n", + "After adstock: 188023.72116694093\n", + "After hill transform: 0.5230112025674813\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,316.62\n", + "Adstocked value: 60,316.96\n", + "Saturated value: 0.9291\n", + "Final response: 62410.8473\n", + "Raw spend: 60316.622754012125\n", + "After adstock: 60316.95608734546\n", + "After hill transform: 0.9290710827014527\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,997.93\n", + "Adstocked value: 25,998.11\n", + "Saturated value: 0.9408\n", + "Final response: 26325.9147\n", + "Raw spend: 25997.92910750727\n", + "After adstock: 25998.105578095503\n", + "After hill transform: 0.940802906717199\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,649.49\n", + "Adstocked value: 35,650.71\n", + "Saturated value: 0.0097\n", + "Final response: 5250.6251\n", + "Raw spend: 35649.486326897386\n", + "After adstock: 35650.708549119605\n", + "After hill transform: 0.00972091512514394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,023.39\n", + "Adstocked value: 188,023.72\n", + "Saturated value: 0.5230\n", + "Final response: 74742.2674\n", + "Raw spend: 188023.3878335927\n", + "After adstock: 188023.72116692603\n", + "After hill transform: 0.5230112025674698\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,316.62\n", + "Adstocked value: 60,316.96\n", + "Saturated value: 0.9291\n", + "Final response: 62410.8473\n", + "Raw spend: 60316.62275402703\n", + "After adstock: 60316.95608736036\n", + "After hill transform: 0.9290710827014955\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,997.93\n", + "Adstocked value: 25,998.11\n", + "Saturated value: 0.9408\n", + "Final response: 26325.9147\n", + "Raw spend: 25997.92910750727\n", + "After adstock: 25998.105578095503\n", + "After hill transform: 0.940802906717199\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,649.49\n", + "Adstocked value: 35,650.71\n", + "Saturated value: 0.0097\n", + "Final response: 5250.6251\n", + "Raw spend: 35649.486326897386\n", + "After adstock: 35650.708549119605\n", + "After hill transform: 0.00972091512514394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,023.39\n", + "Adstocked value: 188,023.72\n", + "Saturated value: 0.5230\n", + "Final response: 74742.2674\n", + "Raw spend: 188023.3878335927\n", + "After adstock: 188023.72116692603\n", + "After hill transform: 0.5230112025674698\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,316.62\n", + "Adstocked value: 60,316.96\n", + "Saturated value: 0.9291\n", + "Final response: 62410.8473\n", + "Raw spend: 60316.622754012125\n", + "After adstock: 60316.95608734546\n", + "After hill transform: 0.9290710827014527\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25,997.93\n", + "Adstocked value: 25,998.11\n", + "Saturated value: 0.9408\n", + "Final response: 26325.9147\n", + "Raw spend: 25997.92910752217\n", + "After adstock: 25998.105578110404\n", + "After hill transform: 0.9408029067172876\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,616.15\n", + "Adstocked value: 35,617.37\n", + "Saturated value: 0.0097\n", + "Final response: 5236.0670\n", + "Raw spend: 35616.14607861356\n", + "After adstock: 35617.36830083578\n", + "After hill transform: 0.009693962404129966\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,791.00\n", + "Adstocked value: 187,791.33\n", + "Saturated value: 0.5228\n", + "Final response: 74716.4085\n", + "Raw spend: 187790.99572199414\n", + "After adstock: 187791.3290553275\n", + "After hill transform: 0.5228302542189311\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,299.23\n", + "Adstocked value: 60,299.57\n", + "Saturated value: 0.9290\n", + "Final response: 62407.4860\n", + "Raw spend: 60299.23355491732\n", + "After adstock: 60299.56688825066\n", + "After hill transform: 0.9290210453359532\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,288.71\n", + "Adstocked value: 26,288.89\n", + "Saturated value: 0.9425\n", + "Final response: 26373.3726\n", + "Raw spend: 26288.71137265195\n", + "After adstock: 26288.887843240183\n", + "After hill transform: 0.9424988983335006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,616.15\n", + "Adstocked value: 35,617.37\n", + "Saturated value: 0.0097\n", + "Final response: 5236.0670\n", + "Raw spend: 35616.14607861356\n", + "After adstock: 35617.36830083578\n", + "After hill transform: 0.009693962404129966\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,791.00\n", + "Adstocked value: 187,791.33\n", + "Saturated value: 0.5228\n", + "Final response: 74716.4085\n", + "Raw spend: 187790.99572199414\n", + "After adstock: 187791.3290553275\n", + "After hill transform: 0.5228302542189311\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,299.23\n", + "Adstocked value: 60,299.57\n", + "Saturated value: 0.9290\n", + "Final response: 62407.4860\n", + "Raw spend: 60299.23355491732\n", + "After adstock: 60299.56688825066\n", + "After hill transform: 0.9290210453359532\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,288.71\n", + "Adstocked value: 26,288.89\n", + "Saturated value: 0.9425\n", + "Final response: 26373.3726\n", + "Raw spend: 26288.71137265195\n", + "After adstock: 26288.887843240183\n", + "After hill transform: 0.9424988983335006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,616.15\n", + "Adstocked value: 35,617.37\n", + "Saturated value: 0.0097\n", + "Final response: 5236.0670\n", + "Raw spend: 35616.14607862846\n", + "After adstock: 35617.36830085068\n", + "After hill transform: 0.009693962404142002\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,791.00\n", + "Adstocked value: 187,791.33\n", + "Saturated value: 0.5228\n", + "Final response: 74716.4085\n", + "Raw spend: 187790.99572199414\n", + "After adstock: 187791.3290553275\n", + "After hill transform: 0.5228302542189311\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,299.23\n", + "Adstocked value: 60,299.57\n", + "Saturated value: 0.9290\n", + "Final response: 62407.4860\n", + "Raw spend: 60299.23355491732\n", + "After adstock: 60299.56688825066\n", + "After hill transform: 0.9290210453359532\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,288.71\n", + "Adstocked value: 26,288.89\n", + "Saturated value: 0.9425\n", + "Final response: 26373.3726\n", + "Raw spend: 26288.71137265195\n", + "After adstock: 26288.887843240183\n", + "After hill transform: 0.9424988983335006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,616.15\n", + "Adstocked value: 35,617.37\n", + "Saturated value: 0.0097\n", + "Final response: 5236.0670\n", + "Raw spend: 35616.14607861356\n", + "After adstock: 35617.36830083578\n", + "After hill transform: 0.009693962404129966\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,791.00\n", + "Adstocked value: 187,791.33\n", + "Saturated value: 0.5228\n", + "Final response: 74716.4085\n", + "Raw spend: 187790.99572200904\n", + "After adstock: 187791.3290553424\n", + "After hill transform: 0.5228302542189427\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,299.23\n", + "Adstocked value: 60,299.57\n", + "Saturated value: 0.9290\n", + "Final response: 62407.4860\n", + "Raw spend: 60299.23355491732\n", + "After adstock: 60299.56688825066\n", + "After hill transform: 0.9290210453359532\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,288.71\n", + "Adstocked value: 26,288.89\n", + "Saturated value: 0.9425\n", + "Final response: 26373.3726\n", + "Raw spend: 26288.71137265195\n", + "After adstock: 26288.887843240183\n", + "After hill transform: 0.9424988983335006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,616.15\n", + "Adstocked value: 35,617.37\n", + "Saturated value: 0.0097\n", + "Final response: 5236.0670\n", + "Raw spend: 35616.14607861356\n", + "After adstock: 35617.36830083578\n", + "After hill transform: 0.009693962404129966\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,791.00\n", + "Adstocked value: 187,791.33\n", + "Saturated value: 0.5228\n", + "Final response: 74716.4085\n", + "Raw spend: 187790.99572199414\n", + "After adstock: 187791.3290553275\n", + "After hill transform: 0.5228302542189311\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,299.23\n", + "Adstocked value: 60,299.57\n", + "Saturated value: 0.9290\n", + "Final response: 62407.4860\n", + "Raw spend: 60299.23355493222\n", + "After adstock: 60299.56688826556\n", + "After hill transform: 0.9290210453359962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,288.71\n", + "Adstocked value: 26,288.89\n", + "Saturated value: 0.9425\n", + "Final response: 26373.3726\n", + "Raw spend: 26288.71137265195\n", + "After adstock: 26288.887843240183\n", + "After hill transform: 0.9424988983335006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,616.15\n", + "Adstocked value: 35,617.37\n", + "Saturated value: 0.0097\n", + "Final response: 5236.0670\n", + "Raw spend: 35616.14607861356\n", + "After adstock: 35617.36830083578\n", + "After hill transform: 0.009693962404129966\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,791.00\n", + "Adstocked value: 187,791.33\n", + "Saturated value: 0.5228\n", + "Final response: 74716.4085\n", + "Raw spend: 187790.99572199414\n", + "After adstock: 187791.3290553275\n", + "After hill transform: 0.5228302542189311\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,299.23\n", + "Adstocked value: 60,299.57\n", + "Saturated value: 0.9290\n", + "Final response: 62407.4860\n", + "Raw spend: 60299.23355491732\n", + "After adstock: 60299.56688825066\n", + "After hill transform: 0.9290210453359532\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,288.71\n", + "Adstocked value: 26,288.89\n", + "Saturated value: 0.9425\n", + "Final response: 26373.3726\n", + "Raw spend: 26288.71137266685\n", + "After adstock: 26288.887843255085\n", + "After hill transform: 0.9424988983335859\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,616.15\n", + "Adstocked value: 35,617.37\n", + "Saturated value: 0.0097\n", + "Final response: 5236.0670\n", + "Raw spend: 35616.14607861356\n", + "After adstock: 35617.36830083578\n", + "After hill transform: 0.009693962404129966\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,791.00\n", + "Adstocked value: 187,791.33\n", + "Saturated value: 0.5228\n", + "Final response: 74716.4085\n", + "Raw spend: 187790.99572199414\n", + "After adstock: 187791.3290553275\n", + "After hill transform: 0.5228302542189311\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,299.23\n", + "Adstocked value: 60,299.57\n", + "Saturated value: 0.9290\n", + "Final response: 62407.4860\n", + "Raw spend: 60299.23355491732\n", + "After adstock: 60299.56688825066\n", + "After hill transform: 0.9290210453359532\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,288.71\n", + "Adstocked value: 26,288.89\n", + "Saturated value: 0.9425\n", + "Final response: 26373.3726\n", + "Raw spend: 26288.71137265195\n", + "After adstock: 26288.887843240183\n", + "After hill transform: 0.9424988983335006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,616.15\n", + "Adstocked value: 35,617.37\n", + "Saturated value: 0.0097\n", + "Final response: 5236.0670\n", + "Raw spend: 35616.14607862846\n", + "After adstock: 35617.36830085068\n", + "After hill transform: 0.009693962404142002\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,791.00\n", + "Adstocked value: 187,791.33\n", + "Saturated value: 0.5228\n", + "Final response: 74716.4085\n", + "Raw spend: 187790.99572199414\n", + "After adstock: 187791.3290553275\n", + "After hill transform: 0.5228302542189311\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,299.23\n", + "Adstocked value: 60,299.57\n", + "Saturated value: 0.9290\n", + "Final response: 62407.4860\n", + "Raw spend: 60299.23355491732\n", + "After adstock: 60299.56688825066\n", + "After hill transform: 0.9290210453359532\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,288.71\n", + "Adstocked value: 26,288.89\n", + "Saturated value: 0.9425\n", + "Final response: 26373.3726\n", + "Raw spend: 26288.71137265195\n", + "After adstock: 26288.887843240183\n", + "After hill transform: 0.9424988983335006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,616.15\n", + "Adstocked value: 35,617.37\n", + "Saturated value: 0.0097\n", + "Final response: 5236.0670\n", + "Raw spend: 35616.14607861356\n", + "After adstock: 35617.36830083578\n", + "After hill transform: 0.009693962404129966\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,791.00\n", + "Adstocked value: 187,791.33\n", + "Saturated value: 0.5228\n", + "Final response: 74716.4085\n", + "Raw spend: 187790.99572200904\n", + "After adstock: 187791.3290553424\n", + "After hill transform: 0.5228302542189427\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,299.23\n", + "Adstocked value: 60,299.57\n", + "Saturated value: 0.9290\n", + "Final response: 62407.4860\n", + "Raw spend: 60299.23355491732\n", + "After adstock: 60299.56688825066\n", + "After hill transform: 0.9290210453359532\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,288.71\n", + "Adstocked value: 26,288.89\n", + "Saturated value: 0.9425\n", + "Final response: 26373.3726\n", + "Raw spend: 26288.71137265195\n", + "After adstock: 26288.887843240183\n", + "After hill transform: 0.9424988983335006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,616.15\n", + "Adstocked value: 35,617.37\n", + "Saturated value: 0.0097\n", + "Final response: 5236.0670\n", + "Raw spend: 35616.14607861356\n", + "After adstock: 35617.36830083578\n", + "After hill transform: 0.009693962404129966\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,791.00\n", + "Adstocked value: 187,791.33\n", + "Saturated value: 0.5228\n", + "Final response: 74716.4085\n", + "Raw spend: 187790.99572199414\n", + "After adstock: 187791.3290553275\n", + "After hill transform: 0.5228302542189311\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,299.23\n", + "Adstocked value: 60,299.57\n", + "Saturated value: 0.9290\n", + "Final response: 62407.4860\n", + "Raw spend: 60299.23355493222\n", + "After adstock: 60299.56688826556\n", + "After hill transform: 0.9290210453359962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,288.71\n", + "Adstocked value: 26,288.89\n", + "Saturated value: 0.9425\n", + "Final response: 26373.3726\n", + "Raw spend: 26288.71137265195\n", + "After adstock: 26288.887843240183\n", + "After hill transform: 0.9424988983335006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,616.15\n", + "Adstocked value: 35,617.37\n", + "Saturated value: 0.0097\n", + "Final response: 5236.0670\n", + "Raw spend: 35616.14607861356\n", + "After adstock: 35617.36830083578\n", + "After hill transform: 0.009693962404129966\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,791.00\n", + "Adstocked value: 187,791.33\n", + "Saturated value: 0.5228\n", + "Final response: 74716.4085\n", + "Raw spend: 187790.99572199414\n", + "After adstock: 187791.3290553275\n", + "After hill transform: 0.5228302542189311\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,299.23\n", + "Adstocked value: 60,299.57\n", + "Saturated value: 0.9290\n", + "Final response: 62407.4860\n", + "Raw spend: 60299.23355491732\n", + "After adstock: 60299.56688825066\n", + "After hill transform: 0.9290210453359532\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,288.71\n", + "Adstocked value: 26,288.89\n", + "Saturated value: 0.9425\n", + "Final response: 26373.3726\n", + "Raw spend: 26288.71137266685\n", + "After adstock: 26288.887843255085\n", + "After hill transform: 0.9424988983335859\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,606.93\n", + "Adstocked value: 35,608.15\n", + "Saturated value: 0.0097\n", + "Final response: 5232.0454\n", + "Raw spend: 35606.92545406135\n", + "After adstock: 35608.14767628357\n", + "After hill transform: 0.009686516950069373\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,680.76\n", + "Adstocked value: 187,681.09\n", + "Saturated value: 0.5227\n", + "Final response: 74704.1307\n", + "Raw spend: 187680.759158592\n", + "After adstock: 187681.09249192534\n", + "After hill transform: 0.5227443398884681\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,279.27\n", + "Adstocked value: 60,279.61\n", + "Saturated value: 0.9290\n", + "Final response: 62403.6236\n", + "Raw spend: 60279.27220111228\n", + "After adstock: 60279.60553444562\n", + "After hill transform: 0.9289635486004373\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,434.05\n", + "Adstocked value: 26,434.23\n", + "Saturated value: 0.9433\n", + "Final response: 26396.4208\n", + "Raw spend: 26434.051043987205\n", + "After adstock: 26434.22751457544\n", + "After hill transform: 0.9433225657149688\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,606.93\n", + "Adstocked value: 35,608.15\n", + "Saturated value: 0.0097\n", + "Final response: 5232.0454\n", + "Raw spend: 35606.92545406135\n", + "After adstock: 35608.14767628357\n", + "After hill transform: 0.009686516950069373\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,680.76\n", + "Adstocked value: 187,681.09\n", + "Saturated value: 0.5227\n", + "Final response: 74704.1307\n", + "Raw spend: 187680.759158592\n", + "After adstock: 187681.09249192534\n", + "After hill transform: 0.5227443398884681\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,279.27\n", + "Adstocked value: 60,279.61\n", + "Saturated value: 0.9290\n", + "Final response: 62403.6236\n", + "Raw spend: 60279.27220111228\n", + "After adstock: 60279.60553444562\n", + "After hill transform: 0.9289635486004373\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,434.05\n", + "Adstocked value: 26,434.23\n", + "Saturated value: 0.9433\n", + "Final response: 26396.4208\n", + "Raw spend: 26434.051043987205\n", + "After adstock: 26434.22751457544\n", + "After hill transform: 0.9433225657149688\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,606.93\n", + "Adstocked value: 35,608.15\n", + "Saturated value: 0.0097\n", + "Final response: 5232.0454\n", + "Raw spend: 35606.92545407625\n", + "After adstock: 35608.14767629847\n", + "After hill transform: 0.009686516950081403\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,680.76\n", + "Adstocked value: 187,681.09\n", + "Saturated value: 0.5227\n", + "Final response: 74704.1307\n", + "Raw spend: 187680.759158592\n", + "After adstock: 187681.09249192534\n", + "After hill transform: 0.5227443398884681\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,279.27\n", + "Adstocked value: 60,279.61\n", + "Saturated value: 0.9290\n", + "Final response: 62403.6236\n", + "Raw spend: 60279.27220111228\n", + "After adstock: 60279.60553444562\n", + "After hill transform: 0.9289635486004373\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,434.05\n", + "Adstocked value: 26,434.23\n", + "Saturated value: 0.9433\n", + "Final response: 26396.4208\n", + "Raw spend: 26434.051043987205\n", + "After adstock: 26434.22751457544\n", + "After hill transform: 0.9433225657149688\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,606.93\n", + "Adstocked value: 35,608.15\n", + "Saturated value: 0.0097\n", + "Final response: 5232.0454\n", + "Raw spend: 35606.92545406135\n", + "After adstock: 35608.14767628357\n", + "After hill transform: 0.009686516950069373\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,680.76\n", + "Adstocked value: 187,681.09\n", + "Saturated value: 0.5227\n", + "Final response: 74704.1307\n", + "Raw spend: 187680.7591586069\n", + "After adstock: 187681.09249194025\n", + "After hill transform: 0.5227443398884798\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,279.27\n", + "Adstocked value: 60,279.61\n", + "Saturated value: 0.9290\n", + "Final response: 62403.6236\n", + "Raw spend: 60279.27220111228\n", + "After adstock: 60279.60553444562\n", + "After hill transform: 0.9289635486004373\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,434.05\n", + "Adstocked value: 26,434.23\n", + "Saturated value: 0.9433\n", + "Final response: 26396.4208\n", + "Raw spend: 26434.051043987205\n", + "After adstock: 26434.22751457544\n", + "After hill transform: 0.9433225657149688\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,606.93\n", + "Adstocked value: 35,608.15\n", + "Saturated value: 0.0097\n", + "Final response: 5232.0454\n", + "Raw spend: 35606.92545406135\n", + "After adstock: 35608.14767628357\n", + "After hill transform: 0.009686516950069373\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,680.76\n", + "Adstocked value: 187,681.09\n", + "Saturated value: 0.5227\n", + "Final response: 74704.1307\n", + "Raw spend: 187680.759158592\n", + "After adstock: 187681.09249192534\n", + "After hill transform: 0.5227443398884681\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,279.27\n", + "Adstocked value: 60,279.61\n", + "Saturated value: 0.9290\n", + "Final response: 62403.6236\n", + "Raw spend: 60279.27220112718\n", + "After adstock: 60279.60553446052\n", + "After hill transform: 0.9289635486004802\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,434.05\n", + "Adstocked value: 26,434.23\n", + "Saturated value: 0.9433\n", + "Final response: 26396.4208\n", + "Raw spend: 26434.051043987205\n", + "After adstock: 26434.22751457544\n", + "After hill transform: 0.9433225657149688\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,606.93\n", + "Adstocked value: 35,608.15\n", + "Saturated value: 0.0097\n", + "Final response: 5232.0454\n", + "Raw spend: 35606.92545406135\n", + "After adstock: 35608.14767628357\n", + "After hill transform: 0.009686516950069373\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,680.76\n", + "Adstocked value: 187,681.09\n", + "Saturated value: 0.5227\n", + "Final response: 74704.1307\n", + "Raw spend: 187680.759158592\n", + "After adstock: 187681.09249192534\n", + "After hill transform: 0.5227443398884681\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,279.27\n", + "Adstocked value: 60,279.61\n", + "Saturated value: 0.9290\n", + "Final response: 62403.6236\n", + "Raw spend: 60279.27220111228\n", + "After adstock: 60279.60553444562\n", + "After hill transform: 0.9289635486004373\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,434.05\n", + "Adstocked value: 26,434.23\n", + "Saturated value: 0.9433\n", + "Final response: 26396.4208\n", + "Raw spend: 26434.051044002106\n", + "After adstock: 26434.22751459034\n", + "After hill transform: 0.9433225657150525\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,606.93\n", + "Adstocked value: 35,608.15\n", + "Saturated value: 0.0097\n", + "Final response: 5232.0454\n", + "Raw spend: 35606.92545406135\n", + "After adstock: 35608.14767628357\n", + "After hill transform: 0.009686516950069373\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,680.76\n", + "Adstocked value: 187,681.09\n", + "Saturated value: 0.5227\n", + "Final response: 74704.1307\n", + "Raw spend: 187680.759158592\n", + "After adstock: 187681.09249192534\n", + "After hill transform: 0.5227443398884681\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,279.27\n", + "Adstocked value: 60,279.61\n", + "Saturated value: 0.9290\n", + "Final response: 62403.6236\n", + "Raw spend: 60279.27220111228\n", + "After adstock: 60279.60553444562\n", + "After hill transform: 0.9289635486004373\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,434.05\n", + "Adstocked value: 26,434.23\n", + "Saturated value: 0.9433\n", + "Final response: 26396.4208\n", + "Raw spend: 26434.051043987205\n", + "After adstock: 26434.22751457544\n", + "After hill transform: 0.9433225657149688\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,606.93\n", + "Adstocked value: 35,608.15\n", + "Saturated value: 0.0097\n", + "Final response: 5232.0454\n", + "Raw spend: 35606.92545407625\n", + "After adstock: 35608.14767629847\n", + "After hill transform: 0.009686516950081403\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,680.76\n", + "Adstocked value: 187,681.09\n", + "Saturated value: 0.5227\n", + "Final response: 74704.1307\n", + "Raw spend: 187680.759158592\n", + "After adstock: 187681.09249192534\n", + "After hill transform: 0.5227443398884681\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,279.27\n", + "Adstocked value: 60,279.61\n", + "Saturated value: 0.9290\n", + "Final response: 62403.6236\n", + "Raw spend: 60279.27220111228\n", + "After adstock: 60279.60553444562\n", + "After hill transform: 0.9289635486004373\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,434.05\n", + "Adstocked value: 26,434.23\n", + "Saturated value: 0.9433\n", + "Final response: 26396.4208\n", + "Raw spend: 26434.051043987205\n", + "After adstock: 26434.22751457544\n", + "After hill transform: 0.9433225657149688\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,606.93\n", + "Adstocked value: 35,608.15\n", + "Saturated value: 0.0097\n", + "Final response: 5232.0454\n", + "Raw spend: 35606.92545406135\n", + "After adstock: 35608.14767628357\n", + "After hill transform: 0.009686516950069373\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,680.76\n", + "Adstocked value: 187,681.09\n", + "Saturated value: 0.5227\n", + "Final response: 74704.1307\n", + "Raw spend: 187680.7591586069\n", + "After adstock: 187681.09249194025\n", + "After hill transform: 0.5227443398884798\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,279.27\n", + "Adstocked value: 60,279.61\n", + "Saturated value: 0.9290\n", + "Final response: 62403.6236\n", + "Raw spend: 60279.27220111228\n", + "After adstock: 60279.60553444562\n", + "After hill transform: 0.9289635486004373\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,434.05\n", + "Adstocked value: 26,434.23\n", + "Saturated value: 0.9433\n", + "Final response: 26396.4208\n", + "Raw spend: 26434.051043987205\n", + "After adstock: 26434.22751457544\n", + "After hill transform: 0.9433225657149688\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,606.93\n", + "Adstocked value: 35,608.15\n", + "Saturated value: 0.0097\n", + "Final response: 5232.0454\n", + "Raw spend: 35606.92545406135\n", + "After adstock: 35608.14767628357\n", + "After hill transform: 0.009686516950069373\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,680.76\n", + "Adstocked value: 187,681.09\n", + "Saturated value: 0.5227\n", + "Final response: 74704.1307\n", + "Raw spend: 187680.759158592\n", + "After adstock: 187681.09249192534\n", + "After hill transform: 0.5227443398884681\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,279.27\n", + "Adstocked value: 60,279.61\n", + "Saturated value: 0.9290\n", + "Final response: 62403.6236\n", + "Raw spend: 60279.27220112718\n", + "After adstock: 60279.60553446052\n", + "After hill transform: 0.9289635486004802\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,434.05\n", + "Adstocked value: 26,434.23\n", + "Saturated value: 0.9433\n", + "Final response: 26396.4208\n", + "Raw spend: 26434.051043987205\n", + "After adstock: 26434.22751457544\n", + "After hill transform: 0.9433225657149688\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,606.93\n", + "Adstocked value: 35,608.15\n", + "Saturated value: 0.0097\n", + "Final response: 5232.0454\n", + "Raw spend: 35606.92545406135\n", + "After adstock: 35608.14767628357\n", + "After hill transform: 0.009686516950069373\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,680.76\n", + "Adstocked value: 187,681.09\n", + "Saturated value: 0.5227\n", + "Final response: 74704.1307\n", + "Raw spend: 187680.759158592\n", + "After adstock: 187681.09249192534\n", + "After hill transform: 0.5227443398884681\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,279.27\n", + "Adstocked value: 60,279.61\n", + "Saturated value: 0.9290\n", + "Final response: 62403.6236\n", + "Raw spend: 60279.27220111228\n", + "After adstock: 60279.60553444562\n", + "After hill transform: 0.9289635486004373\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,434.05\n", + "Adstocked value: 26,434.23\n", + "Saturated value: 0.9433\n", + "Final response: 26396.4208\n", + "Raw spend: 26434.051044002106\n", + "After adstock: 26434.22751459034\n", + "After hill transform: 0.9433225657150525\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,576.80\n", + "Adstocked value: 35,578.02\n", + "Saturated value: 0.0097\n", + "Final response: 5218.9210\n", + "Raw spend: 35576.80164125311\n", + "After adstock: 35578.023863475326\n", + "After hill transform: 0.00966221866561697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 186,443.96\n", + "Adstocked value: 186,444.29\n", + "Saturated value: 0.5218\n", + "Final response: 74565.8697\n", + "Raw spend: 186443.9552332077\n", + "After adstock: 186444.28856654104\n", + "After hill transform: 0.5217768545201229\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,936.58\n", + "Adstocked value: 59,936.92\n", + "Saturated value: 0.9280\n", + "Final response: 62336.6610\n", + "Raw spend: 59936.58360876103\n", + "After adstock: 59936.916942094365\n", + "After hill transform: 0.9279667178152116\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 28,135.16\n", + "Adstocked value: 28,135.34\n", + "Saturated value: 0.9519\n", + "Final response: 26636.3668\n", + "Raw spend: 28135.161605754958\n", + "After adstock: 28135.338076343192\n", + "After hill transform: 0.9518974604016286\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,576.80\n", + "Adstocked value: 35,578.02\n", + "Saturated value: 0.0097\n", + "Final response: 5218.9210\n", + "Raw spend: 35576.80164125311\n", + "After adstock: 35578.023863475326\n", + "After hill transform: 0.00966221866561697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 186,443.96\n", + "Adstocked value: 186,444.29\n", + "Saturated value: 0.5218\n", + "Final response: 74565.8697\n", + "Raw spend: 186443.9552332077\n", + "After adstock: 186444.28856654104\n", + "After hill transform: 0.5217768545201229\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,936.58\n", + "Adstocked value: 59,936.92\n", + "Saturated value: 0.9280\n", + "Final response: 62336.6610\n", + "Raw spend: 59936.58360876103\n", + "After adstock: 59936.916942094365\n", + "After hill transform: 0.9279667178152116\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 28,135.16\n", + "Adstocked value: 28,135.34\n", + "Saturated value: 0.9519\n", + "Final response: 26636.3668\n", + "Raw spend: 28135.161605754958\n", + "After adstock: 28135.338076343192\n", + "After hill transform: 0.9518974604016286\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,600.75\n", + "Adstocked value: 35,601.97\n", + "Saturated value: 0.0097\n", + "Final response: 5229.3513\n", + "Raw spend: 35600.745919726694\n", + "After adstock: 35601.96814194891\n", + "After hill transform: 0.009681529201595165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,427.04\n", + "Adstocked value: 187,427.38\n", + "Saturated value: 0.5225\n", + "Final response: 74675.8446\n", + "Raw spend: 187427.0438546628\n", + "After adstock: 187427.37718799614\n", + "After hill transform: 0.5225464065018892\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,208.97\n", + "Adstocked value: 60,209.31\n", + "Saturated value: 0.9288\n", + "Final response: 62389.9882\n", + "Raw spend: 60208.97379844958\n", + "After adstock: 60209.307131782916\n", + "After hill transform: 0.9287605660962378\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,783.01\n", + "Adstocked value: 26,783.19\n", + "Saturated value: 0.9452\n", + "Final response: 26450.0050\n", + "Raw spend: 26783.013215223844\n", + "After adstock: 26783.189685812078\n", + "After hill transform: 0.9452374908820003\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,600.75\n", + "Adstocked value: 35,601.97\n", + "Saturated value: 0.0097\n", + "Final response: 5229.3513\n", + "Raw spend: 35600.745919726694\n", + "After adstock: 35601.96814194891\n", + "After hill transform: 0.009681529201595165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,427.04\n", + "Adstocked value: 187,427.38\n", + "Saturated value: 0.5225\n", + "Final response: 74675.8446\n", + "Raw spend: 187427.0438546628\n", + "After adstock: 187427.37718799614\n", + "After hill transform: 0.5225464065018892\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,208.97\n", + "Adstocked value: 60,209.31\n", + "Saturated value: 0.9288\n", + "Final response: 62389.9882\n", + "Raw spend: 60208.97379844958\n", + "After adstock: 60209.307131782916\n", + "After hill transform: 0.9287605660962378\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,783.01\n", + "Adstocked value: 26,783.19\n", + "Saturated value: 0.9452\n", + "Final response: 26450.0050\n", + "Raw spend: 26783.013215223844\n", + "After adstock: 26783.189685812078\n", + "After hill transform: 0.9452374908820003\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,600.75\n", + "Adstocked value: 35,601.97\n", + "Saturated value: 0.0097\n", + "Final response: 5229.3513\n", + "Raw spend: 35600.745919741596\n", + "After adstock: 35601.968141963815\n", + "After hill transform: 0.00968152920160719\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,427.04\n", + "Adstocked value: 187,427.38\n", + "Saturated value: 0.5225\n", + "Final response: 74675.8446\n", + "Raw spend: 187427.0438546628\n", + "After adstock: 187427.37718799614\n", + "After hill transform: 0.5225464065018892\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,208.97\n", + "Adstocked value: 60,209.31\n", + "Saturated value: 0.9288\n", + "Final response: 62389.9882\n", + "Raw spend: 60208.97379844958\n", + "After adstock: 60209.307131782916\n", + "After hill transform: 0.9287605660962378\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,783.01\n", + "Adstocked value: 26,783.19\n", + "Saturated value: 0.9452\n", + "Final response: 26450.0050\n", + "Raw spend: 26783.013215223844\n", + "After adstock: 26783.189685812078\n", + "After hill transform: 0.9452374908820003\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,600.75\n", + "Adstocked value: 35,601.97\n", + "Saturated value: 0.0097\n", + "Final response: 5229.3513\n", + "Raw spend: 35600.745919726694\n", + "After adstock: 35601.96814194891\n", + "After hill transform: 0.009681529201595165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,427.04\n", + "Adstocked value: 187,427.38\n", + "Saturated value: 0.5225\n", + "Final response: 74675.8446\n", + "Raw spend: 187427.0438546777\n", + "After adstock: 187427.37718801104\n", + "After hill transform: 0.5225464065019009\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,208.97\n", + "Adstocked value: 60,209.31\n", + "Saturated value: 0.9288\n", + "Final response: 62389.9882\n", + "Raw spend: 60208.97379844958\n", + "After adstock: 60209.307131782916\n", + "After hill transform: 0.9287605660962378\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,783.01\n", + "Adstocked value: 26,783.19\n", + "Saturated value: 0.9452\n", + "Final response: 26450.0050\n", + "Raw spend: 26783.013215223844\n", + "After adstock: 26783.189685812078\n", + "After hill transform: 0.9452374908820003\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,600.75\n", + "Adstocked value: 35,601.97\n", + "Saturated value: 0.0097\n", + "Final response: 5229.3513\n", + "Raw spend: 35600.745919726694\n", + "After adstock: 35601.96814194891\n", + "After hill transform: 0.009681529201595165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,427.04\n", + "Adstocked value: 187,427.38\n", + "Saturated value: 0.5225\n", + "Final response: 74675.8446\n", + "Raw spend: 187427.0438546628\n", + "After adstock: 187427.37718799614\n", + "After hill transform: 0.5225464065018892\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,208.97\n", + "Adstocked value: 60,209.31\n", + "Saturated value: 0.9288\n", + "Final response: 62389.9882\n", + "Raw spend: 60208.97379846448\n", + "After adstock: 60209.30713179782\n", + "After hill transform: 0.9287605660962809\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,783.01\n", + "Adstocked value: 26,783.19\n", + "Saturated value: 0.9452\n", + "Final response: 26450.0050\n", + "Raw spend: 26783.013215223844\n", + "After adstock: 26783.189685812078\n", + "After hill transform: 0.9452374908820003\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,600.75\n", + "Adstocked value: 35,601.97\n", + "Saturated value: 0.0097\n", + "Final response: 5229.3513\n", + "Raw spend: 35600.745919726694\n", + "After adstock: 35601.96814194891\n", + "After hill transform: 0.009681529201595165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,427.04\n", + "Adstocked value: 187,427.38\n", + "Saturated value: 0.5225\n", + "Final response: 74675.8446\n", + "Raw spend: 187427.0438546628\n", + "After adstock: 187427.37718799614\n", + "After hill transform: 0.5225464065018892\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,208.97\n", + "Adstocked value: 60,209.31\n", + "Saturated value: 0.9288\n", + "Final response: 62389.9882\n", + "Raw spend: 60208.97379844958\n", + "After adstock: 60209.307131782916\n", + "After hill transform: 0.9287605660962378\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,783.01\n", + "Adstocked value: 26,783.19\n", + "Saturated value: 0.9452\n", + "Final response: 26450.0050\n", + "Raw spend: 26783.013215238745\n", + "After adstock: 26783.18968582698\n", + "After hill transform: 0.9452374908820802\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,600.75\n", + "Adstocked value: 35,601.97\n", + "Saturated value: 0.0097\n", + "Final response: 5229.3513\n", + "Raw spend: 35600.745919726694\n", + "After adstock: 35601.96814194891\n", + "After hill transform: 0.009681529201595165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,427.04\n", + "Adstocked value: 187,427.38\n", + "Saturated value: 0.5225\n", + "Final response: 74675.8446\n", + "Raw spend: 187427.0438546628\n", + "After adstock: 187427.37718799614\n", + "After hill transform: 0.5225464065018892\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,208.97\n", + "Adstocked value: 60,209.31\n", + "Saturated value: 0.9288\n", + "Final response: 62389.9882\n", + "Raw spend: 60208.97379844958\n", + "After adstock: 60209.307131782916\n", + "After hill transform: 0.9287605660962378\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,783.01\n", + "Adstocked value: 26,783.19\n", + "Saturated value: 0.9452\n", + "Final response: 26450.0050\n", + "Raw spend: 26783.013215223844\n", + "After adstock: 26783.189685812078\n", + "After hill transform: 0.9452374908820003\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,600.75\n", + "Adstocked value: 35,601.97\n", + "Saturated value: 0.0097\n", + "Final response: 5229.3513\n", + "Raw spend: 35600.745919741596\n", + "After adstock: 35601.968141963815\n", + "After hill transform: 0.00968152920160719\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,427.04\n", + "Adstocked value: 187,427.38\n", + "Saturated value: 0.5225\n", + "Final response: 74675.8446\n", + "Raw spend: 187427.0438546628\n", + "After adstock: 187427.37718799614\n", + "After hill transform: 0.5225464065018892\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,208.97\n", + "Adstocked value: 60,209.31\n", + "Saturated value: 0.9288\n", + "Final response: 62389.9882\n", + "Raw spend: 60208.97379844958\n", + "After adstock: 60209.307131782916\n", + "After hill transform: 0.9287605660962378\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,783.01\n", + "Adstocked value: 26,783.19\n", + "Saturated value: 0.9452\n", + "Final response: 26450.0050\n", + "Raw spend: 26783.013215223844\n", + "After adstock: 26783.189685812078\n", + "After hill transform: 0.9452374908820003\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,600.75\n", + "Adstocked value: 35,601.97\n", + "Saturated value: 0.0097\n", + "Final response: 5229.3513\n", + "Raw spend: 35600.745919726694\n", + "After adstock: 35601.96814194891\n", + "After hill transform: 0.009681529201595165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,427.04\n", + "Adstocked value: 187,427.38\n", + "Saturated value: 0.5225\n", + "Final response: 74675.8446\n", + "Raw spend: 187427.0438546777\n", + "After adstock: 187427.37718801104\n", + "After hill transform: 0.5225464065019009\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,208.97\n", + "Adstocked value: 60,209.31\n", + "Saturated value: 0.9288\n", + "Final response: 62389.9882\n", + "Raw spend: 60208.97379844958\n", + "After adstock: 60209.307131782916\n", + "After hill transform: 0.9287605660962378\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,783.01\n", + "Adstocked value: 26,783.19\n", + "Saturated value: 0.9452\n", + "Final response: 26450.0050\n", + "Raw spend: 26783.013215223844\n", + "After adstock: 26783.189685812078\n", + "After hill transform: 0.9452374908820003\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,600.75\n", + "Adstocked value: 35,601.97\n", + "Saturated value: 0.0097\n", + "Final response: 5229.3513\n", + "Raw spend: 35600.745919726694\n", + "After adstock: 35601.96814194891\n", + "After hill transform: 0.009681529201595165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,427.04\n", + "Adstocked value: 187,427.38\n", + "Saturated value: 0.5225\n", + "Final response: 74675.8446\n", + "Raw spend: 187427.0438546628\n", + "After adstock: 187427.37718799614\n", + "After hill transform: 0.5225464065018892\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,208.97\n", + "Adstocked value: 60,209.31\n", + "Saturated value: 0.9288\n", + "Final response: 62389.9882\n", + "Raw spend: 60208.97379846448\n", + "After adstock: 60209.30713179782\n", + "After hill transform: 0.9287605660962809\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,783.01\n", + "Adstocked value: 26,783.19\n", + "Saturated value: 0.9452\n", + "Final response: 26450.0050\n", + "Raw spend: 26783.013215223844\n", + "After adstock: 26783.189685812078\n", + "After hill transform: 0.9452374908820003\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,600.75\n", + "Adstocked value: 35,601.97\n", + "Saturated value: 0.0097\n", + "Final response: 5229.3513\n", + "Raw spend: 35600.745919726694\n", + "After adstock: 35601.96814194891\n", + "After hill transform: 0.009681529201595165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,427.04\n", + "Adstocked value: 187,427.38\n", + "Saturated value: 0.5225\n", + "Final response: 74675.8446\n", + "Raw spend: 187427.0438546628\n", + "After adstock: 187427.37718799614\n", + "After hill transform: 0.5225464065018892\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,208.97\n", + "Adstocked value: 60,209.31\n", + "Saturated value: 0.9288\n", + "Final response: 62389.9882\n", + "Raw spend: 60208.97379844958\n", + "After adstock: 60209.307131782916\n", + "After hill transform: 0.9287605660962378\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,783.01\n", + "Adstocked value: 26,783.19\n", + "Saturated value: 0.9452\n", + "Final response: 26450.0050\n", + "Raw spend: 26783.013215238745\n", + "After adstock: 26783.18968582698\n", + "After hill transform: 0.9452374908820802\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,619.77\n", + "Adstocked value: 35,620.99\n", + "Saturated value: 0.0097\n", + "Final response: 5237.6466\n", + "Raw spend: 35619.76649561966\n", + "After adstock: 35620.98871784188\n", + "After hill transform: 0.009696886834008656\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,479.24\n", + "Adstocked value: 187,479.57\n", + "Saturated value: 0.5226\n", + "Final response: 74681.6669\n", + "Raw spend: 187479.2388231251\n", + "After adstock: 187479.57215645845\n", + "After hill transform: 0.5225871483324176\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,184.38\n", + "Adstocked value: 60,184.71\n", + "Saturated value: 0.9287\n", + "Final response: 62385.2049\n", + "Raw spend: 60184.37664521231\n", + "After adstock: 60184.709978545645\n", + "After hill transform: 0.9286893607804929\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,738.94\n", + "Adstocked value: 26,739.12\n", + "Saturated value: 0.9450\n", + "Final response: 26443.3716\n", + "Raw spend: 26738.94484970989\n", + "After adstock: 26739.121320298123\n", + "After hill transform: 0.945000435379494\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,619.77\n", + "Adstocked value: 35,620.99\n", + "Saturated value: 0.0097\n", + "Final response: 5237.6466\n", + "Raw spend: 35619.76649561966\n", + "After adstock: 35620.98871784188\n", + "After hill transform: 0.009696886834008656\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,479.24\n", + "Adstocked value: 187,479.57\n", + "Saturated value: 0.5226\n", + "Final response: 74681.6669\n", + "Raw spend: 187479.2388231251\n", + "After adstock: 187479.57215645845\n", + "After hill transform: 0.5225871483324176\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,184.38\n", + "Adstocked value: 60,184.71\n", + "Saturated value: 0.9287\n", + "Final response: 62385.2049\n", + "Raw spend: 60184.37664521231\n", + "After adstock: 60184.709978545645\n", + "After hill transform: 0.9286893607804929\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,738.94\n", + "Adstocked value: 26,739.12\n", + "Saturated value: 0.9450\n", + "Final response: 26443.3716\n", + "Raw spend: 26738.94484970989\n", + "After adstock: 26739.121320298123\n", + "After hill transform: 0.945000435379494\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,619.77\n", + "Adstocked value: 35,620.99\n", + "Saturated value: 0.0097\n", + "Final response: 5237.6466\n", + "Raw spend: 35619.76649563456\n", + "After adstock: 35620.98871785678\n", + "After hill transform: 0.009696886834020693\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,479.24\n", + "Adstocked value: 187,479.57\n", + "Saturated value: 0.5226\n", + "Final response: 74681.6669\n", + "Raw spend: 187479.2388231251\n", + "After adstock: 187479.57215645845\n", + "After hill transform: 0.5225871483324176\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,184.38\n", + "Adstocked value: 60,184.71\n", + "Saturated value: 0.9287\n", + "Final response: 62385.2049\n", + "Raw spend: 60184.37664521231\n", + "After adstock: 60184.709978545645\n", + "After hill transform: 0.9286893607804929\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,738.94\n", + "Adstocked value: 26,739.12\n", + "Saturated value: 0.9450\n", + "Final response: 26443.3716\n", + "Raw spend: 26738.94484970989\n", + "After adstock: 26739.121320298123\n", + "After hill transform: 0.945000435379494\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,619.77\n", + "Adstocked value: 35,620.99\n", + "Saturated value: 0.0097\n", + "Final response: 5237.6466\n", + "Raw spend: 35619.76649561966\n", + "After adstock: 35620.98871784188\n", + "After hill transform: 0.009696886834008656\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,479.24\n", + "Adstocked value: 187,479.57\n", + "Saturated value: 0.5226\n", + "Final response: 74681.6669\n", + "Raw spend: 187479.23882314\n", + "After adstock: 187479.57215647335\n", + "After hill transform: 0.5225871483324293\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,184.38\n", + "Adstocked value: 60,184.71\n", + "Saturated value: 0.9287\n", + "Final response: 62385.2049\n", + "Raw spend: 60184.37664521231\n", + "After adstock: 60184.709978545645\n", + "After hill transform: 0.9286893607804929\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,738.94\n", + "Adstocked value: 26,739.12\n", + "Saturated value: 0.9450\n", + "Final response: 26443.3716\n", + "Raw spend: 26738.94484970989\n", + "After adstock: 26739.121320298123\n", + "After hill transform: 0.945000435379494\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,619.77\n", + "Adstocked value: 35,620.99\n", + "Saturated value: 0.0097\n", + "Final response: 5237.6466\n", + "Raw spend: 35619.76649561966\n", + "After adstock: 35620.98871784188\n", + "After hill transform: 0.009696886834008656\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,479.24\n", + "Adstocked value: 187,479.57\n", + "Saturated value: 0.5226\n", + "Final response: 74681.6669\n", + "Raw spend: 187479.2388231251\n", + "After adstock: 187479.57215645845\n", + "After hill transform: 0.5225871483324176\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,184.38\n", + "Adstocked value: 60,184.71\n", + "Saturated value: 0.9287\n", + "Final response: 62385.2049\n", + "Raw spend: 60184.37664522721\n", + "After adstock: 60184.709978560546\n", + "After hill transform: 0.9286893607805361\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,738.94\n", + "Adstocked value: 26,739.12\n", + "Saturated value: 0.9450\n", + "Final response: 26443.3716\n", + "Raw spend: 26738.94484970989\n", + "After adstock: 26739.121320298123\n", + "After hill transform: 0.945000435379494\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,619.77\n", + "Adstocked value: 35,620.99\n", + "Saturated value: 0.0097\n", + "Final response: 5237.6466\n", + "Raw spend: 35619.76649561966\n", + "After adstock: 35620.98871784188\n", + "After hill transform: 0.009696886834008656\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,479.24\n", + "Adstocked value: 187,479.57\n", + "Saturated value: 0.5226\n", + "Final response: 74681.6669\n", + "Raw spend: 187479.2388231251\n", + "After adstock: 187479.57215645845\n", + "After hill transform: 0.5225871483324176\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,184.38\n", + "Adstocked value: 60,184.71\n", + "Saturated value: 0.9287\n", + "Final response: 62385.2049\n", + "Raw spend: 60184.37664521231\n", + "After adstock: 60184.709978545645\n", + "After hill transform: 0.9286893607804929\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,738.94\n", + "Adstocked value: 26,739.12\n", + "Saturated value: 0.9450\n", + "Final response: 26443.3716\n", + "Raw spend: 26738.94484972479\n", + "After adstock: 26739.121320313025\n", + "After hill transform: 0.9450004353795743\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,619.77\n", + "Adstocked value: 35,620.99\n", + "Saturated value: 0.0097\n", + "Final response: 5237.6466\n", + "Raw spend: 35619.76649561966\n", + "After adstock: 35620.98871784188\n", + "After hill transform: 0.009696886834008656\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,479.24\n", + "Adstocked value: 187,479.57\n", + "Saturated value: 0.5226\n", + "Final response: 74681.6669\n", + "Raw spend: 187479.2388231251\n", + "After adstock: 187479.57215645845\n", + "After hill transform: 0.5225871483324176\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,184.38\n", + "Adstocked value: 60,184.71\n", + "Saturated value: 0.9287\n", + "Final response: 62385.2049\n", + "Raw spend: 60184.37664521231\n", + "After adstock: 60184.709978545645\n", + "After hill transform: 0.9286893607804929\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,738.94\n", + "Adstocked value: 26,739.12\n", + "Saturated value: 0.9450\n", + "Final response: 26443.3716\n", + "Raw spend: 26738.94484970989\n", + "After adstock: 26739.121320298123\n", + "After hill transform: 0.945000435379494\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,619.77\n", + "Adstocked value: 35,620.99\n", + "Saturated value: 0.0097\n", + "Final response: 5237.6466\n", + "Raw spend: 35619.76649563456\n", + "After adstock: 35620.98871785678\n", + "After hill transform: 0.009696886834020693\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,479.24\n", + "Adstocked value: 187,479.57\n", + "Saturated value: 0.5226\n", + "Final response: 74681.6669\n", + "Raw spend: 187479.2388231251\n", + "After adstock: 187479.57215645845\n", + "After hill transform: 0.5225871483324176\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,184.38\n", + "Adstocked value: 60,184.71\n", + "Saturated value: 0.9287\n", + "Final response: 62385.2049\n", + "Raw spend: 60184.37664521231\n", + "After adstock: 60184.709978545645\n", + "After hill transform: 0.9286893607804929\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,738.94\n", + "Adstocked value: 26,739.12\n", + "Saturated value: 0.9450\n", + "Final response: 26443.3716\n", + "Raw spend: 26738.94484970989\n", + "After adstock: 26739.121320298123\n", + "After hill transform: 0.945000435379494\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,619.77\n", + "Adstocked value: 35,620.99\n", + "Saturated value: 0.0097\n", + "Final response: 5237.6466\n", + "Raw spend: 35619.76649561966\n", + "After adstock: 35620.98871784188\n", + "After hill transform: 0.009696886834008656\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,479.24\n", + "Adstocked value: 187,479.57\n", + "Saturated value: 0.5226\n", + "Final response: 74681.6669\n", + "Raw spend: 187479.23882314\n", + "After adstock: 187479.57215647335\n", + "After hill transform: 0.5225871483324293\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,184.38\n", + "Adstocked value: 60,184.71\n", + "Saturated value: 0.9287\n", + "Final response: 62385.2049\n", + "Raw spend: 60184.37664521231\n", + "After adstock: 60184.709978545645\n", + "After hill transform: 0.9286893607804929\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,738.94\n", + "Adstocked value: 26,739.12\n", + "Saturated value: 0.9450\n", + "Final response: 26443.3716\n", + "Raw spend: 26738.94484970989\n", + "After adstock: 26739.121320298123\n", + "After hill transform: 0.945000435379494\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,619.77\n", + "Adstocked value: 35,620.99\n", + "Saturated value: 0.0097\n", + "Final response: 5237.6466\n", + "Raw spend: 35619.76649561966\n", + "After adstock: 35620.98871784188\n", + "After hill transform: 0.009696886834008656\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,479.24\n", + "Adstocked value: 187,479.57\n", + "Saturated value: 0.5226\n", + "Final response: 74681.6669\n", + "Raw spend: 187479.2388231251\n", + "After adstock: 187479.57215645845\n", + "After hill transform: 0.5225871483324176\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,184.38\n", + "Adstocked value: 60,184.71\n", + "Saturated value: 0.9287\n", + "Final response: 62385.2049\n", + "Raw spend: 60184.37664522721\n", + "After adstock: 60184.709978560546\n", + "After hill transform: 0.9286893607805361\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,738.94\n", + "Adstocked value: 26,739.12\n", + "Saturated value: 0.9450\n", + "Final response: 26443.3716\n", + "Raw spend: 26738.94484970989\n", + "After adstock: 26739.121320298123\n", + "After hill transform: 0.945000435379494\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,619.77\n", + "Adstocked value: 35,620.99\n", + "Saturated value: 0.0097\n", + "Final response: 5237.6466\n", + "Raw spend: 35619.76649561966\n", + "After adstock: 35620.98871784188\n", + "After hill transform: 0.009696886834008656\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,479.24\n", + "Adstocked value: 187,479.57\n", + "Saturated value: 0.5226\n", + "Final response: 74681.6669\n", + "Raw spend: 187479.2388231251\n", + "After adstock: 187479.57215645845\n", + "After hill transform: 0.5225871483324176\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,184.38\n", + "Adstocked value: 60,184.71\n", + "Saturated value: 0.9287\n", + "Final response: 62385.2049\n", + "Raw spend: 60184.37664521231\n", + "After adstock: 60184.709978545645\n", + "After hill transform: 0.9286893607804929\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,738.94\n", + "Adstocked value: 26,739.12\n", + "Saturated value: 0.9450\n", + "Final response: 26443.3716\n", + "Raw spend: 26738.94484972479\n", + "After adstock: 26739.121320313025\n", + "After hill transform: 0.9450004353795743\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,708.01\n", + "Adstocked value: 35,709.23\n", + "Saturated value: 0.0098\n", + "Final response: 5276.2422\n", + "Raw spend: 35708.00666511651\n", + "After adstock: 35709.22888733873\n", + "After hill transform: 0.009768342054481238\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,553.80\n", + "Adstocked value: 187,554.13\n", + "Saturated value: 0.5226\n", + "Final response: 74689.9809\n", + "Raw spend: 187553.7970734956\n", + "After adstock: 187554.13040682895\n", + "After hill transform: 0.5226453260812232\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,089.43\n", + "Adstocked value: 60,089.76\n", + "Saturated value: 0.9284\n", + "Final response: 62366.6813\n", + "Raw spend: 60089.4299156513\n", + "After adstock: 60089.76324898464\n", + "After hill transform: 0.9284136122173364\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,699.24\n", + "Adstocked value: 26,699.42\n", + "Saturated value: 0.9448\n", + "Final response: 26437.3624\n", + "Raw spend: 26699.239806452468\n", + "After adstock: 26699.416277040702\n", + "After hill transform: 0.9447856872820978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,708.01\n", + "Adstocked value: 35,709.23\n", + "Saturated value: 0.0098\n", + "Final response: 5276.2422\n", + "Raw spend: 35708.00666511651\n", + "After adstock: 35709.22888733873\n", + "After hill transform: 0.009768342054481238\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,553.80\n", + "Adstocked value: 187,554.13\n", + "Saturated value: 0.5226\n", + "Final response: 74689.9809\n", + "Raw spend: 187553.7970734956\n", + "After adstock: 187554.13040682895\n", + "After hill transform: 0.5226453260812232\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,089.43\n", + "Adstocked value: 60,089.76\n", + "Saturated value: 0.9284\n", + "Final response: 62366.6813\n", + "Raw spend: 60089.4299156513\n", + "After adstock: 60089.76324898464\n", + "After hill transform: 0.9284136122173364\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,699.24\n", + "Adstocked value: 26,699.42\n", + "Saturated value: 0.9448\n", + "Final response: 26437.3624\n", + "Raw spend: 26699.239806452468\n", + "After adstock: 26699.416277040702\n", + "After hill transform: 0.9447856872820978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,708.01\n", + "Adstocked value: 35,709.23\n", + "Saturated value: 0.0098\n", + "Final response: 5276.2422\n", + "Raw spend: 35708.00666513141\n", + "After adstock: 35709.22888735363\n", + "After hill transform: 0.009768342054493333\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,553.80\n", + "Adstocked value: 187,554.13\n", + "Saturated value: 0.5226\n", + "Final response: 74689.9809\n", + "Raw spend: 187553.7970734956\n", + "After adstock: 187554.13040682895\n", + "After hill transform: 0.5226453260812232\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,089.43\n", + "Adstocked value: 60,089.76\n", + "Saturated value: 0.9284\n", + "Final response: 62366.6813\n", + "Raw spend: 60089.4299156513\n", + "After adstock: 60089.76324898464\n", + "After hill transform: 0.9284136122173364\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,699.24\n", + "Adstocked value: 26,699.42\n", + "Saturated value: 0.9448\n", + "Final response: 26437.3624\n", + "Raw spend: 26699.239806452468\n", + "After adstock: 26699.416277040702\n", + "After hill transform: 0.9447856872820978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,708.01\n", + "Adstocked value: 35,709.23\n", + "Saturated value: 0.0098\n", + "Final response: 5276.2422\n", + "Raw spend: 35708.00666511651\n", + "After adstock: 35709.22888733873\n", + "After hill transform: 0.009768342054481238\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,553.80\n", + "Adstocked value: 187,554.13\n", + "Saturated value: 0.5226\n", + "Final response: 74689.9809\n", + "Raw spend: 187553.7970735105\n", + "After adstock: 187554.13040684385\n", + "After hill transform: 0.5226453260812347\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,089.43\n", + "Adstocked value: 60,089.76\n", + "Saturated value: 0.9284\n", + "Final response: 62366.6813\n", + "Raw spend: 60089.4299156513\n", + "After adstock: 60089.76324898464\n", + "After hill transform: 0.9284136122173364\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,699.24\n", + "Adstocked value: 26,699.42\n", + "Saturated value: 0.9448\n", + "Final response: 26437.3624\n", + "Raw spend: 26699.239806452468\n", + "After adstock: 26699.416277040702\n", + "After hill transform: 0.9447856872820978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,708.01\n", + "Adstocked value: 35,709.23\n", + "Saturated value: 0.0098\n", + "Final response: 5276.2422\n", + "Raw spend: 35708.00666511651\n", + "After adstock: 35709.22888733873\n", + "After hill transform: 0.009768342054481238\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,553.80\n", + "Adstocked value: 187,554.13\n", + "Saturated value: 0.5226\n", + "Final response: 74689.9809\n", + "Raw spend: 187553.7970734956\n", + "After adstock: 187554.13040682895\n", + "After hill transform: 0.5226453260812232\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,089.43\n", + "Adstocked value: 60,089.76\n", + "Saturated value: 0.9284\n", + "Final response: 62366.6813\n", + "Raw spend: 60089.4299156662\n", + "After adstock: 60089.76324899954\n", + "After hill transform: 0.9284136122173798\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,699.24\n", + "Adstocked value: 26,699.42\n", + "Saturated value: 0.9448\n", + "Final response: 26437.3624\n", + "Raw spend: 26699.239806452468\n", + "After adstock: 26699.416277040702\n", + "After hill transform: 0.9447856872820978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,708.01\n", + "Adstocked value: 35,709.23\n", + "Saturated value: 0.0098\n", + "Final response: 5276.2422\n", + "Raw spend: 35708.00666511651\n", + "After adstock: 35709.22888733873\n", + "After hill transform: 0.009768342054481238\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,553.80\n", + "Adstocked value: 187,554.13\n", + "Saturated value: 0.5226\n", + "Final response: 74689.9809\n", + "Raw spend: 187553.7970734956\n", + "After adstock: 187554.13040682895\n", + "After hill transform: 0.5226453260812232\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,089.43\n", + "Adstocked value: 60,089.76\n", + "Saturated value: 0.9284\n", + "Final response: 62366.6813\n", + "Raw spend: 60089.4299156513\n", + "After adstock: 60089.76324898464\n", + "After hill transform: 0.9284136122173364\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,699.24\n", + "Adstocked value: 26,699.42\n", + "Saturated value: 0.9448\n", + "Final response: 26437.3624\n", + "Raw spend: 26699.23980646737\n", + "After adstock: 26699.416277055603\n", + "After hill transform: 0.9447856872821786\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,708.01\n", + "Adstocked value: 35,709.23\n", + "Saturated value: 0.0098\n", + "Final response: 5276.2422\n", + "Raw spend: 35708.00666511651\n", + "After adstock: 35709.22888733873\n", + "After hill transform: 0.009768342054481238\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,553.80\n", + "Adstocked value: 187,554.13\n", + "Saturated value: 0.5226\n", + "Final response: 74689.9809\n", + "Raw spend: 187553.7970734956\n", + "After adstock: 187554.13040682895\n", + "After hill transform: 0.5226453260812232\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,089.43\n", + "Adstocked value: 60,089.76\n", + "Saturated value: 0.9284\n", + "Final response: 62366.6813\n", + "Raw spend: 60089.4299156513\n", + "After adstock: 60089.76324898464\n", + "After hill transform: 0.9284136122173364\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,699.24\n", + "Adstocked value: 26,699.42\n", + "Saturated value: 0.9448\n", + "Final response: 26437.3624\n", + "Raw spend: 26699.239806452468\n", + "After adstock: 26699.416277040702\n", + "After hill transform: 0.9447856872820978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,708.01\n", + "Adstocked value: 35,709.23\n", + "Saturated value: 0.0098\n", + "Final response: 5276.2422\n", + "Raw spend: 35708.00666513141\n", + "After adstock: 35709.22888735363\n", + "After hill transform: 0.009768342054493333\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,553.80\n", + "Adstocked value: 187,554.13\n", + "Saturated value: 0.5226\n", + "Final response: 74689.9809\n", + "Raw spend: 187553.7970734956\n", + "After adstock: 187554.13040682895\n", + "After hill transform: 0.5226453260812232\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,089.43\n", + "Adstocked value: 60,089.76\n", + "Saturated value: 0.9284\n", + "Final response: 62366.6813\n", + "Raw spend: 60089.4299156513\n", + "After adstock: 60089.76324898464\n", + "After hill transform: 0.9284136122173364\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,699.24\n", + "Adstocked value: 26,699.42\n", + "Saturated value: 0.9448\n", + "Final response: 26437.3624\n", + "Raw spend: 26699.239806452468\n", + "After adstock: 26699.416277040702\n", + "After hill transform: 0.9447856872820978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,708.01\n", + "Adstocked value: 35,709.23\n", + "Saturated value: 0.0098\n", + "Final response: 5276.2422\n", + "Raw spend: 35708.00666511651\n", + "After adstock: 35709.22888733873\n", + "After hill transform: 0.009768342054481238\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,553.80\n", + "Adstocked value: 187,554.13\n", + "Saturated value: 0.5226\n", + "Final response: 74689.9809\n", + "Raw spend: 187553.7970735105\n", + "After adstock: 187554.13040684385\n", + "After hill transform: 0.5226453260812347\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,089.43\n", + "Adstocked value: 60,089.76\n", + "Saturated value: 0.9284\n", + "Final response: 62366.6813\n", + "Raw spend: 60089.4299156513\n", + "After adstock: 60089.76324898464\n", + "After hill transform: 0.9284136122173364\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,699.24\n", + "Adstocked value: 26,699.42\n", + "Saturated value: 0.9448\n", + "Final response: 26437.3624\n", + "Raw spend: 26699.239806452468\n", + "After adstock: 26699.416277040702\n", + "After hill transform: 0.9447856872820978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,708.01\n", + "Adstocked value: 35,709.23\n", + "Saturated value: 0.0098\n", + "Final response: 5276.2422\n", + "Raw spend: 35708.00666511651\n", + "After adstock: 35709.22888733873\n", + "After hill transform: 0.009768342054481238\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,553.80\n", + "Adstocked value: 187,554.13\n", + "Saturated value: 0.5226\n", + "Final response: 74689.9809\n", + "Raw spend: 187553.7970734956\n", + "After adstock: 187554.13040682895\n", + "After hill transform: 0.5226453260812232\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,089.43\n", + "Adstocked value: 60,089.76\n", + "Saturated value: 0.9284\n", + "Final response: 62366.6813\n", + "Raw spend: 60089.4299156662\n", + "After adstock: 60089.76324899954\n", + "After hill transform: 0.9284136122173798\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,699.24\n", + "Adstocked value: 26,699.42\n", + "Saturated value: 0.9448\n", + "Final response: 26437.3624\n", + "Raw spend: 26699.239806452468\n", + "After adstock: 26699.416277040702\n", + "After hill transform: 0.9447856872820978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,708.01\n", + "Adstocked value: 35,709.23\n", + "Saturated value: 0.0098\n", + "Final response: 5276.2422\n", + "Raw spend: 35708.00666511651\n", + "After adstock: 35709.22888733873\n", + "After hill transform: 0.009768342054481238\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,553.80\n", + "Adstocked value: 187,554.13\n", + "Saturated value: 0.5226\n", + "Final response: 74689.9809\n", + "Raw spend: 187553.7970734956\n", + "After adstock: 187554.13040682895\n", + "After hill transform: 0.5226453260812232\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,089.43\n", + "Adstocked value: 60,089.76\n", + "Saturated value: 0.9284\n", + "Final response: 62366.6813\n", + "Raw spend: 60089.4299156513\n", + "After adstock: 60089.76324898464\n", + "After hill transform: 0.9284136122173364\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,699.24\n", + "Adstocked value: 26,699.42\n", + "Saturated value: 0.9448\n", + "Final response: 26437.3624\n", + "Raw spend: 26699.23980646737\n", + "After adstock: 26699.416277055603\n", + "After hill transform: 0.9447856872821786\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,845.77\n", + "Adstocked value: 35,847.00\n", + "Saturated value: 0.0099\n", + "Final response: 5336.8713\n", + "Raw spend: 35845.77422446531\n", + "After adstock: 35846.99644668753\n", + "After hill transform: 0.00988058975045816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,415.71\n", + "Adstocked value: 187,416.04\n", + "Saturated value: 0.5225\n", + "Final response: 74674.5801\n", + "Raw spend: 187415.7103915147\n", + "After adstock: 187416.04372484804\n", + "After hill transform: 0.5225375584007612\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,820.08\n", + "Adstocked value: 59,820.41\n", + "Saturated value: 0.9276\n", + "Final response: 62313.6105\n", + "Raw spend: 59820.078687325906\n", + "After adstock: 59820.41202065924\n", + "After hill transform: 0.9276235804942182\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 27,033.22\n", + "Adstocked value: 27,033.40\n", + "Saturated value: 0.9466\n", + "Final response: 26486.9587\n", + "Raw spend: 27033.21940428234\n", + "After adstock: 27033.395874870574\n", + "After hill transform: 0.9465580976826979\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,845.77\n", + "Adstocked value: 35,847.00\n", + "Saturated value: 0.0099\n", + "Final response: 5336.8713\n", + "Raw spend: 35845.77422446531\n", + "After adstock: 35846.99644668753\n", + "After hill transform: 0.00988058975045816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,415.71\n", + "Adstocked value: 187,416.04\n", + "Saturated value: 0.5225\n", + "Final response: 74674.5801\n", + "Raw spend: 187415.7103915147\n", + "After adstock: 187416.04372484804\n", + "After hill transform: 0.5225375584007612\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,820.08\n", + "Adstocked value: 59,820.41\n", + "Saturated value: 0.9276\n", + "Final response: 62313.6105\n", + "Raw spend: 59820.078687325906\n", + "After adstock: 59820.41202065924\n", + "After hill transform: 0.9276235804942182\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 27,033.22\n", + "Adstocked value: 27,033.40\n", + "Saturated value: 0.9466\n", + "Final response: 26486.9587\n", + "Raw spend: 27033.21940428234\n", + "After adstock: 27033.395874870574\n", + "After hill transform: 0.9465580976826979\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,845.77\n", + "Adstocked value: 35,847.00\n", + "Saturated value: 0.0099\n", + "Final response: 5336.8713\n", + "Raw spend: 35845.774224480214\n", + "After adstock: 35846.99644670243\n", + "After hill transform: 0.009880589750470346\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,415.71\n", + "Adstocked value: 187,416.04\n", + "Saturated value: 0.5225\n", + "Final response: 74674.5801\n", + "Raw spend: 187415.7103915147\n", + "After adstock: 187416.04372484804\n", + "After hill transform: 0.5225375584007612\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,820.08\n", + "Adstocked value: 59,820.41\n", + "Saturated value: 0.9276\n", + "Final response: 62313.6105\n", + "Raw spend: 59820.078687325906\n", + "After adstock: 59820.41202065924\n", + "After hill transform: 0.9276235804942182\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 27,033.22\n", + "Adstocked value: 27,033.40\n", + "Saturated value: 0.9466\n", + "Final response: 26486.9587\n", + "Raw spend: 27033.21940428234\n", + "After adstock: 27033.395874870574\n", + "After hill transform: 0.9465580976826979\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,845.77\n", + "Adstocked value: 35,847.00\n", + "Saturated value: 0.0099\n", + "Final response: 5336.8713\n", + "Raw spend: 35845.77422446531\n", + "After adstock: 35846.99644668753\n", + "After hill transform: 0.00988058975045816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,415.71\n", + "Adstocked value: 187,416.04\n", + "Saturated value: 0.5225\n", + "Final response: 74674.5801\n", + "Raw spend: 187415.7103915296\n", + "After adstock: 187416.04372486295\n", + "After hill transform: 0.522537558400773\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,820.08\n", + "Adstocked value: 59,820.41\n", + "Saturated value: 0.9276\n", + "Final response: 62313.6105\n", + "Raw spend: 59820.078687325906\n", + "After adstock: 59820.41202065924\n", + "After hill transform: 0.9276235804942182\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 27,033.22\n", + "Adstocked value: 27,033.40\n", + "Saturated value: 0.9466\n", + "Final response: 26486.9587\n", + "Raw spend: 27033.21940428234\n", + "After adstock: 27033.395874870574\n", + "After hill transform: 0.9465580976826979\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,845.77\n", + "Adstocked value: 35,847.00\n", + "Saturated value: 0.0099\n", + "Final response: 5336.8713\n", + "Raw spend: 35845.77422446531\n", + "After adstock: 35846.99644668753\n", + "After hill transform: 0.00988058975045816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,415.71\n", + "Adstocked value: 187,416.04\n", + "Saturated value: 0.5225\n", + "Final response: 74674.5801\n", + "Raw spend: 187415.7103915147\n", + "After adstock: 187416.04372484804\n", + "After hill transform: 0.5225375584007612\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,820.08\n", + "Adstocked value: 59,820.41\n", + "Saturated value: 0.9276\n", + "Final response: 62313.6105\n", + "Raw spend: 59820.07868734081\n", + "After adstock: 59820.41202067414\n", + "After hill transform: 0.9276235804942622\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 27,033.22\n", + "Adstocked value: 27,033.40\n", + "Saturated value: 0.9466\n", + "Final response: 26486.9587\n", + "Raw spend: 27033.21940428234\n", + "After adstock: 27033.395874870574\n", + "After hill transform: 0.9465580976826979\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,845.77\n", + "Adstocked value: 35,847.00\n", + "Saturated value: 0.0099\n", + "Final response: 5336.8713\n", + "Raw spend: 35845.77422446531\n", + "After adstock: 35846.99644668753\n", + "After hill transform: 0.00988058975045816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,415.71\n", + "Adstocked value: 187,416.04\n", + "Saturated value: 0.5225\n", + "Final response: 74674.5801\n", + "Raw spend: 187415.7103915147\n", + "After adstock: 187416.04372484804\n", + "After hill transform: 0.5225375584007612\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,820.08\n", + "Adstocked value: 59,820.41\n", + "Saturated value: 0.9276\n", + "Final response: 62313.6105\n", + "Raw spend: 59820.078687325906\n", + "After adstock: 59820.41202065924\n", + "After hill transform: 0.9276235804942182\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 27,033.22\n", + "Adstocked value: 27,033.40\n", + "Saturated value: 0.9466\n", + "Final response: 26486.9587\n", + "Raw spend: 27033.21940429724\n", + "After adstock: 27033.395874885475\n", + "After hill transform: 0.9465580976827753\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,845.77\n", + "Adstocked value: 35,847.00\n", + "Saturated value: 0.0099\n", + "Final response: 5336.8713\n", + "Raw spend: 35845.77422446531\n", + "After adstock: 35846.99644668753\n", + "After hill transform: 0.00988058975045816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,415.71\n", + "Adstocked value: 187,416.04\n", + "Saturated value: 0.5225\n", + "Final response: 74674.5801\n", + "Raw spend: 187415.7103915147\n", + "After adstock: 187416.04372484804\n", + "After hill transform: 0.5225375584007612\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,820.08\n", + "Adstocked value: 59,820.41\n", + "Saturated value: 0.9276\n", + "Final response: 62313.6105\n", + "Raw spend: 59820.078687325906\n", + "After adstock: 59820.41202065924\n", + "After hill transform: 0.9276235804942182\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 27,033.22\n", + "Adstocked value: 27,033.40\n", + "Saturated value: 0.9466\n", + "Final response: 26486.9587\n", + "Raw spend: 27033.21940428234\n", + "After adstock: 27033.395874870574\n", + "After hill transform: 0.9465580976826979\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,845.77\n", + "Adstocked value: 35,847.00\n", + "Saturated value: 0.0099\n", + "Final response: 5336.8713\n", + "Raw spend: 35845.774224480214\n", + "After adstock: 35846.99644670243\n", + "After hill transform: 0.009880589750470346\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,415.71\n", + "Adstocked value: 187,416.04\n", + "Saturated value: 0.5225\n", + "Final response: 74674.5801\n", + "Raw spend: 187415.7103915147\n", + "After adstock: 187416.04372484804\n", + "After hill transform: 0.5225375584007612\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,820.08\n", + "Adstocked value: 59,820.41\n", + "Saturated value: 0.9276\n", + "Final response: 62313.6105\n", + "Raw spend: 59820.078687325906\n", + "After adstock: 59820.41202065924\n", + "After hill transform: 0.9276235804942182\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 27,033.22\n", + "Adstocked value: 27,033.40\n", + "Saturated value: 0.9466\n", + "Final response: 26486.9587\n", + "Raw spend: 27033.21940428234\n", + "After adstock: 27033.395874870574\n", + "After hill transform: 0.9465580976826979\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,845.77\n", + "Adstocked value: 35,847.00\n", + "Saturated value: 0.0099\n", + "Final response: 5336.8713\n", + "Raw spend: 35845.77422446531\n", + "After adstock: 35846.99644668753\n", + "After hill transform: 0.00988058975045816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,415.71\n", + "Adstocked value: 187,416.04\n", + "Saturated value: 0.5225\n", + "Final response: 74674.5801\n", + "Raw spend: 187415.7103915296\n", + "After adstock: 187416.04372486295\n", + "After hill transform: 0.522537558400773\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,820.08\n", + "Adstocked value: 59,820.41\n", + "Saturated value: 0.9276\n", + "Final response: 62313.6105\n", + "Raw spend: 59820.078687325906\n", + "After adstock: 59820.41202065924\n", + "After hill transform: 0.9276235804942182\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 27,033.22\n", + "Adstocked value: 27,033.40\n", + "Saturated value: 0.9466\n", + "Final response: 26486.9587\n", + "Raw spend: 27033.21940428234\n", + "After adstock: 27033.395874870574\n", + "After hill transform: 0.9465580976826979\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,845.77\n", + "Adstocked value: 35,847.00\n", + "Saturated value: 0.0099\n", + "Final response: 5336.8713\n", + "Raw spend: 35845.77422446531\n", + "After adstock: 35846.99644668753\n", + "After hill transform: 0.00988058975045816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,415.71\n", + "Adstocked value: 187,416.04\n", + "Saturated value: 0.5225\n", + "Final response: 74674.5801\n", + "Raw spend: 187415.7103915147\n", + "After adstock: 187416.04372484804\n", + "After hill transform: 0.5225375584007612\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,820.08\n", + "Adstocked value: 59,820.41\n", + "Saturated value: 0.9276\n", + "Final response: 62313.6105\n", + "Raw spend: 59820.07868734081\n", + "After adstock: 59820.41202067414\n", + "After hill transform: 0.9276235804942622\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 27,033.22\n", + "Adstocked value: 27,033.40\n", + "Saturated value: 0.9466\n", + "Final response: 26486.9587\n", + "Raw spend: 27033.21940428234\n", + "After adstock: 27033.395874870574\n", + "After hill transform: 0.9465580976826979\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 35,845.77\n", + "Adstocked value: 35,847.00\n", + "Saturated value: 0.0099\n", + "Final response: 5336.8713\n", + "Raw spend: 35845.77422446531\n", + "After adstock: 35846.99644668753\n", + "After hill transform: 0.00988058975045816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,415.71\n", + "Adstocked value: 187,416.04\n", + "Saturated value: 0.5225\n", + "Final response: 74674.5801\n", + "Raw spend: 187415.7103915147\n", + "After adstock: 187416.04372484804\n", + "After hill transform: 0.5225375584007612\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,820.08\n", + "Adstocked value: 59,820.41\n", + "Saturated value: 0.9276\n", + "Final response: 62313.6105\n", + "Raw spend: 59820.078687325906\n", + "After adstock: 59820.41202065924\n", + "After hill transform: 0.9276235804942182\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 27,033.22\n", + "Adstocked value: 27,033.40\n", + "Saturated value: 0.9466\n", + "Final response: 26486.9587\n", + "Raw spend: 27033.21940429724\n", + "After adstock: 27033.395874885475\n", + "After hill transform: 0.9465580976827753\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 36,538.34\n", + "Adstocked value: 36,539.56\n", + "Saturated value: 0.0105\n", + "Final response: 5648.5521\n", + "Raw spend: 36538.340730538046\n", + "After adstock: 36539.562952760265\n", + "After hill transform: 0.010457630195461974\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 186,925.00\n", + "Adstocked value: 186,925.34\n", + "Saturated value: 0.5222\n", + "Final response: 74619.7571\n", + "Raw spend: 186925.00346115115\n", + "After adstock: 186925.3367944845\n", + "After hill transform: 0.5221539330948461\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,547.01\n", + "Adstocked value: 58,547.34\n", + "Saturated value: 0.9237\n", + "Final response: 62051.9419\n", + "Raw spend: 58547.006704145264\n", + "After adstock: 58547.3400374786\n", + "After hill transform: 0.9237282833702639\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 28,411.47\n", + "Adstocked value: 28,411.64\n", + "Saturated value: 0.9531\n", + "Final response: 26670.6958\n", + "Raw spend: 28411.46800129393\n", + "After adstock: 28411.644471882166\n", + "After hill transform: 0.9531242663417168\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 36,538.34\n", + "Adstocked value: 36,539.56\n", + "Saturated value: 0.0105\n", + "Final response: 5648.5521\n", + "Raw spend: 36538.340730538046\n", + "After adstock: 36539.562952760265\n", + "After hill transform: 0.010457630195461974\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 186,925.00\n", + "Adstocked value: 186,925.34\n", + "Saturated value: 0.5222\n", + "Final response: 74619.7571\n", + "Raw spend: 186925.00346115115\n", + "After adstock: 186925.3367944845\n", + "After hill transform: 0.5221539330948461\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,547.01\n", + "Adstocked value: 58,547.34\n", + "Saturated value: 0.9237\n", + "Final response: 62051.9419\n", + "Raw spend: 58547.006704145264\n", + "After adstock: 58547.3400374786\n", + "After hill transform: 0.9237282833702639\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 28,411.47\n", + "Adstocked value: 28,411.64\n", + "Saturated value: 0.9531\n", + "Final response: 26670.6958\n", + "Raw spend: 28411.46800129393\n", + "After adstock: 28411.644471882166\n", + "After hill transform: 0.9531242663417168\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 36,538.34\n", + "Adstocked value: 36,539.56\n", + "Saturated value: 0.0105\n", + "Final response: 5648.5521\n", + "Raw spend: 36538.34073055295\n", + "After adstock: 36539.562952775166\n", + "After hill transform: 0.010457630195474622\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 186,925.00\n", + "Adstocked value: 186,925.34\n", + "Saturated value: 0.5222\n", + "Final response: 74619.7571\n", + "Raw spend: 186925.00346115115\n", + "After adstock: 186925.3367944845\n", + "After hill transform: 0.5221539330948461\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,547.01\n", + "Adstocked value: 58,547.34\n", + "Saturated value: 0.9237\n", + "Final response: 62051.9419\n", + "Raw spend: 58547.006704145264\n", + "After adstock: 58547.3400374786\n", + "After hill transform: 0.9237282833702639\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 28,411.47\n", + "Adstocked value: 28,411.64\n", + "Saturated value: 0.9531\n", + "Final response: 26670.6958\n", + "Raw spend: 28411.46800129393\n", + "After adstock: 28411.644471882166\n", + "After hill transform: 0.9531242663417168\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 36,538.34\n", + "Adstocked value: 36,539.56\n", + "Saturated value: 0.0105\n", + "Final response: 5648.5521\n", + "Raw spend: 36538.340730538046\n", + "After adstock: 36539.562952760265\n", + "After hill transform: 0.010457630195461974\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 186,925.00\n", + "Adstocked value: 186,925.34\n", + "Saturated value: 0.5222\n", + "Final response: 74619.7571\n", + "Raw spend: 186925.00346116605\n", + "After adstock: 186925.3367944994\n", + "After hill transform: 0.5221539330948579\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,547.01\n", + "Adstocked value: 58,547.34\n", + "Saturated value: 0.9237\n", + "Final response: 62051.9419\n", + "Raw spend: 58547.006704145264\n", + "After adstock: 58547.3400374786\n", + "After hill transform: 0.9237282833702639\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 28,411.47\n", + "Adstocked value: 28,411.64\n", + "Saturated value: 0.9531\n", + "Final response: 26670.6958\n", + "Raw spend: 28411.46800129393\n", + "After adstock: 28411.644471882166\n", + "After hill transform: 0.9531242663417168\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 36,538.34\n", + "Adstocked value: 36,539.56\n", + "Saturated value: 0.0105\n", + "Final response: 5648.5521\n", + "Raw spend: 36538.340730538046\n", + "After adstock: 36539.562952760265\n", + "After hill transform: 0.010457630195461974\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 186,925.00\n", + "Adstocked value: 186,925.34\n", + "Saturated value: 0.5222\n", + "Final response: 74619.7571\n", + "Raw spend: 186925.00346115115\n", + "After adstock: 186925.3367944845\n", + "After hill transform: 0.5221539330948461\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,547.01\n", + "Adstocked value: 58,547.34\n", + "Saturated value: 0.9237\n", + "Final response: 62051.9419\n", + "Raw spend: 58547.006704160165\n", + "After adstock: 58547.3400374935\n", + "After hill transform: 0.9237282833703112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 28,411.47\n", + "Adstocked value: 28,411.64\n", + "Saturated value: 0.9531\n", + "Final response: 26670.6958\n", + "Raw spend: 28411.46800129393\n", + "After adstock: 28411.644471882166\n", + "After hill transform: 0.9531242663417168\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 36,538.34\n", + "Adstocked value: 36,539.56\n", + "Saturated value: 0.0105\n", + "Final response: 5648.5521\n", + "Raw spend: 36538.340730538046\n", + "After adstock: 36539.562952760265\n", + "After hill transform: 0.010457630195461974\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 186,925.00\n", + "Adstocked value: 186,925.34\n", + "Saturated value: 0.5222\n", + "Final response: 74619.7571\n", + "Raw spend: 186925.00346115115\n", + "After adstock: 186925.3367944845\n", + "After hill transform: 0.5221539330948461\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,547.01\n", + "Adstocked value: 58,547.34\n", + "Saturated value: 0.9237\n", + "Final response: 62051.9419\n", + "Raw spend: 58547.006704145264\n", + "After adstock: 58547.3400374786\n", + "After hill transform: 0.9237282833702639\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 28,411.47\n", + "Adstocked value: 28,411.64\n", + "Saturated value: 0.9531\n", + "Final response: 26670.6958\n", + "Raw spend: 28411.468001308833\n", + "After adstock: 28411.644471897067\n", + "After hill transform: 0.9531242663417818\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 36,538.34\n", + "Adstocked value: 36,539.56\n", + "Saturated value: 0.0105\n", + "Final response: 5648.5521\n", + "Raw spend: 36538.340730538046\n", + "After adstock: 36539.562952760265\n", + "After hill transform: 0.010457630195461974\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 186,925.00\n", + "Adstocked value: 186,925.34\n", + "Saturated value: 0.5222\n", + "Final response: 74619.7571\n", + "Raw spend: 186925.00346115115\n", + "After adstock: 186925.3367944845\n", + "After hill transform: 0.5221539330948461\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,547.01\n", + "Adstocked value: 58,547.34\n", + "Saturated value: 0.9237\n", + "Final response: 62051.9419\n", + "Raw spend: 58547.006704145264\n", + "After adstock: 58547.3400374786\n", + "After hill transform: 0.9237282833702639\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 28,411.47\n", + "Adstocked value: 28,411.64\n", + "Saturated value: 0.9531\n", + "Final response: 26670.6958\n", + "Raw spend: 28411.46800129393\n", + "After adstock: 28411.644471882166\n", + "After hill transform: 0.9531242663417168\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 36,538.34\n", + "Adstocked value: 36,539.56\n", + "Saturated value: 0.0105\n", + "Final response: 5648.5521\n", + "Raw spend: 36538.34073055295\n", + "After adstock: 36539.562952775166\n", + "After hill transform: 0.010457630195474622\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 186,925.00\n", + "Adstocked value: 186,925.34\n", + "Saturated value: 0.5222\n", + "Final response: 74619.7571\n", + "Raw spend: 186925.00346115115\n", + "After adstock: 186925.3367944845\n", + "After hill transform: 0.5221539330948461\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,547.01\n", + "Adstocked value: 58,547.34\n", + "Saturated value: 0.9237\n", + "Final response: 62051.9419\n", + "Raw spend: 58547.006704145264\n", + "After adstock: 58547.3400374786\n", + "After hill transform: 0.9237282833702639\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 28,411.47\n", + "Adstocked value: 28,411.64\n", + "Saturated value: 0.9531\n", + "Final response: 26670.6958\n", + "Raw spend: 28411.46800129393\n", + "After adstock: 28411.644471882166\n", + "After hill transform: 0.9531242663417168\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 36,538.34\n", + "Adstocked value: 36,539.56\n", + "Saturated value: 0.0105\n", + "Final response: 5648.5521\n", + "Raw spend: 36538.340730538046\n", + "After adstock: 36539.562952760265\n", + "After hill transform: 0.010457630195461974\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 186,925.00\n", + "Adstocked value: 186,925.34\n", + "Saturated value: 0.5222\n", + "Final response: 74619.7571\n", + "Raw spend: 186925.00346116605\n", + "After adstock: 186925.3367944994\n", + "After hill transform: 0.5221539330948579\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,547.01\n", + "Adstocked value: 58,547.34\n", + "Saturated value: 0.9237\n", + "Final response: 62051.9419\n", + "Raw spend: 58547.006704145264\n", + "After adstock: 58547.3400374786\n", + "After hill transform: 0.9237282833702639\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 28,411.47\n", + "Adstocked value: 28,411.64\n", + "Saturated value: 0.9531\n", + "Final response: 26670.6958\n", + "Raw spend: 28411.46800129393\n", + "After adstock: 28411.644471882166\n", + "After hill transform: 0.9531242663417168\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 36,538.34\n", + "Adstocked value: 36,539.56\n", + "Saturated value: 0.0105\n", + "Final response: 5648.5521\n", + "Raw spend: 36538.340730538046\n", + "After adstock: 36539.562952760265\n", + "After hill transform: 0.010457630195461974\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 186,925.00\n", + "Adstocked value: 186,925.34\n", + "Saturated value: 0.5222\n", + "Final response: 74619.7571\n", + "Raw spend: 186925.00346115115\n", + "After adstock: 186925.3367944845\n", + "After hill transform: 0.5221539330948461\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,547.01\n", + "Adstocked value: 58,547.34\n", + "Saturated value: 0.9237\n", + "Final response: 62051.9419\n", + "Raw spend: 58547.006704160165\n", + "After adstock: 58547.3400374935\n", + "After hill transform: 0.9237282833703112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 28,411.47\n", + "Adstocked value: 28,411.64\n", + "Saturated value: 0.9531\n", + "Final response: 26670.6958\n", + "Raw spend: 28411.46800129393\n", + "After adstock: 28411.644471882166\n", + "After hill transform: 0.9531242663417168\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 36,538.34\n", + "Adstocked value: 36,539.56\n", + "Saturated value: 0.0105\n", + "Final response: 5648.5521\n", + "Raw spend: 36538.340730538046\n", + "After adstock: 36539.562952760265\n", + "After hill transform: 0.010457630195461974\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 186,925.00\n", + "Adstocked value: 186,925.34\n", + "Saturated value: 0.5222\n", + "Final response: 74619.7571\n", + "Raw spend: 186925.00346115115\n", + "After adstock: 186925.3367944845\n", + "After hill transform: 0.5221539330948461\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,547.01\n", + "Adstocked value: 58,547.34\n", + "Saturated value: 0.9237\n", + "Final response: 62051.9419\n", + "Raw spend: 58547.006704145264\n", + "After adstock: 58547.3400374786\n", + "After hill transform: 0.9237282833702639\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 28,411.47\n", + "Adstocked value: 28,411.64\n", + "Saturated value: 0.9531\n", + "Final response: 26670.6958\n", + "Raw spend: 28411.468001308833\n", + "After adstock: 28411.644471897067\n", + "After hill transform: 0.9531242663417818\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 39,696.15\n", + "Adstocked value: 39,697.37\n", + "Saturated value: 0.0134\n", + "Final response: 7219.9098\n", + "Raw spend: 39696.14812180771\n", + "After adstock: 39697.37034402993\n", + "After hill transform: 0.013366814129647374\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 185,154.41\n", + "Adstocked value: 185,154.74\n", + "Saturated value: 0.5208\n", + "Final response: 74420.7073\n", + "Raw spend: 185154.40752312687\n", + "After adstock: 185154.7408564602\n", + "After hill transform: 0.5207610764272786\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 52,957.52\n", + "Adstocked value: 52,957.85\n", + "Saturated value: 0.9029\n", + "Final response: 60653.3582\n", + "Raw spend: 52957.51946177653\n", + "After adstock: 52957.852795109866\n", + "After hill transform: 0.9029084468769317\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 33,977.46\n", + "Adstocked value: 33,977.64\n", + "Saturated value: 0.9709\n", + "Final response: 27169.1161\n", + "Raw spend: 33977.45986283464\n", + "After adstock: 33977.63633342288\n", + "After hill transform: 0.970936194437426\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 39,696.15\n", + "Adstocked value: 39,697.37\n", + "Saturated value: 0.0134\n", + "Final response: 7219.9098\n", + "Raw spend: 39696.14812180771\n", + "After adstock: 39697.37034402993\n", + "After hill transform: 0.013366814129647374\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 185,154.41\n", + "Adstocked value: 185,154.74\n", + "Saturated value: 0.5208\n", + "Final response: 74420.7073\n", + "Raw spend: 185154.40752312687\n", + "After adstock: 185154.7408564602\n", + "After hill transform: 0.5207610764272786\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 52,957.52\n", + "Adstocked value: 52,957.85\n", + "Saturated value: 0.9029\n", + "Final response: 60653.3582\n", + "Raw spend: 52957.51946177653\n", + "After adstock: 52957.852795109866\n", + "After hill transform: 0.9029084468769317\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 33,977.46\n", + "Adstocked value: 33,977.64\n", + "Saturated value: 0.9709\n", + "Final response: 27169.1161\n", + "Raw spend: 33977.45986283464\n", + "After adstock: 33977.63633342288\n", + "After hill transform: 0.970936194437426\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 37,671.95\n", + "Adstocked value: 37,673.17\n", + "Saturated value: 0.0114\n", + "Final response: 6183.9137\n", + "Raw spend: 37671.94696392147\n", + "After adstock: 37673.16918614369\n", + "After hill transform: 0.011448789253154481\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 186,289.39\n", + "Adstocked value: 186,289.72\n", + "Saturated value: 0.5217\n", + "Final response: 74548.5245\n", + "Raw spend: 186289.38565947747\n", + "After adstock: 186289.7189928108\n", + "After hill transform: 0.5216554804366382\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 56,540.46\n", + "Adstocked value: 56,540.80\n", + "Saturated value: 0.9170\n", + "Final response: 61600.1865\n", + "Raw spend: 56540.46330416331\n", + "After adstock: 56540.79663749665\n", + "After hill transform: 0.9170032842936369\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,409.58\n", + "Adstocked value: 30,409.75\n", + "Saturated value: 0.9609\n", + "Final response: 26887.3569\n", + "Raw spend: 30409.57690643113\n", + "After adstock: 30409.753377019366\n", + "After hill transform: 0.9608670323804194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 37,671.95\n", + "Adstocked value: 37,673.17\n", + "Saturated value: 0.0114\n", + "Final response: 6183.9137\n", + "Raw spend: 37671.94696392147\n", + "After adstock: 37673.16918614369\n", + "After hill transform: 0.011448789253154481\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 186,289.39\n", + "Adstocked value: 186,289.72\n", + "Saturated value: 0.5217\n", + "Final response: 74548.5245\n", + "Raw spend: 186289.38565947747\n", + "After adstock: 186289.7189928108\n", + "After hill transform: 0.5216554804366382\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 56,540.46\n", + "Adstocked value: 56,540.80\n", + "Saturated value: 0.9170\n", + "Final response: 61600.1865\n", + "Raw spend: 56540.46330416331\n", + "After adstock: 56540.79663749665\n", + "After hill transform: 0.9170032842936369\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,409.58\n", + "Adstocked value: 30,409.75\n", + "Saturated value: 0.9609\n", + "Final response: 26887.3569\n", + "Raw spend: 30409.57690643113\n", + "After adstock: 30409.753377019366\n", + "After hill transform: 0.9608670323804194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 37,671.95\n", + "Adstocked value: 37,673.17\n", + "Saturated value: 0.0114\n", + "Final response: 6183.9137\n", + "Raw spend: 37671.946963936374\n", + "After adstock: 37673.16918615859\n", + "After hill transform: 0.011448789253167897\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 186,289.39\n", + "Adstocked value: 186,289.72\n", + "Saturated value: 0.5217\n", + "Final response: 74548.5245\n", + "Raw spend: 186289.38565947747\n", + "After adstock: 186289.7189928108\n", + "After hill transform: 0.5216554804366382\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 56,540.46\n", + "Adstocked value: 56,540.80\n", + "Saturated value: 0.9170\n", + "Final response: 61600.1865\n", + "Raw spend: 56540.46330416331\n", + "After adstock: 56540.79663749665\n", + "After hill transform: 0.9170032842936369\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,409.58\n", + "Adstocked value: 30,409.75\n", + "Saturated value: 0.9609\n", + "Final response: 26887.3569\n", + "Raw spend: 30409.57690643113\n", + "After adstock: 30409.753377019366\n", + "After hill transform: 0.9608670323804194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 37,671.95\n", + "Adstocked value: 37,673.17\n", + "Saturated value: 0.0114\n", + "Final response: 6183.9137\n", + "Raw spend: 37671.94696392147\n", + "After adstock: 37673.16918614369\n", + "After hill transform: 0.011448789253154481\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 186,289.39\n", + "Adstocked value: 186,289.72\n", + "Saturated value: 0.5217\n", + "Final response: 74548.5245\n", + "Raw spend: 186289.38565949237\n", + "After adstock: 186289.7189928257\n", + "After hill transform: 0.5216554804366499\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 56,540.46\n", + "Adstocked value: 56,540.80\n", + "Saturated value: 0.9170\n", + "Final response: 61600.1865\n", + "Raw spend: 56540.46330416331\n", + "After adstock: 56540.79663749665\n", + "After hill transform: 0.9170032842936369\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,409.58\n", + "Adstocked value: 30,409.75\n", + "Saturated value: 0.9609\n", + "Final response: 26887.3569\n", + "Raw spend: 30409.57690643113\n", + "After adstock: 30409.753377019366\n", + "After hill transform: 0.9608670323804194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 37,671.95\n", + "Adstocked value: 37,673.17\n", + "Saturated value: 0.0114\n", + "Final response: 6183.9137\n", + "Raw spend: 37671.94696392147\n", + "After adstock: 37673.16918614369\n", + "After hill transform: 0.011448789253154481\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 186,289.39\n", + "Adstocked value: 186,289.72\n", + "Saturated value: 0.5217\n", + "Final response: 74548.5245\n", + "Raw spend: 186289.38565947747\n", + "After adstock: 186289.7189928108\n", + "After hill transform: 0.5216554804366382\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 56,540.46\n", + "Adstocked value: 56,540.80\n", + "Saturated value: 0.9170\n", + "Final response: 61600.1865\n", + "Raw spend: 56540.463304178214\n", + "After adstock: 56540.79663751155\n", + "After hill transform: 0.9170032842936896\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,409.58\n", + "Adstocked value: 30,409.75\n", + "Saturated value: 0.9609\n", + "Final response: 26887.3569\n", + "Raw spend: 30409.57690643113\n", + "After adstock: 30409.753377019366\n", + "After hill transform: 0.9608670323804194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 37,671.95\n", + "Adstocked value: 37,673.17\n", + "Saturated value: 0.0114\n", + "Final response: 6183.9137\n", + "Raw spend: 37671.94696392147\n", + "After adstock: 37673.16918614369\n", + "After hill transform: 0.011448789253154481\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 186,289.39\n", + "Adstocked value: 186,289.72\n", + "Saturated value: 0.5217\n", + "Final response: 74548.5245\n", + "Raw spend: 186289.38565947747\n", + "After adstock: 186289.7189928108\n", + "After hill transform: 0.5216554804366382\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 56,540.46\n", + "Adstocked value: 56,540.80\n", + "Saturated value: 0.9170\n", + "Final response: 61600.1865\n", + "Raw spend: 56540.46330416331\n", + "After adstock: 56540.79663749665\n", + "After hill transform: 0.9170032842936369\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,409.58\n", + "Adstocked value: 30,409.75\n", + "Saturated value: 0.9609\n", + "Final response: 26887.3569\n", + "Raw spend: 30409.576906446033\n", + "After adstock: 30409.753377034267\n", + "After hill transform: 0.9608670323804706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 37,671.95\n", + "Adstocked value: 37,673.17\n", + "Saturated value: 0.0114\n", + "Final response: 6183.9137\n", + "Raw spend: 37671.94696392147\n", + "After adstock: 37673.16918614369\n", + "After hill transform: 0.011448789253154481\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 186,289.39\n", + "Adstocked value: 186,289.72\n", + "Saturated value: 0.5217\n", + "Final response: 74548.5245\n", + "Raw spend: 186289.38565947747\n", + "After adstock: 186289.7189928108\n", + "After hill transform: 0.5216554804366382\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 56,540.46\n", + "Adstocked value: 56,540.80\n", + "Saturated value: 0.9170\n", + "Final response: 61600.1865\n", + "Raw spend: 56540.46330416331\n", + "After adstock: 56540.79663749665\n", + "After hill transform: 0.9170032842936369\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,409.58\n", + "Adstocked value: 30,409.75\n", + "Saturated value: 0.9609\n", + "Final response: 26887.3569\n", + "Raw spend: 30409.57690643113\n", + "After adstock: 30409.753377019366\n", + "After hill transform: 0.9608670323804194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 37,671.95\n", + "Adstocked value: 37,673.17\n", + "Saturated value: 0.0114\n", + "Final response: 6183.9137\n", + "Raw spend: 37671.946963936374\n", + "After adstock: 37673.16918615859\n", + "After hill transform: 0.011448789253167897\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 186,289.39\n", + "Adstocked value: 186,289.72\n", + "Saturated value: 0.5217\n", + "Final response: 74548.5245\n", + "Raw spend: 186289.38565947747\n", + "After adstock: 186289.7189928108\n", + "After hill transform: 0.5216554804366382\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 56,540.46\n", + "Adstocked value: 56,540.80\n", + "Saturated value: 0.9170\n", + "Final response: 61600.1865\n", + "Raw spend: 56540.46330416331\n", + "After adstock: 56540.79663749665\n", + "After hill transform: 0.9170032842936369\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,409.58\n", + "Adstocked value: 30,409.75\n", + "Saturated value: 0.9609\n", + "Final response: 26887.3569\n", + "Raw spend: 30409.57690643113\n", + "After adstock: 30409.753377019366\n", + "After hill transform: 0.9608670323804194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 37,671.95\n", + "Adstocked value: 37,673.17\n", + "Saturated value: 0.0114\n", + "Final response: 6183.9137\n", + "Raw spend: 37671.94696392147\n", + "After adstock: 37673.16918614369\n", + "After hill transform: 0.011448789253154481\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 186,289.39\n", + "Adstocked value: 186,289.72\n", + "Saturated value: 0.5217\n", + "Final response: 74548.5245\n", + "Raw spend: 186289.38565949237\n", + "After adstock: 186289.7189928257\n", + "After hill transform: 0.5216554804366499\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 56,540.46\n", + "Adstocked value: 56,540.80\n", + "Saturated value: 0.9170\n", + "Final response: 61600.1865\n", + "Raw spend: 56540.46330416331\n", + "After adstock: 56540.79663749665\n", + "After hill transform: 0.9170032842936369\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,409.58\n", + "Adstocked value: 30,409.75\n", + "Saturated value: 0.9609\n", + "Final response: 26887.3569\n", + "Raw spend: 30409.57690643113\n", + "After adstock: 30409.753377019366\n", + "After hill transform: 0.9608670323804194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 37,671.95\n", + "Adstocked value: 37,673.17\n", + "Saturated value: 0.0114\n", + "Final response: 6183.9137\n", + "Raw spend: 37671.94696392147\n", + "After adstock: 37673.16918614369\n", + "After hill transform: 0.011448789253154481\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 186,289.39\n", + "Adstocked value: 186,289.72\n", + "Saturated value: 0.5217\n", + "Final response: 74548.5245\n", + "Raw spend: 186289.38565947747\n", + "After adstock: 186289.7189928108\n", + "After hill transform: 0.5216554804366382\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 56,540.46\n", + "Adstocked value: 56,540.80\n", + "Saturated value: 0.9170\n", + "Final response: 61600.1865\n", + "Raw spend: 56540.463304178214\n", + "After adstock: 56540.79663751155\n", + "After hill transform: 0.9170032842936896\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,409.58\n", + "Adstocked value: 30,409.75\n", + "Saturated value: 0.9609\n", + "Final response: 26887.3569\n", + "Raw spend: 30409.57690643113\n", + "After adstock: 30409.753377019366\n", + "After hill transform: 0.9608670323804194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 37,671.95\n", + "Adstocked value: 37,673.17\n", + "Saturated value: 0.0114\n", + "Final response: 6183.9137\n", + "Raw spend: 37671.94696392147\n", + "After adstock: 37673.16918614369\n", + "After hill transform: 0.011448789253154481\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 186,289.39\n", + "Adstocked value: 186,289.72\n", + "Saturated value: 0.5217\n", + "Final response: 74548.5245\n", + "Raw spend: 186289.38565947747\n", + "After adstock: 186289.7189928108\n", + "After hill transform: 0.5216554804366382\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 56,540.46\n", + "Adstocked value: 56,540.80\n", + "Saturated value: 0.9170\n", + "Final response: 61600.1865\n", + "Raw spend: 56540.46330416331\n", + "After adstock: 56540.79663749665\n", + "After hill transform: 0.9170032842936369\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,409.58\n", + "Adstocked value: 30,409.75\n", + "Saturated value: 0.9609\n", + "Final response: 26887.3569\n", + "Raw spend: 30409.576906446033\n", + "After adstock: 30409.753377034267\n", + "After hill transform: 0.9608670323804706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 39,302.60\n", + "Adstocked value: 39,303.82\n", + "Saturated value: 0.0130\n", + "Final response: 7010.2965\n", + "Raw spend: 39302.60111370379\n", + "After adstock: 39303.82333592601\n", + "After hill transform: 0.012978739806563852\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 186,326.01\n", + "Adstocked value: 186,326.34\n", + "Saturated value: 0.5217\n", + "Final response: 74552.6353\n", + "Raw spend: 186326.00663906353\n", + "After adstock: 186326.33997239688\n", + "After hill transform: 0.5216842459969016\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 54,117.96\n", + "Adstocked value: 54,118.29\n", + "Saturated value: 0.9078\n", + "Final response: 60981.7595\n", + "Raw spend: 54117.96161465172\n", + "After adstock: 54118.29494798506\n", + "After hill transform: 0.9077971512706557\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,795.65\n", + "Adstocked value: 31,795.83\n", + "Saturated value: 0.9653\n", + "Final response: 27010.3461\n", + "Raw spend: 31795.651513093882\n", + "After adstock: 31795.827983682117\n", + "After hill transform: 0.9652622679602236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 39,302.60\n", + "Adstocked value: 39,303.82\n", + "Saturated value: 0.0130\n", + "Final response: 7010.2965\n", + "Raw spend: 39302.60111370379\n", + "After adstock: 39303.82333592601\n", + "After hill transform: 0.012978739806563852\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 186,326.01\n", + "Adstocked value: 186,326.34\n", + "Saturated value: 0.5217\n", + "Final response: 74552.6353\n", + "Raw spend: 186326.00663906353\n", + "After adstock: 186326.33997239688\n", + "After hill transform: 0.5216842459969016\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 54,117.96\n", + "Adstocked value: 54,118.29\n", + "Saturated value: 0.9078\n", + "Final response: 60981.7595\n", + "Raw spend: 54117.96161465172\n", + "After adstock: 54118.29494798506\n", + "After hill transform: 0.9077971512706557\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,795.65\n", + "Adstocked value: 31,795.83\n", + "Saturated value: 0.9653\n", + "Final response: 27010.3461\n", + "Raw spend: 31795.651513093882\n", + "After adstock: 31795.827983682117\n", + "After hill transform: 0.9652622679602236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 39,302.60\n", + "Adstocked value: 39,303.82\n", + "Saturated value: 0.0130\n", + "Final response: 7010.2965\n", + "Raw spend: 39302.601113718694\n", + "After adstock: 39303.82333594091\n", + "After hill transform: 0.012978739806578408\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 186,326.01\n", + "Adstocked value: 186,326.34\n", + "Saturated value: 0.5217\n", + "Final response: 74552.6353\n", + "Raw spend: 186326.00663906353\n", + "After adstock: 186326.33997239688\n", + "After hill transform: 0.5216842459969016\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 54,117.96\n", + "Adstocked value: 54,118.29\n", + "Saturated value: 0.9078\n", + "Final response: 60981.7595\n", + "Raw spend: 54117.96161465172\n", + "After adstock: 54118.29494798506\n", + "After hill transform: 0.9077971512706557\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,795.65\n", + "Adstocked value: 31,795.83\n", + "Saturated value: 0.9653\n", + "Final response: 27010.3461\n", + "Raw spend: 31795.651513093882\n", + "After adstock: 31795.827983682117\n", + "After hill transform: 0.9652622679602236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 39,302.60\n", + "Adstocked value: 39,303.82\n", + "Saturated value: 0.0130\n", + "Final response: 7010.2965\n", + "Raw spend: 39302.60111370379\n", + "After adstock: 39303.82333592601\n", + "After hill transform: 0.012978739806563852\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 186,326.01\n", + "Adstocked value: 186,326.34\n", + "Saturated value: 0.5217\n", + "Final response: 74552.6353\n", + "Raw spend: 186326.00663907843\n", + "After adstock: 186326.33997241178\n", + "After hill transform: 0.5216842459969132\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 54,117.96\n", + "Adstocked value: 54,118.29\n", + "Saturated value: 0.9078\n", + "Final response: 60981.7595\n", + "Raw spend: 54117.96161465172\n", + "After adstock: 54118.29494798506\n", + "After hill transform: 0.9077971512706557\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,795.65\n", + "Adstocked value: 31,795.83\n", + "Saturated value: 0.9653\n", + "Final response: 27010.3461\n", + "Raw spend: 31795.651513093882\n", + "After adstock: 31795.827983682117\n", + "After hill transform: 0.9652622679602236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 39,302.60\n", + "Adstocked value: 39,303.82\n", + "Saturated value: 0.0130\n", + "Final response: 7010.2965\n", + "Raw spend: 39302.60111370379\n", + "After adstock: 39303.82333592601\n", + "After hill transform: 0.012978739806563852\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 186,326.01\n", + "Adstocked value: 186,326.34\n", + "Saturated value: 0.5217\n", + "Final response: 74552.6353\n", + "Raw spend: 186326.00663906353\n", + "After adstock: 186326.33997239688\n", + "After hill transform: 0.5216842459969016\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 54,117.96\n", + "Adstocked value: 54,118.29\n", + "Saturated value: 0.9078\n", + "Final response: 60981.7595\n", + "Raw spend: 54117.96161466662\n", + "After adstock: 54118.29494799996\n", + "After hill transform: 0.9077971512707165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,795.65\n", + "Adstocked value: 31,795.83\n", + "Saturated value: 0.9653\n", + "Final response: 27010.3461\n", + "Raw spend: 31795.651513093882\n", + "After adstock: 31795.827983682117\n", + "After hill transform: 0.9652622679602236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 39,302.60\n", + "Adstocked value: 39,303.82\n", + "Saturated value: 0.0130\n", + "Final response: 7010.2965\n", + "Raw spend: 39302.60111370379\n", + "After adstock: 39303.82333592601\n", + "After hill transform: 0.012978739806563852\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 186,326.01\n", + "Adstocked value: 186,326.34\n", + "Saturated value: 0.5217\n", + "Final response: 74552.6353\n", + "Raw spend: 186326.00663906353\n", + "After adstock: 186326.33997239688\n", + "After hill transform: 0.5216842459969016\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 54,117.96\n", + "Adstocked value: 54,118.29\n", + "Saturated value: 0.9078\n", + "Final response: 60981.7595\n", + "Raw spend: 54117.96161465172\n", + "After adstock: 54118.29494798506\n", + "After hill transform: 0.9077971512706557\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,795.65\n", + "Adstocked value: 31,795.83\n", + "Saturated value: 0.9653\n", + "Final response: 27010.3461\n", + "Raw spend: 31795.651513108784\n", + "After adstock: 31795.827983697018\n", + "After hill transform: 0.9652622679602673\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 39,302.60\n", + "Adstocked value: 39,303.82\n", + "Saturated value: 0.0130\n", + "Final response: 7010.2965\n", + "Raw spend: 39302.60111370379\n", + "After adstock: 39303.82333592601\n", + "After hill transform: 0.012978739806563852\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 186,326.01\n", + "Adstocked value: 186,326.34\n", + "Saturated value: 0.5217\n", + "Final response: 74552.6353\n", + "Raw spend: 186326.00663906353\n", + "After adstock: 186326.33997239688\n", + "After hill transform: 0.5216842459969016\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 54,117.96\n", + "Adstocked value: 54,118.29\n", + "Saturated value: 0.9078\n", + "Final response: 60981.7595\n", + "Raw spend: 54117.96161465172\n", + "After adstock: 54118.29494798506\n", + "After hill transform: 0.9077971512706557\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,795.65\n", + "Adstocked value: 31,795.83\n", + "Saturated value: 0.9653\n", + "Final response: 27010.3461\n", + "Raw spend: 31795.651513093882\n", + "After adstock: 31795.827983682117\n", + "After hill transform: 0.9652622679602236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 39,302.60\n", + "Adstocked value: 39,303.82\n", + "Saturated value: 0.0130\n", + "Final response: 7010.2965\n", + "Raw spend: 39302.601113718694\n", + "After adstock: 39303.82333594091\n", + "After hill transform: 0.012978739806578408\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 186,326.01\n", + "Adstocked value: 186,326.34\n", + "Saturated value: 0.5217\n", + "Final response: 74552.6353\n", + "Raw spend: 186326.00663906353\n", + "After adstock: 186326.33997239688\n", + "After hill transform: 0.5216842459969016\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 54,117.96\n", + "Adstocked value: 54,118.29\n", + "Saturated value: 0.9078\n", + "Final response: 60981.7595\n", + "Raw spend: 54117.96161465172\n", + "After adstock: 54118.29494798506\n", + "After hill transform: 0.9077971512706557\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,795.65\n", + "Adstocked value: 31,795.83\n", + "Saturated value: 0.9653\n", + "Final response: 27010.3461\n", + "Raw spend: 31795.651513093882\n", + "After adstock: 31795.827983682117\n", + "After hill transform: 0.9652622679602236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 39,302.60\n", + "Adstocked value: 39,303.82\n", + "Saturated value: 0.0130\n", + "Final response: 7010.2965\n", + "Raw spend: 39302.60111370379\n", + "After adstock: 39303.82333592601\n", + "After hill transform: 0.012978739806563852\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 186,326.01\n", + "Adstocked value: 186,326.34\n", + "Saturated value: 0.5217\n", + "Final response: 74552.6353\n", + "Raw spend: 186326.00663907843\n", + "After adstock: 186326.33997241178\n", + "After hill transform: 0.5216842459969132\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 54,117.96\n", + "Adstocked value: 54,118.29\n", + "Saturated value: 0.9078\n", + "Final response: 60981.7595\n", + "Raw spend: 54117.96161465172\n", + "After adstock: 54118.29494798506\n", + "After hill transform: 0.9077971512706557\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,795.65\n", + "Adstocked value: 31,795.83\n", + "Saturated value: 0.9653\n", + "Final response: 27010.3461\n", + "Raw spend: 31795.651513093882\n", + "After adstock: 31795.827983682117\n", + "After hill transform: 0.9652622679602236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 39,302.60\n", + "Adstocked value: 39,303.82\n", + "Saturated value: 0.0130\n", + "Final response: 7010.2965\n", + "Raw spend: 39302.60111370379\n", + "After adstock: 39303.82333592601\n", + "After hill transform: 0.012978739806563852\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 186,326.01\n", + "Adstocked value: 186,326.34\n", + "Saturated value: 0.5217\n", + "Final response: 74552.6353\n", + "Raw spend: 186326.00663906353\n", + "After adstock: 186326.33997239688\n", + "After hill transform: 0.5216842459969016\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 54,117.96\n", + "Adstocked value: 54,118.29\n", + "Saturated value: 0.9078\n", + "Final response: 60981.7595\n", + "Raw spend: 54117.96161466662\n", + "After adstock: 54118.29494799996\n", + "After hill transform: 0.9077971512707165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,795.65\n", + "Adstocked value: 31,795.83\n", + "Saturated value: 0.9653\n", + "Final response: 27010.3461\n", + "Raw spend: 31795.651513093882\n", + "After adstock: 31795.827983682117\n", + "After hill transform: 0.9652622679602236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 39,302.60\n", + "Adstocked value: 39,303.82\n", + "Saturated value: 0.0130\n", + "Final response: 7010.2965\n", + "Raw spend: 39302.60111370379\n", + "After adstock: 39303.82333592601\n", + "After hill transform: 0.012978739806563852\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 186,326.01\n", + "Adstocked value: 186,326.34\n", + "Saturated value: 0.5217\n", + "Final response: 74552.6353\n", + "Raw spend: 186326.00663906353\n", + "After adstock: 186326.33997239688\n", + "After hill transform: 0.5216842459969016\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 54,117.96\n", + "Adstocked value: 54,118.29\n", + "Saturated value: 0.9078\n", + "Final response: 60981.7595\n", + "Raw spend: 54117.96161465172\n", + "After adstock: 54118.29494798506\n", + "After hill transform: 0.9077971512706557\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,795.65\n", + "Adstocked value: 31,795.83\n", + "Saturated value: 0.9653\n", + "Final response: 27010.3461\n", + "Raw spend: 31795.651513108784\n", + "After adstock: 31795.827983697018\n", + "After hill transform: 0.9652622679602673\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 43,668.23\n", + "Adstocked value: 43,669.45\n", + "Saturated value: 0.0177\n", + "Final response: 9565.8508\n", + "Raw spend: 43668.23131894825\n", + "After adstock: 43669.45354117047\n", + "After hill transform: 0.017710048041288895\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,639.81\n", + "Adstocked value: 187,640.15\n", + "Saturated value: 0.5227\n", + "Final response: 74699.5683\n", + "Raw spend: 187639.81182441377\n", + "After adstock: 187640.14515774712\n", + "After hill transform: 0.5227124138421446\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 48,374.19\n", + "Adstocked value: 48,374.52\n", + "Saturated value: 0.8799\n", + "Final response: 59109.0012\n", + "Raw spend: 48374.18553147311\n", + "After adstock: 48374.51886480644\n", + "After hill transform: 0.87991857414791\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 33,460.89\n", + "Adstocked value: 33,461.06\n", + "Saturated value: 0.9697\n", + "Final response: 27134.8610\n", + "Raw spend: 33460.88845383912\n", + "After adstock: 33461.06492442736\n", + "After hill transform: 0.9697120288898173\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 43,668.23\n", + "Adstocked value: 43,669.45\n", + "Saturated value: 0.0177\n", + "Final response: 9565.8508\n", + "Raw spend: 43668.23131894825\n", + "After adstock: 43669.45354117047\n", + "After hill transform: 0.017710048041288895\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,639.81\n", + "Adstocked value: 187,640.15\n", + "Saturated value: 0.5227\n", + "Final response: 74699.5683\n", + "Raw spend: 187639.81182441377\n", + "After adstock: 187640.14515774712\n", + "After hill transform: 0.5227124138421446\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 48,374.19\n", + "Adstocked value: 48,374.52\n", + "Saturated value: 0.8799\n", + "Final response: 59109.0012\n", + "Raw spend: 48374.18553147311\n", + "After adstock: 48374.51886480644\n", + "After hill transform: 0.87991857414791\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 33,460.89\n", + "Adstocked value: 33,461.06\n", + "Saturated value: 0.9697\n", + "Final response: 27134.8610\n", + "Raw spend: 33460.88845383912\n", + "After adstock: 33461.06492442736\n", + "After hill transform: 0.9697120288898173\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 43,668.23\n", + "Adstocked value: 43,669.45\n", + "Saturated value: 0.0177\n", + "Final response: 9565.8508\n", + "Raw spend: 43668.23131896315\n", + "After adstock: 43669.45354118537\n", + "After hill transform: 0.01771004804130668\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,639.81\n", + "Adstocked value: 187,640.15\n", + "Saturated value: 0.5227\n", + "Final response: 74699.5683\n", + "Raw spend: 187639.81182441377\n", + "After adstock: 187640.14515774712\n", + "After hill transform: 0.5227124138421446\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 48,374.19\n", + "Adstocked value: 48,374.52\n", + "Saturated value: 0.8799\n", + "Final response: 59109.0012\n", + "Raw spend: 48374.18553147311\n", + "After adstock: 48374.51886480644\n", + "After hill transform: 0.87991857414791\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 33,460.89\n", + "Adstocked value: 33,461.06\n", + "Saturated value: 0.9697\n", + "Final response: 27134.8610\n", + "Raw spend: 33460.88845383912\n", + "After adstock: 33461.06492442736\n", + "After hill transform: 0.9697120288898173\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 43,668.23\n", + "Adstocked value: 43,669.45\n", + "Saturated value: 0.0177\n", + "Final response: 9565.8508\n", + "Raw spend: 43668.23131894825\n", + "After adstock: 43669.45354117047\n", + "After hill transform: 0.017710048041288895\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,639.81\n", + "Adstocked value: 187,640.15\n", + "Saturated value: 0.5227\n", + "Final response: 74699.5683\n", + "Raw spend: 187639.81182442867\n", + "After adstock: 187640.14515776202\n", + "After hill transform: 0.5227124138421562\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 48,374.19\n", + "Adstocked value: 48,374.52\n", + "Saturated value: 0.8799\n", + "Final response: 59109.0012\n", + "Raw spend: 48374.18553147311\n", + "After adstock: 48374.51886480644\n", + "After hill transform: 0.87991857414791\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 33,460.89\n", + "Adstocked value: 33,461.06\n", + "Saturated value: 0.9697\n", + "Final response: 27134.8610\n", + "Raw spend: 33460.88845383912\n", + "After adstock: 33461.06492442736\n", + "After hill transform: 0.9697120288898173\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 43,668.23\n", + "Adstocked value: 43,669.45\n", + "Saturated value: 0.0177\n", + "Final response: 9565.8508\n", + "Raw spend: 43668.23131894825\n", + "After adstock: 43669.45354117047\n", + "After hill transform: 0.017710048041288895\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,639.81\n", + "Adstocked value: 187,640.15\n", + "Saturated value: 0.5227\n", + "Final response: 74699.5683\n", + "Raw spend: 187639.81182441377\n", + "After adstock: 187640.14515774712\n", + "After hill transform: 0.5227124138421446\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 48,374.19\n", + "Adstocked value: 48,374.52\n", + "Saturated value: 0.8799\n", + "Final response: 59109.0012\n", + "Raw spend: 48374.18553148801\n", + "After adstock: 48374.518864821344\n", + "After hill transform: 0.8799185741479956\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 33,460.89\n", + "Adstocked value: 33,461.06\n", + "Saturated value: 0.9697\n", + "Final response: 27134.8610\n", + "Raw spend: 33460.88845383912\n", + "After adstock: 33461.06492442736\n", + "After hill transform: 0.9697120288898173\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 43,668.23\n", + "Adstocked value: 43,669.45\n", + "Saturated value: 0.0177\n", + "Final response: 9565.8508\n", + "Raw spend: 43668.23131894825\n", + "After adstock: 43669.45354117047\n", + "After hill transform: 0.017710048041288895\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,639.81\n", + "Adstocked value: 187,640.15\n", + "Saturated value: 0.5227\n", + "Final response: 74699.5683\n", + "Raw spend: 187639.81182441377\n", + "After adstock: 187640.14515774712\n", + "After hill transform: 0.5227124138421446\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 48,374.19\n", + "Adstocked value: 48,374.52\n", + "Saturated value: 0.8799\n", + "Final response: 59109.0012\n", + "Raw spend: 48374.18553147311\n", + "After adstock: 48374.51886480644\n", + "After hill transform: 0.87991857414791\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 33,460.89\n", + "Adstocked value: 33,461.06\n", + "Saturated value: 0.9697\n", + "Final response: 27134.8610\n", + "Raw spend: 33460.88845385402\n", + "After adstock: 33461.06492444226\n", + "After hill transform: 0.9697120288898536\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 43,668.23\n", + "Adstocked value: 43,669.45\n", + "Saturated value: 0.0177\n", + "Final response: 9565.8508\n", + "Raw spend: 43668.23131894825\n", + "After adstock: 43669.45354117047\n", + "After hill transform: 0.017710048041288895\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,639.81\n", + "Adstocked value: 187,640.15\n", + "Saturated value: 0.5227\n", + "Final response: 74699.5683\n", + "Raw spend: 187639.81182441377\n", + "After adstock: 187640.14515774712\n", + "After hill transform: 0.5227124138421446\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 48,374.19\n", + "Adstocked value: 48,374.52\n", + "Saturated value: 0.8799\n", + "Final response: 59109.0012\n", + "Raw spend: 48374.18553147311\n", + "After adstock: 48374.51886480644\n", + "After hill transform: 0.87991857414791\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 33,460.89\n", + "Adstocked value: 33,461.06\n", + "Saturated value: 0.9697\n", + "Final response: 27134.8610\n", + "Raw spend: 33460.88845383912\n", + "After adstock: 33461.06492442736\n", + "After hill transform: 0.9697120288898173\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 43,668.23\n", + "Adstocked value: 43,669.45\n", + "Saturated value: 0.0177\n", + "Final response: 9565.8508\n", + "Raw spend: 43668.23131896315\n", + "After adstock: 43669.45354118537\n", + "After hill transform: 0.01771004804130668\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,639.81\n", + "Adstocked value: 187,640.15\n", + "Saturated value: 0.5227\n", + "Final response: 74699.5683\n", + "Raw spend: 187639.81182441377\n", + "After adstock: 187640.14515774712\n", + "After hill transform: 0.5227124138421446\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 48,374.19\n", + "Adstocked value: 48,374.52\n", + "Saturated value: 0.8799\n", + "Final response: 59109.0012\n", + "Raw spend: 48374.18553147311\n", + "After adstock: 48374.51886480644\n", + "After hill transform: 0.87991857414791\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 33,460.89\n", + "Adstocked value: 33,461.06\n", + "Saturated value: 0.9697\n", + "Final response: 27134.8610\n", + "Raw spend: 33460.88845383912\n", + "After adstock: 33461.06492442736\n", + "After hill transform: 0.9697120288898173\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 43,668.23\n", + "Adstocked value: 43,669.45\n", + "Saturated value: 0.0177\n", + "Final response: 9565.8508\n", + "Raw spend: 43668.23131894825\n", + "After adstock: 43669.45354117047\n", + "After hill transform: 0.017710048041288895\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,639.81\n", + "Adstocked value: 187,640.15\n", + "Saturated value: 0.5227\n", + "Final response: 74699.5683\n", + "Raw spend: 187639.81182442867\n", + "After adstock: 187640.14515776202\n", + "After hill transform: 0.5227124138421562\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 48,374.19\n", + "Adstocked value: 48,374.52\n", + "Saturated value: 0.8799\n", + "Final response: 59109.0012\n", + "Raw spend: 48374.18553147311\n", + "After adstock: 48374.51886480644\n", + "After hill transform: 0.87991857414791\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 33,460.89\n", + "Adstocked value: 33,461.06\n", + "Saturated value: 0.9697\n", + "Final response: 27134.8610\n", + "Raw spend: 33460.88845383912\n", + "After adstock: 33461.06492442736\n", + "After hill transform: 0.9697120288898173\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 43,668.23\n", + "Adstocked value: 43,669.45\n", + "Saturated value: 0.0177\n", + "Final response: 9565.8508\n", + "Raw spend: 43668.23131894825\n", + "After adstock: 43669.45354117047\n", + "After hill transform: 0.017710048041288895\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,639.81\n", + "Adstocked value: 187,640.15\n", + "Saturated value: 0.5227\n", + "Final response: 74699.5683\n", + "Raw spend: 187639.81182441377\n", + "After adstock: 187640.14515774712\n", + "After hill transform: 0.5227124138421446\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 48,374.19\n", + "Adstocked value: 48,374.52\n", + "Saturated value: 0.8799\n", + "Final response: 59109.0012\n", + "Raw spend: 48374.18553148801\n", + "After adstock: 48374.518864821344\n", + "After hill transform: 0.8799185741479956\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 33,460.89\n", + "Adstocked value: 33,461.06\n", + "Saturated value: 0.9697\n", + "Final response: 27134.8610\n", + "Raw spend: 33460.88845383912\n", + "After adstock: 33461.06492442736\n", + "After hill transform: 0.9697120288898173\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 43,668.23\n", + "Adstocked value: 43,669.45\n", + "Saturated value: 0.0177\n", + "Final response: 9565.8508\n", + "Raw spend: 43668.23131894825\n", + "After adstock: 43669.45354117047\n", + "After hill transform: 0.017710048041288895\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,639.81\n", + "Adstocked value: 187,640.15\n", + "Saturated value: 0.5227\n", + "Final response: 74699.5683\n", + "Raw spend: 187639.81182441377\n", + "After adstock: 187640.14515774712\n", + "After hill transform: 0.5227124138421446\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 48,374.19\n", + "Adstocked value: 48,374.52\n", + "Saturated value: 0.8799\n", + "Final response: 59109.0012\n", + "Raw spend: 48374.18553147311\n", + "After adstock: 48374.51886480644\n", + "After hill transform: 0.87991857414791\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 33,460.89\n", + "Adstocked value: 33,461.06\n", + "Saturated value: 0.9697\n", + "Final response: 27134.8610\n", + "Raw spend: 33460.88845385402\n", + "After adstock: 33461.06492444226\n", + "After hill transform: 0.9697120288898536\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 50,748.86\n", + "Adstocked value: 50,750.08\n", + "Saturated value: 0.0275\n", + "Final response: 14856.8592\n", + "Raw spend: 50748.86008573675\n", + "After adstock: 50750.08230795897\n", + "After hill transform: 0.027505728110698412\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 189,165.21\n", + "Adstocked value: 189,165.55\n", + "Saturated value: 0.5239\n", + "Final response: 74868.8462\n", + "Raw spend: 189165.21251931056\n", + "After adstock: 189165.5458526439\n", + "After hill transform: 0.5238969412530874\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,981.55\n", + "Adstocked value: 38,981.88\n", + "Saturated value: 0.8059\n", + "Final response: 54134.3109\n", + "Raw spend: 38981.55050766213\n", + "After adstock: 38981.88384099546\n", + "After hill transform: 0.8058634836436455\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,898.77\n", + "Adstocked value: 36,898.94\n", + "Saturated value: 0.9767\n", + "Final response: 27331.6443\n", + "Raw spend: 36898.76799925402\n", + "After adstock: 36898.94446984226\n", + "After hill transform: 0.9767444249711774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 50,748.86\n", + "Adstocked value: 50,750.08\n", + "Saturated value: 0.0275\n", + "Final response: 14856.8592\n", + "Raw spend: 50748.86008573675\n", + "After adstock: 50750.08230795897\n", + "After hill transform: 0.027505728110698412\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 189,165.21\n", + "Adstocked value: 189,165.55\n", + "Saturated value: 0.5239\n", + "Final response: 74868.8462\n", + "Raw spend: 189165.21251931056\n", + "After adstock: 189165.5458526439\n", + "After hill transform: 0.5238969412530874\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,981.55\n", + "Adstocked value: 38,981.88\n", + "Saturated value: 0.8059\n", + "Final response: 54134.3109\n", + "Raw spend: 38981.55050766213\n", + "After adstock: 38981.88384099546\n", + "After hill transform: 0.8058634836436455\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,898.77\n", + "Adstocked value: 36,898.94\n", + "Saturated value: 0.9767\n", + "Final response: 27331.6443\n", + "Raw spend: 36898.76799925402\n", + "After adstock: 36898.94446984226\n", + "After hill transform: 0.9767444249711774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 45,102.06\n", + "Adstocked value: 45,103.28\n", + "Saturated value: 0.0195\n", + "Final response: 10519.2810\n", + "Raw spend: 45102.056839059645\n", + "After adstock: 45103.279061281864\n", + "After hill transform: 0.019475212060311695\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,948.71\n", + "Adstocked value: 187,949.04\n", + "Saturated value: 0.5230\n", + "Final response: 74733.9609\n", + "Raw spend: 187948.70507623872\n", + "After adstock: 187949.03840957207\n", + "After hill transform: 0.5229530771050103\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 46,472.18\n", + "Adstocked value: 46,472.51\n", + "Saturated value: 0.8683\n", + "Final response: 58328.9088\n", + "Raw spend: 46472.17933374661\n", + "After adstock: 46472.512667079944\n", + "After hill transform: 0.8683058287671201\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,157.06\n", + "Adstocked value: 34,157.23\n", + "Saturated value: 0.9713\n", + "Final response: 27180.5903\n", + "Raw spend: 34157.05818531914\n", + "After adstock: 34157.23465590738\n", + "After hill transform: 0.9713462444423482\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 45,102.06\n", + "Adstocked value: 45,103.28\n", + "Saturated value: 0.0195\n", + "Final response: 10519.2810\n", + "Raw spend: 45102.056839059645\n", + "After adstock: 45103.279061281864\n", + "After hill transform: 0.019475212060311695\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,948.71\n", + "Adstocked value: 187,949.04\n", + "Saturated value: 0.5230\n", + "Final response: 74733.9609\n", + "Raw spend: 187948.70507623872\n", + "After adstock: 187949.03840957207\n", + "After hill transform: 0.5229530771050103\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 46,472.18\n", + "Adstocked value: 46,472.51\n", + "Saturated value: 0.8683\n", + "Final response: 58328.9088\n", + "Raw spend: 46472.17933374661\n", + "After adstock: 46472.512667079944\n", + "After hill transform: 0.8683058287671201\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,157.06\n", + "Adstocked value: 34,157.23\n", + "Saturated value: 0.9713\n", + "Final response: 27180.5903\n", + "Raw spend: 34157.05818531914\n", + "After adstock: 34157.23465590738\n", + "After hill transform: 0.9713462444423482\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 45,102.06\n", + "Adstocked value: 45,103.28\n", + "Saturated value: 0.0195\n", + "Final response: 10519.2810\n", + "Raw spend: 45102.05683907455\n", + "After adstock: 45103.279061296766\n", + "After hill transform: 0.019475212060330607\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,948.71\n", + "Adstocked value: 187,949.04\n", + "Saturated value: 0.5230\n", + "Final response: 74733.9609\n", + "Raw spend: 187948.70507623872\n", + "After adstock: 187949.03840957207\n", + "After hill transform: 0.5229530771050103\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 46,472.18\n", + "Adstocked value: 46,472.51\n", + "Saturated value: 0.8683\n", + "Final response: 58328.9088\n", + "Raw spend: 46472.17933374661\n", + "After adstock: 46472.512667079944\n", + "After hill transform: 0.8683058287671201\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,157.06\n", + "Adstocked value: 34,157.23\n", + "Saturated value: 0.9713\n", + "Final response: 27180.5903\n", + "Raw spend: 34157.05818531914\n", + "After adstock: 34157.23465590738\n", + "After hill transform: 0.9713462444423482\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 45,102.06\n", + "Adstocked value: 45,103.28\n", + "Saturated value: 0.0195\n", + "Final response: 10519.2810\n", + "Raw spend: 45102.056839059645\n", + "After adstock: 45103.279061281864\n", + "After hill transform: 0.019475212060311695\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,948.71\n", + "Adstocked value: 187,949.04\n", + "Saturated value: 0.5230\n", + "Final response: 74733.9609\n", + "Raw spend: 187948.70507625362\n", + "After adstock: 187949.03840958697\n", + "After hill transform: 0.5229530771050218\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 46,472.18\n", + "Adstocked value: 46,472.51\n", + "Saturated value: 0.8683\n", + "Final response: 58328.9088\n", + "Raw spend: 46472.17933374661\n", + "After adstock: 46472.512667079944\n", + "After hill transform: 0.8683058287671201\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,157.06\n", + "Adstocked value: 34,157.23\n", + "Saturated value: 0.9713\n", + "Final response: 27180.5903\n", + "Raw spend: 34157.05818531914\n", + "After adstock: 34157.23465590738\n", + "After hill transform: 0.9713462444423482\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 45,102.06\n", + "Adstocked value: 45,103.28\n", + "Saturated value: 0.0195\n", + "Final response: 10519.2810\n", + "Raw spend: 45102.056839059645\n", + "After adstock: 45103.279061281864\n", + "After hill transform: 0.019475212060311695\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,948.71\n", + "Adstocked value: 187,949.04\n", + "Saturated value: 0.5230\n", + "Final response: 74733.9609\n", + "Raw spend: 187948.70507623872\n", + "After adstock: 187949.03840957207\n", + "After hill transform: 0.5229530771050103\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 46,472.18\n", + "Adstocked value: 46,472.51\n", + "Saturated value: 0.8683\n", + "Final response: 58328.9088\n", + "Raw spend: 46472.17933376151\n", + "After adstock: 46472.512667094845\n", + "After hill transform: 0.8683058287672167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,157.06\n", + "Adstocked value: 34,157.23\n", + "Saturated value: 0.9713\n", + "Final response: 27180.5903\n", + "Raw spend: 34157.05818531914\n", + "After adstock: 34157.23465590738\n", + "After hill transform: 0.9713462444423482\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 45,102.06\n", + "Adstocked value: 45,103.28\n", + "Saturated value: 0.0195\n", + "Final response: 10519.2810\n", + "Raw spend: 45102.056839059645\n", + "After adstock: 45103.279061281864\n", + "After hill transform: 0.019475212060311695\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,948.71\n", + "Adstocked value: 187,949.04\n", + "Saturated value: 0.5230\n", + "Final response: 74733.9609\n", + "Raw spend: 187948.70507623872\n", + "After adstock: 187949.03840957207\n", + "After hill transform: 0.5229530771050103\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 46,472.18\n", + "Adstocked value: 46,472.51\n", + "Saturated value: 0.8683\n", + "Final response: 58328.9088\n", + "Raw spend: 46472.17933374661\n", + "After adstock: 46472.512667079944\n", + "After hill transform: 0.8683058287671201\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,157.06\n", + "Adstocked value: 34,157.23\n", + "Saturated value: 0.9713\n", + "Final response: 27180.5903\n", + "Raw spend: 34157.05818533404\n", + "After adstock: 34157.23465592228\n", + "After hill transform: 0.9713462444423818\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 45,102.06\n", + "Adstocked value: 45,103.28\n", + "Saturated value: 0.0195\n", + "Final response: 10519.2810\n", + "Raw spend: 45102.056839059645\n", + "After adstock: 45103.279061281864\n", + "After hill transform: 0.019475212060311695\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,948.71\n", + "Adstocked value: 187,949.04\n", + "Saturated value: 0.5230\n", + "Final response: 74733.9609\n", + "Raw spend: 187948.70507623872\n", + "After adstock: 187949.03840957207\n", + "After hill transform: 0.5229530771050103\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 46,472.18\n", + "Adstocked value: 46,472.51\n", + "Saturated value: 0.8683\n", + "Final response: 58328.9088\n", + "Raw spend: 46472.17933374661\n", + "After adstock: 46472.512667079944\n", + "After hill transform: 0.8683058287671201\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,157.06\n", + "Adstocked value: 34,157.23\n", + "Saturated value: 0.9713\n", + "Final response: 27180.5903\n", + "Raw spend: 34157.05818531914\n", + "After adstock: 34157.23465590738\n", + "After hill transform: 0.9713462444423482\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 45,102.06\n", + "Adstocked value: 45,103.28\n", + "Saturated value: 0.0195\n", + "Final response: 10519.2810\n", + "Raw spend: 45102.05683907455\n", + "After adstock: 45103.279061296766\n", + "After hill transform: 0.019475212060330607\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,948.71\n", + "Adstocked value: 187,949.04\n", + "Saturated value: 0.5230\n", + "Final response: 74733.9609\n", + "Raw spend: 187948.70507623872\n", + "After adstock: 187949.03840957207\n", + "After hill transform: 0.5229530771050103\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 46,472.18\n", + "Adstocked value: 46,472.51\n", + "Saturated value: 0.8683\n", + "Final response: 58328.9088\n", + "Raw spend: 46472.17933374661\n", + "After adstock: 46472.512667079944\n", + "After hill transform: 0.8683058287671201\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,157.06\n", + "Adstocked value: 34,157.23\n", + "Saturated value: 0.9713\n", + "Final response: 27180.5903\n", + "Raw spend: 34157.05818531914\n", + "After adstock: 34157.23465590738\n", + "After hill transform: 0.9713462444423482\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 45,102.06\n", + "Adstocked value: 45,103.28\n", + "Saturated value: 0.0195\n", + "Final response: 10519.2810\n", + "Raw spend: 45102.056839059645\n", + "After adstock: 45103.279061281864\n", + "After hill transform: 0.019475212060311695\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,948.71\n", + "Adstocked value: 187,949.04\n", + "Saturated value: 0.5230\n", + "Final response: 74733.9609\n", + "Raw spend: 187948.70507625362\n", + "After adstock: 187949.03840958697\n", + "After hill transform: 0.5229530771050218\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 46,472.18\n", + "Adstocked value: 46,472.51\n", + "Saturated value: 0.8683\n", + "Final response: 58328.9088\n", + "Raw spend: 46472.17933374661\n", + "After adstock: 46472.512667079944\n", + "After hill transform: 0.8683058287671201\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,157.06\n", + "Adstocked value: 34,157.23\n", + "Saturated value: 0.9713\n", + "Final response: 27180.5903\n", + "Raw spend: 34157.05818531914\n", + "After adstock: 34157.23465590738\n", + "After hill transform: 0.9713462444423482\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 45,102.06\n", + "Adstocked value: 45,103.28\n", + "Saturated value: 0.0195\n", + "Final response: 10519.2810\n", + "Raw spend: 45102.056839059645\n", + "After adstock: 45103.279061281864\n", + "After hill transform: 0.019475212060311695\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,948.71\n", + "Adstocked value: 187,949.04\n", + "Saturated value: 0.5230\n", + "Final response: 74733.9609\n", + "Raw spend: 187948.70507623872\n", + "After adstock: 187949.03840957207\n", + "After hill transform: 0.5229530771050103\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 46,472.18\n", + "Adstocked value: 46,472.51\n", + "Saturated value: 0.8683\n", + "Final response: 58328.9088\n", + "Raw spend: 46472.17933376151\n", + "After adstock: 46472.512667094845\n", + "After hill transform: 0.8683058287672167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,157.06\n", + "Adstocked value: 34,157.23\n", + "Saturated value: 0.9713\n", + "Final response: 27180.5903\n", + "Raw spend: 34157.05818531914\n", + "After adstock: 34157.23465590738\n", + "After hill transform: 0.9713462444423482\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 45,102.06\n", + "Adstocked value: 45,103.28\n", + "Saturated value: 0.0195\n", + "Final response: 10519.2810\n", + "Raw spend: 45102.056839059645\n", + "After adstock: 45103.279061281864\n", + "After hill transform: 0.019475212060311695\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 187,948.71\n", + "Adstocked value: 187,949.04\n", + "Saturated value: 0.5230\n", + "Final response: 74733.9609\n", + "Raw spend: 187948.70507623872\n", + "After adstock: 187949.03840957207\n", + "After hill transform: 0.5229530771050103\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 46,472.18\n", + "Adstocked value: 46,472.51\n", + "Saturated value: 0.8683\n", + "Final response: 58328.9088\n", + "Raw spend: 46472.17933374661\n", + "After adstock: 46472.512667079944\n", + "After hill transform: 0.8683058287671201\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,157.06\n", + "Adstocked value: 34,157.23\n", + "Saturated value: 0.9713\n", + "Final response: 27180.5903\n", + "Raw spend: 34157.05818533404\n", + "After adstock: 34157.23465592228\n", + "After hill transform: 0.9713462444423818\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 50,688.91\n", + "Adstocked value: 50,690.13\n", + "Saturated value: 0.0274\n", + "Final response: 14805.7668\n", + "Raw spend: 50688.90611465237\n", + "After adstock: 50690.128336874586\n", + "After hill transform: 0.02741113658066758\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 189,396.97\n", + "Adstocked value: 189,397.31\n", + "Saturated value: 0.5241\n", + "Final response: 74894.4424\n", + "Raw spend: 189396.97239502036\n", + "After adstock: 189397.3057283537\n", + "After hill transform: 0.5240760515801262\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 39,534.38\n", + "Adstocked value: 39,534.71\n", + "Saturated value: 0.8116\n", + "Final response: 54519.5029\n", + "Raw spend: 39534.378016410046\n", + "After adstock: 39534.71134974338\n", + "After hill transform: 0.8115975949497882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,145.82\n", + "Adstocked value: 36,146.00\n", + "Saturated value: 0.9754\n", + "Final response: 27294.2660\n", + "Raw spend: 36145.8247526177\n", + "After adstock: 36146.00122320594\n", + "After hill transform: 0.975408644931802\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 50,688.91\n", + "Adstocked value: 50,690.13\n", + "Saturated value: 0.0274\n", + "Final response: 14805.7668\n", + "Raw spend: 50688.90611465237\n", + "After adstock: 50690.128336874586\n", + "After hill transform: 0.02741113658066758\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 189,396.97\n", + "Adstocked value: 189,397.31\n", + "Saturated value: 0.5241\n", + "Final response: 74894.4424\n", + "Raw spend: 189396.97239502036\n", + "After adstock: 189397.3057283537\n", + "After hill transform: 0.5240760515801262\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 39,534.38\n", + "Adstocked value: 39,534.71\n", + "Saturated value: 0.8116\n", + "Final response: 54519.5029\n", + "Raw spend: 39534.378016410046\n", + "After adstock: 39534.71134974338\n", + "After hill transform: 0.8115975949497882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,145.82\n", + "Adstocked value: 36,146.00\n", + "Saturated value: 0.9754\n", + "Final response: 27294.2660\n", + "Raw spend: 36145.8247526177\n", + "After adstock: 36146.00122320594\n", + "After hill transform: 0.975408644931802\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 47,081.72\n", + "Adstocked value: 47,082.95\n", + "Saturated value: 0.0221\n", + "Final response: 11932.4345\n", + "Raw spend: 47081.722921980436\n", + "After adstock: 47082.945144202655\n", + "After hill transform: 0.02209149958215019\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,461.89\n", + "Adstocked value: 188,462.22\n", + "Saturated value: 0.5234\n", + "Final response: 74790.9714\n", + "Raw spend: 188461.88979781696\n", + "After adstock: 188462.2231311503\n", + "After hill transform: 0.5233520102508588\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 44,013.81\n", + "Adstocked value: 44,014.14\n", + "Saturated value: 0.8511\n", + "Final response: 57170.7784\n", + "Raw spend: 44013.811606165975\n", + "After adstock: 44014.14493949931\n", + "After hill transform: 0.8510654688610017\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,861.77\n", + "Adstocked value: 34,861.94\n", + "Saturated value: 0.9729\n", + "Final response: 27223.5718\n", + "Raw spend: 34861.765530356664\n", + "After adstock: 34861.9420009449\n", + "After hill transform: 0.9728822635616402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 47,081.72\n", + "Adstocked value: 47,082.95\n", + "Saturated value: 0.0221\n", + "Final response: 11932.4345\n", + "Raw spend: 47081.722921980436\n", + "After adstock: 47082.945144202655\n", + "After hill transform: 0.02209149958215019\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,461.89\n", + "Adstocked value: 188,462.22\n", + "Saturated value: 0.5234\n", + "Final response: 74790.9714\n", + "Raw spend: 188461.88979781696\n", + "After adstock: 188462.2231311503\n", + "After hill transform: 0.5233520102508588\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 44,013.81\n", + "Adstocked value: 44,014.14\n", + "Saturated value: 0.8511\n", + "Final response: 57170.7784\n", + "Raw spend: 44013.811606165975\n", + "After adstock: 44014.14493949931\n", + "After hill transform: 0.8510654688610017\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,861.77\n", + "Adstocked value: 34,861.94\n", + "Saturated value: 0.9729\n", + "Final response: 27223.5718\n", + "Raw spend: 34861.765530356664\n", + "After adstock: 34861.9420009449\n", + "After hill transform: 0.9728822635616402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 47,081.72\n", + "Adstocked value: 47,082.95\n", + "Saturated value: 0.0221\n", + "Final response: 11932.4345\n", + "Raw spend: 47081.72292199534\n", + "After adstock: 47082.945144217556\n", + "After hill transform: 0.02209149958217068\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,461.89\n", + "Adstocked value: 188,462.22\n", + "Saturated value: 0.5234\n", + "Final response: 74790.9714\n", + "Raw spend: 188461.88979781696\n", + "After adstock: 188462.2231311503\n", + "After hill transform: 0.5233520102508588\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 44,013.81\n", + "Adstocked value: 44,014.14\n", + "Saturated value: 0.8511\n", + "Final response: 57170.7784\n", + "Raw spend: 44013.811606165975\n", + "After adstock: 44014.14493949931\n", + "After hill transform: 0.8510654688610017\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,861.77\n", + "Adstocked value: 34,861.94\n", + "Saturated value: 0.9729\n", + "Final response: 27223.5718\n", + "Raw spend: 34861.765530356664\n", + "After adstock: 34861.9420009449\n", + "After hill transform: 0.9728822635616402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 47,081.72\n", + "Adstocked value: 47,082.95\n", + "Saturated value: 0.0221\n", + "Final response: 11932.4345\n", + "Raw spend: 47081.722921980436\n", + "After adstock: 47082.945144202655\n", + "After hill transform: 0.02209149958215019\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,461.89\n", + "Adstocked value: 188,462.22\n", + "Saturated value: 0.5234\n", + "Final response: 74790.9714\n", + "Raw spend: 188461.88979783186\n", + "After adstock: 188462.2231311652\n", + "After hill transform: 0.5233520102508702\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 44,013.81\n", + "Adstocked value: 44,014.14\n", + "Saturated value: 0.8511\n", + "Final response: 57170.7784\n", + "Raw spend: 44013.811606165975\n", + "After adstock: 44014.14493949931\n", + "After hill transform: 0.8510654688610017\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,861.77\n", + "Adstocked value: 34,861.94\n", + "Saturated value: 0.9729\n", + "Final response: 27223.5718\n", + "Raw spend: 34861.765530356664\n", + "After adstock: 34861.9420009449\n", + "After hill transform: 0.9728822635616402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 47,081.72\n", + "Adstocked value: 47,082.95\n", + "Saturated value: 0.0221\n", + "Final response: 11932.4345\n", + "Raw spend: 47081.722921980436\n", + "After adstock: 47082.945144202655\n", + "After hill transform: 0.02209149958215019\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,461.89\n", + "Adstocked value: 188,462.22\n", + "Saturated value: 0.5234\n", + "Final response: 74790.9714\n", + "Raw spend: 188461.88979781696\n", + "After adstock: 188462.2231311503\n", + "After hill transform: 0.5233520102508588\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 44,013.81\n", + "Adstocked value: 44,014.14\n", + "Saturated value: 0.8511\n", + "Final response: 57170.7784\n", + "Raw spend: 44013.811606180876\n", + "After adstock: 44014.14493951421\n", + "After hill transform: 0.8510654688611147\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,861.77\n", + "Adstocked value: 34,861.94\n", + "Saturated value: 0.9729\n", + "Final response: 27223.5718\n", + "Raw spend: 34861.765530356664\n", + "After adstock: 34861.9420009449\n", + "After hill transform: 0.9728822635616402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 47,081.72\n", + "Adstocked value: 47,082.95\n", + "Saturated value: 0.0221\n", + "Final response: 11932.4345\n", + "Raw spend: 47081.722921980436\n", + "After adstock: 47082.945144202655\n", + "After hill transform: 0.02209149958215019\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,461.89\n", + "Adstocked value: 188,462.22\n", + "Saturated value: 0.5234\n", + "Final response: 74790.9714\n", + "Raw spend: 188461.88979781696\n", + "After adstock: 188462.2231311503\n", + "After hill transform: 0.5233520102508588\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 44,013.81\n", + "Adstocked value: 44,014.14\n", + "Saturated value: 0.8511\n", + "Final response: 57170.7784\n", + "Raw spend: 44013.811606165975\n", + "After adstock: 44014.14493949931\n", + "After hill transform: 0.8510654688610017\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,861.77\n", + "Adstocked value: 34,861.94\n", + "Saturated value: 0.9729\n", + "Final response: 27223.5718\n", + "Raw spend: 34861.765530371566\n", + "After adstock: 34861.9420009598\n", + "After hill transform: 0.9728822635616715\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 47,081.72\n", + "Adstocked value: 47,082.95\n", + "Saturated value: 0.0221\n", + "Final response: 11932.4345\n", + "Raw spend: 47081.722921980436\n", + "After adstock: 47082.945144202655\n", + "After hill transform: 0.02209149958215019\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,461.89\n", + "Adstocked value: 188,462.22\n", + "Saturated value: 0.5234\n", + "Final response: 74790.9714\n", + "Raw spend: 188461.88979781696\n", + "After adstock: 188462.2231311503\n", + "After hill transform: 0.5233520102508588\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 44,013.81\n", + "Adstocked value: 44,014.14\n", + "Saturated value: 0.8511\n", + "Final response: 57170.7784\n", + "Raw spend: 44013.811606165975\n", + "After adstock: 44014.14493949931\n", + "After hill transform: 0.8510654688610017\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,861.77\n", + "Adstocked value: 34,861.94\n", + "Saturated value: 0.9729\n", + "Final response: 27223.5718\n", + "Raw spend: 34861.765530356664\n", + "After adstock: 34861.9420009449\n", + "After hill transform: 0.9728822635616402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 47,081.72\n", + "Adstocked value: 47,082.95\n", + "Saturated value: 0.0221\n", + "Final response: 11932.4345\n", + "Raw spend: 47081.72292199534\n", + "After adstock: 47082.945144217556\n", + "After hill transform: 0.02209149958217068\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,461.89\n", + "Adstocked value: 188,462.22\n", + "Saturated value: 0.5234\n", + "Final response: 74790.9714\n", + "Raw spend: 188461.88979781696\n", + "After adstock: 188462.2231311503\n", + "After hill transform: 0.5233520102508588\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 44,013.81\n", + "Adstocked value: 44,014.14\n", + "Saturated value: 0.8511\n", + "Final response: 57170.7784\n", + "Raw spend: 44013.811606165975\n", + "After adstock: 44014.14493949931\n", + "After hill transform: 0.8510654688610017\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,861.77\n", + "Adstocked value: 34,861.94\n", + "Saturated value: 0.9729\n", + "Final response: 27223.5718\n", + "Raw spend: 34861.765530356664\n", + "After adstock: 34861.9420009449\n", + "After hill transform: 0.9728822635616402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 47,081.72\n", + "Adstocked value: 47,082.95\n", + "Saturated value: 0.0221\n", + "Final response: 11932.4345\n", + "Raw spend: 47081.722921980436\n", + "After adstock: 47082.945144202655\n", + "After hill transform: 0.02209149958215019\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,461.89\n", + "Adstocked value: 188,462.22\n", + "Saturated value: 0.5234\n", + "Final response: 74790.9714\n", + "Raw spend: 188461.88979783186\n", + "After adstock: 188462.2231311652\n", + "After hill transform: 0.5233520102508702\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 44,013.81\n", + "Adstocked value: 44,014.14\n", + "Saturated value: 0.8511\n", + "Final response: 57170.7784\n", + "Raw spend: 44013.811606165975\n", + "After adstock: 44014.14493949931\n", + "After hill transform: 0.8510654688610017\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,861.77\n", + "Adstocked value: 34,861.94\n", + "Saturated value: 0.9729\n", + "Final response: 27223.5718\n", + "Raw spend: 34861.765530356664\n", + "After adstock: 34861.9420009449\n", + "After hill transform: 0.9728822635616402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 47,081.72\n", + "Adstocked value: 47,082.95\n", + "Saturated value: 0.0221\n", + "Final response: 11932.4345\n", + "Raw spend: 47081.722921980436\n", + "After adstock: 47082.945144202655\n", + "After hill transform: 0.02209149958215019\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,461.89\n", + "Adstocked value: 188,462.22\n", + "Saturated value: 0.5234\n", + "Final response: 74790.9714\n", + "Raw spend: 188461.88979781696\n", + "After adstock: 188462.2231311503\n", + "After hill transform: 0.5233520102508588\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 44,013.81\n", + "Adstocked value: 44,014.14\n", + "Saturated value: 0.8511\n", + "Final response: 57170.7784\n", + "Raw spend: 44013.811606180876\n", + "After adstock: 44014.14493951421\n", + "After hill transform: 0.8510654688611147\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,861.77\n", + "Adstocked value: 34,861.94\n", + "Saturated value: 0.9729\n", + "Final response: 27223.5718\n", + "Raw spend: 34861.765530356664\n", + "After adstock: 34861.9420009449\n", + "After hill transform: 0.9728822635616402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 47,081.72\n", + "Adstocked value: 47,082.95\n", + "Saturated value: 0.0221\n", + "Final response: 11932.4345\n", + "Raw spend: 47081.722921980436\n", + "After adstock: 47082.945144202655\n", + "After hill transform: 0.02209149958215019\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,461.89\n", + "Adstocked value: 188,462.22\n", + "Saturated value: 0.5234\n", + "Final response: 74790.9714\n", + "Raw spend: 188461.88979781696\n", + "After adstock: 188462.2231311503\n", + "After hill transform: 0.5233520102508588\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 44,013.81\n", + "Adstocked value: 44,014.14\n", + "Saturated value: 0.8511\n", + "Final response: 57170.7784\n", + "Raw spend: 44013.811606165975\n", + "After adstock: 44014.14493949931\n", + "After hill transform: 0.8510654688610017\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,861.77\n", + "Adstocked value: 34,861.94\n", + "Saturated value: 0.9729\n", + "Final response: 27223.5718\n", + "Raw spend: 34861.765530371566\n", + "After adstock: 34861.9420009598\n", + "After hill transform: 0.9728822635616715\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 63,528.31\n", + "Adstocked value: 63,529.53\n", + "Saturated value: 0.0525\n", + "Final response: 28372.1925\n", + "Raw spend: 63528.307078947306\n", + "After adstock: 63529.529301169525\n", + "After hill transform: 0.05252777877933891\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 193,919.79\n", + "Adstocked value: 193,920.12\n", + "Saturated value: 0.5275\n", + "Final response: 75387.6013\n", + "Raw spend: 193919.78716404282\n", + "After adstock: 193920.12049737616\n", + "After hill transform: 0.5275269454072091\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 25,079.15\n", + "Adstocked value: 25,079.48\n", + "Saturated value: 0.5652\n", + "Final response: 37967.2440\n", + "Raw spend: 25079.149632830915\n", + "After adstock: 25079.482966164247\n", + "After hill transform: 0.5651945140979789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 37,973.99\n", + "Adstocked value: 37,974.17\n", + "Saturated value: 0.9785\n", + "Final response: 27380.4335\n", + "Raw spend: 37973.99022931872\n", + "After adstock: 37974.16669990696\n", + "After hill transform: 0.9784879939318872\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 63,528.31\n", + "Adstocked value: 63,529.53\n", + "Saturated value: 0.0525\n", + "Final response: 28372.1925\n", + "Raw spend: 63528.307078947306\n", + "After adstock: 63529.529301169525\n", + "After hill transform: 0.05252777877933891\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 193,919.79\n", + "Adstocked value: 193,920.12\n", + "Saturated value: 0.5275\n", + "Final response: 75387.6013\n", + "Raw spend: 193919.78716404282\n", + "After adstock: 193920.12049737616\n", + "After hill transform: 0.5275269454072091\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 25,079.15\n", + "Adstocked value: 25,079.48\n", + "Saturated value: 0.5652\n", + "Final response: 37967.2440\n", + "Raw spend: 25079.149632830915\n", + "After adstock: 25079.482966164247\n", + "After hill transform: 0.5651945140979789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 37,973.99\n", + "Adstocked value: 37,974.17\n", + "Saturated value: 0.9785\n", + "Final response: 27380.4335\n", + "Raw spend: 37973.99022931872\n", + "After adstock: 37974.16669990696\n", + "After hill transform: 0.9784879939318872\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 48,726.38\n", + "Adstocked value: 48,727.60\n", + "Saturated value: 0.0244\n", + "Final response: 13193.9373\n", + "Raw spend: 48726.38133767712\n", + "After adstock: 48727.60355989934\n", + "After hill transform: 0.024427023667275217\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 189,007.68\n", + "Adstocked value: 189,008.01\n", + "Saturated value: 0.5238\n", + "Final response: 74851.4294\n", + "Raw spend: 189007.67953443955\n", + "After adstock: 189008.0128677729\n", + "After hill transform: 0.5237750666490186\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 42,120.35\n", + "Adstocked value: 42,120.68\n", + "Saturated value: 0.8358\n", + "Final response: 56144.5616\n", + "Raw spend: 42120.345408832465\n", + "After adstock: 42120.6787421658\n", + "After hill transform: 0.83578882436665\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 35,172.99\n", + "Adstocked value: 35,173.16\n", + "Saturated value: 0.9735\n", + "Final response: 27241.5708\n", + "Raw spend: 35172.988000252866\n", + "After adstock: 35173.164470841104\n", + "After hill transform: 0.9735254890244106\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 48,726.38\n", + "Adstocked value: 48,727.60\n", + "Saturated value: 0.0244\n", + "Final response: 13193.9373\n", + "Raw spend: 48726.38133767712\n", + "After adstock: 48727.60355989934\n", + "After hill transform: 0.024427023667275217\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 189,007.68\n", + "Adstocked value: 189,008.01\n", + "Saturated value: 0.5238\n", + "Final response: 74851.4294\n", + "Raw spend: 189007.67953443955\n", + "After adstock: 189008.0128677729\n", + "After hill transform: 0.5237750666490186\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 42,120.35\n", + "Adstocked value: 42,120.68\n", + "Saturated value: 0.8358\n", + "Final response: 56144.5616\n", + "Raw spend: 42120.345408832465\n", + "After adstock: 42120.6787421658\n", + "After hill transform: 0.83578882436665\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 35,172.99\n", + "Adstocked value: 35,173.16\n", + "Saturated value: 0.9735\n", + "Final response: 27241.5708\n", + "Raw spend: 35172.988000252866\n", + "After adstock: 35173.164470841104\n", + "After hill transform: 0.9735254890244106\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 48,726.38\n", + "Adstocked value: 48,727.60\n", + "Saturated value: 0.0244\n", + "Final response: 13193.9373\n", + "Raw spend: 48726.38133769202\n", + "After adstock: 48727.60355991424\n", + "After hill transform: 0.024427023667297057\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 189,007.68\n", + "Adstocked value: 189,008.01\n", + "Saturated value: 0.5238\n", + "Final response: 74851.4294\n", + "Raw spend: 189007.67953443955\n", + "After adstock: 189008.0128677729\n", + "After hill transform: 0.5237750666490186\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 42,120.35\n", + "Adstocked value: 42,120.68\n", + "Saturated value: 0.8358\n", + "Final response: 56144.5616\n", + "Raw spend: 42120.345408832465\n", + "After adstock: 42120.6787421658\n", + "After hill transform: 0.83578882436665\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 35,172.99\n", + "Adstocked value: 35,173.16\n", + "Saturated value: 0.9735\n", + "Final response: 27241.5708\n", + "Raw spend: 35172.988000252866\n", + "After adstock: 35173.164470841104\n", + "After hill transform: 0.9735254890244106\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 48,726.38\n", + "Adstocked value: 48,727.60\n", + "Saturated value: 0.0244\n", + "Final response: 13193.9373\n", + "Raw spend: 48726.38133767712\n", + "After adstock: 48727.60355989934\n", + "After hill transform: 0.024427023667275217\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 189,007.68\n", + "Adstocked value: 189,008.01\n", + "Saturated value: 0.5238\n", + "Final response: 74851.4294\n", + "Raw spend: 189007.67953445445\n", + "After adstock: 189008.0128677878\n", + "After hill transform: 0.5237750666490302\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 42,120.35\n", + "Adstocked value: 42,120.68\n", + "Saturated value: 0.8358\n", + "Final response: 56144.5616\n", + "Raw spend: 42120.345408832465\n", + "After adstock: 42120.6787421658\n", + "After hill transform: 0.83578882436665\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 35,172.99\n", + "Adstocked value: 35,173.16\n", + "Saturated value: 0.9735\n", + "Final response: 27241.5708\n", + "Raw spend: 35172.988000252866\n", + "After adstock: 35173.164470841104\n", + "After hill transform: 0.9735254890244106\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 48,726.38\n", + "Adstocked value: 48,727.60\n", + "Saturated value: 0.0244\n", + "Final response: 13193.9373\n", + "Raw spend: 48726.38133767712\n", + "After adstock: 48727.60355989934\n", + "After hill transform: 0.024427023667275217\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 189,007.68\n", + "Adstocked value: 189,008.01\n", + "Saturated value: 0.5238\n", + "Final response: 74851.4294\n", + "Raw spend: 189007.67953443955\n", + "After adstock: 189008.0128677729\n", + "After hill transform: 0.5237750666490186\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 42,120.35\n", + "Adstocked value: 42,120.68\n", + "Saturated value: 0.8358\n", + "Final response: 56144.5616\n", + "Raw spend: 42120.345408847366\n", + "After adstock: 42120.6787421807\n", + "After hill transform: 0.8357888243667778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 35,172.99\n", + "Adstocked value: 35,173.16\n", + "Saturated value: 0.9735\n", + "Final response: 27241.5708\n", + "Raw spend: 35172.988000252866\n", + "After adstock: 35173.164470841104\n", + "After hill transform: 0.9735254890244106\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 48,726.38\n", + "Adstocked value: 48,727.60\n", + "Saturated value: 0.0244\n", + "Final response: 13193.9373\n", + "Raw spend: 48726.38133767712\n", + "After adstock: 48727.60355989934\n", + "After hill transform: 0.024427023667275217\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 189,007.68\n", + "Adstocked value: 189,008.01\n", + "Saturated value: 0.5238\n", + "Final response: 74851.4294\n", + "Raw spend: 189007.67953443955\n", + "After adstock: 189008.0128677729\n", + "After hill transform: 0.5237750666490186\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 42,120.35\n", + "Adstocked value: 42,120.68\n", + "Saturated value: 0.8358\n", + "Final response: 56144.5616\n", + "Raw spend: 42120.345408832465\n", + "After adstock: 42120.6787421658\n", + "After hill transform: 0.83578882436665\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 35,172.99\n", + "Adstocked value: 35,173.16\n", + "Saturated value: 0.9735\n", + "Final response: 27241.5708\n", + "Raw spend: 35172.98800026777\n", + "After adstock: 35173.164470856005\n", + "After hill transform: 0.9735254890244409\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 48,726.38\n", + "Adstocked value: 48,727.60\n", + "Saturated value: 0.0244\n", + "Final response: 13193.9373\n", + "Raw spend: 48726.38133767712\n", + "After adstock: 48727.60355989934\n", + "After hill transform: 0.024427023667275217\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 189,007.68\n", + "Adstocked value: 189,008.01\n", + "Saturated value: 0.5238\n", + "Final response: 74851.4294\n", + "Raw spend: 189007.67953443955\n", + "After adstock: 189008.0128677729\n", + "After hill transform: 0.5237750666490186\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 42,120.35\n", + "Adstocked value: 42,120.68\n", + "Saturated value: 0.8358\n", + "Final response: 56144.5616\n", + "Raw spend: 42120.345408832465\n", + "After adstock: 42120.6787421658\n", + "After hill transform: 0.83578882436665\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 35,172.99\n", + "Adstocked value: 35,173.16\n", + "Saturated value: 0.9735\n", + "Final response: 27241.5708\n", + "Raw spend: 35172.988000252866\n", + "After adstock: 35173.164470841104\n", + "After hill transform: 0.9735254890244106\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 48,726.38\n", + "Adstocked value: 48,727.60\n", + "Saturated value: 0.0244\n", + "Final response: 13193.9373\n", + "Raw spend: 48726.38133769202\n", + "After adstock: 48727.60355991424\n", + "After hill transform: 0.024427023667297057\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 189,007.68\n", + "Adstocked value: 189,008.01\n", + "Saturated value: 0.5238\n", + "Final response: 74851.4294\n", + "Raw spend: 189007.67953443955\n", + "After adstock: 189008.0128677729\n", + "After hill transform: 0.5237750666490186\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 42,120.35\n", + "Adstocked value: 42,120.68\n", + "Saturated value: 0.8358\n", + "Final response: 56144.5616\n", + "Raw spend: 42120.345408832465\n", + "After adstock: 42120.6787421658\n", + "After hill transform: 0.83578882436665\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 35,172.99\n", + "Adstocked value: 35,173.16\n", + "Saturated value: 0.9735\n", + "Final response: 27241.5708\n", + "Raw spend: 35172.988000252866\n", + "After adstock: 35173.164470841104\n", + "After hill transform: 0.9735254890244106\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 48,726.38\n", + "Adstocked value: 48,727.60\n", + "Saturated value: 0.0244\n", + "Final response: 13193.9373\n", + "Raw spend: 48726.38133767712\n", + "After adstock: 48727.60355989934\n", + "After hill transform: 0.024427023667275217\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 189,007.68\n", + "Adstocked value: 189,008.01\n", + "Saturated value: 0.5238\n", + "Final response: 74851.4294\n", + "Raw spend: 189007.67953445445\n", + "After adstock: 189008.0128677878\n", + "After hill transform: 0.5237750666490302\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 42,120.35\n", + "Adstocked value: 42,120.68\n", + "Saturated value: 0.8358\n", + "Final response: 56144.5616\n", + "Raw spend: 42120.345408832465\n", + "After adstock: 42120.6787421658\n", + "After hill transform: 0.83578882436665\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 35,172.99\n", + "Adstocked value: 35,173.16\n", + "Saturated value: 0.9735\n", + "Final response: 27241.5708\n", + "Raw spend: 35172.988000252866\n", + "After adstock: 35173.164470841104\n", + "After hill transform: 0.9735254890244106\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 48,726.38\n", + "Adstocked value: 48,727.60\n", + "Saturated value: 0.0244\n", + "Final response: 13193.9373\n", + "Raw spend: 48726.38133767712\n", + "After adstock: 48727.60355989934\n", + "After hill transform: 0.024427023667275217\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 189,007.68\n", + "Adstocked value: 189,008.01\n", + "Saturated value: 0.5238\n", + "Final response: 74851.4294\n", + "Raw spend: 189007.67953443955\n", + "After adstock: 189008.0128677729\n", + "After hill transform: 0.5237750666490186\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 42,120.35\n", + "Adstocked value: 42,120.68\n", + "Saturated value: 0.8358\n", + "Final response: 56144.5616\n", + "Raw spend: 42120.345408847366\n", + "After adstock: 42120.6787421807\n", + "After hill transform: 0.8357888243667778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 35,172.99\n", + "Adstocked value: 35,173.16\n", + "Saturated value: 0.9735\n", + "Final response: 27241.5708\n", + "Raw spend: 35172.988000252866\n", + "After adstock: 35173.164470841104\n", + "After hill transform: 0.9735254890244106\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 48,726.38\n", + "Adstocked value: 48,727.60\n", + "Saturated value: 0.0244\n", + "Final response: 13193.9373\n", + "Raw spend: 48726.38133767712\n", + "After adstock: 48727.60355989934\n", + "After hill transform: 0.024427023667275217\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 189,007.68\n", + "Adstocked value: 189,008.01\n", + "Saturated value: 0.5238\n", + "Final response: 74851.4294\n", + "Raw spend: 189007.67953443955\n", + "After adstock: 189008.0128677729\n", + "After hill transform: 0.5237750666490186\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 42,120.35\n", + "Adstocked value: 42,120.68\n", + "Saturated value: 0.8358\n", + "Final response: 56144.5616\n", + "Raw spend: 42120.345408832465\n", + "After adstock: 42120.6787421658\n", + "After hill transform: 0.83578882436665\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 35,172.99\n", + "Adstocked value: 35,173.16\n", + "Saturated value: 0.9735\n", + "Final response: 27241.5708\n", + "Raw spend: 35172.98800026777\n", + "After adstock: 35173.164470856005\n", + "After hill transform: 0.9735254890244409\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 50,971.24\n", + "Adstocked value: 50,972.47\n", + "Saturated value: 0.0279\n", + "Final response: 15047.3402\n", + "Raw spend: 50971.24361349486\n", + "After adstock: 50972.46583571708\n", + "After hill transform: 0.027858381355056284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 189,664.09\n", + "Adstocked value: 189,664.43\n", + "Saturated value: 0.5243\n", + "Final response: 74923.9042\n", + "Raw spend: 189664.09426581106\n", + "After adstock: 189664.4275991444\n", + "After hill transform: 0.52428221126221\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 39,875.92\n", + "Adstocked value: 39,876.26\n", + "Saturated value: 0.8150\n", + "Final response: 54750.4668\n", + "Raw spend: 39875.92289346012\n", + "After adstock: 39876.256226793455\n", + "After hill transform: 0.8150358093159118\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 35,367.09\n", + "Adstocked value: 35,367.26\n", + "Saturated value: 0.9739\n", + "Final response: 27252.5068\n", + "Raw spend: 35367.08803202115\n", + "After adstock: 35367.26450260939\n", + "After hill transform: 0.9739163078955299\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 50,971.24\n", + "Adstocked value: 50,972.47\n", + "Saturated value: 0.0279\n", + "Final response: 15047.3402\n", + "Raw spend: 50971.24361349486\n", + "After adstock: 50972.46583571708\n", + "After hill transform: 0.027858381355056284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 189,664.09\n", + "Adstocked value: 189,664.43\n", + "Saturated value: 0.5243\n", + "Final response: 74923.9042\n", + "Raw spend: 189664.09426581106\n", + "After adstock: 189664.4275991444\n", + "After hill transform: 0.52428221126221\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 39,875.92\n", + "Adstocked value: 39,876.26\n", + "Saturated value: 0.8150\n", + "Final response: 54750.4668\n", + "Raw spend: 39875.92289346012\n", + "After adstock: 39876.256226793455\n", + "After hill transform: 0.8150358093159118\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 35,367.09\n", + "Adstocked value: 35,367.26\n", + "Saturated value: 0.9739\n", + "Final response: 27252.5068\n", + "Raw spend: 35367.08803202115\n", + "After adstock: 35367.26450260939\n", + "After hill transform: 0.9739163078955299\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 50,971.24\n", + "Adstocked value: 50,972.47\n", + "Saturated value: 0.0279\n", + "Final response: 15047.3402\n", + "Raw spend: 50971.24361350976\n", + "After adstock: 50972.46583573198\n", + "After hill transform: 0.02785838135508001\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 189,664.09\n", + "Adstocked value: 189,664.43\n", + "Saturated value: 0.5243\n", + "Final response: 74923.9042\n", + "Raw spend: 189664.09426581106\n", + "After adstock: 189664.4275991444\n", + "After hill transform: 0.52428221126221\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 39,875.92\n", + "Adstocked value: 39,876.26\n", + "Saturated value: 0.8150\n", + "Final response: 54750.4668\n", + "Raw spend: 39875.92289346012\n", + "After adstock: 39876.256226793455\n", + "After hill transform: 0.8150358093159118\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 35,367.09\n", + "Adstocked value: 35,367.26\n", + "Saturated value: 0.9739\n", + "Final response: 27252.5068\n", + "Raw spend: 35367.08803202115\n", + "After adstock: 35367.26450260939\n", + "After hill transform: 0.9739163078955299\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 50,971.24\n", + "Adstocked value: 50,972.47\n", + "Saturated value: 0.0279\n", + "Final response: 15047.3402\n", + "Raw spend: 50971.24361349486\n", + "After adstock: 50972.46583571708\n", + "After hill transform: 0.027858381355056284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 189,664.09\n", + "Adstocked value: 189,664.43\n", + "Saturated value: 0.5243\n", + "Final response: 74923.9042\n", + "Raw spend: 189664.09426582596\n", + "After adstock: 189664.4275991593\n", + "After hill transform: 0.5242822112622214\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 39,875.92\n", + "Adstocked value: 39,876.26\n", + "Saturated value: 0.8150\n", + "Final response: 54750.4668\n", + "Raw spend: 39875.92289346012\n", + "After adstock: 39876.256226793455\n", + "After hill transform: 0.8150358093159118\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 35,367.09\n", + "Adstocked value: 35,367.26\n", + "Saturated value: 0.9739\n", + "Final response: 27252.5068\n", + "Raw spend: 35367.08803202115\n", + "After adstock: 35367.26450260939\n", + "After hill transform: 0.9739163078955299\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 50,971.24\n", + "Adstocked value: 50,972.47\n", + "Saturated value: 0.0279\n", + "Final response: 15047.3402\n", + "Raw spend: 50971.24361349486\n", + "After adstock: 50972.46583571708\n", + "After hill transform: 0.027858381355056284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 189,664.09\n", + "Adstocked value: 189,664.43\n", + "Saturated value: 0.5243\n", + "Final response: 74923.9042\n", + "Raw spend: 189664.09426581106\n", + "After adstock: 189664.4275991444\n", + "After hill transform: 0.52428221126221\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 39,875.92\n", + "Adstocked value: 39,876.26\n", + "Saturated value: 0.8150\n", + "Final response: 54750.4668\n", + "Raw spend: 39875.92289347502\n", + "After adstock: 39876.25622680836\n", + "After hill transform: 0.8150358093160602\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 35,367.09\n", + "Adstocked value: 35,367.26\n", + "Saturated value: 0.9739\n", + "Final response: 27252.5068\n", + "Raw spend: 35367.08803202115\n", + "After adstock: 35367.26450260939\n", + "After hill transform: 0.9739163078955299\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 50,971.24\n", + "Adstocked value: 50,972.47\n", + "Saturated value: 0.0279\n", + "Final response: 15047.3402\n", + "Raw spend: 50971.24361349486\n", + "After adstock: 50972.46583571708\n", + "After hill transform: 0.027858381355056284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 189,664.09\n", + "Adstocked value: 189,664.43\n", + "Saturated value: 0.5243\n", + "Final response: 74923.9042\n", + "Raw spend: 189664.09426581106\n", + "After adstock: 189664.4275991444\n", + "After hill transform: 0.52428221126221\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 39,875.92\n", + "Adstocked value: 39,876.26\n", + "Saturated value: 0.8150\n", + "Final response: 54750.4668\n", + "Raw spend: 39875.92289346012\n", + "After adstock: 39876.256226793455\n", + "After hill transform: 0.8150358093159118\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 35,367.09\n", + "Adstocked value: 35,367.26\n", + "Saturated value: 0.9739\n", + "Final response: 27252.5068\n", + "Raw spend: 35367.08803203605\n", + "After adstock: 35367.26450262429\n", + "After hill transform: 0.9739163078955595\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 50,971.24\n", + "Adstocked value: 50,972.47\n", + "Saturated value: 0.0279\n", + "Final response: 15047.3402\n", + "Raw spend: 50971.24361349486\n", + "After adstock: 50972.46583571708\n", + "After hill transform: 0.027858381355056284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 189,664.09\n", + "Adstocked value: 189,664.43\n", + "Saturated value: 0.5243\n", + "Final response: 74923.9042\n", + "Raw spend: 189664.09426581106\n", + "After adstock: 189664.4275991444\n", + "After hill transform: 0.52428221126221\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 39,875.92\n", + "Adstocked value: 39,876.26\n", + "Saturated value: 0.8150\n", + "Final response: 54750.4668\n", + "Raw spend: 39875.92289346012\n", + "After adstock: 39876.256226793455\n", + "After hill transform: 0.8150358093159118\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 35,367.09\n", + "Adstocked value: 35,367.26\n", + "Saturated value: 0.9739\n", + "Final response: 27252.5068\n", + "Raw spend: 35367.08803202115\n", + "After adstock: 35367.26450260939\n", + "After hill transform: 0.9739163078955299\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 50,971.24\n", + "Adstocked value: 50,972.47\n", + "Saturated value: 0.0279\n", + "Final response: 15047.3402\n", + "Raw spend: 50971.24361350976\n", + "After adstock: 50972.46583573198\n", + "After hill transform: 0.02785838135508001\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 189,664.09\n", + "Adstocked value: 189,664.43\n", + "Saturated value: 0.5243\n", + "Final response: 74923.9042\n", + "Raw spend: 189664.09426581106\n", + "After adstock: 189664.4275991444\n", + "After hill transform: 0.52428221126221\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 39,875.92\n", + "Adstocked value: 39,876.26\n", + "Saturated value: 0.8150\n", + "Final response: 54750.4668\n", + "Raw spend: 39875.92289346012\n", + "After adstock: 39876.256226793455\n", + "After hill transform: 0.8150358093159118\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 35,367.09\n", + "Adstocked value: 35,367.26\n", + "Saturated value: 0.9739\n", + "Final response: 27252.5068\n", + "Raw spend: 35367.08803202115\n", + "After adstock: 35367.26450260939\n", + "After hill transform: 0.9739163078955299\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 50,971.24\n", + "Adstocked value: 50,972.47\n", + "Saturated value: 0.0279\n", + "Final response: 15047.3402\n", + "Raw spend: 50971.24361349486\n", + "After adstock: 50972.46583571708\n", + "After hill transform: 0.027858381355056284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 189,664.09\n", + "Adstocked value: 189,664.43\n", + "Saturated value: 0.5243\n", + "Final response: 74923.9042\n", + "Raw spend: 189664.09426582596\n", + "After adstock: 189664.4275991593\n", + "After hill transform: 0.5242822112622214\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 39,875.92\n", + "Adstocked value: 39,876.26\n", + "Saturated value: 0.8150\n", + "Final response: 54750.4668\n", + "Raw spend: 39875.92289346012\n", + "After adstock: 39876.256226793455\n", + "After hill transform: 0.8150358093159118\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 35,367.09\n", + "Adstocked value: 35,367.26\n", + "Saturated value: 0.9739\n", + "Final response: 27252.5068\n", + "Raw spend: 35367.08803202115\n", + "After adstock: 35367.26450260939\n", + "After hill transform: 0.9739163078955299\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 50,971.24\n", + "Adstocked value: 50,972.47\n", + "Saturated value: 0.0279\n", + "Final response: 15047.3402\n", + "Raw spend: 50971.24361349486\n", + "After adstock: 50972.46583571708\n", + "After hill transform: 0.027858381355056284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 189,664.09\n", + "Adstocked value: 189,664.43\n", + "Saturated value: 0.5243\n", + "Final response: 74923.9042\n", + "Raw spend: 189664.09426581106\n", + "After adstock: 189664.4275991444\n", + "After hill transform: 0.52428221126221\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 39,875.92\n", + "Adstocked value: 39,876.26\n", + "Saturated value: 0.8150\n", + "Final response: 54750.4668\n", + "Raw spend: 39875.92289347502\n", + "After adstock: 39876.25622680836\n", + "After hill transform: 0.8150358093160602\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 35,367.09\n", + "Adstocked value: 35,367.26\n", + "Saturated value: 0.9739\n", + "Final response: 27252.5068\n", + "Raw spend: 35367.08803202115\n", + "After adstock: 35367.26450260939\n", + "After hill transform: 0.9739163078955299\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 50,971.24\n", + "Adstocked value: 50,972.47\n", + "Saturated value: 0.0279\n", + "Final response: 15047.3402\n", + "Raw spend: 50971.24361349486\n", + "After adstock: 50972.46583571708\n", + "After hill transform: 0.027858381355056284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 189,664.09\n", + "Adstocked value: 189,664.43\n", + "Saturated value: 0.5243\n", + "Final response: 74923.9042\n", + "Raw spend: 189664.09426581106\n", + "After adstock: 189664.4275991444\n", + "After hill transform: 0.52428221126221\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 39,875.92\n", + "Adstocked value: 39,876.26\n", + "Saturated value: 0.8150\n", + "Final response: 54750.4668\n", + "Raw spend: 39875.92289346012\n", + "After adstock: 39876.256226793455\n", + "After hill transform: 0.8150358093159118\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 35,367.09\n", + "Adstocked value: 35,367.26\n", + "Saturated value: 0.9739\n", + "Final response: 27252.5068\n", + "Raw spend: 35367.08803203605\n", + "After adstock: 35367.26450262429\n", + "After hill transform: 0.9739163078955595\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 56,524.65\n", + "Adstocked value: 56,525.87\n", + "Saturated value: 0.0376\n", + "Final response: 20308.1114\n", + "Raw spend: 56524.65030845216\n", + "After adstock: 56525.87253067438\n", + "After hill transform: 0.037598080714243635\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 190,982.03\n", + "Adstocked value: 190,982.36\n", + "Saturated value: 0.5253\n", + "Final response: 75068.6417\n", + "Raw spend: 190982.0298720336\n", + "After adstock: 190982.36320536694\n", + "After hill transform: 0.5252950161761738\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 34,069.11\n", + "Adstocked value: 34,069.44\n", + "Saturated value: 0.7444\n", + "Final response: 50002.8136\n", + "Raw spend: 34069.106356157936\n", + "After adstock: 34069.43968949127\n", + "After hill transform: 0.7443604794453021\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,427.43\n", + "Adstocked value: 36,427.61\n", + "Saturated value: 0.9759\n", + "Final response: 27308.5758\n", + "Raw spend: 36427.434427837325\n", + "After adstock: 36427.61089842556\n", + "After hill transform: 0.9759200308055346\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 56,524.65\n", + "Adstocked value: 56,525.87\n", + "Saturated value: 0.0376\n", + "Final response: 20308.1114\n", + "Raw spend: 56524.65030845216\n", + "After adstock: 56525.87253067438\n", + "After hill transform: 0.037598080714243635\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 190,982.03\n", + "Adstocked value: 190,982.36\n", + "Saturated value: 0.5253\n", + "Final response: 75068.6417\n", + "Raw spend: 190982.0298720336\n", + "After adstock: 190982.36320536694\n", + "After hill transform: 0.5252950161761738\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 34,069.11\n", + "Adstocked value: 34,069.44\n", + "Saturated value: 0.7444\n", + "Final response: 50002.8136\n", + "Raw spend: 34069.106356157936\n", + "After adstock: 34069.43968949127\n", + "After hill transform: 0.7443604794453021\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,427.43\n", + "Adstocked value: 36,427.61\n", + "Saturated value: 0.9759\n", + "Final response: 27308.5758\n", + "Raw spend: 36427.434427837325\n", + "After adstock: 36427.61089842556\n", + "After hill transform: 0.9759200308055346\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 52,602.37\n", + "Adstocked value: 52,603.59\n", + "Saturated value: 0.0305\n", + "Final response: 16491.3671\n", + "Raw spend: 52602.367255424324\n", + "After adstock: 52603.58947764654\n", + "After hill transform: 0.0305318273091299\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 190,051.19\n", + "Adstocked value: 190,051.53\n", + "Saturated value: 0.5246\n", + "Final response: 74966.5230\n", + "Raw spend: 190051.1928602292\n", + "After adstock: 190051.52619356255\n", + "After hill transform: 0.5245804374020457\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,170.37\n", + "Adstocked value: 38,170.70\n", + "Saturated value: 0.7971\n", + "Final response: 53542.6467\n", + "Raw spend: 38170.36876090556\n", + "After adstock: 38170.7020942389\n", + "After hill transform: 0.7970557503336734\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 35,678.53\n", + "Adstocked value: 35,678.71\n", + "Saturated value: 0.9745\n", + "Final response: 27269.6055\n", + "Raw spend: 35678.52858911576\n", + "After adstock: 35678.705059704\n", + "After hill transform: 0.9745273600453409\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 52,602.37\n", + "Adstocked value: 52,603.59\n", + "Saturated value: 0.0305\n", + "Final response: 16491.3671\n", + "Raw spend: 52602.367255424324\n", + "After adstock: 52603.58947764654\n", + "After hill transform: 0.0305318273091299\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 190,051.19\n", + "Adstocked value: 190,051.53\n", + "Saturated value: 0.5246\n", + "Final response: 74966.5230\n", + "Raw spend: 190051.1928602292\n", + "After adstock: 190051.52619356255\n", + "After hill transform: 0.5245804374020457\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,170.37\n", + "Adstocked value: 38,170.70\n", + "Saturated value: 0.7971\n", + "Final response: 53542.6467\n", + "Raw spend: 38170.36876090556\n", + "After adstock: 38170.7020942389\n", + "After hill transform: 0.7970557503336734\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 35,678.53\n", + "Adstocked value: 35,678.71\n", + "Saturated value: 0.9745\n", + "Final response: 27269.6055\n", + "Raw spend: 35678.52858911576\n", + "After adstock: 35678.705059704\n", + "After hill transform: 0.9745273600453409\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 52,602.37\n", + "Adstocked value: 52,603.59\n", + "Saturated value: 0.0305\n", + "Final response: 16491.3671\n", + "Raw spend: 52602.367255439225\n", + "After adstock: 52603.589477661444\n", + "After hill transform: 0.030531827309155025\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 190,051.19\n", + "Adstocked value: 190,051.53\n", + "Saturated value: 0.5246\n", + "Final response: 74966.5230\n", + "Raw spend: 190051.1928602292\n", + "After adstock: 190051.52619356255\n", + "After hill transform: 0.5245804374020457\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,170.37\n", + "Adstocked value: 38,170.70\n", + "Saturated value: 0.7971\n", + "Final response: 53542.6467\n", + "Raw spend: 38170.36876090556\n", + "After adstock: 38170.7020942389\n", + "After hill transform: 0.7970557503336734\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 35,678.53\n", + "Adstocked value: 35,678.71\n", + "Saturated value: 0.9745\n", + "Final response: 27269.6055\n", + "Raw spend: 35678.52858911576\n", + "After adstock: 35678.705059704\n", + "After hill transform: 0.9745273600453409\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 52,602.37\n", + "Adstocked value: 52,603.59\n", + "Saturated value: 0.0305\n", + "Final response: 16491.3671\n", + "Raw spend: 52602.367255424324\n", + "After adstock: 52603.58947764654\n", + "After hill transform: 0.0305318273091299\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 190,051.19\n", + "Adstocked value: 190,051.53\n", + "Saturated value: 0.5246\n", + "Final response: 74966.5230\n", + "Raw spend: 190051.1928602441\n", + "After adstock: 190051.52619357745\n", + "After hill transform: 0.5245804374020572\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,170.37\n", + "Adstocked value: 38,170.70\n", + "Saturated value: 0.7971\n", + "Final response: 53542.6467\n", + "Raw spend: 38170.36876090556\n", + "After adstock: 38170.7020942389\n", + "After hill transform: 0.7970557503336734\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 35,678.53\n", + "Adstocked value: 35,678.71\n", + "Saturated value: 0.9745\n", + "Final response: 27269.6055\n", + "Raw spend: 35678.52858911576\n", + "After adstock: 35678.705059704\n", + "After hill transform: 0.9745273600453409\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 52,602.37\n", + "Adstocked value: 52,603.59\n", + "Saturated value: 0.0305\n", + "Final response: 16491.3671\n", + "Raw spend: 52602.367255424324\n", + "After adstock: 52603.58947764654\n", + "After hill transform: 0.0305318273091299\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 190,051.19\n", + "Adstocked value: 190,051.53\n", + "Saturated value: 0.5246\n", + "Final response: 74966.5230\n", + "Raw spend: 190051.1928602292\n", + "After adstock: 190051.52619356255\n", + "After hill transform: 0.5245804374020457\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,170.37\n", + "Adstocked value: 38,170.70\n", + "Saturated value: 0.7971\n", + "Final response: 53542.6467\n", + "Raw spend: 38170.368760920464\n", + "After adstock: 38170.7020942538\n", + "After hill transform: 0.7970557503338397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 35,678.53\n", + "Adstocked value: 35,678.71\n", + "Saturated value: 0.9745\n", + "Final response: 27269.6055\n", + "Raw spend: 35678.52858911576\n", + "After adstock: 35678.705059704\n", + "After hill transform: 0.9745273600453409\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 52,602.37\n", + "Adstocked value: 52,603.59\n", + "Saturated value: 0.0305\n", + "Final response: 16491.3671\n", + "Raw spend: 52602.367255424324\n", + "After adstock: 52603.58947764654\n", + "After hill transform: 0.0305318273091299\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 190,051.19\n", + "Adstocked value: 190,051.53\n", + "Saturated value: 0.5246\n", + "Final response: 74966.5230\n", + "Raw spend: 190051.1928602292\n", + "After adstock: 190051.52619356255\n", + "After hill transform: 0.5245804374020457\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,170.37\n", + "Adstocked value: 38,170.70\n", + "Saturated value: 0.7971\n", + "Final response: 53542.6467\n", + "Raw spend: 38170.36876090556\n", + "After adstock: 38170.7020942389\n", + "After hill transform: 0.7970557503336734\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 35,678.53\n", + "Adstocked value: 35,678.71\n", + "Saturated value: 0.9745\n", + "Final response: 27269.6055\n", + "Raw spend: 35678.52858913066\n", + "After adstock: 35678.7050597189\n", + "After hill transform: 0.9745273600453697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 52,602.37\n", + "Adstocked value: 52,603.59\n", + "Saturated value: 0.0305\n", + "Final response: 16491.3671\n", + "Raw spend: 52602.367255424324\n", + "After adstock: 52603.58947764654\n", + "After hill transform: 0.0305318273091299\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 190,051.19\n", + "Adstocked value: 190,051.53\n", + "Saturated value: 0.5246\n", + "Final response: 74966.5230\n", + "Raw spend: 190051.1928602292\n", + "After adstock: 190051.52619356255\n", + "After hill transform: 0.5245804374020457\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,170.37\n", + "Adstocked value: 38,170.70\n", + "Saturated value: 0.7971\n", + "Final response: 53542.6467\n", + "Raw spend: 38170.36876090556\n", + "After adstock: 38170.7020942389\n", + "After hill transform: 0.7970557503336734\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 35,678.53\n", + "Adstocked value: 35,678.71\n", + "Saturated value: 0.9745\n", + "Final response: 27269.6055\n", + "Raw spend: 35678.52858911576\n", + "After adstock: 35678.705059704\n", + "After hill transform: 0.9745273600453409\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 52,602.37\n", + "Adstocked value: 52,603.59\n", + "Saturated value: 0.0305\n", + "Final response: 16491.3671\n", + "Raw spend: 52602.367255439225\n", + "After adstock: 52603.589477661444\n", + "After hill transform: 0.030531827309155025\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 190,051.19\n", + "Adstocked value: 190,051.53\n", + "Saturated value: 0.5246\n", + "Final response: 74966.5230\n", + "Raw spend: 190051.1928602292\n", + "After adstock: 190051.52619356255\n", + "After hill transform: 0.5245804374020457\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,170.37\n", + "Adstocked value: 38,170.70\n", + "Saturated value: 0.7971\n", + "Final response: 53542.6467\n", + "Raw spend: 38170.36876090556\n", + "After adstock: 38170.7020942389\n", + "After hill transform: 0.7970557503336734\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 35,678.53\n", + "Adstocked value: 35,678.71\n", + "Saturated value: 0.9745\n", + "Final response: 27269.6055\n", + "Raw spend: 35678.52858911576\n", + "After adstock: 35678.705059704\n", + "After hill transform: 0.9745273600453409\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 52,602.37\n", + "Adstocked value: 52,603.59\n", + "Saturated value: 0.0305\n", + "Final response: 16491.3671\n", + "Raw spend: 52602.367255424324\n", + "After adstock: 52603.58947764654\n", + "After hill transform: 0.0305318273091299\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 190,051.19\n", + "Adstocked value: 190,051.53\n", + "Saturated value: 0.5246\n", + "Final response: 74966.5230\n", + "Raw spend: 190051.1928602441\n", + "After adstock: 190051.52619357745\n", + "After hill transform: 0.5245804374020572\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,170.37\n", + "Adstocked value: 38,170.70\n", + "Saturated value: 0.7971\n", + "Final response: 53542.6467\n", + "Raw spend: 38170.36876090556\n", + "After adstock: 38170.7020942389\n", + "After hill transform: 0.7970557503336734\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 35,678.53\n", + "Adstocked value: 35,678.71\n", + "Saturated value: 0.9745\n", + "Final response: 27269.6055\n", + "Raw spend: 35678.52858911576\n", + "After adstock: 35678.705059704\n", + "After hill transform: 0.9745273600453409\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 52,602.37\n", + "Adstocked value: 52,603.59\n", + "Saturated value: 0.0305\n", + "Final response: 16491.3671\n", + "Raw spend: 52602.367255424324\n", + "After adstock: 52603.58947764654\n", + "After hill transform: 0.0305318273091299\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 190,051.19\n", + "Adstocked value: 190,051.53\n", + "Saturated value: 0.5246\n", + "Final response: 74966.5230\n", + "Raw spend: 190051.1928602292\n", + "After adstock: 190051.52619356255\n", + "After hill transform: 0.5245804374020457\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,170.37\n", + "Adstocked value: 38,170.70\n", + "Saturated value: 0.7971\n", + "Final response: 53542.6467\n", + "Raw spend: 38170.368760920464\n", + "After adstock: 38170.7020942538\n", + "After hill transform: 0.7970557503338397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 35,678.53\n", + "Adstocked value: 35,678.71\n", + "Saturated value: 0.9745\n", + "Final response: 27269.6055\n", + "Raw spend: 35678.52858911576\n", + "After adstock: 35678.705059704\n", + "After hill transform: 0.9745273600453409\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 52,602.37\n", + "Adstocked value: 52,603.59\n", + "Saturated value: 0.0305\n", + "Final response: 16491.3671\n", + "Raw spend: 52602.367255424324\n", + "After adstock: 52603.58947764654\n", + "After hill transform: 0.0305318273091299\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 190,051.19\n", + "Adstocked value: 190,051.53\n", + "Saturated value: 0.5246\n", + "Final response: 74966.5230\n", + "Raw spend: 190051.1928602292\n", + "After adstock: 190051.52619356255\n", + "After hill transform: 0.5245804374020457\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,170.37\n", + "Adstocked value: 38,170.70\n", + "Saturated value: 0.7971\n", + "Final response: 53542.6467\n", + "Raw spend: 38170.36876090556\n", + "After adstock: 38170.7020942389\n", + "After hill transform: 0.7970557503336734\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 35,678.53\n", + "Adstocked value: 35,678.71\n", + "Saturated value: 0.9745\n", + "Final response: 27269.6055\n", + "Raw spend: 35678.52858913066\n", + "After adstock: 35678.7050597189\n", + "After hill transform: 0.9745273600453697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 56,718.27\n", + "Adstocked value: 56,719.49\n", + "Saturated value: 0.0380\n", + "Final response: 20509.3349\n", + "Raw spend: 56718.27150192793\n", + "After adstock: 56719.49372415015\n", + "After hill transform: 0.037970622311461914\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 190,662.74\n", + "Adstocked value: 190,663.07\n", + "Saturated value: 0.5251\n", + "Final response: 75033.6711\n", + "Raw spend: 190662.7369605285\n", + "After adstock: 190663.07029386185\n", + "After hill transform: 0.5250503082256652\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 34,160.36\n", + "Adstocked value: 34,160.69\n", + "Saturated value: 0.7457\n", + "Final response: 50092.6731\n", + "Raw spend: 34160.36159744104\n", + "After adstock: 34160.69493077438\n", + "After hill transform: 0.7456981606286208\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,581.30\n", + "Adstocked value: 36,581.48\n", + "Saturated value: 0.9762\n", + "Final response: 27316.2256\n", + "Raw spend: 36581.29991298673\n", + "After adstock: 36581.47638357497\n", + "After hill transform: 0.9761934120486953\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 56,718.27\n", + "Adstocked value: 56,719.49\n", + "Saturated value: 0.0380\n", + "Final response: 20509.3349\n", + "Raw spend: 56718.27150192793\n", + "After adstock: 56719.49372415015\n", + "After hill transform: 0.037970622311461914\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 190,662.74\n", + "Adstocked value: 190,663.07\n", + "Saturated value: 0.5251\n", + "Final response: 75033.6711\n", + "Raw spend: 190662.7369605285\n", + "After adstock: 190663.07029386185\n", + "After hill transform: 0.5250503082256652\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 34,160.36\n", + "Adstocked value: 34,160.69\n", + "Saturated value: 0.7457\n", + "Final response: 50092.6731\n", + "Raw spend: 34160.36159744104\n", + "After adstock: 34160.69493077438\n", + "After hill transform: 0.7456981606286208\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,581.30\n", + "Adstocked value: 36,581.48\n", + "Saturated value: 0.9762\n", + "Final response: 27316.2256\n", + "Raw spend: 36581.29991298673\n", + "After adstock: 36581.47638357497\n", + "After hill transform: 0.9761934120486953\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 54,650.31\n", + "Adstocked value: 54,651.53\n", + "Saturated value: 0.0341\n", + "Final response: 18422.8332\n", + "Raw spend: 54650.30507657928\n", + "After adstock: 54651.5272988015\n", + "After hill transform: 0.03410770976778882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 190,355.48\n", + "Adstocked value: 190,355.81\n", + "Saturated value: 0.5248\n", + "Final response: 74999.9614\n", + "Raw spend: 190355.47697795887\n", + "After adstock: 190355.8103112922\n", + "After hill transform: 0.5248144237608239\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 36,175.12\n", + "Adstocked value: 36,175.46\n", + "Saturated value: 0.7732\n", + "Final response: 51942.3494\n", + "Raw spend: 36175.12182576671\n", + "After adstock: 36175.45515910005\n", + "After hill transform: 0.7732331302719925\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,127.72\n", + "Adstocked value: 36,127.89\n", + "Saturated value: 0.9754\n", + "Final response: 27293.3320\n", + "Raw spend: 36127.71774106944\n", + "After adstock: 36127.89421165768\n", + "After hill transform: 0.9753752660915904\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 54,650.31\n", + "Adstocked value: 54,651.53\n", + "Saturated value: 0.0341\n", + "Final response: 18422.8332\n", + "Raw spend: 54650.30507657928\n", + "After adstock: 54651.5272988015\n", + "After hill transform: 0.03410770976778882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 190,355.48\n", + "Adstocked value: 190,355.81\n", + "Saturated value: 0.5248\n", + "Final response: 74999.9614\n", + "Raw spend: 190355.47697795887\n", + "After adstock: 190355.8103112922\n", + "After hill transform: 0.5248144237608239\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 36,175.12\n", + "Adstocked value: 36,175.46\n", + "Saturated value: 0.7732\n", + "Final response: 51942.3494\n", + "Raw spend: 36175.12182576671\n", + "After adstock: 36175.45515910005\n", + "After hill transform: 0.7732331302719925\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,127.72\n", + "Adstocked value: 36,127.89\n", + "Saturated value: 0.9754\n", + "Final response: 27293.3320\n", + "Raw spend: 36127.71774106944\n", + "After adstock: 36127.89421165768\n", + "After hill transform: 0.9753752660915904\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 54,650.31\n", + "Adstocked value: 54,651.53\n", + "Saturated value: 0.0341\n", + "Final response: 18422.8332\n", + "Raw spend: 54650.30507659418\n", + "After adstock: 54651.5272988164\n", + "After hill transform: 0.03410770976781573\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 190,355.48\n", + "Adstocked value: 190,355.81\n", + "Saturated value: 0.5248\n", + "Final response: 74999.9614\n", + "Raw spend: 190355.47697795887\n", + "After adstock: 190355.8103112922\n", + "After hill transform: 0.5248144237608239\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 36,175.12\n", + "Adstocked value: 36,175.46\n", + "Saturated value: 0.7732\n", + "Final response: 51942.3494\n", + "Raw spend: 36175.12182576671\n", + "After adstock: 36175.45515910005\n", + "After hill transform: 0.7732331302719925\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,127.72\n", + "Adstocked value: 36,127.89\n", + "Saturated value: 0.9754\n", + "Final response: 27293.3320\n", + "Raw spend: 36127.71774106944\n", + "After adstock: 36127.89421165768\n", + "After hill transform: 0.9753752660915904\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 54,650.31\n", + "Adstocked value: 54,651.53\n", + "Saturated value: 0.0341\n", + "Final response: 18422.8332\n", + "Raw spend: 54650.30507657928\n", + "After adstock: 54651.5272988015\n", + "After hill transform: 0.03410770976778882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 190,355.48\n", + "Adstocked value: 190,355.81\n", + "Saturated value: 0.5248\n", + "Final response: 74999.9614\n", + "Raw spend: 190355.47697797377\n", + "After adstock: 190355.8103113071\n", + "After hill transform: 0.5248144237608353\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 36,175.12\n", + "Adstocked value: 36,175.46\n", + "Saturated value: 0.7732\n", + "Final response: 51942.3494\n", + "Raw spend: 36175.12182576671\n", + "After adstock: 36175.45515910005\n", + "After hill transform: 0.7732331302719925\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,127.72\n", + "Adstocked value: 36,127.89\n", + "Saturated value: 0.9754\n", + "Final response: 27293.3320\n", + "Raw spend: 36127.71774106944\n", + "After adstock: 36127.89421165768\n", + "After hill transform: 0.9753752660915904\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 54,650.31\n", + "Adstocked value: 54,651.53\n", + "Saturated value: 0.0341\n", + "Final response: 18422.8332\n", + "Raw spend: 54650.30507657928\n", + "After adstock: 54651.5272988015\n", + "After hill transform: 0.03410770976778882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 190,355.48\n", + "Adstocked value: 190,355.81\n", + "Saturated value: 0.5248\n", + "Final response: 74999.9614\n", + "Raw spend: 190355.47697795887\n", + "After adstock: 190355.8103112922\n", + "After hill transform: 0.5248144237608239\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 36,175.12\n", + "Adstocked value: 36,175.46\n", + "Saturated value: 0.7732\n", + "Final response: 51942.3494\n", + "Raw spend: 36175.121825781614\n", + "After adstock: 36175.45515911495\n", + "After hill transform: 0.7732331302721825\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,127.72\n", + "Adstocked value: 36,127.89\n", + "Saturated value: 0.9754\n", + "Final response: 27293.3320\n", + "Raw spend: 36127.71774106944\n", + "After adstock: 36127.89421165768\n", + "After hill transform: 0.9753752660915904\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 54,650.31\n", + "Adstocked value: 54,651.53\n", + "Saturated value: 0.0341\n", + "Final response: 18422.8332\n", + "Raw spend: 54650.30507657928\n", + "After adstock: 54651.5272988015\n", + "After hill transform: 0.03410770976778882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 190,355.48\n", + "Adstocked value: 190,355.81\n", + "Saturated value: 0.5248\n", + "Final response: 74999.9614\n", + "Raw spend: 190355.47697795887\n", + "After adstock: 190355.8103112922\n", + "After hill transform: 0.5248144237608239\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 36,175.12\n", + "Adstocked value: 36,175.46\n", + "Saturated value: 0.7732\n", + "Final response: 51942.3494\n", + "Raw spend: 36175.12182576671\n", + "After adstock: 36175.45515910005\n", + "After hill transform: 0.7732331302719925\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,127.72\n", + "Adstocked value: 36,127.89\n", + "Saturated value: 0.9754\n", + "Final response: 27293.3320\n", + "Raw spend: 36127.71774108434\n", + "After adstock: 36127.89421167258\n", + "After hill transform: 0.9753752660916178\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 54,650.31\n", + "Adstocked value: 54,651.53\n", + "Saturated value: 0.0341\n", + "Final response: 18422.8332\n", + "Raw spend: 54650.30507657928\n", + "After adstock: 54651.5272988015\n", + "After hill transform: 0.03410770976778882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 190,355.48\n", + "Adstocked value: 190,355.81\n", + "Saturated value: 0.5248\n", + "Final response: 74999.9614\n", + "Raw spend: 190355.47697795887\n", + "After adstock: 190355.8103112922\n", + "After hill transform: 0.5248144237608239\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 36,175.12\n", + "Adstocked value: 36,175.46\n", + "Saturated value: 0.7732\n", + "Final response: 51942.3494\n", + "Raw spend: 36175.12182576671\n", + "After adstock: 36175.45515910005\n", + "After hill transform: 0.7732331302719925\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,127.72\n", + "Adstocked value: 36,127.89\n", + "Saturated value: 0.9754\n", + "Final response: 27293.3320\n", + "Raw spend: 36127.71774106944\n", + "After adstock: 36127.89421165768\n", + "After hill transform: 0.9753752660915904\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 54,650.31\n", + "Adstocked value: 54,651.53\n", + "Saturated value: 0.0341\n", + "Final response: 18422.8332\n", + "Raw spend: 54650.30507659418\n", + "After adstock: 54651.5272988164\n", + "After hill transform: 0.03410770976781573\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 190,355.48\n", + "Adstocked value: 190,355.81\n", + "Saturated value: 0.5248\n", + "Final response: 74999.9614\n", + "Raw spend: 190355.47697795887\n", + "After adstock: 190355.8103112922\n", + "After hill transform: 0.5248144237608239\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 36,175.12\n", + "Adstocked value: 36,175.46\n", + "Saturated value: 0.7732\n", + "Final response: 51942.3494\n", + "Raw spend: 36175.12182576671\n", + "After adstock: 36175.45515910005\n", + "After hill transform: 0.7732331302719925\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,127.72\n", + "Adstocked value: 36,127.89\n", + "Saturated value: 0.9754\n", + "Final response: 27293.3320\n", + "Raw spend: 36127.71774106944\n", + "After adstock: 36127.89421165768\n", + "After hill transform: 0.9753752660915904\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 54,650.31\n", + "Adstocked value: 54,651.53\n", + "Saturated value: 0.0341\n", + "Final response: 18422.8332\n", + "Raw spend: 54650.30507657928\n", + "After adstock: 54651.5272988015\n", + "After hill transform: 0.03410770976778882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 190,355.48\n", + "Adstocked value: 190,355.81\n", + "Saturated value: 0.5248\n", + "Final response: 74999.9614\n", + "Raw spend: 190355.47697797377\n", + "After adstock: 190355.8103113071\n", + "After hill transform: 0.5248144237608353\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 36,175.12\n", + "Adstocked value: 36,175.46\n", + "Saturated value: 0.7732\n", + "Final response: 51942.3494\n", + "Raw spend: 36175.12182576671\n", + "After adstock: 36175.45515910005\n", + "After hill transform: 0.7732331302719925\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,127.72\n", + "Adstocked value: 36,127.89\n", + "Saturated value: 0.9754\n", + "Final response: 27293.3320\n", + "Raw spend: 36127.71774106944\n", + "After adstock: 36127.89421165768\n", + "After hill transform: 0.9753752660915904\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 54,650.31\n", + "Adstocked value: 54,651.53\n", + "Saturated value: 0.0341\n", + "Final response: 18422.8332\n", + "Raw spend: 54650.30507657928\n", + "After adstock: 54651.5272988015\n", + "After hill transform: 0.03410770976778882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 190,355.48\n", + "Adstocked value: 190,355.81\n", + "Saturated value: 0.5248\n", + "Final response: 74999.9614\n", + "Raw spend: 190355.47697795887\n", + "After adstock: 190355.8103112922\n", + "After hill transform: 0.5248144237608239\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 36,175.12\n", + "Adstocked value: 36,175.46\n", + "Saturated value: 0.7732\n", + "Final response: 51942.3494\n", + "Raw spend: 36175.121825781614\n", + "After adstock: 36175.45515911495\n", + "After hill transform: 0.7732331302721825\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,127.72\n", + "Adstocked value: 36,127.89\n", + "Saturated value: 0.9754\n", + "Final response: 27293.3320\n", + "Raw spend: 36127.71774106944\n", + "After adstock: 36127.89421165768\n", + "After hill transform: 0.9753752660915904\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 54,650.31\n", + "Adstocked value: 54,651.53\n", + "Saturated value: 0.0341\n", + "Final response: 18422.8332\n", + "Raw spend: 54650.30507657928\n", + "After adstock: 54651.5272988015\n", + "After hill transform: 0.03410770976778882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 190,355.48\n", + "Adstocked value: 190,355.81\n", + "Saturated value: 0.5248\n", + "Final response: 74999.9614\n", + "Raw spend: 190355.47697795887\n", + "After adstock: 190355.8103112922\n", + "After hill transform: 0.5248144237608239\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 36,175.12\n", + "Adstocked value: 36,175.46\n", + "Saturated value: 0.7732\n", + "Final response: 51942.3494\n", + "Raw spend: 36175.12182576671\n", + "After adstock: 36175.45515910005\n", + "After hill transform: 0.7732331302719925\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,127.72\n", + "Adstocked value: 36,127.89\n", + "Saturated value: 0.9754\n", + "Final response: 27293.3320\n", + "Raw spend: 36127.71774108434\n", + "After adstock: 36127.89421167258\n", + "After hill transform: 0.9753752660916178\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 63,911.16\n", + "Adstocked value: 63,912.39\n", + "Saturated value: 0.0534\n", + "Final response: 28860.1119\n", + "Raw spend: 63911.1648470127\n", + "After adstock: 63912.387069234916\n", + "After hill transform: 0.05343110410564133\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 190,892.38\n", + "Adstocked value: 190,892.71\n", + "Saturated value: 0.5252\n", + "Final response: 75058.8288\n", + "Raw spend: 190892.37946204207\n", + "After adstock: 190892.7127953754\n", + "After hill transform: 0.5252263501329789\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,994.40\n", + "Adstocked value: 27,994.74\n", + "Saturated value: 0.6345\n", + "Final response: 42625.8843\n", + "Raw spend: 27994.402345518425\n", + "After adstock: 27994.735678851757\n", + "After hill transform: 0.6345447653234421\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 38,266.49\n", + "Adstocked value: 38,266.66\n", + "Saturated value: 0.9789\n", + "Final response: 27392.8497\n", + "Raw spend: 38266.48817802914\n", + "After adstock: 38266.66464861738\n", + "After hill transform: 0.9789317091315772\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 63,911.16\n", + "Adstocked value: 63,912.39\n", + "Saturated value: 0.0534\n", + "Final response: 28860.1119\n", + "Raw spend: 63911.1648470127\n", + "After adstock: 63912.387069234916\n", + "After hill transform: 0.05343110410564133\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 190,892.38\n", + "Adstocked value: 190,892.71\n", + "Saturated value: 0.5252\n", + "Final response: 75058.8288\n", + "Raw spend: 190892.37946204207\n", + "After adstock: 190892.7127953754\n", + "After hill transform: 0.5252263501329789\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,994.40\n", + "Adstocked value: 27,994.74\n", + "Saturated value: 0.6345\n", + "Final response: 42625.8843\n", + "Raw spend: 27994.402345518425\n", + "After adstock: 27994.735678851757\n", + "After hill transform: 0.6345447653234421\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 38,266.49\n", + "Adstocked value: 38,266.66\n", + "Saturated value: 0.9789\n", + "Final response: 27392.8497\n", + "Raw spend: 38266.48817802914\n", + "After adstock: 38266.66464861738\n", + "After hill transform: 0.9789317091315772\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 57,729.39\n", + "Adstocked value: 57,730.61\n", + "Saturated value: 0.0400\n", + "Final response: 21579.9904\n", + "Raw spend: 57729.38790434584\n", + "After adstock: 57730.610126568055\n", + "After hill transform: 0.039952815119115845\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 190,533.99\n", + "Adstocked value: 190,534.32\n", + "Saturated value: 0.5250\n", + "Final response: 75019.5528\n", + "Raw spend: 190533.98818101193\n", + "After adstock: 190534.32151434527\n", + "After hill transform: 0.5249515150369036\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,455.17\n", + "Adstocked value: 33,455.50\n", + "Saturated value: 0.7351\n", + "Final response: 49383.7583\n", + "Raw spend: 33455.167793979344\n", + "After adstock: 33455.50112731268\n", + "After hill transform: 0.735144991848674\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,838.82\n", + "Adstocked value: 36,839.00\n", + "Saturated value: 0.9766\n", + "Final response: 27328.7700\n", + "Raw spend: 36838.8235658226\n", + "After adstock: 36839.000036410835\n", + "After hill transform: 0.9766417061064063\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 57,729.39\n", + "Adstocked value: 57,730.61\n", + "Saturated value: 0.0400\n", + "Final response: 21579.9904\n", + "Raw spend: 57729.38790434584\n", + "After adstock: 57730.610126568055\n", + "After hill transform: 0.039952815119115845\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 190,533.99\n", + "Adstocked value: 190,534.32\n", + "Saturated value: 0.5250\n", + "Final response: 75019.5528\n", + "Raw spend: 190533.98818101193\n", + "After adstock: 190534.32151434527\n", + "After hill transform: 0.5249515150369036\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,455.17\n", + "Adstocked value: 33,455.50\n", + "Saturated value: 0.7351\n", + "Final response: 49383.7583\n", + "Raw spend: 33455.167793979344\n", + "After adstock: 33455.50112731268\n", + "After hill transform: 0.735144991848674\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,838.82\n", + "Adstocked value: 36,839.00\n", + "Saturated value: 0.9766\n", + "Final response: 27328.7700\n", + "Raw spend: 36838.8235658226\n", + "After adstock: 36839.000036410835\n", + "After hill transform: 0.9766417061064063\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 57,729.39\n", + "Adstocked value: 57,730.61\n", + "Saturated value: 0.0400\n", + "Final response: 21579.9904\n", + "Raw spend: 57729.38790436074\n", + "After adstock: 57730.61012658296\n", + "After hill transform: 0.03995281511914551\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 190,533.99\n", + "Adstocked value: 190,534.32\n", + "Saturated value: 0.5250\n", + "Final response: 75019.5528\n", + "Raw spend: 190533.98818101193\n", + "After adstock: 190534.32151434527\n", + "After hill transform: 0.5249515150369036\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,455.17\n", + "Adstocked value: 33,455.50\n", + "Saturated value: 0.7351\n", + "Final response: 49383.7583\n", + "Raw spend: 33455.167793979344\n", + "After adstock: 33455.50112731268\n", + "After hill transform: 0.735144991848674\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,838.82\n", + "Adstocked value: 36,839.00\n", + "Saturated value: 0.9766\n", + "Final response: 27328.7700\n", + "Raw spend: 36838.8235658226\n", + "After adstock: 36839.000036410835\n", + "After hill transform: 0.9766417061064063\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 57,729.39\n", + "Adstocked value: 57,730.61\n", + "Saturated value: 0.0400\n", + "Final response: 21579.9904\n", + "Raw spend: 57729.38790434584\n", + "After adstock: 57730.610126568055\n", + "After hill transform: 0.039952815119115845\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 190,533.99\n", + "Adstocked value: 190,534.32\n", + "Saturated value: 0.5250\n", + "Final response: 75019.5528\n", + "Raw spend: 190533.98818102683\n", + "After adstock: 190534.32151436017\n", + "After hill transform: 0.5249515150369151\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,455.17\n", + "Adstocked value: 33,455.50\n", + "Saturated value: 0.7351\n", + "Final response: 49383.7583\n", + "Raw spend: 33455.167793979344\n", + "After adstock: 33455.50112731268\n", + "After hill transform: 0.735144991848674\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,838.82\n", + "Adstocked value: 36,839.00\n", + "Saturated value: 0.9766\n", + "Final response: 27328.7700\n", + "Raw spend: 36838.8235658226\n", + "After adstock: 36839.000036410835\n", + "After hill transform: 0.9766417061064063\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 57,729.39\n", + "Adstocked value: 57,730.61\n", + "Saturated value: 0.0400\n", + "Final response: 21579.9904\n", + "Raw spend: 57729.38790434584\n", + "After adstock: 57730.610126568055\n", + "After hill transform: 0.039952815119115845\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 190,533.99\n", + "Adstocked value: 190,534.32\n", + "Saturated value: 0.5250\n", + "Final response: 75019.5528\n", + "Raw spend: 190533.98818101193\n", + "After adstock: 190534.32151434527\n", + "After hill transform: 0.5249515150369036\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,455.17\n", + "Adstocked value: 33,455.50\n", + "Saturated value: 0.7351\n", + "Final response: 49383.7583\n", + "Raw spend: 33455.167793994246\n", + "After adstock: 33455.50112732758\n", + "After hill transform: 0.7351449918489024\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,838.82\n", + "Adstocked value: 36,839.00\n", + "Saturated value: 0.9766\n", + "Final response: 27328.7700\n", + "Raw spend: 36838.8235658226\n", + "After adstock: 36839.000036410835\n", + "After hill transform: 0.9766417061064063\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 57,729.39\n", + "Adstocked value: 57,730.61\n", + "Saturated value: 0.0400\n", + "Final response: 21579.9904\n", + "Raw spend: 57729.38790434584\n", + "After adstock: 57730.610126568055\n", + "After hill transform: 0.039952815119115845\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 190,533.99\n", + "Adstocked value: 190,534.32\n", + "Saturated value: 0.5250\n", + "Final response: 75019.5528\n", + "Raw spend: 190533.98818101193\n", + "After adstock: 190534.32151434527\n", + "After hill transform: 0.5249515150369036\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,455.17\n", + "Adstocked value: 33,455.50\n", + "Saturated value: 0.7351\n", + "Final response: 49383.7583\n", + "Raw spend: 33455.167793979344\n", + "After adstock: 33455.50112731268\n", + "After hill transform: 0.735144991848674\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,838.82\n", + "Adstocked value: 36,839.00\n", + "Saturated value: 0.9766\n", + "Final response: 27328.7700\n", + "Raw spend: 36838.8235658375\n", + "After adstock: 36839.000036425736\n", + "After hill transform: 0.976641706106432\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 57,729.39\n", + "Adstocked value: 57,730.61\n", + "Saturated value: 0.0400\n", + "Final response: 21579.9904\n", + "Raw spend: 57729.38790434584\n", + "After adstock: 57730.610126568055\n", + "After hill transform: 0.039952815119115845\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 190,533.99\n", + "Adstocked value: 190,534.32\n", + "Saturated value: 0.5250\n", + "Final response: 75019.5528\n", + "Raw spend: 190533.98818101193\n", + "After adstock: 190534.32151434527\n", + "After hill transform: 0.5249515150369036\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,455.17\n", + "Adstocked value: 33,455.50\n", + "Saturated value: 0.7351\n", + "Final response: 49383.7583\n", + "Raw spend: 33455.167793979344\n", + "After adstock: 33455.50112731268\n", + "After hill transform: 0.735144991848674\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,838.82\n", + "Adstocked value: 36,839.00\n", + "Saturated value: 0.9766\n", + "Final response: 27328.7700\n", + "Raw spend: 36838.8235658226\n", + "After adstock: 36839.000036410835\n", + "After hill transform: 0.9766417061064063\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 57,729.39\n", + "Adstocked value: 57,730.61\n", + "Saturated value: 0.0400\n", + "Final response: 21579.9904\n", + "Raw spend: 57729.38790436074\n", + "After adstock: 57730.61012658296\n", + "After hill transform: 0.03995281511914551\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 190,533.99\n", + "Adstocked value: 190,534.32\n", + "Saturated value: 0.5250\n", + "Final response: 75019.5528\n", + "Raw spend: 190533.98818101193\n", + "After adstock: 190534.32151434527\n", + "After hill transform: 0.5249515150369036\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,455.17\n", + "Adstocked value: 33,455.50\n", + "Saturated value: 0.7351\n", + "Final response: 49383.7583\n", + "Raw spend: 33455.167793979344\n", + "After adstock: 33455.50112731268\n", + "After hill transform: 0.735144991848674\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,838.82\n", + "Adstocked value: 36,839.00\n", + "Saturated value: 0.9766\n", + "Final response: 27328.7700\n", + "Raw spend: 36838.8235658226\n", + "After adstock: 36839.000036410835\n", + "After hill transform: 0.9766417061064063\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 57,729.39\n", + "Adstocked value: 57,730.61\n", + "Saturated value: 0.0400\n", + "Final response: 21579.9904\n", + "Raw spend: 57729.38790434584\n", + "After adstock: 57730.610126568055\n", + "After hill transform: 0.039952815119115845\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 190,533.99\n", + "Adstocked value: 190,534.32\n", + "Saturated value: 0.5250\n", + "Final response: 75019.5528\n", + "Raw spend: 190533.98818102683\n", + "After adstock: 190534.32151436017\n", + "After hill transform: 0.5249515150369151\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,455.17\n", + "Adstocked value: 33,455.50\n", + "Saturated value: 0.7351\n", + "Final response: 49383.7583\n", + "Raw spend: 33455.167793979344\n", + "After adstock: 33455.50112731268\n", + "After hill transform: 0.735144991848674\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,838.82\n", + "Adstocked value: 36,839.00\n", + "Saturated value: 0.9766\n", + "Final response: 27328.7700\n", + "Raw spend: 36838.8235658226\n", + "After adstock: 36839.000036410835\n", + "After hill transform: 0.9766417061064063\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 57,729.39\n", + "Adstocked value: 57,730.61\n", + "Saturated value: 0.0400\n", + "Final response: 21579.9904\n", + "Raw spend: 57729.38790434584\n", + "After adstock: 57730.610126568055\n", + "After hill transform: 0.039952815119115845\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 190,533.99\n", + "Adstocked value: 190,534.32\n", + "Saturated value: 0.5250\n", + "Final response: 75019.5528\n", + "Raw spend: 190533.98818101193\n", + "After adstock: 190534.32151434527\n", + "After hill transform: 0.5249515150369036\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,455.17\n", + "Adstocked value: 33,455.50\n", + "Saturated value: 0.7351\n", + "Final response: 49383.7583\n", + "Raw spend: 33455.167793994246\n", + "After adstock: 33455.50112732758\n", + "After hill transform: 0.7351449918489024\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,838.82\n", + "Adstocked value: 36,839.00\n", + "Saturated value: 0.9766\n", + "Final response: 27328.7700\n", + "Raw spend: 36838.8235658226\n", + "After adstock: 36839.000036410835\n", + "After hill transform: 0.9766417061064063\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 57,729.39\n", + "Adstocked value: 57,730.61\n", + "Saturated value: 0.0400\n", + "Final response: 21579.9904\n", + "Raw spend: 57729.38790434584\n", + "After adstock: 57730.610126568055\n", + "After hill transform: 0.039952815119115845\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 190,533.99\n", + "Adstocked value: 190,534.32\n", + "Saturated value: 0.5250\n", + "Final response: 75019.5528\n", + "Raw spend: 190533.98818101193\n", + "After adstock: 190534.32151434527\n", + "After hill transform: 0.5249515150369036\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,455.17\n", + "Adstocked value: 33,455.50\n", + "Saturated value: 0.7351\n", + "Final response: 49383.7583\n", + "Raw spend: 33455.167793979344\n", + "After adstock: 33455.50112731268\n", + "After hill transform: 0.735144991848674\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 36,838.82\n", + "Adstocked value: 36,839.00\n", + "Saturated value: 0.9766\n", + "Final response: 27328.7700\n", + "Raw spend: 36838.8235658375\n", + "After adstock: 36839.000036425736\n", + "After hill transform: 0.976641706106432\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 59,714.04\n", + "Adstocked value: 59,715.26\n", + "Saturated value: 0.0440\n", + "Final response: 23778.9945\n", + "Raw spend: 59714.03723234988\n", + "After adstock: 59715.2594545721\n", + "After hill transform: 0.04402401271221458\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 190,190.93\n", + "Adstocked value: 190,191.26\n", + "Saturated value: 0.5247\n", + "Final response: 74981.8858\n", + "Raw spend: 190190.92970008604\n", + "After adstock: 190191.26303341938\n", + "After hill transform: 0.5246879391275588\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 32,017.53\n", + "Adstocked value: 32,017.86\n", + "Saturated value: 0.7120\n", + "Final response: 47830.9087\n", + "Raw spend: 32017.53055643918\n", + "After adstock: 32017.86388977251\n", + "After hill transform: 0.7120286953702465\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 37,494.84\n", + "Adstocked value: 37,495.02\n", + "Saturated value: 0.9777\n", + "Final response: 27359.3223\n", + "Raw spend: 37494.84496925191\n", + "After adstock: 37495.02143984015\n", + "After hill transform: 0.9777335455418149\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 59,714.04\n", + "Adstocked value: 59,715.26\n", + "Saturated value: 0.0440\n", + "Final response: 23778.9945\n", + "Raw spend: 59714.03723234988\n", + "After adstock: 59715.2594545721\n", + "After hill transform: 0.04402401271221458\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 190,190.93\n", + "Adstocked value: 190,191.26\n", + "Saturated value: 0.5247\n", + "Final response: 74981.8858\n", + "Raw spend: 190190.92970008604\n", + "After adstock: 190191.26303341938\n", + "After hill transform: 0.5246879391275588\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 32,017.53\n", + "Adstocked value: 32,017.86\n", + "Saturated value: 0.7120\n", + "Final response: 47830.9087\n", + "Raw spend: 32017.53055643918\n", + "After adstock: 32017.86388977251\n", + "After hill transform: 0.7120286953702465\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 37,494.84\n", + "Adstocked value: 37,495.02\n", + "Saturated value: 0.9777\n", + "Final response: 27359.3223\n", + "Raw spend: 37494.84496925191\n", + "After adstock: 37495.02143984015\n", + "After hill transform: 0.9777335455418149\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 59,714.04\n", + "Adstocked value: 59,715.26\n", + "Saturated value: 0.0440\n", + "Final response: 23778.9945\n", + "Raw spend: 59714.03723236478\n", + "After adstock: 59715.259454587\n", + "After hill transform: 0.044024012712246055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 190,190.93\n", + "Adstocked value: 190,191.26\n", + "Saturated value: 0.5247\n", + "Final response: 74981.8858\n", + "Raw spend: 190190.92970008604\n", + "After adstock: 190191.26303341938\n", + "After hill transform: 0.5246879391275588\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 32,017.53\n", + "Adstocked value: 32,017.86\n", + "Saturated value: 0.7120\n", + "Final response: 47830.9087\n", + "Raw spend: 32017.53055643918\n", + "After adstock: 32017.86388977251\n", + "After hill transform: 0.7120286953702465\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 37,494.84\n", + "Adstocked value: 37,495.02\n", + "Saturated value: 0.9777\n", + "Final response: 27359.3223\n", + "Raw spend: 37494.84496925191\n", + "After adstock: 37495.02143984015\n", + "After hill transform: 0.9777335455418149\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 59,714.04\n", + "Adstocked value: 59,715.26\n", + "Saturated value: 0.0440\n", + "Final response: 23778.9945\n", + "Raw spend: 59714.03723234988\n", + "After adstock: 59715.2594545721\n", + "After hill transform: 0.04402401271221458\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 190,190.93\n", + "Adstocked value: 190,191.26\n", + "Saturated value: 0.5247\n", + "Final response: 74981.8858\n", + "Raw spend: 190190.92970010094\n", + "After adstock: 190191.26303343428\n", + "After hill transform: 0.5246879391275703\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 32,017.53\n", + "Adstocked value: 32,017.86\n", + "Saturated value: 0.7120\n", + "Final response: 47830.9087\n", + "Raw spend: 32017.53055643918\n", + "After adstock: 32017.86388977251\n", + "After hill transform: 0.7120286953702465\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 37,494.84\n", + "Adstocked value: 37,495.02\n", + "Saturated value: 0.9777\n", + "Final response: 27359.3223\n", + "Raw spend: 37494.84496925191\n", + "After adstock: 37495.02143984015\n", + "After hill transform: 0.9777335455418149\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 59,714.04\n", + "Adstocked value: 59,715.26\n", + "Saturated value: 0.0440\n", + "Final response: 23778.9945\n", + "Raw spend: 59714.03723234988\n", + "After adstock: 59715.2594545721\n", + "After hill transform: 0.04402401271221458\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 190,190.93\n", + "Adstocked value: 190,191.26\n", + "Saturated value: 0.5247\n", + "Final response: 74981.8858\n", + "Raw spend: 190190.92970008604\n", + "After adstock: 190191.26303341938\n", + "After hill transform: 0.5246879391275588\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 32,017.53\n", + "Adstocked value: 32,017.86\n", + "Saturated value: 0.7120\n", + "Final response: 47830.9087\n", + "Raw spend: 32017.53055645408\n", + "After adstock: 32017.86388978741\n", + "After hill transform: 0.7120286953704977\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 37,494.84\n", + "Adstocked value: 37,495.02\n", + "Saturated value: 0.9777\n", + "Final response: 27359.3223\n", + "Raw spend: 37494.84496925191\n", + "After adstock: 37495.02143984015\n", + "After hill transform: 0.9777335455418149\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 59,714.04\n", + "Adstocked value: 59,715.26\n", + "Saturated value: 0.0440\n", + "Final response: 23778.9945\n", + "Raw spend: 59714.03723234988\n", + "After adstock: 59715.2594545721\n", + "After hill transform: 0.04402401271221458\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 190,190.93\n", + "Adstocked value: 190,191.26\n", + "Saturated value: 0.5247\n", + "Final response: 74981.8858\n", + "Raw spend: 190190.92970008604\n", + "After adstock: 190191.26303341938\n", + "After hill transform: 0.5246879391275588\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 32,017.53\n", + "Adstocked value: 32,017.86\n", + "Saturated value: 0.7120\n", + "Final response: 47830.9087\n", + "Raw spend: 32017.53055643918\n", + "After adstock: 32017.86388977251\n", + "After hill transform: 0.7120286953702465\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 37,494.84\n", + "Adstocked value: 37,495.02\n", + "Saturated value: 0.9777\n", + "Final response: 27359.3223\n", + "Raw spend: 37494.844969266815\n", + "After adstock: 37495.02143985505\n", + "After hill transform: 0.9777335455418389\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 59,714.04\n", + "Adstocked value: 59,715.26\n", + "Saturated value: 0.0440\n", + "Final response: 23778.9945\n", + "Raw spend: 59714.03723234988\n", + "After adstock: 59715.2594545721\n", + "After hill transform: 0.04402401271221458\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 190,190.93\n", + "Adstocked value: 190,191.26\n", + "Saturated value: 0.5247\n", + "Final response: 74981.8858\n", + "Raw spend: 190190.92970008604\n", + "After adstock: 190191.26303341938\n", + "After hill transform: 0.5246879391275588\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 32,017.53\n", + "Adstocked value: 32,017.86\n", + "Saturated value: 0.7120\n", + "Final response: 47830.9087\n", + "Raw spend: 32017.53055643918\n", + "After adstock: 32017.86388977251\n", + "After hill transform: 0.7120286953702465\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 37,494.84\n", + "Adstocked value: 37,495.02\n", + "Saturated value: 0.9777\n", + "Final response: 27359.3223\n", + "Raw spend: 37494.84496925191\n", + "After adstock: 37495.02143984015\n", + "After hill transform: 0.9777335455418149\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 59,714.04\n", + "Adstocked value: 59,715.26\n", + "Saturated value: 0.0440\n", + "Final response: 23778.9945\n", + "Raw spend: 59714.03723236478\n", + "After adstock: 59715.259454587\n", + "After hill transform: 0.044024012712246055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 190,190.93\n", + "Adstocked value: 190,191.26\n", + "Saturated value: 0.5247\n", + "Final response: 74981.8858\n", + "Raw spend: 190190.92970008604\n", + "After adstock: 190191.26303341938\n", + "After hill transform: 0.5246879391275588\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 32,017.53\n", + "Adstocked value: 32,017.86\n", + "Saturated value: 0.7120\n", + "Final response: 47830.9087\n", + "Raw spend: 32017.53055643918\n", + "After adstock: 32017.86388977251\n", + "After hill transform: 0.7120286953702465\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 37,494.84\n", + "Adstocked value: 37,495.02\n", + "Saturated value: 0.9777\n", + "Final response: 27359.3223\n", + "Raw spend: 37494.84496925191\n", + "After adstock: 37495.02143984015\n", + "After hill transform: 0.9777335455418149\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 59,714.04\n", + "Adstocked value: 59,715.26\n", + "Saturated value: 0.0440\n", + "Final response: 23778.9945\n", + "Raw spend: 59714.03723234988\n", + "After adstock: 59715.2594545721\n", + "After hill transform: 0.04402401271221458\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 190,190.93\n", + "Adstocked value: 190,191.26\n", + "Saturated value: 0.5247\n", + "Final response: 74981.8858\n", + "Raw spend: 190190.92970010094\n", + "After adstock: 190191.26303343428\n", + "After hill transform: 0.5246879391275703\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 32,017.53\n", + "Adstocked value: 32,017.86\n", + "Saturated value: 0.7120\n", + "Final response: 47830.9087\n", + "Raw spend: 32017.53055643918\n", + "After adstock: 32017.86388977251\n", + "After hill transform: 0.7120286953702465\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 37,494.84\n", + "Adstocked value: 37,495.02\n", + "Saturated value: 0.9777\n", + "Final response: 27359.3223\n", + "Raw spend: 37494.84496925191\n", + "After adstock: 37495.02143984015\n", + "After hill transform: 0.9777335455418149\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 59,714.04\n", + "Adstocked value: 59,715.26\n", + "Saturated value: 0.0440\n", + "Final response: 23778.9945\n", + "Raw spend: 59714.03723234988\n", + "After adstock: 59715.2594545721\n", + "After hill transform: 0.04402401271221458\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 190,190.93\n", + "Adstocked value: 190,191.26\n", + "Saturated value: 0.5247\n", + "Final response: 74981.8858\n", + "Raw spend: 190190.92970008604\n", + "After adstock: 190191.26303341938\n", + "After hill transform: 0.5246879391275588\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 32,017.53\n", + "Adstocked value: 32,017.86\n", + "Saturated value: 0.7120\n", + "Final response: 47830.9087\n", + "Raw spend: 32017.53055645408\n", + "After adstock: 32017.86388978741\n", + "After hill transform: 0.7120286953704977\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 37,494.84\n", + "Adstocked value: 37,495.02\n", + "Saturated value: 0.9777\n", + "Final response: 27359.3223\n", + "Raw spend: 37494.84496925191\n", + "After adstock: 37495.02143984015\n", + "After hill transform: 0.9777335455418149\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 59,714.04\n", + "Adstocked value: 59,715.26\n", + "Saturated value: 0.0440\n", + "Final response: 23778.9945\n", + "Raw spend: 59714.03723234988\n", + "After adstock: 59715.2594545721\n", + "After hill transform: 0.04402401271221458\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 190,190.93\n", + "Adstocked value: 190,191.26\n", + "Saturated value: 0.5247\n", + "Final response: 74981.8858\n", + "Raw spend: 190190.92970008604\n", + "After adstock: 190191.26303341938\n", + "After hill transform: 0.5246879391275588\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 32,017.53\n", + "Adstocked value: 32,017.86\n", + "Saturated value: 0.7120\n", + "Final response: 47830.9087\n", + "Raw spend: 32017.53055643918\n", + "After adstock: 32017.86388977251\n", + "After hill transform: 0.7120286953702465\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 37,494.84\n", + "Adstocked value: 37,495.02\n", + "Saturated value: 0.9777\n", + "Final response: 27359.3223\n", + "Raw spend: 37494.844969266815\n", + "After adstock: 37495.02143985505\n", + "After hill transform: 0.9777335455418389\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 66,951.44\n", + "Adstocked value: 66,952.66\n", + "Saturated value: 0.0609\n", + "Final response: 32909.7449\n", + "Raw spend: 66951.43873456406\n", + "After adstock: 66952.66095678628\n", + "After hill transform: 0.06092852355237164\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 189,575.86\n", + "Adstocked value: 189,576.20\n", + "Saturated value: 0.5242\n", + "Final response: 74914.1776\n", + "Raw spend: 189575.86248570643\n", + "After adstock: 189576.19581903977\n", + "After hill transform: 0.5242141486613185\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,181.78\n", + "Adstocked value: 26,182.11\n", + "Saturated value: 0.5928\n", + "Final response: 39821.4557\n", + "Raw spend: 26181.77564225685\n", + "After adstock: 26182.10897559018\n", + "After hill transform: 0.5927969982590241\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 39,762.22\n", + "Adstocked value: 39,762.39\n", + "Saturated value: 0.9810\n", + "Final response: 27451.2330\n", + "Raw spend: 39762.21770708555\n", + "After adstock: 39762.394177673785\n", + "After hill transform: 0.9810181366239955\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 66,951.44\n", + "Adstocked value: 66,952.66\n", + "Saturated value: 0.0609\n", + "Final response: 32909.7449\n", + "Raw spend: 66951.43873456406\n", + "After adstock: 66952.66095678628\n", + "After hill transform: 0.06092852355237164\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 189,575.86\n", + "Adstocked value: 189,576.20\n", + "Saturated value: 0.5242\n", + "Final response: 74914.1776\n", + "Raw spend: 189575.86248570643\n", + "After adstock: 189576.19581903977\n", + "After hill transform: 0.5242141486613185\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 26,181.78\n", + "Adstocked value: 26,182.11\n", + "Saturated value: 0.5928\n", + "Final response: 39821.4557\n", + "Raw spend: 26181.77564225685\n", + "After adstock: 26182.10897559018\n", + "After hill transform: 0.5927969982590241\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 39,762.22\n", + "Adstocked value: 39,762.39\n", + "Saturated value: 0.9810\n", + "Final response: 27451.2330\n", + "Raw spend: 39762.21770708555\n", + "After adstock: 39762.394177673785\n", + "After hill transform: 0.9810181366239955\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 63,197.64\n", + "Adstocked value: 63,198.86\n", + "Saturated value: 0.0518\n", + "Final response: 27954.7398\n", + "Raw spend: 63197.635278907306\n", + "After adstock: 63198.857501129525\n", + "After hill transform: 0.05175491417877084\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 189,894.88\n", + "Adstocked value: 189,895.21\n", + "Saturated value: 0.5245\n", + "Final response: 74949.3238\n", + "Raw spend: 189894.87773366427\n", + "After adstock: 189895.2110669976\n", + "After hill transform: 0.5244600853365192\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 29,208.59\n", + "Adstocked value: 29,208.92\n", + "Saturated value: 0.6601\n", + "Final response: 44339.5079\n", + "Raw spend: 29208.590854390874\n", + "After adstock: 29208.924187724206\n", + "After hill transform: 0.6600544047908297\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 38,586.21\n", + "Adstocked value: 38,586.38\n", + "Saturated value: 0.9794\n", + "Final response: 27406.0301\n", + "Raw spend: 38586.20562375178\n", + "After adstock: 38586.38209434002\n", + "After hill transform: 0.9794027335375579\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 63,197.64\n", + "Adstocked value: 63,198.86\n", + "Saturated value: 0.0518\n", + "Final response: 27954.7398\n", + "Raw spend: 63197.635278907306\n", + "After adstock: 63198.857501129525\n", + "After hill transform: 0.05175491417877084\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 189,894.88\n", + "Adstocked value: 189,895.21\n", + "Saturated value: 0.5245\n", + "Final response: 74949.3238\n", + "Raw spend: 189894.87773366427\n", + "After adstock: 189895.2110669976\n", + "After hill transform: 0.5244600853365192\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 29,208.59\n", + "Adstocked value: 29,208.92\n", + "Saturated value: 0.6601\n", + "Final response: 44339.5079\n", + "Raw spend: 29208.590854390874\n", + "After adstock: 29208.924187724206\n", + "After hill transform: 0.6600544047908297\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 38,586.21\n", + "Adstocked value: 38,586.38\n", + "Saturated value: 0.9794\n", + "Final response: 27406.0301\n", + "Raw spend: 38586.20562375178\n", + "After adstock: 38586.38209434002\n", + "After hill transform: 0.9794027335375579\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 63,197.64\n", + "Adstocked value: 63,198.86\n", + "Saturated value: 0.0518\n", + "Final response: 27954.7398\n", + "Raw spend: 63197.63527892221\n", + "After adstock: 63198.857501144426\n", + "After hill transform: 0.05175491417880552\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 189,894.88\n", + "Adstocked value: 189,895.21\n", + "Saturated value: 0.5245\n", + "Final response: 74949.3238\n", + "Raw spend: 189894.87773366427\n", + "After adstock: 189895.2110669976\n", + "After hill transform: 0.5244600853365192\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 29,208.59\n", + "Adstocked value: 29,208.92\n", + "Saturated value: 0.6601\n", + "Final response: 44339.5079\n", + "Raw spend: 29208.590854390874\n", + "After adstock: 29208.924187724206\n", + "After hill transform: 0.6600544047908297\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 38,586.21\n", + "Adstocked value: 38,586.38\n", + "Saturated value: 0.9794\n", + "Final response: 27406.0301\n", + "Raw spend: 38586.20562375178\n", + "After adstock: 38586.38209434002\n", + "After hill transform: 0.9794027335375579\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 63,197.64\n", + "Adstocked value: 63,198.86\n", + "Saturated value: 0.0518\n", + "Final response: 27954.7398\n", + "Raw spend: 63197.635278907306\n", + "After adstock: 63198.857501129525\n", + "After hill transform: 0.05175491417877084\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 189,894.88\n", + "Adstocked value: 189,895.21\n", + "Saturated value: 0.5245\n", + "Final response: 74949.3238\n", + "Raw spend: 189894.87773367917\n", + "After adstock: 189895.2110670125\n", + "After hill transform: 0.5244600853365308\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 29,208.59\n", + "Adstocked value: 29,208.92\n", + "Saturated value: 0.6601\n", + "Final response: 44339.5079\n", + "Raw spend: 29208.590854390874\n", + "After adstock: 29208.924187724206\n", + "After hill transform: 0.6600544047908297\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 38,586.21\n", + "Adstocked value: 38,586.38\n", + "Saturated value: 0.9794\n", + "Final response: 27406.0301\n", + "Raw spend: 38586.20562375178\n", + "After adstock: 38586.38209434002\n", + "After hill transform: 0.9794027335375579\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 63,197.64\n", + "Adstocked value: 63,198.86\n", + "Saturated value: 0.0518\n", + "Final response: 27954.7398\n", + "Raw spend: 63197.635278907306\n", + "After adstock: 63198.857501129525\n", + "After hill transform: 0.05175491417877084\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 189,894.88\n", + "Adstocked value: 189,895.21\n", + "Saturated value: 0.5245\n", + "Final response: 74949.3238\n", + "Raw spend: 189894.87773366427\n", + "After adstock: 189895.2110669976\n", + "After hill transform: 0.5244600853365192\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 29,208.59\n", + "Adstocked value: 29,208.92\n", + "Saturated value: 0.6601\n", + "Final response: 44339.5079\n", + "Raw spend: 29208.590854405775\n", + "After adstock: 29208.924187739107\n", + "After hill transform: 0.6600544047911311\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 38,586.21\n", + "Adstocked value: 38,586.38\n", + "Saturated value: 0.9794\n", + "Final response: 27406.0301\n", + "Raw spend: 38586.20562375178\n", + "After adstock: 38586.38209434002\n", + "After hill transform: 0.9794027335375579\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 63,197.64\n", + "Adstocked value: 63,198.86\n", + "Saturated value: 0.0518\n", + "Final response: 27954.7398\n", + "Raw spend: 63197.635278907306\n", + "After adstock: 63198.857501129525\n", + "After hill transform: 0.05175491417877084\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 189,894.88\n", + "Adstocked value: 189,895.21\n", + "Saturated value: 0.5245\n", + "Final response: 74949.3238\n", + "Raw spend: 189894.87773366427\n", + "After adstock: 189895.2110669976\n", + "After hill transform: 0.5244600853365192\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 29,208.59\n", + "Adstocked value: 29,208.92\n", + "Saturated value: 0.6601\n", + "Final response: 44339.5079\n", + "Raw spend: 29208.590854390874\n", + "After adstock: 29208.924187724206\n", + "After hill transform: 0.6600544047908297\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 38,586.21\n", + "Adstocked value: 38,586.38\n", + "Saturated value: 0.9794\n", + "Final response: 27406.0301\n", + "Raw spend: 38586.205623766684\n", + "After adstock: 38586.38209435492\n", + "After hill transform: 0.9794027335375795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 63,197.64\n", + "Adstocked value: 63,198.86\n", + "Saturated value: 0.0518\n", + "Final response: 27954.7398\n", + "Raw spend: 63197.635278907306\n", + "After adstock: 63198.857501129525\n", + "After hill transform: 0.05175491417877084\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 189,894.88\n", + "Adstocked value: 189,895.21\n", + "Saturated value: 0.5245\n", + "Final response: 74949.3238\n", + "Raw spend: 189894.87773366427\n", + "After adstock: 189895.2110669976\n", + "After hill transform: 0.5244600853365192\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 29,208.59\n", + "Adstocked value: 29,208.92\n", + "Saturated value: 0.6601\n", + "Final response: 44339.5079\n", + "Raw spend: 29208.590854390874\n", + "After adstock: 29208.924187724206\n", + "After hill transform: 0.6600544047908297\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 38,586.21\n", + "Adstocked value: 38,586.38\n", + "Saturated value: 0.9794\n", + "Final response: 27406.0301\n", + "Raw spend: 38586.20562375178\n", + "After adstock: 38586.38209434002\n", + "After hill transform: 0.9794027335375579\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 63,197.64\n", + "Adstocked value: 63,198.86\n", + "Saturated value: 0.0518\n", + "Final response: 27954.7398\n", + "Raw spend: 63197.63527892221\n", + "After adstock: 63198.857501144426\n", + "After hill transform: 0.05175491417880552\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 189,894.88\n", + "Adstocked value: 189,895.21\n", + "Saturated value: 0.5245\n", + "Final response: 74949.3238\n", + "Raw spend: 189894.87773366427\n", + "After adstock: 189895.2110669976\n", + "After hill transform: 0.5244600853365192\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 29,208.59\n", + "Adstocked value: 29,208.92\n", + "Saturated value: 0.6601\n", + "Final response: 44339.5079\n", + "Raw spend: 29208.590854390874\n", + "After adstock: 29208.924187724206\n", + "After hill transform: 0.6600544047908297\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 38,586.21\n", + "Adstocked value: 38,586.38\n", + "Saturated value: 0.9794\n", + "Final response: 27406.0301\n", + "Raw spend: 38586.20562375178\n", + "After adstock: 38586.38209434002\n", + "After hill transform: 0.9794027335375579\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 63,197.64\n", + "Adstocked value: 63,198.86\n", + "Saturated value: 0.0518\n", + "Final response: 27954.7398\n", + "Raw spend: 63197.635278907306\n", + "After adstock: 63198.857501129525\n", + "After hill transform: 0.05175491417877084\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 189,894.88\n", + "Adstocked value: 189,895.21\n", + "Saturated value: 0.5245\n", + "Final response: 74949.3238\n", + "Raw spend: 189894.87773367917\n", + "After adstock: 189895.2110670125\n", + "After hill transform: 0.5244600853365308\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 29,208.59\n", + "Adstocked value: 29,208.92\n", + "Saturated value: 0.6601\n", + "Final response: 44339.5079\n", + "Raw spend: 29208.590854390874\n", + "After adstock: 29208.924187724206\n", + "After hill transform: 0.6600544047908297\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 38,586.21\n", + "Adstocked value: 38,586.38\n", + "Saturated value: 0.9794\n", + "Final response: 27406.0301\n", + "Raw spend: 38586.20562375178\n", + "After adstock: 38586.38209434002\n", + "After hill transform: 0.9794027335375579\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 63,197.64\n", + "Adstocked value: 63,198.86\n", + "Saturated value: 0.0518\n", + "Final response: 27954.7398\n", + "Raw spend: 63197.635278907306\n", + "After adstock: 63198.857501129525\n", + "After hill transform: 0.05175491417877084\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 189,894.88\n", + "Adstocked value: 189,895.21\n", + "Saturated value: 0.5245\n", + "Final response: 74949.3238\n", + "Raw spend: 189894.87773366427\n", + "After adstock: 189895.2110669976\n", + "After hill transform: 0.5244600853365192\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 29,208.59\n", + "Adstocked value: 29,208.92\n", + "Saturated value: 0.6601\n", + "Final response: 44339.5079\n", + "Raw spend: 29208.590854405775\n", + "After adstock: 29208.924187739107\n", + "After hill transform: 0.6600544047911311\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 38,586.21\n", + "Adstocked value: 38,586.38\n", + "Saturated value: 0.9794\n", + "Final response: 27406.0301\n", + "Raw spend: 38586.20562375178\n", + "After adstock: 38586.38209434002\n", + "After hill transform: 0.9794027335375579\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 63,197.64\n", + "Adstocked value: 63,198.86\n", + "Saturated value: 0.0518\n", + "Final response: 27954.7398\n", + "Raw spend: 63197.635278907306\n", + "After adstock: 63198.857501129525\n", + "After hill transform: 0.05175491417877084\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 189,894.88\n", + "Adstocked value: 189,895.21\n", + "Saturated value: 0.5245\n", + "Final response: 74949.3238\n", + "Raw spend: 189894.87773366427\n", + "After adstock: 189895.2110669976\n", + "After hill transform: 0.5244600853365192\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 29,208.59\n", + "Adstocked value: 29,208.92\n", + "Saturated value: 0.6601\n", + "Final response: 44339.5079\n", + "Raw spend: 29208.590854390874\n", + "After adstock: 29208.924187724206\n", + "After hill transform: 0.6600544047908297\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 38,586.21\n", + "Adstocked value: 38,586.38\n", + "Saturated value: 0.9794\n", + "Final response: 27406.0301\n", + "Raw spend: 38586.205623766684\n", + "After adstock: 38586.38209435492\n", + "After hill transform: 0.9794027335375795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 68,074.41\n", + "Adstocked value: 68,075.63\n", + "Saturated value: 0.0638\n", + "Final response: 34484.2950\n", + "Raw spend: 68074.41073827833\n", + "After adstock: 68075.63296050054\n", + "After hill transform: 0.06384361786637374\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,878.16\n", + "Adstocked value: 188,878.50\n", + "Saturated value: 0.5237\n", + "Final response: 74837.0988\n", + "Raw spend: 188878.1623177122\n", + "After adstock: 188878.49565104555\n", + "After hill transform: 0.5236747880672177\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 25,551.24\n", + "Adstocked value: 25,551.57\n", + "Saturated value: 0.5772\n", + "Final response: 38774.9539\n", + "Raw spend: 25551.237148793385\n", + "After adstock: 25551.570482126717\n", + "After hill transform: 0.5772183845171397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 40,508.63\n", + "Adstocked value: 40,508.80\n", + "Saturated value: 0.9820\n", + "Final response: 27477.4713\n", + "Raw spend: 40508.62831719533\n", + "After adstock: 40508.80478778357\n", + "After hill transform: 0.981955808974962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 68,074.41\n", + "Adstocked value: 68,075.63\n", + "Saturated value: 0.0638\n", + "Final response: 34484.2950\n", + "Raw spend: 68074.41073827833\n", + "After adstock: 68075.63296050054\n", + "After hill transform: 0.06384361786637374\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 188,878.16\n", + "Adstocked value: 188,878.50\n", + "Saturated value: 0.5237\n", + "Final response: 74837.0988\n", + "Raw spend: 188878.1623177122\n", + "After adstock: 188878.49565104555\n", + "After hill transform: 0.5236747880672177\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 25,551.24\n", + "Adstocked value: 25,551.57\n", + "Saturated value: 0.5772\n", + "Final response: 38774.9539\n", + "Raw spend: 25551.237148793385\n", + "After adstock: 25551.570482126717\n", + "After hill transform: 0.5772183845171397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 40,508.63\n", + "Adstocked value: 40,508.80\n", + "Saturated value: 0.9820\n", + "Final response: 27477.4713\n", + "Raw spend: 40508.62831719533\n", + "After adstock: 40508.80478778357\n", + "After hill transform: 0.981955808974962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 65,785.33\n", + "Adstocked value: 65,786.56\n", + "Saturated value: 0.0580\n", + "Final response: 31319.6987\n", + "Raw spend: 65785.33434056355\n", + "After adstock: 65786.55656278577\n", + "After hill transform: 0.057984739921945215\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 189,355.39\n", + "Adstocked value: 189,355.72\n", + "Saturated value: 0.5240\n", + "Final response: 74889.8525\n", + "Raw spend: 189355.391437904\n", + "After adstock: 189355.72477123735\n", + "After hill transform: 0.5240439332808333\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,267.94\n", + "Adstocked value: 27,268.27\n", + "Saturated value: 0.6183\n", + "Final response: 41537.9338\n", + "Raw spend: 27267.9374798473\n", + "After adstock: 27268.270813180632\n", + "After hill transform: 0.6183491301854132\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 39,606.28\n", + "Adstocked value: 39,606.45\n", + "Saturated value: 0.9808\n", + "Final response: 27445.5202\n", + "Raw spend: 39606.275430404756\n", + "After adstock: 39606.45190099299\n", + "After hill transform: 0.9808139816728579\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 65,785.33\n", + "Adstocked value: 65,786.56\n", + "Saturated value: 0.0580\n", + "Final response: 31319.6987\n", + "Raw spend: 65785.33434056355\n", + "After adstock: 65786.55656278577\n", + "After hill transform: 0.057984739921945215\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 189,355.39\n", + "Adstocked value: 189,355.72\n", + "Saturated value: 0.5240\n", + "Final response: 74889.8525\n", + "Raw spend: 189355.391437904\n", + "After adstock: 189355.72477123735\n", + "After hill transform: 0.5240439332808333\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,267.94\n", + "Adstocked value: 27,268.27\n", + "Saturated value: 0.6183\n", + "Final response: 41537.9338\n", + "Raw spend: 27267.9374798473\n", + "After adstock: 27268.270813180632\n", + "After hill transform: 0.6183491301854132\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 39,606.28\n", + "Adstocked value: 39,606.45\n", + "Saturated value: 0.9808\n", + "Final response: 27445.5202\n", + "Raw spend: 39606.275430404756\n", + "After adstock: 39606.45190099299\n", + "After hill transform: 0.9808139816728579\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 65,785.33\n", + "Adstocked value: 65,786.56\n", + "Saturated value: 0.0580\n", + "Final response: 31319.6987\n", + "Raw spend: 65785.33434057845\n", + "After adstock: 65786.55656280067\n", + "After hill transform: 0.05798473992198229\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 189,355.39\n", + "Adstocked value: 189,355.72\n", + "Saturated value: 0.5240\n", + "Final response: 74889.8525\n", + "Raw spend: 189355.391437904\n", + "After adstock: 189355.72477123735\n", + "After hill transform: 0.5240439332808333\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,267.94\n", + "Adstocked value: 27,268.27\n", + "Saturated value: 0.6183\n", + "Final response: 41537.9338\n", + "Raw spend: 27267.9374798473\n", + "After adstock: 27268.270813180632\n", + "After hill transform: 0.6183491301854132\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 39,606.28\n", + "Adstocked value: 39,606.45\n", + "Saturated value: 0.9808\n", + "Final response: 27445.5202\n", + "Raw spend: 39606.275430404756\n", + "After adstock: 39606.45190099299\n", + "After hill transform: 0.9808139816728579\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 65,785.33\n", + "Adstocked value: 65,786.56\n", + "Saturated value: 0.0580\n", + "Final response: 31319.6987\n", + "Raw spend: 65785.33434056355\n", + "After adstock: 65786.55656278577\n", + "After hill transform: 0.057984739921945215\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 189,355.39\n", + "Adstocked value: 189,355.72\n", + "Saturated value: 0.5240\n", + "Final response: 74889.8525\n", + "Raw spend: 189355.3914379189\n", + "After adstock: 189355.72477125225\n", + "After hill transform: 0.5240439332808449\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,267.94\n", + "Adstocked value: 27,268.27\n", + "Saturated value: 0.6183\n", + "Final response: 41537.9338\n", + "Raw spend: 27267.9374798473\n", + "After adstock: 27268.270813180632\n", + "After hill transform: 0.6183491301854132\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 39,606.28\n", + "Adstocked value: 39,606.45\n", + "Saturated value: 0.9808\n", + "Final response: 27445.5202\n", + "Raw spend: 39606.275430404756\n", + "After adstock: 39606.45190099299\n", + "After hill transform: 0.9808139816728579\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 65,785.33\n", + "Adstocked value: 65,786.56\n", + "Saturated value: 0.0580\n", + "Final response: 31319.6987\n", + "Raw spend: 65785.33434056355\n", + "After adstock: 65786.55656278577\n", + "After hill transform: 0.057984739921945215\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 189,355.39\n", + "Adstocked value: 189,355.72\n", + "Saturated value: 0.5240\n", + "Final response: 74889.8525\n", + "Raw spend: 189355.391437904\n", + "After adstock: 189355.72477123735\n", + "After hill transform: 0.5240439332808333\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,267.94\n", + "Adstocked value: 27,268.27\n", + "Saturated value: 0.6183\n", + "Final response: 41537.9338\n", + "Raw spend: 27267.9374798622\n", + "After adstock: 27268.270813195533\n", + "After hill transform: 0.6183491301857527\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 39,606.28\n", + "Adstocked value: 39,606.45\n", + "Saturated value: 0.9808\n", + "Final response: 27445.5202\n", + "Raw spend: 39606.275430404756\n", + "After adstock: 39606.45190099299\n", + "After hill transform: 0.9808139816728579\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 65,785.33\n", + "Adstocked value: 65,786.56\n", + "Saturated value: 0.0580\n", + "Final response: 31319.6987\n", + "Raw spend: 65785.33434056355\n", + "After adstock: 65786.55656278577\n", + "After hill transform: 0.057984739921945215\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 189,355.39\n", + "Adstocked value: 189,355.72\n", + "Saturated value: 0.5240\n", + "Final response: 74889.8525\n", + "Raw spend: 189355.391437904\n", + "After adstock: 189355.72477123735\n", + "After hill transform: 0.5240439332808333\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,267.94\n", + "Adstocked value: 27,268.27\n", + "Saturated value: 0.6183\n", + "Final response: 41537.9338\n", + "Raw spend: 27267.9374798473\n", + "After adstock: 27268.270813180632\n", + "After hill transform: 0.6183491301854132\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 39,606.28\n", + "Adstocked value: 39,606.45\n", + "Saturated value: 0.9808\n", + "Final response: 27445.5202\n", + "Raw spend: 39606.27543041966\n", + "After adstock: 39606.451901007895\n", + "After hill transform: 0.9808139816728776\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 65,785.33\n", + "Adstocked value: 65,786.56\n", + "Saturated value: 0.0580\n", + "Final response: 31319.6987\n", + "Raw spend: 65785.33434056355\n", + "After adstock: 65786.55656278577\n", + "After hill transform: 0.057984739921945215\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 189,355.39\n", + "Adstocked value: 189,355.72\n", + "Saturated value: 0.5240\n", + "Final response: 74889.8525\n", + "Raw spend: 189355.391437904\n", + "After adstock: 189355.72477123735\n", + "After hill transform: 0.5240439332808333\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,267.94\n", + "Adstocked value: 27,268.27\n", + "Saturated value: 0.6183\n", + "Final response: 41537.9338\n", + "Raw spend: 27267.9374798473\n", + "After adstock: 27268.270813180632\n", + "After hill transform: 0.6183491301854132\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 39,606.28\n", + "Adstocked value: 39,606.45\n", + "Saturated value: 0.9808\n", + "Final response: 27445.5202\n", + "Raw spend: 39606.275430404756\n", + "After adstock: 39606.45190099299\n", + "After hill transform: 0.9808139816728579\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 65,785.33\n", + "Adstocked value: 65,786.56\n", + "Saturated value: 0.0580\n", + "Final response: 31319.6987\n", + "Raw spend: 65785.33434057845\n", + "After adstock: 65786.55656280067\n", + "After hill transform: 0.05798473992198229\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 189,355.39\n", + "Adstocked value: 189,355.72\n", + "Saturated value: 0.5240\n", + "Final response: 74889.8525\n", + "Raw spend: 189355.391437904\n", + "After adstock: 189355.72477123735\n", + "After hill transform: 0.5240439332808333\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,267.94\n", + "Adstocked value: 27,268.27\n", + "Saturated value: 0.6183\n", + "Final response: 41537.9338\n", + "Raw spend: 27267.9374798473\n", + "After adstock: 27268.270813180632\n", + "After hill transform: 0.6183491301854132\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 39,606.28\n", + "Adstocked value: 39,606.45\n", + "Saturated value: 0.9808\n", + "Final response: 27445.5202\n", + "Raw spend: 39606.275430404756\n", + "After adstock: 39606.45190099299\n", + "After hill transform: 0.9808139816728579\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 65,785.33\n", + "Adstocked value: 65,786.56\n", + "Saturated value: 0.0580\n", + "Final response: 31319.6987\n", + "Raw spend: 65785.33434056355\n", + "After adstock: 65786.55656278577\n", + "After hill transform: 0.057984739921945215\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 189,355.39\n", + "Adstocked value: 189,355.72\n", + "Saturated value: 0.5240\n", + "Final response: 74889.8525\n", + "Raw spend: 189355.3914379189\n", + "After adstock: 189355.72477125225\n", + "After hill transform: 0.5240439332808449\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,267.94\n", + "Adstocked value: 27,268.27\n", + "Saturated value: 0.6183\n", + "Final response: 41537.9338\n", + "Raw spend: 27267.9374798473\n", + "After adstock: 27268.270813180632\n", + "After hill transform: 0.6183491301854132\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 39,606.28\n", + "Adstocked value: 39,606.45\n", + "Saturated value: 0.9808\n", + "Final response: 27445.5202\n", + "Raw spend: 39606.275430404756\n", + "After adstock: 39606.45190099299\n", + "After hill transform: 0.9808139816728579\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 65,785.33\n", + "Adstocked value: 65,786.56\n", + "Saturated value: 0.0580\n", + "Final response: 31319.6987\n", + "Raw spend: 65785.33434056355\n", + "After adstock: 65786.55656278577\n", + "After hill transform: 0.057984739921945215\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 189,355.39\n", + "Adstocked value: 189,355.72\n", + "Saturated value: 0.5240\n", + "Final response: 74889.8525\n", + "Raw spend: 189355.391437904\n", + "After adstock: 189355.72477123735\n", + "After hill transform: 0.5240439332808333\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,267.94\n", + "Adstocked value: 27,268.27\n", + "Saturated value: 0.6183\n", + "Final response: 41537.9338\n", + "Raw spend: 27267.9374798622\n", + "After adstock: 27268.270813195533\n", + "After hill transform: 0.6183491301857527\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 39,606.28\n", + "Adstocked value: 39,606.45\n", + "Saturated value: 0.9808\n", + "Final response: 27445.5202\n", + "Raw spend: 39606.275430404756\n", + "After adstock: 39606.45190099299\n", + "After hill transform: 0.9808139816728579\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 65,785.33\n", + "Adstocked value: 65,786.56\n", + "Saturated value: 0.0580\n", + "Final response: 31319.6987\n", + "Raw spend: 65785.33434056355\n", + "After adstock: 65786.55656278577\n", + "After hill transform: 0.057984739921945215\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 189,355.39\n", + "Adstocked value: 189,355.72\n", + "Saturated value: 0.5240\n", + "Final response: 74889.8525\n", + "Raw spend: 189355.391437904\n", + "After adstock: 189355.72477123735\n", + "After hill transform: 0.5240439332808333\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 27,267.94\n", + "Adstocked value: 27,268.27\n", + "Saturated value: 0.6183\n", + "Final response: 41537.9338\n", + "Raw spend: 27267.9374798473\n", + "After adstock: 27268.270813180632\n", + "After hill transform: 0.6183491301854132\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 39,606.28\n", + "Adstocked value: 39,606.45\n", + "Saturated value: 0.9808\n", + "Final response: 27445.5202\n", + "Raw spend: 39606.27543041966\n", + "After adstock: 39606.451901007895\n", + "After hill transform: 0.9808139816728776\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 88,667.98\n", + "Adstocked value: 88,669.20\n", + "Saturated value: 0.1309\n", + "Final response: 70683.2654\n", + "Raw spend: 88667.9820624793\n", + "After adstock: 88669.20428470153\n", + "After hill transform: 0.13086175564266872\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 181,812.04\n", + "Adstocked value: 181,812.38\n", + "Saturated value: 0.5181\n", + "Final response: 74039.5911\n", + "Raw spend: 181812.0449386511\n", + "After adstock: 181812.37827198443\n", + "After hill transform: 0.518094204377207\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 11,415.10\n", + "Adstocked value: 11,415.43\n", + "Saturated value: 0.1407\n", + "Final response: 9449.2787\n", + "Raw spend: 11415.095602053694\n", + "After adstock: 11415.428935387028\n", + "After hill transform: 0.14066547729155238\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,402.56\n", + "Adstocked value: 50,402.73\n", + "Saturated value: 0.9901\n", + "Final response: 27704.7997\n", + "Raw spend: 50402.5561046106\n", + "After adstock: 50402.73257519884\n", + "After hill transform: 0.9900797902541992\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 88,667.98\n", + "Adstocked value: 88,669.20\n", + "Saturated value: 0.1309\n", + "Final response: 70683.2654\n", + "Raw spend: 88667.9820624793\n", + "After adstock: 88669.20428470153\n", + "After hill transform: 0.13086175564266872\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 181,812.04\n", + "Adstocked value: 181,812.38\n", + "Saturated value: 0.5181\n", + "Final response: 74039.5911\n", + "Raw spend: 181812.0449386511\n", + "After adstock: 181812.37827198443\n", + "After hill transform: 0.518094204377207\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 11,415.10\n", + "Adstocked value: 11,415.43\n", + "Saturated value: 0.1407\n", + "Final response: 9449.2787\n", + "Raw spend: 11415.095602053694\n", + "After adstock: 11415.428935387028\n", + "After hill transform: 0.14066547729155238\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,402.56\n", + "Adstocked value: 50,402.73\n", + "Saturated value: 0.9901\n", + "Final response: 27704.7997\n", + "Raw spend: 50402.5561046106\n", + "After adstock: 50402.73257519884\n", + "After hill transform: 0.9900797902541992\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 88,667.98\n", + "Adstocked value: 88,669.20\n", + "Saturated value: 0.1309\n", + "Final response: 70683.2654\n", + "Raw spend: 88667.98206249421\n", + "After adstock: 88669.20428471643\n", + "After hill transform: 0.13086175564272598\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 181,812.04\n", + "Adstocked value: 181,812.38\n", + "Saturated value: 0.5181\n", + "Final response: 74039.5911\n", + "Raw spend: 181812.0449386511\n", + "After adstock: 181812.37827198443\n", + "After hill transform: 0.518094204377207\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 11,415.10\n", + "Adstocked value: 11,415.43\n", + "Saturated value: 0.1407\n", + "Final response: 9449.2787\n", + "Raw spend: 11415.095602053694\n", + "After adstock: 11415.428935387028\n", + "After hill transform: 0.14066547729155238\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,402.56\n", + "Adstocked value: 50,402.73\n", + "Saturated value: 0.9901\n", + "Final response: 27704.7997\n", + "Raw spend: 50402.5561046106\n", + "After adstock: 50402.73257519884\n", + "After hill transform: 0.9900797902541992\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 88,667.98\n", + "Adstocked value: 88,669.20\n", + "Saturated value: 0.1309\n", + "Final response: 70683.2654\n", + "Raw spend: 88667.9820624793\n", + "After adstock: 88669.20428470153\n", + "After hill transform: 0.13086175564266872\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 181,812.04\n", + "Adstocked value: 181,812.38\n", + "Saturated value: 0.5181\n", + "Final response: 74039.5911\n", + "Raw spend: 181812.044938666\n", + "After adstock: 181812.37827199933\n", + "After hill transform: 0.518094204377219\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 11,415.10\n", + "Adstocked value: 11,415.43\n", + "Saturated value: 0.1407\n", + "Final response: 9449.2787\n", + "Raw spend: 11415.095602053694\n", + "After adstock: 11415.428935387028\n", + "After hill transform: 0.14066547729155238\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,402.56\n", + "Adstocked value: 50,402.73\n", + "Saturated value: 0.9901\n", + "Final response: 27704.7997\n", + "Raw spend: 50402.5561046106\n", + "After adstock: 50402.73257519884\n", + "After hill transform: 0.9900797902541992\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 88,667.98\n", + "Adstocked value: 88,669.20\n", + "Saturated value: 0.1309\n", + "Final response: 70683.2654\n", + "Raw spend: 88667.9820624793\n", + "After adstock: 88669.20428470153\n", + "After hill transform: 0.13086175564266872\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 181,812.04\n", + "Adstocked value: 181,812.38\n", + "Saturated value: 0.5181\n", + "Final response: 74039.5911\n", + "Raw spend: 181812.0449386511\n", + "After adstock: 181812.37827198443\n", + "After hill transform: 0.518094204377207\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 11,415.10\n", + "Adstocked value: 11,415.43\n", + "Saturated value: 0.1407\n", + "Final response: 9449.2787\n", + "Raw spend: 11415.095602068595\n", + "After adstock: 11415.42893540193\n", + "After hill transform: 0.14066547729196777\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,402.56\n", + "Adstocked value: 50,402.73\n", + "Saturated value: 0.9901\n", + "Final response: 27704.7997\n", + "Raw spend: 50402.5561046106\n", + "After adstock: 50402.73257519884\n", + "After hill transform: 0.9900797902541992\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 88,667.98\n", + "Adstocked value: 88,669.20\n", + "Saturated value: 0.1309\n", + "Final response: 70683.2654\n", + "Raw spend: 88667.9820624793\n", + "After adstock: 88669.20428470153\n", + "After hill transform: 0.13086175564266872\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 181,812.04\n", + "Adstocked value: 181,812.38\n", + "Saturated value: 0.5181\n", + "Final response: 74039.5911\n", + "Raw spend: 181812.0449386511\n", + "After adstock: 181812.37827198443\n", + "After hill transform: 0.518094204377207\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 11,415.10\n", + "Adstocked value: 11,415.43\n", + "Saturated value: 0.1407\n", + "Final response: 9449.2787\n", + "Raw spend: 11415.095602053694\n", + "After adstock: 11415.428935387028\n", + "After hill transform: 0.14066547729155238\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,402.56\n", + "Adstocked value: 50,402.73\n", + "Saturated value: 0.9901\n", + "Final response: 27704.7997\n", + "Raw spend: 50402.5561046255\n", + "After adstock: 50402.73257521374\n", + "After hill transform: 0.9900797902542072\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 88,667.98\n", + "Adstocked value: 88,669.20\n", + "Saturated value: 0.1309\n", + "Final response: 70683.2654\n", + "Raw spend: 88667.9820624793\n", + "After adstock: 88669.20428470153\n", + "After hill transform: 0.13086175564266872\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 181,812.04\n", + "Adstocked value: 181,812.38\n", + "Saturated value: 0.5181\n", + "Final response: 74039.5911\n", + "Raw spend: 181812.0449386511\n", + "After adstock: 181812.37827198443\n", + "After hill transform: 0.518094204377207\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 11,415.10\n", + "Adstocked value: 11,415.43\n", + "Saturated value: 0.1407\n", + "Final response: 9449.2787\n", + "Raw spend: 11415.095602053694\n", + "After adstock: 11415.428935387028\n", + "After hill transform: 0.14066547729155238\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,402.56\n", + "Adstocked value: 50,402.73\n", + "Saturated value: 0.9901\n", + "Final response: 27704.7997\n", + "Raw spend: 50402.5561046106\n", + "After adstock: 50402.73257519884\n", + "After hill transform: 0.9900797902541992\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 88,667.98\n", + "Adstocked value: 88,669.20\n", + "Saturated value: 0.1309\n", + "Final response: 70683.2654\n", + "Raw spend: 88667.98206249421\n", + "After adstock: 88669.20428471643\n", + "After hill transform: 0.13086175564272598\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 181,812.04\n", + "Adstocked value: 181,812.38\n", + "Saturated value: 0.5181\n", + "Final response: 74039.5911\n", + "Raw spend: 181812.0449386511\n", + "After adstock: 181812.37827198443\n", + "After hill transform: 0.518094204377207\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 11,415.10\n", + "Adstocked value: 11,415.43\n", + "Saturated value: 0.1407\n", + "Final response: 9449.2787\n", + "Raw spend: 11415.095602053694\n", + "After adstock: 11415.428935387028\n", + "After hill transform: 0.14066547729155238\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,402.56\n", + "Adstocked value: 50,402.73\n", + "Saturated value: 0.9901\n", + "Final response: 27704.7997\n", + "Raw spend: 50402.5561046106\n", + "After adstock: 50402.73257519884\n", + "After hill transform: 0.9900797902541992\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 88,667.98\n", + "Adstocked value: 88,669.20\n", + "Saturated value: 0.1309\n", + "Final response: 70683.2654\n", + "Raw spend: 88667.9820624793\n", + "After adstock: 88669.20428470153\n", + "After hill transform: 0.13086175564266872\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 181,812.04\n", + "Adstocked value: 181,812.38\n", + "Saturated value: 0.5181\n", + "Final response: 74039.5911\n", + "Raw spend: 181812.044938666\n", + "After adstock: 181812.37827199933\n", + "After hill transform: 0.518094204377219\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 11,415.10\n", + "Adstocked value: 11,415.43\n", + "Saturated value: 0.1407\n", + "Final response: 9449.2787\n", + "Raw spend: 11415.095602053694\n", + "After adstock: 11415.428935387028\n", + "After hill transform: 0.14066547729155238\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,402.56\n", + "Adstocked value: 50,402.73\n", + "Saturated value: 0.9901\n", + "Final response: 27704.7997\n", + "Raw spend: 50402.5561046106\n", + "After adstock: 50402.73257519884\n", + "After hill transform: 0.9900797902541992\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 88,667.98\n", + "Adstocked value: 88,669.20\n", + "Saturated value: 0.1309\n", + "Final response: 70683.2654\n", + "Raw spend: 88667.9820624793\n", + "After adstock: 88669.20428470153\n", + "After hill transform: 0.13086175564266872\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 181,812.04\n", + "Adstocked value: 181,812.38\n", + "Saturated value: 0.5181\n", + "Final response: 74039.5911\n", + "Raw spend: 181812.0449386511\n", + "After adstock: 181812.37827198443\n", + "After hill transform: 0.518094204377207\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 11,415.10\n", + "Adstocked value: 11,415.43\n", + "Saturated value: 0.1407\n", + "Final response: 9449.2787\n", + "Raw spend: 11415.095602068595\n", + "After adstock: 11415.42893540193\n", + "After hill transform: 0.14066547729196777\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,402.56\n", + "Adstocked value: 50,402.73\n", + "Saturated value: 0.9901\n", + "Final response: 27704.7997\n", + "Raw spend: 50402.5561046106\n", + "After adstock: 50402.73257519884\n", + "After hill transform: 0.9900797902541992\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 88,667.98\n", + "Adstocked value: 88,669.20\n", + "Saturated value: 0.1309\n", + "Final response: 70683.2654\n", + "Raw spend: 88667.9820624793\n", + "After adstock: 88669.20428470153\n", + "After hill transform: 0.13086175564266872\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 181,812.04\n", + "Adstocked value: 181,812.38\n", + "Saturated value: 0.5181\n", + "Final response: 74039.5911\n", + "Raw spend: 181812.0449386511\n", + "After adstock: 181812.37827198443\n", + "After hill transform: 0.518094204377207\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 11,415.10\n", + "Adstocked value: 11,415.43\n", + "Saturated value: 0.1407\n", + "Final response: 9449.2787\n", + "Raw spend: 11415.095602053694\n", + "After adstock: 11415.428935387028\n", + "After hill transform: 0.14066547729155238\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,402.56\n", + "Adstocked value: 50,402.73\n", + "Saturated value: 0.9901\n", + "Final response: 27704.7997\n", + "Raw spend: 50402.5561046255\n", + "After adstock: 50402.73257521374\n", + "After hill transform: 0.9900797902542072\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 105,144.97\n", + "Adstocked value: 105,146.19\n", + "Saturated value: 0.2006\n", + "Final response: 108345.2249\n", + "Raw spend: 105144.96841876506\n", + "After adstock: 105146.19064098728\n", + "After hill transform: 0.20058844570581735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 176,224.64\n", + "Adstocked value: 176,224.97\n", + "Saturated value: 0.5135\n", + "Final response: 73386.2261\n", + "Raw spend: 176224.6405407434\n", + "After adstock: 176224.97387407674\n", + "After hill transform: 0.513522263438772\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.457684084016364e-05\n", + "After adstock: 0.3333479101741735\n", + "After hill transform: 1.8899159514300262e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 58,347.08\n", + "Adstocked value: 58,347.26\n", + "Saturated value: 0.9934\n", + "Final response: 27796.8555\n", + "Raw spend: 58347.0786635417\n", + "After adstock: 58347.25513412994\n", + "After hill transform: 0.9933695675840428\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 105,144.97\n", + "Adstocked value: 105,146.19\n", + "Saturated value: 0.2006\n", + "Final response: 108345.2249\n", + "Raw spend: 105144.96841876506\n", + "After adstock: 105146.19064098728\n", + "After hill transform: 0.20058844570581735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 176,224.64\n", + "Adstocked value: 176,224.97\n", + "Saturated value: 0.5135\n", + "Final response: 73386.2261\n", + "Raw spend: 176224.6405407434\n", + "After adstock: 176224.97387407674\n", + "After hill transform: 0.513522263438772\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.457684084016364e-05\n", + "After adstock: 0.3333479101741735\n", + "After hill transform: 1.8899159514300262e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 58,347.08\n", + "Adstocked value: 58,347.26\n", + "Saturated value: 0.9934\n", + "Final response: 27796.8555\n", + "Raw spend: 58347.0786635417\n", + "After adstock: 58347.25513412994\n", + "After hill transform: 0.9933695675840428\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 105,144.97\n", + "Adstocked value: 105,146.19\n", + "Saturated value: 0.2006\n", + "Final response: 108345.2249\n", + "Raw spend: 105144.96841877996\n", + "After adstock: 105146.19064100218\n", + "After hill transform: 0.20058844570588544\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 176,224.64\n", + "Adstocked value: 176,224.97\n", + "Saturated value: 0.5135\n", + "Final response: 73386.2261\n", + "Raw spend: 176224.6405407434\n", + "After adstock: 176224.97387407674\n", + "After hill transform: 0.513522263438772\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.457684084016364e-05\n", + "After adstock: 0.3333479101741735\n", + "After hill transform: 1.8899159514300262e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 58,347.08\n", + "Adstocked value: 58,347.26\n", + "Saturated value: 0.9934\n", + "Final response: 27796.8555\n", + "Raw spend: 58347.0786635417\n", + "After adstock: 58347.25513412994\n", + "After hill transform: 0.9933695675840428\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 105,144.97\n", + "Adstocked value: 105,146.19\n", + "Saturated value: 0.2006\n", + "Final response: 108345.2249\n", + "Raw spend: 105144.96841876506\n", + "After adstock: 105146.19064098728\n", + "After hill transform: 0.20058844570581735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 176,224.64\n", + "Adstocked value: 176,224.97\n", + "Saturated value: 0.5135\n", + "Final response: 73386.2261\n", + "Raw spend: 176224.6405407583\n", + "After adstock: 176224.97387409164\n", + "After hill transform: 0.5135222634387844\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.457684084016364e-05\n", + "After adstock: 0.3333479101741735\n", + "After hill transform: 1.8899159514300262e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 58,347.08\n", + "Adstocked value: 58,347.26\n", + "Saturated value: 0.9934\n", + "Final response: 27796.8555\n", + "Raw spend: 58347.0786635417\n", + "After adstock: 58347.25513412994\n", + "After hill transform: 0.9933695675840428\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 105,144.97\n", + "Adstocked value: 105,146.19\n", + "Saturated value: 0.2006\n", + "Final response: 108345.2249\n", + "Raw spend: 105144.96841876506\n", + "After adstock: 105146.19064098728\n", + "After hill transform: 0.20058844570581735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 176,224.64\n", + "Adstocked value: 176,224.97\n", + "Saturated value: 0.5135\n", + "Final response: 73386.2261\n", + "Raw spend: 176224.6405407434\n", + "After adstock: 176224.97387407674\n", + "After hill transform: 0.513522263438772\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4591742001357488e-05\n", + "After adstock: 0.3333479250753347\n", + "After hill transform: 1.8899161738341426e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 58,347.08\n", + "Adstocked value: 58,347.26\n", + "Saturated value: 0.9934\n", + "Final response: 27796.8555\n", + "Raw spend: 58347.0786635417\n", + "After adstock: 58347.25513412994\n", + "After hill transform: 0.9933695675840428\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 105,144.97\n", + "Adstocked value: 105,146.19\n", + "Saturated value: 0.2006\n", + "Final response: 108345.2249\n", + "Raw spend: 105144.96841876506\n", + "After adstock: 105146.19064098728\n", + "After hill transform: 0.20058844570581735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 176,224.64\n", + "Adstocked value: 176,224.97\n", + "Saturated value: 0.5135\n", + "Final response: 73386.2261\n", + "Raw spend: 176224.6405407434\n", + "After adstock: 176224.97387407674\n", + "After hill transform: 0.513522263438772\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.457684084016364e-05\n", + "After adstock: 0.3333479101741735\n", + "After hill transform: 1.8899159514300262e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 58,347.08\n", + "Adstocked value: 58,347.26\n", + "Saturated value: 0.9934\n", + "Final response: 27796.8555\n", + "Raw spend: 58347.078663556604\n", + "After adstock: 58347.25513414484\n", + "After hill transform: 0.9933695675840475\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 105,144.97\n", + "Adstocked value: 105,146.19\n", + "Saturated value: 0.2006\n", + "Final response: 108345.2249\n", + "Raw spend: 105144.96841876506\n", + "After adstock: 105146.19064098728\n", + "After hill transform: 0.20058844570581735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 176,224.64\n", + "Adstocked value: 176,224.97\n", + "Saturated value: 0.5135\n", + "Final response: 73386.2261\n", + "Raw spend: 176224.6405407434\n", + "After adstock: 176224.97387407674\n", + "After hill transform: 0.513522263438772\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.457684084016364e-05\n", + "After adstock: 0.3333479101741735\n", + "After hill transform: 1.8899159514300262e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 58,347.08\n", + "Adstocked value: 58,347.26\n", + "Saturated value: 0.9934\n", + "Final response: 27796.8555\n", + "Raw spend: 58347.0786635417\n", + "After adstock: 58347.25513412994\n", + "After hill transform: 0.9933695675840428\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 105,144.97\n", + "Adstocked value: 105,146.19\n", + "Saturated value: 0.2006\n", + "Final response: 108345.2249\n", + "Raw spend: 105144.96841877996\n", + "After adstock: 105146.19064100218\n", + "After hill transform: 0.20058844570588544\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 176,224.64\n", + "Adstocked value: 176,224.97\n", + "Saturated value: 0.5135\n", + "Final response: 73386.2261\n", + "Raw spend: 176224.6405407434\n", + "After adstock: 176224.97387407674\n", + "After hill transform: 0.513522263438772\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.457684084016364e-05\n", + "After adstock: 0.3333479101741735\n", + "After hill transform: 1.8899159514300262e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 58,347.08\n", + "Adstocked value: 58,347.26\n", + "Saturated value: 0.9934\n", + "Final response: 27796.8555\n", + "Raw spend: 58347.0786635417\n", + "After adstock: 58347.25513412994\n", + "After hill transform: 0.9933695675840428\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 105,144.97\n", + "Adstocked value: 105,146.19\n", + "Saturated value: 0.2006\n", + "Final response: 108345.2249\n", + "Raw spend: 105144.96841876506\n", + "After adstock: 105146.19064098728\n", + "After hill transform: 0.20058844570581735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 176,224.64\n", + "Adstocked value: 176,224.97\n", + "Saturated value: 0.5135\n", + "Final response: 73386.2261\n", + "Raw spend: 176224.6405407583\n", + "After adstock: 176224.97387409164\n", + "After hill transform: 0.5135222634387844\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.457684084016364e-05\n", + "After adstock: 0.3333479101741735\n", + "After hill transform: 1.8899159514300262e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 58,347.08\n", + "Adstocked value: 58,347.26\n", + "Saturated value: 0.9934\n", + "Final response: 27796.8555\n", + "Raw spend: 58347.0786635417\n", + "After adstock: 58347.25513412994\n", + "After hill transform: 0.9933695675840428\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 105,144.97\n", + "Adstocked value: 105,146.19\n", + "Saturated value: 0.2006\n", + "Final response: 108345.2249\n", + "Raw spend: 105144.96841876506\n", + "After adstock: 105146.19064098728\n", + "After hill transform: 0.20058844570581735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 176,224.64\n", + "Adstocked value: 176,224.97\n", + "Saturated value: 0.5135\n", + "Final response: 73386.2261\n", + "Raw spend: 176224.6405407434\n", + "After adstock: 176224.97387407674\n", + "After hill transform: 0.513522263438772\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4591742001357488e-05\n", + "After adstock: 0.3333479250753347\n", + "After hill transform: 1.8899161738341426e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 58,347.08\n", + "Adstocked value: 58,347.26\n", + "Saturated value: 0.9934\n", + "Final response: 27796.8555\n", + "Raw spend: 58347.0786635417\n", + "After adstock: 58347.25513412994\n", + "After hill transform: 0.9933695675840428\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 105,144.97\n", + "Adstocked value: 105,146.19\n", + "Saturated value: 0.2006\n", + "Final response: 108345.2249\n", + "Raw spend: 105144.96841876506\n", + "After adstock: 105146.19064098728\n", + "After hill transform: 0.20058844570581735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 176,224.64\n", + "Adstocked value: 176,224.97\n", + "Saturated value: 0.5135\n", + "Final response: 73386.2261\n", + "Raw spend: 176224.6405407434\n", + "After adstock: 176224.97387407674\n", + "After hill transform: 0.513522263438772\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.457684084016364e-05\n", + "After adstock: 0.3333479101741735\n", + "After hill transform: 1.8899159514300262e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 58,347.08\n", + "Adstocked value: 58,347.26\n", + "Saturated value: 0.9934\n", + "Final response: 27796.8555\n", + "Raw spend: 58347.078663556604\n", + "After adstock: 58347.25513414484\n", + "After hill transform: 0.9933695675840475\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 105,213.30\n", + "Adstocked value: 105,214.52\n", + "Saturated value: 0.2009\n", + "Final response: 108513.9333\n", + "Raw spend: 105213.29777805957\n", + "After adstock: 105214.52000028179\n", + "After hill transform: 0.2009007896116862\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 175,998.25\n", + "Adstocked value: 175,998.59\n", + "Saturated value: 0.5133\n", + "Final response: 73359.3111\n", + "Raw spend: 175998.25463022225\n", + "After adstock: 175998.5879635556\n", + "After hill transform: 0.5133339251337876\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 58,557.00\n", + "Adstocked value: 58,557.18\n", + "Saturated value: 0.9934\n", + "Final response: 27798.6836\n", + "Raw spend: 58557.00187557263\n", + "After adstock: 58557.178346160865\n", + "After hill transform: 0.9934348954298077\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 105,213.30\n", + "Adstocked value: 105,214.52\n", + "Saturated value: 0.2009\n", + "Final response: 108513.9333\n", + "Raw spend: 105213.29777805957\n", + "After adstock: 105214.52000028179\n", + "After hill transform: 0.2009007896116862\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 175,998.25\n", + "Adstocked value: 175,998.59\n", + "Saturated value: 0.5133\n", + "Final response: 73359.3111\n", + "Raw spend: 175998.25463022225\n", + "After adstock: 175998.5879635556\n", + "After hill transform: 0.5133339251337876\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 58,557.00\n", + "Adstocked value: 58,557.18\n", + "Saturated value: 0.9934\n", + "Final response: 27798.6836\n", + "Raw spend: 58557.00187557263\n", + "After adstock: 58557.178346160865\n", + "After hill transform: 0.9934348954298077\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 105,213.30\n", + "Adstocked value: 105,214.52\n", + "Saturated value: 0.2009\n", + "Final response: 108513.9333\n", + "Raw spend: 105213.29777807447\n", + "After adstock: 105214.52000029669\n", + "After hill transform: 0.20090078961175437\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 175,998.25\n", + "Adstocked value: 175,998.59\n", + "Saturated value: 0.5133\n", + "Final response: 73359.3111\n", + "Raw spend: 175998.25463022225\n", + "After adstock: 175998.5879635556\n", + "After hill transform: 0.5133339251337876\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 58,557.00\n", + "Adstocked value: 58,557.18\n", + "Saturated value: 0.9934\n", + "Final response: 27798.6836\n", + "Raw spend: 58557.00187557263\n", + "After adstock: 58557.178346160865\n", + "After hill transform: 0.9934348954298077\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 105,213.30\n", + "Adstocked value: 105,214.52\n", + "Saturated value: 0.2009\n", + "Final response: 108513.9333\n", + "Raw spend: 105213.29777805957\n", + "After adstock: 105214.52000028179\n", + "After hill transform: 0.2009007896116862\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 175,998.25\n", + "Adstocked value: 175,998.59\n", + "Saturated value: 0.5133\n", + "Final response: 73359.3111\n", + "Raw spend: 175998.25463023715\n", + "After adstock: 175998.5879635705\n", + "After hill transform: 0.5133339251338\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 58,557.00\n", + "Adstocked value: 58,557.18\n", + "Saturated value: 0.9934\n", + "Final response: 27798.6836\n", + "Raw spend: 58557.00187557263\n", + "After adstock: 58557.178346160865\n", + "After hill transform: 0.9934348954298077\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 105,213.30\n", + "Adstocked value: 105,214.52\n", + "Saturated value: 0.2009\n", + "Final response: 108513.9333\n", + "Raw spend: 105213.29777805957\n", + "After adstock: 105214.52000028179\n", + "After hill transform: 0.2009007896116862\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 175,998.25\n", + "Adstocked value: 175,998.59\n", + "Saturated value: 0.5133\n", + "Final response: 73359.3111\n", + "Raw spend: 175998.25463022225\n", + "After adstock: 175998.5879635556\n", + "After hill transform: 0.5133339251337876\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.3333333482344945\n", + "After hill transform: 1.8896986180499446e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 58,557.00\n", + "Adstocked value: 58,557.18\n", + "Saturated value: 0.9934\n", + "Final response: 27798.6836\n", + "Raw spend: 58557.00187557263\n", + "After adstock: 58557.178346160865\n", + "After hill transform: 0.9934348954298077\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 105,213.30\n", + "Adstocked value: 105,214.52\n", + "Saturated value: 0.2009\n", + "Final response: 108513.9333\n", + "Raw spend: 105213.29777805957\n", + "After adstock: 105214.52000028179\n", + "After hill transform: 0.2009007896116862\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 175,998.25\n", + "Adstocked value: 175,998.59\n", + "Saturated value: 0.5133\n", + "Final response: 73359.3111\n", + "Raw spend: 175998.25463022225\n", + "After adstock: 175998.5879635556\n", + "After hill transform: 0.5133339251337876\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 58,557.00\n", + "Adstocked value: 58,557.18\n", + "Saturated value: 0.9934\n", + "Final response: 27798.6836\n", + "Raw spend: 58557.00187558753\n", + "After adstock: 58557.178346175766\n", + "After hill transform: 0.9934348954298122\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 105,213.30\n", + "Adstocked value: 105,214.52\n", + "Saturated value: 0.2009\n", + "Final response: 108513.9333\n", + "Raw spend: 105213.29777805957\n", + "After adstock: 105214.52000028179\n", + "After hill transform: 0.2009007896116862\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 175,998.25\n", + "Adstocked value: 175,998.59\n", + "Saturated value: 0.5133\n", + "Final response: 73359.3111\n", + "Raw spend: 175998.25463022225\n", + "After adstock: 175998.5879635556\n", + "After hill transform: 0.5133339251337876\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 58,557.00\n", + "Adstocked value: 58,557.18\n", + "Saturated value: 0.9934\n", + "Final response: 27798.6836\n", + "Raw spend: 58557.00187557263\n", + "After adstock: 58557.178346160865\n", + "After hill transform: 0.9934348954298077\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 105,213.30\n", + "Adstocked value: 105,214.52\n", + "Saturated value: 0.2009\n", + "Final response: 108513.9333\n", + "Raw spend: 105213.29777807447\n", + "After adstock: 105214.52000029669\n", + "After hill transform: 0.20090078961175437\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 175,998.25\n", + "Adstocked value: 175,998.59\n", + "Saturated value: 0.5133\n", + "Final response: 73359.3111\n", + "Raw spend: 175998.25463022225\n", + "After adstock: 175998.5879635556\n", + "After hill transform: 0.5133339251337876\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 58,557.00\n", + "Adstocked value: 58,557.18\n", + "Saturated value: 0.9934\n", + "Final response: 27798.6836\n", + "Raw spend: 58557.00187557263\n", + "After adstock: 58557.178346160865\n", + "After hill transform: 0.9934348954298077\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 105,213.30\n", + "Adstocked value: 105,214.52\n", + "Saturated value: 0.2009\n", + "Final response: 108513.9333\n", + "Raw spend: 105213.29777805957\n", + "After adstock: 105214.52000028179\n", + "After hill transform: 0.2009007896116862\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 175,998.25\n", + "Adstocked value: 175,998.59\n", + "Saturated value: 0.5133\n", + "Final response: 73359.3111\n", + "Raw spend: 175998.25463023715\n", + "After adstock: 175998.5879635705\n", + "After hill transform: 0.5133339251338\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 58,557.00\n", + "Adstocked value: 58,557.18\n", + "Saturated value: 0.9934\n", + "Final response: 27798.6836\n", + "Raw spend: 58557.00187557263\n", + "After adstock: 58557.178346160865\n", + "After hill transform: 0.9934348954298077\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 105,213.30\n", + "Adstocked value: 105,214.52\n", + "Saturated value: 0.2009\n", + "Final response: 108513.9333\n", + "Raw spend: 105213.29777805957\n", + "After adstock: 105214.52000028179\n", + "After hill transform: 0.2009007896116862\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 175,998.25\n", + "Adstocked value: 175,998.59\n", + "Saturated value: 0.5133\n", + "Final response: 73359.3111\n", + "Raw spend: 175998.25463022225\n", + "After adstock: 175998.5879635556\n", + "After hill transform: 0.5133339251337876\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.3333333482344945\n", + "After hill transform: 1.8896986180499446e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 58,557.00\n", + "Adstocked value: 58,557.18\n", + "Saturated value: 0.9934\n", + "Final response: 27798.6836\n", + "Raw spend: 58557.00187557263\n", + "After adstock: 58557.178346160865\n", + "After hill transform: 0.9934348954298077\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 105,213.30\n", + "Adstocked value: 105,214.52\n", + "Saturated value: 0.2009\n", + "Final response: 108513.9333\n", + "Raw spend: 105213.29777805957\n", + "After adstock: 105214.52000028179\n", + "After hill transform: 0.2009007896116862\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 175,998.25\n", + "Adstocked value: 175,998.59\n", + "Saturated value: 0.5133\n", + "Final response: 73359.3111\n", + "Raw spend: 175998.25463022225\n", + "After adstock: 175998.5879635556\n", + "After hill transform: 0.5133339251337876\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 58,557.00\n", + "Adstocked value: 58,557.18\n", + "Saturated value: 0.9934\n", + "Final response: 27798.6836\n", + "Raw spend: 58557.00187558753\n", + "After adstock: 58557.178346175766\n", + "After hill transform: 0.9934348954298122\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 105,553.13\n", + "Adstocked value: 105,554.35\n", + "Saturated value: 0.2025\n", + "Final response: 109354.2756\n", + "Raw spend: 105553.12764078953\n", + "After adstock: 105554.34986301175\n", + "After hill transform: 0.2024565844481116\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 174,881.86\n", + "Adstocked value: 174,882.19\n", + "Saturated value: 0.5124\n", + "Final response: 73226.0667\n", + "Raw spend: 174881.8576742956\n", + "After adstock: 174882.19100762895\n", + "After hill transform: 0.5124015436662988\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 59,590.58\n", + "Adstocked value: 59,590.76\n", + "Saturated value: 0.9937\n", + "Final response: 27807.3368\n", + "Raw spend: 59590.58350472887\n", + "After adstock: 59590.75997531711\n", + "After hill transform: 0.9937441339821285\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 105,553.13\n", + "Adstocked value: 105,554.35\n", + "Saturated value: 0.2025\n", + "Final response: 109354.2756\n", + "Raw spend: 105553.12764078953\n", + "After adstock: 105554.34986301175\n", + "After hill transform: 0.2024565844481116\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 174,881.86\n", + "Adstocked value: 174,882.19\n", + "Saturated value: 0.5124\n", + "Final response: 73226.0667\n", + "Raw spend: 174881.8576742956\n", + "After adstock: 174882.19100762895\n", + "After hill transform: 0.5124015436662988\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 59,590.58\n", + "Adstocked value: 59,590.76\n", + "Saturated value: 0.9937\n", + "Final response: 27807.3368\n", + "Raw spend: 59590.58350472887\n", + "After adstock: 59590.75997531711\n", + "After hill transform: 0.9937441339821285\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 105,553.13\n", + "Adstocked value: 105,554.35\n", + "Saturated value: 0.2025\n", + "Final response: 109354.2756\n", + "Raw spend: 105553.12764080444\n", + "After adstock: 105554.34986302665\n", + "After hill transform: 0.20245658444817993\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 174,881.86\n", + "Adstocked value: 174,882.19\n", + "Saturated value: 0.5124\n", + "Final response: 73226.0667\n", + "Raw spend: 174881.8576742956\n", + "After adstock: 174882.19100762895\n", + "After hill transform: 0.5124015436662988\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 59,590.58\n", + "Adstocked value: 59,590.76\n", + "Saturated value: 0.9937\n", + "Final response: 27807.3368\n", + "Raw spend: 59590.58350472887\n", + "After adstock: 59590.75997531711\n", + "After hill transform: 0.9937441339821285\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 105,553.13\n", + "Adstocked value: 105,554.35\n", + "Saturated value: 0.2025\n", + "Final response: 109354.2756\n", + "Raw spend: 105553.12764078953\n", + "After adstock: 105554.34986301175\n", + "After hill transform: 0.2024565844481116\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 174,881.86\n", + "Adstocked value: 174,882.19\n", + "Saturated value: 0.5124\n", + "Final response: 73226.0667\n", + "Raw spend: 174881.8576743105\n", + "After adstock: 174882.19100764385\n", + "After hill transform: 0.5124015436663113\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 59,590.58\n", + "Adstocked value: 59,590.76\n", + "Saturated value: 0.9937\n", + "Final response: 27807.3368\n", + "Raw spend: 59590.58350472887\n", + "After adstock: 59590.75997531711\n", + "After hill transform: 0.9937441339821285\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 105,553.13\n", + "Adstocked value: 105,554.35\n", + "Saturated value: 0.2025\n", + "Final response: 109354.2756\n", + "Raw spend: 105553.12764078953\n", + "After adstock: 105554.34986301175\n", + "After hill transform: 0.2024565844481116\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 174,881.86\n", + "Adstocked value: 174,882.19\n", + "Saturated value: 0.5124\n", + "Final response: 73226.0667\n", + "Raw spend: 174881.8576742956\n", + "After adstock: 174882.19100762895\n", + "After hill transform: 0.5124015436662988\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.3333333482344945\n", + "After hill transform: 1.8896986180499446e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 59,590.58\n", + "Adstocked value: 59,590.76\n", + "Saturated value: 0.9937\n", + "Final response: 27807.3368\n", + "Raw spend: 59590.58350472887\n", + "After adstock: 59590.75997531711\n", + "After hill transform: 0.9937441339821285\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 105,553.13\n", + "Adstocked value: 105,554.35\n", + "Saturated value: 0.2025\n", + "Final response: 109354.2756\n", + "Raw spend: 105553.12764078953\n", + "After adstock: 105554.34986301175\n", + "After hill transform: 0.2024565844481116\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 174,881.86\n", + "Adstocked value: 174,882.19\n", + "Saturated value: 0.5124\n", + "Final response: 73226.0667\n", + "Raw spend: 174881.8576742956\n", + "After adstock: 174882.19100762895\n", + "After hill transform: 0.5124015436662988\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 59,590.58\n", + "Adstocked value: 59,590.76\n", + "Saturated value: 0.9937\n", + "Final response: 27807.3368\n", + "Raw spend: 59590.58350474377\n", + "After adstock: 59590.75997533201\n", + "After hill transform: 0.9937441339821328\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 105,553.13\n", + "Adstocked value: 105,554.35\n", + "Saturated value: 0.2025\n", + "Final response: 109354.2756\n", + "Raw spend: 105553.12764078953\n", + "After adstock: 105554.34986301175\n", + "After hill transform: 0.2024565844481116\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 174,881.86\n", + "Adstocked value: 174,882.19\n", + "Saturated value: 0.5124\n", + "Final response: 73226.0667\n", + "Raw spend: 174881.8576742956\n", + "After adstock: 174882.19100762895\n", + "After hill transform: 0.5124015436662988\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 59,590.58\n", + "Adstocked value: 59,590.76\n", + "Saturated value: 0.9937\n", + "Final response: 27807.3368\n", + "Raw spend: 59590.58350472887\n", + "After adstock: 59590.75997531711\n", + "After hill transform: 0.9937441339821285\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 105,553.13\n", + "Adstocked value: 105,554.35\n", + "Saturated value: 0.2025\n", + "Final response: 109354.2756\n", + "Raw spend: 105553.12764080444\n", + "After adstock: 105554.34986302665\n", + "After hill transform: 0.20245658444817993\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 174,881.86\n", + "Adstocked value: 174,882.19\n", + "Saturated value: 0.5124\n", + "Final response: 73226.0667\n", + "Raw spend: 174881.8576742956\n", + "After adstock: 174882.19100762895\n", + "After hill transform: 0.5124015436662988\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 59,590.58\n", + "Adstocked value: 59,590.76\n", + "Saturated value: 0.9937\n", + "Final response: 27807.3368\n", + "Raw spend: 59590.58350472887\n", + "After adstock: 59590.75997531711\n", + "After hill transform: 0.9937441339821285\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 105,553.13\n", + "Adstocked value: 105,554.35\n", + "Saturated value: 0.2025\n", + "Final response: 109354.2756\n", + "Raw spend: 105553.12764078953\n", + "After adstock: 105554.34986301175\n", + "After hill transform: 0.2024565844481116\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 174,881.86\n", + "Adstocked value: 174,882.19\n", + "Saturated value: 0.5124\n", + "Final response: 73226.0667\n", + "Raw spend: 174881.8576743105\n", + "After adstock: 174882.19100764385\n", + "After hill transform: 0.5124015436663113\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 59,590.58\n", + "Adstocked value: 59,590.76\n", + "Saturated value: 0.9937\n", + "Final response: 27807.3368\n", + "Raw spend: 59590.58350472887\n", + "After adstock: 59590.75997531711\n", + "After hill transform: 0.9937441339821285\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 105,553.13\n", + "Adstocked value: 105,554.35\n", + "Saturated value: 0.2025\n", + "Final response: 109354.2756\n", + "Raw spend: 105553.12764078953\n", + "After adstock: 105554.34986301175\n", + "After hill transform: 0.2024565844481116\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 174,881.86\n", + "Adstocked value: 174,882.19\n", + "Saturated value: 0.5124\n", + "Final response: 73226.0667\n", + "Raw spend: 174881.8576742956\n", + "After adstock: 174882.19100762895\n", + "After hill transform: 0.5124015436662988\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.3333333482344945\n", + "After hill transform: 1.8896986180499446e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 59,590.58\n", + "Adstocked value: 59,590.76\n", + "Saturated value: 0.9937\n", + "Final response: 27807.3368\n", + "Raw spend: 59590.58350472887\n", + "After adstock: 59590.75997531711\n", + "After hill transform: 0.9937441339821285\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 105,553.13\n", + "Adstocked value: 105,554.35\n", + "Saturated value: 0.2025\n", + "Final response: 109354.2756\n", + "Raw spend: 105553.12764078953\n", + "After adstock: 105554.34986301175\n", + "After hill transform: 0.2024565844481116\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 174,881.86\n", + "Adstocked value: 174,882.19\n", + "Saturated value: 0.5124\n", + "Final response: 73226.0667\n", + "Raw spend: 174881.8576742956\n", + "After adstock: 174882.19100762895\n", + "After hill transform: 0.5124015436662988\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 59,590.58\n", + "Adstocked value: 59,590.76\n", + "Saturated value: 0.9937\n", + "Final response: 27807.3368\n", + "Raw spend: 59590.58350474377\n", + "After adstock: 59590.75997533201\n", + "After hill transform: 0.9937441339821328\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 107,256.85\n", + "Adstocked value: 107,258.07\n", + "Saturated value: 0.2103\n", + "Final response: 113598.7405\n", + "Raw spend: 107256.85174290251\n", + "After adstock: 107258.07396512473\n", + "After hill transform: 0.21031471231428783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 169,283.36\n", + "Adstocked value: 169,283.70\n", + "Saturated value: 0.5076\n", + "Final response: 72544.6066\n", + "Raw spend: 169283.36216434362\n", + "After adstock: 169283.69549767696\n", + "After hill transform: 0.5076330069064426\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.02\n", + "Adstocked value: 0.35\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.020253960806975963\n", + "After adstock: 0.35358729414030926\n", + "After hill transform: 2.207156430783943e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 64,773.98\n", + "Adstocked value: 64,774.16\n", + "Saturated value: 0.9950\n", + "Final response: 27843.3308\n", + "Raw spend: 64773.981827667114\n", + "After adstock: 64774.15829825535\n", + "After hill transform: 0.9950304429775789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 107,256.85\n", + "Adstocked value: 107,258.07\n", + "Saturated value: 0.2103\n", + "Final response: 113598.7405\n", + "Raw spend: 107256.85174290251\n", + "After adstock: 107258.07396512473\n", + "After hill transform: 0.21031471231428783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 169,283.36\n", + "Adstocked value: 169,283.70\n", + "Saturated value: 0.5076\n", + "Final response: 72544.6066\n", + "Raw spend: 169283.36216434362\n", + "After adstock: 169283.69549767696\n", + "After hill transform: 0.5076330069064426\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.02\n", + "Adstocked value: 0.35\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.020253960806975963\n", + "After adstock: 0.35358729414030926\n", + "After hill transform: 2.207156430783943e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 64,773.98\n", + "Adstocked value: 64,774.16\n", + "Saturated value: 0.9950\n", + "Final response: 27843.3308\n", + "Raw spend: 64773.981827667114\n", + "After adstock: 64774.15829825535\n", + "After hill transform: 0.9950304429775789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 107,256.85\n", + "Adstocked value: 107,258.07\n", + "Saturated value: 0.2103\n", + "Final response: 113598.7405\n", + "Raw spend: 107256.85174291741\n", + "After adstock: 107258.07396513963\n", + "After hill transform: 0.210314712314357\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 169,283.36\n", + "Adstocked value: 169,283.70\n", + "Saturated value: 0.5076\n", + "Final response: 72544.6066\n", + "Raw spend: 169283.36216434362\n", + "After adstock: 169283.69549767696\n", + "After hill transform: 0.5076330069064426\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.02\n", + "Adstocked value: 0.35\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.020253960806975963\n", + "After adstock: 0.35358729414030926\n", + "After hill transform: 2.207156430783943e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 64,773.98\n", + "Adstocked value: 64,774.16\n", + "Saturated value: 0.9950\n", + "Final response: 27843.3308\n", + "Raw spend: 64773.981827667114\n", + "After adstock: 64774.15829825535\n", + "After hill transform: 0.9950304429775789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 107,256.85\n", + "Adstocked value: 107,258.07\n", + "Saturated value: 0.2103\n", + "Final response: 113598.7405\n", + "Raw spend: 107256.85174290251\n", + "After adstock: 107258.07396512473\n", + "After hill transform: 0.21031471231428783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 169,283.36\n", + "Adstocked value: 169,283.70\n", + "Saturated value: 0.5076\n", + "Final response: 72544.6066\n", + "Raw spend: 169283.36216435852\n", + "After adstock: 169283.69549769186\n", + "After hill transform: 0.5076330069064555\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.02\n", + "Adstocked value: 0.35\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.020253960806975963\n", + "After adstock: 0.35358729414030926\n", + "After hill transform: 2.207156430783943e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 64,773.98\n", + "Adstocked value: 64,774.16\n", + "Saturated value: 0.9950\n", + "Final response: 27843.3308\n", + "Raw spend: 64773.981827667114\n", + "After adstock: 64774.15829825535\n", + "After hill transform: 0.9950304429775789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 107,256.85\n", + "Adstocked value: 107,258.07\n", + "Saturated value: 0.2103\n", + "Final response: 113598.7405\n", + "Raw spend: 107256.85174290251\n", + "After adstock: 107258.07396512473\n", + "After hill transform: 0.21031471231428783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 169,283.36\n", + "Adstocked value: 169,283.70\n", + "Saturated value: 0.5076\n", + "Final response: 72544.6066\n", + "Raw spend: 169283.36216434362\n", + "After adstock: 169283.69549767696\n", + "After hill transform: 0.5076330069064426\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.02\n", + "Adstocked value: 0.35\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.020253975708137157\n", + "After adstock: 0.35358730904147045\n", + "After hill transform: 2.2071566756533506e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 64,773.98\n", + "Adstocked value: 64,774.16\n", + "Saturated value: 0.9950\n", + "Final response: 27843.3308\n", + "Raw spend: 64773.981827667114\n", + "After adstock: 64774.15829825535\n", + "After hill transform: 0.9950304429775789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 107,256.85\n", + "Adstocked value: 107,258.07\n", + "Saturated value: 0.2103\n", + "Final response: 113598.7405\n", + "Raw spend: 107256.85174290251\n", + "After adstock: 107258.07396512473\n", + "After hill transform: 0.21031471231428783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 169,283.36\n", + "Adstocked value: 169,283.70\n", + "Saturated value: 0.5076\n", + "Final response: 72544.6066\n", + "Raw spend: 169283.36216434362\n", + "After adstock: 169283.69549767696\n", + "After hill transform: 0.5076330069064426\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.02\n", + "Adstocked value: 0.35\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.020253960806975963\n", + "After adstock: 0.35358729414030926\n", + "After hill transform: 2.207156430783943e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 64,773.98\n", + "Adstocked value: 64,774.16\n", + "Saturated value: 0.9950\n", + "Final response: 27843.3308\n", + "Raw spend: 64773.981827682015\n", + "After adstock: 64774.15829827025\n", + "After hill transform: 0.9950304429775821\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 107,256.85\n", + "Adstocked value: 107,258.07\n", + "Saturated value: 0.2103\n", + "Final response: 113598.7405\n", + "Raw spend: 107256.85174290251\n", + "After adstock: 107258.07396512473\n", + "After hill transform: 0.21031471231428783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 169,283.36\n", + "Adstocked value: 169,283.70\n", + "Saturated value: 0.5076\n", + "Final response: 72544.6066\n", + "Raw spend: 169283.36216434362\n", + "After adstock: 169283.69549767696\n", + "After hill transform: 0.5076330069064426\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.02\n", + "Adstocked value: 0.35\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.020253960806975963\n", + "After adstock: 0.35358729414030926\n", + "After hill transform: 2.207156430783943e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 64,773.98\n", + "Adstocked value: 64,774.16\n", + "Saturated value: 0.9950\n", + "Final response: 27843.3308\n", + "Raw spend: 64773.981827667114\n", + "After adstock: 64774.15829825535\n", + "After hill transform: 0.9950304429775789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 107,256.85\n", + "Adstocked value: 107,258.07\n", + "Saturated value: 0.2103\n", + "Final response: 113598.7405\n", + "Raw spend: 107256.85174291741\n", + "After adstock: 107258.07396513963\n", + "After hill transform: 0.210314712314357\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 169,283.36\n", + "Adstocked value: 169,283.70\n", + "Saturated value: 0.5076\n", + "Final response: 72544.6066\n", + "Raw spend: 169283.36216434362\n", + "After adstock: 169283.69549767696\n", + "After hill transform: 0.5076330069064426\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.02\n", + "Adstocked value: 0.35\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.020253960806975963\n", + "After adstock: 0.35358729414030926\n", + "After hill transform: 2.207156430783943e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 64,773.98\n", + "Adstocked value: 64,774.16\n", + "Saturated value: 0.9950\n", + "Final response: 27843.3308\n", + "Raw spend: 64773.981827667114\n", + "After adstock: 64774.15829825535\n", + "After hill transform: 0.9950304429775789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 107,256.85\n", + "Adstocked value: 107,258.07\n", + "Saturated value: 0.2103\n", + "Final response: 113598.7405\n", + "Raw spend: 107256.85174290251\n", + "After adstock: 107258.07396512473\n", + "After hill transform: 0.21031471231428783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 169,283.36\n", + "Adstocked value: 169,283.70\n", + "Saturated value: 0.5076\n", + "Final response: 72544.6066\n", + "Raw spend: 169283.36216435852\n", + "After adstock: 169283.69549769186\n", + "After hill transform: 0.5076330069064555\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.02\n", + "Adstocked value: 0.35\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.020253960806975963\n", + "After adstock: 0.35358729414030926\n", + "After hill transform: 2.207156430783943e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 64,773.98\n", + "Adstocked value: 64,774.16\n", + "Saturated value: 0.9950\n", + "Final response: 27843.3308\n", + "Raw spend: 64773.981827667114\n", + "After adstock: 64774.15829825535\n", + "After hill transform: 0.9950304429775789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 107,256.85\n", + "Adstocked value: 107,258.07\n", + "Saturated value: 0.2103\n", + "Final response: 113598.7405\n", + "Raw spend: 107256.85174290251\n", + "After adstock: 107258.07396512473\n", + "After hill transform: 0.21031471231428783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 169,283.36\n", + "Adstocked value: 169,283.70\n", + "Saturated value: 0.5076\n", + "Final response: 72544.6066\n", + "Raw spend: 169283.36216434362\n", + "After adstock: 169283.69549767696\n", + "After hill transform: 0.5076330069064426\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.02\n", + "Adstocked value: 0.35\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.020253975708137157\n", + "After adstock: 0.35358730904147045\n", + "After hill transform: 2.2071566756533506e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 64,773.98\n", + "Adstocked value: 64,774.16\n", + "Saturated value: 0.9950\n", + "Final response: 27843.3308\n", + "Raw spend: 64773.981827667114\n", + "After adstock: 64774.15829825535\n", + "After hill transform: 0.9950304429775789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 107,256.85\n", + "Adstocked value: 107,258.07\n", + "Saturated value: 0.2103\n", + "Final response: 113598.7405\n", + "Raw spend: 107256.85174290251\n", + "After adstock: 107258.07396512473\n", + "After hill transform: 0.21031471231428783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 169,283.36\n", + "Adstocked value: 169,283.70\n", + "Saturated value: 0.5076\n", + "Final response: 72544.6066\n", + "Raw spend: 169283.36216434362\n", + "After adstock: 169283.69549767696\n", + "After hill transform: 0.5076330069064426\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.02\n", + "Adstocked value: 0.35\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.020253960806975963\n", + "After adstock: 0.35358729414030926\n", + "After hill transform: 2.207156430783943e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 64,773.98\n", + "Adstocked value: 64,774.16\n", + "Saturated value: 0.9950\n", + "Final response: 27843.3308\n", + "Raw spend: 64773.981827682015\n", + "After adstock: 64774.15829827025\n", + "After hill transform: 0.9950304429775821\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 115,851.23\n", + "Adstocked value: 115,852.45\n", + "Saturated value: 0.2512\n", + "Final response: 135699.7416\n", + "Raw spend: 115851.22632642263\n", + "After adstock: 115852.44854864485\n", + "After hill transform: 0.2512321174274352\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 141,055.06\n", + "Adstocked value: 141,055.39\n", + "Saturated value: 0.4809\n", + "Final response: 68723.7050\n", + "Raw spend: 141055.05819056073\n", + "After adstock: 141055.39152389407\n", + "After hill transform: 0.48089613575522877\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.09\n", + "Adstocked value: 0.43\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.09307527468058549\n", + "After adstock: 0.4264086080139188\n", + "After hill transform: 3.613576414138183e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 90,907.16\n", + "Adstocked value: 90,907.33\n", + "Saturated value: 0.9981\n", + "Final response: 27927.9413\n", + "Raw spend: 90907.15769686687\n", + "After adstock: 90907.3341674551\n", + "After hill transform: 0.9980541472110558\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 115,851.23\n", + "Adstocked value: 115,852.45\n", + "Saturated value: 0.2512\n", + "Final response: 135699.7416\n", + "Raw spend: 115851.22632642263\n", + "After adstock: 115852.44854864485\n", + "After hill transform: 0.2512321174274352\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 141,055.06\n", + "Adstocked value: 141,055.39\n", + "Saturated value: 0.4809\n", + "Final response: 68723.7050\n", + "Raw spend: 141055.05819056073\n", + "After adstock: 141055.39152389407\n", + "After hill transform: 0.48089613575522877\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.09\n", + "Adstocked value: 0.43\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.09307527468058549\n", + "After adstock: 0.4264086080139188\n", + "After hill transform: 3.613576414138183e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 90,907.16\n", + "Adstocked value: 90,907.33\n", + "Saturated value: 0.9981\n", + "Final response: 27927.9413\n", + "Raw spend: 90907.15769686687\n", + "After adstock: 90907.3341674551\n", + "After hill transform: 0.9980541472110558\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 115,851.23\n", + "Adstocked value: 115,852.45\n", + "Saturated value: 0.2512\n", + "Final response: 135699.7416\n", + "Raw spend: 115851.22632643754\n", + "After adstock: 115852.44854865976\n", + "After hill transform: 0.25123211742750773\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 141,055.06\n", + "Adstocked value: 141,055.39\n", + "Saturated value: 0.4809\n", + "Final response: 68723.7050\n", + "Raw spend: 141055.05819056073\n", + "After adstock: 141055.39152389407\n", + "After hill transform: 0.48089613575522877\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.09\n", + "Adstocked value: 0.43\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.09307527468058549\n", + "After adstock: 0.4264086080139188\n", + "After hill transform: 3.613576414138183e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 90,907.16\n", + "Adstocked value: 90,907.33\n", + "Saturated value: 0.9981\n", + "Final response: 27927.9413\n", + "Raw spend: 90907.15769686687\n", + "After adstock: 90907.3341674551\n", + "After hill transform: 0.9980541472110558\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 115,851.23\n", + "Adstocked value: 115,852.45\n", + "Saturated value: 0.2512\n", + "Final response: 135699.7416\n", + "Raw spend: 115851.22632642263\n", + "After adstock: 115852.44854864485\n", + "After hill transform: 0.2512321174274352\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 141,055.06\n", + "Adstocked value: 141,055.39\n", + "Saturated value: 0.4809\n", + "Final response: 68723.7050\n", + "Raw spend: 141055.05819057563\n", + "After adstock: 141055.39152390897\n", + "After hill transform: 0.48089613575524426\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.09\n", + "Adstocked value: 0.43\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.09307527468058549\n", + "After adstock: 0.4264086080139188\n", + "After hill transform: 3.613576414138183e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 90,907.16\n", + "Adstocked value: 90,907.33\n", + "Saturated value: 0.9981\n", + "Final response: 27927.9413\n", + "Raw spend: 90907.15769686687\n", + "After adstock: 90907.3341674551\n", + "After hill transform: 0.9980541472110558\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 115,851.23\n", + "Adstocked value: 115,852.45\n", + "Saturated value: 0.2512\n", + "Final response: 135699.7416\n", + "Raw spend: 115851.22632642263\n", + "After adstock: 115852.44854864485\n", + "After hill transform: 0.2512321174274352\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 141,055.06\n", + "Adstocked value: 141,055.39\n", + "Saturated value: 0.4809\n", + "Final response: 68723.7050\n", + "Raw spend: 141055.05819056073\n", + "After adstock: 141055.39152389407\n", + "After hill transform: 0.48089613575522877\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.09\n", + "Adstocked value: 0.43\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.09307528958174668\n", + "After adstock: 0.42640862291507997\n", + "After hill transform: 3.6135767465751745e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 90,907.16\n", + "Adstocked value: 90,907.33\n", + "Saturated value: 0.9981\n", + "Final response: 27927.9413\n", + "Raw spend: 90907.15769686687\n", + "After adstock: 90907.3341674551\n", + "After hill transform: 0.9980541472110558\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 115,851.23\n", + "Adstocked value: 115,852.45\n", + "Saturated value: 0.2512\n", + "Final response: 135699.7416\n", + "Raw spend: 115851.22632642263\n", + "After adstock: 115852.44854864485\n", + "After hill transform: 0.2512321174274352\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 141,055.06\n", + "Adstocked value: 141,055.39\n", + "Saturated value: 0.4809\n", + "Final response: 68723.7050\n", + "Raw spend: 141055.05819056073\n", + "After adstock: 141055.39152389407\n", + "After hill transform: 0.48089613575522877\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.09\n", + "Adstocked value: 0.43\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.09307527468058549\n", + "After adstock: 0.4264086080139188\n", + "After hill transform: 3.613576414138183e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 90,907.16\n", + "Adstocked value: 90,907.33\n", + "Saturated value: 0.9981\n", + "Final response: 27927.9413\n", + "Raw spend: 90907.15769688177\n", + "After adstock: 90907.33416747\n", + "After hill transform: 0.9980541472110567\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 115,851.23\n", + "Adstocked value: 115,852.45\n", + "Saturated value: 0.2512\n", + "Final response: 135699.7416\n", + "Raw spend: 115851.22632642263\n", + "After adstock: 115852.44854864485\n", + "After hill transform: 0.2512321174274352\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 141,055.06\n", + "Adstocked value: 141,055.39\n", + "Saturated value: 0.4809\n", + "Final response: 68723.7050\n", + "Raw spend: 141055.05819056073\n", + "After adstock: 141055.39152389407\n", + "After hill transform: 0.48089613575522877\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.09\n", + "Adstocked value: 0.43\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.09307527468058549\n", + "After adstock: 0.4264086080139188\n", + "After hill transform: 3.613576414138183e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 90,907.16\n", + "Adstocked value: 90,907.33\n", + "Saturated value: 0.9981\n", + "Final response: 27927.9413\n", + "Raw spend: 90907.15769686687\n", + "After adstock: 90907.3341674551\n", + "After hill transform: 0.9980541472110558\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 115,851.23\n", + "Adstocked value: 115,852.45\n", + "Saturated value: 0.2512\n", + "Final response: 135699.7416\n", + "Raw spend: 115851.22632643754\n", + "After adstock: 115852.44854865976\n", + "After hill transform: 0.25123211742750773\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 141,055.06\n", + "Adstocked value: 141,055.39\n", + "Saturated value: 0.4809\n", + "Final response: 68723.7050\n", + "Raw spend: 141055.05819056073\n", + "After adstock: 141055.39152389407\n", + "After hill transform: 0.48089613575522877\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.09\n", + "Adstocked value: 0.43\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.09307527468058549\n", + "After adstock: 0.4264086080139188\n", + "After hill transform: 3.613576414138183e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 90,907.16\n", + "Adstocked value: 90,907.33\n", + "Saturated value: 0.9981\n", + "Final response: 27927.9413\n", + "Raw spend: 90907.15769686687\n", + "After adstock: 90907.3341674551\n", + "After hill transform: 0.9980541472110558\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 115,851.23\n", + "Adstocked value: 115,852.45\n", + "Saturated value: 0.2512\n", + "Final response: 135699.7416\n", + "Raw spend: 115851.22632642263\n", + "After adstock: 115852.44854864485\n", + "After hill transform: 0.2512321174274352\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 141,055.06\n", + "Adstocked value: 141,055.39\n", + "Saturated value: 0.4809\n", + "Final response: 68723.7050\n", + "Raw spend: 141055.05819057563\n", + "After adstock: 141055.39152390897\n", + "After hill transform: 0.48089613575524426\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.09\n", + "Adstocked value: 0.43\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.09307527468058549\n", + "After adstock: 0.4264086080139188\n", + "After hill transform: 3.613576414138183e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 90,907.16\n", + "Adstocked value: 90,907.33\n", + "Saturated value: 0.9981\n", + "Final response: 27927.9413\n", + "Raw spend: 90907.15769686687\n", + "After adstock: 90907.3341674551\n", + "After hill transform: 0.9980541472110558\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 115,851.23\n", + "Adstocked value: 115,852.45\n", + "Saturated value: 0.2512\n", + "Final response: 135699.7416\n", + "Raw spend: 115851.22632642263\n", + "After adstock: 115852.44854864485\n", + "After hill transform: 0.2512321174274352\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 141,055.06\n", + "Adstocked value: 141,055.39\n", + "Saturated value: 0.4809\n", + "Final response: 68723.7050\n", + "Raw spend: 141055.05819056073\n", + "After adstock: 141055.39152389407\n", + "After hill transform: 0.48089613575522877\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.09\n", + "Adstocked value: 0.43\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.09307528958174668\n", + "After adstock: 0.42640862291507997\n", + "After hill transform: 3.6135767465751745e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 90,907.16\n", + "Adstocked value: 90,907.33\n", + "Saturated value: 0.9981\n", + "Final response: 27927.9413\n", + "Raw spend: 90907.15769686687\n", + "After adstock: 90907.3341674551\n", + "After hill transform: 0.9980541472110558\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 115,851.23\n", + "Adstocked value: 115,852.45\n", + "Saturated value: 0.2512\n", + "Final response: 135699.7416\n", + "Raw spend: 115851.22632642263\n", + "After adstock: 115852.44854864485\n", + "After hill transform: 0.2512321174274352\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 141,055.06\n", + "Adstocked value: 141,055.39\n", + "Saturated value: 0.4809\n", + "Final response: 68723.7050\n", + "Raw spend: 141055.05819056073\n", + "After adstock: 141055.39152389407\n", + "After hill transform: 0.48089613575522877\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.09\n", + "Adstocked value: 0.43\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.09307527468058549\n", + "After adstock: 0.4264086080139188\n", + "After hill transform: 3.613576414138183e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 90,907.16\n", + "Adstocked value: 90,907.33\n", + "Saturated value: 0.9981\n", + "Final response: 27927.9413\n", + "Raw spend: 90907.15769688177\n", + "After adstock: 90907.33416747\n", + "After hill transform: 0.9980541472110567\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 133,094.38\n", + "Adstocked value: 133,095.60\n", + "Saturated value: 0.3371\n", + "Final response: 182077.0167\n", + "Raw spend: 133094.38208630288\n", + "After adstock: 133095.6043085251\n", + "After hill transform: 0.3370941896017321\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 84,935.23\n", + "Adstocked value: 84,935.57\n", + "Saturated value: 0.4076\n", + "Final response: 58247.3009\n", + "Raw spend: 84935.23255023197\n", + "After adstock: 84935.5658835653\n", + "After hill transform: 0.4075871914972618\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.12\n", + "Adstocked value: 0.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.12042415212912334\n", + "After adstock: 0.45375748546245664\n", + "After hill transform: 4.2560881957996166e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,775.84\n", + "Adstocked value: 142,776.01\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8143\n", + "Raw spend: 142775.83744556352\n", + "After adstock: 142776.01391615174\n", + "After hill transform: 0.9994433442855248\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 133,094.38\n", + "Adstocked value: 133,095.60\n", + "Saturated value: 0.3371\n", + "Final response: 182077.0167\n", + "Raw spend: 133094.38208630288\n", + "After adstock: 133095.6043085251\n", + "After hill transform: 0.3370941896017321\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 84,935.23\n", + "Adstocked value: 84,935.57\n", + "Saturated value: 0.4076\n", + "Final response: 58247.3009\n", + "Raw spend: 84935.23255023197\n", + "After adstock: 84935.5658835653\n", + "After hill transform: 0.4075871914972618\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.12\n", + "Adstocked value: 0.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.12042415212912334\n", + "After adstock: 0.45375748546245664\n", + "After hill transform: 4.2560881957996166e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,775.84\n", + "Adstocked value: 142,776.01\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8143\n", + "Raw spend: 142775.83744556352\n", + "After adstock: 142776.01391615174\n", + "After hill transform: 0.9994433442855248\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 133,094.38\n", + "Adstocked value: 133,095.60\n", + "Saturated value: 0.3371\n", + "Final response: 182077.0167\n", + "Raw spend: 133094.38208631778\n", + "After adstock: 133095.60430854\n", + "After hill transform: 0.3370941896018071\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 84,935.23\n", + "Adstocked value: 84,935.57\n", + "Saturated value: 0.4076\n", + "Final response: 58247.3009\n", + "Raw spend: 84935.23255023197\n", + "After adstock: 84935.5658835653\n", + "After hill transform: 0.4075871914972618\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.12\n", + "Adstocked value: 0.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.12042415212912334\n", + "After adstock: 0.45375748546245664\n", + "After hill transform: 4.2560881957996166e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,775.84\n", + "Adstocked value: 142,776.01\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8143\n", + "Raw spend: 142775.83744556352\n", + "After adstock: 142776.01391615174\n", + "After hill transform: 0.9994433442855248\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 133,094.38\n", + "Adstocked value: 133,095.60\n", + "Saturated value: 0.3371\n", + "Final response: 182077.0167\n", + "Raw spend: 133094.38208630288\n", + "After adstock: 133095.6043085251\n", + "After hill transform: 0.3370941896017321\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 84,935.23\n", + "Adstocked value: 84,935.57\n", + "Saturated value: 0.4076\n", + "Final response: 58247.3009\n", + "Raw spend: 84935.23255024687\n", + "After adstock: 84935.5658835802\n", + "After hill transform: 0.4075871914972866\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.12\n", + "Adstocked value: 0.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.12042415212912334\n", + "After adstock: 0.45375748546245664\n", + "After hill transform: 4.2560881957996166e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,775.84\n", + "Adstocked value: 142,776.01\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8143\n", + "Raw spend: 142775.83744556352\n", + "After adstock: 142776.01391615174\n", + "After hill transform: 0.9994433442855248\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 133,094.38\n", + "Adstocked value: 133,095.60\n", + "Saturated value: 0.3371\n", + "Final response: 182077.0167\n", + "Raw spend: 133094.38208630288\n", + "After adstock: 133095.6043085251\n", + "After hill transform: 0.3370941896017321\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 84,935.23\n", + "Adstocked value: 84,935.57\n", + "Saturated value: 0.4076\n", + "Final response: 58247.3009\n", + "Raw spend: 84935.23255023197\n", + "After adstock: 84935.5658835653\n", + "After hill transform: 0.4075871914972618\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.12\n", + "Adstocked value: 0.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.12042416703028454\n", + "After adstock: 0.45375750036361784\n", + "After hill transform: 4.2560885637462895e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,775.84\n", + "Adstocked value: 142,776.01\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8143\n", + "Raw spend: 142775.83744556352\n", + "After adstock: 142776.01391615174\n", + "After hill transform: 0.9994433442855248\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 133,094.38\n", + "Adstocked value: 133,095.60\n", + "Saturated value: 0.3371\n", + "Final response: 182077.0167\n", + "Raw spend: 133094.38208630288\n", + "After adstock: 133095.6043085251\n", + "After hill transform: 0.3370941896017321\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 84,935.23\n", + "Adstocked value: 84,935.57\n", + "Saturated value: 0.4076\n", + "Final response: 58247.3009\n", + "Raw spend: 84935.23255023197\n", + "After adstock: 84935.5658835653\n", + "After hill transform: 0.4075871914972618\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.12\n", + "Adstocked value: 0.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.12042415212912334\n", + "After adstock: 0.45375748546245664\n", + "After hill transform: 4.2560881957996166e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,775.84\n", + "Adstocked value: 142,776.01\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8143\n", + "Raw spend: 142775.83744557842\n", + "After adstock: 142776.01391616664\n", + "After hill transform: 0.999443344285525\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 133,094.38\n", + "Adstocked value: 133,095.60\n", + "Saturated value: 0.3371\n", + "Final response: 182077.0167\n", + "Raw spend: 133094.38208630288\n", + "After adstock: 133095.6043085251\n", + "After hill transform: 0.3370941896017321\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 84,935.23\n", + "Adstocked value: 84,935.57\n", + "Saturated value: 0.4076\n", + "Final response: 58247.3009\n", + "Raw spend: 84935.23255023197\n", + "After adstock: 84935.5658835653\n", + "After hill transform: 0.4075871914972618\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.12\n", + "Adstocked value: 0.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.12042415212912334\n", + "After adstock: 0.45375748546245664\n", + "After hill transform: 4.2560881957996166e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,775.84\n", + "Adstocked value: 142,776.01\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8143\n", + "Raw spend: 142775.83744556352\n", + "After adstock: 142776.01391615174\n", + "After hill transform: 0.9994433442855248\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 133,094.38\n", + "Adstocked value: 133,095.60\n", + "Saturated value: 0.3371\n", + "Final response: 182077.0167\n", + "Raw spend: 133094.38208631778\n", + "After adstock: 133095.60430854\n", + "After hill transform: 0.3370941896018071\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 84,935.23\n", + "Adstocked value: 84,935.57\n", + "Saturated value: 0.4076\n", + "Final response: 58247.3009\n", + "Raw spend: 84935.23255023197\n", + "After adstock: 84935.5658835653\n", + "After hill transform: 0.4075871914972618\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.12\n", + "Adstocked value: 0.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.12042415212912334\n", + "After adstock: 0.45375748546245664\n", + "After hill transform: 4.2560881957996166e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,775.84\n", + "Adstocked value: 142,776.01\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8143\n", + "Raw spend: 142775.83744556352\n", + "After adstock: 142776.01391615174\n", + "After hill transform: 0.9994433442855248\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 133,094.38\n", + "Adstocked value: 133,095.60\n", + "Saturated value: 0.3371\n", + "Final response: 182077.0167\n", + "Raw spend: 133094.38208630288\n", + "After adstock: 133095.6043085251\n", + "After hill transform: 0.3370941896017321\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 84,935.23\n", + "Adstocked value: 84,935.57\n", + "Saturated value: 0.4076\n", + "Final response: 58247.3009\n", + "Raw spend: 84935.23255024687\n", + "After adstock: 84935.5658835802\n", + "After hill transform: 0.4075871914972866\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.12\n", + "Adstocked value: 0.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.12042415212912334\n", + "After adstock: 0.45375748546245664\n", + "After hill transform: 4.2560881957996166e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,775.84\n", + "Adstocked value: 142,776.01\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8143\n", + "Raw spend: 142775.83744556352\n", + "After adstock: 142776.01391615174\n", + "After hill transform: 0.9994433442855248\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 133,094.38\n", + "Adstocked value: 133,095.60\n", + "Saturated value: 0.3371\n", + "Final response: 182077.0167\n", + "Raw spend: 133094.38208630288\n", + "After adstock: 133095.6043085251\n", + "After hill transform: 0.3370941896017321\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 84,935.23\n", + "Adstocked value: 84,935.57\n", + "Saturated value: 0.4076\n", + "Final response: 58247.3009\n", + "Raw spend: 84935.23255023197\n", + "After adstock: 84935.5658835653\n", + "After hill transform: 0.4075871914972618\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.12\n", + "Adstocked value: 0.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.12042416703028454\n", + "After adstock: 0.45375750036361784\n", + "After hill transform: 4.2560885637462895e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,775.84\n", + "Adstocked value: 142,776.01\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8143\n", + "Raw spend: 142775.83744556352\n", + "After adstock: 142776.01391615174\n", + "After hill transform: 0.9994433442855248\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 133,094.38\n", + "Adstocked value: 133,095.60\n", + "Saturated value: 0.3371\n", + "Final response: 182077.0167\n", + "Raw spend: 133094.38208630288\n", + "After adstock: 133095.6043085251\n", + "After hill transform: 0.3370941896017321\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 84,935.23\n", + "Adstocked value: 84,935.57\n", + "Saturated value: 0.4076\n", + "Final response: 58247.3009\n", + "Raw spend: 84935.23255023197\n", + "After adstock: 84935.5658835653\n", + "After hill transform: 0.4075871914972618\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.12\n", + "Adstocked value: 0.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.12042415212912334\n", + "After adstock: 0.45375748546245664\n", + "After hill transform: 4.2560881957996166e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,775.84\n", + "Adstocked value: 142,776.01\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8143\n", + "Raw spend: 142775.83744557842\n", + "After adstock: 142776.01391616664\n", + "After hill transform: 0.999443344285525\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 133,388.16\n", + "Adstocked value: 133,389.38\n", + "Saturated value: 0.3386\n", + "Final response: 182875.3337\n", + "Raw spend: 133388.1565420412\n", + "After adstock: 133389.3787642634\n", + "After hill transform: 0.33857217981874876\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 84,787.85\n", + "Adstocked value: 84,788.18\n", + "Saturated value: 0.4073\n", + "Final response: 58212.1563\n", + "Raw spend: 84787.84505689109\n", + "After adstock: 84788.17839022442\n", + "After hill transform: 0.4073412662347529\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.05\n", + "Adstocked value: 0.38\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.04987371388617064\n", + "After adstock: 0.38320704721950394\n", + "After hill transform: 2.7277612860159175e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,775.97\n", + "Adstocked value: 142,776.15\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142775.97354203748\n", + "After adstock: 142776.1500126257\n", + "After hill transform: 0.9994433457573472\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 133,388.16\n", + "Adstocked value: 133,389.38\n", + "Saturated value: 0.3386\n", + "Final response: 182875.3337\n", + "Raw spend: 133388.1565420412\n", + "After adstock: 133389.3787642634\n", + "After hill transform: 0.33857217981874876\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 84,787.85\n", + "Adstocked value: 84,788.18\n", + "Saturated value: 0.4073\n", + "Final response: 58212.1563\n", + "Raw spend: 84787.84505689109\n", + "After adstock: 84788.17839022442\n", + "After hill transform: 0.4073412662347529\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.05\n", + "Adstocked value: 0.38\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.04987371388617064\n", + "After adstock: 0.38320704721950394\n", + "After hill transform: 2.7277612860159175e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,775.97\n", + "Adstocked value: 142,776.15\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142775.97354203748\n", + "After adstock: 142776.1500126257\n", + "After hill transform: 0.9994433457573472\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 133,388.16\n", + "Adstocked value: 133,389.38\n", + "Saturated value: 0.3386\n", + "Final response: 182875.3337\n", + "Raw spend: 133388.1565420561\n", + "After adstock: 133389.3787642783\n", + "After hill transform: 0.33857217981882376\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 84,787.85\n", + "Adstocked value: 84,788.18\n", + "Saturated value: 0.4073\n", + "Final response: 58212.1563\n", + "Raw spend: 84787.84505689109\n", + "After adstock: 84788.17839022442\n", + "After hill transform: 0.4073412662347529\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.05\n", + "Adstocked value: 0.38\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.04987371388617064\n", + "After adstock: 0.38320704721950394\n", + "After hill transform: 2.7277612860159175e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,775.97\n", + "Adstocked value: 142,776.15\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142775.97354203748\n", + "After adstock: 142776.1500126257\n", + "After hill transform: 0.9994433457573472\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 133,388.16\n", + "Adstocked value: 133,389.38\n", + "Saturated value: 0.3386\n", + "Final response: 182875.3337\n", + "Raw spend: 133388.1565420412\n", + "After adstock: 133389.3787642634\n", + "After hill transform: 0.33857217981874876\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 84,787.85\n", + "Adstocked value: 84,788.18\n", + "Saturated value: 0.4073\n", + "Final response: 58212.1563\n", + "Raw spend: 84787.845056906\n", + "After adstock: 84788.17839023932\n", + "After hill transform: 0.4073412662347778\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.05\n", + "Adstocked value: 0.38\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.04987371388617064\n", + "After adstock: 0.38320704721950394\n", + "After hill transform: 2.7277612860159175e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,775.97\n", + "Adstocked value: 142,776.15\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142775.97354203748\n", + "After adstock: 142776.1500126257\n", + "After hill transform: 0.9994433457573472\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 133,388.16\n", + "Adstocked value: 133,389.38\n", + "Saturated value: 0.3386\n", + "Final response: 182875.3337\n", + "Raw spend: 133388.1565420412\n", + "After adstock: 133389.3787642634\n", + "After hill transform: 0.33857217981874876\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 84,787.85\n", + "Adstocked value: 84,788.18\n", + "Saturated value: 0.4073\n", + "Final response: 58212.1563\n", + "Raw spend: 84787.84505689109\n", + "After adstock: 84788.17839022442\n", + "After hill transform: 0.4073412662347529\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.05\n", + "Adstocked value: 0.38\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.04987372878733183\n", + "After adstock: 0.38320706212066513\n", + "After hill transform: 2.727761565251617e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,775.97\n", + "Adstocked value: 142,776.15\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142775.97354203748\n", + "After adstock: 142776.1500126257\n", + "After hill transform: 0.9994433457573472\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 133,388.16\n", + "Adstocked value: 133,389.38\n", + "Saturated value: 0.3386\n", + "Final response: 182875.3337\n", + "Raw spend: 133388.1565420412\n", + "After adstock: 133389.3787642634\n", + "After hill transform: 0.33857217981874876\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 84,787.85\n", + "Adstocked value: 84,788.18\n", + "Saturated value: 0.4073\n", + "Final response: 58212.1563\n", + "Raw spend: 84787.84505689109\n", + "After adstock: 84788.17839022442\n", + "After hill transform: 0.4073412662347529\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.05\n", + "Adstocked value: 0.38\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.04987371388617064\n", + "After adstock: 0.38320704721950394\n", + "After hill transform: 2.7277612860159175e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,775.97\n", + "Adstocked value: 142,776.15\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142775.97354205238\n", + "After adstock: 142776.1500126406\n", + "After hill transform: 0.9994433457573474\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 133,388.16\n", + "Adstocked value: 133,389.38\n", + "Saturated value: 0.3386\n", + "Final response: 182875.3337\n", + "Raw spend: 133388.1565420412\n", + "After adstock: 133389.3787642634\n", + "After hill transform: 0.33857217981874876\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 84,787.85\n", + "Adstocked value: 84,788.18\n", + "Saturated value: 0.4073\n", + "Final response: 58212.1563\n", + "Raw spend: 84787.84505689109\n", + "After adstock: 84788.17839022442\n", + "After hill transform: 0.4073412662347529\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.05\n", + "Adstocked value: 0.38\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.04987371388617064\n", + "After adstock: 0.38320704721950394\n", + "After hill transform: 2.7277612860159175e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,775.97\n", + "Adstocked value: 142,776.15\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142775.97354203748\n", + "After adstock: 142776.1500126257\n", + "After hill transform: 0.9994433457573472\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 133,388.16\n", + "Adstocked value: 133,389.38\n", + "Saturated value: 0.3386\n", + "Final response: 182875.3337\n", + "Raw spend: 133388.1565420561\n", + "After adstock: 133389.3787642783\n", + "After hill transform: 0.33857217981882376\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 84,787.85\n", + "Adstocked value: 84,788.18\n", + "Saturated value: 0.4073\n", + "Final response: 58212.1563\n", + "Raw spend: 84787.84505689109\n", + "After adstock: 84788.17839022442\n", + "After hill transform: 0.4073412662347529\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.05\n", + "Adstocked value: 0.38\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.04987371388617064\n", + "After adstock: 0.38320704721950394\n", + "After hill transform: 2.7277612860159175e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,775.97\n", + "Adstocked value: 142,776.15\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142775.97354203748\n", + "After adstock: 142776.1500126257\n", + "After hill transform: 0.9994433457573472\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 133,388.16\n", + "Adstocked value: 133,389.38\n", + "Saturated value: 0.3386\n", + "Final response: 182875.3337\n", + "Raw spend: 133388.1565420412\n", + "After adstock: 133389.3787642634\n", + "After hill transform: 0.33857217981874876\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 84,787.85\n", + "Adstocked value: 84,788.18\n", + "Saturated value: 0.4073\n", + "Final response: 58212.1563\n", + "Raw spend: 84787.845056906\n", + "After adstock: 84788.17839023932\n", + "After hill transform: 0.4073412662347778\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.05\n", + "Adstocked value: 0.38\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.04987371388617064\n", + "After adstock: 0.38320704721950394\n", + "After hill transform: 2.7277612860159175e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,775.97\n", + "Adstocked value: 142,776.15\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142775.97354203748\n", + "After adstock: 142776.1500126257\n", + "After hill transform: 0.9994433457573472\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 133,388.16\n", + "Adstocked value: 133,389.38\n", + "Saturated value: 0.3386\n", + "Final response: 182875.3337\n", + "Raw spend: 133388.1565420412\n", + "After adstock: 133389.3787642634\n", + "After hill transform: 0.33857217981874876\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 84,787.85\n", + "Adstocked value: 84,788.18\n", + "Saturated value: 0.4073\n", + "Final response: 58212.1563\n", + "Raw spend: 84787.84505689109\n", + "After adstock: 84788.17839022442\n", + "After hill transform: 0.4073412662347529\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.05\n", + "Adstocked value: 0.38\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.04987372878733183\n", + "After adstock: 0.38320706212066513\n", + "After hill transform: 2.727761565251617e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,775.97\n", + "Adstocked value: 142,776.15\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142775.97354203748\n", + "After adstock: 142776.1500126257\n", + "After hill transform: 0.9994433457573472\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 133,388.16\n", + "Adstocked value: 133,389.38\n", + "Saturated value: 0.3386\n", + "Final response: 182875.3337\n", + "Raw spend: 133388.1565420412\n", + "After adstock: 133389.3787642634\n", + "After hill transform: 0.33857217981874876\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 84,787.85\n", + "Adstocked value: 84,788.18\n", + "Saturated value: 0.4073\n", + "Final response: 58212.1563\n", + "Raw spend: 84787.84505689109\n", + "After adstock: 84788.17839022442\n", + "After hill transform: 0.4073412662347529\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.05\n", + "Adstocked value: 0.38\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.04987371388617064\n", + "After adstock: 0.38320704721950394\n", + "After hill transform: 2.7277612860159175e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,775.97\n", + "Adstocked value: 142,776.15\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142775.97354205238\n", + "After adstock: 142776.1500126406\n", + "After hill transform: 0.9994433457573474\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 134,856.62\n", + "Adstocked value: 134,857.84\n", + "Saturated value: 0.3460\n", + "Final response: 186864.6491\n", + "Raw spend: 134856.62180931593\n", + "After adstock: 134857.84403153814\n", + "After hill transform: 0.34595792816334164\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 84,051.31\n", + "Adstocked value: 84,051.64\n", + "Saturated value: 0.4061\n", + "Final response: 58035.7098\n", + "Raw spend: 84051.31131164606\n", + "After adstock: 84051.64464497939\n", + "After hill transform: 0.4061065767131204\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 134,856.62\n", + "Adstocked value: 134,857.84\n", + "Saturated value: 0.3460\n", + "Final response: 186864.6491\n", + "Raw spend: 134856.62180931593\n", + "After adstock: 134857.84403153814\n", + "After hill transform: 0.34595792816334164\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 84,051.31\n", + "Adstocked value: 84,051.64\n", + "Saturated value: 0.4061\n", + "Final response: 58035.7098\n", + "Raw spend: 84051.31131164606\n", + "After adstock: 84051.64464497939\n", + "After hill transform: 0.4061065767131204\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 134,856.62\n", + "Adstocked value: 134,857.84\n", + "Saturated value: 0.3460\n", + "Final response: 186864.6491\n", + "Raw spend: 134856.62180933083\n", + "After adstock: 134857.84403155305\n", + "After hill transform: 0.34595792816341653\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 84,051.31\n", + "Adstocked value: 84,051.64\n", + "Saturated value: 0.4061\n", + "Final response: 58035.7098\n", + "Raw spend: 84051.31131164606\n", + "After adstock: 84051.64464497939\n", + "After hill transform: 0.4061065767131204\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 134,856.62\n", + "Adstocked value: 134,857.84\n", + "Saturated value: 0.3460\n", + "Final response: 186864.6491\n", + "Raw spend: 134856.62180931593\n", + "After adstock: 134857.84403153814\n", + "After hill transform: 0.34595792816334164\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 84,051.31\n", + "Adstocked value: 84,051.64\n", + "Saturated value: 0.4061\n", + "Final response: 58035.7098\n", + "Raw spend: 84051.31131166096\n", + "After adstock: 84051.64464499429\n", + "After hill transform: 0.40610657671314543\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 134,856.62\n", + "Adstocked value: 134,857.84\n", + "Saturated value: 0.3460\n", + "Final response: 186864.6491\n", + "Raw spend: 134856.62180931593\n", + "After adstock: 134857.84403153814\n", + "After hill transform: 0.34595792816334164\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 84,051.31\n", + "Adstocked value: 84,051.64\n", + "Saturated value: 0.4061\n", + "Final response: 58035.7098\n", + "Raw spend: 84051.31131164606\n", + "After adstock: 84051.64464497939\n", + "After hill transform: 0.4061065767131204\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.3333333482344945\n", + "After hill transform: 1.8896986180499446e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 134,856.62\n", + "Adstocked value: 134,857.84\n", + "Saturated value: 0.3460\n", + "Final response: 186864.6491\n", + "Raw spend: 134856.62180931593\n", + "After adstock: 134857.84403153814\n", + "After hill transform: 0.34595792816334164\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 84,051.31\n", + "Adstocked value: 84,051.64\n", + "Saturated value: 0.4061\n", + "Final response: 58035.7098\n", + "Raw spend: 84051.31131164606\n", + "After adstock: 84051.64464497939\n", + "After hill transform: 0.4061065767131204\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838203635\n", + "After adstock: 142776.24485262457\n", + "After hill transform: 0.9994433467829962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 134,856.62\n", + "Adstocked value: 134,857.84\n", + "Saturated value: 0.3460\n", + "Final response: 186864.6491\n", + "Raw spend: 134856.62180931593\n", + "After adstock: 134857.84403153814\n", + "After hill transform: 0.34595792816334164\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 84,051.31\n", + "Adstocked value: 84,051.64\n", + "Saturated value: 0.4061\n", + "Final response: 58035.7098\n", + "Raw spend: 84051.31131164606\n", + "After adstock: 84051.64464497939\n", + "After hill transform: 0.4061065767131204\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 134,856.62\n", + "Adstocked value: 134,857.84\n", + "Saturated value: 0.3460\n", + "Final response: 186864.6491\n", + "Raw spend: 134856.62180933083\n", + "After adstock: 134857.84403155305\n", + "After hill transform: 0.34595792816341653\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 84,051.31\n", + "Adstocked value: 84,051.64\n", + "Saturated value: 0.4061\n", + "Final response: 58035.7098\n", + "Raw spend: 84051.31131164606\n", + "After adstock: 84051.64464497939\n", + "After hill transform: 0.4061065767131204\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 134,856.62\n", + "Adstocked value: 134,857.84\n", + "Saturated value: 0.3460\n", + "Final response: 186864.6491\n", + "Raw spend: 134856.62180931593\n", + "After adstock: 134857.84403153814\n", + "After hill transform: 0.34595792816334164\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 84,051.31\n", + "Adstocked value: 84,051.64\n", + "Saturated value: 0.4061\n", + "Final response: 58035.7098\n", + "Raw spend: 84051.31131166096\n", + "After adstock: 84051.64464499429\n", + "After hill transform: 0.40610657671314543\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 134,856.62\n", + "Adstocked value: 134,857.84\n", + "Saturated value: 0.3460\n", + "Final response: 186864.6491\n", + "Raw spend: 134856.62180931593\n", + "After adstock: 134857.84403153814\n", + "After hill transform: 0.34595792816334164\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 84,051.31\n", + "Adstocked value: 84,051.64\n", + "Saturated value: 0.4061\n", + "Final response: 58035.7098\n", + "Raw spend: 84051.31131164606\n", + "After adstock: 84051.64464497939\n", + "After hill transform: 0.4061065767131204\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.3333333482344945\n", + "After hill transform: 1.8896986180499446e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 134,856.62\n", + "Adstocked value: 134,857.84\n", + "Saturated value: 0.3460\n", + "Final response: 186864.6491\n", + "Raw spend: 134856.62180931593\n", + "After adstock: 134857.84403153814\n", + "After hill transform: 0.34595792816334164\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 84,051.31\n", + "Adstocked value: 84,051.64\n", + "Saturated value: 0.4061\n", + "Final response: 58035.7098\n", + "Raw spend: 84051.31131164606\n", + "After adstock: 84051.64464497939\n", + "After hill transform: 0.4061065767131204\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838203635\n", + "After adstock: 142776.24485262457\n", + "After hill transform: 0.9994433467829962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 142,186.56\n", + "Adstocked value: 142,187.78\n", + "Saturated value: 0.3827\n", + "Final response: 206691.5355\n", + "Raw spend: 142186.55930908452\n", + "After adstock: 142187.78153130674\n", + "After hill transform: 0.3826650773043561\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 80,375.21\n", + "Adstocked value: 80,375.54\n", + "Saturated value: 0.3998\n", + "Final response: 57133.9767\n", + "Raw spend: 80375.20938573737\n", + "After adstock: 80375.5427190707\n", + "After hill transform: 0.39979667274327557\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.07\n", + "Adstocked value: 0.41\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.07387799718196264\n", + "After adstock: 0.40721133051529596\n", + "After hill transform: 3.2008844732357313e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,775.93\n", + "Adstocked value: 142,776.10\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142775.92790244363\n", + "After adstock: 142776.10437303185\n", + "After hill transform: 0.9994433452637761\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 142,186.56\n", + "Adstocked value: 142,187.78\n", + "Saturated value: 0.3827\n", + "Final response: 206691.5355\n", + "Raw spend: 142186.55930908452\n", + "After adstock: 142187.78153130674\n", + "After hill transform: 0.3826650773043561\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 80,375.21\n", + "Adstocked value: 80,375.54\n", + "Saturated value: 0.3998\n", + "Final response: 57133.9767\n", + "Raw spend: 80375.20938573737\n", + "After adstock: 80375.5427190707\n", + "After hill transform: 0.39979667274327557\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.07\n", + "Adstocked value: 0.41\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.07387799718196264\n", + "After adstock: 0.40721133051529596\n", + "After hill transform: 3.2008844732357313e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,775.93\n", + "Adstocked value: 142,776.10\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142775.92790244363\n", + "After adstock: 142776.10437303185\n", + "After hill transform: 0.9994433452637761\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 142,186.56\n", + "Adstocked value: 142,187.78\n", + "Saturated value: 0.3827\n", + "Final response: 206691.5355\n", + "Raw spend: 142186.55930909942\n", + "After adstock: 142187.78153132164\n", + "After hill transform: 0.3826650773044302\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 80,375.21\n", + "Adstocked value: 80,375.54\n", + "Saturated value: 0.3998\n", + "Final response: 57133.9767\n", + "Raw spend: 80375.20938573737\n", + "After adstock: 80375.5427190707\n", + "After hill transform: 0.39979667274327557\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.07\n", + "Adstocked value: 0.41\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.07387799718196264\n", + "After adstock: 0.40721133051529596\n", + "After hill transform: 3.2008844732357313e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,775.93\n", + "Adstocked value: 142,776.10\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142775.92790244363\n", + "After adstock: 142776.10437303185\n", + "After hill transform: 0.9994433452637761\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 142,186.56\n", + "Adstocked value: 142,187.78\n", + "Saturated value: 0.3827\n", + "Final response: 206691.5355\n", + "Raw spend: 142186.55930908452\n", + "After adstock: 142187.78153130674\n", + "After hill transform: 0.3826650773043561\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 80,375.21\n", + "Adstocked value: 80,375.54\n", + "Saturated value: 0.3998\n", + "Final response: 57133.9767\n", + "Raw spend: 80375.20938575227\n", + "After adstock: 80375.5427190856\n", + "After hill transform: 0.3997966727433018\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.07\n", + "Adstocked value: 0.41\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.07387799718196264\n", + "After adstock: 0.40721133051529596\n", + "After hill transform: 3.2008844732357313e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,775.93\n", + "Adstocked value: 142,776.10\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142775.92790244363\n", + "After adstock: 142776.10437303185\n", + "After hill transform: 0.9994433452637761\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 142,186.56\n", + "Adstocked value: 142,187.78\n", + "Saturated value: 0.3827\n", + "Final response: 206691.5355\n", + "Raw spend: 142186.55930908452\n", + "After adstock: 142187.78153130674\n", + "After hill transform: 0.3826650773043561\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 80,375.21\n", + "Adstocked value: 80,375.54\n", + "Saturated value: 0.3998\n", + "Final response: 57133.9767\n", + "Raw spend: 80375.20938573737\n", + "After adstock: 80375.5427190707\n", + "After hill transform: 0.39979667274327557\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.07\n", + "Adstocked value: 0.41\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.07387801208312383\n", + "After adstock: 0.40721134541645715\n", + "After hill transform: 3.2008847815887546e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,775.93\n", + "Adstocked value: 142,776.10\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142775.92790244363\n", + "After adstock: 142776.10437303185\n", + "After hill transform: 0.9994433452637761\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 142,186.56\n", + "Adstocked value: 142,187.78\n", + "Saturated value: 0.3827\n", + "Final response: 206691.5355\n", + "Raw spend: 142186.55930908452\n", + "After adstock: 142187.78153130674\n", + "After hill transform: 0.3826650773043561\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 80,375.21\n", + "Adstocked value: 80,375.54\n", + "Saturated value: 0.3998\n", + "Final response: 57133.9767\n", + "Raw spend: 80375.20938573737\n", + "After adstock: 80375.5427190707\n", + "After hill transform: 0.39979667274327557\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.07\n", + "Adstocked value: 0.41\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.07387799718196264\n", + "After adstock: 0.40721133051529596\n", + "After hill transform: 3.2008844732357313e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,775.93\n", + "Adstocked value: 142,776.10\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142775.92790245853\n", + "After adstock: 142776.10437304675\n", + "After hill transform: 0.9994433452637762\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 142,186.56\n", + "Adstocked value: 142,187.78\n", + "Saturated value: 0.3827\n", + "Final response: 206691.5355\n", + "Raw spend: 142186.55930908452\n", + "After adstock: 142187.78153130674\n", + "After hill transform: 0.3826650773043561\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 80,375.21\n", + "Adstocked value: 80,375.54\n", + "Saturated value: 0.3998\n", + "Final response: 57133.9767\n", + "Raw spend: 80375.20938573737\n", + "After adstock: 80375.5427190707\n", + "After hill transform: 0.39979667274327557\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.07\n", + "Adstocked value: 0.41\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.07387799718196264\n", + "After adstock: 0.40721133051529596\n", + "After hill transform: 3.2008844732357313e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,775.93\n", + "Adstocked value: 142,776.10\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142775.92790244363\n", + "After adstock: 142776.10437303185\n", + "After hill transform: 0.9994433452637761\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 142,186.56\n", + "Adstocked value: 142,187.78\n", + "Saturated value: 0.3827\n", + "Final response: 206691.5355\n", + "Raw spend: 142186.55930909942\n", + "After adstock: 142187.78153132164\n", + "After hill transform: 0.3826650773044302\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 80,375.21\n", + "Adstocked value: 80,375.54\n", + "Saturated value: 0.3998\n", + "Final response: 57133.9767\n", + "Raw spend: 80375.20938573737\n", + "After adstock: 80375.5427190707\n", + "After hill transform: 0.39979667274327557\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.07\n", + "Adstocked value: 0.41\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.07387799718196264\n", + "After adstock: 0.40721133051529596\n", + "After hill transform: 3.2008844732357313e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,775.93\n", + "Adstocked value: 142,776.10\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142775.92790244363\n", + "After adstock: 142776.10437303185\n", + "After hill transform: 0.9994433452637761\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 142,186.56\n", + "Adstocked value: 142,187.78\n", + "Saturated value: 0.3827\n", + "Final response: 206691.5355\n", + "Raw spend: 142186.55930908452\n", + "After adstock: 142187.78153130674\n", + "After hill transform: 0.3826650773043561\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 80,375.21\n", + "Adstocked value: 80,375.54\n", + "Saturated value: 0.3998\n", + "Final response: 57133.9767\n", + "Raw spend: 80375.20938575227\n", + "After adstock: 80375.5427190856\n", + "After hill transform: 0.3997966727433018\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.07\n", + "Adstocked value: 0.41\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.07387799718196264\n", + "After adstock: 0.40721133051529596\n", + "After hill transform: 3.2008844732357313e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,775.93\n", + "Adstocked value: 142,776.10\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142775.92790244363\n", + "After adstock: 142776.10437303185\n", + "After hill transform: 0.9994433452637761\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 142,186.56\n", + "Adstocked value: 142,187.78\n", + "Saturated value: 0.3827\n", + "Final response: 206691.5355\n", + "Raw spend: 142186.55930908452\n", + "After adstock: 142187.78153130674\n", + "After hill transform: 0.3826650773043561\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 80,375.21\n", + "Adstocked value: 80,375.54\n", + "Saturated value: 0.3998\n", + "Final response: 57133.9767\n", + "Raw spend: 80375.20938573737\n", + "After adstock: 80375.5427190707\n", + "After hill transform: 0.39979667274327557\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.07\n", + "Adstocked value: 0.41\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.07387801208312383\n", + "After adstock: 0.40721134541645715\n", + "After hill transform: 3.2008847815887546e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,775.93\n", + "Adstocked value: 142,776.10\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142775.92790244363\n", + "After adstock: 142776.10437303185\n", + "After hill transform: 0.9994433452637761\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 142,186.56\n", + "Adstocked value: 142,187.78\n", + "Saturated value: 0.3827\n", + "Final response: 206691.5355\n", + "Raw spend: 142186.55930908452\n", + "After adstock: 142187.78153130674\n", + "After hill transform: 0.3826650773043561\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 80,375.21\n", + "Adstocked value: 80,375.54\n", + "Saturated value: 0.3998\n", + "Final response: 57133.9767\n", + "Raw spend: 80375.20938573737\n", + "After adstock: 80375.5427190707\n", + "After hill transform: 0.39979667274327557\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.07\n", + "Adstocked value: 0.41\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.07387799718196264\n", + "After adstock: 0.40721133051529596\n", + "After hill transform: 3.2008844732357313e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,775.93\n", + "Adstocked value: 142,776.10\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142775.92790245853\n", + "After adstock: 142776.10437304675\n", + "After hill transform: 0.9994433452637762\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 178,312.81\n", + "Adstocked value: 178,314.03\n", + "Saturated value: 0.5499\n", + "Final response: 297009.0232\n", + "Raw spend: 178312.81009495098\n", + "After adstock: 178314.0323171732\n", + "After hill transform: 0.5498772871478566\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 62,256.78\n", + "Adstocked value: 62,257.11\n", + "Saturated value: 0.3644\n", + "Final response: 52082.0407\n", + "Raw spend: 62256.77927771807\n", + "After adstock: 62257.11261105141\n", + "After hill transform: 0.3644456033560474\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 178,312.81\n", + "Adstocked value: 178,314.03\n", + "Saturated value: 0.5499\n", + "Final response: 297009.0232\n", + "Raw spend: 178312.81009495098\n", + "After adstock: 178314.0323171732\n", + "After hill transform: 0.5498772871478566\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 62,256.78\n", + "Adstocked value: 62,257.11\n", + "Saturated value: 0.3644\n", + "Final response: 52082.0407\n", + "Raw spend: 62256.77927771807\n", + "After adstock: 62257.11261105141\n", + "After hill transform: 0.3644456033560474\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 178,312.81\n", + "Adstocked value: 178,314.03\n", + "Saturated value: 0.5499\n", + "Final response: 297009.0232\n", + "Raw spend: 178312.81009496588\n", + "After adstock: 178314.0323171881\n", + "After hill transform: 0.5498772871479186\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 62,256.78\n", + "Adstocked value: 62,257.11\n", + "Saturated value: 0.3644\n", + "Final response: 52082.0407\n", + "Raw spend: 62256.77927771807\n", + "After adstock: 62257.11261105141\n", + "After hill transform: 0.3644456033560474\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 178,312.81\n", + "Adstocked value: 178,314.03\n", + "Saturated value: 0.5499\n", + "Final response: 297009.0232\n", + "Raw spend: 178312.81009495098\n", + "After adstock: 178314.0323171732\n", + "After hill transform: 0.5498772871478566\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 62,256.78\n", + "Adstocked value: 62,257.11\n", + "Saturated value: 0.3644\n", + "Final response: 52082.0407\n", + "Raw spend: 62256.779277732974\n", + "After adstock: 62257.11261106631\n", + "After hill transform: 0.3644456033560799\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 178,312.81\n", + "Adstocked value: 178,314.03\n", + "Saturated value: 0.5499\n", + "Final response: 297009.0232\n", + "Raw spend: 178312.81009495098\n", + "After adstock: 178314.0323171732\n", + "After hill transform: 0.5498772871478566\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 62,256.78\n", + "Adstocked value: 62,257.11\n", + "Saturated value: 0.3644\n", + "Final response: 52082.0407\n", + "Raw spend: 62256.77927771807\n", + "After adstock: 62257.11261105141\n", + "After hill transform: 0.3644456033560474\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.3333333482344945\n", + "After hill transform: 1.8896986180499446e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 178,312.81\n", + "Adstocked value: 178,314.03\n", + "Saturated value: 0.5499\n", + "Final response: 297009.0232\n", + "Raw spend: 178312.81009495098\n", + "After adstock: 178314.0323171732\n", + "After hill transform: 0.5498772871478566\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 62,256.78\n", + "Adstocked value: 62,257.11\n", + "Saturated value: 0.3644\n", + "Final response: 52082.0407\n", + "Raw spend: 62256.77927771807\n", + "After adstock: 62257.11261105141\n", + "After hill transform: 0.3644456033560474\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838203635\n", + "After adstock: 142776.24485262457\n", + "After hill transform: 0.9994433467829962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 178,312.81\n", + "Adstocked value: 178,314.03\n", + "Saturated value: 0.5499\n", + "Final response: 297009.0232\n", + "Raw spend: 178312.81009495098\n", + "After adstock: 178314.0323171732\n", + "After hill transform: 0.5498772871478566\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 62,256.78\n", + "Adstocked value: 62,257.11\n", + "Saturated value: 0.3644\n", + "Final response: 52082.0407\n", + "Raw spend: 62256.77927771807\n", + "After adstock: 62257.11261105141\n", + "After hill transform: 0.3644456033560474\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 178,312.81\n", + "Adstocked value: 178,314.03\n", + "Saturated value: 0.5499\n", + "Final response: 297009.0232\n", + "Raw spend: 178312.81009496588\n", + "After adstock: 178314.0323171881\n", + "After hill transform: 0.5498772871479186\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 62,256.78\n", + "Adstocked value: 62,257.11\n", + "Saturated value: 0.3644\n", + "Final response: 52082.0407\n", + "Raw spend: 62256.77927771807\n", + "After adstock: 62257.11261105141\n", + "After hill transform: 0.3644456033560474\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 178,312.81\n", + "Adstocked value: 178,314.03\n", + "Saturated value: 0.5499\n", + "Final response: 297009.0232\n", + "Raw spend: 178312.81009495098\n", + "After adstock: 178314.0323171732\n", + "After hill transform: 0.5498772871478566\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 62,256.78\n", + "Adstocked value: 62,257.11\n", + "Saturated value: 0.3644\n", + "Final response: 52082.0407\n", + "Raw spend: 62256.779277732974\n", + "After adstock: 62257.11261106631\n", + "After hill transform: 0.3644456033560799\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 178,312.81\n", + "Adstocked value: 178,314.03\n", + "Saturated value: 0.5499\n", + "Final response: 297009.0232\n", + "Raw spend: 178312.81009495098\n", + "After adstock: 178314.0323171732\n", + "After hill transform: 0.5498772871478566\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 62,256.78\n", + "Adstocked value: 62,257.11\n", + "Saturated value: 0.3644\n", + "Final response: 52082.0407\n", + "Raw spend: 62256.77927771807\n", + "After adstock: 62257.11261105141\n", + "After hill transform: 0.3644456033560474\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.3333333482344945\n", + "After hill transform: 1.8896986180499446e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 178,312.81\n", + "Adstocked value: 178,314.03\n", + "Saturated value: 0.5499\n", + "Final response: 297009.0232\n", + "Raw spend: 178312.81009495098\n", + "After adstock: 178314.0323171732\n", + "After hill transform: 0.5498772871478566\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 62,256.78\n", + "Adstocked value: 62,257.11\n", + "Saturated value: 0.3644\n", + "Final response: 52082.0407\n", + "Raw spend: 62256.77927771807\n", + "After adstock: 62257.11261105141\n", + "After hill transform: 0.3644456033560474\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838203635\n", + "After adstock: 142776.24485262457\n", + "After hill transform: 0.9994433467829962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 337,029.81\n", + "Adstocked value: 337,031.03\n", + "Saturated value: 0.8917\n", + "Final response: 481623.4712\n", + "Raw spend: 337029.8088585152\n", + "After adstock: 337031.0310807375\n", + "After hill transform: 0.8916692324977105\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 113,328.86\n", + "Adstocked value: 113,329.20\n", + "Saturated value: 0.4490\n", + "Final response: 64162.1588\n", + "Raw spend: 113328.86414971291\n", + "After adstock: 113329.19748304624\n", + "After hill transform: 0.448976583081397\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.022252829376083e-06\n", + "After adstock: 0.3333343555861627\n", + "After hill transform: 1.88971365202763e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 337,029.81\n", + "Adstocked value: 337,031.03\n", + "Saturated value: 0.8917\n", + "Final response: 481623.4712\n", + "Raw spend: 337029.8088585152\n", + "After adstock: 337031.0310807375\n", + "After hill transform: 0.8916692324977105\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 113,328.86\n", + "Adstocked value: 113,329.20\n", + "Saturated value: 0.4490\n", + "Final response: 64162.1588\n", + "Raw spend: 113328.86414971291\n", + "After adstock: 113329.19748304624\n", + "After hill transform: 0.448976583081397\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.022252829376083e-06\n", + "After adstock: 0.3333343555861627\n", + "After hill transform: 1.88971365202763e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 337,029.81\n", + "Adstocked value: 337,031.03\n", + "Saturated value: 0.8917\n", + "Final response: 481623.4712\n", + "Raw spend: 337029.80885853013\n", + "After adstock: 337031.0310807524\n", + "After hill transform: 0.8916692324977233\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 113,328.86\n", + "Adstocked value: 113,329.20\n", + "Saturated value: 0.4490\n", + "Final response: 64162.1588\n", + "Raw spend: 113328.86414971291\n", + "After adstock: 113329.19748304624\n", + "After hill transform: 0.448976583081397\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.022252829376083e-06\n", + "After adstock: 0.3333343555861627\n", + "After hill transform: 1.88971365202763e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 337,029.81\n", + "Adstocked value: 337,031.03\n", + "Saturated value: 0.8917\n", + "Final response: 481623.4712\n", + "Raw spend: 337029.8088585152\n", + "After adstock: 337031.0310807375\n", + "After hill transform: 0.8916692324977105\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 113,328.86\n", + "Adstocked value: 113,329.20\n", + "Saturated value: 0.4490\n", + "Final response: 64162.1588\n", + "Raw spend: 113328.86414972781\n", + "After adstock: 113329.19748306114\n", + "After hill transform: 0.44897658308141614\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.022252829376083e-06\n", + "After adstock: 0.3333343555861627\n", + "After hill transform: 1.88971365202763e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 337,029.81\n", + "Adstocked value: 337,031.03\n", + "Saturated value: 0.8917\n", + "Final response: 481623.4712\n", + "Raw spend: 337029.8088585152\n", + "After adstock: 337031.0310807375\n", + "After hill transform: 0.8916692324977105\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 113,328.86\n", + "Adstocked value: 113,329.20\n", + "Saturated value: 0.4490\n", + "Final response: 64162.1588\n", + "Raw spend: 113328.86414971291\n", + "After adstock: 113329.19748304624\n", + "After hill transform: 0.448976583081397\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.0371539905699307e-06\n", + "After adstock: 0.3333343704873239\n", + "After hill transform: 1.8897138744169828e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 337,029.81\n", + "Adstocked value: 337,031.03\n", + "Saturated value: 0.8917\n", + "Final response: 481623.4712\n", + "Raw spend: 337029.8088585152\n", + "After adstock: 337031.0310807375\n", + "After hill transform: 0.8916692324977105\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 113,328.86\n", + "Adstocked value: 113,329.20\n", + "Saturated value: 0.4490\n", + "Final response: 64162.1588\n", + "Raw spend: 113328.86414971291\n", + "After adstock: 113329.19748304624\n", + "After hill transform: 0.448976583081397\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.022252829376083e-06\n", + "After adstock: 0.3333343555861627\n", + "After hill transform: 1.88971365202763e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 337,029.81\n", + "Adstocked value: 337,031.03\n", + "Saturated value: 0.8917\n", + "Final response: 481623.4712\n", + "Raw spend: 337029.8088585152\n", + "After adstock: 337031.0310807375\n", + "After hill transform: 0.8916692324977105\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 113,328.86\n", + "Adstocked value: 113,329.20\n", + "Saturated value: 0.4490\n", + "Final response: 64162.1588\n", + "Raw spend: 113328.86414971291\n", + "After adstock: 113329.19748304624\n", + "After hill transform: 0.448976583081397\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.022252829376083e-06\n", + "After adstock: 0.3333343555861627\n", + "After hill transform: 1.88971365202763e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 337,029.81\n", + "Adstocked value: 337,031.03\n", + "Saturated value: 0.8917\n", + "Final response: 481623.4712\n", + "Raw spend: 337029.80885853013\n", + "After adstock: 337031.0310807524\n", + "After hill transform: 0.8916692324977233\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 113,328.86\n", + "Adstocked value: 113,329.20\n", + "Saturated value: 0.4490\n", + "Final response: 64162.1588\n", + "Raw spend: 113328.86414971291\n", + "After adstock: 113329.19748304624\n", + "After hill transform: 0.448976583081397\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.022252829376083e-06\n", + "After adstock: 0.3333343555861627\n", + "After hill transform: 1.88971365202763e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 337,029.81\n", + "Adstocked value: 337,031.03\n", + "Saturated value: 0.8917\n", + "Final response: 481623.4712\n", + "Raw spend: 337029.8088585152\n", + "After adstock: 337031.0310807375\n", + "After hill transform: 0.8916692324977105\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 113,328.86\n", + "Adstocked value: 113,329.20\n", + "Saturated value: 0.4490\n", + "Final response: 64162.1588\n", + "Raw spend: 113328.86414972781\n", + "After adstock: 113329.19748306114\n", + "After hill transform: 0.44897658308141614\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.022252829376083e-06\n", + "After adstock: 0.3333343555861627\n", + "After hill transform: 1.88971365202763e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 337,029.81\n", + "Adstocked value: 337,031.03\n", + "Saturated value: 0.8917\n", + "Final response: 481623.4712\n", + "Raw spend: 337029.8088585152\n", + "After adstock: 337031.0310807375\n", + "After hill transform: 0.8916692324977105\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 113,328.86\n", + "Adstocked value: 113,329.20\n", + "Saturated value: 0.4490\n", + "Final response: 64162.1588\n", + "Raw spend: 113328.86414971291\n", + "After adstock: 113329.19748304624\n", + "After hill transform: 0.448976583081397\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.0371539905699307e-06\n", + "After adstock: 0.3333343704873239\n", + "After hill transform: 1.8897138744169828e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 337,029.81\n", + "Adstocked value: 337,031.03\n", + "Saturated value: 0.8917\n", + "Final response: 481623.4712\n", + "Raw spend: 337029.8088585152\n", + "After adstock: 337031.0310807375\n", + "After hill transform: 0.8916692324977105\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 113,328.86\n", + "Adstocked value: 113,329.20\n", + "Saturated value: 0.4490\n", + "Final response: 64162.1588\n", + "Raw spend: 113328.86414971291\n", + "After adstock: 113329.19748304624\n", + "After hill transform: 0.448976583081397\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.022252829376083e-06\n", + "After adstock: 0.3333343555861627\n", + "After hill transform: 1.88971365202763e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 370,504.29\n", + "Adstocked value: 370,505.51\n", + "Saturated value: 0.9162\n", + "Final response: 494867.7919\n", + "Raw spend: 370504.2855655918\n", + "After adstock: 370505.5077878141\n", + "After hill transform: 0.9161895351973927\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 96,540.52\n", + "Adstocked value: 96,540.85\n", + "Saturated value: 0.4258\n", + "Final response: 60856.0334\n", + "Raw spend: 96540.52115113447\n", + "After adstock: 96540.8544844678\n", + "After hill transform: 0.4258418736554795\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.370088656238317e-06\n", + "After adstock: 0.17647395832395038\n", + "After hill transform: 7.201124763111427e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 370,504.29\n", + "Adstocked value: 370,505.51\n", + "Saturated value: 0.9162\n", + "Final response: 494867.7919\n", + "Raw spend: 370504.2855655918\n", + "After adstock: 370505.5077878141\n", + "After hill transform: 0.9161895351973927\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 96,540.52\n", + "Adstocked value: 96,540.85\n", + "Saturated value: 0.4258\n", + "Final response: 60856.0334\n", + "Raw spend: 96540.52115113447\n", + "After adstock: 96540.8544844678\n", + "After hill transform: 0.4258418736554795\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.370088656238317e-06\n", + "After adstock: 0.17647395832395038\n", + "After hill transform: 7.201124763111427e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 370,504.29\n", + "Adstocked value: 370,505.51\n", + "Saturated value: 0.9162\n", + "Final response: 494867.7919\n", + "Raw spend: 370504.2855656067\n", + "After adstock: 370505.507787829\n", + "After hill transform: 0.9161895351974019\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 96,540.52\n", + "Adstocked value: 96,540.85\n", + "Saturated value: 0.4258\n", + "Final response: 60856.0334\n", + "Raw spend: 96540.52115113447\n", + "After adstock: 96540.8544844678\n", + "After hill transform: 0.4258418736554795\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.370088656238317e-06\n", + "After adstock: 0.17647395832395038\n", + "After hill transform: 7.201124763111427e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 370,504.29\n", + "Adstocked value: 370,505.51\n", + "Saturated value: 0.9162\n", + "Final response: 494867.7919\n", + "Raw spend: 370504.2855655918\n", + "After adstock: 370505.5077878141\n", + "After hill transform: 0.9161895351973927\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 96,540.52\n", + "Adstocked value: 96,540.85\n", + "Saturated value: 0.4258\n", + "Final response: 60856.0334\n", + "Raw spend: 96540.52115114937\n", + "After adstock: 96540.8544844827\n", + "After hill transform: 0.42584187365550163\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.370088656238317e-06\n", + "After adstock: 0.17647395832395038\n", + "After hill transform: 7.201124763111427e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 370,504.29\n", + "Adstocked value: 370,505.51\n", + "Saturated value: 0.9162\n", + "Final response: 494867.7919\n", + "Raw spend: 370504.2855655918\n", + "After adstock: 370505.5077878141\n", + "After hill transform: 0.9161895351973927\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 96,540.52\n", + "Adstocked value: 96,540.85\n", + "Saturated value: 0.4258\n", + "Final response: 60856.0334\n", + "Raw spend: 96540.52115113447\n", + "After adstock: 96540.8544844678\n", + "After hill transform: 0.4258418736554795\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.3333333482344945\n", + "After hill transform: 1.8896986180499446e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.370088656238317e-06\n", + "After adstock: 0.17647395832395038\n", + "After hill transform: 7.201124763111427e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 370,504.29\n", + "Adstocked value: 370,505.51\n", + "Saturated value: 0.9162\n", + "Final response: 494867.7919\n", + "Raw spend: 370504.2855655918\n", + "After adstock: 370505.5077878141\n", + "After hill transform: 0.9161895351973927\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 96,540.52\n", + "Adstocked value: 96,540.85\n", + "Saturated value: 0.4258\n", + "Final response: 60856.0334\n", + "Raw spend: 96540.52115113447\n", + "After adstock: 96540.8544844678\n", + "After hill transform: 0.4258418736554795\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.3849898174321647e-06\n", + "After adstock: 0.17647397322511157\n", + "After hill transform: 7.201126450672769e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 370,504.29\n", + "Adstocked value: 370,505.51\n", + "Saturated value: 0.9162\n", + "Final response: 494867.7919\n", + "Raw spend: 370504.2855655918\n", + "After adstock: 370505.5077878141\n", + "After hill transform: 0.9161895351973927\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 96,540.52\n", + "Adstocked value: 96,540.85\n", + "Saturated value: 0.4258\n", + "Final response: 60856.0334\n", + "Raw spend: 96540.52115113447\n", + "After adstock: 96540.8544844678\n", + "After hill transform: 0.4258418736554795\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.370088656238317e-06\n", + "After adstock: 0.17647395832395038\n", + "After hill transform: 7.201124763111427e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 370,504.29\n", + "Adstocked value: 370,505.51\n", + "Saturated value: 0.9162\n", + "Final response: 494867.7919\n", + "Raw spend: 370504.2855656067\n", + "After adstock: 370505.507787829\n", + "After hill transform: 0.9161895351974019\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 96,540.52\n", + "Adstocked value: 96,540.85\n", + "Saturated value: 0.4258\n", + "Final response: 60856.0334\n", + "Raw spend: 96540.52115113447\n", + "After adstock: 96540.8544844678\n", + "After hill transform: 0.4258418736554795\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.370088656238317e-06\n", + "After adstock: 0.17647395832395038\n", + "After hill transform: 7.201124763111427e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 370,504.29\n", + "Adstocked value: 370,505.51\n", + "Saturated value: 0.9162\n", + "Final response: 494867.7919\n", + "Raw spend: 370504.2855655918\n", + "After adstock: 370505.5077878141\n", + "After hill transform: 0.9161895351973927\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 96,540.52\n", + "Adstocked value: 96,540.85\n", + "Saturated value: 0.4258\n", + "Final response: 60856.0334\n", + "Raw spend: 96540.52115114937\n", + "After adstock: 96540.8544844827\n", + "After hill transform: 0.42584187365550163\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.370088656238317e-06\n", + "After adstock: 0.17647395832395038\n", + "After hill transform: 7.201124763111427e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 370,504.29\n", + "Adstocked value: 370,505.51\n", + "Saturated value: 0.9162\n", + "Final response: 494867.7919\n", + "Raw spend: 370504.2855655918\n", + "After adstock: 370505.5077878141\n", + "After hill transform: 0.9161895351973927\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 96,540.52\n", + "Adstocked value: 96,540.85\n", + "Saturated value: 0.4258\n", + "Final response: 60856.0334\n", + "Raw spend: 96540.52115113447\n", + "After adstock: 96540.8544844678\n", + "After hill transform: 0.4258418736554795\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.3333333482344945\n", + "After hill transform: 1.8896986180499446e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.370088656238317e-06\n", + "After adstock: 0.17647395832395038\n", + "After hill transform: 7.201124763111427e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 370,504.29\n", + "Adstocked value: 370,505.51\n", + "Saturated value: 0.9162\n", + "Final response: 494867.7919\n", + "Raw spend: 370504.2855655918\n", + "After adstock: 370505.5077878141\n", + "After hill transform: 0.9161895351973927\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 96,540.52\n", + "Adstocked value: 96,540.85\n", + "Saturated value: 0.4258\n", + "Final response: 60856.0334\n", + "Raw spend: 96540.52115113447\n", + "After adstock: 96540.8544844678\n", + "After hill transform: 0.4258418736554795\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.3849898174321647e-06\n", + "After adstock: 0.17647397322511157\n", + "After hill transform: 7.201126450672769e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 422,388.53\n", + "Adstocked value: 422,389.76\n", + "Saturated value: 0.9418\n", + "Final response: 508715.5901\n", + "Raw spend: 422388.53302622173\n", + "After adstock: 422389.755248444\n", + "After hill transform: 0.9418271054412249\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 70,519.26\n", + "Adstocked value: 70,519.60\n", + "Saturated value: 0.3815\n", + "Final response: 54524.3507\n", + "Raw spend: 70519.2634799351\n", + "After adstock: 70519.59681326844\n", + "After hill transform: 0.3815357391334677\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.363244511644877e-06\n", + "After adstock: 0.33334269657784493\n", + "After hill transform: 1.8898381380015808e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 422,388.53\n", + "Adstocked value: 422,389.76\n", + "Saturated value: 0.9418\n", + "Final response: 508715.5901\n", + "Raw spend: 422388.53302622173\n", + "After adstock: 422389.755248444\n", + "After hill transform: 0.9418271054412249\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 70,519.26\n", + "Adstocked value: 70,519.60\n", + "Saturated value: 0.3815\n", + "Final response: 54524.3507\n", + "Raw spend: 70519.2634799351\n", + "After adstock: 70519.59681326844\n", + "After hill transform: 0.3815357391334677\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.363244511644877e-06\n", + "After adstock: 0.33334269657784493\n", + "After hill transform: 1.8898381380015808e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 422,388.53\n", + "Adstocked value: 422,389.76\n", + "Saturated value: 0.9418\n", + "Final response: 508715.5901\n", + "Raw spend: 422388.53302623663\n", + "After adstock: 422389.7552484589\n", + "After hill transform: 0.9418271054412307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 70,519.26\n", + "Adstocked value: 70,519.60\n", + "Saturated value: 0.3815\n", + "Final response: 54524.3507\n", + "Raw spend: 70519.2634799351\n", + "After adstock: 70519.59681326844\n", + "After hill transform: 0.3815357391334677\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.363244511644877e-06\n", + "After adstock: 0.33334269657784493\n", + "After hill transform: 1.8898381380015808e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 422,388.53\n", + "Adstocked value: 422,389.76\n", + "Saturated value: 0.9418\n", + "Final response: 508715.5901\n", + "Raw spend: 422388.53302622173\n", + "After adstock: 422389.755248444\n", + "After hill transform: 0.9418271054412249\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 70,519.26\n", + "Adstocked value: 70,519.60\n", + "Saturated value: 0.3815\n", + "Final response: 54524.3507\n", + "Raw spend: 70519.26347995001\n", + "After adstock: 70519.59681328334\n", + "After hill transform: 0.381535739133497\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.363244511644877e-06\n", + "After adstock: 0.33334269657784493\n", + "After hill transform: 1.8898381380015808e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 422,388.53\n", + "Adstocked value: 422,389.76\n", + "Saturated value: 0.9418\n", + "Final response: 508715.5901\n", + "Raw spend: 422388.53302622173\n", + "After adstock: 422389.755248444\n", + "After hill transform: 0.9418271054412249\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 70,519.26\n", + "Adstocked value: 70,519.60\n", + "Saturated value: 0.3815\n", + "Final response: 54524.3507\n", + "Raw spend: 70519.2634799351\n", + "After adstock: 70519.59681326844\n", + "After hill transform: 0.3815357391334677\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.378145672838725e-06\n", + "After adstock: 0.3333427114790061\n", + "After hill transform: 1.8898383604000187e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 422,388.53\n", + "Adstocked value: 422,389.76\n", + "Saturated value: 0.9418\n", + "Final response: 508715.5901\n", + "Raw spend: 422388.53302622173\n", + "After adstock: 422389.755248444\n", + "After hill transform: 0.9418271054412249\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 70,519.26\n", + "Adstocked value: 70,519.60\n", + "Saturated value: 0.3815\n", + "Final response: 54524.3507\n", + "Raw spend: 70519.2634799351\n", + "After adstock: 70519.59681326844\n", + "After hill transform: 0.3815357391334677\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.363244511644877e-06\n", + "After adstock: 0.33334269657784493\n", + "After hill transform: 1.8898381380015808e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 422,388.53\n", + "Adstocked value: 422,389.76\n", + "Saturated value: 0.9418\n", + "Final response: 508715.5901\n", + "Raw spend: 422388.53302622173\n", + "After adstock: 422389.755248444\n", + "After hill transform: 0.9418271054412249\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 70,519.26\n", + "Adstocked value: 70,519.60\n", + "Saturated value: 0.3815\n", + "Final response: 54524.3507\n", + "Raw spend: 70519.2634799351\n", + "After adstock: 70519.59681326844\n", + "After hill transform: 0.3815357391334677\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.363244511644877e-06\n", + "After adstock: 0.33334269657784493\n", + "After hill transform: 1.8898381380015808e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 422,388.53\n", + "Adstocked value: 422,389.76\n", + "Saturated value: 0.9418\n", + "Final response: 508715.5901\n", + "Raw spend: 422388.53302623663\n", + "After adstock: 422389.7552484589\n", + "After hill transform: 0.9418271054412307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 70,519.26\n", + "Adstocked value: 70,519.60\n", + "Saturated value: 0.3815\n", + "Final response: 54524.3507\n", + "Raw spend: 70519.2634799351\n", + "After adstock: 70519.59681326844\n", + "After hill transform: 0.3815357391334677\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.363244511644877e-06\n", + "After adstock: 0.33334269657784493\n", + "After hill transform: 1.8898381380015808e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 422,388.53\n", + "Adstocked value: 422,389.76\n", + "Saturated value: 0.9418\n", + "Final response: 508715.5901\n", + "Raw spend: 422388.53302622173\n", + "After adstock: 422389.755248444\n", + "After hill transform: 0.9418271054412249\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 70,519.26\n", + "Adstocked value: 70,519.60\n", + "Saturated value: 0.3815\n", + "Final response: 54524.3507\n", + "Raw spend: 70519.26347995001\n", + "After adstock: 70519.59681328334\n", + "After hill transform: 0.381535739133497\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.363244511644877e-06\n", + "After adstock: 0.33334269657784493\n", + "After hill transform: 1.8898381380015808e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 422,388.53\n", + "Adstocked value: 422,389.76\n", + "Saturated value: 0.9418\n", + "Final response: 508715.5901\n", + "Raw spend: 422388.53302622173\n", + "After adstock: 422389.755248444\n", + "After hill transform: 0.9418271054412249\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 70,519.26\n", + "Adstocked value: 70,519.60\n", + "Saturated value: 0.3815\n", + "Final response: 54524.3507\n", + "Raw spend: 70519.2634799351\n", + "After adstock: 70519.59681326844\n", + "After hill transform: 0.3815357391334677\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.378145672838725e-06\n", + "After adstock: 0.3333427114790061\n", + "After hill transform: 1.8898383604000187e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 422,388.53\n", + "Adstocked value: 422,389.76\n", + "Saturated value: 0.9418\n", + "Final response: 508715.5901\n", + "Raw spend: 422388.53302622173\n", + "After adstock: 422389.755248444\n", + "After hill transform: 0.9418271054412249\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 70,519.26\n", + "Adstocked value: 70,519.60\n", + "Saturated value: 0.3815\n", + "Final response: 54524.3507\n", + "Raw spend: 70519.2634799351\n", + "After adstock: 70519.59681326844\n", + "After hill transform: 0.3815357391334677\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.363244511644877e-06\n", + "After adstock: 0.33334269657784493\n", + "After hill transform: 1.8898381380015808e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 441,549.60\n", + "Adstocked value: 441,550.82\n", + "Saturated value: 0.9487\n", + "Final response: 512426.4242\n", + "Raw spend: 441549.6005743709\n", + "After adstock: 441550.82279659313\n", + "After hill transform: 0.9486972785707433\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 60,909.60\n", + "Adstocked value: 60,909.93\n", + "Saturated value: 0.3615\n", + "Final response: 51658.0946\n", + "Raw spend: 60909.59573613173\n", + "After adstock: 60909.92906946506\n", + "After hill transform: 0.3614790281088838\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.3945278627837834e-05\n", + "After adstock: 0.17648453351392196\n", + "After hill transform: 7.202322470426961e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 441,549.60\n", + "Adstocked value: 441,550.82\n", + "Saturated value: 0.9487\n", + "Final response: 512426.4242\n", + "Raw spend: 441549.6005743709\n", + "After adstock: 441550.82279659313\n", + "After hill transform: 0.9486972785707433\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 60,909.60\n", + "Adstocked value: 60,909.93\n", + "Saturated value: 0.3615\n", + "Final response: 51658.0946\n", + "Raw spend: 60909.59573613173\n", + "After adstock: 60909.92906946506\n", + "After hill transform: 0.3614790281088838\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.3945278627837834e-05\n", + "After adstock: 0.17648453351392196\n", + "After hill transform: 7.202322470426961e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 441,549.60\n", + "Adstocked value: 441,550.82\n", + "Saturated value: 0.9487\n", + "Final response: 512426.4242\n", + "Raw spend: 441549.6005743858\n", + "After adstock: 441550.82279660803\n", + "After hill transform: 0.9486972785707481\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 60,909.60\n", + "Adstocked value: 60,909.93\n", + "Saturated value: 0.3615\n", + "Final response: 51658.0946\n", + "Raw spend: 60909.59573613173\n", + "After adstock: 60909.92906946506\n", + "After hill transform: 0.3614790281088838\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.3945278627837834e-05\n", + "After adstock: 0.17648453351392196\n", + "After hill transform: 7.202322470426961e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 441,549.60\n", + "Adstocked value: 441,550.82\n", + "Saturated value: 0.9487\n", + "Final response: 512426.4242\n", + "Raw spend: 441549.6005743709\n", + "After adstock: 441550.82279659313\n", + "After hill transform: 0.9486972785707433\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 60,909.60\n", + "Adstocked value: 60,909.93\n", + "Saturated value: 0.3615\n", + "Final response: 51658.0946\n", + "Raw spend: 60909.59573614663\n", + "After adstock: 60909.929069479964\n", + "After hill transform: 0.36147902810891697\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.3945278627837834e-05\n", + "After adstock: 0.17648453351392196\n", + "After hill transform: 7.202322470426961e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 441,549.60\n", + "Adstocked value: 441,550.82\n", + "Saturated value: 0.9487\n", + "Final response: 512426.4242\n", + "Raw spend: 441549.6005743709\n", + "After adstock: 441550.82279659313\n", + "After hill transform: 0.9486972785707433\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 60,909.60\n", + "Adstocked value: 60,909.93\n", + "Saturated value: 0.3615\n", + "Final response: 51658.0946\n", + "Raw spend: 60909.59573613173\n", + "After adstock: 60909.92906946506\n", + "After hill transform: 0.3614790281088838\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.3333333482344945\n", + "After hill transform: 1.8896986180499446e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.3945278627837834e-05\n", + "After adstock: 0.17648453351392196\n", + "After hill transform: 7.202322470426961e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 441,549.60\n", + "Adstocked value: 441,550.82\n", + "Saturated value: 0.9487\n", + "Final response: 512426.4242\n", + "Raw spend: 441549.6005743709\n", + "After adstock: 441550.82279659313\n", + "After hill transform: 0.9486972785707433\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 60,909.60\n", + "Adstocked value: 60,909.93\n", + "Saturated value: 0.3615\n", + "Final response: 51658.0946\n", + "Raw spend: 60909.59573613173\n", + "After adstock: 60909.92906946506\n", + "After hill transform: 0.3614790281088838\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.3960179789031682e-05\n", + "After adstock: 0.17648454841508315\n", + "After hill transform: 7.202324158167844e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 441,549.60\n", + "Adstocked value: 441,550.82\n", + "Saturated value: 0.9487\n", + "Final response: 512426.4242\n", + "Raw spend: 441549.6005743709\n", + "After adstock: 441550.82279659313\n", + "After hill transform: 0.9486972785707433\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 60,909.60\n", + "Adstocked value: 60,909.93\n", + "Saturated value: 0.3615\n", + "Final response: 51658.0946\n", + "Raw spend: 60909.59573613173\n", + "After adstock: 60909.92906946506\n", + "After hill transform: 0.3614790281088838\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.3945278627837834e-05\n", + "After adstock: 0.17648453351392196\n", + "After hill transform: 7.202322470426961e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 441,549.60\n", + "Adstocked value: 441,550.82\n", + "Saturated value: 0.9487\n", + "Final response: 512426.4242\n", + "Raw spend: 441549.6005743858\n", + "After adstock: 441550.82279660803\n", + "After hill transform: 0.9486972785707481\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 60,909.60\n", + "Adstocked value: 60,909.93\n", + "Saturated value: 0.3615\n", + "Final response: 51658.0946\n", + "Raw spend: 60909.59573613173\n", + "After adstock: 60909.92906946506\n", + "After hill transform: 0.3614790281088838\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.3945278627837834e-05\n", + "After adstock: 0.17648453351392196\n", + "After hill transform: 7.202322470426961e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 441,549.60\n", + "Adstocked value: 441,550.82\n", + "Saturated value: 0.9487\n", + "Final response: 512426.4242\n", + "Raw spend: 441549.6005743709\n", + "After adstock: 441550.82279659313\n", + "After hill transform: 0.9486972785707433\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 60,909.60\n", + "Adstocked value: 60,909.93\n", + "Saturated value: 0.3615\n", + "Final response: 51658.0946\n", + "Raw spend: 60909.59573614663\n", + "After adstock: 60909.929069479964\n", + "After hill transform: 0.36147902810891697\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.3945278627837834e-05\n", + "After adstock: 0.17648453351392196\n", + "After hill transform: 7.202322470426961e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 441,549.60\n", + "Adstocked value: 441,550.82\n", + "Saturated value: 0.9487\n", + "Final response: 512426.4242\n", + "Raw spend: 441549.6005743709\n", + "After adstock: 441550.82279659313\n", + "After hill transform: 0.9486972785707433\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 60,909.60\n", + "Adstocked value: 60,909.93\n", + "Saturated value: 0.3615\n", + "Final response: 51658.0946\n", + "Raw spend: 60909.59573613173\n", + "After adstock: 60909.92906946506\n", + "After hill transform: 0.3614790281088838\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.3333333482344945\n", + "After hill transform: 1.8896986180499446e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.3945278627837834e-05\n", + "After adstock: 0.17648453351392196\n", + "After hill transform: 7.202322470426961e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 441,549.60\n", + "Adstocked value: 441,550.82\n", + "Saturated value: 0.9487\n", + "Final response: 512426.4242\n", + "Raw spend: 441549.6005743709\n", + "After adstock: 441550.82279659313\n", + "After hill transform: 0.9486972785707433\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 60,909.60\n", + "Adstocked value: 60,909.93\n", + "Saturated value: 0.3615\n", + "Final response: 51658.0946\n", + "Raw spend: 60909.59573613173\n", + "After adstock: 60909.92906946506\n", + "After hill transform: 0.3614790281088838\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.3960179789031682e-05\n", + "After adstock: 0.17648454841508315\n", + "After hill transform: 7.202324158167844e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 450,030.36\n", + "Adstocked value: 450,031.59\n", + "Saturated value: 0.9514\n", + "Final response: 513887.3735\n", + "Raw spend: 450030.36400941847\n", + "After adstock: 450031.5862316407\n", + "After hill transform: 0.9514020544686177\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,656.42\n", + "Adstocked value: 56,656.75\n", + "Saturated value: 0.3517\n", + "Final response: 50266.2138\n", + "Raw spend: 56656.418535073266\n", + "After adstock: 56656.7518684066\n", + "After hill transform: 0.3517393010856471\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.000317425380662114\n", + "After adstock: 0.17678801361595625\n", + "After hill transform: 7.236747836029838e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 450,030.36\n", + "Adstocked value: 450,031.59\n", + "Saturated value: 0.9514\n", + "Final response: 513887.3735\n", + "Raw spend: 450030.36400941847\n", + "After adstock: 450031.5862316407\n", + "After hill transform: 0.9514020544686177\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,656.42\n", + "Adstocked value: 56,656.75\n", + "Saturated value: 0.3517\n", + "Final response: 50266.2138\n", + "Raw spend: 56656.418535073266\n", + "After adstock: 56656.7518684066\n", + "After hill transform: 0.3517393010856471\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.000317425380662114\n", + "After adstock: 0.17678801361595625\n", + "After hill transform: 7.236747836029838e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 450,030.36\n", + "Adstocked value: 450,031.59\n", + "Saturated value: 0.9514\n", + "Final response: 513887.3735\n", + "Raw spend: 450030.36400943337\n", + "After adstock: 450031.5862316556\n", + "After hill transform: 0.9514020544686222\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,656.42\n", + "Adstocked value: 56,656.75\n", + "Saturated value: 0.3517\n", + "Final response: 50266.2138\n", + "Raw spend: 56656.418535073266\n", + "After adstock: 56656.7518684066\n", + "After hill transform: 0.3517393010856471\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.000317425380662114\n", + "After adstock: 0.17678801361595625\n", + "After hill transform: 7.236747836029838e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 450,030.36\n", + "Adstocked value: 450,031.59\n", + "Saturated value: 0.9514\n", + "Final response: 513887.3735\n", + "Raw spend: 450030.36400941847\n", + "After adstock: 450031.5862316407\n", + "After hill transform: 0.9514020544686177\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,656.42\n", + "Adstocked value: 56,656.75\n", + "Saturated value: 0.3517\n", + "Final response: 50266.2138\n", + "Raw spend: 56656.41853508817\n", + "After adstock: 56656.7518684215\n", + "After hill transform: 0.35173930108568224\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.000317425380662114\n", + "After adstock: 0.17678801361595625\n", + "After hill transform: 7.236747836029838e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 450,030.36\n", + "Adstocked value: 450,031.59\n", + "Saturated value: 0.9514\n", + "Final response: 513887.3735\n", + "Raw spend: 450030.36400941847\n", + "After adstock: 450031.5862316407\n", + "After hill transform: 0.9514020544686177\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,656.42\n", + "Adstocked value: 56,656.75\n", + "Saturated value: 0.3517\n", + "Final response: 50266.2138\n", + "Raw spend: 56656.418535073266\n", + "After adstock: 56656.7518684066\n", + "After hill transform: 0.3517393010856471\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.3333333482344945\n", + "After hill transform: 1.8896986180499446e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.000317425380662114\n", + "After adstock: 0.17678801361595625\n", + "After hill transform: 7.236747836029838e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 450,030.36\n", + "Adstocked value: 450,031.59\n", + "Saturated value: 0.9514\n", + "Final response: 513887.3735\n", + "Raw spend: 450030.36400941847\n", + "After adstock: 450031.5862316407\n", + "After hill transform: 0.9514020544686177\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,656.42\n", + "Adstocked value: 56,656.75\n", + "Saturated value: 0.3517\n", + "Final response: 50266.2138\n", + "Raw spend: 56656.418535073266\n", + "After adstock: 56656.7518684066\n", + "After hill transform: 0.3517393010856471\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.00031744028182330785\n", + "After adstock: 0.17678802851711745\n", + "After hill transform: 7.236749528926636e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 450,030.36\n", + "Adstocked value: 450,031.59\n", + "Saturated value: 0.9514\n", + "Final response: 513887.3735\n", + "Raw spend: 450030.36400941847\n", + "After adstock: 450031.5862316407\n", + "After hill transform: 0.9514020544686177\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,656.42\n", + "Adstocked value: 56,656.75\n", + "Saturated value: 0.3517\n", + "Final response: 50266.2138\n", + "Raw spend: 56656.418535073266\n", + "After adstock: 56656.7518684066\n", + "After hill transform: 0.3517393010856471\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.000317425380662114\n", + "After adstock: 0.17678801361595625\n", + "After hill transform: 7.236747836029838e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 450,030.36\n", + "Adstocked value: 450,031.59\n", + "Saturated value: 0.9514\n", + "Final response: 513887.3735\n", + "Raw spend: 450030.36400943337\n", + "After adstock: 450031.5862316556\n", + "After hill transform: 0.9514020544686222\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,656.42\n", + "Adstocked value: 56,656.75\n", + "Saturated value: 0.3517\n", + "Final response: 50266.2138\n", + "Raw spend: 56656.418535073266\n", + "After adstock: 56656.7518684066\n", + "After hill transform: 0.3517393010856471\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.000317425380662114\n", + "After adstock: 0.17678801361595625\n", + "After hill transform: 7.236747836029838e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 450,030.36\n", + "Adstocked value: 450,031.59\n", + "Saturated value: 0.9514\n", + "Final response: 513887.3735\n", + "Raw spend: 450030.36400941847\n", + "After adstock: 450031.5862316407\n", + "After hill transform: 0.9514020544686177\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,656.42\n", + "Adstocked value: 56,656.75\n", + "Saturated value: 0.3517\n", + "Final response: 50266.2138\n", + "Raw spend: 56656.41853508817\n", + "After adstock: 56656.7518684215\n", + "After hill transform: 0.35173930108568224\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.000317425380662114\n", + "After adstock: 0.17678801361595625\n", + "After hill transform: 7.236747836029838e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 450,030.36\n", + "Adstocked value: 450,031.59\n", + "Saturated value: 0.9514\n", + "Final response: 513887.3735\n", + "Raw spend: 450030.36400941847\n", + "After adstock: 450031.5862316407\n", + "After hill transform: 0.9514020544686177\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,656.42\n", + "Adstocked value: 56,656.75\n", + "Saturated value: 0.3517\n", + "Final response: 50266.2138\n", + "Raw spend: 56656.418535073266\n", + "After adstock: 56656.7518684066\n", + "After hill transform: 0.3517393010856471\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.3333333482344945\n", + "After hill transform: 1.8896986180499446e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.000317425380662114\n", + "After adstock: 0.17678801361595625\n", + "After hill transform: 7.236747836029838e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 450,030.36\n", + "Adstocked value: 450,031.59\n", + "Saturated value: 0.9514\n", + "Final response: 513887.3735\n", + "Raw spend: 450030.36400941847\n", + "After adstock: 450031.5862316407\n", + "After hill transform: 0.9514020544686177\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 56,656.42\n", + "Adstocked value: 56,656.75\n", + "Saturated value: 0.3517\n", + "Final response: 50266.2138\n", + "Raw spend: 56656.418535073266\n", + "After adstock: 56656.7518684066\n", + "After hill transform: 0.3517393010856471\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.00031744028182330785\n", + "After adstock: 0.17678802851711745\n", + "After hill transform: 7.236749528926636e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,435.18\n", + "Adstocked value: 448,436.40\n", + "Saturated value: 0.9509\n", + "Final response: 513620.3537\n", + "Raw spend: 448435.1755397774\n", + "After adstock: 448436.39776199963\n", + "After hill transform: 0.9509076986274568\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,456.52\n", + "Adstocked value: 57,456.85\n", + "Saturated value: 0.3536\n", + "Final response: 50534.5306\n", + "Raw spend: 57456.51790079231\n", + "After adstock: 57456.85123412564\n", + "After hill transform: 0.3536168557412992\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.7684549862120207e-05\n", + "After adstock: 0.17648827278515625\n", + "After hill transform: 7.202745997095375e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,435.18\n", + "Adstocked value: 448,436.40\n", + "Saturated value: 0.9509\n", + "Final response: 513620.3537\n", + "Raw spend: 448435.1755397774\n", + "After adstock: 448436.39776199963\n", + "After hill transform: 0.9509076986274568\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,456.52\n", + "Adstocked value: 57,456.85\n", + "Saturated value: 0.3536\n", + "Final response: 50534.5306\n", + "Raw spend: 57456.51790079231\n", + "After adstock: 57456.85123412564\n", + "After hill transform: 0.3536168557412992\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.7684549862120207e-05\n", + "After adstock: 0.17648827278515625\n", + "After hill transform: 7.202745997095375e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,435.18\n", + "Adstocked value: 448,436.40\n", + "Saturated value: 0.9509\n", + "Final response: 513620.3537\n", + "Raw spend: 448435.1755397923\n", + "After adstock: 448436.39776201453\n", + "After hill transform: 0.9509076986274615\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,456.52\n", + "Adstocked value: 57,456.85\n", + "Saturated value: 0.3536\n", + "Final response: 50534.5306\n", + "Raw spend: 57456.51790079231\n", + "After adstock: 57456.85123412564\n", + "After hill transform: 0.3536168557412992\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.7684549862120207e-05\n", + "After adstock: 0.17648827278515625\n", + "After hill transform: 7.202745997095375e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,435.18\n", + "Adstocked value: 448,436.40\n", + "Saturated value: 0.9509\n", + "Final response: 513620.3537\n", + "Raw spend: 448435.1755397774\n", + "After adstock: 448436.39776199963\n", + "After hill transform: 0.9509076986274568\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,456.52\n", + "Adstocked value: 57,456.85\n", + "Saturated value: 0.3536\n", + "Final response: 50534.5306\n", + "Raw spend: 57456.51790080721\n", + "After adstock: 57456.851234140544\n", + "After hill transform: 0.35361685574133395\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.7684549862120207e-05\n", + "After adstock: 0.17648827278515625\n", + "After hill transform: 7.202745997095375e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,435.18\n", + "Adstocked value: 448,436.40\n", + "Saturated value: 0.9509\n", + "Final response: 513620.3537\n", + "Raw spend: 448435.1755397774\n", + "After adstock: 448436.39776199963\n", + "After hill transform: 0.9509076986274568\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,456.52\n", + "Adstocked value: 57,456.85\n", + "Saturated value: 0.3536\n", + "Final response: 50534.5306\n", + "Raw spend: 57456.51790079231\n", + "After adstock: 57456.85123412564\n", + "After hill transform: 0.3536168557412992\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.3333333482344945\n", + "After hill transform: 1.8896986180499446e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.7684549862120207e-05\n", + "After adstock: 0.17648827278515625\n", + "After hill transform: 7.202745997095375e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,435.18\n", + "Adstocked value: 448,436.40\n", + "Saturated value: 0.9509\n", + "Final response: 513620.3537\n", + "Raw spend: 448435.1755397774\n", + "After adstock: 448436.39776199963\n", + "After hill transform: 0.9509076986274568\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,456.52\n", + "Adstocked value: 57,456.85\n", + "Saturated value: 0.3536\n", + "Final response: 50534.5306\n", + "Raw spend: 57456.51790079231\n", + "After adstock: 57456.85123412564\n", + "After hill transform: 0.3536168557412992\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.7699451023314055e-05\n", + "After adstock: 0.17648828768631744\n", + "After hill transform: 7.202747684899744e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,435.18\n", + "Adstocked value: 448,436.40\n", + "Saturated value: 0.9509\n", + "Final response: 513620.3537\n", + "Raw spend: 448435.1755397774\n", + "After adstock: 448436.39776199963\n", + "After hill transform: 0.9509076986274568\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,456.52\n", + "Adstocked value: 57,456.85\n", + "Saturated value: 0.3536\n", + "Final response: 50534.5306\n", + "Raw spend: 57456.51790079231\n", + "After adstock: 57456.85123412564\n", + "After hill transform: 0.3536168557412992\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.7684549862120207e-05\n", + "After adstock: 0.17648827278515625\n", + "After hill transform: 7.202745997095375e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,435.18\n", + "Adstocked value: 448,436.40\n", + "Saturated value: 0.9509\n", + "Final response: 513620.3537\n", + "Raw spend: 448435.1755397923\n", + "After adstock: 448436.39776201453\n", + "After hill transform: 0.9509076986274615\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,456.52\n", + "Adstocked value: 57,456.85\n", + "Saturated value: 0.3536\n", + "Final response: 50534.5306\n", + "Raw spend: 57456.51790079231\n", + "After adstock: 57456.85123412564\n", + "After hill transform: 0.3536168557412992\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.7684549862120207e-05\n", + "After adstock: 0.17648827278515625\n", + "After hill transform: 7.202745997095375e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,435.18\n", + "Adstocked value: 448,436.40\n", + "Saturated value: 0.9509\n", + "Final response: 513620.3537\n", + "Raw spend: 448435.1755397774\n", + "After adstock: 448436.39776199963\n", + "After hill transform: 0.9509076986274568\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,456.52\n", + "Adstocked value: 57,456.85\n", + "Saturated value: 0.3536\n", + "Final response: 50534.5306\n", + "Raw spend: 57456.51790080721\n", + "After adstock: 57456.851234140544\n", + "After hill transform: 0.35361685574133395\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.7684549862120207e-05\n", + "After adstock: 0.17648827278515625\n", + "After hill transform: 7.202745997095375e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,435.18\n", + "Adstocked value: 448,436.40\n", + "Saturated value: 0.9509\n", + "Final response: 513620.3537\n", + "Raw spend: 448435.1755397774\n", + "After adstock: 448436.39776199963\n", + "After hill transform: 0.9509076986274568\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,456.52\n", + "Adstocked value: 57,456.85\n", + "Saturated value: 0.3536\n", + "Final response: 50534.5306\n", + "Raw spend: 57456.51790079231\n", + "After adstock: 57456.85123412564\n", + "After hill transform: 0.3536168557412992\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.3333333482344945\n", + "After hill transform: 1.8896986180499446e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.7684549862120207e-05\n", + "After adstock: 0.17648827278515625\n", + "After hill transform: 7.202745997095375e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,435.18\n", + "Adstocked value: 448,436.40\n", + "Saturated value: 0.9509\n", + "Final response: 513620.3537\n", + "Raw spend: 448435.1755397774\n", + "After adstock: 448436.39776199963\n", + "After hill transform: 0.9509076986274568\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,456.52\n", + "Adstocked value: 57,456.85\n", + "Saturated value: 0.3536\n", + "Final response: 50534.5306\n", + "Raw spend: 57456.51790079231\n", + "After adstock: 57456.85123412564\n", + "After hill transform: 0.3536168557412992\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.7699451023314055e-05\n", + "After adstock: 0.17648828768631744\n", + "After hill transform: 7.202747684899744e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,225.62\n", + "Adstocked value: 448,226.84\n", + "Saturated value: 0.9508\n", + "Final response: 513585.0140\n", + "Raw spend: 448225.61922145006\n", + "After adstock: 448226.8414436723\n", + "After hill transform: 0.9508422714246082\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,561.72\n", + "Adstocked value: 57,562.06\n", + "Saturated value: 0.3539\n", + "Final response: 50569.5808\n", + "Raw spend: 57561.72191233011\n", + "After adstock: 57562.05524566345\n", + "After hill transform: 0.3538621205798209\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.00014360970704457103\n", + "After adstock: 0.1766141979423387\n", + "After hill transform: 7.217018150112709e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,225.62\n", + "Adstocked value: 448,226.84\n", + "Saturated value: 0.9508\n", + "Final response: 513585.0140\n", + "Raw spend: 448225.61922145006\n", + "After adstock: 448226.8414436723\n", + "After hill transform: 0.9508422714246082\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,561.72\n", + "Adstocked value: 57,562.06\n", + "Saturated value: 0.3539\n", + "Final response: 50569.5808\n", + "Raw spend: 57561.72191233011\n", + "After adstock: 57562.05524566345\n", + "After hill transform: 0.3538621205798209\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.00014360970704457103\n", + "After adstock: 0.1766141979423387\n", + "After hill transform: 7.217018150112709e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,401.06\n", + "Adstocked value: 448,402.28\n", + "Saturated value: 0.9509\n", + "Final response: 513614.6048\n", + "Raw spend: 448401.0613723585\n", + "After adstock: 448402.2835945808\n", + "After hill transform: 0.950897055292309\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,473.64\n", + "Adstocked value: 57,473.98\n", + "Saturated value: 0.3537\n", + "Final response: 50540.2401\n", + "Raw spend: 57473.64431001434\n", + "After adstock: 57473.97764334767\n", + "After hill transform: 0.3536568083210981\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.818420326631026e-05\n", + "After adstock: 0.17650877243856045\n", + "After hill transform: 7.205068163070966e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,401.06\n", + "Adstocked value: 448,402.28\n", + "Saturated value: 0.9509\n", + "Final response: 513614.6048\n", + "Raw spend: 448401.0613723585\n", + "After adstock: 448402.2835945808\n", + "After hill transform: 0.950897055292309\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,473.64\n", + "Adstocked value: 57,473.98\n", + "Saturated value: 0.3537\n", + "Final response: 50540.2401\n", + "Raw spend: 57473.64431001434\n", + "After adstock: 57473.97764334767\n", + "After hill transform: 0.3536568083210981\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.818420326631026e-05\n", + "After adstock: 0.17650877243856045\n", + "After hill transform: 7.205068163070966e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,428.93\n", + "Adstocked value: 448,430.15\n", + "Saturated value: 0.9509\n", + "Final response: 513619.3005\n", + "Raw spend: 448428.92536236695\n", + "After adstock: 448430.1475845892\n", + "After hill transform: 0.9509057488486357\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,459.66\n", + "Adstocked value: 57,459.99\n", + "Saturated value: 0.3536\n", + "Final response: 50535.5767\n", + "Raw spend: 57459.655690870175\n", + "After adstock: 57459.98902420351\n", + "After hill transform: 0.3536241763329262\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.1440363951199803e-05\n", + "After adstock: 0.17649202859924532\n", + "After hill transform: 7.203171413518909e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,428.93\n", + "Adstocked value: 448,430.15\n", + "Saturated value: 0.9509\n", + "Final response: 513619.3005\n", + "Raw spend: 448428.92536236695\n", + "After adstock: 448430.1475845892\n", + "After hill transform: 0.9509057488486357\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,459.66\n", + "Adstocked value: 57,459.99\n", + "Saturated value: 0.3536\n", + "Final response: 50535.5767\n", + "Raw spend: 57459.655690870175\n", + "After adstock: 57459.98902420351\n", + "After hill transform: 0.3536241763329262\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.1440363951199803e-05\n", + "After adstock: 0.17649202859924532\n", + "After hill transform: 7.203171413518909e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,434.01\n", + "Adstocked value: 448,435.23\n", + "Saturated value: 0.9509\n", + "Final response: 513620.1568\n", + "Raw spend: 448434.0071425041\n", + "After adstock: 448435.22936472634\n", + "After hill transform: 0.950907334146848\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,457.10\n", + "Adstocked value: 57,457.44\n", + "Saturated value: 0.3536\n", + "Final response: 50534.7261\n", + "Raw spend: 57457.104473801424\n", + "After adstock: 57457.43780713476\n", + "After hill transform: 0.3536182242651061\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.8386655202897376e-05\n", + "After adstock: 0.17648897489049703\n", + "After hill transform: 7.202825522478792e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,434.01\n", + "Adstocked value: 448,435.23\n", + "Saturated value: 0.9509\n", + "Final response: 513620.1568\n", + "Raw spend: 448434.0071425041\n", + "After adstock: 448435.22936472634\n", + "After hill transform: 0.950907334146848\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,457.10\n", + "Adstocked value: 57,457.44\n", + "Saturated value: 0.3536\n", + "Final response: 50534.7261\n", + "Raw spend: 57457.104473801424\n", + "After adstock: 57457.43780713476\n", + "After hill transform: 0.3536182242651061\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.8386655202897376e-05\n", + "After adstock: 0.17648897489049703\n", + "After hill transform: 7.202825522478792e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,434.96\n", + "Adstocked value: 448,436.18\n", + "Saturated value: 0.9509\n", + "Final response: 513620.3168\n", + "Raw spend: 448434.95630877593\n", + "After adstock: 448436.1785309982\n", + "After hill transform: 0.9509076302387867\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,456.63\n", + "Adstocked value: 57,456.96\n", + "Saturated value: 0.3536\n", + "Final response: 50534.5673\n", + "Raw spend: 57456.62796180594\n", + "After adstock: 57456.96129513928\n", + "After hill transform: 0.3536171125237157\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.7816288664078047e-05\n", + "After adstock: 0.1764884045239582\n", + "After hill transform: 7.202760918714786e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,434.96\n", + "Adstocked value: 448,436.18\n", + "Saturated value: 0.9509\n", + "Final response: 513620.3168\n", + "Raw spend: 448434.95630877593\n", + "After adstock: 448436.1785309982\n", + "After hill transform: 0.9509076302387867\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,456.63\n", + "Adstocked value: 57,456.96\n", + "Saturated value: 0.3536\n", + "Final response: 50534.5673\n", + "Raw spend: 57456.62796180594\n", + "After adstock: 57456.96129513928\n", + "After hill transform: 0.3536171125237157\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.7816288664078047e-05\n", + "After adstock: 0.1764884045239582\n", + "After hill transform: 7.202760918714786e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,435.13\n", + "Adstocked value: 448,436.36\n", + "Saturated value: 0.9509\n", + "Final response: 513620.3468\n", + "Raw spend: 448435.13437598466\n", + "After adstock: 448436.3565982069\n", + "After hill transform: 0.9509076857865039\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,456.54\n", + "Adstocked value: 57,456.87\n", + "Saturated value: 0.3536\n", + "Final response: 50534.5375\n", + "Raw spend: 57456.53856634016\n", + "After adstock: 57456.8718996735\n", + "After hill transform: 0.3536169039559445\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.7709285728406446e-05\n", + "After adstock: 0.17648829752102255\n", + "After hill transform: 7.202748798843825e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,435.13\n", + "Adstocked value: 448,436.36\n", + "Saturated value: 0.9509\n", + "Final response: 513620.3468\n", + "Raw spend: 448435.13437598466\n", + "After adstock: 448436.3565982069\n", + "After hill transform: 0.9509076857865039\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,456.54\n", + "Adstocked value: 57,456.87\n", + "Saturated value: 0.3536\n", + "Final response: 50534.5375\n", + "Raw spend: 57456.53856634016\n", + "After adstock: 57456.8718996735\n", + "After hill transform: 0.3536169039559445\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.7709285728406446e-05\n", + "After adstock: 0.17648829752102255\n", + "After hill transform: 7.202748798843825e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,435.17\n", + "Adstocked value: 448,436.39\n", + "Saturated value: 0.9509\n", + "Final response: 513620.3524\n", + "Raw spend: 448435.16780967783\n", + "After adstock: 448436.3900319001\n", + "After hill transform: 0.95090769621607\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,456.52\n", + "Adstocked value: 57,456.86\n", + "Saturated value: 0.3536\n", + "Final response: 50534.5319\n", + "Raw spend: 57456.52178155091\n", + "After adstock: 57456.855114884245\n", + "After hill transform: 0.3536168647954711\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.7689194980965983e-05\n", + "After adstock: 0.1764882774302751\n", + "After hill transform: 7.202746523232324e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,435.17\n", + "Adstocked value: 448,436.39\n", + "Saturated value: 0.9509\n", + "Final response: 513620.3524\n", + "Raw spend: 448435.16780967783\n", + "After adstock: 448436.3900319001\n", + "After hill transform: 0.95090769621607\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,456.52\n", + "Adstocked value: 57,456.86\n", + "Saturated value: 0.3536\n", + "Final response: 50534.5319\n", + "Raw spend: 57456.52178155091\n", + "After adstock: 57456.855114884245\n", + "After hill transform: 0.3536168647954711\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.7689194980965983e-05\n", + "After adstock: 0.1764882774302751\n", + "After hill transform: 7.202746523232324e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,435.17\n", + "Adstocked value: 448,436.40\n", + "Saturated value: 0.9509\n", + "Final response: 513620.3535\n", + "Raw spend: 448435.1740881086\n", + "After adstock: 448436.39631033083\n", + "After hill transform: 0.9509076981746121\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,456.52\n", + "Adstocked value: 57,456.85\n", + "Saturated value: 0.3536\n", + "Final response: 50534.5308\n", + "Raw spend: 57456.51862957674\n", + "After adstock: 57456.85196291008\n", + "After hill transform: 0.3536168574416213\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.7685422189065796e-05\n", + "After adstock: 0.1764882736574832\n", + "After hill transform: 7.202746095900906e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,435.17\n", + "Adstocked value: 448,436.40\n", + "Saturated value: 0.9509\n", + "Final response: 513620.3535\n", + "Raw spend: 448435.1740881086\n", + "After adstock: 448436.39631033083\n", + "After hill transform: 0.9509076981746121\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,456.52\n", + "Adstocked value: 57,456.85\n", + "Saturated value: 0.3536\n", + "Final response: 50534.5308\n", + "Raw spend: 57456.51862957674\n", + "After adstock: 57456.85196291008\n", + "After hill transform: 0.3536168574416213\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.7685422189065796e-05\n", + "After adstock: 0.1764882736574832\n", + "After hill transform: 7.202746095900906e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,435.18\n", + "Adstocked value: 448,436.40\n", + "Saturated value: 0.9509\n", + "Final response: 513620.3537\n", + "Raw spend: 448435.1752671702\n", + "After adstock: 448436.39748939243\n", + "After hill transform: 0.9509076985424176\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,456.52\n", + "Adstocked value: 57,456.85\n", + "Saturated value: 0.3536\n", + "Final response: 50534.5306\n", + "Raw spend: 57456.51803764988\n", + "After adstock: 57456.85137098322\n", + "After hill transform: 0.3536168560606007\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.768471367537484e-05\n", + "After adstock: 0.17648827294896952\n", + "After hill transform: 7.20274601564995e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,435.18\n", + "Adstocked value: 448,436.40\n", + "Saturated value: 0.9509\n", + "Final response: 513620.3537\n", + "Raw spend: 448435.1752671702\n", + "After adstock: 448436.39748939243\n", + "After hill transform: 0.9509076985424176\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,456.52\n", + "Adstocked value: 57,456.85\n", + "Saturated value: 0.3536\n", + "Final response: 50534.5306\n", + "Raw spend: 57456.51803764988\n", + "After adstock: 57456.85137098322\n", + "After hill transform: 0.3536168560606007\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.768471367537484e-05\n", + "After adstock: 0.17648827294896952\n", + "After hill transform: 7.20274601564995e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,435.18\n", + "Adstocked value: 448,436.40\n", + "Saturated value: 0.9509\n", + "Final response: 513620.3537\n", + "Raw spend: 448435.1754885849\n", + "After adstock: 448436.39771080716\n", + "After hill transform: 0.9509076986114875\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,456.52\n", + "Adstocked value: 57,456.85\n", + "Saturated value: 0.3536\n", + "Final response: 50534.5306\n", + "Raw spend: 57456.51792649258\n", + "After adstock: 57456.85125982592\n", + "After hill transform: 0.3536168558012603\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.7684580624365687e-05\n", + "After adstock: 0.1764882728159185\n", + "After hill transform: 7.202746000579712e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,435.18\n", + "Adstocked value: 448,436.40\n", + "Saturated value: 0.9509\n", + "Final response: 513620.3537\n", + "Raw spend: 448435.1754885849\n", + "After adstock: 448436.39771080716\n", + "After hill transform: 0.9509076986114875\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,456.52\n", + "Adstocked value: 57,456.85\n", + "Saturated value: 0.3536\n", + "Final response: 50534.5306\n", + "Raw spend: 57456.51792649258\n", + "After adstock: 57456.85125982592\n", + "After hill transform: 0.3536168558012603\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.7684580624365687e-05\n", + "After adstock: 0.1764882728159185\n", + "After hill transform: 7.202746000579712e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,435.18\n", + "Adstocked value: 448,436.40\n", + "Saturated value: 0.9509\n", + "Final response: 513620.3537\n", + "Raw spend: 448435.17553015787\n", + "After adstock: 448436.3977523801\n", + "After hill transform: 0.9509076986244561\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,456.52\n", + "Adstocked value: 57,456.85\n", + "Saturated value: 0.3536\n", + "Final response: 50534.5306\n", + "Raw spend: 57456.51790562161\n", + "After adstock: 57456.85123895494\n", + "After hill transform: 0.3536168557525664\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.7684555642610402e-05\n", + "After adstock: 0.17648827279093673\n", + "After hill transform: 7.202745997750111e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,435.18\n", + "Adstocked value: 448,436.40\n", + "Saturated value: 0.9509\n", + "Final response: 513620.3537\n", + "Raw spend: 448435.17553015787\n", + "After adstock: 448436.3977523801\n", + "After hill transform: 0.9509076986244561\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,456.52\n", + "Adstocked value: 57,456.85\n", + "Saturated value: 0.3536\n", + "Final response: 50534.5306\n", + "Raw spend: 57456.51790562161\n", + "After adstock: 57456.85123895494\n", + "After hill transform: 0.3536168557525664\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.7684555642610402e-05\n", + "After adstock: 0.17648827279093673\n", + "After hill transform: 7.202745997750111e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,435.18\n", + "Adstocked value: 448,436.40\n", + "Saturated value: 0.9509\n", + "Final response: 513620.3537\n", + "Raw spend: 448435.17553017277\n", + "After adstock: 448436.397752395\n", + "After hill transform: 0.9509076986244608\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,456.52\n", + "Adstocked value: 57,456.85\n", + "Saturated value: 0.3536\n", + "Final response: 50534.5306\n", + "Raw spend: 57456.51790562161\n", + "After adstock: 57456.85123895494\n", + "After hill transform: 0.3536168557525664\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.7684555642610402e-05\n", + "After adstock: 0.17648827279093673\n", + "After hill transform: 7.202745997750111e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,435.18\n", + "Adstocked value: 448,436.40\n", + "Saturated value: 0.9509\n", + "Final response: 513620.3537\n", + "Raw spend: 448435.17553015787\n", + "After adstock: 448436.3977523801\n", + "After hill transform: 0.9509076986244561\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,456.52\n", + "Adstocked value: 57,456.85\n", + "Saturated value: 0.3536\n", + "Final response: 50534.5306\n", + "Raw spend: 57456.51790563651\n", + "After adstock: 57456.851238969844\n", + "After hill transform: 0.35361685575260116\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.7684555642610402e-05\n", + "After adstock: 0.17648827279093673\n", + "After hill transform: 7.202745997750111e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,435.18\n", + "Adstocked value: 448,436.40\n", + "Saturated value: 0.9509\n", + "Final response: 513620.3537\n", + "Raw spend: 448435.17553015787\n", + "After adstock: 448436.3977523801\n", + "After hill transform: 0.9509076986244561\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,456.52\n", + "Adstocked value: 57,456.85\n", + "Saturated value: 0.3536\n", + "Final response: 50534.5306\n", + "Raw spend: 57456.51790562161\n", + "After adstock: 57456.85123895494\n", + "After hill transform: 0.3536168557525664\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.3333333482344945\n", + "After hill transform: 1.8896986180499446e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.7684555642610402e-05\n", + "After adstock: 0.17648827279093673\n", + "After hill transform: 7.202745997750111e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,435.18\n", + "Adstocked value: 448,436.40\n", + "Saturated value: 0.9509\n", + "Final response: 513620.3537\n", + "Raw spend: 448435.17553015787\n", + "After adstock: 448436.3977523801\n", + "After hill transform: 0.9509076986244561\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,456.52\n", + "Adstocked value: 57,456.85\n", + "Saturated value: 0.3536\n", + "Final response: 50534.5306\n", + "Raw spend: 57456.51790562161\n", + "After adstock: 57456.85123895494\n", + "After hill transform: 0.3536168557525664\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.769945680380425e-05\n", + "After adstock: 0.17648828769209793\n", + "After hill transform: 7.202747685554479e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,435.18\n", + "Adstocked value: 448,436.40\n", + "Saturated value: 0.9509\n", + "Final response: 513620.3537\n", + "Raw spend: 448435.17553015787\n", + "After adstock: 448436.3977523801\n", + "After hill transform: 0.9509076986244561\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,456.52\n", + "Adstocked value: 57,456.85\n", + "Saturated value: 0.3536\n", + "Final response: 50534.5306\n", + "Raw spend: 57456.51790562161\n", + "After adstock: 57456.85123895494\n", + "After hill transform: 0.3536168557525664\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.7684555642610402e-05\n", + "After adstock: 0.17648827279093673\n", + "After hill transform: 7.202745997750111e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,435.18\n", + "Adstocked value: 448,436.40\n", + "Saturated value: 0.9509\n", + "Final response: 513620.3537\n", + "Raw spend: 448435.17553017277\n", + "After adstock: 448436.397752395\n", + "After hill transform: 0.9509076986244608\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,456.52\n", + "Adstocked value: 57,456.85\n", + "Saturated value: 0.3536\n", + "Final response: 50534.5306\n", + "Raw spend: 57456.51790562161\n", + "After adstock: 57456.85123895494\n", + "After hill transform: 0.3536168557525664\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.7684555642610402e-05\n", + "After adstock: 0.17648827279093673\n", + "After hill transform: 7.202745997750111e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,435.18\n", + "Adstocked value: 448,436.40\n", + "Saturated value: 0.9509\n", + "Final response: 513620.3537\n", + "Raw spend: 448435.17553015787\n", + "After adstock: 448436.3977523801\n", + "After hill transform: 0.9509076986244561\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,456.52\n", + "Adstocked value: 57,456.85\n", + "Saturated value: 0.3536\n", + "Final response: 50534.5306\n", + "Raw spend: 57456.51790563651\n", + "After adstock: 57456.851238969844\n", + "After hill transform: 0.35361685575260116\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.7684555642610402e-05\n", + "After adstock: 0.17648827279093673\n", + "After hill transform: 7.202745997750111e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,435.18\n", + "Adstocked value: 448,436.40\n", + "Saturated value: 0.9509\n", + "Final response: 513620.3537\n", + "Raw spend: 448435.17553015787\n", + "After adstock: 448436.3977523801\n", + "After hill transform: 0.9509076986244561\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,456.52\n", + "Adstocked value: 57,456.85\n", + "Saturated value: 0.3536\n", + "Final response: 50534.5306\n", + "Raw spend: 57456.51790562161\n", + "After adstock: 57456.85123895494\n", + "After hill transform: 0.3536168557525664\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.3333333482344945\n", + "After hill transform: 1.8896986180499446e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.7684555642610402e-05\n", + "After adstock: 0.17648827279093673\n", + "After hill transform: 7.202745997750111e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,435.18\n", + "Adstocked value: 448,436.40\n", + "Saturated value: 0.9509\n", + "Final response: 513620.3537\n", + "Raw spend: 448435.17553015787\n", + "After adstock: 448436.3977523801\n", + "After hill transform: 0.9509076986244561\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,456.52\n", + "Adstocked value: 57,456.85\n", + "Saturated value: 0.3536\n", + "Final response: 50534.5306\n", + "Raw spend: 57456.51790562161\n", + "After adstock: 57456.85123895494\n", + "After hill transform: 0.3536168557525664\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.769945680380425e-05\n", + "After adstock: 0.17648828769209793\n", + "After hill transform: 7.202747685554479e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 447,387.51\n", + "Adstocked value: 447,388.73\n", + "Saturated value: 0.9506\n", + "Final response: 513443.0613\n", + "Raw spend: 447387.50741758395\n", + "After adstock: 447388.7296398062\n", + "After hill transform: 0.9505794625652756\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,982.48\n", + "Adstocked value: 57,982.81\n", + "Saturated value: 0.3548\n", + "Final response: 50709.2341\n", + "Raw spend: 57982.481440314\n", + "After adstock: 57982.81477364733\n", + "After hill transform: 0.3548393487023731\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0001711839232110073\n", + "After adstock: 0.17664177215850513\n", + "After hill transform: 7.220145779333327e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 447,387.51\n", + "Adstocked value: 447,388.73\n", + "Saturated value: 0.9506\n", + "Final response: 513443.0613\n", + "Raw spend: 447387.50741758395\n", + "After adstock: 447388.7296398062\n", + "After hill transform: 0.9505794625652756\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,982.48\n", + "Adstocked value: 57,982.81\n", + "Saturated value: 0.3548\n", + "Final response: 50709.2341\n", + "Raw spend: 57982.481440314\n", + "After adstock: 57982.81477364733\n", + "After hill transform: 0.3548393487023731\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0001711839232110073\n", + "After adstock: 0.17664177215850513\n", + "After hill transform: 7.220145779333327e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,323.84\n", + "Adstocked value: 448,325.07\n", + "Saturated value: 0.9509\n", + "Final response: 513601.5861\n", + "Raw spend: 448323.84282205184\n", + "After adstock: 448325.0650442741\n", + "After hill transform: 0.9508729526737846\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,512.41\n", + "Adstocked value: 57,512.74\n", + "Saturated value: 0.3537\n", + "Final response: 50553.1586\n", + "Raw spend: 57512.41055328315\n", + "After adstock: 57512.74388661649\n", + "After hill transform: 0.3537472060096164\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.399649649377322e-05\n", + "After adstock: 0.1765045847317879\n", + "After hill transform: 7.204593747831195e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,323.84\n", + "Adstocked value: 448,325.07\n", + "Saturated value: 0.9509\n", + "Final response: 513601.5861\n", + "Raw spend: 448323.84282205184\n", + "After adstock: 448325.0650442741\n", + "After hill transform: 0.9508729526737846\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,512.41\n", + "Adstocked value: 57,512.74\n", + "Saturated value: 0.3537\n", + "Final response: 50553.1586\n", + "Raw spend: 57512.41055328315\n", + "After adstock: 57512.74388661649\n", + "After hill transform: 0.3537472060096164\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.399649649377322e-05\n", + "After adstock: 0.1765045847317879\n", + "After hill transform: 7.204593747831195e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,415.84\n", + "Adstocked value: 448,417.06\n", + "Saturated value: 0.9509\n", + "Final response: 513617.0957\n", + "Raw spend: 448415.8411046452\n", + "After adstock: 448417.0633268675\n", + "After hill transform: 0.9509016668133221\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,466.22\n", + "Adstocked value: 57,466.56\n", + "Saturated value: 0.3536\n", + "Final response: 50537.7667\n", + "Raw spend: 57466.22441731346\n", + "After adstock: 57466.557750646796\n", + "After hill transform: 0.35363950036625963\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.0517344054199366e-05\n", + "After adstock: 0.17649110557934833\n", + "After hill transform: 7.203066862705471e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,415.84\n", + "Adstocked value: 448,417.06\n", + "Saturated value: 0.9509\n", + "Final response: 513617.0957\n", + "Raw spend: 448415.8411046452\n", + "After adstock: 448417.0633268675\n", + "After hill transform: 0.9509016668133221\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,466.22\n", + "Adstocked value: 57,466.56\n", + "Saturated value: 0.3536\n", + "Final response: 50537.7667\n", + "Raw spend: 57466.22441731346\n", + "After adstock: 57466.557750646796\n", + "After hill transform: 0.35363950036625963\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.0517344054199366e-05\n", + "After adstock: 0.17649110557934833\n", + "After hill transform: 7.203066862705471e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,431.59\n", + "Adstocked value: 448,432.82\n", + "Saturated value: 0.9509\n", + "Final response: 513619.7503\n", + "Raw spend: 448431.5946080827\n", + "After adstock: 448432.816830305\n", + "After hill transform: 0.950906581547511\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,458.32\n", + "Adstocked value: 57,458.65\n", + "Saturated value: 0.3536\n", + "Final response: 50535.1300\n", + "Raw spend: 57458.315645201066\n", + "After adstock: 57458.6489785344\n", + "After hill transform: 0.35362104999249355\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.8209215377169493e-05\n", + "After adstock: 0.1764887974506713\n", + "After hill transform: 7.202805424344521e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,431.59\n", + "Adstocked value: 448,432.82\n", + "Saturated value: 0.9509\n", + "Final response: 513619.7503\n", + "Raw spend: 448431.5946080827\n", + "After adstock: 448432.816830305\n", + "After hill transform: 0.950906581547511\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,458.32\n", + "Adstocked value: 57,458.65\n", + "Saturated value: 0.3536\n", + "Final response: 50535.1300\n", + "Raw spend: 57458.315645201066\n", + "After adstock: 57458.6489785344\n", + "After hill transform: 0.35362104999249355\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.8209215377169493e-05\n", + "After adstock: 0.1764887974506713\n", + "After hill transform: 7.202805424344521e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,434.50\n", + "Adstocked value: 448,435.73\n", + "Saturated value: 0.9509\n", + "Final response: 513620.2407\n", + "Raw spend: 448434.5046708739\n", + "After adstock: 448435.7268930962\n", + "After hill transform: 0.9509074893508609\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,456.85\n", + "Adstocked value: 57,457.19\n", + "Saturated value: 0.3536\n", + "Final response: 50534.6429\n", + "Raw spend: 57456.854698844596\n", + "After adstock: 57457.18803217793\n", + "After hill transform: 0.35361764152069125\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.7782846766082406e-05\n", + "After adstock: 0.17648837108206022\n", + "After hill transform: 7.202757130859475e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,434.50\n", + "Adstocked value: 448,435.73\n", + "Saturated value: 0.9509\n", + "Final response: 513620.2407\n", + "Raw spend: 448434.5046708739\n", + "After adstock: 448435.7268930962\n", + "After hill transform: 0.9509074893508609\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,456.85\n", + "Adstocked value: 57,457.19\n", + "Saturated value: 0.3536\n", + "Final response: 50534.6429\n", + "Raw spend: 57456.854698844596\n", + "After adstock: 57457.18803217793\n", + "After hill transform: 0.35361764152069125\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.7782846766082406e-05\n", + "After adstock: 0.17648837108206022\n", + "After hill transform: 7.202757130859475e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,435.05\n", + "Adstocked value: 448,436.27\n", + "Saturated value: 0.9509\n", + "Final response: 513620.3325\n", + "Raw spend: 448435.0495816913\n", + "After adstock: 448436.2718039135\n", + "After hill transform: 0.9509076593351002\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,456.58\n", + "Adstocked value: 57,456.91\n", + "Saturated value: 0.3536\n", + "Final response: 50534.5516\n", + "Raw spend: 57456.58113585633\n", + "After adstock: 57456.914469189665\n", + "After hill transform: 0.35361700327454\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.770300901513686e-05\n", + "After adstock: 0.17648829124430926\n", + "After hill transform: 7.202748087901537e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,435.05\n", + "Adstocked value: 448,436.27\n", + "Saturated value: 0.9509\n", + "Final response: 513620.3325\n", + "Raw spend: 448435.0495816913\n", + "After adstock: 448436.2718039135\n", + "After hill transform: 0.9509076593351002\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,456.58\n", + "Adstocked value: 57,456.91\n", + "Saturated value: 0.3536\n", + "Final response: 50534.5516\n", + "Raw spend: 57456.58113585633\n", + "After adstock: 57456.914469189665\n", + "After hill transform: 0.35361700327454\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.770300901513686e-05\n", + "After adstock: 0.17648829124430926\n", + "After hill transform: 7.202748087901537e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,435.15\n", + "Adstocked value: 448,436.37\n", + "Saturated value: 0.9509\n", + "Final response: 513620.3497\n", + "Raw spend: 448435.15187490743\n", + "After adstock: 448436.3740971297\n", + "After hill transform: 0.9509076912452542\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,456.53\n", + "Adstocked value: 57,456.86\n", + "Saturated value: 0.3536\n", + "Final response: 50534.5345\n", + "Raw spend: 57456.52978132821\n", + "After adstock: 57456.863114661544\n", + "After hill transform: 0.3536168834596962\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.7688021497812442e-05\n", + "After adstock: 0.17648827625679195\n", + "After hill transform: 7.202746390315842e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,435.15\n", + "Adstocked value: 448,436.37\n", + "Saturated value: 0.9509\n", + "Final response: 513620.3497\n", + "Raw spend: 448435.15187490743\n", + "After adstock: 448436.3740971297\n", + "After hill transform: 0.9509076912452542\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,456.53\n", + "Adstocked value: 57,456.86\n", + "Saturated value: 0.3536\n", + "Final response: 50534.5345\n", + "Raw spend: 57456.52978132821\n", + "After adstock: 57456.863114661544\n", + "After hill transform: 0.3536168834596962\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.7688021497812442e-05\n", + "After adstock: 0.17648827625679195\n", + "After hill transform: 7.202746390315842e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,435.17\n", + "Adstocked value: 448,436.39\n", + "Saturated value: 0.9509\n", + "Final response: 513620.3529\n", + "Raw spend: 448435.1710869771\n", + "After adstock: 448436.39330919937\n", + "After hill transform: 0.9509076972384161\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,456.52\n", + "Adstocked value: 57,456.85\n", + "Saturated value: 0.3536\n", + "Final response: 50534.5313\n", + "Raw spend: 57456.52013624313\n", + "After adstock: 57456.85346957647\n", + "After hill transform: 0.3536168609568146\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.7685206636396735e-05\n", + "After adstock: 0.17648827344193052\n", + "After hill transform: 7.202746071485982e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,435.17\n", + "Adstocked value: 448,436.39\n", + "Saturated value: 0.9509\n", + "Final response: 513620.3529\n", + "Raw spend: 448435.1710869771\n", + "After adstock: 448436.39330919937\n", + "After hill transform: 0.9509076972384161\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,456.52\n", + "Adstocked value: 57,456.85\n", + "Saturated value: 0.3536\n", + "Final response: 50534.5313\n", + "Raw spend: 57456.52013624313\n", + "After adstock: 57456.85346957647\n", + "After hill transform: 0.3536168609568146\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.7685206636396735e-05\n", + "After adstock: 0.17648827344193052\n", + "After hill transform: 7.202746071485982e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,435.17\n", + "Adstocked value: 448,436.40\n", + "Saturated value: 0.9509\n", + "Final response: 513620.3536\n", + "Raw spend: 448435.1746955866\n", + "After adstock: 448436.39691780886\n", + "After hill transform: 0.9509076983641135\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,456.52\n", + "Adstocked value: 57,456.85\n", + "Saturated value: 0.3536\n", + "Final response: 50534.5307\n", + "Raw spend: 57456.518324603574\n", + "After adstock: 57456.85165793691\n", + "After hill transform: 0.35361685673009047\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.7684677920034947e-05\n", + "After adstock: 0.17648827291321417\n", + "After hill transform: 7.202746011600065e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,435.17\n", + "Adstocked value: 448,436.40\n", + "Saturated value: 0.9509\n", + "Final response: 513620.3536\n", + "Raw spend: 448435.1746955866\n", + "After adstock: 448436.39691780886\n", + "After hill transform: 0.9509076983641135\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,456.52\n", + "Adstocked value: 57,456.85\n", + "Saturated value: 0.3536\n", + "Final response: 50534.5307\n", + "Raw spend: 57456.518324603574\n", + "After adstock: 57456.85165793691\n", + "After hill transform: 0.35361685673009047\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.7684677920034947e-05\n", + "After adstock: 0.17648827291321417\n", + "After hill transform: 7.202746011600065e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,435.18\n", + "Adstocked value: 448,436.40\n", + "Saturated value: 0.9509\n", + "Final response: 513620.3537\n", + "Raw spend: 448435.1753734082\n", + "After adstock: 448436.39759563043\n", + "After hill transform: 0.9509076985755583\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,456.52\n", + "Adstocked value: 57,456.85\n", + "Saturated value: 0.3536\n", + "Final response: 50534.5306\n", + "Raw spend: 57456.51798431504\n", + "After adstock: 57456.851317648376\n", + "After hill transform: 0.35361685593616554\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.7684578608826852e-05\n", + "After adstock: 0.17648827281390295\n", + "After hill transform: 7.202746000351417e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,435.18\n", + "Adstocked value: 448,436.40\n", + "Saturated value: 0.9509\n", + "Final response: 513620.3537\n", + "Raw spend: 448435.1753734082\n", + "After adstock: 448436.39759563043\n", + "After hill transform: 0.9509076985755583\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,456.52\n", + "Adstocked value: 57,456.85\n", + "Saturated value: 0.3536\n", + "Final response: 50534.5306\n", + "Raw spend: 57456.51798431504\n", + "After adstock: 57456.851317648376\n", + "After hill transform: 0.35361685593616554\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.7684578608826852e-05\n", + "After adstock: 0.17648827281390295\n", + "After hill transform: 7.202746000351417e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,435.18\n", + "Adstocked value: 448,436.40\n", + "Saturated value: 0.9509\n", + "Final response: 513620.3537\n", + "Raw spend: 448435.17550072185\n", + "After adstock: 448436.3977229441\n", + "After hill transform: 0.9509076986152736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,456.52\n", + "Adstocked value: 57,456.85\n", + "Saturated value: 0.3536\n", + "Final response: 50534.5306\n", + "Raw spend: 57456.51792039944\n", + "After adstock: 57456.85125373278\n", + "After hill transform: 0.3536168557870445\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.7684559955435077e-05\n", + "After adstock: 0.17648827279524956\n", + "After hill transform: 7.202745998238611e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,435.18\n", + "Adstocked value: 448,436.40\n", + "Saturated value: 0.9509\n", + "Final response: 513620.3537\n", + "Raw spend: 448435.17550072185\n", + "After adstock: 448436.3977229441\n", + "After hill transform: 0.9509076986152736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,456.52\n", + "Adstocked value: 57,456.85\n", + "Saturated value: 0.3536\n", + "Final response: 50534.5306\n", + "Raw spend: 57456.51792039944\n", + "After adstock: 57456.85125373278\n", + "After hill transform: 0.3536168557870445\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.7684559955435077e-05\n", + "After adstock: 0.17648827279524956\n", + "After hill transform: 7.202745998238611e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,435.18\n", + "Adstocked value: 448,436.40\n", + "Saturated value: 0.9509\n", + "Final response: 513620.3537\n", + "Raw spend: 448435.17550073675\n", + "After adstock: 448436.397722959\n", + "After hill transform: 0.9509076986152782\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,456.52\n", + "Adstocked value: 57,456.85\n", + "Saturated value: 0.3536\n", + "Final response: 50534.5306\n", + "Raw spend: 57456.51792039944\n", + "After adstock: 57456.85125373278\n", + "After hill transform: 0.3536168557870445\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.7684559955435077e-05\n", + "After adstock: 0.17648827279524956\n", + "After hill transform: 7.202745998238611e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,435.18\n", + "Adstocked value: 448,436.40\n", + "Saturated value: 0.9509\n", + "Final response: 513620.3537\n", + "Raw spend: 448435.17550072185\n", + "After adstock: 448436.3977229441\n", + "After hill transform: 0.9509076986152736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,456.52\n", + "Adstocked value: 57,456.85\n", + "Saturated value: 0.3536\n", + "Final response: 50534.5306\n", + "Raw spend: 57456.51792041434\n", + "After adstock: 57456.85125374768\n", + "After hill transform: 0.35361685578707924\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.7684559955435077e-05\n", + "After adstock: 0.17648827279524956\n", + "After hill transform: 7.202745998238611e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,435.18\n", + "Adstocked value: 448,436.40\n", + "Saturated value: 0.9509\n", + "Final response: 513620.3537\n", + "Raw spend: 448435.17550072185\n", + "After adstock: 448436.3977229441\n", + "After hill transform: 0.9509076986152736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,456.52\n", + "Adstocked value: 57,456.85\n", + "Saturated value: 0.3536\n", + "Final response: 50534.5306\n", + "Raw spend: 57456.51792039944\n", + "After adstock: 57456.85125373278\n", + "After hill transform: 0.3536168557870445\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.3333333482344945\n", + "After hill transform: 1.8896986180499446e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.7684559955435077e-05\n", + "After adstock: 0.17648827279524956\n", + "After hill transform: 7.202745998238611e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,435.18\n", + "Adstocked value: 448,436.40\n", + "Saturated value: 0.9509\n", + "Final response: 513620.3537\n", + "Raw spend: 448435.17550072185\n", + "After adstock: 448436.3977229441\n", + "After hill transform: 0.9509076986152736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,456.52\n", + "Adstocked value: 57,456.85\n", + "Saturated value: 0.3536\n", + "Final response: 50534.5306\n", + "Raw spend: 57456.51792039944\n", + "After adstock: 57456.85125373278\n", + "After hill transform: 0.3536168557870445\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.7699461116628924e-05\n", + "After adstock: 0.17648828769641076\n", + "After hill transform: 7.20274768604298e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,435.18\n", + "Adstocked value: 448,436.40\n", + "Saturated value: 0.9509\n", + "Final response: 513620.3537\n", + "Raw spend: 448435.17550072185\n", + "After adstock: 448436.3977229441\n", + "After hill transform: 0.9509076986152736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,456.52\n", + "Adstocked value: 57,456.85\n", + "Saturated value: 0.3536\n", + "Final response: 50534.5306\n", + "Raw spend: 57456.51792039944\n", + "After adstock: 57456.85125373278\n", + "After hill transform: 0.3536168557870445\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.7684559955435077e-05\n", + "After adstock: 0.17648827279524956\n", + "After hill transform: 7.202745998238611e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,435.18\n", + "Adstocked value: 448,436.40\n", + "Saturated value: 0.9509\n", + "Final response: 513620.3537\n", + "Raw spend: 448435.17550073675\n", + "After adstock: 448436.397722959\n", + "After hill transform: 0.9509076986152782\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,456.52\n", + "Adstocked value: 57,456.85\n", + "Saturated value: 0.3536\n", + "Final response: 50534.5306\n", + "Raw spend: 57456.51792039944\n", + "After adstock: 57456.85125373278\n", + "After hill transform: 0.3536168557870445\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.7684559955435077e-05\n", + "After adstock: 0.17648827279524956\n", + "After hill transform: 7.202745998238611e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,435.18\n", + "Adstocked value: 448,436.40\n", + "Saturated value: 0.9509\n", + "Final response: 513620.3537\n", + "Raw spend: 448435.17550072185\n", + "After adstock: 448436.3977229441\n", + "After hill transform: 0.9509076986152736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,456.52\n", + "Adstocked value: 57,456.85\n", + "Saturated value: 0.3536\n", + "Final response: 50534.5306\n", + "Raw spend: 57456.51792041434\n", + "After adstock: 57456.85125374768\n", + "After hill transform: 0.35361685578707924\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.7684559955435077e-05\n", + "After adstock: 0.17648827279524956\n", + "After hill transform: 7.202745998238611e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,435.18\n", + "Adstocked value: 448,436.40\n", + "Saturated value: 0.9509\n", + "Final response: 513620.3537\n", + "Raw spend: 448435.17550072185\n", + "After adstock: 448436.3977229441\n", + "After hill transform: 0.9509076986152736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,456.52\n", + "Adstocked value: 57,456.85\n", + "Saturated value: 0.3536\n", + "Final response: 50534.5306\n", + "Raw spend: 57456.51792039944\n", + "After adstock: 57456.85125373278\n", + "After hill transform: 0.3536168557870445\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.3333333482344945\n", + "After hill transform: 1.8896986180499446e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.7684559955435077e-05\n", + "After adstock: 0.17648827279524956\n", + "After hill transform: 7.202745998238611e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,435.18\n", + "Adstocked value: 448,436.40\n", + "Saturated value: 0.9509\n", + "Final response: 513620.3537\n", + "Raw spend: 448435.17550072185\n", + "After adstock: 448436.3977229441\n", + "After hill transform: 0.9509076986152736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,456.52\n", + "Adstocked value: 57,456.85\n", + "Saturated value: 0.3536\n", + "Final response: 50534.5306\n", + "Raw spend: 57456.51792039944\n", + "After adstock: 57456.85125373278\n", + "After hill transform: 0.3536168557870445\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.7699461116628924e-05\n", + "After adstock: 0.17648828769641076\n", + "After hill transform: 7.20274768604298e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,434.92\n", + "Adstocked value: 448,436.14\n", + "Saturated value: 0.9509\n", + "Final response: 513620.3109\n", + "Raw spend: 448434.9218054859\n", + "After adstock: 448436.14402770816\n", + "After hill transform: 0.9509076194755435\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,456.77\n", + "Adstocked value: 57,457.10\n", + "Saturated value: 0.3536\n", + "Final response: 50534.6152\n", + "Raw spend: 57456.7716277805\n", + "After adstock: 57457.10496111384\n", + "After hill transform: 0.3536174477089681\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.00017616847396688764\n", + "After adstock: 0.17664675670926103\n", + "After hill transform: 7.220711248812136e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,434.92\n", + "Adstocked value: 448,436.14\n", + "Saturated value: 0.9509\n", + "Final response: 513620.3109\n", + "Raw spend: 448434.9218054859\n", + "After adstock: 448436.14402770816\n", + "After hill transform: 0.9509076194755435\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,456.77\n", + "Adstocked value: 57,457.10\n", + "Saturated value: 0.3536\n", + "Final response: 50534.6152\n", + "Raw spend: 57456.7716277805\n", + "After adstock: 57457.10496111384\n", + "After hill transform: 0.3536174477089681\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.00017616847396688764\n", + "After adstock: 0.17664675670926103\n", + "After hill transform: 7.220711248812136e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,434.92\n", + "Adstocked value: 448,436.14\n", + "Saturated value: 0.9509\n", + "Final response: 513620.3109\n", + "Raw spend: 448434.9218055008\n", + "After adstock: 448436.14402772306\n", + "After hill transform: 0.9509076194755481\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,456.77\n", + "Adstocked value: 57,457.10\n", + "Saturated value: 0.3536\n", + "Final response: 50534.6152\n", + "Raw spend: 57456.7716277805\n", + "After adstock: 57457.10496111384\n", + "After hill transform: 0.3536174477089681\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.00017616847396688764\n", + "After adstock: 0.17664675670926103\n", + "After hill transform: 7.220711248812136e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,434.92\n", + "Adstocked value: 448,436.14\n", + "Saturated value: 0.9509\n", + "Final response: 513620.3109\n", + "Raw spend: 448434.9218054859\n", + "After adstock: 448436.14402770816\n", + "After hill transform: 0.9509076194755435\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,456.77\n", + "Adstocked value: 57,457.10\n", + "Saturated value: 0.3536\n", + "Final response: 50534.6152\n", + "Raw spend: 57456.7716277954\n", + "After adstock: 57457.10496112874\n", + "After hill transform: 0.3536174477090029\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.00017616847396688764\n", + "After adstock: 0.17664675670926103\n", + "After hill transform: 7.220711248812136e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,434.92\n", + "Adstocked value: 448,436.14\n", + "Saturated value: 0.9509\n", + "Final response: 513620.3109\n", + "Raw spend: 448434.9218054859\n", + "After adstock: 448436.14402770816\n", + "After hill transform: 0.9509076194755435\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,456.77\n", + "Adstocked value: 57,457.10\n", + "Saturated value: 0.3536\n", + "Final response: 50534.6152\n", + "Raw spend: 57456.7716277805\n", + "After adstock: 57457.10496111384\n", + "After hill transform: 0.3536174477089681\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.3333333482344945\n", + "After hill transform: 1.8896986180499446e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.00017616847396688764\n", + "After adstock: 0.17664675670926103\n", + "After hill transform: 7.220711248812136e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,434.92\n", + "Adstocked value: 448,436.14\n", + "Saturated value: 0.9509\n", + "Final response: 513620.3109\n", + "Raw spend: 448434.9218054859\n", + "After adstock: 448436.14402770816\n", + "After hill transform: 0.9509076194755435\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,456.77\n", + "Adstocked value: 57,457.10\n", + "Saturated value: 0.3536\n", + "Final response: 50534.6152\n", + "Raw spend: 57456.7716277805\n", + "After adstock: 57457.10496111384\n", + "After hill transform: 0.3536174477089681\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0001761833751280815\n", + "After adstock: 0.17664677161042222\n", + "After hill transform: 7.220712939308222e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,434.92\n", + "Adstocked value: 448,436.14\n", + "Saturated value: 0.9509\n", + "Final response: 513620.3109\n", + "Raw spend: 448434.9218054859\n", + "After adstock: 448436.14402770816\n", + "After hill transform: 0.9509076194755435\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,456.77\n", + "Adstocked value: 57,457.10\n", + "Saturated value: 0.3536\n", + "Final response: 50534.6152\n", + "Raw spend: 57456.7716277805\n", + "After adstock: 57457.10496111384\n", + "After hill transform: 0.3536174477089681\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.00017616847396688764\n", + "After adstock: 0.17664675670926103\n", + "After hill transform: 7.220711248812136e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,434.92\n", + "Adstocked value: 448,436.14\n", + "Saturated value: 0.9509\n", + "Final response: 513620.3109\n", + "Raw spend: 448434.9218055008\n", + "After adstock: 448436.14402772306\n", + "After hill transform: 0.9509076194755481\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,456.77\n", + "Adstocked value: 57,457.10\n", + "Saturated value: 0.3536\n", + "Final response: 50534.6152\n", + "Raw spend: 57456.7716277805\n", + "After adstock: 57457.10496111384\n", + "After hill transform: 0.3536174477089681\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.00017616847396688764\n", + "After adstock: 0.17664675670926103\n", + "After hill transform: 7.220711248812136e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,434.92\n", + "Adstocked value: 448,436.14\n", + "Saturated value: 0.9509\n", + "Final response: 513620.3109\n", + "Raw spend: 448434.9218054859\n", + "After adstock: 448436.14402770816\n", + "After hill transform: 0.9509076194755435\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,456.77\n", + "Adstocked value: 57,457.10\n", + "Saturated value: 0.3536\n", + "Final response: 50534.6152\n", + "Raw spend: 57456.7716277954\n", + "After adstock: 57457.10496112874\n", + "After hill transform: 0.3536174477090029\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.00017616847396688764\n", + "After adstock: 0.17664675670926103\n", + "After hill transform: 7.220711248812136e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,434.92\n", + "Adstocked value: 448,436.14\n", + "Saturated value: 0.9509\n", + "Final response: 513620.3109\n", + "Raw spend: 448434.9218054859\n", + "After adstock: 448436.14402770816\n", + "After hill transform: 0.9509076194755435\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,456.77\n", + "Adstocked value: 57,457.10\n", + "Saturated value: 0.3536\n", + "Final response: 50534.6152\n", + "Raw spend: 57456.7716277805\n", + "After adstock: 57457.10496111384\n", + "After hill transform: 0.3536174477089681\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.3333333482344945\n", + "After hill transform: 1.8896986180499446e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.00017616847396688764\n", + "After adstock: 0.17664675670926103\n", + "After hill transform: 7.220711248812136e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,434.92\n", + "Adstocked value: 448,436.14\n", + "Saturated value: 0.9509\n", + "Final response: 513620.3109\n", + "Raw spend: 448434.9218054859\n", + "After adstock: 448436.14402770816\n", + "After hill transform: 0.9509076194755435\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,456.77\n", + "Adstocked value: 57,457.10\n", + "Saturated value: 0.3536\n", + "Final response: 50534.6152\n", + "Raw spend: 57456.7716277805\n", + "After adstock: 57457.10496111384\n", + "After hill transform: 0.3536174477089681\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0001761833751280815\n", + "After adstock: 0.17664677161042222\n", + "After hill transform: 7.220712939308222e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,433.65\n", + "Adstocked value: 448,434.87\n", + "Saturated value: 0.9509\n", + "Final response: 513620.0970\n", + "Raw spend: 448433.65202927357\n", + "After adstock: 448434.8742514958\n", + "After hill transform: 0.9509072233688589\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,458.04\n", + "Adstocked value: 57,458.37\n", + "Saturated value: 0.3536\n", + "Final response: 50535.0385\n", + "Raw spend: 57458.04139143371\n", + "After adstock: 57458.37472476705\n", + "After hill transform: 0.3536204101481675\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.843034458952557e-05\n", + "After adstock: 0.33336176367792286\n", + "After hill transform: 1.8901227259647587e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,433.65\n", + "Adstocked value: 448,434.87\n", + "Saturated value: 0.9509\n", + "Final response: 513620.0970\n", + "Raw spend: 448433.65202927357\n", + "After adstock: 448434.8742514958\n", + "After hill transform: 0.9509072233688589\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,458.04\n", + "Adstocked value: 57,458.37\n", + "Saturated value: 0.3536\n", + "Final response: 50535.0385\n", + "Raw spend: 57458.04139143371\n", + "After adstock: 57458.37472476705\n", + "After hill transform: 0.3536204101481675\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.843034458952557e-05\n", + "After adstock: 0.33336176367792286\n", + "After hill transform: 1.8901227259647587e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,433.65\n", + "Adstocked value: 448,434.87\n", + "Saturated value: 0.9509\n", + "Final response: 513620.0970\n", + "Raw spend: 448433.65202928847\n", + "After adstock: 448434.8742515107\n", + "After hill transform: 0.9509072233688636\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,458.04\n", + "Adstocked value: 57,458.37\n", + "Saturated value: 0.3536\n", + "Final response: 50535.0385\n", + "Raw spend: 57458.04139143371\n", + "After adstock: 57458.37472476705\n", + "After hill transform: 0.3536204101481675\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.843034458952557e-05\n", + "After adstock: 0.33336176367792286\n", + "After hill transform: 1.8901227259647587e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,433.65\n", + "Adstocked value: 448,434.87\n", + "Saturated value: 0.9509\n", + "Final response: 513620.0970\n", + "Raw spend: 448433.65202927357\n", + "After adstock: 448434.8742514958\n", + "After hill transform: 0.9509072233688589\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,458.04\n", + "Adstocked value: 57,458.37\n", + "Saturated value: 0.3536\n", + "Final response: 50535.0385\n", + "Raw spend: 57458.04139144861\n", + "After adstock: 57458.37472478195\n", + "After hill transform: 0.3536204101482022\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.843034458952557e-05\n", + "After adstock: 0.33336176367792286\n", + "After hill transform: 1.8901227259647587e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,433.65\n", + "Adstocked value: 448,434.87\n", + "Saturated value: 0.9509\n", + "Final response: 513620.0970\n", + "Raw spend: 448433.65202927357\n", + "After adstock: 448434.8742514958\n", + "After hill transform: 0.9509072233688589\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,458.04\n", + "Adstocked value: 57,458.37\n", + "Saturated value: 0.3536\n", + "Final response: 50535.0385\n", + "Raw spend: 57458.04139143371\n", + "After adstock: 57458.37472476705\n", + "After hill transform: 0.3536204101481675\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.844524575071942e-05\n", + "After adstock: 0.33336177857908406\n", + "After hill transform: 1.890122948383965e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,433.65\n", + "Adstocked value: 448,434.87\n", + "Saturated value: 0.9509\n", + "Final response: 513620.0970\n", + "Raw spend: 448433.65202927357\n", + "After adstock: 448434.8742514958\n", + "After hill transform: 0.9509072233688589\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,458.04\n", + "Adstocked value: 57,458.37\n", + "Saturated value: 0.3536\n", + "Final response: 50535.0385\n", + "Raw spend: 57458.04139143371\n", + "After adstock: 57458.37472476705\n", + "After hill transform: 0.3536204101481675\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.843034458952557e-05\n", + "After adstock: 0.33336176367792286\n", + "After hill transform: 1.8901227259647587e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,433.65\n", + "Adstocked value: 448,434.87\n", + "Saturated value: 0.9509\n", + "Final response: 513620.0970\n", + "Raw spend: 448433.65202927357\n", + "After adstock: 448434.8742514958\n", + "After hill transform: 0.9509072233688589\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,458.04\n", + "Adstocked value: 57,458.37\n", + "Saturated value: 0.3536\n", + "Final response: 50535.0385\n", + "Raw spend: 57458.04139143371\n", + "After adstock: 57458.37472476705\n", + "After hill transform: 0.3536204101481675\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.843034458952557e-05\n", + "After adstock: 0.33336176367792286\n", + "After hill transform: 1.8901227259647587e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,433.65\n", + "Adstocked value: 448,434.87\n", + "Saturated value: 0.9509\n", + "Final response: 513620.0970\n", + "Raw spend: 448433.65202928847\n", + "After adstock: 448434.8742515107\n", + "After hill transform: 0.9509072233688636\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,458.04\n", + "Adstocked value: 57,458.37\n", + "Saturated value: 0.3536\n", + "Final response: 50535.0385\n", + "Raw spend: 57458.04139143371\n", + "After adstock: 57458.37472476705\n", + "After hill transform: 0.3536204101481675\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.843034458952557e-05\n", + "After adstock: 0.33336176367792286\n", + "After hill transform: 1.8901227259647587e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,433.65\n", + "Adstocked value: 448,434.87\n", + "Saturated value: 0.9509\n", + "Final response: 513620.0970\n", + "Raw spend: 448433.65202927357\n", + "After adstock: 448434.8742514958\n", + "After hill transform: 0.9509072233688589\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,458.04\n", + "Adstocked value: 57,458.37\n", + "Saturated value: 0.3536\n", + "Final response: 50535.0385\n", + "Raw spend: 57458.04139144861\n", + "After adstock: 57458.37472478195\n", + "After hill transform: 0.3536204101482022\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.843034458952557e-05\n", + "After adstock: 0.33336176367792286\n", + "After hill transform: 1.8901227259647587e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,433.65\n", + "Adstocked value: 448,434.87\n", + "Saturated value: 0.9509\n", + "Final response: 513620.0970\n", + "Raw spend: 448433.65202927357\n", + "After adstock: 448434.8742514958\n", + "After hill transform: 0.9509072233688589\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,458.04\n", + "Adstocked value: 57,458.37\n", + "Saturated value: 0.3536\n", + "Final response: 50535.0385\n", + "Raw spend: 57458.04139143371\n", + "After adstock: 57458.37472476705\n", + "After hill transform: 0.3536204101481675\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.844524575071942e-05\n", + "After adstock: 0.33336177857908406\n", + "After hill transform: 1.890122948383965e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,433.65\n", + "Adstocked value: 448,434.87\n", + "Saturated value: 0.9509\n", + "Final response: 513620.0970\n", + "Raw spend: 448433.65202927357\n", + "After adstock: 448434.8742514958\n", + "After hill transform: 0.9509072233688589\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,458.04\n", + "Adstocked value: 57,458.37\n", + "Saturated value: 0.3536\n", + "Final response: 50535.0385\n", + "Raw spend: 57458.04139143371\n", + "After adstock: 57458.37472476705\n", + "After hill transform: 0.3536204101481675\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.843034458952557e-05\n", + "After adstock: 0.33336176367792286\n", + "After hill transform: 1.8901227259647587e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,427.61\n", + "Adstocked value: 448,428.83\n", + "Saturated value: 0.9509\n", + "Final response: 513619.0784\n", + "Raw spend: 448427.60698349436\n", + "After adstock: 448428.8292057166\n", + "After hill transform: 0.9509053375599072\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,464.09\n", + "Adstocked value: 57,464.42\n", + "Saturated value: 0.3536\n", + "Final response: 50537.0539\n", + "Raw spend: 57464.08652398181\n", + "After adstock: 57464.419857315144\n", + "After hill transform: 0.3536345130825362\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.1125682406865986e-05\n", + "After adstock: 0.33334445901574017\n", + "After hill transform: 1.889864442334986e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,427.61\n", + "Adstocked value: 448,428.83\n", + "Saturated value: 0.9509\n", + "Final response: 513619.0784\n", + "Raw spend: 448427.60698349436\n", + "After adstock: 448428.8292057166\n", + "After hill transform: 0.9509053375599072\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,464.09\n", + "Adstocked value: 57,464.42\n", + "Saturated value: 0.3536\n", + "Final response: 50537.0539\n", + "Raw spend: 57464.08652398181\n", + "After adstock: 57464.419857315144\n", + "After hill transform: 0.3536345130825362\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.1125682406865986e-05\n", + "After adstock: 0.33334445901574017\n", + "After hill transform: 1.889864442334986e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,427.61\n", + "Adstocked value: 448,428.83\n", + "Saturated value: 0.9509\n", + "Final response: 513619.0784\n", + "Raw spend: 448427.60698350926\n", + "After adstock: 448428.8292057315\n", + "After hill transform: 0.9509053375599119\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,464.09\n", + "Adstocked value: 57,464.42\n", + "Saturated value: 0.3536\n", + "Final response: 50537.0539\n", + "Raw spend: 57464.08652398181\n", + "After adstock: 57464.419857315144\n", + "After hill transform: 0.3536345130825362\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.1125682406865986e-05\n", + "After adstock: 0.33334445901574017\n", + "After hill transform: 1.889864442334986e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,427.61\n", + "Adstocked value: 448,428.83\n", + "Saturated value: 0.9509\n", + "Final response: 513619.0784\n", + "Raw spend: 448427.60698349436\n", + "After adstock: 448428.8292057166\n", + "After hill transform: 0.9509053375599072\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,464.09\n", + "Adstocked value: 57,464.42\n", + "Saturated value: 0.3536\n", + "Final response: 50537.0539\n", + "Raw spend: 57464.08652399671\n", + "After adstock: 57464.419857330045\n", + "After hill transform: 0.35363451308257093\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.1125682406865986e-05\n", + "After adstock: 0.33334445901574017\n", + "After hill transform: 1.889864442334986e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,427.61\n", + "Adstocked value: 448,428.83\n", + "Saturated value: 0.9509\n", + "Final response: 513619.0784\n", + "Raw spend: 448427.60698349436\n", + "After adstock: 448428.8292057166\n", + "After hill transform: 0.9509053375599072\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,464.09\n", + "Adstocked value: 57,464.42\n", + "Saturated value: 0.3536\n", + "Final response: 50537.0539\n", + "Raw spend: 57464.08652398181\n", + "After adstock: 57464.419857315144\n", + "After hill transform: 0.3536345130825362\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.1140583568059834e-05\n", + "After adstock: 0.33334447391690136\n", + "After hill transform: 1.8898646647353435e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,427.61\n", + "Adstocked value: 448,428.83\n", + "Saturated value: 0.9509\n", + "Final response: 513619.0784\n", + "Raw spend: 448427.60698349436\n", + "After adstock: 448428.8292057166\n", + "After hill transform: 0.9509053375599072\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,464.09\n", + "Adstocked value: 57,464.42\n", + "Saturated value: 0.3536\n", + "Final response: 50537.0539\n", + "Raw spend: 57464.08652398181\n", + "After adstock: 57464.419857315144\n", + "After hill transform: 0.3536345130825362\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.1125682406865986e-05\n", + "After adstock: 0.33334445901574017\n", + "After hill transform: 1.889864442334986e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,427.61\n", + "Adstocked value: 448,428.83\n", + "Saturated value: 0.9509\n", + "Final response: 513619.0784\n", + "Raw spend: 448427.60698349436\n", + "After adstock: 448428.8292057166\n", + "After hill transform: 0.9509053375599072\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,464.09\n", + "Adstocked value: 57,464.42\n", + "Saturated value: 0.3536\n", + "Final response: 50537.0539\n", + "Raw spend: 57464.08652398181\n", + "After adstock: 57464.419857315144\n", + "After hill transform: 0.3536345130825362\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.1125682406865986e-05\n", + "After adstock: 0.33334445901574017\n", + "After hill transform: 1.889864442334986e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,427.61\n", + "Adstocked value: 448,428.83\n", + "Saturated value: 0.9509\n", + "Final response: 513619.0784\n", + "Raw spend: 448427.60698350926\n", + "After adstock: 448428.8292057315\n", + "After hill transform: 0.9509053375599119\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,464.09\n", + "Adstocked value: 57,464.42\n", + "Saturated value: 0.3536\n", + "Final response: 50537.0539\n", + "Raw spend: 57464.08652398181\n", + "After adstock: 57464.419857315144\n", + "After hill transform: 0.3536345130825362\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.1125682406865986e-05\n", + "After adstock: 0.33334445901574017\n", + "After hill transform: 1.889864442334986e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,427.61\n", + "Adstocked value: 448,428.83\n", + "Saturated value: 0.9509\n", + "Final response: 513619.0784\n", + "Raw spend: 448427.60698349436\n", + "After adstock: 448428.8292057166\n", + "After hill transform: 0.9509053375599072\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,464.09\n", + "Adstocked value: 57,464.42\n", + "Saturated value: 0.3536\n", + "Final response: 50537.0539\n", + "Raw spend: 57464.08652399671\n", + "After adstock: 57464.419857330045\n", + "After hill transform: 0.35363451308257093\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.1125682406865986e-05\n", + "After adstock: 0.33334445901574017\n", + "After hill transform: 1.889864442334986e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,427.61\n", + "Adstocked value: 448,428.83\n", + "Saturated value: 0.9509\n", + "Final response: 513619.0784\n", + "Raw spend: 448427.60698349436\n", + "After adstock: 448428.8292057166\n", + "After hill transform: 0.9509053375599072\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,464.09\n", + "Adstocked value: 57,464.42\n", + "Saturated value: 0.3536\n", + "Final response: 50537.0539\n", + "Raw spend: 57464.08652398181\n", + "After adstock: 57464.419857315144\n", + "After hill transform: 0.3536345130825362\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.1140583568059834e-05\n", + "After adstock: 0.33334447391690136\n", + "After hill transform: 1.8898646647353435e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,427.61\n", + "Adstocked value: 448,428.83\n", + "Saturated value: 0.9509\n", + "Final response: 513619.0784\n", + "Raw spend: 448427.60698349436\n", + "After adstock: 448428.8292057166\n", + "After hill transform: 0.9509053375599072\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,464.09\n", + "Adstocked value: 57,464.42\n", + "Saturated value: 0.3536\n", + "Final response: 50537.0539\n", + "Raw spend: 57464.08652398181\n", + "After adstock: 57464.419857315144\n", + "After hill transform: 0.3536345130825362\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.1125682406865986e-05\n", + "After adstock: 0.33334445901574017\n", + "After hill transform: 1.889864442334986e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,395.87\n", + "Adstocked value: 448,397.09\n", + "Saturated value: 0.9509\n", + "Final response: 513613.7300\n", + "Raw spend: 448395.8706429994\n", + "After adstock: 448397.09286522167\n", + "After hill transform: 0.9508954355653335\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,495.82\n", + "Adstocked value: 57,496.16\n", + "Saturated value: 0.3537\n", + "Final response: 50547.6319\n", + "Raw spend: 57495.82323939271\n", + "After adstock: 57496.156572726046\n", + "After hill transform: 0.35370853279483255\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.5133386362091797e-05\n", + "After adstock: 0.3333484667196954\n", + "After hill transform: 1.8899242580430296e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,395.87\n", + "Adstocked value: 448,397.09\n", + "Saturated value: 0.9509\n", + "Final response: 513613.7300\n", + "Raw spend: 448395.8706429994\n", + "After adstock: 448397.09286522167\n", + "After hill transform: 0.9508954355653335\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,495.82\n", + "Adstocked value: 57,496.16\n", + "Saturated value: 0.3537\n", + "Final response: 50547.6319\n", + "Raw spend: 57495.82323939271\n", + "After adstock: 57496.156572726046\n", + "After hill transform: 0.35370853279483255\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.5133386362091797e-05\n", + "After adstock: 0.3333484667196954\n", + "After hill transform: 1.8899242580430296e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,395.87\n", + "Adstocked value: 448,397.09\n", + "Saturated value: 0.9509\n", + "Final response: 513613.7300\n", + "Raw spend: 448395.8706430143\n", + "After adstock: 448397.09286523657\n", + "After hill transform: 0.9508954355653382\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,495.82\n", + "Adstocked value: 57,496.16\n", + "Saturated value: 0.3537\n", + "Final response: 50547.6319\n", + "Raw spend: 57495.82323939271\n", + "After adstock: 57496.156572726046\n", + "After hill transform: 0.35370853279483255\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.5133386362091797e-05\n", + "After adstock: 0.3333484667196954\n", + "After hill transform: 1.8899242580430296e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,395.87\n", + "Adstocked value: 448,397.09\n", + "Saturated value: 0.9509\n", + "Final response: 513613.7300\n", + "Raw spend: 448395.8706429994\n", + "After adstock: 448397.09286522167\n", + "After hill transform: 0.9508954355653335\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,495.82\n", + "Adstocked value: 57,496.16\n", + "Saturated value: 0.3537\n", + "Final response: 50547.6319\n", + "Raw spend: 57495.82323940761\n", + "After adstock: 57496.15657274095\n", + "After hill transform: 0.35370853279486736\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.5133386362091797e-05\n", + "After adstock: 0.3333484667196954\n", + "After hill transform: 1.8899242580430296e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,395.87\n", + "Adstocked value: 448,397.09\n", + "Saturated value: 0.9509\n", + "Final response: 513613.7300\n", + "Raw spend: 448395.8706429994\n", + "After adstock: 448397.09286522167\n", + "After hill transform: 0.9508954355653335\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,495.82\n", + "Adstocked value: 57,496.16\n", + "Saturated value: 0.3537\n", + "Final response: 50547.6319\n", + "Raw spend: 57495.82323939271\n", + "After adstock: 57496.156572726046\n", + "After hill transform: 0.35370853279483255\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.5148287523285645e-05\n", + "After adstock: 0.3333484816208566\n", + "After hill transform: 1.8899244804477524e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,395.87\n", + "Adstocked value: 448,397.09\n", + "Saturated value: 0.9509\n", + "Final response: 513613.7300\n", + "Raw spend: 448395.8706429994\n", + "After adstock: 448397.09286522167\n", + "After hill transform: 0.9508954355653335\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,495.82\n", + "Adstocked value: 57,496.16\n", + "Saturated value: 0.3537\n", + "Final response: 50547.6319\n", + "Raw spend: 57495.82323939271\n", + "After adstock: 57496.156572726046\n", + "After hill transform: 0.35370853279483255\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.5133386362091797e-05\n", + "After adstock: 0.3333484667196954\n", + "After hill transform: 1.8899242580430296e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,395.87\n", + "Adstocked value: 448,397.09\n", + "Saturated value: 0.9509\n", + "Final response: 513613.7300\n", + "Raw spend: 448395.8706429994\n", + "After adstock: 448397.09286522167\n", + "After hill transform: 0.9508954355653335\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,495.82\n", + "Adstocked value: 57,496.16\n", + "Saturated value: 0.3537\n", + "Final response: 50547.6319\n", + "Raw spend: 57495.82323939271\n", + "After adstock: 57496.156572726046\n", + "After hill transform: 0.35370853279483255\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.5133386362091797e-05\n", + "After adstock: 0.3333484667196954\n", + "After hill transform: 1.8899242580430296e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,395.87\n", + "Adstocked value: 448,397.09\n", + "Saturated value: 0.9509\n", + "Final response: 513613.7300\n", + "Raw spend: 448395.8706430143\n", + "After adstock: 448397.09286523657\n", + "After hill transform: 0.9508954355653382\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,495.82\n", + "Adstocked value: 57,496.16\n", + "Saturated value: 0.3537\n", + "Final response: 50547.6319\n", + "Raw spend: 57495.82323939271\n", + "After adstock: 57496.156572726046\n", + "After hill transform: 0.35370853279483255\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.5133386362091797e-05\n", + "After adstock: 0.3333484667196954\n", + "After hill transform: 1.8899242580430296e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,395.87\n", + "Adstocked value: 448,397.09\n", + "Saturated value: 0.9509\n", + "Final response: 513613.7300\n", + "Raw spend: 448395.8706429994\n", + "After adstock: 448397.09286522167\n", + "After hill transform: 0.9508954355653335\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,495.82\n", + "Adstocked value: 57,496.16\n", + "Saturated value: 0.3537\n", + "Final response: 50547.6319\n", + "Raw spend: 57495.82323940761\n", + "After adstock: 57496.15657274095\n", + "After hill transform: 0.35370853279486736\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.5133386362091797e-05\n", + "After adstock: 0.3333484667196954\n", + "After hill transform: 1.8899242580430296e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,395.87\n", + "Adstocked value: 448,397.09\n", + "Saturated value: 0.9509\n", + "Final response: 513613.7300\n", + "Raw spend: 448395.8706429994\n", + "After adstock: 448397.09286522167\n", + "After hill transform: 0.9508954355653335\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,495.82\n", + "Adstocked value: 57,496.16\n", + "Saturated value: 0.3537\n", + "Final response: 50547.6319\n", + "Raw spend: 57495.82323939271\n", + "After adstock: 57496.156572726046\n", + "After hill transform: 0.35370853279483255\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.5148287523285645e-05\n", + "After adstock: 0.3333484816208566\n", + "After hill transform: 1.8899244804477524e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,395.87\n", + "Adstocked value: 448,397.09\n", + "Saturated value: 0.9509\n", + "Final response: 513613.7300\n", + "Raw spend: 448395.8706429994\n", + "After adstock: 448397.09286522167\n", + "After hill transform: 0.9508954355653335\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,495.82\n", + "Adstocked value: 57,496.16\n", + "Saturated value: 0.3537\n", + "Final response: 50547.6319\n", + "Raw spend: 57495.82323939271\n", + "After adstock: 57496.156572726046\n", + "After hill transform: 0.35370853279483255\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.5133386362091797e-05\n", + "After adstock: 0.3333484667196954\n", + "After hill transform: 1.8899242580430296e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,237.19\n", + "Adstocked value: 448,238.41\n", + "Saturated value: 0.9508\n", + "Final response: 513586.9668\n", + "Raw spend: 448237.18924192426\n", + "After adstock: 448238.4114641465\n", + "After hill transform: 0.9508458867442761\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,654.51\n", + "Adstocked value: 57,654.84\n", + "Saturated value: 0.3541\n", + "Final response: 50600.4493\n", + "Raw spend: 57654.506515044595\n", + "After adstock: 57654.83984837793\n", + "After hill transform: 0.35407812368414354\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 7.178012960703387e-05\n", + "After adstock: 0.17654236836490117\n", + "After hill transform: 7.208874888110469e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,237.19\n", + "Adstocked value: 448,238.41\n", + "Saturated value: 0.9508\n", + "Final response: 513586.9668\n", + "Raw spend: 448237.18924192426\n", + "After adstock: 448238.4114641465\n", + "After hill transform: 0.9508458867442761\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,654.51\n", + "Adstocked value: 57,654.84\n", + "Saturated value: 0.3541\n", + "Final response: 50600.4493\n", + "Raw spend: 57654.506515044595\n", + "After adstock: 57654.83984837793\n", + "After hill transform: 0.35407812368414354\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 7.178012960703387e-05\n", + "After adstock: 0.17654236836490117\n", + "After hill transform: 7.208874888110469e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,237.19\n", + "Adstocked value: 448,238.41\n", + "Saturated value: 0.9508\n", + "Final response: 513586.9668\n", + "Raw spend: 448237.18924193917\n", + "After adstock: 448238.4114641614\n", + "After hill transform: 0.9508458867442807\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,654.51\n", + "Adstocked value: 57,654.84\n", + "Saturated value: 0.3541\n", + "Final response: 50600.4493\n", + "Raw spend: 57654.506515044595\n", + "After adstock: 57654.83984837793\n", + "After hill transform: 0.35407812368414354\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 7.178012960703387e-05\n", + "After adstock: 0.17654236836490117\n", + "After hill transform: 7.208874888110469e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,237.19\n", + "Adstocked value: 448,238.41\n", + "Saturated value: 0.9508\n", + "Final response: 513586.9668\n", + "Raw spend: 448237.18924192426\n", + "After adstock: 448238.4114641465\n", + "After hill transform: 0.9508458867442761\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,654.51\n", + "Adstocked value: 57,654.84\n", + "Saturated value: 0.3541\n", + "Final response: 50600.4493\n", + "Raw spend: 57654.5065150595\n", + "After adstock: 57654.83984839283\n", + "After hill transform: 0.3540781236841783\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 7.178012960703387e-05\n", + "After adstock: 0.17654236836490117\n", + "After hill transform: 7.208874888110469e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,237.19\n", + "Adstocked value: 448,238.41\n", + "Saturated value: 0.9508\n", + "Final response: 513586.9668\n", + "Raw spend: 448237.18924192426\n", + "After adstock: 448238.4114641465\n", + "After hill transform: 0.9508458867442761\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,654.51\n", + "Adstocked value: 57,654.84\n", + "Saturated value: 0.3541\n", + "Final response: 50600.4493\n", + "Raw spend: 57654.506515044595\n", + "After adstock: 57654.83984837793\n", + "After hill transform: 0.35407812368414354\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.3333333482344945\n", + "After hill transform: 1.8896986180499446e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 7.178012960703387e-05\n", + "After adstock: 0.17654236836490117\n", + "After hill transform: 7.208874888110469e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,237.19\n", + "Adstocked value: 448,238.41\n", + "Saturated value: 0.9508\n", + "Final response: 513586.9668\n", + "Raw spend: 448237.18924192426\n", + "After adstock: 448238.4114641465\n", + "After hill transform: 0.9508458867442761\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,654.51\n", + "Adstocked value: 57,654.84\n", + "Saturated value: 0.3541\n", + "Final response: 50600.4493\n", + "Raw spend: 57654.506515044595\n", + "After adstock: 57654.83984837793\n", + "After hill transform: 0.35407812368414354\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 7.179503076822771e-05\n", + "After adstock: 0.17654238326606236\n", + "After hill transform: 7.208876576833395e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,237.19\n", + "Adstocked value: 448,238.41\n", + "Saturated value: 0.9508\n", + "Final response: 513586.9668\n", + "Raw spend: 448237.18924192426\n", + "After adstock: 448238.4114641465\n", + "After hill transform: 0.9508458867442761\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,654.51\n", + "Adstocked value: 57,654.84\n", + "Saturated value: 0.3541\n", + "Final response: 50600.4493\n", + "Raw spend: 57654.506515044595\n", + "After adstock: 57654.83984837793\n", + "After hill transform: 0.35407812368414354\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 7.178012960703387e-05\n", + "After adstock: 0.17654236836490117\n", + "After hill transform: 7.208874888110469e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,237.19\n", + "Adstocked value: 448,238.41\n", + "Saturated value: 0.9508\n", + "Final response: 513586.9668\n", + "Raw spend: 448237.18924193917\n", + "After adstock: 448238.4114641614\n", + "After hill transform: 0.9508458867442807\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,654.51\n", + "Adstocked value: 57,654.84\n", + "Saturated value: 0.3541\n", + "Final response: 50600.4493\n", + "Raw spend: 57654.506515044595\n", + "After adstock: 57654.83984837793\n", + "After hill transform: 0.35407812368414354\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 7.178012960703387e-05\n", + "After adstock: 0.17654236836490117\n", + "After hill transform: 7.208874888110469e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,237.19\n", + "Adstocked value: 448,238.41\n", + "Saturated value: 0.9508\n", + "Final response: 513586.9668\n", + "Raw spend: 448237.18924192426\n", + "After adstock: 448238.4114641465\n", + "After hill transform: 0.9508458867442761\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,654.51\n", + "Adstocked value: 57,654.84\n", + "Saturated value: 0.3541\n", + "Final response: 50600.4493\n", + "Raw spend: 57654.5065150595\n", + "After adstock: 57654.83984839283\n", + "After hill transform: 0.3540781236841783\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 7.178012960703387e-05\n", + "After adstock: 0.17654236836490117\n", + "After hill transform: 7.208874888110469e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,237.19\n", + "Adstocked value: 448,238.41\n", + "Saturated value: 0.9508\n", + "Final response: 513586.9668\n", + "Raw spend: 448237.18924192426\n", + "After adstock: 448238.4114641465\n", + "After hill transform: 0.9508458867442761\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,654.51\n", + "Adstocked value: 57,654.84\n", + "Saturated value: 0.3541\n", + "Final response: 50600.4493\n", + "Raw spend: 57654.506515044595\n", + "After adstock: 57654.83984837793\n", + "After hill transform: 0.35407812368414354\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.3333333482344945\n", + "After hill transform: 1.8896986180499446e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 7.178012960703387e-05\n", + "After adstock: 0.17654236836490117\n", + "After hill transform: 7.208874888110469e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 448,237.19\n", + "Adstocked value: 448,238.41\n", + "Saturated value: 0.9508\n", + "Final response: 513586.9668\n", + "Raw spend: 448237.18924192426\n", + "After adstock: 448238.4114641465\n", + "After hill transform: 0.9508458867442761\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 57,654.51\n", + "Adstocked value: 57,654.84\n", + "Saturated value: 0.3541\n", + "Final response: 50600.4493\n", + "Raw spend: 57654.506515044595\n", + "After adstock: 57654.83984837793\n", + "After hill transform: 0.35407812368414354\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 7.179503076822771e-05\n", + "After adstock: 0.17654238326606236\n", + "After hill transform: 7.208876576833395e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 447,443.78\n", + "Adstocked value: 447,445.00\n", + "Saturated value: 0.9506\n", + "Final response: 513452.6235\n", + "Raw spend: 447443.78208006505\n", + "After adstock: 447445.0043022873\n", + "After hill transform: 0.9505971658389596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 58,447.92\n", + "Adstocked value: 58,448.26\n", + "Saturated value: 0.3559\n", + "Final response: 50862.7415\n", + "Raw spend: 58447.92304978642\n", + "After adstock: 58448.256383119755\n", + "After hill transform: 0.3559135214644928\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.00019994530551092527\n", + "After adstock: 0.17667053354080506\n", + "After hill transform: 7.223408987591792e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 447,443.78\n", + "Adstocked value: 447,445.00\n", + "Saturated value: 0.9506\n", + "Final response: 513452.6235\n", + "Raw spend: 447443.78208006505\n", + "After adstock: 447445.0043022873\n", + "After hill transform: 0.9505971658389596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 58,447.92\n", + "Adstocked value: 58,448.26\n", + "Saturated value: 0.3559\n", + "Final response: 50862.7415\n", + "Raw spend: 58447.92304978642\n", + "After adstock: 58448.256383119755\n", + "After hill transform: 0.3559135214644928\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.00019994530551092527\n", + "After adstock: 0.17667053354080506\n", + "After hill transform: 7.223408987591792e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 447,443.78\n", + "Adstocked value: 447,445.00\n", + "Saturated value: 0.9506\n", + "Final response: 513452.6235\n", + "Raw spend: 447443.78208007995\n", + "After adstock: 447445.0043023022\n", + "After hill transform: 0.9505971658389644\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 58,447.92\n", + "Adstocked value: 58,448.26\n", + "Saturated value: 0.3559\n", + "Final response: 50862.7415\n", + "Raw spend: 58447.92304978642\n", + "After adstock: 58448.256383119755\n", + "After hill transform: 0.3559135214644928\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.00019994530551092527\n", + "After adstock: 0.17667053354080506\n", + "After hill transform: 7.223408987591792e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 447,443.78\n", + "Adstocked value: 447,445.00\n", + "Saturated value: 0.9506\n", + "Final response: 513452.6235\n", + "Raw spend: 447443.78208006505\n", + "After adstock: 447445.0043022873\n", + "After hill transform: 0.9505971658389596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 58,447.92\n", + "Adstocked value: 58,448.26\n", + "Saturated value: 0.3559\n", + "Final response: 50862.7415\n", + "Raw spend: 58447.92304980132\n", + "After adstock: 58448.256383134656\n", + "After hill transform: 0.3559135214645271\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.00019994530551092527\n", + "After adstock: 0.17667053354080506\n", + "After hill transform: 7.223408987591792e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 447,443.78\n", + "Adstocked value: 447,445.00\n", + "Saturated value: 0.9506\n", + "Final response: 513452.6235\n", + "Raw spend: 447443.78208006505\n", + "After adstock: 447445.0043022873\n", + "After hill transform: 0.9505971658389596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 58,447.92\n", + "Adstocked value: 58,448.26\n", + "Saturated value: 0.3559\n", + "Final response: 50862.7415\n", + "Raw spend: 58447.92304978642\n", + "After adstock: 58448.256383119755\n", + "After hill transform: 0.3559135214644928\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.3333333482344945\n", + "After hill transform: 1.8896986180499446e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.00019994530551092527\n", + "After adstock: 0.17667053354080506\n", + "After hill transform: 7.223408987591792e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 447,443.78\n", + "Adstocked value: 447,445.00\n", + "Saturated value: 0.9506\n", + "Final response: 513452.6235\n", + "Raw spend: 447443.78208006505\n", + "After adstock: 447445.0043022873\n", + "After hill transform: 0.9505971658389596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 58,447.92\n", + "Adstocked value: 58,448.26\n", + "Saturated value: 0.3559\n", + "Final response: 50862.7415\n", + "Raw spend: 58447.92304978642\n", + "After adstock: 58448.256383119755\n", + "After hill transform: 0.3559135214644928\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.00019996020667211912\n", + "After adstock: 0.17667054844196625\n", + "After hill transform: 7.22341067849187e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 447,443.78\n", + "Adstocked value: 447,445.00\n", + "Saturated value: 0.9506\n", + "Final response: 513452.6235\n", + "Raw spend: 447443.78208006505\n", + "After adstock: 447445.0043022873\n", + "After hill transform: 0.9505971658389596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 58,447.92\n", + "Adstocked value: 58,448.26\n", + "Saturated value: 0.3559\n", + "Final response: 50862.7415\n", + "Raw spend: 58447.92304978642\n", + "After adstock: 58448.256383119755\n", + "After hill transform: 0.3559135214644928\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.00019994530551092527\n", + "After adstock: 0.17667053354080506\n", + "After hill transform: 7.223408987591792e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 447,443.78\n", + "Adstocked value: 447,445.00\n", + "Saturated value: 0.9506\n", + "Final response: 513452.6235\n", + "Raw spend: 447443.78208007995\n", + "After adstock: 447445.0043023022\n", + "After hill transform: 0.9505971658389644\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 58,447.92\n", + "Adstocked value: 58,448.26\n", + "Saturated value: 0.3559\n", + "Final response: 50862.7415\n", + "Raw spend: 58447.92304978642\n", + "After adstock: 58448.256383119755\n", + "After hill transform: 0.3559135214644928\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.00019994530551092527\n", + "After adstock: 0.17667053354080506\n", + "After hill transform: 7.223408987591792e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 447,443.78\n", + "Adstocked value: 447,445.00\n", + "Saturated value: 0.9506\n", + "Final response: 513452.6235\n", + "Raw spend: 447443.78208006505\n", + "After adstock: 447445.0043022873\n", + "After hill transform: 0.9505971658389596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 58,447.92\n", + "Adstocked value: 58,448.26\n", + "Saturated value: 0.3559\n", + "Final response: 50862.7415\n", + "Raw spend: 58447.92304980132\n", + "After adstock: 58448.256383134656\n", + "After hill transform: 0.3559135214645271\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.00019994530551092527\n", + "After adstock: 0.17667053354080506\n", + "After hill transform: 7.223408987591792e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 447,443.78\n", + "Adstocked value: 447,445.00\n", + "Saturated value: 0.9506\n", + "Final response: 513452.6235\n", + "Raw spend: 447443.78208006505\n", + "After adstock: 447445.0043022873\n", + "After hill transform: 0.9505971658389596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 58,447.92\n", + "Adstocked value: 58,448.26\n", + "Saturated value: 0.3559\n", + "Final response: 50862.7415\n", + "Raw spend: 58447.92304978642\n", + "After adstock: 58448.256383119755\n", + "After hill transform: 0.3559135214644928\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.3333333482344945\n", + "After hill transform: 1.8896986180499446e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.00019994530551092527\n", + "After adstock: 0.17667053354080506\n", + "After hill transform: 7.223408987591792e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 447,443.78\n", + "Adstocked value: 447,445.00\n", + "Saturated value: 0.9506\n", + "Final response: 513452.6235\n", + "Raw spend: 447443.78208006505\n", + "After adstock: 447445.0043022873\n", + "After hill transform: 0.9505971658389596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 58,447.92\n", + "Adstocked value: 58,448.26\n", + "Saturated value: 0.3559\n", + "Final response: 50862.7415\n", + "Raw spend: 58447.92304978642\n", + "After adstock: 58448.256383119755\n", + "After hill transform: 0.3559135214644928\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.00019996020667211912\n", + "After adstock: 0.17667054844196625\n", + "After hill transform: 7.22341067849187e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 443,665.65\n", + "Adstocked value: 443,666.87\n", + "Saturated value: 0.9494\n", + "Final response: 512800.6375\n", + "Raw spend: 443665.6503788978\n", + "After adstock: 443666.87260112003\n", + "After hill transform: 0.9493900905530018\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 62,226.10\n", + "Adstocked value: 62,226.43\n", + "Saturated value: 0.3644\n", + "Final response: 52072.4722\n", + "Raw spend: 62226.099460527796\n", + "After adstock: 62226.43279386113\n", + "After hill transform: 0.36437864724771735\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.986900945054741e-05\n", + "After adstock: 0.17651045724474468\n", + "After hill transform: 7.205259036353108e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 443,665.65\n", + "Adstocked value: 443,666.87\n", + "Saturated value: 0.9494\n", + "Final response: 512800.6375\n", + "Raw spend: 443665.6503788978\n", + "After adstock: 443666.87260112003\n", + "After hill transform: 0.9493900905530018\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 62,226.10\n", + "Adstocked value: 62,226.43\n", + "Saturated value: 0.3644\n", + "Final response: 52072.4722\n", + "Raw spend: 62226.099460527796\n", + "After adstock: 62226.43279386113\n", + "After hill transform: 0.36437864724771735\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.986900945054741e-05\n", + "After adstock: 0.17651045724474468\n", + "After hill transform: 7.205259036353108e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 443,665.65\n", + "Adstocked value: 443,666.87\n", + "Saturated value: 0.9494\n", + "Final response: 512800.6375\n", + "Raw spend: 443665.6503789127\n", + "After adstock: 443666.87260113494\n", + "After hill transform: 0.9493900905530066\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 62,226.10\n", + "Adstocked value: 62,226.43\n", + "Saturated value: 0.3644\n", + "Final response: 52072.4722\n", + "Raw spend: 62226.099460527796\n", + "After adstock: 62226.43279386113\n", + "After hill transform: 0.36437864724771735\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.986900945054741e-05\n", + "After adstock: 0.17651045724474468\n", + "After hill transform: 7.205259036353108e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 443,665.65\n", + "Adstocked value: 443,666.87\n", + "Saturated value: 0.9494\n", + "Final response: 512800.6375\n", + "Raw spend: 443665.6503788978\n", + "After adstock: 443666.87260112003\n", + "After hill transform: 0.9493900905530018\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 62,226.10\n", + "Adstocked value: 62,226.43\n", + "Saturated value: 0.3644\n", + "Final response: 52072.4722\n", + "Raw spend: 62226.0994605427\n", + "After adstock: 62226.43279387603\n", + "After hill transform: 0.3643786472477499\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.986900945054741e-05\n", + "After adstock: 0.17651045724474468\n", + "After hill transform: 7.205259036353108e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 443,665.65\n", + "Adstocked value: 443,666.87\n", + "Saturated value: 0.9494\n", + "Final response: 512800.6375\n", + "Raw spend: 443665.6503788978\n", + "After adstock: 443666.87260112003\n", + "After hill transform: 0.9493900905530018\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 62,226.10\n", + "Adstocked value: 62,226.43\n", + "Saturated value: 0.3644\n", + "Final response: 52072.4722\n", + "Raw spend: 62226.099460527796\n", + "After adstock: 62226.43279386113\n", + "After hill transform: 0.36437864724771735\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.3333333482344945\n", + "After hill transform: 1.8896986180499446e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.986900945054741e-05\n", + "After adstock: 0.17651045724474468\n", + "After hill transform: 7.205259036353108e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 443,665.65\n", + "Adstocked value: 443,666.87\n", + "Saturated value: 0.9494\n", + "Final response: 512800.6375\n", + "Raw spend: 443665.6503788978\n", + "After adstock: 443666.87260112003\n", + "After hill transform: 0.9493900905530018\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 62,226.10\n", + "Adstocked value: 62,226.43\n", + "Saturated value: 0.3644\n", + "Final response: 52072.4722\n", + "Raw spend: 62226.099460527796\n", + "After adstock: 62226.43279386113\n", + "After hill transform: 0.36437864724771735\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.9883910611741255e-05\n", + "After adstock: 0.17651047214590587\n", + "After hill transform: 7.205260724534148e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 443,665.65\n", + "Adstocked value: 443,666.87\n", + "Saturated value: 0.9494\n", + "Final response: 512800.6375\n", + "Raw spend: 443665.6503788978\n", + "After adstock: 443666.87260112003\n", + "After hill transform: 0.9493900905530018\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 62,226.10\n", + "Adstocked value: 62,226.43\n", + "Saturated value: 0.3644\n", + "Final response: 52072.4722\n", + "Raw spend: 62226.099460527796\n", + "After adstock: 62226.43279386113\n", + "After hill transform: 0.36437864724771735\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.986900945054741e-05\n", + "After adstock: 0.17651045724474468\n", + "After hill transform: 7.205259036353108e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 443,665.65\n", + "Adstocked value: 443,666.87\n", + "Saturated value: 0.9494\n", + "Final response: 512800.6375\n", + "Raw spend: 443665.6503789127\n", + "After adstock: 443666.87260113494\n", + "After hill transform: 0.9493900905530066\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 62,226.10\n", + "Adstocked value: 62,226.43\n", + "Saturated value: 0.3644\n", + "Final response: 52072.4722\n", + "Raw spend: 62226.099460527796\n", + "After adstock: 62226.43279386113\n", + "After hill transform: 0.36437864724771735\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.986900945054741e-05\n", + "After adstock: 0.17651045724474468\n", + "After hill transform: 7.205259036353108e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 443,665.65\n", + "Adstocked value: 443,666.87\n", + "Saturated value: 0.9494\n", + "Final response: 512800.6375\n", + "Raw spend: 443665.6503788978\n", + "After adstock: 443666.87260112003\n", + "After hill transform: 0.9493900905530018\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 62,226.10\n", + "Adstocked value: 62,226.43\n", + "Saturated value: 0.3644\n", + "Final response: 52072.4722\n", + "Raw spend: 62226.0994605427\n", + "After adstock: 62226.43279387603\n", + "After hill transform: 0.3643786472477499\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.986900945054741e-05\n", + "After adstock: 0.17651045724474468\n", + "After hill transform: 7.205259036353108e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 443,665.65\n", + "Adstocked value: 443,666.87\n", + "Saturated value: 0.9494\n", + "Final response: 512800.6375\n", + "Raw spend: 443665.6503788978\n", + "After adstock: 443666.87260112003\n", + "After hill transform: 0.9493900905530018\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 62,226.10\n", + "Adstocked value: 62,226.43\n", + "Saturated value: 0.3644\n", + "Final response: 52072.4722\n", + "Raw spend: 62226.099460527796\n", + "After adstock: 62226.43279386113\n", + "After hill transform: 0.36437864724771735\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.3333333482344945\n", + "After hill transform: 1.8896986180499446e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.986900945054741e-05\n", + "After adstock: 0.17651045724474468\n", + "After hill transform: 7.205259036353108e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 443,665.65\n", + "Adstocked value: 443,666.87\n", + "Saturated value: 0.9494\n", + "Final response: 512800.6375\n", + "Raw spend: 443665.6503788978\n", + "After adstock: 443666.87260112003\n", + "After hill transform: 0.9493900905530018\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 62,226.10\n", + "Adstocked value: 62,226.43\n", + "Saturated value: 0.3644\n", + "Final response: 52072.4722\n", + "Raw spend: 62226.099460527796\n", + "After adstock: 62226.43279386113\n", + "After hill transform: 0.36437864724771735\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.9883910611741255e-05\n", + "After adstock: 0.17651047214590587\n", + "After hill transform: 7.205260724534148e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 426,664.03\n", + "Adstocked value: 426,665.26\n", + "Saturated value: 0.9435\n", + "Final response: 509596.8950\n", + "Raw spend: 426664.03358931234\n", + "After adstock: 426665.2558115346\n", + "After hill transform: 0.9434587378371918\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 79,227.92\n", + "Adstocked value: 79,228.25\n", + "Saturated value: 0.3978\n", + "Final response: 56845.0799\n", + "Raw spend: 79227.91760473177\n", + "After adstock: 79228.2509380651\n", + "After hill transform: 0.39777510949512357\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.0553008518158511e-05\n", + "After adstock: 0.17648114124381228\n", + "After hill transform: 7.201938260447659e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 426,664.03\n", + "Adstocked value: 426,665.26\n", + "Saturated value: 0.9435\n", + "Final response: 509596.8950\n", + "Raw spend: 426664.03358931234\n", + "After adstock: 426665.2558115346\n", + "After hill transform: 0.9434587378371918\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 79,227.92\n", + "Adstocked value: 79,228.25\n", + "Saturated value: 0.3978\n", + "Final response: 56845.0799\n", + "Raw spend: 79227.91760473177\n", + "After adstock: 79228.2509380651\n", + "After hill transform: 0.39777510949512357\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.0553008518158511e-05\n", + "After adstock: 0.17648114124381228\n", + "After hill transform: 7.201938260447659e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 426,664.03\n", + "Adstocked value: 426,665.26\n", + "Saturated value: 0.9435\n", + "Final response: 509596.8950\n", + "Raw spend: 426664.03358932724\n", + "After adstock: 426665.2558115495\n", + "After hill transform: 0.9434587378371974\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 79,227.92\n", + "Adstocked value: 79,228.25\n", + "Saturated value: 0.3978\n", + "Final response: 56845.0799\n", + "Raw spend: 79227.91760473177\n", + "After adstock: 79228.2509380651\n", + "After hill transform: 0.39777510949512357\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.0553008518158511e-05\n", + "After adstock: 0.17648114124381228\n", + "After hill transform: 7.201938260447659e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 426,664.03\n", + "Adstocked value: 426,665.26\n", + "Saturated value: 0.9435\n", + "Final response: 509596.8950\n", + "Raw spend: 426664.03358931234\n", + "After adstock: 426665.2558115346\n", + "After hill transform: 0.9434587378371918\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 79,227.92\n", + "Adstocked value: 79,228.25\n", + "Saturated value: 0.3978\n", + "Final response: 56845.0799\n", + "Raw spend: 79227.91760474668\n", + "After adstock: 79228.25093808\n", + "After hill transform: 0.39777510949515\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.0553008518158511e-05\n", + "After adstock: 0.17648114124381228\n", + "After hill transform: 7.201938260447659e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 426,664.03\n", + "Adstocked value: 426,665.26\n", + "Saturated value: 0.9435\n", + "Final response: 509596.8950\n", + "Raw spend: 426664.03358931234\n", + "After adstock: 426665.2558115346\n", + "After hill transform: 0.9434587378371918\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 79,227.92\n", + "Adstocked value: 79,228.25\n", + "Saturated value: 0.3978\n", + "Final response: 56845.0799\n", + "Raw spend: 79227.91760473177\n", + "After adstock: 79228.2509380651\n", + "After hill transform: 0.39777510949512357\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.3333333482344945\n", + "After hill transform: 1.8896986180499446e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.0553008518158511e-05\n", + "After adstock: 0.17648114124381228\n", + "After hill transform: 7.201938260447659e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 426,664.03\n", + "Adstocked value: 426,665.26\n", + "Saturated value: 0.9435\n", + "Final response: 509596.8950\n", + "Raw spend: 426664.03358931234\n", + "After adstock: 426665.2558115346\n", + "After hill transform: 0.9434587378371918\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 79,227.92\n", + "Adstocked value: 79,228.25\n", + "Saturated value: 0.3978\n", + "Final response: 56845.0799\n", + "Raw spend: 79227.91760473177\n", + "After adstock: 79228.2509380651\n", + "After hill transform: 0.39777510949512357\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.0567909679352359e-05\n", + "After adstock: 0.17648115614497348\n", + "After hill transform: 7.201939948130948e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 426,664.03\n", + "Adstocked value: 426,665.26\n", + "Saturated value: 0.9435\n", + "Final response: 509596.8950\n", + "Raw spend: 426664.03358931234\n", + "After adstock: 426665.2558115346\n", + "After hill transform: 0.9434587378371918\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 79,227.92\n", + "Adstocked value: 79,228.25\n", + "Saturated value: 0.3978\n", + "Final response: 56845.0799\n", + "Raw spend: 79227.91760473177\n", + "After adstock: 79228.2509380651\n", + "After hill transform: 0.39777510949512357\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.0553008518158511e-05\n", + "After adstock: 0.17648114124381228\n", + "After hill transform: 7.201938260447659e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 426,664.03\n", + "Adstocked value: 426,665.26\n", + "Saturated value: 0.9435\n", + "Final response: 509596.8950\n", + "Raw spend: 426664.03358932724\n", + "After adstock: 426665.2558115495\n", + "After hill transform: 0.9434587378371974\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 79,227.92\n", + "Adstocked value: 79,228.25\n", + "Saturated value: 0.3978\n", + "Final response: 56845.0799\n", + "Raw spend: 79227.91760473177\n", + "After adstock: 79228.2509380651\n", + "After hill transform: 0.39777510949512357\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.0553008518158511e-05\n", + "After adstock: 0.17648114124381228\n", + "After hill transform: 7.201938260447659e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 426,664.03\n", + "Adstocked value: 426,665.26\n", + "Saturated value: 0.9435\n", + "Final response: 509596.8950\n", + "Raw spend: 426664.03358931234\n", + "After adstock: 426665.2558115346\n", + "After hill transform: 0.9434587378371918\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 79,227.92\n", + "Adstocked value: 79,228.25\n", + "Saturated value: 0.3978\n", + "Final response: 56845.0799\n", + "Raw spend: 79227.91760474668\n", + "After adstock: 79228.25093808\n", + "After hill transform: 0.39777510949515\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.0553008518158511e-05\n", + "After adstock: 0.17648114124381228\n", + "After hill transform: 7.201938260447659e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 426,664.03\n", + "Adstocked value: 426,665.26\n", + "Saturated value: 0.9435\n", + "Final response: 509596.8950\n", + "Raw spend: 426664.03358931234\n", + "After adstock: 426665.2558115346\n", + "After hill transform: 0.9434587378371918\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 79,227.92\n", + "Adstocked value: 79,228.25\n", + "Saturated value: 0.3978\n", + "Final response: 56845.0799\n", + "Raw spend: 79227.91760473177\n", + "After adstock: 79228.2509380651\n", + "After hill transform: 0.39777510949512357\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.3333333482344945\n", + "After hill transform: 1.8896986180499446e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.0553008518158511e-05\n", + "After adstock: 0.17648114124381228\n", + "After hill transform: 7.201938260447659e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 426,664.03\n", + "Adstocked value: 426,665.26\n", + "Saturated value: 0.9435\n", + "Final response: 509596.8950\n", + "Raw spend: 426664.03358931234\n", + "After adstock: 426665.2558115346\n", + "After hill transform: 0.9434587378371918\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 79,227.92\n", + "Adstocked value: 79,228.25\n", + "Saturated value: 0.3978\n", + "Final response: 56845.0799\n", + "Raw spend: 79227.91760473177\n", + "After adstock: 79228.2509380651\n", + "After hill transform: 0.39777510949512357\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.0567909679352359e-05\n", + "After adstock: 0.17648115614497348\n", + "After hill transform: 7.201939948130948e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 415,844.33\n", + "Adstocked value: 415,845.55\n", + "Saturated value: 0.9392\n", + "Final response: 507301.9209\n", + "Raw spend: 415844.3306441657\n", + "After adstock: 415845.55286638794\n", + "After hill transform: 0.9392098632129479\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 90,047.75\n", + "Adstocked value: 90,048.08\n", + "Saturated value: 0.4159\n", + "Final response: 59433.8273\n", + "Raw spend: 90047.7491096632\n", + "After adstock: 90048.08244299653\n", + "After hill transform: 0.4158899448610051\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 1.89\n", + "Adstocked value: 2.07\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.893726484864397\n", + "After adstock: 2.070197073099691\n", + "After hill transform: 6.686235333420736e-11\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 415,844.33\n", + "Adstocked value: 415,845.55\n", + "Saturated value: 0.9392\n", + "Final response: 507301.9209\n", + "Raw spend: 415844.3306441657\n", + "After adstock: 415845.55286638794\n", + "After hill transform: 0.9392098632129479\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 90,047.75\n", + "Adstocked value: 90,048.08\n", + "Saturated value: 0.4159\n", + "Final response: 59433.8273\n", + "Raw spend: 90047.7491096632\n", + "After adstock: 90048.08244299653\n", + "After hill transform: 0.4158899448610051\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 1.89\n", + "Adstocked value: 2.07\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.893726484864397\n", + "After adstock: 2.070197073099691\n", + "After hill transform: 6.686235333420736e-11\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 415,844.33\n", + "Adstocked value: 415,845.55\n", + "Saturated value: 0.9392\n", + "Final response: 507301.9209\n", + "Raw spend: 415844.3306441806\n", + "After adstock: 415845.55286640284\n", + "After hill transform: 0.9392098632129541\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 90,047.75\n", + "Adstocked value: 90,048.08\n", + "Saturated value: 0.4159\n", + "Final response: 59433.8273\n", + "Raw spend: 90047.7491096632\n", + "After adstock: 90048.08244299653\n", + "After hill transform: 0.4158899448610051\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 1.89\n", + "Adstocked value: 2.07\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.893726484864397\n", + "After adstock: 2.070197073099691\n", + "After hill transform: 6.686235333420736e-11\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 415,844.33\n", + "Adstocked value: 415,845.55\n", + "Saturated value: 0.9392\n", + "Final response: 507301.9209\n", + "Raw spend: 415844.3306441657\n", + "After adstock: 415845.55286638794\n", + "After hill transform: 0.9392098632129479\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 90,047.75\n", + "Adstocked value: 90,048.08\n", + "Saturated value: 0.4159\n", + "Final response: 59433.8273\n", + "Raw spend: 90047.7491096781\n", + "After adstock: 90048.08244301143\n", + "After hill transform: 0.41588994486102865\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 1.89\n", + "Adstocked value: 2.07\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.893726484864397\n", + "After adstock: 2.070197073099691\n", + "After hill transform: 6.686235333420736e-11\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 415,844.33\n", + "Adstocked value: 415,845.55\n", + "Saturated value: 0.9392\n", + "Final response: 507301.9209\n", + "Raw spend: 415844.3306441657\n", + "After adstock: 415845.55286638794\n", + "After hill transform: 0.9392098632129479\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 90,047.75\n", + "Adstocked value: 90,048.08\n", + "Saturated value: 0.4159\n", + "Final response: 59433.8273\n", + "Raw spend: 90047.7491096632\n", + "After adstock: 90048.08244299653\n", + "After hill transform: 0.4158899448610051\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.3333333482344945\n", + "After hill transform: 1.8896986180499446e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 1.89\n", + "Adstocked value: 2.07\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.893726484864397\n", + "After adstock: 2.070197073099691\n", + "After hill transform: 6.686235333420736e-11\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 415,844.33\n", + "Adstocked value: 415,845.55\n", + "Saturated value: 0.9392\n", + "Final response: 507301.9209\n", + "Raw spend: 415844.3306441657\n", + "After adstock: 415845.55286638794\n", + "After hill transform: 0.9392098632129479\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 90,047.75\n", + "Adstocked value: 90,048.08\n", + "Saturated value: 0.4159\n", + "Final response: 59433.8273\n", + "Raw spend: 90047.7491096632\n", + "After adstock: 90048.08244299653\n", + "After hill transform: 0.4158899448610051\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 1.89\n", + "Adstocked value: 2.07\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.8937264997655583\n", + "After adstock: 2.0701970880008522\n", + "After hill transform: 6.686235466991003e-11\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 415,844.33\n", + "Adstocked value: 415,845.55\n", + "Saturated value: 0.9392\n", + "Final response: 507301.9209\n", + "Raw spend: 415844.3306441657\n", + "After adstock: 415845.55286638794\n", + "After hill transform: 0.9392098632129479\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 90,047.75\n", + "Adstocked value: 90,048.08\n", + "Saturated value: 0.4159\n", + "Final response: 59433.8273\n", + "Raw spend: 90047.7491096632\n", + "After adstock: 90048.08244299653\n", + "After hill transform: 0.4158899448610051\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 1.89\n", + "Adstocked value: 2.07\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.893726484864397\n", + "After adstock: 2.070197073099691\n", + "After hill transform: 6.686235333420736e-11\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 415,844.33\n", + "Adstocked value: 415,845.55\n", + "Saturated value: 0.9392\n", + "Final response: 507301.9209\n", + "Raw spend: 415844.3306441806\n", + "After adstock: 415845.55286640284\n", + "After hill transform: 0.9392098632129541\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 90,047.75\n", + "Adstocked value: 90,048.08\n", + "Saturated value: 0.4159\n", + "Final response: 59433.8273\n", + "Raw spend: 90047.7491096632\n", + "After adstock: 90048.08244299653\n", + "After hill transform: 0.4158899448610051\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 1.89\n", + "Adstocked value: 2.07\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.893726484864397\n", + "After adstock: 2.070197073099691\n", + "After hill transform: 6.686235333420736e-11\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 415,844.33\n", + "Adstocked value: 415,845.55\n", + "Saturated value: 0.9392\n", + "Final response: 507301.9209\n", + "Raw spend: 415844.3306441657\n", + "After adstock: 415845.55286638794\n", + "After hill transform: 0.9392098632129479\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 90,047.75\n", + "Adstocked value: 90,048.08\n", + "Saturated value: 0.4159\n", + "Final response: 59433.8273\n", + "Raw spend: 90047.7491096781\n", + "After adstock: 90048.08244301143\n", + "After hill transform: 0.41588994486102865\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 1.89\n", + "Adstocked value: 2.07\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.893726484864397\n", + "After adstock: 2.070197073099691\n", + "After hill transform: 6.686235333420736e-11\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 415,844.33\n", + "Adstocked value: 415,845.55\n", + "Saturated value: 0.9392\n", + "Final response: 507301.9209\n", + "Raw spend: 415844.3306441657\n", + "After adstock: 415845.55286638794\n", + "After hill transform: 0.9392098632129479\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 90,047.75\n", + "Adstocked value: 90,048.08\n", + "Saturated value: 0.4159\n", + "Final response: 59433.8273\n", + "Raw spend: 90047.7491096632\n", + "After adstock: 90048.08244299653\n", + "After hill transform: 0.4158899448610051\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.3333333482344945\n", + "After hill transform: 1.8896986180499446e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 1.89\n", + "Adstocked value: 2.07\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.893726484864397\n", + "After adstock: 2.070197073099691\n", + "After hill transform: 6.686235333420736e-11\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 415,844.33\n", + "Adstocked value: 415,845.55\n", + "Saturated value: 0.9392\n", + "Final response: 507301.9209\n", + "Raw spend: 415844.3306441657\n", + "After adstock: 415845.55286638794\n", + "After hill transform: 0.9392098632129479\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 90,047.75\n", + "Adstocked value: 90,048.08\n", + "Saturated value: 0.4159\n", + "Final response: 59433.8273\n", + "Raw spend: 90047.7491096632\n", + "After adstock: 90048.08244299653\n", + "After hill transform: 0.4158899448610051\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 1.89\n", + "Adstocked value: 2.07\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.8937264997655583\n", + "After adstock: 2.0701970880008522\n", + "After hill transform: 6.686235466991003e-11\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 415,843.80\n", + "Adstocked value: 415,845.02\n", + "Saturated value: 0.9392\n", + "Final response: 507301.8026\n", + "Raw spend: 415843.79823567084\n", + "After adstock: 415845.0204578931\n", + "After hill transform: 0.9392096441642941\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 90,048.28\n", + "Adstocked value: 90,048.62\n", + "Saturated value: 0.4159\n", + "Final response: 59433.9478\n", + "Raw spend: 90048.28197625614\n", + "After adstock: 90048.61530958947\n", + "After hill transform: 0.4158907879373968\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3.93\n", + "Adstocked value: 4.11\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.934710158440679\n", + "After adstock: 4.1111807466759736\n", + "After hill transform: 4.4886367161581414e-10\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 415,843.80\n", + "Adstocked value: 415,845.02\n", + "Saturated value: 0.9392\n", + "Final response: 507301.8026\n", + "Raw spend: 415843.79823567084\n", + "After adstock: 415845.0204578931\n", + "After hill transform: 0.9392096441642941\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 90,048.28\n", + "Adstocked value: 90,048.62\n", + "Saturated value: 0.4159\n", + "Final response: 59433.9478\n", + "Raw spend: 90048.28197625614\n", + "After adstock: 90048.61530958947\n", + "After hill transform: 0.4158907879373968\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3.93\n", + "Adstocked value: 4.11\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.934710158440679\n", + "After adstock: 4.1111807466759736\n", + "After hill transform: 4.4886367161581414e-10\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 415,843.80\n", + "Adstocked value: 415,845.02\n", + "Saturated value: 0.9392\n", + "Final response: 507301.8026\n", + "Raw spend: 415843.79823568574\n", + "After adstock: 415845.020457908\n", + "After hill transform: 0.9392096441643003\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 90,048.28\n", + "Adstocked value: 90,048.62\n", + "Saturated value: 0.4159\n", + "Final response: 59433.9478\n", + "Raw spend: 90048.28197625614\n", + "After adstock: 90048.61530958947\n", + "After hill transform: 0.4158907879373968\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3.93\n", + "Adstocked value: 4.11\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.934710158440679\n", + "After adstock: 4.1111807466759736\n", + "After hill transform: 4.4886367161581414e-10\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 415,843.80\n", + "Adstocked value: 415,845.02\n", + "Saturated value: 0.9392\n", + "Final response: 507301.8026\n", + "Raw spend: 415843.79823567084\n", + "After adstock: 415845.0204578931\n", + "After hill transform: 0.9392096441642941\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 90,048.28\n", + "Adstocked value: 90,048.62\n", + "Saturated value: 0.4159\n", + "Final response: 59433.9478\n", + "Raw spend: 90048.28197627104\n", + "After adstock: 90048.61530960437\n", + "After hill transform: 0.4158907879374204\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3.93\n", + "Adstocked value: 4.11\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.934710158440679\n", + "After adstock: 4.1111807466759736\n", + "After hill transform: 4.4886367161581414e-10\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 415,843.80\n", + "Adstocked value: 415,845.02\n", + "Saturated value: 0.9392\n", + "Final response: 507301.8026\n", + "Raw spend: 415843.79823567084\n", + "After adstock: 415845.0204578931\n", + "After hill transform: 0.9392096441642941\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 90,048.28\n", + "Adstocked value: 90,048.62\n", + "Saturated value: 0.4159\n", + "Final response: 59433.9478\n", + "Raw spend: 90048.28197625614\n", + "After adstock: 90048.61530958947\n", + "After hill transform: 0.4158907879373968\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.3333333482344945\n", + "After hill transform: 1.8896986180499446e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3.93\n", + "Adstocked value: 4.11\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.934710158440679\n", + "After adstock: 4.1111807466759736\n", + "After hill transform: 4.4886367161581414e-10\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 415,843.80\n", + "Adstocked value: 415,845.02\n", + "Saturated value: 0.9392\n", + "Final response: 507301.8026\n", + "Raw spend: 415843.79823567084\n", + "After adstock: 415845.0204578931\n", + "After hill transform: 0.9392096441642941\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 90,048.28\n", + "Adstocked value: 90,048.62\n", + "Saturated value: 0.4159\n", + "Final response: 59433.9478\n", + "Raw spend: 90048.28197625614\n", + "After adstock: 90048.61530958947\n", + "After hill transform: 0.4158907879373968\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3.93\n", + "Adstocked value: 4.11\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.9347101733418404\n", + "After adstock: 4.111180761577135\n", + "After hill transform: 4.4886367613112567e-10\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 415,843.80\n", + "Adstocked value: 415,845.02\n", + "Saturated value: 0.9392\n", + "Final response: 507301.8026\n", + "Raw spend: 415843.79823567084\n", + "After adstock: 415845.0204578931\n", + "After hill transform: 0.9392096441642941\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 90,048.28\n", + "Adstocked value: 90,048.62\n", + "Saturated value: 0.4159\n", + "Final response: 59433.9478\n", + "Raw spend: 90048.28197625614\n", + "After adstock: 90048.61530958947\n", + "After hill transform: 0.4158907879373968\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3.93\n", + "Adstocked value: 4.11\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.934710158440679\n", + "After adstock: 4.1111807466759736\n", + "After hill transform: 4.4886367161581414e-10\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 415,843.80\n", + "Adstocked value: 415,845.02\n", + "Saturated value: 0.9392\n", + "Final response: 507301.8026\n", + "Raw spend: 415843.79823568574\n", + "After adstock: 415845.020457908\n", + "After hill transform: 0.9392096441643003\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 90,048.28\n", + "Adstocked value: 90,048.62\n", + "Saturated value: 0.4159\n", + "Final response: 59433.9478\n", + "Raw spend: 90048.28197625614\n", + "After adstock: 90048.61530958947\n", + "After hill transform: 0.4158907879373968\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3.93\n", + "Adstocked value: 4.11\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.934710158440679\n", + "After adstock: 4.1111807466759736\n", + "After hill transform: 4.4886367161581414e-10\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 415,843.80\n", + "Adstocked value: 415,845.02\n", + "Saturated value: 0.9392\n", + "Final response: 507301.8026\n", + "Raw spend: 415843.79823567084\n", + "After adstock: 415845.0204578931\n", + "After hill transform: 0.9392096441642941\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 90,048.28\n", + "Adstocked value: 90,048.62\n", + "Saturated value: 0.4159\n", + "Final response: 59433.9478\n", + "Raw spend: 90048.28197627104\n", + "After adstock: 90048.61530960437\n", + "After hill transform: 0.4158907879374204\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3.93\n", + "Adstocked value: 4.11\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.934710158440679\n", + "After adstock: 4.1111807466759736\n", + "After hill transform: 4.4886367161581414e-10\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 415,843.80\n", + "Adstocked value: 415,845.02\n", + "Saturated value: 0.9392\n", + "Final response: 507301.8026\n", + "Raw spend: 415843.79823567084\n", + "After adstock: 415845.0204578931\n", + "After hill transform: 0.9392096441642941\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 90,048.28\n", + "Adstocked value: 90,048.62\n", + "Saturated value: 0.4159\n", + "Final response: 59433.9478\n", + "Raw spend: 90048.28197625614\n", + "After adstock: 90048.61530958947\n", + "After hill transform: 0.4158907879373968\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.3333333482344945\n", + "After hill transform: 1.8896986180499446e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3.93\n", + "Adstocked value: 4.11\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.934710158440679\n", + "After adstock: 4.1111807466759736\n", + "After hill transform: 4.4886367161581414e-10\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 415,843.80\n", + "Adstocked value: 415,845.02\n", + "Saturated value: 0.9392\n", + "Final response: 507301.8026\n", + "Raw spend: 415843.79823567084\n", + "After adstock: 415845.0204578931\n", + "After hill transform: 0.9392096441642941\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 90,048.28\n", + "Adstocked value: 90,048.62\n", + "Saturated value: 0.4159\n", + "Final response: 59433.9478\n", + "Raw spend: 90048.28197625614\n", + "After adstock: 90048.61530958947\n", + "After hill transform: 0.4158907879373968\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3.93\n", + "Adstocked value: 4.11\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.9347101733418404\n", + "After adstock: 4.111180761577135\n", + "After hill transform: 4.4886367613112567e-10\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 415,841.14\n", + "Adstocked value: 415,842.36\n", + "Saturated value: 0.9392\n", + "Final response: 507301.2110\n", + "Raw spend: 415841.13619319664\n", + "After adstock: 415842.3584154189\n", + "After hill transform: 0.9392085489057451\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 90,050.95\n", + "Adstocked value: 90,051.28\n", + "Saturated value: 0.4159\n", + "Final response: 59434.5502\n", + "Raw spend: 90050.94630922079\n", + "After adstock: 90051.27964255412\n", + "After hill transform: 0.4158950032519053\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 14.14\n", + "Adstocked value: 14.32\n", + "Saturated value: 0.0000\n", + "Final response: 0.0004\n", + "Raw spend: 14.13962852630274\n", + "After adstock: 14.316099114538034\n", + "After hill transform: 1.432079634915076e-08\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 415,841.14\n", + "Adstocked value: 415,842.36\n", + "Saturated value: 0.9392\n", + "Final response: 507301.2110\n", + "Raw spend: 415841.13619319664\n", + "After adstock: 415842.3584154189\n", + "After hill transform: 0.9392085489057451\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 90,050.95\n", + "Adstocked value: 90,051.28\n", + "Saturated value: 0.4159\n", + "Final response: 59434.5502\n", + "Raw spend: 90050.94630922079\n", + "After adstock: 90051.27964255412\n", + "After hill transform: 0.4158950032519053\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 14.14\n", + "Adstocked value: 14.32\n", + "Saturated value: 0.0000\n", + "Final response: 0.0004\n", + "Raw spend: 14.13962852630274\n", + "After adstock: 14.316099114538034\n", + "After hill transform: 1.432079634915076e-08\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 415,841.14\n", + "Adstocked value: 415,842.36\n", + "Saturated value: 0.9392\n", + "Final response: 507301.2110\n", + "Raw spend: 415841.13619321154\n", + "After adstock: 415842.3584154338\n", + "After hill transform: 0.9392085489057512\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 90,050.95\n", + "Adstocked value: 90,051.28\n", + "Saturated value: 0.4159\n", + "Final response: 59434.5502\n", + "Raw spend: 90050.94630922079\n", + "After adstock: 90051.27964255412\n", + "After hill transform: 0.4158950032519053\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 14.14\n", + "Adstocked value: 14.32\n", + "Saturated value: 0.0000\n", + "Final response: 0.0004\n", + "Raw spend: 14.13962852630274\n", + "After adstock: 14.316099114538034\n", + "After hill transform: 1.432079634915076e-08\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 415,841.14\n", + "Adstocked value: 415,842.36\n", + "Saturated value: 0.9392\n", + "Final response: 507301.2110\n", + "Raw spend: 415841.13619319664\n", + "After adstock: 415842.3584154189\n", + "After hill transform: 0.9392085489057451\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 90,050.95\n", + "Adstocked value: 90,051.28\n", + "Saturated value: 0.4159\n", + "Final response: 59434.5502\n", + "Raw spend: 90050.94630923569\n", + "After adstock: 90051.27964256902\n", + "After hill transform: 0.4158950032519289\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 14.14\n", + "Adstocked value: 14.32\n", + "Saturated value: 0.0000\n", + "Final response: 0.0004\n", + "Raw spend: 14.13962852630274\n", + "After adstock: 14.316099114538034\n", + "After hill transform: 1.432079634915076e-08\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 415,841.14\n", + "Adstocked value: 415,842.36\n", + "Saturated value: 0.9392\n", + "Final response: 507301.2110\n", + "Raw spend: 415841.13619319664\n", + "After adstock: 415842.3584154189\n", + "After hill transform: 0.9392085489057451\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 90,050.95\n", + "Adstocked value: 90,051.28\n", + "Saturated value: 0.4159\n", + "Final response: 59434.5502\n", + "Raw spend: 90050.94630922079\n", + "After adstock: 90051.27964255412\n", + "After hill transform: 0.4158950032519053\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.3333333482344945\n", + "After hill transform: 1.8896986180499446e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 14.14\n", + "Adstocked value: 14.32\n", + "Saturated value: 0.0000\n", + "Final response: 0.0004\n", + "Raw spend: 14.13962852630274\n", + "After adstock: 14.316099114538034\n", + "After hill transform: 1.432079634915076e-08\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 415,841.14\n", + "Adstocked value: 415,842.36\n", + "Saturated value: 0.9392\n", + "Final response: 507301.2110\n", + "Raw spend: 415841.13619319664\n", + "After adstock: 415842.3584154189\n", + "After hill transform: 0.9392085489057451\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 90,050.95\n", + "Adstocked value: 90,051.28\n", + "Saturated value: 0.4159\n", + "Final response: 59434.5502\n", + "Raw spend: 90050.94630922079\n", + "After adstock: 90051.27964255412\n", + "After hill transform: 0.4158950032519053\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 14.14\n", + "Adstocked value: 14.32\n", + "Saturated value: 0.0000\n", + "Final response: 0.0004\n", + "Raw spend: 14.139628541203901\n", + "After adstock: 14.316099129439195\n", + "After hill transform: 1.4320796390520453e-08\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 415,841.14\n", + "Adstocked value: 415,842.36\n", + "Saturated value: 0.9392\n", + "Final response: 507301.2110\n", + "Raw spend: 415841.13619319664\n", + "After adstock: 415842.3584154189\n", + "After hill transform: 0.9392085489057451\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 90,050.95\n", + "Adstocked value: 90,051.28\n", + "Saturated value: 0.4159\n", + "Final response: 59434.5502\n", + "Raw spend: 90050.94630922079\n", + "After adstock: 90051.27964255412\n", + "After hill transform: 0.4158950032519053\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 14.14\n", + "Adstocked value: 14.32\n", + "Saturated value: 0.0000\n", + "Final response: 0.0004\n", + "Raw spend: 14.13962852630274\n", + "After adstock: 14.316099114538034\n", + "After hill transform: 1.432079634915076e-08\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 415,841.14\n", + "Adstocked value: 415,842.36\n", + "Saturated value: 0.9392\n", + "Final response: 507301.2110\n", + "Raw spend: 415841.13619321154\n", + "After adstock: 415842.3584154338\n", + "After hill transform: 0.9392085489057512\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 90,050.95\n", + "Adstocked value: 90,051.28\n", + "Saturated value: 0.4159\n", + "Final response: 59434.5502\n", + "Raw spend: 90050.94630922079\n", + "After adstock: 90051.27964255412\n", + "After hill transform: 0.4158950032519053\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 14.14\n", + "Adstocked value: 14.32\n", + "Saturated value: 0.0000\n", + "Final response: 0.0004\n", + "Raw spend: 14.13962852630274\n", + "After adstock: 14.316099114538034\n", + "After hill transform: 1.432079634915076e-08\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 415,841.14\n", + "Adstocked value: 415,842.36\n", + "Saturated value: 0.9392\n", + "Final response: 507301.2110\n", + "Raw spend: 415841.13619319664\n", + "After adstock: 415842.3584154189\n", + "After hill transform: 0.9392085489057451\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 90,050.95\n", + "Adstocked value: 90,051.28\n", + "Saturated value: 0.4159\n", + "Final response: 59434.5502\n", + "Raw spend: 90050.94630923569\n", + "After adstock: 90051.27964256902\n", + "After hill transform: 0.4158950032519289\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 14.14\n", + "Adstocked value: 14.32\n", + "Saturated value: 0.0000\n", + "Final response: 0.0004\n", + "Raw spend: 14.13962852630274\n", + "After adstock: 14.316099114538034\n", + "After hill transform: 1.432079634915076e-08\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 415,841.14\n", + "Adstocked value: 415,842.36\n", + "Saturated value: 0.9392\n", + "Final response: 507301.2110\n", + "Raw spend: 415841.13619319664\n", + "After adstock: 415842.3584154189\n", + "After hill transform: 0.9392085489057451\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 90,050.95\n", + "Adstocked value: 90,051.28\n", + "Saturated value: 0.4159\n", + "Final response: 59434.5502\n", + "Raw spend: 90050.94630922079\n", + "After adstock: 90051.27964255412\n", + "After hill transform: 0.4158950032519053\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.3333333482344945\n", + "After hill transform: 1.8896986180499446e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 14.14\n", + "Adstocked value: 14.32\n", + "Saturated value: 0.0000\n", + "Final response: 0.0004\n", + "Raw spend: 14.13962852630274\n", + "After adstock: 14.316099114538034\n", + "After hill transform: 1.432079634915076e-08\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 415,841.14\n", + "Adstocked value: 415,842.36\n", + "Saturated value: 0.9392\n", + "Final response: 507301.2110\n", + "Raw spend: 415841.13619319664\n", + "After adstock: 415842.3584154189\n", + "After hill transform: 0.9392085489057451\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 90,050.95\n", + "Adstocked value: 90,051.28\n", + "Saturated value: 0.4159\n", + "Final response: 59434.5502\n", + "Raw spend: 90050.94630922079\n", + "After adstock: 90051.27964255412\n", + "After hill transform: 0.4158950032519053\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 14.14\n", + "Adstocked value: 14.32\n", + "Saturated value: 0.0000\n", + "Final response: 0.0004\n", + "Raw spend: 14.139628541203901\n", + "After adstock: 14.316099129439195\n", + "After hill transform: 1.4320796390520453e-08\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 377,928.42\n", + "Adstocked value: 377,929.64\n", + "Saturated value: 0.9206\n", + "Final response: 497273.3409\n", + "Raw spend: 377928.4179187749\n", + "After adstock: 377929.64014099713\n", + "After hill transform: 0.9206431263802438\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 127,989.73\n", + "Adstocked value: 127,990.06\n", + "Saturated value: 0.4667\n", + "Final response: 66692.8070\n", + "Raw spend: 127989.72781815058\n", + "After adstock: 127990.06115148391\n", + "After hill transform: 0.46668486791152186\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.276702319367867e-12\n", + "After adstock: 0.33333333333461\n", + "After hill transform: 1.889698395680759e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 115,726.99\n", + "Adstocked value: 115,727.17\n", + "Saturated value: 0.9990\n", + "Final response: 27954.5009\n", + "Raw spend: 115726.9893203316\n", + "After adstock: 115727.16579091984\n", + "After hill transform: 0.9990033015032717\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 377,928.42\n", + "Adstocked value: 377,929.64\n", + "Saturated value: 0.9206\n", + "Final response: 497273.3409\n", + "Raw spend: 377928.4179187749\n", + "After adstock: 377929.64014099713\n", + "After hill transform: 0.9206431263802438\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 127,989.73\n", + "Adstocked value: 127,990.06\n", + "Saturated value: 0.4667\n", + "Final response: 66692.8070\n", + "Raw spend: 127989.72781815058\n", + "After adstock: 127990.06115148391\n", + "After hill transform: 0.46668486791152186\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.276702319367867e-12\n", + "After adstock: 0.33333333333461\n", + "After hill transform: 1.889698395680759e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 115,726.99\n", + "Adstocked value: 115,727.17\n", + "Saturated value: 0.9990\n", + "Final response: 27954.5009\n", + "Raw spend: 115726.9893203316\n", + "After adstock: 115727.16579091984\n", + "After hill transform: 0.9990033015032717\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 377,928.42\n", + "Adstocked value: 377,929.64\n", + "Saturated value: 0.9206\n", + "Final response: 497273.3409\n", + "Raw spend: 377928.4179187898\n", + "After adstock: 377929.64014101203\n", + "After hill transform: 0.9206431263802525\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 127,989.73\n", + "Adstocked value: 127,990.06\n", + "Saturated value: 0.4667\n", + "Final response: 66692.8070\n", + "Raw spend: 127989.72781815058\n", + "After adstock: 127990.06115148391\n", + "After hill transform: 0.46668486791152186\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.276702319367867e-12\n", + "After adstock: 0.33333333333461\n", + "After hill transform: 1.889698395680759e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 115,726.99\n", + "Adstocked value: 115,727.17\n", + "Saturated value: 0.9990\n", + "Final response: 27954.5009\n", + "Raw spend: 115726.9893203316\n", + "After adstock: 115727.16579091984\n", + "After hill transform: 0.9990033015032717\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 377,928.42\n", + "Adstocked value: 377,929.64\n", + "Saturated value: 0.9206\n", + "Final response: 497273.3409\n", + "Raw spend: 377928.4179187749\n", + "After adstock: 377929.64014099713\n", + "After hill transform: 0.9206431263802438\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 127,989.73\n", + "Adstocked value: 127,990.06\n", + "Saturated value: 0.4667\n", + "Final response: 66692.8070\n", + "Raw spend: 127989.72781816548\n", + "After adstock: 127990.06115149881\n", + "After hill transform: 0.4666848679115388\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.276702319367867e-12\n", + "After adstock: 0.33333333333461\n", + "After hill transform: 1.889698395680759e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 115,726.99\n", + "Adstocked value: 115,727.17\n", + "Saturated value: 0.9990\n", + "Final response: 27954.5009\n", + "Raw spend: 115726.9893203316\n", + "After adstock: 115727.16579091984\n", + "After hill transform: 0.9990033015032717\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 377,928.42\n", + "Adstocked value: 377,929.64\n", + "Saturated value: 0.9206\n", + "Final response: 497273.3409\n", + "Raw spend: 377928.4179187749\n", + "After adstock: 377929.64014099713\n", + "After hill transform: 0.9206431263802438\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 127,989.73\n", + "Adstocked value: 127,990.06\n", + "Saturated value: 0.4667\n", + "Final response: 66692.8070\n", + "Raw spend: 127989.72781815058\n", + "After adstock: 127990.06115148391\n", + "After hill transform: 0.46668486791152186\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4902437896167023e-08\n", + "After adstock: 0.3333333482357712\n", + "After hill transform: 1.8896986180689984e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 115,726.99\n", + "Adstocked value: 115,727.17\n", + "Saturated value: 0.9990\n", + "Final response: 27954.5009\n", + "Raw spend: 115726.9893203316\n", + "After adstock: 115727.16579091984\n", + "After hill transform: 0.9990033015032717\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 377,928.42\n", + "Adstocked value: 377,929.64\n", + "Saturated value: 0.9206\n", + "Final response: 497273.3409\n", + "Raw spend: 377928.4179187749\n", + "After adstock: 377929.64014099713\n", + "After hill transform: 0.9206431263802438\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 127,989.73\n", + "Adstocked value: 127,990.06\n", + "Saturated value: 0.4667\n", + "Final response: 66692.8070\n", + "Raw spend: 127989.72781815058\n", + "After adstock: 127990.06115148391\n", + "After hill transform: 0.46668486791152186\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.276702319367867e-12\n", + "After adstock: 0.33333333333461\n", + "After hill transform: 1.889698395680759e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 115,726.99\n", + "Adstocked value: 115,727.17\n", + "Saturated value: 0.9990\n", + "Final response: 27954.5009\n", + "Raw spend: 115726.9893203465\n", + "After adstock: 115727.16579093474\n", + "After hill transform: 0.999003301503272\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 377,928.42\n", + "Adstocked value: 377,929.64\n", + "Saturated value: 0.9206\n", + "Final response: 497273.3409\n", + "Raw spend: 377928.4179187749\n", + "After adstock: 377929.64014099713\n", + "After hill transform: 0.9206431263802438\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 127,989.73\n", + "Adstocked value: 127,990.06\n", + "Saturated value: 0.4667\n", + "Final response: 66692.8070\n", + "Raw spend: 127989.72781815058\n", + "After adstock: 127990.06115148391\n", + "After hill transform: 0.46668486791152186\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.276702319367867e-12\n", + "After adstock: 0.33333333333461\n", + "After hill transform: 1.889698395680759e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 115,726.99\n", + "Adstocked value: 115,727.17\n", + "Saturated value: 0.9990\n", + "Final response: 27954.5009\n", + "Raw spend: 115726.9893203316\n", + "After adstock: 115727.16579091984\n", + "After hill transform: 0.9990033015032717\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 377,928.42\n", + "Adstocked value: 377,929.64\n", + "Saturated value: 0.9206\n", + "Final response: 497273.3409\n", + "Raw spend: 377928.4179187898\n", + "After adstock: 377929.64014101203\n", + "After hill transform: 0.9206431263802525\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 127,989.73\n", + "Adstocked value: 127,990.06\n", + "Saturated value: 0.4667\n", + "Final response: 66692.8070\n", + "Raw spend: 127989.72781815058\n", + "After adstock: 127990.06115148391\n", + "After hill transform: 0.46668486791152186\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.276702319367867e-12\n", + "After adstock: 0.33333333333461\n", + "After hill transform: 1.889698395680759e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 115,726.99\n", + "Adstocked value: 115,727.17\n", + "Saturated value: 0.9990\n", + "Final response: 27954.5009\n", + "Raw spend: 115726.9893203316\n", + "After adstock: 115727.16579091984\n", + "After hill transform: 0.9990033015032717\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 377,928.42\n", + "Adstocked value: 377,929.64\n", + "Saturated value: 0.9206\n", + "Final response: 497273.3409\n", + "Raw spend: 377928.4179187749\n", + "After adstock: 377929.64014099713\n", + "After hill transform: 0.9206431263802438\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 127,989.73\n", + "Adstocked value: 127,990.06\n", + "Saturated value: 0.4667\n", + "Final response: 66692.8070\n", + "Raw spend: 127989.72781816548\n", + "After adstock: 127990.06115149881\n", + "After hill transform: 0.4666848679115388\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.276702319367867e-12\n", + "After adstock: 0.33333333333461\n", + "After hill transform: 1.889698395680759e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 115,726.99\n", + "Adstocked value: 115,727.17\n", + "Saturated value: 0.9990\n", + "Final response: 27954.5009\n", + "Raw spend: 115726.9893203316\n", + "After adstock: 115727.16579091984\n", + "After hill transform: 0.9990033015032717\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 377,928.42\n", + "Adstocked value: 377,929.64\n", + "Saturated value: 0.9206\n", + "Final response: 497273.3409\n", + "Raw spend: 377928.4179187749\n", + "After adstock: 377929.64014099713\n", + "After hill transform: 0.9206431263802438\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 127,989.73\n", + "Adstocked value: 127,990.06\n", + "Saturated value: 0.4667\n", + "Final response: 66692.8070\n", + "Raw spend: 127989.72781815058\n", + "After adstock: 127990.06115148391\n", + "After hill transform: 0.46668486791152186\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4902437896167023e-08\n", + "After adstock: 0.3333333482357712\n", + "After hill transform: 1.8896986180689984e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 115,726.99\n", + "Adstocked value: 115,727.17\n", + "Saturated value: 0.9990\n", + "Final response: 27954.5009\n", + "Raw spend: 115726.9893203316\n", + "After adstock: 115727.16579091984\n", + "After hill transform: 0.9990033015032717\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 377,928.42\n", + "Adstocked value: 377,929.64\n", + "Saturated value: 0.9206\n", + "Final response: 497273.3409\n", + "Raw spend: 377928.4179187749\n", + "After adstock: 377929.64014099713\n", + "After hill transform: 0.9206431263802438\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 127,989.73\n", + "Adstocked value: 127,990.06\n", + "Saturated value: 0.4667\n", + "Final response: 66692.8070\n", + "Raw spend: 127989.72781815058\n", + "After adstock: 127990.06115148391\n", + "After hill transform: 0.46668486791152186\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.276702319367867e-12\n", + "After adstock: 0.33333333333461\n", + "After hill transform: 1.889698395680759e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 115,726.99\n", + "Adstocked value: 115,727.17\n", + "Saturated value: 0.9990\n", + "Final response: 27954.5009\n", + "Raw spend: 115726.9893203465\n", + "After adstock: 115727.16579093474\n", + "After hill transform: 0.999003301503272\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,000.26\n", + "Adstocked value: 414,001.48\n", + "Saturated value: 0.9384\n", + "Final response: 506888.7951\n", + "Raw spend: 414000.25884908397\n", + "After adstock: 414001.4810713062\n", + "After hill transform: 0.9384450092339796\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,893.09\n", + "Adstocked value: 91,893.42\n", + "Saturated value: 0.4188\n", + "Final response: 59847.2541\n", + "Raw spend: 91893.08963443217\n", + "After adstock: 91893.4229677655\n", + "After hill transform: 0.4187829110524983\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,634.75\n", + "Adstocked value: 5,634.92\n", + "Saturated value: 0.1858\n", + "Final response: 5198.0959\n", + "Raw spend: 5634.747477806843\n", + "After adstock: 5634.923948395078\n", + "After hill transform: 0.1857631078726702\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,000.26\n", + "Adstocked value: 414,001.48\n", + "Saturated value: 0.9384\n", + "Final response: 506888.7951\n", + "Raw spend: 414000.25884908397\n", + "After adstock: 414001.4810713062\n", + "After hill transform: 0.9384450092339796\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,893.09\n", + "Adstocked value: 91,893.42\n", + "Saturated value: 0.4188\n", + "Final response: 59847.2541\n", + "Raw spend: 91893.08963443217\n", + "After adstock: 91893.4229677655\n", + "After hill transform: 0.4187829110524983\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 5,634.75\n", + "Adstocked value: 5,634.92\n", + "Saturated value: 0.1858\n", + "Final response: 5198.0959\n", + "Raw spend: 5634.747477806843\n", + "After adstock: 5634.923948395078\n", + "After hill transform: 0.1857631078726702\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 381,893.54\n", + "Adstocked value: 381,894.76\n", + "Saturated value: 0.9229\n", + "Final response: 498491.4235\n", + "Raw spend: 381893.540624958\n", + "After adstock: 381894.76284718025\n", + "After hill transform: 0.9228982630088203\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 124,021.88\n", + "Adstocked value: 124,022.21\n", + "Saturated value: 0.4621\n", + "Final response: 66036.3087\n", + "Raw spend: 124021.87932503762\n", + "After adstock: 124022.21265837095\n", + "After hill transform: 0.46209100132320297\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.136363450460608e-12\n", + "After adstock: 0.3333333333344697\n", + "After hill transform: 1.8896983956786644e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 103,625.33\n", + "Adstocked value: 103,625.50\n", + "Saturated value: 0.9986\n", + "Final response: 27944.5097\n", + "Raw spend: 103625.32673128406\n", + "After adstock: 103625.5032018723\n", + "After hill transform: 0.9986462483862215\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 381,893.54\n", + "Adstocked value: 381,894.76\n", + "Saturated value: 0.9229\n", + "Final response: 498491.4235\n", + "Raw spend: 381893.540624958\n", + "After adstock: 381894.76284718025\n", + "After hill transform: 0.9228982630088203\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 124,021.88\n", + "Adstocked value: 124,022.21\n", + "Saturated value: 0.4621\n", + "Final response: 66036.3087\n", + "Raw spend: 124021.87932503762\n", + "After adstock: 124022.21265837095\n", + "After hill transform: 0.46209100132320297\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.136363450460608e-12\n", + "After adstock: 0.3333333333344697\n", + "After hill transform: 1.8896983956786644e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 103,625.33\n", + "Adstocked value: 103,625.50\n", + "Saturated value: 0.9986\n", + "Final response: 27944.5097\n", + "Raw spend: 103625.32673128406\n", + "After adstock: 103625.5032018723\n", + "After hill transform: 0.9986462483862215\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 381,893.54\n", + "Adstocked value: 381,894.76\n", + "Saturated value: 0.9229\n", + "Final response: 498491.4235\n", + "Raw spend: 381893.5406249729\n", + "After adstock: 381894.76284719515\n", + "After hill transform: 0.9228982630088286\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 124,021.88\n", + "Adstocked value: 124,022.21\n", + "Saturated value: 0.4621\n", + "Final response: 66036.3087\n", + "Raw spend: 124021.87932503762\n", + "After adstock: 124022.21265837095\n", + "After hill transform: 0.46209100132320297\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.136363450460608e-12\n", + "After adstock: 0.3333333333344697\n", + "After hill transform: 1.8896983956786644e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 103,625.33\n", + "Adstocked value: 103,625.50\n", + "Saturated value: 0.9986\n", + "Final response: 27944.5097\n", + "Raw spend: 103625.32673128406\n", + "After adstock: 103625.5032018723\n", + "After hill transform: 0.9986462483862215\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 381,893.54\n", + "Adstocked value: 381,894.76\n", + "Saturated value: 0.9229\n", + "Final response: 498491.4235\n", + "Raw spend: 381893.540624958\n", + "After adstock: 381894.76284718025\n", + "After hill transform: 0.9228982630088203\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 124,021.88\n", + "Adstocked value: 124,022.21\n", + "Saturated value: 0.4621\n", + "Final response: 66036.3087\n", + "Raw spend: 124021.87932505252\n", + "After adstock: 124022.21265838585\n", + "After hill transform: 0.46209100132322045\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.136363450460608e-12\n", + "After adstock: 0.3333333333344697\n", + "After hill transform: 1.8896983956786644e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 103,625.33\n", + "Adstocked value: 103,625.50\n", + "Saturated value: 0.9986\n", + "Final response: 27944.5097\n", + "Raw spend: 103625.32673128406\n", + "After adstock: 103625.5032018723\n", + "After hill transform: 0.9986462483862215\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 381,893.54\n", + "Adstocked value: 381,894.76\n", + "Saturated value: 0.9229\n", + "Final response: 498491.4235\n", + "Raw spend: 381893.540624958\n", + "After adstock: 381894.76284718025\n", + "After hill transform: 0.9228982630088203\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 124,021.88\n", + "Adstocked value: 124,022.21\n", + "Saturated value: 0.4621\n", + "Final response: 66036.3087\n", + "Raw spend: 124021.87932503762\n", + "After adstock: 124022.21265837095\n", + "After hill transform: 0.46209100132320297\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4902297557298117e-08\n", + "After adstock: 0.3333333482356309\n", + "After hill transform: 1.889698618066904e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 103,625.33\n", + "Adstocked value: 103,625.50\n", + "Saturated value: 0.9986\n", + "Final response: 27944.5097\n", + "Raw spend: 103625.32673128406\n", + "After adstock: 103625.5032018723\n", + "After hill transform: 0.9986462483862215\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 381,893.54\n", + "Adstocked value: 381,894.76\n", + "Saturated value: 0.9229\n", + "Final response: 498491.4235\n", + "Raw spend: 381893.540624958\n", + "After adstock: 381894.76284718025\n", + "After hill transform: 0.9228982630088203\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 124,021.88\n", + "Adstocked value: 124,022.21\n", + "Saturated value: 0.4621\n", + "Final response: 66036.3087\n", + "Raw spend: 124021.87932503762\n", + "After adstock: 124022.21265837095\n", + "After hill transform: 0.46209100132320297\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.136363450460608e-12\n", + "After adstock: 0.3333333333344697\n", + "After hill transform: 1.8896983956786644e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 103,625.33\n", + "Adstocked value: 103,625.50\n", + "Saturated value: 0.9986\n", + "Final response: 27944.5097\n", + "Raw spend: 103625.32673129896\n", + "After adstock: 103625.5032018872\n", + "After hill transform: 0.9986462483862221\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 381,893.54\n", + "Adstocked value: 381,894.76\n", + "Saturated value: 0.9229\n", + "Final response: 498491.4235\n", + "Raw spend: 381893.540624958\n", + "After adstock: 381894.76284718025\n", + "After hill transform: 0.9228982630088203\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 124,021.88\n", + "Adstocked value: 124,022.21\n", + "Saturated value: 0.4621\n", + "Final response: 66036.3087\n", + "Raw spend: 124021.87932503762\n", + "After adstock: 124022.21265837095\n", + "After hill transform: 0.46209100132320297\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.136363450460608e-12\n", + "After adstock: 0.3333333333344697\n", + "After hill transform: 1.8896983956786644e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 103,625.33\n", + "Adstocked value: 103,625.50\n", + "Saturated value: 0.9986\n", + "Final response: 27944.5097\n", + "Raw spend: 103625.32673128406\n", + "After adstock: 103625.5032018723\n", + "After hill transform: 0.9986462483862215\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 381,893.54\n", + "Adstocked value: 381,894.76\n", + "Saturated value: 0.9229\n", + "Final response: 498491.4235\n", + "Raw spend: 381893.5406249729\n", + "After adstock: 381894.76284719515\n", + "After hill transform: 0.9228982630088286\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 124,021.88\n", + "Adstocked value: 124,022.21\n", + "Saturated value: 0.4621\n", + "Final response: 66036.3087\n", + "Raw spend: 124021.87932503762\n", + "After adstock: 124022.21265837095\n", + "After hill transform: 0.46209100132320297\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.136363450460608e-12\n", + "After adstock: 0.3333333333344697\n", + "After hill transform: 1.8896983956786644e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 103,625.33\n", + "Adstocked value: 103,625.50\n", + "Saturated value: 0.9986\n", + "Final response: 27944.5097\n", + "Raw spend: 103625.32673128406\n", + "After adstock: 103625.5032018723\n", + "After hill transform: 0.9986462483862215\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 381,893.54\n", + "Adstocked value: 381,894.76\n", + "Saturated value: 0.9229\n", + "Final response: 498491.4235\n", + "Raw spend: 381893.540624958\n", + "After adstock: 381894.76284718025\n", + "After hill transform: 0.9228982630088203\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 124,021.88\n", + "Adstocked value: 124,022.21\n", + "Saturated value: 0.4621\n", + "Final response: 66036.3087\n", + "Raw spend: 124021.87932505252\n", + "After adstock: 124022.21265838585\n", + "After hill transform: 0.46209100132322045\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.136363450460608e-12\n", + "After adstock: 0.3333333333344697\n", + "After hill transform: 1.8896983956786644e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 103,625.33\n", + "Adstocked value: 103,625.50\n", + "Saturated value: 0.9986\n", + "Final response: 27944.5097\n", + "Raw spend: 103625.32673128406\n", + "After adstock: 103625.5032018723\n", + "After hill transform: 0.9986462483862215\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 381,893.54\n", + "Adstocked value: 381,894.76\n", + "Saturated value: 0.9229\n", + "Final response: 498491.4235\n", + "Raw spend: 381893.540624958\n", + "After adstock: 381894.76284718025\n", + "After hill transform: 0.9228982630088203\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 124,021.88\n", + "Adstocked value: 124,022.21\n", + "Saturated value: 0.4621\n", + "Final response: 66036.3087\n", + "Raw spend: 124021.87932503762\n", + "After adstock: 124022.21265837095\n", + "After hill transform: 0.46209100132320297\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4902297557298117e-08\n", + "After adstock: 0.3333333482356309\n", + "After hill transform: 1.889698618066904e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 103,625.33\n", + "Adstocked value: 103,625.50\n", + "Saturated value: 0.9986\n", + "Final response: 27944.5097\n", + "Raw spend: 103625.32673128406\n", + "After adstock: 103625.5032018723\n", + "After hill transform: 0.9986462483862215\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 381,893.54\n", + "Adstocked value: 381,894.76\n", + "Saturated value: 0.9229\n", + "Final response: 498491.4235\n", + "Raw spend: 381893.540624958\n", + "After adstock: 381894.76284718025\n", + "After hill transform: 0.9228982630088203\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 124,021.88\n", + "Adstocked value: 124,022.21\n", + "Saturated value: 0.4621\n", + "Final response: 66036.3087\n", + "Raw spend: 124021.87932503762\n", + "After adstock: 124022.21265837095\n", + "After hill transform: 0.46209100132320297\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.136363450460608e-12\n", + "After adstock: 0.3333333333344697\n", + "After hill transform: 1.8896983956786644e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 103,625.33\n", + "Adstocked value: 103,625.50\n", + "Saturated value: 0.9986\n", + "Final response: 27944.5097\n", + "Raw spend: 103625.32673129896\n", + "After adstock: 103625.5032018872\n", + "After hill transform: 0.9986462483862221\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 404,337.44\n", + "Adstocked value: 404,338.66\n", + "Saturated value: 0.9342\n", + "Final response: 504610.9231\n", + "Raw spend: 404337.4373887444\n", + "After adstock: 404338.6596109666\n", + "After hill transform: 0.9342277971433641\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 101,562.55\n", + "Adstocked value: 101,562.89\n", + "Saturated value: 0.4331\n", + "Final response: 61897.4462\n", + "Raw spend: 101562.55415995495\n", + "After adstock: 101562.88749328828\n", + "After hill transform: 0.4331291899080657\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 35,127.97\n", + "Adstocked value: 35,128.14\n", + "Saturated value: 0.9734\n", + "Final response: 27239.0027\n", + "Raw spend: 35127.96558335039\n", + "After adstock: 35128.14205393863\n", + "After hill transform: 0.97343371460353\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 404,337.44\n", + "Adstocked value: 404,338.66\n", + "Saturated value: 0.9342\n", + "Final response: 504610.9231\n", + "Raw spend: 404337.4373887444\n", + "After adstock: 404338.6596109666\n", + "After hill transform: 0.9342277971433641\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 101,562.55\n", + "Adstocked value: 101,562.89\n", + "Saturated value: 0.4331\n", + "Final response: 61897.4462\n", + "Raw spend: 101562.55415995495\n", + "After adstock: 101562.88749328828\n", + "After hill transform: 0.4331291899080657\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 35,127.97\n", + "Adstocked value: 35,128.14\n", + "Saturated value: 0.9734\n", + "Final response: 27239.0027\n", + "Raw spend: 35127.96558335039\n", + "After adstock: 35128.14205393863\n", + "After hill transform: 0.97343371460353\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 404,337.44\n", + "Adstocked value: 404,338.66\n", + "Saturated value: 0.9342\n", + "Final response: 504610.9231\n", + "Raw spend: 404337.4373887593\n", + "After adstock: 404338.65961098153\n", + "After hill transform: 0.9342277971433709\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 101,562.55\n", + "Adstocked value: 101,562.89\n", + "Saturated value: 0.4331\n", + "Final response: 61897.4462\n", + "Raw spend: 101562.55415995495\n", + "After adstock: 101562.88749328828\n", + "After hill transform: 0.4331291899080657\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 35,127.97\n", + "Adstocked value: 35,128.14\n", + "Saturated value: 0.9734\n", + "Final response: 27239.0027\n", + "Raw spend: 35127.96558335039\n", + "After adstock: 35128.14205393863\n", + "After hill transform: 0.97343371460353\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 404,337.44\n", + "Adstocked value: 404,338.66\n", + "Saturated value: 0.9342\n", + "Final response: 504610.9231\n", + "Raw spend: 404337.4373887444\n", + "After adstock: 404338.6596109666\n", + "After hill transform: 0.9342277971433641\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 101,562.55\n", + "Adstocked value: 101,562.89\n", + "Saturated value: 0.4331\n", + "Final response: 61897.4462\n", + "Raw spend: 101562.55415996985\n", + "After adstock: 101562.88749330318\n", + "After hill transform: 0.4331291899080868\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 35,127.97\n", + "Adstocked value: 35,128.14\n", + "Saturated value: 0.9734\n", + "Final response: 27239.0027\n", + "Raw spend: 35127.96558335039\n", + "After adstock: 35128.14205393863\n", + "After hill transform: 0.97343371460353\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 404,337.44\n", + "Adstocked value: 404,338.66\n", + "Saturated value: 0.9342\n", + "Final response: 504610.9231\n", + "Raw spend: 404337.4373887444\n", + "After adstock: 404338.6596109666\n", + "After hill transform: 0.9342277971433641\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 101,562.55\n", + "Adstocked value: 101,562.89\n", + "Saturated value: 0.4331\n", + "Final response: 61897.4462\n", + "Raw spend: 101562.55415995495\n", + "After adstock: 101562.88749328828\n", + "After hill transform: 0.4331291899080657\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.3333333482344945\n", + "After hill transform: 1.8896986180499446e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 35,127.97\n", + "Adstocked value: 35,128.14\n", + "Saturated value: 0.9734\n", + "Final response: 27239.0027\n", + "Raw spend: 35127.96558335039\n", + "After adstock: 35128.14205393863\n", + "After hill transform: 0.97343371460353\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 404,337.44\n", + "Adstocked value: 404,338.66\n", + "Saturated value: 0.9342\n", + "Final response: 504610.9231\n", + "Raw spend: 404337.4373887444\n", + "After adstock: 404338.6596109666\n", + "After hill transform: 0.9342277971433641\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 101,562.55\n", + "Adstocked value: 101,562.89\n", + "Saturated value: 0.4331\n", + "Final response: 61897.4462\n", + "Raw spend: 101562.55415995495\n", + "After adstock: 101562.88749328828\n", + "After hill transform: 0.4331291899080657\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 35,127.97\n", + "Adstocked value: 35,128.14\n", + "Saturated value: 0.9734\n", + "Final response: 27239.0027\n", + "Raw spend: 35127.965583365294\n", + "After adstock: 35128.14205395353\n", + "After hill transform: 0.9734337146035604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 404,337.44\n", + "Adstocked value: 404,338.66\n", + "Saturated value: 0.9342\n", + "Final response: 504610.9231\n", + "Raw spend: 404337.4373887444\n", + "After adstock: 404338.6596109666\n", + "After hill transform: 0.9342277971433641\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 101,562.55\n", + "Adstocked value: 101,562.89\n", + "Saturated value: 0.4331\n", + "Final response: 61897.4462\n", + "Raw spend: 101562.55415995495\n", + "After adstock: 101562.88749328828\n", + "After hill transform: 0.4331291899080657\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 35,127.97\n", + "Adstocked value: 35,128.14\n", + "Saturated value: 0.9734\n", + "Final response: 27239.0027\n", + "Raw spend: 35127.96558335039\n", + "After adstock: 35128.14205393863\n", + "After hill transform: 0.97343371460353\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 404,337.44\n", + "Adstocked value: 404,338.66\n", + "Saturated value: 0.9342\n", + "Final response: 504610.9231\n", + "Raw spend: 404337.4373887593\n", + "After adstock: 404338.65961098153\n", + "After hill transform: 0.9342277971433709\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 101,562.55\n", + "Adstocked value: 101,562.89\n", + "Saturated value: 0.4331\n", + "Final response: 61897.4462\n", + "Raw spend: 101562.55415995495\n", + "After adstock: 101562.88749328828\n", + "After hill transform: 0.4331291899080657\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 35,127.97\n", + "Adstocked value: 35,128.14\n", + "Saturated value: 0.9734\n", + "Final response: 27239.0027\n", + "Raw spend: 35127.96558335039\n", + "After adstock: 35128.14205393863\n", + "After hill transform: 0.97343371460353\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 404,337.44\n", + "Adstocked value: 404,338.66\n", + "Saturated value: 0.9342\n", + "Final response: 504610.9231\n", + "Raw spend: 404337.4373887444\n", + "After adstock: 404338.6596109666\n", + "After hill transform: 0.9342277971433641\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 101,562.55\n", + "Adstocked value: 101,562.89\n", + "Saturated value: 0.4331\n", + "Final response: 61897.4462\n", + "Raw spend: 101562.55415996985\n", + "After adstock: 101562.88749330318\n", + "After hill transform: 0.4331291899080868\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 35,127.97\n", + "Adstocked value: 35,128.14\n", + "Saturated value: 0.9734\n", + "Final response: 27239.0027\n", + "Raw spend: 35127.96558335039\n", + "After adstock: 35128.14205393863\n", + "After hill transform: 0.97343371460353\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 404,337.44\n", + "Adstocked value: 404,338.66\n", + "Saturated value: 0.9342\n", + "Final response: 504610.9231\n", + "Raw spend: 404337.4373887444\n", + "After adstock: 404338.6596109666\n", + "After hill transform: 0.9342277971433641\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 101,562.55\n", + "Adstocked value: 101,562.89\n", + "Saturated value: 0.4331\n", + "Final response: 61897.4462\n", + "Raw spend: 101562.55415995495\n", + "After adstock: 101562.88749328828\n", + "After hill transform: 0.4331291899080657\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.3333333482344945\n", + "After hill transform: 1.8896986180499446e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 35,127.97\n", + "Adstocked value: 35,128.14\n", + "Saturated value: 0.9734\n", + "Final response: 27239.0027\n", + "Raw spend: 35127.96558335039\n", + "After adstock: 35128.14205393863\n", + "After hill transform: 0.97343371460353\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 404,337.44\n", + "Adstocked value: 404,338.66\n", + "Saturated value: 0.9342\n", + "Final response: 504610.9231\n", + "Raw spend: 404337.4373887444\n", + "After adstock: 404338.6596109666\n", + "After hill transform: 0.9342277971433641\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 101,562.55\n", + "Adstocked value: 101,562.89\n", + "Saturated value: 0.4331\n", + "Final response: 61897.4462\n", + "Raw spend: 101562.55415995495\n", + "After adstock: 101562.88749328828\n", + "After hill transform: 0.4331291899080657\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 35,127.97\n", + "Adstocked value: 35,128.14\n", + "Saturated value: 0.9734\n", + "Final response: 27239.0027\n", + "Raw spend: 35127.965583365294\n", + "After adstock: 35128.14205395353\n", + "After hill transform: 0.9734337146035604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 396,789.53\n", + "Adstocked value: 396,790.75\n", + "Saturated value: 0.9307\n", + "Final response: 502690.2219\n", + "Raw spend: 396789.5314535576\n", + "After adstock: 396790.75367577985\n", + "After hill transform: 0.9306718447279789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 109,115.90\n", + "Adstocked value: 109,116.24\n", + "Saturated value: 0.4435\n", + "Final response: 63377.5809\n", + "Raw spend: 109115.90217236136\n", + "After adstock: 109116.23550569468\n", + "After hill transform: 0.4434864762917395\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,836.90\n", + "Adstocked value: 76,837.08\n", + "Saturated value: 0.9969\n", + "Final response: 27895.6604\n", + "Raw spend: 76836.89900446274\n", + "After adstock: 76837.07547505098\n", + "After hill transform: 0.996900532099078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 396,789.53\n", + "Adstocked value: 396,790.75\n", + "Saturated value: 0.9307\n", + "Final response: 502690.2219\n", + "Raw spend: 396789.5314535576\n", + "After adstock: 396790.75367577985\n", + "After hill transform: 0.9306718447279789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 109,115.90\n", + "Adstocked value: 109,116.24\n", + "Saturated value: 0.4435\n", + "Final response: 63377.5809\n", + "Raw spend: 109115.90217236136\n", + "After adstock: 109116.23550569468\n", + "After hill transform: 0.4434864762917395\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,836.90\n", + "Adstocked value: 76,837.08\n", + "Saturated value: 0.9969\n", + "Final response: 27895.6604\n", + "Raw spend: 76836.89900446274\n", + "After adstock: 76837.07547505098\n", + "After hill transform: 0.996900532099078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 396,789.53\n", + "Adstocked value: 396,790.75\n", + "Saturated value: 0.9307\n", + "Final response: 502690.2219\n", + "Raw spend: 396789.5314535725\n", + "After adstock: 396790.75367579475\n", + "After hill transform: 0.9306718447279861\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 109,115.90\n", + "Adstocked value: 109,116.24\n", + "Saturated value: 0.4435\n", + "Final response: 63377.5809\n", + "Raw spend: 109115.90217236136\n", + "After adstock: 109116.23550569468\n", + "After hill transform: 0.4434864762917395\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,836.90\n", + "Adstocked value: 76,837.08\n", + "Saturated value: 0.9969\n", + "Final response: 27895.6604\n", + "Raw spend: 76836.89900446274\n", + "After adstock: 76837.07547505098\n", + "After hill transform: 0.996900532099078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 396,789.53\n", + "Adstocked value: 396,790.75\n", + "Saturated value: 0.9307\n", + "Final response: 502690.2219\n", + "Raw spend: 396789.5314535576\n", + "After adstock: 396790.75367577985\n", + "After hill transform: 0.9306718447279789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 109,115.90\n", + "Adstocked value: 109,116.24\n", + "Saturated value: 0.4435\n", + "Final response: 63377.5809\n", + "Raw spend: 109115.90217237626\n", + "After adstock: 109116.23550570958\n", + "After hill transform: 0.44348647629175925\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,836.90\n", + "Adstocked value: 76,837.08\n", + "Saturated value: 0.9969\n", + "Final response: 27895.6604\n", + "Raw spend: 76836.89900446274\n", + "After adstock: 76837.07547505098\n", + "After hill transform: 0.996900532099078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 396,789.53\n", + "Adstocked value: 396,790.75\n", + "Saturated value: 0.9307\n", + "Final response: 502690.2219\n", + "Raw spend: 396789.5314535576\n", + "After adstock: 396790.75367577985\n", + "After hill transform: 0.9306718447279789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 109,115.90\n", + "Adstocked value: 109,116.24\n", + "Saturated value: 0.4435\n", + "Final response: 63377.5809\n", + "Raw spend: 109115.90217236136\n", + "After adstock: 109116.23550569468\n", + "After hill transform: 0.4434864762917395\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.3333333482344945\n", + "After hill transform: 1.8896986180499446e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,836.90\n", + "Adstocked value: 76,837.08\n", + "Saturated value: 0.9969\n", + "Final response: 27895.6604\n", + "Raw spend: 76836.89900446274\n", + "After adstock: 76837.07547505098\n", + "After hill transform: 0.996900532099078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 396,789.53\n", + "Adstocked value: 396,790.75\n", + "Saturated value: 0.9307\n", + "Final response: 502690.2219\n", + "Raw spend: 396789.5314535576\n", + "After adstock: 396790.75367577985\n", + "After hill transform: 0.9306718447279789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 109,115.90\n", + "Adstocked value: 109,116.24\n", + "Saturated value: 0.4435\n", + "Final response: 63377.5809\n", + "Raw spend: 109115.90217236136\n", + "After adstock: 109116.23550569468\n", + "After hill transform: 0.4434864762917395\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,836.90\n", + "Adstocked value: 76,837.08\n", + "Saturated value: 0.9969\n", + "Final response: 27895.6604\n", + "Raw spend: 76836.89900447764\n", + "After adstock: 76837.07547506588\n", + "After hill transform: 0.9969005320990797\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 396,789.53\n", + "Adstocked value: 396,790.75\n", + "Saturated value: 0.9307\n", + "Final response: 502690.2219\n", + "Raw spend: 396789.5314535576\n", + "After adstock: 396790.75367577985\n", + "After hill transform: 0.9306718447279789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 109,115.90\n", + "Adstocked value: 109,116.24\n", + "Saturated value: 0.4435\n", + "Final response: 63377.5809\n", + "Raw spend: 109115.90217236136\n", + "After adstock: 109116.23550569468\n", + "After hill transform: 0.4434864762917395\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,836.90\n", + "Adstocked value: 76,837.08\n", + "Saturated value: 0.9969\n", + "Final response: 27895.6604\n", + "Raw spend: 76836.89900446274\n", + "After adstock: 76837.07547505098\n", + "After hill transform: 0.996900532099078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 396,789.53\n", + "Adstocked value: 396,790.75\n", + "Saturated value: 0.9307\n", + "Final response: 502690.2219\n", + "Raw spend: 396789.5314535725\n", + "After adstock: 396790.75367579475\n", + "After hill transform: 0.9306718447279861\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 109,115.90\n", + "Adstocked value: 109,116.24\n", + "Saturated value: 0.4435\n", + "Final response: 63377.5809\n", + "Raw spend: 109115.90217236136\n", + "After adstock: 109116.23550569468\n", + "After hill transform: 0.4434864762917395\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,836.90\n", + "Adstocked value: 76,837.08\n", + "Saturated value: 0.9969\n", + "Final response: 27895.6604\n", + "Raw spend: 76836.89900446274\n", + "After adstock: 76837.07547505098\n", + "After hill transform: 0.996900532099078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 396,789.53\n", + "Adstocked value: 396,790.75\n", + "Saturated value: 0.9307\n", + "Final response: 502690.2219\n", + "Raw spend: 396789.5314535576\n", + "After adstock: 396790.75367577985\n", + "After hill transform: 0.9306718447279789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 109,115.90\n", + "Adstocked value: 109,116.24\n", + "Saturated value: 0.4435\n", + "Final response: 63377.5809\n", + "Raw spend: 109115.90217237626\n", + "After adstock: 109116.23550570958\n", + "After hill transform: 0.44348647629175925\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,836.90\n", + "Adstocked value: 76,837.08\n", + "Saturated value: 0.9969\n", + "Final response: 27895.6604\n", + "Raw spend: 76836.89900446274\n", + "After adstock: 76837.07547505098\n", + "After hill transform: 0.996900532099078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 396,789.53\n", + "Adstocked value: 396,790.75\n", + "Saturated value: 0.9307\n", + "Final response: 502690.2219\n", + "Raw spend: 396789.5314535576\n", + "After adstock: 396790.75367577985\n", + "After hill transform: 0.9306718447279789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 109,115.90\n", + "Adstocked value: 109,116.24\n", + "Saturated value: 0.4435\n", + "Final response: 63377.5809\n", + "Raw spend: 109115.90217236136\n", + "After adstock: 109116.23550569468\n", + "After hill transform: 0.4434864762917395\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.3333333482344945\n", + "After hill transform: 1.8896986180499446e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,836.90\n", + "Adstocked value: 76,837.08\n", + "Saturated value: 0.9969\n", + "Final response: 27895.6604\n", + "Raw spend: 76836.89900446274\n", + "After adstock: 76837.07547505098\n", + "After hill transform: 0.996900532099078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 396,789.53\n", + "Adstocked value: 396,790.75\n", + "Saturated value: 0.9307\n", + "Final response: 502690.2219\n", + "Raw spend: 396789.5314535576\n", + "After adstock: 396790.75367577985\n", + "After hill transform: 0.9306718447279789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 109,115.90\n", + "Adstocked value: 109,116.24\n", + "Saturated value: 0.4435\n", + "Final response: 63377.5809\n", + "Raw spend: 109115.90217236136\n", + "After adstock: 109116.23550569468\n", + "After hill transform: 0.4434864762917395\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,836.90\n", + "Adstocked value: 76,837.08\n", + "Saturated value: 0.9969\n", + "Final response: 27895.6604\n", + "Raw spend: 76836.89900447764\n", + "After adstock: 76837.07547506588\n", + "After hill transform: 0.9969005320990797\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 401,407.18\n", + "Adstocked value: 401,408.40\n", + "Saturated value: 0.9329\n", + "Final response: 503880.6572\n", + "Raw spend: 401407.1824151654\n", + "After adstock: 401408.40463738766\n", + "After hill transform: 0.9328757956879208\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 104,495.26\n", + "Adstocked value: 104,495.59\n", + "Saturated value: 0.4372\n", + "Final response: 62483.8818\n", + "Raw spend: 104495.2615999325\n", + "After adstock: 104495.59493326583\n", + "After hill transform: 0.4372327906228231\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,337.34\n", + "Adstocked value: 76,337.51\n", + "Saturated value: 0.9968\n", + "Final response: 27894.0810\n", + "Raw spend: 76337.33631902665\n", + "After adstock: 76337.51278961489\n", + "After hill transform: 0.9968440896455713\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 401,407.18\n", + "Adstocked value: 401,408.40\n", + "Saturated value: 0.9329\n", + "Final response: 503880.6572\n", + "Raw spend: 401407.1824151654\n", + "After adstock: 401408.40463738766\n", + "After hill transform: 0.9328757956879208\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 104,495.26\n", + "Adstocked value: 104,495.59\n", + "Saturated value: 0.4372\n", + "Final response: 62483.8818\n", + "Raw spend: 104495.2615999325\n", + "After adstock: 104495.59493326583\n", + "After hill transform: 0.4372327906228231\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,337.34\n", + "Adstocked value: 76,337.51\n", + "Saturated value: 0.9968\n", + "Final response: 27894.0810\n", + "Raw spend: 76337.33631902665\n", + "After adstock: 76337.51278961489\n", + "After hill transform: 0.9968440896455713\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 401,407.18\n", + "Adstocked value: 401,408.40\n", + "Saturated value: 0.9329\n", + "Final response: 503880.6572\n", + "Raw spend: 401407.1824151803\n", + "After adstock: 401408.40463740256\n", + "After hill transform: 0.9328757956879278\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 104,495.26\n", + "Adstocked value: 104,495.59\n", + "Saturated value: 0.4372\n", + "Final response: 62483.8818\n", + "Raw spend: 104495.2615999325\n", + "After adstock: 104495.59493326583\n", + "After hill transform: 0.4372327906228231\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,337.34\n", + "Adstocked value: 76,337.51\n", + "Saturated value: 0.9968\n", + "Final response: 27894.0810\n", + "Raw spend: 76337.33631902665\n", + "After adstock: 76337.51278961489\n", + "After hill transform: 0.9968440896455713\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 401,407.18\n", + "Adstocked value: 401,408.40\n", + "Saturated value: 0.9329\n", + "Final response: 503880.6572\n", + "Raw spend: 401407.1824151654\n", + "After adstock: 401408.40463738766\n", + "After hill transform: 0.9328757956879208\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 104,495.26\n", + "Adstocked value: 104,495.59\n", + "Saturated value: 0.4372\n", + "Final response: 62483.8818\n", + "Raw spend: 104495.26159994741\n", + "After adstock: 104495.59493328074\n", + "After hill transform: 0.43723279062284365\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,337.34\n", + "Adstocked value: 76,337.51\n", + "Saturated value: 0.9968\n", + "Final response: 27894.0810\n", + "Raw spend: 76337.33631902665\n", + "After adstock: 76337.51278961489\n", + "After hill transform: 0.9968440896455713\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 401,407.18\n", + "Adstocked value: 401,408.40\n", + "Saturated value: 0.9329\n", + "Final response: 503880.6572\n", + "Raw spend: 401407.1824151654\n", + "After adstock: 401408.40463738766\n", + "After hill transform: 0.9328757956879208\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 104,495.26\n", + "Adstocked value: 104,495.59\n", + "Saturated value: 0.4372\n", + "Final response: 62483.8818\n", + "Raw spend: 104495.2615999325\n", + "After adstock: 104495.59493326583\n", + "After hill transform: 0.4372327906228231\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.3333333482344945\n", + "After hill transform: 1.8896986180499446e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,337.34\n", + "Adstocked value: 76,337.51\n", + "Saturated value: 0.9968\n", + "Final response: 27894.0810\n", + "Raw spend: 76337.33631902665\n", + "After adstock: 76337.51278961489\n", + "After hill transform: 0.9968440896455713\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 401,407.18\n", + "Adstocked value: 401,408.40\n", + "Saturated value: 0.9329\n", + "Final response: 503880.6572\n", + "Raw spend: 401407.1824151654\n", + "After adstock: 401408.40463738766\n", + "After hill transform: 0.9328757956879208\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 104,495.26\n", + "Adstocked value: 104,495.59\n", + "Saturated value: 0.4372\n", + "Final response: 62483.8818\n", + "Raw spend: 104495.2615999325\n", + "After adstock: 104495.59493326583\n", + "After hill transform: 0.4372327906228231\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,337.34\n", + "Adstocked value: 76,337.51\n", + "Saturated value: 0.9968\n", + "Final response: 27894.0810\n", + "Raw spend: 76337.33631904155\n", + "After adstock: 76337.51278962979\n", + "After hill transform: 0.9968440896455729\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 401,407.18\n", + "Adstocked value: 401,408.40\n", + "Saturated value: 0.9329\n", + "Final response: 503880.6572\n", + "Raw spend: 401407.1824151654\n", + "After adstock: 401408.40463738766\n", + "After hill transform: 0.9328757956879208\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 104,495.26\n", + "Adstocked value: 104,495.59\n", + "Saturated value: 0.4372\n", + "Final response: 62483.8818\n", + "Raw spend: 104495.2615999325\n", + "After adstock: 104495.59493326583\n", + "After hill transform: 0.4372327906228231\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,337.34\n", + "Adstocked value: 76,337.51\n", + "Saturated value: 0.9968\n", + "Final response: 27894.0810\n", + "Raw spend: 76337.33631902665\n", + "After adstock: 76337.51278961489\n", + "After hill transform: 0.9968440896455713\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 401,407.18\n", + "Adstocked value: 401,408.40\n", + "Saturated value: 0.9329\n", + "Final response: 503880.6572\n", + "Raw spend: 401407.1824151803\n", + "After adstock: 401408.40463740256\n", + "After hill transform: 0.9328757956879278\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 104,495.26\n", + "Adstocked value: 104,495.59\n", + "Saturated value: 0.4372\n", + "Final response: 62483.8818\n", + "Raw spend: 104495.2615999325\n", + "After adstock: 104495.59493326583\n", + "After hill transform: 0.4372327906228231\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,337.34\n", + "Adstocked value: 76,337.51\n", + "Saturated value: 0.9968\n", + "Final response: 27894.0810\n", + "Raw spend: 76337.33631902665\n", + "After adstock: 76337.51278961489\n", + "After hill transform: 0.9968440896455713\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 401,407.18\n", + "Adstocked value: 401,408.40\n", + "Saturated value: 0.9329\n", + "Final response: 503880.6572\n", + "Raw spend: 401407.1824151654\n", + "After adstock: 401408.40463738766\n", + "After hill transform: 0.9328757956879208\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 104,495.26\n", + "Adstocked value: 104,495.59\n", + "Saturated value: 0.4372\n", + "Final response: 62483.8818\n", + "Raw spend: 104495.26159994741\n", + "After adstock: 104495.59493328074\n", + "After hill transform: 0.43723279062284365\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,337.34\n", + "Adstocked value: 76,337.51\n", + "Saturated value: 0.9968\n", + "Final response: 27894.0810\n", + "Raw spend: 76337.33631902665\n", + "After adstock: 76337.51278961489\n", + "After hill transform: 0.9968440896455713\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 401,407.18\n", + "Adstocked value: 401,408.40\n", + "Saturated value: 0.9329\n", + "Final response: 503880.6572\n", + "Raw spend: 401407.1824151654\n", + "After adstock: 401408.40463738766\n", + "After hill transform: 0.9328757956879208\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 104,495.26\n", + "Adstocked value: 104,495.59\n", + "Saturated value: 0.4372\n", + "Final response: 62483.8818\n", + "Raw spend: 104495.2615999325\n", + "After adstock: 104495.59493326583\n", + "After hill transform: 0.4372327906228231\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.3333333482344945\n", + "After hill transform: 1.8896986180499446e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,337.34\n", + "Adstocked value: 76,337.51\n", + "Saturated value: 0.9968\n", + "Final response: 27894.0810\n", + "Raw spend: 76337.33631902665\n", + "After adstock: 76337.51278961489\n", + "After hill transform: 0.9968440896455713\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 401,407.18\n", + "Adstocked value: 401,408.40\n", + "Saturated value: 0.9329\n", + "Final response: 503880.6572\n", + "Raw spend: 401407.1824151654\n", + "After adstock: 401408.40463738766\n", + "After hill transform: 0.9328757956879208\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 104,495.26\n", + "Adstocked value: 104,495.59\n", + "Saturated value: 0.4372\n", + "Final response: 62483.8818\n", + "Raw spend: 104495.2615999325\n", + "After adstock: 104495.59493326583\n", + "After hill transform: 0.4372327906228231\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,337.34\n", + "Adstocked value: 76,337.51\n", + "Saturated value: 0.9968\n", + "Final response: 27894.0810\n", + "Raw spend: 76337.33631904155\n", + "After adstock: 76337.51278962979\n", + "After hill transform: 0.9968440896455729\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 410,446.21\n", + "Adstocked value: 410,447.43\n", + "Saturated value: 0.9369\n", + "Final response: 506073.4854\n", + "Raw spend: 410446.20813400776\n", + "After adstock: 410447.43035623\n", + "After hill transform: 0.936935559275525\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 95,450.47\n", + "Adstocked value: 95,450.80\n", + "Saturated value: 0.4242\n", + "Final response: 60623.4546\n", + "Raw spend: 95450.4678579218\n", + "After adstock: 95450.80119125513\n", + "After hill transform: 0.4242143967161569\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,523.40\n", + "Adstocked value: 81,523.57\n", + "Saturated value: 0.9974\n", + "Final response: 27908.7677\n", + "Raw spend: 81523.39637577882\n", + "After adstock: 81523.57284636705\n", + "After hill transform: 0.9973689446362746\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 410,446.21\n", + "Adstocked value: 410,447.43\n", + "Saturated value: 0.9369\n", + "Final response: 506073.4854\n", + "Raw spend: 410446.20813400776\n", + "After adstock: 410447.43035623\n", + "After hill transform: 0.936935559275525\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 95,450.47\n", + "Adstocked value: 95,450.80\n", + "Saturated value: 0.4242\n", + "Final response: 60623.4546\n", + "Raw spend: 95450.4678579218\n", + "After adstock: 95450.80119125513\n", + "After hill transform: 0.4242143967161569\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,523.40\n", + "Adstocked value: 81,523.57\n", + "Saturated value: 0.9974\n", + "Final response: 27908.7677\n", + "Raw spend: 81523.39637577882\n", + "After adstock: 81523.57284636705\n", + "After hill transform: 0.9973689446362746\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 410,446.21\n", + "Adstocked value: 410,447.43\n", + "Saturated value: 0.9369\n", + "Final response: 506073.4854\n", + "Raw spend: 410446.20813402266\n", + "After adstock: 410447.4303562449\n", + "After hill transform: 0.9369355592755314\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 95,450.47\n", + "Adstocked value: 95,450.80\n", + "Saturated value: 0.4242\n", + "Final response: 60623.4546\n", + "Raw spend: 95450.4678579218\n", + "After adstock: 95450.80119125513\n", + "After hill transform: 0.4242143967161569\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,523.40\n", + "Adstocked value: 81,523.57\n", + "Saturated value: 0.9974\n", + "Final response: 27908.7677\n", + "Raw spend: 81523.39637577882\n", + "After adstock: 81523.57284636705\n", + "After hill transform: 0.9973689446362746\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 410,446.21\n", + "Adstocked value: 410,447.43\n", + "Saturated value: 0.9369\n", + "Final response: 506073.4854\n", + "Raw spend: 410446.20813400776\n", + "After adstock: 410447.43035623\n", + "After hill transform: 0.936935559275525\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 95,450.47\n", + "Adstocked value: 95,450.80\n", + "Saturated value: 0.4242\n", + "Final response: 60623.4546\n", + "Raw spend: 95450.4678579367\n", + "After adstock: 95450.80119127003\n", + "After hill transform: 0.4242143967161792\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,523.40\n", + "Adstocked value: 81,523.57\n", + "Saturated value: 0.9974\n", + "Final response: 27908.7677\n", + "Raw spend: 81523.39637577882\n", + "After adstock: 81523.57284636705\n", + "After hill transform: 0.9973689446362746\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 410,446.21\n", + "Adstocked value: 410,447.43\n", + "Saturated value: 0.9369\n", + "Final response: 506073.4854\n", + "Raw spend: 410446.20813400776\n", + "After adstock: 410447.43035623\n", + "After hill transform: 0.936935559275525\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 95,450.47\n", + "Adstocked value: 95,450.80\n", + "Saturated value: 0.4242\n", + "Final response: 60623.4546\n", + "Raw spend: 95450.4678579218\n", + "After adstock: 95450.80119125513\n", + "After hill transform: 0.4242143967161569\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.3333333482344945\n", + "After hill transform: 1.8896986180499446e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,523.40\n", + "Adstocked value: 81,523.57\n", + "Saturated value: 0.9974\n", + "Final response: 27908.7677\n", + "Raw spend: 81523.39637577882\n", + "After adstock: 81523.57284636705\n", + "After hill transform: 0.9973689446362746\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 410,446.21\n", + "Adstocked value: 410,447.43\n", + "Saturated value: 0.9369\n", + "Final response: 506073.4854\n", + "Raw spend: 410446.20813400776\n", + "After adstock: 410447.43035623\n", + "After hill transform: 0.936935559275525\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 95,450.47\n", + "Adstocked value: 95,450.80\n", + "Saturated value: 0.4242\n", + "Final response: 60623.4546\n", + "Raw spend: 95450.4678579218\n", + "After adstock: 95450.80119125513\n", + "After hill transform: 0.4242143967161569\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,523.40\n", + "Adstocked value: 81,523.57\n", + "Saturated value: 0.9974\n", + "Final response: 27908.7677\n", + "Raw spend: 81523.39637579372\n", + "After adstock: 81523.57284638195\n", + "After hill transform: 0.9973689446362759\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 410,446.21\n", + "Adstocked value: 410,447.43\n", + "Saturated value: 0.9369\n", + "Final response: 506073.4854\n", + "Raw spend: 410446.20813400776\n", + "After adstock: 410447.43035623\n", + "After hill transform: 0.936935559275525\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 95,450.47\n", + "Adstocked value: 95,450.80\n", + "Saturated value: 0.4242\n", + "Final response: 60623.4546\n", + "Raw spend: 95450.4678579218\n", + "After adstock: 95450.80119125513\n", + "After hill transform: 0.4242143967161569\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,523.40\n", + "Adstocked value: 81,523.57\n", + "Saturated value: 0.9974\n", + "Final response: 27908.7677\n", + "Raw spend: 81523.39637577882\n", + "After adstock: 81523.57284636705\n", + "After hill transform: 0.9973689446362746\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 410,446.21\n", + "Adstocked value: 410,447.43\n", + "Saturated value: 0.9369\n", + "Final response: 506073.4854\n", + "Raw spend: 410446.20813402266\n", + "After adstock: 410447.4303562449\n", + "After hill transform: 0.9369355592755314\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 95,450.47\n", + "Adstocked value: 95,450.80\n", + "Saturated value: 0.4242\n", + "Final response: 60623.4546\n", + "Raw spend: 95450.4678579218\n", + "After adstock: 95450.80119125513\n", + "After hill transform: 0.4242143967161569\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,523.40\n", + "Adstocked value: 81,523.57\n", + "Saturated value: 0.9974\n", + "Final response: 27908.7677\n", + "Raw spend: 81523.39637577882\n", + "After adstock: 81523.57284636705\n", + "After hill transform: 0.9973689446362746\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 410,446.21\n", + "Adstocked value: 410,447.43\n", + "Saturated value: 0.9369\n", + "Final response: 506073.4854\n", + "Raw spend: 410446.20813400776\n", + "After adstock: 410447.43035623\n", + "After hill transform: 0.936935559275525\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 95,450.47\n", + "Adstocked value: 95,450.80\n", + "Saturated value: 0.4242\n", + "Final response: 60623.4546\n", + "Raw spend: 95450.4678579367\n", + "After adstock: 95450.80119127003\n", + "After hill transform: 0.4242143967161792\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,523.40\n", + "Adstocked value: 81,523.57\n", + "Saturated value: 0.9974\n", + "Final response: 27908.7677\n", + "Raw spend: 81523.39637577882\n", + "After adstock: 81523.57284636705\n", + "After hill transform: 0.9973689446362746\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 410,446.21\n", + "Adstocked value: 410,447.43\n", + "Saturated value: 0.9369\n", + "Final response: 506073.4854\n", + "Raw spend: 410446.20813400776\n", + "After adstock: 410447.43035623\n", + "After hill transform: 0.936935559275525\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 95,450.47\n", + "Adstocked value: 95,450.80\n", + "Saturated value: 0.4242\n", + "Final response: 60623.4546\n", + "Raw spend: 95450.4678579218\n", + "After adstock: 95450.80119125513\n", + "After hill transform: 0.4242143967161569\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.3333333482344945\n", + "After hill transform: 1.8896986180499446e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,523.40\n", + "Adstocked value: 81,523.57\n", + "Saturated value: 0.9974\n", + "Final response: 27908.7677\n", + "Raw spend: 81523.39637577882\n", + "After adstock: 81523.57284636705\n", + "After hill transform: 0.9973689446362746\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 410,446.21\n", + "Adstocked value: 410,447.43\n", + "Saturated value: 0.9369\n", + "Final response: 506073.4854\n", + "Raw spend: 410446.20813400776\n", + "After adstock: 410447.43035623\n", + "After hill transform: 0.936935559275525\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 95,450.47\n", + "Adstocked value: 95,450.80\n", + "Saturated value: 0.4242\n", + "Final response: 60623.4546\n", + "Raw spend: 95450.4678579218\n", + "After adstock: 95450.80119125513\n", + "After hill transform: 0.4242143967161569\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,523.40\n", + "Adstocked value: 81,523.57\n", + "Saturated value: 0.9974\n", + "Final response: 27908.7677\n", + "Raw spend: 81523.39637579372\n", + "After adstock: 81523.57284638195\n", + "After hill transform: 0.9973689446362759\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 416,220.06\n", + "Adstocked value: 416,221.29\n", + "Saturated value: 0.9394\n", + "Final response: 507385.2826\n", + "Raw spend: 416220.0645625354\n", + "After adstock: 416221.2867847576\n", + "After hill transform: 0.9393641975967666\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 89,673.02\n", + "Adstocked value: 89,673.35\n", + "Saturated value: 0.4153\n", + "Final response: 59348.9411\n", + "Raw spend: 89673.02086358775\n", + "After adstock: 89673.35419692108\n", + "After hill transform: 0.4152959513626866\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 7.082199665955575e-11\n", + "After adstock: 0.33333333340415533\n", + "After hill transform: 1.8896983967186684e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 91,715.67\n", + "Adstocked value: 91,715.84\n", + "Saturated value: 0.9981\n", + "Final response: 27929.2605\n", + "Raw spend: 91715.6659696838\n", + "After adstock: 91715.84244027204\n", + "After hill transform: 0.9981012927287358\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 416,220.06\n", + "Adstocked value: 416,221.29\n", + "Saturated value: 0.9394\n", + "Final response: 507385.2826\n", + "Raw spend: 416220.0645625354\n", + "After adstock: 416221.2867847576\n", + "After hill transform: 0.9393641975967666\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 89,673.02\n", + "Adstocked value: 89,673.35\n", + "Saturated value: 0.4153\n", + "Final response: 59348.9411\n", + "Raw spend: 89673.02086358775\n", + "After adstock: 89673.35419692108\n", + "After hill transform: 0.4152959513626866\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 7.082199665955575e-11\n", + "After adstock: 0.33333333340415533\n", + "After hill transform: 1.8896983967186684e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 91,715.67\n", + "Adstocked value: 91,715.84\n", + "Saturated value: 0.9981\n", + "Final response: 27929.2605\n", + "Raw spend: 91715.6659696838\n", + "After adstock: 91715.84244027204\n", + "After hill transform: 0.9981012927287358\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 416,220.06\n", + "Adstocked value: 416,221.29\n", + "Saturated value: 0.9394\n", + "Final response: 507385.2826\n", + "Raw spend: 416220.0645625503\n", + "After adstock: 416221.2867847725\n", + "After hill transform: 0.9393641975967728\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 89,673.02\n", + "Adstocked value: 89,673.35\n", + "Saturated value: 0.4153\n", + "Final response: 59348.9411\n", + "Raw spend: 89673.02086358775\n", + "After adstock: 89673.35419692108\n", + "After hill transform: 0.4152959513626866\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 7.082199665955575e-11\n", + "After adstock: 0.33333333340415533\n", + "After hill transform: 1.8896983967186684e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 91,715.67\n", + "Adstocked value: 91,715.84\n", + "Saturated value: 0.9981\n", + "Final response: 27929.2605\n", + "Raw spend: 91715.6659696838\n", + "After adstock: 91715.84244027204\n", + "After hill transform: 0.9981012927287358\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 416,220.06\n", + "Adstocked value: 416,221.29\n", + "Saturated value: 0.9394\n", + "Final response: 507385.2826\n", + "Raw spend: 416220.0645625354\n", + "After adstock: 416221.2867847576\n", + "After hill transform: 0.9393641975967666\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 89,673.02\n", + "Adstocked value: 89,673.35\n", + "Saturated value: 0.4153\n", + "Final response: 59348.9411\n", + "Raw spend: 89673.02086360265\n", + "After adstock: 89673.35419693598\n", + "After hill transform: 0.4152959513627103\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 7.082199665955575e-11\n", + "After adstock: 0.33333333340415533\n", + "After hill transform: 1.8896983967186684e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 91,715.67\n", + "Adstocked value: 91,715.84\n", + "Saturated value: 0.9981\n", + "Final response: 27929.2605\n", + "Raw spend: 91715.6659696838\n", + "After adstock: 91715.84244027204\n", + "After hill transform: 0.9981012927287358\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 416,220.06\n", + "Adstocked value: 416,221.29\n", + "Saturated value: 0.9394\n", + "Final response: 507385.2826\n", + "Raw spend: 416220.0645625354\n", + "After adstock: 416221.2867847576\n", + "After hill transform: 0.9393641975967666\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 89,673.02\n", + "Adstocked value: 89,673.35\n", + "Saturated value: 0.4153\n", + "Final response: 59348.9411\n", + "Raw spend: 89673.02086358775\n", + "After adstock: 89673.35419692108\n", + "After hill transform: 0.4152959513626866\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.497198319050721e-08\n", + "After adstock: 0.3333333483053165\n", + "After hill transform: 1.889698619106908e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 91,715.67\n", + "Adstocked value: 91,715.84\n", + "Saturated value: 0.9981\n", + "Final response: 27929.2605\n", + "Raw spend: 91715.6659696838\n", + "After adstock: 91715.84244027204\n", + "After hill transform: 0.9981012927287358\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 416,220.06\n", + "Adstocked value: 416,221.29\n", + "Saturated value: 0.9394\n", + "Final response: 507385.2826\n", + "Raw spend: 416220.0645625354\n", + "After adstock: 416221.2867847576\n", + "After hill transform: 0.9393641975967666\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 89,673.02\n", + "Adstocked value: 89,673.35\n", + "Saturated value: 0.4153\n", + "Final response: 59348.9411\n", + "Raw spend: 89673.02086358775\n", + "After adstock: 89673.35419692108\n", + "After hill transform: 0.4152959513626866\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 7.082199665955575e-11\n", + "After adstock: 0.33333333340415533\n", + "After hill transform: 1.8896983967186684e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 91,715.67\n", + "Adstocked value: 91,715.84\n", + "Saturated value: 0.9981\n", + "Final response: 27929.2605\n", + "Raw spend: 91715.6659696987\n", + "After adstock: 91715.84244028694\n", + "After hill transform: 0.9981012927287367\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 416,220.06\n", + "Adstocked value: 416,221.29\n", + "Saturated value: 0.9394\n", + "Final response: 507385.2826\n", + "Raw spend: 416220.0645625354\n", + "After adstock: 416221.2867847576\n", + "After hill transform: 0.9393641975967666\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 89,673.02\n", + "Adstocked value: 89,673.35\n", + "Saturated value: 0.4153\n", + "Final response: 59348.9411\n", + "Raw spend: 89673.02086358775\n", + "After adstock: 89673.35419692108\n", + "After hill transform: 0.4152959513626866\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 7.082199665955575e-11\n", + "After adstock: 0.33333333340415533\n", + "After hill transform: 1.8896983967186684e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 91,715.67\n", + "Adstocked value: 91,715.84\n", + "Saturated value: 0.9981\n", + "Final response: 27929.2605\n", + "Raw spend: 91715.6659696838\n", + "After adstock: 91715.84244027204\n", + "After hill transform: 0.9981012927287358\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 416,220.06\n", + "Adstocked value: 416,221.29\n", + "Saturated value: 0.9394\n", + "Final response: 507385.2826\n", + "Raw spend: 416220.0645625503\n", + "After adstock: 416221.2867847725\n", + "After hill transform: 0.9393641975967728\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 89,673.02\n", + "Adstocked value: 89,673.35\n", + "Saturated value: 0.4153\n", + "Final response: 59348.9411\n", + "Raw spend: 89673.02086358775\n", + "After adstock: 89673.35419692108\n", + "After hill transform: 0.4152959513626866\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 7.082199665955575e-11\n", + "After adstock: 0.33333333340415533\n", + "After hill transform: 1.8896983967186684e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 91,715.67\n", + "Adstocked value: 91,715.84\n", + "Saturated value: 0.9981\n", + "Final response: 27929.2605\n", + "Raw spend: 91715.6659696838\n", + "After adstock: 91715.84244027204\n", + "After hill transform: 0.9981012927287358\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 416,220.06\n", + "Adstocked value: 416,221.29\n", + "Saturated value: 0.9394\n", + "Final response: 507385.2826\n", + "Raw spend: 416220.0645625354\n", + "After adstock: 416221.2867847576\n", + "After hill transform: 0.9393641975967666\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 89,673.02\n", + "Adstocked value: 89,673.35\n", + "Saturated value: 0.4153\n", + "Final response: 59348.9411\n", + "Raw spend: 89673.02086360265\n", + "After adstock: 89673.35419693598\n", + "After hill transform: 0.4152959513627103\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 7.082199665955575e-11\n", + "After adstock: 0.33333333340415533\n", + "After hill transform: 1.8896983967186684e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 91,715.67\n", + "Adstocked value: 91,715.84\n", + "Saturated value: 0.9981\n", + "Final response: 27929.2605\n", + "Raw spend: 91715.6659696838\n", + "After adstock: 91715.84244027204\n", + "After hill transform: 0.9981012927287358\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 416,220.06\n", + "Adstocked value: 416,221.29\n", + "Saturated value: 0.9394\n", + "Final response: 507385.2826\n", + "Raw spend: 416220.0645625354\n", + "After adstock: 416221.2867847576\n", + "After hill transform: 0.9393641975967666\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 89,673.02\n", + "Adstocked value: 89,673.35\n", + "Saturated value: 0.4153\n", + "Final response: 59348.9411\n", + "Raw spend: 89673.02086358775\n", + "After adstock: 89673.35419692108\n", + "After hill transform: 0.4152959513626866\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.497198319050721e-08\n", + "After adstock: 0.3333333483053165\n", + "After hill transform: 1.889698619106908e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 91,715.67\n", + "Adstocked value: 91,715.84\n", + "Saturated value: 0.9981\n", + "Final response: 27929.2605\n", + "Raw spend: 91715.6659696838\n", + "After adstock: 91715.84244027204\n", + "After hill transform: 0.9981012927287358\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 416,220.06\n", + "Adstocked value: 416,221.29\n", + "Saturated value: 0.9394\n", + "Final response: 507385.2826\n", + "Raw spend: 416220.0645625354\n", + "After adstock: 416221.2867847576\n", + "After hill transform: 0.9393641975967666\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 89,673.02\n", + "Adstocked value: 89,673.35\n", + "Saturated value: 0.4153\n", + "Final response: 59348.9411\n", + "Raw spend: 89673.02086358775\n", + "After adstock: 89673.35419692108\n", + "After hill transform: 0.4152959513626866\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 7.082199665955575e-11\n", + "After adstock: 0.33333333340415533\n", + "After hill transform: 1.8896983967186684e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 91,715.67\n", + "Adstocked value: 91,715.84\n", + "Saturated value: 0.9981\n", + "Final response: 27929.2605\n", + "Raw spend: 91715.6659696987\n", + "After adstock: 91715.84244028694\n", + "After hill transform: 0.9981012927287367\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 421,262.64\n", + "Adstocked value: 421,263.86\n", + "Saturated value: 0.9414\n", + "Final response: 508478.0559\n", + "Raw spend: 421262.6370786224\n", + "After adstock: 421263.85930084466\n", + "After hill transform: 0.9413873388635483\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 84,627.45\n", + "Adstocked value: 84,627.78\n", + "Saturated value: 0.4071\n", + "Final response: 58173.8482\n", + "Raw spend: 84627.45019415725\n", + "After adstock: 84627.78352749058\n", + "After hill transform: 0.4070732040330884\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 7.824022935235798e-12\n", + "After adstock: 0.33333333334115733\n", + "After hill transform: 1.8896983957784724e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 110,704.97\n", + "Adstocked value: 110,705.15\n", + "Saturated value: 0.9989\n", + "Final response: 27950.8506\n", + "Raw spend: 110704.97310877085\n", + "After adstock: 110705.14957935909\n", + "After hill transform: 0.9988728508975958\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 421,262.64\n", + "Adstocked value: 421,263.86\n", + "Saturated value: 0.9414\n", + "Final response: 508478.0559\n", + "Raw spend: 421262.6370786224\n", + "After adstock: 421263.85930084466\n", + "After hill transform: 0.9413873388635483\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 84,627.45\n", + "Adstocked value: 84,627.78\n", + "Saturated value: 0.4071\n", + "Final response: 58173.8482\n", + "Raw spend: 84627.45019415725\n", + "After adstock: 84627.78352749058\n", + "After hill transform: 0.4070732040330884\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 7.824022935235798e-12\n", + "After adstock: 0.33333333334115733\n", + "After hill transform: 1.8896983957784724e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 110,704.97\n", + "Adstocked value: 110,705.15\n", + "Saturated value: 0.9989\n", + "Final response: 27950.8506\n", + "Raw spend: 110704.97310877085\n", + "After adstock: 110705.14957935909\n", + "After hill transform: 0.9988728508975958\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 418,006.64\n", + "Adstocked value: 418,007.86\n", + "Saturated value: 0.9401\n", + "Final response: 507777.9425\n", + "Raw spend: 418006.6406644983\n", + "After adstock: 418007.86288672057\n", + "After hill transform: 0.9400911612547531\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 87,885.38\n", + "Adstocked value: 87,885.72\n", + "Saturated value: 0.4124\n", + "Final response: 58939.5464\n", + "Raw spend: 87885.38252025966\n", + "After adstock: 87885.71585359299\n", + "After hill transform: 0.41243119976566944\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 4.8501906275353384e-11\n", + "After adstock: 0.33333333338183524\n", + "After hill transform: 1.8896983963855585e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,443.55\n", + "Adstocked value: 98,443.73\n", + "Saturated value: 0.9984\n", + "Final response: 27938.7227\n", + "Raw spend: 98443.54984627553\n", + "After adstock: 98443.72631686377\n", + "After hill transform: 0.9984394407789366\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 418,006.64\n", + "Adstocked value: 418,007.86\n", + "Saturated value: 0.9401\n", + "Final response: 507777.9425\n", + "Raw spend: 418006.6406644983\n", + "After adstock: 418007.86288672057\n", + "After hill transform: 0.9400911612547531\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 87,885.38\n", + "Adstocked value: 87,885.72\n", + "Saturated value: 0.4124\n", + "Final response: 58939.5464\n", + "Raw spend: 87885.38252025966\n", + "After adstock: 87885.71585359299\n", + "After hill transform: 0.41243119976566944\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 4.8501906275353384e-11\n", + "After adstock: 0.33333333338183524\n", + "After hill transform: 1.8896983963855585e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,443.55\n", + "Adstocked value: 98,443.73\n", + "Saturated value: 0.9984\n", + "Final response: 27938.7227\n", + "Raw spend: 98443.54984627553\n", + "After adstock: 98443.72631686377\n", + "After hill transform: 0.9984394407789366\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 417,004.34\n", + "Adstocked value: 417,005.56\n", + "Saturated value: 0.9397\n", + "Final response: 507558.4062\n", + "Raw spend: 417004.3382669629\n", + "After adstock: 417005.56048918515\n", + "After hill transform: 0.9396847155312636\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 88,888.28\n", + "Adstocked value: 88,888.61\n", + "Saturated value: 0.4140\n", + "Final response: 59170.1363\n", + "Raw spend: 88888.28085494316\n", + "After adstock: 88888.6141882765\n", + "After hill transform: 0.4140447597394205\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 6.102389180998202e-11\n", + "After adstock: 0.3333333333943572\n", + "After hill transform: 1.8896983965724393e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 94,669.08\n", + "Adstocked value: 94,669.26\n", + "Saturated value: 0.9983\n", + "Final response: 27933.7266\n", + "Raw spend: 94669.08195070775\n", + "After adstock: 94669.25842129599\n", + "After hill transform: 0.998260895588664\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 417,004.34\n", + "Adstocked value: 417,005.56\n", + "Saturated value: 0.9397\n", + "Final response: 507558.4062\n", + "Raw spend: 417004.3382669629\n", + "After adstock: 417005.56048918515\n", + "After hill transform: 0.9396847155312636\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 88,888.28\n", + "Adstocked value: 88,888.61\n", + "Saturated value: 0.4140\n", + "Final response: 59170.1363\n", + "Raw spend: 88888.28085494316\n", + "After adstock: 88888.6141882765\n", + "After hill transform: 0.4140447597394205\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 6.102389180998202e-11\n", + "After adstock: 0.3333333333943572\n", + "After hill transform: 1.8896983965724393e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 94,669.08\n", + "Adstocked value: 94,669.26\n", + "Saturated value: 0.9983\n", + "Final response: 27933.7266\n", + "Raw spend: 94669.08195070775\n", + "After adstock: 94669.25842129599\n", + "After hill transform: 0.998260895588664\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 416,592.50\n", + "Adstocked value: 416,593.72\n", + "Saturated value: 0.9395\n", + "Final response: 507467.6426\n", + "Raw spend: 416592.4975910064\n", + "After adstock: 416593.71981322864\n", + "After hill transform: 0.9395166774035467\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 89,300.37\n", + "Adstocked value: 89,300.70\n", + "Saturated value: 0.4147\n", + "Final response: 59264.2073\n", + "Raw spend: 89300.36639827551\n", + "After adstock: 89300.69973160884\n", + "After hill transform: 0.41470302387489183\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 6.616910846274041e-11\n", + "After adstock: 0.33333333339950244\n", + "After hill transform: 1.8896983966492277e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 93,118.17\n", + "Adstocked value: 93,118.35\n", + "Saturated value: 0.9982\n", + "Final response: 27931.4479\n", + "Raw spend: 93118.17334936243\n", + "After adstock: 93118.34981995067\n", + "After hill transform: 0.998179461547119\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 416,592.50\n", + "Adstocked value: 416,593.72\n", + "Saturated value: 0.9395\n", + "Final response: 507467.6426\n", + "Raw spend: 416592.4975910064\n", + "After adstock: 416593.71981322864\n", + "After hill transform: 0.9395166774035467\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 89,300.37\n", + "Adstocked value: 89,300.70\n", + "Saturated value: 0.4147\n", + "Final response: 59264.2073\n", + "Raw spend: 89300.36639827551\n", + "After adstock: 89300.69973160884\n", + "After hill transform: 0.41470302387489183\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 6.616910846274041e-11\n", + "After adstock: 0.33333333339950244\n", + "After hill transform: 1.8896983966492277e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 93,118.17\n", + "Adstocked value: 93,118.35\n", + "Saturated value: 0.9982\n", + "Final response: 27931.4479\n", + "Raw spend: 93118.17334936243\n", + "After adstock: 93118.34981995067\n", + "After hill transform: 0.998179461547119\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 416,403.15\n", + "Adstocked value: 416,404.37\n", + "Saturated value: 0.9394\n", + "Final response: 507425.8037\n", + "Raw spend: 416403.15025773674\n", + "After adstock: 416404.372479959\n", + "After hill transform: 0.9394392176215809\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 89,489.83\n", + "Adstocked value: 89,490.16\n", + "Saturated value: 0.4150\n", + "Final response: 59307.3262\n", + "Raw spend: 89489.82631145127\n", + "After adstock: 89490.1596447846\n", + "After hill transform: 0.4150047497890898\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 6.85346665757943e-11\n", + "After adstock: 0.333333333401868\n", + "After hill transform: 1.8896983966845318e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,405.13\n", + "Adstocked value: 92,405.31\n", + "Saturated value: 0.9981\n", + "Final response: 27930.3514\n", + "Raw spend: 92405.12962892928\n", + "After adstock: 92405.30609951752\n", + "After hill transform: 0.9981402782507784\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 416,403.15\n", + "Adstocked value: 416,404.37\n", + "Saturated value: 0.9394\n", + "Final response: 507425.8037\n", + "Raw spend: 416403.15025773674\n", + "After adstock: 416404.372479959\n", + "After hill transform: 0.9394392176215809\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 89,489.83\n", + "Adstocked value: 89,490.16\n", + "Saturated value: 0.4150\n", + "Final response: 59307.3262\n", + "Raw spend: 89489.82631145127\n", + "After adstock: 89490.1596447846\n", + "After hill transform: 0.4150047497890898\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 6.85346665757943e-11\n", + "After adstock: 0.333333333401868\n", + "After hill transform: 1.8896983966845318e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,405.13\n", + "Adstocked value: 92,405.31\n", + "Saturated value: 0.9981\n", + "Final response: 27930.3514\n", + "Raw spend: 92405.12962892928\n", + "After adstock: 92405.30609951752\n", + "After hill transform: 0.9981402782507784\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 416,311.56\n", + "Adstocked value: 416,312.78\n", + "Saturated value: 0.9394\n", + "Final response: 507405.5402\n", + "Raw spend: 416311.5575788109\n", + "After adstock: 416312.77980103315\n", + "After hill transform: 0.9394017021750026\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 89,581.47\n", + "Adstocked value: 89,581.81\n", + "Saturated value: 0.4152\n", + "Final response: 59328.1546\n", + "Raw spend: 89581.47344847281\n", + "After adstock: 89581.80678180614\n", + "After hill transform: 0.4151504968635001\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 6.96789541714419e-11\n", + "After adstock: 0.33333333340301224\n", + "After hill transform: 1.8896983967016088e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,060.21\n", + "Adstocked value: 92,060.39\n", + "Saturated value: 0.9981\n", + "Final response: 27929.8095\n", + "Raw spend: 92060.21014462512\n", + "After adstock: 92060.38661521336\n", + "After hill transform: 0.9981209122847216\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 416,311.56\n", + "Adstocked value: 416,312.78\n", + "Saturated value: 0.9394\n", + "Final response: 507405.5402\n", + "Raw spend: 416311.5575788109\n", + "After adstock: 416312.77980103315\n", + "After hill transform: 0.9394017021750026\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 89,581.47\n", + "Adstocked value: 89,581.81\n", + "Saturated value: 0.4152\n", + "Final response: 59328.1546\n", + "Raw spend: 89581.47344847281\n", + "After adstock: 89581.80678180614\n", + "After hill transform: 0.4151504968635001\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 6.96789541714419e-11\n", + "After adstock: 0.33333333340301224\n", + "After hill transform: 1.8896983967016088e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,060.21\n", + "Adstocked value: 92,060.39\n", + "Saturated value: 0.9981\n", + "Final response: 27929.8095\n", + "Raw spend: 92060.21014462512\n", + "After adstock: 92060.38661521336\n", + "After hill transform: 0.9981209122847216\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 416,266.16\n", + "Adstocked value: 416,267.38\n", + "Saturated value: 0.9394\n", + "Final response: 507395.4898\n", + "Raw spend: 416266.15611403866\n", + "After adstock: 416267.3783362609\n", + "After hill transform: 0.9393830950687557\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 89,626.90\n", + "Adstocked value: 89,627.24\n", + "Saturated value: 0.4152\n", + "Final response: 59338.4718\n", + "Raw spend: 89626.90190751293\n", + "After adstock: 89627.23524084626\n", + "After hill transform: 0.41522269229093434\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 7.024616471241892e-11\n", + "After adstock: 0.33333333340357946\n", + "After hill transform: 1.889698396710074e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 91,889.24\n", + "Adstocked value: 91,889.41\n", + "Saturated value: 0.9981\n", + "Final response: 27929.5381\n", + "Raw spend: 91889.23742060903\n", + "After adstock: 91889.41389119727\n", + "After hill transform: 0.9981112111149029\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 416,266.16\n", + "Adstocked value: 416,267.38\n", + "Saturated value: 0.9394\n", + "Final response: 507395.4898\n", + "Raw spend: 416266.15611403866\n", + "After adstock: 416267.3783362609\n", + "After hill transform: 0.9393830950687557\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 89,626.90\n", + "Adstocked value: 89,627.24\n", + "Saturated value: 0.4152\n", + "Final response: 59338.4718\n", + "Raw spend: 89626.90190751293\n", + "After adstock: 89627.23524084626\n", + "After hill transform: 0.41522269229093434\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 7.024616471241892e-11\n", + "After adstock: 0.33333333340357946\n", + "After hill transform: 1.889698396710074e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 91,889.24\n", + "Adstocked value: 91,889.41\n", + "Saturated value: 0.9981\n", + "Final response: 27929.5381\n", + "Raw spend: 91889.23742060903\n", + "After adstock: 91889.41389119727\n", + "After hill transform: 0.9981112111149029\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 416,243.38\n", + "Adstocked value: 416,244.60\n", + "Saturated value: 0.9394\n", + "Final response: 507390.4460\n", + "Raw spend: 416243.37779396307\n", + "After adstock: 416244.6000161853\n", + "After hill transform: 0.9393737569394384\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 89,649.69\n", + "Adstocked value: 89,650.03\n", + "Saturated value: 0.4153\n", + "Final response: 59343.6463\n", + "Raw spend: 89649.69377085366\n", + "After adstock: 89650.02710418699\n", + "After hill transform: 0.41525890096806994\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 7.053073930307264e-11\n", + "After adstock: 0.33333333340386406\n", + "After hill transform: 1.8896983967143214e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 91,803.46\n", + "Adstocked value: 91,803.64\n", + "Saturated value: 0.9981\n", + "Final response: 27929.4011\n", + "Raw spend: 91803.45887907132\n", + "After adstock: 91803.63534965955\n", + "After hill transform: 0.9981063182990882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 416,243.38\n", + "Adstocked value: 416,244.60\n", + "Saturated value: 0.9394\n", + "Final response: 507390.4460\n", + "Raw spend: 416243.37779396307\n", + "After adstock: 416244.6000161853\n", + "After hill transform: 0.9393737569394384\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 89,649.69\n", + "Adstocked value: 89,650.03\n", + "Saturated value: 0.4153\n", + "Final response: 59343.6463\n", + "Raw spend: 89649.69377085366\n", + "After adstock: 89650.02710418699\n", + "After hill transform: 0.41525890096806994\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 7.053073930307264e-11\n", + "After adstock: 0.33333333340386406\n", + "After hill transform: 1.8896983967143214e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 91,803.46\n", + "Adstocked value: 91,803.64\n", + "Saturated value: 0.9981\n", + "Final response: 27929.4011\n", + "Raw spend: 91803.45887907132\n", + "After adstock: 91803.63534965955\n", + "After hill transform: 0.9981063182990882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 416,231.88\n", + "Adstocked value: 416,233.10\n", + "Saturated value: 0.9394\n", + "Final response: 507387.8997\n", + "Raw spend: 416231.88037965825\n", + "After adstock: 416233.1026018805\n", + "After hill transform: 0.9393690427900655\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 89,661.20\n", + "Adstocked value: 89,661.53\n", + "Saturated value: 0.4153\n", + "Final response: 59346.2577\n", + "Raw spend: 89661.19802115558\n", + "After adstock: 89661.5313544889\n", + "After hill transform: 0.4152771742405956\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 7.067437904290022e-11\n", + "After adstock: 0.33333333340400767\n", + "After hill transform: 1.8896983967164646e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 91,760.16\n", + "Adstocked value: 91,760.34\n", + "Saturated value: 0.9981\n", + "Final response: 27929.3319\n", + "Raw spend: 91760.16194465084\n", + "After adstock: 91760.33841523908\n", + "After hill transform: 0.998103842094898\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 416,231.88\n", + "Adstocked value: 416,233.10\n", + "Saturated value: 0.9394\n", + "Final response: 507387.8997\n", + "Raw spend: 416231.88037965825\n", + "After adstock: 416233.1026018805\n", + "After hill transform: 0.9393690427900655\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 89,661.20\n", + "Adstocked value: 89,661.53\n", + "Saturated value: 0.4153\n", + "Final response: 59346.2577\n", + "Raw spend: 89661.19802115558\n", + "After adstock: 89661.5313544889\n", + "After hill transform: 0.4152771742405956\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 7.067437904290022e-11\n", + "After adstock: 0.33333333340400767\n", + "After hill transform: 1.8896983967164646e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 91,760.16\n", + "Adstocked value: 91,760.34\n", + "Saturated value: 0.9981\n", + "Final response: 27929.3319\n", + "Raw spend: 91760.16194465084\n", + "After adstock: 91760.33841523908\n", + "After hill transform: 0.998103842094898\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 416,226.06\n", + "Adstocked value: 416,227.28\n", + "Saturated value: 0.9394\n", + "Final response: 507386.6104\n", + "Raw spend: 416226.0592995141\n", + "After adstock: 416227.28152173635\n", + "After hill transform: 0.9393666558607248\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 89,667.02\n", + "Adstocked value: 89,667.36\n", + "Saturated value: 0.4153\n", + "Final response: 59347.5797\n", + "Raw spend: 89667.02256232894\n", + "After adstock: 89667.35589566227\n", + "After hill transform: 0.4152864250968063\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 7.074710308460645e-11\n", + "After adstock: 0.33333333340408045\n", + "After hill transform: 1.8896983967175508e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 91,738.24\n", + "Adstocked value: 91,738.42\n", + "Saturated value: 0.9981\n", + "Final response: 27929.2967\n", + "Raw spend: 91738.24093540698\n", + "After adstock: 91738.41740599522\n", + "After hill transform: 0.9981025867275942\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 416,226.06\n", + "Adstocked value: 416,227.28\n", + "Saturated value: 0.9394\n", + "Final response: 507386.6104\n", + "Raw spend: 416226.0592995141\n", + "After adstock: 416227.28152173635\n", + "After hill transform: 0.9393666558607248\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 89,667.02\n", + "Adstocked value: 89,667.36\n", + "Saturated value: 0.4153\n", + "Final response: 59347.5797\n", + "Raw spend: 89667.02256232894\n", + "After adstock: 89667.35589566227\n", + "After hill transform: 0.4152864250968063\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 7.074710308460645e-11\n", + "After adstock: 0.33333333340408045\n", + "After hill transform: 1.8896983967175508e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 91,738.24\n", + "Adstocked value: 91,738.42\n", + "Saturated value: 0.9981\n", + "Final response: 27929.2967\n", + "Raw spend: 91738.24093540698\n", + "After adstock: 91738.41740599522\n", + "After hill transform: 0.9981025867275942\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 416,223.11\n", + "Adstocked value: 416,224.33\n", + "Saturated value: 0.9394\n", + "Final response: 507385.9566\n", + "Raw spend: 416223.1075633204\n", + "After adstock: 416224.3297855426\n", + "After hill transform: 0.9393654454572735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 89,669.98\n", + "Adstocked value: 89,670.31\n", + "Saturated value: 0.4153\n", + "Final response: 59348.2501\n", + "Raw spend: 89669.9760535312\n", + "After adstock: 89670.30938686452\n", + "After hill transform: 0.4152911157869658\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 7.078397977771908e-11\n", + "After adstock: 0.3333333334041173\n", + "After hill transform: 1.889698396718101e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 91,727.13\n", + "Adstocked value: 91,727.30\n", + "Saturated value: 0.9981\n", + "Final response: 27929.2789\n", + "Raw spend: 91727.12529453171\n", + "After adstock: 91727.30176511995\n", + "After hill transform: 0.9981019497279976\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 416,223.11\n", + "Adstocked value: 416,224.33\n", + "Saturated value: 0.9394\n", + "Final response: 507385.9566\n", + "Raw spend: 416223.1075633204\n", + "After adstock: 416224.3297855426\n", + "After hill transform: 0.9393654454572735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 89,669.98\n", + "Adstocked value: 89,670.31\n", + "Saturated value: 0.4153\n", + "Final response: 59348.2501\n", + "Raw spend: 89669.9760535312\n", + "After adstock: 89670.30938686452\n", + "After hill transform: 0.4152911157869658\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 7.078397977771908e-11\n", + "After adstock: 0.3333333334041173\n", + "After hill transform: 1.889698396718101e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 91,727.13\n", + "Adstocked value: 91,727.30\n", + "Saturated value: 0.9981\n", + "Final response: 27929.2789\n", + "Raw spend: 91727.12529453171\n", + "After adstock: 91727.30176511995\n", + "After hill transform: 0.9981019497279976\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 416,223.11\n", + "Adstocked value: 416,224.33\n", + "Saturated value: 0.9394\n", + "Final response: 507385.9566\n", + "Raw spend: 416223.1075633353\n", + "After adstock: 416224.3297855575\n", + "After hill transform: 0.9393654454572795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 89,669.98\n", + "Adstocked value: 89,670.31\n", + "Saturated value: 0.4153\n", + "Final response: 59348.2501\n", + "Raw spend: 89669.9760535312\n", + "After adstock: 89670.30938686452\n", + "After hill transform: 0.4152911157869658\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 7.078397977771908e-11\n", + "After adstock: 0.3333333334041173\n", + "After hill transform: 1.889698396718101e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 91,727.13\n", + "Adstocked value: 91,727.30\n", + "Saturated value: 0.9981\n", + "Final response: 27929.2789\n", + "Raw spend: 91727.12529453171\n", + "After adstock: 91727.30176511995\n", + "After hill transform: 0.9981019497279976\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 416,223.11\n", + "Adstocked value: 416,224.33\n", + "Saturated value: 0.9394\n", + "Final response: 507385.9566\n", + "Raw spend: 416223.1075633204\n", + "After adstock: 416224.3297855426\n", + "After hill transform: 0.9393654454572735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 89,669.98\n", + "Adstocked value: 89,670.31\n", + "Saturated value: 0.4153\n", + "Final response: 59348.2501\n", + "Raw spend: 89669.9760535461\n", + "After adstock: 89670.30938687942\n", + "After hill transform: 0.41529111578698946\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 7.078397977771908e-11\n", + "After adstock: 0.3333333334041173\n", + "After hill transform: 1.889698396718101e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 91,727.13\n", + "Adstocked value: 91,727.30\n", + "Saturated value: 0.9981\n", + "Final response: 27929.2789\n", + "Raw spend: 91727.12529453171\n", + "After adstock: 91727.30176511995\n", + "After hill transform: 0.9981019497279976\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 416,223.11\n", + "Adstocked value: 416,224.33\n", + "Saturated value: 0.9394\n", + "Final response: 507385.9566\n", + "Raw spend: 416223.1075633204\n", + "After adstock: 416224.3297855426\n", + "After hill transform: 0.9393654454572735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 89,669.98\n", + "Adstocked value: 89,670.31\n", + "Saturated value: 0.4153\n", + "Final response: 59348.2501\n", + "Raw spend: 89669.9760535312\n", + "After adstock: 89670.30938686452\n", + "After hill transform: 0.4152911157869658\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4971945173625375e-08\n", + "After adstock: 0.3333333483052785\n", + "After hill transform: 1.8896986191063406e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 91,727.13\n", + "Adstocked value: 91,727.30\n", + "Saturated value: 0.9981\n", + "Final response: 27929.2789\n", + "Raw spend: 91727.12529453171\n", + "After adstock: 91727.30176511995\n", + "After hill transform: 0.9981019497279976\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 416,223.11\n", + "Adstocked value: 416,224.33\n", + "Saturated value: 0.9394\n", + "Final response: 507385.9566\n", + "Raw spend: 416223.1075633204\n", + "After adstock: 416224.3297855426\n", + "After hill transform: 0.9393654454572735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 89,669.98\n", + "Adstocked value: 89,670.31\n", + "Saturated value: 0.4153\n", + "Final response: 59348.2501\n", + "Raw spend: 89669.9760535312\n", + "After adstock: 89670.30938686452\n", + "After hill transform: 0.4152911157869658\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 7.078397977771908e-11\n", + "After adstock: 0.3333333334041173\n", + "After hill transform: 1.889698396718101e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 91,727.13\n", + "Adstocked value: 91,727.30\n", + "Saturated value: 0.9981\n", + "Final response: 27929.2789\n", + "Raw spend: 91727.12529454661\n", + "After adstock: 91727.30176513485\n", + "After hill transform: 0.9981019497279985\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 416,223.11\n", + "Adstocked value: 416,224.33\n", + "Saturated value: 0.9394\n", + "Final response: 507385.9566\n", + "Raw spend: 416223.1075633204\n", + "After adstock: 416224.3297855426\n", + "After hill transform: 0.9393654454572735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 89,669.98\n", + "Adstocked value: 89,670.31\n", + "Saturated value: 0.4153\n", + "Final response: 59348.2501\n", + "Raw spend: 89669.9760535312\n", + "After adstock: 89670.30938686452\n", + "After hill transform: 0.4152911157869658\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 7.078397977771908e-11\n", + "After adstock: 0.3333333334041173\n", + "After hill transform: 1.889698396718101e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 91,727.13\n", + "Adstocked value: 91,727.30\n", + "Saturated value: 0.9981\n", + "Final response: 27929.2789\n", + "Raw spend: 91727.12529453171\n", + "After adstock: 91727.30176511995\n", + "After hill transform: 0.9981019497279976\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 416,223.11\n", + "Adstocked value: 416,224.33\n", + "Saturated value: 0.9394\n", + "Final response: 507385.9566\n", + "Raw spend: 416223.1075633353\n", + "After adstock: 416224.3297855575\n", + "After hill transform: 0.9393654454572795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 89,669.98\n", + "Adstocked value: 89,670.31\n", + "Saturated value: 0.4153\n", + "Final response: 59348.2501\n", + "Raw spend: 89669.9760535312\n", + "After adstock: 89670.30938686452\n", + "After hill transform: 0.4152911157869658\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 7.078397977771908e-11\n", + "After adstock: 0.3333333334041173\n", + "After hill transform: 1.889698396718101e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 91,727.13\n", + "Adstocked value: 91,727.30\n", + "Saturated value: 0.9981\n", + "Final response: 27929.2789\n", + "Raw spend: 91727.12529453171\n", + "After adstock: 91727.30176511995\n", + "After hill transform: 0.9981019497279976\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 416,223.11\n", + "Adstocked value: 416,224.33\n", + "Saturated value: 0.9394\n", + "Final response: 507385.9566\n", + "Raw spend: 416223.1075633204\n", + "After adstock: 416224.3297855426\n", + "After hill transform: 0.9393654454572735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 89,669.98\n", + "Adstocked value: 89,670.31\n", + "Saturated value: 0.4153\n", + "Final response: 59348.2501\n", + "Raw spend: 89669.9760535461\n", + "After adstock: 89670.30938687942\n", + "After hill transform: 0.41529111578698946\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 7.078397977771908e-11\n", + "After adstock: 0.3333333334041173\n", + "After hill transform: 1.889698396718101e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 91,727.13\n", + "Adstocked value: 91,727.30\n", + "Saturated value: 0.9981\n", + "Final response: 27929.2789\n", + "Raw spend: 91727.12529453171\n", + "After adstock: 91727.30176511995\n", + "After hill transform: 0.9981019497279976\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 416,223.11\n", + "Adstocked value: 416,224.33\n", + "Saturated value: 0.9394\n", + "Final response: 507385.9566\n", + "Raw spend: 416223.1075633204\n", + "After adstock: 416224.3297855426\n", + "After hill transform: 0.9393654454572735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 89,669.98\n", + "Adstocked value: 89,670.31\n", + "Saturated value: 0.4153\n", + "Final response: 59348.2501\n", + "Raw spend: 89669.9760535312\n", + "After adstock: 89670.30938686452\n", + "After hill transform: 0.4152911157869658\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4971945173625375e-08\n", + "After adstock: 0.3333333483052785\n", + "After hill transform: 1.8896986191063406e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 91,727.13\n", + "Adstocked value: 91,727.30\n", + "Saturated value: 0.9981\n", + "Final response: 27929.2789\n", + "Raw spend: 91727.12529453171\n", + "After adstock: 91727.30176511995\n", + "After hill transform: 0.9981019497279976\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 416,223.11\n", + "Adstocked value: 416,224.33\n", + "Saturated value: 0.9394\n", + "Final response: 507385.9566\n", + "Raw spend: 416223.1075633204\n", + "After adstock: 416224.3297855426\n", + "After hill transform: 0.9393654454572735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 89,669.98\n", + "Adstocked value: 89,670.31\n", + "Saturated value: 0.4153\n", + "Final response: 59348.2501\n", + "Raw spend: 89669.9760535312\n", + "After adstock: 89670.30938686452\n", + "After hill transform: 0.4152911157869658\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 7.078397977771908e-11\n", + "After adstock: 0.3333333334041173\n", + "After hill transform: 1.889698396718101e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 91,727.13\n", + "Adstocked value: 91,727.30\n", + "Saturated value: 0.9981\n", + "Final response: 27929.2789\n", + "Raw spend: 91727.12529454661\n", + "After adstock: 91727.30176513485\n", + "After hill transform: 0.9981019497279985\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 415,251.74\n", + "Adstocked value: 415,252.96\n", + "Saturated value: 0.9390\n", + "Final response: 507169.8885\n", + "Raw spend: 415251.73663004424\n", + "After adstock: 415252.9588522665\n", + "After hill transform: 0.9389654207147551\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 90,641.99\n", + "Adstocked value: 90,642.32\n", + "Saturated value: 0.4168\n", + "Final response: 59567.7879\n", + "Raw spend: 90641.9879998642\n", + "After adstock: 90642.32133319753\n", + "After hill transform: 0.41682733849395914\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,695.40\n", + "Adstocked value: 92,695.58\n", + "Saturated value: 0.9982\n", + "Final response: 27930.8016\n", + "Raw spend: 92695.40075814797\n", + "After adstock: 92695.5772287362\n", + "After hill transform: 0.9981563662921531\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 415,251.74\n", + "Adstocked value: 415,252.96\n", + "Saturated value: 0.9390\n", + "Final response: 507169.8885\n", + "Raw spend: 415251.73663004424\n", + "After adstock: 415252.9588522665\n", + "After hill transform: 0.9389654207147551\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 90,641.99\n", + "Adstocked value: 90,642.32\n", + "Saturated value: 0.4168\n", + "Final response: 59567.7879\n", + "Raw spend: 90641.9879998642\n", + "After adstock: 90642.32133319753\n", + "After hill transform: 0.41682733849395914\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,695.40\n", + "Adstocked value: 92,695.58\n", + "Saturated value: 0.9982\n", + "Final response: 27930.8016\n", + "Raw spend: 92695.40075814797\n", + "After adstock: 92695.5772287362\n", + "After hill transform: 0.9981563662921531\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 415,251.74\n", + "Adstocked value: 415,252.96\n", + "Saturated value: 0.9390\n", + "Final response: 507169.8885\n", + "Raw spend: 415251.73663005914\n", + "After adstock: 415252.9588522814\n", + "After hill transform: 0.9389654207147613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 90,641.99\n", + "Adstocked value: 90,642.32\n", + "Saturated value: 0.4168\n", + "Final response: 59567.7879\n", + "Raw spend: 90641.9879998642\n", + "After adstock: 90642.32133319753\n", + "After hill transform: 0.41682733849395914\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,695.40\n", + "Adstocked value: 92,695.58\n", + "Saturated value: 0.9982\n", + "Final response: 27930.8016\n", + "Raw spend: 92695.40075814797\n", + "After adstock: 92695.5772287362\n", + "After hill transform: 0.9981563662921531\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 415,251.74\n", + "Adstocked value: 415,252.96\n", + "Saturated value: 0.9390\n", + "Final response: 507169.8885\n", + "Raw spend: 415251.73663004424\n", + "After adstock: 415252.9588522665\n", + "After hill transform: 0.9389654207147551\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 90,641.99\n", + "Adstocked value: 90,642.32\n", + "Saturated value: 0.4168\n", + "Final response: 59567.7879\n", + "Raw spend: 90641.9879998791\n", + "After adstock: 90642.32133321243\n", + "After hill transform: 0.4168273384939825\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,695.40\n", + "Adstocked value: 92,695.58\n", + "Saturated value: 0.9982\n", + "Final response: 27930.8016\n", + "Raw spend: 92695.40075814797\n", + "After adstock: 92695.5772287362\n", + "After hill transform: 0.9981563662921531\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 415,251.74\n", + "Adstocked value: 415,252.96\n", + "Saturated value: 0.9390\n", + "Final response: 507169.8885\n", + "Raw spend: 415251.73663004424\n", + "After adstock: 415252.9588522665\n", + "After hill transform: 0.9389654207147551\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 90,641.99\n", + "Adstocked value: 90,642.32\n", + "Saturated value: 0.4168\n", + "Final response: 59567.7879\n", + "Raw spend: 90641.9879998642\n", + "After adstock: 90642.32133319753\n", + "After hill transform: 0.41682733849395914\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.3333333482344945\n", + "After hill transform: 1.8896986180499446e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,695.40\n", + "Adstocked value: 92,695.58\n", + "Saturated value: 0.9982\n", + "Final response: 27930.8016\n", + "Raw spend: 92695.40075814797\n", + "After adstock: 92695.5772287362\n", + "After hill transform: 0.9981563662921531\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 415,251.74\n", + "Adstocked value: 415,252.96\n", + "Saturated value: 0.9390\n", + "Final response: 507169.8885\n", + "Raw spend: 415251.73663004424\n", + "After adstock: 415252.9588522665\n", + "After hill transform: 0.9389654207147551\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 90,641.99\n", + "Adstocked value: 90,642.32\n", + "Saturated value: 0.4168\n", + "Final response: 59567.7879\n", + "Raw spend: 90641.9879998642\n", + "After adstock: 90642.32133319753\n", + "After hill transform: 0.41682733849395914\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,695.40\n", + "Adstocked value: 92,695.58\n", + "Saturated value: 0.9982\n", + "Final response: 27930.8016\n", + "Raw spend: 92695.40075816287\n", + "After adstock: 92695.5772287511\n", + "After hill transform: 0.998156366292154\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 415,251.74\n", + "Adstocked value: 415,252.96\n", + "Saturated value: 0.9390\n", + "Final response: 507169.8885\n", + "Raw spend: 415251.73663004424\n", + "After adstock: 415252.9588522665\n", + "After hill transform: 0.9389654207147551\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 90,641.99\n", + "Adstocked value: 90,642.32\n", + "Saturated value: 0.4168\n", + "Final response: 59567.7879\n", + "Raw spend: 90641.9879998642\n", + "After adstock: 90642.32133319753\n", + "After hill transform: 0.41682733849395914\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,695.40\n", + "Adstocked value: 92,695.58\n", + "Saturated value: 0.9982\n", + "Final response: 27930.8016\n", + "Raw spend: 92695.40075814797\n", + "After adstock: 92695.5772287362\n", + "After hill transform: 0.9981563662921531\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 415,251.74\n", + "Adstocked value: 415,252.96\n", + "Saturated value: 0.9390\n", + "Final response: 507169.8885\n", + "Raw spend: 415251.73663005914\n", + "After adstock: 415252.9588522814\n", + "After hill transform: 0.9389654207147613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 90,641.99\n", + "Adstocked value: 90,642.32\n", + "Saturated value: 0.4168\n", + "Final response: 59567.7879\n", + "Raw spend: 90641.9879998642\n", + "After adstock: 90642.32133319753\n", + "After hill transform: 0.41682733849395914\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,695.40\n", + "Adstocked value: 92,695.58\n", + "Saturated value: 0.9982\n", + "Final response: 27930.8016\n", + "Raw spend: 92695.40075814797\n", + "After adstock: 92695.5772287362\n", + "After hill transform: 0.9981563662921531\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 415,251.74\n", + "Adstocked value: 415,252.96\n", + "Saturated value: 0.9390\n", + "Final response: 507169.8885\n", + "Raw spend: 415251.73663004424\n", + "After adstock: 415252.9588522665\n", + "After hill transform: 0.9389654207147551\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 90,641.99\n", + "Adstocked value: 90,642.32\n", + "Saturated value: 0.4168\n", + "Final response: 59567.7879\n", + "Raw spend: 90641.9879998791\n", + "After adstock: 90642.32133321243\n", + "After hill transform: 0.4168273384939825\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,695.40\n", + "Adstocked value: 92,695.58\n", + "Saturated value: 0.9982\n", + "Final response: 27930.8016\n", + "Raw spend: 92695.40075814797\n", + "After adstock: 92695.5772287362\n", + "After hill transform: 0.9981563662921531\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 415,251.74\n", + "Adstocked value: 415,252.96\n", + "Saturated value: 0.9390\n", + "Final response: 507169.8885\n", + "Raw spend: 415251.73663004424\n", + "After adstock: 415252.9588522665\n", + "After hill transform: 0.9389654207147551\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 90,641.99\n", + "Adstocked value: 90,642.32\n", + "Saturated value: 0.4168\n", + "Final response: 59567.7879\n", + "Raw spend: 90641.9879998642\n", + "After adstock: 90642.32133319753\n", + "After hill transform: 0.41682733849395914\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.3333333482344945\n", + "After hill transform: 1.8896986180499446e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,695.40\n", + "Adstocked value: 92,695.58\n", + "Saturated value: 0.9982\n", + "Final response: 27930.8016\n", + "Raw spend: 92695.40075814797\n", + "After adstock: 92695.5772287362\n", + "After hill transform: 0.9981563662921531\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 415,251.74\n", + "Adstocked value: 415,252.96\n", + "Saturated value: 0.9390\n", + "Final response: 507169.8885\n", + "Raw spend: 415251.73663004424\n", + "After adstock: 415252.9588522665\n", + "After hill transform: 0.9389654207147551\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 90,641.99\n", + "Adstocked value: 90,642.32\n", + "Saturated value: 0.4168\n", + "Final response: 59567.7879\n", + "Raw spend: 90641.9879998642\n", + "After adstock: 90642.32133319753\n", + "After hill transform: 0.41682733849395914\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,695.40\n", + "Adstocked value: 92,695.58\n", + "Saturated value: 0.9982\n", + "Final response: 27930.8016\n", + "Raw spend: 92695.40075816287\n", + "After adstock: 92695.5772287511\n", + "After hill transform: 0.998156366292154\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 415,233.15\n", + "Adstocked value: 415,234.37\n", + "Saturated value: 0.9390\n", + "Final response: 507165.7356\n", + "Raw spend: 415233.1472513949\n", + "After adstock: 415234.3694736172\n", + "After hill transform: 0.9389577321746114\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 90,660.59\n", + "Adstocked value: 90,660.92\n", + "Saturated value: 0.4169\n", + "Final response: 59571.9687\n", + "Raw spend: 90660.59018799858\n", + "After adstock: 90660.9235213319\n", + "After hill transform: 0.4168565932923729\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 7.52\n", + "Adstocked value: 7.86\n", + "Saturated value: 0.0000\n", + "Final response: 0.0001\n", + "Raw spend: 7.5234891251820795\n", + "After adstock: 7.8568224585154125\n", + "After hill transform: 7.74874354194853e-10\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,713.93\n", + "Adstocked value: 92,714.11\n", + "Saturated value: 0.9982\n", + "Final response: 27930.8302\n", + "Raw spend: 92713.93451692688\n", + "After adstock: 92714.11098751512\n", + "After hill transform: 0.9981573870764473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 415,233.15\n", + "Adstocked value: 415,234.37\n", + "Saturated value: 0.9390\n", + "Final response: 507165.7356\n", + "Raw spend: 415233.1472513949\n", + "After adstock: 415234.3694736172\n", + "After hill transform: 0.9389577321746114\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 90,660.59\n", + "Adstocked value: 90,660.92\n", + "Saturated value: 0.4169\n", + "Final response: 59571.9687\n", + "Raw spend: 90660.59018799858\n", + "After adstock: 90660.9235213319\n", + "After hill transform: 0.4168565932923729\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 7.52\n", + "Adstocked value: 7.86\n", + "Saturated value: 0.0000\n", + "Final response: 0.0001\n", + "Raw spend: 7.5234891251820795\n", + "After adstock: 7.8568224585154125\n", + "After hill transform: 7.74874354194853e-10\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,713.93\n", + "Adstocked value: 92,714.11\n", + "Saturated value: 0.9982\n", + "Final response: 27930.8302\n", + "Raw spend: 92713.93451692688\n", + "After adstock: 92714.11098751512\n", + "After hill transform: 0.9981573870764473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 415,233.15\n", + "Adstocked value: 415,234.37\n", + "Saturated value: 0.9390\n", + "Final response: 507165.7356\n", + "Raw spend: 415233.1472514098\n", + "After adstock: 415234.3694736321\n", + "After hill transform: 0.9389577321746176\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 90,660.59\n", + "Adstocked value: 90,660.92\n", + "Saturated value: 0.4169\n", + "Final response: 59571.9687\n", + "Raw spend: 90660.59018799858\n", + "After adstock: 90660.9235213319\n", + "After hill transform: 0.4168565932923729\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 7.52\n", + "Adstocked value: 7.86\n", + "Saturated value: 0.0000\n", + "Final response: 0.0001\n", + "Raw spend: 7.5234891251820795\n", + "After adstock: 7.8568224585154125\n", + "After hill transform: 7.74874354194853e-10\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,713.93\n", + "Adstocked value: 92,714.11\n", + "Saturated value: 0.9982\n", + "Final response: 27930.8302\n", + "Raw spend: 92713.93451692688\n", + "After adstock: 92714.11098751512\n", + "After hill transform: 0.9981573870764473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 415,233.15\n", + "Adstocked value: 415,234.37\n", + "Saturated value: 0.9390\n", + "Final response: 507165.7356\n", + "Raw spend: 415233.1472513949\n", + "After adstock: 415234.3694736172\n", + "After hill transform: 0.9389577321746114\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 90,660.59\n", + "Adstocked value: 90,660.92\n", + "Saturated value: 0.4169\n", + "Final response: 59571.9687\n", + "Raw spend: 90660.59018801348\n", + "After adstock: 90660.9235213468\n", + "After hill transform: 0.4168565932923963\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 7.52\n", + "Adstocked value: 7.86\n", + "Saturated value: 0.0000\n", + "Final response: 0.0001\n", + "Raw spend: 7.5234891251820795\n", + "After adstock: 7.8568224585154125\n", + "After hill transform: 7.74874354194853e-10\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,713.93\n", + "Adstocked value: 92,714.11\n", + "Saturated value: 0.9982\n", + "Final response: 27930.8302\n", + "Raw spend: 92713.93451692688\n", + "After adstock: 92714.11098751512\n", + "After hill transform: 0.9981573870764473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 415,233.15\n", + "Adstocked value: 415,234.37\n", + "Saturated value: 0.9390\n", + "Final response: 507165.7356\n", + "Raw spend: 415233.1472513949\n", + "After adstock: 415234.3694736172\n", + "After hill transform: 0.9389577321746114\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 90,660.59\n", + "Adstocked value: 90,660.92\n", + "Saturated value: 0.4169\n", + "Final response: 59571.9687\n", + "Raw spend: 90660.59018799858\n", + "After adstock: 90660.9235213319\n", + "After hill transform: 0.4168565932923729\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 7.52\n", + "Adstocked value: 7.86\n", + "Saturated value: 0.0000\n", + "Final response: 0.0001\n", + "Raw spend: 7.523489140083241\n", + "After adstock: 7.856822473416574\n", + "After hill transform: 7.748743580637076e-10\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,713.93\n", + "Adstocked value: 92,714.11\n", + "Saturated value: 0.9982\n", + "Final response: 27930.8302\n", + "Raw spend: 92713.93451692688\n", + "After adstock: 92714.11098751512\n", + "After hill transform: 0.9981573870764473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 415,233.15\n", + "Adstocked value: 415,234.37\n", + "Saturated value: 0.9390\n", + "Final response: 507165.7356\n", + "Raw spend: 415233.1472513949\n", + "After adstock: 415234.3694736172\n", + "After hill transform: 0.9389577321746114\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 90,660.59\n", + "Adstocked value: 90,660.92\n", + "Saturated value: 0.4169\n", + "Final response: 59571.9687\n", + "Raw spend: 90660.59018799858\n", + "After adstock: 90660.9235213319\n", + "After hill transform: 0.4168565932923729\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 7.52\n", + "Adstocked value: 7.86\n", + "Saturated value: 0.0000\n", + "Final response: 0.0001\n", + "Raw spend: 7.5234891251820795\n", + "After adstock: 7.8568224585154125\n", + "After hill transform: 7.74874354194853e-10\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,713.93\n", + "Adstocked value: 92,714.11\n", + "Saturated value: 0.9982\n", + "Final response: 27930.8302\n", + "Raw spend: 92713.93451694178\n", + "After adstock: 92714.11098753002\n", + "After hill transform: 0.9981573870764481\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 415,233.15\n", + "Adstocked value: 415,234.37\n", + "Saturated value: 0.9390\n", + "Final response: 507165.7356\n", + "Raw spend: 415233.1472513949\n", + "After adstock: 415234.3694736172\n", + "After hill transform: 0.9389577321746114\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 90,660.59\n", + "Adstocked value: 90,660.92\n", + "Saturated value: 0.4169\n", + "Final response: 59571.9687\n", + "Raw spend: 90660.59018799858\n", + "After adstock: 90660.9235213319\n", + "After hill transform: 0.4168565932923729\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 7.52\n", + "Adstocked value: 7.86\n", + "Saturated value: 0.0000\n", + "Final response: 0.0001\n", + "Raw spend: 7.5234891251820795\n", + "After adstock: 7.8568224585154125\n", + "After hill transform: 7.74874354194853e-10\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,713.93\n", + "Adstocked value: 92,714.11\n", + "Saturated value: 0.9982\n", + "Final response: 27930.8302\n", + "Raw spend: 92713.93451692688\n", + "After adstock: 92714.11098751512\n", + "After hill transform: 0.9981573870764473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 415,233.15\n", + "Adstocked value: 415,234.37\n", + "Saturated value: 0.9390\n", + "Final response: 507165.7356\n", + "Raw spend: 415233.1472514098\n", + "After adstock: 415234.3694736321\n", + "After hill transform: 0.9389577321746176\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 90,660.59\n", + "Adstocked value: 90,660.92\n", + "Saturated value: 0.4169\n", + "Final response: 59571.9687\n", + "Raw spend: 90660.59018799858\n", + "After adstock: 90660.9235213319\n", + "After hill transform: 0.4168565932923729\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 7.52\n", + "Adstocked value: 7.86\n", + "Saturated value: 0.0000\n", + "Final response: 0.0001\n", + "Raw spend: 7.5234891251820795\n", + "After adstock: 7.8568224585154125\n", + "After hill transform: 7.74874354194853e-10\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,713.93\n", + "Adstocked value: 92,714.11\n", + "Saturated value: 0.9982\n", + "Final response: 27930.8302\n", + "Raw spend: 92713.93451692688\n", + "After adstock: 92714.11098751512\n", + "After hill transform: 0.9981573870764473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 415,233.15\n", + "Adstocked value: 415,234.37\n", + "Saturated value: 0.9390\n", + "Final response: 507165.7356\n", + "Raw spend: 415233.1472513949\n", + "After adstock: 415234.3694736172\n", + "After hill transform: 0.9389577321746114\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 90,660.59\n", + "Adstocked value: 90,660.92\n", + "Saturated value: 0.4169\n", + "Final response: 59571.9687\n", + "Raw spend: 90660.59018801348\n", + "After adstock: 90660.9235213468\n", + "After hill transform: 0.4168565932923963\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 7.52\n", + "Adstocked value: 7.86\n", + "Saturated value: 0.0000\n", + "Final response: 0.0001\n", + "Raw spend: 7.5234891251820795\n", + "After adstock: 7.8568224585154125\n", + "After hill transform: 7.74874354194853e-10\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,713.93\n", + "Adstocked value: 92,714.11\n", + "Saturated value: 0.9982\n", + "Final response: 27930.8302\n", + "Raw spend: 92713.93451692688\n", + "After adstock: 92714.11098751512\n", + "After hill transform: 0.9981573870764473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 415,233.15\n", + "Adstocked value: 415,234.37\n", + "Saturated value: 0.9390\n", + "Final response: 507165.7356\n", + "Raw spend: 415233.1472513949\n", + "After adstock: 415234.3694736172\n", + "After hill transform: 0.9389577321746114\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 90,660.59\n", + "Adstocked value: 90,660.92\n", + "Saturated value: 0.4169\n", + "Final response: 59571.9687\n", + "Raw spend: 90660.59018799858\n", + "After adstock: 90660.9235213319\n", + "After hill transform: 0.4168565932923729\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 7.52\n", + "Adstocked value: 7.86\n", + "Saturated value: 0.0000\n", + "Final response: 0.0001\n", + "Raw spend: 7.523489140083241\n", + "After adstock: 7.856822473416574\n", + "After hill transform: 7.748743580637076e-10\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,713.93\n", + "Adstocked value: 92,714.11\n", + "Saturated value: 0.9982\n", + "Final response: 27930.8302\n", + "Raw spend: 92713.93451692688\n", + "After adstock: 92714.11098751512\n", + "After hill transform: 0.9981573870764473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 415,233.15\n", + "Adstocked value: 415,234.37\n", + "Saturated value: 0.9390\n", + "Final response: 507165.7356\n", + "Raw spend: 415233.1472513949\n", + "After adstock: 415234.3694736172\n", + "After hill transform: 0.9389577321746114\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 90,660.59\n", + "Adstocked value: 90,660.92\n", + "Saturated value: 0.4169\n", + "Final response: 59571.9687\n", + "Raw spend: 90660.59018799858\n", + "After adstock: 90660.9235213319\n", + "After hill transform: 0.4168565932923729\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 7.52\n", + "Adstocked value: 7.86\n", + "Saturated value: 0.0000\n", + "Final response: 0.0001\n", + "Raw spend: 7.5234891251820795\n", + "After adstock: 7.8568224585154125\n", + "After hill transform: 7.74874354194853e-10\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,713.93\n", + "Adstocked value: 92,714.11\n", + "Saturated value: 0.9982\n", + "Final response: 27930.8302\n", + "Raw spend: 92713.93451694178\n", + "After adstock: 92714.11098753002\n", + "After hill transform: 0.9981573870764481\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 415,140.20\n", + "Adstocked value: 415,141.42\n", + "Saturated value: 0.9389\n", + "Final response: 507144.9612\n", + "Raw spend: 415140.2003581482\n", + "After adstock: 415141.42258037045\n", + "After hill transform: 0.9389192707216168\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 90,753.60\n", + "Adstocked value: 90,753.93\n", + "Saturated value: 0.4170\n", + "Final response: 59592.8607\n", + "Raw spend: 90753.60112867055\n", + "After adstock: 90753.93446200388\n", + "After hill transform: 0.4170027860717182\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 45.14\n", + "Adstocked value: 45.47\n", + "Saturated value: 0.0000\n", + "Final response: 0.0053\n", + "Raw spend: 45.14093475111802\n", + "After adstock: 45.47426808445135\n", + "After hill transform: 7.881449945400334e-08\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,806.60\n", + "Adstocked value: 92,806.78\n", + "Saturated value: 0.9982\n", + "Final response: 27930.9727\n", + "Raw spend: 92806.6033108215\n", + "After adstock: 92806.77978140974\n", + "After hill transform: 0.998162479492306\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 415,140.20\n", + "Adstocked value: 415,141.42\n", + "Saturated value: 0.9389\n", + "Final response: 507144.9612\n", + "Raw spend: 415140.2003581482\n", + "After adstock: 415141.42258037045\n", + "After hill transform: 0.9389192707216168\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 90,753.60\n", + "Adstocked value: 90,753.93\n", + "Saturated value: 0.4170\n", + "Final response: 59592.8607\n", + "Raw spend: 90753.60112867055\n", + "After adstock: 90753.93446200388\n", + "After hill transform: 0.4170027860717182\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 45.14\n", + "Adstocked value: 45.47\n", + "Saturated value: 0.0000\n", + "Final response: 0.0053\n", + "Raw spend: 45.14093475111802\n", + "After adstock: 45.47426808445135\n", + "After hill transform: 7.881449945400334e-08\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,806.60\n", + "Adstocked value: 92,806.78\n", + "Saturated value: 0.9982\n", + "Final response: 27930.9727\n", + "Raw spend: 92806.6033108215\n", + "After adstock: 92806.77978140974\n", + "After hill transform: 0.998162479492306\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 415,140.20\n", + "Adstocked value: 415,141.42\n", + "Saturated value: 0.9389\n", + "Final response: 507144.9612\n", + "Raw spend: 415140.2003581631\n", + "After adstock: 415141.42258038535\n", + "After hill transform: 0.938919270721623\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 90,753.60\n", + "Adstocked value: 90,753.93\n", + "Saturated value: 0.4170\n", + "Final response: 59592.8607\n", + "Raw spend: 90753.60112867055\n", + "After adstock: 90753.93446200388\n", + "After hill transform: 0.4170027860717182\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 45.14\n", + "Adstocked value: 45.47\n", + "Saturated value: 0.0000\n", + "Final response: 0.0053\n", + "Raw spend: 45.14093475111802\n", + "After adstock: 45.47426808445135\n", + "After hill transform: 7.881449945400334e-08\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,806.60\n", + "Adstocked value: 92,806.78\n", + "Saturated value: 0.9982\n", + "Final response: 27930.9727\n", + "Raw spend: 92806.6033108215\n", + "After adstock: 92806.77978140974\n", + "After hill transform: 0.998162479492306\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 415,140.20\n", + "Adstocked value: 415,141.42\n", + "Saturated value: 0.9389\n", + "Final response: 507144.9612\n", + "Raw spend: 415140.2003581482\n", + "After adstock: 415141.42258037045\n", + "After hill transform: 0.9389192707216168\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 90,753.60\n", + "Adstocked value: 90,753.93\n", + "Saturated value: 0.4170\n", + "Final response: 59592.8607\n", + "Raw spend: 90753.60112868545\n", + "After adstock: 90753.93446201878\n", + "After hill transform: 0.4170027860717416\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 45.14\n", + "Adstocked value: 45.47\n", + "Saturated value: 0.0000\n", + "Final response: 0.0053\n", + "Raw spend: 45.14093475111802\n", + "After adstock: 45.47426808445135\n", + "After hill transform: 7.881449945400334e-08\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,806.60\n", + "Adstocked value: 92,806.78\n", + "Saturated value: 0.9982\n", + "Final response: 27930.9727\n", + "Raw spend: 92806.6033108215\n", + "After adstock: 92806.77978140974\n", + "After hill transform: 0.998162479492306\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 415,140.20\n", + "Adstocked value: 415,141.42\n", + "Saturated value: 0.9389\n", + "Final response: 507144.9612\n", + "Raw spend: 415140.2003581482\n", + "After adstock: 415141.42258037045\n", + "After hill transform: 0.9389192707216168\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 90,753.60\n", + "Adstocked value: 90,753.93\n", + "Saturated value: 0.4170\n", + "Final response: 59592.8607\n", + "Raw spend: 90753.60112867055\n", + "After adstock: 90753.93446200388\n", + "After hill transform: 0.4170027860717182\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 45.14\n", + "Adstocked value: 45.47\n", + "Saturated value: 0.0000\n", + "Final response: 0.0053\n", + "Raw spend: 45.14093476601918\n", + "After adstock: 45.474268099352514\n", + "After hill transform: 7.881449952199229e-08\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,806.60\n", + "Adstocked value: 92,806.78\n", + "Saturated value: 0.9982\n", + "Final response: 27930.9727\n", + "Raw spend: 92806.6033108215\n", + "After adstock: 92806.77978140974\n", + "After hill transform: 0.998162479492306\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 415,140.20\n", + "Adstocked value: 415,141.42\n", + "Saturated value: 0.9389\n", + "Final response: 507144.9612\n", + "Raw spend: 415140.2003581482\n", + "After adstock: 415141.42258037045\n", + "After hill transform: 0.9389192707216168\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 90,753.60\n", + "Adstocked value: 90,753.93\n", + "Saturated value: 0.4170\n", + "Final response: 59592.8607\n", + "Raw spend: 90753.60112867055\n", + "After adstock: 90753.93446200388\n", + "After hill transform: 0.4170027860717182\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 45.14\n", + "Adstocked value: 45.47\n", + "Saturated value: 0.0000\n", + "Final response: 0.0053\n", + "Raw spend: 45.14093475111802\n", + "After adstock: 45.47426808445135\n", + "After hill transform: 7.881449945400334e-08\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,806.60\n", + "Adstocked value: 92,806.78\n", + "Saturated value: 0.9982\n", + "Final response: 27930.9727\n", + "Raw spend: 92806.6033108364\n", + "After adstock: 92806.77978142464\n", + "After hill transform: 0.9981624794923067\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 415,140.20\n", + "Adstocked value: 415,141.42\n", + "Saturated value: 0.9389\n", + "Final response: 507144.9612\n", + "Raw spend: 415140.2003581482\n", + "After adstock: 415141.42258037045\n", + "After hill transform: 0.9389192707216168\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 90,753.60\n", + "Adstocked value: 90,753.93\n", + "Saturated value: 0.4170\n", + "Final response: 59592.8607\n", + "Raw spend: 90753.60112867055\n", + "After adstock: 90753.93446200388\n", + "After hill transform: 0.4170027860717182\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 45.14\n", + "Adstocked value: 45.47\n", + "Saturated value: 0.0000\n", + "Final response: 0.0053\n", + "Raw spend: 45.14093475111802\n", + "After adstock: 45.47426808445135\n", + "After hill transform: 7.881449945400334e-08\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,806.60\n", + "Adstocked value: 92,806.78\n", + "Saturated value: 0.9982\n", + "Final response: 27930.9727\n", + "Raw spend: 92806.6033108215\n", + "After adstock: 92806.77978140974\n", + "After hill transform: 0.998162479492306\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 415,140.20\n", + "Adstocked value: 415,141.42\n", + "Saturated value: 0.9389\n", + "Final response: 507144.9612\n", + "Raw spend: 415140.2003581631\n", + "After adstock: 415141.42258038535\n", + "After hill transform: 0.938919270721623\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 90,753.60\n", + "Adstocked value: 90,753.93\n", + "Saturated value: 0.4170\n", + "Final response: 59592.8607\n", + "Raw spend: 90753.60112867055\n", + "After adstock: 90753.93446200388\n", + "After hill transform: 0.4170027860717182\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 45.14\n", + "Adstocked value: 45.47\n", + "Saturated value: 0.0000\n", + "Final response: 0.0053\n", + "Raw spend: 45.14093475111802\n", + "After adstock: 45.47426808445135\n", + "After hill transform: 7.881449945400334e-08\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,806.60\n", + "Adstocked value: 92,806.78\n", + "Saturated value: 0.9982\n", + "Final response: 27930.9727\n", + "Raw spend: 92806.6033108215\n", + "After adstock: 92806.77978140974\n", + "After hill transform: 0.998162479492306\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 415,140.20\n", + "Adstocked value: 415,141.42\n", + "Saturated value: 0.9389\n", + "Final response: 507144.9612\n", + "Raw spend: 415140.2003581482\n", + "After adstock: 415141.42258037045\n", + "After hill transform: 0.9389192707216168\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 90,753.60\n", + "Adstocked value: 90,753.93\n", + "Saturated value: 0.4170\n", + "Final response: 59592.8607\n", + "Raw spend: 90753.60112868545\n", + "After adstock: 90753.93446201878\n", + "After hill transform: 0.4170027860717416\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 45.14\n", + "Adstocked value: 45.47\n", + "Saturated value: 0.0000\n", + "Final response: 0.0053\n", + "Raw spend: 45.14093475111802\n", + "After adstock: 45.47426808445135\n", + "After hill transform: 7.881449945400334e-08\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,806.60\n", + "Adstocked value: 92,806.78\n", + "Saturated value: 0.9982\n", + "Final response: 27930.9727\n", + "Raw spend: 92806.6033108215\n", + "After adstock: 92806.77978140974\n", + "After hill transform: 0.998162479492306\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 415,140.20\n", + "Adstocked value: 415,141.42\n", + "Saturated value: 0.9389\n", + "Final response: 507144.9612\n", + "Raw spend: 415140.2003581482\n", + "After adstock: 415141.42258037045\n", + "After hill transform: 0.9389192707216168\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 90,753.60\n", + "Adstocked value: 90,753.93\n", + "Saturated value: 0.4170\n", + "Final response: 59592.8607\n", + "Raw spend: 90753.60112867055\n", + "After adstock: 90753.93446200388\n", + "After hill transform: 0.4170027860717182\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 45.14\n", + "Adstocked value: 45.47\n", + "Saturated value: 0.0000\n", + "Final response: 0.0053\n", + "Raw spend: 45.14093476601918\n", + "After adstock: 45.474268099352514\n", + "After hill transform: 7.881449952199229e-08\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,806.60\n", + "Adstocked value: 92,806.78\n", + "Saturated value: 0.9982\n", + "Final response: 27930.9727\n", + "Raw spend: 92806.6033108215\n", + "After adstock: 92806.77978140974\n", + "After hill transform: 0.998162479492306\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 415,140.20\n", + "Adstocked value: 415,141.42\n", + "Saturated value: 0.9389\n", + "Final response: 507144.9612\n", + "Raw spend: 415140.2003581482\n", + "After adstock: 415141.42258037045\n", + "After hill transform: 0.9389192707216168\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 90,753.60\n", + "Adstocked value: 90,753.93\n", + "Saturated value: 0.4170\n", + "Final response: 59592.8607\n", + "Raw spend: 90753.60112867055\n", + "After adstock: 90753.93446200388\n", + "After hill transform: 0.4170027860717182\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 45.14\n", + "Adstocked value: 45.47\n", + "Saturated value: 0.0000\n", + "Final response: 0.0053\n", + "Raw spend: 45.14093475111802\n", + "After adstock: 45.47426808445135\n", + "After hill transform: 7.881449945400334e-08\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,806.60\n", + "Adstocked value: 92,806.78\n", + "Saturated value: 0.9982\n", + "Final response: 27930.9727\n", + "Raw spend: 92806.6033108364\n", + "After adstock: 92806.77978142464\n", + "After hill transform: 0.9981624794923067\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 390,407.30\n", + "Adstocked value: 390,408.53\n", + "Saturated value: 0.9275\n", + "Final response: 500960.9407\n", + "Raw spend: 390407.3047916373\n", + "After adstock: 390408.52701385954\n", + "After hill transform: 0.9274702838010473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 115,503.40\n", + "Adstocked value: 115,503.73\n", + "Saturated value: 0.4517\n", + "Final response: 64556.4647\n", + "Raw spend: 115503.3978529211\n", + "After adstock: 115503.73118625443\n", + "After hill transform: 0.45173574995954213\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 8,089.37\n", + "Adstocked value: 8,089.70\n", + "Saturated value: 0.0620\n", + "Final response: 4165.8879\n", + "Raw spend: 8089.367715248993\n", + "After adstock: 8089.701048582326\n", + "After hill transform: 0.06201495582924513\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 117,464.55\n", + "Adstocked value: 117,464.73\n", + "Saturated value: 0.9990\n", + "Final response: 27955.6298\n", + "Raw spend: 117464.55193404088\n", + "After adstock: 117464.72840462912\n", + "After hill transform: 0.999043645849692\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 390,407.30\n", + "Adstocked value: 390,408.53\n", + "Saturated value: 0.9275\n", + "Final response: 500960.9407\n", + "Raw spend: 390407.3047916373\n", + "After adstock: 390408.52701385954\n", + "After hill transform: 0.9274702838010473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 115,503.40\n", + "Adstocked value: 115,503.73\n", + "Saturated value: 0.4517\n", + "Final response: 64556.4647\n", + "Raw spend: 115503.3978529211\n", + "After adstock: 115503.73118625443\n", + "After hill transform: 0.45173574995954213\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 8,089.37\n", + "Adstocked value: 8,089.70\n", + "Saturated value: 0.0620\n", + "Final response: 4165.8879\n", + "Raw spend: 8089.367715248993\n", + "After adstock: 8089.701048582326\n", + "After hill transform: 0.06201495582924513\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 117,464.55\n", + "Adstocked value: 117,464.73\n", + "Saturated value: 0.9990\n", + "Final response: 27955.6298\n", + "Raw spend: 117464.55193404088\n", + "After adstock: 117464.72840462912\n", + "After hill transform: 0.999043645849692\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 390,407.30\n", + "Adstocked value: 390,408.53\n", + "Saturated value: 0.9275\n", + "Final response: 500960.9407\n", + "Raw spend: 390407.3047916522\n", + "After adstock: 390408.52701387444\n", + "After hill transform: 0.927470283801055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 115,503.40\n", + "Adstocked value: 115,503.73\n", + "Saturated value: 0.4517\n", + "Final response: 64556.4647\n", + "Raw spend: 115503.3978529211\n", + "After adstock: 115503.73118625443\n", + "After hill transform: 0.45173574995954213\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 8,089.37\n", + "Adstocked value: 8,089.70\n", + "Saturated value: 0.0620\n", + "Final response: 4165.8879\n", + "Raw spend: 8089.367715248993\n", + "After adstock: 8089.701048582326\n", + "After hill transform: 0.06201495582924513\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 117,464.55\n", + "Adstocked value: 117,464.73\n", + "Saturated value: 0.9990\n", + "Final response: 27955.6298\n", + "Raw spend: 117464.55193404088\n", + "After adstock: 117464.72840462912\n", + "After hill transform: 0.999043645849692\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 390,407.30\n", + "Adstocked value: 390,408.53\n", + "Saturated value: 0.9275\n", + "Final response: 500960.9407\n", + "Raw spend: 390407.3047916373\n", + "After adstock: 390408.52701385954\n", + "After hill transform: 0.9274702838010473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 115,503.40\n", + "Adstocked value: 115,503.73\n", + "Saturated value: 0.4517\n", + "Final response: 64556.4647\n", + "Raw spend: 115503.397852936\n", + "After adstock: 115503.73118626933\n", + "After hill transform: 0.4517357499595609\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 8,089.37\n", + "Adstocked value: 8,089.70\n", + "Saturated value: 0.0620\n", + "Final response: 4165.8879\n", + "Raw spend: 8089.367715248993\n", + "After adstock: 8089.701048582326\n", + "After hill transform: 0.06201495582924513\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 117,464.55\n", + "Adstocked value: 117,464.73\n", + "Saturated value: 0.9990\n", + "Final response: 27955.6298\n", + "Raw spend: 117464.55193404088\n", + "After adstock: 117464.72840462912\n", + "After hill transform: 0.999043645849692\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 390,407.30\n", + "Adstocked value: 390,408.53\n", + "Saturated value: 0.9275\n", + "Final response: 500960.9407\n", + "Raw spend: 390407.3047916373\n", + "After adstock: 390408.52701385954\n", + "After hill transform: 0.9274702838010473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 115,503.40\n", + "Adstocked value: 115,503.73\n", + "Saturated value: 0.4517\n", + "Final response: 64556.4647\n", + "Raw spend: 115503.3978529211\n", + "After adstock: 115503.73118625443\n", + "After hill transform: 0.45173574995954213\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 8,089.37\n", + "Adstocked value: 8,089.70\n", + "Saturated value: 0.0620\n", + "Final response: 4165.8879\n", + "Raw spend: 8089.367715263894\n", + "After adstock: 8089.701048597227\n", + "After hill transform: 0.06201495582952721\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 117,464.55\n", + "Adstocked value: 117,464.73\n", + "Saturated value: 0.9990\n", + "Final response: 27955.6298\n", + "Raw spend: 117464.55193404088\n", + "After adstock: 117464.72840462912\n", + "After hill transform: 0.999043645849692\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 390,407.30\n", + "Adstocked value: 390,408.53\n", + "Saturated value: 0.9275\n", + "Final response: 500960.9407\n", + "Raw spend: 390407.3047916373\n", + "After adstock: 390408.52701385954\n", + "After hill transform: 0.9274702838010473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 115,503.40\n", + "Adstocked value: 115,503.73\n", + "Saturated value: 0.4517\n", + "Final response: 64556.4647\n", + "Raw spend: 115503.3978529211\n", + "After adstock: 115503.73118625443\n", + "After hill transform: 0.45173574995954213\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 8,089.37\n", + "Adstocked value: 8,089.70\n", + "Saturated value: 0.0620\n", + "Final response: 4165.8879\n", + "Raw spend: 8089.367715248993\n", + "After adstock: 8089.701048582326\n", + "After hill transform: 0.06201495582924513\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 117,464.55\n", + "Adstocked value: 117,464.73\n", + "Saturated value: 0.9990\n", + "Final response: 27955.6298\n", + "Raw spend: 117464.55193405578\n", + "After adstock: 117464.72840464402\n", + "After hill transform: 0.9990436458496923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 390,407.30\n", + "Adstocked value: 390,408.53\n", + "Saturated value: 0.9275\n", + "Final response: 500960.9407\n", + "Raw spend: 390407.3047916373\n", + "After adstock: 390408.52701385954\n", + "After hill transform: 0.9274702838010473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 115,503.40\n", + "Adstocked value: 115,503.73\n", + "Saturated value: 0.4517\n", + "Final response: 64556.4647\n", + "Raw spend: 115503.3978529211\n", + "After adstock: 115503.73118625443\n", + "After hill transform: 0.45173574995954213\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 8,089.37\n", + "Adstocked value: 8,089.70\n", + "Saturated value: 0.0620\n", + "Final response: 4165.8879\n", + "Raw spend: 8089.367715248993\n", + "After adstock: 8089.701048582326\n", + "After hill transform: 0.06201495582924513\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 117,464.55\n", + "Adstocked value: 117,464.73\n", + "Saturated value: 0.9990\n", + "Final response: 27955.6298\n", + "Raw spend: 117464.55193404088\n", + "After adstock: 117464.72840462912\n", + "After hill transform: 0.999043645849692\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 390,407.30\n", + "Adstocked value: 390,408.53\n", + "Saturated value: 0.9275\n", + "Final response: 500960.9407\n", + "Raw spend: 390407.3047916522\n", + "After adstock: 390408.52701387444\n", + "After hill transform: 0.927470283801055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 115,503.40\n", + "Adstocked value: 115,503.73\n", + "Saturated value: 0.4517\n", + "Final response: 64556.4647\n", + "Raw spend: 115503.3978529211\n", + "After adstock: 115503.73118625443\n", + "After hill transform: 0.45173574995954213\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 8,089.37\n", + "Adstocked value: 8,089.70\n", + "Saturated value: 0.0620\n", + "Final response: 4165.8879\n", + "Raw spend: 8089.367715248993\n", + "After adstock: 8089.701048582326\n", + "After hill transform: 0.06201495582924513\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 117,464.55\n", + "Adstocked value: 117,464.73\n", + "Saturated value: 0.9990\n", + "Final response: 27955.6298\n", + "Raw spend: 117464.55193404088\n", + "After adstock: 117464.72840462912\n", + "After hill transform: 0.999043645849692\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 390,407.30\n", + "Adstocked value: 390,408.53\n", + "Saturated value: 0.9275\n", + "Final response: 500960.9407\n", + "Raw spend: 390407.3047916373\n", + "After adstock: 390408.52701385954\n", + "After hill transform: 0.9274702838010473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 115,503.40\n", + "Adstocked value: 115,503.73\n", + "Saturated value: 0.4517\n", + "Final response: 64556.4647\n", + "Raw spend: 115503.397852936\n", + "After adstock: 115503.73118626933\n", + "After hill transform: 0.4517357499595609\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 8,089.37\n", + "Adstocked value: 8,089.70\n", + "Saturated value: 0.0620\n", + "Final response: 4165.8879\n", + "Raw spend: 8089.367715248993\n", + "After adstock: 8089.701048582326\n", + "After hill transform: 0.06201495582924513\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 117,464.55\n", + "Adstocked value: 117,464.73\n", + "Saturated value: 0.9990\n", + "Final response: 27955.6298\n", + "Raw spend: 117464.55193404088\n", + "After adstock: 117464.72840462912\n", + "After hill transform: 0.999043645849692\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 390,407.30\n", + "Adstocked value: 390,408.53\n", + "Saturated value: 0.9275\n", + "Final response: 500960.9407\n", + "Raw spend: 390407.3047916373\n", + "After adstock: 390408.52701385954\n", + "After hill transform: 0.9274702838010473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 115,503.40\n", + "Adstocked value: 115,503.73\n", + "Saturated value: 0.4517\n", + "Final response: 64556.4647\n", + "Raw spend: 115503.3978529211\n", + "After adstock: 115503.73118625443\n", + "After hill transform: 0.45173574995954213\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 8,089.37\n", + "Adstocked value: 8,089.70\n", + "Saturated value: 0.0620\n", + "Final response: 4165.8879\n", + "Raw spend: 8089.367715263894\n", + "After adstock: 8089.701048597227\n", + "After hill transform: 0.06201495582952721\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 117,464.55\n", + "Adstocked value: 117,464.73\n", + "Saturated value: 0.9990\n", + "Final response: 27955.6298\n", + "Raw spend: 117464.55193404088\n", + "After adstock: 117464.72840462912\n", + "After hill transform: 0.999043645849692\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 390,407.30\n", + "Adstocked value: 390,408.53\n", + "Saturated value: 0.9275\n", + "Final response: 500960.9407\n", + "Raw spend: 390407.3047916373\n", + "After adstock: 390408.52701385954\n", + "After hill transform: 0.9274702838010473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 115,503.40\n", + "Adstocked value: 115,503.73\n", + "Saturated value: 0.4517\n", + "Final response: 64556.4647\n", + "Raw spend: 115503.3978529211\n", + "After adstock: 115503.73118625443\n", + "After hill transform: 0.45173574995954213\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 8,089.37\n", + "Adstocked value: 8,089.70\n", + "Saturated value: 0.0620\n", + "Final response: 4165.8879\n", + "Raw spend: 8089.367715248993\n", + "After adstock: 8089.701048582326\n", + "After hill transform: 0.06201495582924513\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 117,464.55\n", + "Adstocked value: 117,464.73\n", + "Saturated value: 0.9990\n", + "Final response: 27955.6298\n", + "Raw spend: 117464.55193405578\n", + "After adstock: 117464.72840464402\n", + "After hill transform: 0.9990436458496923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 364,283.23\n", + "Adstocked value: 364,284.45\n", + "Saturated value: 0.9122\n", + "Final response: 492718.3063\n", + "Raw spend: 364283.2264253872\n", + "After adstock: 364284.44864760945\n", + "After hill transform: 0.9122100153585397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 141,646.33\n", + "Adstocked value: 141,646.67\n", + "Saturated value: 0.4815\n", + "Final response: 68811.2279\n", + "Raw spend: 141646.33167067435\n", + "After adstock: 141646.6650040077\n", + "After hill transform: 0.48150858020872167\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 90,224.51\n", + "Adstocked value: 90,224.84\n", + "Saturated value: 0.9742\n", + "Final response: 65444.7242\n", + "Raw spend: 90224.50516597304\n", + "After adstock: 90224.83849930637\n", + "After hill transform: 0.9742345026074948\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,771.03\n", + "Adstocked value: 142,771.21\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8129\n", + "Raw spend: 142771.0288130438\n", + "After adstock: 142771.20528363204\n", + "After hill transform: 0.9994432922789214\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 364,283.23\n", + "Adstocked value: 364,284.45\n", + "Saturated value: 0.9122\n", + "Final response: 492718.3063\n", + "Raw spend: 364283.2264253872\n", + "After adstock: 364284.44864760945\n", + "After hill transform: 0.9122100153585397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 141,646.33\n", + "Adstocked value: 141,646.67\n", + "Saturated value: 0.4815\n", + "Final response: 68811.2279\n", + "Raw spend: 141646.33167067435\n", + "After adstock: 141646.6650040077\n", + "After hill transform: 0.48150858020872167\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 90,224.51\n", + "Adstocked value: 90,224.84\n", + "Saturated value: 0.9742\n", + "Final response: 65444.7242\n", + "Raw spend: 90224.50516597304\n", + "After adstock: 90224.83849930637\n", + "After hill transform: 0.9742345026074948\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,771.03\n", + "Adstocked value: 142,771.21\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8129\n", + "Raw spend: 142771.0288130438\n", + "After adstock: 142771.20528363204\n", + "After hill transform: 0.9994432922789214\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 364,283.23\n", + "Adstocked value: 364,284.45\n", + "Saturated value: 0.9122\n", + "Final response: 492718.3063\n", + "Raw spend: 364283.2264254021\n", + "After adstock: 364284.44864762435\n", + "After hill transform: 0.9122100153585495\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 141,646.33\n", + "Adstocked value: 141,646.67\n", + "Saturated value: 0.4815\n", + "Final response: 68811.2279\n", + "Raw spend: 141646.33167067435\n", + "After adstock: 141646.6650040077\n", + "After hill transform: 0.48150858020872167\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 90,224.51\n", + "Adstocked value: 90,224.84\n", + "Saturated value: 0.9742\n", + "Final response: 65444.7242\n", + "Raw spend: 90224.50516597304\n", + "After adstock: 90224.83849930637\n", + "After hill transform: 0.9742345026074948\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,771.03\n", + "Adstocked value: 142,771.21\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8129\n", + "Raw spend: 142771.0288130438\n", + "After adstock: 142771.20528363204\n", + "After hill transform: 0.9994432922789214\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 364,283.23\n", + "Adstocked value: 364,284.45\n", + "Saturated value: 0.9122\n", + "Final response: 492718.3063\n", + "Raw spend: 364283.2264253872\n", + "After adstock: 364284.44864760945\n", + "After hill transform: 0.9122100153585397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 141,646.33\n", + "Adstocked value: 141,646.67\n", + "Saturated value: 0.4815\n", + "Final response: 68811.2279\n", + "Raw spend: 141646.33167068925\n", + "After adstock: 141646.6650040226\n", + "After hill transform: 0.4815085802087371\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 90,224.51\n", + "Adstocked value: 90,224.84\n", + "Saturated value: 0.9742\n", + "Final response: 65444.7242\n", + "Raw spend: 90224.50516597304\n", + "After adstock: 90224.83849930637\n", + "After hill transform: 0.9742345026074948\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,771.03\n", + "Adstocked value: 142,771.21\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8129\n", + "Raw spend: 142771.0288130438\n", + "After adstock: 142771.20528363204\n", + "After hill transform: 0.9994432922789214\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 364,283.23\n", + "Adstocked value: 364,284.45\n", + "Saturated value: 0.9122\n", + "Final response: 492718.3063\n", + "Raw spend: 364283.2264253872\n", + "After adstock: 364284.44864760945\n", + "After hill transform: 0.9122100153585397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 141,646.33\n", + "Adstocked value: 141,646.67\n", + "Saturated value: 0.4815\n", + "Final response: 68811.2279\n", + "Raw spend: 141646.33167067435\n", + "After adstock: 141646.6650040077\n", + "After hill transform: 0.48150858020872167\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 90,224.51\n", + "Adstocked value: 90,224.84\n", + "Saturated value: 0.9742\n", + "Final response: 65444.7242\n", + "Raw spend: 90224.50516598794\n", + "After adstock: 90224.83849932127\n", + "After hill transform: 0.9742345026075057\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,771.03\n", + "Adstocked value: 142,771.21\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8129\n", + "Raw spend: 142771.0288130438\n", + "After adstock: 142771.20528363204\n", + "After hill transform: 0.9994432922789214\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 364,283.23\n", + "Adstocked value: 364,284.45\n", + "Saturated value: 0.9122\n", + "Final response: 492718.3063\n", + "Raw spend: 364283.2264253872\n", + "After adstock: 364284.44864760945\n", + "After hill transform: 0.9122100153585397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 141,646.33\n", + "Adstocked value: 141,646.67\n", + "Saturated value: 0.4815\n", + "Final response: 68811.2279\n", + "Raw spend: 141646.33167067435\n", + "After adstock: 141646.6650040077\n", + "After hill transform: 0.48150858020872167\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 90,224.51\n", + "Adstocked value: 90,224.84\n", + "Saturated value: 0.9742\n", + "Final response: 65444.7242\n", + "Raw spend: 90224.50516597304\n", + "After adstock: 90224.83849930637\n", + "After hill transform: 0.9742345026074948\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,771.03\n", + "Adstocked value: 142,771.21\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8129\n", + "Raw spend: 142771.0288130587\n", + "After adstock: 142771.20528364694\n", + "After hill transform: 0.9994432922789215\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 364,283.23\n", + "Adstocked value: 364,284.45\n", + "Saturated value: 0.9122\n", + "Final response: 492718.3063\n", + "Raw spend: 364283.2264253872\n", + "After adstock: 364284.44864760945\n", + "After hill transform: 0.9122100153585397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 141,646.33\n", + "Adstocked value: 141,646.67\n", + "Saturated value: 0.4815\n", + "Final response: 68811.2279\n", + "Raw spend: 141646.33167067435\n", + "After adstock: 141646.6650040077\n", + "After hill transform: 0.48150858020872167\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 90,224.51\n", + "Adstocked value: 90,224.84\n", + "Saturated value: 0.9742\n", + "Final response: 65444.7242\n", + "Raw spend: 90224.50516597304\n", + "After adstock: 90224.83849930637\n", + "After hill transform: 0.9742345026074948\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,771.03\n", + "Adstocked value: 142,771.21\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8129\n", + "Raw spend: 142771.0288130438\n", + "After adstock: 142771.20528363204\n", + "After hill transform: 0.9994432922789214\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 364,283.23\n", + "Adstocked value: 364,284.45\n", + "Saturated value: 0.9122\n", + "Final response: 492718.3063\n", + "Raw spend: 364283.2264254021\n", + "After adstock: 364284.44864762435\n", + "After hill transform: 0.9122100153585495\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 141,646.33\n", + "Adstocked value: 141,646.67\n", + "Saturated value: 0.4815\n", + "Final response: 68811.2279\n", + "Raw spend: 141646.33167067435\n", + "After adstock: 141646.6650040077\n", + "After hill transform: 0.48150858020872167\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 90,224.51\n", + "Adstocked value: 90,224.84\n", + "Saturated value: 0.9742\n", + "Final response: 65444.7242\n", + "Raw spend: 90224.50516597304\n", + "After adstock: 90224.83849930637\n", + "After hill transform: 0.9742345026074948\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,771.03\n", + "Adstocked value: 142,771.21\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8129\n", + "Raw spend: 142771.0288130438\n", + "After adstock: 142771.20528363204\n", + "After hill transform: 0.9994432922789214\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 364,283.23\n", + "Adstocked value: 364,284.45\n", + "Saturated value: 0.9122\n", + "Final response: 492718.3063\n", + "Raw spend: 364283.2264253872\n", + "After adstock: 364284.44864760945\n", + "After hill transform: 0.9122100153585397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 141,646.33\n", + "Adstocked value: 141,646.67\n", + "Saturated value: 0.4815\n", + "Final response: 68811.2279\n", + "Raw spend: 141646.33167068925\n", + "After adstock: 141646.6650040226\n", + "After hill transform: 0.4815085802087371\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 90,224.51\n", + "Adstocked value: 90,224.84\n", + "Saturated value: 0.9742\n", + "Final response: 65444.7242\n", + "Raw spend: 90224.50516597304\n", + "After adstock: 90224.83849930637\n", + "After hill transform: 0.9742345026074948\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,771.03\n", + "Adstocked value: 142,771.21\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8129\n", + "Raw spend: 142771.0288130438\n", + "After adstock: 142771.20528363204\n", + "After hill transform: 0.9994432922789214\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 364,283.23\n", + "Adstocked value: 364,284.45\n", + "Saturated value: 0.9122\n", + "Final response: 492718.3063\n", + "Raw spend: 364283.2264253872\n", + "After adstock: 364284.44864760945\n", + "After hill transform: 0.9122100153585397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 141,646.33\n", + "Adstocked value: 141,646.67\n", + "Saturated value: 0.4815\n", + "Final response: 68811.2279\n", + "Raw spend: 141646.33167067435\n", + "After adstock: 141646.6650040077\n", + "After hill transform: 0.48150858020872167\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 90,224.51\n", + "Adstocked value: 90,224.84\n", + "Saturated value: 0.9742\n", + "Final response: 65444.7242\n", + "Raw spend: 90224.50516598794\n", + "After adstock: 90224.83849932127\n", + "After hill transform: 0.9742345026075057\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,771.03\n", + "Adstocked value: 142,771.21\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8129\n", + "Raw spend: 142771.0288130438\n", + "After adstock: 142771.20528363204\n", + "After hill transform: 0.9994432922789214\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 364,283.23\n", + "Adstocked value: 364,284.45\n", + "Saturated value: 0.9122\n", + "Final response: 492718.3063\n", + "Raw spend: 364283.2264253872\n", + "After adstock: 364284.44864760945\n", + "After hill transform: 0.9122100153585397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 141,646.33\n", + "Adstocked value: 141,646.67\n", + "Saturated value: 0.4815\n", + "Final response: 68811.2279\n", + "Raw spend: 141646.33167067435\n", + "After adstock: 141646.6650040077\n", + "After hill transform: 0.48150858020872167\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 90,224.51\n", + "Adstocked value: 90,224.84\n", + "Saturated value: 0.9742\n", + "Final response: 65444.7242\n", + "Raw spend: 90224.50516597304\n", + "After adstock: 90224.83849930637\n", + "After hill transform: 0.9742345026074948\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,771.03\n", + "Adstocked value: 142,771.21\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8129\n", + "Raw spend: 142771.0288130587\n", + "After adstock: 142771.20528364694\n", + "After hill transform: 0.9994432922789215\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,902.67\n", + "Adstocked value: 455,903.89\n", + "Saturated value: 0.9532\n", + "Final response: 514840.7418\n", + "Raw spend: 455902.67129228037\n", + "After adstock: 455903.8935145026\n", + "After hill transform: 0.9531671036859856\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 49,964.83\n", + "Adstocked value: 49,965.17\n", + "Saturated value: 0.3351\n", + "Final response: 47891.3126\n", + "Raw spend: 49964.83457518436\n", + "After adstock: 49965.167908517695\n", + "After hill transform: 0.3351208608440206\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 101,099.94\n", + "Adstocked value: 101,100.28\n", + "Saturated value: 0.9808\n", + "Final response: 65884.2003\n", + "Raw spend: 101099.94238725648\n", + "After adstock: 101100.27572058981\n", + "After hill transform: 0.980776708018896\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,958.14\n", + "Adstocked value: 50,958.32\n", + "Saturated value: 0.9904\n", + "Final response: 27713.0383\n", + "Raw spend: 50958.14463308484\n", + "After adstock: 50958.32110367308\n", + "After hill transform: 0.9903742096050117\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,902.67\n", + "Adstocked value: 455,903.89\n", + "Saturated value: 0.9532\n", + "Final response: 514840.7418\n", + "Raw spend: 455902.67129228037\n", + "After adstock: 455903.8935145026\n", + "After hill transform: 0.9531671036859856\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 49,964.83\n", + "Adstocked value: 49,965.17\n", + "Saturated value: 0.3351\n", + "Final response: 47891.3126\n", + "Raw spend: 49964.83457518436\n", + "After adstock: 49965.167908517695\n", + "After hill transform: 0.3351208608440206\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 101,099.94\n", + "Adstocked value: 101,100.28\n", + "Saturated value: 0.9808\n", + "Final response: 65884.2003\n", + "Raw spend: 101099.94238725648\n", + "After adstock: 101100.27572058981\n", + "After hill transform: 0.980776708018896\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,958.14\n", + "Adstocked value: 50,958.32\n", + "Saturated value: 0.9904\n", + "Final response: 27713.0383\n", + "Raw spend: 50958.14463308484\n", + "After adstock: 50958.32110367308\n", + "After hill transform: 0.9903742096050117\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,681.26\n", + "Adstocked value: 413,682.48\n", + "Saturated value: 0.9383\n", + "Final response: 506816.6511\n", + "Raw spend: 413681.26079231646\n", + "After adstock: 413682.4830145387\n", + "After hill transform: 0.9383114430955619\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,214.84\n", + "Adstocked value: 92,215.17\n", + "Saturated value: 0.4193\n", + "Final response: 59918.5693\n", + "Raw spend: 92214.84088927736\n", + "After adstock: 92215.17422261069\n", + "After hill transform: 0.4192819415190606\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 96,088.16\n", + "Adstocked value: 96,088.50\n", + "Saturated value: 0.9781\n", + "Final response: 65703.3102\n", + "Raw spend: 96088.164593214\n", + "After adstock: 96088.49792654732\n", + "After hill transform: 0.9780839099677077\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 93,268.70\n", + "Adstocked value: 93,268.88\n", + "Saturated value: 0.9982\n", + "Final response: 27931.6753\n", + "Raw spend: 93268.69866208505\n", + "After adstock: 93268.87513267329\n", + "After hill transform: 0.9981875895186265\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,681.26\n", + "Adstocked value: 413,682.48\n", + "Saturated value: 0.9383\n", + "Final response: 506816.6511\n", + "Raw spend: 413681.26079231646\n", + "After adstock: 413682.4830145387\n", + "After hill transform: 0.9383114430955619\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,214.84\n", + "Adstocked value: 92,215.17\n", + "Saturated value: 0.4193\n", + "Final response: 59918.5693\n", + "Raw spend: 92214.84088927736\n", + "After adstock: 92215.17422261069\n", + "After hill transform: 0.4192819415190606\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 96,088.16\n", + "Adstocked value: 96,088.50\n", + "Saturated value: 0.9781\n", + "Final response: 65703.3102\n", + "Raw spend: 96088.164593214\n", + "After adstock: 96088.49792654732\n", + "After hill transform: 0.9780839099677077\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 93,268.70\n", + "Adstocked value: 93,268.88\n", + "Saturated value: 0.9982\n", + "Final response: 27931.6753\n", + "Raw spend: 93268.69866208505\n", + "After adstock: 93268.87513267329\n", + "After hill transform: 0.9981875895186265\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,681.26\n", + "Adstocked value: 413,682.48\n", + "Saturated value: 0.9383\n", + "Final response: 506816.6511\n", + "Raw spend: 413681.26079233136\n", + "After adstock: 413682.4830145536\n", + "After hill transform: 0.9383114430955681\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,214.84\n", + "Adstocked value: 92,215.17\n", + "Saturated value: 0.4193\n", + "Final response: 59918.5693\n", + "Raw spend: 92214.84088927736\n", + "After adstock: 92215.17422261069\n", + "After hill transform: 0.4192819415190606\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 96,088.16\n", + "Adstocked value: 96,088.50\n", + "Saturated value: 0.9781\n", + "Final response: 65703.3102\n", + "Raw spend: 96088.164593214\n", + "After adstock: 96088.49792654732\n", + "After hill transform: 0.9780839099677077\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 93,268.70\n", + "Adstocked value: 93,268.88\n", + "Saturated value: 0.9982\n", + "Final response: 27931.6753\n", + "Raw spend: 93268.69866208505\n", + "After adstock: 93268.87513267329\n", + "After hill transform: 0.9981875895186265\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,681.26\n", + "Adstocked value: 413,682.48\n", + "Saturated value: 0.9383\n", + "Final response: 506816.6511\n", + "Raw spend: 413681.26079231646\n", + "After adstock: 413682.4830145387\n", + "After hill transform: 0.9383114430955619\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,214.84\n", + "Adstocked value: 92,215.17\n", + "Saturated value: 0.4193\n", + "Final response: 59918.5693\n", + "Raw spend: 92214.84088929226\n", + "After adstock: 92215.17422262559\n", + "After hill transform: 0.4192819415190837\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 96,088.16\n", + "Adstocked value: 96,088.50\n", + "Saturated value: 0.9781\n", + "Final response: 65703.3102\n", + "Raw spend: 96088.164593214\n", + "After adstock: 96088.49792654732\n", + "After hill transform: 0.9780839099677077\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 93,268.70\n", + "Adstocked value: 93,268.88\n", + "Saturated value: 0.9982\n", + "Final response: 27931.6753\n", + "Raw spend: 93268.69866208505\n", + "After adstock: 93268.87513267329\n", + "After hill transform: 0.9981875895186265\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,681.26\n", + "Adstocked value: 413,682.48\n", + "Saturated value: 0.9383\n", + "Final response: 506816.6511\n", + "Raw spend: 413681.26079231646\n", + "After adstock: 413682.4830145387\n", + "After hill transform: 0.9383114430955619\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,214.84\n", + "Adstocked value: 92,215.17\n", + "Saturated value: 0.4193\n", + "Final response: 59918.5693\n", + "Raw spend: 92214.84088927736\n", + "After adstock: 92215.17422261069\n", + "After hill transform: 0.4192819415190606\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 96,088.16\n", + "Adstocked value: 96,088.50\n", + "Saturated value: 0.9781\n", + "Final response: 65703.3102\n", + "Raw spend: 96088.1645932289\n", + "After adstock: 96088.49792656222\n", + "After hill transform: 0.9780839099677164\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 93,268.70\n", + "Adstocked value: 93,268.88\n", + "Saturated value: 0.9982\n", + "Final response: 27931.6753\n", + "Raw spend: 93268.69866208505\n", + "After adstock: 93268.87513267329\n", + "After hill transform: 0.9981875895186265\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,681.26\n", + "Adstocked value: 413,682.48\n", + "Saturated value: 0.9383\n", + "Final response: 506816.6511\n", + "Raw spend: 413681.26079231646\n", + "After adstock: 413682.4830145387\n", + "After hill transform: 0.9383114430955619\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,214.84\n", + "Adstocked value: 92,215.17\n", + "Saturated value: 0.4193\n", + "Final response: 59918.5693\n", + "Raw spend: 92214.84088927736\n", + "After adstock: 92215.17422261069\n", + "After hill transform: 0.4192819415190606\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 96,088.16\n", + "Adstocked value: 96,088.50\n", + "Saturated value: 0.9781\n", + "Final response: 65703.3102\n", + "Raw spend: 96088.164593214\n", + "After adstock: 96088.49792654732\n", + "After hill transform: 0.9780839099677077\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 93,268.70\n", + "Adstocked value: 93,268.88\n", + "Saturated value: 0.9982\n", + "Final response: 27931.6753\n", + "Raw spend: 93268.69866209995\n", + "After adstock: 93268.87513268819\n", + "After hill transform: 0.9981875895186273\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,681.26\n", + "Adstocked value: 413,682.48\n", + "Saturated value: 0.9383\n", + "Final response: 506816.6511\n", + "Raw spend: 413681.26079231646\n", + "After adstock: 413682.4830145387\n", + "After hill transform: 0.9383114430955619\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,214.84\n", + "Adstocked value: 92,215.17\n", + "Saturated value: 0.4193\n", + "Final response: 59918.5693\n", + "Raw spend: 92214.84088927736\n", + "After adstock: 92215.17422261069\n", + "After hill transform: 0.4192819415190606\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 96,088.16\n", + "Adstocked value: 96,088.50\n", + "Saturated value: 0.9781\n", + "Final response: 65703.3102\n", + "Raw spend: 96088.164593214\n", + "After adstock: 96088.49792654732\n", + "After hill transform: 0.9780839099677077\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 93,268.70\n", + "Adstocked value: 93,268.88\n", + "Saturated value: 0.9982\n", + "Final response: 27931.6753\n", + "Raw spend: 93268.69866208505\n", + "After adstock: 93268.87513267329\n", + "After hill transform: 0.9981875895186265\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,681.26\n", + "Adstocked value: 413,682.48\n", + "Saturated value: 0.9383\n", + "Final response: 506816.6511\n", + "Raw spend: 413681.26079233136\n", + "After adstock: 413682.4830145536\n", + "After hill transform: 0.9383114430955681\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,214.84\n", + "Adstocked value: 92,215.17\n", + "Saturated value: 0.4193\n", + "Final response: 59918.5693\n", + "Raw spend: 92214.84088927736\n", + "After adstock: 92215.17422261069\n", + "After hill transform: 0.4192819415190606\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 96,088.16\n", + "Adstocked value: 96,088.50\n", + "Saturated value: 0.9781\n", + "Final response: 65703.3102\n", + "Raw spend: 96088.164593214\n", + "After adstock: 96088.49792654732\n", + "After hill transform: 0.9780839099677077\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 93,268.70\n", + "Adstocked value: 93,268.88\n", + "Saturated value: 0.9982\n", + "Final response: 27931.6753\n", + "Raw spend: 93268.69866208505\n", + "After adstock: 93268.87513267329\n", + "After hill transform: 0.9981875895186265\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,681.26\n", + "Adstocked value: 413,682.48\n", + "Saturated value: 0.9383\n", + "Final response: 506816.6511\n", + "Raw spend: 413681.26079231646\n", + "After adstock: 413682.4830145387\n", + "After hill transform: 0.9383114430955619\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,214.84\n", + "Adstocked value: 92,215.17\n", + "Saturated value: 0.4193\n", + "Final response: 59918.5693\n", + "Raw spend: 92214.84088929226\n", + "After adstock: 92215.17422262559\n", + "After hill transform: 0.4192819415190837\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 96,088.16\n", + "Adstocked value: 96,088.50\n", + "Saturated value: 0.9781\n", + "Final response: 65703.3102\n", + "Raw spend: 96088.164593214\n", + "After adstock: 96088.49792654732\n", + "After hill transform: 0.9780839099677077\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 93,268.70\n", + "Adstocked value: 93,268.88\n", + "Saturated value: 0.9982\n", + "Final response: 27931.6753\n", + "Raw spend: 93268.69866208505\n", + "After adstock: 93268.87513267329\n", + "After hill transform: 0.9981875895186265\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,681.26\n", + "Adstocked value: 413,682.48\n", + "Saturated value: 0.9383\n", + "Final response: 506816.6511\n", + "Raw spend: 413681.26079231646\n", + "After adstock: 413682.4830145387\n", + "After hill transform: 0.9383114430955619\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,214.84\n", + "Adstocked value: 92,215.17\n", + "Saturated value: 0.4193\n", + "Final response: 59918.5693\n", + "Raw spend: 92214.84088927736\n", + "After adstock: 92215.17422261069\n", + "After hill transform: 0.4192819415190606\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 96,088.16\n", + "Adstocked value: 96,088.50\n", + "Saturated value: 0.9781\n", + "Final response: 65703.3102\n", + "Raw spend: 96088.1645932289\n", + "After adstock: 96088.49792656222\n", + "After hill transform: 0.9780839099677164\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 93,268.70\n", + "Adstocked value: 93,268.88\n", + "Saturated value: 0.9982\n", + "Final response: 27931.6753\n", + "Raw spend: 93268.69866208505\n", + "After adstock: 93268.87513267329\n", + "After hill transform: 0.9981875895186265\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,681.26\n", + "Adstocked value: 413,682.48\n", + "Saturated value: 0.9383\n", + "Final response: 506816.6511\n", + "Raw spend: 413681.26079231646\n", + "After adstock: 413682.4830145387\n", + "After hill transform: 0.9383114430955619\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,214.84\n", + "Adstocked value: 92,215.17\n", + "Saturated value: 0.4193\n", + "Final response: 59918.5693\n", + "Raw spend: 92214.84088927736\n", + "After adstock: 92215.17422261069\n", + "After hill transform: 0.4192819415190606\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 96,088.16\n", + "Adstocked value: 96,088.50\n", + "Saturated value: 0.9781\n", + "Final response: 65703.3102\n", + "Raw spend: 96088.164593214\n", + "After adstock: 96088.49792654732\n", + "After hill transform: 0.9780839099677077\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 93,268.70\n", + "Adstocked value: 93,268.88\n", + "Saturated value: 0.9982\n", + "Final response: 27931.6753\n", + "Raw spend: 93268.69866209995\n", + "After adstock: 93268.87513268819\n", + "After hill transform: 0.9981875895186273\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 411,855.57\n", + "Adstocked value: 411,856.79\n", + "Saturated value: 0.9375\n", + "Final response: 506399.8481\n", + "Raw spend: 411855.56918166764\n", + "After adstock: 411856.7914038899\n", + "After hill transform: 0.9375397815202421\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 94,041.94\n", + "Adstocked value: 94,042.27\n", + "Saturated value: 0.4221\n", + "Final response: 60319.3141\n", + "Raw spend: 94041.9357511328\n", + "After adstock: 94042.26908446613\n", + "After hill transform: 0.4220861647896529\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820417\n", + "After adstock: 107986.0985615375\n", + "After hill transform: 0.9837883468769109\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 94,988.35\n", + "Adstocked value: 94,988.53\n", + "Saturated value: 0.9983\n", + "Final response: 27934.1784\n", + "Raw spend: 94988.35301150662\n", + "After adstock: 94988.52948209486\n", + "After hill transform: 0.9982770424554591\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 411,855.57\n", + "Adstocked value: 411,856.79\n", + "Saturated value: 0.9375\n", + "Final response: 506399.8481\n", + "Raw spend: 411855.56918166764\n", + "After adstock: 411856.7914038899\n", + "After hill transform: 0.9375397815202421\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 94,041.94\n", + "Adstocked value: 94,042.27\n", + "Saturated value: 0.4221\n", + "Final response: 60319.3141\n", + "Raw spend: 94041.9357511328\n", + "After adstock: 94042.26908446613\n", + "After hill transform: 0.4220861647896529\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820417\n", + "After adstock: 107986.0985615375\n", + "After hill transform: 0.9837883468769109\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 94,988.35\n", + "Adstocked value: 94,988.53\n", + "Saturated value: 0.9983\n", + "Final response: 27934.1784\n", + "Raw spend: 94988.35301150662\n", + "After adstock: 94988.52948209486\n", + "After hill transform: 0.9982770424554591\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 411,855.57\n", + "Adstocked value: 411,856.79\n", + "Saturated value: 0.9375\n", + "Final response: 506399.8481\n", + "Raw spend: 411855.56918168254\n", + "After adstock: 411856.7914039048\n", + "After hill transform: 0.9375397815202484\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 94,041.94\n", + "Adstocked value: 94,042.27\n", + "Saturated value: 0.4221\n", + "Final response: 60319.3141\n", + "Raw spend: 94041.9357511328\n", + "After adstock: 94042.26908446613\n", + "After hill transform: 0.4220861647896529\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820417\n", + "After adstock: 107986.0985615375\n", + "After hill transform: 0.9837883468769109\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 94,988.35\n", + "Adstocked value: 94,988.53\n", + "Saturated value: 0.9983\n", + "Final response: 27934.1784\n", + "Raw spend: 94988.35301150662\n", + "After adstock: 94988.52948209486\n", + "After hill transform: 0.9982770424554591\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 411,855.57\n", + "Adstocked value: 411,856.79\n", + "Saturated value: 0.9375\n", + "Final response: 506399.8481\n", + "Raw spend: 411855.56918166764\n", + "After adstock: 411856.7914038899\n", + "After hill transform: 0.9375397815202421\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 94,041.94\n", + "Adstocked value: 94,042.27\n", + "Saturated value: 0.4221\n", + "Final response: 60319.3141\n", + "Raw spend: 94041.9357511477\n", + "After adstock: 94042.26908448103\n", + "After hill transform: 0.4220861647896756\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820417\n", + "After adstock: 107986.0985615375\n", + "After hill transform: 0.9837883468769109\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 94,988.35\n", + "Adstocked value: 94,988.53\n", + "Saturated value: 0.9983\n", + "Final response: 27934.1784\n", + "Raw spend: 94988.35301150662\n", + "After adstock: 94988.52948209486\n", + "After hill transform: 0.9982770424554591\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 411,855.57\n", + "Adstocked value: 411,856.79\n", + "Saturated value: 0.9375\n", + "Final response: 506399.8481\n", + "Raw spend: 411855.56918166764\n", + "After adstock: 411856.7914038899\n", + "After hill transform: 0.9375397815202421\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 94,041.94\n", + "Adstocked value: 94,042.27\n", + "Saturated value: 0.4221\n", + "Final response: 60319.3141\n", + "Raw spend: 94041.9357511328\n", + "After adstock: 94042.26908446613\n", + "After hill transform: 0.4220861647896529\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522818927\n", + "After adstock: 107986.0985615226\n", + "After hill transform: 0.9837883468769051\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 94,988.35\n", + "Adstocked value: 94,988.53\n", + "Saturated value: 0.9983\n", + "Final response: 27934.1784\n", + "Raw spend: 94988.35301150662\n", + "After adstock: 94988.52948209486\n", + "After hill transform: 0.9982770424554591\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 411,855.57\n", + "Adstocked value: 411,856.79\n", + "Saturated value: 0.9375\n", + "Final response: 506399.8481\n", + "Raw spend: 411855.56918166764\n", + "After adstock: 411856.7914038899\n", + "After hill transform: 0.9375397815202421\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 94,041.94\n", + "Adstocked value: 94,042.27\n", + "Saturated value: 0.4221\n", + "Final response: 60319.3141\n", + "Raw spend: 94041.9357511328\n", + "After adstock: 94042.26908446613\n", + "After hill transform: 0.4220861647896529\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820417\n", + "After adstock: 107986.0985615375\n", + "After hill transform: 0.9837883468769109\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 94,988.35\n", + "Adstocked value: 94,988.53\n", + "Saturated value: 0.9983\n", + "Final response: 27934.1784\n", + "Raw spend: 94988.35301152153\n", + "After adstock: 94988.52948210976\n", + "After hill transform: 0.9982770424554599\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 411,855.57\n", + "Adstocked value: 411,856.79\n", + "Saturated value: 0.9375\n", + "Final response: 506399.8481\n", + "Raw spend: 411855.56918166764\n", + "After adstock: 411856.7914038899\n", + "After hill transform: 0.9375397815202421\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 94,041.94\n", + "Adstocked value: 94,042.27\n", + "Saturated value: 0.4221\n", + "Final response: 60319.3141\n", + "Raw spend: 94041.9357511328\n", + "After adstock: 94042.26908446613\n", + "After hill transform: 0.4220861647896529\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820417\n", + "After adstock: 107986.0985615375\n", + "After hill transform: 0.9837883468769109\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 94,988.35\n", + "Adstocked value: 94,988.53\n", + "Saturated value: 0.9983\n", + "Final response: 27934.1784\n", + "Raw spend: 94988.35301150662\n", + "After adstock: 94988.52948209486\n", + "After hill transform: 0.9982770424554591\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 411,855.57\n", + "Adstocked value: 411,856.79\n", + "Saturated value: 0.9375\n", + "Final response: 506399.8481\n", + "Raw spend: 411855.56918168254\n", + "After adstock: 411856.7914039048\n", + "After hill transform: 0.9375397815202484\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 94,041.94\n", + "Adstocked value: 94,042.27\n", + "Saturated value: 0.4221\n", + "Final response: 60319.3141\n", + "Raw spend: 94041.9357511328\n", + "After adstock: 94042.26908446613\n", + "After hill transform: 0.4220861647896529\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820417\n", + "After adstock: 107986.0985615375\n", + "After hill transform: 0.9837883468769109\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 94,988.35\n", + "Adstocked value: 94,988.53\n", + "Saturated value: 0.9983\n", + "Final response: 27934.1784\n", + "Raw spend: 94988.35301150662\n", + "After adstock: 94988.52948209486\n", + "After hill transform: 0.9982770424554591\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 411,855.57\n", + "Adstocked value: 411,856.79\n", + "Saturated value: 0.9375\n", + "Final response: 506399.8481\n", + "Raw spend: 411855.56918166764\n", + "After adstock: 411856.7914038899\n", + "After hill transform: 0.9375397815202421\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 94,041.94\n", + "Adstocked value: 94,042.27\n", + "Saturated value: 0.4221\n", + "Final response: 60319.3141\n", + "Raw spend: 94041.9357511477\n", + "After adstock: 94042.26908448103\n", + "After hill transform: 0.4220861647896756\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820417\n", + "After adstock: 107986.0985615375\n", + "After hill transform: 0.9837883468769109\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 94,988.35\n", + "Adstocked value: 94,988.53\n", + "Saturated value: 0.9983\n", + "Final response: 27934.1784\n", + "Raw spend: 94988.35301150662\n", + "After adstock: 94988.52948209486\n", + "After hill transform: 0.9982770424554591\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 411,855.57\n", + "Adstocked value: 411,856.79\n", + "Saturated value: 0.9375\n", + "Final response: 506399.8481\n", + "Raw spend: 411855.56918166764\n", + "After adstock: 411856.7914038899\n", + "After hill transform: 0.9375397815202421\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 94,041.94\n", + "Adstocked value: 94,042.27\n", + "Saturated value: 0.4221\n", + "Final response: 60319.3141\n", + "Raw spend: 94041.9357511328\n", + "After adstock: 94042.26908446613\n", + "After hill transform: 0.4220861647896529\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522818927\n", + "After adstock: 107986.0985615226\n", + "After hill transform: 0.9837883468769051\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 94,988.35\n", + "Adstocked value: 94,988.53\n", + "Saturated value: 0.9983\n", + "Final response: 27934.1784\n", + "Raw spend: 94988.35301150662\n", + "After adstock: 94988.52948209486\n", + "After hill transform: 0.9982770424554591\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 411,855.57\n", + "Adstocked value: 411,856.79\n", + "Saturated value: 0.9375\n", + "Final response: 506399.8481\n", + "Raw spend: 411855.56918166764\n", + "After adstock: 411856.7914038899\n", + "After hill transform: 0.9375397815202421\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 94,041.94\n", + "Adstocked value: 94,042.27\n", + "Saturated value: 0.4221\n", + "Final response: 60319.3141\n", + "Raw spend: 94041.9357511328\n", + "After adstock: 94042.26908446613\n", + "After hill transform: 0.4220861647896529\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820417\n", + "After adstock: 107986.0985615375\n", + "After hill transform: 0.9837883468769109\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 94,988.35\n", + "Adstocked value: 94,988.53\n", + "Saturated value: 0.9983\n", + "Final response: 27934.1784\n", + "Raw spend: 94988.35301152153\n", + "After adstock: 94988.52948210976\n", + "After hill transform: 0.9982770424554599\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,349.03\n", + "Adstocked value: 413,350.25\n", + "Saturated value: 0.9382\n", + "Final response: 506741.2994\n", + "Raw spend: 413349.02931612125\n", + "After adstock: 413350.2515383435\n", + "After hill transform: 0.9381719383615619\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,547.46\n", + "Adstocked value: 92,547.80\n", + "Saturated value: 0.4198\n", + "Final response: 59992.0574\n", + "Raw spend: 92547.46211760292\n", + "After adstock: 92547.79545093625\n", + "After hill transform: 0.41979617672992253\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820063\n", + "After adstock: 107986.09856153396\n", + "After hill transform: 0.9837883468769095\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 93,494.81\n", + "Adstocked value: 93,494.99\n", + "Saturated value: 0.9982\n", + "Final response: 27932.0144\n", + "Raw spend: 93494.80883863392\n", + "After adstock: 93494.98530922216\n", + "After hill transform: 0.9981997064529288\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,349.03\n", + "Adstocked value: 413,350.25\n", + "Saturated value: 0.9382\n", + "Final response: 506741.2994\n", + "Raw spend: 413349.02931612125\n", + "After adstock: 413350.2515383435\n", + "After hill transform: 0.9381719383615619\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,547.46\n", + "Adstocked value: 92,547.80\n", + "Saturated value: 0.4198\n", + "Final response: 59992.0574\n", + "Raw spend: 92547.46211760292\n", + "After adstock: 92547.79545093625\n", + "After hill transform: 0.41979617672992253\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820063\n", + "After adstock: 107986.09856153396\n", + "After hill transform: 0.9837883468769095\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 93,494.81\n", + "Adstocked value: 93,494.99\n", + "Saturated value: 0.9982\n", + "Final response: 27932.0144\n", + "Raw spend: 93494.80883863392\n", + "After adstock: 93494.98530922216\n", + "After hill transform: 0.9981997064529288\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,349.03\n", + "Adstocked value: 413,350.25\n", + "Saturated value: 0.9382\n", + "Final response: 506741.2994\n", + "Raw spend: 413349.02931613615\n", + "After adstock: 413350.2515383584\n", + "After hill transform: 0.9381719383615681\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,547.46\n", + "Adstocked value: 92,547.80\n", + "Saturated value: 0.4198\n", + "Final response: 59992.0574\n", + "Raw spend: 92547.46211760292\n", + "After adstock: 92547.79545093625\n", + "After hill transform: 0.41979617672992253\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820063\n", + "After adstock: 107986.09856153396\n", + "After hill transform: 0.9837883468769095\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 93,494.81\n", + "Adstocked value: 93,494.99\n", + "Saturated value: 0.9982\n", + "Final response: 27932.0144\n", + "Raw spend: 93494.80883863392\n", + "After adstock: 93494.98530922216\n", + "After hill transform: 0.9981997064529288\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,349.03\n", + "Adstocked value: 413,350.25\n", + "Saturated value: 0.9382\n", + "Final response: 506741.2994\n", + "Raw spend: 413349.02931612125\n", + "After adstock: 413350.2515383435\n", + "After hill transform: 0.9381719383615619\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,547.46\n", + "Adstocked value: 92,547.80\n", + "Saturated value: 0.4198\n", + "Final response: 59992.0574\n", + "Raw spend: 92547.46211761782\n", + "After adstock: 92547.79545095115\n", + "After hill transform: 0.4197961767299455\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820063\n", + "After adstock: 107986.09856153396\n", + "After hill transform: 0.9837883468769095\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 93,494.81\n", + "Adstocked value: 93,494.99\n", + "Saturated value: 0.9982\n", + "Final response: 27932.0144\n", + "Raw spend: 93494.80883863392\n", + "After adstock: 93494.98530922216\n", + "After hill transform: 0.9981997064529288\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,349.03\n", + "Adstocked value: 413,350.25\n", + "Saturated value: 0.9382\n", + "Final response: 506741.2994\n", + "Raw spend: 413349.02931612125\n", + "After adstock: 413350.2515383435\n", + "After hill transform: 0.9381719383615619\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,547.46\n", + "Adstocked value: 92,547.80\n", + "Saturated value: 0.4198\n", + "Final response: 59992.0574\n", + "Raw spend: 92547.46211760292\n", + "After adstock: 92547.79545093625\n", + "After hill transform: 0.41979617672992253\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522818573\n", + "After adstock: 107986.09856151906\n", + "After hill transform: 0.9837883468769038\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 93,494.81\n", + "Adstocked value: 93,494.99\n", + "Saturated value: 0.9982\n", + "Final response: 27932.0144\n", + "Raw spend: 93494.80883863392\n", + "After adstock: 93494.98530922216\n", + "After hill transform: 0.9981997064529288\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,349.03\n", + "Adstocked value: 413,350.25\n", + "Saturated value: 0.9382\n", + "Final response: 506741.2994\n", + "Raw spend: 413349.02931612125\n", + "After adstock: 413350.2515383435\n", + "After hill transform: 0.9381719383615619\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,547.46\n", + "Adstocked value: 92,547.80\n", + "Saturated value: 0.4198\n", + "Final response: 59992.0574\n", + "Raw spend: 92547.46211760292\n", + "After adstock: 92547.79545093625\n", + "After hill transform: 0.41979617672992253\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820063\n", + "After adstock: 107986.09856153396\n", + "After hill transform: 0.9837883468769095\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 93,494.81\n", + "Adstocked value: 93,494.99\n", + "Saturated value: 0.9982\n", + "Final response: 27932.0144\n", + "Raw spend: 93494.80883864882\n", + "After adstock: 93494.98530923706\n", + "After hill transform: 0.9981997064529295\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,349.03\n", + "Adstocked value: 413,350.25\n", + "Saturated value: 0.9382\n", + "Final response: 506741.2994\n", + "Raw spend: 413349.02931612125\n", + "After adstock: 413350.2515383435\n", + "After hill transform: 0.9381719383615619\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,547.46\n", + "Adstocked value: 92,547.80\n", + "Saturated value: 0.4198\n", + "Final response: 59992.0574\n", + "Raw spend: 92547.46211760292\n", + "After adstock: 92547.79545093625\n", + "After hill transform: 0.41979617672992253\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820063\n", + "After adstock: 107986.09856153396\n", + "After hill transform: 0.9837883468769095\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 93,494.81\n", + "Adstocked value: 93,494.99\n", + "Saturated value: 0.9982\n", + "Final response: 27932.0144\n", + "Raw spend: 93494.80883863392\n", + "After adstock: 93494.98530922216\n", + "After hill transform: 0.9981997064529288\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,349.03\n", + "Adstocked value: 413,350.25\n", + "Saturated value: 0.9382\n", + "Final response: 506741.2994\n", + "Raw spend: 413349.02931613615\n", + "After adstock: 413350.2515383584\n", + "After hill transform: 0.9381719383615681\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,547.46\n", + "Adstocked value: 92,547.80\n", + "Saturated value: 0.4198\n", + "Final response: 59992.0574\n", + "Raw spend: 92547.46211760292\n", + "After adstock: 92547.79545093625\n", + "After hill transform: 0.41979617672992253\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820063\n", + "After adstock: 107986.09856153396\n", + "After hill transform: 0.9837883468769095\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 93,494.81\n", + "Adstocked value: 93,494.99\n", + "Saturated value: 0.9982\n", + "Final response: 27932.0144\n", + "Raw spend: 93494.80883863392\n", + "After adstock: 93494.98530922216\n", + "After hill transform: 0.9981997064529288\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,349.03\n", + "Adstocked value: 413,350.25\n", + "Saturated value: 0.9382\n", + "Final response: 506741.2994\n", + "Raw spend: 413349.02931612125\n", + "After adstock: 413350.2515383435\n", + "After hill transform: 0.9381719383615619\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,547.46\n", + "Adstocked value: 92,547.80\n", + "Saturated value: 0.4198\n", + "Final response: 59992.0574\n", + "Raw spend: 92547.46211761782\n", + "After adstock: 92547.79545095115\n", + "After hill transform: 0.4197961767299455\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820063\n", + "After adstock: 107986.09856153396\n", + "After hill transform: 0.9837883468769095\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 93,494.81\n", + "Adstocked value: 93,494.99\n", + "Saturated value: 0.9982\n", + "Final response: 27932.0144\n", + "Raw spend: 93494.80883863392\n", + "After adstock: 93494.98530922216\n", + "After hill transform: 0.9981997064529288\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,349.03\n", + "Adstocked value: 413,350.25\n", + "Saturated value: 0.9382\n", + "Final response: 506741.2994\n", + "Raw spend: 413349.02931612125\n", + "After adstock: 413350.2515383435\n", + "After hill transform: 0.9381719383615619\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,547.46\n", + "Adstocked value: 92,547.80\n", + "Saturated value: 0.4198\n", + "Final response: 59992.0574\n", + "Raw spend: 92547.46211760292\n", + "After adstock: 92547.79545093625\n", + "After hill transform: 0.41979617672992253\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522818573\n", + "After adstock: 107986.09856151906\n", + "After hill transform: 0.9837883468769038\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 93,494.81\n", + "Adstocked value: 93,494.99\n", + "Saturated value: 0.9982\n", + "Final response: 27932.0144\n", + "Raw spend: 93494.80883863392\n", + "After adstock: 93494.98530922216\n", + "After hill transform: 0.9981997064529288\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,349.03\n", + "Adstocked value: 413,350.25\n", + "Saturated value: 0.9382\n", + "Final response: 506741.2994\n", + "Raw spend: 413349.02931612125\n", + "After adstock: 413350.2515383435\n", + "After hill transform: 0.9381719383615619\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,547.46\n", + "Adstocked value: 92,547.80\n", + "Saturated value: 0.4198\n", + "Final response: 59992.0574\n", + "Raw spend: 92547.46211760292\n", + "After adstock: 92547.79545093625\n", + "After hill transform: 0.41979617672992253\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820063\n", + "After adstock: 107986.09856153396\n", + "After hill transform: 0.9837883468769095\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 93,494.81\n", + "Adstocked value: 93,494.99\n", + "Saturated value: 0.9982\n", + "Final response: 27932.0144\n", + "Raw spend: 93494.80883864882\n", + "After adstock: 93494.98530923706\n", + "After hill transform: 0.9981997064529295\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 420,816.33\n", + "Adstocked value: 420,817.55\n", + "Saturated value: 0.9412\n", + "Final response: 508383.2548\n", + "Raw spend: 420816.3299886222\n", + "After adstock: 420817.5522108445\n", + "After hill transform: 0.9412118258218206\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 85,075.09\n", + "Adstocked value: 85,075.43\n", + "Saturated value: 0.4078\n", + "Final response: 58280.6006\n", + "Raw spend: 85075.09394972035\n", + "After adstock: 85075.42728305368\n", + "After hill transform: 0.4078202074101912\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 86,027.09\n", + "Adstocked value: 86,027.26\n", + "Saturated value: 0.9977\n", + "Final response: 27918.9513\n", + "Raw spend: 86027.08797403703\n", + "After adstock: 86027.26444462527\n", + "After hill transform: 0.9977328740838891\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 420,816.33\n", + "Adstocked value: 420,817.55\n", + "Saturated value: 0.9412\n", + "Final response: 508383.2548\n", + "Raw spend: 420816.3299886222\n", + "After adstock: 420817.5522108445\n", + "After hill transform: 0.9412118258218206\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 85,075.09\n", + "Adstocked value: 85,075.43\n", + "Saturated value: 0.4078\n", + "Final response: 58280.6006\n", + "Raw spend: 85075.09394972035\n", + "After adstock: 85075.42728305368\n", + "After hill transform: 0.4078202074101912\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 86,027.09\n", + "Adstocked value: 86,027.26\n", + "Saturated value: 0.9977\n", + "Final response: 27918.9513\n", + "Raw spend: 86027.08797403703\n", + "After adstock: 86027.26444462527\n", + "After hill transform: 0.9977328740838891\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,877.53\n", + "Adstocked value: 414,878.75\n", + "Saturated value: 0.9388\n", + "Final response: 507086.1612\n", + "Raw spend: 414877.53243013175\n", + "After adstock: 414878.754652354\n", + "After hill transform: 0.9388104094690646\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,017.92\n", + "Adstocked value: 91,018.26\n", + "Saturated value: 0.4174\n", + "Final response: 59652.1269\n", + "Raw spend: 91017.92172348134\n", + "After adstock: 91018.25505681467\n", + "After hill transform: 0.4174175028821595\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820155\n", + "After adstock: 107986.09856153488\n", + "After hill transform: 0.9837883468769099\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 91,966.22\n", + "Adstocked value: 91,966.40\n", + "Saturated value: 0.9981\n", + "Final response: 27929.6605\n", + "Raw spend: 91966.21971430253\n", + "After adstock: 91966.39618489076\n", + "After hill transform: 0.9981155875742243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,877.53\n", + "Adstocked value: 414,878.75\n", + "Saturated value: 0.9388\n", + "Final response: 507086.1612\n", + "Raw spend: 414877.53243013175\n", + "After adstock: 414878.754652354\n", + "After hill transform: 0.9388104094690646\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,017.92\n", + "Adstocked value: 91,018.26\n", + "Saturated value: 0.4174\n", + "Final response: 59652.1269\n", + "Raw spend: 91017.92172348134\n", + "After adstock: 91018.25505681467\n", + "After hill transform: 0.4174175028821595\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820155\n", + "After adstock: 107986.09856153488\n", + "After hill transform: 0.9837883468769099\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 91,966.22\n", + "Adstocked value: 91,966.40\n", + "Saturated value: 0.9981\n", + "Final response: 27929.6605\n", + "Raw spend: 91966.21971430253\n", + "After adstock: 91966.39618489076\n", + "After hill transform: 0.9981155875742243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,877.53\n", + "Adstocked value: 414,878.75\n", + "Saturated value: 0.9388\n", + "Final response: 507086.1612\n", + "Raw spend: 414877.53243014665\n", + "After adstock: 414878.7546523689\n", + "After hill transform: 0.9388104094690708\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,017.92\n", + "Adstocked value: 91,018.26\n", + "Saturated value: 0.4174\n", + "Final response: 59652.1269\n", + "Raw spend: 91017.92172348134\n", + "After adstock: 91018.25505681467\n", + "After hill transform: 0.4174175028821595\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820155\n", + "After adstock: 107986.09856153488\n", + "After hill transform: 0.9837883468769099\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 91,966.22\n", + "Adstocked value: 91,966.40\n", + "Saturated value: 0.9981\n", + "Final response: 27929.6605\n", + "Raw spend: 91966.21971430253\n", + "After adstock: 91966.39618489076\n", + "After hill transform: 0.9981155875742243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,877.53\n", + "Adstocked value: 414,878.75\n", + "Saturated value: 0.9388\n", + "Final response: 507086.1612\n", + "Raw spend: 414877.53243013175\n", + "After adstock: 414878.754652354\n", + "After hill transform: 0.9388104094690646\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,017.92\n", + "Adstocked value: 91,018.26\n", + "Saturated value: 0.4174\n", + "Final response: 59652.1269\n", + "Raw spend: 91017.92172349624\n", + "After adstock: 91018.25505682957\n", + "After hill transform: 0.4174175028821828\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820155\n", + "After adstock: 107986.09856153488\n", + "After hill transform: 0.9837883468769099\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 91,966.22\n", + "Adstocked value: 91,966.40\n", + "Saturated value: 0.9981\n", + "Final response: 27929.6605\n", + "Raw spend: 91966.21971430253\n", + "After adstock: 91966.39618489076\n", + "After hill transform: 0.9981155875742243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,877.53\n", + "Adstocked value: 414,878.75\n", + "Saturated value: 0.9388\n", + "Final response: 507086.1612\n", + "Raw spend: 414877.53243013175\n", + "After adstock: 414878.754652354\n", + "After hill transform: 0.9388104094690646\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,017.92\n", + "Adstocked value: 91,018.26\n", + "Saturated value: 0.4174\n", + "Final response: 59652.1269\n", + "Raw spend: 91017.92172348134\n", + "After adstock: 91018.25505681467\n", + "After hill transform: 0.4174175028821595\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522818665\n", + "After adstock: 107986.09856151998\n", + "After hill transform: 0.9837883468769041\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 91,966.22\n", + "Adstocked value: 91,966.40\n", + "Saturated value: 0.9981\n", + "Final response: 27929.6605\n", + "Raw spend: 91966.21971430253\n", + "After adstock: 91966.39618489076\n", + "After hill transform: 0.9981155875742243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,877.53\n", + "Adstocked value: 414,878.75\n", + "Saturated value: 0.9388\n", + "Final response: 507086.1612\n", + "Raw spend: 414877.53243013175\n", + "After adstock: 414878.754652354\n", + "After hill transform: 0.9388104094690646\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,017.92\n", + "Adstocked value: 91,018.26\n", + "Saturated value: 0.4174\n", + "Final response: 59652.1269\n", + "Raw spend: 91017.92172348134\n", + "After adstock: 91018.25505681467\n", + "After hill transform: 0.4174175028821595\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820155\n", + "After adstock: 107986.09856153488\n", + "After hill transform: 0.9837883468769099\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 91,966.22\n", + "Adstocked value: 91,966.40\n", + "Saturated value: 0.9981\n", + "Final response: 27929.6605\n", + "Raw spend: 91966.21971431743\n", + "After adstock: 91966.39618490566\n", + "After hill transform: 0.9981155875742251\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,877.53\n", + "Adstocked value: 414,878.75\n", + "Saturated value: 0.9388\n", + "Final response: 507086.1612\n", + "Raw spend: 414877.53243013175\n", + "After adstock: 414878.754652354\n", + "After hill transform: 0.9388104094690646\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,017.92\n", + "Adstocked value: 91,018.26\n", + "Saturated value: 0.4174\n", + "Final response: 59652.1269\n", + "Raw spend: 91017.92172348134\n", + "After adstock: 91018.25505681467\n", + "After hill transform: 0.4174175028821595\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820155\n", + "After adstock: 107986.09856153488\n", + "After hill transform: 0.9837883468769099\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 91,966.22\n", + "Adstocked value: 91,966.40\n", + "Saturated value: 0.9981\n", + "Final response: 27929.6605\n", + "Raw spend: 91966.21971430253\n", + "After adstock: 91966.39618489076\n", + "After hill transform: 0.9981155875742243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,877.53\n", + "Adstocked value: 414,878.75\n", + "Saturated value: 0.9388\n", + "Final response: 507086.1612\n", + "Raw spend: 414877.53243014665\n", + "After adstock: 414878.7546523689\n", + "After hill transform: 0.9388104094690708\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,017.92\n", + "Adstocked value: 91,018.26\n", + "Saturated value: 0.4174\n", + "Final response: 59652.1269\n", + "Raw spend: 91017.92172348134\n", + "After adstock: 91018.25505681467\n", + "After hill transform: 0.4174175028821595\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820155\n", + "After adstock: 107986.09856153488\n", + "After hill transform: 0.9837883468769099\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 91,966.22\n", + "Adstocked value: 91,966.40\n", + "Saturated value: 0.9981\n", + "Final response: 27929.6605\n", + "Raw spend: 91966.21971430253\n", + "After adstock: 91966.39618489076\n", + "After hill transform: 0.9981155875742243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,877.53\n", + "Adstocked value: 414,878.75\n", + "Saturated value: 0.9388\n", + "Final response: 507086.1612\n", + "Raw spend: 414877.53243013175\n", + "After adstock: 414878.754652354\n", + "After hill transform: 0.9388104094690646\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,017.92\n", + "Adstocked value: 91,018.26\n", + "Saturated value: 0.4174\n", + "Final response: 59652.1269\n", + "Raw spend: 91017.92172349624\n", + "After adstock: 91018.25505682957\n", + "After hill transform: 0.4174175028821828\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820155\n", + "After adstock: 107986.09856153488\n", + "After hill transform: 0.9837883468769099\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 91,966.22\n", + "Adstocked value: 91,966.40\n", + "Saturated value: 0.9981\n", + "Final response: 27929.6605\n", + "Raw spend: 91966.21971430253\n", + "After adstock: 91966.39618489076\n", + "After hill transform: 0.9981155875742243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,877.53\n", + "Adstocked value: 414,878.75\n", + "Saturated value: 0.9388\n", + "Final response: 507086.1612\n", + "Raw spend: 414877.53243013175\n", + "After adstock: 414878.754652354\n", + "After hill transform: 0.9388104094690646\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,017.92\n", + "Adstocked value: 91,018.26\n", + "Saturated value: 0.4174\n", + "Final response: 59652.1269\n", + "Raw spend: 91017.92172348134\n", + "After adstock: 91018.25505681467\n", + "After hill transform: 0.4174175028821595\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522818665\n", + "After adstock: 107986.09856151998\n", + "After hill transform: 0.9837883468769041\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 91,966.22\n", + "Adstocked value: 91,966.40\n", + "Saturated value: 0.9981\n", + "Final response: 27929.6605\n", + "Raw spend: 91966.21971430253\n", + "After adstock: 91966.39618489076\n", + "After hill transform: 0.9981155875742243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,877.53\n", + "Adstocked value: 414,878.75\n", + "Saturated value: 0.9388\n", + "Final response: 507086.1612\n", + "Raw spend: 414877.53243013175\n", + "After adstock: 414878.754652354\n", + "After hill transform: 0.9388104094690646\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,017.92\n", + "Adstocked value: 91,018.26\n", + "Saturated value: 0.4174\n", + "Final response: 59652.1269\n", + "Raw spend: 91017.92172348134\n", + "After adstock: 91018.25505681467\n", + "After hill transform: 0.4174175028821595\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820155\n", + "After adstock: 107986.09856153488\n", + "After hill transform: 0.9837883468769099\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 91,966.22\n", + "Adstocked value: 91,966.40\n", + "Saturated value: 0.9981\n", + "Final response: 27929.6605\n", + "Raw spend: 91966.21971431743\n", + "After adstock: 91966.39618490566\n", + "After hill transform: 0.9981155875742251\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,848.49\n", + "Adstocked value: 414,849.71\n", + "Saturated value: 0.9388\n", + "Final response: 507079.6513\n", + "Raw spend: 414848.48858702154\n", + "After adstock: 414849.7108092438\n", + "After hill transform: 0.938798357044829\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,046.99\n", + "Adstocked value: 91,047.32\n", + "Saturated value: 0.4175\n", + "Final response: 59658.6342\n", + "Raw spend: 91046.98570268207\n", + "After adstock: 91047.3190360154\n", + "After hill transform: 0.41746303763671366\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652282014\n", + "After adstock: 107986.09856153473\n", + "After hill transform: 0.9837883468769099\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 91,995.27\n", + "Adstocked value: 91,995.45\n", + "Saturated value: 0.9981\n", + "Final response: 27929.7066\n", + "Raw spend: 91995.27074821579\n", + "After adstock: 91995.44721880402\n", + "After hill transform: 0.9981172355496798\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,848.49\n", + "Adstocked value: 414,849.71\n", + "Saturated value: 0.9388\n", + "Final response: 507079.6513\n", + "Raw spend: 414848.48858702154\n", + "After adstock: 414849.7108092438\n", + "After hill transform: 0.938798357044829\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,046.99\n", + "Adstocked value: 91,047.32\n", + "Saturated value: 0.4175\n", + "Final response: 59658.6342\n", + "Raw spend: 91046.98570268207\n", + "After adstock: 91047.3190360154\n", + "After hill transform: 0.41746303763671366\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652282014\n", + "After adstock: 107986.09856153473\n", + "After hill transform: 0.9837883468769099\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 91,995.27\n", + "Adstocked value: 91,995.45\n", + "Saturated value: 0.9981\n", + "Final response: 27929.7066\n", + "Raw spend: 91995.27074821579\n", + "After adstock: 91995.44721880402\n", + "After hill transform: 0.9981172355496798\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,848.49\n", + "Adstocked value: 414,849.71\n", + "Saturated value: 0.9388\n", + "Final response: 507079.6513\n", + "Raw spend: 414848.48858703644\n", + "After adstock: 414849.7108092587\n", + "After hill transform: 0.9387983570448352\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,046.99\n", + "Adstocked value: 91,047.32\n", + "Saturated value: 0.4175\n", + "Final response: 59658.6342\n", + "Raw spend: 91046.98570268207\n", + "After adstock: 91047.3190360154\n", + "After hill transform: 0.41746303763671366\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652282014\n", + "After adstock: 107986.09856153473\n", + "After hill transform: 0.9837883468769099\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 91,995.27\n", + "Adstocked value: 91,995.45\n", + "Saturated value: 0.9981\n", + "Final response: 27929.7066\n", + "Raw spend: 91995.27074821579\n", + "After adstock: 91995.44721880402\n", + "After hill transform: 0.9981172355496798\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,848.49\n", + "Adstocked value: 414,849.71\n", + "Saturated value: 0.9388\n", + "Final response: 507079.6513\n", + "Raw spend: 414848.48858702154\n", + "After adstock: 414849.7108092438\n", + "After hill transform: 0.938798357044829\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,046.99\n", + "Adstocked value: 91,047.32\n", + "Saturated value: 0.4175\n", + "Final response: 59658.6342\n", + "Raw spend: 91046.98570269697\n", + "After adstock: 91047.3190360303\n", + "After hill transform: 0.417463037636737\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652282014\n", + "After adstock: 107986.09856153473\n", + "After hill transform: 0.9837883468769099\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 91,995.27\n", + "Adstocked value: 91,995.45\n", + "Saturated value: 0.9981\n", + "Final response: 27929.7066\n", + "Raw spend: 91995.27074821579\n", + "After adstock: 91995.44721880402\n", + "After hill transform: 0.9981172355496798\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,848.49\n", + "Adstocked value: 414,849.71\n", + "Saturated value: 0.9388\n", + "Final response: 507079.6513\n", + "Raw spend: 414848.48858702154\n", + "After adstock: 414849.7108092438\n", + "After hill transform: 0.938798357044829\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,046.99\n", + "Adstocked value: 91,047.32\n", + "Saturated value: 0.4175\n", + "Final response: 59658.6342\n", + "Raw spend: 91046.98570268207\n", + "After adstock: 91047.3190360154\n", + "After hill transform: 0.41746303763671366\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652281865\n", + "After adstock: 107986.09856151983\n", + "After hill transform: 0.9837883468769041\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 91,995.27\n", + "Adstocked value: 91,995.45\n", + "Saturated value: 0.9981\n", + "Final response: 27929.7066\n", + "Raw spend: 91995.27074821579\n", + "After adstock: 91995.44721880402\n", + "After hill transform: 0.9981172355496798\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,848.49\n", + "Adstocked value: 414,849.71\n", + "Saturated value: 0.9388\n", + "Final response: 507079.6513\n", + "Raw spend: 414848.48858702154\n", + "After adstock: 414849.7108092438\n", + "After hill transform: 0.938798357044829\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,046.99\n", + "Adstocked value: 91,047.32\n", + "Saturated value: 0.4175\n", + "Final response: 59658.6342\n", + "Raw spend: 91046.98570268207\n", + "After adstock: 91047.3190360154\n", + "After hill transform: 0.41746303763671366\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652282014\n", + "After adstock: 107986.09856153473\n", + "After hill transform: 0.9837883468769099\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 91,995.27\n", + "Adstocked value: 91,995.45\n", + "Saturated value: 0.9981\n", + "Final response: 27929.7066\n", + "Raw spend: 91995.27074823069\n", + "After adstock: 91995.44721881892\n", + "After hill transform: 0.9981172355496806\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,848.49\n", + "Adstocked value: 414,849.71\n", + "Saturated value: 0.9388\n", + "Final response: 507079.6513\n", + "Raw spend: 414848.48858702154\n", + "After adstock: 414849.7108092438\n", + "After hill transform: 0.938798357044829\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,046.99\n", + "Adstocked value: 91,047.32\n", + "Saturated value: 0.4175\n", + "Final response: 59658.6342\n", + "Raw spend: 91046.98570268207\n", + "After adstock: 91047.3190360154\n", + "After hill transform: 0.41746303763671366\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652282014\n", + "After adstock: 107986.09856153473\n", + "After hill transform: 0.9837883468769099\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 91,995.27\n", + "Adstocked value: 91,995.45\n", + "Saturated value: 0.9981\n", + "Final response: 27929.7066\n", + "Raw spend: 91995.27074821579\n", + "After adstock: 91995.44721880402\n", + "After hill transform: 0.9981172355496798\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,848.49\n", + "Adstocked value: 414,849.71\n", + "Saturated value: 0.9388\n", + "Final response: 507079.6513\n", + "Raw spend: 414848.48858703644\n", + "After adstock: 414849.7108092587\n", + "After hill transform: 0.9387983570448352\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,046.99\n", + "Adstocked value: 91,047.32\n", + "Saturated value: 0.4175\n", + "Final response: 59658.6342\n", + "Raw spend: 91046.98570268207\n", + "After adstock: 91047.3190360154\n", + "After hill transform: 0.41746303763671366\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652282014\n", + "After adstock: 107986.09856153473\n", + "After hill transform: 0.9837883468769099\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 91,995.27\n", + "Adstocked value: 91,995.45\n", + "Saturated value: 0.9981\n", + "Final response: 27929.7066\n", + "Raw spend: 91995.27074821579\n", + "After adstock: 91995.44721880402\n", + "After hill transform: 0.9981172355496798\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,848.49\n", + "Adstocked value: 414,849.71\n", + "Saturated value: 0.9388\n", + "Final response: 507079.6513\n", + "Raw spend: 414848.48858702154\n", + "After adstock: 414849.7108092438\n", + "After hill transform: 0.938798357044829\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,046.99\n", + "Adstocked value: 91,047.32\n", + "Saturated value: 0.4175\n", + "Final response: 59658.6342\n", + "Raw spend: 91046.98570269697\n", + "After adstock: 91047.3190360303\n", + "After hill transform: 0.417463037636737\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652282014\n", + "After adstock: 107986.09856153473\n", + "After hill transform: 0.9837883468769099\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 91,995.27\n", + "Adstocked value: 91,995.45\n", + "Saturated value: 0.9981\n", + "Final response: 27929.7066\n", + "Raw spend: 91995.27074821579\n", + "After adstock: 91995.44721880402\n", + "After hill transform: 0.9981172355496798\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,848.49\n", + "Adstocked value: 414,849.71\n", + "Saturated value: 0.9388\n", + "Final response: 507079.6513\n", + "Raw spend: 414848.48858702154\n", + "After adstock: 414849.7108092438\n", + "After hill transform: 0.938798357044829\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,046.99\n", + "Adstocked value: 91,047.32\n", + "Saturated value: 0.4175\n", + "Final response: 59658.6342\n", + "Raw spend: 91046.98570268207\n", + "After adstock: 91047.3190360154\n", + "After hill transform: 0.41746303763671366\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652281865\n", + "After adstock: 107986.09856151983\n", + "After hill transform: 0.9837883468769041\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 91,995.27\n", + "Adstocked value: 91,995.45\n", + "Saturated value: 0.9981\n", + "Final response: 27929.7066\n", + "Raw spend: 91995.27074821579\n", + "After adstock: 91995.44721880402\n", + "After hill transform: 0.9981172355496798\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,848.49\n", + "Adstocked value: 414,849.71\n", + "Saturated value: 0.9388\n", + "Final response: 507079.6513\n", + "Raw spend: 414848.48858702154\n", + "After adstock: 414849.7108092438\n", + "After hill transform: 0.938798357044829\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,046.99\n", + "Adstocked value: 91,047.32\n", + "Saturated value: 0.4175\n", + "Final response: 59658.6342\n", + "Raw spend: 91046.98570268207\n", + "After adstock: 91047.3190360154\n", + "After hill transform: 0.41746303763671366\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652282014\n", + "After adstock: 107986.09856153473\n", + "After hill transform: 0.9837883468769099\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 91,995.27\n", + "Adstocked value: 91,995.45\n", + "Saturated value: 0.9981\n", + "Final response: 27929.7066\n", + "Raw spend: 91995.27074823069\n", + "After adstock: 91995.44721881892\n", + "After hill transform: 0.9981172355496806\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 406,147.20\n", + "Adstocked value: 406,148.42\n", + "Saturated value: 0.9350\n", + "Final response: 505052.5061\n", + "Raw spend: 406147.19572838786\n", + "After adstock: 406148.4179506101\n", + "After hill transform: 0.9350453360672121\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 99,754.20\n", + "Adstocked value: 99,754.53\n", + "Saturated value: 0.4305\n", + "Final response: 61528.0080\n", + "Raw spend: 99754.19999786683\n", + "After adstock: 99754.53333120016\n", + "After hill transform: 0.43054403595211505\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 100,769.94\n", + "Adstocked value: 100,770.11\n", + "Saturated value: 0.9985\n", + "Final response: 27941.4596\n", + "Raw spend: 100769.93727576187\n", + "After adstock: 100770.1137463501\n", + "After hill transform: 0.9985372492164701\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 406,147.20\n", + "Adstocked value: 406,148.42\n", + "Saturated value: 0.9350\n", + "Final response: 505052.5061\n", + "Raw spend: 406147.19572838786\n", + "After adstock: 406148.4179506101\n", + "After hill transform: 0.9350453360672121\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 99,754.20\n", + "Adstocked value: 99,754.53\n", + "Saturated value: 0.4305\n", + "Final response: 61528.0080\n", + "Raw spend: 99754.19999786683\n", + "After adstock: 99754.53333120016\n", + "After hill transform: 0.43054403595211505\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 100,769.94\n", + "Adstocked value: 100,770.11\n", + "Saturated value: 0.9985\n", + "Final response: 27941.4596\n", + "Raw spend: 100769.93727576187\n", + "After adstock: 100770.1137463501\n", + "After hill transform: 0.9985372492164701\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,440.12\n", + "Adstocked value: 413,441.35\n", + "Saturated value: 0.9382\n", + "Final response: 506761.9822\n", + "Raw spend: 413440.12495111587\n", + "After adstock: 413441.3471733381\n", + "After hill transform: 0.9382102300769525\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,456.31\n", + "Adstocked value: 92,456.64\n", + "Saturated value: 0.4197\n", + "Final response: 59971.9420\n", + "Raw spend: 92456.30776350763\n", + "After adstock: 92456.64109684096\n", + "After hill transform: 0.4196554180492915\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.765228202\n", + "After adstock: 107986.09856153533\n", + "After hill transform: 0.9837883468769101\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 93,415.51\n", + "Adstocked value: 93,415.69\n", + "Saturated value: 0.9982\n", + "Final response: 27931.8958\n", + "Raw spend: 93415.5104132137\n", + "After adstock: 93415.68688380194\n", + "After hill transform: 0.9981954695297526\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,440.12\n", + "Adstocked value: 413,441.35\n", + "Saturated value: 0.9382\n", + "Final response: 506761.9822\n", + "Raw spend: 413440.12495111587\n", + "After adstock: 413441.3471733381\n", + "After hill transform: 0.9382102300769525\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,456.31\n", + "Adstocked value: 92,456.64\n", + "Saturated value: 0.4197\n", + "Final response: 59971.9420\n", + "Raw spend: 92456.30776350763\n", + "After adstock: 92456.64109684096\n", + "After hill transform: 0.4196554180492915\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.765228202\n", + "After adstock: 107986.09856153533\n", + "After hill transform: 0.9837883468769101\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 93,415.51\n", + "Adstocked value: 93,415.69\n", + "Saturated value: 0.9982\n", + "Final response: 27931.8958\n", + "Raw spend: 93415.5104132137\n", + "After adstock: 93415.68688380194\n", + "After hill transform: 0.9981954695297526\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,257.74\n", + "Adstocked value: 414,258.96\n", + "Saturated value: 0.9386\n", + "Final response: 506946.8786\n", + "Raw spend: 414257.7353043308\n", + "After adstock: 414258.9575265531\n", + "After hill transform: 0.9385525439947626\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,638.14\n", + "Adstocked value: 91,638.47\n", + "Saturated value: 0.4184\n", + "Final response: 59790.5849\n", + "Raw spend: 91638.14100701916\n", + "After adstock: 91638.47434035249\n", + "After hill transform: 0.41838636637956694\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820165\n", + "After adstock: 107986.09856153498\n", + "After hill transform: 0.98378834687691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,591.01\n", + "Adstocked value: 92,591.18\n", + "Saturated value: 0.9982\n", + "Final response: 27930.6403\n", + "Raw spend: 92591.00555910893\n", + "After adstock: 92591.18202969717\n", + "After hill transform: 0.9981506021338771\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,257.74\n", + "Adstocked value: 414,258.96\n", + "Saturated value: 0.9386\n", + "Final response: 506946.8786\n", + "Raw spend: 414257.7353043308\n", + "After adstock: 414258.9575265531\n", + "After hill transform: 0.9385525439947626\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,638.14\n", + "Adstocked value: 91,638.47\n", + "Saturated value: 0.4184\n", + "Final response: 59790.5849\n", + "Raw spend: 91638.14100701916\n", + "After adstock: 91638.47434035249\n", + "After hill transform: 0.41838636637956694\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820165\n", + "After adstock: 107986.09856153498\n", + "After hill transform: 0.98378834687691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,591.01\n", + "Adstocked value: 92,591.18\n", + "Saturated value: 0.9982\n", + "Final response: 27930.6403\n", + "Raw spend: 92591.00555910893\n", + "After adstock: 92591.18202969717\n", + "After hill transform: 0.9981506021338771\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,545.99\n", + "Adstocked value: 414,547.22\n", + "Saturated value: 0.9387\n", + "Final response: 507011.7510\n", + "Raw spend: 414545.99441499205\n", + "After adstock: 414547.2166372143\n", + "After hill transform: 0.9386726477241988\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,349.69\n", + "Adstocked value: 91,350.02\n", + "Saturated value: 0.4179\n", + "Final response: 59726.2957\n", + "Raw spend: 91349.6857291835\n", + "After adstock: 91350.01906251683\n", + "After hill transform: 0.41793650110663755\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820153\n", + "After adstock: 107986.09856153486\n", + "After hill transform: 0.9837883468769099\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,300.32\n", + "Adstocked value: 92,300.49\n", + "Saturated value: 0.9981\n", + "Final response: 27930.1876\n", + "Raw spend: 92300.31570293779\n", + "After adstock: 92300.49217352603\n", + "After hill transform: 0.9981344221387303\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,545.99\n", + "Adstocked value: 414,547.22\n", + "Saturated value: 0.9387\n", + "Final response: 507011.7510\n", + "Raw spend: 414545.99441499205\n", + "After adstock: 414547.2166372143\n", + "After hill transform: 0.9386726477241988\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,349.69\n", + "Adstocked value: 91,350.02\n", + "Saturated value: 0.4179\n", + "Final response: 59726.2957\n", + "Raw spend: 91349.6857291835\n", + "After adstock: 91350.01906251683\n", + "After hill transform: 0.41793650110663755\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820153\n", + "After adstock: 107986.09856153486\n", + "After hill transform: 0.9837883468769099\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,300.32\n", + "Adstocked value: 92,300.49\n", + "Saturated value: 0.9981\n", + "Final response: 27930.1876\n", + "Raw spend: 92300.31570293779\n", + "After adstock: 92300.49217352603\n", + "After hill transform: 0.9981344221387303\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,680.50\n", + "Adstocked value: 414,681.72\n", + "Saturated value: 0.9387\n", + "Final response: 507041.9646\n", + "Raw spend: 414680.4964008764\n", + "After adstock: 414681.7186230986\n", + "After hill transform: 0.9387285846159479\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,215.09\n", + "Adstocked value: 91,215.43\n", + "Saturated value: 0.4177\n", + "Final response: 59696.2355\n", + "Raw spend: 91215.09221150176\n", + "After adstock: 91215.42554483509\n", + "After hill transform: 0.4177261540589989\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820148\n", + "After adstock: 107986.0985615348\n", + "After hill transform: 0.9837883468769099\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,164.68\n", + "Adstocked value: 92,164.86\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9745\n", + "Raw spend: 92164.67952879657\n", + "After adstock: 92164.8559993848\n", + "After hill transform: 0.9981268066778485\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,680.50\n", + "Adstocked value: 414,681.72\n", + "Saturated value: 0.9387\n", + "Final response: 507041.9646\n", + "Raw spend: 414680.4964008764\n", + "After adstock: 414681.7186230986\n", + "After hill transform: 0.9387285846159479\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,215.09\n", + "Adstocked value: 91,215.43\n", + "Saturated value: 0.4177\n", + "Final response: 59696.2355\n", + "Raw spend: 91215.09221150176\n", + "After adstock: 91215.42554483509\n", + "After hill transform: 0.4177261540589989\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820148\n", + "After adstock: 107986.0985615348\n", + "After hill transform: 0.9837883468769099\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,164.68\n", + "Adstocked value: 92,164.86\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9745\n", + "Raw spend: 92164.67952879657\n", + "After adstock: 92164.8559993848\n", + "After hill transform: 0.9981268066778485\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,680.50\n", + "Adstocked value: 414,681.72\n", + "Saturated value: 0.9387\n", + "Final response: 507041.9646\n", + "Raw spend: 414680.4964008913\n", + "After adstock: 414681.7186231135\n", + "After hill transform: 0.9387285846159542\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,215.09\n", + "Adstocked value: 91,215.43\n", + "Saturated value: 0.4177\n", + "Final response: 59696.2355\n", + "Raw spend: 91215.09221150176\n", + "After adstock: 91215.42554483509\n", + "After hill transform: 0.4177261540589989\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820148\n", + "After adstock: 107986.0985615348\n", + "After hill transform: 0.9837883468769099\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,164.68\n", + "Adstocked value: 92,164.86\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9745\n", + "Raw spend: 92164.67952879657\n", + "After adstock: 92164.8559993848\n", + "After hill transform: 0.9981268066778485\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,680.50\n", + "Adstocked value: 414,681.72\n", + "Saturated value: 0.9387\n", + "Final response: 507041.9646\n", + "Raw spend: 414680.4964008764\n", + "After adstock: 414681.7186230986\n", + "After hill transform: 0.9387285846159479\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,215.09\n", + "Adstocked value: 91,215.43\n", + "Saturated value: 0.4177\n", + "Final response: 59696.2355\n", + "Raw spend: 91215.09221151666\n", + "After adstock: 91215.42554484999\n", + "After hill transform: 0.4177261540590222\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820148\n", + "After adstock: 107986.0985615348\n", + "After hill transform: 0.9837883468769099\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,164.68\n", + "Adstocked value: 92,164.86\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9745\n", + "Raw spend: 92164.67952879657\n", + "After adstock: 92164.8559993848\n", + "After hill transform: 0.9981268066778485\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,680.50\n", + "Adstocked value: 414,681.72\n", + "Saturated value: 0.9387\n", + "Final response: 507041.9646\n", + "Raw spend: 414680.4964008764\n", + "After adstock: 414681.7186230986\n", + "After hill transform: 0.9387285846159479\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,215.09\n", + "Adstocked value: 91,215.43\n", + "Saturated value: 0.4177\n", + "Final response: 59696.2355\n", + "Raw spend: 91215.09221150176\n", + "After adstock: 91215.42554483509\n", + "After hill transform: 0.4177261540589989\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522818657\n", + "After adstock: 107986.0985615199\n", + "After hill transform: 0.9837883468769041\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,164.68\n", + "Adstocked value: 92,164.86\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9745\n", + "Raw spend: 92164.67952879657\n", + "After adstock: 92164.8559993848\n", + "After hill transform: 0.9981268066778485\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,680.50\n", + "Adstocked value: 414,681.72\n", + "Saturated value: 0.9387\n", + "Final response: 507041.9646\n", + "Raw spend: 414680.4964008764\n", + "After adstock: 414681.7186230986\n", + "After hill transform: 0.9387285846159479\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,215.09\n", + "Adstocked value: 91,215.43\n", + "Saturated value: 0.4177\n", + "Final response: 59696.2355\n", + "Raw spend: 91215.09221150176\n", + "After adstock: 91215.42554483509\n", + "After hill transform: 0.4177261540589989\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820148\n", + "After adstock: 107986.0985615348\n", + "After hill transform: 0.9837883468769099\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,164.68\n", + "Adstocked value: 92,164.86\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9745\n", + "Raw spend: 92164.67952881147\n", + "After adstock: 92164.8559993997\n", + "After hill transform: 0.9981268066778494\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,680.50\n", + "Adstocked value: 414,681.72\n", + "Saturated value: 0.9387\n", + "Final response: 507041.9646\n", + "Raw spend: 414680.4964008764\n", + "After adstock: 414681.7186230986\n", + "After hill transform: 0.9387285846159479\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,215.09\n", + "Adstocked value: 91,215.43\n", + "Saturated value: 0.4177\n", + "Final response: 59696.2355\n", + "Raw spend: 91215.09221150176\n", + "After adstock: 91215.42554483509\n", + "After hill transform: 0.4177261540589989\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820148\n", + "After adstock: 107986.0985615348\n", + "After hill transform: 0.9837883468769099\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,164.68\n", + "Adstocked value: 92,164.86\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9745\n", + "Raw spend: 92164.67952879657\n", + "After adstock: 92164.8559993848\n", + "After hill transform: 0.9981268066778485\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,680.50\n", + "Adstocked value: 414,681.72\n", + "Saturated value: 0.9387\n", + "Final response: 507041.9646\n", + "Raw spend: 414680.4964008913\n", + "After adstock: 414681.7186231135\n", + "After hill transform: 0.9387285846159542\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,215.09\n", + "Adstocked value: 91,215.43\n", + "Saturated value: 0.4177\n", + "Final response: 59696.2355\n", + "Raw spend: 91215.09221150176\n", + "After adstock: 91215.42554483509\n", + "After hill transform: 0.4177261540589989\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820148\n", + "After adstock: 107986.0985615348\n", + "After hill transform: 0.9837883468769099\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,164.68\n", + "Adstocked value: 92,164.86\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9745\n", + "Raw spend: 92164.67952879657\n", + "After adstock: 92164.8559993848\n", + "After hill transform: 0.9981268066778485\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,680.50\n", + "Adstocked value: 414,681.72\n", + "Saturated value: 0.9387\n", + "Final response: 507041.9646\n", + "Raw spend: 414680.4964008764\n", + "After adstock: 414681.7186230986\n", + "After hill transform: 0.9387285846159479\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,215.09\n", + "Adstocked value: 91,215.43\n", + "Saturated value: 0.4177\n", + "Final response: 59696.2355\n", + "Raw spend: 91215.09221151666\n", + "After adstock: 91215.42554484999\n", + "After hill transform: 0.4177261540590222\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820148\n", + "After adstock: 107986.0985615348\n", + "After hill transform: 0.9837883468769099\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,164.68\n", + "Adstocked value: 92,164.86\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9745\n", + "Raw spend: 92164.67952879657\n", + "After adstock: 92164.8559993848\n", + "After hill transform: 0.9981268066778485\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,680.50\n", + "Adstocked value: 414,681.72\n", + "Saturated value: 0.9387\n", + "Final response: 507041.9646\n", + "Raw spend: 414680.4964008764\n", + "After adstock: 414681.7186230986\n", + "After hill transform: 0.9387285846159479\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,215.09\n", + "Adstocked value: 91,215.43\n", + "Saturated value: 0.4177\n", + "Final response: 59696.2355\n", + "Raw spend: 91215.09221150176\n", + "After adstock: 91215.42554483509\n", + "After hill transform: 0.4177261540589989\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522818657\n", + "After adstock: 107986.0985615199\n", + "After hill transform: 0.9837883468769041\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,164.68\n", + "Adstocked value: 92,164.86\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9745\n", + "Raw spend: 92164.67952879657\n", + "After adstock: 92164.8559993848\n", + "After hill transform: 0.9981268066778485\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,680.50\n", + "Adstocked value: 414,681.72\n", + "Saturated value: 0.9387\n", + "Final response: 507041.9646\n", + "Raw spend: 414680.4964008764\n", + "After adstock: 414681.7186230986\n", + "After hill transform: 0.9387285846159479\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,215.09\n", + "Adstocked value: 91,215.43\n", + "Saturated value: 0.4177\n", + "Final response: 59696.2355\n", + "Raw spend: 91215.09221150176\n", + "After adstock: 91215.42554483509\n", + "After hill transform: 0.4177261540589989\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820148\n", + "After adstock: 107986.0985615348\n", + "After hill transform: 0.9837883468769099\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,164.68\n", + "Adstocked value: 92,164.86\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9745\n", + "Raw spend: 92164.67952881147\n", + "After adstock: 92164.8559993997\n", + "After hill transform: 0.9981268066778494\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.96\n", + "Adstocked value: 414,678.18\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1706\n", + "Raw spend: 414676.9598354978\n", + "After adstock: 414678.18205772\n", + "After hill transform: 0.9387271146665783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.63\n", + "Adstocked value: 91,218.96\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0265\n", + "Raw spend: 91218.63157543575\n", + "After adstock: 91218.96490876908\n", + "After hill transform: 0.4177316890794455\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820184\n", + "After adstock: 107986.09856153517\n", + "After hill transform: 0.98378834687691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,167.99\n", + "Adstocked value: 92,168.17\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9797\n", + "Raw spend: 92167.9948863575\n", + "After adstock: 92168.17135694574\n", + "After hill transform: 0.9981269933259821\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.96\n", + "Adstocked value: 414,678.18\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1706\n", + "Raw spend: 414676.9598354978\n", + "After adstock: 414678.18205772\n", + "After hill transform: 0.9387271146665783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.63\n", + "Adstocked value: 91,218.96\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0265\n", + "Raw spend: 91218.63157543575\n", + "After adstock: 91218.96490876908\n", + "After hill transform: 0.4177316890794455\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820184\n", + "After adstock: 107986.09856153517\n", + "After hill transform: 0.98378834687691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,167.99\n", + "Adstocked value: 92,168.17\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9797\n", + "Raw spend: 92167.9948863575\n", + "After adstock: 92168.17135694574\n", + "After hill transform: 0.9981269933259821\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.96\n", + "Adstocked value: 414,678.18\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1706\n", + "Raw spend: 414676.9598355127\n", + "After adstock: 414678.1820577349\n", + "After hill transform: 0.9387271146665846\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.63\n", + "Adstocked value: 91,218.96\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0265\n", + "Raw spend: 91218.63157543575\n", + "After adstock: 91218.96490876908\n", + "After hill transform: 0.4177316890794455\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820184\n", + "After adstock: 107986.09856153517\n", + "After hill transform: 0.98378834687691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,167.99\n", + "Adstocked value: 92,168.17\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9797\n", + "Raw spend: 92167.9948863575\n", + "After adstock: 92168.17135694574\n", + "After hill transform: 0.9981269933259821\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.96\n", + "Adstocked value: 414,678.18\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1706\n", + "Raw spend: 414676.9598354978\n", + "After adstock: 414678.18205772\n", + "After hill transform: 0.9387271146665783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.63\n", + "Adstocked value: 91,218.96\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0265\n", + "Raw spend: 91218.63157545065\n", + "After adstock: 91218.96490878398\n", + "After hill transform: 0.41773168907946884\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820184\n", + "After adstock: 107986.09856153517\n", + "After hill transform: 0.98378834687691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,167.99\n", + "Adstocked value: 92,168.17\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9797\n", + "Raw spend: 92167.9948863575\n", + "After adstock: 92168.17135694574\n", + "After hill transform: 0.9981269933259821\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.96\n", + "Adstocked value: 414,678.18\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1706\n", + "Raw spend: 414676.9598354978\n", + "After adstock: 414678.18205772\n", + "After hill transform: 0.9387271146665783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.63\n", + "Adstocked value: 91,218.96\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0265\n", + "Raw spend: 91218.63157543575\n", + "After adstock: 91218.96490876908\n", + "After hill transform: 0.4177316890794455\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522818694\n", + "After adstock: 107986.09856152027\n", + "After hill transform: 0.9837883468769042\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,167.99\n", + "Adstocked value: 92,168.17\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9797\n", + "Raw spend: 92167.9948863575\n", + "After adstock: 92168.17135694574\n", + "After hill transform: 0.9981269933259821\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.96\n", + "Adstocked value: 414,678.18\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1706\n", + "Raw spend: 414676.9598354978\n", + "After adstock: 414678.18205772\n", + "After hill transform: 0.9387271146665783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.63\n", + "Adstocked value: 91,218.96\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0265\n", + "Raw spend: 91218.63157543575\n", + "After adstock: 91218.96490876908\n", + "After hill transform: 0.4177316890794455\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820184\n", + "After adstock: 107986.09856153517\n", + "After hill transform: 0.98378834687691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,167.99\n", + "Adstocked value: 92,168.17\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9797\n", + "Raw spend: 92167.9948863724\n", + "After adstock: 92168.17135696064\n", + "After hill transform: 0.998126993325983\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.96\n", + "Adstocked value: 414,678.18\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1706\n", + "Raw spend: 414676.9598354978\n", + "After adstock: 414678.18205772\n", + "After hill transform: 0.9387271146665783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.63\n", + "Adstocked value: 91,218.96\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0265\n", + "Raw spend: 91218.63157543575\n", + "After adstock: 91218.96490876908\n", + "After hill transform: 0.4177316890794455\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820184\n", + "After adstock: 107986.09856153517\n", + "After hill transform: 0.98378834687691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,167.99\n", + "Adstocked value: 92,168.17\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9797\n", + "Raw spend: 92167.9948863575\n", + "After adstock: 92168.17135694574\n", + "After hill transform: 0.9981269933259821\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.96\n", + "Adstocked value: 414,678.18\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1706\n", + "Raw spend: 414676.9598355127\n", + "After adstock: 414678.1820577349\n", + "After hill transform: 0.9387271146665846\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.63\n", + "Adstocked value: 91,218.96\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0265\n", + "Raw spend: 91218.63157543575\n", + "After adstock: 91218.96490876908\n", + "After hill transform: 0.4177316890794455\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820184\n", + "After adstock: 107986.09856153517\n", + "After hill transform: 0.98378834687691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,167.99\n", + "Adstocked value: 92,168.17\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9797\n", + "Raw spend: 92167.9948863575\n", + "After adstock: 92168.17135694574\n", + "After hill transform: 0.9981269933259821\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.96\n", + "Adstocked value: 414,678.18\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1706\n", + "Raw spend: 414676.9598354978\n", + "After adstock: 414678.18205772\n", + "After hill transform: 0.9387271146665783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.63\n", + "Adstocked value: 91,218.96\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0265\n", + "Raw spend: 91218.63157545065\n", + "After adstock: 91218.96490878398\n", + "After hill transform: 0.41773168907946884\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820184\n", + "After adstock: 107986.09856153517\n", + "After hill transform: 0.98378834687691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,167.99\n", + "Adstocked value: 92,168.17\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9797\n", + "Raw spend: 92167.9948863575\n", + "After adstock: 92168.17135694574\n", + "After hill transform: 0.9981269933259821\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.96\n", + "Adstocked value: 414,678.18\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1706\n", + "Raw spend: 414676.9598354978\n", + "After adstock: 414678.18205772\n", + "After hill transform: 0.9387271146665783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.63\n", + "Adstocked value: 91,218.96\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0265\n", + "Raw spend: 91218.63157543575\n", + "After adstock: 91218.96490876908\n", + "After hill transform: 0.4177316890794455\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522818694\n", + "After adstock: 107986.09856152027\n", + "After hill transform: 0.9837883468769042\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,167.99\n", + "Adstocked value: 92,168.17\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9797\n", + "Raw spend: 92167.9948863575\n", + "After adstock: 92168.17135694574\n", + "After hill transform: 0.9981269933259821\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.96\n", + "Adstocked value: 414,678.18\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1706\n", + "Raw spend: 414676.9598354978\n", + "After adstock: 414678.18205772\n", + "After hill transform: 0.9387271146665783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.63\n", + "Adstocked value: 91,218.96\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0265\n", + "Raw spend: 91218.63157543575\n", + "After adstock: 91218.96490876908\n", + "After hill transform: 0.4177316890794455\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820184\n", + "After adstock: 107986.09856153517\n", + "After hill transform: 0.98378834687691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,167.99\n", + "Adstocked value: 92,168.17\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9797\n", + "Raw spend: 92167.9948863724\n", + "After adstock: 92168.17135696064\n", + "After hill transform: 0.998126993325983\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,680.42\n", + "Adstocked value: 414,681.64\n", + "Saturated value: 0.9387\n", + "Final response: 507041.9464\n", + "Raw spend: 414680.4152427705\n", + "After adstock: 414681.63746499276\n", + "After hill transform: 0.9387285508836427\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,215.17\n", + "Adstocked value: 91,215.51\n", + "Saturated value: 0.4177\n", + "Final response: 59696.2538\n", + "Raw spend: 91215.1739138879\n", + "After adstock: 91215.50724722123\n", + "After hill transform: 0.41772628183114396\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820188\n", + "After adstock: 107986.09856153521\n", + "After hill transform: 0.98378834687691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,164.78\n", + "Adstocked value: 92,164.96\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9746\n", + "Raw spend: 92164.78454509201\n", + "After adstock: 92164.96101568025\n", + "After hill transform: 0.9981268125904478\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,680.42\n", + "Adstocked value: 414,681.64\n", + "Saturated value: 0.9387\n", + "Final response: 507041.9464\n", + "Raw spend: 414680.4152427705\n", + "After adstock: 414681.63746499276\n", + "After hill transform: 0.9387285508836427\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,215.17\n", + "Adstocked value: 91,215.51\n", + "Saturated value: 0.4177\n", + "Final response: 59696.2538\n", + "Raw spend: 91215.1739138879\n", + "After adstock: 91215.50724722123\n", + "After hill transform: 0.41772628183114396\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820188\n", + "After adstock: 107986.09856153521\n", + "After hill transform: 0.98378834687691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,164.78\n", + "Adstocked value: 92,164.96\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9746\n", + "Raw spend: 92164.78454509201\n", + "After adstock: 92164.96101568025\n", + "After hill transform: 0.9981268125904478\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,678.56\n", + "Adstocked value: 414,679.79\n", + "Saturated value: 0.9387\n", + "Final response: 507041.5308\n", + "Raw spend: 414678.56395931676\n", + "After adstock: 414679.786181539\n", + "After hill transform: 0.9387277814153826\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,217.03\n", + "Adstocked value: 91,217.36\n", + "Saturated value: 0.4177\n", + "Final response: 59696.6678\n", + "Raw spend: 91217.02640510148\n", + "After adstock: 91217.35973843481\n", + "After hill transform: 0.4177291788641413\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820185\n", + "After adstock: 107986.09856153518\n", + "After hill transform: 0.98378834687691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,166.50\n", + "Adstocked value: 92,166.68\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9773\n", + "Raw spend: 92166.50453095663\n", + "After adstock: 92166.68100154487\n", + "After hill transform: 0.9981269094250212\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,678.56\n", + "Adstocked value: 414,679.79\n", + "Saturated value: 0.9387\n", + "Final response: 507041.5308\n", + "Raw spend: 414678.56395931676\n", + "After adstock: 414679.786181539\n", + "After hill transform: 0.9387277814153826\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,217.03\n", + "Adstocked value: 91,217.36\n", + "Saturated value: 0.4177\n", + "Final response: 59696.6678\n", + "Raw spend: 91217.02640510148\n", + "After adstock: 91217.35973843481\n", + "After hill transform: 0.4177291788641413\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820185\n", + "After adstock: 107986.09856153518\n", + "After hill transform: 0.98378834687691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,166.50\n", + "Adstocked value: 92,166.68\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9773\n", + "Raw spend: 92166.50453095663\n", + "After adstock: 92166.68100154487\n", + "After hill transform: 0.9981269094250212\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,677.70\n", + "Adstocked value: 414,678.93\n", + "Saturated value: 0.9387\n", + "Final response: 507041.3379\n", + "Raw spend: 414677.7048811915\n", + "After adstock: 414678.92710341373\n", + "After hill transform: 0.9387274243435416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,217.89\n", + "Adstocked value: 91,218.22\n", + "Saturated value: 0.4177\n", + "Final response: 59696.8599\n", + "Raw spend: 91217.88604368122\n", + "After adstock: 91218.21937701455\n", + "After hill transform: 0.4177305231986585\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820185\n", + "After adstock: 107986.09856153518\n", + "After hill transform: 0.98378834687691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,167.30\n", + "Adstocked value: 92,167.48\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9786\n", + "Raw spend: 92167.30268114217\n", + "After adstock: 92167.47915173041\n", + "After hill transform: 0.9981269543582729\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,677.70\n", + "Adstocked value: 414,678.93\n", + "Saturated value: 0.9387\n", + "Final response: 507041.3379\n", + "Raw spend: 414677.7048811915\n", + "After adstock: 414678.92710341373\n", + "After hill transform: 0.9387274243435416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,217.89\n", + "Adstocked value: 91,218.22\n", + "Saturated value: 0.4177\n", + "Final response: 59696.8599\n", + "Raw spend: 91217.88604368122\n", + "After adstock: 91218.21937701455\n", + "After hill transform: 0.4177305231986585\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820185\n", + "After adstock: 107986.09856153518\n", + "After hill transform: 0.98378834687691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,167.30\n", + "Adstocked value: 92,167.48\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9786\n", + "Raw spend: 92167.30268114217\n", + "After adstock: 92167.47915173041\n", + "After hill transform: 0.9981269543582729\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,677.31\n", + "Adstocked value: 414,678.53\n", + "Saturated value: 0.9387\n", + "Final response: 507041.2483\n", + "Raw spend: 414677.30595313665\n", + "After adstock: 414678.5281753589\n", + "After hill transform: 0.9387272585300318\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.29\n", + "Adstocked value: 91,218.62\n", + "Saturated value: 0.4177\n", + "Final response: 59696.9491\n", + "Raw spend: 91218.28523199301\n", + "After adstock: 91218.61856532634\n", + "After hill transform: 0.4177311474601719\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820184\n", + "After adstock: 107986.09856153517\n", + "After hill transform: 0.98378834687691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,167.67\n", + "Adstocked value: 92,167.85\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9792\n", + "Raw spend: 92167.67331623536\n", + "After adstock: 92167.8497868236\n", + "After hill transform: 0.9981269752233214\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,677.31\n", + "Adstocked value: 414,678.53\n", + "Saturated value: 0.9387\n", + "Final response: 507041.2483\n", + "Raw spend: 414677.30595313665\n", + "After adstock: 414678.5281753589\n", + "After hill transform: 0.9387272585300318\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.29\n", + "Adstocked value: 91,218.62\n", + "Saturated value: 0.4177\n", + "Final response: 59696.9491\n", + "Raw spend: 91218.28523199301\n", + "After adstock: 91218.61856532634\n", + "After hill transform: 0.4177311474601719\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820184\n", + "After adstock: 107986.09856153517\n", + "After hill transform: 0.98378834687691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,167.67\n", + "Adstocked value: 92,167.85\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9792\n", + "Raw spend: 92167.67331623536\n", + "After adstock: 92167.8497868236\n", + "After hill transform: 0.9981269752233214\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,677.12\n", + "Adstocked value: 414,678.34\n", + "Saturated value: 0.9387\n", + "Final response: 507041.2067\n", + "Raw spend: 414677.12064401835\n", + "After adstock: 414678.3428662406\n", + "After hill transform: 0.9387271815065348\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.47\n", + "Adstocked value: 91,218.80\n", + "Saturated value: 0.4177\n", + "Final response: 59696.9905\n", + "Raw spend: 91218.47066200523\n", + "After adstock: 91218.80399533856\n", + "After hill transform: 0.4177314374398169\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820184\n", + "After adstock: 107986.09856153517\n", + "After hill transform: 0.98378834687691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,167.85\n", + "Adstocked value: 92,168.02\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9794\n", + "Raw spend: 92167.84548277389\n", + "After adstock: 92168.02195336213\n", + "After hill transform: 0.9981269849153971\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,677.12\n", + "Adstocked value: 414,678.34\n", + "Saturated value: 0.9387\n", + "Final response: 507041.2067\n", + "Raw spend: 414677.12064401835\n", + "After adstock: 414678.3428662406\n", + "After hill transform: 0.9387271815065348\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.47\n", + "Adstocked value: 91,218.80\n", + "Saturated value: 0.4177\n", + "Final response: 59696.9905\n", + "Raw spend: 91218.47066200523\n", + "After adstock: 91218.80399533856\n", + "After hill transform: 0.4177314374398169\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820184\n", + "After adstock: 107986.09856153517\n", + "After hill transform: 0.98378834687691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,167.85\n", + "Adstocked value: 92,168.02\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9794\n", + "Raw spend: 92167.84548277389\n", + "After adstock: 92168.02195336213\n", + "After hill transform: 0.9981269849153971\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,677.03\n", + "Adstocked value: 414,678.26\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1874\n", + "Raw spend: 414677.0345517431\n", + "After adstock: 414678.2567739654\n", + "After hill transform: 0.9387271457223485\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.56\n", + "Adstocked value: 91,218.89\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0098\n", + "Raw spend: 91218.55681044623\n", + "After adstock: 91218.89014377956\n", + "After hill transform: 0.4177315721605152\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820184\n", + "After adstock: 107986.09856153517\n", + "After hill transform: 0.98378834687691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,167.93\n", + "Adstocked value: 92,168.10\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9796\n", + "Raw spend: 92167.92546917258\n", + "After adstock: 92168.10193976082\n", + "After hill transform: 0.9981269894181898\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,677.03\n", + "Adstocked value: 414,678.26\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1874\n", + "Raw spend: 414677.0345517431\n", + "After adstock: 414678.2567739654\n", + "After hill transform: 0.9387271457223485\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.56\n", + "Adstocked value: 91,218.89\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0098\n", + "Raw spend: 91218.55681044623\n", + "After adstock: 91218.89014377956\n", + "After hill transform: 0.4177315721605152\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820184\n", + "After adstock: 107986.09856153517\n", + "After hill transform: 0.98378834687691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,167.93\n", + "Adstocked value: 92,168.10\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9796\n", + "Raw spend: 92167.92546917258\n", + "After adstock: 92168.10193976082\n", + "After hill transform: 0.9981269894181898\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.99\n", + "Adstocked value: 414,678.22\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1784\n", + "Raw spend: 414676.9945515757\n", + "After adstock: 414678.21677379793\n", + "After hill transform: 0.9387271290963014\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.60\n", + "Adstocked value: 91,218.93\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0187\n", + "Raw spend: 91218.59683670937\n", + "After adstock: 91218.9301700427\n", + "After hill transform: 0.41773163475436703\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820184\n", + "After adstock: 107986.09856153517\n", + "After hill transform: 0.98378834687691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,167.96\n", + "Adstocked value: 92,168.14\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9796\n", + "Raw spend: 92167.96263242945\n", + "After adstock: 92168.13910301769\n", + "After hill transform: 0.998126991510271\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.99\n", + "Adstocked value: 414,678.22\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1784\n", + "Raw spend: 414676.9945515757\n", + "After adstock: 414678.21677379793\n", + "After hill transform: 0.9387271290963014\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.60\n", + "Adstocked value: 91,218.93\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0187\n", + "Raw spend: 91218.59683670937\n", + "After adstock: 91218.9301700427\n", + "After hill transform: 0.41773163475436703\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820184\n", + "After adstock: 107986.09856153517\n", + "After hill transform: 0.98378834687691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,167.96\n", + "Adstocked value: 92,168.14\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9796\n", + "Raw spend: 92167.96263242945\n", + "After adstock: 92168.13910301769\n", + "After hill transform: 0.998126991510271\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.98\n", + "Adstocked value: 414,678.20\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1742\n", + "Raw spend: 414676.9759661047\n", + "After adstock: 414678.19818832696\n", + "After hill transform: 0.9387271213712589\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.62\n", + "Adstocked value: 91,218.95\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0229\n", + "Raw spend: 91218.61543430538\n", + "After adstock: 91218.9487676387\n", + "After hill transform: 0.4177316638376423\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820184\n", + "After adstock: 107986.09856153517\n", + "After hill transform: 0.98378834687691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,167.98\n", + "Adstocked value: 92,168.16\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9797\n", + "Raw spend: 92167.97989977301\n", + "After adstock: 92168.15637036125\n", + "After hill transform: 0.9981269924823236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.98\n", + "Adstocked value: 414,678.20\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1742\n", + "Raw spend: 414676.9759661047\n", + "After adstock: 414678.19818832696\n", + "After hill transform: 0.9387271213712589\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.62\n", + "Adstocked value: 91,218.95\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0229\n", + "Raw spend: 91218.61543430538\n", + "After adstock: 91218.9487676387\n", + "After hill transform: 0.4177316638376423\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820184\n", + "After adstock: 107986.09856153517\n", + "After hill transform: 0.98378834687691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,167.98\n", + "Adstocked value: 92,168.16\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9797\n", + "Raw spend: 92167.97989977301\n", + "After adstock: 92168.15637036125\n", + "After hill transform: 0.9981269924823236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.97\n", + "Adstocked value: 414,678.19\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1723\n", + "Raw spend: 414676.9673305165\n", + "After adstock: 414678.18955273874\n", + "After hill transform: 0.9387271177818801\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.62\n", + "Adstocked value: 91,218.96\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0248\n", + "Raw spend: 91218.62407552736\n", + "After adstock: 91218.95740886069\n", + "After hill transform: 0.41773167735094824\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820184\n", + "After adstock: 107986.09856153517\n", + "After hill transform: 0.98378834687691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,167.99\n", + "Adstocked value: 92,168.16\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9797\n", + "Raw spend: 92167.98792290401\n", + "After adstock: 92168.16439349225\n", + "After hill transform: 0.9981269929339799\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.97\n", + "Adstocked value: 414,678.19\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1723\n", + "Raw spend: 414676.9673305165\n", + "After adstock: 414678.18955273874\n", + "After hill transform: 0.9387271177818801\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.62\n", + "Adstocked value: 91,218.96\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0248\n", + "Raw spend: 91218.62407552736\n", + "After adstock: 91218.95740886069\n", + "After hill transform: 0.41773167735094824\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820184\n", + "After adstock: 107986.09856153517\n", + "After hill transform: 0.98378834687691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,167.99\n", + "Adstocked value: 92,168.16\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9797\n", + "Raw spend: 92167.98792290401\n", + "After adstock: 92168.16439349225\n", + "After hill transform: 0.9981269929339799\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.96\n", + "Adstocked value: 414,678.19\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1714\n", + "Raw spend: 414676.9633180339\n", + "After adstock: 414678.18554025615\n", + "After hill transform: 0.9387271161140933\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.63\n", + "Adstocked value: 91,218.96\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0257\n", + "Raw spend: 91218.62809062764\n", + "After adstock: 91218.96142396097\n", + "After hill transform: 0.4177316836298374\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820184\n", + "After adstock: 107986.09856153517\n", + "After hill transform: 0.98378834687691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,167.99\n", + "Adstocked value: 92,168.17\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9797\n", + "Raw spend: 92167.99165081141\n", + "After adstock: 92168.16812139965\n", + "After hill transform: 0.9981269931438396\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.96\n", + "Adstocked value: 414,678.19\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1714\n", + "Raw spend: 414676.9633180339\n", + "After adstock: 414678.18554025615\n", + "After hill transform: 0.9387271161140933\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.63\n", + "Adstocked value: 91,218.96\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0257\n", + "Raw spend: 91218.62809062764\n", + "After adstock: 91218.96142396097\n", + "After hill transform: 0.4177316836298374\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820184\n", + "After adstock: 107986.09856153517\n", + "After hill transform: 0.98378834687691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,167.99\n", + "Adstocked value: 92,168.17\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9797\n", + "Raw spend: 92167.99165081141\n", + "After adstock: 92168.16812139965\n", + "After hill transform: 0.9981269931438396\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.96\n", + "Adstocked value: 414,678.18\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1710\n", + "Raw spend: 414676.9614536576\n", + "After adstock: 414678.18367587985\n", + "After hill transform: 0.938727115339166\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.63\n", + "Adstocked value: 91,218.96\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0261\n", + "Raw spend: 91218.62995622029\n", + "After adstock: 91218.96328955362\n", + "After hill transform: 0.4177316865472861\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820184\n", + "After adstock: 107986.09856153517\n", + "After hill transform: 0.98378834687691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,167.99\n", + "Adstocked value: 92,168.17\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9797\n", + "Raw spend: 92167.99338296159\n", + "After adstock: 92168.16985354983\n", + "After hill transform: 0.9981269932413496\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.96\n", + "Adstocked value: 414,678.18\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1710\n", + "Raw spend: 414676.9614536576\n", + "After adstock: 414678.18367587985\n", + "After hill transform: 0.938727115339166\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.63\n", + "Adstocked value: 91,218.96\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0261\n", + "Raw spend: 91218.62995622029\n", + "After adstock: 91218.96328955362\n", + "After hill transform: 0.4177316865472861\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820184\n", + "After adstock: 107986.09856153517\n", + "After hill transform: 0.98378834687691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,167.99\n", + "Adstocked value: 92,168.17\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9797\n", + "Raw spend: 92167.99338296159\n", + "After adstock: 92168.16985354983\n", + "After hill transform: 0.9981269932413496\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.96\n", + "Adstocked value: 414,678.18\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1710\n", + "Raw spend: 414676.9614536725\n", + "After adstock: 414678.18367589475\n", + "After hill transform: 0.9387271153391721\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.63\n", + "Adstocked value: 91,218.96\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0261\n", + "Raw spend: 91218.62995622029\n", + "After adstock: 91218.96328955362\n", + "After hill transform: 0.4177316865472861\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820184\n", + "After adstock: 107986.09856153517\n", + "After hill transform: 0.98378834687691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,167.99\n", + "Adstocked value: 92,168.17\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9797\n", + "Raw spend: 92167.99338296159\n", + "After adstock: 92168.16985354983\n", + "After hill transform: 0.9981269932413496\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.96\n", + "Adstocked value: 414,678.18\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1710\n", + "Raw spend: 414676.9614536576\n", + "After adstock: 414678.18367587985\n", + "After hill transform: 0.938727115339166\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.63\n", + "Adstocked value: 91,218.96\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0261\n", + "Raw spend: 91218.62995623519\n", + "After adstock: 91218.96328956852\n", + "After hill transform: 0.41773168654730936\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820184\n", + "After adstock: 107986.09856153517\n", + "After hill transform: 0.98378834687691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,167.99\n", + "Adstocked value: 92,168.17\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9797\n", + "Raw spend: 92167.99338296159\n", + "After adstock: 92168.16985354983\n", + "After hill transform: 0.9981269932413496\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.96\n", + "Adstocked value: 414,678.18\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1710\n", + "Raw spend: 414676.9614536576\n", + "After adstock: 414678.18367587985\n", + "After hill transform: 0.938727115339166\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.63\n", + "Adstocked value: 91,218.96\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0261\n", + "Raw spend: 91218.62995622029\n", + "After adstock: 91218.96328955362\n", + "After hill transform: 0.4177316865472861\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522818694\n", + "After adstock: 107986.09856152027\n", + "After hill transform: 0.9837883468769042\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,167.99\n", + "Adstocked value: 92,168.17\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9797\n", + "Raw spend: 92167.99338296159\n", + "After adstock: 92168.16985354983\n", + "After hill transform: 0.9981269932413496\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.96\n", + "Adstocked value: 414,678.18\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1710\n", + "Raw spend: 414676.9614536576\n", + "After adstock: 414678.18367587985\n", + "After hill transform: 0.938727115339166\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.63\n", + "Adstocked value: 91,218.96\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0261\n", + "Raw spend: 91218.62995622029\n", + "After adstock: 91218.96328955362\n", + "After hill transform: 0.4177316865472861\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820184\n", + "After adstock: 107986.09856153517\n", + "After hill transform: 0.98378834687691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,167.99\n", + "Adstocked value: 92,168.17\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9797\n", + "Raw spend: 92167.99338297649\n", + "After adstock: 92168.16985356473\n", + "After hill transform: 0.9981269932413505\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.96\n", + "Adstocked value: 414,678.18\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1710\n", + "Raw spend: 414676.9614536576\n", + "After adstock: 414678.18367587985\n", + "After hill transform: 0.938727115339166\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.63\n", + "Adstocked value: 91,218.96\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0261\n", + "Raw spend: 91218.62995622029\n", + "After adstock: 91218.96328955362\n", + "After hill transform: 0.4177316865472861\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820184\n", + "After adstock: 107986.09856153517\n", + "After hill transform: 0.98378834687691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,167.99\n", + "Adstocked value: 92,168.17\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9797\n", + "Raw spend: 92167.99338296159\n", + "After adstock: 92168.16985354983\n", + "After hill transform: 0.9981269932413496\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.96\n", + "Adstocked value: 414,678.18\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1710\n", + "Raw spend: 414676.9614536725\n", + "After adstock: 414678.18367589475\n", + "After hill transform: 0.9387271153391721\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.63\n", + "Adstocked value: 91,218.96\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0261\n", + "Raw spend: 91218.62995622029\n", + "After adstock: 91218.96328955362\n", + "After hill transform: 0.4177316865472861\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820184\n", + "After adstock: 107986.09856153517\n", + "After hill transform: 0.98378834687691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,167.99\n", + "Adstocked value: 92,168.17\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9797\n", + "Raw spend: 92167.99338296159\n", + "After adstock: 92168.16985354983\n", + "After hill transform: 0.9981269932413496\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.96\n", + "Adstocked value: 414,678.18\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1710\n", + "Raw spend: 414676.9614536576\n", + "After adstock: 414678.18367587985\n", + "After hill transform: 0.938727115339166\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.63\n", + "Adstocked value: 91,218.96\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0261\n", + "Raw spend: 91218.62995623519\n", + "After adstock: 91218.96328956852\n", + "After hill transform: 0.41773168654730936\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820184\n", + "After adstock: 107986.09856153517\n", + "After hill transform: 0.98378834687691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,167.99\n", + "Adstocked value: 92,168.17\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9797\n", + "Raw spend: 92167.99338296159\n", + "After adstock: 92168.16985354983\n", + "After hill transform: 0.9981269932413496\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.96\n", + "Adstocked value: 414,678.18\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1710\n", + "Raw spend: 414676.9614536576\n", + "After adstock: 414678.18367587985\n", + "After hill transform: 0.938727115339166\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.63\n", + "Adstocked value: 91,218.96\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0261\n", + "Raw spend: 91218.62995622029\n", + "After adstock: 91218.96328955362\n", + "After hill transform: 0.4177316865472861\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522818694\n", + "After adstock: 107986.09856152027\n", + "After hill transform: 0.9837883468769042\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,167.99\n", + "Adstocked value: 92,168.17\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9797\n", + "Raw spend: 92167.99338296159\n", + "After adstock: 92168.16985354983\n", + "After hill transform: 0.9981269932413496\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.96\n", + "Adstocked value: 414,678.18\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1710\n", + "Raw spend: 414676.9614536576\n", + "After adstock: 414678.18367587985\n", + "After hill transform: 0.938727115339166\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.63\n", + "Adstocked value: 91,218.96\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0261\n", + "Raw spend: 91218.62995622029\n", + "After adstock: 91218.96328955362\n", + "After hill transform: 0.4177316865472861\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820184\n", + "After adstock: 107986.09856153517\n", + "After hill transform: 0.98378834687691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,167.99\n", + "Adstocked value: 92,168.17\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9797\n", + "Raw spend: 92167.99338297649\n", + "After adstock: 92168.16985356473\n", + "After hill transform: 0.9981269932413505\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.96\n", + "Adstocked value: 414,678.18\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1709\n", + "Raw spend: 414676.96095805586\n", + "After adstock: 414678.1831802781\n", + "After hill transform: 0.9387271151331692\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.63\n", + "Adstocked value: 91,218.96\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0264\n", + "Raw spend: 91218.63091786498\n", + "After adstock: 91218.96425119831\n", + "After hill transform: 0.4177316880511241\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820194\n", + "After adstock: 107986.09856153527\n", + "After hill transform: 0.9837883468769101\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,168.02\n", + "Adstocked value: 92,168.20\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9797\n", + "Raw spend: 92168.02191371356\n", + "After adstock: 92168.1983843018\n", + "After hill transform: 0.9981269948474655\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.96\n", + "Adstocked value: 414,678.18\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1709\n", + "Raw spend: 414676.96095805586\n", + "After adstock: 414678.1831802781\n", + "After hill transform: 0.9387271151331692\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.63\n", + "Adstocked value: 91,218.96\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0264\n", + "Raw spend: 91218.63091786498\n", + "After adstock: 91218.96425119831\n", + "After hill transform: 0.4177316880511241\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820194\n", + "After adstock: 107986.09856153527\n", + "After hill transform: 0.9837883468769101\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,168.02\n", + "Adstocked value: 92,168.20\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9797\n", + "Raw spend: 92168.02191371356\n", + "After adstock: 92168.1983843018\n", + "After hill transform: 0.9981269948474655\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.96\n", + "Adstocked value: 414,678.18\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1709\n", + "Raw spend: 414676.96095807076\n", + "After adstock: 414678.183180293\n", + "After hill transform: 0.9387271151331754\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.63\n", + "Adstocked value: 91,218.96\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0264\n", + "Raw spend: 91218.63091786498\n", + "After adstock: 91218.96425119831\n", + "After hill transform: 0.4177316880511241\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820194\n", + "After adstock: 107986.09856153527\n", + "After hill transform: 0.9837883468769101\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,168.02\n", + "Adstocked value: 92,168.20\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9797\n", + "Raw spend: 92168.02191371356\n", + "After adstock: 92168.1983843018\n", + "After hill transform: 0.9981269948474655\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.96\n", + "Adstocked value: 414,678.18\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1709\n", + "Raw spend: 414676.96095805586\n", + "After adstock: 414678.1831802781\n", + "After hill transform: 0.9387271151331692\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.63\n", + "Adstocked value: 91,218.96\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0264\n", + "Raw spend: 91218.63091787988\n", + "After adstock: 91218.96425121321\n", + "After hill transform: 0.41773168805114735\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820194\n", + "After adstock: 107986.09856153527\n", + "After hill transform: 0.9837883468769101\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,168.02\n", + "Adstocked value: 92,168.20\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9797\n", + "Raw spend: 92168.02191371356\n", + "After adstock: 92168.1983843018\n", + "After hill transform: 0.9981269948474655\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.96\n", + "Adstocked value: 414,678.18\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1709\n", + "Raw spend: 414676.96095805586\n", + "After adstock: 414678.1831802781\n", + "After hill transform: 0.9387271151331692\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.63\n", + "Adstocked value: 91,218.96\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0264\n", + "Raw spend: 91218.63091786498\n", + "After adstock: 91218.96425119831\n", + "After hill transform: 0.4177316880511241\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522818704\n", + "After adstock: 107986.09856152037\n", + "After hill transform: 0.9837883468769042\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,168.02\n", + "Adstocked value: 92,168.20\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9797\n", + "Raw spend: 92168.02191371356\n", + "After adstock: 92168.1983843018\n", + "After hill transform: 0.9981269948474655\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.96\n", + "Adstocked value: 414,678.18\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1709\n", + "Raw spend: 414676.96095805586\n", + "After adstock: 414678.1831802781\n", + "After hill transform: 0.9387271151331692\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.63\n", + "Adstocked value: 91,218.96\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0264\n", + "Raw spend: 91218.63091786498\n", + "After adstock: 91218.96425119831\n", + "After hill transform: 0.4177316880511241\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820194\n", + "After adstock: 107986.09856153527\n", + "After hill transform: 0.9837883468769101\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,168.02\n", + "Adstocked value: 92,168.20\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9797\n", + "Raw spend: 92168.02191372846\n", + "After adstock: 92168.1983843167\n", + "After hill transform: 0.9981269948474663\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.96\n", + "Adstocked value: 414,678.18\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1709\n", + "Raw spend: 414676.96095805586\n", + "After adstock: 414678.1831802781\n", + "After hill transform: 0.9387271151331692\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.63\n", + "Adstocked value: 91,218.96\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0264\n", + "Raw spend: 91218.63091786498\n", + "After adstock: 91218.96425119831\n", + "After hill transform: 0.4177316880511241\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820194\n", + "After adstock: 107986.09856153527\n", + "After hill transform: 0.9837883468769101\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,168.02\n", + "Adstocked value: 92,168.20\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9797\n", + "Raw spend: 92168.02191371356\n", + "After adstock: 92168.1983843018\n", + "After hill transform: 0.9981269948474655\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.96\n", + "Adstocked value: 414,678.18\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1709\n", + "Raw spend: 414676.96095807076\n", + "After adstock: 414678.183180293\n", + "After hill transform: 0.9387271151331754\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.63\n", + "Adstocked value: 91,218.96\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0264\n", + "Raw spend: 91218.63091786498\n", + "After adstock: 91218.96425119831\n", + "After hill transform: 0.4177316880511241\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820194\n", + "After adstock: 107986.09856153527\n", + "After hill transform: 0.9837883468769101\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,168.02\n", + "Adstocked value: 92,168.20\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9797\n", + "Raw spend: 92168.02191371356\n", + "After adstock: 92168.1983843018\n", + "After hill transform: 0.9981269948474655\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.96\n", + "Adstocked value: 414,678.18\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1709\n", + "Raw spend: 414676.96095805586\n", + "After adstock: 414678.1831802781\n", + "After hill transform: 0.9387271151331692\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.63\n", + "Adstocked value: 91,218.96\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0264\n", + "Raw spend: 91218.63091787988\n", + "After adstock: 91218.96425121321\n", + "After hill transform: 0.41773168805114735\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820194\n", + "After adstock: 107986.09856153527\n", + "After hill transform: 0.9837883468769101\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,168.02\n", + "Adstocked value: 92,168.20\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9797\n", + "Raw spend: 92168.02191371356\n", + "After adstock: 92168.1983843018\n", + "After hill transform: 0.9981269948474655\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.96\n", + "Adstocked value: 414,678.18\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1709\n", + "Raw spend: 414676.96095805586\n", + "After adstock: 414678.1831802781\n", + "After hill transform: 0.9387271151331692\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.63\n", + "Adstocked value: 91,218.96\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0264\n", + "Raw spend: 91218.63091786498\n", + "After adstock: 91218.96425119831\n", + "After hill transform: 0.4177316880511241\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522818704\n", + "After adstock: 107986.09856152037\n", + "After hill transform: 0.9837883468769042\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,168.02\n", + "Adstocked value: 92,168.20\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9797\n", + "Raw spend: 92168.02191371356\n", + "After adstock: 92168.1983843018\n", + "After hill transform: 0.9981269948474655\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.96\n", + "Adstocked value: 414,678.18\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1709\n", + "Raw spend: 414676.96095805586\n", + "After adstock: 414678.1831802781\n", + "After hill transform: 0.9387271151331692\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.63\n", + "Adstocked value: 91,218.96\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0264\n", + "Raw spend: 91218.63091786498\n", + "After adstock: 91218.96425119831\n", + "After hill transform: 0.4177316880511241\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820194\n", + "After adstock: 107986.09856153527\n", + "After hill transform: 0.9837883468769101\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,168.02\n", + "Adstocked value: 92,168.20\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9797\n", + "Raw spend: 92168.02191372846\n", + "After adstock: 92168.1983843167\n", + "After hill transform: 0.9981269948474663\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.96\n", + "Adstocked value: 414,678.18\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1703\n", + "Raw spend: 414676.95848004706\n", + "After adstock: 414678.1807022693\n", + "After hill transform: 0.9387271141031858\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.64\n", + "Adstocked value: 91,218.97\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0274\n", + "Raw spend: 91218.63572608843\n", + "After adstock: 91218.96905942175\n", + "After hill transform: 0.4177316955703136\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820299\n", + "After adstock: 107986.09856153632\n", + "After hill transform: 0.9837883468769104\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,168.16\n", + "Adstocked value: 92,168.34\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9799\n", + "Raw spend: 92168.16456747334\n", + "After adstock: 92168.34103806158\n", + "After hill transform: 0.9981270028780165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.96\n", + "Adstocked value: 414,678.18\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1703\n", + "Raw spend: 414676.95848004706\n", + "After adstock: 414678.1807022693\n", + "After hill transform: 0.9387271141031858\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.64\n", + "Adstocked value: 91,218.97\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0274\n", + "Raw spend: 91218.63572608843\n", + "After adstock: 91218.96905942175\n", + "After hill transform: 0.4177316955703136\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820299\n", + "After adstock: 107986.09856153632\n", + "After hill transform: 0.9837883468769104\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,168.16\n", + "Adstocked value: 92,168.34\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9799\n", + "Raw spend: 92168.16456747334\n", + "After adstock: 92168.34103806158\n", + "After hill transform: 0.9981270028780165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.96\n", + "Adstocked value: 414,678.18\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1703\n", + "Raw spend: 414676.95848006196\n", + "After adstock: 414678.1807022842\n", + "After hill transform: 0.9387271141031919\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.64\n", + "Adstocked value: 91,218.97\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0274\n", + "Raw spend: 91218.63572608843\n", + "After adstock: 91218.96905942175\n", + "After hill transform: 0.4177316955703136\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820299\n", + "After adstock: 107986.09856153632\n", + "After hill transform: 0.9837883468769104\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,168.16\n", + "Adstocked value: 92,168.34\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9799\n", + "Raw spend: 92168.16456747334\n", + "After adstock: 92168.34103806158\n", + "After hill transform: 0.9981270028780165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.96\n", + "Adstocked value: 414,678.18\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1703\n", + "Raw spend: 414676.95848004706\n", + "After adstock: 414678.1807022693\n", + "After hill transform: 0.9387271141031858\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.64\n", + "Adstocked value: 91,218.97\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0274\n", + "Raw spend: 91218.63572610333\n", + "After adstock: 91218.96905943665\n", + "After hill transform: 0.41773169557033685\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820299\n", + "After adstock: 107986.09856153632\n", + "After hill transform: 0.9837883468769104\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,168.16\n", + "Adstocked value: 92,168.34\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9799\n", + "Raw spend: 92168.16456747334\n", + "After adstock: 92168.34103806158\n", + "After hill transform: 0.9981270028780165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.96\n", + "Adstocked value: 414,678.18\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1703\n", + "Raw spend: 414676.95848004706\n", + "After adstock: 414678.1807022693\n", + "After hill transform: 0.9387271141031858\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.64\n", + "Adstocked value: 91,218.97\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0274\n", + "Raw spend: 91218.63572608843\n", + "After adstock: 91218.96905942175\n", + "After hill transform: 0.4177316955703136\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522818809\n", + "After adstock: 107986.09856152142\n", + "After hill transform: 0.9837883468769046\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,168.16\n", + "Adstocked value: 92,168.34\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9799\n", + "Raw spend: 92168.16456747334\n", + "After adstock: 92168.34103806158\n", + "After hill transform: 0.9981270028780165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.96\n", + "Adstocked value: 414,678.18\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1703\n", + "Raw spend: 414676.95848004706\n", + "After adstock: 414678.1807022693\n", + "After hill transform: 0.9387271141031858\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.64\n", + "Adstocked value: 91,218.97\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0274\n", + "Raw spend: 91218.63572608843\n", + "After adstock: 91218.96905942175\n", + "After hill transform: 0.4177316955703136\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820299\n", + "After adstock: 107986.09856153632\n", + "After hill transform: 0.9837883468769104\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,168.16\n", + "Adstocked value: 92,168.34\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9799\n", + "Raw spend: 92168.16456748825\n", + "After adstock: 92168.34103807648\n", + "After hill transform: 0.9981270028780174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.96\n", + "Adstocked value: 414,678.18\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1703\n", + "Raw spend: 414676.95848004706\n", + "After adstock: 414678.1807022693\n", + "After hill transform: 0.9387271141031858\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.64\n", + "Adstocked value: 91,218.97\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0274\n", + "Raw spend: 91218.63572608843\n", + "After adstock: 91218.96905942175\n", + "After hill transform: 0.4177316955703136\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820299\n", + "After adstock: 107986.09856153632\n", + "After hill transform: 0.9837883468769104\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,168.16\n", + "Adstocked value: 92,168.34\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9799\n", + "Raw spend: 92168.16456747334\n", + "After adstock: 92168.34103806158\n", + "After hill transform: 0.9981270028780165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.96\n", + "Adstocked value: 414,678.18\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1703\n", + "Raw spend: 414676.95848006196\n", + "After adstock: 414678.1807022842\n", + "After hill transform: 0.9387271141031919\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.64\n", + "Adstocked value: 91,218.97\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0274\n", + "Raw spend: 91218.63572608843\n", + "After adstock: 91218.96905942175\n", + "After hill transform: 0.4177316955703136\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820299\n", + "After adstock: 107986.09856153632\n", + "After hill transform: 0.9837883468769104\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,168.16\n", + "Adstocked value: 92,168.34\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9799\n", + "Raw spend: 92168.16456747334\n", + "After adstock: 92168.34103806158\n", + "After hill transform: 0.9981270028780165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.96\n", + "Adstocked value: 414,678.18\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1703\n", + "Raw spend: 414676.95848004706\n", + "After adstock: 414678.1807022693\n", + "After hill transform: 0.9387271141031858\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.64\n", + "Adstocked value: 91,218.97\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0274\n", + "Raw spend: 91218.63572610333\n", + "After adstock: 91218.96905943665\n", + "After hill transform: 0.41773169557033685\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820299\n", + "After adstock: 107986.09856153632\n", + "After hill transform: 0.9837883468769104\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,168.16\n", + "Adstocked value: 92,168.34\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9799\n", + "Raw spend: 92168.16456747334\n", + "After adstock: 92168.34103806158\n", + "After hill transform: 0.9981270028780165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.96\n", + "Adstocked value: 414,678.18\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1703\n", + "Raw spend: 414676.95848004706\n", + "After adstock: 414678.1807022693\n", + "After hill transform: 0.9387271141031858\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.64\n", + "Adstocked value: 91,218.97\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0274\n", + "Raw spend: 91218.63572608843\n", + "After adstock: 91218.96905942175\n", + "After hill transform: 0.4177316955703136\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522818809\n", + "After adstock: 107986.09856152142\n", + "After hill transform: 0.9837883468769046\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,168.16\n", + "Adstocked value: 92,168.34\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9799\n", + "Raw spend: 92168.16456747334\n", + "After adstock: 92168.34103806158\n", + "After hill transform: 0.9981270028780165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.96\n", + "Adstocked value: 414,678.18\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1703\n", + "Raw spend: 414676.95848004706\n", + "After adstock: 414678.1807022693\n", + "After hill transform: 0.9387271141031858\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.64\n", + "Adstocked value: 91,218.97\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0274\n", + "Raw spend: 91218.63572608843\n", + "After adstock: 91218.96905942175\n", + "After hill transform: 0.4177316955703136\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820299\n", + "After adstock: 107986.09856153632\n", + "After hill transform: 0.9837883468769104\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,168.16\n", + "Adstocked value: 92,168.34\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9799\n", + "Raw spend: 92168.16456748825\n", + "After adstock: 92168.34103807648\n", + "After hill transform: 0.9981270028780174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.95\n", + "Adstocked value: 414,678.17\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1675\n", + "Raw spend: 414676.9460900032\n", + "After adstock: 414678.16831222543\n", + "After hill transform: 0.9387271089532683\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.66\n", + "Adstocked value: 91,218.99\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0328\n", + "Raw spend: 91218.65976720565\n", + "After adstock: 91218.99310053898\n", + "After hill transform: 0.4177317331662557\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820094\n", + "After adstock: 107986.09856153427\n", + "After hill transform: 0.9837883468769096\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,168.88\n", + "Adstocked value: 92,169.05\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9811\n", + "Raw spend: 92168.87783627243\n", + "After adstock: 92169.05430686066\n", + "After hill transform: 0.9981270430300697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.95\n", + "Adstocked value: 414,678.17\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1675\n", + "Raw spend: 414676.9460900032\n", + "After adstock: 414678.16831222543\n", + "After hill transform: 0.9387271089532683\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.66\n", + "Adstocked value: 91,218.99\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0328\n", + "Raw spend: 91218.65976720565\n", + "After adstock: 91218.99310053898\n", + "After hill transform: 0.4177317331662557\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820094\n", + "After adstock: 107986.09856153427\n", + "After hill transform: 0.9837883468769096\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,168.88\n", + "Adstocked value: 92,169.05\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9811\n", + "Raw spend: 92168.87783627243\n", + "After adstock: 92169.05430686066\n", + "After hill transform: 0.9981270430300697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.95\n", + "Adstocked value: 414,678.17\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1675\n", + "Raw spend: 414676.9460900181\n", + "After adstock: 414678.16831224033\n", + "After hill transform: 0.9387271089532744\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.66\n", + "Adstocked value: 91,218.99\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0328\n", + "Raw spend: 91218.65976720565\n", + "After adstock: 91218.99310053898\n", + "After hill transform: 0.4177317331662557\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820094\n", + "After adstock: 107986.09856153427\n", + "After hill transform: 0.9837883468769096\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,168.88\n", + "Adstocked value: 92,169.05\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9811\n", + "Raw spend: 92168.87783627243\n", + "After adstock: 92169.05430686066\n", + "After hill transform: 0.9981270430300697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.95\n", + "Adstocked value: 414,678.17\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1675\n", + "Raw spend: 414676.9460900032\n", + "After adstock: 414678.16831222543\n", + "After hill transform: 0.9387271089532683\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.66\n", + "Adstocked value: 91,218.99\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0328\n", + "Raw spend: 91218.65976722055\n", + "After adstock: 91218.99310055388\n", + "After hill transform: 0.41773173316627904\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820094\n", + "After adstock: 107986.09856153427\n", + "After hill transform: 0.9837883468769096\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,168.88\n", + "Adstocked value: 92,169.05\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9811\n", + "Raw spend: 92168.87783627243\n", + "After adstock: 92169.05430686066\n", + "After hill transform: 0.9981270430300697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.95\n", + "Adstocked value: 414,678.17\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1675\n", + "Raw spend: 414676.9460900032\n", + "After adstock: 414678.16831222543\n", + "After hill transform: 0.9387271089532683\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.66\n", + "Adstocked value: 91,218.99\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0328\n", + "Raw spend: 91218.65976720565\n", + "After adstock: 91218.99310053898\n", + "After hill transform: 0.4177317331662557\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522818604\n", + "After adstock: 107986.09856151936\n", + "After hill transform: 0.9837883468769039\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,168.88\n", + "Adstocked value: 92,169.05\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9811\n", + "Raw spend: 92168.87783627243\n", + "After adstock: 92169.05430686066\n", + "After hill transform: 0.9981270430300697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.95\n", + "Adstocked value: 414,678.17\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1675\n", + "Raw spend: 414676.9460900032\n", + "After adstock: 414678.16831222543\n", + "After hill transform: 0.9387271089532683\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.66\n", + "Adstocked value: 91,218.99\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0328\n", + "Raw spend: 91218.65976720565\n", + "After adstock: 91218.99310053898\n", + "After hill transform: 0.4177317331662557\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820094\n", + "After adstock: 107986.09856153427\n", + "After hill transform: 0.9837883468769096\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,168.88\n", + "Adstocked value: 92,169.05\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9811\n", + "Raw spend: 92168.87783628733\n", + "After adstock: 92169.05430687557\n", + "After hill transform: 0.9981270430300706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.95\n", + "Adstocked value: 414,678.17\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1675\n", + "Raw spend: 414676.9460900032\n", + "After adstock: 414678.16831222543\n", + "After hill transform: 0.9387271089532683\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.66\n", + "Adstocked value: 91,218.99\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0328\n", + "Raw spend: 91218.65976720565\n", + "After adstock: 91218.99310053898\n", + "After hill transform: 0.4177317331662557\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820094\n", + "After adstock: 107986.09856153427\n", + "After hill transform: 0.9837883468769096\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,168.88\n", + "Adstocked value: 92,169.05\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9811\n", + "Raw spend: 92168.87783627243\n", + "After adstock: 92169.05430686066\n", + "After hill transform: 0.9981270430300697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.95\n", + "Adstocked value: 414,678.17\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1675\n", + "Raw spend: 414676.9460900181\n", + "After adstock: 414678.16831224033\n", + "After hill transform: 0.9387271089532744\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.66\n", + "Adstocked value: 91,218.99\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0328\n", + "Raw spend: 91218.65976720565\n", + "After adstock: 91218.99310053898\n", + "After hill transform: 0.4177317331662557\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820094\n", + "After adstock: 107986.09856153427\n", + "After hill transform: 0.9837883468769096\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,168.88\n", + "Adstocked value: 92,169.05\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9811\n", + "Raw spend: 92168.87783627243\n", + "After adstock: 92169.05430686066\n", + "After hill transform: 0.9981270430300697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.95\n", + "Adstocked value: 414,678.17\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1675\n", + "Raw spend: 414676.9460900032\n", + "After adstock: 414678.16831222543\n", + "After hill transform: 0.9387271089532683\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.66\n", + "Adstocked value: 91,218.99\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0328\n", + "Raw spend: 91218.65976722055\n", + "After adstock: 91218.99310055388\n", + "After hill transform: 0.41773173316627904\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820094\n", + "After adstock: 107986.09856153427\n", + "After hill transform: 0.9837883468769096\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,168.88\n", + "Adstocked value: 92,169.05\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9811\n", + "Raw spend: 92168.87783627243\n", + "After adstock: 92169.05430686066\n", + "After hill transform: 0.9981270430300697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.95\n", + "Adstocked value: 414,678.17\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1675\n", + "Raw spend: 414676.9460900032\n", + "After adstock: 414678.16831222543\n", + "After hill transform: 0.9387271089532683\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.66\n", + "Adstocked value: 91,218.99\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0328\n", + "Raw spend: 91218.65976720565\n", + "After adstock: 91218.99310053898\n", + "After hill transform: 0.4177317331662557\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522818604\n", + "After adstock: 107986.09856151936\n", + "After hill transform: 0.9837883468769039\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,168.88\n", + "Adstocked value: 92,169.05\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9811\n", + "Raw spend: 92168.87783627243\n", + "After adstock: 92169.05430686066\n", + "After hill transform: 0.9981270430300697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.95\n", + "Adstocked value: 414,678.17\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1675\n", + "Raw spend: 414676.9460900032\n", + "After adstock: 414678.16831222543\n", + "After hill transform: 0.9387271089532683\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.66\n", + "Adstocked value: 91,218.99\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0328\n", + "Raw spend: 91218.65976720565\n", + "After adstock: 91218.99310053898\n", + "After hill transform: 0.4177317331662557\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820094\n", + "After adstock: 107986.09856153427\n", + "After hill transform: 0.9837883468769096\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,168.88\n", + "Adstocked value: 92,169.05\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9811\n", + "Raw spend: 92168.87783628733\n", + "After adstock: 92169.05430687557\n", + "After hill transform: 0.9981270430300706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.87\n", + "Adstocked value: 414,678.09\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1505\n", + "Raw spend: 414676.8703452678\n", + "After adstock: 414678.09256749006\n", + "After hill transform: 0.9387270774699821\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.80\n", + "Adstocked value: 91,219.13\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0640\n", + "Raw spend: 91218.79913612023\n", + "After adstock: 91219.13246945356\n", + "After hill transform: 0.4177319511137561\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,172.78\n", + "Adstocked value: 92,172.96\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9872\n", + "Raw spend: 92172.7800482434\n", + "After adstock: 92172.95651883163\n", + "After hill transform: 0.998127262676652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.87\n", + "Adstocked value: 414,678.09\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1505\n", + "Raw spend: 414676.8703452678\n", + "After adstock: 414678.09256749006\n", + "After hill transform: 0.9387270774699821\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.80\n", + "Adstocked value: 91,219.13\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0640\n", + "Raw spend: 91218.79913612023\n", + "After adstock: 91219.13246945356\n", + "After hill transform: 0.4177319511137561\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,172.78\n", + "Adstocked value: 92,172.96\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9872\n", + "Raw spend: 92172.7800482434\n", + "After adstock: 92172.95651883163\n", + "After hill transform: 0.998127262676652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.87\n", + "Adstocked value: 414,678.09\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1505\n", + "Raw spend: 414676.8703452827\n", + "After adstock: 414678.09256750497\n", + "After hill transform: 0.9387270774699883\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.80\n", + "Adstocked value: 91,219.13\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0640\n", + "Raw spend: 91218.79913612023\n", + "After adstock: 91219.13246945356\n", + "After hill transform: 0.4177319511137561\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,172.78\n", + "Adstocked value: 92,172.96\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9872\n", + "Raw spend: 92172.7800482434\n", + "After adstock: 92172.95651883163\n", + "After hill transform: 0.998127262676652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.87\n", + "Adstocked value: 414,678.09\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1505\n", + "Raw spend: 414676.8703452678\n", + "After adstock: 414678.09256749006\n", + "After hill transform: 0.9387270774699821\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.80\n", + "Adstocked value: 91,219.13\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0640\n", + "Raw spend: 91218.79913613513\n", + "After adstock: 91219.13246946846\n", + "After hill transform: 0.41773195111377937\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,172.78\n", + "Adstocked value: 92,172.96\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9872\n", + "Raw spend: 92172.7800482434\n", + "After adstock: 92172.95651883163\n", + "After hill transform: 0.998127262676652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.87\n", + "Adstocked value: 414,678.09\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1505\n", + "Raw spend: 414676.8703452678\n", + "After adstock: 414678.09256749006\n", + "After hill transform: 0.9387270774699821\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.80\n", + "Adstocked value: 91,219.13\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0640\n", + "Raw spend: 91218.79913612023\n", + "After adstock: 91219.13246945356\n", + "After hill transform: 0.4177319511137561\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,172.78\n", + "Adstocked value: 92,172.96\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9872\n", + "Raw spend: 92172.7800482434\n", + "After adstock: 92172.95651883163\n", + "After hill transform: 0.998127262676652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.87\n", + "Adstocked value: 414,678.09\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1505\n", + "Raw spend: 414676.8703452678\n", + "After adstock: 414678.09256749006\n", + "After hill transform: 0.9387270774699821\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.80\n", + "Adstocked value: 91,219.13\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0640\n", + "Raw spend: 91218.79913612023\n", + "After adstock: 91219.13246945356\n", + "After hill transform: 0.4177319511137561\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,172.78\n", + "Adstocked value: 92,172.96\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9872\n", + "Raw spend: 92172.7800482583\n", + "After adstock: 92172.95651884653\n", + "After hill transform: 0.9981272626766529\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.87\n", + "Adstocked value: 414,678.09\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1505\n", + "Raw spend: 414676.8703452678\n", + "After adstock: 414678.09256749006\n", + "After hill transform: 0.9387270774699821\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.80\n", + "Adstocked value: 91,219.13\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0640\n", + "Raw spend: 91218.79913612023\n", + "After adstock: 91219.13246945356\n", + "After hill transform: 0.4177319511137561\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,172.78\n", + "Adstocked value: 92,172.96\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9872\n", + "Raw spend: 92172.7800482434\n", + "After adstock: 92172.95651883163\n", + "After hill transform: 0.998127262676652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.87\n", + "Adstocked value: 414,678.09\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1505\n", + "Raw spend: 414676.8703452827\n", + "After adstock: 414678.09256750497\n", + "After hill transform: 0.9387270774699883\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.80\n", + "Adstocked value: 91,219.13\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0640\n", + "Raw spend: 91218.79913612023\n", + "After adstock: 91219.13246945356\n", + "After hill transform: 0.4177319511137561\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,172.78\n", + "Adstocked value: 92,172.96\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9872\n", + "Raw spend: 92172.7800482434\n", + "After adstock: 92172.95651883163\n", + "After hill transform: 0.998127262676652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.87\n", + "Adstocked value: 414,678.09\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1505\n", + "Raw spend: 414676.8703452678\n", + "After adstock: 414678.09256749006\n", + "After hill transform: 0.9387270774699821\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.80\n", + "Adstocked value: 91,219.13\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0640\n", + "Raw spend: 91218.79913613513\n", + "After adstock: 91219.13246946846\n", + "After hill transform: 0.41773195111377937\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,172.78\n", + "Adstocked value: 92,172.96\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9872\n", + "Raw spend: 92172.7800482434\n", + "After adstock: 92172.95651883163\n", + "After hill transform: 0.998127262676652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.87\n", + "Adstocked value: 414,678.09\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1505\n", + "Raw spend: 414676.8703452678\n", + "After adstock: 414678.09256749006\n", + "After hill transform: 0.9387270774699821\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.80\n", + "Adstocked value: 91,219.13\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0640\n", + "Raw spend: 91218.79913612023\n", + "After adstock: 91219.13246945356\n", + "After hill transform: 0.4177319511137561\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,172.78\n", + "Adstocked value: 92,172.96\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9872\n", + "Raw spend: 92172.7800482434\n", + "After adstock: 92172.95651883163\n", + "After hill transform: 0.998127262676652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,676.87\n", + "Adstocked value: 414,678.09\n", + "Saturated value: 0.9387\n", + "Final response: 507041.1505\n", + "Raw spend: 414676.8703452678\n", + "After adstock: 414678.09256749006\n", + "After hill transform: 0.9387270774699821\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,218.80\n", + "Adstocked value: 91,219.13\n", + "Saturated value: 0.4177\n", + "Final response: 59697.0640\n", + "Raw spend: 91218.79913612023\n", + "After adstock: 91219.13246945356\n", + "After hill transform: 0.4177319511137561\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,172.78\n", + "Adstocked value: 92,172.96\n", + "Saturated value: 0.9981\n", + "Final response: 27929.9872\n", + "Raw spend: 92172.7800482583\n", + "After adstock: 92172.95651884653\n", + "After hill transform: 0.9981272626766529\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,672.31\n", + "Adstocked value: 414,673.53\n", + "Saturated value: 0.9387\n", + "Final response: 507040.1273\n", + "Raw spend: 414672.31268385344\n", + "After adstock: 414673.5349060757\n", + "After hill transform: 0.938725183040397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,227.20\n", + "Adstocked value: 91,227.53\n", + "Saturated value: 0.4177\n", + "Final response: 59698.9411\n", + "Raw spend: 91227.19924472811\n", + "After adstock: 91227.53257806144\n", + "After hill transform: 0.41774508679224415\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,473.66\n", + "Adstocked value: 92,473.84\n", + "Saturated value: 0.9981\n", + "Final response: 27930.4582\n", + "Raw spend: 92473.66169696595\n", + "After adstock: 92473.83816755419\n", + "After hill transform: 0.9981440937391686\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,672.31\n", + "Adstocked value: 414,673.53\n", + "Saturated value: 0.9387\n", + "Final response: 507040.1273\n", + "Raw spend: 414672.31268385344\n", + "After adstock: 414673.5349060757\n", + "After hill transform: 0.938725183040397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,227.20\n", + "Adstocked value: 91,227.53\n", + "Saturated value: 0.4177\n", + "Final response: 59698.9411\n", + "Raw spend: 91227.19924472811\n", + "After adstock: 91227.53257806144\n", + "After hill transform: 0.41774508679224415\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,473.66\n", + "Adstocked value: 92,473.84\n", + "Saturated value: 0.9981\n", + "Final response: 27930.4582\n", + "Raw spend: 92473.66169696595\n", + "After adstock: 92473.83816755419\n", + "After hill transform: 0.9981440937391686\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,672.31\n", + "Adstocked value: 414,673.53\n", + "Saturated value: 0.9387\n", + "Final response: 507040.1273\n", + "Raw spend: 414672.31268386834\n", + "After adstock: 414673.5349060906\n", + "After hill transform: 0.9387251830404031\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,227.20\n", + "Adstocked value: 91,227.53\n", + "Saturated value: 0.4177\n", + "Final response: 59698.9411\n", + "Raw spend: 91227.19924472811\n", + "After adstock: 91227.53257806144\n", + "After hill transform: 0.41774508679224415\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,473.66\n", + "Adstocked value: 92,473.84\n", + "Saturated value: 0.9981\n", + "Final response: 27930.4582\n", + "Raw spend: 92473.66169696595\n", + "After adstock: 92473.83816755419\n", + "After hill transform: 0.9981440937391686\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,672.31\n", + "Adstocked value: 414,673.53\n", + "Saturated value: 0.9387\n", + "Final response: 507040.1273\n", + "Raw spend: 414672.31268385344\n", + "After adstock: 414673.5349060757\n", + "After hill transform: 0.938725183040397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,227.20\n", + "Adstocked value: 91,227.53\n", + "Saturated value: 0.4177\n", + "Final response: 59698.9411\n", + "Raw spend: 91227.19924474301\n", + "After adstock: 91227.53257807634\n", + "After hill transform: 0.41774508679226746\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,473.66\n", + "Adstocked value: 92,473.84\n", + "Saturated value: 0.9981\n", + "Final response: 27930.4582\n", + "Raw spend: 92473.66169696595\n", + "After adstock: 92473.83816755419\n", + "After hill transform: 0.9981440937391686\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,672.31\n", + "Adstocked value: 414,673.53\n", + "Saturated value: 0.9387\n", + "Final response: 507040.1273\n", + "Raw spend: 414672.31268385344\n", + "After adstock: 414673.5349060757\n", + "After hill transform: 0.938725183040397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,227.20\n", + "Adstocked value: 91,227.53\n", + "Saturated value: 0.4177\n", + "Final response: 59698.9411\n", + "Raw spend: 91227.19924472811\n", + "After adstock: 91227.53257806144\n", + "After hill transform: 0.41774508679224415\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,473.66\n", + "Adstocked value: 92,473.84\n", + "Saturated value: 0.9981\n", + "Final response: 27930.4582\n", + "Raw spend: 92473.66169696595\n", + "After adstock: 92473.83816755419\n", + "After hill transform: 0.9981440937391686\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,672.31\n", + "Adstocked value: 414,673.53\n", + "Saturated value: 0.9387\n", + "Final response: 507040.1273\n", + "Raw spend: 414672.31268385344\n", + "After adstock: 414673.5349060757\n", + "After hill transform: 0.938725183040397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,227.20\n", + "Adstocked value: 91,227.53\n", + "Saturated value: 0.4177\n", + "Final response: 59698.9411\n", + "Raw spend: 91227.19924472811\n", + "After adstock: 91227.53257806144\n", + "After hill transform: 0.41774508679224415\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,473.66\n", + "Adstocked value: 92,473.84\n", + "Saturated value: 0.9981\n", + "Final response: 27930.4582\n", + "Raw spend: 92473.66169698085\n", + "After adstock: 92473.83816756909\n", + "After hill transform: 0.9981440937391695\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,672.31\n", + "Adstocked value: 414,673.53\n", + "Saturated value: 0.9387\n", + "Final response: 507040.1273\n", + "Raw spend: 414672.31268385344\n", + "After adstock: 414673.5349060757\n", + "After hill transform: 0.938725183040397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,227.20\n", + "Adstocked value: 91,227.53\n", + "Saturated value: 0.4177\n", + "Final response: 59698.9411\n", + "Raw spend: 91227.19924472811\n", + "After adstock: 91227.53257806144\n", + "After hill transform: 0.41774508679224415\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,473.66\n", + "Adstocked value: 92,473.84\n", + "Saturated value: 0.9981\n", + "Final response: 27930.4582\n", + "Raw spend: 92473.66169696595\n", + "After adstock: 92473.83816755419\n", + "After hill transform: 0.9981440937391686\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,672.31\n", + "Adstocked value: 414,673.53\n", + "Saturated value: 0.9387\n", + "Final response: 507040.1273\n", + "Raw spend: 414672.31268386834\n", + "After adstock: 414673.5349060906\n", + "After hill transform: 0.9387251830404031\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,227.20\n", + "Adstocked value: 91,227.53\n", + "Saturated value: 0.4177\n", + "Final response: 59698.9411\n", + "Raw spend: 91227.19924472811\n", + "After adstock: 91227.53257806144\n", + "After hill transform: 0.41774508679224415\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,473.66\n", + "Adstocked value: 92,473.84\n", + "Saturated value: 0.9981\n", + "Final response: 27930.4582\n", + "Raw spend: 92473.66169696595\n", + "After adstock: 92473.83816755419\n", + "After hill transform: 0.9981440937391686\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,672.31\n", + "Adstocked value: 414,673.53\n", + "Saturated value: 0.9387\n", + "Final response: 507040.1273\n", + "Raw spend: 414672.31268385344\n", + "After adstock: 414673.5349060757\n", + "After hill transform: 0.938725183040397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,227.20\n", + "Adstocked value: 91,227.53\n", + "Saturated value: 0.4177\n", + "Final response: 59698.9411\n", + "Raw spend: 91227.19924474301\n", + "After adstock: 91227.53257807634\n", + "After hill transform: 0.41774508679226746\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,473.66\n", + "Adstocked value: 92,473.84\n", + "Saturated value: 0.9981\n", + "Final response: 27930.4582\n", + "Raw spend: 92473.66169696595\n", + "After adstock: 92473.83816755419\n", + "After hill transform: 0.9981440937391686\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,672.31\n", + "Adstocked value: 414,673.53\n", + "Saturated value: 0.9387\n", + "Final response: 507040.1273\n", + "Raw spend: 414672.31268385344\n", + "After adstock: 414673.5349060757\n", + "After hill transform: 0.938725183040397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,227.20\n", + "Adstocked value: 91,227.53\n", + "Saturated value: 0.4177\n", + "Final response: 59698.9411\n", + "Raw spend: 91227.19924472811\n", + "After adstock: 91227.53257806144\n", + "After hill transform: 0.41774508679224415\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,473.66\n", + "Adstocked value: 92,473.84\n", + "Saturated value: 0.9981\n", + "Final response: 27930.4582\n", + "Raw spend: 92473.66169696595\n", + "After adstock: 92473.83816755419\n", + "After hill transform: 0.9981440937391686\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,672.31\n", + "Adstocked value: 414,673.53\n", + "Saturated value: 0.9387\n", + "Final response: 507040.1273\n", + "Raw spend: 414672.31268385344\n", + "After adstock: 414673.5349060757\n", + "After hill transform: 0.938725183040397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,227.20\n", + "Adstocked value: 91,227.53\n", + "Saturated value: 0.4177\n", + "Final response: 59698.9411\n", + "Raw spend: 91227.19924472811\n", + "After adstock: 91227.53257806144\n", + "After hill transform: 0.41774508679224415\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 92,473.66\n", + "Adstocked value: 92,473.84\n", + "Saturated value: 0.9981\n", + "Final response: 27930.4582\n", + "Raw spend: 92473.66169698085\n", + "After adstock: 92473.83816756909\n", + "After hill transform: 0.9981440937391695\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,649.52\n", + "Adstocked value: 414,650.75\n", + "Saturated value: 0.9387\n", + "Final response: 507035.0104\n", + "Raw spend: 414649.5244032882\n", + "After adstock: 414650.74662551045\n", + "After hill transform: 0.9387157097698534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,269.20\n", + "Adstocked value: 91,269.53\n", + "Saturated value: 0.4178\n", + "Final response: 59708.3247\n", + "Raw spend: 91269.1997387553\n", + "After adstock: 91269.53307208863\n", + "After hill transform: 0.4178107487199144\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522544827\n", + "After adstock: 107986.0985587816\n", + "After hill transform: 0.9837883468758394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 93,978.07\n", + "Adstocked value: 93,978.24\n", + "Saturated value: 0.9982\n", + "Final response: 27932.7288\n", + "Raw spend: 93978.06828366114\n", + "After adstock: 93978.24475424938\n", + "After hill transform: 0.998225237010596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,649.52\n", + "Adstocked value: 414,650.75\n", + "Saturated value: 0.9387\n", + "Final response: 507035.0104\n", + "Raw spend: 414649.5244032882\n", + "After adstock: 414650.74662551045\n", + "After hill transform: 0.9387157097698534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,269.20\n", + "Adstocked value: 91,269.53\n", + "Saturated value: 0.4178\n", + "Final response: 59708.3247\n", + "Raw spend: 91269.1997387553\n", + "After adstock: 91269.53307208863\n", + "After hill transform: 0.4178107487199144\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522544827\n", + "After adstock: 107986.0985587816\n", + "After hill transform: 0.9837883468758394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 93,978.07\n", + "Adstocked value: 93,978.24\n", + "Saturated value: 0.9982\n", + "Final response: 27932.7288\n", + "Raw spend: 93978.06828366114\n", + "After adstock: 93978.24475424938\n", + "After hill transform: 0.998225237010596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,649.52\n", + "Adstocked value: 414,650.75\n", + "Saturated value: 0.9387\n", + "Final response: 507035.0104\n", + "Raw spend: 414649.5244033031\n", + "After adstock: 414650.74662552535\n", + "After hill transform: 0.9387157097698595\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,269.20\n", + "Adstocked value: 91,269.53\n", + "Saturated value: 0.4178\n", + "Final response: 59708.3247\n", + "Raw spend: 91269.1997387553\n", + "After adstock: 91269.53307208863\n", + "After hill transform: 0.4178107487199144\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522544827\n", + "After adstock: 107986.0985587816\n", + "After hill transform: 0.9837883468758394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 93,978.07\n", + "Adstocked value: 93,978.24\n", + "Saturated value: 0.9982\n", + "Final response: 27932.7288\n", + "Raw spend: 93978.06828366114\n", + "After adstock: 93978.24475424938\n", + "After hill transform: 0.998225237010596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,649.52\n", + "Adstocked value: 414,650.75\n", + "Saturated value: 0.9387\n", + "Final response: 507035.0104\n", + "Raw spend: 414649.5244032882\n", + "After adstock: 414650.74662551045\n", + "After hill transform: 0.9387157097698534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,269.20\n", + "Adstocked value: 91,269.53\n", + "Saturated value: 0.4178\n", + "Final response: 59708.3247\n", + "Raw spend: 91269.1997387702\n", + "After adstock: 91269.53307210353\n", + "After hill transform: 0.41781074871993773\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522544827\n", + "After adstock: 107986.0985587816\n", + "After hill transform: 0.9837883468758394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 93,978.07\n", + "Adstocked value: 93,978.24\n", + "Saturated value: 0.9982\n", + "Final response: 27932.7288\n", + "Raw spend: 93978.06828366114\n", + "After adstock: 93978.24475424938\n", + "After hill transform: 0.998225237010596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,649.52\n", + "Adstocked value: 414,650.75\n", + "Saturated value: 0.9387\n", + "Final response: 507035.0104\n", + "Raw spend: 414649.5244032882\n", + "After adstock: 414650.74662551045\n", + "After hill transform: 0.9387157097698534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,269.20\n", + "Adstocked value: 91,269.53\n", + "Saturated value: 0.4178\n", + "Final response: 59708.3247\n", + "Raw spend: 91269.1997387553\n", + "After adstock: 91269.53307208863\n", + "After hill transform: 0.4178107487199144\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522546317\n", + "After adstock: 107986.0985587965\n", + "After hill transform: 0.9837883468758452\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 93,978.07\n", + "Adstocked value: 93,978.24\n", + "Saturated value: 0.9982\n", + "Final response: 27932.7288\n", + "Raw spend: 93978.06828366114\n", + "After adstock: 93978.24475424938\n", + "After hill transform: 0.998225237010596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,649.52\n", + "Adstocked value: 414,650.75\n", + "Saturated value: 0.9387\n", + "Final response: 507035.0104\n", + "Raw spend: 414649.5244032882\n", + "After adstock: 414650.74662551045\n", + "After hill transform: 0.9387157097698534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,269.20\n", + "Adstocked value: 91,269.53\n", + "Saturated value: 0.4178\n", + "Final response: 59708.3247\n", + "Raw spend: 91269.1997387553\n", + "After adstock: 91269.53307208863\n", + "After hill transform: 0.4178107487199144\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522544827\n", + "After adstock: 107986.0985587816\n", + "After hill transform: 0.9837883468758394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 93,978.07\n", + "Adstocked value: 93,978.24\n", + "Saturated value: 0.9982\n", + "Final response: 27932.7288\n", + "Raw spend: 93978.06828367604\n", + "After adstock: 93978.24475426428\n", + "After hill transform: 0.9982252370105967\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,649.52\n", + "Adstocked value: 414,650.75\n", + "Saturated value: 0.9387\n", + "Final response: 507035.0104\n", + "Raw spend: 414649.5244032882\n", + "After adstock: 414650.74662551045\n", + "After hill transform: 0.9387157097698534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,269.20\n", + "Adstocked value: 91,269.53\n", + "Saturated value: 0.4178\n", + "Final response: 59708.3247\n", + "Raw spend: 91269.1997387553\n", + "After adstock: 91269.53307208863\n", + "After hill transform: 0.4178107487199144\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522544827\n", + "After adstock: 107986.0985587816\n", + "After hill transform: 0.9837883468758394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 93,978.07\n", + "Adstocked value: 93,978.24\n", + "Saturated value: 0.9982\n", + "Final response: 27932.7288\n", + "Raw spend: 93978.06828366114\n", + "After adstock: 93978.24475424938\n", + "After hill transform: 0.998225237010596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,649.52\n", + "Adstocked value: 414,650.75\n", + "Saturated value: 0.9387\n", + "Final response: 507035.0104\n", + "Raw spend: 414649.5244033031\n", + "After adstock: 414650.74662552535\n", + "After hill transform: 0.9387157097698595\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,269.20\n", + "Adstocked value: 91,269.53\n", + "Saturated value: 0.4178\n", + "Final response: 59708.3247\n", + "Raw spend: 91269.1997387553\n", + "After adstock: 91269.53307208863\n", + "After hill transform: 0.4178107487199144\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522544827\n", + "After adstock: 107986.0985587816\n", + "After hill transform: 0.9837883468758394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 93,978.07\n", + "Adstocked value: 93,978.24\n", + "Saturated value: 0.9982\n", + "Final response: 27932.7288\n", + "Raw spend: 93978.06828366114\n", + "After adstock: 93978.24475424938\n", + "After hill transform: 0.998225237010596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,649.52\n", + "Adstocked value: 414,650.75\n", + "Saturated value: 0.9387\n", + "Final response: 507035.0104\n", + "Raw spend: 414649.5244032882\n", + "After adstock: 414650.74662551045\n", + "After hill transform: 0.9387157097698534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,269.20\n", + "Adstocked value: 91,269.53\n", + "Saturated value: 0.4178\n", + "Final response: 59708.3247\n", + "Raw spend: 91269.1997387702\n", + "After adstock: 91269.53307210353\n", + "After hill transform: 0.41781074871993773\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522544827\n", + "After adstock: 107986.0985587816\n", + "After hill transform: 0.9837883468758394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 93,978.07\n", + "Adstocked value: 93,978.24\n", + "Saturated value: 0.9982\n", + "Final response: 27932.7288\n", + "Raw spend: 93978.06828366114\n", + "After adstock: 93978.24475424938\n", + "After hill transform: 0.998225237010596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,649.52\n", + "Adstocked value: 414,650.75\n", + "Saturated value: 0.9387\n", + "Final response: 507035.0104\n", + "Raw spend: 414649.5244032882\n", + "After adstock: 414650.74662551045\n", + "After hill transform: 0.9387157097698534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,269.20\n", + "Adstocked value: 91,269.53\n", + "Saturated value: 0.4178\n", + "Final response: 59708.3247\n", + "Raw spend: 91269.1997387553\n", + "After adstock: 91269.53307208863\n", + "After hill transform: 0.4178107487199144\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522546317\n", + "After adstock: 107986.0985587965\n", + "After hill transform: 0.9837883468758452\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 93,978.07\n", + "Adstocked value: 93,978.24\n", + "Saturated value: 0.9982\n", + "Final response: 27932.7288\n", + "Raw spend: 93978.06828366114\n", + "After adstock: 93978.24475424938\n", + "After hill transform: 0.998225237010596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,649.52\n", + "Adstocked value: 414,650.75\n", + "Saturated value: 0.9387\n", + "Final response: 507035.0104\n", + "Raw spend: 414649.5244032882\n", + "After adstock: 414650.74662551045\n", + "After hill transform: 0.9387157097698534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,269.20\n", + "Adstocked value: 91,269.53\n", + "Saturated value: 0.4178\n", + "Final response: 59708.3247\n", + "Raw spend: 91269.1997387553\n", + "After adstock: 91269.53307208863\n", + "After hill transform: 0.4178107487199144\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522544827\n", + "After adstock: 107986.0985587816\n", + "After hill transform: 0.9837883468758394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 93,978.07\n", + "Adstocked value: 93,978.24\n", + "Saturated value: 0.9982\n", + "Final response: 27932.7288\n", + "Raw spend: 93978.06828367604\n", + "After adstock: 93978.24475426428\n", + "After hill transform: 0.9982252370105967\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,641.06\n", + "Adstocked value: 414,642.29\n", + "Saturated value: 0.9387\n", + "Final response: 507033.1107\n", + "Raw spend: 414641.06491187034\n", + "After adstock: 414642.2871340926\n", + "After hill transform: 0.9387121926106575\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,284.79\n", + "Adstocked value: 91,285.13\n", + "Saturated value: 0.4178\n", + "Final response: 59711.8074\n", + "Raw spend: 91284.7926722286\n", + "After adstock: 91285.12600556194\n", + "After hill transform: 0.41783511915190114\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 94,535.22\n", + "Adstocked value: 94,535.40\n", + "Saturated value: 0.9983\n", + "Final response: 27933.5354\n", + "Raw spend: 94535.22247871809\n", + "After adstock: 94535.39894930633\n", + "After hill transform: 0.9982540645484839\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,641.06\n", + "Adstocked value: 414,642.29\n", + "Saturated value: 0.9387\n", + "Final response: 507033.1107\n", + "Raw spend: 414641.06491187034\n", + "After adstock: 414642.2871340926\n", + "After hill transform: 0.9387121926106575\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,284.79\n", + "Adstocked value: 91,285.13\n", + "Saturated value: 0.4178\n", + "Final response: 59711.8074\n", + "Raw spend: 91284.7926722286\n", + "After adstock: 91285.12600556194\n", + "After hill transform: 0.41783511915190114\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 94,535.22\n", + "Adstocked value: 94,535.40\n", + "Saturated value: 0.9983\n", + "Final response: 27933.5354\n", + "Raw spend: 94535.22247871809\n", + "After adstock: 94535.39894930633\n", + "After hill transform: 0.9982540645484839\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,641.06\n", + "Adstocked value: 414,642.29\n", + "Saturated value: 0.9387\n", + "Final response: 507033.1107\n", + "Raw spend: 414641.06491188525\n", + "After adstock: 414642.2871341075\n", + "After hill transform: 0.9387121926106637\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,284.79\n", + "Adstocked value: 91,285.13\n", + "Saturated value: 0.4178\n", + "Final response: 59711.8074\n", + "Raw spend: 91284.7926722286\n", + "After adstock: 91285.12600556194\n", + "After hill transform: 0.41783511915190114\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 94,535.22\n", + "Adstocked value: 94,535.40\n", + "Saturated value: 0.9983\n", + "Final response: 27933.5354\n", + "Raw spend: 94535.22247871809\n", + "After adstock: 94535.39894930633\n", + "After hill transform: 0.9982540645484839\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,641.06\n", + "Adstocked value: 414,642.29\n", + "Saturated value: 0.9387\n", + "Final response: 507033.1107\n", + "Raw spend: 414641.06491187034\n", + "After adstock: 414642.2871340926\n", + "After hill transform: 0.9387121926106575\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,284.79\n", + "Adstocked value: 91,285.13\n", + "Saturated value: 0.4178\n", + "Final response: 59711.8074\n", + "Raw spend: 91284.79267224351\n", + "After adstock: 91285.12600557684\n", + "After hill transform: 0.4178351191519244\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 94,535.22\n", + "Adstocked value: 94,535.40\n", + "Saturated value: 0.9983\n", + "Final response: 27933.5354\n", + "Raw spend: 94535.22247871809\n", + "After adstock: 94535.39894930633\n", + "After hill transform: 0.9982540645484839\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,641.06\n", + "Adstocked value: 414,642.29\n", + "Saturated value: 0.9387\n", + "Final response: 507033.1107\n", + "Raw spend: 414641.06491187034\n", + "After adstock: 414642.2871340926\n", + "After hill transform: 0.9387121926106575\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,284.79\n", + "Adstocked value: 91,285.13\n", + "Saturated value: 0.4178\n", + "Final response: 59711.8074\n", + "Raw spend: 91284.7926722286\n", + "After adstock: 91285.12600556194\n", + "After hill transform: 0.41783511915190114\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 94,535.22\n", + "Adstocked value: 94,535.40\n", + "Saturated value: 0.9983\n", + "Final response: 27933.5354\n", + "Raw spend: 94535.22247871809\n", + "After adstock: 94535.39894930633\n", + "After hill transform: 0.9982540645484839\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,641.06\n", + "Adstocked value: 414,642.29\n", + "Saturated value: 0.9387\n", + "Final response: 507033.1107\n", + "Raw spend: 414641.06491187034\n", + "After adstock: 414642.2871340926\n", + "After hill transform: 0.9387121926106575\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,284.79\n", + "Adstocked value: 91,285.13\n", + "Saturated value: 0.4178\n", + "Final response: 59711.8074\n", + "Raw spend: 91284.7926722286\n", + "After adstock: 91285.12600556194\n", + "After hill transform: 0.41783511915190114\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 94,535.22\n", + "Adstocked value: 94,535.40\n", + "Saturated value: 0.9983\n", + "Final response: 27933.5354\n", + "Raw spend: 94535.22247873299\n", + "After adstock: 94535.39894932123\n", + "After hill transform: 0.9982540645484846\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,641.06\n", + "Adstocked value: 414,642.29\n", + "Saturated value: 0.9387\n", + "Final response: 507033.1107\n", + "Raw spend: 414641.06491187034\n", + "After adstock: 414642.2871340926\n", + "After hill transform: 0.9387121926106575\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,284.79\n", + "Adstocked value: 91,285.13\n", + "Saturated value: 0.4178\n", + "Final response: 59711.8074\n", + "Raw spend: 91284.7926722286\n", + "After adstock: 91285.12600556194\n", + "After hill transform: 0.41783511915190114\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 94,535.22\n", + "Adstocked value: 94,535.40\n", + "Saturated value: 0.9983\n", + "Final response: 27933.5354\n", + "Raw spend: 94535.22247871809\n", + "After adstock: 94535.39894930633\n", + "After hill transform: 0.9982540645484839\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,641.06\n", + "Adstocked value: 414,642.29\n", + "Saturated value: 0.9387\n", + "Final response: 507033.1107\n", + "Raw spend: 414641.06491188525\n", + "After adstock: 414642.2871341075\n", + "After hill transform: 0.9387121926106637\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,284.79\n", + "Adstocked value: 91,285.13\n", + "Saturated value: 0.4178\n", + "Final response: 59711.8074\n", + "Raw spend: 91284.7926722286\n", + "After adstock: 91285.12600556194\n", + "After hill transform: 0.41783511915190114\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 94,535.22\n", + "Adstocked value: 94,535.40\n", + "Saturated value: 0.9983\n", + "Final response: 27933.5354\n", + "Raw spend: 94535.22247871809\n", + "After adstock: 94535.39894930633\n", + "After hill transform: 0.9982540645484839\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,641.06\n", + "Adstocked value: 414,642.29\n", + "Saturated value: 0.9387\n", + "Final response: 507033.1107\n", + "Raw spend: 414641.06491187034\n", + "After adstock: 414642.2871340926\n", + "After hill transform: 0.9387121926106575\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,284.79\n", + "Adstocked value: 91,285.13\n", + "Saturated value: 0.4178\n", + "Final response: 59711.8074\n", + "Raw spend: 91284.79267224351\n", + "After adstock: 91285.12600557684\n", + "After hill transform: 0.4178351191519244\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 94,535.22\n", + "Adstocked value: 94,535.40\n", + "Saturated value: 0.9983\n", + "Final response: 27933.5354\n", + "Raw spend: 94535.22247871809\n", + "After adstock: 94535.39894930633\n", + "After hill transform: 0.9982540645484839\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,641.06\n", + "Adstocked value: 414,642.29\n", + "Saturated value: 0.9387\n", + "Final response: 507033.1107\n", + "Raw spend: 414641.06491187034\n", + "After adstock: 414642.2871340926\n", + "After hill transform: 0.9387121926106575\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,284.79\n", + "Adstocked value: 91,285.13\n", + "Saturated value: 0.4178\n", + "Final response: 59711.8074\n", + "Raw spend: 91284.7926722286\n", + "After adstock: 91285.12600556194\n", + "After hill transform: 0.41783511915190114\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 94,535.22\n", + "Adstocked value: 94,535.40\n", + "Saturated value: 0.9983\n", + "Final response: 27933.5354\n", + "Raw spend: 94535.22247871809\n", + "After adstock: 94535.39894930633\n", + "After hill transform: 0.9982540645484839\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,641.06\n", + "Adstocked value: 414,642.29\n", + "Saturated value: 0.9387\n", + "Final response: 507033.1107\n", + "Raw spend: 414641.06491187034\n", + "After adstock: 414642.2871340926\n", + "After hill transform: 0.9387121926106575\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,284.79\n", + "Adstocked value: 91,285.13\n", + "Saturated value: 0.4178\n", + "Final response: 59711.8074\n", + "Raw spend: 91284.7926722286\n", + "After adstock: 91285.12600556194\n", + "After hill transform: 0.41783511915190114\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 94,535.22\n", + "Adstocked value: 94,535.40\n", + "Saturated value: 0.9983\n", + "Final response: 27933.5354\n", + "Raw spend: 94535.22247873299\n", + "After adstock: 94535.39894932123\n", + "After hill transform: 0.9982540645484846\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,600.23\n", + "Adstocked value: 414,601.45\n", + "Saturated value: 0.9387\n", + "Final response: 507023.9375\n", + "Raw spend: 414600.2259931586\n", + "After adstock: 414601.44821538083\n", + "After hill transform: 0.9386952095598036\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,360.07\n", + "Adstocked value: 91,360.40\n", + "Saturated value: 0.4180\n", + "Final response: 59728.6130\n", + "Raw spend: 91360.06889271733\n", + "After adstock: 91360.40222605066\n", + "After hill transform: 0.417952716607725\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819039\n", + "After adstock: 107986.09856152372\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 97,224.93\n", + "Adstocked value: 97,225.11\n", + "Saturated value: 0.9984\n", + "Final response: 27937.1892\n", + "Raw spend: 97224.93212918658\n", + "After adstock: 97225.10859977482\n", + "After hill transform: 0.9983846373497107\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,600.23\n", + "Adstocked value: 414,601.45\n", + "Saturated value: 0.9387\n", + "Final response: 507023.9375\n", + "Raw spend: 414600.2259931586\n", + "After adstock: 414601.44821538083\n", + "After hill transform: 0.9386952095598036\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,360.07\n", + "Adstocked value: 91,360.40\n", + "Saturated value: 0.4180\n", + "Final response: 59728.6130\n", + "Raw spend: 91360.06889271733\n", + "After adstock: 91360.40222605066\n", + "After hill transform: 0.417952716607725\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819039\n", + "After adstock: 107986.09856152372\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 97,224.93\n", + "Adstocked value: 97,225.11\n", + "Saturated value: 0.9984\n", + "Final response: 27937.1892\n", + "Raw spend: 97224.93212918658\n", + "After adstock: 97225.10859977482\n", + "After hill transform: 0.9983846373497107\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,600.23\n", + "Adstocked value: 414,601.45\n", + "Saturated value: 0.9387\n", + "Final response: 507023.9375\n", + "Raw spend: 414600.2259931735\n", + "After adstock: 414601.44821539574\n", + "After hill transform: 0.9386952095598097\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,360.07\n", + "Adstocked value: 91,360.40\n", + "Saturated value: 0.4180\n", + "Final response: 59728.6130\n", + "Raw spend: 91360.06889271733\n", + "After adstock: 91360.40222605066\n", + "After hill transform: 0.417952716607725\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819039\n", + "After adstock: 107986.09856152372\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 97,224.93\n", + "Adstocked value: 97,225.11\n", + "Saturated value: 0.9984\n", + "Final response: 27937.1892\n", + "Raw spend: 97224.93212918658\n", + "After adstock: 97225.10859977482\n", + "After hill transform: 0.9983846373497107\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,600.23\n", + "Adstocked value: 414,601.45\n", + "Saturated value: 0.9387\n", + "Final response: 507023.9375\n", + "Raw spend: 414600.2259931586\n", + "After adstock: 414601.44821538083\n", + "After hill transform: 0.9386952095598036\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,360.07\n", + "Adstocked value: 91,360.40\n", + "Saturated value: 0.4180\n", + "Final response: 59728.6130\n", + "Raw spend: 91360.06889273223\n", + "After adstock: 91360.40222606556\n", + "After hill transform: 0.41795271660774824\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819039\n", + "After adstock: 107986.09856152372\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 97,224.93\n", + "Adstocked value: 97,225.11\n", + "Saturated value: 0.9984\n", + "Final response: 27937.1892\n", + "Raw spend: 97224.93212918658\n", + "After adstock: 97225.10859977482\n", + "After hill transform: 0.9983846373497107\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,600.23\n", + "Adstocked value: 414,601.45\n", + "Saturated value: 0.9387\n", + "Final response: 507023.9375\n", + "Raw spend: 414600.2259931586\n", + "After adstock: 414601.44821538083\n", + "After hill transform: 0.9386952095598036\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,360.07\n", + "Adstocked value: 91,360.40\n", + "Saturated value: 0.4180\n", + "Final response: 59728.6130\n", + "Raw spend: 91360.06889271733\n", + "After adstock: 91360.40222605066\n", + "After hill transform: 0.417952716607725\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522817549\n", + "After adstock: 107986.09856150881\n", + "After hill transform: 0.9837883468768998\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 97,224.93\n", + "Adstocked value: 97,225.11\n", + "Saturated value: 0.9984\n", + "Final response: 27937.1892\n", + "Raw spend: 97224.93212918658\n", + "After adstock: 97225.10859977482\n", + "After hill transform: 0.9983846373497107\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,600.23\n", + "Adstocked value: 414,601.45\n", + "Saturated value: 0.9387\n", + "Final response: 507023.9375\n", + "Raw spend: 414600.2259931586\n", + "After adstock: 414601.44821538083\n", + "After hill transform: 0.9386952095598036\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,360.07\n", + "Adstocked value: 91,360.40\n", + "Saturated value: 0.4180\n", + "Final response: 59728.6130\n", + "Raw spend: 91360.06889271733\n", + "After adstock: 91360.40222605066\n", + "After hill transform: 0.417952716607725\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819039\n", + "After adstock: 107986.09856152372\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 97,224.93\n", + "Adstocked value: 97,225.11\n", + "Saturated value: 0.9984\n", + "Final response: 27937.1892\n", + "Raw spend: 97224.93212920148\n", + "After adstock: 97225.10859978972\n", + "After hill transform: 0.9983846373497114\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,600.23\n", + "Adstocked value: 414,601.45\n", + "Saturated value: 0.9387\n", + "Final response: 507023.9375\n", + "Raw spend: 414600.2259931586\n", + "After adstock: 414601.44821538083\n", + "After hill transform: 0.9386952095598036\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,360.07\n", + "Adstocked value: 91,360.40\n", + "Saturated value: 0.4180\n", + "Final response: 59728.6130\n", + "Raw spend: 91360.06889271733\n", + "After adstock: 91360.40222605066\n", + "After hill transform: 0.417952716607725\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819039\n", + "After adstock: 107986.09856152372\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 97,224.93\n", + "Adstocked value: 97,225.11\n", + "Saturated value: 0.9984\n", + "Final response: 27937.1892\n", + "Raw spend: 97224.93212918658\n", + "After adstock: 97225.10859977482\n", + "After hill transform: 0.9983846373497107\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,600.23\n", + "Adstocked value: 414,601.45\n", + "Saturated value: 0.9387\n", + "Final response: 507023.9375\n", + "Raw spend: 414600.2259931735\n", + "After adstock: 414601.44821539574\n", + "After hill transform: 0.9386952095598097\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,360.07\n", + "Adstocked value: 91,360.40\n", + "Saturated value: 0.4180\n", + "Final response: 59728.6130\n", + "Raw spend: 91360.06889271733\n", + "After adstock: 91360.40222605066\n", + "After hill transform: 0.417952716607725\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819039\n", + "After adstock: 107986.09856152372\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 97,224.93\n", + "Adstocked value: 97,225.11\n", + "Saturated value: 0.9984\n", + "Final response: 27937.1892\n", + "Raw spend: 97224.93212918658\n", + "After adstock: 97225.10859977482\n", + "After hill transform: 0.9983846373497107\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,600.23\n", + "Adstocked value: 414,601.45\n", + "Saturated value: 0.9387\n", + "Final response: 507023.9375\n", + "Raw spend: 414600.2259931586\n", + "After adstock: 414601.44821538083\n", + "After hill transform: 0.9386952095598036\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,360.07\n", + "Adstocked value: 91,360.40\n", + "Saturated value: 0.4180\n", + "Final response: 59728.6130\n", + "Raw spend: 91360.06889273223\n", + "After adstock: 91360.40222606556\n", + "After hill transform: 0.41795271660774824\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819039\n", + "After adstock: 107986.09856152372\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 97,224.93\n", + "Adstocked value: 97,225.11\n", + "Saturated value: 0.9984\n", + "Final response: 27937.1892\n", + "Raw spend: 97224.93212918658\n", + "After adstock: 97225.10859977482\n", + "After hill transform: 0.9983846373497107\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,600.23\n", + "Adstocked value: 414,601.45\n", + "Saturated value: 0.9387\n", + "Final response: 507023.9375\n", + "Raw spend: 414600.2259931586\n", + "After adstock: 414601.44821538083\n", + "After hill transform: 0.9386952095598036\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,360.07\n", + "Adstocked value: 91,360.40\n", + "Saturated value: 0.4180\n", + "Final response: 59728.6130\n", + "Raw spend: 91360.06889271733\n", + "After adstock: 91360.40222605066\n", + "After hill transform: 0.417952716607725\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522817549\n", + "After adstock: 107986.09856150881\n", + "After hill transform: 0.9837883468768998\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 97,224.93\n", + "Adstocked value: 97,225.11\n", + "Saturated value: 0.9984\n", + "Final response: 27937.1892\n", + "Raw spend: 97224.93212918658\n", + "After adstock: 97225.10859977482\n", + "After hill transform: 0.9983846373497107\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,600.23\n", + "Adstocked value: 414,601.45\n", + "Saturated value: 0.9387\n", + "Final response: 507023.9375\n", + "Raw spend: 414600.2259931586\n", + "After adstock: 414601.44821538083\n", + "After hill transform: 0.9386952095598036\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,360.07\n", + "Adstocked value: 91,360.40\n", + "Saturated value: 0.4180\n", + "Final response: 59728.6130\n", + "Raw spend: 91360.06889271733\n", + "After adstock: 91360.40222605066\n", + "After hill transform: 0.417952716607725\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819039\n", + "After adstock: 107986.09856152372\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 97,224.93\n", + "Adstocked value: 97,225.11\n", + "Saturated value: 0.9984\n", + "Final response: 27937.1892\n", + "Raw spend: 97224.93212920148\n", + "After adstock: 97225.10859978972\n", + "After hill transform: 0.9983846373497114\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,396.03\n", + "Adstocked value: 414,397.25\n", + "Saturated value: 0.9386\n", + "Final response: 506978.0224\n", + "Raw spend: 414396.0313996054\n", + "After adstock: 414397.25362182764\n", + "After hill transform: 0.9386102031701746\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,736.45\n", + "Adstocked value: 91,736.78\n", + "Saturated value: 0.4185\n", + "Final response: 59812.4536\n", + "Raw spend: 91736.44999515155\n", + "After adstock: 91736.78332848487\n", + "After hill transform: 0.4185393933083199\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820191\n", + "After adstock: 107986.09856153524\n", + "After hill transform: 0.9837883468769101\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 110,673.48\n", + "Adstocked value: 110,673.66\n", + "Saturated value: 0.9989\n", + "Final response: 27950.8257\n", + "Raw spend: 110673.48038053428\n", + "After adstock: 110673.65685112252\n", + "After hill transform: 0.998871961519096\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,396.03\n", + "Adstocked value: 414,397.25\n", + "Saturated value: 0.9386\n", + "Final response: 506978.0224\n", + "Raw spend: 414396.0313996054\n", + "After adstock: 414397.25362182764\n", + "After hill transform: 0.9386102031701746\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,736.45\n", + "Adstocked value: 91,736.78\n", + "Saturated value: 0.4185\n", + "Final response: 59812.4536\n", + "Raw spend: 91736.44999515155\n", + "After adstock: 91736.78332848487\n", + "After hill transform: 0.4185393933083199\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820191\n", + "After adstock: 107986.09856153524\n", + "After hill transform: 0.9837883468769101\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 110,673.48\n", + "Adstocked value: 110,673.66\n", + "Saturated value: 0.9989\n", + "Final response: 27950.8257\n", + "Raw spend: 110673.48038053428\n", + "After adstock: 110673.65685112252\n", + "After hill transform: 0.998871961519096\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,396.03\n", + "Adstocked value: 414,397.25\n", + "Saturated value: 0.9386\n", + "Final response: 506978.0224\n", + "Raw spend: 414396.0313996203\n", + "After adstock: 414397.25362184254\n", + "After hill transform: 0.9386102031701808\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,736.45\n", + "Adstocked value: 91,736.78\n", + "Saturated value: 0.4185\n", + "Final response: 59812.4536\n", + "Raw spend: 91736.44999515155\n", + "After adstock: 91736.78332848487\n", + "After hill transform: 0.4185393933083199\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820191\n", + "After adstock: 107986.09856153524\n", + "After hill transform: 0.9837883468769101\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 110,673.48\n", + "Adstocked value: 110,673.66\n", + "Saturated value: 0.9989\n", + "Final response: 27950.8257\n", + "Raw spend: 110673.48038053428\n", + "After adstock: 110673.65685112252\n", + "After hill transform: 0.998871961519096\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,396.03\n", + "Adstocked value: 414,397.25\n", + "Saturated value: 0.9386\n", + "Final response: 506978.0224\n", + "Raw spend: 414396.0313996054\n", + "After adstock: 414397.25362182764\n", + "After hill transform: 0.9386102031701746\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,736.45\n", + "Adstocked value: 91,736.78\n", + "Saturated value: 0.4185\n", + "Final response: 59812.4536\n", + "Raw spend: 91736.44999516645\n", + "After adstock: 91736.78332849978\n", + "After hill transform: 0.41853939330834306\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820191\n", + "After adstock: 107986.09856153524\n", + "After hill transform: 0.9837883468769101\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 110,673.48\n", + "Adstocked value: 110,673.66\n", + "Saturated value: 0.9989\n", + "Final response: 27950.8257\n", + "Raw spend: 110673.48038053428\n", + "After adstock: 110673.65685112252\n", + "After hill transform: 0.998871961519096\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,396.03\n", + "Adstocked value: 414,397.25\n", + "Saturated value: 0.9386\n", + "Final response: 506978.0224\n", + "Raw spend: 414396.0313996054\n", + "After adstock: 414397.25362182764\n", + "After hill transform: 0.9386102031701746\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,736.45\n", + "Adstocked value: 91,736.78\n", + "Saturated value: 0.4185\n", + "Final response: 59812.4536\n", + "Raw spend: 91736.44999515155\n", + "After adstock: 91736.78332848487\n", + "After hill transform: 0.4185393933083199\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522818701\n", + "After adstock: 107986.09856152034\n", + "After hill transform: 0.9837883468769042\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 110,673.48\n", + "Adstocked value: 110,673.66\n", + "Saturated value: 0.9989\n", + "Final response: 27950.8257\n", + "Raw spend: 110673.48038053428\n", + "After adstock: 110673.65685112252\n", + "After hill transform: 0.998871961519096\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,396.03\n", + "Adstocked value: 414,397.25\n", + "Saturated value: 0.9386\n", + "Final response: 506978.0224\n", + "Raw spend: 414396.0313996054\n", + "After adstock: 414397.25362182764\n", + "After hill transform: 0.9386102031701746\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,736.45\n", + "Adstocked value: 91,736.78\n", + "Saturated value: 0.4185\n", + "Final response: 59812.4536\n", + "Raw spend: 91736.44999515155\n", + "After adstock: 91736.78332848487\n", + "After hill transform: 0.4185393933083199\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820191\n", + "After adstock: 107986.09856153524\n", + "After hill transform: 0.9837883468769101\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 110,673.48\n", + "Adstocked value: 110,673.66\n", + "Saturated value: 0.9989\n", + "Final response: 27950.8257\n", + "Raw spend: 110673.48038054918\n", + "After adstock: 110673.65685113742\n", + "After hill transform: 0.9988719615190964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,396.03\n", + "Adstocked value: 414,397.25\n", + "Saturated value: 0.9386\n", + "Final response: 506978.0224\n", + "Raw spend: 414396.0313996054\n", + "After adstock: 414397.25362182764\n", + "After hill transform: 0.9386102031701746\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,736.45\n", + "Adstocked value: 91,736.78\n", + "Saturated value: 0.4185\n", + "Final response: 59812.4536\n", + "Raw spend: 91736.44999515155\n", + "After adstock: 91736.78332848487\n", + "After hill transform: 0.4185393933083199\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820191\n", + "After adstock: 107986.09856153524\n", + "After hill transform: 0.9837883468769101\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 110,673.48\n", + "Adstocked value: 110,673.66\n", + "Saturated value: 0.9989\n", + "Final response: 27950.8257\n", + "Raw spend: 110673.48038053428\n", + "After adstock: 110673.65685112252\n", + "After hill transform: 0.998871961519096\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,396.03\n", + "Adstocked value: 414,397.25\n", + "Saturated value: 0.9386\n", + "Final response: 506978.0224\n", + "Raw spend: 414396.0313996203\n", + "After adstock: 414397.25362184254\n", + "After hill transform: 0.9386102031701808\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,736.45\n", + "Adstocked value: 91,736.78\n", + "Saturated value: 0.4185\n", + "Final response: 59812.4536\n", + "Raw spend: 91736.44999515155\n", + "After adstock: 91736.78332848487\n", + "After hill transform: 0.4185393933083199\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820191\n", + "After adstock: 107986.09856153524\n", + "After hill transform: 0.9837883468769101\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 110,673.48\n", + "Adstocked value: 110,673.66\n", + "Saturated value: 0.9989\n", + "Final response: 27950.8257\n", + "Raw spend: 110673.48038053428\n", + "After adstock: 110673.65685112252\n", + "After hill transform: 0.998871961519096\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,396.03\n", + "Adstocked value: 414,397.25\n", + "Saturated value: 0.9386\n", + "Final response: 506978.0224\n", + "Raw spend: 414396.0313996054\n", + "After adstock: 414397.25362182764\n", + "After hill transform: 0.9386102031701746\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,736.45\n", + "Adstocked value: 91,736.78\n", + "Saturated value: 0.4185\n", + "Final response: 59812.4536\n", + "Raw spend: 91736.44999516645\n", + "After adstock: 91736.78332849978\n", + "After hill transform: 0.41853939330834306\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820191\n", + "After adstock: 107986.09856153524\n", + "After hill transform: 0.9837883468769101\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 110,673.48\n", + "Adstocked value: 110,673.66\n", + "Saturated value: 0.9989\n", + "Final response: 27950.8257\n", + "Raw spend: 110673.48038053428\n", + "After adstock: 110673.65685112252\n", + "After hill transform: 0.998871961519096\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,396.03\n", + "Adstocked value: 414,397.25\n", + "Saturated value: 0.9386\n", + "Final response: 506978.0224\n", + "Raw spend: 414396.0313996054\n", + "After adstock: 414397.25362182764\n", + "After hill transform: 0.9386102031701746\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,736.45\n", + "Adstocked value: 91,736.78\n", + "Saturated value: 0.4185\n", + "Final response: 59812.4536\n", + "Raw spend: 91736.44999515155\n", + "After adstock: 91736.78332848487\n", + "After hill transform: 0.4185393933083199\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522818701\n", + "After adstock: 107986.09856152034\n", + "After hill transform: 0.9837883468769042\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 110,673.48\n", + "Adstocked value: 110,673.66\n", + "Saturated value: 0.9989\n", + "Final response: 27950.8257\n", + "Raw spend: 110673.48038053428\n", + "After adstock: 110673.65685112252\n", + "After hill transform: 0.998871961519096\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 414,396.03\n", + "Adstocked value: 414,397.25\n", + "Saturated value: 0.9386\n", + "Final response: 506978.0224\n", + "Raw spend: 414396.0313996054\n", + "After adstock: 414397.25362182764\n", + "After hill transform: 0.9386102031701746\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 91,736.45\n", + "Adstocked value: 91,736.78\n", + "Saturated value: 0.4185\n", + "Final response: 59812.4536\n", + "Raw spend: 91736.44999515155\n", + "After adstock: 91736.78332848487\n", + "After hill transform: 0.4185393933083199\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820191\n", + "After adstock: 107986.09856153524\n", + "After hill transform: 0.9837883468769101\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 110,673.48\n", + "Adstocked value: 110,673.66\n", + "Saturated value: 0.9989\n", + "Final response: 27950.8257\n", + "Raw spend: 110673.48038054918\n", + "After adstock: 110673.65685113742\n", + "After hill transform: 0.9988719615190964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,908.60\n", + "Adstocked value: 413,909.82\n", + "Saturated value: 0.9384\n", + "Final response: 506868.0864\n", + "Raw spend: 413908.6005060035\n", + "After adstock: 413909.8227282257\n", + "After hill transform: 0.9384066696381754\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,634.91\n", + "Adstocked value: 92,635.24\n", + "Saturated value: 0.4199\n", + "Final response: 60011.3382\n", + "Raw spend: 92634.91030623263\n", + "After adstock: 92635.24363956596\n", + "After hill transform: 0.4199310944350926\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.068382033\n", + "After adstock: 142776.24485262122\n", + "After hill transform: 0.9994433467829962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,908.60\n", + "Adstocked value: 413,909.82\n", + "Saturated value: 0.9384\n", + "Final response: 506868.0864\n", + "Raw spend: 413908.6005060035\n", + "After adstock: 413909.8227282257\n", + "After hill transform: 0.9384066696381754\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,634.91\n", + "Adstocked value: 92,635.24\n", + "Saturated value: 0.4199\n", + "Final response: 60011.3382\n", + "Raw spend: 92634.91030623263\n", + "After adstock: 92635.24363956596\n", + "After hill transform: 0.4199310944350926\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.068382033\n", + "After adstock: 142776.24485262122\n", + "After hill transform: 0.9994433467829962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,908.60\n", + "Adstocked value: 413,909.82\n", + "Saturated value: 0.9384\n", + "Final response: 506868.0864\n", + "Raw spend: 413908.6005060184\n", + "After adstock: 413909.82272824063\n", + "After hill transform: 0.9384066696381818\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,634.91\n", + "Adstocked value: 92,635.24\n", + "Saturated value: 0.4199\n", + "Final response: 60011.3382\n", + "Raw spend: 92634.91030623263\n", + "After adstock: 92635.24363956596\n", + "After hill transform: 0.4199310944350926\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.068382033\n", + "After adstock: 142776.24485262122\n", + "After hill transform: 0.9994433467829962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,908.60\n", + "Adstocked value: 413,909.82\n", + "Saturated value: 0.9384\n", + "Final response: 506868.0864\n", + "Raw spend: 413908.6005060035\n", + "After adstock: 413909.8227282257\n", + "After hill transform: 0.9384066696381754\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,634.91\n", + "Adstocked value: 92,635.24\n", + "Saturated value: 0.4199\n", + "Final response: 60011.3382\n", + "Raw spend: 92634.91030624753\n", + "After adstock: 92635.24363958086\n", + "After hill transform: 0.41993109443511556\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.068382033\n", + "After adstock: 142776.24485262122\n", + "After hill transform: 0.9994433467829962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,908.60\n", + "Adstocked value: 413,909.82\n", + "Saturated value: 0.9384\n", + "Final response: 506868.0864\n", + "Raw spend: 413908.6005060035\n", + "After adstock: 413909.8227282257\n", + "After hill transform: 0.9384066696381754\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,634.91\n", + "Adstocked value: 92,635.24\n", + "Saturated value: 0.4199\n", + "Final response: 60011.3382\n", + "Raw spend: 92634.91030623263\n", + "After adstock: 92635.24363956596\n", + "After hill transform: 0.4199310944350926\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.068382033\n", + "After adstock: 142776.24485262122\n", + "After hill transform: 0.9994433467829962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,908.60\n", + "Adstocked value: 413,909.82\n", + "Saturated value: 0.9384\n", + "Final response: 506868.0864\n", + "Raw spend: 413908.6005060035\n", + "After adstock: 413909.8227282257\n", + "After hill transform: 0.9384066696381754\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,634.91\n", + "Adstocked value: 92,635.24\n", + "Saturated value: 0.4199\n", + "Final response: 60011.3382\n", + "Raw spend: 92634.91030623263\n", + "After adstock: 92635.24363956596\n", + "After hill transform: 0.4199310944350926\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.0683820479\n", + "After adstock: 142776.24485263613\n", + "After hill transform: 0.9994433467829963\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,908.60\n", + "Adstocked value: 413,909.82\n", + "Saturated value: 0.9384\n", + "Final response: 506868.0864\n", + "Raw spend: 413908.6005060035\n", + "After adstock: 413909.8227282257\n", + "After hill transform: 0.9384066696381754\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,634.91\n", + "Adstocked value: 92,635.24\n", + "Saturated value: 0.4199\n", + "Final response: 60011.3382\n", + "Raw spend: 92634.91030623263\n", + "After adstock: 92635.24363956596\n", + "After hill transform: 0.4199310944350926\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.068382033\n", + "After adstock: 142776.24485262122\n", + "After hill transform: 0.9994433467829962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,908.60\n", + "Adstocked value: 413,909.82\n", + "Saturated value: 0.9384\n", + "Final response: 506868.0864\n", + "Raw spend: 413908.6005060184\n", + "After adstock: 413909.82272824063\n", + "After hill transform: 0.9384066696381818\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,634.91\n", + "Adstocked value: 92,635.24\n", + "Saturated value: 0.4199\n", + "Final response: 60011.3382\n", + "Raw spend: 92634.91030623263\n", + "After adstock: 92635.24363956596\n", + "After hill transform: 0.4199310944350926\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.068382033\n", + "After adstock: 142776.24485262122\n", + "After hill transform: 0.9994433467829962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,908.60\n", + "Adstocked value: 413,909.82\n", + "Saturated value: 0.9384\n", + "Final response: 506868.0864\n", + "Raw spend: 413908.6005060035\n", + "After adstock: 413909.8227282257\n", + "After hill transform: 0.9384066696381754\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,634.91\n", + "Adstocked value: 92,635.24\n", + "Saturated value: 0.4199\n", + "Final response: 60011.3382\n", + "Raw spend: 92634.91030624753\n", + "After adstock: 92635.24363958086\n", + "After hill transform: 0.41993109443511556\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.068382033\n", + "After adstock: 142776.24485262122\n", + "After hill transform: 0.9994433467829962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,908.60\n", + "Adstocked value: 413,909.82\n", + "Saturated value: 0.9384\n", + "Final response: 506868.0864\n", + "Raw spend: 413908.6005060035\n", + "After adstock: 413909.8227282257\n", + "After hill transform: 0.9384066696381754\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,634.91\n", + "Adstocked value: 92,635.24\n", + "Saturated value: 0.4199\n", + "Final response: 60011.3382\n", + "Raw spend: 92634.91030623263\n", + "After adstock: 92635.24363956596\n", + "After hill transform: 0.4199310944350926\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.068382033\n", + "After adstock: 142776.24485262122\n", + "After hill transform: 0.9994433467829962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,908.60\n", + "Adstocked value: 413,909.82\n", + "Saturated value: 0.9384\n", + "Final response: 506868.0864\n", + "Raw spend: 413908.6005060035\n", + "After adstock: 413909.8227282257\n", + "After hill transform: 0.9384066696381754\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,634.91\n", + "Adstocked value: 92,635.24\n", + "Saturated value: 0.4199\n", + "Final response: 60011.3382\n", + "Raw spend: 92634.91030623263\n", + "After adstock: 92635.24363956596\n", + "After hill transform: 0.4199310944350926\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.0683820479\n", + "After adstock: 142776.24485263613\n", + "After hill transform: 0.9994433467829963\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,908.59\n", + "Adstocked value: 413,909.81\n", + "Saturated value: 0.9384\n", + "Final response: 506868.0831\n", + "Raw spend: 413908.5859286893\n", + "After adstock: 413909.8081509115\n", + "After hill transform: 0.9384066635382085\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,634.94\n", + "Adstocked value: 92,635.27\n", + "Saturated value: 0.4199\n", + "Final response: 60011.3450\n", + "Raw spend: 92634.9411592147\n", + "After adstock: 92635.27449254802\n", + "After hill transform: 0.4199311420156375\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652280774\n", + "After adstock: 107986.09856141073\n", + "After hill transform: 0.9837883468768616\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06837893734\n", + "After adstock: 142776.24484952557\n", + "After hill transform: 0.9994433467829626\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,908.59\n", + "Adstocked value: 413,909.81\n", + "Saturated value: 0.9384\n", + "Final response: 506868.0831\n", + "Raw spend: 413908.5859286893\n", + "After adstock: 413909.8081509115\n", + "After hill transform: 0.9384066635382085\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,634.94\n", + "Adstocked value: 92,635.27\n", + "Saturated value: 0.4199\n", + "Final response: 60011.3450\n", + "Raw spend: 92634.9411592147\n", + "After adstock: 92635.27449254802\n", + "After hill transform: 0.4199311420156375\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652280774\n", + "After adstock: 107986.09856141073\n", + "After hill transform: 0.9837883468768616\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06837893734\n", + "After adstock: 142776.24484952557\n", + "After hill transform: 0.9994433467829626\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,908.59\n", + "Adstocked value: 413,909.81\n", + "Saturated value: 0.9384\n", + "Final response: 506868.0831\n", + "Raw spend: 413908.5859287042\n", + "After adstock: 413909.80815092643\n", + "After hill transform: 0.9384066635382148\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,634.94\n", + "Adstocked value: 92,635.27\n", + "Saturated value: 0.4199\n", + "Final response: 60011.3450\n", + "Raw spend: 92634.9411592147\n", + "After adstock: 92635.27449254802\n", + "After hill transform: 0.4199311420156375\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652280774\n", + "After adstock: 107986.09856141073\n", + "After hill transform: 0.9837883468768616\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06837893734\n", + "After adstock: 142776.24484952557\n", + "After hill transform: 0.9994433467829626\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,908.59\n", + "Adstocked value: 413,909.81\n", + "Saturated value: 0.9384\n", + "Final response: 506868.0831\n", + "Raw spend: 413908.5859286893\n", + "After adstock: 413909.8081509115\n", + "After hill transform: 0.9384066635382085\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,634.94\n", + "Adstocked value: 92,635.27\n", + "Saturated value: 0.4199\n", + "Final response: 60011.3450\n", + "Raw spend: 92634.9411592296\n", + "After adstock: 92635.27449256292\n", + "After hill transform: 0.41993114201566045\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652280774\n", + "After adstock: 107986.09856141073\n", + "After hill transform: 0.9837883468768616\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06837893734\n", + "After adstock: 142776.24484952557\n", + "After hill transform: 0.9994433467829626\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,908.59\n", + "Adstocked value: 413,909.81\n", + "Saturated value: 0.9384\n", + "Final response: 506868.0831\n", + "Raw spend: 413908.5859286893\n", + "After adstock: 413909.8081509115\n", + "After hill transform: 0.9384066635382085\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,634.94\n", + "Adstocked value: 92,635.27\n", + "Saturated value: 0.4199\n", + "Final response: 60011.3450\n", + "Raw spend: 92634.9411592147\n", + "After adstock: 92635.27449254802\n", + "After hill transform: 0.4199311420156375\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652280923\n", + "After adstock: 107986.09856142564\n", + "After hill transform: 0.9837883468768674\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06837893734\n", + "After adstock: 142776.24484952557\n", + "After hill transform: 0.9994433467829626\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,908.59\n", + "Adstocked value: 413,909.81\n", + "Saturated value: 0.9384\n", + "Final response: 506868.0831\n", + "Raw spend: 413908.5859286893\n", + "After adstock: 413909.8081509115\n", + "After hill transform: 0.9384066635382085\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,634.94\n", + "Adstocked value: 92,635.27\n", + "Saturated value: 0.4199\n", + "Final response: 60011.3450\n", + "Raw spend: 92634.9411592147\n", + "After adstock: 92635.27449254802\n", + "After hill transform: 0.4199311420156375\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652280774\n", + "After adstock: 107986.09856141073\n", + "After hill transform: 0.9837883468768616\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06837895224\n", + "After adstock: 142776.24484954047\n", + "After hill transform: 0.9994433467829629\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,908.59\n", + "Adstocked value: 413,909.81\n", + "Saturated value: 0.9384\n", + "Final response: 506868.0831\n", + "Raw spend: 413908.5859286893\n", + "After adstock: 413909.8081509115\n", + "After hill transform: 0.9384066635382085\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,634.94\n", + "Adstocked value: 92,635.27\n", + "Saturated value: 0.4199\n", + "Final response: 60011.3450\n", + "Raw spend: 92634.9411592147\n", + "After adstock: 92635.27449254802\n", + "After hill transform: 0.4199311420156375\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652280774\n", + "After adstock: 107986.09856141073\n", + "After hill transform: 0.9837883468768616\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06837893734\n", + "After adstock: 142776.24484952557\n", + "After hill transform: 0.9994433467829626\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,908.59\n", + "Adstocked value: 413,909.81\n", + "Saturated value: 0.9384\n", + "Final response: 506868.0831\n", + "Raw spend: 413908.5859287042\n", + "After adstock: 413909.80815092643\n", + "After hill transform: 0.9384066635382148\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,634.94\n", + "Adstocked value: 92,635.27\n", + "Saturated value: 0.4199\n", + "Final response: 60011.3450\n", + "Raw spend: 92634.9411592147\n", + "After adstock: 92635.27449254802\n", + "After hill transform: 0.4199311420156375\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652280774\n", + "After adstock: 107986.09856141073\n", + "After hill transform: 0.9837883468768616\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06837893734\n", + "After adstock: 142776.24484952557\n", + "After hill transform: 0.9994433467829626\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,908.59\n", + "Adstocked value: 413,909.81\n", + "Saturated value: 0.9384\n", + "Final response: 506868.0831\n", + "Raw spend: 413908.5859286893\n", + "After adstock: 413909.8081509115\n", + "After hill transform: 0.9384066635382085\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,634.94\n", + "Adstocked value: 92,635.27\n", + "Saturated value: 0.4199\n", + "Final response: 60011.3450\n", + "Raw spend: 92634.9411592296\n", + "After adstock: 92635.27449256292\n", + "After hill transform: 0.41993114201566045\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652280774\n", + "After adstock: 107986.09856141073\n", + "After hill transform: 0.9837883468768616\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06837893734\n", + "After adstock: 142776.24484952557\n", + "After hill transform: 0.9994433467829626\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,908.59\n", + "Adstocked value: 413,909.81\n", + "Saturated value: 0.9384\n", + "Final response: 506868.0831\n", + "Raw spend: 413908.5859286893\n", + "After adstock: 413909.8081509115\n", + "After hill transform: 0.9384066635382085\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,634.94\n", + "Adstocked value: 92,635.27\n", + "Saturated value: 0.4199\n", + "Final response: 60011.3450\n", + "Raw spend: 92634.9411592147\n", + "After adstock: 92635.27449254802\n", + "After hill transform: 0.4199311420156375\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652280923\n", + "After adstock: 107986.09856142564\n", + "After hill transform: 0.9837883468768674\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06837893734\n", + "After adstock: 142776.24484952557\n", + "After hill transform: 0.9994433467829626\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,908.59\n", + "Adstocked value: 413,909.81\n", + "Saturated value: 0.9384\n", + "Final response: 506868.0831\n", + "Raw spend: 413908.5859286893\n", + "After adstock: 413909.8081509115\n", + "After hill transform: 0.9384066635382085\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,634.94\n", + "Adstocked value: 92,635.27\n", + "Saturated value: 0.4199\n", + "Final response: 60011.3450\n", + "Raw spend: 92634.9411592147\n", + "After adstock: 92635.27449254802\n", + "After hill transform: 0.4199311420156375\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652280774\n", + "After adstock: 107986.09856141073\n", + "After hill transform: 0.9837883468768616\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06837895224\n", + "After adstock: 142776.24484954047\n", + "After hill transform: 0.9994433467829629\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,908.50\n", + "Adstocked value: 413,909.72\n", + "Saturated value: 0.9384\n", + "Final response: 506868.0637\n", + "Raw spend: 413908.5001246314\n", + "After adstock: 413909.72234685364\n", + "After hill transform: 0.9384066276329561\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,635.11\n", + "Adstocked value: 92,635.45\n", + "Saturated value: 0.4199\n", + "Final response: 60011.3829\n", + "Raw spend: 92635.11313969025\n", + "After adstock: 92635.44647302358\n", + "After hill transform: 0.41993140723851313\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522817339\n", + "After adstock: 107986.09856150672\n", + "After hill transform: 0.983788346876899\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838121795\n", + "After adstock: 142776.24485180617\n", + "After hill transform: 0.9994433467829873\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,908.50\n", + "Adstocked value: 413,909.72\n", + "Saturated value: 0.9384\n", + "Final response: 506868.0637\n", + "Raw spend: 413908.5001246314\n", + "After adstock: 413909.72234685364\n", + "After hill transform: 0.9384066276329561\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,635.11\n", + "Adstocked value: 92,635.45\n", + "Saturated value: 0.4199\n", + "Final response: 60011.3829\n", + "Raw spend: 92635.11313969025\n", + "After adstock: 92635.44647302358\n", + "After hill transform: 0.41993140723851313\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522817339\n", + "After adstock: 107986.09856150672\n", + "After hill transform: 0.983788346876899\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838121795\n", + "After adstock: 142776.24485180617\n", + "After hill transform: 0.9994433467829873\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,908.50\n", + "Adstocked value: 413,909.72\n", + "Saturated value: 0.9384\n", + "Final response: 506868.0637\n", + "Raw spend: 413908.5001246463\n", + "After adstock: 413909.72234686854\n", + "After hill transform: 0.9384066276329622\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,635.11\n", + "Adstocked value: 92,635.45\n", + "Saturated value: 0.4199\n", + "Final response: 60011.3829\n", + "Raw spend: 92635.11313969025\n", + "After adstock: 92635.44647302358\n", + "After hill transform: 0.41993140723851313\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522817339\n", + "After adstock: 107986.09856150672\n", + "After hill transform: 0.983788346876899\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838121795\n", + "After adstock: 142776.24485180617\n", + "After hill transform: 0.9994433467829873\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,908.50\n", + "Adstocked value: 413,909.72\n", + "Saturated value: 0.9384\n", + "Final response: 506868.0637\n", + "Raw spend: 413908.5001246314\n", + "After adstock: 413909.72234685364\n", + "After hill transform: 0.9384066276329561\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,635.11\n", + "Adstocked value: 92,635.45\n", + "Saturated value: 0.4199\n", + "Final response: 60011.3829\n", + "Raw spend: 92635.11313970515\n", + "After adstock: 92635.44647303848\n", + "After hill transform: 0.4199314072385361\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522817339\n", + "After adstock: 107986.09856150672\n", + "After hill transform: 0.983788346876899\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838121795\n", + "After adstock: 142776.24485180617\n", + "After hill transform: 0.9994433467829873\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,908.50\n", + "Adstocked value: 413,909.72\n", + "Saturated value: 0.9384\n", + "Final response: 506868.0637\n", + "Raw spend: 413908.5001246314\n", + "After adstock: 413909.72234685364\n", + "After hill transform: 0.9384066276329561\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,635.11\n", + "Adstocked value: 92,635.45\n", + "Saturated value: 0.4199\n", + "Final response: 60011.3829\n", + "Raw spend: 92635.11313969025\n", + "After adstock: 92635.44647302358\n", + "After hill transform: 0.41993140723851313\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522818829\n", + "After adstock: 107986.09856152162\n", + "After hill transform: 0.9837883468769048\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838121795\n", + "After adstock: 142776.24485180617\n", + "After hill transform: 0.9994433467829873\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,908.50\n", + "Adstocked value: 413,909.72\n", + "Saturated value: 0.9384\n", + "Final response: 506868.0637\n", + "Raw spend: 413908.5001246314\n", + "After adstock: 413909.72234685364\n", + "After hill transform: 0.9384066276329561\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,635.11\n", + "Adstocked value: 92,635.45\n", + "Saturated value: 0.4199\n", + "Final response: 60011.3829\n", + "Raw spend: 92635.11313969025\n", + "After adstock: 92635.44647302358\n", + "After hill transform: 0.41993140723851313\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522817339\n", + "After adstock: 107986.09856150672\n", + "After hill transform: 0.983788346876899\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838123285\n", + "After adstock: 142776.24485182107\n", + "After hill transform: 0.9994433467829875\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,908.50\n", + "Adstocked value: 413,909.72\n", + "Saturated value: 0.9384\n", + "Final response: 506868.0637\n", + "Raw spend: 413908.5001246314\n", + "After adstock: 413909.72234685364\n", + "After hill transform: 0.9384066276329561\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,635.11\n", + "Adstocked value: 92,635.45\n", + "Saturated value: 0.4199\n", + "Final response: 60011.3829\n", + "Raw spend: 92635.11313969025\n", + "After adstock: 92635.44647302358\n", + "After hill transform: 0.41993140723851313\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522817339\n", + "After adstock: 107986.09856150672\n", + "After hill transform: 0.983788346876899\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838121795\n", + "After adstock: 142776.24485180617\n", + "After hill transform: 0.9994433467829873\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,908.50\n", + "Adstocked value: 413,909.72\n", + "Saturated value: 0.9384\n", + "Final response: 506868.0637\n", + "Raw spend: 413908.5001246463\n", + "After adstock: 413909.72234686854\n", + "After hill transform: 0.9384066276329622\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,635.11\n", + "Adstocked value: 92,635.45\n", + "Saturated value: 0.4199\n", + "Final response: 60011.3829\n", + "Raw spend: 92635.11313969025\n", + "After adstock: 92635.44647302358\n", + "After hill transform: 0.41993140723851313\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522817339\n", + "After adstock: 107986.09856150672\n", + "After hill transform: 0.983788346876899\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838121795\n", + "After adstock: 142776.24485180617\n", + "After hill transform: 0.9994433467829873\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,908.50\n", + "Adstocked value: 413,909.72\n", + "Saturated value: 0.9384\n", + "Final response: 506868.0637\n", + "Raw spend: 413908.5001246314\n", + "After adstock: 413909.72234685364\n", + "After hill transform: 0.9384066276329561\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,635.11\n", + "Adstocked value: 92,635.45\n", + "Saturated value: 0.4199\n", + "Final response: 60011.3829\n", + "Raw spend: 92635.11313970515\n", + "After adstock: 92635.44647303848\n", + "After hill transform: 0.4199314072385361\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522817339\n", + "After adstock: 107986.09856150672\n", + "After hill transform: 0.983788346876899\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838121795\n", + "After adstock: 142776.24485180617\n", + "After hill transform: 0.9994433467829873\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,908.50\n", + "Adstocked value: 413,909.72\n", + "Saturated value: 0.9384\n", + "Final response: 506868.0637\n", + "Raw spend: 413908.5001246314\n", + "After adstock: 413909.72234685364\n", + "After hill transform: 0.9384066276329561\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,635.11\n", + "Adstocked value: 92,635.45\n", + "Saturated value: 0.4199\n", + "Final response: 60011.3829\n", + "Raw spend: 92635.11313969025\n", + "After adstock: 92635.44647302358\n", + "After hill transform: 0.41993140723851313\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522818829\n", + "After adstock: 107986.09856152162\n", + "After hill transform: 0.9837883468769048\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838121795\n", + "After adstock: 142776.24485180617\n", + "After hill transform: 0.9994433467829873\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,908.50\n", + "Adstocked value: 413,909.72\n", + "Saturated value: 0.9384\n", + "Final response: 506868.0637\n", + "Raw spend: 413908.5001246314\n", + "After adstock: 413909.72234685364\n", + "After hill transform: 0.9384066276329561\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,635.11\n", + "Adstocked value: 92,635.45\n", + "Saturated value: 0.4199\n", + "Final response: 60011.3829\n", + "Raw spend: 92635.11313969025\n", + "After adstock: 92635.44647302358\n", + "After hill transform: 0.41993140723851313\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522817339\n", + "After adstock: 107986.09856150672\n", + "After hill transform: 0.983788346876899\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838123285\n", + "After adstock: 142776.24485182107\n", + "After hill transform: 0.9994433467829875\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,908.05\n", + "Adstocked value: 413,909.27\n", + "Saturated value: 0.9384\n", + "Final response: 506867.9610\n", + "Raw spend: 413908.04564544116\n", + "After adstock: 413909.2678676634\n", + "After hill transform: 0.938406437452805\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,636.02\n", + "Adstocked value: 92,636.35\n", + "Saturated value: 0.4199\n", + "Final response: 60011.5819\n", + "Raw spend: 92636.0158949829\n", + "After adstock: 92636.34922831623\n", + "After hill transform: 0.41993279943199013\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652280763\n", + "After adstock: 107986.09856140963\n", + "After hill transform: 0.9837883468768612\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06837863917\n", + "After adstock: 142776.2448492274\n", + "After hill transform: 0.9994433467829594\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,908.05\n", + "Adstocked value: 413,909.27\n", + "Saturated value: 0.9384\n", + "Final response: 506867.9610\n", + "Raw spend: 413908.04564544116\n", + "After adstock: 413909.2678676634\n", + "After hill transform: 0.938406437452805\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,636.02\n", + "Adstocked value: 92,636.35\n", + "Saturated value: 0.4199\n", + "Final response: 60011.5819\n", + "Raw spend: 92636.0158949829\n", + "After adstock: 92636.34922831623\n", + "After hill transform: 0.41993279943199013\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652280763\n", + "After adstock: 107986.09856140963\n", + "After hill transform: 0.9837883468768612\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06837863917\n", + "After adstock: 142776.2448492274\n", + "After hill transform: 0.9994433467829594\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,908.05\n", + "Adstocked value: 413,909.27\n", + "Saturated value: 0.9384\n", + "Final response: 506867.9610\n", + "Raw spend: 413908.04564545606\n", + "After adstock: 413909.2678676783\n", + "After hill transform: 0.9384064374528114\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,636.02\n", + "Adstocked value: 92,636.35\n", + "Saturated value: 0.4199\n", + "Final response: 60011.5819\n", + "Raw spend: 92636.0158949829\n", + "After adstock: 92636.34922831623\n", + "After hill transform: 0.41993279943199013\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652280763\n", + "After adstock: 107986.09856140963\n", + "After hill transform: 0.9837883468768612\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06837863917\n", + "After adstock: 142776.2448492274\n", + "After hill transform: 0.9994433467829594\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,908.05\n", + "Adstocked value: 413,909.27\n", + "Saturated value: 0.9384\n", + "Final response: 506867.9610\n", + "Raw spend: 413908.04564544116\n", + "After adstock: 413909.2678676634\n", + "After hill transform: 0.938406437452805\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,636.02\n", + "Adstocked value: 92,636.35\n", + "Saturated value: 0.4199\n", + "Final response: 60011.5819\n", + "Raw spend: 92636.0158949978\n", + "After adstock: 92636.34922833114\n", + "After hill transform: 0.41993279943201306\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652280763\n", + "After adstock: 107986.09856140963\n", + "After hill transform: 0.9837883468768612\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06837863917\n", + "After adstock: 142776.2448492274\n", + "After hill transform: 0.9994433467829594\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,908.05\n", + "Adstocked value: 413,909.27\n", + "Saturated value: 0.9384\n", + "Final response: 506867.9610\n", + "Raw spend: 413908.04564544116\n", + "After adstock: 413909.2678676634\n", + "After hill transform: 0.938406437452805\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,636.02\n", + "Adstocked value: 92,636.35\n", + "Saturated value: 0.4199\n", + "Final response: 60011.5819\n", + "Raw spend: 92636.0158949829\n", + "After adstock: 92636.34922831623\n", + "After hill transform: 0.41993279943199013\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652280912\n", + "After adstock: 107986.09856142453\n", + "After hill transform: 0.983788346876867\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06837863917\n", + "After adstock: 142776.2448492274\n", + "After hill transform: 0.9994433467829594\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,908.05\n", + "Adstocked value: 413,909.27\n", + "Saturated value: 0.9384\n", + "Final response: 506867.9610\n", + "Raw spend: 413908.04564544116\n", + "After adstock: 413909.2678676634\n", + "After hill transform: 0.938406437452805\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,636.02\n", + "Adstocked value: 92,636.35\n", + "Saturated value: 0.4199\n", + "Final response: 60011.5819\n", + "Raw spend: 92636.0158949829\n", + "After adstock: 92636.34922831623\n", + "After hill transform: 0.41993279943199013\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652280763\n", + "After adstock: 107986.09856140963\n", + "After hill transform: 0.9837883468768612\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06837865408\n", + "After adstock: 142776.2448492423\n", + "After hill transform: 0.9994433467829597\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,908.05\n", + "Adstocked value: 413,909.27\n", + "Saturated value: 0.9384\n", + "Final response: 506867.9610\n", + "Raw spend: 413908.04564544116\n", + "After adstock: 413909.2678676634\n", + "After hill transform: 0.938406437452805\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,636.02\n", + "Adstocked value: 92,636.35\n", + "Saturated value: 0.4199\n", + "Final response: 60011.5819\n", + "Raw spend: 92636.0158949829\n", + "After adstock: 92636.34922831623\n", + "After hill transform: 0.41993279943199013\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652280763\n", + "After adstock: 107986.09856140963\n", + "After hill transform: 0.9837883468768612\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06837863917\n", + "After adstock: 142776.2448492274\n", + "After hill transform: 0.9994433467829594\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,908.05\n", + "Adstocked value: 413,909.27\n", + "Saturated value: 0.9384\n", + "Final response: 506867.9610\n", + "Raw spend: 413908.04564545606\n", + "After adstock: 413909.2678676783\n", + "After hill transform: 0.9384064374528114\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,636.02\n", + "Adstocked value: 92,636.35\n", + "Saturated value: 0.4199\n", + "Final response: 60011.5819\n", + "Raw spend: 92636.0158949829\n", + "After adstock: 92636.34922831623\n", + "After hill transform: 0.41993279943199013\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652280763\n", + "After adstock: 107986.09856140963\n", + "After hill transform: 0.9837883468768612\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06837863917\n", + "After adstock: 142776.2448492274\n", + "After hill transform: 0.9994433467829594\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,908.05\n", + "Adstocked value: 413,909.27\n", + "Saturated value: 0.9384\n", + "Final response: 506867.9610\n", + "Raw spend: 413908.04564544116\n", + "After adstock: 413909.2678676634\n", + "After hill transform: 0.938406437452805\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,636.02\n", + "Adstocked value: 92,636.35\n", + "Saturated value: 0.4199\n", + "Final response: 60011.5819\n", + "Raw spend: 92636.0158949978\n", + "After adstock: 92636.34922833114\n", + "After hill transform: 0.41993279943201306\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652280763\n", + "After adstock: 107986.09856140963\n", + "After hill transform: 0.9837883468768612\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06837863917\n", + "After adstock: 142776.2448492274\n", + "After hill transform: 0.9994433467829594\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,908.05\n", + "Adstocked value: 413,909.27\n", + "Saturated value: 0.9384\n", + "Final response: 506867.9610\n", + "Raw spend: 413908.04564544116\n", + "After adstock: 413909.2678676634\n", + "After hill transform: 0.938406437452805\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,636.02\n", + "Adstocked value: 92,636.35\n", + "Saturated value: 0.4199\n", + "Final response: 60011.5819\n", + "Raw spend: 92636.0158949829\n", + "After adstock: 92636.34922831623\n", + "After hill transform: 0.41993279943199013\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652280912\n", + "After adstock: 107986.09856142453\n", + "After hill transform: 0.983788346876867\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06837863917\n", + "After adstock: 142776.2448492274\n", + "After hill transform: 0.9994433467829594\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,908.05\n", + "Adstocked value: 413,909.27\n", + "Saturated value: 0.9384\n", + "Final response: 506867.9610\n", + "Raw spend: 413908.04564544116\n", + "After adstock: 413909.2678676634\n", + "After hill transform: 0.938406437452805\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,636.02\n", + "Adstocked value: 92,636.35\n", + "Saturated value: 0.4199\n", + "Final response: 60011.5819\n", + "Raw spend: 92636.0158949829\n", + "After adstock: 92636.34922831623\n", + "After hill transform: 0.41993279943199013\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652280763\n", + "After adstock: 107986.09856140963\n", + "After hill transform: 0.9837883468768612\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06837865408\n", + "After adstock: 142776.2448492423\n", + "After hill transform: 0.9994433467829597\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,905.86\n", + "Adstocked value: 413,907.08\n", + "Saturated value: 0.9384\n", + "Final response: 506867.4675\n", + "Raw spend: 413905.8621777498\n", + "After adstock: 413907.08439997205\n", + "After hill transform: 0.9384055237541712\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,640.36\n", + "Adstocked value: 92,640.69\n", + "Saturated value: 0.4199\n", + "Final response: 60012.5394\n", + "Raw spend: 92640.36074609144\n", + "After adstock: 92640.69407942476\n", + "After hill transform: 0.4199394997174259\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522816165\n", + "After adstock: 107986.09856149498\n", + "After hill transform: 0.9837883468768943\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.0683809109\n", + "After adstock: 142776.24485149913\n", + "After hill transform: 0.999443346782984\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,905.86\n", + "Adstocked value: 413,907.08\n", + "Saturated value: 0.9384\n", + "Final response: 506867.4675\n", + "Raw spend: 413905.8621777498\n", + "After adstock: 413907.08439997205\n", + "After hill transform: 0.9384055237541712\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,640.36\n", + "Adstocked value: 92,640.69\n", + "Saturated value: 0.4199\n", + "Final response: 60012.5394\n", + "Raw spend: 92640.36074609144\n", + "After adstock: 92640.69407942476\n", + "After hill transform: 0.4199394997174259\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522816165\n", + "After adstock: 107986.09856149498\n", + "After hill transform: 0.9837883468768943\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.0683809109\n", + "After adstock: 142776.24485149913\n", + "After hill transform: 0.999443346782984\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,905.86\n", + "Adstocked value: 413,907.08\n", + "Saturated value: 0.9384\n", + "Final response: 506867.4675\n", + "Raw spend: 413905.8621777647\n", + "After adstock: 413907.08439998695\n", + "After hill transform: 0.9384055237541774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,640.36\n", + "Adstocked value: 92,640.69\n", + "Saturated value: 0.4199\n", + "Final response: 60012.5394\n", + "Raw spend: 92640.36074609144\n", + "After adstock: 92640.69407942476\n", + "After hill transform: 0.4199394997174259\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522816165\n", + "After adstock: 107986.09856149498\n", + "After hill transform: 0.9837883468768943\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.0683809109\n", + "After adstock: 142776.24485149913\n", + "After hill transform: 0.999443346782984\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,905.86\n", + "Adstocked value: 413,907.08\n", + "Saturated value: 0.9384\n", + "Final response: 506867.4675\n", + "Raw spend: 413905.8621777498\n", + "After adstock: 413907.08439997205\n", + "After hill transform: 0.9384055237541712\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,640.36\n", + "Adstocked value: 92,640.69\n", + "Saturated value: 0.4199\n", + "Final response: 60012.5394\n", + "Raw spend: 92640.36074610634\n", + "After adstock: 92640.69407943967\n", + "After hill transform: 0.4199394997174489\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522816165\n", + "After adstock: 107986.09856149498\n", + "After hill transform: 0.9837883468768943\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.0683809109\n", + "After adstock: 142776.24485149913\n", + "After hill transform: 0.999443346782984\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,905.86\n", + "Adstocked value: 413,907.08\n", + "Saturated value: 0.9384\n", + "Final response: 506867.4675\n", + "Raw spend: 413905.8621777498\n", + "After adstock: 413907.08439997205\n", + "After hill transform: 0.9384055237541712\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,640.36\n", + "Adstocked value: 92,640.69\n", + "Saturated value: 0.4199\n", + "Final response: 60012.5394\n", + "Raw spend: 92640.36074609144\n", + "After adstock: 92640.69407942476\n", + "After hill transform: 0.4199394997174259\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522817655\n", + "After adstock: 107986.09856150988\n", + "After hill transform: 0.9837883468769002\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.0683809109\n", + "After adstock: 142776.24485149913\n", + "After hill transform: 0.999443346782984\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,905.86\n", + "Adstocked value: 413,907.08\n", + "Saturated value: 0.9384\n", + "Final response: 506867.4675\n", + "Raw spend: 413905.8621777498\n", + "After adstock: 413907.08439997205\n", + "After hill transform: 0.9384055237541712\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,640.36\n", + "Adstocked value: 92,640.69\n", + "Saturated value: 0.4199\n", + "Final response: 60012.5394\n", + "Raw spend: 92640.36074609144\n", + "After adstock: 92640.69407942476\n", + "After hill transform: 0.4199394997174259\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522816165\n", + "After adstock: 107986.09856149498\n", + "After hill transform: 0.9837883468768943\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.0683809258\n", + "After adstock: 142776.24485151403\n", + "After hill transform: 0.9994433467829842\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,905.86\n", + "Adstocked value: 413,907.08\n", + "Saturated value: 0.9384\n", + "Final response: 506867.4675\n", + "Raw spend: 413905.8621777498\n", + "After adstock: 413907.08439997205\n", + "After hill transform: 0.9384055237541712\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,640.36\n", + "Adstocked value: 92,640.69\n", + "Saturated value: 0.4199\n", + "Final response: 60012.5394\n", + "Raw spend: 92640.36074609144\n", + "After adstock: 92640.69407942476\n", + "After hill transform: 0.4199394997174259\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522816165\n", + "After adstock: 107986.09856149498\n", + "After hill transform: 0.9837883468768943\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.0683809109\n", + "After adstock: 142776.24485149913\n", + "After hill transform: 0.999443346782984\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,905.86\n", + "Adstocked value: 413,907.08\n", + "Saturated value: 0.9384\n", + "Final response: 506867.4675\n", + "Raw spend: 413905.8621777647\n", + "After adstock: 413907.08439998695\n", + "After hill transform: 0.9384055237541774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,640.36\n", + "Adstocked value: 92,640.69\n", + "Saturated value: 0.4199\n", + "Final response: 60012.5394\n", + "Raw spend: 92640.36074609144\n", + "After adstock: 92640.69407942476\n", + "After hill transform: 0.4199394997174259\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522816165\n", + "After adstock: 107986.09856149498\n", + "After hill transform: 0.9837883468768943\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.0683809109\n", + "After adstock: 142776.24485149913\n", + "After hill transform: 0.999443346782984\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,905.86\n", + "Adstocked value: 413,907.08\n", + "Saturated value: 0.9384\n", + "Final response: 506867.4675\n", + "Raw spend: 413905.8621777498\n", + "After adstock: 413907.08439997205\n", + "After hill transform: 0.9384055237541712\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,640.36\n", + "Adstocked value: 92,640.69\n", + "Saturated value: 0.4199\n", + "Final response: 60012.5394\n", + "Raw spend: 92640.36074610634\n", + "After adstock: 92640.69407943967\n", + "After hill transform: 0.4199394997174489\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522816165\n", + "After adstock: 107986.09856149498\n", + "After hill transform: 0.9837883468768943\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.0683809109\n", + "After adstock: 142776.24485149913\n", + "After hill transform: 0.999443346782984\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,905.86\n", + "Adstocked value: 413,907.08\n", + "Saturated value: 0.9384\n", + "Final response: 506867.4675\n", + "Raw spend: 413905.8621777498\n", + "After adstock: 413907.08439997205\n", + "After hill transform: 0.9384055237541712\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,640.36\n", + "Adstocked value: 92,640.69\n", + "Saturated value: 0.4199\n", + "Final response: 60012.5394\n", + "Raw spend: 92640.36074609144\n", + "After adstock: 92640.69407942476\n", + "After hill transform: 0.4199394997174259\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522817655\n", + "After adstock: 107986.09856150988\n", + "After hill transform: 0.9837883468769002\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.0683809109\n", + "After adstock: 142776.24485149913\n", + "After hill transform: 0.999443346782984\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,905.86\n", + "Adstocked value: 413,907.08\n", + "Saturated value: 0.9384\n", + "Final response: 506867.4675\n", + "Raw spend: 413905.8621777498\n", + "After adstock: 413907.08439997205\n", + "After hill transform: 0.9384055237541712\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,640.36\n", + "Adstocked value: 92,640.69\n", + "Saturated value: 0.4199\n", + "Final response: 60012.5394\n", + "Raw spend: 92640.36074609144\n", + "After adstock: 92640.69407942476\n", + "After hill transform: 0.4199394997174259\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522816165\n", + "After adstock: 107986.09856149498\n", + "After hill transform: 0.9837883468768943\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.0683809258\n", + "After adstock: 142776.24485151403\n", + "After hill transform: 0.9994433467829842\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,894.12\n", + "Adstocked value: 413,895.34\n", + "Saturated value: 0.9384\n", + "Final response: 506864.8137\n", + "Raw spend: 413894.1217325258\n", + "After adstock: 413895.34395474807\n", + "After hill transform: 0.9384006105221838\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,663.71\n", + "Adstocked value: 92,664.05\n", + "Saturated value: 0.4200\n", + "Final response: 60017.6854\n", + "Raw spend: 92663.71457145794\n", + "After adstock: 92664.04790479127\n", + "After hill transform: 0.4199755092604787\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522785523\n", + "After adstock: 107986.09856118856\n", + "After hill transform: 0.9837883468767752\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.0683727292\n", + "After adstock: 142776.24484331743\n", + "After hill transform: 0.9994433467828955\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,894.12\n", + "Adstocked value: 413,895.34\n", + "Saturated value: 0.9384\n", + "Final response: 506864.8137\n", + "Raw spend: 413894.1217325258\n", + "After adstock: 413895.34395474807\n", + "After hill transform: 0.9384006105221838\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,663.71\n", + "Adstocked value: 92,664.05\n", + "Saturated value: 0.4200\n", + "Final response: 60017.6854\n", + "Raw spend: 92663.71457145794\n", + "After adstock: 92664.04790479127\n", + "After hill transform: 0.4199755092604787\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522785523\n", + "After adstock: 107986.09856118856\n", + "After hill transform: 0.9837883468767752\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.0683727292\n", + "After adstock: 142776.24484331743\n", + "After hill transform: 0.9994433467828955\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,894.12\n", + "Adstocked value: 413,895.34\n", + "Saturated value: 0.9384\n", + "Final response: 506864.8137\n", + "Raw spend: 413894.1217325407\n", + "After adstock: 413895.34395476297\n", + "After hill transform: 0.9384006105221901\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,663.71\n", + "Adstocked value: 92,664.05\n", + "Saturated value: 0.4200\n", + "Final response: 60017.6854\n", + "Raw spend: 92663.71457145794\n", + "After adstock: 92664.04790479127\n", + "After hill transform: 0.4199755092604787\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522785523\n", + "After adstock: 107986.09856118856\n", + "After hill transform: 0.9837883468767752\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.0683727292\n", + "After adstock: 142776.24484331743\n", + "After hill transform: 0.9994433467828955\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,894.12\n", + "Adstocked value: 413,895.34\n", + "Saturated value: 0.9384\n", + "Final response: 506864.8137\n", + "Raw spend: 413894.1217325258\n", + "After adstock: 413895.34395474807\n", + "After hill transform: 0.9384006105221838\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,663.71\n", + "Adstocked value: 92,664.05\n", + "Saturated value: 0.4200\n", + "Final response: 60017.6854\n", + "Raw spend: 92663.71457147284\n", + "After adstock: 92664.04790480617\n", + "After hill transform: 0.4199755092605017\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522785523\n", + "After adstock: 107986.09856118856\n", + "After hill transform: 0.9837883468767752\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.0683727292\n", + "After adstock: 142776.24484331743\n", + "After hill transform: 0.9994433467828955\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,894.12\n", + "Adstocked value: 413,895.34\n", + "Saturated value: 0.9384\n", + "Final response: 506864.8137\n", + "Raw spend: 413894.1217325258\n", + "After adstock: 413895.34395474807\n", + "After hill transform: 0.9384006105221838\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,663.71\n", + "Adstocked value: 92,664.05\n", + "Saturated value: 0.4200\n", + "Final response: 60017.6854\n", + "Raw spend: 92663.71457145794\n", + "After adstock: 92664.04790479127\n", + "After hill transform: 0.4199755092604787\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522787013\n", + "After adstock: 107986.09856120346\n", + "After hill transform: 0.9837883468767811\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.0683727292\n", + "After adstock: 142776.24484331743\n", + "After hill transform: 0.9994433467828955\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,894.12\n", + "Adstocked value: 413,895.34\n", + "Saturated value: 0.9384\n", + "Final response: 506864.8137\n", + "Raw spend: 413894.1217325258\n", + "After adstock: 413895.34395474807\n", + "After hill transform: 0.9384006105221838\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,663.71\n", + "Adstocked value: 92,664.05\n", + "Saturated value: 0.4200\n", + "Final response: 60017.6854\n", + "Raw spend: 92663.71457145794\n", + "After adstock: 92664.04790479127\n", + "After hill transform: 0.4199755092604787\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522785523\n", + "After adstock: 107986.09856118856\n", + "After hill transform: 0.9837883468767752\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.0683727441\n", + "After adstock: 142776.24484333233\n", + "After hill transform: 0.9994433467828957\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,894.12\n", + "Adstocked value: 413,895.34\n", + "Saturated value: 0.9384\n", + "Final response: 506864.8137\n", + "Raw spend: 413894.1217325258\n", + "After adstock: 413895.34395474807\n", + "After hill transform: 0.9384006105221838\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,663.71\n", + "Adstocked value: 92,664.05\n", + "Saturated value: 0.4200\n", + "Final response: 60017.6854\n", + "Raw spend: 92663.71457145794\n", + "After adstock: 92664.04790479127\n", + "After hill transform: 0.4199755092604787\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522785523\n", + "After adstock: 107986.09856118856\n", + "After hill transform: 0.9837883468767752\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.0683727292\n", + "After adstock: 142776.24484331743\n", + "After hill transform: 0.9994433467828955\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,894.12\n", + "Adstocked value: 413,895.34\n", + "Saturated value: 0.9384\n", + "Final response: 506864.8137\n", + "Raw spend: 413894.1217325407\n", + "After adstock: 413895.34395476297\n", + "After hill transform: 0.9384006105221901\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,663.71\n", + "Adstocked value: 92,664.05\n", + "Saturated value: 0.4200\n", + "Final response: 60017.6854\n", + "Raw spend: 92663.71457145794\n", + "After adstock: 92664.04790479127\n", + "After hill transform: 0.4199755092604787\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522785523\n", + "After adstock: 107986.09856118856\n", + "After hill transform: 0.9837883468767752\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.0683727292\n", + "After adstock: 142776.24484331743\n", + "After hill transform: 0.9994433467828955\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,894.12\n", + "Adstocked value: 413,895.34\n", + "Saturated value: 0.9384\n", + "Final response: 506864.8137\n", + "Raw spend: 413894.1217325258\n", + "After adstock: 413895.34395474807\n", + "After hill transform: 0.9384006105221838\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,663.71\n", + "Adstocked value: 92,664.05\n", + "Saturated value: 0.4200\n", + "Final response: 60017.6854\n", + "Raw spend: 92663.71457147284\n", + "After adstock: 92664.04790480617\n", + "After hill transform: 0.4199755092605017\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522785523\n", + "After adstock: 107986.09856118856\n", + "After hill transform: 0.9837883468767752\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.0683727292\n", + "After adstock: 142776.24484331743\n", + "After hill transform: 0.9994433467828955\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,894.12\n", + "Adstocked value: 413,895.34\n", + "Saturated value: 0.9384\n", + "Final response: 506864.8137\n", + "Raw spend: 413894.1217325258\n", + "After adstock: 413895.34395474807\n", + "After hill transform: 0.9384006105221838\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,663.71\n", + "Adstocked value: 92,664.05\n", + "Saturated value: 0.4200\n", + "Final response: 60017.6854\n", + "Raw spend: 92663.71457145794\n", + "After adstock: 92664.04790479127\n", + "After hill transform: 0.4199755092604787\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522787013\n", + "After adstock: 107986.09856120346\n", + "After hill transform: 0.9837883468767811\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.0683727292\n", + "After adstock: 142776.24484331743\n", + "After hill transform: 0.9994433467828955\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,894.12\n", + "Adstocked value: 413,895.34\n", + "Saturated value: 0.9384\n", + "Final response: 506864.8137\n", + "Raw spend: 413894.1217325258\n", + "After adstock: 413895.34395474807\n", + "After hill transform: 0.9384006105221838\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,663.71\n", + "Adstocked value: 92,664.05\n", + "Saturated value: 0.4200\n", + "Final response: 60017.6854\n", + "Raw spend: 92663.71457145794\n", + "After adstock: 92664.04790479127\n", + "After hill transform: 0.4199755092604787\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522785523\n", + "After adstock: 107986.09856118856\n", + "After hill transform: 0.9837883468767752\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.0683727441\n", + "After adstock: 142776.24484333233\n", + "After hill transform: 0.9994433467828957\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,839.50\n", + "Adstocked value: 413,840.72\n", + "Saturated value: 0.9384\n", + "Final response: 506852.4624\n", + "Raw spend: 413839.4957109874\n", + "After adstock: 413840.7179332097\n", + "After hill transform: 0.938377743554119\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,772.38\n", + "Adstocked value: 92,772.72\n", + "Saturated value: 0.4201\n", + "Final response: 60041.6152\n", + "Raw spend: 92772.3831251873\n", + "After adstock: 92772.71645852063\n", + "After hill transform: 0.42014295851548544\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,839.50\n", + "Adstocked value: 413,840.72\n", + "Saturated value: 0.9384\n", + "Final response: 506852.4624\n", + "Raw spend: 413839.4957109874\n", + "After adstock: 413840.7179332097\n", + "After hill transform: 0.938377743554119\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,772.38\n", + "Adstocked value: 92,772.72\n", + "Saturated value: 0.4201\n", + "Final response: 60041.6152\n", + "Raw spend: 92772.3831251873\n", + "After adstock: 92772.71645852063\n", + "After hill transform: 0.42014295851548544\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,839.50\n", + "Adstocked value: 413,840.72\n", + "Saturated value: 0.9384\n", + "Final response: 506852.4624\n", + "Raw spend: 413839.4957110023\n", + "After adstock: 413840.7179332246\n", + "After hill transform: 0.9383777435541252\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,772.38\n", + "Adstocked value: 92,772.72\n", + "Saturated value: 0.4201\n", + "Final response: 60041.6152\n", + "Raw spend: 92772.3831251873\n", + "After adstock: 92772.71645852063\n", + "After hill transform: 0.42014295851548544\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,839.50\n", + "Adstocked value: 413,840.72\n", + "Saturated value: 0.9384\n", + "Final response: 506852.4624\n", + "Raw spend: 413839.4957109874\n", + "After adstock: 413840.7179332097\n", + "After hill transform: 0.938377743554119\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,772.38\n", + "Adstocked value: 92,772.72\n", + "Saturated value: 0.4201\n", + "Final response: 60041.6152\n", + "Raw spend: 92772.3831252022\n", + "After adstock: 92772.71645853553\n", + "After hill transform: 0.4201429585155083\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,839.50\n", + "Adstocked value: 413,840.72\n", + "Saturated value: 0.9384\n", + "Final response: 506852.4624\n", + "Raw spend: 413839.4957109874\n", + "After adstock: 413840.7179332097\n", + "After hill transform: 0.938377743554119\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,772.38\n", + "Adstocked value: 92,772.72\n", + "Saturated value: 0.4201\n", + "Final response: 60041.6152\n", + "Raw spend: 92772.3831251873\n", + "After adstock: 92772.71645852063\n", + "After hill transform: 0.42014295851548544\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,839.50\n", + "Adstocked value: 413,840.72\n", + "Saturated value: 0.9384\n", + "Final response: 506852.4624\n", + "Raw spend: 413839.4957109874\n", + "After adstock: 413840.7179332097\n", + "After hill transform: 0.938377743554119\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,772.38\n", + "Adstocked value: 92,772.72\n", + "Saturated value: 0.4201\n", + "Final response: 60041.6152\n", + "Raw spend: 92772.3831251873\n", + "After adstock: 92772.71645852063\n", + "After hill transform: 0.42014295851548544\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838203635\n", + "After adstock: 142776.24485262457\n", + "After hill transform: 0.9994433467829962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,839.50\n", + "Adstocked value: 413,840.72\n", + "Saturated value: 0.9384\n", + "Final response: 506852.4624\n", + "Raw spend: 413839.4957109874\n", + "After adstock: 413840.7179332097\n", + "After hill transform: 0.938377743554119\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,772.38\n", + "Adstocked value: 92,772.72\n", + "Saturated value: 0.4201\n", + "Final response: 60041.6152\n", + "Raw spend: 92772.3831251873\n", + "After adstock: 92772.71645852063\n", + "After hill transform: 0.42014295851548544\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,839.50\n", + "Adstocked value: 413,840.72\n", + "Saturated value: 0.9384\n", + "Final response: 506852.4624\n", + "Raw spend: 413839.4957110023\n", + "After adstock: 413840.7179332246\n", + "After hill transform: 0.9383777435541252\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,772.38\n", + "Adstocked value: 92,772.72\n", + "Saturated value: 0.4201\n", + "Final response: 60041.6152\n", + "Raw spend: 92772.3831251873\n", + "After adstock: 92772.71645852063\n", + "After hill transform: 0.42014295851548544\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,839.50\n", + "Adstocked value: 413,840.72\n", + "Saturated value: 0.9384\n", + "Final response: 506852.4624\n", + "Raw spend: 413839.4957109874\n", + "After adstock: 413840.7179332097\n", + "After hill transform: 0.938377743554119\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,772.38\n", + "Adstocked value: 92,772.72\n", + "Saturated value: 0.4201\n", + "Final response: 60041.6152\n", + "Raw spend: 92772.3831252022\n", + "After adstock: 92772.71645853553\n", + "After hill transform: 0.4201429585155083\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,839.50\n", + "Adstocked value: 413,840.72\n", + "Saturated value: 0.9384\n", + "Final response: 506852.4624\n", + "Raw spend: 413839.4957109874\n", + "After adstock: 413840.7179332097\n", + "After hill transform: 0.938377743554119\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,772.38\n", + "Adstocked value: 92,772.72\n", + "Saturated value: 0.4201\n", + "Final response: 60041.6152\n", + "Raw spend: 92772.3831251873\n", + "After adstock: 92772.71645852063\n", + "After hill transform: 0.42014295851548544\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,839.50\n", + "Adstocked value: 413,840.72\n", + "Saturated value: 0.9384\n", + "Final response: 506852.4624\n", + "Raw spend: 413839.4957109874\n", + "After adstock: 413840.7179332097\n", + "After hill transform: 0.938377743554119\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 92,772.38\n", + "Adstocked value: 92,772.72\n", + "Saturated value: 0.4201\n", + "Final response: 60041.6152\n", + "Raw spend: 92772.3831251873\n", + "After adstock: 92772.71645852063\n", + "After hill transform: 0.42014295851548544\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838203635\n", + "After adstock: 142776.24485262457\n", + "After hill transform: 0.9994433467829962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,566.37\n", + "Adstocked value: 413,567.59\n", + "Saturated value: 0.9383\n", + "Final response: 506790.6182\n", + "Raw spend: 413566.370566617\n", + "After adstock: 413567.59278883925\n", + "After hill transform: 0.938263246403183\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 93,315.72\n", + "Adstocked value: 93,316.05\n", + "Saturated value: 0.4210\n", + "Final response: 60160.8820\n", + "Raw spend: 93315.71603584389\n", + "After adstock: 93316.04936917721\n", + "After hill transform: 0.4209775317188967\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522815002\n", + "After adstock: 107986.09856148335\n", + "After hill transform: 0.9837883468768899\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838071012\n", + "After adstock: 142776.24485129834\n", + "After hill transform: 0.9994433467829819\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,566.37\n", + "Adstocked value: 413,567.59\n", + "Saturated value: 0.9383\n", + "Final response: 506790.6182\n", + "Raw spend: 413566.370566617\n", + "After adstock: 413567.59278883925\n", + "After hill transform: 0.938263246403183\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 93,315.72\n", + "Adstocked value: 93,316.05\n", + "Saturated value: 0.4210\n", + "Final response: 60160.8820\n", + "Raw spend: 93315.71603584389\n", + "After adstock: 93316.04936917721\n", + "After hill transform: 0.4209775317188967\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522815002\n", + "After adstock: 107986.09856148335\n", + "After hill transform: 0.9837883468768899\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838071012\n", + "After adstock: 142776.24485129834\n", + "After hill transform: 0.9994433467829819\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,566.37\n", + "Adstocked value: 413,567.59\n", + "Saturated value: 0.9383\n", + "Final response: 506790.6182\n", + "Raw spend: 413566.3705666319\n", + "After adstock: 413567.59278885415\n", + "After hill transform: 0.9382632464031893\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 93,315.72\n", + "Adstocked value: 93,316.05\n", + "Saturated value: 0.4210\n", + "Final response: 60160.8820\n", + "Raw spend: 93315.71603584389\n", + "After adstock: 93316.04936917721\n", + "After hill transform: 0.4209775317188967\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522815002\n", + "After adstock: 107986.09856148335\n", + "After hill transform: 0.9837883468768899\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838071012\n", + "After adstock: 142776.24485129834\n", + "After hill transform: 0.9994433467829819\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,566.37\n", + "Adstocked value: 413,567.59\n", + "Saturated value: 0.9383\n", + "Final response: 506790.6182\n", + "Raw spend: 413566.370566617\n", + "After adstock: 413567.59278883925\n", + "After hill transform: 0.938263246403183\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 93,315.72\n", + "Adstocked value: 93,316.05\n", + "Saturated value: 0.4210\n", + "Final response: 60160.8820\n", + "Raw spend: 93315.71603585879\n", + "After adstock: 93316.04936919211\n", + "After hill transform: 0.42097753171891955\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522815002\n", + "After adstock: 107986.09856148335\n", + "After hill transform: 0.9837883468768899\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838071012\n", + "After adstock: 142776.24485129834\n", + "After hill transform: 0.9994433467829819\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,566.37\n", + "Adstocked value: 413,567.59\n", + "Saturated value: 0.9383\n", + "Final response: 506790.6182\n", + "Raw spend: 413566.370566617\n", + "After adstock: 413567.59278883925\n", + "After hill transform: 0.938263246403183\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 93,315.72\n", + "Adstocked value: 93,316.05\n", + "Saturated value: 0.4210\n", + "Final response: 60160.8820\n", + "Raw spend: 93315.71603584389\n", + "After adstock: 93316.04936917721\n", + "After hill transform: 0.4209775317188967\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522816492\n", + "After adstock: 107986.09856149825\n", + "After hill transform: 0.9837883468768956\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838071012\n", + "After adstock: 142776.24485129834\n", + "After hill transform: 0.9994433467829819\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,566.37\n", + "Adstocked value: 413,567.59\n", + "Saturated value: 0.9383\n", + "Final response: 506790.6182\n", + "Raw spend: 413566.370566617\n", + "After adstock: 413567.59278883925\n", + "After hill transform: 0.938263246403183\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 93,315.72\n", + "Adstocked value: 93,316.05\n", + "Saturated value: 0.4210\n", + "Final response: 60160.8820\n", + "Raw spend: 93315.71603584389\n", + "After adstock: 93316.04936917721\n", + "After hill transform: 0.4209775317188967\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522815002\n", + "After adstock: 107986.09856148335\n", + "After hill transform: 0.9837883468768899\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838072502\n", + "After adstock: 142776.24485131324\n", + "After hill transform: 0.999443346782982\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,566.37\n", + "Adstocked value: 413,567.59\n", + "Saturated value: 0.9383\n", + "Final response: 506790.6182\n", + "Raw spend: 413566.370566617\n", + "After adstock: 413567.59278883925\n", + "After hill transform: 0.938263246403183\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 93,315.72\n", + "Adstocked value: 93,316.05\n", + "Saturated value: 0.4210\n", + "Final response: 60160.8820\n", + "Raw spend: 93315.71603584389\n", + "After adstock: 93316.04936917721\n", + "After hill transform: 0.4209775317188967\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522815002\n", + "After adstock: 107986.09856148335\n", + "After hill transform: 0.9837883468768899\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838071012\n", + "After adstock: 142776.24485129834\n", + "After hill transform: 0.9994433467829819\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,566.37\n", + "Adstocked value: 413,567.59\n", + "Saturated value: 0.9383\n", + "Final response: 506790.6182\n", + "Raw spend: 413566.3705666319\n", + "After adstock: 413567.59278885415\n", + "After hill transform: 0.9382632464031893\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 93,315.72\n", + "Adstocked value: 93,316.05\n", + "Saturated value: 0.4210\n", + "Final response: 60160.8820\n", + "Raw spend: 93315.71603584389\n", + "After adstock: 93316.04936917721\n", + "After hill transform: 0.4209775317188967\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522815002\n", + "After adstock: 107986.09856148335\n", + "After hill transform: 0.9837883468768899\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838071012\n", + "After adstock: 142776.24485129834\n", + "After hill transform: 0.9994433467829819\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,566.37\n", + "Adstocked value: 413,567.59\n", + "Saturated value: 0.9383\n", + "Final response: 506790.6182\n", + "Raw spend: 413566.370566617\n", + "After adstock: 413567.59278883925\n", + "After hill transform: 0.938263246403183\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 93,315.72\n", + "Adstocked value: 93,316.05\n", + "Saturated value: 0.4210\n", + "Final response: 60160.8820\n", + "Raw spend: 93315.71603585879\n", + "After adstock: 93316.04936919211\n", + "After hill transform: 0.42097753171891955\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522815002\n", + "After adstock: 107986.09856148335\n", + "After hill transform: 0.9837883468768899\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838071012\n", + "After adstock: 142776.24485129834\n", + "After hill transform: 0.9994433467829819\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,566.37\n", + "Adstocked value: 413,567.59\n", + "Saturated value: 0.9383\n", + "Final response: 506790.6182\n", + "Raw spend: 413566.370566617\n", + "After adstock: 413567.59278883925\n", + "After hill transform: 0.938263246403183\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 93,315.72\n", + "Adstocked value: 93,316.05\n", + "Saturated value: 0.4210\n", + "Final response: 60160.8820\n", + "Raw spend: 93315.71603584389\n", + "After adstock: 93316.04936917721\n", + "After hill transform: 0.4209775317188967\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522816492\n", + "After adstock: 107986.09856149825\n", + "After hill transform: 0.9837883468768956\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838071012\n", + "After adstock: 142776.24485129834\n", + "After hill transform: 0.9994433467829819\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 413,566.37\n", + "Adstocked value: 413,567.59\n", + "Saturated value: 0.9383\n", + "Final response: 506790.6182\n", + "Raw spend: 413566.370566617\n", + "After adstock: 413567.59278883925\n", + "After hill transform: 0.938263246403183\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 93,315.72\n", + "Adstocked value: 93,316.05\n", + "Saturated value: 0.4210\n", + "Final response: 60160.8820\n", + "Raw spend: 93315.71603584389\n", + "After adstock: 93316.04936917721\n", + "After hill transform: 0.4209775317188967\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522815002\n", + "After adstock: 107986.09856148335\n", + "After hill transform: 0.9837883468768899\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838072502\n", + "After adstock: 142776.24485131324\n", + "After hill transform: 0.999443346782982\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 412,200.74\n", + "Adstocked value: 412,201.97\n", + "Saturated value: 0.9377\n", + "Final response: 506479.1645\n", + "Raw spend: 412200.74484463735\n", + "After adstock: 412201.9670668596\n", + "After hill transform: 0.9376866265042235\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 96,032.38\n", + "Adstocked value: 96,032.71\n", + "Saturated value: 0.4251\n", + "Final response: 60747.9138\n", + "Raw spend: 96032.38058936407\n", + "After adstock: 96032.7139226974\n", + "After hill transform: 0.4250853038380066\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812358\n", + "After adstock: 107986.0985614569\n", + "After hill transform: 0.9837883468768795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838006692\n", + "After adstock: 142776.24485065514\n", + "After hill transform: 0.9994433467829749\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 412,200.74\n", + "Adstocked value: 412,201.97\n", + "Saturated value: 0.9377\n", + "Final response: 506479.1645\n", + "Raw spend: 412200.74484463735\n", + "After adstock: 412201.9670668596\n", + "After hill transform: 0.9376866265042235\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 96,032.38\n", + "Adstocked value: 96,032.71\n", + "Saturated value: 0.4251\n", + "Final response: 60747.9138\n", + "Raw spend: 96032.38058936407\n", + "After adstock: 96032.7139226974\n", + "After hill transform: 0.4250853038380066\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812358\n", + "After adstock: 107986.0985614569\n", + "After hill transform: 0.9837883468768795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838006692\n", + "After adstock: 142776.24485065514\n", + "After hill transform: 0.9994433467829749\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 412,200.74\n", + "Adstocked value: 412,201.97\n", + "Saturated value: 0.9377\n", + "Final response: 506479.1645\n", + "Raw spend: 412200.74484465225\n", + "After adstock: 412201.9670668745\n", + "After hill transform: 0.9376866265042298\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 96,032.38\n", + "Adstocked value: 96,032.71\n", + "Saturated value: 0.4251\n", + "Final response: 60747.9138\n", + "Raw spend: 96032.38058936407\n", + "After adstock: 96032.7139226974\n", + "After hill transform: 0.4250853038380066\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812358\n", + "After adstock: 107986.0985614569\n", + "After hill transform: 0.9837883468768795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838006692\n", + "After adstock: 142776.24485065514\n", + "After hill transform: 0.9994433467829749\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 412,200.74\n", + "Adstocked value: 412,201.97\n", + "Saturated value: 0.9377\n", + "Final response: 506479.1645\n", + "Raw spend: 412200.74484463735\n", + "After adstock: 412201.9670668596\n", + "After hill transform: 0.9376866265042235\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 96,032.38\n", + "Adstocked value: 96,032.71\n", + "Saturated value: 0.4251\n", + "Final response: 60747.9138\n", + "Raw spend: 96032.38058937897\n", + "After adstock: 96032.7139227123\n", + "After hill transform: 0.4250853038380288\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812358\n", + "After adstock: 107986.0985614569\n", + "After hill transform: 0.9837883468768795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838006692\n", + "After adstock: 142776.24485065514\n", + "After hill transform: 0.9994433467829749\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 412,200.74\n", + "Adstocked value: 412,201.97\n", + "Saturated value: 0.9377\n", + "Final response: 506479.1645\n", + "Raw spend: 412200.74484463735\n", + "After adstock: 412201.9670668596\n", + "After hill transform: 0.9376866265042235\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 96,032.38\n", + "Adstocked value: 96,032.71\n", + "Saturated value: 0.4251\n", + "Final response: 60747.9138\n", + "Raw spend: 96032.38058936407\n", + "After adstock: 96032.7139226974\n", + "After hill transform: 0.4250853038380066\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522813848\n", + "After adstock: 107986.09856147181\n", + "After hill transform: 0.9837883468768853\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838006692\n", + "After adstock: 142776.24485065514\n", + "After hill transform: 0.9994433467829749\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 412,200.74\n", + "Adstocked value: 412,201.97\n", + "Saturated value: 0.9377\n", + "Final response: 506479.1645\n", + "Raw spend: 412200.74484463735\n", + "After adstock: 412201.9670668596\n", + "After hill transform: 0.9376866265042235\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 96,032.38\n", + "Adstocked value: 96,032.71\n", + "Saturated value: 0.4251\n", + "Final response: 60747.9138\n", + "Raw spend: 96032.38058936407\n", + "After adstock: 96032.7139226974\n", + "After hill transform: 0.4250853038380066\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812358\n", + "After adstock: 107986.0985614569\n", + "After hill transform: 0.9837883468768795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838008182\n", + "After adstock: 142776.24485067005\n", + "After hill transform: 0.9994433467829751\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 412,200.74\n", + "Adstocked value: 412,201.97\n", + "Saturated value: 0.9377\n", + "Final response: 506479.1645\n", + "Raw spend: 412200.74484463735\n", + "After adstock: 412201.9670668596\n", + "After hill transform: 0.9376866265042235\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 96,032.38\n", + "Adstocked value: 96,032.71\n", + "Saturated value: 0.4251\n", + "Final response: 60747.9138\n", + "Raw spend: 96032.38058936407\n", + "After adstock: 96032.7139226974\n", + "After hill transform: 0.4250853038380066\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812358\n", + "After adstock: 107986.0985614569\n", + "After hill transform: 0.9837883468768795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838006692\n", + "After adstock: 142776.24485065514\n", + "After hill transform: 0.9994433467829749\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 412,200.74\n", + "Adstocked value: 412,201.97\n", + "Saturated value: 0.9377\n", + "Final response: 506479.1645\n", + "Raw spend: 412200.74484465225\n", + "After adstock: 412201.9670668745\n", + "After hill transform: 0.9376866265042298\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 96,032.38\n", + "Adstocked value: 96,032.71\n", + "Saturated value: 0.4251\n", + "Final response: 60747.9138\n", + "Raw spend: 96032.38058936407\n", + "After adstock: 96032.7139226974\n", + "After hill transform: 0.4250853038380066\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812358\n", + "After adstock: 107986.0985614569\n", + "After hill transform: 0.9837883468768795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838006692\n", + "After adstock: 142776.24485065514\n", + "After hill transform: 0.9994433467829749\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 412,200.74\n", + "Adstocked value: 412,201.97\n", + "Saturated value: 0.9377\n", + "Final response: 506479.1645\n", + "Raw spend: 412200.74484463735\n", + "After adstock: 412201.9670668596\n", + "After hill transform: 0.9376866265042235\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 96,032.38\n", + "Adstocked value: 96,032.71\n", + "Saturated value: 0.4251\n", + "Final response: 60747.9138\n", + "Raw spend: 96032.38058937897\n", + "After adstock: 96032.7139227123\n", + "After hill transform: 0.4250853038380288\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812358\n", + "After adstock: 107986.0985614569\n", + "After hill transform: 0.9837883468768795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838006692\n", + "After adstock: 142776.24485065514\n", + "After hill transform: 0.9994433467829749\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 412,200.74\n", + "Adstocked value: 412,201.97\n", + "Saturated value: 0.9377\n", + "Final response: 506479.1645\n", + "Raw spend: 412200.74484463735\n", + "After adstock: 412201.9670668596\n", + "After hill transform: 0.9376866265042235\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 96,032.38\n", + "Adstocked value: 96,032.71\n", + "Saturated value: 0.4251\n", + "Final response: 60747.9138\n", + "Raw spend: 96032.38058936407\n", + "After adstock: 96032.7139226974\n", + "After hill transform: 0.4250853038380066\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522813848\n", + "After adstock: 107986.09856147181\n", + "After hill transform: 0.9837883468768853\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838006692\n", + "After adstock: 142776.24485065514\n", + "After hill transform: 0.9994433467829749\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 412,200.74\n", + "Adstocked value: 412,201.97\n", + "Saturated value: 0.9377\n", + "Final response: 506479.1645\n", + "Raw spend: 412200.74484463735\n", + "After adstock: 412201.9670668596\n", + "After hill transform: 0.9376866265042235\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 96,032.38\n", + "Adstocked value: 96,032.71\n", + "Saturated value: 0.4251\n", + "Final response: 60747.9138\n", + "Raw spend: 96032.38058936407\n", + "After adstock: 96032.7139226974\n", + "After hill transform: 0.4250853038380066\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812358\n", + "After adstock: 107986.0985614569\n", + "After hill transform: 0.9837883468768795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838008182\n", + "After adstock: 142776.24485067005\n", + "After hill transform: 0.9994433467829751\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 405,628.35\n", + "Adstocked value: 405,629.57\n", + "Saturated value: 0.9348\n", + "Final response: 504926.6330\n", + "Raw spend: 405628.3496948861\n", + "After adstock: 405629.5719171084\n", + "After hill transform: 0.9348122968569098\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 109,106.98\n", + "Adstocked value: 109,107.31\n", + "Saturated value: 0.4435\n", + "Final response: 63375.8887\n", + "Raw spend: 109106.97607210961\n", + "After adstock: 109107.30940544294\n", + "After hill transform: 0.4434746350830733\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 405,628.35\n", + "Adstocked value: 405,629.57\n", + "Saturated value: 0.9348\n", + "Final response: 504926.6330\n", + "Raw spend: 405628.3496948861\n", + "After adstock: 405629.5719171084\n", + "After hill transform: 0.9348122968569098\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 109,106.98\n", + "Adstocked value: 109,107.31\n", + "Saturated value: 0.4435\n", + "Final response: 63375.8887\n", + "Raw spend: 109106.97607210961\n", + "After adstock: 109107.30940544294\n", + "After hill transform: 0.4434746350830733\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 405,628.35\n", + "Adstocked value: 405,629.57\n", + "Saturated value: 0.9348\n", + "Final response: 504926.6330\n", + "Raw spend: 405628.34969490103\n", + "After adstock: 405629.5719171233\n", + "After hill transform: 0.9348122968569165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 109,106.98\n", + "Adstocked value: 109,107.31\n", + "Saturated value: 0.4435\n", + "Final response: 63375.8887\n", + "Raw spend: 109106.97607210961\n", + "After adstock: 109107.30940544294\n", + "After hill transform: 0.4434746350830733\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 405,628.35\n", + "Adstocked value: 405,629.57\n", + "Saturated value: 0.9348\n", + "Final response: 504926.6330\n", + "Raw spend: 405628.3496948861\n", + "After adstock: 405629.5719171084\n", + "After hill transform: 0.9348122968569098\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 109,106.98\n", + "Adstocked value: 109,107.31\n", + "Saturated value: 0.4435\n", + "Final response: 63375.8887\n", + "Raw spend: 109106.97607212451\n", + "After adstock: 109107.30940545784\n", + "After hill transform: 0.44347463508309304\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 405,628.35\n", + "Adstocked value: 405,629.57\n", + "Saturated value: 0.9348\n", + "Final response: 504926.6330\n", + "Raw spend: 405628.3496948861\n", + "After adstock: 405629.5719171084\n", + "After hill transform: 0.9348122968569098\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 109,106.98\n", + "Adstocked value: 109,107.31\n", + "Saturated value: 0.4435\n", + "Final response: 63375.8887\n", + "Raw spend: 109106.97607210961\n", + "After adstock: 109107.30940544294\n", + "After hill transform: 0.4434746350830733\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 405,628.35\n", + "Adstocked value: 405,629.57\n", + "Saturated value: 0.9348\n", + "Final response: 504926.6330\n", + "Raw spend: 405628.3496948861\n", + "After adstock: 405629.5719171084\n", + "After hill transform: 0.9348122968569098\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 109,106.98\n", + "Adstocked value: 109,107.31\n", + "Saturated value: 0.4435\n", + "Final response: 63375.8887\n", + "Raw spend: 109106.97607210961\n", + "After adstock: 109107.30940544294\n", + "After hill transform: 0.4434746350830733\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838203635\n", + "After adstock: 142776.24485262457\n", + "After hill transform: 0.9994433467829962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 405,628.35\n", + "Adstocked value: 405,629.57\n", + "Saturated value: 0.9348\n", + "Final response: 504926.6330\n", + "Raw spend: 405628.3496948861\n", + "After adstock: 405629.5719171084\n", + "After hill transform: 0.9348122968569098\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 109,106.98\n", + "Adstocked value: 109,107.31\n", + "Saturated value: 0.4435\n", + "Final response: 63375.8887\n", + "Raw spend: 109106.97607210961\n", + "After adstock: 109107.30940544294\n", + "After hill transform: 0.4434746350830733\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 405,628.35\n", + "Adstocked value: 405,629.57\n", + "Saturated value: 0.9348\n", + "Final response: 504926.6330\n", + "Raw spend: 405628.34969490103\n", + "After adstock: 405629.5719171233\n", + "After hill transform: 0.9348122968569165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 109,106.98\n", + "Adstocked value: 109,107.31\n", + "Saturated value: 0.4435\n", + "Final response: 63375.8887\n", + "Raw spend: 109106.97607210961\n", + "After adstock: 109107.30940544294\n", + "After hill transform: 0.4434746350830733\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 405,628.35\n", + "Adstocked value: 405,629.57\n", + "Saturated value: 0.9348\n", + "Final response: 504926.6330\n", + "Raw spend: 405628.3496948861\n", + "After adstock: 405629.5719171084\n", + "After hill transform: 0.9348122968569098\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 109,106.98\n", + "Adstocked value: 109,107.31\n", + "Saturated value: 0.4435\n", + "Final response: 63375.8887\n", + "Raw spend: 109106.97607212451\n", + "After adstock: 109107.30940545784\n", + "After hill transform: 0.44347463508309304\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 405,628.35\n", + "Adstocked value: 405,629.57\n", + "Saturated value: 0.9348\n", + "Final response: 504926.6330\n", + "Raw spend: 405628.3496948861\n", + "After adstock: 405629.5719171084\n", + "After hill transform: 0.9348122968569098\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 109,106.98\n", + "Adstocked value: 109,107.31\n", + "Saturated value: 0.4435\n", + "Final response: 63375.8887\n", + "Raw spend: 109106.97607210961\n", + "After adstock: 109107.30940544294\n", + "After hill transform: 0.4434746350830733\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 405,628.35\n", + "Adstocked value: 405,629.57\n", + "Saturated value: 0.9348\n", + "Final response: 504926.6330\n", + "Raw spend: 405628.3496948861\n", + "After adstock: 405629.5719171084\n", + "After hill transform: 0.9348122968569098\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 109,106.98\n", + "Adstocked value: 109,107.31\n", + "Saturated value: 0.4435\n", + "Final response: 63375.8887\n", + "Raw spend: 109106.97607210961\n", + "After adstock: 109107.30940544294\n", + "After hill transform: 0.4434746350830733\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838203635\n", + "After adstock: 142776.24485262457\n", + "After hill transform: 0.9994433467829962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 390,999.41\n", + "Adstocked value: 391,000.63\n", + "Saturated value: 0.9278\n", + "Final response: 501125.6267\n", + "Raw spend: 390999.40788568003\n", + "After adstock: 391000.6301079023\n", + "After hill transform: 0.9277751805426199\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 138,261.59\n", + "Adstocked value: 138,261.92\n", + "Saturated value: 0.4780\n", + "Final response: 68305.2964\n", + "Raw spend: 138261.5853454669\n", + "After adstock: 138261.91867880026\n", + "After hill transform: 0.4779683095891609\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 115,412.70\n", + "Adstocked value: 115,412.87\n", + "Saturated value: 0.9990\n", + "Final response: 27954.2898\n", + "Raw spend: 115412.69845253516\n", + "After adstock: 115412.8749231234\n", + "After hill transform: 0.9989957579846915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 390,999.41\n", + "Adstocked value: 391,000.63\n", + "Saturated value: 0.9278\n", + "Final response: 501125.6267\n", + "Raw spend: 390999.40788568003\n", + "After adstock: 391000.6301079023\n", + "After hill transform: 0.9277751805426199\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 138,261.59\n", + "Adstocked value: 138,261.92\n", + "Saturated value: 0.4780\n", + "Final response: 68305.2964\n", + "Raw spend: 138261.5853454669\n", + "After adstock: 138261.91867880026\n", + "After hill transform: 0.4779683095891609\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 115,412.70\n", + "Adstocked value: 115,412.87\n", + "Saturated value: 0.9990\n", + "Final response: 27954.2898\n", + "Raw spend: 115412.69845253516\n", + "After adstock: 115412.8749231234\n", + "After hill transform: 0.9989957579846915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 390,999.41\n", + "Adstocked value: 391,000.63\n", + "Saturated value: 0.9278\n", + "Final response: 501125.6267\n", + "Raw spend: 390999.40788569493\n", + "After adstock: 391000.6301079172\n", + "After hill transform: 0.9277751805426275\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 138,261.59\n", + "Adstocked value: 138,261.92\n", + "Saturated value: 0.4780\n", + "Final response: 68305.2964\n", + "Raw spend: 138261.5853454669\n", + "After adstock: 138261.91867880026\n", + "After hill transform: 0.4779683095891609\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 115,412.70\n", + "Adstocked value: 115,412.87\n", + "Saturated value: 0.9990\n", + "Final response: 27954.2898\n", + "Raw spend: 115412.69845253516\n", + "After adstock: 115412.8749231234\n", + "After hill transform: 0.9989957579846915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 390,999.41\n", + "Adstocked value: 391,000.63\n", + "Saturated value: 0.9278\n", + "Final response: 501125.6267\n", + "Raw spend: 390999.40788568003\n", + "After adstock: 391000.6301079023\n", + "After hill transform: 0.9277751805426199\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 138,261.59\n", + "Adstocked value: 138,261.92\n", + "Saturated value: 0.4780\n", + "Final response: 68305.2964\n", + "Raw spend: 138261.5853454818\n", + "After adstock: 138261.91867881516\n", + "After hill transform: 0.4779683095891766\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 115,412.70\n", + "Adstocked value: 115,412.87\n", + "Saturated value: 0.9990\n", + "Final response: 27954.2898\n", + "Raw spend: 115412.69845253516\n", + "After adstock: 115412.8749231234\n", + "After hill transform: 0.9989957579846915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 390,999.41\n", + "Adstocked value: 391,000.63\n", + "Saturated value: 0.9278\n", + "Final response: 501125.6267\n", + "Raw spend: 390999.40788568003\n", + "After adstock: 391000.6301079023\n", + "After hill transform: 0.9277751805426199\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 138,261.59\n", + "Adstocked value: 138,261.92\n", + "Saturated value: 0.4780\n", + "Final response: 68305.2964\n", + "Raw spend: 138261.5853454669\n", + "After adstock: 138261.91867880026\n", + "After hill transform: 0.4779683095891609\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 115,412.70\n", + "Adstocked value: 115,412.87\n", + "Saturated value: 0.9990\n", + "Final response: 27954.2898\n", + "Raw spend: 115412.69845253516\n", + "After adstock: 115412.8749231234\n", + "After hill transform: 0.9989957579846915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 390,999.41\n", + "Adstocked value: 391,000.63\n", + "Saturated value: 0.9278\n", + "Final response: 501125.6267\n", + "Raw spend: 390999.40788568003\n", + "After adstock: 391000.6301079023\n", + "After hill transform: 0.9277751805426199\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 138,261.59\n", + "Adstocked value: 138,261.92\n", + "Saturated value: 0.4780\n", + "Final response: 68305.2964\n", + "Raw spend: 138261.5853454669\n", + "After adstock: 138261.91867880026\n", + "After hill transform: 0.4779683095891609\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 115,412.70\n", + "Adstocked value: 115,412.87\n", + "Saturated value: 0.9990\n", + "Final response: 27954.2898\n", + "Raw spend: 115412.69845255006\n", + "After adstock: 115412.8749231383\n", + "After hill transform: 0.9989957579846919\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 390,999.41\n", + "Adstocked value: 391,000.63\n", + "Saturated value: 0.9278\n", + "Final response: 501125.6267\n", + "Raw spend: 390999.40788568003\n", + "After adstock: 391000.6301079023\n", + "After hill transform: 0.9277751805426199\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 138,261.59\n", + "Adstocked value: 138,261.92\n", + "Saturated value: 0.4780\n", + "Final response: 68305.2964\n", + "Raw spend: 138261.5853454669\n", + "After adstock: 138261.91867880026\n", + "After hill transform: 0.4779683095891609\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 115,412.70\n", + "Adstocked value: 115,412.87\n", + "Saturated value: 0.9990\n", + "Final response: 27954.2898\n", + "Raw spend: 115412.69845253516\n", + "After adstock: 115412.8749231234\n", + "After hill transform: 0.9989957579846915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 390,999.41\n", + "Adstocked value: 391,000.63\n", + "Saturated value: 0.9278\n", + "Final response: 501125.6267\n", + "Raw spend: 390999.40788569493\n", + "After adstock: 391000.6301079172\n", + "After hill transform: 0.9277751805426275\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 138,261.59\n", + "Adstocked value: 138,261.92\n", + "Saturated value: 0.4780\n", + "Final response: 68305.2964\n", + "Raw spend: 138261.5853454669\n", + "After adstock: 138261.91867880026\n", + "After hill transform: 0.4779683095891609\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 115,412.70\n", + "Adstocked value: 115,412.87\n", + "Saturated value: 0.9990\n", + "Final response: 27954.2898\n", + "Raw spend: 115412.69845253516\n", + "After adstock: 115412.8749231234\n", + "After hill transform: 0.9989957579846915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 390,999.41\n", + "Adstocked value: 391,000.63\n", + "Saturated value: 0.9278\n", + "Final response: 501125.6267\n", + "Raw spend: 390999.40788568003\n", + "After adstock: 391000.6301079023\n", + "After hill transform: 0.9277751805426199\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 138,261.59\n", + "Adstocked value: 138,261.92\n", + "Saturated value: 0.4780\n", + "Final response: 68305.2964\n", + "Raw spend: 138261.5853454818\n", + "After adstock: 138261.91867881516\n", + "After hill transform: 0.4779683095891766\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 115,412.70\n", + "Adstocked value: 115,412.87\n", + "Saturated value: 0.9990\n", + "Final response: 27954.2898\n", + "Raw spend: 115412.69845253516\n", + "After adstock: 115412.8749231234\n", + "After hill transform: 0.9989957579846915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 390,999.41\n", + "Adstocked value: 391,000.63\n", + "Saturated value: 0.9278\n", + "Final response: 501125.6267\n", + "Raw spend: 390999.40788568003\n", + "After adstock: 391000.6301079023\n", + "After hill transform: 0.9277751805426199\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 138,261.59\n", + "Adstocked value: 138,261.92\n", + "Saturated value: 0.4780\n", + "Final response: 68305.2964\n", + "Raw spend: 138261.5853454669\n", + "After adstock: 138261.91867880026\n", + "After hill transform: 0.4779683095891609\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 115,412.70\n", + "Adstocked value: 115,412.87\n", + "Saturated value: 0.9990\n", + "Final response: 27954.2898\n", + "Raw spend: 115412.69845253516\n", + "After adstock: 115412.8749231234\n", + "After hill transform: 0.9989957579846915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 390,999.41\n", + "Adstocked value: 391,000.63\n", + "Saturated value: 0.9278\n", + "Final response: 501125.6267\n", + "Raw spend: 390999.40788568003\n", + "After adstock: 391000.6301079023\n", + "After hill transform: 0.9277751805426199\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 138,261.59\n", + "Adstocked value: 138,261.92\n", + "Saturated value: 0.4780\n", + "Final response: 68305.2964\n", + "Raw spend: 138261.5853454669\n", + "After adstock: 138261.91867880026\n", + "After hill transform: 0.4779683095891609\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 115,412.70\n", + "Adstocked value: 115,412.87\n", + "Saturated value: 0.9990\n", + "Final response: 27954.2898\n", + "Raw spend: 115412.69845255006\n", + "After adstock: 115412.8749231383\n", + "After hill transform: 0.9989957579846919\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 389,310.05\n", + "Adstocked value: 389,311.27\n", + "Saturated value: 0.9269\n", + "Final response: 500653.3905\n", + "Raw spend: 389310.049981027\n", + "After adstock: 389311.2722032493\n", + "After hill transform: 0.9269008908557019\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 141,693.49\n", + "Adstocked value: 141,693.82\n", + "Saturated value: 0.4816\n", + "Final response: 68818.1931\n", + "Raw spend: 141693.49007235726\n", + "After adstock: 141693.8234056906\n", + "After hill transform: 0.4815573194280053\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820418\n", + "After adstock: 107986.09856153751\n", + "After hill transform: 0.9837883468769109\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 78,613.16\n", + "Adstocked value: 78,613.34\n", + "Saturated value: 0.9971\n", + "Final response: 27900.9752\n", + "Raw spend: 78613.16193432893\n", + "After adstock: 78613.33840491717\n", + "After hill transform: 0.9970904671770218\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 389,310.05\n", + "Adstocked value: 389,311.27\n", + "Saturated value: 0.9269\n", + "Final response: 500653.3905\n", + "Raw spend: 389310.049981027\n", + "After adstock: 389311.2722032493\n", + "After hill transform: 0.9269008908557019\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 141,693.49\n", + "Adstocked value: 141,693.82\n", + "Saturated value: 0.4816\n", + "Final response: 68818.1931\n", + "Raw spend: 141693.49007235726\n", + "After adstock: 141693.8234056906\n", + "After hill transform: 0.4815573194280053\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820418\n", + "After adstock: 107986.09856153751\n", + "After hill transform: 0.9837883468769109\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 78,613.16\n", + "Adstocked value: 78,613.34\n", + "Saturated value: 0.9971\n", + "Final response: 27900.9752\n", + "Raw spend: 78613.16193432893\n", + "After adstock: 78613.33840491717\n", + "After hill transform: 0.9970904671770218\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 390,382.41\n", + "Adstocked value: 390,383.63\n", + "Saturated value: 0.9275\n", + "Final response: 500953.9969\n", + "Raw spend: 390382.40957770974\n", + "After adstock: 390383.631799932\n", + "After hill transform: 0.927457428188606\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 139,515.01\n", + "Adstocked value: 139,515.34\n", + "Saturated value: 0.4793\n", + "Final response: 68494.0458\n", + "Raw spend: 139515.0079646611\n", + "After adstock: 139515.34129799446\n", + "After hill transform: 0.4792890891591612\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820478\n", + "After adstock: 107986.0985615381\n", + "After hill transform: 0.9837883468769112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 101,972.53\n", + "Adstocked value: 101,972.71\n", + "Saturated value: 0.9986\n", + "Final response: 27942.7835\n", + "Raw spend: 101972.5318050256\n", + "After adstock: 101972.70827561384\n", + "After hill transform: 0.998584559301059\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 390,382.41\n", + "Adstocked value: 390,383.63\n", + "Saturated value: 0.9275\n", + "Final response: 500953.9969\n", + "Raw spend: 390382.40957770974\n", + "After adstock: 390383.631799932\n", + "After hill transform: 0.927457428188606\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 139,515.01\n", + "Adstocked value: 139,515.34\n", + "Saturated value: 0.4793\n", + "Final response: 68494.0458\n", + "Raw spend: 139515.0079646611\n", + "After adstock: 139515.34129799446\n", + "After hill transform: 0.4792890891591612\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820478\n", + "After adstock: 107986.0985615381\n", + "After hill transform: 0.9837883468769112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 101,972.53\n", + "Adstocked value: 101,972.71\n", + "Saturated value: 0.9986\n", + "Final response: 27942.7835\n", + "Raw spend: 101972.5318050256\n", + "After adstock: 101972.70827561384\n", + "After hill transform: 0.998584559301059\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 390,382.41\n", + "Adstocked value: 390,383.63\n", + "Saturated value: 0.9275\n", + "Final response: 500953.9969\n", + "Raw spend: 390382.40957772464\n", + "After adstock: 390383.6317999469\n", + "After hill transform: 0.9274574281886138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 139,515.01\n", + "Adstocked value: 139,515.34\n", + "Saturated value: 0.4793\n", + "Final response: 68494.0458\n", + "Raw spend: 139515.0079646611\n", + "After adstock: 139515.34129799446\n", + "After hill transform: 0.4792890891591612\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820478\n", + "After adstock: 107986.0985615381\n", + "After hill transform: 0.9837883468769112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 101,972.53\n", + "Adstocked value: 101,972.71\n", + "Saturated value: 0.9986\n", + "Final response: 27942.7835\n", + "Raw spend: 101972.5318050256\n", + "After adstock: 101972.70827561384\n", + "After hill transform: 0.998584559301059\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 390,382.41\n", + "Adstocked value: 390,383.63\n", + "Saturated value: 0.9275\n", + "Final response: 500953.9969\n", + "Raw spend: 390382.40957770974\n", + "After adstock: 390383.631799932\n", + "After hill transform: 0.927457428188606\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 139,515.01\n", + "Adstocked value: 139,515.34\n", + "Saturated value: 0.4793\n", + "Final response: 68494.0458\n", + "Raw spend: 139515.007964676\n", + "After adstock: 139515.34129800936\n", + "After hill transform: 0.47928908915917684\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820478\n", + "After adstock: 107986.0985615381\n", + "After hill transform: 0.9837883468769112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 101,972.53\n", + "Adstocked value: 101,972.71\n", + "Saturated value: 0.9986\n", + "Final response: 27942.7835\n", + "Raw spend: 101972.5318050256\n", + "After adstock: 101972.70827561384\n", + "After hill transform: 0.998584559301059\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 390,382.41\n", + "Adstocked value: 390,383.63\n", + "Saturated value: 0.9275\n", + "Final response: 500953.9969\n", + "Raw spend: 390382.40957770974\n", + "After adstock: 390383.631799932\n", + "After hill transform: 0.927457428188606\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 139,515.01\n", + "Adstocked value: 139,515.34\n", + "Saturated value: 0.4793\n", + "Final response: 68494.0458\n", + "Raw spend: 139515.0079646611\n", + "After adstock: 139515.34129799446\n", + "After hill transform: 0.4792890891591612\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522818988\n", + "After adstock: 107986.0985615232\n", + "After hill transform: 0.9837883468769053\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 101,972.53\n", + "Adstocked value: 101,972.71\n", + "Saturated value: 0.9986\n", + "Final response: 27942.7835\n", + "Raw spend: 101972.5318050256\n", + "After adstock: 101972.70827561384\n", + "After hill transform: 0.998584559301059\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 390,382.41\n", + "Adstocked value: 390,383.63\n", + "Saturated value: 0.9275\n", + "Final response: 500953.9969\n", + "Raw spend: 390382.40957770974\n", + "After adstock: 390383.631799932\n", + "After hill transform: 0.927457428188606\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 139,515.01\n", + "Adstocked value: 139,515.34\n", + "Saturated value: 0.4793\n", + "Final response: 68494.0458\n", + "Raw spend: 139515.0079646611\n", + "After adstock: 139515.34129799446\n", + "After hill transform: 0.4792890891591612\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820478\n", + "After adstock: 107986.0985615381\n", + "After hill transform: 0.9837883468769112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 101,972.53\n", + "Adstocked value: 101,972.71\n", + "Saturated value: 0.9986\n", + "Final response: 27942.7835\n", + "Raw spend: 101972.5318050405\n", + "After adstock: 101972.70827562874\n", + "After hill transform: 0.9985845593010597\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 390,382.41\n", + "Adstocked value: 390,383.63\n", + "Saturated value: 0.9275\n", + "Final response: 500953.9969\n", + "Raw spend: 390382.40957770974\n", + "After adstock: 390383.631799932\n", + "After hill transform: 0.927457428188606\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 139,515.01\n", + "Adstocked value: 139,515.34\n", + "Saturated value: 0.4793\n", + "Final response: 68494.0458\n", + "Raw spend: 139515.0079646611\n", + "After adstock: 139515.34129799446\n", + "After hill transform: 0.4792890891591612\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820478\n", + "After adstock: 107986.0985615381\n", + "After hill transform: 0.9837883468769112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 101,972.53\n", + "Adstocked value: 101,972.71\n", + "Saturated value: 0.9986\n", + "Final response: 27942.7835\n", + "Raw spend: 101972.5318050256\n", + "After adstock: 101972.70827561384\n", + "After hill transform: 0.998584559301059\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 390,382.41\n", + "Adstocked value: 390,383.63\n", + "Saturated value: 0.9275\n", + "Final response: 500953.9969\n", + "Raw spend: 390382.40957772464\n", + "After adstock: 390383.6317999469\n", + "After hill transform: 0.9274574281886138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 139,515.01\n", + "Adstocked value: 139,515.34\n", + "Saturated value: 0.4793\n", + "Final response: 68494.0458\n", + "Raw spend: 139515.0079646611\n", + "After adstock: 139515.34129799446\n", + "After hill transform: 0.4792890891591612\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820478\n", + "After adstock: 107986.0985615381\n", + "After hill transform: 0.9837883468769112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 101,972.53\n", + "Adstocked value: 101,972.71\n", + "Saturated value: 0.9986\n", + "Final response: 27942.7835\n", + "Raw spend: 101972.5318050256\n", + "After adstock: 101972.70827561384\n", + "After hill transform: 0.998584559301059\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 390,382.41\n", + "Adstocked value: 390,383.63\n", + "Saturated value: 0.9275\n", + "Final response: 500953.9969\n", + "Raw spend: 390382.40957770974\n", + "After adstock: 390383.631799932\n", + "After hill transform: 0.927457428188606\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 139,515.01\n", + "Adstocked value: 139,515.34\n", + "Saturated value: 0.4793\n", + "Final response: 68494.0458\n", + "Raw spend: 139515.007964676\n", + "After adstock: 139515.34129800936\n", + "After hill transform: 0.47928908915917684\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820478\n", + "After adstock: 107986.0985615381\n", + "After hill transform: 0.9837883468769112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 101,972.53\n", + "Adstocked value: 101,972.71\n", + "Saturated value: 0.9986\n", + "Final response: 27942.7835\n", + "Raw spend: 101972.5318050256\n", + "After adstock: 101972.70827561384\n", + "After hill transform: 0.998584559301059\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 390,382.41\n", + "Adstocked value: 390,383.63\n", + "Saturated value: 0.9275\n", + "Final response: 500953.9969\n", + "Raw spend: 390382.40957770974\n", + "After adstock: 390383.631799932\n", + "After hill transform: 0.927457428188606\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 139,515.01\n", + "Adstocked value: 139,515.34\n", + "Saturated value: 0.4793\n", + "Final response: 68494.0458\n", + "Raw spend: 139515.0079646611\n", + "After adstock: 139515.34129799446\n", + "After hill transform: 0.4792890891591612\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522818988\n", + "After adstock: 107986.0985615232\n", + "After hill transform: 0.9837883468769053\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 101,972.53\n", + "Adstocked value: 101,972.71\n", + "Saturated value: 0.9986\n", + "Final response: 27942.7835\n", + "Raw spend: 101972.5318050256\n", + "After adstock: 101972.70827561384\n", + "After hill transform: 0.998584559301059\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 390,382.41\n", + "Adstocked value: 390,383.63\n", + "Saturated value: 0.9275\n", + "Final response: 500953.9969\n", + "Raw spend: 390382.40957770974\n", + "After adstock: 390383.631799932\n", + "After hill transform: 0.927457428188606\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 139,515.01\n", + "Adstocked value: 139,515.34\n", + "Saturated value: 0.4793\n", + "Final response: 68494.0458\n", + "Raw spend: 139515.0079646611\n", + "After adstock: 139515.34129799446\n", + "After hill transform: 0.4792890891591612\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820478\n", + "After adstock: 107986.0985615381\n", + "After hill transform: 0.9837883468769112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 101,972.53\n", + "Adstocked value: 101,972.71\n", + "Saturated value: 0.9986\n", + "Final response: 27942.7835\n", + "Raw spend: 101972.5318050405\n", + "After adstock: 101972.70827562874\n", + "After hill transform: 0.9985845593010597\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 384,111.00\n", + "Adstocked value: 384,112.22\n", + "Saturated value: 0.9241\n", + "Final response: 499153.3679\n", + "Raw spend: 384111.00144080917\n", + "After adstock: 384112.2236630314\n", + "After hill transform: 0.9241237753853847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 152,188.26\n", + "Adstocked value: 152,188.59\n", + "Saturated value: 0.4920\n", + "Final response: 70314.2260\n", + "Raw spend: 152188.25877019067\n", + "After adstock: 152188.59210352402\n", + "After hill transform: 0.4920258529893748\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820324\n", + "After adstock: 107986.09856153656\n", + "After hill transform: 0.9837883468769105\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 384,111.00\n", + "Adstocked value: 384,112.22\n", + "Saturated value: 0.9241\n", + "Final response: 499153.3679\n", + "Raw spend: 384111.00144080917\n", + "After adstock: 384112.2236630314\n", + "After hill transform: 0.9241237753853847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 152,188.26\n", + "Adstocked value: 152,188.59\n", + "Saturated value: 0.4920\n", + "Final response: 70314.2260\n", + "Raw spend: 152188.25877019067\n", + "After adstock: 152188.59210352402\n", + "After hill transform: 0.4920258529893748\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820324\n", + "After adstock: 107986.09856153656\n", + "After hill transform: 0.9837883468769105\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 389,755.27\n", + "Adstocked value: 389,756.49\n", + "Saturated value: 0.9271\n", + "Final response: 500778.5528\n", + "Raw spend: 389755.26876401965\n", + "After adstock: 389756.4909862419\n", + "After hill transform: 0.9271326141071187\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 140,782.33\n", + "Adstocked value: 140,782.67\n", + "Saturated value: 0.4806\n", + "Final response: 68683.2140\n", + "Raw spend: 140782.33304521407\n", + "After adstock: 140782.6663785474\n", + "After hill transform: 0.48061279912797567\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820462\n", + "After adstock: 107986.09856153795\n", + "After hill transform: 0.9837883468769111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 91,775.28\n", + "Adstocked value: 91,775.46\n", + "Saturated value: 0.9981\n", + "Final response: 27929.3561\n", + "Raw spend: 91775.27862452304\n", + "After adstock: 91775.45509511128\n", + "After hill transform: 0.9981047071358878\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 389,755.27\n", + "Adstocked value: 389,756.49\n", + "Saturated value: 0.9271\n", + "Final response: 500778.5528\n", + "Raw spend: 389755.26876401965\n", + "After adstock: 389756.4909862419\n", + "After hill transform: 0.9271326141071187\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 140,782.33\n", + "Adstocked value: 140,782.67\n", + "Saturated value: 0.4806\n", + "Final response: 68683.2140\n", + "Raw spend: 140782.33304521407\n", + "After adstock: 140782.6663785474\n", + "After hill transform: 0.48061279912797567\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820462\n", + "After adstock: 107986.09856153795\n", + "After hill transform: 0.9837883468769111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 91,775.28\n", + "Adstocked value: 91,775.46\n", + "Saturated value: 0.9981\n", + "Final response: 27929.3561\n", + "Raw spend: 91775.27862452304\n", + "After adstock: 91775.45509511128\n", + "After hill transform: 0.9981047071358878\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 390,060.71\n", + "Adstocked value: 390,061.93\n", + "Saturated value: 0.9273\n", + "Final response: 500864.1249\n", + "Raw spend: 390060.70539814956\n", + "After adstock: 390061.9276203718\n", + "After hill transform: 0.9272910407329724\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 140,165.11\n", + "Adstocked value: 140,165.44\n", + "Saturated value: 0.4800\n", + "Final response: 68591.2920\n", + "Raw spend: 140165.10721888827\n", + "After adstock: 140165.4405522216\n", + "After hill transform: 0.4799695721198186\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652282047\n", + "After adstock: 107986.09856153803\n", + "After hill transform: 0.9837883468769111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 96,741.65\n", + "Adstocked value: 96,741.83\n", + "Saturated value: 0.9984\n", + "Final response: 27936.5607\n", + "Raw spend: 96741.65080256194\n", + "After adstock: 96741.82727315018\n", + "After hill transform: 0.9983621784907322\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 390,060.71\n", + "Adstocked value: 390,061.93\n", + "Saturated value: 0.9273\n", + "Final response: 500864.1249\n", + "Raw spend: 390060.70539814956\n", + "After adstock: 390061.9276203718\n", + "After hill transform: 0.9272910407329724\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 140,165.11\n", + "Adstocked value: 140,165.44\n", + "Saturated value: 0.4800\n", + "Final response: 68591.2920\n", + "Raw spend: 140165.10721888827\n", + "After adstock: 140165.4405522216\n", + "After hill transform: 0.4799695721198186\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652282047\n", + "After adstock: 107986.09856153803\n", + "After hill transform: 0.9837883468769111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 96,741.65\n", + "Adstocked value: 96,741.83\n", + "Saturated value: 0.9984\n", + "Final response: 27936.5607\n", + "Raw spend: 96741.65080256194\n", + "After adstock: 96741.82727315018\n", + "After hill transform: 0.9983621784907322\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 390,060.71\n", + "Adstocked value: 390,061.93\n", + "Saturated value: 0.9273\n", + "Final response: 500864.1249\n", + "Raw spend: 390060.70539816446\n", + "After adstock: 390061.9276203867\n", + "After hill transform: 0.9272910407329801\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 140,165.11\n", + "Adstocked value: 140,165.44\n", + "Saturated value: 0.4800\n", + "Final response: 68591.2920\n", + "Raw spend: 140165.10721888827\n", + "After adstock: 140165.4405522216\n", + "After hill transform: 0.4799695721198186\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652282047\n", + "After adstock: 107986.09856153803\n", + "After hill transform: 0.9837883468769111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 96,741.65\n", + "Adstocked value: 96,741.83\n", + "Saturated value: 0.9984\n", + "Final response: 27936.5607\n", + "Raw spend: 96741.65080256194\n", + "After adstock: 96741.82727315018\n", + "After hill transform: 0.9983621784907322\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 390,060.71\n", + "Adstocked value: 390,061.93\n", + "Saturated value: 0.9273\n", + "Final response: 500864.1249\n", + "Raw spend: 390060.70539814956\n", + "After adstock: 390061.9276203718\n", + "After hill transform: 0.9272910407329724\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 140,165.11\n", + "Adstocked value: 140,165.44\n", + "Saturated value: 0.4800\n", + "Final response: 68591.2920\n", + "Raw spend: 140165.10721890317\n", + "After adstock: 140165.4405522365\n", + "After hill transform: 0.47996957211983404\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652282047\n", + "After adstock: 107986.09856153803\n", + "After hill transform: 0.9837883468769111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 96,741.65\n", + "Adstocked value: 96,741.83\n", + "Saturated value: 0.9984\n", + "Final response: 27936.5607\n", + "Raw spend: 96741.65080256194\n", + "After adstock: 96741.82727315018\n", + "After hill transform: 0.9983621784907322\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 390,060.71\n", + "Adstocked value: 390,061.93\n", + "Saturated value: 0.9273\n", + "Final response: 500864.1249\n", + "Raw spend: 390060.70539814956\n", + "After adstock: 390061.9276203718\n", + "After hill transform: 0.9272910407329724\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 140,165.11\n", + "Adstocked value: 140,165.44\n", + "Saturated value: 0.4800\n", + "Final response: 68591.2920\n", + "Raw spend: 140165.10721888827\n", + "After adstock: 140165.4405522216\n", + "After hill transform: 0.4799695721198186\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652281898\n", + "After adstock: 107986.09856152313\n", + "After hill transform: 0.9837883468769053\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 96,741.65\n", + "Adstocked value: 96,741.83\n", + "Saturated value: 0.9984\n", + "Final response: 27936.5607\n", + "Raw spend: 96741.65080256194\n", + "After adstock: 96741.82727315018\n", + "After hill transform: 0.9983621784907322\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 390,060.71\n", + "Adstocked value: 390,061.93\n", + "Saturated value: 0.9273\n", + "Final response: 500864.1249\n", + "Raw spend: 390060.70539814956\n", + "After adstock: 390061.9276203718\n", + "After hill transform: 0.9272910407329724\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 140,165.11\n", + "Adstocked value: 140,165.44\n", + "Saturated value: 0.4800\n", + "Final response: 68591.2920\n", + "Raw spend: 140165.10721888827\n", + "After adstock: 140165.4405522216\n", + "After hill transform: 0.4799695721198186\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652282047\n", + "After adstock: 107986.09856153803\n", + "After hill transform: 0.9837883468769111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 96,741.65\n", + "Adstocked value: 96,741.83\n", + "Saturated value: 0.9984\n", + "Final response: 27936.5607\n", + "Raw spend: 96741.65080257684\n", + "After adstock: 96741.82727316508\n", + "After hill transform: 0.9983621784907328\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 390,060.71\n", + "Adstocked value: 390,061.93\n", + "Saturated value: 0.9273\n", + "Final response: 500864.1249\n", + "Raw spend: 390060.70539814956\n", + "After adstock: 390061.9276203718\n", + "After hill transform: 0.9272910407329724\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 140,165.11\n", + "Adstocked value: 140,165.44\n", + "Saturated value: 0.4800\n", + "Final response: 68591.2920\n", + "Raw spend: 140165.10721888827\n", + "After adstock: 140165.4405522216\n", + "After hill transform: 0.4799695721198186\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652282047\n", + "After adstock: 107986.09856153803\n", + "After hill transform: 0.9837883468769111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 96,741.65\n", + "Adstocked value: 96,741.83\n", + "Saturated value: 0.9984\n", + "Final response: 27936.5607\n", + "Raw spend: 96741.65080256194\n", + "After adstock: 96741.82727315018\n", + "After hill transform: 0.9983621784907322\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 390,060.71\n", + "Adstocked value: 390,061.93\n", + "Saturated value: 0.9273\n", + "Final response: 500864.1249\n", + "Raw spend: 390060.70539816446\n", + "After adstock: 390061.9276203867\n", + "After hill transform: 0.9272910407329801\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 140,165.11\n", + "Adstocked value: 140,165.44\n", + "Saturated value: 0.4800\n", + "Final response: 68591.2920\n", + "Raw spend: 140165.10721888827\n", + "After adstock: 140165.4405522216\n", + "After hill transform: 0.4799695721198186\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652282047\n", + "After adstock: 107986.09856153803\n", + "After hill transform: 0.9837883468769111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 96,741.65\n", + "Adstocked value: 96,741.83\n", + "Saturated value: 0.9984\n", + "Final response: 27936.5607\n", + "Raw spend: 96741.65080256194\n", + "After adstock: 96741.82727315018\n", + "After hill transform: 0.9983621784907322\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 390,060.71\n", + "Adstocked value: 390,061.93\n", + "Saturated value: 0.9273\n", + "Final response: 500864.1249\n", + "Raw spend: 390060.70539814956\n", + "After adstock: 390061.9276203718\n", + "After hill transform: 0.9272910407329724\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 140,165.11\n", + "Adstocked value: 140,165.44\n", + "Saturated value: 0.4800\n", + "Final response: 68591.2920\n", + "Raw spend: 140165.10721890317\n", + "After adstock: 140165.4405522365\n", + "After hill transform: 0.47996957211983404\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652282047\n", + "After adstock: 107986.09856153803\n", + "After hill transform: 0.9837883468769111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 96,741.65\n", + "Adstocked value: 96,741.83\n", + "Saturated value: 0.9984\n", + "Final response: 27936.5607\n", + "Raw spend: 96741.65080256194\n", + "After adstock: 96741.82727315018\n", + "After hill transform: 0.9983621784907322\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 390,060.71\n", + "Adstocked value: 390,061.93\n", + "Saturated value: 0.9273\n", + "Final response: 500864.1249\n", + "Raw spend: 390060.70539814956\n", + "After adstock: 390061.9276203718\n", + "After hill transform: 0.9272910407329724\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 140,165.11\n", + "Adstocked value: 140,165.44\n", + "Saturated value: 0.4800\n", + "Final response: 68591.2920\n", + "Raw spend: 140165.10721888827\n", + "After adstock: 140165.4405522216\n", + "After hill transform: 0.4799695721198186\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652281898\n", + "After adstock: 107986.09856152313\n", + "After hill transform: 0.9837883468769053\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 96,741.65\n", + "Adstocked value: 96,741.83\n", + "Saturated value: 0.9984\n", + "Final response: 27936.5607\n", + "Raw spend: 96741.65080256194\n", + "After adstock: 96741.82727315018\n", + "After hill transform: 0.9983621784907322\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 390,060.71\n", + "Adstocked value: 390,061.93\n", + "Saturated value: 0.9273\n", + "Final response: 500864.1249\n", + "Raw spend: 390060.70539814956\n", + "After adstock: 390061.9276203718\n", + "After hill transform: 0.9272910407329724\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 140,165.11\n", + "Adstocked value: 140,165.44\n", + "Saturated value: 0.4800\n", + "Final response: 68591.2920\n", + "Raw spend: 140165.10721888827\n", + "After adstock: 140165.4405522216\n", + "After hill transform: 0.4799695721198186\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652282047\n", + "After adstock: 107986.09856153803\n", + "After hill transform: 0.9837883468769111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 96,741.65\n", + "Adstocked value: 96,741.83\n", + "Saturated value: 0.9984\n", + "Final response: 27936.5607\n", + "Raw spend: 96741.65080257684\n", + "After adstock: 96741.82727316508\n", + "After hill transform: 0.9983621784907328\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 372,066.34\n", + "Adstocked value: 372,067.57\n", + "Saturated value: 0.9172\n", + "Final response: 495387.9418\n", + "Raw spend: 372066.3439245333\n", + "After adstock: 372067.56614675553\n", + "After hill transform: 0.9171525315945044\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 176,149.07\n", + "Adstocked value: 176,149.40\n", + "Saturated value: 0.5135\n", + "Final response: 73377.2449\n", + "Raw spend: 176149.065441875\n", + "After adstock: 176149.39877520833\n", + "After hill transform: 0.5134594172289383\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 7.476788596250117e-06\n", + "After adstock: 0.17647806502389038\n", + "After hill transform: 7.201589857785014e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 372,066.34\n", + "Adstocked value: 372,067.57\n", + "Saturated value: 0.9172\n", + "Final response: 495387.9418\n", + "Raw spend: 372066.3439245333\n", + "After adstock: 372067.56614675553\n", + "After hill transform: 0.9171525315945044\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 176,149.07\n", + "Adstocked value: 176,149.40\n", + "Saturated value: 0.5135\n", + "Final response: 73377.2449\n", + "Raw spend: 176149.065441875\n", + "After adstock: 176149.39877520833\n", + "After hill transform: 0.5134594172289383\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 7.476788596250117e-06\n", + "After adstock: 0.17647806502389038\n", + "After hill transform: 7.201589857785014e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 388,261.27\n", + "Adstocked value: 388,262.49\n", + "Saturated value: 0.9264\n", + "Final response: 500356.5300\n", + "Raw spend: 388261.2692507879\n", + "After adstock: 388262.49147301016\n", + "After hill transform: 0.9263512885272229\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 143,763.50\n", + "Adstocked value: 143,763.84\n", + "Saturated value: 0.4837\n", + "Final response: 69121.7146\n", + "Raw spend: 143763.50304118695\n", + "After adstock: 143763.8363745203\n", + "After hill transform: 0.48368122000546554\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820475\n", + "After adstock: 107986.09856153808\n", + "After hill transform: 0.9837883468769111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 87,067.49\n", + "Adstocked value: 87,067.66\n", + "Saturated value: 0.9978\n", + "Final response: 27921.0284\n", + "Raw spend: 87067.48572305343\n", + "After adstock: 87067.66219364166\n", + "After hill transform: 0.9978071020591389\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 388,261.27\n", + "Adstocked value: 388,262.49\n", + "Saturated value: 0.9264\n", + "Final response: 500356.5300\n", + "Raw spend: 388261.2692507879\n", + "After adstock: 388262.49147301016\n", + "After hill transform: 0.9263512885272229\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 143,763.50\n", + "Adstocked value: 143,763.84\n", + "Saturated value: 0.4837\n", + "Final response: 69121.7146\n", + "Raw spend: 143763.50304118695\n", + "After adstock: 143763.8363745203\n", + "After hill transform: 0.48368122000546554\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820475\n", + "After adstock: 107986.09856153808\n", + "After hill transform: 0.9837883468769111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 87,067.49\n", + "Adstocked value: 87,067.66\n", + "Saturated value: 0.9978\n", + "Final response: 27921.0284\n", + "Raw spend: 87067.48572305343\n", + "After adstock: 87067.66219364166\n", + "After hill transform: 0.9978071020591389\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 388,261.27\n", + "Adstocked value: 388,262.49\n", + "Saturated value: 0.9264\n", + "Final response: 500356.5300\n", + "Raw spend: 388261.2692508028\n", + "After adstock: 388262.49147302506\n", + "After hill transform: 0.9263512885272308\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 143,763.50\n", + "Adstocked value: 143,763.84\n", + "Saturated value: 0.4837\n", + "Final response: 69121.7146\n", + "Raw spend: 143763.50304118695\n", + "After adstock: 143763.8363745203\n", + "After hill transform: 0.48368122000546554\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820475\n", + "After adstock: 107986.09856153808\n", + "After hill transform: 0.9837883468769111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 87,067.49\n", + "Adstocked value: 87,067.66\n", + "Saturated value: 0.9978\n", + "Final response: 27921.0284\n", + "Raw spend: 87067.48572305343\n", + "After adstock: 87067.66219364166\n", + "After hill transform: 0.9978071020591389\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 388,261.27\n", + "Adstocked value: 388,262.49\n", + "Saturated value: 0.9264\n", + "Final response: 500356.5300\n", + "Raw spend: 388261.2692507879\n", + "After adstock: 388262.49147301016\n", + "After hill transform: 0.9263512885272229\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 143,763.50\n", + "Adstocked value: 143,763.84\n", + "Saturated value: 0.4837\n", + "Final response: 69121.7146\n", + "Raw spend: 143763.50304120185\n", + "After adstock: 143763.8363745352\n", + "After hill transform: 0.48368122000548064\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820475\n", + "After adstock: 107986.09856153808\n", + "After hill transform: 0.9837883468769111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 87,067.49\n", + "Adstocked value: 87,067.66\n", + "Saturated value: 0.9978\n", + "Final response: 27921.0284\n", + "Raw spend: 87067.48572305343\n", + "After adstock: 87067.66219364166\n", + "After hill transform: 0.9978071020591389\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 388,261.27\n", + "Adstocked value: 388,262.49\n", + "Saturated value: 0.9264\n", + "Final response: 500356.5300\n", + "Raw spend: 388261.2692507879\n", + "After adstock: 388262.49147301016\n", + "After hill transform: 0.9263512885272229\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 143,763.50\n", + "Adstocked value: 143,763.84\n", + "Saturated value: 0.4837\n", + "Final response: 69121.7146\n", + "Raw spend: 143763.50304118695\n", + "After adstock: 143763.8363745203\n", + "After hill transform: 0.48368122000546554\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522818985\n", + "After adstock: 107986.09856152318\n", + "After hill transform: 0.9837883468769053\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 87,067.49\n", + "Adstocked value: 87,067.66\n", + "Saturated value: 0.9978\n", + "Final response: 27921.0284\n", + "Raw spend: 87067.48572305343\n", + "After adstock: 87067.66219364166\n", + "After hill transform: 0.9978071020591389\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 388,261.27\n", + "Adstocked value: 388,262.49\n", + "Saturated value: 0.9264\n", + "Final response: 500356.5300\n", + "Raw spend: 388261.2692507879\n", + "After adstock: 388262.49147301016\n", + "After hill transform: 0.9263512885272229\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 143,763.50\n", + "Adstocked value: 143,763.84\n", + "Saturated value: 0.4837\n", + "Final response: 69121.7146\n", + "Raw spend: 143763.50304118695\n", + "After adstock: 143763.8363745203\n", + "After hill transform: 0.48368122000546554\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820475\n", + "After adstock: 107986.09856153808\n", + "After hill transform: 0.9837883468769111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 87,067.49\n", + "Adstocked value: 87,067.66\n", + "Saturated value: 0.9978\n", + "Final response: 27921.0284\n", + "Raw spend: 87067.48572306833\n", + "After adstock: 87067.66219365656\n", + "After hill transform: 0.99780710205914\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 388,261.27\n", + "Adstocked value: 388,262.49\n", + "Saturated value: 0.9264\n", + "Final response: 500356.5300\n", + "Raw spend: 388261.2692507879\n", + "After adstock: 388262.49147301016\n", + "After hill transform: 0.9263512885272229\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 143,763.50\n", + "Adstocked value: 143,763.84\n", + "Saturated value: 0.4837\n", + "Final response: 69121.7146\n", + "Raw spend: 143763.50304118695\n", + "After adstock: 143763.8363745203\n", + "After hill transform: 0.48368122000546554\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820475\n", + "After adstock: 107986.09856153808\n", + "After hill transform: 0.9837883468769111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 87,067.49\n", + "Adstocked value: 87,067.66\n", + "Saturated value: 0.9978\n", + "Final response: 27921.0284\n", + "Raw spend: 87067.48572305343\n", + "After adstock: 87067.66219364166\n", + "After hill transform: 0.9978071020591389\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 388,261.27\n", + "Adstocked value: 388,262.49\n", + "Saturated value: 0.9264\n", + "Final response: 500356.5300\n", + "Raw spend: 388261.2692508028\n", + "After adstock: 388262.49147302506\n", + "After hill transform: 0.9263512885272308\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 143,763.50\n", + "Adstocked value: 143,763.84\n", + "Saturated value: 0.4837\n", + "Final response: 69121.7146\n", + "Raw spend: 143763.50304118695\n", + "After adstock: 143763.8363745203\n", + "After hill transform: 0.48368122000546554\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820475\n", + "After adstock: 107986.09856153808\n", + "After hill transform: 0.9837883468769111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 87,067.49\n", + "Adstocked value: 87,067.66\n", + "Saturated value: 0.9978\n", + "Final response: 27921.0284\n", + "Raw spend: 87067.48572305343\n", + "After adstock: 87067.66219364166\n", + "After hill transform: 0.9978071020591389\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 388,261.27\n", + "Adstocked value: 388,262.49\n", + "Saturated value: 0.9264\n", + "Final response: 500356.5300\n", + "Raw spend: 388261.2692507879\n", + "After adstock: 388262.49147301016\n", + "After hill transform: 0.9263512885272229\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 143,763.50\n", + "Adstocked value: 143,763.84\n", + "Saturated value: 0.4837\n", + "Final response: 69121.7146\n", + "Raw spend: 143763.50304120185\n", + "After adstock: 143763.8363745352\n", + "After hill transform: 0.48368122000548064\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820475\n", + "After adstock: 107986.09856153808\n", + "After hill transform: 0.9837883468769111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 87,067.49\n", + "Adstocked value: 87,067.66\n", + "Saturated value: 0.9978\n", + "Final response: 27921.0284\n", + "Raw spend: 87067.48572305343\n", + "After adstock: 87067.66219364166\n", + "After hill transform: 0.9978071020591389\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 388,261.27\n", + "Adstocked value: 388,262.49\n", + "Saturated value: 0.9264\n", + "Final response: 500356.5300\n", + "Raw spend: 388261.2692507879\n", + "After adstock: 388262.49147301016\n", + "After hill transform: 0.9263512885272229\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 143,763.50\n", + "Adstocked value: 143,763.84\n", + "Saturated value: 0.4837\n", + "Final response: 69121.7146\n", + "Raw spend: 143763.50304118695\n", + "After adstock: 143763.8363745203\n", + "After hill transform: 0.48368122000546554\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522818985\n", + "After adstock: 107986.09856152318\n", + "After hill transform: 0.9837883468769053\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 87,067.49\n", + "Adstocked value: 87,067.66\n", + "Saturated value: 0.9978\n", + "Final response: 27921.0284\n", + "Raw spend: 87067.48572305343\n", + "After adstock: 87067.66219364166\n", + "After hill transform: 0.9978071020591389\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 388,261.27\n", + "Adstocked value: 388,262.49\n", + "Saturated value: 0.9264\n", + "Final response: 500356.5300\n", + "Raw spend: 388261.2692507879\n", + "After adstock: 388262.49147301016\n", + "After hill transform: 0.9263512885272229\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 143,763.50\n", + "Adstocked value: 143,763.84\n", + "Saturated value: 0.4837\n", + "Final response: 69121.7146\n", + "Raw spend: 143763.50304118695\n", + "After adstock: 143763.8363745203\n", + "After hill transform: 0.48368122000546554\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820475\n", + "After adstock: 107986.09856153808\n", + "After hill transform: 0.9837883468769111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 87,067.49\n", + "Adstocked value: 87,067.66\n", + "Saturated value: 0.9978\n", + "Final response: 27921.0284\n", + "Raw spend: 87067.48572306833\n", + "After adstock: 87067.66219365656\n", + "After hill transform: 0.99780710205914\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 380,250.02\n", + "Adstocked value: 380,251.25\n", + "Saturated value: 0.9220\n", + "Final response: 497991.9715\n", + "Raw spend: 380250.02281339985\n", + "After adstock: 380251.2450356221\n", + "After hill transform: 0.9219735863746035\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,592.77\n", + "Adstocked value: 159,593.10\n", + "Saturated value: 0.4990\n", + "Final response: 71309.5436\n", + "Raw spend: 159592.7712456255\n", + "After adstock: 159593.10457895885\n", + "After hill transform: 0.49899061706908227\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522770828\n", + "After adstock: 107986.09856104161\n", + "After hill transform: 0.9837883468767181\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06836858278\n", + "After adstock: 142776.244839171\n", + "After hill transform: 0.9994433467828507\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 380,250.02\n", + "Adstocked value: 380,251.25\n", + "Saturated value: 0.9220\n", + "Final response: 497991.9715\n", + "Raw spend: 380250.02281339985\n", + "After adstock: 380251.2450356221\n", + "After hill transform: 0.9219735863746035\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 159,592.77\n", + "Adstocked value: 159,593.10\n", + "Saturated value: 0.4990\n", + "Final response: 71309.5436\n", + "Raw spend: 159592.7712456255\n", + "After adstock: 159593.10457895885\n", + "After hill transform: 0.49899061706908227\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522770828\n", + "After adstock: 107986.09856104161\n", + "After hill transform: 0.9837883468767181\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06836858278\n", + "After adstock: 142776.244839171\n", + "After hill transform: 0.9994433467828507\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 385,523.13\n", + "Adstocked value: 385,524.36\n", + "Saturated value: 0.9249\n", + "Final response: 499567.9073\n", + "Raw spend: 385523.1341622714\n", + "After adstock: 385524.35638449364\n", + "After hill transform: 0.9248912463003724\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 149,173.73\n", + "Adstocked value: 149,174.06\n", + "Saturated value: 0.4891\n", + "Final response: 69895.1774\n", + "Raw spend: 149173.73165353292\n", + "After adstock: 149174.06498686626\n", + "After hill transform: 0.48909354815254275\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522803506\n", + "After adstock: 107986.09856136839\n", + "After hill transform: 0.9837883468768451\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 106,107.92\n", + "Adstocked value: 106,108.10\n", + "Saturated value: 0.9987\n", + "Final response: 27946.9157\n", + "Raw spend: 106107.92169832929\n", + "After adstock: 106108.09816891752\n", + "After hill transform: 0.9987322300918954\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 385,523.13\n", + "Adstocked value: 385,524.36\n", + "Saturated value: 0.9249\n", + "Final response: 499567.9073\n", + "Raw spend: 385523.1341622714\n", + "After adstock: 385524.35638449364\n", + "After hill transform: 0.9248912463003724\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 149,173.73\n", + "Adstocked value: 149,174.06\n", + "Saturated value: 0.4891\n", + "Final response: 69895.1774\n", + "Raw spend: 149173.73165353292\n", + "After adstock: 149174.06498686626\n", + "After hill transform: 0.48909354815254275\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522803506\n", + "After adstock: 107986.09856136839\n", + "After hill transform: 0.9837883468768451\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 106,107.92\n", + "Adstocked value: 106,108.10\n", + "Saturated value: 0.9987\n", + "Final response: 27946.9157\n", + "Raw spend: 106107.92169832929\n", + "After adstock: 106108.09816891752\n", + "After hill transform: 0.9987322300918954\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 385,523.13\n", + "Adstocked value: 385,524.36\n", + "Saturated value: 0.9249\n", + "Final response: 499567.9073\n", + "Raw spend: 385523.1341622863\n", + "After adstock: 385524.35638450854\n", + "After hill transform: 0.9248912463003806\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 149,173.73\n", + "Adstocked value: 149,174.06\n", + "Saturated value: 0.4891\n", + "Final response: 69895.1774\n", + "Raw spend: 149173.73165353292\n", + "After adstock: 149174.06498686626\n", + "After hill transform: 0.48909354815254275\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522803506\n", + "After adstock: 107986.09856136839\n", + "After hill transform: 0.9837883468768451\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 106,107.92\n", + "Adstocked value: 106,108.10\n", + "Saturated value: 0.9987\n", + "Final response: 27946.9157\n", + "Raw spend: 106107.92169832929\n", + "After adstock: 106108.09816891752\n", + "After hill transform: 0.9987322300918954\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 385,523.13\n", + "Adstocked value: 385,524.36\n", + "Saturated value: 0.9249\n", + "Final response: 499567.9073\n", + "Raw spend: 385523.1341622714\n", + "After adstock: 385524.35638449364\n", + "After hill transform: 0.9248912463003724\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 149,173.73\n", + "Adstocked value: 149,174.06\n", + "Saturated value: 0.4891\n", + "Final response: 69895.1774\n", + "Raw spend: 149173.73165354782\n", + "After adstock: 149174.06498688116\n", + "After hill transform: 0.48909354815255734\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522803506\n", + "After adstock: 107986.09856136839\n", + "After hill transform: 0.9837883468768451\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 106,107.92\n", + "Adstocked value: 106,108.10\n", + "Saturated value: 0.9987\n", + "Final response: 27946.9157\n", + "Raw spend: 106107.92169832929\n", + "After adstock: 106108.09816891752\n", + "After hill transform: 0.9987322300918954\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 385,523.13\n", + "Adstocked value: 385,524.36\n", + "Saturated value: 0.9249\n", + "Final response: 499567.9073\n", + "Raw spend: 385523.1341622714\n", + "After adstock: 385524.35638449364\n", + "After hill transform: 0.9248912463003724\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 149,173.73\n", + "Adstocked value: 149,174.06\n", + "Saturated value: 0.4891\n", + "Final response: 69895.1774\n", + "Raw spend: 149173.73165353292\n", + "After adstock: 149174.06498686626\n", + "After hill transform: 0.48909354815254275\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522804996\n", + "After adstock: 107986.09856138329\n", + "After hill transform: 0.9837883468768509\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 106,107.92\n", + "Adstocked value: 106,108.10\n", + "Saturated value: 0.9987\n", + "Final response: 27946.9157\n", + "Raw spend: 106107.92169832929\n", + "After adstock: 106108.09816891752\n", + "After hill transform: 0.9987322300918954\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 385,523.13\n", + "Adstocked value: 385,524.36\n", + "Saturated value: 0.9249\n", + "Final response: 499567.9073\n", + "Raw spend: 385523.1341622714\n", + "After adstock: 385524.35638449364\n", + "After hill transform: 0.9248912463003724\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 149,173.73\n", + "Adstocked value: 149,174.06\n", + "Saturated value: 0.4891\n", + "Final response: 69895.1774\n", + "Raw spend: 149173.73165353292\n", + "After adstock: 149174.06498686626\n", + "After hill transform: 0.48909354815254275\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522803506\n", + "After adstock: 107986.09856136839\n", + "After hill transform: 0.9837883468768451\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 106,107.92\n", + "Adstocked value: 106,108.10\n", + "Saturated value: 0.9987\n", + "Final response: 27946.9157\n", + "Raw spend: 106107.92169834419\n", + "After adstock: 106108.09816893243\n", + "After hill transform: 0.9987322300918959\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 385,523.13\n", + "Adstocked value: 385,524.36\n", + "Saturated value: 0.9249\n", + "Final response: 499567.9073\n", + "Raw spend: 385523.1341622714\n", + "After adstock: 385524.35638449364\n", + "After hill transform: 0.9248912463003724\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 149,173.73\n", + "Adstocked value: 149,174.06\n", + "Saturated value: 0.4891\n", + "Final response: 69895.1774\n", + "Raw spend: 149173.73165353292\n", + "After adstock: 149174.06498686626\n", + "After hill transform: 0.48909354815254275\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522803506\n", + "After adstock: 107986.09856136839\n", + "After hill transform: 0.9837883468768451\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 106,107.92\n", + "Adstocked value: 106,108.10\n", + "Saturated value: 0.9987\n", + "Final response: 27946.9157\n", + "Raw spend: 106107.92169832929\n", + "After adstock: 106108.09816891752\n", + "After hill transform: 0.9987322300918954\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 385,523.13\n", + "Adstocked value: 385,524.36\n", + "Saturated value: 0.9249\n", + "Final response: 499567.9073\n", + "Raw spend: 385523.1341622863\n", + "After adstock: 385524.35638450854\n", + "After hill transform: 0.9248912463003806\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 149,173.73\n", + "Adstocked value: 149,174.06\n", + "Saturated value: 0.4891\n", + "Final response: 69895.1774\n", + "Raw spend: 149173.73165353292\n", + "After adstock: 149174.06498686626\n", + "After hill transform: 0.48909354815254275\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522803506\n", + "After adstock: 107986.09856136839\n", + "After hill transform: 0.9837883468768451\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 106,107.92\n", + "Adstocked value: 106,108.10\n", + "Saturated value: 0.9987\n", + "Final response: 27946.9157\n", + "Raw spend: 106107.92169832929\n", + "After adstock: 106108.09816891752\n", + "After hill transform: 0.9987322300918954\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 385,523.13\n", + "Adstocked value: 385,524.36\n", + "Saturated value: 0.9249\n", + "Final response: 499567.9073\n", + "Raw spend: 385523.1341622714\n", + "After adstock: 385524.35638449364\n", + "After hill transform: 0.9248912463003724\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 149,173.73\n", + "Adstocked value: 149,174.06\n", + "Saturated value: 0.4891\n", + "Final response: 69895.1774\n", + "Raw spend: 149173.73165354782\n", + "After adstock: 149174.06498688116\n", + "After hill transform: 0.48909354815255734\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522803506\n", + "After adstock: 107986.09856136839\n", + "After hill transform: 0.9837883468768451\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 106,107.92\n", + "Adstocked value: 106,108.10\n", + "Saturated value: 0.9987\n", + "Final response: 27946.9157\n", + "Raw spend: 106107.92169832929\n", + "After adstock: 106108.09816891752\n", + "After hill transform: 0.9987322300918954\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 385,523.13\n", + "Adstocked value: 385,524.36\n", + "Saturated value: 0.9249\n", + "Final response: 499567.9073\n", + "Raw spend: 385523.1341622714\n", + "After adstock: 385524.35638449364\n", + "After hill transform: 0.9248912463003724\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 149,173.73\n", + "Adstocked value: 149,174.06\n", + "Saturated value: 0.4891\n", + "Final response: 69895.1774\n", + "Raw spend: 149173.73165353292\n", + "After adstock: 149174.06498686626\n", + "After hill transform: 0.48909354815254275\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522804996\n", + "After adstock: 107986.09856138329\n", + "After hill transform: 0.9837883468768509\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 106,107.92\n", + "Adstocked value: 106,108.10\n", + "Saturated value: 0.9987\n", + "Final response: 27946.9157\n", + "Raw spend: 106107.92169832929\n", + "After adstock: 106108.09816891752\n", + "After hill transform: 0.9987322300918954\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 385,523.13\n", + "Adstocked value: 385,524.36\n", + "Saturated value: 0.9249\n", + "Final response: 499567.9073\n", + "Raw spend: 385523.1341622714\n", + "After adstock: 385524.35638449364\n", + "After hill transform: 0.9248912463003724\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 149,173.73\n", + "Adstocked value: 149,174.06\n", + "Saturated value: 0.4891\n", + "Final response: 69895.1774\n", + "Raw spend: 149173.73165353292\n", + "After adstock: 149174.06498686626\n", + "After hill transform: 0.48909354815254275\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522803506\n", + "After adstock: 107986.09856136839\n", + "After hill transform: 0.9837883468768451\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 106,107.92\n", + "Adstocked value: 106,108.10\n", + "Saturated value: 0.9987\n", + "Final response: 27946.9157\n", + "Raw spend: 106107.92169834419\n", + "After adstock: 106108.09816893243\n", + "After hill transform: 0.9987322300918959\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 388,795.95\n", + "Adstocked value: 388,797.18\n", + "Saturated value: 0.9266\n", + "Final response: 500508.2300\n", + "Raw spend: 388795.9539126966\n", + "After adstock: 388797.1761349189\n", + "After hill transform: 0.9266321432018235\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 142,675.95\n", + "Adstocked value: 142,676.28\n", + "Saturated value: 0.4826\n", + "Final response: 68962.7870\n", + "Raw spend: 142675.95114319157\n", + "After adstock: 142676.28447652492\n", + "After hill transform: 0.48256911946525666\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820501\n", + "After adstock: 107986.09856153834\n", + "After hill transform: 0.9837883468769112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 99,442.90\n", + "Adstocked value: 99,443.08\n", + "Saturated value: 0.9985\n", + "Final response: 27939.9280\n", + "Raw spend: 99442.90335667162\n", + "After adstock: 99443.07982725986\n", + "After hill transform: 0.9984825136229548\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 388,795.95\n", + "Adstocked value: 388,797.18\n", + "Saturated value: 0.9266\n", + "Final response: 500508.2300\n", + "Raw spend: 388795.9539126966\n", + "After adstock: 388797.1761349189\n", + "After hill transform: 0.9266321432018235\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 142,675.95\n", + "Adstocked value: 142,676.28\n", + "Saturated value: 0.4826\n", + "Final response: 68962.7870\n", + "Raw spend: 142675.95114319157\n", + "After adstock: 142676.28447652492\n", + "After hill transform: 0.48256911946525666\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820501\n", + "After adstock: 107986.09856153834\n", + "After hill transform: 0.9837883468769112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 99,442.90\n", + "Adstocked value: 99,443.08\n", + "Saturated value: 0.9985\n", + "Final response: 27939.9280\n", + "Raw spend: 99442.90335667162\n", + "After adstock: 99443.07982725986\n", + "After hill transform: 0.9984825136229548\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.70\n", + "Adstocked value: 387,187.92\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3990\n", + "Raw spend: 387186.7013928888\n", + "After adstock: 387187.92361511104\n", + "After hill transform: 0.9257826715171886\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,870.92\n", + "Adstocked value: 145,871.26\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3491\n", + "Raw spend: 145870.92381410213\n", + "After adstock: 145871.25714743548\n", + "After hill transform: 0.4858129082736854\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812145\n", + "After adstock: 107986.09856145478\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.11\n", + "Adstocked value: 102,720.28\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5772\n", + "Raw spend: 102720.10722941297\n", + "After adstock: 102720.28370000121\n", + "After hill transform: 0.9986129252881505\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.70\n", + "Adstocked value: 387,187.92\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3990\n", + "Raw spend: 387186.7013928888\n", + "After adstock: 387187.92361511104\n", + "After hill transform: 0.9257826715171886\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,870.92\n", + "Adstocked value: 145,871.26\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3491\n", + "Raw spend: 145870.92381410213\n", + "After adstock: 145871.25714743548\n", + "After hill transform: 0.4858129082736854\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812145\n", + "After adstock: 107986.09856145478\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.11\n", + "Adstocked value: 102,720.28\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5772\n", + "Raw spend: 102720.10722941297\n", + "After adstock: 102720.28370000121\n", + "After hill transform: 0.9986129252881505\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.70\n", + "Adstocked value: 387,187.92\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3990\n", + "Raw spend: 387186.7013929037\n", + "After adstock: 387187.92361512594\n", + "After hill transform: 0.9257826715171965\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,870.92\n", + "Adstocked value: 145,871.26\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3491\n", + "Raw spend: 145870.92381410213\n", + "After adstock: 145871.25714743548\n", + "After hill transform: 0.4858129082736854\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812145\n", + "After adstock: 107986.09856145478\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.11\n", + "Adstocked value: 102,720.28\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5772\n", + "Raw spend: 102720.10722941297\n", + "After adstock: 102720.28370000121\n", + "After hill transform: 0.9986129252881505\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.70\n", + "Adstocked value: 387,187.92\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3990\n", + "Raw spend: 387186.7013928888\n", + "After adstock: 387187.92361511104\n", + "After hill transform: 0.9257826715171886\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,870.92\n", + "Adstocked value: 145,871.26\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3491\n", + "Raw spend: 145870.92381411704\n", + "After adstock: 145871.25714745038\n", + "After hill transform: 0.4858129082737005\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812145\n", + "After adstock: 107986.09856145478\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.11\n", + "Adstocked value: 102,720.28\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5772\n", + "Raw spend: 102720.10722941297\n", + "After adstock: 102720.28370000121\n", + "After hill transform: 0.9986129252881505\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.70\n", + "Adstocked value: 387,187.92\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3990\n", + "Raw spend: 387186.7013928888\n", + "After adstock: 387187.92361511104\n", + "After hill transform: 0.9257826715171886\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,870.92\n", + "Adstocked value: 145,871.26\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3491\n", + "Raw spend: 145870.92381410213\n", + "After adstock: 145871.25714743548\n", + "After hill transform: 0.4858129082736854\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522813636\n", + "After adstock: 107986.09856146968\n", + "After hill transform: 0.9837883468768845\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.11\n", + "Adstocked value: 102,720.28\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5772\n", + "Raw spend: 102720.10722941297\n", + "After adstock: 102720.28370000121\n", + "After hill transform: 0.9986129252881505\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.70\n", + "Adstocked value: 387,187.92\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3990\n", + "Raw spend: 387186.7013928888\n", + "After adstock: 387187.92361511104\n", + "After hill transform: 0.9257826715171886\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,870.92\n", + "Adstocked value: 145,871.26\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3491\n", + "Raw spend: 145870.92381410213\n", + "After adstock: 145871.25714743548\n", + "After hill transform: 0.4858129082736854\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812145\n", + "After adstock: 107986.09856145478\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.11\n", + "Adstocked value: 102,720.28\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5772\n", + "Raw spend: 102720.10722942787\n", + "After adstock: 102720.28370001611\n", + "After hill transform: 0.998612925288151\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.70\n", + "Adstocked value: 387,187.92\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3990\n", + "Raw spend: 387186.7013928888\n", + "After adstock: 387187.92361511104\n", + "After hill transform: 0.9257826715171886\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,870.92\n", + "Adstocked value: 145,871.26\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3491\n", + "Raw spend: 145870.92381410213\n", + "After adstock: 145871.25714743548\n", + "After hill transform: 0.4858129082736854\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812145\n", + "After adstock: 107986.09856145478\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.11\n", + "Adstocked value: 102,720.28\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5772\n", + "Raw spend: 102720.10722941297\n", + "After adstock: 102720.28370000121\n", + "After hill transform: 0.9986129252881505\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.70\n", + "Adstocked value: 387,187.92\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3990\n", + "Raw spend: 387186.7013929037\n", + "After adstock: 387187.92361512594\n", + "After hill transform: 0.9257826715171965\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,870.92\n", + "Adstocked value: 145,871.26\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3491\n", + "Raw spend: 145870.92381410213\n", + "After adstock: 145871.25714743548\n", + "After hill transform: 0.4858129082736854\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812145\n", + "After adstock: 107986.09856145478\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.11\n", + "Adstocked value: 102,720.28\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5772\n", + "Raw spend: 102720.10722941297\n", + "After adstock: 102720.28370000121\n", + "After hill transform: 0.9986129252881505\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.70\n", + "Adstocked value: 387,187.92\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3990\n", + "Raw spend: 387186.7013928888\n", + "After adstock: 387187.92361511104\n", + "After hill transform: 0.9257826715171886\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,870.92\n", + "Adstocked value: 145,871.26\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3491\n", + "Raw spend: 145870.92381411704\n", + "After adstock: 145871.25714745038\n", + "After hill transform: 0.4858129082737005\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812145\n", + "After adstock: 107986.09856145478\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.11\n", + "Adstocked value: 102,720.28\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5772\n", + "Raw spend: 102720.10722941297\n", + "After adstock: 102720.28370000121\n", + "After hill transform: 0.9986129252881505\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.70\n", + "Adstocked value: 387,187.92\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3990\n", + "Raw spend: 387186.7013928888\n", + "After adstock: 387187.92361511104\n", + "After hill transform: 0.9257826715171886\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,870.92\n", + "Adstocked value: 145,871.26\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3491\n", + "Raw spend: 145870.92381410213\n", + "After adstock: 145871.25714743548\n", + "After hill transform: 0.4858129082736854\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522813636\n", + "After adstock: 107986.09856146968\n", + "After hill transform: 0.9837883468768845\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.11\n", + "Adstocked value: 102,720.28\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5772\n", + "Raw spend: 102720.10722941297\n", + "After adstock: 102720.28370000121\n", + "After hill transform: 0.9986129252881505\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.70\n", + "Adstocked value: 387,187.92\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3990\n", + "Raw spend: 387186.7013928888\n", + "After adstock: 387187.92361511104\n", + "After hill transform: 0.9257826715171886\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,870.92\n", + "Adstocked value: 145,871.26\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3491\n", + "Raw spend: 145870.92381410213\n", + "After adstock: 145871.25714743548\n", + "After hill transform: 0.4858129082736854\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812145\n", + "After adstock: 107986.09856145478\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.11\n", + "Adstocked value: 102,720.28\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5772\n", + "Raw spend: 102720.10722942787\n", + "After adstock: 102720.28370001611\n", + "After hill transform: 0.998612925288151\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 386,784.62\n", + "Adstocked value: 386,785.84\n", + "Saturated value: 0.9256\n", + "Final response: 499933.6971\n", + "Raw spend: 386784.6219952521\n", + "After adstock: 386785.84421747434\n", + "After hill transform: 0.9255684630478291\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 146,670.21\n", + "Adstocked value: 146,670.54\n", + "Saturated value: 0.4866\n", + "Final response: 69540.7578\n", + "Raw spend: 146670.20583277877\n", + "After adstock: 146670.5391661121\n", + "After hill transform: 0.4866134864522552\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820297\n", + "After adstock: 107986.0985615363\n", + "After hill transform: 0.9837883468769104\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 103,034.95\n", + "Adstocked value: 103,035.13\n", + "Saturated value: 0.9986\n", + "Final response: 27943.9050\n", + "Raw spend: 103034.9525238278\n", + "After adstock: 103035.12899441604\n", + "After hill transform: 0.9986246406321397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 386,784.62\n", + "Adstocked value: 386,785.84\n", + "Saturated value: 0.9256\n", + "Final response: 499933.6971\n", + "Raw spend: 386784.6219952521\n", + "After adstock: 386785.84421747434\n", + "After hill transform: 0.9255684630478291\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 146,670.21\n", + "Adstocked value: 146,670.54\n", + "Saturated value: 0.4866\n", + "Final response: 69540.7578\n", + "Raw spend: 146670.20583277877\n", + "After adstock: 146670.5391661121\n", + "After hill transform: 0.4866134864522552\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820297\n", + "After adstock: 107986.0985615363\n", + "After hill transform: 0.9837883468769104\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 103,034.95\n", + "Adstocked value: 103,035.13\n", + "Saturated value: 0.9986\n", + "Final response: 27943.9050\n", + "Raw spend: 103034.9525238278\n", + "After adstock: 103035.12899441604\n", + "After hill transform: 0.9986246406321397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,043.04\n", + "Adstocked value: 387,044.26\n", + "Saturated value: 0.9257\n", + "Final response: 500008.1069\n", + "Raw spend: 387043.03564795904\n", + "After adstock: 387044.2578701813\n", + "After hill transform: 0.9257062240816126\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 146,156.51\n", + "Adstocked value: 146,156.85\n", + "Saturated value: 0.4861\n", + "Final response: 69467.2987\n", + "Raw spend: 146156.5127980119\n", + "After adstock: 146156.84613134526\n", + "After hill transform: 0.48609945479227423\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522815059\n", + "After adstock: 107986.09856148392\n", + "After hill transform: 0.9837883468768901\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,832.60\n", + "Adstocked value: 102,832.78\n", + "Saturated value: 0.9986\n", + "Final response: 27943.6948\n", + "Raw spend: 102832.60362695433\n", + "After adstock: 102832.78009754256\n", + "After hill transform: 0.9986171267825384\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,043.04\n", + "Adstocked value: 387,044.26\n", + "Saturated value: 0.9257\n", + "Final response: 500008.1069\n", + "Raw spend: 387043.03564795904\n", + "After adstock: 387044.2578701813\n", + "After hill transform: 0.9257062240816126\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 146,156.51\n", + "Adstocked value: 146,156.85\n", + "Saturated value: 0.4861\n", + "Final response: 69467.2987\n", + "Raw spend: 146156.5127980119\n", + "After adstock: 146156.84613134526\n", + "After hill transform: 0.48609945479227423\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522815059\n", + "After adstock: 107986.09856148392\n", + "After hill transform: 0.9837883468768901\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,832.60\n", + "Adstocked value: 102,832.78\n", + "Saturated value: 0.9986\n", + "Final response: 27943.6948\n", + "Raw spend: 102832.60362695433\n", + "After adstock: 102832.78009754256\n", + "After hill transform: 0.9986171267825384\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,129.71\n", + "Adstocked value: 387,130.93\n", + "Saturated value: 0.9258\n", + "Final response: 500033.0239\n", + "Raw spend: 387129.7054459619\n", + "After adstock: 387130.92766818416\n", + "After hill transform: 0.9257523548834903\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,984.22\n", + "Adstocked value: 145,984.56\n", + "Saturated value: 0.4859\n", + "Final response: 69442.6043\n", + "Raw spend: 145984.2244104119\n", + "After adstock: 145984.55774374524\n", + "After hill transform: 0.48592665472050767\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522813301\n", + "After adstock: 107986.09856146634\n", + "After hill transform: 0.9837883468768832\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,764.74\n", + "Adstocked value: 102,764.91\n", + "Saturated value: 0.9986\n", + "Final response: 27943.6239\n", + "Raw spend: 102764.73748352726\n", + "After adstock: 102764.9139541155\n", + "After hill transform: 0.998614594204362\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,129.71\n", + "Adstocked value: 387,130.93\n", + "Saturated value: 0.9258\n", + "Final response: 500033.0239\n", + "Raw spend: 387129.7054459619\n", + "After adstock: 387130.92766818416\n", + "After hill transform: 0.9257523548834903\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,984.22\n", + "Adstocked value: 145,984.56\n", + "Saturated value: 0.4859\n", + "Final response: 69442.6043\n", + "Raw spend: 145984.2244104119\n", + "After adstock: 145984.55774374524\n", + "After hill transform: 0.48592665472050767\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522813301\n", + "After adstock: 107986.09856146634\n", + "After hill transform: 0.9837883468768832\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,764.74\n", + "Adstocked value: 102,764.91\n", + "Saturated value: 0.9986\n", + "Final response: 27943.6239\n", + "Raw spend: 102764.73748352726\n", + "After adstock: 102764.9139541155\n", + "After hill transform: 0.998614594204362\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,163.22\n", + "Adstocked value: 387,164.44\n", + "Saturated value: 0.9258\n", + "Final response: 500042.6537\n", + "Raw spend: 387163.2197422124\n", + "After adstock: 387164.44196443463\n", + "After hill transform: 0.9257701833455397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,917.60\n", + "Adstocked value: 145,917.94\n", + "Saturated value: 0.4859\n", + "Final response: 69433.0475\n", + "Raw spend: 145917.6023091079\n", + "After adstock: 145917.93564244124\n", + "After hill transform: 0.4858597809741815\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812621\n", + "After adstock: 107986.09856145954\n", + "After hill transform: 0.9837883468768805\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,738.49\n", + "Adstocked value: 102,738.67\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5965\n", + "Raw spend: 102738.49436206392\n", + "After adstock: 102738.67083265216\n", + "After hill transform: 0.9986136131926009\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,163.22\n", + "Adstocked value: 387,164.44\n", + "Saturated value: 0.9258\n", + "Final response: 500042.6537\n", + "Raw spend: 387163.2197422124\n", + "After adstock: 387164.44196443463\n", + "After hill transform: 0.9257701833455397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,917.60\n", + "Adstocked value: 145,917.94\n", + "Saturated value: 0.4859\n", + "Final response: 69433.0475\n", + "Raw spend: 145917.6023091079\n", + "After adstock: 145917.93564244124\n", + "After hill transform: 0.4858597809741815\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812621\n", + "After adstock: 107986.09856145954\n", + "After hill transform: 0.9837883468768805\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,738.49\n", + "Adstocked value: 102,738.67\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5965\n", + "Raw spend: 102738.49436206392\n", + "After adstock: 102738.67083265216\n", + "After hill transform: 0.9986136131926009\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,176.88\n", + "Adstocked value: 387,178.10\n", + "Saturated value: 0.9258\n", + "Final response: 500046.5782\n", + "Raw spend: 387176.8810870131\n", + "After adstock: 387178.10330923536\n", + "After hill transform: 0.9257774491423858\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,890.45\n", + "Adstocked value: 145,890.78\n", + "Saturated value: 0.4858\n", + "Final response: 69429.1507\n", + "Raw spend: 145890.44531644834\n", + "After adstock: 145890.77864978169\n", + "After hill transform: 0.485832512789235\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812345\n", + "After adstock: 107986.09856145678\n", + "After hill transform: 0.9837883468768795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,727.80\n", + "Adstocked value: 102,727.97\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5853\n", + "Raw spend: 102727.79694719717\n", + "After adstock: 102727.97341778541\n", + "After hill transform: 0.9986132130344182\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,176.88\n", + "Adstocked value: 387,178.10\n", + "Saturated value: 0.9258\n", + "Final response: 500046.5782\n", + "Raw spend: 387176.8810870131\n", + "After adstock: 387178.10330923536\n", + "After hill transform: 0.9257774491423858\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,890.45\n", + "Adstocked value: 145,890.78\n", + "Saturated value: 0.4858\n", + "Final response: 69429.1507\n", + "Raw spend: 145890.44531644834\n", + "After adstock: 145890.77864978169\n", + "After hill transform: 0.485832512789235\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812345\n", + "After adstock: 107986.09856145678\n", + "After hill transform: 0.9837883468768795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,727.80\n", + "Adstocked value: 102,727.97\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5853\n", + "Raw spend: 102727.79694719717\n", + "After adstock: 102727.97341778541\n", + "After hill transform: 0.9986132130344182\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,182.57\n", + "Adstocked value: 387,183.79\n", + "Saturated value: 0.9258\n", + "Final response: 500048.2120\n", + "Raw spend: 387182.56897271686\n", + "After adstock: 387183.7911949391\n", + "After hill transform: 0.9257804739803467\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,879.14\n", + "Adstocked value: 145,879.47\n", + "Saturated value: 0.4858\n", + "Final response: 69427.5280\n", + "Raw spend: 145879.13853277822\n", + "After adstock: 145879.47186611156\n", + "After hill transform: 0.48582115823900524\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652281223\n", + "After adstock: 107986.09856145563\n", + "After hill transform: 0.9837883468768791\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,723.34\n", + "Adstocked value: 102,723.52\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5806\n", + "Raw spend: 102723.34309042282\n", + "After adstock: 102723.51956101105\n", + "After hill transform: 0.998613046382709\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,182.57\n", + "Adstocked value: 387,183.79\n", + "Saturated value: 0.9258\n", + "Final response: 500048.2120\n", + "Raw spend: 387182.56897271686\n", + "After adstock: 387183.7911949391\n", + "After hill transform: 0.9257804739803467\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,879.14\n", + "Adstocked value: 145,879.47\n", + "Saturated value: 0.4858\n", + "Final response: 69427.5280\n", + "Raw spend: 145879.13853277822\n", + "After adstock: 145879.47186611156\n", + "After hill transform: 0.48582115823900524\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652281223\n", + "After adstock: 107986.09856145563\n", + "After hill transform: 0.9837883468768791\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,723.34\n", + "Adstocked value: 102,723.52\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5806\n", + "Raw spend: 102723.34309042282\n", + "After adstock: 102723.51956101105\n", + "After hill transform: 0.998613046382709\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,184.96\n", + "Adstocked value: 387,186.18\n", + "Saturated value: 0.9258\n", + "Final response: 500048.8982\n", + "Raw spend: 387184.9579569217\n", + "After adstock: 387186.18017914396\n", + "After hill transform: 0.9257817444036259\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,874.39\n", + "Adstocked value: 145,874.72\n", + "Saturated value: 0.4858\n", + "Final response: 69426.8465\n", + "Raw spend: 145874.389540094\n", + "After adstock: 145874.72287342735\n", + "After hill transform: 0.4858163889256757\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652281218\n", + "After adstock: 107986.09856145513\n", + "After hill transform: 0.9837883468768789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,721.47\n", + "Adstocked value: 102,721.65\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5786\n", + "Raw spend: 102721.47241403464\n", + "After adstock: 102721.64888462287\n", + "After hill transform: 0.9986129763787567\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,184.96\n", + "Adstocked value: 387,186.18\n", + "Saturated value: 0.9258\n", + "Final response: 500048.8982\n", + "Raw spend: 387184.9579569217\n", + "After adstock: 387186.18017914396\n", + "After hill transform: 0.9257817444036259\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,874.39\n", + "Adstocked value: 145,874.72\n", + "Saturated value: 0.4858\n", + "Final response: 69426.8465\n", + "Raw spend: 145874.389540094\n", + "After adstock: 145874.72287342735\n", + "After hill transform: 0.4858163889256757\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652281218\n", + "After adstock: 107986.09856145513\n", + "After hill transform: 0.9837883468768789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,721.47\n", + "Adstocked value: 102,721.65\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5786\n", + "Raw spend: 102721.47241403464\n", + "After adstock: 102721.64888462287\n", + "After hill transform: 0.9986129763787567\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,185.97\n", + "Adstocked value: 387,187.19\n", + "Saturated value: 0.9258\n", + "Final response: 500049.1875\n", + "Raw spend: 387185.9650506804\n", + "After adstock: 387187.18727290264\n", + "After hill transform: 0.9257822799515059\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,872.39\n", + "Adstocked value: 145,872.72\n", + "Saturated value: 0.4858\n", + "Final response: 69426.5592\n", + "Raw spend: 145872.3875675056\n", + "After adstock: 145872.72090083893\n", + "After hill transform: 0.4858143783410214\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652281216\n", + "After adstock: 107986.09856145493\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.68\n", + "Adstocked value: 102,720.86\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5778\n", + "Raw spend: 102720.6838167257\n", + "After adstock: 102720.86028731393\n", + "After hill transform: 0.9986129468666395\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,185.97\n", + "Adstocked value: 387,187.19\n", + "Saturated value: 0.9258\n", + "Final response: 500049.1875\n", + "Raw spend: 387185.9650506804\n", + "After adstock: 387187.18727290264\n", + "After hill transform: 0.9257822799515059\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,872.39\n", + "Adstocked value: 145,872.72\n", + "Saturated value: 0.4858\n", + "Final response: 69426.5592\n", + "Raw spend: 145872.3875675056\n", + "After adstock: 145872.72090083893\n", + "After hill transform: 0.4858143783410214\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652281216\n", + "After adstock: 107986.09856145493\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.68\n", + "Adstocked value: 102,720.86\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5778\n", + "Raw spend: 102720.6838167257\n", + "After adstock: 102720.86028731393\n", + "After hill transform: 0.9986129468666395\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.39\n", + "Adstocked value: 387,187.61\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3096\n", + "Raw spend: 387186.3902552245\n", + "After adstock: 387187.61247744673\n", + "After hill transform: 0.9257825060634186\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.54\n", + "Adstocked value: 145,871.88\n", + "Saturated value: 0.4858\n", + "Final response: 69426.4378\n", + "Raw spend: 145871.54231567643\n", + "After adstock: 145871.87564900977\n", + "After hill transform: 0.4858135294449497\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812151\n", + "After adstock: 107986.09856145484\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.35\n", + "Adstocked value: 102,720.53\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5775\n", + "Raw spend: 102720.35086345665\n", + "After adstock: 102720.52733404489\n", + "After hill transform: 0.9986129344060872\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.39\n", + "Adstocked value: 387,187.61\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3096\n", + "Raw spend: 387186.3902552245\n", + "After adstock: 387187.61247744673\n", + "After hill transform: 0.9257825060634186\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.54\n", + "Adstocked value: 145,871.88\n", + "Saturated value: 0.4858\n", + "Final response: 69426.4378\n", + "Raw spend: 145871.54231567643\n", + "After adstock: 145871.87564900977\n", + "After hill transform: 0.4858135294449497\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812151\n", + "After adstock: 107986.09856145484\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.35\n", + "Adstocked value: 102,720.53\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5775\n", + "Raw spend: 102720.35086345665\n", + "After adstock: 102720.52733404489\n", + "After hill transform: 0.9986129344060872\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.57\n", + "Adstocked value: 387,187.79\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3612\n", + "Raw spend: 387186.5698977704\n", + "After adstock: 387187.79211999266\n", + "After hill transform: 0.9257826015920473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.19\n", + "Adstocked value: 145,871.52\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3866\n", + "Raw spend: 145871.18520944912\n", + "After adstock: 145871.51854278246\n", + "After hill transform: 0.485813170797631\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812148\n", + "After adstock: 107986.09856145481\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.21\n", + "Adstocked value: 102,720.39\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.21019569153\n", + "After adstock: 102720.38666627977\n", + "After hill transform: 0.9986129291416449\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.57\n", + "Adstocked value: 387,187.79\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3612\n", + "Raw spend: 387186.5698977704\n", + "After adstock: 387187.79211999266\n", + "After hill transform: 0.9257826015920473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.19\n", + "Adstocked value: 145,871.52\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3866\n", + "Raw spend: 145871.18520944912\n", + "After adstock: 145871.51854278246\n", + "After hill transform: 0.485813170797631\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812148\n", + "After adstock: 107986.09856145481\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.21\n", + "Adstocked value: 102,720.39\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.21019569153\n", + "After adstock: 102720.38666627977\n", + "After hill transform: 0.9986129291416449\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581498393\n", + "After adstock: 387187.8680372062\n", + "After hill transform: 0.9257826419625439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03429581365\n", + "After adstock: 145871.367629147\n", + "After hill transform: 0.4858130192324684\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15074927977\n", + "After adstock: 102720.327219868\n", + "After hill transform: 0.9986129269168754\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581498393\n", + "After adstock: 387187.8680372062\n", + "After hill transform: 0.9257826419625439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03429581365\n", + "After adstock: 145871.367629147\n", + "After hill transform: 0.4858130192324684\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15074927977\n", + "After adstock: 102720.327219868\n", + "After hill transform: 0.9986129269168754\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581499883\n", + "After adstock: 387187.8680372211\n", + "After hill transform: 0.9257826419625519\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03429581365\n", + "After adstock: 145871.367629147\n", + "After hill transform: 0.4858130192324684\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15074927977\n", + "After adstock: 102720.327219868\n", + "After hill transform: 0.9986129269168754\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581498393\n", + "After adstock: 387187.8680372062\n", + "After hill transform: 0.9257826419625439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03429582855\n", + "After adstock: 145871.3676291619\n", + "After hill transform: 0.4858130192324833\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15074927977\n", + "After adstock: 102720.327219868\n", + "After hill transform: 0.9986129269168754\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581498393\n", + "After adstock: 387187.8680372062\n", + "After hill transform: 0.9257826419625439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03429581365\n", + "After adstock: 145871.367629147\n", + "After hill transform: 0.4858130192324684\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522813637\n", + "After adstock: 107986.0985614697\n", + "After hill transform: 0.9837883468768845\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15074927977\n", + "After adstock: 102720.327219868\n", + "After hill transform: 0.9986129269168754\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581498393\n", + "After adstock: 387187.8680372062\n", + "After hill transform: 0.9257826419625439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03429581365\n", + "After adstock: 145871.367629147\n", + "After hill transform: 0.4858130192324684\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15074929467\n", + "After adstock: 102720.3272198829\n", + "After hill transform: 0.998612926916876\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581498393\n", + "After adstock: 387187.8680372062\n", + "After hill transform: 0.9257826419625439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03429581365\n", + "After adstock: 145871.367629147\n", + "After hill transform: 0.4858130192324684\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15074927977\n", + "After adstock: 102720.327219868\n", + "After hill transform: 0.9986129269168754\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581499883\n", + "After adstock: 387187.8680372211\n", + "After hill transform: 0.9257826419625519\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03429581365\n", + "After adstock: 145871.367629147\n", + "After hill transform: 0.4858130192324684\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15074927977\n", + "After adstock: 102720.327219868\n", + "After hill transform: 0.9986129269168754\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581498393\n", + "After adstock: 387187.8680372062\n", + "After hill transform: 0.9257826419625439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03429582855\n", + "After adstock: 145871.3676291619\n", + "After hill transform: 0.4858130192324833\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15074927977\n", + "After adstock: 102720.327219868\n", + "After hill transform: 0.9986129269168754\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581498393\n", + "After adstock: 387187.8680372062\n", + "After hill transform: 0.9257826419625439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03429581365\n", + "After adstock: 145871.367629147\n", + "After hill transform: 0.4858130192324684\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522813637\n", + "After adstock: 107986.0985614697\n", + "After hill transform: 0.9837883468768845\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15074927977\n", + "After adstock: 102720.327219868\n", + "After hill transform: 0.9986129269168754\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581498393\n", + "After adstock: 387187.8680372062\n", + "After hill transform: 0.9257826419625439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03429581365\n", + "After adstock: 145871.367629147\n", + "After hill transform: 0.4858130192324684\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15074929467\n", + "After adstock: 102720.3272198829\n", + "After hill transform: 0.998612926916876\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,187.21\n", + "Adstocked value: 387,188.44\n", + "Saturated value: 0.9258\n", + "Final response: 500049.5462\n", + "Raw spend: 387187.21377733443\n", + "After adstock: 387188.4359995567\n", + "After hill transform: 0.9257829439869911\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,870.97\n", + "Adstocked value: 145,871.30\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3552\n", + "Raw spend: 145870.96658413994\n", + "After adstock: 145871.29991747328\n", + "After hill transform: 0.4858129512284185\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,186.37\n", + "Adstocked value: 102,186.54\n", + "Saturated value: 0.9986\n", + "Final response: 27943.0127\n", + "Raw spend: 102186.3655846935\n", + "After adstock: 102186.54205528174\n", + "After hill transform: 0.99859275291274\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,187.21\n", + "Adstocked value: 387,188.44\n", + "Saturated value: 0.9258\n", + "Final response: 500049.5462\n", + "Raw spend: 387187.21377733443\n", + "After adstock: 387188.4359995567\n", + "After hill transform: 0.9257829439869911\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,870.97\n", + "Adstocked value: 145,871.30\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3552\n", + "Raw spend: 145870.96658413994\n", + "After adstock: 145871.29991747328\n", + "After hill transform: 0.4858129512284185\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,186.37\n", + "Adstocked value: 102,186.54\n", + "Saturated value: 0.9986\n", + "Final response: 27943.0127\n", + "Raw spend: 102186.3655846935\n", + "After adstock: 102186.54205528174\n", + "After hill transform: 0.99859275291274\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.72\n", + "Adstocked value: 387,187.95\n", + "Saturated value: 0.9258\n", + "Final response: 500049.4053\n", + "Raw spend: 387186.72344397934\n", + "After adstock: 387187.9456662016\n", + "After hill transform: 0.9257826832432857\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.36\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3636\n", + "Raw spend: 145871.02504099385\n", + "After adstock: 145871.3583743272\n", + "After hill transform: 0.4858130099376885\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652281329\n", + "After adstock: 107986.09856146623\n", + "After hill transform: 0.9837883468768832\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,647.19\n", + "Adstocked value: 102,647.37\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5008\n", + "Raw spend: 102647.19308568313\n", + "After adstock: 102647.36955627137\n", + "After hill transform: 0.9986101928312041\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.72\n", + "Adstocked value: 387,187.95\n", + "Saturated value: 0.9258\n", + "Final response: 500049.4053\n", + "Raw spend: 387186.72344397934\n", + "After adstock: 387187.9456662016\n", + "After hill transform: 0.9257826832432857\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.36\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3636\n", + "Raw spend: 145871.02504099385\n", + "After adstock: 145871.3583743272\n", + "After hill transform: 0.4858130099376885\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652281329\n", + "After adstock: 107986.09856146623\n", + "After hill transform: 0.9837883468768832\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,647.19\n", + "Adstocked value: 102,647.37\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5008\n", + "Raw spend: 102647.19308568313\n", + "After adstock: 102647.36955627137\n", + "After hill transform: 0.9986101928312041\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.66\n", + "Adstocked value: 387,187.88\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3861\n", + "Raw spend: 387186.6565155062\n", + "After adstock: 387187.87873772846\n", + "After hill transform: 0.9257826476527584\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3647\n", + "Raw spend: 145871.0330201124\n", + "After adstock: 145871.36635344574\n", + "After hill transform: 0.48581301795125903\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812304\n", + "After adstock: 107986.09856145637\n", + "After hill transform: 0.9837883468768793\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,710.09\n", + "Adstocked value: 102,710.27\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5667\n", + "Raw spend: 102710.09413189032\n", + "After adstock: 102710.27060247856\n", + "After hill transform: 0.9986125504802439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.66\n", + "Adstocked value: 387,187.88\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3861\n", + "Raw spend: 387186.6565155062\n", + "After adstock: 387187.87873772846\n", + "After hill transform: 0.9257826476527584\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3647\n", + "Raw spend: 145871.0330201124\n", + "After adstock: 145871.36635344574\n", + "After hill transform: 0.48581301795125903\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812304\n", + "After adstock: 107986.09856145637\n", + "After hill transform: 0.9837883468768793\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,710.09\n", + "Adstocked value: 102,710.27\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5667\n", + "Raw spend: 102710.09413189032\n", + "After adstock: 102710.27060247856\n", + "After hill transform: 0.9986125504802439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3834\n", + "Raw spend: 387186.64729166316\n", + "After adstock: 387187.8695138854\n", + "After hill transform: 0.9257826427477974\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03411976603\n", + "After adstock: 145871.36745309937\n", + "After hill transform: 0.48581301905566054\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812169\n", + "After adstock: 107986.09856145502\n", + "After hill transform: 0.9837883468768789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,718.76\n", + "Adstocked value: 102,718.94\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5758\n", + "Raw spend: 102718.76292935999\n", + "After adstock: 102718.93939994823\n", + "After hill transform: 0.9986128749766275\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3834\n", + "Raw spend: 387186.64729166316\n", + "After adstock: 387187.8695138854\n", + "After hill transform: 0.9257826427477974\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03411976603\n", + "After adstock: 145871.36745309937\n", + "After hill transform: 0.48581301905566054\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812169\n", + "After adstock: 107986.09856145502\n", + "After hill transform: 0.9837883468768789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,718.76\n", + "Adstocked value: 102,718.94\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5758\n", + "Raw spend: 102718.76292935999\n", + "After adstock: 102718.93939994823\n", + "After hill transform: 0.9986128749766275\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3831\n", + "Raw spend: 387186.646018799\n", + "After adstock: 387187.86824102124\n", + "After hill transform: 0.9257826420709266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.0342715151\n", + "After adstock: 145871.36760484843\n", + "After hill transform: 0.4858130192080649\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652281215\n", + "After adstock: 107986.09856145483\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,719.96\n", + "Adstocked value: 102,720.14\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5771\n", + "Raw spend: 102719.95919881992\n", + "After adstock: 102720.13566940816\n", + "After hill transform: 0.9986129197481066\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3831\n", + "Raw spend: 387186.646018799\n", + "After adstock: 387187.86824102124\n", + "After hill transform: 0.9257826420709266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.0342715151\n", + "After adstock: 145871.36760484843\n", + "After hill transform: 0.4858130192080649\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652281215\n", + "After adstock: 107986.09856145483\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,719.96\n", + "Adstocked value: 102,720.14\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5771\n", + "Raw spend: 102719.95919881992\n", + "After adstock: 102720.13566940816\n", + "After hill transform: 0.9986129197481066\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64584311564\n", + "After adstock: 387187.8680653379\n", + "After hill transform: 0.9257826419775036\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03429245984\n", + "After adstock: 145871.36762579318\n", + "After hill transform: 0.48581301922910014\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.12\n", + "Adstocked value: 102,720.30\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5772\n", + "Raw spend: 102720.12431041429\n", + "After adstock: 102720.30078100253\n", + "After hill transform: 0.9986129259274049\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64584311564\n", + "After adstock: 387187.8680653379\n", + "After hill transform: 0.9257826419775036\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03429245984\n", + "After adstock: 145871.36762579318\n", + "After hill transform: 0.48581301922910014\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.12\n", + "Adstocked value: 102,720.30\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5772\n", + "Raw spend: 102720.12431041429\n", + "After adstock: 102720.30078100253\n", + "After hill transform: 0.9986129259274049\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581886685\n", + "After adstock: 387187.8680410891\n", + "After hill transform: 0.9257826419646088\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03429535072\n", + "After adstock: 145871.36762868406\n", + "After hill transform: 0.4858130192320035\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.32\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.14710002585\n", + "After adstock: 102720.32357061408\n", + "After hill transform: 0.9986129267803028\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581886685\n", + "After adstock: 387187.8680410891\n", + "After hill transform: 0.9257826419646088\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03429535072\n", + "After adstock: 145871.36762868406\n", + "After hill transform: 0.4858130192320035\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.32\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.14710002585\n", + "After adstock: 102720.32357061408\n", + "After hill transform: 0.9986129267803028\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.6458155199\n", + "After adstock: 387187.86803774216\n", + "After hill transform: 0.925782641962829\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03429574976\n", + "After adstock: 145871.3676290831\n", + "After hill transform: 0.48581301923240416\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15024557115\n", + "After adstock: 102720.32671615938\n", + "After hill transform: 0.9986129268980243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.6458155199\n", + "After adstock: 387187.86803774216\n", + "After hill transform: 0.925782641962829\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03429574976\n", + "After adstock: 145871.3676290831\n", + "After hill transform: 0.48581301923240416\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15024557115\n", + "After adstock: 102720.32671615938\n", + "After hill transform: 0.9986129268980243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.6458150579\n", + "After adstock: 387187.86803728016\n", + "After hill transform: 0.9257826419625833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03429580483\n", + "After adstock: 145871.36762913817\n", + "After hill transform: 0.48581301923245945\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15067974532\n", + "After adstock: 102720.32715033356\n", + "After hill transform: 0.9986129269142732\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.6458150579\n", + "After adstock: 387187.86803728016\n", + "After hill transform: 0.9257826419625833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03429580483\n", + "After adstock: 145871.36762913817\n", + "After hill transform: 0.48581301923245945\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15067974532\n", + "After adstock: 102720.32715033356\n", + "After hill transform: 0.9986129269142732\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.6458149942\n", + "After adstock: 387187.8680372164\n", + "After hill transform: 0.9257826419625494\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03429581242\n", + "After adstock: 145871.36762914577\n", + "After hill transform: 0.4858130192324671\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15073966932\n", + "After adstock: 102720.32721025756\n", + "After hill transform: 0.9986129269165158\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.6458149942\n", + "After adstock: 387187.8680372164\n", + "After hill transform: 0.9257826419625494\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03429581242\n", + "After adstock: 145871.36762914577\n", + "After hill transform: 0.4858130192324671\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15073966932\n", + "After adstock: 102720.32721025756\n", + "After hill transform: 0.9986129269165158\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.6458149853\n", + "After adstock: 387187.8680372076\n", + "After hill transform: 0.9257826419625447\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03429581347\n", + "After adstock: 145871.36762914681\n", + "After hill transform: 0.48581301923246817\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15074794207\n", + "After adstock: 102720.3272185303\n", + "After hill transform: 0.9986129269168253\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.6458149853\n", + "After adstock: 387187.8680372076\n", + "After hill transform: 0.9257826419625447\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03429581347\n", + "After adstock: 145871.36762914681\n", + "After hill transform: 0.48581301923246817\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15074794207\n", + "After adstock: 102720.3272185303\n", + "After hill transform: 0.9986129269168253\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.6458150002\n", + "After adstock: 387187.8680372225\n", + "After hill transform: 0.9257826419625526\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03429581347\n", + "After adstock: 145871.36762914681\n", + "After hill transform: 0.48581301923246817\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15074794207\n", + "After adstock: 102720.3272185303\n", + "After hill transform: 0.9986129269168253\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.6458149853\n", + "After adstock: 387187.8680372076\n", + "After hill transform: 0.9257826419625447\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03429582837\n", + "After adstock: 145871.36762916172\n", + "After hill transform: 0.4858130192324832\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15074794207\n", + "After adstock: 102720.3272185303\n", + "After hill transform: 0.9986129269168253\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.6458149853\n", + "After adstock: 387187.8680372076\n", + "After hill transform: 0.9257826419625447\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03429581347\n", + "After adstock: 145871.36762914681\n", + "After hill transform: 0.48581301923246817\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522813637\n", + "After adstock: 107986.0985614697\n", + "After hill transform: 0.9837883468768845\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15074794207\n", + "After adstock: 102720.3272185303\n", + "After hill transform: 0.9986129269168253\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.6458149853\n", + "After adstock: 387187.8680372076\n", + "After hill transform: 0.9257826419625447\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03429581347\n", + "After adstock: 145871.36762914681\n", + "After hill transform: 0.48581301923246817\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15074795697\n", + "After adstock: 102720.32721854521\n", + "After hill transform: 0.9986129269168259\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.6458149853\n", + "After adstock: 387187.8680372076\n", + "After hill transform: 0.9257826419625447\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03429581347\n", + "After adstock: 145871.36762914681\n", + "After hill transform: 0.48581301923246817\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15074794207\n", + "After adstock: 102720.3272185303\n", + "After hill transform: 0.9986129269168253\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.6458150002\n", + "After adstock: 387187.8680372225\n", + "After hill transform: 0.9257826419625526\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03429581347\n", + "After adstock: 145871.36762914681\n", + "After hill transform: 0.48581301923246817\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15074794207\n", + "After adstock: 102720.3272185303\n", + "After hill transform: 0.9986129269168253\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.6458149853\n", + "After adstock: 387187.8680372076\n", + "After hill transform: 0.9257826419625447\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03429582837\n", + "After adstock: 145871.36762916172\n", + "After hill transform: 0.4858130192324832\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15074794207\n", + "After adstock: 102720.3272185303\n", + "After hill transform: 0.9986129269168253\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.6458149853\n", + "After adstock: 387187.8680372076\n", + "After hill transform: 0.9257826419625447\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03429581347\n", + "After adstock: 145871.36762914681\n", + "After hill transform: 0.48581301923246817\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522813637\n", + "After adstock: 107986.0985614697\n", + "After hill transform: 0.9837883468768845\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15074794207\n", + "After adstock: 102720.3272185303\n", + "After hill transform: 0.9986129269168253\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.6458149853\n", + "After adstock: 387187.8680372076\n", + "After hill transform: 0.9257826419625447\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03429581347\n", + "After adstock: 145871.36762914681\n", + "After hill transform: 0.48581301923246817\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15074795697\n", + "After adstock: 102720.32721854521\n", + "After hill transform: 0.9986129269168259\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,189.49\n", + "Adstocked value: 387,190.71\n", + "Saturated value: 0.9258\n", + "Final response: 500050.1987\n", + "Raw spend: 387189.48562674073\n", + "After adstock: 387190.707848963\n", + "After hill transform: 0.9257841520690466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,870.70\n", + "Adstocked value: 145,871.03\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3163\n", + "Raw spend: 145870.69573744488\n", + "After adstock: 145871.02907077823\n", + "After hill transform: 0.48581267921190824\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820347\n", + "After adstock: 107986.0985615368\n", + "After hill transform: 0.9837883468769106\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 100,051.22\n", + "Adstocked value: 100,051.40\n", + "Saturated value: 0.9985\n", + "Final response: 27940.6396\n", + "Raw spend: 100051.22492534906\n", + "After adstock: 100051.4013959373\n", + "After hill transform: 0.9985079443905455\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,189.49\n", + "Adstocked value: 387,190.71\n", + "Saturated value: 0.9258\n", + "Final response: 500050.1987\n", + "Raw spend: 387189.48562674073\n", + "After adstock: 387190.707848963\n", + "After hill transform: 0.9257841520690466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,870.70\n", + "Adstocked value: 145,871.03\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3163\n", + "Raw spend: 145870.69573744488\n", + "After adstock: 145871.02907077823\n", + "After hill transform: 0.48581267921190824\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820347\n", + "After adstock: 107986.0985615368\n", + "After hill transform: 0.9837883468769106\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 100,051.22\n", + "Adstocked value: 100,051.40\n", + "Saturated value: 0.9985\n", + "Final response: 27940.6396\n", + "Raw spend: 100051.22492534906\n", + "After adstock: 100051.4013959373\n", + "After hill transform: 0.9985079443905455\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,187.02\n", + "Adstocked value: 387,188.24\n", + "Saturated value: 0.9258\n", + "Final response: 500049.4902\n", + "Raw spend: 387187.0187859625\n", + "After adstock: 387188.24100818473\n", + "After hill transform: 0.9257828402969129\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,870.99\n", + "Adstocked value: 145,871.32\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3585\n", + "Raw spend: 145870.98983073747\n", + "After adstock: 145871.3231640708\n", + "After hill transform: 0.48581297457539735\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522813224\n", + "After adstock: 107986.09856146557\n", + "After hill transform: 0.983788346876883\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,369.62\n", + "Adstocked value: 102,369.80\n", + "Saturated value: 0.9986\n", + "Final response: 27943.2078\n", + "Raw spend: 102369.6233335557\n", + "After adstock: 102369.79980414394\n", + "After hill transform: 0.9985997236970865\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,187.02\n", + "Adstocked value: 387,188.24\n", + "Saturated value: 0.9258\n", + "Final response: 500049.4902\n", + "Raw spend: 387187.0187859625\n", + "After adstock: 387188.24100818473\n", + "After hill transform: 0.9257828402969129\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,870.99\n", + "Adstocked value: 145,871.32\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3585\n", + "Raw spend: 145870.98983073747\n", + "After adstock: 145871.3231640708\n", + "After hill transform: 0.48581297457539735\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522813224\n", + "After adstock: 107986.09856146557\n", + "After hill transform: 0.983788346876883\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,369.62\n", + "Adstocked value: 102,369.80\n", + "Saturated value: 0.9986\n", + "Final response: 27943.2078\n", + "Raw spend: 102369.6233335557\n", + "After adstock: 102369.79980414394\n", + "After hill transform: 0.9985997236970865\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.70\n", + "Adstocked value: 387,187.92\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3977\n", + "Raw spend: 387186.6969648032\n", + "After adstock: 387187.91918702546\n", + "After hill transform: 0.9257826691624675\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.36\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3640\n", + "Raw spend: 145871.02819780403\n", + "After adstock: 145871.36153113737\n", + "After hill transform: 0.485813013108129\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812295\n", + "After adstock: 107986.09856145628\n", + "After hill transform: 0.9837883468768793\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,672.08\n", + "Adstocked value: 102,672.26\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5269\n", + "Raw spend: 102672.07887505324\n", + "After adstock: 102672.25534564148\n", + "After hill transform: 0.9986111262478377\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.70\n", + "Adstocked value: 387,187.92\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3977\n", + "Raw spend: 387186.6969648032\n", + "After adstock: 387187.91918702546\n", + "After hill transform: 0.9257826691624675\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.36\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3640\n", + "Raw spend: 145871.02819780403\n", + "After adstock: 145871.36153113737\n", + "After hill transform: 0.485813013108129\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812295\n", + "After adstock: 107986.09856145628\n", + "After hill transform: 0.9837883468768793\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,672.08\n", + "Adstocked value: 102,672.26\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5269\n", + "Raw spend: 102672.07887505324\n", + "After adstock: 102672.25534564148\n", + "After hill transform: 0.9986111262478377\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.88\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3850\n", + "Raw spend: 387186.65286878357\n", + "After adstock: 387187.8750910058\n", + "After hill transform: 0.9257826457135415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3648\n", + "Raw spend: 145871.03345486955\n", + "After adstock: 145871.3667882029\n", + "After hill transform: 0.4858130183878933\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812167\n", + "After adstock: 107986.098561455\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,713.52\n", + "Adstocked value: 102,713.70\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5703\n", + "Raw spend: 102713.52141264478\n", + "After adstock: 102713.69788323302\n", + "After hill transform: 0.9986126787849053\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.88\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3850\n", + "Raw spend: 387186.65286878357\n", + "After adstock: 387187.8750910058\n", + "After hill transform: 0.9257826457135415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3648\n", + "Raw spend: 145871.03345486955\n", + "After adstock: 145871.3667882029\n", + "After hill transform: 0.4858130183878933\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812167\n", + "After adstock: 107986.098561455\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,713.52\n", + "Adstocked value: 102,713.70\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5703\n", + "Raw spend: 102713.52141264478\n", + "After adstock: 102713.69788323302\n", + "After hill transform: 0.9986126787849053\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3833\n", + "Raw spend: 387186.6467884753\n", + "After adstock: 387187.8690106975\n", + "After hill transform: 0.9257826424802172\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03417975537\n", + "After adstock: 145871.3675130887\n", + "After hill transform: 0.48581301911590896\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652281215\n", + "After adstock: 107986.09856145483\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,719.24\n", + "Adstocked value: 102,719.41\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5763\n", + "Raw spend: 102719.23583785481\n", + "After adstock: 102719.41230844305\n", + "After hill transform: 0.9986128926758955\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3833\n", + "Raw spend: 387186.6467884753\n", + "After adstock: 387187.8690106975\n", + "After hill transform: 0.9257826424802172\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03417975537\n", + "After adstock: 145871.3675130887\n", + "After hill transform: 0.48581301911590896\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652281215\n", + "After adstock: 107986.09856145483\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,719.24\n", + "Adstocked value: 102,719.41\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5763\n", + "Raw spend: 102719.23583785481\n", + "After adstock: 102719.41230844305\n", + "After hill transform: 0.9986128926758955\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3831\n", + "Raw spend: 387186.6459493501\n", + "After adstock: 387187.86817157234\n", + "After hill transform: 0.9257826420339959\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.0342797947\n", + "After adstock: 145871.36761312804\n", + "After hill transform: 0.48581301921638026\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.02\n", + "Adstocked value: 102,720.20\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5771\n", + "Raw spend: 102720.02446859569\n", + "After adstock: 102720.20093918392\n", + "After hill transform: 0.9986129221908312\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3831\n", + "Raw spend: 387186.6459493501\n", + "After adstock: 387187.86817157234\n", + "After hill transform: 0.9257826420339959\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.0342797947\n", + "After adstock: 145871.36761312804\n", + "After hill transform: 0.48581301921638026\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.02\n", + "Adstocked value: 102,720.20\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5771\n", + "Raw spend: 102720.02446859569\n", + "After adstock: 102720.20093918392\n", + "After hill transform: 0.9986129221908312\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64583353116\n", + "After adstock: 387187.8680557534\n", + "After hill transform: 0.9257826419724068\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03429360245\n", + "After adstock: 145871.3676269358\n", + "After hill transform: 0.48581301923024767\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.13\n", + "Adstocked value: 102,720.31\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5772\n", + "Raw spend: 102720.13331812626\n", + "After adstock: 102720.3097887145\n", + "After hill transform: 0.9986129262645173\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64583353116\n", + "After adstock: 387187.8680557534\n", + "After hill transform: 0.9257826419724068\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03429360245\n", + "After adstock: 145871.3676269358\n", + "After hill transform: 0.48581301923024767\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.13\n", + "Adstocked value: 102,720.31\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5772\n", + "Raw spend: 102720.13331812626\n", + "After adstock: 102720.3097887145\n", + "After hill transform: 0.9986129262645173\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.6458175451\n", + "After adstock: 387187.8680397674\n", + "After hill transform: 0.9257826419639059\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.0342955083\n", + "After adstock: 145871.36762884163\n", + "After hill transform: 0.48581301923216164\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.32\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.1483421653\n", + "After adstock: 102720.32481275353\n", + "After hill transform: 0.9986129268267896\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.6458175451\n", + "After adstock: 387187.8680397674\n", + "After hill transform: 0.9257826419639059\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.0342955083\n", + "After adstock: 145871.36762884163\n", + "After hill transform: 0.48581301923216164\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.32\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.1483421653\n", + "After adstock: 102720.32481275353\n", + "After hill transform: 0.9986129268267896\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581533865\n", + "After adstock: 387187.8680375609\n", + "After hill transform: 0.9257826419627325\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03429577136\n", + "After adstock: 145871.3676291047\n", + "After hill transform: 0.48581301923242587\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15041586524\n", + "After adstock: 102720.32688645348\n", + "After hill transform: 0.9986129269043975\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581533865\n", + "After adstock: 387187.8680375609\n", + "After hill transform: 0.9257826419627325\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03429577136\n", + "After adstock: 145871.3676291047\n", + "After hill transform: 0.48581301923242587\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15041586524\n", + "After adstock: 102720.32688645348\n", + "After hill transform: 0.9986129269043975\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.6458150341\n", + "After adstock: 387187.86803725635\n", + "After hill transform: 0.9257826419625707\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03429580765\n", + "After adstock: 145871.367629141\n", + "After hill transform: 0.48581301923246234\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15070210052\n", + "After adstock: 102720.32717268876\n", + "After hill transform: 0.9986129269151097\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.6458150341\n", + "After adstock: 387187.86803725635\n", + "After hill transform: 0.9257826419625707\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03429580765\n", + "After adstock: 145871.367629141\n", + "After hill transform: 0.48581301923246234\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15070210052\n", + "After adstock: 102720.32717268876\n", + "After hill transform: 0.9986129269151097\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.6458149921\n", + "After adstock: 387187.8680372143\n", + "After hill transform: 0.9257826419625482\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03429581266\n", + "After adstock: 145871.367629146\n", + "After hill transform: 0.48581301923246734\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15074159631\n", + "After adstock: 102720.32721218455\n", + "After hill transform: 0.9986129269165879\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.6458149921\n", + "After adstock: 387187.8680372143\n", + "After hill transform: 0.9257826419625482\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03429581266\n", + "After adstock: 145871.367629146\n", + "After hill transform: 0.48581301923246734\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15074159631\n", + "After adstock: 102720.32721218455\n", + "After hill transform: 0.9986129269165879\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.645815007\n", + "After adstock: 387187.86803722923\n", + "After hill transform: 0.9257826419625562\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03429581266\n", + "After adstock: 145871.367629146\n", + "After hill transform: 0.48581301923246734\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15074159631\n", + "After adstock: 102720.32721218455\n", + "After hill transform: 0.9986129269165879\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.6458149921\n", + "After adstock: 387187.8680372143\n", + "After hill transform: 0.9257826419625482\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03429582756\n", + "After adstock: 145871.3676291609\n", + "After hill transform: 0.4858130192324823\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15074159631\n", + "After adstock: 102720.32721218455\n", + "After hill transform: 0.9986129269165879\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.6458149921\n", + "After adstock: 387187.8680372143\n", + "After hill transform: 0.9257826419625482\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03429581266\n", + "After adstock: 145871.367629146\n", + "After hill transform: 0.48581301923246734\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522813637\n", + "After adstock: 107986.0985614697\n", + "After hill transform: 0.9837883468768845\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15074159631\n", + "After adstock: 102720.32721218455\n", + "After hill transform: 0.9986129269165879\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.6458149921\n", + "After adstock: 387187.8680372143\n", + "After hill transform: 0.9257826419625482\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03429581266\n", + "After adstock: 145871.367629146\n", + "After hill transform: 0.48581301923246734\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15074161121\n", + "After adstock: 102720.32721219945\n", + "After hill transform: 0.9986129269165884\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.6458149921\n", + "After adstock: 387187.8680372143\n", + "After hill transform: 0.9257826419625482\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03429581266\n", + "After adstock: 145871.367629146\n", + "After hill transform: 0.48581301923246734\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15074159631\n", + "After adstock: 102720.32721218455\n", + "After hill transform: 0.9986129269165879\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.645815007\n", + "After adstock: 387187.86803722923\n", + "After hill transform: 0.9257826419625562\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03429581266\n", + "After adstock: 145871.367629146\n", + "After hill transform: 0.48581301923246734\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15074159631\n", + "After adstock: 102720.32721218455\n", + "After hill transform: 0.9986129269165879\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.6458149921\n", + "After adstock: 387187.8680372143\n", + "After hill transform: 0.9257826419625482\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03429582756\n", + "After adstock: 145871.3676291609\n", + "After hill transform: 0.4858130192324823\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15074159631\n", + "After adstock: 102720.32721218455\n", + "After hill transform: 0.9986129269165879\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.6458149921\n", + "After adstock: 387187.8680372143\n", + "After hill transform: 0.9257826419625482\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03429581266\n", + "After adstock: 145871.367629146\n", + "After hill transform: 0.48581301923246734\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522813637\n", + "After adstock: 107986.0985614697\n", + "After hill transform: 0.9837883468768845\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15074159631\n", + "After adstock: 102720.32721218455\n", + "After hill transform: 0.9986129269165879\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.6458149921\n", + "After adstock: 387187.8680372143\n", + "After hill transform: 0.9257826419625482\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03429581266\n", + "After adstock: 145871.367629146\n", + "After hill transform: 0.48581301923246734\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15074161121\n", + "After adstock: 102720.32721219945\n", + "After hill transform: 0.9986129269165884\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,218.27\n", + "Adstocked value: 387,219.49\n", + "Saturated value: 0.9258\n", + "Final response: 500058.4637\n", + "Raw spend: 387218.2652567545\n", + "After adstock: 387219.4874789767\n", + "After hill transform: 0.9257994537889789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,875.97\n", + "Adstocked value: 145,876.31\n", + "Saturated value: 0.4858\n", + "Final response: 69427.0737\n", + "Raw spend: 145875.97298704085\n", + "After adstock: 145876.3063203742\n", + "After hill transform: 0.4858179791650609\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 68,627.28\n", + "Adstocked value: 68,627.45\n", + "Saturated value: 0.9958\n", + "Final response: 27863.8491\n", + "Raw spend: 68627.27773250223\n", + "After adstock: 68627.45420309047\n", + "After hill transform: 0.9957636991335378\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,218.27\n", + "Adstocked value: 387,219.49\n", + "Saturated value: 0.9258\n", + "Final response: 500058.4637\n", + "Raw spend: 387218.2652567545\n", + "After adstock: 387219.4874789767\n", + "After hill transform: 0.9257994537889789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,875.97\n", + "Adstocked value: 145,876.31\n", + "Saturated value: 0.4858\n", + "Final response: 69427.0737\n", + "Raw spend: 145875.97298704085\n", + "After adstock: 145876.3063203742\n", + "After hill transform: 0.4858179791650609\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 68,627.28\n", + "Adstocked value: 68,627.45\n", + "Saturated value: 0.9958\n", + "Final response: 27863.8491\n", + "Raw spend: 68627.27773250223\n", + "After adstock: 68627.45420309047\n", + "After hill transform: 0.9957636991335378\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,189.81\n", + "Adstocked value: 387,191.03\n", + "Saturated value: 0.9258\n", + "Final response: 500050.2912\n", + "Raw spend: 387189.8077591683\n", + "After adstock: 387191.0299813906\n", + "After hill transform: 0.9257843233646326\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.53\n", + "Adstocked value: 145,871.86\n", + "Saturated value: 0.4858\n", + "Final response: 69426.4358\n", + "Raw spend: 145871.52816493547\n", + "After adstock: 145871.86149826882\n", + "After hill transform: 0.48581351523315763\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812984\n", + "After adstock: 107986.09856146316\n", + "After hill transform: 0.983788346876882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 99,310.86\n", + "Adstocked value: 99,311.04\n", + "Saturated value: 0.9985\n", + "Final response: 27939.7714\n", + "Raw spend: 99310.86344068691\n", + "After adstock: 99311.03991127515\n", + "After hill transform: 0.9984769160122321\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,189.81\n", + "Adstocked value: 387,191.03\n", + "Saturated value: 0.9258\n", + "Final response: 500050.2912\n", + "Raw spend: 387189.8077591683\n", + "After adstock: 387191.0299813906\n", + "After hill transform: 0.9257843233646326\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.53\n", + "Adstocked value: 145,871.86\n", + "Saturated value: 0.4858\n", + "Final response: 69426.4358\n", + "Raw spend: 145871.52816493547\n", + "After adstock: 145871.86149826882\n", + "After hill transform: 0.48581351523315763\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812984\n", + "After adstock: 107986.09856146316\n", + "After hill transform: 0.983788346876882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 99,310.86\n", + "Adstocked value: 99,311.04\n", + "Saturated value: 0.9985\n", + "Final response: 27939.7714\n", + "Raw spend: 99310.86344068691\n", + "After adstock: 99311.03991127515\n", + "After hill transform: 0.9984769160122321\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,187.06\n", + "Adstocked value: 387,188.28\n", + "Saturated value: 0.9258\n", + "Final response: 500049.5027\n", + "Raw spend: 387187.06259613606\n", + "After adstock: 387188.2848183583\n", + "After hill transform: 0.9257828635937564\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.10\n", + "Adstocked value: 145,871.43\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3743\n", + "Raw spend: 145871.09939352676\n", + "After adstock: 145871.4327268601\n", + "After hill transform: 0.4858130846112414\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812257\n", + "After adstock: 107986.0985614559\n", + "After hill transform: 0.9837883468768792\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,270.77\n", + "Adstocked value: 102,270.94\n", + "Saturated value: 0.9986\n", + "Final response: 27943.1027\n", + "Raw spend: 102270.76688716635\n", + "After adstock: 102270.94335775459\n", + "After hill transform: 0.9985959692276575\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,187.06\n", + "Adstocked value: 387,188.28\n", + "Saturated value: 0.9258\n", + "Final response: 500049.5027\n", + "Raw spend: 387187.06259613606\n", + "After adstock: 387188.2848183583\n", + "After hill transform: 0.9257828635937564\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.10\n", + "Adstocked value: 145,871.43\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3743\n", + "Raw spend: 145871.09939352676\n", + "After adstock: 145871.4327268601\n", + "After hill transform: 0.4858130846112414\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812257\n", + "After adstock: 107986.0985614559\n", + "After hill transform: 0.9837883468768792\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,270.77\n", + "Adstocked value: 102,270.94\n", + "Saturated value: 0.9986\n", + "Final response: 27943.1027\n", + "Raw spend: 102270.76688716635\n", + "After adstock: 102270.94335775459\n", + "After hill transform: 0.9985959692276575\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.70\n", + "Adstocked value: 387,187.93\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3997\n", + "Raw spend: 387186.70386617654\n", + "After adstock: 387187.9260883988\n", + "After hill transform: 0.9257826728324077\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.04\n", + "Adstocked value: 145,871.38\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3662\n", + "Raw spend: 145871.04336292009\n", + "After adstock: 145871.37669625343\n", + "After hill transform: 0.48581302833872386\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812163\n", + "After adstock: 107986.09856145496\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,657.56\n", + "Adstocked value: 102,657.73\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5116\n", + "Raw spend: 102657.55850249257\n", + "After adstock: 102657.7349730808\n", + "After hill transform: 0.9986105817210394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.70\n", + "Adstocked value: 387,187.93\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3997\n", + "Raw spend: 387186.70386617654\n", + "After adstock: 387187.9260883988\n", + "After hill transform: 0.9257826728324077\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.04\n", + "Adstocked value: 145,871.38\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3662\n", + "Raw spend: 145871.04336292009\n", + "After adstock: 145871.37669625343\n", + "After hill transform: 0.48581302833872386\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812163\n", + "After adstock: 107986.09856145496\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,657.56\n", + "Adstocked value: 102,657.73\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5116\n", + "Raw spend: 102657.55850249257\n", + "After adstock: 102657.7349730808\n", + "After hill transform: 0.9986105817210394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.88\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3854\n", + "Raw spend: 387186.65395784896\n", + "After adstock: 387187.8761800712\n", + "After hill transform: 0.9257826462926736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.04\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3651\n", + "Raw spend: 145871.03556765852\n", + "After adstock: 145871.36890099186\n", + "After hill transform: 0.4858130205098047\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812148\n", + "After adstock: 107986.09856145481\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,711.37\n", + "Adstocked value: 102,711.55\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5681\n", + "Raw spend: 102711.37090960199\n", + "After adstock: 102711.54738019023\n", + "After hill transform: 0.9986125982799443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.88\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3854\n", + "Raw spend: 387186.65395784896\n", + "After adstock: 387187.8761800712\n", + "After hill transform: 0.9257826462926736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.04\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3651\n", + "Raw spend: 145871.03556765852\n", + "After adstock: 145871.36890099186\n", + "After hill transform: 0.4858130205098047\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812148\n", + "After adstock: 107986.09856145481\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,711.37\n", + "Adstocked value: 102,711.55\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5681\n", + "Raw spend: 102711.37090960199\n", + "After adstock: 102711.54738019023\n", + "After hill transform: 0.9986125982799443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3834\n", + "Raw spend: 387186.6469583111\n", + "After adstock: 387187.86918053334\n", + "After hill transform: 0.9257826425705308\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03447438948\n", + "After adstock: 145871.36780772283\n", + "After hill transform: 0.48581301941181526\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,718.92\n", + "Adstocked value: 102,719.09\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5760\n", + "Raw spend: 102718.91798644136\n", + "After adstock: 102719.0944570296\n", + "After hill transform: 0.9986128807798915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3834\n", + "Raw spend: 387186.6469583111\n", + "After adstock: 387187.86918053334\n", + "After hill transform: 0.9257826425705308\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03447438948\n", + "After adstock: 145871.36780772283\n", + "After hill transform: 0.48581301941181526\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,718.92\n", + "Adstocked value: 102,719.09\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5760\n", + "Raw spend: 102718.91798644136\n", + "After adstock: 102719.0944570296\n", + "After hill transform: 0.9986128807798915\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3831\n", + "Raw spend: 387186.6459755448\n", + "After adstock: 387187.86819776706\n", + "After hill transform: 0.9257826420479254\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03432088965\n", + "After adstock: 145871.367654223\n", + "After hill transform: 0.48581301925765275\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,719.98\n", + "Adstocked value: 102,720.15\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5771\n", + "Raw spend: 102719.97762964181\n", + "After adstock: 102720.15410023005\n", + "After hill transform: 0.9986129204378816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3831\n", + "Raw spend: 387186.6459755448\n", + "After adstock: 387187.86819776706\n", + "After hill transform: 0.9257826420479254\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03432088965\n", + "After adstock: 145871.367654223\n", + "After hill transform: 0.48581301925765275\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,719.98\n", + "Adstocked value: 102,720.15\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5771\n", + "Raw spend: 102719.97762964181\n", + "After adstock: 102720.15410023005\n", + "After hill transform: 0.9986129204378816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.6458375384\n", + "After adstock: 387187.86805976066\n", + "After hill transform: 0.9257826419745377\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03429933422\n", + "After adstock: 145871.36763266756\n", + "After hill transform: 0.4858130192360042\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.13\n", + "Adstocked value: 102,720.30\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5772\n", + "Raw spend: 102720.12643155326\n", + "After adstock: 102720.3029021415\n", + "After hill transform: 0.9986129260067882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.6458375384\n", + "After adstock: 387187.86805976066\n", + "After hill transform: 0.9257826419745377\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03429933422\n", + "After adstock: 145871.36763266756\n", + "After hill transform: 0.4858130192360042\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.13\n", + "Adstocked value: 102,720.30\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5772\n", + "Raw spend: 102720.12643155326\n", + "After adstock: 102720.3029021415\n", + "After hill transform: 0.9986129260067882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.6458181583\n", + "After adstock: 387187.86804038053\n", + "After hill transform: 0.925782641964232\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.0342963072\n", + "After adstock: 145871.36762964053\n", + "After hill transform: 0.4858130192329641\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.32\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.14732772145\n", + "After adstock: 102720.32379830969\n", + "After hill transform: 0.9986129267888242\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.6458181583\n", + "After adstock: 387187.86804038053\n", + "After hill transform: 0.925782641964232\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.0342963072\n", + "After adstock: 145871.36762964053\n", + "After hill transform: 0.4858130192329641\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.32\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.14732772145\n", + "After adstock: 102720.32379830969\n", + "After hill transform: 0.9986129267888242\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.6458154367\n", + "After adstock: 387187.868037659\n", + "After hill transform: 0.9257826419627847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.0342958821\n", + "After adstock: 145871.36762921544\n", + "After hill transform: 0.4858130192325371\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15026216127\n", + "After adstock: 102720.32673274951\n", + "After hill transform: 0.9986129268986451\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.6458154367\n", + "After adstock: 387187.868037659\n", + "After hill transform: 0.9257826419627847\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.0342958821\n", + "After adstock: 145871.36762921544\n", + "After hill transform: 0.4858130192325371\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15026216127\n", + "After adstock: 102720.32673274951\n", + "After hill transform: 0.9986129268986451\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581505454\n", + "After adstock: 387187.8680372768\n", + "After hill transform: 0.9257826419625815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.0342958224\n", + "After adstock: 145871.36762915575\n", + "After hill transform: 0.4858130192324771\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.1506742515\n", + "After adstock: 102720.32714483974\n", + "After hill transform: 0.9986129269140676\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581505454\n", + "After adstock: 387187.8680372768\n", + "After hill transform: 0.9257826419625815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.0342958224\n", + "After adstock: 145871.36762915575\n", + "After hill transform: 0.4858130192324771\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.1506742515\n", + "After adstock: 102720.32714483974\n", + "After hill transform: 0.9986129269140676\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581506944\n", + "After adstock: 387187.8680372917\n", + "After hill transform: 0.9257826419625894\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.0342958224\n", + "After adstock: 145871.36762915575\n", + "After hill transform: 0.4858130192324771\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.1506742515\n", + "After adstock: 102720.32714483974\n", + "After hill transform: 0.9986129269140676\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581505454\n", + "After adstock: 387187.8680372768\n", + "After hill transform: 0.9257826419625815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.0342958373\n", + "After adstock: 145871.36762917065\n", + "After hill transform: 0.48581301923249215\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.1506742515\n", + "After adstock: 102720.32714483974\n", + "After hill transform: 0.9986129269140676\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581505454\n", + "After adstock: 387187.8680372768\n", + "After hill transform: 0.9257826419625815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.0342958224\n", + "After adstock: 145871.36762915575\n", + "After hill transform: 0.4858130192324771\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522813637\n", + "After adstock: 107986.0985614697\n", + "After hill transform: 0.9837883468768845\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.1506742515\n", + "After adstock: 102720.32714483974\n", + "After hill transform: 0.9986129269140676\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581505454\n", + "After adstock: 387187.8680372768\n", + "After hill transform: 0.9257826419625815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.0342958224\n", + "After adstock: 145871.36762915575\n", + "After hill transform: 0.4858130192324771\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.1506742664\n", + "After adstock: 102720.32714485464\n", + "After hill transform: 0.9986129269140681\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581505454\n", + "After adstock: 387187.8680372768\n", + "After hill transform: 0.9257826419625815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.0342958224\n", + "After adstock: 145871.36762915575\n", + "After hill transform: 0.4858130192324771\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.1506742515\n", + "After adstock: 102720.32714483974\n", + "After hill transform: 0.9986129269140676\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581506944\n", + "After adstock: 387187.8680372917\n", + "After hill transform: 0.9257826419625894\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.0342958224\n", + "After adstock: 145871.36762915575\n", + "After hill transform: 0.4858130192324771\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.1506742515\n", + "After adstock: 102720.32714483974\n", + "After hill transform: 0.9986129269140676\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581505454\n", + "After adstock: 387187.8680372768\n", + "After hill transform: 0.9257826419625815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.0342958373\n", + "After adstock: 145871.36762917065\n", + "After hill transform: 0.48581301923249215\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.1506742515\n", + "After adstock: 102720.32714483974\n", + "After hill transform: 0.9986129269140676\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581505454\n", + "After adstock: 387187.8680372768\n", + "After hill transform: 0.9257826419625815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.0342958224\n", + "After adstock: 145871.36762915575\n", + "After hill transform: 0.4858130192324771\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522813637\n", + "After adstock: 107986.0985614697\n", + "After hill transform: 0.9837883468768845\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.1506742515\n", + "After adstock: 102720.32714483974\n", + "After hill transform: 0.9986129269140676\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581505454\n", + "After adstock: 387187.8680372768\n", + "After hill transform: 0.9257826419625815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.0342958224\n", + "After adstock: 145871.36762915575\n", + "After hill transform: 0.4858130192324771\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.1506742664\n", + "After adstock: 102720.32714485464\n", + "After hill transform: 0.9986129269140681\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.6458175509\n", + "After adstock: 387187.86803977314\n", + "After hill transform: 0.925782641963909\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,872.02\n", + "Adstocked value: 145,872.35\n", + "Saturated value: 0.4858\n", + "Final response: 69426.5057\n", + "Raw spend: 145872.01543152935\n", + "After adstock: 145872.3487648627\n", + "After hill transform: 0.4858140046012036\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820424\n", + "After adstock: 107986.09856153757\n", + "After hill transform: 0.983788346876911\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,227.10\n", + "Adstocked value: 102,227.28\n", + "Saturated value: 0.9986\n", + "Final response: 27943.0562\n", + "Raw spend: 102227.10439516463\n", + "After adstock: 102227.28086575287\n", + "After hill transform: 0.9985943066123241\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.6458175509\n", + "After adstock: 387187.86803977314\n", + "After hill transform: 0.925782641963909\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,872.02\n", + "Adstocked value: 145,872.35\n", + "Saturated value: 0.4858\n", + "Final response: 69426.5057\n", + "Raw spend: 145872.01543152935\n", + "After adstock: 145872.3487648627\n", + "After hill transform: 0.4858140046012036\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820424\n", + "After adstock: 107986.09856153757\n", + "After hill transform: 0.983788346876911\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,227.10\n", + "Adstocked value: 102,227.28\n", + "Saturated value: 0.9986\n", + "Final response: 27943.0562\n", + "Raw spend: 102227.10439516463\n", + "After adstock: 102227.28086575287\n", + "After hill transform: 0.9985943066123241\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581540023\n", + "After adstock: 387187.8680376225\n", + "After hill transform: 0.9257826419627653\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.17\n", + "Adstocked value: 145,871.50\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3844\n", + "Raw spend: 145871.17015932308\n", + "After adstock: 145871.50349265643\n", + "After hill transform: 0.4858131556825372\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522813294\n", + "After adstock: 107986.09856146626\n", + "After hill transform: 0.9837883468768832\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,651.88\n", + "Adstocked value: 102,652.05\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5057\n", + "Raw spend: 102651.87572207775\n", + "After adstock: 102652.05219266599\n", + "After hill transform: 0.9986103685327357\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581540023\n", + "After adstock: 387187.8680376225\n", + "After hill transform: 0.9257826419627653\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.17\n", + "Adstocked value: 145,871.50\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3844\n", + "Raw spend: 145871.17015932308\n", + "After adstock: 145871.50349265643\n", + "After hill transform: 0.4858131556825372\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522813294\n", + "After adstock: 107986.09856146626\n", + "After hill transform: 0.9837883468768832\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,651.88\n", + "Adstocked value: 102,652.05\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5057\n", + "Raw spend: 102651.87572207775\n", + "After adstock: 102652.05219266599\n", + "After hill transform: 0.9986103685327357\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.6458151028\n", + "After adstock: 387187.86803732504\n", + "After hill transform: 0.9257826419626072\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.05\n", + "Adstocked value: 145,871.39\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3676\n", + "Raw spend: 145871.0532559286\n", + "After adstock: 145871.38658926194\n", + "After hill transform: 0.48581303827444683\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812307\n", + "After adstock: 107986.0985614564\n", + "After hill transform: 0.9837883468768793\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,710.62\n", + "Adstocked value: 102,710.80\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5673\n", + "Raw spend: 102710.62272645195\n", + "After adstock: 102710.79919704019\n", + "After hill transform: 0.998612570269913\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.6458151028\n", + "After adstock: 387187.86803732504\n", + "After hill transform: 0.9257826419626072\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.05\n", + "Adstocked value: 145,871.39\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3676\n", + "Raw spend: 145871.0532559286\n", + "After adstock: 145871.38658926194\n", + "After hill transform: 0.48581303827444683\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812307\n", + "After adstock: 107986.0985614564\n", + "After hill transform: 0.9837883468768793\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,710.62\n", + "Adstocked value: 102,710.80\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5673\n", + "Raw spend: 102710.62272645195\n", + "After adstock: 102710.79919704019\n", + "After hill transform: 0.998612570269913\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.6458150613\n", + "After adstock: 387187.86803728354\n", + "After hill transform: 0.9257826419625851\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.04\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3653\n", + "Raw spend: 145871.03694458224\n", + "After adstock: 145871.3702779156\n", + "After hill transform: 0.48581302189267367\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812169\n", + "After adstock: 107986.09856145502\n", + "After hill transform: 0.9837883468768789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,718.82\n", + "Adstocked value: 102,719.00\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5759\n", + "Raw spend: 102718.81960335883\n", + "After adstock: 102718.99607394707\n", + "After hill transform: 0.9986128770977482\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.6458150613\n", + "After adstock: 387187.86803728354\n", + "After hill transform: 0.9257826419625851\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.04\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3653\n", + "Raw spend: 145871.03694458224\n", + "After adstock: 145871.3702779156\n", + "After hill transform: 0.48581302189267367\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812169\n", + "After adstock: 107986.09856145502\n", + "After hill transform: 0.9837883468768789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,718.82\n", + "Adstocked value: 102,719.00\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5759\n", + "Raw spend: 102718.81960335883\n", + "After adstock: 102718.99607394707\n", + "After hill transform: 0.9986128770977482\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581505547\n", + "After adstock: 387187.8680372777\n", + "After hill transform: 0.925782641962582\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3650\n", + "Raw spend: 145871.0346659139\n", + "After adstock: 145871.36799924725\n", + "After hill transform: 0.4858130196041666\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652281215\n", + "After adstock: 107986.09856145483\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,719.96\n", + "Adstocked value: 102,720.14\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5771\n", + "Raw spend: 102719.96469362803\n", + "After adstock: 102720.14116421627\n", + "After hill transform: 0.9986129199537503\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581505547\n", + "After adstock: 387187.8680372777\n", + "After hill transform: 0.925782641962582\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3650\n", + "Raw spend: 145871.0346659139\n", + "After adstock: 145871.36799924725\n", + "After hill transform: 0.4858130196041666\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652281215\n", + "After adstock: 107986.09856145483\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,719.96\n", + "Adstocked value: 102,720.14\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5771\n", + "Raw spend: 102719.96469362803\n", + "After adstock: 102720.14116421627\n", + "After hill transform: 0.9986129199537503\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581505465\n", + "After adstock: 387187.8680372769\n", + "After hill transform: 0.9257826419625815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.0343475336\n", + "After adstock: 145871.36768086694\n", + "After hill transform: 0.48581301928441173\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.12\n", + "Adstocked value: 102,720.30\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5772\n", + "Raw spend: 102720.1246880241\n", + "After adstock: 102720.30115861233\n", + "After hill transform: 0.9986129259415369\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581505465\n", + "After adstock: 387187.8680372769\n", + "After hill transform: 0.9257826419625815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.0343475336\n", + "After adstock: 145871.36768086694\n", + "After hill transform: 0.48581301928441173\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.12\n", + "Adstocked value: 102,720.30\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5772\n", + "Raw spend: 102720.1246880241\n", + "After adstock: 102720.30115861233\n", + "After hill transform: 0.9986129259415369\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581505454\n", + "After adstock: 387187.8680372768\n", + "After hill transform: 0.9257826419625815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.0343030478\n", + "After adstock: 145871.36763638115\n", + "After hill transform: 0.48581301923973375\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.32\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.14704329084\n", + "After adstock: 102720.32351387908\n", + "After hill transform: 0.9986129267781795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581505454\n", + "After adstock: 387187.8680372768\n", + "After hill transform: 0.9257826419625815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.0343030478\n", + "After adstock: 145871.36763638115\n", + "After hill transform: 0.48581301923973375\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.32\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.14704329084\n", + "After adstock: 102720.32351387908\n", + "After hill transform: 0.9986129267781795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581505454\n", + "After adstock: 387187.8680372768\n", + "After hill transform: 0.9257826419625815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.034296832\n", + "After adstock: 145871.36763016533\n", + "After hill transform: 0.48581301923349113\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15016691253\n", + "After adstock: 102720.32663750077\n", + "After hill transform: 0.9986129268950804\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581505454\n", + "After adstock: 387187.8680372768\n", + "After hill transform: 0.9257826419625815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.034296832\n", + "After adstock: 145871.36763016533\n", + "After hill transform: 0.48581301923349113\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15016691253\n", + "After adstock: 102720.32663750077\n", + "After hill transform: 0.9986129268950804\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581505454\n", + "After adstock: 387187.8680372768\n", + "After hill transform: 0.9257826419625815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03429596347\n", + "After adstock: 145871.36762929682\n", + "After hill transform: 0.4858130192326188\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15060336026\n", + "After adstock: 102720.3270739485\n", + "After hill transform: 0.9986129269114145\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581505454\n", + "After adstock: 387187.8680372768\n", + "After hill transform: 0.9257826419625815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03429596347\n", + "After adstock: 145871.36762929682\n", + "After hill transform: 0.4858130192326188\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15060336026\n", + "After adstock: 102720.3270739485\n", + "After hill transform: 0.9986129269114145\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581505454\n", + "After adstock: 387187.8680372768\n", + "After hill transform: 0.9257826419625815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03429584214\n", + "After adstock: 145871.36762917548\n", + "After hill transform: 0.48581301923249703\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15066433392\n", + "After adstock: 102720.32713492216\n", + "After hill transform: 0.9986129269136964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581505454\n", + "After adstock: 387187.8680372768\n", + "After hill transform: 0.9257826419625815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03429584214\n", + "After adstock: 145871.36762917548\n", + "After hill transform: 0.48581301923249703\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15066433392\n", + "After adstock: 102720.32713492216\n", + "After hill transform: 0.9986129269136964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581505454\n", + "After adstock: 387187.8680372768\n", + "After hill transform: 0.9257826419625815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.0342958252\n", + "After adstock: 145871.36762915854\n", + "After hill transform: 0.48581301923248\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15067285202\n", + "After adstock: 102720.32714344026\n", + "After hill transform: 0.9986129269140152\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581505454\n", + "After adstock: 387187.8680372768\n", + "After hill transform: 0.9257826419625815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.0342958252\n", + "After adstock: 145871.36762915854\n", + "After hill transform: 0.48581301923248\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15067285202\n", + "After adstock: 102720.32714344026\n", + "After hill transform: 0.9986129269140152\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581506944\n", + "After adstock: 387187.8680372917\n", + "After hill transform: 0.9257826419625894\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.0342958252\n", + "After adstock: 145871.36762915854\n", + "After hill transform: 0.48581301923248\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15067285202\n", + "After adstock: 102720.32714344026\n", + "After hill transform: 0.9986129269140152\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581505454\n", + "After adstock: 387187.8680372768\n", + "After hill transform: 0.9257826419625815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.0342958401\n", + "After adstock: 145871.36762917344\n", + "After hill transform: 0.485813019232495\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15067285202\n", + "After adstock: 102720.32714344026\n", + "After hill transform: 0.9986129269140152\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581505454\n", + "After adstock: 387187.8680372768\n", + "After hill transform: 0.9257826419625815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.0342958252\n", + "After adstock: 145871.36762915854\n", + "After hill transform: 0.48581301923248\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522813637\n", + "After adstock: 107986.0985614697\n", + "After hill transform: 0.9837883468768845\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15067285202\n", + "After adstock: 102720.32714344026\n", + "After hill transform: 0.9986129269140152\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581505454\n", + "After adstock: 387187.8680372768\n", + "After hill transform: 0.9257826419625815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.0342958252\n", + "After adstock: 145871.36762915854\n", + "After hill transform: 0.48581301923248\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15067286692\n", + "After adstock: 102720.32714345516\n", + "After hill transform: 0.9986129269140157\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581505454\n", + "After adstock: 387187.8680372768\n", + "After hill transform: 0.9257826419625815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.0342958252\n", + "After adstock: 145871.36762915854\n", + "After hill transform: 0.48581301923248\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15067285202\n", + "After adstock: 102720.32714344026\n", + "After hill transform: 0.9986129269140152\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581506944\n", + "After adstock: 387187.8680372917\n", + "After hill transform: 0.9257826419625894\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.0342958252\n", + "After adstock: 145871.36762915854\n", + "After hill transform: 0.48581301923248\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15067285202\n", + "After adstock: 102720.32714344026\n", + "After hill transform: 0.9986129269140152\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581505454\n", + "After adstock: 387187.8680372768\n", + "After hill transform: 0.9257826419625815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.0342958401\n", + "After adstock: 145871.36762917344\n", + "After hill transform: 0.485813019232495\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15067285202\n", + "After adstock: 102720.32714344026\n", + "After hill transform: 0.9986129269140152\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581505454\n", + "After adstock: 387187.8680372768\n", + "After hill transform: 0.9257826419625815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.0342958252\n", + "After adstock: 145871.36762915854\n", + "After hill transform: 0.48581301923248\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522813637\n", + "After adstock: 107986.0985614697\n", + "After hill transform: 0.9837883468768845\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15067285202\n", + "After adstock: 102720.32714344026\n", + "After hill transform: 0.9986129269140152\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581505454\n", + "After adstock: 387187.8680372768\n", + "After hill transform: 0.9257826419625815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.0342958252\n", + "After adstock: 145871.36762915854\n", + "After hill transform: 0.48581301923248\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15067286692\n", + "After adstock: 102720.32714345516\n", + "After hill transform: 0.9986129269140157\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581736556\n", + "After adstock: 387187.8680395878\n", + "After hill transform: 0.9257826419638104\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03429587532\n", + "After adstock: 145871.36762920866\n", + "After hill transform: 0.4858130192325303\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.32\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.14833647283\n", + "After adstock: 102720.32480706107\n", + "After hill transform: 0.9986129268265765\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581736556\n", + "After adstock: 387187.8680395878\n", + "After hill transform: 0.9257826419638104\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03429587532\n", + "After adstock: 145871.36762920866\n", + "After hill transform: 0.4858130192325303\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.32\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.14833647283\n", + "After adstock: 102720.32480706107\n", + "After hill transform: 0.9986129268265765\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581537375\n", + "After adstock: 387187.868037596\n", + "After hill transform: 0.9257826419627513\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03429583213\n", + "After adstock: 145871.36762916547\n", + "After hill transform: 0.48581301923248693\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522813302\n", + "After adstock: 107986.09856146635\n", + "After hill transform: 0.9837883468768832\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15035013229\n", + "After adstock: 102720.32682072053\n", + "After hill transform: 0.9986129269019374\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581537375\n", + "After adstock: 387187.868037596\n", + "After hill transform: 0.9257826419627513\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03429583213\n", + "After adstock: 145871.36762916547\n", + "After hill transform: 0.48581301923248693\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522813302\n", + "After adstock: 107986.09856146635\n", + "After hill transform: 0.9837883468768832\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15035013229\n", + "After adstock: 102720.32682072053\n", + "After hill transform: 0.9986129269019374\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.6458150986\n", + "After adstock: 387187.86803732085\n", + "After hill transform: 0.925782641962605\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03429582616\n", + "After adstock: 145871.3676291595\n", + "After hill transform: 0.48581301923248094\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812307\n", + "After adstock: 107986.0985614564\n", + "After hill transform: 0.9837883468768793\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15062828269\n", + "After adstock: 102720.32709887093\n", + "After hill transform: 0.9986129269123472\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.6458150986\n", + "After adstock: 387187.86803732085\n", + "After hill transform: 0.925782641962605\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03429582616\n", + "After adstock: 145871.3676291595\n", + "After hill transform: 0.48581301923248094\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812307\n", + "After adstock: 107986.0985614564\n", + "After hill transform: 0.9837883468768793\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15062828269\n", + "After adstock: 102720.32709887093\n", + "After hill transform: 0.9986129269123472\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581506065\n", + "After adstock: 387187.8680372829\n", + "After hill transform: 0.9257826419625848\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03429582535\n", + "After adstock: 145871.3676291587\n", + "After hill transform: 0.4858130192324801\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812169\n", + "After adstock: 107986.09856145502\n", + "After hill transform: 0.9837883468768789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15066670117\n", + "After adstock: 102720.32713728941\n", + "After hill transform: 0.998612926913785\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581506065\n", + "After adstock: 387187.8680372829\n", + "After hill transform: 0.9257826419625848\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03429582535\n", + "After adstock: 145871.3676291587\n", + "After hill transform: 0.4858130192324801\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812169\n", + "After adstock: 107986.09856145502\n", + "After hill transform: 0.9837883468768789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15066670117\n", + "After adstock: 102720.32713728941\n", + "After hill transform: 0.998612926913785\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581505535\n", + "After adstock: 387187.8680372776\n", + "After hill transform: 0.925782641962582\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03429582523\n", + "After adstock: 145871.36762915857\n", + "After hill transform: 0.48581301923248\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652281215\n", + "After adstock: 107986.09856145483\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15067201582\n", + "After adstock: 102720.32714260406\n", + "After hill transform: 0.9986129269139838\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581505535\n", + "After adstock: 387187.8680372776\n", + "After hill transform: 0.925782641962582\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.03429582523\n", + "After adstock: 145871.36762915857\n", + "After hill transform: 0.48581301923248\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652281215\n", + "After adstock: 107986.09856145483\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15067201582\n", + "After adstock: 102720.32714260406\n", + "After hill transform: 0.9986129269139838\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581505465\n", + "After adstock: 387187.8680372769\n", + "After hill transform: 0.9257826419625815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.0342958252\n", + "After adstock: 145871.36762915854\n", + "After hill transform: 0.48581301923248\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15067274433\n", + "After adstock: 102720.32714333257\n", + "After hill transform: 0.9986129269140112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581505465\n", + "After adstock: 387187.8680372769\n", + "After hill transform: 0.9257826419625815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.0342958252\n", + "After adstock: 145871.36762915854\n", + "After hill transform: 0.48581301923248\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15067274433\n", + "After adstock: 102720.32714333257\n", + "After hill transform: 0.9986129269140112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581505454\n", + "After adstock: 387187.8680372768\n", + "After hill transform: 0.9257826419625815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.0342958252\n", + "After adstock: 145871.36762915854\n", + "After hill transform: 0.48581301923248\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15067284064\n", + "After adstock: 102720.32714342888\n", + "After hill transform: 0.9986129269140147\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581505454\n", + "After adstock: 387187.8680372768\n", + "After hill transform: 0.9257826419625815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.0342958252\n", + "After adstock: 145871.36762915854\n", + "After hill transform: 0.48581301923248\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15067284064\n", + "After adstock: 102720.32714342888\n", + "After hill transform: 0.9986129269140147\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581505454\n", + "After adstock: 387187.8680372768\n", + "After hill transform: 0.9257826419625815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.0342958252\n", + "After adstock: 145871.36762915854\n", + "After hill transform: 0.48581301923248\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15067284633\n", + "After adstock: 102720.32714343457\n", + "After hill transform: 0.9986129269140149\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581505454\n", + "After adstock: 387187.8680372768\n", + "After hill transform: 0.9257826419625815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.0342958252\n", + "After adstock: 145871.36762915854\n", + "After hill transform: 0.48581301923248\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15067284633\n", + "After adstock: 102720.32714343457\n", + "After hill transform: 0.9986129269140149\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581505454\n", + "After adstock: 387187.8680372768\n", + "After hill transform: 0.9257826419625815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.0342958252\n", + "After adstock: 145871.36762915854\n", + "After hill transform: 0.48581301923248\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15067284917\n", + "After adstock: 102720.3271434374\n", + "After hill transform: 0.998612926914015\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581505454\n", + "After adstock: 387187.8680372768\n", + "After hill transform: 0.9257826419625815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.0342958252\n", + "After adstock: 145871.36762915854\n", + "After hill transform: 0.48581301923248\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15067284917\n", + "After adstock: 102720.3271434374\n", + "After hill transform: 0.998612926914015\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581505454\n", + "After adstock: 387187.8680372768\n", + "After hill transform: 0.9257826419625815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.0342958252\n", + "After adstock: 145871.36762915854\n", + "After hill transform: 0.48581301923248\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15067285059\n", + "After adstock: 102720.32714343883\n", + "After hill transform: 0.9986129269140152\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581505454\n", + "After adstock: 387187.8680372768\n", + "After hill transform: 0.9257826419625815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.0342958252\n", + "After adstock: 145871.36762915854\n", + "After hill transform: 0.48581301923248\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.15067285059\n", + "After adstock: 102720.32714343883\n", + "After hill transform: 0.9986129269140152\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581505454\n", + "After adstock: 387187.8680372768\n", + "After hill transform: 0.9257826419625815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.0342958252\n", + "After adstock: 145871.36762915854\n", + "After hill transform: 0.48581301923248\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.1506728513\n", + "After adstock: 102720.32714343954\n", + "After hill transform: 0.9986129269140152\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581505454\n", + "After adstock: 387187.8680372768\n", + "After hill transform: 0.9257826419625815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.0342958252\n", + "After adstock: 145871.36762915854\n", + "After hill transform: 0.48581301923248\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.1506728513\n", + "After adstock: 102720.32714343954\n", + "After hill transform: 0.9986129269140152\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "Optimization terminated successfully (Exit mode 0)\n", + " Current function value: -663505.834001143\n", + " Iterations: 214\n", + " Function evaluations: 1236\n", + " Gradient evaluations: 214\n", + "\n", + "New best solution (attempt 1):\n", + "Objective value: -663,505.83\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,186.65\n", + "Adstocked value: 387,187.87\n", + "Saturated value: 0.9258\n", + "Final response: 500049.3830\n", + "Raw spend: 387186.64581505454\n", + "After adstock: 387187.8680372768\n", + "After hill transform: 0.9257826419625815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 145,871.03\n", + "Adstocked value: 145,871.37\n", + "Saturated value: 0.4858\n", + "Final response: 69426.3649\n", + "Raw spend: 145871.0342958252\n", + "After adstock: 145871.36762915854\n", + "After hill transform: 0.48581301923248\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812147\n", + "After adstock: 107986.0985614548\n", + "After hill transform: 0.9837883468768788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 102,720.15\n", + "Adstocked value: 102,720.33\n", + "Saturated value: 0.9986\n", + "Final response: 27943.5773\n", + "Raw spend: 102720.1506728513\n", + "After adstock: 102720.32714343954\n", + "After hill transform: 0.9986129269140152\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "Total spend: 745,905.12\n", + "Total response: 663,505.83\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 1.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 1.2222222222222225\n", + "After hill transform: 4.095537279525641e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0005\n", + "Final response: 66.3486\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 0.0004642760551851856\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 1.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 1.2222222222222225\n", + "After hill transform: 4.095537279525641e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0005\n", + "Final response: 66.3486\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 0.0004642760551851856\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 1.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 1.2222222371233837\n", + "After hill transform: 4.095537429153246e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0005\n", + "Final response: 66.3486\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 0.0004642760551851856\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 1.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 1.2222222222222225\n", + "After hill transform: 4.095537279525641e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0005\n", + "Final response: 66.3486\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.3333333482344945\n", + "After hill transform: 0.0004642760673517212\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 1.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 1.2222222222222225\n", + "After hill transform: 4.095537279525641e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0005\n", + "Final response: 66.3486\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 0.0004642760551851856\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.3333333482344945\n", + "After hill transform: 1.8896986180499446e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 1.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 1.2222222222222225\n", + "After hill transform: 4.095537279525641e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0005\n", + "Final response: 66.3486\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 0.0004642760551851856\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 1.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 1.2222222222222225\n", + "After hill transform: 4.095537279525641e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0005\n", + "Final response: 66.3486\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 0.0004642760551851856\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 1.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 1.2222222222222225\n", + "After hill transform: 4.095537279525641e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0005\n", + "Final response: 66.3486\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 0.0004642760551851856\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 1.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 1.2222222371233837\n", + "After hill transform: 4.095537429153246e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0005\n", + "Final response: 66.3486\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 0.0004642760551851856\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 1.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 1.2222222222222225\n", + "After hill transform: 4.095537279525641e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0005\n", + "Final response: 66.3486\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.3333333482344945\n", + "After hill transform: 0.0004642760673517212\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 1.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 1.2222222222222225\n", + "After hill transform: 4.095537279525641e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0005\n", + "Final response: 66.3486\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 0.0004642760551851856\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.3333333482344945\n", + "After hill transform: 1.8896986180499446e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 1.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 1.2222222222222225\n", + "After hill transform: 4.095537279525641e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0005\n", + "Final response: 66.3486\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 0.0004642760551851856\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.3333333333333333\n", + "After hill transform: 1.889698395661705e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 1.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.3855583347321954e-12\n", + "After adstock: 1.222222222223608\n", + "After hill transform: 4.095537279539554e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,587.45\n", + "Adstocked value: 54,587.78\n", + "Saturated value: 0.3468\n", + "Final response: 49557.5938\n", + "Raw spend: 54587.4453125\n", + "After adstock: 54587.778645833336\n", + "After hill transform: 0.3467807120708059\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.2736478538499796e-12\n", + "After adstock: 0.33333333333460696\n", + "After hill transform: 1.8896983956807132e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.270095140171179e-12\n", + "After adstock: 0.17647058823656422\n", + "After hill transform: 7.200743106119631e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 1.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.3855583347321954e-12\n", + "After adstock: 1.222222222223608\n", + "After hill transform: 4.095537279539554e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 54,587.45\n", + "Adstocked value: 54,587.78\n", + "Saturated value: 0.3468\n", + "Final response: 49557.5938\n", + "Raw spend: 54587.4453125\n", + "After adstock: 54587.778645833336\n", + "After hill transform: 0.3467807120708059\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.2736478538499796e-12\n", + "After adstock: 0.33333333333460696\n", + "After hill transform: 1.8896983956807132e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.270095140171179e-12\n", + "After adstock: 0.17647058823656422\n", + "After hill transform: 7.200743106119631e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 1.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 6.929091747782582e-13\n", + "After adstock: 1.2222222222229155\n", + "After hill transform: 4.0955372795326e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 27,298.84\n", + "Adstocked value: 27,299.18\n", + "Saturated value: 0.2612\n", + "Final response: 37330.7528\n", + "Raw spend: 27298.844614902795\n", + "After adstock: 27299.177948236127\n", + "After hill transform: 0.2612230345179061\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 6.369434337384758e-13\n", + "After adstock: 0.33333333333397025\n", + "After hill transform: 1.8896983956712108e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 6.351667435467367e-13\n", + "After adstock: 0.1764705882359293\n", + "After hill transform: 7.200743106047726e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 1.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 6.929091747782582e-13\n", + "After adstock: 1.2222222222229155\n", + "After hill transform: 4.0955372795326e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 27,298.84\n", + "Adstocked value: 27,299.18\n", + "Saturated value: 0.2612\n", + "Final response: 37330.7528\n", + "Raw spend: 27298.844614902795\n", + "After adstock: 27299.177948236127\n", + "After hill transform: 0.2612230345179061\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 6.369434337384758e-13\n", + "After adstock: 0.33333333333397025\n", + "After hill transform: 1.8896983956712108e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 6.351667435467367e-13\n", + "After adstock: 0.1764705882359293\n", + "After hill transform: 7.200743106047726e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 1.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.465817744321172e-13\n", + "After adstock: 1.2222222222225692\n", + "After hill transform: 4.0955372795291215e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 13,654.43\n", + "Adstocked value: 13,654.77\n", + "Saturated value: 0.1906\n", + "Final response: 27242.6462\n", + "Raw spend: 13654.433150791252\n", + "After adstock: 13654.766484124586\n", + "After hill transform: 0.1906312135794223\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.1858863111260005e-13\n", + "After adstock: 0.3333333333336519\n", + "After hill transform: 1.8896983956664594e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.1769995989610745e-13\n", + "After adstock: 0.17647058823561182\n", + "After hill transform: 7.200743106011774e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 1.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.465817744321172e-13\n", + "After adstock: 1.2222222222225692\n", + "After hill transform: 4.0955372795291215e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 13,654.43\n", + "Adstocked value: 13,654.77\n", + "Saturated value: 0.1906\n", + "Final response: 27242.6462\n", + "Raw spend: 13654.433150791252\n", + "After adstock: 13654.766484124586\n", + "After hill transform: 0.1906312135794223\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.1858863111260005e-13\n", + "After adstock: 0.3333333333336519\n", + "After hill transform: 1.8896983956664594e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.1769995989610745e-13\n", + "After adstock: 0.17647058823561182\n", + "After hill transform: 7.200743106011774e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 1.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.7341577210910692e-13\n", + "After adstock: 1.222222222222396\n", + "After hill transform: 4.0955372795273826e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 6,832.14\n", + "Adstocked value: 6,832.47\n", + "Saturated value: 0.1356\n", + "Final response: 19383.8683\n", + "Raw spend: 6832.136719931402\n", + "After adstock: 6832.470053264735\n", + "After hill transform: 0.13563918513619957\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.594091135926021e-13\n", + "After adstock: 0.33333333333349274\n", + "After hill transform: 1.8896983956640843e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.5896445776668133e-13\n", + "After adstock: 0.17647058823545309\n", + "After hill transform: 7.200743105993798e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 1.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.7341577210910692e-13\n", + "After adstock: 1.222222222222396\n", + "After hill transform: 4.0955372795273826e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 6,832.14\n", + "Adstocked value: 6,832.47\n", + "Saturated value: 0.1356\n", + "Final response: 19383.8683\n", + "Raw spend: 6832.136719931402\n", + "After adstock: 6832.470053264735\n", + "After hill transform: 0.13563918513619957\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.594091135926021e-13\n", + "After adstock: 0.33333333333349274\n", + "After hill transform: 1.8896983956640843e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.5896445776668133e-13\n", + "After adstock: 0.17647058823545309\n", + "After hill transform: 7.200743105993798e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 1.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 8.683102854262802e-14\n", + "After adstock: 1.2222222222223094\n", + "After hill transform: 4.095537279526513e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 3,420.92\n", + "Adstocked value: 3,421.25\n", + "Saturated value: 0.0947\n", + "Final response: 13532.2015\n", + "Raw spend: 3420.919858213672\n", + "After adstock: 3421.2531915470054\n", + "After hill transform: 0.09469197561227559\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 7.981775316033882e-14\n", + "After adstock: 0.33333333333341314\n", + "After hill transform: 1.8896983956628963e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 7.959510949740901e-14\n", + "After adstock: 0.17647058823537373\n", + "After hill transform: 7.20074310598481e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 1.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 8.683102854262802e-14\n", + "After adstock: 1.2222222222223094\n", + "After hill transform: 4.095537279526513e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 3,420.92\n", + "Adstocked value: 3,421.25\n", + "Saturated value: 0.0947\n", + "Final response: 13532.2015\n", + "Raw spend: 3420.919858213672\n", + "After adstock: 3421.2531915470054\n", + "After hill transform: 0.09469197561227559\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 7.981775316033882e-14\n", + "After adstock: 0.33333333333341314\n", + "After hill transform: 1.8896983956628963e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 7.959510949740901e-14\n", + "After adstock: 0.17647058823537373\n", + "After hill transform: 7.20074310598481e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 1.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 4.3537463231349205e-14\n", + "After adstock: 1.222222222222266\n", + "After hill transform: 4.095537279526078e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 1,715.26\n", + "Adstocked value: 1,715.60\n", + "Saturated value: 0.0652\n", + "Final response: 9321.1824\n", + "Raw spend: 1715.2644054106968\n", + "After adstock: 1715.59773874403\n", + "After hill transform: 0.06522524646863517\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 4.0020975816509455e-14\n", + "After adstock: 0.33333333333337334\n", + "After hill transform: 1.8896983956623023e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.990934129540344e-14\n", + "After adstock: 0.17647058823533404\n", + "After hill transform: 7.200743105980317e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 1.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 4.3537463231349205e-14\n", + "After adstock: 1.222222222222266\n", + "After hill transform: 4.095537279526078e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 1,715.26\n", + "Adstocked value: 1,715.60\n", + "Saturated value: 0.0652\n", + "Final response: 9321.1824\n", + "Raw spend: 1715.2644054106968\n", + "After adstock: 1715.59773874403\n", + "After hill transform: 0.06522524646863517\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 4.0020975816509455e-14\n", + "After adstock: 0.33333333333337334\n", + "After hill transform: 1.8896983956623023e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.990934129540344e-14\n", + "After adstock: 0.17647058823533404\n", + "After hill transform: 7.200743105980317e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 1.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.1890032133770096e-14\n", + "After adstock: 1.2222222222222445\n", + "After hill transform: 4.095537279525862e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 862.41\n", + "Adstocked value: 862.74\n", + "Saturated value: 0.0445\n", + "Final response: 6366.3384\n", + "Raw spend: 862.411132059626\n", + "After adstock: 862.7444653929593\n", + "After hill transform: 0.044548639349905175\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.0121991076811738e-14\n", + "After adstock: 0.3333333333333534\n", + "After hill transform: 1.889698395662005e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.0065862789289254e-14\n", + "After adstock: 0.1764705882353142\n", + "After hill transform: 7.200743105978069e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 1.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.1890032133770096e-14\n", + "After adstock: 1.2222222222222445\n", + "After hill transform: 4.095537279525862e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 862.41\n", + "Adstocked value: 862.74\n", + "Saturated value: 0.0445\n", + "Final response: 6366.3384\n", + "Raw spend: 862.411132059626\n", + "After adstock: 862.7444653929593\n", + "After hill transform: 0.044548639349905175\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.0121991076811738e-14\n", + "After adstock: 0.3333333333333534\n", + "After hill transform: 1.889698395662005e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.0065862789289254e-14\n", + "After adstock: 0.1764705882353142\n", + "After hill transform: 7.200743105978069e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 1.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.106628638100518e-14\n", + "After adstock: 1.2222222222222336\n", + "After hill transform: 4.0955372795257526e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 435.98\n", + "Adstocked value: 436.32\n", + "Saturated value: 0.0303\n", + "Final response: 4331.8045\n", + "Raw spend: 435.9833054249153\n", + "After adstock: 436.3166387582486\n", + "After hill transform: 0.030311929020315088\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.0172470942539374e-14\n", + "After adstock: 0.3333333333333435\n", + "After hill transform: 1.8896983956618565e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.0144095849254747e-14\n", + "After adstock: 0.17647058823530426\n", + "After hill transform: 7.200743105976944e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 1.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.106628638100518e-14\n", + "After adstock: 1.2222222222222336\n", + "After hill transform: 4.0955372795257526e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 435.98\n", + "Adstocked value: 436.32\n", + "Saturated value: 0.0303\n", + "Final response: 4331.8045\n", + "Raw spend: 435.9833054249153\n", + "After adstock: 436.3166387582486\n", + "After hill transform: 0.030311929020315088\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.0172470942539374e-14\n", + "After adstock: 0.3333333333333435\n", + "After hill transform: 1.8896983956618565e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.0144095849254747e-14\n", + "After adstock: 0.17647058823530426\n", + "After hill transform: 7.200743105976944e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 1.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 5.655247959040299e-15\n", + "After adstock: 1.222222222222228\n", + "After hill transform: 4.095537279525697e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 222.80\n", + "Adstocked value: 223.14\n", + "Saturated value: 0.0207\n", + "Final response: 2952.3595\n", + "Raw spend: 222.8022674717676\n", + "After adstock: 223.13560080510095\n", + "After hill transform: 0.020659222271958416\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 5.1984779315793504e-15\n", + "After adstock: 0.33333333333333853\n", + "After hill transform: 1.8896983956617828e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 5.18397729578694e-15\n", + "After adstock: 0.17647058823529932\n", + "After hill transform: 7.200743105976384e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 1.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 5.655247959040299e-15\n", + "After adstock: 1.222222222222228\n", + "After hill transform: 4.095537279525697e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 222.80\n", + "Adstocked value: 223.14\n", + "Saturated value: 0.0207\n", + "Final response: 2952.3595\n", + "Raw spend: 222.8022674717676\n", + "After adstock: 223.13560080510095\n", + "After hill transform: 0.020659222271958416\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 5.1984779315793504e-15\n", + "After adstock: 0.33333333333333853\n", + "After hill transform: 1.8896983956617828e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 5.18397729578694e-15\n", + "After adstock: 0.17647058823529932\n", + "After hill transform: 7.200743105976384e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 1.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.952013005964946e-15\n", + "After adstock: 1.2222222222222254\n", + "After hill transform: 4.0955372795256698e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 116.30\n", + "Adstocked value: 116.64\n", + "Saturated value: 0.0142\n", + "Final response: 2031.3466\n", + "Raw spend: 116.30174239906424\n", + "After adstock: 116.63507573239757\n", + "After hill transform: 0.014214407383323632\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.713581186252392e-15\n", + "After adstock: 0.33333333333333603\n", + "After hill transform: 1.8896983956617457e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.7060119221345338e-15\n", + "After adstock: 0.17647058823529682\n", + "After hill transform: 7.200743105976101e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 1.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.952013005964946e-15\n", + "After adstock: 1.2222222222222254\n", + "After hill transform: 4.0955372795256698e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 116.30\n", + "Adstocked value: 116.64\n", + "Saturated value: 0.0142\n", + "Final response: 2031.3466\n", + "Raw spend: 116.30174239906424\n", + "After adstock: 116.63507573239757\n", + "After hill transform: 0.014214407383323632\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.713581186252392e-15\n", + "After adstock: 0.33333333333333603\n", + "After hill transform: 1.8896983956617457e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.7060119221345338e-15\n", + "After adstock: 0.17647058823529682\n", + "After hill transform: 7.200743105976101e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 1.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.6053633195207862e-15\n", + "After adstock: 1.222222222222224\n", + "After hill transform: 4.095537279525657e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 63.25\n", + "Adstocked value: 63.58\n", + "Saturated value: 0.0100\n", + "Final response: 1429.2122\n", + "Raw spend: 63.24719805317491\n", + "After adstock: 63.58053138650825\n", + "After hill transform: 0.01000095427842106\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4756993590979531e-15\n", + "After adstock: 0.3333333333333348\n", + "After hill transform: 1.8896983956617275e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4715830428940542e-15\n", + "After adstock: 0.1764705882352956\n", + "After hill transform: 7.200743105975964e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 1.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.6053633195207862e-15\n", + "After adstock: 1.222222222222224\n", + "After hill transform: 4.095537279525657e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 63.25\n", + "Adstocked value: 63.58\n", + "Saturated value: 0.0100\n", + "Final response: 1429.2122\n", + "Raw spend: 63.24719805317491\n", + "After adstock: 63.58053138650825\n", + "After hill transform: 0.01000095427842106\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4756993590979531e-15\n", + "After adstock: 0.3333333333333348\n", + "After hill transform: 1.8896983956617275e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4715830428940542e-15\n", + "After adstock: 0.1764705882352956\n", + "After hill transform: 7.200743105975964e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 1.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901162799210977e-08\n", + "After adstock: 1.2222222371233853\n", + "After hill transform: 4.095537429153262e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 63.25\n", + "Adstocked value: 63.58\n", + "Saturated value: 0.0100\n", + "Final response: 1429.2122\n", + "Raw spend: 63.24719805317491\n", + "After adstock: 63.58053138650825\n", + "After hill transform: 0.01000095427842106\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4756993590979531e-15\n", + "After adstock: 0.3333333333333348\n", + "After hill transform: 1.8896983956617275e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4715830428940542e-15\n", + "After adstock: 0.1764705882352956\n", + "After hill transform: 7.200743105975964e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 1.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.6053633195207862e-15\n", + "After adstock: 1.222222222222224\n", + "After hill transform: 4.095537279525657e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 63.25\n", + "Adstocked value: 63.58\n", + "Saturated value: 0.0100\n", + "Final response: 1429.2122\n", + "Raw spend: 63.247198068076074\n", + "After adstock: 63.58053140140941\n", + "After hill transform: 0.01000095427978195\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4756993590979531e-15\n", + "After adstock: 0.3333333333333348\n", + "After hill transform: 1.8896983956617275e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4715830428940542e-15\n", + "After adstock: 0.1764705882352956\n", + "After hill transform: 7.200743105975964e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 1.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.6053633195207862e-15\n", + "After adstock: 1.222222222222224\n", + "After hill transform: 4.095537279525657e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 63.25\n", + "Adstocked value: 63.58\n", + "Saturated value: 0.0100\n", + "Final response: 1429.2122\n", + "Raw spend: 63.24719805317491\n", + "After adstock: 63.58053138650825\n", + "After hill transform: 0.01000095427842106\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901162669547014e-08\n", + "After adstock: 0.333333348234496\n", + "After hill transform: 1.889698618049967e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4715830428940542e-15\n", + "After adstock: 0.1764705882352956\n", + "After hill transform: 7.200743105975964e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 1.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.6053633195207862e-15\n", + "After adstock: 1.222222222222224\n", + "After hill transform: 4.095537279525657e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 63.25\n", + "Adstocked value: 63.58\n", + "Saturated value: 0.0100\n", + "Final response: 1429.2122\n", + "Raw spend: 63.24719805317491\n", + "After adstock: 63.58053138650825\n", + "After hill transform: 0.01000095427842106\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4756993590979531e-15\n", + "After adstock: 0.3333333333333348\n", + "After hill transform: 1.8896983956617275e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.49011626654307e-08\n", + "After adstock: 0.1764706031364568\n", + "After hill transform: 7.20074479348009e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 1.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.6053633195207862e-15\n", + "After adstock: 1.222222222222224\n", + "After hill transform: 4.095537279525657e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 63.25\n", + "Adstocked value: 63.58\n", + "Saturated value: 0.0100\n", + "Final response: 1429.2122\n", + "Raw spend: 63.24719805317491\n", + "After adstock: 63.58053138650825\n", + "After hill transform: 0.01000095427842106\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4756993590979531e-15\n", + "After adstock: 0.3333333333333348\n", + "After hill transform: 1.8896983956617275e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4715830428940542e-15\n", + "After adstock: 0.1764705882352956\n", + "After hill transform: 7.200743105975964e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 1.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901162799210977e-08\n", + "After adstock: 1.2222222371233853\n", + "After hill transform: 4.095537429153262e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 63.25\n", + "Adstocked value: 63.58\n", + "Saturated value: 0.0100\n", + "Final response: 1429.2122\n", + "Raw spend: 63.24719805317491\n", + "After adstock: 63.58053138650825\n", + "After hill transform: 0.01000095427842106\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4756993590979531e-15\n", + "After adstock: 0.3333333333333348\n", + "After hill transform: 1.8896983956617275e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4715830428940542e-15\n", + "After adstock: 0.1764705882352956\n", + "After hill transform: 7.200743105975964e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 1.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.6053633195207862e-15\n", + "After adstock: 1.222222222222224\n", + "After hill transform: 4.095537279525657e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 63.25\n", + "Adstocked value: 63.58\n", + "Saturated value: 0.0100\n", + "Final response: 1429.2122\n", + "Raw spend: 63.247198068076074\n", + "After adstock: 63.58053140140941\n", + "After hill transform: 0.01000095427978195\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4756993590979531e-15\n", + "After adstock: 0.3333333333333348\n", + "After hill transform: 1.8896983956617275e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4715830428940542e-15\n", + "After adstock: 0.1764705882352956\n", + "After hill transform: 7.200743105975964e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 1.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.6053633195207862e-15\n", + "After adstock: 1.222222222222224\n", + "After hill transform: 4.095537279525657e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 63.25\n", + "Adstocked value: 63.58\n", + "Saturated value: 0.0100\n", + "Final response: 1429.2122\n", + "Raw spend: 63.24719805317491\n", + "After adstock: 63.58053138650825\n", + "After hill transform: 0.01000095427842106\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901162669547014e-08\n", + "After adstock: 0.333333348234496\n", + "After hill transform: 1.889698618049967e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4715830428940542e-15\n", + "After adstock: 0.1764705882352956\n", + "After hill transform: 7.200743105975964e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 1.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.6053633195207862e-15\n", + "After adstock: 1.222222222222224\n", + "After hill transform: 4.095537279525657e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 63.25\n", + "Adstocked value: 63.58\n", + "Saturated value: 0.0100\n", + "Final response: 1429.2122\n", + "Raw spend: 63.24719805317491\n", + "After adstock: 63.58053138650825\n", + "After hill transform: 0.01000095427842106\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4756993590979531e-15\n", + "After adstock: 0.3333333333333348\n", + "After hill transform: 1.8896983956617275e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.49011626654307e-08\n", + "After adstock: 0.1764706031364568\n", + "After hill transform: 7.20074479348009e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 1.23\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0034601938959525538\n", + "After adstock: 1.2256824161181752\n", + "After hill transform: 4.1303805488295164e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 63.26\n", + "Adstocked value: 63.60\n", + "Saturated value: 0.0100\n", + "Final response: 1429.4097\n", + "Raw spend: 63.26232633917385\n", + "After adstock: 63.59565967250719\n", + "After hill transform: 0.01000233584169353\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.34\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0034601938959524237\n", + "After adstock: 0.33679352722928574\n", + "After hill transform: 1.941777627826886e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0034601938959524193\n", + "After adstock: 0.17993078213124655\n", + "After hill transform: 7.599452805453862e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 1.23\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0034601938959525538\n", + "After adstock: 1.2256824161181752\n", + "After hill transform: 4.1303805488295164e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 63.26\n", + "Adstocked value: 63.60\n", + "Saturated value: 0.0100\n", + "Final response: 1429.4097\n", + "Raw spend: 63.26232633917385\n", + "After adstock: 63.59565967250719\n", + "After hill transform: 0.01000233584169353\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.34\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0034601938959524237\n", + "After adstock: 0.33679352722928574\n", + "After hill transform: 1.941777627826886e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0034601938959524193\n", + "After adstock: 0.17993078213124655\n", + "After hill transform: 7.599452805453862e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 1.23\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0034602087971137476\n", + "After adstock: 1.2256824310193364\n", + "After hill transform: 4.130380699304092e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 63.26\n", + "Adstocked value: 63.60\n", + "Saturated value: 0.0100\n", + "Final response: 1429.4097\n", + "Raw spend: 63.26232633917385\n", + "After adstock: 63.59565967250719\n", + "After hill transform: 0.01000233584169353\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.34\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0034601938959524237\n", + "After adstock: 0.33679352722928574\n", + "After hill transform: 1.941777627826886e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0034601938959524193\n", + "After adstock: 0.17993078213124655\n", + "After hill transform: 7.599452805453862e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 1.23\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0034601938959525538\n", + "After adstock: 1.2256824161181752\n", + "After hill transform: 4.1303805488295164e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 63.26\n", + "Adstocked value: 63.60\n", + "Saturated value: 0.0100\n", + "Final response: 1429.4097\n", + "Raw spend: 63.262326354075014\n", + "After adstock: 63.59565968740835\n", + "After hill transform: 0.010002335843054284\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.34\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0034601938959524237\n", + "After adstock: 0.33679352722928574\n", + "After hill transform: 1.941777627826886e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0034601938959524193\n", + "After adstock: 0.17993078213124655\n", + "After hill transform: 7.599452805453862e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 1.23\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0034601938959525538\n", + "After adstock: 1.2256824161181752\n", + "After hill transform: 4.1303805488295164e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 63.26\n", + "Adstocked value: 63.60\n", + "Saturated value: 0.0100\n", + "Final response: 1429.4097\n", + "Raw spend: 63.26232633917385\n", + "After adstock: 63.59565967250719\n", + "After hill transform: 0.01000233584169353\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.34\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0034602087971136175\n", + "After adstock: 0.33679354213044693\n", + "After hill transform: 1.9417778539962747e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0034601938959524193\n", + "After adstock: 0.17993078213124655\n", + "After hill transform: 7.599452805453862e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 1.23\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0034601938959525538\n", + "After adstock: 1.2256824161181752\n", + "After hill transform: 4.1303805488295164e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 63.26\n", + "Adstocked value: 63.60\n", + "Saturated value: 0.0100\n", + "Final response: 1429.4097\n", + "Raw spend: 63.26232633917385\n", + "After adstock: 63.59565967250719\n", + "After hill transform: 0.01000233584169353\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.34\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0034601938959524237\n", + "After adstock: 0.33679352722928574\n", + "After hill transform: 1.941777627826886e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.003460208797113613\n", + "After adstock: 0.17993079703240775\n", + "After hill transform: 7.5994545521474e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 1.23\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0034601938959525538\n", + "After adstock: 1.2256824161181752\n", + "After hill transform: 4.1303805488295164e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 63.26\n", + "Adstocked value: 63.60\n", + "Saturated value: 0.0100\n", + "Final response: 1429.4097\n", + "Raw spend: 63.26232633917385\n", + "After adstock: 63.59565967250719\n", + "After hill transform: 0.01000233584169353\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.34\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0034601938959524237\n", + "After adstock: 0.33679352722928574\n", + "After hill transform: 1.941777627826886e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0034601938959524193\n", + "After adstock: 0.17993078213124655\n", + "After hill transform: 7.599452805453862e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 1.23\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0034602087971137476\n", + "After adstock: 1.2256824310193364\n", + "After hill transform: 4.130380699304092e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 63.26\n", + "Adstocked value: 63.60\n", + "Saturated value: 0.0100\n", + "Final response: 1429.4097\n", + "Raw spend: 63.26232633917385\n", + "After adstock: 63.59565967250719\n", + "After hill transform: 0.01000233584169353\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.34\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0034601938959524237\n", + "After adstock: 0.33679352722928574\n", + "After hill transform: 1.941777627826886e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0034601938959524193\n", + "After adstock: 0.17993078213124655\n", + "After hill transform: 7.599452805453862e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 1.23\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0034601938959525538\n", + "After adstock: 1.2256824161181752\n", + "After hill transform: 4.1303805488295164e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 63.26\n", + "Adstocked value: 63.60\n", + "Saturated value: 0.0100\n", + "Final response: 1429.4097\n", + "Raw spend: 63.262326354075014\n", + "After adstock: 63.59565968740835\n", + "After hill transform: 0.010002335843054284\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.34\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0034601938959524237\n", + "After adstock: 0.33679352722928574\n", + "After hill transform: 1.941777627826886e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0034601938959524193\n", + "After adstock: 0.17993078213124655\n", + "After hill transform: 7.599452805453862e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 1.23\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0034601938959525538\n", + "After adstock: 1.2256824161181752\n", + "After hill transform: 4.1303805488295164e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 63.26\n", + "Adstocked value: 63.60\n", + "Saturated value: 0.0100\n", + "Final response: 1429.4097\n", + "Raw spend: 63.26232633917385\n", + "After adstock: 63.59565967250719\n", + "After hill transform: 0.01000233584169353\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.34\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0034602087971136175\n", + "After adstock: 0.33679354213044693\n", + "After hill transform: 1.9417778539962747e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0034601938959524193\n", + "After adstock: 0.17993078213124655\n", + "After hill transform: 7.599452805453862e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 1.23\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0034601938959525538\n", + "After adstock: 1.2256824161181752\n", + "After hill transform: 4.1303805488295164e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 63.26\n", + "Adstocked value: 63.60\n", + "Saturated value: 0.0100\n", + "Final response: 1429.4097\n", + "Raw spend: 63.26232633917385\n", + "After adstock: 63.59565967250719\n", + "After hill transform: 0.01000233584169353\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.34\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0034601938959524237\n", + "After adstock: 0.33679352722928574\n", + "After hill transform: 1.941777627826886e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.003460208797113613\n", + "After adstock: 0.17993079703240775\n", + "After hill transform: 7.5994545521474e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.02\n", + "Adstocked value: 1.24\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.020759423850939603\n", + "After adstock: 1.2429816460731622\n", + "After hill transform: 4.3075441917421906e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 63.34\n", + "Adstocked value: 63.67\n", + "Saturated value: 0.0100\n", + "Final response: 1430.3964\n", + "Raw spend: 63.33796016380627\n", + "After adstock: 63.67129349713961\n", + "After hill transform: 0.010009240868538948\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.02\n", + "Adstocked value: 0.35\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.02075942385093947\n", + "After adstock: 0.3540927571842728\n", + "After hill transform: 2.2154723534948457e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.02\n", + "Adstocked value: 0.20\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.020759423850939467\n", + "After adstock: 0.19723001208623359\n", + "After hill transform: 9.804584177374075e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.02\n", + "Adstocked value: 1.24\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.020759423850939603\n", + "After adstock: 1.2429816460731622\n", + "After hill transform: 4.3075441917421906e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 63.34\n", + "Adstocked value: 63.67\n", + "Saturated value: 0.0100\n", + "Final response: 1430.3964\n", + "Raw spend: 63.33796016380627\n", + "After adstock: 63.67129349713961\n", + "After hill transform: 0.010009240868538948\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.02\n", + "Adstocked value: 0.35\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.02075942385093947\n", + "After adstock: 0.3540927571842728\n", + "After hill transform: 2.2154723534948457e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.02\n", + "Adstocked value: 0.20\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.020759423850939467\n", + "After adstock: 0.19723001208623359\n", + "After hill transform: 9.804584177374075e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.02\n", + "Adstocked value: 1.24\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.020759438752100796\n", + "After adstock: 1.2429816609743234\n", + "After hill transform: 4.307544346486983e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 63.34\n", + "Adstocked value: 63.67\n", + "Saturated value: 0.0100\n", + "Final response: 1430.3964\n", + "Raw spend: 63.33796016380627\n", + "After adstock: 63.67129349713961\n", + "After hill transform: 0.010009240868538948\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.02\n", + "Adstocked value: 0.35\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.02075942385093947\n", + "After adstock: 0.3540927571842728\n", + "After hill transform: 2.2154723534948457e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.02\n", + "Adstocked value: 0.20\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.020759423850939467\n", + "After adstock: 0.19723001208623359\n", + "After hill transform: 9.804584177374075e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.02\n", + "Adstocked value: 1.24\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.020759423850939603\n", + "After adstock: 1.2429816460731622\n", + "After hill transform: 4.3075441917421906e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 63.34\n", + "Adstocked value: 63.67\n", + "Saturated value: 0.0100\n", + "Final response: 1430.3964\n", + "Raw spend: 63.337960178707434\n", + "After adstock: 63.67129351204077\n", + "After hill transform: 0.010009240869899013\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.02\n", + "Adstocked value: 0.35\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.02075942385093947\n", + "After adstock: 0.3540927571842728\n", + "After hill transform: 2.2154723534948457e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.02\n", + "Adstocked value: 0.20\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.020759423850939467\n", + "After adstock: 0.19723001208623359\n", + "After hill transform: 9.804584177374075e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.02\n", + "Adstocked value: 1.24\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.020759423850939603\n", + "After adstock: 1.2429816460731622\n", + "After hill transform: 4.3075441917421906e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 63.34\n", + "Adstocked value: 63.67\n", + "Saturated value: 0.0100\n", + "Final response: 1430.3964\n", + "Raw spend: 63.33796016380627\n", + "After adstock: 63.67129349713961\n", + "After hill transform: 0.010009240868538948\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.02\n", + "Adstocked value: 0.35\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.020759438752100665\n", + "After adstock: 0.354092772085434\n", + "After hill transform: 2.2154725989359848e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.02\n", + "Adstocked value: 0.20\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.020759423850939467\n", + "After adstock: 0.19723001208623359\n", + "After hill transform: 9.804584177374075e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.02\n", + "Adstocked value: 1.24\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.020759423850939603\n", + "After adstock: 1.2429816460731622\n", + "After hill transform: 4.3075441917421906e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 63.34\n", + "Adstocked value: 63.67\n", + "Saturated value: 0.0100\n", + "Final response: 1430.3964\n", + "Raw spend: 63.33796016380627\n", + "After adstock: 63.67129349713961\n", + "After hill transform: 0.010009240868538948\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.02\n", + "Adstocked value: 0.35\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.02075942385093947\n", + "After adstock: 0.3540927571842728\n", + "After hill transform: 2.2154723534948457e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.02\n", + "Adstocked value: 0.20\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.02075943875210066\n", + "After adstock: 0.19723002698739478\n", + "After hill transform: 9.804586233245898e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.02\n", + "Adstocked value: 1.24\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.020759423850939603\n", + "After adstock: 1.2429816460731622\n", + "After hill transform: 4.3075441917421906e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 63.34\n", + "Adstocked value: 63.67\n", + "Saturated value: 0.0100\n", + "Final response: 1430.3964\n", + "Raw spend: 63.33796016380627\n", + "After adstock: 63.67129349713961\n", + "After hill transform: 0.010009240868538948\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.02\n", + "Adstocked value: 0.35\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.02075942385093947\n", + "After adstock: 0.3540927571842728\n", + "After hill transform: 2.2154723534948457e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.02\n", + "Adstocked value: 0.20\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.020759423850939467\n", + "After adstock: 0.19723001208623359\n", + "After hill transform: 9.804584177374075e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.02\n", + "Adstocked value: 1.24\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.020759438752100796\n", + "After adstock: 1.2429816609743234\n", + "After hill transform: 4.307544346486983e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 63.34\n", + "Adstocked value: 63.67\n", + "Saturated value: 0.0100\n", + "Final response: 1430.3964\n", + "Raw spend: 63.33796016380627\n", + "After adstock: 63.67129349713961\n", + "After hill transform: 0.010009240868538948\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.02\n", + "Adstocked value: 0.35\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.02075942385093947\n", + "After adstock: 0.3540927571842728\n", + "After hill transform: 2.2154723534948457e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.02\n", + "Adstocked value: 0.20\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.020759423850939467\n", + "After adstock: 0.19723001208623359\n", + "After hill transform: 9.804584177374075e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.02\n", + "Adstocked value: 1.24\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.020759423850939603\n", + "After adstock: 1.2429816460731622\n", + "After hill transform: 4.3075441917421906e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 63.34\n", + "Adstocked value: 63.67\n", + "Saturated value: 0.0100\n", + "Final response: 1430.3964\n", + "Raw spend: 63.337960178707434\n", + "After adstock: 63.67129351204077\n", + "After hill transform: 0.010009240869899013\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.02\n", + "Adstocked value: 0.35\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.02075942385093947\n", + "After adstock: 0.3540927571842728\n", + "After hill transform: 2.2154723534948457e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.02\n", + "Adstocked value: 0.20\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.020759423850939467\n", + "After adstock: 0.19723001208623359\n", + "After hill transform: 9.804584177374075e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.02\n", + "Adstocked value: 1.24\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.020759423850939603\n", + "After adstock: 1.2429816460731622\n", + "After hill transform: 4.3075441917421906e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 63.34\n", + "Adstocked value: 63.67\n", + "Saturated value: 0.0100\n", + "Final response: 1430.3964\n", + "Raw spend: 63.33796016380627\n", + "After adstock: 63.67129349713961\n", + "After hill transform: 0.010009240868538948\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.02\n", + "Adstocked value: 0.35\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.020759438752100665\n", + "After adstock: 0.354092772085434\n", + "After hill transform: 2.2154725989359848e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.02\n", + "Adstocked value: 0.20\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.020759423850939467\n", + "After adstock: 0.19723001208623359\n", + "After hill transform: 9.804584177374075e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.02\n", + "Adstocked value: 1.24\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.020759423850939603\n", + "After adstock: 1.2429816460731622\n", + "After hill transform: 4.3075441917421906e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 63.34\n", + "Adstocked value: 63.67\n", + "Saturated value: 0.0100\n", + "Final response: 1430.3964\n", + "Raw spend: 63.33796016380627\n", + "After adstock: 63.67129349713961\n", + "After hill transform: 0.010009240868538948\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.02\n", + "Adstocked value: 0.35\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.02075942385093947\n", + "After adstock: 0.3540927571842728\n", + "After hill transform: 2.2154723534948457e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.02\n", + "Adstocked value: 0.20\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.02075943875210066\n", + "After adstock: 0.19723002698739478\n", + "After hill transform: 9.804586233245898e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.11\n", + "Adstocked value: 1.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.10721178210120039\n", + "After adstock: 1.329434004323423\n", + "After hill transform: 5.269107798922435e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 63.72\n", + "Adstocked value: 64.05\n", + "Saturated value: 0.0100\n", + "Final response: 1435.3204\n", + "Raw spend: 63.715937826394345\n", + "After adstock: 64.04927115972768\n", + "After hill transform: 0.010043696378850513\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.11\n", + "Adstocked value: 0.44\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.10721178210120019\n", + "After adstock: 0.4405451154345335\n", + "After hill transform: 3.937548515067138e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.11\n", + "Adstocked value: 0.28\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.10721178210120019\n", + "After adstock: 0.28368237033649435\n", + "After hill transform: 2.6887231498635343e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.11\n", + "Adstocked value: 1.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.10721178210120039\n", + "After adstock: 1.329434004323423\n", + "After hill transform: 5.269107798922435e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 63.72\n", + "Adstocked value: 64.05\n", + "Saturated value: 0.0100\n", + "Final response: 1435.3204\n", + "Raw spend: 63.715937826394345\n", + "After adstock: 64.04927115972768\n", + "After hill transform: 0.010043696378850513\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.11\n", + "Adstocked value: 0.44\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.10721178210120019\n", + "After adstock: 0.4405451154345335\n", + "After hill transform: 3.937548515067138e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.11\n", + "Adstocked value: 0.28\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.10721178210120019\n", + "After adstock: 0.28368237033649435\n", + "After hill transform: 2.6887231498635343e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.11\n", + "Adstocked value: 1.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.10721179700236158\n", + "After adstock: 1.3294340192245842\n", + "After hill transform: 5.269107975901264e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 63.72\n", + "Adstocked value: 64.05\n", + "Saturated value: 0.0100\n", + "Final response: 1435.3204\n", + "Raw spend: 63.715937826394345\n", + "After adstock: 64.04927115972768\n", + "After hill transform: 0.010043696378850513\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.11\n", + "Adstocked value: 0.44\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.10721178210120019\n", + "After adstock: 0.4405451154345335\n", + "After hill transform: 3.937548515067138e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.11\n", + "Adstocked value: 0.28\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.10721178210120019\n", + "After adstock: 0.28368237033649435\n", + "After hill transform: 2.6887231498635343e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.11\n", + "Adstocked value: 1.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.10721178210120039\n", + "After adstock: 1.329434004323423\n", + "After hill transform: 5.269107798922435e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 63.72\n", + "Adstocked value: 64.05\n", + "Saturated value: 0.0100\n", + "Final response: 1435.3204\n", + "Raw spend: 63.715937841295506\n", + "After adstock: 64.04927117462884\n", + "After hill transform: 0.010043696380207159\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.11\n", + "Adstocked value: 0.44\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.10721178210120019\n", + "After adstock: 0.4405451154345335\n", + "After hill transform: 3.937548515067138e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.11\n", + "Adstocked value: 0.28\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.10721178210120019\n", + "After adstock: 0.28368237033649435\n", + "After hill transform: 2.6887231498635343e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.11\n", + "Adstocked value: 1.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.10721178210120039\n", + "After adstock: 1.329434004323423\n", + "After hill transform: 5.269107798922435e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 63.72\n", + "Adstocked value: 64.05\n", + "Saturated value: 0.0100\n", + "Final response: 1435.3204\n", + "Raw spend: 63.715937826394345\n", + "After adstock: 64.04927115972768\n", + "After hill transform: 0.010043696378850513\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.11\n", + "Adstocked value: 0.44\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.10721179700236139\n", + "After adstock: 0.4405451303356947\n", + "After hill transform: 3.9375488656846403e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.11\n", + "Adstocked value: 0.28\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.10721178210120019\n", + "After adstock: 0.28368237033649435\n", + "After hill transform: 2.6887231498635343e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.11\n", + "Adstocked value: 1.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.10721178210120039\n", + "After adstock: 1.329434004323423\n", + "After hill transform: 5.269107798922435e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 63.72\n", + "Adstocked value: 64.05\n", + "Saturated value: 0.0100\n", + "Final response: 1435.3204\n", + "Raw spend: 63.715937826394345\n", + "After adstock: 64.04927115972768\n", + "After hill transform: 0.010043696378850513\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.11\n", + "Adstocked value: 0.44\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.10721178210120019\n", + "After adstock: 0.4405451154345335\n", + "After hill transform: 3.937548515067138e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.11\n", + "Adstocked value: 0.28\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.10721179700236139\n", + "After adstock: 0.28368238523765554\n", + "After hill transform: 2.688723541834218e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.11\n", + "Adstocked value: 1.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.10721178210120039\n", + "After adstock: 1.329434004323423\n", + "After hill transform: 5.269107798922435e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 63.72\n", + "Adstocked value: 64.05\n", + "Saturated value: 0.0100\n", + "Final response: 1435.3204\n", + "Raw spend: 63.715937826394345\n", + "After adstock: 64.04927115972768\n", + "After hill transform: 0.010043696378850513\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.11\n", + "Adstocked value: 0.44\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.10721178210120019\n", + "After adstock: 0.4405451154345335\n", + "After hill transform: 3.937548515067138e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.11\n", + "Adstocked value: 0.28\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.10721178210120019\n", + "After adstock: 0.28368237033649435\n", + "After hill transform: 2.6887231498635343e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.11\n", + "Adstocked value: 1.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.10721179700236158\n", + "After adstock: 1.3294340192245842\n", + "After hill transform: 5.269107975901264e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 63.72\n", + "Adstocked value: 64.05\n", + "Saturated value: 0.0100\n", + "Final response: 1435.3204\n", + "Raw spend: 63.715937826394345\n", + "After adstock: 64.04927115972768\n", + "After hill transform: 0.010043696378850513\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.11\n", + "Adstocked value: 0.44\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.10721178210120019\n", + "After adstock: 0.4405451154345335\n", + "After hill transform: 3.937548515067138e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.11\n", + "Adstocked value: 0.28\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.10721178210120019\n", + "After adstock: 0.28368237033649435\n", + "After hill transform: 2.6887231498635343e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.11\n", + "Adstocked value: 1.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.10721178210120039\n", + "After adstock: 1.329434004323423\n", + "After hill transform: 5.269107798922435e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 63.72\n", + "Adstocked value: 64.05\n", + "Saturated value: 0.0100\n", + "Final response: 1435.3204\n", + "Raw spend: 63.715937841295506\n", + "After adstock: 64.04927117462884\n", + "After hill transform: 0.010043696380207159\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.11\n", + "Adstocked value: 0.44\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.10721178210120019\n", + "After adstock: 0.4405451154345335\n", + "After hill transform: 3.937548515067138e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.11\n", + "Adstocked value: 0.28\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.10721178210120019\n", + "After adstock: 0.28368237033649435\n", + "After hill transform: 2.6887231498635343e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.11\n", + "Adstocked value: 1.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.10721178210120039\n", + "After adstock: 1.329434004323423\n", + "After hill transform: 5.269107798922435e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 63.72\n", + "Adstocked value: 64.05\n", + "Saturated value: 0.0100\n", + "Final response: 1435.3204\n", + "Raw spend: 63.715937826394345\n", + "After adstock: 64.04927115972768\n", + "After hill transform: 0.010043696378850513\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.11\n", + "Adstocked value: 0.44\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.10721179700236139\n", + "After adstock: 0.4405451303356947\n", + "After hill transform: 3.9375488656846403e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.11\n", + "Adstocked value: 0.28\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.10721178210120019\n", + "After adstock: 0.28368237033649435\n", + "After hill transform: 2.6887231498635343e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.11\n", + "Adstocked value: 1.33\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.10721178210120039\n", + "After adstock: 1.329434004323423\n", + "After hill transform: 5.269107798922435e-16\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 63.72\n", + "Adstocked value: 64.05\n", + "Saturated value: 0.0100\n", + "Final response: 1435.3204\n", + "Raw spend: 63.715937826394345\n", + "After adstock: 64.04927115972768\n", + "After hill transform: 0.010043696378850513\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.11\n", + "Adstocked value: 0.44\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.10721178210120019\n", + "After adstock: 0.4405451154345335\n", + "After hill transform: 3.937548515067138e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.11\n", + "Adstocked value: 0.28\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.10721179700236139\n", + "After adstock: 0.28368238523765554\n", + "After hill transform: 2.688723541834218e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.54\n", + "Adstocked value: 1.76\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.5383868760485118\n", + "After adstock: 1.7606090982707343\n", + "After hill transform: 1.222679302674586e-15\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 65.60\n", + "Adstocked value: 65.93\n", + "Saturated value: 0.0102\n", + "Final response: 1459.6960\n", + "Raw spend: 65.60107499876182\n", + "After adstock: 65.93440833209515\n", + "After hill transform: 0.010214265234224584\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.54\n", + "Adstocked value: 0.87\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.5383868760485109\n", + "After adstock: 0.8717202093818441\n", + "After hill transform: 2.3740023436813243e-12\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.54\n", + "Adstocked value: 0.71\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.538386876048511\n", + "After adstock: 0.7148574642838051\n", + "After hill transform: 3.495753600724316e-12\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.54\n", + "Adstocked value: 1.76\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.5383868760485118\n", + "After adstock: 1.7606090982707343\n", + "After hill transform: 1.222679302674586e-15\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 65.60\n", + "Adstocked value: 65.93\n", + "Saturated value: 0.0102\n", + "Final response: 1459.6960\n", + "Raw spend: 65.60107499876182\n", + "After adstock: 65.93440833209515\n", + "After hill transform: 0.010214265234224584\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.54\n", + "Adstocked value: 0.87\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.5383868760485109\n", + "After adstock: 0.8717202093818441\n", + "After hill transform: 2.3740023436813243e-12\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.54\n", + "Adstocked value: 0.71\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.538386876048511\n", + "After adstock: 0.7148574642838051\n", + "After hill transform: 3.495753600724316e-12\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.54\n", + "Adstocked value: 1.76\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.538386890949673\n", + "After adstock: 1.7606091131718955\n", + "After hill transform: 1.2226793336845053e-15\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 65.60\n", + "Adstocked value: 65.93\n", + "Saturated value: 0.0102\n", + "Final response: 1459.6960\n", + "Raw spend: 65.60107499876182\n", + "After adstock: 65.93440833209515\n", + "After hill transform: 0.010214265234224584\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.54\n", + "Adstocked value: 0.87\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.5383868760485109\n", + "After adstock: 0.8717202093818441\n", + "After hill transform: 2.3740023436813243e-12\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.54\n", + "Adstocked value: 0.71\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.538386876048511\n", + "After adstock: 0.7148574642838051\n", + "After hill transform: 3.495753600724316e-12\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.54\n", + "Adstocked value: 1.76\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.5383868760485118\n", + "After adstock: 1.7606090982707343\n", + "After hill transform: 1.222679302674586e-15\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 65.60\n", + "Adstocked value: 65.93\n", + "Saturated value: 0.0102\n", + "Final response: 1459.6960\n", + "Raw spend: 65.60107501366298\n", + "After adstock: 65.9344083469963\n", + "After hill transform: 0.01021426523556459\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.54\n", + "Adstocked value: 0.87\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.5383868760485109\n", + "After adstock: 0.8717202093818441\n", + "After hill transform: 2.3740023436813243e-12\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.54\n", + "Adstocked value: 0.71\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.538386876048511\n", + "After adstock: 0.7148574642838051\n", + "After hill transform: 3.495753600724316e-12\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.54\n", + "Adstocked value: 1.76\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.5383868760485118\n", + "After adstock: 1.7606090982707343\n", + "After hill transform: 1.222679302674586e-15\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 65.60\n", + "Adstocked value: 65.93\n", + "Saturated value: 0.0102\n", + "Final response: 1459.6960\n", + "Raw spend: 65.60107499876182\n", + "After adstock: 65.93440833209515\n", + "After hill transform: 0.010214265234224584\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.54\n", + "Adstocked value: 0.87\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.5383868909496721\n", + "After adstock: 0.8717202242830053\n", + "After hill transform: 2.374002450513504e-12\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.54\n", + "Adstocked value: 0.71\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.538386876048511\n", + "After adstock: 0.7148574642838051\n", + "After hill transform: 3.495753600724316e-12\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.54\n", + "Adstocked value: 1.76\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.5383868760485118\n", + "After adstock: 1.7606090982707343\n", + "After hill transform: 1.222679302674586e-15\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 65.60\n", + "Adstocked value: 65.93\n", + "Saturated value: 0.0102\n", + "Final response: 1459.6960\n", + "Raw spend: 65.60107499876182\n", + "After adstock: 65.93440833209515\n", + "After hill transform: 0.010214265234224584\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.54\n", + "Adstocked value: 0.87\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.5383868760485109\n", + "After adstock: 0.8717202093818441\n", + "After hill transform: 2.3740023436813243e-12\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.54\n", + "Adstocked value: 0.71\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.5383868909496722\n", + "After adstock: 0.7148574791849663\n", + "After hill transform: 3.4957538029615858e-12\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.54\n", + "Adstocked value: 1.76\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.5383868760485118\n", + "After adstock: 1.7606090982707343\n", + "After hill transform: 1.222679302674586e-15\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 65.60\n", + "Adstocked value: 65.93\n", + "Saturated value: 0.0102\n", + "Final response: 1459.6960\n", + "Raw spend: 65.60107499876182\n", + "After adstock: 65.93440833209515\n", + "After hill transform: 0.010214265234224584\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.54\n", + "Adstocked value: 0.87\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.5383868760485109\n", + "After adstock: 0.8717202093818441\n", + "After hill transform: 2.3740023436813243e-12\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.54\n", + "Adstocked value: 0.71\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.538386876048511\n", + "After adstock: 0.7148574642838051\n", + "After hill transform: 3.495753600724316e-12\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.54\n", + "Adstocked value: 1.76\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.538386890949673\n", + "After adstock: 1.7606091131718955\n", + "After hill transform: 1.2226793336845053e-15\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 65.60\n", + "Adstocked value: 65.93\n", + "Saturated value: 0.0102\n", + "Final response: 1459.6960\n", + "Raw spend: 65.60107499876182\n", + "After adstock: 65.93440833209515\n", + "After hill transform: 0.010214265234224584\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.54\n", + "Adstocked value: 0.87\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.5383868760485109\n", + "After adstock: 0.8717202093818441\n", + "After hill transform: 2.3740023436813243e-12\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.54\n", + "Adstocked value: 0.71\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.538386876048511\n", + "After adstock: 0.7148574642838051\n", + "After hill transform: 3.495753600724316e-12\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.54\n", + "Adstocked value: 1.76\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.5383868760485118\n", + "After adstock: 1.7606090982707343\n", + "After hill transform: 1.222679302674586e-15\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 65.60\n", + "Adstocked value: 65.93\n", + "Saturated value: 0.0102\n", + "Final response: 1459.6960\n", + "Raw spend: 65.60107501366298\n", + "After adstock: 65.9344083469963\n", + "After hill transform: 0.01021426523556459\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.54\n", + "Adstocked value: 0.87\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.5383868760485109\n", + "After adstock: 0.8717202093818441\n", + "After hill transform: 2.3740023436813243e-12\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.54\n", + "Adstocked value: 0.71\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.538386876048511\n", + "After adstock: 0.7148574642838051\n", + "After hill transform: 3.495753600724316e-12\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.54\n", + "Adstocked value: 1.76\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.5383868760485118\n", + "After adstock: 1.7606090982707343\n", + "After hill transform: 1.222679302674586e-15\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 65.60\n", + "Adstocked value: 65.93\n", + "Saturated value: 0.0102\n", + "Final response: 1459.6960\n", + "Raw spend: 65.60107499876182\n", + "After adstock: 65.93440833209515\n", + "After hill transform: 0.010214265234224584\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.54\n", + "Adstocked value: 0.87\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.5383868909496721\n", + "After adstock: 0.8717202242830053\n", + "After hill transform: 2.374002450513504e-12\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.54\n", + "Adstocked value: 0.71\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.538386876048511\n", + "After adstock: 0.7148574642838051\n", + "After hill transform: 3.495753600724316e-12\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 0.54\n", + "Adstocked value: 1.76\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.5383868760485118\n", + "After adstock: 1.7606090982707343\n", + "After hill transform: 1.222679302674586e-15\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 65.60\n", + "Adstocked value: 65.93\n", + "Saturated value: 0.0102\n", + "Final response: 1459.6960\n", + "Raw spend: 65.60107499876182\n", + "After adstock: 65.93440833209515\n", + "After hill transform: 0.010214265234224584\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.54\n", + "Adstocked value: 0.87\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.5383868760485109\n", + "After adstock: 0.8717202093818441\n", + "After hill transform: 2.3740023436813243e-12\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.54\n", + "Adstocked value: 0.71\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.5383868909496722\n", + "After adstock: 0.7148574791849663\n", + "After hill transform: 3.4957538029615858e-12\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 2.67\n", + "Adstocked value: 3.89\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.6678205579647924\n", + "After adstock: 3.8900427801870148\n", + "After hill transform: 1.3152894012514004e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74.91\n", + "Adstocked value: 75.24\n", + "Saturated value: 0.0110\n", + "Final response: 1575.9669\n", + "Raw spend: 74.91115493200176\n", + "After adstock: 75.2444882653351\n", + "After hill transform: 0.011027874706704853\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2.67\n", + "Adstocked value: 3.00\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.667820557964787\n", + "After adstock: 3.0011538912981206\n", + "After hill transform: 6.150789435389984e-11\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 2.67\n", + "Adstocked value: 2.84\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.667820557964788\n", + "After adstock: 2.844291146200082\n", + "After hill transform: 1.6146456058563496e-10\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 2.67\n", + "Adstocked value: 3.89\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.6678205579647924\n", + "After adstock: 3.8900427801870148\n", + "After hill transform: 1.3152894012514004e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74.91\n", + "Adstocked value: 75.24\n", + "Saturated value: 0.0110\n", + "Final response: 1575.9669\n", + "Raw spend: 74.91115493200176\n", + "After adstock: 75.2444882653351\n", + "After hill transform: 0.011027874706704853\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2.67\n", + "Adstocked value: 3.00\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.667820557964787\n", + "After adstock: 3.0011538912981206\n", + "After hill transform: 6.150789435389984e-11\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 2.67\n", + "Adstocked value: 2.84\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.667820557964788\n", + "After adstock: 2.844291146200082\n", + "After hill transform: 1.6146456058563496e-10\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 2.67\n", + "Adstocked value: 3.89\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.6678205728659536\n", + "After adstock: 3.890042795088176\n", + "After hill transform: 1.3152894163493495e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74.91\n", + "Adstocked value: 75.24\n", + "Saturated value: 0.0110\n", + "Final response: 1575.9669\n", + "Raw spend: 74.91115493200176\n", + "After adstock: 75.2444882653351\n", + "After hill transform: 0.011027874706704853\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2.67\n", + "Adstocked value: 3.00\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.667820557964787\n", + "After adstock: 3.0011538912981206\n", + "After hill transform: 6.150789435389984e-11\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 2.67\n", + "Adstocked value: 2.84\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.667820557964788\n", + "After adstock: 2.844291146200082\n", + "After hill transform: 1.6146456058563496e-10\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 2.67\n", + "Adstocked value: 3.89\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.6678205579647924\n", + "After adstock: 3.8900427801870148\n", + "After hill transform: 1.3152894012514004e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74.91\n", + "Adstocked value: 75.24\n", + "Saturated value: 0.0110\n", + "Final response: 1575.9669\n", + "Raw spend: 74.91115494690293\n", + "After adstock: 75.24448828023625\n", + "After hill transform: 0.01102787470797155\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2.67\n", + "Adstocked value: 3.00\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.667820557964787\n", + "After adstock: 3.0011538912981206\n", + "After hill transform: 6.150789435389984e-11\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 2.67\n", + "Adstocked value: 2.84\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.667820557964788\n", + "After adstock: 2.844291146200082\n", + "After hill transform: 1.6146456058563496e-10\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 2.67\n", + "Adstocked value: 3.89\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.6678205579647924\n", + "After adstock: 3.8900427801870148\n", + "After hill transform: 1.3152894012514004e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74.91\n", + "Adstocked value: 75.24\n", + "Saturated value: 0.0110\n", + "Final response: 1575.9669\n", + "Raw spend: 74.91115493200176\n", + "After adstock: 75.2444882653351\n", + "After hill transform: 0.011027874706704853\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2.67\n", + "Adstocked value: 3.00\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.6678205728659483\n", + "After adstock: 3.001153906199282\n", + "After hill transform: 6.150789515787133e-11\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 2.67\n", + "Adstocked value: 2.84\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.667820557964788\n", + "After adstock: 2.844291146200082\n", + "After hill transform: 1.6146456058563496e-10\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 2.67\n", + "Adstocked value: 3.89\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.6678205579647924\n", + "After adstock: 3.8900427801870148\n", + "After hill transform: 1.3152894012514004e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74.91\n", + "Adstocked value: 75.24\n", + "Saturated value: 0.0110\n", + "Final response: 1575.9669\n", + "Raw spend: 74.91115493200176\n", + "After adstock: 75.2444882653351\n", + "After hill transform: 0.011027874706704853\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2.67\n", + "Adstocked value: 3.00\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.667820557964787\n", + "After adstock: 3.0011538912981206\n", + "After hill transform: 6.150789435389984e-11\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 2.67\n", + "Adstocked value: 2.84\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.667820572865949\n", + "After adstock: 2.844291161101243\n", + "After hill transform: 1.614645629333371e-10\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 2.67\n", + "Adstocked value: 3.89\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.6678205579647924\n", + "After adstock: 3.8900427801870148\n", + "After hill transform: 1.3152894012514004e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74.91\n", + "Adstocked value: 75.24\n", + "Saturated value: 0.0110\n", + "Final response: 1575.9669\n", + "Raw spend: 74.91115493200176\n", + "After adstock: 75.2444882653351\n", + "After hill transform: 0.011027874706704853\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2.67\n", + "Adstocked value: 3.00\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.667820557964787\n", + "After adstock: 3.0011538912981206\n", + "After hill transform: 6.150789435389984e-11\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 2.67\n", + "Adstocked value: 2.84\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.667820557964788\n", + "After adstock: 2.844291146200082\n", + "After hill transform: 1.6146456058563496e-10\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 2.67\n", + "Adstocked value: 3.89\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.6678205728659536\n", + "After adstock: 3.890042795088176\n", + "After hill transform: 1.3152894163493495e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74.91\n", + "Adstocked value: 75.24\n", + "Saturated value: 0.0110\n", + "Final response: 1575.9669\n", + "Raw spend: 74.91115493200176\n", + "After adstock: 75.2444882653351\n", + "After hill transform: 0.011027874706704853\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2.67\n", + "Adstocked value: 3.00\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.667820557964787\n", + "After adstock: 3.0011538912981206\n", + "After hill transform: 6.150789435389984e-11\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 2.67\n", + "Adstocked value: 2.84\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.667820557964788\n", + "After adstock: 2.844291146200082\n", + "After hill transform: 1.6146456058563496e-10\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 2.67\n", + "Adstocked value: 3.89\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.6678205579647924\n", + "After adstock: 3.8900427801870148\n", + "After hill transform: 1.3152894012514004e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74.91\n", + "Adstocked value: 75.24\n", + "Saturated value: 0.0110\n", + "Final response: 1575.9669\n", + "Raw spend: 74.91115494690293\n", + "After adstock: 75.24448828023625\n", + "After hill transform: 0.01102787470797155\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2.67\n", + "Adstocked value: 3.00\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.667820557964787\n", + "After adstock: 3.0011538912981206\n", + "After hill transform: 6.150789435389984e-11\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 2.67\n", + "Adstocked value: 2.84\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.667820557964788\n", + "After adstock: 2.844291146200082\n", + "After hill transform: 1.6146456058563496e-10\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 2.67\n", + "Adstocked value: 3.89\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.6678205579647924\n", + "After adstock: 3.8900427801870148\n", + "After hill transform: 1.3152894012514004e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74.91\n", + "Adstocked value: 75.24\n", + "Saturated value: 0.0110\n", + "Final response: 1575.9669\n", + "Raw spend: 74.91115493200176\n", + "After adstock: 75.2444882653351\n", + "After hill transform: 0.011027874706704853\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2.67\n", + "Adstocked value: 3.00\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.6678205728659483\n", + "After adstock: 3.001153906199282\n", + "After hill transform: 6.150789515787133e-11\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 2.67\n", + "Adstocked value: 2.84\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.667820557964788\n", + "After adstock: 2.844291146200082\n", + "After hill transform: 1.6146456058563496e-10\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 2.67\n", + "Adstocked value: 3.89\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.6678205579647924\n", + "After adstock: 3.8900427801870148\n", + "After hill transform: 1.3152894012514004e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 74.91\n", + "Adstocked value: 75.24\n", + "Saturated value: 0.0110\n", + "Final response: 1575.9669\n", + "Raw spend: 74.91115493200176\n", + "After adstock: 75.2444882653351\n", + "After hill transform: 0.011027874706704853\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 2.67\n", + "Adstocked value: 3.00\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.667820557964787\n", + "After adstock: 3.0011538912981206\n", + "After hill transform: 6.150789435389984e-11\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 2.67\n", + "Adstocked value: 2.84\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.667820572865949\n", + "After adstock: 2.844291161101243\n", + "After hill transform: 1.614645629333371e-10\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12.73\n", + "Adstocked value: 13.95\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 12.732503895236395\n", + "After adstock: 13.954726117458618\n", + "After hill transform: 6.045664738337106e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 118.91\n", + "Adstocked value: 119.25\n", + "Saturated value: 0.0144\n", + "Final response: 2057.5329\n", + "Raw spend: 118.91487630241579\n", + "After adstock: 119.24820963574912\n", + "After hill transform: 0.01439764663398628\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 12.73\n", + "Adstocked value: 13.07\n", + "Saturated value: 0.0000\n", + "Final response: 0.0002\n", + "Raw spend: 12.732503895236363\n", + "After adstock: 13.065837228569697\n", + "After hill transform: 2.956227219855261e-09\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12.73\n", + "Adstocked value: 12.91\n", + "Saturated value: 0.0000\n", + "Final response: 0.0003\n", + "Raw spend: 12.732580189181679\n", + "After adstock: 12.909050777416972\n", + "After hill transform: 1.0746549873754372e-08\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12.73\n", + "Adstocked value: 13.95\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 12.732503895236395\n", + "After adstock: 13.954726117458618\n", + "After hill transform: 6.045664738337106e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 118.91\n", + "Adstocked value: 119.25\n", + "Saturated value: 0.0144\n", + "Final response: 2057.5329\n", + "Raw spend: 118.91487630241579\n", + "After adstock: 119.24820963574912\n", + "After hill transform: 0.01439764663398628\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 12.73\n", + "Adstocked value: 13.07\n", + "Saturated value: 0.0000\n", + "Final response: 0.0002\n", + "Raw spend: 12.732503895236363\n", + "After adstock: 13.065837228569697\n", + "After hill transform: 2.956227219855261e-09\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12.73\n", + "Adstocked value: 12.91\n", + "Saturated value: 0.0000\n", + "Final response: 0.0003\n", + "Raw spend: 12.732580189181679\n", + "After adstock: 12.909050777416972\n", + "After hill transform: 1.0746549873754372e-08\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12.73\n", + "Adstocked value: 13.95\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 12.732503910137556\n", + "After adstock: 13.954726132359779\n", + "After hill transform: 6.045664757682329e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 118.91\n", + "Adstocked value: 119.25\n", + "Saturated value: 0.0144\n", + "Final response: 2057.5329\n", + "Raw spend: 118.91487630241579\n", + "After adstock: 119.24820963574912\n", + "After hill transform: 0.01439764663398628\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 12.73\n", + "Adstocked value: 13.07\n", + "Saturated value: 0.0000\n", + "Final response: 0.0002\n", + "Raw spend: 12.732503895236363\n", + "After adstock: 13.065837228569697\n", + "After hill transform: 2.956227219855261e-09\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12.73\n", + "Adstocked value: 12.91\n", + "Saturated value: 0.0000\n", + "Final response: 0.0003\n", + "Raw spend: 12.732580189181679\n", + "After adstock: 12.909050777416972\n", + "After hill transform: 1.0746549873754372e-08\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12.73\n", + "Adstocked value: 13.95\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 12.732503895236395\n", + "After adstock: 13.954726117458618\n", + "After hill transform: 6.045664738337106e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 118.91\n", + "Adstocked value: 119.25\n", + "Saturated value: 0.0144\n", + "Final response: 2057.5329\n", + "Raw spend: 118.91487631731695\n", + "After adstock: 119.24820965065028\n", + "After hill transform: 0.01439764663502623\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 12.73\n", + "Adstocked value: 13.07\n", + "Saturated value: 0.0000\n", + "Final response: 0.0002\n", + "Raw spend: 12.732503895236363\n", + "After adstock: 13.065837228569697\n", + "After hill transform: 2.956227219855261e-09\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12.73\n", + "Adstocked value: 12.91\n", + "Saturated value: 0.0000\n", + "Final response: 0.0003\n", + "Raw spend: 12.732580189181679\n", + "After adstock: 12.909050777416972\n", + "After hill transform: 1.0746549873754372e-08\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12.73\n", + "Adstocked value: 13.95\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 12.732503895236395\n", + "After adstock: 13.954726117458618\n", + "After hill transform: 6.045664738337106e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 118.91\n", + "Adstocked value: 119.25\n", + "Saturated value: 0.0144\n", + "Final response: 2057.5329\n", + "Raw spend: 118.91487630241579\n", + "After adstock: 119.24820963574912\n", + "After hill transform: 0.01439764663398628\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 12.73\n", + "Adstocked value: 13.07\n", + "Saturated value: 0.0000\n", + "Final response: 0.0002\n", + "Raw spend: 12.732503910137524\n", + "After adstock: 13.065837243470858\n", + "After hill transform: 2.9562272287308792e-09\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12.73\n", + "Adstocked value: 12.91\n", + "Saturated value: 0.0000\n", + "Final response: 0.0003\n", + "Raw spend: 12.732580189181679\n", + "After adstock: 12.909050777416972\n", + "After hill transform: 1.0746549873754372e-08\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12.73\n", + "Adstocked value: 13.95\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 12.732503895236395\n", + "After adstock: 13.954726117458618\n", + "After hill transform: 6.045664738337106e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 118.91\n", + "Adstocked value: 119.25\n", + "Saturated value: 0.0144\n", + "Final response: 2057.5329\n", + "Raw spend: 118.91487630241579\n", + "After adstock: 119.24820963574912\n", + "After hill transform: 0.01439764663398628\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 12.73\n", + "Adstocked value: 13.07\n", + "Saturated value: 0.0000\n", + "Final response: 0.0002\n", + "Raw spend: 12.732503895236363\n", + "After adstock: 13.065837228569697\n", + "After hill transform: 2.956227219855261e-09\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12.73\n", + "Adstocked value: 12.91\n", + "Saturated value: 0.0000\n", + "Final response: 0.0003\n", + "Raw spend: 12.73258020408284\n", + "After adstock: 12.909050792318133\n", + "After hill transform: 1.0746549908182594e-08\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12.73\n", + "Adstocked value: 13.95\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 12.732503895236395\n", + "After adstock: 13.954726117458618\n", + "After hill transform: 6.045664738337106e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 118.91\n", + "Adstocked value: 119.25\n", + "Saturated value: 0.0144\n", + "Final response: 2057.5329\n", + "Raw spend: 118.91487630241579\n", + "After adstock: 119.24820963574912\n", + "After hill transform: 0.01439764663398628\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 12.73\n", + "Adstocked value: 13.07\n", + "Saturated value: 0.0000\n", + "Final response: 0.0002\n", + "Raw spend: 12.732503895236363\n", + "After adstock: 13.065837228569697\n", + "After hill transform: 2.956227219855261e-09\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12.73\n", + "Adstocked value: 12.91\n", + "Saturated value: 0.0000\n", + "Final response: 0.0003\n", + "Raw spend: 12.732580189181679\n", + "After adstock: 12.909050777416972\n", + "After hill transform: 1.0746549873754372e-08\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12.73\n", + "Adstocked value: 13.95\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 12.732503910137556\n", + "After adstock: 13.954726132359779\n", + "After hill transform: 6.045664757682329e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 118.91\n", + "Adstocked value: 119.25\n", + "Saturated value: 0.0144\n", + "Final response: 2057.5329\n", + "Raw spend: 118.91487630241579\n", + "After adstock: 119.24820963574912\n", + "After hill transform: 0.01439764663398628\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 12.73\n", + "Adstocked value: 13.07\n", + "Saturated value: 0.0000\n", + "Final response: 0.0002\n", + "Raw spend: 12.732503895236363\n", + "After adstock: 13.065837228569697\n", + "After hill transform: 2.956227219855261e-09\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12.73\n", + "Adstocked value: 12.91\n", + "Saturated value: 0.0000\n", + "Final response: 0.0003\n", + "Raw spend: 12.732580189181679\n", + "After adstock: 12.909050777416972\n", + "After hill transform: 1.0746549873754372e-08\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12.73\n", + "Adstocked value: 13.95\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 12.732503895236395\n", + "After adstock: 13.954726117458618\n", + "After hill transform: 6.045664738337106e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 118.91\n", + "Adstocked value: 119.25\n", + "Saturated value: 0.0144\n", + "Final response: 2057.5329\n", + "Raw spend: 118.91487631731695\n", + "After adstock: 119.24820965065028\n", + "After hill transform: 0.01439764663502623\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 12.73\n", + "Adstocked value: 13.07\n", + "Saturated value: 0.0000\n", + "Final response: 0.0002\n", + "Raw spend: 12.732503895236363\n", + "After adstock: 13.065837228569697\n", + "After hill transform: 2.956227219855261e-09\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12.73\n", + "Adstocked value: 12.91\n", + "Saturated value: 0.0000\n", + "Final response: 0.0003\n", + "Raw spend: 12.732580189181679\n", + "After adstock: 12.909050777416972\n", + "After hill transform: 1.0746549873754372e-08\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12.73\n", + "Adstocked value: 13.95\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 12.732503895236395\n", + "After adstock: 13.954726117458618\n", + "After hill transform: 6.045664738337106e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 118.91\n", + "Adstocked value: 119.25\n", + "Saturated value: 0.0144\n", + "Final response: 2057.5329\n", + "Raw spend: 118.91487630241579\n", + "After adstock: 119.24820963574912\n", + "After hill transform: 0.01439764663398628\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 12.73\n", + "Adstocked value: 13.07\n", + "Saturated value: 0.0000\n", + "Final response: 0.0002\n", + "Raw spend: 12.732503910137524\n", + "After adstock: 13.065837243470858\n", + "After hill transform: 2.9562272287308792e-09\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12.73\n", + "Adstocked value: 12.91\n", + "Saturated value: 0.0000\n", + "Final response: 0.0003\n", + "Raw spend: 12.732580189181679\n", + "After adstock: 12.909050777416972\n", + "After hill transform: 1.0746549873754372e-08\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 12.73\n", + "Adstocked value: 13.95\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 12.732503895236395\n", + "After adstock: 13.954726117458618\n", + "After hill transform: 6.045664738337106e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 118.91\n", + "Adstocked value: 119.25\n", + "Saturated value: 0.0144\n", + "Final response: 2057.5329\n", + "Raw spend: 118.91487630241579\n", + "After adstock: 119.24820963574912\n", + "After hill transform: 0.01439764663398628\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 12.73\n", + "Adstocked value: 13.07\n", + "Saturated value: 0.0000\n", + "Final response: 0.0002\n", + "Raw spend: 12.732503895236363\n", + "After adstock: 13.065837228569697\n", + "After hill transform: 2.956227219855261e-09\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12.73\n", + "Adstocked value: 12.91\n", + "Saturated value: 0.0000\n", + "Final response: 0.0003\n", + "Raw spend: 12.73258020408284\n", + "After adstock: 12.909050792318133\n", + "After hill transform: 1.0746549908182594e-08\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 54.05\n", + "Adstocked value: 55.27\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 54.047723347815264\n", + "After adstock: 55.269945570037486\n", + "After hill transform: 3.7387253780176026e-11\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 299.55\n", + "Adstocked value: 299.88\n", + "Saturated value: 0.0245\n", + "Final response: 3497.5749\n", + "Raw spend: 299.548816356721\n", + "After adstock: 299.8821496900543\n", + "After hill transform: 0.02447438271818785\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 54.05\n", + "Adstocked value: 54.38\n", + "Saturated value: 0.0000\n", + "Final response: 0.0085\n", + "Raw spend: 54.047875935705726\n", + "After adstock: 54.38120926903906\n", + "After hill transform: 1.2621514668585454e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 54.05\n", + "Adstocked value: 54.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.0161\n", + "Raw spend: 54.048507952895406\n", + "After adstock: 54.2249785411307\n", + "After hill transform: 5.769874290698337e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 54.05\n", + "Adstocked value: 55.27\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 54.047723347815264\n", + "After adstock: 55.269945570037486\n", + "After hill transform: 3.7387253780176026e-11\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 299.55\n", + "Adstocked value: 299.88\n", + "Saturated value: 0.0245\n", + "Final response: 3497.5749\n", + "Raw spend: 299.548816356721\n", + "After adstock: 299.8821496900543\n", + "After hill transform: 0.02447438271818785\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 54.05\n", + "Adstocked value: 54.38\n", + "Saturated value: 0.0000\n", + "Final response: 0.0085\n", + "Raw spend: 54.047875935705726\n", + "After adstock: 54.38120926903906\n", + "After hill transform: 1.2621514668585454e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 54.05\n", + "Adstocked value: 54.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.0161\n", + "Raw spend: 54.048507952895406\n", + "After adstock: 54.2249785411307\n", + "After hill transform: 5.769874290698337e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 54.05\n", + "Adstocked value: 55.27\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 54.047723362716425\n", + "After adstock: 55.26994558493865\n", + "After hill transform: 3.738725381038149e-11\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 299.55\n", + "Adstocked value: 299.88\n", + "Saturated value: 0.0245\n", + "Final response: 3497.5749\n", + "Raw spend: 299.548816356721\n", + "After adstock: 299.8821496900543\n", + "After hill transform: 0.02447438271818785\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 54.05\n", + "Adstocked value: 54.38\n", + "Saturated value: 0.0000\n", + "Final response: 0.0085\n", + "Raw spend: 54.047875935705726\n", + "After adstock: 54.38120926903906\n", + "After hill transform: 1.2621514668585454e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 54.05\n", + "Adstocked value: 54.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.0161\n", + "Raw spend: 54.048507952895406\n", + "After adstock: 54.2249785411307\n", + "After hill transform: 5.769874290698337e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 54.05\n", + "Adstocked value: 55.27\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 54.047723347815264\n", + "After adstock: 55.269945570037486\n", + "After hill transform: 3.7387253780176026e-11\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 299.55\n", + "Adstocked value: 299.88\n", + "Saturated value: 0.0245\n", + "Final response: 3497.5749\n", + "Raw spend: 299.54881637162214\n", + "After adstock: 299.88214970495545\n", + "After hill transform: 0.02447438271888363\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 54.05\n", + "Adstocked value: 54.38\n", + "Saturated value: 0.0000\n", + "Final response: 0.0085\n", + "Raw spend: 54.047875935705726\n", + "After adstock: 54.38120926903906\n", + "After hill transform: 1.2621514668585454e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 54.05\n", + "Adstocked value: 54.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.0161\n", + "Raw spend: 54.048507952895406\n", + "After adstock: 54.2249785411307\n", + "After hill transform: 5.769874290698337e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 54.05\n", + "Adstocked value: 55.27\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 54.047723347815264\n", + "After adstock: 55.269945570037486\n", + "After hill transform: 3.7387253780176026e-11\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 299.55\n", + "Adstocked value: 299.88\n", + "Saturated value: 0.0245\n", + "Final response: 3497.5749\n", + "Raw spend: 299.548816356721\n", + "After adstock: 299.8821496900543\n", + "After hill transform: 0.02447438271818785\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 54.05\n", + "Adstocked value: 54.38\n", + "Saturated value: 0.0000\n", + "Final response: 0.0085\n", + "Raw spend: 54.04787595060689\n", + "After adstock: 54.38120928394022\n", + "After hill transform: 1.262151467769005e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 54.05\n", + "Adstocked value: 54.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.0161\n", + "Raw spend: 54.048507952895406\n", + "After adstock: 54.2249785411307\n", + "After hill transform: 5.769874290698337e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 54.05\n", + "Adstocked value: 55.27\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 54.047723347815264\n", + "After adstock: 55.269945570037486\n", + "After hill transform: 3.7387253780176026e-11\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 299.55\n", + "Adstocked value: 299.88\n", + "Saturated value: 0.0245\n", + "Final response: 3497.5749\n", + "Raw spend: 299.548816356721\n", + "After adstock: 299.8821496900543\n", + "After hill transform: 0.02447438271818785\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 54.05\n", + "Adstocked value: 54.38\n", + "Saturated value: 0.0000\n", + "Final response: 0.0085\n", + "Raw spend: 54.047875935705726\n", + "After adstock: 54.38120926903906\n", + "After hill transform: 1.2621514668585454e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 54.05\n", + "Adstocked value: 54.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.0161\n", + "Raw spend: 54.04850796779657\n", + "After adstock: 54.224978556031864\n", + "After hill transform: 5.769874295098884e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 54.05\n", + "Adstocked value: 55.27\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 54.047723347815264\n", + "After adstock: 55.269945570037486\n", + "After hill transform: 3.7387253780176026e-11\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 299.55\n", + "Adstocked value: 299.88\n", + "Saturated value: 0.0245\n", + "Final response: 3497.5749\n", + "Raw spend: 299.548816356721\n", + "After adstock: 299.8821496900543\n", + "After hill transform: 0.02447438271818785\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 54.05\n", + "Adstocked value: 54.38\n", + "Saturated value: 0.0000\n", + "Final response: 0.0085\n", + "Raw spend: 54.047875935705726\n", + "After adstock: 54.38120926903906\n", + "After hill transform: 1.2621514668585454e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 54.05\n", + "Adstocked value: 54.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.0161\n", + "Raw spend: 54.048507952895406\n", + "After adstock: 54.2249785411307\n", + "After hill transform: 5.769874290698337e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 54.05\n", + "Adstocked value: 55.27\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 54.047723362716425\n", + "After adstock: 55.26994558493865\n", + "After hill transform: 3.738725381038149e-11\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 299.55\n", + "Adstocked value: 299.88\n", + "Saturated value: 0.0245\n", + "Final response: 3497.5749\n", + "Raw spend: 299.548816356721\n", + "After adstock: 299.8821496900543\n", + "After hill transform: 0.02447438271818785\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 54.05\n", + "Adstocked value: 54.38\n", + "Saturated value: 0.0000\n", + "Final response: 0.0085\n", + "Raw spend: 54.047875935705726\n", + "After adstock: 54.38120926903906\n", + "After hill transform: 1.2621514668585454e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 54.05\n", + "Adstocked value: 54.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.0161\n", + "Raw spend: 54.048507952895406\n", + "After adstock: 54.2249785411307\n", + "After hill transform: 5.769874290698337e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 54.05\n", + "Adstocked value: 55.27\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 54.047723347815264\n", + "After adstock: 55.269945570037486\n", + "After hill transform: 3.7387253780176026e-11\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 299.55\n", + "Adstocked value: 299.88\n", + "Saturated value: 0.0245\n", + "Final response: 3497.5749\n", + "Raw spend: 299.54881637162214\n", + "After adstock: 299.88214970495545\n", + "After hill transform: 0.02447438271888363\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 54.05\n", + "Adstocked value: 54.38\n", + "Saturated value: 0.0000\n", + "Final response: 0.0085\n", + "Raw spend: 54.047875935705726\n", + "After adstock: 54.38120926903906\n", + "After hill transform: 1.2621514668585454e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 54.05\n", + "Adstocked value: 54.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.0161\n", + "Raw spend: 54.048507952895406\n", + "After adstock: 54.2249785411307\n", + "After hill transform: 5.769874290698337e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 54.05\n", + "Adstocked value: 55.27\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 54.047723347815264\n", + "After adstock: 55.269945570037486\n", + "After hill transform: 3.7387253780176026e-11\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 299.55\n", + "Adstocked value: 299.88\n", + "Saturated value: 0.0245\n", + "Final response: 3497.5749\n", + "Raw spend: 299.548816356721\n", + "After adstock: 299.8821496900543\n", + "After hill transform: 0.02447438271818785\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 54.05\n", + "Adstocked value: 54.38\n", + "Saturated value: 0.0000\n", + "Final response: 0.0085\n", + "Raw spend: 54.04787595060689\n", + "After adstock: 54.38120928394022\n", + "After hill transform: 1.262151467769005e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 54.05\n", + "Adstocked value: 54.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.0161\n", + "Raw spend: 54.048507952895406\n", + "After adstock: 54.2249785411307\n", + "After hill transform: 5.769874290698337e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 54.05\n", + "Adstocked value: 55.27\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 54.047723347815264\n", + "After adstock: 55.269945570037486\n", + "After hill transform: 3.7387253780176026e-11\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 299.55\n", + "Adstocked value: 299.88\n", + "Saturated value: 0.0245\n", + "Final response: 3497.5749\n", + "Raw spend: 299.548816356721\n", + "After adstock: 299.8821496900543\n", + "After hill transform: 0.02447438271818785\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 54.05\n", + "Adstocked value: 54.38\n", + "Saturated value: 0.0000\n", + "Final response: 0.0085\n", + "Raw spend: 54.047875935705726\n", + "After adstock: 54.38120926903906\n", + "After hill transform: 1.2621514668585454e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 54.05\n", + "Adstocked value: 54.22\n", + "Saturated value: 0.0000\n", + "Final response: 0.0161\n", + "Raw spend: 54.04850796779657\n", + "After adstock: 54.224978556031864\n", + "After hill transform: 5.769874295098884e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 137.58\n", + "Adstocked value: 138.80\n", + "Saturated value: 0.0000\n", + "Final response: 0.0003\n", + "Raw spend: 137.58188031666157\n", + "After adstock: 138.8041025388838\n", + "After hill transform: 5.903499300604098e-10\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 664.77\n", + "Adstocked value: 665.10\n", + "Saturated value: 0.0385\n", + "Final response: 5500.0636\n", + "Raw spend: 664.767835885795\n", + "After adstock: 665.1011692191283\n", + "After hill transform: 0.03848685575058578\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 137.58\n", + "Adstocked value: 137.92\n", + "Saturated value: 0.0000\n", + "Final response: 0.0982\n", + "Raw spend: 137.58347857879176\n", + "After adstock: 137.9168119121251\n", + "After hill transform: 1.4625391274768276e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 137.59\n", + "Adstocked value: 137.76\n", + "Saturated value: 0.0000\n", + "Final response: 0.2147\n", + "Raw spend: 137.58640187658398\n", + "After adstock: 137.76287246481928\n", + "After hill transform: 7.673589727542825e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 137.58\n", + "Adstocked value: 138.80\n", + "Saturated value: 0.0000\n", + "Final response: 0.0003\n", + "Raw spend: 137.58188031666157\n", + "After adstock: 138.8041025388838\n", + "After hill transform: 5.903499300604098e-10\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 664.77\n", + "Adstocked value: 665.10\n", + "Saturated value: 0.0385\n", + "Final response: 5500.0636\n", + "Raw spend: 664.767835885795\n", + "After adstock: 665.1011692191283\n", + "After hill transform: 0.03848685575058578\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 137.58\n", + "Adstocked value: 137.92\n", + "Saturated value: 0.0000\n", + "Final response: 0.0982\n", + "Raw spend: 137.58347857879176\n", + "After adstock: 137.9168119121251\n", + "After hill transform: 1.4625391274768276e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 137.59\n", + "Adstocked value: 137.76\n", + "Saturated value: 0.0000\n", + "Final response: 0.2147\n", + "Raw spend: 137.58640187658398\n", + "After adstock: 137.76287246481928\n", + "After hill transform: 7.673589727542825e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 137.58\n", + "Adstocked value: 138.80\n", + "Saturated value: 0.0000\n", + "Final response: 0.0003\n", + "Raw spend: 137.58188033156273\n", + "After adstock: 138.80410255378496\n", + "After hill transform: 5.903499302503243e-10\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 664.77\n", + "Adstocked value: 665.10\n", + "Saturated value: 0.0385\n", + "Final response: 5500.0636\n", + "Raw spend: 664.767835885795\n", + "After adstock: 665.1011692191283\n", + "After hill transform: 0.03848685575058578\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 137.58\n", + "Adstocked value: 137.92\n", + "Saturated value: 0.0000\n", + "Final response: 0.0982\n", + "Raw spend: 137.58347857879176\n", + "After adstock: 137.9168119121251\n", + "After hill transform: 1.4625391274768276e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 137.59\n", + "Adstocked value: 137.76\n", + "Saturated value: 0.0000\n", + "Final response: 0.2147\n", + "Raw spend: 137.58640187658398\n", + "After adstock: 137.76287246481928\n", + "After hill transform: 7.673589727542825e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 137.58\n", + "Adstocked value: 138.80\n", + "Saturated value: 0.0000\n", + "Final response: 0.0003\n", + "Raw spend: 137.58188031666157\n", + "After adstock: 138.8041025388838\n", + "After hill transform: 5.903499300604098e-10\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 664.77\n", + "Adstocked value: 665.10\n", + "Saturated value: 0.0385\n", + "Final response: 5500.0636\n", + "Raw spend: 664.7678359006961\n", + "After adstock: 665.1011692340295\n", + "After hill transform: 0.03848685575107202\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 137.58\n", + "Adstocked value: 137.92\n", + "Saturated value: 0.0000\n", + "Final response: 0.0982\n", + "Raw spend: 137.58347857879176\n", + "After adstock: 137.9168119121251\n", + "After hill transform: 1.4625391274768276e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 137.59\n", + "Adstocked value: 137.76\n", + "Saturated value: 0.0000\n", + "Final response: 0.2147\n", + "Raw spend: 137.58640187658398\n", + "After adstock: 137.76287246481928\n", + "After hill transform: 7.673589727542825e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 137.58\n", + "Adstocked value: 138.80\n", + "Saturated value: 0.0000\n", + "Final response: 0.0003\n", + "Raw spend: 137.58188031666157\n", + "After adstock: 138.8041025388838\n", + "After hill transform: 5.903499300604098e-10\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 664.77\n", + "Adstocked value: 665.10\n", + "Saturated value: 0.0385\n", + "Final response: 5500.0636\n", + "Raw spend: 664.767835885795\n", + "After adstock: 665.1011692191283\n", + "After hill transform: 0.03848685575058578\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 137.58\n", + "Adstocked value: 137.92\n", + "Saturated value: 0.0000\n", + "Final response: 0.0982\n", + "Raw spend: 137.58347859369292\n", + "After adstock: 137.91681192702626\n", + "After hill transform: 1.4625391278928222e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 137.59\n", + "Adstocked value: 137.76\n", + "Saturated value: 0.0000\n", + "Final response: 0.2147\n", + "Raw spend: 137.58640187658398\n", + "After adstock: 137.76287246481928\n", + "After hill transform: 7.673589727542825e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 137.58\n", + "Adstocked value: 138.80\n", + "Saturated value: 0.0000\n", + "Final response: 0.0003\n", + "Raw spend: 137.58188031666157\n", + "After adstock: 138.8041025388838\n", + "After hill transform: 5.903499300604098e-10\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 664.77\n", + "Adstocked value: 665.10\n", + "Saturated value: 0.0385\n", + "Final response: 5500.0636\n", + "Raw spend: 664.767835885795\n", + "After adstock: 665.1011692191283\n", + "After hill transform: 0.03848685575058578\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 137.58\n", + "Adstocked value: 137.92\n", + "Saturated value: 0.0000\n", + "Final response: 0.0982\n", + "Raw spend: 137.58347857879176\n", + "After adstock: 137.9168119121251\n", + "After hill transform: 1.4625391274768276e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 137.59\n", + "Adstocked value: 137.76\n", + "Saturated value: 0.0000\n", + "Final response: 0.2147\n", + "Raw spend: 137.58640189148514\n", + "After adstock: 137.76287247972044\n", + "After hill transform: 7.673589729846402e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 137.58\n", + "Adstocked value: 138.80\n", + "Saturated value: 0.0000\n", + "Final response: 0.0003\n", + "Raw spend: 137.58188031666157\n", + "After adstock: 138.8041025388838\n", + "After hill transform: 5.903499300604098e-10\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 664.77\n", + "Adstocked value: 665.10\n", + "Saturated value: 0.0385\n", + "Final response: 5500.0636\n", + "Raw spend: 664.767835885795\n", + "After adstock: 665.1011692191283\n", + "After hill transform: 0.03848685575058578\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 137.58\n", + "Adstocked value: 137.92\n", + "Saturated value: 0.0000\n", + "Final response: 0.0982\n", + "Raw spend: 137.58347857879176\n", + "After adstock: 137.9168119121251\n", + "After hill transform: 1.4625391274768276e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 137.59\n", + "Adstocked value: 137.76\n", + "Saturated value: 0.0000\n", + "Final response: 0.2147\n", + "Raw spend: 137.58640187658398\n", + "After adstock: 137.76287246481928\n", + "After hill transform: 7.673589727542825e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 137.58\n", + "Adstocked value: 138.80\n", + "Saturated value: 0.0000\n", + "Final response: 0.0003\n", + "Raw spend: 137.58188033156273\n", + "After adstock: 138.80410255378496\n", + "After hill transform: 5.903499302503243e-10\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 664.77\n", + "Adstocked value: 665.10\n", + "Saturated value: 0.0385\n", + "Final response: 5500.0636\n", + "Raw spend: 664.767835885795\n", + "After adstock: 665.1011692191283\n", + "After hill transform: 0.03848685575058578\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 137.58\n", + "Adstocked value: 137.92\n", + "Saturated value: 0.0000\n", + "Final response: 0.0982\n", + "Raw spend: 137.58347857879176\n", + "After adstock: 137.9168119121251\n", + "After hill transform: 1.4625391274768276e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 137.59\n", + "Adstocked value: 137.76\n", + "Saturated value: 0.0000\n", + "Final response: 0.2147\n", + "Raw spend: 137.58640187658398\n", + "After adstock: 137.76287246481928\n", + "After hill transform: 7.673589727542825e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 137.58\n", + "Adstocked value: 138.80\n", + "Saturated value: 0.0000\n", + "Final response: 0.0003\n", + "Raw spend: 137.58188031666157\n", + "After adstock: 138.8041025388838\n", + "After hill transform: 5.903499300604098e-10\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 664.77\n", + "Adstocked value: 665.10\n", + "Saturated value: 0.0385\n", + "Final response: 5500.0636\n", + "Raw spend: 664.7678359006961\n", + "After adstock: 665.1011692340295\n", + "After hill transform: 0.03848685575107202\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 137.58\n", + "Adstocked value: 137.92\n", + "Saturated value: 0.0000\n", + "Final response: 0.0982\n", + "Raw spend: 137.58347857879176\n", + "After adstock: 137.9168119121251\n", + "After hill transform: 1.4625391274768276e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 137.59\n", + "Adstocked value: 137.76\n", + "Saturated value: 0.0000\n", + "Final response: 0.2147\n", + "Raw spend: 137.58640187658398\n", + "After adstock: 137.76287246481928\n", + "After hill transform: 7.673589727542825e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 137.58\n", + "Adstocked value: 138.80\n", + "Saturated value: 0.0000\n", + "Final response: 0.0003\n", + "Raw spend: 137.58188031666157\n", + "After adstock: 138.8041025388838\n", + "After hill transform: 5.903499300604098e-10\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 664.77\n", + "Adstocked value: 665.10\n", + "Saturated value: 0.0385\n", + "Final response: 5500.0636\n", + "Raw spend: 664.767835885795\n", + "After adstock: 665.1011692191283\n", + "After hill transform: 0.03848685575058578\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 137.58\n", + "Adstocked value: 137.92\n", + "Saturated value: 0.0000\n", + "Final response: 0.0982\n", + "Raw spend: 137.58347859369292\n", + "After adstock: 137.91681192702626\n", + "After hill transform: 1.4625391278928222e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 137.59\n", + "Adstocked value: 137.76\n", + "Saturated value: 0.0000\n", + "Final response: 0.2147\n", + "Raw spend: 137.58640187658398\n", + "After adstock: 137.76287246481928\n", + "After hill transform: 7.673589727542825e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 137.58\n", + "Adstocked value: 138.80\n", + "Saturated value: 0.0000\n", + "Final response: 0.0003\n", + "Raw spend: 137.58188031666157\n", + "After adstock: 138.8041025388838\n", + "After hill transform: 5.903499300604098e-10\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 664.77\n", + "Adstocked value: 665.10\n", + "Saturated value: 0.0385\n", + "Final response: 5500.0636\n", + "Raw spend: 664.767835885795\n", + "After adstock: 665.1011692191283\n", + "After hill transform: 0.03848685575058578\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 137.58\n", + "Adstocked value: 137.92\n", + "Saturated value: 0.0000\n", + "Final response: 0.0982\n", + "Raw spend: 137.58347857879176\n", + "After adstock: 137.9168119121251\n", + "After hill transform: 1.4625391274768276e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 137.59\n", + "Adstocked value: 137.76\n", + "Saturated value: 0.0000\n", + "Final response: 0.2147\n", + "Raw spend: 137.58640189148514\n", + "After adstock: 137.76287247972044\n", + "After hill transform: 7.673589729846402e-06\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 331.59\n", + "Adstocked value: 332.81\n", + "Saturated value: 0.0000\n", + "Final response: 0.0044\n", + "Raw spend: 331.59143444779136\n", + "After adstock: 332.8136566700136\n", + "After hill transform: 8.113724739351679e-09\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 1,513.00\n", + "Adstocked value: 1,513.33\n", + "Saturated value: 0.0609\n", + "Final response: 8700.2638\n", + "Raw spend: 1512.9954604343338\n", + "After adstock: 1513.328793767667\n", + "After hill transform: 0.06088035054298886\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 331.60\n", + "Adstocked value: 331.94\n", + "Saturated value: 0.0000\n", + "Final response: 0.9919\n", + "Raw spend: 331.60175540671503\n", + "After adstock: 331.93508874004834\n", + "After hill transform: 1.4765697562390317e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 331.62\n", + "Adstocked value: 331.79\n", + "Saturated value: 0.0001\n", + "Final response: 2.4621\n", + "Raw spend: 331.6171195728289\n", + "After adstock: 331.79359016106423\n", + "After hill transform: 8.798708321284423e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 331.59\n", + "Adstocked value: 332.81\n", + "Saturated value: 0.0000\n", + "Final response: 0.0044\n", + "Raw spend: 331.59143444779136\n", + "After adstock: 332.8136566700136\n", + "After hill transform: 8.113724739351679e-09\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 1,513.00\n", + "Adstocked value: 1,513.33\n", + "Saturated value: 0.0609\n", + "Final response: 8700.2638\n", + "Raw spend: 1512.9954604343338\n", + "After adstock: 1513.328793767667\n", + "After hill transform: 0.06088035054298886\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 331.60\n", + "Adstocked value: 331.94\n", + "Saturated value: 0.0000\n", + "Final response: 0.9919\n", + "Raw spend: 331.60175540671503\n", + "After adstock: 331.93508874004834\n", + "After hill transform: 1.4765697562390317e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 331.62\n", + "Adstocked value: 331.79\n", + "Saturated value: 0.0001\n", + "Final response: 2.4621\n", + "Raw spend: 331.6171195728289\n", + "After adstock: 331.79359016106423\n", + "After hill transform: 8.798708321284423e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 331.59\n", + "Adstocked value: 332.81\n", + "Saturated value: 0.0000\n", + "Final response: 0.0044\n", + "Raw spend: 331.5914344626925\n", + "After adstock: 332.81365668491475\n", + "After hill transform: 8.113724740440283e-09\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 1,513.00\n", + "Adstocked value: 1,513.33\n", + "Saturated value: 0.0609\n", + "Final response: 8700.2638\n", + "Raw spend: 1512.9954604343338\n", + "After adstock: 1513.328793767667\n", + "After hill transform: 0.06088035054298886\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 331.60\n", + "Adstocked value: 331.94\n", + "Saturated value: 0.0000\n", + "Final response: 0.9919\n", + "Raw spend: 331.60175540671503\n", + "After adstock: 331.93508874004834\n", + "After hill transform: 1.4765697562390317e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 331.62\n", + "Adstocked value: 331.79\n", + "Saturated value: 0.0001\n", + "Final response: 2.4621\n", + "Raw spend: 331.6171195728289\n", + "After adstock: 331.79359016106423\n", + "After hill transform: 8.798708321284423e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 331.59\n", + "Adstocked value: 332.81\n", + "Saturated value: 0.0000\n", + "Final response: 0.0044\n", + "Raw spend: 331.59143444779136\n", + "After adstock: 332.8136566700136\n", + "After hill transform: 8.113724739351679e-09\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 1,513.00\n", + "Adstocked value: 1,513.33\n", + "Saturated value: 0.0609\n", + "Final response: 8700.2638\n", + "Raw spend: 1512.995460449235\n", + "After adstock: 1513.3287937825683\n", + "After hill transform: 0.06088035054331902\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 331.60\n", + "Adstocked value: 331.94\n", + "Saturated value: 0.0000\n", + "Final response: 0.9919\n", + "Raw spend: 331.60175540671503\n", + "After adstock: 331.93508874004834\n", + "After hill transform: 1.4765697562390317e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 331.62\n", + "Adstocked value: 331.79\n", + "Saturated value: 0.0001\n", + "Final response: 2.4621\n", + "Raw spend: 331.6171195728289\n", + "After adstock: 331.79359016106423\n", + "After hill transform: 8.798708321284423e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 331.59\n", + "Adstocked value: 332.81\n", + "Saturated value: 0.0000\n", + "Final response: 0.0044\n", + "Raw spend: 331.59143444779136\n", + "After adstock: 332.8136566700136\n", + "After hill transform: 8.113724739351679e-09\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 1,513.00\n", + "Adstocked value: 1,513.33\n", + "Saturated value: 0.0609\n", + "Final response: 8700.2638\n", + "Raw spend: 1512.9954604343338\n", + "After adstock: 1513.328793767667\n", + "After hill transform: 0.06088035054298886\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 331.60\n", + "Adstocked value: 331.94\n", + "Saturated value: 0.0000\n", + "Final response: 0.9919\n", + "Raw spend: 331.6017554216162\n", + "After adstock: 331.9350887549495\n", + "After hill transform: 1.4765697564135307e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 331.62\n", + "Adstocked value: 331.79\n", + "Saturated value: 0.0001\n", + "Final response: 2.4621\n", + "Raw spend: 331.6171195728289\n", + "After adstock: 331.79359016106423\n", + "After hill transform: 8.798708321284423e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 331.59\n", + "Adstocked value: 332.81\n", + "Saturated value: 0.0000\n", + "Final response: 0.0044\n", + "Raw spend: 331.59143444779136\n", + "After adstock: 332.8136566700136\n", + "After hill transform: 8.113724739351679e-09\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 1,513.00\n", + "Adstocked value: 1,513.33\n", + "Saturated value: 0.0609\n", + "Final response: 8700.2638\n", + "Raw spend: 1512.9954604343338\n", + "After adstock: 1513.328793767667\n", + "After hill transform: 0.06088035054298886\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 331.60\n", + "Adstocked value: 331.94\n", + "Saturated value: 0.0000\n", + "Final response: 0.9919\n", + "Raw spend: 331.60175540671503\n", + "After adstock: 331.93508874004834\n", + "After hill transform: 1.4765697562390317e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 331.62\n", + "Adstocked value: 331.79\n", + "Saturated value: 0.0001\n", + "Final response: 2.4621\n", + "Raw spend: 331.6171195877301\n", + "After adstock: 331.7935901759654\n", + "After hill transform: 8.798708322381033e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 331.59\n", + "Adstocked value: 332.81\n", + "Saturated value: 0.0000\n", + "Final response: 0.0044\n", + "Raw spend: 331.59143444779136\n", + "After adstock: 332.8136566700136\n", + "After hill transform: 8.113724739351679e-09\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 1,513.00\n", + "Adstocked value: 1,513.33\n", + "Saturated value: 0.0609\n", + "Final response: 8700.2638\n", + "Raw spend: 1512.9954604343338\n", + "After adstock: 1513.328793767667\n", + "After hill transform: 0.06088035054298886\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 331.60\n", + "Adstocked value: 331.94\n", + "Saturated value: 0.0000\n", + "Final response: 0.9919\n", + "Raw spend: 331.60175540671503\n", + "After adstock: 331.93508874004834\n", + "After hill transform: 1.4765697562390317e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 331.62\n", + "Adstocked value: 331.79\n", + "Saturated value: 0.0001\n", + "Final response: 2.4621\n", + "Raw spend: 331.6171195728289\n", + "After adstock: 331.79359016106423\n", + "After hill transform: 8.798708321284423e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 331.59\n", + "Adstocked value: 332.81\n", + "Saturated value: 0.0000\n", + "Final response: 0.0044\n", + "Raw spend: 331.5914344626925\n", + "After adstock: 332.81365668491475\n", + "After hill transform: 8.113724740440283e-09\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 1,513.00\n", + "Adstocked value: 1,513.33\n", + "Saturated value: 0.0609\n", + "Final response: 8700.2638\n", + "Raw spend: 1512.9954604343338\n", + "After adstock: 1513.328793767667\n", + "After hill transform: 0.06088035054298886\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 331.60\n", + "Adstocked value: 331.94\n", + "Saturated value: 0.0000\n", + "Final response: 0.9919\n", + "Raw spend: 331.60175540671503\n", + "After adstock: 331.93508874004834\n", + "After hill transform: 1.4765697562390317e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 331.62\n", + "Adstocked value: 331.79\n", + "Saturated value: 0.0001\n", + "Final response: 2.4621\n", + "Raw spend: 331.6171195728289\n", + "After adstock: 331.79359016106423\n", + "After hill transform: 8.798708321284423e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 331.59\n", + "Adstocked value: 332.81\n", + "Saturated value: 0.0000\n", + "Final response: 0.0044\n", + "Raw spend: 331.59143444779136\n", + "After adstock: 332.8136566700136\n", + "After hill transform: 8.113724739351679e-09\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 1,513.00\n", + "Adstocked value: 1,513.33\n", + "Saturated value: 0.0609\n", + "Final response: 8700.2638\n", + "Raw spend: 1512.995460449235\n", + "After adstock: 1513.3287937825683\n", + "After hill transform: 0.06088035054331902\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 331.60\n", + "Adstocked value: 331.94\n", + "Saturated value: 0.0000\n", + "Final response: 0.9919\n", + "Raw spend: 331.60175540671503\n", + "After adstock: 331.93508874004834\n", + "After hill transform: 1.4765697562390317e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 331.62\n", + "Adstocked value: 331.79\n", + "Saturated value: 0.0001\n", + "Final response: 2.4621\n", + "Raw spend: 331.6171195728289\n", + "After adstock: 331.79359016106423\n", + "After hill transform: 8.798708321284423e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 331.59\n", + "Adstocked value: 332.81\n", + "Saturated value: 0.0000\n", + "Final response: 0.0044\n", + "Raw spend: 331.59143444779136\n", + "After adstock: 332.8136566700136\n", + "After hill transform: 8.113724739351679e-09\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 1,513.00\n", + "Adstocked value: 1,513.33\n", + "Saturated value: 0.0609\n", + "Final response: 8700.2638\n", + "Raw spend: 1512.9954604343338\n", + "After adstock: 1513.328793767667\n", + "After hill transform: 0.06088035054298886\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 331.60\n", + "Adstocked value: 331.94\n", + "Saturated value: 0.0000\n", + "Final response: 0.9919\n", + "Raw spend: 331.6017554216162\n", + "After adstock: 331.9350887549495\n", + "After hill transform: 1.4765697564135307e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 331.62\n", + "Adstocked value: 331.79\n", + "Saturated value: 0.0001\n", + "Final response: 2.4621\n", + "Raw spend: 331.6171195728289\n", + "After adstock: 331.79359016106423\n", + "After hill transform: 8.798708321284423e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 331.59\n", + "Adstocked value: 332.81\n", + "Saturated value: 0.0000\n", + "Final response: 0.0044\n", + "Raw spend: 331.59143444779136\n", + "After adstock: 332.8136566700136\n", + "After hill transform: 8.113724739351679e-09\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 1,513.00\n", + "Adstocked value: 1,513.33\n", + "Saturated value: 0.0609\n", + "Final response: 8700.2638\n", + "Raw spend: 1512.9954604343338\n", + "After adstock: 1513.328793767667\n", + "After hill transform: 0.06088035054298886\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 331.60\n", + "Adstocked value: 331.94\n", + "Saturated value: 0.0000\n", + "Final response: 0.9919\n", + "Raw spend: 331.60175540671503\n", + "After adstock: 331.93508874004834\n", + "After hill transform: 1.4765697562390317e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 331.62\n", + "Adstocked value: 331.79\n", + "Saturated value: 0.0001\n", + "Final response: 2.4621\n", + "Raw spend: 331.6171195877301\n", + "After adstock: 331.7935901759654\n", + "After hill transform: 8.798708322381033e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 744.23\n", + "Adstocked value: 745.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.0491\n", + "Raw spend: 744.2317816578029\n", + "After adstock: 745.4540038800251\n", + "After hill transform: 9.092718719712283e-08\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 3,317.10\n", + "Adstocked value: 3,317.43\n", + "Saturated value: 0.0932\n", + "Final response: 13312.4072\n", + "Raw spend: 3317.097051967709\n", + "After adstock: 3317.4303853010424\n", + "After hill transform: 0.09315395858514061\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 744.28\n", + "Adstocked value: 744.61\n", + "Saturated value: 0.0001\n", + "Final response: 8.3200\n", + "Raw spend: 744.281059643847\n", + "After adstock: 744.6143929771804\n", + "After hill transform: 0.0001238551149682431\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 744.36\n", + "Adstocked value: 744.53\n", + "Saturated value: 0.0008\n", + "Final response: 23.1835\n", + "Raw spend: 744.3573887972642\n", + "After adstock: 744.5338593854995\n", + "After hill transform: 0.0008285049188142699\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 744.23\n", + "Adstocked value: 745.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.0491\n", + "Raw spend: 744.2317816578029\n", + "After adstock: 745.4540038800251\n", + "After hill transform: 9.092718719712283e-08\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 3,317.10\n", + "Adstocked value: 3,317.43\n", + "Saturated value: 0.0932\n", + "Final response: 13312.4072\n", + "Raw spend: 3317.097051967709\n", + "After adstock: 3317.4303853010424\n", + "After hill transform: 0.09315395858514061\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 744.28\n", + "Adstocked value: 744.61\n", + "Saturated value: 0.0001\n", + "Final response: 8.3200\n", + "Raw spend: 744.281059643847\n", + "After adstock: 744.6143929771804\n", + "After hill transform: 0.0001238551149682431\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 744.36\n", + "Adstocked value: 744.53\n", + "Saturated value: 0.0008\n", + "Final response: 23.1835\n", + "Raw spend: 744.3573887972642\n", + "After adstock: 744.5338593854995\n", + "After hill transform: 0.0008285049188142699\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 744.23\n", + "Adstocked value: 745.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.0491\n", + "Raw spend: 744.2317816727041\n", + "After adstock: 745.4540038949262\n", + "After hill transform: 9.092718720256939e-08\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 3,317.10\n", + "Adstocked value: 3,317.43\n", + "Saturated value: 0.0932\n", + "Final response: 13312.4072\n", + "Raw spend: 3317.097051967709\n", + "After adstock: 3317.4303853010424\n", + "After hill transform: 0.09315395858514061\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 744.28\n", + "Adstocked value: 744.61\n", + "Saturated value: 0.0001\n", + "Final response: 8.3200\n", + "Raw spend: 744.281059643847\n", + "After adstock: 744.6143929771804\n", + "After hill transform: 0.0001238551149682431\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 744.36\n", + "Adstocked value: 744.53\n", + "Saturated value: 0.0008\n", + "Final response: 23.1835\n", + "Raw spend: 744.3573887972642\n", + "After adstock: 744.5338593854995\n", + "After hill transform: 0.0008285049188142699\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 744.23\n", + "Adstocked value: 745.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.0491\n", + "Raw spend: 744.2317816578029\n", + "After adstock: 745.4540038800251\n", + "After hill transform: 9.092718719712283e-08\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 3,317.10\n", + "Adstocked value: 3,317.43\n", + "Saturated value: 0.0932\n", + "Final response: 13312.4072\n", + "Raw spend: 3317.09705198261\n", + "After adstock: 3317.4303853159436\n", + "After hill transform: 0.09315395858536314\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 744.28\n", + "Adstocked value: 744.61\n", + "Saturated value: 0.0001\n", + "Final response: 8.3200\n", + "Raw spend: 744.281059643847\n", + "After adstock: 744.6143929771804\n", + "After hill transform: 0.0001238551149682431\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 744.36\n", + "Adstocked value: 744.53\n", + "Saturated value: 0.0008\n", + "Final response: 23.1835\n", + "Raw spend: 744.3573887972642\n", + "After adstock: 744.5338593854995\n", + "After hill transform: 0.0008285049188142699\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 744.23\n", + "Adstocked value: 745.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.0491\n", + "Raw spend: 744.2317816578029\n", + "After adstock: 745.4540038800251\n", + "After hill transform: 9.092718719712283e-08\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 3,317.10\n", + "Adstocked value: 3,317.43\n", + "Saturated value: 0.0932\n", + "Final response: 13312.4072\n", + "Raw spend: 3317.097051967709\n", + "After adstock: 3317.4303853010424\n", + "After hill transform: 0.09315395858514061\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 744.28\n", + "Adstocked value: 744.61\n", + "Saturated value: 0.0001\n", + "Final response: 8.3200\n", + "Raw spend: 744.2810596587482\n", + "After adstock: 744.6143929920815\n", + "After hill transform: 0.00012385511497476725\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 744.36\n", + "Adstocked value: 744.53\n", + "Saturated value: 0.0008\n", + "Final response: 23.1835\n", + "Raw spend: 744.3573887972642\n", + "After adstock: 744.5338593854995\n", + "After hill transform: 0.0008285049188142699\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 744.23\n", + "Adstocked value: 745.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.0491\n", + "Raw spend: 744.2317816578029\n", + "After adstock: 745.4540038800251\n", + "After hill transform: 9.092718719712283e-08\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 3,317.10\n", + "Adstocked value: 3,317.43\n", + "Saturated value: 0.0932\n", + "Final response: 13312.4072\n", + "Raw spend: 3317.097051967709\n", + "After adstock: 3317.4303853010424\n", + "After hill transform: 0.09315395858514061\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 744.28\n", + "Adstocked value: 744.61\n", + "Saturated value: 0.0001\n", + "Final response: 8.3200\n", + "Raw spend: 744.281059643847\n", + "After adstock: 744.6143929771804\n", + "After hill transform: 0.0001238551149682431\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 744.36\n", + "Adstocked value: 744.53\n", + "Saturated value: 0.0008\n", + "Final response: 23.1835\n", + "Raw spend: 744.3573888121654\n", + "After adstock: 744.5338594004006\n", + "After hill transform: 0.0008285049188602519\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 744.23\n", + "Adstocked value: 745.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.0491\n", + "Raw spend: 744.2317816578029\n", + "After adstock: 745.4540038800251\n", + "After hill transform: 9.092718719712283e-08\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 3,317.10\n", + "Adstocked value: 3,317.43\n", + "Saturated value: 0.0932\n", + "Final response: 13312.4072\n", + "Raw spend: 3317.097051967709\n", + "After adstock: 3317.4303853010424\n", + "After hill transform: 0.09315395858514061\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 744.28\n", + "Adstocked value: 744.61\n", + "Saturated value: 0.0001\n", + "Final response: 8.3200\n", + "Raw spend: 744.281059643847\n", + "After adstock: 744.6143929771804\n", + "After hill transform: 0.0001238551149682431\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 744.36\n", + "Adstocked value: 744.53\n", + "Saturated value: 0.0008\n", + "Final response: 23.1835\n", + "Raw spend: 744.3573887972642\n", + "After adstock: 744.5338593854995\n", + "After hill transform: 0.0008285049188142699\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 744.23\n", + "Adstocked value: 745.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.0491\n", + "Raw spend: 744.2317816727041\n", + "After adstock: 745.4540038949262\n", + "After hill transform: 9.092718720256939e-08\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 3,317.10\n", + "Adstocked value: 3,317.43\n", + "Saturated value: 0.0932\n", + "Final response: 13312.4072\n", + "Raw spend: 3317.097051967709\n", + "After adstock: 3317.4303853010424\n", + "After hill transform: 0.09315395858514061\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 744.28\n", + "Adstocked value: 744.61\n", + "Saturated value: 0.0001\n", + "Final response: 8.3200\n", + "Raw spend: 744.281059643847\n", + "After adstock: 744.6143929771804\n", + "After hill transform: 0.0001238551149682431\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 744.36\n", + "Adstocked value: 744.53\n", + "Saturated value: 0.0008\n", + "Final response: 23.1835\n", + "Raw spend: 744.3573887972642\n", + "After adstock: 744.5338593854995\n", + "After hill transform: 0.0008285049188142699\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 744.23\n", + "Adstocked value: 745.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.0491\n", + "Raw spend: 744.2317816578029\n", + "After adstock: 745.4540038800251\n", + "After hill transform: 9.092718719712283e-08\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 3,317.10\n", + "Adstocked value: 3,317.43\n", + "Saturated value: 0.0932\n", + "Final response: 13312.4072\n", + "Raw spend: 3317.09705198261\n", + "After adstock: 3317.4303853159436\n", + "After hill transform: 0.09315395858536314\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 744.28\n", + "Adstocked value: 744.61\n", + "Saturated value: 0.0001\n", + "Final response: 8.3200\n", + "Raw spend: 744.281059643847\n", + "After adstock: 744.6143929771804\n", + "After hill transform: 0.0001238551149682431\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 744.36\n", + "Adstocked value: 744.53\n", + "Saturated value: 0.0008\n", + "Final response: 23.1835\n", + "Raw spend: 744.3573887972642\n", + "After adstock: 744.5338593854995\n", + "After hill transform: 0.0008285049188142699\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 744.23\n", + "Adstocked value: 745.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.0491\n", + "Raw spend: 744.2317816578029\n", + "After adstock: 745.4540038800251\n", + "After hill transform: 9.092718719712283e-08\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 3,317.10\n", + "Adstocked value: 3,317.43\n", + "Saturated value: 0.0932\n", + "Final response: 13312.4072\n", + "Raw spend: 3317.097051967709\n", + "After adstock: 3317.4303853010424\n", + "After hill transform: 0.09315395858514061\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 744.28\n", + "Adstocked value: 744.61\n", + "Saturated value: 0.0001\n", + "Final response: 8.3200\n", + "Raw spend: 744.2810596587482\n", + "After adstock: 744.6143929920815\n", + "After hill transform: 0.00012385511497476725\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 744.36\n", + "Adstocked value: 744.53\n", + "Saturated value: 0.0008\n", + "Final response: 23.1835\n", + "Raw spend: 744.3573887972642\n", + "After adstock: 744.5338593854995\n", + "After hill transform: 0.0008285049188142699\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 744.23\n", + "Adstocked value: 745.45\n", + "Saturated value: 0.0000\n", + "Final response: 0.0491\n", + "Raw spend: 744.2317816578029\n", + "After adstock: 745.4540038800251\n", + "After hill transform: 9.092718719712283e-08\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 3,317.10\n", + "Adstocked value: 3,317.43\n", + "Saturated value: 0.0932\n", + "Final response: 13312.4072\n", + "Raw spend: 3317.097051967709\n", + "After adstock: 3317.4303853010424\n", + "After hill transform: 0.09315395858514061\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 744.28\n", + "Adstocked value: 744.61\n", + "Saturated value: 0.0001\n", + "Final response: 8.3200\n", + "Raw spend: 744.281059643847\n", + "After adstock: 744.6143929771804\n", + "After hill transform: 0.0001238551149682431\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 744.36\n", + "Adstocked value: 744.53\n", + "Saturated value: 0.0008\n", + "Final response: 23.1835\n", + "Raw spend: 744.3573888121654\n", + "After adstock: 744.5338594004006\n", + "After hill transform: 0.0008285049188602519\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,625.06\n", + "Adstocked value: 1,626.28\n", + "Saturated value: 0.0000\n", + "Final response: 0.5086\n", + "Raw spend: 1625.0609727988808\n", + "After adstock: 1626.283195021103\n", + "After hill transform: 9.416130783084268e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 7,168.16\n", + "Adstocked value: 7,168.50\n", + "Saturated value: 0.1390\n", + "Final response: 19860.4782\n", + "Raw spend: 7168.161784579397\n", + "After adstock: 7168.49511791273\n", + "After hill transform: 0.13897427699695847\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,625.27\n", + "Adstocked value: 1,625.60\n", + "Saturated value: 0.0010\n", + "Final response: 64.9253\n", + "Raw spend: 1625.268566656167\n", + "After adstock: 1625.6018999895002\n", + "After hill transform: 0.000966502172508701\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 1,625.63\n", + "Adstocked value: 1,625.80\n", + "Saturated value: 0.0072\n", + "Final response: 201.2620\n", + "Raw spend: 1625.6262445376597\n", + "After adstock: 1625.802715125895\n", + "After hill transform: 0.007192452255207805\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,625.06\n", + "Adstocked value: 1,626.28\n", + "Saturated value: 0.0000\n", + "Final response: 0.5086\n", + "Raw spend: 1625.0609727988808\n", + "After adstock: 1626.283195021103\n", + "After hill transform: 9.416130783084268e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 7,168.16\n", + "Adstocked value: 7,168.50\n", + "Saturated value: 0.1390\n", + "Final response: 19860.4782\n", + "Raw spend: 7168.161784579397\n", + "After adstock: 7168.49511791273\n", + "After hill transform: 0.13897427699695847\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,625.27\n", + "Adstocked value: 1,625.60\n", + "Saturated value: 0.0010\n", + "Final response: 64.9253\n", + "Raw spend: 1625.268566656167\n", + "After adstock: 1625.6018999895002\n", + "After hill transform: 0.000966502172508701\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 1,625.63\n", + "Adstocked value: 1,625.80\n", + "Saturated value: 0.0072\n", + "Final response: 201.2620\n", + "Raw spend: 1625.6262445376597\n", + "After adstock: 1625.802715125895\n", + "After hill transform: 0.007192452255207805\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,625.06\n", + "Adstocked value: 1,626.28\n", + "Saturated value: 0.0000\n", + "Final response: 0.5086\n", + "Raw spend: 1625.060972813782\n", + "After adstock: 1626.2831950360041\n", + "After hill transform: 9.416130783342808e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 7,168.16\n", + "Adstocked value: 7,168.50\n", + "Saturated value: 0.1390\n", + "Final response: 19860.4782\n", + "Raw spend: 7168.161784579397\n", + "After adstock: 7168.49511791273\n", + "After hill transform: 0.13897427699695847\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,625.27\n", + "Adstocked value: 1,625.60\n", + "Saturated value: 0.0010\n", + "Final response: 64.9253\n", + "Raw spend: 1625.268566656167\n", + "After adstock: 1625.6018999895002\n", + "After hill transform: 0.000966502172508701\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 1,625.63\n", + "Adstocked value: 1,625.80\n", + "Saturated value: 0.0072\n", + "Final response: 201.2620\n", + "Raw spend: 1625.6262445376597\n", + "After adstock: 1625.802715125895\n", + "After hill transform: 0.007192452255207805\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,625.06\n", + "Adstocked value: 1,626.28\n", + "Saturated value: 0.0000\n", + "Final response: 0.5086\n", + "Raw spend: 1625.0609727988808\n", + "After adstock: 1626.283195021103\n", + "After hill transform: 9.416130783084268e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 7,168.16\n", + "Adstocked value: 7,168.50\n", + "Saturated value: 0.1390\n", + "Final response: 19860.4782\n", + "Raw spend: 7168.161784594298\n", + "After adstock: 7168.495117927631\n", + "After hill transform: 0.13897427699710432\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,625.27\n", + "Adstocked value: 1,625.60\n", + "Saturated value: 0.0010\n", + "Final response: 64.9253\n", + "Raw spend: 1625.268566656167\n", + "After adstock: 1625.6018999895002\n", + "After hill transform: 0.000966502172508701\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 1,625.63\n", + "Adstocked value: 1,625.80\n", + "Saturated value: 0.0072\n", + "Final response: 201.2620\n", + "Raw spend: 1625.6262445376597\n", + "After adstock: 1625.802715125895\n", + "After hill transform: 0.007192452255207805\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,625.06\n", + "Adstocked value: 1,626.28\n", + "Saturated value: 0.0000\n", + "Final response: 0.5086\n", + "Raw spend: 1625.0609727988808\n", + "After adstock: 1626.283195021103\n", + "After hill transform: 9.416130783084268e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 7,168.16\n", + "Adstocked value: 7,168.50\n", + "Saturated value: 0.1390\n", + "Final response: 19860.4782\n", + "Raw spend: 7168.161784579397\n", + "After adstock: 7168.49511791273\n", + "After hill transform: 0.13897427699695847\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,625.27\n", + "Adstocked value: 1,625.60\n", + "Saturated value: 0.0010\n", + "Final response: 64.9253\n", + "Raw spend: 1625.2685666710681\n", + "After adstock: 1625.6019000044014\n", + "After hill transform: 0.0009665021725320015\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 1,625.63\n", + "Adstocked value: 1,625.80\n", + "Saturated value: 0.0072\n", + "Final response: 201.2620\n", + "Raw spend: 1625.6262445376597\n", + "After adstock: 1625.802715125895\n", + "After hill transform: 0.007192452255207805\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,625.06\n", + "Adstocked value: 1,626.28\n", + "Saturated value: 0.0000\n", + "Final response: 0.5086\n", + "Raw spend: 1625.0609727988808\n", + "After adstock: 1626.283195021103\n", + "After hill transform: 9.416130783084268e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 7,168.16\n", + "Adstocked value: 7,168.50\n", + "Saturated value: 0.1390\n", + "Final response: 19860.4782\n", + "Raw spend: 7168.161784579397\n", + "After adstock: 7168.49511791273\n", + "After hill transform: 0.13897427699695847\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,625.27\n", + "Adstocked value: 1,625.60\n", + "Saturated value: 0.0010\n", + "Final response: 64.9253\n", + "Raw spend: 1625.268566656167\n", + "After adstock: 1625.6018999895002\n", + "After hill transform: 0.000966502172508701\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 1,625.63\n", + "Adstocked value: 1,625.80\n", + "Saturated value: 0.0072\n", + "Final response: 201.2620\n", + "Raw spend: 1625.6262445525608\n", + "After adstock: 1625.8027151407962\n", + "After hill transform: 0.007192452255389447\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,625.06\n", + "Adstocked value: 1,626.28\n", + "Saturated value: 0.0000\n", + "Final response: 0.5086\n", + "Raw spend: 1625.0609727988808\n", + "After adstock: 1626.283195021103\n", + "After hill transform: 9.416130783084268e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 7,168.16\n", + "Adstocked value: 7,168.50\n", + "Saturated value: 0.1390\n", + "Final response: 19860.4782\n", + "Raw spend: 7168.161784579397\n", + "After adstock: 7168.49511791273\n", + "After hill transform: 0.13897427699695847\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,625.27\n", + "Adstocked value: 1,625.60\n", + "Saturated value: 0.0010\n", + "Final response: 64.9253\n", + "Raw spend: 1625.268566656167\n", + "After adstock: 1625.6018999895002\n", + "After hill transform: 0.000966502172508701\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 1,625.63\n", + "Adstocked value: 1,625.80\n", + "Saturated value: 0.0072\n", + "Final response: 201.2620\n", + "Raw spend: 1625.6262445376597\n", + "After adstock: 1625.802715125895\n", + "After hill transform: 0.007192452255207805\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,625.06\n", + "Adstocked value: 1,626.28\n", + "Saturated value: 0.0000\n", + "Final response: 0.5086\n", + "Raw spend: 1625.060972813782\n", + "After adstock: 1626.2831950360041\n", + "After hill transform: 9.416130783342808e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 7,168.16\n", + "Adstocked value: 7,168.50\n", + "Saturated value: 0.1390\n", + "Final response: 19860.4782\n", + "Raw spend: 7168.161784579397\n", + "After adstock: 7168.49511791273\n", + "After hill transform: 0.13897427699695847\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,625.27\n", + "Adstocked value: 1,625.60\n", + "Saturated value: 0.0010\n", + "Final response: 64.9253\n", + "Raw spend: 1625.268566656167\n", + "After adstock: 1625.6018999895002\n", + "After hill transform: 0.000966502172508701\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 1,625.63\n", + "Adstocked value: 1,625.80\n", + "Saturated value: 0.0072\n", + "Final response: 201.2620\n", + "Raw spend: 1625.6262445376597\n", + "After adstock: 1625.802715125895\n", + "After hill transform: 0.007192452255207805\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,625.06\n", + "Adstocked value: 1,626.28\n", + "Saturated value: 0.0000\n", + "Final response: 0.5086\n", + "Raw spend: 1625.0609727988808\n", + "After adstock: 1626.283195021103\n", + "After hill transform: 9.416130783084268e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 7,168.16\n", + "Adstocked value: 7,168.50\n", + "Saturated value: 0.1390\n", + "Final response: 19860.4782\n", + "Raw spend: 7168.161784594298\n", + "After adstock: 7168.495117927631\n", + "After hill transform: 0.13897427699710432\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,625.27\n", + "Adstocked value: 1,625.60\n", + "Saturated value: 0.0010\n", + "Final response: 64.9253\n", + "Raw spend: 1625.268566656167\n", + "After adstock: 1625.6018999895002\n", + "After hill transform: 0.000966502172508701\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 1,625.63\n", + "Adstocked value: 1,625.80\n", + "Saturated value: 0.0072\n", + "Final response: 201.2620\n", + "Raw spend: 1625.6262445376597\n", + "After adstock: 1625.802715125895\n", + "After hill transform: 0.007192452255207805\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,625.06\n", + "Adstocked value: 1,626.28\n", + "Saturated value: 0.0000\n", + "Final response: 0.5086\n", + "Raw spend: 1625.0609727988808\n", + "After adstock: 1626.283195021103\n", + "After hill transform: 9.416130783084268e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 7,168.16\n", + "Adstocked value: 7,168.50\n", + "Saturated value: 0.1390\n", + "Final response: 19860.4782\n", + "Raw spend: 7168.161784579397\n", + "After adstock: 7168.49511791273\n", + "After hill transform: 0.13897427699695847\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,625.27\n", + "Adstocked value: 1,625.60\n", + "Saturated value: 0.0010\n", + "Final response: 64.9253\n", + "Raw spend: 1625.2685666710681\n", + "After adstock: 1625.6019000044014\n", + "After hill transform: 0.0009665021725320015\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 1,625.63\n", + "Adstocked value: 1,625.80\n", + "Saturated value: 0.0072\n", + "Final response: 201.2620\n", + "Raw spend: 1625.6262445376597\n", + "After adstock: 1625.802715125895\n", + "After hill transform: 0.007192452255207805\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 1,625.06\n", + "Adstocked value: 1,626.28\n", + "Saturated value: 0.0000\n", + "Final response: 0.5086\n", + "Raw spend: 1625.0609727988808\n", + "After adstock: 1626.283195021103\n", + "After hill transform: 9.416130783084268e-07\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 7,168.16\n", + "Adstocked value: 7,168.50\n", + "Saturated value: 0.1390\n", + "Final response: 19860.4782\n", + "Raw spend: 7168.161784579397\n", + "After adstock: 7168.49511791273\n", + "After hill transform: 0.13897427699695847\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 1,625.27\n", + "Adstocked value: 1,625.60\n", + "Saturated value: 0.0010\n", + "Final response: 64.9253\n", + "Raw spend: 1625.268566656167\n", + "After adstock: 1625.6018999895002\n", + "After hill transform: 0.000966502172508701\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 1,625.63\n", + "Adstocked value: 1,625.80\n", + "Saturated value: 0.0072\n", + "Final response: 201.2620\n", + "Raw spend: 1625.6262445525608\n", + "After adstock: 1625.8027151407962\n", + "After hill transform: 0.007192452255389447\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 3,630.57\n", + "Adstocked value: 3,631.80\n", + "Saturated value: 0.0000\n", + "Final response: 5.6489\n", + "Raw spend: 3630.573715911115\n", + "After adstock: 3631.795938133337\n", + "After hill transform: 1.0458343635634747e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 15,936.43\n", + "Adstocked value: 15,936.77\n", + "Saturated value: 0.2050\n", + "Final response: 29297.2753\n", + "Raw spend: 15936.432070414534\n", + "After adstock: 15936.765403747868\n", + "After hill transform: 0.20500854082653402\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,631.42\n", + "Adstocked value: 3,631.75\n", + "Saturated value: 0.0080\n", + "Final response: 535.0465\n", + "Raw spend: 3631.4166622040043\n", + "After adstock: 3631.749995537338\n", + "After hill transform: 0.0079649012999565\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,633.06\n", + "Adstocked value: 3,633.23\n", + "Saturated value: 0.0632\n", + "Final response: 1769.1333\n", + "Raw spend: 3633.0582003621303\n", + "After adstock: 3633.2346709503654\n", + "After hill transform: 0.0632230931428142\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 3,630.57\n", + "Adstocked value: 3,631.80\n", + "Saturated value: 0.0000\n", + "Final response: 5.6489\n", + "Raw spend: 3630.573715911115\n", + "After adstock: 3631.795938133337\n", + "After hill transform: 1.0458343635634747e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 15,936.43\n", + "Adstocked value: 15,936.77\n", + "Saturated value: 0.2050\n", + "Final response: 29297.2753\n", + "Raw spend: 15936.432070414534\n", + "After adstock: 15936.765403747868\n", + "After hill transform: 0.20500854082653402\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,631.42\n", + "Adstocked value: 3,631.75\n", + "Saturated value: 0.0080\n", + "Final response: 535.0465\n", + "Raw spend: 3631.4166622040043\n", + "After adstock: 3631.749995537338\n", + "After hill transform: 0.0079649012999565\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,633.06\n", + "Adstocked value: 3,633.23\n", + "Saturated value: 0.0632\n", + "Final response: 1769.1333\n", + "Raw spend: 3633.0582003621303\n", + "After adstock: 3633.2346709503654\n", + "After hill transform: 0.0632230931428142\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 3,630.57\n", + "Adstocked value: 3,631.80\n", + "Saturated value: 0.0000\n", + "Final response: 5.6489\n", + "Raw spend: 3630.573715926016\n", + "After adstock: 3631.7959381482383\n", + "After hill transform: 1.0458343635763332e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 15,936.43\n", + "Adstocked value: 15,936.77\n", + "Saturated value: 0.2050\n", + "Final response: 29297.2753\n", + "Raw spend: 15936.432070414534\n", + "After adstock: 15936.765403747868\n", + "After hill transform: 0.20500854082653402\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,631.42\n", + "Adstocked value: 3,631.75\n", + "Saturated value: 0.0080\n", + "Final response: 535.0465\n", + "Raw spend: 3631.4166622040043\n", + "After adstock: 3631.749995537338\n", + "After hill transform: 0.0079649012999565\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,633.06\n", + "Adstocked value: 3,633.23\n", + "Saturated value: 0.0632\n", + "Final response: 1769.1333\n", + "Raw spend: 3633.0582003621303\n", + "After adstock: 3633.2346709503654\n", + "After hill transform: 0.0632230931428142\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 3,630.57\n", + "Adstocked value: 3,631.80\n", + "Saturated value: 0.0000\n", + "Final response: 5.6489\n", + "Raw spend: 3630.573715911115\n", + "After adstock: 3631.795938133337\n", + "After hill transform: 1.0458343635634747e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 15,936.43\n", + "Adstocked value: 15,936.77\n", + "Saturated value: 0.2050\n", + "Final response: 29297.2753\n", + "Raw spend: 15936.432070429435\n", + "After adstock: 15936.765403762769\n", + "After hill transform: 0.2050085408266234\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,631.42\n", + "Adstocked value: 3,631.75\n", + "Saturated value: 0.0080\n", + "Final response: 535.0465\n", + "Raw spend: 3631.4166622040043\n", + "After adstock: 3631.749995537338\n", + "After hill transform: 0.0079649012999565\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,633.06\n", + "Adstocked value: 3,633.23\n", + "Saturated value: 0.0632\n", + "Final response: 1769.1333\n", + "Raw spend: 3633.0582003621303\n", + "After adstock: 3633.2346709503654\n", + "After hill transform: 0.0632230931428142\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 3,630.57\n", + "Adstocked value: 3,631.80\n", + "Saturated value: 0.0000\n", + "Final response: 5.6489\n", + "Raw spend: 3630.573715911115\n", + "After adstock: 3631.795938133337\n", + "After hill transform: 1.0458343635634747e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 15,936.43\n", + "Adstocked value: 15,936.77\n", + "Saturated value: 0.2050\n", + "Final response: 29297.2753\n", + "Raw spend: 15936.432070414534\n", + "After adstock: 15936.765403747868\n", + "After hill transform: 0.20500854082653402\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,631.42\n", + "Adstocked value: 3,631.75\n", + "Saturated value: 0.0080\n", + "Final response: 535.0465\n", + "Raw spend: 3631.4166622189055\n", + "After adstock: 3631.749995552239\n", + "After hill transform: 0.007964901300041849\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,633.06\n", + "Adstocked value: 3,633.23\n", + "Saturated value: 0.0632\n", + "Final response: 1769.1333\n", + "Raw spend: 3633.0582003621303\n", + "After adstock: 3633.2346709503654\n", + "After hill transform: 0.0632230931428142\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 3,630.57\n", + "Adstocked value: 3,631.80\n", + "Saturated value: 0.0000\n", + "Final response: 5.6489\n", + "Raw spend: 3630.573715911115\n", + "After adstock: 3631.795938133337\n", + "After hill transform: 1.0458343635634747e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 15,936.43\n", + "Adstocked value: 15,936.77\n", + "Saturated value: 0.2050\n", + "Final response: 29297.2753\n", + "Raw spend: 15936.432070414534\n", + "After adstock: 15936.765403747868\n", + "After hill transform: 0.20500854082653402\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,631.42\n", + "Adstocked value: 3,631.75\n", + "Saturated value: 0.0080\n", + "Final response: 535.0465\n", + "Raw spend: 3631.4166622040043\n", + "After adstock: 3631.749995537338\n", + "After hill transform: 0.0079649012999565\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,633.06\n", + "Adstocked value: 3,633.23\n", + "Saturated value: 0.0632\n", + "Final response: 1769.1333\n", + "Raw spend: 3633.0582003770314\n", + "After adstock: 3633.2346709652666\n", + "After hill transform: 0.06322309314348835\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 3,630.57\n", + "Adstocked value: 3,631.80\n", + "Saturated value: 0.0000\n", + "Final response: 5.6489\n", + "Raw spend: 3630.573715911115\n", + "After adstock: 3631.795938133337\n", + "After hill transform: 1.0458343635634747e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 15,936.43\n", + "Adstocked value: 15,936.77\n", + "Saturated value: 0.2050\n", + "Final response: 29297.2753\n", + "Raw spend: 15936.432070414534\n", + "After adstock: 15936.765403747868\n", + "After hill transform: 0.20500854082653402\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,631.42\n", + "Adstocked value: 3,631.75\n", + "Saturated value: 0.0080\n", + "Final response: 535.0465\n", + "Raw spend: 3631.4166622040043\n", + "After adstock: 3631.749995537338\n", + "After hill transform: 0.0079649012999565\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,633.06\n", + "Adstocked value: 3,633.23\n", + "Saturated value: 0.0632\n", + "Final response: 1769.1333\n", + "Raw spend: 3633.0582003621303\n", + "After adstock: 3633.2346709503654\n", + "After hill transform: 0.0632230931428142\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 3,630.57\n", + "Adstocked value: 3,631.80\n", + "Saturated value: 0.0000\n", + "Final response: 5.6489\n", + "Raw spend: 3630.573715926016\n", + "After adstock: 3631.7959381482383\n", + "After hill transform: 1.0458343635763332e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 15,936.43\n", + "Adstocked value: 15,936.77\n", + "Saturated value: 0.2050\n", + "Final response: 29297.2753\n", + "Raw spend: 15936.432070414534\n", + "After adstock: 15936.765403747868\n", + "After hill transform: 0.20500854082653402\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,631.42\n", + "Adstocked value: 3,631.75\n", + "Saturated value: 0.0080\n", + "Final response: 535.0465\n", + "Raw spend: 3631.4166622040043\n", + "After adstock: 3631.749995537338\n", + "After hill transform: 0.0079649012999565\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,633.06\n", + "Adstocked value: 3,633.23\n", + "Saturated value: 0.0632\n", + "Final response: 1769.1333\n", + "Raw spend: 3633.0582003621303\n", + "After adstock: 3633.2346709503654\n", + "After hill transform: 0.0632230931428142\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 3,630.57\n", + "Adstocked value: 3,631.80\n", + "Saturated value: 0.0000\n", + "Final response: 5.6489\n", + "Raw spend: 3630.573715911115\n", + "After adstock: 3631.795938133337\n", + "After hill transform: 1.0458343635634747e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 15,936.43\n", + "Adstocked value: 15,936.77\n", + "Saturated value: 0.2050\n", + "Final response: 29297.2753\n", + "Raw spend: 15936.432070429435\n", + "After adstock: 15936.765403762769\n", + "After hill transform: 0.2050085408266234\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,631.42\n", + "Adstocked value: 3,631.75\n", + "Saturated value: 0.0080\n", + "Final response: 535.0465\n", + "Raw spend: 3631.4166622040043\n", + "After adstock: 3631.749995537338\n", + "After hill transform: 0.0079649012999565\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,633.06\n", + "Adstocked value: 3,633.23\n", + "Saturated value: 0.0632\n", + "Final response: 1769.1333\n", + "Raw spend: 3633.0582003621303\n", + "After adstock: 3633.2346709503654\n", + "After hill transform: 0.0632230931428142\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 3,630.57\n", + "Adstocked value: 3,631.80\n", + "Saturated value: 0.0000\n", + "Final response: 5.6489\n", + "Raw spend: 3630.573715911115\n", + "After adstock: 3631.795938133337\n", + "After hill transform: 1.0458343635634747e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 15,936.43\n", + "Adstocked value: 15,936.77\n", + "Saturated value: 0.2050\n", + "Final response: 29297.2753\n", + "Raw spend: 15936.432070414534\n", + "After adstock: 15936.765403747868\n", + "After hill transform: 0.20500854082653402\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,631.42\n", + "Adstocked value: 3,631.75\n", + "Saturated value: 0.0080\n", + "Final response: 535.0465\n", + "Raw spend: 3631.4166622189055\n", + "After adstock: 3631.749995552239\n", + "After hill transform: 0.007964901300041849\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,633.06\n", + "Adstocked value: 3,633.23\n", + "Saturated value: 0.0632\n", + "Final response: 1769.1333\n", + "Raw spend: 3633.0582003621303\n", + "After adstock: 3633.2346709503654\n", + "After hill transform: 0.0632230931428142\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 3,630.57\n", + "Adstocked value: 3,631.80\n", + "Saturated value: 0.0000\n", + "Final response: 5.6489\n", + "Raw spend: 3630.573715911115\n", + "After adstock: 3631.795938133337\n", + "After hill transform: 1.0458343635634747e-05\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 15,936.43\n", + "Adstocked value: 15,936.77\n", + "Saturated value: 0.2050\n", + "Final response: 29297.2753\n", + "Raw spend: 15936.432070414534\n", + "After adstock: 15936.765403747868\n", + "After hill transform: 0.20500854082653402\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 3,631.42\n", + "Adstocked value: 3,631.75\n", + "Saturated value: 0.0080\n", + "Final response: 535.0465\n", + "Raw spend: 3631.4166622040043\n", + "After adstock: 3631.749995537338\n", + "After hill transform: 0.0079649012999565\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 3,633.06\n", + "Adstocked value: 3,633.23\n", + "Saturated value: 0.0632\n", + "Final response: 1769.1333\n", + "Raw spend: 3633.0582003770314\n", + "After adstock: 3633.2346709652666\n", + "After hill transform: 0.06322309314348835\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 9,668.20\n", + "Adstocked value: 9,669.42\n", + "Saturated value: 0.0002\n", + "Final response: 106.2389\n", + "Raw spend: 9668.19980914513\n", + "After adstock: 9669.422031367352\n", + "After hill transform: 0.00019668875610585388\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 42,335.99\n", + "Adstocked value: 42,336.32\n", + "Saturated value: 0.3138\n", + "Final response: 44848.4402\n", + "Raw spend: 42335.986133545695\n", + "After adstock: 42336.31946687903\n", + "After hill transform: 0.313828271740384\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,672.34\n", + "Adstocked value: 9,672.68\n", + "Saturated value: 0.0957\n", + "Final response: 6429.0307\n", + "Raw spend: 9672.341721124638\n", + "After adstock: 9672.675054457972\n", + "After hill transform: 0.09570494214501746\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 9,681.08\n", + "Adstocked value: 9,681.26\n", + "Saturated value: 0.5061\n", + "Final response: 14160.9708\n", + "Raw spend: 9681.082367712837\n", + "After adstock: 9681.258838301073\n", + "After hill transform: 0.5060672226572671\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 9,668.20\n", + "Adstocked value: 9,669.42\n", + "Saturated value: 0.0002\n", + "Final response: 106.2389\n", + "Raw spend: 9668.19980914513\n", + "After adstock: 9669.422031367352\n", + "After hill transform: 0.00019668875610585388\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 42,335.99\n", + "Adstocked value: 42,336.32\n", + "Saturated value: 0.3138\n", + "Final response: 44848.4402\n", + "Raw spend: 42335.986133545695\n", + "After adstock: 42336.31946687903\n", + "After hill transform: 0.313828271740384\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,672.34\n", + "Adstocked value: 9,672.68\n", + "Saturated value: 0.0957\n", + "Final response: 6429.0307\n", + "Raw spend: 9672.341721124638\n", + "After adstock: 9672.675054457972\n", + "After hill transform: 0.09570494214501746\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 9,681.08\n", + "Adstocked value: 9,681.26\n", + "Saturated value: 0.5061\n", + "Final response: 14160.9708\n", + "Raw spend: 9681.082367712837\n", + "After adstock: 9681.258838301073\n", + "After hill transform: 0.5060672226572671\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 9,668.20\n", + "Adstocked value: 9,669.42\n", + "Saturated value: 0.0002\n", + "Final response: 106.2389\n", + "Raw spend: 9668.19980916003\n", + "After adstock: 9669.422031382253\n", + "After hill transform: 0.000196688756106762\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 42,335.99\n", + "Adstocked value: 42,336.32\n", + "Saturated value: 0.3138\n", + "Final response: 44848.4402\n", + "Raw spend: 42335.986133545695\n", + "After adstock: 42336.31946687903\n", + "After hill transform: 0.313828271740384\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,672.34\n", + "Adstocked value: 9,672.68\n", + "Saturated value: 0.0957\n", + "Final response: 6429.0307\n", + "Raw spend: 9672.341721124638\n", + "After adstock: 9672.675054457972\n", + "After hill transform: 0.09570494214501746\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 9,681.08\n", + "Adstocked value: 9,681.26\n", + "Saturated value: 0.5061\n", + "Final response: 14160.9708\n", + "Raw spend: 9681.082367712837\n", + "After adstock: 9681.258838301073\n", + "After hill transform: 0.5060672226572671\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 9,668.20\n", + "Adstocked value: 9,669.42\n", + "Saturated value: 0.0002\n", + "Final response: 106.2389\n", + "Raw spend: 9668.19980914513\n", + "After adstock: 9669.422031367352\n", + "After hill transform: 0.00019668875610585388\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 42,335.99\n", + "Adstocked value: 42,336.32\n", + "Saturated value: 0.3138\n", + "Final response: 44848.4402\n", + "Raw spend: 42335.9861335606\n", + "After adstock: 42336.31946689393\n", + "After hill transform: 0.3138282717404285\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,672.34\n", + "Adstocked value: 9,672.68\n", + "Saturated value: 0.0957\n", + "Final response: 6429.0307\n", + "Raw spend: 9672.341721124638\n", + "After adstock: 9672.675054457972\n", + "After hill transform: 0.09570494214501746\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 9,681.08\n", + "Adstocked value: 9,681.26\n", + "Saturated value: 0.5061\n", + "Final response: 14160.9708\n", + "Raw spend: 9681.082367712837\n", + "After adstock: 9681.258838301073\n", + "After hill transform: 0.5060672226572671\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 9,668.20\n", + "Adstocked value: 9,669.42\n", + "Saturated value: 0.0002\n", + "Final response: 106.2389\n", + "Raw spend: 9668.19980914513\n", + "After adstock: 9669.422031367352\n", + "After hill transform: 0.00019668875610585388\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 42,335.99\n", + "Adstocked value: 42,336.32\n", + "Saturated value: 0.3138\n", + "Final response: 44848.4402\n", + "Raw spend: 42335.986133545695\n", + "After adstock: 42336.31946687903\n", + "After hill transform: 0.313828271740384\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,672.34\n", + "Adstocked value: 9,672.68\n", + "Saturated value: 0.0957\n", + "Final response: 6429.0307\n", + "Raw spend: 9672.341721139539\n", + "After adstock: 9672.675054472873\n", + "After hill transform: 0.09570494214536845\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 9,681.08\n", + "Adstocked value: 9,681.26\n", + "Saturated value: 0.5061\n", + "Final response: 14160.9708\n", + "Raw spend: 9681.082367712837\n", + "After adstock: 9681.258838301073\n", + "After hill transform: 0.5060672226572671\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 9,668.20\n", + "Adstocked value: 9,669.42\n", + "Saturated value: 0.0002\n", + "Final response: 106.2389\n", + "Raw spend: 9668.19980914513\n", + "After adstock: 9669.422031367352\n", + "After hill transform: 0.00019668875610585388\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 42,335.99\n", + "Adstocked value: 42,336.32\n", + "Saturated value: 0.3138\n", + "Final response: 44848.4402\n", + "Raw spend: 42335.986133545695\n", + "After adstock: 42336.31946687903\n", + "After hill transform: 0.313828271740384\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,672.34\n", + "Adstocked value: 9,672.68\n", + "Saturated value: 0.0957\n", + "Final response: 6429.0307\n", + "Raw spend: 9672.341721124638\n", + "After adstock: 9672.675054457972\n", + "After hill transform: 0.09570494214501746\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 9,681.08\n", + "Adstocked value: 9,681.26\n", + "Saturated value: 0.5061\n", + "Final response: 14160.9708\n", + "Raw spend: 9681.082367727739\n", + "After adstock: 9681.258838315975\n", + "After hill transform: 0.506067222658335\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 9,668.20\n", + "Adstocked value: 9,669.42\n", + "Saturated value: 0.0002\n", + "Final response: 106.2389\n", + "Raw spend: 9668.19980914513\n", + "After adstock: 9669.422031367352\n", + "After hill transform: 0.00019668875610585388\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 42,335.99\n", + "Adstocked value: 42,336.32\n", + "Saturated value: 0.3138\n", + "Final response: 44848.4402\n", + "Raw spend: 42335.986133545695\n", + "After adstock: 42336.31946687903\n", + "After hill transform: 0.313828271740384\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,672.34\n", + "Adstocked value: 9,672.68\n", + "Saturated value: 0.0957\n", + "Final response: 6429.0307\n", + "Raw spend: 9672.341721124638\n", + "After adstock: 9672.675054457972\n", + "After hill transform: 0.09570494214501746\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 9,681.08\n", + "Adstocked value: 9,681.26\n", + "Saturated value: 0.5061\n", + "Final response: 14160.9708\n", + "Raw spend: 9681.082367712837\n", + "After adstock: 9681.258838301073\n", + "After hill transform: 0.5060672226572671\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 9,668.20\n", + "Adstocked value: 9,669.42\n", + "Saturated value: 0.0002\n", + "Final response: 106.2389\n", + "Raw spend: 9668.19980916003\n", + "After adstock: 9669.422031382253\n", + "After hill transform: 0.000196688756106762\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 42,335.99\n", + "Adstocked value: 42,336.32\n", + "Saturated value: 0.3138\n", + "Final response: 44848.4402\n", + "Raw spend: 42335.986133545695\n", + "After adstock: 42336.31946687903\n", + "After hill transform: 0.313828271740384\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,672.34\n", + "Adstocked value: 9,672.68\n", + "Saturated value: 0.0957\n", + "Final response: 6429.0307\n", + "Raw spend: 9672.341721124638\n", + "After adstock: 9672.675054457972\n", + "After hill transform: 0.09570494214501746\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 9,681.08\n", + "Adstocked value: 9,681.26\n", + "Saturated value: 0.5061\n", + "Final response: 14160.9708\n", + "Raw spend: 9681.082367712837\n", + "After adstock: 9681.258838301073\n", + "After hill transform: 0.5060672226572671\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 9,668.20\n", + "Adstocked value: 9,669.42\n", + "Saturated value: 0.0002\n", + "Final response: 106.2389\n", + "Raw spend: 9668.19980914513\n", + "After adstock: 9669.422031367352\n", + "After hill transform: 0.00019668875610585388\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 42,335.99\n", + "Adstocked value: 42,336.32\n", + "Saturated value: 0.3138\n", + "Final response: 44848.4402\n", + "Raw spend: 42335.9861335606\n", + "After adstock: 42336.31946689393\n", + "After hill transform: 0.3138282717404285\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,672.34\n", + "Adstocked value: 9,672.68\n", + "Saturated value: 0.0957\n", + "Final response: 6429.0307\n", + "Raw spend: 9672.341721124638\n", + "After adstock: 9672.675054457972\n", + "After hill transform: 0.09570494214501746\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 9,681.08\n", + "Adstocked value: 9,681.26\n", + "Saturated value: 0.5061\n", + "Final response: 14160.9708\n", + "Raw spend: 9681.082367712837\n", + "After adstock: 9681.258838301073\n", + "After hill transform: 0.5060672226572671\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 9,668.20\n", + "Adstocked value: 9,669.42\n", + "Saturated value: 0.0002\n", + "Final response: 106.2389\n", + "Raw spend: 9668.19980914513\n", + "After adstock: 9669.422031367352\n", + "After hill transform: 0.00019668875610585388\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 42,335.99\n", + "Adstocked value: 42,336.32\n", + "Saturated value: 0.3138\n", + "Final response: 44848.4402\n", + "Raw spend: 42335.986133545695\n", + "After adstock: 42336.31946687903\n", + "After hill transform: 0.313828271740384\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,672.34\n", + "Adstocked value: 9,672.68\n", + "Saturated value: 0.0957\n", + "Final response: 6429.0307\n", + "Raw spend: 9672.341721139539\n", + "After adstock: 9672.675054472873\n", + "After hill transform: 0.09570494214536845\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 9,681.08\n", + "Adstocked value: 9,681.26\n", + "Saturated value: 0.5061\n", + "Final response: 14160.9708\n", + "Raw spend: 9681.082367712837\n", + "After adstock: 9681.258838301073\n", + "After hill transform: 0.5060672226572671\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 9,668.20\n", + "Adstocked value: 9,669.42\n", + "Saturated value: 0.0002\n", + "Final response: 106.2389\n", + "Raw spend: 9668.19980914513\n", + "After adstock: 9669.422031367352\n", + "After hill transform: 0.00019668875610585388\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 42,335.99\n", + "Adstocked value: 42,336.32\n", + "Saturated value: 0.3138\n", + "Final response: 44848.4402\n", + "Raw spend: 42335.986133545695\n", + "After adstock: 42336.31946687903\n", + "After hill transform: 0.313828271740384\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 9,672.34\n", + "Adstocked value: 9,672.68\n", + "Saturated value: 0.0957\n", + "Final response: 6429.0307\n", + "Raw spend: 9672.341721124638\n", + "After adstock: 9672.675054457972\n", + "After hill transform: 0.09570494214501746\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 9,681.08\n", + "Adstocked value: 9,681.26\n", + "Saturated value: 0.5061\n", + "Final response: 14160.9708\n", + "Raw spend: 9681.082367727739\n", + "After adstock: 9681.258838315975\n", + "After hill transform: 0.506067222658335\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 33,447.19\n", + "Adstocked value: 33,448.41\n", + "Saturated value: 0.0080\n", + "Final response: 4344.7187\n", + "Raw spend: 33447.18895292764\n", + "After adstock: 33448.41117514986\n", + "After hill transform: 0.008043735859985565\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 146,309.22\n", + "Adstocked value: 146,309.56\n", + "Saturated value: 0.4863\n", + "Final response: 69489.1633\n", + "Raw spend: 146309.22486026844\n", + "After adstock: 146309.55819360178\n", + "After hill transform: 0.4862524529658041\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,471.42\n", + "Adstocked value: 33,471.75\n", + "Saturated value: 0.7354\n", + "Final response: 49400.4717\n", + "Raw spend: 33471.415739913966\n", + "After adstock: 33471.7490732473\n", + "After hill transform: 0.7353937939510781\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 33,505.30\n", + "Adstocked value: 33,505.48\n", + "Saturated value: 0.9698\n", + "Final response: 27137.8814\n", + "Raw spend: 33505.30247309993\n", + "After adstock: 33505.47894368817\n", + "After hill transform: 0.9698199668259243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 33,447.19\n", + "Adstocked value: 33,448.41\n", + "Saturated value: 0.0080\n", + "Final response: 4344.7187\n", + "Raw spend: 33447.18895292764\n", + "After adstock: 33448.41117514986\n", + "After hill transform: 0.008043735859985565\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 146,309.22\n", + "Adstocked value: 146,309.56\n", + "Saturated value: 0.4863\n", + "Final response: 69489.1633\n", + "Raw spend: 146309.22486026844\n", + "After adstock: 146309.55819360178\n", + "After hill transform: 0.4862524529658041\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,471.42\n", + "Adstocked value: 33,471.75\n", + "Saturated value: 0.7354\n", + "Final response: 49400.4717\n", + "Raw spend: 33471.415739913966\n", + "After adstock: 33471.7490732473\n", + "After hill transform: 0.7353937939510781\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 33,505.30\n", + "Adstocked value: 33,505.48\n", + "Saturated value: 0.9698\n", + "Final response: 27137.8814\n", + "Raw spend: 33505.30247309993\n", + "After adstock: 33505.47894368817\n", + "After hill transform: 0.9698199668259243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 33,447.19\n", + "Adstocked value: 33,448.41\n", + "Saturated value: 0.0080\n", + "Final response: 4344.7187\n", + "Raw spend: 33447.18895294254\n", + "After adstock: 33448.41117516476\n", + "After hill transform: 0.008043735859996216\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 146,309.22\n", + "Adstocked value: 146,309.56\n", + "Saturated value: 0.4863\n", + "Final response: 69489.1633\n", + "Raw spend: 146309.22486026844\n", + "After adstock: 146309.55819360178\n", + "After hill transform: 0.4862524529658041\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,471.42\n", + "Adstocked value: 33,471.75\n", + "Saturated value: 0.7354\n", + "Final response: 49400.4717\n", + "Raw spend: 33471.415739913966\n", + "After adstock: 33471.7490732473\n", + "After hill transform: 0.7353937939510781\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 33,505.30\n", + "Adstocked value: 33,505.48\n", + "Saturated value: 0.9698\n", + "Final response: 27137.8814\n", + "Raw spend: 33505.30247309993\n", + "After adstock: 33505.47894368817\n", + "After hill transform: 0.9698199668259243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 33,447.19\n", + "Adstocked value: 33,448.41\n", + "Saturated value: 0.0080\n", + "Final response: 4344.7187\n", + "Raw spend: 33447.18895292764\n", + "After adstock: 33448.41117514986\n", + "After hill transform: 0.008043735859985565\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 146,309.22\n", + "Adstocked value: 146,309.56\n", + "Saturated value: 0.4863\n", + "Final response: 69489.1633\n", + "Raw spend: 146309.22486028334\n", + "After adstock: 146309.5581936167\n", + "After hill transform: 0.4862524529658191\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,471.42\n", + "Adstocked value: 33,471.75\n", + "Saturated value: 0.7354\n", + "Final response: 49400.4717\n", + "Raw spend: 33471.415739913966\n", + "After adstock: 33471.7490732473\n", + "After hill transform: 0.7353937939510781\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 33,505.30\n", + "Adstocked value: 33,505.48\n", + "Saturated value: 0.9698\n", + "Final response: 27137.8814\n", + "Raw spend: 33505.30247309993\n", + "After adstock: 33505.47894368817\n", + "After hill transform: 0.9698199668259243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 33,447.19\n", + "Adstocked value: 33,448.41\n", + "Saturated value: 0.0080\n", + "Final response: 4344.7187\n", + "Raw spend: 33447.18895292764\n", + "After adstock: 33448.41117514986\n", + "After hill transform: 0.008043735859985565\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 146,309.22\n", + "Adstocked value: 146,309.56\n", + "Saturated value: 0.4863\n", + "Final response: 69489.1633\n", + "Raw spend: 146309.22486026844\n", + "After adstock: 146309.55819360178\n", + "After hill transform: 0.4862524529658041\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,471.42\n", + "Adstocked value: 33,471.75\n", + "Saturated value: 0.7354\n", + "Final response: 49400.4717\n", + "Raw spend: 33471.41573992887\n", + "After adstock: 33471.7490732622\n", + "After hill transform: 0.7353937939513061\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 33,505.30\n", + "Adstocked value: 33,505.48\n", + "Saturated value: 0.9698\n", + "Final response: 27137.8814\n", + "Raw spend: 33505.30247309993\n", + "After adstock: 33505.47894368817\n", + "After hill transform: 0.9698199668259243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 33,447.19\n", + "Adstocked value: 33,448.41\n", + "Saturated value: 0.0080\n", + "Final response: 4344.7187\n", + "Raw spend: 33447.18895292764\n", + "After adstock: 33448.41117514986\n", + "After hill transform: 0.008043735859985565\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 146,309.22\n", + "Adstocked value: 146,309.56\n", + "Saturated value: 0.4863\n", + "Final response: 69489.1633\n", + "Raw spend: 146309.22486026844\n", + "After adstock: 146309.55819360178\n", + "After hill transform: 0.4862524529658041\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,471.42\n", + "Adstocked value: 33,471.75\n", + "Saturated value: 0.7354\n", + "Final response: 49400.4717\n", + "Raw spend: 33471.415739913966\n", + "After adstock: 33471.7490732473\n", + "After hill transform: 0.7353937939510781\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 33,505.30\n", + "Adstocked value: 33,505.48\n", + "Saturated value: 0.9698\n", + "Final response: 27137.8814\n", + "Raw spend: 33505.30247311483\n", + "After adstock: 33505.47894370307\n", + "After hill transform: 0.9698199668259604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 33,447.19\n", + "Adstocked value: 33,448.41\n", + "Saturated value: 0.0080\n", + "Final response: 4344.7187\n", + "Raw spend: 33447.18895292764\n", + "After adstock: 33448.41117514986\n", + "After hill transform: 0.008043735859985565\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 146,309.22\n", + "Adstocked value: 146,309.56\n", + "Saturated value: 0.4863\n", + "Final response: 69489.1633\n", + "Raw spend: 146309.22486026844\n", + "After adstock: 146309.55819360178\n", + "After hill transform: 0.4862524529658041\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,471.42\n", + "Adstocked value: 33,471.75\n", + "Saturated value: 0.7354\n", + "Final response: 49400.4717\n", + "Raw spend: 33471.415739913966\n", + "After adstock: 33471.7490732473\n", + "After hill transform: 0.7353937939510781\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 33,505.30\n", + "Adstocked value: 33,505.48\n", + "Saturated value: 0.9698\n", + "Final response: 27137.8814\n", + "Raw spend: 33505.30247309993\n", + "After adstock: 33505.47894368817\n", + "After hill transform: 0.9698199668259243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 33,447.19\n", + "Adstocked value: 33,448.41\n", + "Saturated value: 0.0080\n", + "Final response: 4344.7187\n", + "Raw spend: 33447.18895294254\n", + "After adstock: 33448.41117516476\n", + "After hill transform: 0.008043735859996216\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 146,309.22\n", + "Adstocked value: 146,309.56\n", + "Saturated value: 0.4863\n", + "Final response: 69489.1633\n", + "Raw spend: 146309.22486026844\n", + "After adstock: 146309.55819360178\n", + "After hill transform: 0.4862524529658041\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,471.42\n", + "Adstocked value: 33,471.75\n", + "Saturated value: 0.7354\n", + "Final response: 49400.4717\n", + "Raw spend: 33471.415739913966\n", + "After adstock: 33471.7490732473\n", + "After hill transform: 0.7353937939510781\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 33,505.30\n", + "Adstocked value: 33,505.48\n", + "Saturated value: 0.9698\n", + "Final response: 27137.8814\n", + "Raw spend: 33505.30247309993\n", + "After adstock: 33505.47894368817\n", + "After hill transform: 0.9698199668259243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 33,447.19\n", + "Adstocked value: 33,448.41\n", + "Saturated value: 0.0080\n", + "Final response: 4344.7187\n", + "Raw spend: 33447.18895292764\n", + "After adstock: 33448.41117514986\n", + "After hill transform: 0.008043735859985565\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 146,309.22\n", + "Adstocked value: 146,309.56\n", + "Saturated value: 0.4863\n", + "Final response: 69489.1633\n", + "Raw spend: 146309.22486028334\n", + "After adstock: 146309.5581936167\n", + "After hill transform: 0.4862524529658191\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,471.42\n", + "Adstocked value: 33,471.75\n", + "Saturated value: 0.7354\n", + "Final response: 49400.4717\n", + "Raw spend: 33471.415739913966\n", + "After adstock: 33471.7490732473\n", + "After hill transform: 0.7353937939510781\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 33,505.30\n", + "Adstocked value: 33,505.48\n", + "Saturated value: 0.9698\n", + "Final response: 27137.8814\n", + "Raw spend: 33505.30247309993\n", + "After adstock: 33505.47894368817\n", + "After hill transform: 0.9698199668259243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 33,447.19\n", + "Adstocked value: 33,448.41\n", + "Saturated value: 0.0080\n", + "Final response: 4344.7187\n", + "Raw spend: 33447.18895292764\n", + "After adstock: 33448.41117514986\n", + "After hill transform: 0.008043735859985565\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 146,309.22\n", + "Adstocked value: 146,309.56\n", + "Saturated value: 0.4863\n", + "Final response: 69489.1633\n", + "Raw spend: 146309.22486026844\n", + "After adstock: 146309.55819360178\n", + "After hill transform: 0.4862524529658041\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,471.42\n", + "Adstocked value: 33,471.75\n", + "Saturated value: 0.7354\n", + "Final response: 49400.4717\n", + "Raw spend: 33471.41573992887\n", + "After adstock: 33471.7490732622\n", + "After hill transform: 0.7353937939513061\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 33,505.30\n", + "Adstocked value: 33,505.48\n", + "Saturated value: 0.9698\n", + "Final response: 27137.8814\n", + "Raw spend: 33505.30247309993\n", + "After adstock: 33505.47894368817\n", + "After hill transform: 0.9698199668259243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 33,447.19\n", + "Adstocked value: 33,448.41\n", + "Saturated value: 0.0080\n", + "Final response: 4344.7187\n", + "Raw spend: 33447.18895292764\n", + "After adstock: 33448.41117514986\n", + "After hill transform: 0.008043735859985565\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 146,309.22\n", + "Adstocked value: 146,309.56\n", + "Saturated value: 0.4863\n", + "Final response: 69489.1633\n", + "Raw spend: 146309.22486026844\n", + "After adstock: 146309.55819360178\n", + "After hill transform: 0.4862524529658041\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,471.42\n", + "Adstocked value: 33,471.75\n", + "Saturated value: 0.7354\n", + "Final response: 49400.4717\n", + "Raw spend: 33471.415739913966\n", + "After adstock: 33471.7490732473\n", + "After hill transform: 0.7353937939510781\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 33,505.30\n", + "Adstocked value: 33,505.48\n", + "Saturated value: 0.9698\n", + "Final response: 27137.8814\n", + "Raw spend: 33505.30247311483\n", + "After adstock: 33505.47894370307\n", + "After hill transform: 0.9698199668259604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 40,206.83\n", + "Adstocked value: 40,208.05\n", + "Saturated value: 0.0139\n", + "Final response: 7497.9093\n", + "Raw spend: 40206.827743164366\n", + "After adstock: 40208.049965386585\n", + "After hill transform: 0.01388149754188165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 175,861.91\n", + "Adstocked value: 175,862.25\n", + "Saturated value: 0.5132\n", + "Final response: 73343.0846\n", + "Raw spend: 175861.91342662074\n", + "After adstock: 175862.24675995408\n", + "After hill transform: 0.5132203793963338\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 40,236.68\n", + "Adstocked value: 40,237.02\n", + "Saturated value: 0.8186\n", + "Final response: 54988.7799\n", + "Raw spend: 40236.6826511037\n", + "After adstock: 40237.015984437036\n", + "After hill transform: 0.8185834267896536\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 40,275.35\n", + "Adstocked value: 40,275.53\n", + "Saturated value: 0.9817\n", + "Final response: 27469.4625\n", + "Raw spend: 40275.35309100598\n", + "After adstock: 40275.529561594216\n", + "After hill transform: 0.9816696019203803\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 40,206.83\n", + "Adstocked value: 40,208.05\n", + "Saturated value: 0.0139\n", + "Final response: 7497.9093\n", + "Raw spend: 40206.827743164366\n", + "After adstock: 40208.049965386585\n", + "After hill transform: 0.01388149754188165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 175,861.91\n", + "Adstocked value: 175,862.25\n", + "Saturated value: 0.5132\n", + "Final response: 73343.0846\n", + "Raw spend: 175861.91342662074\n", + "After adstock: 175862.24675995408\n", + "After hill transform: 0.5132203793963338\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 40,236.68\n", + "Adstocked value: 40,237.02\n", + "Saturated value: 0.8186\n", + "Final response: 54988.7799\n", + "Raw spend: 40236.6826511037\n", + "After adstock: 40237.015984437036\n", + "After hill transform: 0.8185834267896536\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 40,275.35\n", + "Adstocked value: 40,275.53\n", + "Saturated value: 0.9817\n", + "Final response: 27469.4625\n", + "Raw spend: 40275.35309100598\n", + "After adstock: 40275.529561594216\n", + "After hill transform: 0.9816696019203803\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 40,206.83\n", + "Adstocked value: 40,208.05\n", + "Saturated value: 0.0139\n", + "Final response: 7497.9093\n", + "Raw spend: 40206.82774317927\n", + "After adstock: 40208.049965401486\n", + "After hill transform: 0.01388149754189685\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 175,861.91\n", + "Adstocked value: 175,862.25\n", + "Saturated value: 0.5132\n", + "Final response: 73343.0846\n", + "Raw spend: 175861.91342662074\n", + "After adstock: 175862.24675995408\n", + "After hill transform: 0.5132203793963338\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 40,236.68\n", + "Adstocked value: 40,237.02\n", + "Saturated value: 0.8186\n", + "Final response: 54988.7799\n", + "Raw spend: 40236.6826511037\n", + "After adstock: 40237.015984437036\n", + "After hill transform: 0.8185834267896536\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 40,275.35\n", + "Adstocked value: 40,275.53\n", + "Saturated value: 0.9817\n", + "Final response: 27469.4625\n", + "Raw spend: 40275.35309100598\n", + "After adstock: 40275.529561594216\n", + "After hill transform: 0.9816696019203803\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 40,206.83\n", + "Adstocked value: 40,208.05\n", + "Saturated value: 0.0139\n", + "Final response: 7497.9093\n", + "Raw spend: 40206.827743164366\n", + "After adstock: 40208.049965386585\n", + "After hill transform: 0.01388149754188165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 175,861.91\n", + "Adstocked value: 175,862.25\n", + "Saturated value: 0.5132\n", + "Final response: 73343.0846\n", + "Raw spend: 175861.91342663564\n", + "After adstock: 175862.24675996898\n", + "After hill transform: 0.5132203793963461\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 40,236.68\n", + "Adstocked value: 40,237.02\n", + "Saturated value: 0.8186\n", + "Final response: 54988.7799\n", + "Raw spend: 40236.6826511037\n", + "After adstock: 40237.015984437036\n", + "After hill transform: 0.8185834267896536\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 40,275.35\n", + "Adstocked value: 40,275.53\n", + "Saturated value: 0.9817\n", + "Final response: 27469.4625\n", + "Raw spend: 40275.35309100598\n", + "After adstock: 40275.529561594216\n", + "After hill transform: 0.9816696019203803\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 40,206.83\n", + "Adstocked value: 40,208.05\n", + "Saturated value: 0.0139\n", + "Final response: 7497.9093\n", + "Raw spend: 40206.827743164366\n", + "After adstock: 40208.049965386585\n", + "After hill transform: 0.01388149754188165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 175,861.91\n", + "Adstocked value: 175,862.25\n", + "Saturated value: 0.5132\n", + "Final response: 73343.0846\n", + "Raw spend: 175861.91342662074\n", + "After adstock: 175862.24675995408\n", + "After hill transform: 0.5132203793963338\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 40,236.68\n", + "Adstocked value: 40,237.02\n", + "Saturated value: 0.8186\n", + "Final response: 54988.7799\n", + "Raw spend: 40236.6826511186\n", + "After adstock: 40237.01598445194\n", + "After hill transform: 0.8185834267897983\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 40,275.35\n", + "Adstocked value: 40,275.53\n", + "Saturated value: 0.9817\n", + "Final response: 27469.4625\n", + "Raw spend: 40275.35309100598\n", + "After adstock: 40275.529561594216\n", + "After hill transform: 0.9816696019203803\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 40,206.83\n", + "Adstocked value: 40,208.05\n", + "Saturated value: 0.0139\n", + "Final response: 7497.9093\n", + "Raw spend: 40206.827743164366\n", + "After adstock: 40208.049965386585\n", + "After hill transform: 0.01388149754188165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 175,861.91\n", + "Adstocked value: 175,862.25\n", + "Saturated value: 0.5132\n", + "Final response: 73343.0846\n", + "Raw spend: 175861.91342662074\n", + "After adstock: 175862.24675995408\n", + "After hill transform: 0.5132203793963338\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 40,236.68\n", + "Adstocked value: 40,237.02\n", + "Saturated value: 0.8186\n", + "Final response: 54988.7799\n", + "Raw spend: 40236.6826511037\n", + "After adstock: 40237.015984437036\n", + "After hill transform: 0.8185834267896536\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 40,275.35\n", + "Adstocked value: 40,275.53\n", + "Saturated value: 0.9817\n", + "Final response: 27469.4625\n", + "Raw spend: 40275.35309102088\n", + "After adstock: 40275.52956160912\n", + "After hill transform: 0.9816696019203988\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 40,206.83\n", + "Adstocked value: 40,208.05\n", + "Saturated value: 0.0139\n", + "Final response: 7497.9093\n", + "Raw spend: 40206.827743164366\n", + "After adstock: 40208.049965386585\n", + "After hill transform: 0.01388149754188165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 175,861.91\n", + "Adstocked value: 175,862.25\n", + "Saturated value: 0.5132\n", + "Final response: 73343.0846\n", + "Raw spend: 175861.91342662074\n", + "After adstock: 175862.24675995408\n", + "After hill transform: 0.5132203793963338\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 40,236.68\n", + "Adstocked value: 40,237.02\n", + "Saturated value: 0.8186\n", + "Final response: 54988.7799\n", + "Raw spend: 40236.6826511037\n", + "After adstock: 40237.015984437036\n", + "After hill transform: 0.8185834267896536\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 40,275.35\n", + "Adstocked value: 40,275.53\n", + "Saturated value: 0.9817\n", + "Final response: 27469.4625\n", + "Raw spend: 40275.35309100598\n", + "After adstock: 40275.529561594216\n", + "After hill transform: 0.9816696019203803\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 40,206.83\n", + "Adstocked value: 40,208.05\n", + "Saturated value: 0.0139\n", + "Final response: 7497.9093\n", + "Raw spend: 40206.82774317927\n", + "After adstock: 40208.049965401486\n", + "After hill transform: 0.01388149754189685\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 175,861.91\n", + "Adstocked value: 175,862.25\n", + "Saturated value: 0.5132\n", + "Final response: 73343.0846\n", + "Raw spend: 175861.91342662074\n", + "After adstock: 175862.24675995408\n", + "After hill transform: 0.5132203793963338\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 40,236.68\n", + "Adstocked value: 40,237.02\n", + "Saturated value: 0.8186\n", + "Final response: 54988.7799\n", + "Raw spend: 40236.6826511037\n", + "After adstock: 40237.015984437036\n", + "After hill transform: 0.8185834267896536\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 40,275.35\n", + "Adstocked value: 40,275.53\n", + "Saturated value: 0.9817\n", + "Final response: 27469.4625\n", + "Raw spend: 40275.35309100598\n", + "After adstock: 40275.529561594216\n", + "After hill transform: 0.9816696019203803\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 40,206.83\n", + "Adstocked value: 40,208.05\n", + "Saturated value: 0.0139\n", + "Final response: 7497.9093\n", + "Raw spend: 40206.827743164366\n", + "After adstock: 40208.049965386585\n", + "After hill transform: 0.01388149754188165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 175,861.91\n", + "Adstocked value: 175,862.25\n", + "Saturated value: 0.5132\n", + "Final response: 73343.0846\n", + "Raw spend: 175861.91342663564\n", + "After adstock: 175862.24675996898\n", + "After hill transform: 0.5132203793963461\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 40,236.68\n", + "Adstocked value: 40,237.02\n", + "Saturated value: 0.8186\n", + "Final response: 54988.7799\n", + "Raw spend: 40236.6826511037\n", + "After adstock: 40237.015984437036\n", + "After hill transform: 0.8185834267896536\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 40,275.35\n", + "Adstocked value: 40,275.53\n", + "Saturated value: 0.9817\n", + "Final response: 27469.4625\n", + "Raw spend: 40275.35309100598\n", + "After adstock: 40275.529561594216\n", + "After hill transform: 0.9816696019203803\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 40,206.83\n", + "Adstocked value: 40,208.05\n", + "Saturated value: 0.0139\n", + "Final response: 7497.9093\n", + "Raw spend: 40206.827743164366\n", + "After adstock: 40208.049965386585\n", + "After hill transform: 0.01388149754188165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 175,861.91\n", + "Adstocked value: 175,862.25\n", + "Saturated value: 0.5132\n", + "Final response: 73343.0846\n", + "Raw spend: 175861.91342662074\n", + "After adstock: 175862.24675995408\n", + "After hill transform: 0.5132203793963338\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 40,236.68\n", + "Adstocked value: 40,237.02\n", + "Saturated value: 0.8186\n", + "Final response: 54988.7799\n", + "Raw spend: 40236.6826511186\n", + "After adstock: 40237.01598445194\n", + "After hill transform: 0.8185834267897983\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 40,275.35\n", + "Adstocked value: 40,275.53\n", + "Saturated value: 0.9817\n", + "Final response: 27469.4625\n", + "Raw spend: 40275.35309100598\n", + "After adstock: 40275.529561594216\n", + "After hill transform: 0.9816696019203803\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 40,206.83\n", + "Adstocked value: 40,208.05\n", + "Saturated value: 0.0139\n", + "Final response: 7497.9093\n", + "Raw spend: 40206.827743164366\n", + "After adstock: 40208.049965386585\n", + "After hill transform: 0.01388149754188165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 175,861.91\n", + "Adstocked value: 175,862.25\n", + "Saturated value: 0.5132\n", + "Final response: 73343.0846\n", + "Raw spend: 175861.91342662074\n", + "After adstock: 175862.24675995408\n", + "After hill transform: 0.5132203793963338\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 40,236.68\n", + "Adstocked value: 40,237.02\n", + "Saturated value: 0.8186\n", + "Final response: 54988.7799\n", + "Raw spend: 40236.6826511037\n", + "After adstock: 40237.015984437036\n", + "After hill transform: 0.8185834267896536\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 40,275.35\n", + "Adstocked value: 40,275.53\n", + "Saturated value: 0.9817\n", + "Final response: 27469.4625\n", + "Raw spend: 40275.35309102088\n", + "After adstock: 40275.52956160912\n", + "After hill transform: 0.9816696019203988\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 41,005.67\n", + "Adstocked value: 41,006.89\n", + "Saturated value: 0.0147\n", + "Final response: 7946.5153\n", + "Raw spend: 41005.6655875498\n", + "After adstock: 41006.88780977202\n", + "After hill transform: 0.014712038846252678\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 179,351.82\n", + "Adstocked value: 179,352.16\n", + "Saturated value: 0.5161\n", + "Final response: 73754.4608\n", + "Raw spend: 179351.82405278218\n", + "After adstock: 179352.15738611552\n", + "After hill transform: 0.516098997007664\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 41,036.26\n", + "Adstocked value: 41,036.59\n", + "Saturated value: 0.8261\n", + "Final response: 55497.0329\n", + "Raw spend: 41036.26032115169\n", + "After adstock: 41036.59365448503\n", + "After hill transform: 0.8261494711948768\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,074.49\n", + "Adstocked value: 41,074.67\n", + "Saturated value: 0.9826\n", + "Final response: 27496.2100\n", + "Raw spend: 41074.488878690594\n", + "After adstock: 41074.66534927883\n", + "After hill transform: 0.9826254714327457\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 41,005.67\n", + "Adstocked value: 41,006.89\n", + "Saturated value: 0.0147\n", + "Final response: 7946.5153\n", + "Raw spend: 41005.6655875498\n", + "After adstock: 41006.88780977202\n", + "After hill transform: 0.014712038846252678\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 179,351.82\n", + "Adstocked value: 179,352.16\n", + "Saturated value: 0.5161\n", + "Final response: 73754.4608\n", + "Raw spend: 179351.82405278218\n", + "After adstock: 179352.15738611552\n", + "After hill transform: 0.516098997007664\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 41,036.26\n", + "Adstocked value: 41,036.59\n", + "Saturated value: 0.8261\n", + "Final response: 55497.0329\n", + "Raw spend: 41036.26032115169\n", + "After adstock: 41036.59365448503\n", + "After hill transform: 0.8261494711948768\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,074.49\n", + "Adstocked value: 41,074.67\n", + "Saturated value: 0.9826\n", + "Final response: 27496.2100\n", + "Raw spend: 41074.488878690594\n", + "After adstock: 41074.66534927883\n", + "After hill transform: 0.9826254714327457\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 41,005.67\n", + "Adstocked value: 41,006.89\n", + "Saturated value: 0.0147\n", + "Final response: 7946.5153\n", + "Raw spend: 41005.665587564705\n", + "After adstock: 41006.887809786924\n", + "After hill transform: 0.014712038846268458\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 179,351.82\n", + "Adstocked value: 179,352.16\n", + "Saturated value: 0.5161\n", + "Final response: 73754.4608\n", + "Raw spend: 179351.82405278218\n", + "After adstock: 179352.15738611552\n", + "After hill transform: 0.516098997007664\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 41,036.26\n", + "Adstocked value: 41,036.59\n", + "Saturated value: 0.8261\n", + "Final response: 55497.0329\n", + "Raw spend: 41036.26032115169\n", + "After adstock: 41036.59365448503\n", + "After hill transform: 0.8261494711948768\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,074.49\n", + "Adstocked value: 41,074.67\n", + "Saturated value: 0.9826\n", + "Final response: 27496.2100\n", + "Raw spend: 41074.488878690594\n", + "After adstock: 41074.66534927883\n", + "After hill transform: 0.9826254714327457\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 41,005.67\n", + "Adstocked value: 41,006.89\n", + "Saturated value: 0.0147\n", + "Final response: 7946.5153\n", + "Raw spend: 41005.6655875498\n", + "After adstock: 41006.88780977202\n", + "After hill transform: 0.014712038846252678\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 179,351.82\n", + "Adstocked value: 179,352.16\n", + "Saturated value: 0.5161\n", + "Final response: 73754.4608\n", + "Raw spend: 179351.82405279708\n", + "After adstock: 179352.15738613042\n", + "After hill transform: 0.5160989970076763\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 41,036.26\n", + "Adstocked value: 41,036.59\n", + "Saturated value: 0.8261\n", + "Final response: 55497.0329\n", + "Raw spend: 41036.26032115169\n", + "After adstock: 41036.59365448503\n", + "After hill transform: 0.8261494711948768\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,074.49\n", + "Adstocked value: 41,074.67\n", + "Saturated value: 0.9826\n", + "Final response: 27496.2100\n", + "Raw spend: 41074.488878690594\n", + "After adstock: 41074.66534927883\n", + "After hill transform: 0.9826254714327457\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 41,005.67\n", + "Adstocked value: 41,006.89\n", + "Saturated value: 0.0147\n", + "Final response: 7946.5153\n", + "Raw spend: 41005.6655875498\n", + "After adstock: 41006.88780977202\n", + "After hill transform: 0.014712038846252678\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 179,351.82\n", + "Adstocked value: 179,352.16\n", + "Saturated value: 0.5161\n", + "Final response: 73754.4608\n", + "Raw spend: 179351.82405278218\n", + "After adstock: 179352.15738611552\n", + "After hill transform: 0.516098997007664\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 41,036.26\n", + "Adstocked value: 41,036.59\n", + "Saturated value: 0.8261\n", + "Final response: 55497.0329\n", + "Raw spend: 41036.26032116659\n", + "After adstock: 41036.59365449993\n", + "After hill transform: 0.826149471195014\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,074.49\n", + "Adstocked value: 41,074.67\n", + "Saturated value: 0.9826\n", + "Final response: 27496.2100\n", + "Raw spend: 41074.488878690594\n", + "After adstock: 41074.66534927883\n", + "After hill transform: 0.9826254714327457\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 41,005.67\n", + "Adstocked value: 41,006.89\n", + "Saturated value: 0.0147\n", + "Final response: 7946.5153\n", + "Raw spend: 41005.6655875498\n", + "After adstock: 41006.88780977202\n", + "After hill transform: 0.014712038846252678\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 179,351.82\n", + "Adstocked value: 179,352.16\n", + "Saturated value: 0.5161\n", + "Final response: 73754.4608\n", + "Raw spend: 179351.82405278218\n", + "After adstock: 179352.15738611552\n", + "After hill transform: 0.516098997007664\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 41,036.26\n", + "Adstocked value: 41,036.59\n", + "Saturated value: 0.8261\n", + "Final response: 55497.0329\n", + "Raw spend: 41036.26032115169\n", + "After adstock: 41036.59365448503\n", + "After hill transform: 0.8261494711948768\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,074.49\n", + "Adstocked value: 41,074.67\n", + "Saturated value: 0.9826\n", + "Final response: 27496.2100\n", + "Raw spend: 41074.488878705495\n", + "After adstock: 41074.66534929373\n", + "After hill transform: 0.9826254714327629\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 41,005.67\n", + "Adstocked value: 41,006.89\n", + "Saturated value: 0.0147\n", + "Final response: 7946.5153\n", + "Raw spend: 41005.6655875498\n", + "After adstock: 41006.88780977202\n", + "After hill transform: 0.014712038846252678\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 179,351.82\n", + "Adstocked value: 179,352.16\n", + "Saturated value: 0.5161\n", + "Final response: 73754.4608\n", + "Raw spend: 179351.82405278218\n", + "After adstock: 179352.15738611552\n", + "After hill transform: 0.516098997007664\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 41,036.26\n", + "Adstocked value: 41,036.59\n", + "Saturated value: 0.8261\n", + "Final response: 55497.0329\n", + "Raw spend: 41036.26032115169\n", + "After adstock: 41036.59365448503\n", + "After hill transform: 0.8261494711948768\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,074.49\n", + "Adstocked value: 41,074.67\n", + "Saturated value: 0.9826\n", + "Final response: 27496.2100\n", + "Raw spend: 41074.488878690594\n", + "After adstock: 41074.66534927883\n", + "After hill transform: 0.9826254714327457\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 41,005.67\n", + "Adstocked value: 41,006.89\n", + "Saturated value: 0.0147\n", + "Final response: 7946.5153\n", + "Raw spend: 41005.665587564705\n", + "After adstock: 41006.887809786924\n", + "After hill transform: 0.014712038846268458\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 179,351.82\n", + "Adstocked value: 179,352.16\n", + "Saturated value: 0.5161\n", + "Final response: 73754.4608\n", + "Raw spend: 179351.82405278218\n", + "After adstock: 179352.15738611552\n", + "After hill transform: 0.516098997007664\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 41,036.26\n", + "Adstocked value: 41,036.59\n", + "Saturated value: 0.8261\n", + "Final response: 55497.0329\n", + "Raw spend: 41036.26032115169\n", + "After adstock: 41036.59365448503\n", + "After hill transform: 0.8261494711948768\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,074.49\n", + "Adstocked value: 41,074.67\n", + "Saturated value: 0.9826\n", + "Final response: 27496.2100\n", + "Raw spend: 41074.488878690594\n", + "After adstock: 41074.66534927883\n", + "After hill transform: 0.9826254714327457\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 41,005.67\n", + "Adstocked value: 41,006.89\n", + "Saturated value: 0.0147\n", + "Final response: 7946.5153\n", + "Raw spend: 41005.6655875498\n", + "After adstock: 41006.88780977202\n", + "After hill transform: 0.014712038846252678\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 179,351.82\n", + "Adstocked value: 179,352.16\n", + "Saturated value: 0.5161\n", + "Final response: 73754.4608\n", + "Raw spend: 179351.82405279708\n", + "After adstock: 179352.15738613042\n", + "After hill transform: 0.5160989970076763\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 41,036.26\n", + "Adstocked value: 41,036.59\n", + "Saturated value: 0.8261\n", + "Final response: 55497.0329\n", + "Raw spend: 41036.26032115169\n", + "After adstock: 41036.59365448503\n", + "After hill transform: 0.8261494711948768\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,074.49\n", + "Adstocked value: 41,074.67\n", + "Saturated value: 0.9826\n", + "Final response: 27496.2100\n", + "Raw spend: 41074.488878690594\n", + "After adstock: 41074.66534927883\n", + "After hill transform: 0.9826254714327457\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 41,005.67\n", + "Adstocked value: 41,006.89\n", + "Saturated value: 0.0147\n", + "Final response: 7946.5153\n", + "Raw spend: 41005.6655875498\n", + "After adstock: 41006.88780977202\n", + "After hill transform: 0.014712038846252678\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 179,351.82\n", + "Adstocked value: 179,352.16\n", + "Saturated value: 0.5161\n", + "Final response: 73754.4608\n", + "Raw spend: 179351.82405278218\n", + "After adstock: 179352.15738611552\n", + "After hill transform: 0.516098997007664\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 41,036.26\n", + "Adstocked value: 41,036.59\n", + "Saturated value: 0.8261\n", + "Final response: 55497.0329\n", + "Raw spend: 41036.26032116659\n", + "After adstock: 41036.59365449993\n", + "After hill transform: 0.826149471195014\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,074.49\n", + "Adstocked value: 41,074.67\n", + "Saturated value: 0.9826\n", + "Final response: 27496.2100\n", + "Raw spend: 41074.488878690594\n", + "After adstock: 41074.66534927883\n", + "After hill transform: 0.9826254714327457\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 41,005.67\n", + "Adstocked value: 41,006.89\n", + "Saturated value: 0.0147\n", + "Final response: 7946.5153\n", + "Raw spend: 41005.6655875498\n", + "After adstock: 41006.88780977202\n", + "After hill transform: 0.014712038846252678\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 179,351.82\n", + "Adstocked value: 179,352.16\n", + "Saturated value: 0.5161\n", + "Final response: 73754.4608\n", + "Raw spend: 179351.82405278218\n", + "After adstock: 179352.15738611552\n", + "After hill transform: 0.516098997007664\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 41,036.26\n", + "Adstocked value: 41,036.59\n", + "Saturated value: 0.8261\n", + "Final response: 55497.0329\n", + "Raw spend: 41036.26032115169\n", + "After adstock: 41036.59365448503\n", + "After hill transform: 0.8261494711948768\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,074.49\n", + "Adstocked value: 41,074.67\n", + "Saturated value: 0.9826\n", + "Final response: 27496.2100\n", + "Raw spend: 41074.488878705495\n", + "After adstock: 41074.66534929373\n", + "After hill transform: 0.9826254714327629\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 41,019.54\n", + "Adstocked value: 41,020.77\n", + "Saturated value: 0.0147\n", + "Final response: 7954.4584\n", + "Raw spend: 41019.54381891644\n", + "After adstock: 41020.76604113866\n", + "After hill transform: 0.014726744505320043\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 179,410.12\n", + "Adstocked value: 179,410.45\n", + "Saturated value: 0.5161\n", + "Final response: 73761.2633\n", + "Raw spend: 179410.12163806244\n", + "After adstock: 179410.45497139578\n", + "After hill transform: 0.5161465976211819\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 41,050.20\n", + "Adstocked value: 41,050.54\n", + "Saturated value: 0.8263\n", + "Final response: 55505.6599\n", + "Raw spend: 41050.2048596637\n", + "After adstock: 41050.53819299704\n", + "After hill transform: 0.8262778948272972\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,087.52\n", + "Adstocked value: 41,087.70\n", + "Saturated value: 0.9826\n", + "Final response: 27496.6305\n", + "Raw spend: 41087.52239767559\n", + "After adstock: 41087.698868263826\n", + "After hill transform: 0.9826404978337768\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 41,019.54\n", + "Adstocked value: 41,020.77\n", + "Saturated value: 0.0147\n", + "Final response: 7954.4584\n", + "Raw spend: 41019.54381891644\n", + "After adstock: 41020.76604113866\n", + "After hill transform: 0.014726744505320043\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 179,410.12\n", + "Adstocked value: 179,410.45\n", + "Saturated value: 0.5161\n", + "Final response: 73761.2633\n", + "Raw spend: 179410.12163806244\n", + "After adstock: 179410.45497139578\n", + "After hill transform: 0.5161465976211819\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 41,050.20\n", + "Adstocked value: 41,050.54\n", + "Saturated value: 0.8263\n", + "Final response: 55505.6599\n", + "Raw spend: 41050.2048596637\n", + "After adstock: 41050.53819299704\n", + "After hill transform: 0.8262778948272972\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,087.52\n", + "Adstocked value: 41,087.70\n", + "Saturated value: 0.9826\n", + "Final response: 27496.6305\n", + "Raw spend: 41087.52239767559\n", + "After adstock: 41087.698868263826\n", + "After hill transform: 0.9826404978337768\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 41,019.54\n", + "Adstocked value: 41,020.77\n", + "Saturated value: 0.0147\n", + "Final response: 7954.4584\n", + "Raw spend: 41019.54381893134\n", + "After adstock: 41020.76604115356\n", + "After hill transform: 0.014726744505335836\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 179,410.12\n", + "Adstocked value: 179,410.45\n", + "Saturated value: 0.5161\n", + "Final response: 73761.2633\n", + "Raw spend: 179410.12163806244\n", + "After adstock: 179410.45497139578\n", + "After hill transform: 0.5161465976211819\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 41,050.20\n", + "Adstocked value: 41,050.54\n", + "Saturated value: 0.8263\n", + "Final response: 55505.6599\n", + "Raw spend: 41050.2048596637\n", + "After adstock: 41050.53819299704\n", + "After hill transform: 0.8262778948272972\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,087.52\n", + "Adstocked value: 41,087.70\n", + "Saturated value: 0.9826\n", + "Final response: 27496.6305\n", + "Raw spend: 41087.52239767559\n", + "After adstock: 41087.698868263826\n", + "After hill transform: 0.9826404978337768\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 41,019.54\n", + "Adstocked value: 41,020.77\n", + "Saturated value: 0.0147\n", + "Final response: 7954.4584\n", + "Raw spend: 41019.54381891644\n", + "After adstock: 41020.76604113866\n", + "After hill transform: 0.014726744505320043\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 179,410.12\n", + "Adstocked value: 179,410.45\n", + "Saturated value: 0.5161\n", + "Final response: 73761.2633\n", + "Raw spend: 179410.12163807734\n", + "After adstock: 179410.45497141068\n", + "After hill transform: 0.516146597621194\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 41,050.20\n", + "Adstocked value: 41,050.54\n", + "Saturated value: 0.8263\n", + "Final response: 55505.6599\n", + "Raw spend: 41050.2048596637\n", + "After adstock: 41050.53819299704\n", + "After hill transform: 0.8262778948272972\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,087.52\n", + "Adstocked value: 41,087.70\n", + "Saturated value: 0.9826\n", + "Final response: 27496.6305\n", + "Raw spend: 41087.52239767559\n", + "After adstock: 41087.698868263826\n", + "After hill transform: 0.9826404978337768\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 41,019.54\n", + "Adstocked value: 41,020.77\n", + "Saturated value: 0.0147\n", + "Final response: 7954.4584\n", + "Raw spend: 41019.54381891644\n", + "After adstock: 41020.76604113866\n", + "After hill transform: 0.014726744505320043\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 179,410.12\n", + "Adstocked value: 179,410.45\n", + "Saturated value: 0.5161\n", + "Final response: 73761.2633\n", + "Raw spend: 179410.12163806244\n", + "After adstock: 179410.45497139578\n", + "After hill transform: 0.5161465976211819\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 41,050.20\n", + "Adstocked value: 41,050.54\n", + "Saturated value: 0.8263\n", + "Final response: 55505.6599\n", + "Raw spend: 41050.204859678604\n", + "After adstock: 41050.53819301194\n", + "After hill transform: 0.8262778948274344\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,087.52\n", + "Adstocked value: 41,087.70\n", + "Saturated value: 0.9826\n", + "Final response: 27496.6305\n", + "Raw spend: 41087.52239767559\n", + "After adstock: 41087.698868263826\n", + "After hill transform: 0.9826404978337768\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 41,019.54\n", + "Adstocked value: 41,020.77\n", + "Saturated value: 0.0147\n", + "Final response: 7954.4584\n", + "Raw spend: 41019.54381891644\n", + "After adstock: 41020.76604113866\n", + "After hill transform: 0.014726744505320043\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 179,410.12\n", + "Adstocked value: 179,410.45\n", + "Saturated value: 0.5161\n", + "Final response: 73761.2633\n", + "Raw spend: 179410.12163806244\n", + "After adstock: 179410.45497139578\n", + "After hill transform: 0.5161465976211819\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 41,050.20\n", + "Adstocked value: 41,050.54\n", + "Saturated value: 0.8263\n", + "Final response: 55505.6599\n", + "Raw spend: 41050.2048596637\n", + "After adstock: 41050.53819299704\n", + "After hill transform: 0.8262778948272972\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,087.52\n", + "Adstocked value: 41,087.70\n", + "Saturated value: 0.9826\n", + "Final response: 27496.6305\n", + "Raw spend: 41087.52239769049\n", + "After adstock: 41087.69886827873\n", + "After hill transform: 0.9826404978337939\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 41,019.54\n", + "Adstocked value: 41,020.77\n", + "Saturated value: 0.0147\n", + "Final response: 7954.4584\n", + "Raw spend: 41019.54381891644\n", + "After adstock: 41020.76604113866\n", + "After hill transform: 0.014726744505320043\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 179,410.12\n", + "Adstocked value: 179,410.45\n", + "Saturated value: 0.5161\n", + "Final response: 73761.2633\n", + "Raw spend: 179410.12163806244\n", + "After adstock: 179410.45497139578\n", + "After hill transform: 0.5161465976211819\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 41,050.20\n", + "Adstocked value: 41,050.54\n", + "Saturated value: 0.8263\n", + "Final response: 55505.6599\n", + "Raw spend: 41050.2048596637\n", + "After adstock: 41050.53819299704\n", + "After hill transform: 0.8262778948272972\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,087.52\n", + "Adstocked value: 41,087.70\n", + "Saturated value: 0.9826\n", + "Final response: 27496.6305\n", + "Raw spend: 41087.52239767559\n", + "After adstock: 41087.698868263826\n", + "After hill transform: 0.9826404978337768\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 41,019.54\n", + "Adstocked value: 41,020.77\n", + "Saturated value: 0.0147\n", + "Final response: 7954.4584\n", + "Raw spend: 41019.54381893134\n", + "After adstock: 41020.76604115356\n", + "After hill transform: 0.014726744505335836\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 179,410.12\n", + "Adstocked value: 179,410.45\n", + "Saturated value: 0.5161\n", + "Final response: 73761.2633\n", + "Raw spend: 179410.12163806244\n", + "After adstock: 179410.45497139578\n", + "After hill transform: 0.5161465976211819\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 41,050.20\n", + "Adstocked value: 41,050.54\n", + "Saturated value: 0.8263\n", + "Final response: 55505.6599\n", + "Raw spend: 41050.2048596637\n", + "After adstock: 41050.53819299704\n", + "After hill transform: 0.8262778948272972\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,087.52\n", + "Adstocked value: 41,087.70\n", + "Saturated value: 0.9826\n", + "Final response: 27496.6305\n", + "Raw spend: 41087.52239767559\n", + "After adstock: 41087.698868263826\n", + "After hill transform: 0.9826404978337768\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 41,019.54\n", + "Adstocked value: 41,020.77\n", + "Saturated value: 0.0147\n", + "Final response: 7954.4584\n", + "Raw spend: 41019.54381891644\n", + "After adstock: 41020.76604113866\n", + "After hill transform: 0.014726744505320043\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 179,410.12\n", + "Adstocked value: 179,410.45\n", + "Saturated value: 0.5161\n", + "Final response: 73761.2633\n", + "Raw spend: 179410.12163807734\n", + "After adstock: 179410.45497141068\n", + "After hill transform: 0.516146597621194\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 41,050.20\n", + "Adstocked value: 41,050.54\n", + "Saturated value: 0.8263\n", + "Final response: 55505.6599\n", + "Raw spend: 41050.2048596637\n", + "After adstock: 41050.53819299704\n", + "After hill transform: 0.8262778948272972\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,087.52\n", + "Adstocked value: 41,087.70\n", + "Saturated value: 0.9826\n", + "Final response: 27496.6305\n", + "Raw spend: 41087.52239767559\n", + "After adstock: 41087.698868263826\n", + "After hill transform: 0.9826404978337768\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 41,019.54\n", + "Adstocked value: 41,020.77\n", + "Saturated value: 0.0147\n", + "Final response: 7954.4584\n", + "Raw spend: 41019.54381891644\n", + "After adstock: 41020.76604113866\n", + "After hill transform: 0.014726744505320043\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 179,410.12\n", + "Adstocked value: 179,410.45\n", + "Saturated value: 0.5161\n", + "Final response: 73761.2633\n", + "Raw spend: 179410.12163806244\n", + "After adstock: 179410.45497139578\n", + "After hill transform: 0.5161465976211819\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 41,050.20\n", + "Adstocked value: 41,050.54\n", + "Saturated value: 0.8263\n", + "Final response: 55505.6599\n", + "Raw spend: 41050.204859678604\n", + "After adstock: 41050.53819301194\n", + "After hill transform: 0.8262778948274344\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,087.52\n", + "Adstocked value: 41,087.70\n", + "Saturated value: 0.9826\n", + "Final response: 27496.6305\n", + "Raw spend: 41087.52239767559\n", + "After adstock: 41087.698868263826\n", + "After hill transform: 0.9826404978337768\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 41,019.54\n", + "Adstocked value: 41,020.77\n", + "Saturated value: 0.0147\n", + "Final response: 7954.4584\n", + "Raw spend: 41019.54381891644\n", + "After adstock: 41020.76604113866\n", + "After hill transform: 0.014726744505320043\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 179,410.12\n", + "Adstocked value: 179,410.45\n", + "Saturated value: 0.5161\n", + "Final response: 73761.2633\n", + "Raw spend: 179410.12163806244\n", + "After adstock: 179410.45497139578\n", + "After hill transform: 0.5161465976211819\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 41,050.20\n", + "Adstocked value: 41,050.54\n", + "Saturated value: 0.8263\n", + "Final response: 55505.6599\n", + "Raw spend: 41050.2048596637\n", + "After adstock: 41050.53819299704\n", + "After hill transform: 0.8262778948272972\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,087.52\n", + "Adstocked value: 41,087.70\n", + "Saturated value: 0.9826\n", + "Final response: 27496.6305\n", + "Raw spend: 41087.52239769049\n", + "After adstock: 41087.69886827873\n", + "After hill transform: 0.9826404978337939\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 41,839.24\n", + "Adstocked value: 41,840.47\n", + "Saturated value: 0.0156\n", + "Final response: 8432.7504\n", + "Raw spend: 41839.24290971921\n", + "After adstock: 41840.465131941426\n", + "After hill transform: 0.015612245916985018\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 179,937.46\n", + "Adstocked value: 179,937.79\n", + "Saturated value: 0.5166\n", + "Final response: 73822.6938\n", + "Raw spend: 179937.45881030973\n", + "After adstock: 179937.79214364308\n", + "After hill transform: 0.5165764593808855\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 41,942.86\n", + "Adstocked value: 41,943.19\n", + "Saturated value: 0.8343\n", + "Final response: 56041.6915\n", + "Raw spend: 41942.86109837376\n", + "After adstock: 41943.194431707096\n", + "After hill transform: 0.8342574616624476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 40,794.44\n", + "Adstocked value: 40,794.61\n", + "Saturated value: 0.9823\n", + "Final response: 27487.0555\n", + "Raw spend: 40794.438045335584\n", + "After adstock: 40794.61451592382\n", + "After hill transform: 0.9822983166039057\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 41,839.24\n", + "Adstocked value: 41,840.47\n", + "Saturated value: 0.0156\n", + "Final response: 8432.7504\n", + "Raw spend: 41839.24290971921\n", + "After adstock: 41840.465131941426\n", + "After hill transform: 0.015612245916985018\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 179,937.46\n", + "Adstocked value: 179,937.79\n", + "Saturated value: 0.5166\n", + "Final response: 73822.6938\n", + "Raw spend: 179937.45881030973\n", + "After adstock: 179937.79214364308\n", + "After hill transform: 0.5165764593808855\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 41,942.86\n", + "Adstocked value: 41,943.19\n", + "Saturated value: 0.8343\n", + "Final response: 56041.6915\n", + "Raw spend: 41942.86109837376\n", + "After adstock: 41943.194431707096\n", + "After hill transform: 0.8342574616624476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 40,794.44\n", + "Adstocked value: 40,794.61\n", + "Saturated value: 0.9823\n", + "Final response: 27487.0555\n", + "Raw spend: 40794.438045335584\n", + "After adstock: 40794.61451592382\n", + "After hill transform: 0.9822983166039057\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 41,839.24\n", + "Adstocked value: 41,840.47\n", + "Saturated value: 0.0156\n", + "Final response: 8432.7504\n", + "Raw spend: 41839.24290973411\n", + "After adstock: 41840.46513195633\n", + "After hill transform: 0.015612245917001418\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 179,937.46\n", + "Adstocked value: 179,937.79\n", + "Saturated value: 0.5166\n", + "Final response: 73822.6938\n", + "Raw spend: 179937.45881030973\n", + "After adstock: 179937.79214364308\n", + "After hill transform: 0.5165764593808855\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 41,942.86\n", + "Adstocked value: 41,943.19\n", + "Saturated value: 0.8343\n", + "Final response: 56041.6915\n", + "Raw spend: 41942.86109837376\n", + "After adstock: 41943.194431707096\n", + "After hill transform: 0.8342574616624476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 40,794.44\n", + "Adstocked value: 40,794.61\n", + "Saturated value: 0.9823\n", + "Final response: 27487.0555\n", + "Raw spend: 40794.438045335584\n", + "After adstock: 40794.61451592382\n", + "After hill transform: 0.9822983166039057\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 41,839.24\n", + "Adstocked value: 41,840.47\n", + "Saturated value: 0.0156\n", + "Final response: 8432.7504\n", + "Raw spend: 41839.24290971921\n", + "After adstock: 41840.465131941426\n", + "After hill transform: 0.015612245916985018\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 179,937.46\n", + "Adstocked value: 179,937.79\n", + "Saturated value: 0.5166\n", + "Final response: 73822.6938\n", + "Raw spend: 179937.45881032464\n", + "After adstock: 179937.79214365798\n", + "After hill transform: 0.5165764593808975\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 41,942.86\n", + "Adstocked value: 41,943.19\n", + "Saturated value: 0.8343\n", + "Final response: 56041.6915\n", + "Raw spend: 41942.86109837376\n", + "After adstock: 41943.194431707096\n", + "After hill transform: 0.8342574616624476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 40,794.44\n", + "Adstocked value: 40,794.61\n", + "Saturated value: 0.9823\n", + "Final response: 27487.0555\n", + "Raw spend: 40794.438045335584\n", + "After adstock: 40794.61451592382\n", + "After hill transform: 0.9822983166039057\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 41,839.24\n", + "Adstocked value: 41,840.47\n", + "Saturated value: 0.0156\n", + "Final response: 8432.7504\n", + "Raw spend: 41839.24290971921\n", + "After adstock: 41840.465131941426\n", + "After hill transform: 0.015612245916985018\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 179,937.46\n", + "Adstocked value: 179,937.79\n", + "Saturated value: 0.5166\n", + "Final response: 73822.6938\n", + "Raw spend: 179937.45881030973\n", + "After adstock: 179937.79214364308\n", + "After hill transform: 0.5165764593808855\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 41,942.86\n", + "Adstocked value: 41,943.19\n", + "Saturated value: 0.8343\n", + "Final response: 56041.6915\n", + "Raw spend: 41942.86109838866\n", + "After adstock: 41943.194431722\n", + "After hill transform: 0.8342574616625771\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 40,794.44\n", + "Adstocked value: 40,794.61\n", + "Saturated value: 0.9823\n", + "Final response: 27487.0555\n", + "Raw spend: 40794.438045335584\n", + "After adstock: 40794.61451592382\n", + "After hill transform: 0.9822983166039057\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 41,839.24\n", + "Adstocked value: 41,840.47\n", + "Saturated value: 0.0156\n", + "Final response: 8432.7504\n", + "Raw spend: 41839.24290971921\n", + "After adstock: 41840.465131941426\n", + "After hill transform: 0.015612245916985018\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 179,937.46\n", + "Adstocked value: 179,937.79\n", + "Saturated value: 0.5166\n", + "Final response: 73822.6938\n", + "Raw spend: 179937.45881030973\n", + "After adstock: 179937.79214364308\n", + "After hill transform: 0.5165764593808855\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 41,942.86\n", + "Adstocked value: 41,943.19\n", + "Saturated value: 0.8343\n", + "Final response: 56041.6915\n", + "Raw spend: 41942.86109837376\n", + "After adstock: 41943.194431707096\n", + "After hill transform: 0.8342574616624476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 40,794.44\n", + "Adstocked value: 40,794.61\n", + "Saturated value: 0.9823\n", + "Final response: 27487.0555\n", + "Raw spend: 40794.438045350485\n", + "After adstock: 40794.61451593872\n", + "After hill transform: 0.9822983166039233\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 41,839.24\n", + "Adstocked value: 41,840.47\n", + "Saturated value: 0.0156\n", + "Final response: 8432.7504\n", + "Raw spend: 41839.24290971921\n", + "After adstock: 41840.465131941426\n", + "After hill transform: 0.015612245916985018\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 179,937.46\n", + "Adstocked value: 179,937.79\n", + "Saturated value: 0.5166\n", + "Final response: 73822.6938\n", + "Raw spend: 179937.45881030973\n", + "After adstock: 179937.79214364308\n", + "After hill transform: 0.5165764593808855\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 41,942.86\n", + "Adstocked value: 41,943.19\n", + "Saturated value: 0.8343\n", + "Final response: 56041.6915\n", + "Raw spend: 41942.86109837376\n", + "After adstock: 41943.194431707096\n", + "After hill transform: 0.8342574616624476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 40,794.44\n", + "Adstocked value: 40,794.61\n", + "Saturated value: 0.9823\n", + "Final response: 27487.0555\n", + "Raw spend: 40794.438045335584\n", + "After adstock: 40794.61451592382\n", + "After hill transform: 0.9822983166039057\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 41,839.24\n", + "Adstocked value: 41,840.47\n", + "Saturated value: 0.0156\n", + "Final response: 8432.7504\n", + "Raw spend: 41839.24290973411\n", + "After adstock: 41840.46513195633\n", + "After hill transform: 0.015612245917001418\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 179,937.46\n", + "Adstocked value: 179,937.79\n", + "Saturated value: 0.5166\n", + "Final response: 73822.6938\n", + "Raw spend: 179937.45881030973\n", + "After adstock: 179937.79214364308\n", + "After hill transform: 0.5165764593808855\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 41,942.86\n", + "Adstocked value: 41,943.19\n", + "Saturated value: 0.8343\n", + "Final response: 56041.6915\n", + "Raw spend: 41942.86109837376\n", + "After adstock: 41943.194431707096\n", + "After hill transform: 0.8342574616624476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 40,794.44\n", + "Adstocked value: 40,794.61\n", + "Saturated value: 0.9823\n", + "Final response: 27487.0555\n", + "Raw spend: 40794.438045335584\n", + "After adstock: 40794.61451592382\n", + "After hill transform: 0.9822983166039057\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 41,839.24\n", + "Adstocked value: 41,840.47\n", + "Saturated value: 0.0156\n", + "Final response: 8432.7504\n", + "Raw spend: 41839.24290971921\n", + "After adstock: 41840.465131941426\n", + "After hill transform: 0.015612245916985018\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 179,937.46\n", + "Adstocked value: 179,937.79\n", + "Saturated value: 0.5166\n", + "Final response: 73822.6938\n", + "Raw spend: 179937.45881032464\n", + "After adstock: 179937.79214365798\n", + "After hill transform: 0.5165764593808975\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 41,942.86\n", + "Adstocked value: 41,943.19\n", + "Saturated value: 0.8343\n", + "Final response: 56041.6915\n", + "Raw spend: 41942.86109837376\n", + "After adstock: 41943.194431707096\n", + "After hill transform: 0.8342574616624476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 40,794.44\n", + "Adstocked value: 40,794.61\n", + "Saturated value: 0.9823\n", + "Final response: 27487.0555\n", + "Raw spend: 40794.438045335584\n", + "After adstock: 40794.61451592382\n", + "After hill transform: 0.9822983166039057\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 41,839.24\n", + "Adstocked value: 41,840.47\n", + "Saturated value: 0.0156\n", + "Final response: 8432.7504\n", + "Raw spend: 41839.24290971921\n", + "After adstock: 41840.465131941426\n", + "After hill transform: 0.015612245916985018\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 179,937.46\n", + "Adstocked value: 179,937.79\n", + "Saturated value: 0.5166\n", + "Final response: 73822.6938\n", + "Raw spend: 179937.45881030973\n", + "After adstock: 179937.79214364308\n", + "After hill transform: 0.5165764593808855\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 41,942.86\n", + "Adstocked value: 41,943.19\n", + "Saturated value: 0.8343\n", + "Final response: 56041.6915\n", + "Raw spend: 41942.86109838866\n", + "After adstock: 41943.194431722\n", + "After hill transform: 0.8342574616625771\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 40,794.44\n", + "Adstocked value: 40,794.61\n", + "Saturated value: 0.9823\n", + "Final response: 27487.0555\n", + "Raw spend: 40794.438045335584\n", + "After adstock: 40794.61451592382\n", + "After hill transform: 0.9822983166039057\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 41,839.24\n", + "Adstocked value: 41,840.47\n", + "Saturated value: 0.0156\n", + "Final response: 8432.7504\n", + "Raw spend: 41839.24290971921\n", + "After adstock: 41840.465131941426\n", + "After hill transform: 0.015612245916985018\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 179,937.46\n", + "Adstocked value: 179,937.79\n", + "Saturated value: 0.5166\n", + "Final response: 73822.6938\n", + "Raw spend: 179937.45881030973\n", + "After adstock: 179937.79214364308\n", + "After hill transform: 0.5165764593808855\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 41,942.86\n", + "Adstocked value: 41,943.19\n", + "Saturated value: 0.8343\n", + "Final response: 56041.6915\n", + "Raw spend: 41942.86109837376\n", + "After adstock: 41943.194431707096\n", + "After hill transform: 0.8342574616624476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 40,794.44\n", + "Adstocked value: 40,794.61\n", + "Saturated value: 0.9823\n", + "Final response: 27487.0555\n", + "Raw spend: 40794.438045350485\n", + "After adstock: 40794.61451593872\n", + "After hill transform: 0.9822983166039233\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 46,083.59\n", + "Adstocked value: 46,084.81\n", + "Saturated value: 0.0207\n", + "Final response: 11205.7337\n", + "Raw spend: 46083.59152361953\n", + "After adstock: 46084.81374584175\n", + "After hill transform: 0.020746098525675022\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 182,716.74\n", + "Adstocked value: 182,717.07\n", + "Saturated value: 0.5188\n", + "Final response: 74143.4523\n", + "Raw spend: 182716.7378338393\n", + "After adstock: 182717.07116717263\n", + "After hill transform: 0.5188209762444976\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 46,562.81\n", + "Adstocked value: 46,563.14\n", + "Saturated value: 0.8689\n", + "Final response: 58368.2329\n", + "Raw spend: 46562.80904528809\n", + "After adstock: 46563.14237862143\n", + "After hill transform: 0.8688912223406126\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 39,295.00\n", + "Adstocked value: 39,295.18\n", + "Saturated value: 0.9804\n", + "Final response: 27433.8671\n", + "Raw spend: 39295.00221926014\n", + "After adstock: 39295.17868984838\n", + "After hill transform: 0.9803975357637825\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 46,083.59\n", + "Adstocked value: 46,084.81\n", + "Saturated value: 0.0207\n", + "Final response: 11205.7337\n", + "Raw spend: 46083.59152361953\n", + "After adstock: 46084.81374584175\n", + "After hill transform: 0.020746098525675022\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 182,716.74\n", + "Adstocked value: 182,717.07\n", + "Saturated value: 0.5188\n", + "Final response: 74143.4523\n", + "Raw spend: 182716.7378338393\n", + "After adstock: 182717.07116717263\n", + "After hill transform: 0.5188209762444976\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 46,562.81\n", + "Adstocked value: 46,563.14\n", + "Saturated value: 0.8689\n", + "Final response: 58368.2329\n", + "Raw spend: 46562.80904528809\n", + "After adstock: 46563.14237862143\n", + "After hill transform: 0.8688912223406126\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 39,295.00\n", + "Adstocked value: 39,295.18\n", + "Saturated value: 0.9804\n", + "Final response: 27433.8671\n", + "Raw spend: 39295.00221926014\n", + "After adstock: 39295.17868984838\n", + "After hill transform: 0.9803975357637825\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 46,083.59\n", + "Adstocked value: 46,084.81\n", + "Saturated value: 0.0207\n", + "Final response: 11205.7337\n", + "Raw spend: 46083.59152363443\n", + "After adstock: 46084.81374585665\n", + "After hill transform: 0.020746098525694708\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 182,716.74\n", + "Adstocked value: 182,717.07\n", + "Saturated value: 0.5188\n", + "Final response: 74143.4523\n", + "Raw spend: 182716.7378338393\n", + "After adstock: 182717.07116717263\n", + "After hill transform: 0.5188209762444976\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 46,562.81\n", + "Adstocked value: 46,563.14\n", + "Saturated value: 0.8689\n", + "Final response: 58368.2329\n", + "Raw spend: 46562.80904528809\n", + "After adstock: 46563.14237862143\n", + "After hill transform: 0.8688912223406126\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 39,295.00\n", + "Adstocked value: 39,295.18\n", + "Saturated value: 0.9804\n", + "Final response: 27433.8671\n", + "Raw spend: 39295.00221926014\n", + "After adstock: 39295.17868984838\n", + "After hill transform: 0.9803975357637825\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 46,083.59\n", + "Adstocked value: 46,084.81\n", + "Saturated value: 0.0207\n", + "Final response: 11205.7337\n", + "Raw spend: 46083.59152361953\n", + "After adstock: 46084.81374584175\n", + "After hill transform: 0.020746098525675022\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 182,716.74\n", + "Adstocked value: 182,717.07\n", + "Saturated value: 0.5188\n", + "Final response: 74143.4523\n", + "Raw spend: 182716.7378338542\n", + "After adstock: 182717.07116718753\n", + "After hill transform: 0.5188209762445095\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 46,562.81\n", + "Adstocked value: 46,563.14\n", + "Saturated value: 0.8689\n", + "Final response: 58368.2329\n", + "Raw spend: 46562.80904528809\n", + "After adstock: 46563.14237862143\n", + "After hill transform: 0.8688912223406126\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 39,295.00\n", + "Adstocked value: 39,295.18\n", + "Saturated value: 0.9804\n", + "Final response: 27433.8671\n", + "Raw spend: 39295.00221926014\n", + "After adstock: 39295.17868984838\n", + "After hill transform: 0.9803975357637825\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 46,083.59\n", + "Adstocked value: 46,084.81\n", + "Saturated value: 0.0207\n", + "Final response: 11205.7337\n", + "Raw spend: 46083.59152361953\n", + "After adstock: 46084.81374584175\n", + "After hill transform: 0.020746098525675022\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 182,716.74\n", + "Adstocked value: 182,717.07\n", + "Saturated value: 0.5188\n", + "Final response: 74143.4523\n", + "Raw spend: 182716.7378338393\n", + "After adstock: 182717.07116717263\n", + "After hill transform: 0.5188209762444976\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 46,562.81\n", + "Adstocked value: 46,563.14\n", + "Saturated value: 0.8689\n", + "Final response: 58368.2329\n", + "Raw spend: 46562.809045302994\n", + "After adstock: 46563.14237863633\n", + "After hill transform: 0.8688912223407084\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 39,295.00\n", + "Adstocked value: 39,295.18\n", + "Saturated value: 0.9804\n", + "Final response: 27433.8671\n", + "Raw spend: 39295.00221926014\n", + "After adstock: 39295.17868984838\n", + "After hill transform: 0.9803975357637825\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 46,083.59\n", + "Adstocked value: 46,084.81\n", + "Saturated value: 0.0207\n", + "Final response: 11205.7337\n", + "Raw spend: 46083.59152361953\n", + "After adstock: 46084.81374584175\n", + "After hill transform: 0.020746098525675022\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 182,716.74\n", + "Adstocked value: 182,717.07\n", + "Saturated value: 0.5188\n", + "Final response: 74143.4523\n", + "Raw spend: 182716.7378338393\n", + "After adstock: 182717.07116717263\n", + "After hill transform: 0.5188209762444976\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 46,562.81\n", + "Adstocked value: 46,563.14\n", + "Saturated value: 0.8689\n", + "Final response: 58368.2329\n", + "Raw spend: 46562.80904528809\n", + "After adstock: 46563.14237862143\n", + "After hill transform: 0.8688912223406126\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 39,295.00\n", + "Adstocked value: 39,295.18\n", + "Saturated value: 0.9804\n", + "Final response: 27433.8671\n", + "Raw spend: 39295.00221927504\n", + "After adstock: 39295.17868986328\n", + "After hill transform: 0.9803975357638027\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 46,083.59\n", + "Adstocked value: 46,084.81\n", + "Saturated value: 0.0207\n", + "Final response: 11205.7337\n", + "Raw spend: 46083.59152361953\n", + "After adstock: 46084.81374584175\n", + "After hill transform: 0.020746098525675022\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 182,716.74\n", + "Adstocked value: 182,717.07\n", + "Saturated value: 0.5188\n", + "Final response: 74143.4523\n", + "Raw spend: 182716.7378338393\n", + "After adstock: 182717.07116717263\n", + "After hill transform: 0.5188209762444976\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 46,562.81\n", + "Adstocked value: 46,563.14\n", + "Saturated value: 0.8689\n", + "Final response: 58368.2329\n", + "Raw spend: 46562.80904528809\n", + "After adstock: 46563.14237862143\n", + "After hill transform: 0.8688912223406126\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 39,295.00\n", + "Adstocked value: 39,295.18\n", + "Saturated value: 0.9804\n", + "Final response: 27433.8671\n", + "Raw spend: 39295.00221926014\n", + "After adstock: 39295.17868984838\n", + "After hill transform: 0.9803975357637825\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 46,083.59\n", + "Adstocked value: 46,084.81\n", + "Saturated value: 0.0207\n", + "Final response: 11205.7337\n", + "Raw spend: 46083.59152363443\n", + "After adstock: 46084.81374585665\n", + "After hill transform: 0.020746098525694708\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 182,716.74\n", + "Adstocked value: 182,717.07\n", + "Saturated value: 0.5188\n", + "Final response: 74143.4523\n", + "Raw spend: 182716.7378338393\n", + "After adstock: 182717.07116717263\n", + "After hill transform: 0.5188209762444976\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 46,562.81\n", + "Adstocked value: 46,563.14\n", + "Saturated value: 0.8689\n", + "Final response: 58368.2329\n", + "Raw spend: 46562.80904528809\n", + "After adstock: 46563.14237862143\n", + "After hill transform: 0.8688912223406126\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 39,295.00\n", + "Adstocked value: 39,295.18\n", + "Saturated value: 0.9804\n", + "Final response: 27433.8671\n", + "Raw spend: 39295.00221926014\n", + "After adstock: 39295.17868984838\n", + "After hill transform: 0.9803975357637825\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 46,083.59\n", + "Adstocked value: 46,084.81\n", + "Saturated value: 0.0207\n", + "Final response: 11205.7337\n", + "Raw spend: 46083.59152361953\n", + "After adstock: 46084.81374584175\n", + "After hill transform: 0.020746098525675022\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 182,716.74\n", + "Adstocked value: 182,717.07\n", + "Saturated value: 0.5188\n", + "Final response: 74143.4523\n", + "Raw spend: 182716.7378338542\n", + "After adstock: 182717.07116718753\n", + "After hill transform: 0.5188209762445095\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 46,562.81\n", + "Adstocked value: 46,563.14\n", + "Saturated value: 0.8689\n", + "Final response: 58368.2329\n", + "Raw spend: 46562.80904528809\n", + "After adstock: 46563.14237862143\n", + "After hill transform: 0.8688912223406126\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 39,295.00\n", + "Adstocked value: 39,295.18\n", + "Saturated value: 0.9804\n", + "Final response: 27433.8671\n", + "Raw spend: 39295.00221926014\n", + "After adstock: 39295.17868984838\n", + "After hill transform: 0.9803975357637825\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 46,083.59\n", + "Adstocked value: 46,084.81\n", + "Saturated value: 0.0207\n", + "Final response: 11205.7337\n", + "Raw spend: 46083.59152361953\n", + "After adstock: 46084.81374584175\n", + "After hill transform: 0.020746098525675022\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 182,716.74\n", + "Adstocked value: 182,717.07\n", + "Saturated value: 0.5188\n", + "Final response: 74143.4523\n", + "Raw spend: 182716.7378338393\n", + "After adstock: 182717.07116717263\n", + "After hill transform: 0.5188209762444976\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 46,562.81\n", + "Adstocked value: 46,563.14\n", + "Saturated value: 0.8689\n", + "Final response: 58368.2329\n", + "Raw spend: 46562.809045302994\n", + "After adstock: 46563.14237863633\n", + "After hill transform: 0.8688912223407084\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 39,295.00\n", + "Adstocked value: 39,295.18\n", + "Saturated value: 0.9804\n", + "Final response: 27433.8671\n", + "Raw spend: 39295.00221926014\n", + "After adstock: 39295.17868984838\n", + "After hill transform: 0.9803975357637825\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 46,083.59\n", + "Adstocked value: 46,084.81\n", + "Saturated value: 0.0207\n", + "Final response: 11205.7337\n", + "Raw spend: 46083.59152361953\n", + "After adstock: 46084.81374584175\n", + "After hill transform: 0.020746098525675022\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 182,716.74\n", + "Adstocked value: 182,717.07\n", + "Saturated value: 0.5188\n", + "Final response: 74143.4523\n", + "Raw spend: 182716.7378338393\n", + "After adstock: 182717.07116717263\n", + "After hill transform: 0.5188209762444976\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 46,562.81\n", + "Adstocked value: 46,563.14\n", + "Saturated value: 0.8689\n", + "Final response: 58368.2329\n", + "Raw spend: 46562.80904528809\n", + "After adstock: 46563.14237862143\n", + "After hill transform: 0.8688912223406126\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 39,295.00\n", + "Adstocked value: 39,295.18\n", + "Saturated value: 0.9804\n", + "Final response: 27433.8671\n", + "Raw spend: 39295.00221927504\n", + "After adstock: 39295.17868986328\n", + "After hill transform: 0.9803975357638027\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 47,539.54\n", + "Adstocked value: 47,540.76\n", + "Saturated value: 0.0227\n", + "Final response: 12275.5284\n", + "Raw spend: 47539.539656701614\n", + "After adstock: 47540.76187892383\n", + "After hill transform: 0.022726697544457972\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 183,376.96\n", + "Adstocked value: 183,377.29\n", + "Saturated value: 0.5193\n", + "Final response: 74218.9160\n", + "Raw spend: 183376.95653052555\n", + "After adstock: 183377.2898638589\n", + "After hill transform: 0.519349035873206\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 48,145.69\n", + "Adstocked value: 48,146.02\n", + "Saturated value: 0.8786\n", + "Final response: 59020.1107\n", + "Raw spend: 48145.68813537263\n", + "After adstock: 48146.02146870596\n", + "After hill transform: 0.8785953165648108\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 38,676.50\n", + "Adstocked value: 38,676.68\n", + "Saturated value: 0.9795\n", + "Final response: 27409.6806\n", + "Raw spend: 38676.50087589645\n", + "After adstock: 38676.677346484685\n", + "After hill transform: 0.9795331894586078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 47,539.54\n", + "Adstocked value: 47,540.76\n", + "Saturated value: 0.0227\n", + "Final response: 12275.5284\n", + "Raw spend: 47539.539656701614\n", + "After adstock: 47540.76187892383\n", + "After hill transform: 0.022726697544457972\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 183,376.96\n", + "Adstocked value: 183,377.29\n", + "Saturated value: 0.5193\n", + "Final response: 74218.9160\n", + "Raw spend: 183376.95653052555\n", + "After adstock: 183377.2898638589\n", + "After hill transform: 0.519349035873206\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 48,145.69\n", + "Adstocked value: 48,146.02\n", + "Saturated value: 0.8786\n", + "Final response: 59020.1107\n", + "Raw spend: 48145.68813537263\n", + "After adstock: 48146.02146870596\n", + "After hill transform: 0.8785953165648108\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 38,676.50\n", + "Adstocked value: 38,676.68\n", + "Saturated value: 0.9795\n", + "Final response: 27409.6806\n", + "Raw spend: 38676.50087589645\n", + "After adstock: 38676.677346484685\n", + "After hill transform: 0.9795331894586078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 47,539.54\n", + "Adstocked value: 47,540.76\n", + "Saturated value: 0.0227\n", + "Final response: 12275.5284\n", + "Raw spend: 47539.539656716515\n", + "After adstock: 47540.761878938734\n", + "After hill transform: 0.022726697544478834\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 183,376.96\n", + "Adstocked value: 183,377.29\n", + "Saturated value: 0.5193\n", + "Final response: 74218.9160\n", + "Raw spend: 183376.95653052555\n", + "After adstock: 183377.2898638589\n", + "After hill transform: 0.519349035873206\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 48,145.69\n", + "Adstocked value: 48,146.02\n", + "Saturated value: 0.8786\n", + "Final response: 59020.1107\n", + "Raw spend: 48145.68813537263\n", + "After adstock: 48146.02146870596\n", + "After hill transform: 0.8785953165648108\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 38,676.50\n", + "Adstocked value: 38,676.68\n", + "Saturated value: 0.9795\n", + "Final response: 27409.6806\n", + "Raw spend: 38676.50087589645\n", + "After adstock: 38676.677346484685\n", + "After hill transform: 0.9795331894586078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 47,539.54\n", + "Adstocked value: 47,540.76\n", + "Saturated value: 0.0227\n", + "Final response: 12275.5284\n", + "Raw spend: 47539.539656701614\n", + "After adstock: 47540.76187892383\n", + "After hill transform: 0.022726697544457972\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 183,376.96\n", + "Adstocked value: 183,377.29\n", + "Saturated value: 0.5193\n", + "Final response: 74218.9160\n", + "Raw spend: 183376.95653054045\n", + "After adstock: 183377.2898638738\n", + "After hill transform: 0.5193490358732179\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 48,145.69\n", + "Adstocked value: 48,146.02\n", + "Saturated value: 0.8786\n", + "Final response: 59020.1107\n", + "Raw spend: 48145.68813537263\n", + "After adstock: 48146.02146870596\n", + "After hill transform: 0.8785953165648108\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 38,676.50\n", + "Adstocked value: 38,676.68\n", + "Saturated value: 0.9795\n", + "Final response: 27409.6806\n", + "Raw spend: 38676.50087589645\n", + "After adstock: 38676.677346484685\n", + "After hill transform: 0.9795331894586078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 47,539.54\n", + "Adstocked value: 47,540.76\n", + "Saturated value: 0.0227\n", + "Final response: 12275.5284\n", + "Raw spend: 47539.539656701614\n", + "After adstock: 47540.76187892383\n", + "After hill transform: 0.022726697544457972\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 183,376.96\n", + "Adstocked value: 183,377.29\n", + "Saturated value: 0.5193\n", + "Final response: 74218.9160\n", + "Raw spend: 183376.95653052555\n", + "After adstock: 183377.2898638589\n", + "After hill transform: 0.519349035873206\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 48,145.69\n", + "Adstocked value: 48,146.02\n", + "Saturated value: 0.8786\n", + "Final response: 59020.1107\n", + "Raw spend: 48145.68813538753\n", + "After adstock: 48146.021468720865\n", + "After hill transform: 0.8785953165648978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 38,676.50\n", + "Adstocked value: 38,676.68\n", + "Saturated value: 0.9795\n", + "Final response: 27409.6806\n", + "Raw spend: 38676.50087589645\n", + "After adstock: 38676.677346484685\n", + "After hill transform: 0.9795331894586078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 47,539.54\n", + "Adstocked value: 47,540.76\n", + "Saturated value: 0.0227\n", + "Final response: 12275.5284\n", + "Raw spend: 47539.539656701614\n", + "After adstock: 47540.76187892383\n", + "After hill transform: 0.022726697544457972\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 183,376.96\n", + "Adstocked value: 183,377.29\n", + "Saturated value: 0.5193\n", + "Final response: 74218.9160\n", + "Raw spend: 183376.95653052555\n", + "After adstock: 183377.2898638589\n", + "After hill transform: 0.519349035873206\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 48,145.69\n", + "Adstocked value: 48,146.02\n", + "Saturated value: 0.8786\n", + "Final response: 59020.1107\n", + "Raw spend: 48145.68813537263\n", + "After adstock: 48146.02146870596\n", + "After hill transform: 0.8785953165648108\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 38,676.50\n", + "Adstocked value: 38,676.68\n", + "Saturated value: 0.9795\n", + "Final response: 27409.6806\n", + "Raw spend: 38676.50087591135\n", + "After adstock: 38676.677346499586\n", + "After hill transform: 0.9795331894586292\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 47,539.54\n", + "Adstocked value: 47,540.76\n", + "Saturated value: 0.0227\n", + "Final response: 12275.5284\n", + "Raw spend: 47539.539656701614\n", + "After adstock: 47540.76187892383\n", + "After hill transform: 0.022726697544457972\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 183,376.96\n", + "Adstocked value: 183,377.29\n", + "Saturated value: 0.5193\n", + "Final response: 74218.9160\n", + "Raw spend: 183376.95653052555\n", + "After adstock: 183377.2898638589\n", + "After hill transform: 0.519349035873206\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 48,145.69\n", + "Adstocked value: 48,146.02\n", + "Saturated value: 0.8786\n", + "Final response: 59020.1107\n", + "Raw spend: 48145.68813537263\n", + "After adstock: 48146.02146870596\n", + "After hill transform: 0.8785953165648108\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 38,676.50\n", + "Adstocked value: 38,676.68\n", + "Saturated value: 0.9795\n", + "Final response: 27409.6806\n", + "Raw spend: 38676.50087589645\n", + "After adstock: 38676.677346484685\n", + "After hill transform: 0.9795331894586078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 47,539.54\n", + "Adstocked value: 47,540.76\n", + "Saturated value: 0.0227\n", + "Final response: 12275.5284\n", + "Raw spend: 47539.539656716515\n", + "After adstock: 47540.761878938734\n", + "After hill transform: 0.022726697544478834\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 183,376.96\n", + "Adstocked value: 183,377.29\n", + "Saturated value: 0.5193\n", + "Final response: 74218.9160\n", + "Raw spend: 183376.95653052555\n", + "After adstock: 183377.2898638589\n", + "After hill transform: 0.519349035873206\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 48,145.69\n", + "Adstocked value: 48,146.02\n", + "Saturated value: 0.8786\n", + "Final response: 59020.1107\n", + "Raw spend: 48145.68813537263\n", + "After adstock: 48146.02146870596\n", + "After hill transform: 0.8785953165648108\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 38,676.50\n", + "Adstocked value: 38,676.68\n", + "Saturated value: 0.9795\n", + "Final response: 27409.6806\n", + "Raw spend: 38676.50087589645\n", + "After adstock: 38676.677346484685\n", + "After hill transform: 0.9795331894586078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 47,539.54\n", + "Adstocked value: 47,540.76\n", + "Saturated value: 0.0227\n", + "Final response: 12275.5284\n", + "Raw spend: 47539.539656701614\n", + "After adstock: 47540.76187892383\n", + "After hill transform: 0.022726697544457972\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 183,376.96\n", + "Adstocked value: 183,377.29\n", + "Saturated value: 0.5193\n", + "Final response: 74218.9160\n", + "Raw spend: 183376.95653054045\n", + "After adstock: 183377.2898638738\n", + "After hill transform: 0.5193490358732179\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 48,145.69\n", + "Adstocked value: 48,146.02\n", + "Saturated value: 0.8786\n", + "Final response: 59020.1107\n", + "Raw spend: 48145.68813537263\n", + "After adstock: 48146.02146870596\n", + "After hill transform: 0.8785953165648108\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 38,676.50\n", + "Adstocked value: 38,676.68\n", + "Saturated value: 0.9795\n", + "Final response: 27409.6806\n", + "Raw spend: 38676.50087589645\n", + "After adstock: 38676.677346484685\n", + "After hill transform: 0.9795331894586078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 47,539.54\n", + "Adstocked value: 47,540.76\n", + "Saturated value: 0.0227\n", + "Final response: 12275.5284\n", + "Raw spend: 47539.539656701614\n", + "After adstock: 47540.76187892383\n", + "After hill transform: 0.022726697544457972\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 183,376.96\n", + "Adstocked value: 183,377.29\n", + "Saturated value: 0.5193\n", + "Final response: 74218.9160\n", + "Raw spend: 183376.95653052555\n", + "After adstock: 183377.2898638589\n", + "After hill transform: 0.519349035873206\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 48,145.69\n", + "Adstocked value: 48,146.02\n", + "Saturated value: 0.8786\n", + "Final response: 59020.1107\n", + "Raw spend: 48145.68813538753\n", + "After adstock: 48146.021468720865\n", + "After hill transform: 0.8785953165648978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 38,676.50\n", + "Adstocked value: 38,676.68\n", + "Saturated value: 0.9795\n", + "Final response: 27409.6806\n", + "Raw spend: 38676.50087589645\n", + "After adstock: 38676.677346484685\n", + "After hill transform: 0.9795331894586078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 47,539.54\n", + "Adstocked value: 47,540.76\n", + "Saturated value: 0.0227\n", + "Final response: 12275.5284\n", + "Raw spend: 47539.539656701614\n", + "After adstock: 47540.76187892383\n", + "After hill transform: 0.022726697544457972\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 183,376.96\n", + "Adstocked value: 183,377.29\n", + "Saturated value: 0.5193\n", + "Final response: 74218.9160\n", + "Raw spend: 183376.95653052555\n", + "After adstock: 183377.2898638589\n", + "After hill transform: 0.519349035873206\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 48,145.69\n", + "Adstocked value: 48,146.02\n", + "Saturated value: 0.8786\n", + "Final response: 59020.1107\n", + "Raw spend: 48145.68813537263\n", + "After adstock: 48146.02146870596\n", + "After hill transform: 0.8785953165648108\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 38,676.50\n", + "Adstocked value: 38,676.68\n", + "Saturated value: 0.9795\n", + "Final response: 27409.6806\n", + "Raw spend: 38676.50087591135\n", + "After adstock: 38676.677346499586\n", + "After hill transform: 0.9795331894586292\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 63,639.38\n", + "Adstocked value: 63,640.60\n", + "Saturated value: 0.0528\n", + "Final response: 28513.2373\n", + "Raw spend: 63639.378953522086\n", + "After adstock: 63640.601175744305\n", + "After hill transform: 0.05278890649341529\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 192,560.17\n", + "Adstocked value: 192,560.50\n", + "Saturated value: 0.5265\n", + "Final response: 75240.6077\n", + "Raw spend: 192560.16582962492\n", + "After adstock: 192560.49916295827\n", + "After hill transform: 0.5264983527822488\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 65,649.38\n", + "Adstocked value: 65,649.72\n", + "Saturated value: 0.9424\n", + "Final response: 63308.5217\n", + "Raw spend: 65649.38349306419\n", + "After adstock: 65649.71682639752\n", + "After hill transform: 0.942434197895827\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 32,509.37\n", + "Adstocked value: 32,509.55\n", + "Saturated value: 0.9673\n", + "Final response: 27066.5249\n", + "Raw spend: 32509.37219380415\n", + "After adstock: 32509.548664392383\n", + "After hill transform: 0.9672699179730705\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 63,639.38\n", + "Adstocked value: 63,640.60\n", + "Saturated value: 0.0528\n", + "Final response: 28513.2373\n", + "Raw spend: 63639.378953522086\n", + "After adstock: 63640.601175744305\n", + "After hill transform: 0.05278890649341529\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 192,560.17\n", + "Adstocked value: 192,560.50\n", + "Saturated value: 0.5265\n", + "Final response: 75240.6077\n", + "Raw spend: 192560.16582962492\n", + "After adstock: 192560.49916295827\n", + "After hill transform: 0.5264983527822488\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 65,649.38\n", + "Adstocked value: 65,649.72\n", + "Saturated value: 0.9424\n", + "Final response: 63308.5217\n", + "Raw spend: 65649.38349306419\n", + "After adstock: 65649.71682639752\n", + "After hill transform: 0.942434197895827\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 32,509.37\n", + "Adstocked value: 32,509.55\n", + "Saturated value: 0.9673\n", + "Final response: 27066.5249\n", + "Raw spend: 32509.37219380415\n", + "After adstock: 32509.548664392383\n", + "After hill transform: 0.9672699179730705\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 63,639.38\n", + "Adstocked value: 63,640.60\n", + "Saturated value: 0.0528\n", + "Final response: 28513.2373\n", + "Raw spend: 63639.37895353699\n", + "After adstock: 63640.601175759206\n", + "After hill transform: 0.052788906493450374\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 192,560.17\n", + "Adstocked value: 192,560.50\n", + "Saturated value: 0.5265\n", + "Final response: 75240.6077\n", + "Raw spend: 192560.16582962492\n", + "After adstock: 192560.49916295827\n", + "After hill transform: 0.5264983527822488\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 65,649.38\n", + "Adstocked value: 65,649.72\n", + "Saturated value: 0.9424\n", + "Final response: 63308.5217\n", + "Raw spend: 65649.38349306419\n", + "After adstock: 65649.71682639752\n", + "After hill transform: 0.942434197895827\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 32,509.37\n", + "Adstocked value: 32,509.55\n", + "Saturated value: 0.9673\n", + "Final response: 27066.5249\n", + "Raw spend: 32509.37219380415\n", + "After adstock: 32509.548664392383\n", + "After hill transform: 0.9672699179730705\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 63,639.38\n", + "Adstocked value: 63,640.60\n", + "Saturated value: 0.0528\n", + "Final response: 28513.2373\n", + "Raw spend: 63639.378953522086\n", + "After adstock: 63640.601175744305\n", + "After hill transform: 0.05278890649341529\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 192,560.17\n", + "Adstocked value: 192,560.50\n", + "Saturated value: 0.5265\n", + "Final response: 75240.6077\n", + "Raw spend: 192560.16582963982\n", + "After adstock: 192560.49916297317\n", + "After hill transform: 0.5264983527822601\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 65,649.38\n", + "Adstocked value: 65,649.72\n", + "Saturated value: 0.9424\n", + "Final response: 63308.5217\n", + "Raw spend: 65649.38349306419\n", + "After adstock: 65649.71682639752\n", + "After hill transform: 0.942434197895827\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 32,509.37\n", + "Adstocked value: 32,509.55\n", + "Saturated value: 0.9673\n", + "Final response: 27066.5249\n", + "Raw spend: 32509.37219380415\n", + "After adstock: 32509.548664392383\n", + "After hill transform: 0.9672699179730705\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 63,639.38\n", + "Adstocked value: 63,640.60\n", + "Saturated value: 0.0528\n", + "Final response: 28513.2373\n", + "Raw spend: 63639.378953522086\n", + "After adstock: 63640.601175744305\n", + "After hill transform: 0.05278890649341529\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 192,560.17\n", + "Adstocked value: 192,560.50\n", + "Saturated value: 0.5265\n", + "Final response: 75240.6077\n", + "Raw spend: 192560.16582962492\n", + "After adstock: 192560.49916295827\n", + "After hill transform: 0.5264983527822488\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 65,649.38\n", + "Adstocked value: 65,649.72\n", + "Saturated value: 0.9424\n", + "Final response: 63308.5217\n", + "Raw spend: 65649.38349307909\n", + "After adstock: 65649.71682641242\n", + "After hill transform: 0.9424341978958595\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 32,509.37\n", + "Adstocked value: 32,509.55\n", + "Saturated value: 0.9673\n", + "Final response: 27066.5249\n", + "Raw spend: 32509.37219380415\n", + "After adstock: 32509.548664392383\n", + "After hill transform: 0.9672699179730705\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 63,639.38\n", + "Adstocked value: 63,640.60\n", + "Saturated value: 0.0528\n", + "Final response: 28513.2373\n", + "Raw spend: 63639.378953522086\n", + "After adstock: 63640.601175744305\n", + "After hill transform: 0.05278890649341529\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 192,560.17\n", + "Adstocked value: 192,560.50\n", + "Saturated value: 0.5265\n", + "Final response: 75240.6077\n", + "Raw spend: 192560.16582962492\n", + "After adstock: 192560.49916295827\n", + "After hill transform: 0.5264983527822488\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 65,649.38\n", + "Adstocked value: 65,649.72\n", + "Saturated value: 0.9424\n", + "Final response: 63308.5217\n", + "Raw spend: 65649.38349306419\n", + "After adstock: 65649.71682639752\n", + "After hill transform: 0.942434197895827\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 32,509.37\n", + "Adstocked value: 32,509.55\n", + "Saturated value: 0.9673\n", + "Final response: 27066.5249\n", + "Raw spend: 32509.37219381905\n", + "After adstock: 32509.548664407284\n", + "After hill transform: 0.9672699179731108\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 63,639.38\n", + "Adstocked value: 63,640.60\n", + "Saturated value: 0.0528\n", + "Final response: 28513.2373\n", + "Raw spend: 63639.378953522086\n", + "After adstock: 63640.601175744305\n", + "After hill transform: 0.05278890649341529\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 192,560.17\n", + "Adstocked value: 192,560.50\n", + "Saturated value: 0.5265\n", + "Final response: 75240.6077\n", + "Raw spend: 192560.16582962492\n", + "After adstock: 192560.49916295827\n", + "After hill transform: 0.5264983527822488\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 65,649.38\n", + "Adstocked value: 65,649.72\n", + "Saturated value: 0.9424\n", + "Final response: 63308.5217\n", + "Raw spend: 65649.38349306419\n", + "After adstock: 65649.71682639752\n", + "After hill transform: 0.942434197895827\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 32,509.37\n", + "Adstocked value: 32,509.55\n", + "Saturated value: 0.9673\n", + "Final response: 27066.5249\n", + "Raw spend: 32509.37219380415\n", + "After adstock: 32509.548664392383\n", + "After hill transform: 0.9672699179730705\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 63,639.38\n", + "Adstocked value: 63,640.60\n", + "Saturated value: 0.0528\n", + "Final response: 28513.2373\n", + "Raw spend: 63639.37895353699\n", + "After adstock: 63640.601175759206\n", + "After hill transform: 0.052788906493450374\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 192,560.17\n", + "Adstocked value: 192,560.50\n", + "Saturated value: 0.5265\n", + "Final response: 75240.6077\n", + "Raw spend: 192560.16582962492\n", + "After adstock: 192560.49916295827\n", + "After hill transform: 0.5264983527822488\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 65,649.38\n", + "Adstocked value: 65,649.72\n", + "Saturated value: 0.9424\n", + "Final response: 63308.5217\n", + "Raw spend: 65649.38349306419\n", + "After adstock: 65649.71682639752\n", + "After hill transform: 0.942434197895827\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 32,509.37\n", + "Adstocked value: 32,509.55\n", + "Saturated value: 0.9673\n", + "Final response: 27066.5249\n", + "Raw spend: 32509.37219380415\n", + "After adstock: 32509.548664392383\n", + "After hill transform: 0.9672699179730705\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 63,639.38\n", + "Adstocked value: 63,640.60\n", + "Saturated value: 0.0528\n", + "Final response: 28513.2373\n", + "Raw spend: 63639.378953522086\n", + "After adstock: 63640.601175744305\n", + "After hill transform: 0.05278890649341529\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 192,560.17\n", + "Adstocked value: 192,560.50\n", + "Saturated value: 0.5265\n", + "Final response: 75240.6077\n", + "Raw spend: 192560.16582963982\n", + "After adstock: 192560.49916297317\n", + "After hill transform: 0.5264983527822601\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 65,649.38\n", + "Adstocked value: 65,649.72\n", + "Saturated value: 0.9424\n", + "Final response: 63308.5217\n", + "Raw spend: 65649.38349306419\n", + "After adstock: 65649.71682639752\n", + "After hill transform: 0.942434197895827\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 32,509.37\n", + "Adstocked value: 32,509.55\n", + "Saturated value: 0.9673\n", + "Final response: 27066.5249\n", + "Raw spend: 32509.37219380415\n", + "After adstock: 32509.548664392383\n", + "After hill transform: 0.9672699179730705\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 63,639.38\n", + "Adstocked value: 63,640.60\n", + "Saturated value: 0.0528\n", + "Final response: 28513.2373\n", + "Raw spend: 63639.378953522086\n", + "After adstock: 63640.601175744305\n", + "After hill transform: 0.05278890649341529\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 192,560.17\n", + "Adstocked value: 192,560.50\n", + "Saturated value: 0.5265\n", + "Final response: 75240.6077\n", + "Raw spend: 192560.16582962492\n", + "After adstock: 192560.49916295827\n", + "After hill transform: 0.5264983527822488\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 65,649.38\n", + "Adstocked value: 65,649.72\n", + "Saturated value: 0.9424\n", + "Final response: 63308.5217\n", + "Raw spend: 65649.38349307909\n", + "After adstock: 65649.71682641242\n", + "After hill transform: 0.9424341978958595\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 32,509.37\n", + "Adstocked value: 32,509.55\n", + "Saturated value: 0.9673\n", + "Final response: 27066.5249\n", + "Raw spend: 32509.37219380415\n", + "After adstock: 32509.548664392383\n", + "After hill transform: 0.9672699179730705\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 63,639.38\n", + "Adstocked value: 63,640.60\n", + "Saturated value: 0.0528\n", + "Final response: 28513.2373\n", + "Raw spend: 63639.378953522086\n", + "After adstock: 63640.601175744305\n", + "After hill transform: 0.05278890649341529\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 192,560.17\n", + "Adstocked value: 192,560.50\n", + "Saturated value: 0.5265\n", + "Final response: 75240.6077\n", + "Raw spend: 192560.16582962492\n", + "After adstock: 192560.49916295827\n", + "After hill transform: 0.5264983527822488\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 65,649.38\n", + "Adstocked value: 65,649.72\n", + "Saturated value: 0.9424\n", + "Final response: 63308.5217\n", + "Raw spend: 65649.38349306419\n", + "After adstock: 65649.71682639752\n", + "After hill transform: 0.942434197895827\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 32,509.37\n", + "Adstocked value: 32,509.55\n", + "Saturated value: 0.9673\n", + "Final response: 27066.5249\n", + "Raw spend: 32509.37219381905\n", + "After adstock: 32509.548664407284\n", + "After hill transform: 0.9672699179731108\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 102,583.01\n", + "Adstocked value: 102,584.23\n", + "Saturated value: 0.1890\n", + "Final response: 102084.3610\n", + "Raw spend: 102583.01220482672\n", + "After adstock: 102584.23442704894\n", + "After hill transform: 0.1889971923131194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 214,774.93\n", + "Adstocked value: 214,775.26\n", + "Saturated value: 0.5424\n", + "Final response: 77517.2283\n", + "Raw spend: 214774.93034103233\n", + "After adstock: 214775.26367436568\n", + "After hill transform: 0.5424290722197704\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522801857\n", + "After adstock: 107986.0985613519\n", + "After hill transform: 0.9837883468768387\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 17,593.33\n", + "Adstocked value: 17,593.50\n", + "Saturated value: 0.8432\n", + "Final response: 23594.2561\n", + "Raw spend: 17593.32766390525\n", + "After adstock: 17593.504134493483\n", + "After hill transform: 0.8431822787384575\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 102,583.01\n", + "Adstocked value: 102,584.23\n", + "Saturated value: 0.1890\n", + "Final response: 102084.3610\n", + "Raw spend: 102583.01220482672\n", + "After adstock: 102584.23442704894\n", + "After hill transform: 0.1889971923131194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 214,774.93\n", + "Adstocked value: 214,775.26\n", + "Saturated value: 0.5424\n", + "Final response: 77517.2283\n", + "Raw spend: 214774.93034103233\n", + "After adstock: 214775.26367436568\n", + "After hill transform: 0.5424290722197704\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522801857\n", + "After adstock: 107986.0985613519\n", + "After hill transform: 0.9837883468768387\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 17,593.33\n", + "Adstocked value: 17,593.50\n", + "Saturated value: 0.8432\n", + "Final response: 23594.2561\n", + "Raw spend: 17593.32766390525\n", + "After adstock: 17593.504134493483\n", + "After hill transform: 0.8431822787384575\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 102,583.01\n", + "Adstocked value: 102,584.23\n", + "Saturated value: 0.1890\n", + "Final response: 102084.3610\n", + "Raw spend: 102583.01220484162\n", + "After adstock: 102584.23442706384\n", + "After hill transform: 0.18899719231318612\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 214,774.93\n", + "Adstocked value: 214,775.26\n", + "Saturated value: 0.5424\n", + "Final response: 77517.2283\n", + "Raw spend: 214774.93034103233\n", + "After adstock: 214775.26367436568\n", + "After hill transform: 0.5424290722197704\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522801857\n", + "After adstock: 107986.0985613519\n", + "After hill transform: 0.9837883468768387\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 17,593.33\n", + "Adstocked value: 17,593.50\n", + "Saturated value: 0.8432\n", + "Final response: 23594.2561\n", + "Raw spend: 17593.32766390525\n", + "After adstock: 17593.504134493483\n", + "After hill transform: 0.8431822787384575\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 102,583.01\n", + "Adstocked value: 102,584.23\n", + "Saturated value: 0.1890\n", + "Final response: 102084.3610\n", + "Raw spend: 102583.01220482672\n", + "After adstock: 102584.23442704894\n", + "After hill transform: 0.1889971923131194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 214,774.93\n", + "Adstocked value: 214,775.26\n", + "Saturated value: 0.5424\n", + "Final response: 77517.2283\n", + "Raw spend: 214774.93034104723\n", + "After adstock: 214775.26367438058\n", + "After hill transform: 0.5424290722197805\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522801857\n", + "After adstock: 107986.0985613519\n", + "After hill transform: 0.9837883468768387\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 17,593.33\n", + "Adstocked value: 17,593.50\n", + "Saturated value: 0.8432\n", + "Final response: 23594.2561\n", + "Raw spend: 17593.32766390525\n", + "After adstock: 17593.504134493483\n", + "After hill transform: 0.8431822787384575\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 102,583.01\n", + "Adstocked value: 102,584.23\n", + "Saturated value: 0.1890\n", + "Final response: 102084.3610\n", + "Raw spend: 102583.01220482672\n", + "After adstock: 102584.23442704894\n", + "After hill transform: 0.1889971923131194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 214,774.93\n", + "Adstocked value: 214,775.26\n", + "Saturated value: 0.5424\n", + "Final response: 77517.2283\n", + "Raw spend: 214774.93034103233\n", + "After adstock: 214775.26367436568\n", + "After hill transform: 0.5424290722197704\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522803347\n", + "After adstock: 107986.0985613668\n", + "After hill transform: 0.9837883468768446\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 17,593.33\n", + "Adstocked value: 17,593.50\n", + "Saturated value: 0.8432\n", + "Final response: 23594.2561\n", + "Raw spend: 17593.32766390525\n", + "After adstock: 17593.504134493483\n", + "After hill transform: 0.8431822787384575\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 102,583.01\n", + "Adstocked value: 102,584.23\n", + "Saturated value: 0.1890\n", + "Final response: 102084.3610\n", + "Raw spend: 102583.01220482672\n", + "After adstock: 102584.23442704894\n", + "After hill transform: 0.1889971923131194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 214,774.93\n", + "Adstocked value: 214,775.26\n", + "Saturated value: 0.5424\n", + "Final response: 77517.2283\n", + "Raw spend: 214774.93034103233\n", + "After adstock: 214775.26367436568\n", + "After hill transform: 0.5424290722197704\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522801857\n", + "After adstock: 107986.0985613519\n", + "After hill transform: 0.9837883468768387\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 17,593.33\n", + "Adstocked value: 17,593.50\n", + "Saturated value: 0.8432\n", + "Final response: 23594.2561\n", + "Raw spend: 17593.32766392015\n", + "After adstock: 17593.504134508385\n", + "After hill transform: 0.8431822787387683\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 102,583.01\n", + "Adstocked value: 102,584.23\n", + "Saturated value: 0.1890\n", + "Final response: 102084.3610\n", + "Raw spend: 102583.01220482672\n", + "After adstock: 102584.23442704894\n", + "After hill transform: 0.1889971923131194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 214,774.93\n", + "Adstocked value: 214,775.26\n", + "Saturated value: 0.5424\n", + "Final response: 77517.2283\n", + "Raw spend: 214774.93034103233\n", + "After adstock: 214775.26367436568\n", + "After hill transform: 0.5424290722197704\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522801857\n", + "After adstock: 107986.0985613519\n", + "After hill transform: 0.9837883468768387\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 17,593.33\n", + "Adstocked value: 17,593.50\n", + "Saturated value: 0.8432\n", + "Final response: 23594.2561\n", + "Raw spend: 17593.32766390525\n", + "After adstock: 17593.504134493483\n", + "After hill transform: 0.8431822787384575\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 102,583.01\n", + "Adstocked value: 102,584.23\n", + "Saturated value: 0.1890\n", + "Final response: 102084.3610\n", + "Raw spend: 102583.01220484162\n", + "After adstock: 102584.23442706384\n", + "After hill transform: 0.18899719231318612\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 214,774.93\n", + "Adstocked value: 214,775.26\n", + "Saturated value: 0.5424\n", + "Final response: 77517.2283\n", + "Raw spend: 214774.93034103233\n", + "After adstock: 214775.26367436568\n", + "After hill transform: 0.5424290722197704\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522801857\n", + "After adstock: 107986.0985613519\n", + "After hill transform: 0.9837883468768387\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 17,593.33\n", + "Adstocked value: 17,593.50\n", + "Saturated value: 0.8432\n", + "Final response: 23594.2561\n", + "Raw spend: 17593.32766390525\n", + "After adstock: 17593.504134493483\n", + "After hill transform: 0.8431822787384575\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 102,583.01\n", + "Adstocked value: 102,584.23\n", + "Saturated value: 0.1890\n", + "Final response: 102084.3610\n", + "Raw spend: 102583.01220482672\n", + "After adstock: 102584.23442704894\n", + "After hill transform: 0.1889971923131194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 214,774.93\n", + "Adstocked value: 214,775.26\n", + "Saturated value: 0.5424\n", + "Final response: 77517.2283\n", + "Raw spend: 214774.93034104723\n", + "After adstock: 214775.26367438058\n", + "After hill transform: 0.5424290722197805\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522801857\n", + "After adstock: 107986.0985613519\n", + "After hill transform: 0.9837883468768387\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 17,593.33\n", + "Adstocked value: 17,593.50\n", + "Saturated value: 0.8432\n", + "Final response: 23594.2561\n", + "Raw spend: 17593.32766390525\n", + "After adstock: 17593.504134493483\n", + "After hill transform: 0.8431822787384575\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 102,583.01\n", + "Adstocked value: 102,584.23\n", + "Saturated value: 0.1890\n", + "Final response: 102084.3610\n", + "Raw spend: 102583.01220482672\n", + "After adstock: 102584.23442704894\n", + "After hill transform: 0.1889971923131194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 214,774.93\n", + "Adstocked value: 214,775.26\n", + "Saturated value: 0.5424\n", + "Final response: 77517.2283\n", + "Raw spend: 214774.93034103233\n", + "After adstock: 214775.26367436568\n", + "After hill transform: 0.5424290722197704\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522803347\n", + "After adstock: 107986.0985613668\n", + "After hill transform: 0.9837883468768446\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 17,593.33\n", + "Adstocked value: 17,593.50\n", + "Saturated value: 0.8432\n", + "Final response: 23594.2561\n", + "Raw spend: 17593.32766390525\n", + "After adstock: 17593.504134493483\n", + "After hill transform: 0.8431822787384575\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 102,583.01\n", + "Adstocked value: 102,584.23\n", + "Saturated value: 0.1890\n", + "Final response: 102084.3610\n", + "Raw spend: 102583.01220482672\n", + "After adstock: 102584.23442704894\n", + "After hill transform: 0.1889971923131194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 214,774.93\n", + "Adstocked value: 214,775.26\n", + "Saturated value: 0.5424\n", + "Final response: 77517.2283\n", + "Raw spend: 214774.93034103233\n", + "After adstock: 214775.26367436568\n", + "After hill transform: 0.5424290722197704\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522801857\n", + "After adstock: 107986.0985613519\n", + "After hill transform: 0.9837883468768387\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 17,593.33\n", + "Adstocked value: 17,593.50\n", + "Saturated value: 0.8432\n", + "Final response: 23594.2561\n", + "Raw spend: 17593.32766392015\n", + "After adstock: 17593.504134508385\n", + "After hill transform: 0.8431822787387683\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 102,587.37\n", + "Adstocked value: 102,588.59\n", + "Saturated value: 0.1890\n", + "Final response: 102094.8909\n", + "Raw spend: 102587.3661726491\n", + "After adstock: 102588.58839487132\n", + "After hill transform: 0.18901668721993709\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 214,790.22\n", + "Adstocked value: 214,790.55\n", + "Saturated value: 0.5424\n", + "Final response: 77518.7086\n", + "Raw spend: 214790.21521926613\n", + "After adstock: 214790.54855259947\n", + "After hill transform: 0.5424394311245312\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 17,597.96\n", + "Adstocked value: 17,598.13\n", + "Saturated value: 0.8433\n", + "Final response: 23596.9580\n", + "Raw spend: 17597.95850493178\n", + "After adstock: 17598.134975520014\n", + "After hill transform: 0.8432788344192451\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 102,587.37\n", + "Adstocked value: 102,588.59\n", + "Saturated value: 0.1890\n", + "Final response: 102094.8909\n", + "Raw spend: 102587.3661726491\n", + "After adstock: 102588.58839487132\n", + "After hill transform: 0.18901668721993709\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 214,790.22\n", + "Adstocked value: 214,790.55\n", + "Saturated value: 0.5424\n", + "Final response: 77518.7086\n", + "Raw spend: 214790.21521926613\n", + "After adstock: 214790.54855259947\n", + "After hill transform: 0.5424394311245312\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 17,597.96\n", + "Adstocked value: 17,598.13\n", + "Saturated value: 0.8433\n", + "Final response: 23596.9580\n", + "Raw spend: 17597.95850493178\n", + "After adstock: 17598.134975520014\n", + "After hill transform: 0.8432788344192451\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 102,587.37\n", + "Adstocked value: 102,588.59\n", + "Saturated value: 0.1890\n", + "Final response: 102094.8909\n", + "Raw spend: 102587.366172664\n", + "After adstock: 102588.58839488622\n", + "After hill transform: 0.1890166872200038\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 214,790.22\n", + "Adstocked value: 214,790.55\n", + "Saturated value: 0.5424\n", + "Final response: 77518.7086\n", + "Raw spend: 214790.21521926613\n", + "After adstock: 214790.54855259947\n", + "After hill transform: 0.5424394311245312\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 17,597.96\n", + "Adstocked value: 17,598.13\n", + "Saturated value: 0.8433\n", + "Final response: 23596.9580\n", + "Raw spend: 17597.95850493178\n", + "After adstock: 17598.134975520014\n", + "After hill transform: 0.8432788344192451\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 102,587.37\n", + "Adstocked value: 102,588.59\n", + "Saturated value: 0.1890\n", + "Final response: 102094.8909\n", + "Raw spend: 102587.3661726491\n", + "After adstock: 102588.58839487132\n", + "After hill transform: 0.18901668721993709\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 214,790.22\n", + "Adstocked value: 214,790.55\n", + "Saturated value: 0.5424\n", + "Final response: 77518.7086\n", + "Raw spend: 214790.21521928103\n", + "After adstock: 214790.54855261437\n", + "After hill transform: 0.5424394311245413\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 17,597.96\n", + "Adstocked value: 17,598.13\n", + "Saturated value: 0.8433\n", + "Final response: 23596.9580\n", + "Raw spend: 17597.95850493178\n", + "After adstock: 17598.134975520014\n", + "After hill transform: 0.8432788344192451\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 102,587.37\n", + "Adstocked value: 102,588.59\n", + "Saturated value: 0.1890\n", + "Final response: 102094.8909\n", + "Raw spend: 102587.3661726491\n", + "After adstock: 102588.58839487132\n", + "After hill transform: 0.18901668721993709\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 214,790.22\n", + "Adstocked value: 214,790.55\n", + "Saturated value: 0.5424\n", + "Final response: 77518.7086\n", + "Raw spend: 214790.21521926613\n", + "After adstock: 214790.54855259947\n", + "After hill transform: 0.5424394311245312\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 17,597.96\n", + "Adstocked value: 17,598.13\n", + "Saturated value: 0.8433\n", + "Final response: 23596.9580\n", + "Raw spend: 17597.95850493178\n", + "After adstock: 17598.134975520014\n", + "After hill transform: 0.8432788344192451\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 102,587.37\n", + "Adstocked value: 102,588.59\n", + "Saturated value: 0.1890\n", + "Final response: 102094.8909\n", + "Raw spend: 102587.3661726491\n", + "After adstock: 102588.58839487132\n", + "After hill transform: 0.18901668721993709\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 214,790.22\n", + "Adstocked value: 214,790.55\n", + "Saturated value: 0.5424\n", + "Final response: 77518.7086\n", + "Raw spend: 214790.21521926613\n", + "After adstock: 214790.54855259947\n", + "After hill transform: 0.5424394311245312\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 17,597.96\n", + "Adstocked value: 17,598.13\n", + "Saturated value: 0.8433\n", + "Final response: 23596.9580\n", + "Raw spend: 17597.95850494668\n", + "After adstock: 17598.134975534915\n", + "After hill transform: 0.8432788344195558\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 102,587.37\n", + "Adstocked value: 102,588.59\n", + "Saturated value: 0.1890\n", + "Final response: 102094.8909\n", + "Raw spend: 102587.3661726491\n", + "After adstock: 102588.58839487132\n", + "After hill transform: 0.18901668721993709\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 214,790.22\n", + "Adstocked value: 214,790.55\n", + "Saturated value: 0.5424\n", + "Final response: 77518.7086\n", + "Raw spend: 214790.21521926613\n", + "After adstock: 214790.54855259947\n", + "After hill transform: 0.5424394311245312\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 17,597.96\n", + "Adstocked value: 17,598.13\n", + "Saturated value: 0.8433\n", + "Final response: 23596.9580\n", + "Raw spend: 17597.95850493178\n", + "After adstock: 17598.134975520014\n", + "After hill transform: 0.8432788344192451\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 102,587.37\n", + "Adstocked value: 102,588.59\n", + "Saturated value: 0.1890\n", + "Final response: 102094.8909\n", + "Raw spend: 102587.366172664\n", + "After adstock: 102588.58839488622\n", + "After hill transform: 0.1890166872200038\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 214,790.22\n", + "Adstocked value: 214,790.55\n", + "Saturated value: 0.5424\n", + "Final response: 77518.7086\n", + "Raw spend: 214790.21521926613\n", + "After adstock: 214790.54855259947\n", + "After hill transform: 0.5424394311245312\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 17,597.96\n", + "Adstocked value: 17,598.13\n", + "Saturated value: 0.8433\n", + "Final response: 23596.9580\n", + "Raw spend: 17597.95850493178\n", + "After adstock: 17598.134975520014\n", + "After hill transform: 0.8432788344192451\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 102,587.37\n", + "Adstocked value: 102,588.59\n", + "Saturated value: 0.1890\n", + "Final response: 102094.8909\n", + "Raw spend: 102587.3661726491\n", + "After adstock: 102588.58839487132\n", + "After hill transform: 0.18901668721993709\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 214,790.22\n", + "Adstocked value: 214,790.55\n", + "Saturated value: 0.5424\n", + "Final response: 77518.7086\n", + "Raw spend: 214790.21521928103\n", + "After adstock: 214790.54855261437\n", + "After hill transform: 0.5424394311245413\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 17,597.96\n", + "Adstocked value: 17,598.13\n", + "Saturated value: 0.8433\n", + "Final response: 23596.9580\n", + "Raw spend: 17597.95850493178\n", + "After adstock: 17598.134975520014\n", + "After hill transform: 0.8432788344192451\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 102,587.37\n", + "Adstocked value: 102,588.59\n", + "Saturated value: 0.1890\n", + "Final response: 102094.8909\n", + "Raw spend: 102587.3661726491\n", + "After adstock: 102588.58839487132\n", + "After hill transform: 0.18901668721993709\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 214,790.22\n", + "Adstocked value: 214,790.55\n", + "Saturated value: 0.5424\n", + "Final response: 77518.7086\n", + "Raw spend: 214790.21521926613\n", + "After adstock: 214790.54855259947\n", + "After hill transform: 0.5424394311245312\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 17,597.96\n", + "Adstocked value: 17,598.13\n", + "Saturated value: 0.8433\n", + "Final response: 23596.9580\n", + "Raw spend: 17597.95850493178\n", + "After adstock: 17598.134975520014\n", + "After hill transform: 0.8432788344192451\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 102,587.37\n", + "Adstocked value: 102,588.59\n", + "Saturated value: 0.1890\n", + "Final response: 102094.8909\n", + "Raw spend: 102587.3661726491\n", + "After adstock: 102588.58839487132\n", + "After hill transform: 0.18901668721993709\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 214,790.22\n", + "Adstocked value: 214,790.55\n", + "Saturated value: 0.5424\n", + "Final response: 77518.7086\n", + "Raw spend: 214790.21521926613\n", + "After adstock: 214790.54855259947\n", + "After hill transform: 0.5424394311245312\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 17,597.96\n", + "Adstocked value: 17,598.13\n", + "Saturated value: 0.8433\n", + "Final response: 23596.9580\n", + "Raw spend: 17597.95850494668\n", + "After adstock: 17598.134975534915\n", + "After hill transform: 0.8432788344195558\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 102,609.14\n", + "Adstocked value: 102,610.36\n", + "Saturated value: 0.1891\n", + "Final response: 102147.5452\n", + "Raw spend: 102609.1355707507\n", + "After adstock: 102610.35779297292\n", + "After hill transform: 0.18911417049753163\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 214,866.64\n", + "Adstocked value: 214,866.97\n", + "Saturated value: 0.5425\n", + "Final response: 77526.1087\n", + "Raw spend: 214866.63847043805\n", + "After adstock: 214866.9718037714\n", + "After hill transform: 0.5424912132707599\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76520152974\n", + "After adstock: 107986.09853486306\n", + "After hill transform: 0.9837883468665396\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 17,621.11\n", + "Adstocked value: 17,621.29\n", + "Saturated value: 0.8438\n", + "Final response: 23610.4362\n", + "Raw spend: 17621.11244185144\n", + "After adstock: 17621.288912439675\n", + "After hill transform: 0.843760501595618\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 102,609.14\n", + "Adstocked value: 102,610.36\n", + "Saturated value: 0.1891\n", + "Final response: 102147.5452\n", + "Raw spend: 102609.1355707507\n", + "After adstock: 102610.35779297292\n", + "After hill transform: 0.18911417049753163\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 214,866.64\n", + "Adstocked value: 214,866.97\n", + "Saturated value: 0.5425\n", + "Final response: 77526.1087\n", + "Raw spend: 214866.63847043805\n", + "After adstock: 214866.9718037714\n", + "After hill transform: 0.5424912132707599\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76520152974\n", + "After adstock: 107986.09853486306\n", + "After hill transform: 0.9837883468665396\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 17,621.11\n", + "Adstocked value: 17,621.29\n", + "Saturated value: 0.8438\n", + "Final response: 23610.4362\n", + "Raw spend: 17621.11244185144\n", + "After adstock: 17621.288912439675\n", + "After hill transform: 0.843760501595618\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 102,609.14\n", + "Adstocked value: 102,610.36\n", + "Saturated value: 0.1891\n", + "Final response: 102147.5452\n", + "Raw spend: 102609.1355707656\n", + "After adstock: 102610.35779298782\n", + "After hill transform: 0.18911417049759835\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 214,866.64\n", + "Adstocked value: 214,866.97\n", + "Saturated value: 0.5425\n", + "Final response: 77526.1087\n", + "Raw spend: 214866.63847043805\n", + "After adstock: 214866.9718037714\n", + "After hill transform: 0.5424912132707599\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76520152974\n", + "After adstock: 107986.09853486306\n", + "After hill transform: 0.9837883468665396\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 17,621.11\n", + "Adstocked value: 17,621.29\n", + "Saturated value: 0.8438\n", + "Final response: 23610.4362\n", + "Raw spend: 17621.11244185144\n", + "After adstock: 17621.288912439675\n", + "After hill transform: 0.843760501595618\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 102,609.14\n", + "Adstocked value: 102,610.36\n", + "Saturated value: 0.1891\n", + "Final response: 102147.5452\n", + "Raw spend: 102609.1355707507\n", + "After adstock: 102610.35779297292\n", + "After hill transform: 0.18911417049753163\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 214,866.64\n", + "Adstocked value: 214,866.97\n", + "Saturated value: 0.5425\n", + "Final response: 77526.1087\n", + "Raw spend: 214866.63847045295\n", + "After adstock: 214866.9718037863\n", + "After hill transform: 0.54249121327077\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76520152974\n", + "After adstock: 107986.09853486306\n", + "After hill transform: 0.9837883468665396\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 17,621.11\n", + "Adstocked value: 17,621.29\n", + "Saturated value: 0.8438\n", + "Final response: 23610.4362\n", + "Raw spend: 17621.11244185144\n", + "After adstock: 17621.288912439675\n", + "After hill transform: 0.843760501595618\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 102,609.14\n", + "Adstocked value: 102,610.36\n", + "Saturated value: 0.1891\n", + "Final response: 102147.5452\n", + "Raw spend: 102609.1355707507\n", + "After adstock: 102610.35779297292\n", + "After hill transform: 0.18911417049753163\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 214,866.64\n", + "Adstocked value: 214,866.97\n", + "Saturated value: 0.5425\n", + "Final response: 77526.1087\n", + "Raw spend: 214866.63847043805\n", + "After adstock: 214866.9718037714\n", + "After hill transform: 0.5424912132707599\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76520154464\n", + "After adstock: 107986.09853487796\n", + "After hill transform: 0.9837883468665454\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 17,621.11\n", + "Adstocked value: 17,621.29\n", + "Saturated value: 0.8438\n", + "Final response: 23610.4362\n", + "Raw spend: 17621.11244185144\n", + "After adstock: 17621.288912439675\n", + "After hill transform: 0.843760501595618\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 102,609.14\n", + "Adstocked value: 102,610.36\n", + "Saturated value: 0.1891\n", + "Final response: 102147.5452\n", + "Raw spend: 102609.1355707507\n", + "After adstock: 102610.35779297292\n", + "After hill transform: 0.18911417049753163\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 214,866.64\n", + "Adstocked value: 214,866.97\n", + "Saturated value: 0.5425\n", + "Final response: 77526.1087\n", + "Raw spend: 214866.63847043805\n", + "After adstock: 214866.9718037714\n", + "After hill transform: 0.5424912132707599\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76520152974\n", + "After adstock: 107986.09853486306\n", + "After hill transform: 0.9837883468665396\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 17,621.11\n", + "Adstocked value: 17,621.29\n", + "Saturated value: 0.8438\n", + "Final response: 23610.4362\n", + "Raw spend: 17621.112441866342\n", + "After adstock: 17621.288912454576\n", + "After hill transform: 0.8437605015959273\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 102,609.14\n", + "Adstocked value: 102,610.36\n", + "Saturated value: 0.1891\n", + "Final response: 102147.5452\n", + "Raw spend: 102609.1355707507\n", + "After adstock: 102610.35779297292\n", + "After hill transform: 0.18911417049753163\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 214,866.64\n", + "Adstocked value: 214,866.97\n", + "Saturated value: 0.5425\n", + "Final response: 77526.1087\n", + "Raw spend: 214866.63847043805\n", + "After adstock: 214866.9718037714\n", + "After hill transform: 0.5424912132707599\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76520152974\n", + "After adstock: 107986.09853486306\n", + "After hill transform: 0.9837883468665396\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 17,621.11\n", + "Adstocked value: 17,621.29\n", + "Saturated value: 0.8438\n", + "Final response: 23610.4362\n", + "Raw spend: 17621.11244185144\n", + "After adstock: 17621.288912439675\n", + "After hill transform: 0.843760501595618\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 102,609.14\n", + "Adstocked value: 102,610.36\n", + "Saturated value: 0.1891\n", + "Final response: 102147.5452\n", + "Raw spend: 102609.1355707656\n", + "After adstock: 102610.35779298782\n", + "After hill transform: 0.18911417049759835\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 214,866.64\n", + "Adstocked value: 214,866.97\n", + "Saturated value: 0.5425\n", + "Final response: 77526.1087\n", + "Raw spend: 214866.63847043805\n", + "After adstock: 214866.9718037714\n", + "After hill transform: 0.5424912132707599\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76520152974\n", + "After adstock: 107986.09853486306\n", + "After hill transform: 0.9837883468665396\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 17,621.11\n", + "Adstocked value: 17,621.29\n", + "Saturated value: 0.8438\n", + "Final response: 23610.4362\n", + "Raw spend: 17621.11244185144\n", + "After adstock: 17621.288912439675\n", + "After hill transform: 0.843760501595618\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 102,609.14\n", + "Adstocked value: 102,610.36\n", + "Saturated value: 0.1891\n", + "Final response: 102147.5452\n", + "Raw spend: 102609.1355707507\n", + "After adstock: 102610.35779297292\n", + "After hill transform: 0.18911417049753163\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 214,866.64\n", + "Adstocked value: 214,866.97\n", + "Saturated value: 0.5425\n", + "Final response: 77526.1087\n", + "Raw spend: 214866.63847045295\n", + "After adstock: 214866.9718037863\n", + "After hill transform: 0.54249121327077\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76520152974\n", + "After adstock: 107986.09853486306\n", + "After hill transform: 0.9837883468665396\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 17,621.11\n", + "Adstocked value: 17,621.29\n", + "Saturated value: 0.8438\n", + "Final response: 23610.4362\n", + "Raw spend: 17621.11244185144\n", + "After adstock: 17621.288912439675\n", + "After hill transform: 0.843760501595618\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 102,609.14\n", + "Adstocked value: 102,610.36\n", + "Saturated value: 0.1891\n", + "Final response: 102147.5452\n", + "Raw spend: 102609.1355707507\n", + "After adstock: 102610.35779297292\n", + "After hill transform: 0.18911417049753163\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 214,866.64\n", + "Adstocked value: 214,866.97\n", + "Saturated value: 0.5425\n", + "Final response: 77526.1087\n", + "Raw spend: 214866.63847043805\n", + "After adstock: 214866.9718037714\n", + "After hill transform: 0.5424912132707599\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76520154464\n", + "After adstock: 107986.09853487796\n", + "After hill transform: 0.9837883468665454\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 17,621.11\n", + "Adstocked value: 17,621.29\n", + "Saturated value: 0.8438\n", + "Final response: 23610.4362\n", + "Raw spend: 17621.11244185144\n", + "After adstock: 17621.288912439675\n", + "After hill transform: 0.843760501595618\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 102,609.14\n", + "Adstocked value: 102,610.36\n", + "Saturated value: 0.1891\n", + "Final response: 102147.5452\n", + "Raw spend: 102609.1355707507\n", + "After adstock: 102610.35779297292\n", + "After hill transform: 0.18911417049753163\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 214,866.64\n", + "Adstocked value: 214,866.97\n", + "Saturated value: 0.5425\n", + "Final response: 77526.1087\n", + "Raw spend: 214866.63847043805\n", + "After adstock: 214866.9718037714\n", + "After hill transform: 0.5424912132707599\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76520152974\n", + "After adstock: 107986.09853486306\n", + "After hill transform: 0.9837883468665396\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 17,621.11\n", + "Adstocked value: 17,621.29\n", + "Saturated value: 0.8438\n", + "Final response: 23610.4362\n", + "Raw spend: 17621.112441866342\n", + "After adstock: 17621.288912454576\n", + "After hill transform: 0.8437605015959273\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 102,717.98\n", + "Adstocked value: 102,719.20\n", + "Saturated value: 0.1896\n", + "Final response: 102410.9614\n", + "Raw spend: 102717.98257826756\n", + "After adstock: 102719.20480048978\n", + "After hill transform: 0.18960185452333592\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 215,248.75\n", + "Adstocked value: 215,249.09\n", + "Saturated value: 0.5427\n", + "Final response: 77563.0676\n", + "Raw spend: 215248.75473599945\n", + "After adstock: 215249.0880693328\n", + "After hill transform: 0.5427498342868367\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7650866439\n", + "After adstock: 107986.09841997724\n", + "After hill transform: 0.9837883468218707\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 17,736.88\n", + "Adstocked value: 17,737.06\n", + "Saturated value: 0.8461\n", + "Final response: 23677.0604\n", + "Raw spend: 17736.882119934795\n", + "After adstock: 17737.05859052303\n", + "After hill transform: 0.8461414360375493\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 102,717.98\n", + "Adstocked value: 102,719.20\n", + "Saturated value: 0.1896\n", + "Final response: 102410.9614\n", + "Raw spend: 102717.98257826756\n", + "After adstock: 102719.20480048978\n", + "After hill transform: 0.18960185452333592\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 215,248.75\n", + "Adstocked value: 215,249.09\n", + "Saturated value: 0.5427\n", + "Final response: 77563.0676\n", + "Raw spend: 215248.75473599945\n", + "After adstock: 215249.0880693328\n", + "After hill transform: 0.5427498342868367\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7650866439\n", + "After adstock: 107986.09841997724\n", + "After hill transform: 0.9837883468218707\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 17,736.88\n", + "Adstocked value: 17,737.06\n", + "Saturated value: 0.8461\n", + "Final response: 23677.0604\n", + "Raw spend: 17736.882119934795\n", + "After adstock: 17737.05859052303\n", + "After hill transform: 0.8461414360375493\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 102,717.98\n", + "Adstocked value: 102,719.20\n", + "Saturated value: 0.1896\n", + "Final response: 102410.9614\n", + "Raw spend: 102717.98257828246\n", + "After adstock: 102719.20480050468\n", + "After hill transform: 0.18960185452340272\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 215,248.75\n", + "Adstocked value: 215,249.09\n", + "Saturated value: 0.5427\n", + "Final response: 77563.0676\n", + "Raw spend: 215248.75473599945\n", + "After adstock: 215249.0880693328\n", + "After hill transform: 0.5427498342868367\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7650866439\n", + "After adstock: 107986.09841997724\n", + "After hill transform: 0.9837883468218707\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 17,736.88\n", + "Adstocked value: 17,737.06\n", + "Saturated value: 0.8461\n", + "Final response: 23677.0604\n", + "Raw spend: 17736.882119934795\n", + "After adstock: 17737.05859052303\n", + "After hill transform: 0.8461414360375493\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 102,717.98\n", + "Adstocked value: 102,719.20\n", + "Saturated value: 0.1896\n", + "Final response: 102410.9614\n", + "Raw spend: 102717.98257826756\n", + "After adstock: 102719.20480048978\n", + "After hill transform: 0.18960185452333592\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 215,248.75\n", + "Adstocked value: 215,249.09\n", + "Saturated value: 0.5427\n", + "Final response: 77563.0676\n", + "Raw spend: 215248.75473601435\n", + "After adstock: 215249.0880693477\n", + "After hill transform: 0.5427498342868468\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7650866439\n", + "After adstock: 107986.09841997724\n", + "After hill transform: 0.9837883468218707\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 17,736.88\n", + "Adstocked value: 17,737.06\n", + "Saturated value: 0.8461\n", + "Final response: 23677.0604\n", + "Raw spend: 17736.882119934795\n", + "After adstock: 17737.05859052303\n", + "After hill transform: 0.8461414360375493\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 102,717.98\n", + "Adstocked value: 102,719.20\n", + "Saturated value: 0.1896\n", + "Final response: 102410.9614\n", + "Raw spend: 102717.98257826756\n", + "After adstock: 102719.20480048978\n", + "After hill transform: 0.18960185452333592\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 215,248.75\n", + "Adstocked value: 215,249.09\n", + "Saturated value: 0.5427\n", + "Final response: 77563.0676\n", + "Raw spend: 215248.75473599945\n", + "After adstock: 215249.0880693328\n", + "After hill transform: 0.5427498342868367\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76508665881\n", + "After adstock: 107986.09841999214\n", + "After hill transform: 0.9837883468218764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 17,736.88\n", + "Adstocked value: 17,737.06\n", + "Saturated value: 0.8461\n", + "Final response: 23677.0604\n", + "Raw spend: 17736.882119934795\n", + "After adstock: 17737.05859052303\n", + "After hill transform: 0.8461414360375493\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 102,717.98\n", + "Adstocked value: 102,719.20\n", + "Saturated value: 0.1896\n", + "Final response: 102410.9614\n", + "Raw spend: 102717.98257826756\n", + "After adstock: 102719.20480048978\n", + "After hill transform: 0.18960185452333592\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 215,248.75\n", + "Adstocked value: 215,249.09\n", + "Saturated value: 0.5427\n", + "Final response: 77563.0676\n", + "Raw spend: 215248.75473599945\n", + "After adstock: 215249.0880693328\n", + "After hill transform: 0.5427498342868367\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7650866439\n", + "After adstock: 107986.09841997724\n", + "After hill transform: 0.9837883468218707\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 17,736.88\n", + "Adstocked value: 17,737.06\n", + "Saturated value: 0.8461\n", + "Final response: 23677.0604\n", + "Raw spend: 17736.882119949696\n", + "After adstock: 17737.05859053793\n", + "After hill transform: 0.8461414360378529\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 102,717.98\n", + "Adstocked value: 102,719.20\n", + "Saturated value: 0.1896\n", + "Final response: 102410.9614\n", + "Raw spend: 102717.98257826756\n", + "After adstock: 102719.20480048978\n", + "After hill transform: 0.18960185452333592\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 215,248.75\n", + "Adstocked value: 215,249.09\n", + "Saturated value: 0.5427\n", + "Final response: 77563.0676\n", + "Raw spend: 215248.75473599945\n", + "After adstock: 215249.0880693328\n", + "After hill transform: 0.5427498342868367\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7650866439\n", + "After adstock: 107986.09841997724\n", + "After hill transform: 0.9837883468218707\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 17,736.88\n", + "Adstocked value: 17,737.06\n", + "Saturated value: 0.8461\n", + "Final response: 23677.0604\n", + "Raw spend: 17736.882119934795\n", + "After adstock: 17737.05859052303\n", + "After hill transform: 0.8461414360375493\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 102,717.98\n", + "Adstocked value: 102,719.20\n", + "Saturated value: 0.1896\n", + "Final response: 102410.9614\n", + "Raw spend: 102717.98257828246\n", + "After adstock: 102719.20480050468\n", + "After hill transform: 0.18960185452340272\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 215,248.75\n", + "Adstocked value: 215,249.09\n", + "Saturated value: 0.5427\n", + "Final response: 77563.0676\n", + "Raw spend: 215248.75473599945\n", + "After adstock: 215249.0880693328\n", + "After hill transform: 0.5427498342868367\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7650866439\n", + "After adstock: 107986.09841997724\n", + "After hill transform: 0.9837883468218707\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 17,736.88\n", + "Adstocked value: 17,737.06\n", + "Saturated value: 0.8461\n", + "Final response: 23677.0604\n", + "Raw spend: 17736.882119934795\n", + "After adstock: 17737.05859052303\n", + "After hill transform: 0.8461414360375493\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 102,717.98\n", + "Adstocked value: 102,719.20\n", + "Saturated value: 0.1896\n", + "Final response: 102410.9614\n", + "Raw spend: 102717.98257826756\n", + "After adstock: 102719.20480048978\n", + "After hill transform: 0.18960185452333592\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 215,248.75\n", + "Adstocked value: 215,249.09\n", + "Saturated value: 0.5427\n", + "Final response: 77563.0676\n", + "Raw spend: 215248.75473601435\n", + "After adstock: 215249.0880693477\n", + "After hill transform: 0.5427498342868468\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7650866439\n", + "After adstock: 107986.09841997724\n", + "After hill transform: 0.9837883468218707\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 17,736.88\n", + "Adstocked value: 17,737.06\n", + "Saturated value: 0.8461\n", + "Final response: 23677.0604\n", + "Raw spend: 17736.882119934795\n", + "After adstock: 17737.05859052303\n", + "After hill transform: 0.8461414360375493\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 102,717.98\n", + "Adstocked value: 102,719.20\n", + "Saturated value: 0.1896\n", + "Final response: 102410.9614\n", + "Raw spend: 102717.98257826756\n", + "After adstock: 102719.20480048978\n", + "After hill transform: 0.18960185452333592\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 215,248.75\n", + "Adstocked value: 215,249.09\n", + "Saturated value: 0.5427\n", + "Final response: 77563.0676\n", + "Raw spend: 215248.75473599945\n", + "After adstock: 215249.0880693328\n", + "After hill transform: 0.5427498342868367\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76508665881\n", + "After adstock: 107986.09841999214\n", + "After hill transform: 0.9837883468218764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 17,736.88\n", + "Adstocked value: 17,737.06\n", + "Saturated value: 0.8461\n", + "Final response: 23677.0604\n", + "Raw spend: 17736.882119934795\n", + "After adstock: 17737.05859052303\n", + "After hill transform: 0.8461414360375493\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 102,717.98\n", + "Adstocked value: 102,719.20\n", + "Saturated value: 0.1896\n", + "Final response: 102410.9614\n", + "Raw spend: 102717.98257826756\n", + "After adstock: 102719.20480048978\n", + "After hill transform: 0.18960185452333592\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 215,248.75\n", + "Adstocked value: 215,249.09\n", + "Saturated value: 0.5427\n", + "Final response: 77563.0676\n", + "Raw spend: 215248.75473599945\n", + "After adstock: 215249.0880693328\n", + "After hill transform: 0.5427498342868367\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7650866439\n", + "After adstock: 107986.09841997724\n", + "After hill transform: 0.9837883468218707\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 17,736.88\n", + "Adstocked value: 17,737.06\n", + "Saturated value: 0.8461\n", + "Final response: 23677.0604\n", + "Raw spend: 17736.882119949696\n", + "After adstock: 17737.05859053793\n", + "After hill transform: 0.8461414360378529\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 103,260.95\n", + "Adstocked value: 103,262.18\n", + "Saturated value: 0.1920\n", + "Final response: 103728.5537\n", + "Raw spend: 103260.95329468115\n", + "After adstock: 103262.17551690337\n", + "After hill transform: 0.19204122184667496\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,153.80\n", + "Adstocked value: 217,154.13\n", + "Saturated value: 0.5440\n", + "Final response: 77746.3039\n", + "Raw spend: 217153.79725437093\n", + "After adstock: 217154.13058770428\n", + "After hill transform: 0.5440320355212908\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76464636244\n", + "After adstock: 107986.09797969577\n", + "After hill transform: 0.9837883466506842\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,313.94\n", + "Adstocked value: 18,314.12\n", + "Saturated value: 0.8574\n", + "Final response: 23990.8967\n", + "Raw spend: 18313.94028963468\n", + "After adstock: 18314.116760222914\n", + "After hill transform: 0.8573569278988838\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 103,260.95\n", + "Adstocked value: 103,262.18\n", + "Saturated value: 0.1920\n", + "Final response: 103728.5537\n", + "Raw spend: 103260.95329468115\n", + "After adstock: 103262.17551690337\n", + "After hill transform: 0.19204122184667496\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,153.80\n", + "Adstocked value: 217,154.13\n", + "Saturated value: 0.5440\n", + "Final response: 77746.3039\n", + "Raw spend: 217153.79725437093\n", + "After adstock: 217154.13058770428\n", + "After hill transform: 0.5440320355212908\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76464636244\n", + "After adstock: 107986.09797969577\n", + "After hill transform: 0.9837883466506842\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,313.94\n", + "Adstocked value: 18,314.12\n", + "Saturated value: 0.8574\n", + "Final response: 23990.8967\n", + "Raw spend: 18313.94028963468\n", + "After adstock: 18314.116760222914\n", + "After hill transform: 0.8573569278988838\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 103,260.95\n", + "Adstocked value: 103,262.18\n", + "Saturated value: 0.1920\n", + "Final response: 103728.5537\n", + "Raw spend: 103260.95329469605\n", + "After adstock: 103262.17551691827\n", + "After hill transform: 0.19204122184674205\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,153.80\n", + "Adstocked value: 217,154.13\n", + "Saturated value: 0.5440\n", + "Final response: 77746.3039\n", + "Raw spend: 217153.79725437093\n", + "After adstock: 217154.13058770428\n", + "After hill transform: 0.5440320355212908\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76464636244\n", + "After adstock: 107986.09797969577\n", + "After hill transform: 0.9837883466506842\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,313.94\n", + "Adstocked value: 18,314.12\n", + "Saturated value: 0.8574\n", + "Final response: 23990.8967\n", + "Raw spend: 18313.94028963468\n", + "After adstock: 18314.116760222914\n", + "After hill transform: 0.8573569278988838\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 103,260.95\n", + "Adstocked value: 103,262.18\n", + "Saturated value: 0.1920\n", + "Final response: 103728.5537\n", + "Raw spend: 103260.95329468115\n", + "After adstock: 103262.17551690337\n", + "After hill transform: 0.19204122184667496\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,153.80\n", + "Adstocked value: 217,154.13\n", + "Saturated value: 0.5440\n", + "Final response: 77746.3039\n", + "Raw spend: 217153.79725438583\n", + "After adstock: 217154.13058771918\n", + "After hill transform: 0.5440320355213007\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76464636244\n", + "After adstock: 107986.09797969577\n", + "After hill transform: 0.9837883466506842\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,313.94\n", + "Adstocked value: 18,314.12\n", + "Saturated value: 0.8574\n", + "Final response: 23990.8967\n", + "Raw spend: 18313.94028963468\n", + "After adstock: 18314.116760222914\n", + "After hill transform: 0.8573569278988838\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 103,260.95\n", + "Adstocked value: 103,262.18\n", + "Saturated value: 0.1920\n", + "Final response: 103728.5537\n", + "Raw spend: 103260.95329468115\n", + "After adstock: 103262.17551690337\n", + "After hill transform: 0.19204122184667496\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,153.80\n", + "Adstocked value: 217,154.13\n", + "Saturated value: 0.5440\n", + "Final response: 77746.3039\n", + "Raw spend: 217153.79725437093\n", + "After adstock: 217154.13058770428\n", + "After hill transform: 0.5440320355212908\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76464637734\n", + "After adstock: 107986.09797971067\n", + "After hill transform: 0.9837883466506899\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,313.94\n", + "Adstocked value: 18,314.12\n", + "Saturated value: 0.8574\n", + "Final response: 23990.8967\n", + "Raw spend: 18313.94028963468\n", + "After adstock: 18314.116760222914\n", + "After hill transform: 0.8573569278988838\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 103,260.95\n", + "Adstocked value: 103,262.18\n", + "Saturated value: 0.1920\n", + "Final response: 103728.5537\n", + "Raw spend: 103260.95329468115\n", + "After adstock: 103262.17551690337\n", + "After hill transform: 0.19204122184667496\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,153.80\n", + "Adstocked value: 217,154.13\n", + "Saturated value: 0.5440\n", + "Final response: 77746.3039\n", + "Raw spend: 217153.79725437093\n", + "After adstock: 217154.13058770428\n", + "After hill transform: 0.5440320355212908\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76464636244\n", + "After adstock: 107986.09797969577\n", + "After hill transform: 0.9837883466506842\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,313.94\n", + "Adstocked value: 18,314.12\n", + "Saturated value: 0.8574\n", + "Final response: 23990.8967\n", + "Raw spend: 18313.94028964958\n", + "After adstock: 18314.116760237815\n", + "After hill transform: 0.8573569278991601\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 103,260.95\n", + "Adstocked value: 103,262.18\n", + "Saturated value: 0.1920\n", + "Final response: 103728.5537\n", + "Raw spend: 103260.95329468115\n", + "After adstock: 103262.17551690337\n", + "After hill transform: 0.19204122184667496\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,153.80\n", + "Adstocked value: 217,154.13\n", + "Saturated value: 0.5440\n", + "Final response: 77746.3039\n", + "Raw spend: 217153.79725437093\n", + "After adstock: 217154.13058770428\n", + "After hill transform: 0.5440320355212908\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76464636244\n", + "After adstock: 107986.09797969577\n", + "After hill transform: 0.9837883466506842\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,313.94\n", + "Adstocked value: 18,314.12\n", + "Saturated value: 0.8574\n", + "Final response: 23990.8967\n", + "Raw spend: 18313.94028963468\n", + "After adstock: 18314.116760222914\n", + "After hill transform: 0.8573569278988838\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 103,260.95\n", + "Adstocked value: 103,262.18\n", + "Saturated value: 0.1920\n", + "Final response: 103728.5537\n", + "Raw spend: 103260.95329469605\n", + "After adstock: 103262.17551691827\n", + "After hill transform: 0.19204122184674205\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,153.80\n", + "Adstocked value: 217,154.13\n", + "Saturated value: 0.5440\n", + "Final response: 77746.3039\n", + "Raw spend: 217153.79725437093\n", + "After adstock: 217154.13058770428\n", + "After hill transform: 0.5440320355212908\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76464636244\n", + "After adstock: 107986.09797969577\n", + "After hill transform: 0.9837883466506842\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,313.94\n", + "Adstocked value: 18,314.12\n", + "Saturated value: 0.8574\n", + "Final response: 23990.8967\n", + "Raw spend: 18313.94028963468\n", + "After adstock: 18314.116760222914\n", + "After hill transform: 0.8573569278988838\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 103,260.95\n", + "Adstocked value: 103,262.18\n", + "Saturated value: 0.1920\n", + "Final response: 103728.5537\n", + "Raw spend: 103260.95329468115\n", + "After adstock: 103262.17551690337\n", + "After hill transform: 0.19204122184667496\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,153.80\n", + "Adstocked value: 217,154.13\n", + "Saturated value: 0.5440\n", + "Final response: 77746.3039\n", + "Raw spend: 217153.79725438583\n", + "After adstock: 217154.13058771918\n", + "After hill transform: 0.5440320355213007\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76464636244\n", + "After adstock: 107986.09797969577\n", + "After hill transform: 0.9837883466506842\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,313.94\n", + "Adstocked value: 18,314.12\n", + "Saturated value: 0.8574\n", + "Final response: 23990.8967\n", + "Raw spend: 18313.94028963468\n", + "After adstock: 18314.116760222914\n", + "After hill transform: 0.8573569278988838\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 103,260.95\n", + "Adstocked value: 103,262.18\n", + "Saturated value: 0.1920\n", + "Final response: 103728.5537\n", + "Raw spend: 103260.95329468115\n", + "After adstock: 103262.17551690337\n", + "After hill transform: 0.19204122184667496\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,153.80\n", + "Adstocked value: 217,154.13\n", + "Saturated value: 0.5440\n", + "Final response: 77746.3039\n", + "Raw spend: 217153.79725437093\n", + "After adstock: 217154.13058770428\n", + "After hill transform: 0.5440320355212908\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76464637734\n", + "After adstock: 107986.09797971067\n", + "After hill transform: 0.9837883466506899\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,313.94\n", + "Adstocked value: 18,314.12\n", + "Saturated value: 0.8574\n", + "Final response: 23990.8967\n", + "Raw spend: 18313.94028963468\n", + "After adstock: 18314.116760222914\n", + "After hill transform: 0.8573569278988838\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 103,260.95\n", + "Adstocked value: 103,262.18\n", + "Saturated value: 0.1920\n", + "Final response: 103728.5537\n", + "Raw spend: 103260.95329468115\n", + "After adstock: 103262.17551690337\n", + "After hill transform: 0.19204122184667496\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 217,153.80\n", + "Adstocked value: 217,154.13\n", + "Saturated value: 0.5440\n", + "Final response: 77746.3039\n", + "Raw spend: 217153.79725437093\n", + "After adstock: 217154.13058770428\n", + "After hill transform: 0.5440320355212908\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76464636244\n", + "After adstock: 107986.09797969577\n", + "After hill transform: 0.9837883466506842\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,313.94\n", + "Adstocked value: 18,314.12\n", + "Saturated value: 0.8574\n", + "Final response: 23990.8967\n", + "Raw spend: 18313.94028964958\n", + "After adstock: 18314.116760237815\n", + "After hill transform: 0.8573569278991601\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 105,942.32\n", + "Adstocked value: 105,943.54\n", + "Saturated value: 0.2042\n", + "Final response: 110319.2922\n", + "Raw spend: 105942.32180241718\n", + "After adstock: 105943.5440246394\n", + "After hill transform: 0.20424319936907157\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 226,556.89\n", + "Adstocked value: 226,557.23\n", + "Saturated value: 0.5502\n", + "Final response: 78626.6083\n", + "Raw spend: 226556.8929626973\n", + "After adstock: 226557.22629603065\n", + "After hill transform: 0.5501919914225392\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76481114728\n", + "After adstock: 107986.09814448061\n", + "After hill transform: 0.9837883467147543\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,161.76\n", + "Adstocked value: 21,161.94\n", + "Saturated value: 0.8998\n", + "Final response: 25177.6309\n", + "Raw spend: 21161.7647291101\n", + "After adstock: 21161.941199698333\n", + "After hill transform: 0.8997669647811939\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 105,942.32\n", + "Adstocked value: 105,943.54\n", + "Saturated value: 0.2042\n", + "Final response: 110319.2922\n", + "Raw spend: 105942.32180241718\n", + "After adstock: 105943.5440246394\n", + "After hill transform: 0.20424319936907157\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 226,556.89\n", + "Adstocked value: 226,557.23\n", + "Saturated value: 0.5502\n", + "Final response: 78626.6083\n", + "Raw spend: 226556.8929626973\n", + "After adstock: 226557.22629603065\n", + "After hill transform: 0.5501919914225392\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76481114728\n", + "After adstock: 107986.09814448061\n", + "After hill transform: 0.9837883467147543\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,161.76\n", + "Adstocked value: 21,161.94\n", + "Saturated value: 0.8998\n", + "Final response: 25177.6309\n", + "Raw spend: 21161.7647291101\n", + "After adstock: 21161.941199698333\n", + "After hill transform: 0.8997669647811939\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 105,942.32\n", + "Adstocked value: 105,943.54\n", + "Saturated value: 0.2042\n", + "Final response: 110319.2922\n", + "Raw spend: 105942.32180243208\n", + "After adstock: 105943.5440246543\n", + "After hill transform: 0.20424319936914007\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 226,556.89\n", + "Adstocked value: 226,557.23\n", + "Saturated value: 0.5502\n", + "Final response: 78626.6083\n", + "Raw spend: 226556.8929626973\n", + "After adstock: 226557.22629603065\n", + "After hill transform: 0.5501919914225392\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76481114728\n", + "After adstock: 107986.09814448061\n", + "After hill transform: 0.9837883467147543\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,161.76\n", + "Adstocked value: 21,161.94\n", + "Saturated value: 0.8998\n", + "Final response: 25177.6309\n", + "Raw spend: 21161.7647291101\n", + "After adstock: 21161.941199698333\n", + "After hill transform: 0.8997669647811939\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 105,942.32\n", + "Adstocked value: 105,943.54\n", + "Saturated value: 0.2042\n", + "Final response: 110319.2922\n", + "Raw spend: 105942.32180241718\n", + "After adstock: 105943.5440246394\n", + "After hill transform: 0.20424319936907157\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 226,556.89\n", + "Adstocked value: 226,557.23\n", + "Saturated value: 0.5502\n", + "Final response: 78626.6083\n", + "Raw spend: 226556.8929627122\n", + "After adstock: 226557.22629604556\n", + "After hill transform: 0.5501919914225487\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76481114728\n", + "After adstock: 107986.09814448061\n", + "After hill transform: 0.9837883467147543\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,161.76\n", + "Adstocked value: 21,161.94\n", + "Saturated value: 0.8998\n", + "Final response: 25177.6309\n", + "Raw spend: 21161.7647291101\n", + "After adstock: 21161.941199698333\n", + "After hill transform: 0.8997669647811939\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 105,942.32\n", + "Adstocked value: 105,943.54\n", + "Saturated value: 0.2042\n", + "Final response: 110319.2922\n", + "Raw spend: 105942.32180241718\n", + "After adstock: 105943.5440246394\n", + "After hill transform: 0.20424319936907157\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 226,556.89\n", + "Adstocked value: 226,557.23\n", + "Saturated value: 0.5502\n", + "Final response: 78626.6083\n", + "Raw spend: 226556.8929626973\n", + "After adstock: 226557.22629603065\n", + "After hill transform: 0.5501919914225392\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76481116218\n", + "After adstock: 107986.09814449551\n", + "After hill transform: 0.9837883467147602\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,161.76\n", + "Adstocked value: 21,161.94\n", + "Saturated value: 0.8998\n", + "Final response: 25177.6309\n", + "Raw spend: 21161.7647291101\n", + "After adstock: 21161.941199698333\n", + "After hill transform: 0.8997669647811939\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 105,942.32\n", + "Adstocked value: 105,943.54\n", + "Saturated value: 0.2042\n", + "Final response: 110319.2922\n", + "Raw spend: 105942.32180241718\n", + "After adstock: 105943.5440246394\n", + "After hill transform: 0.20424319936907157\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 226,556.89\n", + "Adstocked value: 226,557.23\n", + "Saturated value: 0.5502\n", + "Final response: 78626.6083\n", + "Raw spend: 226556.8929626973\n", + "After adstock: 226557.22629603065\n", + "After hill transform: 0.5501919914225392\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76481114728\n", + "After adstock: 107986.09814448061\n", + "After hill transform: 0.9837883467147543\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,161.76\n", + "Adstocked value: 21,161.94\n", + "Saturated value: 0.8998\n", + "Final response: 25177.6309\n", + "Raw spend: 21161.764729125\n", + "After adstock: 21161.941199713234\n", + "After hill transform: 0.8997669647813702\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 105,942.32\n", + "Adstocked value: 105,943.54\n", + "Saturated value: 0.2042\n", + "Final response: 110319.2922\n", + "Raw spend: 105942.32180241718\n", + "After adstock: 105943.5440246394\n", + "After hill transform: 0.20424319936907157\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 226,556.89\n", + "Adstocked value: 226,557.23\n", + "Saturated value: 0.5502\n", + "Final response: 78626.6083\n", + "Raw spend: 226556.8929626973\n", + "After adstock: 226557.22629603065\n", + "After hill transform: 0.5501919914225392\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76481114728\n", + "After adstock: 107986.09814448061\n", + "After hill transform: 0.9837883467147543\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,161.76\n", + "Adstocked value: 21,161.94\n", + "Saturated value: 0.8998\n", + "Final response: 25177.6309\n", + "Raw spend: 21161.7647291101\n", + "After adstock: 21161.941199698333\n", + "After hill transform: 0.8997669647811939\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 105,942.32\n", + "Adstocked value: 105,943.54\n", + "Saturated value: 0.2042\n", + "Final response: 110319.2922\n", + "Raw spend: 105942.32180243208\n", + "After adstock: 105943.5440246543\n", + "After hill transform: 0.20424319936914007\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 226,556.89\n", + "Adstocked value: 226,557.23\n", + "Saturated value: 0.5502\n", + "Final response: 78626.6083\n", + "Raw spend: 226556.8929626973\n", + "After adstock: 226557.22629603065\n", + "After hill transform: 0.5501919914225392\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76481114728\n", + "After adstock: 107986.09814448061\n", + "After hill transform: 0.9837883467147543\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,161.76\n", + "Adstocked value: 21,161.94\n", + "Saturated value: 0.8998\n", + "Final response: 25177.6309\n", + "Raw spend: 21161.7647291101\n", + "After adstock: 21161.941199698333\n", + "After hill transform: 0.8997669647811939\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 105,942.32\n", + "Adstocked value: 105,943.54\n", + "Saturated value: 0.2042\n", + "Final response: 110319.2922\n", + "Raw spend: 105942.32180241718\n", + "After adstock: 105943.5440246394\n", + "After hill transform: 0.20424319936907157\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 226,556.89\n", + "Adstocked value: 226,557.23\n", + "Saturated value: 0.5502\n", + "Final response: 78626.6083\n", + "Raw spend: 226556.8929627122\n", + "After adstock: 226557.22629604556\n", + "After hill transform: 0.5501919914225487\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76481114728\n", + "After adstock: 107986.09814448061\n", + "After hill transform: 0.9837883467147543\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,161.76\n", + "Adstocked value: 21,161.94\n", + "Saturated value: 0.8998\n", + "Final response: 25177.6309\n", + "Raw spend: 21161.7647291101\n", + "After adstock: 21161.941199698333\n", + "After hill transform: 0.8997669647811939\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 105,942.32\n", + "Adstocked value: 105,943.54\n", + "Saturated value: 0.2042\n", + "Final response: 110319.2922\n", + "Raw spend: 105942.32180241718\n", + "After adstock: 105943.5440246394\n", + "After hill transform: 0.20424319936907157\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 226,556.89\n", + "Adstocked value: 226,557.23\n", + "Saturated value: 0.5502\n", + "Final response: 78626.6083\n", + "Raw spend: 226556.8929626973\n", + "After adstock: 226557.22629603065\n", + "After hill transform: 0.5501919914225392\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76481116218\n", + "After adstock: 107986.09814449551\n", + "After hill transform: 0.9837883467147602\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,161.76\n", + "Adstocked value: 21,161.94\n", + "Saturated value: 0.8998\n", + "Final response: 25177.6309\n", + "Raw spend: 21161.7647291101\n", + "After adstock: 21161.941199698333\n", + "After hill transform: 0.8997669647811939\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 105,942.32\n", + "Adstocked value: 105,943.54\n", + "Saturated value: 0.2042\n", + "Final response: 110319.2922\n", + "Raw spend: 105942.32180241718\n", + "After adstock: 105943.5440246394\n", + "After hill transform: 0.20424319936907157\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 226,556.89\n", + "Adstocked value: 226,557.23\n", + "Saturated value: 0.5502\n", + "Final response: 78626.6083\n", + "Raw spend: 226556.8929626973\n", + "After adstock: 226557.22629603065\n", + "After hill transform: 0.5501919914225392\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76481114728\n", + "After adstock: 107986.09814448061\n", + "After hill transform: 0.9837883467147543\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 21,161.76\n", + "Adstocked value: 21,161.94\n", + "Saturated value: 0.8998\n", + "Final response: 25177.6309\n", + "Raw spend: 21161.764729125\n", + "After adstock: 21161.941199713234\n", + "After hill transform: 0.8997669647813702\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 118,699.48\n", + "Adstocked value: 118,700.70\n", + "Saturated value: 0.2652\n", + "Final response: 143227.8467\n", + "Raw spend: 118699.47840741303\n", + "After adstock: 118700.70062963525\n", + "After hill transform: 0.2651695189744595\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 271,275.63\n", + "Adstocked value: 271,275.96\n", + "Saturated value: 0.5762\n", + "Final response: 82339.8834\n", + "Raw spend: 271275.6253764247\n", + "After adstock: 271275.958709758\n", + "After hill transform: 0.5761757428195756\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,703.47\n", + "Adstocked value: 34,703.65\n", + "Saturated value: 0.9725\n", + "Final response: 27214.1915\n", + "Raw spend: 34703.47068335601\n", + "After adstock: 34703.64715394425\n", + "After hill transform: 0.972547041647777\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 118,699.48\n", + "Adstocked value: 118,700.70\n", + "Saturated value: 0.2652\n", + "Final response: 143227.8467\n", + "Raw spend: 118699.47840741303\n", + "After adstock: 118700.70062963525\n", + "After hill transform: 0.2651695189744595\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 271,275.63\n", + "Adstocked value: 271,275.96\n", + "Saturated value: 0.5762\n", + "Final response: 82339.8834\n", + "Raw spend: 271275.6253764247\n", + "After adstock: 271275.958709758\n", + "After hill transform: 0.5761757428195756\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,703.47\n", + "Adstocked value: 34,703.65\n", + "Saturated value: 0.9725\n", + "Final response: 27214.1915\n", + "Raw spend: 34703.47068335601\n", + "After adstock: 34703.64715394425\n", + "After hill transform: 0.972547041647777\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 118,699.48\n", + "Adstocked value: 118,700.70\n", + "Saturated value: 0.2652\n", + "Final response: 143227.8467\n", + "Raw spend: 118699.47840742793\n", + "After adstock: 118700.70062965015\n", + "After hill transform: 0.2651695189745328\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 271,275.63\n", + "Adstocked value: 271,275.96\n", + "Saturated value: 0.5762\n", + "Final response: 82339.8834\n", + "Raw spend: 271275.6253764247\n", + "After adstock: 271275.958709758\n", + "After hill transform: 0.5761757428195756\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,703.47\n", + "Adstocked value: 34,703.65\n", + "Saturated value: 0.9725\n", + "Final response: 27214.1915\n", + "Raw spend: 34703.47068335601\n", + "After adstock: 34703.64715394425\n", + "After hill transform: 0.972547041647777\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 118,699.48\n", + "Adstocked value: 118,700.70\n", + "Saturated value: 0.2652\n", + "Final response: 143227.8467\n", + "Raw spend: 118699.47840741303\n", + "After adstock: 118700.70062963525\n", + "After hill transform: 0.2651695189744595\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 271,275.63\n", + "Adstocked value: 271,275.96\n", + "Saturated value: 0.5762\n", + "Final response: 82339.8834\n", + "Raw spend: 271275.6253764396\n", + "After adstock: 271275.9587097729\n", + "After hill transform: 0.5761757428195835\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,703.47\n", + "Adstocked value: 34,703.65\n", + "Saturated value: 0.9725\n", + "Final response: 27214.1915\n", + "Raw spend: 34703.47068335601\n", + "After adstock: 34703.64715394425\n", + "After hill transform: 0.972547041647777\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 118,699.48\n", + "Adstocked value: 118,700.70\n", + "Saturated value: 0.2652\n", + "Final response: 143227.8467\n", + "Raw spend: 118699.47840741303\n", + "After adstock: 118700.70062963525\n", + "After hill transform: 0.2651695189744595\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 271,275.63\n", + "Adstocked value: 271,275.96\n", + "Saturated value: 0.5762\n", + "Final response: 82339.8834\n", + "Raw spend: 271275.6253764247\n", + "After adstock: 271275.958709758\n", + "After hill transform: 0.5761757428195756\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,703.47\n", + "Adstocked value: 34,703.65\n", + "Saturated value: 0.9725\n", + "Final response: 27214.1915\n", + "Raw spend: 34703.47068335601\n", + "After adstock: 34703.64715394425\n", + "After hill transform: 0.972547041647777\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 118,699.48\n", + "Adstocked value: 118,700.70\n", + "Saturated value: 0.2652\n", + "Final response: 143227.8467\n", + "Raw spend: 118699.47840741303\n", + "After adstock: 118700.70062963525\n", + "After hill transform: 0.2651695189744595\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 271,275.63\n", + "Adstocked value: 271,275.96\n", + "Saturated value: 0.5762\n", + "Final response: 82339.8834\n", + "Raw spend: 271275.6253764247\n", + "After adstock: 271275.958709758\n", + "After hill transform: 0.5761757428195756\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,703.47\n", + "Adstocked value: 34,703.65\n", + "Saturated value: 0.9725\n", + "Final response: 27214.1915\n", + "Raw spend: 34703.47068337091\n", + "After adstock: 34703.64715395915\n", + "After hill transform: 0.9725470416478088\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 118,699.48\n", + "Adstocked value: 118,700.70\n", + "Saturated value: 0.2652\n", + "Final response: 143227.8467\n", + "Raw spend: 118699.47840741303\n", + "After adstock: 118700.70062963525\n", + "After hill transform: 0.2651695189744595\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 271,275.63\n", + "Adstocked value: 271,275.96\n", + "Saturated value: 0.5762\n", + "Final response: 82339.8834\n", + "Raw spend: 271275.6253764247\n", + "After adstock: 271275.958709758\n", + "After hill transform: 0.5761757428195756\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,703.47\n", + "Adstocked value: 34,703.65\n", + "Saturated value: 0.9725\n", + "Final response: 27214.1915\n", + "Raw spend: 34703.47068335601\n", + "After adstock: 34703.64715394425\n", + "After hill transform: 0.972547041647777\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 118,699.48\n", + "Adstocked value: 118,700.70\n", + "Saturated value: 0.2652\n", + "Final response: 143227.8467\n", + "Raw spend: 118699.47840742793\n", + "After adstock: 118700.70062965015\n", + "After hill transform: 0.2651695189745328\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 271,275.63\n", + "Adstocked value: 271,275.96\n", + "Saturated value: 0.5762\n", + "Final response: 82339.8834\n", + "Raw spend: 271275.6253764247\n", + "After adstock: 271275.958709758\n", + "After hill transform: 0.5761757428195756\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,703.47\n", + "Adstocked value: 34,703.65\n", + "Saturated value: 0.9725\n", + "Final response: 27214.1915\n", + "Raw spend: 34703.47068335601\n", + "After adstock: 34703.64715394425\n", + "After hill transform: 0.972547041647777\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 118,699.48\n", + "Adstocked value: 118,700.70\n", + "Saturated value: 0.2652\n", + "Final response: 143227.8467\n", + "Raw spend: 118699.47840741303\n", + "After adstock: 118700.70062963525\n", + "After hill transform: 0.2651695189744595\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 271,275.63\n", + "Adstocked value: 271,275.96\n", + "Saturated value: 0.5762\n", + "Final response: 82339.8834\n", + "Raw spend: 271275.6253764396\n", + "After adstock: 271275.9587097729\n", + "After hill transform: 0.5761757428195835\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,703.47\n", + "Adstocked value: 34,703.65\n", + "Saturated value: 0.9725\n", + "Final response: 27214.1915\n", + "Raw spend: 34703.47068335601\n", + "After adstock: 34703.64715394425\n", + "After hill transform: 0.972547041647777\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 118,699.48\n", + "Adstocked value: 118,700.70\n", + "Saturated value: 0.2652\n", + "Final response: 143227.8467\n", + "Raw spend: 118699.47840741303\n", + "After adstock: 118700.70062963525\n", + "After hill transform: 0.2651695189744595\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 271,275.63\n", + "Adstocked value: 271,275.96\n", + "Saturated value: 0.5762\n", + "Final response: 82339.8834\n", + "Raw spend: 271275.6253764247\n", + "After adstock: 271275.958709758\n", + "After hill transform: 0.5761757428195756\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,703.47\n", + "Adstocked value: 34,703.65\n", + "Saturated value: 0.9725\n", + "Final response: 27214.1915\n", + "Raw spend: 34703.47068335601\n", + "After adstock: 34703.64715394425\n", + "After hill transform: 0.972547041647777\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 118,699.48\n", + "Adstocked value: 118,700.70\n", + "Saturated value: 0.2652\n", + "Final response: 143227.8467\n", + "Raw spend: 118699.47840741303\n", + "After adstock: 118700.70062963525\n", + "After hill transform: 0.2651695189744595\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 271,275.63\n", + "Adstocked value: 271,275.96\n", + "Saturated value: 0.5762\n", + "Final response: 82339.8834\n", + "Raw spend: 271275.6253764247\n", + "After adstock: 271275.958709758\n", + "After hill transform: 0.5761757428195756\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,703.47\n", + "Adstocked value: 34,703.65\n", + "Saturated value: 0.9725\n", + "Final response: 27214.1915\n", + "Raw spend: 34703.47068337091\n", + "After adstock: 34703.64715395915\n", + "After hill transform: 0.9725470416478088\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 178,811.25\n", + "Adstocked value: 178,812.47\n", + "Saturated value: 0.5519\n", + "Final response: 298126.8254\n", + "Raw spend: 178811.245628015\n", + "After adstock: 178812.4678502372\n", + "After hill transform: 0.5519467666011514\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 481,956.99\n", + "Adstocked value: 481,957.32\n", + "Saturated value: 0.6557\n", + "Final response: 93703.3181\n", + "Raw spend: 481956.98674627335\n", + "After adstock: 481957.32007960667\n", + "After hill transform: 0.6556917094778976\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5087\n", + "Raw spend: 107985.76341998592\n", + "After adstock: 107986.09675331925\n", + "After hill transform: 0.9837883461738549\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,498.85\n", + "Adstocked value: 98,499.03\n", + "Saturated value: 0.9984\n", + "Final response: 27938.7906\n", + "Raw spend: 98498.85054635786\n", + "After adstock: 98499.0270169461\n", + "After hill transform: 0.9984418674168439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 178,811.25\n", + "Adstocked value: 178,812.47\n", + "Saturated value: 0.5519\n", + "Final response: 298126.8254\n", + "Raw spend: 178811.245628015\n", + "After adstock: 178812.4678502372\n", + "After hill transform: 0.5519467666011514\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 481,956.99\n", + "Adstocked value: 481,957.32\n", + "Saturated value: 0.6557\n", + "Final response: 93703.3181\n", + "Raw spend: 481956.98674627335\n", + "After adstock: 481957.32007960667\n", + "After hill transform: 0.6556917094778976\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5087\n", + "Raw spend: 107985.76341998592\n", + "After adstock: 107986.09675331925\n", + "After hill transform: 0.9837883461738549\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,498.85\n", + "Adstocked value: 98,499.03\n", + "Saturated value: 0.9984\n", + "Final response: 27938.7906\n", + "Raw spend: 98498.85054635786\n", + "After adstock: 98499.0270169461\n", + "After hill transform: 0.9984418674168439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 178,811.25\n", + "Adstocked value: 178,812.47\n", + "Saturated value: 0.5519\n", + "Final response: 298126.8254\n", + "Raw spend: 178811.2456280299\n", + "After adstock: 178812.4678502521\n", + "After hill transform: 0.5519467666012131\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 481,956.99\n", + "Adstocked value: 481,957.32\n", + "Saturated value: 0.6557\n", + "Final response: 93703.3181\n", + "Raw spend: 481956.98674627335\n", + "After adstock: 481957.32007960667\n", + "After hill transform: 0.6556917094778976\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5087\n", + "Raw spend: 107985.76341998592\n", + "After adstock: 107986.09675331925\n", + "After hill transform: 0.9837883461738549\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,498.85\n", + "Adstocked value: 98,499.03\n", + "Saturated value: 0.9984\n", + "Final response: 27938.7906\n", + "Raw spend: 98498.85054635786\n", + "After adstock: 98499.0270169461\n", + "After hill transform: 0.9984418674168439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 178,811.25\n", + "Adstocked value: 178,812.47\n", + "Saturated value: 0.5519\n", + "Final response: 298126.8254\n", + "Raw spend: 178811.245628015\n", + "After adstock: 178812.4678502372\n", + "After hill transform: 0.5519467666011514\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 481,956.99\n", + "Adstocked value: 481,957.32\n", + "Saturated value: 0.6557\n", + "Final response: 93703.3181\n", + "Raw spend: 481956.98674628825\n", + "After adstock: 481957.32007962157\n", + "After hill transform: 0.6556917094779017\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5087\n", + "Raw spend: 107985.76341998592\n", + "After adstock: 107986.09675331925\n", + "After hill transform: 0.9837883461738549\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,498.85\n", + "Adstocked value: 98,499.03\n", + "Saturated value: 0.9984\n", + "Final response: 27938.7906\n", + "Raw spend: 98498.85054635786\n", + "After adstock: 98499.0270169461\n", + "After hill transform: 0.9984418674168439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 178,811.25\n", + "Adstocked value: 178,812.47\n", + "Saturated value: 0.5519\n", + "Final response: 298126.8254\n", + "Raw spend: 178811.245628015\n", + "After adstock: 178812.4678502372\n", + "After hill transform: 0.5519467666011514\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 481,956.99\n", + "Adstocked value: 481,957.32\n", + "Saturated value: 0.6557\n", + "Final response: 93703.3181\n", + "Raw spend: 481956.98674627335\n", + "After adstock: 481957.32007960667\n", + "After hill transform: 0.6556917094778976\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5087\n", + "Raw spend: 107985.76342000082\n", + "After adstock: 107986.09675333415\n", + "After hill transform: 0.9837883461738607\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,498.85\n", + "Adstocked value: 98,499.03\n", + "Saturated value: 0.9984\n", + "Final response: 27938.7906\n", + "Raw spend: 98498.85054635786\n", + "After adstock: 98499.0270169461\n", + "After hill transform: 0.9984418674168439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 178,811.25\n", + "Adstocked value: 178,812.47\n", + "Saturated value: 0.5519\n", + "Final response: 298126.8254\n", + "Raw spend: 178811.245628015\n", + "After adstock: 178812.4678502372\n", + "After hill transform: 0.5519467666011514\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 481,956.99\n", + "Adstocked value: 481,957.32\n", + "Saturated value: 0.6557\n", + "Final response: 93703.3181\n", + "Raw spend: 481956.98674627335\n", + "After adstock: 481957.32007960667\n", + "After hill transform: 0.6556917094778976\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5087\n", + "Raw spend: 107985.76341998592\n", + "After adstock: 107986.09675331925\n", + "After hill transform: 0.9837883461738549\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,498.85\n", + "Adstocked value: 98,499.03\n", + "Saturated value: 0.9984\n", + "Final response: 27938.7906\n", + "Raw spend: 98498.85054637276\n", + "After adstock: 98499.027016961\n", + "After hill transform: 0.9984418674168446\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 178,811.25\n", + "Adstocked value: 178,812.47\n", + "Saturated value: 0.5519\n", + "Final response: 298126.8254\n", + "Raw spend: 178811.245628015\n", + "After adstock: 178812.4678502372\n", + "After hill transform: 0.5519467666011514\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 481,956.99\n", + "Adstocked value: 481,957.32\n", + "Saturated value: 0.6557\n", + "Final response: 93703.3181\n", + "Raw spend: 481956.98674627335\n", + "After adstock: 481957.32007960667\n", + "After hill transform: 0.6556917094778976\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5087\n", + "Raw spend: 107985.76341998592\n", + "After adstock: 107986.09675331925\n", + "After hill transform: 0.9837883461738549\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,498.85\n", + "Adstocked value: 98,499.03\n", + "Saturated value: 0.9984\n", + "Final response: 27938.7906\n", + "Raw spend: 98498.85054635786\n", + "After adstock: 98499.0270169461\n", + "After hill transform: 0.9984418674168439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 178,811.25\n", + "Adstocked value: 178,812.47\n", + "Saturated value: 0.5519\n", + "Final response: 298126.8254\n", + "Raw spend: 178811.2456280299\n", + "After adstock: 178812.4678502521\n", + "After hill transform: 0.5519467666012131\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 481,956.99\n", + "Adstocked value: 481,957.32\n", + "Saturated value: 0.6557\n", + "Final response: 93703.3181\n", + "Raw spend: 481956.98674627335\n", + "After adstock: 481957.32007960667\n", + "After hill transform: 0.6556917094778976\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5087\n", + "Raw spend: 107985.76341998592\n", + "After adstock: 107986.09675331925\n", + "After hill transform: 0.9837883461738549\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,498.85\n", + "Adstocked value: 98,499.03\n", + "Saturated value: 0.9984\n", + "Final response: 27938.7906\n", + "Raw spend: 98498.85054635786\n", + "After adstock: 98499.0270169461\n", + "After hill transform: 0.9984418674168439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 178,811.25\n", + "Adstocked value: 178,812.47\n", + "Saturated value: 0.5519\n", + "Final response: 298126.8254\n", + "Raw spend: 178811.245628015\n", + "After adstock: 178812.4678502372\n", + "After hill transform: 0.5519467666011514\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 481,956.99\n", + "Adstocked value: 481,957.32\n", + "Saturated value: 0.6557\n", + "Final response: 93703.3181\n", + "Raw spend: 481956.98674628825\n", + "After adstock: 481957.32007962157\n", + "After hill transform: 0.6556917094779017\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5087\n", + "Raw spend: 107985.76341998592\n", + "After adstock: 107986.09675331925\n", + "After hill transform: 0.9837883461738549\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,498.85\n", + "Adstocked value: 98,499.03\n", + "Saturated value: 0.9984\n", + "Final response: 27938.7906\n", + "Raw spend: 98498.85054635786\n", + "After adstock: 98499.0270169461\n", + "After hill transform: 0.9984418674168439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 178,811.25\n", + "Adstocked value: 178,812.47\n", + "Saturated value: 0.5519\n", + "Final response: 298126.8254\n", + "Raw spend: 178811.245628015\n", + "After adstock: 178812.4678502372\n", + "After hill transform: 0.5519467666011514\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 481,956.99\n", + "Adstocked value: 481,957.32\n", + "Saturated value: 0.6557\n", + "Final response: 93703.3181\n", + "Raw spend: 481956.98674627335\n", + "After adstock: 481957.32007960667\n", + "After hill transform: 0.6556917094778976\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5087\n", + "Raw spend: 107985.76342000082\n", + "After adstock: 107986.09675333415\n", + "After hill transform: 0.9837883461738607\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,498.85\n", + "Adstocked value: 98,499.03\n", + "Saturated value: 0.9984\n", + "Final response: 27938.7906\n", + "Raw spend: 98498.85054635786\n", + "After adstock: 98499.0270169461\n", + "After hill transform: 0.9984418674168439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 178,811.25\n", + "Adstocked value: 178,812.47\n", + "Saturated value: 0.5519\n", + "Final response: 298126.8254\n", + "Raw spend: 178811.245628015\n", + "After adstock: 178812.4678502372\n", + "After hill transform: 0.5519467666011514\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 481,956.99\n", + "Adstocked value: 481,957.32\n", + "Saturated value: 0.6557\n", + "Final response: 93703.3181\n", + "Raw spend: 481956.98674627335\n", + "After adstock: 481957.32007960667\n", + "After hill transform: 0.6556917094778976\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5087\n", + "Raw spend: 107985.76341998592\n", + "After adstock: 107986.09675331925\n", + "After hill transform: 0.9837883461738549\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,498.85\n", + "Adstocked value: 98,499.03\n", + "Saturated value: 0.9984\n", + "Final response: 27938.7906\n", + "Raw spend: 98498.85054637276\n", + "After adstock: 98499.027016961\n", + "After hill transform: 0.9984418674168446\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 199,677.89\n", + "Adstocked value: 199,679.11\n", + "Saturated value: 0.6316\n", + "Final response: 341175.7498\n", + "Raw spend: 199677.8916411465\n", + "After adstock: 199679.11386336872\n", + "After hill transform: 0.6316467888441998\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 554,958.41\n", + "Adstocked value: 554,958.75\n", + "Saturated value: 0.6741\n", + "Final response: 96336.5472\n", + "Raw spend: 554958.4120267841\n", + "After adstock: 554958.7453601175\n", + "After hill transform: 0.674117807015416\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76518139629\n", + "After adstock: 107986.09851472962\n", + "After hill transform: 0.9837883468587114\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 120,595.86\n", + "Adstocked value: 120,596.03\n", + "Saturated value: 0.9991\n", + "Final response: 27957.5125\n", + "Raw spend: 120595.85727628754\n", + "After adstock: 120596.03374687578\n", + "After hill transform: 0.9991109258932328\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 199,677.89\n", + "Adstocked value: 199,679.11\n", + "Saturated value: 0.6316\n", + "Final response: 341175.7498\n", + "Raw spend: 199677.8916411465\n", + "After adstock: 199679.11386336872\n", + "After hill transform: 0.6316467888441998\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 554,958.41\n", + "Adstocked value: 554,958.75\n", + "Saturated value: 0.6741\n", + "Final response: 96336.5472\n", + "Raw spend: 554958.4120267841\n", + "After adstock: 554958.7453601175\n", + "After hill transform: 0.674117807015416\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76518139629\n", + "After adstock: 107986.09851472962\n", + "After hill transform: 0.9837883468587114\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 120,595.86\n", + "Adstocked value: 120,596.03\n", + "Saturated value: 0.9991\n", + "Final response: 27957.5125\n", + "Raw spend: 120595.85727628754\n", + "After adstock: 120596.03374687578\n", + "After hill transform: 0.9991109258932328\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 199,677.89\n", + "Adstocked value: 199,679.11\n", + "Saturated value: 0.6316\n", + "Final response: 341175.7498\n", + "Raw spend: 199677.8916411614\n", + "After adstock: 199679.11386338362\n", + "After hill transform: 0.6316467888442517\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 554,958.41\n", + "Adstocked value: 554,958.75\n", + "Saturated value: 0.6741\n", + "Final response: 96336.5472\n", + "Raw spend: 554958.4120267841\n", + "After adstock: 554958.7453601175\n", + "After hill transform: 0.674117807015416\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76518139629\n", + "After adstock: 107986.09851472962\n", + "After hill transform: 0.9837883468587114\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 120,595.86\n", + "Adstocked value: 120,596.03\n", + "Saturated value: 0.9991\n", + "Final response: 27957.5125\n", + "Raw spend: 120595.85727628754\n", + "After adstock: 120596.03374687578\n", + "After hill transform: 0.9991109258932328\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 199,677.89\n", + "Adstocked value: 199,679.11\n", + "Saturated value: 0.6316\n", + "Final response: 341175.7498\n", + "Raw spend: 199677.8916411465\n", + "After adstock: 199679.11386336872\n", + "After hill transform: 0.6316467888441998\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 554,958.41\n", + "Adstocked value: 554,958.75\n", + "Saturated value: 0.6741\n", + "Final response: 96336.5472\n", + "Raw spend: 554958.412026799\n", + "After adstock: 554958.7453601324\n", + "After hill transform: 0.6741178070154196\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76518139629\n", + "After adstock: 107986.09851472962\n", + "After hill transform: 0.9837883468587114\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 120,595.86\n", + "Adstocked value: 120,596.03\n", + "Saturated value: 0.9991\n", + "Final response: 27957.5125\n", + "Raw spend: 120595.85727628754\n", + "After adstock: 120596.03374687578\n", + "After hill transform: 0.9991109258932328\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 199,677.89\n", + "Adstocked value: 199,679.11\n", + "Saturated value: 0.6316\n", + "Final response: 341175.7498\n", + "Raw spend: 199677.8916411465\n", + "After adstock: 199679.11386336872\n", + "After hill transform: 0.6316467888441998\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 554,958.41\n", + "Adstocked value: 554,958.75\n", + "Saturated value: 0.6741\n", + "Final response: 96336.5472\n", + "Raw spend: 554958.4120267841\n", + "After adstock: 554958.7453601175\n", + "After hill transform: 0.674117807015416\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76518141119\n", + "After adstock: 107986.09851474452\n", + "After hill transform: 0.9837883468587173\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 120,595.86\n", + "Adstocked value: 120,596.03\n", + "Saturated value: 0.9991\n", + "Final response: 27957.5125\n", + "Raw spend: 120595.85727628754\n", + "After adstock: 120596.03374687578\n", + "After hill transform: 0.9991109258932328\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 199,677.89\n", + "Adstocked value: 199,679.11\n", + "Saturated value: 0.6316\n", + "Final response: 341175.7498\n", + "Raw spend: 199677.8916411465\n", + "After adstock: 199679.11386336872\n", + "After hill transform: 0.6316467888441998\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 554,958.41\n", + "Adstocked value: 554,958.75\n", + "Saturated value: 0.6741\n", + "Final response: 96336.5472\n", + "Raw spend: 554958.4120267841\n", + "After adstock: 554958.7453601175\n", + "After hill transform: 0.674117807015416\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76518139629\n", + "After adstock: 107986.09851472962\n", + "After hill transform: 0.9837883468587114\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 120,595.86\n", + "Adstocked value: 120,596.03\n", + "Saturated value: 0.9991\n", + "Final response: 27957.5125\n", + "Raw spend: 120595.85727630244\n", + "After adstock: 120596.03374689068\n", + "After hill transform: 0.9991109258932331\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 199,677.89\n", + "Adstocked value: 199,679.11\n", + "Saturated value: 0.6316\n", + "Final response: 341175.7498\n", + "Raw spend: 199677.8916411465\n", + "After adstock: 199679.11386336872\n", + "After hill transform: 0.6316467888441998\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 554,958.41\n", + "Adstocked value: 554,958.75\n", + "Saturated value: 0.6741\n", + "Final response: 96336.5472\n", + "Raw spend: 554958.4120267841\n", + "After adstock: 554958.7453601175\n", + "After hill transform: 0.674117807015416\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76518139629\n", + "After adstock: 107986.09851472962\n", + "After hill transform: 0.9837883468587114\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 120,595.86\n", + "Adstocked value: 120,596.03\n", + "Saturated value: 0.9991\n", + "Final response: 27957.5125\n", + "Raw spend: 120595.85727628754\n", + "After adstock: 120596.03374687578\n", + "After hill transform: 0.9991109258932328\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 199,677.89\n", + "Adstocked value: 199,679.11\n", + "Saturated value: 0.6316\n", + "Final response: 341175.7498\n", + "Raw spend: 199677.8916411614\n", + "After adstock: 199679.11386338362\n", + "After hill transform: 0.6316467888442517\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 554,958.41\n", + "Adstocked value: 554,958.75\n", + "Saturated value: 0.6741\n", + "Final response: 96336.5472\n", + "Raw spend: 554958.4120267841\n", + "After adstock: 554958.7453601175\n", + "After hill transform: 0.674117807015416\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76518139629\n", + "After adstock: 107986.09851472962\n", + "After hill transform: 0.9837883468587114\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 120,595.86\n", + "Adstocked value: 120,596.03\n", + "Saturated value: 0.9991\n", + "Final response: 27957.5125\n", + "Raw spend: 120595.85727628754\n", + "After adstock: 120596.03374687578\n", + "After hill transform: 0.9991109258932328\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 199,677.89\n", + "Adstocked value: 199,679.11\n", + "Saturated value: 0.6316\n", + "Final response: 341175.7498\n", + "Raw spend: 199677.8916411465\n", + "After adstock: 199679.11386336872\n", + "After hill transform: 0.6316467888441998\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 554,958.41\n", + "Adstocked value: 554,958.75\n", + "Saturated value: 0.6741\n", + "Final response: 96336.5472\n", + "Raw spend: 554958.412026799\n", + "After adstock: 554958.7453601324\n", + "After hill transform: 0.6741178070154196\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76518139629\n", + "After adstock: 107986.09851472962\n", + "After hill transform: 0.9837883468587114\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 120,595.86\n", + "Adstocked value: 120,596.03\n", + "Saturated value: 0.9991\n", + "Final response: 27957.5125\n", + "Raw spend: 120595.85727628754\n", + "After adstock: 120596.03374687578\n", + "After hill transform: 0.9991109258932328\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 199,677.89\n", + "Adstocked value: 199,679.11\n", + "Saturated value: 0.6316\n", + "Final response: 341175.7498\n", + "Raw spend: 199677.8916411465\n", + "After adstock: 199679.11386336872\n", + "After hill transform: 0.6316467888441998\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 554,958.41\n", + "Adstocked value: 554,958.75\n", + "Saturated value: 0.6741\n", + "Final response: 96336.5472\n", + "Raw spend: 554958.4120267841\n", + "After adstock: 554958.7453601175\n", + "After hill transform: 0.674117807015416\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76518141119\n", + "After adstock: 107986.09851474452\n", + "After hill transform: 0.9837883468587173\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 120,595.86\n", + "Adstocked value: 120,596.03\n", + "Saturated value: 0.9991\n", + "Final response: 27957.5125\n", + "Raw spend: 120595.85727628754\n", + "After adstock: 120596.03374687578\n", + "After hill transform: 0.9991109258932328\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 199,677.89\n", + "Adstocked value: 199,679.11\n", + "Saturated value: 0.6316\n", + "Final response: 341175.7498\n", + "Raw spend: 199677.8916411465\n", + "After adstock: 199679.11386336872\n", + "After hill transform: 0.6316467888441998\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 554,958.41\n", + "Adstocked value: 554,958.75\n", + "Saturated value: 0.6741\n", + "Final response: 96336.5472\n", + "Raw spend: 554958.4120267841\n", + "After adstock: 554958.7453601175\n", + "After hill transform: 0.674117807015416\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76518139629\n", + "After adstock: 107986.09851472962\n", + "After hill transform: 0.9837883468587114\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 120,595.86\n", + "Adstocked value: 120,596.03\n", + "Saturated value: 0.9991\n", + "Final response: 27957.5125\n", + "Raw spend: 120595.85727630244\n", + "After adstock: 120596.03374689068\n", + "After hill transform: 0.9991109258932331\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 198,646.58\n", + "Adstocked value: 198,647.80\n", + "Saturated value: 0.6280\n", + "Final response: 339221.7086\n", + "Raw spend: 198646.5808912895\n", + "After adstock: 198647.8031135117\n", + "After hill transform: 0.628029111321447\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 551,252.55\n", + "Adstocked value: 551,252.88\n", + "Saturated value: 0.6733\n", + "Final response: 96213.0997\n", + "Raw spend: 551252.5479603261\n", + "After adstock: 551252.8812936594\n", + "After hill transform: 0.6732539796510401\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76499403916\n", + "After adstock: 107986.09832737249\n", + "After hill transform: 0.9837883467858649\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 119,468.06\n", + "Adstocked value: 119,468.24\n", + "Saturated value: 0.9991\n", + "Final response: 27956.8558\n", + "Raw spend: 119468.06155563482\n", + "After adstock: 119468.23802622306\n", + "After hill transform: 0.9990874581073556\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 198,646.58\n", + "Adstocked value: 198,647.80\n", + "Saturated value: 0.6280\n", + "Final response: 339221.7086\n", + "Raw spend: 198646.5808912895\n", + "After adstock: 198647.8031135117\n", + "After hill transform: 0.628029111321447\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 551,252.55\n", + "Adstocked value: 551,252.88\n", + "Saturated value: 0.6733\n", + "Final response: 96213.0997\n", + "Raw spend: 551252.5479603261\n", + "After adstock: 551252.8812936594\n", + "After hill transform: 0.6732539796510401\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76499403916\n", + "After adstock: 107986.09832737249\n", + "After hill transform: 0.9837883467858649\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 119,468.06\n", + "Adstocked value: 119,468.24\n", + "Saturated value: 0.9991\n", + "Final response: 27956.8558\n", + "Raw spend: 119468.06155563482\n", + "After adstock: 119468.23802622306\n", + "After hill transform: 0.9990874581073556\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 198,646.58\n", + "Adstocked value: 198,647.80\n", + "Saturated value: 0.6280\n", + "Final response: 339221.7086\n", + "Raw spend: 198646.5808913044\n", + "After adstock: 198647.8031135266\n", + "After hill transform: 0.6280291113214994\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 551,252.55\n", + "Adstocked value: 551,252.88\n", + "Saturated value: 0.6733\n", + "Final response: 96213.0997\n", + "Raw spend: 551252.5479603261\n", + "After adstock: 551252.8812936594\n", + "After hill transform: 0.6732539796510401\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76499403916\n", + "After adstock: 107986.09832737249\n", + "After hill transform: 0.9837883467858649\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 119,468.06\n", + "Adstocked value: 119,468.24\n", + "Saturated value: 0.9991\n", + "Final response: 27956.8558\n", + "Raw spend: 119468.06155563482\n", + "After adstock: 119468.23802622306\n", + "After hill transform: 0.9990874581073556\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 198,646.58\n", + "Adstocked value: 198,647.80\n", + "Saturated value: 0.6280\n", + "Final response: 339221.7086\n", + "Raw spend: 198646.5808912895\n", + "After adstock: 198647.8031135117\n", + "After hill transform: 0.628029111321447\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 551,252.55\n", + "Adstocked value: 551,252.88\n", + "Saturated value: 0.6733\n", + "Final response: 96213.0997\n", + "Raw spend: 551252.547960341\n", + "After adstock: 551252.8812936743\n", + "After hill transform: 0.6732539796510436\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76499403916\n", + "After adstock: 107986.09832737249\n", + "After hill transform: 0.9837883467858649\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 119,468.06\n", + "Adstocked value: 119,468.24\n", + "Saturated value: 0.9991\n", + "Final response: 27956.8558\n", + "Raw spend: 119468.06155563482\n", + "After adstock: 119468.23802622306\n", + "After hill transform: 0.9990874581073556\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 198,646.58\n", + "Adstocked value: 198,647.80\n", + "Saturated value: 0.6280\n", + "Final response: 339221.7086\n", + "Raw spend: 198646.5808912895\n", + "After adstock: 198647.8031135117\n", + "After hill transform: 0.628029111321447\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 551,252.55\n", + "Adstocked value: 551,252.88\n", + "Saturated value: 0.6733\n", + "Final response: 96213.0997\n", + "Raw spend: 551252.5479603261\n", + "After adstock: 551252.8812936594\n", + "After hill transform: 0.6732539796510401\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76499405406\n", + "After adstock: 107986.09832738739\n", + "After hill transform: 0.9837883467858707\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 119,468.06\n", + "Adstocked value: 119,468.24\n", + "Saturated value: 0.9991\n", + "Final response: 27956.8558\n", + "Raw spend: 119468.06155563482\n", + "After adstock: 119468.23802622306\n", + "After hill transform: 0.9990874581073556\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 198,646.58\n", + "Adstocked value: 198,647.80\n", + "Saturated value: 0.6280\n", + "Final response: 339221.7086\n", + "Raw spend: 198646.5808912895\n", + "After adstock: 198647.8031135117\n", + "After hill transform: 0.628029111321447\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 551,252.55\n", + "Adstocked value: 551,252.88\n", + "Saturated value: 0.6733\n", + "Final response: 96213.0997\n", + "Raw spend: 551252.5479603261\n", + "After adstock: 551252.8812936594\n", + "After hill transform: 0.6732539796510401\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76499403916\n", + "After adstock: 107986.09832737249\n", + "After hill transform: 0.9837883467858649\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 119,468.06\n", + "Adstocked value: 119,468.24\n", + "Saturated value: 0.9991\n", + "Final response: 27956.8558\n", + "Raw spend: 119468.06155564972\n", + "After adstock: 119468.23802623796\n", + "After hill transform: 0.9990874581073559\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 198,646.58\n", + "Adstocked value: 198,647.80\n", + "Saturated value: 0.6280\n", + "Final response: 339221.7086\n", + "Raw spend: 198646.5808912895\n", + "After adstock: 198647.8031135117\n", + "After hill transform: 0.628029111321447\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 551,252.55\n", + "Adstocked value: 551,252.88\n", + "Saturated value: 0.6733\n", + "Final response: 96213.0997\n", + "Raw spend: 551252.5479603261\n", + "After adstock: 551252.8812936594\n", + "After hill transform: 0.6732539796510401\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76499403916\n", + "After adstock: 107986.09832737249\n", + "After hill transform: 0.9837883467858649\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 119,468.06\n", + "Adstocked value: 119,468.24\n", + "Saturated value: 0.9991\n", + "Final response: 27956.8558\n", + "Raw spend: 119468.06155563482\n", + "After adstock: 119468.23802622306\n", + "After hill transform: 0.9990874581073556\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 198,646.58\n", + "Adstocked value: 198,647.80\n", + "Saturated value: 0.6280\n", + "Final response: 339221.7086\n", + "Raw spend: 198646.5808913044\n", + "After adstock: 198647.8031135266\n", + "After hill transform: 0.6280291113214994\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 551,252.55\n", + "Adstocked value: 551,252.88\n", + "Saturated value: 0.6733\n", + "Final response: 96213.0997\n", + "Raw spend: 551252.5479603261\n", + "After adstock: 551252.8812936594\n", + "After hill transform: 0.6732539796510401\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76499403916\n", + "After adstock: 107986.09832737249\n", + "After hill transform: 0.9837883467858649\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 119,468.06\n", + "Adstocked value: 119,468.24\n", + "Saturated value: 0.9991\n", + "Final response: 27956.8558\n", + "Raw spend: 119468.06155563482\n", + "After adstock: 119468.23802622306\n", + "After hill transform: 0.9990874581073556\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 198,646.58\n", + "Adstocked value: 198,647.80\n", + "Saturated value: 0.6280\n", + "Final response: 339221.7086\n", + "Raw spend: 198646.5808912895\n", + "After adstock: 198647.8031135117\n", + "After hill transform: 0.628029111321447\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 551,252.55\n", + "Adstocked value: 551,252.88\n", + "Saturated value: 0.6733\n", + "Final response: 96213.0997\n", + "Raw spend: 551252.547960341\n", + "After adstock: 551252.8812936743\n", + "After hill transform: 0.6732539796510436\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76499403916\n", + "After adstock: 107986.09832737249\n", + "After hill transform: 0.9837883467858649\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 119,468.06\n", + "Adstocked value: 119,468.24\n", + "Saturated value: 0.9991\n", + "Final response: 27956.8558\n", + "Raw spend: 119468.06155563482\n", + "After adstock: 119468.23802622306\n", + "After hill transform: 0.9990874581073556\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 198,646.58\n", + "Adstocked value: 198,647.80\n", + "Saturated value: 0.6280\n", + "Final response: 339221.7086\n", + "Raw spend: 198646.5808912895\n", + "After adstock: 198647.8031135117\n", + "After hill transform: 0.628029111321447\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 551,252.55\n", + "Adstocked value: 551,252.88\n", + "Saturated value: 0.6733\n", + "Final response: 96213.0997\n", + "Raw spend: 551252.5479603261\n", + "After adstock: 551252.8812936594\n", + "After hill transform: 0.6732539796510401\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76499405406\n", + "After adstock: 107986.09832738739\n", + "After hill transform: 0.9837883467858707\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 119,468.06\n", + "Adstocked value: 119,468.24\n", + "Saturated value: 0.9991\n", + "Final response: 27956.8558\n", + "Raw spend: 119468.06155563482\n", + "After adstock: 119468.23802622306\n", + "After hill transform: 0.9990874581073556\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 198,646.58\n", + "Adstocked value: 198,647.80\n", + "Saturated value: 0.6280\n", + "Final response: 339221.7086\n", + "Raw spend: 198646.5808912895\n", + "After adstock: 198647.8031135117\n", + "After hill transform: 0.628029111321447\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 551,252.55\n", + "Adstocked value: 551,252.88\n", + "Saturated value: 0.6733\n", + "Final response: 96213.0997\n", + "Raw spend: 551252.5479603261\n", + "After adstock: 551252.8812936594\n", + "After hill transform: 0.6732539796510401\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76499403916\n", + "After adstock: 107986.09832737249\n", + "After hill transform: 0.9837883467858649\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 119,468.06\n", + "Adstocked value: 119,468.24\n", + "Saturated value: 0.9991\n", + "Final response: 27956.8558\n", + "Raw spend: 119468.06155564972\n", + "After adstock: 119468.23802623796\n", + "After hill transform: 0.9990874581073559\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 198,798.35\n", + "Adstocked value: 198,799.58\n", + "Saturated value: 0.6286\n", + "Final response: 339510.4034\n", + "Raw spend: 198798.35317661773\n", + "After adstock: 198799.57539883995\n", + "After hill transform: 0.628563595748626\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 551,556.35\n", + "Adstocked value: 551,556.68\n", + "Saturated value: 0.6733\n", + "Final response: 96223.2572\n", + "Raw spend: 551556.3459515925\n", + "After adstock: 551556.6792849259\n", + "After hill transform: 0.6733250568428693\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76486204266\n", + "After adstock: 107986.09819537599\n", + "After hill transform: 0.9837883467345431\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 119,545.95\n", + "Adstocked value: 119,546.13\n", + "Saturated value: 0.9991\n", + "Final response: 27956.9019\n", + "Raw spend: 119545.95008507615\n", + "After adstock: 119546.12655566439\n", + "After hill transform: 0.9990891057519472\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 198,798.35\n", + "Adstocked value: 198,799.58\n", + "Saturated value: 0.6286\n", + "Final response: 339510.4034\n", + "Raw spend: 198798.35317661773\n", + "After adstock: 198799.57539883995\n", + "After hill transform: 0.628563595748626\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 551,556.35\n", + "Adstocked value: 551,556.68\n", + "Saturated value: 0.6733\n", + "Final response: 96223.2572\n", + "Raw spend: 551556.3459515925\n", + "After adstock: 551556.6792849259\n", + "After hill transform: 0.6733250568428693\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76486204266\n", + "After adstock: 107986.09819537599\n", + "After hill transform: 0.9837883467345431\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 119,545.95\n", + "Adstocked value: 119,546.13\n", + "Saturated value: 0.9991\n", + "Final response: 27956.9019\n", + "Raw spend: 119545.95008507615\n", + "After adstock: 119546.12655566439\n", + "After hill transform: 0.9990891057519472\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 198,798.35\n", + "Adstocked value: 198,799.58\n", + "Saturated value: 0.6286\n", + "Final response: 339510.4034\n", + "Raw spend: 198798.35317663263\n", + "After adstock: 198799.57539885485\n", + "After hill transform: 0.6285635957486785\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 551,556.35\n", + "Adstocked value: 551,556.68\n", + "Saturated value: 0.6733\n", + "Final response: 96223.2572\n", + "Raw spend: 551556.3459515925\n", + "After adstock: 551556.6792849259\n", + "After hill transform: 0.6733250568428693\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76486204266\n", + "After adstock: 107986.09819537599\n", + "After hill transform: 0.9837883467345431\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 119,545.95\n", + "Adstocked value: 119,546.13\n", + "Saturated value: 0.9991\n", + "Final response: 27956.9019\n", + "Raw spend: 119545.95008507615\n", + "After adstock: 119546.12655566439\n", + "After hill transform: 0.9990891057519472\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 198,798.35\n", + "Adstocked value: 198,799.58\n", + "Saturated value: 0.6286\n", + "Final response: 339510.4034\n", + "Raw spend: 198798.35317661773\n", + "After adstock: 198799.57539883995\n", + "After hill transform: 0.628563595748626\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 551,556.35\n", + "Adstocked value: 551,556.68\n", + "Saturated value: 0.6733\n", + "Final response: 96223.2572\n", + "Raw spend: 551556.3459516075\n", + "After adstock: 551556.6792849408\n", + "After hill transform: 0.6733250568428726\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76486204266\n", + "After adstock: 107986.09819537599\n", + "After hill transform: 0.9837883467345431\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 119,545.95\n", + "Adstocked value: 119,546.13\n", + "Saturated value: 0.9991\n", + "Final response: 27956.9019\n", + "Raw spend: 119545.95008507615\n", + "After adstock: 119546.12655566439\n", + "After hill transform: 0.9990891057519472\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 198,798.35\n", + "Adstocked value: 198,799.58\n", + "Saturated value: 0.6286\n", + "Final response: 339510.4034\n", + "Raw spend: 198798.35317661773\n", + "After adstock: 198799.57539883995\n", + "After hill transform: 0.628563595748626\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 551,556.35\n", + "Adstocked value: 551,556.68\n", + "Saturated value: 0.6733\n", + "Final response: 96223.2572\n", + "Raw spend: 551556.3459515925\n", + "After adstock: 551556.6792849259\n", + "After hill transform: 0.6733250568428693\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76486205756\n", + "After adstock: 107986.09819539089\n", + "After hill transform: 0.983788346734549\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 119,545.95\n", + "Adstocked value: 119,546.13\n", + "Saturated value: 0.9991\n", + "Final response: 27956.9019\n", + "Raw spend: 119545.95008507615\n", + "After adstock: 119546.12655566439\n", + "After hill transform: 0.9990891057519472\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 198,798.35\n", + "Adstocked value: 198,799.58\n", + "Saturated value: 0.6286\n", + "Final response: 339510.4034\n", + "Raw spend: 198798.35317661773\n", + "After adstock: 198799.57539883995\n", + "After hill transform: 0.628563595748626\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 551,556.35\n", + "Adstocked value: 551,556.68\n", + "Saturated value: 0.6733\n", + "Final response: 96223.2572\n", + "Raw spend: 551556.3459515925\n", + "After adstock: 551556.6792849259\n", + "After hill transform: 0.6733250568428693\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76486204266\n", + "After adstock: 107986.09819537599\n", + "After hill transform: 0.9837883467345431\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 119,545.95\n", + "Adstocked value: 119,546.13\n", + "Saturated value: 0.9991\n", + "Final response: 27956.9019\n", + "Raw spend: 119545.95008509106\n", + "After adstock: 119546.1265556793\n", + "After hill transform: 0.9990891057519475\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 198,798.35\n", + "Adstocked value: 198,799.58\n", + "Saturated value: 0.6286\n", + "Final response: 339510.4034\n", + "Raw spend: 198798.35317661773\n", + "After adstock: 198799.57539883995\n", + "After hill transform: 0.628563595748626\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 551,556.35\n", + "Adstocked value: 551,556.68\n", + "Saturated value: 0.6733\n", + "Final response: 96223.2572\n", + "Raw spend: 551556.3459515925\n", + "After adstock: 551556.6792849259\n", + "After hill transform: 0.6733250568428693\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76486204266\n", + "After adstock: 107986.09819537599\n", + "After hill transform: 0.9837883467345431\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 119,545.95\n", + "Adstocked value: 119,546.13\n", + "Saturated value: 0.9991\n", + "Final response: 27956.9019\n", + "Raw spend: 119545.95008507615\n", + "After adstock: 119546.12655566439\n", + "After hill transform: 0.9990891057519472\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 198,798.35\n", + "Adstocked value: 198,799.58\n", + "Saturated value: 0.6286\n", + "Final response: 339510.4034\n", + "Raw spend: 198798.35317663263\n", + "After adstock: 198799.57539885485\n", + "After hill transform: 0.6285635957486785\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 551,556.35\n", + "Adstocked value: 551,556.68\n", + "Saturated value: 0.6733\n", + "Final response: 96223.2572\n", + "Raw spend: 551556.3459515925\n", + "After adstock: 551556.6792849259\n", + "After hill transform: 0.6733250568428693\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76486204266\n", + "After adstock: 107986.09819537599\n", + "After hill transform: 0.9837883467345431\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 119,545.95\n", + "Adstocked value: 119,546.13\n", + "Saturated value: 0.9991\n", + "Final response: 27956.9019\n", + "Raw spend: 119545.95008507615\n", + "After adstock: 119546.12655566439\n", + "After hill transform: 0.9990891057519472\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 198,798.35\n", + "Adstocked value: 198,799.58\n", + "Saturated value: 0.6286\n", + "Final response: 339510.4034\n", + "Raw spend: 198798.35317661773\n", + "After adstock: 198799.57539883995\n", + "After hill transform: 0.628563595748626\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 551,556.35\n", + "Adstocked value: 551,556.68\n", + "Saturated value: 0.6733\n", + "Final response: 96223.2572\n", + "Raw spend: 551556.3459516075\n", + "After adstock: 551556.6792849408\n", + "After hill transform: 0.6733250568428726\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76486204266\n", + "After adstock: 107986.09819537599\n", + "After hill transform: 0.9837883467345431\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 119,545.95\n", + "Adstocked value: 119,546.13\n", + "Saturated value: 0.9991\n", + "Final response: 27956.9019\n", + "Raw spend: 119545.95008507615\n", + "After adstock: 119546.12655566439\n", + "After hill transform: 0.9990891057519472\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 198,798.35\n", + "Adstocked value: 198,799.58\n", + "Saturated value: 0.6286\n", + "Final response: 339510.4034\n", + "Raw spend: 198798.35317661773\n", + "After adstock: 198799.57539883995\n", + "After hill transform: 0.628563595748626\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 551,556.35\n", + "Adstocked value: 551,556.68\n", + "Saturated value: 0.6733\n", + "Final response: 96223.2572\n", + "Raw spend: 551556.3459515925\n", + "After adstock: 551556.6792849259\n", + "After hill transform: 0.6733250568428693\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76486205756\n", + "After adstock: 107986.09819539089\n", + "After hill transform: 0.983788346734549\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 119,545.95\n", + "Adstocked value: 119,546.13\n", + "Saturated value: 0.9991\n", + "Final response: 27956.9019\n", + "Raw spend: 119545.95008507615\n", + "After adstock: 119546.12655566439\n", + "After hill transform: 0.9990891057519472\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 198,798.35\n", + "Adstocked value: 198,799.58\n", + "Saturated value: 0.6286\n", + "Final response: 339510.4034\n", + "Raw spend: 198798.35317661773\n", + "After adstock: 198799.57539883995\n", + "After hill transform: 0.628563595748626\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 551,556.35\n", + "Adstocked value: 551,556.68\n", + "Saturated value: 0.6733\n", + "Final response: 96223.2572\n", + "Raw spend: 551556.3459515925\n", + "After adstock: 551556.6792849259\n", + "After hill transform: 0.6733250568428693\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76486204266\n", + "After adstock: 107986.09819537599\n", + "After hill transform: 0.9837883467345431\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 119,545.95\n", + "Adstocked value: 119,546.13\n", + "Saturated value: 0.9991\n", + "Final response: 27956.9019\n", + "Raw spend: 119545.95008509106\n", + "After adstock: 119546.1265556793\n", + "After hill transform: 0.9990891057519475\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 199,582.22\n", + "Adstocked value: 199,583.45\n", + "Saturated value: 0.6313\n", + "Final response: 340995.2452\n", + "Raw spend: 199582.2248324356\n", + "After adstock: 199583.44705465782\n", + "After hill transform: 0.6313126058160645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 553,191.36\n", + "Adstocked value: 553,191.69\n", + "Saturated value: 0.6737\n", + "Final response: 96277.8083\n", + "Raw spend: 553191.3565525343\n", + "After adstock: 553191.6898858676\n", + "After hill transform: 0.6737067798302432\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 119,972.47\n", + "Adstocked value: 119,972.64\n", + "Saturated value: 0.9991\n", + "Final response: 27957.1524\n", + "Raw spend: 119972.4669144771\n", + "After adstock: 119972.64338506534\n", + "After hill transform: 0.9990980568904645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 199,582.22\n", + "Adstocked value: 199,583.45\n", + "Saturated value: 0.6313\n", + "Final response: 340995.2452\n", + "Raw spend: 199582.2248324356\n", + "After adstock: 199583.44705465782\n", + "After hill transform: 0.6313126058160645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 553,191.36\n", + "Adstocked value: 553,191.69\n", + "Saturated value: 0.6737\n", + "Final response: 96277.8083\n", + "Raw spend: 553191.3565525343\n", + "After adstock: 553191.6898858676\n", + "After hill transform: 0.6737067798302432\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 119,972.47\n", + "Adstocked value: 119,972.64\n", + "Saturated value: 0.9991\n", + "Final response: 27957.1524\n", + "Raw spend: 119972.4669144771\n", + "After adstock: 119972.64338506534\n", + "After hill transform: 0.9990980568904645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 199,582.22\n", + "Adstocked value: 199,583.45\n", + "Saturated value: 0.6313\n", + "Final response: 340995.2452\n", + "Raw spend: 199582.2248324505\n", + "After adstock: 199583.44705467272\n", + "After hill transform: 0.6313126058161166\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 553,191.36\n", + "Adstocked value: 553,191.69\n", + "Saturated value: 0.6737\n", + "Final response: 96277.8083\n", + "Raw spend: 553191.3565525343\n", + "After adstock: 553191.6898858676\n", + "After hill transform: 0.6737067798302432\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 119,972.47\n", + "Adstocked value: 119,972.64\n", + "Saturated value: 0.9991\n", + "Final response: 27957.1524\n", + "Raw spend: 119972.4669144771\n", + "After adstock: 119972.64338506534\n", + "After hill transform: 0.9990980568904645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 199,582.22\n", + "Adstocked value: 199,583.45\n", + "Saturated value: 0.6313\n", + "Final response: 340995.2452\n", + "Raw spend: 199582.2248324356\n", + "After adstock: 199583.44705465782\n", + "After hill transform: 0.6313126058160645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 553,191.36\n", + "Adstocked value: 553,191.69\n", + "Saturated value: 0.6737\n", + "Final response: 96277.8083\n", + "Raw spend: 553191.3565525492\n", + "After adstock: 553191.6898858825\n", + "After hill transform: 0.6737067798302467\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 119,972.47\n", + "Adstocked value: 119,972.64\n", + "Saturated value: 0.9991\n", + "Final response: 27957.1524\n", + "Raw spend: 119972.4669144771\n", + "After adstock: 119972.64338506534\n", + "After hill transform: 0.9990980568904645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 199,582.22\n", + "Adstocked value: 199,583.45\n", + "Saturated value: 0.6313\n", + "Final response: 340995.2452\n", + "Raw spend: 199582.2248324356\n", + "After adstock: 199583.44705465782\n", + "After hill transform: 0.6313126058160645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 553,191.36\n", + "Adstocked value: 553,191.69\n", + "Saturated value: 0.6737\n", + "Final response: 96277.8083\n", + "Raw spend: 553191.3565525343\n", + "After adstock: 553191.6898858676\n", + "After hill transform: 0.6737067798302432\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 119,972.47\n", + "Adstocked value: 119,972.64\n", + "Saturated value: 0.9991\n", + "Final response: 27957.1524\n", + "Raw spend: 119972.4669144771\n", + "After adstock: 119972.64338506534\n", + "After hill transform: 0.9990980568904645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 199,582.22\n", + "Adstocked value: 199,583.45\n", + "Saturated value: 0.6313\n", + "Final response: 340995.2452\n", + "Raw spend: 199582.2248324356\n", + "After adstock: 199583.44705465782\n", + "After hill transform: 0.6313126058160645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 553,191.36\n", + "Adstocked value: 553,191.69\n", + "Saturated value: 0.6737\n", + "Final response: 96277.8083\n", + "Raw spend: 553191.3565525343\n", + "After adstock: 553191.6898858676\n", + "After hill transform: 0.6737067798302432\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 119,972.47\n", + "Adstocked value: 119,972.64\n", + "Saturated value: 0.9991\n", + "Final response: 27957.1524\n", + "Raw spend: 119972.466914492\n", + "After adstock: 119972.64338508024\n", + "After hill transform: 0.9990980568904648\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 199,582.22\n", + "Adstocked value: 199,583.45\n", + "Saturated value: 0.6313\n", + "Final response: 340995.2452\n", + "Raw spend: 199582.2248324356\n", + "After adstock: 199583.44705465782\n", + "After hill transform: 0.6313126058160645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 553,191.36\n", + "Adstocked value: 553,191.69\n", + "Saturated value: 0.6737\n", + "Final response: 96277.8083\n", + "Raw spend: 553191.3565525343\n", + "After adstock: 553191.6898858676\n", + "After hill transform: 0.6737067798302432\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 119,972.47\n", + "Adstocked value: 119,972.64\n", + "Saturated value: 0.9991\n", + "Final response: 27957.1524\n", + "Raw spend: 119972.4669144771\n", + "After adstock: 119972.64338506534\n", + "After hill transform: 0.9990980568904645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 199,582.22\n", + "Adstocked value: 199,583.45\n", + "Saturated value: 0.6313\n", + "Final response: 340995.2452\n", + "Raw spend: 199582.2248324505\n", + "After adstock: 199583.44705467272\n", + "After hill transform: 0.6313126058161166\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 553,191.36\n", + "Adstocked value: 553,191.69\n", + "Saturated value: 0.6737\n", + "Final response: 96277.8083\n", + "Raw spend: 553191.3565525343\n", + "After adstock: 553191.6898858676\n", + "After hill transform: 0.6737067798302432\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 119,972.47\n", + "Adstocked value: 119,972.64\n", + "Saturated value: 0.9991\n", + "Final response: 27957.1524\n", + "Raw spend: 119972.4669144771\n", + "After adstock: 119972.64338506534\n", + "After hill transform: 0.9990980568904645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 199,582.22\n", + "Adstocked value: 199,583.45\n", + "Saturated value: 0.6313\n", + "Final response: 340995.2452\n", + "Raw spend: 199582.2248324356\n", + "After adstock: 199583.44705465782\n", + "After hill transform: 0.6313126058160645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 553,191.36\n", + "Adstocked value: 553,191.69\n", + "Saturated value: 0.6737\n", + "Final response: 96277.8083\n", + "Raw spend: 553191.3565525492\n", + "After adstock: 553191.6898858825\n", + "After hill transform: 0.6737067798302467\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 119,972.47\n", + "Adstocked value: 119,972.64\n", + "Saturated value: 0.9991\n", + "Final response: 27957.1524\n", + "Raw spend: 119972.4669144771\n", + "After adstock: 119972.64338506534\n", + "After hill transform: 0.9990980568904645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 199,582.22\n", + "Adstocked value: 199,583.45\n", + "Saturated value: 0.6313\n", + "Final response: 340995.2452\n", + "Raw spend: 199582.2248324356\n", + "After adstock: 199583.44705465782\n", + "After hill transform: 0.6313126058160645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 553,191.36\n", + "Adstocked value: 553,191.69\n", + "Saturated value: 0.6737\n", + "Final response: 96277.8083\n", + "Raw spend: 553191.3565525343\n", + "After adstock: 553191.6898858676\n", + "After hill transform: 0.6737067798302432\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 119,972.47\n", + "Adstocked value: 119,972.64\n", + "Saturated value: 0.9991\n", + "Final response: 27957.1524\n", + "Raw spend: 119972.4669144771\n", + "After adstock: 119972.64338506534\n", + "After hill transform: 0.9990980568904645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 199,582.22\n", + "Adstocked value: 199,583.45\n", + "Saturated value: 0.6313\n", + "Final response: 340995.2452\n", + "Raw spend: 199582.2248324356\n", + "After adstock: 199583.44705465782\n", + "After hill transform: 0.6313126058160645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 553,191.36\n", + "Adstocked value: 553,191.69\n", + "Saturated value: 0.6737\n", + "Final response: 96277.8083\n", + "Raw spend: 553191.3565525343\n", + "After adstock: 553191.6898858676\n", + "After hill transform: 0.6737067798302432\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 119,972.47\n", + "Adstocked value: 119,972.64\n", + "Saturated value: 0.9991\n", + "Final response: 27957.1524\n", + "Raw spend: 119972.466914492\n", + "After adstock: 119972.64338508024\n", + "After hill transform: 0.9990980568904648\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 203,319.93\n", + "Adstocked value: 203,321.15\n", + "Saturated value: 0.6442\n", + "Final response: 347932.9005\n", + "Raw spend: 203319.9321720394\n", + "After adstock: 203321.15439426163\n", + "After hill transform: 0.644156858788315\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 560,861.39\n", + "Adstocked value: 560,861.73\n", + "Saturated value: 0.6755\n", + "Final response: 96531.1475\n", + "Raw spend: 560861.3942260349\n", + "After adstock: 560861.7275593682\n", + "After hill transform: 0.6754795282521532\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 121,960.15\n", + "Adstocked value: 121,960.33\n", + "Saturated value: 0.9991\n", + "Final response: 27958.2765\n", + "Raw spend: 121960.15018365305\n", + "After adstock: 121960.32665424129\n", + "After hill transform: 0.9991382314370418\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 203,319.93\n", + "Adstocked value: 203,321.15\n", + "Saturated value: 0.6442\n", + "Final response: 347932.9005\n", + "Raw spend: 203319.9321720394\n", + "After adstock: 203321.15439426163\n", + "After hill transform: 0.644156858788315\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 560,861.39\n", + "Adstocked value: 560,861.73\n", + "Saturated value: 0.6755\n", + "Final response: 96531.1475\n", + "Raw spend: 560861.3942260349\n", + "After adstock: 560861.7275593682\n", + "After hill transform: 0.6754795282521532\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 121,960.15\n", + "Adstocked value: 121,960.33\n", + "Saturated value: 0.9991\n", + "Final response: 27958.2765\n", + "Raw spend: 121960.15018365305\n", + "After adstock: 121960.32665424129\n", + "After hill transform: 0.9991382314370418\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 203,319.93\n", + "Adstocked value: 203,321.15\n", + "Saturated value: 0.6442\n", + "Final response: 347932.9005\n", + "Raw spend: 203319.9321720543\n", + "After adstock: 203321.15439427653\n", + "After hill transform: 0.6441568587883654\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 560,861.39\n", + "Adstocked value: 560,861.73\n", + "Saturated value: 0.6755\n", + "Final response: 96531.1475\n", + "Raw spend: 560861.3942260349\n", + "After adstock: 560861.7275593682\n", + "After hill transform: 0.6754795282521532\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 121,960.15\n", + "Adstocked value: 121,960.33\n", + "Saturated value: 0.9991\n", + "Final response: 27958.2765\n", + "Raw spend: 121960.15018365305\n", + "After adstock: 121960.32665424129\n", + "After hill transform: 0.9991382314370418\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 203,319.93\n", + "Adstocked value: 203,321.15\n", + "Saturated value: 0.6442\n", + "Final response: 347932.9005\n", + "Raw spend: 203319.9321720394\n", + "After adstock: 203321.15439426163\n", + "After hill transform: 0.644156858788315\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 560,861.39\n", + "Adstocked value: 560,861.73\n", + "Saturated value: 0.6755\n", + "Final response: 96531.1475\n", + "Raw spend: 560861.3942260498\n", + "After adstock: 560861.7275593831\n", + "After hill transform: 0.6754795282521566\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 121,960.15\n", + "Adstocked value: 121,960.33\n", + "Saturated value: 0.9991\n", + "Final response: 27958.2765\n", + "Raw spend: 121960.15018365305\n", + "After adstock: 121960.32665424129\n", + "After hill transform: 0.9991382314370418\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 203,319.93\n", + "Adstocked value: 203,321.15\n", + "Saturated value: 0.6442\n", + "Final response: 347932.9005\n", + "Raw spend: 203319.9321720394\n", + "After adstock: 203321.15439426163\n", + "After hill transform: 0.644156858788315\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 560,861.39\n", + "Adstocked value: 560,861.73\n", + "Saturated value: 0.6755\n", + "Final response: 96531.1475\n", + "Raw spend: 560861.3942260349\n", + "After adstock: 560861.7275593682\n", + "After hill transform: 0.6754795282521532\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 121,960.15\n", + "Adstocked value: 121,960.33\n", + "Saturated value: 0.9991\n", + "Final response: 27958.2765\n", + "Raw spend: 121960.15018365305\n", + "After adstock: 121960.32665424129\n", + "After hill transform: 0.9991382314370418\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 203,319.93\n", + "Adstocked value: 203,321.15\n", + "Saturated value: 0.6442\n", + "Final response: 347932.9005\n", + "Raw spend: 203319.9321720394\n", + "After adstock: 203321.15439426163\n", + "After hill transform: 0.644156858788315\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 560,861.39\n", + "Adstocked value: 560,861.73\n", + "Saturated value: 0.6755\n", + "Final response: 96531.1475\n", + "Raw spend: 560861.3942260349\n", + "After adstock: 560861.7275593682\n", + "After hill transform: 0.6754795282521532\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 121,960.15\n", + "Adstocked value: 121,960.33\n", + "Saturated value: 0.9991\n", + "Final response: 27958.2765\n", + "Raw spend: 121960.15018366795\n", + "After adstock: 121960.32665425619\n", + "After hill transform: 0.9991382314370422\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 203,319.93\n", + "Adstocked value: 203,321.15\n", + "Saturated value: 0.6442\n", + "Final response: 347932.9005\n", + "Raw spend: 203319.9321720394\n", + "After adstock: 203321.15439426163\n", + "After hill transform: 0.644156858788315\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 560,861.39\n", + "Adstocked value: 560,861.73\n", + "Saturated value: 0.6755\n", + "Final response: 96531.1475\n", + "Raw spend: 560861.3942260349\n", + "After adstock: 560861.7275593682\n", + "After hill transform: 0.6754795282521532\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 121,960.15\n", + "Adstocked value: 121,960.33\n", + "Saturated value: 0.9991\n", + "Final response: 27958.2765\n", + "Raw spend: 121960.15018365305\n", + "After adstock: 121960.32665424129\n", + "After hill transform: 0.9991382314370418\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 203,319.93\n", + "Adstocked value: 203,321.15\n", + "Saturated value: 0.6442\n", + "Final response: 347932.9005\n", + "Raw spend: 203319.9321720543\n", + "After adstock: 203321.15439427653\n", + "After hill transform: 0.6441568587883654\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 560,861.39\n", + "Adstocked value: 560,861.73\n", + "Saturated value: 0.6755\n", + "Final response: 96531.1475\n", + "Raw spend: 560861.3942260349\n", + "After adstock: 560861.7275593682\n", + "After hill transform: 0.6754795282521532\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 121,960.15\n", + "Adstocked value: 121,960.33\n", + "Saturated value: 0.9991\n", + "Final response: 27958.2765\n", + "Raw spend: 121960.15018365305\n", + "After adstock: 121960.32665424129\n", + "After hill transform: 0.9991382314370418\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 203,319.93\n", + "Adstocked value: 203,321.15\n", + "Saturated value: 0.6442\n", + "Final response: 347932.9005\n", + "Raw spend: 203319.9321720394\n", + "After adstock: 203321.15439426163\n", + "After hill transform: 0.644156858788315\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 560,861.39\n", + "Adstocked value: 560,861.73\n", + "Saturated value: 0.6755\n", + "Final response: 96531.1475\n", + "Raw spend: 560861.3942260498\n", + "After adstock: 560861.7275593831\n", + "After hill transform: 0.6754795282521566\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 121,960.15\n", + "Adstocked value: 121,960.33\n", + "Saturated value: 0.9991\n", + "Final response: 27958.2765\n", + "Raw spend: 121960.15018365305\n", + "After adstock: 121960.32665424129\n", + "After hill transform: 0.9991382314370418\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 203,319.93\n", + "Adstocked value: 203,321.15\n", + "Saturated value: 0.6442\n", + "Final response: 347932.9005\n", + "Raw spend: 203319.9321720394\n", + "After adstock: 203321.15439426163\n", + "After hill transform: 0.644156858788315\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 560,861.39\n", + "Adstocked value: 560,861.73\n", + "Saturated value: 0.6755\n", + "Final response: 96531.1475\n", + "Raw spend: 560861.3942260349\n", + "After adstock: 560861.7275593682\n", + "After hill transform: 0.6754795282521532\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 121,960.15\n", + "Adstocked value: 121,960.33\n", + "Saturated value: 0.9991\n", + "Final response: 27958.2765\n", + "Raw spend: 121960.15018365305\n", + "After adstock: 121960.32665424129\n", + "After hill transform: 0.9991382314370418\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 203,319.93\n", + "Adstocked value: 203,321.15\n", + "Saturated value: 0.6442\n", + "Final response: 347932.9005\n", + "Raw spend: 203319.9321720394\n", + "After adstock: 203321.15439426163\n", + "After hill transform: 0.644156858788315\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 560,861.39\n", + "Adstocked value: 560,861.73\n", + "Saturated value: 0.6755\n", + "Final response: 96531.1475\n", + "Raw spend: 560861.3942260349\n", + "After adstock: 560861.7275593682\n", + "After hill transform: 0.6754795282521532\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 121,960.15\n", + "Adstocked value: 121,960.33\n", + "Saturated value: 0.9991\n", + "Final response: 27958.2765\n", + "Raw spend: 121960.15018366795\n", + "After adstock: 121960.32665425619\n", + "After hill transform: 0.9991382314370422\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 220,638.86\n", + "Adstocked value: 220,640.08\n", + "Saturated value: 0.6981\n", + "Final response: 377086.3140\n", + "Raw spend: 220638.85606908493\n", + "After adstock: 220640.07829130715\n", + "After hill transform: 0.6981309763989423\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 595,626.95\n", + "Adstocked value: 595,627.28\n", + "Saturated value: 0.6832\n", + "Final response: 97629.1531\n", + "Raw spend: 595626.9467539688\n", + "After adstock: 595627.2800873022\n", + "After hill transform: 0.6831628545721652\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76521898297\n", + "After adstock: 107986.0985523163\n", + "After hill transform: 0.9837883468733256\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 130,888.06\n", + "Adstocked value: 130,888.23\n", + "Saturated value: 0.9993\n", + "Final response: 27962.5670\n", + "Raw spend: 130888.05654483328\n", + "After adstock: 130888.23301542152\n", + "After hill transform: 0.9992915592322509\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 220,638.86\n", + "Adstocked value: 220,640.08\n", + "Saturated value: 0.6981\n", + "Final response: 377086.3140\n", + "Raw spend: 220638.85606908493\n", + "After adstock: 220640.07829130715\n", + "After hill transform: 0.6981309763989423\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 595,626.95\n", + "Adstocked value: 595,627.28\n", + "Saturated value: 0.6832\n", + "Final response: 97629.1531\n", + "Raw spend: 595626.9467539688\n", + "After adstock: 595627.2800873022\n", + "After hill transform: 0.6831628545721652\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76521898297\n", + "After adstock: 107986.0985523163\n", + "After hill transform: 0.9837883468733256\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 130,888.06\n", + "Adstocked value: 130,888.23\n", + "Saturated value: 0.9993\n", + "Final response: 27962.5670\n", + "Raw spend: 130888.05654483328\n", + "After adstock: 130888.23301542152\n", + "After hill transform: 0.9992915592322509\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 220,638.86\n", + "Adstocked value: 220,640.08\n", + "Saturated value: 0.6981\n", + "Final response: 377086.3140\n", + "Raw spend: 220638.85606909983\n", + "After adstock: 220640.07829132205\n", + "After hill transform: 0.6981309763989849\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 595,626.95\n", + "Adstocked value: 595,627.28\n", + "Saturated value: 0.6832\n", + "Final response: 97629.1531\n", + "Raw spend: 595626.9467539688\n", + "After adstock: 595627.2800873022\n", + "After hill transform: 0.6831628545721652\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76521898297\n", + "After adstock: 107986.0985523163\n", + "After hill transform: 0.9837883468733256\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 130,888.06\n", + "Adstocked value: 130,888.23\n", + "Saturated value: 0.9993\n", + "Final response: 27962.5670\n", + "Raw spend: 130888.05654483328\n", + "After adstock: 130888.23301542152\n", + "After hill transform: 0.9992915592322509\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 220,638.86\n", + "Adstocked value: 220,640.08\n", + "Saturated value: 0.6981\n", + "Final response: 377086.3140\n", + "Raw spend: 220638.85606908493\n", + "After adstock: 220640.07829130715\n", + "After hill transform: 0.6981309763989423\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 595,626.95\n", + "Adstocked value: 595,627.28\n", + "Saturated value: 0.6832\n", + "Final response: 97629.1531\n", + "Raw spend: 595626.9467539837\n", + "After adstock: 595627.2800873171\n", + "After hill transform: 0.6831628545721683\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76521898297\n", + "After adstock: 107986.0985523163\n", + "After hill transform: 0.9837883468733256\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 130,888.06\n", + "Adstocked value: 130,888.23\n", + "Saturated value: 0.9993\n", + "Final response: 27962.5670\n", + "Raw spend: 130888.05654483328\n", + "After adstock: 130888.23301542152\n", + "After hill transform: 0.9992915592322509\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 220,638.86\n", + "Adstocked value: 220,640.08\n", + "Saturated value: 0.6981\n", + "Final response: 377086.3140\n", + "Raw spend: 220638.85606908493\n", + "After adstock: 220640.07829130715\n", + "After hill transform: 0.6981309763989423\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 595,626.95\n", + "Adstocked value: 595,627.28\n", + "Saturated value: 0.6832\n", + "Final response: 97629.1531\n", + "Raw spend: 595626.9467539688\n", + "After adstock: 595627.2800873022\n", + "After hill transform: 0.6831628545721652\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76521899787\n", + "After adstock: 107986.0985523312\n", + "After hill transform: 0.9837883468733314\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 130,888.06\n", + "Adstocked value: 130,888.23\n", + "Saturated value: 0.9993\n", + "Final response: 27962.5670\n", + "Raw spend: 130888.05654483328\n", + "After adstock: 130888.23301542152\n", + "After hill transform: 0.9992915592322509\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 220,638.86\n", + "Adstocked value: 220,640.08\n", + "Saturated value: 0.6981\n", + "Final response: 377086.3140\n", + "Raw spend: 220638.85606908493\n", + "After adstock: 220640.07829130715\n", + "After hill transform: 0.6981309763989423\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 595,626.95\n", + "Adstocked value: 595,627.28\n", + "Saturated value: 0.6832\n", + "Final response: 97629.1531\n", + "Raw spend: 595626.9467539688\n", + "After adstock: 595627.2800873022\n", + "After hill transform: 0.6831628545721652\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76521898297\n", + "After adstock: 107986.0985523163\n", + "After hill transform: 0.9837883468733256\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 130,888.06\n", + "Adstocked value: 130,888.23\n", + "Saturated value: 0.9993\n", + "Final response: 27962.5670\n", + "Raw spend: 130888.05654484818\n", + "After adstock: 130888.23301543642\n", + "After hill transform: 0.9992915592322511\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 220,638.86\n", + "Adstocked value: 220,640.08\n", + "Saturated value: 0.6981\n", + "Final response: 377086.3140\n", + "Raw spend: 220638.85606908493\n", + "After adstock: 220640.07829130715\n", + "After hill transform: 0.6981309763989423\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 595,626.95\n", + "Adstocked value: 595,627.28\n", + "Saturated value: 0.6832\n", + "Final response: 97629.1531\n", + "Raw spend: 595626.9467539688\n", + "After adstock: 595627.2800873022\n", + "After hill transform: 0.6831628545721652\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76521898297\n", + "After adstock: 107986.0985523163\n", + "After hill transform: 0.9837883468733256\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 130,888.06\n", + "Adstocked value: 130,888.23\n", + "Saturated value: 0.9993\n", + "Final response: 27962.5670\n", + "Raw spend: 130888.05654483328\n", + "After adstock: 130888.23301542152\n", + "After hill transform: 0.9992915592322509\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 220,638.86\n", + "Adstocked value: 220,640.08\n", + "Saturated value: 0.6981\n", + "Final response: 377086.3140\n", + "Raw spend: 220638.85606909983\n", + "After adstock: 220640.07829132205\n", + "After hill transform: 0.6981309763989849\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 595,626.95\n", + "Adstocked value: 595,627.28\n", + "Saturated value: 0.6832\n", + "Final response: 97629.1531\n", + "Raw spend: 595626.9467539688\n", + "After adstock: 595627.2800873022\n", + "After hill transform: 0.6831628545721652\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76521898297\n", + "After adstock: 107986.0985523163\n", + "After hill transform: 0.9837883468733256\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 130,888.06\n", + "Adstocked value: 130,888.23\n", + "Saturated value: 0.9993\n", + "Final response: 27962.5670\n", + "Raw spend: 130888.05654483328\n", + "After adstock: 130888.23301542152\n", + "After hill transform: 0.9992915592322509\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 220,638.86\n", + "Adstocked value: 220,640.08\n", + "Saturated value: 0.6981\n", + "Final response: 377086.3140\n", + "Raw spend: 220638.85606908493\n", + "After adstock: 220640.07829130715\n", + "After hill transform: 0.6981309763989423\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 595,626.95\n", + "Adstocked value: 595,627.28\n", + "Saturated value: 0.6832\n", + "Final response: 97629.1531\n", + "Raw spend: 595626.9467539837\n", + "After adstock: 595627.2800873171\n", + "After hill transform: 0.6831628545721683\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76521898297\n", + "After adstock: 107986.0985523163\n", + "After hill transform: 0.9837883468733256\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 130,888.06\n", + "Adstocked value: 130,888.23\n", + "Saturated value: 0.9993\n", + "Final response: 27962.5670\n", + "Raw spend: 130888.05654483328\n", + "After adstock: 130888.23301542152\n", + "After hill transform: 0.9992915592322509\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 220,638.86\n", + "Adstocked value: 220,640.08\n", + "Saturated value: 0.6981\n", + "Final response: 377086.3140\n", + "Raw spend: 220638.85606908493\n", + "After adstock: 220640.07829130715\n", + "After hill transform: 0.6981309763989423\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 595,626.95\n", + "Adstocked value: 595,627.28\n", + "Saturated value: 0.6832\n", + "Final response: 97629.1531\n", + "Raw spend: 595626.9467539688\n", + "After adstock: 595627.2800873022\n", + "After hill transform: 0.6831628545721652\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76521899787\n", + "After adstock: 107986.0985523312\n", + "After hill transform: 0.9837883468733314\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 130,888.06\n", + "Adstocked value: 130,888.23\n", + "Saturated value: 0.9993\n", + "Final response: 27962.5670\n", + "Raw spend: 130888.05654483328\n", + "After adstock: 130888.23301542152\n", + "After hill transform: 0.9992915592322509\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 220,638.86\n", + "Adstocked value: 220,640.08\n", + "Saturated value: 0.6981\n", + "Final response: 377086.3140\n", + "Raw spend: 220638.85606908493\n", + "After adstock: 220640.07829130715\n", + "After hill transform: 0.6981309763989423\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 595,626.95\n", + "Adstocked value: 595,627.28\n", + "Saturated value: 0.6832\n", + "Final response: 97629.1531\n", + "Raw spend: 595626.9467539688\n", + "After adstock: 595627.2800873022\n", + "After hill transform: 0.6831628545721652\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76521898297\n", + "After adstock: 107986.0985523163\n", + "After hill transform: 0.9837883468733256\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 130,888.06\n", + "Adstocked value: 130,888.23\n", + "Saturated value: 0.9993\n", + "Final response: 27962.5670\n", + "Raw spend: 130888.05654484818\n", + "After adstock: 130888.23301543642\n", + "After hill transform: 0.9992915592322511\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 257,000.40\n", + "Adstocked value: 257,001.62\n", + "Saturated value: 0.7851\n", + "Final response: 424053.0772\n", + "Raw spend: 257000.3982111236\n", + "After adstock: 257001.62043334582\n", + "After hill transform: 0.7850844166239873\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 648,757.81\n", + "Adstocked value: 648,758.14\n", + "Saturated value: 0.6939\n", + "Final response: 99164.8113\n", + "Raw spend: 648757.8076991991\n", + "After adstock: 648758.1410325324\n", + "After hill transform: 0.6939086677742177\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,393.54\n", + "Adstocked value: 142,393.72\n", + "Saturated value: 0.9994\n", + "Final response: 27966.6981\n", + "Raw spend: 142393.54182367574\n", + "After adstock: 142393.71829426396\n", + "After hill transform: 0.9994391889532037\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 257,000.40\n", + "Adstocked value: 257,001.62\n", + "Saturated value: 0.7851\n", + "Final response: 424053.0772\n", + "Raw spend: 257000.3982111236\n", + "After adstock: 257001.62043334582\n", + "After hill transform: 0.7850844166239873\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 648,757.81\n", + "Adstocked value: 648,758.14\n", + "Saturated value: 0.6939\n", + "Final response: 99164.8113\n", + "Raw spend: 648757.8076991991\n", + "After adstock: 648758.1410325324\n", + "After hill transform: 0.6939086677742177\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,393.54\n", + "Adstocked value: 142,393.72\n", + "Saturated value: 0.9994\n", + "Final response: 27966.6981\n", + "Raw spend: 142393.54182367574\n", + "After adstock: 142393.71829426396\n", + "After hill transform: 0.9994391889532037\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 257,000.40\n", + "Adstocked value: 257,001.62\n", + "Saturated value: 0.7851\n", + "Final response: 424053.0772\n", + "Raw spend: 257000.3982111385\n", + "After adstock: 257001.62043336072\n", + "After hill transform: 0.7850844166240166\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 648,757.81\n", + "Adstocked value: 648,758.14\n", + "Saturated value: 0.6939\n", + "Final response: 99164.8113\n", + "Raw spend: 648757.8076991991\n", + "After adstock: 648758.1410325324\n", + "After hill transform: 0.6939086677742177\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,393.54\n", + "Adstocked value: 142,393.72\n", + "Saturated value: 0.9994\n", + "Final response: 27966.6981\n", + "Raw spend: 142393.54182367574\n", + "After adstock: 142393.71829426396\n", + "After hill transform: 0.9994391889532037\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 257,000.40\n", + "Adstocked value: 257,001.62\n", + "Saturated value: 0.7851\n", + "Final response: 424053.0772\n", + "Raw spend: 257000.3982111236\n", + "After adstock: 257001.62043334582\n", + "After hill transform: 0.7850844166239873\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 648,757.81\n", + "Adstocked value: 648,758.14\n", + "Saturated value: 0.6939\n", + "Final response: 99164.8113\n", + "Raw spend: 648757.807699214\n", + "After adstock: 648758.1410325473\n", + "After hill transform: 0.6939086677742206\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,393.54\n", + "Adstocked value: 142,393.72\n", + "Saturated value: 0.9994\n", + "Final response: 27966.6981\n", + "Raw spend: 142393.54182367574\n", + "After adstock: 142393.71829426396\n", + "After hill transform: 0.9994391889532037\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 257,000.40\n", + "Adstocked value: 257,001.62\n", + "Saturated value: 0.7851\n", + "Final response: 424053.0772\n", + "Raw spend: 257000.3982111236\n", + "After adstock: 257001.62043334582\n", + "After hill transform: 0.7850844166239873\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 648,757.81\n", + "Adstocked value: 648,758.14\n", + "Saturated value: 0.6939\n", + "Final response: 99164.8113\n", + "Raw spend: 648757.8076991991\n", + "After adstock: 648758.1410325324\n", + "After hill transform: 0.6939086677742177\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,393.54\n", + "Adstocked value: 142,393.72\n", + "Saturated value: 0.9994\n", + "Final response: 27966.6981\n", + "Raw spend: 142393.54182367574\n", + "After adstock: 142393.71829426396\n", + "After hill transform: 0.9994391889532037\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 257,000.40\n", + "Adstocked value: 257,001.62\n", + "Saturated value: 0.7851\n", + "Final response: 424053.0772\n", + "Raw spend: 257000.3982111236\n", + "After adstock: 257001.62043334582\n", + "After hill transform: 0.7850844166239873\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 648,757.81\n", + "Adstocked value: 648,758.14\n", + "Saturated value: 0.6939\n", + "Final response: 99164.8113\n", + "Raw spend: 648757.8076991991\n", + "After adstock: 648758.1410325324\n", + "After hill transform: 0.6939086677742177\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,393.54\n", + "Adstocked value: 142,393.72\n", + "Saturated value: 0.9994\n", + "Final response: 27966.6981\n", + "Raw spend: 142393.54182369064\n", + "After adstock: 142393.71829427886\n", + "After hill transform: 0.9994391889532039\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 257,000.40\n", + "Adstocked value: 257,001.62\n", + "Saturated value: 0.7851\n", + "Final response: 424053.0772\n", + "Raw spend: 257000.3982111236\n", + "After adstock: 257001.62043334582\n", + "After hill transform: 0.7850844166239873\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 648,757.81\n", + "Adstocked value: 648,758.14\n", + "Saturated value: 0.6939\n", + "Final response: 99164.8113\n", + "Raw spend: 648757.8076991991\n", + "After adstock: 648758.1410325324\n", + "After hill transform: 0.6939086677742177\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,393.54\n", + "Adstocked value: 142,393.72\n", + "Saturated value: 0.9994\n", + "Final response: 27966.6981\n", + "Raw spend: 142393.54182367574\n", + "After adstock: 142393.71829426396\n", + "After hill transform: 0.9994391889532037\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 257,000.40\n", + "Adstocked value: 257,001.62\n", + "Saturated value: 0.7851\n", + "Final response: 424053.0772\n", + "Raw spend: 257000.3982111385\n", + "After adstock: 257001.62043336072\n", + "After hill transform: 0.7850844166240166\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 648,757.81\n", + "Adstocked value: 648,758.14\n", + "Saturated value: 0.6939\n", + "Final response: 99164.8113\n", + "Raw spend: 648757.8076991991\n", + "After adstock: 648758.1410325324\n", + "After hill transform: 0.6939086677742177\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,393.54\n", + "Adstocked value: 142,393.72\n", + "Saturated value: 0.9994\n", + "Final response: 27966.6981\n", + "Raw spend: 142393.54182367574\n", + "After adstock: 142393.71829426396\n", + "After hill transform: 0.9994391889532037\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 257,000.40\n", + "Adstocked value: 257,001.62\n", + "Saturated value: 0.7851\n", + "Final response: 424053.0772\n", + "Raw spend: 257000.3982111236\n", + "After adstock: 257001.62043334582\n", + "After hill transform: 0.7850844166239873\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 648,757.81\n", + "Adstocked value: 648,758.14\n", + "Saturated value: 0.6939\n", + "Final response: 99164.8113\n", + "Raw spend: 648757.807699214\n", + "After adstock: 648758.1410325473\n", + "After hill transform: 0.6939086677742206\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,393.54\n", + "Adstocked value: 142,393.72\n", + "Saturated value: 0.9994\n", + "Final response: 27966.6981\n", + "Raw spend: 142393.54182367574\n", + "After adstock: 142393.71829426396\n", + "After hill transform: 0.9994391889532037\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 257,000.40\n", + "Adstocked value: 257,001.62\n", + "Saturated value: 0.7851\n", + "Final response: 424053.0772\n", + "Raw spend: 257000.3982111236\n", + "After adstock: 257001.62043334582\n", + "After hill transform: 0.7850844166239873\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 648,757.81\n", + "Adstocked value: 648,758.14\n", + "Saturated value: 0.6939\n", + "Final response: 99164.8113\n", + "Raw spend: 648757.8076991991\n", + "After adstock: 648758.1410325324\n", + "After hill transform: 0.6939086677742177\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,393.54\n", + "Adstocked value: 142,393.72\n", + "Saturated value: 0.9994\n", + "Final response: 27966.6981\n", + "Raw spend: 142393.54182367574\n", + "After adstock: 142393.71829426396\n", + "After hill transform: 0.9994391889532037\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 257,000.40\n", + "Adstocked value: 257,001.62\n", + "Saturated value: 0.7851\n", + "Final response: 424053.0772\n", + "Raw spend: 257000.3982111236\n", + "After adstock: 257001.62043334582\n", + "After hill transform: 0.7850844166239873\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 648,757.81\n", + "Adstocked value: 648,758.14\n", + "Saturated value: 0.6939\n", + "Final response: 99164.8113\n", + "Raw spend: 648757.8076991991\n", + "After adstock: 648758.1410325324\n", + "After hill transform: 0.6939086677742177\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,393.54\n", + "Adstocked value: 142,393.72\n", + "Saturated value: 0.9994\n", + "Final response: 27966.6981\n", + "Raw spend: 142393.54182369064\n", + "After adstock: 142393.71829427886\n", + "After hill transform: 0.9994391889532039\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 285,324.82\n", + "Adstocked value: 285,326.04\n", + "Saturated value: 0.8333\n", + "Final response: 450069.4162\n", + "Raw spend: 285324.8192183856\n", + "After adstock: 285326.04144060786\n", + "After hill transform: 0.8332506094792864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 661,994.39\n", + "Adstocked value: 661,994.73\n", + "Saturated value: 0.6964\n", + "Final response: 99523.5334\n", + "Raw spend: 661994.3945849341\n", + "After adstock: 661994.7279182675\n", + "After hill transform: 0.6964188357942876\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 141,095.32\n", + "Adstocked value: 141,095.49\n", + "Saturated value: 0.9994\n", + "Final response: 27966.2943\n", + "Raw spend: 141095.31688054238\n", + "After adstock: 141095.4933511306\n", + "After hill transform: 0.9994247590213949\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 285,324.82\n", + "Adstocked value: 285,326.04\n", + "Saturated value: 0.8333\n", + "Final response: 450069.4162\n", + "Raw spend: 285324.8192183856\n", + "After adstock: 285326.04144060786\n", + "After hill transform: 0.8332506094792864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 661,994.39\n", + "Adstocked value: 661,994.73\n", + "Saturated value: 0.6964\n", + "Final response: 99523.5334\n", + "Raw spend: 661994.3945849341\n", + "After adstock: 661994.7279182675\n", + "After hill transform: 0.6964188357942876\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 141,095.32\n", + "Adstocked value: 141,095.49\n", + "Saturated value: 0.9994\n", + "Final response: 27966.2943\n", + "Raw spend: 141095.31688054238\n", + "After adstock: 141095.4933511306\n", + "After hill transform: 0.9994247590213949\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 285,324.82\n", + "Adstocked value: 285,326.04\n", + "Saturated value: 0.8333\n", + "Final response: 450069.4162\n", + "Raw spend: 285324.8192184005\n", + "After adstock: 285326.04144062276\n", + "After hill transform: 0.8332506094793082\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 661,994.39\n", + "Adstocked value: 661,994.73\n", + "Saturated value: 0.6964\n", + "Final response: 99523.5334\n", + "Raw spend: 661994.3945849341\n", + "After adstock: 661994.7279182675\n", + "After hill transform: 0.6964188357942876\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 141,095.32\n", + "Adstocked value: 141,095.49\n", + "Saturated value: 0.9994\n", + "Final response: 27966.2943\n", + "Raw spend: 141095.31688054238\n", + "After adstock: 141095.4933511306\n", + "After hill transform: 0.9994247590213949\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 285,324.82\n", + "Adstocked value: 285,326.04\n", + "Saturated value: 0.8333\n", + "Final response: 450069.4162\n", + "Raw spend: 285324.8192183856\n", + "After adstock: 285326.04144060786\n", + "After hill transform: 0.8332506094792864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 661,994.39\n", + "Adstocked value: 661,994.73\n", + "Saturated value: 0.6964\n", + "Final response: 99523.5334\n", + "Raw spend: 661994.394584949\n", + "After adstock: 661994.7279182824\n", + "After hill transform: 0.6964188357942905\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 141,095.32\n", + "Adstocked value: 141,095.49\n", + "Saturated value: 0.9994\n", + "Final response: 27966.2943\n", + "Raw spend: 141095.31688054238\n", + "After adstock: 141095.4933511306\n", + "After hill transform: 0.9994247590213949\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 285,324.82\n", + "Adstocked value: 285,326.04\n", + "Saturated value: 0.8333\n", + "Final response: 450069.4162\n", + "Raw spend: 285324.8192183856\n", + "After adstock: 285326.04144060786\n", + "After hill transform: 0.8332506094792864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 661,994.39\n", + "Adstocked value: 661,994.73\n", + "Saturated value: 0.6964\n", + "Final response: 99523.5334\n", + "Raw spend: 661994.3945849341\n", + "After adstock: 661994.7279182675\n", + "After hill transform: 0.6964188357942876\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 141,095.32\n", + "Adstocked value: 141,095.49\n", + "Saturated value: 0.9994\n", + "Final response: 27966.2943\n", + "Raw spend: 141095.31688054238\n", + "After adstock: 141095.4933511306\n", + "After hill transform: 0.9994247590213949\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 285,324.82\n", + "Adstocked value: 285,326.04\n", + "Saturated value: 0.8333\n", + "Final response: 450069.4162\n", + "Raw spend: 285324.8192183856\n", + "After adstock: 285326.04144060786\n", + "After hill transform: 0.8332506094792864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 661,994.39\n", + "Adstocked value: 661,994.73\n", + "Saturated value: 0.6964\n", + "Final response: 99523.5334\n", + "Raw spend: 661994.3945849341\n", + "After adstock: 661994.7279182675\n", + "After hill transform: 0.6964188357942876\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 141,095.32\n", + "Adstocked value: 141,095.49\n", + "Saturated value: 0.9994\n", + "Final response: 27966.2943\n", + "Raw spend: 141095.31688055728\n", + "After adstock: 141095.4933511455\n", + "After hill transform: 0.999424759021395\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 285,324.82\n", + "Adstocked value: 285,326.04\n", + "Saturated value: 0.8333\n", + "Final response: 450069.4162\n", + "Raw spend: 285324.8192183856\n", + "After adstock: 285326.04144060786\n", + "After hill transform: 0.8332506094792864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 661,994.39\n", + "Adstocked value: 661,994.73\n", + "Saturated value: 0.6964\n", + "Final response: 99523.5334\n", + "Raw spend: 661994.3945849341\n", + "After adstock: 661994.7279182675\n", + "After hill transform: 0.6964188357942876\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 141,095.32\n", + "Adstocked value: 141,095.49\n", + "Saturated value: 0.9994\n", + "Final response: 27966.2943\n", + "Raw spend: 141095.31688054238\n", + "After adstock: 141095.4933511306\n", + "After hill transform: 0.9994247590213949\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 285,324.82\n", + "Adstocked value: 285,326.04\n", + "Saturated value: 0.8333\n", + "Final response: 450069.4162\n", + "Raw spend: 285324.8192184005\n", + "After adstock: 285326.04144062276\n", + "After hill transform: 0.8332506094793082\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 661,994.39\n", + "Adstocked value: 661,994.73\n", + "Saturated value: 0.6964\n", + "Final response: 99523.5334\n", + "Raw spend: 661994.3945849341\n", + "After adstock: 661994.7279182675\n", + "After hill transform: 0.6964188357942876\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 141,095.32\n", + "Adstocked value: 141,095.49\n", + "Saturated value: 0.9994\n", + "Final response: 27966.2943\n", + "Raw spend: 141095.31688054238\n", + "After adstock: 141095.4933511306\n", + "After hill transform: 0.9994247590213949\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 285,324.82\n", + "Adstocked value: 285,326.04\n", + "Saturated value: 0.8333\n", + "Final response: 450069.4162\n", + "Raw spend: 285324.8192183856\n", + "After adstock: 285326.04144060786\n", + "After hill transform: 0.8332506094792864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 661,994.39\n", + "Adstocked value: 661,994.73\n", + "Saturated value: 0.6964\n", + "Final response: 99523.5334\n", + "Raw spend: 661994.394584949\n", + "After adstock: 661994.7279182824\n", + "After hill transform: 0.6964188357942905\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 141,095.32\n", + "Adstocked value: 141,095.49\n", + "Saturated value: 0.9994\n", + "Final response: 27966.2943\n", + "Raw spend: 141095.31688054238\n", + "After adstock: 141095.4933511306\n", + "After hill transform: 0.9994247590213949\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 285,324.82\n", + "Adstocked value: 285,326.04\n", + "Saturated value: 0.8333\n", + "Final response: 450069.4162\n", + "Raw spend: 285324.8192183856\n", + "After adstock: 285326.04144060786\n", + "After hill transform: 0.8332506094792864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 661,994.39\n", + "Adstocked value: 661,994.73\n", + "Saturated value: 0.6964\n", + "Final response: 99523.5334\n", + "Raw spend: 661994.3945849341\n", + "After adstock: 661994.7279182675\n", + "After hill transform: 0.6964188357942876\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 141,095.32\n", + "Adstocked value: 141,095.49\n", + "Saturated value: 0.9994\n", + "Final response: 27966.2943\n", + "Raw spend: 141095.31688054238\n", + "After adstock: 141095.4933511306\n", + "After hill transform: 0.9994247590213949\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 285,324.82\n", + "Adstocked value: 285,326.04\n", + "Saturated value: 0.8333\n", + "Final response: 450069.4162\n", + "Raw spend: 285324.8192183856\n", + "After adstock: 285326.04144060786\n", + "After hill transform: 0.8332506094792864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 661,994.39\n", + "Adstocked value: 661,994.73\n", + "Saturated value: 0.6964\n", + "Final response: 99523.5334\n", + "Raw spend: 661994.3945849341\n", + "After adstock: 661994.7279182675\n", + "After hill transform: 0.6964188357942876\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 141,095.32\n", + "Adstocked value: 141,095.49\n", + "Saturated value: 0.9994\n", + "Final response: 27966.2943\n", + "Raw spend: 141095.31688055728\n", + "After adstock: 141095.4933511455\n", + "After hill transform: 0.999424759021395\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 326,773.37\n", + "Adstocked value: 326,774.59\n", + "Saturated value: 0.8824\n", + "Final response: 476613.5103\n", + "Raw spend: 326773.3663638834\n", + "After adstock: 326774.5885861057\n", + "After hill transform: 0.8823938789476118\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 632,379.14\n", + "Adstocked value: 632,379.47\n", + "Saturated value: 0.6907\n", + "Final response: 98708.2989\n", + "Raw spend: 632379.1403799652\n", + "After adstock: 632379.4737132986\n", + "After hill transform: 0.6907142087851016\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 121,340.99\n", + "Adstocked value: 121,341.17\n", + "Saturated value: 0.9991\n", + "Final response: 27957.9338\n", + "Raw spend: 121340.99162240436\n", + "After adstock: 121341.1680929926\n", + "After hill transform: 0.9991259827481227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 326,773.37\n", + "Adstocked value: 326,774.59\n", + "Saturated value: 0.8824\n", + "Final response: 476613.5103\n", + "Raw spend: 326773.3663638834\n", + "After adstock: 326774.5885861057\n", + "After hill transform: 0.8823938789476118\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 632,379.14\n", + "Adstocked value: 632,379.47\n", + "Saturated value: 0.6907\n", + "Final response: 98708.2989\n", + "Raw spend: 632379.1403799652\n", + "After adstock: 632379.4737132986\n", + "After hill transform: 0.6907142087851016\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 121,340.99\n", + "Adstocked value: 121,341.17\n", + "Saturated value: 0.9991\n", + "Final response: 27957.9338\n", + "Raw spend: 121340.99162240436\n", + "After adstock: 121341.1680929926\n", + "After hill transform: 0.9991259827481227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 326,773.37\n", + "Adstocked value: 326,774.59\n", + "Saturated value: 0.8824\n", + "Final response: 476613.5103\n", + "Raw spend: 326773.3663638983\n", + "After adstock: 326774.5885861206\n", + "After hill transform: 0.8823938789476259\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 632,379.14\n", + "Adstocked value: 632,379.47\n", + "Saturated value: 0.6907\n", + "Final response: 98708.2989\n", + "Raw spend: 632379.1403799652\n", + "After adstock: 632379.4737132986\n", + "After hill transform: 0.6907142087851016\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 121,340.99\n", + "Adstocked value: 121,341.17\n", + "Saturated value: 0.9991\n", + "Final response: 27957.9338\n", + "Raw spend: 121340.99162240436\n", + "After adstock: 121341.1680929926\n", + "After hill transform: 0.9991259827481227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 326,773.37\n", + "Adstocked value: 326,774.59\n", + "Saturated value: 0.8824\n", + "Final response: 476613.5103\n", + "Raw spend: 326773.3663638834\n", + "After adstock: 326774.5885861057\n", + "After hill transform: 0.8823938789476118\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 632,379.14\n", + "Adstocked value: 632,379.47\n", + "Saturated value: 0.6907\n", + "Final response: 98708.2989\n", + "Raw spend: 632379.1403799801\n", + "After adstock: 632379.4737133135\n", + "After hill transform: 0.6907142087851045\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 121,340.99\n", + "Adstocked value: 121,341.17\n", + "Saturated value: 0.9991\n", + "Final response: 27957.9338\n", + "Raw spend: 121340.99162240436\n", + "After adstock: 121341.1680929926\n", + "After hill transform: 0.9991259827481227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 326,773.37\n", + "Adstocked value: 326,774.59\n", + "Saturated value: 0.8824\n", + "Final response: 476613.5103\n", + "Raw spend: 326773.3663638834\n", + "After adstock: 326774.5885861057\n", + "After hill transform: 0.8823938789476118\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 632,379.14\n", + "Adstocked value: 632,379.47\n", + "Saturated value: 0.6907\n", + "Final response: 98708.2989\n", + "Raw spend: 632379.1403799652\n", + "After adstock: 632379.4737132986\n", + "After hill transform: 0.6907142087851016\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 121,340.99\n", + "Adstocked value: 121,341.17\n", + "Saturated value: 0.9991\n", + "Final response: 27957.9338\n", + "Raw spend: 121340.99162240436\n", + "After adstock: 121341.1680929926\n", + "After hill transform: 0.9991259827481227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 326,773.37\n", + "Adstocked value: 326,774.59\n", + "Saturated value: 0.8824\n", + "Final response: 476613.5103\n", + "Raw spend: 326773.3663638834\n", + "After adstock: 326774.5885861057\n", + "After hill transform: 0.8823938789476118\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 632,379.14\n", + "Adstocked value: 632,379.47\n", + "Saturated value: 0.6907\n", + "Final response: 98708.2989\n", + "Raw spend: 632379.1403799652\n", + "After adstock: 632379.4737132986\n", + "After hill transform: 0.6907142087851016\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 121,340.99\n", + "Adstocked value: 121,341.17\n", + "Saturated value: 0.9991\n", + "Final response: 27957.9338\n", + "Raw spend: 121340.99162241926\n", + "After adstock: 121341.1680930075\n", + "After hill transform: 0.999125982748123\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 326,773.37\n", + "Adstocked value: 326,774.59\n", + "Saturated value: 0.8824\n", + "Final response: 476613.5103\n", + "Raw spend: 326773.3663638834\n", + "After adstock: 326774.5885861057\n", + "After hill transform: 0.8823938789476118\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 632,379.14\n", + "Adstocked value: 632,379.47\n", + "Saturated value: 0.6907\n", + "Final response: 98708.2989\n", + "Raw spend: 632379.1403799652\n", + "After adstock: 632379.4737132986\n", + "After hill transform: 0.6907142087851016\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 121,340.99\n", + "Adstocked value: 121,341.17\n", + "Saturated value: 0.9991\n", + "Final response: 27957.9338\n", + "Raw spend: 121340.99162240436\n", + "After adstock: 121341.1680929926\n", + "After hill transform: 0.9991259827481227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 326,773.37\n", + "Adstocked value: 326,774.59\n", + "Saturated value: 0.8824\n", + "Final response: 476613.5103\n", + "Raw spend: 326773.3663638983\n", + "After adstock: 326774.5885861206\n", + "After hill transform: 0.8823938789476259\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 632,379.14\n", + "Adstocked value: 632,379.47\n", + "Saturated value: 0.6907\n", + "Final response: 98708.2989\n", + "Raw spend: 632379.1403799652\n", + "After adstock: 632379.4737132986\n", + "After hill transform: 0.6907142087851016\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 121,340.99\n", + "Adstocked value: 121,341.17\n", + "Saturated value: 0.9991\n", + "Final response: 27957.9338\n", + "Raw spend: 121340.99162240436\n", + "After adstock: 121341.1680929926\n", + "After hill transform: 0.9991259827481227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 326,773.37\n", + "Adstocked value: 326,774.59\n", + "Saturated value: 0.8824\n", + "Final response: 476613.5103\n", + "Raw spend: 326773.3663638834\n", + "After adstock: 326774.5885861057\n", + "After hill transform: 0.8823938789476118\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 632,379.14\n", + "Adstocked value: 632,379.47\n", + "Saturated value: 0.6907\n", + "Final response: 98708.2989\n", + "Raw spend: 632379.1403799801\n", + "After adstock: 632379.4737133135\n", + "After hill transform: 0.6907142087851045\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 121,340.99\n", + "Adstocked value: 121,341.17\n", + "Saturated value: 0.9991\n", + "Final response: 27957.9338\n", + "Raw spend: 121340.99162240436\n", + "After adstock: 121341.1680929926\n", + "After hill transform: 0.9991259827481227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 326,773.37\n", + "Adstocked value: 326,774.59\n", + "Saturated value: 0.8824\n", + "Final response: 476613.5103\n", + "Raw spend: 326773.3663638834\n", + "After adstock: 326774.5885861057\n", + "After hill transform: 0.8823938789476118\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 632,379.14\n", + "Adstocked value: 632,379.47\n", + "Saturated value: 0.6907\n", + "Final response: 98708.2989\n", + "Raw spend: 632379.1403799652\n", + "After adstock: 632379.4737132986\n", + "After hill transform: 0.6907142087851016\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 121,340.99\n", + "Adstocked value: 121,341.17\n", + "Saturated value: 0.9991\n", + "Final response: 27957.9338\n", + "Raw spend: 121340.99162240436\n", + "After adstock: 121341.1680929926\n", + "After hill transform: 0.9991259827481227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 326,773.37\n", + "Adstocked value: 326,774.59\n", + "Saturated value: 0.8824\n", + "Final response: 476613.5103\n", + "Raw spend: 326773.3663638834\n", + "After adstock: 326774.5885861057\n", + "After hill transform: 0.8823938789476118\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 632,379.14\n", + "Adstocked value: 632,379.47\n", + "Saturated value: 0.6907\n", + "Final response: 98708.2989\n", + "Raw spend: 632379.1403799652\n", + "After adstock: 632379.4737132986\n", + "After hill transform: 0.6907142087851016\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 121,340.99\n", + "Adstocked value: 121,341.17\n", + "Saturated value: 0.9991\n", + "Final response: 27957.9338\n", + "Raw spend: 121340.99162241926\n", + "After adstock: 121341.1680930075\n", + "After hill transform: 0.999125982748123\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 436,731.57\n", + "Adstocked value: 436,732.79\n", + "Saturated value: 0.9471\n", + "Final response: 511549.2487\n", + "Raw spend: 436731.5723855538\n", + "After adstock: 436732.79460777604\n", + "After hill transform: 0.9470732912543407\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,435.26\n", + "Adstocked value: 701,435.59\n", + "Saturated value: 0.7035\n", + "Final response: 100542.0994\n", + "Raw spend: 701435.2579098669\n", + "After adstock: 701435.5912432002\n", + "After hill transform: 0.7035462812410813\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,904.14\n", + "Adstocked value: 58,904.47\n", + "Saturated value: 0.9248\n", + "Final response: 62127.1995\n", + "Raw spend: 58904.13782042825\n", + "After adstock: 58904.47115376159\n", + "After hill transform: 0.9248485970340048\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 139,660.18\n", + "Adstocked value: 139,660.36\n", + "Saturated value: 0.9994\n", + "Final response: 27965.8313\n", + "Raw spend: 139660.1830041009\n", + "After adstock: 139660.35947468912\n", + "After hill transform: 0.9994082133012033\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 436,731.57\n", + "Adstocked value: 436,732.79\n", + "Saturated value: 0.9471\n", + "Final response: 511549.2487\n", + "Raw spend: 436731.5723855538\n", + "After adstock: 436732.79460777604\n", + "After hill transform: 0.9470732912543407\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,435.26\n", + "Adstocked value: 701,435.59\n", + "Saturated value: 0.7035\n", + "Final response: 100542.0994\n", + "Raw spend: 701435.2579098669\n", + "After adstock: 701435.5912432002\n", + "After hill transform: 0.7035462812410813\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,904.14\n", + "Adstocked value: 58,904.47\n", + "Saturated value: 0.9248\n", + "Final response: 62127.1995\n", + "Raw spend: 58904.13782042825\n", + "After adstock: 58904.47115376159\n", + "After hill transform: 0.9248485970340048\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 139,660.18\n", + "Adstocked value: 139,660.36\n", + "Saturated value: 0.9994\n", + "Final response: 27965.8313\n", + "Raw spend: 139660.1830041009\n", + "After adstock: 139660.35947468912\n", + "After hill transform: 0.9994082133012033\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 385,802.98\n", + "Adstocked value: 385,804.20\n", + "Saturated value: 0.9250\n", + "Final response: 499649.4198\n", + "Raw spend: 385802.98009030905\n", + "After adstock: 385804.2023125313\n", + "After hill transform: 0.9250421571603892\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 669,451.01\n", + "Adstocked value: 669,451.34\n", + "Saturated value: 0.6978\n", + "Final response: 99721.7511\n", + "Raw spend: 669451.0069620134\n", + "After adstock: 669451.3402953468\n", + "After hill transform: 0.6978058702520847\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 81,636.94\n", + "Adstocked value: 81,637.27\n", + "Saturated value: 0.9667\n", + "Final response: 64940.7073\n", + "Raw spend: 81636.9404176728\n", + "After adstock: 81637.27375100613\n", + "After hill transform: 0.9667315202378935\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 131,175.41\n", + "Adstocked value: 131,175.58\n", + "Saturated value: 0.9993\n", + "Final response: 27962.6872\n", + "Raw spend: 131175.4080808622\n", + "After adstock: 131175.58455145042\n", + "After hill transform: 0.9992958549230432\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 385,802.98\n", + "Adstocked value: 385,804.20\n", + "Saturated value: 0.9250\n", + "Final response: 499649.4198\n", + "Raw spend: 385802.98009030905\n", + "After adstock: 385804.2023125313\n", + "After hill transform: 0.9250421571603892\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 669,451.01\n", + "Adstocked value: 669,451.34\n", + "Saturated value: 0.6978\n", + "Final response: 99721.7511\n", + "Raw spend: 669451.0069620134\n", + "After adstock: 669451.3402953468\n", + "After hill transform: 0.6978058702520847\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 81,636.94\n", + "Adstocked value: 81,637.27\n", + "Saturated value: 0.9667\n", + "Final response: 64940.7073\n", + "Raw spend: 81636.9404176728\n", + "After adstock: 81637.27375100613\n", + "After hill transform: 0.9667315202378935\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 131,175.41\n", + "Adstocked value: 131,175.58\n", + "Saturated value: 0.9993\n", + "Final response: 27962.6872\n", + "Raw spend: 131175.4080808622\n", + "After adstock: 131175.58455145042\n", + "After hill transform: 0.9992958549230432\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 385,802.98\n", + "Adstocked value: 385,804.20\n", + "Saturated value: 0.9250\n", + "Final response: 499649.4198\n", + "Raw spend: 385802.98009032395\n", + "After adstock: 385804.2023125462\n", + "After hill transform: 0.9250421571603973\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 669,451.01\n", + "Adstocked value: 669,451.34\n", + "Saturated value: 0.6978\n", + "Final response: 99721.7511\n", + "Raw spend: 669451.0069620134\n", + "After adstock: 669451.3402953468\n", + "After hill transform: 0.6978058702520847\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 81,636.94\n", + "Adstocked value: 81,637.27\n", + "Saturated value: 0.9667\n", + "Final response: 64940.7073\n", + "Raw spend: 81636.9404176728\n", + "After adstock: 81637.27375100613\n", + "After hill transform: 0.9667315202378935\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 131,175.41\n", + "Adstocked value: 131,175.58\n", + "Saturated value: 0.9993\n", + "Final response: 27962.6872\n", + "Raw spend: 131175.4080808622\n", + "After adstock: 131175.58455145042\n", + "After hill transform: 0.9992958549230432\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 385,802.98\n", + "Adstocked value: 385,804.20\n", + "Saturated value: 0.9250\n", + "Final response: 499649.4198\n", + "Raw spend: 385802.98009030905\n", + "After adstock: 385804.2023125313\n", + "After hill transform: 0.9250421571603892\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 669,451.01\n", + "Adstocked value: 669,451.34\n", + "Saturated value: 0.6978\n", + "Final response: 99721.7511\n", + "Raw spend: 669451.0069620283\n", + "After adstock: 669451.3402953617\n", + "After hill transform: 0.6978058702520874\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 81,636.94\n", + "Adstocked value: 81,637.27\n", + "Saturated value: 0.9667\n", + "Final response: 64940.7073\n", + "Raw spend: 81636.9404176728\n", + "After adstock: 81637.27375100613\n", + "After hill transform: 0.9667315202378935\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 131,175.41\n", + "Adstocked value: 131,175.58\n", + "Saturated value: 0.9993\n", + "Final response: 27962.6872\n", + "Raw spend: 131175.4080808622\n", + "After adstock: 131175.58455145042\n", + "After hill transform: 0.9992958549230432\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 385,802.98\n", + "Adstocked value: 385,804.20\n", + "Saturated value: 0.9250\n", + "Final response: 499649.4198\n", + "Raw spend: 385802.98009030905\n", + "After adstock: 385804.2023125313\n", + "After hill transform: 0.9250421571603892\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 669,451.01\n", + "Adstocked value: 669,451.34\n", + "Saturated value: 0.6978\n", + "Final response: 99721.7511\n", + "Raw spend: 669451.0069620134\n", + "After adstock: 669451.3402953468\n", + "After hill transform: 0.6978058702520847\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 81,636.94\n", + "Adstocked value: 81,637.27\n", + "Saturated value: 0.9667\n", + "Final response: 64940.7073\n", + "Raw spend: 81636.9404176877\n", + "After adstock: 81637.27375102103\n", + "After hill transform: 0.966731520237909\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 131,175.41\n", + "Adstocked value: 131,175.58\n", + "Saturated value: 0.9993\n", + "Final response: 27962.6872\n", + "Raw spend: 131175.4080808622\n", + "After adstock: 131175.58455145042\n", + "After hill transform: 0.9992958549230432\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 385,802.98\n", + "Adstocked value: 385,804.20\n", + "Saturated value: 0.9250\n", + "Final response: 499649.4198\n", + "Raw spend: 385802.98009030905\n", + "After adstock: 385804.2023125313\n", + "After hill transform: 0.9250421571603892\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 669,451.01\n", + "Adstocked value: 669,451.34\n", + "Saturated value: 0.6978\n", + "Final response: 99721.7511\n", + "Raw spend: 669451.0069620134\n", + "After adstock: 669451.3402953468\n", + "After hill transform: 0.6978058702520847\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 81,636.94\n", + "Adstocked value: 81,637.27\n", + "Saturated value: 0.9667\n", + "Final response: 64940.7073\n", + "Raw spend: 81636.9404176728\n", + "After adstock: 81637.27375100613\n", + "After hill transform: 0.9667315202378935\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 131,175.41\n", + "Adstocked value: 131,175.58\n", + "Saturated value: 0.9993\n", + "Final response: 27962.6872\n", + "Raw spend: 131175.4080808771\n", + "After adstock: 131175.58455146532\n", + "After hill transform: 0.9992958549230434\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 385,802.98\n", + "Adstocked value: 385,804.20\n", + "Saturated value: 0.9250\n", + "Final response: 499649.4198\n", + "Raw spend: 385802.98009030905\n", + "After adstock: 385804.2023125313\n", + "After hill transform: 0.9250421571603892\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 669,451.01\n", + "Adstocked value: 669,451.34\n", + "Saturated value: 0.6978\n", + "Final response: 99721.7511\n", + "Raw spend: 669451.0069620134\n", + "After adstock: 669451.3402953468\n", + "After hill transform: 0.6978058702520847\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 81,636.94\n", + "Adstocked value: 81,637.27\n", + "Saturated value: 0.9667\n", + "Final response: 64940.7073\n", + "Raw spend: 81636.9404176728\n", + "After adstock: 81637.27375100613\n", + "After hill transform: 0.9667315202378935\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 131,175.41\n", + "Adstocked value: 131,175.58\n", + "Saturated value: 0.9993\n", + "Final response: 27962.6872\n", + "Raw spend: 131175.4080808622\n", + "After adstock: 131175.58455145042\n", + "After hill transform: 0.9992958549230432\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 385,802.98\n", + "Adstocked value: 385,804.20\n", + "Saturated value: 0.9250\n", + "Final response: 499649.4198\n", + "Raw spend: 385802.98009032395\n", + "After adstock: 385804.2023125462\n", + "After hill transform: 0.9250421571603973\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 669,451.01\n", + "Adstocked value: 669,451.34\n", + "Saturated value: 0.6978\n", + "Final response: 99721.7511\n", + "Raw spend: 669451.0069620134\n", + "After adstock: 669451.3402953468\n", + "After hill transform: 0.6978058702520847\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 81,636.94\n", + "Adstocked value: 81,637.27\n", + "Saturated value: 0.9667\n", + "Final response: 64940.7073\n", + "Raw spend: 81636.9404176728\n", + "After adstock: 81637.27375100613\n", + "After hill transform: 0.9667315202378935\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 131,175.41\n", + "Adstocked value: 131,175.58\n", + "Saturated value: 0.9993\n", + "Final response: 27962.6872\n", + "Raw spend: 131175.4080808622\n", + "After adstock: 131175.58455145042\n", + "After hill transform: 0.9992958549230432\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 385,802.98\n", + "Adstocked value: 385,804.20\n", + "Saturated value: 0.9250\n", + "Final response: 499649.4198\n", + "Raw spend: 385802.98009030905\n", + "After adstock: 385804.2023125313\n", + "After hill transform: 0.9250421571603892\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 669,451.01\n", + "Adstocked value: 669,451.34\n", + "Saturated value: 0.6978\n", + "Final response: 99721.7511\n", + "Raw spend: 669451.0069620283\n", + "After adstock: 669451.3402953617\n", + "After hill transform: 0.6978058702520874\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 81,636.94\n", + "Adstocked value: 81,637.27\n", + "Saturated value: 0.9667\n", + "Final response: 64940.7073\n", + "Raw spend: 81636.9404176728\n", + "After adstock: 81637.27375100613\n", + "After hill transform: 0.9667315202378935\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 131,175.41\n", + "Adstocked value: 131,175.58\n", + "Saturated value: 0.9993\n", + "Final response: 27962.6872\n", + "Raw spend: 131175.4080808622\n", + "After adstock: 131175.58455145042\n", + "After hill transform: 0.9992958549230432\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 385,802.98\n", + "Adstocked value: 385,804.20\n", + "Saturated value: 0.9250\n", + "Final response: 499649.4198\n", + "Raw spend: 385802.98009030905\n", + "After adstock: 385804.2023125313\n", + "After hill transform: 0.9250421571603892\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 669,451.01\n", + "Adstocked value: 669,451.34\n", + "Saturated value: 0.6978\n", + "Final response: 99721.7511\n", + "Raw spend: 669451.0069620134\n", + "After adstock: 669451.3402953468\n", + "After hill transform: 0.6978058702520847\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 81,636.94\n", + "Adstocked value: 81,637.27\n", + "Saturated value: 0.9667\n", + "Final response: 64940.7073\n", + "Raw spend: 81636.9404176877\n", + "After adstock: 81637.27375102103\n", + "After hill transform: 0.966731520237909\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 131,175.41\n", + "Adstocked value: 131,175.58\n", + "Saturated value: 0.9993\n", + "Final response: 27962.6872\n", + "Raw spend: 131175.4080808622\n", + "After adstock: 131175.58455145042\n", + "After hill transform: 0.9992958549230432\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 385,802.98\n", + "Adstocked value: 385,804.20\n", + "Saturated value: 0.9250\n", + "Final response: 499649.4198\n", + "Raw spend: 385802.98009030905\n", + "After adstock: 385804.2023125313\n", + "After hill transform: 0.9250421571603892\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 669,451.01\n", + "Adstocked value: 669,451.34\n", + "Saturated value: 0.6978\n", + "Final response: 99721.7511\n", + "Raw spend: 669451.0069620134\n", + "After adstock: 669451.3402953468\n", + "After hill transform: 0.6978058702520847\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 81,636.94\n", + "Adstocked value: 81,637.27\n", + "Saturated value: 0.9667\n", + "Final response: 64940.7073\n", + "Raw spend: 81636.9404176728\n", + "After adstock: 81637.27375100613\n", + "After hill transform: 0.9667315202378935\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 131,175.41\n", + "Adstocked value: 131,175.58\n", + "Saturated value: 0.9993\n", + "Final response: 27962.6872\n", + "Raw spend: 131175.4080808771\n", + "After adstock: 131175.58455146532\n", + "After hill transform: 0.9992958549230434\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 425,896.40\n", + "Adstocked value: 425,897.62\n", + "Saturated value: 0.9432\n", + "Final response: 509441.0402\n", + "Raw spend: 425896.40046422975\n", + "After adstock: 425897.622686452\n", + "After hill transform: 0.9431701911034642\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 673,200.40\n", + "Adstocked value: 673,200.73\n", + "Saturated value: 0.6985\n", + "Final response: 99820.3958\n", + "Raw spend: 673200.399937219\n", + "After adstock: 673200.7332705524\n", + "After hill transform: 0.6984961394859851\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 73,968.04\n", + "Adstocked value: 73,968.37\n", + "Saturated value: 0.9573\n", + "Final response: 64306.3022\n", + "Raw spend: 73968.0366592807\n", + "After adstock: 73968.36999261403\n", + "After hill transform: 0.9572875290661402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 126,518.54\n", + "Adstocked value: 126,518.71\n", + "Saturated value: 0.9992\n", + "Final response: 27960.6096\n", + "Raw spend: 126518.5368407688\n", + "After adstock: 126518.71331135703\n", + "After hill transform: 0.9992216083122069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 425,896.40\n", + "Adstocked value: 425,897.62\n", + "Saturated value: 0.9432\n", + "Final response: 509441.0402\n", + "Raw spend: 425896.40046422975\n", + "After adstock: 425897.622686452\n", + "After hill transform: 0.9431701911034642\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 673,200.40\n", + "Adstocked value: 673,200.73\n", + "Saturated value: 0.6985\n", + "Final response: 99820.3958\n", + "Raw spend: 673200.399937219\n", + "After adstock: 673200.7332705524\n", + "After hill transform: 0.6984961394859851\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 73,968.04\n", + "Adstocked value: 73,968.37\n", + "Saturated value: 0.9573\n", + "Final response: 64306.3022\n", + "Raw spend: 73968.0366592807\n", + "After adstock: 73968.36999261403\n", + "After hill transform: 0.9572875290661402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 126,518.54\n", + "Adstocked value: 126,518.71\n", + "Saturated value: 0.9992\n", + "Final response: 27960.6096\n", + "Raw spend: 126518.5368407688\n", + "After adstock: 126518.71331135703\n", + "After hill transform: 0.9992216083122069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 425,896.40\n", + "Adstocked value: 425,897.62\n", + "Saturated value: 0.9432\n", + "Final response: 509441.0402\n", + "Raw spend: 425896.40046424465\n", + "After adstock: 425897.6226864669\n", + "After hill transform: 0.9431701911034699\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 673,200.40\n", + "Adstocked value: 673,200.73\n", + "Saturated value: 0.6985\n", + "Final response: 99820.3958\n", + "Raw spend: 673200.399937219\n", + "After adstock: 673200.7332705524\n", + "After hill transform: 0.6984961394859851\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 73,968.04\n", + "Adstocked value: 73,968.37\n", + "Saturated value: 0.9573\n", + "Final response: 64306.3022\n", + "Raw spend: 73968.0366592807\n", + "After adstock: 73968.36999261403\n", + "After hill transform: 0.9572875290661402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 126,518.54\n", + "Adstocked value: 126,518.71\n", + "Saturated value: 0.9992\n", + "Final response: 27960.6096\n", + "Raw spend: 126518.5368407688\n", + "After adstock: 126518.71331135703\n", + "After hill transform: 0.9992216083122069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 425,896.40\n", + "Adstocked value: 425,897.62\n", + "Saturated value: 0.9432\n", + "Final response: 509441.0402\n", + "Raw spend: 425896.40046422975\n", + "After adstock: 425897.622686452\n", + "After hill transform: 0.9431701911034642\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 673,200.40\n", + "Adstocked value: 673,200.73\n", + "Saturated value: 0.6985\n", + "Final response: 99820.3958\n", + "Raw spend: 673200.3999372339\n", + "After adstock: 673200.7332705673\n", + "After hill transform: 0.6984961394859879\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 73,968.04\n", + "Adstocked value: 73,968.37\n", + "Saturated value: 0.9573\n", + "Final response: 64306.3022\n", + "Raw spend: 73968.0366592807\n", + "After adstock: 73968.36999261403\n", + "After hill transform: 0.9572875290661402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 126,518.54\n", + "Adstocked value: 126,518.71\n", + "Saturated value: 0.9992\n", + "Final response: 27960.6096\n", + "Raw spend: 126518.5368407688\n", + "After adstock: 126518.71331135703\n", + "After hill transform: 0.9992216083122069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 425,896.40\n", + "Adstocked value: 425,897.62\n", + "Saturated value: 0.9432\n", + "Final response: 509441.0402\n", + "Raw spend: 425896.40046422975\n", + "After adstock: 425897.622686452\n", + "After hill transform: 0.9431701911034642\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 673,200.40\n", + "Adstocked value: 673,200.73\n", + "Saturated value: 0.6985\n", + "Final response: 99820.3958\n", + "Raw spend: 673200.399937219\n", + "After adstock: 673200.7332705524\n", + "After hill transform: 0.6984961394859851\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 73,968.04\n", + "Adstocked value: 73,968.37\n", + "Saturated value: 0.9573\n", + "Final response: 64306.3022\n", + "Raw spend: 73968.0366592956\n", + "After adstock: 73968.36999262893\n", + "After hill transform: 0.9572875290661619\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 126,518.54\n", + "Adstocked value: 126,518.71\n", + "Saturated value: 0.9992\n", + "Final response: 27960.6096\n", + "Raw spend: 126518.5368407688\n", + "After adstock: 126518.71331135703\n", + "After hill transform: 0.9992216083122069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 425,896.40\n", + "Adstocked value: 425,897.62\n", + "Saturated value: 0.9432\n", + "Final response: 509441.0402\n", + "Raw spend: 425896.40046422975\n", + "After adstock: 425897.622686452\n", + "After hill transform: 0.9431701911034642\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 673,200.40\n", + "Adstocked value: 673,200.73\n", + "Saturated value: 0.6985\n", + "Final response: 99820.3958\n", + "Raw spend: 673200.399937219\n", + "After adstock: 673200.7332705524\n", + "After hill transform: 0.6984961394859851\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 73,968.04\n", + "Adstocked value: 73,968.37\n", + "Saturated value: 0.9573\n", + "Final response: 64306.3022\n", + "Raw spend: 73968.0366592807\n", + "After adstock: 73968.36999261403\n", + "After hill transform: 0.9572875290661402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 126,518.54\n", + "Adstocked value: 126,518.71\n", + "Saturated value: 0.9992\n", + "Final response: 27960.6096\n", + "Raw spend: 126518.5368407837\n", + "After adstock: 126518.71331137193\n", + "After hill transform: 0.9992216083122071\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 425,896.40\n", + "Adstocked value: 425,897.62\n", + "Saturated value: 0.9432\n", + "Final response: 509441.0402\n", + "Raw spend: 425896.40046422975\n", + "After adstock: 425897.622686452\n", + "After hill transform: 0.9431701911034642\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 673,200.40\n", + "Adstocked value: 673,200.73\n", + "Saturated value: 0.6985\n", + "Final response: 99820.3958\n", + "Raw spend: 673200.399937219\n", + "After adstock: 673200.7332705524\n", + "After hill transform: 0.6984961394859851\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 73,968.04\n", + "Adstocked value: 73,968.37\n", + "Saturated value: 0.9573\n", + "Final response: 64306.3022\n", + "Raw spend: 73968.0366592807\n", + "After adstock: 73968.36999261403\n", + "After hill transform: 0.9572875290661402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 126,518.54\n", + "Adstocked value: 126,518.71\n", + "Saturated value: 0.9992\n", + "Final response: 27960.6096\n", + "Raw spend: 126518.5368407688\n", + "After adstock: 126518.71331135703\n", + "After hill transform: 0.9992216083122069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 425,896.40\n", + "Adstocked value: 425,897.62\n", + "Saturated value: 0.9432\n", + "Final response: 509441.0402\n", + "Raw spend: 425896.40046424465\n", + "After adstock: 425897.6226864669\n", + "After hill transform: 0.9431701911034699\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 673,200.40\n", + "Adstocked value: 673,200.73\n", + "Saturated value: 0.6985\n", + "Final response: 99820.3958\n", + "Raw spend: 673200.399937219\n", + "After adstock: 673200.7332705524\n", + "After hill transform: 0.6984961394859851\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 73,968.04\n", + "Adstocked value: 73,968.37\n", + "Saturated value: 0.9573\n", + "Final response: 64306.3022\n", + "Raw spend: 73968.0366592807\n", + "After adstock: 73968.36999261403\n", + "After hill transform: 0.9572875290661402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 126,518.54\n", + "Adstocked value: 126,518.71\n", + "Saturated value: 0.9992\n", + "Final response: 27960.6096\n", + "Raw spend: 126518.5368407688\n", + "After adstock: 126518.71331135703\n", + "After hill transform: 0.9992216083122069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 425,896.40\n", + "Adstocked value: 425,897.62\n", + "Saturated value: 0.9432\n", + "Final response: 509441.0402\n", + "Raw spend: 425896.40046422975\n", + "After adstock: 425897.622686452\n", + "After hill transform: 0.9431701911034642\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 673,200.40\n", + "Adstocked value: 673,200.73\n", + "Saturated value: 0.6985\n", + "Final response: 99820.3958\n", + "Raw spend: 673200.3999372339\n", + "After adstock: 673200.7332705673\n", + "After hill transform: 0.6984961394859879\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 73,968.04\n", + "Adstocked value: 73,968.37\n", + "Saturated value: 0.9573\n", + "Final response: 64306.3022\n", + "Raw spend: 73968.0366592807\n", + "After adstock: 73968.36999261403\n", + "After hill transform: 0.9572875290661402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 126,518.54\n", + "Adstocked value: 126,518.71\n", + "Saturated value: 0.9992\n", + "Final response: 27960.6096\n", + "Raw spend: 126518.5368407688\n", + "After adstock: 126518.71331135703\n", + "After hill transform: 0.9992216083122069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 425,896.40\n", + "Adstocked value: 425,897.62\n", + "Saturated value: 0.9432\n", + "Final response: 509441.0402\n", + "Raw spend: 425896.40046422975\n", + "After adstock: 425897.622686452\n", + "After hill transform: 0.9431701911034642\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 673,200.40\n", + "Adstocked value: 673,200.73\n", + "Saturated value: 0.6985\n", + "Final response: 99820.3958\n", + "Raw spend: 673200.399937219\n", + "After adstock: 673200.7332705524\n", + "After hill transform: 0.6984961394859851\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 73,968.04\n", + "Adstocked value: 73,968.37\n", + "Saturated value: 0.9573\n", + "Final response: 64306.3022\n", + "Raw spend: 73968.0366592956\n", + "After adstock: 73968.36999262893\n", + "After hill transform: 0.9572875290661619\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 126,518.54\n", + "Adstocked value: 126,518.71\n", + "Saturated value: 0.9992\n", + "Final response: 27960.6096\n", + "Raw spend: 126518.5368407688\n", + "After adstock: 126518.71331135703\n", + "After hill transform: 0.9992216083122069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 425,896.40\n", + "Adstocked value: 425,897.62\n", + "Saturated value: 0.9432\n", + "Final response: 509441.0402\n", + "Raw spend: 425896.40046422975\n", + "After adstock: 425897.622686452\n", + "After hill transform: 0.9431701911034642\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 673,200.40\n", + "Adstocked value: 673,200.73\n", + "Saturated value: 0.6985\n", + "Final response: 99820.3958\n", + "Raw spend: 673200.399937219\n", + "After adstock: 673200.7332705524\n", + "After hill transform: 0.6984961394859851\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 73,968.04\n", + "Adstocked value: 73,968.37\n", + "Saturated value: 0.9573\n", + "Final response: 64306.3022\n", + "Raw spend: 73968.0366592807\n", + "After adstock: 73968.36999261403\n", + "After hill transform: 0.9572875290661402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 126,518.54\n", + "Adstocked value: 126,518.71\n", + "Saturated value: 0.9992\n", + "Final response: 27960.6096\n", + "Raw spend: 126518.5368407837\n", + "After adstock: 126518.71331137193\n", + "After hill transform: 0.9992216083122071\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225262511\n", + "After adstock: 455904.44474847335\n", + "After hill transform: 0.9531672654242049\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 638,201.26\n", + "Adstocked value: 638,201.59\n", + "Saturated value: 0.6919\n", + "Final response: 98872.2183\n", + "Raw spend: 638201.2584959347\n", + "After adstock: 638201.591829268\n", + "After hill transform: 0.6918612393612954\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 83,284.93\n", + "Adstocked value: 83,285.26\n", + "Saturated value: 0.9684\n", + "Final response: 65051.6282\n", + "Raw spend: 83284.93035099494\n", + "After adstock: 83285.26368432827\n", + "After hill transform: 0.9683827296257708\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 104,063.59\n", + "Adstocked value: 104,063.76\n", + "Saturated value: 0.9987\n", + "Final response: 27944.9502\n", + "Raw spend: 104063.58841812752\n", + "After adstock: 104063.76488871576\n", + "After hill transform: 0.9986619913443591\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225262511\n", + "After adstock: 455904.44474847335\n", + "After hill transform: 0.9531672654242049\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 638,201.26\n", + "Adstocked value: 638,201.59\n", + "Saturated value: 0.6919\n", + "Final response: 98872.2183\n", + "Raw spend: 638201.2584959347\n", + "After adstock: 638201.591829268\n", + "After hill transform: 0.6918612393612954\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 83,284.93\n", + "Adstocked value: 83,285.26\n", + "Saturated value: 0.9684\n", + "Final response: 65051.6282\n", + "Raw spend: 83284.93035099494\n", + "After adstock: 83285.26368432827\n", + "After hill transform: 0.9683827296257708\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 104,063.59\n", + "Adstocked value: 104,063.76\n", + "Saturated value: 0.9987\n", + "Final response: 27944.9502\n", + "Raw spend: 104063.58841812752\n", + "After adstock: 104063.76488871576\n", + "After hill transform: 0.9986619913443591\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222526266\n", + "After adstock: 455904.44474848825\n", + "After hill transform: 0.9531672654242094\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 638,201.26\n", + "Adstocked value: 638,201.59\n", + "Saturated value: 0.6919\n", + "Final response: 98872.2183\n", + "Raw spend: 638201.2584959347\n", + "After adstock: 638201.591829268\n", + "After hill transform: 0.6918612393612954\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 83,284.93\n", + "Adstocked value: 83,285.26\n", + "Saturated value: 0.9684\n", + "Final response: 65051.6282\n", + "Raw spend: 83284.93035099494\n", + "After adstock: 83285.26368432827\n", + "After hill transform: 0.9683827296257708\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 104,063.59\n", + "Adstocked value: 104,063.76\n", + "Saturated value: 0.9987\n", + "Final response: 27944.9502\n", + "Raw spend: 104063.58841812752\n", + "After adstock: 104063.76488871576\n", + "After hill transform: 0.9986619913443591\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225262511\n", + "After adstock: 455904.44474847335\n", + "After hill transform: 0.9531672654242049\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 638,201.26\n", + "Adstocked value: 638,201.59\n", + "Saturated value: 0.6919\n", + "Final response: 98872.2183\n", + "Raw spend: 638201.2584959496\n", + "After adstock: 638201.5918292829\n", + "After hill transform: 0.6918612393612983\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 83,284.93\n", + "Adstocked value: 83,285.26\n", + "Saturated value: 0.9684\n", + "Final response: 65051.6282\n", + "Raw spend: 83284.93035099494\n", + "After adstock: 83285.26368432827\n", + "After hill transform: 0.9683827296257708\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 104,063.59\n", + "Adstocked value: 104,063.76\n", + "Saturated value: 0.9987\n", + "Final response: 27944.9502\n", + "Raw spend: 104063.58841812752\n", + "After adstock: 104063.76488871576\n", + "After hill transform: 0.9986619913443591\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225262511\n", + "After adstock: 455904.44474847335\n", + "After hill transform: 0.9531672654242049\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 638,201.26\n", + "Adstocked value: 638,201.59\n", + "Saturated value: 0.6919\n", + "Final response: 98872.2183\n", + "Raw spend: 638201.2584959347\n", + "After adstock: 638201.591829268\n", + "After hill transform: 0.6918612393612954\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 83,284.93\n", + "Adstocked value: 83,285.26\n", + "Saturated value: 0.9684\n", + "Final response: 65051.6282\n", + "Raw spend: 83284.93035100984\n", + "After adstock: 83285.26368434317\n", + "After hill transform: 0.9683827296257852\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 104,063.59\n", + "Adstocked value: 104,063.76\n", + "Saturated value: 0.9987\n", + "Final response: 27944.9502\n", + "Raw spend: 104063.58841812752\n", + "After adstock: 104063.76488871576\n", + "After hill transform: 0.9986619913443591\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225262511\n", + "After adstock: 455904.44474847335\n", + "After hill transform: 0.9531672654242049\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 638,201.26\n", + "Adstocked value: 638,201.59\n", + "Saturated value: 0.6919\n", + "Final response: 98872.2183\n", + "Raw spend: 638201.2584959347\n", + "After adstock: 638201.591829268\n", + "After hill transform: 0.6918612393612954\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 83,284.93\n", + "Adstocked value: 83,285.26\n", + "Saturated value: 0.9684\n", + "Final response: 65051.6282\n", + "Raw spend: 83284.93035099494\n", + "After adstock: 83285.26368432827\n", + "After hill transform: 0.9683827296257708\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 104,063.59\n", + "Adstocked value: 104,063.76\n", + "Saturated value: 0.9987\n", + "Final response: 27944.9502\n", + "Raw spend: 104063.58841814242\n", + "After adstock: 104063.76488873066\n", + "After hill transform: 0.9986619913443596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225262511\n", + "After adstock: 455904.44474847335\n", + "After hill transform: 0.9531672654242049\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 638,201.26\n", + "Adstocked value: 638,201.59\n", + "Saturated value: 0.6919\n", + "Final response: 98872.2183\n", + "Raw spend: 638201.2584959347\n", + "After adstock: 638201.591829268\n", + "After hill transform: 0.6918612393612954\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 83,284.93\n", + "Adstocked value: 83,285.26\n", + "Saturated value: 0.9684\n", + "Final response: 65051.6282\n", + "Raw spend: 83284.93035099494\n", + "After adstock: 83285.26368432827\n", + "After hill transform: 0.9683827296257708\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 104,063.59\n", + "Adstocked value: 104,063.76\n", + "Saturated value: 0.9987\n", + "Final response: 27944.9502\n", + "Raw spend: 104063.58841812752\n", + "After adstock: 104063.76488871576\n", + "After hill transform: 0.9986619913443591\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222526266\n", + "After adstock: 455904.44474848825\n", + "After hill transform: 0.9531672654242094\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 638,201.26\n", + "Adstocked value: 638,201.59\n", + "Saturated value: 0.6919\n", + "Final response: 98872.2183\n", + "Raw spend: 638201.2584959347\n", + "After adstock: 638201.591829268\n", + "After hill transform: 0.6918612393612954\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 83,284.93\n", + "Adstocked value: 83,285.26\n", + "Saturated value: 0.9684\n", + "Final response: 65051.6282\n", + "Raw spend: 83284.93035099494\n", + "After adstock: 83285.26368432827\n", + "After hill transform: 0.9683827296257708\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 104,063.59\n", + "Adstocked value: 104,063.76\n", + "Saturated value: 0.9987\n", + "Final response: 27944.9502\n", + "Raw spend: 104063.58841812752\n", + "After adstock: 104063.76488871576\n", + "After hill transform: 0.9986619913443591\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225262511\n", + "After adstock: 455904.44474847335\n", + "After hill transform: 0.9531672654242049\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 638,201.26\n", + "Adstocked value: 638,201.59\n", + "Saturated value: 0.6919\n", + "Final response: 98872.2183\n", + "Raw spend: 638201.2584959496\n", + "After adstock: 638201.5918292829\n", + "After hill transform: 0.6918612393612983\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 83,284.93\n", + "Adstocked value: 83,285.26\n", + "Saturated value: 0.9684\n", + "Final response: 65051.6282\n", + "Raw spend: 83284.93035099494\n", + "After adstock: 83285.26368432827\n", + "After hill transform: 0.9683827296257708\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 104,063.59\n", + "Adstocked value: 104,063.76\n", + "Saturated value: 0.9987\n", + "Final response: 27944.9502\n", + "Raw spend: 104063.58841812752\n", + "After adstock: 104063.76488871576\n", + "After hill transform: 0.9986619913443591\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225262511\n", + "After adstock: 455904.44474847335\n", + "After hill transform: 0.9531672654242049\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 638,201.26\n", + "Adstocked value: 638,201.59\n", + "Saturated value: 0.6919\n", + "Final response: 98872.2183\n", + "Raw spend: 638201.2584959347\n", + "After adstock: 638201.591829268\n", + "After hill transform: 0.6918612393612954\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 83,284.93\n", + "Adstocked value: 83,285.26\n", + "Saturated value: 0.9684\n", + "Final response: 65051.6282\n", + "Raw spend: 83284.93035100984\n", + "After adstock: 83285.26368434317\n", + "After hill transform: 0.9683827296257852\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 104,063.59\n", + "Adstocked value: 104,063.76\n", + "Saturated value: 0.9987\n", + "Final response: 27944.9502\n", + "Raw spend: 104063.58841812752\n", + "After adstock: 104063.76488871576\n", + "After hill transform: 0.9986619913443591\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225262511\n", + "After adstock: 455904.44474847335\n", + "After hill transform: 0.9531672654242049\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 638,201.26\n", + "Adstocked value: 638,201.59\n", + "Saturated value: 0.6919\n", + "Final response: 98872.2183\n", + "Raw spend: 638201.2584959347\n", + "After adstock: 638201.591829268\n", + "After hill transform: 0.6918612393612954\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 83,284.93\n", + "Adstocked value: 83,285.26\n", + "Saturated value: 0.9684\n", + "Final response: 65051.6282\n", + "Raw spend: 83284.93035099494\n", + "After adstock: 83285.26368432827\n", + "After hill transform: 0.9683827296257708\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 104,063.59\n", + "Adstocked value: 104,063.76\n", + "Saturated value: 0.9987\n", + "Final response: 27944.9502\n", + "Raw spend: 104063.58841814242\n", + "After adstock: 104063.76488873066\n", + "After hill transform: 0.9986619913443596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225280041\n", + "After adstock: 455904.44475022634\n", + "After hill transform: 0.9531672654247193\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 638,055.50\n", + "Adstocked value: 638,055.83\n", + "Saturated value: 0.6918\n", + "Final response: 98868.1368\n", + "Raw spend: 638055.4975518734\n", + "After adstock: 638055.8308852068\n", + "After hill transform: 0.6918326792206647\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 84,606.15\n", + "Adstocked value: 84,606.49\n", + "Saturated value: 0.9696\n", + "Final response: 65135.2150\n", + "Raw spend: 84606.15396968086\n", + "After adstock: 84606.48730301419\n", + "After hill transform: 0.9696270339250533\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 103,555.01\n", + "Adstocked value: 103,555.18\n", + "Saturated value: 0.9986\n", + "Final response: 27944.4383\n", + "Raw spend: 103555.00678559962\n", + "After adstock: 103555.18325618785\n", + "After hill transform: 0.9986436989878325\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225280041\n", + "After adstock: 455904.44475022634\n", + "After hill transform: 0.9531672654247193\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 638,055.50\n", + "Adstocked value: 638,055.83\n", + "Saturated value: 0.6918\n", + "Final response: 98868.1368\n", + "Raw spend: 638055.4975518734\n", + "After adstock: 638055.8308852068\n", + "After hill transform: 0.6918326792206647\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 84,606.15\n", + "Adstocked value: 84,606.49\n", + "Saturated value: 0.9696\n", + "Final response: 65135.2150\n", + "Raw spend: 84606.15396968086\n", + "After adstock: 84606.48730301419\n", + "After hill transform: 0.9696270339250533\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 103,555.01\n", + "Adstocked value: 103,555.18\n", + "Saturated value: 0.9986\n", + "Final response: 27944.4383\n", + "Raw spend: 103555.00678559962\n", + "After adstock: 103555.18325618785\n", + "After hill transform: 0.9986436989878325\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222528019\n", + "After adstock: 455904.44475024124\n", + "After hill transform: 0.9531672654247236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 638,055.50\n", + "Adstocked value: 638,055.83\n", + "Saturated value: 0.6918\n", + "Final response: 98868.1368\n", + "Raw spend: 638055.4975518734\n", + "After adstock: 638055.8308852068\n", + "After hill transform: 0.6918326792206647\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 84,606.15\n", + "Adstocked value: 84,606.49\n", + "Saturated value: 0.9696\n", + "Final response: 65135.2150\n", + "Raw spend: 84606.15396968086\n", + "After adstock: 84606.48730301419\n", + "After hill transform: 0.9696270339250533\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 103,555.01\n", + "Adstocked value: 103,555.18\n", + "Saturated value: 0.9986\n", + "Final response: 27944.4383\n", + "Raw spend: 103555.00678559962\n", + "After adstock: 103555.18325618785\n", + "After hill transform: 0.9986436989878325\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225280041\n", + "After adstock: 455904.44475022634\n", + "After hill transform: 0.9531672654247193\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 638,055.50\n", + "Adstocked value: 638,055.83\n", + "Saturated value: 0.6918\n", + "Final response: 98868.1368\n", + "Raw spend: 638055.4975518883\n", + "After adstock: 638055.8308852217\n", + "After hill transform: 0.6918326792206676\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 84,606.15\n", + "Adstocked value: 84,606.49\n", + "Saturated value: 0.9696\n", + "Final response: 65135.2150\n", + "Raw spend: 84606.15396968086\n", + "After adstock: 84606.48730301419\n", + "After hill transform: 0.9696270339250533\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 103,555.01\n", + "Adstocked value: 103,555.18\n", + "Saturated value: 0.9986\n", + "Final response: 27944.4383\n", + "Raw spend: 103555.00678559962\n", + "After adstock: 103555.18325618785\n", + "After hill transform: 0.9986436989878325\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225280041\n", + "After adstock: 455904.44475022634\n", + "After hill transform: 0.9531672654247193\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 638,055.50\n", + "Adstocked value: 638,055.83\n", + "Saturated value: 0.6918\n", + "Final response: 98868.1368\n", + "Raw spend: 638055.4975518734\n", + "After adstock: 638055.8308852068\n", + "After hill transform: 0.6918326792206647\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 84,606.15\n", + "Adstocked value: 84,606.49\n", + "Saturated value: 0.9696\n", + "Final response: 65135.2150\n", + "Raw spend: 84606.15396969576\n", + "After adstock: 84606.48730302909\n", + "After hill transform: 0.969627033925067\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 103,555.01\n", + "Adstocked value: 103,555.18\n", + "Saturated value: 0.9986\n", + "Final response: 27944.4383\n", + "Raw spend: 103555.00678559962\n", + "After adstock: 103555.18325618785\n", + "After hill transform: 0.9986436989878325\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225280041\n", + "After adstock: 455904.44475022634\n", + "After hill transform: 0.9531672654247193\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 638,055.50\n", + "Adstocked value: 638,055.83\n", + "Saturated value: 0.6918\n", + "Final response: 98868.1368\n", + "Raw spend: 638055.4975518734\n", + "After adstock: 638055.8308852068\n", + "After hill transform: 0.6918326792206647\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 84,606.15\n", + "Adstocked value: 84,606.49\n", + "Saturated value: 0.9696\n", + "Final response: 65135.2150\n", + "Raw spend: 84606.15396968086\n", + "After adstock: 84606.48730301419\n", + "After hill transform: 0.9696270339250533\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 103,555.01\n", + "Adstocked value: 103,555.18\n", + "Saturated value: 0.9986\n", + "Final response: 27944.4383\n", + "Raw spend: 103555.00678561452\n", + "After adstock: 103555.18325620276\n", + "After hill transform: 0.998643698987833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225280041\n", + "After adstock: 455904.44475022634\n", + "After hill transform: 0.9531672654247193\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 638,055.50\n", + "Adstocked value: 638,055.83\n", + "Saturated value: 0.6918\n", + "Final response: 98868.1368\n", + "Raw spend: 638055.4975518734\n", + "After adstock: 638055.8308852068\n", + "After hill transform: 0.6918326792206647\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 84,606.15\n", + "Adstocked value: 84,606.49\n", + "Saturated value: 0.9696\n", + "Final response: 65135.2150\n", + "Raw spend: 84606.15396968086\n", + "After adstock: 84606.48730301419\n", + "After hill transform: 0.9696270339250533\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 103,555.01\n", + "Adstocked value: 103,555.18\n", + "Saturated value: 0.9986\n", + "Final response: 27944.4383\n", + "Raw spend: 103555.00678559962\n", + "After adstock: 103555.18325618785\n", + "After hill transform: 0.9986436989878325\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222528019\n", + "After adstock: 455904.44475024124\n", + "After hill transform: 0.9531672654247236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 638,055.50\n", + "Adstocked value: 638,055.83\n", + "Saturated value: 0.6918\n", + "Final response: 98868.1368\n", + "Raw spend: 638055.4975518734\n", + "After adstock: 638055.8308852068\n", + "After hill transform: 0.6918326792206647\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 84,606.15\n", + "Adstocked value: 84,606.49\n", + "Saturated value: 0.9696\n", + "Final response: 65135.2150\n", + "Raw spend: 84606.15396968086\n", + "After adstock: 84606.48730301419\n", + "After hill transform: 0.9696270339250533\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 103,555.01\n", + "Adstocked value: 103,555.18\n", + "Saturated value: 0.9986\n", + "Final response: 27944.4383\n", + "Raw spend: 103555.00678559962\n", + "After adstock: 103555.18325618785\n", + "After hill transform: 0.9986436989878325\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225280041\n", + "After adstock: 455904.44475022634\n", + "After hill transform: 0.9531672654247193\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 638,055.50\n", + "Adstocked value: 638,055.83\n", + "Saturated value: 0.6918\n", + "Final response: 98868.1368\n", + "Raw spend: 638055.4975518883\n", + "After adstock: 638055.8308852217\n", + "After hill transform: 0.6918326792206676\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 84,606.15\n", + "Adstocked value: 84,606.49\n", + "Saturated value: 0.9696\n", + "Final response: 65135.2150\n", + "Raw spend: 84606.15396968086\n", + "After adstock: 84606.48730301419\n", + "After hill transform: 0.9696270339250533\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 103,555.01\n", + "Adstocked value: 103,555.18\n", + "Saturated value: 0.9986\n", + "Final response: 27944.4383\n", + "Raw spend: 103555.00678559962\n", + "After adstock: 103555.18325618785\n", + "After hill transform: 0.9986436989878325\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225280041\n", + "After adstock: 455904.44475022634\n", + "After hill transform: 0.9531672654247193\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 638,055.50\n", + "Adstocked value: 638,055.83\n", + "Saturated value: 0.6918\n", + "Final response: 98868.1368\n", + "Raw spend: 638055.4975518734\n", + "After adstock: 638055.8308852068\n", + "After hill transform: 0.6918326792206647\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 84,606.15\n", + "Adstocked value: 84,606.49\n", + "Saturated value: 0.9696\n", + "Final response: 65135.2150\n", + "Raw spend: 84606.15396969576\n", + "After adstock: 84606.48730302909\n", + "After hill transform: 0.969627033925067\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 103,555.01\n", + "Adstocked value: 103,555.18\n", + "Saturated value: 0.9986\n", + "Final response: 27944.4383\n", + "Raw spend: 103555.00678559962\n", + "After adstock: 103555.18325618785\n", + "After hill transform: 0.9986436989878325\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225280041\n", + "After adstock: 455904.44475022634\n", + "After hill transform: 0.9531672654247193\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 638,055.50\n", + "Adstocked value: 638,055.83\n", + "Saturated value: 0.6918\n", + "Final response: 98868.1368\n", + "Raw spend: 638055.4975518734\n", + "After adstock: 638055.8308852068\n", + "After hill transform: 0.6918326792206647\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 84,606.15\n", + "Adstocked value: 84,606.49\n", + "Saturated value: 0.9696\n", + "Final response: 65135.2150\n", + "Raw spend: 84606.15396968086\n", + "After adstock: 84606.48730301419\n", + "After hill transform: 0.9696270339250533\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 103,555.01\n", + "Adstocked value: 103,555.18\n", + "Saturated value: 0.9986\n", + "Final response: 27944.4383\n", + "Raw spend: 103555.00678561452\n", + "After adstock: 103555.18325620276\n", + "After hill transform: 0.998643698987833\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 634,939.75\n", + "Adstocked value: 634,940.08\n", + "Saturated value: 0.6912\n", + "Final response: 98780.6185\n", + "Raw spend: 634939.7500506559\n", + "After adstock: 634940.0833839893\n", + "After hill transform: 0.6912202672527916\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 93,604.19\n", + "Adstocked value: 93,604.52\n", + "Saturated value: 0.9766\n", + "Final response: 65600.6838\n", + "Raw spend: 93604.18609669089\n", + "After adstock: 93604.51943002421\n", + "After hill transform: 0.9765561761017849\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 99,317.60\n", + "Adstocked value: 99,317.77\n", + "Saturated value: 0.9985\n", + "Final response: 27939.7794\n", + "Raw spend: 99317.5958833655\n", + "After adstock: 99317.77235395374\n", + "After hill transform: 0.9984772021013122\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 634,939.75\n", + "Adstocked value: 634,940.08\n", + "Saturated value: 0.6912\n", + "Final response: 98780.6185\n", + "Raw spend: 634939.7500506559\n", + "After adstock: 634940.0833839893\n", + "After hill transform: 0.6912202672527916\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 93,604.19\n", + "Adstocked value: 93,604.52\n", + "Saturated value: 0.9766\n", + "Final response: 65600.6838\n", + "Raw spend: 93604.18609669089\n", + "After adstock: 93604.51943002421\n", + "After hill transform: 0.9765561761017849\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 99,317.60\n", + "Adstocked value: 99,317.77\n", + "Saturated value: 0.9985\n", + "Final response: 27939.7794\n", + "Raw spend: 99317.5958833655\n", + "After adstock: 99317.77235395374\n", + "After hill transform: 0.9984772021013122\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 634,939.75\n", + "Adstocked value: 634,940.08\n", + "Saturated value: 0.6912\n", + "Final response: 98780.6185\n", + "Raw spend: 634939.7500506559\n", + "After adstock: 634940.0833839893\n", + "After hill transform: 0.6912202672527916\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 93,604.19\n", + "Adstocked value: 93,604.52\n", + "Saturated value: 0.9766\n", + "Final response: 65600.6838\n", + "Raw spend: 93604.18609669089\n", + "After adstock: 93604.51943002421\n", + "After hill transform: 0.9765561761017849\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 99,317.60\n", + "Adstocked value: 99,317.77\n", + "Saturated value: 0.9985\n", + "Final response: 27939.7794\n", + "Raw spend: 99317.5958833655\n", + "After adstock: 99317.77235395374\n", + "After hill transform: 0.9984772021013122\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 634,939.75\n", + "Adstocked value: 634,940.08\n", + "Saturated value: 0.6912\n", + "Final response: 98780.6185\n", + "Raw spend: 634939.7500506708\n", + "After adstock: 634940.0833840042\n", + "After hill transform: 0.6912202672527945\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 93,604.19\n", + "Adstocked value: 93,604.52\n", + "Saturated value: 0.9766\n", + "Final response: 65600.6838\n", + "Raw spend: 93604.18609669089\n", + "After adstock: 93604.51943002421\n", + "After hill transform: 0.9765561761017849\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 99,317.60\n", + "Adstocked value: 99,317.77\n", + "Saturated value: 0.9985\n", + "Final response: 27939.7794\n", + "Raw spend: 99317.5958833655\n", + "After adstock: 99317.77235395374\n", + "After hill transform: 0.9984772021013122\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 634,939.75\n", + "Adstocked value: 634,940.08\n", + "Saturated value: 0.6912\n", + "Final response: 98780.6185\n", + "Raw spend: 634939.7500506559\n", + "After adstock: 634940.0833839893\n", + "After hill transform: 0.6912202672527916\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 93,604.19\n", + "Adstocked value: 93,604.52\n", + "Saturated value: 0.9766\n", + "Final response: 65600.6838\n", + "Raw spend: 93604.18609670579\n", + "After adstock: 93604.51943003912\n", + "After hill transform: 0.9765561761017945\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 99,317.60\n", + "Adstocked value: 99,317.77\n", + "Saturated value: 0.9985\n", + "Final response: 27939.7794\n", + "Raw spend: 99317.5958833655\n", + "After adstock: 99317.77235395374\n", + "After hill transform: 0.9984772021013122\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 634,939.75\n", + "Adstocked value: 634,940.08\n", + "Saturated value: 0.6912\n", + "Final response: 98780.6185\n", + "Raw spend: 634939.7500506559\n", + "After adstock: 634940.0833839893\n", + "After hill transform: 0.6912202672527916\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 93,604.19\n", + "Adstocked value: 93,604.52\n", + "Saturated value: 0.9766\n", + "Final response: 65600.6838\n", + "Raw spend: 93604.18609669089\n", + "After adstock: 93604.51943002421\n", + "After hill transform: 0.9765561761017849\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 99,317.60\n", + "Adstocked value: 99,317.77\n", + "Saturated value: 0.9985\n", + "Final response: 27939.7794\n", + "Raw spend: 99317.5958833804\n", + "After adstock: 99317.77235396864\n", + "After hill transform: 0.9984772021013129\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 634,939.75\n", + "Adstocked value: 634,940.08\n", + "Saturated value: 0.6912\n", + "Final response: 98780.6185\n", + "Raw spend: 634939.7500506559\n", + "After adstock: 634940.0833839893\n", + "After hill transform: 0.6912202672527916\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 93,604.19\n", + "Adstocked value: 93,604.52\n", + "Saturated value: 0.9766\n", + "Final response: 65600.6838\n", + "Raw spend: 93604.18609669089\n", + "After adstock: 93604.51943002421\n", + "After hill transform: 0.9765561761017849\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 99,317.60\n", + "Adstocked value: 99,317.77\n", + "Saturated value: 0.9985\n", + "Final response: 27939.7794\n", + "Raw spend: 99317.5958833655\n", + "After adstock: 99317.77235395374\n", + "After hill transform: 0.9984772021013122\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 634,939.75\n", + "Adstocked value: 634,940.08\n", + "Saturated value: 0.6912\n", + "Final response: 98780.6185\n", + "Raw spend: 634939.7500506559\n", + "After adstock: 634940.0833839893\n", + "After hill transform: 0.6912202672527916\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 93,604.19\n", + "Adstocked value: 93,604.52\n", + "Saturated value: 0.9766\n", + "Final response: 65600.6838\n", + "Raw spend: 93604.18609669089\n", + "After adstock: 93604.51943002421\n", + "After hill transform: 0.9765561761017849\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 99,317.60\n", + "Adstocked value: 99,317.77\n", + "Saturated value: 0.9985\n", + "Final response: 27939.7794\n", + "Raw spend: 99317.5958833655\n", + "After adstock: 99317.77235395374\n", + "After hill transform: 0.9984772021013122\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 634,939.75\n", + "Adstocked value: 634,940.08\n", + "Saturated value: 0.6912\n", + "Final response: 98780.6185\n", + "Raw spend: 634939.7500506708\n", + "After adstock: 634940.0833840042\n", + "After hill transform: 0.6912202672527945\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 93,604.19\n", + "Adstocked value: 93,604.52\n", + "Saturated value: 0.9766\n", + "Final response: 65600.6838\n", + "Raw spend: 93604.18609669089\n", + "After adstock: 93604.51943002421\n", + "After hill transform: 0.9765561761017849\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 99,317.60\n", + "Adstocked value: 99,317.77\n", + "Saturated value: 0.9985\n", + "Final response: 27939.7794\n", + "Raw spend: 99317.5958833655\n", + "After adstock: 99317.77235395374\n", + "After hill transform: 0.9984772021013122\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 634,939.75\n", + "Adstocked value: 634,940.08\n", + "Saturated value: 0.6912\n", + "Final response: 98780.6185\n", + "Raw spend: 634939.7500506559\n", + "After adstock: 634940.0833839893\n", + "After hill transform: 0.6912202672527916\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 93,604.19\n", + "Adstocked value: 93,604.52\n", + "Saturated value: 0.9766\n", + "Final response: 65600.6838\n", + "Raw spend: 93604.18609670579\n", + "After adstock: 93604.51943003912\n", + "After hill transform: 0.9765561761017945\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 99,317.60\n", + "Adstocked value: 99,317.77\n", + "Saturated value: 0.9985\n", + "Final response: 27939.7794\n", + "Raw spend: 99317.5958833655\n", + "After adstock: 99317.77235395374\n", + "After hill transform: 0.9984772021013122\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 634,939.75\n", + "Adstocked value: 634,940.08\n", + "Saturated value: 0.6912\n", + "Final response: 98780.6185\n", + "Raw spend: 634939.7500506559\n", + "After adstock: 634940.0833839893\n", + "After hill transform: 0.6912202672527916\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 93,604.19\n", + "Adstocked value: 93,604.52\n", + "Saturated value: 0.9766\n", + "Final response: 65600.6838\n", + "Raw spend: 93604.18609669089\n", + "After adstock: 93604.51943002421\n", + "After hill transform: 0.9765561761017849\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 99,317.60\n", + "Adstocked value: 99,317.77\n", + "Saturated value: 0.9985\n", + "Final response: 27939.7794\n", + "Raw spend: 99317.5958833804\n", + "After adstock: 99317.77235396864\n", + "After hill transform: 0.9984772021013129\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 632,809.33\n", + "Adstocked value: 632,809.66\n", + "Saturated value: 0.6908\n", + "Final response: 98720.4739\n", + "Raw spend: 632809.3311171733\n", + "After adstock: 632809.6644505067\n", + "After hill transform: 0.6907994033505653\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,736.44\n", + "Adstocked value: 103,736.77\n", + "Saturated value: 0.9820\n", + "Final response: 65967.2950\n", + "Raw spend: 103736.43666233969\n", + "After adstock: 103736.76999567302\n", + "After hill transform: 0.982013686547787\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 95,048.31\n", + "Adstocked value: 95,048.49\n", + "Saturated value: 0.9983\n", + "Final response: 27934.2626\n", + "Raw spend: 95048.30919083316\n", + "After adstock: 95048.4856614214\n", + "After hill transform: 0.9982800519407274\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 632,809.33\n", + "Adstocked value: 632,809.66\n", + "Saturated value: 0.6908\n", + "Final response: 98720.4739\n", + "Raw spend: 632809.3311171733\n", + "After adstock: 632809.6644505067\n", + "After hill transform: 0.6907994033505653\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,736.44\n", + "Adstocked value: 103,736.77\n", + "Saturated value: 0.9820\n", + "Final response: 65967.2950\n", + "Raw spend: 103736.43666233969\n", + "After adstock: 103736.76999567302\n", + "After hill transform: 0.982013686547787\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 95,048.31\n", + "Adstocked value: 95,048.49\n", + "Saturated value: 0.9983\n", + "Final response: 27934.2626\n", + "Raw spend: 95048.30919083316\n", + "After adstock: 95048.4856614214\n", + "After hill transform: 0.9982800519407274\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 632,809.33\n", + "Adstocked value: 632,809.66\n", + "Saturated value: 0.6908\n", + "Final response: 98720.4739\n", + "Raw spend: 632809.3311171733\n", + "After adstock: 632809.6644505067\n", + "After hill transform: 0.6907994033505653\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,736.44\n", + "Adstocked value: 103,736.77\n", + "Saturated value: 0.9820\n", + "Final response: 65967.2950\n", + "Raw spend: 103736.43666233969\n", + "After adstock: 103736.76999567302\n", + "After hill transform: 0.982013686547787\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 95,048.31\n", + "Adstocked value: 95,048.49\n", + "Saturated value: 0.9983\n", + "Final response: 27934.2626\n", + "Raw spend: 95048.30919083316\n", + "After adstock: 95048.4856614214\n", + "After hill transform: 0.9982800519407274\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 632,809.33\n", + "Adstocked value: 632,809.66\n", + "Saturated value: 0.6908\n", + "Final response: 98720.4739\n", + "Raw spend: 632809.3311171882\n", + "After adstock: 632809.6644505216\n", + "After hill transform: 0.6907994033505684\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,736.44\n", + "Adstocked value: 103,736.77\n", + "Saturated value: 0.9820\n", + "Final response: 65967.2950\n", + "Raw spend: 103736.43666233969\n", + "After adstock: 103736.76999567302\n", + "After hill transform: 0.982013686547787\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 95,048.31\n", + "Adstocked value: 95,048.49\n", + "Saturated value: 0.9983\n", + "Final response: 27934.2626\n", + "Raw spend: 95048.30919083316\n", + "After adstock: 95048.4856614214\n", + "After hill transform: 0.9982800519407274\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 632,809.33\n", + "Adstocked value: 632,809.66\n", + "Saturated value: 0.6908\n", + "Final response: 98720.4739\n", + "Raw spend: 632809.3311171733\n", + "After adstock: 632809.6644505067\n", + "After hill transform: 0.6907994033505653\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,736.44\n", + "Adstocked value: 103,736.77\n", + "Saturated value: 0.9820\n", + "Final response: 65967.2950\n", + "Raw spend: 103736.4366623546\n", + "After adstock: 103736.76999568792\n", + "After hill transform: 0.9820136865477936\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 95,048.31\n", + "Adstocked value: 95,048.49\n", + "Saturated value: 0.9983\n", + "Final response: 27934.2626\n", + "Raw spend: 95048.30919083316\n", + "After adstock: 95048.4856614214\n", + "After hill transform: 0.9982800519407274\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 632,809.33\n", + "Adstocked value: 632,809.66\n", + "Saturated value: 0.6908\n", + "Final response: 98720.4739\n", + "Raw spend: 632809.3311171733\n", + "After adstock: 632809.6644505067\n", + "After hill transform: 0.6907994033505653\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,736.44\n", + "Adstocked value: 103,736.77\n", + "Saturated value: 0.9820\n", + "Final response: 65967.2950\n", + "Raw spend: 103736.43666233969\n", + "After adstock: 103736.76999567302\n", + "After hill transform: 0.982013686547787\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 95,048.31\n", + "Adstocked value: 95,048.49\n", + "Saturated value: 0.9983\n", + "Final response: 27934.2626\n", + "Raw spend: 95048.30919084806\n", + "After adstock: 95048.4856614363\n", + "After hill transform: 0.9982800519407282\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 632,809.33\n", + "Adstocked value: 632,809.66\n", + "Saturated value: 0.6908\n", + "Final response: 98720.4739\n", + "Raw spend: 632809.3311171733\n", + "After adstock: 632809.6644505067\n", + "After hill transform: 0.6907994033505653\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,736.44\n", + "Adstocked value: 103,736.77\n", + "Saturated value: 0.9820\n", + "Final response: 65967.2950\n", + "Raw spend: 103736.43666233969\n", + "After adstock: 103736.76999567302\n", + "After hill transform: 0.982013686547787\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 95,048.31\n", + "Adstocked value: 95,048.49\n", + "Saturated value: 0.9983\n", + "Final response: 27934.2626\n", + "Raw spend: 95048.30919083316\n", + "After adstock: 95048.4856614214\n", + "After hill transform: 0.9982800519407274\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 632,809.33\n", + "Adstocked value: 632,809.66\n", + "Saturated value: 0.6908\n", + "Final response: 98720.4739\n", + "Raw spend: 632809.3311171733\n", + "After adstock: 632809.6644505067\n", + "After hill transform: 0.6907994033505653\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,736.44\n", + "Adstocked value: 103,736.77\n", + "Saturated value: 0.9820\n", + "Final response: 65967.2950\n", + "Raw spend: 103736.43666233969\n", + "After adstock: 103736.76999567302\n", + "After hill transform: 0.982013686547787\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 95,048.31\n", + "Adstocked value: 95,048.49\n", + "Saturated value: 0.9983\n", + "Final response: 27934.2626\n", + "Raw spend: 95048.30919083316\n", + "After adstock: 95048.4856614214\n", + "After hill transform: 0.9982800519407274\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 632,809.33\n", + "Adstocked value: 632,809.66\n", + "Saturated value: 0.6908\n", + "Final response: 98720.4739\n", + "Raw spend: 632809.3311171882\n", + "After adstock: 632809.6644505216\n", + "After hill transform: 0.6907994033505684\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,736.44\n", + "Adstocked value: 103,736.77\n", + "Saturated value: 0.9820\n", + "Final response: 65967.2950\n", + "Raw spend: 103736.43666233969\n", + "After adstock: 103736.76999567302\n", + "After hill transform: 0.982013686547787\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 95,048.31\n", + "Adstocked value: 95,048.49\n", + "Saturated value: 0.9983\n", + "Final response: 27934.2626\n", + "Raw spend: 95048.30919083316\n", + "After adstock: 95048.4856614214\n", + "After hill transform: 0.9982800519407274\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 632,809.33\n", + "Adstocked value: 632,809.66\n", + "Saturated value: 0.6908\n", + "Final response: 98720.4739\n", + "Raw spend: 632809.3311171733\n", + "After adstock: 632809.6644505067\n", + "After hill transform: 0.6907994033505653\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,736.44\n", + "Adstocked value: 103,736.77\n", + "Saturated value: 0.9820\n", + "Final response: 65967.2950\n", + "Raw spend: 103736.4366623546\n", + "After adstock: 103736.76999568792\n", + "After hill transform: 0.9820136865477936\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 95,048.31\n", + "Adstocked value: 95,048.49\n", + "Saturated value: 0.9983\n", + "Final response: 27934.2626\n", + "Raw spend: 95048.30919083316\n", + "After adstock: 95048.4856614214\n", + "After hill transform: 0.9982800519407274\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 632,809.33\n", + "Adstocked value: 632,809.66\n", + "Saturated value: 0.6908\n", + "Final response: 98720.4739\n", + "Raw spend: 632809.3311171733\n", + "After adstock: 632809.6644505067\n", + "After hill transform: 0.6907994033505653\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,736.44\n", + "Adstocked value: 103,736.77\n", + "Saturated value: 0.9820\n", + "Final response: 65967.2950\n", + "Raw spend: 103736.43666233969\n", + "After adstock: 103736.76999567302\n", + "After hill transform: 0.982013686547787\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 95,048.31\n", + "Adstocked value: 95,048.49\n", + "Saturated value: 0.9983\n", + "Final response: 27934.2626\n", + "Raw spend: 95048.30919084806\n", + "After adstock: 95048.4856614363\n", + "After hill transform: 0.9982800519407282\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 633,113.46\n", + "Adstocked value: 633,113.79\n", + "Saturated value: 0.6909\n", + "Final response: 98729.0749\n", + "Raw spend: 633113.4561412235\n", + "After adstock: 633113.7894745569\n", + "After hill transform: 0.6908595892281812\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 93,694.31\n", + "Adstocked value: 93,694.48\n", + "Saturated value: 0.9982\n", + "Final response: 27932.3110\n", + "Raw spend: 93694.30733339918\n", + "After adstock: 93694.48380398742\n", + "After hill transform: 0.9982103060537236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 633,113.46\n", + "Adstocked value: 633,113.79\n", + "Saturated value: 0.6909\n", + "Final response: 98729.0749\n", + "Raw spend: 633113.4561412235\n", + "After adstock: 633113.7894745569\n", + "After hill transform: 0.6908595892281812\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 93,694.31\n", + "Adstocked value: 93,694.48\n", + "Saturated value: 0.9982\n", + "Final response: 27932.3110\n", + "Raw spend: 93694.30733339918\n", + "After adstock: 93694.48380398742\n", + "After hill transform: 0.9982103060537236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 633,113.46\n", + "Adstocked value: 633,113.79\n", + "Saturated value: 0.6909\n", + "Final response: 98729.0749\n", + "Raw spend: 633113.4561412235\n", + "After adstock: 633113.7894745569\n", + "After hill transform: 0.6908595892281812\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 93,694.31\n", + "Adstocked value: 93,694.48\n", + "Saturated value: 0.9982\n", + "Final response: 27932.3110\n", + "Raw spend: 93694.30733339918\n", + "After adstock: 93694.48380398742\n", + "After hill transform: 0.9982103060537236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 633,113.46\n", + "Adstocked value: 633,113.79\n", + "Saturated value: 0.6909\n", + "Final response: 98729.0749\n", + "Raw spend: 633113.4561412385\n", + "After adstock: 633113.7894745718\n", + "After hill transform: 0.6908595892281841\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 93,694.31\n", + "Adstocked value: 93,694.48\n", + "Saturated value: 0.9982\n", + "Final response: 27932.3110\n", + "Raw spend: 93694.30733339918\n", + "After adstock: 93694.48380398742\n", + "After hill transform: 0.9982103060537236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 633,113.46\n", + "Adstocked value: 633,113.79\n", + "Saturated value: 0.6909\n", + "Final response: 98729.0749\n", + "Raw spend: 633113.4561412235\n", + "After adstock: 633113.7894745569\n", + "After hill transform: 0.6908595892281812\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 93,694.31\n", + "Adstocked value: 93,694.48\n", + "Saturated value: 0.9982\n", + "Final response: 27932.3110\n", + "Raw spend: 93694.30733339918\n", + "After adstock: 93694.48380398742\n", + "After hill transform: 0.9982103060537236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 633,113.46\n", + "Adstocked value: 633,113.79\n", + "Saturated value: 0.6909\n", + "Final response: 98729.0749\n", + "Raw spend: 633113.4561412235\n", + "After adstock: 633113.7894745569\n", + "After hill transform: 0.6908595892281812\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 93,694.31\n", + "Adstocked value: 93,694.48\n", + "Saturated value: 0.9982\n", + "Final response: 27932.3110\n", + "Raw spend: 93694.30733341408\n", + "After adstock: 93694.48380400232\n", + "After hill transform: 0.9982103060537244\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 633,113.46\n", + "Adstocked value: 633,113.79\n", + "Saturated value: 0.6909\n", + "Final response: 98729.0749\n", + "Raw spend: 633113.4561412235\n", + "After adstock: 633113.7894745569\n", + "After hill transform: 0.6908595892281812\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 93,694.31\n", + "Adstocked value: 93,694.48\n", + "Saturated value: 0.9982\n", + "Final response: 27932.3110\n", + "Raw spend: 93694.30733339918\n", + "After adstock: 93694.48380398742\n", + "After hill transform: 0.9982103060537236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 633,113.46\n", + "Adstocked value: 633,113.79\n", + "Saturated value: 0.6909\n", + "Final response: 98729.0749\n", + "Raw spend: 633113.4561412235\n", + "After adstock: 633113.7894745569\n", + "After hill transform: 0.6908595892281812\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 93,694.31\n", + "Adstocked value: 93,694.48\n", + "Saturated value: 0.9982\n", + "Final response: 27932.3110\n", + "Raw spend: 93694.30733339918\n", + "After adstock: 93694.48380398742\n", + "After hill transform: 0.9982103060537236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 633,113.46\n", + "Adstocked value: 633,113.79\n", + "Saturated value: 0.6909\n", + "Final response: 98729.0749\n", + "Raw spend: 633113.4561412385\n", + "After adstock: 633113.7894745718\n", + "After hill transform: 0.6908595892281841\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 93,694.31\n", + "Adstocked value: 93,694.48\n", + "Saturated value: 0.9982\n", + "Final response: 27932.3110\n", + "Raw spend: 93694.30733339918\n", + "After adstock: 93694.48380398742\n", + "After hill transform: 0.9982103060537236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 633,113.46\n", + "Adstocked value: 633,113.79\n", + "Saturated value: 0.6909\n", + "Final response: 98729.0749\n", + "Raw spend: 633113.4561412235\n", + "After adstock: 633113.7894745569\n", + "After hill transform: 0.6908595892281812\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 93,694.31\n", + "Adstocked value: 93,694.48\n", + "Saturated value: 0.9982\n", + "Final response: 27932.3110\n", + "Raw spend: 93694.30733339918\n", + "After adstock: 93694.48380398742\n", + "After hill transform: 0.9982103060537236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 633,113.46\n", + "Adstocked value: 633,113.79\n", + "Saturated value: 0.6909\n", + "Final response: 98729.0749\n", + "Raw spend: 633113.4561412235\n", + "After adstock: 633113.7894745569\n", + "After hill transform: 0.6908595892281812\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 93,694.31\n", + "Adstocked value: 93,694.48\n", + "Saturated value: 0.9982\n", + "Final response: 27932.3110\n", + "Raw spend: 93694.30733341408\n", + "After adstock: 93694.48380400232\n", + "After hill transform: 0.9982103060537244\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 637,461.64\n", + "Adstocked value: 637,461.97\n", + "Saturated value: 0.6917\n", + "Final response: 98851.4964\n", + "Raw spend: 637461.6398213159\n", + "After adstock: 637461.9731546493\n", + "After hill transform: 0.6917162371234723\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522815645\n", + "After adstock: 107986.09856148978\n", + "After hill transform: 0.9837883468768923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 95,279.06\n", + "Adstocked value: 95,279.24\n", + "Saturated value: 0.9983\n", + "Final response: 27934.5849\n", + "Raw spend: 95279.05954545029\n", + "After adstock: 95279.23601603853\n", + "After hill transform: 0.9982915679627818\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 637,461.64\n", + "Adstocked value: 637,461.97\n", + "Saturated value: 0.6917\n", + "Final response: 98851.4964\n", + "Raw spend: 637461.6398213159\n", + "After adstock: 637461.9731546493\n", + "After hill transform: 0.6917162371234723\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522815645\n", + "After adstock: 107986.09856148978\n", + "After hill transform: 0.9837883468768923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 95,279.06\n", + "Adstocked value: 95,279.24\n", + "Saturated value: 0.9983\n", + "Final response: 27934.5849\n", + "Raw spend: 95279.05954545029\n", + "After adstock: 95279.23601603853\n", + "After hill transform: 0.9982915679627818\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 637,461.64\n", + "Adstocked value: 637,461.97\n", + "Saturated value: 0.6917\n", + "Final response: 98851.4964\n", + "Raw spend: 637461.6398213159\n", + "After adstock: 637461.9731546493\n", + "After hill transform: 0.6917162371234723\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522815645\n", + "After adstock: 107986.09856148978\n", + "After hill transform: 0.9837883468768923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 95,279.06\n", + "Adstocked value: 95,279.24\n", + "Saturated value: 0.9983\n", + "Final response: 27934.5849\n", + "Raw spend: 95279.05954545029\n", + "After adstock: 95279.23601603853\n", + "After hill transform: 0.9982915679627818\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 637,461.64\n", + "Adstocked value: 637,461.97\n", + "Saturated value: 0.6917\n", + "Final response: 98851.4964\n", + "Raw spend: 637461.6398213308\n", + "After adstock: 637461.9731546642\n", + "After hill transform: 0.6917162371234753\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522815645\n", + "After adstock: 107986.09856148978\n", + "After hill transform: 0.9837883468768923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 95,279.06\n", + "Adstocked value: 95,279.24\n", + "Saturated value: 0.9983\n", + "Final response: 27934.5849\n", + "Raw spend: 95279.05954545029\n", + "After adstock: 95279.23601603853\n", + "After hill transform: 0.9982915679627818\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 637,461.64\n", + "Adstocked value: 637,461.97\n", + "Saturated value: 0.6917\n", + "Final response: 98851.4964\n", + "Raw spend: 637461.6398213159\n", + "After adstock: 637461.9731546493\n", + "After hill transform: 0.6917162371234723\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522817135\n", + "After adstock: 107986.09856150468\n", + "After hill transform: 0.9837883468768981\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 95,279.06\n", + "Adstocked value: 95,279.24\n", + "Saturated value: 0.9983\n", + "Final response: 27934.5849\n", + "Raw spend: 95279.05954545029\n", + "After adstock: 95279.23601603853\n", + "After hill transform: 0.9982915679627818\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 637,461.64\n", + "Adstocked value: 637,461.97\n", + "Saturated value: 0.6917\n", + "Final response: 98851.4964\n", + "Raw spend: 637461.6398213159\n", + "After adstock: 637461.9731546493\n", + "After hill transform: 0.6917162371234723\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522815645\n", + "After adstock: 107986.09856148978\n", + "After hill transform: 0.9837883468768923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 95,279.06\n", + "Adstocked value: 95,279.24\n", + "Saturated value: 0.9983\n", + "Final response: 27934.5849\n", + "Raw spend: 95279.05954546519\n", + "After adstock: 95279.23601605343\n", + "After hill transform: 0.9982915679627826\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 637,461.64\n", + "Adstocked value: 637,461.97\n", + "Saturated value: 0.6917\n", + "Final response: 98851.4964\n", + "Raw spend: 637461.6398213159\n", + "After adstock: 637461.9731546493\n", + "After hill transform: 0.6917162371234723\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522815645\n", + "After adstock: 107986.09856148978\n", + "After hill transform: 0.9837883468768923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 95,279.06\n", + "Adstocked value: 95,279.24\n", + "Saturated value: 0.9983\n", + "Final response: 27934.5849\n", + "Raw spend: 95279.05954545029\n", + "After adstock: 95279.23601603853\n", + "After hill transform: 0.9982915679627818\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 637,461.64\n", + "Adstocked value: 637,461.97\n", + "Saturated value: 0.6917\n", + "Final response: 98851.4964\n", + "Raw spend: 637461.6398213159\n", + "After adstock: 637461.9731546493\n", + "After hill transform: 0.6917162371234723\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522815645\n", + "After adstock: 107986.09856148978\n", + "After hill transform: 0.9837883468768923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 95,279.06\n", + "Adstocked value: 95,279.24\n", + "Saturated value: 0.9983\n", + "Final response: 27934.5849\n", + "Raw spend: 95279.05954545029\n", + "After adstock: 95279.23601603853\n", + "After hill transform: 0.9982915679627818\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 637,461.64\n", + "Adstocked value: 637,461.97\n", + "Saturated value: 0.6917\n", + "Final response: 98851.4964\n", + "Raw spend: 637461.6398213308\n", + "After adstock: 637461.9731546642\n", + "After hill transform: 0.6917162371234753\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522815645\n", + "After adstock: 107986.09856148978\n", + "After hill transform: 0.9837883468768923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 95,279.06\n", + "Adstocked value: 95,279.24\n", + "Saturated value: 0.9983\n", + "Final response: 27934.5849\n", + "Raw spend: 95279.05954545029\n", + "After adstock: 95279.23601603853\n", + "After hill transform: 0.9982915679627818\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 637,461.64\n", + "Adstocked value: 637,461.97\n", + "Saturated value: 0.6917\n", + "Final response: 98851.4964\n", + "Raw spend: 637461.6398213159\n", + "After adstock: 637461.9731546493\n", + "After hill transform: 0.6917162371234723\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522817135\n", + "After adstock: 107986.09856150468\n", + "After hill transform: 0.9837883468768981\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 95,279.06\n", + "Adstocked value: 95,279.24\n", + "Saturated value: 0.9983\n", + "Final response: 27934.5849\n", + "Raw spend: 95279.05954545029\n", + "After adstock: 95279.23601603853\n", + "After hill transform: 0.9982915679627818\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 637,461.64\n", + "Adstocked value: 637,461.97\n", + "Saturated value: 0.6917\n", + "Final response: 98851.4964\n", + "Raw spend: 637461.6398213159\n", + "After adstock: 637461.9731546493\n", + "After hill transform: 0.6917162371234723\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522815645\n", + "After adstock: 107986.09856148978\n", + "After hill transform: 0.9837883468768923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 95,279.06\n", + "Adstocked value: 95,279.24\n", + "Saturated value: 0.9983\n", + "Final response: 27934.5849\n", + "Raw spend: 95279.05954546519\n", + "After adstock: 95279.23601605343\n", + "After hill transform: 0.9982915679627826\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225275576\n", + "After adstock: 455904.4447497798\n", + "After hill transform: 0.9531672654245883\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,426.96\n", + "Adstocked value: 645,427.30\n", + "Saturated value: 0.6933\n", + "Final response: 99073.1254\n", + "Raw spend: 645426.9620624701\n", + "After adstock: 645427.2953958035\n", + "After hill transform: 0.6932670930785396\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,182.11\n", + "Adstocked value: 98,182.29\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3997\n", + "Raw spend: 98182.11168839192\n", + "After adstock: 98182.28815898015\n", + "After hill transform: 0.9984278988462111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225275576\n", + "After adstock: 455904.4447497798\n", + "After hill transform: 0.9531672654245883\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,426.96\n", + "Adstocked value: 645,427.30\n", + "Saturated value: 0.6933\n", + "Final response: 99073.1254\n", + "Raw spend: 645426.9620624701\n", + "After adstock: 645427.2953958035\n", + "After hill transform: 0.6932670930785396\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,182.11\n", + "Adstocked value: 98,182.29\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3997\n", + "Raw spend: 98182.11168839192\n", + "After adstock: 98182.28815898015\n", + "After hill transform: 0.9984278988462111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225275725\n", + "After adstock: 455904.4447497947\n", + "After hill transform: 0.9531672654245926\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,426.96\n", + "Adstocked value: 645,427.30\n", + "Saturated value: 0.6933\n", + "Final response: 99073.1254\n", + "Raw spend: 645426.9620624701\n", + "After adstock: 645427.2953958035\n", + "After hill transform: 0.6932670930785396\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,182.11\n", + "Adstocked value: 98,182.29\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3997\n", + "Raw spend: 98182.11168839192\n", + "After adstock: 98182.28815898015\n", + "After hill transform: 0.9984278988462111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225275576\n", + "After adstock: 455904.4447497798\n", + "After hill transform: 0.9531672654245883\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,426.96\n", + "Adstocked value: 645,427.30\n", + "Saturated value: 0.6933\n", + "Final response: 99073.1254\n", + "Raw spend: 645426.962062485\n", + "After adstock: 645427.2953958184\n", + "After hill transform: 0.6932670930785425\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,182.11\n", + "Adstocked value: 98,182.29\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3997\n", + "Raw spend: 98182.11168839192\n", + "After adstock: 98182.28815898015\n", + "After hill transform: 0.9984278988462111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225275576\n", + "After adstock: 455904.4447497798\n", + "After hill transform: 0.9531672654245883\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,426.96\n", + "Adstocked value: 645,427.30\n", + "Saturated value: 0.6933\n", + "Final response: 99073.1254\n", + "Raw spend: 645426.9620624701\n", + "After adstock: 645427.2953958035\n", + "After hill transform: 0.6932670930785396\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,182.11\n", + "Adstocked value: 98,182.29\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3997\n", + "Raw spend: 98182.11168839192\n", + "After adstock: 98182.28815898015\n", + "After hill transform: 0.9984278988462111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225275576\n", + "After adstock: 455904.4447497798\n", + "After hill transform: 0.9531672654245883\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,426.96\n", + "Adstocked value: 645,427.30\n", + "Saturated value: 0.6933\n", + "Final response: 99073.1254\n", + "Raw spend: 645426.9620624701\n", + "After adstock: 645427.2953958035\n", + "After hill transform: 0.6932670930785396\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,182.11\n", + "Adstocked value: 98,182.29\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3997\n", + "Raw spend: 98182.11168840682\n", + "After adstock: 98182.28815899506\n", + "After hill transform: 0.9984278988462117\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225275576\n", + "After adstock: 455904.4447497798\n", + "After hill transform: 0.9531672654245883\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,426.96\n", + "Adstocked value: 645,427.30\n", + "Saturated value: 0.6933\n", + "Final response: 99073.1254\n", + "Raw spend: 645426.9620624701\n", + "After adstock: 645427.2953958035\n", + "After hill transform: 0.6932670930785396\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,182.11\n", + "Adstocked value: 98,182.29\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3997\n", + "Raw spend: 98182.11168839192\n", + "After adstock: 98182.28815898015\n", + "After hill transform: 0.9984278988462111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225275725\n", + "After adstock: 455904.4447497947\n", + "After hill transform: 0.9531672654245926\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,426.96\n", + "Adstocked value: 645,427.30\n", + "Saturated value: 0.6933\n", + "Final response: 99073.1254\n", + "Raw spend: 645426.9620624701\n", + "After adstock: 645427.2953958035\n", + "After hill transform: 0.6932670930785396\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,182.11\n", + "Adstocked value: 98,182.29\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3997\n", + "Raw spend: 98182.11168839192\n", + "After adstock: 98182.28815898015\n", + "After hill transform: 0.9984278988462111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225275576\n", + "After adstock: 455904.4447497798\n", + "After hill transform: 0.9531672654245883\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,426.96\n", + "Adstocked value: 645,427.30\n", + "Saturated value: 0.6933\n", + "Final response: 99073.1254\n", + "Raw spend: 645426.962062485\n", + "After adstock: 645427.2953958184\n", + "After hill transform: 0.6932670930785425\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,182.11\n", + "Adstocked value: 98,182.29\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3997\n", + "Raw spend: 98182.11168839192\n", + "After adstock: 98182.28815898015\n", + "After hill transform: 0.9984278988462111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225275576\n", + "After adstock: 455904.4447497798\n", + "After hill transform: 0.9531672654245883\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,426.96\n", + "Adstocked value: 645,427.30\n", + "Saturated value: 0.6933\n", + "Final response: 99073.1254\n", + "Raw spend: 645426.9620624701\n", + "After adstock: 645427.2953958035\n", + "After hill transform: 0.6932670930785396\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,182.11\n", + "Adstocked value: 98,182.29\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3997\n", + "Raw spend: 98182.11168839192\n", + "After adstock: 98182.28815898015\n", + "After hill transform: 0.9984278988462111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225275576\n", + "After adstock: 455904.4447497798\n", + "After hill transform: 0.9531672654245883\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,426.96\n", + "Adstocked value: 645,427.30\n", + "Saturated value: 0.6933\n", + "Final response: 99073.1254\n", + "Raw spend: 645426.9620624701\n", + "After adstock: 645427.2953958035\n", + "After hill transform: 0.6932670930785396\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,182.11\n", + "Adstocked value: 98,182.29\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3997\n", + "Raw spend: 98182.11168840682\n", + "After adstock: 98182.28815899506\n", + "After hill transform: 0.9984278988462117\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 637,956.51\n", + "Adstocked value: 637,956.84\n", + "Saturated value: 0.6918\n", + "Final response: 98865.3643\n", + "Raw spend: 637956.5054527229\n", + "After adstock: 637956.8387860563\n", + "After hill transform: 0.6918132783268701\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522816517\n", + "After adstock: 107986.0985614985\n", + "After hill transform: 0.9837883468768958\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 95,459.40\n", + "Adstocked value: 95,459.57\n", + "Saturated value: 0.9983\n", + "Final response: 27934.8347\n", + "Raw spend: 95459.39722785336\n", + "After adstock: 95459.5736984416\n", + "After hill transform: 0.9983004952015295\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 637,956.51\n", + "Adstocked value: 637,956.84\n", + "Saturated value: 0.6918\n", + "Final response: 98865.3643\n", + "Raw spend: 637956.5054527229\n", + "After adstock: 637956.8387860563\n", + "After hill transform: 0.6918132783268701\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522816517\n", + "After adstock: 107986.0985614985\n", + "After hill transform: 0.9837883468768958\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 95,459.40\n", + "Adstocked value: 95,459.57\n", + "Saturated value: 0.9983\n", + "Final response: 27934.8347\n", + "Raw spend: 95459.39722785336\n", + "After adstock: 95459.5736984416\n", + "After hill transform: 0.9983004952015295\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225278655\n", + "After adstock: 455904.44475008774\n", + "After hill transform: 0.9531672654246787\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 641,874.44\n", + "Adstocked value: 641,874.77\n", + "Saturated value: 0.6926\n", + "Final response: 98974.6958\n", + "Raw spend: 641874.4391882953\n", + "After adstock: 641874.7725216286\n", + "After hill transform: 0.6925783284597999\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522818612\n", + "After adstock: 107986.09856151945\n", + "After hill transform: 0.9837883468769039\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 96,887.34\n", + "Adstocked value: 96,887.52\n", + "Saturated value: 0.9984\n", + "Final response: 27936.7514\n", + "Raw spend: 96887.3440582193\n", + "After adstock: 96887.52052880754\n", + "After hill transform: 0.9983689935415897\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225278655\n", + "After adstock: 455904.44475008774\n", + "After hill transform: 0.9531672654246787\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 641,874.44\n", + "Adstocked value: 641,874.77\n", + "Saturated value: 0.6926\n", + "Final response: 98974.6958\n", + "Raw spend: 641874.4391882953\n", + "After adstock: 641874.7725216286\n", + "After hill transform: 0.6925783284597999\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522818612\n", + "After adstock: 107986.09856151945\n", + "After hill transform: 0.9837883468769039\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 96,887.34\n", + "Adstocked value: 96,887.52\n", + "Saturated value: 0.9984\n", + "Final response: 27936.7514\n", + "Raw spend: 96887.3440582193\n", + "After adstock: 96887.52052880754\n", + "After hill transform: 0.9983689935415897\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252770467\n", + "After adstock: 455904.4447499269\n", + "After hill transform: 0.9531672654246315\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 643,730.09\n", + "Adstocked value: 643,730.42\n", + "Saturated value: 0.6929\n", + "Final response: 99026.1934\n", + "Raw spend: 643730.0909172908\n", + "After adstock: 643730.4242506241\n", + "After hill transform: 0.6929386844988744\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819605\n", + "After adstock: 107986.09856152938\n", + "After hill transform: 0.9837883468769077\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 97,563.66\n", + "Adstocked value: 97,563.84\n", + "Saturated value: 0.9984\n", + "Final response: 27937.6227\n", + "Raw spend: 97563.66279751388\n", + "After adstock: 97563.83926810212\n", + "After hill transform: 0.9984001298206656\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252770467\n", + "After adstock: 455904.4447499269\n", + "After hill transform: 0.9531672654246315\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 643,730.09\n", + "Adstocked value: 643,730.42\n", + "Saturated value: 0.6929\n", + "Final response: 99026.1934\n", + "Raw spend: 643730.0909172908\n", + "After adstock: 643730.4242506241\n", + "After hill transform: 0.6929386844988744\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819605\n", + "After adstock: 107986.09856152938\n", + "After hill transform: 0.9837883468769077\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 97,563.66\n", + "Adstocked value: 97,563.84\n", + "Saturated value: 0.9984\n", + "Final response: 27937.6227\n", + "Raw spend: 97563.66279751388\n", + "After adstock: 97563.83926810212\n", + "After hill transform: 0.9984001298206656\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225276285\n", + "After adstock: 455904.4447498507\n", + "After hill transform: 0.9531672654246091\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 644,609.17\n", + "Adstocked value: 644,609.51\n", + "Saturated value: 0.6931\n", + "Final response: 99050.5259\n", + "Raw spend: 644609.1733888747\n", + "After adstock: 644609.5067222081\n", + "After hill transform: 0.6931089524880172\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820075\n", + "After adstock: 107986.09856153408\n", + "After hill transform: 0.9837883468769095\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 97,884.06\n", + "Adstocked value: 97,884.23\n", + "Saturated value: 0.9984\n", + "Final response: 27938.0276\n", + "Raw spend: 97884.05694239984\n", + "After adstock: 97884.23341298808\n", + "After hill transform: 0.9984145983562084\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225276285\n", + "After adstock: 455904.4447498507\n", + "After hill transform: 0.9531672654246091\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 644,609.17\n", + "Adstocked value: 644,609.51\n", + "Saturated value: 0.6931\n", + "Final response: 99050.5259\n", + "Raw spend: 644609.1733888747\n", + "After adstock: 644609.5067222081\n", + "After hill transform: 0.6931089524880172\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820075\n", + "After adstock: 107986.09856153408\n", + "After hill transform: 0.9837883468769095\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 97,884.06\n", + "Adstocked value: 97,884.23\n", + "Saturated value: 0.9984\n", + "Final response: 27938.0276\n", + "Raw spend: 97884.05694239984\n", + "After adstock: 97884.23341298808\n", + "After hill transform: 0.9984145983562084\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225275924\n", + "After adstock: 455904.44474981463\n", + "After hill transform: 0.9531672654245985\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,025.49\n", + "Adstocked value: 645,025.82\n", + "Saturated value: 0.6932\n", + "Final response: 99062.0352\n", + "Raw spend: 645025.4890202346\n", + "After adstock: 645025.8223535679\n", + "After hill transform: 0.6931894886136811\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820296\n", + "After adstock: 107986.09856153629\n", + "After hill transform: 0.9837883468769104\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,035.79\n", + "Adstocked value: 98,035.97\n", + "Saturated value: 0.9984\n", + "Final response: 27938.2176\n", + "Raw spend: 98035.78911204697\n", + "After adstock: 98035.96558263521\n", + "After hill transform: 0.9984213883330249\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225275924\n", + "After adstock: 455904.44474981463\n", + "After hill transform: 0.9531672654245985\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,025.49\n", + "Adstocked value: 645,025.82\n", + "Saturated value: 0.6932\n", + "Final response: 99062.0352\n", + "Raw spend: 645025.4890202346\n", + "After adstock: 645025.8223535679\n", + "After hill transform: 0.6931894886136811\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820296\n", + "After adstock: 107986.09856153629\n", + "After hill transform: 0.9837883468769104\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,035.79\n", + "Adstocked value: 98,035.97\n", + "Saturated value: 0.9984\n", + "Final response: 27938.2176\n", + "Raw spend: 98035.78911204697\n", + "After adstock: 98035.96558263521\n", + "After hill transform: 0.9984213883330249\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252757533\n", + "After adstock: 455904.4447497976\n", + "After hill transform: 0.9531672654245935\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,222.24\n", + "Adstocked value: 645,222.58\n", + "Saturated value: 0.6932\n", + "Final response: 99067.4714\n", + "Raw spend: 645222.2440808705\n", + "After adstock: 645222.5774142039\n", + "After hill transform: 0.6932275286335423\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820402\n", + "After adstock: 107986.09856153735\n", + "After hill transform: 0.9837883468769109\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,107.50\n", + "Adstocked value: 98,107.68\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3070\n", + "Raw spend: 98107.49930016034\n", + "After adstock: 98107.67577074858\n", + "After hill transform: 0.9984245835940281\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252757533\n", + "After adstock: 455904.4447497976\n", + "After hill transform: 0.9531672654245935\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,222.24\n", + "Adstocked value: 645,222.58\n", + "Saturated value: 0.6932\n", + "Final response: 99067.4714\n", + "Raw spend: 645222.2440808705\n", + "After adstock: 645222.5774142039\n", + "After hill transform: 0.6932275286335423\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820402\n", + "After adstock: 107986.09856153735\n", + "After hill transform: 0.9837883468769109\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,107.50\n", + "Adstocked value: 98,107.68\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3070\n", + "Raw spend: 98107.49930016034\n", + "After adstock: 98107.67577074858\n", + "After hill transform: 0.9984245835940281\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252756736\n", + "After adstock: 455904.4447497896\n", + "After hill transform: 0.9531672654245912\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,314.35\n", + "Adstocked value: 645,314.69\n", + "Saturated value: 0.6932\n", + "Final response: 99070.0156\n", + "Raw spend: 645314.3520705495\n", + "After adstock: 645314.6854038829\n", + "After hill transform: 0.6932453316203534\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820452\n", + "After adstock: 107986.09856153784\n", + "After hill transform: 0.9837883468769111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,141.07\n", + "Adstocked value: 98,141.25\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3487\n", + "Raw spend: 98141.06937071036\n", + "After adstock: 98141.2458412986\n", + "After hill transform: 0.998426076387762\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252756736\n", + "After adstock: 455904.4447497896\n", + "After hill transform: 0.9531672654245912\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,314.35\n", + "Adstocked value: 645,314.69\n", + "Saturated value: 0.6932\n", + "Final response: 99070.0156\n", + "Raw spend: 645314.3520705495\n", + "After adstock: 645314.6854038829\n", + "After hill transform: 0.6932453316203534\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820452\n", + "After adstock: 107986.09856153784\n", + "After hill transform: 0.9837883468769111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,141.07\n", + "Adstocked value: 98,141.25\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3487\n", + "Raw spend: 98141.06937071036\n", + "After adstock: 98141.2458412986\n", + "After hill transform: 0.998426076387762\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252758226\n", + "After adstock: 455904.4447498045\n", + "After hill transform: 0.9531672654245955\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,314.35\n", + "Adstocked value: 645,314.69\n", + "Saturated value: 0.6932\n", + "Final response: 99070.0156\n", + "Raw spend: 645314.3520705495\n", + "After adstock: 645314.6854038829\n", + "After hill transform: 0.6932453316203534\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820452\n", + "After adstock: 107986.09856153784\n", + "After hill transform: 0.9837883468769111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,141.07\n", + "Adstocked value: 98,141.25\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3487\n", + "Raw spend: 98141.06937071036\n", + "After adstock: 98141.2458412986\n", + "After hill transform: 0.998426076387762\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252756736\n", + "After adstock: 455904.4447497896\n", + "After hill transform: 0.9531672654245912\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,314.35\n", + "Adstocked value: 645,314.69\n", + "Saturated value: 0.6932\n", + "Final response: 99070.0156\n", + "Raw spend: 645314.3520705644\n", + "After adstock: 645314.6854038978\n", + "After hill transform: 0.6932453316203563\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820452\n", + "After adstock: 107986.09856153784\n", + "After hill transform: 0.9837883468769111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,141.07\n", + "Adstocked value: 98,141.25\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3487\n", + "Raw spend: 98141.06937071036\n", + "After adstock: 98141.2458412986\n", + "After hill transform: 0.998426076387762\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252756736\n", + "After adstock: 455904.4447497896\n", + "After hill transform: 0.9531672654245912\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,314.35\n", + "Adstocked value: 645,314.69\n", + "Saturated value: 0.6932\n", + "Final response: 99070.0156\n", + "Raw spend: 645314.3520705495\n", + "After adstock: 645314.6854038829\n", + "After hill transform: 0.6932453316203534\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522818962\n", + "After adstock: 107986.09856152294\n", + "After hill transform: 0.9837883468769052\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,141.07\n", + "Adstocked value: 98,141.25\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3487\n", + "Raw spend: 98141.06937071036\n", + "After adstock: 98141.2458412986\n", + "After hill transform: 0.998426076387762\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252756736\n", + "After adstock: 455904.4447497896\n", + "After hill transform: 0.9531672654245912\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,314.35\n", + "Adstocked value: 645,314.69\n", + "Saturated value: 0.6932\n", + "Final response: 99070.0156\n", + "Raw spend: 645314.3520705495\n", + "After adstock: 645314.6854038829\n", + "After hill transform: 0.6932453316203534\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820452\n", + "After adstock: 107986.09856153784\n", + "After hill transform: 0.9837883468769111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,141.07\n", + "Adstocked value: 98,141.25\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3487\n", + "Raw spend: 98141.06937072526\n", + "After adstock: 98141.2458413135\n", + "After hill transform: 0.9984260763877627\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252756736\n", + "After adstock: 455904.4447497896\n", + "After hill transform: 0.9531672654245912\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,314.35\n", + "Adstocked value: 645,314.69\n", + "Saturated value: 0.6932\n", + "Final response: 99070.0156\n", + "Raw spend: 645314.3520705495\n", + "After adstock: 645314.6854038829\n", + "After hill transform: 0.6932453316203534\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820452\n", + "After adstock: 107986.09856153784\n", + "After hill transform: 0.9837883468769111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,141.07\n", + "Adstocked value: 98,141.25\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3487\n", + "Raw spend: 98141.06937071036\n", + "After adstock: 98141.2458412986\n", + "After hill transform: 0.998426076387762\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252758226\n", + "After adstock: 455904.4447498045\n", + "After hill transform: 0.9531672654245955\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,314.35\n", + "Adstocked value: 645,314.69\n", + "Saturated value: 0.6932\n", + "Final response: 99070.0156\n", + "Raw spend: 645314.3520705495\n", + "After adstock: 645314.6854038829\n", + "After hill transform: 0.6932453316203534\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820452\n", + "After adstock: 107986.09856153784\n", + "After hill transform: 0.9837883468769111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,141.07\n", + "Adstocked value: 98,141.25\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3487\n", + "Raw spend: 98141.06937071036\n", + "After adstock: 98141.2458412986\n", + "After hill transform: 0.998426076387762\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252756736\n", + "After adstock: 455904.4447497896\n", + "After hill transform: 0.9531672654245912\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,314.35\n", + "Adstocked value: 645,314.69\n", + "Saturated value: 0.6932\n", + "Final response: 99070.0156\n", + "Raw spend: 645314.3520705644\n", + "After adstock: 645314.6854038978\n", + "After hill transform: 0.6932453316203563\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820452\n", + "After adstock: 107986.09856153784\n", + "After hill transform: 0.9837883468769111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,141.07\n", + "Adstocked value: 98,141.25\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3487\n", + "Raw spend: 98141.06937071036\n", + "After adstock: 98141.2458412986\n", + "After hill transform: 0.998426076387762\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252756736\n", + "After adstock: 455904.4447497896\n", + "After hill transform: 0.9531672654245912\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,314.35\n", + "Adstocked value: 645,314.69\n", + "Saturated value: 0.6932\n", + "Final response: 99070.0156\n", + "Raw spend: 645314.3520705495\n", + "After adstock: 645314.6854038829\n", + "After hill transform: 0.6932453316203534\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522818962\n", + "After adstock: 107986.09856152294\n", + "After hill transform: 0.9837883468769052\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,141.07\n", + "Adstocked value: 98,141.25\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3487\n", + "Raw spend: 98141.06937071036\n", + "After adstock: 98141.2458412986\n", + "After hill transform: 0.998426076387762\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252756736\n", + "After adstock: 455904.4447497896\n", + "After hill transform: 0.9531672654245912\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,314.35\n", + "Adstocked value: 645,314.69\n", + "Saturated value: 0.6932\n", + "Final response: 99070.0156\n", + "Raw spend: 645314.3520705495\n", + "After adstock: 645314.6854038829\n", + "After hill transform: 0.6932453316203534\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820452\n", + "After adstock: 107986.09856153784\n", + "After hill transform: 0.9837883468769111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,141.07\n", + "Adstocked value: 98,141.25\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3487\n", + "Raw spend: 98141.06937072526\n", + "After adstock: 98141.2458413135\n", + "After hill transform: 0.9984260763877627\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,320.87\n", + "Adstocked value: 645,321.21\n", + "Saturated value: 0.6932\n", + "Final response: 99070.1956\n", + "Raw spend: 645320.8719349564\n", + "After adstock: 645321.2052682898\n", + "After hill transform: 0.6932465916867135\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522816873\n", + "After adstock: 107986.09856150206\n", + "After hill transform: 0.9837883468768971\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,143.42\n", + "Adstocked value: 98,143.59\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3517\n", + "Raw spend: 98143.41742212459\n", + "After adstock: 98143.59389271283\n", + "After hill transform: 0.9984261807289428\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,320.87\n", + "Adstocked value: 645,321.21\n", + "Saturated value: 0.6932\n", + "Final response: 99070.1956\n", + "Raw spend: 645320.8719349564\n", + "After adstock: 645321.2052682898\n", + "After hill transform: 0.6932465916867135\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522816873\n", + "After adstock: 107986.09856150206\n", + "After hill transform: 0.9837883468768971\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,143.42\n", + "Adstocked value: 98,143.59\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3517\n", + "Raw spend: 98143.41742212459\n", + "After adstock: 98143.59389271283\n", + "After hill transform: 0.9984261807289428\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,320.87\n", + "Adstocked value: 645,321.21\n", + "Saturated value: 0.6932\n", + "Final response: 99070.1956\n", + "Raw spend: 645320.8719349564\n", + "After adstock: 645321.2052682898\n", + "After hill transform: 0.6932465916867135\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522816873\n", + "After adstock: 107986.09856150206\n", + "After hill transform: 0.9837883468768971\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,143.42\n", + "Adstocked value: 98,143.59\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3517\n", + "Raw spend: 98143.41742212459\n", + "After adstock: 98143.59389271283\n", + "After hill transform: 0.9984261807289428\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,320.87\n", + "Adstocked value: 645,321.21\n", + "Saturated value: 0.6932\n", + "Final response: 99070.1956\n", + "Raw spend: 645320.8719349713\n", + "After adstock: 645321.2052683047\n", + "After hill transform: 0.6932465916867163\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522816873\n", + "After adstock: 107986.09856150206\n", + "After hill transform: 0.9837883468768971\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,143.42\n", + "Adstocked value: 98,143.59\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3517\n", + "Raw spend: 98143.41742212459\n", + "After adstock: 98143.59389271283\n", + "After hill transform: 0.9984261807289428\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,320.87\n", + "Adstocked value: 645,321.21\n", + "Saturated value: 0.6932\n", + "Final response: 99070.1956\n", + "Raw spend: 645320.8719349564\n", + "After adstock: 645321.2052682898\n", + "After hill transform: 0.6932465916867135\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522818363\n", + "After adstock: 107986.09856151696\n", + "After hill transform: 0.983788346876903\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,143.42\n", + "Adstocked value: 98,143.59\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3517\n", + "Raw spend: 98143.41742212459\n", + "After adstock: 98143.59389271283\n", + "After hill transform: 0.9984261807289428\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,320.87\n", + "Adstocked value: 645,321.21\n", + "Saturated value: 0.6932\n", + "Final response: 99070.1956\n", + "Raw spend: 645320.8719349564\n", + "After adstock: 645321.2052682898\n", + "After hill transform: 0.6932465916867135\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522816873\n", + "After adstock: 107986.09856150206\n", + "After hill transform: 0.9837883468768971\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,143.42\n", + "Adstocked value: 98,143.59\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3517\n", + "Raw spend: 98143.4174221395\n", + "After adstock: 98143.59389272773\n", + "After hill transform: 0.9984261807289435\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,320.87\n", + "Adstocked value: 645,321.21\n", + "Saturated value: 0.6932\n", + "Final response: 99070.1956\n", + "Raw spend: 645320.8719349564\n", + "After adstock: 645321.2052682898\n", + "After hill transform: 0.6932465916867135\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522816873\n", + "After adstock: 107986.09856150206\n", + "After hill transform: 0.9837883468768971\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,143.42\n", + "Adstocked value: 98,143.59\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3517\n", + "Raw spend: 98143.41742212459\n", + "After adstock: 98143.59389271283\n", + "After hill transform: 0.9984261807289428\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,320.87\n", + "Adstocked value: 645,321.21\n", + "Saturated value: 0.6932\n", + "Final response: 99070.1956\n", + "Raw spend: 645320.8719349564\n", + "After adstock: 645321.2052682898\n", + "After hill transform: 0.6932465916867135\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522816873\n", + "After adstock: 107986.09856150206\n", + "After hill transform: 0.9837883468768971\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,143.42\n", + "Adstocked value: 98,143.59\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3517\n", + "Raw spend: 98143.41742212459\n", + "After adstock: 98143.59389271283\n", + "After hill transform: 0.9984261807289428\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,320.87\n", + "Adstocked value: 645,321.21\n", + "Saturated value: 0.6932\n", + "Final response: 99070.1956\n", + "Raw spend: 645320.8719349713\n", + "After adstock: 645321.2052683047\n", + "After hill transform: 0.6932465916867163\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522816873\n", + "After adstock: 107986.09856150206\n", + "After hill transform: 0.9837883468768971\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,143.42\n", + "Adstocked value: 98,143.59\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3517\n", + "Raw spend: 98143.41742212459\n", + "After adstock: 98143.59389271283\n", + "After hill transform: 0.9984261807289428\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,320.87\n", + "Adstocked value: 645,321.21\n", + "Saturated value: 0.6932\n", + "Final response: 99070.1956\n", + "Raw spend: 645320.8719349564\n", + "After adstock: 645321.2052682898\n", + "After hill transform: 0.6932465916867135\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522818363\n", + "After adstock: 107986.09856151696\n", + "After hill transform: 0.983788346876903\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,143.42\n", + "Adstocked value: 98,143.59\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3517\n", + "Raw spend: 98143.41742212459\n", + "After adstock: 98143.59389271283\n", + "After hill transform: 0.9984261807289428\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,320.87\n", + "Adstocked value: 645,321.21\n", + "Saturated value: 0.6932\n", + "Final response: 99070.1956\n", + "Raw spend: 645320.8719349564\n", + "After adstock: 645321.2052682898\n", + "After hill transform: 0.6932465916867135\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522816873\n", + "After adstock: 107986.09856150206\n", + "After hill transform: 0.9837883468768971\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,143.42\n", + "Adstocked value: 98,143.59\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3517\n", + "Raw spend: 98143.4174221395\n", + "After adstock: 98143.59389272773\n", + "After hill transform: 0.9984261807289435\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,430.39\n", + "Adstocked value: 645,430.72\n", + "Saturated value: 0.6933\n", + "Final response: 99073.2201\n", + "Raw spend: 645430.3909357513\n", + "After adstock: 645430.7242690846\n", + "After hill transform: 0.6932677556223603\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,917.18\n", + "Adstocked value: 107,917.51\n", + "Saturated value: 0.9838\n", + "Final response: 66084.7154\n", + "Raw spend: 107917.17800955579\n", + "After adstock: 107917.51134288912\n", + "After hill transform: 0.9837616493103104\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,206.62\n", + "Adstocked value: 98,206.80\n", + "Saturated value: 0.9984\n", + "Final response: 27938.4302\n", + "Raw spend: 98206.61880333953\n", + "After adstock: 98206.79527392777\n", + "After hill transform: 0.9984289857017474\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,430.39\n", + "Adstocked value: 645,430.72\n", + "Saturated value: 0.6933\n", + "Final response: 99073.2201\n", + "Raw spend: 645430.3909357513\n", + "After adstock: 645430.7242690846\n", + "After hill transform: 0.6932677556223603\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,917.18\n", + "Adstocked value: 107,917.51\n", + "Saturated value: 0.9838\n", + "Final response: 66084.7154\n", + "Raw spend: 107917.17800955579\n", + "After adstock: 107917.51134288912\n", + "After hill transform: 0.9837616493103104\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,206.62\n", + "Adstocked value: 98,206.80\n", + "Saturated value: 0.9984\n", + "Final response: 27938.4302\n", + "Raw spend: 98206.61880333953\n", + "After adstock: 98206.79527392777\n", + "After hill transform: 0.9984289857017474\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,430.39\n", + "Adstocked value: 645,430.72\n", + "Saturated value: 0.6933\n", + "Final response: 99073.2201\n", + "Raw spend: 645430.3909357513\n", + "After adstock: 645430.7242690846\n", + "After hill transform: 0.6932677556223603\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,917.18\n", + "Adstocked value: 107,917.51\n", + "Saturated value: 0.9838\n", + "Final response: 66084.7154\n", + "Raw spend: 107917.17800955579\n", + "After adstock: 107917.51134288912\n", + "After hill transform: 0.9837616493103104\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,206.62\n", + "Adstocked value: 98,206.80\n", + "Saturated value: 0.9984\n", + "Final response: 27938.4302\n", + "Raw spend: 98206.61880333953\n", + "After adstock: 98206.79527392777\n", + "After hill transform: 0.9984289857017474\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,430.39\n", + "Adstocked value: 645,430.72\n", + "Saturated value: 0.6933\n", + "Final response: 99073.2201\n", + "Raw spend: 645430.3909357662\n", + "After adstock: 645430.7242690995\n", + "After hill transform: 0.6932677556223631\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,917.18\n", + "Adstocked value: 107,917.51\n", + "Saturated value: 0.9838\n", + "Final response: 66084.7154\n", + "Raw spend: 107917.17800955579\n", + "After adstock: 107917.51134288912\n", + "After hill transform: 0.9837616493103104\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,206.62\n", + "Adstocked value: 98,206.80\n", + "Saturated value: 0.9984\n", + "Final response: 27938.4302\n", + "Raw spend: 98206.61880333953\n", + "After adstock: 98206.79527392777\n", + "After hill transform: 0.9984289857017474\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,430.39\n", + "Adstocked value: 645,430.72\n", + "Saturated value: 0.6933\n", + "Final response: 99073.2201\n", + "Raw spend: 645430.3909357513\n", + "After adstock: 645430.7242690846\n", + "After hill transform: 0.6932677556223603\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,917.18\n", + "Adstocked value: 107,917.51\n", + "Saturated value: 0.9838\n", + "Final response: 66084.7154\n", + "Raw spend: 107917.17800957069\n", + "After adstock: 107917.51134290402\n", + "After hill transform: 0.9837616493103163\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,206.62\n", + "Adstocked value: 98,206.80\n", + "Saturated value: 0.9984\n", + "Final response: 27938.4302\n", + "Raw spend: 98206.61880333953\n", + "After adstock: 98206.79527392777\n", + "After hill transform: 0.9984289857017474\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,430.39\n", + "Adstocked value: 645,430.72\n", + "Saturated value: 0.6933\n", + "Final response: 99073.2201\n", + "Raw spend: 645430.3909357513\n", + "After adstock: 645430.7242690846\n", + "After hill transform: 0.6932677556223603\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,917.18\n", + "Adstocked value: 107,917.51\n", + "Saturated value: 0.9838\n", + "Final response: 66084.7154\n", + "Raw spend: 107917.17800955579\n", + "After adstock: 107917.51134288912\n", + "After hill transform: 0.9837616493103104\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,206.62\n", + "Adstocked value: 98,206.80\n", + "Saturated value: 0.9984\n", + "Final response: 27938.4302\n", + "Raw spend: 98206.61880335443\n", + "After adstock: 98206.79527394267\n", + "After hill transform: 0.9984289857017481\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,430.39\n", + "Adstocked value: 645,430.72\n", + "Saturated value: 0.6933\n", + "Final response: 99073.2201\n", + "Raw spend: 645430.3909357513\n", + "After adstock: 645430.7242690846\n", + "After hill transform: 0.6932677556223603\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,917.18\n", + "Adstocked value: 107,917.51\n", + "Saturated value: 0.9838\n", + "Final response: 66084.7154\n", + "Raw spend: 107917.17800955579\n", + "After adstock: 107917.51134288912\n", + "After hill transform: 0.9837616493103104\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,206.62\n", + "Adstocked value: 98,206.80\n", + "Saturated value: 0.9984\n", + "Final response: 27938.4302\n", + "Raw spend: 98206.61880333953\n", + "After adstock: 98206.79527392777\n", + "After hill transform: 0.9984289857017474\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,430.39\n", + "Adstocked value: 645,430.72\n", + "Saturated value: 0.6933\n", + "Final response: 99073.2201\n", + "Raw spend: 645430.3909357513\n", + "After adstock: 645430.7242690846\n", + "After hill transform: 0.6932677556223603\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,917.18\n", + "Adstocked value: 107,917.51\n", + "Saturated value: 0.9838\n", + "Final response: 66084.7154\n", + "Raw spend: 107917.17800955579\n", + "After adstock: 107917.51134288912\n", + "After hill transform: 0.9837616493103104\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,206.62\n", + "Adstocked value: 98,206.80\n", + "Saturated value: 0.9984\n", + "Final response: 27938.4302\n", + "Raw spend: 98206.61880333953\n", + "After adstock: 98206.79527392777\n", + "After hill transform: 0.9984289857017474\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,430.39\n", + "Adstocked value: 645,430.72\n", + "Saturated value: 0.6933\n", + "Final response: 99073.2201\n", + "Raw spend: 645430.3909357662\n", + "After adstock: 645430.7242690995\n", + "After hill transform: 0.6932677556223631\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,917.18\n", + "Adstocked value: 107,917.51\n", + "Saturated value: 0.9838\n", + "Final response: 66084.7154\n", + "Raw spend: 107917.17800955579\n", + "After adstock: 107917.51134288912\n", + "After hill transform: 0.9837616493103104\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,206.62\n", + "Adstocked value: 98,206.80\n", + "Saturated value: 0.9984\n", + "Final response: 27938.4302\n", + "Raw spend: 98206.61880333953\n", + "After adstock: 98206.79527392777\n", + "After hill transform: 0.9984289857017474\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,430.39\n", + "Adstocked value: 645,430.72\n", + "Saturated value: 0.6933\n", + "Final response: 99073.2201\n", + "Raw spend: 645430.3909357513\n", + "After adstock: 645430.7242690846\n", + "After hill transform: 0.6932677556223603\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,917.18\n", + "Adstocked value: 107,917.51\n", + "Saturated value: 0.9838\n", + "Final response: 66084.7154\n", + "Raw spend: 107917.17800957069\n", + "After adstock: 107917.51134290402\n", + "After hill transform: 0.9837616493103163\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,206.62\n", + "Adstocked value: 98,206.80\n", + "Saturated value: 0.9984\n", + "Final response: 27938.4302\n", + "Raw spend: 98206.61880333953\n", + "After adstock: 98206.79527392777\n", + "After hill transform: 0.9984289857017474\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,430.39\n", + "Adstocked value: 645,430.72\n", + "Saturated value: 0.6933\n", + "Final response: 99073.2201\n", + "Raw spend: 645430.3909357513\n", + "After adstock: 645430.7242690846\n", + "After hill transform: 0.6932677556223603\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,917.18\n", + "Adstocked value: 107,917.51\n", + "Saturated value: 0.9838\n", + "Final response: 66084.7154\n", + "Raw spend: 107917.17800955579\n", + "After adstock: 107917.51134288912\n", + "After hill transform: 0.9837616493103104\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,206.62\n", + "Adstocked value: 98,206.80\n", + "Saturated value: 0.9984\n", + "Final response: 27938.4302\n", + "Raw spend: 98206.61880335443\n", + "After adstock: 98206.79527394267\n", + "After hill transform: 0.9984289857017481\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222528112\n", + "After adstock: 455904.44475033425\n", + "After hill transform: 0.9531672654247509\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,428.48\n", + "Adstocked value: 645,428.81\n", + "Saturated value: 0.6933\n", + "Final response: 99073.1672\n", + "Raw spend: 645428.4760708541\n", + "After adstock: 645428.8094041875\n", + "After hill transform: 0.6932673856232452\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,923.42\n", + "Adstocked value: 107,923.75\n", + "Saturated value: 0.9838\n", + "Final response: 66084.8786\n", + "Raw spend: 107923.4153007506\n", + "After adstock: 107923.74863408392\n", + "After hill transform: 0.9837640796631352\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,203.75\n", + "Adstocked value: 98,203.93\n", + "Saturated value: 0.9984\n", + "Final response: 27938.4266\n", + "Raw spend: 98203.74978334933\n", + "After adstock: 98203.92625393756\n", + "After hill transform: 0.9984288585176059\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222528112\n", + "After adstock: 455904.44475033425\n", + "After hill transform: 0.9531672654247509\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,428.48\n", + "Adstocked value: 645,428.81\n", + "Saturated value: 0.6933\n", + "Final response: 99073.1672\n", + "Raw spend: 645428.4760708541\n", + "After adstock: 645428.8094041875\n", + "After hill transform: 0.6932673856232452\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,923.42\n", + "Adstocked value: 107,923.75\n", + "Saturated value: 0.9838\n", + "Final response: 66084.8786\n", + "Raw spend: 107923.4153007506\n", + "After adstock: 107923.74863408392\n", + "After hill transform: 0.9837640796631352\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,203.75\n", + "Adstocked value: 98,203.93\n", + "Saturated value: 0.9984\n", + "Final response: 27938.4266\n", + "Raw spend: 98203.74978334933\n", + "After adstock: 98203.92625393756\n", + "After hill transform: 0.9984288585176059\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281269\n", + "After adstock: 455904.44475034915\n", + "After hill transform: 0.9531672654247554\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,428.48\n", + "Adstocked value: 645,428.81\n", + "Saturated value: 0.6933\n", + "Final response: 99073.1672\n", + "Raw spend: 645428.4760708541\n", + "After adstock: 645428.8094041875\n", + "After hill transform: 0.6932673856232452\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,923.42\n", + "Adstocked value: 107,923.75\n", + "Saturated value: 0.9838\n", + "Final response: 66084.8786\n", + "Raw spend: 107923.4153007506\n", + "After adstock: 107923.74863408392\n", + "After hill transform: 0.9837640796631352\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,203.75\n", + "Adstocked value: 98,203.93\n", + "Saturated value: 0.9984\n", + "Final response: 27938.4266\n", + "Raw spend: 98203.74978334933\n", + "After adstock: 98203.92625393756\n", + "After hill transform: 0.9984288585176059\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222528112\n", + "After adstock: 455904.44475033425\n", + "After hill transform: 0.9531672654247509\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,428.48\n", + "Adstocked value: 645,428.81\n", + "Saturated value: 0.6933\n", + "Final response: 99073.1672\n", + "Raw spend: 645428.476070869\n", + "After adstock: 645428.8094042024\n", + "After hill transform: 0.6932673856232481\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,923.42\n", + "Adstocked value: 107,923.75\n", + "Saturated value: 0.9838\n", + "Final response: 66084.8786\n", + "Raw spend: 107923.4153007506\n", + "After adstock: 107923.74863408392\n", + "After hill transform: 0.9837640796631352\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,203.75\n", + "Adstocked value: 98,203.93\n", + "Saturated value: 0.9984\n", + "Final response: 27938.4266\n", + "Raw spend: 98203.74978334933\n", + "After adstock: 98203.92625393756\n", + "After hill transform: 0.9984288585176059\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222528112\n", + "After adstock: 455904.44475033425\n", + "After hill transform: 0.9531672654247509\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,428.48\n", + "Adstocked value: 645,428.81\n", + "Saturated value: 0.6933\n", + "Final response: 99073.1672\n", + "Raw spend: 645428.4760708541\n", + "After adstock: 645428.8094041875\n", + "After hill transform: 0.6932673856232452\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,923.42\n", + "Adstocked value: 107,923.75\n", + "Saturated value: 0.9838\n", + "Final response: 66084.8786\n", + "Raw spend: 107923.4153007655\n", + "After adstock: 107923.74863409883\n", + "After hill transform: 0.9837640796631411\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,203.75\n", + "Adstocked value: 98,203.93\n", + "Saturated value: 0.9984\n", + "Final response: 27938.4266\n", + "Raw spend: 98203.74978334933\n", + "After adstock: 98203.92625393756\n", + "After hill transform: 0.9984288585176059\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222528112\n", + "After adstock: 455904.44475033425\n", + "After hill transform: 0.9531672654247509\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,428.48\n", + "Adstocked value: 645,428.81\n", + "Saturated value: 0.6933\n", + "Final response: 99073.1672\n", + "Raw spend: 645428.4760708541\n", + "After adstock: 645428.8094041875\n", + "After hill transform: 0.6932673856232452\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,923.42\n", + "Adstocked value: 107,923.75\n", + "Saturated value: 0.9838\n", + "Final response: 66084.8786\n", + "Raw spend: 107923.4153007506\n", + "After adstock: 107923.74863408392\n", + "After hill transform: 0.9837640796631352\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,203.75\n", + "Adstocked value: 98,203.93\n", + "Saturated value: 0.9984\n", + "Final response: 27938.4266\n", + "Raw spend: 98203.74978336423\n", + "After adstock: 98203.92625395246\n", + "After hill transform: 0.9984288585176065\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222528112\n", + "After adstock: 455904.44475033425\n", + "After hill transform: 0.9531672654247509\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,428.48\n", + "Adstocked value: 645,428.81\n", + "Saturated value: 0.6933\n", + "Final response: 99073.1672\n", + "Raw spend: 645428.4760708541\n", + "After adstock: 645428.8094041875\n", + "After hill transform: 0.6932673856232452\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,923.42\n", + "Adstocked value: 107,923.75\n", + "Saturated value: 0.9838\n", + "Final response: 66084.8786\n", + "Raw spend: 107923.4153007506\n", + "After adstock: 107923.74863408392\n", + "After hill transform: 0.9837640796631352\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,203.75\n", + "Adstocked value: 98,203.93\n", + "Saturated value: 0.9984\n", + "Final response: 27938.4266\n", + "Raw spend: 98203.74978334933\n", + "After adstock: 98203.92625393756\n", + "After hill transform: 0.9984288585176059\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281269\n", + "After adstock: 455904.44475034915\n", + "After hill transform: 0.9531672654247554\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,428.48\n", + "Adstocked value: 645,428.81\n", + "Saturated value: 0.6933\n", + "Final response: 99073.1672\n", + "Raw spend: 645428.4760708541\n", + "After adstock: 645428.8094041875\n", + "After hill transform: 0.6932673856232452\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,923.42\n", + "Adstocked value: 107,923.75\n", + "Saturated value: 0.9838\n", + "Final response: 66084.8786\n", + "Raw spend: 107923.4153007506\n", + "After adstock: 107923.74863408392\n", + "After hill transform: 0.9837640796631352\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,203.75\n", + "Adstocked value: 98,203.93\n", + "Saturated value: 0.9984\n", + "Final response: 27938.4266\n", + "Raw spend: 98203.74978334933\n", + "After adstock: 98203.92625393756\n", + "After hill transform: 0.9984288585176059\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222528112\n", + "After adstock: 455904.44475033425\n", + "After hill transform: 0.9531672654247509\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,428.48\n", + "Adstocked value: 645,428.81\n", + "Saturated value: 0.6933\n", + "Final response: 99073.1672\n", + "Raw spend: 645428.476070869\n", + "After adstock: 645428.8094042024\n", + "After hill transform: 0.6932673856232481\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,923.42\n", + "Adstocked value: 107,923.75\n", + "Saturated value: 0.9838\n", + "Final response: 66084.8786\n", + "Raw spend: 107923.4153007506\n", + "After adstock: 107923.74863408392\n", + "After hill transform: 0.9837640796631352\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,203.75\n", + "Adstocked value: 98,203.93\n", + "Saturated value: 0.9984\n", + "Final response: 27938.4266\n", + "Raw spend: 98203.74978334933\n", + "After adstock: 98203.92625393756\n", + "After hill transform: 0.9984288585176059\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222528112\n", + "After adstock: 455904.44475033425\n", + "After hill transform: 0.9531672654247509\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,428.48\n", + "Adstocked value: 645,428.81\n", + "Saturated value: 0.6933\n", + "Final response: 99073.1672\n", + "Raw spend: 645428.4760708541\n", + "After adstock: 645428.8094041875\n", + "After hill transform: 0.6932673856232452\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,923.42\n", + "Adstocked value: 107,923.75\n", + "Saturated value: 0.9838\n", + "Final response: 66084.8786\n", + "Raw spend: 107923.4153007655\n", + "After adstock: 107923.74863409883\n", + "After hill transform: 0.9837640796631411\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,203.75\n", + "Adstocked value: 98,203.93\n", + "Saturated value: 0.9984\n", + "Final response: 27938.4266\n", + "Raw spend: 98203.74978334933\n", + "After adstock: 98203.92625393756\n", + "After hill transform: 0.9984288585176059\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222528112\n", + "After adstock: 455904.44475033425\n", + "After hill transform: 0.9531672654247509\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,428.48\n", + "Adstocked value: 645,428.81\n", + "Saturated value: 0.6933\n", + "Final response: 99073.1672\n", + "Raw spend: 645428.4760708541\n", + "After adstock: 645428.8094041875\n", + "After hill transform: 0.6932673856232452\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,923.42\n", + "Adstocked value: 107,923.75\n", + "Saturated value: 0.9838\n", + "Final response: 66084.8786\n", + "Raw spend: 107923.4153007506\n", + "After adstock: 107923.74863408392\n", + "After hill transform: 0.9837640796631352\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,203.75\n", + "Adstocked value: 98,203.93\n", + "Saturated value: 0.9984\n", + "Final response: 27938.4266\n", + "Raw spend: 98203.74978336423\n", + "After adstock: 98203.92625395246\n", + "After hill transform: 0.9984288585176065\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,398.38\n", + "Adstocked value: 645,398.71\n", + "Saturated value: 0.6933\n", + "Final response: 99072.3362\n", + "Raw spend: 645398.381079465\n", + "After adstock: 645398.7144127984\n", + "After hill transform: 0.6932615703519294\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,171.17\n", + "Adstocked value: 98,171.35\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3862\n", + "Raw spend: 98171.17265074879\n", + "After adstock: 98171.34912133703\n", + "After hill transform: 0.9984274133855853\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,398.38\n", + "Adstocked value: 645,398.71\n", + "Saturated value: 0.6933\n", + "Final response: 99072.3362\n", + "Raw spend: 645398.381079465\n", + "After adstock: 645398.7144127984\n", + "After hill transform: 0.6932615703519294\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,171.17\n", + "Adstocked value: 98,171.35\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3862\n", + "Raw spend: 98171.17265074879\n", + "After adstock: 98171.34912133703\n", + "After hill transform: 0.9984274133855853\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,398.38\n", + "Adstocked value: 645,398.71\n", + "Saturated value: 0.6933\n", + "Final response: 99072.3362\n", + "Raw spend: 645398.381079465\n", + "After adstock: 645398.7144127984\n", + "After hill transform: 0.6932615703519294\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,171.17\n", + "Adstocked value: 98,171.35\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3862\n", + "Raw spend: 98171.17265074879\n", + "After adstock: 98171.34912133703\n", + "After hill transform: 0.9984274133855853\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,398.38\n", + "Adstocked value: 645,398.71\n", + "Saturated value: 0.6933\n", + "Final response: 99072.3362\n", + "Raw spend: 645398.3810794799\n", + "After adstock: 645398.7144128133\n", + "After hill transform: 0.6932615703519321\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,171.17\n", + "Adstocked value: 98,171.35\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3862\n", + "Raw spend: 98171.17265074879\n", + "After adstock: 98171.34912133703\n", + "After hill transform: 0.9984274133855853\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,398.38\n", + "Adstocked value: 645,398.71\n", + "Saturated value: 0.6933\n", + "Final response: 99072.3362\n", + "Raw spend: 645398.381079465\n", + "After adstock: 645398.7144127984\n", + "After hill transform: 0.6932615703519294\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,171.17\n", + "Adstocked value: 98,171.35\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3862\n", + "Raw spend: 98171.17265074879\n", + "After adstock: 98171.34912133703\n", + "After hill transform: 0.9984274133855853\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,398.38\n", + "Adstocked value: 645,398.71\n", + "Saturated value: 0.6933\n", + "Final response: 99072.3362\n", + "Raw spend: 645398.381079465\n", + "After adstock: 645398.7144127984\n", + "After hill transform: 0.6932615703519294\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,171.17\n", + "Adstocked value: 98,171.35\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3862\n", + "Raw spend: 98171.17265076369\n", + "After adstock: 98171.34912135193\n", + "After hill transform: 0.9984274133855859\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,398.38\n", + "Adstocked value: 645,398.71\n", + "Saturated value: 0.6933\n", + "Final response: 99072.3362\n", + "Raw spend: 645398.381079465\n", + "After adstock: 645398.7144127984\n", + "After hill transform: 0.6932615703519294\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,171.17\n", + "Adstocked value: 98,171.35\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3862\n", + "Raw spend: 98171.17265074879\n", + "After adstock: 98171.34912133703\n", + "After hill transform: 0.9984274133855853\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,398.38\n", + "Adstocked value: 645,398.71\n", + "Saturated value: 0.6933\n", + "Final response: 99072.3362\n", + "Raw spend: 645398.381079465\n", + "After adstock: 645398.7144127984\n", + "After hill transform: 0.6932615703519294\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,171.17\n", + "Adstocked value: 98,171.35\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3862\n", + "Raw spend: 98171.17265074879\n", + "After adstock: 98171.34912133703\n", + "After hill transform: 0.9984274133855853\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,398.38\n", + "Adstocked value: 645,398.71\n", + "Saturated value: 0.6933\n", + "Final response: 99072.3362\n", + "Raw spend: 645398.3810794799\n", + "After adstock: 645398.7144128133\n", + "After hill transform: 0.6932615703519321\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,171.17\n", + "Adstocked value: 98,171.35\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3862\n", + "Raw spend: 98171.17265074879\n", + "After adstock: 98171.34912133703\n", + "After hill transform: 0.9984274133855853\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,398.38\n", + "Adstocked value: 645,398.71\n", + "Saturated value: 0.6933\n", + "Final response: 99072.3362\n", + "Raw spend: 645398.381079465\n", + "After adstock: 645398.7144127984\n", + "After hill transform: 0.6932615703519294\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,171.17\n", + "Adstocked value: 98,171.35\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3862\n", + "Raw spend: 98171.17265074879\n", + "After adstock: 98171.34912133703\n", + "After hill transform: 0.9984274133855853\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,398.38\n", + "Adstocked value: 645,398.71\n", + "Saturated value: 0.6933\n", + "Final response: 99072.3362\n", + "Raw spend: 645398.381079465\n", + "After adstock: 645398.7144127984\n", + "After hill transform: 0.6932615703519294\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,171.17\n", + "Adstocked value: 98,171.35\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3862\n", + "Raw spend: 98171.17265076369\n", + "After adstock: 98171.34912135193\n", + "After hill transform: 0.9984274133855859\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,399.61\n", + "Adstocked value: 645,399.95\n", + "Saturated value: 0.6933\n", + "Final response: 99072.3702\n", + "Raw spend: 645399.6123216996\n", + "After adstock: 645399.945655033\n", + "After hill transform: 0.6932618082720522\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.71\n", + "Adstocked value: 107,986.05\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5074\n", + "Raw spend: 107985.7136925969\n", + "After adstock: 107986.04702593022\n", + "After hill transform: 0.9837883268392589\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,171.64\n", + "Adstocked value: 98,171.81\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3867\n", + "Raw spend: 98171.63705026421\n", + "After adstock: 98171.81352085245\n", + "After hill transform: 0.9984274339991887\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,399.61\n", + "Adstocked value: 645,399.95\n", + "Saturated value: 0.6933\n", + "Final response: 99072.3702\n", + "Raw spend: 645399.6123216996\n", + "After adstock: 645399.945655033\n", + "After hill transform: 0.6932618082720522\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.71\n", + "Adstocked value: 107,986.05\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5074\n", + "Raw spend: 107985.7136925969\n", + "After adstock: 107986.04702593022\n", + "After hill transform: 0.9837883268392589\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,171.64\n", + "Adstocked value: 98,171.81\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3867\n", + "Raw spend: 98171.63705026421\n", + "After adstock: 98171.81352085245\n", + "After hill transform: 0.9984274339991887\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,399.61\n", + "Adstocked value: 645,399.95\n", + "Saturated value: 0.6933\n", + "Final response: 99072.3702\n", + "Raw spend: 645399.6123216996\n", + "After adstock: 645399.945655033\n", + "After hill transform: 0.6932618082720522\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.71\n", + "Adstocked value: 107,986.05\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5074\n", + "Raw spend: 107985.7136925969\n", + "After adstock: 107986.04702593022\n", + "After hill transform: 0.9837883268392589\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,171.64\n", + "Adstocked value: 98,171.81\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3867\n", + "Raw spend: 98171.63705026421\n", + "After adstock: 98171.81352085245\n", + "After hill transform: 0.9984274339991887\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,399.61\n", + "Adstocked value: 645,399.95\n", + "Saturated value: 0.6933\n", + "Final response: 99072.3702\n", + "Raw spend: 645399.6123217145\n", + "After adstock: 645399.9456550479\n", + "After hill transform: 0.693261808272055\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.71\n", + "Adstocked value: 107,986.05\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5074\n", + "Raw spend: 107985.7136925969\n", + "After adstock: 107986.04702593022\n", + "After hill transform: 0.9837883268392589\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,171.64\n", + "Adstocked value: 98,171.81\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3867\n", + "Raw spend: 98171.63705026421\n", + "After adstock: 98171.81352085245\n", + "After hill transform: 0.9984274339991887\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,399.61\n", + "Adstocked value: 645,399.95\n", + "Saturated value: 0.6933\n", + "Final response: 99072.3702\n", + "Raw spend: 645399.6123216996\n", + "After adstock: 645399.945655033\n", + "After hill transform: 0.6932618082720522\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.71\n", + "Adstocked value: 107,986.05\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5074\n", + "Raw spend: 107985.7136926118\n", + "After adstock: 107986.04702594512\n", + "After hill transform: 0.9837883268392646\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,171.64\n", + "Adstocked value: 98,171.81\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3867\n", + "Raw spend: 98171.63705026421\n", + "After adstock: 98171.81352085245\n", + "After hill transform: 0.9984274339991887\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,399.61\n", + "Adstocked value: 645,399.95\n", + "Saturated value: 0.6933\n", + "Final response: 99072.3702\n", + "Raw spend: 645399.6123216996\n", + "After adstock: 645399.945655033\n", + "After hill transform: 0.6932618082720522\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.71\n", + "Adstocked value: 107,986.05\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5074\n", + "Raw spend: 107985.7136925969\n", + "After adstock: 107986.04702593022\n", + "After hill transform: 0.9837883268392589\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,171.64\n", + "Adstocked value: 98,171.81\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3867\n", + "Raw spend: 98171.63705027911\n", + "After adstock: 98171.81352086735\n", + "After hill transform: 0.9984274339991893\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,399.61\n", + "Adstocked value: 645,399.95\n", + "Saturated value: 0.6933\n", + "Final response: 99072.3702\n", + "Raw spend: 645399.6123216996\n", + "After adstock: 645399.945655033\n", + "After hill transform: 0.6932618082720522\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.71\n", + "Adstocked value: 107,986.05\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5074\n", + "Raw spend: 107985.7136925969\n", + "After adstock: 107986.04702593022\n", + "After hill transform: 0.9837883268392589\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,171.64\n", + "Adstocked value: 98,171.81\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3867\n", + "Raw spend: 98171.63705026421\n", + "After adstock: 98171.81352085245\n", + "After hill transform: 0.9984274339991887\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,399.61\n", + "Adstocked value: 645,399.95\n", + "Saturated value: 0.6933\n", + "Final response: 99072.3702\n", + "Raw spend: 645399.6123216996\n", + "After adstock: 645399.945655033\n", + "After hill transform: 0.6932618082720522\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.71\n", + "Adstocked value: 107,986.05\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5074\n", + "Raw spend: 107985.7136925969\n", + "After adstock: 107986.04702593022\n", + "After hill transform: 0.9837883268392589\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,171.64\n", + "Adstocked value: 98,171.81\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3867\n", + "Raw spend: 98171.63705026421\n", + "After adstock: 98171.81352085245\n", + "After hill transform: 0.9984274339991887\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,399.61\n", + "Adstocked value: 645,399.95\n", + "Saturated value: 0.6933\n", + "Final response: 99072.3702\n", + "Raw spend: 645399.6123217145\n", + "After adstock: 645399.9456550479\n", + "After hill transform: 0.693261808272055\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.71\n", + "Adstocked value: 107,986.05\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5074\n", + "Raw spend: 107985.7136925969\n", + "After adstock: 107986.04702593022\n", + "After hill transform: 0.9837883268392589\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,171.64\n", + "Adstocked value: 98,171.81\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3867\n", + "Raw spend: 98171.63705026421\n", + "After adstock: 98171.81352085245\n", + "After hill transform: 0.9984274339991887\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,399.61\n", + "Adstocked value: 645,399.95\n", + "Saturated value: 0.6933\n", + "Final response: 99072.3702\n", + "Raw spend: 645399.6123216996\n", + "After adstock: 645399.945655033\n", + "After hill transform: 0.6932618082720522\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.71\n", + "Adstocked value: 107,986.05\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5074\n", + "Raw spend: 107985.7136926118\n", + "After adstock: 107986.04702594512\n", + "After hill transform: 0.9837883268392646\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,171.64\n", + "Adstocked value: 98,171.81\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3867\n", + "Raw spend: 98171.63705026421\n", + "After adstock: 98171.81352085245\n", + "After hill transform: 0.9984274339991887\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,399.61\n", + "Adstocked value: 645,399.95\n", + "Saturated value: 0.6933\n", + "Final response: 99072.3702\n", + "Raw spend: 645399.6123216996\n", + "After adstock: 645399.945655033\n", + "After hill transform: 0.6932618082720522\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.71\n", + "Adstocked value: 107,986.05\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5074\n", + "Raw spend: 107985.7136925969\n", + "After adstock: 107986.04702593022\n", + "After hill transform: 0.9837883268392589\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,171.64\n", + "Adstocked value: 98,171.81\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3867\n", + "Raw spend: 98171.63705027911\n", + "After adstock: 98171.81352086735\n", + "After hill transform: 0.9984274339991893\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,399.77\n", + "Adstocked value: 645,400.10\n", + "Saturated value: 0.6933\n", + "Final response: 99072.3744\n", + "Raw spend: 645399.7660041953\n", + "After adstock: 645400.0993375287\n", + "After hill transform: 0.6932618379689787\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5087\n", + "Raw spend: 107985.7628293783\n", + "After adstock: 107986.09616271163\n", + "After hill transform: 0.9837883459442198\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,171.66\n", + "Adstocked value: 98,171.83\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3868\n", + "Raw spend: 98171.65581459586\n", + "After adstock: 98171.8322851841\n", + "After hill transform: 0.9984274348320855\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,399.77\n", + "Adstocked value: 645,400.10\n", + "Saturated value: 0.6933\n", + "Final response: 99072.3744\n", + "Raw spend: 645399.7660041953\n", + "After adstock: 645400.0993375287\n", + "After hill transform: 0.6932618379689787\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5087\n", + "Raw spend: 107985.7628293783\n", + "After adstock: 107986.09616271163\n", + "After hill transform: 0.9837883459442198\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,171.66\n", + "Adstocked value: 98,171.83\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3868\n", + "Raw spend: 98171.65581459586\n", + "After adstock: 98171.8322851841\n", + "After hill transform: 0.9984274348320855\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,399.77\n", + "Adstocked value: 645,400.10\n", + "Saturated value: 0.6933\n", + "Final response: 99072.3744\n", + "Raw spend: 645399.7660041953\n", + "After adstock: 645400.0993375287\n", + "After hill transform: 0.6932618379689787\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5087\n", + "Raw spend: 107985.7628293783\n", + "After adstock: 107986.09616271163\n", + "After hill transform: 0.9837883459442198\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,171.66\n", + "Adstocked value: 98,171.83\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3868\n", + "Raw spend: 98171.65581459586\n", + "After adstock: 98171.8322851841\n", + "After hill transform: 0.9984274348320855\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,399.77\n", + "Adstocked value: 645,400.10\n", + "Saturated value: 0.6933\n", + "Final response: 99072.3744\n", + "Raw spend: 645399.7660042102\n", + "After adstock: 645400.0993375436\n", + "After hill transform: 0.6932618379689816\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5087\n", + "Raw spend: 107985.7628293783\n", + "After adstock: 107986.09616271163\n", + "After hill transform: 0.9837883459442198\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,171.66\n", + "Adstocked value: 98,171.83\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3868\n", + "Raw spend: 98171.65581459586\n", + "After adstock: 98171.8322851841\n", + "After hill transform: 0.9984274348320855\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,399.77\n", + "Adstocked value: 645,400.10\n", + "Saturated value: 0.6933\n", + "Final response: 99072.3744\n", + "Raw spend: 645399.7660041953\n", + "After adstock: 645400.0993375287\n", + "After hill transform: 0.6932618379689787\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5087\n", + "Raw spend: 107985.7628293932\n", + "After adstock: 107986.09616272654\n", + "After hill transform: 0.9837883459442257\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,171.66\n", + "Adstocked value: 98,171.83\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3868\n", + "Raw spend: 98171.65581459586\n", + "After adstock: 98171.8322851841\n", + "After hill transform: 0.9984274348320855\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,399.77\n", + "Adstocked value: 645,400.10\n", + "Saturated value: 0.6933\n", + "Final response: 99072.3744\n", + "Raw spend: 645399.7660041953\n", + "After adstock: 645400.0993375287\n", + "After hill transform: 0.6932618379689787\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5087\n", + "Raw spend: 107985.7628293783\n", + "After adstock: 107986.09616271163\n", + "After hill transform: 0.9837883459442198\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,171.66\n", + "Adstocked value: 98,171.83\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3868\n", + "Raw spend: 98171.65581461076\n", + "After adstock: 98171.832285199\n", + "After hill transform: 0.9984274348320862\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,399.77\n", + "Adstocked value: 645,400.10\n", + "Saturated value: 0.6933\n", + "Final response: 99072.3744\n", + "Raw spend: 645399.7660041953\n", + "After adstock: 645400.0993375287\n", + "After hill transform: 0.6932618379689787\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5087\n", + "Raw spend: 107985.7628293783\n", + "After adstock: 107986.09616271163\n", + "After hill transform: 0.9837883459442198\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,171.66\n", + "Adstocked value: 98,171.83\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3868\n", + "Raw spend: 98171.65581459586\n", + "After adstock: 98171.8322851841\n", + "After hill transform: 0.9984274348320855\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,399.77\n", + "Adstocked value: 645,400.10\n", + "Saturated value: 0.6933\n", + "Final response: 99072.3744\n", + "Raw spend: 645399.7660041953\n", + "After adstock: 645400.0993375287\n", + "After hill transform: 0.6932618379689787\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5087\n", + "Raw spend: 107985.7628293783\n", + "After adstock: 107986.09616271163\n", + "After hill transform: 0.9837883459442198\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,171.66\n", + "Adstocked value: 98,171.83\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3868\n", + "Raw spend: 98171.65581459586\n", + "After adstock: 98171.8322851841\n", + "After hill transform: 0.9984274348320855\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,399.77\n", + "Adstocked value: 645,400.10\n", + "Saturated value: 0.6933\n", + "Final response: 99072.3744\n", + "Raw spend: 645399.7660042102\n", + "After adstock: 645400.0993375436\n", + "After hill transform: 0.6932618379689816\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5087\n", + "Raw spend: 107985.7628293783\n", + "After adstock: 107986.09616271163\n", + "After hill transform: 0.9837883459442198\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,171.66\n", + "Adstocked value: 98,171.83\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3868\n", + "Raw spend: 98171.65581459586\n", + "After adstock: 98171.8322851841\n", + "After hill transform: 0.9984274348320855\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,399.77\n", + "Adstocked value: 645,400.10\n", + "Saturated value: 0.6933\n", + "Final response: 99072.3744\n", + "Raw spend: 645399.7660041953\n", + "After adstock: 645400.0993375287\n", + "After hill transform: 0.6932618379689787\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5087\n", + "Raw spend: 107985.7628293932\n", + "After adstock: 107986.09616272654\n", + "After hill transform: 0.9837883459442257\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,171.66\n", + "Adstocked value: 98,171.83\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3868\n", + "Raw spend: 98171.65581459586\n", + "After adstock: 98171.8322851841\n", + "After hill transform: 0.9984274348320855\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,399.77\n", + "Adstocked value: 645,400.10\n", + "Saturated value: 0.6933\n", + "Final response: 99072.3744\n", + "Raw spend: 645399.7660041953\n", + "After adstock: 645400.0993375287\n", + "After hill transform: 0.6932618379689787\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5087\n", + "Raw spend: 107985.7628293783\n", + "After adstock: 107986.09616271163\n", + "After hill transform: 0.9837883459442198\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,171.66\n", + "Adstocked value: 98,171.83\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3868\n", + "Raw spend: 98171.65581461076\n", + "After adstock: 98171.832285199\n", + "After hill transform: 0.9984274348320862\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225155387\n", + "After adstock: 455904.44473776093\n", + "After hill transform: 0.9531672654210618\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,399.64\n", + "Adstocked value: 645,399.97\n", + "Saturated value: 0.6933\n", + "Final response: 99072.3710\n", + "Raw spend: 645399.6414968101\n", + "After adstock: 645399.9748301435\n", + "After hill transform: 0.6932618139097223\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,171.56\n", + "Adstocked value: 98,171.74\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3866\n", + "Raw spend: 98171.56399638712\n", + "After adstock: 98171.74046697536\n", + "After hill transform: 0.9984274307565231\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225155387\n", + "After adstock: 455904.44473776093\n", + "After hill transform: 0.9531672654210618\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,399.64\n", + "Adstocked value: 645,399.97\n", + "Saturated value: 0.6933\n", + "Final response: 99072.3710\n", + "Raw spend: 645399.6414968101\n", + "After adstock: 645399.9748301435\n", + "After hill transform: 0.6932618139097223\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,171.56\n", + "Adstocked value: 98,171.74\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3866\n", + "Raw spend: 98171.56399638712\n", + "After adstock: 98171.74046697536\n", + "After hill transform: 0.9984274307565231\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222522049\n", + "After adstock: 455904.4447442712\n", + "After hill transform: 0.953167265422972\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,399.71\n", + "Adstocked value: 645,400.04\n", + "Saturated value: 0.6933\n", + "Final response: 99072.3728\n", + "Raw spend: 645399.7054907004\n", + "After adstock: 645400.0388240338\n", + "After hill transform: 0.6932618262756193\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76399526412\n", + "After adstock: 107986.09732859745\n", + "After hill transform: 0.9837883463975297\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,171.61\n", + "Adstocked value: 98,171.79\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3867\n", + "Raw spend: 98171.61118880362\n", + "After adstock: 98171.78765939186\n", + "After hill transform: 0.9984274328512688\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222522049\n", + "After adstock: 455904.4447442712\n", + "After hill transform: 0.953167265422972\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,399.71\n", + "Adstocked value: 645,400.04\n", + "Saturated value: 0.6933\n", + "Final response: 99072.3728\n", + "Raw spend: 645399.7054907004\n", + "After adstock: 645400.0388240338\n", + "After hill transform: 0.6932618262756193\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76399526412\n", + "After adstock: 107986.09732859745\n", + "After hill transform: 0.9837883463975297\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,171.61\n", + "Adstocked value: 98,171.79\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3867\n", + "Raw spend: 98171.61118880362\n", + "After adstock: 98171.78765939186\n", + "After hill transform: 0.9984274328512688\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225251698\n", + "After adstock: 455904.44474739203\n", + "After hill transform: 0.9531672654238877\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,399.74\n", + "Adstocked value: 645,400.07\n", + "Saturated value: 0.6933\n", + "Final response: 99072.3736\n", + "Raw spend: 645399.7361674553\n", + "After adstock: 645400.0695007887\n", + "After hill transform: 0.6932618322034596\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5087\n", + "Raw spend: 107985.76340422912\n", + "After adstock: 107986.09673756245\n", + "After hill transform: 0.9837883461677285\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,171.63\n", + "Adstocked value: 98,171.81\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3867\n", + "Raw spend: 98171.633811435\n", + "After adstock: 98171.81028202323\n", + "After hill transform: 0.9984274338554259\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225251698\n", + "After adstock: 455904.44474739203\n", + "After hill transform: 0.9531672654238877\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,399.74\n", + "Adstocked value: 645,400.07\n", + "Saturated value: 0.6933\n", + "Final response: 99072.3736\n", + "Raw spend: 645399.7361674553\n", + "After adstock: 645400.0695007887\n", + "After hill transform: 0.6932618322034596\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5087\n", + "Raw spend: 107985.76340422912\n", + "After adstock: 107986.09673756245\n", + "After hill transform: 0.9837883461677285\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,171.63\n", + "Adstocked value: 98,171.81\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3867\n", + "Raw spend: 98171.633811435\n", + "After adstock: 98171.81028202323\n", + "After hill transform: 0.9984274338554259\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225266639\n", + "After adstock: 455904.44474888616\n", + "After hill transform: 0.9531672654243261\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,399.75\n", + "Adstocked value: 645,400.08\n", + "Saturated value: 0.6933\n", + "Final response: 99072.3740\n", + "Raw spend: 645399.7508541888\n", + "After adstock: 645400.0841875222\n", + "After hill transform: 0.6932618350414588\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5087\n", + "Raw spend: 107985.76312126654\n", + "After adstock: 107986.09645459987\n", + "After hill transform: 0.9837883460577094\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,171.64\n", + "Adstocked value: 98,171.82\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3867\n", + "Raw spend: 98171.64464219466\n", + "After adstock: 98171.8211127829\n", + "After hill transform: 0.9984274343361735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225266639\n", + "After adstock: 455904.44474888616\n", + "After hill transform: 0.9531672654243261\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,399.75\n", + "Adstocked value: 645,400.08\n", + "Saturated value: 0.6933\n", + "Final response: 99072.3740\n", + "Raw spend: 645399.7508541888\n", + "After adstock: 645400.0841875222\n", + "After hill transform: 0.6932618350414588\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5087\n", + "Raw spend: 107985.76312126654\n", + "After adstock: 107986.09645459987\n", + "After hill transform: 0.9837883460577094\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,171.64\n", + "Adstocked value: 98,171.82\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3867\n", + "Raw spend: 98171.64464219466\n", + "After adstock: 98171.8211127829\n", + "After hill transform: 0.9984274343361735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225273752\n", + "After adstock: 455904.44474959746\n", + "After hill transform: 0.9531672654245348\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,399.76\n", + "Adstocked value: 645,400.09\n", + "Saturated value: 0.6933\n", + "Final response: 99072.3742\n", + "Raw spend: 645399.7578463397\n", + "After adstock: 645400.0911796731\n", + "After hill transform: 0.693261836392591\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5087\n", + "Raw spend: 107985.76298655197\n", + "After adstock: 107986.0963198853\n", + "After hill transform: 0.9837883460053308\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,171.65\n", + "Adstocked value: 98,171.83\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3867\n", + "Raw spend: 98171.64979856969\n", + "After adstock: 98171.82626915793\n", + "After hill transform: 0.9984274345650508\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225273752\n", + "After adstock: 455904.44474959746\n", + "After hill transform: 0.9531672654245348\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,399.76\n", + "Adstocked value: 645,400.09\n", + "Saturated value: 0.6933\n", + "Final response: 99072.3742\n", + "Raw spend: 645399.7578463397\n", + "After adstock: 645400.0911796731\n", + "After hill transform: 0.693261836392591\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5087\n", + "Raw spend: 107985.76298655197\n", + "After adstock: 107986.0963198853\n", + "After hill transform: 0.9837883460053308\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,171.65\n", + "Adstocked value: 98,171.83\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3867\n", + "Raw spend: 98171.64979856969\n", + "After adstock: 98171.82626915793\n", + "After hill transform: 0.9984274345650508\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225273901\n", + "After adstock: 455904.44474961236\n", + "After hill transform: 0.9531672654245391\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,399.76\n", + "Adstocked value: 645,400.09\n", + "Saturated value: 0.6933\n", + "Final response: 99072.3742\n", + "Raw spend: 645399.7578463397\n", + "After adstock: 645400.0911796731\n", + "After hill transform: 0.693261836392591\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5087\n", + "Raw spend: 107985.76298655197\n", + "After adstock: 107986.0963198853\n", + "After hill transform: 0.9837883460053308\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,171.65\n", + "Adstocked value: 98,171.83\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3867\n", + "Raw spend: 98171.64979856969\n", + "After adstock: 98171.82626915793\n", + "After hill transform: 0.9984274345650508\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225273752\n", + "After adstock: 455904.44474959746\n", + "After hill transform: 0.9531672654245348\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,399.76\n", + "Adstocked value: 645,400.09\n", + "Saturated value: 0.6933\n", + "Final response: 99072.3742\n", + "Raw spend: 645399.7578463546\n", + "After adstock: 645400.091179688\n", + "After hill transform: 0.6932618363925939\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5087\n", + "Raw spend: 107985.76298655197\n", + "After adstock: 107986.0963198853\n", + "After hill transform: 0.9837883460053308\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,171.65\n", + "Adstocked value: 98,171.83\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3867\n", + "Raw spend: 98171.64979856969\n", + "After adstock: 98171.82626915793\n", + "After hill transform: 0.9984274345650508\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225273752\n", + "After adstock: 455904.44474959746\n", + "After hill transform: 0.9531672654245348\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,399.76\n", + "Adstocked value: 645,400.09\n", + "Saturated value: 0.6933\n", + "Final response: 99072.3742\n", + "Raw spend: 645399.7578463397\n", + "After adstock: 645400.0911796731\n", + "After hill transform: 0.693261836392591\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5087\n", + "Raw spend: 107985.76298656687\n", + "After adstock: 107986.0963199002\n", + "After hill transform: 0.9837883460053366\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,171.65\n", + "Adstocked value: 98,171.83\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3867\n", + "Raw spend: 98171.64979856969\n", + "After adstock: 98171.82626915793\n", + "After hill transform: 0.9984274345650508\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225273752\n", + "After adstock: 455904.44474959746\n", + "After hill transform: 0.9531672654245348\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,399.76\n", + "Adstocked value: 645,400.09\n", + "Saturated value: 0.6933\n", + "Final response: 99072.3742\n", + "Raw spend: 645399.7578463397\n", + "After adstock: 645400.0911796731\n", + "After hill transform: 0.693261836392591\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5087\n", + "Raw spend: 107985.76298655197\n", + "After adstock: 107986.0963198853\n", + "After hill transform: 0.9837883460053308\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,171.65\n", + "Adstocked value: 98,171.83\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3867\n", + "Raw spend: 98171.64979858459\n", + "After adstock: 98171.82626917283\n", + "After hill transform: 0.9984274345650515\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225273752\n", + "After adstock: 455904.44474959746\n", + "After hill transform: 0.9531672654245348\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,399.76\n", + "Adstocked value: 645,400.09\n", + "Saturated value: 0.6933\n", + "Final response: 99072.3742\n", + "Raw spend: 645399.7578463397\n", + "After adstock: 645400.0911796731\n", + "After hill transform: 0.693261836392591\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5087\n", + "Raw spend: 107985.76298655197\n", + "After adstock: 107986.0963198853\n", + "After hill transform: 0.9837883460053308\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,171.65\n", + "Adstocked value: 98,171.83\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3867\n", + "Raw spend: 98171.64979856969\n", + "After adstock: 98171.82626915793\n", + "After hill transform: 0.9984274345650508\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225273901\n", + "After adstock: 455904.44474961236\n", + "After hill transform: 0.9531672654245391\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,399.76\n", + "Adstocked value: 645,400.09\n", + "Saturated value: 0.6933\n", + "Final response: 99072.3742\n", + "Raw spend: 645399.7578463397\n", + "After adstock: 645400.0911796731\n", + "After hill transform: 0.693261836392591\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5087\n", + "Raw spend: 107985.76298655197\n", + "After adstock: 107986.0963198853\n", + "After hill transform: 0.9837883460053308\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,171.65\n", + "Adstocked value: 98,171.83\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3867\n", + "Raw spend: 98171.64979856969\n", + "After adstock: 98171.82626915793\n", + "After hill transform: 0.9984274345650508\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225273752\n", + "After adstock: 455904.44474959746\n", + "After hill transform: 0.9531672654245348\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,399.76\n", + "Adstocked value: 645,400.09\n", + "Saturated value: 0.6933\n", + "Final response: 99072.3742\n", + "Raw spend: 645399.7578463546\n", + "After adstock: 645400.091179688\n", + "After hill transform: 0.6932618363925939\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5087\n", + "Raw spend: 107985.76298655197\n", + "After adstock: 107986.0963198853\n", + "After hill transform: 0.9837883460053308\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,171.65\n", + "Adstocked value: 98,171.83\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3867\n", + "Raw spend: 98171.64979856969\n", + "After adstock: 98171.82626915793\n", + "After hill transform: 0.9984274345650508\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225273752\n", + "After adstock: 455904.44474959746\n", + "After hill transform: 0.9531672654245348\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,399.76\n", + "Adstocked value: 645,400.09\n", + "Saturated value: 0.6933\n", + "Final response: 99072.3742\n", + "Raw spend: 645399.7578463397\n", + "After adstock: 645400.0911796731\n", + "After hill transform: 0.693261836392591\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5087\n", + "Raw spend: 107985.76298656687\n", + "After adstock: 107986.0963199002\n", + "After hill transform: 0.9837883460053366\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,171.65\n", + "Adstocked value: 98,171.83\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3867\n", + "Raw spend: 98171.64979856969\n", + "After adstock: 98171.82626915793\n", + "After hill transform: 0.9984274345650508\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225273752\n", + "After adstock: 455904.44474959746\n", + "After hill transform: 0.9531672654245348\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,399.76\n", + "Adstocked value: 645,400.09\n", + "Saturated value: 0.6933\n", + "Final response: 99072.3742\n", + "Raw spend: 645399.7578463397\n", + "After adstock: 645400.0911796731\n", + "After hill transform: 0.693261836392591\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.76\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5087\n", + "Raw spend: 107985.76298655197\n", + "After adstock: 107986.0963198853\n", + "After hill transform: 0.9837883460053308\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,171.65\n", + "Adstocked value: 98,171.83\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3867\n", + "Raw spend: 98171.64979858459\n", + "After adstock: 98171.82626917283\n", + "After hill transform: 0.9984274345650515\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,399.84\n", + "Adstocked value: 645,400.17\n", + "Saturated value: 0.6933\n", + "Final response: 99072.3764\n", + "Raw spend: 645399.8372827809\n", + "After adstock: 645400.1706161143\n", + "After hill transform: 0.6932618517425346\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.71\n", + "Adstocked value: 107,986.04\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5074\n", + "Raw spend: 107985.71139962581\n", + "After adstock: 107986.04473295914\n", + "After hill transform: 0.9837883259477239\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,171.63\n", + "Adstocked value: 98,171.80\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3867\n", + "Raw spend: 98171.62504368881\n", + "After adstock: 98171.80151427705\n", + "After hill transform: 0.9984274334662496\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,399.84\n", + "Adstocked value: 645,400.17\n", + "Saturated value: 0.6933\n", + "Final response: 99072.3764\n", + "Raw spend: 645399.8372827809\n", + "After adstock: 645400.1706161143\n", + "After hill transform: 0.6932618517425346\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.71\n", + "Adstocked value: 107,986.04\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5074\n", + "Raw spend: 107985.71139962581\n", + "After adstock: 107986.04473295914\n", + "After hill transform: 0.9837883259477239\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,171.63\n", + "Adstocked value: 98,171.80\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3867\n", + "Raw spend: 98171.62504368881\n", + "After adstock: 98171.80151427705\n", + "After hill transform: 0.9984274334662496\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,399.84\n", + "Adstocked value: 645,400.17\n", + "Saturated value: 0.6933\n", + "Final response: 99072.3764\n", + "Raw spend: 645399.8372827809\n", + "After adstock: 645400.1706161143\n", + "After hill transform: 0.6932618517425346\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.71\n", + "Adstocked value: 107,986.04\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5074\n", + "Raw spend: 107985.71139962581\n", + "After adstock: 107986.04473295914\n", + "After hill transform: 0.9837883259477239\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,171.63\n", + "Adstocked value: 98,171.80\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3867\n", + "Raw spend: 98171.62504368881\n", + "After adstock: 98171.80151427705\n", + "After hill transform: 0.9984274334662496\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,399.84\n", + "Adstocked value: 645,400.17\n", + "Saturated value: 0.6933\n", + "Final response: 99072.3764\n", + "Raw spend: 645399.8372827958\n", + "After adstock: 645400.1706161292\n", + "After hill transform: 0.6932618517425375\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.71\n", + "Adstocked value: 107,986.04\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5074\n", + "Raw spend: 107985.71139962581\n", + "After adstock: 107986.04473295914\n", + "After hill transform: 0.9837883259477239\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,171.63\n", + "Adstocked value: 98,171.80\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3867\n", + "Raw spend: 98171.62504368881\n", + "After adstock: 98171.80151427705\n", + "After hill transform: 0.9984274334662496\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,399.84\n", + "Adstocked value: 645,400.17\n", + "Saturated value: 0.6933\n", + "Final response: 99072.3764\n", + "Raw spend: 645399.8372827809\n", + "After adstock: 645400.1706161143\n", + "After hill transform: 0.6932618517425346\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.71\n", + "Adstocked value: 107,986.04\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5074\n", + "Raw spend: 107985.71139964071\n", + "After adstock: 107986.04473297404\n", + "After hill transform: 0.9837883259477297\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,171.63\n", + "Adstocked value: 98,171.80\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3867\n", + "Raw spend: 98171.62504368881\n", + "After adstock: 98171.80151427705\n", + "After hill transform: 0.9984274334662496\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,399.84\n", + "Adstocked value: 645,400.17\n", + "Saturated value: 0.6933\n", + "Final response: 99072.3764\n", + "Raw spend: 645399.8372827809\n", + "After adstock: 645400.1706161143\n", + "After hill transform: 0.6932618517425346\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.71\n", + "Adstocked value: 107,986.04\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5074\n", + "Raw spend: 107985.71139962581\n", + "After adstock: 107986.04473295914\n", + "After hill transform: 0.9837883259477239\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,171.63\n", + "Adstocked value: 98,171.80\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3867\n", + "Raw spend: 98171.62504370371\n", + "After adstock: 98171.80151429195\n", + "After hill transform: 0.9984274334662503\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,399.84\n", + "Adstocked value: 645,400.17\n", + "Saturated value: 0.6933\n", + "Final response: 99072.3764\n", + "Raw spend: 645399.8372827809\n", + "After adstock: 645400.1706161143\n", + "After hill transform: 0.6932618517425346\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.71\n", + "Adstocked value: 107,986.04\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5074\n", + "Raw spend: 107985.71139962581\n", + "After adstock: 107986.04473295914\n", + "After hill transform: 0.9837883259477239\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,171.63\n", + "Adstocked value: 98,171.80\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3867\n", + "Raw spend: 98171.62504368881\n", + "After adstock: 98171.80151427705\n", + "After hill transform: 0.9984274334662496\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,399.84\n", + "Adstocked value: 645,400.17\n", + "Saturated value: 0.6933\n", + "Final response: 99072.3764\n", + "Raw spend: 645399.8372827809\n", + "After adstock: 645400.1706161143\n", + "After hill transform: 0.6932618517425346\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.71\n", + "Adstocked value: 107,986.04\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5074\n", + "Raw spend: 107985.71139962581\n", + "After adstock: 107986.04473295914\n", + "After hill transform: 0.9837883259477239\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,171.63\n", + "Adstocked value: 98,171.80\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3867\n", + "Raw spend: 98171.62504368881\n", + "After adstock: 98171.80151427705\n", + "After hill transform: 0.9984274334662496\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,399.84\n", + "Adstocked value: 645,400.17\n", + "Saturated value: 0.6933\n", + "Final response: 99072.3764\n", + "Raw spend: 645399.8372827958\n", + "After adstock: 645400.1706161292\n", + "After hill transform: 0.6932618517425375\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.71\n", + "Adstocked value: 107,986.04\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5074\n", + "Raw spend: 107985.71139962581\n", + "After adstock: 107986.04473295914\n", + "After hill transform: 0.9837883259477239\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,171.63\n", + "Adstocked value: 98,171.80\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3867\n", + "Raw spend: 98171.62504368881\n", + "After adstock: 98171.80151427705\n", + "After hill transform: 0.9984274334662496\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,399.84\n", + "Adstocked value: 645,400.17\n", + "Saturated value: 0.6933\n", + "Final response: 99072.3764\n", + "Raw spend: 645399.8372827809\n", + "After adstock: 645400.1706161143\n", + "After hill transform: 0.6932618517425346\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.71\n", + "Adstocked value: 107,986.04\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5074\n", + "Raw spend: 107985.71139964071\n", + "After adstock: 107986.04473297404\n", + "After hill transform: 0.9837883259477297\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,171.63\n", + "Adstocked value: 98,171.80\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3867\n", + "Raw spend: 98171.62504368881\n", + "After adstock: 98171.80151427705\n", + "After hill transform: 0.9984274334662496\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,399.84\n", + "Adstocked value: 645,400.17\n", + "Saturated value: 0.6933\n", + "Final response: 99072.3764\n", + "Raw spend: 645399.8372827809\n", + "After adstock: 645400.1706161143\n", + "After hill transform: 0.6932618517425346\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.71\n", + "Adstocked value: 107,986.04\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5074\n", + "Raw spend: 107985.71139962581\n", + "After adstock: 107986.04473295914\n", + "After hill transform: 0.9837883259477239\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,171.63\n", + "Adstocked value: 98,171.80\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3867\n", + "Raw spend: 98171.62504370371\n", + "After adstock: 98171.80151429195\n", + "After hill transform: 0.9984274334662503\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2223631784\n", + "After adstock: 455904.44458540063\n", + "After hill transform: 0.9531672653763578\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,408.89\n", + "Adstocked value: 645,409.23\n", + "Saturated value: 0.6933\n", + "Final response: 99072.6265\n", + "Raw spend: 645408.8941913476\n", + "After adstock: 645409.227524681\n", + "After hill transform: 0.6932636018439763\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820508\n", + "After adstock: 107986.09856153841\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,163.02\n", + "Adstocked value: 98,163.20\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3760\n", + "Raw spend: 98163.02162173612\n", + "After adstock: 98163.19809232435\n", + "After hill transform: 0.9984270515207522\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2223631784\n", + "After adstock: 455904.44458540063\n", + "After hill transform: 0.9531672653763578\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,408.89\n", + "Adstocked value: 645,409.23\n", + "Saturated value: 0.6933\n", + "Final response: 99072.6265\n", + "Raw spend: 645408.8941913476\n", + "After adstock: 645409.227524681\n", + "After hill transform: 0.6932636018439763\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820508\n", + "After adstock: 107986.09856153841\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,163.02\n", + "Adstocked value: 98,163.20\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3760\n", + "Raw spend: 98163.02162173612\n", + "After adstock: 98163.19809232435\n", + "After hill transform: 0.9984270515207522\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2223631933\n", + "After adstock: 455904.44458541553\n", + "After hill transform: 0.9531672653763621\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,408.89\n", + "Adstocked value: 645,409.23\n", + "Saturated value: 0.6933\n", + "Final response: 99072.6265\n", + "Raw spend: 645408.8941913476\n", + "After adstock: 645409.227524681\n", + "After hill transform: 0.6932636018439763\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820508\n", + "After adstock: 107986.09856153841\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,163.02\n", + "Adstocked value: 98,163.20\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3760\n", + "Raw spend: 98163.02162173612\n", + "After adstock: 98163.19809232435\n", + "After hill transform: 0.9984270515207522\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2223631784\n", + "After adstock: 455904.44458540063\n", + "After hill transform: 0.9531672653763578\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,408.89\n", + "Adstocked value: 645,409.23\n", + "Saturated value: 0.6933\n", + "Final response: 99072.6265\n", + "Raw spend: 645408.8941913625\n", + "After adstock: 645409.2275246959\n", + "After hill transform: 0.6932636018439793\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820508\n", + "After adstock: 107986.09856153841\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,163.02\n", + "Adstocked value: 98,163.20\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3760\n", + "Raw spend: 98163.02162173612\n", + "After adstock: 98163.19809232435\n", + "After hill transform: 0.9984270515207522\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2223631784\n", + "After adstock: 455904.44458540063\n", + "After hill transform: 0.9531672653763578\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,408.89\n", + "Adstocked value: 645,409.23\n", + "Saturated value: 0.6933\n", + "Final response: 99072.6265\n", + "Raw spend: 645408.8941913476\n", + "After adstock: 645409.227524681\n", + "After hill transform: 0.6932636018439763\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819018\n", + "After adstock: 107986.09856152351\n", + "After hill transform: 0.9837883468769054\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,163.02\n", + "Adstocked value: 98,163.20\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3760\n", + "Raw spend: 98163.02162173612\n", + "After adstock: 98163.19809232435\n", + "After hill transform: 0.9984270515207522\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2223631784\n", + "After adstock: 455904.44458540063\n", + "After hill transform: 0.9531672653763578\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,408.89\n", + "Adstocked value: 645,409.23\n", + "Saturated value: 0.6933\n", + "Final response: 99072.6265\n", + "Raw spend: 645408.8941913476\n", + "After adstock: 645409.227524681\n", + "After hill transform: 0.6932636018439763\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820508\n", + "After adstock: 107986.09856153841\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,163.02\n", + "Adstocked value: 98,163.20\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3760\n", + "Raw spend: 98163.02162175102\n", + "After adstock: 98163.19809233925\n", + "After hill transform: 0.9984270515207527\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2223631784\n", + "After adstock: 455904.44458540063\n", + "After hill transform: 0.9531672653763578\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,408.89\n", + "Adstocked value: 645,409.23\n", + "Saturated value: 0.6933\n", + "Final response: 99072.6265\n", + "Raw spend: 645408.8941913476\n", + "After adstock: 645409.227524681\n", + "After hill transform: 0.6932636018439763\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820508\n", + "After adstock: 107986.09856153841\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,163.02\n", + "Adstocked value: 98,163.20\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3760\n", + "Raw spend: 98163.02162173612\n", + "After adstock: 98163.19809232435\n", + "After hill transform: 0.9984270515207522\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2223631933\n", + "After adstock: 455904.44458541553\n", + "After hill transform: 0.9531672653763621\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,408.89\n", + "Adstocked value: 645,409.23\n", + "Saturated value: 0.6933\n", + "Final response: 99072.6265\n", + "Raw spend: 645408.8941913476\n", + "After adstock: 645409.227524681\n", + "After hill transform: 0.6932636018439763\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820508\n", + "After adstock: 107986.09856153841\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,163.02\n", + "Adstocked value: 98,163.20\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3760\n", + "Raw spend: 98163.02162173612\n", + "After adstock: 98163.19809232435\n", + "After hill transform: 0.9984270515207522\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2223631784\n", + "After adstock: 455904.44458540063\n", + "After hill transform: 0.9531672653763578\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,408.89\n", + "Adstocked value: 645,409.23\n", + "Saturated value: 0.6933\n", + "Final response: 99072.6265\n", + "Raw spend: 645408.8941913625\n", + "After adstock: 645409.2275246959\n", + "After hill transform: 0.6932636018439793\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820508\n", + "After adstock: 107986.09856153841\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,163.02\n", + "Adstocked value: 98,163.20\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3760\n", + "Raw spend: 98163.02162173612\n", + "After adstock: 98163.19809232435\n", + "After hill transform: 0.9984270515207522\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2223631784\n", + "After adstock: 455904.44458540063\n", + "After hill transform: 0.9531672653763578\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,408.89\n", + "Adstocked value: 645,409.23\n", + "Saturated value: 0.6933\n", + "Final response: 99072.6265\n", + "Raw spend: 645408.8941913476\n", + "After adstock: 645409.227524681\n", + "After hill transform: 0.6932636018439763\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819018\n", + "After adstock: 107986.09856152351\n", + "After hill transform: 0.9837883468769054\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,163.02\n", + "Adstocked value: 98,163.20\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3760\n", + "Raw spend: 98163.02162173612\n", + "After adstock: 98163.19809232435\n", + "After hill transform: 0.9984270515207522\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2223631784\n", + "After adstock: 455904.44458540063\n", + "After hill transform: 0.9531672653763578\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,408.89\n", + "Adstocked value: 645,409.23\n", + "Saturated value: 0.6933\n", + "Final response: 99072.6265\n", + "Raw spend: 645408.8941913476\n", + "After adstock: 645409.227524681\n", + "After hill transform: 0.6932636018439763\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820508\n", + "After adstock: 107986.09856153841\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,163.02\n", + "Adstocked value: 98,163.20\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3760\n", + "Raw spend: 98163.02162175102\n", + "After adstock: 98163.19809233925\n", + "After hill transform: 0.9984270515207527\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225251366\n", + "After adstock: 455904.44474735885\n", + "After hill transform: 0.953167265423878\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,462.84\n", + "Adstocked value: 645,463.18\n", + "Saturated value: 0.6933\n", + "Final response: 99074.1162\n", + "Raw spend: 645462.8445174636\n", + "After adstock: 645463.177850797\n", + "After hill transform: 0.693274026249793\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522343411\n", + "After adstock: 107986.09855676744\n", + "After hill transform: 0.9837883468750562\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,103.64\n", + "Adstocked value: 98,103.82\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3022\n", + "Raw spend: 98103.64339552252\n", + "After adstock: 98103.81986611076\n", + "After hill transform: 0.998424412006472\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225251366\n", + "After adstock: 455904.44474735885\n", + "After hill transform: 0.953167265423878\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,462.84\n", + "Adstocked value: 645,463.18\n", + "Saturated value: 0.6933\n", + "Final response: 99074.1162\n", + "Raw spend: 645462.8445174636\n", + "After adstock: 645463.177850797\n", + "After hill transform: 0.693274026249793\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522343411\n", + "After adstock: 107986.09855676744\n", + "After hill transform: 0.9837883468750562\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,103.64\n", + "Adstocked value: 98,103.82\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3022\n", + "Raw spend: 98103.64339552252\n", + "After adstock: 98103.81986611076\n", + "After hill transform: 0.998424412006472\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225251515\n", + "After adstock: 455904.44474737375\n", + "After hill transform: 0.9531672654238823\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,462.84\n", + "Adstocked value: 645,463.18\n", + "Saturated value: 0.6933\n", + "Final response: 99074.1162\n", + "Raw spend: 645462.8445174636\n", + "After adstock: 645463.177850797\n", + "After hill transform: 0.693274026249793\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522343411\n", + "After adstock: 107986.09855676744\n", + "After hill transform: 0.9837883468750562\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,103.64\n", + "Adstocked value: 98,103.82\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3022\n", + "Raw spend: 98103.64339552252\n", + "After adstock: 98103.81986611076\n", + "After hill transform: 0.998424412006472\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225251366\n", + "After adstock: 455904.44474735885\n", + "After hill transform: 0.953167265423878\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,462.84\n", + "Adstocked value: 645,463.18\n", + "Saturated value: 0.6933\n", + "Final response: 99074.1162\n", + "Raw spend: 645462.8445174785\n", + "After adstock: 645463.1778508119\n", + "After hill transform: 0.6932740262497958\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522343411\n", + "After adstock: 107986.09855676744\n", + "After hill transform: 0.9837883468750562\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,103.64\n", + "Adstocked value: 98,103.82\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3022\n", + "Raw spend: 98103.64339552252\n", + "After adstock: 98103.81986611076\n", + "After hill transform: 0.998424412006472\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225251366\n", + "After adstock: 455904.44474735885\n", + "After hill transform: 0.953167265423878\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,462.84\n", + "Adstocked value: 645,463.18\n", + "Saturated value: 0.6933\n", + "Final response: 99074.1162\n", + "Raw spend: 645462.8445174636\n", + "After adstock: 645463.177850797\n", + "After hill transform: 0.693274026249793\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522344901\n", + "After adstock: 107986.09855678234\n", + "After hill transform: 0.983788346875062\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,103.64\n", + "Adstocked value: 98,103.82\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3022\n", + "Raw spend: 98103.64339552252\n", + "After adstock: 98103.81986611076\n", + "After hill transform: 0.998424412006472\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225251366\n", + "After adstock: 455904.44474735885\n", + "After hill transform: 0.953167265423878\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,462.84\n", + "Adstocked value: 645,463.18\n", + "Saturated value: 0.6933\n", + "Final response: 99074.1162\n", + "Raw spend: 645462.8445174636\n", + "After adstock: 645463.177850797\n", + "After hill transform: 0.693274026249793\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522343411\n", + "After adstock: 107986.09855676744\n", + "After hill transform: 0.9837883468750562\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,103.64\n", + "Adstocked value: 98,103.82\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3022\n", + "Raw spend: 98103.64339553742\n", + "After adstock: 98103.81986612566\n", + "After hill transform: 0.9984244120064727\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225251366\n", + "After adstock: 455904.44474735885\n", + "After hill transform: 0.953167265423878\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,462.84\n", + "Adstocked value: 645,463.18\n", + "Saturated value: 0.6933\n", + "Final response: 99074.1162\n", + "Raw spend: 645462.8445174636\n", + "After adstock: 645463.177850797\n", + "After hill transform: 0.693274026249793\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522343411\n", + "After adstock: 107986.09855676744\n", + "After hill transform: 0.9837883468750562\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,103.64\n", + "Adstocked value: 98,103.82\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3022\n", + "Raw spend: 98103.64339552252\n", + "After adstock: 98103.81986611076\n", + "After hill transform: 0.998424412006472\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225251515\n", + "After adstock: 455904.44474737375\n", + "After hill transform: 0.9531672654238823\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,462.84\n", + "Adstocked value: 645,463.18\n", + "Saturated value: 0.6933\n", + "Final response: 99074.1162\n", + "Raw spend: 645462.8445174636\n", + "After adstock: 645463.177850797\n", + "After hill transform: 0.693274026249793\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522343411\n", + "After adstock: 107986.09855676744\n", + "After hill transform: 0.9837883468750562\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,103.64\n", + "Adstocked value: 98,103.82\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3022\n", + "Raw spend: 98103.64339552252\n", + "After adstock: 98103.81986611076\n", + "After hill transform: 0.998424412006472\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225251366\n", + "After adstock: 455904.44474735885\n", + "After hill transform: 0.953167265423878\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,462.84\n", + "Adstocked value: 645,463.18\n", + "Saturated value: 0.6933\n", + "Final response: 99074.1162\n", + "Raw spend: 645462.8445174785\n", + "After adstock: 645463.1778508119\n", + "After hill transform: 0.6932740262497958\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522343411\n", + "After adstock: 107986.09855676744\n", + "After hill transform: 0.9837883468750562\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,103.64\n", + "Adstocked value: 98,103.82\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3022\n", + "Raw spend: 98103.64339552252\n", + "After adstock: 98103.81986611076\n", + "After hill transform: 0.998424412006472\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225251366\n", + "After adstock: 455904.44474735885\n", + "After hill transform: 0.953167265423878\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,462.84\n", + "Adstocked value: 645,463.18\n", + "Saturated value: 0.6933\n", + "Final response: 99074.1162\n", + "Raw spend: 645462.8445174636\n", + "After adstock: 645463.177850797\n", + "After hill transform: 0.693274026249793\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522344901\n", + "After adstock: 107986.09855678234\n", + "After hill transform: 0.983788346875062\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,103.64\n", + "Adstocked value: 98,103.82\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3022\n", + "Raw spend: 98103.64339552252\n", + "After adstock: 98103.81986611076\n", + "After hill transform: 0.998424412006472\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225251366\n", + "After adstock: 455904.44474735885\n", + "After hill transform: 0.953167265423878\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,462.84\n", + "Adstocked value: 645,463.18\n", + "Saturated value: 0.6933\n", + "Final response: 99074.1162\n", + "Raw spend: 645462.8445174636\n", + "After adstock: 645463.177850797\n", + "After hill transform: 0.693274026249793\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522343411\n", + "After adstock: 107986.09855676744\n", + "After hill transform: 0.9837883468750562\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,103.64\n", + "Adstocked value: 98,103.82\n", + "Saturated value: 0.9984\n", + "Final response: 27938.3022\n", + "Raw spend: 98103.64339553742\n", + "After adstock: 98103.81986612566\n", + "After hill transform: 0.9984244120064727\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,489.36\n", + "Adstocked value: 645,489.69\n", + "Saturated value: 0.6933\n", + "Final response: 99074.8483\n", + "Raw spend: 645489.3572463602\n", + "After adstock: 645489.6905796935\n", + "After hill transform: 0.6932791487084269\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,075.04\n", + "Adstocked value: 98,075.21\n", + "Saturated value: 0.9984\n", + "Final response: 27938.2665\n", + "Raw spend: 98075.03786893142\n", + "After adstock: 98075.21433951966\n", + "After hill transform: 0.9984231382683938\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,489.36\n", + "Adstocked value: 645,489.69\n", + "Saturated value: 0.6933\n", + "Final response: 99074.8483\n", + "Raw spend: 645489.3572463602\n", + "After adstock: 645489.6905796935\n", + "After hill transform: 0.6932791487084269\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,075.04\n", + "Adstocked value: 98,075.21\n", + "Saturated value: 0.9984\n", + "Final response: 27938.2665\n", + "Raw spend: 98075.03786893142\n", + "After adstock: 98075.21433951966\n", + "After hill transform: 0.9984231382683938\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,489.36\n", + "Adstocked value: 645,489.69\n", + "Saturated value: 0.6933\n", + "Final response: 99074.8483\n", + "Raw spend: 645489.3572463602\n", + "After adstock: 645489.6905796935\n", + "After hill transform: 0.6932791487084269\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,075.04\n", + "Adstocked value: 98,075.21\n", + "Saturated value: 0.9984\n", + "Final response: 27938.2665\n", + "Raw spend: 98075.03786893142\n", + "After adstock: 98075.21433951966\n", + "After hill transform: 0.9984231382683938\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,489.36\n", + "Adstocked value: 645,489.69\n", + "Saturated value: 0.6933\n", + "Final response: 99074.8483\n", + "Raw spend: 645489.3572463751\n", + "After adstock: 645489.6905797084\n", + "After hill transform: 0.6932791487084298\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,075.04\n", + "Adstocked value: 98,075.21\n", + "Saturated value: 0.9984\n", + "Final response: 27938.2665\n", + "Raw spend: 98075.03786893142\n", + "After adstock: 98075.21433951966\n", + "After hill transform: 0.9984231382683938\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,489.36\n", + "Adstocked value: 645,489.69\n", + "Saturated value: 0.6933\n", + "Final response: 99074.8483\n", + "Raw spend: 645489.3572463602\n", + "After adstock: 645489.6905796935\n", + "After hill transform: 0.6932791487084269\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,075.04\n", + "Adstocked value: 98,075.21\n", + "Saturated value: 0.9984\n", + "Final response: 27938.2665\n", + "Raw spend: 98075.03786893142\n", + "After adstock: 98075.21433951966\n", + "After hill transform: 0.9984231382683938\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,489.36\n", + "Adstocked value: 645,489.69\n", + "Saturated value: 0.6933\n", + "Final response: 99074.8483\n", + "Raw spend: 645489.3572463602\n", + "After adstock: 645489.6905796935\n", + "After hill transform: 0.6932791487084269\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,075.04\n", + "Adstocked value: 98,075.21\n", + "Saturated value: 0.9984\n", + "Final response: 27938.2665\n", + "Raw spend: 98075.03786894633\n", + "After adstock: 98075.21433953456\n", + "After hill transform: 0.9984231382683945\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,489.36\n", + "Adstocked value: 645,489.69\n", + "Saturated value: 0.6933\n", + "Final response: 99074.8483\n", + "Raw spend: 645489.3572463602\n", + "After adstock: 645489.6905796935\n", + "After hill transform: 0.6932791487084269\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,075.04\n", + "Adstocked value: 98,075.21\n", + "Saturated value: 0.9984\n", + "Final response: 27938.2665\n", + "Raw spend: 98075.03786893142\n", + "After adstock: 98075.21433951966\n", + "After hill transform: 0.9984231382683938\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,489.36\n", + "Adstocked value: 645,489.69\n", + "Saturated value: 0.6933\n", + "Final response: 99074.8483\n", + "Raw spend: 645489.3572463602\n", + "After adstock: 645489.6905796935\n", + "After hill transform: 0.6932791487084269\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,075.04\n", + "Adstocked value: 98,075.21\n", + "Saturated value: 0.9984\n", + "Final response: 27938.2665\n", + "Raw spend: 98075.03786893142\n", + "After adstock: 98075.21433951966\n", + "After hill transform: 0.9984231382683938\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,489.36\n", + "Adstocked value: 645,489.69\n", + "Saturated value: 0.6933\n", + "Final response: 99074.8483\n", + "Raw spend: 645489.3572463751\n", + "After adstock: 645489.6905797084\n", + "After hill transform: 0.6932791487084298\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,075.04\n", + "Adstocked value: 98,075.21\n", + "Saturated value: 0.9984\n", + "Final response: 27938.2665\n", + "Raw spend: 98075.03786893142\n", + "After adstock: 98075.21433951966\n", + "After hill transform: 0.9984231382683938\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,489.36\n", + "Adstocked value: 645,489.69\n", + "Saturated value: 0.6933\n", + "Final response: 99074.8483\n", + "Raw spend: 645489.3572463602\n", + "After adstock: 645489.6905796935\n", + "After hill transform: 0.6932791487084269\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,075.04\n", + "Adstocked value: 98,075.21\n", + "Saturated value: 0.9984\n", + "Final response: 27938.2665\n", + "Raw spend: 98075.03786893142\n", + "After adstock: 98075.21433951966\n", + "After hill transform: 0.9984231382683938\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,489.36\n", + "Adstocked value: 645,489.69\n", + "Saturated value: 0.6933\n", + "Final response: 99074.8483\n", + "Raw spend: 645489.3572463602\n", + "After adstock: 645489.6905796935\n", + "After hill transform: 0.6932791487084269\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,075.04\n", + "Adstocked value: 98,075.21\n", + "Saturated value: 0.9984\n", + "Final response: 27938.2665\n", + "Raw spend: 98075.03786894633\n", + "After adstock: 98075.21433953456\n", + "After hill transform: 0.9984231382683945\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281798\n", + "After adstock: 455904.44475040206\n", + "After hill transform: 0.9531672654247708\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,536.62\n", + "Adstocked value: 645,536.95\n", + "Saturated value: 0.6933\n", + "Final response: 99076.1532\n", + "Raw spend: 645536.62160832\n", + "After adstock: 645536.9549416534\n", + "After hill transform: 0.693288279898501\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819685\n", + "After adstock: 107986.09856153018\n", + "After hill transform: 0.9837883468769081\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,024.11\n", + "Adstocked value: 98,024.28\n", + "Saturated value: 0.9984\n", + "Final response: 27938.2030\n", + "Raw spend: 98024.1051988967\n", + "After adstock: 98024.28166948493\n", + "After hill transform: 0.9984208668871051\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281798\n", + "After adstock: 455904.44475040206\n", + "After hill transform: 0.9531672654247708\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,536.62\n", + "Adstocked value: 645,536.95\n", + "Saturated value: 0.6933\n", + "Final response: 99076.1532\n", + "Raw spend: 645536.62160832\n", + "After adstock: 645536.9549416534\n", + "After hill transform: 0.693288279898501\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819685\n", + "After adstock: 107986.09856153018\n", + "After hill transform: 0.9837883468769081\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,024.11\n", + "Adstocked value: 98,024.28\n", + "Saturated value: 0.9984\n", + "Final response: 27938.2030\n", + "Raw spend: 98024.1051988967\n", + "After adstock: 98024.28166948493\n", + "After hill transform: 0.9984208668871051\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281947\n", + "After adstock: 455904.44475041697\n", + "After hill transform: 0.9531672654247753\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,536.62\n", + "Adstocked value: 645,536.95\n", + "Saturated value: 0.6933\n", + "Final response: 99076.1532\n", + "Raw spend: 645536.62160832\n", + "After adstock: 645536.9549416534\n", + "After hill transform: 0.693288279898501\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819685\n", + "After adstock: 107986.09856153018\n", + "After hill transform: 0.9837883468769081\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,024.11\n", + "Adstocked value: 98,024.28\n", + "Saturated value: 0.9984\n", + "Final response: 27938.2030\n", + "Raw spend: 98024.1051988967\n", + "After adstock: 98024.28166948493\n", + "After hill transform: 0.9984208668871051\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281798\n", + "After adstock: 455904.44475040206\n", + "After hill transform: 0.9531672654247708\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,536.62\n", + "Adstocked value: 645,536.95\n", + "Saturated value: 0.6933\n", + "Final response: 99076.1532\n", + "Raw spend: 645536.621608335\n", + "After adstock: 645536.9549416683\n", + "After hill transform: 0.6932882798985038\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819685\n", + "After adstock: 107986.09856153018\n", + "After hill transform: 0.9837883468769081\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,024.11\n", + "Adstocked value: 98,024.28\n", + "Saturated value: 0.9984\n", + "Final response: 27938.2030\n", + "Raw spend: 98024.1051988967\n", + "After adstock: 98024.28166948493\n", + "After hill transform: 0.9984208668871051\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281798\n", + "After adstock: 455904.44475040206\n", + "After hill transform: 0.9531672654247708\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,536.62\n", + "Adstocked value: 645,536.95\n", + "Saturated value: 0.6933\n", + "Final response: 99076.1532\n", + "Raw spend: 645536.62160832\n", + "After adstock: 645536.9549416534\n", + "After hill transform: 0.693288279898501\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522818195\n", + "After adstock: 107986.09856151527\n", + "After hill transform: 0.9837883468769023\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,024.11\n", + "Adstocked value: 98,024.28\n", + "Saturated value: 0.9984\n", + "Final response: 27938.2030\n", + "Raw spend: 98024.1051988967\n", + "After adstock: 98024.28166948493\n", + "After hill transform: 0.9984208668871051\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281798\n", + "After adstock: 455904.44475040206\n", + "After hill transform: 0.9531672654247708\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,536.62\n", + "Adstocked value: 645,536.95\n", + "Saturated value: 0.6933\n", + "Final response: 99076.1532\n", + "Raw spend: 645536.62160832\n", + "After adstock: 645536.9549416534\n", + "After hill transform: 0.693288279898501\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819685\n", + "After adstock: 107986.09856153018\n", + "After hill transform: 0.9837883468769081\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,024.11\n", + "Adstocked value: 98,024.28\n", + "Saturated value: 0.9984\n", + "Final response: 27938.2030\n", + "Raw spend: 98024.1051989116\n", + "After adstock: 98024.28166949983\n", + "After hill transform: 0.9984208668871057\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281798\n", + "After adstock: 455904.44475040206\n", + "After hill transform: 0.9531672654247708\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,536.62\n", + "Adstocked value: 645,536.95\n", + "Saturated value: 0.6933\n", + "Final response: 99076.1532\n", + "Raw spend: 645536.62160832\n", + "After adstock: 645536.9549416534\n", + "After hill transform: 0.693288279898501\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819685\n", + "After adstock: 107986.09856153018\n", + "After hill transform: 0.9837883468769081\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,024.11\n", + "Adstocked value: 98,024.28\n", + "Saturated value: 0.9984\n", + "Final response: 27938.2030\n", + "Raw spend: 98024.1051988967\n", + "After adstock: 98024.28166948493\n", + "After hill transform: 0.9984208668871051\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281947\n", + "After adstock: 455904.44475041697\n", + "After hill transform: 0.9531672654247753\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,536.62\n", + "Adstocked value: 645,536.95\n", + "Saturated value: 0.6933\n", + "Final response: 99076.1532\n", + "Raw spend: 645536.62160832\n", + "After adstock: 645536.9549416534\n", + "After hill transform: 0.693288279898501\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819685\n", + "After adstock: 107986.09856153018\n", + "After hill transform: 0.9837883468769081\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,024.11\n", + "Adstocked value: 98,024.28\n", + "Saturated value: 0.9984\n", + "Final response: 27938.2030\n", + "Raw spend: 98024.1051988967\n", + "After adstock: 98024.28166948493\n", + "After hill transform: 0.9984208668871051\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281798\n", + "After adstock: 455904.44475040206\n", + "After hill transform: 0.9531672654247708\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,536.62\n", + "Adstocked value: 645,536.95\n", + "Saturated value: 0.6933\n", + "Final response: 99076.1532\n", + "Raw spend: 645536.621608335\n", + "After adstock: 645536.9549416683\n", + "After hill transform: 0.6932882798985038\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819685\n", + "After adstock: 107986.09856153018\n", + "After hill transform: 0.9837883468769081\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,024.11\n", + "Adstocked value: 98,024.28\n", + "Saturated value: 0.9984\n", + "Final response: 27938.2030\n", + "Raw spend: 98024.1051988967\n", + "After adstock: 98024.28166948493\n", + "After hill transform: 0.9984208668871051\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281798\n", + "After adstock: 455904.44475040206\n", + "After hill transform: 0.9531672654247708\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,536.62\n", + "Adstocked value: 645,536.95\n", + "Saturated value: 0.6933\n", + "Final response: 99076.1532\n", + "Raw spend: 645536.62160832\n", + "After adstock: 645536.9549416534\n", + "After hill transform: 0.693288279898501\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522818195\n", + "After adstock: 107986.09856151527\n", + "After hill transform: 0.9837883468769023\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,024.11\n", + "Adstocked value: 98,024.28\n", + "Saturated value: 0.9984\n", + "Final response: 27938.2030\n", + "Raw spend: 98024.1051988967\n", + "After adstock: 98024.28166948493\n", + "After hill transform: 0.9984208668871051\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281798\n", + "After adstock: 455904.44475040206\n", + "After hill transform: 0.9531672654247708\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,536.62\n", + "Adstocked value: 645,536.95\n", + "Saturated value: 0.6933\n", + "Final response: 99076.1532\n", + "Raw spend: 645536.62160832\n", + "After adstock: 645536.9549416534\n", + "After hill transform: 0.693288279898501\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819685\n", + "After adstock: 107986.09856153018\n", + "After hill transform: 0.9837883468769081\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 98,024.11\n", + "Adstocked value: 98,024.28\n", + "Saturated value: 0.9984\n", + "Final response: 27938.2030\n", + "Raw spend: 98024.1051989116\n", + "After adstock: 98024.28166949983\n", + "After hill transform: 0.9984208668871057\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252805356\n", + "After adstock: 455904.4447502758\n", + "After hill transform: 0.9531672654247338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,895.95\n", + "Adstocked value: 645,896.28\n", + "Saturated value: 0.6934\n", + "Final response: 99086.0699\n", + "Raw spend: 645895.9468557667\n", + "After adstock: 645896.2801891001\n", + "After hill transform: 0.6933576725642205\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522815324\n", + "After adstock: 107986.09856148656\n", + "After hill transform: 0.9837883468768911\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 97,636.83\n", + "Adstocked value: 97,637.01\n", + "Saturated value: 0.9984\n", + "Final response: 27937.7156\n", + "Raw spend: 97636.83334893848\n", + "After adstock: 97637.00981952672\n", + "After hill transform: 0.9984034498615962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252805356\n", + "After adstock: 455904.4447502758\n", + "After hill transform: 0.9531672654247338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,895.95\n", + "Adstocked value: 645,896.28\n", + "Saturated value: 0.6934\n", + "Final response: 99086.0699\n", + "Raw spend: 645895.9468557667\n", + "After adstock: 645896.2801891001\n", + "After hill transform: 0.6933576725642205\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522815324\n", + "After adstock: 107986.09856148656\n", + "After hill transform: 0.9837883468768911\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 97,636.83\n", + "Adstocked value: 97,637.01\n", + "Saturated value: 0.9984\n", + "Final response: 27937.7156\n", + "Raw spend: 97636.83334893848\n", + "After adstock: 97637.00981952672\n", + "After hill transform: 0.9984034498615962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252806847\n", + "After adstock: 455904.4447502907\n", + "After hill transform: 0.9531672654247382\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,895.95\n", + "Adstocked value: 645,896.28\n", + "Saturated value: 0.6934\n", + "Final response: 99086.0699\n", + "Raw spend: 645895.9468557667\n", + "After adstock: 645896.2801891001\n", + "After hill transform: 0.6933576725642205\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522815324\n", + "After adstock: 107986.09856148656\n", + "After hill transform: 0.9837883468768911\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 97,636.83\n", + "Adstocked value: 97,637.01\n", + "Saturated value: 0.9984\n", + "Final response: 27937.7156\n", + "Raw spend: 97636.83334893848\n", + "After adstock: 97637.00981952672\n", + "After hill transform: 0.9984034498615962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252805356\n", + "After adstock: 455904.4447502758\n", + "After hill transform: 0.9531672654247338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,895.95\n", + "Adstocked value: 645,896.28\n", + "Saturated value: 0.6934\n", + "Final response: 99086.0699\n", + "Raw spend: 645895.9468557816\n", + "After adstock: 645896.280189115\n", + "After hill transform: 0.6933576725642234\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522815324\n", + "After adstock: 107986.09856148656\n", + "After hill transform: 0.9837883468768911\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 97,636.83\n", + "Adstocked value: 97,637.01\n", + "Saturated value: 0.9984\n", + "Final response: 27937.7156\n", + "Raw spend: 97636.83334893848\n", + "After adstock: 97637.00981952672\n", + "After hill transform: 0.9984034498615962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252805356\n", + "After adstock: 455904.4447502758\n", + "After hill transform: 0.9531672654247338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,895.95\n", + "Adstocked value: 645,896.28\n", + "Saturated value: 0.6934\n", + "Final response: 99086.0699\n", + "Raw spend: 645895.9468557667\n", + "After adstock: 645896.2801891001\n", + "After hill transform: 0.6933576725642205\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522816814\n", + "After adstock: 107986.09856150147\n", + "After hill transform: 0.9837883468768969\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 97,636.83\n", + "Adstocked value: 97,637.01\n", + "Saturated value: 0.9984\n", + "Final response: 27937.7156\n", + "Raw spend: 97636.83334893848\n", + "After adstock: 97637.00981952672\n", + "After hill transform: 0.9984034498615962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252805356\n", + "After adstock: 455904.4447502758\n", + "After hill transform: 0.9531672654247338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,895.95\n", + "Adstocked value: 645,896.28\n", + "Saturated value: 0.6934\n", + "Final response: 99086.0699\n", + "Raw spend: 645895.9468557667\n", + "After adstock: 645896.2801891001\n", + "After hill transform: 0.6933576725642205\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522815324\n", + "After adstock: 107986.09856148656\n", + "After hill transform: 0.9837883468768911\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 97,636.83\n", + "Adstocked value: 97,637.01\n", + "Saturated value: 0.9984\n", + "Final response: 27937.7156\n", + "Raw spend: 97636.83334895338\n", + "After adstock: 97637.00981954162\n", + "After hill transform: 0.9984034498615969\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252805356\n", + "After adstock: 455904.4447502758\n", + "After hill transform: 0.9531672654247338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,895.95\n", + "Adstocked value: 645,896.28\n", + "Saturated value: 0.6934\n", + "Final response: 99086.0699\n", + "Raw spend: 645895.9468557667\n", + "After adstock: 645896.2801891001\n", + "After hill transform: 0.6933576725642205\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522815324\n", + "After adstock: 107986.09856148656\n", + "After hill transform: 0.9837883468768911\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 97,636.83\n", + "Adstocked value: 97,637.01\n", + "Saturated value: 0.9984\n", + "Final response: 27937.7156\n", + "Raw spend: 97636.83334893848\n", + "After adstock: 97637.00981952672\n", + "After hill transform: 0.9984034498615962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252806847\n", + "After adstock: 455904.4447502907\n", + "After hill transform: 0.9531672654247382\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,895.95\n", + "Adstocked value: 645,896.28\n", + "Saturated value: 0.6934\n", + "Final response: 99086.0699\n", + "Raw spend: 645895.9468557667\n", + "After adstock: 645896.2801891001\n", + "After hill transform: 0.6933576725642205\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522815324\n", + "After adstock: 107986.09856148656\n", + "After hill transform: 0.9837883468768911\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 97,636.83\n", + "Adstocked value: 97,637.01\n", + "Saturated value: 0.9984\n", + "Final response: 27937.7156\n", + "Raw spend: 97636.83334893848\n", + "After adstock: 97637.00981952672\n", + "After hill transform: 0.9984034498615962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252805356\n", + "After adstock: 455904.4447502758\n", + "After hill transform: 0.9531672654247338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,895.95\n", + "Adstocked value: 645,896.28\n", + "Saturated value: 0.6934\n", + "Final response: 99086.0699\n", + "Raw spend: 645895.9468557816\n", + "After adstock: 645896.280189115\n", + "After hill transform: 0.6933576725642234\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522815324\n", + "After adstock: 107986.09856148656\n", + "After hill transform: 0.9837883468768911\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 97,636.83\n", + "Adstocked value: 97,637.01\n", + "Saturated value: 0.9984\n", + "Final response: 27937.7156\n", + "Raw spend: 97636.83334893848\n", + "After adstock: 97637.00981952672\n", + "After hill transform: 0.9984034498615962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252805356\n", + "After adstock: 455904.4447502758\n", + "After hill transform: 0.9531672654247338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,895.95\n", + "Adstocked value: 645,896.28\n", + "Saturated value: 0.6934\n", + "Final response: 99086.0699\n", + "Raw spend: 645895.9468557667\n", + "After adstock: 645896.2801891001\n", + "After hill transform: 0.6933576725642205\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522816814\n", + "After adstock: 107986.09856150147\n", + "After hill transform: 0.9837883468768969\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 97,636.83\n", + "Adstocked value: 97,637.01\n", + "Saturated value: 0.9984\n", + "Final response: 27937.7156\n", + "Raw spend: 97636.83334893848\n", + "After adstock: 97637.00981952672\n", + "After hill transform: 0.9984034498615962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252805356\n", + "After adstock: 455904.4447502758\n", + "After hill transform: 0.9531672654247338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 645,895.95\n", + "Adstocked value: 645,896.28\n", + "Saturated value: 0.6934\n", + "Final response: 99086.0699\n", + "Raw spend: 645895.9468557667\n", + "After adstock: 645896.2801891001\n", + "After hill transform: 0.6933576725642205\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522815324\n", + "After adstock: 107986.09856148656\n", + "After hill transform: 0.9837883468768911\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 97,636.83\n", + "Adstocked value: 97,637.01\n", + "Saturated value: 0.9984\n", + "Final response: 27937.7156\n", + "Raw spend: 97636.83334895338\n", + "After adstock: 97637.00981954162\n", + "After hill transform: 0.9984034498615969\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 647,740.59\n", + "Adstocked value: 647,740.92\n", + "Saturated value: 0.6937\n", + "Final response: 99136.8724\n", + "Raw spend: 647740.587756433\n", + "After adstock: 647740.9210897663\n", + "After hill transform: 0.6937131642802083\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 95,648.61\n", + "Adstocked value: 95,648.79\n", + "Saturated value: 0.9983\n", + "Final response: 27935.0949\n", + "Raw spend: 95648.60975702973\n", + "After adstock: 95648.78622761797\n", + "After hill transform: 0.9983097937457961\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 647,740.59\n", + "Adstocked value: 647,740.92\n", + "Saturated value: 0.6937\n", + "Final response: 99136.8724\n", + "Raw spend: 647740.587756433\n", + "After adstock: 647740.9210897663\n", + "After hill transform: 0.6937131642802083\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 95,648.61\n", + "Adstocked value: 95,648.79\n", + "Saturated value: 0.9983\n", + "Final response: 27935.0949\n", + "Raw spend: 95648.60975702973\n", + "After adstock: 95648.78622761797\n", + "After hill transform: 0.9983097937457961\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 647,740.59\n", + "Adstocked value: 647,740.92\n", + "Saturated value: 0.6937\n", + "Final response: 99136.8724\n", + "Raw spend: 647740.587756433\n", + "After adstock: 647740.9210897663\n", + "After hill transform: 0.6937131642802083\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 95,648.61\n", + "Adstocked value: 95,648.79\n", + "Saturated value: 0.9983\n", + "Final response: 27935.0949\n", + "Raw spend: 95648.60975702973\n", + "After adstock: 95648.78622761797\n", + "After hill transform: 0.9983097937457961\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 647,740.59\n", + "Adstocked value: 647,740.92\n", + "Saturated value: 0.6937\n", + "Final response: 99136.8724\n", + "Raw spend: 647740.5877564478\n", + "After adstock: 647740.9210897812\n", + "After hill transform: 0.6937131642802111\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 95,648.61\n", + "Adstocked value: 95,648.79\n", + "Saturated value: 0.9983\n", + "Final response: 27935.0949\n", + "Raw spend: 95648.60975702973\n", + "After adstock: 95648.78622761797\n", + "After hill transform: 0.9983097937457961\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 647,740.59\n", + "Adstocked value: 647,740.92\n", + "Saturated value: 0.6937\n", + "Final response: 99136.8724\n", + "Raw spend: 647740.587756433\n", + "After adstock: 647740.9210897663\n", + "After hill transform: 0.6937131642802083\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 95,648.61\n", + "Adstocked value: 95,648.79\n", + "Saturated value: 0.9983\n", + "Final response: 27935.0949\n", + "Raw spend: 95648.60975702973\n", + "After adstock: 95648.78622761797\n", + "After hill transform: 0.9983097937457961\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 647,740.59\n", + "Adstocked value: 647,740.92\n", + "Saturated value: 0.6937\n", + "Final response: 99136.8724\n", + "Raw spend: 647740.587756433\n", + "After adstock: 647740.9210897663\n", + "After hill transform: 0.6937131642802083\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 95,648.61\n", + "Adstocked value: 95,648.79\n", + "Saturated value: 0.9983\n", + "Final response: 27935.0949\n", + "Raw spend: 95648.60975704463\n", + "After adstock: 95648.78622763287\n", + "After hill transform: 0.9983097937457969\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 647,740.59\n", + "Adstocked value: 647,740.92\n", + "Saturated value: 0.6937\n", + "Final response: 99136.8724\n", + "Raw spend: 647740.587756433\n", + "After adstock: 647740.9210897663\n", + "After hill transform: 0.6937131642802083\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 95,648.61\n", + "Adstocked value: 95,648.79\n", + "Saturated value: 0.9983\n", + "Final response: 27935.0949\n", + "Raw spend: 95648.60975702973\n", + "After adstock: 95648.78622761797\n", + "After hill transform: 0.9983097937457961\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 647,740.59\n", + "Adstocked value: 647,740.92\n", + "Saturated value: 0.6937\n", + "Final response: 99136.8724\n", + "Raw spend: 647740.587756433\n", + "After adstock: 647740.9210897663\n", + "After hill transform: 0.6937131642802083\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 95,648.61\n", + "Adstocked value: 95,648.79\n", + "Saturated value: 0.9983\n", + "Final response: 27935.0949\n", + "Raw spend: 95648.60975702973\n", + "After adstock: 95648.78622761797\n", + "After hill transform: 0.9983097937457961\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 647,740.59\n", + "Adstocked value: 647,740.92\n", + "Saturated value: 0.6937\n", + "Final response: 99136.8724\n", + "Raw spend: 647740.5877564478\n", + "After adstock: 647740.9210897812\n", + "After hill transform: 0.6937131642802111\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 95,648.61\n", + "Adstocked value: 95,648.79\n", + "Saturated value: 0.9983\n", + "Final response: 27935.0949\n", + "Raw spend: 95648.60975702973\n", + "After adstock: 95648.78622761797\n", + "After hill transform: 0.9983097937457961\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 647,740.59\n", + "Adstocked value: 647,740.92\n", + "Saturated value: 0.6937\n", + "Final response: 99136.8724\n", + "Raw spend: 647740.587756433\n", + "After adstock: 647740.9210897663\n", + "After hill transform: 0.6937131642802083\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 95,648.61\n", + "Adstocked value: 95,648.79\n", + "Saturated value: 0.9983\n", + "Final response: 27935.0949\n", + "Raw spend: 95648.60975702973\n", + "After adstock: 95648.78622761797\n", + "After hill transform: 0.9983097937457961\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 647,740.59\n", + "Adstocked value: 647,740.92\n", + "Saturated value: 0.6937\n", + "Final response: 99136.8724\n", + "Raw spend: 647740.587756433\n", + "After adstock: 647740.9210897663\n", + "After hill transform: 0.6937131642802083\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 95,648.61\n", + "Adstocked value: 95,648.79\n", + "Saturated value: 0.9983\n", + "Final response: 27935.0949\n", + "Raw spend: 95648.60975704463\n", + "After adstock: 95648.78622763287\n", + "After hill transform: 0.9983097937457969\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281284\n", + "After adstock: 455904.44475035067\n", + "After hill transform: 0.9531672654247558\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,038.19\n", + "Adstocked value: 660,038.53\n", + "Saturated value: 0.6961\n", + "Final response: 99471.0767\n", + "Raw spend: 660038.193766881\n", + "After adstock: 660038.5271002144\n", + "After hill transform: 0.69605176855221\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522816608\n", + "After adstock: 107986.09856149941\n", + "After hill transform: 0.9837883468768961\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 82,393.79\n", + "Adstocked value: 82,393.96\n", + "Saturated value: 0.9974\n", + "Final response: 27910.9005\n", + "Raw spend: 82393.78580815053\n", + "After adstock: 82393.96227873876\n", + "After hill transform: 0.9974451659592634\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281284\n", + "After adstock: 455904.44475035067\n", + "After hill transform: 0.9531672654247558\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,038.19\n", + "Adstocked value: 660,038.53\n", + "Saturated value: 0.6961\n", + "Final response: 99471.0767\n", + "Raw spend: 660038.193766881\n", + "After adstock: 660038.5271002144\n", + "After hill transform: 0.69605176855221\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522816608\n", + "After adstock: 107986.09856149941\n", + "After hill transform: 0.9837883468768961\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 82,393.79\n", + "Adstocked value: 82,393.96\n", + "Saturated value: 0.9974\n", + "Final response: 27910.9005\n", + "Raw spend: 82393.78580815053\n", + "After adstock: 82393.96227873876\n", + "After hill transform: 0.9974451659592634\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281433\n", + "After adstock: 455904.44475036557\n", + "After hill transform: 0.9531672654247602\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,038.19\n", + "Adstocked value: 660,038.53\n", + "Saturated value: 0.6961\n", + "Final response: 99471.0767\n", + "Raw spend: 660038.193766881\n", + "After adstock: 660038.5271002144\n", + "After hill transform: 0.69605176855221\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522816608\n", + "After adstock: 107986.09856149941\n", + "After hill transform: 0.9837883468768961\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 82,393.79\n", + "Adstocked value: 82,393.96\n", + "Saturated value: 0.9974\n", + "Final response: 27910.9005\n", + "Raw spend: 82393.78580815053\n", + "After adstock: 82393.96227873876\n", + "After hill transform: 0.9974451659592634\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281284\n", + "After adstock: 455904.44475035067\n", + "After hill transform: 0.9531672654247558\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,038.19\n", + "Adstocked value: 660,038.53\n", + "Saturated value: 0.6961\n", + "Final response: 99471.0767\n", + "Raw spend: 660038.1937668959\n", + "After adstock: 660038.5271002293\n", + "After hill transform: 0.6960517685522127\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522816608\n", + "After adstock: 107986.09856149941\n", + "After hill transform: 0.9837883468768961\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 82,393.79\n", + "Adstocked value: 82,393.96\n", + "Saturated value: 0.9974\n", + "Final response: 27910.9005\n", + "Raw spend: 82393.78580815053\n", + "After adstock: 82393.96227873876\n", + "After hill transform: 0.9974451659592634\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281284\n", + "After adstock: 455904.44475035067\n", + "After hill transform: 0.9531672654247558\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,038.19\n", + "Adstocked value: 660,038.53\n", + "Saturated value: 0.6961\n", + "Final response: 99471.0767\n", + "Raw spend: 660038.193766881\n", + "After adstock: 660038.5271002144\n", + "After hill transform: 0.69605176855221\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522818099\n", + "After adstock: 107986.09856151431\n", + "After hill transform: 0.9837883468769019\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 82,393.79\n", + "Adstocked value: 82,393.96\n", + "Saturated value: 0.9974\n", + "Final response: 27910.9005\n", + "Raw spend: 82393.78580815053\n", + "After adstock: 82393.96227873876\n", + "After hill transform: 0.9974451659592634\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281284\n", + "After adstock: 455904.44475035067\n", + "After hill transform: 0.9531672654247558\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,038.19\n", + "Adstocked value: 660,038.53\n", + "Saturated value: 0.6961\n", + "Final response: 99471.0767\n", + "Raw spend: 660038.193766881\n", + "After adstock: 660038.5271002144\n", + "After hill transform: 0.69605176855221\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522816608\n", + "After adstock: 107986.09856149941\n", + "After hill transform: 0.9837883468768961\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 82,393.79\n", + "Adstocked value: 82,393.96\n", + "Saturated value: 0.9974\n", + "Final response: 27910.9005\n", + "Raw spend: 82393.78580816543\n", + "After adstock: 82393.96227875366\n", + "After hill transform: 0.9974451659592647\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281284\n", + "After adstock: 455904.44475035067\n", + "After hill transform: 0.9531672654247558\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,038.19\n", + "Adstocked value: 660,038.53\n", + "Saturated value: 0.6961\n", + "Final response: 99471.0767\n", + "Raw spend: 660038.193766881\n", + "After adstock: 660038.5271002144\n", + "After hill transform: 0.69605176855221\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522816608\n", + "After adstock: 107986.09856149941\n", + "After hill transform: 0.9837883468768961\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 82,393.79\n", + "Adstocked value: 82,393.96\n", + "Saturated value: 0.9974\n", + "Final response: 27910.9005\n", + "Raw spend: 82393.78580815053\n", + "After adstock: 82393.96227873876\n", + "After hill transform: 0.9974451659592634\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281433\n", + "After adstock: 455904.44475036557\n", + "After hill transform: 0.9531672654247602\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,038.19\n", + "Adstocked value: 660,038.53\n", + "Saturated value: 0.6961\n", + "Final response: 99471.0767\n", + "Raw spend: 660038.193766881\n", + "After adstock: 660038.5271002144\n", + "After hill transform: 0.69605176855221\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522816608\n", + "After adstock: 107986.09856149941\n", + "After hill transform: 0.9837883468768961\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 82,393.79\n", + "Adstocked value: 82,393.96\n", + "Saturated value: 0.9974\n", + "Final response: 27910.9005\n", + "Raw spend: 82393.78580815053\n", + "After adstock: 82393.96227873876\n", + "After hill transform: 0.9974451659592634\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281284\n", + "After adstock: 455904.44475035067\n", + "After hill transform: 0.9531672654247558\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,038.19\n", + "Adstocked value: 660,038.53\n", + "Saturated value: 0.6961\n", + "Final response: 99471.0767\n", + "Raw spend: 660038.1937668959\n", + "After adstock: 660038.5271002293\n", + "After hill transform: 0.6960517685522127\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522816608\n", + "After adstock: 107986.09856149941\n", + "After hill transform: 0.9837883468768961\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 82,393.79\n", + "Adstocked value: 82,393.96\n", + "Saturated value: 0.9974\n", + "Final response: 27910.9005\n", + "Raw spend: 82393.78580815053\n", + "After adstock: 82393.96227873876\n", + "After hill transform: 0.9974451659592634\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281284\n", + "After adstock: 455904.44475035067\n", + "After hill transform: 0.9531672654247558\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,038.19\n", + "Adstocked value: 660,038.53\n", + "Saturated value: 0.6961\n", + "Final response: 99471.0767\n", + "Raw spend: 660038.193766881\n", + "After adstock: 660038.5271002144\n", + "After hill transform: 0.69605176855221\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522818099\n", + "After adstock: 107986.09856151431\n", + "After hill transform: 0.9837883468769019\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 82,393.79\n", + "Adstocked value: 82,393.96\n", + "Saturated value: 0.9974\n", + "Final response: 27910.9005\n", + "Raw spend: 82393.78580815053\n", + "After adstock: 82393.96227873876\n", + "After hill transform: 0.9974451659592634\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281284\n", + "After adstock: 455904.44475035067\n", + "After hill transform: 0.9531672654247558\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,038.19\n", + "Adstocked value: 660,038.53\n", + "Saturated value: 0.6961\n", + "Final response: 99471.0767\n", + "Raw spend: 660038.193766881\n", + "After adstock: 660038.5271002144\n", + "After hill transform: 0.69605176855221\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522816608\n", + "After adstock: 107986.09856149941\n", + "After hill transform: 0.9837883468768961\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 82,393.79\n", + "Adstocked value: 82,393.96\n", + "Saturated value: 0.9974\n", + "Final response: 27910.9005\n", + "Raw spend: 82393.78580816543\n", + "After adstock: 82393.96227875366\n", + "After hill transform: 0.9974451659592647\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 720,354.85\n", + "Adstocked value: 720,355.18\n", + "Saturated value: 0.7068\n", + "Final response: 101005.8677\n", + "Raw spend: 720354.8514357883\n", + "After adstock: 720355.1847691217\n", + "After hill transform: 0.7067915138170723\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 93,435.99\n", + "Adstocked value: 93,436.32\n", + "Saturated value: 0.9764\n", + "Final response: 65593.3859\n", + "Raw spend: 93435.99068709987\n", + "After adstock: 93436.3240204332\n", + "After hill transform: 0.9764475356358837\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,908.41\n", + "Adstocked value: 31,908.59\n", + "Saturated value: 0.9656\n", + "Final response: 27019.5227\n", + "Raw spend: 31908.41117452347\n", + "After adstock: 31908.587645111704\n", + "After hill transform: 0.9655902099077237\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 720,354.85\n", + "Adstocked value: 720,355.18\n", + "Saturated value: 0.7068\n", + "Final response: 101005.8677\n", + "Raw spend: 720354.8514357883\n", + "After adstock: 720355.1847691217\n", + "After hill transform: 0.7067915138170723\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 93,435.99\n", + "Adstocked value: 93,436.32\n", + "Saturated value: 0.9764\n", + "Final response: 65593.3859\n", + "Raw spend: 93435.99068709987\n", + "After adstock: 93436.3240204332\n", + "After hill transform: 0.9764475356358837\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,908.41\n", + "Adstocked value: 31,908.59\n", + "Saturated value: 0.9656\n", + "Final response: 27019.5227\n", + "Raw spend: 31908.41117452347\n", + "After adstock: 31908.587645111704\n", + "After hill transform: 0.9655902099077237\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 720,354.85\n", + "Adstocked value: 720,355.18\n", + "Saturated value: 0.7068\n", + "Final response: 101005.8677\n", + "Raw spend: 720354.8514357883\n", + "After adstock: 720355.1847691217\n", + "After hill transform: 0.7067915138170723\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 93,435.99\n", + "Adstocked value: 93,436.32\n", + "Saturated value: 0.9764\n", + "Final response: 65593.3859\n", + "Raw spend: 93435.99068709987\n", + "After adstock: 93436.3240204332\n", + "After hill transform: 0.9764475356358837\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,908.41\n", + "Adstocked value: 31,908.59\n", + "Saturated value: 0.9656\n", + "Final response: 27019.5227\n", + "Raw spend: 31908.41117452347\n", + "After adstock: 31908.587645111704\n", + "After hill transform: 0.9655902099077237\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 720,354.85\n", + "Adstocked value: 720,355.18\n", + "Saturated value: 0.7068\n", + "Final response: 101005.8677\n", + "Raw spend: 720354.8514358032\n", + "After adstock: 720355.1847691366\n", + "After hill transform: 0.706791513817075\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 93,435.99\n", + "Adstocked value: 93,436.32\n", + "Saturated value: 0.9764\n", + "Final response: 65593.3859\n", + "Raw spend: 93435.99068709987\n", + "After adstock: 93436.3240204332\n", + "After hill transform: 0.9764475356358837\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,908.41\n", + "Adstocked value: 31,908.59\n", + "Saturated value: 0.9656\n", + "Final response: 27019.5227\n", + "Raw spend: 31908.41117452347\n", + "After adstock: 31908.587645111704\n", + "After hill transform: 0.9655902099077237\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 720,354.85\n", + "Adstocked value: 720,355.18\n", + "Saturated value: 0.7068\n", + "Final response: 101005.8677\n", + "Raw spend: 720354.8514357883\n", + "After adstock: 720355.1847691217\n", + "After hill transform: 0.7067915138170723\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 93,435.99\n", + "Adstocked value: 93,436.32\n", + "Saturated value: 0.9764\n", + "Final response: 65593.3859\n", + "Raw spend: 93435.99068711477\n", + "After adstock: 93436.3240204481\n", + "After hill transform: 0.9764475356358934\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,908.41\n", + "Adstocked value: 31,908.59\n", + "Saturated value: 0.9656\n", + "Final response: 27019.5227\n", + "Raw spend: 31908.41117452347\n", + "After adstock: 31908.587645111704\n", + "After hill transform: 0.9655902099077237\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 720,354.85\n", + "Adstocked value: 720,355.18\n", + "Saturated value: 0.7068\n", + "Final response: 101005.8677\n", + "Raw spend: 720354.8514357883\n", + "After adstock: 720355.1847691217\n", + "After hill transform: 0.7067915138170723\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 93,435.99\n", + "Adstocked value: 93,436.32\n", + "Saturated value: 0.9764\n", + "Final response: 65593.3859\n", + "Raw spend: 93435.99068709987\n", + "After adstock: 93436.3240204332\n", + "After hill transform: 0.9764475356358837\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,908.41\n", + "Adstocked value: 31,908.59\n", + "Saturated value: 0.9656\n", + "Final response: 27019.5227\n", + "Raw spend: 31908.41117453837\n", + "After adstock: 31908.587645126605\n", + "After hill transform: 0.9655902099077667\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 720,354.85\n", + "Adstocked value: 720,355.18\n", + "Saturated value: 0.7068\n", + "Final response: 101005.8677\n", + "Raw spend: 720354.8514357883\n", + "After adstock: 720355.1847691217\n", + "After hill transform: 0.7067915138170723\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 93,435.99\n", + "Adstocked value: 93,436.32\n", + "Saturated value: 0.9764\n", + "Final response: 65593.3859\n", + "Raw spend: 93435.99068709987\n", + "After adstock: 93436.3240204332\n", + "After hill transform: 0.9764475356358837\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,908.41\n", + "Adstocked value: 31,908.59\n", + "Saturated value: 0.9656\n", + "Final response: 27019.5227\n", + "Raw spend: 31908.41117452347\n", + "After adstock: 31908.587645111704\n", + "After hill transform: 0.9655902099077237\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 720,354.85\n", + "Adstocked value: 720,355.18\n", + "Saturated value: 0.7068\n", + "Final response: 101005.8677\n", + "Raw spend: 720354.8514357883\n", + "After adstock: 720355.1847691217\n", + "After hill transform: 0.7067915138170723\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 93,435.99\n", + "Adstocked value: 93,436.32\n", + "Saturated value: 0.9764\n", + "Final response: 65593.3859\n", + "Raw spend: 93435.99068709987\n", + "After adstock: 93436.3240204332\n", + "After hill transform: 0.9764475356358837\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,908.41\n", + "Adstocked value: 31,908.59\n", + "Saturated value: 0.9656\n", + "Final response: 27019.5227\n", + "Raw spend: 31908.41117452347\n", + "After adstock: 31908.587645111704\n", + "After hill transform: 0.9655902099077237\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 720,354.85\n", + "Adstocked value: 720,355.18\n", + "Saturated value: 0.7068\n", + "Final response: 101005.8677\n", + "Raw spend: 720354.8514358032\n", + "After adstock: 720355.1847691366\n", + "After hill transform: 0.706791513817075\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 93,435.99\n", + "Adstocked value: 93,436.32\n", + "Saturated value: 0.9764\n", + "Final response: 65593.3859\n", + "Raw spend: 93435.99068709987\n", + "After adstock: 93436.3240204332\n", + "After hill transform: 0.9764475356358837\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,908.41\n", + "Adstocked value: 31,908.59\n", + "Saturated value: 0.9656\n", + "Final response: 27019.5227\n", + "Raw spend: 31908.41117452347\n", + "After adstock: 31908.587645111704\n", + "After hill transform: 0.9655902099077237\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 720,354.85\n", + "Adstocked value: 720,355.18\n", + "Saturated value: 0.7068\n", + "Final response: 101005.8677\n", + "Raw spend: 720354.8514357883\n", + "After adstock: 720355.1847691217\n", + "After hill transform: 0.7067915138170723\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 93,435.99\n", + "Adstocked value: 93,436.32\n", + "Saturated value: 0.9764\n", + "Final response: 65593.3859\n", + "Raw spend: 93435.99068711477\n", + "After adstock: 93436.3240204481\n", + "After hill transform: 0.9764475356358934\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,908.41\n", + "Adstocked value: 31,908.59\n", + "Saturated value: 0.9656\n", + "Final response: 27019.5227\n", + "Raw spend: 31908.41117452347\n", + "After adstock: 31908.587645111704\n", + "After hill transform: 0.9655902099077237\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 720,354.85\n", + "Adstocked value: 720,355.18\n", + "Saturated value: 0.7068\n", + "Final response: 101005.8677\n", + "Raw spend: 720354.8514357883\n", + "After adstock: 720355.1847691217\n", + "After hill transform: 0.7067915138170723\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 93,435.99\n", + "Adstocked value: 93,436.32\n", + "Saturated value: 0.9764\n", + "Final response: 65593.3859\n", + "Raw spend: 93435.99068709987\n", + "After adstock: 93436.3240204332\n", + "After hill transform: 0.9764475356358837\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 31,908.41\n", + "Adstocked value: 31,908.59\n", + "Saturated value: 0.9656\n", + "Final response: 27019.5227\n", + "Raw spend: 31908.41117453837\n", + "After adstock: 31908.587645126605\n", + "After hill transform: 0.9655902099077667\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 674,931.94\n", + "Adstocked value: 674,932.27\n", + "Saturated value: 0.6988\n", + "Final response: 99865.7234\n", + "Raw spend: 674931.9359165266\n", + "After adstock: 674932.26924986\n", + "After hill transform: 0.6988133203117245\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 104,442.16\n", + "Adstocked value: 104,442.50\n", + "Saturated value: 0.9823\n", + "Final response: 65988.2915\n", + "Raw spend: 104442.16206861754\n", + "After adstock: 104442.49540195087\n", + "After hill transform: 0.9823262482353904\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 69,878.69\n", + "Adstocked value: 69,878.86\n", + "Saturated value: 0.9960\n", + "Final response: 27869.6242\n", + "Raw spend: 69878.6874131282\n", + "After adstock: 69878.86388371643\n", + "After hill transform: 0.9959700848369535\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 674,931.94\n", + "Adstocked value: 674,932.27\n", + "Saturated value: 0.6988\n", + "Final response: 99865.7234\n", + "Raw spend: 674931.9359165266\n", + "After adstock: 674932.26924986\n", + "After hill transform: 0.6988133203117245\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 104,442.16\n", + "Adstocked value: 104,442.50\n", + "Saturated value: 0.9823\n", + "Final response: 65988.2915\n", + "Raw spend: 104442.16206861754\n", + "After adstock: 104442.49540195087\n", + "After hill transform: 0.9823262482353904\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 69,878.69\n", + "Adstocked value: 69,878.86\n", + "Saturated value: 0.9960\n", + "Final response: 27869.6242\n", + "Raw spend: 69878.6874131282\n", + "After adstock: 69878.86388371643\n", + "After hill transform: 0.9959700848369535\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 696,699.64\n", + "Adstocked value: 696,699.98\n", + "Saturated value: 0.7027\n", + "Final response: 100423.5866\n", + "Raw spend: 696699.6436082816\n", + "After adstock: 696699.976941615\n", + "After hill transform: 0.7027169844185759\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 99,167.75\n", + "Adstocked value: 99,168.08\n", + "Saturated value: 0.9798\n", + "Final response: 65818.2661\n", + "Raw spend: 99167.75115290603\n", + "After adstock: 99168.08448623936\n", + "After hill transform: 0.9797951863288553\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 51,682.46\n", + "Adstocked value: 51,682.63\n", + "Saturated value: 0.9907\n", + "Final response: 27723.2892\n", + "Raw spend: 51682.45617855128\n", + "After adstock: 51682.632649139516\n", + "After hill transform: 0.9907405458879323\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 696,699.64\n", + "Adstocked value: 696,699.98\n", + "Saturated value: 0.7027\n", + "Final response: 100423.5866\n", + "Raw spend: 696699.6436082816\n", + "After adstock: 696699.976941615\n", + "After hill transform: 0.7027169844185759\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 99,167.75\n", + "Adstocked value: 99,168.08\n", + "Saturated value: 0.9798\n", + "Final response: 65818.2661\n", + "Raw spend: 99167.75115290603\n", + "After adstock: 99168.08448623936\n", + "After hill transform: 0.9797951863288553\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 51,682.46\n", + "Adstocked value: 51,682.63\n", + "Saturated value: 0.9907\n", + "Final response: 27723.2892\n", + "Raw spend: 51682.45617855128\n", + "After adstock: 51682.632649139516\n", + "After hill transform: 0.9907405458879323\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 696,699.64\n", + "Adstocked value: 696,699.98\n", + "Saturated value: 0.7027\n", + "Final response: 100423.5866\n", + "Raw spend: 696699.6436082816\n", + "After adstock: 696699.976941615\n", + "After hill transform: 0.7027169844185759\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 99,167.75\n", + "Adstocked value: 99,168.08\n", + "Saturated value: 0.9798\n", + "Final response: 65818.2661\n", + "Raw spend: 99167.75115290603\n", + "After adstock: 99168.08448623936\n", + "After hill transform: 0.9797951863288553\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 51,682.46\n", + "Adstocked value: 51,682.63\n", + "Saturated value: 0.9907\n", + "Final response: 27723.2892\n", + "Raw spend: 51682.45617855128\n", + "After adstock: 51682.632649139516\n", + "After hill transform: 0.9907405458879323\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 696,699.64\n", + "Adstocked value: 696,699.98\n", + "Saturated value: 0.7027\n", + "Final response: 100423.5866\n", + "Raw spend: 696699.6436082965\n", + "After adstock: 696699.9769416299\n", + "After hill transform: 0.7027169844185785\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 99,167.75\n", + "Adstocked value: 99,168.08\n", + "Saturated value: 0.9798\n", + "Final response: 65818.2661\n", + "Raw spend: 99167.75115290603\n", + "After adstock: 99168.08448623936\n", + "After hill transform: 0.9797951863288553\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 51,682.46\n", + "Adstocked value: 51,682.63\n", + "Saturated value: 0.9907\n", + "Final response: 27723.2892\n", + "Raw spend: 51682.45617855128\n", + "After adstock: 51682.632649139516\n", + "After hill transform: 0.9907405458879323\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 696,699.64\n", + "Adstocked value: 696,699.98\n", + "Saturated value: 0.7027\n", + "Final response: 100423.5866\n", + "Raw spend: 696699.6436082816\n", + "After adstock: 696699.976941615\n", + "After hill transform: 0.7027169844185759\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 99,167.75\n", + "Adstocked value: 99,168.08\n", + "Saturated value: 0.9798\n", + "Final response: 65818.2661\n", + "Raw spend: 99167.75115292093\n", + "After adstock: 99168.08448625426\n", + "After hill transform: 0.9797951863288632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 51,682.46\n", + "Adstocked value: 51,682.63\n", + "Saturated value: 0.9907\n", + "Final response: 27723.2892\n", + "Raw spend: 51682.45617855128\n", + "After adstock: 51682.632649139516\n", + "After hill transform: 0.9907405458879323\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 696,699.64\n", + "Adstocked value: 696,699.98\n", + "Saturated value: 0.7027\n", + "Final response: 100423.5866\n", + "Raw spend: 696699.6436082816\n", + "After adstock: 696699.976941615\n", + "After hill transform: 0.7027169844185759\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 99,167.75\n", + "Adstocked value: 99,168.08\n", + "Saturated value: 0.9798\n", + "Final response: 65818.2661\n", + "Raw spend: 99167.75115290603\n", + "After adstock: 99168.08448623936\n", + "After hill transform: 0.9797951863288553\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 51,682.46\n", + "Adstocked value: 51,682.63\n", + "Saturated value: 0.9907\n", + "Final response: 27723.2892\n", + "Raw spend: 51682.45617856618\n", + "After adstock: 51682.63264915442\n", + "After hill transform: 0.9907405458879396\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 696,699.64\n", + "Adstocked value: 696,699.98\n", + "Saturated value: 0.7027\n", + "Final response: 100423.5866\n", + "Raw spend: 696699.6436082816\n", + "After adstock: 696699.976941615\n", + "After hill transform: 0.7027169844185759\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 99,167.75\n", + "Adstocked value: 99,168.08\n", + "Saturated value: 0.9798\n", + "Final response: 65818.2661\n", + "Raw spend: 99167.75115290603\n", + "After adstock: 99168.08448623936\n", + "After hill transform: 0.9797951863288553\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 51,682.46\n", + "Adstocked value: 51,682.63\n", + "Saturated value: 0.9907\n", + "Final response: 27723.2892\n", + "Raw spend: 51682.45617855128\n", + "After adstock: 51682.632649139516\n", + "After hill transform: 0.9907405458879323\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 696,699.64\n", + "Adstocked value: 696,699.98\n", + "Saturated value: 0.7027\n", + "Final response: 100423.5866\n", + "Raw spend: 696699.6436082816\n", + "After adstock: 696699.976941615\n", + "After hill transform: 0.7027169844185759\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 99,167.75\n", + "Adstocked value: 99,168.08\n", + "Saturated value: 0.9798\n", + "Final response: 65818.2661\n", + "Raw spend: 99167.75115290603\n", + "After adstock: 99168.08448623936\n", + "After hill transform: 0.9797951863288553\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 51,682.46\n", + "Adstocked value: 51,682.63\n", + "Saturated value: 0.9907\n", + "Final response: 27723.2892\n", + "Raw spend: 51682.45617855128\n", + "After adstock: 51682.632649139516\n", + "After hill transform: 0.9907405458879323\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 696,699.64\n", + "Adstocked value: 696,699.98\n", + "Saturated value: 0.7027\n", + "Final response: 100423.5866\n", + "Raw spend: 696699.6436082965\n", + "After adstock: 696699.9769416299\n", + "After hill transform: 0.7027169844185785\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 99,167.75\n", + "Adstocked value: 99,168.08\n", + "Saturated value: 0.9798\n", + "Final response: 65818.2661\n", + "Raw spend: 99167.75115290603\n", + "After adstock: 99168.08448623936\n", + "After hill transform: 0.9797951863288553\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 51,682.46\n", + "Adstocked value: 51,682.63\n", + "Saturated value: 0.9907\n", + "Final response: 27723.2892\n", + "Raw spend: 51682.45617855128\n", + "After adstock: 51682.632649139516\n", + "After hill transform: 0.9907405458879323\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 696,699.64\n", + "Adstocked value: 696,699.98\n", + "Saturated value: 0.7027\n", + "Final response: 100423.5866\n", + "Raw spend: 696699.6436082816\n", + "After adstock: 696699.976941615\n", + "After hill transform: 0.7027169844185759\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 99,167.75\n", + "Adstocked value: 99,168.08\n", + "Saturated value: 0.9798\n", + "Final response: 65818.2661\n", + "Raw spend: 99167.75115292093\n", + "After adstock: 99168.08448625426\n", + "After hill transform: 0.9797951863288632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 51,682.46\n", + "Adstocked value: 51,682.63\n", + "Saturated value: 0.9907\n", + "Final response: 27723.2892\n", + "Raw spend: 51682.45617855128\n", + "After adstock: 51682.632649139516\n", + "After hill transform: 0.9907405458879323\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 696,699.64\n", + "Adstocked value: 696,699.98\n", + "Saturated value: 0.7027\n", + "Final response: 100423.5866\n", + "Raw spend: 696699.6436082816\n", + "After adstock: 696699.976941615\n", + "After hill transform: 0.7027169844185759\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 99,167.75\n", + "Adstocked value: 99,168.08\n", + "Saturated value: 0.9798\n", + "Final response: 65818.2661\n", + "Raw spend: 99167.75115290603\n", + "After adstock: 99168.08448623936\n", + "After hill transform: 0.9797951863288553\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 51,682.46\n", + "Adstocked value: 51,682.63\n", + "Saturated value: 0.9907\n", + "Final response: 27723.2892\n", + "Raw spend: 51682.45617856618\n", + "After adstock: 51682.63264915442\n", + "After hill transform: 0.9907405458879396\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,496.46\n", + "Adstocked value: 694,496.80\n", + "Saturated value: 0.7023\n", + "Final response: 100368.1097\n", + "Raw spend: 694496.4638703526\n", + "After adstock: 694496.797203686\n", + "After hill transform: 0.702328783395364\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,907.48\n", + "Adstocked value: 102,907.81\n", + "Saturated value: 0.9816\n", + "Final response: 65941.9777\n", + "Raw spend: 102907.47905417984\n", + "After adstock: 102907.81238751317\n", + "After hill transform: 0.9816368039927037\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,323.54\n", + "Adstocked value: 50,323.72\n", + "Saturated value: 0.9900\n", + "Final response: 27703.6005\n", + "Raw spend: 50323.54289938314\n", + "After adstock: 50323.719369971375\n", + "After hill transform: 0.9900369330305346\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,496.46\n", + "Adstocked value: 694,496.80\n", + "Saturated value: 0.7023\n", + "Final response: 100368.1097\n", + "Raw spend: 694496.4638703526\n", + "After adstock: 694496.797203686\n", + "After hill transform: 0.702328783395364\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,907.48\n", + "Adstocked value: 102,907.81\n", + "Saturated value: 0.9816\n", + "Final response: 65941.9777\n", + "Raw spend: 102907.47905417984\n", + "After adstock: 102907.81238751317\n", + "After hill transform: 0.9816368039927037\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,323.54\n", + "Adstocked value: 50,323.72\n", + "Saturated value: 0.9900\n", + "Final response: 27703.6005\n", + "Raw spend: 50323.54289938314\n", + "After adstock: 50323.719369971375\n", + "After hill transform: 0.9900369330305346\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,496.46\n", + "Adstocked value: 694,496.80\n", + "Saturated value: 0.7023\n", + "Final response: 100368.1097\n", + "Raw spend: 694496.4638703526\n", + "After adstock: 694496.797203686\n", + "After hill transform: 0.702328783395364\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,907.48\n", + "Adstocked value: 102,907.81\n", + "Saturated value: 0.9816\n", + "Final response: 65941.9777\n", + "Raw spend: 102907.47905417984\n", + "After adstock: 102907.81238751317\n", + "After hill transform: 0.9816368039927037\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,323.54\n", + "Adstocked value: 50,323.72\n", + "Saturated value: 0.9900\n", + "Final response: 27703.6005\n", + "Raw spend: 50323.54289938314\n", + "After adstock: 50323.719369971375\n", + "After hill transform: 0.9900369330305346\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,496.46\n", + "Adstocked value: 694,496.80\n", + "Saturated value: 0.7023\n", + "Final response: 100368.1097\n", + "Raw spend: 694496.4638703675\n", + "After adstock: 694496.7972037009\n", + "After hill transform: 0.7023287833953665\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,907.48\n", + "Adstocked value: 102,907.81\n", + "Saturated value: 0.9816\n", + "Final response: 65941.9777\n", + "Raw spend: 102907.47905417984\n", + "After adstock: 102907.81238751317\n", + "After hill transform: 0.9816368039927037\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,323.54\n", + "Adstocked value: 50,323.72\n", + "Saturated value: 0.9900\n", + "Final response: 27703.6005\n", + "Raw spend: 50323.54289938314\n", + "After adstock: 50323.719369971375\n", + "After hill transform: 0.9900369330305346\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,496.46\n", + "Adstocked value: 694,496.80\n", + "Saturated value: 0.7023\n", + "Final response: 100368.1097\n", + "Raw spend: 694496.4638703526\n", + "After adstock: 694496.797203686\n", + "After hill transform: 0.702328783395364\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,907.48\n", + "Adstocked value: 102,907.81\n", + "Saturated value: 0.9816\n", + "Final response: 65941.9777\n", + "Raw spend: 102907.47905419474\n", + "After adstock: 102907.81238752807\n", + "After hill transform: 0.9816368039927106\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,323.54\n", + "Adstocked value: 50,323.72\n", + "Saturated value: 0.9900\n", + "Final response: 27703.6005\n", + "Raw spend: 50323.54289938314\n", + "After adstock: 50323.719369971375\n", + "After hill transform: 0.9900369330305346\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,496.46\n", + "Adstocked value: 694,496.80\n", + "Saturated value: 0.7023\n", + "Final response: 100368.1097\n", + "Raw spend: 694496.4638703526\n", + "After adstock: 694496.797203686\n", + "After hill transform: 0.702328783395364\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,907.48\n", + "Adstocked value: 102,907.81\n", + "Saturated value: 0.9816\n", + "Final response: 65941.9777\n", + "Raw spend: 102907.47905417984\n", + "After adstock: 102907.81238751317\n", + "After hill transform: 0.9816368039927037\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,323.54\n", + "Adstocked value: 50,323.72\n", + "Saturated value: 0.9900\n", + "Final response: 27703.6005\n", + "Raw spend: 50323.54289939804\n", + "After adstock: 50323.71936998628\n", + "After hill transform: 0.9900369330305427\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,496.46\n", + "Adstocked value: 694,496.80\n", + "Saturated value: 0.7023\n", + "Final response: 100368.1097\n", + "Raw spend: 694496.4638703526\n", + "After adstock: 694496.797203686\n", + "After hill transform: 0.702328783395364\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,907.48\n", + "Adstocked value: 102,907.81\n", + "Saturated value: 0.9816\n", + "Final response: 65941.9777\n", + "Raw spend: 102907.47905417984\n", + "After adstock: 102907.81238751317\n", + "After hill transform: 0.9816368039927037\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,323.54\n", + "Adstocked value: 50,323.72\n", + "Saturated value: 0.9900\n", + "Final response: 27703.6005\n", + "Raw spend: 50323.54289938314\n", + "After adstock: 50323.719369971375\n", + "After hill transform: 0.9900369330305346\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,496.46\n", + "Adstocked value: 694,496.80\n", + "Saturated value: 0.7023\n", + "Final response: 100368.1097\n", + "Raw spend: 694496.4638703526\n", + "After adstock: 694496.797203686\n", + "After hill transform: 0.702328783395364\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,907.48\n", + "Adstocked value: 102,907.81\n", + "Saturated value: 0.9816\n", + "Final response: 65941.9777\n", + "Raw spend: 102907.47905417984\n", + "After adstock: 102907.81238751317\n", + "After hill transform: 0.9816368039927037\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,323.54\n", + "Adstocked value: 50,323.72\n", + "Saturated value: 0.9900\n", + "Final response: 27703.6005\n", + "Raw spend: 50323.54289938314\n", + "After adstock: 50323.719369971375\n", + "After hill transform: 0.9900369330305346\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,496.46\n", + "Adstocked value: 694,496.80\n", + "Saturated value: 0.7023\n", + "Final response: 100368.1097\n", + "Raw spend: 694496.4638703675\n", + "After adstock: 694496.7972037009\n", + "After hill transform: 0.7023287833953665\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,907.48\n", + "Adstocked value: 102,907.81\n", + "Saturated value: 0.9816\n", + "Final response: 65941.9777\n", + "Raw spend: 102907.47905417984\n", + "After adstock: 102907.81238751317\n", + "After hill transform: 0.9816368039927037\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,323.54\n", + "Adstocked value: 50,323.72\n", + "Saturated value: 0.9900\n", + "Final response: 27703.6005\n", + "Raw spend: 50323.54289938314\n", + "After adstock: 50323.719369971375\n", + "After hill transform: 0.9900369330305346\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,496.46\n", + "Adstocked value: 694,496.80\n", + "Saturated value: 0.7023\n", + "Final response: 100368.1097\n", + "Raw spend: 694496.4638703526\n", + "After adstock: 694496.797203686\n", + "After hill transform: 0.702328783395364\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,907.48\n", + "Adstocked value: 102,907.81\n", + "Saturated value: 0.9816\n", + "Final response: 65941.9777\n", + "Raw spend: 102907.47905419474\n", + "After adstock: 102907.81238752807\n", + "After hill transform: 0.9816368039927106\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,323.54\n", + "Adstocked value: 50,323.72\n", + "Saturated value: 0.9900\n", + "Final response: 27703.6005\n", + "Raw spend: 50323.54289938314\n", + "After adstock: 50323.719369971375\n", + "After hill transform: 0.9900369330305346\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,496.46\n", + "Adstocked value: 694,496.80\n", + "Saturated value: 0.7023\n", + "Final response: 100368.1097\n", + "Raw spend: 694496.4638703526\n", + "After adstock: 694496.797203686\n", + "After hill transform: 0.702328783395364\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,907.48\n", + "Adstocked value: 102,907.81\n", + "Saturated value: 0.9816\n", + "Final response: 65941.9777\n", + "Raw spend: 102907.47905417984\n", + "After adstock: 102907.81238751317\n", + "After hill transform: 0.9816368039927037\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,323.54\n", + "Adstocked value: 50,323.72\n", + "Saturated value: 0.9900\n", + "Final response: 27703.6005\n", + "Raw spend: 50323.54289939804\n", + "After adstock: 50323.71936998628\n", + "After hill transform: 0.9900369330305427\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 692,899.66\n", + "Adstocked value: 692,900.00\n", + "Saturated value: 0.7020\n", + "Final response: 100327.7654\n", + "Raw spend: 692899.6646406647\n", + "After adstock: 692899.9979739981\n", + "After hill transform: 0.7020464731381255\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,974.75\n", + "Adstocked value: 46,974.92\n", + "Saturated value: 0.9880\n", + "Final response: 27645.5930\n", + "Raw spend: 46974.746231937985\n", + "After adstock: 46974.92270252622\n", + "After hill transform: 0.9879639340081111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 692,899.66\n", + "Adstocked value: 692,900.00\n", + "Saturated value: 0.7020\n", + "Final response: 100327.7654\n", + "Raw spend: 692899.6646406647\n", + "After adstock: 692899.9979739981\n", + "After hill transform: 0.7020464731381255\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,974.75\n", + "Adstocked value: 46,974.92\n", + "Saturated value: 0.9880\n", + "Final response: 27645.5930\n", + "Raw spend: 46974.746231937985\n", + "After adstock: 46974.92270252622\n", + "After hill transform: 0.9879639340081111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 692,899.66\n", + "Adstocked value: 692,900.00\n", + "Saturated value: 0.7020\n", + "Final response: 100327.7654\n", + "Raw spend: 692899.6646406647\n", + "After adstock: 692899.9979739981\n", + "After hill transform: 0.7020464731381255\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,974.75\n", + "Adstocked value: 46,974.92\n", + "Saturated value: 0.9880\n", + "Final response: 27645.5930\n", + "Raw spend: 46974.746231937985\n", + "After adstock: 46974.92270252622\n", + "After hill transform: 0.9879639340081111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 692,899.66\n", + "Adstocked value: 692,900.00\n", + "Saturated value: 0.7020\n", + "Final response: 100327.7654\n", + "Raw spend: 692899.6646406796\n", + "After adstock: 692899.997974013\n", + "After hill transform: 0.7020464731381282\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,974.75\n", + "Adstocked value: 46,974.92\n", + "Saturated value: 0.9880\n", + "Final response: 27645.5930\n", + "Raw spend: 46974.746231937985\n", + "After adstock: 46974.92270252622\n", + "After hill transform: 0.9879639340081111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 692,899.66\n", + "Adstocked value: 692,900.00\n", + "Saturated value: 0.7020\n", + "Final response: 100327.7654\n", + "Raw spend: 692899.6646406647\n", + "After adstock: 692899.9979739981\n", + "After hill transform: 0.7020464731381255\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,974.75\n", + "Adstocked value: 46,974.92\n", + "Saturated value: 0.9880\n", + "Final response: 27645.5930\n", + "Raw spend: 46974.746231937985\n", + "After adstock: 46974.92270252622\n", + "After hill transform: 0.9879639340081111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 692,899.66\n", + "Adstocked value: 692,900.00\n", + "Saturated value: 0.7020\n", + "Final response: 100327.7654\n", + "Raw spend: 692899.6646406647\n", + "After adstock: 692899.9979739981\n", + "After hill transform: 0.7020464731381255\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,974.75\n", + "Adstocked value: 46,974.92\n", + "Saturated value: 0.9880\n", + "Final response: 27645.5930\n", + "Raw spend: 46974.746231952886\n", + "After adstock: 46974.922702541124\n", + "After hill transform: 0.9879639340081215\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 692,899.66\n", + "Adstocked value: 692,900.00\n", + "Saturated value: 0.7020\n", + "Final response: 100327.7654\n", + "Raw spend: 692899.6646406647\n", + "After adstock: 692899.9979739981\n", + "After hill transform: 0.7020464731381255\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,974.75\n", + "Adstocked value: 46,974.92\n", + "Saturated value: 0.9880\n", + "Final response: 27645.5930\n", + "Raw spend: 46974.746231937985\n", + "After adstock: 46974.92270252622\n", + "After hill transform: 0.9879639340081111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 692,899.66\n", + "Adstocked value: 692,900.00\n", + "Saturated value: 0.7020\n", + "Final response: 100327.7654\n", + "Raw spend: 692899.6646406647\n", + "After adstock: 692899.9979739981\n", + "After hill transform: 0.7020464731381255\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,974.75\n", + "Adstocked value: 46,974.92\n", + "Saturated value: 0.9880\n", + "Final response: 27645.5930\n", + "Raw spend: 46974.746231937985\n", + "After adstock: 46974.92270252622\n", + "After hill transform: 0.9879639340081111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 692,899.66\n", + "Adstocked value: 692,900.00\n", + "Saturated value: 0.7020\n", + "Final response: 100327.7654\n", + "Raw spend: 692899.6646406796\n", + "After adstock: 692899.997974013\n", + "After hill transform: 0.7020464731381282\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,974.75\n", + "Adstocked value: 46,974.92\n", + "Saturated value: 0.9880\n", + "Final response: 27645.5930\n", + "Raw spend: 46974.746231937985\n", + "After adstock: 46974.92270252622\n", + "After hill transform: 0.9879639340081111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 692,899.66\n", + "Adstocked value: 692,900.00\n", + "Saturated value: 0.7020\n", + "Final response: 100327.7654\n", + "Raw spend: 692899.6646406647\n", + "After adstock: 692899.9979739981\n", + "After hill transform: 0.7020464731381255\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,974.75\n", + "Adstocked value: 46,974.92\n", + "Saturated value: 0.9880\n", + "Final response: 27645.5930\n", + "Raw spend: 46974.746231937985\n", + "After adstock: 46974.92270252622\n", + "After hill transform: 0.9879639340081111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 692,899.66\n", + "Adstocked value: 692,900.00\n", + "Saturated value: 0.7020\n", + "Final response: 100327.7654\n", + "Raw spend: 692899.6646406647\n", + "After adstock: 692899.9979739981\n", + "After hill transform: 0.7020464731381255\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,974.75\n", + "Adstocked value: 46,974.92\n", + "Saturated value: 0.9880\n", + "Final response: 27645.5930\n", + "Raw spend: 46974.746231952886\n", + "After adstock: 46974.922702541124\n", + "After hill transform: 0.9879639340081215\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 695,900.86\n", + "Adstocked value: 695,901.19\n", + "Saturated value: 0.7026\n", + "Final response: 100403.4979\n", + "Raw spend: 695900.8557298688\n", + "After adstock: 695901.1890632021\n", + "After hill transform: 0.7025764135003503\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,740.07\n", + "Adstocked value: 43,740.24\n", + "Saturated value: 0.9854\n", + "Final response: 27572.9224\n", + "Raw spend: 43740.06848058438\n", + "After adstock: 43740.244951172615\n", + "After hill transform: 0.9853669223786679\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 695,900.86\n", + "Adstocked value: 695,901.19\n", + "Saturated value: 0.7026\n", + "Final response: 100403.4979\n", + "Raw spend: 695900.8557298688\n", + "After adstock: 695901.1890632021\n", + "After hill transform: 0.7025764135003503\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,740.07\n", + "Adstocked value: 43,740.24\n", + "Saturated value: 0.9854\n", + "Final response: 27572.9224\n", + "Raw spend: 43740.06848058438\n", + "After adstock: 43740.244951172615\n", + "After hill transform: 0.9853669223786679\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 695,900.86\n", + "Adstocked value: 695,901.19\n", + "Saturated value: 0.7026\n", + "Final response: 100403.4979\n", + "Raw spend: 695900.8557298688\n", + "After adstock: 695901.1890632021\n", + "After hill transform: 0.7025764135003503\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,740.07\n", + "Adstocked value: 43,740.24\n", + "Saturated value: 0.9854\n", + "Final response: 27572.9224\n", + "Raw spend: 43740.06848058438\n", + "After adstock: 43740.244951172615\n", + "After hill transform: 0.9853669223786679\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 695,900.86\n", + "Adstocked value: 695,901.19\n", + "Saturated value: 0.7026\n", + "Final response: 100403.4979\n", + "Raw spend: 695900.8557298837\n", + "After adstock: 695901.189063217\n", + "After hill transform: 0.7025764135003529\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,740.07\n", + "Adstocked value: 43,740.24\n", + "Saturated value: 0.9854\n", + "Final response: 27572.9224\n", + "Raw spend: 43740.06848058438\n", + "After adstock: 43740.244951172615\n", + "After hill transform: 0.9853669223786679\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 695,900.86\n", + "Adstocked value: 695,901.19\n", + "Saturated value: 0.7026\n", + "Final response: 100403.4979\n", + "Raw spend: 695900.8557298688\n", + "After adstock: 695901.1890632021\n", + "After hill transform: 0.7025764135003503\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,740.07\n", + "Adstocked value: 43,740.24\n", + "Saturated value: 0.9854\n", + "Final response: 27572.9224\n", + "Raw spend: 43740.06848058438\n", + "After adstock: 43740.244951172615\n", + "After hill transform: 0.9853669223786679\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 695,900.86\n", + "Adstocked value: 695,901.19\n", + "Saturated value: 0.7026\n", + "Final response: 100403.4979\n", + "Raw spend: 695900.8557298688\n", + "After adstock: 695901.1890632021\n", + "After hill transform: 0.7025764135003503\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,740.07\n", + "Adstocked value: 43,740.24\n", + "Saturated value: 0.9854\n", + "Final response: 27572.9224\n", + "Raw spend: 43740.06848059928\n", + "After adstock: 43740.24495118752\n", + "After hill transform: 0.9853669223786814\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 695,900.86\n", + "Adstocked value: 695,901.19\n", + "Saturated value: 0.7026\n", + "Final response: 100403.4979\n", + "Raw spend: 695900.8557298688\n", + "After adstock: 695901.1890632021\n", + "After hill transform: 0.7025764135003503\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,740.07\n", + "Adstocked value: 43,740.24\n", + "Saturated value: 0.9854\n", + "Final response: 27572.9224\n", + "Raw spend: 43740.06848058438\n", + "After adstock: 43740.244951172615\n", + "After hill transform: 0.9853669223786679\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 695,900.86\n", + "Adstocked value: 695,901.19\n", + "Saturated value: 0.7026\n", + "Final response: 100403.4979\n", + "Raw spend: 695900.8557298688\n", + "After adstock: 695901.1890632021\n", + "After hill transform: 0.7025764135003503\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,740.07\n", + "Adstocked value: 43,740.24\n", + "Saturated value: 0.9854\n", + "Final response: 27572.9224\n", + "Raw spend: 43740.06848058438\n", + "After adstock: 43740.244951172615\n", + "After hill transform: 0.9853669223786679\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 695,900.86\n", + "Adstocked value: 695,901.19\n", + "Saturated value: 0.7026\n", + "Final response: 100403.4979\n", + "Raw spend: 695900.8557298837\n", + "After adstock: 695901.189063217\n", + "After hill transform: 0.7025764135003529\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,740.07\n", + "Adstocked value: 43,740.24\n", + "Saturated value: 0.9854\n", + "Final response: 27572.9224\n", + "Raw spend: 43740.06848058438\n", + "After adstock: 43740.244951172615\n", + "After hill transform: 0.9853669223786679\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 695,900.86\n", + "Adstocked value: 695,901.19\n", + "Saturated value: 0.7026\n", + "Final response: 100403.4979\n", + "Raw spend: 695900.8557298688\n", + "After adstock: 695901.1890632021\n", + "After hill transform: 0.7025764135003503\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,740.07\n", + "Adstocked value: 43,740.24\n", + "Saturated value: 0.9854\n", + "Final response: 27572.9224\n", + "Raw spend: 43740.06848058438\n", + "After adstock: 43740.244951172615\n", + "After hill transform: 0.9853669223786679\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 695,900.86\n", + "Adstocked value: 695,901.19\n", + "Saturated value: 0.7026\n", + "Final response: 100403.4979\n", + "Raw spend: 695900.8557298688\n", + "After adstock: 695901.1890632021\n", + "After hill transform: 0.7025764135003503\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,740.07\n", + "Adstocked value: 43,740.24\n", + "Saturated value: 0.9854\n", + "Final response: 27572.9224\n", + "Raw spend: 43740.06848059928\n", + "After adstock: 43740.24495118752\n", + "After hill transform: 0.9853669223786814\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 695,251.01\n", + "Adstocked value: 695,251.35\n", + "Saturated value: 0.7025\n", + "Final response: 100387.1341\n", + "Raw spend: 695251.0146144729\n", + "After adstock: 695251.3479478062\n", + "After hill transform: 0.7024619068823387\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,440.53\n", + "Adstocked value: 44,440.70\n", + "Saturated value: 0.9860\n", + "Final response: 27590.3373\n", + "Raw spend: 44440.52846703309\n", + "After adstock: 44440.704937621325\n", + "After hill transform: 0.9859892740022798\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 695,251.01\n", + "Adstocked value: 695,251.35\n", + "Saturated value: 0.7025\n", + "Final response: 100387.1341\n", + "Raw spend: 695251.0146144729\n", + "After adstock: 695251.3479478062\n", + "After hill transform: 0.7024619068823387\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,440.53\n", + "Adstocked value: 44,440.70\n", + "Saturated value: 0.9860\n", + "Final response: 27590.3373\n", + "Raw spend: 44440.52846703309\n", + "After adstock: 44440.704937621325\n", + "After hill transform: 0.9859892740022798\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 695,251.01\n", + "Adstocked value: 695,251.35\n", + "Saturated value: 0.7025\n", + "Final response: 100387.1341\n", + "Raw spend: 695251.0146144729\n", + "After adstock: 695251.3479478062\n", + "After hill transform: 0.7024619068823387\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,440.53\n", + "Adstocked value: 44,440.70\n", + "Saturated value: 0.9860\n", + "Final response: 27590.3373\n", + "Raw spend: 44440.52846703309\n", + "After adstock: 44440.704937621325\n", + "After hill transform: 0.9859892740022798\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 695,251.01\n", + "Adstocked value: 695,251.35\n", + "Saturated value: 0.7025\n", + "Final response: 100387.1341\n", + "Raw spend: 695251.0146144878\n", + "After adstock: 695251.3479478211\n", + "After hill transform: 0.7024619068823413\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,440.53\n", + "Adstocked value: 44,440.70\n", + "Saturated value: 0.9860\n", + "Final response: 27590.3373\n", + "Raw spend: 44440.52846703309\n", + "After adstock: 44440.704937621325\n", + "After hill transform: 0.9859892740022798\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 695,251.01\n", + "Adstocked value: 695,251.35\n", + "Saturated value: 0.7025\n", + "Final response: 100387.1341\n", + "Raw spend: 695251.0146144729\n", + "After adstock: 695251.3479478062\n", + "After hill transform: 0.7024619068823387\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,440.53\n", + "Adstocked value: 44,440.70\n", + "Saturated value: 0.9860\n", + "Final response: 27590.3373\n", + "Raw spend: 44440.52846703309\n", + "After adstock: 44440.704937621325\n", + "After hill transform: 0.9859892740022798\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 695,251.01\n", + "Adstocked value: 695,251.35\n", + "Saturated value: 0.7025\n", + "Final response: 100387.1341\n", + "Raw spend: 695251.0146144729\n", + "After adstock: 695251.3479478062\n", + "After hill transform: 0.7024619068823387\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,440.53\n", + "Adstocked value: 44,440.70\n", + "Saturated value: 0.9860\n", + "Final response: 27590.3373\n", + "Raw spend: 44440.52846704799\n", + "After adstock: 44440.70493763623\n", + "After hill transform: 0.9859892740022926\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 695,251.01\n", + "Adstocked value: 695,251.35\n", + "Saturated value: 0.7025\n", + "Final response: 100387.1341\n", + "Raw spend: 695251.0146144729\n", + "After adstock: 695251.3479478062\n", + "After hill transform: 0.7024619068823387\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,440.53\n", + "Adstocked value: 44,440.70\n", + "Saturated value: 0.9860\n", + "Final response: 27590.3373\n", + "Raw spend: 44440.52846703309\n", + "After adstock: 44440.704937621325\n", + "After hill transform: 0.9859892740022798\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 695,251.01\n", + "Adstocked value: 695,251.35\n", + "Saturated value: 0.7025\n", + "Final response: 100387.1341\n", + "Raw spend: 695251.0146144729\n", + "After adstock: 695251.3479478062\n", + "After hill transform: 0.7024619068823387\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,440.53\n", + "Adstocked value: 44,440.70\n", + "Saturated value: 0.9860\n", + "Final response: 27590.3373\n", + "Raw spend: 44440.52846703309\n", + "After adstock: 44440.704937621325\n", + "After hill transform: 0.9859892740022798\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 695,251.01\n", + "Adstocked value: 695,251.35\n", + "Saturated value: 0.7025\n", + "Final response: 100387.1341\n", + "Raw spend: 695251.0146144878\n", + "After adstock: 695251.3479478211\n", + "After hill transform: 0.7024619068823413\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,440.53\n", + "Adstocked value: 44,440.70\n", + "Saturated value: 0.9860\n", + "Final response: 27590.3373\n", + "Raw spend: 44440.52846703309\n", + "After adstock: 44440.704937621325\n", + "After hill transform: 0.9859892740022798\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 695,251.01\n", + "Adstocked value: 695,251.35\n", + "Saturated value: 0.7025\n", + "Final response: 100387.1341\n", + "Raw spend: 695251.0146144729\n", + "After adstock: 695251.3479478062\n", + "After hill transform: 0.7024619068823387\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,440.53\n", + "Adstocked value: 44,440.70\n", + "Saturated value: 0.9860\n", + "Final response: 27590.3373\n", + "Raw spend: 44440.52846703309\n", + "After adstock: 44440.704937621325\n", + "After hill transform: 0.9859892740022798\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 695,251.01\n", + "Adstocked value: 695,251.35\n", + "Saturated value: 0.7025\n", + "Final response: 100387.1341\n", + "Raw spend: 695251.0146144729\n", + "After adstock: 695251.3479478062\n", + "After hill transform: 0.7024619068823387\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,440.53\n", + "Adstocked value: 44,440.70\n", + "Saturated value: 0.9860\n", + "Final response: 27590.3373\n", + "Raw spend: 44440.52846704799\n", + "After adstock: 44440.70493763623\n", + "After hill transform: 0.9859892740022926\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 692,001.81\n", + "Adstocked value: 692,002.14\n", + "Saturated value: 0.7019\n", + "Final response: 100305.0299\n", + "Raw spend: 692001.8089904223\n", + "After adstock: 692002.1423237557\n", + "After hill transform: 0.7018873806943995\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 47,942.83\n", + "Adstocked value: 47,943.00\n", + "Saturated value: 0.9886\n", + "Final response: 27663.9200\n", + "Raw spend: 47942.828449644825\n", + "After adstock: 47943.00492023306\n", + "After hill transform: 0.9886188815423278\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 692,001.81\n", + "Adstocked value: 692,002.14\n", + "Saturated value: 0.7019\n", + "Final response: 100305.0299\n", + "Raw spend: 692001.8089904223\n", + "After adstock: 692002.1423237557\n", + "After hill transform: 0.7018873806943995\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 47,942.83\n", + "Adstocked value: 47,943.00\n", + "Saturated value: 0.9886\n", + "Final response: 27663.9200\n", + "Raw spend: 47942.828449644825\n", + "After adstock: 47943.00492023306\n", + "After hill transform: 0.9886188815423278\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,584.25\n", + "Adstocked value: 694,584.58\n", + "Saturated value: 0.7023\n", + "Final response: 100370.3244\n", + "Raw spend: 694584.2498273456\n", + "After adstock: 694584.583160679\n", + "After hill transform: 0.702344280448033\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,159.23\n", + "Adstocked value: 45,159.41\n", + "Saturated value: 0.9866\n", + "Final response: 27607.1814\n", + "Raw spend: 45159.23038145697\n", + "After adstock: 45159.406852045206\n", + "After hill transform: 0.9865912298815666\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,584.25\n", + "Adstocked value: 694,584.58\n", + "Saturated value: 0.7023\n", + "Final response: 100370.3244\n", + "Raw spend: 694584.2498273456\n", + "After adstock: 694584.583160679\n", + "After hill transform: 0.702344280448033\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,159.23\n", + "Adstocked value: 45,159.41\n", + "Saturated value: 0.9866\n", + "Final response: 27607.1814\n", + "Raw spend: 45159.23038145697\n", + "After adstock: 45159.406852045206\n", + "After hill transform: 0.9865912298815666\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,907.92\n", + "Adstocked value: 694,908.25\n", + "Saturated value: 0.7024\n", + "Final response: 100378.4869\n", + "Raw spend: 694907.9209132894\n", + "After adstock: 694908.2542466228\n", + "After hill transform: 0.702401397899881\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,810.35\n", + "Adstocked value: 44,810.52\n", + "Saturated value: 0.9863\n", + "Final response: 27599.1295\n", + "Raw spend: 44810.347186659375\n", + "After adstock: 44810.52365724761\n", + "After hill transform: 0.9863034791420697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,907.92\n", + "Adstocked value: 694,908.25\n", + "Saturated value: 0.7024\n", + "Final response: 100378.4869\n", + "Raw spend: 694907.9209132894\n", + "After adstock: 694908.2542466228\n", + "After hill transform: 0.702401397899881\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,810.35\n", + "Adstocked value: 44,810.52\n", + "Saturated value: 0.9863\n", + "Final response: 27599.1295\n", + "Raw spend: 44810.347186659375\n", + "After adstock: 44810.52365724761\n", + "After hill transform: 0.9863034791420697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,907.92\n", + "Adstocked value: 694,908.25\n", + "Saturated value: 0.7024\n", + "Final response: 100378.4869\n", + "Raw spend: 694907.9209132894\n", + "After adstock: 694908.2542466228\n", + "After hill transform: 0.702401397899881\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,810.35\n", + "Adstocked value: 44,810.52\n", + "Saturated value: 0.9863\n", + "Final response: 27599.1295\n", + "Raw spend: 44810.347186659375\n", + "After adstock: 44810.52365724761\n", + "After hill transform: 0.9863034791420697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,907.92\n", + "Adstocked value: 694,908.25\n", + "Saturated value: 0.7024\n", + "Final response: 100378.4869\n", + "Raw spend: 694907.9209133043\n", + "After adstock: 694908.2542466377\n", + "After hill transform: 0.7024013978998837\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,810.35\n", + "Adstocked value: 44,810.52\n", + "Saturated value: 0.9863\n", + "Final response: 27599.1295\n", + "Raw spend: 44810.347186659375\n", + "After adstock: 44810.52365724761\n", + "After hill transform: 0.9863034791420697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,907.92\n", + "Adstocked value: 694,908.25\n", + "Saturated value: 0.7024\n", + "Final response: 100378.4869\n", + "Raw spend: 694907.9209132894\n", + "After adstock: 694908.2542466228\n", + "After hill transform: 0.702401397899881\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,810.35\n", + "Adstocked value: 44,810.52\n", + "Saturated value: 0.9863\n", + "Final response: 27599.1295\n", + "Raw spend: 44810.347186659375\n", + "After adstock: 44810.52365724761\n", + "After hill transform: 0.9863034791420697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,907.92\n", + "Adstocked value: 694,908.25\n", + "Saturated value: 0.7024\n", + "Final response: 100378.4869\n", + "Raw spend: 694907.9209132894\n", + "After adstock: 694908.2542466228\n", + "After hill transform: 0.702401397899881\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,810.35\n", + "Adstocked value: 44,810.52\n", + "Saturated value: 0.9863\n", + "Final response: 27599.1295\n", + "Raw spend: 44810.34718667428\n", + "After adstock: 44810.523657262514\n", + "After hill transform: 0.9863034791420822\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,907.92\n", + "Adstocked value: 694,908.25\n", + "Saturated value: 0.7024\n", + "Final response: 100378.4869\n", + "Raw spend: 694907.9209132894\n", + "After adstock: 694908.2542466228\n", + "After hill transform: 0.702401397899881\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,810.35\n", + "Adstocked value: 44,810.52\n", + "Saturated value: 0.9863\n", + "Final response: 27599.1295\n", + "Raw spend: 44810.347186659375\n", + "After adstock: 44810.52365724761\n", + "After hill transform: 0.9863034791420697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,907.92\n", + "Adstocked value: 694,908.25\n", + "Saturated value: 0.7024\n", + "Final response: 100378.4869\n", + "Raw spend: 694907.9209132894\n", + "After adstock: 694908.2542466228\n", + "After hill transform: 0.702401397899881\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,810.35\n", + "Adstocked value: 44,810.52\n", + "Saturated value: 0.9863\n", + "Final response: 27599.1295\n", + "Raw spend: 44810.347186659375\n", + "After adstock: 44810.52365724761\n", + "After hill transform: 0.9863034791420697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,907.92\n", + "Adstocked value: 694,908.25\n", + "Saturated value: 0.7024\n", + "Final response: 100378.4869\n", + "Raw spend: 694907.9209133043\n", + "After adstock: 694908.2542466377\n", + "After hill transform: 0.7024013978998837\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,810.35\n", + "Adstocked value: 44,810.52\n", + "Saturated value: 0.9863\n", + "Final response: 27599.1295\n", + "Raw spend: 44810.347186659375\n", + "After adstock: 44810.52365724761\n", + "After hill transform: 0.9863034791420697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,907.92\n", + "Adstocked value: 694,908.25\n", + "Saturated value: 0.7024\n", + "Final response: 100378.4869\n", + "Raw spend: 694907.9209132894\n", + "After adstock: 694908.2542466228\n", + "After hill transform: 0.702401397899881\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,810.35\n", + "Adstocked value: 44,810.52\n", + "Saturated value: 0.9863\n", + "Final response: 27599.1295\n", + "Raw spend: 44810.347186659375\n", + "After adstock: 44810.52365724761\n", + "After hill transform: 0.9863034791420697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,907.92\n", + "Adstocked value: 694,908.25\n", + "Saturated value: 0.7024\n", + "Final response: 100378.4869\n", + "Raw spend: 694907.9209132894\n", + "After adstock: 694908.2542466228\n", + "After hill transform: 0.702401397899881\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,810.35\n", + "Adstocked value: 44,810.52\n", + "Saturated value: 0.9863\n", + "Final response: 27599.1295\n", + "Raw spend: 44810.34718667428\n", + "After adstock: 44810.523657262514\n", + "After hill transform: 0.9863034791420822\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,661.89\n", + "Adstocked value: 678,662.23\n", + "Saturated value: 0.6995\n", + "Final response: 99962.8795\n", + "Raw spend: 678661.8927290613\n", + "After adstock: 678662.2260623947\n", + "After hill transform: 0.6994931730415149\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 62,321.85\n", + "Adstocked value: 62,322.02\n", + "Saturated value: 0.9945\n", + "Final response: 27827.6966\n", + "Raw spend: 62321.847169045854\n", + "After adstock: 62322.02363963409\n", + "After hill transform: 0.9944717271628489\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,661.89\n", + "Adstocked value: 678,662.23\n", + "Saturated value: 0.6995\n", + "Final response: 99962.8795\n", + "Raw spend: 678661.8927290613\n", + "After adstock: 678662.2260623947\n", + "After hill transform: 0.6994931730415149\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 62,321.85\n", + "Adstocked value: 62,322.02\n", + "Saturated value: 0.9945\n", + "Final response: 27827.6966\n", + "Raw spend: 62321.847169045854\n", + "After adstock: 62322.02363963409\n", + "After hill transform: 0.9944717271628489\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 693,283.32\n", + "Adstocked value: 693,283.65\n", + "Saturated value: 0.7021\n", + "Final response: 100337.4692\n", + "Raw spend: 693283.3180948666\n", + "After adstock: 693283.6514282\n", + "After hill transform: 0.7021143755514209\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,561.50\n", + "Adstocked value: 46,561.67\n", + "Saturated value: 0.9877\n", + "Final response: 27637.3345\n", + "Raw spend: 46561.49718489802\n", + "After adstock: 46561.67365548626\n", + "After hill transform: 0.9876688030089588\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 693,283.32\n", + "Adstocked value: 693,283.65\n", + "Saturated value: 0.7021\n", + "Final response: 100337.4692\n", + "Raw spend: 693283.3180948666\n", + "After adstock: 693283.6514282\n", + "After hill transform: 0.7021143755514209\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 46,561.50\n", + "Adstocked value: 46,561.67\n", + "Saturated value: 0.9877\n", + "Final response: 27637.3345\n", + "Raw spend: 46561.49718489802\n", + "After adstock: 46561.67365548626\n", + "After hill transform: 0.9876688030089588\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,491.00\n", + "Adstocked value: 694,491.33\n", + "Saturated value: 0.7023\n", + "Final response: 100367.9717\n", + "Raw spend: 694490.9950902932\n", + "After adstock: 694491.3284236266\n", + "After hill transform: 0.7023278178991068\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,259.75\n", + "Adstocked value: 45,259.93\n", + "Saturated value: 0.9867\n", + "Final response: 27609.4589\n", + "Raw spend: 45259.74912412134\n", + "After adstock: 45259.92559470958\n", + "After hill transform: 0.9866726175104354\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,491.00\n", + "Adstocked value: 694,491.33\n", + "Saturated value: 0.7023\n", + "Final response: 100367.9717\n", + "Raw spend: 694490.9950902932\n", + "After adstock: 694491.3284236266\n", + "After hill transform: 0.7023278178991068\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,259.75\n", + "Adstocked value: 45,259.93\n", + "Saturated value: 0.9867\n", + "Final response: 27609.4589\n", + "Raw spend: 45259.74912412134\n", + "After adstock: 45259.92559470958\n", + "After hill transform: 0.9866726175104354\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,740.35\n", + "Adstocked value: 694,740.69\n", + "Saturated value: 0.7024\n", + "Final response: 100374.2617\n", + "Raw spend: 694740.3538807681\n", + "After adstock: 694740.6872141014\n", + "After hill transform: 0.7023718318625829\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,990.97\n", + "Adstocked value: 44,991.14\n", + "Saturated value: 0.9865\n", + "Final response: 27603.3269\n", + "Raw spend: 44990.966723556034\n", + "After adstock: 44991.14319414427\n", + "After hill transform: 0.9864534805924846\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,740.35\n", + "Adstocked value: 694,740.69\n", + "Saturated value: 0.7024\n", + "Final response: 100374.2617\n", + "Raw spend: 694740.3538807681\n", + "After adstock: 694740.6872141014\n", + "After hill transform: 0.7023718318625829\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,990.97\n", + "Adstocked value: 44,991.14\n", + "Saturated value: 0.9865\n", + "Final response: 27603.3269\n", + "Raw spend: 44990.966723556034\n", + "After adstock: 44991.14319414427\n", + "After hill transform: 0.9864534805924846\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,831.12\n", + "Adstocked value: 694,831.45\n", + "Saturated value: 0.7024\n", + "Final response: 100376.5505\n", + "Raw spend: 694831.11958921\n", + "After adstock: 694831.4529225434\n", + "After hill transform: 0.7023878479356747\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,893.13\n", + "Adstocked value: 44,893.31\n", + "Saturated value: 0.9864\n", + "Final response: 27601.0610\n", + "Raw spend: 44893.13089046767\n", + "After adstock: 44893.30736105591\n", + "After hill transform: 0.9863725067861422\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,831.12\n", + "Adstocked value: 694,831.45\n", + "Saturated value: 0.7024\n", + "Final response: 100376.5505\n", + "Raw spend: 694831.11958921\n", + "After adstock: 694831.4529225434\n", + "After hill transform: 0.7023878479356747\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,893.13\n", + "Adstocked value: 44,893.31\n", + "Saturated value: 0.9864\n", + "Final response: 27601.0610\n", + "Raw spend: 44893.13089046767\n", + "After adstock: 44893.30736105591\n", + "After hill transform: 0.9863725067861422\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,870.80\n", + "Adstocked value: 694,871.13\n", + "Saturated value: 0.7024\n", + "Final response: 100377.5510\n", + "Raw spend: 694870.8000773217\n", + "After adstock: 694871.1334106551\n", + "After hill transform: 0.702394848947323\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,850.36\n", + "Adstocked value: 44,850.54\n", + "Saturated value: 0.9863\n", + "Final response: 27600.0647\n", + "Raw spend: 44850.35952142961\n", + "After adstock: 44850.535992017845\n", + "After hill transform: 0.9863369015342187\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,870.80\n", + "Adstocked value: 694,871.13\n", + "Saturated value: 0.7024\n", + "Final response: 100377.5510\n", + "Raw spend: 694870.8000773217\n", + "After adstock: 694871.1334106551\n", + "After hill transform: 0.702394848947323\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,850.36\n", + "Adstocked value: 44,850.54\n", + "Saturated value: 0.9863\n", + "Final response: 27600.0647\n", + "Raw spend: 44850.35952142961\n", + "After adstock: 44850.535992017845\n", + "After hill transform: 0.9863369015342187\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,889.54\n", + "Adstocked value: 694,889.87\n", + "Saturated value: 0.7024\n", + "Final response: 100378.0234\n", + "Raw spend: 694889.5385823585\n", + "After adstock: 694889.8719156919\n", + "After hill transform: 0.7023981548962812\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,830.16\n", + "Adstocked value: 44,830.34\n", + "Saturated value: 0.9863\n", + "Final response: 27599.5930\n", + "Raw spend: 44830.16139503831\n", + "After adstock: 44830.33786562655\n", + "After hill transform: 0.9863200437875643\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,889.54\n", + "Adstocked value: 694,889.87\n", + "Saturated value: 0.7024\n", + "Final response: 100378.0234\n", + "Raw spend: 694889.5385823585\n", + "After adstock: 694889.8719156919\n", + "After hill transform: 0.7023981548962812\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,830.16\n", + "Adstocked value: 44,830.34\n", + "Saturated value: 0.9863\n", + "Final response: 27599.5930\n", + "Raw spend: 44830.16139503831\n", + "After adstock: 44830.33786562655\n", + "After hill transform: 0.9863200437875643\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,898.71\n", + "Adstocked value: 694,899.04\n", + "Saturated value: 0.7024\n", + "Final response: 100378.2547\n", + "Raw spend: 694898.7109282411\n", + "After adstock: 694899.0442615745\n", + "After hill transform: 0.7023997730912069\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,820.27\n", + "Adstocked value: 44,820.45\n", + "Saturated value: 0.9863\n", + "Final response: 27599.3618\n", + "Raw spend: 44820.27457636854\n", + "After adstock: 44820.451046956776\n", + "After hill transform: 0.9863117818097357\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,898.71\n", + "Adstocked value: 694,899.04\n", + "Saturated value: 0.7024\n", + "Final response: 100378.2547\n", + "Raw spend: 694898.7109282411\n", + "After adstock: 694899.0442615745\n", + "After hill transform: 0.7023997730912069\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,820.27\n", + "Adstocked value: 44,820.45\n", + "Saturated value: 0.9863\n", + "Final response: 27599.3618\n", + "Raw spend: 44820.27457636854\n", + "After adstock: 44820.451046956776\n", + "After hill transform: 0.9863117818097357\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,903.28\n", + "Adstocked value: 694,903.61\n", + "Saturated value: 0.7024\n", + "Final response: 100378.3699\n", + "Raw spend: 694903.2797586265\n", + "After adstock: 694903.6130919599\n", + "After hill transform: 0.7024005791192164\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,815.35\n", + "Adstocked value: 44,815.53\n", + "Saturated value: 0.9863\n", + "Final response: 27599.2466\n", + "Raw spend: 44815.349860474635\n", + "After adstock: 44815.52633106287\n", + "After hill transform: 0.986307663925966\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,903.28\n", + "Adstocked value: 694,903.61\n", + "Saturated value: 0.7024\n", + "Final response: 100378.3699\n", + "Raw spend: 694903.2797586265\n", + "After adstock: 694903.6130919599\n", + "After hill transform: 0.7024005791192164\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,815.35\n", + "Adstocked value: 44,815.53\n", + "Saturated value: 0.9863\n", + "Final response: 27599.2466\n", + "Raw spend: 44815.349860474635\n", + "After adstock: 44815.52633106287\n", + "After hill transform: 0.986307663925966\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,905.58\n", + "Adstocked value: 694,905.91\n", + "Saturated value: 0.7024\n", + "Final response: 100378.4277\n", + "Raw spend: 694905.5753407999\n", + "After adstock: 694905.9086741332\n", + "After hill transform: 0.7024009841008124\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,812.88\n", + "Adstocked value: 44,813.05\n", + "Saturated value: 0.9863\n", + "Final response: 27599.1887\n", + "Raw spend: 44812.87546570358\n", + "After adstock: 44813.05193629182\n", + "After hill transform: 0.9863055942873704\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,905.58\n", + "Adstocked value: 694,905.91\n", + "Saturated value: 0.7024\n", + "Final response: 100378.4277\n", + "Raw spend: 694905.5753407999\n", + "After adstock: 694905.9086741332\n", + "After hill transform: 0.7024009841008124\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,812.88\n", + "Adstocked value: 44,813.05\n", + "Saturated value: 0.9863\n", + "Final response: 27599.1887\n", + "Raw spend: 44812.87546570358\n", + "After adstock: 44813.05193629182\n", + "After hill transform: 0.9863055942873704\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,906.73\n", + "Adstocked value: 694,907.07\n", + "Saturated value: 0.7024\n", + "Final response: 100378.4569\n", + "Raw spend: 694906.7337673104\n", + "After adstock: 694907.0671006438\n", + "After hill transform: 0.7024011884672602\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,811.63\n", + "Adstocked value: 44,811.80\n", + "Saturated value: 0.9863\n", + "Final response: 27599.1594\n", + "Raw spend: 44811.62680445609\n", + "After adstock: 44811.80327504433\n", + "After hill transform: 0.9863045497189403\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,906.73\n", + "Adstocked value: 694,907.07\n", + "Saturated value: 0.7024\n", + "Final response: 100378.4569\n", + "Raw spend: 694906.7337673104\n", + "After adstock: 694907.0671006438\n", + "After hill transform: 0.7024011884672602\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,811.63\n", + "Adstocked value: 44,811.80\n", + "Saturated value: 0.9863\n", + "Final response: 27599.1594\n", + "Raw spend: 44811.62680445609\n", + "After adstock: 44811.80327504433\n", + "After hill transform: 0.9863045497189403\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,906.73\n", + "Adstocked value: 694,907.07\n", + "Saturated value: 0.7024\n", + "Final response: 100378.4569\n", + "Raw spend: 694906.7337673104\n", + "After adstock: 694907.0671006438\n", + "After hill transform: 0.7024011884672602\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,811.63\n", + "Adstocked value: 44,811.80\n", + "Saturated value: 0.9863\n", + "Final response: 27599.1594\n", + "Raw spend: 44811.62680445609\n", + "After adstock: 44811.80327504433\n", + "After hill transform: 0.9863045497189403\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,906.73\n", + "Adstocked value: 694,907.07\n", + "Saturated value: 0.7024\n", + "Final response: 100378.4569\n", + "Raw spend: 694906.7337673253\n", + "After adstock: 694907.0671006587\n", + "After hill transform: 0.7024011884672627\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,811.63\n", + "Adstocked value: 44,811.80\n", + "Saturated value: 0.9863\n", + "Final response: 27599.1594\n", + "Raw spend: 44811.62680445609\n", + "After adstock: 44811.80327504433\n", + "After hill transform: 0.9863045497189403\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,906.73\n", + "Adstocked value: 694,907.07\n", + "Saturated value: 0.7024\n", + "Final response: 100378.4569\n", + "Raw spend: 694906.7337673104\n", + "After adstock: 694907.0671006438\n", + "After hill transform: 0.7024011884672602\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,811.63\n", + "Adstocked value: 44,811.80\n", + "Saturated value: 0.9863\n", + "Final response: 27599.1594\n", + "Raw spend: 44811.62680445609\n", + "After adstock: 44811.80327504433\n", + "After hill transform: 0.9863045497189403\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,906.73\n", + "Adstocked value: 694,907.07\n", + "Saturated value: 0.7024\n", + "Final response: 100378.4569\n", + "Raw spend: 694906.7337673104\n", + "After adstock: 694907.0671006438\n", + "After hill transform: 0.7024011884672602\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,811.63\n", + "Adstocked value: 44,811.80\n", + "Saturated value: 0.9863\n", + "Final response: 27599.1594\n", + "Raw spend: 44811.626804470994\n", + "After adstock: 44811.80327505923\n", + "After hill transform: 0.9863045497189528\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,906.73\n", + "Adstocked value: 694,907.07\n", + "Saturated value: 0.7024\n", + "Final response: 100378.4569\n", + "Raw spend: 694906.7337673104\n", + "After adstock: 694907.0671006438\n", + "After hill transform: 0.7024011884672602\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,811.63\n", + "Adstocked value: 44,811.80\n", + "Saturated value: 0.9863\n", + "Final response: 27599.1594\n", + "Raw spend: 44811.62680445609\n", + "After adstock: 44811.80327504433\n", + "After hill transform: 0.9863045497189403\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,906.73\n", + "Adstocked value: 694,907.07\n", + "Saturated value: 0.7024\n", + "Final response: 100378.4569\n", + "Raw spend: 694906.7337673104\n", + "After adstock: 694907.0671006438\n", + "After hill transform: 0.7024011884672602\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,811.63\n", + "Adstocked value: 44,811.80\n", + "Saturated value: 0.9863\n", + "Final response: 27599.1594\n", + "Raw spend: 44811.62680445609\n", + "After adstock: 44811.80327504433\n", + "After hill transform: 0.9863045497189403\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,906.73\n", + "Adstocked value: 694,907.07\n", + "Saturated value: 0.7024\n", + "Final response: 100378.4569\n", + "Raw spend: 694906.7337673253\n", + "After adstock: 694907.0671006587\n", + "After hill transform: 0.7024011884672627\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,811.63\n", + "Adstocked value: 44,811.80\n", + "Saturated value: 0.9863\n", + "Final response: 27599.1594\n", + "Raw spend: 44811.62680445609\n", + "After adstock: 44811.80327504433\n", + "After hill transform: 0.9863045497189403\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,906.73\n", + "Adstocked value: 694,907.07\n", + "Saturated value: 0.7024\n", + "Final response: 100378.4569\n", + "Raw spend: 694906.7337673104\n", + "After adstock: 694907.0671006438\n", + "After hill transform: 0.7024011884672602\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,811.63\n", + "Adstocked value: 44,811.80\n", + "Saturated value: 0.9863\n", + "Final response: 27599.1594\n", + "Raw spend: 44811.62680445609\n", + "After adstock: 44811.80327504433\n", + "After hill transform: 0.9863045497189403\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,906.73\n", + "Adstocked value: 694,907.07\n", + "Saturated value: 0.7024\n", + "Final response: 100378.4569\n", + "Raw spend: 694906.7337673104\n", + "After adstock: 694907.0671006438\n", + "After hill transform: 0.7024011884672602\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,811.63\n", + "Adstocked value: 44,811.80\n", + "Saturated value: 0.9863\n", + "Final response: 27599.1594\n", + "Raw spend: 44811.626804470994\n", + "After adstock: 44811.80327505923\n", + "After hill transform: 0.9863045497189528\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,907.64\n", + "Adstocked value: 694,907.98\n", + "Saturated value: 0.7024\n", + "Final response: 100378.4799\n", + "Raw spend: 694907.6434978363\n", + "After adstock: 694907.9768311697\n", + "After hill transform: 0.7024013489591446\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,810.71\n", + "Adstocked value: 44,810.89\n", + "Saturated value: 0.9863\n", + "Final response: 27599.1381\n", + "Raw spend: 44810.71369870325\n", + "After adstock: 44810.89016929149\n", + "After hill transform: 0.9863037857915294\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,907.64\n", + "Adstocked value: 694,907.98\n", + "Saturated value: 0.7024\n", + "Final response: 100378.4799\n", + "Raw spend: 694907.6434978363\n", + "After adstock: 694907.9768311697\n", + "After hill transform: 0.7024013489591446\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,810.71\n", + "Adstocked value: 44,810.89\n", + "Saturated value: 0.9863\n", + "Final response: 27599.1381\n", + "Raw spend: 44810.71369870325\n", + "After adstock: 44810.89016929149\n", + "After hill transform: 0.9863037857915294\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,907.64\n", + "Adstocked value: 694,907.98\n", + "Saturated value: 0.7024\n", + "Final response: 100378.4799\n", + "Raw spend: 694907.6434978363\n", + "After adstock: 694907.9768311697\n", + "After hill transform: 0.7024013489591446\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,810.71\n", + "Adstocked value: 44,810.89\n", + "Saturated value: 0.9863\n", + "Final response: 27599.1381\n", + "Raw spend: 44810.71369870325\n", + "After adstock: 44810.89016929149\n", + "After hill transform: 0.9863037857915294\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,907.64\n", + "Adstocked value: 694,907.98\n", + "Saturated value: 0.7024\n", + "Final response: 100378.4799\n", + "Raw spend: 694907.6434978512\n", + "After adstock: 694907.9768311846\n", + "After hill transform: 0.7024013489591473\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,810.71\n", + "Adstocked value: 44,810.89\n", + "Saturated value: 0.9863\n", + "Final response: 27599.1381\n", + "Raw spend: 44810.71369870325\n", + "After adstock: 44810.89016929149\n", + "After hill transform: 0.9863037857915294\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,907.64\n", + "Adstocked value: 694,907.98\n", + "Saturated value: 0.7024\n", + "Final response: 100378.4799\n", + "Raw spend: 694907.6434978363\n", + "After adstock: 694907.9768311697\n", + "After hill transform: 0.7024013489591446\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,810.71\n", + "Adstocked value: 44,810.89\n", + "Saturated value: 0.9863\n", + "Final response: 27599.1381\n", + "Raw spend: 44810.71369870325\n", + "After adstock: 44810.89016929149\n", + "After hill transform: 0.9863037857915294\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,907.64\n", + "Adstocked value: 694,907.98\n", + "Saturated value: 0.7024\n", + "Final response: 100378.4799\n", + "Raw spend: 694907.6434978363\n", + "After adstock: 694907.9768311697\n", + "After hill transform: 0.7024013489591446\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,810.71\n", + "Adstocked value: 44,810.89\n", + "Saturated value: 0.9863\n", + "Final response: 27599.1381\n", + "Raw spend: 44810.71369871815\n", + "After adstock: 44810.89016930639\n", + "After hill transform: 0.9863037857915419\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,907.64\n", + "Adstocked value: 694,907.98\n", + "Saturated value: 0.7024\n", + "Final response: 100378.4799\n", + "Raw spend: 694907.6434978363\n", + "After adstock: 694907.9768311697\n", + "After hill transform: 0.7024013489591446\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,810.71\n", + "Adstocked value: 44,810.89\n", + "Saturated value: 0.9863\n", + "Final response: 27599.1381\n", + "Raw spend: 44810.71369870325\n", + "After adstock: 44810.89016929149\n", + "After hill transform: 0.9863037857915294\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,907.64\n", + "Adstocked value: 694,907.98\n", + "Saturated value: 0.7024\n", + "Final response: 100378.4799\n", + "Raw spend: 694907.6434978363\n", + "After adstock: 694907.9768311697\n", + "After hill transform: 0.7024013489591446\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,810.71\n", + "Adstocked value: 44,810.89\n", + "Saturated value: 0.9863\n", + "Final response: 27599.1381\n", + "Raw spend: 44810.71369870325\n", + "After adstock: 44810.89016929149\n", + "After hill transform: 0.9863037857915294\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,907.64\n", + "Adstocked value: 694,907.98\n", + "Saturated value: 0.7024\n", + "Final response: 100378.4799\n", + "Raw spend: 694907.6434978512\n", + "After adstock: 694907.9768311846\n", + "After hill transform: 0.7024013489591473\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,810.71\n", + "Adstocked value: 44,810.89\n", + "Saturated value: 0.9863\n", + "Final response: 27599.1381\n", + "Raw spend: 44810.71369870325\n", + "After adstock: 44810.89016929149\n", + "After hill transform: 0.9863037857915294\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,907.64\n", + "Adstocked value: 694,907.98\n", + "Saturated value: 0.7024\n", + "Final response: 100378.4799\n", + "Raw spend: 694907.6434978363\n", + "After adstock: 694907.9768311697\n", + "After hill transform: 0.7024013489591446\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,810.71\n", + "Adstocked value: 44,810.89\n", + "Saturated value: 0.9863\n", + "Final response: 27599.1381\n", + "Raw spend: 44810.71369870325\n", + "After adstock: 44810.89016929149\n", + "After hill transform: 0.9863037857915294\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,907.64\n", + "Adstocked value: 694,907.98\n", + "Saturated value: 0.7024\n", + "Final response: 100378.4799\n", + "Raw spend: 694907.6434978363\n", + "After adstock: 694907.9768311697\n", + "After hill transform: 0.7024013489591446\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,810.71\n", + "Adstocked value: 44,810.89\n", + "Saturated value: 0.9863\n", + "Final response: 27599.1381\n", + "Raw spend: 44810.71369871815\n", + "After adstock: 44810.89016930639\n", + "After hill transform: 0.9863037857915419\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,907.75\n", + "Adstocked value: 694,908.08\n", + "Saturated value: 0.7024\n", + "Final response: 100378.4824\n", + "Raw spend: 694907.7453063447\n", + "After adstock: 694908.0786396781\n", + "After hill transform: 0.702401366919875\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,810.73\n", + "Adstocked value: 44,810.90\n", + "Saturated value: 0.9863\n", + "Final response: 27599.1384\n", + "Raw spend: 44810.72719961109\n", + "After adstock: 44810.903670199325\n", + "After hill transform: 0.9863037970871504\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,907.75\n", + "Adstocked value: 694,908.08\n", + "Saturated value: 0.7024\n", + "Final response: 100378.4824\n", + "Raw spend: 694907.7453063447\n", + "After adstock: 694908.0786396781\n", + "After hill transform: 0.702401366919875\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,810.73\n", + "Adstocked value: 44,810.90\n", + "Saturated value: 0.9863\n", + "Final response: 27599.1384\n", + "Raw spend: 44810.72719961109\n", + "After adstock: 44810.903670199325\n", + "After hill transform: 0.9863037970871504\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,907.75\n", + "Adstocked value: 694,908.08\n", + "Saturated value: 0.7024\n", + "Final response: 100378.4824\n", + "Raw spend: 694907.7453063447\n", + "After adstock: 694908.0786396781\n", + "After hill transform: 0.702401366919875\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,810.73\n", + "Adstocked value: 44,810.90\n", + "Saturated value: 0.9863\n", + "Final response: 27599.1384\n", + "Raw spend: 44810.72719961109\n", + "After adstock: 44810.903670199325\n", + "After hill transform: 0.9863037970871504\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,907.75\n", + "Adstocked value: 694,908.08\n", + "Saturated value: 0.7024\n", + "Final response: 100378.4824\n", + "Raw spend: 694907.7453063596\n", + "After adstock: 694908.078639693\n", + "After hill transform: 0.7024013669198776\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,810.73\n", + "Adstocked value: 44,810.90\n", + "Saturated value: 0.9863\n", + "Final response: 27599.1384\n", + "Raw spend: 44810.72719961109\n", + "After adstock: 44810.903670199325\n", + "After hill transform: 0.9863037970871504\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,907.75\n", + "Adstocked value: 694,908.08\n", + "Saturated value: 0.7024\n", + "Final response: 100378.4824\n", + "Raw spend: 694907.7453063447\n", + "After adstock: 694908.0786396781\n", + "After hill transform: 0.702401366919875\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,810.73\n", + "Adstocked value: 44,810.90\n", + "Saturated value: 0.9863\n", + "Final response: 27599.1384\n", + "Raw spend: 44810.72719961109\n", + "After adstock: 44810.903670199325\n", + "After hill transform: 0.9863037970871504\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,907.75\n", + "Adstocked value: 694,908.08\n", + "Saturated value: 0.7024\n", + "Final response: 100378.4824\n", + "Raw spend: 694907.7453063447\n", + "After adstock: 694908.0786396781\n", + "After hill transform: 0.702401366919875\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,810.73\n", + "Adstocked value: 44,810.90\n", + "Saturated value: 0.9863\n", + "Final response: 27599.1384\n", + "Raw spend: 44810.72719962599\n", + "After adstock: 44810.903670214226\n", + "After hill transform: 0.9863037970871629\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,907.75\n", + "Adstocked value: 694,908.08\n", + "Saturated value: 0.7024\n", + "Final response: 100378.4824\n", + "Raw spend: 694907.7453063447\n", + "After adstock: 694908.0786396781\n", + "After hill transform: 0.702401366919875\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,810.73\n", + "Adstocked value: 44,810.90\n", + "Saturated value: 0.9863\n", + "Final response: 27599.1384\n", + "Raw spend: 44810.72719961109\n", + "After adstock: 44810.903670199325\n", + "After hill transform: 0.9863037970871504\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,907.75\n", + "Adstocked value: 694,908.08\n", + "Saturated value: 0.7024\n", + "Final response: 100378.4824\n", + "Raw spend: 694907.7453063447\n", + "After adstock: 694908.0786396781\n", + "After hill transform: 0.702401366919875\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,810.73\n", + "Adstocked value: 44,810.90\n", + "Saturated value: 0.9863\n", + "Final response: 27599.1384\n", + "Raw spend: 44810.72719961109\n", + "After adstock: 44810.903670199325\n", + "After hill transform: 0.9863037970871504\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,907.75\n", + "Adstocked value: 694,908.08\n", + "Saturated value: 0.7024\n", + "Final response: 100378.4824\n", + "Raw spend: 694907.7453063596\n", + "After adstock: 694908.078639693\n", + "After hill transform: 0.7024013669198776\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,810.73\n", + "Adstocked value: 44,810.90\n", + "Saturated value: 0.9863\n", + "Final response: 27599.1384\n", + "Raw spend: 44810.72719961109\n", + "After adstock: 44810.903670199325\n", + "After hill transform: 0.9863037970871504\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,907.75\n", + "Adstocked value: 694,908.08\n", + "Saturated value: 0.7024\n", + "Final response: 100378.4824\n", + "Raw spend: 694907.7453063447\n", + "After adstock: 694908.0786396781\n", + "After hill transform: 0.702401366919875\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,810.73\n", + "Adstocked value: 44,810.90\n", + "Saturated value: 0.9863\n", + "Final response: 27599.1384\n", + "Raw spend: 44810.72719961109\n", + "After adstock: 44810.903670199325\n", + "After hill transform: 0.9863037970871504\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,907.75\n", + "Adstocked value: 694,908.08\n", + "Saturated value: 0.7024\n", + "Final response: 100378.4824\n", + "Raw spend: 694907.7453063447\n", + "After adstock: 694908.0786396781\n", + "After hill transform: 0.702401366919875\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,810.73\n", + "Adstocked value: 44,810.90\n", + "Saturated value: 0.9863\n", + "Final response: 27599.1384\n", + "Raw spend: 44810.72719962599\n", + "After adstock: 44810.903670214226\n", + "After hill transform: 0.9863037970871629\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,908.05\n", + "Adstocked value: 694,908.38\n", + "Saturated value: 0.7024\n", + "Final response: 100378.4901\n", + "Raw spend: 694908.0507317833\n", + "After adstock: 694908.3840651166\n", + "After hill transform: 0.7024014208020312\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,810.77\n", + "Adstocked value: 44,810.94\n", + "Saturated value: 0.9863\n", + "Final response: 27599.1393\n", + "Raw spend: 44810.767702421035\n", + "After adstock: 44810.94417300927\n", + "After hill transform: 0.9863038309740103\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,908.05\n", + "Adstocked value: 694,908.38\n", + "Saturated value: 0.7024\n", + "Final response: 100378.4901\n", + "Raw spend: 694908.0507317833\n", + "After adstock: 694908.3840651166\n", + "After hill transform: 0.7024014208020312\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,810.77\n", + "Adstocked value: 44,810.94\n", + "Saturated value: 0.9863\n", + "Final response: 27599.1393\n", + "Raw spend: 44810.767702421035\n", + "After adstock: 44810.94417300927\n", + "After hill transform: 0.9863038309740103\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,908.05\n", + "Adstocked value: 694,908.38\n", + "Saturated value: 0.7024\n", + "Final response: 100378.4901\n", + "Raw spend: 694908.0507317833\n", + "After adstock: 694908.3840651166\n", + "After hill transform: 0.7024014208020312\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,810.77\n", + "Adstocked value: 44,810.94\n", + "Saturated value: 0.9863\n", + "Final response: 27599.1393\n", + "Raw spend: 44810.767702421035\n", + "After adstock: 44810.94417300927\n", + "After hill transform: 0.9863038309740103\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,908.05\n", + "Adstocked value: 694,908.38\n", + "Saturated value: 0.7024\n", + "Final response: 100378.4901\n", + "Raw spend: 694908.0507317982\n", + "After adstock: 694908.3840651315\n", + "After hill transform: 0.7024014208020338\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,810.77\n", + "Adstocked value: 44,810.94\n", + "Saturated value: 0.9863\n", + "Final response: 27599.1393\n", + "Raw spend: 44810.767702421035\n", + "After adstock: 44810.94417300927\n", + "After hill transform: 0.9863038309740103\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,908.05\n", + "Adstocked value: 694,908.38\n", + "Saturated value: 0.7024\n", + "Final response: 100378.4901\n", + "Raw spend: 694908.0507317833\n", + "After adstock: 694908.3840651166\n", + "After hill transform: 0.7024014208020312\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,810.77\n", + "Adstocked value: 44,810.94\n", + "Saturated value: 0.9863\n", + "Final response: 27599.1393\n", + "Raw spend: 44810.767702421035\n", + "After adstock: 44810.94417300927\n", + "After hill transform: 0.9863038309740103\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,908.05\n", + "Adstocked value: 694,908.38\n", + "Saturated value: 0.7024\n", + "Final response: 100378.4901\n", + "Raw spend: 694908.0507317833\n", + "After adstock: 694908.3840651166\n", + "After hill transform: 0.7024014208020312\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,810.77\n", + "Adstocked value: 44,810.94\n", + "Saturated value: 0.9863\n", + "Final response: 27599.1393\n", + "Raw spend: 44810.76770243594\n", + "After adstock: 44810.944173024174\n", + "After hill transform: 0.9863038309740227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,908.05\n", + "Adstocked value: 694,908.38\n", + "Saturated value: 0.7024\n", + "Final response: 100378.4901\n", + "Raw spend: 694908.0507317833\n", + "After adstock: 694908.3840651166\n", + "After hill transform: 0.7024014208020312\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,810.77\n", + "Adstocked value: 44,810.94\n", + "Saturated value: 0.9863\n", + "Final response: 27599.1393\n", + "Raw spend: 44810.767702421035\n", + "After adstock: 44810.94417300927\n", + "After hill transform: 0.9863038309740103\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,908.05\n", + "Adstocked value: 694,908.38\n", + "Saturated value: 0.7024\n", + "Final response: 100378.4901\n", + "Raw spend: 694908.0507317833\n", + "After adstock: 694908.3840651166\n", + "After hill transform: 0.7024014208020312\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,810.77\n", + "Adstocked value: 44,810.94\n", + "Saturated value: 0.9863\n", + "Final response: 27599.1393\n", + "Raw spend: 44810.767702421035\n", + "After adstock: 44810.94417300927\n", + "After hill transform: 0.9863038309740103\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,908.05\n", + "Adstocked value: 694,908.38\n", + "Saturated value: 0.7024\n", + "Final response: 100378.4901\n", + "Raw spend: 694908.0507317982\n", + "After adstock: 694908.3840651315\n", + "After hill transform: 0.7024014208020338\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,810.77\n", + "Adstocked value: 44,810.94\n", + "Saturated value: 0.9863\n", + "Final response: 27599.1393\n", + "Raw spend: 44810.767702421035\n", + "After adstock: 44810.94417300927\n", + "After hill transform: 0.9863038309740103\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,908.05\n", + "Adstocked value: 694,908.38\n", + "Saturated value: 0.7024\n", + "Final response: 100378.4901\n", + "Raw spend: 694908.0507317833\n", + "After adstock: 694908.3840651166\n", + "After hill transform: 0.7024014208020312\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,810.77\n", + "Adstocked value: 44,810.94\n", + "Saturated value: 0.9863\n", + "Final response: 27599.1393\n", + "Raw spend: 44810.767702421035\n", + "After adstock: 44810.94417300927\n", + "After hill transform: 0.9863038309740103\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,908.05\n", + "Adstocked value: 694,908.38\n", + "Saturated value: 0.7024\n", + "Final response: 100378.4901\n", + "Raw spend: 694908.0507317833\n", + "After adstock: 694908.3840651166\n", + "After hill transform: 0.7024014208020312\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,810.77\n", + "Adstocked value: 44,810.94\n", + "Saturated value: 0.9863\n", + "Final response: 27599.1393\n", + "Raw spend: 44810.76770243594\n", + "After adstock: 44810.944173024174\n", + "After hill transform: 0.9863038309740227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225280753\n", + "After adstock: 455904.4447502975\n", + "After hill transform: 0.9531672654247402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,909.58\n", + "Adstocked value: 694,909.91\n", + "Saturated value: 0.7024\n", + "Final response: 100378.5286\n", + "Raw spend: 694909.5778590905\n", + "After adstock: 694909.9111924239\n", + "After hill transform: 0.7024016902123927\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522804373\n", + "After adstock: 107986.09856137706\n", + "After hill transform: 0.9837883468768486\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,810.97\n", + "Adstocked value: 44,811.15\n", + "Saturated value: 0.9863\n", + "Final response: 27599.1441\n", + "Raw spend: 44810.97021635633\n", + "After adstock: 44811.146686944565\n", + "After hill transform: 0.9863040004065144\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225280753\n", + "After adstock: 455904.4447502975\n", + "After hill transform: 0.9531672654247402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,909.58\n", + "Adstocked value: 694,909.91\n", + "Saturated value: 0.7024\n", + "Final response: 100378.5286\n", + "Raw spend: 694909.5778590905\n", + "After adstock: 694909.9111924239\n", + "After hill transform: 0.7024016902123927\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522804373\n", + "After adstock: 107986.09856137706\n", + "After hill transform: 0.9837883468768486\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,810.97\n", + "Adstocked value: 44,811.15\n", + "Saturated value: 0.9863\n", + "Final response: 27599.1441\n", + "Raw spend: 44810.97021635633\n", + "After adstock: 44811.146686944565\n", + "After hill transform: 0.9863040004065144\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225280902\n", + "After adstock: 455904.4447503124\n", + "After hill transform: 0.9531672654247446\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,909.58\n", + "Adstocked value: 694,909.91\n", + "Saturated value: 0.7024\n", + "Final response: 100378.5286\n", + "Raw spend: 694909.5778590905\n", + "After adstock: 694909.9111924239\n", + "After hill transform: 0.7024016902123927\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522804373\n", + "After adstock: 107986.09856137706\n", + "After hill transform: 0.9837883468768486\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,810.97\n", + "Adstocked value: 44,811.15\n", + "Saturated value: 0.9863\n", + "Final response: 27599.1441\n", + "Raw spend: 44810.97021635633\n", + "After adstock: 44811.146686944565\n", + "After hill transform: 0.9863040004065144\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225280753\n", + "After adstock: 455904.4447502975\n", + "After hill transform: 0.9531672654247402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,909.58\n", + "Adstocked value: 694,909.91\n", + "Saturated value: 0.7024\n", + "Final response: 100378.5286\n", + "Raw spend: 694909.5778591054\n", + "After adstock: 694909.9111924388\n", + "After hill transform: 0.7024016902123953\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522804373\n", + "After adstock: 107986.09856137706\n", + "After hill transform: 0.9837883468768486\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,810.97\n", + "Adstocked value: 44,811.15\n", + "Saturated value: 0.9863\n", + "Final response: 27599.1441\n", + "Raw spend: 44810.97021635633\n", + "After adstock: 44811.146686944565\n", + "After hill transform: 0.9863040004065144\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225280753\n", + "After adstock: 455904.4447502975\n", + "After hill transform: 0.9531672654247402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,909.58\n", + "Adstocked value: 694,909.91\n", + "Saturated value: 0.7024\n", + "Final response: 100378.5286\n", + "Raw spend: 694909.5778590905\n", + "After adstock: 694909.9111924239\n", + "After hill transform: 0.7024016902123927\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522805863\n", + "After adstock: 107986.09856139196\n", + "After hill transform: 0.9837883468768543\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,810.97\n", + "Adstocked value: 44,811.15\n", + "Saturated value: 0.9863\n", + "Final response: 27599.1441\n", + "Raw spend: 44810.97021635633\n", + "After adstock: 44811.146686944565\n", + "After hill transform: 0.9863040004065144\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225280753\n", + "After adstock: 455904.4447502975\n", + "After hill transform: 0.9531672654247402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,909.58\n", + "Adstocked value: 694,909.91\n", + "Saturated value: 0.7024\n", + "Final response: 100378.5286\n", + "Raw spend: 694909.5778590905\n", + "After adstock: 694909.9111924239\n", + "After hill transform: 0.7024016902123927\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522804373\n", + "After adstock: 107986.09856137706\n", + "After hill transform: 0.9837883468768486\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,810.97\n", + "Adstocked value: 44,811.15\n", + "Saturated value: 0.9863\n", + "Final response: 27599.1441\n", + "Raw spend: 44810.97021637123\n", + "After adstock: 44811.146686959466\n", + "After hill transform: 0.9863040004065269\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225280753\n", + "After adstock: 455904.4447502975\n", + "After hill transform: 0.9531672654247402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,909.58\n", + "Adstocked value: 694,909.91\n", + "Saturated value: 0.7024\n", + "Final response: 100378.5286\n", + "Raw spend: 694909.5778590905\n", + "After adstock: 694909.9111924239\n", + "After hill transform: 0.7024016902123927\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522804373\n", + "After adstock: 107986.09856137706\n", + "After hill transform: 0.9837883468768486\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,810.97\n", + "Adstocked value: 44,811.15\n", + "Saturated value: 0.9863\n", + "Final response: 27599.1441\n", + "Raw spend: 44810.97021635633\n", + "After adstock: 44811.146686944565\n", + "After hill transform: 0.9863040004065144\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225280902\n", + "After adstock: 455904.4447503124\n", + "After hill transform: 0.9531672654247446\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,909.58\n", + "Adstocked value: 694,909.91\n", + "Saturated value: 0.7024\n", + "Final response: 100378.5286\n", + "Raw spend: 694909.5778590905\n", + "After adstock: 694909.9111924239\n", + "After hill transform: 0.7024016902123927\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522804373\n", + "After adstock: 107986.09856137706\n", + "After hill transform: 0.9837883468768486\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,810.97\n", + "Adstocked value: 44,811.15\n", + "Saturated value: 0.9863\n", + "Final response: 27599.1441\n", + "Raw spend: 44810.97021635633\n", + "After adstock: 44811.146686944565\n", + "After hill transform: 0.9863040004065144\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225280753\n", + "After adstock: 455904.4447502975\n", + "After hill transform: 0.9531672654247402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,909.58\n", + "Adstocked value: 694,909.91\n", + "Saturated value: 0.7024\n", + "Final response: 100378.5286\n", + "Raw spend: 694909.5778591054\n", + "After adstock: 694909.9111924388\n", + "After hill transform: 0.7024016902123953\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522804373\n", + "After adstock: 107986.09856137706\n", + "After hill transform: 0.9837883468768486\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,810.97\n", + "Adstocked value: 44,811.15\n", + "Saturated value: 0.9863\n", + "Final response: 27599.1441\n", + "Raw spend: 44810.97021635633\n", + "After adstock: 44811.146686944565\n", + "After hill transform: 0.9863040004065144\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225280753\n", + "After adstock: 455904.4447502975\n", + "After hill transform: 0.9531672654247402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,909.58\n", + "Adstocked value: 694,909.91\n", + "Saturated value: 0.7024\n", + "Final response: 100378.5286\n", + "Raw spend: 694909.5778590905\n", + "After adstock: 694909.9111924239\n", + "After hill transform: 0.7024016902123927\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522805863\n", + "After adstock: 107986.09856139196\n", + "After hill transform: 0.9837883468768543\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,810.97\n", + "Adstocked value: 44,811.15\n", + "Saturated value: 0.9863\n", + "Final response: 27599.1441\n", + "Raw spend: 44810.97021635633\n", + "After adstock: 44811.146686944565\n", + "After hill transform: 0.9863040004065144\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225280753\n", + "After adstock: 455904.4447502975\n", + "After hill transform: 0.9531672654247402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,909.58\n", + "Adstocked value: 694,909.91\n", + "Saturated value: 0.7024\n", + "Final response: 100378.5286\n", + "Raw spend: 694909.5778590905\n", + "After adstock: 694909.9111924239\n", + "After hill transform: 0.7024016902123927\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522804373\n", + "After adstock: 107986.09856137706\n", + "After hill transform: 0.9837883468768486\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,810.97\n", + "Adstocked value: 44,811.15\n", + "Saturated value: 0.9863\n", + "Final response: 27599.1441\n", + "Raw spend: 44810.97021637123\n", + "After adstock: 44811.146686959466\n", + "After hill transform: 0.9863040004065269\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,928.17\n", + "Adstocked value: 694,928.51\n", + "Saturated value: 0.7024\n", + "Final response: 100378.9975\n", + "Raw spend: 694928.1749836826\n", + "After adstock: 694928.508317016\n", + "After hill transform: 0.7024049709921066\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,808.27\n", + "Adstocked value: 44,808.44\n", + "Saturated value: 0.9863\n", + "Final response: 27599.0808\n", + "Raw spend: 44808.267670459965\n", + "After adstock: 44808.4441410482\n", + "After hill transform: 0.9863017390985467\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,928.17\n", + "Adstocked value: 694,928.51\n", + "Saturated value: 0.7024\n", + "Final response: 100378.9975\n", + "Raw spend: 694928.1749836826\n", + "After adstock: 694928.508317016\n", + "After hill transform: 0.7024049709921066\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,808.27\n", + "Adstocked value: 44,808.44\n", + "Saturated value: 0.9863\n", + "Final response: 27599.0808\n", + "Raw spend: 44808.267670459965\n", + "After adstock: 44808.4441410482\n", + "After hill transform: 0.9863017390985467\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,928.17\n", + "Adstocked value: 694,928.51\n", + "Saturated value: 0.7024\n", + "Final response: 100378.9975\n", + "Raw spend: 694928.1749836826\n", + "After adstock: 694928.508317016\n", + "After hill transform: 0.7024049709921066\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,808.27\n", + "Adstocked value: 44,808.44\n", + "Saturated value: 0.9863\n", + "Final response: 27599.0808\n", + "Raw spend: 44808.267670459965\n", + "After adstock: 44808.4441410482\n", + "After hill transform: 0.9863017390985467\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,928.17\n", + "Adstocked value: 694,928.51\n", + "Saturated value: 0.7024\n", + "Final response: 100378.9975\n", + "Raw spend: 694928.1749836975\n", + "After adstock: 694928.5083170308\n", + "After hill transform: 0.7024049709921093\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,808.27\n", + "Adstocked value: 44,808.44\n", + "Saturated value: 0.9863\n", + "Final response: 27599.0808\n", + "Raw spend: 44808.267670459965\n", + "After adstock: 44808.4441410482\n", + "After hill transform: 0.9863017390985467\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,928.17\n", + "Adstocked value: 694,928.51\n", + "Saturated value: 0.7024\n", + "Final response: 100378.9975\n", + "Raw spend: 694928.1749836826\n", + "After adstock: 694928.508317016\n", + "After hill transform: 0.7024049709921066\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,808.27\n", + "Adstocked value: 44,808.44\n", + "Saturated value: 0.9863\n", + "Final response: 27599.0808\n", + "Raw spend: 44808.267670459965\n", + "After adstock: 44808.4441410482\n", + "After hill transform: 0.9863017390985467\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,928.17\n", + "Adstocked value: 694,928.51\n", + "Saturated value: 0.7024\n", + "Final response: 100378.9975\n", + "Raw spend: 694928.1749836826\n", + "After adstock: 694928.508317016\n", + "After hill transform: 0.7024049709921066\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,808.27\n", + "Adstocked value: 44,808.44\n", + "Saturated value: 0.9863\n", + "Final response: 27599.0808\n", + "Raw spend: 44808.26767047487\n", + "After adstock: 44808.444141063104\n", + "After hill transform: 0.9863017390985591\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,928.17\n", + "Adstocked value: 694,928.51\n", + "Saturated value: 0.7024\n", + "Final response: 100378.9975\n", + "Raw spend: 694928.1749836826\n", + "After adstock: 694928.508317016\n", + "After hill transform: 0.7024049709921066\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,808.27\n", + "Adstocked value: 44,808.44\n", + "Saturated value: 0.9863\n", + "Final response: 27599.0808\n", + "Raw spend: 44808.267670459965\n", + "After adstock: 44808.4441410482\n", + "After hill transform: 0.9863017390985467\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,928.17\n", + "Adstocked value: 694,928.51\n", + "Saturated value: 0.7024\n", + "Final response: 100378.9975\n", + "Raw spend: 694928.1749836826\n", + "After adstock: 694928.508317016\n", + "After hill transform: 0.7024049709921066\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,808.27\n", + "Adstocked value: 44,808.44\n", + "Saturated value: 0.9863\n", + "Final response: 27599.0808\n", + "Raw spend: 44808.267670459965\n", + "After adstock: 44808.4441410482\n", + "After hill transform: 0.9863017390985467\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,928.17\n", + "Adstocked value: 694,928.51\n", + "Saturated value: 0.7024\n", + "Final response: 100378.9975\n", + "Raw spend: 694928.1749836975\n", + "After adstock: 694928.5083170308\n", + "After hill transform: 0.7024049709921093\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,808.27\n", + "Adstocked value: 44,808.44\n", + "Saturated value: 0.9863\n", + "Final response: 27599.0808\n", + "Raw spend: 44808.267670459965\n", + "After adstock: 44808.4441410482\n", + "After hill transform: 0.9863017390985467\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,928.17\n", + "Adstocked value: 694,928.51\n", + "Saturated value: 0.7024\n", + "Final response: 100378.9975\n", + "Raw spend: 694928.1749836826\n", + "After adstock: 694928.508317016\n", + "After hill transform: 0.7024049709921066\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,808.27\n", + "Adstocked value: 44,808.44\n", + "Saturated value: 0.9863\n", + "Final response: 27599.0808\n", + "Raw spend: 44808.267670459965\n", + "After adstock: 44808.4441410482\n", + "After hill transform: 0.9863017390985467\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,928.17\n", + "Adstocked value: 694,928.51\n", + "Saturated value: 0.7024\n", + "Final response: 100378.9975\n", + "Raw spend: 694928.1749836826\n", + "After adstock: 694928.508317016\n", + "After hill transform: 0.7024049709921066\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,808.27\n", + "Adstocked value: 44,808.44\n", + "Saturated value: 0.9863\n", + "Final response: 27599.0808\n", + "Raw spend: 44808.26767047487\n", + "After adstock: 44808.444141063104\n", + "After hill transform: 0.9863017390985591\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,975.86\n", + "Adstocked value: 694,976.19\n", + "Saturated value: 0.7024\n", + "Final response: 100380.1996\n", + "Raw spend: 694975.8587197192\n", + "After adstock: 694976.1920530526\n", + "After hill transform: 0.7024133825399174\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,802.85\n", + "Adstocked value: 44,803.03\n", + "Saturated value: 0.9863\n", + "Final response: 27598.9539\n", + "Raw spend: 44802.850949654094\n", + "After adstock: 44803.02742024233\n", + "After hill transform: 0.9862972052328736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,975.86\n", + "Adstocked value: 694,976.19\n", + "Saturated value: 0.7024\n", + "Final response: 100380.1996\n", + "Raw spend: 694975.8587197192\n", + "After adstock: 694976.1920530526\n", + "After hill transform: 0.7024133825399174\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,802.85\n", + "Adstocked value: 44,803.03\n", + "Saturated value: 0.9863\n", + "Final response: 27598.9539\n", + "Raw spend: 44802.850949654094\n", + "After adstock: 44803.02742024233\n", + "After hill transform: 0.9862972052328736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,975.86\n", + "Adstocked value: 694,976.19\n", + "Saturated value: 0.7024\n", + "Final response: 100380.1996\n", + "Raw spend: 694975.8587197192\n", + "After adstock: 694976.1920530526\n", + "After hill transform: 0.7024133825399174\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,802.85\n", + "Adstocked value: 44,803.03\n", + "Saturated value: 0.9863\n", + "Final response: 27598.9539\n", + "Raw spend: 44802.850949654094\n", + "After adstock: 44803.02742024233\n", + "After hill transform: 0.9862972052328736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,975.86\n", + "Adstocked value: 694,976.19\n", + "Saturated value: 0.7024\n", + "Final response: 100380.1996\n", + "Raw spend: 694975.8587197341\n", + "After adstock: 694976.1920530675\n", + "After hill transform: 0.7024133825399199\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,802.85\n", + "Adstocked value: 44,803.03\n", + "Saturated value: 0.9863\n", + "Final response: 27598.9539\n", + "Raw spend: 44802.850949654094\n", + "After adstock: 44803.02742024233\n", + "After hill transform: 0.9862972052328736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,975.86\n", + "Adstocked value: 694,976.19\n", + "Saturated value: 0.7024\n", + "Final response: 100380.1996\n", + "Raw spend: 694975.8587197192\n", + "After adstock: 694976.1920530526\n", + "After hill transform: 0.7024133825399174\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,802.85\n", + "Adstocked value: 44,803.03\n", + "Saturated value: 0.9863\n", + "Final response: 27598.9539\n", + "Raw spend: 44802.850949654094\n", + "After adstock: 44803.02742024233\n", + "After hill transform: 0.9862972052328736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,975.86\n", + "Adstocked value: 694,976.19\n", + "Saturated value: 0.7024\n", + "Final response: 100380.1996\n", + "Raw spend: 694975.8587197192\n", + "After adstock: 694976.1920530526\n", + "After hill transform: 0.7024133825399174\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,802.85\n", + "Adstocked value: 44,803.03\n", + "Saturated value: 0.9863\n", + "Final response: 27598.9539\n", + "Raw spend: 44802.850949668995\n", + "After adstock: 44803.02742025723\n", + "After hill transform: 0.986297205232886\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,975.86\n", + "Adstocked value: 694,976.19\n", + "Saturated value: 0.7024\n", + "Final response: 100380.1996\n", + "Raw spend: 694975.8587197192\n", + "After adstock: 694976.1920530526\n", + "After hill transform: 0.7024133825399174\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,802.85\n", + "Adstocked value: 44,803.03\n", + "Saturated value: 0.9863\n", + "Final response: 27598.9539\n", + "Raw spend: 44802.850949654094\n", + "After adstock: 44803.02742024233\n", + "After hill transform: 0.9862972052328736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,975.86\n", + "Adstocked value: 694,976.19\n", + "Saturated value: 0.7024\n", + "Final response: 100380.1996\n", + "Raw spend: 694975.8587197192\n", + "After adstock: 694976.1920530526\n", + "After hill transform: 0.7024133825399174\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,802.85\n", + "Adstocked value: 44,803.03\n", + "Saturated value: 0.9863\n", + "Final response: 27598.9539\n", + "Raw spend: 44802.850949654094\n", + "After adstock: 44803.02742024233\n", + "After hill transform: 0.9862972052328736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,975.86\n", + "Adstocked value: 694,976.19\n", + "Saturated value: 0.7024\n", + "Final response: 100380.1996\n", + "Raw spend: 694975.8587197341\n", + "After adstock: 694976.1920530675\n", + "After hill transform: 0.7024133825399199\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,802.85\n", + "Adstocked value: 44,803.03\n", + "Saturated value: 0.9863\n", + "Final response: 27598.9539\n", + "Raw spend: 44802.850949654094\n", + "After adstock: 44803.02742024233\n", + "After hill transform: 0.9862972052328736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,975.86\n", + "Adstocked value: 694,976.19\n", + "Saturated value: 0.7024\n", + "Final response: 100380.1996\n", + "Raw spend: 694975.8587197192\n", + "After adstock: 694976.1920530526\n", + "After hill transform: 0.7024133825399174\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,802.85\n", + "Adstocked value: 44,803.03\n", + "Saturated value: 0.9863\n", + "Final response: 27598.9539\n", + "Raw spend: 44802.850949654094\n", + "After adstock: 44803.02742024233\n", + "After hill transform: 0.9862972052328736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,975.86\n", + "Adstocked value: 694,976.19\n", + "Saturated value: 0.7024\n", + "Final response: 100380.1996\n", + "Raw spend: 694975.8587197192\n", + "After adstock: 694976.1920530526\n", + "After hill transform: 0.7024133825399174\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,802.85\n", + "Adstocked value: 44,803.03\n", + "Saturated value: 0.9863\n", + "Final response: 27598.9539\n", + "Raw spend: 44802.850949668995\n", + "After adstock: 44803.02742025723\n", + "After hill transform: 0.986297205232886\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 695,214.28\n", + "Adstocked value: 695,214.61\n", + "Saturated value: 0.7025\n", + "Final response: 100386.2084\n", + "Raw spend: 695214.2773997601\n", + "After adstock: 695214.6107330935\n", + "After hill transform: 0.7024554295691173\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,775.77\n", + "Adstocked value: 44,775.94\n", + "Saturated value: 0.9863\n", + "Final response: 27598.3187\n", + "Raw spend: 44775.76734564091\n", + "After adstock: 44775.94381622915\n", + "After hill transform: 0.98627450545846\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 695,214.28\n", + "Adstocked value: 695,214.61\n", + "Saturated value: 0.7025\n", + "Final response: 100386.2084\n", + "Raw spend: 695214.2773997601\n", + "After adstock: 695214.6107330935\n", + "After hill transform: 0.7024554295691173\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,775.77\n", + "Adstocked value: 44,775.94\n", + "Saturated value: 0.9863\n", + "Final response: 27598.3187\n", + "Raw spend: 44775.76734564091\n", + "After adstock: 44775.94381622915\n", + "After hill transform: 0.98627450545846\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 695,214.28\n", + "Adstocked value: 695,214.61\n", + "Saturated value: 0.7025\n", + "Final response: 100386.2084\n", + "Raw spend: 695214.2773997601\n", + "After adstock: 695214.6107330935\n", + "After hill transform: 0.7024554295691173\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,775.77\n", + "Adstocked value: 44,775.94\n", + "Saturated value: 0.9863\n", + "Final response: 27598.3187\n", + "Raw spend: 44775.76734564091\n", + "After adstock: 44775.94381622915\n", + "After hill transform: 0.98627450545846\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 695,214.28\n", + "Adstocked value: 695,214.61\n", + "Saturated value: 0.7025\n", + "Final response: 100386.2084\n", + "Raw spend: 695214.277399775\n", + "After adstock: 695214.6107331084\n", + "After hill transform: 0.70245542956912\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,775.77\n", + "Adstocked value: 44,775.94\n", + "Saturated value: 0.9863\n", + "Final response: 27598.3187\n", + "Raw spend: 44775.76734564091\n", + "After adstock: 44775.94381622915\n", + "After hill transform: 0.98627450545846\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 695,214.28\n", + "Adstocked value: 695,214.61\n", + "Saturated value: 0.7025\n", + "Final response: 100386.2084\n", + "Raw spend: 695214.2773997601\n", + "After adstock: 695214.6107330935\n", + "After hill transform: 0.7024554295691173\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,775.77\n", + "Adstocked value: 44,775.94\n", + "Saturated value: 0.9863\n", + "Final response: 27598.3187\n", + "Raw spend: 44775.76734564091\n", + "After adstock: 44775.94381622915\n", + "After hill transform: 0.98627450545846\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 695,214.28\n", + "Adstocked value: 695,214.61\n", + "Saturated value: 0.7025\n", + "Final response: 100386.2084\n", + "Raw spend: 695214.2773997601\n", + "After adstock: 695214.6107330935\n", + "After hill transform: 0.7024554295691173\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,775.77\n", + "Adstocked value: 44,775.94\n", + "Saturated value: 0.9863\n", + "Final response: 27598.3187\n", + "Raw spend: 44775.76734565581\n", + "After adstock: 44775.94381624405\n", + "After hill transform: 0.9862745054584724\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 695,214.28\n", + "Adstocked value: 695,214.61\n", + "Saturated value: 0.7025\n", + "Final response: 100386.2084\n", + "Raw spend: 695214.2773997601\n", + "After adstock: 695214.6107330935\n", + "After hill transform: 0.7024554295691173\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,775.77\n", + "Adstocked value: 44,775.94\n", + "Saturated value: 0.9863\n", + "Final response: 27598.3187\n", + "Raw spend: 44775.76734564091\n", + "After adstock: 44775.94381622915\n", + "After hill transform: 0.98627450545846\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 695,214.28\n", + "Adstocked value: 695,214.61\n", + "Saturated value: 0.7025\n", + "Final response: 100386.2084\n", + "Raw spend: 695214.2773997601\n", + "After adstock: 695214.6107330935\n", + "After hill transform: 0.7024554295691173\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,775.77\n", + "Adstocked value: 44,775.94\n", + "Saturated value: 0.9863\n", + "Final response: 27598.3187\n", + "Raw spend: 44775.76734564091\n", + "After adstock: 44775.94381622915\n", + "After hill transform: 0.98627450545846\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 695,214.28\n", + "Adstocked value: 695,214.61\n", + "Saturated value: 0.7025\n", + "Final response: 100386.2084\n", + "Raw spend: 695214.277399775\n", + "After adstock: 695214.6107331084\n", + "After hill transform: 0.70245542956912\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,775.77\n", + "Adstocked value: 44,775.94\n", + "Saturated value: 0.9863\n", + "Final response: 27598.3187\n", + "Raw spend: 44775.76734564091\n", + "After adstock: 44775.94381622915\n", + "After hill transform: 0.98627450545846\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 695,214.28\n", + "Adstocked value: 695,214.61\n", + "Saturated value: 0.7025\n", + "Final response: 100386.2084\n", + "Raw spend: 695214.2773997601\n", + "After adstock: 695214.6107330935\n", + "After hill transform: 0.7024554295691173\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,775.77\n", + "Adstocked value: 44,775.94\n", + "Saturated value: 0.9863\n", + "Final response: 27598.3187\n", + "Raw spend: 44775.76734564091\n", + "After adstock: 44775.94381622915\n", + "After hill transform: 0.98627450545846\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 695,214.28\n", + "Adstocked value: 695,214.61\n", + "Saturated value: 0.7025\n", + "Final response: 100386.2084\n", + "Raw spend: 695214.2773997601\n", + "After adstock: 695214.6107330935\n", + "After hill transform: 0.7024554295691173\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,775.77\n", + "Adstocked value: 44,775.94\n", + "Saturated value: 0.9863\n", + "Final response: 27598.3187\n", + "Raw spend: 44775.76734565581\n", + "After adstock: 44775.94381624405\n", + "After hill transform: 0.9862745054584724\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225275186\n", + "After adstock: 455904.4447497408\n", + "After hill transform: 0.9531672654245769\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 696,861.63\n", + "Adstocked value: 696,861.96\n", + "Saturated value: 0.7027\n", + "Final response: 100427.6568\n", + "Raw spend: 696861.6251581779\n", + "After adstock: 696861.9584915113\n", + "After hill transform: 0.7027454656508563\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522732298\n", + "After adstock: 107986.0985606563\n", + "After hill transform: 0.9837883468765682\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,585.68\n", + "Adstocked value: 44,585.86\n", + "Saturated value: 0.9861\n", + "Final response: 27593.8204\n", + "Raw spend: 44585.68401937574\n", + "After adstock: 44585.860489963976\n", + "After hill transform: 0.9861137506869067\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225275186\n", + "After adstock: 455904.4447497408\n", + "After hill transform: 0.9531672654245769\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 696,861.63\n", + "Adstocked value: 696,861.96\n", + "Saturated value: 0.7027\n", + "Final response: 100427.6568\n", + "Raw spend: 696861.6251581779\n", + "After adstock: 696861.9584915113\n", + "After hill transform: 0.7027454656508563\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522732298\n", + "After adstock: 107986.0985606563\n", + "After hill transform: 0.9837883468765682\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,585.68\n", + "Adstocked value: 44,585.86\n", + "Saturated value: 0.9861\n", + "Final response: 27593.8204\n", + "Raw spend: 44585.68401937574\n", + "After adstock: 44585.860489963976\n", + "After hill transform: 0.9861137506869067\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225275335\n", + "After adstock: 455904.4447497557\n", + "After hill transform: 0.9531672654245812\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 696,861.63\n", + "Adstocked value: 696,861.96\n", + "Saturated value: 0.7027\n", + "Final response: 100427.6568\n", + "Raw spend: 696861.6251581779\n", + "After adstock: 696861.9584915113\n", + "After hill transform: 0.7027454656508563\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522732298\n", + "After adstock: 107986.0985606563\n", + "After hill transform: 0.9837883468765682\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,585.68\n", + "Adstocked value: 44,585.86\n", + "Saturated value: 0.9861\n", + "Final response: 27593.8204\n", + "Raw spend: 44585.68401937574\n", + "After adstock: 44585.860489963976\n", + "After hill transform: 0.9861137506869067\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225275186\n", + "After adstock: 455904.4447497408\n", + "After hill transform: 0.9531672654245769\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 696,861.63\n", + "Adstocked value: 696,861.96\n", + "Saturated value: 0.7027\n", + "Final response: 100427.6568\n", + "Raw spend: 696861.6251581928\n", + "After adstock: 696861.9584915262\n", + "After hill transform: 0.7027454656508587\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522732298\n", + "After adstock: 107986.0985606563\n", + "After hill transform: 0.9837883468765682\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,585.68\n", + "Adstocked value: 44,585.86\n", + "Saturated value: 0.9861\n", + "Final response: 27593.8204\n", + "Raw spend: 44585.68401937574\n", + "After adstock: 44585.860489963976\n", + "After hill transform: 0.9861137506869067\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225275186\n", + "After adstock: 455904.4447497408\n", + "After hill transform: 0.9531672654245769\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 696,861.63\n", + "Adstocked value: 696,861.96\n", + "Saturated value: 0.7027\n", + "Final response: 100427.6568\n", + "Raw spend: 696861.6251581779\n", + "After adstock: 696861.9584915113\n", + "After hill transform: 0.7027454656508563\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522733788\n", + "After adstock: 107986.0985606712\n", + "After hill transform: 0.9837883468765741\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,585.68\n", + "Adstocked value: 44,585.86\n", + "Saturated value: 0.9861\n", + "Final response: 27593.8204\n", + "Raw spend: 44585.68401937574\n", + "After adstock: 44585.860489963976\n", + "After hill transform: 0.9861137506869067\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225275186\n", + "After adstock: 455904.4447497408\n", + "After hill transform: 0.9531672654245769\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 696,861.63\n", + "Adstocked value: 696,861.96\n", + "Saturated value: 0.7027\n", + "Final response: 100427.6568\n", + "Raw spend: 696861.6251581779\n", + "After adstock: 696861.9584915113\n", + "After hill transform: 0.7027454656508563\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522732298\n", + "After adstock: 107986.0985606563\n", + "After hill transform: 0.9837883468765682\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,585.68\n", + "Adstocked value: 44,585.86\n", + "Saturated value: 0.9861\n", + "Final response: 27593.8204\n", + "Raw spend: 44585.68401939064\n", + "After adstock: 44585.86048997888\n", + "After hill transform: 0.9861137506869193\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225275186\n", + "After adstock: 455904.4447497408\n", + "After hill transform: 0.9531672654245769\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 696,861.63\n", + "Adstocked value: 696,861.96\n", + "Saturated value: 0.7027\n", + "Final response: 100427.6568\n", + "Raw spend: 696861.6251581779\n", + "After adstock: 696861.9584915113\n", + "After hill transform: 0.7027454656508563\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522732298\n", + "After adstock: 107986.0985606563\n", + "After hill transform: 0.9837883468765682\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,585.68\n", + "Adstocked value: 44,585.86\n", + "Saturated value: 0.9861\n", + "Final response: 27593.8204\n", + "Raw spend: 44585.68401937574\n", + "After adstock: 44585.860489963976\n", + "After hill transform: 0.9861137506869067\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225275335\n", + "After adstock: 455904.4447497557\n", + "After hill transform: 0.9531672654245812\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 696,861.63\n", + "Adstocked value: 696,861.96\n", + "Saturated value: 0.7027\n", + "Final response: 100427.6568\n", + "Raw spend: 696861.6251581779\n", + "After adstock: 696861.9584915113\n", + "After hill transform: 0.7027454656508563\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522732298\n", + "After adstock: 107986.0985606563\n", + "After hill transform: 0.9837883468765682\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,585.68\n", + "Adstocked value: 44,585.86\n", + "Saturated value: 0.9861\n", + "Final response: 27593.8204\n", + "Raw spend: 44585.68401937574\n", + "After adstock: 44585.860489963976\n", + "After hill transform: 0.9861137506869067\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225275186\n", + "After adstock: 455904.4447497408\n", + "After hill transform: 0.9531672654245769\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 696,861.63\n", + "Adstocked value: 696,861.96\n", + "Saturated value: 0.7027\n", + "Final response: 100427.6568\n", + "Raw spend: 696861.6251581928\n", + "After adstock: 696861.9584915262\n", + "After hill transform: 0.7027454656508587\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522732298\n", + "After adstock: 107986.0985606563\n", + "After hill transform: 0.9837883468765682\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,585.68\n", + "Adstocked value: 44,585.86\n", + "Saturated value: 0.9861\n", + "Final response: 27593.8204\n", + "Raw spend: 44585.68401937574\n", + "After adstock: 44585.860489963976\n", + "After hill transform: 0.9861137506869067\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225275186\n", + "After adstock: 455904.4447497408\n", + "After hill transform: 0.9531672654245769\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 696,861.63\n", + "Adstocked value: 696,861.96\n", + "Saturated value: 0.7027\n", + "Final response: 100427.6568\n", + "Raw spend: 696861.6251581779\n", + "After adstock: 696861.9584915113\n", + "After hill transform: 0.7027454656508563\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522733788\n", + "After adstock: 107986.0985606712\n", + "After hill transform: 0.9837883468765741\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,585.68\n", + "Adstocked value: 44,585.86\n", + "Saturated value: 0.9861\n", + "Final response: 27593.8204\n", + "Raw spend: 44585.68401937574\n", + "After adstock: 44585.860489963976\n", + "After hill transform: 0.9861137506869067\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225275186\n", + "After adstock: 455904.4447497408\n", + "After hill transform: 0.9531672654245769\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 696,861.63\n", + "Adstocked value: 696,861.96\n", + "Saturated value: 0.7027\n", + "Final response: 100427.6568\n", + "Raw spend: 696861.6251581779\n", + "After adstock: 696861.9584915113\n", + "After hill transform: 0.7027454656508563\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522732298\n", + "After adstock: 107986.0985606563\n", + "After hill transform: 0.9837883468765682\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,585.68\n", + "Adstocked value: 44,585.86\n", + "Saturated value: 0.9861\n", + "Final response: 27593.8204\n", + "Raw spend: 44585.68401939064\n", + "After adstock: 44585.86048997888\n", + "After hill transform: 0.9861137506869193\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252700623\n", + "After adstock: 455904.4447492285\n", + "After hill transform: 0.9531672654244265\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 698,223.85\n", + "Adstocked value: 698,224.18\n", + "Saturated value: 0.7030\n", + "Final response: 100461.8397\n", + "Raw spend: 698223.8479270121\n", + "After adstock: 698224.1812603455\n", + "After hill transform: 0.7029846616221574\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522723885\n", + "After adstock: 107986.09856057218\n", + "After hill transform: 0.9837883468765356\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,430.06\n", + "Adstocked value: 44,430.24\n", + "Saturated value: 0.9860\n", + "Final response: 27590.0845\n", + "Raw spend: 44430.06048160513\n", + "After adstock: 44430.236952193365\n", + "After hill transform: 0.9859802390914517\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252700623\n", + "After adstock: 455904.4447492285\n", + "After hill transform: 0.9531672654244265\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 698,223.85\n", + "Adstocked value: 698,224.18\n", + "Saturated value: 0.7030\n", + "Final response: 100461.8397\n", + "Raw spend: 698223.8479270121\n", + "After adstock: 698224.1812603455\n", + "After hill transform: 0.7029846616221574\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522723885\n", + "After adstock: 107986.09856057218\n", + "After hill transform: 0.9837883468765356\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,430.06\n", + "Adstocked value: 44,430.24\n", + "Saturated value: 0.9860\n", + "Final response: 27590.0845\n", + "Raw spend: 44430.06048160513\n", + "After adstock: 44430.236952193365\n", + "After hill transform: 0.9859802390914517\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252702113\n", + "After adstock: 455904.4447492434\n", + "After hill transform: 0.9531672654244309\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 698,223.85\n", + "Adstocked value: 698,224.18\n", + "Saturated value: 0.7030\n", + "Final response: 100461.8397\n", + "Raw spend: 698223.8479270121\n", + "After adstock: 698224.1812603455\n", + "After hill transform: 0.7029846616221574\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522723885\n", + "After adstock: 107986.09856057218\n", + "After hill transform: 0.9837883468765356\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,430.06\n", + "Adstocked value: 44,430.24\n", + "Saturated value: 0.9860\n", + "Final response: 27590.0845\n", + "Raw spend: 44430.06048160513\n", + "After adstock: 44430.236952193365\n", + "After hill transform: 0.9859802390914517\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252700623\n", + "After adstock: 455904.4447492285\n", + "After hill transform: 0.9531672654244265\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 698,223.85\n", + "Adstocked value: 698,224.18\n", + "Saturated value: 0.7030\n", + "Final response: 100461.8397\n", + "Raw spend: 698223.847927027\n", + "After adstock: 698224.1812603604\n", + "After hill transform: 0.7029846616221601\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522723885\n", + "After adstock: 107986.09856057218\n", + "After hill transform: 0.9837883468765356\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,430.06\n", + "Adstocked value: 44,430.24\n", + "Saturated value: 0.9860\n", + "Final response: 27590.0845\n", + "Raw spend: 44430.06048160513\n", + "After adstock: 44430.236952193365\n", + "After hill transform: 0.9859802390914517\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252700623\n", + "After adstock: 455904.4447492285\n", + "After hill transform: 0.9531672654244265\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 698,223.85\n", + "Adstocked value: 698,224.18\n", + "Saturated value: 0.7030\n", + "Final response: 100461.8397\n", + "Raw spend: 698223.8479270121\n", + "After adstock: 698224.1812603455\n", + "After hill transform: 0.7029846616221574\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522725375\n", + "After adstock: 107986.09856058708\n", + "After hill transform: 0.9837883468765414\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,430.06\n", + "Adstocked value: 44,430.24\n", + "Saturated value: 0.9860\n", + "Final response: 27590.0845\n", + "Raw spend: 44430.06048160513\n", + "After adstock: 44430.236952193365\n", + "After hill transform: 0.9859802390914517\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252700623\n", + "After adstock: 455904.4447492285\n", + "After hill transform: 0.9531672654244265\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 698,223.85\n", + "Adstocked value: 698,224.18\n", + "Saturated value: 0.7030\n", + "Final response: 100461.8397\n", + "Raw spend: 698223.8479270121\n", + "After adstock: 698224.1812603455\n", + "After hill transform: 0.7029846616221574\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522723885\n", + "After adstock: 107986.09856057218\n", + "After hill transform: 0.9837883468765356\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,430.06\n", + "Adstocked value: 44,430.24\n", + "Saturated value: 0.9860\n", + "Final response: 27590.0845\n", + "Raw spend: 44430.06048162003\n", + "After adstock: 44430.236952208266\n", + "After hill transform: 0.9859802390914646\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252700623\n", + "After adstock: 455904.4447492285\n", + "After hill transform: 0.9531672654244265\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 698,223.85\n", + "Adstocked value: 698,224.18\n", + "Saturated value: 0.7030\n", + "Final response: 100461.8397\n", + "Raw spend: 698223.8479270121\n", + "After adstock: 698224.1812603455\n", + "After hill transform: 0.7029846616221574\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522723885\n", + "After adstock: 107986.09856057218\n", + "After hill transform: 0.9837883468765356\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,430.06\n", + "Adstocked value: 44,430.24\n", + "Saturated value: 0.9860\n", + "Final response: 27590.0845\n", + "Raw spend: 44430.06048160513\n", + "After adstock: 44430.236952193365\n", + "After hill transform: 0.9859802390914517\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252702113\n", + "After adstock: 455904.4447492434\n", + "After hill transform: 0.9531672654244309\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 698,223.85\n", + "Adstocked value: 698,224.18\n", + "Saturated value: 0.7030\n", + "Final response: 100461.8397\n", + "Raw spend: 698223.8479270121\n", + "After adstock: 698224.1812603455\n", + "After hill transform: 0.7029846616221574\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522723885\n", + "After adstock: 107986.09856057218\n", + "After hill transform: 0.9837883468765356\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,430.06\n", + "Adstocked value: 44,430.24\n", + "Saturated value: 0.9860\n", + "Final response: 27590.0845\n", + "Raw spend: 44430.06048160513\n", + "After adstock: 44430.236952193365\n", + "After hill transform: 0.9859802390914517\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252700623\n", + "After adstock: 455904.4447492285\n", + "After hill transform: 0.9531672654244265\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 698,223.85\n", + "Adstocked value: 698,224.18\n", + "Saturated value: 0.7030\n", + "Final response: 100461.8397\n", + "Raw spend: 698223.847927027\n", + "After adstock: 698224.1812603604\n", + "After hill transform: 0.7029846616221601\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522723885\n", + "After adstock: 107986.09856057218\n", + "After hill transform: 0.9837883468765356\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,430.06\n", + "Adstocked value: 44,430.24\n", + "Saturated value: 0.9860\n", + "Final response: 27590.0845\n", + "Raw spend: 44430.06048160513\n", + "After adstock: 44430.236952193365\n", + "After hill transform: 0.9859802390914517\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252700623\n", + "After adstock: 455904.4447492285\n", + "After hill transform: 0.9531672654244265\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 698,223.85\n", + "Adstocked value: 698,224.18\n", + "Saturated value: 0.7030\n", + "Final response: 100461.8397\n", + "Raw spend: 698223.8479270121\n", + "After adstock: 698224.1812603455\n", + "After hill transform: 0.7029846616221574\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522725375\n", + "After adstock: 107986.09856058708\n", + "After hill transform: 0.9837883468765414\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,430.06\n", + "Adstocked value: 44,430.24\n", + "Saturated value: 0.9860\n", + "Final response: 27590.0845\n", + "Raw spend: 44430.06048160513\n", + "After adstock: 44430.236952193365\n", + "After hill transform: 0.9859802390914517\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252700623\n", + "After adstock: 455904.4447492285\n", + "After hill transform: 0.9531672654244265\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 698,223.85\n", + "Adstocked value: 698,224.18\n", + "Saturated value: 0.7030\n", + "Final response: 100461.8397\n", + "Raw spend: 698223.8479270121\n", + "After adstock: 698224.1812603455\n", + "After hill transform: 0.7029846616221574\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522723885\n", + "After adstock: 107986.09856057218\n", + "After hill transform: 0.9837883468765356\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,430.06\n", + "Adstocked value: 44,430.24\n", + "Saturated value: 0.9860\n", + "Final response: 27590.0845\n", + "Raw spend: 44430.06048162003\n", + "After adstock: 44430.236952208266\n", + "After hill transform: 0.9859802390914646\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,272.42\n", + "Adstocked value: 703,272.76\n", + "Saturated value: 0.7039\n", + "Final response: 100587.8095\n", + "Raw spend: 703272.4221528464\n", + "After adstock: 703272.7554861797\n", + "After hill transform: 0.7038661390249338\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,537.14\n", + "Adstocked value: 106,537.47\n", + "Saturated value: 0.9832\n", + "Final response: 66047.7541\n", + "Raw spend: 106537.14103819002\n", + "After adstock: 106537.47437152335\n", + "After hill transform: 0.9832114304333648\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,749.53\n", + "Adstocked value: 43,749.70\n", + "Saturated value: 0.9854\n", + "Final response: 27573.1644\n", + "Raw spend: 43749.52690076788\n", + "After adstock: 43749.70337135612\n", + "After hill transform: 0.9853755724028944\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,272.42\n", + "Adstocked value: 703,272.76\n", + "Saturated value: 0.7039\n", + "Final response: 100587.8095\n", + "Raw spend: 703272.4221528464\n", + "After adstock: 703272.7554861797\n", + "After hill transform: 0.7038661390249338\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,537.14\n", + "Adstocked value: 106,537.47\n", + "Saturated value: 0.9832\n", + "Final response: 66047.7541\n", + "Raw spend: 106537.14103819002\n", + "After adstock: 106537.47437152335\n", + "After hill transform: 0.9832114304333648\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,749.53\n", + "Adstocked value: 43,749.70\n", + "Saturated value: 0.9854\n", + "Final response: 27573.1644\n", + "Raw spend: 43749.52690076788\n", + "After adstock: 43749.70337135612\n", + "After hill transform: 0.9853755724028944\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,272.42\n", + "Adstocked value: 703,272.76\n", + "Saturated value: 0.7039\n", + "Final response: 100587.8095\n", + "Raw spend: 703272.4221528464\n", + "After adstock: 703272.7554861797\n", + "After hill transform: 0.7038661390249338\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,537.14\n", + "Adstocked value: 106,537.47\n", + "Saturated value: 0.9832\n", + "Final response: 66047.7541\n", + "Raw spend: 106537.14103819002\n", + "After adstock: 106537.47437152335\n", + "After hill transform: 0.9832114304333648\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,749.53\n", + "Adstocked value: 43,749.70\n", + "Saturated value: 0.9854\n", + "Final response: 27573.1644\n", + "Raw spend: 43749.52690076788\n", + "After adstock: 43749.70337135612\n", + "After hill transform: 0.9853755724028944\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,272.42\n", + "Adstocked value: 703,272.76\n", + "Saturated value: 0.7039\n", + "Final response: 100587.8095\n", + "Raw spend: 703272.4221528613\n", + "After adstock: 703272.7554861946\n", + "After hill transform: 0.7038661390249364\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,537.14\n", + "Adstocked value: 106,537.47\n", + "Saturated value: 0.9832\n", + "Final response: 66047.7541\n", + "Raw spend: 106537.14103819002\n", + "After adstock: 106537.47437152335\n", + "After hill transform: 0.9832114304333648\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,749.53\n", + "Adstocked value: 43,749.70\n", + "Saturated value: 0.9854\n", + "Final response: 27573.1644\n", + "Raw spend: 43749.52690076788\n", + "After adstock: 43749.70337135612\n", + "After hill transform: 0.9853755724028944\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,272.42\n", + "Adstocked value: 703,272.76\n", + "Saturated value: 0.7039\n", + "Final response: 100587.8095\n", + "Raw spend: 703272.4221528464\n", + "After adstock: 703272.7554861797\n", + "After hill transform: 0.7038661390249338\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,537.14\n", + "Adstocked value: 106,537.47\n", + "Saturated value: 0.9832\n", + "Final response: 66047.7541\n", + "Raw spend: 106537.14103820492\n", + "After adstock: 106537.47437153825\n", + "After hill transform: 0.9832114304333709\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,749.53\n", + "Adstocked value: 43,749.70\n", + "Saturated value: 0.9854\n", + "Final response: 27573.1644\n", + "Raw spend: 43749.52690076788\n", + "After adstock: 43749.70337135612\n", + "After hill transform: 0.9853755724028944\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,272.42\n", + "Adstocked value: 703,272.76\n", + "Saturated value: 0.7039\n", + "Final response: 100587.8095\n", + "Raw spend: 703272.4221528464\n", + "After adstock: 703272.7554861797\n", + "After hill transform: 0.7038661390249338\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,537.14\n", + "Adstocked value: 106,537.47\n", + "Saturated value: 0.9832\n", + "Final response: 66047.7541\n", + "Raw spend: 106537.14103819002\n", + "After adstock: 106537.47437152335\n", + "After hill transform: 0.9832114304333648\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,749.53\n", + "Adstocked value: 43,749.70\n", + "Saturated value: 0.9854\n", + "Final response: 27573.1644\n", + "Raw spend: 43749.52690078278\n", + "After adstock: 43749.70337137102\n", + "After hill transform: 0.985375572402908\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,272.42\n", + "Adstocked value: 703,272.76\n", + "Saturated value: 0.7039\n", + "Final response: 100587.8095\n", + "Raw spend: 703272.4221528464\n", + "After adstock: 703272.7554861797\n", + "After hill transform: 0.7038661390249338\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,537.14\n", + "Adstocked value: 106,537.47\n", + "Saturated value: 0.9832\n", + "Final response: 66047.7541\n", + "Raw spend: 106537.14103819002\n", + "After adstock: 106537.47437152335\n", + "After hill transform: 0.9832114304333648\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,749.53\n", + "Adstocked value: 43,749.70\n", + "Saturated value: 0.9854\n", + "Final response: 27573.1644\n", + "Raw spend: 43749.52690076788\n", + "After adstock: 43749.70337135612\n", + "After hill transform: 0.9853755724028944\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,272.42\n", + "Adstocked value: 703,272.76\n", + "Saturated value: 0.7039\n", + "Final response: 100587.8095\n", + "Raw spend: 703272.4221528464\n", + "After adstock: 703272.7554861797\n", + "After hill transform: 0.7038661390249338\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,537.14\n", + "Adstocked value: 106,537.47\n", + "Saturated value: 0.9832\n", + "Final response: 66047.7541\n", + "Raw spend: 106537.14103819002\n", + "After adstock: 106537.47437152335\n", + "After hill transform: 0.9832114304333648\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,749.53\n", + "Adstocked value: 43,749.70\n", + "Saturated value: 0.9854\n", + "Final response: 27573.1644\n", + "Raw spend: 43749.52690076788\n", + "After adstock: 43749.70337135612\n", + "After hill transform: 0.9853755724028944\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,272.42\n", + "Adstocked value: 703,272.76\n", + "Saturated value: 0.7039\n", + "Final response: 100587.8095\n", + "Raw spend: 703272.4221528613\n", + "After adstock: 703272.7554861946\n", + "After hill transform: 0.7038661390249364\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,537.14\n", + "Adstocked value: 106,537.47\n", + "Saturated value: 0.9832\n", + "Final response: 66047.7541\n", + "Raw spend: 106537.14103819002\n", + "After adstock: 106537.47437152335\n", + "After hill transform: 0.9832114304333648\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,749.53\n", + "Adstocked value: 43,749.70\n", + "Saturated value: 0.9854\n", + "Final response: 27573.1644\n", + "Raw spend: 43749.52690076788\n", + "After adstock: 43749.70337135612\n", + "After hill transform: 0.9853755724028944\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,272.42\n", + "Adstocked value: 703,272.76\n", + "Saturated value: 0.7039\n", + "Final response: 100587.8095\n", + "Raw spend: 703272.4221528464\n", + "After adstock: 703272.7554861797\n", + "After hill transform: 0.7038661390249338\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,537.14\n", + "Adstocked value: 106,537.47\n", + "Saturated value: 0.9832\n", + "Final response: 66047.7541\n", + "Raw spend: 106537.14103820492\n", + "After adstock: 106537.47437153825\n", + "After hill transform: 0.9832114304333709\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,749.53\n", + "Adstocked value: 43,749.70\n", + "Saturated value: 0.9854\n", + "Final response: 27573.1644\n", + "Raw spend: 43749.52690076788\n", + "After adstock: 43749.70337135612\n", + "After hill transform: 0.9853755724028944\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,272.42\n", + "Adstocked value: 703,272.76\n", + "Saturated value: 0.7039\n", + "Final response: 100587.8095\n", + "Raw spend: 703272.4221528464\n", + "After adstock: 703272.7554861797\n", + "After hill transform: 0.7038661390249338\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,537.14\n", + "Adstocked value: 106,537.47\n", + "Saturated value: 0.9832\n", + "Final response: 66047.7541\n", + "Raw spend: 106537.14103819002\n", + "After adstock: 106537.47437152335\n", + "After hill transform: 0.9832114304333648\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,749.53\n", + "Adstocked value: 43,749.70\n", + "Saturated value: 0.9854\n", + "Final response: 27573.1644\n", + "Raw spend: 43749.52690078278\n", + "After adstock: 43749.70337137102\n", + "After hill transform: 0.985375572402908\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 711,627.70\n", + "Adstocked value: 711,628.04\n", + "Saturated value: 0.7053\n", + "Final response: 100793.8440\n", + "Raw spend: 711627.702229979\n", + "After adstock: 711628.0355633124\n", + "After hill transform: 0.7053078712248504\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 99,704.88\n", + "Adstocked value: 99,705.22\n", + "Saturated value: 0.9801\n", + "Final response: 65837.0486\n", + "Raw spend: 99704.8830735037\n", + "After adstock: 99705.21640683703\n", + "After hill transform: 0.9800747902553648\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,311.77\n", + "Adstocked value: 42,311.94\n", + "Saturated value: 0.9840\n", + "Final response: 27534.0345\n", + "Raw spend: 42311.76748584327\n", + "After adstock: 42311.94395643151\n", + "After hill transform: 0.9839771948843029\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 711,627.70\n", + "Adstocked value: 711,628.04\n", + "Saturated value: 0.7053\n", + "Final response: 100793.8440\n", + "Raw spend: 711627.702229979\n", + "After adstock: 711628.0355633124\n", + "After hill transform: 0.7053078712248504\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 99,704.88\n", + "Adstocked value: 99,705.22\n", + "Saturated value: 0.9801\n", + "Final response: 65837.0486\n", + "Raw spend: 99704.8830735037\n", + "After adstock: 99705.21640683703\n", + "After hill transform: 0.9800747902553648\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,311.77\n", + "Adstocked value: 42,311.94\n", + "Saturated value: 0.9840\n", + "Final response: 27534.0345\n", + "Raw spend: 42311.76748584327\n", + "After adstock: 42311.94395643151\n", + "After hill transform: 0.9839771948843029\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 704,107.95\n", + "Adstocked value: 704,108.28\n", + "Saturated value: 0.7040\n", + "Final response: 100608.5492\n", + "Raw spend: 704107.9501605596\n", + "After adstock: 704108.283493893\n", + "After hill transform: 0.7040112655502289\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,853.92\n", + "Adstocked value: 105,854.25\n", + "Saturated value: 0.9829\n", + "Final response: 66028.8191\n", + "Raw spend: 105853.91524172139\n", + "After adstock: 105854.24857505472\n", + "After hill transform: 0.9829295563156093\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,605.75\n", + "Adstocked value: 43,605.93\n", + "Saturated value: 0.9852\n", + "Final response: 27569.4641\n", + "Raw spend: 43605.75095927542\n", + "After adstock: 43605.92742986366\n", + "After hill transform: 0.9852433353628426\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 704,107.95\n", + "Adstocked value: 704,108.28\n", + "Saturated value: 0.7040\n", + "Final response: 100608.5492\n", + "Raw spend: 704107.9501605596\n", + "After adstock: 704108.283493893\n", + "After hill transform: 0.7040112655502289\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,853.92\n", + "Adstocked value: 105,854.25\n", + "Saturated value: 0.9829\n", + "Final response: 66028.8191\n", + "Raw spend: 105853.91524172139\n", + "After adstock: 105854.24857505472\n", + "After hill transform: 0.9829295563156093\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,605.75\n", + "Adstocked value: 43,605.93\n", + "Saturated value: 0.9852\n", + "Final response: 27569.4641\n", + "Raw spend: 43605.75095927542\n", + "After adstock: 43605.92742986366\n", + "After hill transform: 0.9852433353628426\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,449.13\n", + "Adstocked value: 703,449.47\n", + "Saturated value: 0.7039\n", + "Final response: 100592.1984\n", + "Raw spend: 703449.1344146796\n", + "After adstock: 703449.467748013\n", + "After hill transform: 0.7038968507626094\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,392.64\n", + "Adstocked value: 106,392.97\n", + "Saturated value: 0.9832\n", + "Final response: 66043.7853\n", + "Raw spend: 106392.64034554748\n", + "After adstock: 106392.97367888081\n", + "After hill transform: 0.9831523490318318\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,719.12\n", + "Adstocked value: 43,719.30\n", + "Saturated value: 0.9853\n", + "Final response: 27572.3856\n", + "Raw spend: 43719.11861812051\n", + "After adstock: 43719.29508870875\n", + "After hill transform: 0.9853477384452336\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,449.13\n", + "Adstocked value: 703,449.47\n", + "Saturated value: 0.7039\n", + "Final response: 100592.1984\n", + "Raw spend: 703449.1344146796\n", + "After adstock: 703449.467748013\n", + "After hill transform: 0.7038968507626094\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,392.64\n", + "Adstocked value: 106,392.97\n", + "Saturated value: 0.9832\n", + "Final response: 66043.7853\n", + "Raw spend: 106392.64034554748\n", + "After adstock: 106392.97367888081\n", + "After hill transform: 0.9831523490318318\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,719.12\n", + "Adstocked value: 43,719.30\n", + "Saturated value: 0.9853\n", + "Final response: 27572.3856\n", + "Raw spend: 43719.11861812051\n", + "After adstock: 43719.29508870875\n", + "After hill transform: 0.9853477384452336\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,312.21\n", + "Adstocked value: 703,312.55\n", + "Saturated value: 0.7039\n", + "Final response: 100588.7979\n", + "Raw spend: 703312.2120904343\n", + "After adstock: 703312.5454237676\n", + "After hill transform: 0.7038730551580245\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,504.60\n", + "Adstocked value: 106,504.94\n", + "Saturated value: 0.9832\n", + "Final response: 66046.8621\n", + "Raw spend: 106504.60411357587\n", + "After adstock: 106504.9374469092\n", + "After hill transform: 0.9831981519724178\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,742.68\n", + "Adstocked value: 43,742.86\n", + "Saturated value: 0.9854\n", + "Final response: 27572.9892\n", + "Raw spend: 43742.67993012677\n", + "After adstock: 43742.856400715005\n", + "After hill transform: 0.9853693113223276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,312.21\n", + "Adstocked value: 703,312.55\n", + "Saturated value: 0.7039\n", + "Final response: 100588.7979\n", + "Raw spend: 703312.2120904343\n", + "After adstock: 703312.5454237676\n", + "After hill transform: 0.7038730551580245\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,504.60\n", + "Adstocked value: 106,504.94\n", + "Saturated value: 0.9832\n", + "Final response: 66046.8621\n", + "Raw spend: 106504.60411357587\n", + "After adstock: 106504.9374469092\n", + "After hill transform: 0.9831981519724178\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,742.68\n", + "Adstocked value: 43,742.86\n", + "Saturated value: 0.9854\n", + "Final response: 27572.9892\n", + "Raw spend: 43742.67993012677\n", + "After adstock: 43742.856400715005\n", + "After hill transform: 0.9853693113223276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,281.50\n", + "Adstocked value: 703,281.84\n", + "Saturated value: 0.7039\n", + "Final response: 100588.0350\n", + "Raw spend: 703281.5025584224\n", + "After adstock: 703281.8358917558\n", + "After hill transform: 0.7038677173886183\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,529.72\n", + "Adstocked value: 106,530.05\n", + "Saturated value: 0.9832\n", + "Final response: 66047.5506\n", + "Raw spend: 106529.71583248216\n", + "After adstock: 106530.0491658155\n", + "After hill transform: 0.9832084014402509\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,747.96\n", + "Adstocked value: 43,748.14\n", + "Saturated value: 0.9854\n", + "Final response: 27573.1245\n", + "Raw spend: 43747.96436324816\n", + "After adstock: 43748.1408338364\n", + "After hill transform: 0.985374143889307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,281.50\n", + "Adstocked value: 703,281.84\n", + "Saturated value: 0.7039\n", + "Final response: 100588.0350\n", + "Raw spend: 703281.5025584224\n", + "After adstock: 703281.8358917558\n", + "After hill transform: 0.7038677173886183\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,529.72\n", + "Adstocked value: 106,530.05\n", + "Saturated value: 0.9832\n", + "Final response: 66047.5506\n", + "Raw spend: 106529.71583248216\n", + "After adstock: 106530.0491658155\n", + "After hill transform: 0.9832084014402509\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,747.96\n", + "Adstocked value: 43,748.14\n", + "Saturated value: 0.9854\n", + "Final response: 27573.1245\n", + "Raw spend: 43747.96436324816\n", + "After adstock: 43748.1408338364\n", + "After hill transform: 0.985374143889307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,274.50\n", + "Adstocked value: 703,274.83\n", + "Saturated value: 0.7039\n", + "Final response: 100587.8611\n", + "Raw spend: 703274.5006638255\n", + "After adstock: 703274.8339971589\n", + "After hill transform: 0.7038665003156775\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,535.44\n", + "Adstocked value: 106,535.77\n", + "Saturated value: 0.9832\n", + "Final response: 66047.7075\n", + "Raw spend: 106535.44140358035\n", + "After adstock: 106535.77473691368\n", + "After hill transform: 0.9832107371608229\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,749.17\n", + "Adstocked value: 43,749.35\n", + "Saturated value: 0.9854\n", + "Final response: 27573.1553\n", + "Raw spend: 43749.16923487256\n", + "After adstock: 43749.3457054608\n", + "After hill transform: 0.9853752454318014\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,274.50\n", + "Adstocked value: 703,274.83\n", + "Saturated value: 0.7039\n", + "Final response: 100587.8611\n", + "Raw spend: 703274.5006638255\n", + "After adstock: 703274.8339971589\n", + "After hill transform: 0.7038665003156775\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,535.44\n", + "Adstocked value: 106,535.77\n", + "Saturated value: 0.9832\n", + "Final response: 66047.7075\n", + "Raw spend: 106535.44140358035\n", + "After adstock: 106535.77473691368\n", + "After hill transform: 0.9832107371608229\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,749.17\n", + "Adstocked value: 43,749.35\n", + "Saturated value: 0.9854\n", + "Final response: 27573.1553\n", + "Raw spend: 43749.16923487256\n", + "After adstock: 43749.3457054608\n", + "After hill transform: 0.9853752454318014\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,272.90\n", + "Adstocked value: 703,273.23\n", + "Saturated value: 0.7039\n", + "Final response: 100587.8213\n", + "Raw spend: 703272.8982545009\n", + "After adstock: 703273.2315878343\n", + "After hill transform: 0.7038662217819486\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,536.75\n", + "Adstocked value: 106,537.09\n", + "Saturated value: 0.9832\n", + "Final response: 66047.7435\n", + "Raw spend: 106536.75172157932\n", + "After adstock: 106537.08505491265\n", + "After hill transform: 0.983211271636508\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,749.44\n", + "Adstocked value: 43,749.62\n", + "Saturated value: 0.9854\n", + "Final response: 27573.1623\n", + "Raw spend: 43749.44497417416\n", + "After adstock: 43749.6214447624\n", + "After hill transform: 0.9853754975080934\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,272.90\n", + "Adstocked value: 703,273.23\n", + "Saturated value: 0.7039\n", + "Final response: 100587.8213\n", + "Raw spend: 703272.8982545009\n", + "After adstock: 703273.2315878343\n", + "After hill transform: 0.7038662217819486\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,536.75\n", + "Adstocked value: 106,537.09\n", + "Saturated value: 0.9832\n", + "Final response: 66047.7435\n", + "Raw spend: 106536.75172157932\n", + "After adstock: 106537.08505491265\n", + "After hill transform: 0.983211271636508\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,749.44\n", + "Adstocked value: 43,749.62\n", + "Saturated value: 0.9854\n", + "Final response: 27573.1623\n", + "Raw spend: 43749.44497417416\n", + "After adstock: 43749.6214447624\n", + "After hill transform: 0.9853754975080934\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,272.53\n", + "Adstocked value: 703,272.86\n", + "Saturated value: 0.7039\n", + "Final response: 100587.8122\n", + "Raw spend: 703272.5312254779\n", + "After adstock: 703272.8645588113\n", + "After hill transform: 0.7038661579841796\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,537.05\n", + "Adstocked value: 106,537.39\n", + "Saturated value: 0.9832\n", + "Final response: 66047.7517\n", + "Raw spend: 106537.0518476005\n", + "After adstock: 106537.38518093382\n", + "After hill transform: 0.9832113940539394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,749.51\n", + "Adstocked value: 43,749.68\n", + "Saturated value: 0.9854\n", + "Final response: 27573.1640\n", + "Raw spend: 43749.50813177372\n", + "After adstock: 43749.68460236196\n", + "After hill transform: 0.9853755552448964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,272.53\n", + "Adstocked value: 703,272.86\n", + "Saturated value: 0.7039\n", + "Final response: 100587.8122\n", + "Raw spend: 703272.5312254779\n", + "After adstock: 703272.8645588113\n", + "After hill transform: 0.7038661579841796\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,537.05\n", + "Adstocked value: 106,537.39\n", + "Saturated value: 0.9832\n", + "Final response: 66047.7517\n", + "Raw spend: 106537.0518476005\n", + "After adstock: 106537.38518093382\n", + "After hill transform: 0.9832113940539394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,749.51\n", + "Adstocked value: 43,749.68\n", + "Saturated value: 0.9854\n", + "Final response: 27573.1640\n", + "Raw spend: 43749.50813177372\n", + "After adstock: 43749.68460236196\n", + "After hill transform: 0.9853755552448964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,272.45\n", + "Adstocked value: 703,272.78\n", + "Saturated value: 0.7039\n", + "Final response: 100587.8101\n", + "Raw spend: 703272.4471417806\n", + "After adstock: 703272.780475114\n", + "After hill transform: 0.7038661433685659\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,537.12\n", + "Adstocked value: 106,537.45\n", + "Saturated value: 0.9832\n", + "Final response: 66047.7536\n", + "Raw spend: 106537.1206043035\n", + "After adstock: 106537.45393763683\n", + "After hill transform: 0.9832114220987165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,749.52\n", + "Adstocked value: 43,749.70\n", + "Saturated value: 0.9854\n", + "Final response: 27573.1643\n", + "Raw spend: 43749.52260072346\n", + "After adstock: 43749.6990713117\n", + "After hill transform: 0.9853755684719374\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,272.45\n", + "Adstocked value: 703,272.78\n", + "Saturated value: 0.7039\n", + "Final response: 100587.8101\n", + "Raw spend: 703272.4471417806\n", + "After adstock: 703272.780475114\n", + "After hill transform: 0.7038661433685659\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,537.12\n", + "Adstocked value: 106,537.45\n", + "Saturated value: 0.9832\n", + "Final response: 66047.7536\n", + "Raw spend: 106537.1206043035\n", + "After adstock: 106537.45393763683\n", + "After hill transform: 0.9832114220987165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,749.52\n", + "Adstocked value: 43,749.70\n", + "Saturated value: 0.9854\n", + "Final response: 27573.1643\n", + "Raw spend: 43749.52260072346\n", + "After adstock: 43749.6990713117\n", + "After hill transform: 0.9853755684719374\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,272.43\n", + "Adstocked value: 703,272.76\n", + "Saturated value: 0.7039\n", + "Final response: 100587.8096\n", + "Raw spend: 703272.4278779506\n", + "After adstock: 703272.761211284\n", + "After hill transform: 0.7038661400200842\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,537.14\n", + "Adstocked value: 106,537.47\n", + "Saturated value: 0.9832\n", + "Final response: 66047.7540\n", + "Raw spend: 106537.13635667264\n", + "After adstock: 106537.46969000596\n", + "After hill transform: 0.9832114285238509\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,749.53\n", + "Adstocked value: 43,749.70\n", + "Saturated value: 0.9854\n", + "Final response: 27573.1644\n", + "Raw spend: 43749.52591560372\n", + "After adstock: 43749.70238619196\n", + "After hill transform: 0.9853755715022904\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,272.43\n", + "Adstocked value: 703,272.76\n", + "Saturated value: 0.7039\n", + "Final response: 100587.8096\n", + "Raw spend: 703272.4278779506\n", + "After adstock: 703272.761211284\n", + "After hill transform: 0.7038661400200842\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,537.14\n", + "Adstocked value: 106,537.47\n", + "Saturated value: 0.9832\n", + "Final response: 66047.7540\n", + "Raw spend: 106537.13635667264\n", + "After adstock: 106537.46969000596\n", + "After hill transform: 0.9832114285238509\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,749.53\n", + "Adstocked value: 43,749.70\n", + "Saturated value: 0.9854\n", + "Final response: 27573.1644\n", + "Raw spend: 43749.52591560372\n", + "After adstock: 43749.70238619196\n", + "After hill transform: 0.9853755715022904\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,272.42\n", + "Adstocked value: 703,272.76\n", + "Saturated value: 0.7039\n", + "Final response: 100587.8095\n", + "Raw spend: 703272.4234645037\n", + "After adstock: 703272.7567978371\n", + "After hill transform: 0.703866139252929\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,537.14\n", + "Adstocked value: 106,537.47\n", + "Saturated value: 0.9832\n", + "Final response: 66047.7541\n", + "Raw spend: 106537.139965625\n", + "After adstock: 106537.47329895833\n", + "After hill transform: 0.9832114299958832\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,749.53\n", + "Adstocked value: 43,749.70\n", + "Saturated value: 0.9854\n", + "Final response: 27573.1644\n", + "Raw spend: 43749.52667506059\n", + "After adstock: 43749.703145648826\n", + "After hill transform: 0.9853755721965604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,272.42\n", + "Adstocked value: 703,272.76\n", + "Saturated value: 0.7039\n", + "Final response: 100587.8095\n", + "Raw spend: 703272.4234645037\n", + "After adstock: 703272.7567978371\n", + "After hill transform: 0.703866139252929\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,537.14\n", + "Adstocked value: 106,537.47\n", + "Saturated value: 0.9832\n", + "Final response: 66047.7541\n", + "Raw spend: 106537.139965625\n", + "After adstock: 106537.47329895833\n", + "After hill transform: 0.9832114299958832\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,749.53\n", + "Adstocked value: 43,749.70\n", + "Saturated value: 0.9854\n", + "Final response: 27573.1644\n", + "Raw spend: 43749.52667506059\n", + "After adstock: 43749.703145648826\n", + "After hill transform: 0.9853755721965604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,272.42\n", + "Adstocked value: 703,272.76\n", + "Saturated value: 0.7039\n", + "Final response: 100587.8095\n", + "Raw spend: 703272.4234645037\n", + "After adstock: 703272.7567978371\n", + "After hill transform: 0.703866139252929\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,537.14\n", + "Adstocked value: 106,537.47\n", + "Saturated value: 0.9832\n", + "Final response: 66047.7541\n", + "Raw spend: 106537.139965625\n", + "After adstock: 106537.47329895833\n", + "After hill transform: 0.9832114299958832\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,749.53\n", + "Adstocked value: 43,749.70\n", + "Saturated value: 0.9854\n", + "Final response: 27573.1644\n", + "Raw spend: 43749.52667506059\n", + "After adstock: 43749.703145648826\n", + "After hill transform: 0.9853755721965604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,272.42\n", + "Adstocked value: 703,272.76\n", + "Saturated value: 0.7039\n", + "Final response: 100587.8095\n", + "Raw spend: 703272.4234645186\n", + "After adstock: 703272.756797852\n", + "After hill transform: 0.7038661392529316\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,537.14\n", + "Adstocked value: 106,537.47\n", + "Saturated value: 0.9832\n", + "Final response: 66047.7541\n", + "Raw spend: 106537.139965625\n", + "After adstock: 106537.47329895833\n", + "After hill transform: 0.9832114299958832\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,749.53\n", + "Adstocked value: 43,749.70\n", + "Saturated value: 0.9854\n", + "Final response: 27573.1644\n", + "Raw spend: 43749.52667506059\n", + "After adstock: 43749.703145648826\n", + "After hill transform: 0.9853755721965604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,272.42\n", + "Adstocked value: 703,272.76\n", + "Saturated value: 0.7039\n", + "Final response: 100587.8095\n", + "Raw spend: 703272.4234645037\n", + "After adstock: 703272.7567978371\n", + "After hill transform: 0.703866139252929\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,537.14\n", + "Adstocked value: 106,537.47\n", + "Saturated value: 0.9832\n", + "Final response: 66047.7541\n", + "Raw spend: 106537.1399656399\n", + "After adstock: 106537.47329897323\n", + "After hill transform: 0.9832114299958893\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,749.53\n", + "Adstocked value: 43,749.70\n", + "Saturated value: 0.9854\n", + "Final response: 27573.1644\n", + "Raw spend: 43749.52667506059\n", + "After adstock: 43749.703145648826\n", + "After hill transform: 0.9853755721965604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,272.42\n", + "Adstocked value: 703,272.76\n", + "Saturated value: 0.7039\n", + "Final response: 100587.8095\n", + "Raw spend: 703272.4234645037\n", + "After adstock: 703272.7567978371\n", + "After hill transform: 0.703866139252929\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,537.14\n", + "Adstocked value: 106,537.47\n", + "Saturated value: 0.9832\n", + "Final response: 66047.7541\n", + "Raw spend: 106537.139965625\n", + "After adstock: 106537.47329895833\n", + "After hill transform: 0.9832114299958832\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,749.53\n", + "Adstocked value: 43,749.70\n", + "Saturated value: 0.9854\n", + "Final response: 27573.1644\n", + "Raw spend: 43749.52667507549\n", + "After adstock: 43749.70314566373\n", + "After hill transform: 0.985375572196574\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,272.42\n", + "Adstocked value: 703,272.76\n", + "Saturated value: 0.7039\n", + "Final response: 100587.8095\n", + "Raw spend: 703272.4234645037\n", + "After adstock: 703272.7567978371\n", + "After hill transform: 0.703866139252929\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,537.14\n", + "Adstocked value: 106,537.47\n", + "Saturated value: 0.9832\n", + "Final response: 66047.7541\n", + "Raw spend: 106537.139965625\n", + "After adstock: 106537.47329895833\n", + "After hill transform: 0.9832114299958832\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,749.53\n", + "Adstocked value: 43,749.70\n", + "Saturated value: 0.9854\n", + "Final response: 27573.1644\n", + "Raw spend: 43749.52667506059\n", + "After adstock: 43749.703145648826\n", + "After hill transform: 0.9853755721965604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,272.42\n", + "Adstocked value: 703,272.76\n", + "Saturated value: 0.7039\n", + "Final response: 100587.8095\n", + "Raw spend: 703272.4234645037\n", + "After adstock: 703272.7567978371\n", + "After hill transform: 0.703866139252929\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,537.14\n", + "Adstocked value: 106,537.47\n", + "Saturated value: 0.9832\n", + "Final response: 66047.7541\n", + "Raw spend: 106537.139965625\n", + "After adstock: 106537.47329895833\n", + "After hill transform: 0.9832114299958832\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,749.53\n", + "Adstocked value: 43,749.70\n", + "Saturated value: 0.9854\n", + "Final response: 27573.1644\n", + "Raw spend: 43749.52667506059\n", + "After adstock: 43749.703145648826\n", + "After hill transform: 0.9853755721965604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,272.42\n", + "Adstocked value: 703,272.76\n", + "Saturated value: 0.7039\n", + "Final response: 100587.8095\n", + "Raw spend: 703272.4234645186\n", + "After adstock: 703272.756797852\n", + "After hill transform: 0.7038661392529316\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,537.14\n", + "Adstocked value: 106,537.47\n", + "Saturated value: 0.9832\n", + "Final response: 66047.7541\n", + "Raw spend: 106537.139965625\n", + "After adstock: 106537.47329895833\n", + "After hill transform: 0.9832114299958832\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,749.53\n", + "Adstocked value: 43,749.70\n", + "Saturated value: 0.9854\n", + "Final response: 27573.1644\n", + "Raw spend: 43749.52667506059\n", + "After adstock: 43749.703145648826\n", + "After hill transform: 0.9853755721965604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,272.42\n", + "Adstocked value: 703,272.76\n", + "Saturated value: 0.7039\n", + "Final response: 100587.8095\n", + "Raw spend: 703272.4234645037\n", + "After adstock: 703272.7567978371\n", + "After hill transform: 0.703866139252929\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,537.14\n", + "Adstocked value: 106,537.47\n", + "Saturated value: 0.9832\n", + "Final response: 66047.7541\n", + "Raw spend: 106537.1399656399\n", + "After adstock: 106537.47329897323\n", + "After hill transform: 0.9832114299958893\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,749.53\n", + "Adstocked value: 43,749.70\n", + "Saturated value: 0.9854\n", + "Final response: 27573.1644\n", + "Raw spend: 43749.52667506059\n", + "After adstock: 43749.703145648826\n", + "After hill transform: 0.9853755721965604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,272.42\n", + "Adstocked value: 703,272.76\n", + "Saturated value: 0.7039\n", + "Final response: 100587.8095\n", + "Raw spend: 703272.4234645037\n", + "After adstock: 703272.7567978371\n", + "After hill transform: 0.703866139252929\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,537.14\n", + "Adstocked value: 106,537.47\n", + "Saturated value: 0.9832\n", + "Final response: 66047.7541\n", + "Raw spend: 106537.139965625\n", + "After adstock: 106537.47329895833\n", + "After hill transform: 0.9832114299958832\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,749.53\n", + "Adstocked value: 43,749.70\n", + "Saturated value: 0.9854\n", + "Final response: 27573.1644\n", + "Raw spend: 43749.52667507549\n", + "After adstock: 43749.70314566373\n", + "After hill transform: 0.985375572196574\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,966.68\n", + "Adstocked value: 702,967.01\n", + "Saturated value: 0.7038\n", + "Final response: 100580.2126\n", + "Raw spend: 702966.6787024811\n", + "After adstock: 702967.0120358145\n", + "After hill transform: 0.7038129796987203\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,842.88\n", + "Adstocked value: 106,843.22\n", + "Saturated value: 0.9833\n", + "Final response: 66056.0890\n", + "Raw spend: 106842.88472768349\n", + "After adstock: 106843.21806101681\n", + "After hill transform: 0.9833355067427945\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,806.05\n", + "Adstocked value: 43,806.23\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6070\n", + "Raw spend: 43806.05308743401\n", + "After adstock: 43806.22955802225\n", + "After hill transform: 0.9854271236696139\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,966.68\n", + "Adstocked value: 702,967.01\n", + "Saturated value: 0.7038\n", + "Final response: 100580.2126\n", + "Raw spend: 702966.6787024811\n", + "After adstock: 702967.0120358145\n", + "After hill transform: 0.7038129796987203\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,842.88\n", + "Adstocked value: 106,843.22\n", + "Saturated value: 0.9833\n", + "Final response: 66056.0890\n", + "Raw spend: 106842.88472768349\n", + "After adstock: 106843.21806101681\n", + "After hill transform: 0.9833355067427945\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,806.05\n", + "Adstocked value: 43,806.23\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6070\n", + "Raw spend: 43806.05308743401\n", + "After adstock: 43806.22955802225\n", + "After hill transform: 0.9854271236696139\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,966.68\n", + "Adstocked value: 702,967.01\n", + "Saturated value: 0.7038\n", + "Final response: 100580.2126\n", + "Raw spend: 702966.6787024811\n", + "After adstock: 702967.0120358145\n", + "After hill transform: 0.7038129796987203\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,842.88\n", + "Adstocked value: 106,843.22\n", + "Saturated value: 0.9833\n", + "Final response: 66056.0890\n", + "Raw spend: 106842.88472768349\n", + "After adstock: 106843.21806101681\n", + "After hill transform: 0.9833355067427945\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,806.05\n", + "Adstocked value: 43,806.23\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6070\n", + "Raw spend: 43806.05308743401\n", + "After adstock: 43806.22955802225\n", + "After hill transform: 0.9854271236696139\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,966.68\n", + "Adstocked value: 702,967.01\n", + "Saturated value: 0.7038\n", + "Final response: 100580.2126\n", + "Raw spend: 702966.678702496\n", + "After adstock: 702967.0120358294\n", + "After hill transform: 0.7038129796987229\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,842.88\n", + "Adstocked value: 106,843.22\n", + "Saturated value: 0.9833\n", + "Final response: 66056.0890\n", + "Raw spend: 106842.88472768349\n", + "After adstock: 106843.21806101681\n", + "After hill transform: 0.9833355067427945\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,806.05\n", + "Adstocked value: 43,806.23\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6070\n", + "Raw spend: 43806.05308743401\n", + "After adstock: 43806.22955802225\n", + "After hill transform: 0.9854271236696139\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,966.68\n", + "Adstocked value: 702,967.01\n", + "Saturated value: 0.7038\n", + "Final response: 100580.2126\n", + "Raw spend: 702966.6787024811\n", + "After adstock: 702967.0120358145\n", + "After hill transform: 0.7038129796987203\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,842.88\n", + "Adstocked value: 106,843.22\n", + "Saturated value: 0.9833\n", + "Final response: 66056.0890\n", + "Raw spend: 106842.88472769839\n", + "After adstock: 106843.21806103172\n", + "After hill transform: 0.9833355067428005\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,806.05\n", + "Adstocked value: 43,806.23\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6070\n", + "Raw spend: 43806.05308743401\n", + "After adstock: 43806.22955802225\n", + "After hill transform: 0.9854271236696139\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,966.68\n", + "Adstocked value: 702,967.01\n", + "Saturated value: 0.7038\n", + "Final response: 100580.2126\n", + "Raw spend: 702966.6787024811\n", + "After adstock: 702967.0120358145\n", + "After hill transform: 0.7038129796987203\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,842.88\n", + "Adstocked value: 106,843.22\n", + "Saturated value: 0.9833\n", + "Final response: 66056.0890\n", + "Raw spend: 106842.88472768349\n", + "After adstock: 106843.21806101681\n", + "After hill transform: 0.9833355067427945\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,806.05\n", + "Adstocked value: 43,806.23\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6070\n", + "Raw spend: 43806.05308744891\n", + "After adstock: 43806.22955803715\n", + "After hill transform: 0.9854271236696276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,966.68\n", + "Adstocked value: 702,967.01\n", + "Saturated value: 0.7038\n", + "Final response: 100580.2126\n", + "Raw spend: 702966.6787024811\n", + "After adstock: 702967.0120358145\n", + "After hill transform: 0.7038129796987203\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,842.88\n", + "Adstocked value: 106,843.22\n", + "Saturated value: 0.9833\n", + "Final response: 66056.0890\n", + "Raw spend: 106842.88472768349\n", + "After adstock: 106843.21806101681\n", + "After hill transform: 0.9833355067427945\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,806.05\n", + "Adstocked value: 43,806.23\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6070\n", + "Raw spend: 43806.05308743401\n", + "After adstock: 43806.22955802225\n", + "After hill transform: 0.9854271236696139\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,966.68\n", + "Adstocked value: 702,967.01\n", + "Saturated value: 0.7038\n", + "Final response: 100580.2126\n", + "Raw spend: 702966.6787024811\n", + "After adstock: 702967.0120358145\n", + "After hill transform: 0.7038129796987203\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,842.88\n", + "Adstocked value: 106,843.22\n", + "Saturated value: 0.9833\n", + "Final response: 66056.0890\n", + "Raw spend: 106842.88472768349\n", + "After adstock: 106843.21806101681\n", + "After hill transform: 0.9833355067427945\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,806.05\n", + "Adstocked value: 43,806.23\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6070\n", + "Raw spend: 43806.05308743401\n", + "After adstock: 43806.22955802225\n", + "After hill transform: 0.9854271236696139\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,966.68\n", + "Adstocked value: 702,967.01\n", + "Saturated value: 0.7038\n", + "Final response: 100580.2126\n", + "Raw spend: 702966.678702496\n", + "After adstock: 702967.0120358294\n", + "After hill transform: 0.7038129796987229\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,842.88\n", + "Adstocked value: 106,843.22\n", + "Saturated value: 0.9833\n", + "Final response: 66056.0890\n", + "Raw spend: 106842.88472768349\n", + "After adstock: 106843.21806101681\n", + "After hill transform: 0.9833355067427945\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,806.05\n", + "Adstocked value: 43,806.23\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6070\n", + "Raw spend: 43806.05308743401\n", + "After adstock: 43806.22955802225\n", + "After hill transform: 0.9854271236696139\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,966.68\n", + "Adstocked value: 702,967.01\n", + "Saturated value: 0.7038\n", + "Final response: 100580.2126\n", + "Raw spend: 702966.6787024811\n", + "After adstock: 702967.0120358145\n", + "After hill transform: 0.7038129796987203\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,842.88\n", + "Adstocked value: 106,843.22\n", + "Saturated value: 0.9833\n", + "Final response: 66056.0890\n", + "Raw spend: 106842.88472769839\n", + "After adstock: 106843.21806103172\n", + "After hill transform: 0.9833355067428005\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,806.05\n", + "Adstocked value: 43,806.23\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6070\n", + "Raw spend: 43806.05308743401\n", + "After adstock: 43806.22955802225\n", + "After hill transform: 0.9854271236696139\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,966.68\n", + "Adstocked value: 702,967.01\n", + "Saturated value: 0.7038\n", + "Final response: 100580.2126\n", + "Raw spend: 702966.6787024811\n", + "After adstock: 702967.0120358145\n", + "After hill transform: 0.7038129796987203\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,842.88\n", + "Adstocked value: 106,843.22\n", + "Saturated value: 0.9833\n", + "Final response: 66056.0890\n", + "Raw spend: 106842.88472768349\n", + "After adstock: 106843.21806101681\n", + "After hill transform: 0.9833355067427945\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,806.05\n", + "Adstocked value: 43,806.23\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6070\n", + "Raw spend: 43806.05308744891\n", + "After adstock: 43806.22955803715\n", + "After hill transform: 0.9854271236696276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,957.28\n", + "Adstocked value: 702,957.61\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9789\n", + "Raw spend: 702957.2764580406\n", + "After adstock: 702957.609791374\n", + "After hill transform: 0.7038113444852941\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.29\n", + "Adstocked value: 106,852.62\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3440\n", + "Raw spend: 106852.28697212506\n", + "After adstock: 106852.62030545839\n", + "After hill transform: 0.9833393024142643\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.79\n", + "Adstocked value: 43,807.97\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6512\n", + "Raw spend: 43807.79138434259\n", + "After adstock: 43807.96785493083\n", + "After hill transform: 0.9854287050842557\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,957.28\n", + "Adstocked value: 702,957.61\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9789\n", + "Raw spend: 702957.2764580406\n", + "After adstock: 702957.609791374\n", + "After hill transform: 0.7038113444852941\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.29\n", + "Adstocked value: 106,852.62\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3440\n", + "Raw spend: 106852.28697212506\n", + "After adstock: 106852.62030545839\n", + "After hill transform: 0.9833393024142643\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.79\n", + "Adstocked value: 43,807.97\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6512\n", + "Raw spend: 43807.79138434259\n", + "After adstock: 43807.96785493083\n", + "After hill transform: 0.9854287050842557\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,957.28\n", + "Adstocked value: 702,957.61\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9789\n", + "Raw spend: 702957.2764580406\n", + "After adstock: 702957.609791374\n", + "After hill transform: 0.7038113444852941\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.29\n", + "Adstocked value: 106,852.62\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3440\n", + "Raw spend: 106852.28697212506\n", + "After adstock: 106852.62030545839\n", + "After hill transform: 0.9833393024142643\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.79\n", + "Adstocked value: 43,807.97\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6512\n", + "Raw spend: 43807.79138434259\n", + "After adstock: 43807.96785493083\n", + "After hill transform: 0.9854287050842557\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,957.28\n", + "Adstocked value: 702,957.61\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9789\n", + "Raw spend: 702957.2764580555\n", + "After adstock: 702957.6097913889\n", + "After hill transform: 0.7038113444852968\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.29\n", + "Adstocked value: 106,852.62\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3440\n", + "Raw spend: 106852.28697212506\n", + "After adstock: 106852.62030545839\n", + "After hill transform: 0.9833393024142643\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.79\n", + "Adstocked value: 43,807.97\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6512\n", + "Raw spend: 43807.79138434259\n", + "After adstock: 43807.96785493083\n", + "After hill transform: 0.9854287050842557\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,957.28\n", + "Adstocked value: 702,957.61\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9789\n", + "Raw spend: 702957.2764580406\n", + "After adstock: 702957.609791374\n", + "After hill transform: 0.7038113444852941\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.29\n", + "Adstocked value: 106,852.62\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3440\n", + "Raw spend: 106852.28697213996\n", + "After adstock: 106852.62030547329\n", + "After hill transform: 0.9833393024142703\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.79\n", + "Adstocked value: 43,807.97\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6512\n", + "Raw spend: 43807.79138434259\n", + "After adstock: 43807.96785493083\n", + "After hill transform: 0.9854287050842557\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,957.28\n", + "Adstocked value: 702,957.61\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9789\n", + "Raw spend: 702957.2764580406\n", + "After adstock: 702957.609791374\n", + "After hill transform: 0.7038113444852941\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.29\n", + "Adstocked value: 106,852.62\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3440\n", + "Raw spend: 106852.28697212506\n", + "After adstock: 106852.62030545839\n", + "After hill transform: 0.9833393024142643\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.79\n", + "Adstocked value: 43,807.97\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6512\n", + "Raw spend: 43807.79138435749\n", + "After adstock: 43807.96785494573\n", + "After hill transform: 0.9854287050842694\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,957.28\n", + "Adstocked value: 702,957.61\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9789\n", + "Raw spend: 702957.2764580406\n", + "After adstock: 702957.609791374\n", + "After hill transform: 0.7038113444852941\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.29\n", + "Adstocked value: 106,852.62\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3440\n", + "Raw spend: 106852.28697212506\n", + "After adstock: 106852.62030545839\n", + "After hill transform: 0.9833393024142643\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.79\n", + "Adstocked value: 43,807.97\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6512\n", + "Raw spend: 43807.79138434259\n", + "After adstock: 43807.96785493083\n", + "After hill transform: 0.9854287050842557\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,957.28\n", + "Adstocked value: 702,957.61\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9789\n", + "Raw spend: 702957.2764580406\n", + "After adstock: 702957.609791374\n", + "After hill transform: 0.7038113444852941\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.29\n", + "Adstocked value: 106,852.62\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3440\n", + "Raw spend: 106852.28697212506\n", + "After adstock: 106852.62030545839\n", + "After hill transform: 0.9833393024142643\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.79\n", + "Adstocked value: 43,807.97\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6512\n", + "Raw spend: 43807.79138434259\n", + "After adstock: 43807.96785493083\n", + "After hill transform: 0.9854287050842557\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,957.28\n", + "Adstocked value: 702,957.61\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9789\n", + "Raw spend: 702957.2764580555\n", + "After adstock: 702957.6097913889\n", + "After hill transform: 0.7038113444852968\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.29\n", + "Adstocked value: 106,852.62\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3440\n", + "Raw spend: 106852.28697212506\n", + "After adstock: 106852.62030545839\n", + "After hill transform: 0.9833393024142643\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.79\n", + "Adstocked value: 43,807.97\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6512\n", + "Raw spend: 43807.79138434259\n", + "After adstock: 43807.96785493083\n", + "After hill transform: 0.9854287050842557\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,957.28\n", + "Adstocked value: 702,957.61\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9789\n", + "Raw spend: 702957.2764580406\n", + "After adstock: 702957.609791374\n", + "After hill transform: 0.7038113444852941\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.29\n", + "Adstocked value: 106,852.62\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3440\n", + "Raw spend: 106852.28697213996\n", + "After adstock: 106852.62030547329\n", + "After hill transform: 0.9833393024142703\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.79\n", + "Adstocked value: 43,807.97\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6512\n", + "Raw spend: 43807.79138434259\n", + "After adstock: 43807.96785493083\n", + "After hill transform: 0.9854287050842557\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,957.28\n", + "Adstocked value: 702,957.61\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9789\n", + "Raw spend: 702957.2764580406\n", + "After adstock: 702957.609791374\n", + "After hill transform: 0.7038113444852941\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.29\n", + "Adstocked value: 106,852.62\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3440\n", + "Raw spend: 106852.28697212506\n", + "After adstock: 106852.62030545839\n", + "After hill transform: 0.9833393024142643\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.79\n", + "Adstocked value: 43,807.97\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6512\n", + "Raw spend: 43807.79138435749\n", + "After adstock: 43807.96785494573\n", + "After hill transform: 0.9854287050842694\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252627515\n", + "After adstock: 455904.4447484974\n", + "After hill transform: 0.953167265424212\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,957.00\n", + "Adstocked value: 702,957.33\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9720\n", + "Raw spend: 702956.9962063519\n", + "After adstock: 702957.3295396853\n", + "After hill transform: 0.7038112957442476\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.57\n", + "Adstocked value: 106,852.90\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3516\n", + "Raw spend: 106852.56698645873\n", + "After adstock: 106852.90031979205\n", + "After hill transform: 0.9833394154374611\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84318081518\n", + "After adstock: 43808.01965140342\n", + "After hill transform: 0.9854287522025109\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252627515\n", + "After adstock: 455904.4447484974\n", + "After hill transform: 0.953167265424212\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,957.00\n", + "Adstocked value: 702,957.33\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9720\n", + "Raw spend: 702956.9962063519\n", + "After adstock: 702957.3295396853\n", + "After hill transform: 0.7038112957442476\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.57\n", + "Adstocked value: 106,852.90\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3516\n", + "Raw spend: 106852.56698645873\n", + "After adstock: 106852.90031979205\n", + "After hill transform: 0.9833394154374611\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84318081518\n", + "After adstock: 43808.01965140342\n", + "After hill transform: 0.9854287522025109\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252629005\n", + "After adstock: 455904.4447485123\n", + "After hill transform: 0.9531672654242164\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,957.00\n", + "Adstocked value: 702,957.33\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9720\n", + "Raw spend: 702956.9962063519\n", + "After adstock: 702957.3295396853\n", + "After hill transform: 0.7038112957442476\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.57\n", + "Adstocked value: 106,852.90\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3516\n", + "Raw spend: 106852.56698645873\n", + "After adstock: 106852.90031979205\n", + "After hill transform: 0.9833394154374611\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84318081518\n", + "After adstock: 43808.01965140342\n", + "After hill transform: 0.9854287522025109\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252627515\n", + "After adstock: 455904.4447484974\n", + "After hill transform: 0.953167265424212\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,957.00\n", + "Adstocked value: 702,957.33\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9720\n", + "Raw spend: 702956.9962063668\n", + "After adstock: 702957.3295397002\n", + "After hill transform: 0.7038112957442503\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.57\n", + "Adstocked value: 106,852.90\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3516\n", + "Raw spend: 106852.56698645873\n", + "After adstock: 106852.90031979205\n", + "After hill transform: 0.9833394154374611\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84318081518\n", + "After adstock: 43808.01965140342\n", + "After hill transform: 0.9854287522025109\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252627515\n", + "After adstock: 455904.4447484974\n", + "After hill transform: 0.953167265424212\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,957.00\n", + "Adstocked value: 702,957.33\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9720\n", + "Raw spend: 702956.9962063519\n", + "After adstock: 702957.3295396853\n", + "After hill transform: 0.7038112957442476\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.57\n", + "Adstocked value: 106,852.90\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3516\n", + "Raw spend: 106852.56698647363\n", + "After adstock: 106852.90031980695\n", + "After hill transform: 0.9833394154374671\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84318081518\n", + "After adstock: 43808.01965140342\n", + "After hill transform: 0.9854287522025109\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252627515\n", + "After adstock: 455904.4447484974\n", + "After hill transform: 0.953167265424212\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,957.00\n", + "Adstocked value: 702,957.33\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9720\n", + "Raw spend: 702956.9962063519\n", + "After adstock: 702957.3295396853\n", + "After hill transform: 0.7038112957442476\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.57\n", + "Adstocked value: 106,852.90\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3516\n", + "Raw spend: 106852.56698645873\n", + "After adstock: 106852.90031979205\n", + "After hill transform: 0.9833394154374611\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84318083008\n", + "After adstock: 43808.01965141832\n", + "After hill transform: 0.9854287522025246\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252627515\n", + "After adstock: 455904.4447484974\n", + "After hill transform: 0.953167265424212\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,957.00\n", + "Adstocked value: 702,957.33\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9720\n", + "Raw spend: 702956.9962063519\n", + "After adstock: 702957.3295396853\n", + "After hill transform: 0.7038112957442476\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.57\n", + "Adstocked value: 106,852.90\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3516\n", + "Raw spend: 106852.56698645873\n", + "After adstock: 106852.90031979205\n", + "After hill transform: 0.9833394154374611\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84318081518\n", + "After adstock: 43808.01965140342\n", + "After hill transform: 0.9854287522025109\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252629005\n", + "After adstock: 455904.4447485123\n", + "After hill transform: 0.9531672654242164\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,957.00\n", + "Adstocked value: 702,957.33\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9720\n", + "Raw spend: 702956.9962063519\n", + "After adstock: 702957.3295396853\n", + "After hill transform: 0.7038112957442476\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.57\n", + "Adstocked value: 106,852.90\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3516\n", + "Raw spend: 106852.56698645873\n", + "After adstock: 106852.90031979205\n", + "After hill transform: 0.9833394154374611\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84318081518\n", + "After adstock: 43808.01965140342\n", + "After hill transform: 0.9854287522025109\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252627515\n", + "After adstock: 455904.4447484974\n", + "After hill transform: 0.953167265424212\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,957.00\n", + "Adstocked value: 702,957.33\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9720\n", + "Raw spend: 702956.9962063668\n", + "After adstock: 702957.3295397002\n", + "After hill transform: 0.7038112957442503\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.57\n", + "Adstocked value: 106,852.90\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3516\n", + "Raw spend: 106852.56698645873\n", + "After adstock: 106852.90031979205\n", + "After hill transform: 0.9833394154374611\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84318081518\n", + "After adstock: 43808.01965140342\n", + "After hill transform: 0.9854287522025109\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252627515\n", + "After adstock: 455904.4447484974\n", + "After hill transform: 0.953167265424212\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,957.00\n", + "Adstocked value: 702,957.33\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9720\n", + "Raw spend: 702956.9962063519\n", + "After adstock: 702957.3295396853\n", + "After hill transform: 0.7038112957442476\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.57\n", + "Adstocked value: 106,852.90\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3516\n", + "Raw spend: 106852.56698647363\n", + "After adstock: 106852.90031980695\n", + "After hill transform: 0.9833394154374671\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84318081518\n", + "After adstock: 43808.01965140342\n", + "After hill transform: 0.9854287522025109\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252627515\n", + "After adstock: 455904.4447484974\n", + "After hill transform: 0.953167265424212\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,957.00\n", + "Adstocked value: 702,957.33\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9720\n", + "Raw spend: 702956.9962063519\n", + "After adstock: 702957.3295396853\n", + "After hill transform: 0.7038112957442476\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.57\n", + "Adstocked value: 106,852.90\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3516\n", + "Raw spend: 106852.56698645873\n", + "After adstock: 106852.90031979205\n", + "After hill transform: 0.9833394154374611\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84318083008\n", + "After adstock: 43808.01965141832\n", + "After hill transform: 0.9854287522025246\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,935.92\n", + "Adstocked value: 702,936.26\n", + "Saturated value: 0.7038\n", + "Final response: 100579.4482\n", + "Raw spend: 702935.9222143113\n", + "After adstock: 702936.2555476447\n", + "After hill transform: 0.7038076305111671\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,873.62\n", + "Adstocked value: 106,873.96\n", + "Saturated value: 0.9833\n", + "Final response: 66056.9223\n", + "Raw spend: 106873.62368726294\n", + "After adstock: 106873.95702059627\n", + "After hill transform: 0.9833479116224995\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,808.41\n", + "Adstocked value: 43,808.59\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6671\n", + "Raw spend: 43808.41404108406\n", + "After adstock: 43808.5905116723\n", + "After hill transform: 0.9854292714894871\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,935.92\n", + "Adstocked value: 702,936.26\n", + "Saturated value: 0.7038\n", + "Final response: 100579.4482\n", + "Raw spend: 702935.9222143113\n", + "After adstock: 702936.2555476447\n", + "After hill transform: 0.7038076305111671\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,873.62\n", + "Adstocked value: 106,873.96\n", + "Saturated value: 0.9833\n", + "Final response: 66056.9223\n", + "Raw spend: 106873.62368726294\n", + "After adstock: 106873.95702059627\n", + "After hill transform: 0.9833479116224995\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,808.41\n", + "Adstocked value: 43,808.59\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6671\n", + "Raw spend: 43808.41404108406\n", + "After adstock: 43808.5905116723\n", + "After hill transform: 0.9854292714894871\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225267931\n", + "After adstock: 455904.4447490153\n", + "After hill transform: 0.953167265424364\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,951.34\n", + "Adstocked value: 702,951.67\n", + "Saturated value: 0.7038\n", + "Final response: 100579.8314\n", + "Raw spend: 702951.3409579657\n", + "After adstock: 702951.6742912991\n", + "After hill transform: 0.7038103121849032\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,858.22\n", + "Adstocked value: 106,858.55\n", + "Saturated value: 0.9833\n", + "Final response: 66056.5048\n", + "Raw spend: 106858.21759470667\n", + "After adstock: 106858.55092804\n", + "After hill transform: 0.9833416959885272\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,808.00\n", + "Adstocked value: 43,808.17\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6564\n", + "Raw spend: 43807.9963723229\n", + "After adstock: 43808.17284291114\n", + "After hill transform: 0.9854288915566755\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225267931\n", + "After adstock: 455904.4447490153\n", + "After hill transform: 0.953167265424364\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,951.34\n", + "Adstocked value: 702,951.67\n", + "Saturated value: 0.7038\n", + "Final response: 100579.8314\n", + "Raw spend: 702951.3409579657\n", + "After adstock: 702951.6742912991\n", + "After hill transform: 0.7038103121849032\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,858.22\n", + "Adstocked value: 106,858.55\n", + "Saturated value: 0.9833\n", + "Final response: 66056.5048\n", + "Raw spend: 106858.21759470667\n", + "After adstock: 106858.55092804\n", + "After hill transform: 0.9833416959885272\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,808.00\n", + "Adstocked value: 43,808.17\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6564\n", + "Raw spend: 43807.9963723229\n", + "After adstock: 43808.17284291114\n", + "After hill transform: 0.9854288915566755\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252641455\n", + "After adstock: 455904.4447486368\n", + "After hill transform: 0.9531672654242529\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,955.47\n", + "Adstocked value: 702,955.81\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9341\n", + "Raw spend: 702955.4740209503\n", + "After adstock: 702955.8073542836\n", + "After hill transform: 0.7038110310071185\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,854.09\n", + "Adstocked value: 106,854.42\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3928\n", + "Raw spend: 106854.0879229054\n", + "After adstock: 106854.42125623873\n", + "After hill transform: 0.9833400293201939\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.88\n", + "Adstocked value: 43,808.06\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6536\n", + "Raw spend: 43807.884414349195\n", + "After adstock: 43808.06088493743\n", + "After hill transform: 0.9854287897117169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252641455\n", + "After adstock: 455904.4447486368\n", + "After hill transform: 0.9531672654242529\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,955.47\n", + "Adstocked value: 702,955.81\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9341\n", + "Raw spend: 702955.4740209503\n", + "After adstock: 702955.8073542836\n", + "After hill transform: 0.7038110310071185\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,854.09\n", + "Adstocked value: 106,854.42\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3928\n", + "Raw spend: 106854.0879229054\n", + "After adstock: 106854.42125623873\n", + "After hill transform: 0.9833400293201939\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.88\n", + "Adstocked value: 43,808.06\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6536\n", + "Raw spend: 43807.884414349195\n", + "After adstock: 43808.06088493743\n", + "After hill transform: 0.9854287897117169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222526313\n", + "After adstock: 455904.4447485352\n", + "After hill transform: 0.9531672654242231\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.58\n", + "Adstocked value: 702,956.92\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9617\n", + "Raw spend: 702956.5831133983\n", + "After adstock: 702956.9164467317\n", + "After hill transform: 0.7038112238995594\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.98\n", + "Adstocked value: 106,853.31\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3628\n", + "Raw spend: 106852.97974046902\n", + "After adstock: 106853.31307380235\n", + "After hill transform: 0.9833395820369387\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.85\n", + "Adstocked value: 43,808.03\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6528\n", + "Raw spend: 43807.85437083338\n", + "After adstock: 43808.03084142162\n", + "After hill transform: 0.9854287623818283\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222526313\n", + "After adstock: 455904.4447485352\n", + "After hill transform: 0.9531672654242231\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.58\n", + "Adstocked value: 702,956.92\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9617\n", + "Raw spend: 702956.5831133983\n", + "After adstock: 702956.9164467317\n", + "After hill transform: 0.7038112238995594\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.98\n", + "Adstocked value: 106,853.31\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3628\n", + "Raw spend: 106852.97974046902\n", + "After adstock: 106853.31307380235\n", + "After hill transform: 0.9833395820369387\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.85\n", + "Adstocked value: 43,808.03\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6528\n", + "Raw spend: 43807.85437083338\n", + "After adstock: 43808.03084142162\n", + "After hill transform: 0.9854287623818283\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252628574\n", + "After adstock: 455904.444748508\n", + "After hill transform: 0.9531672654242151\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.88\n", + "Adstocked value: 702,957.21\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9691\n", + "Raw spend: 702956.8806976363\n", + "After adstock: 702957.2140309697\n", + "After hill transform: 0.7038112756550996\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.68\n", + "Adstocked value: 106,853.02\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3547\n", + "Raw spend: 106852.68240039927\n", + "After adstock: 106853.0157337326\n", + "After hill transform: 0.9833394620221013\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.85\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6526\n", + "Raw spend: 43807.84630975896\n", + "After adstock: 43808.0227803472\n", + "After hill transform: 0.9854287550488444\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252628574\n", + "After adstock: 455904.444748508\n", + "After hill transform: 0.9531672654242151\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.88\n", + "Adstocked value: 702,957.21\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9691\n", + "Raw spend: 702956.8806976363\n", + "After adstock: 702957.2140309697\n", + "After hill transform: 0.7038112756550996\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.68\n", + "Adstocked value: 106,853.02\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3547\n", + "Raw spend: 106852.68240039927\n", + "After adstock: 106853.0157337326\n", + "After hill transform: 0.9833394620221013\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.85\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6526\n", + "Raw spend: 43807.84630975896\n", + "After adstock: 43808.0227803472\n", + "After hill transform: 0.9854287550488444\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252627846\n", + "After adstock: 455904.4447485007\n", + "After hill transform: 0.953167265424213\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.96\n", + "Adstocked value: 702,957.29\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9711\n", + "Raw spend: 702956.9600332677\n", + "After adstock: 702957.2933666011\n", + "After hill transform: 0.7038112894530653\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.60\n", + "Adstocked value: 106,852.94\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3526\n", + "Raw spend: 106852.60312986282\n", + "After adstock: 106852.93646319615\n", + "After hill transform: 0.9833394300260773\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6526\n", + "Raw spend: 43807.84416068537\n", + "After adstock: 43808.020631273605\n", + "After hill transform: 0.985428753093878\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252627846\n", + "After adstock: 455904.4447485007\n", + "After hill transform: 0.953167265424213\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.96\n", + "Adstocked value: 702,957.29\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9711\n", + "Raw spend: 702956.9600332677\n", + "After adstock: 702957.2933666011\n", + "After hill transform: 0.7038112894530653\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.60\n", + "Adstocked value: 106,852.94\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3526\n", + "Raw spend: 106852.60312986282\n", + "After adstock: 106852.93646319615\n", + "After hill transform: 0.9833394300260773\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6526\n", + "Raw spend: 43807.84416068537\n", + "After adstock: 43808.020631273605\n", + "After hill transform: 0.985428753093878\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225262768\n", + "After adstock: 455904.444748499\n", + "After hill transform: 0.9531672654242125\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.97836186\n", + "After adstock: 702957.3116951934\n", + "After hill transform: 0.7038112926407536\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.58481630916\n", + "After adstock: 106852.91814964249\n", + "After hill transform: 0.9833394226341524\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.843664193526\n", + "After adstock: 43808.020134781764\n", + "After hill transform: 0.98542875264223\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225262768\n", + "After adstock: 455904.444748499\n", + "After hill transform: 0.9531672654242125\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.97836186\n", + "After adstock: 702957.3116951934\n", + "After hill transform: 0.7038112926407536\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.58481630916\n", + "After adstock: 106852.91814964249\n", + "After hill transform: 0.9833394226341524\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.843664193526\n", + "After adstock: 43808.020134781764\n", + "After hill transform: 0.98542875264223\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225262917\n", + "After adstock: 455904.4447485139\n", + "After hill transform: 0.9531672654242168\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.97836186\n", + "After adstock: 702957.3116951934\n", + "After hill transform: 0.7038112926407536\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.58481630916\n", + "After adstock: 106852.91814964249\n", + "After hill transform: 0.9833394226341524\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.843664193526\n", + "After adstock: 43808.020134781764\n", + "After hill transform: 0.98542875264223\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225262768\n", + "After adstock: 455904.444748499\n", + "After hill transform: 0.9531672654242125\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.9783618749\n", + "After adstock: 702957.3116952083\n", + "After hill transform: 0.7038112926407563\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.58481630916\n", + "After adstock: 106852.91814964249\n", + "After hill transform: 0.9833394226341524\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.843664193526\n", + "After adstock: 43808.020134781764\n", + "After hill transform: 0.98542875264223\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225262768\n", + "After adstock: 455904.444748499\n", + "After hill transform: 0.9531672654242125\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.97836186\n", + "After adstock: 702957.3116951934\n", + "After hill transform: 0.7038112926407536\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.58481632406\n", + "After adstock: 106852.91814965739\n", + "After hill transform: 0.9833394226341584\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.843664193526\n", + "After adstock: 43808.020134781764\n", + "After hill transform: 0.98542875264223\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225262768\n", + "After adstock: 455904.444748499\n", + "After hill transform: 0.9531672654242125\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.97836186\n", + "After adstock: 702957.3116951934\n", + "After hill transform: 0.7038112926407536\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.58481630916\n", + "After adstock: 106852.91814964249\n", + "After hill transform: 0.9833394226341524\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84366420843\n", + "After adstock: 43808.020134796665\n", + "After hill transform: 0.9854287526422435\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225262768\n", + "After adstock: 455904.444748499\n", + "After hill transform: 0.9531672654242125\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.97836186\n", + "After adstock: 702957.3116951934\n", + "After hill transform: 0.7038112926407536\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.58481630916\n", + "After adstock: 106852.91814964249\n", + "After hill transform: 0.9833394226341524\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.843664193526\n", + "After adstock: 43808.020134781764\n", + "After hill transform: 0.98542875264223\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225262917\n", + "After adstock: 455904.4447485139\n", + "After hill transform: 0.9531672654242168\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.97836186\n", + "After adstock: 702957.3116951934\n", + "After hill transform: 0.7038112926407536\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.58481630916\n", + "After adstock: 106852.91814964249\n", + "After hill transform: 0.9833394226341524\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.843664193526\n", + "After adstock: 43808.020134781764\n", + "After hill transform: 0.98542875264223\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225262768\n", + "After adstock: 455904.444748499\n", + "After hill transform: 0.9531672654242125\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.9783618749\n", + "After adstock: 702957.3116952083\n", + "After hill transform: 0.7038112926407563\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.58481630916\n", + "After adstock: 106852.91814964249\n", + "After hill transform: 0.9833394226341524\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.843664193526\n", + "After adstock: 43808.020134781764\n", + "After hill transform: 0.98542875264223\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225262768\n", + "After adstock: 455904.444748499\n", + "After hill transform: 0.9531672654242125\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.97836186\n", + "After adstock: 702957.3116951934\n", + "After hill transform: 0.7038112926407536\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.58481632406\n", + "After adstock: 106852.91814965739\n", + "After hill transform: 0.9833394226341584\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.843664193526\n", + "After adstock: 43808.020134781764\n", + "After hill transform: 0.98542875264223\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225262768\n", + "After adstock: 455904.444748499\n", + "After hill transform: 0.9531672654242125\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.97836186\n", + "After adstock: 702957.3116951934\n", + "After hill transform: 0.7038112926407536\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.58481630916\n", + "After adstock: 106852.91814964249\n", + "After hill transform: 0.9833394226341524\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84366420843\n", + "After adstock: 43808.020134796665\n", + "After hill transform: 0.9854287526422435\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225274178\n", + "After adstock: 455904.44474964007\n", + "After hill transform: 0.9531672654245473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.978361876\n", + "After adstock: 702957.3116952094\n", + "After hill transform: 0.7038112926407564\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.58481630916\n", + "After adstock: 106852.91814964249\n", + "After hill transform: 0.9833394226341524\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84368181412\n", + "After adstock: 43808.02015240236\n", + "After hill transform: 0.985428752658259\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225274178\n", + "After adstock: 455904.44474964007\n", + "After hill transform: 0.9531672654245473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.978361876\n", + "After adstock: 702957.3116952094\n", + "After hill transform: 0.7038112926407564\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.58481630916\n", + "After adstock: 106852.91814964249\n", + "After hill transform: 0.9833394226341524\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84368181412\n", + "After adstock: 43808.02015240236\n", + "After hill transform: 0.985428752658259\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225274327\n", + "After adstock: 455904.44474965497\n", + "After hill transform: 0.9531672654245517\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.978361876\n", + "After adstock: 702957.3116952094\n", + "After hill transform: 0.7038112926407564\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.58481630916\n", + "After adstock: 106852.91814964249\n", + "After hill transform: 0.9833394226341524\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84368181412\n", + "After adstock: 43808.02015240236\n", + "After hill transform: 0.985428752658259\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225274178\n", + "After adstock: 455904.44474964007\n", + "After hill transform: 0.9531672654245473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.9783618909\n", + "After adstock: 702957.3116952243\n", + "After hill transform: 0.703811292640759\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.58481630916\n", + "After adstock: 106852.91814964249\n", + "After hill transform: 0.9833394226341524\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84368181412\n", + "After adstock: 43808.02015240236\n", + "After hill transform: 0.985428752658259\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225274178\n", + "After adstock: 455904.44474964007\n", + "After hill transform: 0.9531672654245473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.978361876\n", + "After adstock: 702957.3116952094\n", + "After hill transform: 0.7038112926407564\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.58481632406\n", + "After adstock: 106852.91814965739\n", + "After hill transform: 0.9833394226341584\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84368181412\n", + "After adstock: 43808.02015240236\n", + "After hill transform: 0.985428752658259\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225274178\n", + "After adstock: 455904.44474964007\n", + "After hill transform: 0.9531672654245473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.978361876\n", + "After adstock: 702957.3116952094\n", + "After hill transform: 0.7038112926407564\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.58481630916\n", + "After adstock: 106852.91814964249\n", + "After hill transform: 0.9833394226341524\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84368182902\n", + "After adstock: 43808.02015241726\n", + "After hill transform: 0.9854287526582726\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225274178\n", + "After adstock: 455904.44474964007\n", + "After hill transform: 0.9531672654245473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.978361876\n", + "After adstock: 702957.3116952094\n", + "After hill transform: 0.7038112926407564\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.58481630916\n", + "After adstock: 106852.91814964249\n", + "After hill transform: 0.9833394226341524\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84368181412\n", + "After adstock: 43808.02015240236\n", + "After hill transform: 0.985428752658259\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225274327\n", + "After adstock: 455904.44474965497\n", + "After hill transform: 0.9531672654245517\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.978361876\n", + "After adstock: 702957.3116952094\n", + "After hill transform: 0.7038112926407564\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.58481630916\n", + "After adstock: 106852.91814964249\n", + "After hill transform: 0.9833394226341524\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84368181412\n", + "After adstock: 43808.02015240236\n", + "After hill transform: 0.985428752658259\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225274178\n", + "After adstock: 455904.44474964007\n", + "After hill transform: 0.9531672654245473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.9783618909\n", + "After adstock: 702957.3116952243\n", + "After hill transform: 0.703811292640759\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.58481630916\n", + "After adstock: 106852.91814964249\n", + "After hill transform: 0.9833394226341524\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84368181412\n", + "After adstock: 43808.02015240236\n", + "After hill transform: 0.985428752658259\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225274178\n", + "After adstock: 455904.44474964007\n", + "After hill transform: 0.9531672654245473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.978361876\n", + "After adstock: 702957.3116952094\n", + "After hill transform: 0.7038112926407564\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.58481632406\n", + "After adstock: 106852.91814965739\n", + "After hill transform: 0.9833394226341584\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84368181412\n", + "After adstock: 43808.02015240236\n", + "After hill transform: 0.985428752658259\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225274178\n", + "After adstock: 455904.44474964007\n", + "After hill transform: 0.9531672654245473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.978361876\n", + "After adstock: 702957.3116952094\n", + "After hill transform: 0.7038112926407564\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.58481630916\n", + "After adstock: 106852.91814964249\n", + "After hill transform: 0.9833394226341524\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84368182902\n", + "After adstock: 43808.02015241726\n", + "After hill transform: 0.9854287526582726\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.9756770936\n", + "After adstock: 702957.309010427\n", + "After hill transform: 0.703811292173822\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3520\n", + "Raw spend: 106852.58213152675\n", + "After adstock: 106852.91546486008\n", + "After hill transform: 0.9833394215504897\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.85\n", + "Adstocked value: 43,808.03\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6527\n", + "Raw spend: 43807.849302404975\n", + "After adstock: 43808.02577299321\n", + "After hill transform: 0.9854287577711899\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.9756770936\n", + "After adstock: 702957.309010427\n", + "After hill transform: 0.703811292173822\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3520\n", + "Raw spend: 106852.58213152675\n", + "After adstock: 106852.91546486008\n", + "After hill transform: 0.9833394215504897\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.85\n", + "Adstocked value: 43,808.03\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6527\n", + "Raw spend: 43807.849302404975\n", + "After adstock: 43808.02577299321\n", + "After hill transform: 0.9854287577711899\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252762824\n", + "After adstock: 455904.4447498505\n", + "After hill transform: 0.9531672654246091\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.9776444052\n", + "After adstock: 702957.3109777386\n", + "After hill transform: 0.7038112925159746\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3520\n", + "Raw spend: 106852.5840988384\n", + "After adstock: 106852.91743217173\n", + "After hill transform: 0.9833394223445587\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.85\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6526\n", + "Raw spend: 43807.84518383885\n", + "After adstock: 43808.02165442709\n", + "After hill transform: 0.9854287540246189\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252762824\n", + "After adstock: 455904.4447498505\n", + "After hill transform: 0.9531672654246091\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.9776444052\n", + "After adstock: 702957.3109777386\n", + "After hill transform: 0.7038112925159746\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3520\n", + "Raw spend: 106852.5840988384\n", + "After adstock: 106852.91743217173\n", + "After hill transform: 0.9833394223445587\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.85\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6526\n", + "Raw spend: 43807.84518383885\n", + "After adstock: 43808.02165442709\n", + "After hill transform: 0.9854287540246189\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225275314\n", + "After adstock: 455904.44474975363\n", + "After hill transform: 0.9531672654245806\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.9779746496\n", + "After adstock: 702957.311307983\n", + "After hill transform: 0.7038112925734105\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.58442908277\n", + "After adstock: 106852.9177624161\n", + "After hill transform: 0.9833394224778557\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6526\n", + "Raw spend: 43807.84449247242\n", + "After adstock: 43808.020963060655\n", + "After hill transform: 0.9854287533956977\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225275314\n", + "After adstock: 455904.44474975363\n", + "After hill transform: 0.9531672654245806\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.9779746496\n", + "After adstock: 702957.311307983\n", + "After hill transform: 0.7038112925734105\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.58442908277\n", + "After adstock: 106852.9177624161\n", + "After hill transform: 0.9833394224778557\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6526\n", + "Raw spend: 43807.84449247242\n", + "After adstock: 43808.020963060655\n", + "After hill transform: 0.9854287533956977\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225274791\n", + "After adstock: 455904.44474970136\n", + "After hill transform: 0.9531672654245653\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.9781528834\n", + "After adstock: 702957.3114862167\n", + "After hill transform: 0.7038112926044087\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.5846073165\n", + "After adstock: 106852.91794064983\n", + "After hill transform: 0.9833394225497964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6526\n", + "Raw spend: 43807.84411934015\n", + "After adstock: 43808.02058992839\n", + "After hill transform: 0.9854287530562672\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225274791\n", + "After adstock: 455904.44474970136\n", + "After hill transform: 0.9531672654245653\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.9781528834\n", + "After adstock: 702957.3114862167\n", + "After hill transform: 0.7038112926044087\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.5846073165\n", + "After adstock: 106852.91794064983\n", + "After hill transform: 0.9833394225497964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6526\n", + "Raw spend: 43807.84411934015\n", + "After adstock: 43808.02058992839\n", + "After hill transform: 0.9854287530562672\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225274509\n", + "After adstock: 455904.44474967313\n", + "After hill transform: 0.953167265424557\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.97824908\n", + "After adstock: 702957.3115824134\n", + "After hill transform: 0.7038112926211391\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.5847035132\n", + "After adstock: 106852.91803684653\n", + "After hill transform: 0.9833394225886244\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6526\n", + "Raw spend: 43807.84391795242\n", + "After adstock: 43808.02038854066\n", + "After hill transform: 0.9854287528730691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225274509\n", + "After adstock: 455904.44474967313\n", + "After hill transform: 0.953167265424557\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.97824908\n", + "After adstock: 702957.3115824134\n", + "After hill transform: 0.7038112926211391\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.5847035132\n", + "After adstock: 106852.91803684653\n", + "After hill transform: 0.9833394225886244\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6526\n", + "Raw spend: 43807.84391795242\n", + "After adstock: 43808.02038854066\n", + "After hill transform: 0.9854287528730691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225274357\n", + "After adstock: 455904.44474965794\n", + "After hill transform: 0.9531672654245525\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.9783009969\n", + "After adstock: 702957.3116343303\n", + "After hill transform: 0.7038112926301683\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.58475543006\n", + "After adstock: 106852.91808876338\n", + "After hill transform: 0.9833394226095798\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6526\n", + "Raw spend: 43807.84380926449\n", + "After adstock: 43808.020279852724\n", + "After hill transform: 0.985428752774198\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225274357\n", + "After adstock: 455904.44474965794\n", + "After hill transform: 0.9531672654245525\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.9783009969\n", + "After adstock: 702957.3116343303\n", + "After hill transform: 0.7038112926301683\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.58475543006\n", + "After adstock: 106852.91808876338\n", + "After hill transform: 0.9833394226095798\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6526\n", + "Raw spend: 43807.84380926449\n", + "After adstock: 43808.020279852724\n", + "After hill transform: 0.985428752774198\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225274275\n", + "After adstock: 455904.44474964973\n", + "After hill transform: 0.9531672654245501\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.9783290167\n", + "After adstock: 702957.3116623501\n", + "After hill transform: 0.7038112926350415\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.58478344986\n", + "After adstock: 106852.91811678318\n", + "After hill transform: 0.9833394226208894\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.843750605054\n", + "After adstock: 43808.02022119329\n", + "After hill transform: 0.9854287527208367\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225274275\n", + "After adstock: 455904.44474964973\n", + "After hill transform: 0.9531672654245501\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.9783290167\n", + "After adstock: 702957.3116623501\n", + "After hill transform: 0.7038112926350415\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.58478344986\n", + "After adstock: 106852.91811678318\n", + "After hill transform: 0.9833394226208894\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.843750605054\n", + "After adstock: 43808.02022119329\n", + "After hill transform: 0.9854287527208367\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222527423\n", + "After adstock: 455904.44474964525\n", + "After hill transform: 0.9531672654245488\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.978344142\n", + "After adstock: 702957.3116774753\n", + "After hill transform: 0.7038112926376721\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.58479857513\n", + "After adstock: 106852.91813190846\n", + "After hill transform: 0.9833394226269946\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84371894031\n", + "After adstock: 43808.02018952855\n", + "After hill transform: 0.985428752692032\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222527423\n", + "After adstock: 455904.44474964525\n", + "After hill transform: 0.9531672654245488\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.978344142\n", + "After adstock: 702957.3116774753\n", + "After hill transform: 0.7038112926376721\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.58479857513\n", + "After adstock: 106852.91813190846\n", + "After hill transform: 0.9833394226269946\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84371894031\n", + "After adstock: 43808.02018952855\n", + "After hill transform: 0.985428752692032\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225274206\n", + "After adstock: 455904.44474964286\n", + "After hill transform: 0.9531672654245481\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.9783523062\n", + "After adstock: 702957.3116856395\n", + "After hill transform: 0.703811292639092\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.58480673935\n", + "After adstock: 106852.91814007268\n", + "After hill transform: 0.9833394226302897\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84370184851\n", + "After adstock: 43808.02017243675\n", + "After hill transform: 0.9854287526764839\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225274206\n", + "After adstock: 455904.44474964286\n", + "After hill transform: 0.9531672654245481\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.9783523062\n", + "After adstock: 702957.3116856395\n", + "After hill transform: 0.703811292639092\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.58480673935\n", + "After adstock: 106852.91814007268\n", + "After hill transform: 0.9833394226302897\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84370184851\n", + "After adstock: 43808.02017243675\n", + "After hill transform: 0.9854287526764839\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252741933\n", + "After adstock: 455904.4447496416\n", + "After hill transform: 0.9531672654245478\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.9783567127\n", + "After adstock: 702957.3116900461\n", + "After hill transform: 0.7038112926398584\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.58481114589\n", + "After adstock: 106852.91814447922\n", + "After hill transform: 0.9833394226320684\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84369262341\n", + "After adstock: 43808.02016321165\n", + "After hill transform: 0.985428752668092\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252741933\n", + "After adstock: 455904.4447496416\n", + "After hill transform: 0.9531672654245478\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.9783567127\n", + "After adstock: 702957.3116900461\n", + "After hill transform: 0.7038112926398584\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.58481114589\n", + "After adstock: 106852.91814447922\n", + "After hill transform: 0.9833394226320684\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84369262341\n", + "After adstock: 43808.02016321165\n", + "After hill transform: 0.985428752668092\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252741863\n", + "After adstock: 455904.4447496409\n", + "After hill transform: 0.9531672654245475\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.9783590918\n", + "After adstock: 702957.3116924252\n", + "After hill transform: 0.7038112926402721\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.58481352494\n", + "After adstock: 106852.91814685827\n", + "After hill transform: 0.9833394226330286\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84368764287\n", + "After adstock: 43808.020158231106\n", + "After hill transform: 0.9854287526635613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252741863\n", + "After adstock: 455904.4447496409\n", + "After hill transform: 0.9531672654245475\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.9783590918\n", + "After adstock: 702957.3116924252\n", + "After hill transform: 0.7038112926402721\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.58481352494\n", + "After adstock: 106852.91814685827\n", + "After hill transform: 0.9833394226330286\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84368764287\n", + "After adstock: 43808.020158231106\n", + "After hill transform: 0.9854287526635613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252743354\n", + "After adstock: 455904.4447496558\n", + "After hill transform: 0.9531672654245519\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.9783590918\n", + "After adstock: 702957.3116924252\n", + "After hill transform: 0.7038112926402721\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.58481352494\n", + "After adstock: 106852.91814685827\n", + "After hill transform: 0.9833394226330286\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84368764287\n", + "After adstock: 43808.020158231106\n", + "After hill transform: 0.9854287526635613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252741863\n", + "After adstock: 455904.4447496409\n", + "After hill transform: 0.9531672654245475\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.9783591067\n", + "After adstock: 702957.3116924401\n", + "After hill transform: 0.7038112926402746\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.58481352494\n", + "After adstock: 106852.91814685827\n", + "After hill transform: 0.9833394226330286\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84368764287\n", + "After adstock: 43808.020158231106\n", + "After hill transform: 0.9854287526635613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252741863\n", + "After adstock: 455904.4447496409\n", + "After hill transform: 0.9531672654245475\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.9783590918\n", + "After adstock: 702957.3116924252\n", + "After hill transform: 0.7038112926402721\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.58481353984\n", + "After adstock: 106852.91814687317\n", + "After hill transform: 0.9833394226330346\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84368764287\n", + "After adstock: 43808.020158231106\n", + "After hill transform: 0.9854287526635613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252741863\n", + "After adstock: 455904.4447496409\n", + "After hill transform: 0.9531672654245475\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.9783590918\n", + "After adstock: 702957.3116924252\n", + "After hill transform: 0.7038112926402721\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.58481352494\n", + "After adstock: 106852.91814685827\n", + "After hill transform: 0.9833394226330286\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84368765777\n", + "After adstock: 43808.02015824601\n", + "After hill transform: 0.9854287526635749\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252741863\n", + "After adstock: 455904.4447496409\n", + "After hill transform: 0.9531672654245475\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.9783590918\n", + "After adstock: 702957.3116924252\n", + "After hill transform: 0.7038112926402721\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.58481352494\n", + "After adstock: 106852.91814685827\n", + "After hill transform: 0.9833394226330286\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84368764287\n", + "After adstock: 43808.020158231106\n", + "After hill transform: 0.9854287526635613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252743354\n", + "After adstock: 455904.4447496558\n", + "After hill transform: 0.9531672654245519\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.9783590918\n", + "After adstock: 702957.3116924252\n", + "After hill transform: 0.7038112926402721\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.58481352494\n", + "After adstock: 106852.91814685827\n", + "After hill transform: 0.9833394226330286\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84368764287\n", + "After adstock: 43808.020158231106\n", + "After hill transform: 0.9854287526635613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252741863\n", + "After adstock: 455904.4447496409\n", + "After hill transform: 0.9531672654245475\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.9783591067\n", + "After adstock: 702957.3116924401\n", + "After hill transform: 0.7038112926402746\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.58481352494\n", + "After adstock: 106852.91814685827\n", + "After hill transform: 0.9833394226330286\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84368764287\n", + "After adstock: 43808.020158231106\n", + "After hill transform: 0.9854287526635613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252741863\n", + "After adstock: 455904.4447496409\n", + "After hill transform: 0.9531672654245475\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.9783590918\n", + "After adstock: 702957.3116924252\n", + "After hill transform: 0.7038112926402721\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.58481353984\n", + "After adstock: 106852.91814687317\n", + "After hill transform: 0.9833394226330346\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84368764287\n", + "After adstock: 43808.020158231106\n", + "After hill transform: 0.9854287526635613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252741863\n", + "After adstock: 455904.4447496409\n", + "After hill transform: 0.9531672654245475\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.9783590918\n", + "After adstock: 702957.3116924252\n", + "After hill transform: 0.7038112926402721\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.58481352494\n", + "After adstock: 106852.91814685827\n", + "After hill transform: 0.9833394226330286\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84368765777\n", + "After adstock: 43808.02015824601\n", + "After hill transform: 0.9854287526635749\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.9783966753\n", + "After adstock: 702957.3117300087\n", + "After hill transform: 0.7038112926468086\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.5848511085\n", + "After adstock: 106852.91818444183\n", + "After hill transform: 0.9833394226481985\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84375862147\n", + "After adstock: 43808.02022920971\n", + "After hill transform: 0.9854287527281291\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.9783966753\n", + "After adstock: 702957.3117300087\n", + "After hill transform: 0.7038112926468086\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.5848511085\n", + "After adstock: 106852.91818444183\n", + "After hill transform: 0.9833394226481985\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84375862147\n", + "After adstock: 43808.02022920971\n", + "After hill transform: 0.9854287527281291\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.9783966753\n", + "After adstock: 702957.3117300087\n", + "After hill transform: 0.7038112926468086\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.5848511085\n", + "After adstock: 106852.91818444183\n", + "After hill transform: 0.9833394226481985\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84375862147\n", + "After adstock: 43808.02022920971\n", + "After hill transform: 0.9854287527281291\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.9783966902\n", + "After adstock: 702957.3117300236\n", + "After hill transform: 0.7038112926468113\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.5848511085\n", + "After adstock: 106852.91818444183\n", + "After hill transform: 0.9833394226481985\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84375862147\n", + "After adstock: 43808.02022920971\n", + "After hill transform: 0.9854287527281291\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.9783966753\n", + "After adstock: 702957.3117300087\n", + "After hill transform: 0.7038112926468086\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.5848511234\n", + "After adstock: 106852.91818445674\n", + "After hill transform: 0.9833394226482046\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84375862147\n", + "After adstock: 43808.02022920971\n", + "After hill transform: 0.9854287527281291\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.9783966753\n", + "After adstock: 702957.3117300087\n", + "After hill transform: 0.7038112926468086\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.5848511085\n", + "After adstock: 106852.91818444183\n", + "After hill transform: 0.9833394226481985\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84375863637\n", + "After adstock: 43808.02022922461\n", + "After hill transform: 0.9854287527281427\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.9783966753\n", + "After adstock: 702957.3117300087\n", + "After hill transform: 0.7038112926468086\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.5848511085\n", + "After adstock: 106852.91818444183\n", + "After hill transform: 0.9833394226481985\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84375862147\n", + "After adstock: 43808.02022920971\n", + "After hill transform: 0.9854287527281291\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.9783966753\n", + "After adstock: 702957.3117300087\n", + "After hill transform: 0.7038112926468086\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.5848511085\n", + "After adstock: 106852.91818444183\n", + "After hill transform: 0.9833394226481985\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84375862147\n", + "After adstock: 43808.02022920971\n", + "After hill transform: 0.9854287527281291\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.9783966902\n", + "After adstock: 702957.3117300236\n", + "After hill transform: 0.7038112926468113\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.5848511085\n", + "After adstock: 106852.91818444183\n", + "After hill transform: 0.9833394226481985\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84375862147\n", + "After adstock: 43808.02022920971\n", + "After hill transform: 0.9854287527281291\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.9783966753\n", + "After adstock: 702957.3117300087\n", + "After hill transform: 0.7038112926468086\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.5848511234\n", + "After adstock: 106852.91818445674\n", + "After hill transform: 0.9833394226482046\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84375862147\n", + "After adstock: 43808.02022920971\n", + "After hill transform: 0.9854287527281291\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.9783966753\n", + "After adstock: 702957.3117300087\n", + "After hill transform: 0.7038112926468086\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.5848511085\n", + "After adstock: 106852.91818444183\n", + "After hill transform: 0.9833394226481985\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84375863637\n", + "After adstock: 43808.02022922461\n", + "After hill transform: 0.9854287527281427\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.9783670168\n", + "After adstock: 702957.3117003501\n", + "After hill transform: 0.7038112926416504\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.58482145001\n", + "After adstock: 106852.91815478334\n", + "After hill transform: 0.9833394226362274\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.8436812706\n", + "After adstock: 43808.02015185884\n", + "After hill transform: 0.9854287526577646\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.9783670168\n", + "After adstock: 702957.3117003501\n", + "After hill transform: 0.7038112926416504\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.58482145001\n", + "After adstock: 106852.91815478334\n", + "After hill transform: 0.9833394226362274\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.8436812706\n", + "After adstock: 43808.02015185884\n", + "After hill transform: 0.9854287526577646\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.978382756\n", + "After adstock: 702957.3117160894\n", + "After hill transform: 0.7038112926443878\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.58483718918\n", + "After adstock: 106852.9181705225\n", + "After hill transform: 0.9833394226425803\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84372231915\n", + "After adstock: 43808.02019290739\n", + "After hill transform: 0.9854287526951057\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.978382756\n", + "After adstock: 702957.3117160894\n", + "After hill transform: 0.7038112926443878\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.58483718918\n", + "After adstock: 106852.9181705225\n", + "After hill transform: 0.9833394226425803\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84372231915\n", + "After adstock: 43808.02019290739\n", + "After hill transform: 0.9854287526951057\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.9783901109\n", + "After adstock: 702957.3117234443\n", + "After hill transform: 0.7038112926456669\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.58484454408\n", + "After adstock: 106852.91817787741\n", + "After hill transform: 0.9833394226455491\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84374150113\n", + "After adstock: 43808.02021208937\n", + "After hill transform: 0.985428752712555\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.9783901109\n", + "After adstock: 702957.3117234443\n", + "After hill transform: 0.7038112926456669\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.58484454408\n", + "After adstock: 106852.91817787741\n", + "After hill transform: 0.9833394226455491\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84374150113\n", + "After adstock: 43808.02021208937\n", + "After hill transform: 0.985428752712555\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.9783935474\n", + "After adstock: 702957.3117268807\n", + "After hill transform: 0.7038112926462646\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.58484798056\n", + "After adstock: 106852.91818131389\n", + "After hill transform: 0.983339422646936\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84375046361\n", + "After adstock: 43808.02022105185\n", + "After hill transform: 0.9854287527207081\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.9783935474\n", + "After adstock: 702957.3117268807\n", + "After hill transform: 0.7038112926462646\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.58484798056\n", + "After adstock: 106852.91818131389\n", + "After hill transform: 0.983339422646936\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84375046361\n", + "After adstock: 43808.02022105185\n", + "After hill transform: 0.9854287527207081\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.9783951519\n", + "After adstock: 702957.3117284853\n", + "After hill transform: 0.7038112926465436\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.58484958514\n", + "After adstock: 106852.91818291847\n", + "After hill transform: 0.9833394226475837\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84375464844\n", + "After adstock: 43808.02022523668\n", + "After hill transform: 0.9854287527245149\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.9783951519\n", + "After adstock: 702957.3117284853\n", + "After hill transform: 0.7038112926465436\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.58484958514\n", + "After adstock: 106852.91818291847\n", + "After hill transform: 0.9833394226475837\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84375464844\n", + "After adstock: 43808.02022523668\n", + "After hill transform: 0.9854287527245149\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.978395899\n", + "After adstock: 702957.3117292323\n", + "After hill transform: 0.7038112926466736\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.58485033213\n", + "After adstock: 106852.91818366546\n", + "After hill transform: 0.9833394226478853\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.843756596645\n", + "After adstock: 43808.02022718488\n", + "After hill transform: 0.9854287527262872\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.978395899\n", + "After adstock: 702957.3117292323\n", + "After hill transform: 0.7038112926466736\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.58485033213\n", + "After adstock: 106852.91818366546\n", + "After hill transform: 0.9833394226478853\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.843756596645\n", + "After adstock: 43808.02022718488\n", + "After hill transform: 0.9854287527262872\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.978395899\n", + "After adstock: 702957.3117292323\n", + "After hill transform: 0.7038112926466736\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.58485033213\n", + "After adstock: 106852.91818366546\n", + "After hill transform: 0.9833394226478853\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.843756596645\n", + "After adstock: 43808.02022718488\n", + "After hill transform: 0.9854287527262872\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.9783959138\n", + "After adstock: 702957.3117292472\n", + "After hill transform: 0.7038112926466762\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.58485033213\n", + "After adstock: 106852.91818366546\n", + "After hill transform: 0.9833394226478853\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.843756596645\n", + "After adstock: 43808.02022718488\n", + "After hill transform: 0.9854287527262872\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.978395899\n", + "After adstock: 702957.3117292323\n", + "After hill transform: 0.7038112926466736\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.58485034703\n", + "After adstock: 106852.91818368036\n", + "After hill transform: 0.9833394226478913\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.843756596645\n", + "After adstock: 43808.02022718488\n", + "After hill transform: 0.9854287527262872\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.978395899\n", + "After adstock: 702957.3117292323\n", + "After hill transform: 0.7038112926466736\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.58485033213\n", + "After adstock: 106852.91818366546\n", + "After hill transform: 0.9833394226478853\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.843756611546\n", + "After adstock: 43808.020227199784\n", + "After hill transform: 0.9854287527263007\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.978395899\n", + "After adstock: 702957.3117292323\n", + "After hill transform: 0.7038112926466736\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.58485033213\n", + "After adstock: 106852.91818366546\n", + "After hill transform: 0.9833394226478853\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.843756596645\n", + "After adstock: 43808.02022718488\n", + "After hill transform: 0.9854287527262872\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.978395899\n", + "After adstock: 702957.3117292323\n", + "After hill transform: 0.7038112926466736\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.58485033213\n", + "After adstock: 106852.91818366546\n", + "After hill transform: 0.9833394226478853\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.843756596645\n", + "After adstock: 43808.02022718488\n", + "After hill transform: 0.9854287527262872\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.9783959138\n", + "After adstock: 702957.3117292472\n", + "After hill transform: 0.7038112926466762\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.58485033213\n", + "After adstock: 106852.91818366546\n", + "After hill transform: 0.9833394226478853\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.843756596645\n", + "After adstock: 43808.02022718488\n", + "After hill transform: 0.9854287527262872\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.978395899\n", + "After adstock: 702957.3117292323\n", + "After hill transform: 0.7038112926466736\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.58485034703\n", + "After adstock: 106852.91818368036\n", + "After hill transform: 0.9833394226478913\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.843756596645\n", + "After adstock: 43808.02022718488\n", + "After hill transform: 0.9854287527262872\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.98\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9715\n", + "Raw spend: 702956.978395899\n", + "After adstock: 702957.3117292323\n", + "After hill transform: 0.7038112926466736\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.58\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3521\n", + "Raw spend: 106852.58485033213\n", + "After adstock: 106852.91818366546\n", + "After hill transform: 0.9833394226478853\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.843756611546\n", + "After adstock: 43808.020227199784\n", + "After hill transform: 0.9854287527263007\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.97\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9714\n", + "Raw spend: 702956.9747268838\n", + "After adstock: 702957.3080602172\n", + "After hill transform: 0.7038112920085625\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.59\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3522\n", + "Raw spend: 106852.58849333116\n", + "After adstock: 106852.92182666449\n", + "After hill transform: 0.9833394241183142\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.843709982975\n", + "After adstock: 43808.02018057121\n", + "After hill transform: 0.9854287526838836\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.97\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9714\n", + "Raw spend: 702956.9747268838\n", + "After adstock: 702957.3080602172\n", + "After hill transform: 0.7038112920085625\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.59\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3522\n", + "Raw spend: 106852.58849333116\n", + "After adstock: 106852.92182666449\n", + "After hill transform: 0.9833394241183142\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.843709982975\n", + "After adstock: 43808.02018057121\n", + "After hill transform: 0.9854287526838836\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.97\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9714\n", + "Raw spend: 702956.9747268838\n", + "After adstock: 702957.3080602172\n", + "After hill transform: 0.7038112920085625\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.59\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3522\n", + "Raw spend: 106852.58849333116\n", + "After adstock: 106852.92182666449\n", + "After hill transform: 0.9833394241183142\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.843709982975\n", + "After adstock: 43808.02018057121\n", + "After hill transform: 0.9854287526838836\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.97\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9714\n", + "Raw spend: 702956.9747268987\n", + "After adstock: 702957.3080602321\n", + "After hill transform: 0.7038112920085652\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.59\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3522\n", + "Raw spend: 106852.58849333116\n", + "After adstock: 106852.92182666449\n", + "After hill transform: 0.9833394241183142\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.843709982975\n", + "After adstock: 43808.02018057121\n", + "After hill transform: 0.9854287526838836\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.97\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9714\n", + "Raw spend: 702956.9747268838\n", + "After adstock: 702957.3080602172\n", + "After hill transform: 0.7038112920085625\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.59\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3522\n", + "Raw spend: 106852.58849334606\n", + "After adstock: 106852.92182667939\n", + "After hill transform: 0.9833394241183204\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.843709982975\n", + "After adstock: 43808.02018057121\n", + "After hill transform: 0.9854287526838836\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.97\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9714\n", + "Raw spend: 702956.9747268838\n", + "After adstock: 702957.3080602172\n", + "After hill transform: 0.7038112920085625\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.59\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3522\n", + "Raw spend: 106852.58849333116\n", + "After adstock: 106852.92182666449\n", + "After hill transform: 0.9833394241183142\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84370999788\n", + "After adstock: 43808.020180586114\n", + "After hill transform: 0.9854287526838972\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.97\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9714\n", + "Raw spend: 702956.9747268838\n", + "After adstock: 702957.3080602172\n", + "After hill transform: 0.7038112920085625\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.59\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3522\n", + "Raw spend: 106852.58849333116\n", + "After adstock: 106852.92182666449\n", + "After hill transform: 0.9833394241183142\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.843709982975\n", + "After adstock: 43808.02018057121\n", + "After hill transform: 0.9854287526838836\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.97\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9714\n", + "Raw spend: 702956.9747268838\n", + "After adstock: 702957.3080602172\n", + "After hill transform: 0.7038112920085625\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.59\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3522\n", + "Raw spend: 106852.58849333116\n", + "After adstock: 106852.92182666449\n", + "After hill transform: 0.9833394241183142\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.843709982975\n", + "After adstock: 43808.02018057121\n", + "After hill transform: 0.9854287526838836\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.97\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9714\n", + "Raw spend: 702956.9747268987\n", + "After adstock: 702957.3080602321\n", + "After hill transform: 0.7038112920085652\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.59\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3522\n", + "Raw spend: 106852.58849333116\n", + "After adstock: 106852.92182666449\n", + "After hill transform: 0.9833394241183142\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.843709982975\n", + "After adstock: 43808.02018057121\n", + "After hill transform: 0.9854287526838836\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.97\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9714\n", + "Raw spend: 702956.9747268838\n", + "After adstock: 702957.3080602172\n", + "After hill transform: 0.7038112920085625\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.59\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3522\n", + "Raw spend: 106852.58849334606\n", + "After adstock: 106852.92182667939\n", + "After hill transform: 0.9833394241183204\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.843709982975\n", + "After adstock: 43808.02018057121\n", + "After hill transform: 0.9854287526838836\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.97\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9714\n", + "Raw spend: 702956.9747268838\n", + "After adstock: 702957.3080602172\n", + "After hill transform: 0.7038112920085625\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.59\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3522\n", + "Raw spend: 106852.58849333116\n", + "After adstock: 106852.92182666449\n", + "After hill transform: 0.9833394241183142\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84370999788\n", + "After adstock: 43808.020180586114\n", + "After hill transform: 0.9854287526838972\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.97\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9714\n", + "Raw spend: 702956.9749464227\n", + "After adstock: 702957.3082797561\n", + "After hill transform: 0.7038112920467445\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.59\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3522\n", + "Raw spend: 106852.58827544177\n", + "After adstock: 106852.9216087751\n", + "After hill transform: 0.9833394240303673\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84371289307\n", + "After adstock: 43808.020183481305\n", + "After hill transform: 0.985428752686531\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.97\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9714\n", + "Raw spend: 702956.9749464227\n", + "After adstock: 702957.3082797561\n", + "After hill transform: 0.7038112920467445\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.59\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3522\n", + "Raw spend: 106852.58827544177\n", + "After adstock: 106852.9216087751\n", + "After hill transform: 0.9833394240303673\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84371289307\n", + "After adstock: 43808.020183481305\n", + "After hill transform: 0.985428752686531\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.97\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9714\n", + "Raw spend: 702956.9747511124\n", + "After adstock: 702957.3080844458\n", + "After hill transform: 0.7038112920127765\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.59\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3522\n", + "Raw spend: 106852.58846928466\n", + "After adstock: 106852.92180261799\n", + "After hill transform: 0.9833394241086084\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.843710304136\n", + "After adstock: 43808.020180892374\n", + "After hill transform: 0.9854287526841758\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.97\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9714\n", + "Raw spend: 702956.9747511124\n", + "After adstock: 702957.3080844458\n", + "After hill transform: 0.7038112920127765\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.59\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3522\n", + "Raw spend: 106852.58846928466\n", + "After adstock: 106852.92180261799\n", + "After hill transform: 0.9833394241086084\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.843710304136\n", + "After adstock: 43808.020180892374\n", + "After hill transform: 0.9854287526841758\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.97\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9714\n", + "Raw spend: 702956.9747295559\n", + "After adstock: 702957.3080628893\n", + "After hill transform: 0.7038112920090274\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.59\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3522\n", + "Raw spend: 106852.58849067922\n", + "After adstock: 106852.92182401255\n", + "After hill transform: 0.983339424117244\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.843710018395\n", + "After adstock: 43808.02018060663\n", + "After hill transform: 0.9854287526839159\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.97\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9714\n", + "Raw spend: 702956.9747295559\n", + "After adstock: 702957.3080628893\n", + "After hill transform: 0.7038112920090274\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.59\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3522\n", + "Raw spend: 106852.58849067922\n", + "After adstock: 106852.92182401255\n", + "After hill transform: 0.983339424117244\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.843710018395\n", + "After adstock: 43808.02018060663\n", + "After hill transform: 0.9854287526839159\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.97\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9714\n", + "Raw spend: 702956.9747271814\n", + "After adstock: 702957.3080605147\n", + "After hill transform: 0.7038112920086144\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.59\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3522\n", + "Raw spend: 106852.58849303589\n", + "After adstock: 106852.92182636922\n", + "After hill transform: 0.9833394241181952\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84370998692\n", + "After adstock: 43808.02018057516\n", + "After hill transform: 0.9854287526838873\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.97\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9714\n", + "Raw spend: 702956.9747271814\n", + "After adstock: 702957.3080605147\n", + "After hill transform: 0.7038112920086144\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.59\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3522\n", + "Raw spend: 106852.58849303589\n", + "After adstock: 106852.92182636922\n", + "After hill transform: 0.9833394241181952\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84370998692\n", + "After adstock: 43808.02018057516\n", + "After hill transform: 0.9854287526838873\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.97\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9714\n", + "Raw spend: 702956.9747269191\n", + "After adstock: 702957.3080602525\n", + "After hill transform: 0.7038112920085686\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.59\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3522\n", + "Raw spend: 106852.58849329613\n", + "After adstock: 106852.92182662946\n", + "After hill transform: 0.9833394241183002\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84370998344\n", + "After adstock: 43808.02018057168\n", + "After hill transform: 0.9854287526838841\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.97\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9714\n", + "Raw spend: 702956.9747269191\n", + "After adstock: 702957.3080602525\n", + "After hill transform: 0.7038112920085686\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.59\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3522\n", + "Raw spend: 106852.58849329613\n", + "After adstock: 106852.92182662946\n", + "After hill transform: 0.9833394241183002\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84370998344\n", + "After adstock: 43808.02018057168\n", + "After hill transform: 0.9854287526838841\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.97\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9714\n", + "Raw spend: 702956.9747268873\n", + "After adstock: 702957.3080602207\n", + "After hill transform: 0.7038112920085632\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.59\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3522\n", + "Raw spend: 106852.58849332765\n", + "After adstock: 106852.92182666098\n", + "After hill transform: 0.983339424118313\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84370998302\n", + "After adstock: 43808.02018057126\n", + "After hill transform: 0.9854287526838837\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.97\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9714\n", + "Raw spend: 702956.9747268873\n", + "After adstock: 702957.3080602207\n", + "After hill transform: 0.7038112920085632\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.59\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3522\n", + "Raw spend: 106852.58849332765\n", + "After adstock: 106852.92182666098\n", + "After hill transform: 0.983339424118313\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84370998302\n", + "After adstock: 43808.02018057126\n", + "After hill transform: 0.9854287526838837\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.97\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9714\n", + "Raw spend: 702956.9747268856\n", + "After adstock: 702957.3080602189\n", + "After hill transform: 0.703811292008563\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.59\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3522\n", + "Raw spend: 106852.58849332941\n", + "After adstock: 106852.92182666274\n", + "After hill transform: 0.9833394241183135\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.843709983\n", + "After adstock: 43808.020180571235\n", + "After hill transform: 0.9854287526838837\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.97\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9714\n", + "Raw spend: 702956.9747268856\n", + "After adstock: 702957.3080602189\n", + "After hill transform: 0.703811292008563\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.59\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3522\n", + "Raw spend: 106852.58849332941\n", + "After adstock: 106852.92182666274\n", + "After hill transform: 0.9833394241183135\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.843709983\n", + "After adstock: 43808.020180571235\n", + "After hill transform: 0.9854287526838837\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.97\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9714\n", + "Raw spend: 702956.9747268847\n", + "After adstock: 702957.3080602181\n", + "After hill transform: 0.7038112920085627\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.59\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3522\n", + "Raw spend: 106852.58849333029\n", + "After adstock: 106852.92182666362\n", + "After hill transform: 0.983339424118314\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84370998299\n", + "After adstock: 43808.02018057123\n", + "After hill transform: 0.9854287526838836\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.97\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9714\n", + "Raw spend: 702956.9747268847\n", + "After adstock: 702957.3080602181\n", + "After hill transform: 0.7038112920085627\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.59\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3522\n", + "Raw spend: 106852.58849333029\n", + "After adstock: 106852.92182666362\n", + "After hill transform: 0.983339424118314\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84370998299\n", + "After adstock: 43808.02018057123\n", + "After hill transform: 0.9854287526838836\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.97\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9714\n", + "Raw spend: 702956.9747268843\n", + "After adstock: 702957.3080602176\n", + "After hill transform: 0.7038112920085627\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.59\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3522\n", + "Raw spend: 106852.58849333072\n", + "After adstock: 106852.92182666405\n", + "After hill transform: 0.9833394241183141\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84370998298\n", + "After adstock: 43808.02018057122\n", + "After hill transform: 0.9854287526838836\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.97\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9714\n", + "Raw spend: 702956.9747268843\n", + "After adstock: 702957.3080602176\n", + "After hill transform: 0.7038112920085627\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.59\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3522\n", + "Raw spend: 106852.58849333072\n", + "After adstock: 106852.92182666405\n", + "After hill transform: 0.9833394241183141\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.84370998298\n", + "After adstock: 43808.02018057122\n", + "After hill transform: 0.9854287526838836\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.97\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9714\n", + "Raw spend: 702956.974726884\n", + "After adstock: 702957.3080602174\n", + "After hill transform: 0.7038112920085626\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.59\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3522\n", + "Raw spend: 106852.58849333094\n", + "After adstock: 106852.92182666427\n", + "After hill transform: 0.9833394241183142\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.843709982975\n", + "After adstock: 43808.02018057121\n", + "After hill transform: 0.9854287526838836\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.97\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9714\n", + "Raw spend: 702956.974726884\n", + "After adstock: 702957.3080602174\n", + "After hill transform: 0.7038112920085626\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.59\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3522\n", + "Raw spend: 106852.58849333094\n", + "After adstock: 106852.92182666427\n", + "After hill transform: 0.9833394241183142\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.843709982975\n", + "After adstock: 43808.02018057121\n", + "After hill transform: 0.9854287526838836\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.97\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9714\n", + "Raw spend: 702956.9747268839\n", + "After adstock: 702957.3080602173\n", + "After hill transform: 0.7038112920085626\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.59\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3522\n", + "Raw spend: 106852.58849333104\n", + "After adstock: 106852.92182666437\n", + "After hill transform: 0.9833394241183142\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.843709982975\n", + "After adstock: 43808.02018057121\n", + "After hill transform: 0.9854287526838836\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.97\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9714\n", + "Raw spend: 702956.9747268839\n", + "After adstock: 702957.3080602173\n", + "After hill transform: 0.7038112920085626\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.59\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3522\n", + "Raw spend: 106852.58849333104\n", + "After adstock: 106852.92182666437\n", + "After hill transform: 0.9833394241183142\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.843709982975\n", + "After adstock: 43808.02018057121\n", + "After hill transform: 0.9854287526838836\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "Optimization terminated successfully (Exit mode 0)\n", + " Current function value: -709051.8052866874\n", + " Iterations: 94\n", + " Function evaluations: 541\n", + " Gradient evaluations: 93\n", + "\n", + "New best solution (attempt 2):\n", + "Objective value: -709,051.81\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,956.97\n", + "Adstocked value: 702,957.31\n", + "Saturated value: 0.7038\n", + "Final response: 100579.9714\n", + "Raw spend: 702956.9747268839\n", + "After adstock: 702957.3080602173\n", + "After hill transform: 0.7038112920085626\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,852.59\n", + "Adstocked value: 106,852.92\n", + "Saturated value: 0.9833\n", + "Final response: 66056.3522\n", + "Raw spend: 106852.58849333104\n", + "After adstock: 106852.92182666437\n", + "After hill transform: 0.9833394241183142\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,807.84\n", + "Adstocked value: 43,808.02\n", + "Saturated value: 0.9854\n", + "Final response: 27574.6525\n", + "Raw spend: 43807.843709982975\n", + "After adstock: 43808.02018057121\n", + "After hill transform: 0.9854287526838836\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "Total spend: 1,311,662.16\n", + "Total response: 709,051.81\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 1,478,919.41\n", + "Adstocked value: 1,478,919.75\n", + "Saturated value: 0.7861\n", + "Final response: 112343.0802\n", + "Raw spend: 1478919.4119\n", + "After adstock: 1478919.7452333332\n", + "After hill transform: 0.7861239895501361\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 1,478,919.41\n", + "Adstocked value: 1,478,919.75\n", + "Saturated value: 0.7861\n", + "Final response: 112343.0802\n", + "Raw spend: 1478919.4119\n", + "After adstock: 1478919.7452333332\n", + "After hill transform: 0.7861239895501361\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 1,478,919.41\n", + "Adstocked value: 1,478,919.75\n", + "Saturated value: 0.7861\n", + "Final response: 112343.0802\n", + "Raw spend: 1478919.4119\n", + "After adstock: 1478919.7452333332\n", + "After hill transform: 0.7861239895501361\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 1,478,919.41\n", + "Adstocked value: 1,478,919.75\n", + "Saturated value: 0.7861\n", + "Final response: 112343.0802\n", + "Raw spend: 1478919.411899985\n", + "After adstock: 1478919.7452333183\n", + "After hill transform: 0.7861239895501351\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 1,478,919.41\n", + "Adstocked value: 1,478,919.75\n", + "Saturated value: 0.7861\n", + "Final response: 112343.0802\n", + "Raw spend: 1478919.4119\n", + "After adstock: 1478919.7452333332\n", + "After hill transform: 0.7861239895501361\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 1,478,919.41\n", + "Adstocked value: 1,478,919.75\n", + "Saturated value: 0.7861\n", + "Final response: 112343.0802\n", + "Raw spend: 1478919.4119\n", + "After adstock: 1478919.7452333332\n", + "After hill transform: 0.7861239895501361\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838203635\n", + "After adstock: 142776.24485262457\n", + "After hill transform: 0.9994433467829962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 1,478,919.41\n", + "Adstocked value: 1,478,919.75\n", + "Saturated value: 0.7861\n", + "Final response: 112343.0802\n", + "Raw spend: 1478919.4119\n", + "After adstock: 1478919.7452333332\n", + "After hill transform: 0.7861239895501361\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 1,478,919.41\n", + "Adstocked value: 1,478,919.75\n", + "Saturated value: 0.7861\n", + "Final response: 112343.0802\n", + "Raw spend: 1478919.4119\n", + "After adstock: 1478919.7452333332\n", + "After hill transform: 0.7861239895501361\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 1,478,919.41\n", + "Adstocked value: 1,478,919.75\n", + "Saturated value: 0.7861\n", + "Final response: 112343.0802\n", + "Raw spend: 1478919.4119\n", + "After adstock: 1478919.7452333332\n", + "After hill transform: 0.7861239895501361\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 1,478,919.41\n", + "Adstocked value: 1,478,919.75\n", + "Saturated value: 0.7861\n", + "Final response: 112343.0802\n", + "Raw spend: 1478919.411899985\n", + "After adstock: 1478919.7452333183\n", + "After hill transform: 0.7861239895501351\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 1,478,919.41\n", + "Adstocked value: 1,478,919.75\n", + "Saturated value: 0.7861\n", + "Final response: 112343.0802\n", + "Raw spend: 1478919.4119\n", + "After adstock: 1478919.7452333332\n", + "After hill transform: 0.7861239895501361\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 1,478,919.41\n", + "Adstocked value: 1,478,919.75\n", + "Saturated value: 0.7861\n", + "Final response: 112343.0802\n", + "Raw spend: 1478919.4119\n", + "After adstock: 1478919.7452333332\n", + "After hill transform: 0.7861239895501361\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838203635\n", + "After adstock: 142776.24485262457\n", + "After hill transform: 0.9994433467829962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 81.74\n", + "Adstocked value: 82.96\n", + "Saturated value: 0.0000\n", + "Final response: 0.0001\n", + "Raw spend: 81.73892739386065\n", + "After adstock: 82.96114961608288\n", + "After hill transform: 1.2626518301342464e-10\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 519,073.31\n", + "Adstocked value: 519,073.64\n", + "Saturated value: 0.6654\n", + "Final response: 95097.4370\n", + "Raw spend: 519073.30935257475\n", + "After adstock: 519073.64268590807\n", + "After hill transform: 0.665447097239151\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 19.36\n", + "Adstocked value: 19.69\n", + "Saturated value: 0.0000\n", + "Final response: 0.0006\n", + "Raw spend: 19.36080435186159\n", + "After adstock: 19.69413768519492\n", + "After hill transform: 8.706806930354289e-09\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25.60\n", + "Adstocked value: 25.77\n", + "Saturated value: 0.0000\n", + "Final response: 0.0020\n", + "Raw spend: 25.598366691789124\n", + "After adstock: 25.774837280024418\n", + "After hill transform: 7.32343602580399e-08\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 81.74\n", + "Adstocked value: 82.96\n", + "Saturated value: 0.0000\n", + "Final response: 0.0001\n", + "Raw spend: 81.73892739386065\n", + "After adstock: 82.96114961608288\n", + "After hill transform: 1.2626518301342464e-10\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 519,073.31\n", + "Adstocked value: 519,073.64\n", + "Saturated value: 0.6654\n", + "Final response: 95097.4370\n", + "Raw spend: 519073.30935257475\n", + "After adstock: 519073.64268590807\n", + "After hill transform: 0.665447097239151\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 19.36\n", + "Adstocked value: 19.69\n", + "Saturated value: 0.0000\n", + "Final response: 0.0006\n", + "Raw spend: 19.36080435186159\n", + "After adstock: 19.69413768519492\n", + "After hill transform: 8.706806930354289e-09\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 25.60\n", + "Adstocked value: 25.77\n", + "Saturated value: 0.0000\n", + "Final response: 0.0020\n", + "Raw spend: 25.598366691789124\n", + "After adstock: 25.774837280024418\n", + "After hill transform: 7.32343602580399e-08\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 321,701.44\n", + "Adstocked value: 321,702.66\n", + "Saturated value: 0.8774\n", + "Final response: 473938.5410\n", + "Raw spend: 321701.4377277555\n", + "After adstock: 321702.65994997777\n", + "After hill transform: 0.87744148788864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 1,196,324.00\n", + "Adstocked value: 1,196,324.33\n", + "Saturated value: 0.7645\n", + "Final response: 109248.7250\n", + "Raw spend: 1196323.9995950619\n", + "After adstock: 1196324.3329283951\n", + "After hill transform: 0.7644711486336578\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 76,198.58\n", + "Adstocked value: 76,198.91\n", + "Saturated value: 0.9604\n", + "Final response: 64513.6060\n", + "Raw spend: 76198.57508150866\n", + "After adstock: 76198.908414842\n", + "After hill transform: 0.9603735316694774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 100,747.84\n", + "Adstocked value: 100,748.02\n", + "Saturated value: 0.9985\n", + "Final response: 27941.4347\n", + "Raw spend: 100747.8434159338\n", + "After adstock: 100748.01988652204\n", + "After hill transform: 0.998536360069502\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 321,701.44\n", + "Adstocked value: 321,702.66\n", + "Saturated value: 0.8774\n", + "Final response: 473938.5410\n", + "Raw spend: 321701.4377277555\n", + "After adstock: 321702.65994997777\n", + "After hill transform: 0.87744148788864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 1,196,324.00\n", + "Adstocked value: 1,196,324.33\n", + "Saturated value: 0.7645\n", + "Final response: 109248.7250\n", + "Raw spend: 1196323.9995950619\n", + "After adstock: 1196324.3329283951\n", + "After hill transform: 0.7644711486336578\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 76,198.58\n", + "Adstocked value: 76,198.91\n", + "Saturated value: 0.9604\n", + "Final response: 64513.6060\n", + "Raw spend: 76198.57508150866\n", + "After adstock: 76198.908414842\n", + "After hill transform: 0.9603735316694774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 100,747.84\n", + "Adstocked value: 100,748.02\n", + "Saturated value: 0.9985\n", + "Final response: 27941.4347\n", + "Raw spend: 100747.8434159338\n", + "After adstock: 100748.01988652204\n", + "After hill transform: 0.998536360069502\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 321,701.44\n", + "Adstocked value: 321,702.66\n", + "Saturated value: 0.8774\n", + "Final response: 473938.5410\n", + "Raw spend: 321701.4377277704\n", + "After adstock: 321702.65994999267\n", + "After hill transform: 0.8774414878886548\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 1,196,324.00\n", + "Adstocked value: 1,196,324.33\n", + "Saturated value: 0.7645\n", + "Final response: 109248.7250\n", + "Raw spend: 1196323.9995950619\n", + "After adstock: 1196324.3329283951\n", + "After hill transform: 0.7644711486336578\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 76,198.58\n", + "Adstocked value: 76,198.91\n", + "Saturated value: 0.9604\n", + "Final response: 64513.6060\n", + "Raw spend: 76198.57508150866\n", + "After adstock: 76198.908414842\n", + "After hill transform: 0.9603735316694774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 100,747.84\n", + "Adstocked value: 100,748.02\n", + "Saturated value: 0.9985\n", + "Final response: 27941.4347\n", + "Raw spend: 100747.8434159338\n", + "After adstock: 100748.01988652204\n", + "After hill transform: 0.998536360069502\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 321,701.44\n", + "Adstocked value: 321,702.66\n", + "Saturated value: 0.8774\n", + "Final response: 473938.5410\n", + "Raw spend: 321701.4377277555\n", + "After adstock: 321702.65994997777\n", + "After hill transform: 0.87744148788864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 1,196,324.00\n", + "Adstocked value: 1,196,324.33\n", + "Saturated value: 0.7645\n", + "Final response: 109248.7250\n", + "Raw spend: 1196323.9995950768\n", + "After adstock: 1196324.33292841\n", + "After hill transform: 0.7644711486336592\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 76,198.58\n", + "Adstocked value: 76,198.91\n", + "Saturated value: 0.9604\n", + "Final response: 64513.6060\n", + "Raw spend: 76198.57508150866\n", + "After adstock: 76198.908414842\n", + "After hill transform: 0.9603735316694774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 100,747.84\n", + "Adstocked value: 100,748.02\n", + "Saturated value: 0.9985\n", + "Final response: 27941.4347\n", + "Raw spend: 100747.8434159338\n", + "After adstock: 100748.01988652204\n", + "After hill transform: 0.998536360069502\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 321,701.44\n", + "Adstocked value: 321,702.66\n", + "Saturated value: 0.8774\n", + "Final response: 473938.5410\n", + "Raw spend: 321701.4377277555\n", + "After adstock: 321702.65994997777\n", + "After hill transform: 0.87744148788864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 1,196,324.00\n", + "Adstocked value: 1,196,324.33\n", + "Saturated value: 0.7645\n", + "Final response: 109248.7250\n", + "Raw spend: 1196323.9995950619\n", + "After adstock: 1196324.3329283951\n", + "After hill transform: 0.7644711486336578\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 76,198.58\n", + "Adstocked value: 76,198.91\n", + "Saturated value: 0.9604\n", + "Final response: 64513.6060\n", + "Raw spend: 76198.57508152357\n", + "After adstock: 76198.9084148569\n", + "After hill transform: 0.960373531669497\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 100,747.84\n", + "Adstocked value: 100,748.02\n", + "Saturated value: 0.9985\n", + "Final response: 27941.4347\n", + "Raw spend: 100747.8434159338\n", + "After adstock: 100748.01988652204\n", + "After hill transform: 0.998536360069502\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 321,701.44\n", + "Adstocked value: 321,702.66\n", + "Saturated value: 0.8774\n", + "Final response: 473938.5410\n", + "Raw spend: 321701.4377277555\n", + "After adstock: 321702.65994997777\n", + "After hill transform: 0.87744148788864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 1,196,324.00\n", + "Adstocked value: 1,196,324.33\n", + "Saturated value: 0.7645\n", + "Final response: 109248.7250\n", + "Raw spend: 1196323.9995950619\n", + "After adstock: 1196324.3329283951\n", + "After hill transform: 0.7644711486336578\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 76,198.58\n", + "Adstocked value: 76,198.91\n", + "Saturated value: 0.9604\n", + "Final response: 64513.6060\n", + "Raw spend: 76198.57508150866\n", + "After adstock: 76198.908414842\n", + "After hill transform: 0.9603735316694774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 100,747.84\n", + "Adstocked value: 100,748.02\n", + "Saturated value: 0.9985\n", + "Final response: 27941.4347\n", + "Raw spend: 100747.84341594871\n", + "After adstock: 100748.01988653695\n", + "After hill transform: 0.9985363600695025\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 321,701.44\n", + "Adstocked value: 321,702.66\n", + "Saturated value: 0.8774\n", + "Final response: 473938.5410\n", + "Raw spend: 321701.4377277555\n", + "After adstock: 321702.65994997777\n", + "After hill transform: 0.87744148788864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 1,196,324.00\n", + "Adstocked value: 1,196,324.33\n", + "Saturated value: 0.7645\n", + "Final response: 109248.7250\n", + "Raw spend: 1196323.9995950619\n", + "After adstock: 1196324.3329283951\n", + "After hill transform: 0.7644711486336578\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 76,198.58\n", + "Adstocked value: 76,198.91\n", + "Saturated value: 0.9604\n", + "Final response: 64513.6060\n", + "Raw spend: 76198.57508150866\n", + "After adstock: 76198.908414842\n", + "After hill transform: 0.9603735316694774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 100,747.84\n", + "Adstocked value: 100,748.02\n", + "Saturated value: 0.9985\n", + "Final response: 27941.4347\n", + "Raw spend: 100747.8434159338\n", + "After adstock: 100748.01988652204\n", + "After hill transform: 0.998536360069502\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 321,701.44\n", + "Adstocked value: 321,702.66\n", + "Saturated value: 0.8774\n", + "Final response: 473938.5410\n", + "Raw spend: 321701.4377277704\n", + "After adstock: 321702.65994999267\n", + "After hill transform: 0.8774414878886548\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 1,196,324.00\n", + "Adstocked value: 1,196,324.33\n", + "Saturated value: 0.7645\n", + "Final response: 109248.7250\n", + "Raw spend: 1196323.9995950619\n", + "After adstock: 1196324.3329283951\n", + "After hill transform: 0.7644711486336578\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 76,198.58\n", + "Adstocked value: 76,198.91\n", + "Saturated value: 0.9604\n", + "Final response: 64513.6060\n", + "Raw spend: 76198.57508150866\n", + "After adstock: 76198.908414842\n", + "After hill transform: 0.9603735316694774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 100,747.84\n", + "Adstocked value: 100,748.02\n", + "Saturated value: 0.9985\n", + "Final response: 27941.4347\n", + "Raw spend: 100747.8434159338\n", + "After adstock: 100748.01988652204\n", + "After hill transform: 0.998536360069502\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 321,701.44\n", + "Adstocked value: 321,702.66\n", + "Saturated value: 0.8774\n", + "Final response: 473938.5410\n", + "Raw spend: 321701.4377277555\n", + "After adstock: 321702.65994997777\n", + "After hill transform: 0.87744148788864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 1,196,324.00\n", + "Adstocked value: 1,196,324.33\n", + "Saturated value: 0.7645\n", + "Final response: 109248.7250\n", + "Raw spend: 1196323.9995950768\n", + "After adstock: 1196324.33292841\n", + "After hill transform: 0.7644711486336592\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 76,198.58\n", + "Adstocked value: 76,198.91\n", + "Saturated value: 0.9604\n", + "Final response: 64513.6060\n", + "Raw spend: 76198.57508150866\n", + "After adstock: 76198.908414842\n", + "After hill transform: 0.9603735316694774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 100,747.84\n", + "Adstocked value: 100,748.02\n", + "Saturated value: 0.9985\n", + "Final response: 27941.4347\n", + "Raw spend: 100747.8434159338\n", + "After adstock: 100748.01988652204\n", + "After hill transform: 0.998536360069502\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 321,701.44\n", + "Adstocked value: 321,702.66\n", + "Saturated value: 0.8774\n", + "Final response: 473938.5410\n", + "Raw spend: 321701.4377277555\n", + "After adstock: 321702.65994997777\n", + "After hill transform: 0.87744148788864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 1,196,324.00\n", + "Adstocked value: 1,196,324.33\n", + "Saturated value: 0.7645\n", + "Final response: 109248.7250\n", + "Raw spend: 1196323.9995950619\n", + "After adstock: 1196324.3329283951\n", + "After hill transform: 0.7644711486336578\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 76,198.58\n", + "Adstocked value: 76,198.91\n", + "Saturated value: 0.9604\n", + "Final response: 64513.6060\n", + "Raw spend: 76198.57508152357\n", + "After adstock: 76198.9084148569\n", + "After hill transform: 0.960373531669497\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 100,747.84\n", + "Adstocked value: 100,748.02\n", + "Saturated value: 0.9985\n", + "Final response: 27941.4347\n", + "Raw spend: 100747.8434159338\n", + "After adstock: 100748.01988652204\n", + "After hill transform: 0.998536360069502\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 321,701.44\n", + "Adstocked value: 321,702.66\n", + "Saturated value: 0.8774\n", + "Final response: 473938.5410\n", + "Raw spend: 321701.4377277555\n", + "After adstock: 321702.65994997777\n", + "After hill transform: 0.87744148788864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 1,196,324.00\n", + "Adstocked value: 1,196,324.33\n", + "Saturated value: 0.7645\n", + "Final response: 109248.7250\n", + "Raw spend: 1196323.9995950619\n", + "After adstock: 1196324.3329283951\n", + "After hill transform: 0.7644711486336578\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 76,198.58\n", + "Adstocked value: 76,198.91\n", + "Saturated value: 0.9604\n", + "Final response: 64513.6060\n", + "Raw spend: 76198.57508150866\n", + "After adstock: 76198.908414842\n", + "After hill transform: 0.9603735316694774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 100,747.84\n", + "Adstocked value: 100,748.02\n", + "Saturated value: 0.9985\n", + "Final response: 27941.4347\n", + "Raw spend: 100747.84341594871\n", + "After adstock: 100748.01988653695\n", + "After hill transform: 0.9985363600695025\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 115,589.06\n", + "Adstocked value: 115,590.28\n", + "Saturated value: 0.2500\n", + "Final response: 135011.1042\n", + "Raw spend: 115589.05729815213\n", + "After adstock: 115590.27952037434\n", + "After hill transform: 0.24995718613050738\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 661,832.92\n", + "Adstocked value: 661,833.25\n", + "Saturated value: 0.6964\n", + "Final response: 99519.2105\n", + "Raw spend: 661832.9179760234\n", + "After adstock: 661833.2513093568\n", + "After hill transform: 0.6963885864088087\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,586.02\n", + "Adstocked value: 5,586.35\n", + "Saturated value: 0.0243\n", + "Final response: 1634.8759\n", + "Raw spend: 5586.01760391437\n", + "After adstock: 5586.350937247703\n", + "After hill transform: 0.02433737132615267\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 1,564.03\n", + "Adstocked value: 1,564.21\n", + "Saturated value: 0.0065\n", + "Final response: 180.9372\n", + "Raw spend: 1564.0321102175803\n", + "After adstock: 1564.2085808058157\n", + "After hill transform: 0.006466107909028269\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 115,589.06\n", + "Adstocked value: 115,590.28\n", + "Saturated value: 0.2500\n", + "Final response: 135011.1042\n", + "Raw spend: 115589.05729815213\n", + "After adstock: 115590.27952037434\n", + "After hill transform: 0.24995718613050738\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 661,832.92\n", + "Adstocked value: 661,833.25\n", + "Saturated value: 0.6964\n", + "Final response: 99519.2105\n", + "Raw spend: 661832.9179760234\n", + "After adstock: 661833.2513093568\n", + "After hill transform: 0.6963885864088087\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 5,586.02\n", + "Adstocked value: 5,586.35\n", + "Saturated value: 0.0243\n", + "Final response: 1634.8759\n", + "Raw spend: 5586.01760391437\n", + "After adstock: 5586.350937247703\n", + "After hill transform: 0.02433737132615267\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 1,564.03\n", + "Adstocked value: 1,564.21\n", + "Saturated value: 0.0065\n", + "Final response: 180.9372\n", + "Raw spend: 1564.0321102175803\n", + "After adstock: 1564.2085808058157\n", + "After hill transform: 0.006466107909028269\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 260,566.98\n", + "Adstocked value: 260,568.20\n", + "Saturated value: 0.7920\n", + "Final response: 427772.6612\n", + "Raw spend: 260566.97804469636\n", + "After adstock: 260568.20026691857\n", + "After hill transform: 0.791970789155657\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 1,037,789.98\n", + "Adstocked value: 1,037,790.32\n", + "Saturated value: 0.7491\n", + "Final response: 107056.3484\n", + "Raw spend: 1037789.9832876133\n", + "After adstock: 1037790.3166209466\n", + "After hill transform: 0.7491299289112002\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 55,254.37\n", + "Adstocked value: 55,254.70\n", + "Saturated value: 0.9123\n", + "Final response: 61282.5768\n", + "Raw spend: 55254.367173017265\n", + "After adstock: 55254.7005063506\n", + "After hill transform: 0.9122752287624624\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 71,329.19\n", + "Adstocked value: 71,329.37\n", + "Saturated value: 0.9962\n", + "Final response: 27875.8504\n", + "Raw spend: 71329.18985983444\n", + "After adstock: 71329.36633042268\n", + "After hill transform: 0.9961925898781887\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 260,566.98\n", + "Adstocked value: 260,568.20\n", + "Saturated value: 0.7920\n", + "Final response: 427772.6612\n", + "Raw spend: 260566.97804469636\n", + "After adstock: 260568.20026691857\n", + "After hill transform: 0.791970789155657\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 1,037,789.98\n", + "Adstocked value: 1,037,790.32\n", + "Saturated value: 0.7491\n", + "Final response: 107056.3484\n", + "Raw spend: 1037789.9832876133\n", + "After adstock: 1037790.3166209466\n", + "After hill transform: 0.7491299289112002\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 55,254.37\n", + "Adstocked value: 55,254.70\n", + "Saturated value: 0.9123\n", + "Final response: 61282.5768\n", + "Raw spend: 55254.367173017265\n", + "After adstock: 55254.7005063506\n", + "After hill transform: 0.9122752287624624\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 71,329.19\n", + "Adstocked value: 71,329.37\n", + "Saturated value: 0.9962\n", + "Final response: 27875.8504\n", + "Raw spend: 71329.18985983444\n", + "After adstock: 71329.36633042268\n", + "After hill transform: 0.9961925898781887\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 260,566.98\n", + "Adstocked value: 260,568.20\n", + "Saturated value: 0.7920\n", + "Final response: 427772.6612\n", + "Raw spend: 260566.97804471126\n", + "After adstock: 260568.20026693348\n", + "After hill transform: 0.7919707891556852\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 1,037,789.98\n", + "Adstocked value: 1,037,790.32\n", + "Saturated value: 0.7491\n", + "Final response: 107056.3484\n", + "Raw spend: 1037789.9832876133\n", + "After adstock: 1037790.3166209466\n", + "After hill transform: 0.7491299289112002\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 55,254.37\n", + "Adstocked value: 55,254.70\n", + "Saturated value: 0.9123\n", + "Final response: 61282.5768\n", + "Raw spend: 55254.367173017265\n", + "After adstock: 55254.7005063506\n", + "After hill transform: 0.9122752287624624\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 71,329.19\n", + "Adstocked value: 71,329.37\n", + "Saturated value: 0.9962\n", + "Final response: 27875.8504\n", + "Raw spend: 71329.18985983444\n", + "After adstock: 71329.36633042268\n", + "After hill transform: 0.9961925898781887\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 260,566.98\n", + "Adstocked value: 260,568.20\n", + "Saturated value: 0.7920\n", + "Final response: 427772.6612\n", + "Raw spend: 260566.97804469636\n", + "After adstock: 260568.20026691857\n", + "After hill transform: 0.791970789155657\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 1,037,789.98\n", + "Adstocked value: 1,037,790.32\n", + "Saturated value: 0.7491\n", + "Final response: 107056.3484\n", + "Raw spend: 1037789.9832876282\n", + "After adstock: 1037790.3166209615\n", + "After hill transform: 0.7491299289112018\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 55,254.37\n", + "Adstocked value: 55,254.70\n", + "Saturated value: 0.9123\n", + "Final response: 61282.5768\n", + "Raw spend: 55254.367173017265\n", + "After adstock: 55254.7005063506\n", + "After hill transform: 0.9122752287624624\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 71,329.19\n", + "Adstocked value: 71,329.37\n", + "Saturated value: 0.9962\n", + "Final response: 27875.8504\n", + "Raw spend: 71329.18985983444\n", + "After adstock: 71329.36633042268\n", + "After hill transform: 0.9961925898781887\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 260,566.98\n", + "Adstocked value: 260,568.20\n", + "Saturated value: 0.7920\n", + "Final response: 427772.6612\n", + "Raw spend: 260566.97804469636\n", + "After adstock: 260568.20026691857\n", + "After hill transform: 0.791970789155657\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 1,037,789.98\n", + "Adstocked value: 1,037,790.32\n", + "Saturated value: 0.7491\n", + "Final response: 107056.3484\n", + "Raw spend: 1037789.9832876133\n", + "After adstock: 1037790.3166209466\n", + "After hill transform: 0.7491299289112002\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 55,254.37\n", + "Adstocked value: 55,254.70\n", + "Saturated value: 0.9123\n", + "Final response: 61282.5768\n", + "Raw spend: 55254.367173032166\n", + "After adstock: 55254.7005063655\n", + "After hill transform: 0.9122752287625192\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 71,329.19\n", + "Adstocked value: 71,329.37\n", + "Saturated value: 0.9962\n", + "Final response: 27875.8504\n", + "Raw spend: 71329.18985983444\n", + "After adstock: 71329.36633042268\n", + "After hill transform: 0.9961925898781887\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 260,566.98\n", + "Adstocked value: 260,568.20\n", + "Saturated value: 0.7920\n", + "Final response: 427772.6612\n", + "Raw spend: 260566.97804469636\n", + "After adstock: 260568.20026691857\n", + "After hill transform: 0.791970789155657\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 1,037,789.98\n", + "Adstocked value: 1,037,790.32\n", + "Saturated value: 0.7491\n", + "Final response: 107056.3484\n", + "Raw spend: 1037789.9832876133\n", + "After adstock: 1037790.3166209466\n", + "After hill transform: 0.7491299289112002\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 55,254.37\n", + "Adstocked value: 55,254.70\n", + "Saturated value: 0.9123\n", + "Final response: 61282.5768\n", + "Raw spend: 55254.367173017265\n", + "After adstock: 55254.7005063506\n", + "After hill transform: 0.9122752287624624\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 71,329.19\n", + "Adstocked value: 71,329.37\n", + "Saturated value: 0.9962\n", + "Final response: 27875.8504\n", + "Raw spend: 71329.18985984934\n", + "After adstock: 71329.36633043758\n", + "After hill transform: 0.9961925898781909\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 260,566.98\n", + "Adstocked value: 260,568.20\n", + "Saturated value: 0.7920\n", + "Final response: 427772.6612\n", + "Raw spend: 260566.97804469636\n", + "After adstock: 260568.20026691857\n", + "After hill transform: 0.791970789155657\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 1,037,789.98\n", + "Adstocked value: 1,037,790.32\n", + "Saturated value: 0.7491\n", + "Final response: 107056.3484\n", + "Raw spend: 1037789.9832876133\n", + "After adstock: 1037790.3166209466\n", + "After hill transform: 0.7491299289112002\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 55,254.37\n", + "Adstocked value: 55,254.70\n", + "Saturated value: 0.9123\n", + "Final response: 61282.5768\n", + "Raw spend: 55254.367173017265\n", + "After adstock: 55254.7005063506\n", + "After hill transform: 0.9122752287624624\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 71,329.19\n", + "Adstocked value: 71,329.37\n", + "Saturated value: 0.9962\n", + "Final response: 27875.8504\n", + "Raw spend: 71329.18985983444\n", + "After adstock: 71329.36633042268\n", + "After hill transform: 0.9961925898781887\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 260,566.98\n", + "Adstocked value: 260,568.20\n", + "Saturated value: 0.7920\n", + "Final response: 427772.6612\n", + "Raw spend: 260566.97804471126\n", + "After adstock: 260568.20026693348\n", + "After hill transform: 0.7919707891556852\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 1,037,789.98\n", + "Adstocked value: 1,037,790.32\n", + "Saturated value: 0.7491\n", + "Final response: 107056.3484\n", + "Raw spend: 1037789.9832876133\n", + "After adstock: 1037790.3166209466\n", + "After hill transform: 0.7491299289112002\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 55,254.37\n", + "Adstocked value: 55,254.70\n", + "Saturated value: 0.9123\n", + "Final response: 61282.5768\n", + "Raw spend: 55254.367173017265\n", + "After adstock: 55254.7005063506\n", + "After hill transform: 0.9122752287624624\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 71,329.19\n", + "Adstocked value: 71,329.37\n", + "Saturated value: 0.9962\n", + "Final response: 27875.8504\n", + "Raw spend: 71329.18985983444\n", + "After adstock: 71329.36633042268\n", + "After hill transform: 0.9961925898781887\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 260,566.98\n", + "Adstocked value: 260,568.20\n", + "Saturated value: 0.7920\n", + "Final response: 427772.6612\n", + "Raw spend: 260566.97804469636\n", + "After adstock: 260568.20026691857\n", + "After hill transform: 0.791970789155657\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 1,037,789.98\n", + "Adstocked value: 1,037,790.32\n", + "Saturated value: 0.7491\n", + "Final response: 107056.3484\n", + "Raw spend: 1037789.9832876282\n", + "After adstock: 1037790.3166209615\n", + "After hill transform: 0.7491299289112018\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 55,254.37\n", + "Adstocked value: 55,254.70\n", + "Saturated value: 0.9123\n", + "Final response: 61282.5768\n", + "Raw spend: 55254.367173017265\n", + "After adstock: 55254.7005063506\n", + "After hill transform: 0.9122752287624624\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 71,329.19\n", + "Adstocked value: 71,329.37\n", + "Saturated value: 0.9962\n", + "Final response: 27875.8504\n", + "Raw spend: 71329.18985983444\n", + "After adstock: 71329.36633042268\n", + "After hill transform: 0.9961925898781887\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 260,566.98\n", + "Adstocked value: 260,568.20\n", + "Saturated value: 0.7920\n", + "Final response: 427772.6612\n", + "Raw spend: 260566.97804469636\n", + "After adstock: 260568.20026691857\n", + "After hill transform: 0.791970789155657\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 1,037,789.98\n", + "Adstocked value: 1,037,790.32\n", + "Saturated value: 0.7491\n", + "Final response: 107056.3484\n", + "Raw spend: 1037789.9832876133\n", + "After adstock: 1037790.3166209466\n", + "After hill transform: 0.7491299289112002\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 55,254.37\n", + "Adstocked value: 55,254.70\n", + "Saturated value: 0.9123\n", + "Final response: 61282.5768\n", + "Raw spend: 55254.367173032166\n", + "After adstock: 55254.7005063655\n", + "After hill transform: 0.9122752287625192\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 71,329.19\n", + "Adstocked value: 71,329.37\n", + "Saturated value: 0.9962\n", + "Final response: 27875.8504\n", + "Raw spend: 71329.18985983444\n", + "After adstock: 71329.36633042268\n", + "After hill transform: 0.9961925898781887\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 260,566.98\n", + "Adstocked value: 260,568.20\n", + "Saturated value: 0.7920\n", + "Final response: 427772.6612\n", + "Raw spend: 260566.97804469636\n", + "After adstock: 260568.20026691857\n", + "After hill transform: 0.791970789155657\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 1,037,789.98\n", + "Adstocked value: 1,037,790.32\n", + "Saturated value: 0.7491\n", + "Final response: 107056.3484\n", + "Raw spend: 1037789.9832876133\n", + "After adstock: 1037790.3166209466\n", + "After hill transform: 0.7491299289112002\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 55,254.37\n", + "Adstocked value: 55,254.70\n", + "Saturated value: 0.9123\n", + "Final response: 61282.5768\n", + "Raw spend: 55254.367173017265\n", + "After adstock: 55254.7005063506\n", + "After hill transform: 0.9122752287624624\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 71,329.19\n", + "Adstocked value: 71,329.37\n", + "Saturated value: 0.9962\n", + "Final response: 27875.8504\n", + "Raw spend: 71329.18985984934\n", + "After adstock: 71329.36633043758\n", + "After hill transform: 0.9961925898781909\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 77,795.11\n", + "Adstocked value: 77,796.33\n", + "Saturated value: 0.0923\n", + "Final response: 49877.1211\n", + "Raw spend: 77795.10688288047\n", + "After adstock: 77796.32910510269\n", + "After hill transform: 0.09234162575790834\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 525,388.97\n", + "Adstocked value: 525,389.30\n", + "Saturated value: 0.6670\n", + "Final response: 95322.8269\n", + "Raw spend: 525388.9685235977\n", + "After adstock: 525389.3018569311\n", + "After hill transform: 0.6670242693291529\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.04\n", + "Adstocked value: 0.38\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.043391117855207995\n", + "After adstock: 0.3767244511885413\n", + "After hill transform: 2.6079541613968576e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.06\n", + "Adstocked value: 0.23\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.056015104230027646\n", + "After adstock: 0.23248569246532177\n", + "After hill transform: 1.5475850716707166e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 77,795.11\n", + "Adstocked value: 77,796.33\n", + "Saturated value: 0.0923\n", + "Final response: 49877.1211\n", + "Raw spend: 77795.10688288047\n", + "After adstock: 77796.32910510269\n", + "After hill transform: 0.09234162575790834\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 525,388.97\n", + "Adstocked value: 525,389.30\n", + "Saturated value: 0.6670\n", + "Final response: 95322.8269\n", + "Raw spend: 525388.9685235977\n", + "After adstock: 525389.3018569311\n", + "After hill transform: 0.6670242693291529\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 0.04\n", + "Adstocked value: 0.38\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.043391117855207995\n", + "After adstock: 0.3767244511885413\n", + "After hill transform: 2.6079541613968576e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.06\n", + "Adstocked value: 0.23\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.056015104230027646\n", + "After adstock: 0.23248569246532177\n", + "After hill transform: 1.5475850716707166e-13\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 229,165.01\n", + "Adstocked value: 229,166.23\n", + "Saturated value: 0.7215\n", + "Final response: 389721.3134\n", + "Raw spend: 229165.00730011577\n", + "After adstock: 229166.229522338\n", + "After hill transform: 0.72152319229305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 949,754.55\n", + "Adstocked value: 949,754.88\n", + "Saturated value: 0.7392\n", + "Final response: 105642.0873\n", + "Raw spend: 949754.5455978197\n", + "After adstock: 949754.8789311531\n", + "After hill transform: 0.739233595855422\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 45,761.14\n", + "Adstocked value: 45,761.47\n", + "Saturated value: 0.8636\n", + "Final response: 58012.4263\n", + "Raw spend: 45761.14128502144\n", + "After adstock: 45761.474618354776\n", + "After hill transform: 0.8635945516593717\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 59,074.16\n", + "Adstocked value: 59,074.33\n", + "Saturated value: 0.9936\n", + "Final response: 27803.0840\n", + "Raw spend: 59074.15652242646\n", + "After adstock: 59074.3329930147\n", + "After hill transform: 0.9935921526961613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 229,165.01\n", + "Adstocked value: 229,166.23\n", + "Saturated value: 0.7215\n", + "Final response: 389721.3134\n", + "Raw spend: 229165.00730011577\n", + "After adstock: 229166.229522338\n", + "After hill transform: 0.72152319229305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 949,754.55\n", + "Adstocked value: 949,754.88\n", + "Saturated value: 0.7392\n", + "Final response: 105642.0873\n", + "Raw spend: 949754.5455978197\n", + "After adstock: 949754.8789311531\n", + "After hill transform: 0.739233595855422\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 45,761.14\n", + "Adstocked value: 45,761.47\n", + "Saturated value: 0.8636\n", + "Final response: 58012.4263\n", + "Raw spend: 45761.14128502144\n", + "After adstock: 45761.474618354776\n", + "After hill transform: 0.8635945516593717\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 59,074.16\n", + "Adstocked value: 59,074.33\n", + "Saturated value: 0.9936\n", + "Final response: 27803.0840\n", + "Raw spend: 59074.15652242646\n", + "After adstock: 59074.3329930147\n", + "After hill transform: 0.9935921526961613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 229,165.01\n", + "Adstocked value: 229,166.23\n", + "Saturated value: 0.7215\n", + "Final response: 389721.3134\n", + "Raw spend: 229165.00730013067\n", + "After adstock: 229166.2295223529\n", + "After hill transform: 0.721523192293089\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 949,754.55\n", + "Adstocked value: 949,754.88\n", + "Saturated value: 0.7392\n", + "Final response: 105642.0873\n", + "Raw spend: 949754.5455978197\n", + "After adstock: 949754.8789311531\n", + "After hill transform: 0.739233595855422\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 45,761.14\n", + "Adstocked value: 45,761.47\n", + "Saturated value: 0.8636\n", + "Final response: 58012.4263\n", + "Raw spend: 45761.14128502144\n", + "After adstock: 45761.474618354776\n", + "After hill transform: 0.8635945516593717\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 59,074.16\n", + "Adstocked value: 59,074.33\n", + "Saturated value: 0.9936\n", + "Final response: 27803.0840\n", + "Raw spend: 59074.15652242646\n", + "After adstock: 59074.3329930147\n", + "After hill transform: 0.9935921526961613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 229,165.01\n", + "Adstocked value: 229,166.23\n", + "Saturated value: 0.7215\n", + "Final response: 389721.3134\n", + "Raw spend: 229165.00730011577\n", + "After adstock: 229166.229522338\n", + "After hill transform: 0.72152319229305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 949,754.55\n", + "Adstocked value: 949,754.88\n", + "Saturated value: 0.7392\n", + "Final response: 105642.0873\n", + "Raw spend: 949754.5455978346\n", + "After adstock: 949754.878931168\n", + "After hill transform: 0.7392335958554239\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 45,761.14\n", + "Adstocked value: 45,761.47\n", + "Saturated value: 0.8636\n", + "Final response: 58012.4263\n", + "Raw spend: 45761.14128502144\n", + "After adstock: 45761.474618354776\n", + "After hill transform: 0.8635945516593717\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 59,074.16\n", + "Adstocked value: 59,074.33\n", + "Saturated value: 0.9936\n", + "Final response: 27803.0840\n", + "Raw spend: 59074.15652242646\n", + "After adstock: 59074.3329930147\n", + "After hill transform: 0.9935921526961613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 229,165.01\n", + "Adstocked value: 229,166.23\n", + "Saturated value: 0.7215\n", + "Final response: 389721.3134\n", + "Raw spend: 229165.00730011577\n", + "After adstock: 229166.229522338\n", + "After hill transform: 0.72152319229305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 949,754.55\n", + "Adstocked value: 949,754.88\n", + "Saturated value: 0.7392\n", + "Final response: 105642.0873\n", + "Raw spend: 949754.5455978197\n", + "After adstock: 949754.8789311531\n", + "After hill transform: 0.739233595855422\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 45,761.14\n", + "Adstocked value: 45,761.47\n", + "Saturated value: 0.8636\n", + "Final response: 58012.4263\n", + "Raw spend: 45761.14128503634\n", + "After adstock: 45761.47461836968\n", + "After hill transform: 0.8635945516594726\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 59,074.16\n", + "Adstocked value: 59,074.33\n", + "Saturated value: 0.9936\n", + "Final response: 27803.0840\n", + "Raw spend: 59074.15652242646\n", + "After adstock: 59074.3329930147\n", + "After hill transform: 0.9935921526961613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 229,165.01\n", + "Adstocked value: 229,166.23\n", + "Saturated value: 0.7215\n", + "Final response: 389721.3134\n", + "Raw spend: 229165.00730011577\n", + "After adstock: 229166.229522338\n", + "After hill transform: 0.72152319229305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 949,754.55\n", + "Adstocked value: 949,754.88\n", + "Saturated value: 0.7392\n", + "Final response: 105642.0873\n", + "Raw spend: 949754.5455978197\n", + "After adstock: 949754.8789311531\n", + "After hill transform: 0.739233595855422\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 45,761.14\n", + "Adstocked value: 45,761.47\n", + "Saturated value: 0.8636\n", + "Final response: 58012.4263\n", + "Raw spend: 45761.14128502144\n", + "After adstock: 45761.474618354776\n", + "After hill transform: 0.8635945516593717\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 59,074.16\n", + "Adstocked value: 59,074.33\n", + "Saturated value: 0.9936\n", + "Final response: 27803.0840\n", + "Raw spend: 59074.156522441364\n", + "After adstock: 59074.3329930296\n", + "After hill transform: 0.9935921526961657\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 229,165.01\n", + "Adstocked value: 229,166.23\n", + "Saturated value: 0.7215\n", + "Final response: 389721.3134\n", + "Raw spend: 229165.00730011577\n", + "After adstock: 229166.229522338\n", + "After hill transform: 0.72152319229305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 949,754.55\n", + "Adstocked value: 949,754.88\n", + "Saturated value: 0.7392\n", + "Final response: 105642.0873\n", + "Raw spend: 949754.5455978197\n", + "After adstock: 949754.8789311531\n", + "After hill transform: 0.739233595855422\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 45,761.14\n", + "Adstocked value: 45,761.47\n", + "Saturated value: 0.8636\n", + "Final response: 58012.4263\n", + "Raw spend: 45761.14128502144\n", + "After adstock: 45761.474618354776\n", + "After hill transform: 0.8635945516593717\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 59,074.16\n", + "Adstocked value: 59,074.33\n", + "Saturated value: 0.9936\n", + "Final response: 27803.0840\n", + "Raw spend: 59074.15652242646\n", + "After adstock: 59074.3329930147\n", + "After hill transform: 0.9935921526961613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 229,165.01\n", + "Adstocked value: 229,166.23\n", + "Saturated value: 0.7215\n", + "Final response: 389721.3134\n", + "Raw spend: 229165.00730013067\n", + "After adstock: 229166.2295223529\n", + "After hill transform: 0.721523192293089\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 949,754.55\n", + "Adstocked value: 949,754.88\n", + "Saturated value: 0.7392\n", + "Final response: 105642.0873\n", + "Raw spend: 949754.5455978197\n", + "After adstock: 949754.8789311531\n", + "After hill transform: 0.739233595855422\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 45,761.14\n", + "Adstocked value: 45,761.47\n", + "Saturated value: 0.8636\n", + "Final response: 58012.4263\n", + "Raw spend: 45761.14128502144\n", + "After adstock: 45761.474618354776\n", + "After hill transform: 0.8635945516593717\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 59,074.16\n", + "Adstocked value: 59,074.33\n", + "Saturated value: 0.9936\n", + "Final response: 27803.0840\n", + "Raw spend: 59074.15652242646\n", + "After adstock: 59074.3329930147\n", + "After hill transform: 0.9935921526961613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 229,165.01\n", + "Adstocked value: 229,166.23\n", + "Saturated value: 0.7215\n", + "Final response: 389721.3134\n", + "Raw spend: 229165.00730011577\n", + "After adstock: 229166.229522338\n", + "After hill transform: 0.72152319229305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 949,754.55\n", + "Adstocked value: 949,754.88\n", + "Saturated value: 0.7392\n", + "Final response: 105642.0873\n", + "Raw spend: 949754.5455978346\n", + "After adstock: 949754.878931168\n", + "After hill transform: 0.7392335958554239\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 45,761.14\n", + "Adstocked value: 45,761.47\n", + "Saturated value: 0.8636\n", + "Final response: 58012.4263\n", + "Raw spend: 45761.14128502144\n", + "After adstock: 45761.474618354776\n", + "After hill transform: 0.8635945516593717\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 59,074.16\n", + "Adstocked value: 59,074.33\n", + "Saturated value: 0.9936\n", + "Final response: 27803.0840\n", + "Raw spend: 59074.15652242646\n", + "After adstock: 59074.3329930147\n", + "After hill transform: 0.9935921526961613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 229,165.01\n", + "Adstocked value: 229,166.23\n", + "Saturated value: 0.7215\n", + "Final response: 389721.3134\n", + "Raw spend: 229165.00730011577\n", + "After adstock: 229166.229522338\n", + "After hill transform: 0.72152319229305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 949,754.55\n", + "Adstocked value: 949,754.88\n", + "Saturated value: 0.7392\n", + "Final response: 105642.0873\n", + "Raw spend: 949754.5455978197\n", + "After adstock: 949754.8789311531\n", + "After hill transform: 0.739233595855422\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 45,761.14\n", + "Adstocked value: 45,761.47\n", + "Saturated value: 0.8636\n", + "Final response: 58012.4263\n", + "Raw spend: 45761.14128503634\n", + "After adstock: 45761.47461836968\n", + "After hill transform: 0.8635945516594726\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 59,074.16\n", + "Adstocked value: 59,074.33\n", + "Saturated value: 0.9936\n", + "Final response: 27803.0840\n", + "Raw spend: 59074.15652242646\n", + "After adstock: 59074.3329930147\n", + "After hill transform: 0.9935921526961613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 229,165.01\n", + "Adstocked value: 229,166.23\n", + "Saturated value: 0.7215\n", + "Final response: 389721.3134\n", + "Raw spend: 229165.00730011577\n", + "After adstock: 229166.229522338\n", + "After hill transform: 0.72152319229305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 949,754.55\n", + "Adstocked value: 949,754.88\n", + "Saturated value: 0.7392\n", + "Final response: 105642.0873\n", + "Raw spend: 949754.5455978197\n", + "After adstock: 949754.8789311531\n", + "After hill transform: 0.739233595855422\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 45,761.14\n", + "Adstocked value: 45,761.47\n", + "Saturated value: 0.8636\n", + "Final response: 58012.4263\n", + "Raw spend: 45761.14128502144\n", + "After adstock: 45761.474618354776\n", + "After hill transform: 0.8635945516593717\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 59,074.16\n", + "Adstocked value: 59,074.33\n", + "Saturated value: 0.9936\n", + "Final response: 27803.0840\n", + "Raw spend: 59074.156522441364\n", + "After adstock: 59074.3329930296\n", + "After hill transform: 0.9935921526961657\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 46,303.62\n", + "Adstocked value: 46,304.84\n", + "Saturated value: 0.0210\n", + "Final response: 11363.4336\n", + "Raw spend: 46303.622563205136\n", + "After adstock: 46304.844785427355\n", + "After hill transform: 0.021038061397156665\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 342,804.80\n", + "Adstocked value: 342,805.14\n", + "Saturated value: 0.6093\n", + "Final response: 87072.6960\n", + "Raw spend: 342804.8018136\n", + "After adstock: 342805.1351469333\n", + "After hill transform: 0.6092937368182041\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 43,842.10\n", + "Adstocked value: 43,842.43\n", + "Saturated value: 0.8498\n", + "Final response: 57082.8411\n", + "Raw spend: 43842.099333349004\n", + "After adstock: 43842.43266668234\n", + "After hill transform: 0.8497564019189332\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 46,303.62\n", + "Adstocked value: 46,304.84\n", + "Saturated value: 0.0210\n", + "Final response: 11363.4336\n", + "Raw spend: 46303.622563205136\n", + "After adstock: 46304.844785427355\n", + "After hill transform: 0.021038061397156665\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 342,804.80\n", + "Adstocked value: 342,805.14\n", + "Saturated value: 0.6093\n", + "Final response: 87072.6960\n", + "Raw spend: 342804.8018136\n", + "After adstock: 342805.1351469333\n", + "After hill transform: 0.6092937368182041\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 43,842.10\n", + "Adstocked value: 43,842.43\n", + "Saturated value: 0.8498\n", + "Final response: 57082.8411\n", + "Raw spend: 43842.099333349004\n", + "After adstock: 43842.43266668234\n", + "After hill transform: 0.8497564019189332\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 184,926.09\n", + "Adstocked value: 184,927.31\n", + "Saturated value: 0.5767\n", + "Final response: 311504.9181\n", + "Raw spend: 184926.08576076408\n", + "After adstock: 184927.3079829863\n", + "After hill transform: 0.5767147322114221\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 802,917.63\n", + "Adstocked value: 802,917.96\n", + "Saturated value: 0.7198\n", + "Final response: 102865.4435\n", + "Raw spend: 802917.6279389551\n", + "After adstock: 802917.9612722885\n", + "After hill transform: 0.719803949906068\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 45,296.88\n", + "Adstocked value: 45,297.21\n", + "Saturated value: 0.8604\n", + "Final response: 57797.9182\n", + "Raw spend: 45296.875160968484\n", + "After adstock: 45297.20849430182\n", + "After hill transform: 0.8604013056136679\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,782.58\n", + "Adstocked value: 44,782.76\n", + "Saturated value: 0.9863\n", + "Final response: 27598.4787\n", + "Raw spend: 44782.58272099777\n", + "After adstock: 44782.75919158601\n", + "After hill transform: 0.9862802224598728\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 184,926.09\n", + "Adstocked value: 184,927.31\n", + "Saturated value: 0.5767\n", + "Final response: 311504.9181\n", + "Raw spend: 184926.08576076408\n", + "After adstock: 184927.3079829863\n", + "After hill transform: 0.5767147322114221\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 802,917.63\n", + "Adstocked value: 802,917.96\n", + "Saturated value: 0.7198\n", + "Final response: 102865.4435\n", + "Raw spend: 802917.6279389551\n", + "After adstock: 802917.9612722885\n", + "After hill transform: 0.719803949906068\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 45,296.88\n", + "Adstocked value: 45,297.21\n", + "Saturated value: 0.8604\n", + "Final response: 57797.9182\n", + "Raw spend: 45296.875160968484\n", + "After adstock: 45297.20849430182\n", + "After hill transform: 0.8604013056136679\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,782.58\n", + "Adstocked value: 44,782.76\n", + "Saturated value: 0.9863\n", + "Final response: 27598.4787\n", + "Raw spend: 44782.58272099777\n", + "After adstock: 44782.75919158601\n", + "After hill transform: 0.9862802224598728\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 184,926.09\n", + "Adstocked value: 184,927.31\n", + "Saturated value: 0.5767\n", + "Final response: 311504.9181\n", + "Raw spend: 184926.08576077898\n", + "After adstock: 184927.3079830012\n", + "After hill transform: 0.5767147322114811\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 802,917.63\n", + "Adstocked value: 802,917.96\n", + "Saturated value: 0.7198\n", + "Final response: 102865.4435\n", + "Raw spend: 802917.6279389551\n", + "After adstock: 802917.9612722885\n", + "After hill transform: 0.719803949906068\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 45,296.88\n", + "Adstocked value: 45,297.21\n", + "Saturated value: 0.8604\n", + "Final response: 57797.9182\n", + "Raw spend: 45296.875160968484\n", + "After adstock: 45297.20849430182\n", + "After hill transform: 0.8604013056136679\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,782.58\n", + "Adstocked value: 44,782.76\n", + "Saturated value: 0.9863\n", + "Final response: 27598.4787\n", + "Raw spend: 44782.58272099777\n", + "After adstock: 44782.75919158601\n", + "After hill transform: 0.9862802224598728\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 184,926.09\n", + "Adstocked value: 184,927.31\n", + "Saturated value: 0.5767\n", + "Final response: 311504.9181\n", + "Raw spend: 184926.08576076408\n", + "After adstock: 184927.3079829863\n", + "After hill transform: 0.5767147322114221\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 802,917.63\n", + "Adstocked value: 802,917.96\n", + "Saturated value: 0.7198\n", + "Final response: 102865.4435\n", + "Raw spend: 802917.62793897\n", + "After adstock: 802917.9612723034\n", + "After hill transform: 0.7198039499060702\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 45,296.88\n", + "Adstocked value: 45,297.21\n", + "Saturated value: 0.8604\n", + "Final response: 57797.9182\n", + "Raw spend: 45296.875160968484\n", + "After adstock: 45297.20849430182\n", + "After hill transform: 0.8604013056136679\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,782.58\n", + "Adstocked value: 44,782.76\n", + "Saturated value: 0.9863\n", + "Final response: 27598.4787\n", + "Raw spend: 44782.58272099777\n", + "After adstock: 44782.75919158601\n", + "After hill transform: 0.9862802224598728\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 184,926.09\n", + "Adstocked value: 184,927.31\n", + "Saturated value: 0.5767\n", + "Final response: 311504.9181\n", + "Raw spend: 184926.08576076408\n", + "After adstock: 184927.3079829863\n", + "After hill transform: 0.5767147322114221\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 802,917.63\n", + "Adstocked value: 802,917.96\n", + "Saturated value: 0.7198\n", + "Final response: 102865.4435\n", + "Raw spend: 802917.6279389551\n", + "After adstock: 802917.9612722885\n", + "After hill transform: 0.719803949906068\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 45,296.88\n", + "Adstocked value: 45,297.21\n", + "Saturated value: 0.8604\n", + "Final response: 57797.9182\n", + "Raw spend: 45296.875160983385\n", + "After adstock: 45297.20849431672\n", + "After hill transform: 0.8604013056137719\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,782.58\n", + "Adstocked value: 44,782.76\n", + "Saturated value: 0.9863\n", + "Final response: 27598.4787\n", + "Raw spend: 44782.58272099777\n", + "After adstock: 44782.75919158601\n", + "After hill transform: 0.9862802224598728\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 184,926.09\n", + "Adstocked value: 184,927.31\n", + "Saturated value: 0.5767\n", + "Final response: 311504.9181\n", + "Raw spend: 184926.08576076408\n", + "After adstock: 184927.3079829863\n", + "After hill transform: 0.5767147322114221\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 802,917.63\n", + "Adstocked value: 802,917.96\n", + "Saturated value: 0.7198\n", + "Final response: 102865.4435\n", + "Raw spend: 802917.6279389551\n", + "After adstock: 802917.9612722885\n", + "After hill transform: 0.719803949906068\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 45,296.88\n", + "Adstocked value: 45,297.21\n", + "Saturated value: 0.8604\n", + "Final response: 57797.9182\n", + "Raw spend: 45296.875160968484\n", + "After adstock: 45297.20849430182\n", + "After hill transform: 0.8604013056136679\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,782.58\n", + "Adstocked value: 44,782.76\n", + "Saturated value: 0.9863\n", + "Final response: 27598.4787\n", + "Raw spend: 44782.58272101267\n", + "After adstock: 44782.75919160091\n", + "After hill transform: 0.9862802224598852\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 184,926.09\n", + "Adstocked value: 184,927.31\n", + "Saturated value: 0.5767\n", + "Final response: 311504.9181\n", + "Raw spend: 184926.08576076408\n", + "After adstock: 184927.3079829863\n", + "After hill transform: 0.5767147322114221\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 802,917.63\n", + "Adstocked value: 802,917.96\n", + "Saturated value: 0.7198\n", + "Final response: 102865.4435\n", + "Raw spend: 802917.6279389551\n", + "After adstock: 802917.9612722885\n", + "After hill transform: 0.719803949906068\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 45,296.88\n", + "Adstocked value: 45,297.21\n", + "Saturated value: 0.8604\n", + "Final response: 57797.9182\n", + "Raw spend: 45296.875160968484\n", + "After adstock: 45297.20849430182\n", + "After hill transform: 0.8604013056136679\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,782.58\n", + "Adstocked value: 44,782.76\n", + "Saturated value: 0.9863\n", + "Final response: 27598.4787\n", + "Raw spend: 44782.58272099777\n", + "After adstock: 44782.75919158601\n", + "After hill transform: 0.9862802224598728\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 184,926.09\n", + "Adstocked value: 184,927.31\n", + "Saturated value: 0.5767\n", + "Final response: 311504.9181\n", + "Raw spend: 184926.08576077898\n", + "After adstock: 184927.3079830012\n", + "After hill transform: 0.5767147322114811\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 802,917.63\n", + "Adstocked value: 802,917.96\n", + "Saturated value: 0.7198\n", + "Final response: 102865.4435\n", + "Raw spend: 802917.6279389551\n", + "After adstock: 802917.9612722885\n", + "After hill transform: 0.719803949906068\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 45,296.88\n", + "Adstocked value: 45,297.21\n", + "Saturated value: 0.8604\n", + "Final response: 57797.9182\n", + "Raw spend: 45296.875160968484\n", + "After adstock: 45297.20849430182\n", + "After hill transform: 0.8604013056136679\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,782.58\n", + "Adstocked value: 44,782.76\n", + "Saturated value: 0.9863\n", + "Final response: 27598.4787\n", + "Raw spend: 44782.58272099777\n", + "After adstock: 44782.75919158601\n", + "After hill transform: 0.9862802224598728\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 184,926.09\n", + "Adstocked value: 184,927.31\n", + "Saturated value: 0.5767\n", + "Final response: 311504.9181\n", + "Raw spend: 184926.08576076408\n", + "After adstock: 184927.3079829863\n", + "After hill transform: 0.5767147322114221\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 802,917.63\n", + "Adstocked value: 802,917.96\n", + "Saturated value: 0.7198\n", + "Final response: 102865.4435\n", + "Raw spend: 802917.62793897\n", + "After adstock: 802917.9612723034\n", + "After hill transform: 0.7198039499060702\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 45,296.88\n", + "Adstocked value: 45,297.21\n", + "Saturated value: 0.8604\n", + "Final response: 57797.9182\n", + "Raw spend: 45296.875160968484\n", + "After adstock: 45297.20849430182\n", + "After hill transform: 0.8604013056136679\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,782.58\n", + "Adstocked value: 44,782.76\n", + "Saturated value: 0.9863\n", + "Final response: 27598.4787\n", + "Raw spend: 44782.58272099777\n", + "After adstock: 44782.75919158601\n", + "After hill transform: 0.9862802224598728\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 184,926.09\n", + "Adstocked value: 184,927.31\n", + "Saturated value: 0.5767\n", + "Final response: 311504.9181\n", + "Raw spend: 184926.08576076408\n", + "After adstock: 184927.3079829863\n", + "After hill transform: 0.5767147322114221\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 802,917.63\n", + "Adstocked value: 802,917.96\n", + "Saturated value: 0.7198\n", + "Final response: 102865.4435\n", + "Raw spend: 802917.6279389551\n", + "After adstock: 802917.9612722885\n", + "After hill transform: 0.719803949906068\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 45,296.88\n", + "Adstocked value: 45,297.21\n", + "Saturated value: 0.8604\n", + "Final response: 57797.9182\n", + "Raw spend: 45296.875160983385\n", + "After adstock: 45297.20849431672\n", + "After hill transform: 0.8604013056137719\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,782.58\n", + "Adstocked value: 44,782.76\n", + "Saturated value: 0.9863\n", + "Final response: 27598.4787\n", + "Raw spend: 44782.58272099777\n", + "After adstock: 44782.75919158601\n", + "After hill transform: 0.9862802224598728\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 184,926.09\n", + "Adstocked value: 184,927.31\n", + "Saturated value: 0.5767\n", + "Final response: 311504.9181\n", + "Raw spend: 184926.08576076408\n", + "After adstock: 184927.3079829863\n", + "After hill transform: 0.5767147322114221\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 802,917.63\n", + "Adstocked value: 802,917.96\n", + "Saturated value: 0.7198\n", + "Final response: 102865.4435\n", + "Raw spend: 802917.6279389551\n", + "After adstock: 802917.9612722885\n", + "After hill transform: 0.719803949906068\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 45,296.88\n", + "Adstocked value: 45,297.21\n", + "Saturated value: 0.8604\n", + "Final response: 57797.9182\n", + "Raw spend: 45296.875160968484\n", + "After adstock: 45297.20849430182\n", + "After hill transform: 0.8604013056136679\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,782.58\n", + "Adstocked value: 44,782.76\n", + "Saturated value: 0.9863\n", + "Final response: 27598.4787\n", + "Raw spend: 44782.58272101267\n", + "After adstock: 44782.75919160091\n", + "After hill transform: 0.9862802224598852\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,446.52\n", + "Adstocked value: 171,447.74\n", + "Saturated value: 0.5206\n", + "Final response: 281203.0924\n", + "Raw spend: 171446.51604428867\n", + "After adstock: 171447.7382665109\n", + "After hill transform: 0.5206144645516324\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 510,894.92\n", + "Adstocked value: 510,895.26\n", + "Saturated value: 0.6634\n", + "Final response: 94800.6577\n", + "Raw spend: 510894.9246907891\n", + "After adstock: 510895.2580241224\n", + "After hill transform: 0.6633703748489314\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 97,329.32\n", + "Adstocked value: 97,329.50\n", + "Saturated value: 0.9984\n", + "Final response: 27937.3234\n", + "Raw spend: 97329.32496852768\n", + "After adstock: 97329.50143911592\n", + "After hill transform: 0.9983894336058061\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,446.52\n", + "Adstocked value: 171,447.74\n", + "Saturated value: 0.5206\n", + "Final response: 281203.0924\n", + "Raw spend: 171446.51604428867\n", + "After adstock: 171447.7382665109\n", + "After hill transform: 0.5206144645516324\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 510,894.92\n", + "Adstocked value: 510,895.26\n", + "Saturated value: 0.6634\n", + "Final response: 94800.6577\n", + "Raw spend: 510894.9246907891\n", + "After adstock: 510895.2580241224\n", + "After hill transform: 0.6633703748489314\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 97,329.32\n", + "Adstocked value: 97,329.50\n", + "Saturated value: 0.9984\n", + "Final response: 27937.3234\n", + "Raw spend: 97329.32496852768\n", + "After adstock: 97329.50143911592\n", + "After hill transform: 0.9983894336058061\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,446.52\n", + "Adstocked value: 171,447.74\n", + "Saturated value: 0.5206\n", + "Final response: 281203.0924\n", + "Raw spend: 171446.51604430357\n", + "After adstock: 171447.7382665258\n", + "After hill transform: 0.5206144645516974\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 510,894.92\n", + "Adstocked value: 510,895.26\n", + "Saturated value: 0.6634\n", + "Final response: 94800.6577\n", + "Raw spend: 510894.9246907891\n", + "After adstock: 510895.2580241224\n", + "After hill transform: 0.6633703748489314\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 97,329.32\n", + "Adstocked value: 97,329.50\n", + "Saturated value: 0.9984\n", + "Final response: 27937.3234\n", + "Raw spend: 97329.32496852768\n", + "After adstock: 97329.50143911592\n", + "After hill transform: 0.9983894336058061\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,446.52\n", + "Adstocked value: 171,447.74\n", + "Saturated value: 0.5206\n", + "Final response: 281203.0924\n", + "Raw spend: 171446.51604428867\n", + "After adstock: 171447.7382665109\n", + "After hill transform: 0.5206144645516324\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 510,894.92\n", + "Adstocked value: 510,895.26\n", + "Saturated value: 0.6634\n", + "Final response: 94800.6577\n", + "Raw spend: 510894.924690804\n", + "After adstock: 510895.2580241373\n", + "After hill transform: 0.6633703748489351\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 97,329.32\n", + "Adstocked value: 97,329.50\n", + "Saturated value: 0.9984\n", + "Final response: 27937.3234\n", + "Raw spend: 97329.32496852768\n", + "After adstock: 97329.50143911592\n", + "After hill transform: 0.9983894336058061\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,446.52\n", + "Adstocked value: 171,447.74\n", + "Saturated value: 0.5206\n", + "Final response: 281203.0924\n", + "Raw spend: 171446.51604428867\n", + "After adstock: 171447.7382665109\n", + "After hill transform: 0.5206144645516324\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 510,894.92\n", + "Adstocked value: 510,895.26\n", + "Saturated value: 0.6634\n", + "Final response: 94800.6577\n", + "Raw spend: 510894.9246907891\n", + "After adstock: 510895.2580241224\n", + "After hill transform: 0.6633703748489314\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 97,329.32\n", + "Adstocked value: 97,329.50\n", + "Saturated value: 0.9984\n", + "Final response: 27937.3234\n", + "Raw spend: 97329.32496852768\n", + "After adstock: 97329.50143911592\n", + "After hill transform: 0.9983894336058061\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,446.52\n", + "Adstocked value: 171,447.74\n", + "Saturated value: 0.5206\n", + "Final response: 281203.0924\n", + "Raw spend: 171446.51604428867\n", + "After adstock: 171447.7382665109\n", + "After hill transform: 0.5206144645516324\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 510,894.92\n", + "Adstocked value: 510,895.26\n", + "Saturated value: 0.6634\n", + "Final response: 94800.6577\n", + "Raw spend: 510894.9246907891\n", + "After adstock: 510895.2580241224\n", + "After hill transform: 0.6633703748489314\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 97,329.32\n", + "Adstocked value: 97,329.50\n", + "Saturated value: 0.9984\n", + "Final response: 27937.3234\n", + "Raw spend: 97329.32496854258\n", + "After adstock: 97329.50143913082\n", + "After hill transform: 0.9983894336058068\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,446.52\n", + "Adstocked value: 171,447.74\n", + "Saturated value: 0.5206\n", + "Final response: 281203.0924\n", + "Raw spend: 171446.51604428867\n", + "After adstock: 171447.7382665109\n", + "After hill transform: 0.5206144645516324\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 510,894.92\n", + "Adstocked value: 510,895.26\n", + "Saturated value: 0.6634\n", + "Final response: 94800.6577\n", + "Raw spend: 510894.9246907891\n", + "After adstock: 510895.2580241224\n", + "After hill transform: 0.6633703748489314\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 97,329.32\n", + "Adstocked value: 97,329.50\n", + "Saturated value: 0.9984\n", + "Final response: 27937.3234\n", + "Raw spend: 97329.32496852768\n", + "After adstock: 97329.50143911592\n", + "After hill transform: 0.9983894336058061\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,446.52\n", + "Adstocked value: 171,447.74\n", + "Saturated value: 0.5206\n", + "Final response: 281203.0924\n", + "Raw spend: 171446.51604430357\n", + "After adstock: 171447.7382665258\n", + "After hill transform: 0.5206144645516974\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 510,894.92\n", + "Adstocked value: 510,895.26\n", + "Saturated value: 0.6634\n", + "Final response: 94800.6577\n", + "Raw spend: 510894.9246907891\n", + "After adstock: 510895.2580241224\n", + "After hill transform: 0.6633703748489314\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 97,329.32\n", + "Adstocked value: 97,329.50\n", + "Saturated value: 0.9984\n", + "Final response: 27937.3234\n", + "Raw spend: 97329.32496852768\n", + "After adstock: 97329.50143911592\n", + "After hill transform: 0.9983894336058061\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,446.52\n", + "Adstocked value: 171,447.74\n", + "Saturated value: 0.5206\n", + "Final response: 281203.0924\n", + "Raw spend: 171446.51604428867\n", + "After adstock: 171447.7382665109\n", + "After hill transform: 0.5206144645516324\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 510,894.92\n", + "Adstocked value: 510,895.26\n", + "Saturated value: 0.6634\n", + "Final response: 94800.6577\n", + "Raw spend: 510894.924690804\n", + "After adstock: 510895.2580241373\n", + "After hill transform: 0.6633703748489351\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 97,329.32\n", + "Adstocked value: 97,329.50\n", + "Saturated value: 0.9984\n", + "Final response: 27937.3234\n", + "Raw spend: 97329.32496852768\n", + "After adstock: 97329.50143911592\n", + "After hill transform: 0.9983894336058061\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,446.52\n", + "Adstocked value: 171,447.74\n", + "Saturated value: 0.5206\n", + "Final response: 281203.0924\n", + "Raw spend: 171446.51604428867\n", + "After adstock: 171447.7382665109\n", + "After hill transform: 0.5206144645516324\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 510,894.92\n", + "Adstocked value: 510,895.26\n", + "Saturated value: 0.6634\n", + "Final response: 94800.6577\n", + "Raw spend: 510894.9246907891\n", + "After adstock: 510895.2580241224\n", + "After hill transform: 0.6633703748489314\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 97,329.32\n", + "Adstocked value: 97,329.50\n", + "Saturated value: 0.9984\n", + "Final response: 27937.3234\n", + "Raw spend: 97329.32496852768\n", + "After adstock: 97329.50143911592\n", + "After hill transform: 0.9983894336058061\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,446.52\n", + "Adstocked value: 171,447.74\n", + "Saturated value: 0.5206\n", + "Final response: 281203.0924\n", + "Raw spend: 171446.51604428867\n", + "After adstock: 171447.7382665109\n", + "After hill transform: 0.5206144645516324\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 510,894.92\n", + "Adstocked value: 510,895.26\n", + "Saturated value: 0.6634\n", + "Final response: 94800.6577\n", + "Raw spend: 510894.9246907891\n", + "After adstock: 510895.2580241224\n", + "After hill transform: 0.6633703748489314\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 97,329.32\n", + "Adstocked value: 97,329.50\n", + "Saturated value: 0.9984\n", + "Final response: 27937.3234\n", + "Raw spend: 97329.32496854258\n", + "After adstock: 97329.50143913082\n", + "After hill transform: 0.9983894336058068\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,149.36\n", + "Adstocked value: 171,150.58\n", + "Saturated value: 0.5193\n", + "Final response: 280502.2540\n", + "Raw spend: 171149.35522578398\n", + "After adstock: 171150.5774480062\n", + "After hill transform: 0.519316944597174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 475,276.18\n", + "Adstocked value: 475,276.52\n", + "Saturated value: 0.6538\n", + "Final response: 93438.8627\n", + "Raw spend: 475276.1845563469\n", + "After adstock: 475276.5178896802\n", + "After hill transform: 0.6538411748635629\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,703.85\n", + "Adstocked value: 108,704.02\n", + "Saturated value: 0.9988\n", + "Final response: 27949.2146\n", + "Raw spend: 108703.84764419029\n", + "After adstock: 108704.02411477853\n", + "After hill transform: 0.9988143870601487\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,149.36\n", + "Adstocked value: 171,150.58\n", + "Saturated value: 0.5193\n", + "Final response: 280502.2540\n", + "Raw spend: 171149.35522578398\n", + "After adstock: 171150.5774480062\n", + "After hill transform: 0.519316944597174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 475,276.18\n", + "Adstocked value: 475,276.52\n", + "Saturated value: 0.6538\n", + "Final response: 93438.8627\n", + "Raw spend: 475276.1845563469\n", + "After adstock: 475276.5178896802\n", + "After hill transform: 0.6538411748635629\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,703.85\n", + "Adstocked value: 108,704.02\n", + "Saturated value: 0.9988\n", + "Final response: 27949.2146\n", + "Raw spend: 108703.84764419029\n", + "After adstock: 108704.02411477853\n", + "After hill transform: 0.9988143870601487\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,149.36\n", + "Adstocked value: 171,150.58\n", + "Saturated value: 0.5193\n", + "Final response: 280502.2540\n", + "Raw spend: 171149.35522579888\n", + "After adstock: 171150.5774480211\n", + "After hill transform: 0.5193169445972391\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 475,276.18\n", + "Adstocked value: 475,276.52\n", + "Saturated value: 0.6538\n", + "Final response: 93438.8627\n", + "Raw spend: 475276.1845563469\n", + "After adstock: 475276.5178896802\n", + "After hill transform: 0.6538411748635629\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,703.85\n", + "Adstocked value: 108,704.02\n", + "Saturated value: 0.9988\n", + "Final response: 27949.2146\n", + "Raw spend: 108703.84764419029\n", + "After adstock: 108704.02411477853\n", + "After hill transform: 0.9988143870601487\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,149.36\n", + "Adstocked value: 171,150.58\n", + "Saturated value: 0.5193\n", + "Final response: 280502.2540\n", + "Raw spend: 171149.35522578398\n", + "After adstock: 171150.5774480062\n", + "After hill transform: 0.519316944597174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 475,276.18\n", + "Adstocked value: 475,276.52\n", + "Saturated value: 0.6538\n", + "Final response: 93438.8627\n", + "Raw spend: 475276.1845563618\n", + "After adstock: 475276.5178896951\n", + "After hill transform: 0.6538411748635672\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,703.85\n", + "Adstocked value: 108,704.02\n", + "Saturated value: 0.9988\n", + "Final response: 27949.2146\n", + "Raw spend: 108703.84764419029\n", + "After adstock: 108704.02411477853\n", + "After hill transform: 0.9988143870601487\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,149.36\n", + "Adstocked value: 171,150.58\n", + "Saturated value: 0.5193\n", + "Final response: 280502.2540\n", + "Raw spend: 171149.35522578398\n", + "After adstock: 171150.5774480062\n", + "After hill transform: 0.519316944597174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 475,276.18\n", + "Adstocked value: 475,276.52\n", + "Saturated value: 0.6538\n", + "Final response: 93438.8627\n", + "Raw spend: 475276.1845563469\n", + "After adstock: 475276.5178896802\n", + "After hill transform: 0.6538411748635629\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,703.85\n", + "Adstocked value: 108,704.02\n", + "Saturated value: 0.9988\n", + "Final response: 27949.2146\n", + "Raw spend: 108703.84764419029\n", + "After adstock: 108704.02411477853\n", + "After hill transform: 0.9988143870601487\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,149.36\n", + "Adstocked value: 171,150.58\n", + "Saturated value: 0.5193\n", + "Final response: 280502.2540\n", + "Raw spend: 171149.35522578398\n", + "After adstock: 171150.5774480062\n", + "After hill transform: 0.519316944597174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 475,276.18\n", + "Adstocked value: 475,276.52\n", + "Saturated value: 0.6538\n", + "Final response: 93438.8627\n", + "Raw spend: 475276.1845563469\n", + "After adstock: 475276.5178896802\n", + "After hill transform: 0.6538411748635629\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,703.85\n", + "Adstocked value: 108,704.02\n", + "Saturated value: 0.9988\n", + "Final response: 27949.2146\n", + "Raw spend: 108703.84764420519\n", + "After adstock: 108704.02411479343\n", + "After hill transform: 0.9988143870601491\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,149.36\n", + "Adstocked value: 171,150.58\n", + "Saturated value: 0.5193\n", + "Final response: 280502.2540\n", + "Raw spend: 171149.35522578398\n", + "After adstock: 171150.5774480062\n", + "After hill transform: 0.519316944597174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 475,276.18\n", + "Adstocked value: 475,276.52\n", + "Saturated value: 0.6538\n", + "Final response: 93438.8627\n", + "Raw spend: 475276.1845563469\n", + "After adstock: 475276.5178896802\n", + "After hill transform: 0.6538411748635629\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,703.85\n", + "Adstocked value: 108,704.02\n", + "Saturated value: 0.9988\n", + "Final response: 27949.2146\n", + "Raw spend: 108703.84764419029\n", + "After adstock: 108704.02411477853\n", + "After hill transform: 0.9988143870601487\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,149.36\n", + "Adstocked value: 171,150.58\n", + "Saturated value: 0.5193\n", + "Final response: 280502.2540\n", + "Raw spend: 171149.35522579888\n", + "After adstock: 171150.5774480211\n", + "After hill transform: 0.5193169445972391\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 475,276.18\n", + "Adstocked value: 475,276.52\n", + "Saturated value: 0.6538\n", + "Final response: 93438.8627\n", + "Raw spend: 475276.1845563469\n", + "After adstock: 475276.5178896802\n", + "After hill transform: 0.6538411748635629\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,703.85\n", + "Adstocked value: 108,704.02\n", + "Saturated value: 0.9988\n", + "Final response: 27949.2146\n", + "Raw spend: 108703.84764419029\n", + "After adstock: 108704.02411477853\n", + "After hill transform: 0.9988143870601487\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,149.36\n", + "Adstocked value: 171,150.58\n", + "Saturated value: 0.5193\n", + "Final response: 280502.2540\n", + "Raw spend: 171149.35522578398\n", + "After adstock: 171150.5774480062\n", + "After hill transform: 0.519316944597174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 475,276.18\n", + "Adstocked value: 475,276.52\n", + "Saturated value: 0.6538\n", + "Final response: 93438.8627\n", + "Raw spend: 475276.1845563618\n", + "After adstock: 475276.5178896951\n", + "After hill transform: 0.6538411748635672\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,703.85\n", + "Adstocked value: 108,704.02\n", + "Saturated value: 0.9988\n", + "Final response: 27949.2146\n", + "Raw spend: 108703.84764419029\n", + "After adstock: 108704.02411477853\n", + "After hill transform: 0.9988143870601487\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,149.36\n", + "Adstocked value: 171,150.58\n", + "Saturated value: 0.5193\n", + "Final response: 280502.2540\n", + "Raw spend: 171149.35522578398\n", + "After adstock: 171150.5774480062\n", + "After hill transform: 0.519316944597174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 475,276.18\n", + "Adstocked value: 475,276.52\n", + "Saturated value: 0.6538\n", + "Final response: 93438.8627\n", + "Raw spend: 475276.1845563469\n", + "After adstock: 475276.5178896802\n", + "After hill transform: 0.6538411748635629\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,703.85\n", + "Adstocked value: 108,704.02\n", + "Saturated value: 0.9988\n", + "Final response: 27949.2146\n", + "Raw spend: 108703.84764419029\n", + "After adstock: 108704.02411477853\n", + "After hill transform: 0.9988143870601487\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,149.36\n", + "Adstocked value: 171,150.58\n", + "Saturated value: 0.5193\n", + "Final response: 280502.2540\n", + "Raw spend: 171149.35522578398\n", + "After adstock: 171150.5774480062\n", + "After hill transform: 0.519316944597174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 475,276.18\n", + "Adstocked value: 475,276.52\n", + "Saturated value: 0.6538\n", + "Final response: 93438.8627\n", + "Raw spend: 475276.1845563469\n", + "After adstock: 475276.5178896802\n", + "After hill transform: 0.6538411748635629\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,703.85\n", + "Adstocked value: 108,704.02\n", + "Saturated value: 0.9988\n", + "Final response: 27949.2146\n", + "Raw spend: 108703.84764420519\n", + "After adstock: 108704.02411479343\n", + "After hill transform: 0.9988143870601491\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,151.57\n", + "Adstocked value: 171,152.79\n", + "Saturated value: 0.5193\n", + "Final response: 280507.4827\n", + "Raw spend: 171151.57011745236\n", + "After adstock: 171152.79233967458\n", + "After hill transform: 0.5193266249946544\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 475,300.78\n", + "Adstocked value: 475,301.12\n", + "Saturated value: 0.6538\n", + "Final response: 93439.8444\n", + "Raw spend: 475300.78258185746\n", + "After adstock: 475301.1159151908\n", + "After hill transform: 0.6538480445870566\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,983.75\n", + "Adstocked value: 107,984.08\n", + "Saturated value: 0.9838\n", + "Final response: 66086.4562\n", + "Raw spend: 107983.7512837103\n", + "After adstock: 107984.08461704363\n", + "After hill transform: 0.9837875638062953\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,699.74\n", + "Adstocked value: 108,699.92\n", + "Saturated value: 0.9988\n", + "Final response: 27949.2111\n", + "Raw spend: 108699.74275440222\n", + "After adstock: 108699.91922499046\n", + "After hill transform: 0.9988142629423059\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,151.57\n", + "Adstocked value: 171,152.79\n", + "Saturated value: 0.5193\n", + "Final response: 280507.4827\n", + "Raw spend: 171151.57011745236\n", + "After adstock: 171152.79233967458\n", + "After hill transform: 0.5193266249946544\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 475,300.78\n", + "Adstocked value: 475,301.12\n", + "Saturated value: 0.6538\n", + "Final response: 93439.8444\n", + "Raw spend: 475300.78258185746\n", + "After adstock: 475301.1159151908\n", + "After hill transform: 0.6538480445870566\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,983.75\n", + "Adstocked value: 107,984.08\n", + "Saturated value: 0.9838\n", + "Final response: 66086.4562\n", + "Raw spend: 107983.7512837103\n", + "After adstock: 107984.08461704363\n", + "After hill transform: 0.9837875638062953\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,699.74\n", + "Adstocked value: 108,699.92\n", + "Saturated value: 0.9988\n", + "Final response: 27949.2111\n", + "Raw spend: 108699.74275440222\n", + "After adstock: 108699.91922499046\n", + "After hill transform: 0.9988142629423059\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,151.57\n", + "Adstocked value: 171,152.79\n", + "Saturated value: 0.5193\n", + "Final response: 280507.4827\n", + "Raw spend: 171151.57011746726\n", + "After adstock: 171152.79233968948\n", + "After hill transform: 0.5193266249947195\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 475,300.78\n", + "Adstocked value: 475,301.12\n", + "Saturated value: 0.6538\n", + "Final response: 93439.8444\n", + "Raw spend: 475300.78258185746\n", + "After adstock: 475301.1159151908\n", + "After hill transform: 0.6538480445870566\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,983.75\n", + "Adstocked value: 107,984.08\n", + "Saturated value: 0.9838\n", + "Final response: 66086.4562\n", + "Raw spend: 107983.7512837103\n", + "After adstock: 107984.08461704363\n", + "After hill transform: 0.9837875638062953\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,699.74\n", + "Adstocked value: 108,699.92\n", + "Saturated value: 0.9988\n", + "Final response: 27949.2111\n", + "Raw spend: 108699.74275440222\n", + "After adstock: 108699.91922499046\n", + "After hill transform: 0.9988142629423059\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,151.57\n", + "Adstocked value: 171,152.79\n", + "Saturated value: 0.5193\n", + "Final response: 280507.4827\n", + "Raw spend: 171151.57011745236\n", + "After adstock: 171152.79233967458\n", + "After hill transform: 0.5193266249946544\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 475,300.78\n", + "Adstocked value: 475,301.12\n", + "Saturated value: 0.6538\n", + "Final response: 93439.8444\n", + "Raw spend: 475300.78258187236\n", + "After adstock: 475301.1159152057\n", + "After hill transform: 0.6538480445870608\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,983.75\n", + "Adstocked value: 107,984.08\n", + "Saturated value: 0.9838\n", + "Final response: 66086.4562\n", + "Raw spend: 107983.7512837103\n", + "After adstock: 107984.08461704363\n", + "After hill transform: 0.9837875638062953\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,699.74\n", + "Adstocked value: 108,699.92\n", + "Saturated value: 0.9988\n", + "Final response: 27949.2111\n", + "Raw spend: 108699.74275440222\n", + "After adstock: 108699.91922499046\n", + "After hill transform: 0.9988142629423059\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,151.57\n", + "Adstocked value: 171,152.79\n", + "Saturated value: 0.5193\n", + "Final response: 280507.4827\n", + "Raw spend: 171151.57011745236\n", + "After adstock: 171152.79233967458\n", + "After hill transform: 0.5193266249946544\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 475,300.78\n", + "Adstocked value: 475,301.12\n", + "Saturated value: 0.6538\n", + "Final response: 93439.8444\n", + "Raw spend: 475300.78258185746\n", + "After adstock: 475301.1159151908\n", + "After hill transform: 0.6538480445870566\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,983.75\n", + "Adstocked value: 107,984.08\n", + "Saturated value: 0.9838\n", + "Final response: 66086.4562\n", + "Raw spend: 107983.7512837252\n", + "After adstock: 107984.08461705853\n", + "After hill transform: 0.9837875638063012\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,699.74\n", + "Adstocked value: 108,699.92\n", + "Saturated value: 0.9988\n", + "Final response: 27949.2111\n", + "Raw spend: 108699.74275440222\n", + "After adstock: 108699.91922499046\n", + "After hill transform: 0.9988142629423059\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,151.57\n", + "Adstocked value: 171,152.79\n", + "Saturated value: 0.5193\n", + "Final response: 280507.4827\n", + "Raw spend: 171151.57011745236\n", + "After adstock: 171152.79233967458\n", + "After hill transform: 0.5193266249946544\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 475,300.78\n", + "Adstocked value: 475,301.12\n", + "Saturated value: 0.6538\n", + "Final response: 93439.8444\n", + "Raw spend: 475300.78258185746\n", + "After adstock: 475301.1159151908\n", + "After hill transform: 0.6538480445870566\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,983.75\n", + "Adstocked value: 107,984.08\n", + "Saturated value: 0.9838\n", + "Final response: 66086.4562\n", + "Raw spend: 107983.7512837103\n", + "After adstock: 107984.08461704363\n", + "After hill transform: 0.9837875638062953\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,699.74\n", + "Adstocked value: 108,699.92\n", + "Saturated value: 0.9988\n", + "Final response: 27949.2111\n", + "Raw spend: 108699.74275441712\n", + "After adstock: 108699.91922500536\n", + "After hill transform: 0.9988142629423064\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,151.57\n", + "Adstocked value: 171,152.79\n", + "Saturated value: 0.5193\n", + "Final response: 280507.4827\n", + "Raw spend: 171151.57011745236\n", + "After adstock: 171152.79233967458\n", + "After hill transform: 0.5193266249946544\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 475,300.78\n", + "Adstocked value: 475,301.12\n", + "Saturated value: 0.6538\n", + "Final response: 93439.8444\n", + "Raw spend: 475300.78258185746\n", + "After adstock: 475301.1159151908\n", + "After hill transform: 0.6538480445870566\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,983.75\n", + "Adstocked value: 107,984.08\n", + "Saturated value: 0.9838\n", + "Final response: 66086.4562\n", + "Raw spend: 107983.7512837103\n", + "After adstock: 107984.08461704363\n", + "After hill transform: 0.9837875638062953\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,699.74\n", + "Adstocked value: 108,699.92\n", + "Saturated value: 0.9988\n", + "Final response: 27949.2111\n", + "Raw spend: 108699.74275440222\n", + "After adstock: 108699.91922499046\n", + "After hill transform: 0.9988142629423059\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,151.57\n", + "Adstocked value: 171,152.79\n", + "Saturated value: 0.5193\n", + "Final response: 280507.4827\n", + "Raw spend: 171151.57011746726\n", + "After adstock: 171152.79233968948\n", + "After hill transform: 0.5193266249947195\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 475,300.78\n", + "Adstocked value: 475,301.12\n", + "Saturated value: 0.6538\n", + "Final response: 93439.8444\n", + "Raw spend: 475300.78258185746\n", + "After adstock: 475301.1159151908\n", + "After hill transform: 0.6538480445870566\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,983.75\n", + "Adstocked value: 107,984.08\n", + "Saturated value: 0.9838\n", + "Final response: 66086.4562\n", + "Raw spend: 107983.7512837103\n", + "After adstock: 107984.08461704363\n", + "After hill transform: 0.9837875638062953\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,699.74\n", + "Adstocked value: 108,699.92\n", + "Saturated value: 0.9988\n", + "Final response: 27949.2111\n", + "Raw spend: 108699.74275440222\n", + "After adstock: 108699.91922499046\n", + "After hill transform: 0.9988142629423059\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,151.57\n", + "Adstocked value: 171,152.79\n", + "Saturated value: 0.5193\n", + "Final response: 280507.4827\n", + "Raw spend: 171151.57011745236\n", + "After adstock: 171152.79233967458\n", + "After hill transform: 0.5193266249946544\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 475,300.78\n", + "Adstocked value: 475,301.12\n", + "Saturated value: 0.6538\n", + "Final response: 93439.8444\n", + "Raw spend: 475300.78258187236\n", + "After adstock: 475301.1159152057\n", + "After hill transform: 0.6538480445870608\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,983.75\n", + "Adstocked value: 107,984.08\n", + "Saturated value: 0.9838\n", + "Final response: 66086.4562\n", + "Raw spend: 107983.7512837103\n", + "After adstock: 107984.08461704363\n", + "After hill transform: 0.9837875638062953\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,699.74\n", + "Adstocked value: 108,699.92\n", + "Saturated value: 0.9988\n", + "Final response: 27949.2111\n", + "Raw spend: 108699.74275440222\n", + "After adstock: 108699.91922499046\n", + "After hill transform: 0.9988142629423059\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,151.57\n", + "Adstocked value: 171,152.79\n", + "Saturated value: 0.5193\n", + "Final response: 280507.4827\n", + "Raw spend: 171151.57011745236\n", + "After adstock: 171152.79233967458\n", + "After hill transform: 0.5193266249946544\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 475,300.78\n", + "Adstocked value: 475,301.12\n", + "Saturated value: 0.6538\n", + "Final response: 93439.8444\n", + "Raw spend: 475300.78258185746\n", + "After adstock: 475301.1159151908\n", + "After hill transform: 0.6538480445870566\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,983.75\n", + "Adstocked value: 107,984.08\n", + "Saturated value: 0.9838\n", + "Final response: 66086.4562\n", + "Raw spend: 107983.7512837252\n", + "After adstock: 107984.08461705853\n", + "After hill transform: 0.9837875638063012\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,699.74\n", + "Adstocked value: 108,699.92\n", + "Saturated value: 0.9988\n", + "Final response: 27949.2111\n", + "Raw spend: 108699.74275440222\n", + "After adstock: 108699.91922499046\n", + "After hill transform: 0.9988142629423059\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,151.57\n", + "Adstocked value: 171,152.79\n", + "Saturated value: 0.5193\n", + "Final response: 280507.4827\n", + "Raw spend: 171151.57011745236\n", + "After adstock: 171152.79233967458\n", + "After hill transform: 0.5193266249946544\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 475,300.78\n", + "Adstocked value: 475,301.12\n", + "Saturated value: 0.6538\n", + "Final response: 93439.8444\n", + "Raw spend: 475300.78258185746\n", + "After adstock: 475301.1159151908\n", + "After hill transform: 0.6538480445870566\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,983.75\n", + "Adstocked value: 107,984.08\n", + "Saturated value: 0.9838\n", + "Final response: 66086.4562\n", + "Raw spend: 107983.7512837103\n", + "After adstock: 107984.08461704363\n", + "After hill transform: 0.9837875638062953\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,699.74\n", + "Adstocked value: 108,699.92\n", + "Saturated value: 0.9988\n", + "Final response: 27949.2111\n", + "Raw spend: 108699.74275441712\n", + "After adstock: 108699.91922500536\n", + "After hill transform: 0.9988142629423064\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,162.64\n", + "Adstocked value: 171,163.87\n", + "Saturated value: 0.5194\n", + "Final response: 280533.6253\n", + "Raw spend: 171162.64457579426\n", + "After adstock: 171163.86679801648\n", + "After hill transform: 0.519375024885234\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 475,423.77\n", + "Adstocked value: 475,424.11\n", + "Saturated value: 0.6539\n", + "Final response: 93444.7522\n", + "Raw spend: 475423.77270941035\n", + "After adstock: 475424.10604274366\n", + "After hill transform: 0.6538823869103714\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,973.68\n", + "Adstocked value: 107,974.01\n", + "Saturated value: 0.9838\n", + "Final response: 66086.1931\n", + "Raw spend: 107973.68156123623\n", + "After adstock: 107974.01489456955\n", + "After hill transform: 0.983783647676024\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,679.22\n", + "Adstocked value: 108,679.39\n", + "Saturated value: 0.9988\n", + "Final response: 27949.1938\n", + "Raw spend: 108679.21830546191\n", + "After adstock: 108679.39477605015\n", + "After hill transform: 0.9988136420880386\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,162.64\n", + "Adstocked value: 171,163.87\n", + "Saturated value: 0.5194\n", + "Final response: 280533.6253\n", + "Raw spend: 171162.64457579426\n", + "After adstock: 171163.86679801648\n", + "After hill transform: 0.519375024885234\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 475,423.77\n", + "Adstocked value: 475,424.11\n", + "Saturated value: 0.6539\n", + "Final response: 93444.7522\n", + "Raw spend: 475423.77270941035\n", + "After adstock: 475424.10604274366\n", + "After hill transform: 0.6538823869103714\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,973.68\n", + "Adstocked value: 107,974.01\n", + "Saturated value: 0.9838\n", + "Final response: 66086.1931\n", + "Raw spend: 107973.68156123623\n", + "After adstock: 107974.01489456955\n", + "After hill transform: 0.983783647676024\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,679.22\n", + "Adstocked value: 108,679.39\n", + "Saturated value: 0.9988\n", + "Final response: 27949.1938\n", + "Raw spend: 108679.21830546191\n", + "After adstock: 108679.39477605015\n", + "After hill transform: 0.9988136420880386\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,162.64\n", + "Adstocked value: 171,163.87\n", + "Saturated value: 0.5194\n", + "Final response: 280533.6253\n", + "Raw spend: 171162.64457580916\n", + "After adstock: 171163.86679803138\n", + "After hill transform: 0.5193750248852992\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 475,423.77\n", + "Adstocked value: 475,424.11\n", + "Saturated value: 0.6539\n", + "Final response: 93444.7522\n", + "Raw spend: 475423.77270941035\n", + "After adstock: 475424.10604274366\n", + "After hill transform: 0.6538823869103714\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,973.68\n", + "Adstocked value: 107,974.01\n", + "Saturated value: 0.9838\n", + "Final response: 66086.1931\n", + "Raw spend: 107973.68156123623\n", + "After adstock: 107974.01489456955\n", + "After hill transform: 0.983783647676024\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,679.22\n", + "Adstocked value: 108,679.39\n", + "Saturated value: 0.9988\n", + "Final response: 27949.1938\n", + "Raw spend: 108679.21830546191\n", + "After adstock: 108679.39477605015\n", + "After hill transform: 0.9988136420880386\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,162.64\n", + "Adstocked value: 171,163.87\n", + "Saturated value: 0.5194\n", + "Final response: 280533.6253\n", + "Raw spend: 171162.64457579426\n", + "After adstock: 171163.86679801648\n", + "After hill transform: 0.519375024885234\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 475,423.77\n", + "Adstocked value: 475,424.11\n", + "Saturated value: 0.6539\n", + "Final response: 93444.7522\n", + "Raw spend: 475423.77270942525\n", + "After adstock: 475424.10604275856\n", + "After hill transform: 0.6538823869103755\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,973.68\n", + "Adstocked value: 107,974.01\n", + "Saturated value: 0.9838\n", + "Final response: 66086.1931\n", + "Raw spend: 107973.68156123623\n", + "After adstock: 107974.01489456955\n", + "After hill transform: 0.983783647676024\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,679.22\n", + "Adstocked value: 108,679.39\n", + "Saturated value: 0.9988\n", + "Final response: 27949.1938\n", + "Raw spend: 108679.21830546191\n", + "After adstock: 108679.39477605015\n", + "After hill transform: 0.9988136420880386\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,162.64\n", + "Adstocked value: 171,163.87\n", + "Saturated value: 0.5194\n", + "Final response: 280533.6253\n", + "Raw spend: 171162.64457579426\n", + "After adstock: 171163.86679801648\n", + "After hill transform: 0.519375024885234\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 475,423.77\n", + "Adstocked value: 475,424.11\n", + "Saturated value: 0.6539\n", + "Final response: 93444.7522\n", + "Raw spend: 475423.77270941035\n", + "After adstock: 475424.10604274366\n", + "After hill transform: 0.6538823869103714\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,973.68\n", + "Adstocked value: 107,974.01\n", + "Saturated value: 0.9838\n", + "Final response: 66086.1931\n", + "Raw spend: 107973.68156125113\n", + "After adstock: 107974.01489458446\n", + "After hill transform: 0.9837836476760299\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,679.22\n", + "Adstocked value: 108,679.39\n", + "Saturated value: 0.9988\n", + "Final response: 27949.1938\n", + "Raw spend: 108679.21830546191\n", + "After adstock: 108679.39477605015\n", + "After hill transform: 0.9988136420880386\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,162.64\n", + "Adstocked value: 171,163.87\n", + "Saturated value: 0.5194\n", + "Final response: 280533.6253\n", + "Raw spend: 171162.64457579426\n", + "After adstock: 171163.86679801648\n", + "After hill transform: 0.519375024885234\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 475,423.77\n", + "Adstocked value: 475,424.11\n", + "Saturated value: 0.6539\n", + "Final response: 93444.7522\n", + "Raw spend: 475423.77270941035\n", + "After adstock: 475424.10604274366\n", + "After hill transform: 0.6538823869103714\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,973.68\n", + "Adstocked value: 107,974.01\n", + "Saturated value: 0.9838\n", + "Final response: 66086.1931\n", + "Raw spend: 107973.68156123623\n", + "After adstock: 107974.01489456955\n", + "After hill transform: 0.983783647676024\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,679.22\n", + "Adstocked value: 108,679.39\n", + "Saturated value: 0.9988\n", + "Final response: 27949.1938\n", + "Raw spend: 108679.21830547681\n", + "After adstock: 108679.39477606505\n", + "After hill transform: 0.998813642088039\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,162.64\n", + "Adstocked value: 171,163.87\n", + "Saturated value: 0.5194\n", + "Final response: 280533.6253\n", + "Raw spend: 171162.64457579426\n", + "After adstock: 171163.86679801648\n", + "After hill transform: 0.519375024885234\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 475,423.77\n", + "Adstocked value: 475,424.11\n", + "Saturated value: 0.6539\n", + "Final response: 93444.7522\n", + "Raw spend: 475423.77270941035\n", + "After adstock: 475424.10604274366\n", + "After hill transform: 0.6538823869103714\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,973.68\n", + "Adstocked value: 107,974.01\n", + "Saturated value: 0.9838\n", + "Final response: 66086.1931\n", + "Raw spend: 107973.68156123623\n", + "After adstock: 107974.01489456955\n", + "After hill transform: 0.983783647676024\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,679.22\n", + "Adstocked value: 108,679.39\n", + "Saturated value: 0.9988\n", + "Final response: 27949.1938\n", + "Raw spend: 108679.21830546191\n", + "After adstock: 108679.39477605015\n", + "After hill transform: 0.9988136420880386\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,162.64\n", + "Adstocked value: 171,163.87\n", + "Saturated value: 0.5194\n", + "Final response: 280533.6253\n", + "Raw spend: 171162.64457580916\n", + "After adstock: 171163.86679803138\n", + "After hill transform: 0.5193750248852992\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 475,423.77\n", + "Adstocked value: 475,424.11\n", + "Saturated value: 0.6539\n", + "Final response: 93444.7522\n", + "Raw spend: 475423.77270941035\n", + "After adstock: 475424.10604274366\n", + "After hill transform: 0.6538823869103714\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,973.68\n", + "Adstocked value: 107,974.01\n", + "Saturated value: 0.9838\n", + "Final response: 66086.1931\n", + "Raw spend: 107973.68156123623\n", + "After adstock: 107974.01489456955\n", + "After hill transform: 0.983783647676024\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,679.22\n", + "Adstocked value: 108,679.39\n", + "Saturated value: 0.9988\n", + "Final response: 27949.1938\n", + "Raw spend: 108679.21830546191\n", + "After adstock: 108679.39477605015\n", + "After hill transform: 0.9988136420880386\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,162.64\n", + "Adstocked value: 171,163.87\n", + "Saturated value: 0.5194\n", + "Final response: 280533.6253\n", + "Raw spend: 171162.64457579426\n", + "After adstock: 171163.86679801648\n", + "After hill transform: 0.519375024885234\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 475,423.77\n", + "Adstocked value: 475,424.11\n", + "Saturated value: 0.6539\n", + "Final response: 93444.7522\n", + "Raw spend: 475423.77270942525\n", + "After adstock: 475424.10604275856\n", + "After hill transform: 0.6538823869103755\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,973.68\n", + "Adstocked value: 107,974.01\n", + "Saturated value: 0.9838\n", + "Final response: 66086.1931\n", + "Raw spend: 107973.68156123623\n", + "After adstock: 107974.01489456955\n", + "After hill transform: 0.983783647676024\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,679.22\n", + "Adstocked value: 108,679.39\n", + "Saturated value: 0.9988\n", + "Final response: 27949.1938\n", + "Raw spend: 108679.21830546191\n", + "After adstock: 108679.39477605015\n", + "After hill transform: 0.9988136420880386\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,162.64\n", + "Adstocked value: 171,163.87\n", + "Saturated value: 0.5194\n", + "Final response: 280533.6253\n", + "Raw spend: 171162.64457579426\n", + "After adstock: 171163.86679801648\n", + "After hill transform: 0.519375024885234\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 475,423.77\n", + "Adstocked value: 475,424.11\n", + "Saturated value: 0.6539\n", + "Final response: 93444.7522\n", + "Raw spend: 475423.77270941035\n", + "After adstock: 475424.10604274366\n", + "After hill transform: 0.6538823869103714\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,973.68\n", + "Adstocked value: 107,974.01\n", + "Saturated value: 0.9838\n", + "Final response: 66086.1931\n", + "Raw spend: 107973.68156125113\n", + "After adstock: 107974.01489458446\n", + "After hill transform: 0.9837836476760299\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,679.22\n", + "Adstocked value: 108,679.39\n", + "Saturated value: 0.9988\n", + "Final response: 27949.1938\n", + "Raw spend: 108679.21830546191\n", + "After adstock: 108679.39477605015\n", + "After hill transform: 0.9988136420880386\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,162.64\n", + "Adstocked value: 171,163.87\n", + "Saturated value: 0.5194\n", + "Final response: 280533.6253\n", + "Raw spend: 171162.64457579426\n", + "After adstock: 171163.86679801648\n", + "After hill transform: 0.519375024885234\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 475,423.77\n", + "Adstocked value: 475,424.11\n", + "Saturated value: 0.6539\n", + "Final response: 93444.7522\n", + "Raw spend: 475423.77270941035\n", + "After adstock: 475424.10604274366\n", + "After hill transform: 0.6538823869103714\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,973.68\n", + "Adstocked value: 107,974.01\n", + "Saturated value: 0.9838\n", + "Final response: 66086.1931\n", + "Raw spend: 107973.68156123623\n", + "After adstock: 107974.01489456955\n", + "After hill transform: 0.983783647676024\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,679.22\n", + "Adstocked value: 108,679.39\n", + "Saturated value: 0.9988\n", + "Final response: 27949.1938\n", + "Raw spend: 108679.21830547681\n", + "After adstock: 108679.39477606505\n", + "After hill transform: 0.998813642088039\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,218.17\n", + "Adstocked value: 171,219.39\n", + "Saturated value: 0.5196\n", + "Final response: 280664.6610\n", + "Raw spend: 171218.16569687513\n", + "After adstock: 171219.38791909735\n", + "After hill transform: 0.5196176220904645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 476,040.65\n", + "Adstocked value: 476,040.99\n", + "Saturated value: 0.6541\n", + "Final response: 93469.3456\n", + "Raw spend: 476040.65365424746\n", + "After adstock: 476040.9869875808\n", + "After hill transform: 0.6540544794362444\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,923.18\n", + "Adstocked value: 107,923.52\n", + "Saturated value: 0.9838\n", + "Final response: 66084.8725\n", + "Raw spend: 107923.18280448385\n", + "After adstock: 107923.51613781718\n", + "After hill transform: 0.9837639890801908\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,576.23\n", + "Adstocked value: 108,576.40\n", + "Saturated value: 0.9988\n", + "Final response: 27949.1064\n", + "Raw spend: 108576.22784776973\n", + "After adstock: 108576.40431835796\n", + "After hill transform: 0.9988105199959884\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,218.17\n", + "Adstocked value: 171,219.39\n", + "Saturated value: 0.5196\n", + "Final response: 280664.6610\n", + "Raw spend: 171218.16569687513\n", + "After adstock: 171219.38791909735\n", + "After hill transform: 0.5196176220904645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 476,040.65\n", + "Adstocked value: 476,040.99\n", + "Saturated value: 0.6541\n", + "Final response: 93469.3456\n", + "Raw spend: 476040.65365424746\n", + "After adstock: 476040.9869875808\n", + "After hill transform: 0.6540544794362444\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,923.18\n", + "Adstocked value: 107,923.52\n", + "Saturated value: 0.9838\n", + "Final response: 66084.8725\n", + "Raw spend: 107923.18280448385\n", + "After adstock: 107923.51613781718\n", + "After hill transform: 0.9837639890801908\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,576.23\n", + "Adstocked value: 108,576.40\n", + "Saturated value: 0.9988\n", + "Final response: 27949.1064\n", + "Raw spend: 108576.22784776973\n", + "After adstock: 108576.40431835796\n", + "After hill transform: 0.9988105199959884\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,218.17\n", + "Adstocked value: 171,219.39\n", + "Saturated value: 0.5196\n", + "Final response: 280664.6610\n", + "Raw spend: 171218.16569689004\n", + "After adstock: 171219.38791911225\n", + "After hill transform: 0.5196176220905295\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 476,040.65\n", + "Adstocked value: 476,040.99\n", + "Saturated value: 0.6541\n", + "Final response: 93469.3456\n", + "Raw spend: 476040.65365424746\n", + "After adstock: 476040.9869875808\n", + "After hill transform: 0.6540544794362444\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,923.18\n", + "Adstocked value: 107,923.52\n", + "Saturated value: 0.9838\n", + "Final response: 66084.8725\n", + "Raw spend: 107923.18280448385\n", + "After adstock: 107923.51613781718\n", + "After hill transform: 0.9837639890801908\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,576.23\n", + "Adstocked value: 108,576.40\n", + "Saturated value: 0.9988\n", + "Final response: 27949.1064\n", + "Raw spend: 108576.22784776973\n", + "After adstock: 108576.40431835796\n", + "After hill transform: 0.9988105199959884\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,218.17\n", + "Adstocked value: 171,219.39\n", + "Saturated value: 0.5196\n", + "Final response: 280664.6610\n", + "Raw spend: 171218.16569687513\n", + "After adstock: 171219.38791909735\n", + "After hill transform: 0.5196176220904645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 476,040.65\n", + "Adstocked value: 476,040.99\n", + "Saturated value: 0.6541\n", + "Final response: 93469.3456\n", + "Raw spend: 476040.65365426237\n", + "After adstock: 476040.9869875957\n", + "After hill transform: 0.6540544794362485\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,923.18\n", + "Adstocked value: 107,923.52\n", + "Saturated value: 0.9838\n", + "Final response: 66084.8725\n", + "Raw spend: 107923.18280448385\n", + "After adstock: 107923.51613781718\n", + "After hill transform: 0.9837639890801908\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,576.23\n", + "Adstocked value: 108,576.40\n", + "Saturated value: 0.9988\n", + "Final response: 27949.1064\n", + "Raw spend: 108576.22784776973\n", + "After adstock: 108576.40431835796\n", + "After hill transform: 0.9988105199959884\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,218.17\n", + "Adstocked value: 171,219.39\n", + "Saturated value: 0.5196\n", + "Final response: 280664.6610\n", + "Raw spend: 171218.16569687513\n", + "After adstock: 171219.38791909735\n", + "After hill transform: 0.5196176220904645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 476,040.65\n", + "Adstocked value: 476,040.99\n", + "Saturated value: 0.6541\n", + "Final response: 93469.3456\n", + "Raw spend: 476040.65365424746\n", + "After adstock: 476040.9869875808\n", + "After hill transform: 0.6540544794362444\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,923.18\n", + "Adstocked value: 107,923.52\n", + "Saturated value: 0.9838\n", + "Final response: 66084.8725\n", + "Raw spend: 107923.18280449875\n", + "After adstock: 107923.51613783208\n", + "After hill transform: 0.9837639890801967\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,576.23\n", + "Adstocked value: 108,576.40\n", + "Saturated value: 0.9988\n", + "Final response: 27949.1064\n", + "Raw spend: 108576.22784776973\n", + "After adstock: 108576.40431835796\n", + "After hill transform: 0.9988105199959884\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,218.17\n", + "Adstocked value: 171,219.39\n", + "Saturated value: 0.5196\n", + "Final response: 280664.6610\n", + "Raw spend: 171218.16569687513\n", + "After adstock: 171219.38791909735\n", + "After hill transform: 0.5196176220904645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 476,040.65\n", + "Adstocked value: 476,040.99\n", + "Saturated value: 0.6541\n", + "Final response: 93469.3456\n", + "Raw spend: 476040.65365424746\n", + "After adstock: 476040.9869875808\n", + "After hill transform: 0.6540544794362444\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,923.18\n", + "Adstocked value: 107,923.52\n", + "Saturated value: 0.9838\n", + "Final response: 66084.8725\n", + "Raw spend: 107923.18280448385\n", + "After adstock: 107923.51613781718\n", + "After hill transform: 0.9837639890801908\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,576.23\n", + "Adstocked value: 108,576.40\n", + "Saturated value: 0.9988\n", + "Final response: 27949.1064\n", + "Raw spend: 108576.22784778463\n", + "After adstock: 108576.40431837286\n", + "After hill transform: 0.9988105199959888\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,218.17\n", + "Adstocked value: 171,219.39\n", + "Saturated value: 0.5196\n", + "Final response: 280664.6610\n", + "Raw spend: 171218.16569687513\n", + "After adstock: 171219.38791909735\n", + "After hill transform: 0.5196176220904645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 476,040.65\n", + "Adstocked value: 476,040.99\n", + "Saturated value: 0.6541\n", + "Final response: 93469.3456\n", + "Raw spend: 476040.65365424746\n", + "After adstock: 476040.9869875808\n", + "After hill transform: 0.6540544794362444\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,923.18\n", + "Adstocked value: 107,923.52\n", + "Saturated value: 0.9838\n", + "Final response: 66084.8725\n", + "Raw spend: 107923.18280448385\n", + "After adstock: 107923.51613781718\n", + "After hill transform: 0.9837639890801908\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,576.23\n", + "Adstocked value: 108,576.40\n", + "Saturated value: 0.9988\n", + "Final response: 27949.1064\n", + "Raw spend: 108576.22784776973\n", + "After adstock: 108576.40431835796\n", + "After hill transform: 0.9988105199959884\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,218.17\n", + "Adstocked value: 171,219.39\n", + "Saturated value: 0.5196\n", + "Final response: 280664.6610\n", + "Raw spend: 171218.16569689004\n", + "After adstock: 171219.38791911225\n", + "After hill transform: 0.5196176220905295\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 476,040.65\n", + "Adstocked value: 476,040.99\n", + "Saturated value: 0.6541\n", + "Final response: 93469.3456\n", + "Raw spend: 476040.65365424746\n", + "After adstock: 476040.9869875808\n", + "After hill transform: 0.6540544794362444\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,923.18\n", + "Adstocked value: 107,923.52\n", + "Saturated value: 0.9838\n", + "Final response: 66084.8725\n", + "Raw spend: 107923.18280448385\n", + "After adstock: 107923.51613781718\n", + "After hill transform: 0.9837639890801908\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,576.23\n", + "Adstocked value: 108,576.40\n", + "Saturated value: 0.9988\n", + "Final response: 27949.1064\n", + "Raw spend: 108576.22784776973\n", + "After adstock: 108576.40431835796\n", + "After hill transform: 0.9988105199959884\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,218.17\n", + "Adstocked value: 171,219.39\n", + "Saturated value: 0.5196\n", + "Final response: 280664.6610\n", + "Raw spend: 171218.16569687513\n", + "After adstock: 171219.38791909735\n", + "After hill transform: 0.5196176220904645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 476,040.65\n", + "Adstocked value: 476,040.99\n", + "Saturated value: 0.6541\n", + "Final response: 93469.3456\n", + "Raw spend: 476040.65365426237\n", + "After adstock: 476040.9869875957\n", + "After hill transform: 0.6540544794362485\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,923.18\n", + "Adstocked value: 107,923.52\n", + "Saturated value: 0.9838\n", + "Final response: 66084.8725\n", + "Raw spend: 107923.18280448385\n", + "After adstock: 107923.51613781718\n", + "After hill transform: 0.9837639890801908\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,576.23\n", + "Adstocked value: 108,576.40\n", + "Saturated value: 0.9988\n", + "Final response: 27949.1064\n", + "Raw spend: 108576.22784776973\n", + "After adstock: 108576.40431835796\n", + "After hill transform: 0.9988105199959884\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,218.17\n", + "Adstocked value: 171,219.39\n", + "Saturated value: 0.5196\n", + "Final response: 280664.6610\n", + "Raw spend: 171218.16569687513\n", + "After adstock: 171219.38791909735\n", + "After hill transform: 0.5196176220904645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 476,040.65\n", + "Adstocked value: 476,040.99\n", + "Saturated value: 0.6541\n", + "Final response: 93469.3456\n", + "Raw spend: 476040.65365424746\n", + "After adstock: 476040.9869875808\n", + "After hill transform: 0.6540544794362444\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,923.18\n", + "Adstocked value: 107,923.52\n", + "Saturated value: 0.9838\n", + "Final response: 66084.8725\n", + "Raw spend: 107923.18280449875\n", + "After adstock: 107923.51613783208\n", + "After hill transform: 0.9837639890801967\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,576.23\n", + "Adstocked value: 108,576.40\n", + "Saturated value: 0.9988\n", + "Final response: 27949.1064\n", + "Raw spend: 108576.22784776973\n", + "After adstock: 108576.40431835796\n", + "After hill transform: 0.9988105199959884\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,218.17\n", + "Adstocked value: 171,219.39\n", + "Saturated value: 0.5196\n", + "Final response: 280664.6610\n", + "Raw spend: 171218.16569687513\n", + "After adstock: 171219.38791909735\n", + "After hill transform: 0.5196176220904645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 476,040.65\n", + "Adstocked value: 476,040.99\n", + "Saturated value: 0.6541\n", + "Final response: 93469.3456\n", + "Raw spend: 476040.65365424746\n", + "After adstock: 476040.9869875808\n", + "After hill transform: 0.6540544794362444\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,923.18\n", + "Adstocked value: 107,923.52\n", + "Saturated value: 0.9838\n", + "Final response: 66084.8725\n", + "Raw spend: 107923.18280448385\n", + "After adstock: 107923.51613781718\n", + "After hill transform: 0.9837639890801908\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,576.23\n", + "Adstocked value: 108,576.40\n", + "Saturated value: 0.9988\n", + "Final response: 27949.1064\n", + "Raw spend: 108576.22784778463\n", + "After adstock: 108576.40431837286\n", + "After hill transform: 0.9988105199959888\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,257.58\n", + "Adstocked value: 171,258.80\n", + "Saturated value: 0.5198\n", + "Final response: 280757.6569\n", + "Raw spend: 171257.58118794893\n", + "After adstock: 171258.80341017115\n", + "After hill transform: 0.5197897930744179\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 476,455.14\n", + "Adstocked value: 476,455.47\n", + "Saturated value: 0.6542\n", + "Final response: 93485.8488\n", + "Raw spend: 476455.139753248\n", + "After adstock: 476455.47308658133\n", + "After hill transform: 0.6541699616390785\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,889.56\n", + "Adstocked value: 107,889.89\n", + "Saturated value: 0.9838\n", + "Final response: 66083.9920\n", + "Raw spend: 107889.55610055578\n", + "After adstock: 107889.88943388911\n", + "After hill transform: 0.9837508804761851\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,509.81\n", + "Adstocked value: 108,509.99\n", + "Saturated value: 0.9988\n", + "Final response: 27949.0499\n", + "Raw spend: 108509.81232346132\n", + "After adstock: 108509.98879404955\n", + "After hill transform: 0.9988085007235772\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,257.58\n", + "Adstocked value: 171,258.80\n", + "Saturated value: 0.5198\n", + "Final response: 280757.6569\n", + "Raw spend: 171257.58118794893\n", + "After adstock: 171258.80341017115\n", + "After hill transform: 0.5197897930744179\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 476,455.14\n", + "Adstocked value: 476,455.47\n", + "Saturated value: 0.6542\n", + "Final response: 93485.8488\n", + "Raw spend: 476455.139753248\n", + "After adstock: 476455.47308658133\n", + "After hill transform: 0.6541699616390785\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,889.56\n", + "Adstocked value: 107,889.89\n", + "Saturated value: 0.9838\n", + "Final response: 66083.9920\n", + "Raw spend: 107889.55610055578\n", + "After adstock: 107889.88943388911\n", + "After hill transform: 0.9837508804761851\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,509.81\n", + "Adstocked value: 108,509.99\n", + "Saturated value: 0.9988\n", + "Final response: 27949.0499\n", + "Raw spend: 108509.81232346132\n", + "After adstock: 108509.98879404955\n", + "After hill transform: 0.9988085007235772\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,257.58\n", + "Adstocked value: 171,258.80\n", + "Saturated value: 0.5198\n", + "Final response: 280757.6569\n", + "Raw spend: 171257.58118796383\n", + "After adstock: 171258.80341018605\n", + "After hill transform: 0.5197897930744829\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 476,455.14\n", + "Adstocked value: 476,455.47\n", + "Saturated value: 0.6542\n", + "Final response: 93485.8488\n", + "Raw spend: 476455.139753248\n", + "After adstock: 476455.47308658133\n", + "After hill transform: 0.6541699616390785\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,889.56\n", + "Adstocked value: 107,889.89\n", + "Saturated value: 0.9838\n", + "Final response: 66083.9920\n", + "Raw spend: 107889.55610055578\n", + "After adstock: 107889.88943388911\n", + "After hill transform: 0.9837508804761851\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,509.81\n", + "Adstocked value: 108,509.99\n", + "Saturated value: 0.9988\n", + "Final response: 27949.0499\n", + "Raw spend: 108509.81232346132\n", + "After adstock: 108509.98879404955\n", + "After hill transform: 0.9988085007235772\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,257.58\n", + "Adstocked value: 171,258.80\n", + "Saturated value: 0.5198\n", + "Final response: 280757.6569\n", + "Raw spend: 171257.58118794893\n", + "After adstock: 171258.80341017115\n", + "After hill transform: 0.5197897930744179\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 476,455.14\n", + "Adstocked value: 476,455.47\n", + "Saturated value: 0.6542\n", + "Final response: 93485.8488\n", + "Raw spend: 476455.1397532629\n", + "After adstock: 476455.47308659623\n", + "After hill transform: 0.6541699616390827\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,889.56\n", + "Adstocked value: 107,889.89\n", + "Saturated value: 0.9838\n", + "Final response: 66083.9920\n", + "Raw spend: 107889.55610055578\n", + "After adstock: 107889.88943388911\n", + "After hill transform: 0.9837508804761851\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,509.81\n", + "Adstocked value: 108,509.99\n", + "Saturated value: 0.9988\n", + "Final response: 27949.0499\n", + "Raw spend: 108509.81232346132\n", + "After adstock: 108509.98879404955\n", + "After hill transform: 0.9988085007235772\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,257.58\n", + "Adstocked value: 171,258.80\n", + "Saturated value: 0.5198\n", + "Final response: 280757.6569\n", + "Raw spend: 171257.58118794893\n", + "After adstock: 171258.80341017115\n", + "After hill transform: 0.5197897930744179\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 476,455.14\n", + "Adstocked value: 476,455.47\n", + "Saturated value: 0.6542\n", + "Final response: 93485.8488\n", + "Raw spend: 476455.139753248\n", + "After adstock: 476455.47308658133\n", + "After hill transform: 0.6541699616390785\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,889.56\n", + "Adstocked value: 107,889.89\n", + "Saturated value: 0.9838\n", + "Final response: 66083.9920\n", + "Raw spend: 107889.55610057068\n", + "After adstock: 107889.88943390401\n", + "After hill transform: 0.983750880476191\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,509.81\n", + "Adstocked value: 108,509.99\n", + "Saturated value: 0.9988\n", + "Final response: 27949.0499\n", + "Raw spend: 108509.81232346132\n", + "After adstock: 108509.98879404955\n", + "After hill transform: 0.9988085007235772\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,257.58\n", + "Adstocked value: 171,258.80\n", + "Saturated value: 0.5198\n", + "Final response: 280757.6569\n", + "Raw spend: 171257.58118794893\n", + "After adstock: 171258.80341017115\n", + "After hill transform: 0.5197897930744179\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 476,455.14\n", + "Adstocked value: 476,455.47\n", + "Saturated value: 0.6542\n", + "Final response: 93485.8488\n", + "Raw spend: 476455.139753248\n", + "After adstock: 476455.47308658133\n", + "After hill transform: 0.6541699616390785\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,889.56\n", + "Adstocked value: 107,889.89\n", + "Saturated value: 0.9838\n", + "Final response: 66083.9920\n", + "Raw spend: 107889.55610055578\n", + "After adstock: 107889.88943388911\n", + "After hill transform: 0.9837508804761851\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,509.81\n", + "Adstocked value: 108,509.99\n", + "Saturated value: 0.9988\n", + "Final response: 27949.0499\n", + "Raw spend: 108509.81232347622\n", + "After adstock: 108509.98879406445\n", + "After hill transform: 0.9988085007235776\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,257.58\n", + "Adstocked value: 171,258.80\n", + "Saturated value: 0.5198\n", + "Final response: 280757.6569\n", + "Raw spend: 171257.58118794893\n", + "After adstock: 171258.80341017115\n", + "After hill transform: 0.5197897930744179\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 476,455.14\n", + "Adstocked value: 476,455.47\n", + "Saturated value: 0.6542\n", + "Final response: 93485.8488\n", + "Raw spend: 476455.139753248\n", + "After adstock: 476455.47308658133\n", + "After hill transform: 0.6541699616390785\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,889.56\n", + "Adstocked value: 107,889.89\n", + "Saturated value: 0.9838\n", + "Final response: 66083.9920\n", + "Raw spend: 107889.55610055578\n", + "After adstock: 107889.88943388911\n", + "After hill transform: 0.9837508804761851\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,509.81\n", + "Adstocked value: 108,509.99\n", + "Saturated value: 0.9988\n", + "Final response: 27949.0499\n", + "Raw spend: 108509.81232346132\n", + "After adstock: 108509.98879404955\n", + "After hill transform: 0.9988085007235772\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,257.58\n", + "Adstocked value: 171,258.80\n", + "Saturated value: 0.5198\n", + "Final response: 280757.6569\n", + "Raw spend: 171257.58118796383\n", + "After adstock: 171258.80341018605\n", + "After hill transform: 0.5197897930744829\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 476,455.14\n", + "Adstocked value: 476,455.47\n", + "Saturated value: 0.6542\n", + "Final response: 93485.8488\n", + "Raw spend: 476455.139753248\n", + "After adstock: 476455.47308658133\n", + "After hill transform: 0.6541699616390785\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,889.56\n", + "Adstocked value: 107,889.89\n", + "Saturated value: 0.9838\n", + "Final response: 66083.9920\n", + "Raw spend: 107889.55610055578\n", + "After adstock: 107889.88943388911\n", + "After hill transform: 0.9837508804761851\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,509.81\n", + "Adstocked value: 108,509.99\n", + "Saturated value: 0.9988\n", + "Final response: 27949.0499\n", + "Raw spend: 108509.81232346132\n", + "After adstock: 108509.98879404955\n", + "After hill transform: 0.9988085007235772\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,257.58\n", + "Adstocked value: 171,258.80\n", + "Saturated value: 0.5198\n", + "Final response: 280757.6569\n", + "Raw spend: 171257.58118794893\n", + "After adstock: 171258.80341017115\n", + "After hill transform: 0.5197897930744179\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 476,455.14\n", + "Adstocked value: 476,455.47\n", + "Saturated value: 0.6542\n", + "Final response: 93485.8488\n", + "Raw spend: 476455.1397532629\n", + "After adstock: 476455.47308659623\n", + "After hill transform: 0.6541699616390827\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,889.56\n", + "Adstocked value: 107,889.89\n", + "Saturated value: 0.9838\n", + "Final response: 66083.9920\n", + "Raw spend: 107889.55610055578\n", + "After adstock: 107889.88943388911\n", + "After hill transform: 0.9837508804761851\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,509.81\n", + "Adstocked value: 108,509.99\n", + "Saturated value: 0.9988\n", + "Final response: 27949.0499\n", + "Raw spend: 108509.81232346132\n", + "After adstock: 108509.98879404955\n", + "After hill transform: 0.9988085007235772\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,257.58\n", + "Adstocked value: 171,258.80\n", + "Saturated value: 0.5198\n", + "Final response: 280757.6569\n", + "Raw spend: 171257.58118794893\n", + "After adstock: 171258.80341017115\n", + "After hill transform: 0.5197897930744179\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 476,455.14\n", + "Adstocked value: 476,455.47\n", + "Saturated value: 0.6542\n", + "Final response: 93485.8488\n", + "Raw spend: 476455.139753248\n", + "After adstock: 476455.47308658133\n", + "After hill transform: 0.6541699616390785\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,889.56\n", + "Adstocked value: 107,889.89\n", + "Saturated value: 0.9838\n", + "Final response: 66083.9920\n", + "Raw spend: 107889.55610057068\n", + "After adstock: 107889.88943390401\n", + "After hill transform: 0.983750880476191\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,509.81\n", + "Adstocked value: 108,509.99\n", + "Saturated value: 0.9988\n", + "Final response: 27949.0499\n", + "Raw spend: 108509.81232346132\n", + "After adstock: 108509.98879404955\n", + "After hill transform: 0.9988085007235772\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,257.58\n", + "Adstocked value: 171,258.80\n", + "Saturated value: 0.5198\n", + "Final response: 280757.6569\n", + "Raw spend: 171257.58118794893\n", + "After adstock: 171258.80341017115\n", + "After hill transform: 0.5197897930744179\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 476,455.14\n", + "Adstocked value: 476,455.47\n", + "Saturated value: 0.6542\n", + "Final response: 93485.8488\n", + "Raw spend: 476455.139753248\n", + "After adstock: 476455.47308658133\n", + "After hill transform: 0.6541699616390785\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,889.56\n", + "Adstocked value: 107,889.89\n", + "Saturated value: 0.9838\n", + "Final response: 66083.9920\n", + "Raw spend: 107889.55610055578\n", + "After adstock: 107889.88943388911\n", + "After hill transform: 0.9837508804761851\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,509.81\n", + "Adstocked value: 108,509.99\n", + "Saturated value: 0.9988\n", + "Final response: 27949.0499\n", + "Raw spend: 108509.81232347622\n", + "After adstock: 108509.98879406445\n", + "After hill transform: 0.9988085007235776\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,262.59\n", + "Adstocked value: 171,263.82\n", + "Saturated value: 0.5198\n", + "Final response: 280769.4814\n", + "Raw spend: 171262.59362393923\n", + "After adstock: 171263.81584616145\n", + "After hill transform: 0.5198116847426237\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 476,477.79\n", + "Adstocked value: 476,478.12\n", + "Saturated value: 0.6542\n", + "Final response: 93486.7503\n", + "Raw spend: 476477.7915101582\n", + "After adstock: 476478.12484349153\n", + "After hill transform: 0.6541762693481118\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,888.13\n", + "Adstocked value: 107,888.47\n", + "Saturated value: 0.9838\n", + "Final response: 66083.9547\n", + "Raw spend: 107888.13320175342\n", + "After adstock: 107888.46653508674\n", + "After hill transform: 0.9837503254719074\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,509.94\n", + "Adstocked value: 108,510.11\n", + "Saturated value: 0.9988\n", + "Final response: 27949.0500\n", + "Raw spend: 108509.93639126826\n", + "After adstock: 108510.1128618565\n", + "After hill transform: 0.998808504500031\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,262.59\n", + "Adstocked value: 171,263.82\n", + "Saturated value: 0.5198\n", + "Final response: 280769.4814\n", + "Raw spend: 171262.59362393923\n", + "After adstock: 171263.81584616145\n", + "After hill transform: 0.5198116847426237\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 476,477.79\n", + "Adstocked value: 476,478.12\n", + "Saturated value: 0.6542\n", + "Final response: 93486.7503\n", + "Raw spend: 476477.7915101582\n", + "After adstock: 476478.12484349153\n", + "After hill transform: 0.6541762693481118\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,888.13\n", + "Adstocked value: 107,888.47\n", + "Saturated value: 0.9838\n", + "Final response: 66083.9547\n", + "Raw spend: 107888.13320175342\n", + "After adstock: 107888.46653508674\n", + "After hill transform: 0.9837503254719074\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,509.94\n", + "Adstocked value: 108,510.11\n", + "Saturated value: 0.9988\n", + "Final response: 27949.0500\n", + "Raw spend: 108509.93639126826\n", + "After adstock: 108510.1128618565\n", + "After hill transform: 0.998808504500031\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,258.08\n", + "Adstocked value: 171,259.30\n", + "Saturated value: 0.5198\n", + "Final response: 280758.8393\n", + "Raw spend: 171258.08243154795\n", + "After adstock: 171259.30465377017\n", + "After hill transform: 0.5197919822734922\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 476,457.40\n", + "Adstocked value: 476,457.74\n", + "Saturated value: 0.6542\n", + "Final response: 93485.9390\n", + "Raw spend: 476457.404928939\n", + "After adstock: 476457.7382622723\n", + "After hill transform: 0.6541705924259168\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,889.41\n", + "Adstocked value: 107,889.75\n", + "Saturated value: 0.9838\n", + "Final response: 66083.9882\n", + "Raw spend: 107889.41381067554\n", + "After adstock: 107889.74714400887\n", + "After hill transform: 0.9837508249769257\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,509.82\n", + "Adstocked value: 108,510.00\n", + "Saturated value: 0.9988\n", + "Final response: 27949.0499\n", + "Raw spend: 108509.824730242\n", + "After adstock: 108510.00120083024\n", + "After hill transform: 0.9988085011012233\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,258.08\n", + "Adstocked value: 171,259.30\n", + "Saturated value: 0.5198\n", + "Final response: 280758.8393\n", + "Raw spend: 171258.08243154795\n", + "After adstock: 171259.30465377017\n", + "After hill transform: 0.5197919822734922\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 476,457.40\n", + "Adstocked value: 476,457.74\n", + "Saturated value: 0.6542\n", + "Final response: 93485.9390\n", + "Raw spend: 476457.404928939\n", + "After adstock: 476457.7382622723\n", + "After hill transform: 0.6541705924259168\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,889.41\n", + "Adstocked value: 107,889.75\n", + "Saturated value: 0.9838\n", + "Final response: 66083.9882\n", + "Raw spend: 107889.41381067554\n", + "After adstock: 107889.74714400887\n", + "After hill transform: 0.9837508249769257\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,509.82\n", + "Adstocked value: 108,510.00\n", + "Saturated value: 0.9988\n", + "Final response: 27949.0499\n", + "Raw spend: 108509.824730242\n", + "After adstock: 108510.00120083024\n", + "After hill transform: 0.9988085011012233\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,258.08\n", + "Adstocked value: 171,259.30\n", + "Saturated value: 0.5198\n", + "Final response: 280758.8393\n", + "Raw spend: 171258.08243156286\n", + "After adstock: 171259.30465378508\n", + "After hill transform: 0.5197919822735573\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 476,457.40\n", + "Adstocked value: 476,457.74\n", + "Saturated value: 0.6542\n", + "Final response: 93485.9390\n", + "Raw spend: 476457.404928939\n", + "After adstock: 476457.7382622723\n", + "After hill transform: 0.6541705924259168\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,889.41\n", + "Adstocked value: 107,889.75\n", + "Saturated value: 0.9838\n", + "Final response: 66083.9882\n", + "Raw spend: 107889.41381067554\n", + "After adstock: 107889.74714400887\n", + "After hill transform: 0.9837508249769257\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,509.82\n", + "Adstocked value: 108,510.00\n", + "Saturated value: 0.9988\n", + "Final response: 27949.0499\n", + "Raw spend: 108509.824730242\n", + "After adstock: 108510.00120083024\n", + "After hill transform: 0.9988085011012233\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,258.08\n", + "Adstocked value: 171,259.30\n", + "Saturated value: 0.5198\n", + "Final response: 280758.8393\n", + "Raw spend: 171258.08243154795\n", + "After adstock: 171259.30465377017\n", + "After hill transform: 0.5197919822734922\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 476,457.40\n", + "Adstocked value: 476,457.74\n", + "Saturated value: 0.6542\n", + "Final response: 93485.9390\n", + "Raw spend: 476457.4049289539\n", + "After adstock: 476457.7382622872\n", + "After hill transform: 0.6541705924259209\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,889.41\n", + "Adstocked value: 107,889.75\n", + "Saturated value: 0.9838\n", + "Final response: 66083.9882\n", + "Raw spend: 107889.41381067554\n", + "After adstock: 107889.74714400887\n", + "After hill transform: 0.9837508249769257\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,509.82\n", + "Adstocked value: 108,510.00\n", + "Saturated value: 0.9988\n", + "Final response: 27949.0499\n", + "Raw spend: 108509.824730242\n", + "After adstock: 108510.00120083024\n", + "After hill transform: 0.9988085011012233\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,258.08\n", + "Adstocked value: 171,259.30\n", + "Saturated value: 0.5198\n", + "Final response: 280758.8393\n", + "Raw spend: 171258.08243154795\n", + "After adstock: 171259.30465377017\n", + "After hill transform: 0.5197919822734922\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 476,457.40\n", + "Adstocked value: 476,457.74\n", + "Saturated value: 0.6542\n", + "Final response: 93485.9390\n", + "Raw spend: 476457.404928939\n", + "After adstock: 476457.7382622723\n", + "After hill transform: 0.6541705924259168\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,889.41\n", + "Adstocked value: 107,889.75\n", + "Saturated value: 0.9838\n", + "Final response: 66083.9882\n", + "Raw spend: 107889.41381069044\n", + "After adstock: 107889.74714402377\n", + "After hill transform: 0.9837508249769314\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,509.82\n", + "Adstocked value: 108,510.00\n", + "Saturated value: 0.9988\n", + "Final response: 27949.0499\n", + "Raw spend: 108509.824730242\n", + "After adstock: 108510.00120083024\n", + "After hill transform: 0.9988085011012233\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,258.08\n", + "Adstocked value: 171,259.30\n", + "Saturated value: 0.5198\n", + "Final response: 280758.8393\n", + "Raw spend: 171258.08243154795\n", + "After adstock: 171259.30465377017\n", + "After hill transform: 0.5197919822734922\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 476,457.40\n", + "Adstocked value: 476,457.74\n", + "Saturated value: 0.6542\n", + "Final response: 93485.9390\n", + "Raw spend: 476457.404928939\n", + "After adstock: 476457.7382622723\n", + "After hill transform: 0.6541705924259168\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,889.41\n", + "Adstocked value: 107,889.75\n", + "Saturated value: 0.9838\n", + "Final response: 66083.9882\n", + "Raw spend: 107889.41381067554\n", + "After adstock: 107889.74714400887\n", + "After hill transform: 0.9837508249769257\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,509.82\n", + "Adstocked value: 108,510.00\n", + "Saturated value: 0.9988\n", + "Final response: 27949.0499\n", + "Raw spend: 108509.8247302569\n", + "After adstock: 108510.00120084514\n", + "After hill transform: 0.9988085011012238\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,258.08\n", + "Adstocked value: 171,259.30\n", + "Saturated value: 0.5198\n", + "Final response: 280758.8393\n", + "Raw spend: 171258.08243154795\n", + "After adstock: 171259.30465377017\n", + "After hill transform: 0.5197919822734922\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 476,457.40\n", + "Adstocked value: 476,457.74\n", + "Saturated value: 0.6542\n", + "Final response: 93485.9390\n", + "Raw spend: 476457.404928939\n", + "After adstock: 476457.7382622723\n", + "After hill transform: 0.6541705924259168\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,889.41\n", + "Adstocked value: 107,889.75\n", + "Saturated value: 0.9838\n", + "Final response: 66083.9882\n", + "Raw spend: 107889.41381067554\n", + "After adstock: 107889.74714400887\n", + "After hill transform: 0.9837508249769257\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,509.82\n", + "Adstocked value: 108,510.00\n", + "Saturated value: 0.9988\n", + "Final response: 27949.0499\n", + "Raw spend: 108509.824730242\n", + "After adstock: 108510.00120083024\n", + "After hill transform: 0.9988085011012233\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,258.08\n", + "Adstocked value: 171,259.30\n", + "Saturated value: 0.5198\n", + "Final response: 280758.8393\n", + "Raw spend: 171258.08243156286\n", + "After adstock: 171259.30465378508\n", + "After hill transform: 0.5197919822735573\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 476,457.40\n", + "Adstocked value: 476,457.74\n", + "Saturated value: 0.6542\n", + "Final response: 93485.9390\n", + "Raw spend: 476457.404928939\n", + "After adstock: 476457.7382622723\n", + "After hill transform: 0.6541705924259168\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,889.41\n", + "Adstocked value: 107,889.75\n", + "Saturated value: 0.9838\n", + "Final response: 66083.9882\n", + "Raw spend: 107889.41381067554\n", + "After adstock: 107889.74714400887\n", + "After hill transform: 0.9837508249769257\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,509.82\n", + "Adstocked value: 108,510.00\n", + "Saturated value: 0.9988\n", + "Final response: 27949.0499\n", + "Raw spend: 108509.824730242\n", + "After adstock: 108510.00120083024\n", + "After hill transform: 0.9988085011012233\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,258.08\n", + "Adstocked value: 171,259.30\n", + "Saturated value: 0.5198\n", + "Final response: 280758.8393\n", + "Raw spend: 171258.08243154795\n", + "After adstock: 171259.30465377017\n", + "After hill transform: 0.5197919822734922\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 476,457.40\n", + "Adstocked value: 476,457.74\n", + "Saturated value: 0.6542\n", + "Final response: 93485.9390\n", + "Raw spend: 476457.4049289539\n", + "After adstock: 476457.7382622872\n", + "After hill transform: 0.6541705924259209\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,889.41\n", + "Adstocked value: 107,889.75\n", + "Saturated value: 0.9838\n", + "Final response: 66083.9882\n", + "Raw spend: 107889.41381067554\n", + "After adstock: 107889.74714400887\n", + "After hill transform: 0.9837508249769257\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,509.82\n", + "Adstocked value: 108,510.00\n", + "Saturated value: 0.9988\n", + "Final response: 27949.0499\n", + "Raw spend: 108509.824730242\n", + "After adstock: 108510.00120083024\n", + "After hill transform: 0.9988085011012233\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,258.08\n", + "Adstocked value: 171,259.30\n", + "Saturated value: 0.5198\n", + "Final response: 280758.8393\n", + "Raw spend: 171258.08243154795\n", + "After adstock: 171259.30465377017\n", + "After hill transform: 0.5197919822734922\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 476,457.40\n", + "Adstocked value: 476,457.74\n", + "Saturated value: 0.6542\n", + "Final response: 93485.9390\n", + "Raw spend: 476457.404928939\n", + "After adstock: 476457.7382622723\n", + "After hill transform: 0.6541705924259168\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,889.41\n", + "Adstocked value: 107,889.75\n", + "Saturated value: 0.9838\n", + "Final response: 66083.9882\n", + "Raw spend: 107889.41381069044\n", + "After adstock: 107889.74714402377\n", + "After hill transform: 0.9837508249769314\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,509.82\n", + "Adstocked value: 108,510.00\n", + "Saturated value: 0.9988\n", + "Final response: 27949.0499\n", + "Raw spend: 108509.824730242\n", + "After adstock: 108510.00120083024\n", + "After hill transform: 0.9988085011012233\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,258.08\n", + "Adstocked value: 171,259.30\n", + "Saturated value: 0.5198\n", + "Final response: 280758.8393\n", + "Raw spend: 171258.08243154795\n", + "After adstock: 171259.30465377017\n", + "After hill transform: 0.5197919822734922\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 476,457.40\n", + "Adstocked value: 476,457.74\n", + "Saturated value: 0.6542\n", + "Final response: 93485.9390\n", + "Raw spend: 476457.404928939\n", + "After adstock: 476457.7382622723\n", + "After hill transform: 0.6541705924259168\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,889.41\n", + "Adstocked value: 107,889.75\n", + "Saturated value: 0.9838\n", + "Final response: 66083.9882\n", + "Raw spend: 107889.41381067554\n", + "After adstock: 107889.74714400887\n", + "After hill transform: 0.9837508249769257\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,509.82\n", + "Adstocked value: 108,510.00\n", + "Saturated value: 0.9988\n", + "Final response: 27949.0499\n", + "Raw spend: 108509.8247302569\n", + "After adstock: 108510.00120084514\n", + "After hill transform: 0.9988085011012238\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,285.76\n", + "Adstocked value: 171,286.98\n", + "Saturated value: 0.5199\n", + "Final response: 280824.1220\n", + "Raw spend: 171285.75805316298\n", + "After adstock: 171286.9802753852\n", + "After hill transform: 0.519912845401581\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 476,559.05\n", + "Adstocked value: 476,559.38\n", + "Saturated value: 0.6542\n", + "Final response: 93489.9834\n", + "Raw spend: 476559.04658724554\n", + "After adstock: 476559.37992057885\n", + "After hill transform: 0.654198893085517\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,883.83\n", + "Adstocked value: 107,884.17\n", + "Saturated value: 0.9837\n", + "Final response: 66083.8420\n", + "Raw spend: 107883.83487411801\n", + "After adstock: 107884.16820745134\n", + "After hill transform: 0.9837486487436731\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,517.25\n", + "Adstocked value: 108,517.42\n", + "Saturated value: 0.9988\n", + "Final response: 27949.0562\n", + "Raw spend: 108517.24519189632\n", + "After adstock: 108517.42166248456\n", + "After hill transform: 0.9988087269411815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,285.76\n", + "Adstocked value: 171,286.98\n", + "Saturated value: 0.5199\n", + "Final response: 280824.1220\n", + "Raw spend: 171285.75805316298\n", + "After adstock: 171286.9802753852\n", + "After hill transform: 0.519912845401581\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 476,559.05\n", + "Adstocked value: 476,559.38\n", + "Saturated value: 0.6542\n", + "Final response: 93489.9834\n", + "Raw spend: 476559.04658724554\n", + "After adstock: 476559.37992057885\n", + "After hill transform: 0.654198893085517\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,883.83\n", + "Adstocked value: 107,884.17\n", + "Saturated value: 0.9837\n", + "Final response: 66083.8420\n", + "Raw spend: 107883.83487411801\n", + "After adstock: 107884.16820745134\n", + "After hill transform: 0.9837486487436731\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,517.25\n", + "Adstocked value: 108,517.42\n", + "Saturated value: 0.9988\n", + "Final response: 27949.0562\n", + "Raw spend: 108517.24519189632\n", + "After adstock: 108517.42166248456\n", + "After hill transform: 0.9988087269411815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,260.85\n", + "Adstocked value: 171,262.07\n", + "Saturated value: 0.5198\n", + "Final response: 280765.3681\n", + "Raw spend: 171260.84999370945\n", + "After adstock: 171262.07221593166\n", + "After hill transform: 0.5198040695696761\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 476,467.57\n", + "Adstocked value: 476,467.90\n", + "Saturated value: 0.6542\n", + "Final response: 93486.3435\n", + "Raw spend: 476467.56909476966\n", + "After adstock: 476467.90242810297\n", + "After hill transform: 0.654173422812674\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,888.86\n", + "Adstocked value: 107,889.19\n", + "Saturated value: 0.9838\n", + "Final response: 66083.9736\n", + "Raw spend: 107888.85591701978\n", + "After adstock: 107889.18925035311\n", + "After hill transform: 0.9837506073715622\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,510.57\n", + "Adstocked value: 108,510.74\n", + "Saturated value: 0.9988\n", + "Final response: 27949.0505\n", + "Raw spend: 108510.56677640743\n", + "After adstock: 108510.74324699567\n", + "After hill transform: 0.9988085236878383\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,260.85\n", + "Adstocked value: 171,262.07\n", + "Saturated value: 0.5198\n", + "Final response: 280765.3681\n", + "Raw spend: 171260.84999370945\n", + "After adstock: 171262.07221593166\n", + "After hill transform: 0.5198040695696761\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 476,467.57\n", + "Adstocked value: 476,467.90\n", + "Saturated value: 0.6542\n", + "Final response: 93486.3435\n", + "Raw spend: 476467.56909476966\n", + "After adstock: 476467.90242810297\n", + "After hill transform: 0.654173422812674\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,888.86\n", + "Adstocked value: 107,889.19\n", + "Saturated value: 0.9838\n", + "Final response: 66083.9736\n", + "Raw spend: 107888.85591701978\n", + "After adstock: 107889.18925035311\n", + "After hill transform: 0.9837506073715622\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,510.57\n", + "Adstocked value: 108,510.74\n", + "Saturated value: 0.9988\n", + "Final response: 27949.0505\n", + "Raw spend: 108510.56677640743\n", + "After adstock: 108510.74324699567\n", + "After hill transform: 0.9988085236878383\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,260.85\n", + "Adstocked value: 171,262.07\n", + "Saturated value: 0.5198\n", + "Final response: 280765.3681\n", + "Raw spend: 171260.84999372435\n", + "After adstock: 171262.07221594657\n", + "After hill transform: 0.519804069569741\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 476,467.57\n", + "Adstocked value: 476,467.90\n", + "Saturated value: 0.6542\n", + "Final response: 93486.3435\n", + "Raw spend: 476467.56909476966\n", + "After adstock: 476467.90242810297\n", + "After hill transform: 0.654173422812674\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,888.86\n", + "Adstocked value: 107,889.19\n", + "Saturated value: 0.9838\n", + "Final response: 66083.9736\n", + "Raw spend: 107888.85591701978\n", + "After adstock: 107889.18925035311\n", + "After hill transform: 0.9837506073715622\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,510.57\n", + "Adstocked value: 108,510.74\n", + "Saturated value: 0.9988\n", + "Final response: 27949.0505\n", + "Raw spend: 108510.56677640743\n", + "After adstock: 108510.74324699567\n", + "After hill transform: 0.9988085236878383\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,260.85\n", + "Adstocked value: 171,262.07\n", + "Saturated value: 0.5198\n", + "Final response: 280765.3681\n", + "Raw spend: 171260.84999370945\n", + "After adstock: 171262.07221593166\n", + "After hill transform: 0.5198040695696761\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 476,467.57\n", + "Adstocked value: 476,467.90\n", + "Saturated value: 0.6542\n", + "Final response: 93486.3435\n", + "Raw spend: 476467.56909478456\n", + "After adstock: 476467.9024281179\n", + "After hill transform: 0.6541734228126782\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,888.86\n", + "Adstocked value: 107,889.19\n", + "Saturated value: 0.9838\n", + "Final response: 66083.9736\n", + "Raw spend: 107888.85591701978\n", + "After adstock: 107889.18925035311\n", + "After hill transform: 0.9837506073715622\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,510.57\n", + "Adstocked value: 108,510.74\n", + "Saturated value: 0.9988\n", + "Final response: 27949.0505\n", + "Raw spend: 108510.56677640743\n", + "After adstock: 108510.74324699567\n", + "After hill transform: 0.9988085236878383\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,260.85\n", + "Adstocked value: 171,262.07\n", + "Saturated value: 0.5198\n", + "Final response: 280765.3681\n", + "Raw spend: 171260.84999370945\n", + "After adstock: 171262.07221593166\n", + "After hill transform: 0.5198040695696761\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 476,467.57\n", + "Adstocked value: 476,467.90\n", + "Saturated value: 0.6542\n", + "Final response: 93486.3435\n", + "Raw spend: 476467.56909476966\n", + "After adstock: 476467.90242810297\n", + "After hill transform: 0.654173422812674\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,888.86\n", + "Adstocked value: 107,889.19\n", + "Saturated value: 0.9838\n", + "Final response: 66083.9736\n", + "Raw spend: 107888.85591703469\n", + "After adstock: 107889.18925036801\n", + "After hill transform: 0.9837506073715679\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,510.57\n", + "Adstocked value: 108,510.74\n", + "Saturated value: 0.9988\n", + "Final response: 27949.0505\n", + "Raw spend: 108510.56677640743\n", + "After adstock: 108510.74324699567\n", + "After hill transform: 0.9988085236878383\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,260.85\n", + "Adstocked value: 171,262.07\n", + "Saturated value: 0.5198\n", + "Final response: 280765.3681\n", + "Raw spend: 171260.84999370945\n", + "After adstock: 171262.07221593166\n", + "After hill transform: 0.5198040695696761\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 476,467.57\n", + "Adstocked value: 476,467.90\n", + "Saturated value: 0.6542\n", + "Final response: 93486.3435\n", + "Raw spend: 476467.56909476966\n", + "After adstock: 476467.90242810297\n", + "After hill transform: 0.654173422812674\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,888.86\n", + "Adstocked value: 107,889.19\n", + "Saturated value: 0.9838\n", + "Final response: 66083.9736\n", + "Raw spend: 107888.85591701978\n", + "After adstock: 107889.18925035311\n", + "After hill transform: 0.9837506073715622\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,510.57\n", + "Adstocked value: 108,510.74\n", + "Saturated value: 0.9988\n", + "Final response: 27949.0505\n", + "Raw spend: 108510.56677642233\n", + "After adstock: 108510.74324701057\n", + "After hill transform: 0.9988085236878389\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,260.85\n", + "Adstocked value: 171,262.07\n", + "Saturated value: 0.5198\n", + "Final response: 280765.3681\n", + "Raw spend: 171260.84999370945\n", + "After adstock: 171262.07221593166\n", + "After hill transform: 0.5198040695696761\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 476,467.57\n", + "Adstocked value: 476,467.90\n", + "Saturated value: 0.6542\n", + "Final response: 93486.3435\n", + "Raw spend: 476467.56909476966\n", + "After adstock: 476467.90242810297\n", + "After hill transform: 0.654173422812674\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,888.86\n", + "Adstocked value: 107,889.19\n", + "Saturated value: 0.9838\n", + "Final response: 66083.9736\n", + "Raw spend: 107888.85591701978\n", + "After adstock: 107889.18925035311\n", + "After hill transform: 0.9837506073715622\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,510.57\n", + "Adstocked value: 108,510.74\n", + "Saturated value: 0.9988\n", + "Final response: 27949.0505\n", + "Raw spend: 108510.56677640743\n", + "After adstock: 108510.74324699567\n", + "After hill transform: 0.9988085236878383\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,260.85\n", + "Adstocked value: 171,262.07\n", + "Saturated value: 0.5198\n", + "Final response: 280765.3681\n", + "Raw spend: 171260.84999372435\n", + "After adstock: 171262.07221594657\n", + "After hill transform: 0.519804069569741\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 476,467.57\n", + "Adstocked value: 476,467.90\n", + "Saturated value: 0.6542\n", + "Final response: 93486.3435\n", + "Raw spend: 476467.56909476966\n", + "After adstock: 476467.90242810297\n", + "After hill transform: 0.654173422812674\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,888.86\n", + "Adstocked value: 107,889.19\n", + "Saturated value: 0.9838\n", + "Final response: 66083.9736\n", + "Raw spend: 107888.85591701978\n", + "After adstock: 107889.18925035311\n", + "After hill transform: 0.9837506073715622\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,510.57\n", + "Adstocked value: 108,510.74\n", + "Saturated value: 0.9988\n", + "Final response: 27949.0505\n", + "Raw spend: 108510.56677640743\n", + "After adstock: 108510.74324699567\n", + "After hill transform: 0.9988085236878383\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,260.85\n", + "Adstocked value: 171,262.07\n", + "Saturated value: 0.5198\n", + "Final response: 280765.3681\n", + "Raw spend: 171260.84999370945\n", + "After adstock: 171262.07221593166\n", + "After hill transform: 0.5198040695696761\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 476,467.57\n", + "Adstocked value: 476,467.90\n", + "Saturated value: 0.6542\n", + "Final response: 93486.3435\n", + "Raw spend: 476467.56909478456\n", + "After adstock: 476467.9024281179\n", + "After hill transform: 0.6541734228126782\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,888.86\n", + "Adstocked value: 107,889.19\n", + "Saturated value: 0.9838\n", + "Final response: 66083.9736\n", + "Raw spend: 107888.85591701978\n", + "After adstock: 107889.18925035311\n", + "After hill transform: 0.9837506073715622\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,510.57\n", + "Adstocked value: 108,510.74\n", + "Saturated value: 0.9988\n", + "Final response: 27949.0505\n", + "Raw spend: 108510.56677640743\n", + "After adstock: 108510.74324699567\n", + "After hill transform: 0.9988085236878383\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,260.85\n", + "Adstocked value: 171,262.07\n", + "Saturated value: 0.5198\n", + "Final response: 280765.3681\n", + "Raw spend: 171260.84999370945\n", + "After adstock: 171262.07221593166\n", + "After hill transform: 0.5198040695696761\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 476,467.57\n", + "Adstocked value: 476,467.90\n", + "Saturated value: 0.6542\n", + "Final response: 93486.3435\n", + "Raw spend: 476467.56909476966\n", + "After adstock: 476467.90242810297\n", + "After hill transform: 0.654173422812674\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,888.86\n", + "Adstocked value: 107,889.19\n", + "Saturated value: 0.9838\n", + "Final response: 66083.9736\n", + "Raw spend: 107888.85591703469\n", + "After adstock: 107889.18925036801\n", + "After hill transform: 0.9837506073715679\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,510.57\n", + "Adstocked value: 108,510.74\n", + "Saturated value: 0.9988\n", + "Final response: 27949.0505\n", + "Raw spend: 108510.56677640743\n", + "After adstock: 108510.74324699567\n", + "After hill transform: 0.9988085236878383\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,260.85\n", + "Adstocked value: 171,262.07\n", + "Saturated value: 0.5198\n", + "Final response: 280765.3681\n", + "Raw spend: 171260.84999370945\n", + "After adstock: 171262.07221593166\n", + "After hill transform: 0.5198040695696761\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 476,467.57\n", + "Adstocked value: 476,467.90\n", + "Saturated value: 0.6542\n", + "Final response: 93486.3435\n", + "Raw spend: 476467.56909476966\n", + "After adstock: 476467.90242810297\n", + "After hill transform: 0.654173422812674\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,888.86\n", + "Adstocked value: 107,889.19\n", + "Saturated value: 0.9838\n", + "Final response: 66083.9736\n", + "Raw spend: 107888.85591701978\n", + "After adstock: 107889.18925035311\n", + "After hill transform: 0.9837506073715622\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,510.57\n", + "Adstocked value: 108,510.74\n", + "Saturated value: 0.9988\n", + "Final response: 27949.0505\n", + "Raw spend: 108510.56677642233\n", + "After adstock: 108510.74324701057\n", + "After hill transform: 0.9988085236878389\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,400.28\n", + "Adstocked value: 171,401.50\n", + "Saturated value: 0.5204\n", + "Final response: 281094.1277\n", + "Raw spend: 171400.27624316845\n", + "After adstock: 171401.49846539067\n", + "After hill transform: 0.5204127291876169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 476,947.81\n", + "Adstocked value: 476,948.14\n", + "Saturated value: 0.6543\n", + "Final response: 93505.4430\n", + "Raw spend: 476947.807713713\n", + "After adstock: 476948.1410470463\n", + "After hill transform: 0.6543070723036231\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,863.76\n", + "Adstocked value: 107,864.09\n", + "Saturated value: 0.9837\n", + "Final response: 66083.3157\n", + "Raw spend: 107863.75777167245\n", + "After adstock: 107864.09110500578\n", + "After hill transform: 0.983740813757472\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,557.07\n", + "Adstocked value: 108,557.24\n", + "Saturated value: 0.9988\n", + "Final response: 27949.0901\n", + "Raw spend: 108557.06690005258\n", + "After adstock: 108557.24337064082\n", + "After hill transform: 0.9988099379116189\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,400.28\n", + "Adstocked value: 171,401.50\n", + "Saturated value: 0.5204\n", + "Final response: 281094.1277\n", + "Raw spend: 171400.27624316845\n", + "After adstock: 171401.49846539067\n", + "After hill transform: 0.5204127291876169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 476,947.81\n", + "Adstocked value: 476,948.14\n", + "Saturated value: 0.6543\n", + "Final response: 93505.4430\n", + "Raw spend: 476947.807713713\n", + "After adstock: 476948.1410470463\n", + "After hill transform: 0.6543070723036231\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,863.76\n", + "Adstocked value: 107,864.09\n", + "Saturated value: 0.9837\n", + "Final response: 66083.3157\n", + "Raw spend: 107863.75777167245\n", + "After adstock: 107864.09110500578\n", + "After hill transform: 0.983740813757472\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,557.07\n", + "Adstocked value: 108,557.24\n", + "Saturated value: 0.9988\n", + "Final response: 27949.0901\n", + "Raw spend: 108557.06690005258\n", + "After adstock: 108557.24337064082\n", + "After hill transform: 0.9988099379116189\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,400.28\n", + "Adstocked value: 171,401.50\n", + "Saturated value: 0.5204\n", + "Final response: 281094.1277\n", + "Raw spend: 171400.27624318335\n", + "After adstock: 171401.49846540557\n", + "After hill transform: 0.520412729187682\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 476,947.81\n", + "Adstocked value: 476,948.14\n", + "Saturated value: 0.6543\n", + "Final response: 93505.4430\n", + "Raw spend: 476947.807713713\n", + "After adstock: 476948.1410470463\n", + "After hill transform: 0.6543070723036231\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,863.76\n", + "Adstocked value: 107,864.09\n", + "Saturated value: 0.9837\n", + "Final response: 66083.3157\n", + "Raw spend: 107863.75777167245\n", + "After adstock: 107864.09110500578\n", + "After hill transform: 0.983740813757472\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,557.07\n", + "Adstocked value: 108,557.24\n", + "Saturated value: 0.9988\n", + "Final response: 27949.0901\n", + "Raw spend: 108557.06690005258\n", + "After adstock: 108557.24337064082\n", + "After hill transform: 0.9988099379116189\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,400.28\n", + "Adstocked value: 171,401.50\n", + "Saturated value: 0.5204\n", + "Final response: 281094.1277\n", + "Raw spend: 171400.27624316845\n", + "After adstock: 171401.49846539067\n", + "After hill transform: 0.5204127291876169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 476,947.81\n", + "Adstocked value: 476,948.14\n", + "Saturated value: 0.6543\n", + "Final response: 93505.4430\n", + "Raw spend: 476947.8077137279\n", + "After adstock: 476948.1410470612\n", + "After hill transform: 0.6543070723036271\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,863.76\n", + "Adstocked value: 107,864.09\n", + "Saturated value: 0.9837\n", + "Final response: 66083.3157\n", + "Raw spend: 107863.75777167245\n", + "After adstock: 107864.09110500578\n", + "After hill transform: 0.983740813757472\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,557.07\n", + "Adstocked value: 108,557.24\n", + "Saturated value: 0.9988\n", + "Final response: 27949.0901\n", + "Raw spend: 108557.06690005258\n", + "After adstock: 108557.24337064082\n", + "After hill transform: 0.9988099379116189\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,400.28\n", + "Adstocked value: 171,401.50\n", + "Saturated value: 0.5204\n", + "Final response: 281094.1277\n", + "Raw spend: 171400.27624316845\n", + "After adstock: 171401.49846539067\n", + "After hill transform: 0.5204127291876169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 476,947.81\n", + "Adstocked value: 476,948.14\n", + "Saturated value: 0.6543\n", + "Final response: 93505.4430\n", + "Raw spend: 476947.807713713\n", + "After adstock: 476948.1410470463\n", + "After hill transform: 0.6543070723036231\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,863.76\n", + "Adstocked value: 107,864.09\n", + "Saturated value: 0.9837\n", + "Final response: 66083.3157\n", + "Raw spend: 107863.75777168735\n", + "After adstock: 107864.09110502068\n", + "After hill transform: 0.9837408137574778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,557.07\n", + "Adstocked value: 108,557.24\n", + "Saturated value: 0.9988\n", + "Final response: 27949.0901\n", + "Raw spend: 108557.06690005258\n", + "After adstock: 108557.24337064082\n", + "After hill transform: 0.9988099379116189\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,400.28\n", + "Adstocked value: 171,401.50\n", + "Saturated value: 0.5204\n", + "Final response: 281094.1277\n", + "Raw spend: 171400.27624316845\n", + "After adstock: 171401.49846539067\n", + "After hill transform: 0.5204127291876169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 476,947.81\n", + "Adstocked value: 476,948.14\n", + "Saturated value: 0.6543\n", + "Final response: 93505.4430\n", + "Raw spend: 476947.807713713\n", + "After adstock: 476948.1410470463\n", + "After hill transform: 0.6543070723036231\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,863.76\n", + "Adstocked value: 107,864.09\n", + "Saturated value: 0.9837\n", + "Final response: 66083.3157\n", + "Raw spend: 107863.75777167245\n", + "After adstock: 107864.09110500578\n", + "After hill transform: 0.983740813757472\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,557.07\n", + "Adstocked value: 108,557.24\n", + "Saturated value: 0.9988\n", + "Final response: 27949.0901\n", + "Raw spend: 108557.06690006748\n", + "After adstock: 108557.24337065572\n", + "After hill transform: 0.9988099379116193\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,400.28\n", + "Adstocked value: 171,401.50\n", + "Saturated value: 0.5204\n", + "Final response: 281094.1277\n", + "Raw spend: 171400.27624316845\n", + "After adstock: 171401.49846539067\n", + "After hill transform: 0.5204127291876169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 476,947.81\n", + "Adstocked value: 476,948.14\n", + "Saturated value: 0.6543\n", + "Final response: 93505.4430\n", + "Raw spend: 476947.807713713\n", + "After adstock: 476948.1410470463\n", + "After hill transform: 0.6543070723036231\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,863.76\n", + "Adstocked value: 107,864.09\n", + "Saturated value: 0.9837\n", + "Final response: 66083.3157\n", + "Raw spend: 107863.75777167245\n", + "After adstock: 107864.09110500578\n", + "After hill transform: 0.983740813757472\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,557.07\n", + "Adstocked value: 108,557.24\n", + "Saturated value: 0.9988\n", + "Final response: 27949.0901\n", + "Raw spend: 108557.06690005258\n", + "After adstock: 108557.24337064082\n", + "After hill transform: 0.9988099379116189\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,400.28\n", + "Adstocked value: 171,401.50\n", + "Saturated value: 0.5204\n", + "Final response: 281094.1277\n", + "Raw spend: 171400.27624318335\n", + "After adstock: 171401.49846540557\n", + "After hill transform: 0.520412729187682\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 476,947.81\n", + "Adstocked value: 476,948.14\n", + "Saturated value: 0.6543\n", + "Final response: 93505.4430\n", + "Raw spend: 476947.807713713\n", + "After adstock: 476948.1410470463\n", + "After hill transform: 0.6543070723036231\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,863.76\n", + "Adstocked value: 107,864.09\n", + "Saturated value: 0.9837\n", + "Final response: 66083.3157\n", + "Raw spend: 107863.75777167245\n", + "After adstock: 107864.09110500578\n", + "After hill transform: 0.983740813757472\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,557.07\n", + "Adstocked value: 108,557.24\n", + "Saturated value: 0.9988\n", + "Final response: 27949.0901\n", + "Raw spend: 108557.06690005258\n", + "After adstock: 108557.24337064082\n", + "After hill transform: 0.9988099379116189\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,400.28\n", + "Adstocked value: 171,401.50\n", + "Saturated value: 0.5204\n", + "Final response: 281094.1277\n", + "Raw spend: 171400.27624316845\n", + "After adstock: 171401.49846539067\n", + "After hill transform: 0.5204127291876169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 476,947.81\n", + "Adstocked value: 476,948.14\n", + "Saturated value: 0.6543\n", + "Final response: 93505.4430\n", + "Raw spend: 476947.8077137279\n", + "After adstock: 476948.1410470612\n", + "After hill transform: 0.6543070723036271\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,863.76\n", + "Adstocked value: 107,864.09\n", + "Saturated value: 0.9837\n", + "Final response: 66083.3157\n", + "Raw spend: 107863.75777167245\n", + "After adstock: 107864.09110500578\n", + "After hill transform: 0.983740813757472\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,557.07\n", + "Adstocked value: 108,557.24\n", + "Saturated value: 0.9988\n", + "Final response: 27949.0901\n", + "Raw spend: 108557.06690005258\n", + "After adstock: 108557.24337064082\n", + "After hill transform: 0.9988099379116189\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,400.28\n", + "Adstocked value: 171,401.50\n", + "Saturated value: 0.5204\n", + "Final response: 281094.1277\n", + "Raw spend: 171400.27624316845\n", + "After adstock: 171401.49846539067\n", + "After hill transform: 0.5204127291876169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 476,947.81\n", + "Adstocked value: 476,948.14\n", + "Saturated value: 0.6543\n", + "Final response: 93505.4430\n", + "Raw spend: 476947.807713713\n", + "After adstock: 476948.1410470463\n", + "After hill transform: 0.6543070723036231\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,863.76\n", + "Adstocked value: 107,864.09\n", + "Saturated value: 0.9837\n", + "Final response: 66083.3157\n", + "Raw spend: 107863.75777168735\n", + "After adstock: 107864.09110502068\n", + "After hill transform: 0.9837408137574778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,557.07\n", + "Adstocked value: 108,557.24\n", + "Saturated value: 0.9988\n", + "Final response: 27949.0901\n", + "Raw spend: 108557.06690005258\n", + "After adstock: 108557.24337064082\n", + "After hill transform: 0.9988099379116189\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,400.28\n", + "Adstocked value: 171,401.50\n", + "Saturated value: 0.5204\n", + "Final response: 281094.1277\n", + "Raw spend: 171400.27624316845\n", + "After adstock: 171401.49846539067\n", + "After hill transform: 0.5204127291876169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 476,947.81\n", + "Adstocked value: 476,948.14\n", + "Saturated value: 0.6543\n", + "Final response: 93505.4430\n", + "Raw spend: 476947.807713713\n", + "After adstock: 476948.1410470463\n", + "After hill transform: 0.6543070723036231\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,863.76\n", + "Adstocked value: 107,864.09\n", + "Saturated value: 0.9837\n", + "Final response: 66083.3157\n", + "Raw spend: 107863.75777167245\n", + "After adstock: 107864.09110500578\n", + "After hill transform: 0.983740813757472\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,557.07\n", + "Adstocked value: 108,557.24\n", + "Saturated value: 0.9988\n", + "Final response: 27949.0901\n", + "Raw spend: 108557.06690006748\n", + "After adstock: 108557.24337065572\n", + "After hill transform: 0.9988099379116193\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 172,098.01\n", + "Adstocked value: 172,099.23\n", + "Saturated value: 0.5235\n", + "Final response: 282734.8249\n", + "Raw spend: 172098.0079529248\n", + "After adstock: 172099.230175147\n", + "After hill transform: 0.5234502871770236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 479,410.74\n", + "Adstocked value: 479,411.08\n", + "Saturated value: 0.6550\n", + "Final response: 93603.0404\n", + "Raw spend: 479410.74217337416\n", + "After adstock: 479411.0755067075\n", + "After hill transform: 0.6549900131904826\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,732.48\n", + "Adstocked value: 107,732.82\n", + "Saturated value: 0.9837\n", + "Final response: 66079.8658\n", + "Raw spend: 107732.48325397144\n", + "After adstock: 107732.81658730477\n", + "After hill transform: 0.9836894568284242\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,772.75\n", + "Adstocked value: 108,772.93\n", + "Saturated value: 0.9988\n", + "Final response: 27949.2728\n", + "Raw spend: 108772.75330843565\n", + "After adstock: 108772.92977902389\n", + "After hill transform: 0.998816467897769\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 172,098.01\n", + "Adstocked value: 172,099.23\n", + "Saturated value: 0.5235\n", + "Final response: 282734.8249\n", + "Raw spend: 172098.0079529248\n", + "After adstock: 172099.230175147\n", + "After hill transform: 0.5234502871770236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 479,410.74\n", + "Adstocked value: 479,411.08\n", + "Saturated value: 0.6550\n", + "Final response: 93603.0404\n", + "Raw spend: 479410.74217337416\n", + "After adstock: 479411.0755067075\n", + "After hill transform: 0.6549900131904826\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,732.48\n", + "Adstocked value: 107,732.82\n", + "Saturated value: 0.9837\n", + "Final response: 66079.8658\n", + "Raw spend: 107732.48325397144\n", + "After adstock: 107732.81658730477\n", + "After hill transform: 0.9836894568284242\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,772.75\n", + "Adstocked value: 108,772.93\n", + "Saturated value: 0.9988\n", + "Final response: 27949.2728\n", + "Raw spend: 108772.75330843565\n", + "After adstock: 108772.92977902389\n", + "After hill transform: 0.998816467897769\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,470.05\n", + "Adstocked value: 171,471.27\n", + "Saturated value: 0.5207\n", + "Final response: 281258.5364\n", + "Raw spend: 171470.04941414407\n", + "After adstock: 171471.2716363663\n", + "After hill transform: 0.5207171126532082\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 477,194.10\n", + "Adstocked value: 477,194.43\n", + "Saturated value: 0.6544\n", + "Final response: 93515.2295\n", + "Raw spend: 477194.10115967906\n", + "After adstock: 477194.4344930124\n", + "After hill transform: 0.6543755536609875\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,850.63\n", + "Adstocked value: 107,850.96\n", + "Saturated value: 0.9837\n", + "Final response: 66082.9714\n", + "Raw spend: 107850.63031990235\n", + "After adstock: 107850.96365323568\n", + "After hill transform: 0.9837356880393155\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,578.64\n", + "Adstocked value: 108,578.81\n", + "Saturated value: 0.9988\n", + "Final response: 27949.1084\n", + "Raw spend: 108578.63554089089\n", + "After adstock: 108578.81201147912\n", + "After hill transform: 0.9988105931111589\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,470.05\n", + "Adstocked value: 171,471.27\n", + "Saturated value: 0.5207\n", + "Final response: 281258.5364\n", + "Raw spend: 171470.04941414407\n", + "After adstock: 171471.2716363663\n", + "After hill transform: 0.5207171126532082\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 477,194.10\n", + "Adstocked value: 477,194.43\n", + "Saturated value: 0.6544\n", + "Final response: 93515.2295\n", + "Raw spend: 477194.10115967906\n", + "After adstock: 477194.4344930124\n", + "After hill transform: 0.6543755536609875\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,850.63\n", + "Adstocked value: 107,850.96\n", + "Saturated value: 0.9837\n", + "Final response: 66082.9714\n", + "Raw spend: 107850.63031990235\n", + "After adstock: 107850.96365323568\n", + "After hill transform: 0.9837356880393155\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,578.64\n", + "Adstocked value: 108,578.81\n", + "Saturated value: 0.9988\n", + "Final response: 27949.1084\n", + "Raw spend: 108578.63554089089\n", + "After adstock: 108578.81201147912\n", + "After hill transform: 0.9988105931111589\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,470.05\n", + "Adstocked value: 171,471.27\n", + "Saturated value: 0.5207\n", + "Final response: 281258.5364\n", + "Raw spend: 171470.04941415897\n", + "After adstock: 171471.2716363812\n", + "After hill transform: 0.5207171126532734\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 477,194.10\n", + "Adstocked value: 477,194.43\n", + "Saturated value: 0.6544\n", + "Final response: 93515.2295\n", + "Raw spend: 477194.10115967906\n", + "After adstock: 477194.4344930124\n", + "After hill transform: 0.6543755536609875\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,850.63\n", + "Adstocked value: 107,850.96\n", + "Saturated value: 0.9837\n", + "Final response: 66082.9714\n", + "Raw spend: 107850.63031990235\n", + "After adstock: 107850.96365323568\n", + "After hill transform: 0.9837356880393155\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,578.64\n", + "Adstocked value: 108,578.81\n", + "Saturated value: 0.9988\n", + "Final response: 27949.1084\n", + "Raw spend: 108578.63554089089\n", + "After adstock: 108578.81201147912\n", + "After hill transform: 0.9988105931111589\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,470.05\n", + "Adstocked value: 171,471.27\n", + "Saturated value: 0.5207\n", + "Final response: 281258.5364\n", + "Raw spend: 171470.04941414407\n", + "After adstock: 171471.2716363663\n", + "After hill transform: 0.5207171126532082\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 477,194.10\n", + "Adstocked value: 477,194.43\n", + "Saturated value: 0.6544\n", + "Final response: 93515.2295\n", + "Raw spend: 477194.10115969396\n", + "After adstock: 477194.4344930273\n", + "After hill transform: 0.6543755536609916\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,850.63\n", + "Adstocked value: 107,850.96\n", + "Saturated value: 0.9837\n", + "Final response: 66082.9714\n", + "Raw spend: 107850.63031990235\n", + "After adstock: 107850.96365323568\n", + "After hill transform: 0.9837356880393155\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,578.64\n", + "Adstocked value: 108,578.81\n", + "Saturated value: 0.9988\n", + "Final response: 27949.1084\n", + "Raw spend: 108578.63554089089\n", + "After adstock: 108578.81201147912\n", + "After hill transform: 0.9988105931111589\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,470.05\n", + "Adstocked value: 171,471.27\n", + "Saturated value: 0.5207\n", + "Final response: 281258.5364\n", + "Raw spend: 171470.04941414407\n", + "After adstock: 171471.2716363663\n", + "After hill transform: 0.5207171126532082\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 477,194.10\n", + "Adstocked value: 477,194.43\n", + "Saturated value: 0.6544\n", + "Final response: 93515.2295\n", + "Raw spend: 477194.10115967906\n", + "After adstock: 477194.4344930124\n", + "After hill transform: 0.6543755536609875\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,850.63\n", + "Adstocked value: 107,850.96\n", + "Saturated value: 0.9837\n", + "Final response: 66082.9714\n", + "Raw spend: 107850.63031991725\n", + "After adstock: 107850.96365325058\n", + "After hill transform: 0.9837356880393213\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,578.64\n", + "Adstocked value: 108,578.81\n", + "Saturated value: 0.9988\n", + "Final response: 27949.1084\n", + "Raw spend: 108578.63554089089\n", + "After adstock: 108578.81201147912\n", + "After hill transform: 0.9988105931111589\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,470.05\n", + "Adstocked value: 171,471.27\n", + "Saturated value: 0.5207\n", + "Final response: 281258.5364\n", + "Raw spend: 171470.04941414407\n", + "After adstock: 171471.2716363663\n", + "After hill transform: 0.5207171126532082\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 477,194.10\n", + "Adstocked value: 477,194.43\n", + "Saturated value: 0.6544\n", + "Final response: 93515.2295\n", + "Raw spend: 477194.10115967906\n", + "After adstock: 477194.4344930124\n", + "After hill transform: 0.6543755536609875\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,850.63\n", + "Adstocked value: 107,850.96\n", + "Saturated value: 0.9837\n", + "Final response: 66082.9714\n", + "Raw spend: 107850.63031990235\n", + "After adstock: 107850.96365323568\n", + "After hill transform: 0.9837356880393155\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,578.64\n", + "Adstocked value: 108,578.81\n", + "Saturated value: 0.9988\n", + "Final response: 27949.1084\n", + "Raw spend: 108578.63554090579\n", + "After adstock: 108578.81201149402\n", + "After hill transform: 0.9988105931111594\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,470.05\n", + "Adstocked value: 171,471.27\n", + "Saturated value: 0.5207\n", + "Final response: 281258.5364\n", + "Raw spend: 171470.04941414407\n", + "After adstock: 171471.2716363663\n", + "After hill transform: 0.5207171126532082\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 477,194.10\n", + "Adstocked value: 477,194.43\n", + "Saturated value: 0.6544\n", + "Final response: 93515.2295\n", + "Raw spend: 477194.10115967906\n", + "After adstock: 477194.4344930124\n", + "After hill transform: 0.6543755536609875\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,850.63\n", + "Adstocked value: 107,850.96\n", + "Saturated value: 0.9837\n", + "Final response: 66082.9714\n", + "Raw spend: 107850.63031990235\n", + "After adstock: 107850.96365323568\n", + "After hill transform: 0.9837356880393155\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,578.64\n", + "Adstocked value: 108,578.81\n", + "Saturated value: 0.9988\n", + "Final response: 27949.1084\n", + "Raw spend: 108578.63554089089\n", + "After adstock: 108578.81201147912\n", + "After hill transform: 0.9988105931111589\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,470.05\n", + "Adstocked value: 171,471.27\n", + "Saturated value: 0.5207\n", + "Final response: 281258.5364\n", + "Raw spend: 171470.04941415897\n", + "After adstock: 171471.2716363812\n", + "After hill transform: 0.5207171126532734\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 477,194.10\n", + "Adstocked value: 477,194.43\n", + "Saturated value: 0.6544\n", + "Final response: 93515.2295\n", + "Raw spend: 477194.10115967906\n", + "After adstock: 477194.4344930124\n", + "After hill transform: 0.6543755536609875\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,850.63\n", + "Adstocked value: 107,850.96\n", + "Saturated value: 0.9837\n", + "Final response: 66082.9714\n", + "Raw spend: 107850.63031990235\n", + "After adstock: 107850.96365323568\n", + "After hill transform: 0.9837356880393155\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,578.64\n", + "Adstocked value: 108,578.81\n", + "Saturated value: 0.9988\n", + "Final response: 27949.1084\n", + "Raw spend: 108578.63554089089\n", + "After adstock: 108578.81201147912\n", + "After hill transform: 0.9988105931111589\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,470.05\n", + "Adstocked value: 171,471.27\n", + "Saturated value: 0.5207\n", + "Final response: 281258.5364\n", + "Raw spend: 171470.04941414407\n", + "After adstock: 171471.2716363663\n", + "After hill transform: 0.5207171126532082\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 477,194.10\n", + "Adstocked value: 477,194.43\n", + "Saturated value: 0.6544\n", + "Final response: 93515.2295\n", + "Raw spend: 477194.10115969396\n", + "After adstock: 477194.4344930273\n", + "After hill transform: 0.6543755536609916\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,850.63\n", + "Adstocked value: 107,850.96\n", + "Saturated value: 0.9837\n", + "Final response: 66082.9714\n", + "Raw spend: 107850.63031990235\n", + "After adstock: 107850.96365323568\n", + "After hill transform: 0.9837356880393155\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,578.64\n", + "Adstocked value: 108,578.81\n", + "Saturated value: 0.9988\n", + "Final response: 27949.1084\n", + "Raw spend: 108578.63554089089\n", + "After adstock: 108578.81201147912\n", + "After hill transform: 0.9988105931111589\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,470.05\n", + "Adstocked value: 171,471.27\n", + "Saturated value: 0.5207\n", + "Final response: 281258.5364\n", + "Raw spend: 171470.04941414407\n", + "After adstock: 171471.2716363663\n", + "After hill transform: 0.5207171126532082\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 477,194.10\n", + "Adstocked value: 477,194.43\n", + "Saturated value: 0.6544\n", + "Final response: 93515.2295\n", + "Raw spend: 477194.10115967906\n", + "After adstock: 477194.4344930124\n", + "After hill transform: 0.6543755536609875\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,850.63\n", + "Adstocked value: 107,850.96\n", + "Saturated value: 0.9837\n", + "Final response: 66082.9714\n", + "Raw spend: 107850.63031991725\n", + "After adstock: 107850.96365325058\n", + "After hill transform: 0.9837356880393213\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,578.64\n", + "Adstocked value: 108,578.81\n", + "Saturated value: 0.9988\n", + "Final response: 27949.1084\n", + "Raw spend: 108578.63554089089\n", + "After adstock: 108578.81201147912\n", + "After hill transform: 0.9988105931111589\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,470.05\n", + "Adstocked value: 171,471.27\n", + "Saturated value: 0.5207\n", + "Final response: 281258.5364\n", + "Raw spend: 171470.04941414407\n", + "After adstock: 171471.2716363663\n", + "After hill transform: 0.5207171126532082\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 477,194.10\n", + "Adstocked value: 477,194.43\n", + "Saturated value: 0.6544\n", + "Final response: 93515.2295\n", + "Raw spend: 477194.10115967906\n", + "After adstock: 477194.4344930124\n", + "After hill transform: 0.6543755536609875\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,850.63\n", + "Adstocked value: 107,850.96\n", + "Saturated value: 0.9837\n", + "Final response: 66082.9714\n", + "Raw spend: 107850.63031990235\n", + "After adstock: 107850.96365323568\n", + "After hill transform: 0.9837356880393155\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,578.64\n", + "Adstocked value: 108,578.81\n", + "Saturated value: 0.9988\n", + "Final response: 27949.1084\n", + "Raw spend: 108578.63554090579\n", + "After adstock: 108578.81201149402\n", + "After hill transform: 0.9988105931111594\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 174,960.97\n", + "Adstocked value: 174,962.19\n", + "Saturated value: 0.5358\n", + "Final response: 289387.1899\n", + "Raw spend: 174960.97089091112\n", + "After adstock: 174962.19311313334\n", + "After hill transform: 0.5357663589353205\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 489,123.26\n", + "Adstocked value: 489,123.60\n", + "Saturated value: 0.6576\n", + "Final response: 93982.2138\n", + "Raw spend: 489123.2618837246\n", + "After adstock: 489123.5952170579\n", + "After hill transform: 0.6576432899266382\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,231.20\n", + "Adstocked value: 107,231.54\n", + "Saturated value: 0.9835\n", + "Final response: 66066.5538\n", + "Raw spend: 107231.20296047528\n", + "After adstock: 107231.5362938086\n", + "After hill transform: 0.983491290126672\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 109,769.99\n", + "Adstocked value: 109,770.17\n", + "Saturated value: 0.9988\n", + "Final response: 27950.1002\n", + "Raw spend: 109769.99239649372\n", + "After adstock: 109770.16886708196\n", + "After hill transform: 0.9988460347464907\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 174,960.97\n", + "Adstocked value: 174,962.19\n", + "Saturated value: 0.5358\n", + "Final response: 289387.1899\n", + "Raw spend: 174960.97089091112\n", + "After adstock: 174962.19311313334\n", + "After hill transform: 0.5357663589353205\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 489,123.26\n", + "Adstocked value: 489,123.60\n", + "Saturated value: 0.6576\n", + "Final response: 93982.2138\n", + "Raw spend: 489123.2618837246\n", + "After adstock: 489123.5952170579\n", + "After hill transform: 0.6576432899266382\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,231.20\n", + "Adstocked value: 107,231.54\n", + "Saturated value: 0.9835\n", + "Final response: 66066.5538\n", + "Raw spend: 107231.20296047528\n", + "After adstock: 107231.5362938086\n", + "After hill transform: 0.983491290126672\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 109,769.99\n", + "Adstocked value: 109,770.17\n", + "Saturated value: 0.9988\n", + "Final response: 27950.1002\n", + "Raw spend: 109769.99239649372\n", + "After adstock: 109770.16886708196\n", + "After hill transform: 0.9988460347464907\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,819.14\n", + "Adstocked value: 171,820.36\n", + "Saturated value: 0.5222\n", + "Final response: 282079.9831\n", + "Raw spend: 171819.14156182078\n", + "After adstock: 171820.363784043\n", + "After hill transform: 0.5222379245484987\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 478,387.02\n", + "Adstocked value: 478,387.35\n", + "Saturated value: 0.6547\n", + "Final response: 93562.5459\n", + "Raw spend: 478387.0172320836\n", + "After adstock: 478387.3505654169\n", + "After hill transform: 0.6547066516084258\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,788.69\n", + "Adstocked value: 107,789.02\n", + "Saturated value: 0.9837\n", + "Final response: 66081.3447\n", + "Raw spend: 107788.68758395965\n", + "After adstock: 107789.02091729298\n", + "After hill transform: 0.983711472121884\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,697.77\n", + "Adstocked value: 108,697.95\n", + "Saturated value: 0.9988\n", + "Final response: 27949.2095\n", + "Raw spend: 108697.77122645116\n", + "After adstock: 108697.9476970394\n", + "After hill transform: 0.9988142033237567\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,819.14\n", + "Adstocked value: 171,820.36\n", + "Saturated value: 0.5222\n", + "Final response: 282079.9831\n", + "Raw spend: 171819.14156182078\n", + "After adstock: 171820.363784043\n", + "After hill transform: 0.5222379245484987\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 478,387.02\n", + "Adstocked value: 478,387.35\n", + "Saturated value: 0.6547\n", + "Final response: 93562.5459\n", + "Raw spend: 478387.0172320836\n", + "After adstock: 478387.3505654169\n", + "After hill transform: 0.6547066516084258\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,788.69\n", + "Adstocked value: 107,789.02\n", + "Saturated value: 0.9837\n", + "Final response: 66081.3447\n", + "Raw spend: 107788.68758395965\n", + "After adstock: 107789.02091729298\n", + "After hill transform: 0.983711472121884\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,697.77\n", + "Adstocked value: 108,697.95\n", + "Saturated value: 0.9988\n", + "Final response: 27949.2095\n", + "Raw spend: 108697.77122645116\n", + "After adstock: 108697.9476970394\n", + "After hill transform: 0.9988142033237567\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,819.14\n", + "Adstocked value: 171,820.36\n", + "Saturated value: 0.5222\n", + "Final response: 282079.9831\n", + "Raw spend: 171819.14156183568\n", + "After adstock: 171820.3637840579\n", + "After hill transform: 0.5222379245485635\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 478,387.02\n", + "Adstocked value: 478,387.35\n", + "Saturated value: 0.6547\n", + "Final response: 93562.5459\n", + "Raw spend: 478387.0172320836\n", + "After adstock: 478387.3505654169\n", + "After hill transform: 0.6547066516084258\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,788.69\n", + "Adstocked value: 107,789.02\n", + "Saturated value: 0.9837\n", + "Final response: 66081.3447\n", + "Raw spend: 107788.68758395965\n", + "After adstock: 107789.02091729298\n", + "After hill transform: 0.983711472121884\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,697.77\n", + "Adstocked value: 108,697.95\n", + "Saturated value: 0.9988\n", + "Final response: 27949.2095\n", + "Raw spend: 108697.77122645116\n", + "After adstock: 108697.9476970394\n", + "After hill transform: 0.9988142033237567\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,819.14\n", + "Adstocked value: 171,820.36\n", + "Saturated value: 0.5222\n", + "Final response: 282079.9831\n", + "Raw spend: 171819.14156182078\n", + "After adstock: 171820.363784043\n", + "After hill transform: 0.5222379245484987\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 478,387.02\n", + "Adstocked value: 478,387.35\n", + "Saturated value: 0.6547\n", + "Final response: 93562.5459\n", + "Raw spend: 478387.0172320985\n", + "After adstock: 478387.3505654318\n", + "After hill transform: 0.65470665160843\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,788.69\n", + "Adstocked value: 107,789.02\n", + "Saturated value: 0.9837\n", + "Final response: 66081.3447\n", + "Raw spend: 107788.68758395965\n", + "After adstock: 107789.02091729298\n", + "After hill transform: 0.983711472121884\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,697.77\n", + "Adstocked value: 108,697.95\n", + "Saturated value: 0.9988\n", + "Final response: 27949.2095\n", + "Raw spend: 108697.77122645116\n", + "After adstock: 108697.9476970394\n", + "After hill transform: 0.9988142033237567\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,819.14\n", + "Adstocked value: 171,820.36\n", + "Saturated value: 0.5222\n", + "Final response: 282079.9831\n", + "Raw spend: 171819.14156182078\n", + "After adstock: 171820.363784043\n", + "After hill transform: 0.5222379245484987\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 478,387.02\n", + "Adstocked value: 478,387.35\n", + "Saturated value: 0.6547\n", + "Final response: 93562.5459\n", + "Raw spend: 478387.0172320836\n", + "After adstock: 478387.3505654169\n", + "After hill transform: 0.6547066516084258\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,788.69\n", + "Adstocked value: 107,789.02\n", + "Saturated value: 0.9837\n", + "Final response: 66081.3447\n", + "Raw spend: 107788.68758397455\n", + "After adstock: 107789.02091730788\n", + "After hill transform: 0.9837114721218898\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,697.77\n", + "Adstocked value: 108,697.95\n", + "Saturated value: 0.9988\n", + "Final response: 27949.2095\n", + "Raw spend: 108697.77122645116\n", + "After adstock: 108697.9476970394\n", + "After hill transform: 0.9988142033237567\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,819.14\n", + "Adstocked value: 171,820.36\n", + "Saturated value: 0.5222\n", + "Final response: 282079.9831\n", + "Raw spend: 171819.14156182078\n", + "After adstock: 171820.363784043\n", + "After hill transform: 0.5222379245484987\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 478,387.02\n", + "Adstocked value: 478,387.35\n", + "Saturated value: 0.6547\n", + "Final response: 93562.5459\n", + "Raw spend: 478387.0172320836\n", + "After adstock: 478387.3505654169\n", + "After hill transform: 0.6547066516084258\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,788.69\n", + "Adstocked value: 107,789.02\n", + "Saturated value: 0.9837\n", + "Final response: 66081.3447\n", + "Raw spend: 107788.68758395965\n", + "After adstock: 107789.02091729298\n", + "After hill transform: 0.983711472121884\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,697.77\n", + "Adstocked value: 108,697.95\n", + "Saturated value: 0.9988\n", + "Final response: 27949.2095\n", + "Raw spend: 108697.77122646607\n", + "After adstock: 108697.9476970543\n", + "After hill transform: 0.9988142033237571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,819.14\n", + "Adstocked value: 171,820.36\n", + "Saturated value: 0.5222\n", + "Final response: 282079.9831\n", + "Raw spend: 171819.14156182078\n", + "After adstock: 171820.363784043\n", + "After hill transform: 0.5222379245484987\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 478,387.02\n", + "Adstocked value: 478,387.35\n", + "Saturated value: 0.6547\n", + "Final response: 93562.5459\n", + "Raw spend: 478387.0172320836\n", + "After adstock: 478387.3505654169\n", + "After hill transform: 0.6547066516084258\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,788.69\n", + "Adstocked value: 107,789.02\n", + "Saturated value: 0.9837\n", + "Final response: 66081.3447\n", + "Raw spend: 107788.68758395965\n", + "After adstock: 107789.02091729298\n", + "After hill transform: 0.983711472121884\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,697.77\n", + "Adstocked value: 108,697.95\n", + "Saturated value: 0.9988\n", + "Final response: 27949.2095\n", + "Raw spend: 108697.77122645116\n", + "After adstock: 108697.9476970394\n", + "After hill transform: 0.9988142033237567\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,819.14\n", + "Adstocked value: 171,820.36\n", + "Saturated value: 0.5222\n", + "Final response: 282079.9831\n", + "Raw spend: 171819.14156183568\n", + "After adstock: 171820.3637840579\n", + "After hill transform: 0.5222379245485635\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 478,387.02\n", + "Adstocked value: 478,387.35\n", + "Saturated value: 0.6547\n", + "Final response: 93562.5459\n", + "Raw spend: 478387.0172320836\n", + "After adstock: 478387.3505654169\n", + "After hill transform: 0.6547066516084258\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,788.69\n", + "Adstocked value: 107,789.02\n", + "Saturated value: 0.9837\n", + "Final response: 66081.3447\n", + "Raw spend: 107788.68758395965\n", + "After adstock: 107789.02091729298\n", + "After hill transform: 0.983711472121884\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,697.77\n", + "Adstocked value: 108,697.95\n", + "Saturated value: 0.9988\n", + "Final response: 27949.2095\n", + "Raw spend: 108697.77122645116\n", + "After adstock: 108697.9476970394\n", + "After hill transform: 0.9988142033237567\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,819.14\n", + "Adstocked value: 171,820.36\n", + "Saturated value: 0.5222\n", + "Final response: 282079.9831\n", + "Raw spend: 171819.14156182078\n", + "After adstock: 171820.363784043\n", + "After hill transform: 0.5222379245484987\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 478,387.02\n", + "Adstocked value: 478,387.35\n", + "Saturated value: 0.6547\n", + "Final response: 93562.5459\n", + "Raw spend: 478387.0172320985\n", + "After adstock: 478387.3505654318\n", + "After hill transform: 0.65470665160843\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,788.69\n", + "Adstocked value: 107,789.02\n", + "Saturated value: 0.9837\n", + "Final response: 66081.3447\n", + "Raw spend: 107788.68758395965\n", + "After adstock: 107789.02091729298\n", + "After hill transform: 0.983711472121884\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,697.77\n", + "Adstocked value: 108,697.95\n", + "Saturated value: 0.9988\n", + "Final response: 27949.2095\n", + "Raw spend: 108697.77122645116\n", + "After adstock: 108697.9476970394\n", + "After hill transform: 0.9988142033237567\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,819.14\n", + "Adstocked value: 171,820.36\n", + "Saturated value: 0.5222\n", + "Final response: 282079.9831\n", + "Raw spend: 171819.14156182078\n", + "After adstock: 171820.363784043\n", + "After hill transform: 0.5222379245484987\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 478,387.02\n", + "Adstocked value: 478,387.35\n", + "Saturated value: 0.6547\n", + "Final response: 93562.5459\n", + "Raw spend: 478387.0172320836\n", + "After adstock: 478387.3505654169\n", + "After hill transform: 0.6547066516084258\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,788.69\n", + "Adstocked value: 107,789.02\n", + "Saturated value: 0.9837\n", + "Final response: 66081.3447\n", + "Raw spend: 107788.68758397455\n", + "After adstock: 107789.02091730788\n", + "After hill transform: 0.9837114721218898\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,697.77\n", + "Adstocked value: 108,697.95\n", + "Saturated value: 0.9988\n", + "Final response: 27949.2095\n", + "Raw spend: 108697.77122645116\n", + "After adstock: 108697.9476970394\n", + "After hill transform: 0.9988142033237567\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 171,819.14\n", + "Adstocked value: 171,820.36\n", + "Saturated value: 0.5222\n", + "Final response: 282079.9831\n", + "Raw spend: 171819.14156182078\n", + "After adstock: 171820.363784043\n", + "After hill transform: 0.5222379245484987\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 478,387.02\n", + "Adstocked value: 478,387.35\n", + "Saturated value: 0.6547\n", + "Final response: 93562.5459\n", + "Raw spend: 478387.0172320836\n", + "After adstock: 478387.3505654169\n", + "After hill transform: 0.6547066516084258\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,788.69\n", + "Adstocked value: 107,789.02\n", + "Saturated value: 0.9837\n", + "Final response: 66081.3447\n", + "Raw spend: 107788.68758395965\n", + "After adstock: 107789.02091729298\n", + "After hill transform: 0.983711472121884\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 108,697.77\n", + "Adstocked value: 108,697.95\n", + "Saturated value: 0.9988\n", + "Final response: 27949.2095\n", + "Raw spend: 108697.77122646607\n", + "After adstock: 108697.9476970543\n", + "After hill transform: 0.9988142033237571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 189,207.93\n", + "Adstocked value: 189,209.15\n", + "Saturated value: 0.5934\n", + "Final response: 320498.4466\n", + "Raw spend: 189207.93019615303\n", + "After adstock: 189209.15241837525\n", + "After hill transform: 0.5933651928536683\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 537,064.32\n", + "Adstocked value: 537,064.66\n", + "Saturated value: 0.6699\n", + "Final response: 95731.0784\n", + "Raw spend: 537064.3217141504\n", + "After adstock: 537064.6550474837\n", + "After hill transform: 0.669881021355494\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 104,773.92\n", + "Adstocked value: 104,774.25\n", + "Saturated value: 0.9825\n", + "Final response: 65997.9895\n", + "Raw spend: 104773.91863596857\n", + "After adstock: 104774.2519693019\n", + "After hill transform: 0.9824706152628463\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 114,844.13\n", + "Adstocked value: 114,844.30\n", + "Saturated value: 0.9990\n", + "Final response: 27953.9024\n", + "Raw spend: 114844.12586076383\n", + "After adstock: 114844.30233135207\n", + "After hill transform: 0.99898191279037\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 189,207.93\n", + "Adstocked value: 189,209.15\n", + "Saturated value: 0.5934\n", + "Final response: 320498.4466\n", + "Raw spend: 189207.93019615303\n", + "After adstock: 189209.15241837525\n", + "After hill transform: 0.5933651928536683\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 537,064.32\n", + "Adstocked value: 537,064.66\n", + "Saturated value: 0.6699\n", + "Final response: 95731.0784\n", + "Raw spend: 537064.3217141504\n", + "After adstock: 537064.6550474837\n", + "After hill transform: 0.669881021355494\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 104,773.92\n", + "Adstocked value: 104,774.25\n", + "Saturated value: 0.9825\n", + "Final response: 65997.9895\n", + "Raw spend: 104773.91863596857\n", + "After adstock: 104774.2519693019\n", + "After hill transform: 0.9824706152628463\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 114,844.13\n", + "Adstocked value: 114,844.30\n", + "Saturated value: 0.9990\n", + "Final response: 27953.9024\n", + "Raw spend: 114844.12586076383\n", + "After adstock: 114844.30233135207\n", + "After hill transform: 0.99898191279037\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 173,558.02\n", + "Adstocked value: 173,559.24\n", + "Saturated value: 0.5298\n", + "Final response: 286143.4515\n", + "Raw spend: 173558.020425254\n", + "After adstock: 173559.24264747623\n", + "After hill transform: 0.5297609587056674\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 484,254.75\n", + "Adstocked value: 484,255.08\n", + "Saturated value: 0.6563\n", + "Final response: 93793.2736\n", + "Raw spend: 484254.74768029025\n", + "After adstock: 484255.08101362357\n", + "After hill transform: 0.6563211755542098\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,487.21\n", + "Adstocked value: 107,487.54\n", + "Saturated value: 0.9836\n", + "Final response: 66073.3799\n", + "Raw spend: 107487.21068916054\n", + "After adstock: 107487.54402249386\n", + "After hill transform: 0.9835929048550544\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 109,312.41\n", + "Adstocked value: 109,312.58\n", + "Saturated value: 0.9988\n", + "Final response: 27949.7241\n", + "Raw spend: 109312.40668988242\n", + "After adstock: 109312.58316047066\n", + "After hill transform: 0.9988325941058029\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 173,558.02\n", + "Adstocked value: 173,559.24\n", + "Saturated value: 0.5298\n", + "Final response: 286143.4515\n", + "Raw spend: 173558.020425254\n", + "After adstock: 173559.24264747623\n", + "After hill transform: 0.5297609587056674\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 484,254.75\n", + "Adstocked value: 484,255.08\n", + "Saturated value: 0.6563\n", + "Final response: 93793.2736\n", + "Raw spend: 484254.74768029025\n", + "After adstock: 484255.08101362357\n", + "After hill transform: 0.6563211755542098\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,487.21\n", + "Adstocked value: 107,487.54\n", + "Saturated value: 0.9836\n", + "Final response: 66073.3799\n", + "Raw spend: 107487.21068916054\n", + "After adstock: 107487.54402249386\n", + "After hill transform: 0.9835929048550544\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 109,312.41\n", + "Adstocked value: 109,312.58\n", + "Saturated value: 0.9988\n", + "Final response: 27949.7241\n", + "Raw spend: 109312.40668988242\n", + "After adstock: 109312.58316047066\n", + "After hill transform: 0.9988325941058029\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 173,558.02\n", + "Adstocked value: 173,559.24\n", + "Saturated value: 0.5298\n", + "Final response: 286143.4515\n", + "Raw spend: 173558.0204252689\n", + "After adstock: 173559.24264749113\n", + "After hill transform: 0.5297609587057315\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 484,254.75\n", + "Adstocked value: 484,255.08\n", + "Saturated value: 0.6563\n", + "Final response: 93793.2736\n", + "Raw spend: 484254.74768029025\n", + "After adstock: 484255.08101362357\n", + "After hill transform: 0.6563211755542098\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,487.21\n", + "Adstocked value: 107,487.54\n", + "Saturated value: 0.9836\n", + "Final response: 66073.3799\n", + "Raw spend: 107487.21068916054\n", + "After adstock: 107487.54402249386\n", + "After hill transform: 0.9835929048550544\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 109,312.41\n", + "Adstocked value: 109,312.58\n", + "Saturated value: 0.9988\n", + "Final response: 27949.7241\n", + "Raw spend: 109312.40668988242\n", + "After adstock: 109312.58316047066\n", + "After hill transform: 0.9988325941058029\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 173,558.02\n", + "Adstocked value: 173,559.24\n", + "Saturated value: 0.5298\n", + "Final response: 286143.4515\n", + "Raw spend: 173558.020425254\n", + "After adstock: 173559.24264747623\n", + "After hill transform: 0.5297609587056674\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 484,254.75\n", + "Adstocked value: 484,255.08\n", + "Saturated value: 0.6563\n", + "Final response: 93793.2736\n", + "Raw spend: 484254.74768030515\n", + "After adstock: 484255.08101363847\n", + "After hill transform: 0.6563211755542139\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,487.21\n", + "Adstocked value: 107,487.54\n", + "Saturated value: 0.9836\n", + "Final response: 66073.3799\n", + "Raw spend: 107487.21068916054\n", + "After adstock: 107487.54402249386\n", + "After hill transform: 0.9835929048550544\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 109,312.41\n", + "Adstocked value: 109,312.58\n", + "Saturated value: 0.9988\n", + "Final response: 27949.7241\n", + "Raw spend: 109312.40668988242\n", + "After adstock: 109312.58316047066\n", + "After hill transform: 0.9988325941058029\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 173,558.02\n", + "Adstocked value: 173,559.24\n", + "Saturated value: 0.5298\n", + "Final response: 286143.4515\n", + "Raw spend: 173558.020425254\n", + "After adstock: 173559.24264747623\n", + "After hill transform: 0.5297609587056674\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 484,254.75\n", + "Adstocked value: 484,255.08\n", + "Saturated value: 0.6563\n", + "Final response: 93793.2736\n", + "Raw spend: 484254.74768029025\n", + "After adstock: 484255.08101362357\n", + "After hill transform: 0.6563211755542098\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,487.21\n", + "Adstocked value: 107,487.54\n", + "Saturated value: 0.9836\n", + "Final response: 66073.3799\n", + "Raw spend: 107487.21068917544\n", + "After adstock: 107487.54402250877\n", + "After hill transform: 0.9835929048550602\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 109,312.41\n", + "Adstocked value: 109,312.58\n", + "Saturated value: 0.9988\n", + "Final response: 27949.7241\n", + "Raw spend: 109312.40668988242\n", + "After adstock: 109312.58316047066\n", + "After hill transform: 0.9988325941058029\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 173,558.02\n", + "Adstocked value: 173,559.24\n", + "Saturated value: 0.5298\n", + "Final response: 286143.4515\n", + "Raw spend: 173558.020425254\n", + "After adstock: 173559.24264747623\n", + "After hill transform: 0.5297609587056674\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 484,254.75\n", + "Adstocked value: 484,255.08\n", + "Saturated value: 0.6563\n", + "Final response: 93793.2736\n", + "Raw spend: 484254.74768029025\n", + "After adstock: 484255.08101362357\n", + "After hill transform: 0.6563211755542098\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,487.21\n", + "Adstocked value: 107,487.54\n", + "Saturated value: 0.9836\n", + "Final response: 66073.3799\n", + "Raw spend: 107487.21068916054\n", + "After adstock: 107487.54402249386\n", + "After hill transform: 0.9835929048550544\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 109,312.41\n", + "Adstocked value: 109,312.58\n", + "Saturated value: 0.9988\n", + "Final response: 27949.7241\n", + "Raw spend: 109312.40668989733\n", + "After adstock: 109312.58316048556\n", + "After hill transform: 0.9988325941058034\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 173,558.02\n", + "Adstocked value: 173,559.24\n", + "Saturated value: 0.5298\n", + "Final response: 286143.4515\n", + "Raw spend: 173558.020425254\n", + "After adstock: 173559.24264747623\n", + "After hill transform: 0.5297609587056674\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 484,254.75\n", + "Adstocked value: 484,255.08\n", + "Saturated value: 0.6563\n", + "Final response: 93793.2736\n", + "Raw spend: 484254.74768029025\n", + "After adstock: 484255.08101362357\n", + "After hill transform: 0.6563211755542098\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,487.21\n", + "Adstocked value: 107,487.54\n", + "Saturated value: 0.9836\n", + "Final response: 66073.3799\n", + "Raw spend: 107487.21068916054\n", + "After adstock: 107487.54402249386\n", + "After hill transform: 0.9835929048550544\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 109,312.41\n", + "Adstocked value: 109,312.58\n", + "Saturated value: 0.9988\n", + "Final response: 27949.7241\n", + "Raw spend: 109312.40668988242\n", + "After adstock: 109312.58316047066\n", + "After hill transform: 0.9988325941058029\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 173,558.02\n", + "Adstocked value: 173,559.24\n", + "Saturated value: 0.5298\n", + "Final response: 286143.4515\n", + "Raw spend: 173558.0204252689\n", + "After adstock: 173559.24264749113\n", + "After hill transform: 0.5297609587057315\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 484,254.75\n", + "Adstocked value: 484,255.08\n", + "Saturated value: 0.6563\n", + "Final response: 93793.2736\n", + "Raw spend: 484254.74768029025\n", + "After adstock: 484255.08101362357\n", + "After hill transform: 0.6563211755542098\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,487.21\n", + "Adstocked value: 107,487.54\n", + "Saturated value: 0.9836\n", + "Final response: 66073.3799\n", + "Raw spend: 107487.21068916054\n", + "After adstock: 107487.54402249386\n", + "After hill transform: 0.9835929048550544\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 109,312.41\n", + "Adstocked value: 109,312.58\n", + "Saturated value: 0.9988\n", + "Final response: 27949.7241\n", + "Raw spend: 109312.40668988242\n", + "After adstock: 109312.58316047066\n", + "After hill transform: 0.9988325941058029\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 173,558.02\n", + "Adstocked value: 173,559.24\n", + "Saturated value: 0.5298\n", + "Final response: 286143.4515\n", + "Raw spend: 173558.020425254\n", + "After adstock: 173559.24264747623\n", + "After hill transform: 0.5297609587056674\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 484,254.75\n", + "Adstocked value: 484,255.08\n", + "Saturated value: 0.6563\n", + "Final response: 93793.2736\n", + "Raw spend: 484254.74768030515\n", + "After adstock: 484255.08101363847\n", + "After hill transform: 0.6563211755542139\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,487.21\n", + "Adstocked value: 107,487.54\n", + "Saturated value: 0.9836\n", + "Final response: 66073.3799\n", + "Raw spend: 107487.21068916054\n", + "After adstock: 107487.54402249386\n", + "After hill transform: 0.9835929048550544\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 109,312.41\n", + "Adstocked value: 109,312.58\n", + "Saturated value: 0.9988\n", + "Final response: 27949.7241\n", + "Raw spend: 109312.40668988242\n", + "After adstock: 109312.58316047066\n", + "After hill transform: 0.9988325941058029\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 173,558.02\n", + "Adstocked value: 173,559.24\n", + "Saturated value: 0.5298\n", + "Final response: 286143.4515\n", + "Raw spend: 173558.020425254\n", + "After adstock: 173559.24264747623\n", + "After hill transform: 0.5297609587056674\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 484,254.75\n", + "Adstocked value: 484,255.08\n", + "Saturated value: 0.6563\n", + "Final response: 93793.2736\n", + "Raw spend: 484254.74768029025\n", + "After adstock: 484255.08101362357\n", + "After hill transform: 0.6563211755542098\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,487.21\n", + "Adstocked value: 107,487.54\n", + "Saturated value: 0.9836\n", + "Final response: 66073.3799\n", + "Raw spend: 107487.21068917544\n", + "After adstock: 107487.54402250877\n", + "After hill transform: 0.9835929048550602\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 109,312.41\n", + "Adstocked value: 109,312.58\n", + "Saturated value: 0.9988\n", + "Final response: 27949.7241\n", + "Raw spend: 109312.40668988242\n", + "After adstock: 109312.58316047066\n", + "After hill transform: 0.9988325941058029\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 173,558.02\n", + "Adstocked value: 173,559.24\n", + "Saturated value: 0.5298\n", + "Final response: 286143.4515\n", + "Raw spend: 173558.020425254\n", + "After adstock: 173559.24264747623\n", + "After hill transform: 0.5297609587056674\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 484,254.75\n", + "Adstocked value: 484,255.08\n", + "Saturated value: 0.6563\n", + "Final response: 93793.2736\n", + "Raw spend: 484254.74768029025\n", + "After adstock: 484255.08101362357\n", + "After hill transform: 0.6563211755542098\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,487.21\n", + "Adstocked value: 107,487.54\n", + "Saturated value: 0.9836\n", + "Final response: 66073.3799\n", + "Raw spend: 107487.21068916054\n", + "After adstock: 107487.54402249386\n", + "After hill transform: 0.9835929048550544\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 109,312.41\n", + "Adstocked value: 109,312.58\n", + "Saturated value: 0.9988\n", + "Final response: 27949.7241\n", + "Raw spend: 109312.40668989733\n", + "After adstock: 109312.58316048556\n", + "After hill transform: 0.9988325941058034\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 258,230.60\n", + "Adstocked value: 258,231.82\n", + "Saturated value: 0.7875\n", + "Final response: 425351.8898\n", + "Raw spend: 258230.59945609292\n", + "After adstock: 258231.82167831514\n", + "After hill transform: 0.7874890153859058\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 763,589.18\n", + "Adstocked value: 763,589.51\n", + "Saturated value: 0.7138\n", + "Final response: 102011.0316\n", + "Raw spend: 763589.1776011491\n", + "After adstock: 763589.5109344824\n", + "After hill transform: 0.7138251771574369\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 93,413.78\n", + "Adstocked value: 93,414.11\n", + "Saturated value: 0.9764\n", + "Final response: 65592.4187\n", + "Raw spend: 93413.77919872153\n", + "After adstock: 93414.11253205486\n", + "After hill transform: 0.9764331375002013\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 141,063.03\n", + "Adstocked value: 141,063.21\n", + "Saturated value: 0.9994\n", + "Final response: 27966.2840\n", + "Raw spend: 141063.03124339794\n", + "After adstock: 141063.20771398616\n", + "After hill transform: 0.9994243937603872\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 258,230.60\n", + "Adstocked value: 258,231.82\n", + "Saturated value: 0.7875\n", + "Final response: 425351.8898\n", + "Raw spend: 258230.59945609292\n", + "After adstock: 258231.82167831514\n", + "After hill transform: 0.7874890153859058\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 763,589.18\n", + "Adstocked value: 763,589.51\n", + "Saturated value: 0.7138\n", + "Final response: 102011.0316\n", + "Raw spend: 763589.1776011491\n", + "After adstock: 763589.5109344824\n", + "After hill transform: 0.7138251771574369\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 93,413.78\n", + "Adstocked value: 93,414.11\n", + "Saturated value: 0.9764\n", + "Final response: 65592.4187\n", + "Raw spend: 93413.77919872153\n", + "After adstock: 93414.11253205486\n", + "After hill transform: 0.9764331375002013\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 141,063.03\n", + "Adstocked value: 141,063.21\n", + "Saturated value: 0.9994\n", + "Final response: 27966.2840\n", + "Raw spend: 141063.03124339794\n", + "After adstock: 141063.20771398616\n", + "After hill transform: 0.9994243937603872\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 182,025.28\n", + "Adstocked value: 182,026.50\n", + "Saturated value: 0.5651\n", + "Final response: 305236.2490\n", + "Raw spend: 182025.2783283379\n", + "After adstock: 182026.50055056013\n", + "After hill transform: 0.565109028550107\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 512,188.19\n", + "Adstocked value: 512,188.52\n", + "Saturated value: 0.6637\n", + "Final response: 94847.9637\n", + "Raw spend: 512188.19067237613\n", + "After adstock: 512188.52400570945\n", + "After hill transform: 0.6637013999895977\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,079.87\n", + "Adstocked value: 106,080.20\n", + "Saturated value: 0.9830\n", + "Final response: 66035.1290\n", + "Raw spend: 106079.86754011664\n", + "After adstock: 106080.20087344997\n", + "After hill transform: 0.983023488333972\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 112,487.47\n", + "Adstocked value: 112,487.65\n", + "Saturated value: 0.9989\n", + "Final response: 27952.2168\n", + "Raw spend: 112487.46914523398\n", + "After adstock: 112487.64561582221\n", + "After hill transform: 0.9989216744485541\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 182,025.28\n", + "Adstocked value: 182,026.50\n", + "Saturated value: 0.5651\n", + "Final response: 305236.2490\n", + "Raw spend: 182025.2783283379\n", + "After adstock: 182026.50055056013\n", + "After hill transform: 0.565109028550107\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 512,188.19\n", + "Adstocked value: 512,188.52\n", + "Saturated value: 0.6637\n", + "Final response: 94847.9637\n", + "Raw spend: 512188.19067237613\n", + "After adstock: 512188.52400570945\n", + "After hill transform: 0.6637013999895977\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,079.87\n", + "Adstocked value: 106,080.20\n", + "Saturated value: 0.9830\n", + "Final response: 66035.1290\n", + "Raw spend: 106079.86754011664\n", + "After adstock: 106080.20087344997\n", + "After hill transform: 0.983023488333972\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 112,487.47\n", + "Adstocked value: 112,487.65\n", + "Saturated value: 0.9989\n", + "Final response: 27952.2168\n", + "Raw spend: 112487.46914523398\n", + "After adstock: 112487.64561582221\n", + "After hill transform: 0.9989216744485541\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 174,521.46\n", + "Adstocked value: 174,522.68\n", + "Saturated value: 0.5339\n", + "Final response: 288374.3645\n", + "Raw spend: 174521.45872666943\n", + "After adstock: 174522.68094889165\n", + "After hill transform: 0.5338912317866596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 487,433.13\n", + "Adstocked value: 487,433.46\n", + "Saturated value: 0.6572\n", + "Final response: 93916.8754\n", + "Raw spend: 487433.1259908384\n", + "After adstock: 487433.4593241717\n", + "After hill transform: 0.6571860822792345\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,327.08\n", + "Adstocked value: 107,327.41\n", + "Saturated value: 0.9835\n", + "Final response: 66069.1169\n", + "Raw spend: 107327.07758484944\n", + "After adstock: 107327.41091818277\n", + "After hill transform: 0.9835294454142488\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 109,673.68\n", + "Adstocked value: 109,673.85\n", + "Saturated value: 0.9988\n", + "Final response: 27950.0215\n", + "Raw spend: 109673.67793186946\n", + "After adstock: 109673.8544024577\n", + "After hill transform: 0.9988432232555877\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 174,521.46\n", + "Adstocked value: 174,522.68\n", + "Saturated value: 0.5339\n", + "Final response: 288374.3645\n", + "Raw spend: 174521.45872666943\n", + "After adstock: 174522.68094889165\n", + "After hill transform: 0.5338912317866596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 487,433.13\n", + "Adstocked value: 487,433.46\n", + "Saturated value: 0.6572\n", + "Final response: 93916.8754\n", + "Raw spend: 487433.1259908384\n", + "After adstock: 487433.4593241717\n", + "After hill transform: 0.6571860822792345\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,327.08\n", + "Adstocked value: 107,327.41\n", + "Saturated value: 0.9835\n", + "Final response: 66069.1169\n", + "Raw spend: 107327.07758484944\n", + "After adstock: 107327.41091818277\n", + "After hill transform: 0.9835294454142488\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 109,673.68\n", + "Adstocked value: 109,673.85\n", + "Saturated value: 0.9988\n", + "Final response: 27950.0215\n", + "Raw spend: 109673.67793186946\n", + "After adstock: 109673.8544024577\n", + "After hill transform: 0.9988432232555877\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 174,521.46\n", + "Adstocked value: 174,522.68\n", + "Saturated value: 0.5339\n", + "Final response: 288374.3645\n", + "Raw spend: 174521.45872668433\n", + "After adstock: 174522.68094890655\n", + "After hill transform: 0.5338912317867234\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 487,433.13\n", + "Adstocked value: 487,433.46\n", + "Saturated value: 0.6572\n", + "Final response: 93916.8754\n", + "Raw spend: 487433.1259908384\n", + "After adstock: 487433.4593241717\n", + "After hill transform: 0.6571860822792345\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,327.08\n", + "Adstocked value: 107,327.41\n", + "Saturated value: 0.9835\n", + "Final response: 66069.1169\n", + "Raw spend: 107327.07758484944\n", + "After adstock: 107327.41091818277\n", + "After hill transform: 0.9835294454142488\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 109,673.68\n", + "Adstocked value: 109,673.85\n", + "Saturated value: 0.9988\n", + "Final response: 27950.0215\n", + "Raw spend: 109673.67793186946\n", + "After adstock: 109673.8544024577\n", + "After hill transform: 0.9988432232555877\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 174,521.46\n", + "Adstocked value: 174,522.68\n", + "Saturated value: 0.5339\n", + "Final response: 288374.3645\n", + "Raw spend: 174521.45872666943\n", + "After adstock: 174522.68094889165\n", + "After hill transform: 0.5338912317866596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 487,433.13\n", + "Adstocked value: 487,433.46\n", + "Saturated value: 0.6572\n", + "Final response: 93916.8754\n", + "Raw spend: 487433.1259908533\n", + "After adstock: 487433.4593241866\n", + "After hill transform: 0.6571860822792386\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,327.08\n", + "Adstocked value: 107,327.41\n", + "Saturated value: 0.9835\n", + "Final response: 66069.1169\n", + "Raw spend: 107327.07758484944\n", + "After adstock: 107327.41091818277\n", + "After hill transform: 0.9835294454142488\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 109,673.68\n", + "Adstocked value: 109,673.85\n", + "Saturated value: 0.9988\n", + "Final response: 27950.0215\n", + "Raw spend: 109673.67793186946\n", + "After adstock: 109673.8544024577\n", + "After hill transform: 0.9988432232555877\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 174,521.46\n", + "Adstocked value: 174,522.68\n", + "Saturated value: 0.5339\n", + "Final response: 288374.3645\n", + "Raw spend: 174521.45872666943\n", + "After adstock: 174522.68094889165\n", + "After hill transform: 0.5338912317866596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 487,433.13\n", + "Adstocked value: 487,433.46\n", + "Saturated value: 0.6572\n", + "Final response: 93916.8754\n", + "Raw spend: 487433.1259908384\n", + "After adstock: 487433.4593241717\n", + "After hill transform: 0.6571860822792345\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,327.08\n", + "Adstocked value: 107,327.41\n", + "Saturated value: 0.9835\n", + "Final response: 66069.1169\n", + "Raw spend: 107327.07758486434\n", + "After adstock: 107327.41091819767\n", + "After hill transform: 0.9835294454142546\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 109,673.68\n", + "Adstocked value: 109,673.85\n", + "Saturated value: 0.9988\n", + "Final response: 27950.0215\n", + "Raw spend: 109673.67793186946\n", + "After adstock: 109673.8544024577\n", + "After hill transform: 0.9988432232555877\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 174,521.46\n", + "Adstocked value: 174,522.68\n", + "Saturated value: 0.5339\n", + "Final response: 288374.3645\n", + "Raw spend: 174521.45872666943\n", + "After adstock: 174522.68094889165\n", + "After hill transform: 0.5338912317866596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 487,433.13\n", + "Adstocked value: 487,433.46\n", + "Saturated value: 0.6572\n", + "Final response: 93916.8754\n", + "Raw spend: 487433.1259908384\n", + "After adstock: 487433.4593241717\n", + "After hill transform: 0.6571860822792345\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,327.08\n", + "Adstocked value: 107,327.41\n", + "Saturated value: 0.9835\n", + "Final response: 66069.1169\n", + "Raw spend: 107327.07758484944\n", + "After adstock: 107327.41091818277\n", + "After hill transform: 0.9835294454142488\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 109,673.68\n", + "Adstocked value: 109,673.85\n", + "Saturated value: 0.9988\n", + "Final response: 27950.0215\n", + "Raw spend: 109673.67793188436\n", + "After adstock: 109673.8544024726\n", + "After hill transform: 0.9988432232555882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 174,521.46\n", + "Adstocked value: 174,522.68\n", + "Saturated value: 0.5339\n", + "Final response: 288374.3645\n", + "Raw spend: 174521.45872666943\n", + "After adstock: 174522.68094889165\n", + "After hill transform: 0.5338912317866596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 487,433.13\n", + "Adstocked value: 487,433.46\n", + "Saturated value: 0.6572\n", + "Final response: 93916.8754\n", + "Raw spend: 487433.1259908384\n", + "After adstock: 487433.4593241717\n", + "After hill transform: 0.6571860822792345\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,327.08\n", + "Adstocked value: 107,327.41\n", + "Saturated value: 0.9835\n", + "Final response: 66069.1169\n", + "Raw spend: 107327.07758484944\n", + "After adstock: 107327.41091818277\n", + "After hill transform: 0.9835294454142488\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 109,673.68\n", + "Adstocked value: 109,673.85\n", + "Saturated value: 0.9988\n", + "Final response: 27950.0215\n", + "Raw spend: 109673.67793186946\n", + "After adstock: 109673.8544024577\n", + "After hill transform: 0.9988432232555877\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 174,521.46\n", + "Adstocked value: 174,522.68\n", + "Saturated value: 0.5339\n", + "Final response: 288374.3645\n", + "Raw spend: 174521.45872668433\n", + "After adstock: 174522.68094890655\n", + "After hill transform: 0.5338912317867234\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 487,433.13\n", + "Adstocked value: 487,433.46\n", + "Saturated value: 0.6572\n", + "Final response: 93916.8754\n", + "Raw spend: 487433.1259908384\n", + "After adstock: 487433.4593241717\n", + "After hill transform: 0.6571860822792345\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,327.08\n", + "Adstocked value: 107,327.41\n", + "Saturated value: 0.9835\n", + "Final response: 66069.1169\n", + "Raw spend: 107327.07758484944\n", + "After adstock: 107327.41091818277\n", + "After hill transform: 0.9835294454142488\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 109,673.68\n", + "Adstocked value: 109,673.85\n", + "Saturated value: 0.9988\n", + "Final response: 27950.0215\n", + "Raw spend: 109673.67793186946\n", + "After adstock: 109673.8544024577\n", + "After hill transform: 0.9988432232555877\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 174,521.46\n", + "Adstocked value: 174,522.68\n", + "Saturated value: 0.5339\n", + "Final response: 288374.3645\n", + "Raw spend: 174521.45872666943\n", + "After adstock: 174522.68094889165\n", + "After hill transform: 0.5338912317866596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 487,433.13\n", + "Adstocked value: 487,433.46\n", + "Saturated value: 0.6572\n", + "Final response: 93916.8754\n", + "Raw spend: 487433.1259908533\n", + "After adstock: 487433.4593241866\n", + "After hill transform: 0.6571860822792386\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,327.08\n", + "Adstocked value: 107,327.41\n", + "Saturated value: 0.9835\n", + "Final response: 66069.1169\n", + "Raw spend: 107327.07758484944\n", + "After adstock: 107327.41091818277\n", + "After hill transform: 0.9835294454142488\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 109,673.68\n", + "Adstocked value: 109,673.85\n", + "Saturated value: 0.9988\n", + "Final response: 27950.0215\n", + "Raw spend: 109673.67793186946\n", + "After adstock: 109673.8544024577\n", + "After hill transform: 0.9988432232555877\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 174,521.46\n", + "Adstocked value: 174,522.68\n", + "Saturated value: 0.5339\n", + "Final response: 288374.3645\n", + "Raw spend: 174521.45872666943\n", + "After adstock: 174522.68094889165\n", + "After hill transform: 0.5338912317866596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 487,433.13\n", + "Adstocked value: 487,433.46\n", + "Saturated value: 0.6572\n", + "Final response: 93916.8754\n", + "Raw spend: 487433.1259908384\n", + "After adstock: 487433.4593241717\n", + "After hill transform: 0.6571860822792345\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,327.08\n", + "Adstocked value: 107,327.41\n", + "Saturated value: 0.9835\n", + "Final response: 66069.1169\n", + "Raw spend: 107327.07758486434\n", + "After adstock: 107327.41091819767\n", + "After hill transform: 0.9835294454142546\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 109,673.68\n", + "Adstocked value: 109,673.85\n", + "Saturated value: 0.9988\n", + "Final response: 27950.0215\n", + "Raw spend: 109673.67793186946\n", + "After adstock: 109673.8544024577\n", + "After hill transform: 0.9988432232555877\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 174,521.46\n", + "Adstocked value: 174,522.68\n", + "Saturated value: 0.5339\n", + "Final response: 288374.3645\n", + "Raw spend: 174521.45872666943\n", + "After adstock: 174522.68094889165\n", + "After hill transform: 0.5338912317866596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 487,433.13\n", + "Adstocked value: 487,433.46\n", + "Saturated value: 0.6572\n", + "Final response: 93916.8754\n", + "Raw spend: 487433.1259908384\n", + "After adstock: 487433.4593241717\n", + "After hill transform: 0.6571860822792345\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,327.08\n", + "Adstocked value: 107,327.41\n", + "Saturated value: 0.9835\n", + "Final response: 66069.1169\n", + "Raw spend: 107327.07758484944\n", + "After adstock: 107327.41091818277\n", + "After hill transform: 0.9835294454142488\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 109,673.68\n", + "Adstocked value: 109,673.85\n", + "Saturated value: 0.9988\n", + "Final response: 27950.0215\n", + "Raw spend: 109673.67793188436\n", + "After adstock: 109673.8544024726\n", + "After hill transform: 0.9988432232555882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 265,378.18\n", + "Adstocked value: 265,379.41\n", + "Saturated value: 0.8009\n", + "Final response: 432573.5076\n", + "Raw spend: 265378.1834979601\n", + "After adstock: 265379.40572018235\n", + "After hill transform: 0.8008589916804125\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 790,551.49\n", + "Adstocked value: 790,551.82\n", + "Saturated value: 0.7180\n", + "Final response: 102602.5510\n", + "Raw spend: 790551.4893912352\n", + "After adstock: 790551.8227245685\n", + "After hill transform: 0.7179643515692073\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 91,905.09\n", + "Adstocked value: 91,905.42\n", + "Saturated value: 0.9754\n", + "Final response: 65524.7879\n", + "Raw spend: 91905.09099240432\n", + "After adstock: 91905.42432573765\n", + "After hill transform: 0.9754263607247079\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06835176196\n", + "After adstock: 142776.24482235019\n", + "After hill transform: 0.9994433467826688\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 265,378.18\n", + "Adstocked value: 265,379.41\n", + "Saturated value: 0.8009\n", + "Final response: 432573.5076\n", + "Raw spend: 265378.1834979601\n", + "After adstock: 265379.40572018235\n", + "After hill transform: 0.8008589916804125\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 790,551.49\n", + "Adstocked value: 790,551.82\n", + "Saturated value: 0.7180\n", + "Final response: 102602.5510\n", + "Raw spend: 790551.4893912352\n", + "After adstock: 790551.8227245685\n", + "After hill transform: 0.7179643515692073\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 91,905.09\n", + "Adstocked value: 91,905.42\n", + "Saturated value: 0.9754\n", + "Final response: 65524.7879\n", + "Raw spend: 91905.09099240432\n", + "After adstock: 91905.42432573765\n", + "After hill transform: 0.9754263607247079\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06835176196\n", + "After adstock: 142776.24482235019\n", + "After hill transform: 0.9994433467826688\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 183,607.13\n", + "Adstocked value: 183,608.35\n", + "Saturated value: 0.5715\n", + "Final response: 308672.1589\n", + "Raw spend: 183607.1312037985\n", + "After adstock: 183608.3534260207\n", + "After hill transform: 0.5714702116328055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 517,744.96\n", + "Adstocked value: 517,745.30\n", + "Saturated value: 0.6651\n", + "Final response: 95049.6146\n", + "Raw spend: 517744.9623308781\n", + "After adstock: 517745.2956642114\n", + "After hill transform: 0.6651124586168758\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,784.88\n", + "Adstocked value: 105,785.21\n", + "Saturated value: 0.9829\n", + "Final response: 66026.8816\n", + "Raw spend: 105784.87892560492\n", + "After adstock: 105785.21225893825\n", + "After hill transform: 0.9829007149134908\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 112,983.92\n", + "Adstocked value: 112,984.09\n", + "Saturated value: 0.9989\n", + "Final response: 27952.5829\n", + "Raw spend: 112983.91697385871\n", + "After adstock: 112984.09344444695\n", + "After hill transform: 0.9989347592677805\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 183,607.13\n", + "Adstocked value: 183,608.35\n", + "Saturated value: 0.5715\n", + "Final response: 308672.1589\n", + "Raw spend: 183607.1312037985\n", + "After adstock: 183608.3534260207\n", + "After hill transform: 0.5714702116328055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 517,744.96\n", + "Adstocked value: 517,745.30\n", + "Saturated value: 0.6651\n", + "Final response: 95049.6146\n", + "Raw spend: 517744.9623308781\n", + "After adstock: 517745.2956642114\n", + "After hill transform: 0.6651124586168758\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,784.88\n", + "Adstocked value: 105,785.21\n", + "Saturated value: 0.9829\n", + "Final response: 66026.8816\n", + "Raw spend: 105784.87892560492\n", + "After adstock: 105785.21225893825\n", + "After hill transform: 0.9829007149134908\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 112,983.92\n", + "Adstocked value: 112,984.09\n", + "Saturated value: 0.9989\n", + "Final response: 27952.5829\n", + "Raw spend: 112983.91697385871\n", + "After adstock: 112984.09344444695\n", + "After hill transform: 0.9989347592677805\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 175,809.65\n", + "Adstocked value: 175,810.87\n", + "Saturated value: 0.5394\n", + "Final response: 291334.1761\n", + "Raw spend: 175809.65141140413\n", + "After adstock: 175810.87363362635\n", + "After hill transform: 0.5393709748967122\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 491,730.83\n", + "Adstocked value: 491,731.16\n", + "Saturated value: 0.6583\n", + "Final response: 94082.4958\n", + "Raw spend: 491730.8250254896\n", + "After adstock: 491731.1583588229\n", + "After hill transform: 0.6583450159152047\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,108.42\n", + "Adstocked value: 107,108.75\n", + "Saturated value: 0.9834\n", + "Final response: 66063.2595\n", + "Raw spend: 107108.42023876445\n", + "After adstock: 107108.75357209778\n", + "After hill transform: 0.9834422492169551\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 110,143.01\n", + "Adstocked value: 110,143.19\n", + "Saturated value: 0.9989\n", + "Final response: 27950.4024\n", + "Raw spend: 110143.01311089423\n", + "After adstock: 110143.18958148247\n", + "After hill transform: 0.9988568362585296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 175,809.65\n", + "Adstocked value: 175,810.87\n", + "Saturated value: 0.5394\n", + "Final response: 291334.1761\n", + "Raw spend: 175809.65141140413\n", + "After adstock: 175810.87363362635\n", + "After hill transform: 0.5393709748967122\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 491,730.83\n", + "Adstocked value: 491,731.16\n", + "Saturated value: 0.6583\n", + "Final response: 94082.4958\n", + "Raw spend: 491730.8250254896\n", + "After adstock: 491731.1583588229\n", + "After hill transform: 0.6583450159152047\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,108.42\n", + "Adstocked value: 107,108.75\n", + "Saturated value: 0.9834\n", + "Final response: 66063.2595\n", + "Raw spend: 107108.42023876445\n", + "After adstock: 107108.75357209778\n", + "After hill transform: 0.9834422492169551\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 110,143.01\n", + "Adstocked value: 110,143.19\n", + "Saturated value: 0.9989\n", + "Final response: 27950.4024\n", + "Raw spend: 110143.01311089423\n", + "After adstock: 110143.18958148247\n", + "After hill transform: 0.9988568362585296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 175,809.65\n", + "Adstocked value: 175,810.87\n", + "Saturated value: 0.5394\n", + "Final response: 291334.1761\n", + "Raw spend: 175809.65141141904\n", + "After adstock: 175810.87363364125\n", + "After hill transform: 0.5393709748967752\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 491,730.83\n", + "Adstocked value: 491,731.16\n", + "Saturated value: 0.6583\n", + "Final response: 94082.4958\n", + "Raw spend: 491730.8250254896\n", + "After adstock: 491731.1583588229\n", + "After hill transform: 0.6583450159152047\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,108.42\n", + "Adstocked value: 107,108.75\n", + "Saturated value: 0.9834\n", + "Final response: 66063.2595\n", + "Raw spend: 107108.42023876445\n", + "After adstock: 107108.75357209778\n", + "After hill transform: 0.9834422492169551\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 110,143.01\n", + "Adstocked value: 110,143.19\n", + "Saturated value: 0.9989\n", + "Final response: 27950.4024\n", + "Raw spend: 110143.01311089423\n", + "After adstock: 110143.18958148247\n", + "After hill transform: 0.9988568362585296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 175,809.65\n", + "Adstocked value: 175,810.87\n", + "Saturated value: 0.5394\n", + "Final response: 291334.1761\n", + "Raw spend: 175809.65141140413\n", + "After adstock: 175810.87363362635\n", + "After hill transform: 0.5393709748967122\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 491,730.83\n", + "Adstocked value: 491,731.16\n", + "Saturated value: 0.6583\n", + "Final response: 94082.4958\n", + "Raw spend: 491730.8250255045\n", + "After adstock: 491731.1583588378\n", + "After hill transform: 0.6583450159152087\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,108.42\n", + "Adstocked value: 107,108.75\n", + "Saturated value: 0.9834\n", + "Final response: 66063.2595\n", + "Raw spend: 107108.42023876445\n", + "After adstock: 107108.75357209778\n", + "After hill transform: 0.9834422492169551\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 110,143.01\n", + "Adstocked value: 110,143.19\n", + "Saturated value: 0.9989\n", + "Final response: 27950.4024\n", + "Raw spend: 110143.01311089423\n", + "After adstock: 110143.18958148247\n", + "After hill transform: 0.9988568362585296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 175,809.65\n", + "Adstocked value: 175,810.87\n", + "Saturated value: 0.5394\n", + "Final response: 291334.1761\n", + "Raw spend: 175809.65141140413\n", + "After adstock: 175810.87363362635\n", + "After hill transform: 0.5393709748967122\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 491,730.83\n", + "Adstocked value: 491,731.16\n", + "Saturated value: 0.6583\n", + "Final response: 94082.4958\n", + "Raw spend: 491730.8250254896\n", + "After adstock: 491731.1583588229\n", + "After hill transform: 0.6583450159152047\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,108.42\n", + "Adstocked value: 107,108.75\n", + "Saturated value: 0.9834\n", + "Final response: 66063.2595\n", + "Raw spend: 107108.42023877935\n", + "After adstock: 107108.75357211268\n", + "After hill transform: 0.9834422492169612\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 110,143.01\n", + "Adstocked value: 110,143.19\n", + "Saturated value: 0.9989\n", + "Final response: 27950.4024\n", + "Raw spend: 110143.01311089423\n", + "After adstock: 110143.18958148247\n", + "After hill transform: 0.9988568362585296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 175,809.65\n", + "Adstocked value: 175,810.87\n", + "Saturated value: 0.5394\n", + "Final response: 291334.1761\n", + "Raw spend: 175809.65141140413\n", + "After adstock: 175810.87363362635\n", + "After hill transform: 0.5393709748967122\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 491,730.83\n", + "Adstocked value: 491,731.16\n", + "Saturated value: 0.6583\n", + "Final response: 94082.4958\n", + "Raw spend: 491730.8250254896\n", + "After adstock: 491731.1583588229\n", + "After hill transform: 0.6583450159152047\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,108.42\n", + "Adstocked value: 107,108.75\n", + "Saturated value: 0.9834\n", + "Final response: 66063.2595\n", + "Raw spend: 107108.42023876445\n", + "After adstock: 107108.75357209778\n", + "After hill transform: 0.9834422492169551\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 110,143.01\n", + "Adstocked value: 110,143.19\n", + "Saturated value: 0.9989\n", + "Final response: 27950.4024\n", + "Raw spend: 110143.01311090913\n", + "After adstock: 110143.18958149737\n", + "After hill transform: 0.9988568362585301\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 175,809.65\n", + "Adstocked value: 175,810.87\n", + "Saturated value: 0.5394\n", + "Final response: 291334.1761\n", + "Raw spend: 175809.65141140413\n", + "After adstock: 175810.87363362635\n", + "After hill transform: 0.5393709748967122\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 491,730.83\n", + "Adstocked value: 491,731.16\n", + "Saturated value: 0.6583\n", + "Final response: 94082.4958\n", + "Raw spend: 491730.8250254896\n", + "After adstock: 491731.1583588229\n", + "After hill transform: 0.6583450159152047\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,108.42\n", + "Adstocked value: 107,108.75\n", + "Saturated value: 0.9834\n", + "Final response: 66063.2595\n", + "Raw spend: 107108.42023876445\n", + "After adstock: 107108.75357209778\n", + "After hill transform: 0.9834422492169551\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 110,143.01\n", + "Adstocked value: 110,143.19\n", + "Saturated value: 0.9989\n", + "Final response: 27950.4024\n", + "Raw spend: 110143.01311089423\n", + "After adstock: 110143.18958148247\n", + "After hill transform: 0.9988568362585296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 175,809.65\n", + "Adstocked value: 175,810.87\n", + "Saturated value: 0.5394\n", + "Final response: 291334.1761\n", + "Raw spend: 175809.65141141904\n", + "After adstock: 175810.87363364125\n", + "After hill transform: 0.5393709748967752\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 491,730.83\n", + "Adstocked value: 491,731.16\n", + "Saturated value: 0.6583\n", + "Final response: 94082.4958\n", + "Raw spend: 491730.8250254896\n", + "After adstock: 491731.1583588229\n", + "After hill transform: 0.6583450159152047\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,108.42\n", + "Adstocked value: 107,108.75\n", + "Saturated value: 0.9834\n", + "Final response: 66063.2595\n", + "Raw spend: 107108.42023876445\n", + "After adstock: 107108.75357209778\n", + "After hill transform: 0.9834422492169551\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 110,143.01\n", + "Adstocked value: 110,143.19\n", + "Saturated value: 0.9989\n", + "Final response: 27950.4024\n", + "Raw spend: 110143.01311089423\n", + "After adstock: 110143.18958148247\n", + "After hill transform: 0.9988568362585296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 175,809.65\n", + "Adstocked value: 175,810.87\n", + "Saturated value: 0.5394\n", + "Final response: 291334.1761\n", + "Raw spend: 175809.65141140413\n", + "After adstock: 175810.87363362635\n", + "After hill transform: 0.5393709748967122\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 491,730.83\n", + "Adstocked value: 491,731.16\n", + "Saturated value: 0.6583\n", + "Final response: 94082.4958\n", + "Raw spend: 491730.8250255045\n", + "After adstock: 491731.1583588378\n", + "After hill transform: 0.6583450159152087\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,108.42\n", + "Adstocked value: 107,108.75\n", + "Saturated value: 0.9834\n", + "Final response: 66063.2595\n", + "Raw spend: 107108.42023876445\n", + "After adstock: 107108.75357209778\n", + "After hill transform: 0.9834422492169551\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 110,143.01\n", + "Adstocked value: 110,143.19\n", + "Saturated value: 0.9989\n", + "Final response: 27950.4024\n", + "Raw spend: 110143.01311089423\n", + "After adstock: 110143.18958148247\n", + "After hill transform: 0.9988568362585296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 175,809.65\n", + "Adstocked value: 175,810.87\n", + "Saturated value: 0.5394\n", + "Final response: 291334.1761\n", + "Raw spend: 175809.65141140413\n", + "After adstock: 175810.87363362635\n", + "After hill transform: 0.5393709748967122\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 491,730.83\n", + "Adstocked value: 491,731.16\n", + "Saturated value: 0.6583\n", + "Final response: 94082.4958\n", + "Raw spend: 491730.8250254896\n", + "After adstock: 491731.1583588229\n", + "After hill transform: 0.6583450159152047\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,108.42\n", + "Adstocked value: 107,108.75\n", + "Saturated value: 0.9834\n", + "Final response: 66063.2595\n", + "Raw spend: 107108.42023877935\n", + "After adstock: 107108.75357211268\n", + "After hill transform: 0.9834422492169612\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 110,143.01\n", + "Adstocked value: 110,143.19\n", + "Saturated value: 0.9989\n", + "Final response: 27950.4024\n", + "Raw spend: 110143.01311089423\n", + "After adstock: 110143.18958148247\n", + "After hill transform: 0.9988568362585296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 175,809.65\n", + "Adstocked value: 175,810.87\n", + "Saturated value: 0.5394\n", + "Final response: 291334.1761\n", + "Raw spend: 175809.65141140413\n", + "After adstock: 175810.87363362635\n", + "After hill transform: 0.5393709748967122\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 491,730.83\n", + "Adstocked value: 491,731.16\n", + "Saturated value: 0.6583\n", + "Final response: 94082.4958\n", + "Raw spend: 491730.8250254896\n", + "After adstock: 491731.1583588229\n", + "After hill transform: 0.6583450159152047\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,108.42\n", + "Adstocked value: 107,108.75\n", + "Saturated value: 0.9834\n", + "Final response: 66063.2595\n", + "Raw spend: 107108.42023876445\n", + "After adstock: 107108.75357209778\n", + "After hill transform: 0.9834422492169551\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 110,143.01\n", + "Adstocked value: 110,143.19\n", + "Saturated value: 0.9989\n", + "Final response: 27950.4024\n", + "Raw spend: 110143.01311090913\n", + "After adstock: 110143.18958149737\n", + "After hill transform: 0.9988568362585301\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 224,143.57\n", + "Adstocked value: 224,144.79\n", + "Saturated value: 0.7080\n", + "Final response: 382411.1558\n", + "Raw spend: 224143.5665562743\n", + "After adstock: 224144.78877849653\n", + "After hill transform: 0.707989294895387\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 609,486.26\n", + "Adstocked value: 609,486.60\n", + "Saturated value: 0.6861\n", + "Final response: 98045.4001\n", + "Raw spend: 609486.263325132\n", + "After adstock: 609486.5966584653\n", + "After hill transform: 0.6860755550779424\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,035.63\n", + "Adstocked value: 103,035.96\n", + "Saturated value: 0.9817\n", + "Final response: 65945.9387\n", + "Raw spend: 103035.6291065494\n", + "After adstock: 103035.96243988273\n", + "After hill transform: 0.9816957686885774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 140,156.90\n", + "Adstocked value: 140,157.08\n", + "Saturated value: 0.9994\n", + "Final response: 27965.9936\n", + "Raw spend: 140156.8991490034\n", + "After adstock: 140157.07561959163\n", + "After hill transform: 0.9994140123456208\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 224,143.57\n", + "Adstocked value: 224,144.79\n", + "Saturated value: 0.7080\n", + "Final response: 382411.1558\n", + "Raw spend: 224143.5665562743\n", + "After adstock: 224144.78877849653\n", + "After hill transform: 0.707989294895387\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 609,486.26\n", + "Adstocked value: 609,486.60\n", + "Saturated value: 0.6861\n", + "Final response: 98045.4001\n", + "Raw spend: 609486.263325132\n", + "After adstock: 609486.5966584653\n", + "After hill transform: 0.6860755550779424\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,035.63\n", + "Adstocked value: 103,035.96\n", + "Saturated value: 0.9817\n", + "Final response: 65945.9387\n", + "Raw spend: 103035.6291065494\n", + "After adstock: 103035.96243988273\n", + "After hill transform: 0.9816957686885774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 140,156.90\n", + "Adstocked value: 140,157.08\n", + "Saturated value: 0.9994\n", + "Final response: 27965.9936\n", + "Raw spend: 140156.8991490034\n", + "After adstock: 140157.07561959163\n", + "After hill transform: 0.9994140123456208\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 183,901.04\n", + "Adstocked value: 183,902.27\n", + "Saturated value: 0.5726\n", + "Final response: 309305.9387\n", + "Raw spend: 183901.04395449362\n", + "After adstock: 183902.26617671584\n", + "After hill transform: 0.5726435804916042\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 511,443.80\n", + "Adstocked value: 511,444.14\n", + "Saturated value: 0.6635\n", + "Final response: 94820.7524\n", + "Raw spend: 511443.804462602\n", + "After adstock: 511444.1377959353\n", + "After hill transform: 0.6635109882907148\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,426.61\n", + "Adstocked value: 106,426.94\n", + "Saturated value: 0.9832\n", + "Final response: 66044.7200\n", + "Raw spend: 106426.61013300347\n", + "After adstock: 106426.9434663368\n", + "After hill transform: 0.9831662636836636\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 115,167.52\n", + "Adstocked value: 115,167.70\n", + "Saturated value: 0.9990\n", + "Final response: 27954.1236\n", + "Raw spend: 115167.52091147262\n", + "After adstock: 115167.69738206085\n", + "After hill transform: 0.9989898193097462\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 183,901.04\n", + "Adstocked value: 183,902.27\n", + "Saturated value: 0.5726\n", + "Final response: 309305.9387\n", + "Raw spend: 183901.04395449362\n", + "After adstock: 183902.26617671584\n", + "After hill transform: 0.5726435804916042\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 511,443.80\n", + "Adstocked value: 511,444.14\n", + "Saturated value: 0.6635\n", + "Final response: 94820.7524\n", + "Raw spend: 511443.804462602\n", + "After adstock: 511444.1377959353\n", + "After hill transform: 0.6635109882907148\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,426.61\n", + "Adstocked value: 106,426.94\n", + "Saturated value: 0.9832\n", + "Final response: 66044.7200\n", + "Raw spend: 106426.61013300347\n", + "After adstock: 106426.9434663368\n", + "After hill transform: 0.9831662636836636\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 115,167.52\n", + "Adstocked value: 115,167.70\n", + "Saturated value: 0.9990\n", + "Final response: 27954.1236\n", + "Raw spend: 115167.52091147262\n", + "After adstock: 115167.69738206085\n", + "After hill transform: 0.9989898193097462\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 183,901.04\n", + "Adstocked value: 183,902.27\n", + "Saturated value: 0.5726\n", + "Final response: 309305.9387\n", + "Raw spend: 183901.04395450852\n", + "After adstock: 183902.26617673074\n", + "After hill transform: 0.5726435804916636\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 511,443.80\n", + "Adstocked value: 511,444.14\n", + "Saturated value: 0.6635\n", + "Final response: 94820.7524\n", + "Raw spend: 511443.804462602\n", + "After adstock: 511444.1377959353\n", + "After hill transform: 0.6635109882907148\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,426.61\n", + "Adstocked value: 106,426.94\n", + "Saturated value: 0.9832\n", + "Final response: 66044.7200\n", + "Raw spend: 106426.61013300347\n", + "After adstock: 106426.9434663368\n", + "After hill transform: 0.9831662636836636\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 115,167.52\n", + "Adstocked value: 115,167.70\n", + "Saturated value: 0.9990\n", + "Final response: 27954.1236\n", + "Raw spend: 115167.52091147262\n", + "After adstock: 115167.69738206085\n", + "After hill transform: 0.9989898193097462\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 183,901.04\n", + "Adstocked value: 183,902.27\n", + "Saturated value: 0.5726\n", + "Final response: 309305.9387\n", + "Raw spend: 183901.04395449362\n", + "After adstock: 183902.26617671584\n", + "After hill transform: 0.5726435804916042\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 511,443.80\n", + "Adstocked value: 511,444.14\n", + "Saturated value: 0.6635\n", + "Final response: 94820.7524\n", + "Raw spend: 511443.8044626169\n", + "After adstock: 511444.1377959502\n", + "After hill transform: 0.6635109882907186\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,426.61\n", + "Adstocked value: 106,426.94\n", + "Saturated value: 0.9832\n", + "Final response: 66044.7200\n", + "Raw spend: 106426.61013300347\n", + "After adstock: 106426.9434663368\n", + "After hill transform: 0.9831662636836636\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 115,167.52\n", + "Adstocked value: 115,167.70\n", + "Saturated value: 0.9990\n", + "Final response: 27954.1236\n", + "Raw spend: 115167.52091147262\n", + "After adstock: 115167.69738206085\n", + "After hill transform: 0.9989898193097462\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 183,901.04\n", + "Adstocked value: 183,902.27\n", + "Saturated value: 0.5726\n", + "Final response: 309305.9387\n", + "Raw spend: 183901.04395449362\n", + "After adstock: 183902.26617671584\n", + "After hill transform: 0.5726435804916042\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 511,443.80\n", + "Adstocked value: 511,444.14\n", + "Saturated value: 0.6635\n", + "Final response: 94820.7524\n", + "Raw spend: 511443.804462602\n", + "After adstock: 511444.1377959353\n", + "After hill transform: 0.6635109882907148\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,426.61\n", + "Adstocked value: 106,426.94\n", + "Saturated value: 0.9832\n", + "Final response: 66044.7200\n", + "Raw spend: 106426.61013301837\n", + "After adstock: 106426.9434663517\n", + "After hill transform: 0.9831662636836697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 115,167.52\n", + "Adstocked value: 115,167.70\n", + "Saturated value: 0.9990\n", + "Final response: 27954.1236\n", + "Raw spend: 115167.52091147262\n", + "After adstock: 115167.69738206085\n", + "After hill transform: 0.9989898193097462\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 183,901.04\n", + "Adstocked value: 183,902.27\n", + "Saturated value: 0.5726\n", + "Final response: 309305.9387\n", + "Raw spend: 183901.04395449362\n", + "After adstock: 183902.26617671584\n", + "After hill transform: 0.5726435804916042\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 511,443.80\n", + "Adstocked value: 511,444.14\n", + "Saturated value: 0.6635\n", + "Final response: 94820.7524\n", + "Raw spend: 511443.804462602\n", + "After adstock: 511444.1377959353\n", + "After hill transform: 0.6635109882907148\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,426.61\n", + "Adstocked value: 106,426.94\n", + "Saturated value: 0.9832\n", + "Final response: 66044.7200\n", + "Raw spend: 106426.61013300347\n", + "After adstock: 106426.9434663368\n", + "After hill transform: 0.9831662636836636\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 115,167.52\n", + "Adstocked value: 115,167.70\n", + "Saturated value: 0.9990\n", + "Final response: 27954.1236\n", + "Raw spend: 115167.52091148752\n", + "After adstock: 115167.69738207576\n", + "After hill transform: 0.9989898193097466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 183,901.04\n", + "Adstocked value: 183,902.27\n", + "Saturated value: 0.5726\n", + "Final response: 309305.9387\n", + "Raw spend: 183901.04395449362\n", + "After adstock: 183902.26617671584\n", + "After hill transform: 0.5726435804916042\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 511,443.80\n", + "Adstocked value: 511,444.14\n", + "Saturated value: 0.6635\n", + "Final response: 94820.7524\n", + "Raw spend: 511443.804462602\n", + "After adstock: 511444.1377959353\n", + "After hill transform: 0.6635109882907148\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,426.61\n", + "Adstocked value: 106,426.94\n", + "Saturated value: 0.9832\n", + "Final response: 66044.7200\n", + "Raw spend: 106426.61013300347\n", + "After adstock: 106426.9434663368\n", + "After hill transform: 0.9831662636836636\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 115,167.52\n", + "Adstocked value: 115,167.70\n", + "Saturated value: 0.9990\n", + "Final response: 27954.1236\n", + "Raw spend: 115167.52091147262\n", + "After adstock: 115167.69738206085\n", + "After hill transform: 0.9989898193097462\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 183,901.04\n", + "Adstocked value: 183,902.27\n", + "Saturated value: 0.5726\n", + "Final response: 309305.9387\n", + "Raw spend: 183901.04395450852\n", + "After adstock: 183902.26617673074\n", + "After hill transform: 0.5726435804916636\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 511,443.80\n", + "Adstocked value: 511,444.14\n", + "Saturated value: 0.6635\n", + "Final response: 94820.7524\n", + "Raw spend: 511443.804462602\n", + "After adstock: 511444.1377959353\n", + "After hill transform: 0.6635109882907148\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,426.61\n", + "Adstocked value: 106,426.94\n", + "Saturated value: 0.9832\n", + "Final response: 66044.7200\n", + "Raw spend: 106426.61013300347\n", + "After adstock: 106426.9434663368\n", + "After hill transform: 0.9831662636836636\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 115,167.52\n", + "Adstocked value: 115,167.70\n", + "Saturated value: 0.9990\n", + "Final response: 27954.1236\n", + "Raw spend: 115167.52091147262\n", + "After adstock: 115167.69738206085\n", + "After hill transform: 0.9989898193097462\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 183,901.04\n", + "Adstocked value: 183,902.27\n", + "Saturated value: 0.5726\n", + "Final response: 309305.9387\n", + "Raw spend: 183901.04395449362\n", + "After adstock: 183902.26617671584\n", + "After hill transform: 0.5726435804916042\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 511,443.80\n", + "Adstocked value: 511,444.14\n", + "Saturated value: 0.6635\n", + "Final response: 94820.7524\n", + "Raw spend: 511443.8044626169\n", + "After adstock: 511444.1377959502\n", + "After hill transform: 0.6635109882907186\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,426.61\n", + "Adstocked value: 106,426.94\n", + "Saturated value: 0.9832\n", + "Final response: 66044.7200\n", + "Raw spend: 106426.61013300347\n", + "After adstock: 106426.9434663368\n", + "After hill transform: 0.9831662636836636\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 115,167.52\n", + "Adstocked value: 115,167.70\n", + "Saturated value: 0.9990\n", + "Final response: 27954.1236\n", + "Raw spend: 115167.52091147262\n", + "After adstock: 115167.69738206085\n", + "After hill transform: 0.9989898193097462\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 183,901.04\n", + "Adstocked value: 183,902.27\n", + "Saturated value: 0.5726\n", + "Final response: 309305.9387\n", + "Raw spend: 183901.04395449362\n", + "After adstock: 183902.26617671584\n", + "After hill transform: 0.5726435804916042\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 511,443.80\n", + "Adstocked value: 511,444.14\n", + "Saturated value: 0.6635\n", + "Final response: 94820.7524\n", + "Raw spend: 511443.804462602\n", + "After adstock: 511444.1377959353\n", + "After hill transform: 0.6635109882907148\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,426.61\n", + "Adstocked value: 106,426.94\n", + "Saturated value: 0.9832\n", + "Final response: 66044.7200\n", + "Raw spend: 106426.61013301837\n", + "After adstock: 106426.9434663517\n", + "After hill transform: 0.9831662636836697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 115,167.52\n", + "Adstocked value: 115,167.70\n", + "Saturated value: 0.9990\n", + "Final response: 27954.1236\n", + "Raw spend: 115167.52091147262\n", + "After adstock: 115167.69738206085\n", + "After hill transform: 0.9989898193097462\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 183,901.04\n", + "Adstocked value: 183,902.27\n", + "Saturated value: 0.5726\n", + "Final response: 309305.9387\n", + "Raw spend: 183901.04395449362\n", + "After adstock: 183902.26617671584\n", + "After hill transform: 0.5726435804916042\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 511,443.80\n", + "Adstocked value: 511,444.14\n", + "Saturated value: 0.6635\n", + "Final response: 94820.7524\n", + "Raw spend: 511443.804462602\n", + "After adstock: 511444.1377959353\n", + "After hill transform: 0.6635109882907148\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,426.61\n", + "Adstocked value: 106,426.94\n", + "Saturated value: 0.9832\n", + "Final response: 66044.7200\n", + "Raw spend: 106426.61013300347\n", + "After adstock: 106426.9434663368\n", + "After hill transform: 0.9831662636836636\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 115,167.52\n", + "Adstocked value: 115,167.70\n", + "Saturated value: 0.9990\n", + "Final response: 27954.1236\n", + "Raw spend: 115167.52091148752\n", + "After adstock: 115167.69738207576\n", + "After hill transform: 0.9989898193097466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 231,181.80\n", + "Adstocked value: 231,183.03\n", + "Saturated value: 0.7268\n", + "Final response: 392554.2569\n", + "Raw spend: 231181.80356913336\n", + "After adstock: 231183.02579135558\n", + "After hill transform: 0.7267680540767653\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 632,773.89\n", + "Adstocked value: 632,774.22\n", + "Saturated value: 0.6908\n", + "Final response: 98719.4711\n", + "Raw spend: 632773.8870728845\n", + "After adstock: 632774.2204062178\n", + "After hill transform: 0.6907923867252181\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 101,859.63\n", + "Adstocked value: 101,859.96\n", + "Saturated value: 0.9811\n", + "Final response: 65908.9251\n", + "Raw spend: 101859.62595507245\n", + "After adstock: 101859.95928840578\n", + "After hill transform: 0.9811447693485644\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 231,181.80\n", + "Adstocked value: 231,183.03\n", + "Saturated value: 0.7268\n", + "Final response: 392554.2569\n", + "Raw spend: 231181.80356913336\n", + "After adstock: 231183.02579135558\n", + "After hill transform: 0.7267680540767653\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 632,773.89\n", + "Adstocked value: 632,774.22\n", + "Saturated value: 0.6908\n", + "Final response: 98719.4711\n", + "Raw spend: 632773.8870728845\n", + "After adstock: 632774.2204062178\n", + "After hill transform: 0.6907923867252181\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 101,859.63\n", + "Adstocked value: 101,859.96\n", + "Saturated value: 0.9811\n", + "Final response: 65908.9251\n", + "Raw spend: 101859.62595507245\n", + "After adstock: 101859.95928840578\n", + "After hill transform: 0.9811447693485644\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 191,776.03\n", + "Adstocked value: 191,777.25\n", + "Saturated value: 0.6031\n", + "Final response: 325742.9811\n", + "Raw spend: 191776.0325840661\n", + "After adstock: 191777.2548062883\n", + "After hill transform: 0.6030748319552598\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 531,652.30\n", + "Adstocked value: 531,652.63\n", + "Saturated value: 0.6686\n", + "Final response: 95543.1718\n", + "Raw spend: 531652.3000275763\n", + "After adstock: 531652.6333609096\n", + "After hill transform: 0.6685661395732445\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,665.94\n", + "Adstocked value: 105,666.28\n", + "Saturated value: 0.9829\n", + "Final response: 66023.5333\n", + "Raw spend: 105665.94239488388\n", + "After adstock: 105666.27572821721\n", + "After hill transform: 0.9828508699454004\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 119,765.95\n", + "Adstocked value: 119,766.12\n", + "Saturated value: 0.9991\n", + "Final response: 27957.0315\n", + "Raw spend: 119765.94528497821\n", + "After adstock: 119766.12175556645\n", + "After hill transform: 0.9990937377113668\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 191,776.03\n", + "Adstocked value: 191,777.25\n", + "Saturated value: 0.6031\n", + "Final response: 325742.9811\n", + "Raw spend: 191776.0325840661\n", + "After adstock: 191777.2548062883\n", + "After hill transform: 0.6030748319552598\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 531,652.30\n", + "Adstocked value: 531,652.63\n", + "Saturated value: 0.6686\n", + "Final response: 95543.1718\n", + "Raw spend: 531652.3000275763\n", + "After adstock: 531652.6333609096\n", + "After hill transform: 0.6685661395732445\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,665.94\n", + "Adstocked value: 105,666.28\n", + "Saturated value: 0.9829\n", + "Final response: 66023.5333\n", + "Raw spend: 105665.94239488388\n", + "After adstock: 105666.27572821721\n", + "After hill transform: 0.9828508699454004\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 119,765.95\n", + "Adstocked value: 119,766.12\n", + "Saturated value: 0.9991\n", + "Final response: 27957.0315\n", + "Raw spend: 119765.94528497821\n", + "After adstock: 119766.12175556645\n", + "After hill transform: 0.9990937377113668\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 191,776.03\n", + "Adstocked value: 191,777.25\n", + "Saturated value: 0.6031\n", + "Final response: 325742.9811\n", + "Raw spend: 191776.032584081\n", + "After adstock: 191777.25480630322\n", + "After hill transform: 0.6030748319553155\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 531,652.30\n", + "Adstocked value: 531,652.63\n", + "Saturated value: 0.6686\n", + "Final response: 95543.1718\n", + "Raw spend: 531652.3000275763\n", + "After adstock: 531652.6333609096\n", + "After hill transform: 0.6685661395732445\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,665.94\n", + "Adstocked value: 105,666.28\n", + "Saturated value: 0.9829\n", + "Final response: 66023.5333\n", + "Raw spend: 105665.94239488388\n", + "After adstock: 105666.27572821721\n", + "After hill transform: 0.9828508699454004\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 119,765.95\n", + "Adstocked value: 119,766.12\n", + "Saturated value: 0.9991\n", + "Final response: 27957.0315\n", + "Raw spend: 119765.94528497821\n", + "After adstock: 119766.12175556645\n", + "After hill transform: 0.9990937377113668\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 191,776.03\n", + "Adstocked value: 191,777.25\n", + "Saturated value: 0.6031\n", + "Final response: 325742.9811\n", + "Raw spend: 191776.0325840661\n", + "After adstock: 191777.2548062883\n", + "After hill transform: 0.6030748319552598\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 531,652.30\n", + "Adstocked value: 531,652.63\n", + "Saturated value: 0.6686\n", + "Final response: 95543.1718\n", + "Raw spend: 531652.3000275912\n", + "After adstock: 531652.6333609245\n", + "After hill transform: 0.6685661395732481\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,665.94\n", + "Adstocked value: 105,666.28\n", + "Saturated value: 0.9829\n", + "Final response: 66023.5333\n", + "Raw spend: 105665.94239488388\n", + "After adstock: 105666.27572821721\n", + "After hill transform: 0.9828508699454004\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 119,765.95\n", + "Adstocked value: 119,766.12\n", + "Saturated value: 0.9991\n", + "Final response: 27957.0315\n", + "Raw spend: 119765.94528497821\n", + "After adstock: 119766.12175556645\n", + "After hill transform: 0.9990937377113668\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 191,776.03\n", + "Adstocked value: 191,777.25\n", + "Saturated value: 0.6031\n", + "Final response: 325742.9811\n", + "Raw spend: 191776.0325840661\n", + "After adstock: 191777.2548062883\n", + "After hill transform: 0.6030748319552598\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 531,652.30\n", + "Adstocked value: 531,652.63\n", + "Saturated value: 0.6686\n", + "Final response: 95543.1718\n", + "Raw spend: 531652.3000275763\n", + "After adstock: 531652.6333609096\n", + "After hill transform: 0.6685661395732445\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,665.94\n", + "Adstocked value: 105,666.28\n", + "Saturated value: 0.9829\n", + "Final response: 66023.5333\n", + "Raw spend: 105665.94239489878\n", + "After adstock: 105666.27572823211\n", + "After hill transform: 0.9828508699454067\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 119,765.95\n", + "Adstocked value: 119,766.12\n", + "Saturated value: 0.9991\n", + "Final response: 27957.0315\n", + "Raw spend: 119765.94528497821\n", + "After adstock: 119766.12175556645\n", + "After hill transform: 0.9990937377113668\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 191,776.03\n", + "Adstocked value: 191,777.25\n", + "Saturated value: 0.6031\n", + "Final response: 325742.9811\n", + "Raw spend: 191776.0325840661\n", + "After adstock: 191777.2548062883\n", + "After hill transform: 0.6030748319552598\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 531,652.30\n", + "Adstocked value: 531,652.63\n", + "Saturated value: 0.6686\n", + "Final response: 95543.1718\n", + "Raw spend: 531652.3000275763\n", + "After adstock: 531652.6333609096\n", + "After hill transform: 0.6685661395732445\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,665.94\n", + "Adstocked value: 105,666.28\n", + "Saturated value: 0.9829\n", + "Final response: 66023.5333\n", + "Raw spend: 105665.94239488388\n", + "After adstock: 105666.27572821721\n", + "After hill transform: 0.9828508699454004\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 119,765.95\n", + "Adstocked value: 119,766.12\n", + "Saturated value: 0.9991\n", + "Final response: 27957.0315\n", + "Raw spend: 119765.94528499311\n", + "After adstock: 119766.12175558135\n", + "After hill transform: 0.9990937377113671\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 191,776.03\n", + "Adstocked value: 191,777.25\n", + "Saturated value: 0.6031\n", + "Final response: 325742.9811\n", + "Raw spend: 191776.0325840661\n", + "After adstock: 191777.2548062883\n", + "After hill transform: 0.6030748319552598\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 531,652.30\n", + "Adstocked value: 531,652.63\n", + "Saturated value: 0.6686\n", + "Final response: 95543.1718\n", + "Raw spend: 531652.3000275763\n", + "After adstock: 531652.6333609096\n", + "After hill transform: 0.6685661395732445\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,665.94\n", + "Adstocked value: 105,666.28\n", + "Saturated value: 0.9829\n", + "Final response: 66023.5333\n", + "Raw spend: 105665.94239488388\n", + "After adstock: 105666.27572821721\n", + "After hill transform: 0.9828508699454004\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 119,765.95\n", + "Adstocked value: 119,766.12\n", + "Saturated value: 0.9991\n", + "Final response: 27957.0315\n", + "Raw spend: 119765.94528497821\n", + "After adstock: 119766.12175556645\n", + "After hill transform: 0.9990937377113668\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 191,776.03\n", + "Adstocked value: 191,777.25\n", + "Saturated value: 0.6031\n", + "Final response: 325742.9811\n", + "Raw spend: 191776.032584081\n", + "After adstock: 191777.25480630322\n", + "After hill transform: 0.6030748319553155\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 531,652.30\n", + "Adstocked value: 531,652.63\n", + "Saturated value: 0.6686\n", + "Final response: 95543.1718\n", + "Raw spend: 531652.3000275763\n", + "After adstock: 531652.6333609096\n", + "After hill transform: 0.6685661395732445\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,665.94\n", + "Adstocked value: 105,666.28\n", + "Saturated value: 0.9829\n", + "Final response: 66023.5333\n", + "Raw spend: 105665.94239488388\n", + "After adstock: 105666.27572821721\n", + "After hill transform: 0.9828508699454004\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 119,765.95\n", + "Adstocked value: 119,766.12\n", + "Saturated value: 0.9991\n", + "Final response: 27957.0315\n", + "Raw spend: 119765.94528497821\n", + "After adstock: 119766.12175556645\n", + "After hill transform: 0.9990937377113668\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 191,776.03\n", + "Adstocked value: 191,777.25\n", + "Saturated value: 0.6031\n", + "Final response: 325742.9811\n", + "Raw spend: 191776.0325840661\n", + "After adstock: 191777.2548062883\n", + "After hill transform: 0.6030748319552598\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 531,652.30\n", + "Adstocked value: 531,652.63\n", + "Saturated value: 0.6686\n", + "Final response: 95543.1718\n", + "Raw spend: 531652.3000275912\n", + "After adstock: 531652.6333609245\n", + "After hill transform: 0.6685661395732481\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,665.94\n", + "Adstocked value: 105,666.28\n", + "Saturated value: 0.9829\n", + "Final response: 66023.5333\n", + "Raw spend: 105665.94239488388\n", + "After adstock: 105666.27572821721\n", + "After hill transform: 0.9828508699454004\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 119,765.95\n", + "Adstocked value: 119,766.12\n", + "Saturated value: 0.9991\n", + "Final response: 27957.0315\n", + "Raw spend: 119765.94528497821\n", + "After adstock: 119766.12175556645\n", + "After hill transform: 0.9990937377113668\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 191,776.03\n", + "Adstocked value: 191,777.25\n", + "Saturated value: 0.6031\n", + "Final response: 325742.9811\n", + "Raw spend: 191776.0325840661\n", + "After adstock: 191777.2548062883\n", + "After hill transform: 0.6030748319552598\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 531,652.30\n", + "Adstocked value: 531,652.63\n", + "Saturated value: 0.6686\n", + "Final response: 95543.1718\n", + "Raw spend: 531652.3000275763\n", + "After adstock: 531652.6333609096\n", + "After hill transform: 0.6685661395732445\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,665.94\n", + "Adstocked value: 105,666.28\n", + "Saturated value: 0.9829\n", + "Final response: 66023.5333\n", + "Raw spend: 105665.94239489878\n", + "After adstock: 105666.27572823211\n", + "After hill transform: 0.9828508699454067\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 119,765.95\n", + "Adstocked value: 119,766.12\n", + "Saturated value: 0.9991\n", + "Final response: 27957.0315\n", + "Raw spend: 119765.94528497821\n", + "After adstock: 119766.12175556645\n", + "After hill transform: 0.9990937377113668\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 191,776.03\n", + "Adstocked value: 191,777.25\n", + "Saturated value: 0.6031\n", + "Final response: 325742.9811\n", + "Raw spend: 191776.0325840661\n", + "After adstock: 191777.2548062883\n", + "After hill transform: 0.6030748319552598\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 531,652.30\n", + "Adstocked value: 531,652.63\n", + "Saturated value: 0.6686\n", + "Final response: 95543.1718\n", + "Raw spend: 531652.3000275763\n", + "After adstock: 531652.6333609096\n", + "After hill transform: 0.6685661395732445\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,665.94\n", + "Adstocked value: 105,666.28\n", + "Saturated value: 0.9829\n", + "Final response: 66023.5333\n", + "Raw spend: 105665.94239488388\n", + "After adstock: 105666.27572821721\n", + "After hill transform: 0.9828508699454004\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 119,765.95\n", + "Adstocked value: 119,766.12\n", + "Saturated value: 0.9991\n", + "Final response: 27957.0315\n", + "Raw spend: 119765.94528499311\n", + "After adstock: 119766.12175558135\n", + "After hill transform: 0.9990937377113671\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 228,364.60\n", + "Adstocked value: 228,365.82\n", + "Saturated value: 0.7194\n", + "Final response: 388580.8043\n", + "Raw spend: 228364.60215255932\n", + "After adstock: 228365.82437478154\n", + "After hill transform: 0.7194116738599704\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 619,773.59\n", + "Adstocked value: 619,773.92\n", + "Saturated value: 0.6882\n", + "Final response: 98346.9825\n", + "Raw spend: 619773.5894262745\n", + "After adstock: 619773.9227596079\n", + "After hill transform: 0.688185886744951\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,679.90\n", + "Adstocked value: 102,680.23\n", + "Saturated value: 0.9815\n", + "Final response: 65934.9004\n", + "Raw spend: 102679.8999998234\n", + "After adstock: 102680.23333315674\n", + "After hill transform: 0.9815314475140124\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06837997824\n", + "After adstock: 142776.24485056647\n", + "After hill transform: 0.999443346782974\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 228,364.60\n", + "Adstocked value: 228,365.82\n", + "Saturated value: 0.7194\n", + "Final response: 388580.8043\n", + "Raw spend: 228364.60215255932\n", + "After adstock: 228365.82437478154\n", + "After hill transform: 0.7194116738599704\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 619,773.59\n", + "Adstocked value: 619,773.92\n", + "Saturated value: 0.6882\n", + "Final response: 98346.9825\n", + "Raw spend: 619773.5894262745\n", + "After adstock: 619773.9227596079\n", + "After hill transform: 0.688185886744951\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,679.90\n", + "Adstocked value: 102,680.23\n", + "Saturated value: 0.9815\n", + "Final response: 65934.9004\n", + "Raw spend: 102679.8999998234\n", + "After adstock: 102680.23333315674\n", + "After hill transform: 0.9815314475140124\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06837997824\n", + "After adstock: 142776.24485056647\n", + "After hill transform: 0.999443346782974\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 199,988.37\n", + "Adstocked value: 199,989.59\n", + "Saturated value: 0.6327\n", + "Final response: 341760.4892\n", + "Raw spend: 199988.36601047163\n", + "After adstock: 199989.58823269384\n", + "After hill transform: 0.6327293650109032\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 551,431.19\n", + "Adstocked value: 551,431.53\n", + "Saturated value: 0.6733\n", + "Final response: 96219.0736\n", + "Raw spend: 551431.1932459122\n", + "After adstock: 551431.5265792456\n", + "After hill transform: 0.6732957815701728\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 104,995.72\n", + "Adstocked value: 104,996.06\n", + "Saturated value: 0.9826\n", + "Final response: 66004.4129\n", + "Raw spend: 104995.7228136643\n", + "After adstock: 104996.05614699762\n", + "After hill transform: 0.982566236416535\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 124,930.59\n", + "Adstocked value: 124,930.76\n", + "Saturated value: 0.9992\n", + "Final response: 27959.8332\n", + "Raw spend: 124930.58564308326\n", + "After adstock: 124930.7621136715\n", + "After hill transform: 0.9991938608008142\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 199,988.37\n", + "Adstocked value: 199,989.59\n", + "Saturated value: 0.6327\n", + "Final response: 341760.4892\n", + "Raw spend: 199988.36601047163\n", + "After adstock: 199989.58823269384\n", + "After hill transform: 0.6327293650109032\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 551,431.19\n", + "Adstocked value: 551,431.53\n", + "Saturated value: 0.6733\n", + "Final response: 96219.0736\n", + "Raw spend: 551431.1932459122\n", + "After adstock: 551431.5265792456\n", + "After hill transform: 0.6732957815701728\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 104,995.72\n", + "Adstocked value: 104,996.06\n", + "Saturated value: 0.9826\n", + "Final response: 66004.4129\n", + "Raw spend: 104995.7228136643\n", + "After adstock: 104996.05614699762\n", + "After hill transform: 0.982566236416535\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 124,930.59\n", + "Adstocked value: 124,930.76\n", + "Saturated value: 0.9992\n", + "Final response: 27959.8332\n", + "Raw spend: 124930.58564308326\n", + "After adstock: 124930.7621136715\n", + "After hill transform: 0.9991938608008142\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 199,988.37\n", + "Adstocked value: 199,989.59\n", + "Saturated value: 0.6327\n", + "Final response: 341760.4892\n", + "Raw spend: 199988.36601048653\n", + "After adstock: 199989.58823270875\n", + "After hill transform: 0.632729365010955\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 551,431.19\n", + "Adstocked value: 551,431.53\n", + "Saturated value: 0.6733\n", + "Final response: 96219.0736\n", + "Raw spend: 551431.1932459122\n", + "After adstock: 551431.5265792456\n", + "After hill transform: 0.6732957815701728\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 104,995.72\n", + "Adstocked value: 104,996.06\n", + "Saturated value: 0.9826\n", + "Final response: 66004.4129\n", + "Raw spend: 104995.7228136643\n", + "After adstock: 104996.05614699762\n", + "After hill transform: 0.982566236416535\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 124,930.59\n", + "Adstocked value: 124,930.76\n", + "Saturated value: 0.9992\n", + "Final response: 27959.8332\n", + "Raw spend: 124930.58564308326\n", + "After adstock: 124930.7621136715\n", + "After hill transform: 0.9991938608008142\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 199,988.37\n", + "Adstocked value: 199,989.59\n", + "Saturated value: 0.6327\n", + "Final response: 341760.4892\n", + "Raw spend: 199988.36601047163\n", + "After adstock: 199989.58823269384\n", + "After hill transform: 0.6327293650109032\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 551,431.19\n", + "Adstocked value: 551,431.53\n", + "Saturated value: 0.6733\n", + "Final response: 96219.0736\n", + "Raw spend: 551431.1932459271\n", + "After adstock: 551431.5265792605\n", + "After hill transform: 0.6732957815701761\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 104,995.72\n", + "Adstocked value: 104,996.06\n", + "Saturated value: 0.9826\n", + "Final response: 66004.4129\n", + "Raw spend: 104995.7228136643\n", + "After adstock: 104996.05614699762\n", + "After hill transform: 0.982566236416535\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 124,930.59\n", + "Adstocked value: 124,930.76\n", + "Saturated value: 0.9992\n", + "Final response: 27959.8332\n", + "Raw spend: 124930.58564308326\n", + "After adstock: 124930.7621136715\n", + "After hill transform: 0.9991938608008142\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 199,988.37\n", + "Adstocked value: 199,989.59\n", + "Saturated value: 0.6327\n", + "Final response: 341760.4892\n", + "Raw spend: 199988.36601047163\n", + "After adstock: 199989.58823269384\n", + "After hill transform: 0.6327293650109032\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 551,431.19\n", + "Adstocked value: 551,431.53\n", + "Saturated value: 0.6733\n", + "Final response: 96219.0736\n", + "Raw spend: 551431.1932459122\n", + "After adstock: 551431.5265792456\n", + "After hill transform: 0.6732957815701728\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 104,995.72\n", + "Adstocked value: 104,996.06\n", + "Saturated value: 0.9826\n", + "Final response: 66004.4129\n", + "Raw spend: 104995.7228136792\n", + "After adstock: 104996.05614701252\n", + "After hill transform: 0.9825662364165413\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 124,930.59\n", + "Adstocked value: 124,930.76\n", + "Saturated value: 0.9992\n", + "Final response: 27959.8332\n", + "Raw spend: 124930.58564308326\n", + "After adstock: 124930.7621136715\n", + "After hill transform: 0.9991938608008142\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 199,988.37\n", + "Adstocked value: 199,989.59\n", + "Saturated value: 0.6327\n", + "Final response: 341760.4892\n", + "Raw spend: 199988.36601047163\n", + "After adstock: 199989.58823269384\n", + "After hill transform: 0.6327293650109032\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 551,431.19\n", + "Adstocked value: 551,431.53\n", + "Saturated value: 0.6733\n", + "Final response: 96219.0736\n", + "Raw spend: 551431.1932459122\n", + "After adstock: 551431.5265792456\n", + "After hill transform: 0.6732957815701728\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 104,995.72\n", + "Adstocked value: 104,996.06\n", + "Saturated value: 0.9826\n", + "Final response: 66004.4129\n", + "Raw spend: 104995.7228136643\n", + "After adstock: 104996.05614699762\n", + "After hill transform: 0.982566236416535\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 124,930.59\n", + "Adstocked value: 124,930.76\n", + "Saturated value: 0.9992\n", + "Final response: 27959.8332\n", + "Raw spend: 124930.58564309817\n", + "After adstock: 124930.7621136864\n", + "After hill transform: 0.9991938608008144\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 199,988.37\n", + "Adstocked value: 199,989.59\n", + "Saturated value: 0.6327\n", + "Final response: 341760.4892\n", + "Raw spend: 199988.36601047163\n", + "After adstock: 199989.58823269384\n", + "After hill transform: 0.6327293650109032\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 551,431.19\n", + "Adstocked value: 551,431.53\n", + "Saturated value: 0.6733\n", + "Final response: 96219.0736\n", + "Raw spend: 551431.1932459122\n", + "After adstock: 551431.5265792456\n", + "After hill transform: 0.6732957815701728\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 104,995.72\n", + "Adstocked value: 104,996.06\n", + "Saturated value: 0.9826\n", + "Final response: 66004.4129\n", + "Raw spend: 104995.7228136643\n", + "After adstock: 104996.05614699762\n", + "After hill transform: 0.982566236416535\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 124,930.59\n", + "Adstocked value: 124,930.76\n", + "Saturated value: 0.9992\n", + "Final response: 27959.8332\n", + "Raw spend: 124930.58564308326\n", + "After adstock: 124930.7621136715\n", + "After hill transform: 0.9991938608008142\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 199,988.37\n", + "Adstocked value: 199,989.59\n", + "Saturated value: 0.6327\n", + "Final response: 341760.4892\n", + "Raw spend: 199988.36601048653\n", + "After adstock: 199989.58823270875\n", + "After hill transform: 0.632729365010955\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 551,431.19\n", + "Adstocked value: 551,431.53\n", + "Saturated value: 0.6733\n", + "Final response: 96219.0736\n", + "Raw spend: 551431.1932459122\n", + "After adstock: 551431.5265792456\n", + "After hill transform: 0.6732957815701728\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 104,995.72\n", + "Adstocked value: 104,996.06\n", + "Saturated value: 0.9826\n", + "Final response: 66004.4129\n", + "Raw spend: 104995.7228136643\n", + "After adstock: 104996.05614699762\n", + "After hill transform: 0.982566236416535\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 124,930.59\n", + "Adstocked value: 124,930.76\n", + "Saturated value: 0.9992\n", + "Final response: 27959.8332\n", + "Raw spend: 124930.58564308326\n", + "After adstock: 124930.7621136715\n", + "After hill transform: 0.9991938608008142\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 199,988.37\n", + "Adstocked value: 199,989.59\n", + "Saturated value: 0.6327\n", + "Final response: 341760.4892\n", + "Raw spend: 199988.36601047163\n", + "After adstock: 199989.58823269384\n", + "After hill transform: 0.6327293650109032\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 551,431.19\n", + "Adstocked value: 551,431.53\n", + "Saturated value: 0.6733\n", + "Final response: 96219.0736\n", + "Raw spend: 551431.1932459271\n", + "After adstock: 551431.5265792605\n", + "After hill transform: 0.6732957815701761\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 104,995.72\n", + "Adstocked value: 104,996.06\n", + "Saturated value: 0.9826\n", + "Final response: 66004.4129\n", + "Raw spend: 104995.7228136643\n", + "After adstock: 104996.05614699762\n", + "After hill transform: 0.982566236416535\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 124,930.59\n", + "Adstocked value: 124,930.76\n", + "Saturated value: 0.9992\n", + "Final response: 27959.8332\n", + "Raw spend: 124930.58564308326\n", + "After adstock: 124930.7621136715\n", + "After hill transform: 0.9991938608008142\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 199,988.37\n", + "Adstocked value: 199,989.59\n", + "Saturated value: 0.6327\n", + "Final response: 341760.4892\n", + "Raw spend: 199988.36601047163\n", + "After adstock: 199989.58823269384\n", + "After hill transform: 0.6327293650109032\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 551,431.19\n", + "Adstocked value: 551,431.53\n", + "Saturated value: 0.6733\n", + "Final response: 96219.0736\n", + "Raw spend: 551431.1932459122\n", + "After adstock: 551431.5265792456\n", + "After hill transform: 0.6732957815701728\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 104,995.72\n", + "Adstocked value: 104,996.06\n", + "Saturated value: 0.9826\n", + "Final response: 66004.4129\n", + "Raw spend: 104995.7228136792\n", + "After adstock: 104996.05614701252\n", + "After hill transform: 0.9825662364165413\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 124,930.59\n", + "Adstocked value: 124,930.76\n", + "Saturated value: 0.9992\n", + "Final response: 27959.8332\n", + "Raw spend: 124930.58564308326\n", + "After adstock: 124930.7621136715\n", + "After hill transform: 0.9991938608008142\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 199,988.37\n", + "Adstocked value: 199,989.59\n", + "Saturated value: 0.6327\n", + "Final response: 341760.4892\n", + "Raw spend: 199988.36601047163\n", + "After adstock: 199989.58823269384\n", + "After hill transform: 0.6327293650109032\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 551,431.19\n", + "Adstocked value: 551,431.53\n", + "Saturated value: 0.6733\n", + "Final response: 96219.0736\n", + "Raw spend: 551431.1932459122\n", + "After adstock: 551431.5265792456\n", + "After hill transform: 0.6732957815701728\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 104,995.72\n", + "Adstocked value: 104,996.06\n", + "Saturated value: 0.9826\n", + "Final response: 66004.4129\n", + "Raw spend: 104995.7228136643\n", + "After adstock: 104996.05614699762\n", + "After hill transform: 0.982566236416535\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 124,930.59\n", + "Adstocked value: 124,930.76\n", + "Saturated value: 0.9992\n", + "Final response: 27959.8332\n", + "Raw spend: 124930.58564309817\n", + "After adstock: 124930.7621136864\n", + "After hill transform: 0.9991938608008144\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 208,702.59\n", + "Adstocked value: 208,703.81\n", + "Saturated value: 0.6619\n", + "Final response: 357514.0818\n", + "Raw spend: 208702.59061540657\n", + "After adstock: 208703.8128376288\n", + "After hill transform: 0.6618952896492841\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 568,323.75\n", + "Adstocked value: 568,324.09\n", + "Saturated value: 0.6772\n", + "Final response: 96773.6494\n", + "Raw spend: 568323.7536149976\n", + "After adstock: 568324.086948331\n", + "After hill transform: 0.6771764420737506\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 104,673.39\n", + "Adstocked value: 104,673.73\n", + "Saturated value: 0.9824\n", + "Final response: 65995.0624\n", + "Raw spend: 104673.39335602832\n", + "After adstock: 104673.72668936165\n", + "After hill transform: 0.9824270417156389\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 131,578.56\n", + "Adstocked value: 131,578.74\n", + "Saturated value: 0.9993\n", + "Final response: 27962.8542\n", + "Raw spend: 131578.5588262103\n", + "After adstock: 131578.73529679852\n", + "After hill transform: 0.9993018222307104\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 208,702.59\n", + "Adstocked value: 208,703.81\n", + "Saturated value: 0.6619\n", + "Final response: 357514.0818\n", + "Raw spend: 208702.59061540657\n", + "After adstock: 208703.8128376288\n", + "After hill transform: 0.6618952896492841\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 568,323.75\n", + "Adstocked value: 568,324.09\n", + "Saturated value: 0.6772\n", + "Final response: 96773.6494\n", + "Raw spend: 568323.7536149976\n", + "After adstock: 568324.086948331\n", + "After hill transform: 0.6771764420737506\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 104,673.39\n", + "Adstocked value: 104,673.73\n", + "Saturated value: 0.9824\n", + "Final response: 65995.0624\n", + "Raw spend: 104673.39335602832\n", + "After adstock: 104673.72668936165\n", + "After hill transform: 0.9824270417156389\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 131,578.56\n", + "Adstocked value: 131,578.74\n", + "Saturated value: 0.9993\n", + "Final response: 27962.8542\n", + "Raw spend: 131578.5588262103\n", + "After adstock: 131578.73529679852\n", + "After hill transform: 0.9993018222307104\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 208,702.59\n", + "Adstocked value: 208,703.81\n", + "Saturated value: 0.6619\n", + "Final response: 357514.0818\n", + "Raw spend: 208702.59061542148\n", + "After adstock: 208703.8128376437\n", + "After hill transform: 0.661895289649332\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 568,323.75\n", + "Adstocked value: 568,324.09\n", + "Saturated value: 0.6772\n", + "Final response: 96773.6494\n", + "Raw spend: 568323.7536149976\n", + "After adstock: 568324.086948331\n", + "After hill transform: 0.6771764420737506\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 104,673.39\n", + "Adstocked value: 104,673.73\n", + "Saturated value: 0.9824\n", + "Final response: 65995.0624\n", + "Raw spend: 104673.39335602832\n", + "After adstock: 104673.72668936165\n", + "After hill transform: 0.9824270417156389\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 131,578.56\n", + "Adstocked value: 131,578.74\n", + "Saturated value: 0.9993\n", + "Final response: 27962.8542\n", + "Raw spend: 131578.5588262103\n", + "After adstock: 131578.73529679852\n", + "After hill transform: 0.9993018222307104\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 208,702.59\n", + "Adstocked value: 208,703.81\n", + "Saturated value: 0.6619\n", + "Final response: 357514.0818\n", + "Raw spend: 208702.59061540657\n", + "After adstock: 208703.8128376288\n", + "After hill transform: 0.6618952896492841\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 568,323.75\n", + "Adstocked value: 568,324.09\n", + "Saturated value: 0.6772\n", + "Final response: 96773.6494\n", + "Raw spend: 568323.7536150125\n", + "After adstock: 568324.0869483459\n", + "After hill transform: 0.6771764420737539\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 104,673.39\n", + "Adstocked value: 104,673.73\n", + "Saturated value: 0.9824\n", + "Final response: 65995.0624\n", + "Raw spend: 104673.39335602832\n", + "After adstock: 104673.72668936165\n", + "After hill transform: 0.9824270417156389\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 131,578.56\n", + "Adstocked value: 131,578.74\n", + "Saturated value: 0.9993\n", + "Final response: 27962.8542\n", + "Raw spend: 131578.5588262103\n", + "After adstock: 131578.73529679852\n", + "After hill transform: 0.9993018222307104\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 208,702.59\n", + "Adstocked value: 208,703.81\n", + "Saturated value: 0.6619\n", + "Final response: 357514.0818\n", + "Raw spend: 208702.59061540657\n", + "After adstock: 208703.8128376288\n", + "After hill transform: 0.6618952896492841\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 568,323.75\n", + "Adstocked value: 568,324.09\n", + "Saturated value: 0.6772\n", + "Final response: 96773.6494\n", + "Raw spend: 568323.7536149976\n", + "After adstock: 568324.086948331\n", + "After hill transform: 0.6771764420737506\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 104,673.39\n", + "Adstocked value: 104,673.73\n", + "Saturated value: 0.9824\n", + "Final response: 65995.0624\n", + "Raw spend: 104673.39335604322\n", + "After adstock: 104673.72668937655\n", + "After hill transform: 0.9824270417156453\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 131,578.56\n", + "Adstocked value: 131,578.74\n", + "Saturated value: 0.9993\n", + "Final response: 27962.8542\n", + "Raw spend: 131578.5588262103\n", + "After adstock: 131578.73529679852\n", + "After hill transform: 0.9993018222307104\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 208,702.59\n", + "Adstocked value: 208,703.81\n", + "Saturated value: 0.6619\n", + "Final response: 357514.0818\n", + "Raw spend: 208702.59061540657\n", + "After adstock: 208703.8128376288\n", + "After hill transform: 0.6618952896492841\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 568,323.75\n", + "Adstocked value: 568,324.09\n", + "Saturated value: 0.6772\n", + "Final response: 96773.6494\n", + "Raw spend: 568323.7536149976\n", + "After adstock: 568324.086948331\n", + "After hill transform: 0.6771764420737506\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 104,673.39\n", + "Adstocked value: 104,673.73\n", + "Saturated value: 0.9824\n", + "Final response: 65995.0624\n", + "Raw spend: 104673.39335602832\n", + "After adstock: 104673.72668936165\n", + "After hill transform: 0.9824270417156389\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 131,578.56\n", + "Adstocked value: 131,578.74\n", + "Saturated value: 0.9993\n", + "Final response: 27962.8542\n", + "Raw spend: 131578.5588262252\n", + "After adstock: 131578.73529681342\n", + "After hill transform: 0.9993018222307106\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 208,702.59\n", + "Adstocked value: 208,703.81\n", + "Saturated value: 0.6619\n", + "Final response: 357514.0818\n", + "Raw spend: 208702.59061540657\n", + "After adstock: 208703.8128376288\n", + "After hill transform: 0.6618952896492841\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 568,323.75\n", + "Adstocked value: 568,324.09\n", + "Saturated value: 0.6772\n", + "Final response: 96773.6494\n", + "Raw spend: 568323.7536149976\n", + "After adstock: 568324.086948331\n", + "After hill transform: 0.6771764420737506\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 104,673.39\n", + "Adstocked value: 104,673.73\n", + "Saturated value: 0.9824\n", + "Final response: 65995.0624\n", + "Raw spend: 104673.39335602832\n", + "After adstock: 104673.72668936165\n", + "After hill transform: 0.9824270417156389\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 131,578.56\n", + "Adstocked value: 131,578.74\n", + "Saturated value: 0.9993\n", + "Final response: 27962.8542\n", + "Raw spend: 131578.5588262103\n", + "After adstock: 131578.73529679852\n", + "After hill transform: 0.9993018222307104\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 208,702.59\n", + "Adstocked value: 208,703.81\n", + "Saturated value: 0.6619\n", + "Final response: 357514.0818\n", + "Raw spend: 208702.59061542148\n", + "After adstock: 208703.8128376437\n", + "After hill transform: 0.661895289649332\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 568,323.75\n", + "Adstocked value: 568,324.09\n", + "Saturated value: 0.6772\n", + "Final response: 96773.6494\n", + "Raw spend: 568323.7536149976\n", + "After adstock: 568324.086948331\n", + "After hill transform: 0.6771764420737506\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 104,673.39\n", + "Adstocked value: 104,673.73\n", + "Saturated value: 0.9824\n", + "Final response: 65995.0624\n", + "Raw spend: 104673.39335602832\n", + "After adstock: 104673.72668936165\n", + "After hill transform: 0.9824270417156389\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 131,578.56\n", + "Adstocked value: 131,578.74\n", + "Saturated value: 0.9993\n", + "Final response: 27962.8542\n", + "Raw spend: 131578.5588262103\n", + "After adstock: 131578.73529679852\n", + "After hill transform: 0.9993018222307104\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 208,702.59\n", + "Adstocked value: 208,703.81\n", + "Saturated value: 0.6619\n", + "Final response: 357514.0818\n", + "Raw spend: 208702.59061540657\n", + "After adstock: 208703.8128376288\n", + "After hill transform: 0.6618952896492841\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 568,323.75\n", + "Adstocked value: 568,324.09\n", + "Saturated value: 0.6772\n", + "Final response: 96773.6494\n", + "Raw spend: 568323.7536150125\n", + "After adstock: 568324.0869483459\n", + "After hill transform: 0.6771764420737539\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 104,673.39\n", + "Adstocked value: 104,673.73\n", + "Saturated value: 0.9824\n", + "Final response: 65995.0624\n", + "Raw spend: 104673.39335602832\n", + "After adstock: 104673.72668936165\n", + "After hill transform: 0.9824270417156389\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 131,578.56\n", + "Adstocked value: 131,578.74\n", + "Saturated value: 0.9993\n", + "Final response: 27962.8542\n", + "Raw spend: 131578.5588262103\n", + "After adstock: 131578.73529679852\n", + "After hill transform: 0.9993018222307104\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 208,702.59\n", + "Adstocked value: 208,703.81\n", + "Saturated value: 0.6619\n", + "Final response: 357514.0818\n", + "Raw spend: 208702.59061540657\n", + "After adstock: 208703.8128376288\n", + "After hill transform: 0.6618952896492841\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 568,323.75\n", + "Adstocked value: 568,324.09\n", + "Saturated value: 0.6772\n", + "Final response: 96773.6494\n", + "Raw spend: 568323.7536149976\n", + "After adstock: 568324.086948331\n", + "After hill transform: 0.6771764420737506\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 104,673.39\n", + "Adstocked value: 104,673.73\n", + "Saturated value: 0.9824\n", + "Final response: 65995.0624\n", + "Raw spend: 104673.39335604322\n", + "After adstock: 104673.72668937655\n", + "After hill transform: 0.9824270417156453\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 131,578.56\n", + "Adstocked value: 131,578.74\n", + "Saturated value: 0.9993\n", + "Final response: 27962.8542\n", + "Raw spend: 131578.5588262103\n", + "After adstock: 131578.73529679852\n", + "After hill transform: 0.9993018222307104\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 208,702.59\n", + "Adstocked value: 208,703.81\n", + "Saturated value: 0.6619\n", + "Final response: 357514.0818\n", + "Raw spend: 208702.59061540657\n", + "After adstock: 208703.8128376288\n", + "After hill transform: 0.6618952896492841\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 568,323.75\n", + "Adstocked value: 568,324.09\n", + "Saturated value: 0.6772\n", + "Final response: 96773.6494\n", + "Raw spend: 568323.7536149976\n", + "After adstock: 568324.086948331\n", + "After hill transform: 0.6771764420737506\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 104,673.39\n", + "Adstocked value: 104,673.73\n", + "Saturated value: 0.9824\n", + "Final response: 65995.0624\n", + "Raw spend: 104673.39335602832\n", + "After adstock: 104673.72668936165\n", + "After hill transform: 0.9824270417156389\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 131,578.56\n", + "Adstocked value: 131,578.74\n", + "Saturated value: 0.9993\n", + "Final response: 27962.8542\n", + "Raw spend: 131578.5588262252\n", + "After adstock: 131578.73529681342\n", + "After hill transform: 0.9993018222307106\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 219,898.74\n", + "Adstocked value: 219,899.96\n", + "Saturated value: 0.6960\n", + "Final response: 375937.8938\n", + "Raw spend: 219898.7363353385\n", + "After adstock: 219899.95855756072\n", + "After hill transform: 0.6960048115081848\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 580,712.25\n", + "Adstocked value: 580,712.58\n", + "Saturated value: 0.6799\n", + "Final response: 97167.8588\n", + "Raw spend: 580712.2484813713\n", + "After adstock: 580712.5818147047\n", + "After hill transform: 0.6799349337634264\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,143.83\n", + "Adstocked value: 105,144.16\n", + "Saturated value: 0.9826\n", + "Final response: 66008.6752\n", + "Raw spend: 105143.82626861303\n", + "After adstock: 105144.15960194636\n", + "After hill transform: 0.9826296875700664\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205026\n", + "After adstock: 142776.24485263848\n", + "After hill transform: 0.9994433467829963\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 219,898.74\n", + "Adstocked value: 219,899.96\n", + "Saturated value: 0.6960\n", + "Final response: 375937.8938\n", + "Raw spend: 219898.7363353385\n", + "After adstock: 219899.95855756072\n", + "After hill transform: 0.6960048115081848\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 580,712.25\n", + "Adstocked value: 580,712.58\n", + "Saturated value: 0.6799\n", + "Final response: 97167.8588\n", + "Raw spend: 580712.2484813713\n", + "After adstock: 580712.5818147047\n", + "After hill transform: 0.6799349337634264\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,143.83\n", + "Adstocked value: 105,144.16\n", + "Saturated value: 0.9826\n", + "Final response: 66008.6752\n", + "Raw spend: 105143.82626861303\n", + "After adstock: 105144.15960194636\n", + "After hill transform: 0.9826296875700664\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205026\n", + "After adstock: 142776.24485263848\n", + "After hill transform: 0.9994433467829963\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 219,898.74\n", + "Adstocked value: 219,899.96\n", + "Saturated value: 0.6960\n", + "Final response: 375937.8938\n", + "Raw spend: 219898.7363353534\n", + "After adstock: 219899.95855757562\n", + "After hill transform: 0.6960048115082278\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 580,712.25\n", + "Adstocked value: 580,712.58\n", + "Saturated value: 0.6799\n", + "Final response: 97167.8588\n", + "Raw spend: 580712.2484813713\n", + "After adstock: 580712.5818147047\n", + "After hill transform: 0.6799349337634264\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,143.83\n", + "Adstocked value: 105,144.16\n", + "Saturated value: 0.9826\n", + "Final response: 66008.6752\n", + "Raw spend: 105143.82626861303\n", + "After adstock: 105144.15960194636\n", + "After hill transform: 0.9826296875700664\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205026\n", + "After adstock: 142776.24485263848\n", + "After hill transform: 0.9994433467829963\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 219,898.74\n", + "Adstocked value: 219,899.96\n", + "Saturated value: 0.6960\n", + "Final response: 375937.8938\n", + "Raw spend: 219898.7363353385\n", + "After adstock: 219899.95855756072\n", + "After hill transform: 0.6960048115081848\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 580,712.25\n", + "Adstocked value: 580,712.58\n", + "Saturated value: 0.6799\n", + "Final response: 97167.8588\n", + "Raw spend: 580712.2484813862\n", + "After adstock: 580712.5818147196\n", + "After hill transform: 0.6799349337634295\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,143.83\n", + "Adstocked value: 105,144.16\n", + "Saturated value: 0.9826\n", + "Final response: 66008.6752\n", + "Raw spend: 105143.82626861303\n", + "After adstock: 105144.15960194636\n", + "After hill transform: 0.9826296875700664\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205026\n", + "After adstock: 142776.24485263848\n", + "After hill transform: 0.9994433467829963\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 219,898.74\n", + "Adstocked value: 219,899.96\n", + "Saturated value: 0.6960\n", + "Final response: 375937.8938\n", + "Raw spend: 219898.7363353385\n", + "After adstock: 219899.95855756072\n", + "After hill transform: 0.6960048115081848\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 580,712.25\n", + "Adstocked value: 580,712.58\n", + "Saturated value: 0.6799\n", + "Final response: 97167.8588\n", + "Raw spend: 580712.2484813713\n", + "After adstock: 580712.5818147047\n", + "After hill transform: 0.6799349337634264\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,143.83\n", + "Adstocked value: 105,144.16\n", + "Saturated value: 0.9826\n", + "Final response: 66008.6752\n", + "Raw spend: 105143.82626862793\n", + "After adstock: 105144.15960196126\n", + "After hill transform: 0.9826296875700729\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205026\n", + "After adstock: 142776.24485263848\n", + "After hill transform: 0.9994433467829963\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 219,898.74\n", + "Adstocked value: 219,899.96\n", + "Saturated value: 0.6960\n", + "Final response: 375937.8938\n", + "Raw spend: 219898.7363353385\n", + "After adstock: 219899.95855756072\n", + "After hill transform: 0.6960048115081848\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 580,712.25\n", + "Adstocked value: 580,712.58\n", + "Saturated value: 0.6799\n", + "Final response: 97167.8588\n", + "Raw spend: 580712.2484813713\n", + "After adstock: 580712.5818147047\n", + "After hill transform: 0.6799349337634264\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,143.83\n", + "Adstocked value: 105,144.16\n", + "Saturated value: 0.9826\n", + "Final response: 66008.6752\n", + "Raw spend: 105143.82626861303\n", + "After adstock: 105144.15960194636\n", + "After hill transform: 0.9826296875700664\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838203536\n", + "After adstock: 142776.24485262358\n", + "After hill transform: 0.9994433467829962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 219,898.74\n", + "Adstocked value: 219,899.96\n", + "Saturated value: 0.6960\n", + "Final response: 375937.8938\n", + "Raw spend: 219898.7363353385\n", + "After adstock: 219899.95855756072\n", + "After hill transform: 0.6960048115081848\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 580,712.25\n", + "Adstocked value: 580,712.58\n", + "Saturated value: 0.6799\n", + "Final response: 97167.8588\n", + "Raw spend: 580712.2484813713\n", + "After adstock: 580712.5818147047\n", + "After hill transform: 0.6799349337634264\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,143.83\n", + "Adstocked value: 105,144.16\n", + "Saturated value: 0.9826\n", + "Final response: 66008.6752\n", + "Raw spend: 105143.82626861303\n", + "After adstock: 105144.15960194636\n", + "After hill transform: 0.9826296875700664\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205026\n", + "After adstock: 142776.24485263848\n", + "After hill transform: 0.9994433467829963\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 219,898.74\n", + "Adstocked value: 219,899.96\n", + "Saturated value: 0.6960\n", + "Final response: 375937.8938\n", + "Raw spend: 219898.7363353534\n", + "After adstock: 219899.95855757562\n", + "After hill transform: 0.6960048115082278\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 580,712.25\n", + "Adstocked value: 580,712.58\n", + "Saturated value: 0.6799\n", + "Final response: 97167.8588\n", + "Raw spend: 580712.2484813713\n", + "After adstock: 580712.5818147047\n", + "After hill transform: 0.6799349337634264\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,143.83\n", + "Adstocked value: 105,144.16\n", + "Saturated value: 0.9826\n", + "Final response: 66008.6752\n", + "Raw spend: 105143.82626861303\n", + "After adstock: 105144.15960194636\n", + "After hill transform: 0.9826296875700664\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205026\n", + "After adstock: 142776.24485263848\n", + "After hill transform: 0.9994433467829963\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 219,898.74\n", + "Adstocked value: 219,899.96\n", + "Saturated value: 0.6960\n", + "Final response: 375937.8938\n", + "Raw spend: 219898.7363353385\n", + "After adstock: 219899.95855756072\n", + "After hill transform: 0.6960048115081848\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 580,712.25\n", + "Adstocked value: 580,712.58\n", + "Saturated value: 0.6799\n", + "Final response: 97167.8588\n", + "Raw spend: 580712.2484813862\n", + "After adstock: 580712.5818147196\n", + "After hill transform: 0.6799349337634295\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,143.83\n", + "Adstocked value: 105,144.16\n", + "Saturated value: 0.9826\n", + "Final response: 66008.6752\n", + "Raw spend: 105143.82626861303\n", + "After adstock: 105144.15960194636\n", + "After hill transform: 0.9826296875700664\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205026\n", + "After adstock: 142776.24485263848\n", + "After hill transform: 0.9994433467829963\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 219,898.74\n", + "Adstocked value: 219,899.96\n", + "Saturated value: 0.6960\n", + "Final response: 375937.8938\n", + "Raw spend: 219898.7363353385\n", + "After adstock: 219899.95855756072\n", + "After hill transform: 0.6960048115081848\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 580,712.25\n", + "Adstocked value: 580,712.58\n", + "Saturated value: 0.6799\n", + "Final response: 97167.8588\n", + "Raw spend: 580712.2484813713\n", + "After adstock: 580712.5818147047\n", + "After hill transform: 0.6799349337634264\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,143.83\n", + "Adstocked value: 105,144.16\n", + "Saturated value: 0.9826\n", + "Final response: 66008.6752\n", + "Raw spend: 105143.82626862793\n", + "After adstock: 105144.15960196126\n", + "After hill transform: 0.9826296875700729\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205026\n", + "After adstock: 142776.24485263848\n", + "After hill transform: 0.9994433467829963\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 219,898.74\n", + "Adstocked value: 219,899.96\n", + "Saturated value: 0.6960\n", + "Final response: 375937.8938\n", + "Raw spend: 219898.7363353385\n", + "After adstock: 219899.95855756072\n", + "After hill transform: 0.6960048115081848\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 580,712.25\n", + "Adstocked value: 580,712.58\n", + "Saturated value: 0.6799\n", + "Final response: 97167.8588\n", + "Raw spend: 580712.2484813713\n", + "After adstock: 580712.5818147047\n", + "After hill transform: 0.6799349337634264\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,143.83\n", + "Adstocked value: 105,144.16\n", + "Saturated value: 0.9826\n", + "Final response: 66008.6752\n", + "Raw spend: 105143.82626861303\n", + "After adstock: 105144.15960194636\n", + "After hill transform: 0.9826296875700664\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838203536\n", + "After adstock: 142776.24485262358\n", + "After hill transform: 0.9994433467829962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 219,149.95\n", + "Adstocked value: 219,151.18\n", + "Saturated value: 0.6938\n", + "Final response: 374767.4475\n", + "Raw spend: 219149.95442927448\n", + "After adstock: 219151.1766514967\n", + "After hill transform: 0.6938378676741676\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 577,255.00\n", + "Adstocked value: 577,255.33\n", + "Saturated value: 0.6792\n", + "Final response: 97058.8778\n", + "Raw spend: 577254.9986035234\n", + "After adstock: 577255.3319368567\n", + "After hill transform: 0.6791723361801043\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,362.21\n", + "Adstocked value: 105,362.55\n", + "Saturated value: 0.9827\n", + "Final response: 66014.9216\n", + "Raw spend: 105362.21228336185\n", + "After adstock: 105362.54561669518\n", + "After hill transform: 0.98272267409684\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838203056\n", + "After adstock: 142776.24485261878\n", + "After hill transform: 0.9994433467829962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 219,149.95\n", + "Adstocked value: 219,151.18\n", + "Saturated value: 0.6938\n", + "Final response: 374767.4475\n", + "Raw spend: 219149.95442927448\n", + "After adstock: 219151.1766514967\n", + "After hill transform: 0.6938378676741676\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 577,255.00\n", + "Adstocked value: 577,255.33\n", + "Saturated value: 0.6792\n", + "Final response: 97058.8778\n", + "Raw spend: 577254.9986035234\n", + "After adstock: 577255.3319368567\n", + "After hill transform: 0.6791723361801043\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,362.21\n", + "Adstocked value: 105,362.55\n", + "Saturated value: 0.9827\n", + "Final response: 66014.9216\n", + "Raw spend: 105362.21228336185\n", + "After adstock: 105362.54561669518\n", + "After hill transform: 0.98272267409684\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838203056\n", + "After adstock: 142776.24485261878\n", + "After hill transform: 0.9994433467829962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 219,149.95\n", + "Adstocked value: 219,151.18\n", + "Saturated value: 0.6938\n", + "Final response: 374767.4475\n", + "Raw spend: 219149.95442928938\n", + "After adstock: 219151.1766515116\n", + "After hill transform: 0.6938378676742109\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 577,255.00\n", + "Adstocked value: 577,255.33\n", + "Saturated value: 0.6792\n", + "Final response: 97058.8778\n", + "Raw spend: 577254.9986035234\n", + "After adstock: 577255.3319368567\n", + "After hill transform: 0.6791723361801043\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,362.21\n", + "Adstocked value: 105,362.55\n", + "Saturated value: 0.9827\n", + "Final response: 66014.9216\n", + "Raw spend: 105362.21228336185\n", + "After adstock: 105362.54561669518\n", + "After hill transform: 0.98272267409684\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838203056\n", + "After adstock: 142776.24485261878\n", + "After hill transform: 0.9994433467829962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 219,149.95\n", + "Adstocked value: 219,151.18\n", + "Saturated value: 0.6938\n", + "Final response: 374767.4475\n", + "Raw spend: 219149.95442927448\n", + "After adstock: 219151.1766514967\n", + "After hill transform: 0.6938378676741676\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 577,255.00\n", + "Adstocked value: 577,255.33\n", + "Saturated value: 0.6792\n", + "Final response: 97058.8778\n", + "Raw spend: 577254.9986035383\n", + "After adstock: 577255.3319368716\n", + "After hill transform: 0.6791723361801076\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,362.21\n", + "Adstocked value: 105,362.55\n", + "Saturated value: 0.9827\n", + "Final response: 66014.9216\n", + "Raw spend: 105362.21228336185\n", + "After adstock: 105362.54561669518\n", + "After hill transform: 0.98272267409684\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838203056\n", + "After adstock: 142776.24485261878\n", + "After hill transform: 0.9994433467829962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 219,149.95\n", + "Adstocked value: 219,151.18\n", + "Saturated value: 0.6938\n", + "Final response: 374767.4475\n", + "Raw spend: 219149.95442927448\n", + "After adstock: 219151.1766514967\n", + "After hill transform: 0.6938378676741676\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 577,255.00\n", + "Adstocked value: 577,255.33\n", + "Saturated value: 0.6792\n", + "Final response: 97058.8778\n", + "Raw spend: 577254.9986035234\n", + "After adstock: 577255.3319368567\n", + "After hill transform: 0.6791723361801043\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,362.21\n", + "Adstocked value: 105,362.55\n", + "Saturated value: 0.9827\n", + "Final response: 66014.9216\n", + "Raw spend: 105362.21228337675\n", + "After adstock: 105362.54561671008\n", + "After hill transform: 0.9827226740968463\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838203056\n", + "After adstock: 142776.24485261878\n", + "After hill transform: 0.9994433467829962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 219,149.95\n", + "Adstocked value: 219,151.18\n", + "Saturated value: 0.6938\n", + "Final response: 374767.4475\n", + "Raw spend: 219149.95442927448\n", + "After adstock: 219151.1766514967\n", + "After hill transform: 0.6938378676741676\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 577,255.00\n", + "Adstocked value: 577,255.33\n", + "Saturated value: 0.6792\n", + "Final response: 97058.8778\n", + "Raw spend: 577254.9986035234\n", + "After adstock: 577255.3319368567\n", + "After hill transform: 0.6791723361801043\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,362.21\n", + "Adstocked value: 105,362.55\n", + "Saturated value: 0.9827\n", + "Final response: 66014.9216\n", + "Raw spend: 105362.21228336185\n", + "After adstock: 105362.54561669518\n", + "After hill transform: 0.98272267409684\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838204546\n", + "After adstock: 142776.24485263368\n", + "After hill transform: 0.9994433467829963\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 219,149.95\n", + "Adstocked value: 219,151.18\n", + "Saturated value: 0.6938\n", + "Final response: 374767.4475\n", + "Raw spend: 219149.95442927448\n", + "After adstock: 219151.1766514967\n", + "After hill transform: 0.6938378676741676\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 577,255.00\n", + "Adstocked value: 577,255.33\n", + "Saturated value: 0.6792\n", + "Final response: 97058.8778\n", + "Raw spend: 577254.9986035234\n", + "After adstock: 577255.3319368567\n", + "After hill transform: 0.6791723361801043\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,362.21\n", + "Adstocked value: 105,362.55\n", + "Saturated value: 0.9827\n", + "Final response: 66014.9216\n", + "Raw spend: 105362.21228336185\n", + "After adstock: 105362.54561669518\n", + "After hill transform: 0.98272267409684\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838203056\n", + "After adstock: 142776.24485261878\n", + "After hill transform: 0.9994433467829962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 219,149.95\n", + "Adstocked value: 219,151.18\n", + "Saturated value: 0.6938\n", + "Final response: 374767.4475\n", + "Raw spend: 219149.95442928938\n", + "After adstock: 219151.1766515116\n", + "After hill transform: 0.6938378676742109\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 577,255.00\n", + "Adstocked value: 577,255.33\n", + "Saturated value: 0.6792\n", + "Final response: 97058.8778\n", + "Raw spend: 577254.9986035234\n", + "After adstock: 577255.3319368567\n", + "After hill transform: 0.6791723361801043\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,362.21\n", + "Adstocked value: 105,362.55\n", + "Saturated value: 0.9827\n", + "Final response: 66014.9216\n", + "Raw spend: 105362.21228336185\n", + "After adstock: 105362.54561669518\n", + "After hill transform: 0.98272267409684\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838203056\n", + "After adstock: 142776.24485261878\n", + "After hill transform: 0.9994433467829962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 219,149.95\n", + "Adstocked value: 219,151.18\n", + "Saturated value: 0.6938\n", + "Final response: 374767.4475\n", + "Raw spend: 219149.95442927448\n", + "After adstock: 219151.1766514967\n", + "After hill transform: 0.6938378676741676\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 577,255.00\n", + "Adstocked value: 577,255.33\n", + "Saturated value: 0.6792\n", + "Final response: 97058.8778\n", + "Raw spend: 577254.9986035383\n", + "After adstock: 577255.3319368716\n", + "After hill transform: 0.6791723361801076\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,362.21\n", + "Adstocked value: 105,362.55\n", + "Saturated value: 0.9827\n", + "Final response: 66014.9216\n", + "Raw spend: 105362.21228336185\n", + "After adstock: 105362.54561669518\n", + "After hill transform: 0.98272267409684\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838203056\n", + "After adstock: 142776.24485261878\n", + "After hill transform: 0.9994433467829962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 219,149.95\n", + "Adstocked value: 219,151.18\n", + "Saturated value: 0.6938\n", + "Final response: 374767.4475\n", + "Raw spend: 219149.95442927448\n", + "After adstock: 219151.1766514967\n", + "After hill transform: 0.6938378676741676\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 577,255.00\n", + "Adstocked value: 577,255.33\n", + "Saturated value: 0.6792\n", + "Final response: 97058.8778\n", + "Raw spend: 577254.9986035234\n", + "After adstock: 577255.3319368567\n", + "After hill transform: 0.6791723361801043\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,362.21\n", + "Adstocked value: 105,362.55\n", + "Saturated value: 0.9827\n", + "Final response: 66014.9216\n", + "Raw spend: 105362.21228337675\n", + "After adstock: 105362.54561671008\n", + "After hill transform: 0.9827226740968463\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838203056\n", + "After adstock: 142776.24485261878\n", + "After hill transform: 0.9994433467829962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 219,149.95\n", + "Adstocked value: 219,151.18\n", + "Saturated value: 0.6938\n", + "Final response: 374767.4475\n", + "Raw spend: 219149.95442927448\n", + "After adstock: 219151.1766514967\n", + "After hill transform: 0.6938378676741676\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 577,255.00\n", + "Adstocked value: 577,255.33\n", + "Saturated value: 0.6792\n", + "Final response: 97058.8778\n", + "Raw spend: 577254.9986035234\n", + "After adstock: 577255.3319368567\n", + "After hill transform: 0.6791723361801043\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,362.21\n", + "Adstocked value: 105,362.55\n", + "Saturated value: 0.9827\n", + "Final response: 66014.9216\n", + "Raw spend: 105362.21228336185\n", + "After adstock: 105362.54561669518\n", + "After hill transform: 0.98272267409684\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838204546\n", + "After adstock: 142776.24485263368\n", + "After hill transform: 0.9994433467829963\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 219,147.74\n", + "Adstocked value: 219,148.97\n", + "Saturated value: 0.6938\n", + "Final response: 374763.9784\n", + "Raw spend: 219147.74334140396\n", + "After adstock: 219148.96556362617\n", + "After hill transform: 0.6938314451269992\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 577,242.32\n", + "Adstocked value: 577,242.65\n", + "Saturated value: 0.6792\n", + "Final response: 97058.4765\n", + "Raw spend: 577242.3155691702\n", + "After adstock: 577242.6489025035\n", + "After hill transform: 0.6791695283957796\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,363.32\n", + "Adstocked value: 105,363.66\n", + "Saturated value: 0.9827\n", + "Final response: 66014.9533\n", + "Raw spend: 105363.32343124981\n", + "After adstock: 105363.65676458314\n", + "After hill transform: 0.982723145467928\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 219,147.74\n", + "Adstocked value: 219,148.97\n", + "Saturated value: 0.6938\n", + "Final response: 374763.9784\n", + "Raw spend: 219147.74334140396\n", + "After adstock: 219148.96556362617\n", + "After hill transform: 0.6938314451269992\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 577,242.32\n", + "Adstocked value: 577,242.65\n", + "Saturated value: 0.6792\n", + "Final response: 97058.4765\n", + "Raw spend: 577242.3155691702\n", + "After adstock: 577242.6489025035\n", + "After hill transform: 0.6791695283957796\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,363.32\n", + "Adstocked value: 105,363.66\n", + "Saturated value: 0.9827\n", + "Final response: 66014.9533\n", + "Raw spend: 105363.32343124981\n", + "After adstock: 105363.65676458314\n", + "After hill transform: 0.982723145467928\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 219,147.74\n", + "Adstocked value: 219,148.97\n", + "Saturated value: 0.6938\n", + "Final response: 374763.9784\n", + "Raw spend: 219147.74334141886\n", + "After adstock: 219148.96556364108\n", + "After hill transform: 0.6938314451270425\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 577,242.32\n", + "Adstocked value: 577,242.65\n", + "Saturated value: 0.6792\n", + "Final response: 97058.4765\n", + "Raw spend: 577242.3155691702\n", + "After adstock: 577242.6489025035\n", + "After hill transform: 0.6791695283957796\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,363.32\n", + "Adstocked value: 105,363.66\n", + "Saturated value: 0.9827\n", + "Final response: 66014.9533\n", + "Raw spend: 105363.32343124981\n", + "After adstock: 105363.65676458314\n", + "After hill transform: 0.982723145467928\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 219,147.74\n", + "Adstocked value: 219,148.97\n", + "Saturated value: 0.6938\n", + "Final response: 374763.9784\n", + "Raw spend: 219147.74334140396\n", + "After adstock: 219148.96556362617\n", + "After hill transform: 0.6938314451269992\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 577,242.32\n", + "Adstocked value: 577,242.65\n", + "Saturated value: 0.6792\n", + "Final response: 97058.4765\n", + "Raw spend: 577242.3155691851\n", + "After adstock: 577242.6489025184\n", + "After hill transform: 0.679169528395783\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,363.32\n", + "Adstocked value: 105,363.66\n", + "Saturated value: 0.9827\n", + "Final response: 66014.9533\n", + "Raw spend: 105363.32343124981\n", + "After adstock: 105363.65676458314\n", + "After hill transform: 0.982723145467928\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 219,147.74\n", + "Adstocked value: 219,148.97\n", + "Saturated value: 0.6938\n", + "Final response: 374763.9784\n", + "Raw spend: 219147.74334140396\n", + "After adstock: 219148.96556362617\n", + "After hill transform: 0.6938314451269992\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 577,242.32\n", + "Adstocked value: 577,242.65\n", + "Saturated value: 0.6792\n", + "Final response: 97058.4765\n", + "Raw spend: 577242.3155691702\n", + "After adstock: 577242.6489025035\n", + "After hill transform: 0.6791695283957796\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,363.32\n", + "Adstocked value: 105,363.66\n", + "Saturated value: 0.9827\n", + "Final response: 66014.9533\n", + "Raw spend: 105363.32343126471\n", + "After adstock: 105363.65676459804\n", + "After hill transform: 0.9827231454679344\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 219,147.74\n", + "Adstocked value: 219,148.97\n", + "Saturated value: 0.6938\n", + "Final response: 374763.9784\n", + "Raw spend: 219147.74334140396\n", + "After adstock: 219148.96556362617\n", + "After hill transform: 0.6938314451269992\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 577,242.32\n", + "Adstocked value: 577,242.65\n", + "Saturated value: 0.6792\n", + "Final response: 97058.4765\n", + "Raw spend: 577242.3155691702\n", + "After adstock: 577242.6489025035\n", + "After hill transform: 0.6791695283957796\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,363.32\n", + "Adstocked value: 105,363.66\n", + "Saturated value: 0.9827\n", + "Final response: 66014.9533\n", + "Raw spend: 105363.32343124981\n", + "After adstock: 105363.65676458314\n", + "After hill transform: 0.982723145467928\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838203635\n", + "After adstock: 142776.24485262457\n", + "After hill transform: 0.9994433467829962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 219,147.74\n", + "Adstocked value: 219,148.97\n", + "Saturated value: 0.6938\n", + "Final response: 374763.9784\n", + "Raw spend: 219147.74334140396\n", + "After adstock: 219148.96556362617\n", + "After hill transform: 0.6938314451269992\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 577,242.32\n", + "Adstocked value: 577,242.65\n", + "Saturated value: 0.6792\n", + "Final response: 97058.4765\n", + "Raw spend: 577242.3155691702\n", + "After adstock: 577242.6489025035\n", + "After hill transform: 0.6791695283957796\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,363.32\n", + "Adstocked value: 105,363.66\n", + "Saturated value: 0.9827\n", + "Final response: 66014.9533\n", + "Raw spend: 105363.32343124981\n", + "After adstock: 105363.65676458314\n", + "After hill transform: 0.982723145467928\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 219,147.74\n", + "Adstocked value: 219,148.97\n", + "Saturated value: 0.6938\n", + "Final response: 374763.9784\n", + "Raw spend: 219147.74334141886\n", + "After adstock: 219148.96556364108\n", + "After hill transform: 0.6938314451270425\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 577,242.32\n", + "Adstocked value: 577,242.65\n", + "Saturated value: 0.6792\n", + "Final response: 97058.4765\n", + "Raw spend: 577242.3155691702\n", + "After adstock: 577242.6489025035\n", + "After hill transform: 0.6791695283957796\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,363.32\n", + "Adstocked value: 105,363.66\n", + "Saturated value: 0.9827\n", + "Final response: 66014.9533\n", + "Raw spend: 105363.32343124981\n", + "After adstock: 105363.65676458314\n", + "After hill transform: 0.982723145467928\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 219,147.74\n", + "Adstocked value: 219,148.97\n", + "Saturated value: 0.6938\n", + "Final response: 374763.9784\n", + "Raw spend: 219147.74334140396\n", + "After adstock: 219148.96556362617\n", + "After hill transform: 0.6938314451269992\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 577,242.32\n", + "Adstocked value: 577,242.65\n", + "Saturated value: 0.6792\n", + "Final response: 97058.4765\n", + "Raw spend: 577242.3155691851\n", + "After adstock: 577242.6489025184\n", + "After hill transform: 0.679169528395783\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,363.32\n", + "Adstocked value: 105,363.66\n", + "Saturated value: 0.9827\n", + "Final response: 66014.9533\n", + "Raw spend: 105363.32343124981\n", + "After adstock: 105363.65676458314\n", + "After hill transform: 0.982723145467928\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 219,147.74\n", + "Adstocked value: 219,148.97\n", + "Saturated value: 0.6938\n", + "Final response: 374763.9784\n", + "Raw spend: 219147.74334140396\n", + "After adstock: 219148.96556362617\n", + "After hill transform: 0.6938314451269992\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 577,242.32\n", + "Adstocked value: 577,242.65\n", + "Saturated value: 0.6792\n", + "Final response: 97058.4765\n", + "Raw spend: 577242.3155691702\n", + "After adstock: 577242.6489025035\n", + "After hill transform: 0.6791695283957796\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,363.32\n", + "Adstocked value: 105,363.66\n", + "Saturated value: 0.9827\n", + "Final response: 66014.9533\n", + "Raw spend: 105363.32343126471\n", + "After adstock: 105363.65676459804\n", + "After hill transform: 0.9827231454679344\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 219,147.74\n", + "Adstocked value: 219,148.97\n", + "Saturated value: 0.6938\n", + "Final response: 374763.9784\n", + "Raw spend: 219147.74334140396\n", + "After adstock: 219148.96556362617\n", + "After hill transform: 0.6938314451269992\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 577,242.32\n", + "Adstocked value: 577,242.65\n", + "Saturated value: 0.6792\n", + "Final response: 97058.4765\n", + "Raw spend: 577242.3155691702\n", + "After adstock: 577242.6489025035\n", + "After hill transform: 0.6791695283957796\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,363.32\n", + "Adstocked value: 105,363.66\n", + "Saturated value: 0.9827\n", + "Final response: 66014.9533\n", + "Raw spend: 105363.32343124981\n", + "After adstock: 105363.65676458314\n", + "After hill transform: 0.982723145467928\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838203635\n", + "After adstock: 142776.24485262457\n", + "After hill transform: 0.9994433467829962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 219,657.34\n", + "Adstocked value: 219,658.56\n", + "Saturated value: 0.6953\n", + "Final response: 375561.4991\n", + "Raw spend: 219657.3367053357\n", + "After adstock: 219658.55892755793\n", + "After hill transform: 0.6953079609305733\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 578,154.29\n", + "Adstocked value: 578,154.62\n", + "Saturated value: 0.6794\n", + "Final response: 97087.3014\n", + "Raw spend: 578154.2867966807\n", + "After adstock: 578154.620130014\n", + "After hill transform: 0.6793712314994467\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,486.28\n", + "Adstocked value: 105,486.61\n", + "Saturated value: 0.9828\n", + "Final response: 66018.4499\n", + "Raw spend: 105486.28003240075\n", + "After adstock: 105486.61336573408\n", + "After hill transform: 0.9827751975363614\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 219,657.34\n", + "Adstocked value: 219,658.56\n", + "Saturated value: 0.6953\n", + "Final response: 375561.4991\n", + "Raw spend: 219657.3367053357\n", + "After adstock: 219658.55892755793\n", + "After hill transform: 0.6953079609305733\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 578,154.29\n", + "Adstocked value: 578,154.62\n", + "Saturated value: 0.6794\n", + "Final response: 97087.3014\n", + "Raw spend: 578154.2867966807\n", + "After adstock: 578154.620130014\n", + "After hill transform: 0.6793712314994467\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,486.28\n", + "Adstocked value: 105,486.61\n", + "Saturated value: 0.9828\n", + "Final response: 66018.4499\n", + "Raw spend: 105486.28003240075\n", + "After adstock: 105486.61336573408\n", + "After hill transform: 0.9827751975363614\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 219,657.34\n", + "Adstocked value: 219,658.56\n", + "Saturated value: 0.6953\n", + "Final response: 375561.4991\n", + "Raw spend: 219657.3367053506\n", + "After adstock: 219658.55892757283\n", + "After hill transform: 0.6953079609306163\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 578,154.29\n", + "Adstocked value: 578,154.62\n", + "Saturated value: 0.6794\n", + "Final response: 97087.3014\n", + "Raw spend: 578154.2867966807\n", + "After adstock: 578154.620130014\n", + "After hill transform: 0.6793712314994467\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,486.28\n", + "Adstocked value: 105,486.61\n", + "Saturated value: 0.9828\n", + "Final response: 66018.4499\n", + "Raw spend: 105486.28003240075\n", + "After adstock: 105486.61336573408\n", + "After hill transform: 0.9827751975363614\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 219,657.34\n", + "Adstocked value: 219,658.56\n", + "Saturated value: 0.6953\n", + "Final response: 375561.4991\n", + "Raw spend: 219657.3367053357\n", + "After adstock: 219658.55892755793\n", + "After hill transform: 0.6953079609305733\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 578,154.29\n", + "Adstocked value: 578,154.62\n", + "Saturated value: 0.6794\n", + "Final response: 97087.3014\n", + "Raw spend: 578154.2867966956\n", + "After adstock: 578154.6201300289\n", + "After hill transform: 0.67937123149945\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,486.28\n", + "Adstocked value: 105,486.61\n", + "Saturated value: 0.9828\n", + "Final response: 66018.4499\n", + "Raw spend: 105486.28003240075\n", + "After adstock: 105486.61336573408\n", + "After hill transform: 0.9827751975363614\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 219,657.34\n", + "Adstocked value: 219,658.56\n", + "Saturated value: 0.6953\n", + "Final response: 375561.4991\n", + "Raw spend: 219657.3367053357\n", + "After adstock: 219658.55892755793\n", + "After hill transform: 0.6953079609305733\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 578,154.29\n", + "Adstocked value: 578,154.62\n", + "Saturated value: 0.6794\n", + "Final response: 97087.3014\n", + "Raw spend: 578154.2867966807\n", + "After adstock: 578154.620130014\n", + "After hill transform: 0.6793712314994467\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,486.28\n", + "Adstocked value: 105,486.61\n", + "Saturated value: 0.9828\n", + "Final response: 66018.4499\n", + "Raw spend: 105486.28003241566\n", + "After adstock: 105486.61336574898\n", + "After hill transform: 0.9827751975363678\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 219,657.34\n", + "Adstocked value: 219,658.56\n", + "Saturated value: 0.6953\n", + "Final response: 375561.4991\n", + "Raw spend: 219657.3367053357\n", + "After adstock: 219658.55892755793\n", + "After hill transform: 0.6953079609305733\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 578,154.29\n", + "Adstocked value: 578,154.62\n", + "Saturated value: 0.6794\n", + "Final response: 97087.3014\n", + "Raw spend: 578154.2867966807\n", + "After adstock: 578154.620130014\n", + "After hill transform: 0.6793712314994467\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,486.28\n", + "Adstocked value: 105,486.61\n", + "Saturated value: 0.9828\n", + "Final response: 66018.4499\n", + "Raw spend: 105486.28003240075\n", + "After adstock: 105486.61336573408\n", + "After hill transform: 0.9827751975363614\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838203635\n", + "After adstock: 142776.24485262457\n", + "After hill transform: 0.9994433467829962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 219,657.34\n", + "Adstocked value: 219,658.56\n", + "Saturated value: 0.6953\n", + "Final response: 375561.4991\n", + "Raw spend: 219657.3367053357\n", + "After adstock: 219658.55892755793\n", + "After hill transform: 0.6953079609305733\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 578,154.29\n", + "Adstocked value: 578,154.62\n", + "Saturated value: 0.6794\n", + "Final response: 97087.3014\n", + "Raw spend: 578154.2867966807\n", + "After adstock: 578154.620130014\n", + "After hill transform: 0.6793712314994467\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,486.28\n", + "Adstocked value: 105,486.61\n", + "Saturated value: 0.9828\n", + "Final response: 66018.4499\n", + "Raw spend: 105486.28003240075\n", + "After adstock: 105486.61336573408\n", + "After hill transform: 0.9827751975363614\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 219,657.34\n", + "Adstocked value: 219,658.56\n", + "Saturated value: 0.6953\n", + "Final response: 375561.4991\n", + "Raw spend: 219657.3367053506\n", + "After adstock: 219658.55892757283\n", + "After hill transform: 0.6953079609306163\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 578,154.29\n", + "Adstocked value: 578,154.62\n", + "Saturated value: 0.6794\n", + "Final response: 97087.3014\n", + "Raw spend: 578154.2867966807\n", + "After adstock: 578154.620130014\n", + "After hill transform: 0.6793712314994467\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,486.28\n", + "Adstocked value: 105,486.61\n", + "Saturated value: 0.9828\n", + "Final response: 66018.4499\n", + "Raw spend: 105486.28003240075\n", + "After adstock: 105486.61336573408\n", + "After hill transform: 0.9827751975363614\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 219,657.34\n", + "Adstocked value: 219,658.56\n", + "Saturated value: 0.6953\n", + "Final response: 375561.4991\n", + "Raw spend: 219657.3367053357\n", + "After adstock: 219658.55892755793\n", + "After hill transform: 0.6953079609305733\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 578,154.29\n", + "Adstocked value: 578,154.62\n", + "Saturated value: 0.6794\n", + "Final response: 97087.3014\n", + "Raw spend: 578154.2867966956\n", + "After adstock: 578154.6201300289\n", + "After hill transform: 0.67937123149945\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,486.28\n", + "Adstocked value: 105,486.61\n", + "Saturated value: 0.9828\n", + "Final response: 66018.4499\n", + "Raw spend: 105486.28003240075\n", + "After adstock: 105486.61336573408\n", + "After hill transform: 0.9827751975363614\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 219,657.34\n", + "Adstocked value: 219,658.56\n", + "Saturated value: 0.6953\n", + "Final response: 375561.4991\n", + "Raw spend: 219657.3367053357\n", + "After adstock: 219658.55892755793\n", + "After hill transform: 0.6953079609305733\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 578,154.29\n", + "Adstocked value: 578,154.62\n", + "Saturated value: 0.6794\n", + "Final response: 97087.3014\n", + "Raw spend: 578154.2867966807\n", + "After adstock: 578154.620130014\n", + "After hill transform: 0.6793712314994467\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,486.28\n", + "Adstocked value: 105,486.61\n", + "Saturated value: 0.9828\n", + "Final response: 66018.4499\n", + "Raw spend: 105486.28003241566\n", + "After adstock: 105486.61336574898\n", + "After hill transform: 0.9827751975363678\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 219,657.34\n", + "Adstocked value: 219,658.56\n", + "Saturated value: 0.6953\n", + "Final response: 375561.4991\n", + "Raw spend: 219657.3367053357\n", + "After adstock: 219658.55892755793\n", + "After hill transform: 0.6953079609305733\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 578,154.29\n", + "Adstocked value: 578,154.62\n", + "Saturated value: 0.6794\n", + "Final response: 97087.3014\n", + "Raw spend: 578154.2867966807\n", + "After adstock: 578154.620130014\n", + "After hill transform: 0.6793712314994467\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,486.28\n", + "Adstocked value: 105,486.61\n", + "Saturated value: 0.9828\n", + "Final response: 66018.4499\n", + "Raw spend: 105486.28003240075\n", + "After adstock: 105486.61336573408\n", + "After hill transform: 0.9827751975363614\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838203635\n", + "After adstock: 142776.24485262457\n", + "After hill transform: 0.9994433467829962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 222,206.46\n", + "Adstocked value: 222,207.68\n", + "Saturated value: 0.7026\n", + "Final response: 379491.0452\n", + "Raw spend: 222206.46186176193\n", + "After adstock: 222207.68408398415\n", + "After hill transform: 0.7025830535024812\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 582,655.18\n", + "Adstocked value: 582,655.51\n", + "Saturated value: 0.6804\n", + "Final response: 97228.7604\n", + "Raw spend: 582655.1773046203\n", + "After adstock: 582655.5106379536\n", + "After hill transform: 0.6803610946021388\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,112.90\n", + "Adstocked value: 106,113.23\n", + "Saturated value: 0.9830\n", + "Final response: 66036.0474\n", + "Raw spend: 106112.89672826622\n", + "After adstock: 106113.23006159955\n", + "After hill transform: 0.9830371597765699\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 222,206.46\n", + "Adstocked value: 222,207.68\n", + "Saturated value: 0.7026\n", + "Final response: 379491.0452\n", + "Raw spend: 222206.46186176193\n", + "After adstock: 222207.68408398415\n", + "After hill transform: 0.7025830535024812\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 582,655.18\n", + "Adstocked value: 582,655.51\n", + "Saturated value: 0.6804\n", + "Final response: 97228.7604\n", + "Raw spend: 582655.1773046203\n", + "After adstock: 582655.5106379536\n", + "After hill transform: 0.6803610946021388\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,112.90\n", + "Adstocked value: 106,113.23\n", + "Saturated value: 0.9830\n", + "Final response: 66036.0474\n", + "Raw spend: 106112.89672826622\n", + "After adstock: 106113.23006159955\n", + "After hill transform: 0.9830371597765699\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 222,206.46\n", + "Adstocked value: 222,207.68\n", + "Saturated value: 0.7026\n", + "Final response: 379491.0452\n", + "Raw spend: 222206.46186177683\n", + "After adstock: 222207.68408399905\n", + "After hill transform: 0.7025830535025231\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 582,655.18\n", + "Adstocked value: 582,655.51\n", + "Saturated value: 0.6804\n", + "Final response: 97228.7604\n", + "Raw spend: 582655.1773046203\n", + "After adstock: 582655.5106379536\n", + "After hill transform: 0.6803610946021388\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,112.90\n", + "Adstocked value: 106,113.23\n", + "Saturated value: 0.9830\n", + "Final response: 66036.0474\n", + "Raw spend: 106112.89672826622\n", + "After adstock: 106113.23006159955\n", + "After hill transform: 0.9830371597765699\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 222,206.46\n", + "Adstocked value: 222,207.68\n", + "Saturated value: 0.7026\n", + "Final response: 379491.0452\n", + "Raw spend: 222206.46186176193\n", + "After adstock: 222207.68408398415\n", + "After hill transform: 0.7025830535024812\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 582,655.18\n", + "Adstocked value: 582,655.51\n", + "Saturated value: 0.6804\n", + "Final response: 97228.7604\n", + "Raw spend: 582655.1773046352\n", + "After adstock: 582655.5106379685\n", + "After hill transform: 0.6803610946021419\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,112.90\n", + "Adstocked value: 106,113.23\n", + "Saturated value: 0.9830\n", + "Final response: 66036.0474\n", + "Raw spend: 106112.89672826622\n", + "After adstock: 106113.23006159955\n", + "After hill transform: 0.9830371597765699\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 222,206.46\n", + "Adstocked value: 222,207.68\n", + "Saturated value: 0.7026\n", + "Final response: 379491.0452\n", + "Raw spend: 222206.46186176193\n", + "After adstock: 222207.68408398415\n", + "After hill transform: 0.7025830535024812\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 582,655.18\n", + "Adstocked value: 582,655.51\n", + "Saturated value: 0.6804\n", + "Final response: 97228.7604\n", + "Raw spend: 582655.1773046203\n", + "After adstock: 582655.5106379536\n", + "After hill transform: 0.6803610946021388\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,112.90\n", + "Adstocked value: 106,113.23\n", + "Saturated value: 0.9830\n", + "Final response: 66036.0474\n", + "Raw spend: 106112.89672828112\n", + "After adstock: 106113.23006161445\n", + "After hill transform: 0.983037159776576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 222,206.46\n", + "Adstocked value: 222,207.68\n", + "Saturated value: 0.7026\n", + "Final response: 379491.0452\n", + "Raw spend: 222206.46186176193\n", + "After adstock: 222207.68408398415\n", + "After hill transform: 0.7025830535024812\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 582,655.18\n", + "Adstocked value: 582,655.51\n", + "Saturated value: 0.6804\n", + "Final response: 97228.7604\n", + "Raw spend: 582655.1773046203\n", + "After adstock: 582655.5106379536\n", + "After hill transform: 0.6803610946021388\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,112.90\n", + "Adstocked value: 106,113.23\n", + "Saturated value: 0.9830\n", + "Final response: 66036.0474\n", + "Raw spend: 106112.89672826622\n", + "After adstock: 106113.23006159955\n", + "After hill transform: 0.9830371597765699\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838203635\n", + "After adstock: 142776.24485262457\n", + "After hill transform: 0.9994433467829962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 222,206.46\n", + "Adstocked value: 222,207.68\n", + "Saturated value: 0.7026\n", + "Final response: 379491.0452\n", + "Raw spend: 222206.46186176193\n", + "After adstock: 222207.68408398415\n", + "After hill transform: 0.7025830535024812\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 582,655.18\n", + "Adstocked value: 582,655.51\n", + "Saturated value: 0.6804\n", + "Final response: 97228.7604\n", + "Raw spend: 582655.1773046203\n", + "After adstock: 582655.5106379536\n", + "After hill transform: 0.6803610946021388\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,112.90\n", + "Adstocked value: 106,113.23\n", + "Saturated value: 0.9830\n", + "Final response: 66036.0474\n", + "Raw spend: 106112.89672826622\n", + "After adstock: 106113.23006159955\n", + "After hill transform: 0.9830371597765699\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 222,206.46\n", + "Adstocked value: 222,207.68\n", + "Saturated value: 0.7026\n", + "Final response: 379491.0452\n", + "Raw spend: 222206.46186177683\n", + "After adstock: 222207.68408399905\n", + "After hill transform: 0.7025830535025231\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 582,655.18\n", + "Adstocked value: 582,655.51\n", + "Saturated value: 0.6804\n", + "Final response: 97228.7604\n", + "Raw spend: 582655.1773046203\n", + "After adstock: 582655.5106379536\n", + "After hill transform: 0.6803610946021388\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,112.90\n", + "Adstocked value: 106,113.23\n", + "Saturated value: 0.9830\n", + "Final response: 66036.0474\n", + "Raw spend: 106112.89672826622\n", + "After adstock: 106113.23006159955\n", + "After hill transform: 0.9830371597765699\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 222,206.46\n", + "Adstocked value: 222,207.68\n", + "Saturated value: 0.7026\n", + "Final response: 379491.0452\n", + "Raw spend: 222206.46186176193\n", + "After adstock: 222207.68408398415\n", + "After hill transform: 0.7025830535024812\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 582,655.18\n", + "Adstocked value: 582,655.51\n", + "Saturated value: 0.6804\n", + "Final response: 97228.7604\n", + "Raw spend: 582655.1773046352\n", + "After adstock: 582655.5106379685\n", + "After hill transform: 0.6803610946021419\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,112.90\n", + "Adstocked value: 106,113.23\n", + "Saturated value: 0.9830\n", + "Final response: 66036.0474\n", + "Raw spend: 106112.89672826622\n", + "After adstock: 106113.23006159955\n", + "After hill transform: 0.9830371597765699\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 222,206.46\n", + "Adstocked value: 222,207.68\n", + "Saturated value: 0.7026\n", + "Final response: 379491.0452\n", + "Raw spend: 222206.46186176193\n", + "After adstock: 222207.68408398415\n", + "After hill transform: 0.7025830535024812\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 582,655.18\n", + "Adstocked value: 582,655.51\n", + "Saturated value: 0.6804\n", + "Final response: 97228.7604\n", + "Raw spend: 582655.1773046203\n", + "After adstock: 582655.5106379536\n", + "After hill transform: 0.6803610946021388\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,112.90\n", + "Adstocked value: 106,113.23\n", + "Saturated value: 0.9830\n", + "Final response: 66036.0474\n", + "Raw spend: 106112.89672828112\n", + "After adstock: 106113.23006161445\n", + "After hill transform: 0.983037159776576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 222,206.46\n", + "Adstocked value: 222,207.68\n", + "Saturated value: 0.7026\n", + "Final response: 379491.0452\n", + "Raw spend: 222206.46186176193\n", + "After adstock: 222207.68408398415\n", + "After hill transform: 0.7025830535024812\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 582,655.18\n", + "Adstocked value: 582,655.51\n", + "Saturated value: 0.6804\n", + "Final response: 97228.7604\n", + "Raw spend: 582655.1773046203\n", + "After adstock: 582655.5106379536\n", + "After hill transform: 0.6803610946021388\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,112.90\n", + "Adstocked value: 106,113.23\n", + "Saturated value: 0.9830\n", + "Final response: 66036.0474\n", + "Raw spend: 106112.89672826622\n", + "After adstock: 106113.23006159955\n", + "After hill transform: 0.9830371597765699\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838203635\n", + "After adstock: 142776.24485262457\n", + "After hill transform: 0.9994433467829962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 222,966.59\n", + "Adstocked value: 222,967.81\n", + "Saturated value: 0.7047\n", + "Final response: 380643.6507\n", + "Raw spend: 222966.58956718788\n", + "After adstock: 222967.8117894101\n", + "After hill transform: 0.7047169670616465\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 583,740.19\n", + "Adstocked value: 583,740.52\n", + "Saturated value: 0.6806\n", + "Final response: 97262.6634\n", + "Raw spend: 583740.1879694829\n", + "After adstock: 583740.5213028162\n", + "After hill transform: 0.6805983317301703\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,348.42\n", + "Adstocked value: 106,348.75\n", + "Saturated value: 0.9831\n", + "Final response: 66042.5669\n", + "Raw spend: 106348.41912260147\n", + "After adstock: 106348.7524559348\n", + "After hill transform: 0.9831342115976166\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838203562\n", + "After adstock: 142776.24485262384\n", + "After hill transform: 0.9994433467829962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 222,966.59\n", + "Adstocked value: 222,967.81\n", + "Saturated value: 0.7047\n", + "Final response: 380643.6507\n", + "Raw spend: 222966.58956718788\n", + "After adstock: 222967.8117894101\n", + "After hill transform: 0.7047169670616465\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 583,740.19\n", + "Adstocked value: 583,740.52\n", + "Saturated value: 0.6806\n", + "Final response: 97262.6634\n", + "Raw spend: 583740.1879694829\n", + "After adstock: 583740.5213028162\n", + "After hill transform: 0.6805983317301703\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,348.42\n", + "Adstocked value: 106,348.75\n", + "Saturated value: 0.9831\n", + "Final response: 66042.5669\n", + "Raw spend: 106348.41912260147\n", + "After adstock: 106348.7524559348\n", + "After hill transform: 0.9831342115976166\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838203562\n", + "After adstock: 142776.24485262384\n", + "After hill transform: 0.9994433467829962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 222,966.59\n", + "Adstocked value: 222,967.81\n", + "Saturated value: 0.7047\n", + "Final response: 380643.6507\n", + "Raw spend: 222966.58956720278\n", + "After adstock: 222967.811789425\n", + "After hill transform: 0.7047169670616882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 583,740.19\n", + "Adstocked value: 583,740.52\n", + "Saturated value: 0.6806\n", + "Final response: 97262.6634\n", + "Raw spend: 583740.1879694829\n", + "After adstock: 583740.5213028162\n", + "After hill transform: 0.6805983317301703\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,348.42\n", + "Adstocked value: 106,348.75\n", + "Saturated value: 0.9831\n", + "Final response: 66042.5669\n", + "Raw spend: 106348.41912260147\n", + "After adstock: 106348.7524559348\n", + "After hill transform: 0.9831342115976166\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838203562\n", + "After adstock: 142776.24485262384\n", + "After hill transform: 0.9994433467829962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 222,966.59\n", + "Adstocked value: 222,967.81\n", + "Saturated value: 0.7047\n", + "Final response: 380643.6507\n", + "Raw spend: 222966.58956718788\n", + "After adstock: 222967.8117894101\n", + "After hill transform: 0.7047169670616465\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 583,740.19\n", + "Adstocked value: 583,740.52\n", + "Saturated value: 0.6806\n", + "Final response: 97262.6634\n", + "Raw spend: 583740.1879694978\n", + "After adstock: 583740.5213028311\n", + "After hill transform: 0.6805983317301736\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,348.42\n", + "Adstocked value: 106,348.75\n", + "Saturated value: 0.9831\n", + "Final response: 66042.5669\n", + "Raw spend: 106348.41912260147\n", + "After adstock: 106348.7524559348\n", + "After hill transform: 0.9831342115976166\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838203562\n", + "After adstock: 142776.24485262384\n", + "After hill transform: 0.9994433467829962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 222,966.59\n", + "Adstocked value: 222,967.81\n", + "Saturated value: 0.7047\n", + "Final response: 380643.6507\n", + "Raw spend: 222966.58956718788\n", + "After adstock: 222967.8117894101\n", + "After hill transform: 0.7047169670616465\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 583,740.19\n", + "Adstocked value: 583,740.52\n", + "Saturated value: 0.6806\n", + "Final response: 97262.6634\n", + "Raw spend: 583740.1879694829\n", + "After adstock: 583740.5213028162\n", + "After hill transform: 0.6805983317301703\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,348.42\n", + "Adstocked value: 106,348.75\n", + "Saturated value: 0.9831\n", + "Final response: 66042.5669\n", + "Raw spend: 106348.41912261637\n", + "After adstock: 106348.7524559497\n", + "After hill transform: 0.9831342115976228\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838203562\n", + "After adstock: 142776.24485262384\n", + "After hill transform: 0.9994433467829962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 222,966.59\n", + "Adstocked value: 222,967.81\n", + "Saturated value: 0.7047\n", + "Final response: 380643.6507\n", + "Raw spend: 222966.58956718788\n", + "After adstock: 222967.8117894101\n", + "After hill transform: 0.7047169670616465\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 583,740.19\n", + "Adstocked value: 583,740.52\n", + "Saturated value: 0.6806\n", + "Final response: 97262.6634\n", + "Raw spend: 583740.1879694829\n", + "After adstock: 583740.5213028162\n", + "After hill transform: 0.6805983317301703\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,348.42\n", + "Adstocked value: 106,348.75\n", + "Saturated value: 0.9831\n", + "Final response: 66042.5669\n", + "Raw spend: 106348.41912260147\n", + "After adstock: 106348.7524559348\n", + "After hill transform: 0.9831342115976166\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205052\n", + "After adstock: 142776.24485263875\n", + "After hill transform: 0.9994433467829963\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 222,966.59\n", + "Adstocked value: 222,967.81\n", + "Saturated value: 0.7047\n", + "Final response: 380643.6507\n", + "Raw spend: 222966.58956718788\n", + "After adstock: 222967.8117894101\n", + "After hill transform: 0.7047169670616465\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 583,740.19\n", + "Adstocked value: 583,740.52\n", + "Saturated value: 0.6806\n", + "Final response: 97262.6634\n", + "Raw spend: 583740.1879694829\n", + "After adstock: 583740.5213028162\n", + "After hill transform: 0.6805983317301703\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,348.42\n", + "Adstocked value: 106,348.75\n", + "Saturated value: 0.9831\n", + "Final response: 66042.5669\n", + "Raw spend: 106348.41912260147\n", + "After adstock: 106348.7524559348\n", + "After hill transform: 0.9831342115976166\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838203562\n", + "After adstock: 142776.24485262384\n", + "After hill transform: 0.9994433467829962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 222,966.59\n", + "Adstocked value: 222,967.81\n", + "Saturated value: 0.7047\n", + "Final response: 380643.6507\n", + "Raw spend: 222966.58956720278\n", + "After adstock: 222967.811789425\n", + "After hill transform: 0.7047169670616882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 583,740.19\n", + "Adstocked value: 583,740.52\n", + "Saturated value: 0.6806\n", + "Final response: 97262.6634\n", + "Raw spend: 583740.1879694829\n", + "After adstock: 583740.5213028162\n", + "After hill transform: 0.6805983317301703\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,348.42\n", + "Adstocked value: 106,348.75\n", + "Saturated value: 0.9831\n", + "Final response: 66042.5669\n", + "Raw spend: 106348.41912260147\n", + "After adstock: 106348.7524559348\n", + "After hill transform: 0.9831342115976166\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838203562\n", + "After adstock: 142776.24485262384\n", + "After hill transform: 0.9994433467829962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 222,966.59\n", + "Adstocked value: 222,967.81\n", + "Saturated value: 0.7047\n", + "Final response: 380643.6507\n", + "Raw spend: 222966.58956718788\n", + "After adstock: 222967.8117894101\n", + "After hill transform: 0.7047169670616465\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 583,740.19\n", + "Adstocked value: 583,740.52\n", + "Saturated value: 0.6806\n", + "Final response: 97262.6634\n", + "Raw spend: 583740.1879694978\n", + "After adstock: 583740.5213028311\n", + "After hill transform: 0.6805983317301736\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,348.42\n", + "Adstocked value: 106,348.75\n", + "Saturated value: 0.9831\n", + "Final response: 66042.5669\n", + "Raw spend: 106348.41912260147\n", + "After adstock: 106348.7524559348\n", + "After hill transform: 0.9831342115976166\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838203562\n", + "After adstock: 142776.24485262384\n", + "After hill transform: 0.9994433467829962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 222,966.59\n", + "Adstocked value: 222,967.81\n", + "Saturated value: 0.7047\n", + "Final response: 380643.6507\n", + "Raw spend: 222966.58956718788\n", + "After adstock: 222967.8117894101\n", + "After hill transform: 0.7047169670616465\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 583,740.19\n", + "Adstocked value: 583,740.52\n", + "Saturated value: 0.6806\n", + "Final response: 97262.6634\n", + "Raw spend: 583740.1879694829\n", + "After adstock: 583740.5213028162\n", + "After hill transform: 0.6805983317301703\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,348.42\n", + "Adstocked value: 106,348.75\n", + "Saturated value: 0.9831\n", + "Final response: 66042.5669\n", + "Raw spend: 106348.41912261637\n", + "After adstock: 106348.7524559497\n", + "After hill transform: 0.9831342115976228\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838203562\n", + "After adstock: 142776.24485262384\n", + "After hill transform: 0.9994433467829962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 222,966.59\n", + "Adstocked value: 222,967.81\n", + "Saturated value: 0.7047\n", + "Final response: 380643.6507\n", + "Raw spend: 222966.58956718788\n", + "After adstock: 222967.8117894101\n", + "After hill transform: 0.7047169670616465\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 583,740.19\n", + "Adstocked value: 583,740.52\n", + "Saturated value: 0.6806\n", + "Final response: 97262.6634\n", + "Raw spend: 583740.1879694829\n", + "After adstock: 583740.5213028162\n", + "After hill transform: 0.6805983317301703\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,348.42\n", + "Adstocked value: 106,348.75\n", + "Saturated value: 0.9831\n", + "Final response: 66042.5669\n", + "Raw spend: 106348.41912260147\n", + "After adstock: 106348.7524559348\n", + "After hill transform: 0.9831342115976166\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205052\n", + "After adstock: 142776.24485263875\n", + "After hill transform: 0.9994433467829963\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 226,234.09\n", + "Adstocked value: 226,235.31\n", + "Saturated value: 0.7137\n", + "Final response: 385499.5735\n", + "Raw spend: 226234.09147387097\n", + "After adstock: 226235.3136960932\n", + "After hill transform: 0.7137071373188234\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 592,143.15\n", + "Adstocked value: 592,143.49\n", + "Saturated value: 0.6824\n", + "Final response: 97522.6675\n", + "Raw spend: 592143.1532979285\n", + "After adstock: 592143.4866312619\n", + "After hill transform: 0.6824177184310766\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,816.13\n", + "Adstocked value: 107,816.46\n", + "Saturated value: 0.9837\n", + "Final response: 66082.0657\n", + "Raw spend: 107816.12852538005\n", + "After adstock: 107816.46185871337\n", + "After hill transform: 0.9837222059824399\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 139,237.38\n", + "Adstocked value: 139,237.56\n", + "Saturated value: 0.9994\n", + "Final response: 27965.6914\n", + "Raw spend: 139237.3812315421\n", + "After adstock: 139237.55770213032\n", + "After hill transform: 0.9994032155338498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 226,234.09\n", + "Adstocked value: 226,235.31\n", + "Saturated value: 0.7137\n", + "Final response: 385499.5735\n", + "Raw spend: 226234.09147387097\n", + "After adstock: 226235.3136960932\n", + "After hill transform: 0.7137071373188234\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 592,143.15\n", + "Adstocked value: 592,143.49\n", + "Saturated value: 0.6824\n", + "Final response: 97522.6675\n", + "Raw spend: 592143.1532979285\n", + "After adstock: 592143.4866312619\n", + "After hill transform: 0.6824177184310766\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,816.13\n", + "Adstocked value: 107,816.46\n", + "Saturated value: 0.9837\n", + "Final response: 66082.0657\n", + "Raw spend: 107816.12852538005\n", + "After adstock: 107816.46185871337\n", + "After hill transform: 0.9837222059824399\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 139,237.38\n", + "Adstocked value: 139,237.56\n", + "Saturated value: 0.9994\n", + "Final response: 27965.6914\n", + "Raw spend: 139237.3812315421\n", + "After adstock: 139237.55770213032\n", + "After hill transform: 0.9994032155338498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 226,234.09\n", + "Adstocked value: 226,235.31\n", + "Saturated value: 0.7137\n", + "Final response: 385499.5735\n", + "Raw spend: 226234.09147388587\n", + "After adstock: 226235.3136961081\n", + "After hill transform: 0.7137071373188637\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 592,143.15\n", + "Adstocked value: 592,143.49\n", + "Saturated value: 0.6824\n", + "Final response: 97522.6675\n", + "Raw spend: 592143.1532979285\n", + "After adstock: 592143.4866312619\n", + "After hill transform: 0.6824177184310766\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,816.13\n", + "Adstocked value: 107,816.46\n", + "Saturated value: 0.9837\n", + "Final response: 66082.0657\n", + "Raw spend: 107816.12852538005\n", + "After adstock: 107816.46185871337\n", + "After hill transform: 0.9837222059824399\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 139,237.38\n", + "Adstocked value: 139,237.56\n", + "Saturated value: 0.9994\n", + "Final response: 27965.6914\n", + "Raw spend: 139237.3812315421\n", + "After adstock: 139237.55770213032\n", + "After hill transform: 0.9994032155338498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 226,234.09\n", + "Adstocked value: 226,235.31\n", + "Saturated value: 0.7137\n", + "Final response: 385499.5735\n", + "Raw spend: 226234.09147387097\n", + "After adstock: 226235.3136960932\n", + "After hill transform: 0.7137071373188234\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 592,143.15\n", + "Adstocked value: 592,143.49\n", + "Saturated value: 0.6824\n", + "Final response: 97522.6675\n", + "Raw spend: 592143.1532979434\n", + "After adstock: 592143.4866312768\n", + "After hill transform: 0.6824177184310797\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,816.13\n", + "Adstocked value: 107,816.46\n", + "Saturated value: 0.9837\n", + "Final response: 66082.0657\n", + "Raw spend: 107816.12852538005\n", + "After adstock: 107816.46185871337\n", + "After hill transform: 0.9837222059824399\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 139,237.38\n", + "Adstocked value: 139,237.56\n", + "Saturated value: 0.9994\n", + "Final response: 27965.6914\n", + "Raw spend: 139237.3812315421\n", + "After adstock: 139237.55770213032\n", + "After hill transform: 0.9994032155338498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 226,234.09\n", + "Adstocked value: 226,235.31\n", + "Saturated value: 0.7137\n", + "Final response: 385499.5735\n", + "Raw spend: 226234.09147387097\n", + "After adstock: 226235.3136960932\n", + "After hill transform: 0.7137071373188234\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 592,143.15\n", + "Adstocked value: 592,143.49\n", + "Saturated value: 0.6824\n", + "Final response: 97522.6675\n", + "Raw spend: 592143.1532979285\n", + "After adstock: 592143.4866312619\n", + "After hill transform: 0.6824177184310766\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,816.13\n", + "Adstocked value: 107,816.46\n", + "Saturated value: 0.9837\n", + "Final response: 66082.0657\n", + "Raw spend: 107816.12852539495\n", + "After adstock: 107816.46185872827\n", + "After hill transform: 0.9837222059824456\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 139,237.38\n", + "Adstocked value: 139,237.56\n", + "Saturated value: 0.9994\n", + "Final response: 27965.6914\n", + "Raw spend: 139237.3812315421\n", + "After adstock: 139237.55770213032\n", + "After hill transform: 0.9994032155338498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 226,234.09\n", + "Adstocked value: 226,235.31\n", + "Saturated value: 0.7137\n", + "Final response: 385499.5735\n", + "Raw spend: 226234.09147387097\n", + "After adstock: 226235.3136960932\n", + "After hill transform: 0.7137071373188234\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 592,143.15\n", + "Adstocked value: 592,143.49\n", + "Saturated value: 0.6824\n", + "Final response: 97522.6675\n", + "Raw spend: 592143.1532979285\n", + "After adstock: 592143.4866312619\n", + "After hill transform: 0.6824177184310766\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,816.13\n", + "Adstocked value: 107,816.46\n", + "Saturated value: 0.9837\n", + "Final response: 66082.0657\n", + "Raw spend: 107816.12852538005\n", + "After adstock: 107816.46185871337\n", + "After hill transform: 0.9837222059824399\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 139,237.38\n", + "Adstocked value: 139,237.56\n", + "Saturated value: 0.9994\n", + "Final response: 27965.6914\n", + "Raw spend: 139237.381231557\n", + "After adstock: 139237.55770214522\n", + "After hill transform: 0.9994032155338499\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 226,234.09\n", + "Adstocked value: 226,235.31\n", + "Saturated value: 0.7137\n", + "Final response: 385499.5735\n", + "Raw spend: 226234.09147387097\n", + "After adstock: 226235.3136960932\n", + "After hill transform: 0.7137071373188234\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 592,143.15\n", + "Adstocked value: 592,143.49\n", + "Saturated value: 0.6824\n", + "Final response: 97522.6675\n", + "Raw spend: 592143.1532979285\n", + "After adstock: 592143.4866312619\n", + "After hill transform: 0.6824177184310766\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,816.13\n", + "Adstocked value: 107,816.46\n", + "Saturated value: 0.9837\n", + "Final response: 66082.0657\n", + "Raw spend: 107816.12852538005\n", + "After adstock: 107816.46185871337\n", + "After hill transform: 0.9837222059824399\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 139,237.38\n", + "Adstocked value: 139,237.56\n", + "Saturated value: 0.9994\n", + "Final response: 27965.6914\n", + "Raw spend: 139237.3812315421\n", + "After adstock: 139237.55770213032\n", + "After hill transform: 0.9994032155338498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 226,234.09\n", + "Adstocked value: 226,235.31\n", + "Saturated value: 0.7137\n", + "Final response: 385499.5735\n", + "Raw spend: 226234.09147388587\n", + "After adstock: 226235.3136961081\n", + "After hill transform: 0.7137071373188637\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 592,143.15\n", + "Adstocked value: 592,143.49\n", + "Saturated value: 0.6824\n", + "Final response: 97522.6675\n", + "Raw spend: 592143.1532979285\n", + "After adstock: 592143.4866312619\n", + "After hill transform: 0.6824177184310766\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,816.13\n", + "Adstocked value: 107,816.46\n", + "Saturated value: 0.9837\n", + "Final response: 66082.0657\n", + "Raw spend: 107816.12852538005\n", + "After adstock: 107816.46185871337\n", + "After hill transform: 0.9837222059824399\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 139,237.38\n", + "Adstocked value: 139,237.56\n", + "Saturated value: 0.9994\n", + "Final response: 27965.6914\n", + "Raw spend: 139237.3812315421\n", + "After adstock: 139237.55770213032\n", + "After hill transform: 0.9994032155338498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 226,234.09\n", + "Adstocked value: 226,235.31\n", + "Saturated value: 0.7137\n", + "Final response: 385499.5735\n", + "Raw spend: 226234.09147387097\n", + "After adstock: 226235.3136960932\n", + "After hill transform: 0.7137071373188234\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 592,143.15\n", + "Adstocked value: 592,143.49\n", + "Saturated value: 0.6824\n", + "Final response: 97522.6675\n", + "Raw spend: 592143.1532979434\n", + "After adstock: 592143.4866312768\n", + "After hill transform: 0.6824177184310797\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,816.13\n", + "Adstocked value: 107,816.46\n", + "Saturated value: 0.9837\n", + "Final response: 66082.0657\n", + "Raw spend: 107816.12852538005\n", + "After adstock: 107816.46185871337\n", + "After hill transform: 0.9837222059824399\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 139,237.38\n", + "Adstocked value: 139,237.56\n", + "Saturated value: 0.9994\n", + "Final response: 27965.6914\n", + "Raw spend: 139237.3812315421\n", + "After adstock: 139237.55770213032\n", + "After hill transform: 0.9994032155338498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 226,234.09\n", + "Adstocked value: 226,235.31\n", + "Saturated value: 0.7137\n", + "Final response: 385499.5735\n", + "Raw spend: 226234.09147387097\n", + "After adstock: 226235.3136960932\n", + "After hill transform: 0.7137071373188234\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 592,143.15\n", + "Adstocked value: 592,143.49\n", + "Saturated value: 0.6824\n", + "Final response: 97522.6675\n", + "Raw spend: 592143.1532979285\n", + "After adstock: 592143.4866312619\n", + "After hill transform: 0.6824177184310766\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,816.13\n", + "Adstocked value: 107,816.46\n", + "Saturated value: 0.9837\n", + "Final response: 66082.0657\n", + "Raw spend: 107816.12852539495\n", + "After adstock: 107816.46185872827\n", + "After hill transform: 0.9837222059824456\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 139,237.38\n", + "Adstocked value: 139,237.56\n", + "Saturated value: 0.9994\n", + "Final response: 27965.6914\n", + "Raw spend: 139237.3812315421\n", + "After adstock: 139237.55770213032\n", + "After hill transform: 0.9994032155338498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 226,234.09\n", + "Adstocked value: 226,235.31\n", + "Saturated value: 0.7137\n", + "Final response: 385499.5735\n", + "Raw spend: 226234.09147387097\n", + "After adstock: 226235.3136960932\n", + "After hill transform: 0.7137071373188234\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 592,143.15\n", + "Adstocked value: 592,143.49\n", + "Saturated value: 0.6824\n", + "Final response: 97522.6675\n", + "Raw spend: 592143.1532979285\n", + "After adstock: 592143.4866312619\n", + "After hill transform: 0.6824177184310766\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,816.13\n", + "Adstocked value: 107,816.46\n", + "Saturated value: 0.9837\n", + "Final response: 66082.0657\n", + "Raw spend: 107816.12852538005\n", + "After adstock: 107816.46185871337\n", + "After hill transform: 0.9837222059824399\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 139,237.38\n", + "Adstocked value: 139,237.56\n", + "Saturated value: 0.9994\n", + "Final response: 27965.6914\n", + "Raw spend: 139237.381231557\n", + "After adstock: 139237.55770214522\n", + "After hill transform: 0.9994032155338499\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 227,334.55\n", + "Adstocked value: 227,335.77\n", + "Saturated value: 0.7167\n", + "Final response: 387099.3908\n", + "Raw spend: 227334.5525492888\n", + "After adstock: 227335.77477151103\n", + "After hill transform: 0.716669010956363\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 592,778.48\n", + "Adstocked value: 592,778.81\n", + "Saturated value: 0.6826\n", + "Final response: 97542.1434\n", + "Raw spend: 592778.4759539816\n", + "After adstock: 592778.809287315\n", + "After hill transform: 0.682554001589844\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819846\n", + "After adstock: 107986.09856153179\n", + "After hill transform: 0.9837883468769086\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 140,293.68\n", + "Adstocked value: 140,293.85\n", + "Saturated value: 0.9994\n", + "Final response: 27966.0379\n", + "Raw spend: 140293.67744982426\n", + "After adstock: 140293.85392041248\n", + "After hill transform: 0.9994155956227528\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 227,334.55\n", + "Adstocked value: 227,335.77\n", + "Saturated value: 0.7167\n", + "Final response: 387099.3908\n", + "Raw spend: 227334.5525492888\n", + "After adstock: 227335.77477151103\n", + "After hill transform: 0.716669010956363\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 592,778.48\n", + "Adstocked value: 592,778.81\n", + "Saturated value: 0.6826\n", + "Final response: 97542.1434\n", + "Raw spend: 592778.4759539816\n", + "After adstock: 592778.809287315\n", + "After hill transform: 0.682554001589844\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819846\n", + "After adstock: 107986.09856153179\n", + "After hill transform: 0.9837883468769086\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 140,293.68\n", + "Adstocked value: 140,293.85\n", + "Saturated value: 0.9994\n", + "Final response: 27966.0379\n", + "Raw spend: 140293.67744982426\n", + "After adstock: 140293.85392041248\n", + "After hill transform: 0.9994155956227528\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 227,334.55\n", + "Adstocked value: 227,335.77\n", + "Saturated value: 0.7167\n", + "Final response: 387099.3908\n", + "Raw spend: 227334.5525493037\n", + "After adstock: 227335.77477152593\n", + "After hill transform: 0.716669010956403\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 592,778.48\n", + "Adstocked value: 592,778.81\n", + "Saturated value: 0.6826\n", + "Final response: 97542.1434\n", + "Raw spend: 592778.4759539816\n", + "After adstock: 592778.809287315\n", + "After hill transform: 0.682554001589844\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819846\n", + "After adstock: 107986.09856153179\n", + "After hill transform: 0.9837883468769086\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 140,293.68\n", + "Adstocked value: 140,293.85\n", + "Saturated value: 0.9994\n", + "Final response: 27966.0379\n", + "Raw spend: 140293.67744982426\n", + "After adstock: 140293.85392041248\n", + "After hill transform: 0.9994155956227528\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 227,334.55\n", + "Adstocked value: 227,335.77\n", + "Saturated value: 0.7167\n", + "Final response: 387099.3908\n", + "Raw spend: 227334.5525492888\n", + "After adstock: 227335.77477151103\n", + "After hill transform: 0.716669010956363\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 592,778.48\n", + "Adstocked value: 592,778.81\n", + "Saturated value: 0.6826\n", + "Final response: 97542.1434\n", + "Raw spend: 592778.4759539965\n", + "After adstock: 592778.8092873299\n", + "After hill transform: 0.6825540015898471\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819846\n", + "After adstock: 107986.09856153179\n", + "After hill transform: 0.9837883468769086\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 140,293.68\n", + "Adstocked value: 140,293.85\n", + "Saturated value: 0.9994\n", + "Final response: 27966.0379\n", + "Raw spend: 140293.67744982426\n", + "After adstock: 140293.85392041248\n", + "After hill transform: 0.9994155956227528\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 227,334.55\n", + "Adstocked value: 227,335.77\n", + "Saturated value: 0.7167\n", + "Final response: 387099.3908\n", + "Raw spend: 227334.5525492888\n", + "After adstock: 227335.77477151103\n", + "After hill transform: 0.716669010956363\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 592,778.48\n", + "Adstocked value: 592,778.81\n", + "Saturated value: 0.6826\n", + "Final response: 97542.1434\n", + "Raw spend: 592778.4759539816\n", + "After adstock: 592778.809287315\n", + "After hill transform: 0.682554001589844\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522818356\n", + "After adstock: 107986.09856151689\n", + "After hill transform: 0.9837883468769029\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 140,293.68\n", + "Adstocked value: 140,293.85\n", + "Saturated value: 0.9994\n", + "Final response: 27966.0379\n", + "Raw spend: 140293.67744982426\n", + "After adstock: 140293.85392041248\n", + "After hill transform: 0.9994155956227528\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 227,334.55\n", + "Adstocked value: 227,335.77\n", + "Saturated value: 0.7167\n", + "Final response: 387099.3908\n", + "Raw spend: 227334.5525492888\n", + "After adstock: 227335.77477151103\n", + "After hill transform: 0.716669010956363\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 592,778.48\n", + "Adstocked value: 592,778.81\n", + "Saturated value: 0.6826\n", + "Final response: 97542.1434\n", + "Raw spend: 592778.4759539816\n", + "After adstock: 592778.809287315\n", + "After hill transform: 0.682554001589844\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819846\n", + "After adstock: 107986.09856153179\n", + "After hill transform: 0.9837883468769086\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 140,293.68\n", + "Adstocked value: 140,293.85\n", + "Saturated value: 0.9994\n", + "Final response: 27966.0379\n", + "Raw spend: 140293.67744983916\n", + "After adstock: 140293.85392042738\n", + "After hill transform: 0.9994155956227531\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 227,334.55\n", + "Adstocked value: 227,335.77\n", + "Saturated value: 0.7167\n", + "Final response: 387099.3908\n", + "Raw spend: 227334.5525492888\n", + "After adstock: 227335.77477151103\n", + "After hill transform: 0.716669010956363\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 592,778.48\n", + "Adstocked value: 592,778.81\n", + "Saturated value: 0.6826\n", + "Final response: 97542.1434\n", + "Raw spend: 592778.4759539816\n", + "After adstock: 592778.809287315\n", + "After hill transform: 0.682554001589844\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819846\n", + "After adstock: 107986.09856153179\n", + "After hill transform: 0.9837883468769086\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 140,293.68\n", + "Adstocked value: 140,293.85\n", + "Saturated value: 0.9994\n", + "Final response: 27966.0379\n", + "Raw spend: 140293.67744982426\n", + "After adstock: 140293.85392041248\n", + "After hill transform: 0.9994155956227528\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 227,334.55\n", + "Adstocked value: 227,335.77\n", + "Saturated value: 0.7167\n", + "Final response: 387099.3908\n", + "Raw spend: 227334.5525493037\n", + "After adstock: 227335.77477152593\n", + "After hill transform: 0.716669010956403\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 592,778.48\n", + "Adstocked value: 592,778.81\n", + "Saturated value: 0.6826\n", + "Final response: 97542.1434\n", + "Raw spend: 592778.4759539816\n", + "After adstock: 592778.809287315\n", + "After hill transform: 0.682554001589844\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819846\n", + "After adstock: 107986.09856153179\n", + "After hill transform: 0.9837883468769086\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 140,293.68\n", + "Adstocked value: 140,293.85\n", + "Saturated value: 0.9994\n", + "Final response: 27966.0379\n", + "Raw spend: 140293.67744982426\n", + "After adstock: 140293.85392041248\n", + "After hill transform: 0.9994155956227528\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 227,334.55\n", + "Adstocked value: 227,335.77\n", + "Saturated value: 0.7167\n", + "Final response: 387099.3908\n", + "Raw spend: 227334.5525492888\n", + "After adstock: 227335.77477151103\n", + "After hill transform: 0.716669010956363\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 592,778.48\n", + "Adstocked value: 592,778.81\n", + "Saturated value: 0.6826\n", + "Final response: 97542.1434\n", + "Raw spend: 592778.4759539965\n", + "After adstock: 592778.8092873299\n", + "After hill transform: 0.6825540015898471\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819846\n", + "After adstock: 107986.09856153179\n", + "After hill transform: 0.9837883468769086\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 140,293.68\n", + "Adstocked value: 140,293.85\n", + "Saturated value: 0.9994\n", + "Final response: 27966.0379\n", + "Raw spend: 140293.67744982426\n", + "After adstock: 140293.85392041248\n", + "After hill transform: 0.9994155956227528\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 227,334.55\n", + "Adstocked value: 227,335.77\n", + "Saturated value: 0.7167\n", + "Final response: 387099.3908\n", + "Raw spend: 227334.5525492888\n", + "After adstock: 227335.77477151103\n", + "After hill transform: 0.716669010956363\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 592,778.48\n", + "Adstocked value: 592,778.81\n", + "Saturated value: 0.6826\n", + "Final response: 97542.1434\n", + "Raw spend: 592778.4759539816\n", + "After adstock: 592778.809287315\n", + "After hill transform: 0.682554001589844\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522818356\n", + "After adstock: 107986.09856151689\n", + "After hill transform: 0.9837883468769029\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 140,293.68\n", + "Adstocked value: 140,293.85\n", + "Saturated value: 0.9994\n", + "Final response: 27966.0379\n", + "Raw spend: 140293.67744982426\n", + "After adstock: 140293.85392041248\n", + "After hill transform: 0.9994155956227528\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 227,334.55\n", + "Adstocked value: 227,335.77\n", + "Saturated value: 0.7167\n", + "Final response: 387099.3908\n", + "Raw spend: 227334.5525492888\n", + "After adstock: 227335.77477151103\n", + "After hill transform: 0.716669010956363\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 592,778.48\n", + "Adstocked value: 592,778.81\n", + "Saturated value: 0.6826\n", + "Final response: 97542.1434\n", + "Raw spend: 592778.4759539816\n", + "After adstock: 592778.809287315\n", + "After hill transform: 0.682554001589844\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819846\n", + "After adstock: 107986.09856153179\n", + "After hill transform: 0.9837883468769086\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 140,293.68\n", + "Adstocked value: 140,293.85\n", + "Saturated value: 0.9994\n", + "Final response: 27966.0379\n", + "Raw spend: 140293.67744983916\n", + "After adstock: 140293.85392042738\n", + "After hill transform: 0.9994155956227531\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 228,636.75\n", + "Adstocked value: 228,637.97\n", + "Saturated value: 0.7201\n", + "Final response: 388969.6250\n", + "Raw spend: 228636.74549756636\n", + "After adstock: 228637.96771978858\n", + "After hill transform: 0.7201315296967316\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 592,441.14\n", + "Adstocked value: 592,441.48\n", + "Saturated value: 0.6825\n", + "Final response: 97531.8056\n", + "Raw spend: 592441.1441759865\n", + "After adstock: 592441.4775093199\n", + "After hill transform: 0.6824816625927421\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820164\n", + "After adstock: 107986.09856153496\n", + "After hill transform: 0.98378834687691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 228,636.75\n", + "Adstocked value: 228,637.97\n", + "Saturated value: 0.7201\n", + "Final response: 388969.6250\n", + "Raw spend: 228636.74549756636\n", + "After adstock: 228637.96771978858\n", + "After hill transform: 0.7201315296967316\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 592,441.14\n", + "Adstocked value: 592,441.48\n", + "Saturated value: 0.6825\n", + "Final response: 97531.8056\n", + "Raw spend: 592441.1441759865\n", + "After adstock: 592441.4775093199\n", + "After hill transform: 0.6824816625927421\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820164\n", + "After adstock: 107986.09856153496\n", + "After hill transform: 0.98378834687691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 228,636.75\n", + "Adstocked value: 228,637.97\n", + "Saturated value: 0.7201\n", + "Final response: 388969.6250\n", + "Raw spend: 228636.74549758126\n", + "After adstock: 228637.96771980348\n", + "After hill transform: 0.720131529696771\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 592,441.14\n", + "Adstocked value: 592,441.48\n", + "Saturated value: 0.6825\n", + "Final response: 97531.8056\n", + "Raw spend: 592441.1441759865\n", + "After adstock: 592441.4775093199\n", + "After hill transform: 0.6824816625927421\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820164\n", + "After adstock: 107986.09856153496\n", + "After hill transform: 0.98378834687691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 228,636.75\n", + "Adstocked value: 228,637.97\n", + "Saturated value: 0.7201\n", + "Final response: 388969.6250\n", + "Raw spend: 228636.74549756636\n", + "After adstock: 228637.96771978858\n", + "After hill transform: 0.7201315296967316\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 592,441.14\n", + "Adstocked value: 592,441.48\n", + "Saturated value: 0.6825\n", + "Final response: 97531.8056\n", + "Raw spend: 592441.1441760014\n", + "After adstock: 592441.4775093348\n", + "After hill transform: 0.6824816625927453\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820164\n", + "After adstock: 107986.09856153496\n", + "After hill transform: 0.98378834687691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 228,636.75\n", + "Adstocked value: 228,637.97\n", + "Saturated value: 0.7201\n", + "Final response: 388969.6250\n", + "Raw spend: 228636.74549756636\n", + "After adstock: 228637.96771978858\n", + "After hill transform: 0.7201315296967316\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 592,441.14\n", + "Adstocked value: 592,441.48\n", + "Saturated value: 0.6825\n", + "Final response: 97531.8056\n", + "Raw spend: 592441.1441759865\n", + "After adstock: 592441.4775093199\n", + "After hill transform: 0.6824816625927421\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522818673\n", + "After adstock: 107986.09856152006\n", + "After hill transform: 0.9837883468769041\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 228,636.75\n", + "Adstocked value: 228,637.97\n", + "Saturated value: 0.7201\n", + "Final response: 388969.6250\n", + "Raw spend: 228636.74549756636\n", + "After adstock: 228637.96771978858\n", + "After hill transform: 0.7201315296967316\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 592,441.14\n", + "Adstocked value: 592,441.48\n", + "Saturated value: 0.6825\n", + "Final response: 97531.8056\n", + "Raw spend: 592441.1441759865\n", + "After adstock: 592441.4775093199\n", + "After hill transform: 0.6824816625927421\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820164\n", + "After adstock: 107986.09856153496\n", + "After hill transform: 0.98378834687691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838203635\n", + "After adstock: 142776.24485262457\n", + "After hill transform: 0.9994433467829962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 228,636.75\n", + "Adstocked value: 228,637.97\n", + "Saturated value: 0.7201\n", + "Final response: 388969.6250\n", + "Raw spend: 228636.74549756636\n", + "After adstock: 228637.96771978858\n", + "After hill transform: 0.7201315296967316\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 592,441.14\n", + "Adstocked value: 592,441.48\n", + "Saturated value: 0.6825\n", + "Final response: 97531.8056\n", + "Raw spend: 592441.1441759865\n", + "After adstock: 592441.4775093199\n", + "After hill transform: 0.6824816625927421\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820164\n", + "After adstock: 107986.09856153496\n", + "After hill transform: 0.98378834687691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 228,636.75\n", + "Adstocked value: 228,637.97\n", + "Saturated value: 0.7201\n", + "Final response: 388969.6250\n", + "Raw spend: 228636.74549758126\n", + "After adstock: 228637.96771980348\n", + "After hill transform: 0.720131529696771\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 592,441.14\n", + "Adstocked value: 592,441.48\n", + "Saturated value: 0.6825\n", + "Final response: 97531.8056\n", + "Raw spend: 592441.1441759865\n", + "After adstock: 592441.4775093199\n", + "After hill transform: 0.6824816625927421\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820164\n", + "After adstock: 107986.09856153496\n", + "After hill transform: 0.98378834687691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 228,636.75\n", + "Adstocked value: 228,637.97\n", + "Saturated value: 0.7201\n", + "Final response: 388969.6250\n", + "Raw spend: 228636.74549756636\n", + "After adstock: 228637.96771978858\n", + "After hill transform: 0.7201315296967316\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 592,441.14\n", + "Adstocked value: 592,441.48\n", + "Saturated value: 0.6825\n", + "Final response: 97531.8056\n", + "Raw spend: 592441.1441760014\n", + "After adstock: 592441.4775093348\n", + "After hill transform: 0.6824816625927453\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820164\n", + "After adstock: 107986.09856153496\n", + "After hill transform: 0.98378834687691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 228,636.75\n", + "Adstocked value: 228,637.97\n", + "Saturated value: 0.7201\n", + "Final response: 388969.6250\n", + "Raw spend: 228636.74549756636\n", + "After adstock: 228637.96771978858\n", + "After hill transform: 0.7201315296967316\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 592,441.14\n", + "Adstocked value: 592,441.48\n", + "Saturated value: 0.6825\n", + "Final response: 97531.8056\n", + "Raw spend: 592441.1441759865\n", + "After adstock: 592441.4775093199\n", + "After hill transform: 0.6824816625927421\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522818673\n", + "After adstock: 107986.09856152006\n", + "After hill transform: 0.9837883468769041\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 228,636.75\n", + "Adstocked value: 228,637.97\n", + "Saturated value: 0.7201\n", + "Final response: 388969.6250\n", + "Raw spend: 228636.74549756636\n", + "After adstock: 228637.96771978858\n", + "After hill transform: 0.7201315296967316\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 592,441.14\n", + "Adstocked value: 592,441.48\n", + "Saturated value: 0.6825\n", + "Final response: 97531.8056\n", + "Raw spend: 592441.1441759865\n", + "After adstock: 592441.4775093199\n", + "After hill transform: 0.6824816625927421\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820164\n", + "After adstock: 107986.09856153496\n", + "After hill transform: 0.98378834687691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838203635\n", + "After adstock: 142776.24485262457\n", + "After hill transform: 0.9994433467829962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 228,625.31\n", + "Adstocked value: 228,626.53\n", + "Saturated value: 0.7201\n", + "Final response: 388953.3083\n", + "Raw spend: 228625.30995044406\n", + "After adstock: 228626.53217266628\n", + "After hill transform: 0.720101321104649\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 592,396.53\n", + "Adstocked value: 592,396.87\n", + "Saturated value: 0.6825\n", + "Final response: 97530.4379\n", + "Raw spend: 592396.532851756\n", + "After adstock: 592396.8661850893\n", + "After hill transform: 0.682472092188816\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838124525\n", + "After adstock: 142776.24485183347\n", + "After hill transform: 0.9994433467829876\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 228,625.31\n", + "Adstocked value: 228,626.53\n", + "Saturated value: 0.7201\n", + "Final response: 388953.3083\n", + "Raw spend: 228625.30995044406\n", + "After adstock: 228626.53217266628\n", + "After hill transform: 0.720101321104649\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 592,396.53\n", + "Adstocked value: 592,396.87\n", + "Saturated value: 0.6825\n", + "Final response: 97530.4379\n", + "Raw spend: 592396.532851756\n", + "After adstock: 592396.8661850893\n", + "After hill transform: 0.682472092188816\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838124525\n", + "After adstock: 142776.24485183347\n", + "After hill transform: 0.9994433467829876\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 228,625.31\n", + "Adstocked value: 228,626.53\n", + "Saturated value: 0.7201\n", + "Final response: 388953.3083\n", + "Raw spend: 228625.30995045896\n", + "After adstock: 228626.53217268118\n", + "After hill transform: 0.7201013211046883\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 592,396.53\n", + "Adstocked value: 592,396.87\n", + "Saturated value: 0.6825\n", + "Final response: 97530.4379\n", + "Raw spend: 592396.532851756\n", + "After adstock: 592396.8661850893\n", + "After hill transform: 0.682472092188816\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838124525\n", + "After adstock: 142776.24485183347\n", + "After hill transform: 0.9994433467829876\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 228,625.31\n", + "Adstocked value: 228,626.53\n", + "Saturated value: 0.7201\n", + "Final response: 388953.3083\n", + "Raw spend: 228625.30995044406\n", + "After adstock: 228626.53217266628\n", + "After hill transform: 0.720101321104649\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 592,396.53\n", + "Adstocked value: 592,396.87\n", + "Saturated value: 0.6825\n", + "Final response: 97530.4379\n", + "Raw spend: 592396.5328517709\n", + "After adstock: 592396.8661851042\n", + "After hill transform: 0.6824720921888191\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838124525\n", + "After adstock: 142776.24485183347\n", + "After hill transform: 0.9994433467829876\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 228,625.31\n", + "Adstocked value: 228,626.53\n", + "Saturated value: 0.7201\n", + "Final response: 388953.3083\n", + "Raw spend: 228625.30995044406\n", + "After adstock: 228626.53217266628\n", + "After hill transform: 0.720101321104649\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 592,396.53\n", + "Adstocked value: 592,396.87\n", + "Saturated value: 0.6825\n", + "Final response: 97530.4379\n", + "Raw spend: 592396.532851756\n", + "After adstock: 592396.8661850893\n", + "After hill transform: 0.682472092188816\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838124525\n", + "After adstock: 142776.24485183347\n", + "After hill transform: 0.9994433467829876\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 228,625.31\n", + "Adstocked value: 228,626.53\n", + "Saturated value: 0.7201\n", + "Final response: 388953.3083\n", + "Raw spend: 228625.30995044406\n", + "After adstock: 228626.53217266628\n", + "After hill transform: 0.720101321104649\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 592,396.53\n", + "Adstocked value: 592,396.87\n", + "Saturated value: 0.6825\n", + "Final response: 97530.4379\n", + "Raw spend: 592396.532851756\n", + "After adstock: 592396.8661850893\n", + "After hill transform: 0.682472092188816\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838126015\n", + "After adstock: 142776.24485184837\n", + "After hill transform: 0.9994433467829877\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 228,625.31\n", + "Adstocked value: 228,626.53\n", + "Saturated value: 0.7201\n", + "Final response: 388953.3083\n", + "Raw spend: 228625.30995044406\n", + "After adstock: 228626.53217266628\n", + "After hill transform: 0.720101321104649\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 592,396.53\n", + "Adstocked value: 592,396.87\n", + "Saturated value: 0.6825\n", + "Final response: 97530.4379\n", + "Raw spend: 592396.532851756\n", + "After adstock: 592396.8661850893\n", + "After hill transform: 0.682472092188816\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838124525\n", + "After adstock: 142776.24485183347\n", + "After hill transform: 0.9994433467829876\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 228,625.31\n", + "Adstocked value: 228,626.53\n", + "Saturated value: 0.7201\n", + "Final response: 388953.3083\n", + "Raw spend: 228625.30995045896\n", + "After adstock: 228626.53217268118\n", + "After hill transform: 0.7201013211046883\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 592,396.53\n", + "Adstocked value: 592,396.87\n", + "Saturated value: 0.6825\n", + "Final response: 97530.4379\n", + "Raw spend: 592396.532851756\n", + "After adstock: 592396.8661850893\n", + "After hill transform: 0.682472092188816\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838124525\n", + "After adstock: 142776.24485183347\n", + "After hill transform: 0.9994433467829876\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 228,625.31\n", + "Adstocked value: 228,626.53\n", + "Saturated value: 0.7201\n", + "Final response: 388953.3083\n", + "Raw spend: 228625.30995044406\n", + "After adstock: 228626.53217266628\n", + "After hill transform: 0.720101321104649\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 592,396.53\n", + "Adstocked value: 592,396.87\n", + "Saturated value: 0.6825\n", + "Final response: 97530.4379\n", + "Raw spend: 592396.5328517709\n", + "After adstock: 592396.8661851042\n", + "After hill transform: 0.6824720921888191\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838124525\n", + "After adstock: 142776.24485183347\n", + "After hill transform: 0.9994433467829876\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 228,625.31\n", + "Adstocked value: 228,626.53\n", + "Saturated value: 0.7201\n", + "Final response: 388953.3083\n", + "Raw spend: 228625.30995044406\n", + "After adstock: 228626.53217266628\n", + "After hill transform: 0.720101321104649\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 592,396.53\n", + "Adstocked value: 592,396.87\n", + "Saturated value: 0.6825\n", + "Final response: 97530.4379\n", + "Raw spend: 592396.532851756\n", + "After adstock: 592396.8661850893\n", + "After hill transform: 0.682472092188816\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838124525\n", + "After adstock: 142776.24485183347\n", + "After hill transform: 0.9994433467829876\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 228,625.31\n", + "Adstocked value: 228,626.53\n", + "Saturated value: 0.7201\n", + "Final response: 388953.3083\n", + "Raw spend: 228625.30995044406\n", + "After adstock: 228626.53217266628\n", + "After hill transform: 0.720101321104649\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 592,396.53\n", + "Adstocked value: 592,396.87\n", + "Saturated value: 0.6825\n", + "Final response: 97530.4379\n", + "Raw spend: 592396.532851756\n", + "After adstock: 592396.8661850893\n", + "After hill transform: 0.682472092188816\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838126015\n", + "After adstock: 142776.24485184837\n", + "After hill transform: 0.9994433467829877\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 228,673.14\n", + "Adstocked value: 228,674.36\n", + "Saturated value: 0.7202\n", + "Final response: 389021.5457\n", + "Raw spend: 228673.14268275897\n", + "After adstock: 228674.3649049812\n", + "After hill transform: 0.7202276546125604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 592,480.66\n", + "Adstocked value: 592,480.99\n", + "Saturated value: 0.6825\n", + "Final response: 97533.0169\n", + "Raw spend: 592480.6588390725\n", + "After adstock: 592480.9921724058\n", + "After hill transform: 0.6824901388865441\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522818835\n", + "After adstock: 107986.09856152168\n", + "After hill transform: 0.9837883468769048\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 228,673.14\n", + "Adstocked value: 228,674.36\n", + "Saturated value: 0.7202\n", + "Final response: 389021.5457\n", + "Raw spend: 228673.14268275897\n", + "After adstock: 228674.3649049812\n", + "After hill transform: 0.7202276546125604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 592,480.66\n", + "Adstocked value: 592,480.99\n", + "Saturated value: 0.6825\n", + "Final response: 97533.0169\n", + "Raw spend: 592480.6588390725\n", + "After adstock: 592480.9921724058\n", + "After hill transform: 0.6824901388865441\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522818835\n", + "After adstock: 107986.09856152168\n", + "After hill transform: 0.9837883468769048\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 228,673.14\n", + "Adstocked value: 228,674.36\n", + "Saturated value: 0.7202\n", + "Final response: 389021.5457\n", + "Raw spend: 228673.14268277388\n", + "After adstock: 228674.3649049961\n", + "After hill transform: 0.7202276546125999\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 592,480.66\n", + "Adstocked value: 592,480.99\n", + "Saturated value: 0.6825\n", + "Final response: 97533.0169\n", + "Raw spend: 592480.6588390725\n", + "After adstock: 592480.9921724058\n", + "After hill transform: 0.6824901388865441\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522818835\n", + "After adstock: 107986.09856152168\n", + "After hill transform: 0.9837883468769048\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 228,673.14\n", + "Adstocked value: 228,674.36\n", + "Saturated value: 0.7202\n", + "Final response: 389021.5457\n", + "Raw spend: 228673.14268275897\n", + "After adstock: 228674.3649049812\n", + "After hill transform: 0.7202276546125604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 592,480.66\n", + "Adstocked value: 592,480.99\n", + "Saturated value: 0.6825\n", + "Final response: 97533.0169\n", + "Raw spend: 592480.6588390874\n", + "After adstock: 592480.9921724207\n", + "After hill transform: 0.6824901388865472\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522818835\n", + "After adstock: 107986.09856152168\n", + "After hill transform: 0.9837883468769048\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 228,673.14\n", + "Adstocked value: 228,674.36\n", + "Saturated value: 0.7202\n", + "Final response: 389021.5457\n", + "Raw spend: 228673.14268275897\n", + "After adstock: 228674.3649049812\n", + "After hill transform: 0.7202276546125604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 592,480.66\n", + "Adstocked value: 592,480.99\n", + "Saturated value: 0.6825\n", + "Final response: 97533.0169\n", + "Raw spend: 592480.6588390725\n", + "After adstock: 592480.9921724058\n", + "After hill transform: 0.6824901388865441\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820325\n", + "After adstock: 107986.09856153658\n", + "After hill transform: 0.9837883468769105\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 228,673.14\n", + "Adstocked value: 228,674.36\n", + "Saturated value: 0.7202\n", + "Final response: 389021.5457\n", + "Raw spend: 228673.14268275897\n", + "After adstock: 228674.3649049812\n", + "After hill transform: 0.7202276546125604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 592,480.66\n", + "Adstocked value: 592,480.99\n", + "Saturated value: 0.6825\n", + "Final response: 97533.0169\n", + "Raw spend: 592480.6588390725\n", + "After adstock: 592480.9921724058\n", + "After hill transform: 0.6824901388865441\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522818835\n", + "After adstock: 107986.09856152168\n", + "After hill transform: 0.9837883468769048\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838203635\n", + "After adstock: 142776.24485262457\n", + "After hill transform: 0.9994433467829962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 228,673.14\n", + "Adstocked value: 228,674.36\n", + "Saturated value: 0.7202\n", + "Final response: 389021.5457\n", + "Raw spend: 228673.14268275897\n", + "After adstock: 228674.3649049812\n", + "After hill transform: 0.7202276546125604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 592,480.66\n", + "Adstocked value: 592,480.99\n", + "Saturated value: 0.6825\n", + "Final response: 97533.0169\n", + "Raw spend: 592480.6588390725\n", + "After adstock: 592480.9921724058\n", + "After hill transform: 0.6824901388865441\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522818835\n", + "After adstock: 107986.09856152168\n", + "After hill transform: 0.9837883468769048\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 228,673.14\n", + "Adstocked value: 228,674.36\n", + "Saturated value: 0.7202\n", + "Final response: 389021.5457\n", + "Raw spend: 228673.14268277388\n", + "After adstock: 228674.3649049961\n", + "After hill transform: 0.7202276546125999\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 592,480.66\n", + "Adstocked value: 592,480.99\n", + "Saturated value: 0.6825\n", + "Final response: 97533.0169\n", + "Raw spend: 592480.6588390725\n", + "After adstock: 592480.9921724058\n", + "After hill transform: 0.6824901388865441\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522818835\n", + "After adstock: 107986.09856152168\n", + "After hill transform: 0.9837883468769048\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 228,673.14\n", + "Adstocked value: 228,674.36\n", + "Saturated value: 0.7202\n", + "Final response: 389021.5457\n", + "Raw spend: 228673.14268275897\n", + "After adstock: 228674.3649049812\n", + "After hill transform: 0.7202276546125604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 592,480.66\n", + "Adstocked value: 592,480.99\n", + "Saturated value: 0.6825\n", + "Final response: 97533.0169\n", + "Raw spend: 592480.6588390874\n", + "After adstock: 592480.9921724207\n", + "After hill transform: 0.6824901388865472\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522818835\n", + "After adstock: 107986.09856152168\n", + "After hill transform: 0.9837883468769048\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 228,673.14\n", + "Adstocked value: 228,674.36\n", + "Saturated value: 0.7202\n", + "Final response: 389021.5457\n", + "Raw spend: 228673.14268275897\n", + "After adstock: 228674.3649049812\n", + "After hill transform: 0.7202276546125604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 592,480.66\n", + "Adstocked value: 592,480.99\n", + "Saturated value: 0.6825\n", + "Final response: 97533.0169\n", + "Raw spend: 592480.6588390725\n", + "After adstock: 592480.9921724058\n", + "After hill transform: 0.6824901388865441\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820325\n", + "After adstock: 107986.09856153658\n", + "After hill transform: 0.9837883468769105\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 228,673.14\n", + "Adstocked value: 228,674.36\n", + "Saturated value: 0.7202\n", + "Final response: 389021.5457\n", + "Raw spend: 228673.14268275897\n", + "After adstock: 228674.3649049812\n", + "After hill transform: 0.7202276546125604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 592,480.66\n", + "Adstocked value: 592,480.99\n", + "Saturated value: 0.6825\n", + "Final response: 97533.0169\n", + "Raw spend: 592480.6588390725\n", + "After adstock: 592480.9921724058\n", + "After hill transform: 0.6824901388865441\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522818835\n", + "After adstock: 107986.09856152168\n", + "After hill transform: 0.9837883468769048\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838203635\n", + "After adstock: 142776.24485262457\n", + "After hill transform: 0.9994433467829962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 228,913.28\n", + "Adstocked value: 228,914.51\n", + "Saturated value: 0.7209\n", + "Final response: 389363.6285\n", + "Raw spend: 228913.28489080563\n", + "After adstock: 228914.50711302785\n", + "After hill transform: 0.7208609808490222\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 592,902.59\n", + "Adstocked value: 592,902.92\n", + "Saturated value: 0.6826\n", + "Final response: 97545.9452\n", + "Raw spend: 592902.5899635362\n", + "After adstock: 592902.9232968696\n", + "After hill transform: 0.6825806045995071\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.0683816324\n", + "After adstock: 142776.2448522206\n", + "After hill transform: 0.9994433467829918\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 228,913.28\n", + "Adstocked value: 228,914.51\n", + "Saturated value: 0.7209\n", + "Final response: 389363.6285\n", + "Raw spend: 228913.28489080563\n", + "After adstock: 228914.50711302785\n", + "After hill transform: 0.7208609808490222\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 592,902.59\n", + "Adstocked value: 592,902.92\n", + "Saturated value: 0.6826\n", + "Final response: 97545.9452\n", + "Raw spend: 592902.5899635362\n", + "After adstock: 592902.9232968696\n", + "After hill transform: 0.6825806045995071\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.0683816324\n", + "After adstock: 142776.2448522206\n", + "After hill transform: 0.9994433467829918\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 228,913.28\n", + "Adstocked value: 228,914.51\n", + "Saturated value: 0.7209\n", + "Final response: 389363.6285\n", + "Raw spend: 228913.28489082053\n", + "After adstock: 228914.50711304275\n", + "After hill transform: 0.7208609808490614\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 592,902.59\n", + "Adstocked value: 592,902.92\n", + "Saturated value: 0.6826\n", + "Final response: 97545.9452\n", + "Raw spend: 592902.5899635362\n", + "After adstock: 592902.9232968696\n", + "After hill transform: 0.6825806045995071\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.0683816324\n", + "After adstock: 142776.2448522206\n", + "After hill transform: 0.9994433467829918\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 228,913.28\n", + "Adstocked value: 228,914.51\n", + "Saturated value: 0.7209\n", + "Final response: 389363.6285\n", + "Raw spend: 228913.28489080563\n", + "After adstock: 228914.50711302785\n", + "After hill transform: 0.7208609808490222\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 592,902.59\n", + "Adstocked value: 592,902.92\n", + "Saturated value: 0.6826\n", + "Final response: 97545.9452\n", + "Raw spend: 592902.5899635511\n", + "After adstock: 592902.9232968845\n", + "After hill transform: 0.6825806045995104\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.0683816324\n", + "After adstock: 142776.2448522206\n", + "After hill transform: 0.9994433467829918\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 228,913.28\n", + "Adstocked value: 228,914.51\n", + "Saturated value: 0.7209\n", + "Final response: 389363.6285\n", + "Raw spend: 228913.28489080563\n", + "After adstock: 228914.50711302785\n", + "After hill transform: 0.7208609808490222\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 592,902.59\n", + "Adstocked value: 592,902.92\n", + "Saturated value: 0.6826\n", + "Final response: 97545.9452\n", + "Raw spend: 592902.5899635362\n", + "After adstock: 592902.9232968696\n", + "After hill transform: 0.6825806045995071\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.0683816324\n", + "After adstock: 142776.2448522206\n", + "After hill transform: 0.9994433467829918\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 228,913.28\n", + "Adstocked value: 228,914.51\n", + "Saturated value: 0.7209\n", + "Final response: 389363.6285\n", + "Raw spend: 228913.28489080563\n", + "After adstock: 228914.50711302785\n", + "After hill transform: 0.7208609808490222\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 592,902.59\n", + "Adstocked value: 592,902.92\n", + "Saturated value: 0.6826\n", + "Final response: 97545.9452\n", + "Raw spend: 592902.5899635362\n", + "After adstock: 592902.9232968696\n", + "After hill transform: 0.6825806045995071\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.0683816473\n", + "After adstock: 142776.2448522355\n", + "After hill transform: 0.999443346782992\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 228,913.28\n", + "Adstocked value: 228,914.51\n", + "Saturated value: 0.7209\n", + "Final response: 389363.6285\n", + "Raw spend: 228913.28489080563\n", + "After adstock: 228914.50711302785\n", + "After hill transform: 0.7208609808490222\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 592,902.59\n", + "Adstocked value: 592,902.92\n", + "Saturated value: 0.6826\n", + "Final response: 97545.9452\n", + "Raw spend: 592902.5899635362\n", + "After adstock: 592902.9232968696\n", + "After hill transform: 0.6825806045995071\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.0683816324\n", + "After adstock: 142776.2448522206\n", + "After hill transform: 0.9994433467829918\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 228,913.28\n", + "Adstocked value: 228,914.51\n", + "Saturated value: 0.7209\n", + "Final response: 389363.6285\n", + "Raw spend: 228913.28489082053\n", + "After adstock: 228914.50711304275\n", + "After hill transform: 0.7208609808490614\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 592,902.59\n", + "Adstocked value: 592,902.92\n", + "Saturated value: 0.6826\n", + "Final response: 97545.9452\n", + "Raw spend: 592902.5899635362\n", + "After adstock: 592902.9232968696\n", + "After hill transform: 0.6825806045995071\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.0683816324\n", + "After adstock: 142776.2448522206\n", + "After hill transform: 0.9994433467829918\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 228,913.28\n", + "Adstocked value: 228,914.51\n", + "Saturated value: 0.7209\n", + "Final response: 389363.6285\n", + "Raw spend: 228913.28489080563\n", + "After adstock: 228914.50711302785\n", + "After hill transform: 0.7208609808490222\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 592,902.59\n", + "Adstocked value: 592,902.92\n", + "Saturated value: 0.6826\n", + "Final response: 97545.9452\n", + "Raw spend: 592902.5899635511\n", + "After adstock: 592902.9232968845\n", + "After hill transform: 0.6825806045995104\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.0683816324\n", + "After adstock: 142776.2448522206\n", + "After hill transform: 0.9994433467829918\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 228,913.28\n", + "Adstocked value: 228,914.51\n", + "Saturated value: 0.7209\n", + "Final response: 389363.6285\n", + "Raw spend: 228913.28489080563\n", + "After adstock: 228914.50711302785\n", + "After hill transform: 0.7208609808490222\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 592,902.59\n", + "Adstocked value: 592,902.92\n", + "Saturated value: 0.6826\n", + "Final response: 97545.9452\n", + "Raw spend: 592902.5899635362\n", + "After adstock: 592902.9232968696\n", + "After hill transform: 0.6825806045995071\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.0683816324\n", + "After adstock: 142776.2448522206\n", + "After hill transform: 0.9994433467829918\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 228,913.28\n", + "Adstocked value: 228,914.51\n", + "Saturated value: 0.7209\n", + "Final response: 389363.6285\n", + "Raw spend: 228913.28489080563\n", + "After adstock: 228914.50711302785\n", + "After hill transform: 0.7208609808490222\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 592,902.59\n", + "Adstocked value: 592,902.92\n", + "Saturated value: 0.6826\n", + "Final response: 97545.9452\n", + "Raw spend: 592902.5899635362\n", + "After adstock: 592902.9232968696\n", + "After hill transform: 0.6825806045995071\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.0683816473\n", + "After adstock: 142776.2448522355\n", + "After hill transform: 0.999443346782992\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 230,143.16\n", + "Adstocked value: 230,144.38\n", + "Saturated value: 0.7241\n", + "Final response: 391102.5595\n", + "Raw spend: 230143.15589181625\n", + "After adstock: 230144.37811403847\n", + "After hill transform: 0.7240804069733284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 595,077.60\n", + "Adstocked value: 595,077.94\n", + "Saturated value: 0.6830\n", + "Final response: 97612.4122\n", + "Raw spend: 595077.6046565874\n", + "After adstock: 595077.9379899207\n", + "After hill transform: 0.6830457097804836\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819947\n", + "After adstock: 107986.0985615328\n", + "After hill transform: 0.9837883468769091\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 230,143.16\n", + "Adstocked value: 230,144.38\n", + "Saturated value: 0.7241\n", + "Final response: 391102.5595\n", + "Raw spend: 230143.15589181625\n", + "After adstock: 230144.37811403847\n", + "After hill transform: 0.7240804069733284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 595,077.60\n", + "Adstocked value: 595,077.94\n", + "Saturated value: 0.6830\n", + "Final response: 97612.4122\n", + "Raw spend: 595077.6046565874\n", + "After adstock: 595077.9379899207\n", + "After hill transform: 0.6830457097804836\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819947\n", + "After adstock: 107986.0985615328\n", + "After hill transform: 0.9837883468769091\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 230,143.16\n", + "Adstocked value: 230,144.38\n", + "Saturated value: 0.7241\n", + "Final response: 391102.5595\n", + "Raw spend: 230143.15589183115\n", + "After adstock: 230144.37811405337\n", + "After hill transform: 0.7240804069733673\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 595,077.60\n", + "Adstocked value: 595,077.94\n", + "Saturated value: 0.6830\n", + "Final response: 97612.4122\n", + "Raw spend: 595077.6046565874\n", + "After adstock: 595077.9379899207\n", + "After hill transform: 0.6830457097804836\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819947\n", + "After adstock: 107986.0985615328\n", + "After hill transform: 0.9837883468769091\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 230,143.16\n", + "Adstocked value: 230,144.38\n", + "Saturated value: 0.7241\n", + "Final response: 391102.5595\n", + "Raw spend: 230143.15589181625\n", + "After adstock: 230144.37811403847\n", + "After hill transform: 0.7240804069733284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 595,077.60\n", + "Adstocked value: 595,077.94\n", + "Saturated value: 0.6830\n", + "Final response: 97612.4122\n", + "Raw spend: 595077.6046566023\n", + "After adstock: 595077.9379899356\n", + "After hill transform: 0.6830457097804868\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819947\n", + "After adstock: 107986.0985615328\n", + "After hill transform: 0.9837883468769091\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 230,143.16\n", + "Adstocked value: 230,144.38\n", + "Saturated value: 0.7241\n", + "Final response: 391102.5595\n", + "Raw spend: 230143.15589181625\n", + "After adstock: 230144.37811403847\n", + "After hill transform: 0.7240804069733284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 595,077.60\n", + "Adstocked value: 595,077.94\n", + "Saturated value: 0.6830\n", + "Final response: 97612.4122\n", + "Raw spend: 595077.6046565874\n", + "After adstock: 595077.9379899207\n", + "After hill transform: 0.6830457097804836\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522818457\n", + "After adstock: 107986.0985615179\n", + "After hill transform: 0.9837883468769033\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 230,143.16\n", + "Adstocked value: 230,144.38\n", + "Saturated value: 0.7241\n", + "Final response: 391102.5595\n", + "Raw spend: 230143.15589181625\n", + "After adstock: 230144.37811403847\n", + "After hill transform: 0.7240804069733284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 595,077.60\n", + "Adstocked value: 595,077.94\n", + "Saturated value: 0.6830\n", + "Final response: 97612.4122\n", + "Raw spend: 595077.6046565874\n", + "After adstock: 595077.9379899207\n", + "After hill transform: 0.6830457097804836\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819947\n", + "After adstock: 107986.0985615328\n", + "After hill transform: 0.9837883468769091\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838203635\n", + "After adstock: 142776.24485262457\n", + "After hill transform: 0.9994433467829962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 230,143.16\n", + "Adstocked value: 230,144.38\n", + "Saturated value: 0.7241\n", + "Final response: 391102.5595\n", + "Raw spend: 230143.15589181625\n", + "After adstock: 230144.37811403847\n", + "After hill transform: 0.7240804069733284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 595,077.60\n", + "Adstocked value: 595,077.94\n", + "Saturated value: 0.6830\n", + "Final response: 97612.4122\n", + "Raw spend: 595077.6046565874\n", + "After adstock: 595077.9379899207\n", + "After hill transform: 0.6830457097804836\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819947\n", + "After adstock: 107986.0985615328\n", + "After hill transform: 0.9837883468769091\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 230,143.16\n", + "Adstocked value: 230,144.38\n", + "Saturated value: 0.7241\n", + "Final response: 391102.5595\n", + "Raw spend: 230143.15589183115\n", + "After adstock: 230144.37811405337\n", + "After hill transform: 0.7240804069733673\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 595,077.60\n", + "Adstocked value: 595,077.94\n", + "Saturated value: 0.6830\n", + "Final response: 97612.4122\n", + "Raw spend: 595077.6046565874\n", + "After adstock: 595077.9379899207\n", + "After hill transform: 0.6830457097804836\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819947\n", + "After adstock: 107986.0985615328\n", + "After hill transform: 0.9837883468769091\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 230,143.16\n", + "Adstocked value: 230,144.38\n", + "Saturated value: 0.7241\n", + "Final response: 391102.5595\n", + "Raw spend: 230143.15589181625\n", + "After adstock: 230144.37811403847\n", + "After hill transform: 0.7240804069733284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 595,077.60\n", + "Adstocked value: 595,077.94\n", + "Saturated value: 0.6830\n", + "Final response: 97612.4122\n", + "Raw spend: 595077.6046566023\n", + "After adstock: 595077.9379899356\n", + "After hill transform: 0.6830457097804868\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819947\n", + "After adstock: 107986.0985615328\n", + "After hill transform: 0.9837883468769091\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 230,143.16\n", + "Adstocked value: 230,144.38\n", + "Saturated value: 0.7241\n", + "Final response: 391102.5595\n", + "Raw spend: 230143.15589181625\n", + "After adstock: 230144.37811403847\n", + "After hill transform: 0.7240804069733284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 595,077.60\n", + "Adstocked value: 595,077.94\n", + "Saturated value: 0.6830\n", + "Final response: 97612.4122\n", + "Raw spend: 595077.6046565874\n", + "After adstock: 595077.9379899207\n", + "After hill transform: 0.6830457097804836\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522818457\n", + "After adstock: 107986.0985615179\n", + "After hill transform: 0.9837883468769033\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 230,143.16\n", + "Adstocked value: 230,144.38\n", + "Saturated value: 0.7241\n", + "Final response: 391102.5595\n", + "Raw spend: 230143.15589181625\n", + "After adstock: 230144.37811403847\n", + "After hill transform: 0.7240804069733284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 595,077.60\n", + "Adstocked value: 595,077.94\n", + "Saturated value: 0.6830\n", + "Final response: 97612.4122\n", + "Raw spend: 595077.6046565874\n", + "After adstock: 595077.9379899207\n", + "After hill transform: 0.6830457097804836\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819947\n", + "After adstock: 107986.0985615328\n", + "After hill transform: 0.9837883468769091\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838203635\n", + "After adstock: 142776.24485262457\n", + "After hill transform: 0.9994433467829962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 235,619.12\n", + "Adstocked value: 235,620.34\n", + "Saturated value: 0.7379\n", + "Final response: 398585.4096\n", + "Raw spend: 235619.11588283593\n", + "After adstock: 235620.33810505815\n", + "After hill transform: 0.7379340243609608\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 604,388.53\n", + "Adstocked value: 604,388.86\n", + "Saturated value: 0.6850\n", + "Final response: 97893.6475\n", + "Raw spend: 604388.5294273847\n", + "After adstock: 604388.8627607181\n", + "After hill transform: 0.6850136615045812\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.765228205\n", + "After adstock: 107986.09856153833\n", + "After hill transform: 0.9837883468769112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 235,619.12\n", + "Adstocked value: 235,620.34\n", + "Saturated value: 0.7379\n", + "Final response: 398585.4096\n", + "Raw spend: 235619.11588283593\n", + "After adstock: 235620.33810505815\n", + "After hill transform: 0.7379340243609608\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 604,388.53\n", + "Adstocked value: 604,388.86\n", + "Saturated value: 0.6850\n", + "Final response: 97893.6475\n", + "Raw spend: 604388.5294273847\n", + "After adstock: 604388.8627607181\n", + "After hill transform: 0.6850136615045812\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.765228205\n", + "After adstock: 107986.09856153833\n", + "After hill transform: 0.9837883468769112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 235,619.12\n", + "Adstocked value: 235,620.34\n", + "Saturated value: 0.7379\n", + "Final response: 398585.4096\n", + "Raw spend: 235619.11588285083\n", + "After adstock: 235620.33810507305\n", + "After hill transform: 0.7379340243609974\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 604,388.53\n", + "Adstocked value: 604,388.86\n", + "Saturated value: 0.6850\n", + "Final response: 97893.6475\n", + "Raw spend: 604388.5294273847\n", + "After adstock: 604388.8627607181\n", + "After hill transform: 0.6850136615045812\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.765228205\n", + "After adstock: 107986.09856153833\n", + "After hill transform: 0.9837883468769112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 235,619.12\n", + "Adstocked value: 235,620.34\n", + "Saturated value: 0.7379\n", + "Final response: 398585.4096\n", + "Raw spend: 235619.11588283593\n", + "After adstock: 235620.33810505815\n", + "After hill transform: 0.7379340243609608\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 604,388.53\n", + "Adstocked value: 604,388.86\n", + "Saturated value: 0.6850\n", + "Final response: 97893.6475\n", + "Raw spend: 604388.5294273996\n", + "After adstock: 604388.862760733\n", + "After hill transform: 0.6850136615045843\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.765228205\n", + "After adstock: 107986.09856153833\n", + "After hill transform: 0.9837883468769112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 235,619.12\n", + "Adstocked value: 235,620.34\n", + "Saturated value: 0.7379\n", + "Final response: 398585.4096\n", + "Raw spend: 235619.11588283593\n", + "After adstock: 235620.33810505815\n", + "After hill transform: 0.7379340243609608\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 604,388.53\n", + "Adstocked value: 604,388.86\n", + "Saturated value: 0.6850\n", + "Final response: 97893.6475\n", + "Raw spend: 604388.5294273847\n", + "After adstock: 604388.8627607181\n", + "After hill transform: 0.6850136615045812\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652281901\n", + "After adstock: 107986.09856152342\n", + "After hill transform: 0.9837883468769054\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 235,619.12\n", + "Adstocked value: 235,620.34\n", + "Saturated value: 0.7379\n", + "Final response: 398585.4096\n", + "Raw spend: 235619.11588283593\n", + "After adstock: 235620.33810505815\n", + "After hill transform: 0.7379340243609608\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 604,388.53\n", + "Adstocked value: 604,388.86\n", + "Saturated value: 0.6850\n", + "Final response: 97893.6475\n", + "Raw spend: 604388.5294273847\n", + "After adstock: 604388.8627607181\n", + "After hill transform: 0.6850136615045812\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.765228205\n", + "After adstock: 107986.09856153833\n", + "After hill transform: 0.9837883468769112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838203635\n", + "After adstock: 142776.24485262457\n", + "After hill transform: 0.9994433467829962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 235,619.12\n", + "Adstocked value: 235,620.34\n", + "Saturated value: 0.7379\n", + "Final response: 398585.4096\n", + "Raw spend: 235619.11588283593\n", + "After adstock: 235620.33810505815\n", + "After hill transform: 0.7379340243609608\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 604,388.53\n", + "Adstocked value: 604,388.86\n", + "Saturated value: 0.6850\n", + "Final response: 97893.6475\n", + "Raw spend: 604388.5294273847\n", + "After adstock: 604388.8627607181\n", + "After hill transform: 0.6850136615045812\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.765228205\n", + "After adstock: 107986.09856153833\n", + "After hill transform: 0.9837883468769112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 235,619.12\n", + "Adstocked value: 235,620.34\n", + "Saturated value: 0.7379\n", + "Final response: 398585.4096\n", + "Raw spend: 235619.11588285083\n", + "After adstock: 235620.33810507305\n", + "After hill transform: 0.7379340243609974\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 604,388.53\n", + "Adstocked value: 604,388.86\n", + "Saturated value: 0.6850\n", + "Final response: 97893.6475\n", + "Raw spend: 604388.5294273847\n", + "After adstock: 604388.8627607181\n", + "After hill transform: 0.6850136615045812\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.765228205\n", + "After adstock: 107986.09856153833\n", + "After hill transform: 0.9837883468769112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 235,619.12\n", + "Adstocked value: 235,620.34\n", + "Saturated value: 0.7379\n", + "Final response: 398585.4096\n", + "Raw spend: 235619.11588283593\n", + "After adstock: 235620.33810505815\n", + "After hill transform: 0.7379340243609608\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 604,388.53\n", + "Adstocked value: 604,388.86\n", + "Saturated value: 0.6850\n", + "Final response: 97893.6475\n", + "Raw spend: 604388.5294273996\n", + "After adstock: 604388.862760733\n", + "After hill transform: 0.6850136615045843\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.765228205\n", + "After adstock: 107986.09856153833\n", + "After hill transform: 0.9837883468769112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 235,619.12\n", + "Adstocked value: 235,620.34\n", + "Saturated value: 0.7379\n", + "Final response: 398585.4096\n", + "Raw spend: 235619.11588283593\n", + "After adstock: 235620.33810505815\n", + "After hill transform: 0.7379340243609608\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 604,388.53\n", + "Adstocked value: 604,388.86\n", + "Saturated value: 0.6850\n", + "Final response: 97893.6475\n", + "Raw spend: 604388.5294273847\n", + "After adstock: 604388.8627607181\n", + "After hill transform: 0.6850136615045812\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652281901\n", + "After adstock: 107986.09856152342\n", + "After hill transform: 0.9837883468769054\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838205125\n", + "After adstock: 142776.24485263947\n", + "After hill transform: 0.9994433467829964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 235,619.12\n", + "Adstocked value: 235,620.34\n", + "Saturated value: 0.7379\n", + "Final response: 398585.4096\n", + "Raw spend: 235619.11588283593\n", + "After adstock: 235620.33810505815\n", + "After hill transform: 0.7379340243609608\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 604,388.53\n", + "Adstocked value: 604,388.86\n", + "Saturated value: 0.6850\n", + "Final response: 97893.6475\n", + "Raw spend: 604388.5294273847\n", + "After adstock: 604388.8627607181\n", + "After hill transform: 0.6850136615045812\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.765228205\n", + "After adstock: 107986.09856153833\n", + "After hill transform: 0.9837883468769112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 142,776.07\n", + "Adstocked value: 142,776.24\n", + "Saturated value: 0.9994\n", + "Final response: 27966.8144\n", + "Raw spend: 142776.06838203635\n", + "After adstock: 142776.24485262457\n", + "After hill transform: 0.9994433467829962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 244,683.21\n", + "Adstocked value: 244,684.43\n", + "Saturated value: 0.7592\n", + "Final response: 410079.3030\n", + "Raw spend: 244683.20543814072\n", + "After adstock: 244684.42766036294\n", + "After hill transform: 0.7592136165850674\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 620,945.97\n", + "Adstocked value: 620,946.30\n", + "Saturated value: 0.6884\n", + "Final response: 98380.9639\n", + "Raw spend: 620945.9679083112\n", + "After adstock: 620946.3012416445\n", + "After hill transform: 0.6884236725762594\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 139,656.67\n", + "Adstocked value: 139,656.85\n", + "Saturated value: 0.9994\n", + "Final response: 27965.8301\n", + "Raw spend: 139656.66853993118\n", + "After adstock: 139656.8450105194\n", + "After hill transform: 0.9994081719931809\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 244,683.21\n", + "Adstocked value: 244,684.43\n", + "Saturated value: 0.7592\n", + "Final response: 410079.3030\n", + "Raw spend: 244683.20543814072\n", + "After adstock: 244684.42766036294\n", + "After hill transform: 0.7592136165850674\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 620,945.97\n", + "Adstocked value: 620,946.30\n", + "Saturated value: 0.6884\n", + "Final response: 98380.9639\n", + "Raw spend: 620945.9679083112\n", + "After adstock: 620946.3012416445\n", + "After hill transform: 0.6884236725762594\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 139,656.67\n", + "Adstocked value: 139,656.85\n", + "Saturated value: 0.9994\n", + "Final response: 27965.8301\n", + "Raw spend: 139656.66853993118\n", + "After adstock: 139656.8450105194\n", + "After hill transform: 0.9994081719931809\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 244,683.21\n", + "Adstocked value: 244,684.43\n", + "Saturated value: 0.7592\n", + "Final response: 410079.3030\n", + "Raw spend: 244683.20543815562\n", + "After adstock: 244684.42766037784\n", + "After hill transform: 0.7592136165851008\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 620,945.97\n", + "Adstocked value: 620,946.30\n", + "Saturated value: 0.6884\n", + "Final response: 98380.9639\n", + "Raw spend: 620945.9679083112\n", + "After adstock: 620946.3012416445\n", + "After hill transform: 0.6884236725762594\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 139,656.67\n", + "Adstocked value: 139,656.85\n", + "Saturated value: 0.9994\n", + "Final response: 27965.8301\n", + "Raw spend: 139656.66853993118\n", + "After adstock: 139656.8450105194\n", + "After hill transform: 0.9994081719931809\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 244,683.21\n", + "Adstocked value: 244,684.43\n", + "Saturated value: 0.7592\n", + "Final response: 410079.3030\n", + "Raw spend: 244683.20543814072\n", + "After adstock: 244684.42766036294\n", + "After hill transform: 0.7592136165850674\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 620,945.97\n", + "Adstocked value: 620,946.30\n", + "Saturated value: 0.6884\n", + "Final response: 98380.9639\n", + "Raw spend: 620945.9679083261\n", + "After adstock: 620946.3012416594\n", + "After hill transform: 0.6884236725762625\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 139,656.67\n", + "Adstocked value: 139,656.85\n", + "Saturated value: 0.9994\n", + "Final response: 27965.8301\n", + "Raw spend: 139656.66853993118\n", + "After adstock: 139656.8450105194\n", + "After hill transform: 0.9994081719931809\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 244,683.21\n", + "Adstocked value: 244,684.43\n", + "Saturated value: 0.7592\n", + "Final response: 410079.3030\n", + "Raw spend: 244683.20543814072\n", + "After adstock: 244684.42766036294\n", + "After hill transform: 0.7592136165850674\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 620,945.97\n", + "Adstocked value: 620,946.30\n", + "Saturated value: 0.6884\n", + "Final response: 98380.9639\n", + "Raw spend: 620945.9679083112\n", + "After adstock: 620946.3012416445\n", + "After hill transform: 0.6884236725762594\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 139,656.67\n", + "Adstocked value: 139,656.85\n", + "Saturated value: 0.9994\n", + "Final response: 27965.8301\n", + "Raw spend: 139656.66853993118\n", + "After adstock: 139656.8450105194\n", + "After hill transform: 0.9994081719931809\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 244,683.21\n", + "Adstocked value: 244,684.43\n", + "Saturated value: 0.7592\n", + "Final response: 410079.3030\n", + "Raw spend: 244683.20543814072\n", + "After adstock: 244684.42766036294\n", + "After hill transform: 0.7592136165850674\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 620,945.97\n", + "Adstocked value: 620,946.30\n", + "Saturated value: 0.6884\n", + "Final response: 98380.9639\n", + "Raw spend: 620945.9679083112\n", + "After adstock: 620946.3012416445\n", + "After hill transform: 0.6884236725762594\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 139,656.67\n", + "Adstocked value: 139,656.85\n", + "Saturated value: 0.9994\n", + "Final response: 27965.8301\n", + "Raw spend: 139656.66853994608\n", + "After adstock: 139656.8450105343\n", + "After hill transform: 0.999408171993181\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 244,683.21\n", + "Adstocked value: 244,684.43\n", + "Saturated value: 0.7592\n", + "Final response: 410079.3030\n", + "Raw spend: 244683.20543814072\n", + "After adstock: 244684.42766036294\n", + "After hill transform: 0.7592136165850674\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 620,945.97\n", + "Adstocked value: 620,946.30\n", + "Saturated value: 0.6884\n", + "Final response: 98380.9639\n", + "Raw spend: 620945.9679083112\n", + "After adstock: 620946.3012416445\n", + "After hill transform: 0.6884236725762594\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 139,656.67\n", + "Adstocked value: 139,656.85\n", + "Saturated value: 0.9994\n", + "Final response: 27965.8301\n", + "Raw spend: 139656.66853993118\n", + "After adstock: 139656.8450105194\n", + "After hill transform: 0.9994081719931809\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 244,683.21\n", + "Adstocked value: 244,684.43\n", + "Saturated value: 0.7592\n", + "Final response: 410079.3030\n", + "Raw spend: 244683.20543815562\n", + "After adstock: 244684.42766037784\n", + "After hill transform: 0.7592136165851008\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 620,945.97\n", + "Adstocked value: 620,946.30\n", + "Saturated value: 0.6884\n", + "Final response: 98380.9639\n", + "Raw spend: 620945.9679083112\n", + "After adstock: 620946.3012416445\n", + "After hill transform: 0.6884236725762594\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 139,656.67\n", + "Adstocked value: 139,656.85\n", + "Saturated value: 0.9994\n", + "Final response: 27965.8301\n", + "Raw spend: 139656.66853993118\n", + "After adstock: 139656.8450105194\n", + "After hill transform: 0.9994081719931809\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 244,683.21\n", + "Adstocked value: 244,684.43\n", + "Saturated value: 0.7592\n", + "Final response: 410079.3030\n", + "Raw spend: 244683.20543814072\n", + "After adstock: 244684.42766036294\n", + "After hill transform: 0.7592136165850674\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 620,945.97\n", + "Adstocked value: 620,946.30\n", + "Saturated value: 0.6884\n", + "Final response: 98380.9639\n", + "Raw spend: 620945.9679083261\n", + "After adstock: 620946.3012416594\n", + "After hill transform: 0.6884236725762625\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 139,656.67\n", + "Adstocked value: 139,656.85\n", + "Saturated value: 0.9994\n", + "Final response: 27965.8301\n", + "Raw spend: 139656.66853993118\n", + "After adstock: 139656.8450105194\n", + "After hill transform: 0.9994081719931809\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 244,683.21\n", + "Adstocked value: 244,684.43\n", + "Saturated value: 0.7592\n", + "Final response: 410079.3030\n", + "Raw spend: 244683.20543814072\n", + "After adstock: 244684.42766036294\n", + "After hill transform: 0.7592136165850674\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 620,945.97\n", + "Adstocked value: 620,946.30\n", + "Saturated value: 0.6884\n", + "Final response: 98380.9639\n", + "Raw spend: 620945.9679083112\n", + "After adstock: 620946.3012416445\n", + "After hill transform: 0.6884236725762594\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 139,656.67\n", + "Adstocked value: 139,656.85\n", + "Saturated value: 0.9994\n", + "Final response: 27965.8301\n", + "Raw spend: 139656.66853993118\n", + "After adstock: 139656.8450105194\n", + "After hill transform: 0.9994081719931809\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 244,683.21\n", + "Adstocked value: 244,684.43\n", + "Saturated value: 0.7592\n", + "Final response: 410079.3030\n", + "Raw spend: 244683.20543814072\n", + "After adstock: 244684.42766036294\n", + "After hill transform: 0.7592136165850674\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 620,945.97\n", + "Adstocked value: 620,946.30\n", + "Saturated value: 0.6884\n", + "Final response: 98380.9639\n", + "Raw spend: 620945.9679083112\n", + "After adstock: 620946.3012416445\n", + "After hill transform: 0.6884236725762594\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 139,656.67\n", + "Adstocked value: 139,656.85\n", + "Saturated value: 0.9994\n", + "Final response: 27965.8301\n", + "Raw spend: 139656.66853994608\n", + "After adstock: 139656.8450105343\n", + "After hill transform: 0.999408171993181\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 255,982.54\n", + "Adstocked value: 255,983.76\n", + "Saturated value: 0.7831\n", + "Final response: 422965.6469\n", + "Raw spend: 255982.54030650013\n", + "After adstock: 255983.76252872235\n", + "After hill transform: 0.7830711672410332\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 652,636.54\n", + "Adstocked value: 652,636.87\n", + "Saturated value: 0.6947\n", + "Final response: 99270.8530\n", + "Raw spend: 652636.5364726443\n", + "After adstock: 652636.8698059777\n", + "After hill transform: 0.6946506971732839\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 123,160.47\n", + "Adstocked value: 123,160.64\n", + "Saturated value: 0.9992\n", + "Final response: 27958.9226\n", + "Raw spend: 123160.46604933734\n", + "After adstock: 123160.64251992558\n", + "After hill transform: 0.9991613204610319\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 255,982.54\n", + "Adstocked value: 255,983.76\n", + "Saturated value: 0.7831\n", + "Final response: 422965.6469\n", + "Raw spend: 255982.54030650013\n", + "After adstock: 255983.76252872235\n", + "After hill transform: 0.7830711672410332\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 652,636.54\n", + "Adstocked value: 652,636.87\n", + "Saturated value: 0.6947\n", + "Final response: 99270.8530\n", + "Raw spend: 652636.5364726443\n", + "After adstock: 652636.8698059777\n", + "After hill transform: 0.6946506971732839\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 123,160.47\n", + "Adstocked value: 123,160.64\n", + "Saturated value: 0.9992\n", + "Final response: 27958.9226\n", + "Raw spend: 123160.46604933734\n", + "After adstock: 123160.64251992558\n", + "After hill transform: 0.9991613204610319\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 255,982.54\n", + "Adstocked value: 255,983.76\n", + "Saturated value: 0.7831\n", + "Final response: 422965.6469\n", + "Raw spend: 255982.54030651503\n", + "After adstock: 255983.76252873725\n", + "After hill transform: 0.7830711672410628\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 652,636.54\n", + "Adstocked value: 652,636.87\n", + "Saturated value: 0.6947\n", + "Final response: 99270.8530\n", + "Raw spend: 652636.5364726443\n", + "After adstock: 652636.8698059777\n", + "After hill transform: 0.6946506971732839\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 123,160.47\n", + "Adstocked value: 123,160.64\n", + "Saturated value: 0.9992\n", + "Final response: 27958.9226\n", + "Raw spend: 123160.46604933734\n", + "After adstock: 123160.64251992558\n", + "After hill transform: 0.9991613204610319\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 255,982.54\n", + "Adstocked value: 255,983.76\n", + "Saturated value: 0.7831\n", + "Final response: 422965.6469\n", + "Raw spend: 255982.54030650013\n", + "After adstock: 255983.76252872235\n", + "After hill transform: 0.7830711672410332\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 652,636.54\n", + "Adstocked value: 652,636.87\n", + "Saturated value: 0.6947\n", + "Final response: 99270.8530\n", + "Raw spend: 652636.5364726592\n", + "After adstock: 652636.8698059926\n", + "After hill transform: 0.6946506971732866\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 123,160.47\n", + "Adstocked value: 123,160.64\n", + "Saturated value: 0.9992\n", + "Final response: 27958.9226\n", + "Raw spend: 123160.46604933734\n", + "After adstock: 123160.64251992558\n", + "After hill transform: 0.9991613204610319\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 255,982.54\n", + "Adstocked value: 255,983.76\n", + "Saturated value: 0.7831\n", + "Final response: 422965.6469\n", + "Raw spend: 255982.54030650013\n", + "After adstock: 255983.76252872235\n", + "After hill transform: 0.7830711672410332\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 652,636.54\n", + "Adstocked value: 652,636.87\n", + "Saturated value: 0.6947\n", + "Final response: 99270.8530\n", + "Raw spend: 652636.5364726443\n", + "After adstock: 652636.8698059777\n", + "After hill transform: 0.6946506971732839\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 123,160.47\n", + "Adstocked value: 123,160.64\n", + "Saturated value: 0.9992\n", + "Final response: 27958.9226\n", + "Raw spend: 123160.46604933734\n", + "After adstock: 123160.64251992558\n", + "After hill transform: 0.9991613204610319\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 255,982.54\n", + "Adstocked value: 255,983.76\n", + "Saturated value: 0.7831\n", + "Final response: 422965.6469\n", + "Raw spend: 255982.54030650013\n", + "After adstock: 255983.76252872235\n", + "After hill transform: 0.7830711672410332\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 652,636.54\n", + "Adstocked value: 652,636.87\n", + "Saturated value: 0.6947\n", + "Final response: 99270.8530\n", + "Raw spend: 652636.5364726443\n", + "After adstock: 652636.8698059777\n", + "After hill transform: 0.6946506971732839\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 123,160.47\n", + "Adstocked value: 123,160.64\n", + "Saturated value: 0.9992\n", + "Final response: 27958.9226\n", + "Raw spend: 123160.46604935224\n", + "After adstock: 123160.64251994048\n", + "After hill transform: 0.9991613204610322\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 255,982.54\n", + "Adstocked value: 255,983.76\n", + "Saturated value: 0.7831\n", + "Final response: 422965.6469\n", + "Raw spend: 255982.54030650013\n", + "After adstock: 255983.76252872235\n", + "After hill transform: 0.7830711672410332\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 652,636.54\n", + "Adstocked value: 652,636.87\n", + "Saturated value: 0.6947\n", + "Final response: 99270.8530\n", + "Raw spend: 652636.5364726443\n", + "After adstock: 652636.8698059777\n", + "After hill transform: 0.6946506971732839\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 123,160.47\n", + "Adstocked value: 123,160.64\n", + "Saturated value: 0.9992\n", + "Final response: 27958.9226\n", + "Raw spend: 123160.46604933734\n", + "After adstock: 123160.64251992558\n", + "After hill transform: 0.9991613204610319\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 255,982.54\n", + "Adstocked value: 255,983.76\n", + "Saturated value: 0.7831\n", + "Final response: 422965.6469\n", + "Raw spend: 255982.54030651503\n", + "After adstock: 255983.76252873725\n", + "After hill transform: 0.7830711672410628\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 652,636.54\n", + "Adstocked value: 652,636.87\n", + "Saturated value: 0.6947\n", + "Final response: 99270.8530\n", + "Raw spend: 652636.5364726443\n", + "After adstock: 652636.8698059777\n", + "After hill transform: 0.6946506971732839\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 123,160.47\n", + "Adstocked value: 123,160.64\n", + "Saturated value: 0.9992\n", + "Final response: 27958.9226\n", + "Raw spend: 123160.46604933734\n", + "After adstock: 123160.64251992558\n", + "After hill transform: 0.9991613204610319\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 255,982.54\n", + "Adstocked value: 255,983.76\n", + "Saturated value: 0.7831\n", + "Final response: 422965.6469\n", + "Raw spend: 255982.54030650013\n", + "After adstock: 255983.76252872235\n", + "After hill transform: 0.7830711672410332\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 652,636.54\n", + "Adstocked value: 652,636.87\n", + "Saturated value: 0.6947\n", + "Final response: 99270.8530\n", + "Raw spend: 652636.5364726592\n", + "After adstock: 652636.8698059926\n", + "After hill transform: 0.6946506971732866\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 123,160.47\n", + "Adstocked value: 123,160.64\n", + "Saturated value: 0.9992\n", + "Final response: 27958.9226\n", + "Raw spend: 123160.46604933734\n", + "After adstock: 123160.64251992558\n", + "After hill transform: 0.9991613204610319\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 255,982.54\n", + "Adstocked value: 255,983.76\n", + "Saturated value: 0.7831\n", + "Final response: 422965.6469\n", + "Raw spend: 255982.54030650013\n", + "After adstock: 255983.76252872235\n", + "After hill transform: 0.7830711672410332\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 652,636.54\n", + "Adstocked value: 652,636.87\n", + "Saturated value: 0.6947\n", + "Final response: 99270.8530\n", + "Raw spend: 652636.5364726443\n", + "After adstock: 652636.8698059777\n", + "After hill transform: 0.6946506971732839\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 123,160.47\n", + "Adstocked value: 123,160.64\n", + "Saturated value: 0.9992\n", + "Final response: 27958.9226\n", + "Raw spend: 123160.46604933734\n", + "After adstock: 123160.64251992558\n", + "After hill transform: 0.9991613204610319\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 255,982.54\n", + "Adstocked value: 255,983.76\n", + "Saturated value: 0.7831\n", + "Final response: 422965.6469\n", + "Raw spend: 255982.54030650013\n", + "After adstock: 255983.76252872235\n", + "After hill transform: 0.7830711672410332\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 652,636.54\n", + "Adstocked value: 652,636.87\n", + "Saturated value: 0.6947\n", + "Final response: 99270.8530\n", + "Raw spend: 652636.5364726443\n", + "After adstock: 652636.8698059777\n", + "After hill transform: 0.6946506971732839\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 123,160.47\n", + "Adstocked value: 123,160.64\n", + "Saturated value: 0.9992\n", + "Final response: 27958.9226\n", + "Raw spend: 123160.46604935224\n", + "After adstock: 123160.64251994048\n", + "After hill transform: 0.9991613204610322\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 268,975.47\n", + "Adstocked value: 268,976.69\n", + "Saturated value: 0.8072\n", + "Final response: 436006.9808\n", + "Raw spend: 268975.4666174652\n", + "After adstock: 268976.68883968744\n", + "After hill transform: 0.8072156637313417\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,697.09\n", + "Adstocked value: 701,697.42\n", + "Saturated value: 0.7036\n", + "Final response: 100548.6229\n", + "Raw spend: 701697.0857344351\n", + "After adstock: 701697.4190677685\n", + "After hill transform: 0.7035919299122153\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 87,555.19\n", + "Adstocked value: 87,555.37\n", + "Saturated value: 0.9978\n", + "Final response: 27921.9703\n", + "Raw spend: 87555.189451756\n", + "After adstock: 87555.36592234424\n", + "After hill transform: 0.9978407627524439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 268,975.47\n", + "Adstocked value: 268,976.69\n", + "Saturated value: 0.8072\n", + "Final response: 436006.9808\n", + "Raw spend: 268975.4666174652\n", + "After adstock: 268976.68883968744\n", + "After hill transform: 0.8072156637313417\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,697.09\n", + "Adstocked value: 701,697.42\n", + "Saturated value: 0.7036\n", + "Final response: 100548.6229\n", + "Raw spend: 701697.0857344351\n", + "After adstock: 701697.4190677685\n", + "After hill transform: 0.7035919299122153\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 87,555.19\n", + "Adstocked value: 87,555.37\n", + "Saturated value: 0.9978\n", + "Final response: 27921.9703\n", + "Raw spend: 87555.189451756\n", + "After adstock: 87555.36592234424\n", + "After hill transform: 0.9978407627524439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 268,975.47\n", + "Adstocked value: 268,976.69\n", + "Saturated value: 0.8072\n", + "Final response: 436006.9808\n", + "Raw spend: 268975.4666174801\n", + "After adstock: 268976.68883970234\n", + "After hill transform: 0.8072156637313674\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,697.09\n", + "Adstocked value: 701,697.42\n", + "Saturated value: 0.7036\n", + "Final response: 100548.6229\n", + "Raw spend: 701697.0857344351\n", + "After adstock: 701697.4190677685\n", + "After hill transform: 0.7035919299122153\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 87,555.19\n", + "Adstocked value: 87,555.37\n", + "Saturated value: 0.9978\n", + "Final response: 27921.9703\n", + "Raw spend: 87555.189451756\n", + "After adstock: 87555.36592234424\n", + "After hill transform: 0.9978407627524439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 268,975.47\n", + "Adstocked value: 268,976.69\n", + "Saturated value: 0.8072\n", + "Final response: 436006.9808\n", + "Raw spend: 268975.4666174652\n", + "After adstock: 268976.68883968744\n", + "After hill transform: 0.8072156637313417\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,697.09\n", + "Adstocked value: 701,697.42\n", + "Saturated value: 0.7036\n", + "Final response: 100548.6229\n", + "Raw spend: 701697.08573445\n", + "After adstock: 701697.4190677834\n", + "After hill transform: 0.7035919299122179\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 87,555.19\n", + "Adstocked value: 87,555.37\n", + "Saturated value: 0.9978\n", + "Final response: 27921.9703\n", + "Raw spend: 87555.189451756\n", + "After adstock: 87555.36592234424\n", + "After hill transform: 0.9978407627524439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 268,975.47\n", + "Adstocked value: 268,976.69\n", + "Saturated value: 0.8072\n", + "Final response: 436006.9808\n", + "Raw spend: 268975.4666174652\n", + "After adstock: 268976.68883968744\n", + "After hill transform: 0.8072156637313417\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,697.09\n", + "Adstocked value: 701,697.42\n", + "Saturated value: 0.7036\n", + "Final response: 100548.6229\n", + "Raw spend: 701697.0857344351\n", + "After adstock: 701697.4190677685\n", + "After hill transform: 0.7035919299122153\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 87,555.19\n", + "Adstocked value: 87,555.37\n", + "Saturated value: 0.9978\n", + "Final response: 27921.9703\n", + "Raw spend: 87555.189451756\n", + "After adstock: 87555.36592234424\n", + "After hill transform: 0.9978407627524439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 268,975.47\n", + "Adstocked value: 268,976.69\n", + "Saturated value: 0.8072\n", + "Final response: 436006.9808\n", + "Raw spend: 268975.4666174652\n", + "After adstock: 268976.68883968744\n", + "After hill transform: 0.8072156637313417\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,697.09\n", + "Adstocked value: 701,697.42\n", + "Saturated value: 0.7036\n", + "Final response: 100548.6229\n", + "Raw spend: 701697.0857344351\n", + "After adstock: 701697.4190677685\n", + "After hill transform: 0.7035919299122153\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 87,555.19\n", + "Adstocked value: 87,555.37\n", + "Saturated value: 0.9978\n", + "Final response: 27921.9703\n", + "Raw spend: 87555.1894517709\n", + "After adstock: 87555.36592235914\n", + "After hill transform: 0.9978407627524449\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 268,975.47\n", + "Adstocked value: 268,976.69\n", + "Saturated value: 0.8072\n", + "Final response: 436006.9808\n", + "Raw spend: 268975.4666174652\n", + "After adstock: 268976.68883968744\n", + "After hill transform: 0.8072156637313417\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,697.09\n", + "Adstocked value: 701,697.42\n", + "Saturated value: 0.7036\n", + "Final response: 100548.6229\n", + "Raw spend: 701697.0857344351\n", + "After adstock: 701697.4190677685\n", + "After hill transform: 0.7035919299122153\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 87,555.19\n", + "Adstocked value: 87,555.37\n", + "Saturated value: 0.9978\n", + "Final response: 27921.9703\n", + "Raw spend: 87555.189451756\n", + "After adstock: 87555.36592234424\n", + "After hill transform: 0.9978407627524439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 268,975.47\n", + "Adstocked value: 268,976.69\n", + "Saturated value: 0.8072\n", + "Final response: 436006.9808\n", + "Raw spend: 268975.4666174801\n", + "After adstock: 268976.68883970234\n", + "After hill transform: 0.8072156637313674\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,697.09\n", + "Adstocked value: 701,697.42\n", + "Saturated value: 0.7036\n", + "Final response: 100548.6229\n", + "Raw spend: 701697.0857344351\n", + "After adstock: 701697.4190677685\n", + "After hill transform: 0.7035919299122153\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 87,555.19\n", + "Adstocked value: 87,555.37\n", + "Saturated value: 0.9978\n", + "Final response: 27921.9703\n", + "Raw spend: 87555.189451756\n", + "After adstock: 87555.36592234424\n", + "After hill transform: 0.9978407627524439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 268,975.47\n", + "Adstocked value: 268,976.69\n", + "Saturated value: 0.8072\n", + "Final response: 436006.9808\n", + "Raw spend: 268975.4666174652\n", + "After adstock: 268976.68883968744\n", + "After hill transform: 0.8072156637313417\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,697.09\n", + "Adstocked value: 701,697.42\n", + "Saturated value: 0.7036\n", + "Final response: 100548.6229\n", + "Raw spend: 701697.08573445\n", + "After adstock: 701697.4190677834\n", + "After hill transform: 0.7035919299122179\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 87,555.19\n", + "Adstocked value: 87,555.37\n", + "Saturated value: 0.9978\n", + "Final response: 27921.9703\n", + "Raw spend: 87555.189451756\n", + "After adstock: 87555.36592234424\n", + "After hill transform: 0.9978407627524439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 268,975.47\n", + "Adstocked value: 268,976.69\n", + "Saturated value: 0.8072\n", + "Final response: 436006.9808\n", + "Raw spend: 268975.4666174652\n", + "After adstock: 268976.68883968744\n", + "After hill transform: 0.8072156637313417\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,697.09\n", + "Adstocked value: 701,697.42\n", + "Saturated value: 0.7036\n", + "Final response: 100548.6229\n", + "Raw spend: 701697.0857344351\n", + "After adstock: 701697.4190677685\n", + "After hill transform: 0.7035919299122153\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 87,555.19\n", + "Adstocked value: 87,555.37\n", + "Saturated value: 0.9978\n", + "Final response: 27921.9703\n", + "Raw spend: 87555.189451756\n", + "After adstock: 87555.36592234424\n", + "After hill transform: 0.9978407627524439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 268,975.47\n", + "Adstocked value: 268,976.69\n", + "Saturated value: 0.8072\n", + "Final response: 436006.9808\n", + "Raw spend: 268975.4666174652\n", + "After adstock: 268976.68883968744\n", + "After hill transform: 0.8072156637313417\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,697.09\n", + "Adstocked value: 701,697.42\n", + "Saturated value: 0.7036\n", + "Final response: 100548.6229\n", + "Raw spend: 701697.0857344351\n", + "After adstock: 701697.4190677685\n", + "After hill transform: 0.7035919299122153\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 87,555.19\n", + "Adstocked value: 87,555.37\n", + "Saturated value: 0.9978\n", + "Final response: 27921.9703\n", + "Raw spend: 87555.1894517709\n", + "After adstock: 87555.36592235914\n", + "After hill transform: 0.9978407627524449\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 279,864.01\n", + "Adstocked value: 279,865.23\n", + "Saturated value: 0.8250\n", + "Final response: 445639.2630\n", + "Raw spend: 279864.0111213929\n", + "After adstock: 279865.23334361514\n", + "After hill transform: 0.8250487017722063\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 751,466.19\n", + "Adstocked value: 751,466.52\n", + "Saturated value: 0.7119\n", + "Final response: 101736.4831\n", + "Raw spend: 751466.190442487\n", + "After adstock: 751466.5237758204\n", + "After hill transform: 0.7119040162856602\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,708.99\n", + "Adstocked value: 45,709.16\n", + "Saturated value: 0.9870\n", + "Final response: 27619.4119\n", + "Raw spend: 45708.985983433\n", + "After adstock: 45709.162454021236\n", + "After hill transform: 0.9870283065558073\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 279,864.01\n", + "Adstocked value: 279,865.23\n", + "Saturated value: 0.8250\n", + "Final response: 445639.2630\n", + "Raw spend: 279864.0111213929\n", + "After adstock: 279865.23334361514\n", + "After hill transform: 0.8250487017722063\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 751,466.19\n", + "Adstocked value: 751,466.52\n", + "Saturated value: 0.7119\n", + "Final response: 101736.4831\n", + "Raw spend: 751466.190442487\n", + "After adstock: 751466.5237758204\n", + "After hill transform: 0.7119040162856602\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,708.99\n", + "Adstocked value: 45,709.16\n", + "Saturated value: 0.9870\n", + "Final response: 27619.4119\n", + "Raw spend: 45708.985983433\n", + "After adstock: 45709.162454021236\n", + "After hill transform: 0.9870283065558073\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 279,864.01\n", + "Adstocked value: 279,865.23\n", + "Saturated value: 0.8250\n", + "Final response: 445639.2630\n", + "Raw spend: 279864.0111214078\n", + "After adstock: 279865.23334363004\n", + "After hill transform: 0.8250487017722293\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 751,466.19\n", + "Adstocked value: 751,466.52\n", + "Saturated value: 0.7119\n", + "Final response: 101736.4831\n", + "Raw spend: 751466.190442487\n", + "After adstock: 751466.5237758204\n", + "After hill transform: 0.7119040162856602\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,708.99\n", + "Adstocked value: 45,709.16\n", + "Saturated value: 0.9870\n", + "Final response: 27619.4119\n", + "Raw spend: 45708.985983433\n", + "After adstock: 45709.162454021236\n", + "After hill transform: 0.9870283065558073\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 279,864.01\n", + "Adstocked value: 279,865.23\n", + "Saturated value: 0.8250\n", + "Final response: 445639.2630\n", + "Raw spend: 279864.0111213929\n", + "After adstock: 279865.23334361514\n", + "After hill transform: 0.8250487017722063\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 751,466.19\n", + "Adstocked value: 751,466.52\n", + "Saturated value: 0.7119\n", + "Final response: 101736.4831\n", + "Raw spend: 751466.1904425019\n", + "After adstock: 751466.5237758353\n", + "After hill transform: 0.7119040162856626\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,708.99\n", + "Adstocked value: 45,709.16\n", + "Saturated value: 0.9870\n", + "Final response: 27619.4119\n", + "Raw spend: 45708.985983433\n", + "After adstock: 45709.162454021236\n", + "After hill transform: 0.9870283065558073\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 279,864.01\n", + "Adstocked value: 279,865.23\n", + "Saturated value: 0.8250\n", + "Final response: 445639.2630\n", + "Raw spend: 279864.0111213929\n", + "After adstock: 279865.23334361514\n", + "After hill transform: 0.8250487017722063\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 751,466.19\n", + "Adstocked value: 751,466.52\n", + "Saturated value: 0.7119\n", + "Final response: 101736.4831\n", + "Raw spend: 751466.190442487\n", + "After adstock: 751466.5237758204\n", + "After hill transform: 0.7119040162856602\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,708.99\n", + "Adstocked value: 45,709.16\n", + "Saturated value: 0.9870\n", + "Final response: 27619.4119\n", + "Raw spend: 45708.985983433\n", + "After adstock: 45709.162454021236\n", + "After hill transform: 0.9870283065558073\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 279,864.01\n", + "Adstocked value: 279,865.23\n", + "Saturated value: 0.8250\n", + "Final response: 445639.2630\n", + "Raw spend: 279864.0111213929\n", + "After adstock: 279865.23334361514\n", + "After hill transform: 0.8250487017722063\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 751,466.19\n", + "Adstocked value: 751,466.52\n", + "Saturated value: 0.7119\n", + "Final response: 101736.4831\n", + "Raw spend: 751466.190442487\n", + "After adstock: 751466.5237758204\n", + "After hill transform: 0.7119040162856602\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,708.99\n", + "Adstocked value: 45,709.16\n", + "Saturated value: 0.9870\n", + "Final response: 27619.4119\n", + "Raw spend: 45708.9859834479\n", + "After adstock: 45709.16245403614\n", + "After hill transform: 0.9870283065558189\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 279,864.01\n", + "Adstocked value: 279,865.23\n", + "Saturated value: 0.8250\n", + "Final response: 445639.2630\n", + "Raw spend: 279864.0111213929\n", + "After adstock: 279865.23334361514\n", + "After hill transform: 0.8250487017722063\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 751,466.19\n", + "Adstocked value: 751,466.52\n", + "Saturated value: 0.7119\n", + "Final response: 101736.4831\n", + "Raw spend: 751466.190442487\n", + "After adstock: 751466.5237758204\n", + "After hill transform: 0.7119040162856602\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,708.99\n", + "Adstocked value: 45,709.16\n", + "Saturated value: 0.9870\n", + "Final response: 27619.4119\n", + "Raw spend: 45708.985983433\n", + "After adstock: 45709.162454021236\n", + "After hill transform: 0.9870283065558073\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 279,864.01\n", + "Adstocked value: 279,865.23\n", + "Saturated value: 0.8250\n", + "Final response: 445639.2630\n", + "Raw spend: 279864.0111214078\n", + "After adstock: 279865.23334363004\n", + "After hill transform: 0.8250487017722293\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 751,466.19\n", + "Adstocked value: 751,466.52\n", + "Saturated value: 0.7119\n", + "Final response: 101736.4831\n", + "Raw spend: 751466.190442487\n", + "After adstock: 751466.5237758204\n", + "After hill transform: 0.7119040162856602\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,708.99\n", + "Adstocked value: 45,709.16\n", + "Saturated value: 0.9870\n", + "Final response: 27619.4119\n", + "Raw spend: 45708.985983433\n", + "After adstock: 45709.162454021236\n", + "After hill transform: 0.9870283065558073\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 279,864.01\n", + "Adstocked value: 279,865.23\n", + "Saturated value: 0.8250\n", + "Final response: 445639.2630\n", + "Raw spend: 279864.0111213929\n", + "After adstock: 279865.23334361514\n", + "After hill transform: 0.8250487017722063\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 751,466.19\n", + "Adstocked value: 751,466.52\n", + "Saturated value: 0.7119\n", + "Final response: 101736.4831\n", + "Raw spend: 751466.1904425019\n", + "After adstock: 751466.5237758353\n", + "After hill transform: 0.7119040162856626\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,708.99\n", + "Adstocked value: 45,709.16\n", + "Saturated value: 0.9870\n", + "Final response: 27619.4119\n", + "Raw spend: 45708.985983433\n", + "After adstock: 45709.162454021236\n", + "After hill transform: 0.9870283065558073\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 279,864.01\n", + "Adstocked value: 279,865.23\n", + "Saturated value: 0.8250\n", + "Final response: 445639.2630\n", + "Raw spend: 279864.0111213929\n", + "After adstock: 279865.23334361514\n", + "After hill transform: 0.8250487017722063\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 751,466.19\n", + "Adstocked value: 751,466.52\n", + "Saturated value: 0.7119\n", + "Final response: 101736.4831\n", + "Raw spend: 751466.190442487\n", + "After adstock: 751466.5237758204\n", + "After hill transform: 0.7119040162856602\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,708.99\n", + "Adstocked value: 45,709.16\n", + "Saturated value: 0.9870\n", + "Final response: 27619.4119\n", + "Raw spend: 45708.985983433\n", + "After adstock: 45709.162454021236\n", + "After hill transform: 0.9870283065558073\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 279,864.01\n", + "Adstocked value: 279,865.23\n", + "Saturated value: 0.8250\n", + "Final response: 445639.2630\n", + "Raw spend: 279864.0111213929\n", + "After adstock: 279865.23334361514\n", + "After hill transform: 0.8250487017722063\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 751,466.19\n", + "Adstocked value: 751,466.52\n", + "Saturated value: 0.7119\n", + "Final response: 101736.4831\n", + "Raw spend: 751466.190442487\n", + "After adstock: 751466.5237758204\n", + "After hill transform: 0.7119040162856602\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,708.99\n", + "Adstocked value: 45,709.16\n", + "Saturated value: 0.9870\n", + "Final response: 27619.4119\n", + "Raw spend: 45708.9859834479\n", + "After adstock: 45709.16245403614\n", + "After hill transform: 0.9870283065558189\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 290,543.09\n", + "Adstocked value: 290,544.31\n", + "Saturated value: 0.8407\n", + "Final response: 454071.8451\n", + "Raw spend: 290543.0885289985\n", + "After adstock: 290544.31075122074\n", + "After hill transform: 0.8406606360482738\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 801,862.65\n", + "Adstocked value: 801,862.99\n", + "Saturated value: 0.7196\n", + "Final response: 102843.2150\n", + "Raw spend: 801862.6546016665\n", + "After adstock: 801862.9879349999\n", + "After hill transform: 0.7196484047224896\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.5142875276505947e-09\n", + "After adstock: 0.17647059174958166\n", + "After hill transform: 7.200743503956482e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 290,543.09\n", + "Adstocked value: 290,544.31\n", + "Saturated value: 0.8407\n", + "Final response: 454071.8451\n", + "Raw spend: 290543.0885289985\n", + "After adstock: 290544.31075122074\n", + "After hill transform: 0.8406606360482738\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 801,862.65\n", + "Adstocked value: 801,862.99\n", + "Saturated value: 0.7196\n", + "Final response: 102843.2150\n", + "Raw spend: 801862.6546016665\n", + "After adstock: 801862.9879349999\n", + "After hill transform: 0.7196484047224896\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.5142875276505947e-09\n", + "After adstock: 0.17647059174958166\n", + "After hill transform: 7.200743503956482e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 280,931.92\n", + "Adstocked value: 280,933.14\n", + "Saturated value: 0.8267\n", + "Final response: 446525.7579\n", + "Raw spend: 280931.9188621534\n", + "After adstock: 280933.1410843757\n", + "After hill transform: 0.8266899427501831\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 756,505.84\n", + "Adstocked value: 756,506.17\n", + "Saturated value: 0.7127\n", + "Final response: 101851.2831\n", + "Raw spend: 756505.8368584049\n", + "After adstock: 756506.1701917383\n", + "After hill transform: 0.7127073327105314\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,138.09\n", + "Adstocked value: 41,138.26\n", + "Saturated value: 0.9827\n", + "Final response: 27498.2572\n", + "Raw spend: 41138.08738509005\n", + "After adstock: 41138.26385567829\n", + "After hill transform: 0.98269862876929\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 280,931.92\n", + "Adstocked value: 280,933.14\n", + "Saturated value: 0.8267\n", + "Final response: 446525.7579\n", + "Raw spend: 280931.9188621534\n", + "After adstock: 280933.1410843757\n", + "After hill transform: 0.8266899427501831\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 756,505.84\n", + "Adstocked value: 756,506.17\n", + "Saturated value: 0.7127\n", + "Final response: 101851.2831\n", + "Raw spend: 756505.8368584049\n", + "After adstock: 756506.1701917383\n", + "After hill transform: 0.7127073327105314\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,138.09\n", + "Adstocked value: 41,138.26\n", + "Saturated value: 0.9827\n", + "Final response: 27498.2572\n", + "Raw spend: 41138.08738509005\n", + "After adstock: 41138.26385567829\n", + "After hill transform: 0.98269862876929\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 280,931.92\n", + "Adstocked value: 280,933.14\n", + "Saturated value: 0.8267\n", + "Final response: 446525.7579\n", + "Raw spend: 280931.9188621683\n", + "After adstock: 280933.1410843906\n", + "After hill transform: 0.8266899427502059\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 756,505.84\n", + "Adstocked value: 756,506.17\n", + "Saturated value: 0.7127\n", + "Final response: 101851.2831\n", + "Raw spend: 756505.8368584049\n", + "After adstock: 756506.1701917383\n", + "After hill transform: 0.7127073327105314\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,138.09\n", + "Adstocked value: 41,138.26\n", + "Saturated value: 0.9827\n", + "Final response: 27498.2572\n", + "Raw spend: 41138.08738509005\n", + "After adstock: 41138.26385567829\n", + "After hill transform: 0.98269862876929\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 280,931.92\n", + "Adstocked value: 280,933.14\n", + "Saturated value: 0.8267\n", + "Final response: 446525.7579\n", + "Raw spend: 280931.9188621534\n", + "After adstock: 280933.1410843757\n", + "After hill transform: 0.8266899427501831\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 756,505.84\n", + "Adstocked value: 756,506.17\n", + "Saturated value: 0.7127\n", + "Final response: 101851.2831\n", + "Raw spend: 756505.8368584198\n", + "After adstock: 756506.1701917532\n", + "After hill transform: 0.7127073327105338\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,138.09\n", + "Adstocked value: 41,138.26\n", + "Saturated value: 0.9827\n", + "Final response: 27498.2572\n", + "Raw spend: 41138.08738509005\n", + "After adstock: 41138.26385567829\n", + "After hill transform: 0.98269862876929\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 280,931.92\n", + "Adstocked value: 280,933.14\n", + "Saturated value: 0.8267\n", + "Final response: 446525.7579\n", + "Raw spend: 280931.9188621534\n", + "After adstock: 280933.1410843757\n", + "After hill transform: 0.8266899427501831\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 756,505.84\n", + "Adstocked value: 756,506.17\n", + "Saturated value: 0.7127\n", + "Final response: 101851.2831\n", + "Raw spend: 756505.8368584049\n", + "After adstock: 756506.1701917383\n", + "After hill transform: 0.7127073327105314\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,138.09\n", + "Adstocked value: 41,138.26\n", + "Saturated value: 0.9827\n", + "Final response: 27498.2572\n", + "Raw spend: 41138.08738509005\n", + "After adstock: 41138.26385567829\n", + "After hill transform: 0.98269862876929\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 280,931.92\n", + "Adstocked value: 280,933.14\n", + "Saturated value: 0.8267\n", + "Final response: 446525.7579\n", + "Raw spend: 280931.9188621534\n", + "After adstock: 280933.1410843757\n", + "After hill transform: 0.8266899427501831\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 756,505.84\n", + "Adstocked value: 756,506.17\n", + "Saturated value: 0.7127\n", + "Final response: 101851.2831\n", + "Raw spend: 756505.8368584049\n", + "After adstock: 756506.1701917383\n", + "After hill transform: 0.7127073327105314\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,138.09\n", + "Adstocked value: 41,138.26\n", + "Saturated value: 0.9827\n", + "Final response: 27498.2572\n", + "Raw spend: 41138.087385104955\n", + "After adstock: 41138.26385569319\n", + "After hill transform: 0.9826986287693071\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 280,931.92\n", + "Adstocked value: 280,933.14\n", + "Saturated value: 0.8267\n", + "Final response: 446525.7579\n", + "Raw spend: 280931.9188621534\n", + "After adstock: 280933.1410843757\n", + "After hill transform: 0.8266899427501831\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 756,505.84\n", + "Adstocked value: 756,506.17\n", + "Saturated value: 0.7127\n", + "Final response: 101851.2831\n", + "Raw spend: 756505.8368584049\n", + "After adstock: 756506.1701917383\n", + "After hill transform: 0.7127073327105314\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,138.09\n", + "Adstocked value: 41,138.26\n", + "Saturated value: 0.9827\n", + "Final response: 27498.2572\n", + "Raw spend: 41138.08738509005\n", + "After adstock: 41138.26385567829\n", + "After hill transform: 0.98269862876929\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 280,931.92\n", + "Adstocked value: 280,933.14\n", + "Saturated value: 0.8267\n", + "Final response: 446525.7579\n", + "Raw spend: 280931.9188621683\n", + "After adstock: 280933.1410843906\n", + "After hill transform: 0.8266899427502059\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 756,505.84\n", + "Adstocked value: 756,506.17\n", + "Saturated value: 0.7127\n", + "Final response: 101851.2831\n", + "Raw spend: 756505.8368584049\n", + "After adstock: 756506.1701917383\n", + "After hill transform: 0.7127073327105314\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,138.09\n", + "Adstocked value: 41,138.26\n", + "Saturated value: 0.9827\n", + "Final response: 27498.2572\n", + "Raw spend: 41138.08738509005\n", + "After adstock: 41138.26385567829\n", + "After hill transform: 0.98269862876929\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 280,931.92\n", + "Adstocked value: 280,933.14\n", + "Saturated value: 0.8267\n", + "Final response: 446525.7579\n", + "Raw spend: 280931.9188621534\n", + "After adstock: 280933.1410843757\n", + "After hill transform: 0.8266899427501831\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 756,505.84\n", + "Adstocked value: 756,506.17\n", + "Saturated value: 0.7127\n", + "Final response: 101851.2831\n", + "Raw spend: 756505.8368584198\n", + "After adstock: 756506.1701917532\n", + "After hill transform: 0.7127073327105338\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,138.09\n", + "Adstocked value: 41,138.26\n", + "Saturated value: 0.9827\n", + "Final response: 27498.2572\n", + "Raw spend: 41138.08738509005\n", + "After adstock: 41138.26385567829\n", + "After hill transform: 0.98269862876929\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 280,931.92\n", + "Adstocked value: 280,933.14\n", + "Saturated value: 0.8267\n", + "Final response: 446525.7579\n", + "Raw spend: 280931.9188621534\n", + "After adstock: 280933.1410843757\n", + "After hill transform: 0.8266899427501831\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 756,505.84\n", + "Adstocked value: 756,506.17\n", + "Saturated value: 0.7127\n", + "Final response: 101851.2831\n", + "Raw spend: 756505.8368584049\n", + "After adstock: 756506.1701917383\n", + "After hill transform: 0.7127073327105314\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,138.09\n", + "Adstocked value: 41,138.26\n", + "Saturated value: 0.9827\n", + "Final response: 27498.2572\n", + "Raw spend: 41138.08738509005\n", + "After adstock: 41138.26385567829\n", + "After hill transform: 0.98269862876929\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 280,931.92\n", + "Adstocked value: 280,933.14\n", + "Saturated value: 0.8267\n", + "Final response: 446525.7579\n", + "Raw spend: 280931.9188621534\n", + "After adstock: 280933.1410843757\n", + "After hill transform: 0.8266899427501831\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 756,505.84\n", + "Adstocked value: 756,506.17\n", + "Saturated value: 0.7127\n", + "Final response: 101851.2831\n", + "Raw spend: 756505.8368584049\n", + "After adstock: 756506.1701917383\n", + "After hill transform: 0.7127073327105314\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,138.09\n", + "Adstocked value: 41,138.26\n", + "Saturated value: 0.9827\n", + "Final response: 27498.2572\n", + "Raw spend: 41138.087385104955\n", + "After adstock: 41138.26385569319\n", + "After hill transform: 0.9826986287693071\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 290,455.83\n", + "Adstocked value: 290,457.05\n", + "Saturated value: 0.8405\n", + "Final response: 454006.6992\n", + "Raw spend: 290455.8270480923\n", + "After adstock: 290457.0492703146\n", + "After hill transform: 0.8405400260582067\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 788,466.89\n", + "Adstocked value: 788,467.22\n", + "Saturated value: 0.7177\n", + "Final response: 102557.7254\n", + "Raw spend: 788466.8871758789\n", + "After adstock: 788467.2205092122\n", + "After hill transform: 0.7176506834048313\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,049.17\n", + "Adstocked value: 107,049.51\n", + "Saturated value: 0.9834\n", + "Final response: 66061.6650\n", + "Raw spend: 107049.17221000863\n", + "After adstock: 107049.50554334196\n", + "After hill transform: 0.9834185134600697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 13,591.25\n", + "Adstocked value: 13,591.43\n", + "Saturated value: 0.7243\n", + "Final response: 20267.1537\n", + "Raw spend: 13591.25059814873\n", + "After adstock: 13591.427068736966\n", + "After hill transform: 0.7242824153062791\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 290,455.83\n", + "Adstocked value: 290,457.05\n", + "Saturated value: 0.8405\n", + "Final response: 454006.6992\n", + "Raw spend: 290455.8270480923\n", + "After adstock: 290457.0492703146\n", + "After hill transform: 0.8405400260582067\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 788,466.89\n", + "Adstocked value: 788,467.22\n", + "Saturated value: 0.7177\n", + "Final response: 102557.7254\n", + "Raw spend: 788466.8871758789\n", + "After adstock: 788467.2205092122\n", + "After hill transform: 0.7176506834048313\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,049.17\n", + "Adstocked value: 107,049.51\n", + "Saturated value: 0.9834\n", + "Final response: 66061.6650\n", + "Raw spend: 107049.17221000863\n", + "After adstock: 107049.50554334196\n", + "After hill transform: 0.9834185134600697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 13,591.25\n", + "Adstocked value: 13,591.43\n", + "Saturated value: 0.7243\n", + "Final response: 20267.1537\n", + "Raw spend: 13591.25059814873\n", + "After adstock: 13591.427068736966\n", + "After hill transform: 0.7242824153062791\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 283,002.84\n", + "Adstocked value: 283,004.07\n", + "Saturated value: 0.8298\n", + "Final response: 448216.7356\n", + "Raw spend: 283002.84375352174\n", + "After adstock: 283004.065975744\n", + "After hill transform: 0.8298205892488225\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 763,455.60\n", + "Adstocked value: 763,455.94\n", + "Saturated value: 0.7138\n", + "Final response: 102008.0363\n", + "Raw spend: 763455.6030010955\n", + "After adstock: 763455.9363344288\n", + "After hill transform: 0.7138042174272603\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,782.11\n", + "Adstocked value: 107,782.44\n", + "Saturated value: 0.9837\n", + "Final response: 66081.1717\n", + "Raw spend: 107782.1078895793\n", + "After adstock: 107782.44122291263\n", + "After hill transform: 0.9837088969529736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 35,148.17\n", + "Adstocked value: 35,148.35\n", + "Saturated value: 0.9735\n", + "Final response: 27240.1566\n", + "Raw spend: 35148.16928983148\n", + "After adstock: 35148.34576041972\n", + "After hill transform: 0.9734749509203117\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 283,002.84\n", + "Adstocked value: 283,004.07\n", + "Saturated value: 0.8298\n", + "Final response: 448216.7356\n", + "Raw spend: 283002.84375352174\n", + "After adstock: 283004.065975744\n", + "After hill transform: 0.8298205892488225\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 763,455.60\n", + "Adstocked value: 763,455.94\n", + "Saturated value: 0.7138\n", + "Final response: 102008.0363\n", + "Raw spend: 763455.6030010955\n", + "After adstock: 763455.9363344288\n", + "After hill transform: 0.7138042174272603\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,782.11\n", + "Adstocked value: 107,782.44\n", + "Saturated value: 0.9837\n", + "Final response: 66081.1717\n", + "Raw spend: 107782.1078895793\n", + "After adstock: 107782.44122291263\n", + "After hill transform: 0.9837088969529736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 35,148.17\n", + "Adstocked value: 35,148.35\n", + "Saturated value: 0.9735\n", + "Final response: 27240.1566\n", + "Raw spend: 35148.16928983148\n", + "After adstock: 35148.34576041972\n", + "After hill transform: 0.9734749509203117\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 283,002.84\n", + "Adstocked value: 283,004.07\n", + "Saturated value: 0.8298\n", + "Final response: 448216.7356\n", + "Raw spend: 283002.84375353664\n", + "After adstock: 283004.0659757589\n", + "After hill transform: 0.8298205892488448\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 763,455.60\n", + "Adstocked value: 763,455.94\n", + "Saturated value: 0.7138\n", + "Final response: 102008.0363\n", + "Raw spend: 763455.6030010955\n", + "After adstock: 763455.9363344288\n", + "After hill transform: 0.7138042174272603\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,782.11\n", + "Adstocked value: 107,782.44\n", + "Saturated value: 0.9837\n", + "Final response: 66081.1717\n", + "Raw spend: 107782.1078895793\n", + "After adstock: 107782.44122291263\n", + "After hill transform: 0.9837088969529736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 35,148.17\n", + "Adstocked value: 35,148.35\n", + "Saturated value: 0.9735\n", + "Final response: 27240.1566\n", + "Raw spend: 35148.16928983148\n", + "After adstock: 35148.34576041972\n", + "After hill transform: 0.9734749509203117\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 283,002.84\n", + "Adstocked value: 283,004.07\n", + "Saturated value: 0.8298\n", + "Final response: 448216.7356\n", + "Raw spend: 283002.84375352174\n", + "After adstock: 283004.065975744\n", + "After hill transform: 0.8298205892488225\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 763,455.60\n", + "Adstocked value: 763,455.94\n", + "Saturated value: 0.7138\n", + "Final response: 102008.0363\n", + "Raw spend: 763455.6030011104\n", + "After adstock: 763455.9363344437\n", + "After hill transform: 0.7138042174272625\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,782.11\n", + "Adstocked value: 107,782.44\n", + "Saturated value: 0.9837\n", + "Final response: 66081.1717\n", + "Raw spend: 107782.1078895793\n", + "After adstock: 107782.44122291263\n", + "After hill transform: 0.9837088969529736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 35,148.17\n", + "Adstocked value: 35,148.35\n", + "Saturated value: 0.9735\n", + "Final response: 27240.1566\n", + "Raw spend: 35148.16928983148\n", + "After adstock: 35148.34576041972\n", + "After hill transform: 0.9734749509203117\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 283,002.84\n", + "Adstocked value: 283,004.07\n", + "Saturated value: 0.8298\n", + "Final response: 448216.7356\n", + "Raw spend: 283002.84375352174\n", + "After adstock: 283004.065975744\n", + "After hill transform: 0.8298205892488225\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 763,455.60\n", + "Adstocked value: 763,455.94\n", + "Saturated value: 0.7138\n", + "Final response: 102008.0363\n", + "Raw spend: 763455.6030010955\n", + "After adstock: 763455.9363344288\n", + "After hill transform: 0.7138042174272603\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,782.11\n", + "Adstocked value: 107,782.44\n", + "Saturated value: 0.9837\n", + "Final response: 66081.1717\n", + "Raw spend: 107782.1078895942\n", + "After adstock: 107782.44122292753\n", + "After hill transform: 0.9837088969529795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 35,148.17\n", + "Adstocked value: 35,148.35\n", + "Saturated value: 0.9735\n", + "Final response: 27240.1566\n", + "Raw spend: 35148.16928983148\n", + "After adstock: 35148.34576041972\n", + "After hill transform: 0.9734749509203117\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 283,002.84\n", + "Adstocked value: 283,004.07\n", + "Saturated value: 0.8298\n", + "Final response: 448216.7356\n", + "Raw spend: 283002.84375352174\n", + "After adstock: 283004.065975744\n", + "After hill transform: 0.8298205892488225\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 763,455.60\n", + "Adstocked value: 763,455.94\n", + "Saturated value: 0.7138\n", + "Final response: 102008.0363\n", + "Raw spend: 763455.6030010955\n", + "After adstock: 763455.9363344288\n", + "After hill transform: 0.7138042174272603\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,782.11\n", + "Adstocked value: 107,782.44\n", + "Saturated value: 0.9837\n", + "Final response: 66081.1717\n", + "Raw spend: 107782.1078895793\n", + "After adstock: 107782.44122291263\n", + "After hill transform: 0.9837088969529736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 35,148.17\n", + "Adstocked value: 35,148.35\n", + "Saturated value: 0.9735\n", + "Final response: 27240.1566\n", + "Raw spend: 35148.16928984638\n", + "After adstock: 35148.34576043462\n", + "After hill transform: 0.9734749509203421\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 283,002.84\n", + "Adstocked value: 283,004.07\n", + "Saturated value: 0.8298\n", + "Final response: 448216.7356\n", + "Raw spend: 283002.84375352174\n", + "After adstock: 283004.065975744\n", + "After hill transform: 0.8298205892488225\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 763,455.60\n", + "Adstocked value: 763,455.94\n", + "Saturated value: 0.7138\n", + "Final response: 102008.0363\n", + "Raw spend: 763455.6030010955\n", + "After adstock: 763455.9363344288\n", + "After hill transform: 0.7138042174272603\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,782.11\n", + "Adstocked value: 107,782.44\n", + "Saturated value: 0.9837\n", + "Final response: 66081.1717\n", + "Raw spend: 107782.1078895793\n", + "After adstock: 107782.44122291263\n", + "After hill transform: 0.9837088969529736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 35,148.17\n", + "Adstocked value: 35,148.35\n", + "Saturated value: 0.9735\n", + "Final response: 27240.1566\n", + "Raw spend: 35148.16928983148\n", + "After adstock: 35148.34576041972\n", + "After hill transform: 0.9734749509203117\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 283,002.84\n", + "Adstocked value: 283,004.07\n", + "Saturated value: 0.8298\n", + "Final response: 448216.7356\n", + "Raw spend: 283002.84375353664\n", + "After adstock: 283004.0659757589\n", + "After hill transform: 0.8298205892488448\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 763,455.60\n", + "Adstocked value: 763,455.94\n", + "Saturated value: 0.7138\n", + "Final response: 102008.0363\n", + "Raw spend: 763455.6030010955\n", + "After adstock: 763455.9363344288\n", + "After hill transform: 0.7138042174272603\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,782.11\n", + "Adstocked value: 107,782.44\n", + "Saturated value: 0.9837\n", + "Final response: 66081.1717\n", + "Raw spend: 107782.1078895793\n", + "After adstock: 107782.44122291263\n", + "After hill transform: 0.9837088969529736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 35,148.17\n", + "Adstocked value: 35,148.35\n", + "Saturated value: 0.9735\n", + "Final response: 27240.1566\n", + "Raw spend: 35148.16928983148\n", + "After adstock: 35148.34576041972\n", + "After hill transform: 0.9734749509203117\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 283,002.84\n", + "Adstocked value: 283,004.07\n", + "Saturated value: 0.8298\n", + "Final response: 448216.7356\n", + "Raw spend: 283002.84375352174\n", + "After adstock: 283004.065975744\n", + "After hill transform: 0.8298205892488225\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 763,455.60\n", + "Adstocked value: 763,455.94\n", + "Saturated value: 0.7138\n", + "Final response: 102008.0363\n", + "Raw spend: 763455.6030011104\n", + "After adstock: 763455.9363344437\n", + "After hill transform: 0.7138042174272625\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,782.11\n", + "Adstocked value: 107,782.44\n", + "Saturated value: 0.9837\n", + "Final response: 66081.1717\n", + "Raw spend: 107782.1078895793\n", + "After adstock: 107782.44122291263\n", + "After hill transform: 0.9837088969529736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 35,148.17\n", + "Adstocked value: 35,148.35\n", + "Saturated value: 0.9735\n", + "Final response: 27240.1566\n", + "Raw spend: 35148.16928983148\n", + "After adstock: 35148.34576041972\n", + "After hill transform: 0.9734749509203117\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 283,002.84\n", + "Adstocked value: 283,004.07\n", + "Saturated value: 0.8298\n", + "Final response: 448216.7356\n", + "Raw spend: 283002.84375352174\n", + "After adstock: 283004.065975744\n", + "After hill transform: 0.8298205892488225\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 763,455.60\n", + "Adstocked value: 763,455.94\n", + "Saturated value: 0.7138\n", + "Final response: 102008.0363\n", + "Raw spend: 763455.6030010955\n", + "After adstock: 763455.9363344288\n", + "After hill transform: 0.7138042174272603\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,782.11\n", + "Adstocked value: 107,782.44\n", + "Saturated value: 0.9837\n", + "Final response: 66081.1717\n", + "Raw spend: 107782.1078895942\n", + "After adstock: 107782.44122292753\n", + "After hill transform: 0.9837088969529795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 35,148.17\n", + "Adstocked value: 35,148.35\n", + "Saturated value: 0.9735\n", + "Final response: 27240.1566\n", + "Raw spend: 35148.16928983148\n", + "After adstock: 35148.34576041972\n", + "After hill transform: 0.9734749509203117\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 283,002.84\n", + "Adstocked value: 283,004.07\n", + "Saturated value: 0.8298\n", + "Final response: 448216.7356\n", + "Raw spend: 283002.84375352174\n", + "After adstock: 283004.065975744\n", + "After hill transform: 0.8298205892488225\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 763,455.60\n", + "Adstocked value: 763,455.94\n", + "Saturated value: 0.7138\n", + "Final response: 102008.0363\n", + "Raw spend: 763455.6030010955\n", + "After adstock: 763455.9363344288\n", + "After hill transform: 0.7138042174272603\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,782.11\n", + "Adstocked value: 107,782.44\n", + "Saturated value: 0.9837\n", + "Final response: 66081.1717\n", + "Raw spend: 107782.1078895793\n", + "After adstock: 107782.44122291263\n", + "After hill transform: 0.9837088969529736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 35,148.17\n", + "Adstocked value: 35,148.35\n", + "Saturated value: 0.9735\n", + "Final response: 27240.1566\n", + "Raw spend: 35148.16928984638\n", + "After adstock: 35148.34576043462\n", + "After hill transform: 0.9734749509203421\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 292,431.83\n", + "Adstocked value: 292,433.05\n", + "Saturated value: 0.8432\n", + "Final response: 455467.4213\n", + "Raw spend: 292431.8276223302\n", + "After adstock: 292433.0498445525\n", + "After hill transform: 0.8432443813369717\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 779,935.78\n", + "Adstocked value: 779,936.11\n", + "Saturated value: 0.7164\n", + "Final response: 102372.7176\n", + "Raw spend: 779935.7774196796\n", + "After adstock: 779936.1107530129\n", + "After hill transform: 0.7163560855538987\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,627.79\n", + "Adstocked value: 105,628.13\n", + "Saturated value: 0.9828\n", + "Final response: 66022.4564\n", + "Raw spend: 105627.7927601894\n", + "After adstock: 105628.12609352273\n", + "After hill transform: 0.9828348397280086\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 23,594.11\n", + "Adstocked value: 23,594.29\n", + "Saturated value: 0.9239\n", + "Final response: 25853.0146\n", + "Raw spend: 23594.10993017968\n", + "After adstock: 23594.286400767913\n", + "After hill transform: 0.9239029881820706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 292,431.83\n", + "Adstocked value: 292,433.05\n", + "Saturated value: 0.8432\n", + "Final response: 455467.4213\n", + "Raw spend: 292431.8276223302\n", + "After adstock: 292433.0498445525\n", + "After hill transform: 0.8432443813369717\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 779,935.78\n", + "Adstocked value: 779,936.11\n", + "Saturated value: 0.7164\n", + "Final response: 102372.7176\n", + "Raw spend: 779935.7774196796\n", + "After adstock: 779936.1107530129\n", + "After hill transform: 0.7163560855538987\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,627.79\n", + "Adstocked value: 105,628.13\n", + "Saturated value: 0.9828\n", + "Final response: 66022.4564\n", + "Raw spend: 105627.7927601894\n", + "After adstock: 105628.12609352273\n", + "After hill transform: 0.9828348397280086\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 23,594.11\n", + "Adstocked value: 23,594.29\n", + "Saturated value: 0.9239\n", + "Final response: 25853.0146\n", + "Raw spend: 23594.10993017968\n", + "After adstock: 23594.286400767913\n", + "After hill transform: 0.9239029881820706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 292,431.83\n", + "Adstocked value: 292,433.05\n", + "Saturated value: 0.8432\n", + "Final response: 455467.4213\n", + "Raw spend: 292431.8276223451\n", + "After adstock: 292433.0498445674\n", + "After hill transform: 0.8432443813369919\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 779,935.78\n", + "Adstocked value: 779,936.11\n", + "Saturated value: 0.7164\n", + "Final response: 102372.7176\n", + "Raw spend: 779935.7774196796\n", + "After adstock: 779936.1107530129\n", + "After hill transform: 0.7163560855538987\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,627.79\n", + "Adstocked value: 105,628.13\n", + "Saturated value: 0.9828\n", + "Final response: 66022.4564\n", + "Raw spend: 105627.7927601894\n", + "After adstock: 105628.12609352273\n", + "After hill transform: 0.9828348397280086\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 23,594.11\n", + "Adstocked value: 23,594.29\n", + "Saturated value: 0.9239\n", + "Final response: 25853.0146\n", + "Raw spend: 23594.10993017968\n", + "After adstock: 23594.286400767913\n", + "After hill transform: 0.9239029881820706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 292,431.83\n", + "Adstocked value: 292,433.05\n", + "Saturated value: 0.8432\n", + "Final response: 455467.4213\n", + "Raw spend: 292431.8276223302\n", + "After adstock: 292433.0498445525\n", + "After hill transform: 0.8432443813369717\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 779,935.78\n", + "Adstocked value: 779,936.11\n", + "Saturated value: 0.7164\n", + "Final response: 102372.7176\n", + "Raw spend: 779935.7774196945\n", + "After adstock: 779936.1107530278\n", + "After hill transform: 0.7163560855539011\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,627.79\n", + "Adstocked value: 105,628.13\n", + "Saturated value: 0.9828\n", + "Final response: 66022.4564\n", + "Raw spend: 105627.7927601894\n", + "After adstock: 105628.12609352273\n", + "After hill transform: 0.9828348397280086\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 23,594.11\n", + "Adstocked value: 23,594.29\n", + "Saturated value: 0.9239\n", + "Final response: 25853.0146\n", + "Raw spend: 23594.10993017968\n", + "After adstock: 23594.286400767913\n", + "After hill transform: 0.9239029881820706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 292,431.83\n", + "Adstocked value: 292,433.05\n", + "Saturated value: 0.8432\n", + "Final response: 455467.4213\n", + "Raw spend: 292431.8276223302\n", + "After adstock: 292433.0498445525\n", + "After hill transform: 0.8432443813369717\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 779,935.78\n", + "Adstocked value: 779,936.11\n", + "Saturated value: 0.7164\n", + "Final response: 102372.7176\n", + "Raw spend: 779935.7774196796\n", + "After adstock: 779936.1107530129\n", + "After hill transform: 0.7163560855538987\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,627.79\n", + "Adstocked value: 105,628.13\n", + "Saturated value: 0.9828\n", + "Final response: 66022.4564\n", + "Raw spend: 105627.7927602043\n", + "After adstock: 105628.12609353763\n", + "After hill transform: 0.9828348397280149\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 23,594.11\n", + "Adstocked value: 23,594.29\n", + "Saturated value: 0.9239\n", + "Final response: 25853.0146\n", + "Raw spend: 23594.10993017968\n", + "After adstock: 23594.286400767913\n", + "After hill transform: 0.9239029881820706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 292,431.83\n", + "Adstocked value: 292,433.05\n", + "Saturated value: 0.8432\n", + "Final response: 455467.4213\n", + "Raw spend: 292431.8276223302\n", + "After adstock: 292433.0498445525\n", + "After hill transform: 0.8432443813369717\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 779,935.78\n", + "Adstocked value: 779,936.11\n", + "Saturated value: 0.7164\n", + "Final response: 102372.7176\n", + "Raw spend: 779935.7774196796\n", + "After adstock: 779936.1107530129\n", + "After hill transform: 0.7163560855538987\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,627.79\n", + "Adstocked value: 105,628.13\n", + "Saturated value: 0.9828\n", + "Final response: 66022.4564\n", + "Raw spend: 105627.7927601894\n", + "After adstock: 105628.12609352273\n", + "After hill transform: 0.9828348397280086\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 23,594.11\n", + "Adstocked value: 23,594.29\n", + "Saturated value: 0.9239\n", + "Final response: 25853.0146\n", + "Raw spend: 23594.10993019458\n", + "After adstock: 23594.286400782814\n", + "After hill transform: 0.9239029881821939\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 292,431.83\n", + "Adstocked value: 292,433.05\n", + "Saturated value: 0.8432\n", + "Final response: 455467.4213\n", + "Raw spend: 292431.8276223302\n", + "After adstock: 292433.0498445525\n", + "After hill transform: 0.8432443813369717\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 779,935.78\n", + "Adstocked value: 779,936.11\n", + "Saturated value: 0.7164\n", + "Final response: 102372.7176\n", + "Raw spend: 779935.7774196796\n", + "After adstock: 779936.1107530129\n", + "After hill transform: 0.7163560855538987\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,627.79\n", + "Adstocked value: 105,628.13\n", + "Saturated value: 0.9828\n", + "Final response: 66022.4564\n", + "Raw spend: 105627.7927601894\n", + "After adstock: 105628.12609352273\n", + "After hill transform: 0.9828348397280086\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 23,594.11\n", + "Adstocked value: 23,594.29\n", + "Saturated value: 0.9239\n", + "Final response: 25853.0146\n", + "Raw spend: 23594.10993017968\n", + "After adstock: 23594.286400767913\n", + "After hill transform: 0.9239029881820706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 292,431.83\n", + "Adstocked value: 292,433.05\n", + "Saturated value: 0.8432\n", + "Final response: 455467.4213\n", + "Raw spend: 292431.8276223451\n", + "After adstock: 292433.0498445674\n", + "After hill transform: 0.8432443813369919\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 779,935.78\n", + "Adstocked value: 779,936.11\n", + "Saturated value: 0.7164\n", + "Final response: 102372.7176\n", + "Raw spend: 779935.7774196796\n", + "After adstock: 779936.1107530129\n", + "After hill transform: 0.7163560855538987\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,627.79\n", + "Adstocked value: 105,628.13\n", + "Saturated value: 0.9828\n", + "Final response: 66022.4564\n", + "Raw spend: 105627.7927601894\n", + "After adstock: 105628.12609352273\n", + "After hill transform: 0.9828348397280086\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 23,594.11\n", + "Adstocked value: 23,594.29\n", + "Saturated value: 0.9239\n", + "Final response: 25853.0146\n", + "Raw spend: 23594.10993017968\n", + "After adstock: 23594.286400767913\n", + "After hill transform: 0.9239029881820706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 292,431.83\n", + "Adstocked value: 292,433.05\n", + "Saturated value: 0.8432\n", + "Final response: 455467.4213\n", + "Raw spend: 292431.8276223302\n", + "After adstock: 292433.0498445525\n", + "After hill transform: 0.8432443813369717\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 779,935.78\n", + "Adstocked value: 779,936.11\n", + "Saturated value: 0.7164\n", + "Final response: 102372.7176\n", + "Raw spend: 779935.7774196945\n", + "After adstock: 779936.1107530278\n", + "After hill transform: 0.7163560855539011\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,627.79\n", + "Adstocked value: 105,628.13\n", + "Saturated value: 0.9828\n", + "Final response: 66022.4564\n", + "Raw spend: 105627.7927601894\n", + "After adstock: 105628.12609352273\n", + "After hill transform: 0.9828348397280086\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 23,594.11\n", + "Adstocked value: 23,594.29\n", + "Saturated value: 0.9239\n", + "Final response: 25853.0146\n", + "Raw spend: 23594.10993017968\n", + "After adstock: 23594.286400767913\n", + "After hill transform: 0.9239029881820706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 292,431.83\n", + "Adstocked value: 292,433.05\n", + "Saturated value: 0.8432\n", + "Final response: 455467.4213\n", + "Raw spend: 292431.8276223302\n", + "After adstock: 292433.0498445525\n", + "After hill transform: 0.8432443813369717\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 779,935.78\n", + "Adstocked value: 779,936.11\n", + "Saturated value: 0.7164\n", + "Final response: 102372.7176\n", + "Raw spend: 779935.7774196796\n", + "After adstock: 779936.1107530129\n", + "After hill transform: 0.7163560855538987\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,627.79\n", + "Adstocked value: 105,628.13\n", + "Saturated value: 0.9828\n", + "Final response: 66022.4564\n", + "Raw spend: 105627.7927602043\n", + "After adstock: 105628.12609353763\n", + "After hill transform: 0.9828348397280149\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 23,594.11\n", + "Adstocked value: 23,594.29\n", + "Saturated value: 0.9239\n", + "Final response: 25853.0146\n", + "Raw spend: 23594.10993017968\n", + "After adstock: 23594.286400767913\n", + "After hill transform: 0.9239029881820706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 292,431.83\n", + "Adstocked value: 292,433.05\n", + "Saturated value: 0.8432\n", + "Final response: 455467.4213\n", + "Raw spend: 292431.8276223302\n", + "After adstock: 292433.0498445525\n", + "After hill transform: 0.8432443813369717\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 779,935.78\n", + "Adstocked value: 779,936.11\n", + "Saturated value: 0.7164\n", + "Final response: 102372.7176\n", + "Raw spend: 779935.7774196796\n", + "After adstock: 779936.1107530129\n", + "After hill transform: 0.7163560855538987\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,627.79\n", + "Adstocked value: 105,628.13\n", + "Saturated value: 0.9828\n", + "Final response: 66022.4564\n", + "Raw spend: 105627.7927601894\n", + "After adstock: 105628.12609352273\n", + "After hill transform: 0.9828348397280086\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 23,594.11\n", + "Adstocked value: 23,594.29\n", + "Saturated value: 0.9239\n", + "Final response: 25853.0146\n", + "Raw spend: 23594.10993019458\n", + "After adstock: 23594.286400782814\n", + "After hill transform: 0.9239029881821939\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 311,762.59\n", + "Adstocked value: 311,763.81\n", + "Saturated value: 0.8670\n", + "Final response: 468279.5607\n", + "Raw spend: 311762.58564951096\n", + "After adstock: 311763.8078717332\n", + "After hill transform: 0.8669645510183623\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 787,492.29\n", + "Adstocked value: 787,492.62\n", + "Saturated value: 0.7175\n", + "Final response: 102536.7174\n", + "Raw spend: 787492.2894420625\n", + "After adstock: 787492.6227753959\n", + "After hill transform: 0.7175036792344939\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 99,313.04\n", + "Adstocked value: 99,313.38\n", + "Saturated value: 0.9799\n", + "Final response: 65823.3820\n", + "Raw spend: 99313.04259368783\n", + "After adstock: 99313.37592702116\n", + "After hill transform: 0.9798713442980596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 29,796.24\n", + "Adstocked value: 29,796.42\n", + "Saturated value: 0.9587\n", + "Final response: 26826.2823\n", + "Raw spend: 29796.243732365325\n", + "After adstock: 29796.42020295356\n", + "After hill transform: 0.9586844240616073\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 311,762.59\n", + "Adstocked value: 311,763.81\n", + "Saturated value: 0.8670\n", + "Final response: 468279.5607\n", + "Raw spend: 311762.58564951096\n", + "After adstock: 311763.8078717332\n", + "After hill transform: 0.8669645510183623\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 787,492.29\n", + "Adstocked value: 787,492.62\n", + "Saturated value: 0.7175\n", + "Final response: 102536.7174\n", + "Raw spend: 787492.2894420625\n", + "After adstock: 787492.6227753959\n", + "After hill transform: 0.7175036792344939\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 99,313.04\n", + "Adstocked value: 99,313.38\n", + "Saturated value: 0.9799\n", + "Final response: 65823.3820\n", + "Raw spend: 99313.04259368783\n", + "After adstock: 99313.37592702116\n", + "After hill transform: 0.9798713442980596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 29,796.24\n", + "Adstocked value: 29,796.42\n", + "Saturated value: 0.9587\n", + "Final response: 26826.2823\n", + "Raw spend: 29796.243732365325\n", + "After adstock: 29796.42020295356\n", + "After hill transform: 0.9586844240616073\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 311,762.59\n", + "Adstocked value: 311,763.81\n", + "Saturated value: 0.8670\n", + "Final response: 468279.5607\n", + "Raw spend: 311762.58564952586\n", + "After adstock: 311763.8078717481\n", + "After hill transform: 0.8669645510183788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 787,492.29\n", + "Adstocked value: 787,492.62\n", + "Saturated value: 0.7175\n", + "Final response: 102536.7174\n", + "Raw spend: 787492.2894420625\n", + "After adstock: 787492.6227753959\n", + "After hill transform: 0.7175036792344939\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 99,313.04\n", + "Adstocked value: 99,313.38\n", + "Saturated value: 0.9799\n", + "Final response: 65823.3820\n", + "Raw spend: 99313.04259368783\n", + "After adstock: 99313.37592702116\n", + "After hill transform: 0.9798713442980596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 29,796.24\n", + "Adstocked value: 29,796.42\n", + "Saturated value: 0.9587\n", + "Final response: 26826.2823\n", + "Raw spend: 29796.243732365325\n", + "After adstock: 29796.42020295356\n", + "After hill transform: 0.9586844240616073\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 311,762.59\n", + "Adstocked value: 311,763.81\n", + "Saturated value: 0.8670\n", + "Final response: 468279.5607\n", + "Raw spend: 311762.58564951096\n", + "After adstock: 311763.8078717332\n", + "After hill transform: 0.8669645510183623\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 787,492.29\n", + "Adstocked value: 787,492.62\n", + "Saturated value: 0.7175\n", + "Final response: 102536.7174\n", + "Raw spend: 787492.2894420774\n", + "After adstock: 787492.6227754108\n", + "After hill transform: 0.7175036792344961\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 99,313.04\n", + "Adstocked value: 99,313.38\n", + "Saturated value: 0.9799\n", + "Final response: 65823.3820\n", + "Raw spend: 99313.04259368783\n", + "After adstock: 99313.37592702116\n", + "After hill transform: 0.9798713442980596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 29,796.24\n", + "Adstocked value: 29,796.42\n", + "Saturated value: 0.9587\n", + "Final response: 26826.2823\n", + "Raw spend: 29796.243732365325\n", + "After adstock: 29796.42020295356\n", + "After hill transform: 0.9586844240616073\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 311,762.59\n", + "Adstocked value: 311,763.81\n", + "Saturated value: 0.8670\n", + "Final response: 468279.5607\n", + "Raw spend: 311762.58564951096\n", + "After adstock: 311763.8078717332\n", + "After hill transform: 0.8669645510183623\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 787,492.29\n", + "Adstocked value: 787,492.62\n", + "Saturated value: 0.7175\n", + "Final response: 102536.7174\n", + "Raw spend: 787492.2894420625\n", + "After adstock: 787492.6227753959\n", + "After hill transform: 0.7175036792344939\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 99,313.04\n", + "Adstocked value: 99,313.38\n", + "Saturated value: 0.9799\n", + "Final response: 65823.3820\n", + "Raw spend: 99313.04259370273\n", + "After adstock: 99313.37592703606\n", + "After hill transform: 0.9798713442980673\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 29,796.24\n", + "Adstocked value: 29,796.42\n", + "Saturated value: 0.9587\n", + "Final response: 26826.2823\n", + "Raw spend: 29796.243732365325\n", + "After adstock: 29796.42020295356\n", + "After hill transform: 0.9586844240616073\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 311,762.59\n", + "Adstocked value: 311,763.81\n", + "Saturated value: 0.8670\n", + "Final response: 468279.5607\n", + "Raw spend: 311762.58564951096\n", + "After adstock: 311763.8078717332\n", + "After hill transform: 0.8669645510183623\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 787,492.29\n", + "Adstocked value: 787,492.62\n", + "Saturated value: 0.7175\n", + "Final response: 102536.7174\n", + "Raw spend: 787492.2894420625\n", + "After adstock: 787492.6227753959\n", + "After hill transform: 0.7175036792344939\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 99,313.04\n", + "Adstocked value: 99,313.38\n", + "Saturated value: 0.9799\n", + "Final response: 65823.3820\n", + "Raw spend: 99313.04259368783\n", + "After adstock: 99313.37592702116\n", + "After hill transform: 0.9798713442980596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 29,796.24\n", + "Adstocked value: 29,796.42\n", + "Saturated value: 0.9587\n", + "Final response: 26826.2823\n", + "Raw spend: 29796.243732380226\n", + "After adstock: 29796.42020296846\n", + "After hill transform: 0.9586844240616622\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 311,762.59\n", + "Adstocked value: 311,763.81\n", + "Saturated value: 0.8670\n", + "Final response: 468279.5607\n", + "Raw spend: 311762.58564951096\n", + "After adstock: 311763.8078717332\n", + "After hill transform: 0.8669645510183623\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 787,492.29\n", + "Adstocked value: 787,492.62\n", + "Saturated value: 0.7175\n", + "Final response: 102536.7174\n", + "Raw spend: 787492.2894420625\n", + "After adstock: 787492.6227753959\n", + "After hill transform: 0.7175036792344939\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 99,313.04\n", + "Adstocked value: 99,313.38\n", + "Saturated value: 0.9799\n", + "Final response: 65823.3820\n", + "Raw spend: 99313.04259368783\n", + "After adstock: 99313.37592702116\n", + "After hill transform: 0.9798713442980596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 29,796.24\n", + "Adstocked value: 29,796.42\n", + "Saturated value: 0.9587\n", + "Final response: 26826.2823\n", + "Raw spend: 29796.243732365325\n", + "After adstock: 29796.42020295356\n", + "After hill transform: 0.9586844240616073\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 311,762.59\n", + "Adstocked value: 311,763.81\n", + "Saturated value: 0.8670\n", + "Final response: 468279.5607\n", + "Raw spend: 311762.58564952586\n", + "After adstock: 311763.8078717481\n", + "After hill transform: 0.8669645510183788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 787,492.29\n", + "Adstocked value: 787,492.62\n", + "Saturated value: 0.7175\n", + "Final response: 102536.7174\n", + "Raw spend: 787492.2894420625\n", + "After adstock: 787492.6227753959\n", + "After hill transform: 0.7175036792344939\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 99,313.04\n", + "Adstocked value: 99,313.38\n", + "Saturated value: 0.9799\n", + "Final response: 65823.3820\n", + "Raw spend: 99313.04259368783\n", + "After adstock: 99313.37592702116\n", + "After hill transform: 0.9798713442980596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 29,796.24\n", + "Adstocked value: 29,796.42\n", + "Saturated value: 0.9587\n", + "Final response: 26826.2823\n", + "Raw spend: 29796.243732365325\n", + "After adstock: 29796.42020295356\n", + "After hill transform: 0.9586844240616073\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 311,762.59\n", + "Adstocked value: 311,763.81\n", + "Saturated value: 0.8670\n", + "Final response: 468279.5607\n", + "Raw spend: 311762.58564951096\n", + "After adstock: 311763.8078717332\n", + "After hill transform: 0.8669645510183623\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 787,492.29\n", + "Adstocked value: 787,492.62\n", + "Saturated value: 0.7175\n", + "Final response: 102536.7174\n", + "Raw spend: 787492.2894420774\n", + "After adstock: 787492.6227754108\n", + "After hill transform: 0.7175036792344961\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 99,313.04\n", + "Adstocked value: 99,313.38\n", + "Saturated value: 0.9799\n", + "Final response: 65823.3820\n", + "Raw spend: 99313.04259368783\n", + "After adstock: 99313.37592702116\n", + "After hill transform: 0.9798713442980596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 29,796.24\n", + "Adstocked value: 29,796.42\n", + "Saturated value: 0.9587\n", + "Final response: 26826.2823\n", + "Raw spend: 29796.243732365325\n", + "After adstock: 29796.42020295356\n", + "After hill transform: 0.9586844240616073\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 311,762.59\n", + "Adstocked value: 311,763.81\n", + "Saturated value: 0.8670\n", + "Final response: 468279.5607\n", + "Raw spend: 311762.58564951096\n", + "After adstock: 311763.8078717332\n", + "After hill transform: 0.8669645510183623\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 787,492.29\n", + "Adstocked value: 787,492.62\n", + "Saturated value: 0.7175\n", + "Final response: 102536.7174\n", + "Raw spend: 787492.2894420625\n", + "After adstock: 787492.6227753959\n", + "After hill transform: 0.7175036792344939\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 99,313.04\n", + "Adstocked value: 99,313.38\n", + "Saturated value: 0.9799\n", + "Final response: 65823.3820\n", + "Raw spend: 99313.04259370273\n", + "After adstock: 99313.37592703606\n", + "After hill transform: 0.9798713442980673\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 29,796.24\n", + "Adstocked value: 29,796.42\n", + "Saturated value: 0.9587\n", + "Final response: 26826.2823\n", + "Raw spend: 29796.243732365325\n", + "After adstock: 29796.42020295356\n", + "After hill transform: 0.9586844240616073\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 311,762.59\n", + "Adstocked value: 311,763.81\n", + "Saturated value: 0.8670\n", + "Final response: 468279.5607\n", + "Raw spend: 311762.58564951096\n", + "After adstock: 311763.8078717332\n", + "After hill transform: 0.8669645510183623\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 787,492.29\n", + "Adstocked value: 787,492.62\n", + "Saturated value: 0.7175\n", + "Final response: 102536.7174\n", + "Raw spend: 787492.2894420625\n", + "After adstock: 787492.6227753959\n", + "After hill transform: 0.7175036792344939\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 99,313.04\n", + "Adstocked value: 99,313.38\n", + "Saturated value: 0.9799\n", + "Final response: 65823.3820\n", + "Raw spend: 99313.04259368783\n", + "After adstock: 99313.37592702116\n", + "After hill transform: 0.9798713442980596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 29,796.24\n", + "Adstocked value: 29,796.42\n", + "Saturated value: 0.9587\n", + "Final response: 26826.2823\n", + "Raw spend: 29796.243732380226\n", + "After adstock: 29796.42020296846\n", + "After hill transform: 0.9586844240616622\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 335,365.28\n", + "Adstocked value: 335,366.51\n", + "Saturated value: 0.8902\n", + "Final response: 480844.8820\n", + "Raw spend: 335365.2842322904\n", + "After adstock: 335366.50645451265\n", + "After hill transform: 0.8902277661944825\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 793,967.21\n", + "Adstocked value: 793,967.54\n", + "Saturated value: 0.7185\n", + "Final response: 102675.6798\n", + "Raw spend: 793967.2078030291\n", + "After adstock: 793967.5411363625\n", + "After hill transform: 0.7184760728834706\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 91,755.92\n", + "Adstocked value: 91,756.26\n", + "Saturated value: 0.9753\n", + "Final response: 65517.8884\n", + "Raw spend: 91755.92413378741\n", + "After adstock: 91756.25746712074\n", + "After hill transform: 0.9753236516170118\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 29,955.21\n", + "Adstocked value: 29,955.39\n", + "Saturated value: 0.9593\n", + "Final response: 26842.5397\n", + "Raw spend: 29955.214806840966\n", + "After adstock: 29955.3912774292\n", + "After hill transform: 0.9592654125267854\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 335,365.28\n", + "Adstocked value: 335,366.51\n", + "Saturated value: 0.8902\n", + "Final response: 480844.8820\n", + "Raw spend: 335365.2842322904\n", + "After adstock: 335366.50645451265\n", + "After hill transform: 0.8902277661944825\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 793,967.21\n", + "Adstocked value: 793,967.54\n", + "Saturated value: 0.7185\n", + "Final response: 102675.6798\n", + "Raw spend: 793967.2078030291\n", + "After adstock: 793967.5411363625\n", + "After hill transform: 0.7184760728834706\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 91,755.92\n", + "Adstocked value: 91,756.26\n", + "Saturated value: 0.9753\n", + "Final response: 65517.8884\n", + "Raw spend: 91755.92413378741\n", + "After adstock: 91756.25746712074\n", + "After hill transform: 0.9753236516170118\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 29,955.21\n", + "Adstocked value: 29,955.39\n", + "Saturated value: 0.9593\n", + "Final response: 26842.5397\n", + "Raw spend: 29955.214806840966\n", + "After adstock: 29955.3912774292\n", + "After hill transform: 0.9592654125267854\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 335,365.28\n", + "Adstocked value: 335,366.51\n", + "Saturated value: 0.8902\n", + "Final response: 480844.8820\n", + "Raw spend: 335365.2842323053\n", + "After adstock: 335366.50645452755\n", + "After hill transform: 0.8902277661944955\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 793,967.21\n", + "Adstocked value: 793,967.54\n", + "Saturated value: 0.7185\n", + "Final response: 102675.6798\n", + "Raw spend: 793967.2078030291\n", + "After adstock: 793967.5411363625\n", + "After hill transform: 0.7184760728834706\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 91,755.92\n", + "Adstocked value: 91,756.26\n", + "Saturated value: 0.9753\n", + "Final response: 65517.8884\n", + "Raw spend: 91755.92413378741\n", + "After adstock: 91756.25746712074\n", + "After hill transform: 0.9753236516170118\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 29,955.21\n", + "Adstocked value: 29,955.39\n", + "Saturated value: 0.9593\n", + "Final response: 26842.5397\n", + "Raw spend: 29955.214806840966\n", + "After adstock: 29955.3912774292\n", + "After hill transform: 0.9592654125267854\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 335,365.28\n", + "Adstocked value: 335,366.51\n", + "Saturated value: 0.8902\n", + "Final response: 480844.8820\n", + "Raw spend: 335365.2842322904\n", + "After adstock: 335366.50645451265\n", + "After hill transform: 0.8902277661944825\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 793,967.21\n", + "Adstocked value: 793,967.54\n", + "Saturated value: 0.7185\n", + "Final response: 102675.6798\n", + "Raw spend: 793967.207803044\n", + "After adstock: 793967.5411363774\n", + "After hill transform: 0.7184760728834729\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 91,755.92\n", + "Adstocked value: 91,756.26\n", + "Saturated value: 0.9753\n", + "Final response: 65517.8884\n", + "Raw spend: 91755.92413378741\n", + "After adstock: 91756.25746712074\n", + "After hill transform: 0.9753236516170118\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 29,955.21\n", + "Adstocked value: 29,955.39\n", + "Saturated value: 0.9593\n", + "Final response: 26842.5397\n", + "Raw spend: 29955.214806840966\n", + "After adstock: 29955.3912774292\n", + "After hill transform: 0.9592654125267854\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 335,365.28\n", + "Adstocked value: 335,366.51\n", + "Saturated value: 0.8902\n", + "Final response: 480844.8820\n", + "Raw spend: 335365.2842322904\n", + "After adstock: 335366.50645451265\n", + "After hill transform: 0.8902277661944825\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 793,967.21\n", + "Adstocked value: 793,967.54\n", + "Saturated value: 0.7185\n", + "Final response: 102675.6798\n", + "Raw spend: 793967.2078030291\n", + "After adstock: 793967.5411363625\n", + "After hill transform: 0.7184760728834706\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 91,755.92\n", + "Adstocked value: 91,756.26\n", + "Saturated value: 0.9753\n", + "Final response: 65517.8884\n", + "Raw spend: 91755.92413380231\n", + "After adstock: 91756.25746713564\n", + "After hill transform: 0.9753236516170221\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 29,955.21\n", + "Adstocked value: 29,955.39\n", + "Saturated value: 0.9593\n", + "Final response: 26842.5397\n", + "Raw spend: 29955.214806840966\n", + "After adstock: 29955.3912774292\n", + "After hill transform: 0.9592654125267854\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 335,365.28\n", + "Adstocked value: 335,366.51\n", + "Saturated value: 0.8902\n", + "Final response: 480844.8820\n", + "Raw spend: 335365.2842322904\n", + "After adstock: 335366.50645451265\n", + "After hill transform: 0.8902277661944825\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 793,967.21\n", + "Adstocked value: 793,967.54\n", + "Saturated value: 0.7185\n", + "Final response: 102675.6798\n", + "Raw spend: 793967.2078030291\n", + "After adstock: 793967.5411363625\n", + "After hill transform: 0.7184760728834706\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 91,755.92\n", + "Adstocked value: 91,756.26\n", + "Saturated value: 0.9753\n", + "Final response: 65517.8884\n", + "Raw spend: 91755.92413378741\n", + "After adstock: 91756.25746712074\n", + "After hill transform: 0.9753236516170118\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 29,955.21\n", + "Adstocked value: 29,955.39\n", + "Saturated value: 0.9593\n", + "Final response: 26842.5397\n", + "Raw spend: 29955.214806855867\n", + "After adstock: 29955.3912774441\n", + "After hill transform: 0.9592654125268394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 335,365.28\n", + "Adstocked value: 335,366.51\n", + "Saturated value: 0.8902\n", + "Final response: 480844.8820\n", + "Raw spend: 335365.2842322904\n", + "After adstock: 335366.50645451265\n", + "After hill transform: 0.8902277661944825\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 793,967.21\n", + "Adstocked value: 793,967.54\n", + "Saturated value: 0.7185\n", + "Final response: 102675.6798\n", + "Raw spend: 793967.2078030291\n", + "After adstock: 793967.5411363625\n", + "After hill transform: 0.7184760728834706\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 91,755.92\n", + "Adstocked value: 91,756.26\n", + "Saturated value: 0.9753\n", + "Final response: 65517.8884\n", + "Raw spend: 91755.92413378741\n", + "After adstock: 91756.25746712074\n", + "After hill transform: 0.9753236516170118\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 29,955.21\n", + "Adstocked value: 29,955.39\n", + "Saturated value: 0.9593\n", + "Final response: 26842.5397\n", + "Raw spend: 29955.214806840966\n", + "After adstock: 29955.3912774292\n", + "After hill transform: 0.9592654125267854\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 335,365.28\n", + "Adstocked value: 335,366.51\n", + "Saturated value: 0.8902\n", + "Final response: 480844.8820\n", + "Raw spend: 335365.2842323053\n", + "After adstock: 335366.50645452755\n", + "After hill transform: 0.8902277661944955\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 793,967.21\n", + "Adstocked value: 793,967.54\n", + "Saturated value: 0.7185\n", + "Final response: 102675.6798\n", + "Raw spend: 793967.2078030291\n", + "After adstock: 793967.5411363625\n", + "After hill transform: 0.7184760728834706\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 91,755.92\n", + "Adstocked value: 91,756.26\n", + "Saturated value: 0.9753\n", + "Final response: 65517.8884\n", + "Raw spend: 91755.92413378741\n", + "After adstock: 91756.25746712074\n", + "After hill transform: 0.9753236516170118\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 29,955.21\n", + "Adstocked value: 29,955.39\n", + "Saturated value: 0.9593\n", + "Final response: 26842.5397\n", + "Raw spend: 29955.214806840966\n", + "After adstock: 29955.3912774292\n", + "After hill transform: 0.9592654125267854\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 335,365.28\n", + "Adstocked value: 335,366.51\n", + "Saturated value: 0.8902\n", + "Final response: 480844.8820\n", + "Raw spend: 335365.2842322904\n", + "After adstock: 335366.50645451265\n", + "After hill transform: 0.8902277661944825\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 793,967.21\n", + "Adstocked value: 793,967.54\n", + "Saturated value: 0.7185\n", + "Final response: 102675.6798\n", + "Raw spend: 793967.207803044\n", + "After adstock: 793967.5411363774\n", + "After hill transform: 0.7184760728834729\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 91,755.92\n", + "Adstocked value: 91,756.26\n", + "Saturated value: 0.9753\n", + "Final response: 65517.8884\n", + "Raw spend: 91755.92413378741\n", + "After adstock: 91756.25746712074\n", + "After hill transform: 0.9753236516170118\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 29,955.21\n", + "Adstocked value: 29,955.39\n", + "Saturated value: 0.9593\n", + "Final response: 26842.5397\n", + "Raw spend: 29955.214806840966\n", + "After adstock: 29955.3912774292\n", + "After hill transform: 0.9592654125267854\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 335,365.28\n", + "Adstocked value: 335,366.51\n", + "Saturated value: 0.8902\n", + "Final response: 480844.8820\n", + "Raw spend: 335365.2842322904\n", + "After adstock: 335366.50645451265\n", + "After hill transform: 0.8902277661944825\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 793,967.21\n", + "Adstocked value: 793,967.54\n", + "Saturated value: 0.7185\n", + "Final response: 102675.6798\n", + "Raw spend: 793967.2078030291\n", + "After adstock: 793967.5411363625\n", + "After hill transform: 0.7184760728834706\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 91,755.92\n", + "Adstocked value: 91,756.26\n", + "Saturated value: 0.9753\n", + "Final response: 65517.8884\n", + "Raw spend: 91755.92413380231\n", + "After adstock: 91756.25746713564\n", + "After hill transform: 0.9753236516170221\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 29,955.21\n", + "Adstocked value: 29,955.39\n", + "Saturated value: 0.9593\n", + "Final response: 26842.5397\n", + "Raw spend: 29955.214806840966\n", + "After adstock: 29955.3912774292\n", + "After hill transform: 0.9592654125267854\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 335,365.28\n", + "Adstocked value: 335,366.51\n", + "Saturated value: 0.8902\n", + "Final response: 480844.8820\n", + "Raw spend: 335365.2842322904\n", + "After adstock: 335366.50645451265\n", + "After hill transform: 0.8902277661944825\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 793,967.21\n", + "Adstocked value: 793,967.54\n", + "Saturated value: 0.7185\n", + "Final response: 102675.6798\n", + "Raw spend: 793967.2078030291\n", + "After adstock: 793967.5411363625\n", + "After hill transform: 0.7184760728834706\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 91,755.92\n", + "Adstocked value: 91,756.26\n", + "Saturated value: 0.9753\n", + "Final response: 65517.8884\n", + "Raw spend: 91755.92413378741\n", + "After adstock: 91756.25746712074\n", + "After hill transform: 0.9753236516170118\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 29,955.21\n", + "Adstocked value: 29,955.39\n", + "Saturated value: 0.9593\n", + "Final response: 26842.5397\n", + "Raw spend: 29955.214806855867\n", + "After adstock: 29955.3912774441\n", + "After hill transform: 0.9592654125268394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 372,365.84\n", + "Adstocked value: 372,367.06\n", + "Saturated value: 0.9173\n", + "Final response: 495486.8006\n", + "Raw spend: 372365.8412983859\n", + "After adstock: 372367.0635206081\n", + "After hill transform: 0.9173355569947295\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 792,177.40\n", + "Adstocked value: 792,177.74\n", + "Saturated value: 0.7182\n", + "Final response: 102637.4104\n", + "Raw spend: 792177.4047362895\n", + "After adstock: 792177.7380696229\n", + "After hill transform: 0.718208281509674\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 79,460.18\n", + "Adstocked value: 79,460.51\n", + "Saturated value: 0.9644\n", + "Final response: 64781.7857\n", + "Raw spend: 79460.17608945156\n", + "After adstock: 79460.50942278489\n", + "After hill transform: 0.9643657535858433\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 33,233.33\n", + "Adstocked value: 33,233.51\n", + "Saturated value: 0.9692\n", + "Final response: 27119.1567\n", + "Raw spend: 33233.330140841754\n", + "After adstock: 33233.50661142999\n", + "After hill transform: 0.9691508075606674\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 372,365.84\n", + "Adstocked value: 372,367.06\n", + "Saturated value: 0.9173\n", + "Final response: 495486.8006\n", + "Raw spend: 372365.8412983859\n", + "After adstock: 372367.0635206081\n", + "After hill transform: 0.9173355569947295\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 792,177.40\n", + "Adstocked value: 792,177.74\n", + "Saturated value: 0.7182\n", + "Final response: 102637.4104\n", + "Raw spend: 792177.4047362895\n", + "After adstock: 792177.7380696229\n", + "After hill transform: 0.718208281509674\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 79,460.18\n", + "Adstocked value: 79,460.51\n", + "Saturated value: 0.9644\n", + "Final response: 64781.7857\n", + "Raw spend: 79460.17608945156\n", + "After adstock: 79460.50942278489\n", + "After hill transform: 0.9643657535858433\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 33,233.33\n", + "Adstocked value: 33,233.51\n", + "Saturated value: 0.9692\n", + "Final response: 27119.1567\n", + "Raw spend: 33233.330140841754\n", + "After adstock: 33233.50661142999\n", + "After hill transform: 0.9691508075606674\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 372,365.84\n", + "Adstocked value: 372,367.06\n", + "Saturated value: 0.9173\n", + "Final response: 495486.8006\n", + "Raw spend: 372365.8412984008\n", + "After adstock: 372367.063520623\n", + "After hill transform: 0.9173355569947386\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 792,177.40\n", + "Adstocked value: 792,177.74\n", + "Saturated value: 0.7182\n", + "Final response: 102637.4104\n", + "Raw spend: 792177.4047362895\n", + "After adstock: 792177.7380696229\n", + "After hill transform: 0.718208281509674\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 79,460.18\n", + "Adstocked value: 79,460.51\n", + "Saturated value: 0.9644\n", + "Final response: 64781.7857\n", + "Raw spend: 79460.17608945156\n", + "After adstock: 79460.50942278489\n", + "After hill transform: 0.9643657535858433\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 33,233.33\n", + "Adstocked value: 33,233.51\n", + "Saturated value: 0.9692\n", + "Final response: 27119.1567\n", + "Raw spend: 33233.330140841754\n", + "After adstock: 33233.50661142999\n", + "After hill transform: 0.9691508075606674\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 372,365.84\n", + "Adstocked value: 372,367.06\n", + "Saturated value: 0.9173\n", + "Final response: 495486.8006\n", + "Raw spend: 372365.8412983859\n", + "After adstock: 372367.0635206081\n", + "After hill transform: 0.9173355569947295\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 792,177.40\n", + "Adstocked value: 792,177.74\n", + "Saturated value: 0.7182\n", + "Final response: 102637.4104\n", + "Raw spend: 792177.4047363044\n", + "After adstock: 792177.7380696378\n", + "After hill transform: 0.7182082815096762\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 79,460.18\n", + "Adstocked value: 79,460.51\n", + "Saturated value: 0.9644\n", + "Final response: 64781.7857\n", + "Raw spend: 79460.17608945156\n", + "After adstock: 79460.50942278489\n", + "After hill transform: 0.9643657535858433\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 33,233.33\n", + "Adstocked value: 33,233.51\n", + "Saturated value: 0.9692\n", + "Final response: 27119.1567\n", + "Raw spend: 33233.330140841754\n", + "After adstock: 33233.50661142999\n", + "After hill transform: 0.9691508075606674\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 372,365.84\n", + "Adstocked value: 372,367.06\n", + "Saturated value: 0.9173\n", + "Final response: 495486.8006\n", + "Raw spend: 372365.8412983859\n", + "After adstock: 372367.0635206081\n", + "After hill transform: 0.9173355569947295\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 792,177.40\n", + "Adstocked value: 792,177.74\n", + "Saturated value: 0.7182\n", + "Final response: 102637.4104\n", + "Raw spend: 792177.4047362895\n", + "After adstock: 792177.7380696229\n", + "After hill transform: 0.718208281509674\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 79,460.18\n", + "Adstocked value: 79,460.51\n", + "Saturated value: 0.9644\n", + "Final response: 64781.7857\n", + "Raw spend: 79460.17608946646\n", + "After adstock: 79460.50942279979\n", + "After hill transform: 0.9643657535858603\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 33,233.33\n", + "Adstocked value: 33,233.51\n", + "Saturated value: 0.9692\n", + "Final response: 27119.1567\n", + "Raw spend: 33233.330140841754\n", + "After adstock: 33233.50661142999\n", + "After hill transform: 0.9691508075606674\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 372,365.84\n", + "Adstocked value: 372,367.06\n", + "Saturated value: 0.9173\n", + "Final response: 495486.8006\n", + "Raw spend: 372365.8412983859\n", + "After adstock: 372367.0635206081\n", + "After hill transform: 0.9173355569947295\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 792,177.40\n", + "Adstocked value: 792,177.74\n", + "Saturated value: 0.7182\n", + "Final response: 102637.4104\n", + "Raw spend: 792177.4047362895\n", + "After adstock: 792177.7380696229\n", + "After hill transform: 0.718208281509674\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 79,460.18\n", + "Adstocked value: 79,460.51\n", + "Saturated value: 0.9644\n", + "Final response: 64781.7857\n", + "Raw spend: 79460.17608945156\n", + "After adstock: 79460.50942278489\n", + "After hill transform: 0.9643657535858433\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 33,233.33\n", + "Adstocked value: 33,233.51\n", + "Saturated value: 0.9692\n", + "Final response: 27119.1567\n", + "Raw spend: 33233.330140856655\n", + "After adstock: 33233.50661144489\n", + "After hill transform: 0.9691508075607046\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 372,365.84\n", + "Adstocked value: 372,367.06\n", + "Saturated value: 0.9173\n", + "Final response: 495486.8006\n", + "Raw spend: 372365.8412983859\n", + "After adstock: 372367.0635206081\n", + "After hill transform: 0.9173355569947295\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 792,177.40\n", + "Adstocked value: 792,177.74\n", + "Saturated value: 0.7182\n", + "Final response: 102637.4104\n", + "Raw spend: 792177.4047362895\n", + "After adstock: 792177.7380696229\n", + "After hill transform: 0.718208281509674\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 79,460.18\n", + "Adstocked value: 79,460.51\n", + "Saturated value: 0.9644\n", + "Final response: 64781.7857\n", + "Raw spend: 79460.17608945156\n", + "After adstock: 79460.50942278489\n", + "After hill transform: 0.9643657535858433\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 33,233.33\n", + "Adstocked value: 33,233.51\n", + "Saturated value: 0.9692\n", + "Final response: 27119.1567\n", + "Raw spend: 33233.330140841754\n", + "After adstock: 33233.50661142999\n", + "After hill transform: 0.9691508075606674\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 372,365.84\n", + "Adstocked value: 372,367.06\n", + "Saturated value: 0.9173\n", + "Final response: 495486.8006\n", + "Raw spend: 372365.8412984008\n", + "After adstock: 372367.063520623\n", + "After hill transform: 0.9173355569947386\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 792,177.40\n", + "Adstocked value: 792,177.74\n", + "Saturated value: 0.7182\n", + "Final response: 102637.4104\n", + "Raw spend: 792177.4047362895\n", + "After adstock: 792177.7380696229\n", + "After hill transform: 0.718208281509674\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 79,460.18\n", + "Adstocked value: 79,460.51\n", + "Saturated value: 0.9644\n", + "Final response: 64781.7857\n", + "Raw spend: 79460.17608945156\n", + "After adstock: 79460.50942278489\n", + "After hill transform: 0.9643657535858433\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 33,233.33\n", + "Adstocked value: 33,233.51\n", + "Saturated value: 0.9692\n", + "Final response: 27119.1567\n", + "Raw spend: 33233.330140841754\n", + "After adstock: 33233.50661142999\n", + "After hill transform: 0.9691508075606674\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 372,365.84\n", + "Adstocked value: 372,367.06\n", + "Saturated value: 0.9173\n", + "Final response: 495486.8006\n", + "Raw spend: 372365.8412983859\n", + "After adstock: 372367.0635206081\n", + "After hill transform: 0.9173355569947295\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 792,177.40\n", + "Adstocked value: 792,177.74\n", + "Saturated value: 0.7182\n", + "Final response: 102637.4104\n", + "Raw spend: 792177.4047363044\n", + "After adstock: 792177.7380696378\n", + "After hill transform: 0.7182082815096762\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 79,460.18\n", + "Adstocked value: 79,460.51\n", + "Saturated value: 0.9644\n", + "Final response: 64781.7857\n", + "Raw spend: 79460.17608945156\n", + "After adstock: 79460.50942278489\n", + "After hill transform: 0.9643657535858433\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 33,233.33\n", + "Adstocked value: 33,233.51\n", + "Saturated value: 0.9692\n", + "Final response: 27119.1567\n", + "Raw spend: 33233.330140841754\n", + "After adstock: 33233.50661142999\n", + "After hill transform: 0.9691508075606674\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 372,365.84\n", + "Adstocked value: 372,367.06\n", + "Saturated value: 0.9173\n", + "Final response: 495486.8006\n", + "Raw spend: 372365.8412983859\n", + "After adstock: 372367.0635206081\n", + "After hill transform: 0.9173355569947295\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 792,177.40\n", + "Adstocked value: 792,177.74\n", + "Saturated value: 0.7182\n", + "Final response: 102637.4104\n", + "Raw spend: 792177.4047362895\n", + "After adstock: 792177.7380696229\n", + "After hill transform: 0.718208281509674\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 79,460.18\n", + "Adstocked value: 79,460.51\n", + "Saturated value: 0.9644\n", + "Final response: 64781.7857\n", + "Raw spend: 79460.17608946646\n", + "After adstock: 79460.50942279979\n", + "After hill transform: 0.9643657535858603\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 33,233.33\n", + "Adstocked value: 33,233.51\n", + "Saturated value: 0.9692\n", + "Final response: 27119.1567\n", + "Raw spend: 33233.330140841754\n", + "After adstock: 33233.50661142999\n", + "After hill transform: 0.9691508075606674\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 372,365.84\n", + "Adstocked value: 372,367.06\n", + "Saturated value: 0.9173\n", + "Final response: 495486.8006\n", + "Raw spend: 372365.8412983859\n", + "After adstock: 372367.0635206081\n", + "After hill transform: 0.9173355569947295\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 792,177.40\n", + "Adstocked value: 792,177.74\n", + "Saturated value: 0.7182\n", + "Final response: 102637.4104\n", + "Raw spend: 792177.4047362895\n", + "After adstock: 792177.7380696229\n", + "After hill transform: 0.718208281509674\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 79,460.18\n", + "Adstocked value: 79,460.51\n", + "Saturated value: 0.9644\n", + "Final response: 64781.7857\n", + "Raw spend: 79460.17608945156\n", + "After adstock: 79460.50942278489\n", + "After hill transform: 0.9643657535858433\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 33,233.33\n", + "Adstocked value: 33,233.51\n", + "Saturated value: 0.9692\n", + "Final response: 27119.1567\n", + "Raw spend: 33233.330140856655\n", + "After adstock: 33233.50661144489\n", + "After hill transform: 0.9691508075607046\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 402,472.65\n", + "Adstocked value: 402,473.87\n", + "Saturated value: 0.9334\n", + "Final response: 504148.4022\n", + "Raw spend: 402472.6464189822\n", + "After adstock: 402473.86864120443\n", + "After hill transform: 0.9333714939681402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 778,966.54\n", + "Adstocked value: 778,966.88\n", + "Saturated value: 0.7162\n", + "Final response: 102351.5380\n", + "Raw spend: 778966.5421237081\n", + "After adstock: 778966.8754570414\n", + "After hill transform: 0.7162078808193378\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 69,166.65\n", + "Adstocked value: 69,166.98\n", + "Saturated value: 0.9495\n", + "Final response: 63779.8494\n", + "Raw spend: 69166.65026520069\n", + "After adstock: 69166.98359853402\n", + "After hill transform: 0.9494505571083033\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 37,032.29\n", + "Adstocked value: 37,032.47\n", + "Saturated value: 0.9770\n", + "Final response: 27337.9858\n", + "Raw spend: 37032.290584299146\n", + "After adstock: 37032.467054887384\n", + "After hill transform: 0.9769710509295947\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 402,472.65\n", + "Adstocked value: 402,473.87\n", + "Saturated value: 0.9334\n", + "Final response: 504148.4022\n", + "Raw spend: 402472.6464189822\n", + "After adstock: 402473.86864120443\n", + "After hill transform: 0.9333714939681402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 778,966.54\n", + "Adstocked value: 778,966.88\n", + "Saturated value: 0.7162\n", + "Final response: 102351.5380\n", + "Raw spend: 778966.5421237081\n", + "After adstock: 778966.8754570414\n", + "After hill transform: 0.7162078808193378\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 69,166.65\n", + "Adstocked value: 69,166.98\n", + "Saturated value: 0.9495\n", + "Final response: 63779.8494\n", + "Raw spend: 69166.65026520069\n", + "After adstock: 69166.98359853402\n", + "After hill transform: 0.9494505571083033\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 37,032.29\n", + "Adstocked value: 37,032.47\n", + "Saturated value: 0.9770\n", + "Final response: 27337.9858\n", + "Raw spend: 37032.290584299146\n", + "After adstock: 37032.467054887384\n", + "After hill transform: 0.9769710509295947\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 402,472.65\n", + "Adstocked value: 402,473.87\n", + "Saturated value: 0.9334\n", + "Final response: 504148.4022\n", + "Raw spend: 402472.6464189971\n", + "After adstock: 402473.86864121933\n", + "After hill transform: 0.9333714939681471\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 778,966.54\n", + "Adstocked value: 778,966.88\n", + "Saturated value: 0.7162\n", + "Final response: 102351.5380\n", + "Raw spend: 778966.5421237081\n", + "After adstock: 778966.8754570414\n", + "After hill transform: 0.7162078808193378\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 69,166.65\n", + "Adstocked value: 69,166.98\n", + "Saturated value: 0.9495\n", + "Final response: 63779.8494\n", + "Raw spend: 69166.65026520069\n", + "After adstock: 69166.98359853402\n", + "After hill transform: 0.9494505571083033\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 37,032.29\n", + "Adstocked value: 37,032.47\n", + "Saturated value: 0.9770\n", + "Final response: 27337.9858\n", + "Raw spend: 37032.290584299146\n", + "After adstock: 37032.467054887384\n", + "After hill transform: 0.9769710509295947\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 402,472.65\n", + "Adstocked value: 402,473.87\n", + "Saturated value: 0.9334\n", + "Final response: 504148.4022\n", + "Raw spend: 402472.6464189822\n", + "After adstock: 402473.86864120443\n", + "After hill transform: 0.9333714939681402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 778,966.54\n", + "Adstocked value: 778,966.88\n", + "Saturated value: 0.7162\n", + "Final response: 102351.5380\n", + "Raw spend: 778966.542123723\n", + "After adstock: 778966.8754570563\n", + "After hill transform: 0.7162078808193401\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 69,166.65\n", + "Adstocked value: 69,166.98\n", + "Saturated value: 0.9495\n", + "Final response: 63779.8494\n", + "Raw spend: 69166.65026520069\n", + "After adstock: 69166.98359853402\n", + "After hill transform: 0.9494505571083033\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 37,032.29\n", + "Adstocked value: 37,032.47\n", + "Saturated value: 0.9770\n", + "Final response: 27337.9858\n", + "Raw spend: 37032.290584299146\n", + "After adstock: 37032.467054887384\n", + "After hill transform: 0.9769710509295947\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 402,472.65\n", + "Adstocked value: 402,473.87\n", + "Saturated value: 0.9334\n", + "Final response: 504148.4022\n", + "Raw spend: 402472.6464189822\n", + "After adstock: 402473.86864120443\n", + "After hill transform: 0.9333714939681402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 778,966.54\n", + "Adstocked value: 778,966.88\n", + "Saturated value: 0.7162\n", + "Final response: 102351.5380\n", + "Raw spend: 778966.5421237081\n", + "After adstock: 778966.8754570414\n", + "After hill transform: 0.7162078808193378\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 69,166.65\n", + "Adstocked value: 69,166.98\n", + "Saturated value: 0.9495\n", + "Final response: 63779.8494\n", + "Raw spend: 69166.65026521559\n", + "After adstock: 69166.98359854892\n", + "After hill transform: 0.9494505571083305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 37,032.29\n", + "Adstocked value: 37,032.47\n", + "Saturated value: 0.9770\n", + "Final response: 27337.9858\n", + "Raw spend: 37032.290584299146\n", + "After adstock: 37032.467054887384\n", + "After hill transform: 0.9769710509295947\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 402,472.65\n", + "Adstocked value: 402,473.87\n", + "Saturated value: 0.9334\n", + "Final response: 504148.4022\n", + "Raw spend: 402472.6464189822\n", + "After adstock: 402473.86864120443\n", + "After hill transform: 0.9333714939681402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 778,966.54\n", + "Adstocked value: 778,966.88\n", + "Saturated value: 0.7162\n", + "Final response: 102351.5380\n", + "Raw spend: 778966.5421237081\n", + "After adstock: 778966.8754570414\n", + "After hill transform: 0.7162078808193378\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 69,166.65\n", + "Adstocked value: 69,166.98\n", + "Saturated value: 0.9495\n", + "Final response: 63779.8494\n", + "Raw spend: 69166.65026520069\n", + "After adstock: 69166.98359853402\n", + "After hill transform: 0.9494505571083033\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 37,032.29\n", + "Adstocked value: 37,032.47\n", + "Saturated value: 0.9770\n", + "Final response: 27337.9858\n", + "Raw spend: 37032.29058431405\n", + "After adstock: 37032.467054902285\n", + "After hill transform: 0.9769710509296198\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 402,472.65\n", + "Adstocked value: 402,473.87\n", + "Saturated value: 0.9334\n", + "Final response: 504148.4022\n", + "Raw spend: 402472.6464189822\n", + "After adstock: 402473.86864120443\n", + "After hill transform: 0.9333714939681402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 778,966.54\n", + "Adstocked value: 778,966.88\n", + "Saturated value: 0.7162\n", + "Final response: 102351.5380\n", + "Raw spend: 778966.5421237081\n", + "After adstock: 778966.8754570414\n", + "After hill transform: 0.7162078808193378\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 69,166.65\n", + "Adstocked value: 69,166.98\n", + "Saturated value: 0.9495\n", + "Final response: 63779.8494\n", + "Raw spend: 69166.65026520069\n", + "After adstock: 69166.98359853402\n", + "After hill transform: 0.9494505571083033\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 37,032.29\n", + "Adstocked value: 37,032.47\n", + "Saturated value: 0.9770\n", + "Final response: 27337.9858\n", + "Raw spend: 37032.290584299146\n", + "After adstock: 37032.467054887384\n", + "After hill transform: 0.9769710509295947\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 402,472.65\n", + "Adstocked value: 402,473.87\n", + "Saturated value: 0.9334\n", + "Final response: 504148.4022\n", + "Raw spend: 402472.6464189971\n", + "After adstock: 402473.86864121933\n", + "After hill transform: 0.9333714939681471\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 778,966.54\n", + "Adstocked value: 778,966.88\n", + "Saturated value: 0.7162\n", + "Final response: 102351.5380\n", + "Raw spend: 778966.5421237081\n", + "After adstock: 778966.8754570414\n", + "After hill transform: 0.7162078808193378\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 69,166.65\n", + "Adstocked value: 69,166.98\n", + "Saturated value: 0.9495\n", + "Final response: 63779.8494\n", + "Raw spend: 69166.65026520069\n", + "After adstock: 69166.98359853402\n", + "After hill transform: 0.9494505571083033\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 37,032.29\n", + "Adstocked value: 37,032.47\n", + "Saturated value: 0.9770\n", + "Final response: 27337.9858\n", + "Raw spend: 37032.290584299146\n", + "After adstock: 37032.467054887384\n", + "After hill transform: 0.9769710509295947\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 402,472.65\n", + "Adstocked value: 402,473.87\n", + "Saturated value: 0.9334\n", + "Final response: 504148.4022\n", + "Raw spend: 402472.6464189822\n", + "After adstock: 402473.86864120443\n", + "After hill transform: 0.9333714939681402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 778,966.54\n", + "Adstocked value: 778,966.88\n", + "Saturated value: 0.7162\n", + "Final response: 102351.5380\n", + "Raw spend: 778966.542123723\n", + "After adstock: 778966.8754570563\n", + "After hill transform: 0.7162078808193401\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 69,166.65\n", + "Adstocked value: 69,166.98\n", + "Saturated value: 0.9495\n", + "Final response: 63779.8494\n", + "Raw spend: 69166.65026520069\n", + "After adstock: 69166.98359853402\n", + "After hill transform: 0.9494505571083033\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 37,032.29\n", + "Adstocked value: 37,032.47\n", + "Saturated value: 0.9770\n", + "Final response: 27337.9858\n", + "Raw spend: 37032.290584299146\n", + "After adstock: 37032.467054887384\n", + "After hill transform: 0.9769710509295947\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 402,472.65\n", + "Adstocked value: 402,473.87\n", + "Saturated value: 0.9334\n", + "Final response: 504148.4022\n", + "Raw spend: 402472.6464189822\n", + "After adstock: 402473.86864120443\n", + "After hill transform: 0.9333714939681402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 778,966.54\n", + "Adstocked value: 778,966.88\n", + "Saturated value: 0.7162\n", + "Final response: 102351.5380\n", + "Raw spend: 778966.5421237081\n", + "After adstock: 778966.8754570414\n", + "After hill transform: 0.7162078808193378\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 69,166.65\n", + "Adstocked value: 69,166.98\n", + "Saturated value: 0.9495\n", + "Final response: 63779.8494\n", + "Raw spend: 69166.65026521559\n", + "After adstock: 69166.98359854892\n", + "After hill transform: 0.9494505571083305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 37,032.29\n", + "Adstocked value: 37,032.47\n", + "Saturated value: 0.9770\n", + "Final response: 27337.9858\n", + "Raw spend: 37032.290584299146\n", + "After adstock: 37032.467054887384\n", + "After hill transform: 0.9769710509295947\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 402,472.65\n", + "Adstocked value: 402,473.87\n", + "Saturated value: 0.9334\n", + "Final response: 504148.4022\n", + "Raw spend: 402472.6464189822\n", + "After adstock: 402473.86864120443\n", + "After hill transform: 0.9333714939681402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 778,966.54\n", + "Adstocked value: 778,966.88\n", + "Saturated value: 0.7162\n", + "Final response: 102351.5380\n", + "Raw spend: 778966.5421237081\n", + "After adstock: 778966.8754570414\n", + "After hill transform: 0.7162078808193378\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 69,166.65\n", + "Adstocked value: 69,166.98\n", + "Saturated value: 0.9495\n", + "Final response: 63779.8494\n", + "Raw spend: 69166.65026520069\n", + "After adstock: 69166.98359853402\n", + "After hill transform: 0.9494505571083033\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 37,032.29\n", + "Adstocked value: 37,032.47\n", + "Saturated value: 0.9770\n", + "Final response: 27337.9858\n", + "Raw spend: 37032.29058431405\n", + "After adstock: 37032.467054902285\n", + "After hill transform: 0.9769710509296198\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 446,477.14\n", + "Adstocked value: 446,478.36\n", + "Saturated value: 0.9503\n", + "Final response: 513287.7505\n", + "Raw spend: 446477.1351055788\n", + "After adstock: 446478.35732780106\n", + "After hill transform: 0.9502919229027068\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 763,082.85\n", + "Adstocked value: 763,083.19\n", + "Saturated value: 0.7137\n", + "Final response: 101999.6741\n", + "Raw spend: 763082.8518269793\n", + "After adstock: 763083.1851603127\n", + "After hill transform: 0.713745703267103\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 54,471.75\n", + "Adstocked value: 54,472.09\n", + "Saturated value: 0.9092\n", + "Final response: 61077.5386\n", + "Raw spend: 54471.75204244818\n", + "After adstock: 54472.08537578151\n", + "After hill transform: 0.9092229535923537\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,449.46\n", + "Adstocked value: 41,449.64\n", + "Saturated value: 0.9831\n", + "Final response: 27508.1136\n", + "Raw spend: 41449.45868419141\n", + "After adstock: 41449.63515477965\n", + "After hill transform: 0.9830508650241307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 446,477.14\n", + "Adstocked value: 446,478.36\n", + "Saturated value: 0.9503\n", + "Final response: 513287.7505\n", + "Raw spend: 446477.1351055788\n", + "After adstock: 446478.35732780106\n", + "After hill transform: 0.9502919229027068\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 763,082.85\n", + "Adstocked value: 763,083.19\n", + "Saturated value: 0.7137\n", + "Final response: 101999.6741\n", + "Raw spend: 763082.8518269793\n", + "After adstock: 763083.1851603127\n", + "After hill transform: 0.713745703267103\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 54,471.75\n", + "Adstocked value: 54,472.09\n", + "Saturated value: 0.9092\n", + "Final response: 61077.5386\n", + "Raw spend: 54471.75204244818\n", + "After adstock: 54472.08537578151\n", + "After hill transform: 0.9092229535923537\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,449.46\n", + "Adstocked value: 41,449.64\n", + "Saturated value: 0.9831\n", + "Final response: 27508.1136\n", + "Raw spend: 41449.45868419141\n", + "After adstock: 41449.63515477965\n", + "After hill transform: 0.9830508650241307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 446,477.14\n", + "Adstocked value: 446,478.36\n", + "Saturated value: 0.9503\n", + "Final response: 513287.7505\n", + "Raw spend: 446477.1351055937\n", + "After adstock: 446478.35732781596\n", + "After hill transform: 0.9502919229027115\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 763,082.85\n", + "Adstocked value: 763,083.19\n", + "Saturated value: 0.7137\n", + "Final response: 101999.6741\n", + "Raw spend: 763082.8518269793\n", + "After adstock: 763083.1851603127\n", + "After hill transform: 0.713745703267103\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 54,471.75\n", + "Adstocked value: 54,472.09\n", + "Saturated value: 0.9092\n", + "Final response: 61077.5386\n", + "Raw spend: 54471.75204244818\n", + "After adstock: 54472.08537578151\n", + "After hill transform: 0.9092229535923537\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,449.46\n", + "Adstocked value: 41,449.64\n", + "Saturated value: 0.9831\n", + "Final response: 27508.1136\n", + "Raw spend: 41449.45868419141\n", + "After adstock: 41449.63515477965\n", + "After hill transform: 0.9830508650241307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 446,477.14\n", + "Adstocked value: 446,478.36\n", + "Saturated value: 0.9503\n", + "Final response: 513287.7505\n", + "Raw spend: 446477.1351055788\n", + "After adstock: 446478.35732780106\n", + "After hill transform: 0.9502919229027068\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 763,082.85\n", + "Adstocked value: 763,083.19\n", + "Saturated value: 0.7137\n", + "Final response: 101999.6741\n", + "Raw spend: 763082.8518269942\n", + "After adstock: 763083.1851603276\n", + "After hill transform: 0.7137457032671054\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 54,471.75\n", + "Adstocked value: 54,472.09\n", + "Saturated value: 0.9092\n", + "Final response: 61077.5386\n", + "Raw spend: 54471.75204244818\n", + "After adstock: 54472.08537578151\n", + "After hill transform: 0.9092229535923537\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,449.46\n", + "Adstocked value: 41,449.64\n", + "Saturated value: 0.9831\n", + "Final response: 27508.1136\n", + "Raw spend: 41449.45868419141\n", + "After adstock: 41449.63515477965\n", + "After hill transform: 0.9830508650241307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 446,477.14\n", + "Adstocked value: 446,478.36\n", + "Saturated value: 0.9503\n", + "Final response: 513287.7505\n", + "Raw spend: 446477.1351055788\n", + "After adstock: 446478.35732780106\n", + "After hill transform: 0.9502919229027068\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 763,082.85\n", + "Adstocked value: 763,083.19\n", + "Saturated value: 0.7137\n", + "Final response: 101999.6741\n", + "Raw spend: 763082.8518269793\n", + "After adstock: 763083.1851603127\n", + "After hill transform: 0.713745703267103\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 54,471.75\n", + "Adstocked value: 54,472.09\n", + "Saturated value: 0.9092\n", + "Final response: 61077.5386\n", + "Raw spend: 54471.75204246308\n", + "After adstock: 54472.085375796414\n", + "After hill transform: 0.9092229535924132\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,449.46\n", + "Adstocked value: 41,449.64\n", + "Saturated value: 0.9831\n", + "Final response: 27508.1136\n", + "Raw spend: 41449.45868419141\n", + "After adstock: 41449.63515477965\n", + "After hill transform: 0.9830508650241307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 446,477.14\n", + "Adstocked value: 446,478.36\n", + "Saturated value: 0.9503\n", + "Final response: 513287.7505\n", + "Raw spend: 446477.1351055788\n", + "After adstock: 446478.35732780106\n", + "After hill transform: 0.9502919229027068\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 763,082.85\n", + "Adstocked value: 763,083.19\n", + "Saturated value: 0.7137\n", + "Final response: 101999.6741\n", + "Raw spend: 763082.8518269793\n", + "After adstock: 763083.1851603127\n", + "After hill transform: 0.713745703267103\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 54,471.75\n", + "Adstocked value: 54,472.09\n", + "Saturated value: 0.9092\n", + "Final response: 61077.5386\n", + "Raw spend: 54471.75204244818\n", + "After adstock: 54472.08537578151\n", + "After hill transform: 0.9092229535923537\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,449.46\n", + "Adstocked value: 41,449.64\n", + "Saturated value: 0.9831\n", + "Final response: 27508.1136\n", + "Raw spend: 41449.458684206315\n", + "After adstock: 41449.63515479455\n", + "After hill transform: 0.9830508650241474\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 446,477.14\n", + "Adstocked value: 446,478.36\n", + "Saturated value: 0.9503\n", + "Final response: 513287.7505\n", + "Raw spend: 446477.1351055788\n", + "After adstock: 446478.35732780106\n", + "After hill transform: 0.9502919229027068\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 763,082.85\n", + "Adstocked value: 763,083.19\n", + "Saturated value: 0.7137\n", + "Final response: 101999.6741\n", + "Raw spend: 763082.8518269793\n", + "After adstock: 763083.1851603127\n", + "After hill transform: 0.713745703267103\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 54,471.75\n", + "Adstocked value: 54,472.09\n", + "Saturated value: 0.9092\n", + "Final response: 61077.5386\n", + "Raw spend: 54471.75204244818\n", + "After adstock: 54472.08537578151\n", + "After hill transform: 0.9092229535923537\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,449.46\n", + "Adstocked value: 41,449.64\n", + "Saturated value: 0.9831\n", + "Final response: 27508.1136\n", + "Raw spend: 41449.45868419141\n", + "After adstock: 41449.63515477965\n", + "After hill transform: 0.9830508650241307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 446,477.14\n", + "Adstocked value: 446,478.36\n", + "Saturated value: 0.9503\n", + "Final response: 513287.7505\n", + "Raw spend: 446477.1351055937\n", + "After adstock: 446478.35732781596\n", + "After hill transform: 0.9502919229027115\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 763,082.85\n", + "Adstocked value: 763,083.19\n", + "Saturated value: 0.7137\n", + "Final response: 101999.6741\n", + "Raw spend: 763082.8518269793\n", + "After adstock: 763083.1851603127\n", + "After hill transform: 0.713745703267103\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 54,471.75\n", + "Adstocked value: 54,472.09\n", + "Saturated value: 0.9092\n", + "Final response: 61077.5386\n", + "Raw spend: 54471.75204244818\n", + "After adstock: 54472.08537578151\n", + "After hill transform: 0.9092229535923537\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,449.46\n", + "Adstocked value: 41,449.64\n", + "Saturated value: 0.9831\n", + "Final response: 27508.1136\n", + "Raw spend: 41449.45868419141\n", + "After adstock: 41449.63515477965\n", + "After hill transform: 0.9830508650241307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 446,477.14\n", + "Adstocked value: 446,478.36\n", + "Saturated value: 0.9503\n", + "Final response: 513287.7505\n", + "Raw spend: 446477.1351055788\n", + "After adstock: 446478.35732780106\n", + "After hill transform: 0.9502919229027068\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 763,082.85\n", + "Adstocked value: 763,083.19\n", + "Saturated value: 0.7137\n", + "Final response: 101999.6741\n", + "Raw spend: 763082.8518269942\n", + "After adstock: 763083.1851603276\n", + "After hill transform: 0.7137457032671054\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 54,471.75\n", + "Adstocked value: 54,472.09\n", + "Saturated value: 0.9092\n", + "Final response: 61077.5386\n", + "Raw spend: 54471.75204244818\n", + "After adstock: 54472.08537578151\n", + "After hill transform: 0.9092229535923537\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,449.46\n", + "Adstocked value: 41,449.64\n", + "Saturated value: 0.9831\n", + "Final response: 27508.1136\n", + "Raw spend: 41449.45868419141\n", + "After adstock: 41449.63515477965\n", + "After hill transform: 0.9830508650241307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 446,477.14\n", + "Adstocked value: 446,478.36\n", + "Saturated value: 0.9503\n", + "Final response: 513287.7505\n", + "Raw spend: 446477.1351055788\n", + "After adstock: 446478.35732780106\n", + "After hill transform: 0.9502919229027068\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 763,082.85\n", + "Adstocked value: 763,083.19\n", + "Saturated value: 0.7137\n", + "Final response: 101999.6741\n", + "Raw spend: 763082.8518269793\n", + "After adstock: 763083.1851603127\n", + "After hill transform: 0.713745703267103\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 54,471.75\n", + "Adstocked value: 54,472.09\n", + "Saturated value: 0.9092\n", + "Final response: 61077.5386\n", + "Raw spend: 54471.75204246308\n", + "After adstock: 54472.085375796414\n", + "After hill transform: 0.9092229535924132\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,449.46\n", + "Adstocked value: 41,449.64\n", + "Saturated value: 0.9831\n", + "Final response: 27508.1136\n", + "Raw spend: 41449.45868419141\n", + "After adstock: 41449.63515477965\n", + "After hill transform: 0.9830508650241307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 446,477.14\n", + "Adstocked value: 446,478.36\n", + "Saturated value: 0.9503\n", + "Final response: 513287.7505\n", + "Raw spend: 446477.1351055788\n", + "After adstock: 446478.35732780106\n", + "After hill transform: 0.9502919229027068\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 763,082.85\n", + "Adstocked value: 763,083.19\n", + "Saturated value: 0.7137\n", + "Final response: 101999.6741\n", + "Raw spend: 763082.8518269793\n", + "After adstock: 763083.1851603127\n", + "After hill transform: 0.713745703267103\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 54,471.75\n", + "Adstocked value: 54,472.09\n", + "Saturated value: 0.9092\n", + "Final response: 61077.5386\n", + "Raw spend: 54471.75204244818\n", + "After adstock: 54472.08537578151\n", + "After hill transform: 0.9092229535923537\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,449.46\n", + "Adstocked value: 41,449.64\n", + "Saturated value: 0.9831\n", + "Final response: 27508.1136\n", + "Raw spend: 41449.458684206315\n", + "After adstock: 41449.63515479455\n", + "After hill transform: 0.9830508650241474\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 747,224.91\n", + "Adstocked value: 747,225.25\n", + "Saturated value: 0.7112\n", + "Final response: 101639.1220\n", + "Raw spend: 747224.9137283147\n", + "After adstock: 747225.247061648\n", + "After hill transform: 0.711222729069714\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,477.35\n", + "Adstocked value: 51,477.68\n", + "Saturated value: 0.8962\n", + "Final response: 60200.4735\n", + "Raw spend: 51477.34942342579\n", + "After adstock: 51477.682756759124\n", + "After hill transform: 0.8961666365165469\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,715.54\n", + "Adstocked value: 42,715.72\n", + "Saturated value: 0.9844\n", + "Final response: 27545.5163\n", + "Raw spend: 42715.540939997525\n", + "After adstock: 42715.71741058576\n", + "After hill transform: 0.984387516049435\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 747,224.91\n", + "Adstocked value: 747,225.25\n", + "Saturated value: 0.7112\n", + "Final response: 101639.1220\n", + "Raw spend: 747224.9137283147\n", + "After adstock: 747225.247061648\n", + "After hill transform: 0.711222729069714\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,477.35\n", + "Adstocked value: 51,477.68\n", + "Saturated value: 0.8962\n", + "Final response: 60200.4735\n", + "Raw spend: 51477.34942342579\n", + "After adstock: 51477.682756759124\n", + "After hill transform: 0.8961666365165469\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,715.54\n", + "Adstocked value: 42,715.72\n", + "Saturated value: 0.9844\n", + "Final response: 27545.5163\n", + "Raw spend: 42715.540939997525\n", + "After adstock: 42715.71741058576\n", + "After hill transform: 0.984387516049435\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 747,224.91\n", + "Adstocked value: 747,225.25\n", + "Saturated value: 0.7112\n", + "Final response: 101639.1220\n", + "Raw spend: 747224.9137283147\n", + "After adstock: 747225.247061648\n", + "After hill transform: 0.711222729069714\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,477.35\n", + "Adstocked value: 51,477.68\n", + "Saturated value: 0.8962\n", + "Final response: 60200.4735\n", + "Raw spend: 51477.34942342579\n", + "After adstock: 51477.682756759124\n", + "After hill transform: 0.8961666365165469\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,715.54\n", + "Adstocked value: 42,715.72\n", + "Saturated value: 0.9844\n", + "Final response: 27545.5163\n", + "Raw spend: 42715.540939997525\n", + "After adstock: 42715.71741058576\n", + "After hill transform: 0.984387516049435\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 747,224.91\n", + "Adstocked value: 747,225.25\n", + "Saturated value: 0.7112\n", + "Final response: 101639.1220\n", + "Raw spend: 747224.9137283296\n", + "After adstock: 747225.247061663\n", + "After hill transform: 0.7112227290697165\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,477.35\n", + "Adstocked value: 51,477.68\n", + "Saturated value: 0.8962\n", + "Final response: 60200.4735\n", + "Raw spend: 51477.34942342579\n", + "After adstock: 51477.682756759124\n", + "After hill transform: 0.8961666365165469\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,715.54\n", + "Adstocked value: 42,715.72\n", + "Saturated value: 0.9844\n", + "Final response: 27545.5163\n", + "Raw spend: 42715.540939997525\n", + "After adstock: 42715.71741058576\n", + "After hill transform: 0.984387516049435\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 747,224.91\n", + "Adstocked value: 747,225.25\n", + "Saturated value: 0.7112\n", + "Final response: 101639.1220\n", + "Raw spend: 747224.9137283147\n", + "After adstock: 747225.247061648\n", + "After hill transform: 0.711222729069714\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,477.35\n", + "Adstocked value: 51,477.68\n", + "Saturated value: 0.8962\n", + "Final response: 60200.4735\n", + "Raw spend: 51477.34942344069\n", + "After adstock: 51477.682756774026\n", + "After hill transform: 0.8961666365166179\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,715.54\n", + "Adstocked value: 42,715.72\n", + "Saturated value: 0.9844\n", + "Final response: 27545.5163\n", + "Raw spend: 42715.540939997525\n", + "After adstock: 42715.71741058576\n", + "After hill transform: 0.984387516049435\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 747,224.91\n", + "Adstocked value: 747,225.25\n", + "Saturated value: 0.7112\n", + "Final response: 101639.1220\n", + "Raw spend: 747224.9137283147\n", + "After adstock: 747225.247061648\n", + "After hill transform: 0.711222729069714\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,477.35\n", + "Adstocked value: 51,477.68\n", + "Saturated value: 0.8962\n", + "Final response: 60200.4735\n", + "Raw spend: 51477.34942342579\n", + "After adstock: 51477.682756759124\n", + "After hill transform: 0.8961666365165469\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,715.54\n", + "Adstocked value: 42,715.72\n", + "Saturated value: 0.9844\n", + "Final response: 27545.5163\n", + "Raw spend: 42715.540940012426\n", + "After adstock: 42715.717410600664\n", + "After hill transform: 0.9843875160494499\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 747,224.91\n", + "Adstocked value: 747,225.25\n", + "Saturated value: 0.7112\n", + "Final response: 101639.1220\n", + "Raw spend: 747224.9137283147\n", + "After adstock: 747225.247061648\n", + "After hill transform: 0.711222729069714\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,477.35\n", + "Adstocked value: 51,477.68\n", + "Saturated value: 0.8962\n", + "Final response: 60200.4735\n", + "Raw spend: 51477.34942342579\n", + "After adstock: 51477.682756759124\n", + "After hill transform: 0.8961666365165469\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,715.54\n", + "Adstocked value: 42,715.72\n", + "Saturated value: 0.9844\n", + "Final response: 27545.5163\n", + "Raw spend: 42715.540939997525\n", + "After adstock: 42715.71741058576\n", + "After hill transform: 0.984387516049435\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 747,224.91\n", + "Adstocked value: 747,225.25\n", + "Saturated value: 0.7112\n", + "Final response: 101639.1220\n", + "Raw spend: 747224.9137283147\n", + "After adstock: 747225.247061648\n", + "After hill transform: 0.711222729069714\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,477.35\n", + "Adstocked value: 51,477.68\n", + "Saturated value: 0.8962\n", + "Final response: 60200.4735\n", + "Raw spend: 51477.34942342579\n", + "After adstock: 51477.682756759124\n", + "After hill transform: 0.8961666365165469\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,715.54\n", + "Adstocked value: 42,715.72\n", + "Saturated value: 0.9844\n", + "Final response: 27545.5163\n", + "Raw spend: 42715.540939997525\n", + "After adstock: 42715.71741058576\n", + "After hill transform: 0.984387516049435\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 747,224.91\n", + "Adstocked value: 747,225.25\n", + "Saturated value: 0.7112\n", + "Final response: 101639.1220\n", + "Raw spend: 747224.9137283296\n", + "After adstock: 747225.247061663\n", + "After hill transform: 0.7112227290697165\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,477.35\n", + "Adstocked value: 51,477.68\n", + "Saturated value: 0.8962\n", + "Final response: 60200.4735\n", + "Raw spend: 51477.34942342579\n", + "After adstock: 51477.682756759124\n", + "After hill transform: 0.8961666365165469\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,715.54\n", + "Adstocked value: 42,715.72\n", + "Saturated value: 0.9844\n", + "Final response: 27545.5163\n", + "Raw spend: 42715.540939997525\n", + "After adstock: 42715.71741058576\n", + "After hill transform: 0.984387516049435\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 747,224.91\n", + "Adstocked value: 747,225.25\n", + "Saturated value: 0.7112\n", + "Final response: 101639.1220\n", + "Raw spend: 747224.9137283147\n", + "After adstock: 747225.247061648\n", + "After hill transform: 0.711222729069714\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,477.35\n", + "Adstocked value: 51,477.68\n", + "Saturated value: 0.8962\n", + "Final response: 60200.4735\n", + "Raw spend: 51477.34942344069\n", + "After adstock: 51477.682756774026\n", + "After hill transform: 0.8961666365166179\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,715.54\n", + "Adstocked value: 42,715.72\n", + "Saturated value: 0.9844\n", + "Final response: 27545.5163\n", + "Raw spend: 42715.540939997525\n", + "After adstock: 42715.71741058576\n", + "After hill transform: 0.984387516049435\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 747,224.91\n", + "Adstocked value: 747,225.25\n", + "Saturated value: 0.7112\n", + "Final response: 101639.1220\n", + "Raw spend: 747224.9137283147\n", + "After adstock: 747225.247061648\n", + "After hill transform: 0.711222729069714\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,477.35\n", + "Adstocked value: 51,477.68\n", + "Saturated value: 0.8962\n", + "Final response: 60200.4735\n", + "Raw spend: 51477.34942342579\n", + "After adstock: 51477.682756759124\n", + "After hill transform: 0.8961666365165469\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,715.54\n", + "Adstocked value: 42,715.72\n", + "Saturated value: 0.9844\n", + "Final response: 27545.5163\n", + "Raw spend: 42715.540940012426\n", + "After adstock: 42715.717410600664\n", + "After hill transform: 0.9843875160494499\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 747,905.95\n", + "Adstocked value: 747,906.28\n", + "Saturated value: 0.7113\n", + "Final response: 101654.8020\n", + "Raw spend: 747905.9488496338\n", + "After adstock: 747906.2821829672\n", + "After hill transform: 0.7113324503104411\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,852.12\n", + "Adstocked value: 51,852.45\n", + "Saturated value: 0.8979\n", + "Final response: 60318.9407\n", + "Raw spend: 51852.119330822694\n", + "After adstock: 51852.45266415603\n", + "After hill transform: 0.897930183160028\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,277.71\n", + "Adstocked value: 42,277.88\n", + "Saturated value: 0.9839\n", + "Final response: 27533.0474\n", + "Raw spend: 42277.70842990137\n", + "After adstock: 42277.88490048961\n", + "After hill transform: 0.983941920649034\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 747,905.95\n", + "Adstocked value: 747,906.28\n", + "Saturated value: 0.7113\n", + "Final response: 101654.8020\n", + "Raw spend: 747905.9488496338\n", + "After adstock: 747906.2821829672\n", + "After hill transform: 0.7113324503104411\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,852.12\n", + "Adstocked value: 51,852.45\n", + "Saturated value: 0.8979\n", + "Final response: 60318.9407\n", + "Raw spend: 51852.119330822694\n", + "After adstock: 51852.45266415603\n", + "After hill transform: 0.897930183160028\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,277.71\n", + "Adstocked value: 42,277.88\n", + "Saturated value: 0.9839\n", + "Final response: 27533.0474\n", + "Raw spend: 42277.70842990137\n", + "After adstock: 42277.88490048961\n", + "After hill transform: 0.983941920649034\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 747,905.95\n", + "Adstocked value: 747,906.28\n", + "Saturated value: 0.7113\n", + "Final response: 101654.8020\n", + "Raw spend: 747905.9488496338\n", + "After adstock: 747906.2821829672\n", + "After hill transform: 0.7113324503104411\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,852.12\n", + "Adstocked value: 51,852.45\n", + "Saturated value: 0.8979\n", + "Final response: 60318.9407\n", + "Raw spend: 51852.119330822694\n", + "After adstock: 51852.45266415603\n", + "After hill transform: 0.897930183160028\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,277.71\n", + "Adstocked value: 42,277.88\n", + "Saturated value: 0.9839\n", + "Final response: 27533.0474\n", + "Raw spend: 42277.70842990137\n", + "After adstock: 42277.88490048961\n", + "After hill transform: 0.983941920649034\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 747,905.95\n", + "Adstocked value: 747,906.28\n", + "Saturated value: 0.7113\n", + "Final response: 101654.8020\n", + "Raw spend: 747905.9488496487\n", + "After adstock: 747906.2821829821\n", + "After hill transform: 0.7113324503104435\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,852.12\n", + "Adstocked value: 51,852.45\n", + "Saturated value: 0.8979\n", + "Final response: 60318.9407\n", + "Raw spend: 51852.119330822694\n", + "After adstock: 51852.45266415603\n", + "After hill transform: 0.897930183160028\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,277.71\n", + "Adstocked value: 42,277.88\n", + "Saturated value: 0.9839\n", + "Final response: 27533.0474\n", + "Raw spend: 42277.70842990137\n", + "After adstock: 42277.88490048961\n", + "After hill transform: 0.983941920649034\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 747,905.95\n", + "Adstocked value: 747,906.28\n", + "Saturated value: 0.7113\n", + "Final response: 101654.8020\n", + "Raw spend: 747905.9488496338\n", + "After adstock: 747906.2821829672\n", + "After hill transform: 0.7113324503104411\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,852.12\n", + "Adstocked value: 51,852.45\n", + "Saturated value: 0.8979\n", + "Final response: 60318.9407\n", + "Raw spend: 51852.119330837595\n", + "After adstock: 51852.45266417093\n", + "After hill transform: 0.8979301831600973\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,277.71\n", + "Adstocked value: 42,277.88\n", + "Saturated value: 0.9839\n", + "Final response: 27533.0474\n", + "Raw spend: 42277.70842990137\n", + "After adstock: 42277.88490048961\n", + "After hill transform: 0.983941920649034\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 747,905.95\n", + "Adstocked value: 747,906.28\n", + "Saturated value: 0.7113\n", + "Final response: 101654.8020\n", + "Raw spend: 747905.9488496338\n", + "After adstock: 747906.2821829672\n", + "After hill transform: 0.7113324503104411\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,852.12\n", + "Adstocked value: 51,852.45\n", + "Saturated value: 0.8979\n", + "Final response: 60318.9407\n", + "Raw spend: 51852.119330822694\n", + "After adstock: 51852.45266415603\n", + "After hill transform: 0.897930183160028\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,277.71\n", + "Adstocked value: 42,277.88\n", + "Saturated value: 0.9839\n", + "Final response: 27533.0474\n", + "Raw spend: 42277.708429916274\n", + "After adstock: 42277.88490050451\n", + "After hill transform: 0.9839419206490494\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 747,905.95\n", + "Adstocked value: 747,906.28\n", + "Saturated value: 0.7113\n", + "Final response: 101654.8020\n", + "Raw spend: 747905.9488496338\n", + "After adstock: 747906.2821829672\n", + "After hill transform: 0.7113324503104411\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,852.12\n", + "Adstocked value: 51,852.45\n", + "Saturated value: 0.8979\n", + "Final response: 60318.9407\n", + "Raw spend: 51852.119330822694\n", + "After adstock: 51852.45266415603\n", + "After hill transform: 0.897930183160028\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,277.71\n", + "Adstocked value: 42,277.88\n", + "Saturated value: 0.9839\n", + "Final response: 27533.0474\n", + "Raw spend: 42277.70842990137\n", + "After adstock: 42277.88490048961\n", + "After hill transform: 0.983941920649034\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 747,905.95\n", + "Adstocked value: 747,906.28\n", + "Saturated value: 0.7113\n", + "Final response: 101654.8020\n", + "Raw spend: 747905.9488496338\n", + "After adstock: 747906.2821829672\n", + "After hill transform: 0.7113324503104411\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,852.12\n", + "Adstocked value: 51,852.45\n", + "Saturated value: 0.8979\n", + "Final response: 60318.9407\n", + "Raw spend: 51852.119330822694\n", + "After adstock: 51852.45266415603\n", + "After hill transform: 0.897930183160028\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,277.71\n", + "Adstocked value: 42,277.88\n", + "Saturated value: 0.9839\n", + "Final response: 27533.0474\n", + "Raw spend: 42277.70842990137\n", + "After adstock: 42277.88490048961\n", + "After hill transform: 0.983941920649034\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 747,905.95\n", + "Adstocked value: 747,906.28\n", + "Saturated value: 0.7113\n", + "Final response: 101654.8020\n", + "Raw spend: 747905.9488496487\n", + "After adstock: 747906.2821829821\n", + "After hill transform: 0.7113324503104435\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,852.12\n", + "Adstocked value: 51,852.45\n", + "Saturated value: 0.8979\n", + "Final response: 60318.9407\n", + "Raw spend: 51852.119330822694\n", + "After adstock: 51852.45266415603\n", + "After hill transform: 0.897930183160028\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,277.71\n", + "Adstocked value: 42,277.88\n", + "Saturated value: 0.9839\n", + "Final response: 27533.0474\n", + "Raw spend: 42277.70842990137\n", + "After adstock: 42277.88490048961\n", + "After hill transform: 0.983941920649034\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 747,905.95\n", + "Adstocked value: 747,906.28\n", + "Saturated value: 0.7113\n", + "Final response: 101654.8020\n", + "Raw spend: 747905.9488496338\n", + "After adstock: 747906.2821829672\n", + "After hill transform: 0.7113324503104411\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,852.12\n", + "Adstocked value: 51,852.45\n", + "Saturated value: 0.8979\n", + "Final response: 60318.9407\n", + "Raw spend: 51852.119330837595\n", + "After adstock: 51852.45266417093\n", + "After hill transform: 0.8979301831600973\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,277.71\n", + "Adstocked value: 42,277.88\n", + "Saturated value: 0.9839\n", + "Final response: 27533.0474\n", + "Raw spend: 42277.70842990137\n", + "After adstock: 42277.88490048961\n", + "After hill transform: 0.983941920649034\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 747,905.95\n", + "Adstocked value: 747,906.28\n", + "Saturated value: 0.7113\n", + "Final response: 101654.8020\n", + "Raw spend: 747905.9488496338\n", + "After adstock: 747906.2821829672\n", + "After hill transform: 0.7113324503104411\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,852.12\n", + "Adstocked value: 51,852.45\n", + "Saturated value: 0.8979\n", + "Final response: 60318.9407\n", + "Raw spend: 51852.119330822694\n", + "After adstock: 51852.45266415603\n", + "After hill transform: 0.897930183160028\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,277.71\n", + "Adstocked value: 42,277.88\n", + "Saturated value: 0.9839\n", + "Final response: 27533.0474\n", + "Raw spend: 42277.708429916274\n", + "After adstock: 42277.88490050451\n", + "After hill transform: 0.9839419206490494\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282039\n", + "After adstock: 455904.44475042616\n", + "After hill transform: 0.9531672654247779\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 751,296.99\n", + "Adstocked value: 751,297.32\n", + "Saturated value: 0.7119\n", + "Final response: 101732.6121\n", + "Raw spend: 751296.9857732699\n", + "After adstock: 751297.3191066033\n", + "After hill transform: 0.711876928508814\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 53,677.80\n", + "Adstocked value: 53,678.13\n", + "Saturated value: 0.9060\n", + "Final response: 60859.8123\n", + "Raw spend: 53677.7978905869\n", + "After adstock: 53678.13122392024\n", + "After hill transform: 0.9059817991395894\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 40,143.25\n", + "Adstocked value: 40,143.43\n", + "Saturated value: 0.9815\n", + "Final response: 27464.8512\n", + "Raw spend: 40143.25434401501\n", + "After adstock: 40143.43081460325\n", + "After hill transform: 0.9815048099357443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282039\n", + "After adstock: 455904.44475042616\n", + "After hill transform: 0.9531672654247779\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 751,296.99\n", + "Adstocked value: 751,297.32\n", + "Saturated value: 0.7119\n", + "Final response: 101732.6121\n", + "Raw spend: 751296.9857732699\n", + "After adstock: 751297.3191066033\n", + "After hill transform: 0.711876928508814\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 53,677.80\n", + "Adstocked value: 53,678.13\n", + "Saturated value: 0.9060\n", + "Final response: 60859.8123\n", + "Raw spend: 53677.7978905869\n", + "After adstock: 53678.13122392024\n", + "After hill transform: 0.9059817991395894\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 40,143.25\n", + "Adstocked value: 40,143.43\n", + "Saturated value: 0.9815\n", + "Final response: 27464.8512\n", + "Raw spend: 40143.25434401501\n", + "After adstock: 40143.43081460325\n", + "After hill transform: 0.9815048099357443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222528189\n", + "After adstock: 455904.44475041126\n", + "After hill transform: 0.9531672654247736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 751,296.99\n", + "Adstocked value: 751,297.32\n", + "Saturated value: 0.7119\n", + "Final response: 101732.6121\n", + "Raw spend: 751296.9857732699\n", + "After adstock: 751297.3191066033\n", + "After hill transform: 0.711876928508814\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 53,677.80\n", + "Adstocked value: 53,678.13\n", + "Saturated value: 0.9060\n", + "Final response: 60859.8123\n", + "Raw spend: 53677.7978905869\n", + "After adstock: 53678.13122392024\n", + "After hill transform: 0.9059817991395894\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 40,143.25\n", + "Adstocked value: 40,143.43\n", + "Saturated value: 0.9815\n", + "Final response: 27464.8512\n", + "Raw spend: 40143.25434401501\n", + "After adstock: 40143.43081460325\n", + "After hill transform: 0.9815048099357443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282039\n", + "After adstock: 455904.44475042616\n", + "After hill transform: 0.9531672654247779\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 751,296.99\n", + "Adstocked value: 751,297.32\n", + "Saturated value: 0.7119\n", + "Final response: 101732.6121\n", + "Raw spend: 751296.9857732848\n", + "After adstock: 751297.3191066182\n", + "After hill transform: 0.7118769285088165\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 53,677.80\n", + "Adstocked value: 53,678.13\n", + "Saturated value: 0.9060\n", + "Final response: 60859.8123\n", + "Raw spend: 53677.7978905869\n", + "After adstock: 53678.13122392024\n", + "After hill transform: 0.9059817991395894\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 40,143.25\n", + "Adstocked value: 40,143.43\n", + "Saturated value: 0.9815\n", + "Final response: 27464.8512\n", + "Raw spend: 40143.25434401501\n", + "After adstock: 40143.43081460325\n", + "After hill transform: 0.9815048099357443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282039\n", + "After adstock: 455904.44475042616\n", + "After hill transform: 0.9531672654247779\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 751,296.99\n", + "Adstocked value: 751,297.32\n", + "Saturated value: 0.7119\n", + "Final response: 101732.6121\n", + "Raw spend: 751296.9857732699\n", + "After adstock: 751297.3191066033\n", + "After hill transform: 0.711876928508814\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 53,677.80\n", + "Adstocked value: 53,678.13\n", + "Saturated value: 0.9060\n", + "Final response: 60859.8123\n", + "Raw spend: 53677.7978906018\n", + "After adstock: 53678.13122393514\n", + "After hill transform: 0.9059817991396517\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 40,143.25\n", + "Adstocked value: 40,143.43\n", + "Saturated value: 0.9815\n", + "Final response: 27464.8512\n", + "Raw spend: 40143.25434401501\n", + "After adstock: 40143.43081460325\n", + "After hill transform: 0.9815048099357443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282039\n", + "After adstock: 455904.44475042616\n", + "After hill transform: 0.9531672654247779\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 751,296.99\n", + "Adstocked value: 751,297.32\n", + "Saturated value: 0.7119\n", + "Final response: 101732.6121\n", + "Raw spend: 751296.9857732699\n", + "After adstock: 751297.3191066033\n", + "After hill transform: 0.711876928508814\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 53,677.80\n", + "Adstocked value: 53,678.13\n", + "Saturated value: 0.9060\n", + "Final response: 60859.8123\n", + "Raw spend: 53677.7978905869\n", + "After adstock: 53678.13122392024\n", + "After hill transform: 0.9059817991395894\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 40,143.25\n", + "Adstocked value: 40,143.43\n", + "Saturated value: 0.9815\n", + "Final response: 27464.8512\n", + "Raw spend: 40143.25434402991\n", + "After adstock: 40143.43081461815\n", + "After hill transform: 0.9815048099357631\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282039\n", + "After adstock: 455904.44475042616\n", + "After hill transform: 0.9531672654247779\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 751,296.99\n", + "Adstocked value: 751,297.32\n", + "Saturated value: 0.7119\n", + "Final response: 101732.6121\n", + "Raw spend: 751296.9857732699\n", + "After adstock: 751297.3191066033\n", + "After hill transform: 0.711876928508814\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 53,677.80\n", + "Adstocked value: 53,678.13\n", + "Saturated value: 0.9060\n", + "Final response: 60859.8123\n", + "Raw spend: 53677.7978905869\n", + "After adstock: 53678.13122392024\n", + "After hill transform: 0.9059817991395894\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 40,143.25\n", + "Adstocked value: 40,143.43\n", + "Saturated value: 0.9815\n", + "Final response: 27464.8512\n", + "Raw spend: 40143.25434401501\n", + "After adstock: 40143.43081460325\n", + "After hill transform: 0.9815048099357443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222528189\n", + "After adstock: 455904.44475041126\n", + "After hill transform: 0.9531672654247736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 751,296.99\n", + "Adstocked value: 751,297.32\n", + "Saturated value: 0.7119\n", + "Final response: 101732.6121\n", + "Raw spend: 751296.9857732699\n", + "After adstock: 751297.3191066033\n", + "After hill transform: 0.711876928508814\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 53,677.80\n", + "Adstocked value: 53,678.13\n", + "Saturated value: 0.9060\n", + "Final response: 60859.8123\n", + "Raw spend: 53677.7978905869\n", + "After adstock: 53678.13122392024\n", + "After hill transform: 0.9059817991395894\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 40,143.25\n", + "Adstocked value: 40,143.43\n", + "Saturated value: 0.9815\n", + "Final response: 27464.8512\n", + "Raw spend: 40143.25434401501\n", + "After adstock: 40143.43081460325\n", + "After hill transform: 0.9815048099357443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282039\n", + "After adstock: 455904.44475042616\n", + "After hill transform: 0.9531672654247779\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 751,296.99\n", + "Adstocked value: 751,297.32\n", + "Saturated value: 0.7119\n", + "Final response: 101732.6121\n", + "Raw spend: 751296.9857732848\n", + "After adstock: 751297.3191066182\n", + "After hill transform: 0.7118769285088165\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 53,677.80\n", + "Adstocked value: 53,678.13\n", + "Saturated value: 0.9060\n", + "Final response: 60859.8123\n", + "Raw spend: 53677.7978905869\n", + "After adstock: 53678.13122392024\n", + "After hill transform: 0.9059817991395894\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 40,143.25\n", + "Adstocked value: 40,143.43\n", + "Saturated value: 0.9815\n", + "Final response: 27464.8512\n", + "Raw spend: 40143.25434401501\n", + "After adstock: 40143.43081460325\n", + "After hill transform: 0.9815048099357443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282039\n", + "After adstock: 455904.44475042616\n", + "After hill transform: 0.9531672654247779\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 751,296.99\n", + "Adstocked value: 751,297.32\n", + "Saturated value: 0.7119\n", + "Final response: 101732.6121\n", + "Raw spend: 751296.9857732699\n", + "After adstock: 751297.3191066033\n", + "After hill transform: 0.711876928508814\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 53,677.80\n", + "Adstocked value: 53,678.13\n", + "Saturated value: 0.9060\n", + "Final response: 60859.8123\n", + "Raw spend: 53677.7978906018\n", + "After adstock: 53678.13122393514\n", + "After hill transform: 0.9059817991396517\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 40,143.25\n", + "Adstocked value: 40,143.43\n", + "Saturated value: 0.9815\n", + "Final response: 27464.8512\n", + "Raw spend: 40143.25434401501\n", + "After adstock: 40143.43081460325\n", + "After hill transform: 0.9815048099357443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282039\n", + "After adstock: 455904.44475042616\n", + "After hill transform: 0.9531672654247779\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 751,296.99\n", + "Adstocked value: 751,297.32\n", + "Saturated value: 0.7119\n", + "Final response: 101732.6121\n", + "Raw spend: 751296.9857732699\n", + "After adstock: 751297.3191066033\n", + "After hill transform: 0.711876928508814\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 53,677.80\n", + "Adstocked value: 53,678.13\n", + "Saturated value: 0.9060\n", + "Final response: 60859.8123\n", + "Raw spend: 53677.7978905869\n", + "After adstock: 53678.13122392024\n", + "After hill transform: 0.9059817991395894\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 40,143.25\n", + "Adstocked value: 40,143.43\n", + "Saturated value: 0.9815\n", + "Final response: 27464.8512\n", + "Raw spend: 40143.25434402991\n", + "After adstock: 40143.43081461815\n", + "After hill transform: 0.9815048099357631\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820345\n", + "After adstock: 455904.4447504257\n", + "After hill transform: 0.9531672654247778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 753,587.11\n", + "Adstocked value: 753,587.44\n", + "Saturated value: 0.7122\n", + "Final response: 101784.9131\n", + "Raw spend: 753587.1057561077\n", + "After adstock: 753587.4390894411\n", + "After hill transform: 0.7122429064438196\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 56,727.60\n", + "Adstocked value: 56,727.93\n", + "Saturated value: 0.9177\n", + "Final response: 61644.4987\n", + "Raw spend: 56727.599643778995\n", + "After adstock: 56727.93297711233\n", + "After hill transform: 0.9176629334165304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 37,098.70\n", + "Adstocked value: 37,098.88\n", + "Saturated value: 0.9771\n", + "Final response: 27341.1092\n", + "Raw spend: 37098.7047658106\n", + "After adstock: 37098.88123639884\n", + "After hill transform: 0.9770826690692467\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820345\n", + "After adstock: 455904.4447504257\n", + "After hill transform: 0.9531672654247778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 753,587.11\n", + "Adstocked value: 753,587.44\n", + "Saturated value: 0.7122\n", + "Final response: 101784.9131\n", + "Raw spend: 753587.1057561077\n", + "After adstock: 753587.4390894411\n", + "After hill transform: 0.7122429064438196\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 56,727.60\n", + "Adstocked value: 56,727.93\n", + "Saturated value: 0.9177\n", + "Final response: 61644.4987\n", + "Raw spend: 56727.599643778995\n", + "After adstock: 56727.93297711233\n", + "After hill transform: 0.9176629334165304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 37,098.70\n", + "Adstocked value: 37,098.88\n", + "Saturated value: 0.9771\n", + "Final response: 27341.1092\n", + "Raw spend: 37098.7047658106\n", + "After adstock: 37098.88123639884\n", + "After hill transform: 0.9770826690692467\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252818855\n", + "After adstock: 455904.4447504108\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 753,587.11\n", + "Adstocked value: 753,587.44\n", + "Saturated value: 0.7122\n", + "Final response: 101784.9131\n", + "Raw spend: 753587.1057561077\n", + "After adstock: 753587.4390894411\n", + "After hill transform: 0.7122429064438196\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 56,727.60\n", + "Adstocked value: 56,727.93\n", + "Saturated value: 0.9177\n", + "Final response: 61644.4987\n", + "Raw spend: 56727.599643778995\n", + "After adstock: 56727.93297711233\n", + "After hill transform: 0.9176629334165304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 37,098.70\n", + "Adstocked value: 37,098.88\n", + "Saturated value: 0.9771\n", + "Final response: 27341.1092\n", + "Raw spend: 37098.7047658106\n", + "After adstock: 37098.88123639884\n", + "After hill transform: 0.9770826690692467\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820345\n", + "After adstock: 455904.4447504257\n", + "After hill transform: 0.9531672654247778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 753,587.11\n", + "Adstocked value: 753,587.44\n", + "Saturated value: 0.7122\n", + "Final response: 101784.9131\n", + "Raw spend: 753587.1057561226\n", + "After adstock: 753587.439089456\n", + "After hill transform: 0.712242906443822\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 56,727.60\n", + "Adstocked value: 56,727.93\n", + "Saturated value: 0.9177\n", + "Final response: 61644.4987\n", + "Raw spend: 56727.599643778995\n", + "After adstock: 56727.93297711233\n", + "After hill transform: 0.9176629334165304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 37,098.70\n", + "Adstocked value: 37,098.88\n", + "Saturated value: 0.9771\n", + "Final response: 27341.1092\n", + "Raw spend: 37098.7047658106\n", + "After adstock: 37098.88123639884\n", + "After hill transform: 0.9770826690692467\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820345\n", + "After adstock: 455904.4447504257\n", + "After hill transform: 0.9531672654247778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 753,587.11\n", + "Adstocked value: 753,587.44\n", + "Saturated value: 0.7122\n", + "Final response: 101784.9131\n", + "Raw spend: 753587.1057561077\n", + "After adstock: 753587.4390894411\n", + "After hill transform: 0.7122429064438196\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 56,727.60\n", + "Adstocked value: 56,727.93\n", + "Saturated value: 0.9177\n", + "Final response: 61644.4987\n", + "Raw spend: 56727.599643793896\n", + "After adstock: 56727.93297712723\n", + "After hill transform: 0.9176629334165827\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 37,098.70\n", + "Adstocked value: 37,098.88\n", + "Saturated value: 0.9771\n", + "Final response: 27341.1092\n", + "Raw spend: 37098.7047658106\n", + "After adstock: 37098.88123639884\n", + "After hill transform: 0.9770826690692467\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820345\n", + "After adstock: 455904.4447504257\n", + "After hill transform: 0.9531672654247778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 753,587.11\n", + "Adstocked value: 753,587.44\n", + "Saturated value: 0.7122\n", + "Final response: 101784.9131\n", + "Raw spend: 753587.1057561077\n", + "After adstock: 753587.4390894411\n", + "After hill transform: 0.7122429064438196\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 56,727.60\n", + "Adstocked value: 56,727.93\n", + "Saturated value: 0.9177\n", + "Final response: 61644.4987\n", + "Raw spend: 56727.599643778995\n", + "After adstock: 56727.93297711233\n", + "After hill transform: 0.9176629334165304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 37,098.70\n", + "Adstocked value: 37,098.88\n", + "Saturated value: 0.9771\n", + "Final response: 27341.1092\n", + "Raw spend: 37098.7047658255\n", + "After adstock: 37098.88123641374\n", + "After hill transform: 0.9770826690692717\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820345\n", + "After adstock: 455904.4447504257\n", + "After hill transform: 0.9531672654247778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 753,587.11\n", + "Adstocked value: 753,587.44\n", + "Saturated value: 0.7122\n", + "Final response: 101784.9131\n", + "Raw spend: 753587.1057561077\n", + "After adstock: 753587.4390894411\n", + "After hill transform: 0.7122429064438196\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 56,727.60\n", + "Adstocked value: 56,727.93\n", + "Saturated value: 0.9177\n", + "Final response: 61644.4987\n", + "Raw spend: 56727.599643778995\n", + "After adstock: 56727.93297711233\n", + "After hill transform: 0.9176629334165304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 37,098.70\n", + "Adstocked value: 37,098.88\n", + "Saturated value: 0.9771\n", + "Final response: 27341.1092\n", + "Raw spend: 37098.7047658106\n", + "After adstock: 37098.88123639884\n", + "After hill transform: 0.9770826690692467\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252818855\n", + "After adstock: 455904.4447504108\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 753,587.11\n", + "Adstocked value: 753,587.44\n", + "Saturated value: 0.7122\n", + "Final response: 101784.9131\n", + "Raw spend: 753587.1057561077\n", + "After adstock: 753587.4390894411\n", + "After hill transform: 0.7122429064438196\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 56,727.60\n", + "Adstocked value: 56,727.93\n", + "Saturated value: 0.9177\n", + "Final response: 61644.4987\n", + "Raw spend: 56727.599643778995\n", + "After adstock: 56727.93297711233\n", + "After hill transform: 0.9176629334165304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 37,098.70\n", + "Adstocked value: 37,098.88\n", + "Saturated value: 0.9771\n", + "Final response: 27341.1092\n", + "Raw spend: 37098.7047658106\n", + "After adstock: 37098.88123639884\n", + "After hill transform: 0.9770826690692467\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820345\n", + "After adstock: 455904.4447504257\n", + "After hill transform: 0.9531672654247778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 753,587.11\n", + "Adstocked value: 753,587.44\n", + "Saturated value: 0.7122\n", + "Final response: 101784.9131\n", + "Raw spend: 753587.1057561226\n", + "After adstock: 753587.439089456\n", + "After hill transform: 0.712242906443822\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 56,727.60\n", + "Adstocked value: 56,727.93\n", + "Saturated value: 0.9177\n", + "Final response: 61644.4987\n", + "Raw spend: 56727.599643778995\n", + "After adstock: 56727.93297711233\n", + "After hill transform: 0.9176629334165304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 37,098.70\n", + "Adstocked value: 37,098.88\n", + "Saturated value: 0.9771\n", + "Final response: 27341.1092\n", + "Raw spend: 37098.7047658106\n", + "After adstock: 37098.88123639884\n", + "After hill transform: 0.9770826690692467\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820345\n", + "After adstock: 455904.4447504257\n", + "After hill transform: 0.9531672654247778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 753,587.11\n", + "Adstocked value: 753,587.44\n", + "Saturated value: 0.7122\n", + "Final response: 101784.9131\n", + "Raw spend: 753587.1057561077\n", + "After adstock: 753587.4390894411\n", + "After hill transform: 0.7122429064438196\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 56,727.60\n", + "Adstocked value: 56,727.93\n", + "Saturated value: 0.9177\n", + "Final response: 61644.4987\n", + "Raw spend: 56727.599643793896\n", + "After adstock: 56727.93297712723\n", + "After hill transform: 0.9176629334165827\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 37,098.70\n", + "Adstocked value: 37,098.88\n", + "Saturated value: 0.9771\n", + "Final response: 27341.1092\n", + "Raw spend: 37098.7047658106\n", + "After adstock: 37098.88123639884\n", + "After hill transform: 0.9770826690692467\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820345\n", + "After adstock: 455904.4447504257\n", + "After hill transform: 0.9531672654247778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 753,587.11\n", + "Adstocked value: 753,587.44\n", + "Saturated value: 0.7122\n", + "Final response: 101784.9131\n", + "Raw spend: 753587.1057561077\n", + "After adstock: 753587.4390894411\n", + "After hill transform: 0.7122429064438196\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 56,727.60\n", + "Adstocked value: 56,727.93\n", + "Saturated value: 0.9177\n", + "Final response: 61644.4987\n", + "Raw spend: 56727.599643778995\n", + "After adstock: 56727.93297711233\n", + "After hill transform: 0.9176629334165304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 37,098.70\n", + "Adstocked value: 37,098.88\n", + "Saturated value: 0.9771\n", + "Final response: 27341.1092\n", + "Raw spend: 37098.7047658255\n", + "After adstock: 37098.88123641374\n", + "After hill transform: 0.9770826690692717\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 758,769.86\n", + "Adstocked value: 758,770.19\n", + "Saturated value: 0.7131\n", + "Final response: 101902.5455\n", + "Raw spend: 758769.8588678887\n", + "After adstock: 758770.1922012221\n", + "After hill transform: 0.7130660430251229\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 96,906.16\n", + "Adstocked value: 96,906.49\n", + "Saturated value: 0.9786\n", + "Final response: 65735.1038\n", + "Raw spend: 96906.16067793674\n", + "After adstock: 96906.49401127007\n", + "After hill transform: 0.978557200889926\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 758,769.86\n", + "Adstocked value: 758,770.19\n", + "Saturated value: 0.7131\n", + "Final response: 101902.5455\n", + "Raw spend: 758769.8588678887\n", + "After adstock: 758770.1922012221\n", + "After hill transform: 0.7130660430251229\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 96,906.16\n", + "Adstocked value: 96,906.49\n", + "Saturated value: 0.9786\n", + "Final response: 65735.1038\n", + "Raw spend: 96906.16067793674\n", + "After adstock: 96906.49401127007\n", + "After hill transform: 0.978557200889926\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282036\n", + "After adstock: 455904.4447504259\n", + "After hill transform: 0.9531672654247778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 754,105.38\n", + "Adstocked value: 754,105.71\n", + "Saturated value: 0.7123\n", + "Final response: 101796.7217\n", + "Raw spend: 754105.3810672858\n", + "After adstock: 754105.7144006192\n", + "After hill transform: 0.7123255379236416\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,745.46\n", + "Adstocked value: 60,745.79\n", + "Saturated value: 0.9303\n", + "Final response: 62492.7497\n", + "Raw spend: 60745.45574719477\n", + "After adstock: 60745.789080528106\n", + "After hill transform: 0.9302903127918647\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 33,388.83\n", + "Adstocked value: 33,389.01\n", + "Saturated value: 0.9695\n", + "Final response: 27129.9301\n", + "Raw spend: 33388.83428922954\n", + "After adstock: 33389.01075981778\n", + "After hill transform: 0.9695358146887156\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282036\n", + "After adstock: 455904.4447504259\n", + "After hill transform: 0.9531672654247778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 754,105.38\n", + "Adstocked value: 754,105.71\n", + "Saturated value: 0.7123\n", + "Final response: 101796.7217\n", + "Raw spend: 754105.3810672858\n", + "After adstock: 754105.7144006192\n", + "After hill transform: 0.7123255379236416\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,745.46\n", + "Adstocked value: 60,745.79\n", + "Saturated value: 0.9303\n", + "Final response: 62492.7497\n", + "Raw spend: 60745.45574719477\n", + "After adstock: 60745.789080528106\n", + "After hill transform: 0.9302903127918647\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 33,388.83\n", + "Adstocked value: 33,389.01\n", + "Saturated value: 0.9695\n", + "Final response: 27129.9301\n", + "Raw spend: 33388.83428922954\n", + "After adstock: 33389.01075981778\n", + "After hill transform: 0.9695358146887156\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 754,105.38\n", + "Adstocked value: 754,105.71\n", + "Saturated value: 0.7123\n", + "Final response: 101796.7217\n", + "Raw spend: 754105.3810672858\n", + "After adstock: 754105.7144006192\n", + "After hill transform: 0.7123255379236416\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,745.46\n", + "Adstocked value: 60,745.79\n", + "Saturated value: 0.9303\n", + "Final response: 62492.7497\n", + "Raw spend: 60745.45574719477\n", + "After adstock: 60745.789080528106\n", + "After hill transform: 0.9302903127918647\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 33,388.83\n", + "Adstocked value: 33,389.01\n", + "Saturated value: 0.9695\n", + "Final response: 27129.9301\n", + "Raw spend: 33388.83428922954\n", + "After adstock: 33389.01075981778\n", + "After hill transform: 0.9695358146887156\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282036\n", + "After adstock: 455904.4447504259\n", + "After hill transform: 0.9531672654247778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 754,105.38\n", + "Adstocked value: 754,105.71\n", + "Saturated value: 0.7123\n", + "Final response: 101796.7217\n", + "Raw spend: 754105.3810673007\n", + "After adstock: 754105.714400634\n", + "After hill transform: 0.712325537923644\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,745.46\n", + "Adstocked value: 60,745.79\n", + "Saturated value: 0.9303\n", + "Final response: 62492.7497\n", + "Raw spend: 60745.45574719477\n", + "After adstock: 60745.789080528106\n", + "After hill transform: 0.9302903127918647\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 33,388.83\n", + "Adstocked value: 33,389.01\n", + "Saturated value: 0.9695\n", + "Final response: 27129.9301\n", + "Raw spend: 33388.83428922954\n", + "After adstock: 33389.01075981778\n", + "After hill transform: 0.9695358146887156\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282036\n", + "After adstock: 455904.4447504259\n", + "After hill transform: 0.9531672654247778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 754,105.38\n", + "Adstocked value: 754,105.71\n", + "Saturated value: 0.7123\n", + "Final response: 101796.7217\n", + "Raw spend: 754105.3810672858\n", + "After adstock: 754105.7144006192\n", + "After hill transform: 0.7123255379236416\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,745.46\n", + "Adstocked value: 60,745.79\n", + "Saturated value: 0.9303\n", + "Final response: 62492.7497\n", + "Raw spend: 60745.45574720967\n", + "After adstock: 60745.78908054301\n", + "After hill transform: 0.9302903127919065\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 33,388.83\n", + "Adstocked value: 33,389.01\n", + "Saturated value: 0.9695\n", + "Final response: 27129.9301\n", + "Raw spend: 33388.83428922954\n", + "After adstock: 33389.01075981778\n", + "After hill transform: 0.9695358146887156\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282036\n", + "After adstock: 455904.4447504259\n", + "After hill transform: 0.9531672654247778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 754,105.38\n", + "Adstocked value: 754,105.71\n", + "Saturated value: 0.7123\n", + "Final response: 101796.7217\n", + "Raw spend: 754105.3810672858\n", + "After adstock: 754105.7144006192\n", + "After hill transform: 0.7123255379236416\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,745.46\n", + "Adstocked value: 60,745.79\n", + "Saturated value: 0.9303\n", + "Final response: 62492.7497\n", + "Raw spend: 60745.45574719477\n", + "After adstock: 60745.789080528106\n", + "After hill transform: 0.9302903127918647\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 33,388.83\n", + "Adstocked value: 33,389.01\n", + "Saturated value: 0.9695\n", + "Final response: 27129.9301\n", + "Raw spend: 33388.83428924444\n", + "After adstock: 33389.01075983268\n", + "After hill transform: 0.9695358146887522\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282036\n", + "After adstock: 455904.4447504259\n", + "After hill transform: 0.9531672654247778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 754,105.38\n", + "Adstocked value: 754,105.71\n", + "Saturated value: 0.7123\n", + "Final response: 101796.7217\n", + "Raw spend: 754105.3810672858\n", + "After adstock: 754105.7144006192\n", + "After hill transform: 0.7123255379236416\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,745.46\n", + "Adstocked value: 60,745.79\n", + "Saturated value: 0.9303\n", + "Final response: 62492.7497\n", + "Raw spend: 60745.45574719477\n", + "After adstock: 60745.789080528106\n", + "After hill transform: 0.9302903127918647\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 33,388.83\n", + "Adstocked value: 33,389.01\n", + "Saturated value: 0.9695\n", + "Final response: 27129.9301\n", + "Raw spend: 33388.83428922954\n", + "After adstock: 33389.01075981778\n", + "After hill transform: 0.9695358146887156\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 754,105.38\n", + "Adstocked value: 754,105.71\n", + "Saturated value: 0.7123\n", + "Final response: 101796.7217\n", + "Raw spend: 754105.3810672858\n", + "After adstock: 754105.7144006192\n", + "After hill transform: 0.7123255379236416\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,745.46\n", + "Adstocked value: 60,745.79\n", + "Saturated value: 0.9303\n", + "Final response: 62492.7497\n", + "Raw spend: 60745.45574719477\n", + "After adstock: 60745.789080528106\n", + "After hill transform: 0.9302903127918647\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 33,388.83\n", + "Adstocked value: 33,389.01\n", + "Saturated value: 0.9695\n", + "Final response: 27129.9301\n", + "Raw spend: 33388.83428922954\n", + "After adstock: 33389.01075981778\n", + "After hill transform: 0.9695358146887156\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282036\n", + "After adstock: 455904.4447504259\n", + "After hill transform: 0.9531672654247778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 754,105.38\n", + "Adstocked value: 754,105.71\n", + "Saturated value: 0.7123\n", + "Final response: 101796.7217\n", + "Raw spend: 754105.3810673007\n", + "After adstock: 754105.714400634\n", + "After hill transform: 0.712325537923644\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,745.46\n", + "Adstocked value: 60,745.79\n", + "Saturated value: 0.9303\n", + "Final response: 62492.7497\n", + "Raw spend: 60745.45574719477\n", + "After adstock: 60745.789080528106\n", + "After hill transform: 0.9302903127918647\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 33,388.83\n", + "Adstocked value: 33,389.01\n", + "Saturated value: 0.9695\n", + "Final response: 27129.9301\n", + "Raw spend: 33388.83428922954\n", + "After adstock: 33389.01075981778\n", + "After hill transform: 0.9695358146887156\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282036\n", + "After adstock: 455904.4447504259\n", + "After hill transform: 0.9531672654247778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 754,105.38\n", + "Adstocked value: 754,105.71\n", + "Saturated value: 0.7123\n", + "Final response: 101796.7217\n", + "Raw spend: 754105.3810672858\n", + "After adstock: 754105.7144006192\n", + "After hill transform: 0.7123255379236416\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,745.46\n", + "Adstocked value: 60,745.79\n", + "Saturated value: 0.9303\n", + "Final response: 62492.7497\n", + "Raw spend: 60745.45574720967\n", + "After adstock: 60745.78908054301\n", + "After hill transform: 0.9302903127919065\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 33,388.83\n", + "Adstocked value: 33,389.01\n", + "Saturated value: 0.9695\n", + "Final response: 27129.9301\n", + "Raw spend: 33388.83428922954\n", + "After adstock: 33389.01075981778\n", + "After hill transform: 0.9695358146887156\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282036\n", + "After adstock: 455904.4447504259\n", + "After hill transform: 0.9531672654247778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 754,105.38\n", + "Adstocked value: 754,105.71\n", + "Saturated value: 0.7123\n", + "Final response: 101796.7217\n", + "Raw spend: 754105.3810672858\n", + "After adstock: 754105.7144006192\n", + "After hill transform: 0.7123255379236416\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,745.46\n", + "Adstocked value: 60,745.79\n", + "Saturated value: 0.9303\n", + "Final response: 62492.7497\n", + "Raw spend: 60745.45574719477\n", + "After adstock: 60745.789080528106\n", + "After hill transform: 0.9302903127918647\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 33,388.83\n", + "Adstocked value: 33,389.01\n", + "Saturated value: 0.9695\n", + "Final response: 27129.9301\n", + "Raw spend: 33388.83428924444\n", + "After adstock: 33389.01075983268\n", + "After hill transform: 0.9695358146887522\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 753,636.41\n", + "Adstocked value: 753,636.74\n", + "Saturated value: 0.7123\n", + "Final response: 101786.0369\n", + "Raw spend: 753636.4082890751\n", + "After adstock: 753636.7416224085\n", + "After hill transform: 0.7122507700719567\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 66,247.38\n", + "Adstocked value: 66,247.72\n", + "Saturated value: 0.9437\n", + "Final response: 63394.6050\n", + "Raw spend: 66247.3829432748\n", + "After adstock: 66247.71627660813\n", + "After hill transform: 0.9437156660256167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 29,983.76\n", + "Adstocked value: 29,983.93\n", + "Saturated value: 0.9594\n", + "Final response: 26845.4261\n", + "Raw spend: 29983.755063286924\n", + "After adstock: 29983.93153387516\n", + "After hill transform: 0.9593685628981271\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 753,636.41\n", + "Adstocked value: 753,636.74\n", + "Saturated value: 0.7123\n", + "Final response: 101786.0369\n", + "Raw spend: 753636.4082890751\n", + "After adstock: 753636.7416224085\n", + "After hill transform: 0.7122507700719567\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 66,247.38\n", + "Adstocked value: 66,247.72\n", + "Saturated value: 0.9437\n", + "Final response: 63394.6050\n", + "Raw spend: 66247.3829432748\n", + "After adstock: 66247.71627660813\n", + "After hill transform: 0.9437156660256167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 29,983.76\n", + "Adstocked value: 29,983.93\n", + "Saturated value: 0.9594\n", + "Final response: 26845.4261\n", + "Raw spend: 29983.755063286924\n", + "After adstock: 29983.93153387516\n", + "After hill transform: 0.9593685628981271\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 753,636.41\n", + "Adstocked value: 753,636.74\n", + "Saturated value: 0.7123\n", + "Final response: 101786.0369\n", + "Raw spend: 753636.4082890751\n", + "After adstock: 753636.7416224085\n", + "After hill transform: 0.7122507700719567\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 66,247.38\n", + "Adstocked value: 66,247.72\n", + "Saturated value: 0.9437\n", + "Final response: 63394.6050\n", + "Raw spend: 66247.3829432748\n", + "After adstock: 66247.71627660813\n", + "After hill transform: 0.9437156660256167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 29,983.76\n", + "Adstocked value: 29,983.93\n", + "Saturated value: 0.9594\n", + "Final response: 26845.4261\n", + "Raw spend: 29983.755063286924\n", + "After adstock: 29983.93153387516\n", + "After hill transform: 0.9593685628981271\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 753,636.41\n", + "Adstocked value: 753,636.74\n", + "Saturated value: 0.7123\n", + "Final response: 101786.0369\n", + "Raw spend: 753636.40828909\n", + "After adstock: 753636.7416224234\n", + "After hill transform: 0.7122507700719591\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 66,247.38\n", + "Adstocked value: 66,247.72\n", + "Saturated value: 0.9437\n", + "Final response: 63394.6050\n", + "Raw spend: 66247.3829432748\n", + "After adstock: 66247.71627660813\n", + "After hill transform: 0.9437156660256167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 29,983.76\n", + "Adstocked value: 29,983.93\n", + "Saturated value: 0.9594\n", + "Final response: 26845.4261\n", + "Raw spend: 29983.755063286924\n", + "After adstock: 29983.93153387516\n", + "After hill transform: 0.9593685628981271\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 753,636.41\n", + "Adstocked value: 753,636.74\n", + "Saturated value: 0.7123\n", + "Final response: 101786.0369\n", + "Raw spend: 753636.4082890751\n", + "After adstock: 753636.7416224085\n", + "After hill transform: 0.7122507700719567\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 66,247.38\n", + "Adstocked value: 66,247.72\n", + "Saturated value: 0.9437\n", + "Final response: 63394.6050\n", + "Raw spend: 66247.3829432897\n", + "After adstock: 66247.71627662303\n", + "After hill transform: 0.9437156660256483\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 29,983.76\n", + "Adstocked value: 29,983.93\n", + "Saturated value: 0.9594\n", + "Final response: 26845.4261\n", + "Raw spend: 29983.755063286924\n", + "After adstock: 29983.93153387516\n", + "After hill transform: 0.9593685628981271\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 753,636.41\n", + "Adstocked value: 753,636.74\n", + "Saturated value: 0.7123\n", + "Final response: 101786.0369\n", + "Raw spend: 753636.4082890751\n", + "After adstock: 753636.7416224085\n", + "After hill transform: 0.7122507700719567\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 66,247.38\n", + "Adstocked value: 66,247.72\n", + "Saturated value: 0.9437\n", + "Final response: 63394.6050\n", + "Raw spend: 66247.3829432748\n", + "After adstock: 66247.71627660813\n", + "After hill transform: 0.9437156660256167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 29,983.76\n", + "Adstocked value: 29,983.93\n", + "Saturated value: 0.9594\n", + "Final response: 26845.4261\n", + "Raw spend: 29983.755063301825\n", + "After adstock: 29983.93153389006\n", + "After hill transform: 0.9593685628981808\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 753,636.41\n", + "Adstocked value: 753,636.74\n", + "Saturated value: 0.7123\n", + "Final response: 101786.0369\n", + "Raw spend: 753636.4082890751\n", + "After adstock: 753636.7416224085\n", + "After hill transform: 0.7122507700719567\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 66,247.38\n", + "Adstocked value: 66,247.72\n", + "Saturated value: 0.9437\n", + "Final response: 63394.6050\n", + "Raw spend: 66247.3829432748\n", + "After adstock: 66247.71627660813\n", + "After hill transform: 0.9437156660256167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 29,983.76\n", + "Adstocked value: 29,983.93\n", + "Saturated value: 0.9594\n", + "Final response: 26845.4261\n", + "Raw spend: 29983.755063286924\n", + "After adstock: 29983.93153387516\n", + "After hill transform: 0.9593685628981271\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 753,636.41\n", + "Adstocked value: 753,636.74\n", + "Saturated value: 0.7123\n", + "Final response: 101786.0369\n", + "Raw spend: 753636.4082890751\n", + "After adstock: 753636.7416224085\n", + "After hill transform: 0.7122507700719567\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 66,247.38\n", + "Adstocked value: 66,247.72\n", + "Saturated value: 0.9437\n", + "Final response: 63394.6050\n", + "Raw spend: 66247.3829432748\n", + "After adstock: 66247.71627660813\n", + "After hill transform: 0.9437156660256167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 29,983.76\n", + "Adstocked value: 29,983.93\n", + "Saturated value: 0.9594\n", + "Final response: 26845.4261\n", + "Raw spend: 29983.755063286924\n", + "After adstock: 29983.93153387516\n", + "After hill transform: 0.9593685628981271\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 753,636.41\n", + "Adstocked value: 753,636.74\n", + "Saturated value: 0.7123\n", + "Final response: 101786.0369\n", + "Raw spend: 753636.40828909\n", + "After adstock: 753636.7416224234\n", + "After hill transform: 0.7122507700719591\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 66,247.38\n", + "Adstocked value: 66,247.72\n", + "Saturated value: 0.9437\n", + "Final response: 63394.6050\n", + "Raw spend: 66247.3829432748\n", + "After adstock: 66247.71627660813\n", + "After hill transform: 0.9437156660256167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 29,983.76\n", + "Adstocked value: 29,983.93\n", + "Saturated value: 0.9594\n", + "Final response: 26845.4261\n", + "Raw spend: 29983.755063286924\n", + "After adstock: 29983.93153387516\n", + "After hill transform: 0.9593685628981271\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 753,636.41\n", + "Adstocked value: 753,636.74\n", + "Saturated value: 0.7123\n", + "Final response: 101786.0369\n", + "Raw spend: 753636.4082890751\n", + "After adstock: 753636.7416224085\n", + "After hill transform: 0.7122507700719567\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 66,247.38\n", + "Adstocked value: 66,247.72\n", + "Saturated value: 0.9437\n", + "Final response: 63394.6050\n", + "Raw spend: 66247.3829432897\n", + "After adstock: 66247.71627662303\n", + "After hill transform: 0.9437156660256483\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 29,983.76\n", + "Adstocked value: 29,983.93\n", + "Saturated value: 0.9594\n", + "Final response: 26845.4261\n", + "Raw spend: 29983.755063286924\n", + "After adstock: 29983.93153387516\n", + "After hill transform: 0.9593685628981271\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 753,636.41\n", + "Adstocked value: 753,636.74\n", + "Saturated value: 0.7123\n", + "Final response: 101786.0369\n", + "Raw spend: 753636.4082890751\n", + "After adstock: 753636.7416224085\n", + "After hill transform: 0.7122507700719567\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 66,247.38\n", + "Adstocked value: 66,247.72\n", + "Saturated value: 0.9437\n", + "Final response: 63394.6050\n", + "Raw spend: 66247.3829432748\n", + "After adstock: 66247.71627660813\n", + "After hill transform: 0.9437156660256167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 29,983.76\n", + "Adstocked value: 29,983.93\n", + "Saturated value: 0.9594\n", + "Final response: 26845.4261\n", + "Raw spend: 29983.755063301825\n", + "After adstock: 29983.93153389006\n", + "After hill transform: 0.9593685628981808\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820473\n", + "After adstock: 455904.444750427\n", + "After hill transform: 0.9531672654247781\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 748,169.10\n", + "Adstocked value: 748,169.43\n", + "Saturated value: 0.7114\n", + "Final response: 101660.8559\n", + "Raw spend: 748169.0960914422\n", + "After adstock: 748169.4294247755\n", + "After hill transform: 0.711374812447328\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 71,672.56\n", + "Adstocked value: 71,672.90\n", + "Saturated value: 0.9538\n", + "Final response: 64069.5010\n", + "Raw spend: 71672.56281528911\n", + "After adstock: 71672.89614862244\n", + "After hill transform: 0.9537624194000979\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,493.96\n", + "Adstocked value: 30,494.14\n", + "Saturated value: 0.9612\n", + "Final response: 26895.4205\n", + "Raw spend: 30493.963780185997\n", + "After adstock: 30494.14025077423\n", + "After hill transform: 0.9611552012973764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820473\n", + "After adstock: 455904.444750427\n", + "After hill transform: 0.9531672654247781\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 748,169.10\n", + "Adstocked value: 748,169.43\n", + "Saturated value: 0.7114\n", + "Final response: 101660.8559\n", + "Raw spend: 748169.0960914422\n", + "After adstock: 748169.4294247755\n", + "After hill transform: 0.711374812447328\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 71,672.56\n", + "Adstocked value: 71,672.90\n", + "Saturated value: 0.9538\n", + "Final response: 64069.5010\n", + "Raw spend: 71672.56281528911\n", + "After adstock: 71672.89614862244\n", + "After hill transform: 0.9537624194000979\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,493.96\n", + "Adstocked value: 30,494.14\n", + "Saturated value: 0.9612\n", + "Final response: 26895.4205\n", + "Raw spend: 30493.963780185997\n", + "After adstock: 30494.14025077423\n", + "After hill transform: 0.9611552012973764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281898\n", + "After adstock: 455904.4447504121\n", + "After hill transform: 0.9531672654247738\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 748,169.10\n", + "Adstocked value: 748,169.43\n", + "Saturated value: 0.7114\n", + "Final response: 101660.8559\n", + "Raw spend: 748169.0960914422\n", + "After adstock: 748169.4294247755\n", + "After hill transform: 0.711374812447328\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 71,672.56\n", + "Adstocked value: 71,672.90\n", + "Saturated value: 0.9538\n", + "Final response: 64069.5010\n", + "Raw spend: 71672.56281528911\n", + "After adstock: 71672.89614862244\n", + "After hill transform: 0.9537624194000979\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,493.96\n", + "Adstocked value: 30,494.14\n", + "Saturated value: 0.9612\n", + "Final response: 26895.4205\n", + "Raw spend: 30493.963780185997\n", + "After adstock: 30494.14025077423\n", + "After hill transform: 0.9611552012973764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820473\n", + "After adstock: 455904.444750427\n", + "After hill transform: 0.9531672654247781\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 748,169.10\n", + "Adstocked value: 748,169.43\n", + "Saturated value: 0.7114\n", + "Final response: 101660.8559\n", + "Raw spend: 748169.0960914571\n", + "After adstock: 748169.4294247904\n", + "After hill transform: 0.7113748124473304\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 71,672.56\n", + "Adstocked value: 71,672.90\n", + "Saturated value: 0.9538\n", + "Final response: 64069.5010\n", + "Raw spend: 71672.56281528911\n", + "After adstock: 71672.89614862244\n", + "After hill transform: 0.9537624194000979\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,493.96\n", + "Adstocked value: 30,494.14\n", + "Saturated value: 0.9612\n", + "Final response: 26895.4205\n", + "Raw spend: 30493.963780185997\n", + "After adstock: 30494.14025077423\n", + "After hill transform: 0.9611552012973764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820473\n", + "After adstock: 455904.444750427\n", + "After hill transform: 0.9531672654247781\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 748,169.10\n", + "Adstocked value: 748,169.43\n", + "Saturated value: 0.7114\n", + "Final response: 101660.8559\n", + "Raw spend: 748169.0960914422\n", + "After adstock: 748169.4294247755\n", + "After hill transform: 0.711374812447328\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 71,672.56\n", + "Adstocked value: 71,672.90\n", + "Saturated value: 0.9538\n", + "Final response: 64069.5010\n", + "Raw spend: 71672.56281530402\n", + "After adstock: 71672.89614863734\n", + "After hill transform: 0.9537624194001221\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,493.96\n", + "Adstocked value: 30,494.14\n", + "Saturated value: 0.9612\n", + "Final response: 26895.4205\n", + "Raw spend: 30493.963780185997\n", + "After adstock: 30494.14025077423\n", + "After hill transform: 0.9611552012973764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820473\n", + "After adstock: 455904.444750427\n", + "After hill transform: 0.9531672654247781\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 748,169.10\n", + "Adstocked value: 748,169.43\n", + "Saturated value: 0.7114\n", + "Final response: 101660.8559\n", + "Raw spend: 748169.0960914422\n", + "After adstock: 748169.4294247755\n", + "After hill transform: 0.711374812447328\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 71,672.56\n", + "Adstocked value: 71,672.90\n", + "Saturated value: 0.9538\n", + "Final response: 64069.5010\n", + "Raw spend: 71672.56281528911\n", + "After adstock: 71672.89614862244\n", + "After hill transform: 0.9537624194000979\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,493.96\n", + "Adstocked value: 30,494.14\n", + "Saturated value: 0.9612\n", + "Final response: 26895.4205\n", + "Raw spend: 30493.9637802009\n", + "After adstock: 30494.140250789133\n", + "After hill transform: 0.961155201297427\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820473\n", + "After adstock: 455904.444750427\n", + "After hill transform: 0.9531672654247781\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 748,169.10\n", + "Adstocked value: 748,169.43\n", + "Saturated value: 0.7114\n", + "Final response: 101660.8559\n", + "Raw spend: 748169.0960914422\n", + "After adstock: 748169.4294247755\n", + "After hill transform: 0.711374812447328\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 71,672.56\n", + "Adstocked value: 71,672.90\n", + "Saturated value: 0.9538\n", + "Final response: 64069.5010\n", + "Raw spend: 71672.56281528911\n", + "After adstock: 71672.89614862244\n", + "After hill transform: 0.9537624194000979\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,493.96\n", + "Adstocked value: 30,494.14\n", + "Saturated value: 0.9612\n", + "Final response: 26895.4205\n", + "Raw spend: 30493.963780185997\n", + "After adstock: 30494.14025077423\n", + "After hill transform: 0.9611552012973764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281898\n", + "After adstock: 455904.4447504121\n", + "After hill transform: 0.9531672654247738\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 748,169.10\n", + "Adstocked value: 748,169.43\n", + "Saturated value: 0.7114\n", + "Final response: 101660.8559\n", + "Raw spend: 748169.0960914422\n", + "After adstock: 748169.4294247755\n", + "After hill transform: 0.711374812447328\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 71,672.56\n", + "Adstocked value: 71,672.90\n", + "Saturated value: 0.9538\n", + "Final response: 64069.5010\n", + "Raw spend: 71672.56281528911\n", + "After adstock: 71672.89614862244\n", + "After hill transform: 0.9537624194000979\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,493.96\n", + "Adstocked value: 30,494.14\n", + "Saturated value: 0.9612\n", + "Final response: 26895.4205\n", + "Raw spend: 30493.963780185997\n", + "After adstock: 30494.14025077423\n", + "After hill transform: 0.9611552012973764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820473\n", + "After adstock: 455904.444750427\n", + "After hill transform: 0.9531672654247781\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 748,169.10\n", + "Adstocked value: 748,169.43\n", + "Saturated value: 0.7114\n", + "Final response: 101660.8559\n", + "Raw spend: 748169.0960914571\n", + "After adstock: 748169.4294247904\n", + "After hill transform: 0.7113748124473304\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 71,672.56\n", + "Adstocked value: 71,672.90\n", + "Saturated value: 0.9538\n", + "Final response: 64069.5010\n", + "Raw spend: 71672.56281528911\n", + "After adstock: 71672.89614862244\n", + "After hill transform: 0.9537624194000979\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,493.96\n", + "Adstocked value: 30,494.14\n", + "Saturated value: 0.9612\n", + "Final response: 26895.4205\n", + "Raw spend: 30493.963780185997\n", + "After adstock: 30494.14025077423\n", + "After hill transform: 0.9611552012973764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820473\n", + "After adstock: 455904.444750427\n", + "After hill transform: 0.9531672654247781\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 748,169.10\n", + "Adstocked value: 748,169.43\n", + "Saturated value: 0.7114\n", + "Final response: 101660.8559\n", + "Raw spend: 748169.0960914422\n", + "After adstock: 748169.4294247755\n", + "After hill transform: 0.711374812447328\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 71,672.56\n", + "Adstocked value: 71,672.90\n", + "Saturated value: 0.9538\n", + "Final response: 64069.5010\n", + "Raw spend: 71672.56281530402\n", + "After adstock: 71672.89614863734\n", + "After hill transform: 0.9537624194001221\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,493.96\n", + "Adstocked value: 30,494.14\n", + "Saturated value: 0.9612\n", + "Final response: 26895.4205\n", + "Raw spend: 30493.963780185997\n", + "After adstock: 30494.14025077423\n", + "After hill transform: 0.9611552012973764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820473\n", + "After adstock: 455904.444750427\n", + "After hill transform: 0.9531672654247781\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 748,169.10\n", + "Adstocked value: 748,169.43\n", + "Saturated value: 0.7114\n", + "Final response: 101660.8559\n", + "Raw spend: 748169.0960914422\n", + "After adstock: 748169.4294247755\n", + "After hill transform: 0.711374812447328\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 71,672.56\n", + "Adstocked value: 71,672.90\n", + "Saturated value: 0.9538\n", + "Final response: 64069.5010\n", + "Raw spend: 71672.56281528911\n", + "After adstock: 71672.89614862244\n", + "After hill transform: 0.9537624194000979\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,493.96\n", + "Adstocked value: 30,494.14\n", + "Saturated value: 0.9612\n", + "Final response: 26895.4205\n", + "Raw spend: 30493.9637802009\n", + "After adstock: 30494.140250789133\n", + "After hill transform: 0.961155201297427\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252817446\n", + "After adstock: 455904.4447503967\n", + "After hill transform: 0.9531672654247693\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 739,097.48\n", + "Adstocked value: 739,097.81\n", + "Saturated value: 0.7099\n", + "Final response: 101450.6110\n", + "Raw spend: 739097.4804478167\n", + "After adstock: 739097.81378115\n", + "After hill transform: 0.7099036179148392\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 82,449.98\n", + "Adstocked value: 82,450.31\n", + "Saturated value: 0.9676\n", + "Final response: 64996.3896\n", + "Raw spend: 82449.98032343293\n", + "After adstock: 82450.31365676626\n", + "After hill transform: 0.9675604275385666\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,754.89\n", + "Adstocked value: 30,755.07\n", + "Saturated value: 0.9620\n", + "Final response: 26919.8579\n", + "Raw spend: 30754.89263821776\n", + "After adstock: 30755.069108805994\n", + "After hill transform: 0.9620285145414955\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252817446\n", + "After adstock: 455904.4447503967\n", + "After hill transform: 0.9531672654247693\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 739,097.48\n", + "Adstocked value: 739,097.81\n", + "Saturated value: 0.7099\n", + "Final response: 101450.6110\n", + "Raw spend: 739097.4804478167\n", + "After adstock: 739097.81378115\n", + "After hill transform: 0.7099036179148392\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 82,449.98\n", + "Adstocked value: 82,450.31\n", + "Saturated value: 0.9676\n", + "Final response: 64996.3896\n", + "Raw spend: 82449.98032343293\n", + "After adstock: 82450.31365676626\n", + "After hill transform: 0.9675604275385666\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,754.89\n", + "Adstocked value: 30,755.07\n", + "Saturated value: 0.9620\n", + "Final response: 26919.8579\n", + "Raw spend: 30754.89263821776\n", + "After adstock: 30755.069108805994\n", + "After hill transform: 0.9620285145414955\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252818936\n", + "After adstock: 455904.4447504116\n", + "After hill transform: 0.9531672654247737\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 739,097.48\n", + "Adstocked value: 739,097.81\n", + "Saturated value: 0.7099\n", + "Final response: 101450.6110\n", + "Raw spend: 739097.4804478167\n", + "After adstock: 739097.81378115\n", + "After hill transform: 0.7099036179148392\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 82,449.98\n", + "Adstocked value: 82,450.31\n", + "Saturated value: 0.9676\n", + "Final response: 64996.3896\n", + "Raw spend: 82449.98032343293\n", + "After adstock: 82450.31365676626\n", + "After hill transform: 0.9675604275385666\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,754.89\n", + "Adstocked value: 30,755.07\n", + "Saturated value: 0.9620\n", + "Final response: 26919.8579\n", + "Raw spend: 30754.89263821776\n", + "After adstock: 30755.069108805994\n", + "After hill transform: 0.9620285145414955\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252817446\n", + "After adstock: 455904.4447503967\n", + "After hill transform: 0.9531672654247693\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 739,097.48\n", + "Adstocked value: 739,097.81\n", + "Saturated value: 0.7099\n", + "Final response: 101450.6110\n", + "Raw spend: 739097.4804478316\n", + "After adstock: 739097.8137811649\n", + "After hill transform: 0.7099036179148417\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 82,449.98\n", + "Adstocked value: 82,450.31\n", + "Saturated value: 0.9676\n", + "Final response: 64996.3896\n", + "Raw spend: 82449.98032343293\n", + "After adstock: 82450.31365676626\n", + "After hill transform: 0.9675604275385666\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,754.89\n", + "Adstocked value: 30,755.07\n", + "Saturated value: 0.9620\n", + "Final response: 26919.8579\n", + "Raw spend: 30754.89263821776\n", + "After adstock: 30755.069108805994\n", + "After hill transform: 0.9620285145414955\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252817446\n", + "After adstock: 455904.4447503967\n", + "After hill transform: 0.9531672654247693\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 739,097.48\n", + "Adstocked value: 739,097.81\n", + "Saturated value: 0.7099\n", + "Final response: 101450.6110\n", + "Raw spend: 739097.4804478167\n", + "After adstock: 739097.81378115\n", + "After hill transform: 0.7099036179148392\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 82,449.98\n", + "Adstocked value: 82,450.31\n", + "Saturated value: 0.9676\n", + "Final response: 64996.3896\n", + "Raw spend: 82449.98032344783\n", + "After adstock: 82450.31365678116\n", + "After hill transform: 0.9675604275385814\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,754.89\n", + "Adstocked value: 30,755.07\n", + "Saturated value: 0.9620\n", + "Final response: 26919.8579\n", + "Raw spend: 30754.89263821776\n", + "After adstock: 30755.069108805994\n", + "After hill transform: 0.9620285145414955\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252817446\n", + "After adstock: 455904.4447503967\n", + "After hill transform: 0.9531672654247693\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 739,097.48\n", + "Adstocked value: 739,097.81\n", + "Saturated value: 0.7099\n", + "Final response: 101450.6110\n", + "Raw spend: 739097.4804478167\n", + "After adstock: 739097.81378115\n", + "After hill transform: 0.7099036179148392\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 82,449.98\n", + "Adstocked value: 82,450.31\n", + "Saturated value: 0.9676\n", + "Final response: 64996.3896\n", + "Raw spend: 82449.98032343293\n", + "After adstock: 82450.31365676626\n", + "After hill transform: 0.9675604275385666\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,754.89\n", + "Adstocked value: 30,755.07\n", + "Saturated value: 0.9620\n", + "Final response: 26919.8579\n", + "Raw spend: 30754.89263823266\n", + "After adstock: 30755.069108820895\n", + "After hill transform: 0.9620285145415447\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252817446\n", + "After adstock: 455904.4447503967\n", + "After hill transform: 0.9531672654247693\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 739,097.48\n", + "Adstocked value: 739,097.81\n", + "Saturated value: 0.7099\n", + "Final response: 101450.6110\n", + "Raw spend: 739097.4804478167\n", + "After adstock: 739097.81378115\n", + "After hill transform: 0.7099036179148392\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 82,449.98\n", + "Adstocked value: 82,450.31\n", + "Saturated value: 0.9676\n", + "Final response: 64996.3896\n", + "Raw spend: 82449.98032343293\n", + "After adstock: 82450.31365676626\n", + "After hill transform: 0.9675604275385666\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,754.89\n", + "Adstocked value: 30,755.07\n", + "Saturated value: 0.9620\n", + "Final response: 26919.8579\n", + "Raw spend: 30754.89263821776\n", + "After adstock: 30755.069108805994\n", + "After hill transform: 0.9620285145414955\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252818936\n", + "After adstock: 455904.4447504116\n", + "After hill transform: 0.9531672654247737\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 739,097.48\n", + "Adstocked value: 739,097.81\n", + "Saturated value: 0.7099\n", + "Final response: 101450.6110\n", + "Raw spend: 739097.4804478167\n", + "After adstock: 739097.81378115\n", + "After hill transform: 0.7099036179148392\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 82,449.98\n", + "Adstocked value: 82,450.31\n", + "Saturated value: 0.9676\n", + "Final response: 64996.3896\n", + "Raw spend: 82449.98032343293\n", + "After adstock: 82450.31365676626\n", + "After hill transform: 0.9675604275385666\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,754.89\n", + "Adstocked value: 30,755.07\n", + "Saturated value: 0.9620\n", + "Final response: 26919.8579\n", + "Raw spend: 30754.89263821776\n", + "After adstock: 30755.069108805994\n", + "After hill transform: 0.9620285145414955\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252817446\n", + "After adstock: 455904.4447503967\n", + "After hill transform: 0.9531672654247693\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 739,097.48\n", + "Adstocked value: 739,097.81\n", + "Saturated value: 0.7099\n", + "Final response: 101450.6110\n", + "Raw spend: 739097.4804478316\n", + "After adstock: 739097.8137811649\n", + "After hill transform: 0.7099036179148417\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 82,449.98\n", + "Adstocked value: 82,450.31\n", + "Saturated value: 0.9676\n", + "Final response: 64996.3896\n", + "Raw spend: 82449.98032343293\n", + "After adstock: 82450.31365676626\n", + "After hill transform: 0.9675604275385666\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,754.89\n", + "Adstocked value: 30,755.07\n", + "Saturated value: 0.9620\n", + "Final response: 26919.8579\n", + "Raw spend: 30754.89263821776\n", + "After adstock: 30755.069108805994\n", + "After hill transform: 0.9620285145414955\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252817446\n", + "After adstock: 455904.4447503967\n", + "After hill transform: 0.9531672654247693\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 739,097.48\n", + "Adstocked value: 739,097.81\n", + "Saturated value: 0.7099\n", + "Final response: 101450.6110\n", + "Raw spend: 739097.4804478167\n", + "After adstock: 739097.81378115\n", + "After hill transform: 0.7099036179148392\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 82,449.98\n", + "Adstocked value: 82,450.31\n", + "Saturated value: 0.9676\n", + "Final response: 64996.3896\n", + "Raw spend: 82449.98032344783\n", + "After adstock: 82450.31365678116\n", + "After hill transform: 0.9675604275385814\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,754.89\n", + "Adstocked value: 30,755.07\n", + "Saturated value: 0.9620\n", + "Final response: 26919.8579\n", + "Raw spend: 30754.89263821776\n", + "After adstock: 30755.069108805994\n", + "After hill transform: 0.9620285145414955\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252817446\n", + "After adstock: 455904.4447503967\n", + "After hill transform: 0.9531672654247693\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 739,097.48\n", + "Adstocked value: 739,097.81\n", + "Saturated value: 0.7099\n", + "Final response: 101450.6110\n", + "Raw spend: 739097.4804478167\n", + "After adstock: 739097.81378115\n", + "After hill transform: 0.7099036179148392\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 82,449.98\n", + "Adstocked value: 82,450.31\n", + "Saturated value: 0.9676\n", + "Final response: 64996.3896\n", + "Raw spend: 82449.98032343293\n", + "After adstock: 82450.31365676626\n", + "After hill transform: 0.9675604275385666\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,754.89\n", + "Adstocked value: 30,755.07\n", + "Saturated value: 0.9620\n", + "Final response: 26919.8579\n", + "Raw spend: 30754.89263823266\n", + "After adstock: 30755.069108820895\n", + "After hill transform: 0.9620285145415447\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 732,382.07\n", + "Adstocked value: 732,382.40\n", + "Saturated value: 0.7088\n", + "Final response: 101292.8912\n", + "Raw spend: 732382.0699493807\n", + "After adstock: 732382.4032827141\n", + "After hill transform: 0.7087999687725077\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 86,814.12\n", + "Adstocked value: 86,814.46\n", + "Saturated value: 0.9716\n", + "Final response: 65265.1979\n", + "Raw spend: 86814.1238011778\n", + "After adstock: 86814.45713451113\n", + "After hill transform: 0.9715620078729514\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 33,489.09\n", + "Adstocked value: 33,489.26\n", + "Saturated value: 0.9698\n", + "Final response: 27136.7803\n", + "Raw spend: 33489.086578233575\n", + "After adstock: 33489.26304882181\n", + "After hill transform: 0.9697806177162182\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 732,382.07\n", + "Adstocked value: 732,382.40\n", + "Saturated value: 0.7088\n", + "Final response: 101292.8912\n", + "Raw spend: 732382.0699493807\n", + "After adstock: 732382.4032827141\n", + "After hill transform: 0.7087999687725077\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 86,814.12\n", + "Adstocked value: 86,814.46\n", + "Saturated value: 0.9716\n", + "Final response: 65265.1979\n", + "Raw spend: 86814.1238011778\n", + "After adstock: 86814.45713451113\n", + "After hill transform: 0.9715620078729514\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 33,489.09\n", + "Adstocked value: 33,489.26\n", + "Saturated value: 0.9698\n", + "Final response: 27136.7803\n", + "Raw spend: 33489.086578233575\n", + "After adstock: 33489.26304882181\n", + "After hill transform: 0.9697806177162182\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 732,382.07\n", + "Adstocked value: 732,382.40\n", + "Saturated value: 0.7088\n", + "Final response: 101292.8912\n", + "Raw spend: 732382.0699493807\n", + "After adstock: 732382.4032827141\n", + "After hill transform: 0.7087999687725077\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 86,814.12\n", + "Adstocked value: 86,814.46\n", + "Saturated value: 0.9716\n", + "Final response: 65265.1979\n", + "Raw spend: 86814.1238011778\n", + "After adstock: 86814.45713451113\n", + "After hill transform: 0.9715620078729514\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 33,489.09\n", + "Adstocked value: 33,489.26\n", + "Saturated value: 0.9698\n", + "Final response: 27136.7803\n", + "Raw spend: 33489.086578233575\n", + "After adstock: 33489.26304882181\n", + "After hill transform: 0.9697806177162182\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 732,382.07\n", + "Adstocked value: 732,382.40\n", + "Saturated value: 0.7088\n", + "Final response: 101292.8912\n", + "Raw spend: 732382.0699493956\n", + "After adstock: 732382.403282729\n", + "After hill transform: 0.7087999687725103\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 86,814.12\n", + "Adstocked value: 86,814.46\n", + "Saturated value: 0.9716\n", + "Final response: 65265.1979\n", + "Raw spend: 86814.1238011778\n", + "After adstock: 86814.45713451113\n", + "After hill transform: 0.9715620078729514\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 33,489.09\n", + "Adstocked value: 33,489.26\n", + "Saturated value: 0.9698\n", + "Final response: 27136.7803\n", + "Raw spend: 33489.086578233575\n", + "After adstock: 33489.26304882181\n", + "After hill transform: 0.9697806177162182\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 732,382.07\n", + "Adstocked value: 732,382.40\n", + "Saturated value: 0.7088\n", + "Final response: 101292.8912\n", + "Raw spend: 732382.0699493807\n", + "After adstock: 732382.4032827141\n", + "After hill transform: 0.7087999687725077\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 86,814.12\n", + "Adstocked value: 86,814.46\n", + "Saturated value: 0.9716\n", + "Final response: 65265.1979\n", + "Raw spend: 86814.1238011927\n", + "After adstock: 86814.45713452603\n", + "After hill transform: 0.971562007872964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 33,489.09\n", + "Adstocked value: 33,489.26\n", + "Saturated value: 0.9698\n", + "Final response: 27136.7803\n", + "Raw spend: 33489.086578233575\n", + "After adstock: 33489.26304882181\n", + "After hill transform: 0.9697806177162182\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 732,382.07\n", + "Adstocked value: 732,382.40\n", + "Saturated value: 0.7088\n", + "Final response: 101292.8912\n", + "Raw spend: 732382.0699493807\n", + "After adstock: 732382.4032827141\n", + "After hill transform: 0.7087999687725077\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 86,814.12\n", + "Adstocked value: 86,814.46\n", + "Saturated value: 0.9716\n", + "Final response: 65265.1979\n", + "Raw spend: 86814.1238011778\n", + "After adstock: 86814.45713451113\n", + "After hill transform: 0.9715620078729514\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 33,489.09\n", + "Adstocked value: 33,489.26\n", + "Saturated value: 0.9698\n", + "Final response: 27136.7803\n", + "Raw spend: 33489.086578248476\n", + "After adstock: 33489.263048836714\n", + "After hill transform: 0.9697806177162543\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 732,382.07\n", + "Adstocked value: 732,382.40\n", + "Saturated value: 0.7088\n", + "Final response: 101292.8912\n", + "Raw spend: 732382.0699493807\n", + "After adstock: 732382.4032827141\n", + "After hill transform: 0.7087999687725077\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 86,814.12\n", + "Adstocked value: 86,814.46\n", + "Saturated value: 0.9716\n", + "Final response: 65265.1979\n", + "Raw spend: 86814.1238011778\n", + "After adstock: 86814.45713451113\n", + "After hill transform: 0.9715620078729514\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 33,489.09\n", + "Adstocked value: 33,489.26\n", + "Saturated value: 0.9698\n", + "Final response: 27136.7803\n", + "Raw spend: 33489.086578233575\n", + "After adstock: 33489.26304882181\n", + "After hill transform: 0.9697806177162182\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 732,382.07\n", + "Adstocked value: 732,382.40\n", + "Saturated value: 0.7088\n", + "Final response: 101292.8912\n", + "Raw spend: 732382.0699493807\n", + "After adstock: 732382.4032827141\n", + "After hill transform: 0.7087999687725077\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 86,814.12\n", + "Adstocked value: 86,814.46\n", + "Saturated value: 0.9716\n", + "Final response: 65265.1979\n", + "Raw spend: 86814.1238011778\n", + "After adstock: 86814.45713451113\n", + "After hill transform: 0.9715620078729514\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 33,489.09\n", + "Adstocked value: 33,489.26\n", + "Saturated value: 0.9698\n", + "Final response: 27136.7803\n", + "Raw spend: 33489.086578233575\n", + "After adstock: 33489.26304882181\n", + "After hill transform: 0.9697806177162182\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 732,382.07\n", + "Adstocked value: 732,382.40\n", + "Saturated value: 0.7088\n", + "Final response: 101292.8912\n", + "Raw spend: 732382.0699493956\n", + "After adstock: 732382.403282729\n", + "After hill transform: 0.7087999687725103\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 86,814.12\n", + "Adstocked value: 86,814.46\n", + "Saturated value: 0.9716\n", + "Final response: 65265.1979\n", + "Raw spend: 86814.1238011778\n", + "After adstock: 86814.45713451113\n", + "After hill transform: 0.9715620078729514\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 33,489.09\n", + "Adstocked value: 33,489.26\n", + "Saturated value: 0.9698\n", + "Final response: 27136.7803\n", + "Raw spend: 33489.086578233575\n", + "After adstock: 33489.26304882181\n", + "After hill transform: 0.9697806177162182\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 732,382.07\n", + "Adstocked value: 732,382.40\n", + "Saturated value: 0.7088\n", + "Final response: 101292.8912\n", + "Raw spend: 732382.0699493807\n", + "After adstock: 732382.4032827141\n", + "After hill transform: 0.7087999687725077\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 86,814.12\n", + "Adstocked value: 86,814.46\n", + "Saturated value: 0.9716\n", + "Final response: 65265.1979\n", + "Raw spend: 86814.1238011927\n", + "After adstock: 86814.45713452603\n", + "After hill transform: 0.971562007872964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 33,489.09\n", + "Adstocked value: 33,489.26\n", + "Saturated value: 0.9698\n", + "Final response: 27136.7803\n", + "Raw spend: 33489.086578233575\n", + "After adstock: 33489.26304882181\n", + "After hill transform: 0.9697806177162182\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 732,382.07\n", + "Adstocked value: 732,382.40\n", + "Saturated value: 0.7088\n", + "Final response: 101292.8912\n", + "Raw spend: 732382.0699493807\n", + "After adstock: 732382.4032827141\n", + "After hill transform: 0.7087999687725077\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 86,814.12\n", + "Adstocked value: 86,814.46\n", + "Saturated value: 0.9716\n", + "Final response: 65265.1979\n", + "Raw spend: 86814.1238011778\n", + "After adstock: 86814.45713451113\n", + "After hill transform: 0.9715620078729514\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 33,489.09\n", + "Adstocked value: 33,489.26\n", + "Saturated value: 0.9698\n", + "Final response: 27136.7803\n", + "Raw spend: 33489.086578248476\n", + "After adstock: 33489.263048836714\n", + "After hill transform: 0.9697806177162543\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281735\n", + "After adstock: 455904.4447503957\n", + "After hill transform: 0.953167265424769\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 719,982.18\n", + "Adstocked value: 719,982.51\n", + "Saturated value: 0.7067\n", + "Final response: 100996.8791\n", + "Raw spend: 719982.1778302651\n", + "After adstock: 719982.5111635985\n", + "After hill transform: 0.7067286153026879\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 93,052.68\n", + "Adstocked value: 93,053.01\n", + "Saturated value: 0.9762\n", + "Final response: 65576.5805\n", + "Raw spend: 93052.67591728672\n", + "After adstock: 93053.00925062005\n", + "After hill transform: 0.9761973650814479\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 39,519.18\n", + "Adstocked value: 39,519.36\n", + "Saturated value: 0.9807\n", + "Final response: 27442.2935\n", + "Raw spend: 39519.18022679186\n", + "After adstock: 39519.3566973801\n", + "After hill transform: 0.9806986698591835\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281735\n", + "After adstock: 455904.4447503957\n", + "After hill transform: 0.953167265424769\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 719,982.18\n", + "Adstocked value: 719,982.51\n", + "Saturated value: 0.7067\n", + "Final response: 100996.8791\n", + "Raw spend: 719982.1778302651\n", + "After adstock: 719982.5111635985\n", + "After hill transform: 0.7067286153026879\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 93,052.68\n", + "Adstocked value: 93,053.01\n", + "Saturated value: 0.9762\n", + "Final response: 65576.5805\n", + "Raw spend: 93052.67591728672\n", + "After adstock: 93053.00925062005\n", + "After hill transform: 0.9761973650814479\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 39,519.18\n", + "Adstocked value: 39,519.36\n", + "Saturated value: 0.9807\n", + "Final response: 27442.2935\n", + "Raw spend: 39519.18022679186\n", + "After adstock: 39519.3566973801\n", + "After hill transform: 0.9806986698591835\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281884\n", + "After adstock: 455904.4447504106\n", + "After hill transform: 0.9531672654247734\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 719,982.18\n", + "Adstocked value: 719,982.51\n", + "Saturated value: 0.7067\n", + "Final response: 100996.8791\n", + "Raw spend: 719982.1778302651\n", + "After adstock: 719982.5111635985\n", + "After hill transform: 0.7067286153026879\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 93,052.68\n", + "Adstocked value: 93,053.01\n", + "Saturated value: 0.9762\n", + "Final response: 65576.5805\n", + "Raw spend: 93052.67591728672\n", + "After adstock: 93053.00925062005\n", + "After hill transform: 0.9761973650814479\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 39,519.18\n", + "Adstocked value: 39,519.36\n", + "Saturated value: 0.9807\n", + "Final response: 27442.2935\n", + "Raw spend: 39519.18022679186\n", + "After adstock: 39519.3566973801\n", + "After hill transform: 0.9806986698591835\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281735\n", + "After adstock: 455904.4447503957\n", + "After hill transform: 0.953167265424769\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 719,982.18\n", + "Adstocked value: 719,982.51\n", + "Saturated value: 0.7067\n", + "Final response: 100996.8791\n", + "Raw spend: 719982.17783028\n", + "After adstock: 719982.5111636134\n", + "After hill transform: 0.7067286153026904\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 93,052.68\n", + "Adstocked value: 93,053.01\n", + "Saturated value: 0.9762\n", + "Final response: 65576.5805\n", + "Raw spend: 93052.67591728672\n", + "After adstock: 93053.00925062005\n", + "After hill transform: 0.9761973650814479\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 39,519.18\n", + "Adstocked value: 39,519.36\n", + "Saturated value: 0.9807\n", + "Final response: 27442.2935\n", + "Raw spend: 39519.18022679186\n", + "After adstock: 39519.3566973801\n", + "After hill transform: 0.9806986698591835\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281735\n", + "After adstock: 455904.4447503957\n", + "After hill transform: 0.953167265424769\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 719,982.18\n", + "Adstocked value: 719,982.51\n", + "Saturated value: 0.7067\n", + "Final response: 100996.8791\n", + "Raw spend: 719982.1778302651\n", + "After adstock: 719982.5111635985\n", + "After hill transform: 0.7067286153026879\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 93,052.68\n", + "Adstocked value: 93,053.01\n", + "Saturated value: 0.9762\n", + "Final response: 65576.5805\n", + "Raw spend: 93052.67591730162\n", + "After adstock: 93053.00925063495\n", + "After hill transform: 0.9761973650814577\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 39,519.18\n", + "Adstocked value: 39,519.36\n", + "Saturated value: 0.9807\n", + "Final response: 27442.2935\n", + "Raw spend: 39519.18022679186\n", + "After adstock: 39519.3566973801\n", + "After hill transform: 0.9806986698591835\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281735\n", + "After adstock: 455904.4447503957\n", + "After hill transform: 0.953167265424769\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 719,982.18\n", + "Adstocked value: 719,982.51\n", + "Saturated value: 0.7067\n", + "Final response: 100996.8791\n", + "Raw spend: 719982.1778302651\n", + "After adstock: 719982.5111635985\n", + "After hill transform: 0.7067286153026879\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 93,052.68\n", + "Adstocked value: 93,053.01\n", + "Saturated value: 0.9762\n", + "Final response: 65576.5805\n", + "Raw spend: 93052.67591728672\n", + "After adstock: 93053.00925062005\n", + "After hill transform: 0.9761973650814479\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 39,519.18\n", + "Adstocked value: 39,519.36\n", + "Saturated value: 0.9807\n", + "Final response: 27442.2935\n", + "Raw spend: 39519.18022680676\n", + "After adstock: 39519.356697395\n", + "After hill transform: 0.9806986698592034\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281735\n", + "After adstock: 455904.4447503957\n", + "After hill transform: 0.953167265424769\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 719,982.18\n", + "Adstocked value: 719,982.51\n", + "Saturated value: 0.7067\n", + "Final response: 100996.8791\n", + "Raw spend: 719982.1778302651\n", + "After adstock: 719982.5111635985\n", + "After hill transform: 0.7067286153026879\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 93,052.68\n", + "Adstocked value: 93,053.01\n", + "Saturated value: 0.9762\n", + "Final response: 65576.5805\n", + "Raw spend: 93052.67591728672\n", + "After adstock: 93053.00925062005\n", + "After hill transform: 0.9761973650814479\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 39,519.18\n", + "Adstocked value: 39,519.36\n", + "Saturated value: 0.9807\n", + "Final response: 27442.2935\n", + "Raw spend: 39519.18022679186\n", + "After adstock: 39519.3566973801\n", + "After hill transform: 0.9806986698591835\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281884\n", + "After adstock: 455904.4447504106\n", + "After hill transform: 0.9531672654247734\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 719,982.18\n", + "Adstocked value: 719,982.51\n", + "Saturated value: 0.7067\n", + "Final response: 100996.8791\n", + "Raw spend: 719982.1778302651\n", + "After adstock: 719982.5111635985\n", + "After hill transform: 0.7067286153026879\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 93,052.68\n", + "Adstocked value: 93,053.01\n", + "Saturated value: 0.9762\n", + "Final response: 65576.5805\n", + "Raw spend: 93052.67591728672\n", + "After adstock: 93053.00925062005\n", + "After hill transform: 0.9761973650814479\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 39,519.18\n", + "Adstocked value: 39,519.36\n", + "Saturated value: 0.9807\n", + "Final response: 27442.2935\n", + "Raw spend: 39519.18022679186\n", + "After adstock: 39519.3566973801\n", + "After hill transform: 0.9806986698591835\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281735\n", + "After adstock: 455904.4447503957\n", + "After hill transform: 0.953167265424769\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 719,982.18\n", + "Adstocked value: 719,982.51\n", + "Saturated value: 0.7067\n", + "Final response: 100996.8791\n", + "Raw spend: 719982.17783028\n", + "After adstock: 719982.5111636134\n", + "After hill transform: 0.7067286153026904\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 93,052.68\n", + "Adstocked value: 93,053.01\n", + "Saturated value: 0.9762\n", + "Final response: 65576.5805\n", + "Raw spend: 93052.67591728672\n", + "After adstock: 93053.00925062005\n", + "After hill transform: 0.9761973650814479\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 39,519.18\n", + "Adstocked value: 39,519.36\n", + "Saturated value: 0.9807\n", + "Final response: 27442.2935\n", + "Raw spend: 39519.18022679186\n", + "After adstock: 39519.3566973801\n", + "After hill transform: 0.9806986698591835\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281735\n", + "After adstock: 455904.4447503957\n", + "After hill transform: 0.953167265424769\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 719,982.18\n", + "Adstocked value: 719,982.51\n", + "Saturated value: 0.7067\n", + "Final response: 100996.8791\n", + "Raw spend: 719982.1778302651\n", + "After adstock: 719982.5111635985\n", + "After hill transform: 0.7067286153026879\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 93,052.68\n", + "Adstocked value: 93,053.01\n", + "Saturated value: 0.9762\n", + "Final response: 65576.5805\n", + "Raw spend: 93052.67591730162\n", + "After adstock: 93053.00925063495\n", + "After hill transform: 0.9761973650814577\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 39,519.18\n", + "Adstocked value: 39,519.36\n", + "Saturated value: 0.9807\n", + "Final response: 27442.2935\n", + "Raw spend: 39519.18022679186\n", + "After adstock: 39519.3566973801\n", + "After hill transform: 0.9806986698591835\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281735\n", + "After adstock: 455904.4447503957\n", + "After hill transform: 0.953167265424769\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 719,982.18\n", + "Adstocked value: 719,982.51\n", + "Saturated value: 0.7067\n", + "Final response: 100996.8791\n", + "Raw spend: 719982.1778302651\n", + "After adstock: 719982.5111635985\n", + "After hill transform: 0.7067286153026879\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 93,052.68\n", + "Adstocked value: 93,053.01\n", + "Saturated value: 0.9762\n", + "Final response: 65576.5805\n", + "Raw spend: 93052.67591728672\n", + "After adstock: 93053.00925062005\n", + "After hill transform: 0.9761973650814479\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 39,519.18\n", + "Adstocked value: 39,519.36\n", + "Saturated value: 0.9807\n", + "Final response: 27442.2935\n", + "Raw spend: 39519.18022680676\n", + "After adstock: 39519.356697395\n", + "After hill transform: 0.9806986698592034\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819675\n", + "After adstock: 455904.444750419\n", + "After hill transform: 0.9531672654247758\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 714,017.20\n", + "Adstocked value: 714,017.53\n", + "Saturated value: 0.7057\n", + "Final response: 100852.2159\n", + "Raw spend: 714017.2012902208\n", + "After adstock: 714017.5346235542\n", + "After hill transform: 0.7057163302763308\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,671.56\n", + "Adstocked value: 97,671.89\n", + "Saturated value: 0.9790\n", + "Final response: 65764.0094\n", + "Raw spend: 97671.55856134671\n", + "After adstock: 97671.89189468004\n", + "After hill transform: 0.9789875014058018\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,326.32\n", + "Adstocked value: 41,326.50\n", + "Saturated value: 0.9829\n", + "Final response: 27504.2483\n", + "Raw spend: 41326.32145682351\n", + "After adstock: 41326.49792741175\n", + "After hill transform: 0.9829127340627252\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819675\n", + "After adstock: 455904.444750419\n", + "After hill transform: 0.9531672654247758\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 714,017.20\n", + "Adstocked value: 714,017.53\n", + "Saturated value: 0.7057\n", + "Final response: 100852.2159\n", + "Raw spend: 714017.2012902208\n", + "After adstock: 714017.5346235542\n", + "After hill transform: 0.7057163302763308\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,671.56\n", + "Adstocked value: 97,671.89\n", + "Saturated value: 0.9790\n", + "Final response: 65764.0094\n", + "Raw spend: 97671.55856134671\n", + "After adstock: 97671.89189468004\n", + "After hill transform: 0.9789875014058018\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,326.32\n", + "Adstocked value: 41,326.50\n", + "Saturated value: 0.9829\n", + "Final response: 27504.2483\n", + "Raw spend: 41326.32145682351\n", + "After adstock: 41326.49792741175\n", + "After hill transform: 0.9829127340627252\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252818185\n", + "After adstock: 455904.4447504041\n", + "After hill transform: 0.9531672654247715\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 714,017.20\n", + "Adstocked value: 714,017.53\n", + "Saturated value: 0.7057\n", + "Final response: 100852.2159\n", + "Raw spend: 714017.2012902208\n", + "After adstock: 714017.5346235542\n", + "After hill transform: 0.7057163302763308\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,671.56\n", + "Adstocked value: 97,671.89\n", + "Saturated value: 0.9790\n", + "Final response: 65764.0094\n", + "Raw spend: 97671.55856134671\n", + "After adstock: 97671.89189468004\n", + "After hill transform: 0.9789875014058018\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,326.32\n", + "Adstocked value: 41,326.50\n", + "Saturated value: 0.9829\n", + "Final response: 27504.2483\n", + "Raw spend: 41326.32145682351\n", + "After adstock: 41326.49792741175\n", + "After hill transform: 0.9829127340627252\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819675\n", + "After adstock: 455904.444750419\n", + "After hill transform: 0.9531672654247758\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 714,017.20\n", + "Adstocked value: 714,017.53\n", + "Saturated value: 0.7057\n", + "Final response: 100852.2159\n", + "Raw spend: 714017.2012902357\n", + "After adstock: 714017.5346235691\n", + "After hill transform: 0.7057163302763334\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,671.56\n", + "Adstocked value: 97,671.89\n", + "Saturated value: 0.9790\n", + "Final response: 65764.0094\n", + "Raw spend: 97671.55856134671\n", + "After adstock: 97671.89189468004\n", + "After hill transform: 0.9789875014058018\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,326.32\n", + "Adstocked value: 41,326.50\n", + "Saturated value: 0.9829\n", + "Final response: 27504.2483\n", + "Raw spend: 41326.32145682351\n", + "After adstock: 41326.49792741175\n", + "After hill transform: 0.9829127340627252\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819675\n", + "After adstock: 455904.444750419\n", + "After hill transform: 0.9531672654247758\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 714,017.20\n", + "Adstocked value: 714,017.53\n", + "Saturated value: 0.7057\n", + "Final response: 100852.2159\n", + "Raw spend: 714017.2012902208\n", + "After adstock: 714017.5346235542\n", + "After hill transform: 0.7057163302763308\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,671.56\n", + "Adstocked value: 97,671.89\n", + "Saturated value: 0.9790\n", + "Final response: 65764.0094\n", + "Raw spend: 97671.55856136161\n", + "After adstock: 97671.89189469494\n", + "After hill transform: 0.97898750140581\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,326.32\n", + "Adstocked value: 41,326.50\n", + "Saturated value: 0.9829\n", + "Final response: 27504.2483\n", + "Raw spend: 41326.32145682351\n", + "After adstock: 41326.49792741175\n", + "After hill transform: 0.9829127340627252\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819675\n", + "After adstock: 455904.444750419\n", + "After hill transform: 0.9531672654247758\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 714,017.20\n", + "Adstocked value: 714,017.53\n", + "Saturated value: 0.7057\n", + "Final response: 100852.2159\n", + "Raw spend: 714017.2012902208\n", + "After adstock: 714017.5346235542\n", + "After hill transform: 0.7057163302763308\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,671.56\n", + "Adstocked value: 97,671.89\n", + "Saturated value: 0.9790\n", + "Final response: 65764.0094\n", + "Raw spend: 97671.55856134671\n", + "After adstock: 97671.89189468004\n", + "After hill transform: 0.9789875014058018\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,326.32\n", + "Adstocked value: 41,326.50\n", + "Saturated value: 0.9829\n", + "Final response: 27504.2483\n", + "Raw spend: 41326.321456838414\n", + "After adstock: 41326.49792742665\n", + "After hill transform: 0.9829127340627419\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819675\n", + "After adstock: 455904.444750419\n", + "After hill transform: 0.9531672654247758\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 714,017.20\n", + "Adstocked value: 714,017.53\n", + "Saturated value: 0.7057\n", + "Final response: 100852.2159\n", + "Raw spend: 714017.2012902208\n", + "After adstock: 714017.5346235542\n", + "After hill transform: 0.7057163302763308\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,671.56\n", + "Adstocked value: 97,671.89\n", + "Saturated value: 0.9790\n", + "Final response: 65764.0094\n", + "Raw spend: 97671.55856134671\n", + "After adstock: 97671.89189468004\n", + "After hill transform: 0.9789875014058018\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,326.32\n", + "Adstocked value: 41,326.50\n", + "Saturated value: 0.9829\n", + "Final response: 27504.2483\n", + "Raw spend: 41326.32145682351\n", + "After adstock: 41326.49792741175\n", + "After hill transform: 0.9829127340627252\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252818185\n", + "After adstock: 455904.4447504041\n", + "After hill transform: 0.9531672654247715\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 714,017.20\n", + "Adstocked value: 714,017.53\n", + "Saturated value: 0.7057\n", + "Final response: 100852.2159\n", + "Raw spend: 714017.2012902208\n", + "After adstock: 714017.5346235542\n", + "After hill transform: 0.7057163302763308\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,671.56\n", + "Adstocked value: 97,671.89\n", + "Saturated value: 0.9790\n", + "Final response: 65764.0094\n", + "Raw spend: 97671.55856134671\n", + "After adstock: 97671.89189468004\n", + "After hill transform: 0.9789875014058018\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,326.32\n", + "Adstocked value: 41,326.50\n", + "Saturated value: 0.9829\n", + "Final response: 27504.2483\n", + "Raw spend: 41326.32145682351\n", + "After adstock: 41326.49792741175\n", + "After hill transform: 0.9829127340627252\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819675\n", + "After adstock: 455904.444750419\n", + "After hill transform: 0.9531672654247758\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 714,017.20\n", + "Adstocked value: 714,017.53\n", + "Saturated value: 0.7057\n", + "Final response: 100852.2159\n", + "Raw spend: 714017.2012902357\n", + "After adstock: 714017.5346235691\n", + "After hill transform: 0.7057163302763334\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,671.56\n", + "Adstocked value: 97,671.89\n", + "Saturated value: 0.9790\n", + "Final response: 65764.0094\n", + "Raw spend: 97671.55856134671\n", + "After adstock: 97671.89189468004\n", + "After hill transform: 0.9789875014058018\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,326.32\n", + "Adstocked value: 41,326.50\n", + "Saturated value: 0.9829\n", + "Final response: 27504.2483\n", + "Raw spend: 41326.32145682351\n", + "After adstock: 41326.49792741175\n", + "After hill transform: 0.9829127340627252\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819675\n", + "After adstock: 455904.444750419\n", + "After hill transform: 0.9531672654247758\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 714,017.20\n", + "Adstocked value: 714,017.53\n", + "Saturated value: 0.7057\n", + "Final response: 100852.2159\n", + "Raw spend: 714017.2012902208\n", + "After adstock: 714017.5346235542\n", + "After hill transform: 0.7057163302763308\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,671.56\n", + "Adstocked value: 97,671.89\n", + "Saturated value: 0.9790\n", + "Final response: 65764.0094\n", + "Raw spend: 97671.55856136161\n", + "After adstock: 97671.89189469494\n", + "After hill transform: 0.97898750140581\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,326.32\n", + "Adstocked value: 41,326.50\n", + "Saturated value: 0.9829\n", + "Final response: 27504.2483\n", + "Raw spend: 41326.32145682351\n", + "After adstock: 41326.49792741175\n", + "After hill transform: 0.9829127340627252\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819675\n", + "After adstock: 455904.444750419\n", + "After hill transform: 0.9531672654247758\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 714,017.20\n", + "Adstocked value: 714,017.53\n", + "Saturated value: 0.7057\n", + "Final response: 100852.2159\n", + "Raw spend: 714017.2012902208\n", + "After adstock: 714017.5346235542\n", + "After hill transform: 0.7057163302763308\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,671.56\n", + "Adstocked value: 97,671.89\n", + "Saturated value: 0.9790\n", + "Final response: 65764.0094\n", + "Raw spend: 97671.55856134671\n", + "After adstock: 97671.89189468004\n", + "After hill transform: 0.9789875014058018\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,326.32\n", + "Adstocked value: 41,326.50\n", + "Saturated value: 0.9829\n", + "Final response: 27504.2483\n", + "Raw spend: 41326.321456838414\n", + "After adstock: 41326.49792742665\n", + "After hill transform: 0.9829127340627419\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 704,992.94\n", + "Adstocked value: 704,993.28\n", + "Saturated value: 0.7042\n", + "Final response: 100630.4835\n", + "Raw spend: 704992.944791504\n", + "After adstock: 704993.2781248373\n", + "After hill transform: 0.70416475158145\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 104,332.59\n", + "Adstocked value: 104,332.92\n", + "Saturated value: 0.9823\n", + "Final response: 65985.0645\n", + "Raw spend: 104332.59105691918\n", + "After adstock: 104332.9243902525\n", + "After hill transform: 0.9822782099256911\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,325.93\n", + "Adstocked value: 44,326.11\n", + "Saturated value: 0.9859\n", + "Final response: 27587.5576\n", + "Raw spend: 44325.93441351382\n", + "After adstock: 44326.11088410206\n", + "After hill transform: 0.9858899378310054\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 704,992.94\n", + "Adstocked value: 704,993.28\n", + "Saturated value: 0.7042\n", + "Final response: 100630.4835\n", + "Raw spend: 704992.944791504\n", + "After adstock: 704993.2781248373\n", + "After hill transform: 0.70416475158145\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 104,332.59\n", + "Adstocked value: 104,332.92\n", + "Saturated value: 0.9823\n", + "Final response: 65985.0645\n", + "Raw spend: 104332.59105691918\n", + "After adstock: 104332.9243902525\n", + "After hill transform: 0.9822782099256911\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,325.93\n", + "Adstocked value: 44,326.11\n", + "Saturated value: 0.9859\n", + "Final response: 27587.5576\n", + "Raw spend: 44325.93441351382\n", + "After adstock: 44326.11088410206\n", + "After hill transform: 0.9858899378310054\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 704,992.94\n", + "Adstocked value: 704,993.28\n", + "Saturated value: 0.7042\n", + "Final response: 100630.4835\n", + "Raw spend: 704992.944791504\n", + "After adstock: 704993.2781248373\n", + "After hill transform: 0.70416475158145\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 104,332.59\n", + "Adstocked value: 104,332.92\n", + "Saturated value: 0.9823\n", + "Final response: 65985.0645\n", + "Raw spend: 104332.59105691918\n", + "After adstock: 104332.9243902525\n", + "After hill transform: 0.9822782099256911\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,325.93\n", + "Adstocked value: 44,326.11\n", + "Saturated value: 0.9859\n", + "Final response: 27587.5576\n", + "Raw spend: 44325.93441351382\n", + "After adstock: 44326.11088410206\n", + "After hill transform: 0.9858899378310054\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 704,992.94\n", + "Adstocked value: 704,993.28\n", + "Saturated value: 0.7042\n", + "Final response: 100630.4835\n", + "Raw spend: 704992.9447915189\n", + "After adstock: 704993.2781248522\n", + "After hill transform: 0.7041647515814526\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 104,332.59\n", + "Adstocked value: 104,332.92\n", + "Saturated value: 0.9823\n", + "Final response: 65985.0645\n", + "Raw spend: 104332.59105691918\n", + "After adstock: 104332.9243902525\n", + "After hill transform: 0.9822782099256911\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,325.93\n", + "Adstocked value: 44,326.11\n", + "Saturated value: 0.9859\n", + "Final response: 27587.5576\n", + "Raw spend: 44325.93441351382\n", + "After adstock: 44326.11088410206\n", + "After hill transform: 0.9858899378310054\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 704,992.94\n", + "Adstocked value: 704,993.28\n", + "Saturated value: 0.7042\n", + "Final response: 100630.4835\n", + "Raw spend: 704992.944791504\n", + "After adstock: 704993.2781248373\n", + "After hill transform: 0.70416475158145\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 104,332.59\n", + "Adstocked value: 104,332.92\n", + "Saturated value: 0.9823\n", + "Final response: 65985.0645\n", + "Raw spend: 104332.59105693408\n", + "After adstock: 104332.9243902674\n", + "After hill transform: 0.9822782099256977\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,325.93\n", + "Adstocked value: 44,326.11\n", + "Saturated value: 0.9859\n", + "Final response: 27587.5576\n", + "Raw spend: 44325.93441351382\n", + "After adstock: 44326.11088410206\n", + "After hill transform: 0.9858899378310054\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 704,992.94\n", + "Adstocked value: 704,993.28\n", + "Saturated value: 0.7042\n", + "Final response: 100630.4835\n", + "Raw spend: 704992.944791504\n", + "After adstock: 704993.2781248373\n", + "After hill transform: 0.70416475158145\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 104,332.59\n", + "Adstocked value: 104,332.92\n", + "Saturated value: 0.9823\n", + "Final response: 65985.0645\n", + "Raw spend: 104332.59105691918\n", + "After adstock: 104332.9243902525\n", + "After hill transform: 0.9822782099256911\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,325.93\n", + "Adstocked value: 44,326.11\n", + "Saturated value: 0.9859\n", + "Final response: 27587.5576\n", + "Raw spend: 44325.934413528725\n", + "After adstock: 44326.11088411696\n", + "After hill transform: 0.9858899378310183\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 704,992.94\n", + "Adstocked value: 704,993.28\n", + "Saturated value: 0.7042\n", + "Final response: 100630.4835\n", + "Raw spend: 704992.944791504\n", + "After adstock: 704993.2781248373\n", + "After hill transform: 0.70416475158145\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 104,332.59\n", + "Adstocked value: 104,332.92\n", + "Saturated value: 0.9823\n", + "Final response: 65985.0645\n", + "Raw spend: 104332.59105691918\n", + "After adstock: 104332.9243902525\n", + "After hill transform: 0.9822782099256911\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,325.93\n", + "Adstocked value: 44,326.11\n", + "Saturated value: 0.9859\n", + "Final response: 27587.5576\n", + "Raw spend: 44325.93441351382\n", + "After adstock: 44326.11088410206\n", + "After hill transform: 0.9858899378310054\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 704,992.94\n", + "Adstocked value: 704,993.28\n", + "Saturated value: 0.7042\n", + "Final response: 100630.4835\n", + "Raw spend: 704992.944791504\n", + "After adstock: 704993.2781248373\n", + "After hill transform: 0.70416475158145\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 104,332.59\n", + "Adstocked value: 104,332.92\n", + "Saturated value: 0.9823\n", + "Final response: 65985.0645\n", + "Raw spend: 104332.59105691918\n", + "After adstock: 104332.9243902525\n", + "After hill transform: 0.9822782099256911\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,325.93\n", + "Adstocked value: 44,326.11\n", + "Saturated value: 0.9859\n", + "Final response: 27587.5576\n", + "Raw spend: 44325.93441351382\n", + "After adstock: 44326.11088410206\n", + "After hill transform: 0.9858899378310054\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 704,992.94\n", + "Adstocked value: 704,993.28\n", + "Saturated value: 0.7042\n", + "Final response: 100630.4835\n", + "Raw spend: 704992.9447915189\n", + "After adstock: 704993.2781248522\n", + "After hill transform: 0.7041647515814526\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 104,332.59\n", + "Adstocked value: 104,332.92\n", + "Saturated value: 0.9823\n", + "Final response: 65985.0645\n", + "Raw spend: 104332.59105691918\n", + "After adstock: 104332.9243902525\n", + "After hill transform: 0.9822782099256911\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,325.93\n", + "Adstocked value: 44,326.11\n", + "Saturated value: 0.9859\n", + "Final response: 27587.5576\n", + "Raw spend: 44325.93441351382\n", + "After adstock: 44326.11088410206\n", + "After hill transform: 0.9858899378310054\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 704,992.94\n", + "Adstocked value: 704,993.28\n", + "Saturated value: 0.7042\n", + "Final response: 100630.4835\n", + "Raw spend: 704992.944791504\n", + "After adstock: 704993.2781248373\n", + "After hill transform: 0.70416475158145\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 104,332.59\n", + "Adstocked value: 104,332.92\n", + "Saturated value: 0.9823\n", + "Final response: 65985.0645\n", + "Raw spend: 104332.59105693408\n", + "After adstock: 104332.9243902674\n", + "After hill transform: 0.9822782099256977\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,325.93\n", + "Adstocked value: 44,326.11\n", + "Saturated value: 0.9859\n", + "Final response: 27587.5576\n", + "Raw spend: 44325.93441351382\n", + "After adstock: 44326.11088410206\n", + "After hill transform: 0.9858899378310054\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 704,992.94\n", + "Adstocked value: 704,993.28\n", + "Saturated value: 0.7042\n", + "Final response: 100630.4835\n", + "Raw spend: 704992.944791504\n", + "After adstock: 704993.2781248373\n", + "After hill transform: 0.70416475158145\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 104,332.59\n", + "Adstocked value: 104,332.92\n", + "Saturated value: 0.9823\n", + "Final response: 65985.0645\n", + "Raw spend: 104332.59105691918\n", + "After adstock: 104332.9243902525\n", + "After hill transform: 0.9822782099256911\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,325.93\n", + "Adstocked value: 44,326.11\n", + "Saturated value: 0.9859\n", + "Final response: 27587.5576\n", + "Raw spend: 44325.934413528725\n", + "After adstock: 44326.11088411696\n", + "After hill transform: 0.9858899378310183\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820095\n", + "After adstock: 455904.4447504232\n", + "After hill transform: 0.953167265424777\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 706,008.44\n", + "Adstocked value: 706,008.78\n", + "Saturated value: 0.7043\n", + "Final response: 100655.6103\n", + "Raw spend: 706008.4449197243\n", + "After adstock: 706008.7782530576\n", + "After hill transform: 0.704340577419044\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,044.83\n", + "Adstocked value: 103,045.17\n", + "Saturated value: 0.9817\n", + "Final response: 65946.2226\n", + "Raw spend: 103044.83436658468\n", + "After adstock: 103045.167699918\n", + "After hill transform: 0.9816999942555027\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,249.37\n", + "Adstocked value: 44,249.55\n", + "Saturated value: 0.9858\n", + "Final response: 27585.6856\n", + "Raw spend: 44249.37015982846\n", + "After adstock: 44249.5466304167\n", + "After hill transform: 0.9858230369758835\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820095\n", + "After adstock: 455904.4447504232\n", + "After hill transform: 0.953167265424777\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 706,008.44\n", + "Adstocked value: 706,008.78\n", + "Saturated value: 0.7043\n", + "Final response: 100655.6103\n", + "Raw spend: 706008.4449197243\n", + "After adstock: 706008.7782530576\n", + "After hill transform: 0.704340577419044\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,044.83\n", + "Adstocked value: 103,045.17\n", + "Saturated value: 0.9817\n", + "Final response: 65946.2226\n", + "Raw spend: 103044.83436658468\n", + "After adstock: 103045.167699918\n", + "After hill transform: 0.9816999942555027\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,249.37\n", + "Adstocked value: 44,249.55\n", + "Saturated value: 0.9858\n", + "Final response: 27585.6856\n", + "Raw spend: 44249.37015982846\n", + "After adstock: 44249.5466304167\n", + "After hill transform: 0.9858230369758835\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282029\n", + "After adstock: 455904.4447504252\n", + "After hill transform: 0.9531672654247777\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 705,528.96\n", + "Adstocked value: 705,529.29\n", + "Saturated value: 0.7043\n", + "Final response: 100643.7518\n", + "Raw spend: 705528.9552532985\n", + "After adstock: 705529.2885866319\n", + "After hill transform: 0.7042575966573517\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,652.88\n", + "Adstocked value: 103,653.21\n", + "Saturated value: 0.9820\n", + "Final response: 65964.7754\n", + "Raw spend: 103652.87567423879\n", + "After adstock: 103653.20900757212\n", + "After hill transform: 0.9819761782283051\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,285.52\n", + "Adstocked value: 44,285.70\n", + "Saturated value: 0.9859\n", + "Final response: 27586.5710\n", + "Raw spend: 44285.52157669147\n", + "After adstock: 44285.69804727971\n", + "After hill transform: 0.9858546789010604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282029\n", + "After adstock: 455904.4447504252\n", + "After hill transform: 0.9531672654247777\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 705,528.96\n", + "Adstocked value: 705,529.29\n", + "Saturated value: 0.7043\n", + "Final response: 100643.7518\n", + "Raw spend: 705528.9552532985\n", + "After adstock: 705529.2885866319\n", + "After hill transform: 0.7042575966573517\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,652.88\n", + "Adstocked value: 103,653.21\n", + "Saturated value: 0.9820\n", + "Final response: 65964.7754\n", + "Raw spend: 103652.87567423879\n", + "After adstock: 103653.20900757212\n", + "After hill transform: 0.9819761782283051\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,285.52\n", + "Adstocked value: 44,285.70\n", + "Saturated value: 0.9859\n", + "Final response: 27586.5710\n", + "Raw spend: 44285.52157669147\n", + "After adstock: 44285.69804727971\n", + "After hill transform: 0.9858546789010604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222528188\n", + "After adstock: 455904.4447504103\n", + "After hill transform: 0.9531672654247733\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 705,528.96\n", + "Adstocked value: 705,529.29\n", + "Saturated value: 0.7043\n", + "Final response: 100643.7518\n", + "Raw spend: 705528.9552532985\n", + "After adstock: 705529.2885866319\n", + "After hill transform: 0.7042575966573517\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,652.88\n", + "Adstocked value: 103,653.21\n", + "Saturated value: 0.9820\n", + "Final response: 65964.7754\n", + "Raw spend: 103652.87567423879\n", + "After adstock: 103653.20900757212\n", + "After hill transform: 0.9819761782283051\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,285.52\n", + "Adstocked value: 44,285.70\n", + "Saturated value: 0.9859\n", + "Final response: 27586.5710\n", + "Raw spend: 44285.52157669147\n", + "After adstock: 44285.69804727971\n", + "After hill transform: 0.9858546789010604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282029\n", + "After adstock: 455904.4447504252\n", + "After hill transform: 0.9531672654247777\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 705,528.96\n", + "Adstocked value: 705,529.29\n", + "Saturated value: 0.7043\n", + "Final response: 100643.7518\n", + "Raw spend: 705528.9552533134\n", + "After adstock: 705529.2885866468\n", + "After hill transform: 0.7042575966573541\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,652.88\n", + "Adstocked value: 103,653.21\n", + "Saturated value: 0.9820\n", + "Final response: 65964.7754\n", + "Raw spend: 103652.87567423879\n", + "After adstock: 103653.20900757212\n", + "After hill transform: 0.9819761782283051\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,285.52\n", + "Adstocked value: 44,285.70\n", + "Saturated value: 0.9859\n", + "Final response: 27586.5710\n", + "Raw spend: 44285.52157669147\n", + "After adstock: 44285.69804727971\n", + "After hill transform: 0.9858546789010604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282029\n", + "After adstock: 455904.4447504252\n", + "After hill transform: 0.9531672654247777\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 705,528.96\n", + "Adstocked value: 705,529.29\n", + "Saturated value: 0.7043\n", + "Final response: 100643.7518\n", + "Raw spend: 705528.9552532985\n", + "After adstock: 705529.2885866319\n", + "After hill transform: 0.7042575966573517\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,652.88\n", + "Adstocked value: 103,653.21\n", + "Saturated value: 0.9820\n", + "Final response: 65964.7754\n", + "Raw spend: 103652.8756742537\n", + "After adstock: 103653.20900758702\n", + "After hill transform: 0.9819761782283117\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,285.52\n", + "Adstocked value: 44,285.70\n", + "Saturated value: 0.9859\n", + "Final response: 27586.5710\n", + "Raw spend: 44285.52157669147\n", + "After adstock: 44285.69804727971\n", + "After hill transform: 0.9858546789010604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282029\n", + "After adstock: 455904.4447504252\n", + "After hill transform: 0.9531672654247777\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 705,528.96\n", + "Adstocked value: 705,529.29\n", + "Saturated value: 0.7043\n", + "Final response: 100643.7518\n", + "Raw spend: 705528.9552532985\n", + "After adstock: 705529.2885866319\n", + "After hill transform: 0.7042575966573517\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,652.88\n", + "Adstocked value: 103,653.21\n", + "Saturated value: 0.9820\n", + "Final response: 65964.7754\n", + "Raw spend: 103652.87567423879\n", + "After adstock: 103653.20900757212\n", + "After hill transform: 0.9819761782283051\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,285.52\n", + "Adstocked value: 44,285.70\n", + "Saturated value: 0.9859\n", + "Final response: 27586.5710\n", + "Raw spend: 44285.52157670637\n", + "After adstock: 44285.69804729461\n", + "After hill transform: 0.9858546789010735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282029\n", + "After adstock: 455904.4447504252\n", + "After hill transform: 0.9531672654247777\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 705,528.96\n", + "Adstocked value: 705,529.29\n", + "Saturated value: 0.7043\n", + "Final response: 100643.7518\n", + "Raw spend: 705528.9552532985\n", + "After adstock: 705529.2885866319\n", + "After hill transform: 0.7042575966573517\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,652.88\n", + "Adstocked value: 103,653.21\n", + "Saturated value: 0.9820\n", + "Final response: 65964.7754\n", + "Raw spend: 103652.87567423879\n", + "After adstock: 103653.20900757212\n", + "After hill transform: 0.9819761782283051\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,285.52\n", + "Adstocked value: 44,285.70\n", + "Saturated value: 0.9859\n", + "Final response: 27586.5710\n", + "Raw spend: 44285.52157669147\n", + "After adstock: 44285.69804727971\n", + "After hill transform: 0.9858546789010604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222528188\n", + "After adstock: 455904.4447504103\n", + "After hill transform: 0.9531672654247733\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 705,528.96\n", + "Adstocked value: 705,529.29\n", + "Saturated value: 0.7043\n", + "Final response: 100643.7518\n", + "Raw spend: 705528.9552532985\n", + "After adstock: 705529.2885866319\n", + "After hill transform: 0.7042575966573517\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,652.88\n", + "Adstocked value: 103,653.21\n", + "Saturated value: 0.9820\n", + "Final response: 65964.7754\n", + "Raw spend: 103652.87567423879\n", + "After adstock: 103653.20900757212\n", + "After hill transform: 0.9819761782283051\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,285.52\n", + "Adstocked value: 44,285.70\n", + "Saturated value: 0.9859\n", + "Final response: 27586.5710\n", + "Raw spend: 44285.52157669147\n", + "After adstock: 44285.69804727971\n", + "After hill transform: 0.9858546789010604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282029\n", + "After adstock: 455904.4447504252\n", + "After hill transform: 0.9531672654247777\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 705,528.96\n", + "Adstocked value: 705,529.29\n", + "Saturated value: 0.7043\n", + "Final response: 100643.7518\n", + "Raw spend: 705528.9552533134\n", + "After adstock: 705529.2885866468\n", + "After hill transform: 0.7042575966573541\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,652.88\n", + "Adstocked value: 103,653.21\n", + "Saturated value: 0.9820\n", + "Final response: 65964.7754\n", + "Raw spend: 103652.87567423879\n", + "After adstock: 103653.20900757212\n", + "After hill transform: 0.9819761782283051\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,285.52\n", + "Adstocked value: 44,285.70\n", + "Saturated value: 0.9859\n", + "Final response: 27586.5710\n", + "Raw spend: 44285.52157669147\n", + "After adstock: 44285.69804727971\n", + "After hill transform: 0.9858546789010604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282029\n", + "After adstock: 455904.4447504252\n", + "After hill transform: 0.9531672654247777\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 705,528.96\n", + "Adstocked value: 705,529.29\n", + "Saturated value: 0.7043\n", + "Final response: 100643.7518\n", + "Raw spend: 705528.9552532985\n", + "After adstock: 705529.2885866319\n", + "After hill transform: 0.7042575966573517\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,652.88\n", + "Adstocked value: 103,653.21\n", + "Saturated value: 0.9820\n", + "Final response: 65964.7754\n", + "Raw spend: 103652.8756742537\n", + "After adstock: 103653.20900758702\n", + "After hill transform: 0.9819761782283117\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,285.52\n", + "Adstocked value: 44,285.70\n", + "Saturated value: 0.9859\n", + "Final response: 27586.5710\n", + "Raw spend: 44285.52157669147\n", + "After adstock: 44285.69804727971\n", + "After hill transform: 0.9858546789010604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282029\n", + "After adstock: 455904.4447504252\n", + "After hill transform: 0.9531672654247777\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 705,528.96\n", + "Adstocked value: 705,529.29\n", + "Saturated value: 0.7043\n", + "Final response: 100643.7518\n", + "Raw spend: 705528.9552532985\n", + "After adstock: 705529.2885866319\n", + "After hill transform: 0.7042575966573517\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,652.88\n", + "Adstocked value: 103,653.21\n", + "Saturated value: 0.9820\n", + "Final response: 65964.7754\n", + "Raw spend: 103652.87567423879\n", + "After adstock: 103653.20900757212\n", + "After hill transform: 0.9819761782283051\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,285.52\n", + "Adstocked value: 44,285.70\n", + "Saturated value: 0.9859\n", + "Final response: 27586.5710\n", + "Raw spend: 44285.52157670637\n", + "After adstock: 44285.69804729461\n", + "After hill transform: 0.9858546789010735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,503.56\n", + "Adstocked value: 701,503.90\n", + "Saturated value: 0.7036\n", + "Final response: 100543.8015\n", + "Raw spend: 701503.5617370845\n", + "After adstock: 701503.8950704179\n", + "After hill transform: 0.703558191784618\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,350.79\n", + "Adstocked value: 106,351.13\n", + "Saturated value: 0.9831\n", + "Final response: 66042.6324\n", + "Raw spend: 106350.7929066251\n", + "After adstock: 106351.12623995842\n", + "After hill transform: 0.9831351858893612\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,691.60\n", + "Adstocked value: 45,691.77\n", + "Saturated value: 0.9870\n", + "Final response: 27619.0334\n", + "Raw spend: 45691.59757827033\n", + "After adstock: 45691.77404885857\n", + "After hill transform: 0.9870147793381472\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,503.56\n", + "Adstocked value: 701,503.90\n", + "Saturated value: 0.7036\n", + "Final response: 100543.8015\n", + "Raw spend: 701503.5617370845\n", + "After adstock: 701503.8950704179\n", + "After hill transform: 0.703558191784618\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,350.79\n", + "Adstocked value: 106,351.13\n", + "Saturated value: 0.9831\n", + "Final response: 66042.6324\n", + "Raw spend: 106350.7929066251\n", + "After adstock: 106351.12623995842\n", + "After hill transform: 0.9831351858893612\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,691.60\n", + "Adstocked value: 45,691.77\n", + "Saturated value: 0.9870\n", + "Final response: 27619.0334\n", + "Raw spend: 45691.59757827033\n", + "After adstock: 45691.77404885857\n", + "After hill transform: 0.9870147793381472\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,503.56\n", + "Adstocked value: 701,503.90\n", + "Saturated value: 0.7036\n", + "Final response: 100543.8015\n", + "Raw spend: 701503.5617370845\n", + "After adstock: 701503.8950704179\n", + "After hill transform: 0.703558191784618\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,350.79\n", + "Adstocked value: 106,351.13\n", + "Saturated value: 0.9831\n", + "Final response: 66042.6324\n", + "Raw spend: 106350.7929066251\n", + "After adstock: 106351.12623995842\n", + "After hill transform: 0.9831351858893612\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,691.60\n", + "Adstocked value: 45,691.77\n", + "Saturated value: 0.9870\n", + "Final response: 27619.0334\n", + "Raw spend: 45691.59757827033\n", + "After adstock: 45691.77404885857\n", + "After hill transform: 0.9870147793381472\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,503.56\n", + "Adstocked value: 701,503.90\n", + "Saturated value: 0.7036\n", + "Final response: 100543.8015\n", + "Raw spend: 701503.5617370994\n", + "After adstock: 701503.8950704328\n", + "After hill transform: 0.7035581917846204\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,350.79\n", + "Adstocked value: 106,351.13\n", + "Saturated value: 0.9831\n", + "Final response: 66042.6324\n", + "Raw spend: 106350.7929066251\n", + "After adstock: 106351.12623995842\n", + "After hill transform: 0.9831351858893612\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,691.60\n", + "Adstocked value: 45,691.77\n", + "Saturated value: 0.9870\n", + "Final response: 27619.0334\n", + "Raw spend: 45691.59757827033\n", + "After adstock: 45691.77404885857\n", + "After hill transform: 0.9870147793381472\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,503.56\n", + "Adstocked value: 701,503.90\n", + "Saturated value: 0.7036\n", + "Final response: 100543.8015\n", + "Raw spend: 701503.5617370845\n", + "After adstock: 701503.8950704179\n", + "After hill transform: 0.703558191784618\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,350.79\n", + "Adstocked value: 106,351.13\n", + "Saturated value: 0.9831\n", + "Final response: 66042.6324\n", + "Raw spend: 106350.79290664\n", + "After adstock: 106351.12623997332\n", + "After hill transform: 0.9831351858893673\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,691.60\n", + "Adstocked value: 45,691.77\n", + "Saturated value: 0.9870\n", + "Final response: 27619.0334\n", + "Raw spend: 45691.59757827033\n", + "After adstock: 45691.77404885857\n", + "After hill transform: 0.9870147793381472\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,503.56\n", + "Adstocked value: 701,503.90\n", + "Saturated value: 0.7036\n", + "Final response: 100543.8015\n", + "Raw spend: 701503.5617370845\n", + "After adstock: 701503.8950704179\n", + "After hill transform: 0.703558191784618\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,350.79\n", + "Adstocked value: 106,351.13\n", + "Saturated value: 0.9831\n", + "Final response: 66042.6324\n", + "Raw spend: 106350.7929066251\n", + "After adstock: 106351.12623995842\n", + "After hill transform: 0.9831351858893612\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,691.60\n", + "Adstocked value: 45,691.77\n", + "Saturated value: 0.9870\n", + "Final response: 27619.0334\n", + "Raw spend: 45691.59757828523\n", + "After adstock: 45691.77404887347\n", + "After hill transform: 0.9870147793381587\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,503.56\n", + "Adstocked value: 701,503.90\n", + "Saturated value: 0.7036\n", + "Final response: 100543.8015\n", + "Raw spend: 701503.5617370845\n", + "After adstock: 701503.8950704179\n", + "After hill transform: 0.703558191784618\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,350.79\n", + "Adstocked value: 106,351.13\n", + "Saturated value: 0.9831\n", + "Final response: 66042.6324\n", + "Raw spend: 106350.7929066251\n", + "After adstock: 106351.12623995842\n", + "After hill transform: 0.9831351858893612\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,691.60\n", + "Adstocked value: 45,691.77\n", + "Saturated value: 0.9870\n", + "Final response: 27619.0334\n", + "Raw spend: 45691.59757827033\n", + "After adstock: 45691.77404885857\n", + "After hill transform: 0.9870147793381472\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,503.56\n", + "Adstocked value: 701,503.90\n", + "Saturated value: 0.7036\n", + "Final response: 100543.8015\n", + "Raw spend: 701503.5617370845\n", + "After adstock: 701503.8950704179\n", + "After hill transform: 0.703558191784618\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,350.79\n", + "Adstocked value: 106,351.13\n", + "Saturated value: 0.9831\n", + "Final response: 66042.6324\n", + "Raw spend: 106350.7929066251\n", + "After adstock: 106351.12623995842\n", + "After hill transform: 0.9831351858893612\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,691.60\n", + "Adstocked value: 45,691.77\n", + "Saturated value: 0.9870\n", + "Final response: 27619.0334\n", + "Raw spend: 45691.59757827033\n", + "After adstock: 45691.77404885857\n", + "After hill transform: 0.9870147793381472\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,503.56\n", + "Adstocked value: 701,503.90\n", + "Saturated value: 0.7036\n", + "Final response: 100543.8015\n", + "Raw spend: 701503.5617370994\n", + "After adstock: 701503.8950704328\n", + "After hill transform: 0.7035581917846204\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,350.79\n", + "Adstocked value: 106,351.13\n", + "Saturated value: 0.9831\n", + "Final response: 66042.6324\n", + "Raw spend: 106350.7929066251\n", + "After adstock: 106351.12623995842\n", + "After hill transform: 0.9831351858893612\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,691.60\n", + "Adstocked value: 45,691.77\n", + "Saturated value: 0.9870\n", + "Final response: 27619.0334\n", + "Raw spend: 45691.59757827033\n", + "After adstock: 45691.77404885857\n", + "After hill transform: 0.9870147793381472\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,503.56\n", + "Adstocked value: 701,503.90\n", + "Saturated value: 0.7036\n", + "Final response: 100543.8015\n", + "Raw spend: 701503.5617370845\n", + "After adstock: 701503.8950704179\n", + "After hill transform: 0.703558191784618\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,350.79\n", + "Adstocked value: 106,351.13\n", + "Saturated value: 0.9831\n", + "Final response: 66042.6324\n", + "Raw spend: 106350.79290664\n", + "After adstock: 106351.12623997332\n", + "After hill transform: 0.9831351858893673\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,691.60\n", + "Adstocked value: 45,691.77\n", + "Saturated value: 0.9870\n", + "Final response: 27619.0334\n", + "Raw spend: 45691.59757827033\n", + "After adstock: 45691.77404885857\n", + "After hill transform: 0.9870147793381472\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,503.56\n", + "Adstocked value: 701,503.90\n", + "Saturated value: 0.7036\n", + "Final response: 100543.8015\n", + "Raw spend: 701503.5617370845\n", + "After adstock: 701503.8950704179\n", + "After hill transform: 0.703558191784618\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,350.79\n", + "Adstocked value: 106,351.13\n", + "Saturated value: 0.9831\n", + "Final response: 66042.6324\n", + "Raw spend: 106350.7929066251\n", + "After adstock: 106351.12623995842\n", + "After hill transform: 0.9831351858893612\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,691.60\n", + "Adstocked value: 45,691.77\n", + "Saturated value: 0.9870\n", + "Final response: 27619.0334\n", + "Raw spend: 45691.59757828523\n", + "After adstock: 45691.77404887347\n", + "After hill transform: 0.9870147793381587\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,595.24\n", + "Adstocked value: 702,595.57\n", + "Saturated value: 0.7037\n", + "Final response: 100570.9779\n", + "Raw spend: 702595.2388676526\n", + "After adstock: 702595.572200986\n", + "After hill transform: 0.7037483592479742\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,814.75\n", + "Adstocked value: 105,815.08\n", + "Saturated value: 0.9829\n", + "Final response: 66027.7205\n", + "Raw spend: 105814.75025165446\n", + "After adstock: 105815.08358498779\n", + "After hill transform: 0.9829132024825288\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,137.61\n", + "Adstocked value: 45,137.79\n", + "Saturated value: 0.9866\n", + "Final response: 27606.6891\n", + "Raw spend: 45137.609780553605\n", + "After adstock: 45137.78625114184\n", + "After hill transform: 0.9865736364598828\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,595.24\n", + "Adstocked value: 702,595.57\n", + "Saturated value: 0.7037\n", + "Final response: 100570.9779\n", + "Raw spend: 702595.2388676526\n", + "After adstock: 702595.572200986\n", + "After hill transform: 0.7037483592479742\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,814.75\n", + "Adstocked value: 105,815.08\n", + "Saturated value: 0.9829\n", + "Final response: 66027.7205\n", + "Raw spend: 105814.75025165446\n", + "After adstock: 105815.08358498779\n", + "After hill transform: 0.9829132024825288\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,137.61\n", + "Adstocked value: 45,137.79\n", + "Saturated value: 0.9866\n", + "Final response: 27606.6891\n", + "Raw spend: 45137.609780553605\n", + "After adstock: 45137.78625114184\n", + "After hill transform: 0.9865736364598828\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,039.64\n", + "Adstocked value: 702,039.98\n", + "Saturated value: 0.7037\n", + "Final response: 100557.1533\n", + "Raw spend: 702039.642750109\n", + "After adstock: 702039.9760834423\n", + "After hill transform: 0.7036516215537163\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,087.56\n", + "Adstocked value: 106,087.90\n", + "Saturated value: 0.9830\n", + "Final response: 66035.3431\n", + "Raw spend: 106087.56279814841\n", + "After adstock: 106087.89613148174\n", + "After hill transform: 0.983026674903019\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,419.56\n", + "Adstocked value: 45,419.73\n", + "Saturated value: 0.9868\n", + "Final response: 27613.0412\n", + "Raw spend: 45419.55529444178\n", + "After adstock: 45419.73176503002\n", + "After hill transform: 0.9868006398279381\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,039.64\n", + "Adstocked value: 702,039.98\n", + "Saturated value: 0.7037\n", + "Final response: 100557.1533\n", + "Raw spend: 702039.642750109\n", + "After adstock: 702039.9760834423\n", + "After hill transform: 0.7036516215537163\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,087.56\n", + "Adstocked value: 106,087.90\n", + "Saturated value: 0.9830\n", + "Final response: 66035.3431\n", + "Raw spend: 106087.56279814841\n", + "After adstock: 106087.89613148174\n", + "After hill transform: 0.983026674903019\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,419.56\n", + "Adstocked value: 45,419.73\n", + "Saturated value: 0.9868\n", + "Final response: 27613.0412\n", + "Raw spend: 45419.55529444178\n", + "After adstock: 45419.73176503002\n", + "After hill transform: 0.9868006398279381\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,780.67\n", + "Adstocked value: 701,781.01\n", + "Saturated value: 0.7036\n", + "Final response: 100550.7049\n", + "Raw spend: 701780.6739816772\n", + "After adstock: 701781.0073150105\n", + "After hill transform: 0.7036064987574076\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,214.72\n", + "Adstocked value: 106,215.06\n", + "Saturated value: 0.9831\n", + "Final response: 66038.8723\n", + "Raw spend: 106214.723386474\n", + "After adstock: 106215.05671980733\n", + "After hill transform: 0.98307921311775\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,550.97\n", + "Adstocked value: 45,551.15\n", + "Saturated value: 0.9869\n", + "Final response: 27615.9524\n", + "Raw spend: 45550.9728479324\n", + "After adstock: 45551.149318520635\n", + "After hill transform: 0.9869046771135983\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,780.67\n", + "Adstocked value: 701,781.01\n", + "Saturated value: 0.7036\n", + "Final response: 100550.7049\n", + "Raw spend: 701780.6739816772\n", + "After adstock: 701781.0073150105\n", + "After hill transform: 0.7036064987574076\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,214.72\n", + "Adstocked value: 106,215.06\n", + "Saturated value: 0.9831\n", + "Final response: 66038.8723\n", + "Raw spend: 106214.723386474\n", + "After adstock: 106215.05671980733\n", + "After hill transform: 0.98307921311775\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,550.97\n", + "Adstocked value: 45,551.15\n", + "Saturated value: 0.9869\n", + "Final response: 27615.9524\n", + "Raw spend: 45550.9728479324\n", + "After adstock: 45551.149318520635\n", + "After hill transform: 0.9869046771135983\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,650.37\n", + "Adstocked value: 701,650.71\n", + "Saturated value: 0.7036\n", + "Final response: 100547.4593\n", + "Raw spend: 701650.372766508\n", + "After adstock: 701650.7060998414\n", + "After hill transform: 0.7035837872330652\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,278.70\n", + "Adstocked value: 106,279.04\n", + "Saturated value: 0.9831\n", + "Final response: 66040.6425\n", + "Raw spend: 106278.70476647123\n", + "After adstock: 106279.03809980456\n", + "After hill transform: 0.9831055637593648\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,617.10\n", + "Adstocked value: 45,617.27\n", + "Saturated value: 0.9870\n", + "Final response: 27617.4055\n", + "Raw spend: 45617.096137694636\n", + "After adstock: 45617.272608282874\n", + "After hill transform: 0.9869566049414971\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,650.37\n", + "Adstocked value: 701,650.71\n", + "Saturated value: 0.7036\n", + "Final response: 100547.4593\n", + "Raw spend: 701650.372766508\n", + "After adstock: 701650.7060998414\n", + "After hill transform: 0.7035837872330652\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,278.70\n", + "Adstocked value: 106,279.04\n", + "Saturated value: 0.9831\n", + "Final response: 66040.6425\n", + "Raw spend: 106278.70476647123\n", + "After adstock: 106279.03809980456\n", + "After hill transform: 0.9831055637593648\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,617.10\n", + "Adstocked value: 45,617.27\n", + "Saturated value: 0.9870\n", + "Final response: 27617.4055\n", + "Raw spend: 45617.096137694636\n", + "After adstock: 45617.272608282874\n", + "After hill transform: 0.9869566049414971\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,582.32\n", + "Adstocked value: 701,582.66\n", + "Saturated value: 0.7036\n", + "Final response: 100545.7639\n", + "Raw spend: 701582.3220273588\n", + "After adstock: 701582.6553606922\n", + "After hill transform: 0.7035719239004531\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,312.12\n", + "Adstocked value: 106,312.45\n", + "Saturated value: 0.9831\n", + "Final response: 66041.5654\n", + "Raw spend: 106312.11949859746\n", + "After adstock: 106312.45283193079\n", + "After hill transform: 0.9831193032389149\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,651.63\n", + "Adstocked value: 45,651.81\n", + "Saturated value: 0.9870\n", + "Final response: 27618.1613\n", + "Raw spend: 45651.629497475325\n", + "After adstock: 45651.80596806356\n", + "After hill transform: 0.9869836140041159\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,582.32\n", + "Adstocked value: 701,582.66\n", + "Saturated value: 0.7036\n", + "Final response: 100545.7639\n", + "Raw spend: 701582.3220273588\n", + "After adstock: 701582.6553606922\n", + "After hill transform: 0.7035719239004531\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,312.12\n", + "Adstocked value: 106,312.45\n", + "Saturated value: 0.9831\n", + "Final response: 66041.5654\n", + "Raw spend: 106312.11949859746\n", + "After adstock: 106312.45283193079\n", + "After hill transform: 0.9831193032389149\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,651.63\n", + "Adstocked value: 45,651.81\n", + "Saturated value: 0.9870\n", + "Final response: 27618.1613\n", + "Raw spend: 45651.629497475325\n", + "After adstock: 45651.80596806356\n", + "After hill transform: 0.9869836140041159\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,546.09\n", + "Adstocked value: 701,546.43\n", + "Saturated value: 0.7036\n", + "Final response: 100544.8613\n", + "Raw spend: 701546.0941424149\n", + "After adstock: 701546.4274757482\n", + "After hill transform: 0.7035656076866665\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,329.91\n", + "Adstocked value: 106,330.24\n", + "Saturated value: 0.9831\n", + "Final response: 66042.0564\n", + "Raw spend: 106329.90835858691\n", + "After adstock: 106330.24169192024\n", + "After hill transform: 0.9831266114278304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,670.01\n", + "Adstocked value: 45,670.19\n", + "Saturated value: 0.9870\n", + "Final response: 27618.5628\n", + "Raw spend: 45670.01387655052\n", + "After adstock: 45670.190347138756\n", + "After hill transform: 0.9869979618708622\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,546.09\n", + "Adstocked value: 701,546.43\n", + "Saturated value: 0.7036\n", + "Final response: 100544.8613\n", + "Raw spend: 701546.0941424149\n", + "After adstock: 701546.4274757482\n", + "After hill transform: 0.7035656076866665\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,329.91\n", + "Adstocked value: 106,330.24\n", + "Saturated value: 0.9831\n", + "Final response: 66042.0564\n", + "Raw spend: 106329.90835858691\n", + "After adstock: 106330.24169192024\n", + "After hill transform: 0.9831266114278304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,670.01\n", + "Adstocked value: 45,670.19\n", + "Saturated value: 0.9870\n", + "Final response: 27618.5628\n", + "Raw spend: 45670.01387655052\n", + "After adstock: 45670.190347138756\n", + "After hill transform: 0.9869979618708622\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,526.61\n", + "Adstocked value: 701,526.94\n", + "Saturated value: 0.7036\n", + "Final response: 100544.3758\n", + "Raw spend: 701526.6113135515\n", + "After adstock: 701526.9446468849\n", + "After hill transform: 0.703562210751811\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,339.47\n", + "Adstocked value: 106,339.81\n", + "Saturated value: 0.9831\n", + "Final response: 66042.3203\n", + "Raw spend: 106339.47494839427\n", + "After adstock: 106339.8082817276\n", + "After hill transform: 0.9831305398741346\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,679.90\n", + "Adstocked value: 45,680.08\n", + "Saturated value: 0.9870\n", + "Final response: 27618.7784\n", + "Raw spend: 45679.90072784844\n", + "After adstock: 45680.07719843668\n", + "After hill transform: 0.987005669104545\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,526.61\n", + "Adstocked value: 701,526.94\n", + "Saturated value: 0.7036\n", + "Final response: 100544.3758\n", + "Raw spend: 701526.6113135515\n", + "After adstock: 701526.9446468849\n", + "After hill transform: 0.703562210751811\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,339.47\n", + "Adstocked value: 106,339.81\n", + "Saturated value: 0.9831\n", + "Final response: 66042.3203\n", + "Raw spend: 106339.47494839427\n", + "After adstock: 106339.8082817276\n", + "After hill transform: 0.9831305398741346\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,679.90\n", + "Adstocked value: 45,680.08\n", + "Saturated value: 0.9870\n", + "Final response: 27618.7784\n", + "Raw spend: 45679.90072784844\n", + "After adstock: 45680.07719843668\n", + "After hill transform: 0.987005669104545\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,516.08\n", + "Adstocked value: 701,516.41\n", + "Saturated value: 0.7036\n", + "Final response: 100544.1133\n", + "Raw spend: 701516.07672996\n", + "After adstock: 701516.4100632934\n", + "After hill transform: 0.7035603739424413\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,344.65\n", + "Adstocked value: 106,344.98\n", + "Saturated value: 0.9831\n", + "Final response: 66042.4629\n", + "Raw spend: 106344.64771055925\n", + "After adstock: 106344.98104389258\n", + "After hill transform: 0.9831326635073887\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,685.25\n", + "Adstocked value: 45,685.42\n", + "Saturated value: 0.9870\n", + "Final response: 27618.8950\n", + "Raw spend: 45685.24665898529\n", + "After adstock: 45685.42312957353\n", + "After hill transform: 0.9870098339195165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,516.08\n", + "Adstocked value: 701,516.41\n", + "Saturated value: 0.7036\n", + "Final response: 100544.1133\n", + "Raw spend: 701516.07672996\n", + "After adstock: 701516.4100632934\n", + "After hill transform: 0.7035603739424413\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,344.65\n", + "Adstocked value: 106,344.98\n", + "Saturated value: 0.9831\n", + "Final response: 66042.4629\n", + "Raw spend: 106344.64771055925\n", + "After adstock: 106344.98104389258\n", + "After hill transform: 0.9831326635073887\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,685.25\n", + "Adstocked value: 45,685.42\n", + "Saturated value: 0.9870\n", + "Final response: 27618.8950\n", + "Raw spend: 45685.24665898529\n", + "After adstock: 45685.42312957353\n", + "After hill transform: 0.9870098339195165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,510.36\n", + "Adstocked value: 701,510.70\n", + "Saturated value: 0.7036\n", + "Final response: 100543.9710\n", + "Raw spend: 701510.3638625998\n", + "After adstock: 701510.6971959332\n", + "After hill transform: 0.7035593778329382\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,347.45\n", + "Adstocked value: 106,347.79\n", + "Saturated value: 0.9831\n", + "Final response: 66042.5403\n", + "Raw spend: 106347.45288115548\n", + "After adstock: 106347.7862144888\n", + "After hill transform: 0.9831338149931055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,688.15\n", + "Adstocked value: 45,688.32\n", + "Saturated value: 0.9870\n", + "Final response: 27618.9582\n", + "Raw spend: 45688.14573850148\n", + "After adstock: 45688.32220908972\n", + "After hill transform: 0.987012091729277\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,510.36\n", + "Adstocked value: 701,510.70\n", + "Saturated value: 0.7036\n", + "Final response: 100543.9710\n", + "Raw spend: 701510.3638625998\n", + "After adstock: 701510.6971959332\n", + "After hill transform: 0.7035593778329382\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,347.45\n", + "Adstocked value: 106,347.79\n", + "Saturated value: 0.9831\n", + "Final response: 66042.5403\n", + "Raw spend: 106347.45288115548\n", + "After adstock: 106347.7862144888\n", + "After hill transform: 0.9831338149931055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,688.15\n", + "Adstocked value: 45,688.32\n", + "Saturated value: 0.9870\n", + "Final response: 27618.9582\n", + "Raw spend: 45688.14573850148\n", + "After adstock: 45688.32220908972\n", + "After hill transform: 0.987012091729277\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,507.26\n", + "Adstocked value: 701,507.59\n", + "Saturated value: 0.7036\n", + "Final response: 100543.8937\n", + "Raw spend: 701507.260878104\n", + "After adstock: 701507.5942114374\n", + "After hill transform: 0.7035588367847732\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,348.98\n", + "Adstocked value: 106,349.31\n", + "Saturated value: 0.9831\n", + "Final response: 66042.5823\n", + "Raw spend: 106348.97652949516\n", + "After adstock: 106349.3098628285\n", + "After hill transform: 0.9831344403856465\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,689.72\n", + "Adstocked value: 45,689.90\n", + "Saturated value: 0.9870\n", + "Final response: 27618.9925\n", + "Raw spend: 45689.72039413825\n", + "After adstock: 45689.896864726485\n", + "After hill transform: 0.9870133178523578\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,507.26\n", + "Adstocked value: 701,507.59\n", + "Saturated value: 0.7036\n", + "Final response: 100543.8937\n", + "Raw spend: 701507.260878104\n", + "After adstock: 701507.5942114374\n", + "After hill transform: 0.7035588367847732\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,348.98\n", + "Adstocked value: 106,349.31\n", + "Saturated value: 0.9831\n", + "Final response: 66042.5823\n", + "Raw spend: 106348.97652949516\n", + "After adstock: 106349.3098628285\n", + "After hill transform: 0.9831344403856465\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,689.72\n", + "Adstocked value: 45,689.90\n", + "Saturated value: 0.9870\n", + "Final response: 27618.9925\n", + "Raw spend: 45689.72039413825\n", + "After adstock: 45689.896864726485\n", + "After hill transform: 0.9870133178523578\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,505.57\n", + "Adstocked value: 701,505.91\n", + "Saturated value: 0.7036\n", + "Final response: 100543.8516\n", + "Raw spend: 701505.5740185906\n", + "After adstock: 701505.907351924\n", + "After hill transform: 0.7035585426562959\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,349.80\n", + "Adstocked value: 106,350.14\n", + "Saturated value: 0.9831\n", + "Final response: 66042.6051\n", + "Raw spend: 106349.80482261117\n", + "After adstock: 106350.1381559445\n", + "After hill transform: 0.9831347803512571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,690.58\n", + "Adstocked value: 45,690.75\n", + "Saturated value: 0.9870\n", + "Final response: 27619.0111\n", + "Raw spend: 45690.57641608901\n", + "After adstock: 45690.75288667725\n", + "After hill transform: 0.9870139843376897\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,505.57\n", + "Adstocked value: 701,505.91\n", + "Saturated value: 0.7036\n", + "Final response: 100543.8516\n", + "Raw spend: 701505.5740185906\n", + "After adstock: 701505.907351924\n", + "After hill transform: 0.7035585426562959\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,349.80\n", + "Adstocked value: 106,350.14\n", + "Saturated value: 0.9831\n", + "Final response: 66042.6051\n", + "Raw spend: 106349.80482261117\n", + "After adstock: 106350.1381559445\n", + "After hill transform: 0.9831347803512571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,690.58\n", + "Adstocked value: 45,690.75\n", + "Saturated value: 0.9870\n", + "Final response: 27619.0111\n", + "Raw spend: 45690.57641608901\n", + "After adstock: 45690.75288667725\n", + "After hill transform: 0.9870139843376897\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,505.57\n", + "Adstocked value: 701,505.91\n", + "Saturated value: 0.7036\n", + "Final response: 100543.8516\n", + "Raw spend: 701505.5740185906\n", + "After adstock: 701505.907351924\n", + "After hill transform: 0.7035585426562959\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,349.80\n", + "Adstocked value: 106,350.14\n", + "Saturated value: 0.9831\n", + "Final response: 66042.6051\n", + "Raw spend: 106349.80482261117\n", + "After adstock: 106350.1381559445\n", + "After hill transform: 0.9831347803512571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,690.58\n", + "Adstocked value: 45,690.75\n", + "Saturated value: 0.9870\n", + "Final response: 27619.0111\n", + "Raw spend: 45690.57641608901\n", + "After adstock: 45690.75288667725\n", + "After hill transform: 0.9870139843376897\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,505.57\n", + "Adstocked value: 701,505.91\n", + "Saturated value: 0.7036\n", + "Final response: 100543.8516\n", + "Raw spend: 701505.5740186055\n", + "After adstock: 701505.9073519389\n", + "After hill transform: 0.7035585426562985\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,349.80\n", + "Adstocked value: 106,350.14\n", + "Saturated value: 0.9831\n", + "Final response: 66042.6051\n", + "Raw spend: 106349.80482261117\n", + "After adstock: 106350.1381559445\n", + "After hill transform: 0.9831347803512571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,690.58\n", + "Adstocked value: 45,690.75\n", + "Saturated value: 0.9870\n", + "Final response: 27619.0111\n", + "Raw spend: 45690.57641608901\n", + "After adstock: 45690.75288667725\n", + "After hill transform: 0.9870139843376897\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,505.57\n", + "Adstocked value: 701,505.91\n", + "Saturated value: 0.7036\n", + "Final response: 100543.8516\n", + "Raw spend: 701505.5740185906\n", + "After adstock: 701505.907351924\n", + "After hill transform: 0.7035585426562959\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,349.80\n", + "Adstocked value: 106,350.14\n", + "Saturated value: 0.9831\n", + "Final response: 66042.6051\n", + "Raw spend: 106349.80482262607\n", + "After adstock: 106350.1381559594\n", + "After hill transform: 0.9831347803512632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,690.58\n", + "Adstocked value: 45,690.75\n", + "Saturated value: 0.9870\n", + "Final response: 27619.0111\n", + "Raw spend: 45690.57641608901\n", + "After adstock: 45690.75288667725\n", + "After hill transform: 0.9870139843376897\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,505.57\n", + "Adstocked value: 701,505.91\n", + "Saturated value: 0.7036\n", + "Final response: 100543.8516\n", + "Raw spend: 701505.5740185906\n", + "After adstock: 701505.907351924\n", + "After hill transform: 0.7035585426562959\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,349.80\n", + "Adstocked value: 106,350.14\n", + "Saturated value: 0.9831\n", + "Final response: 66042.6051\n", + "Raw spend: 106349.80482261117\n", + "After adstock: 106350.1381559445\n", + "After hill transform: 0.9831347803512571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,690.58\n", + "Adstocked value: 45,690.75\n", + "Saturated value: 0.9870\n", + "Final response: 27619.0111\n", + "Raw spend: 45690.57641610391\n", + "After adstock: 45690.75288669215\n", + "After hill transform: 0.9870139843377014\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,505.57\n", + "Adstocked value: 701,505.91\n", + "Saturated value: 0.7036\n", + "Final response: 100543.8516\n", + "Raw spend: 701505.5740185906\n", + "After adstock: 701505.907351924\n", + "After hill transform: 0.7035585426562959\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,349.80\n", + "Adstocked value: 106,350.14\n", + "Saturated value: 0.9831\n", + "Final response: 66042.6051\n", + "Raw spend: 106349.80482261117\n", + "After adstock: 106350.1381559445\n", + "After hill transform: 0.9831347803512571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,690.58\n", + "Adstocked value: 45,690.75\n", + "Saturated value: 0.9870\n", + "Final response: 27619.0111\n", + "Raw spend: 45690.57641608901\n", + "After adstock: 45690.75288667725\n", + "After hill transform: 0.9870139843376897\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,505.57\n", + "Adstocked value: 701,505.91\n", + "Saturated value: 0.7036\n", + "Final response: 100543.8516\n", + "Raw spend: 701505.5740185906\n", + "After adstock: 701505.907351924\n", + "After hill transform: 0.7035585426562959\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,349.80\n", + "Adstocked value: 106,350.14\n", + "Saturated value: 0.9831\n", + "Final response: 66042.6051\n", + "Raw spend: 106349.80482261117\n", + "After adstock: 106350.1381559445\n", + "After hill transform: 0.9831347803512571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,690.58\n", + "Adstocked value: 45,690.75\n", + "Saturated value: 0.9870\n", + "Final response: 27619.0111\n", + "Raw spend: 45690.57641608901\n", + "After adstock: 45690.75288667725\n", + "After hill transform: 0.9870139843376897\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,505.57\n", + "Adstocked value: 701,505.91\n", + "Saturated value: 0.7036\n", + "Final response: 100543.8516\n", + "Raw spend: 701505.5740186055\n", + "After adstock: 701505.9073519389\n", + "After hill transform: 0.7035585426562985\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,349.80\n", + "Adstocked value: 106,350.14\n", + "Saturated value: 0.9831\n", + "Final response: 66042.6051\n", + "Raw spend: 106349.80482261117\n", + "After adstock: 106350.1381559445\n", + "After hill transform: 0.9831347803512571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,690.58\n", + "Adstocked value: 45,690.75\n", + "Saturated value: 0.9870\n", + "Final response: 27619.0111\n", + "Raw spend: 45690.57641608901\n", + "After adstock: 45690.75288667725\n", + "After hill transform: 0.9870139843376897\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,505.57\n", + "Adstocked value: 701,505.91\n", + "Saturated value: 0.7036\n", + "Final response: 100543.8516\n", + "Raw spend: 701505.5740185906\n", + "After adstock: 701505.907351924\n", + "After hill transform: 0.7035585426562959\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,349.80\n", + "Adstocked value: 106,350.14\n", + "Saturated value: 0.9831\n", + "Final response: 66042.6051\n", + "Raw spend: 106349.80482262607\n", + "After adstock: 106350.1381559594\n", + "After hill transform: 0.9831347803512632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,690.58\n", + "Adstocked value: 45,690.75\n", + "Saturated value: 0.9870\n", + "Final response: 27619.0111\n", + "Raw spend: 45690.57641608901\n", + "After adstock: 45690.75288667725\n", + "After hill transform: 0.9870139843376897\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,505.57\n", + "Adstocked value: 701,505.91\n", + "Saturated value: 0.7036\n", + "Final response: 100543.8516\n", + "Raw spend: 701505.5740185906\n", + "After adstock: 701505.907351924\n", + "After hill transform: 0.7035585426562959\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,349.80\n", + "Adstocked value: 106,350.14\n", + "Saturated value: 0.9831\n", + "Final response: 66042.6051\n", + "Raw spend: 106349.80482261117\n", + "After adstock: 106350.1381559445\n", + "After hill transform: 0.9831347803512571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,690.58\n", + "Adstocked value: 45,690.75\n", + "Saturated value: 0.9870\n", + "Final response: 27619.0111\n", + "Raw spend: 45690.57641610391\n", + "After adstock: 45690.75288669215\n", + "After hill transform: 0.9870139843377014\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,354.71\n", + "Adstocked value: 701,355.04\n", + "Saturated value: 0.7035\n", + "Final response: 100540.0919\n", + "Raw spend: 701354.7103435055\n", + "After adstock: 701355.0436768389\n", + "After hill transform: 0.7035322338378737\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,500.68\n", + "Adstocked value: 106,501.01\n", + "Saturated value: 0.9832\n", + "Final response: 66046.7544\n", + "Raw spend: 106500.67760362888\n", + "After adstock: 106501.01093696221\n", + "After hill transform: 0.9831965485742669\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,707.12\n", + "Adstocked value: 45,707.30\n", + "Saturated value: 0.9870\n", + "Final response: 27619.3713\n", + "Raw spend: 45707.12251166427\n", + "After adstock: 45707.298982252505\n", + "After hill transform: 0.9870268577894971\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,354.71\n", + "Adstocked value: 701,355.04\n", + "Saturated value: 0.7035\n", + "Final response: 100540.0919\n", + "Raw spend: 701354.7103435055\n", + "After adstock: 701355.0436768389\n", + "After hill transform: 0.7035322338378737\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,500.68\n", + "Adstocked value: 106,501.01\n", + "Saturated value: 0.9832\n", + "Final response: 66046.7544\n", + "Raw spend: 106500.67760362888\n", + "After adstock: 106501.01093696221\n", + "After hill transform: 0.9831965485742669\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,707.12\n", + "Adstocked value: 45,707.30\n", + "Saturated value: 0.9870\n", + "Final response: 27619.3713\n", + "Raw spend: 45707.12251166427\n", + "After adstock: 45707.298982252505\n", + "After hill transform: 0.9870268577894971\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,354.71\n", + "Adstocked value: 701,355.04\n", + "Saturated value: 0.7035\n", + "Final response: 100540.0919\n", + "Raw spend: 701354.7103435055\n", + "After adstock: 701355.0436768389\n", + "After hill transform: 0.7035322338378737\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,500.68\n", + "Adstocked value: 106,501.01\n", + "Saturated value: 0.9832\n", + "Final response: 66046.7544\n", + "Raw spend: 106500.67760362888\n", + "After adstock: 106501.01093696221\n", + "After hill transform: 0.9831965485742669\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,707.12\n", + "Adstocked value: 45,707.30\n", + "Saturated value: 0.9870\n", + "Final response: 27619.3713\n", + "Raw spend: 45707.12251166427\n", + "After adstock: 45707.298982252505\n", + "After hill transform: 0.9870268577894971\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,354.71\n", + "Adstocked value: 701,355.04\n", + "Saturated value: 0.7035\n", + "Final response: 100540.0919\n", + "Raw spend: 701354.7103435204\n", + "After adstock: 701355.0436768538\n", + "After hill transform: 0.7035322338378763\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,500.68\n", + "Adstocked value: 106,501.01\n", + "Saturated value: 0.9832\n", + "Final response: 66046.7544\n", + "Raw spend: 106500.67760362888\n", + "After adstock: 106501.01093696221\n", + "After hill transform: 0.9831965485742669\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,707.12\n", + "Adstocked value: 45,707.30\n", + "Saturated value: 0.9870\n", + "Final response: 27619.3713\n", + "Raw spend: 45707.12251166427\n", + "After adstock: 45707.298982252505\n", + "After hill transform: 0.9870268577894971\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,354.71\n", + "Adstocked value: 701,355.04\n", + "Saturated value: 0.7035\n", + "Final response: 100540.0919\n", + "Raw spend: 701354.7103435055\n", + "After adstock: 701355.0436768389\n", + "After hill transform: 0.7035322338378737\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,500.68\n", + "Adstocked value: 106,501.01\n", + "Saturated value: 0.9832\n", + "Final response: 66046.7544\n", + "Raw spend: 106500.67760364378\n", + "After adstock: 106501.01093697711\n", + "After hill transform: 0.983196548574273\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,707.12\n", + "Adstocked value: 45,707.30\n", + "Saturated value: 0.9870\n", + "Final response: 27619.3713\n", + "Raw spend: 45707.12251166427\n", + "After adstock: 45707.298982252505\n", + "After hill transform: 0.9870268577894971\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,354.71\n", + "Adstocked value: 701,355.04\n", + "Saturated value: 0.7035\n", + "Final response: 100540.0919\n", + "Raw spend: 701354.7103435055\n", + "After adstock: 701355.0436768389\n", + "After hill transform: 0.7035322338378737\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,500.68\n", + "Adstocked value: 106,501.01\n", + "Saturated value: 0.9832\n", + "Final response: 66046.7544\n", + "Raw spend: 106500.67760362888\n", + "After adstock: 106501.01093696221\n", + "After hill transform: 0.9831965485742669\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,707.12\n", + "Adstocked value: 45,707.30\n", + "Saturated value: 0.9870\n", + "Final response: 27619.3713\n", + "Raw spend: 45707.12251167917\n", + "After adstock: 45707.298982267406\n", + "After hill transform: 0.9870268577895086\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,354.71\n", + "Adstocked value: 701,355.04\n", + "Saturated value: 0.7035\n", + "Final response: 100540.0919\n", + "Raw spend: 701354.7103435055\n", + "After adstock: 701355.0436768389\n", + "After hill transform: 0.7035322338378737\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,500.68\n", + "Adstocked value: 106,501.01\n", + "Saturated value: 0.9832\n", + "Final response: 66046.7544\n", + "Raw spend: 106500.67760362888\n", + "After adstock: 106501.01093696221\n", + "After hill transform: 0.9831965485742669\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,707.12\n", + "Adstocked value: 45,707.30\n", + "Saturated value: 0.9870\n", + "Final response: 27619.3713\n", + "Raw spend: 45707.12251166427\n", + "After adstock: 45707.298982252505\n", + "After hill transform: 0.9870268577894971\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,354.71\n", + "Adstocked value: 701,355.04\n", + "Saturated value: 0.7035\n", + "Final response: 100540.0919\n", + "Raw spend: 701354.7103435055\n", + "After adstock: 701355.0436768389\n", + "After hill transform: 0.7035322338378737\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,500.68\n", + "Adstocked value: 106,501.01\n", + "Saturated value: 0.9832\n", + "Final response: 66046.7544\n", + "Raw spend: 106500.67760362888\n", + "After adstock: 106501.01093696221\n", + "After hill transform: 0.9831965485742669\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,707.12\n", + "Adstocked value: 45,707.30\n", + "Saturated value: 0.9870\n", + "Final response: 27619.3713\n", + "Raw spend: 45707.12251166427\n", + "After adstock: 45707.298982252505\n", + "After hill transform: 0.9870268577894971\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,354.71\n", + "Adstocked value: 701,355.04\n", + "Saturated value: 0.7035\n", + "Final response: 100540.0919\n", + "Raw spend: 701354.7103435204\n", + "After adstock: 701355.0436768538\n", + "After hill transform: 0.7035322338378763\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,500.68\n", + "Adstocked value: 106,501.01\n", + "Saturated value: 0.9832\n", + "Final response: 66046.7544\n", + "Raw spend: 106500.67760362888\n", + "After adstock: 106501.01093696221\n", + "After hill transform: 0.9831965485742669\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,707.12\n", + "Adstocked value: 45,707.30\n", + "Saturated value: 0.9870\n", + "Final response: 27619.3713\n", + "Raw spend: 45707.12251166427\n", + "After adstock: 45707.298982252505\n", + "After hill transform: 0.9870268577894971\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,354.71\n", + "Adstocked value: 701,355.04\n", + "Saturated value: 0.7035\n", + "Final response: 100540.0919\n", + "Raw spend: 701354.7103435055\n", + "After adstock: 701355.0436768389\n", + "After hill transform: 0.7035322338378737\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,500.68\n", + "Adstocked value: 106,501.01\n", + "Saturated value: 0.9832\n", + "Final response: 66046.7544\n", + "Raw spend: 106500.67760364378\n", + "After adstock: 106501.01093697711\n", + "After hill transform: 0.983196548574273\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,707.12\n", + "Adstocked value: 45,707.30\n", + "Saturated value: 0.9870\n", + "Final response: 27619.3713\n", + "Raw spend: 45707.12251166427\n", + "After adstock: 45707.298982252505\n", + "After hill transform: 0.9870268577894971\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,354.71\n", + "Adstocked value: 701,355.04\n", + "Saturated value: 0.7035\n", + "Final response: 100540.0919\n", + "Raw spend: 701354.7103435055\n", + "After adstock: 701355.0436768389\n", + "After hill transform: 0.7035322338378737\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,500.68\n", + "Adstocked value: 106,501.01\n", + "Saturated value: 0.9832\n", + "Final response: 66046.7544\n", + "Raw spend: 106500.67760362888\n", + "After adstock: 106501.01093696221\n", + "After hill transform: 0.9831965485742669\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,707.12\n", + "Adstocked value: 45,707.30\n", + "Saturated value: 0.9870\n", + "Final response: 27619.3713\n", + "Raw spend: 45707.12251167917\n", + "After adstock: 45707.298982267406\n", + "After hill transform: 0.9870268577895086\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,422.32\n", + "Adstocked value: 700,422.65\n", + "Saturated value: 0.7034\n", + "Final response: 100516.8332\n", + "Raw spend: 700422.3179133544\n", + "After adstock: 700422.6512466877\n", + "After hill transform: 0.703369480074226\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,433.11\n", + "Adstocked value: 107,433.44\n", + "Saturated value: 0.9836\n", + "Final response: 66071.9422\n", + "Raw spend: 107433.10988398142\n", + "After adstock: 107433.44321731475\n", + "After hill transform: 0.9835715026604227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,771.57\n", + "Adstocked value: 45,771.75\n", + "Saturated value: 0.9871\n", + "Final response: 27620.7698\n", + "Raw spend: 45771.56917102825\n", + "After adstock: 45771.745641616486\n", + "After hill transform: 0.9870768354405624\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,422.32\n", + "Adstocked value: 700,422.65\n", + "Saturated value: 0.7034\n", + "Final response: 100516.8332\n", + "Raw spend: 700422.3179133544\n", + "After adstock: 700422.6512466877\n", + "After hill transform: 0.703369480074226\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,433.11\n", + "Adstocked value: 107,433.44\n", + "Saturated value: 0.9836\n", + "Final response: 66071.9422\n", + "Raw spend: 107433.10988398142\n", + "After adstock: 107433.44321731475\n", + "After hill transform: 0.9835715026604227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,771.57\n", + "Adstocked value: 45,771.75\n", + "Saturated value: 0.9871\n", + "Final response: 27620.7698\n", + "Raw spend: 45771.56917102825\n", + "After adstock: 45771.745641616486\n", + "After hill transform: 0.9870768354405624\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,020.64\n", + "Adstocked value: 701,020.97\n", + "Saturated value: 0.7035\n", + "Final response: 100531.7627\n", + "Raw spend: 701020.6354584985\n", + "After adstock: 701020.9687918319\n", + "After hill transform: 0.7034739502211195\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,834.77\n", + "Adstocked value: 106,835.10\n", + "Saturated value: 0.9833\n", + "Final response: 66055.8688\n", + "Raw spend: 106834.76676690654\n", + "After adstock: 106835.10010023987\n", + "After hill transform: 0.9833322285820235\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,730.21\n", + "Adstocked value: 45,730.39\n", + "Saturated value: 0.9870\n", + "Final response: 27619.8733\n", + "Raw spend: 45730.213658288674\n", + "After adstock: 45730.39012887691\n", + "After hill transform: 0.9870447947011001\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,020.64\n", + "Adstocked value: 701,020.97\n", + "Saturated value: 0.7035\n", + "Final response: 100531.7627\n", + "Raw spend: 701020.6354584985\n", + "After adstock: 701020.9687918319\n", + "After hill transform: 0.7034739502211195\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,834.77\n", + "Adstocked value: 106,835.10\n", + "Saturated value: 0.9833\n", + "Final response: 66055.8688\n", + "Raw spend: 106834.76676690654\n", + "After adstock: 106835.10010023987\n", + "After hill transform: 0.9833322285820235\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,730.21\n", + "Adstocked value: 45,730.39\n", + "Saturated value: 0.9870\n", + "Final response: 27619.8733\n", + "Raw spend: 45730.213658288674\n", + "After adstock: 45730.39012887691\n", + "After hill transform: 0.9870447947011001\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,020.64\n", + "Adstocked value: 701,020.97\n", + "Saturated value: 0.7035\n", + "Final response: 100531.7627\n", + "Raw spend: 701020.6354584985\n", + "After adstock: 701020.9687918319\n", + "After hill transform: 0.7034739502211195\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,834.77\n", + "Adstocked value: 106,835.10\n", + "Saturated value: 0.9833\n", + "Final response: 66055.8688\n", + "Raw spend: 106834.76676690654\n", + "After adstock: 106835.10010023987\n", + "After hill transform: 0.9833322285820235\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,730.21\n", + "Adstocked value: 45,730.39\n", + "Saturated value: 0.9870\n", + "Final response: 27619.8733\n", + "Raw spend: 45730.213658288674\n", + "After adstock: 45730.39012887691\n", + "After hill transform: 0.9870447947011001\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,020.64\n", + "Adstocked value: 701,020.97\n", + "Saturated value: 0.7035\n", + "Final response: 100531.7627\n", + "Raw spend: 701020.6354585134\n", + "After adstock: 701020.9687918468\n", + "After hill transform: 0.703473950221122\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,834.77\n", + "Adstocked value: 106,835.10\n", + "Saturated value: 0.9833\n", + "Final response: 66055.8688\n", + "Raw spend: 106834.76676690654\n", + "After adstock: 106835.10010023987\n", + "After hill transform: 0.9833322285820235\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,730.21\n", + "Adstocked value: 45,730.39\n", + "Saturated value: 0.9870\n", + "Final response: 27619.8733\n", + "Raw spend: 45730.213658288674\n", + "After adstock: 45730.39012887691\n", + "After hill transform: 0.9870447947011001\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,020.64\n", + "Adstocked value: 701,020.97\n", + "Saturated value: 0.7035\n", + "Final response: 100531.7627\n", + "Raw spend: 701020.6354584985\n", + "After adstock: 701020.9687918319\n", + "After hill transform: 0.7034739502211195\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,834.77\n", + "Adstocked value: 106,835.10\n", + "Saturated value: 0.9833\n", + "Final response: 66055.8688\n", + "Raw spend: 106834.76676692144\n", + "After adstock: 106835.10010025477\n", + "After hill transform: 0.9833322285820295\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,730.21\n", + "Adstocked value: 45,730.39\n", + "Saturated value: 0.9870\n", + "Final response: 27619.8733\n", + "Raw spend: 45730.213658288674\n", + "After adstock: 45730.39012887691\n", + "After hill transform: 0.9870447947011001\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,020.64\n", + "Adstocked value: 701,020.97\n", + "Saturated value: 0.7035\n", + "Final response: 100531.7627\n", + "Raw spend: 701020.6354584985\n", + "After adstock: 701020.9687918319\n", + "After hill transform: 0.7034739502211195\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,834.77\n", + "Adstocked value: 106,835.10\n", + "Saturated value: 0.9833\n", + "Final response: 66055.8688\n", + "Raw spend: 106834.76676690654\n", + "After adstock: 106835.10010023987\n", + "After hill transform: 0.9833322285820235\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,730.21\n", + "Adstocked value: 45,730.39\n", + "Saturated value: 0.9870\n", + "Final response: 27619.8733\n", + "Raw spend: 45730.213658303575\n", + "After adstock: 45730.39012889181\n", + "After hill transform: 0.9870447947011116\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,020.64\n", + "Adstocked value: 701,020.97\n", + "Saturated value: 0.7035\n", + "Final response: 100531.7627\n", + "Raw spend: 701020.6354584985\n", + "After adstock: 701020.9687918319\n", + "After hill transform: 0.7034739502211195\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,834.77\n", + "Adstocked value: 106,835.10\n", + "Saturated value: 0.9833\n", + "Final response: 66055.8688\n", + "Raw spend: 106834.76676690654\n", + "After adstock: 106835.10010023987\n", + "After hill transform: 0.9833322285820235\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,730.21\n", + "Adstocked value: 45,730.39\n", + "Saturated value: 0.9870\n", + "Final response: 27619.8733\n", + "Raw spend: 45730.213658288674\n", + "After adstock: 45730.39012887691\n", + "After hill transform: 0.9870447947011001\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,020.64\n", + "Adstocked value: 701,020.97\n", + "Saturated value: 0.7035\n", + "Final response: 100531.7627\n", + "Raw spend: 701020.6354584985\n", + "After adstock: 701020.9687918319\n", + "After hill transform: 0.7034739502211195\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,834.77\n", + "Adstocked value: 106,835.10\n", + "Saturated value: 0.9833\n", + "Final response: 66055.8688\n", + "Raw spend: 106834.76676690654\n", + "After adstock: 106835.10010023987\n", + "After hill transform: 0.9833322285820235\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,730.21\n", + "Adstocked value: 45,730.39\n", + "Saturated value: 0.9870\n", + "Final response: 27619.8733\n", + "Raw spend: 45730.213658288674\n", + "After adstock: 45730.39012887691\n", + "After hill transform: 0.9870447947011001\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,020.64\n", + "Adstocked value: 701,020.97\n", + "Saturated value: 0.7035\n", + "Final response: 100531.7627\n", + "Raw spend: 701020.6354585134\n", + "After adstock: 701020.9687918468\n", + "After hill transform: 0.703473950221122\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,834.77\n", + "Adstocked value: 106,835.10\n", + "Saturated value: 0.9833\n", + "Final response: 66055.8688\n", + "Raw spend: 106834.76676690654\n", + "After adstock: 106835.10010023987\n", + "After hill transform: 0.9833322285820235\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,730.21\n", + "Adstocked value: 45,730.39\n", + "Saturated value: 0.9870\n", + "Final response: 27619.8733\n", + "Raw spend: 45730.213658288674\n", + "After adstock: 45730.39012887691\n", + "After hill transform: 0.9870447947011001\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,020.64\n", + "Adstocked value: 701,020.97\n", + "Saturated value: 0.7035\n", + "Final response: 100531.7627\n", + "Raw spend: 701020.6354584985\n", + "After adstock: 701020.9687918319\n", + "After hill transform: 0.7034739502211195\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,834.77\n", + "Adstocked value: 106,835.10\n", + "Saturated value: 0.9833\n", + "Final response: 66055.8688\n", + "Raw spend: 106834.76676692144\n", + "After adstock: 106835.10010025477\n", + "After hill transform: 0.9833322285820295\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,730.21\n", + "Adstocked value: 45,730.39\n", + "Saturated value: 0.9870\n", + "Final response: 27619.8733\n", + "Raw spend: 45730.213658288674\n", + "After adstock: 45730.39012887691\n", + "After hill transform: 0.9870447947011001\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,020.64\n", + "Adstocked value: 701,020.97\n", + "Saturated value: 0.7035\n", + "Final response: 100531.7627\n", + "Raw spend: 701020.6354584985\n", + "After adstock: 701020.9687918319\n", + "After hill transform: 0.7034739502211195\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,834.77\n", + "Adstocked value: 106,835.10\n", + "Saturated value: 0.9833\n", + "Final response: 66055.8688\n", + "Raw spend: 106834.76676690654\n", + "After adstock: 106835.10010023987\n", + "After hill transform: 0.9833322285820235\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,730.21\n", + "Adstocked value: 45,730.39\n", + "Saturated value: 0.9870\n", + "Final response: 27619.8733\n", + "Raw spend: 45730.213658303575\n", + "After adstock: 45730.39012889181\n", + "After hill transform: 0.9870447947011116\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252817574\n", + "After adstock: 455904.444750398\n", + "After hill transform: 0.9531672654247697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,940.73\n", + "Adstocked value: 700,941.06\n", + "Saturated value: 0.7035\n", + "Final response: 100529.7697\n", + "Raw spend: 700940.7266086233\n", + "After adstock: 700941.0599419567\n", + "After hill transform: 0.7034600040058832\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,914.69\n", + "Adstocked value: 106,915.02\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0342\n", + "Raw spend: 106914.68811245385\n", + "After adstock: 106915.02144578718\n", + "After hill transform: 0.9833644636807679\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,756.64\n", + "Adstocked value: 45,756.82\n", + "Saturated value: 0.9871\n", + "Final response: 27620.4465\n", + "Raw spend: 45756.638602165156\n", + "After adstock: 45756.815072753394\n", + "After hill transform: 0.987065280151362\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252817574\n", + "After adstock: 455904.444750398\n", + "After hill transform: 0.9531672654247697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,940.73\n", + "Adstocked value: 700,941.06\n", + "Saturated value: 0.7035\n", + "Final response: 100529.7697\n", + "Raw spend: 700940.7266086233\n", + "After adstock: 700941.0599419567\n", + "After hill transform: 0.7034600040058832\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,914.69\n", + "Adstocked value: 106,915.02\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0342\n", + "Raw spend: 106914.68811245385\n", + "After adstock: 106915.02144578718\n", + "After hill transform: 0.9833644636807679\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,756.64\n", + "Adstocked value: 45,756.82\n", + "Saturated value: 0.9871\n", + "Final response: 27620.4465\n", + "Raw spend: 45756.638602165156\n", + "After adstock: 45756.815072753394\n", + "After hill transform: 0.987065280151362\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819064\n", + "After adstock: 455904.4447504129\n", + "After hill transform: 0.953167265424774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,940.73\n", + "Adstocked value: 700,941.06\n", + "Saturated value: 0.7035\n", + "Final response: 100529.7697\n", + "Raw spend: 700940.7266086233\n", + "After adstock: 700941.0599419567\n", + "After hill transform: 0.7034600040058832\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,914.69\n", + "Adstocked value: 106,915.02\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0342\n", + "Raw spend: 106914.68811245385\n", + "After adstock: 106915.02144578718\n", + "After hill transform: 0.9833644636807679\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,756.64\n", + "Adstocked value: 45,756.82\n", + "Saturated value: 0.9871\n", + "Final response: 27620.4465\n", + "Raw spend: 45756.638602165156\n", + "After adstock: 45756.815072753394\n", + "After hill transform: 0.987065280151362\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252817574\n", + "After adstock: 455904.444750398\n", + "After hill transform: 0.9531672654247697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,940.73\n", + "Adstocked value: 700,941.06\n", + "Saturated value: 0.7035\n", + "Final response: 100529.7697\n", + "Raw spend: 700940.7266086382\n", + "After adstock: 700941.0599419716\n", + "After hill transform: 0.7034600040058858\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,914.69\n", + "Adstocked value: 106,915.02\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0342\n", + "Raw spend: 106914.68811245385\n", + "After adstock: 106915.02144578718\n", + "After hill transform: 0.9833644636807679\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,756.64\n", + "Adstocked value: 45,756.82\n", + "Saturated value: 0.9871\n", + "Final response: 27620.4465\n", + "Raw spend: 45756.638602165156\n", + "After adstock: 45756.815072753394\n", + "After hill transform: 0.987065280151362\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252817574\n", + "After adstock: 455904.444750398\n", + "After hill transform: 0.9531672654247697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,940.73\n", + "Adstocked value: 700,941.06\n", + "Saturated value: 0.7035\n", + "Final response: 100529.7697\n", + "Raw spend: 700940.7266086233\n", + "After adstock: 700941.0599419567\n", + "After hill transform: 0.7034600040058832\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,914.69\n", + "Adstocked value: 106,915.02\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0342\n", + "Raw spend: 106914.68811246875\n", + "After adstock: 106915.02144580208\n", + "After hill transform: 0.9833644636807739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,756.64\n", + "Adstocked value: 45,756.82\n", + "Saturated value: 0.9871\n", + "Final response: 27620.4465\n", + "Raw spend: 45756.638602165156\n", + "After adstock: 45756.815072753394\n", + "After hill transform: 0.987065280151362\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252817574\n", + "After adstock: 455904.444750398\n", + "After hill transform: 0.9531672654247697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,940.73\n", + "Adstocked value: 700,941.06\n", + "Saturated value: 0.7035\n", + "Final response: 100529.7697\n", + "Raw spend: 700940.7266086233\n", + "After adstock: 700941.0599419567\n", + "After hill transform: 0.7034600040058832\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,914.69\n", + "Adstocked value: 106,915.02\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0342\n", + "Raw spend: 106914.68811245385\n", + "After adstock: 106915.02144578718\n", + "After hill transform: 0.9833644636807679\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,756.64\n", + "Adstocked value: 45,756.82\n", + "Saturated value: 0.9871\n", + "Final response: 27620.4465\n", + "Raw spend: 45756.63860218006\n", + "After adstock: 45756.815072768295\n", + "After hill transform: 0.9870652801513735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252817574\n", + "After adstock: 455904.444750398\n", + "After hill transform: 0.9531672654247697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,940.73\n", + "Adstocked value: 700,941.06\n", + "Saturated value: 0.7035\n", + "Final response: 100529.7697\n", + "Raw spend: 700940.7266086233\n", + "After adstock: 700941.0599419567\n", + "After hill transform: 0.7034600040058832\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,914.69\n", + "Adstocked value: 106,915.02\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0342\n", + "Raw spend: 106914.68811245385\n", + "After adstock: 106915.02144578718\n", + "After hill transform: 0.9833644636807679\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,756.64\n", + "Adstocked value: 45,756.82\n", + "Saturated value: 0.9871\n", + "Final response: 27620.4465\n", + "Raw spend: 45756.638602165156\n", + "After adstock: 45756.815072753394\n", + "After hill transform: 0.987065280151362\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819064\n", + "After adstock: 455904.4447504129\n", + "After hill transform: 0.953167265424774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,940.73\n", + "Adstocked value: 700,941.06\n", + "Saturated value: 0.7035\n", + "Final response: 100529.7697\n", + "Raw spend: 700940.7266086233\n", + "After adstock: 700941.0599419567\n", + "After hill transform: 0.7034600040058832\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,914.69\n", + "Adstocked value: 106,915.02\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0342\n", + "Raw spend: 106914.68811245385\n", + "After adstock: 106915.02144578718\n", + "After hill transform: 0.9833644636807679\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,756.64\n", + "Adstocked value: 45,756.82\n", + "Saturated value: 0.9871\n", + "Final response: 27620.4465\n", + "Raw spend: 45756.638602165156\n", + "After adstock: 45756.815072753394\n", + "After hill transform: 0.987065280151362\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252817574\n", + "After adstock: 455904.444750398\n", + "After hill transform: 0.9531672654247697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,940.73\n", + "Adstocked value: 700,941.06\n", + "Saturated value: 0.7035\n", + "Final response: 100529.7697\n", + "Raw spend: 700940.7266086382\n", + "After adstock: 700941.0599419716\n", + "After hill transform: 0.7034600040058858\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,914.69\n", + "Adstocked value: 106,915.02\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0342\n", + "Raw spend: 106914.68811245385\n", + "After adstock: 106915.02144578718\n", + "After hill transform: 0.9833644636807679\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,756.64\n", + "Adstocked value: 45,756.82\n", + "Saturated value: 0.9871\n", + "Final response: 27620.4465\n", + "Raw spend: 45756.638602165156\n", + "After adstock: 45756.815072753394\n", + "After hill transform: 0.987065280151362\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252817574\n", + "After adstock: 455904.444750398\n", + "After hill transform: 0.9531672654247697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,940.73\n", + "Adstocked value: 700,941.06\n", + "Saturated value: 0.7035\n", + "Final response: 100529.7697\n", + "Raw spend: 700940.7266086233\n", + "After adstock: 700941.0599419567\n", + "After hill transform: 0.7034600040058832\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,914.69\n", + "Adstocked value: 106,915.02\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0342\n", + "Raw spend: 106914.68811246875\n", + "After adstock: 106915.02144580208\n", + "After hill transform: 0.9833644636807739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,756.64\n", + "Adstocked value: 45,756.82\n", + "Saturated value: 0.9871\n", + "Final response: 27620.4465\n", + "Raw spend: 45756.638602165156\n", + "After adstock: 45756.815072753394\n", + "After hill transform: 0.987065280151362\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252817574\n", + "After adstock: 455904.444750398\n", + "After hill transform: 0.9531672654247697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,940.73\n", + "Adstocked value: 700,941.06\n", + "Saturated value: 0.7035\n", + "Final response: 100529.7697\n", + "Raw spend: 700940.7266086233\n", + "After adstock: 700941.0599419567\n", + "After hill transform: 0.7034600040058832\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,914.69\n", + "Adstocked value: 106,915.02\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0342\n", + "Raw spend: 106914.68811245385\n", + "After adstock: 106915.02144578718\n", + "After hill transform: 0.9833644636807679\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,756.64\n", + "Adstocked value: 45,756.82\n", + "Saturated value: 0.9871\n", + "Final response: 27620.4465\n", + "Raw spend: 45756.63860218006\n", + "After adstock: 45756.815072768295\n", + "After hill transform: 0.9870652801513735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,939.74\n", + "Adstocked value: 700,940.08\n", + "Saturated value: 0.7035\n", + "Final response: 100529.7452\n", + "Raw spend: 700939.7441713406\n", + "After adstock: 700940.077504674\n", + "After hill transform: 0.7034598325322469\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.67\n", + "Adstocked value: 106,916.00\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0608\n", + "Raw spend: 106915.6707033643\n", + "After adstock: 106916.00403669763\n", + "After hill transform: 0.9833648594629115\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,756.96\n", + "Adstocked value: 45,757.14\n", + "Saturated value: 0.9871\n", + "Final response: 27620.4535\n", + "Raw spend: 45756.963482924315\n", + "After adstock: 45757.13995351255\n", + "After hill transform: 0.9870655317365745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,939.74\n", + "Adstocked value: 700,940.08\n", + "Saturated value: 0.7035\n", + "Final response: 100529.7452\n", + "Raw spend: 700939.7441713406\n", + "After adstock: 700940.077504674\n", + "After hill transform: 0.7034598325322469\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.67\n", + "Adstocked value: 106,916.00\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0608\n", + "Raw spend: 106915.6707033643\n", + "After adstock: 106916.00403669763\n", + "After hill transform: 0.9833648594629115\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,756.96\n", + "Adstocked value: 45,757.14\n", + "Saturated value: 0.9871\n", + "Final response: 27620.4535\n", + "Raw spend: 45756.963482924315\n", + "After adstock: 45757.13995351255\n", + "After hill transform: 0.9870655317365745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,939.74\n", + "Adstocked value: 700,940.08\n", + "Saturated value: 0.7035\n", + "Final response: 100529.7452\n", + "Raw spend: 700939.7441713406\n", + "After adstock: 700940.077504674\n", + "After hill transform: 0.7034598325322469\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.67\n", + "Adstocked value: 106,916.00\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0608\n", + "Raw spend: 106915.6707033643\n", + "After adstock: 106916.00403669763\n", + "After hill transform: 0.9833648594629115\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,756.96\n", + "Adstocked value: 45,757.14\n", + "Saturated value: 0.9871\n", + "Final response: 27620.4535\n", + "Raw spend: 45756.963482924315\n", + "After adstock: 45757.13995351255\n", + "After hill transform: 0.9870655317365745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,939.74\n", + "Adstocked value: 700,940.08\n", + "Saturated value: 0.7035\n", + "Final response: 100529.7452\n", + "Raw spend: 700939.7441713555\n", + "After adstock: 700940.0775046889\n", + "After hill transform: 0.7034598325322495\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.67\n", + "Adstocked value: 106,916.00\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0608\n", + "Raw spend: 106915.6707033643\n", + "After adstock: 106916.00403669763\n", + "After hill transform: 0.9833648594629115\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,756.96\n", + "Adstocked value: 45,757.14\n", + "Saturated value: 0.9871\n", + "Final response: 27620.4535\n", + "Raw spend: 45756.963482924315\n", + "After adstock: 45757.13995351255\n", + "After hill transform: 0.9870655317365745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,939.74\n", + "Adstocked value: 700,940.08\n", + "Saturated value: 0.7035\n", + "Final response: 100529.7452\n", + "Raw spend: 700939.7441713406\n", + "After adstock: 700940.077504674\n", + "After hill transform: 0.7034598325322469\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.67\n", + "Adstocked value: 106,916.00\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0608\n", + "Raw spend: 106915.6707033792\n", + "After adstock: 106916.00403671253\n", + "After hill transform: 0.9833648594629174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,756.96\n", + "Adstocked value: 45,757.14\n", + "Saturated value: 0.9871\n", + "Final response: 27620.4535\n", + "Raw spend: 45756.963482924315\n", + "After adstock: 45757.13995351255\n", + "After hill transform: 0.9870655317365745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,939.74\n", + "Adstocked value: 700,940.08\n", + "Saturated value: 0.7035\n", + "Final response: 100529.7452\n", + "Raw spend: 700939.7441713406\n", + "After adstock: 700940.077504674\n", + "After hill transform: 0.7034598325322469\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.67\n", + "Adstocked value: 106,916.00\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0608\n", + "Raw spend: 106915.6707033643\n", + "After adstock: 106916.00403669763\n", + "After hill transform: 0.9833648594629115\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,756.96\n", + "Adstocked value: 45,757.14\n", + "Saturated value: 0.9871\n", + "Final response: 27620.4535\n", + "Raw spend: 45756.963482939216\n", + "After adstock: 45757.139953527454\n", + "After hill transform: 0.9870655317365861\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,939.74\n", + "Adstocked value: 700,940.08\n", + "Saturated value: 0.7035\n", + "Final response: 100529.7452\n", + "Raw spend: 700939.7441713406\n", + "After adstock: 700940.077504674\n", + "After hill transform: 0.7034598325322469\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.67\n", + "Adstocked value: 106,916.00\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0608\n", + "Raw spend: 106915.6707033643\n", + "After adstock: 106916.00403669763\n", + "After hill transform: 0.9833648594629115\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,756.96\n", + "Adstocked value: 45,757.14\n", + "Saturated value: 0.9871\n", + "Final response: 27620.4535\n", + "Raw spend: 45756.963482924315\n", + "After adstock: 45757.13995351255\n", + "After hill transform: 0.9870655317365745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,939.74\n", + "Adstocked value: 700,940.08\n", + "Saturated value: 0.7035\n", + "Final response: 100529.7452\n", + "Raw spend: 700939.7441713406\n", + "After adstock: 700940.077504674\n", + "After hill transform: 0.7034598325322469\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.67\n", + "Adstocked value: 106,916.00\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0608\n", + "Raw spend: 106915.6707033643\n", + "After adstock: 106916.00403669763\n", + "After hill transform: 0.9833648594629115\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,756.96\n", + "Adstocked value: 45,757.14\n", + "Saturated value: 0.9871\n", + "Final response: 27620.4535\n", + "Raw spend: 45756.963482924315\n", + "After adstock: 45757.13995351255\n", + "After hill transform: 0.9870655317365745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,939.74\n", + "Adstocked value: 700,940.08\n", + "Saturated value: 0.7035\n", + "Final response: 100529.7452\n", + "Raw spend: 700939.7441713555\n", + "After adstock: 700940.0775046889\n", + "After hill transform: 0.7034598325322495\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.67\n", + "Adstocked value: 106,916.00\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0608\n", + "Raw spend: 106915.6707033643\n", + "After adstock: 106916.00403669763\n", + "After hill transform: 0.9833648594629115\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,756.96\n", + "Adstocked value: 45,757.14\n", + "Saturated value: 0.9871\n", + "Final response: 27620.4535\n", + "Raw spend: 45756.963482924315\n", + "After adstock: 45757.13995351255\n", + "After hill transform: 0.9870655317365745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,939.74\n", + "Adstocked value: 700,940.08\n", + "Saturated value: 0.7035\n", + "Final response: 100529.7452\n", + "Raw spend: 700939.7441713406\n", + "After adstock: 700940.077504674\n", + "After hill transform: 0.7034598325322469\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.67\n", + "Adstocked value: 106,916.00\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0608\n", + "Raw spend: 106915.6707033792\n", + "After adstock: 106916.00403671253\n", + "After hill transform: 0.9833648594629174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,756.96\n", + "Adstocked value: 45,757.14\n", + "Saturated value: 0.9871\n", + "Final response: 27620.4535\n", + "Raw spend: 45756.963482924315\n", + "After adstock: 45757.13995351255\n", + "After hill transform: 0.9870655317365745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,939.74\n", + "Adstocked value: 700,940.08\n", + "Saturated value: 0.7035\n", + "Final response: 100529.7452\n", + "Raw spend: 700939.7441713406\n", + "After adstock: 700940.077504674\n", + "After hill transform: 0.7034598325322469\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.67\n", + "Adstocked value: 106,916.00\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0608\n", + "Raw spend: 106915.6707033643\n", + "After adstock: 106916.00403669763\n", + "After hill transform: 0.9833648594629115\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,756.96\n", + "Adstocked value: 45,757.14\n", + "Saturated value: 0.9871\n", + "Final response: 27620.4535\n", + "Raw spend: 45756.963482939216\n", + "After adstock: 45757.139953527454\n", + "After hill transform: 0.9870655317365861\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225277677\n", + "After adstock: 455904.44474998995\n", + "After hill transform: 0.9531672654246499\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,939.74\n", + "Adstocked value: 700,940.07\n", + "Saturated value: 0.7035\n", + "Final response: 100529.7450\n", + "Raw spend: 700939.7353882091\n", + "After adstock: 700940.0687215425\n", + "After hill transform: 0.7034598309992464\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.68\n", + "Adstocked value: 106,916.01\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0611\n", + "Raw spend: 106915.68030254602\n", + "After adstock: 106916.01363587935\n", + "After hill transform: 0.9833648633293448\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,756.97\n", + "Adstocked value: 45,757.14\n", + "Saturated value: 0.9871\n", + "Final response: 27620.4536\n", + "Raw spend: 45756.966111138805\n", + "After adstock: 45757.14258172704\n", + "After hill transform: 0.987065533771817\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225277677\n", + "After adstock: 455904.44474998995\n", + "After hill transform: 0.9531672654246499\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,939.74\n", + "Adstocked value: 700,940.07\n", + "Saturated value: 0.7035\n", + "Final response: 100529.7450\n", + "Raw spend: 700939.7353882091\n", + "After adstock: 700940.0687215425\n", + "After hill transform: 0.7034598309992464\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.68\n", + "Adstocked value: 106,916.01\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0611\n", + "Raw spend: 106915.68030254602\n", + "After adstock: 106916.01363587935\n", + "After hill transform: 0.9833648633293448\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,756.97\n", + "Adstocked value: 45,757.14\n", + "Saturated value: 0.9871\n", + "Final response: 27620.4536\n", + "Raw spend: 45756.966111138805\n", + "After adstock: 45757.14258172704\n", + "After hill transform: 0.987065533771817\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225277826\n", + "After adstock: 455904.44475000486\n", + "After hill transform: 0.9531672654246544\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,939.74\n", + "Adstocked value: 700,940.07\n", + "Saturated value: 0.7035\n", + "Final response: 100529.7450\n", + "Raw spend: 700939.7353882091\n", + "After adstock: 700940.0687215425\n", + "After hill transform: 0.7034598309992464\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.68\n", + "Adstocked value: 106,916.01\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0611\n", + "Raw spend: 106915.68030254602\n", + "After adstock: 106916.01363587935\n", + "After hill transform: 0.9833648633293448\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,756.97\n", + "Adstocked value: 45,757.14\n", + "Saturated value: 0.9871\n", + "Final response: 27620.4536\n", + "Raw spend: 45756.966111138805\n", + "After adstock: 45757.14258172704\n", + "After hill transform: 0.987065533771817\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225277677\n", + "After adstock: 455904.44474998995\n", + "After hill transform: 0.9531672654246499\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,939.74\n", + "Adstocked value: 700,940.07\n", + "Saturated value: 0.7035\n", + "Final response: 100529.7450\n", + "Raw spend: 700939.735388224\n", + "After adstock: 700940.0687215574\n", + "After hill transform: 0.703459830999249\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.68\n", + "Adstocked value: 106,916.01\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0611\n", + "Raw spend: 106915.68030254602\n", + "After adstock: 106916.01363587935\n", + "After hill transform: 0.9833648633293448\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,756.97\n", + "Adstocked value: 45,757.14\n", + "Saturated value: 0.9871\n", + "Final response: 27620.4536\n", + "Raw spend: 45756.966111138805\n", + "After adstock: 45757.14258172704\n", + "After hill transform: 0.987065533771817\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225277677\n", + "After adstock: 455904.44474998995\n", + "After hill transform: 0.9531672654246499\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,939.74\n", + "Adstocked value: 700,940.07\n", + "Saturated value: 0.7035\n", + "Final response: 100529.7450\n", + "Raw spend: 700939.7353882091\n", + "After adstock: 700940.0687215425\n", + "After hill transform: 0.7034598309992464\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.68\n", + "Adstocked value: 106,916.01\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0611\n", + "Raw spend: 106915.68030256093\n", + "After adstock: 106916.01363589425\n", + "After hill transform: 0.9833648633293508\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,756.97\n", + "Adstocked value: 45,757.14\n", + "Saturated value: 0.9871\n", + "Final response: 27620.4536\n", + "Raw spend: 45756.966111138805\n", + "After adstock: 45757.14258172704\n", + "After hill transform: 0.987065533771817\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225277677\n", + "After adstock: 455904.44474998995\n", + "After hill transform: 0.9531672654246499\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,939.74\n", + "Adstocked value: 700,940.07\n", + "Saturated value: 0.7035\n", + "Final response: 100529.7450\n", + "Raw spend: 700939.7353882091\n", + "After adstock: 700940.0687215425\n", + "After hill transform: 0.7034598309992464\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.68\n", + "Adstocked value: 106,916.01\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0611\n", + "Raw spend: 106915.68030254602\n", + "After adstock: 106916.01363587935\n", + "After hill transform: 0.9833648633293448\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,756.97\n", + "Adstocked value: 45,757.14\n", + "Saturated value: 0.9871\n", + "Final response: 27620.4536\n", + "Raw spend: 45756.966111153706\n", + "After adstock: 45757.142581741944\n", + "After hill transform: 0.9870655337718286\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225277677\n", + "After adstock: 455904.44474998995\n", + "After hill transform: 0.9531672654246499\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,939.74\n", + "Adstocked value: 700,940.07\n", + "Saturated value: 0.7035\n", + "Final response: 100529.7450\n", + "Raw spend: 700939.7353882091\n", + "After adstock: 700940.0687215425\n", + "After hill transform: 0.7034598309992464\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.68\n", + "Adstocked value: 106,916.01\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0611\n", + "Raw spend: 106915.68030254602\n", + "After adstock: 106916.01363587935\n", + "After hill transform: 0.9833648633293448\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,756.97\n", + "Adstocked value: 45,757.14\n", + "Saturated value: 0.9871\n", + "Final response: 27620.4536\n", + "Raw spend: 45756.966111138805\n", + "After adstock: 45757.14258172704\n", + "After hill transform: 0.987065533771817\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225277826\n", + "After adstock: 455904.44475000486\n", + "After hill transform: 0.9531672654246544\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,939.74\n", + "Adstocked value: 700,940.07\n", + "Saturated value: 0.7035\n", + "Final response: 100529.7450\n", + "Raw spend: 700939.7353882091\n", + "After adstock: 700940.0687215425\n", + "After hill transform: 0.7034598309992464\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.68\n", + "Adstocked value: 106,916.01\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0611\n", + "Raw spend: 106915.68030254602\n", + "After adstock: 106916.01363587935\n", + "After hill transform: 0.9833648633293448\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,756.97\n", + "Adstocked value: 45,757.14\n", + "Saturated value: 0.9871\n", + "Final response: 27620.4536\n", + "Raw spend: 45756.966111138805\n", + "After adstock: 45757.14258172704\n", + "After hill transform: 0.987065533771817\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225277677\n", + "After adstock: 455904.44474998995\n", + "After hill transform: 0.9531672654246499\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,939.74\n", + "Adstocked value: 700,940.07\n", + "Saturated value: 0.7035\n", + "Final response: 100529.7450\n", + "Raw spend: 700939.735388224\n", + "After adstock: 700940.0687215574\n", + "After hill transform: 0.703459830999249\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.68\n", + "Adstocked value: 106,916.01\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0611\n", + "Raw spend: 106915.68030254602\n", + "After adstock: 106916.01363587935\n", + "After hill transform: 0.9833648633293448\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,756.97\n", + "Adstocked value: 45,757.14\n", + "Saturated value: 0.9871\n", + "Final response: 27620.4536\n", + "Raw spend: 45756.966111138805\n", + "After adstock: 45757.14258172704\n", + "After hill transform: 0.987065533771817\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225277677\n", + "After adstock: 455904.44474998995\n", + "After hill transform: 0.9531672654246499\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,939.74\n", + "Adstocked value: 700,940.07\n", + "Saturated value: 0.7035\n", + "Final response: 100529.7450\n", + "Raw spend: 700939.7353882091\n", + "After adstock: 700940.0687215425\n", + "After hill transform: 0.7034598309992464\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.68\n", + "Adstocked value: 106,916.01\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0611\n", + "Raw spend: 106915.68030256093\n", + "After adstock: 106916.01363589425\n", + "After hill transform: 0.9833648633293508\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,756.97\n", + "Adstocked value: 45,757.14\n", + "Saturated value: 0.9871\n", + "Final response: 27620.4536\n", + "Raw spend: 45756.966111138805\n", + "After adstock: 45757.14258172704\n", + "After hill transform: 0.987065533771817\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225277677\n", + "After adstock: 455904.44474998995\n", + "After hill transform: 0.9531672654246499\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,939.74\n", + "Adstocked value: 700,940.07\n", + "Saturated value: 0.7035\n", + "Final response: 100529.7450\n", + "Raw spend: 700939.7353882091\n", + "After adstock: 700940.0687215425\n", + "After hill transform: 0.7034598309992464\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.68\n", + "Adstocked value: 106,916.01\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0611\n", + "Raw spend: 106915.68030254602\n", + "After adstock: 106916.01363587935\n", + "After hill transform: 0.9833648633293448\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,756.97\n", + "Adstocked value: 45,757.14\n", + "Saturated value: 0.9871\n", + "Final response: 27620.4536\n", + "Raw spend: 45756.966111153706\n", + "After adstock: 45757.142581741944\n", + "After hill transform: 0.9870655337718286\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,180.08\n", + "Adstocked value: 701,180.41\n", + "Saturated value: 0.7035\n", + "Final response: 100535.7386\n", + "Raw spend: 701180.0777360048\n", + "After adstock: 701180.4110693382\n", + "After hill transform: 0.7035017712470512\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.66\n", + "Adstocked value: 106,915.99\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0605\n", + "Raw spend: 106915.66006203876\n", + "After adstock: 106915.99339537209\n", + "After hill transform: 0.983364855176714\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,521.18\n", + "Adstocked value: 45,521.36\n", + "Saturated value: 0.9869\n", + "Final response: 27615.2952\n", + "Raw spend: 45521.17877133513\n", + "After adstock: 45521.35524192337\n", + "After hill transform: 0.986881187934744\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,180.08\n", + "Adstocked value: 701,180.41\n", + "Saturated value: 0.7035\n", + "Final response: 100535.7386\n", + "Raw spend: 701180.0777360048\n", + "After adstock: 701180.4110693382\n", + "After hill transform: 0.7035017712470512\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.66\n", + "Adstocked value: 106,915.99\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0605\n", + "Raw spend: 106915.66006203876\n", + "After adstock: 106915.99339537209\n", + "After hill transform: 0.983364855176714\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,521.18\n", + "Adstocked value: 45,521.36\n", + "Saturated value: 0.9869\n", + "Final response: 27615.2952\n", + "Raw spend: 45521.17877133513\n", + "After adstock: 45521.35524192337\n", + "After hill transform: 0.986881187934744\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225279387\n", + "After adstock: 455904.44475016097\n", + "After hill transform: 0.9531672654247001\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,033.71\n", + "Adstocked value: 701,034.05\n", + "Saturated value: 0.7035\n", + "Final response: 100532.0889\n", + "Raw spend: 701033.7128098916\n", + "After adstock: 701034.0461432249\n", + "After hill transform: 0.7034762323785396\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.67\n", + "Adstocked value: 106,916.01\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0608\n", + "Raw spend: 106915.67238820757\n", + "After adstock: 106916.0057215409\n", + "After hill transform: 0.983364860141546\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,664.77\n", + "Adstocked value: 45,664.95\n", + "Saturated value: 0.9870\n", + "Final response: 27618.4483\n", + "Raw spend: 45664.76976512099\n", + "After adstock: 45664.94623570923\n", + "After hill transform: 0.986993871347876\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225279387\n", + "After adstock: 455904.44475016097\n", + "After hill transform: 0.9531672654247001\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,033.71\n", + "Adstocked value: 701,034.05\n", + "Saturated value: 0.7035\n", + "Final response: 100532.0889\n", + "Raw spend: 701033.7128098916\n", + "After adstock: 701034.0461432249\n", + "After hill transform: 0.7034762323785396\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.67\n", + "Adstocked value: 106,916.01\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0608\n", + "Raw spend: 106915.67238820757\n", + "After adstock: 106916.0057215409\n", + "After hill transform: 0.983364860141546\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,664.77\n", + "Adstocked value: 45,664.95\n", + "Saturated value: 0.9870\n", + "Final response: 27618.4483\n", + "Raw spend: 45664.76976512099\n", + "After adstock: 45664.94623570923\n", + "After hill transform: 0.986993871347876\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252783616\n", + "After adstock: 455904.4447500584\n", + "After hill transform: 0.95316726542467\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,977.33\n", + "Adstocked value: 700,977.66\n", + "Saturated value: 0.7035\n", + "Final response: 100530.6827\n", + "Raw spend: 700977.330065059\n", + "After adstock: 700977.6633983924\n", + "After hill transform: 0.7034663925249796\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.68\n", + "Adstocked value: 106,916.01\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0610\n", + "Raw spend: 106915.67713649836\n", + "After adstock: 106916.01046983169\n", + "After hill transform: 0.9833648620540995\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,720.08\n", + "Adstocked value: 45,720.26\n", + "Saturated value: 0.9870\n", + "Final response: 27619.6532\n", + "Raw spend: 45720.08393483271\n", + "After adstock: 45720.26040542095\n", + "After hill transform: 0.9870369301901616\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252783616\n", + "After adstock: 455904.4447500584\n", + "After hill transform: 0.95316726542467\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,977.33\n", + "Adstocked value: 700,977.66\n", + "Saturated value: 0.7035\n", + "Final response: 100530.6827\n", + "Raw spend: 700977.330065059\n", + "After adstock: 700977.6633983924\n", + "After hill transform: 0.7034663925249796\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.68\n", + "Adstocked value: 106,916.01\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0610\n", + "Raw spend: 106915.67713649836\n", + "After adstock: 106916.01046983169\n", + "After hill transform: 0.9833648620540995\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,720.08\n", + "Adstocked value: 45,720.26\n", + "Saturated value: 0.9870\n", + "Final response: 27619.6532\n", + "Raw spend: 45720.08393483271\n", + "After adstock: 45720.26040542095\n", + "After hill transform: 0.9870369301901616\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225277953\n", + "After adstock: 455904.44475001754\n", + "After hill transform: 0.953167265424658\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,954.91\n", + "Adstocked value: 700,955.24\n", + "Saturated value: 0.7035\n", + "Final response: 100530.1235\n", + "Raw spend: 700954.9088185744\n", + "After adstock: 700955.2421519078\n", + "After hill transform: 0.7034624793216809\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.68\n", + "Adstocked value: 106,916.01\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0610\n", + "Raw spend: 106915.67902471076\n", + "After adstock: 106916.01235804408\n", + "After hill transform: 0.9833648628146485\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,742.08\n", + "Adstocked value: 45,742.26\n", + "Saturated value: 0.9871\n", + "Final response: 27620.1308\n", + "Raw spend: 45742.08025013953\n", + "After adstock: 45742.25672072777\n", + "After hill transform: 0.9870539994793085\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225277953\n", + "After adstock: 455904.44475001754\n", + "After hill transform: 0.953167265424658\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,954.91\n", + "Adstocked value: 700,955.24\n", + "Saturated value: 0.7035\n", + "Final response: 100530.1235\n", + "Raw spend: 700954.9088185744\n", + "After adstock: 700955.2421519078\n", + "After hill transform: 0.7034624793216809\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.68\n", + "Adstocked value: 106,916.01\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0610\n", + "Raw spend: 106915.67902471076\n", + "After adstock: 106916.01235804408\n", + "After hill transform: 0.9833648628146485\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,742.08\n", + "Adstocked value: 45,742.26\n", + "Saturated value: 0.9871\n", + "Final response: 27620.1308\n", + "Raw spend: 45742.08025013953\n", + "After adstock: 45742.25672072777\n", + "After hill transform: 0.9870539994793085\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225277789\n", + "After adstock: 455904.44475000113\n", + "After hill transform: 0.9531672654246532\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,945.88\n", + "Adstocked value: 700,946.21\n", + "Saturated value: 0.7035\n", + "Final response: 100529.8983\n", + "Raw spend: 700945.8812617502\n", + "After adstock: 700946.2145950836\n", + "After hill transform: 0.7034609036890872\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.68\n", + "Adstocked value: 106,916.01\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0610\n", + "Raw spend: 106915.67978496932\n", + "After adstock: 106916.01311830265\n", + "After hill transform: 0.9833648631208712\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,750.94\n", + "Adstocked value: 45,751.11\n", + "Saturated value: 0.9871\n", + "Final response: 27620.3229\n", + "Raw spend: 45750.936715211246\n", + "After adstock: 45751.113185799484\n", + "After hill transform: 0.98706086357589\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225277789\n", + "After adstock: 455904.44475000113\n", + "After hill transform: 0.9531672654246532\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,945.88\n", + "Adstocked value: 700,946.21\n", + "Saturated value: 0.7035\n", + "Final response: 100529.8983\n", + "Raw spend: 700945.8812617502\n", + "After adstock: 700946.2145950836\n", + "After hill transform: 0.7034609036890872\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.68\n", + "Adstocked value: 106,916.01\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0610\n", + "Raw spend: 106915.67978496932\n", + "After adstock: 106916.01311830265\n", + "After hill transform: 0.9833648631208712\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,750.94\n", + "Adstocked value: 45,751.11\n", + "Saturated value: 0.9871\n", + "Final response: 27620.3229\n", + "Raw spend: 45750.936715211246\n", + "After adstock: 45751.113185799484\n", + "After hill transform: 0.98706086357589\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252777225\n", + "After adstock: 455904.4447499945\n", + "After hill transform: 0.9531672654246512\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,942.23\n", + "Adstocked value: 700,942.56\n", + "Saturated value: 0.7035\n", + "Final response: 100529.8072\n", + "Raw spend: 700942.2283476647\n", + "After adstock: 700942.5616809981\n", + "After hill transform: 0.7034602661173619\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.68\n", + "Adstocked value: 106,916.01\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0610\n", + "Raw spend: 106915.68009260065\n", + "After adstock: 106916.01342593398\n", + "After hill transform: 0.9833648632447813\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,754.52\n", + "Adstocked value: 45,754.70\n", + "Saturated value: 0.9871\n", + "Final response: 27620.4006\n", + "Raw spend: 45754.52039866379\n", + "After adstock: 45754.69686925203\n", + "After hill transform: 0.9870636396683334\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252777225\n", + "After adstock: 455904.4447499945\n", + "After hill transform: 0.9531672654246512\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,942.23\n", + "Adstocked value: 700,942.56\n", + "Saturated value: 0.7035\n", + "Final response: 100529.8072\n", + "Raw spend: 700942.2283476647\n", + "After adstock: 700942.5616809981\n", + "After hill transform: 0.7034602661173619\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.68\n", + "Adstocked value: 106,916.01\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0610\n", + "Raw spend: 106915.68009260065\n", + "After adstock: 106916.01342593398\n", + "After hill transform: 0.9833648632447813\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,754.52\n", + "Adstocked value: 45,754.70\n", + "Saturated value: 0.9871\n", + "Final response: 27620.4006\n", + "Raw spend: 45754.52039866379\n", + "After adstock: 45754.69686925203\n", + "After hill transform: 0.9870636396683334\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252776957\n", + "After adstock: 455904.4447499918\n", + "After hill transform: 0.9531672654246505\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,940.75\n", + "Adstocked value: 700,941.08\n", + "Saturated value: 0.7035\n", + "Final response: 100529.7702\n", + "Raw spend: 700940.7472628966\n", + "After adstock: 700941.08059623\n", + "After hill transform: 0.7034600076108564\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.68\n", + "Adstocked value: 106,916.01\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0611\n", + "Raw spend: 106915.68021733068\n", + "After adstock: 106916.013550664\n", + "After hill transform: 0.9833648632950212\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,755.97\n", + "Adstocked value: 45,756.15\n", + "Saturated value: 0.9871\n", + "Final response: 27620.4321\n", + "Raw spend: 45755.97341366799\n", + "After adstock: 45756.14988425623\n", + "After hill transform: 0.9870647650137603\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252776957\n", + "After adstock: 455904.4447499918\n", + "After hill transform: 0.9531672654246505\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,940.75\n", + "Adstocked value: 700,941.08\n", + "Saturated value: 0.7035\n", + "Final response: 100529.7702\n", + "Raw spend: 700940.7472628966\n", + "After adstock: 700941.08059623\n", + "After hill transform: 0.7034600076108564\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.68\n", + "Adstocked value: 106,916.01\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0611\n", + "Raw spend: 106915.68021733068\n", + "After adstock: 106916.013550664\n", + "After hill transform: 0.9833648632950212\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,755.97\n", + "Adstocked value: 45,756.15\n", + "Saturated value: 0.9871\n", + "Final response: 27620.4321\n", + "Raw spend: 45755.97341366799\n", + "After adstock: 45756.14988425623\n", + "After hill transform: 0.9870647650137603\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252776846\n", + "After adstock: 455904.4447499907\n", + "After hill transform: 0.9531672654246501\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,940.15\n", + "Adstocked value: 700,940.48\n", + "Saturated value: 0.7035\n", + "Final response: 100529.7552\n", + "Raw spend: 700940.1462646114\n", + "After adstock: 700940.4795979448\n", + "After hill transform: 0.7034599027132465\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.68\n", + "Adstocked value: 106,916.01\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0611\n", + "Raw spend: 106915.68026794394\n", + "After adstock: 106916.01360127727\n", + "After hill transform: 0.9833648633154075\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,756.56\n", + "Adstocked value: 45,756.74\n", + "Saturated value: 0.9871\n", + "Final response: 27620.4449\n", + "Raw spend: 45756.56302173419\n", + "After adstock: 45756.73949232243\n", + "After hill transform: 0.987065221621497\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252776846\n", + "After adstock: 455904.4447499907\n", + "After hill transform: 0.9531672654246501\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,940.15\n", + "Adstocked value: 700,940.48\n", + "Saturated value: 0.7035\n", + "Final response: 100529.7552\n", + "Raw spend: 700940.1462646114\n", + "After adstock: 700940.4795979448\n", + "After hill transform: 0.7034599027132465\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.68\n", + "Adstocked value: 106,916.01\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0611\n", + "Raw spend: 106915.68026794394\n", + "After adstock: 106916.01360127727\n", + "After hill transform: 0.9833648633154075\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,756.56\n", + "Adstocked value: 45,756.74\n", + "Saturated value: 0.9871\n", + "Final response: 27620.4449\n", + "Raw spend: 45756.56302173419\n", + "After adstock: 45756.73949232243\n", + "After hill transform: 0.987065221621497\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222527768\n", + "After adstock: 455904.44474999025\n", + "After hill transform: 0.95316726542465\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,939.90\n", + "Adstocked value: 700,940.24\n", + "Saturated value: 0.7035\n", + "Final response: 100529.7492\n", + "Raw spend: 700939.9023096613\n", + "After adstock: 700940.2356429946\n", + "After hill transform: 0.7034598601335738\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.68\n", + "Adstocked value: 106,916.01\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0611\n", + "Raw spend: 106915.68028848869\n", + "After adstock: 106916.01362182201\n", + "After hill transform: 0.9833648633236828\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,756.80\n", + "Adstocked value: 45,756.98\n", + "Saturated value: 0.9871\n", + "Final response: 27620.4500\n", + "Raw spend: 45756.80235320961\n", + "After adstock: 45756.97882379785\n", + "After hill transform: 0.9870654069597641\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222527768\n", + "After adstock: 455904.44474999025\n", + "After hill transform: 0.95316726542465\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,939.90\n", + "Adstocked value: 700,940.24\n", + "Saturated value: 0.7035\n", + "Final response: 100529.7492\n", + "Raw spend: 700939.9023096613\n", + "After adstock: 700940.2356429946\n", + "After hill transform: 0.7034598601335738\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.68\n", + "Adstocked value: 106,916.01\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0611\n", + "Raw spend: 106915.68028848869\n", + "After adstock: 106916.01362182201\n", + "After hill transform: 0.9833648633236828\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,756.80\n", + "Adstocked value: 45,756.98\n", + "Saturated value: 0.9871\n", + "Final response: 27620.4500\n", + "Raw spend: 45756.80235320961\n", + "After adstock: 45756.97882379785\n", + "After hill transform: 0.9870654069597641\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225277678\n", + "After adstock: 455904.44474999007\n", + "After hill transform: 0.95316726542465\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,939.80\n", + "Adstocked value: 700,940.14\n", + "Saturated value: 0.7035\n", + "Final response: 100529.7467\n", + "Raw spend: 700939.8032712537\n", + "After adstock: 700940.1366045871\n", + "After hill transform: 0.703459842847496\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.68\n", + "Adstocked value: 106,916.01\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0611\n", + "Raw spend: 106915.68029682923\n", + "After adstock: 106916.01363016256\n", + "After hill transform: 0.9833648633270421\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,756.90\n", + "Adstocked value: 45,757.08\n", + "Saturated value: 0.9871\n", + "Final response: 27620.4522\n", + "Raw spend: 45756.89951462495\n", + "After adstock: 45757.07598521319\n", + "After hill transform: 0.9870654822005284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225277678\n", + "After adstock: 455904.44474999007\n", + "After hill transform: 0.95316726542465\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,939.80\n", + "Adstocked value: 700,940.14\n", + "Saturated value: 0.7035\n", + "Final response: 100529.7467\n", + "Raw spend: 700939.8032712537\n", + "After adstock: 700940.1366045871\n", + "After hill transform: 0.703459842847496\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.68\n", + "Adstocked value: 106,916.01\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0611\n", + "Raw spend: 106915.68029682923\n", + "After adstock: 106916.01363016256\n", + "After hill transform: 0.9833648633270421\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,756.90\n", + "Adstocked value: 45,757.08\n", + "Saturated value: 0.9871\n", + "Final response: 27620.4522\n", + "Raw spend: 45756.89951462495\n", + "After adstock: 45757.07598521319\n", + "After hill transform: 0.9870654822005284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252776776\n", + "After adstock: 455904.44474999\n", + "After hill transform: 0.9531672654246499\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,939.76\n", + "Adstocked value: 700,940.10\n", + "Saturated value: 0.7035\n", + "Final response: 100529.7457\n", + "Raw spend: 700939.7630626762\n", + "After adstock: 700940.0963960096\n", + "After hill transform: 0.7034598358295248\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.68\n", + "Adstocked value: 106,916.01\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0611\n", + "Raw spend: 106915.6803002154\n", + "After adstock: 106916.01363354873\n", + "After hill transform: 0.9833648633284061\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,756.94\n", + "Adstocked value: 45,757.12\n", + "Saturated value: 0.9871\n", + "Final response: 27620.4530\n", + "Raw spend: 45756.93896116276\n", + "After adstock: 45757.115431751\n", + "After hill transform: 0.9870655127473379\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252776776\n", + "After adstock: 455904.44474999\n", + "After hill transform: 0.9531672654246499\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,939.76\n", + "Adstocked value: 700,940.10\n", + "Saturated value: 0.7035\n", + "Final response: 100529.7457\n", + "Raw spend: 700939.7630626762\n", + "After adstock: 700940.0963960096\n", + "After hill transform: 0.7034598358295248\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.68\n", + "Adstocked value: 106,916.01\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0611\n", + "Raw spend: 106915.6803002154\n", + "After adstock: 106916.01363354873\n", + "After hill transform: 0.9833648633284061\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,756.94\n", + "Adstocked value: 45,757.12\n", + "Saturated value: 0.9871\n", + "Final response: 27620.4530\n", + "Raw spend: 45756.93896116276\n", + "After adstock: 45757.115431751\n", + "After hill transform: 0.9870655127473379\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252778267\n", + "After adstock: 455904.4447500049\n", + "After hill transform: 0.9531672654246544\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,939.76\n", + "Adstocked value: 700,940.10\n", + "Saturated value: 0.7035\n", + "Final response: 100529.7457\n", + "Raw spend: 700939.7630626762\n", + "After adstock: 700940.0963960096\n", + "After hill transform: 0.7034598358295248\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.68\n", + "Adstocked value: 106,916.01\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0611\n", + "Raw spend: 106915.6803002154\n", + "After adstock: 106916.01363354873\n", + "After hill transform: 0.9833648633284061\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,756.94\n", + "Adstocked value: 45,757.12\n", + "Saturated value: 0.9871\n", + "Final response: 27620.4530\n", + "Raw spend: 45756.93896116276\n", + "After adstock: 45757.115431751\n", + "After hill transform: 0.9870655127473379\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252776776\n", + "After adstock: 455904.44474999\n", + "After hill transform: 0.9531672654246499\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,939.76\n", + "Adstocked value: 700,940.10\n", + "Saturated value: 0.7035\n", + "Final response: 100529.7457\n", + "Raw spend: 700939.7630626911\n", + "After adstock: 700940.0963960245\n", + "After hill transform: 0.7034598358295274\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.68\n", + "Adstocked value: 106,916.01\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0611\n", + "Raw spend: 106915.6803002154\n", + "After adstock: 106916.01363354873\n", + "After hill transform: 0.9833648633284061\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,756.94\n", + "Adstocked value: 45,757.12\n", + "Saturated value: 0.9871\n", + "Final response: 27620.4530\n", + "Raw spend: 45756.93896116276\n", + "After adstock: 45757.115431751\n", + "After hill transform: 0.9870655127473379\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252776776\n", + "After adstock: 455904.44474999\n", + "After hill transform: 0.9531672654246499\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,939.76\n", + "Adstocked value: 700,940.10\n", + "Saturated value: 0.7035\n", + "Final response: 100529.7457\n", + "Raw spend: 700939.7630626762\n", + "After adstock: 700940.0963960096\n", + "After hill transform: 0.7034598358295248\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.68\n", + "Adstocked value: 106,916.01\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0611\n", + "Raw spend: 106915.6803002303\n", + "After adstock: 106916.01363356363\n", + "After hill transform: 0.983364863328412\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,756.94\n", + "Adstocked value: 45,757.12\n", + "Saturated value: 0.9871\n", + "Final response: 27620.4530\n", + "Raw spend: 45756.93896116276\n", + "After adstock: 45757.115431751\n", + "After hill transform: 0.9870655127473379\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252776776\n", + "After adstock: 455904.44474999\n", + "After hill transform: 0.9531672654246499\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,939.76\n", + "Adstocked value: 700,940.10\n", + "Saturated value: 0.7035\n", + "Final response: 100529.7457\n", + "Raw spend: 700939.7630626762\n", + "After adstock: 700940.0963960096\n", + "After hill transform: 0.7034598358295248\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.68\n", + "Adstocked value: 106,916.01\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0611\n", + "Raw spend: 106915.6803002154\n", + "After adstock: 106916.01363354873\n", + "After hill transform: 0.9833648633284061\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,756.94\n", + "Adstocked value: 45,757.12\n", + "Saturated value: 0.9871\n", + "Final response: 27620.4530\n", + "Raw spend: 45756.938961177664\n", + "After adstock: 45757.1154317659\n", + "After hill transform: 0.9870655127473494\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252776776\n", + "After adstock: 455904.44474999\n", + "After hill transform: 0.9531672654246499\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,939.76\n", + "Adstocked value: 700,940.10\n", + "Saturated value: 0.7035\n", + "Final response: 100529.7457\n", + "Raw spend: 700939.7630626762\n", + "After adstock: 700940.0963960096\n", + "After hill transform: 0.7034598358295248\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.68\n", + "Adstocked value: 106,916.01\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0611\n", + "Raw spend: 106915.6803002154\n", + "After adstock: 106916.01363354873\n", + "After hill transform: 0.9833648633284061\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,756.94\n", + "Adstocked value: 45,757.12\n", + "Saturated value: 0.9871\n", + "Final response: 27620.4530\n", + "Raw spend: 45756.93896116276\n", + "After adstock: 45757.115431751\n", + "After hill transform: 0.9870655127473379\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252778267\n", + "After adstock: 455904.4447500049\n", + "After hill transform: 0.9531672654246544\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,939.76\n", + "Adstocked value: 700,940.10\n", + "Saturated value: 0.7035\n", + "Final response: 100529.7457\n", + "Raw spend: 700939.7630626762\n", + "After adstock: 700940.0963960096\n", + "After hill transform: 0.7034598358295248\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.68\n", + "Adstocked value: 106,916.01\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0611\n", + "Raw spend: 106915.6803002154\n", + "After adstock: 106916.01363354873\n", + "After hill transform: 0.9833648633284061\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,756.94\n", + "Adstocked value: 45,757.12\n", + "Saturated value: 0.9871\n", + "Final response: 27620.4530\n", + "Raw spend: 45756.93896116276\n", + "After adstock: 45757.115431751\n", + "After hill transform: 0.9870655127473379\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252776776\n", + "After adstock: 455904.44474999\n", + "After hill transform: 0.9531672654246499\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,939.76\n", + "Adstocked value: 700,940.10\n", + "Saturated value: 0.7035\n", + "Final response: 100529.7457\n", + "Raw spend: 700939.7630626911\n", + "After adstock: 700940.0963960245\n", + "After hill transform: 0.7034598358295274\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.68\n", + "Adstocked value: 106,916.01\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0611\n", + "Raw spend: 106915.6803002154\n", + "After adstock: 106916.01363354873\n", + "After hill transform: 0.9833648633284061\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,756.94\n", + "Adstocked value: 45,757.12\n", + "Saturated value: 0.9871\n", + "Final response: 27620.4530\n", + "Raw spend: 45756.93896116276\n", + "After adstock: 45757.115431751\n", + "After hill transform: 0.9870655127473379\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252776776\n", + "After adstock: 455904.44474999\n", + "After hill transform: 0.9531672654246499\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,939.76\n", + "Adstocked value: 700,940.10\n", + "Saturated value: 0.7035\n", + "Final response: 100529.7457\n", + "Raw spend: 700939.7630626762\n", + "After adstock: 700940.0963960096\n", + "After hill transform: 0.7034598358295248\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.68\n", + "Adstocked value: 106,916.01\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0611\n", + "Raw spend: 106915.6803002303\n", + "After adstock: 106916.01363356363\n", + "After hill transform: 0.983364863328412\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,756.94\n", + "Adstocked value: 45,757.12\n", + "Saturated value: 0.9871\n", + "Final response: 27620.4530\n", + "Raw spend: 45756.93896116276\n", + "After adstock: 45757.115431751\n", + "After hill transform: 0.9870655127473379\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252776776\n", + "After adstock: 455904.44474999\n", + "After hill transform: 0.9531672654246499\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,939.76\n", + "Adstocked value: 700,940.10\n", + "Saturated value: 0.7035\n", + "Final response: 100529.7457\n", + "Raw spend: 700939.7630626762\n", + "After adstock: 700940.0963960096\n", + "After hill transform: 0.7034598358295248\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.68\n", + "Adstocked value: 106,916.01\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0611\n", + "Raw spend: 106915.6803002154\n", + "After adstock: 106916.01363354873\n", + "After hill transform: 0.9833648633284061\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,756.94\n", + "Adstocked value: 45,757.12\n", + "Saturated value: 0.9871\n", + "Final response: 27620.4530\n", + "Raw spend: 45756.938961177664\n", + "After adstock: 45757.1154317659\n", + "After hill transform: 0.9870655127473494\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 745,696.05\n", + "Adstocked value: 745,696.38\n", + "Saturated value: 0.7110\n", + "Final response: 101603.8566\n", + "Raw spend: 745696.045244504\n", + "After adstock: 745696.3785778374\n", + "After hill transform: 0.7109759587001967\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,911.41\n", + "Adstocked value: 106,911.74\n", + "Saturated value: 0.9834\n", + "Final response: 66057.9454\n", + "Raw spend: 106911.4052059843\n", + "After adstock: 106911.73853931762\n", + "After hill transform: 0.9833631412508209\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0001950764490175061\n", + "After adstock: 0.17666566468431164\n", + "After hill transform: 7.222856510660441e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 745,696.05\n", + "Adstocked value: 745,696.38\n", + "Saturated value: 0.7110\n", + "Final response: 101603.8566\n", + "Raw spend: 745696.045244504\n", + "After adstock: 745696.3785778374\n", + "After hill transform: 0.7109759587001967\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,911.41\n", + "Adstocked value: 106,911.74\n", + "Saturated value: 0.9834\n", + "Final response: 66057.9454\n", + "Raw spend: 106911.4052059843\n", + "After adstock: 106911.73853931762\n", + "After hill transform: 0.9833631412508209\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0001950764490175061\n", + "After adstock: 0.17666566468431164\n", + "After hill transform: 7.222856510660441e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225278115\n", + "After adstock: 455904.4447500337\n", + "After hill transform: 0.9531672654246628\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 705,415.39\n", + "Adstocked value: 705,415.72\n", + "Saturated value: 0.7042\n", + "Final response: 100640.9417\n", + "Raw spend: 705415.391280859\n", + "After adstock: 705415.7246141924\n", + "After hill transform: 0.704237932970257\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.25\n", + "Adstocked value: 106,915.59\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0495\n", + "Raw spend: 106915.25279079229\n", + "After adstock: 106915.58612412562\n", + "After hill transform: 0.983364691131632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,181.25\n", + "Adstocked value: 41,181.42\n", + "Saturated value: 0.9827\n", + "Final response: 27499.6397\n", + "Raw spend: 41181.24508455413\n", + "After adstock: 41181.42155514237\n", + "After hill transform: 0.9827480365426426\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225278115\n", + "After adstock: 455904.4447500337\n", + "After hill transform: 0.9531672654246628\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 705,415.39\n", + "Adstocked value: 705,415.72\n", + "Saturated value: 0.7042\n", + "Final response: 100640.9417\n", + "Raw spend: 705415.391280859\n", + "After adstock: 705415.7246141924\n", + "After hill transform: 0.704237932970257\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.25\n", + "Adstocked value: 106,915.59\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0495\n", + "Raw spend: 106915.25279079229\n", + "After adstock: 106915.58612412562\n", + "After hill transform: 0.983364691131632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,181.25\n", + "Adstocked value: 41,181.42\n", + "Saturated value: 0.9827\n", + "Final response: 27499.6397\n", + "Raw spend: 41181.24508455413\n", + "After adstock: 41181.42155514237\n", + "After hill transform: 0.9827480365426426\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225277851\n", + "After adstock: 455904.44475000736\n", + "After hill transform: 0.953167265424655\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,714.44\n", + "Adstocked value: 702,714.78\n", + "Saturated value: 0.7038\n", + "Final response: 100573.9422\n", + "Raw spend: 702714.4447624881\n", + "After adstock: 702714.7780958215\n", + "After hill transform: 0.7037691024500402\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.51\n", + "Adstocked value: 106,915.84\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0565\n", + "Raw spend: 106915.51078364416\n", + "After adstock: 106915.84411697749\n", + "After hill transform: 0.9833647950490177\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,942.58\n", + "Adstocked value: 43,942.76\n", + "Saturated value: 0.9856\n", + "Final response: 27578.0628\n", + "Raw spend: 43942.57910129574\n", + "After adstock: 43942.75557188398\n", + "After hill transform: 0.9855506255601331\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225277851\n", + "After adstock: 455904.44475000736\n", + "After hill transform: 0.953167265424655\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,714.44\n", + "Adstocked value: 702,714.78\n", + "Saturated value: 0.7038\n", + "Final response: 100573.9422\n", + "Raw spend: 702714.4447624881\n", + "After adstock: 702714.7780958215\n", + "After hill transform: 0.7037691024500402\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.51\n", + "Adstocked value: 106,915.84\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0565\n", + "Raw spend: 106915.51078364416\n", + "After adstock: 106915.84411697749\n", + "After hill transform: 0.9833647950490177\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,942.58\n", + "Adstocked value: 43,942.76\n", + "Saturated value: 0.9856\n", + "Final response: 27578.0628\n", + "Raw spend: 43942.57910129574\n", + "After adstock: 43942.75557188398\n", + "After hill transform: 0.9855506255601331\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225278\n", + "After adstock: 455904.44475002226\n", + "After hill transform: 0.9531672654246595\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,714.44\n", + "Adstocked value: 702,714.78\n", + "Saturated value: 0.7038\n", + "Final response: 100573.9422\n", + "Raw spend: 702714.4447624881\n", + "After adstock: 702714.7780958215\n", + "After hill transform: 0.7037691024500402\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.51\n", + "Adstocked value: 106,915.84\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0565\n", + "Raw spend: 106915.51078364416\n", + "After adstock: 106915.84411697749\n", + "After hill transform: 0.9833647950490177\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,942.58\n", + "Adstocked value: 43,942.76\n", + "Saturated value: 0.9856\n", + "Final response: 27578.0628\n", + "Raw spend: 43942.57910129574\n", + "After adstock: 43942.75557188398\n", + "After hill transform: 0.9855506255601331\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225277851\n", + "After adstock: 455904.44475000736\n", + "After hill transform: 0.953167265424655\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,714.44\n", + "Adstocked value: 702,714.78\n", + "Saturated value: 0.7038\n", + "Final response: 100573.9422\n", + "Raw spend: 702714.444762503\n", + "After adstock: 702714.7780958364\n", + "After hill transform: 0.7037691024500429\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.51\n", + "Adstocked value: 106,915.84\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0565\n", + "Raw spend: 106915.51078364416\n", + "After adstock: 106915.84411697749\n", + "After hill transform: 0.9833647950490177\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,942.58\n", + "Adstocked value: 43,942.76\n", + "Saturated value: 0.9856\n", + "Final response: 27578.0628\n", + "Raw spend: 43942.57910129574\n", + "After adstock: 43942.75557188398\n", + "After hill transform: 0.9855506255601331\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225277851\n", + "After adstock: 455904.44475000736\n", + "After hill transform: 0.953167265424655\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,714.44\n", + "Adstocked value: 702,714.78\n", + "Saturated value: 0.7038\n", + "Final response: 100573.9422\n", + "Raw spend: 702714.4447624881\n", + "After adstock: 702714.7780958215\n", + "After hill transform: 0.7037691024500402\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.51\n", + "Adstocked value: 106,915.84\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0565\n", + "Raw spend: 106915.51078365906\n", + "After adstock: 106915.84411699239\n", + "After hill transform: 0.9833647950490239\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,942.58\n", + "Adstocked value: 43,942.76\n", + "Saturated value: 0.9856\n", + "Final response: 27578.0628\n", + "Raw spend: 43942.57910129574\n", + "After adstock: 43942.75557188398\n", + "After hill transform: 0.9855506255601331\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225277851\n", + "After adstock: 455904.44475000736\n", + "After hill transform: 0.953167265424655\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,714.44\n", + "Adstocked value: 702,714.78\n", + "Saturated value: 0.7038\n", + "Final response: 100573.9422\n", + "Raw spend: 702714.4447624881\n", + "After adstock: 702714.7780958215\n", + "After hill transform: 0.7037691024500402\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.51\n", + "Adstocked value: 106,915.84\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0565\n", + "Raw spend: 106915.51078364416\n", + "After adstock: 106915.84411697749\n", + "After hill transform: 0.9833647950490177\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,942.58\n", + "Adstocked value: 43,942.76\n", + "Saturated value: 0.9856\n", + "Final response: 27578.0628\n", + "Raw spend: 43942.57910131064\n", + "After adstock: 43942.75557189888\n", + "After hill transform: 0.9855506255601465\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225277851\n", + "After adstock: 455904.44475000736\n", + "After hill transform: 0.953167265424655\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,714.44\n", + "Adstocked value: 702,714.78\n", + "Saturated value: 0.7038\n", + "Final response: 100573.9422\n", + "Raw spend: 702714.4447624881\n", + "After adstock: 702714.7780958215\n", + "After hill transform: 0.7037691024500402\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.51\n", + "Adstocked value: 106,915.84\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0565\n", + "Raw spend: 106915.51078364416\n", + "After adstock: 106915.84411697749\n", + "After hill transform: 0.9833647950490177\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,942.58\n", + "Adstocked value: 43,942.76\n", + "Saturated value: 0.9856\n", + "Final response: 27578.0628\n", + "Raw spend: 43942.57910129574\n", + "After adstock: 43942.75557188398\n", + "After hill transform: 0.9855506255601331\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225278\n", + "After adstock: 455904.44475002226\n", + "After hill transform: 0.9531672654246595\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,714.44\n", + "Adstocked value: 702,714.78\n", + "Saturated value: 0.7038\n", + "Final response: 100573.9422\n", + "Raw spend: 702714.4447624881\n", + "After adstock: 702714.7780958215\n", + "After hill transform: 0.7037691024500402\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.51\n", + "Adstocked value: 106,915.84\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0565\n", + "Raw spend: 106915.51078364416\n", + "After adstock: 106915.84411697749\n", + "After hill transform: 0.9833647950490177\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,942.58\n", + "Adstocked value: 43,942.76\n", + "Saturated value: 0.9856\n", + "Final response: 27578.0628\n", + "Raw spend: 43942.57910129574\n", + "After adstock: 43942.75557188398\n", + "After hill transform: 0.9855506255601331\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225277851\n", + "After adstock: 455904.44475000736\n", + "After hill transform: 0.953167265424655\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,714.44\n", + "Adstocked value: 702,714.78\n", + "Saturated value: 0.7038\n", + "Final response: 100573.9422\n", + "Raw spend: 702714.444762503\n", + "After adstock: 702714.7780958364\n", + "After hill transform: 0.7037691024500429\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.51\n", + "Adstocked value: 106,915.84\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0565\n", + "Raw spend: 106915.51078364416\n", + "After adstock: 106915.84411697749\n", + "After hill transform: 0.9833647950490177\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,942.58\n", + "Adstocked value: 43,942.76\n", + "Saturated value: 0.9856\n", + "Final response: 27578.0628\n", + "Raw spend: 43942.57910129574\n", + "After adstock: 43942.75557188398\n", + "After hill transform: 0.9855506255601331\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225277851\n", + "After adstock: 455904.44475000736\n", + "After hill transform: 0.953167265424655\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,714.44\n", + "Adstocked value: 702,714.78\n", + "Saturated value: 0.7038\n", + "Final response: 100573.9422\n", + "Raw spend: 702714.4447624881\n", + "After adstock: 702714.7780958215\n", + "After hill transform: 0.7037691024500402\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.51\n", + "Adstocked value: 106,915.84\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0565\n", + "Raw spend: 106915.51078365906\n", + "After adstock: 106915.84411699239\n", + "After hill transform: 0.9833647950490239\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,942.58\n", + "Adstocked value: 43,942.76\n", + "Saturated value: 0.9856\n", + "Final response: 27578.0628\n", + "Raw spend: 43942.57910129574\n", + "After adstock: 43942.75557188398\n", + "After hill transform: 0.9855506255601331\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225277851\n", + "After adstock: 455904.44475000736\n", + "After hill transform: 0.953167265424655\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,714.44\n", + "Adstocked value: 702,714.78\n", + "Saturated value: 0.7038\n", + "Final response: 100573.9422\n", + "Raw spend: 702714.4447624881\n", + "After adstock: 702714.7780958215\n", + "After hill transform: 0.7037691024500402\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.51\n", + "Adstocked value: 106,915.84\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0565\n", + "Raw spend: 106915.51078364416\n", + "After adstock: 106915.84411697749\n", + "After hill transform: 0.9833647950490177\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,942.58\n", + "Adstocked value: 43,942.76\n", + "Saturated value: 0.9856\n", + "Final response: 27578.0628\n", + "Raw spend: 43942.57910131064\n", + "After adstock: 43942.75557189888\n", + "After hill transform: 0.9855506255601465\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281688\n", + "After adstock: 455904.44475039106\n", + "After hill transform: 0.9531672654247676\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,607.95\n", + "Adstocked value: 702,608.29\n", + "Saturated value: 0.7038\n", + "Final response: 100571.2941\n", + "Raw spend: 702607.9548009529\n", + "After adstock: 702608.2881342863\n", + "After hill transform: 0.7037505721749443\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.52\n", + "Adstocked value: 106,915.85\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0568\n", + "Raw spend: 106915.52150091848\n", + "After adstock: 106915.8548342518\n", + "After hill transform: 0.983364799365828\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,051.45\n", + "Adstocked value: 44,051.63\n", + "Saturated value: 0.9856\n", + "Final response: 27580.7904\n", + "Raw spend: 44051.44942020729\n", + "After adstock: 44051.62589079553\n", + "After hill transform: 0.9856480987082384\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281688\n", + "After adstock: 455904.44475039106\n", + "After hill transform: 0.9531672654247676\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,607.95\n", + "Adstocked value: 702,608.29\n", + "Saturated value: 0.7038\n", + "Final response: 100571.2941\n", + "Raw spend: 702607.9548009529\n", + "After adstock: 702608.2881342863\n", + "After hill transform: 0.7037505721749443\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.52\n", + "Adstocked value: 106,915.85\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0568\n", + "Raw spend: 106915.52150091848\n", + "After adstock: 106915.8548342518\n", + "After hill transform: 0.983364799365828\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,051.45\n", + "Adstocked value: 44,051.63\n", + "Saturated value: 0.9856\n", + "Final response: 27580.7904\n", + "Raw spend: 44051.44942020729\n", + "After adstock: 44051.62589079553\n", + "After hill transform: 0.9856480987082384\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281837\n", + "After adstock: 455904.44475040596\n", + "After hill transform: 0.953167265424772\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,607.95\n", + "Adstocked value: 702,608.29\n", + "Saturated value: 0.7038\n", + "Final response: 100571.2941\n", + "Raw spend: 702607.9548009529\n", + "After adstock: 702608.2881342863\n", + "After hill transform: 0.7037505721749443\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.52\n", + "Adstocked value: 106,915.85\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0568\n", + "Raw spend: 106915.52150091848\n", + "After adstock: 106915.8548342518\n", + "After hill transform: 0.983364799365828\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,051.45\n", + "Adstocked value: 44,051.63\n", + "Saturated value: 0.9856\n", + "Final response: 27580.7904\n", + "Raw spend: 44051.44942020729\n", + "After adstock: 44051.62589079553\n", + "After hill transform: 0.9856480987082384\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281688\n", + "After adstock: 455904.44475039106\n", + "After hill transform: 0.9531672654247676\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,607.95\n", + "Adstocked value: 702,608.29\n", + "Saturated value: 0.7038\n", + "Final response: 100571.2941\n", + "Raw spend: 702607.9548009678\n", + "After adstock: 702608.2881343012\n", + "After hill transform: 0.703750572174947\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.52\n", + "Adstocked value: 106,915.85\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0568\n", + "Raw spend: 106915.52150091848\n", + "After adstock: 106915.8548342518\n", + "After hill transform: 0.983364799365828\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,051.45\n", + "Adstocked value: 44,051.63\n", + "Saturated value: 0.9856\n", + "Final response: 27580.7904\n", + "Raw spend: 44051.44942020729\n", + "After adstock: 44051.62589079553\n", + "After hill transform: 0.9856480987082384\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281688\n", + "After adstock: 455904.44475039106\n", + "After hill transform: 0.9531672654247676\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,607.95\n", + "Adstocked value: 702,608.29\n", + "Saturated value: 0.7038\n", + "Final response: 100571.2941\n", + "Raw spend: 702607.9548009529\n", + "After adstock: 702608.2881342863\n", + "After hill transform: 0.7037505721749443\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.52\n", + "Adstocked value: 106,915.85\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0568\n", + "Raw spend: 106915.52150093338\n", + "After adstock: 106915.8548342667\n", + "After hill transform: 0.9833647993658341\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,051.45\n", + "Adstocked value: 44,051.63\n", + "Saturated value: 0.9856\n", + "Final response: 27580.7904\n", + "Raw spend: 44051.44942020729\n", + "After adstock: 44051.62589079553\n", + "After hill transform: 0.9856480987082384\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281688\n", + "After adstock: 455904.44475039106\n", + "After hill transform: 0.9531672654247676\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,607.95\n", + "Adstocked value: 702,608.29\n", + "Saturated value: 0.7038\n", + "Final response: 100571.2941\n", + "Raw spend: 702607.9548009529\n", + "After adstock: 702608.2881342863\n", + "After hill transform: 0.7037505721749443\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.52\n", + "Adstocked value: 106,915.85\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0568\n", + "Raw spend: 106915.52150091848\n", + "After adstock: 106915.8548342518\n", + "After hill transform: 0.983364799365828\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,051.45\n", + "Adstocked value: 44,051.63\n", + "Saturated value: 0.9856\n", + "Final response: 27580.7904\n", + "Raw spend: 44051.44942022219\n", + "After adstock: 44051.62589081043\n", + "After hill transform: 0.9856480987082517\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281688\n", + "After adstock: 455904.44475039106\n", + "After hill transform: 0.9531672654247676\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,607.95\n", + "Adstocked value: 702,608.29\n", + "Saturated value: 0.7038\n", + "Final response: 100571.2941\n", + "Raw spend: 702607.9548009529\n", + "After adstock: 702608.2881342863\n", + "After hill transform: 0.7037505721749443\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.52\n", + "Adstocked value: 106,915.85\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0568\n", + "Raw spend: 106915.52150091848\n", + "After adstock: 106915.8548342518\n", + "After hill transform: 0.983364799365828\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,051.45\n", + "Adstocked value: 44,051.63\n", + "Saturated value: 0.9856\n", + "Final response: 27580.7904\n", + "Raw spend: 44051.44942020729\n", + "After adstock: 44051.62589079553\n", + "After hill transform: 0.9856480987082384\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281837\n", + "After adstock: 455904.44475040596\n", + "After hill transform: 0.953167265424772\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,607.95\n", + "Adstocked value: 702,608.29\n", + "Saturated value: 0.7038\n", + "Final response: 100571.2941\n", + "Raw spend: 702607.9548009529\n", + "After adstock: 702608.2881342863\n", + "After hill transform: 0.7037505721749443\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.52\n", + "Adstocked value: 106,915.85\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0568\n", + "Raw spend: 106915.52150091848\n", + "After adstock: 106915.8548342518\n", + "After hill transform: 0.983364799365828\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,051.45\n", + "Adstocked value: 44,051.63\n", + "Saturated value: 0.9856\n", + "Final response: 27580.7904\n", + "Raw spend: 44051.44942020729\n", + "After adstock: 44051.62589079553\n", + "After hill transform: 0.9856480987082384\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281688\n", + "After adstock: 455904.44475039106\n", + "After hill transform: 0.9531672654247676\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,607.95\n", + "Adstocked value: 702,608.29\n", + "Saturated value: 0.7038\n", + "Final response: 100571.2941\n", + "Raw spend: 702607.9548009678\n", + "After adstock: 702608.2881343012\n", + "After hill transform: 0.703750572174947\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.52\n", + "Adstocked value: 106,915.85\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0568\n", + "Raw spend: 106915.52150091848\n", + "After adstock: 106915.8548342518\n", + "After hill transform: 0.983364799365828\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,051.45\n", + "Adstocked value: 44,051.63\n", + "Saturated value: 0.9856\n", + "Final response: 27580.7904\n", + "Raw spend: 44051.44942020729\n", + "After adstock: 44051.62589079553\n", + "After hill transform: 0.9856480987082384\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281688\n", + "After adstock: 455904.44475039106\n", + "After hill transform: 0.9531672654247676\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,607.95\n", + "Adstocked value: 702,608.29\n", + "Saturated value: 0.7038\n", + "Final response: 100571.2941\n", + "Raw spend: 702607.9548009529\n", + "After adstock: 702608.2881342863\n", + "After hill transform: 0.7037505721749443\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.52\n", + "Adstocked value: 106,915.85\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0568\n", + "Raw spend: 106915.52150093338\n", + "After adstock: 106915.8548342667\n", + "After hill transform: 0.9833647993658341\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,051.45\n", + "Adstocked value: 44,051.63\n", + "Saturated value: 0.9856\n", + "Final response: 27580.7904\n", + "Raw spend: 44051.44942020729\n", + "After adstock: 44051.62589079553\n", + "After hill transform: 0.9856480987082384\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281688\n", + "After adstock: 455904.44475039106\n", + "After hill transform: 0.9531672654247676\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,607.95\n", + "Adstocked value: 702,608.29\n", + "Saturated value: 0.7038\n", + "Final response: 100571.2941\n", + "Raw spend: 702607.9548009529\n", + "After adstock: 702608.2881342863\n", + "After hill transform: 0.7037505721749443\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.52\n", + "Adstocked value: 106,915.85\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0568\n", + "Raw spend: 106915.52150091848\n", + "After adstock: 106915.8548342518\n", + "After hill transform: 0.983364799365828\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,051.45\n", + "Adstocked value: 44,051.63\n", + "Saturated value: 0.9856\n", + "Final response: 27580.7904\n", + "Raw spend: 44051.44942022219\n", + "After adstock: 44051.62589081043\n", + "After hill transform: 0.9856480987082517\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,075.50\n", + "Adstocked value: 702,075.84\n", + "Saturated value: 0.7037\n", + "Final response: 100558.0461\n", + "Raw spend: 702075.5049936222\n", + "After adstock: 702075.8383269556\n", + "After hill transform: 0.7036578685763186\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.58\n", + "Adstocked value: 106,915.91\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0582\n", + "Raw spend: 106915.57508533815\n", + "After adstock: 106915.90841867148\n", + "After hill transform: 0.9833648209490697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,595.80\n", + "Adstocked value: 44,595.98\n", + "Saturated value: 0.9861\n", + "Final response: 27594.0616\n", + "Raw spend: 44595.801017741076\n", + "After adstock: 44595.977488329314\n", + "After hill transform: 0.9861223706223808\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,075.50\n", + "Adstocked value: 702,075.84\n", + "Saturated value: 0.7037\n", + "Final response: 100558.0461\n", + "Raw spend: 702075.5049936222\n", + "After adstock: 702075.8383269556\n", + "After hill transform: 0.7036578685763186\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.58\n", + "Adstocked value: 106,915.91\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0582\n", + "Raw spend: 106915.57508533815\n", + "After adstock: 106915.90841867148\n", + "After hill transform: 0.9833648209490697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,595.80\n", + "Adstocked value: 44,595.98\n", + "Saturated value: 0.9861\n", + "Final response: 27594.0616\n", + "Raw spend: 44595.801017741076\n", + "After adstock: 44595.977488329314\n", + "After hill transform: 0.9861223706223808\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.03\n", + "Adstocked value: 702,316.37\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0323\n", + "Raw spend: 702316.0339011048\n", + "After adstock: 702316.3672344382\n", + "After hill transform: 0.7036997572882537\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.55\n", + "Adstocked value: 106,915.88\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0576\n", + "Raw spend: 106915.55087910923\n", + "After adstock: 106915.88421244256\n", + "After hill transform: 0.9833648111990596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.90\n", + "Adstocked value: 44,350.07\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1410\n", + "Raw spend: 44349.895594847556\n", + "After adstock: 44350.072065435794\n", + "After hill transform: 0.9859107871489167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.03\n", + "Adstocked value: 702,316.37\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0323\n", + "Raw spend: 702316.0339011048\n", + "After adstock: 702316.3672344382\n", + "After hill transform: 0.7036997572882537\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.55\n", + "Adstocked value: 106,915.88\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0576\n", + "Raw spend: 106915.55087910923\n", + "After adstock: 106915.88421244256\n", + "After hill transform: 0.9833648111990596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.90\n", + "Adstocked value: 44,350.07\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1410\n", + "Raw spend: 44349.895594847556\n", + "After adstock: 44350.072065435794\n", + "After hill transform: 0.9859107871489167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282036\n", + "After adstock: 455904.4447504259\n", + "After hill transform: 0.9531672654247778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.03\n", + "Adstocked value: 702,316.37\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0323\n", + "Raw spend: 702316.0339011048\n", + "After adstock: 702316.3672344382\n", + "After hill transform: 0.7036997572882537\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.55\n", + "Adstocked value: 106,915.88\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0576\n", + "Raw spend: 106915.55087910923\n", + "After adstock: 106915.88421244256\n", + "After hill transform: 0.9833648111990596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.90\n", + "Adstocked value: 44,350.07\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1410\n", + "Raw spend: 44349.895594847556\n", + "After adstock: 44350.072065435794\n", + "After hill transform: 0.9859107871489167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.03\n", + "Adstocked value: 702,316.37\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0323\n", + "Raw spend: 702316.0339011197\n", + "After adstock: 702316.3672344531\n", + "After hill transform: 0.7036997572882564\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.55\n", + "Adstocked value: 106,915.88\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0576\n", + "Raw spend: 106915.55087910923\n", + "After adstock: 106915.88421244256\n", + "After hill transform: 0.9833648111990596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.90\n", + "Adstocked value: 44,350.07\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1410\n", + "Raw spend: 44349.895594847556\n", + "After adstock: 44350.072065435794\n", + "After hill transform: 0.9859107871489167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.03\n", + "Adstocked value: 702,316.37\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0323\n", + "Raw spend: 702316.0339011048\n", + "After adstock: 702316.3672344382\n", + "After hill transform: 0.7036997572882537\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.55\n", + "Adstocked value: 106,915.88\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0576\n", + "Raw spend: 106915.55087912413\n", + "After adstock: 106915.88421245746\n", + "After hill transform: 0.9833648111990655\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.90\n", + "Adstocked value: 44,350.07\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1410\n", + "Raw spend: 44349.895594847556\n", + "After adstock: 44350.072065435794\n", + "After hill transform: 0.9859107871489167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.03\n", + "Adstocked value: 702,316.37\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0323\n", + "Raw spend: 702316.0339011048\n", + "After adstock: 702316.3672344382\n", + "After hill transform: 0.7036997572882537\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.55\n", + "Adstocked value: 106,915.88\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0576\n", + "Raw spend: 106915.55087910923\n", + "After adstock: 106915.88421244256\n", + "After hill transform: 0.9833648111990596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.90\n", + "Adstocked value: 44,350.07\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1410\n", + "Raw spend: 44349.89559486246\n", + "After adstock: 44350.072065450695\n", + "After hill transform: 0.9859107871489297\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.03\n", + "Adstocked value: 702,316.37\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0323\n", + "Raw spend: 702316.0339011048\n", + "After adstock: 702316.3672344382\n", + "After hill transform: 0.7036997572882537\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.55\n", + "Adstocked value: 106,915.88\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0576\n", + "Raw spend: 106915.55087910923\n", + "After adstock: 106915.88421244256\n", + "After hill transform: 0.9833648111990596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.90\n", + "Adstocked value: 44,350.07\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1410\n", + "Raw spend: 44349.895594847556\n", + "After adstock: 44350.072065435794\n", + "After hill transform: 0.9859107871489167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282036\n", + "After adstock: 455904.4447504259\n", + "After hill transform: 0.9531672654247778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.03\n", + "Adstocked value: 702,316.37\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0323\n", + "Raw spend: 702316.0339011048\n", + "After adstock: 702316.3672344382\n", + "After hill transform: 0.7036997572882537\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.55\n", + "Adstocked value: 106,915.88\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0576\n", + "Raw spend: 106915.55087910923\n", + "After adstock: 106915.88421244256\n", + "After hill transform: 0.9833648111990596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.90\n", + "Adstocked value: 44,350.07\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1410\n", + "Raw spend: 44349.895594847556\n", + "After adstock: 44350.072065435794\n", + "After hill transform: 0.9859107871489167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.03\n", + "Adstocked value: 702,316.37\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0323\n", + "Raw spend: 702316.0339011197\n", + "After adstock: 702316.3672344531\n", + "After hill transform: 0.7036997572882564\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.55\n", + "Adstocked value: 106,915.88\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0576\n", + "Raw spend: 106915.55087910923\n", + "After adstock: 106915.88421244256\n", + "After hill transform: 0.9833648111990596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.90\n", + "Adstocked value: 44,350.07\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1410\n", + "Raw spend: 44349.895594847556\n", + "After adstock: 44350.072065435794\n", + "After hill transform: 0.9859107871489167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.03\n", + "Adstocked value: 702,316.37\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0323\n", + "Raw spend: 702316.0339011048\n", + "After adstock: 702316.3672344382\n", + "After hill transform: 0.7036997572882537\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.55\n", + "Adstocked value: 106,915.88\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0576\n", + "Raw spend: 106915.55087912413\n", + "After adstock: 106915.88421245746\n", + "After hill transform: 0.9833648111990655\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.90\n", + "Adstocked value: 44,350.07\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1410\n", + "Raw spend: 44349.895594847556\n", + "After adstock: 44350.072065435794\n", + "After hill transform: 0.9859107871489167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.03\n", + "Adstocked value: 702,316.37\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0323\n", + "Raw spend: 702316.0339011048\n", + "After adstock: 702316.3672344382\n", + "After hill transform: 0.7036997572882537\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.55\n", + "Adstocked value: 106,915.88\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0576\n", + "Raw spend: 106915.55087910923\n", + "After adstock: 106915.88421244256\n", + "After hill transform: 0.9833648111990596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.90\n", + "Adstocked value: 44,350.07\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1410\n", + "Raw spend: 44349.89559486246\n", + "After adstock: 44350.072065450695\n", + "After hill transform: 0.9859107871489297\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819524\n", + "After adstock: 455904.4447504175\n", + "After hill transform: 0.9531672654247754\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 690,909.77\n", + "Adstocked value: 690,910.10\n", + "Saturated value: 0.7017\n", + "Final response: 100277.3280\n", + "Raw spend: 690909.7694988806\n", + "After adstock: 690910.102832214\n", + "After hill transform: 0.701693536075556\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,916.64\n", + "Adstocked value: 106,916.98\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0871\n", + "Raw spend: 106916.64304589824\n", + "After adstock: 106916.97637923156\n", + "After hill transform: 0.9833652511043731\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 56,011.17\n", + "Adstocked value: 56,011.35\n", + "Saturated value: 0.9926\n", + "Final response: 27774.7427\n", + "Raw spend: 56011.17053200869\n", + "After adstock: 56011.34700259693\n", + "After hill transform: 0.9925793251117497\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819524\n", + "After adstock: 455904.4447504175\n", + "After hill transform: 0.9531672654247754\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 690,909.77\n", + "Adstocked value: 690,910.10\n", + "Saturated value: 0.7017\n", + "Final response: 100277.3280\n", + "Raw spend: 690909.7694988806\n", + "After adstock: 690910.102832214\n", + "After hill transform: 0.701693536075556\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,916.64\n", + "Adstocked value: 106,916.98\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0871\n", + "Raw spend: 106916.64304589824\n", + "After adstock: 106916.97637923156\n", + "After hill transform: 0.9833652511043731\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 56,011.17\n", + "Adstocked value: 56,011.35\n", + "Saturated value: 0.9926\n", + "Final response: 27774.7427\n", + "Raw spend: 56011.17053200869\n", + "After adstock: 56011.34700259693\n", + "After hill transform: 0.9925793251117497\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252818936\n", + "After adstock: 455904.4447504116\n", + "After hill transform: 0.9531672654247737\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,175.41\n", + "Adstocked value: 701,175.74\n", + "Saturated value: 0.7035\n", + "Final response: 100535.6221\n", + "Raw spend: 701175.4074608824\n", + "After adstock: 701175.7407942158\n", + "After hill transform: 0.7035009564438259\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.66\n", + "Adstocked value: 106,915.99\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0605\n", + "Raw spend: 106915.66009578813\n", + "After adstock: 106915.99342912146\n", + "After hill transform: 0.9833648551903077\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,516.02\n", + "Adstocked value: 45,516.20\n", + "Saturated value: 0.9869\n", + "Final response: 27615.1813\n", + "Raw spend: 45516.02308856367\n", + "After adstock: 45516.19955915191\n", + "After hill transform: 0.986877117496541\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252818936\n", + "After adstock: 455904.4447504116\n", + "After hill transform: 0.9531672654247737\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,175.41\n", + "Adstocked value: 701,175.74\n", + "Saturated value: 0.7035\n", + "Final response: 100535.6221\n", + "Raw spend: 701175.4074608824\n", + "After adstock: 701175.7407942158\n", + "After hill transform: 0.7035009564438259\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.66\n", + "Adstocked value: 106,915.99\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0605\n", + "Raw spend: 106915.66009578813\n", + "After adstock: 106915.99342912146\n", + "After hill transform: 0.9833648551903077\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,516.02\n", + "Adstocked value: 45,516.20\n", + "Saturated value: 0.9869\n", + "Final response: 27615.1813\n", + "Raw spend: 45516.02308856367\n", + "After adstock: 45516.19955915191\n", + "After hill transform: 0.986877117496541\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222528189\n", + "After adstock: 455904.44475041126\n", + "After hill transform: 0.9531672654247736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,816.09\n", + "Adstocked value: 701,816.42\n", + "Saturated value: 0.7036\n", + "Final response: 100551.5870\n", + "Raw spend: 701816.0912649145\n", + "After adstock: 701816.4245982479\n", + "After hill transform: 0.7036126710930751\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.60\n", + "Adstocked value: 106,915.93\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0588\n", + "Raw spend: 106915.59874936056\n", + "After adstock: 106915.9320826939\n", + "After hill transform: 0.9833648304806772\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,861.02\n", + "Adstocked value: 44,861.19\n", + "Saturated value: 0.9863\n", + "Final response: 27600.3133\n", + "Raw spend: 44861.015478434325\n", + "After adstock: 44861.19194902256\n", + "After hill transform: 0.9863457838903137\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222528189\n", + "After adstock: 455904.44475041126\n", + "After hill transform: 0.9531672654247736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,816.09\n", + "Adstocked value: 701,816.42\n", + "Saturated value: 0.7036\n", + "Final response: 100551.5870\n", + "Raw spend: 701816.0912649145\n", + "After adstock: 701816.4245982479\n", + "After hill transform: 0.7036126710930751\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.60\n", + "Adstocked value: 106,915.93\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0588\n", + "Raw spend: 106915.59874936056\n", + "After adstock: 106915.9320826939\n", + "After hill transform: 0.9833648304806772\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,861.02\n", + "Adstocked value: 44,861.19\n", + "Saturated value: 0.9863\n", + "Final response: 27600.3133\n", + "Raw spend: 44861.015478434325\n", + "After adstock: 44861.19194902256\n", + "After hill transform: 0.9863457838903137\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252818884\n", + "After adstock: 455904.4447504111\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,081.06\n", + "Adstocked value: 702,081.40\n", + "Saturated value: 0.7037\n", + "Final response: 100558.1844\n", + "Raw spend: 702081.0627629193\n", + "After adstock: 702081.3960962527\n", + "After hill transform: 0.7036588366764206\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.57\n", + "Adstocked value: 106,915.91\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0582\n", + "Raw spend: 106915.57337794534\n", + "After adstock: 106915.90671127867\n", + "After hill transform: 0.9833648202613504\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,590.12\n", + "Adstocked value: 44,590.30\n", + "Saturated value: 0.9861\n", + "Final response: 27593.9262\n", + "Raw spend: 44590.11999681254\n", + "After adstock: 44590.296467400774\n", + "After hill transform: 0.9861175311409955\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252818884\n", + "After adstock: 455904.4447504111\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,081.06\n", + "Adstocked value: 702,081.40\n", + "Saturated value: 0.7037\n", + "Final response: 100558.1844\n", + "Raw spend: 702081.0627629193\n", + "After adstock: 702081.3960962527\n", + "After hill transform: 0.7036588366764206\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.57\n", + "Adstocked value: 106,915.91\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0582\n", + "Raw spend: 106915.57337794534\n", + "After adstock: 106915.90671127867\n", + "After hill transform: 0.9833648202613504\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,590.12\n", + "Adstocked value: 44,590.30\n", + "Saturated value: 0.9861\n", + "Final response: 27593.9262\n", + "Raw spend: 44590.11999681254\n", + "After adstock: 44590.296467400774\n", + "After hill transform: 0.9861175311409955\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281888\n", + "After adstock: 455904.444750411\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,202.08\n", + "Adstocked value: 702,202.42\n", + "Saturated value: 0.7037\n", + "Final response: 100561.1966\n", + "Raw spend: 702202.0835191708\n", + "After adstock: 702202.4168525041\n", + "After hill transform: 0.7036799147596255\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0578\n", + "Raw spend: 106915.56179002786\n", + "After adstock: 106915.89512336119\n", + "After hill transform: 0.9833648155938618\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,466.39\n", + "Adstocked value: 44,466.57\n", + "Saturated value: 0.9860\n", + "Final response: 27590.9610\n", + "Raw spend: 44466.39357228077\n", + "After adstock: 44466.57004286901\n", + "After hill transform: 0.9860115644459556\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281888\n", + "After adstock: 455904.444750411\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,202.08\n", + "Adstocked value: 702,202.42\n", + "Saturated value: 0.7037\n", + "Final response: 100561.1966\n", + "Raw spend: 702202.0835191708\n", + "After adstock: 702202.4168525041\n", + "After hill transform: 0.7036799147596255\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0578\n", + "Raw spend: 106915.56179002786\n", + "After adstock: 106915.89512336119\n", + "After hill transform: 0.9833648155938618\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,466.39\n", + "Adstocked value: 44,466.57\n", + "Saturated value: 0.9860\n", + "Final response: 27590.9610\n", + "Raw spend: 44466.39357228077\n", + "After adstock: 44466.57004286901\n", + "After hill transform: 0.9860115644459556\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281888\n", + "After adstock: 455904.444750411\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,259.95\n", + "Adstocked value: 702,260.28\n", + "Saturated value: 0.7037\n", + "Final response: 100562.6366\n", + "Raw spend: 702259.9468439828\n", + "After adstock: 702260.2801773162\n", + "After hill transform: 0.7036899911758999\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.89\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0577\n", + "Raw spend: 106915.55624952841\n", + "After adstock: 106915.88958286174\n", + "After hill transform: 0.9833648133622076\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,407.24\n", + "Adstocked value: 44,407.41\n", + "Saturated value: 0.9860\n", + "Final response: 27589.5325\n", + "Raw spend: 44407.236593657726\n", + "After adstock: 44407.413064245964\n", + "After hill transform: 0.9859605124968959\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281888\n", + "After adstock: 455904.444750411\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,259.95\n", + "Adstocked value: 702,260.28\n", + "Saturated value: 0.7037\n", + "Final response: 100562.6366\n", + "Raw spend: 702259.9468439828\n", + "After adstock: 702260.2801773162\n", + "After hill transform: 0.7036899911758999\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.89\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0577\n", + "Raw spend: 106915.55624952841\n", + "After adstock: 106915.88958286174\n", + "After hill transform: 0.9833648133622076\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,407.24\n", + "Adstocked value: 44,407.41\n", + "Saturated value: 0.9860\n", + "Final response: 27589.5325\n", + "Raw spend: 44407.236593657726\n", + "After adstock: 44407.413064245964\n", + "After hill transform: 0.9859605124968959\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,288.23\n", + "Adstocked value: 702,288.56\n", + "Saturated value: 0.7037\n", + "Final response: 100563.3404\n", + "Raw spend: 702288.2274870854\n", + "After adstock: 702288.5608204188\n", + "After hill transform: 0.7036949156402292\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.55\n", + "Adstocked value: 106,915.89\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0576\n", + "Raw spend: 106915.55354161475\n", + "After adstock: 106915.88687494808\n", + "After hill transform: 0.9833648122714888\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,378.32\n", + "Adstocked value: 44,378.50\n", + "Saturated value: 0.9859\n", + "Final response: 27588.8317\n", + "Raw spend: 44378.32367852705\n", + "After adstock: 44378.50014911529\n", + "After hill transform: 0.9859354692949058\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,288.23\n", + "Adstocked value: 702,288.56\n", + "Saturated value: 0.7037\n", + "Final response: 100563.3404\n", + "Raw spend: 702288.2274870854\n", + "After adstock: 702288.5608204188\n", + "After hill transform: 0.7036949156402292\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.55\n", + "Adstocked value: 106,915.89\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0576\n", + "Raw spend: 106915.55354161475\n", + "After adstock: 106915.88687494808\n", + "After hill transform: 0.9833648122714888\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,378.32\n", + "Adstocked value: 44,378.50\n", + "Saturated value: 0.9859\n", + "Final response: 27588.8317\n", + "Raw spend: 44378.32367852705\n", + "After adstock: 44378.50014911529\n", + "After hill transform: 0.9859354692949058\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,302.20\n", + "Adstocked value: 702,302.53\n", + "Saturated value: 0.7037\n", + "Final response: 100563.6880\n", + "Raw spend: 702302.1991074762\n", + "After adstock: 702302.5324408095\n", + "After hill transform: 0.7036973484060542\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.55\n", + "Adstocked value: 106,915.89\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0576\n", + "Raw spend: 106915.5522038113\n", + "After adstock: 106915.88553714463\n", + "After hill transform: 0.9833648117326357\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,364.04\n", + "Adstocked value: 44,364.22\n", + "Saturated value: 0.9859\n", + "Final response: 27588.4849\n", + "Raw spend: 44364.03969378419\n", + "After adstock: 44364.216164372425\n", + "After hill transform: 0.9859230748045699\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,302.20\n", + "Adstocked value: 702,302.53\n", + "Saturated value: 0.7037\n", + "Final response: 100563.6880\n", + "Raw spend: 702302.1991074762\n", + "After adstock: 702302.5324408095\n", + "After hill transform: 0.7036973484060542\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.55\n", + "Adstocked value: 106,915.89\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0576\n", + "Raw spend: 106915.5522038113\n", + "After adstock: 106915.88553714463\n", + "After hill transform: 0.9833648117326357\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,364.04\n", + "Adstocked value: 44,364.22\n", + "Saturated value: 0.9859\n", + "Final response: 27588.4849\n", + "Raw spend: 44364.03969378419\n", + "After adstock: 44364.216164372425\n", + "After hill transform: 0.9859230748045699\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,309.14\n", + "Adstocked value: 702,309.47\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8607\n", + "Raw spend: 702309.1383812244\n", + "After adstock: 702309.4717145577\n", + "After hill transform: 0.7036985566636637\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.55\n", + "Adstocked value: 106,915.88\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0576\n", + "Raw spend: 106915.55153936552\n", + "After adstock: 106915.88487269885\n", + "After hill transform: 0.9833648114650038\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,356.95\n", + "Adstocked value: 44,357.12\n", + "Saturated value: 0.9859\n", + "Final response: 27588.3125\n", + "Raw spend: 44356.945278278065\n", + "After adstock: 44357.1217488663\n", + "After hill transform: 0.9859169133570466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,309.14\n", + "Adstocked value: 702,309.47\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8607\n", + "Raw spend: 702309.1383812244\n", + "After adstock: 702309.4717145577\n", + "After hill transform: 0.7036985566636637\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.55\n", + "Adstocked value: 106,915.88\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0576\n", + "Raw spend: 106915.55153936552\n", + "After adstock: 106915.88487269885\n", + "After hill transform: 0.9833648114650038\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,356.95\n", + "Adstocked value: 44,357.12\n", + "Saturated value: 0.9859\n", + "Final response: 27588.3125\n", + "Raw spend: 44356.945278278065\n", + "After adstock: 44357.1217488663\n", + "After hill transform: 0.9859169133570466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,312.59\n", + "Adstocked value: 702,312.93\n", + "Saturated value: 0.7037\n", + "Final response: 100563.9467\n", + "Raw spend: 702312.5940243041\n", + "After adstock: 702312.9273576374\n", + "After hill transform: 0.70369915835037\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.55\n", + "Adstocked value: 106,915.88\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0576\n", + "Raw spend: 106915.55120848255\n", + "After adstock: 106915.88454181587\n", + "After hill transform: 0.9833648113317276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,353.41\n", + "Adstocked value: 44,353.59\n", + "Saturated value: 0.9859\n", + "Final response: 27588.2266\n", + "Raw spend: 44353.412377179535\n", + "After adstock: 44353.58884776777\n", + "After hill transform: 0.9859138436993372\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,312.59\n", + "Adstocked value: 702,312.93\n", + "Saturated value: 0.7037\n", + "Final response: 100563.9467\n", + "Raw spend: 702312.5940243041\n", + "After adstock: 702312.9273576374\n", + "After hill transform: 0.70369915835037\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.55\n", + "Adstocked value: 106,915.88\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0576\n", + "Raw spend: 106915.55120848255\n", + "After adstock: 106915.88454181587\n", + "After hill transform: 0.9833648113317276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,353.41\n", + "Adstocked value: 44,353.59\n", + "Saturated value: 0.9859\n", + "Final response: 27588.2266\n", + "Raw spend: 44353.412377179535\n", + "After adstock: 44353.58884776777\n", + "After hill transform: 0.9859138436993372\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,314.32\n", + "Adstocked value: 702,314.65\n", + "Saturated value: 0.7037\n", + "Final response: 100563.9896\n", + "Raw spend: 702314.3171435863\n", + "After adstock: 702314.6504769197\n", + "After hill transform: 0.7036994583736089\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.55\n", + "Adstocked value: 106,915.88\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0576\n", + "Raw spend: 106915.55104349132\n", + "After adstock: 106915.88437682464\n", + "After hill transform: 0.983364811265271\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,351.65\n", + "Adstocked value: 44,351.83\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1837\n", + "Raw spend: 44351.6507340165\n", + "After adstock: 44351.827204604735\n", + "After hill transform: 0.9859123127097166\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,314.32\n", + "Adstocked value: 702,314.65\n", + "Saturated value: 0.7037\n", + "Final response: 100563.9896\n", + "Raw spend: 702314.3171435863\n", + "After adstock: 702314.6504769197\n", + "After hill transform: 0.7036994583736089\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.55\n", + "Adstocked value: 106,915.88\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0576\n", + "Raw spend: 106915.55104349132\n", + "After adstock: 106915.88437682464\n", + "After hill transform: 0.983364811265271\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,351.65\n", + "Adstocked value: 44,351.83\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1837\n", + "Raw spend: 44351.6507340165\n", + "After adstock: 44351.827204604735\n", + "After hill transform: 0.9859123127097166\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282036\n", + "After adstock: 455904.4447504259\n", + "After hill transform: 0.9531672654247778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,314.32\n", + "Adstocked value: 702,314.65\n", + "Saturated value: 0.7037\n", + "Final response: 100563.9896\n", + "Raw spend: 702314.3171435863\n", + "After adstock: 702314.6504769197\n", + "After hill transform: 0.7036994583736089\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.55\n", + "Adstocked value: 106,915.88\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0576\n", + "Raw spend: 106915.55104349132\n", + "After adstock: 106915.88437682464\n", + "After hill transform: 0.983364811265271\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,351.65\n", + "Adstocked value: 44,351.83\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1837\n", + "Raw spend: 44351.6507340165\n", + "After adstock: 44351.827204604735\n", + "After hill transform: 0.9859123127097166\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,314.32\n", + "Adstocked value: 702,314.65\n", + "Saturated value: 0.7037\n", + "Final response: 100563.9896\n", + "Raw spend: 702314.3171436012\n", + "After adstock: 702314.6504769346\n", + "After hill transform: 0.7036994583736115\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.55\n", + "Adstocked value: 106,915.88\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0576\n", + "Raw spend: 106915.55104349132\n", + "After adstock: 106915.88437682464\n", + "After hill transform: 0.983364811265271\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,351.65\n", + "Adstocked value: 44,351.83\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1837\n", + "Raw spend: 44351.6507340165\n", + "After adstock: 44351.827204604735\n", + "After hill transform: 0.9859123127097166\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,314.32\n", + "Adstocked value: 702,314.65\n", + "Saturated value: 0.7037\n", + "Final response: 100563.9896\n", + "Raw spend: 702314.3171435863\n", + "After adstock: 702314.6504769197\n", + "After hill transform: 0.7036994583736089\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.55\n", + "Adstocked value: 106,915.88\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0576\n", + "Raw spend: 106915.55104350622\n", + "After adstock: 106915.88437683955\n", + "After hill transform: 0.983364811265277\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,351.65\n", + "Adstocked value: 44,351.83\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1837\n", + "Raw spend: 44351.6507340165\n", + "After adstock: 44351.827204604735\n", + "After hill transform: 0.9859123127097166\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,314.32\n", + "Adstocked value: 702,314.65\n", + "Saturated value: 0.7037\n", + "Final response: 100563.9896\n", + "Raw spend: 702314.3171435863\n", + "After adstock: 702314.6504769197\n", + "After hill transform: 0.7036994583736089\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.55\n", + "Adstocked value: 106,915.88\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0576\n", + "Raw spend: 106915.55104349132\n", + "After adstock: 106915.88437682464\n", + "After hill transform: 0.983364811265271\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,351.65\n", + "Adstocked value: 44,351.83\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1837\n", + "Raw spend: 44351.6507340314\n", + "After adstock: 44351.827204619636\n", + "After hill transform: 0.9859123127097295\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,314.32\n", + "Adstocked value: 702,314.65\n", + "Saturated value: 0.7037\n", + "Final response: 100563.9896\n", + "Raw spend: 702314.3171435863\n", + "After adstock: 702314.6504769197\n", + "After hill transform: 0.7036994583736089\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.55\n", + "Adstocked value: 106,915.88\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0576\n", + "Raw spend: 106915.55104349132\n", + "After adstock: 106915.88437682464\n", + "After hill transform: 0.983364811265271\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,351.65\n", + "Adstocked value: 44,351.83\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1837\n", + "Raw spend: 44351.6507340165\n", + "After adstock: 44351.827204604735\n", + "After hill transform: 0.9859123127097166\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282036\n", + "After adstock: 455904.4447504259\n", + "After hill transform: 0.9531672654247778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,314.32\n", + "Adstocked value: 702,314.65\n", + "Saturated value: 0.7037\n", + "Final response: 100563.9896\n", + "Raw spend: 702314.3171435863\n", + "After adstock: 702314.6504769197\n", + "After hill transform: 0.7036994583736089\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.55\n", + "Adstocked value: 106,915.88\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0576\n", + "Raw spend: 106915.55104349132\n", + "After adstock: 106915.88437682464\n", + "After hill transform: 0.983364811265271\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,351.65\n", + "Adstocked value: 44,351.83\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1837\n", + "Raw spend: 44351.6507340165\n", + "After adstock: 44351.827204604735\n", + "After hill transform: 0.9859123127097166\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,314.32\n", + "Adstocked value: 702,314.65\n", + "Saturated value: 0.7037\n", + "Final response: 100563.9896\n", + "Raw spend: 702314.3171436012\n", + "After adstock: 702314.6504769346\n", + "After hill transform: 0.7036994583736115\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.55\n", + "Adstocked value: 106,915.88\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0576\n", + "Raw spend: 106915.55104349132\n", + "After adstock: 106915.88437682464\n", + "After hill transform: 0.983364811265271\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,351.65\n", + "Adstocked value: 44,351.83\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1837\n", + "Raw spend: 44351.6507340165\n", + "After adstock: 44351.827204604735\n", + "After hill transform: 0.9859123127097166\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,314.32\n", + "Adstocked value: 702,314.65\n", + "Saturated value: 0.7037\n", + "Final response: 100563.9896\n", + "Raw spend: 702314.3171435863\n", + "After adstock: 702314.6504769197\n", + "After hill transform: 0.7036994583736089\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.55\n", + "Adstocked value: 106,915.88\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0576\n", + "Raw spend: 106915.55104350622\n", + "After adstock: 106915.88437683955\n", + "After hill transform: 0.983364811265277\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,351.65\n", + "Adstocked value: 44,351.83\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1837\n", + "Raw spend: 44351.6507340165\n", + "After adstock: 44351.827204604735\n", + "After hill transform: 0.9859123127097166\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,314.32\n", + "Adstocked value: 702,314.65\n", + "Saturated value: 0.7037\n", + "Final response: 100563.9896\n", + "Raw spend: 702314.3171435863\n", + "After adstock: 702314.6504769197\n", + "After hill transform: 0.7036994583736089\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.55\n", + "Adstocked value: 106,915.88\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0576\n", + "Raw spend: 106915.55104349132\n", + "After adstock: 106915.88437682464\n", + "After hill transform: 0.983364811265271\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,351.65\n", + "Adstocked value: 44,351.83\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1837\n", + "Raw spend: 44351.6507340314\n", + "After adstock: 44351.827204619636\n", + "After hill transform: 0.9859123127097295\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,314.45\n", + "Adstocked value: 702,314.79\n", + "Saturated value: 0.7037\n", + "Final response: 100563.9930\n", + "Raw spend: 702314.4541272942\n", + "After adstock: 702314.7874606276\n", + "After hill transform: 0.7036994822246729\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.55\n", + "Adstocked value: 106,915.88\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0576\n", + "Raw spend: 106915.55166104336\n", + "After adstock: 106915.88499437668\n", + "After hill transform: 0.9833648115140144\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,351.51\n", + "Adstocked value: 44,351.69\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1803\n", + "Raw spend: 44351.51014909968\n", + "After adstock: 44351.68661968792\n", + "After hill transform: 0.9859121905220238\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,314.45\n", + "Adstocked value: 702,314.79\n", + "Saturated value: 0.7037\n", + "Final response: 100563.9930\n", + "Raw spend: 702314.4541272942\n", + "After adstock: 702314.7874606276\n", + "After hill transform: 0.7036994822246729\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.55\n", + "Adstocked value: 106,915.88\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0576\n", + "Raw spend: 106915.55166104336\n", + "After adstock: 106915.88499437668\n", + "After hill transform: 0.9833648115140144\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,351.51\n", + "Adstocked value: 44,351.69\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1803\n", + "Raw spend: 44351.51014909968\n", + "After adstock: 44351.68661968792\n", + "After hill transform: 0.9859121905220238\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222528197\n", + "After adstock: 455904.44475041924\n", + "After hill transform: 0.9531672654247759\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,314.39\n", + "Adstocked value: 702,314.72\n", + "Saturated value: 0.7037\n", + "Final response: 100563.9913\n", + "Raw spend: 702314.3860561266\n", + "After adstock: 702314.7193894599\n", + "After hill transform: 0.7036994703723898\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.55\n", + "Adstocked value: 106,915.88\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0576\n", + "Raw spend: 106915.55135416388\n", + "After adstock: 106915.88468749721\n", + "After hill transform: 0.9833648113904067\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,351.58\n", + "Adstocked value: 44,351.76\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1820\n", + "Raw spend: 44351.58000981232\n", + "After adstock: 44351.75648040056\n", + "After hill transform: 0.9859122512408025\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222528197\n", + "After adstock: 455904.44475041924\n", + "After hill transform: 0.9531672654247759\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,314.39\n", + "Adstocked value: 702,314.72\n", + "Saturated value: 0.7037\n", + "Final response: 100563.9913\n", + "Raw spend: 702314.3860561266\n", + "After adstock: 702314.7193894599\n", + "After hill transform: 0.7036994703723898\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.55\n", + "Adstocked value: 106,915.88\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0576\n", + "Raw spend: 106915.55135416388\n", + "After adstock: 106915.88468749721\n", + "After hill transform: 0.9833648113904067\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,351.58\n", + "Adstocked value: 44,351.76\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1820\n", + "Raw spend: 44351.58000981232\n", + "After adstock: 44351.75648040056\n", + "After hill transform: 0.9859122512408025\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819285\n", + "After adstock: 455904.4447504151\n", + "After hill transform: 0.9531672654247747\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,314.35\n", + "Adstocked value: 702,314.69\n", + "Saturated value: 0.7037\n", + "Final response: 100563.9904\n", + "Raw spend: 702314.3518118459\n", + "After adstock: 702314.6851451793\n", + "After hill transform: 0.7036994644099104\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.55\n", + "Adstocked value: 106,915.88\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0576\n", + "Raw spend: 106915.5511997833\n", + "After adstock: 106915.88453311662\n", + "After hill transform: 0.9833648113282236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,351.62\n", + "Adstocked value: 44,351.79\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1828\n", + "Raw spend: 44351.61515435189\n", + "After adstock: 44351.79162494013\n", + "After hill transform: 0.9859122817862135\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819285\n", + "After adstock: 455904.4447504151\n", + "After hill transform: 0.9531672654247747\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,314.35\n", + "Adstocked value: 702,314.69\n", + "Saturated value: 0.7037\n", + "Final response: 100563.9904\n", + "Raw spend: 702314.3518118459\n", + "After adstock: 702314.6851451793\n", + "After hill transform: 0.7036994644099104\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.55\n", + "Adstocked value: 106,915.88\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0576\n", + "Raw spend: 106915.5511997833\n", + "After adstock: 106915.88453311662\n", + "After hill transform: 0.9833648113282236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,351.62\n", + "Adstocked value: 44,351.79\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1828\n", + "Raw spend: 44351.61515435189\n", + "After adstock: 44351.79162494013\n", + "After hill transform: 0.9859122817862135\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281908\n", + "After adstock: 455904.44475041307\n", + "After hill transform: 0.9531672654247741\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,314.33\n", + "Adstocked value: 702,314.67\n", + "Saturated value: 0.7037\n", + "Final response: 100563.9900\n", + "Raw spend: 702314.3345844452\n", + "After adstock: 702314.6679177786\n", + "After hill transform: 0.7036994614103429\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.55\n", + "Adstocked value: 106,915.88\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0576\n", + "Raw spend: 106915.55112211846\n", + "After adstock: 106915.88445545179\n", + "After hill transform: 0.9833648112969411\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,351.63\n", + "Adstocked value: 44,351.81\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1833\n", + "Raw spend: 44351.63283464925\n", + "After adstock: 44351.80930523749\n", + "After hill transform: 0.985912297152776\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281908\n", + "After adstock: 455904.44475041307\n", + "After hill transform: 0.9531672654247741\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,314.33\n", + "Adstocked value: 702,314.67\n", + "Saturated value: 0.7037\n", + "Final response: 100563.9900\n", + "Raw spend: 702314.3345844452\n", + "After adstock: 702314.6679177786\n", + "After hill transform: 0.7036994614103429\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.55\n", + "Adstocked value: 106,915.88\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0576\n", + "Raw spend: 106915.55112211846\n", + "After adstock: 106915.88445545179\n", + "After hill transform: 0.9833648112969411\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,351.63\n", + "Adstocked value: 44,351.81\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1833\n", + "Raw spend: 44351.63283464925\n", + "After adstock: 44351.80930523749\n", + "After hill transform: 0.985912297152776\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252818977\n", + "After adstock: 455904.444750412\n", + "After hill transform: 0.9531672654247738\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,314.33\n", + "Adstocked value: 702,314.66\n", + "Saturated value: 0.7037\n", + "Final response: 100563.9898\n", + "Raw spend: 702314.3259177294\n", + "After adstock: 702314.6592510628\n", + "After hill transform: 0.7036994599013283\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.55\n", + "Adstocked value: 106,915.88\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0576\n", + "Raw spend: 106915.55108304704\n", + "After adstock: 106915.88441638037\n", + "After hill transform: 0.9833648112812036\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,351.64\n", + "Adstocked value: 44,351.82\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1835\n", + "Raw spend: 44351.641729207215\n", + "After adstock: 44351.81819979545\n", + "After hill transform: 0.9859123048833376\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252818977\n", + "After adstock: 455904.444750412\n", + "After hill transform: 0.9531672654247738\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,314.33\n", + "Adstocked value: 702,314.66\n", + "Saturated value: 0.7037\n", + "Final response: 100563.9898\n", + "Raw spend: 702314.3259177294\n", + "After adstock: 702314.6592510628\n", + "After hill transform: 0.7036994599013283\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.55\n", + "Adstocked value: 106,915.88\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0576\n", + "Raw spend: 106915.55108304704\n", + "After adstock: 106915.88441638037\n", + "After hill transform: 0.9833648112812036\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,351.64\n", + "Adstocked value: 44,351.82\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1835\n", + "Raw spend: 44351.641729207215\n", + "After adstock: 44351.81819979545\n", + "After hill transform: 0.9859123048833376\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252818925\n", + "After adstock: 455904.4447504115\n", + "After hill transform: 0.9531672654247736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,314.32\n", + "Adstocked value: 702,314.65\n", + "Saturated value: 0.7037\n", + "Final response: 100563.9897\n", + "Raw spend: 702314.3215576952\n", + "After adstock: 702314.6548910285\n", + "After hill transform: 0.7036994591421762\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.55\n", + "Adstocked value: 106,915.88\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0576\n", + "Raw spend: 106915.55106339107\n", + "After adstock: 106915.8843967244\n", + "After hill transform: 0.9833648112732863\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,351.65\n", + "Adstocked value: 44,351.82\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1836\n", + "Raw spend: 44351.64620386372\n", + "After adstock: 44351.822674451956\n", + "After hill transform: 0.985912308772411\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252818925\n", + "After adstock: 455904.4447504115\n", + "After hill transform: 0.9531672654247736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,314.32\n", + "Adstocked value: 702,314.65\n", + "Saturated value: 0.7037\n", + "Final response: 100563.9897\n", + "Raw spend: 702314.3215576952\n", + "After adstock: 702314.6548910285\n", + "After hill transform: 0.7036994591421762\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.55\n", + "Adstocked value: 106,915.88\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0576\n", + "Raw spend: 106915.55106339107\n", + "After adstock: 106915.8843967244\n", + "After hill transform: 0.9833648112732863\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,351.65\n", + "Adstocked value: 44,351.82\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1836\n", + "Raw spend: 44351.64620386372\n", + "After adstock: 44351.822674451956\n", + "After hill transform: 0.985912308772411\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222528189\n", + "After adstock: 455904.44475041126\n", + "After hill transform: 0.9531672654247736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,314.32\n", + "Adstocked value: 702,314.65\n", + "Saturated value: 0.7037\n", + "Final response: 100563.9896\n", + "Raw spend: 702314.3193642437\n", + "After adstock: 702314.652697577\n", + "After hill transform: 0.7036994587602611\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.55\n", + "Adstocked value: 106,915.88\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0576\n", + "Raw spend: 106915.55105350252\n", + "After adstock: 106915.88438683585\n", + "After hill transform: 0.9833648112693033\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,351.65\n", + "Adstocked value: 44,351.82\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1837\n", + "Raw spend: 44351.64845497961\n", + "After adstock: 44351.824925567846\n", + "After hill transform: 0.9859123107289304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222528189\n", + "After adstock: 455904.44475041126\n", + "After hill transform: 0.9531672654247736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,314.32\n", + "Adstocked value: 702,314.65\n", + "Saturated value: 0.7037\n", + "Final response: 100563.9896\n", + "Raw spend: 702314.3193642437\n", + "After adstock: 702314.652697577\n", + "After hill transform: 0.7036994587602611\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.55\n", + "Adstocked value: 106,915.88\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0576\n", + "Raw spend: 106915.55105350252\n", + "After adstock: 106915.88438683585\n", + "After hill transform: 0.9833648112693033\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,351.65\n", + "Adstocked value: 44,351.82\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1837\n", + "Raw spend: 44351.64845497961\n", + "After adstock: 44351.824925567846\n", + "After hill transform: 0.9859123107289304\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252818884\n", + "After adstock: 455904.4447504111\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,314.32\n", + "Adstocked value: 702,314.65\n", + "Saturated value: 0.7037\n", + "Final response: 100563.9896\n", + "Raw spend: 702314.3182607566\n", + "After adstock: 702314.6515940899\n", + "After hill transform: 0.7036994585681261\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.55\n", + "Adstocked value: 106,915.88\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0576\n", + "Raw spend: 106915.55104852776\n", + "After adstock: 106915.88438186109\n", + "After hill transform: 0.9833648112672996\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,351.65\n", + "Adstocked value: 44,351.83\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1837\n", + "Raw spend: 44351.649587476655\n", + "After adstock: 44351.82605806489\n", + "After hill transform: 0.985912311713221\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252818884\n", + "After adstock: 455904.4447504111\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,314.32\n", + "Adstocked value: 702,314.65\n", + "Saturated value: 0.7037\n", + "Final response: 100563.9896\n", + "Raw spend: 702314.3182607566\n", + "After adstock: 702314.6515940899\n", + "After hill transform: 0.7036994585681261\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.55\n", + "Adstocked value: 106,915.88\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0576\n", + "Raw spend: 106915.55104852776\n", + "After adstock: 106915.88438186109\n", + "After hill transform: 0.9833648112672996\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,351.65\n", + "Adstocked value: 44,351.83\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1837\n", + "Raw spend: 44351.649587476655\n", + "After adstock: 44351.82605806489\n", + "After hill transform: 0.985912311713221\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281888\n", + "After adstock: 455904.444750411\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,314.32\n", + "Adstocked value: 702,314.65\n", + "Saturated value: 0.7037\n", + "Final response: 100563.9896\n", + "Raw spend: 702314.3177056041\n", + "After adstock: 702314.6510389375\n", + "After hill transform: 0.7036994584714652\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.55\n", + "Adstocked value: 106,915.88\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0576\n", + "Raw spend: 106915.55104602501\n", + "After adstock: 106915.88437935834\n", + "After hill transform: 0.9833648112662914\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,351.65\n", + "Adstocked value: 44,351.83\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1837\n", + "Raw spend: 44351.65015722359\n", + "After adstock: 44351.826627811824\n", + "After hill transform: 0.9859123122084068\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281888\n", + "After adstock: 455904.444750411\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,314.32\n", + "Adstocked value: 702,314.65\n", + "Saturated value: 0.7037\n", + "Final response: 100563.9896\n", + "Raw spend: 702314.3177056041\n", + "After adstock: 702314.6510389375\n", + "After hill transform: 0.7036994584714652\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.55\n", + "Adstocked value: 106,915.88\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0576\n", + "Raw spend: 106915.55104602501\n", + "After adstock: 106915.88437935834\n", + "After hill transform: 0.9833648112662914\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,351.65\n", + "Adstocked value: 44,351.83\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1837\n", + "Raw spend: 44351.65015722359\n", + "After adstock: 44351.826627811824\n", + "After hill transform: 0.9859123122084068\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281888\n", + "After adstock: 455904.444750411\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,314.32\n", + "Adstocked value: 702,314.65\n", + "Saturated value: 0.7037\n", + "Final response: 100563.9896\n", + "Raw spend: 702314.3174263277\n", + "After adstock: 702314.6507596611\n", + "After hill transform: 0.7036994584228388\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.55\n", + "Adstocked value: 106,915.88\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0576\n", + "Raw spend: 106915.55104476598\n", + "After adstock: 106915.8843780993\n", + "After hill transform: 0.9833648112657843\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,351.65\n", + "Adstocked value: 44,351.83\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1837\n", + "Raw spend: 44351.65044384205\n", + "After adstock: 44351.82691443029\n", + "After hill transform: 0.9859123124575164\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281888\n", + "After adstock: 455904.444750411\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,314.32\n", + "Adstocked value: 702,314.65\n", + "Saturated value: 0.7037\n", + "Final response: 100563.9896\n", + "Raw spend: 702314.3174263277\n", + "After adstock: 702314.6507596611\n", + "After hill transform: 0.7036994584228388\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.55\n", + "Adstocked value: 106,915.88\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0576\n", + "Raw spend: 106915.55104476598\n", + "After adstock: 106915.8843780993\n", + "After hill transform: 0.9833648112657843\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,351.65\n", + "Adstocked value: 44,351.83\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1837\n", + "Raw spend: 44351.65044384205\n", + "After adstock: 44351.82691443029\n", + "After hill transform: 0.9859123124575164\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,314.32\n", + "Adstocked value: 702,314.65\n", + "Saturated value: 0.7037\n", + "Final response: 100563.9896\n", + "Raw spend: 702314.3172858232\n", + "After adstock: 702314.6506191565\n", + "After hill transform: 0.7036994583983746\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.55\n", + "Adstocked value: 106,915.88\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0576\n", + "Raw spend: 106915.55104413255\n", + "After adstock: 106915.88437746587\n", + "After hill transform: 0.9833648112655292\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,351.65\n", + "Adstocked value: 44,351.83\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1837\n", + "Raw spend: 44351.65058804031\n", + "After adstock: 44351.82705862855\n", + "After hill transform: 0.9859123125828438\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,314.32\n", + "Adstocked value: 702,314.65\n", + "Saturated value: 0.7037\n", + "Final response: 100563.9896\n", + "Raw spend: 702314.3172858232\n", + "After adstock: 702314.6506191565\n", + "After hill transform: 0.7036994583983746\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.55\n", + "Adstocked value: 106,915.88\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0576\n", + "Raw spend: 106915.55104413255\n", + "After adstock: 106915.88437746587\n", + "After hill transform: 0.9833648112655292\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,351.65\n", + "Adstocked value: 44,351.83\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1837\n", + "Raw spend: 44351.65058804031\n", + "After adstock: 44351.82705862855\n", + "After hill transform: 0.9859123125828438\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282036\n", + "After adstock: 455904.4447504259\n", + "After hill transform: 0.9531672654247778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,314.32\n", + "Adstocked value: 702,314.65\n", + "Saturated value: 0.7037\n", + "Final response: 100563.9896\n", + "Raw spend: 702314.3172858232\n", + "After adstock: 702314.6506191565\n", + "After hill transform: 0.7036994583983746\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.55\n", + "Adstocked value: 106,915.88\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0576\n", + "Raw spend: 106915.55104413255\n", + "After adstock: 106915.88437746587\n", + "After hill transform: 0.9833648112655292\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,351.65\n", + "Adstocked value: 44,351.83\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1837\n", + "Raw spend: 44351.65058804031\n", + "After adstock: 44351.82705862855\n", + "After hill transform: 0.9859123125828438\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,314.32\n", + "Adstocked value: 702,314.65\n", + "Saturated value: 0.7037\n", + "Final response: 100563.9896\n", + "Raw spend: 702314.3172858381\n", + "After adstock: 702314.6506191714\n", + "After hill transform: 0.7036994583983772\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.55\n", + "Adstocked value: 106,915.88\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0576\n", + "Raw spend: 106915.55104413255\n", + "After adstock: 106915.88437746587\n", + "After hill transform: 0.9833648112655292\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,351.65\n", + "Adstocked value: 44,351.83\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1837\n", + "Raw spend: 44351.65058804031\n", + "After adstock: 44351.82705862855\n", + "After hill transform: 0.9859123125828438\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,314.32\n", + "Adstocked value: 702,314.65\n", + "Saturated value: 0.7037\n", + "Final response: 100563.9896\n", + "Raw spend: 702314.3172858232\n", + "After adstock: 702314.6506191565\n", + "After hill transform: 0.7036994583983746\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.55\n", + "Adstocked value: 106,915.88\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0576\n", + "Raw spend: 106915.55104414745\n", + "After adstock: 106915.88437748078\n", + "After hill transform: 0.9833648112655353\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,351.65\n", + "Adstocked value: 44,351.83\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1837\n", + "Raw spend: 44351.65058804031\n", + "After adstock: 44351.82705862855\n", + "After hill transform: 0.9859123125828438\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,314.32\n", + "Adstocked value: 702,314.65\n", + "Saturated value: 0.7037\n", + "Final response: 100563.9896\n", + "Raw spend: 702314.3172858232\n", + "After adstock: 702314.6506191565\n", + "After hill transform: 0.7036994583983746\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.55\n", + "Adstocked value: 106,915.88\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0576\n", + "Raw spend: 106915.55104413255\n", + "After adstock: 106915.88437746587\n", + "After hill transform: 0.9833648112655292\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,351.65\n", + "Adstocked value: 44,351.83\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1837\n", + "Raw spend: 44351.650588055214\n", + "After adstock: 44351.82705864345\n", + "After hill transform: 0.9859123125828568\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,314.32\n", + "Adstocked value: 702,314.65\n", + "Saturated value: 0.7037\n", + "Final response: 100563.9896\n", + "Raw spend: 702314.3172858232\n", + "After adstock: 702314.6506191565\n", + "After hill transform: 0.7036994583983746\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.55\n", + "Adstocked value: 106,915.88\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0576\n", + "Raw spend: 106915.55104413255\n", + "After adstock: 106915.88437746587\n", + "After hill transform: 0.9833648112655292\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,351.65\n", + "Adstocked value: 44,351.83\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1837\n", + "Raw spend: 44351.65058804031\n", + "After adstock: 44351.82705862855\n", + "After hill transform: 0.9859123125828438\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282036\n", + "After adstock: 455904.4447504259\n", + "After hill transform: 0.9531672654247778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,314.32\n", + "Adstocked value: 702,314.65\n", + "Saturated value: 0.7037\n", + "Final response: 100563.9896\n", + "Raw spend: 702314.3172858232\n", + "After adstock: 702314.6506191565\n", + "After hill transform: 0.7036994583983746\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.55\n", + "Adstocked value: 106,915.88\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0576\n", + "Raw spend: 106915.55104413255\n", + "After adstock: 106915.88437746587\n", + "After hill transform: 0.9833648112655292\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,351.65\n", + "Adstocked value: 44,351.83\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1837\n", + "Raw spend: 44351.65058804031\n", + "After adstock: 44351.82705862855\n", + "After hill transform: 0.9859123125828438\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,314.32\n", + "Adstocked value: 702,314.65\n", + "Saturated value: 0.7037\n", + "Final response: 100563.9896\n", + "Raw spend: 702314.3172858381\n", + "After adstock: 702314.6506191714\n", + "After hill transform: 0.7036994583983772\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.55\n", + "Adstocked value: 106,915.88\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0576\n", + "Raw spend: 106915.55104413255\n", + "After adstock: 106915.88437746587\n", + "After hill transform: 0.9833648112655292\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,351.65\n", + "Adstocked value: 44,351.83\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1837\n", + "Raw spend: 44351.65058804031\n", + "After adstock: 44351.82705862855\n", + "After hill transform: 0.9859123125828438\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,314.32\n", + "Adstocked value: 702,314.65\n", + "Saturated value: 0.7037\n", + "Final response: 100563.9896\n", + "Raw spend: 702314.3172858232\n", + "After adstock: 702314.6506191565\n", + "After hill transform: 0.7036994583983746\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.55\n", + "Adstocked value: 106,915.88\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0576\n", + "Raw spend: 106915.55104414745\n", + "After adstock: 106915.88437748078\n", + "After hill transform: 0.9833648112655353\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,351.65\n", + "Adstocked value: 44,351.83\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1837\n", + "Raw spend: 44351.65058804031\n", + "After adstock: 44351.82705862855\n", + "After hill transform: 0.9859123125828438\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,314.32\n", + "Adstocked value: 702,314.65\n", + "Saturated value: 0.7037\n", + "Final response: 100563.9896\n", + "Raw spend: 702314.3172858232\n", + "After adstock: 702314.6506191565\n", + "After hill transform: 0.7036994583983746\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.55\n", + "Adstocked value: 106,915.88\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0576\n", + "Raw spend: 106915.55104413255\n", + "After adstock: 106915.88437746587\n", + "After hill transform: 0.9833648112655292\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,351.65\n", + "Adstocked value: 44,351.83\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1837\n", + "Raw spend: 44351.650588055214\n", + "After adstock: 44351.82705864345\n", + "After hill transform: 0.9859123125828568\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 706,866.78\n", + "Adstocked value: 706,867.11\n", + "Saturated value: 0.7045\n", + "Final response: 100676.8134\n", + "Raw spend: 706866.7753830712\n", + "After adstock: 706867.1087164045\n", + "After hill transform: 0.7044889462599451\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,942.31\n", + "Adstocked value: 106,942.64\n", + "Saturated value: 0.9834\n", + "Final response: 66058.7813\n", + "Raw spend: 106942.31132675131\n", + "After adstock: 106942.64466008464\n", + "After hill transform: 0.983375585245328\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 39,673.40\n", + "Adstocked value: 39,673.58\n", + "Saturated value: 0.9809\n", + "Final response: 27447.9893\n", + "Raw spend: 39673.39987708785\n", + "After adstock: 39673.57634767609\n", + "After hill transform: 0.9809022199844913\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 706,866.78\n", + "Adstocked value: 706,867.11\n", + "Saturated value: 0.7045\n", + "Final response: 100676.8134\n", + "Raw spend: 706866.7753830712\n", + "After adstock: 706867.1087164045\n", + "After hill transform: 0.7044889462599451\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,942.31\n", + "Adstocked value: 106,942.64\n", + "Saturated value: 0.9834\n", + "Final response: 66058.7813\n", + "Raw spend: 106942.31132675131\n", + "After adstock: 106942.64466008464\n", + "After hill transform: 0.983375585245328\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 39,673.40\n", + "Adstocked value: 39,673.58\n", + "Saturated value: 0.9809\n", + "Final response: 27447.9893\n", + "Raw spend: 39673.39987708785\n", + "After adstock: 39673.57634767609\n", + "After hill transform: 0.9809022199844913\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819326\n", + "After adstock: 455904.4447504155\n", + "After hill transform: 0.9531672654247748\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,581.34\n", + "Adstocked value: 703,581.67\n", + "Saturated value: 0.7039\n", + "Final response: 100595.4811\n", + "Raw spend: 703581.3389734784\n", + "After adstock: 703581.6723068118\n", + "After hill transform: 0.7039198210255466\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,923.00\n", + "Adstocked value: 106,923.33\n", + "Saturated value: 0.9834\n", + "Final response: 66058.2591\n", + "Raw spend: 106922.99885753829\n", + "After adstock: 106923.33219087162\n", + "After hill transform: 0.9833678107959369\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,049.62\n", + "Adstocked value: 43,049.80\n", + "Saturated value: 0.9847\n", + "Final response: 27554.7180\n", + "Raw spend: 43049.61880994478\n", + "After adstock: 43049.79528053302\n", + "After hill transform: 0.9847163551723113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819326\n", + "After adstock: 455904.4447504155\n", + "After hill transform: 0.9531672654247748\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,581.34\n", + "Adstocked value: 703,581.67\n", + "Saturated value: 0.7039\n", + "Final response: 100595.4811\n", + "Raw spend: 703581.3389734784\n", + "After adstock: 703581.6723068118\n", + "After hill transform: 0.7039198210255466\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,923.00\n", + "Adstocked value: 106,923.33\n", + "Saturated value: 0.9834\n", + "Final response: 66058.2591\n", + "Raw spend: 106922.99885753829\n", + "After adstock: 106923.33219087162\n", + "After hill transform: 0.9833678107959369\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,049.62\n", + "Adstocked value: 43,049.80\n", + "Saturated value: 0.9847\n", + "Final response: 27554.7180\n", + "Raw spend: 43049.61880994478\n", + "After adstock: 43049.79528053302\n", + "After hill transform: 0.9847163551723113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819064\n", + "After adstock: 455904.4447504129\n", + "After hill transform: 0.953167265424774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,846.50\n", + "Adstocked value: 702,846.83\n", + "Saturated value: 0.7038\n", + "Final response: 100577.2254\n", + "Raw spend: 702846.5011612937\n", + "After adstock: 702846.8344946271\n", + "After hill transform: 0.7037920766986143\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,918.68\n", + "Adstocked value: 106,919.01\n", + "Saturated value: 0.9834\n", + "Final response: 66058.1422\n", + "Raw spend: 106918.67933012849\n", + "After adstock: 106919.01266346182\n", + "After hill transform: 0.9833660712408253\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,804.76\n", + "Adstocked value: 43,804.94\n", + "Saturated value: 0.9854\n", + "Final response: 27574.5741\n", + "Raw spend: 43804.76151391956\n", + "After adstock: 43804.9379845078\n", + "After hill transform: 0.9854259485111974\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819064\n", + "After adstock: 455904.4447504129\n", + "After hill transform: 0.953167265424774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,846.50\n", + "Adstocked value: 702,846.83\n", + "Saturated value: 0.7038\n", + "Final response: 100577.2254\n", + "Raw spend: 702846.5011612937\n", + "After adstock: 702846.8344946271\n", + "After hill transform: 0.7037920766986143\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,918.68\n", + "Adstocked value: 106,919.01\n", + "Saturated value: 0.9834\n", + "Final response: 66058.1422\n", + "Raw spend: 106918.67933012849\n", + "After adstock: 106919.01266346182\n", + "After hill transform: 0.9833660712408253\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 43,804.76\n", + "Adstocked value: 43,804.94\n", + "Saturated value: 0.9854\n", + "Final response: 27574.5741\n", + "Raw spend: 43804.76151391956\n", + "After adstock: 43804.9379845078\n", + "After hill transform: 0.9854259485111974\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281896\n", + "After adstock: 455904.44475041184\n", + "After hill transform: 0.9531672654247737\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,562.09\n", + "Adstocked value: 702,562.42\n", + "Saturated value: 0.7037\n", + "Final response: 100570.1534\n", + "Raw spend: 702562.0908408604\n", + "After adstock: 702562.4241741938\n", + "After hill transform: 0.7037425903337113\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,917.01\n", + "Adstocked value: 106,917.34\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0970\n", + "Raw spend: 106917.00750791906\n", + "After adstock: 106917.34084125239\n", + "After hill transform: 0.9833653978996332\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,097.03\n", + "Adstocked value: 44,097.21\n", + "Saturated value: 0.9857\n", + "Final response: 27581.9249\n", + "Raw spend: 44097.03060357333\n", + "After adstock: 44097.20707416157\n", + "After hill transform: 0.9856886444129933\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281896\n", + "After adstock: 455904.44475041184\n", + "After hill transform: 0.9531672654247737\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,562.09\n", + "Adstocked value: 702,562.42\n", + "Saturated value: 0.7037\n", + "Final response: 100570.1534\n", + "Raw spend: 702562.0908408604\n", + "After adstock: 702562.4241741938\n", + "After hill transform: 0.7037425903337113\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,917.01\n", + "Adstocked value: 106,917.34\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0970\n", + "Raw spend: 106917.00750791906\n", + "After adstock: 106917.34084125239\n", + "After hill transform: 0.9833653978996332\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,097.03\n", + "Adstocked value: 44,097.21\n", + "Saturated value: 0.9857\n", + "Final response: 27581.9249\n", + "Raw spend: 44097.03060357333\n", + "After adstock: 44097.20707416157\n", + "After hill transform: 0.9856886444129933\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252818913\n", + "After adstock: 455904.4447504114\n", + "After hill transform: 0.9531672654247736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,434.54\n", + "Adstocked value: 702,434.87\n", + "Saturated value: 0.7037\n", + "Final response: 100566.9807\n", + "Raw spend: 702434.5406728255\n", + "After adstock: 702434.8740061589\n", + "After hill transform: 0.703720389004338\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,916.26\n", + "Adstocked value: 106,916.59\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0767\n", + "Raw spend: 106916.25774186481\n", + "After adstock: 106916.59107519814\n", + "After hill transform: 0.9833650959125956\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,228.11\n", + "Adstocked value: 44,228.28\n", + "Saturated value: 0.9858\n", + "Final response: 27585.1635\n", + "Raw spend: 44228.10521239877\n", + "After adstock: 44228.281682987006\n", + "After hill transform: 0.9858043799140851\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252818913\n", + "After adstock: 455904.4447504114\n", + "After hill transform: 0.9531672654247736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,434.54\n", + "Adstocked value: 702,434.87\n", + "Saturated value: 0.7037\n", + "Final response: 100566.9807\n", + "Raw spend: 702434.5406728255\n", + "After adstock: 702434.8740061589\n", + "After hill transform: 0.703720389004338\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,916.26\n", + "Adstocked value: 106,916.59\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0767\n", + "Raw spend: 106916.25774186481\n", + "After adstock: 106916.59107519814\n", + "After hill transform: 0.9833650959125956\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,228.11\n", + "Adstocked value: 44,228.28\n", + "Saturated value: 0.9858\n", + "Final response: 27585.1635\n", + "Raw spend: 44228.10521239877\n", + "After adstock: 44228.281682987006\n", + "After hill transform: 0.9858043799140851\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252818896\n", + "After adstock: 455904.4447504112\n", + "After hill transform: 0.9531672654247736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,373.76\n", + "Adstocked value: 702,374.09\n", + "Saturated value: 0.7037\n", + "Final response: 100565.4686\n", + "Raw spend: 702373.7594853688\n", + "After adstock: 702374.0928187022\n", + "After hill transform: 0.7037098076988152\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.90\n", + "Adstocked value: 106,916.23\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0670\n", + "Raw spend: 106915.90045757586\n", + "After adstock: 106916.23379090919\n", + "After hill transform: 0.9833649520047677\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,290.57\n", + "Adstocked value: 44,290.74\n", + "Saturated value: 0.9859\n", + "Final response: 27586.6943\n", + "Raw spend: 44290.56589349838\n", + "After adstock: 44290.74236408662\n", + "After hill transform: 0.9858590864064871\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252818896\n", + "After adstock: 455904.4447504112\n", + "After hill transform: 0.9531672654247736\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,373.76\n", + "Adstocked value: 702,374.09\n", + "Saturated value: 0.7037\n", + "Final response: 100565.4686\n", + "Raw spend: 702373.7594853688\n", + "After adstock: 702374.0928187022\n", + "After hill transform: 0.7037098076988152\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.90\n", + "Adstocked value: 106,916.23\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0670\n", + "Raw spend: 106915.90045757586\n", + "After adstock: 106916.23379090919\n", + "After hill transform: 0.9833649520047677\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,290.57\n", + "Adstocked value: 44,290.74\n", + "Saturated value: 0.9859\n", + "Final response: 27586.6943\n", + "Raw spend: 44290.56589349838\n", + "After adstock: 44290.74236408662\n", + "After hill transform: 0.9858590864064871\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252818884\n", + "After adstock: 455904.4447504111\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,343.97\n", + "Adstocked value: 702,344.31\n", + "Saturated value: 0.7037\n", + "Final response: 100564.7275\n", + "Raw spend: 702343.9740287305\n", + "After adstock: 702344.3073620639\n", + "After hill transform: 0.7037046219792646\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.73\n", + "Adstocked value: 106,916.06\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0623\n", + "Raw spend: 106915.72537255134\n", + "After adstock: 106916.05870588467\n", + "After hill transform: 0.9833648814829768\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,321.17\n", + "Adstocked value: 44,321.35\n", + "Saturated value: 0.9859\n", + "Final response: 27587.4416\n", + "Raw spend: 44321.174375930954\n", + "After adstock: 44321.35084651919\n", + "After hill transform: 0.9858857910218839\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252818884\n", + "After adstock: 455904.4447504111\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,343.97\n", + "Adstocked value: 702,344.31\n", + "Saturated value: 0.7037\n", + "Final response: 100564.7275\n", + "Raw spend: 702343.9740287305\n", + "After adstock: 702344.3073620639\n", + "After hill transform: 0.7037046219792646\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.73\n", + "Adstocked value: 106,916.06\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0623\n", + "Raw spend: 106915.72537255134\n", + "After adstock: 106916.05870588467\n", + "After hill transform: 0.9833648814829768\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,321.17\n", + "Adstocked value: 44,321.35\n", + "Saturated value: 0.9859\n", + "Final response: 27587.4416\n", + "Raw spend: 44321.174375930954\n", + "After adstock: 44321.35084651919\n", + "After hill transform: 0.9858857910218839\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281888\n", + "After adstock: 455904.444750411\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,329.18\n", + "Adstocked value: 702,329.51\n", + "Saturated value: 0.7037\n", + "Final response: 100564.3594\n", + "Raw spend: 702329.1794193925\n", + "After adstock: 702329.5127527259\n", + "After hill transform: 0.70370204610096\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.64\n", + "Adstocked value: 106,915.97\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0599\n", + "Raw spend: 106915.6384068026\n", + "After adstock: 106915.97174013592\n", + "After hill transform: 0.9833648464542413\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,336.38\n", + "Adstocked value: 44,336.55\n", + "Saturated value: 0.9859\n", + "Final response: 27587.8120\n", + "Raw spend: 44336.37778696199\n", + "After adstock: 44336.554257550226\n", + "After hill transform: 0.9858990300343624\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281888\n", + "After adstock: 455904.444750411\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,329.18\n", + "Adstocked value: 702,329.51\n", + "Saturated value: 0.7037\n", + "Final response: 100564.3594\n", + "Raw spend: 702329.1794193925\n", + "After adstock: 702329.5127527259\n", + "After hill transform: 0.70370204610096\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.64\n", + "Adstocked value: 106,915.97\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0599\n", + "Raw spend: 106915.6384068026\n", + "After adstock: 106915.97174013592\n", + "After hill transform: 0.9833648464542413\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,336.38\n", + "Adstocked value: 44,336.55\n", + "Saturated value: 0.9859\n", + "Final response: 27587.8120\n", + "Raw spend: 44336.37778696199\n", + "After adstock: 44336.554257550226\n", + "After hill transform: 0.9858990300343624\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,321.78\n", + "Adstocked value: 702,322.12\n", + "Saturated value: 0.7037\n", + "Final response: 100564.1753\n", + "Raw spend: 702321.7817521844\n", + "After adstock: 702322.1150855178\n", + "After hill transform: 0.7037007580734748\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.59\n", + "Adstocked value: 106,915.93\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0587\n", + "Raw spend: 106915.59492179714\n", + "After adstock: 106915.92825513046\n", + "After hill transform: 0.9833648289389775\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,343.98\n", + "Adstocked value: 44,344.16\n", + "Saturated value: 0.9859\n", + "Final response: 27587.9971\n", + "Raw spend: 44343.979865034176\n", + "After adstock: 44344.156335622414\n", + "After hill transform: 0.9859056435729383\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,321.78\n", + "Adstocked value: 702,322.12\n", + "Saturated value: 0.7037\n", + "Final response: 100564.1753\n", + "Raw spend: 702321.7817521844\n", + "After adstock: 702322.1150855178\n", + "After hill transform: 0.7037007580734748\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.59\n", + "Adstocked value: 106,915.93\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0587\n", + "Raw spend: 106915.59492179714\n", + "After adstock: 106915.92825513046\n", + "After hill transform: 0.9833648289389775\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,343.98\n", + "Adstocked value: 44,344.16\n", + "Saturated value: 0.9859\n", + "Final response: 27587.9971\n", + "Raw spend: 44343.979865034176\n", + "After adstock: 44344.156335622414\n", + "After hill transform: 0.9859056435729383\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,318.07\n", + "Adstocked value: 702,318.40\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0830\n", + "Raw spend: 702318.0704430972\n", + "After adstock: 702318.4037764305\n", + "After hill transform: 0.703700111881261\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.57\n", + "Adstocked value: 106,915.91\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0582\n", + "Raw spend: 106915.57310596095\n", + "After adstock: 106915.90643929428\n", + "After hill transform: 0.9833648201517979\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,347.79\n", + "Adstocked value: 44,347.97\n", + "Saturated value: 0.9859\n", + "Final response: 27588.0899\n", + "Raw spend: 44347.79372427344\n", + "After adstock: 44347.97019486168\n", + "After hill transform: 0.9859089599166628\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,318.07\n", + "Adstocked value: 702,318.40\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0830\n", + "Raw spend: 702318.0704430972\n", + "After adstock: 702318.4037764305\n", + "After hill transform: 0.703700111881261\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.57\n", + "Adstocked value: 106,915.91\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0582\n", + "Raw spend: 106915.57310596095\n", + "After adstock: 106915.90643929428\n", + "After hill transform: 0.9833648201517979\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,347.79\n", + "Adstocked value: 44,347.97\n", + "Saturated value: 0.9859\n", + "Final response: 27588.0899\n", + "Raw spend: 44347.79372427344\n", + "After adstock: 44347.97019486168\n", + "After hill transform: 0.9859089599166628\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.21\n", + "Adstocked value: 702,316.54\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0365\n", + "Raw spend: 702316.2054331425\n", + "After adstock: 702316.5387664759\n", + "After hill transform: 0.7036997871546457\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56214304984\n", + "After adstock: 106915.89547638317\n", + "After hill transform: 0.9833648157360553\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.71\n", + "Adstocked value: 44,349.89\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1365\n", + "Raw spend: 44349.7102678111\n", + "After adstock: 44349.886738399335\n", + "After hill transform: 0.9859106260502786\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.21\n", + "Adstocked value: 702,316.54\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0365\n", + "Raw spend: 702316.2054331425\n", + "After adstock: 702316.5387664759\n", + "After hill transform: 0.7036997871546457\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56214304984\n", + "After adstock: 106915.89547638317\n", + "After hill transform: 0.9833648157360553\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.71\n", + "Adstocked value: 44,349.89\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1365\n", + "Raw spend: 44349.7102678111\n", + "After adstock: 44349.886738399335\n", + "After hill transform: 0.9859106260502786\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282036\n", + "After adstock: 455904.4447504259\n", + "After hill transform: 0.9531672654247778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.21\n", + "Adstocked value: 702,316.54\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0365\n", + "Raw spend: 702316.2054331425\n", + "After adstock: 702316.5387664759\n", + "After hill transform: 0.7036997871546457\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56214304984\n", + "After adstock: 106915.89547638317\n", + "After hill transform: 0.9833648157360553\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.71\n", + "Adstocked value: 44,349.89\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1365\n", + "Raw spend: 44349.7102678111\n", + "After adstock: 44349.886738399335\n", + "After hill transform: 0.9859106260502786\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.21\n", + "Adstocked value: 702,316.54\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0365\n", + "Raw spend: 702316.2054331574\n", + "After adstock: 702316.5387664908\n", + "After hill transform: 0.7036997871546483\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56214304984\n", + "After adstock: 106915.89547638317\n", + "After hill transform: 0.9833648157360553\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.71\n", + "Adstocked value: 44,349.89\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1365\n", + "Raw spend: 44349.7102678111\n", + "After adstock: 44349.886738399335\n", + "After hill transform: 0.9859106260502786\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.21\n", + "Adstocked value: 702,316.54\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0365\n", + "Raw spend: 702316.2054331425\n", + "After adstock: 702316.5387664759\n", + "After hill transform: 0.7036997871546457\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56214306474\n", + "After adstock: 106915.89547639807\n", + "After hill transform: 0.9833648157360613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.71\n", + "Adstocked value: 44,349.89\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1365\n", + "Raw spend: 44349.7102678111\n", + "After adstock: 44349.886738399335\n", + "After hill transform: 0.9859106260502786\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.21\n", + "Adstocked value: 702,316.54\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0365\n", + "Raw spend: 702316.2054331425\n", + "After adstock: 702316.5387664759\n", + "After hill transform: 0.7036997871546457\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56214304984\n", + "After adstock: 106915.89547638317\n", + "After hill transform: 0.9833648157360553\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.71\n", + "Adstocked value: 44,349.89\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1365\n", + "Raw spend: 44349.710267826\n", + "After adstock: 44349.886738414236\n", + "After hill transform: 0.9859106260502916\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.21\n", + "Adstocked value: 702,316.54\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0365\n", + "Raw spend: 702316.2054331425\n", + "After adstock: 702316.5387664759\n", + "After hill transform: 0.7036997871546457\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56214304984\n", + "After adstock: 106915.89547638317\n", + "After hill transform: 0.9833648157360553\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.71\n", + "Adstocked value: 44,349.89\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1365\n", + "Raw spend: 44349.7102678111\n", + "After adstock: 44349.886738399335\n", + "After hill transform: 0.9859106260502786\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282036\n", + "After adstock: 455904.4447504259\n", + "After hill transform: 0.9531672654247778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.21\n", + "Adstocked value: 702,316.54\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0365\n", + "Raw spend: 702316.2054331425\n", + "After adstock: 702316.5387664759\n", + "After hill transform: 0.7036997871546457\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56214304984\n", + "After adstock: 106915.89547638317\n", + "After hill transform: 0.9833648157360553\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.71\n", + "Adstocked value: 44,349.89\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1365\n", + "Raw spend: 44349.7102678111\n", + "After adstock: 44349.886738399335\n", + "After hill transform: 0.9859106260502786\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.21\n", + "Adstocked value: 702,316.54\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0365\n", + "Raw spend: 702316.2054331574\n", + "After adstock: 702316.5387664908\n", + "After hill transform: 0.7036997871546483\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56214304984\n", + "After adstock: 106915.89547638317\n", + "After hill transform: 0.9833648157360553\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.71\n", + "Adstocked value: 44,349.89\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1365\n", + "Raw spend: 44349.7102678111\n", + "After adstock: 44349.886738399335\n", + "After hill transform: 0.9859106260502786\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.21\n", + "Adstocked value: 702,316.54\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0365\n", + "Raw spend: 702316.2054331425\n", + "After adstock: 702316.5387664759\n", + "After hill transform: 0.7036997871546457\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56214306474\n", + "After adstock: 106915.89547639807\n", + "After hill transform: 0.9833648157360613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.71\n", + "Adstocked value: 44,349.89\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1365\n", + "Raw spend: 44349.7102678111\n", + "After adstock: 44349.886738399335\n", + "After hill transform: 0.9859106260502786\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.21\n", + "Adstocked value: 702,316.54\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0365\n", + "Raw spend: 702316.2054331425\n", + "After adstock: 702316.5387664759\n", + "After hill transform: 0.7036997871546457\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56214304984\n", + "After adstock: 106915.89547638317\n", + "After hill transform: 0.9833648157360553\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.71\n", + "Adstocked value: 44,349.89\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1365\n", + "Raw spend: 44349.710267826\n", + "After adstock: 44349.886738414236\n", + "After hill transform: 0.9859106260502916\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222528172\n", + "After adstock: 455904.44475039426\n", + "After hill transform: 0.9531672654247686\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.08\n", + "Adstocked value: 702,316.42\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0335\n", + "Raw spend: 702316.0829297908\n", + "After adstock: 702316.4162631242\n", + "After hill transform: 0.7036997658249105\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.89\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0578\n", + "Raw spend: 106915.56142442349\n", + "After adstock: 106915.89475775682\n", + "After hill transform: 0.9833648154466004\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.84\n", + "Adstocked value: 44,350.01\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1396\n", + "Raw spend: 44349.8362236884\n", + "After adstock: 44350.01269427664\n", + "After hill transform: 0.9859107355398107\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222528172\n", + "After adstock: 455904.44475039426\n", + "After hill transform: 0.9531672654247686\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.08\n", + "Adstocked value: 702,316.42\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0335\n", + "Raw spend: 702316.0829297908\n", + "After adstock: 702316.4162631242\n", + "After hill transform: 0.7036997658249105\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.89\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0578\n", + "Raw spend: 106915.56142442349\n", + "After adstock: 106915.89475775682\n", + "After hill transform: 0.9833648154466004\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.84\n", + "Adstocked value: 44,350.01\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1396\n", + "Raw spend: 44349.8362236884\n", + "After adstock: 44350.01269427664\n", + "After hill transform: 0.9859107355398107\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252818086\n", + "After adstock: 455904.4447504031\n", + "After hill transform: 0.9531672654247711\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.15\n", + "Adstocked value: 702,316.48\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0351\n", + "Raw spend: 702316.1476525979\n", + "After adstock: 702316.4809859312\n", + "After hill transform: 0.7036997770941565\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0578\n", + "Raw spend: 106915.56180409894\n", + "After adstock: 106915.89513743226\n", + "After hill transform: 0.9833648155995296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.77\n", + "Adstocked value: 44,349.95\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1380\n", + "Raw spend: 44349.76967679131\n", + "After adstock: 44349.946147379545\n", + "After hill transform: 0.9859106776928032\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252818086\n", + "After adstock: 455904.4447504031\n", + "After hill transform: 0.9531672654247711\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.15\n", + "Adstocked value: 702,316.48\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0351\n", + "Raw spend: 702316.1476525979\n", + "After adstock: 702316.4809859312\n", + "After hill transform: 0.7036997770941565\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0578\n", + "Raw spend: 106915.56180409894\n", + "After adstock: 106915.89513743226\n", + "After hill transform: 0.9833648155995296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.77\n", + "Adstocked value: 44,349.95\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1380\n", + "Raw spend: 44349.76967679131\n", + "After adstock: 44349.946147379545\n", + "After hill transform: 0.9859106776928032\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222528185\n", + "After adstock: 455904.44475040725\n", + "After hill transform: 0.9531672654247724\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.18\n", + "Adstocked value: 702,316.51\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0359\n", + "Raw spend: 702316.1781766017\n", + "After adstock: 702316.511509935\n", + "After hill transform: 0.7036997824088591\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56198315814\n", + "After adstock: 106915.89531649147\n", + "After hill transform: 0.9833648156716527\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.74\n", + "Adstocked value: 44,349.91\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1372\n", + "Raw spend: 44349.738292526104\n", + "After adstock: 44349.91476311434\n", + "After hill transform: 0.9859106504113924\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222528185\n", + "After adstock: 455904.44475040725\n", + "After hill transform: 0.9531672654247724\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.18\n", + "Adstocked value: 702,316.51\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0359\n", + "Raw spend: 702316.1781766017\n", + "After adstock: 702316.511509935\n", + "After hill transform: 0.7036997824088591\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56198315814\n", + "After adstock: 106915.89531649147\n", + "After hill transform: 0.9833648156716527\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.74\n", + "Adstocked value: 44,349.91\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1372\n", + "Raw spend: 44349.738292526104\n", + "After adstock: 44349.91476311434\n", + "After hill transform: 0.9859106504113924\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222528187\n", + "After adstock: 455904.4447504092\n", + "After hill transform: 0.9531672654247729\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.19\n", + "Adstocked value: 702,316.53\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0362\n", + "Raw spend: 702316.1925747475\n", + "After adstock: 702316.5259080809\n", + "After hill transform: 0.7036997849157997\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56206762022\n", + "After adstock: 106915.89540095355\n", + "After hill transform: 0.983364815705673\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.72\n", + "Adstocked value: 44,349.90\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1368\n", + "Raw spend: 44349.7234885957\n", + "After adstock: 44349.89995918394\n", + "After hill transform: 0.98591063754275\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222528187\n", + "After adstock: 455904.4447504092\n", + "After hill transform: 0.9531672654247729\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.19\n", + "Adstocked value: 702,316.53\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0362\n", + "Raw spend: 702316.1925747475\n", + "After adstock: 702316.5259080809\n", + "After hill transform: 0.7036997849157997\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56206762022\n", + "After adstock: 106915.89540095355\n", + "After hill transform: 0.983364815705673\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.72\n", + "Adstocked value: 44,349.90\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1368\n", + "Raw spend: 44349.7234885957\n", + "After adstock: 44349.89995918394\n", + "After hill transform: 0.98591063754275\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281879\n", + "After adstock: 455904.44475041016\n", + "After hill transform: 0.9531672654247733\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.20\n", + "Adstocked value: 702,316.53\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0364\n", + "Raw spend: 702316.1993670476\n", + "After adstock: 702316.532700381\n", + "After hill transform: 0.7036997860984445\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56210746506\n", + "After adstock: 106915.89544079838\n", + "After hill transform: 0.9833648157217221\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.72\n", + "Adstocked value: 44,349.89\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1367\n", + "Raw spend: 44349.71650486741\n", + "After adstock: 44349.892975455645\n", + "After hill transform: 0.985910631471985\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281879\n", + "After adstock: 455904.44475041016\n", + "After hill transform: 0.9531672654247733\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.20\n", + "Adstocked value: 702,316.53\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0364\n", + "Raw spend: 702316.1993670476\n", + "After adstock: 702316.532700381\n", + "After hill transform: 0.7036997860984445\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56210746506\n", + "After adstock: 106915.89544079838\n", + "After hill transform: 0.9833648157217221\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.72\n", + "Adstocked value: 44,349.89\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1367\n", + "Raw spend: 44349.71650486741\n", + "After adstock: 44349.892975455645\n", + "After hill transform: 0.985910631471985\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281883\n", + "After adstock: 455904.44475041056\n", + "After hill transform: 0.9531672654247734\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.20\n", + "Adstocked value: 702,316.54\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0365\n", + "Raw spend: 702316.2025713581\n", + "After adstock: 702316.5359046914\n", + "After hill transform: 0.7036997866563646\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56212626211\n", + "After adstock: 106915.89545959544\n", + "After hill transform: 0.9833648157292934\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.71\n", + "Adstocked value: 44,349.89\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1366\n", + "Raw spend: 44349.71321024949\n", + "After adstock: 44349.889680837725\n", + "After hill transform: 0.985910628608062\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281883\n", + "After adstock: 455904.44475041056\n", + "After hill transform: 0.9531672654247734\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.20\n", + "Adstocked value: 702,316.54\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0365\n", + "Raw spend: 702316.2025713581\n", + "After adstock: 702316.5359046914\n", + "After hill transform: 0.7036997866563646\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56212626211\n", + "After adstock: 106915.89545959544\n", + "After hill transform: 0.9833648157292934\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.71\n", + "Adstocked value: 44,349.89\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1366\n", + "Raw spend: 44349.71321024949\n", + "After adstock: 44349.889680837725\n", + "After hill transform: 0.985910628608062\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252818855\n", + "After adstock: 455904.4447504108\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.20\n", + "Adstocked value: 702,316.54\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0365\n", + "Raw spend: 702316.2040831008\n", + "After adstock: 702316.5374164341\n", + "After hill transform: 0.7036997869195825\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56213513025\n", + "After adstock: 106915.89546846358\n", + "After hill transform: 0.9833648157328655\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.71\n", + "Adstocked value: 44,349.89\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1366\n", + "Raw spend: 44349.71165590113\n", + "After adstock: 44349.888126489364\n", + "After hill transform: 0.9859106272569084\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252818855\n", + "After adstock: 455904.4447504108\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.20\n", + "Adstocked value: 702,316.54\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0365\n", + "Raw spend: 702316.2040831008\n", + "After adstock: 702316.5374164341\n", + "After hill transform: 0.7036997869195825\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56213513025\n", + "After adstock: 106915.89546846358\n", + "After hill transform: 0.9833648157328655\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.71\n", + "Adstocked value: 44,349.89\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1366\n", + "Raw spend: 44349.71165590113\n", + "After adstock: 44349.888126489364\n", + "After hill transform: 0.9859106272569084\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252818866\n", + "After adstock: 455904.4447504109\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.20\n", + "Adstocked value: 702,316.54\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0365\n", + "Raw spend: 702316.2047962383\n", + "After adstock: 702316.5381295717\n", + "After hill transform: 0.7036997870437508\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56213931365\n", + "After adstock: 106915.89547264698\n", + "After hill transform: 0.9833648157345505\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.71\n", + "Adstocked value: 44,349.89\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1365\n", + "Raw spend: 44349.710922665145\n", + "After adstock: 44349.88739325338\n", + "After hill transform: 0.9859106266195259\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252818866\n", + "After adstock: 455904.4447504109\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.20\n", + "Adstocked value: 702,316.54\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0365\n", + "Raw spend: 702316.2047962383\n", + "After adstock: 702316.5381295717\n", + "After hill transform: 0.7036997870437508\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56213931365\n", + "After adstock: 106915.89547264698\n", + "After hill transform: 0.9833648157345505\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.71\n", + "Adstocked value: 44,349.89\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1365\n", + "Raw spend: 44349.710922665145\n", + "After adstock: 44349.88739325338\n", + "After hill transform: 0.9859106266195259\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252818866\n", + "After adstock: 455904.4447504109\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.21\n", + "Adstocked value: 702,316.54\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0365\n", + "Raw spend: 702316.2051327468\n", + "After adstock: 702316.5384660802\n", + "After hill transform: 0.7036997871023422\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56214128766\n", + "After adstock: 106915.895474621\n", + "After hill transform: 0.9833648157353456\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.71\n", + "Adstocked value: 44,349.89\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1365\n", + "Raw spend: 44349.710576672886\n", + "After adstock: 44349.88704726112\n", + "After hill transform: 0.9859106263187639\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252818866\n", + "After adstock: 455904.4447504109\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.21\n", + "Adstocked value: 702,316.54\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0365\n", + "Raw spend: 702316.2051327468\n", + "After adstock: 702316.5384660802\n", + "After hill transform: 0.7036997871023422\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56214128766\n", + "After adstock: 106915.895474621\n", + "After hill transform: 0.9833648157353456\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.71\n", + "Adstocked value: 44,349.89\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1365\n", + "Raw spend: 44349.710576672886\n", + "After adstock: 44349.88704726112\n", + "After hill transform: 0.9859106263187639\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.21\n", + "Adstocked value: 702,316.54\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0365\n", + "Raw spend: 702316.2052914486\n", + "After adstock: 702316.538624782\n", + "After hill transform: 0.7036997871299745\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56214221864\n", + "After adstock: 106915.89547555197\n", + "After hill transform: 0.9833648157357205\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.71\n", + "Adstocked value: 44,349.89\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1365\n", + "Raw spend: 44349.7104134983\n", + "After adstock: 44349.88688408654\n", + "After hill transform: 0.9859106261769206\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.21\n", + "Adstocked value: 702,316.54\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0365\n", + "Raw spend: 702316.2052914486\n", + "After adstock: 702316.538624782\n", + "After hill transform: 0.7036997871299745\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56214221864\n", + "After adstock: 106915.89547555197\n", + "After hill transform: 0.9833648157357205\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.71\n", + "Adstocked value: 44,349.89\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1365\n", + "Raw spend: 44349.7104134983\n", + "After adstock: 44349.88688408654\n", + "After hill transform: 0.9859106261769206\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.21\n", + "Adstocked value: 702,316.54\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0365\n", + "Raw spend: 702316.2053663853\n", + "After adstock: 702316.5386997187\n", + "After hill transform: 0.7036997871430222\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56214265824\n", + "After adstock: 106915.89547599157\n", + "After hill transform: 0.9833648157358976\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.71\n", + "Adstocked value: 44,349.89\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1365\n", + "Raw spend: 44349.710336449716\n", + "After adstock: 44349.886807037954\n", + "After hill transform: 0.9859106261099443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.21\n", + "Adstocked value: 702,316.54\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0365\n", + "Raw spend: 702316.2053663853\n", + "After adstock: 702316.5386997187\n", + "After hill transform: 0.7036997871430222\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56214265824\n", + "After adstock: 106915.89547599157\n", + "After hill transform: 0.9833648157358976\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.71\n", + "Adstocked value: 44,349.89\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1365\n", + "Raw spend: 44349.710336449716\n", + "After adstock: 44349.886807037954\n", + "After hill transform: 0.9859106261099443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282036\n", + "After adstock: 455904.4447504259\n", + "After hill transform: 0.9531672654247778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.21\n", + "Adstocked value: 702,316.54\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0365\n", + "Raw spend: 702316.2053663853\n", + "After adstock: 702316.5386997187\n", + "After hill transform: 0.7036997871430222\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56214265824\n", + "After adstock: 106915.89547599157\n", + "After hill transform: 0.9833648157358976\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.71\n", + "Adstocked value: 44,349.89\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1365\n", + "Raw spend: 44349.710336449716\n", + "After adstock: 44349.886807037954\n", + "After hill transform: 0.9859106261099443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.21\n", + "Adstocked value: 702,316.54\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0365\n", + "Raw spend: 702316.2053664002\n", + "After adstock: 702316.5386997336\n", + "After hill transform: 0.7036997871430247\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56214265824\n", + "After adstock: 106915.89547599157\n", + "After hill transform: 0.9833648157358976\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.71\n", + "Adstocked value: 44,349.89\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1365\n", + "Raw spend: 44349.710336449716\n", + "After adstock: 44349.886807037954\n", + "After hill transform: 0.9859106261099443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.21\n", + "Adstocked value: 702,316.54\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0365\n", + "Raw spend: 702316.2053663853\n", + "After adstock: 702316.5386997187\n", + "After hill transform: 0.7036997871430222\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56214267314\n", + "After adstock: 106915.89547600647\n", + "After hill transform: 0.9833648157359036\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.71\n", + "Adstocked value: 44,349.89\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1365\n", + "Raw spend: 44349.710336449716\n", + "After adstock: 44349.886807037954\n", + "After hill transform: 0.9859106261099443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.21\n", + "Adstocked value: 702,316.54\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0365\n", + "Raw spend: 702316.2053663853\n", + "After adstock: 702316.5386997187\n", + "After hill transform: 0.7036997871430222\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56214265824\n", + "After adstock: 106915.89547599157\n", + "After hill transform: 0.9833648157358976\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.71\n", + "Adstocked value: 44,349.89\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1365\n", + "Raw spend: 44349.71033646462\n", + "After adstock: 44349.886807052855\n", + "After hill transform: 0.9859106261099573\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.21\n", + "Adstocked value: 702,316.54\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0365\n", + "Raw spend: 702316.2053663853\n", + "After adstock: 702316.5386997187\n", + "After hill transform: 0.7036997871430222\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56214265824\n", + "After adstock: 106915.89547599157\n", + "After hill transform: 0.9833648157358976\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.71\n", + "Adstocked value: 44,349.89\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1365\n", + "Raw spend: 44349.710336449716\n", + "After adstock: 44349.886807037954\n", + "After hill transform: 0.9859106261099443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282036\n", + "After adstock: 455904.4447504259\n", + "After hill transform: 0.9531672654247778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.21\n", + "Adstocked value: 702,316.54\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0365\n", + "Raw spend: 702316.2053663853\n", + "After adstock: 702316.5386997187\n", + "After hill transform: 0.7036997871430222\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56214265824\n", + "After adstock: 106915.89547599157\n", + "After hill transform: 0.9833648157358976\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.71\n", + "Adstocked value: 44,349.89\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1365\n", + "Raw spend: 44349.710336449716\n", + "After adstock: 44349.886807037954\n", + "After hill transform: 0.9859106261099443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.21\n", + "Adstocked value: 702,316.54\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0365\n", + "Raw spend: 702316.2053664002\n", + "After adstock: 702316.5386997336\n", + "After hill transform: 0.7036997871430247\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56214265824\n", + "After adstock: 106915.89547599157\n", + "After hill transform: 0.9833648157358976\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.71\n", + "Adstocked value: 44,349.89\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1365\n", + "Raw spend: 44349.710336449716\n", + "After adstock: 44349.886807037954\n", + "After hill transform: 0.9859106261099443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.21\n", + "Adstocked value: 702,316.54\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0365\n", + "Raw spend: 702316.2053663853\n", + "After adstock: 702316.5386997187\n", + "After hill transform: 0.7036997871430222\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56214267314\n", + "After adstock: 106915.89547600647\n", + "After hill transform: 0.9833648157359036\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.71\n", + "Adstocked value: 44,349.89\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1365\n", + "Raw spend: 44349.710336449716\n", + "After adstock: 44349.886807037954\n", + "After hill transform: 0.9859106261099443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.21\n", + "Adstocked value: 702,316.54\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0365\n", + "Raw spend: 702316.2053663853\n", + "After adstock: 702316.5386997187\n", + "After hill transform: 0.7036997871430222\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56214265824\n", + "After adstock: 106915.89547599157\n", + "After hill transform: 0.9833648157358976\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.71\n", + "Adstocked value: 44,349.89\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1365\n", + "Raw spend: 44349.71033646462\n", + "After adstock: 44349.886807052855\n", + "After hill transform: 0.9859106261099573\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252818855\n", + "After adstock: 455904.4447504108\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,315.59\n", + "Adstocked value: 702,315.93\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0213\n", + "Raw spend: 702315.5928496271\n", + "After adstock: 702315.9261829605\n", + "After hill transform: 0.7036996804943\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.89\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0578\n", + "Raw spend: 106915.5585495266\n", + "After adstock: 106915.89188285993\n", + "After hill transform: 0.9833648142886225\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,350.34\n", + "Adstocked value: 44,350.52\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1518\n", + "Raw spend: 44350.34011577263\n", + "After adstock: 44350.51658636087\n", + "After hill transform: 0.9859111735460503\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252818855\n", + "After adstock: 455904.4447504108\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,315.59\n", + "Adstocked value: 702,315.93\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0213\n", + "Raw spend: 702315.5928496271\n", + "After adstock: 702315.9261829605\n", + "After hill transform: 0.7036996804943\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.89\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0578\n", + "Raw spend: 106915.5585495266\n", + "After adstock: 106915.89188285993\n", + "After hill transform: 0.9833648142886225\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,350.34\n", + "Adstocked value: 44,350.52\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1518\n", + "Raw spend: 44350.34011577263\n", + "After adstock: 44350.51658636087\n", + "After hill transform: 0.9859111735460503\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252818866\n", + "After adstock: 455904.4447504109\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,315.92\n", + "Adstocked value: 702,316.25\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0294\n", + "Raw spend: 702315.9167314915\n", + "After adstock: 702316.2500648248\n", + "After hill transform: 0.7036997368871991\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.89\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0578\n", + "Raw spend: 106915.5604494749\n", + "After adstock: 106915.89378280823\n", + "After hill transform: 0.9833648150539014\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,350.01\n", + "Adstocked value: 44,350.18\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1437\n", + "Raw spend: 44350.00710594314\n", + "After adstock: 44350.18357653138\n", + "After hill transform: 0.9859108840806096\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252818866\n", + "After adstock: 455904.4447504109\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,315.92\n", + "Adstocked value: 702,316.25\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0294\n", + "Raw spend: 702315.9167314915\n", + "After adstock: 702316.2500648248\n", + "After hill transform: 0.7036997368871991\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.89\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0578\n", + "Raw spend: 106915.5604494749\n", + "After adstock: 106915.89378280823\n", + "After hill transform: 0.9833648150539014\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,350.01\n", + "Adstocked value: 44,350.18\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1437\n", + "Raw spend: 44350.00710594314\n", + "After adstock: 44350.18357653138\n", + "After hill transform: 0.9859108840806096\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252818866\n", + "After adstock: 455904.4447504109\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.07\n", + "Adstocked value: 702,316.40\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0332\n", + "Raw spend: 702316.0692667902\n", + "After adstock: 702316.4026001235\n", + "After hill transform: 0.7036997634459697\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.89\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0578\n", + "Raw spend: 106915.56134427394\n", + "After adstock: 106915.89467760727\n", + "After hill transform: 0.9833648154143169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.85\n", + "Adstocked value: 44,350.03\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1399\n", + "Raw spend: 44349.8502717408\n", + "After adstock: 44350.026742329035\n", + "After hill transform: 0.9859107477512751\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252818866\n", + "After adstock: 455904.4447504109\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.07\n", + "Adstocked value: 702,316.40\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0332\n", + "Raw spend: 702316.0692667902\n", + "After adstock: 702316.4026001235\n", + "After hill transform: 0.7036997634459697\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.89\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0578\n", + "Raw spend: 106915.56134427394\n", + "After adstock: 106915.89467760727\n", + "After hill transform: 0.9833648154143169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.85\n", + "Adstocked value: 44,350.03\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1399\n", + "Raw spend: 44349.8502717408\n", + "After adstock: 44350.026742329035\n", + "After hill transform: 0.9859107477512751\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.14\n", + "Adstocked value: 702,316.47\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0349\n", + "Raw spend: 702316.1411722766\n", + "After adstock: 702316.47450561\n", + "After hill transform: 0.7036997759658319\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0578\n", + "Raw spend: 106915.56176608424\n", + "After adstock: 106915.89509941757\n", + "After hill transform: 0.9833648155842176\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.78\n", + "Adstocked value: 44,349.95\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1381\n", + "Raw spend: 44349.7763397415\n", + "After adstock: 44349.952810329734\n", + "After hill transform: 0.9859106834846989\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.14\n", + "Adstocked value: 702,316.47\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0349\n", + "Raw spend: 702316.1411722766\n", + "After adstock: 702316.47450561\n", + "After hill transform: 0.7036997759658319\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0578\n", + "Raw spend: 106915.56176608424\n", + "After adstock: 106915.89509941757\n", + "After hill transform: 0.9833648155842176\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.78\n", + "Adstocked value: 44,349.95\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1381\n", + "Raw spend: 44349.7763397415\n", + "After adstock: 44349.952810329734\n", + "After hill transform: 0.9859106834846989\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.18\n", + "Adstocked value: 702,316.51\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0358\n", + "Raw spend: 702316.1750836356\n", + "After adstock: 702316.508416969\n", + "After hill transform: 0.7036997818703258\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56196501428\n", + "After adstock: 106915.8952983476\n", + "After hill transform: 0.9833648156643445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.74\n", + "Adstocked value: 44,349.92\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1373\n", + "Raw spend: 44349.74147265832\n", + "After adstock: 44349.91794324656\n", + "After hill transform: 0.9859106531757902\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.18\n", + "Adstocked value: 702,316.51\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0358\n", + "Raw spend: 702316.1750836356\n", + "After adstock: 702316.508416969\n", + "After hill transform: 0.7036997818703258\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56196501428\n", + "After adstock: 106915.8952983476\n", + "After hill transform: 0.9833648156643445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.74\n", + "Adstocked value: 44,349.92\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1373\n", + "Raw spend: 44349.74147265832\n", + "After adstock: 44349.91794324656\n", + "After hill transform: 0.9859106531757902\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.19\n", + "Adstocked value: 702,316.52\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0362\n", + "Raw spend: 702316.1910800317\n", + "After adstock: 702316.524413365\n", + "After hill transform: 0.7036997846555465\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56205885195\n", + "After adstock: 106915.89539218528\n", + "After hill transform: 0.9833648157021413\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.73\n", + "Adstocked value: 44,349.90\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1369\n", + "Raw spend: 44349.72502543575\n", + "After adstock: 44349.90149602399\n", + "After hill transform: 0.9859106388786828\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.19\n", + "Adstocked value: 702,316.52\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0362\n", + "Raw spend: 702316.1910800317\n", + "After adstock: 702316.524413365\n", + "After hill transform: 0.7036997846555465\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56205885195\n", + "After adstock: 106915.89539218528\n", + "After hill transform: 0.9833648157021413\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.73\n", + "Adstocked value: 44,349.90\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1369\n", + "Raw spend: 44349.72502543575\n", + "After adstock: 44349.90149602399\n", + "After hill transform: 0.9859106388786828\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.20\n", + "Adstocked value: 702,316.53\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0364\n", + "Raw spend: 702316.1986263217\n", + "After adstock: 702316.5319596551\n", + "After hill transform: 0.7036997859694727\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56210311984\n", + "After adstock: 106915.89543645317\n", + "After hill transform: 0.983364815719972\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.72\n", + "Adstocked value: 44,349.89\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1367\n", + "Raw spend: 44349.71726646854\n", + "After adstock: 44349.89373705678\n", + "After hill transform: 0.9859106321340243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.20\n", + "Adstocked value: 702,316.53\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0364\n", + "Raw spend: 702316.1986263217\n", + "After adstock: 702316.5319596551\n", + "After hill transform: 0.7036997859694727\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56210311984\n", + "After adstock: 106915.89543645317\n", + "After hill transform: 0.983364815719972\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.72\n", + "Adstocked value: 44,349.89\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1367\n", + "Raw spend: 44349.71726646854\n", + "After adstock: 44349.89373705678\n", + "After hill transform: 0.9859106321340243\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.20\n", + "Adstocked value: 702,316.54\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0365\n", + "Raw spend: 702316.2021865181\n", + "After adstock: 702316.5355198515\n", + "After hill transform: 0.7036997865893581\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56212400457\n", + "After adstock: 106915.8954573379\n", + "After hill transform: 0.9833648157283842\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.71\n", + "Adstocked value: 44,349.89\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1366\n", + "Raw spend: 44349.71360593507\n", + "After adstock: 44349.890076523305\n", + "After hill transform: 0.9859106289520209\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.20\n", + "Adstocked value: 702,316.54\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0365\n", + "Raw spend: 702316.2021865181\n", + "After adstock: 702316.5355198515\n", + "After hill transform: 0.7036997865893581\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56212400457\n", + "After adstock: 106915.8954573379\n", + "After hill transform: 0.9833648157283842\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.71\n", + "Adstocked value: 44,349.89\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1366\n", + "Raw spend: 44349.71360593507\n", + "After adstock: 44349.890076523305\n", + "After hill transform: 0.9859106289520209\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.20\n", + "Adstocked value: 702,316.54\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0365\n", + "Raw spend: 702316.2038661287\n", + "After adstock: 702316.5371994621\n", + "After hill transform: 0.7036997868818042\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56213385747\n", + "After adstock: 106915.8954671908\n", + "After hill transform: 0.9833648157323527\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.71\n", + "Adstocked value: 44,349.89\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1366\n", + "Raw spend: 44349.71187898808\n", + "After adstock: 44349.888349576315\n", + "After hill transform: 0.9859106274508319\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.20\n", + "Adstocked value: 702,316.54\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0365\n", + "Raw spend: 702316.2038661287\n", + "After adstock: 702316.5371994621\n", + "After hill transform: 0.7036997868818042\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56213385747\n", + "After adstock: 106915.8954671908\n", + "After hill transform: 0.9833648157323527\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.71\n", + "Adstocked value: 44,349.89\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1366\n", + "Raw spend: 44349.71187898808\n", + "After adstock: 44349.888349576315\n", + "After hill transform: 0.9859106274508319\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.20\n", + "Adstocked value: 702,316.54\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0365\n", + "Raw spend: 702316.2046585748\n", + "After adstock: 702316.5379919081\n", + "After hill transform: 0.7036997870197814\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.5621385061\n", + "After adstock: 106915.89547183942\n", + "After hill transform: 0.9833648157342252\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.71\n", + "Adstocked value: 44,349.89\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1365\n", + "Raw spend: 44349.71106420847\n", + "After adstock: 44349.88753479671\n", + "After hill transform: 0.9859106267425657\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.20\n", + "Adstocked value: 702,316.54\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0365\n", + "Raw spend: 702316.2046585748\n", + "After adstock: 702316.5379919081\n", + "After hill transform: 0.7036997870197814\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.5621385061\n", + "After adstock: 106915.89547183942\n", + "After hill transform: 0.9833648157342252\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.71\n", + "Adstocked value: 44,349.89\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1365\n", + "Raw spend: 44349.71106420847\n", + "After adstock: 44349.88753479671\n", + "After hill transform: 0.9859106267425657\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.21\n", + "Adstocked value: 702,316.54\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0365\n", + "Raw spend: 702316.2050325312\n", + "After adstock: 702316.5383658645\n", + "After hill transform: 0.703699787084893\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.5621406998\n", + "After adstock: 106915.89547403312\n", + "After hill transform: 0.9833648157351087\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.71\n", + "Adstocked value: 44,349.89\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1365\n", + "Raw spend: 44349.710679712836\n", + "After adstock: 44349.887150301074\n", + "After hill transform: 0.9859106264083338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.21\n", + "Adstocked value: 702,316.54\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0365\n", + "Raw spend: 702316.2050325312\n", + "After adstock: 702316.5383658645\n", + "After hill transform: 0.703699787084893\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.5621406998\n", + "After adstock: 106915.89547403312\n", + "After hill transform: 0.9833648157351087\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.71\n", + "Adstocked value: 44,349.89\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1365\n", + "Raw spend: 44349.710679712836\n", + "After adstock: 44349.887150301074\n", + "After hill transform: 0.9859106264083338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282036\n", + "After adstock: 455904.4447504259\n", + "After hill transform: 0.9531672654247778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.21\n", + "Adstocked value: 702,316.54\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0365\n", + "Raw spend: 702316.2050325312\n", + "After adstock: 702316.5383658645\n", + "After hill transform: 0.703699787084893\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.5621406998\n", + "After adstock: 106915.89547403312\n", + "After hill transform: 0.9833648157351087\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.71\n", + "Adstocked value: 44,349.89\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1365\n", + "Raw spend: 44349.710679712836\n", + "After adstock: 44349.887150301074\n", + "After hill transform: 0.9859106264083338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.21\n", + "Adstocked value: 702,316.54\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0365\n", + "Raw spend: 702316.2050325461\n", + "After adstock: 702316.5383658794\n", + "After hill transform: 0.7036997870848957\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.5621406998\n", + "After adstock: 106915.89547403312\n", + "After hill transform: 0.9833648157351087\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.71\n", + "Adstocked value: 44,349.89\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1365\n", + "Raw spend: 44349.710679712836\n", + "After adstock: 44349.887150301074\n", + "After hill transform: 0.9859106264083338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.21\n", + "Adstocked value: 702,316.54\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0365\n", + "Raw spend: 702316.2050325312\n", + "After adstock: 702316.5383658645\n", + "After hill transform: 0.703699787084893\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.5621407147\n", + "After adstock: 106915.89547404803\n", + "After hill transform: 0.9833648157351148\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.71\n", + "Adstocked value: 44,349.89\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1365\n", + "Raw spend: 44349.710679712836\n", + "After adstock: 44349.887150301074\n", + "After hill transform: 0.9859106264083338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.21\n", + "Adstocked value: 702,316.54\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0365\n", + "Raw spend: 702316.2050325312\n", + "After adstock: 702316.5383658645\n", + "After hill transform: 0.703699787084893\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.5621406998\n", + "After adstock: 106915.89547403312\n", + "After hill transform: 0.9833648157351087\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.71\n", + "Adstocked value: 44,349.89\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1365\n", + "Raw spend: 44349.71067972774\n", + "After adstock: 44349.887150315975\n", + "After hill transform: 0.9859106264083468\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.21\n", + "Adstocked value: 702,316.54\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0365\n", + "Raw spend: 702316.2050325312\n", + "After adstock: 702316.5383658645\n", + "After hill transform: 0.703699787084893\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.5621406998\n", + "After adstock: 106915.89547403312\n", + "After hill transform: 0.9833648157351087\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.71\n", + "Adstocked value: 44,349.89\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1365\n", + "Raw spend: 44349.710679712836\n", + "After adstock: 44349.887150301074\n", + "After hill transform: 0.9859106264083338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282036\n", + "After adstock: 455904.4447504259\n", + "After hill transform: 0.9531672654247778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.21\n", + "Adstocked value: 702,316.54\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0365\n", + "Raw spend: 702316.2050325312\n", + "After adstock: 702316.5383658645\n", + "After hill transform: 0.703699787084893\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.5621406998\n", + "After adstock: 106915.89547403312\n", + "After hill transform: 0.9833648157351087\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.71\n", + "Adstocked value: 44,349.89\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1365\n", + "Raw spend: 44349.710679712836\n", + "After adstock: 44349.887150301074\n", + "After hill transform: 0.9859106264083338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.21\n", + "Adstocked value: 702,316.54\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0365\n", + "Raw spend: 702316.2050325461\n", + "After adstock: 702316.5383658794\n", + "After hill transform: 0.7036997870848957\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.5621406998\n", + "After adstock: 106915.89547403312\n", + "After hill transform: 0.9833648157351087\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.71\n", + "Adstocked value: 44,349.89\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1365\n", + "Raw spend: 44349.710679712836\n", + "After adstock: 44349.887150301074\n", + "After hill transform: 0.9859106264083338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.21\n", + "Adstocked value: 702,316.54\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0365\n", + "Raw spend: 702316.2050325312\n", + "After adstock: 702316.5383658645\n", + "After hill transform: 0.703699787084893\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.5621407147\n", + "After adstock: 106915.89547404803\n", + "After hill transform: 0.9833648157351148\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.71\n", + "Adstocked value: 44,349.89\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1365\n", + "Raw spend: 44349.710679712836\n", + "After adstock: 44349.887150301074\n", + "After hill transform: 0.9859106264083338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281887\n", + "After adstock: 455904.44475041097\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.21\n", + "Adstocked value: 702,316.54\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0365\n", + "Raw spend: 702316.2050325312\n", + "After adstock: 702316.5383658645\n", + "After hill transform: 0.703699787084893\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.5621406998\n", + "After adstock: 106915.89547403312\n", + "After hill transform: 0.9833648157351087\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.71\n", + "Adstocked value: 44,349.89\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1365\n", + "Raw spend: 44349.71067972774\n", + "After adstock: 44349.887150315975\n", + "After hill transform: 0.9859106264083468\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282032\n", + "After adstock: 455904.44475042546\n", + "After hill transform: 0.9531672654247777\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.20\n", + "Adstocked value: 702,316.53\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0364\n", + "Raw spend: 702316.1986214735\n", + "After adstock: 702316.5319548069\n", + "After hill transform: 0.7036997859686285\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56212030655\n", + "After adstock: 106915.89545363988\n", + "After hill transform: 0.9833648157268946\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.72\n", + "Adstocked value: 44,349.89\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1367\n", + "Raw spend: 44349.71733038077\n", + "After adstock: 44349.89380096901\n", + "After hill transform: 0.9859106321895815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282032\n", + "After adstock: 455904.44475042546\n", + "After hill transform: 0.9531672654247777\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.20\n", + "Adstocked value: 702,316.53\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0364\n", + "Raw spend: 702316.1986214735\n", + "After adstock: 702316.5319548069\n", + "After hill transform: 0.7036997859686285\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56212030655\n", + "After adstock: 106915.89545363988\n", + "After hill transform: 0.9833648157268946\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.72\n", + "Adstocked value: 44,349.89\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1367\n", + "Raw spend: 44349.71733038077\n", + "After adstock: 44349.89380096901\n", + "After hill transform: 0.9859106321895815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281883\n", + "After adstock: 455904.44475041056\n", + "After hill transform: 0.9531672654247734\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.20\n", + "Adstocked value: 702,316.53\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0364\n", + "Raw spend: 702316.1986214735\n", + "After adstock: 702316.5319548069\n", + "After hill transform: 0.7036997859686285\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56212030655\n", + "After adstock: 106915.89545363988\n", + "After hill transform: 0.9833648157268946\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.72\n", + "Adstocked value: 44,349.89\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1367\n", + "Raw spend: 44349.71733038077\n", + "After adstock: 44349.89380096901\n", + "After hill transform: 0.9859106321895815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282032\n", + "After adstock: 455904.44475042546\n", + "After hill transform: 0.9531672654247777\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.20\n", + "Adstocked value: 702,316.53\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0364\n", + "Raw spend: 702316.1986214884\n", + "After adstock: 702316.5319548218\n", + "After hill transform: 0.7036997859686311\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56212030655\n", + "After adstock: 106915.89545363988\n", + "After hill transform: 0.9833648157268946\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.72\n", + "Adstocked value: 44,349.89\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1367\n", + "Raw spend: 44349.71733038077\n", + "After adstock: 44349.89380096901\n", + "After hill transform: 0.9859106321895815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282032\n", + "After adstock: 455904.44475042546\n", + "After hill transform: 0.9531672654247777\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.20\n", + "Adstocked value: 702,316.53\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0364\n", + "Raw spend: 702316.1986214735\n", + "After adstock: 702316.5319548069\n", + "After hill transform: 0.7036997859686285\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56212032145\n", + "After adstock: 106915.89545365478\n", + "After hill transform: 0.9833648157269006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.72\n", + "Adstocked value: 44,349.89\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1367\n", + "Raw spend: 44349.71733038077\n", + "After adstock: 44349.89380096901\n", + "After hill transform: 0.9859106321895815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282032\n", + "After adstock: 455904.44475042546\n", + "After hill transform: 0.9531672654247777\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.20\n", + "Adstocked value: 702,316.53\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0364\n", + "Raw spend: 702316.1986214735\n", + "After adstock: 702316.5319548069\n", + "After hill transform: 0.7036997859686285\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56212030655\n", + "After adstock: 106915.89545363988\n", + "After hill transform: 0.9833648157268946\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.72\n", + "Adstocked value: 44,349.89\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1367\n", + "Raw spend: 44349.71733039567\n", + "After adstock: 44349.89380098391\n", + "After hill transform: 0.9859106321895944\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282032\n", + "After adstock: 455904.44475042546\n", + "After hill transform: 0.9531672654247777\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.20\n", + "Adstocked value: 702,316.53\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0364\n", + "Raw spend: 702316.1986214735\n", + "After adstock: 702316.5319548069\n", + "After hill transform: 0.7036997859686285\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56212030655\n", + "After adstock: 106915.89545363988\n", + "After hill transform: 0.9833648157268946\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.72\n", + "Adstocked value: 44,349.89\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1367\n", + "Raw spend: 44349.71733038077\n", + "After adstock: 44349.89380096901\n", + "After hill transform: 0.9859106321895815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281883\n", + "After adstock: 455904.44475041056\n", + "After hill transform: 0.9531672654247734\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.20\n", + "Adstocked value: 702,316.53\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0364\n", + "Raw spend: 702316.1986214735\n", + "After adstock: 702316.5319548069\n", + "After hill transform: 0.7036997859686285\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56212030655\n", + "After adstock: 106915.89545363988\n", + "After hill transform: 0.9833648157268946\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.72\n", + "Adstocked value: 44,349.89\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1367\n", + "Raw spend: 44349.71733038077\n", + "After adstock: 44349.89380096901\n", + "After hill transform: 0.9859106321895815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282032\n", + "After adstock: 455904.44475042546\n", + "After hill transform: 0.9531672654247777\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.20\n", + "Adstocked value: 702,316.53\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0364\n", + "Raw spend: 702316.1986214884\n", + "After adstock: 702316.5319548218\n", + "After hill transform: 0.7036997859686311\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56212030655\n", + "After adstock: 106915.89545363988\n", + "After hill transform: 0.9833648157268946\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.72\n", + "Adstocked value: 44,349.89\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1367\n", + "Raw spend: 44349.71733038077\n", + "After adstock: 44349.89380096901\n", + "After hill transform: 0.9859106321895815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282032\n", + "After adstock: 455904.44475042546\n", + "After hill transform: 0.9531672654247777\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.20\n", + "Adstocked value: 702,316.53\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0364\n", + "Raw spend: 702316.1986214735\n", + "After adstock: 702316.5319548069\n", + "After hill transform: 0.7036997859686285\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56212032145\n", + "After adstock: 106915.89545365478\n", + "After hill transform: 0.9833648157269006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.72\n", + "Adstocked value: 44,349.89\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1367\n", + "Raw spend: 44349.71733038077\n", + "After adstock: 44349.89380096901\n", + "After hill transform: 0.9859106321895815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282032\n", + "After adstock: 455904.44475042546\n", + "After hill transform: 0.9531672654247777\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.20\n", + "Adstocked value: 702,316.53\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0364\n", + "Raw spend: 702316.1986214735\n", + "After adstock: 702316.5319548069\n", + "After hill transform: 0.7036997859686285\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56212030655\n", + "After adstock: 106915.89545363988\n", + "After hill transform: 0.9833648157268946\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.72\n", + "Adstocked value: 44,349.89\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1367\n", + "Raw spend: 44349.71733039567\n", + "After adstock: 44349.89380098391\n", + "After hill transform: 0.9859106321895944\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222528187\n", + "After adstock: 455904.4447504092\n", + "After hill transform: 0.9531672654247729\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.16\n", + "Adstocked value: 702,316.50\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0355\n", + "Raw spend: 702316.1646423545\n", + "After adstock: 702316.4979756878\n", + "After hill transform: 0.7036997800523368\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56200773823\n", + "After adstock: 106915.89534107156\n", + "After hill transform: 0.9833648156815533\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.75\n", + "Adstocked value: 44,349.93\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1375\n", + "Raw spend: 44349.7525641791\n", + "After adstock: 44349.92903476734\n", + "After hill transform: 0.9859106628173259\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222528187\n", + "After adstock: 455904.4447504092\n", + "After hill transform: 0.9531672654247729\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.16\n", + "Adstocked value: 702,316.50\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0355\n", + "Raw spend: 702316.1646423545\n", + "After adstock: 702316.4979756878\n", + "After hill transform: 0.7036997800523368\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56200773823\n", + "After adstock: 106915.89534107156\n", + "After hill transform: 0.9833648156815533\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.75\n", + "Adstocked value: 44,349.93\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1375\n", + "Raw spend: 44349.7525641791\n", + "After adstock: 44349.92903476734\n", + "After hill transform: 0.9859106628173259\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282019\n", + "After adstock: 455904.4447504241\n", + "After hill transform: 0.9531672654247774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.16\n", + "Adstocked value: 702,316.50\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0355\n", + "Raw spend: 702316.1646423545\n", + "After adstock: 702316.4979756878\n", + "After hill transform: 0.7036997800523368\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56200773823\n", + "After adstock: 106915.89534107156\n", + "After hill transform: 0.9833648156815533\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.75\n", + "Adstocked value: 44,349.93\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1375\n", + "Raw spend: 44349.7525641791\n", + "After adstock: 44349.92903476734\n", + "After hill transform: 0.9859106628173259\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222528187\n", + "After adstock: 455904.4447504092\n", + "After hill transform: 0.9531672654247729\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.16\n", + "Adstocked value: 702,316.50\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0355\n", + "Raw spend: 702316.1646423694\n", + "After adstock: 702316.4979757027\n", + "After hill transform: 0.7036997800523392\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56200773823\n", + "After adstock: 106915.89534107156\n", + "After hill transform: 0.9833648156815533\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.75\n", + "Adstocked value: 44,349.93\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1375\n", + "Raw spend: 44349.7525641791\n", + "After adstock: 44349.92903476734\n", + "After hill transform: 0.9859106628173259\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222528187\n", + "After adstock: 455904.4447504092\n", + "After hill transform: 0.9531672654247729\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.16\n", + "Adstocked value: 702,316.50\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0355\n", + "Raw spend: 702316.1646423545\n", + "After adstock: 702316.4979756878\n", + "After hill transform: 0.7036997800523368\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56200775313\n", + "After adstock: 106915.89534108646\n", + "After hill transform: 0.9833648156815592\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.75\n", + "Adstocked value: 44,349.93\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1375\n", + "Raw spend: 44349.7525641791\n", + "After adstock: 44349.92903476734\n", + "After hill transform: 0.9859106628173259\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222528187\n", + "After adstock: 455904.4447504092\n", + "After hill transform: 0.9531672654247729\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.16\n", + "Adstocked value: 702,316.50\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0355\n", + "Raw spend: 702316.1646423545\n", + "After adstock: 702316.4979756878\n", + "After hill transform: 0.7036997800523368\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56200773823\n", + "After adstock: 106915.89534107156\n", + "After hill transform: 0.9833648156815533\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.75\n", + "Adstocked value: 44,349.93\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1375\n", + "Raw spend: 44349.752564194\n", + "After adstock: 44349.92903478224\n", + "After hill transform: 0.9859106628173387\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222528187\n", + "After adstock: 455904.4447504092\n", + "After hill transform: 0.9531672654247729\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.16\n", + "Adstocked value: 702,316.50\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0355\n", + "Raw spend: 702316.1646423545\n", + "After adstock: 702316.4979756878\n", + "After hill transform: 0.7036997800523368\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56200773823\n", + "After adstock: 106915.89534107156\n", + "After hill transform: 0.9833648156815533\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.75\n", + "Adstocked value: 44,349.93\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1375\n", + "Raw spend: 44349.7525641791\n", + "After adstock: 44349.92903476734\n", + "After hill transform: 0.9859106628173259\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282019\n", + "After adstock: 455904.4447504241\n", + "After hill transform: 0.9531672654247774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.16\n", + "Adstocked value: 702,316.50\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0355\n", + "Raw spend: 702316.1646423545\n", + "After adstock: 702316.4979756878\n", + "After hill transform: 0.7036997800523368\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56200773823\n", + "After adstock: 106915.89534107156\n", + "After hill transform: 0.9833648156815533\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.75\n", + "Adstocked value: 44,349.93\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1375\n", + "Raw spend: 44349.7525641791\n", + "After adstock: 44349.92903476734\n", + "After hill transform: 0.9859106628173259\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222528187\n", + "After adstock: 455904.4447504092\n", + "After hill transform: 0.9531672654247729\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.16\n", + "Adstocked value: 702,316.50\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0355\n", + "Raw spend: 702316.1646423694\n", + "After adstock: 702316.4979757027\n", + "After hill transform: 0.7036997800523392\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56200773823\n", + "After adstock: 106915.89534107156\n", + "After hill transform: 0.9833648156815533\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.75\n", + "Adstocked value: 44,349.93\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1375\n", + "Raw spend: 44349.7525641791\n", + "After adstock: 44349.92903476734\n", + "After hill transform: 0.9859106628173259\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222528187\n", + "After adstock: 455904.4447504092\n", + "After hill transform: 0.9531672654247729\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.16\n", + "Adstocked value: 702,316.50\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0355\n", + "Raw spend: 702316.1646423545\n", + "After adstock: 702316.4979756878\n", + "After hill transform: 0.7036997800523368\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56200775313\n", + "After adstock: 106915.89534108646\n", + "After hill transform: 0.9833648156815592\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.75\n", + "Adstocked value: 44,349.93\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1375\n", + "Raw spend: 44349.7525641791\n", + "After adstock: 44349.92903476734\n", + "After hill transform: 0.9859106628173259\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222528187\n", + "After adstock: 455904.4447504092\n", + "After hill transform: 0.9531672654247729\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.16\n", + "Adstocked value: 702,316.50\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0355\n", + "Raw spend: 702316.1646423545\n", + "After adstock: 702316.4979756878\n", + "After hill transform: 0.7036997800523368\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56200773823\n", + "After adstock: 106915.89534107156\n", + "After hill transform: 0.9833648156815533\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.75\n", + "Adstocked value: 44,349.93\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1375\n", + "Raw spend: 44349.752564194\n", + "After adstock: 44349.92903478224\n", + "After hill transform: 0.9859106628173387\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,313.56\n", + "Adstocked value: 702,313.90\n", + "Saturated value: 0.7037\n", + "Final response: 100563.9708\n", + "Raw spend: 702313.5623610555\n", + "After adstock: 702313.8956943889\n", + "After hill transform: 0.7036993269537423\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.55\n", + "Adstocked value: 106,915.89\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0576\n", + "Raw spend: 106915.55332543558\n", + "After adstock: 106915.88665876891\n", + "After hill transform: 0.983364812184414\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,352.45\n", + "Adstocked value: 44,352.62\n", + "Saturated value: 0.9859\n", + "Final response: 27588.2031\n", + "Raw spend: 44352.44590889686\n", + "After adstock: 44352.622379485096\n", + "After hill transform: 0.9859130037994634\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,313.56\n", + "Adstocked value: 702,313.90\n", + "Saturated value: 0.7037\n", + "Final response: 100563.9708\n", + "Raw spend: 702313.5623610555\n", + "After adstock: 702313.8956943889\n", + "After hill transform: 0.7036993269537423\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.55\n", + "Adstocked value: 106,915.89\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0576\n", + "Raw spend: 106915.55332543558\n", + "After adstock: 106915.88665876891\n", + "After hill transform: 0.983364812184414\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,352.45\n", + "Adstocked value: 44,352.62\n", + "Saturated value: 0.9859\n", + "Final response: 27588.2031\n", + "Raw spend: 44352.44590889686\n", + "After adstock: 44352.622379485096\n", + "After hill transform: 0.9859130037994634\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281963\n", + "After adstock: 455904.44475041854\n", + "After hill transform: 0.9531672654247757\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,314.83\n", + "Adstocked value: 702,315.17\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0024\n", + "Raw spend: 702314.8333595218\n", + "After adstock: 702315.1666928552\n", + "After hill transform: 0.7036995482550655\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.89\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0577\n", + "Raw spend: 106915.55756601994\n", + "After adstock: 106915.89089935327\n", + "After hill transform: 0.9833648138924764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,351.13\n", + "Adstocked value: 44,351.31\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1711\n", + "Raw spend: 44351.130433507344\n", + "After adstock: 44351.30690409558\n", + "After hill transform: 0.985911860489618\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281963\n", + "After adstock: 455904.44475041854\n", + "After hill transform: 0.9531672654247757\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,314.83\n", + "Adstocked value: 702,315.17\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0024\n", + "Raw spend: 702314.8333595218\n", + "After adstock: 702315.1666928552\n", + "After hill transform: 0.7036995482550655\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.89\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0577\n", + "Raw spend: 106915.55756601994\n", + "After adstock: 106915.89089935327\n", + "After hill transform: 0.9833648138924764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,351.13\n", + "Adstocked value: 44,351.31\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1711\n", + "Raw spend: 44351.130433507344\n", + "After adstock: 44351.30690409558\n", + "After hill transform: 0.985911860489618\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819175\n", + "After adstock: 455904.444750414\n", + "After hill transform: 0.9531672654247744\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,315.48\n", + "Adstocked value: 702,315.82\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0186\n", + "Raw spend: 702315.4834695393\n", + "After adstock: 702315.8168028727\n", + "After hill transform: 0.7036996614495085\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.89\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0578\n", + "Raw spend: 106915.55973505983\n", + "After adstock: 106915.89306839315\n", + "After hill transform: 0.9833648147661427\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,350.46\n", + "Adstocked value: 44,350.63\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1547\n", + "Raw spend: 44350.45757374298\n", + "After adstock: 44350.634044331215\n", + "After hill transform: 0.9859112756432912\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819175\n", + "After adstock: 455904.444750414\n", + "After hill transform: 0.9531672654247744\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,315.48\n", + "Adstocked value: 702,315.82\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0186\n", + "Raw spend: 702315.4834695393\n", + "After adstock: 702315.8168028727\n", + "After hill transform: 0.7036996614495085\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.89\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0578\n", + "Raw spend: 106915.55973505983\n", + "After adstock: 106915.89306839315\n", + "After hill transform: 0.9833648147661427\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,350.46\n", + "Adstocked value: 44,350.63\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1547\n", + "Raw spend: 44350.45757374298\n", + "After adstock: 44350.634044331215\n", + "After hill transform: 0.9859112756432912\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281894\n", + "After adstock: 455904.44475041167\n", + "After hill transform: 0.9531672654247737\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,315.82\n", + "Adstocked value: 702,316.15\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0269\n", + "Raw spend: 702315.8160799369\n", + "After adstock: 702316.1494132703\n", + "After hill transform: 0.7036997193621926\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.89\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0578\n", + "Raw spend: 106915.56084478772\n", + "After adstock: 106915.89417812105\n", + "After hill transform: 0.9833648152131292\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,350.11\n", + "Adstocked value: 44,350.29\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1463\n", + "Raw spend: 44350.11332408097\n", + "After adstock: 44350.28979466921\n", + "After hill transform: 0.9859109764105289\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281894\n", + "After adstock: 455904.44475041167\n", + "After hill transform: 0.9531672654247737\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,315.82\n", + "Adstocked value: 702,316.15\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0269\n", + "Raw spend: 702315.8160799369\n", + "After adstock: 702316.1494132703\n", + "After hill transform: 0.7036997193621926\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.89\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0578\n", + "Raw spend: 106915.56084478772\n", + "After adstock: 106915.89417812105\n", + "After hill transform: 0.9833648152131292\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,350.11\n", + "Adstocked value: 44,350.29\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1463\n", + "Raw spend: 44350.11332408097\n", + "After adstock: 44350.28979466921\n", + "After hill transform: 0.9859109764105289\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281882\n", + "After adstock: 455904.44475041045\n", + "After hill transform: 0.9531672654247734\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,315.99\n", + "Adstocked value: 702,316.32\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0311\n", + "Raw spend: 702315.9862721266\n", + "After adstock: 702316.3196054599\n", + "After hill transform: 0.7036997489953073\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.89\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0578\n", + "Raw spend: 106915.56141262029\n", + "After adstock: 106915.89474595361\n", + "After hill transform: 0.9833648154418461\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.94\n", + "Adstocked value: 44,350.11\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1420\n", + "Raw spend: 44349.93717623902\n", + "After adstock: 44350.11364682726\n", + "After hill transform: 0.9859108232938976\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281882\n", + "After adstock: 455904.44475041045\n", + "After hill transform: 0.9531672654247734\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,315.99\n", + "Adstocked value: 702,316.32\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0311\n", + "Raw spend: 702315.9862721266\n", + "After adstock: 702316.3196054599\n", + "After hill transform: 0.7036997489953073\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.89\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0578\n", + "Raw spend: 106915.56141262029\n", + "After adstock: 106915.89474595361\n", + "After hill transform: 0.9833648154418461\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.94\n", + "Adstocked value: 44,350.11\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1420\n", + "Raw spend: 44349.93717623902\n", + "After adstock: 44350.11364682726\n", + "After hill transform: 0.9859108232938976\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281876\n", + "After adstock: 455904.44475040986\n", + "After hill transform: 0.9531672654247731\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.07\n", + "Adstocked value: 702,316.41\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0333\n", + "Raw spend: 702316.0733627678\n", + "After adstock: 702316.4066961012\n", + "After hill transform: 0.703699764159143\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0578\n", + "Raw spend: 106915.56170319123\n", + "After adstock: 106915.89503652455\n", + "After hill transform: 0.9833648155588851\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.85\n", + "Adstocked value: 44,350.02\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1398\n", + "Raw spend: 44349.84703797515\n", + "After adstock: 44350.02350856339\n", + "After hill transform: 0.9859107449402807\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281876\n", + "After adstock: 455904.44475040986\n", + "After hill transform: 0.9531672654247731\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.07\n", + "Adstocked value: 702,316.41\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0333\n", + "Raw spend: 702316.0733627678\n", + "After adstock: 702316.4066961012\n", + "After hill transform: 0.703699764159143\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0578\n", + "Raw spend: 106915.56170319123\n", + "After adstock: 106915.89503652455\n", + "After hill transform: 0.9833648155588851\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.85\n", + "Adstocked value: 44,350.02\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1398\n", + "Raw spend: 44349.84703797515\n", + "After adstock: 44350.02350856339\n", + "After hill transform: 0.9859107449402807\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281873\n", + "After adstock: 455904.4447504096\n", + "After hill transform: 0.953167265424773\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.12\n", + "Adstocked value: 702,316.45\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0344\n", + "Raw spend: 702316.1179302015\n", + "After adstock: 702316.4512635348\n", + "After hill transform: 0.7036997719190258\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56185188689\n", + "After adstock: 106915.89518522022\n", + "After hill transform: 0.9833648156187781\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.80\n", + "Adstocked value: 44,349.98\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1387\n", + "Raw spend: 44349.80091096259\n", + "After adstock: 44349.97738155083\n", + "After hill transform: 0.9859107048436709\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281873\n", + "After adstock: 455904.4447504096\n", + "After hill transform: 0.953167265424773\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.12\n", + "Adstocked value: 702,316.45\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0344\n", + "Raw spend: 702316.1179302015\n", + "After adstock: 702316.4512635348\n", + "After hill transform: 0.7036997719190258\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56185188689\n", + "After adstock: 106915.89518522022\n", + "After hill transform: 0.9833648156187781\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.80\n", + "Adstocked value: 44,349.98\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1387\n", + "Raw spend: 44349.80091096259\n", + "After adstock: 44349.97738155083\n", + "After hill transform: 0.9859107048436709\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252818715\n", + "After adstock: 455904.4447504094\n", + "After hill transform: 0.953167265424773\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.14\n", + "Adstocked value: 702,316.47\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0349\n", + "Raw spend: 702316.1407373605\n", + "After adstock: 702316.4740706938\n", + "After hill transform: 0.7036997758901063\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56192798114\n", + "After adstock: 106915.89526131446\n", + "After hill transform: 0.9833648156494279\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.78\n", + "Adstocked value: 44,349.95\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1381\n", + "Raw spend: 44349.777305697055\n", + "After adstock: 44349.95377628529\n", + "After hill transform: 0.9859106843243739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252818715\n", + "After adstock: 455904.4447504094\n", + "After hill transform: 0.953167265424773\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.14\n", + "Adstocked value: 702,316.47\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0349\n", + "Raw spend: 702316.1407373605\n", + "After adstock: 702316.4740706938\n", + "After hill transform: 0.7036997758901063\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56192798114\n", + "After adstock: 106915.89526131446\n", + "After hill transform: 0.9833648156494279\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.78\n", + "Adstocked value: 44,349.95\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1381\n", + "Raw spend: 44349.777305697055\n", + "After adstock: 44349.95377628529\n", + "After hill transform: 0.9859106843243739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252818703\n", + "After adstock: 455904.4447504093\n", + "After hill transform: 0.953167265424773\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.15\n", + "Adstocked value: 702,316.49\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0352\n", + "Raw spend: 702316.1524089124\n", + "After adstock: 702316.4857422458\n", + "After hill transform: 0.7036997779223046\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56196692234\n", + "After adstock: 106915.89530025567\n", + "After hill transform: 0.9833648156651131\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.77\n", + "Adstocked value: 44,349.94\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1379\n", + "Raw spend: 44349.765225714385\n", + "After adstock: 44349.94169630262\n", + "After hill transform: 0.9859106738236184\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252818703\n", + "After adstock: 455904.4447504093\n", + "After hill transform: 0.953167265424773\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.15\n", + "Adstocked value: 702,316.49\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0352\n", + "Raw spend: 702316.1524089124\n", + "After adstock: 702316.4857422458\n", + "After hill transform: 0.7036997779223046\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56196692234\n", + "After adstock: 106915.89530025567\n", + "After hill transform: 0.9833648156651131\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.77\n", + "Adstocked value: 44,349.94\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1379\n", + "Raw spend: 44349.765225714385\n", + "After adstock: 44349.94169630262\n", + "After hill transform: 0.9859106738236184\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252818703\n", + "After adstock: 455904.4447504093\n", + "After hill transform: 0.953167265424773\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.16\n", + "Adstocked value: 702,316.49\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0354\n", + "Raw spend: 702316.1583818471\n", + "After adstock: 702316.4917151805\n", + "After hill transform: 0.7036997789622853\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56198685056\n", + "After adstock: 106915.89532018389\n", + "After hill transform: 0.9833648156731399\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.76\n", + "Adstocked value: 44,349.94\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1377\n", + "Raw spend: 44349.75904376471\n", + "After adstock: 44349.93551435295\n", + "After hill transform: 0.9859106684498365\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252818703\n", + "After adstock: 455904.4447504093\n", + "After hill transform: 0.953167265424773\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.16\n", + "Adstocked value: 702,316.49\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0354\n", + "Raw spend: 702316.1583818471\n", + "After adstock: 702316.4917151805\n", + "After hill transform: 0.7036997789622853\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56198685056\n", + "After adstock: 106915.89532018389\n", + "After hill transform: 0.9833648156731399\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.76\n", + "Adstocked value: 44,349.94\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1377\n", + "Raw spend: 44349.75904376471\n", + "After adstock: 44349.93551435295\n", + "After hill transform: 0.9859106684498365\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222528187\n", + "After adstock: 455904.4447504092\n", + "After hill transform: 0.9531672654247729\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.16\n", + "Adstocked value: 702,316.49\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0354\n", + "Raw spend: 702316.1614385137\n", + "After adstock: 702316.494771847\n", + "After hill transform: 0.7036997794944984\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56199704888\n", + "After adstock: 106915.8953303822\n", + "After hill transform: 0.9833648156772477\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.76\n", + "Adstocked value: 44,349.93\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1376\n", + "Raw spend: 44349.755880134166\n", + "After adstock: 44349.9323507224\n", + "After hill transform: 0.9859106656997871\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222528187\n", + "After adstock: 455904.4447504092\n", + "After hill transform: 0.9531672654247729\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.16\n", + "Adstocked value: 702,316.49\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0354\n", + "Raw spend: 702316.1614385137\n", + "After adstock: 702316.494771847\n", + "After hill transform: 0.7036997794944984\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56199704888\n", + "After adstock: 106915.8953303822\n", + "After hill transform: 0.9833648156772477\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.76\n", + "Adstocked value: 44,349.93\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1376\n", + "Raw spend: 44349.755880134166\n", + "After adstock: 44349.9323507224\n", + "After hill transform: 0.9859106656997871\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282019\n", + "After adstock: 455904.4447504241\n", + "After hill transform: 0.9531672654247774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.16\n", + "Adstocked value: 702,316.49\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0354\n", + "Raw spend: 702316.1614385137\n", + "After adstock: 702316.494771847\n", + "After hill transform: 0.7036997794944984\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56199704888\n", + "After adstock: 106915.8953303822\n", + "After hill transform: 0.9833648156772477\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.76\n", + "Adstocked value: 44,349.93\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1376\n", + "Raw spend: 44349.755880134166\n", + "After adstock: 44349.9323507224\n", + "After hill transform: 0.9859106656997871\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222528187\n", + "After adstock: 455904.4447504092\n", + "After hill transform: 0.9531672654247729\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.16\n", + "Adstocked value: 702,316.49\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0354\n", + "Raw spend: 702316.1614385286\n", + "After adstock: 702316.4947718619\n", + "After hill transform: 0.7036997794945009\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56199704888\n", + "After adstock: 106915.8953303822\n", + "After hill transform: 0.9833648156772477\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.76\n", + "Adstocked value: 44,349.93\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1376\n", + "Raw spend: 44349.755880134166\n", + "After adstock: 44349.9323507224\n", + "After hill transform: 0.9859106656997871\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222528187\n", + "After adstock: 455904.4447504092\n", + "After hill transform: 0.9531672654247729\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.16\n", + "Adstocked value: 702,316.49\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0354\n", + "Raw spend: 702316.1614385137\n", + "After adstock: 702316.494771847\n", + "After hill transform: 0.7036997794944984\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56199706378\n", + "After adstock: 106915.8953303971\n", + "After hill transform: 0.9833648156772538\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.76\n", + "Adstocked value: 44,349.93\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1376\n", + "Raw spend: 44349.755880134166\n", + "After adstock: 44349.9323507224\n", + "After hill transform: 0.9859106656997871\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222528187\n", + "After adstock: 455904.4447504092\n", + "After hill transform: 0.9531672654247729\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.16\n", + "Adstocked value: 702,316.49\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0354\n", + "Raw spend: 702316.1614385137\n", + "After adstock: 702316.494771847\n", + "After hill transform: 0.7036997794944984\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56199704888\n", + "After adstock: 106915.8953303822\n", + "After hill transform: 0.9833648156772477\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.76\n", + "Adstocked value: 44,349.93\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1376\n", + "Raw spend: 44349.75588014907\n", + "After adstock: 44349.932350737305\n", + "After hill transform: 0.9859106656998001\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222528187\n", + "After adstock: 455904.4447504092\n", + "After hill transform: 0.9531672654247729\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.16\n", + "Adstocked value: 702,316.49\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0354\n", + "Raw spend: 702316.1614385137\n", + "After adstock: 702316.494771847\n", + "After hill transform: 0.7036997794944984\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56199704888\n", + "After adstock: 106915.8953303822\n", + "After hill transform: 0.9833648156772477\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.76\n", + "Adstocked value: 44,349.93\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1376\n", + "Raw spend: 44349.755880134166\n", + "After adstock: 44349.9323507224\n", + "After hill transform: 0.9859106656997871\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282019\n", + "After adstock: 455904.4447504241\n", + "After hill transform: 0.9531672654247774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.16\n", + "Adstocked value: 702,316.49\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0354\n", + "Raw spend: 702316.1614385137\n", + "After adstock: 702316.494771847\n", + "After hill transform: 0.7036997794944984\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56199704888\n", + "After adstock: 106915.8953303822\n", + "After hill transform: 0.9833648156772477\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.76\n", + "Adstocked value: 44,349.93\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1376\n", + "Raw spend: 44349.755880134166\n", + "After adstock: 44349.9323507224\n", + "After hill transform: 0.9859106656997871\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222528187\n", + "After adstock: 455904.4447504092\n", + "After hill transform: 0.9531672654247729\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.16\n", + "Adstocked value: 702,316.49\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0354\n", + "Raw spend: 702316.1614385286\n", + "After adstock: 702316.4947718619\n", + "After hill transform: 0.7036997794945009\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56199704888\n", + "After adstock: 106915.8953303822\n", + "After hill transform: 0.9833648156772477\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.76\n", + "Adstocked value: 44,349.93\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1376\n", + "Raw spend: 44349.755880134166\n", + "After adstock: 44349.9323507224\n", + "After hill transform: 0.9859106656997871\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222528187\n", + "After adstock: 455904.4447504092\n", + "After hill transform: 0.9531672654247729\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.16\n", + "Adstocked value: 702,316.49\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0354\n", + "Raw spend: 702316.1614385137\n", + "After adstock: 702316.494771847\n", + "After hill transform: 0.7036997794944984\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56199706378\n", + "After adstock: 106915.8953303971\n", + "After hill transform: 0.9833648156772538\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.76\n", + "Adstocked value: 44,349.93\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1376\n", + "Raw spend: 44349.755880134166\n", + "After adstock: 44349.9323507224\n", + "After hill transform: 0.9859106656997871\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222528187\n", + "After adstock: 455904.4447504092\n", + "After hill transform: 0.9531672654247729\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.16\n", + "Adstocked value: 702,316.49\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0354\n", + "Raw spend: 702316.1614385137\n", + "After adstock: 702316.494771847\n", + "After hill transform: 0.7036997794944984\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56199704888\n", + "After adstock: 106915.8953303822\n", + "After hill transform: 0.9833648156772477\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.76\n", + "Adstocked value: 44,349.93\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1376\n", + "Raw spend: 44349.75588014907\n", + "After adstock: 44349.932350737305\n", + "After hill transform: 0.9859106656998001\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252816905\n", + "After adstock: 455904.4447503913\n", + "After hill transform: 0.9531672654247677\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.16\n", + "Adstocked value: 702,316.49\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0354\n", + "Raw spend: 702316.1612137506\n", + "After adstock: 702316.494547084\n", + "After hill transform: 0.7036997794553635\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56199717268\n", + "After adstock: 106915.89533050601\n", + "After hill transform: 0.9833648156772976\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.76\n", + "Adstocked value: 44,349.93\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1376\n", + "Raw spend: 44349.75618440876\n", + "After adstock: 44349.932654997\n", + "After hill transform: 0.985910665964284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252816905\n", + "After adstock: 455904.4447503913\n", + "After hill transform: 0.9531672654247677\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.16\n", + "Adstocked value: 702,316.49\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0354\n", + "Raw spend: 702316.1612137506\n", + "After adstock: 702316.494547084\n", + "After hill transform: 0.7036997794553635\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56199717268\n", + "After adstock: 106915.89533050601\n", + "After hill transform: 0.9833648156772976\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.76\n", + "Adstocked value: 44,349.93\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1376\n", + "Raw spend: 44349.75618440876\n", + "After adstock: 44349.932654997\n", + "After hill transform: 0.985910665964284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252818395\n", + "After adstock: 455904.4447504062\n", + "After hill transform: 0.953167265424772\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.16\n", + "Adstocked value: 702,316.49\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0354\n", + "Raw spend: 702316.1612137506\n", + "After adstock: 702316.494547084\n", + "After hill transform: 0.7036997794553635\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56199717268\n", + "After adstock: 106915.89533050601\n", + "After hill transform: 0.9833648156772976\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.76\n", + "Adstocked value: 44,349.93\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1376\n", + "Raw spend: 44349.75618440876\n", + "After adstock: 44349.932654997\n", + "After hill transform: 0.985910665964284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252816905\n", + "After adstock: 455904.4447503913\n", + "After hill transform: 0.9531672654247677\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.16\n", + "Adstocked value: 702,316.49\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0354\n", + "Raw spend: 702316.1612137655\n", + "After adstock: 702316.4945470989\n", + "After hill transform: 0.7036997794553662\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56199717268\n", + "After adstock: 106915.89533050601\n", + "After hill transform: 0.9833648156772976\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.76\n", + "Adstocked value: 44,349.93\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1376\n", + "Raw spend: 44349.75618440876\n", + "After adstock: 44349.932654997\n", + "After hill transform: 0.985910665964284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252816905\n", + "After adstock: 455904.4447503913\n", + "After hill transform: 0.9531672654247677\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.16\n", + "Adstocked value: 702,316.49\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0354\n", + "Raw spend: 702316.1612137506\n", + "After adstock: 702316.494547084\n", + "After hill transform: 0.7036997794553635\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56199718759\n", + "After adstock: 106915.89533052091\n", + "After hill transform: 0.9833648156773035\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.76\n", + "Adstocked value: 44,349.93\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1376\n", + "Raw spend: 44349.75618440876\n", + "After adstock: 44349.932654997\n", + "After hill transform: 0.985910665964284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252816905\n", + "After adstock: 455904.4447503913\n", + "After hill transform: 0.9531672654247677\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.16\n", + "Adstocked value: 702,316.49\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0354\n", + "Raw spend: 702316.1612137506\n", + "After adstock: 702316.494547084\n", + "After hill transform: 0.7036997794553635\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56199717268\n", + "After adstock: 106915.89533050601\n", + "After hill transform: 0.9833648156772976\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.76\n", + "Adstocked value: 44,349.93\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1376\n", + "Raw spend: 44349.75618442366\n", + "After adstock: 44349.9326550119\n", + "After hill transform: 0.985910665964297\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252816905\n", + "After adstock: 455904.4447503913\n", + "After hill transform: 0.9531672654247677\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.16\n", + "Adstocked value: 702,316.49\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0354\n", + "Raw spend: 702316.1612137506\n", + "After adstock: 702316.494547084\n", + "After hill transform: 0.7036997794553635\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56199717268\n", + "After adstock: 106915.89533050601\n", + "After hill transform: 0.9833648156772976\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.76\n", + "Adstocked value: 44,349.93\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1376\n", + "Raw spend: 44349.75618440876\n", + "After adstock: 44349.932654997\n", + "After hill transform: 0.985910665964284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252818395\n", + "After adstock: 455904.4447504062\n", + "After hill transform: 0.953167265424772\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.16\n", + "Adstocked value: 702,316.49\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0354\n", + "Raw spend: 702316.1612137506\n", + "After adstock: 702316.494547084\n", + "After hill transform: 0.7036997794553635\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56199717268\n", + "After adstock: 106915.89533050601\n", + "After hill transform: 0.9833648156772976\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.76\n", + "Adstocked value: 44,349.93\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1376\n", + "Raw spend: 44349.75618440876\n", + "After adstock: 44349.932654997\n", + "After hill transform: 0.985910665964284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252816905\n", + "After adstock: 455904.4447503913\n", + "After hill transform: 0.9531672654247677\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.16\n", + "Adstocked value: 702,316.49\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0354\n", + "Raw spend: 702316.1612137655\n", + "After adstock: 702316.4945470989\n", + "After hill transform: 0.7036997794553662\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56199717268\n", + "After adstock: 106915.89533050601\n", + "After hill transform: 0.9833648156772976\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.76\n", + "Adstocked value: 44,349.93\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1376\n", + "Raw spend: 44349.75618440876\n", + "After adstock: 44349.932654997\n", + "After hill transform: 0.985910665964284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252816905\n", + "After adstock: 455904.4447503913\n", + "After hill transform: 0.9531672654247677\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.16\n", + "Adstocked value: 702,316.49\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0354\n", + "Raw spend: 702316.1612137506\n", + "After adstock: 702316.494547084\n", + "After hill transform: 0.7036997794553635\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56199718759\n", + "After adstock: 106915.89533052091\n", + "After hill transform: 0.9833648156773035\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.76\n", + "Adstocked value: 44,349.93\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1376\n", + "Raw spend: 44349.75618440876\n", + "After adstock: 44349.932654997\n", + "After hill transform: 0.985910665964284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252816905\n", + "After adstock: 455904.4447503913\n", + "After hill transform: 0.9531672654247677\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.16\n", + "Adstocked value: 702,316.49\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0354\n", + "Raw spend: 702316.1612137506\n", + "After adstock: 702316.494547084\n", + "After hill transform: 0.7036997794553635\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56199717268\n", + "After adstock: 106915.89533050601\n", + "After hill transform: 0.9833648156772976\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.76\n", + "Adstocked value: 44,349.93\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1376\n", + "Raw spend: 44349.75618442366\n", + "After adstock: 44349.9326550119\n", + "After hill transform: 0.985910665964297\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281757\n", + "After adstock: 455904.44475039793\n", + "After hill transform: 0.9531672654247697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.16\n", + "Adstocked value: 702,316.49\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0354\n", + "Raw spend: 702316.1611862816\n", + "After adstock: 702316.494519615\n", + "After hill transform: 0.7036997794505808\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56201042944\n", + "After adstock: 106915.89534376276\n", + "After hill transform: 0.9833648156826372\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.76\n", + "Adstocked value: 44,349.93\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1377\n", + "Raw spend: 44349.75730719099\n", + "After adstock: 44349.933777779224\n", + "After hill transform: 0.9859106669402851\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281757\n", + "After adstock: 455904.44475039793\n", + "After hill transform: 0.9531672654247697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.16\n", + "Adstocked value: 702,316.49\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0354\n", + "Raw spend: 702316.1611862816\n", + "After adstock: 702316.494519615\n", + "After hill transform: 0.7036997794505808\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56201042944\n", + "After adstock: 106915.89534376276\n", + "After hill transform: 0.9833648156826372\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.76\n", + "Adstocked value: 44,349.93\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1377\n", + "Raw spend: 44349.75730719099\n", + "After adstock: 44349.933777779224\n", + "After hill transform: 0.9859106669402851\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281906\n", + "After adstock: 455904.44475041283\n", + "After hill transform: 0.953167265424774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.16\n", + "Adstocked value: 702,316.49\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0354\n", + "Raw spend: 702316.1611862816\n", + "After adstock: 702316.494519615\n", + "After hill transform: 0.7036997794505808\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56201042944\n", + "After adstock: 106915.89534376276\n", + "After hill transform: 0.9833648156826372\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.76\n", + "Adstocked value: 44,349.93\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1377\n", + "Raw spend: 44349.75730719099\n", + "After adstock: 44349.933777779224\n", + "After hill transform: 0.9859106669402851\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281757\n", + "After adstock: 455904.44475039793\n", + "After hill transform: 0.9531672654247697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.16\n", + "Adstocked value: 702,316.49\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0354\n", + "Raw spend: 702316.1611862965\n", + "After adstock: 702316.4945196299\n", + "After hill transform: 0.7036997794505835\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56201042944\n", + "After adstock: 106915.89534376276\n", + "After hill transform: 0.9833648156826372\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.76\n", + "Adstocked value: 44,349.93\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1377\n", + "Raw spend: 44349.75730719099\n", + "After adstock: 44349.933777779224\n", + "After hill transform: 0.9859106669402851\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281757\n", + "After adstock: 455904.44475039793\n", + "After hill transform: 0.9531672654247697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.16\n", + "Adstocked value: 702,316.49\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0354\n", + "Raw spend: 702316.1611862816\n", + "After adstock: 702316.494519615\n", + "After hill transform: 0.7036997794505808\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56201044434\n", + "After adstock: 106915.89534377767\n", + "After hill transform: 0.9833648156826433\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.76\n", + "Adstocked value: 44,349.93\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1377\n", + "Raw spend: 44349.75730719099\n", + "After adstock: 44349.933777779224\n", + "After hill transform: 0.9859106669402851\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281757\n", + "After adstock: 455904.44475039793\n", + "After hill transform: 0.9531672654247697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.16\n", + "Adstocked value: 702,316.49\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0354\n", + "Raw spend: 702316.1611862816\n", + "After adstock: 702316.494519615\n", + "After hill transform: 0.7036997794505808\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56201042944\n", + "After adstock: 106915.89534376276\n", + "After hill transform: 0.9833648156826372\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.76\n", + "Adstocked value: 44,349.93\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1377\n", + "Raw spend: 44349.75730720589\n", + "After adstock: 44349.933777794125\n", + "After hill transform: 0.985910666940298\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281757\n", + "After adstock: 455904.44475039793\n", + "After hill transform: 0.9531672654247697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.16\n", + "Adstocked value: 702,316.49\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0354\n", + "Raw spend: 702316.1611862816\n", + "After adstock: 702316.494519615\n", + "After hill transform: 0.7036997794505808\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56201042944\n", + "After adstock: 106915.89534376276\n", + "After hill transform: 0.9833648156826372\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.76\n", + "Adstocked value: 44,349.93\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1377\n", + "Raw spend: 44349.75730719099\n", + "After adstock: 44349.933777779224\n", + "After hill transform: 0.9859106669402851\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281906\n", + "After adstock: 455904.44475041283\n", + "After hill transform: 0.953167265424774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.16\n", + "Adstocked value: 702,316.49\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0354\n", + "Raw spend: 702316.1611862816\n", + "After adstock: 702316.494519615\n", + "After hill transform: 0.7036997794505808\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56201042944\n", + "After adstock: 106915.89534376276\n", + "After hill transform: 0.9833648156826372\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.76\n", + "Adstocked value: 44,349.93\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1377\n", + "Raw spend: 44349.75730719099\n", + "After adstock: 44349.933777779224\n", + "After hill transform: 0.9859106669402851\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281757\n", + "After adstock: 455904.44475039793\n", + "After hill transform: 0.9531672654247697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.16\n", + "Adstocked value: 702,316.49\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0354\n", + "Raw spend: 702316.1611862965\n", + "After adstock: 702316.4945196299\n", + "After hill transform: 0.7036997794505835\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56201042944\n", + "After adstock: 106915.89534376276\n", + "After hill transform: 0.9833648156826372\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.76\n", + "Adstocked value: 44,349.93\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1377\n", + "Raw spend: 44349.75730719099\n", + "After adstock: 44349.933777779224\n", + "After hill transform: 0.9859106669402851\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281757\n", + "After adstock: 455904.44475039793\n", + "After hill transform: 0.9531672654247697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.16\n", + "Adstocked value: 702,316.49\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0354\n", + "Raw spend: 702316.1611862816\n", + "After adstock: 702316.494519615\n", + "After hill transform: 0.7036997794505808\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56201044434\n", + "After adstock: 106915.89534377767\n", + "After hill transform: 0.9833648156826433\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.76\n", + "Adstocked value: 44,349.93\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1377\n", + "Raw spend: 44349.75730719099\n", + "After adstock: 44349.933777779224\n", + "After hill transform: 0.9859106669402851\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281757\n", + "After adstock: 455904.44475039793\n", + "After hill transform: 0.9531672654247697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.16\n", + "Adstocked value: 702,316.49\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0354\n", + "Raw spend: 702316.1611862816\n", + "After adstock: 702316.494519615\n", + "After hill transform: 0.7036997794505808\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56201042944\n", + "After adstock: 106915.89534376276\n", + "After hill transform: 0.9833648156826372\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.76\n", + "Adstocked value: 44,349.93\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1377\n", + "Raw spend: 44349.75730720589\n", + "After adstock: 44349.933777794125\n", + "After hill transform: 0.985910666940298\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282011\n", + "After adstock: 455904.44475042337\n", + "After hill transform: 0.9531672654247771\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.16\n", + "Adstocked value: 702,316.49\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0354\n", + "Raw spend: 702316.1582298992\n", + "After adstock: 702316.4915632326\n", + "After hill transform: 0.7036997789358288\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56217312772\n", + "After adstock: 106915.89550646105\n", + "After hill transform: 0.9833648157481704\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.77\n", + "Adstocked value: 44,349.95\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1381\n", + "Raw spend: 44349.774514368015\n", + "After adstock: 44349.95098495625\n", + "After hill transform: 0.9859106818979587\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282011\n", + "After adstock: 455904.44475042337\n", + "After hill transform: 0.9531672654247771\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.16\n", + "Adstocked value: 702,316.49\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0354\n", + "Raw spend: 702316.1582298992\n", + "After adstock: 702316.4915632326\n", + "After hill transform: 0.7036997789358288\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56217312772\n", + "After adstock: 106915.89550646105\n", + "After hill transform: 0.9833648157481704\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.77\n", + "Adstocked value: 44,349.95\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1381\n", + "Raw spend: 44349.774514368015\n", + "After adstock: 44349.95098495625\n", + "After hill transform: 0.9859106818979587\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281862\n", + "After adstock: 455904.44475040847\n", + "After hill transform: 0.9531672654247727\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.16\n", + "Adstocked value: 702,316.49\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0354\n", + "Raw spend: 702316.1582298992\n", + "After adstock: 702316.4915632326\n", + "After hill transform: 0.7036997789358288\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56217312772\n", + "After adstock: 106915.89550646105\n", + "After hill transform: 0.9833648157481704\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.77\n", + "Adstocked value: 44,349.95\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1381\n", + "Raw spend: 44349.774514368015\n", + "After adstock: 44349.95098495625\n", + "After hill transform: 0.9859106818979587\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282011\n", + "After adstock: 455904.44475042337\n", + "After hill transform: 0.9531672654247771\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.16\n", + "Adstocked value: 702,316.49\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0354\n", + "Raw spend: 702316.1582299141\n", + "After adstock: 702316.4915632475\n", + "After hill transform: 0.7036997789358315\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56217312772\n", + "After adstock: 106915.89550646105\n", + "After hill transform: 0.9833648157481704\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.77\n", + "Adstocked value: 44,349.95\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1381\n", + "Raw spend: 44349.774514368015\n", + "After adstock: 44349.95098495625\n", + "After hill transform: 0.9859106818979587\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282011\n", + "After adstock: 455904.44475042337\n", + "After hill transform: 0.9531672654247771\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.16\n", + "Adstocked value: 702,316.49\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0354\n", + "Raw spend: 702316.1582298992\n", + "After adstock: 702316.4915632326\n", + "After hill transform: 0.7036997789358288\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56217314262\n", + "After adstock: 106915.89550647595\n", + "After hill transform: 0.9833648157481765\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.77\n", + "Adstocked value: 44,349.95\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1381\n", + "Raw spend: 44349.774514368015\n", + "After adstock: 44349.95098495625\n", + "After hill transform: 0.9859106818979587\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282011\n", + "After adstock: 455904.44475042337\n", + "After hill transform: 0.9531672654247771\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.16\n", + "Adstocked value: 702,316.49\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0354\n", + "Raw spend: 702316.1582298992\n", + "After adstock: 702316.4915632326\n", + "After hill transform: 0.7036997789358288\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56217312772\n", + "After adstock: 106915.89550646105\n", + "After hill transform: 0.9833648157481704\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.77\n", + "Adstocked value: 44,349.95\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1381\n", + "Raw spend: 44349.774514382916\n", + "After adstock: 44349.950984971154\n", + "After hill transform: 0.9859106818979717\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282011\n", + "After adstock: 455904.44475042337\n", + "After hill transform: 0.9531672654247771\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.16\n", + "Adstocked value: 702,316.49\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0354\n", + "Raw spend: 702316.1582298992\n", + "After adstock: 702316.4915632326\n", + "After hill transform: 0.7036997789358288\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56217312772\n", + "After adstock: 106915.89550646105\n", + "After hill transform: 0.9833648157481704\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.77\n", + "Adstocked value: 44,349.95\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1381\n", + "Raw spend: 44349.774514368015\n", + "After adstock: 44349.95098495625\n", + "After hill transform: 0.9859106818979587\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281862\n", + "After adstock: 455904.44475040847\n", + "After hill transform: 0.9531672654247727\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.16\n", + "Adstocked value: 702,316.49\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0354\n", + "Raw spend: 702316.1582298992\n", + "After adstock: 702316.4915632326\n", + "After hill transform: 0.7036997789358288\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56217312772\n", + "After adstock: 106915.89550646105\n", + "After hill transform: 0.9833648157481704\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.77\n", + "Adstocked value: 44,349.95\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1381\n", + "Raw spend: 44349.774514368015\n", + "After adstock: 44349.95098495625\n", + "After hill transform: 0.9859106818979587\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282011\n", + "After adstock: 455904.44475042337\n", + "After hill transform: 0.9531672654247771\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.16\n", + "Adstocked value: 702,316.49\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0354\n", + "Raw spend: 702316.1582299141\n", + "After adstock: 702316.4915632475\n", + "After hill transform: 0.7036997789358315\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56217312772\n", + "After adstock: 106915.89550646105\n", + "After hill transform: 0.9833648157481704\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.77\n", + "Adstocked value: 44,349.95\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1381\n", + "Raw spend: 44349.774514368015\n", + "After adstock: 44349.95098495625\n", + "After hill transform: 0.9859106818979587\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282011\n", + "After adstock: 455904.44475042337\n", + "After hill transform: 0.9531672654247771\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.16\n", + "Adstocked value: 702,316.49\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0354\n", + "Raw spend: 702316.1582298992\n", + "After adstock: 702316.4915632326\n", + "After hill transform: 0.7036997789358288\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56217314262\n", + "After adstock: 106915.89550647595\n", + "After hill transform: 0.9833648157481765\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.77\n", + "Adstocked value: 44,349.95\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1381\n", + "Raw spend: 44349.774514368015\n", + "After adstock: 44349.95098495625\n", + "After hill transform: 0.9859106818979587\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282011\n", + "After adstock: 455904.44475042337\n", + "After hill transform: 0.9531672654247771\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.16\n", + "Adstocked value: 702,316.49\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0354\n", + "Raw spend: 702316.1582298992\n", + "After adstock: 702316.4915632326\n", + "After hill transform: 0.7036997789358288\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56217312772\n", + "After adstock: 106915.89550646105\n", + "After hill transform: 0.9833648157481704\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.77\n", + "Adstocked value: 44,349.95\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1381\n", + "Raw spend: 44349.774514382916\n", + "After adstock: 44349.950984971154\n", + "After hill transform: 0.9859106818979717\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.15\n", + "Adstocked value: 702,316.48\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0352\n", + "Raw spend: 702316.150951254\n", + "After adstock: 702316.4842845873\n", + "After hill transform: 0.7036997776685038\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56259437723\n", + "After adstock: 106915.89592771056\n", + "After hill transform: 0.9833648159178453\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.82\n", + "Adstocked value: 44,349.99\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1391\n", + "Raw spend: 44349.81833881833\n", + "After adstock: 44349.99480940657\n", + "After hill transform: 0.9859107199931186\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.15\n", + "Adstocked value: 702,316.48\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0352\n", + "Raw spend: 702316.150951254\n", + "After adstock: 702316.4842845873\n", + "After hill transform: 0.7036997776685038\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56259437723\n", + "After adstock: 106915.89592771056\n", + "After hill transform: 0.9833648159178453\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.82\n", + "Adstocked value: 44,349.99\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1391\n", + "Raw spend: 44349.81833881833\n", + "After adstock: 44349.99480940657\n", + "After hill transform: 0.9859107199931186\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.15\n", + "Adstocked value: 702,316.48\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0352\n", + "Raw spend: 702316.150951254\n", + "After adstock: 702316.4842845873\n", + "After hill transform: 0.7036997776685038\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56259437723\n", + "After adstock: 106915.89592771056\n", + "After hill transform: 0.9833648159178453\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.82\n", + "Adstocked value: 44,349.99\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1391\n", + "Raw spend: 44349.81833881833\n", + "After adstock: 44349.99480940657\n", + "After hill transform: 0.9859107199931186\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.15\n", + "Adstocked value: 702,316.48\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0352\n", + "Raw spend: 702316.1509512688\n", + "After adstock: 702316.4842846022\n", + "After hill transform: 0.7036997776685062\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56259437723\n", + "After adstock: 106915.89592771056\n", + "After hill transform: 0.9833648159178453\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.82\n", + "Adstocked value: 44,349.99\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1391\n", + "Raw spend: 44349.81833881833\n", + "After adstock: 44349.99480940657\n", + "After hill transform: 0.9859107199931186\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.15\n", + "Adstocked value: 702,316.48\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0352\n", + "Raw spend: 702316.150951254\n", + "After adstock: 702316.4842845873\n", + "After hill transform: 0.7036997776685038\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56259439213\n", + "After adstock: 106915.89592772546\n", + "After hill transform: 0.9833648159178513\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.82\n", + "Adstocked value: 44,349.99\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1391\n", + "Raw spend: 44349.81833881833\n", + "After adstock: 44349.99480940657\n", + "After hill transform: 0.9859107199931186\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.15\n", + "Adstocked value: 702,316.48\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0352\n", + "Raw spend: 702316.150951254\n", + "After adstock: 702316.4842845873\n", + "After hill transform: 0.7036997776685038\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56259437723\n", + "After adstock: 106915.89592771056\n", + "After hill transform: 0.9833648159178453\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.82\n", + "Adstocked value: 44,349.99\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1391\n", + "Raw spend: 44349.81833883323\n", + "After adstock: 44349.99480942147\n", + "After hill transform: 0.9859107199931316\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.15\n", + "Adstocked value: 702,316.48\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0352\n", + "Raw spend: 702316.150951254\n", + "After adstock: 702316.4842845873\n", + "After hill transform: 0.7036997776685038\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56259437723\n", + "After adstock: 106915.89592771056\n", + "After hill transform: 0.9833648159178453\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.82\n", + "Adstocked value: 44,349.99\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1391\n", + "Raw spend: 44349.81833881833\n", + "After adstock: 44349.99480940657\n", + "After hill transform: 0.9859107199931186\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.15\n", + "Adstocked value: 702,316.48\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0352\n", + "Raw spend: 702316.150951254\n", + "After adstock: 702316.4842845873\n", + "After hill transform: 0.7036997776685038\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56259437723\n", + "After adstock: 106915.89592771056\n", + "After hill transform: 0.9833648159178453\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.82\n", + "Adstocked value: 44,349.99\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1391\n", + "Raw spend: 44349.81833881833\n", + "After adstock: 44349.99480940657\n", + "After hill transform: 0.9859107199931186\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.15\n", + "Adstocked value: 702,316.48\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0352\n", + "Raw spend: 702316.1509512688\n", + "After adstock: 702316.4842846022\n", + "After hill transform: 0.7036997776685062\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56259437723\n", + "After adstock: 106915.89592771056\n", + "After hill transform: 0.9833648159178453\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.82\n", + "Adstocked value: 44,349.99\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1391\n", + "Raw spend: 44349.81833881833\n", + "After adstock: 44349.99480940657\n", + "After hill transform: 0.9859107199931186\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.15\n", + "Adstocked value: 702,316.48\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0352\n", + "Raw spend: 702316.150951254\n", + "After adstock: 702316.4842845873\n", + "After hill transform: 0.7036997776685038\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56259439213\n", + "After adstock: 106915.89592772546\n", + "After hill transform: 0.9833648159178513\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.82\n", + "Adstocked value: 44,349.99\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1391\n", + "Raw spend: 44349.81833881833\n", + "After adstock: 44349.99480940657\n", + "After hill transform: 0.9859107199931186\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.15\n", + "Adstocked value: 702,316.48\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0352\n", + "Raw spend: 702316.150951254\n", + "After adstock: 702316.4842845873\n", + "After hill transform: 0.7036997776685038\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56259437723\n", + "After adstock: 106915.89592771056\n", + "After hill transform: 0.9833648159178453\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,349.82\n", + "Adstocked value: 44,349.99\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1391\n", + "Raw spend: 44349.81833883323\n", + "After adstock: 44349.99480942147\n", + "After hill transform: 0.9859107199931316\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281865\n", + "After adstock: 455904.44475040876\n", + "After hill transform: 0.9531672654247728\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.11\n", + "Adstocked value: 702,316.44\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0342\n", + "Raw spend: 702316.1115744459\n", + "After adstock: 702316.4449077792\n", + "After hill transform: 0.7036997708123899\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56483646158\n", + "After adstock: 106915.8981697949\n", + "After hill transform: 0.9833648168209328\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,350.05\n", + "Adstocked value: 44,350.23\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1448\n", + "Raw spend: 44350.05244250139\n", + "After adstock: 44350.228913089624\n", + "After hill transform: 0.9859109234894288\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281865\n", + "After adstock: 455904.44475040876\n", + "After hill transform: 0.9531672654247728\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.11\n", + "Adstocked value: 702,316.44\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0342\n", + "Raw spend: 702316.1115744459\n", + "After adstock: 702316.4449077792\n", + "After hill transform: 0.7036997708123899\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56483646158\n", + "After adstock: 106915.8981697949\n", + "After hill transform: 0.9833648168209328\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,350.05\n", + "Adstocked value: 44,350.23\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1448\n", + "Raw spend: 44350.05244250139\n", + "After adstock: 44350.228913089624\n", + "After hill transform: 0.9859109234894288\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282014\n", + "After adstock: 455904.44475042366\n", + "After hill transform: 0.9531672654247773\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.11\n", + "Adstocked value: 702,316.44\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0342\n", + "Raw spend: 702316.1115744459\n", + "After adstock: 702316.4449077792\n", + "After hill transform: 0.7036997708123899\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56483646158\n", + "After adstock: 106915.8981697949\n", + "After hill transform: 0.9833648168209328\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,350.05\n", + "Adstocked value: 44,350.23\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1448\n", + "Raw spend: 44350.05244250139\n", + "After adstock: 44350.228913089624\n", + "After hill transform: 0.9859109234894288\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281865\n", + "After adstock: 455904.44475040876\n", + "After hill transform: 0.9531672654247728\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.11\n", + "Adstocked value: 702,316.44\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0342\n", + "Raw spend: 702316.1115744608\n", + "After adstock: 702316.4449077941\n", + "After hill transform: 0.7036997708123925\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56483646158\n", + "After adstock: 106915.8981697949\n", + "After hill transform: 0.9833648168209328\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,350.05\n", + "Adstocked value: 44,350.23\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1448\n", + "Raw spend: 44350.05244250139\n", + "After adstock: 44350.228913089624\n", + "After hill transform: 0.9859109234894288\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281865\n", + "After adstock: 455904.44475040876\n", + "After hill transform: 0.9531672654247728\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.11\n", + "Adstocked value: 702,316.44\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0342\n", + "Raw spend: 702316.1115744459\n", + "After adstock: 702316.4449077792\n", + "After hill transform: 0.7036997708123899\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56483647648\n", + "After adstock: 106915.8981698098\n", + "After hill transform: 0.9833648168209387\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,350.05\n", + "Adstocked value: 44,350.23\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1448\n", + "Raw spend: 44350.05244250139\n", + "After adstock: 44350.228913089624\n", + "After hill transform: 0.9859109234894288\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281865\n", + "After adstock: 455904.44475040876\n", + "After hill transform: 0.9531672654247728\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.11\n", + "Adstocked value: 702,316.44\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0342\n", + "Raw spend: 702316.1115744459\n", + "After adstock: 702316.4449077792\n", + "After hill transform: 0.7036997708123899\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56483646158\n", + "After adstock: 106915.8981697949\n", + "After hill transform: 0.9833648168209328\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,350.05\n", + "Adstocked value: 44,350.23\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1448\n", + "Raw spend: 44350.05244251629\n", + "After adstock: 44350.228913104525\n", + "After hill transform: 0.9859109234894418\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281865\n", + "After adstock: 455904.44475040876\n", + "After hill transform: 0.9531672654247728\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.11\n", + "Adstocked value: 702,316.44\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0342\n", + "Raw spend: 702316.1115744459\n", + "After adstock: 702316.4449077792\n", + "After hill transform: 0.7036997708123899\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56483646158\n", + "After adstock: 106915.8981697949\n", + "After hill transform: 0.9833648168209328\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,350.05\n", + "Adstocked value: 44,350.23\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1448\n", + "Raw spend: 44350.05244250139\n", + "After adstock: 44350.228913089624\n", + "After hill transform: 0.9859109234894288\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282014\n", + "After adstock: 455904.44475042366\n", + "After hill transform: 0.9531672654247773\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.11\n", + "Adstocked value: 702,316.44\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0342\n", + "Raw spend: 702316.1115744459\n", + "After adstock: 702316.4449077792\n", + "After hill transform: 0.7036997708123899\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56483646158\n", + "After adstock: 106915.8981697949\n", + "After hill transform: 0.9833648168209328\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,350.05\n", + "Adstocked value: 44,350.23\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1448\n", + "Raw spend: 44350.05244250139\n", + "After adstock: 44350.228913089624\n", + "After hill transform: 0.9859109234894288\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281865\n", + "After adstock: 455904.44475040876\n", + "After hill transform: 0.9531672654247728\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.11\n", + "Adstocked value: 702,316.44\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0342\n", + "Raw spend: 702316.1115744608\n", + "After adstock: 702316.4449077941\n", + "After hill transform: 0.7036997708123925\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56483646158\n", + "After adstock: 106915.8981697949\n", + "After hill transform: 0.9833648168209328\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,350.05\n", + "Adstocked value: 44,350.23\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1448\n", + "Raw spend: 44350.05244250139\n", + "After adstock: 44350.228913089624\n", + "After hill transform: 0.9859109234894288\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281865\n", + "After adstock: 455904.44475040876\n", + "After hill transform: 0.9531672654247728\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.11\n", + "Adstocked value: 702,316.44\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0342\n", + "Raw spend: 702316.1115744459\n", + "After adstock: 702316.4449077792\n", + "After hill transform: 0.7036997708123899\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56483647648\n", + "After adstock: 106915.8981698098\n", + "After hill transform: 0.9833648168209387\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,350.05\n", + "Adstocked value: 44,350.23\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1448\n", + "Raw spend: 44350.05244250139\n", + "After adstock: 44350.228913089624\n", + "After hill transform: 0.9859109234894288\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281865\n", + "After adstock: 455904.44475040876\n", + "After hill transform: 0.9531672654247728\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,316.11\n", + "Adstocked value: 702,316.44\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0342\n", + "Raw spend: 702316.1115744459\n", + "After adstock: 702316.4449077792\n", + "After hill transform: 0.7036997708123899\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.56\n", + "Adstocked value: 106,915.90\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0579\n", + "Raw spend: 106915.56483646158\n", + "After adstock: 106915.8981697949\n", + "After hill transform: 0.9833648168209328\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,350.05\n", + "Adstocked value: 44,350.23\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1448\n", + "Raw spend: 44350.05244251629\n", + "After adstock: 44350.228913104525\n", + "After hill transform: 0.9859109234894418\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,315.94\n", + "Adstocked value: 702,316.27\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0299\n", + "Raw spend: 702315.939040177\n", + "After adstock: 702316.2723735104\n", + "After hill transform: 0.7036997407714891\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.57\n", + "Adstocked value: 106,915.91\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0582\n", + "Raw spend: 106915.57472451327\n", + "After adstock: 106915.9080578466\n", + "After hill transform: 0.9833648208037334\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,351.08\n", + "Adstocked value: 44,351.26\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1699\n", + "Raw spend: 44351.08371214588\n", + "After adstock: 44351.26018273412\n", + "After hill transform: 0.9859118198807052\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,315.94\n", + "Adstocked value: 702,316.27\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0299\n", + "Raw spend: 702315.939040177\n", + "After adstock: 702316.2723735104\n", + "After hill transform: 0.7036997407714891\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.57\n", + "Adstocked value: 106,915.91\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0582\n", + "Raw spend: 106915.57472451327\n", + "After adstock: 106915.9080578466\n", + "After hill transform: 0.9833648208037334\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,351.08\n", + "Adstocked value: 44,351.26\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1699\n", + "Raw spend: 44351.08371214588\n", + "After adstock: 44351.26018273412\n", + "After hill transform: 0.9859118198807052\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,315.94\n", + "Adstocked value: 702,316.27\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0299\n", + "Raw spend: 702315.939040177\n", + "After adstock: 702316.2723735104\n", + "After hill transform: 0.7036997407714891\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.57\n", + "Adstocked value: 106,915.91\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0582\n", + "Raw spend: 106915.57472451327\n", + "After adstock: 106915.9080578466\n", + "After hill transform: 0.9833648208037334\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,351.08\n", + "Adstocked value: 44,351.26\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1699\n", + "Raw spend: 44351.08371214588\n", + "After adstock: 44351.26018273412\n", + "After hill transform: 0.9859118198807052\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,315.94\n", + "Adstocked value: 702,316.27\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0299\n", + "Raw spend: 702315.9390401919\n", + "After adstock: 702316.2723735253\n", + "After hill transform: 0.7036997407714918\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.57\n", + "Adstocked value: 106,915.91\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0582\n", + "Raw spend: 106915.57472451327\n", + "After adstock: 106915.9080578466\n", + "After hill transform: 0.9833648208037334\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,351.08\n", + "Adstocked value: 44,351.26\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1699\n", + "Raw spend: 44351.08371214588\n", + "After adstock: 44351.26018273412\n", + "After hill transform: 0.9859118198807052\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,315.94\n", + "Adstocked value: 702,316.27\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0299\n", + "Raw spend: 702315.939040177\n", + "After adstock: 702316.2723735104\n", + "After hill transform: 0.7036997407714891\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.57\n", + "Adstocked value: 106,915.91\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0582\n", + "Raw spend: 106915.57472452817\n", + "After adstock: 106915.9080578615\n", + "After hill transform: 0.9833648208037393\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,351.08\n", + "Adstocked value: 44,351.26\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1699\n", + "Raw spend: 44351.08371214588\n", + "After adstock: 44351.26018273412\n", + "After hill transform: 0.9859118198807052\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,315.94\n", + "Adstocked value: 702,316.27\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0299\n", + "Raw spend: 702315.939040177\n", + "After adstock: 702316.2723735104\n", + "After hill transform: 0.7036997407714891\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.57\n", + "Adstocked value: 106,915.91\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0582\n", + "Raw spend: 106915.57472451327\n", + "After adstock: 106915.9080578466\n", + "After hill transform: 0.9833648208037334\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,351.08\n", + "Adstocked value: 44,351.26\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1699\n", + "Raw spend: 44351.083712160784\n", + "After adstock: 44351.26018274902\n", + "After hill transform: 0.9859118198807182\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,315.94\n", + "Adstocked value: 702,316.27\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0299\n", + "Raw spend: 702315.939040177\n", + "After adstock: 702316.2723735104\n", + "After hill transform: 0.7036997407714891\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.57\n", + "Adstocked value: 106,915.91\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0582\n", + "Raw spend: 106915.57472451327\n", + "After adstock: 106915.9080578466\n", + "After hill transform: 0.9833648208037334\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,351.08\n", + "Adstocked value: 44,351.26\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1699\n", + "Raw spend: 44351.08371214588\n", + "After adstock: 44351.26018273412\n", + "After hill transform: 0.9859118198807052\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,315.94\n", + "Adstocked value: 702,316.27\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0299\n", + "Raw spend: 702315.939040177\n", + "After adstock: 702316.2723735104\n", + "After hill transform: 0.7036997407714891\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.57\n", + "Adstocked value: 106,915.91\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0582\n", + "Raw spend: 106915.57472451327\n", + "After adstock: 106915.9080578466\n", + "After hill transform: 0.9833648208037334\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,351.08\n", + "Adstocked value: 44,351.26\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1699\n", + "Raw spend: 44351.08371214588\n", + "After adstock: 44351.26018273412\n", + "After hill transform: 0.9859118198807052\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,315.94\n", + "Adstocked value: 702,316.27\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0299\n", + "Raw spend: 702315.9390401919\n", + "After adstock: 702316.2723735253\n", + "After hill transform: 0.7036997407714918\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.57\n", + "Adstocked value: 106,915.91\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0582\n", + "Raw spend: 106915.57472451327\n", + "After adstock: 106915.9080578466\n", + "After hill transform: 0.9833648208037334\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,351.08\n", + "Adstocked value: 44,351.26\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1699\n", + "Raw spend: 44351.08371214588\n", + "After adstock: 44351.26018273412\n", + "After hill transform: 0.9859118198807052\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,315.94\n", + "Adstocked value: 702,316.27\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0299\n", + "Raw spend: 702315.939040177\n", + "After adstock: 702316.2723735104\n", + "After hill transform: 0.7036997407714891\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.57\n", + "Adstocked value: 106,915.91\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0582\n", + "Raw spend: 106915.57472452817\n", + "After adstock: 106915.9080578615\n", + "After hill transform: 0.9833648208037393\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,351.08\n", + "Adstocked value: 44,351.26\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1699\n", + "Raw spend: 44351.08371214588\n", + "After adstock: 44351.26018273412\n", + "After hill transform: 0.9859118198807052\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,315.94\n", + "Adstocked value: 702,316.27\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0299\n", + "Raw spend: 702315.939040177\n", + "After adstock: 702316.2723735104\n", + "After hill transform: 0.7036997407714891\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.57\n", + "Adstocked value: 106,915.91\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0582\n", + "Raw spend: 106915.57472451327\n", + "After adstock: 106915.9080578466\n", + "After hill transform: 0.9833648208037334\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,351.08\n", + "Adstocked value: 44,351.26\n", + "Saturated value: 0.9859\n", + "Final response: 27588.1699\n", + "Raw spend: 44351.083712160784\n", + "After adstock: 44351.26018274902\n", + "After hill transform: 0.9859118198807182\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,315.01\n", + "Adstocked value: 702,315.35\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0069\n", + "Raw spend: 702315.0145907868\n", + "After adstock: 702315.3479241201\n", + "After hill transform: 0.70369957981031\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.63\n", + "Adstocked value: 106,915.96\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0596\n", + "Raw spend: 106915.6276706194\n", + "After adstock: 106915.96100395273\n", + "After hill transform: 0.9833648421298317\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,356.61\n", + "Adstocked value: 44,356.78\n", + "Saturated value: 0.9859\n", + "Final response: 27588.3042\n", + "Raw spend: 44356.606159692376\n", + "After adstock: 44356.78263028061\n", + "After hill transform: 0.9859166187438101\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,315.01\n", + "Adstocked value: 702,315.35\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0069\n", + "Raw spend: 702315.0145907868\n", + "After adstock: 702315.3479241201\n", + "After hill transform: 0.70369957981031\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.63\n", + "Adstocked value: 106,915.96\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0596\n", + "Raw spend: 106915.6276706194\n", + "After adstock: 106915.96100395273\n", + "After hill transform: 0.9833648421298317\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,356.61\n", + "Adstocked value: 44,356.78\n", + "Saturated value: 0.9859\n", + "Final response: 27588.3042\n", + "Raw spend: 44356.606159692376\n", + "After adstock: 44356.78263028061\n", + "After hill transform: 0.9859166187438101\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,315.01\n", + "Adstocked value: 702,315.35\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0069\n", + "Raw spend: 702315.0145907868\n", + "After adstock: 702315.3479241201\n", + "After hill transform: 0.70369957981031\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.63\n", + "Adstocked value: 106,915.96\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0596\n", + "Raw spend: 106915.6276706194\n", + "After adstock: 106915.96100395273\n", + "After hill transform: 0.9833648421298317\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,356.61\n", + "Adstocked value: 44,356.78\n", + "Saturated value: 0.9859\n", + "Final response: 27588.3042\n", + "Raw spend: 44356.606159692376\n", + "After adstock: 44356.78263028061\n", + "After hill transform: 0.9859166187438101\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,315.01\n", + "Adstocked value: 702,315.35\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0069\n", + "Raw spend: 702315.0145908017\n", + "After adstock: 702315.347924135\n", + "After hill transform: 0.7036995798103126\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.63\n", + "Adstocked value: 106,915.96\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0596\n", + "Raw spend: 106915.6276706194\n", + "After adstock: 106915.96100395273\n", + "After hill transform: 0.9833648421298317\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,356.61\n", + "Adstocked value: 44,356.78\n", + "Saturated value: 0.9859\n", + "Final response: 27588.3042\n", + "Raw spend: 44356.606159692376\n", + "After adstock: 44356.78263028061\n", + "After hill transform: 0.9859166187438101\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,315.01\n", + "Adstocked value: 702,315.35\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0069\n", + "Raw spend: 702315.0145907868\n", + "After adstock: 702315.3479241201\n", + "After hill transform: 0.70369957981031\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.63\n", + "Adstocked value: 106,915.96\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0596\n", + "Raw spend: 106915.6276706343\n", + "After adstock: 106915.96100396763\n", + "After hill transform: 0.9833648421298375\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,356.61\n", + "Adstocked value: 44,356.78\n", + "Saturated value: 0.9859\n", + "Final response: 27588.3042\n", + "Raw spend: 44356.606159692376\n", + "After adstock: 44356.78263028061\n", + "After hill transform: 0.9859166187438101\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,315.01\n", + "Adstocked value: 702,315.35\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0069\n", + "Raw spend: 702315.0145907868\n", + "After adstock: 702315.3479241201\n", + "After hill transform: 0.70369957981031\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.63\n", + "Adstocked value: 106,915.96\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0596\n", + "Raw spend: 106915.6276706194\n", + "After adstock: 106915.96100395273\n", + "After hill transform: 0.9833648421298317\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,356.61\n", + "Adstocked value: 44,356.78\n", + "Saturated value: 0.9859\n", + "Final response: 27588.3042\n", + "Raw spend: 44356.60615970728\n", + "After adstock: 44356.782630295515\n", + "After hill transform: 0.9859166187438231\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,315.01\n", + "Adstocked value: 702,315.35\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0069\n", + "Raw spend: 702315.0145907868\n", + "After adstock: 702315.3479241201\n", + "After hill transform: 0.70369957981031\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.63\n", + "Adstocked value: 106,915.96\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0596\n", + "Raw spend: 106915.6276706194\n", + "After adstock: 106915.96100395273\n", + "After hill transform: 0.9833648421298317\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,356.61\n", + "Adstocked value: 44,356.78\n", + "Saturated value: 0.9859\n", + "Final response: 27588.3042\n", + "Raw spend: 44356.606159692376\n", + "After adstock: 44356.78263028061\n", + "After hill transform: 0.9859166187438101\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,315.01\n", + "Adstocked value: 702,315.35\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0069\n", + "Raw spend: 702315.0145907868\n", + "After adstock: 702315.3479241201\n", + "After hill transform: 0.70369957981031\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.63\n", + "Adstocked value: 106,915.96\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0596\n", + "Raw spend: 106915.6276706194\n", + "After adstock: 106915.96100395273\n", + "After hill transform: 0.9833648421298317\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,356.61\n", + "Adstocked value: 44,356.78\n", + "Saturated value: 0.9859\n", + "Final response: 27588.3042\n", + "Raw spend: 44356.606159692376\n", + "After adstock: 44356.78263028061\n", + "After hill transform: 0.9859166187438101\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,315.01\n", + "Adstocked value: 702,315.35\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0069\n", + "Raw spend: 702315.0145908017\n", + "After adstock: 702315.347924135\n", + "After hill transform: 0.7036995798103126\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.63\n", + "Adstocked value: 106,915.96\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0596\n", + "Raw spend: 106915.6276706194\n", + "After adstock: 106915.96100395273\n", + "After hill transform: 0.9833648421298317\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,356.61\n", + "Adstocked value: 44,356.78\n", + "Saturated value: 0.9859\n", + "Final response: 27588.3042\n", + "Raw spend: 44356.606159692376\n", + "After adstock: 44356.78263028061\n", + "After hill transform: 0.9859166187438101\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,315.01\n", + "Adstocked value: 702,315.35\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0069\n", + "Raw spend: 702315.0145907868\n", + "After adstock: 702315.3479241201\n", + "After hill transform: 0.70369957981031\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.63\n", + "Adstocked value: 106,915.96\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0596\n", + "Raw spend: 106915.6276706343\n", + "After adstock: 106915.96100396763\n", + "After hill transform: 0.9833648421298375\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,356.61\n", + "Adstocked value: 44,356.78\n", + "Saturated value: 0.9859\n", + "Final response: 27588.3042\n", + "Raw spend: 44356.606159692376\n", + "After adstock: 44356.78263028061\n", + "After hill transform: 0.9859166187438101\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,315.01\n", + "Adstocked value: 702,315.35\n", + "Saturated value: 0.7037\n", + "Final response: 100564.0069\n", + "Raw spend: 702315.0145907868\n", + "After adstock: 702315.3479241201\n", + "After hill transform: 0.70369957981031\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.63\n", + "Adstocked value: 106,915.96\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0596\n", + "Raw spend: 106915.6276706194\n", + "After adstock: 106915.96100395273\n", + "After hill transform: 0.9833648421298317\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,356.61\n", + "Adstocked value: 44,356.78\n", + "Saturated value: 0.9859\n", + "Final response: 27588.3042\n", + "Raw spend: 44356.60615970728\n", + "After adstock: 44356.782630295515\n", + "After hill transform: 0.9859166187438231\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,310.70\n", + "Adstocked value: 702,311.03\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8995\n", + "Raw spend: 702310.6978595187\n", + "After adstock: 702311.0311928521\n", + "After hill transform: 0.7036988281960257\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.87\n", + "Adstocked value: 106,916.21\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0663\n", + "Raw spend: 106915.87493568717\n", + "After adstock: 106916.2082690205\n", + "After hill transform: 0.9833649417249346\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,382.40\n", + "Adstocked value: 44,382.57\n", + "Saturated value: 0.9859\n", + "Final response: 27588.9305\n", + "Raw spend: 44382.396265808966\n", + "After adstock: 44382.572736397204\n", + "After hill transform: 0.9859390004562172\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,310.70\n", + "Adstocked value: 702,311.03\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8995\n", + "Raw spend: 702310.6978595187\n", + "After adstock: 702311.0311928521\n", + "After hill transform: 0.7036988281960257\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.87\n", + "Adstocked value: 106,916.21\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0663\n", + "Raw spend: 106915.87493568717\n", + "After adstock: 106916.2082690205\n", + "After hill transform: 0.9833649417249346\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,382.40\n", + "Adstocked value: 44,382.57\n", + "Saturated value: 0.9859\n", + "Final response: 27588.9305\n", + "Raw spend: 44382.396265808966\n", + "After adstock: 44382.572736397204\n", + "After hill transform: 0.9859390004562172\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,310.70\n", + "Adstocked value: 702,311.03\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8995\n", + "Raw spend: 702310.6978595187\n", + "After adstock: 702311.0311928521\n", + "After hill transform: 0.7036988281960257\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.87\n", + "Adstocked value: 106,916.21\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0663\n", + "Raw spend: 106915.87493568717\n", + "After adstock: 106916.2082690205\n", + "After hill transform: 0.9833649417249346\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,382.40\n", + "Adstocked value: 44,382.57\n", + "Saturated value: 0.9859\n", + "Final response: 27588.9305\n", + "Raw spend: 44382.396265808966\n", + "After adstock: 44382.572736397204\n", + "After hill transform: 0.9859390004562172\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,310.70\n", + "Adstocked value: 702,311.03\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8995\n", + "Raw spend: 702310.6978595336\n", + "After adstock: 702311.031192867\n", + "After hill transform: 0.7036988281960284\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.87\n", + "Adstocked value: 106,916.21\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0663\n", + "Raw spend: 106915.87493568717\n", + "After adstock: 106916.2082690205\n", + "After hill transform: 0.9833649417249346\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,382.40\n", + "Adstocked value: 44,382.57\n", + "Saturated value: 0.9859\n", + "Final response: 27588.9305\n", + "Raw spend: 44382.396265808966\n", + "After adstock: 44382.572736397204\n", + "After hill transform: 0.9859390004562172\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,310.70\n", + "Adstocked value: 702,311.03\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8995\n", + "Raw spend: 702310.6978595187\n", + "After adstock: 702311.0311928521\n", + "After hill transform: 0.7036988281960257\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.87\n", + "Adstocked value: 106,916.21\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0663\n", + "Raw spend: 106915.87493570207\n", + "After adstock: 106916.2082690354\n", + "After hill transform: 0.9833649417249405\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,382.40\n", + "Adstocked value: 44,382.57\n", + "Saturated value: 0.9859\n", + "Final response: 27588.9305\n", + "Raw spend: 44382.396265808966\n", + "After adstock: 44382.572736397204\n", + "After hill transform: 0.9859390004562172\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,310.70\n", + "Adstocked value: 702,311.03\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8995\n", + "Raw spend: 702310.6978595187\n", + "After adstock: 702311.0311928521\n", + "After hill transform: 0.7036988281960257\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.87\n", + "Adstocked value: 106,916.21\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0663\n", + "Raw spend: 106915.87493568717\n", + "After adstock: 106916.2082690205\n", + "After hill transform: 0.9833649417249346\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,382.40\n", + "Adstocked value: 44,382.57\n", + "Saturated value: 0.9859\n", + "Final response: 27588.9305\n", + "Raw spend: 44382.39626582387\n", + "After adstock: 44382.572736412105\n", + "After hill transform: 0.9859390004562301\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,310.70\n", + "Adstocked value: 702,311.03\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8995\n", + "Raw spend: 702310.6978595187\n", + "After adstock: 702311.0311928521\n", + "After hill transform: 0.7036988281960257\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.87\n", + "Adstocked value: 106,916.21\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0663\n", + "Raw spend: 106915.87493568717\n", + "After adstock: 106916.2082690205\n", + "After hill transform: 0.9833649417249346\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,382.40\n", + "Adstocked value: 44,382.57\n", + "Saturated value: 0.9859\n", + "Final response: 27588.9305\n", + "Raw spend: 44382.396265808966\n", + "After adstock: 44382.572736397204\n", + "After hill transform: 0.9859390004562172\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,310.70\n", + "Adstocked value: 702,311.03\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8995\n", + "Raw spend: 702310.6978595187\n", + "After adstock: 702311.0311928521\n", + "After hill transform: 0.7036988281960257\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.87\n", + "Adstocked value: 106,916.21\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0663\n", + "Raw spend: 106915.87493568717\n", + "After adstock: 106916.2082690205\n", + "After hill transform: 0.9833649417249346\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,382.40\n", + "Adstocked value: 44,382.57\n", + "Saturated value: 0.9859\n", + "Final response: 27588.9305\n", + "Raw spend: 44382.396265808966\n", + "After adstock: 44382.572736397204\n", + "After hill transform: 0.9859390004562172\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,310.70\n", + "Adstocked value: 702,311.03\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8995\n", + "Raw spend: 702310.6978595336\n", + "After adstock: 702311.031192867\n", + "After hill transform: 0.7036988281960284\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.87\n", + "Adstocked value: 106,916.21\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0663\n", + "Raw spend: 106915.87493568717\n", + "After adstock: 106916.2082690205\n", + "After hill transform: 0.9833649417249346\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,382.40\n", + "Adstocked value: 44,382.57\n", + "Saturated value: 0.9859\n", + "Final response: 27588.9305\n", + "Raw spend: 44382.396265808966\n", + "After adstock: 44382.572736397204\n", + "After hill transform: 0.9859390004562172\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,310.70\n", + "Adstocked value: 702,311.03\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8995\n", + "Raw spend: 702310.6978595187\n", + "After adstock: 702311.0311928521\n", + "After hill transform: 0.7036988281960257\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.87\n", + "Adstocked value: 106,916.21\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0663\n", + "Raw spend: 106915.87493570207\n", + "After adstock: 106916.2082690354\n", + "After hill transform: 0.9833649417249405\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,382.40\n", + "Adstocked value: 44,382.57\n", + "Saturated value: 0.9859\n", + "Final response: 27588.9305\n", + "Raw spend: 44382.396265808966\n", + "After adstock: 44382.572736397204\n", + "After hill transform: 0.9859390004562172\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,310.70\n", + "Adstocked value: 702,311.03\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8995\n", + "Raw spend: 702310.6978595187\n", + "After adstock: 702311.0311928521\n", + "After hill transform: 0.7036988281960257\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.87\n", + "Adstocked value: 106,916.21\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0663\n", + "Raw spend: 106915.87493568717\n", + "After adstock: 106916.2082690205\n", + "After hill transform: 0.9833649417249346\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,382.40\n", + "Adstocked value: 44,382.57\n", + "Saturated value: 0.9859\n", + "Final response: 27588.9305\n", + "Raw spend: 44382.39626582387\n", + "After adstock: 44382.572736412105\n", + "After hill transform: 0.9859390004562301\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.98\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8567\n", + "Raw spend: 702308.9782285827\n", + "After adstock: 702309.311561916\n", + "After hill transform: 0.7036985287782542\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.97343435377\n", + "After adstock: 106916.3067676871\n", + "After hill transform: 0.9833649813986688\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.67\n", + "Adstocked value: 44,392.85\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1796\n", + "Raw spend: 44392.669885248695\n", + "After adstock: 44392.84635583693\n", + "After hill transform: 0.9859479029388909\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.98\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8567\n", + "Raw spend: 702308.9782285827\n", + "After adstock: 702309.311561916\n", + "After hill transform: 0.7036985287782542\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.97343435377\n", + "After adstock: 106916.3067676871\n", + "After hill transform: 0.9833649813986688\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.67\n", + "Adstocked value: 44,392.85\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1796\n", + "Raw spend: 44392.669885248695\n", + "After adstock: 44392.84635583693\n", + "After hill transform: 0.9859479029388909\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.98\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8567\n", + "Raw spend: 702308.9782285827\n", + "After adstock: 702309.311561916\n", + "After hill transform: 0.7036985287782542\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.97343435377\n", + "After adstock: 106916.3067676871\n", + "After hill transform: 0.9833649813986688\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.67\n", + "Adstocked value: 44,392.85\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1796\n", + "Raw spend: 44392.669885248695\n", + "After adstock: 44392.84635583693\n", + "After hill transform: 0.9859479029388909\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.98\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8567\n", + "Raw spend: 702308.9782285976\n", + "After adstock: 702309.3115619309\n", + "After hill transform: 0.7036985287782567\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.97343435377\n", + "After adstock: 106916.3067676871\n", + "After hill transform: 0.9833649813986688\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.67\n", + "Adstocked value: 44,392.85\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1796\n", + "Raw spend: 44392.669885248695\n", + "After adstock: 44392.84635583693\n", + "After hill transform: 0.9859479029388909\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.98\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8567\n", + "Raw spend: 702308.9782285827\n", + "After adstock: 702309.311561916\n", + "After hill transform: 0.7036985287782542\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.97343436867\n", + "After adstock: 106916.306767702\n", + "After hill transform: 0.9833649813986749\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.67\n", + "Adstocked value: 44,392.85\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1796\n", + "Raw spend: 44392.669885248695\n", + "After adstock: 44392.84635583693\n", + "After hill transform: 0.9859479029388909\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.98\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8567\n", + "Raw spend: 702308.9782285827\n", + "After adstock: 702309.311561916\n", + "After hill transform: 0.7036985287782542\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.97343435377\n", + "After adstock: 106916.3067676871\n", + "After hill transform: 0.9833649813986688\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.67\n", + "Adstocked value: 44,392.85\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1796\n", + "Raw spend: 44392.6698852636\n", + "After adstock: 44392.846355851834\n", + "After hill transform: 0.9859479029389038\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.98\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8567\n", + "Raw spend: 702308.9782285827\n", + "After adstock: 702309.311561916\n", + "After hill transform: 0.7036985287782542\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.97343435377\n", + "After adstock: 106916.3067676871\n", + "After hill transform: 0.9833649813986688\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.67\n", + "Adstocked value: 44,392.85\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1796\n", + "Raw spend: 44392.669885248695\n", + "After adstock: 44392.84635583693\n", + "After hill transform: 0.9859479029388909\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.98\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8567\n", + "Raw spend: 702308.9782285827\n", + "After adstock: 702309.311561916\n", + "After hill transform: 0.7036985287782542\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.97343435377\n", + "After adstock: 106916.3067676871\n", + "After hill transform: 0.9833649813986688\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.67\n", + "Adstocked value: 44,392.85\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1796\n", + "Raw spend: 44392.669885248695\n", + "After adstock: 44392.84635583693\n", + "After hill transform: 0.9859479029388909\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.98\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8567\n", + "Raw spend: 702308.9782285976\n", + "After adstock: 702309.3115619309\n", + "After hill transform: 0.7036985287782567\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.97343435377\n", + "After adstock: 106916.3067676871\n", + "After hill transform: 0.9833649813986688\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.67\n", + "Adstocked value: 44,392.85\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1796\n", + "Raw spend: 44392.669885248695\n", + "After adstock: 44392.84635583693\n", + "After hill transform: 0.9859479029388909\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.98\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8567\n", + "Raw spend: 702308.9782285827\n", + "After adstock: 702309.311561916\n", + "After hill transform: 0.7036985287782542\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.97343436867\n", + "After adstock: 106916.306767702\n", + "After hill transform: 0.9833649813986749\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.67\n", + "Adstocked value: 44,392.85\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1796\n", + "Raw spend: 44392.669885248695\n", + "After adstock: 44392.84635583693\n", + "After hill transform: 0.9859479029388909\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.98\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8567\n", + "Raw spend: 702308.9782285827\n", + "After adstock: 702309.311561916\n", + "After hill transform: 0.7036985287782542\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.97343435377\n", + "After adstock: 106916.3067676871\n", + "After hill transform: 0.9833649813986688\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.67\n", + "Adstocked value: 44,392.85\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1796\n", + "Raw spend: 44392.6698852636\n", + "After adstock: 44392.846355851834\n", + "After hill transform: 0.9859479029389038\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252816317\n", + "After adstock: 455904.4447503854\n", + "After hill transform: 0.9531672654247659\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.9731641246\n", + "After adstock: 702309.306497458\n", + "After hill transform: 0.7036985278964423\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.9737244412\n", + "After adstock: 106916.30705777452\n", + "After hill transform: 0.9833649815155114\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.70014200459\n", + "After adstock: 44392.87661259283\n", + "After hill transform: 0.9859479291462733\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252816317\n", + "After adstock: 455904.4447503854\n", + "After hill transform: 0.9531672654247659\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.9731641246\n", + "After adstock: 702309.306497458\n", + "After hill transform: 0.7036985278964423\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.9737244412\n", + "After adstock: 106916.30705777452\n", + "After hill transform: 0.9833649815155114\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.70014200459\n", + "After adstock: 44392.87661259283\n", + "After hill transform: 0.9859479291462733\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252817807\n", + "After adstock: 455904.4447504003\n", + "After hill transform: 0.9531672654247704\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.9731641246\n", + "After adstock: 702309.306497458\n", + "After hill transform: 0.7036985278964423\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.9737244412\n", + "After adstock: 106916.30705777452\n", + "After hill transform: 0.9833649815155114\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.70014200459\n", + "After adstock: 44392.87661259283\n", + "After hill transform: 0.9859479291462733\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252816317\n", + "After adstock: 455904.4447503854\n", + "After hill transform: 0.9531672654247659\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.9731641395\n", + "After adstock: 702309.3064974729\n", + "After hill transform: 0.7036985278964448\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.9737244412\n", + "After adstock: 106916.30705777452\n", + "After hill transform: 0.9833649815155114\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.70014200459\n", + "After adstock: 44392.87661259283\n", + "After hill transform: 0.9859479291462733\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252816317\n", + "After adstock: 455904.4447503854\n", + "After hill transform: 0.9531672654247659\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.9731641246\n", + "After adstock: 702309.306497458\n", + "After hill transform: 0.7036985278964423\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.9737244561\n", + "After adstock: 106916.30705778943\n", + "After hill transform: 0.9833649815155173\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.70014200459\n", + "After adstock: 44392.87661259283\n", + "After hill transform: 0.9859479291462733\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252816317\n", + "After adstock: 455904.4447503854\n", + "After hill transform: 0.9531672654247659\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.9731641246\n", + "After adstock: 702309.306497458\n", + "After hill transform: 0.7036985278964423\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.9737244412\n", + "After adstock: 106916.30705777452\n", + "After hill transform: 0.9833649815155114\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.700142019494\n", + "After adstock: 44392.87661260773\n", + "After hill transform: 0.9859479291462862\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252816317\n", + "After adstock: 455904.4447503854\n", + "After hill transform: 0.9531672654247659\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.9731641246\n", + "After adstock: 702309.306497458\n", + "After hill transform: 0.7036985278964423\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.9737244412\n", + "After adstock: 106916.30705777452\n", + "After hill transform: 0.9833649815155114\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.70014200459\n", + "After adstock: 44392.87661259283\n", + "After hill transform: 0.9859479291462733\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252817807\n", + "After adstock: 455904.4447504003\n", + "After hill transform: 0.9531672654247704\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.9731641246\n", + "After adstock: 702309.306497458\n", + "After hill transform: 0.7036985278964423\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.9737244412\n", + "After adstock: 106916.30705777452\n", + "After hill transform: 0.9833649815155114\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.70014200459\n", + "After adstock: 44392.87661259283\n", + "After hill transform: 0.9859479291462733\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252816317\n", + "After adstock: 455904.4447503854\n", + "After hill transform: 0.9531672654247659\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.9731641395\n", + "After adstock: 702309.3064974729\n", + "After hill transform: 0.7036985278964448\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.9737244412\n", + "After adstock: 106916.30705777452\n", + "After hill transform: 0.9833649815155114\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.70014200459\n", + "After adstock: 44392.87661259283\n", + "After hill transform: 0.9859479291462733\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252816317\n", + "After adstock: 455904.4447503854\n", + "After hill transform: 0.9531672654247659\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.9731641246\n", + "After adstock: 702309.306497458\n", + "After hill transform: 0.7036985278964423\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.9737244561\n", + "After adstock: 106916.30705778943\n", + "After hill transform: 0.9833649815155173\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.70014200459\n", + "After adstock: 44392.87661259283\n", + "After hill transform: 0.9859479291462733\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252816317\n", + "After adstock: 455904.4447503854\n", + "After hill transform: 0.9531672654247659\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.9731641246\n", + "After adstock: 702309.306497458\n", + "After hill transform: 0.7036985278964423\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.9737244412\n", + "After adstock: 106916.30705777452\n", + "After hill transform: 0.9833649815155114\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.700142019494\n", + "After adstock: 44392.87661260773\n", + "After hill transform: 0.9859479291462862\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.973112393\n", + "After adstock: 702309.3064457264\n", + "After hill transform: 0.7036985278874348\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.97372737307\n", + "After adstock: 106916.3070607064\n", + "After hill transform: 0.9833649815166923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1804\n", + "Raw spend: 44392.700446483206\n", + "After adstock: 44392.876917071444\n", + "After hill transform: 0.9859479294100021\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.973112393\n", + "After adstock: 702309.3064457264\n", + "After hill transform: 0.7036985278874348\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.97372737307\n", + "After adstock: 106916.3070607064\n", + "After hill transform: 0.9833649815166923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1804\n", + "Raw spend: 44392.700446483206\n", + "After adstock: 44392.876917071444\n", + "After hill transform: 0.9859479294100021\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252816736\n", + "After adstock: 455904.4447503896\n", + "After hill transform: 0.9531672654247673\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.9731589515\n", + "After adstock: 702309.3064922849\n", + "After hill transform: 0.7036985278955415\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.97372473439\n", + "After adstock: 106916.30705806772\n", + "After hill transform: 0.9833649815156296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.70017245245\n", + "After adstock: 44392.87664304069\n", + "After hill transform: 0.9859479291726462\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252816736\n", + "After adstock: 455904.4447503896\n", + "After hill transform: 0.9531672654247673\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.9731589515\n", + "After adstock: 702309.3064922849\n", + "After hill transform: 0.7036985278955415\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.97372473439\n", + "After adstock: 106916.30705806772\n", + "After hill transform: 0.9833649815156296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.70017245245\n", + "After adstock: 44392.87664304069\n", + "After hill transform: 0.9859479291726462\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252818226\n", + "After adstock: 455904.4447504045\n", + "After hill transform: 0.9531672654247716\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.9731589515\n", + "After adstock: 702309.3064922849\n", + "After hill transform: 0.7036985278955415\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.97372473439\n", + "After adstock: 106916.30705806772\n", + "After hill transform: 0.9833649815156296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.70017245245\n", + "After adstock: 44392.87664304069\n", + "After hill transform: 0.9859479291726462\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252816736\n", + "After adstock: 455904.4447503896\n", + "After hill transform: 0.9531672654247673\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.9731589664\n", + "After adstock: 702309.3064922998\n", + "After hill transform: 0.7036985278955441\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.97372473439\n", + "After adstock: 106916.30705806772\n", + "After hill transform: 0.9833649815156296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.70017245245\n", + "After adstock: 44392.87664304069\n", + "After hill transform: 0.9859479291726462\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252816736\n", + "After adstock: 455904.4447503896\n", + "After hill transform: 0.9531672654247673\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.9731589515\n", + "After adstock: 702309.3064922849\n", + "After hill transform: 0.7036985278955415\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.97372474929\n", + "After adstock: 106916.30705808262\n", + "After hill transform: 0.9833649815156355\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.70017245245\n", + "After adstock: 44392.87664304069\n", + "After hill transform: 0.9859479291726462\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252816736\n", + "After adstock: 455904.4447503896\n", + "After hill transform: 0.9531672654247673\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.9731589515\n", + "After adstock: 702309.3064922849\n", + "After hill transform: 0.7036985278955415\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.97372473439\n", + "After adstock: 106916.30705806772\n", + "After hill transform: 0.9833649815156296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.700172467354\n", + "After adstock: 44392.87664305559\n", + "After hill transform: 0.985947929172659\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252816736\n", + "After adstock: 455904.4447503896\n", + "After hill transform: 0.9531672654247673\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.9731589515\n", + "After adstock: 702309.3064922849\n", + "After hill transform: 0.7036985278955415\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.97372473439\n", + "After adstock: 106916.30705806772\n", + "After hill transform: 0.9833649815156296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.70017245245\n", + "After adstock: 44392.87664304069\n", + "After hill transform: 0.9859479291726462\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252818226\n", + "After adstock: 455904.4447504045\n", + "After hill transform: 0.9531672654247716\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.9731589515\n", + "After adstock: 702309.3064922849\n", + "After hill transform: 0.7036985278955415\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.97372473439\n", + "After adstock: 106916.30705806772\n", + "After hill transform: 0.9833649815156296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.70017245245\n", + "After adstock: 44392.87664304069\n", + "After hill transform: 0.9859479291726462\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252816736\n", + "After adstock: 455904.4447503896\n", + "After hill transform: 0.9531672654247673\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.9731589664\n", + "After adstock: 702309.3064922998\n", + "After hill transform: 0.7036985278955441\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.97372473439\n", + "After adstock: 106916.30705806772\n", + "After hill transform: 0.9833649815156296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.70017245245\n", + "After adstock: 44392.87664304069\n", + "After hill transform: 0.9859479291726462\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252816736\n", + "After adstock: 455904.4447503896\n", + "After hill transform: 0.9531672654247673\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.9731589515\n", + "After adstock: 702309.3064922849\n", + "After hill transform: 0.7036985278955415\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.97372474929\n", + "After adstock: 106916.30705808262\n", + "After hill transform: 0.9833649815156355\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.70017245245\n", + "After adstock: 44392.87664304069\n", + "After hill transform: 0.9859479291726462\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252816736\n", + "After adstock: 455904.4447503896\n", + "After hill transform: 0.9531672654247673\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.9731589515\n", + "After adstock: 702309.3064922849\n", + "After hill transform: 0.7036985278955415\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.97372473439\n", + "After adstock: 106916.30705806772\n", + "After hill transform: 0.9833649815156296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.700172467354\n", + "After adstock: 44392.87664305559\n", + "After hill transform: 0.985947929172659\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.9731756444\n", + "After adstock: 702309.3065089778\n", + "After hill transform: 0.703698527898448\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.97374142733\n", + "After adstock: 106916.30707476065\n", + "After hill transform: 0.9833649815223532\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.7001891454\n", + "After adstock: 44392.876659733636\n", + "After hill transform: 0.9859479291871049\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.9731756444\n", + "After adstock: 702309.3065089778\n", + "After hill transform: 0.703698527898448\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.97374142733\n", + "After adstock: 106916.30707476065\n", + "After hill transform: 0.9833649815223532\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.7001891454\n", + "After adstock: 44392.876659733636\n", + "After hill transform: 0.9859479291871049\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.9731756444\n", + "After adstock: 702309.3065089778\n", + "After hill transform: 0.703698527898448\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.97374142733\n", + "After adstock: 106916.30707476065\n", + "After hill transform: 0.9833649815223532\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.7001891454\n", + "After adstock: 44392.876659733636\n", + "After hill transform: 0.9859479291871049\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.9731756593\n", + "After adstock: 702309.3065089927\n", + "After hill transform: 0.7036985278984507\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.97374142733\n", + "After adstock: 106916.30707476065\n", + "After hill transform: 0.9833649815223532\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.7001891454\n", + "After adstock: 44392.876659733636\n", + "After hill transform: 0.9859479291871049\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.9731756444\n", + "After adstock: 702309.3065089778\n", + "After hill transform: 0.703698527898448\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.97374144223\n", + "After adstock: 106916.30707477556\n", + "After hill transform: 0.9833649815223591\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.7001891454\n", + "After adstock: 44392.876659733636\n", + "After hill transform: 0.9859479291871049\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.9731756444\n", + "After adstock: 702309.3065089778\n", + "After hill transform: 0.703698527898448\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.97374142733\n", + "After adstock: 106916.30707476065\n", + "After hill transform: 0.9833649815223532\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.7001891603\n", + "After adstock: 44392.87665974854\n", + "After hill transform: 0.9859479291871179\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.9731756444\n", + "After adstock: 702309.3065089778\n", + "After hill transform: 0.703698527898448\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.97374142733\n", + "After adstock: 106916.30707476065\n", + "After hill transform: 0.9833649815223532\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.7001891454\n", + "After adstock: 44392.876659733636\n", + "After hill transform: 0.9859479291871049\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.9731756444\n", + "After adstock: 702309.3065089778\n", + "After hill transform: 0.703698527898448\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.97374142733\n", + "After adstock: 106916.30707476065\n", + "After hill transform: 0.9833649815223532\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.7001891454\n", + "After adstock: 44392.876659733636\n", + "After hill transform: 0.9859479291871049\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.9731756593\n", + "After adstock: 702309.3065089927\n", + "After hill transform: 0.7036985278984507\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.97374142733\n", + "After adstock: 106916.30707476065\n", + "After hill transform: 0.9833649815223532\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.7001891454\n", + "After adstock: 44392.876659733636\n", + "After hill transform: 0.9859479291871049\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.9731756444\n", + "After adstock: 702309.3065089778\n", + "After hill transform: 0.703698527898448\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.97374144223\n", + "After adstock: 106916.30707477556\n", + "After hill transform: 0.9833649815223591\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.7001891454\n", + "After adstock: 44392.876659733636\n", + "After hill transform: 0.9859479291871049\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.9731756444\n", + "After adstock: 702309.3065089778\n", + "After hill transform: 0.703698527898448\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.97374142733\n", + "After adstock: 106916.30707476065\n", + "After hill transform: 0.9833649815223532\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.7001891603\n", + "After adstock: 44392.87665974854\n", + "After hill transform: 0.9859479291871179\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.973510844\n", + "After adstock: 702309.3068441774\n", + "After hill transform: 0.7036985279568122\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.97355735605\n", + "After adstock: 106916.30689068937\n", + "After hill transform: 0.9833649814482122\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.700005074126\n", + "After adstock: 44392.876475662364\n", + "After hill transform: 0.9859479290276688\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.973510844\n", + "After adstock: 702309.3068441774\n", + "After hill transform: 0.7036985279568122\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.97355735605\n", + "After adstock: 106916.30689068937\n", + "After hill transform: 0.9833649814482122\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.700005074126\n", + "After adstock: 44392.876475662364\n", + "After hill transform: 0.9859479290276688\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.973335732\n", + "After adstock: 702309.3066690654\n", + "After hill transform: 0.703698527926322\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.97365351694\n", + "After adstock: 106916.30698685026\n", + "After hill transform: 0.9833649814869443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.700101235\n", + "After adstock: 44392.87657182324\n", + "After hill transform: 0.9859479291109601\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.973335732\n", + "After adstock: 702309.3066690654\n", + "After hill transform: 0.703698527926322\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.97365351694\n", + "After adstock: 106916.30698685026\n", + "After hill transform: 0.9833649814869443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.700101235\n", + "After adstock: 44392.87657182324\n", + "After hill transform: 0.9859479291109601\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.9732533714\n", + "After adstock: 702309.3065867048\n", + "After hill transform: 0.7036985279119816\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.97369874435\n", + "After adstock: 106916.30703207768\n", + "After hill transform: 0.9833649815051612\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.70014646242\n", + "After adstock: 44392.87661705066\n", + "After hill transform: 0.9859479291501345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.9732533714\n", + "After adstock: 702309.3065867048\n", + "After hill transform: 0.7036985279119816\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.97369874435\n", + "After adstock: 106916.30703207768\n", + "After hill transform: 0.9833649815051612\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.70014646242\n", + "After adstock: 44392.87661705066\n", + "After hill transform: 0.9859479291501345\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.9732146985\n", + "After adstock: 702309.3065480319\n", + "After hill transform: 0.703698527905248\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.97371998122\n", + "After adstock: 106916.30705331455\n", + "After hill transform: 0.9833649815137151\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.700167699295\n", + "After adstock: 44392.87663828753\n", + "After hill transform: 0.9859479291685291\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.9732146985\n", + "After adstock: 702309.3065480319\n", + "After hill transform: 0.703698527905248\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.97371998122\n", + "After adstock: 106916.30705331455\n", + "After hill transform: 0.9833649815137151\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.700167699295\n", + "After adstock: 44392.87663828753\n", + "After hill transform: 0.9859479291685291\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.9731966798\n", + "After adstock: 702309.3065300132\n", + "After hill transform: 0.7036985279021107\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.97372987596\n", + "After adstock: 106916.30706320929\n", + "After hill transform: 0.9833649815177005\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.70017759404\n", + "After adstock: 44392.876648182275\n", + "After hill transform: 0.9859479291770996\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.9731966798\n", + "After adstock: 702309.3065300132\n", + "After hill transform: 0.7036985279021107\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.97372987596\n", + "After adstock: 106916.30706320929\n", + "After hill transform: 0.9833649815177005\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.70017759404\n", + "After adstock: 44392.876648182275\n", + "After hill transform: 0.9859479291770996\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.9731966798\n", + "After adstock: 702309.3065300132\n", + "After hill transform: 0.7036985279021107\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.97372987596\n", + "After adstock: 106916.30706320929\n", + "After hill transform: 0.9833649815177005\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.70017759404\n", + "After adstock: 44392.876648182275\n", + "After hill transform: 0.9859479291770996\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.9731966947\n", + "After adstock: 702309.3065300281\n", + "After hill transform: 0.7036985279021132\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.97372987596\n", + "After adstock: 106916.30706320929\n", + "After hill transform: 0.9833649815177005\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.70017759404\n", + "After adstock: 44392.876648182275\n", + "After hill transform: 0.9859479291770996\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.9731966798\n", + "After adstock: 702309.3065300132\n", + "After hill transform: 0.7036985279021107\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.97372989086\n", + "After adstock: 106916.30706322419\n", + "After hill transform: 0.9833649815177063\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.70017759404\n", + "After adstock: 44392.876648182275\n", + "After hill transform: 0.9859479291770996\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.9731966798\n", + "After adstock: 702309.3065300132\n", + "After hill transform: 0.7036985279021107\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.97372987596\n", + "After adstock: 106916.30706320929\n", + "After hill transform: 0.9833649815177005\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.70017760894\n", + "After adstock: 44392.876648197176\n", + "After hill transform: 0.9859479291771125\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.9731966798\n", + "After adstock: 702309.3065300132\n", + "After hill transform: 0.7036985279021107\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.97372987596\n", + "After adstock: 106916.30706320929\n", + "After hill transform: 0.9833649815177005\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.70017759404\n", + "After adstock: 44392.876648182275\n", + "After hill transform: 0.9859479291770996\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.9731966798\n", + "After adstock: 702309.3065300132\n", + "After hill transform: 0.7036985279021107\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.97372987596\n", + "After adstock: 106916.30706320929\n", + "After hill transform: 0.9833649815177005\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.70017759404\n", + "After adstock: 44392.876648182275\n", + "After hill transform: 0.9859479291770996\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.9731966947\n", + "After adstock: 702309.3065300281\n", + "After hill transform: 0.7036985279021132\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.97372987596\n", + "After adstock: 106916.30706320929\n", + "After hill transform: 0.9833649815177005\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.70017759404\n", + "After adstock: 44392.876648182275\n", + "After hill transform: 0.9859479291770996\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.9731966798\n", + "After adstock: 702309.3065300132\n", + "After hill transform: 0.7036985279021107\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.97372989086\n", + "After adstock: 106916.30706322419\n", + "After hill transform: 0.9833649815177063\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.70017759404\n", + "After adstock: 44392.876648182275\n", + "After hill transform: 0.9859479291770996\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.9731966798\n", + "After adstock: 702309.3065300132\n", + "After hill transform: 0.7036985279021107\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.97372987596\n", + "After adstock: 106916.30706320929\n", + "After hill transform: 0.9833649815177005\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.70017760894\n", + "After adstock: 44392.876648197176\n", + "After hill transform: 0.9859479291771125\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.98\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8568\n", + "Raw spend: 702308.9806953615\n", + "After adstock: 702309.3140286949\n", + "After hill transform: 0.7036985292077641\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.30\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0689\n", + "Raw spend: 106915.97005195107\n", + "After adstock: 106916.3033852844\n", + "After hill transform: 0.9833649800362917\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.87\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.69649966914\n", + "After adstock: 44392.87297025738\n", + "After hill transform: 0.9859479259914086\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.98\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8568\n", + "Raw spend: 702308.9806953615\n", + "After adstock: 702309.3140286949\n", + "After hill transform: 0.7036985292077641\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.30\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0689\n", + "Raw spend: 106915.97005195107\n", + "After adstock: 106916.3033852844\n", + "After hill transform: 0.9833649800362917\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.87\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.69649966914\n", + "After adstock: 44392.87297025738\n", + "After hill transform: 0.9859479259914086\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.9742529205\n", + "After adstock: 702309.3075862539\n", + "After hill transform: 0.7036985280860208\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.97321181507\n", + "After adstock: 106916.3065451484\n", + "After hill transform: 0.9833649813090338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.69965953315\n", + "After adstock: 44392.87613012139\n", + "After hill transform: 0.9859479287283732\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.9742529205\n", + "After adstock: 702309.3075862539\n", + "After hill transform: 0.7036985280860208\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.97321181507\n", + "After adstock: 106916.3065451484\n", + "After hill transform: 0.9833649813090338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.69965953315\n", + "After adstock: 44392.87613012139\n", + "After hill transform: 0.9859479287283732\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.9733513976\n", + "After adstock: 702309.3066847309\n", + "After hill transform: 0.7036985279290497\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.9736539906\n", + "After adstock: 106916.30698732393\n", + "After hill transform: 0.9833649814871351\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.70010170868\n", + "After adstock: 44392.87657229692\n", + "After hill transform: 0.9859479291113703\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.9733513976\n", + "After adstock: 702309.3066847309\n", + "After hill transform: 0.7036985279290497\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.9736539906\n", + "After adstock: 106916.30698732393\n", + "After hill transform: 0.9833649814871351\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.70010170868\n", + "After adstock: 44392.87657229692\n", + "After hill transform: 0.9859479291113703\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.9732277597\n", + "After adstock: 702309.3065610931\n", + "After hill transform: 0.7036985279075222\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.97371463203\n", + "After adstock: 106916.30704796535\n", + "After hill transform: 0.9833649815115604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.700162350106\n", + "After adstock: 44392.87663293834\n", + "After hill transform: 0.9859479291638958\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.9732277597\n", + "After adstock: 702309.3065610931\n", + "After hill transform: 0.7036985279075222\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.97371463203\n", + "After adstock: 106916.30704796535\n", + "After hill transform: 0.9833649815115604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.700162350106\n", + "After adstock: 44392.87663293834\n", + "After hill transform: 0.9859479291638958\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.9732117217\n", + "After adstock: 702309.3065450551\n", + "After hill transform: 0.7036985279047296\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.97372249825\n", + "After adstock: 106916.30705583158\n", + "After hill transform: 0.9833649815147288\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.70017021633\n", + "After adstock: 44392.87664080457\n", + "After hill transform: 0.9859479291707093\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.9732117217\n", + "After adstock: 702309.3065450551\n", + "After hill transform: 0.7036985279047296\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.97372249825\n", + "After adstock: 106916.30705583158\n", + "After hill transform: 0.9833649815147288\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.70017021633\n", + "After adstock: 44392.87664080457\n", + "After hill transform: 0.9859479291707093\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.9732039553\n", + "After adstock: 702309.3065372887\n", + "After hill transform: 0.7036985279033774\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.9737263075\n", + "After adstock: 106916.30705964082\n", + "After hill transform: 0.9833649815162632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.700174025566\n", + "After adstock: 44392.8766446138\n", + "After hill transform: 0.9859479291740088\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.9732039553\n", + "After adstock: 702309.3065372887\n", + "After hill transform: 0.7036985279033774\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.9737263075\n", + "After adstock: 106916.30705964082\n", + "After hill transform: 0.9833649815162632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.700174025566\n", + "After adstock: 44392.8766446138\n", + "After hill transform: 0.9859479291740088\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.9732002083\n", + "After adstock: 702309.3065335416\n", + "After hill transform: 0.703698527902725\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.97372814537\n", + "After adstock: 106916.3070614787\n", + "After hill transform: 0.9833649815170035\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.70017586345\n", + "After adstock: 44392.87664645169\n", + "After hill transform: 0.9859479291756006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.9732002083\n", + "After adstock: 702309.3065335416\n", + "After hill transform: 0.703698527902725\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.97372814537\n", + "After adstock: 106916.3070614787\n", + "After hill transform: 0.9833649815170035\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.70017586345\n", + "After adstock: 44392.87664645169\n", + "After hill transform: 0.9859479291756006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.973198396\n", + "After adstock: 702309.3065317294\n", + "After hill transform: 0.7036985279024095\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.9737290342\n", + "After adstock: 106916.30706236753\n", + "After hill transform: 0.9833649815173614\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.70017675228\n", + "After adstock: 44392.87664734052\n", + "After hill transform: 0.9859479291763705\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.973198396\n", + "After adstock: 702309.3065317294\n", + "After hill transform: 0.7036985279024095\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.9737290342\n", + "After adstock: 106916.30706236753\n", + "After hill transform: 0.9833649815173614\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.70017675228\n", + "After adstock: 44392.87664734052\n", + "After hill transform: 0.9859479291763705\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.9731975107\n", + "After adstock: 702309.3065308441\n", + "After hill transform: 0.7036985279022553\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.97372946846\n", + "After adstock: 106916.30706280179\n", + "After hill transform: 0.9833649815175363\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.70017718655\n", + "After adstock: 44392.876647774785\n", + "After hill transform: 0.9859479291767467\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.9731975107\n", + "After adstock: 702309.3065308441\n", + "After hill transform: 0.7036985279022553\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.97372946846\n", + "After adstock: 106916.30706280179\n", + "After hill transform: 0.9833649815175363\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.70017718655\n", + "After adstock: 44392.876647774785\n", + "After hill transform: 0.9859479291767467\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.9731970816\n", + "After adstock: 702309.306530415\n", + "After hill transform: 0.7036985279021807\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.9737296789\n", + "After adstock: 106916.30706301222\n", + "After hill transform: 0.9833649815176211\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.700177396975\n", + "After adstock: 44392.87664798521\n", + "After hill transform: 0.9859479291769289\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.9731970816\n", + "After adstock: 702309.306530415\n", + "After hill transform: 0.7036985279021807\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.9737296789\n", + "After adstock: 106916.30706301222\n", + "After hill transform: 0.9833649815176211\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.700177396975\n", + "After adstock: 44392.87664798521\n", + "After hill transform: 0.9859479291769289\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.9731968739\n", + "After adstock: 702309.3065302073\n", + "After hill transform: 0.7036985279021445\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.97372978077\n", + "After adstock: 106916.3070631141\n", + "After hill transform: 0.983364981517662\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.700177498846\n", + "After adstock: 44392.87664808708\n", + "After hill transform: 0.9859479291770171\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.9731968739\n", + "After adstock: 702309.3065302073\n", + "After hill transform: 0.7036985279021445\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.97372978077\n", + "After adstock: 106916.3070631141\n", + "After hill transform: 0.983364981517662\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.700177498846\n", + "After adstock: 44392.87664808708\n", + "After hill transform: 0.9859479291770171\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "Optimization terminated successfully (Exit mode 0)\n", + " Current function value: -709051.9350722121\n", + " Iterations: 95\n", + " Function evaluations: 590\n", + " Gradient evaluations: 94\n", + "\n", + "New best solution (attempt 3):\n", + "Objective value: -709,051.94\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.9731968739\n", + "After adstock: 702309.3065302073\n", + "After hill transform: 0.7036985279021445\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.97372978077\n", + "After adstock: 106916.3070631141\n", + "After hill transform: 0.983364981517662\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.700177498846\n", + "After adstock: 44392.87664808708\n", + "After hill transform: 0.9859479291770171\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "Total spend: 1,311,662.40\n", + "Total response: 709,051.94\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 227,951.61\n", + "Adstocked value: 227,952.83\n", + "Saturated value: 0.7183\n", + "Final response: 387988.6972\n", + "Raw spend: 227951.61126410257\n", + "After adstock: 227952.8334863248\n", + "After hill transform: 0.7183154570879882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 739,459.71\n", + "Adstocked value: 739,460.04\n", + "Saturated value: 0.7100\n", + "Final response: 101459.0675\n", + "Raw spend: 739459.70595\n", + "After adstock: 739460.0392833333\n", + "After hill transform: 0.7099627927652036\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 53,992.88\n", + "Adstocked value: 53,993.22\n", + "Saturated value: 0.9073\n", + "Final response: 60947.4240\n", + "Raw spend: 53992.88261410256\n", + "After adstock: 53993.21594743589\n", + "After hill transform: 0.9072860198662057\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 71,388.03\n", + "Adstocked value: 71,388.21\n", + "Saturated value: 0.9962\n", + "Final response: 27876.0931\n", + "Raw spend: 71388.03419102562\n", + "After adstock: 71388.21066161386\n", + "After hill transform: 0.9962012606303486\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 227,951.61\n", + "Adstocked value: 227,952.83\n", + "Saturated value: 0.7183\n", + "Final response: 387988.6972\n", + "Raw spend: 227951.61126410257\n", + "After adstock: 227952.8334863248\n", + "After hill transform: 0.7183154570879882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 739,459.71\n", + "Adstocked value: 739,460.04\n", + "Saturated value: 0.7100\n", + "Final response: 101459.0675\n", + "Raw spend: 739459.70595\n", + "After adstock: 739460.0392833333\n", + "After hill transform: 0.7099627927652036\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 53,992.88\n", + "Adstocked value: 53,993.22\n", + "Saturated value: 0.9073\n", + "Final response: 60947.4240\n", + "Raw spend: 53992.88261410256\n", + "After adstock: 53993.21594743589\n", + "After hill transform: 0.9072860198662057\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 71,388.03\n", + "Adstocked value: 71,388.21\n", + "Saturated value: 0.9962\n", + "Final response: 27876.0931\n", + "Raw spend: 71388.03419102562\n", + "After adstock: 71388.21066161386\n", + "After hill transform: 0.9962012606303486\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 227,951.61\n", + "Adstocked value: 227,952.83\n", + "Saturated value: 0.7183\n", + "Final response: 387988.6972\n", + "Raw spend: 227951.61126411747\n", + "After adstock: 227952.8334863397\n", + "After hill transform: 0.7183154570880278\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 739,459.71\n", + "Adstocked value: 739,460.04\n", + "Saturated value: 0.7100\n", + "Final response: 101459.0675\n", + "Raw spend: 739459.70595\n", + "After adstock: 739460.0392833333\n", + "After hill transform: 0.7099627927652036\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 53,992.88\n", + "Adstocked value: 53,993.22\n", + "Saturated value: 0.9073\n", + "Final response: 60947.4240\n", + "Raw spend: 53992.88261410256\n", + "After adstock: 53993.21594743589\n", + "After hill transform: 0.9072860198662057\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 71,388.03\n", + "Adstocked value: 71,388.21\n", + "Saturated value: 0.9962\n", + "Final response: 27876.0931\n", + "Raw spend: 71388.03419102562\n", + "After adstock: 71388.21066161386\n", + "After hill transform: 0.9962012606303486\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 227,951.61\n", + "Adstocked value: 227,952.83\n", + "Saturated value: 0.7183\n", + "Final response: 387988.6972\n", + "Raw spend: 227951.61126410257\n", + "After adstock: 227952.8334863248\n", + "After hill transform: 0.7183154570879882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 739,459.71\n", + "Adstocked value: 739,460.04\n", + "Saturated value: 0.7100\n", + "Final response: 101459.0675\n", + "Raw spend: 739459.7059500149\n", + "After adstock: 739460.0392833482\n", + "After hill transform: 0.709962792765206\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 53,992.88\n", + "Adstocked value: 53,993.22\n", + "Saturated value: 0.9073\n", + "Final response: 60947.4240\n", + "Raw spend: 53992.88261410256\n", + "After adstock: 53993.21594743589\n", + "After hill transform: 0.9072860198662057\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 71,388.03\n", + "Adstocked value: 71,388.21\n", + "Saturated value: 0.9962\n", + "Final response: 27876.0931\n", + "Raw spend: 71388.03419102562\n", + "After adstock: 71388.21066161386\n", + "After hill transform: 0.9962012606303486\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 227,951.61\n", + "Adstocked value: 227,952.83\n", + "Saturated value: 0.7183\n", + "Final response: 387988.6972\n", + "Raw spend: 227951.61126410257\n", + "After adstock: 227952.8334863248\n", + "After hill transform: 0.7183154570879882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 739,459.71\n", + "Adstocked value: 739,460.04\n", + "Saturated value: 0.7100\n", + "Final response: 101459.0675\n", + "Raw spend: 739459.70595\n", + "After adstock: 739460.0392833333\n", + "After hill transform: 0.7099627927652036\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 53,992.88\n", + "Adstocked value: 53,993.22\n", + "Saturated value: 0.9073\n", + "Final response: 60947.4240\n", + "Raw spend: 53992.88261411746\n", + "After adstock: 53993.21594745079\n", + "After hill transform: 0.9072860198662668\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 71,388.03\n", + "Adstocked value: 71,388.21\n", + "Saturated value: 0.9962\n", + "Final response: 27876.0931\n", + "Raw spend: 71388.03419102562\n", + "After adstock: 71388.21066161386\n", + "After hill transform: 0.9962012606303486\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 227,951.61\n", + "Adstocked value: 227,952.83\n", + "Saturated value: 0.7183\n", + "Final response: 387988.6972\n", + "Raw spend: 227951.61126410257\n", + "After adstock: 227952.8334863248\n", + "After hill transform: 0.7183154570879882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 739,459.71\n", + "Adstocked value: 739,460.04\n", + "Saturated value: 0.7100\n", + "Final response: 101459.0675\n", + "Raw spend: 739459.70595\n", + "After adstock: 739460.0392833333\n", + "After hill transform: 0.7099627927652036\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 53,992.88\n", + "Adstocked value: 53,993.22\n", + "Saturated value: 0.9073\n", + "Final response: 60947.4240\n", + "Raw spend: 53992.88261410256\n", + "After adstock: 53993.21594743589\n", + "After hill transform: 0.9072860198662057\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 71,388.03\n", + "Adstocked value: 71,388.21\n", + "Saturated value: 0.9962\n", + "Final response: 27876.0931\n", + "Raw spend: 71388.03419104053\n", + "After adstock: 71388.21066162876\n", + "After hill transform: 0.9962012606303507\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 227,951.61\n", + "Adstocked value: 227,952.83\n", + "Saturated value: 0.7183\n", + "Final response: 387988.6972\n", + "Raw spend: 227951.61126410257\n", + "After adstock: 227952.8334863248\n", + "After hill transform: 0.7183154570879882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 739,459.71\n", + "Adstocked value: 739,460.04\n", + "Saturated value: 0.7100\n", + "Final response: 101459.0675\n", + "Raw spend: 739459.70595\n", + "After adstock: 739460.0392833333\n", + "After hill transform: 0.7099627927652036\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 53,992.88\n", + "Adstocked value: 53,993.22\n", + "Saturated value: 0.9073\n", + "Final response: 60947.4240\n", + "Raw spend: 53992.88261410256\n", + "After adstock: 53993.21594743589\n", + "After hill transform: 0.9072860198662057\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 71,388.03\n", + "Adstocked value: 71,388.21\n", + "Saturated value: 0.9962\n", + "Final response: 27876.0931\n", + "Raw spend: 71388.03419102562\n", + "After adstock: 71388.21066161386\n", + "After hill transform: 0.9962012606303486\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 227,951.61\n", + "Adstocked value: 227,952.83\n", + "Saturated value: 0.7183\n", + "Final response: 387988.6972\n", + "Raw spend: 227951.61126410257\n", + "After adstock: 227952.8334863248\n", + "After hill transform: 0.7183154570879882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 739,459.71\n", + "Adstocked value: 739,460.04\n", + "Saturated value: 0.7100\n", + "Final response: 101459.0675\n", + "Raw spend: 739459.70595\n", + "After adstock: 739460.0392833333\n", + "After hill transform: 0.7099627927652036\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 53,992.88\n", + "Adstocked value: 53,993.22\n", + "Saturated value: 0.9073\n", + "Final response: 60947.4240\n", + "Raw spend: 53992.88261410256\n", + "After adstock: 53993.21594743589\n", + "After hill transform: 0.9072860198662057\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 71,388.03\n", + "Adstocked value: 71,388.21\n", + "Saturated value: 0.9962\n", + "Final response: 27876.0931\n", + "Raw spend: 71388.03419102562\n", + "After adstock: 71388.21066161386\n", + "After hill transform: 0.9962012606303486\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 227,951.61\n", + "Adstocked value: 227,952.83\n", + "Saturated value: 0.7183\n", + "Final response: 387988.6972\n", + "Raw spend: 227951.61126411747\n", + "After adstock: 227952.8334863397\n", + "After hill transform: 0.7183154570880278\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 739,459.71\n", + "Adstocked value: 739,460.04\n", + "Saturated value: 0.7100\n", + "Final response: 101459.0675\n", + "Raw spend: 739459.70595\n", + "After adstock: 739460.0392833333\n", + "After hill transform: 0.7099627927652036\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 53,992.88\n", + "Adstocked value: 53,993.22\n", + "Saturated value: 0.9073\n", + "Final response: 60947.4240\n", + "Raw spend: 53992.88261410256\n", + "After adstock: 53993.21594743589\n", + "After hill transform: 0.9072860198662057\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 71,388.03\n", + "Adstocked value: 71,388.21\n", + "Saturated value: 0.9962\n", + "Final response: 27876.0931\n", + "Raw spend: 71388.03419102562\n", + "After adstock: 71388.21066161386\n", + "After hill transform: 0.9962012606303486\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 227,951.61\n", + "Adstocked value: 227,952.83\n", + "Saturated value: 0.7183\n", + "Final response: 387988.6972\n", + "Raw spend: 227951.61126410257\n", + "After adstock: 227952.8334863248\n", + "After hill transform: 0.7183154570879882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 739,459.71\n", + "Adstocked value: 739,460.04\n", + "Saturated value: 0.7100\n", + "Final response: 101459.0675\n", + "Raw spend: 739459.7059500149\n", + "After adstock: 739460.0392833482\n", + "After hill transform: 0.709962792765206\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 53,992.88\n", + "Adstocked value: 53,993.22\n", + "Saturated value: 0.9073\n", + "Final response: 60947.4240\n", + "Raw spend: 53992.88261410256\n", + "After adstock: 53993.21594743589\n", + "After hill transform: 0.9072860198662057\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 71,388.03\n", + "Adstocked value: 71,388.21\n", + "Saturated value: 0.9962\n", + "Final response: 27876.0931\n", + "Raw spend: 71388.03419102562\n", + "After adstock: 71388.21066161386\n", + "After hill transform: 0.9962012606303486\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 227,951.61\n", + "Adstocked value: 227,952.83\n", + "Saturated value: 0.7183\n", + "Final response: 387988.6972\n", + "Raw spend: 227951.61126410257\n", + "After adstock: 227952.8334863248\n", + "After hill transform: 0.7183154570879882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 739,459.71\n", + "Adstocked value: 739,460.04\n", + "Saturated value: 0.7100\n", + "Final response: 101459.0675\n", + "Raw spend: 739459.70595\n", + "After adstock: 739460.0392833333\n", + "After hill transform: 0.7099627927652036\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 53,992.88\n", + "Adstocked value: 53,993.22\n", + "Saturated value: 0.9073\n", + "Final response: 60947.4240\n", + "Raw spend: 53992.88261411746\n", + "After adstock: 53993.21594745079\n", + "After hill transform: 0.9072860198662668\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 71,388.03\n", + "Adstocked value: 71,388.21\n", + "Saturated value: 0.9962\n", + "Final response: 27876.0931\n", + "Raw spend: 71388.03419102562\n", + "After adstock: 71388.21066161386\n", + "After hill transform: 0.9962012606303486\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 227,951.61\n", + "Adstocked value: 227,952.83\n", + "Saturated value: 0.7183\n", + "Final response: 387988.6972\n", + "Raw spend: 227951.61126410257\n", + "After adstock: 227952.8334863248\n", + "After hill transform: 0.7183154570879882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 739,459.71\n", + "Adstocked value: 739,460.04\n", + "Saturated value: 0.7100\n", + "Final response: 101459.0675\n", + "Raw spend: 739459.70595\n", + "After adstock: 739460.0392833333\n", + "After hill transform: 0.7099627927652036\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 53,992.88\n", + "Adstocked value: 53,993.22\n", + "Saturated value: 0.9073\n", + "Final response: 60947.4240\n", + "Raw spend: 53992.88261410256\n", + "After adstock: 53993.21594743589\n", + "After hill transform: 0.9072860198662057\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 71,388.03\n", + "Adstocked value: 71,388.21\n", + "Saturated value: 0.9962\n", + "Final response: 27876.0931\n", + "Raw spend: 71388.03419104053\n", + "After adstock: 71388.21066162876\n", + "After hill transform: 0.9962012606303507\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 236,748.86\n", + "Adstocked value: 236,750.08\n", + "Saturated value: 0.7407\n", + "Final response: 400077.5356\n", + "Raw spend: 236748.86095642782\n", + "After adstock: 236750.08317865003\n", + "After hill transform: 0.7406965200753283\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 734,669.15\n", + "Adstocked value: 734,669.48\n", + "Saturated value: 0.7092\n", + "Final response: 101346.8077\n", + "Raw spend: 734669.151011546\n", + "After adstock: 734669.4843448794\n", + "After hill transform: 0.7091772512097523\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,637.14\n", + "Adstocked value: 51,637.47\n", + "Saturated value: 0.8969\n", + "Final response: 60251.3087\n", + "Raw spend: 51637.13799785473\n", + "After adstock: 51637.47133118806\n", + "After hill transform: 0.8969233880385381\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,361.86\n", + "Adstocked value: 66,362.04\n", + "Saturated value: 0.9954\n", + "Final response: 27852.3285\n", + "Raw spend: 66361.86025969691\n", + "After adstock: 66362.03673028515\n", + "After hill transform: 0.9953519912601194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 236,748.86\n", + "Adstocked value: 236,750.08\n", + "Saturated value: 0.7407\n", + "Final response: 400077.5356\n", + "Raw spend: 236748.86095642782\n", + "After adstock: 236750.08317865003\n", + "After hill transform: 0.7406965200753283\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 734,669.15\n", + "Adstocked value: 734,669.48\n", + "Saturated value: 0.7092\n", + "Final response: 101346.8077\n", + "Raw spend: 734669.151011546\n", + "After adstock: 734669.4843448794\n", + "After hill transform: 0.7091772512097523\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,637.14\n", + "Adstocked value: 51,637.47\n", + "Saturated value: 0.8969\n", + "Final response: 60251.3087\n", + "Raw spend: 51637.13799785473\n", + "After adstock: 51637.47133118806\n", + "After hill transform: 0.8969233880385381\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,361.86\n", + "Adstocked value: 66,362.04\n", + "Saturated value: 0.9954\n", + "Final response: 27852.3285\n", + "Raw spend: 66361.86025969691\n", + "After adstock: 66362.03673028515\n", + "After hill transform: 0.9953519912601194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 236,748.86\n", + "Adstocked value: 236,750.08\n", + "Saturated value: 0.7407\n", + "Final response: 400077.5356\n", + "Raw spend: 236748.86095644272\n", + "After adstock: 236750.08317866494\n", + "After hill transform: 0.7406965200753645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 734,669.15\n", + "Adstocked value: 734,669.48\n", + "Saturated value: 0.7092\n", + "Final response: 101346.8077\n", + "Raw spend: 734669.151011546\n", + "After adstock: 734669.4843448794\n", + "After hill transform: 0.7091772512097523\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,637.14\n", + "Adstocked value: 51,637.47\n", + "Saturated value: 0.8969\n", + "Final response: 60251.3087\n", + "Raw spend: 51637.13799785473\n", + "After adstock: 51637.47133118806\n", + "After hill transform: 0.8969233880385381\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,361.86\n", + "Adstocked value: 66,362.04\n", + "Saturated value: 0.9954\n", + "Final response: 27852.3285\n", + "Raw spend: 66361.86025969691\n", + "After adstock: 66362.03673028515\n", + "After hill transform: 0.9953519912601194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 236,748.86\n", + "Adstocked value: 236,750.08\n", + "Saturated value: 0.7407\n", + "Final response: 400077.5356\n", + "Raw spend: 236748.86095642782\n", + "After adstock: 236750.08317865003\n", + "After hill transform: 0.7406965200753283\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 734,669.15\n", + "Adstocked value: 734,669.48\n", + "Saturated value: 0.7092\n", + "Final response: 101346.8077\n", + "Raw spend: 734669.1510115609\n", + "After adstock: 734669.4843448943\n", + "After hill transform: 0.7091772512097547\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,637.14\n", + "Adstocked value: 51,637.47\n", + "Saturated value: 0.8969\n", + "Final response: 60251.3087\n", + "Raw spend: 51637.13799785473\n", + "After adstock: 51637.47133118806\n", + "After hill transform: 0.8969233880385381\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,361.86\n", + "Adstocked value: 66,362.04\n", + "Saturated value: 0.9954\n", + "Final response: 27852.3285\n", + "Raw spend: 66361.86025969691\n", + "After adstock: 66362.03673028515\n", + "After hill transform: 0.9953519912601194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 236,748.86\n", + "Adstocked value: 236,750.08\n", + "Saturated value: 0.7407\n", + "Final response: 400077.5356\n", + "Raw spend: 236748.86095642782\n", + "After adstock: 236750.08317865003\n", + "After hill transform: 0.7406965200753283\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 734,669.15\n", + "Adstocked value: 734,669.48\n", + "Saturated value: 0.7092\n", + "Final response: 101346.8077\n", + "Raw spend: 734669.151011546\n", + "After adstock: 734669.4843448794\n", + "After hill transform: 0.7091772512097523\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,637.14\n", + "Adstocked value: 51,637.47\n", + "Saturated value: 0.8969\n", + "Final response: 60251.3087\n", + "Raw spend: 51637.13799786963\n", + "After adstock: 51637.47133120296\n", + "After hill transform: 0.8969233880386084\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,361.86\n", + "Adstocked value: 66,362.04\n", + "Saturated value: 0.9954\n", + "Final response: 27852.3285\n", + "Raw spend: 66361.86025969691\n", + "After adstock: 66362.03673028515\n", + "After hill transform: 0.9953519912601194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 236,748.86\n", + "Adstocked value: 236,750.08\n", + "Saturated value: 0.7407\n", + "Final response: 400077.5356\n", + "Raw spend: 236748.86095642782\n", + "After adstock: 236750.08317865003\n", + "After hill transform: 0.7406965200753283\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 734,669.15\n", + "Adstocked value: 734,669.48\n", + "Saturated value: 0.7092\n", + "Final response: 101346.8077\n", + "Raw spend: 734669.151011546\n", + "After adstock: 734669.4843448794\n", + "After hill transform: 0.7091772512097523\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,637.14\n", + "Adstocked value: 51,637.47\n", + "Saturated value: 0.8969\n", + "Final response: 60251.3087\n", + "Raw spend: 51637.13799785473\n", + "After adstock: 51637.47133118806\n", + "After hill transform: 0.8969233880385381\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,361.86\n", + "Adstocked value: 66,362.04\n", + "Saturated value: 0.9954\n", + "Final response: 27852.3285\n", + "Raw spend: 66361.86025971182\n", + "After adstock: 66362.03673030005\n", + "After hill transform: 0.9953519912601223\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 236,748.86\n", + "Adstocked value: 236,750.08\n", + "Saturated value: 0.7407\n", + "Final response: 400077.5356\n", + "Raw spend: 236748.86095642782\n", + "After adstock: 236750.08317865003\n", + "After hill transform: 0.7406965200753283\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 734,669.15\n", + "Adstocked value: 734,669.48\n", + "Saturated value: 0.7092\n", + "Final response: 101346.8077\n", + "Raw spend: 734669.151011546\n", + "After adstock: 734669.4843448794\n", + "After hill transform: 0.7091772512097523\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,637.14\n", + "Adstocked value: 51,637.47\n", + "Saturated value: 0.8969\n", + "Final response: 60251.3087\n", + "Raw spend: 51637.13799785473\n", + "After adstock: 51637.47133118806\n", + "After hill transform: 0.8969233880385381\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,361.86\n", + "Adstocked value: 66,362.04\n", + "Saturated value: 0.9954\n", + "Final response: 27852.3285\n", + "Raw spend: 66361.86025969691\n", + "After adstock: 66362.03673028515\n", + "After hill transform: 0.9953519912601194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 236,748.86\n", + "Adstocked value: 236,750.08\n", + "Saturated value: 0.7407\n", + "Final response: 400077.5356\n", + "Raw spend: 236748.86095644272\n", + "After adstock: 236750.08317866494\n", + "After hill transform: 0.7406965200753645\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 734,669.15\n", + "Adstocked value: 734,669.48\n", + "Saturated value: 0.7092\n", + "Final response: 101346.8077\n", + "Raw spend: 734669.151011546\n", + "After adstock: 734669.4843448794\n", + "After hill transform: 0.7091772512097523\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,637.14\n", + "Adstocked value: 51,637.47\n", + "Saturated value: 0.8969\n", + "Final response: 60251.3087\n", + "Raw spend: 51637.13799785473\n", + "After adstock: 51637.47133118806\n", + "After hill transform: 0.8969233880385381\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,361.86\n", + "Adstocked value: 66,362.04\n", + "Saturated value: 0.9954\n", + "Final response: 27852.3285\n", + "Raw spend: 66361.86025969691\n", + "After adstock: 66362.03673028515\n", + "After hill transform: 0.9953519912601194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 236,748.86\n", + "Adstocked value: 236,750.08\n", + "Saturated value: 0.7407\n", + "Final response: 400077.5356\n", + "Raw spend: 236748.86095642782\n", + "After adstock: 236750.08317865003\n", + "After hill transform: 0.7406965200753283\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 734,669.15\n", + "Adstocked value: 734,669.48\n", + "Saturated value: 0.7092\n", + "Final response: 101346.8077\n", + "Raw spend: 734669.1510115609\n", + "After adstock: 734669.4843448943\n", + "After hill transform: 0.7091772512097547\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,637.14\n", + "Adstocked value: 51,637.47\n", + "Saturated value: 0.8969\n", + "Final response: 60251.3087\n", + "Raw spend: 51637.13799785473\n", + "After adstock: 51637.47133118806\n", + "After hill transform: 0.8969233880385381\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,361.86\n", + "Adstocked value: 66,362.04\n", + "Saturated value: 0.9954\n", + "Final response: 27852.3285\n", + "Raw spend: 66361.86025969691\n", + "After adstock: 66362.03673028515\n", + "After hill transform: 0.9953519912601194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 236,748.86\n", + "Adstocked value: 236,750.08\n", + "Saturated value: 0.7407\n", + "Final response: 400077.5356\n", + "Raw spend: 236748.86095642782\n", + "After adstock: 236750.08317865003\n", + "After hill transform: 0.7406965200753283\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 734,669.15\n", + "Adstocked value: 734,669.48\n", + "Saturated value: 0.7092\n", + "Final response: 101346.8077\n", + "Raw spend: 734669.151011546\n", + "After adstock: 734669.4843448794\n", + "After hill transform: 0.7091772512097523\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,637.14\n", + "Adstocked value: 51,637.47\n", + "Saturated value: 0.8969\n", + "Final response: 60251.3087\n", + "Raw spend: 51637.13799786963\n", + "After adstock: 51637.47133120296\n", + "After hill transform: 0.8969233880386084\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,361.86\n", + "Adstocked value: 66,362.04\n", + "Saturated value: 0.9954\n", + "Final response: 27852.3285\n", + "Raw spend: 66361.86025969691\n", + "After adstock: 66362.03673028515\n", + "After hill transform: 0.9953519912601194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 236,748.86\n", + "Adstocked value: 236,750.08\n", + "Saturated value: 0.7407\n", + "Final response: 400077.5356\n", + "Raw spend: 236748.86095642782\n", + "After adstock: 236750.08317865003\n", + "After hill transform: 0.7406965200753283\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 734,669.15\n", + "Adstocked value: 734,669.48\n", + "Saturated value: 0.7092\n", + "Final response: 101346.8077\n", + "Raw spend: 734669.151011546\n", + "After adstock: 734669.4843448794\n", + "After hill transform: 0.7091772512097523\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,637.14\n", + "Adstocked value: 51,637.47\n", + "Saturated value: 0.8969\n", + "Final response: 60251.3087\n", + "Raw spend: 51637.13799785473\n", + "After adstock: 51637.47133118806\n", + "After hill transform: 0.8969233880385381\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,361.86\n", + "Adstocked value: 66,362.04\n", + "Saturated value: 0.9954\n", + "Final response: 27852.3285\n", + "Raw spend: 66361.86025971182\n", + "After adstock: 66362.03673030005\n", + "After hill transform: 0.9953519912601223\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 237,094.75\n", + "Adstocked value: 237,095.97\n", + "Saturated value: 0.7415\n", + "Final response: 400530.9046\n", + "Raw spend: 237094.7472508312\n", + "After adstock: 237095.9694730534\n", + "After hill transform: 0.7415358794499477\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 734,438.99\n", + "Adstocked value: 734,439.32\n", + "Saturated value: 0.7091\n", + "Final response: 101341.3913\n", + "Raw spend: 734438.9896590909\n", + "After adstock: 734439.3229924242\n", + "After hill transform: 0.7091393494599499\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,536.32\n", + "Adstocked value: 51,536.65\n", + "Saturated value: 0.8964\n", + "Final response: 60219.2896\n", + "Raw spend: 51536.31529905362\n", + "After adstock: 51536.648632386954\n", + "After hill transform: 0.8964467398206789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,120.87\n", + "Adstocked value: 66,121.05\n", + "Saturated value: 0.9953\n", + "Final response: 27851.0148\n", + "Raw spend: 66120.8732454633\n", + "After adstock: 66121.04971605154\n", + "After hill transform: 0.9953050450142003\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 237,094.75\n", + "Adstocked value: 237,095.97\n", + "Saturated value: 0.7415\n", + "Final response: 400530.9046\n", + "Raw spend: 237094.7472508312\n", + "After adstock: 237095.9694730534\n", + "After hill transform: 0.7415358794499477\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 734,438.99\n", + "Adstocked value: 734,439.32\n", + "Saturated value: 0.7091\n", + "Final response: 101341.3913\n", + "Raw spend: 734438.9896590909\n", + "After adstock: 734439.3229924242\n", + "After hill transform: 0.7091393494599499\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,536.32\n", + "Adstocked value: 51,536.65\n", + "Saturated value: 0.8964\n", + "Final response: 60219.2896\n", + "Raw spend: 51536.31529905362\n", + "After adstock: 51536.648632386954\n", + "After hill transform: 0.8964467398206789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,120.87\n", + "Adstocked value: 66,121.05\n", + "Saturated value: 0.9953\n", + "Final response: 27851.0148\n", + "Raw spend: 66120.8732454633\n", + "After adstock: 66121.04971605154\n", + "After hill transform: 0.9953050450142003\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 237,094.75\n", + "Adstocked value: 237,095.97\n", + "Saturated value: 0.7415\n", + "Final response: 400530.9046\n", + "Raw spend: 237094.7472508461\n", + "After adstock: 237095.9694730683\n", + "After hill transform: 0.7415358794499838\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 734,438.99\n", + "Adstocked value: 734,439.32\n", + "Saturated value: 0.7091\n", + "Final response: 101341.3913\n", + "Raw spend: 734438.9896590909\n", + "After adstock: 734439.3229924242\n", + "After hill transform: 0.7091393494599499\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,536.32\n", + "Adstocked value: 51,536.65\n", + "Saturated value: 0.8964\n", + "Final response: 60219.2896\n", + "Raw spend: 51536.31529905362\n", + "After adstock: 51536.648632386954\n", + "After hill transform: 0.8964467398206789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,120.87\n", + "Adstocked value: 66,121.05\n", + "Saturated value: 0.9953\n", + "Final response: 27851.0148\n", + "Raw spend: 66120.8732454633\n", + "After adstock: 66121.04971605154\n", + "After hill transform: 0.9953050450142003\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 237,094.75\n", + "Adstocked value: 237,095.97\n", + "Saturated value: 0.7415\n", + "Final response: 400530.9046\n", + "Raw spend: 237094.7472508312\n", + "After adstock: 237095.9694730534\n", + "After hill transform: 0.7415358794499477\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 734,438.99\n", + "Adstocked value: 734,439.32\n", + "Saturated value: 0.7091\n", + "Final response: 101341.3913\n", + "Raw spend: 734438.9896591058\n", + "After adstock: 734439.3229924391\n", + "After hill transform: 0.7091393494599524\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,536.32\n", + "Adstocked value: 51,536.65\n", + "Saturated value: 0.8964\n", + "Final response: 60219.2896\n", + "Raw spend: 51536.31529905362\n", + "After adstock: 51536.648632386954\n", + "After hill transform: 0.8964467398206789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,120.87\n", + "Adstocked value: 66,121.05\n", + "Saturated value: 0.9953\n", + "Final response: 27851.0148\n", + "Raw spend: 66120.8732454633\n", + "After adstock: 66121.04971605154\n", + "After hill transform: 0.9953050450142003\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 237,094.75\n", + "Adstocked value: 237,095.97\n", + "Saturated value: 0.7415\n", + "Final response: 400530.9046\n", + "Raw spend: 237094.7472508312\n", + "After adstock: 237095.9694730534\n", + "After hill transform: 0.7415358794499477\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 734,438.99\n", + "Adstocked value: 734,439.32\n", + "Saturated value: 0.7091\n", + "Final response: 101341.3913\n", + "Raw spend: 734438.9896590909\n", + "After adstock: 734439.3229924242\n", + "After hill transform: 0.7091393494599499\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,536.32\n", + "Adstocked value: 51,536.65\n", + "Saturated value: 0.8964\n", + "Final response: 60219.2896\n", + "Raw spend: 51536.31529906852\n", + "After adstock: 51536.648632401855\n", + "After hill transform: 0.8964467398207495\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,120.87\n", + "Adstocked value: 66,121.05\n", + "Saturated value: 0.9953\n", + "Final response: 27851.0148\n", + "Raw spend: 66120.8732454633\n", + "After adstock: 66121.04971605154\n", + "After hill transform: 0.9953050450142003\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 237,094.75\n", + "Adstocked value: 237,095.97\n", + "Saturated value: 0.7415\n", + "Final response: 400530.9046\n", + "Raw spend: 237094.7472508312\n", + "After adstock: 237095.9694730534\n", + "After hill transform: 0.7415358794499477\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 734,438.99\n", + "Adstocked value: 734,439.32\n", + "Saturated value: 0.7091\n", + "Final response: 101341.3913\n", + "Raw spend: 734438.9896590909\n", + "After adstock: 734439.3229924242\n", + "After hill transform: 0.7091393494599499\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,536.32\n", + "Adstocked value: 51,536.65\n", + "Saturated value: 0.8964\n", + "Final response: 60219.2896\n", + "Raw spend: 51536.31529905362\n", + "After adstock: 51536.648632386954\n", + "After hill transform: 0.8964467398206789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,120.87\n", + "Adstocked value: 66,121.05\n", + "Saturated value: 0.9953\n", + "Final response: 27851.0148\n", + "Raw spend: 66120.8732454782\n", + "After adstock: 66121.04971606644\n", + "After hill transform: 0.9953050450142031\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 237,094.75\n", + "Adstocked value: 237,095.97\n", + "Saturated value: 0.7415\n", + "Final response: 400530.9046\n", + "Raw spend: 237094.7472508312\n", + "After adstock: 237095.9694730534\n", + "After hill transform: 0.7415358794499477\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 734,438.99\n", + "Adstocked value: 734,439.32\n", + "Saturated value: 0.7091\n", + "Final response: 101341.3913\n", + "Raw spend: 734438.9896590909\n", + "After adstock: 734439.3229924242\n", + "After hill transform: 0.7091393494599499\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,536.32\n", + "Adstocked value: 51,536.65\n", + "Saturated value: 0.8964\n", + "Final response: 60219.2896\n", + "Raw spend: 51536.31529905362\n", + "After adstock: 51536.648632386954\n", + "After hill transform: 0.8964467398206789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,120.87\n", + "Adstocked value: 66,121.05\n", + "Saturated value: 0.9953\n", + "Final response: 27851.0148\n", + "Raw spend: 66120.8732454633\n", + "After adstock: 66121.04971605154\n", + "After hill transform: 0.9953050450142003\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 237,094.75\n", + "Adstocked value: 237,095.97\n", + "Saturated value: 0.7415\n", + "Final response: 400530.9046\n", + "Raw spend: 237094.7472508461\n", + "After adstock: 237095.9694730683\n", + "After hill transform: 0.7415358794499838\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 734,438.99\n", + "Adstocked value: 734,439.32\n", + "Saturated value: 0.7091\n", + "Final response: 101341.3913\n", + "Raw spend: 734438.9896590909\n", + "After adstock: 734439.3229924242\n", + "After hill transform: 0.7091393494599499\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,536.32\n", + "Adstocked value: 51,536.65\n", + "Saturated value: 0.8964\n", + "Final response: 60219.2896\n", + "Raw spend: 51536.31529905362\n", + "After adstock: 51536.648632386954\n", + "After hill transform: 0.8964467398206789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,120.87\n", + "Adstocked value: 66,121.05\n", + "Saturated value: 0.9953\n", + "Final response: 27851.0148\n", + "Raw spend: 66120.8732454633\n", + "After adstock: 66121.04971605154\n", + "After hill transform: 0.9953050450142003\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 237,094.75\n", + "Adstocked value: 237,095.97\n", + "Saturated value: 0.7415\n", + "Final response: 400530.9046\n", + "Raw spend: 237094.7472508312\n", + "After adstock: 237095.9694730534\n", + "After hill transform: 0.7415358794499477\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 734,438.99\n", + "Adstocked value: 734,439.32\n", + "Saturated value: 0.7091\n", + "Final response: 101341.3913\n", + "Raw spend: 734438.9896591058\n", + "After adstock: 734439.3229924391\n", + "After hill transform: 0.7091393494599524\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,536.32\n", + "Adstocked value: 51,536.65\n", + "Saturated value: 0.8964\n", + "Final response: 60219.2896\n", + "Raw spend: 51536.31529905362\n", + "After adstock: 51536.648632386954\n", + "After hill transform: 0.8964467398206789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,120.87\n", + "Adstocked value: 66,121.05\n", + "Saturated value: 0.9953\n", + "Final response: 27851.0148\n", + "Raw spend: 66120.8732454633\n", + "After adstock: 66121.04971605154\n", + "After hill transform: 0.9953050450142003\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 237,094.75\n", + "Adstocked value: 237,095.97\n", + "Saturated value: 0.7415\n", + "Final response: 400530.9046\n", + "Raw spend: 237094.7472508312\n", + "After adstock: 237095.9694730534\n", + "After hill transform: 0.7415358794499477\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 734,438.99\n", + "Adstocked value: 734,439.32\n", + "Saturated value: 0.7091\n", + "Final response: 101341.3913\n", + "Raw spend: 734438.9896590909\n", + "After adstock: 734439.3229924242\n", + "After hill transform: 0.7091393494599499\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,536.32\n", + "Adstocked value: 51,536.65\n", + "Saturated value: 0.8964\n", + "Final response: 60219.2896\n", + "Raw spend: 51536.31529906852\n", + "After adstock: 51536.648632401855\n", + "After hill transform: 0.8964467398207495\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,120.87\n", + "Adstocked value: 66,121.05\n", + "Saturated value: 0.9953\n", + "Final response: 27851.0148\n", + "Raw spend: 66120.8732454633\n", + "After adstock: 66121.04971605154\n", + "After hill transform: 0.9953050450142003\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 237,094.75\n", + "Adstocked value: 237,095.97\n", + "Saturated value: 0.7415\n", + "Final response: 400530.9046\n", + "Raw spend: 237094.7472508312\n", + "After adstock: 237095.9694730534\n", + "After hill transform: 0.7415358794499477\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 734,438.99\n", + "Adstocked value: 734,439.32\n", + "Saturated value: 0.7091\n", + "Final response: 101341.3913\n", + "Raw spend: 734438.9896590909\n", + "After adstock: 734439.3229924242\n", + "After hill transform: 0.7091393494599499\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,536.32\n", + "Adstocked value: 51,536.65\n", + "Saturated value: 0.8964\n", + "Final response: 60219.2896\n", + "Raw spend: 51536.31529905362\n", + "After adstock: 51536.648632386954\n", + "After hill transform: 0.8964467398206789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,120.87\n", + "Adstocked value: 66,121.05\n", + "Saturated value: 0.9953\n", + "Final response: 27851.0148\n", + "Raw spend: 66120.8732454782\n", + "After adstock: 66121.04971606644\n", + "After hill transform: 0.9953050450142031\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 237,129.30\n", + "Adstocked value: 237,130.52\n", + "Saturated value: 0.7416\n", + "Final response: 400576.1011\n", + "Raw spend: 237129.29660397294\n", + "After adstock: 237130.51882619516\n", + "After hill transform: 0.7416195555892526\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 734,416.91\n", + "Adstocked value: 734,417.24\n", + "Saturated value: 0.7091\n", + "Final response: 101340.8714\n", + "Raw spend: 734416.9053619762\n", + "After adstock: 734417.2386953096\n", + "After hill transform: 0.7091357119574067\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,526.99\n", + "Adstocked value: 51,527.32\n", + "Saturated value: 0.8964\n", + "Final response: 60216.3174\n", + "Raw spend: 51526.987332070246\n", + "After adstock: 51527.32066540358\n", + "After hill transform: 0.8964024954129467\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,097.79\n", + "Adstocked value: 66,097.97\n", + "Saturated value: 0.9953\n", + "Final response: 27850.8881\n", + "Raw spend: 66097.79234599615\n", + "After adstock: 66097.96881658438\n", + "After hill transform: 0.9953005149474476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 237,129.30\n", + "Adstocked value: 237,130.52\n", + "Saturated value: 0.7416\n", + "Final response: 400576.1011\n", + "Raw spend: 237129.29660397294\n", + "After adstock: 237130.51882619516\n", + "After hill transform: 0.7416195555892526\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 734,416.91\n", + "Adstocked value: 734,417.24\n", + "Saturated value: 0.7091\n", + "Final response: 101340.8714\n", + "Raw spend: 734416.9053619762\n", + "After adstock: 734417.2386953096\n", + "After hill transform: 0.7091357119574067\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,526.99\n", + "Adstocked value: 51,527.32\n", + "Saturated value: 0.8964\n", + "Final response: 60216.3174\n", + "Raw spend: 51526.987332070246\n", + "After adstock: 51527.32066540358\n", + "After hill transform: 0.8964024954129467\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,097.79\n", + "Adstocked value: 66,097.97\n", + "Saturated value: 0.9953\n", + "Final response: 27850.8881\n", + "Raw spend: 66097.79234599615\n", + "After adstock: 66097.96881658438\n", + "After hill transform: 0.9953005149474476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 237,129.30\n", + "Adstocked value: 237,130.52\n", + "Saturated value: 0.7416\n", + "Final response: 400576.1011\n", + "Raw spend: 237129.29660398784\n", + "After adstock: 237130.51882621006\n", + "After hill transform: 0.7416195555892887\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 734,416.91\n", + "Adstocked value: 734,417.24\n", + "Saturated value: 0.7091\n", + "Final response: 101340.8714\n", + "Raw spend: 734416.9053619762\n", + "After adstock: 734417.2386953096\n", + "After hill transform: 0.7091357119574067\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,526.99\n", + "Adstocked value: 51,527.32\n", + "Saturated value: 0.8964\n", + "Final response: 60216.3174\n", + "Raw spend: 51526.987332070246\n", + "After adstock: 51527.32066540358\n", + "After hill transform: 0.8964024954129467\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,097.79\n", + "Adstocked value: 66,097.97\n", + "Saturated value: 0.9953\n", + "Final response: 27850.8881\n", + "Raw spend: 66097.79234599615\n", + "After adstock: 66097.96881658438\n", + "After hill transform: 0.9953005149474476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 237,129.30\n", + "Adstocked value: 237,130.52\n", + "Saturated value: 0.7416\n", + "Final response: 400576.1011\n", + "Raw spend: 237129.29660397294\n", + "After adstock: 237130.51882619516\n", + "After hill transform: 0.7416195555892526\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 734,416.91\n", + "Adstocked value: 734,417.24\n", + "Saturated value: 0.7091\n", + "Final response: 101340.8714\n", + "Raw spend: 734416.9053619911\n", + "After adstock: 734417.2386953245\n", + "After hill transform: 0.7091357119574092\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,526.99\n", + "Adstocked value: 51,527.32\n", + "Saturated value: 0.8964\n", + "Final response: 60216.3174\n", + "Raw spend: 51526.987332070246\n", + "After adstock: 51527.32066540358\n", + "After hill transform: 0.8964024954129467\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,097.79\n", + "Adstocked value: 66,097.97\n", + "Saturated value: 0.9953\n", + "Final response: 27850.8881\n", + "Raw spend: 66097.79234599615\n", + "After adstock: 66097.96881658438\n", + "After hill transform: 0.9953005149474476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 237,129.30\n", + "Adstocked value: 237,130.52\n", + "Saturated value: 0.7416\n", + "Final response: 400576.1011\n", + "Raw spend: 237129.29660397294\n", + "After adstock: 237130.51882619516\n", + "After hill transform: 0.7416195555892526\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 734,416.91\n", + "Adstocked value: 734,417.24\n", + "Saturated value: 0.7091\n", + "Final response: 101340.8714\n", + "Raw spend: 734416.9053619762\n", + "After adstock: 734417.2386953096\n", + "After hill transform: 0.7091357119574067\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,526.99\n", + "Adstocked value: 51,527.32\n", + "Saturated value: 0.8964\n", + "Final response: 60216.3174\n", + "Raw spend: 51526.98733208515\n", + "After adstock: 51527.32066541848\n", + "After hill transform: 0.8964024954130174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,097.79\n", + "Adstocked value: 66,097.97\n", + "Saturated value: 0.9953\n", + "Final response: 27850.8881\n", + "Raw spend: 66097.79234599615\n", + "After adstock: 66097.96881658438\n", + "After hill transform: 0.9953005149474476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 237,129.30\n", + "Adstocked value: 237,130.52\n", + "Saturated value: 0.7416\n", + "Final response: 400576.1011\n", + "Raw spend: 237129.29660397294\n", + "After adstock: 237130.51882619516\n", + "After hill transform: 0.7416195555892526\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 734,416.91\n", + "Adstocked value: 734,417.24\n", + "Saturated value: 0.7091\n", + "Final response: 101340.8714\n", + "Raw spend: 734416.9053619762\n", + "After adstock: 734417.2386953096\n", + "After hill transform: 0.7091357119574067\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,526.99\n", + "Adstocked value: 51,527.32\n", + "Saturated value: 0.8964\n", + "Final response: 60216.3174\n", + "Raw spend: 51526.987332070246\n", + "After adstock: 51527.32066540358\n", + "After hill transform: 0.8964024954129467\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,097.79\n", + "Adstocked value: 66,097.97\n", + "Saturated value: 0.9953\n", + "Final response: 27850.8881\n", + "Raw spend: 66097.79234601105\n", + "After adstock: 66097.96881659928\n", + "After hill transform: 0.9953005149474505\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 237,129.30\n", + "Adstocked value: 237,130.52\n", + "Saturated value: 0.7416\n", + "Final response: 400576.1011\n", + "Raw spend: 237129.29660397294\n", + "After adstock: 237130.51882619516\n", + "After hill transform: 0.7416195555892526\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 734,416.91\n", + "Adstocked value: 734,417.24\n", + "Saturated value: 0.7091\n", + "Final response: 101340.8714\n", + "Raw spend: 734416.9053619762\n", + "After adstock: 734417.2386953096\n", + "After hill transform: 0.7091357119574067\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,526.99\n", + "Adstocked value: 51,527.32\n", + "Saturated value: 0.8964\n", + "Final response: 60216.3174\n", + "Raw spend: 51526.987332070246\n", + "After adstock: 51527.32066540358\n", + "After hill transform: 0.8964024954129467\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,097.79\n", + "Adstocked value: 66,097.97\n", + "Saturated value: 0.9953\n", + "Final response: 27850.8881\n", + "Raw spend: 66097.79234599615\n", + "After adstock: 66097.96881658438\n", + "After hill transform: 0.9953005149474476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 237,129.30\n", + "Adstocked value: 237,130.52\n", + "Saturated value: 0.7416\n", + "Final response: 400576.1011\n", + "Raw spend: 237129.29660398784\n", + "After adstock: 237130.51882621006\n", + "After hill transform: 0.7416195555892887\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 734,416.91\n", + "Adstocked value: 734,417.24\n", + "Saturated value: 0.7091\n", + "Final response: 101340.8714\n", + "Raw spend: 734416.9053619762\n", + "After adstock: 734417.2386953096\n", + "After hill transform: 0.7091357119574067\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,526.99\n", + "Adstocked value: 51,527.32\n", + "Saturated value: 0.8964\n", + "Final response: 60216.3174\n", + "Raw spend: 51526.987332070246\n", + "After adstock: 51527.32066540358\n", + "After hill transform: 0.8964024954129467\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,097.79\n", + "Adstocked value: 66,097.97\n", + "Saturated value: 0.9953\n", + "Final response: 27850.8881\n", + "Raw spend: 66097.79234599615\n", + "After adstock: 66097.96881658438\n", + "After hill transform: 0.9953005149474476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 237,129.30\n", + "Adstocked value: 237,130.52\n", + "Saturated value: 0.7416\n", + "Final response: 400576.1011\n", + "Raw spend: 237129.29660397294\n", + "After adstock: 237130.51882619516\n", + "After hill transform: 0.7416195555892526\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 734,416.91\n", + "Adstocked value: 734,417.24\n", + "Saturated value: 0.7091\n", + "Final response: 101340.8714\n", + "Raw spend: 734416.9053619911\n", + "After adstock: 734417.2386953245\n", + "After hill transform: 0.7091357119574092\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,526.99\n", + "Adstocked value: 51,527.32\n", + "Saturated value: 0.8964\n", + "Final response: 60216.3174\n", + "Raw spend: 51526.987332070246\n", + "After adstock: 51527.32066540358\n", + "After hill transform: 0.8964024954129467\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,097.79\n", + "Adstocked value: 66,097.97\n", + "Saturated value: 0.9953\n", + "Final response: 27850.8881\n", + "Raw spend: 66097.79234599615\n", + "After adstock: 66097.96881658438\n", + "After hill transform: 0.9953005149474476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 237,129.30\n", + "Adstocked value: 237,130.52\n", + "Saturated value: 0.7416\n", + "Final response: 400576.1011\n", + "Raw spend: 237129.29660397294\n", + "After adstock: 237130.51882619516\n", + "After hill transform: 0.7416195555892526\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 734,416.91\n", + "Adstocked value: 734,417.24\n", + "Saturated value: 0.7091\n", + "Final response: 101340.8714\n", + "Raw spend: 734416.9053619762\n", + "After adstock: 734417.2386953096\n", + "After hill transform: 0.7091357119574067\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,526.99\n", + "Adstocked value: 51,527.32\n", + "Saturated value: 0.8964\n", + "Final response: 60216.3174\n", + "Raw spend: 51526.98733208515\n", + "After adstock: 51527.32066541848\n", + "After hill transform: 0.8964024954130174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,097.79\n", + "Adstocked value: 66,097.97\n", + "Saturated value: 0.9953\n", + "Final response: 27850.8881\n", + "Raw spend: 66097.79234599615\n", + "After adstock: 66097.96881658438\n", + "After hill transform: 0.9953005149474476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 237,129.30\n", + "Adstocked value: 237,130.52\n", + "Saturated value: 0.7416\n", + "Final response: 400576.1011\n", + "Raw spend: 237129.29660397294\n", + "After adstock: 237130.51882619516\n", + "After hill transform: 0.7416195555892526\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 734,416.91\n", + "Adstocked value: 734,417.24\n", + "Saturated value: 0.7091\n", + "Final response: 101340.8714\n", + "Raw spend: 734416.9053619762\n", + "After adstock: 734417.2386953096\n", + "After hill transform: 0.7091357119574067\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,526.99\n", + "Adstocked value: 51,527.32\n", + "Saturated value: 0.8964\n", + "Final response: 60216.3174\n", + "Raw spend: 51526.987332070246\n", + "After adstock: 51527.32066540358\n", + "After hill transform: 0.8964024954129467\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,097.79\n", + "Adstocked value: 66,097.97\n", + "Saturated value: 0.9953\n", + "Final response: 27850.8881\n", + "Raw spend: 66097.79234601105\n", + "After adstock: 66097.96881659928\n", + "After hill transform: 0.9953005149474505\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 237,159.78\n", + "Adstocked value: 237,161.00\n", + "Saturated value: 0.7417\n", + "Final response: 400615.9663\n", + "Raw spend: 237159.78077004515\n", + "After adstock: 237161.00299226737\n", + "After hill transform: 0.7416933613467045\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 734,398.26\n", + "Adstocked value: 734,398.60\n", + "Saturated value: 0.7091\n", + "Final response: 101340.4326\n", + "Raw spend: 734398.264375886\n", + "After adstock: 734398.5977092193\n", + "After hill transform: 0.7091326414962912\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,519.44\n", + "Adstocked value: 51,519.77\n", + "Saturated value: 0.8964\n", + "Final response: 60213.9115\n", + "Raw spend: 51519.44021871742\n", + "After adstock: 51519.773552050756\n", + "After hill transform: 0.896366679848884\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,078.29\n", + "Adstocked value: 66,078.47\n", + "Saturated value: 0.9953\n", + "Final response: 27850.7808\n", + "Raw spend: 66078.28882482873\n", + "After adstock: 66078.46529541697\n", + "After hill transform: 0.995296682383561\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 237,159.78\n", + "Adstocked value: 237,161.00\n", + "Saturated value: 0.7417\n", + "Final response: 400615.9663\n", + "Raw spend: 237159.78077004515\n", + "After adstock: 237161.00299226737\n", + "After hill transform: 0.7416933613467045\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 734,398.26\n", + "Adstocked value: 734,398.60\n", + "Saturated value: 0.7091\n", + "Final response: 101340.4326\n", + "Raw spend: 734398.264375886\n", + "After adstock: 734398.5977092193\n", + "After hill transform: 0.7091326414962912\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,519.44\n", + "Adstocked value: 51,519.77\n", + "Saturated value: 0.8964\n", + "Final response: 60213.9115\n", + "Raw spend: 51519.44021871742\n", + "After adstock: 51519.773552050756\n", + "After hill transform: 0.896366679848884\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,078.29\n", + "Adstocked value: 66,078.47\n", + "Saturated value: 0.9953\n", + "Final response: 27850.7808\n", + "Raw spend: 66078.28882482873\n", + "After adstock: 66078.46529541697\n", + "After hill transform: 0.995296682383561\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 237,159.78\n", + "Adstocked value: 237,161.00\n", + "Saturated value: 0.7417\n", + "Final response: 400615.9663\n", + "Raw spend: 237159.78077006005\n", + "After adstock: 237161.00299228227\n", + "After hill transform: 0.7416933613467406\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 734,398.26\n", + "Adstocked value: 734,398.60\n", + "Saturated value: 0.7091\n", + "Final response: 101340.4326\n", + "Raw spend: 734398.264375886\n", + "After adstock: 734398.5977092193\n", + "After hill transform: 0.7091326414962912\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,519.44\n", + "Adstocked value: 51,519.77\n", + "Saturated value: 0.8964\n", + "Final response: 60213.9115\n", + "Raw spend: 51519.44021871742\n", + "After adstock: 51519.773552050756\n", + "After hill transform: 0.896366679848884\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,078.29\n", + "Adstocked value: 66,078.47\n", + "Saturated value: 0.9953\n", + "Final response: 27850.7808\n", + "Raw spend: 66078.28882482873\n", + "After adstock: 66078.46529541697\n", + "After hill transform: 0.995296682383561\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 237,159.78\n", + "Adstocked value: 237,161.00\n", + "Saturated value: 0.7417\n", + "Final response: 400615.9663\n", + "Raw spend: 237159.78077004515\n", + "After adstock: 237161.00299226737\n", + "After hill transform: 0.7416933613467045\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 734,398.26\n", + "Adstocked value: 734,398.60\n", + "Saturated value: 0.7091\n", + "Final response: 101340.4326\n", + "Raw spend: 734398.2643759008\n", + "After adstock: 734398.5977092342\n", + "After hill transform: 0.7091326414962936\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,519.44\n", + "Adstocked value: 51,519.77\n", + "Saturated value: 0.8964\n", + "Final response: 60213.9115\n", + "Raw spend: 51519.44021871742\n", + "After adstock: 51519.773552050756\n", + "After hill transform: 0.896366679848884\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,078.29\n", + "Adstocked value: 66,078.47\n", + "Saturated value: 0.9953\n", + "Final response: 27850.7808\n", + "Raw spend: 66078.28882482873\n", + "After adstock: 66078.46529541697\n", + "After hill transform: 0.995296682383561\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 237,159.78\n", + "Adstocked value: 237,161.00\n", + "Saturated value: 0.7417\n", + "Final response: 400615.9663\n", + "Raw spend: 237159.78077004515\n", + "After adstock: 237161.00299226737\n", + "After hill transform: 0.7416933613467045\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 734,398.26\n", + "Adstocked value: 734,398.60\n", + "Saturated value: 0.7091\n", + "Final response: 101340.4326\n", + "Raw spend: 734398.264375886\n", + "After adstock: 734398.5977092193\n", + "After hill transform: 0.7091326414962912\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,519.44\n", + "Adstocked value: 51,519.77\n", + "Saturated value: 0.8964\n", + "Final response: 60213.9115\n", + "Raw spend: 51519.44021873232\n", + "After adstock: 51519.77355206566\n", + "After hill transform: 0.8963666798489547\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,078.29\n", + "Adstocked value: 66,078.47\n", + "Saturated value: 0.9953\n", + "Final response: 27850.7808\n", + "Raw spend: 66078.28882482873\n", + "After adstock: 66078.46529541697\n", + "After hill transform: 0.995296682383561\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 237,159.78\n", + "Adstocked value: 237,161.00\n", + "Saturated value: 0.7417\n", + "Final response: 400615.9663\n", + "Raw spend: 237159.78077004515\n", + "After adstock: 237161.00299226737\n", + "After hill transform: 0.7416933613467045\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 734,398.26\n", + "Adstocked value: 734,398.60\n", + "Saturated value: 0.7091\n", + "Final response: 101340.4326\n", + "Raw spend: 734398.264375886\n", + "After adstock: 734398.5977092193\n", + "After hill transform: 0.7091326414962912\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,519.44\n", + "Adstocked value: 51,519.77\n", + "Saturated value: 0.8964\n", + "Final response: 60213.9115\n", + "Raw spend: 51519.44021871742\n", + "After adstock: 51519.773552050756\n", + "After hill transform: 0.896366679848884\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,078.29\n", + "Adstocked value: 66,078.47\n", + "Saturated value: 0.9953\n", + "Final response: 27850.7808\n", + "Raw spend: 66078.28882484364\n", + "After adstock: 66078.46529543187\n", + "After hill transform: 0.995296682383564\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 237,159.78\n", + "Adstocked value: 237,161.00\n", + "Saturated value: 0.7417\n", + "Final response: 400615.9663\n", + "Raw spend: 237159.78077004515\n", + "After adstock: 237161.00299226737\n", + "After hill transform: 0.7416933613467045\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 734,398.26\n", + "Adstocked value: 734,398.60\n", + "Saturated value: 0.7091\n", + "Final response: 101340.4326\n", + "Raw spend: 734398.264375886\n", + "After adstock: 734398.5977092193\n", + "After hill transform: 0.7091326414962912\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,519.44\n", + "Adstocked value: 51,519.77\n", + "Saturated value: 0.8964\n", + "Final response: 60213.9115\n", + "Raw spend: 51519.44021871742\n", + "After adstock: 51519.773552050756\n", + "After hill transform: 0.896366679848884\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,078.29\n", + "Adstocked value: 66,078.47\n", + "Saturated value: 0.9953\n", + "Final response: 27850.7808\n", + "Raw spend: 66078.28882482873\n", + "After adstock: 66078.46529541697\n", + "After hill transform: 0.995296682383561\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 237,159.78\n", + "Adstocked value: 237,161.00\n", + "Saturated value: 0.7417\n", + "Final response: 400615.9663\n", + "Raw spend: 237159.78077006005\n", + "After adstock: 237161.00299228227\n", + "After hill transform: 0.7416933613467406\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 734,398.26\n", + "Adstocked value: 734,398.60\n", + "Saturated value: 0.7091\n", + "Final response: 101340.4326\n", + "Raw spend: 734398.264375886\n", + "After adstock: 734398.5977092193\n", + "After hill transform: 0.7091326414962912\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,519.44\n", + "Adstocked value: 51,519.77\n", + "Saturated value: 0.8964\n", + "Final response: 60213.9115\n", + "Raw spend: 51519.44021871742\n", + "After adstock: 51519.773552050756\n", + "After hill transform: 0.896366679848884\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,078.29\n", + "Adstocked value: 66,078.47\n", + "Saturated value: 0.9953\n", + "Final response: 27850.7808\n", + "Raw spend: 66078.28882482873\n", + "After adstock: 66078.46529541697\n", + "After hill transform: 0.995296682383561\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 237,159.78\n", + "Adstocked value: 237,161.00\n", + "Saturated value: 0.7417\n", + "Final response: 400615.9663\n", + "Raw spend: 237159.78077004515\n", + "After adstock: 237161.00299226737\n", + "After hill transform: 0.7416933613467045\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 734,398.26\n", + "Adstocked value: 734,398.60\n", + "Saturated value: 0.7091\n", + "Final response: 101340.4326\n", + "Raw spend: 734398.2643759008\n", + "After adstock: 734398.5977092342\n", + "After hill transform: 0.7091326414962936\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,519.44\n", + "Adstocked value: 51,519.77\n", + "Saturated value: 0.8964\n", + "Final response: 60213.9115\n", + "Raw spend: 51519.44021871742\n", + "After adstock: 51519.773552050756\n", + "After hill transform: 0.896366679848884\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,078.29\n", + "Adstocked value: 66,078.47\n", + "Saturated value: 0.9953\n", + "Final response: 27850.7808\n", + "Raw spend: 66078.28882482873\n", + "After adstock: 66078.46529541697\n", + "After hill transform: 0.995296682383561\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 237,159.78\n", + "Adstocked value: 237,161.00\n", + "Saturated value: 0.7417\n", + "Final response: 400615.9663\n", + "Raw spend: 237159.78077004515\n", + "After adstock: 237161.00299226737\n", + "After hill transform: 0.7416933613467045\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 734,398.26\n", + "Adstocked value: 734,398.60\n", + "Saturated value: 0.7091\n", + "Final response: 101340.4326\n", + "Raw spend: 734398.264375886\n", + "After adstock: 734398.5977092193\n", + "After hill transform: 0.7091326414962912\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,519.44\n", + "Adstocked value: 51,519.77\n", + "Saturated value: 0.8964\n", + "Final response: 60213.9115\n", + "Raw spend: 51519.44021873232\n", + "After adstock: 51519.77355206566\n", + "After hill transform: 0.8963666798489547\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,078.29\n", + "Adstocked value: 66,078.47\n", + "Saturated value: 0.9953\n", + "Final response: 27850.7808\n", + "Raw spend: 66078.28882482873\n", + "After adstock: 66078.46529541697\n", + "After hill transform: 0.995296682383561\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 237,159.78\n", + "Adstocked value: 237,161.00\n", + "Saturated value: 0.7417\n", + "Final response: 400615.9663\n", + "Raw spend: 237159.78077004515\n", + "After adstock: 237161.00299226737\n", + "After hill transform: 0.7416933613467045\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 734,398.26\n", + "Adstocked value: 734,398.60\n", + "Saturated value: 0.7091\n", + "Final response: 101340.4326\n", + "Raw spend: 734398.264375886\n", + "After adstock: 734398.5977092193\n", + "After hill transform: 0.7091326414962912\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,519.44\n", + "Adstocked value: 51,519.77\n", + "Saturated value: 0.8964\n", + "Final response: 60213.9115\n", + "Raw spend: 51519.44021871742\n", + "After adstock: 51519.773552050756\n", + "After hill transform: 0.896366679848884\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,078.29\n", + "Adstocked value: 66,078.47\n", + "Saturated value: 0.9953\n", + "Final response: 27850.7808\n", + "Raw spend: 66078.28882484364\n", + "After adstock: 66078.46529543187\n", + "After hill transform: 0.995296682383564\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 237,312.20\n", + "Adstocked value: 237,313.42\n", + "Saturated value: 0.7421\n", + "Final response: 400815.1043\n", + "Raw spend: 237312.20160040617\n", + "After adstock: 237313.4238226284\n", + "After hill transform: 0.7420620418797415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 734,305.06\n", + "Adstocked value: 734,305.39\n", + "Saturated value: 0.7091\n", + "Final response: 101338.2385\n", + "Raw spend: 734305.0594454346\n", + "After adstock: 734305.392778768\n", + "After hill transform: 0.7091172877347682\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,481.70\n", + "Adstocked value: 51,482.04\n", + "Saturated value: 0.8962\n", + "Final response: 60201.8655\n", + "Raw spend: 51481.704651953274\n", + "After adstock: 51482.03798528661\n", + "After hill transform: 0.8961873588616592\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 65,980.77\n", + "Adstocked value: 65,980.95\n", + "Saturated value: 0.9953\n", + "Final response: 27850.2428\n", + "Raw spend: 65980.77121899165\n", + "After adstock: 65980.94768957989\n", + "After hill transform: 0.9952774557923522\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 237,312.20\n", + "Adstocked value: 237,313.42\n", + "Saturated value: 0.7421\n", + "Final response: 400815.1043\n", + "Raw spend: 237312.20160040617\n", + "After adstock: 237313.4238226284\n", + "After hill transform: 0.7420620418797415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 734,305.06\n", + "Adstocked value: 734,305.39\n", + "Saturated value: 0.7091\n", + "Final response: 101338.2385\n", + "Raw spend: 734305.0594454346\n", + "After adstock: 734305.392778768\n", + "After hill transform: 0.7091172877347682\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,481.70\n", + "Adstocked value: 51,482.04\n", + "Saturated value: 0.8962\n", + "Final response: 60201.8655\n", + "Raw spend: 51481.704651953274\n", + "After adstock: 51482.03798528661\n", + "After hill transform: 0.8961873588616592\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 65,980.77\n", + "Adstocked value: 65,980.95\n", + "Saturated value: 0.9953\n", + "Final response: 27850.2428\n", + "Raw spend: 65980.77121899165\n", + "After adstock: 65980.94768957989\n", + "After hill transform: 0.9952774557923522\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 237,312.20\n", + "Adstocked value: 237,313.42\n", + "Saturated value: 0.7421\n", + "Final response: 400815.1043\n", + "Raw spend: 237312.20160042107\n", + "After adstock: 237313.4238226433\n", + "After hill transform: 0.7420620418797774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 734,305.06\n", + "Adstocked value: 734,305.39\n", + "Saturated value: 0.7091\n", + "Final response: 101338.2385\n", + "Raw spend: 734305.0594454346\n", + "After adstock: 734305.392778768\n", + "After hill transform: 0.7091172877347682\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,481.70\n", + "Adstocked value: 51,482.04\n", + "Saturated value: 0.8962\n", + "Final response: 60201.8655\n", + "Raw spend: 51481.704651953274\n", + "After adstock: 51482.03798528661\n", + "After hill transform: 0.8961873588616592\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 65,980.77\n", + "Adstocked value: 65,980.95\n", + "Saturated value: 0.9953\n", + "Final response: 27850.2428\n", + "Raw spend: 65980.77121899165\n", + "After adstock: 65980.94768957989\n", + "After hill transform: 0.9952774557923522\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 237,312.20\n", + "Adstocked value: 237,313.42\n", + "Saturated value: 0.7421\n", + "Final response: 400815.1043\n", + "Raw spend: 237312.20160040617\n", + "After adstock: 237313.4238226284\n", + "After hill transform: 0.7420620418797415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 734,305.06\n", + "Adstocked value: 734,305.39\n", + "Saturated value: 0.7091\n", + "Final response: 101338.2385\n", + "Raw spend: 734305.0594454495\n", + "After adstock: 734305.3927787829\n", + "After hill transform: 0.7091172877347707\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,481.70\n", + "Adstocked value: 51,482.04\n", + "Saturated value: 0.8962\n", + "Final response: 60201.8655\n", + "Raw spend: 51481.704651953274\n", + "After adstock: 51482.03798528661\n", + "After hill transform: 0.8961873588616592\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 65,980.77\n", + "Adstocked value: 65,980.95\n", + "Saturated value: 0.9953\n", + "Final response: 27850.2428\n", + "Raw spend: 65980.77121899165\n", + "After adstock: 65980.94768957989\n", + "After hill transform: 0.9952774557923522\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 237,312.20\n", + "Adstocked value: 237,313.42\n", + "Saturated value: 0.7421\n", + "Final response: 400815.1043\n", + "Raw spend: 237312.20160040617\n", + "After adstock: 237313.4238226284\n", + "After hill transform: 0.7420620418797415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 734,305.06\n", + "Adstocked value: 734,305.39\n", + "Saturated value: 0.7091\n", + "Final response: 101338.2385\n", + "Raw spend: 734305.0594454346\n", + "After adstock: 734305.392778768\n", + "After hill transform: 0.7091172877347682\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,481.70\n", + "Adstocked value: 51,482.04\n", + "Saturated value: 0.8962\n", + "Final response: 60201.8655\n", + "Raw spend: 51481.704651968175\n", + "After adstock: 51482.03798530151\n", + "After hill transform: 0.8961873588617302\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 65,980.77\n", + "Adstocked value: 65,980.95\n", + "Saturated value: 0.9953\n", + "Final response: 27850.2428\n", + "Raw spend: 65980.77121899165\n", + "After adstock: 65980.94768957989\n", + "After hill transform: 0.9952774557923522\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 237,312.20\n", + "Adstocked value: 237,313.42\n", + "Saturated value: 0.7421\n", + "Final response: 400815.1043\n", + "Raw spend: 237312.20160040617\n", + "After adstock: 237313.4238226284\n", + "After hill transform: 0.7420620418797415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 734,305.06\n", + "Adstocked value: 734,305.39\n", + "Saturated value: 0.7091\n", + "Final response: 101338.2385\n", + "Raw spend: 734305.0594454346\n", + "After adstock: 734305.392778768\n", + "After hill transform: 0.7091172877347682\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,481.70\n", + "Adstocked value: 51,482.04\n", + "Saturated value: 0.8962\n", + "Final response: 60201.8655\n", + "Raw spend: 51481.704651953274\n", + "After adstock: 51482.03798528661\n", + "After hill transform: 0.8961873588616592\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 65,980.77\n", + "Adstocked value: 65,980.95\n", + "Saturated value: 0.9953\n", + "Final response: 27850.2428\n", + "Raw spend: 65980.77121900655\n", + "After adstock: 65980.94768959479\n", + "After hill transform: 0.995277455792355\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 237,312.20\n", + "Adstocked value: 237,313.42\n", + "Saturated value: 0.7421\n", + "Final response: 400815.1043\n", + "Raw spend: 237312.20160040617\n", + "After adstock: 237313.4238226284\n", + "After hill transform: 0.7420620418797415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 734,305.06\n", + "Adstocked value: 734,305.39\n", + "Saturated value: 0.7091\n", + "Final response: 101338.2385\n", + "Raw spend: 734305.0594454346\n", + "After adstock: 734305.392778768\n", + "After hill transform: 0.7091172877347682\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,481.70\n", + "Adstocked value: 51,482.04\n", + "Saturated value: 0.8962\n", + "Final response: 60201.8655\n", + "Raw spend: 51481.704651953274\n", + "After adstock: 51482.03798528661\n", + "After hill transform: 0.8961873588616592\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 65,980.77\n", + "Adstocked value: 65,980.95\n", + "Saturated value: 0.9953\n", + "Final response: 27850.2428\n", + "Raw spend: 65980.77121899165\n", + "After adstock: 65980.94768957989\n", + "After hill transform: 0.9952774557923522\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 237,312.20\n", + "Adstocked value: 237,313.42\n", + "Saturated value: 0.7421\n", + "Final response: 400815.1043\n", + "Raw spend: 237312.20160042107\n", + "After adstock: 237313.4238226433\n", + "After hill transform: 0.7420620418797774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 734,305.06\n", + "Adstocked value: 734,305.39\n", + "Saturated value: 0.7091\n", + "Final response: 101338.2385\n", + "Raw spend: 734305.0594454346\n", + "After adstock: 734305.392778768\n", + "After hill transform: 0.7091172877347682\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,481.70\n", + "Adstocked value: 51,482.04\n", + "Saturated value: 0.8962\n", + "Final response: 60201.8655\n", + "Raw spend: 51481.704651953274\n", + "After adstock: 51482.03798528661\n", + "After hill transform: 0.8961873588616592\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 65,980.77\n", + "Adstocked value: 65,980.95\n", + "Saturated value: 0.9953\n", + "Final response: 27850.2428\n", + "Raw spend: 65980.77121899165\n", + "After adstock: 65980.94768957989\n", + "After hill transform: 0.9952774557923522\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 237,312.20\n", + "Adstocked value: 237,313.42\n", + "Saturated value: 0.7421\n", + "Final response: 400815.1043\n", + "Raw spend: 237312.20160040617\n", + "After adstock: 237313.4238226284\n", + "After hill transform: 0.7420620418797415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 734,305.06\n", + "Adstocked value: 734,305.39\n", + "Saturated value: 0.7091\n", + "Final response: 101338.2385\n", + "Raw spend: 734305.0594454495\n", + "After adstock: 734305.3927787829\n", + "After hill transform: 0.7091172877347707\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,481.70\n", + "Adstocked value: 51,482.04\n", + "Saturated value: 0.8962\n", + "Final response: 60201.8655\n", + "Raw spend: 51481.704651953274\n", + "After adstock: 51482.03798528661\n", + "After hill transform: 0.8961873588616592\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 65,980.77\n", + "Adstocked value: 65,980.95\n", + "Saturated value: 0.9953\n", + "Final response: 27850.2428\n", + "Raw spend: 65980.77121899165\n", + "After adstock: 65980.94768957989\n", + "After hill transform: 0.9952774557923522\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 237,312.20\n", + "Adstocked value: 237,313.42\n", + "Saturated value: 0.7421\n", + "Final response: 400815.1043\n", + "Raw spend: 237312.20160040617\n", + "After adstock: 237313.4238226284\n", + "After hill transform: 0.7420620418797415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 734,305.06\n", + "Adstocked value: 734,305.39\n", + "Saturated value: 0.7091\n", + "Final response: 101338.2385\n", + "Raw spend: 734305.0594454346\n", + "After adstock: 734305.392778768\n", + "After hill transform: 0.7091172877347682\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,481.70\n", + "Adstocked value: 51,482.04\n", + "Saturated value: 0.8962\n", + "Final response: 60201.8655\n", + "Raw spend: 51481.704651968175\n", + "After adstock: 51482.03798530151\n", + "After hill transform: 0.8961873588617302\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 65,980.77\n", + "Adstocked value: 65,980.95\n", + "Saturated value: 0.9953\n", + "Final response: 27850.2428\n", + "Raw spend: 65980.77121899165\n", + "After adstock: 65980.94768957989\n", + "After hill transform: 0.9952774557923522\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 237,312.20\n", + "Adstocked value: 237,313.42\n", + "Saturated value: 0.7421\n", + "Final response: 400815.1043\n", + "Raw spend: 237312.20160040617\n", + "After adstock: 237313.4238226284\n", + "After hill transform: 0.7420620418797415\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 734,305.06\n", + "Adstocked value: 734,305.39\n", + "Saturated value: 0.7091\n", + "Final response: 101338.2385\n", + "Raw spend: 734305.0594454346\n", + "After adstock: 734305.392778768\n", + "After hill transform: 0.7091172877347682\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,481.70\n", + "Adstocked value: 51,482.04\n", + "Saturated value: 0.8962\n", + "Final response: 60201.8655\n", + "Raw spend: 51481.704651953274\n", + "After adstock: 51482.03798528661\n", + "After hill transform: 0.8961873588616592\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 65,980.77\n", + "Adstocked value: 65,980.95\n", + "Saturated value: 0.9953\n", + "Final response: 27850.2428\n", + "Raw spend: 65980.77121900655\n", + "After adstock: 65980.94768959479\n", + "After hill transform: 0.995277455792355\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 238,077.47\n", + "Adstocked value: 238,078.69\n", + "Saturated value: 0.7439\n", + "Final response: 401810.2029\n", + "Raw spend: 238077.47014890966\n", + "After adstock: 238078.69237113188\n", + "After hill transform: 0.7439043498478412\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 733,837.08\n", + "Adstocked value: 733,837.42\n", + "Saturated value: 0.7090\n", + "Final response: 101327.2164\n", + "Raw spend: 733837.0830402212\n", + "After adstock: 733837.4163735546\n", + "After hill transform: 0.7090401607132858\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,292.23\n", + "Adstocked value: 51,292.56\n", + "Saturated value: 0.8953\n", + "Final response: 60140.9672\n", + "Raw spend: 51292.22937848301\n", + "After adstock: 51292.56271181635\n", + "After hill transform: 0.895280803794622\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 65,491.10\n", + "Adstocked value: 65,491.28\n", + "Saturated value: 0.9952\n", + "Final response: 27847.4957\n", + "Raw spend: 65491.10242160008\n", + "After adstock: 65491.27889218832\n", + "After hill transform: 0.9951792822458136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 238,077.47\n", + "Adstocked value: 238,078.69\n", + "Saturated value: 0.7439\n", + "Final response: 401810.2029\n", + "Raw spend: 238077.47014890966\n", + "After adstock: 238078.69237113188\n", + "After hill transform: 0.7439043498478412\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 733,837.08\n", + "Adstocked value: 733,837.42\n", + "Saturated value: 0.7090\n", + "Final response: 101327.2164\n", + "Raw spend: 733837.0830402212\n", + "After adstock: 733837.4163735546\n", + "After hill transform: 0.7090401607132858\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,292.23\n", + "Adstocked value: 51,292.56\n", + "Saturated value: 0.8953\n", + "Final response: 60140.9672\n", + "Raw spend: 51292.22937848301\n", + "After adstock: 51292.56271181635\n", + "After hill transform: 0.895280803794622\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 65,491.10\n", + "Adstocked value: 65,491.28\n", + "Saturated value: 0.9952\n", + "Final response: 27847.4957\n", + "Raw spend: 65491.10242160008\n", + "After adstock: 65491.27889218832\n", + "After hill transform: 0.9951792822458136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 238,077.47\n", + "Adstocked value: 238,078.69\n", + "Saturated value: 0.7439\n", + "Final response: 401810.2029\n", + "Raw spend: 238077.47014892456\n", + "After adstock: 238078.69237114678\n", + "After hill transform: 0.7439043498478769\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 733,837.08\n", + "Adstocked value: 733,837.42\n", + "Saturated value: 0.7090\n", + "Final response: 101327.2164\n", + "Raw spend: 733837.0830402212\n", + "After adstock: 733837.4163735546\n", + "After hill transform: 0.7090401607132858\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,292.23\n", + "Adstocked value: 51,292.56\n", + "Saturated value: 0.8953\n", + "Final response: 60140.9672\n", + "Raw spend: 51292.22937848301\n", + "After adstock: 51292.56271181635\n", + "After hill transform: 0.895280803794622\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 65,491.10\n", + "Adstocked value: 65,491.28\n", + "Saturated value: 0.9952\n", + "Final response: 27847.4957\n", + "Raw spend: 65491.10242160008\n", + "After adstock: 65491.27889218832\n", + "After hill transform: 0.9951792822458136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 238,077.47\n", + "Adstocked value: 238,078.69\n", + "Saturated value: 0.7439\n", + "Final response: 401810.2029\n", + "Raw spend: 238077.47014890966\n", + "After adstock: 238078.69237113188\n", + "After hill transform: 0.7439043498478412\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 733,837.08\n", + "Adstocked value: 733,837.42\n", + "Saturated value: 0.7090\n", + "Final response: 101327.2164\n", + "Raw spend: 733837.0830402361\n", + "After adstock: 733837.4163735695\n", + "After hill transform: 0.7090401607132882\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,292.23\n", + "Adstocked value: 51,292.56\n", + "Saturated value: 0.8953\n", + "Final response: 60140.9672\n", + "Raw spend: 51292.22937848301\n", + "After adstock: 51292.56271181635\n", + "After hill transform: 0.895280803794622\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 65,491.10\n", + "Adstocked value: 65,491.28\n", + "Saturated value: 0.9952\n", + "Final response: 27847.4957\n", + "Raw spend: 65491.10242160008\n", + "After adstock: 65491.27889218832\n", + "After hill transform: 0.9951792822458136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 238,077.47\n", + "Adstocked value: 238,078.69\n", + "Saturated value: 0.7439\n", + "Final response: 401810.2029\n", + "Raw spend: 238077.47014890966\n", + "After adstock: 238078.69237113188\n", + "After hill transform: 0.7439043498478412\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 733,837.08\n", + "Adstocked value: 733,837.42\n", + "Saturated value: 0.7090\n", + "Final response: 101327.2164\n", + "Raw spend: 733837.0830402212\n", + "After adstock: 733837.4163735546\n", + "After hill transform: 0.7090401607132858\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,292.23\n", + "Adstocked value: 51,292.56\n", + "Saturated value: 0.8953\n", + "Final response: 60140.9672\n", + "Raw spend: 51292.22937849791\n", + "After adstock: 51292.56271183125\n", + "After hill transform: 0.8952808037946938\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 65,491.10\n", + "Adstocked value: 65,491.28\n", + "Saturated value: 0.9952\n", + "Final response: 27847.4957\n", + "Raw spend: 65491.10242160008\n", + "After adstock: 65491.27889218832\n", + "After hill transform: 0.9951792822458136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 238,077.47\n", + "Adstocked value: 238,078.69\n", + "Saturated value: 0.7439\n", + "Final response: 401810.2029\n", + "Raw spend: 238077.47014890966\n", + "After adstock: 238078.69237113188\n", + "After hill transform: 0.7439043498478412\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 733,837.08\n", + "Adstocked value: 733,837.42\n", + "Saturated value: 0.7090\n", + "Final response: 101327.2164\n", + "Raw spend: 733837.0830402212\n", + "After adstock: 733837.4163735546\n", + "After hill transform: 0.7090401607132858\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,292.23\n", + "Adstocked value: 51,292.56\n", + "Saturated value: 0.8953\n", + "Final response: 60140.9672\n", + "Raw spend: 51292.22937848301\n", + "After adstock: 51292.56271181635\n", + "After hill transform: 0.895280803794622\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 65,491.10\n", + "Adstocked value: 65,491.28\n", + "Saturated value: 0.9952\n", + "Final response: 27847.4957\n", + "Raw spend: 65491.10242161498\n", + "After adstock: 65491.27889220322\n", + "After hill transform: 0.9951792822458166\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 238,077.47\n", + "Adstocked value: 238,078.69\n", + "Saturated value: 0.7439\n", + "Final response: 401810.2029\n", + "Raw spend: 238077.47014890966\n", + "After adstock: 238078.69237113188\n", + "After hill transform: 0.7439043498478412\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 733,837.08\n", + "Adstocked value: 733,837.42\n", + "Saturated value: 0.7090\n", + "Final response: 101327.2164\n", + "Raw spend: 733837.0830402212\n", + "After adstock: 733837.4163735546\n", + "After hill transform: 0.7090401607132858\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,292.23\n", + "Adstocked value: 51,292.56\n", + "Saturated value: 0.8953\n", + "Final response: 60140.9672\n", + "Raw spend: 51292.22937848301\n", + "After adstock: 51292.56271181635\n", + "After hill transform: 0.895280803794622\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 65,491.10\n", + "Adstocked value: 65,491.28\n", + "Saturated value: 0.9952\n", + "Final response: 27847.4957\n", + "Raw spend: 65491.10242160008\n", + "After adstock: 65491.27889218832\n", + "After hill transform: 0.9951792822458136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 238,077.47\n", + "Adstocked value: 238,078.69\n", + "Saturated value: 0.7439\n", + "Final response: 401810.2029\n", + "Raw spend: 238077.47014892456\n", + "After adstock: 238078.69237114678\n", + "After hill transform: 0.7439043498478769\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 733,837.08\n", + "Adstocked value: 733,837.42\n", + "Saturated value: 0.7090\n", + "Final response: 101327.2164\n", + "Raw spend: 733837.0830402212\n", + "After adstock: 733837.4163735546\n", + "After hill transform: 0.7090401607132858\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,292.23\n", + "Adstocked value: 51,292.56\n", + "Saturated value: 0.8953\n", + "Final response: 60140.9672\n", + "Raw spend: 51292.22937848301\n", + "After adstock: 51292.56271181635\n", + "After hill transform: 0.895280803794622\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 65,491.10\n", + "Adstocked value: 65,491.28\n", + "Saturated value: 0.9952\n", + "Final response: 27847.4957\n", + "Raw spend: 65491.10242160008\n", + "After adstock: 65491.27889218832\n", + "After hill transform: 0.9951792822458136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 238,077.47\n", + "Adstocked value: 238,078.69\n", + "Saturated value: 0.7439\n", + "Final response: 401810.2029\n", + "Raw spend: 238077.47014890966\n", + "After adstock: 238078.69237113188\n", + "After hill transform: 0.7439043498478412\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 733,837.08\n", + "Adstocked value: 733,837.42\n", + "Saturated value: 0.7090\n", + "Final response: 101327.2164\n", + "Raw spend: 733837.0830402361\n", + "After adstock: 733837.4163735695\n", + "After hill transform: 0.7090401607132882\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,292.23\n", + "Adstocked value: 51,292.56\n", + "Saturated value: 0.8953\n", + "Final response: 60140.9672\n", + "Raw spend: 51292.22937848301\n", + "After adstock: 51292.56271181635\n", + "After hill transform: 0.895280803794622\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 65,491.10\n", + "Adstocked value: 65,491.28\n", + "Saturated value: 0.9952\n", + "Final response: 27847.4957\n", + "Raw spend: 65491.10242160008\n", + "After adstock: 65491.27889218832\n", + "After hill transform: 0.9951792822458136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 238,077.47\n", + "Adstocked value: 238,078.69\n", + "Saturated value: 0.7439\n", + "Final response: 401810.2029\n", + "Raw spend: 238077.47014890966\n", + "After adstock: 238078.69237113188\n", + "After hill transform: 0.7439043498478412\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 733,837.08\n", + "Adstocked value: 733,837.42\n", + "Saturated value: 0.7090\n", + "Final response: 101327.2164\n", + "Raw spend: 733837.0830402212\n", + "After adstock: 733837.4163735546\n", + "After hill transform: 0.7090401607132858\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,292.23\n", + "Adstocked value: 51,292.56\n", + "Saturated value: 0.8953\n", + "Final response: 60140.9672\n", + "Raw spend: 51292.22937849791\n", + "After adstock: 51292.56271183125\n", + "After hill transform: 0.8952808037946938\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 65,491.10\n", + "Adstocked value: 65,491.28\n", + "Saturated value: 0.9952\n", + "Final response: 27847.4957\n", + "Raw spend: 65491.10242160008\n", + "After adstock: 65491.27889218832\n", + "After hill transform: 0.9951792822458136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 238,077.47\n", + "Adstocked value: 238,078.69\n", + "Saturated value: 0.7439\n", + "Final response: 401810.2029\n", + "Raw spend: 238077.47014890966\n", + "After adstock: 238078.69237113188\n", + "After hill transform: 0.7439043498478412\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 733,837.08\n", + "Adstocked value: 733,837.42\n", + "Saturated value: 0.7090\n", + "Final response: 101327.2164\n", + "Raw spend: 733837.0830402212\n", + "After adstock: 733837.4163735546\n", + "After hill transform: 0.7090401607132858\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 51,292.23\n", + "Adstocked value: 51,292.56\n", + "Saturated value: 0.8953\n", + "Final response: 60140.9672\n", + "Raw spend: 51292.22937848301\n", + "After adstock: 51292.56271181635\n", + "After hill transform: 0.895280803794622\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 65,491.10\n", + "Adstocked value: 65,491.28\n", + "Saturated value: 0.9952\n", + "Final response: 27847.4957\n", + "Raw spend: 65491.10242161498\n", + "After adstock: 65491.27889220322\n", + "After hill transform: 0.9951792822458166\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 241,857.21\n", + "Adstocked value: 241,858.43\n", + "Saturated value: 0.7528\n", + "Final response: 406611.0681\n", + "Raw spend: 241857.20861293402\n", + "After adstock: 241858.43083515624\n", + "After hill transform: 0.7527925874409186\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 731,525.73\n", + "Adstocked value: 731,526.06\n", + "Saturated value: 0.7087\n", + "Final response: 101272.6495\n", + "Raw spend: 731525.7269843564\n", + "After adstock: 731526.0603176898\n", + "After hill transform: 0.7086583267462713\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 50,356.46\n", + "Adstocked value: 50,356.80\n", + "Saturated value: 0.8906\n", + "Final response: 59829.7990\n", + "Raw spend: 50356.4619686425\n", + "After adstock: 50356.795301975835\n", + "After hill transform: 0.8906486381420194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 63,072.64\n", + "Adstocked value: 63,072.82\n", + "Saturated value: 0.9947\n", + "Final response: 27832.7263\n", + "Raw spend: 63072.64422386513\n", + "After adstock: 63072.82069445337\n", + "After hill transform: 0.9946514739942289\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 241,857.21\n", + "Adstocked value: 241,858.43\n", + "Saturated value: 0.7528\n", + "Final response: 406611.0681\n", + "Raw spend: 241857.20861293402\n", + "After adstock: 241858.43083515624\n", + "After hill transform: 0.7527925874409186\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 731,525.73\n", + "Adstocked value: 731,526.06\n", + "Saturated value: 0.7087\n", + "Final response: 101272.6495\n", + "Raw spend: 731525.7269843564\n", + "After adstock: 731526.0603176898\n", + "After hill transform: 0.7086583267462713\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 50,356.46\n", + "Adstocked value: 50,356.80\n", + "Saturated value: 0.8906\n", + "Final response: 59829.7990\n", + "Raw spend: 50356.4619686425\n", + "After adstock: 50356.795301975835\n", + "After hill transform: 0.8906486381420194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 63,072.64\n", + "Adstocked value: 63,072.82\n", + "Saturated value: 0.9947\n", + "Final response: 27832.7263\n", + "Raw spend: 63072.64422386513\n", + "After adstock: 63072.82069445337\n", + "After hill transform: 0.9946514739942289\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 241,857.21\n", + "Adstocked value: 241,858.43\n", + "Saturated value: 0.7528\n", + "Final response: 406611.0681\n", + "Raw spend: 241857.20861294892\n", + "After adstock: 241858.43083517114\n", + "After hill transform: 0.7527925874409529\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 731,525.73\n", + "Adstocked value: 731,526.06\n", + "Saturated value: 0.7087\n", + "Final response: 101272.6495\n", + "Raw spend: 731525.7269843564\n", + "After adstock: 731526.0603176898\n", + "After hill transform: 0.7086583267462713\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 50,356.46\n", + "Adstocked value: 50,356.80\n", + "Saturated value: 0.8906\n", + "Final response: 59829.7990\n", + "Raw spend: 50356.4619686425\n", + "After adstock: 50356.795301975835\n", + "After hill transform: 0.8906486381420194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 63,072.64\n", + "Adstocked value: 63,072.82\n", + "Saturated value: 0.9947\n", + "Final response: 27832.7263\n", + "Raw spend: 63072.64422386513\n", + "After adstock: 63072.82069445337\n", + "After hill transform: 0.9946514739942289\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 241,857.21\n", + "Adstocked value: 241,858.43\n", + "Saturated value: 0.7528\n", + "Final response: 406611.0681\n", + "Raw spend: 241857.20861293402\n", + "After adstock: 241858.43083515624\n", + "After hill transform: 0.7527925874409186\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 731,525.73\n", + "Adstocked value: 731,526.06\n", + "Saturated value: 0.7087\n", + "Final response: 101272.6495\n", + "Raw spend: 731525.7269843713\n", + "After adstock: 731526.0603177047\n", + "After hill transform: 0.7086583267462736\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 50,356.46\n", + "Adstocked value: 50,356.80\n", + "Saturated value: 0.8906\n", + "Final response: 59829.7990\n", + "Raw spend: 50356.4619686425\n", + "After adstock: 50356.795301975835\n", + "After hill transform: 0.8906486381420194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 63,072.64\n", + "Adstocked value: 63,072.82\n", + "Saturated value: 0.9947\n", + "Final response: 27832.7263\n", + "Raw spend: 63072.64422386513\n", + "After adstock: 63072.82069445337\n", + "After hill transform: 0.9946514739942289\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 241,857.21\n", + "Adstocked value: 241,858.43\n", + "Saturated value: 0.7528\n", + "Final response: 406611.0681\n", + "Raw spend: 241857.20861293402\n", + "After adstock: 241858.43083515624\n", + "After hill transform: 0.7527925874409186\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 731,525.73\n", + "Adstocked value: 731,526.06\n", + "Saturated value: 0.7087\n", + "Final response: 101272.6495\n", + "Raw spend: 731525.7269843564\n", + "After adstock: 731526.0603176898\n", + "After hill transform: 0.7086583267462713\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 50,356.46\n", + "Adstocked value: 50,356.80\n", + "Saturated value: 0.8906\n", + "Final response: 59829.7990\n", + "Raw spend: 50356.4619686574\n", + "After adstock: 50356.795301990736\n", + "After hill transform: 0.8906486381420953\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 63,072.64\n", + "Adstocked value: 63,072.82\n", + "Saturated value: 0.9947\n", + "Final response: 27832.7263\n", + "Raw spend: 63072.64422386513\n", + "After adstock: 63072.82069445337\n", + "After hill transform: 0.9946514739942289\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 241,857.21\n", + "Adstocked value: 241,858.43\n", + "Saturated value: 0.7528\n", + "Final response: 406611.0681\n", + "Raw spend: 241857.20861293402\n", + "After adstock: 241858.43083515624\n", + "After hill transform: 0.7527925874409186\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 731,525.73\n", + "Adstocked value: 731,526.06\n", + "Saturated value: 0.7087\n", + "Final response: 101272.6495\n", + "Raw spend: 731525.7269843564\n", + "After adstock: 731526.0603176898\n", + "After hill transform: 0.7086583267462713\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 50,356.46\n", + "Adstocked value: 50,356.80\n", + "Saturated value: 0.8906\n", + "Final response: 59829.7990\n", + "Raw spend: 50356.4619686425\n", + "After adstock: 50356.795301975835\n", + "After hill transform: 0.8906486381420194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 63,072.64\n", + "Adstocked value: 63,072.82\n", + "Saturated value: 0.9947\n", + "Final response: 27832.7263\n", + "Raw spend: 63072.64422388003\n", + "After adstock: 63072.82069446827\n", + "After hill transform: 0.9946514739942324\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 241,857.21\n", + "Adstocked value: 241,858.43\n", + "Saturated value: 0.7528\n", + "Final response: 406611.0681\n", + "Raw spend: 241857.20861293402\n", + "After adstock: 241858.43083515624\n", + "After hill transform: 0.7527925874409186\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 731,525.73\n", + "Adstocked value: 731,526.06\n", + "Saturated value: 0.7087\n", + "Final response: 101272.6495\n", + "Raw spend: 731525.7269843564\n", + "After adstock: 731526.0603176898\n", + "After hill transform: 0.7086583267462713\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 50,356.46\n", + "Adstocked value: 50,356.80\n", + "Saturated value: 0.8906\n", + "Final response: 59829.7990\n", + "Raw spend: 50356.4619686425\n", + "After adstock: 50356.795301975835\n", + "After hill transform: 0.8906486381420194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 63,072.64\n", + "Adstocked value: 63,072.82\n", + "Saturated value: 0.9947\n", + "Final response: 27832.7263\n", + "Raw spend: 63072.64422386513\n", + "After adstock: 63072.82069445337\n", + "After hill transform: 0.9946514739942289\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 241,857.21\n", + "Adstocked value: 241,858.43\n", + "Saturated value: 0.7528\n", + "Final response: 406611.0681\n", + "Raw spend: 241857.20861294892\n", + "After adstock: 241858.43083517114\n", + "After hill transform: 0.7527925874409529\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 731,525.73\n", + "Adstocked value: 731,526.06\n", + "Saturated value: 0.7087\n", + "Final response: 101272.6495\n", + "Raw spend: 731525.7269843564\n", + "After adstock: 731526.0603176898\n", + "After hill transform: 0.7086583267462713\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 50,356.46\n", + "Adstocked value: 50,356.80\n", + "Saturated value: 0.8906\n", + "Final response: 59829.7990\n", + "Raw spend: 50356.4619686425\n", + "After adstock: 50356.795301975835\n", + "After hill transform: 0.8906486381420194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 63,072.64\n", + "Adstocked value: 63,072.82\n", + "Saturated value: 0.9947\n", + "Final response: 27832.7263\n", + "Raw spend: 63072.64422386513\n", + "After adstock: 63072.82069445337\n", + "After hill transform: 0.9946514739942289\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 241,857.21\n", + "Adstocked value: 241,858.43\n", + "Saturated value: 0.7528\n", + "Final response: 406611.0681\n", + "Raw spend: 241857.20861293402\n", + "After adstock: 241858.43083515624\n", + "After hill transform: 0.7527925874409186\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 731,525.73\n", + "Adstocked value: 731,526.06\n", + "Saturated value: 0.7087\n", + "Final response: 101272.6495\n", + "Raw spend: 731525.7269843713\n", + "After adstock: 731526.0603177047\n", + "After hill transform: 0.7086583267462736\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 50,356.46\n", + "Adstocked value: 50,356.80\n", + "Saturated value: 0.8906\n", + "Final response: 59829.7990\n", + "Raw spend: 50356.4619686425\n", + "After adstock: 50356.795301975835\n", + "After hill transform: 0.8906486381420194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 63,072.64\n", + "Adstocked value: 63,072.82\n", + "Saturated value: 0.9947\n", + "Final response: 27832.7263\n", + "Raw spend: 63072.64422386513\n", + "After adstock: 63072.82069445337\n", + "After hill transform: 0.9946514739942289\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 241,857.21\n", + "Adstocked value: 241,858.43\n", + "Saturated value: 0.7528\n", + "Final response: 406611.0681\n", + "Raw spend: 241857.20861293402\n", + "After adstock: 241858.43083515624\n", + "After hill transform: 0.7527925874409186\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 731,525.73\n", + "Adstocked value: 731,526.06\n", + "Saturated value: 0.7087\n", + "Final response: 101272.6495\n", + "Raw spend: 731525.7269843564\n", + "After adstock: 731526.0603176898\n", + "After hill transform: 0.7086583267462713\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 50,356.46\n", + "Adstocked value: 50,356.80\n", + "Saturated value: 0.8906\n", + "Final response: 59829.7990\n", + "Raw spend: 50356.4619686574\n", + "After adstock: 50356.795301990736\n", + "After hill transform: 0.8906486381420953\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 63,072.64\n", + "Adstocked value: 63,072.82\n", + "Saturated value: 0.9947\n", + "Final response: 27832.7263\n", + "Raw spend: 63072.64422386513\n", + "After adstock: 63072.82069445337\n", + "After hill transform: 0.9946514739942289\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 241,857.21\n", + "Adstocked value: 241,858.43\n", + "Saturated value: 0.7528\n", + "Final response: 406611.0681\n", + "Raw spend: 241857.20861293402\n", + "After adstock: 241858.43083515624\n", + "After hill transform: 0.7527925874409186\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 731,525.73\n", + "Adstocked value: 731,526.06\n", + "Saturated value: 0.7087\n", + "Final response: 101272.6495\n", + "Raw spend: 731525.7269843564\n", + "After adstock: 731526.0603176898\n", + "After hill transform: 0.7086583267462713\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 50,356.46\n", + "Adstocked value: 50,356.80\n", + "Saturated value: 0.8906\n", + "Final response: 59829.7990\n", + "Raw spend: 50356.4619686425\n", + "After adstock: 50356.795301975835\n", + "After hill transform: 0.8906486381420194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 63,072.64\n", + "Adstocked value: 63,072.82\n", + "Saturated value: 0.9947\n", + "Final response: 27832.7263\n", + "Raw spend: 63072.64422388003\n", + "After adstock: 63072.82069446827\n", + "After hill transform: 0.9946514739942324\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 259,954.25\n", + "Adstocked value: 259,955.48\n", + "Saturated value: 0.7908\n", + "Final response: 427143.5661\n", + "Raw spend: 259954.25430415227\n", + "After adstock: 259955.4765263745\n", + "After hill transform: 0.7908060934467284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 720,459.20\n", + "Adstocked value: 720,459.53\n", + "Saturated value: 0.7068\n", + "Final response: 101008.3834\n", + "Raw spend: 720459.1952652729\n", + "After adstock: 720459.5285986062\n", + "After hill transform: 0.7068091173495191\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 45,876.25\n", + "Adstocked value: 45,876.59\n", + "Saturated value: 0.8644\n", + "Final response: 58064.6368\n", + "Raw spend: 45876.25247287503\n", + "After adstock: 45876.585806208364\n", + "After hill transform: 0.8643717766079564\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 51,493.32\n", + "Adstocked value: 51,493.49\n", + "Saturated value: 0.9906\n", + "Final response: 27720.6641\n", + "Raw spend: 51493.31501910814\n", + "After adstock: 51493.491489696375\n", + "After hill transform: 0.9906467307998783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 259,954.25\n", + "Adstocked value: 259,955.48\n", + "Saturated value: 0.7908\n", + "Final response: 427143.5661\n", + "Raw spend: 259954.25430415227\n", + "After adstock: 259955.4765263745\n", + "After hill transform: 0.7908060934467284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 720,459.20\n", + "Adstocked value: 720,459.53\n", + "Saturated value: 0.7068\n", + "Final response: 101008.3834\n", + "Raw spend: 720459.1952652729\n", + "After adstock: 720459.5285986062\n", + "After hill transform: 0.7068091173495191\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 45,876.25\n", + "Adstocked value: 45,876.59\n", + "Saturated value: 0.8644\n", + "Final response: 58064.6368\n", + "Raw spend: 45876.25247287503\n", + "After adstock: 45876.585806208364\n", + "After hill transform: 0.8643717766079564\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 51,493.32\n", + "Adstocked value: 51,493.49\n", + "Saturated value: 0.9906\n", + "Final response: 27720.6641\n", + "Raw spend: 51493.31501910814\n", + "After adstock: 51493.491489696375\n", + "After hill transform: 0.9906467307998783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 259,954.25\n", + "Adstocked value: 259,955.48\n", + "Saturated value: 0.7908\n", + "Final response: 427143.5661\n", + "Raw spend: 259954.25430416717\n", + "After adstock: 259955.4765263894\n", + "After hill transform: 0.7908060934467567\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 720,459.20\n", + "Adstocked value: 720,459.53\n", + "Saturated value: 0.7068\n", + "Final response: 101008.3834\n", + "Raw spend: 720459.1952652729\n", + "After adstock: 720459.5285986062\n", + "After hill transform: 0.7068091173495191\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 45,876.25\n", + "Adstocked value: 45,876.59\n", + "Saturated value: 0.8644\n", + "Final response: 58064.6368\n", + "Raw spend: 45876.25247287503\n", + "After adstock: 45876.585806208364\n", + "After hill transform: 0.8643717766079564\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 51,493.32\n", + "Adstocked value: 51,493.49\n", + "Saturated value: 0.9906\n", + "Final response: 27720.6641\n", + "Raw spend: 51493.31501910814\n", + "After adstock: 51493.491489696375\n", + "After hill transform: 0.9906467307998783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 259,954.25\n", + "Adstocked value: 259,955.48\n", + "Saturated value: 0.7908\n", + "Final response: 427143.5661\n", + "Raw spend: 259954.25430415227\n", + "After adstock: 259955.4765263745\n", + "After hill transform: 0.7908060934467284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 720,459.20\n", + "Adstocked value: 720,459.53\n", + "Saturated value: 0.7068\n", + "Final response: 101008.3834\n", + "Raw spend: 720459.1952652878\n", + "After adstock: 720459.5285986211\n", + "After hill transform: 0.7068091173495217\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 45,876.25\n", + "Adstocked value: 45,876.59\n", + "Saturated value: 0.8644\n", + "Final response: 58064.6368\n", + "Raw spend: 45876.25247287503\n", + "After adstock: 45876.585806208364\n", + "After hill transform: 0.8643717766079564\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 51,493.32\n", + "Adstocked value: 51,493.49\n", + "Saturated value: 0.9906\n", + "Final response: 27720.6641\n", + "Raw spend: 51493.31501910814\n", + "After adstock: 51493.491489696375\n", + "After hill transform: 0.9906467307998783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 259,954.25\n", + "Adstocked value: 259,955.48\n", + "Saturated value: 0.7908\n", + "Final response: 427143.5661\n", + "Raw spend: 259954.25430415227\n", + "After adstock: 259955.4765263745\n", + "After hill transform: 0.7908060934467284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 720,459.20\n", + "Adstocked value: 720,459.53\n", + "Saturated value: 0.7068\n", + "Final response: 101008.3834\n", + "Raw spend: 720459.1952652729\n", + "After adstock: 720459.5285986062\n", + "After hill transform: 0.7068091173495191\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 45,876.25\n", + "Adstocked value: 45,876.59\n", + "Saturated value: 0.8644\n", + "Final response: 58064.6368\n", + "Raw spend: 45876.25247288993\n", + "After adstock: 45876.585806223266\n", + "After hill transform: 0.8643717766080565\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 51,493.32\n", + "Adstocked value: 51,493.49\n", + "Saturated value: 0.9906\n", + "Final response: 27720.6641\n", + "Raw spend: 51493.31501910814\n", + "After adstock: 51493.491489696375\n", + "After hill transform: 0.9906467307998783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 259,954.25\n", + "Adstocked value: 259,955.48\n", + "Saturated value: 0.7908\n", + "Final response: 427143.5661\n", + "Raw spend: 259954.25430415227\n", + "After adstock: 259955.4765263745\n", + "After hill transform: 0.7908060934467284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 720,459.20\n", + "Adstocked value: 720,459.53\n", + "Saturated value: 0.7068\n", + "Final response: 101008.3834\n", + "Raw spend: 720459.1952652729\n", + "After adstock: 720459.5285986062\n", + "After hill transform: 0.7068091173495191\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 45,876.25\n", + "Adstocked value: 45,876.59\n", + "Saturated value: 0.8644\n", + "Final response: 58064.6368\n", + "Raw spend: 45876.25247287503\n", + "After adstock: 45876.585806208364\n", + "After hill transform: 0.8643717766079564\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 51,493.32\n", + "Adstocked value: 51,493.49\n", + "Saturated value: 0.9906\n", + "Final response: 27720.6641\n", + "Raw spend: 51493.31501912304\n", + "After adstock: 51493.491489711276\n", + "After hill transform: 0.9906467307998857\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 259,954.25\n", + "Adstocked value: 259,955.48\n", + "Saturated value: 0.7908\n", + "Final response: 427143.5661\n", + "Raw spend: 259954.25430415227\n", + "After adstock: 259955.4765263745\n", + "After hill transform: 0.7908060934467284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 720,459.20\n", + "Adstocked value: 720,459.53\n", + "Saturated value: 0.7068\n", + "Final response: 101008.3834\n", + "Raw spend: 720459.1952652729\n", + "After adstock: 720459.5285986062\n", + "After hill transform: 0.7068091173495191\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 45,876.25\n", + "Adstocked value: 45,876.59\n", + "Saturated value: 0.8644\n", + "Final response: 58064.6368\n", + "Raw spend: 45876.25247287503\n", + "After adstock: 45876.585806208364\n", + "After hill transform: 0.8643717766079564\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 51,493.32\n", + "Adstocked value: 51,493.49\n", + "Saturated value: 0.9906\n", + "Final response: 27720.6641\n", + "Raw spend: 51493.31501910814\n", + "After adstock: 51493.491489696375\n", + "After hill transform: 0.9906467307998783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 259,954.25\n", + "Adstocked value: 259,955.48\n", + "Saturated value: 0.7908\n", + "Final response: 427143.5661\n", + "Raw spend: 259954.25430416717\n", + "After adstock: 259955.4765263894\n", + "After hill transform: 0.7908060934467567\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 720,459.20\n", + "Adstocked value: 720,459.53\n", + "Saturated value: 0.7068\n", + "Final response: 101008.3834\n", + "Raw spend: 720459.1952652729\n", + "After adstock: 720459.5285986062\n", + "After hill transform: 0.7068091173495191\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 45,876.25\n", + "Adstocked value: 45,876.59\n", + "Saturated value: 0.8644\n", + "Final response: 58064.6368\n", + "Raw spend: 45876.25247287503\n", + "After adstock: 45876.585806208364\n", + "After hill transform: 0.8643717766079564\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 51,493.32\n", + "Adstocked value: 51,493.49\n", + "Saturated value: 0.9906\n", + "Final response: 27720.6641\n", + "Raw spend: 51493.31501910814\n", + "After adstock: 51493.491489696375\n", + "After hill transform: 0.9906467307998783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 259,954.25\n", + "Adstocked value: 259,955.48\n", + "Saturated value: 0.7908\n", + "Final response: 427143.5661\n", + "Raw spend: 259954.25430415227\n", + "After adstock: 259955.4765263745\n", + "After hill transform: 0.7908060934467284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 720,459.20\n", + "Adstocked value: 720,459.53\n", + "Saturated value: 0.7068\n", + "Final response: 101008.3834\n", + "Raw spend: 720459.1952652878\n", + "After adstock: 720459.5285986211\n", + "After hill transform: 0.7068091173495217\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 45,876.25\n", + "Adstocked value: 45,876.59\n", + "Saturated value: 0.8644\n", + "Final response: 58064.6368\n", + "Raw spend: 45876.25247287503\n", + "After adstock: 45876.585806208364\n", + "After hill transform: 0.8643717766079564\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 51,493.32\n", + "Adstocked value: 51,493.49\n", + "Saturated value: 0.9906\n", + "Final response: 27720.6641\n", + "Raw spend: 51493.31501910814\n", + "After adstock: 51493.491489696375\n", + "After hill transform: 0.9906467307998783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 259,954.25\n", + "Adstocked value: 259,955.48\n", + "Saturated value: 0.7908\n", + "Final response: 427143.5661\n", + "Raw spend: 259954.25430415227\n", + "After adstock: 259955.4765263745\n", + "After hill transform: 0.7908060934467284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 720,459.20\n", + "Adstocked value: 720,459.53\n", + "Saturated value: 0.7068\n", + "Final response: 101008.3834\n", + "Raw spend: 720459.1952652729\n", + "After adstock: 720459.5285986062\n", + "After hill transform: 0.7068091173495191\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 45,876.25\n", + "Adstocked value: 45,876.59\n", + "Saturated value: 0.8644\n", + "Final response: 58064.6368\n", + "Raw spend: 45876.25247288993\n", + "After adstock: 45876.585806223266\n", + "After hill transform: 0.8643717766080565\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 51,493.32\n", + "Adstocked value: 51,493.49\n", + "Saturated value: 0.9906\n", + "Final response: 27720.6641\n", + "Raw spend: 51493.31501910814\n", + "After adstock: 51493.491489696375\n", + "After hill transform: 0.9906467307998783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 259,954.25\n", + "Adstocked value: 259,955.48\n", + "Saturated value: 0.7908\n", + "Final response: 427143.5661\n", + "Raw spend: 259954.25430415227\n", + "After adstock: 259955.4765263745\n", + "After hill transform: 0.7908060934467284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 720,459.20\n", + "Adstocked value: 720,459.53\n", + "Saturated value: 0.7068\n", + "Final response: 101008.3834\n", + "Raw spend: 720459.1952652729\n", + "After adstock: 720459.5285986062\n", + "After hill transform: 0.7068091173495191\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 45,876.25\n", + "Adstocked value: 45,876.59\n", + "Saturated value: 0.8644\n", + "Final response: 58064.6368\n", + "Raw spend: 45876.25247287503\n", + "After adstock: 45876.585806208364\n", + "After hill transform: 0.8643717766079564\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 51,493.32\n", + "Adstocked value: 51,493.49\n", + "Saturated value: 0.9906\n", + "Final response: 27720.6641\n", + "Raw spend: 51493.31501912304\n", + "After adstock: 51493.491489711276\n", + "After hill transform: 0.9906467307998857\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 322,013.39\n", + "Adstocked value: 322,014.62\n", + "Saturated value: 0.8778\n", + "Final response: 474107.0598\n", + "Raw spend: 322013.3935506725\n", + "After adstock: 322014.61577289476\n", + "After hill transform: 0.8777534805413963\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 682,509.57\n", + "Adstocked value: 682,509.90\n", + "Saturated value: 0.7002\n", + "Final response: 100062.4139\n", + "Raw spend: 682509.5713752925\n", + "After adstock: 682509.9047086259\n", + "After hill transform: 0.7001896682173189\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 30,513.44\n", + "Adstocked value: 30,513.77\n", + "Saturated value: 0.6854\n", + "Final response: 46040.4990\n", + "Raw spend: 30513.435404915275\n", + "After adstock: 30513.768738248607\n", + "After hill transform: 0.6853759907789642\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 11,785.21\n", + "Adstocked value: 11,785.39\n", + "Saturated value: 0.6388\n", + "Final response: 17874.7431\n", + "Raw spend: 11785.210891316143\n", + "After adstock: 11785.387361904379\n", + "After hill transform: 0.6387854112080873\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 322,013.39\n", + "Adstocked value: 322,014.62\n", + "Saturated value: 0.8778\n", + "Final response: 474107.0598\n", + "Raw spend: 322013.3935506725\n", + "After adstock: 322014.61577289476\n", + "After hill transform: 0.8777534805413963\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 682,509.57\n", + "Adstocked value: 682,509.90\n", + "Saturated value: 0.7002\n", + "Final response: 100062.4139\n", + "Raw spend: 682509.5713752925\n", + "After adstock: 682509.9047086259\n", + "After hill transform: 0.7001896682173189\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 30,513.44\n", + "Adstocked value: 30,513.77\n", + "Saturated value: 0.6854\n", + "Final response: 46040.4990\n", + "Raw spend: 30513.435404915275\n", + "After adstock: 30513.768738248607\n", + "After hill transform: 0.6853759907789642\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 11,785.21\n", + "Adstocked value: 11,785.39\n", + "Saturated value: 0.6388\n", + "Final response: 17874.7431\n", + "Raw spend: 11785.210891316143\n", + "After adstock: 11785.387361904379\n", + "After hill transform: 0.6387854112080873\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 322,013.39\n", + "Adstocked value: 322,014.62\n", + "Saturated value: 0.8778\n", + "Final response: 474107.0598\n", + "Raw spend: 322013.3935506874\n", + "After adstock: 322014.61577290966\n", + "After hill transform: 0.8777534805414112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 682,509.57\n", + "Adstocked value: 682,509.90\n", + "Saturated value: 0.7002\n", + "Final response: 100062.4139\n", + "Raw spend: 682509.5713752925\n", + "After adstock: 682509.9047086259\n", + "After hill transform: 0.7001896682173189\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 30,513.44\n", + "Adstocked value: 30,513.77\n", + "Saturated value: 0.6854\n", + "Final response: 46040.4990\n", + "Raw spend: 30513.435404915275\n", + "After adstock: 30513.768738248607\n", + "After hill transform: 0.6853759907789642\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 11,785.21\n", + "Adstocked value: 11,785.39\n", + "Saturated value: 0.6388\n", + "Final response: 17874.7431\n", + "Raw spend: 11785.210891316143\n", + "After adstock: 11785.387361904379\n", + "After hill transform: 0.6387854112080873\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 322,013.39\n", + "Adstocked value: 322,014.62\n", + "Saturated value: 0.8778\n", + "Final response: 474107.0598\n", + "Raw spend: 322013.3935506725\n", + "After adstock: 322014.61577289476\n", + "After hill transform: 0.8777534805413963\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 682,509.57\n", + "Adstocked value: 682,509.90\n", + "Saturated value: 0.7002\n", + "Final response: 100062.4139\n", + "Raw spend: 682509.5713753074\n", + "After adstock: 682509.9047086408\n", + "After hill transform: 0.7001896682173215\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 30,513.44\n", + "Adstocked value: 30,513.77\n", + "Saturated value: 0.6854\n", + "Final response: 46040.4990\n", + "Raw spend: 30513.435404915275\n", + "After adstock: 30513.768738248607\n", + "After hill transform: 0.6853759907789642\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 11,785.21\n", + "Adstocked value: 11,785.39\n", + "Saturated value: 0.6388\n", + "Final response: 17874.7431\n", + "Raw spend: 11785.210891316143\n", + "After adstock: 11785.387361904379\n", + "After hill transform: 0.6387854112080873\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 322,013.39\n", + "Adstocked value: 322,014.62\n", + "Saturated value: 0.8778\n", + "Final response: 474107.0598\n", + "Raw spend: 322013.3935506725\n", + "After adstock: 322014.61577289476\n", + "After hill transform: 0.8777534805413963\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 682,509.57\n", + "Adstocked value: 682,509.90\n", + "Saturated value: 0.7002\n", + "Final response: 100062.4139\n", + "Raw spend: 682509.5713752925\n", + "After adstock: 682509.9047086259\n", + "After hill transform: 0.7001896682173189\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 30,513.44\n", + "Adstocked value: 30,513.77\n", + "Saturated value: 0.6854\n", + "Final response: 46040.4990\n", + "Raw spend: 30513.435404930176\n", + "After adstock: 30513.76873826351\n", + "After hill transform: 0.6853759907792414\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 11,785.21\n", + "Adstocked value: 11,785.39\n", + "Saturated value: 0.6388\n", + "Final response: 17874.7431\n", + "Raw spend: 11785.210891316143\n", + "After adstock: 11785.387361904379\n", + "After hill transform: 0.6387854112080873\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 322,013.39\n", + "Adstocked value: 322,014.62\n", + "Saturated value: 0.8778\n", + "Final response: 474107.0598\n", + "Raw spend: 322013.3935506725\n", + "After adstock: 322014.61577289476\n", + "After hill transform: 0.8777534805413963\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 682,509.57\n", + "Adstocked value: 682,509.90\n", + "Saturated value: 0.7002\n", + "Final response: 100062.4139\n", + "Raw spend: 682509.5713752925\n", + "After adstock: 682509.9047086259\n", + "After hill transform: 0.7001896682173189\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 30,513.44\n", + "Adstocked value: 30,513.77\n", + "Saturated value: 0.6854\n", + "Final response: 46040.4990\n", + "Raw spend: 30513.435404915275\n", + "After adstock: 30513.768738248607\n", + "After hill transform: 0.6853759907789642\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 11,785.21\n", + "Adstocked value: 11,785.39\n", + "Saturated value: 0.6388\n", + "Final response: 17874.7431\n", + "Raw spend: 11785.210891331044\n", + "After adstock: 11785.38736191928\n", + "After hill transform: 0.6387854112088971\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 322,013.39\n", + "Adstocked value: 322,014.62\n", + "Saturated value: 0.8778\n", + "Final response: 474107.0598\n", + "Raw spend: 322013.3935506725\n", + "After adstock: 322014.61577289476\n", + "After hill transform: 0.8777534805413963\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 682,509.57\n", + "Adstocked value: 682,509.90\n", + "Saturated value: 0.7002\n", + "Final response: 100062.4139\n", + "Raw spend: 682509.5713752925\n", + "After adstock: 682509.9047086259\n", + "After hill transform: 0.7001896682173189\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 30,513.44\n", + "Adstocked value: 30,513.77\n", + "Saturated value: 0.6854\n", + "Final response: 46040.4990\n", + "Raw spend: 30513.435404915275\n", + "After adstock: 30513.768738248607\n", + "After hill transform: 0.6853759907789642\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 11,785.21\n", + "Adstocked value: 11,785.39\n", + "Saturated value: 0.6388\n", + "Final response: 17874.7431\n", + "Raw spend: 11785.210891316143\n", + "After adstock: 11785.387361904379\n", + "After hill transform: 0.6387854112080873\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 322,013.39\n", + "Adstocked value: 322,014.62\n", + "Saturated value: 0.8778\n", + "Final response: 474107.0598\n", + "Raw spend: 322013.3935506874\n", + "After adstock: 322014.61577290966\n", + "After hill transform: 0.8777534805414112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 682,509.57\n", + "Adstocked value: 682,509.90\n", + "Saturated value: 0.7002\n", + "Final response: 100062.4139\n", + "Raw spend: 682509.5713752925\n", + "After adstock: 682509.9047086259\n", + "After hill transform: 0.7001896682173189\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 30,513.44\n", + "Adstocked value: 30,513.77\n", + "Saturated value: 0.6854\n", + "Final response: 46040.4990\n", + "Raw spend: 30513.435404915275\n", + "After adstock: 30513.768738248607\n", + "After hill transform: 0.6853759907789642\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 11,785.21\n", + "Adstocked value: 11,785.39\n", + "Saturated value: 0.6388\n", + "Final response: 17874.7431\n", + "Raw spend: 11785.210891316143\n", + "After adstock: 11785.387361904379\n", + "After hill transform: 0.6387854112080873\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 322,013.39\n", + "Adstocked value: 322,014.62\n", + "Saturated value: 0.8778\n", + "Final response: 474107.0598\n", + "Raw spend: 322013.3935506725\n", + "After adstock: 322014.61577289476\n", + "After hill transform: 0.8777534805413963\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 682,509.57\n", + "Adstocked value: 682,509.90\n", + "Saturated value: 0.7002\n", + "Final response: 100062.4139\n", + "Raw spend: 682509.5713753074\n", + "After adstock: 682509.9047086408\n", + "After hill transform: 0.7001896682173215\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 30,513.44\n", + "Adstocked value: 30,513.77\n", + "Saturated value: 0.6854\n", + "Final response: 46040.4990\n", + "Raw spend: 30513.435404915275\n", + "After adstock: 30513.768738248607\n", + "After hill transform: 0.6853759907789642\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 11,785.21\n", + "Adstocked value: 11,785.39\n", + "Saturated value: 0.6388\n", + "Final response: 17874.7431\n", + "Raw spend: 11785.210891316143\n", + "After adstock: 11785.387361904379\n", + "After hill transform: 0.6387854112080873\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 322,013.39\n", + "Adstocked value: 322,014.62\n", + "Saturated value: 0.8778\n", + "Final response: 474107.0598\n", + "Raw spend: 322013.3935506725\n", + "After adstock: 322014.61577289476\n", + "After hill transform: 0.8777534805413963\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 682,509.57\n", + "Adstocked value: 682,509.90\n", + "Saturated value: 0.7002\n", + "Final response: 100062.4139\n", + "Raw spend: 682509.5713752925\n", + "After adstock: 682509.9047086259\n", + "After hill transform: 0.7001896682173189\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 30,513.44\n", + "Adstocked value: 30,513.77\n", + "Saturated value: 0.6854\n", + "Final response: 46040.4990\n", + "Raw spend: 30513.435404930176\n", + "After adstock: 30513.76873826351\n", + "After hill transform: 0.6853759907792414\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 11,785.21\n", + "Adstocked value: 11,785.39\n", + "Saturated value: 0.6388\n", + "Final response: 17874.7431\n", + "Raw spend: 11785.210891316143\n", + "After adstock: 11785.387361904379\n", + "After hill transform: 0.6387854112080873\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 322,013.39\n", + "Adstocked value: 322,014.62\n", + "Saturated value: 0.8778\n", + "Final response: 474107.0598\n", + "Raw spend: 322013.3935506725\n", + "After adstock: 322014.61577289476\n", + "After hill transform: 0.8777534805413963\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 682,509.57\n", + "Adstocked value: 682,509.90\n", + "Saturated value: 0.7002\n", + "Final response: 100062.4139\n", + "Raw spend: 682509.5713752925\n", + "After adstock: 682509.9047086259\n", + "After hill transform: 0.7001896682173189\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 30,513.44\n", + "Adstocked value: 30,513.77\n", + "Saturated value: 0.6854\n", + "Final response: 46040.4990\n", + "Raw spend: 30513.435404915275\n", + "After adstock: 30513.768738248607\n", + "After hill transform: 0.6853759907789642\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 11,785.21\n", + "Adstocked value: 11,785.39\n", + "Saturated value: 0.6388\n", + "Final response: 17874.7431\n", + "Raw spend: 11785.210891331044\n", + "After adstock: 11785.38736191928\n", + "After hill transform: 0.6387854112088971\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 293,489.72\n", + "Adstocked value: 293,490.94\n", + "Saturated value: 0.8447\n", + "Final response: 456237.1319\n", + "Raw spend: 293489.7193662004\n", + "After adstock: 293490.94158842263\n", + "After hill transform: 0.8446694099901219\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 699,952.50\n", + "Adstocked value: 699,952.84\n", + "Saturated value: 0.7033\n", + "Final response: 100505.0990\n", + "Raw spend: 699952.5033983419\n", + "After adstock: 699952.8367316753\n", + "After hill transform: 0.7032873698939647\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 37,575.60\n", + "Adstocked value: 37,575.94\n", + "Saturated value: 0.7903\n", + "Final response: 53087.8904\n", + "Raw spend: 37575.60483521968\n", + "After adstock: 37575.93816855302\n", + "After hill transform: 0.7902860794622608\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,037.20\n", + "Adstocked value: 30,037.38\n", + "Saturated value: 0.9596\n", + "Final response: 26850.8052\n", + "Raw spend: 30037.201068383492\n", + "After adstock: 30037.377538971727\n", + "After hill transform: 0.9595607930230932\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 293,489.72\n", + "Adstocked value: 293,490.94\n", + "Saturated value: 0.8447\n", + "Final response: 456237.1319\n", + "Raw spend: 293489.7193662004\n", + "After adstock: 293490.94158842263\n", + "After hill transform: 0.8446694099901219\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 699,952.50\n", + "Adstocked value: 699,952.84\n", + "Saturated value: 0.7033\n", + "Final response: 100505.0990\n", + "Raw spend: 699952.5033983419\n", + "After adstock: 699952.8367316753\n", + "After hill transform: 0.7032873698939647\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 37,575.60\n", + "Adstocked value: 37,575.94\n", + "Saturated value: 0.7903\n", + "Final response: 53087.8904\n", + "Raw spend: 37575.60483521968\n", + "After adstock: 37575.93816855302\n", + "After hill transform: 0.7902860794622608\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 30,037.20\n", + "Adstocked value: 30,037.38\n", + "Saturated value: 0.9596\n", + "Final response: 26850.8052\n", + "Raw spend: 30037.201068383492\n", + "After adstock: 30037.377538971727\n", + "After hill transform: 0.9595607930230932\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 308,624.77\n", + "Adstocked value: 308,625.99\n", + "Saturated value: 0.8634\n", + "Final response: 466370.0414\n", + "Raw spend: 308624.77243766456\n", + "After adstock: 308625.9946598868\n", + "After hill transform: 0.8634293006247907\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 690,697.04\n", + "Adstocked value: 690,697.38\n", + "Saturated value: 0.7017\n", + "Final response: 100271.9255\n", + "Raw spend: 690697.0442249051\n", + "After adstock: 690697.3775582385\n", + "After hill transform: 0.7016557317641382\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,828.32\n", + "Adstocked value: 33,828.65\n", + "Saturated value: 0.7408\n", + "Final response: 49763.0527\n", + "Raw spend: 33828.320791934806\n", + "After adstock: 33828.65412526814\n", + "After hill transform: 0.7407913089209738\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 20,352.44\n", + "Adstocked value: 20,352.62\n", + "Saturated value: 0.8896\n", + "Final response: 24892.4531\n", + "Raw spend: 20352.44453234996\n", + "After adstock: 20352.621002938195\n", + "After hill transform: 0.8895756330561354\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 308,624.77\n", + "Adstocked value: 308,625.99\n", + "Saturated value: 0.8634\n", + "Final response: 466370.0414\n", + "Raw spend: 308624.77243766456\n", + "After adstock: 308625.9946598868\n", + "After hill transform: 0.8634293006247907\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 690,697.04\n", + "Adstocked value: 690,697.38\n", + "Saturated value: 0.7017\n", + "Final response: 100271.9255\n", + "Raw spend: 690697.0442249051\n", + "After adstock: 690697.3775582385\n", + "After hill transform: 0.7016557317641382\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,828.32\n", + "Adstocked value: 33,828.65\n", + "Saturated value: 0.7408\n", + "Final response: 49763.0527\n", + "Raw spend: 33828.320791934806\n", + "After adstock: 33828.65412526814\n", + "After hill transform: 0.7407913089209738\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 20,352.44\n", + "Adstocked value: 20,352.62\n", + "Saturated value: 0.8896\n", + "Final response: 24892.4531\n", + "Raw spend: 20352.44453234996\n", + "After adstock: 20352.621002938195\n", + "After hill transform: 0.8895756330561354\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 308,624.77\n", + "Adstocked value: 308,625.99\n", + "Saturated value: 0.8634\n", + "Final response: 466370.0414\n", + "Raw spend: 308624.77243767946\n", + "After adstock: 308625.9946599017\n", + "After hill transform: 0.8634293006248078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 690,697.04\n", + "Adstocked value: 690,697.38\n", + "Saturated value: 0.7017\n", + "Final response: 100271.9255\n", + "Raw spend: 690697.0442249051\n", + "After adstock: 690697.3775582385\n", + "After hill transform: 0.7016557317641382\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,828.32\n", + "Adstocked value: 33,828.65\n", + "Saturated value: 0.7408\n", + "Final response: 49763.0527\n", + "Raw spend: 33828.320791934806\n", + "After adstock: 33828.65412526814\n", + "After hill transform: 0.7407913089209738\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 20,352.44\n", + "Adstocked value: 20,352.62\n", + "Saturated value: 0.8896\n", + "Final response: 24892.4531\n", + "Raw spend: 20352.44453234996\n", + "After adstock: 20352.621002938195\n", + "After hill transform: 0.8895756330561354\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 308,624.77\n", + "Adstocked value: 308,625.99\n", + "Saturated value: 0.8634\n", + "Final response: 466370.0414\n", + "Raw spend: 308624.77243766456\n", + "After adstock: 308625.9946598868\n", + "After hill transform: 0.8634293006247907\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 690,697.04\n", + "Adstocked value: 690,697.38\n", + "Saturated value: 0.7017\n", + "Final response: 100271.9255\n", + "Raw spend: 690697.04422492\n", + "After adstock: 690697.3775582534\n", + "After hill transform: 0.7016557317641409\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,828.32\n", + "Adstocked value: 33,828.65\n", + "Saturated value: 0.7408\n", + "Final response: 49763.0527\n", + "Raw spend: 33828.320791934806\n", + "After adstock: 33828.65412526814\n", + "After hill transform: 0.7407913089209738\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 20,352.44\n", + "Adstocked value: 20,352.62\n", + "Saturated value: 0.8896\n", + "Final response: 24892.4531\n", + "Raw spend: 20352.44453234996\n", + "After adstock: 20352.621002938195\n", + "After hill transform: 0.8895756330561354\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 308,624.77\n", + "Adstocked value: 308,625.99\n", + "Saturated value: 0.8634\n", + "Final response: 466370.0414\n", + "Raw spend: 308624.77243766456\n", + "After adstock: 308625.9946598868\n", + "After hill transform: 0.8634293006247907\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 690,697.04\n", + "Adstocked value: 690,697.38\n", + "Saturated value: 0.7017\n", + "Final response: 100271.9255\n", + "Raw spend: 690697.0442249051\n", + "After adstock: 690697.3775582385\n", + "After hill transform: 0.7016557317641382\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,828.32\n", + "Adstocked value: 33,828.65\n", + "Saturated value: 0.7408\n", + "Final response: 49763.0527\n", + "Raw spend: 33828.32079194971\n", + "After adstock: 33828.65412528304\n", + "After hill transform: 0.7407913089211965\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 20,352.44\n", + "Adstocked value: 20,352.62\n", + "Saturated value: 0.8896\n", + "Final response: 24892.4531\n", + "Raw spend: 20352.44453234996\n", + "After adstock: 20352.621002938195\n", + "After hill transform: 0.8895756330561354\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 308,624.77\n", + "Adstocked value: 308,625.99\n", + "Saturated value: 0.8634\n", + "Final response: 466370.0414\n", + "Raw spend: 308624.77243766456\n", + "After adstock: 308625.9946598868\n", + "After hill transform: 0.8634293006247907\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 690,697.04\n", + "Adstocked value: 690,697.38\n", + "Saturated value: 0.7017\n", + "Final response: 100271.9255\n", + "Raw spend: 690697.0442249051\n", + "After adstock: 690697.3775582385\n", + "After hill transform: 0.7016557317641382\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,828.32\n", + "Adstocked value: 33,828.65\n", + "Saturated value: 0.7408\n", + "Final response: 49763.0527\n", + "Raw spend: 33828.320791934806\n", + "After adstock: 33828.65412526814\n", + "After hill transform: 0.7407913089209738\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 20,352.44\n", + "Adstocked value: 20,352.62\n", + "Saturated value: 0.8896\n", + "Final response: 24892.4531\n", + "Raw spend: 20352.44453236486\n", + "After adstock: 20352.621002953096\n", + "After hill transform: 0.889575633056335\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 308,624.77\n", + "Adstocked value: 308,625.99\n", + "Saturated value: 0.8634\n", + "Final response: 466370.0414\n", + "Raw spend: 308624.77243766456\n", + "After adstock: 308625.9946598868\n", + "After hill transform: 0.8634293006247907\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 690,697.04\n", + "Adstocked value: 690,697.38\n", + "Saturated value: 0.7017\n", + "Final response: 100271.9255\n", + "Raw spend: 690697.0442249051\n", + "After adstock: 690697.3775582385\n", + "After hill transform: 0.7016557317641382\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,828.32\n", + "Adstocked value: 33,828.65\n", + "Saturated value: 0.7408\n", + "Final response: 49763.0527\n", + "Raw spend: 33828.320791934806\n", + "After adstock: 33828.65412526814\n", + "After hill transform: 0.7407913089209738\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 20,352.44\n", + "Adstocked value: 20,352.62\n", + "Saturated value: 0.8896\n", + "Final response: 24892.4531\n", + "Raw spend: 20352.44453234996\n", + "After adstock: 20352.621002938195\n", + "After hill transform: 0.8895756330561354\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 308,624.77\n", + "Adstocked value: 308,625.99\n", + "Saturated value: 0.8634\n", + "Final response: 466370.0414\n", + "Raw spend: 308624.77243767946\n", + "After adstock: 308625.9946599017\n", + "After hill transform: 0.8634293006248078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 690,697.04\n", + "Adstocked value: 690,697.38\n", + "Saturated value: 0.7017\n", + "Final response: 100271.9255\n", + "Raw spend: 690697.0442249051\n", + "After adstock: 690697.3775582385\n", + "After hill transform: 0.7016557317641382\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,828.32\n", + "Adstocked value: 33,828.65\n", + "Saturated value: 0.7408\n", + "Final response: 49763.0527\n", + "Raw spend: 33828.320791934806\n", + "After adstock: 33828.65412526814\n", + "After hill transform: 0.7407913089209738\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 20,352.44\n", + "Adstocked value: 20,352.62\n", + "Saturated value: 0.8896\n", + "Final response: 24892.4531\n", + "Raw spend: 20352.44453234996\n", + "After adstock: 20352.621002938195\n", + "After hill transform: 0.8895756330561354\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 308,624.77\n", + "Adstocked value: 308,625.99\n", + "Saturated value: 0.8634\n", + "Final response: 466370.0414\n", + "Raw spend: 308624.77243766456\n", + "After adstock: 308625.9946598868\n", + "After hill transform: 0.8634293006247907\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 690,697.04\n", + "Adstocked value: 690,697.38\n", + "Saturated value: 0.7017\n", + "Final response: 100271.9255\n", + "Raw spend: 690697.04422492\n", + "After adstock: 690697.3775582534\n", + "After hill transform: 0.7016557317641409\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,828.32\n", + "Adstocked value: 33,828.65\n", + "Saturated value: 0.7408\n", + "Final response: 49763.0527\n", + "Raw spend: 33828.320791934806\n", + "After adstock: 33828.65412526814\n", + "After hill transform: 0.7407913089209738\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 20,352.44\n", + "Adstocked value: 20,352.62\n", + "Saturated value: 0.8896\n", + "Final response: 24892.4531\n", + "Raw spend: 20352.44453234996\n", + "After adstock: 20352.621002938195\n", + "After hill transform: 0.8895756330561354\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 308,624.77\n", + "Adstocked value: 308,625.99\n", + "Saturated value: 0.8634\n", + "Final response: 466370.0414\n", + "Raw spend: 308624.77243766456\n", + "After adstock: 308625.9946598868\n", + "After hill transform: 0.8634293006247907\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 690,697.04\n", + "Adstocked value: 690,697.38\n", + "Saturated value: 0.7017\n", + "Final response: 100271.9255\n", + "Raw spend: 690697.0442249051\n", + "After adstock: 690697.3775582385\n", + "After hill transform: 0.7016557317641382\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,828.32\n", + "Adstocked value: 33,828.65\n", + "Saturated value: 0.7408\n", + "Final response: 49763.0527\n", + "Raw spend: 33828.32079194971\n", + "After adstock: 33828.65412528304\n", + "After hill transform: 0.7407913089211965\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 20,352.44\n", + "Adstocked value: 20,352.62\n", + "Saturated value: 0.8896\n", + "Final response: 24892.4531\n", + "Raw spend: 20352.44453234996\n", + "After adstock: 20352.621002938195\n", + "After hill transform: 0.8895756330561354\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 308,624.77\n", + "Adstocked value: 308,625.99\n", + "Saturated value: 0.8634\n", + "Final response: 466370.0414\n", + "Raw spend: 308624.77243766456\n", + "After adstock: 308625.9946598868\n", + "After hill transform: 0.8634293006247907\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 690,697.04\n", + "Adstocked value: 690,697.38\n", + "Saturated value: 0.7017\n", + "Final response: 100271.9255\n", + "Raw spend: 690697.0442249051\n", + "After adstock: 690697.3775582385\n", + "After hill transform: 0.7016557317641382\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,828.32\n", + "Adstocked value: 33,828.65\n", + "Saturated value: 0.7408\n", + "Final response: 49763.0527\n", + "Raw spend: 33828.320791934806\n", + "After adstock: 33828.65412526814\n", + "After hill transform: 0.7407913089209738\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 20,352.44\n", + "Adstocked value: 20,352.62\n", + "Saturated value: 0.8896\n", + "Final response: 24892.4531\n", + "Raw spend: 20352.44453236486\n", + "After adstock: 20352.621002953096\n", + "After hill transform: 0.889575633056335\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 310,401.02\n", + "Adstocked value: 310,402.25\n", + "Saturated value: 0.8654\n", + "Final response: 467458.5394\n", + "Raw spend: 310401.02346719743\n", + "After adstock: 310402.2456894197\n", + "After hill transform: 0.8654445267187567\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 689,611.23\n", + "Adstocked value: 689,611.56\n", + "Saturated value: 0.7015\n", + "Final response: 100244.3172\n", + "Raw spend: 689611.2269009033\n", + "After adstock: 689611.5602342366\n", + "After hill transform: 0.7014625420182333\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,389.75\n", + "Adstocked value: 33,390.08\n", + "Saturated value: 0.7341\n", + "Final response: 49316.2791\n", + "Raw spend: 33389.74686655535\n", + "After adstock: 33390.08019988869\n", + "After hill transform: 0.734140471264266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,216.76\n", + "Adstocked value: 19,216.94\n", + "Saturated value: 0.8729\n", + "Final response: 24426.4891\n", + "Raw spend: 19216.764880547256\n", + "After adstock: 19216.94135113549\n", + "After hill transform: 0.8729235910648471\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 310,401.02\n", + "Adstocked value: 310,402.25\n", + "Saturated value: 0.8654\n", + "Final response: 467458.5394\n", + "Raw spend: 310401.02346719743\n", + "After adstock: 310402.2456894197\n", + "After hill transform: 0.8654445267187567\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 689,611.23\n", + "Adstocked value: 689,611.56\n", + "Saturated value: 0.7015\n", + "Final response: 100244.3172\n", + "Raw spend: 689611.2269009033\n", + "After adstock: 689611.5602342366\n", + "After hill transform: 0.7014625420182333\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,389.75\n", + "Adstocked value: 33,390.08\n", + "Saturated value: 0.7341\n", + "Final response: 49316.2791\n", + "Raw spend: 33389.74686655535\n", + "After adstock: 33390.08019988869\n", + "After hill transform: 0.734140471264266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,216.76\n", + "Adstocked value: 19,216.94\n", + "Saturated value: 0.8729\n", + "Final response: 24426.4891\n", + "Raw spend: 19216.764880547256\n", + "After adstock: 19216.94135113549\n", + "After hill transform: 0.8729235910648471\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 310,401.02\n", + "Adstocked value: 310,402.25\n", + "Saturated value: 0.8654\n", + "Final response: 467458.5394\n", + "Raw spend: 310401.02346721233\n", + "After adstock: 310402.2456894346\n", + "After hill transform: 0.8654445267187735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 689,611.23\n", + "Adstocked value: 689,611.56\n", + "Saturated value: 0.7015\n", + "Final response: 100244.3172\n", + "Raw spend: 689611.2269009033\n", + "After adstock: 689611.5602342366\n", + "After hill transform: 0.7014625420182333\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,389.75\n", + "Adstocked value: 33,390.08\n", + "Saturated value: 0.7341\n", + "Final response: 49316.2791\n", + "Raw spend: 33389.74686655535\n", + "After adstock: 33390.08019988869\n", + "After hill transform: 0.734140471264266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,216.76\n", + "Adstocked value: 19,216.94\n", + "Saturated value: 0.8729\n", + "Final response: 24426.4891\n", + "Raw spend: 19216.764880547256\n", + "After adstock: 19216.94135113549\n", + "After hill transform: 0.8729235910648471\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 310,401.02\n", + "Adstocked value: 310,402.25\n", + "Saturated value: 0.8654\n", + "Final response: 467458.5394\n", + "Raw spend: 310401.02346719743\n", + "After adstock: 310402.2456894197\n", + "After hill transform: 0.8654445267187567\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 689,611.23\n", + "Adstocked value: 689,611.56\n", + "Saturated value: 0.7015\n", + "Final response: 100244.3172\n", + "Raw spend: 689611.2269009182\n", + "After adstock: 689611.5602342515\n", + "After hill transform: 0.701462542018236\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,389.75\n", + "Adstocked value: 33,390.08\n", + "Saturated value: 0.7341\n", + "Final response: 49316.2791\n", + "Raw spend: 33389.74686655535\n", + "After adstock: 33390.08019988869\n", + "After hill transform: 0.734140471264266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,216.76\n", + "Adstocked value: 19,216.94\n", + "Saturated value: 0.8729\n", + "Final response: 24426.4891\n", + "Raw spend: 19216.764880547256\n", + "After adstock: 19216.94135113549\n", + "After hill transform: 0.8729235910648471\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 310,401.02\n", + "Adstocked value: 310,402.25\n", + "Saturated value: 0.8654\n", + "Final response: 467458.5394\n", + "Raw spend: 310401.02346719743\n", + "After adstock: 310402.2456894197\n", + "After hill transform: 0.8654445267187567\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 689,611.23\n", + "Adstocked value: 689,611.56\n", + "Saturated value: 0.7015\n", + "Final response: 100244.3172\n", + "Raw spend: 689611.2269009033\n", + "After adstock: 689611.5602342366\n", + "After hill transform: 0.7014625420182333\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,389.75\n", + "Adstocked value: 33,390.08\n", + "Saturated value: 0.7341\n", + "Final response: 49316.2791\n", + "Raw spend: 33389.746866570254\n", + "After adstock: 33390.08019990359\n", + "After hill transform: 0.7341404712644952\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,216.76\n", + "Adstocked value: 19,216.94\n", + "Saturated value: 0.8729\n", + "Final response: 24426.4891\n", + "Raw spend: 19216.764880547256\n", + "After adstock: 19216.94135113549\n", + "After hill transform: 0.8729235910648471\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 310,401.02\n", + "Adstocked value: 310,402.25\n", + "Saturated value: 0.8654\n", + "Final response: 467458.5394\n", + "Raw spend: 310401.02346719743\n", + "After adstock: 310402.2456894197\n", + "After hill transform: 0.8654445267187567\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 689,611.23\n", + "Adstocked value: 689,611.56\n", + "Saturated value: 0.7015\n", + "Final response: 100244.3172\n", + "Raw spend: 689611.2269009033\n", + "After adstock: 689611.5602342366\n", + "After hill transform: 0.7014625420182333\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,389.75\n", + "Adstocked value: 33,390.08\n", + "Saturated value: 0.7341\n", + "Final response: 49316.2791\n", + "Raw spend: 33389.74686655535\n", + "After adstock: 33390.08019988869\n", + "After hill transform: 0.734140471264266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,216.76\n", + "Adstocked value: 19,216.94\n", + "Saturated value: 0.8729\n", + "Final response: 24426.4891\n", + "Raw spend: 19216.764880562157\n", + "After adstock: 19216.94135115039\n", + "After hill transform: 0.8729235910650858\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 310,401.02\n", + "Adstocked value: 310,402.25\n", + "Saturated value: 0.8654\n", + "Final response: 467458.5394\n", + "Raw spend: 310401.02346719743\n", + "After adstock: 310402.2456894197\n", + "After hill transform: 0.8654445267187567\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 689,611.23\n", + "Adstocked value: 689,611.56\n", + "Saturated value: 0.7015\n", + "Final response: 100244.3172\n", + "Raw spend: 689611.2269009033\n", + "After adstock: 689611.5602342366\n", + "After hill transform: 0.7014625420182333\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,389.75\n", + "Adstocked value: 33,390.08\n", + "Saturated value: 0.7341\n", + "Final response: 49316.2791\n", + "Raw spend: 33389.74686655535\n", + "After adstock: 33390.08019988869\n", + "After hill transform: 0.734140471264266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,216.76\n", + "Adstocked value: 19,216.94\n", + "Saturated value: 0.8729\n", + "Final response: 24426.4891\n", + "Raw spend: 19216.764880547256\n", + "After adstock: 19216.94135113549\n", + "After hill transform: 0.8729235910648471\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 310,401.02\n", + "Adstocked value: 310,402.25\n", + "Saturated value: 0.8654\n", + "Final response: 467458.5394\n", + "Raw spend: 310401.02346721233\n", + "After adstock: 310402.2456894346\n", + "After hill transform: 0.8654445267187735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 689,611.23\n", + "Adstocked value: 689,611.56\n", + "Saturated value: 0.7015\n", + "Final response: 100244.3172\n", + "Raw spend: 689611.2269009033\n", + "After adstock: 689611.5602342366\n", + "After hill transform: 0.7014625420182333\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,389.75\n", + "Adstocked value: 33,390.08\n", + "Saturated value: 0.7341\n", + "Final response: 49316.2791\n", + "Raw spend: 33389.74686655535\n", + "After adstock: 33390.08019988869\n", + "After hill transform: 0.734140471264266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,216.76\n", + "Adstocked value: 19,216.94\n", + "Saturated value: 0.8729\n", + "Final response: 24426.4891\n", + "Raw spend: 19216.764880547256\n", + "After adstock: 19216.94135113549\n", + "After hill transform: 0.8729235910648471\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 310,401.02\n", + "Adstocked value: 310,402.25\n", + "Saturated value: 0.8654\n", + "Final response: 467458.5394\n", + "Raw spend: 310401.02346719743\n", + "After adstock: 310402.2456894197\n", + "After hill transform: 0.8654445267187567\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 689,611.23\n", + "Adstocked value: 689,611.56\n", + "Saturated value: 0.7015\n", + "Final response: 100244.3172\n", + "Raw spend: 689611.2269009182\n", + "After adstock: 689611.5602342515\n", + "After hill transform: 0.701462542018236\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,389.75\n", + "Adstocked value: 33,390.08\n", + "Saturated value: 0.7341\n", + "Final response: 49316.2791\n", + "Raw spend: 33389.74686655535\n", + "After adstock: 33390.08019988869\n", + "After hill transform: 0.734140471264266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,216.76\n", + "Adstocked value: 19,216.94\n", + "Saturated value: 0.8729\n", + "Final response: 24426.4891\n", + "Raw spend: 19216.764880547256\n", + "After adstock: 19216.94135113549\n", + "After hill transform: 0.8729235910648471\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 310,401.02\n", + "Adstocked value: 310,402.25\n", + "Saturated value: 0.8654\n", + "Final response: 467458.5394\n", + "Raw spend: 310401.02346719743\n", + "After adstock: 310402.2456894197\n", + "After hill transform: 0.8654445267187567\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 689,611.23\n", + "Adstocked value: 689,611.56\n", + "Saturated value: 0.7015\n", + "Final response: 100244.3172\n", + "Raw spend: 689611.2269009033\n", + "After adstock: 689611.5602342366\n", + "After hill transform: 0.7014625420182333\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,389.75\n", + "Adstocked value: 33,390.08\n", + "Saturated value: 0.7341\n", + "Final response: 49316.2791\n", + "Raw spend: 33389.746866570254\n", + "After adstock: 33390.08019990359\n", + "After hill transform: 0.7341404712644952\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,216.76\n", + "Adstocked value: 19,216.94\n", + "Saturated value: 0.8729\n", + "Final response: 24426.4891\n", + "Raw spend: 19216.764880547256\n", + "After adstock: 19216.94135113549\n", + "After hill transform: 0.8729235910648471\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 310,401.02\n", + "Adstocked value: 310,402.25\n", + "Saturated value: 0.8654\n", + "Final response: 467458.5394\n", + "Raw spend: 310401.02346719743\n", + "After adstock: 310402.2456894197\n", + "After hill transform: 0.8654445267187567\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 689,611.23\n", + "Adstocked value: 689,611.56\n", + "Saturated value: 0.7015\n", + "Final response: 100244.3172\n", + "Raw spend: 689611.2269009033\n", + "After adstock: 689611.5602342366\n", + "After hill transform: 0.7014625420182333\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,389.75\n", + "Adstocked value: 33,390.08\n", + "Saturated value: 0.7341\n", + "Final response: 49316.2791\n", + "Raw spend: 33389.74686655535\n", + "After adstock: 33390.08019988869\n", + "After hill transform: 0.734140471264266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,216.76\n", + "Adstocked value: 19,216.94\n", + "Saturated value: 0.8729\n", + "Final response: 24426.4891\n", + "Raw spend: 19216.764880562157\n", + "After adstock: 19216.94135115039\n", + "After hill transform: 0.8729235910650858\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 311,563.93\n", + "Adstocked value: 311,565.15\n", + "Saturated value: 0.8667\n", + "Final response: 468160.4838\n", + "Raw spend: 311563.9272362695\n", + "After adstock: 311565.14945849177\n", + "After hill transform: 0.8667440941303387\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 688,900.77\n", + "Adstocked value: 688,901.10\n", + "Saturated value: 0.7013\n", + "Final response: 100226.2238\n", + "Raw spend: 688900.7660314062\n", + "After adstock: 688901.0993647396\n", + "After hill transform: 0.7013359324306365\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,103.85\n", + "Adstocked value: 33,104.18\n", + "Saturated value: 0.7297\n", + "Final response: 49017.8995\n", + "Raw spend: 33103.84911261644\n", + "After adstock: 33104.18244594977\n", + "After hill transform: 0.7296986813365083\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,474.15\n", + "Adstocked value: 18,474.32\n", + "Saturated value: 0.8603\n", + "Final response: 24072.9060\n", + "Raw spend: 18474.14714068876\n", + "After adstock: 18474.323611276996\n", + "After hill transform: 0.8602876734991659\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 311,563.93\n", + "Adstocked value: 311,565.15\n", + "Saturated value: 0.8667\n", + "Final response: 468160.4838\n", + "Raw spend: 311563.9272362695\n", + "After adstock: 311565.14945849177\n", + "After hill transform: 0.8667440941303387\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 688,900.77\n", + "Adstocked value: 688,901.10\n", + "Saturated value: 0.7013\n", + "Final response: 100226.2238\n", + "Raw spend: 688900.7660314062\n", + "After adstock: 688901.0993647396\n", + "After hill transform: 0.7013359324306365\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,103.85\n", + "Adstocked value: 33,104.18\n", + "Saturated value: 0.7297\n", + "Final response: 49017.8995\n", + "Raw spend: 33103.84911261644\n", + "After adstock: 33104.18244594977\n", + "After hill transform: 0.7296986813365083\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,474.15\n", + "Adstocked value: 18,474.32\n", + "Saturated value: 0.8603\n", + "Final response: 24072.9060\n", + "Raw spend: 18474.14714068876\n", + "After adstock: 18474.323611276996\n", + "After hill transform: 0.8602876734991659\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 311,563.93\n", + "Adstocked value: 311,565.15\n", + "Saturated value: 0.8667\n", + "Final response: 468160.4838\n", + "Raw spend: 311563.9272362844\n", + "After adstock: 311565.14945850667\n", + "After hill transform: 0.8667440941303552\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 688,900.77\n", + "Adstocked value: 688,901.10\n", + "Saturated value: 0.7013\n", + "Final response: 100226.2238\n", + "Raw spend: 688900.7660314062\n", + "After adstock: 688901.0993647396\n", + "After hill transform: 0.7013359324306365\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,103.85\n", + "Adstocked value: 33,104.18\n", + "Saturated value: 0.7297\n", + "Final response: 49017.8995\n", + "Raw spend: 33103.84911261644\n", + "After adstock: 33104.18244594977\n", + "After hill transform: 0.7296986813365083\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,474.15\n", + "Adstocked value: 18,474.32\n", + "Saturated value: 0.8603\n", + "Final response: 24072.9060\n", + "Raw spend: 18474.14714068876\n", + "After adstock: 18474.323611276996\n", + "After hill transform: 0.8602876734991659\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 311,563.93\n", + "Adstocked value: 311,565.15\n", + "Saturated value: 0.8667\n", + "Final response: 468160.4838\n", + "Raw spend: 311563.9272362695\n", + "After adstock: 311565.14945849177\n", + "After hill transform: 0.8667440941303387\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 688,900.77\n", + "Adstocked value: 688,901.10\n", + "Saturated value: 0.7013\n", + "Final response: 100226.2238\n", + "Raw spend: 688900.7660314211\n", + "After adstock: 688901.0993647545\n", + "After hill transform: 0.7013359324306391\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,103.85\n", + "Adstocked value: 33,104.18\n", + "Saturated value: 0.7297\n", + "Final response: 49017.8995\n", + "Raw spend: 33103.84911261644\n", + "After adstock: 33104.18244594977\n", + "After hill transform: 0.7296986813365083\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,474.15\n", + "Adstocked value: 18,474.32\n", + "Saturated value: 0.8603\n", + "Final response: 24072.9060\n", + "Raw spend: 18474.14714068876\n", + "After adstock: 18474.323611276996\n", + "After hill transform: 0.8602876734991659\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 311,563.93\n", + "Adstocked value: 311,565.15\n", + "Saturated value: 0.8667\n", + "Final response: 468160.4838\n", + "Raw spend: 311563.9272362695\n", + "After adstock: 311565.14945849177\n", + "After hill transform: 0.8667440941303387\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 688,900.77\n", + "Adstocked value: 688,901.10\n", + "Saturated value: 0.7013\n", + "Final response: 100226.2238\n", + "Raw spend: 688900.7660314062\n", + "After adstock: 688901.0993647396\n", + "After hill transform: 0.7013359324306365\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,103.85\n", + "Adstocked value: 33,104.18\n", + "Saturated value: 0.7297\n", + "Final response: 49017.8995\n", + "Raw spend: 33103.84911263134\n", + "After adstock: 33104.182445964674\n", + "After hill transform: 0.729698681336742\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,474.15\n", + "Adstocked value: 18,474.32\n", + "Saturated value: 0.8603\n", + "Final response: 24072.9060\n", + "Raw spend: 18474.14714068876\n", + "After adstock: 18474.323611276996\n", + "After hill transform: 0.8602876734991659\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 311,563.93\n", + "Adstocked value: 311,565.15\n", + "Saturated value: 0.8667\n", + "Final response: 468160.4838\n", + "Raw spend: 311563.9272362695\n", + "After adstock: 311565.14945849177\n", + "After hill transform: 0.8667440941303387\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 688,900.77\n", + "Adstocked value: 688,901.10\n", + "Saturated value: 0.7013\n", + "Final response: 100226.2238\n", + "Raw spend: 688900.7660314062\n", + "After adstock: 688901.0993647396\n", + "After hill transform: 0.7013359324306365\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,103.85\n", + "Adstocked value: 33,104.18\n", + "Saturated value: 0.7297\n", + "Final response: 49017.8995\n", + "Raw spend: 33103.84911261644\n", + "After adstock: 33104.18244594977\n", + "After hill transform: 0.7296986813365083\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,474.15\n", + "Adstocked value: 18,474.32\n", + "Saturated value: 0.8603\n", + "Final response: 24072.9060\n", + "Raw spend: 18474.147140703662\n", + "After adstock: 18474.323611291897\n", + "After hill transform: 0.8602876734994349\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 311,563.93\n", + "Adstocked value: 311,565.15\n", + "Saturated value: 0.8667\n", + "Final response: 468160.4838\n", + "Raw spend: 311563.9272362695\n", + "After adstock: 311565.14945849177\n", + "After hill transform: 0.8667440941303387\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 688,900.77\n", + "Adstocked value: 688,901.10\n", + "Saturated value: 0.7013\n", + "Final response: 100226.2238\n", + "Raw spend: 688900.7660314062\n", + "After adstock: 688901.0993647396\n", + "After hill transform: 0.7013359324306365\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,103.85\n", + "Adstocked value: 33,104.18\n", + "Saturated value: 0.7297\n", + "Final response: 49017.8995\n", + "Raw spend: 33103.84911261644\n", + "After adstock: 33104.18244594977\n", + "After hill transform: 0.7296986813365083\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,474.15\n", + "Adstocked value: 18,474.32\n", + "Saturated value: 0.8603\n", + "Final response: 24072.9060\n", + "Raw spend: 18474.14714068876\n", + "After adstock: 18474.323611276996\n", + "After hill transform: 0.8602876734991659\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 311,563.93\n", + "Adstocked value: 311,565.15\n", + "Saturated value: 0.8667\n", + "Final response: 468160.4838\n", + "Raw spend: 311563.9272362844\n", + "After adstock: 311565.14945850667\n", + "After hill transform: 0.8667440941303552\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 688,900.77\n", + "Adstocked value: 688,901.10\n", + "Saturated value: 0.7013\n", + "Final response: 100226.2238\n", + "Raw spend: 688900.7660314062\n", + "After adstock: 688901.0993647396\n", + "After hill transform: 0.7013359324306365\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,103.85\n", + "Adstocked value: 33,104.18\n", + "Saturated value: 0.7297\n", + "Final response: 49017.8995\n", + "Raw spend: 33103.84911261644\n", + "After adstock: 33104.18244594977\n", + "After hill transform: 0.7296986813365083\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,474.15\n", + "Adstocked value: 18,474.32\n", + "Saturated value: 0.8603\n", + "Final response: 24072.9060\n", + "Raw spend: 18474.14714068876\n", + "After adstock: 18474.323611276996\n", + "After hill transform: 0.8602876734991659\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 311,563.93\n", + "Adstocked value: 311,565.15\n", + "Saturated value: 0.8667\n", + "Final response: 468160.4838\n", + "Raw spend: 311563.9272362695\n", + "After adstock: 311565.14945849177\n", + "After hill transform: 0.8667440941303387\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 688,900.77\n", + "Adstocked value: 688,901.10\n", + "Saturated value: 0.7013\n", + "Final response: 100226.2238\n", + "Raw spend: 688900.7660314211\n", + "After adstock: 688901.0993647545\n", + "After hill transform: 0.7013359324306391\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,103.85\n", + "Adstocked value: 33,104.18\n", + "Saturated value: 0.7297\n", + "Final response: 49017.8995\n", + "Raw spend: 33103.84911261644\n", + "After adstock: 33104.18244594977\n", + "After hill transform: 0.7296986813365083\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,474.15\n", + "Adstocked value: 18,474.32\n", + "Saturated value: 0.8603\n", + "Final response: 24072.9060\n", + "Raw spend: 18474.14714068876\n", + "After adstock: 18474.323611276996\n", + "After hill transform: 0.8602876734991659\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 311,563.93\n", + "Adstocked value: 311,565.15\n", + "Saturated value: 0.8667\n", + "Final response: 468160.4838\n", + "Raw spend: 311563.9272362695\n", + "After adstock: 311565.14945849177\n", + "After hill transform: 0.8667440941303387\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 688,900.77\n", + "Adstocked value: 688,901.10\n", + "Saturated value: 0.7013\n", + "Final response: 100226.2238\n", + "Raw spend: 688900.7660314062\n", + "After adstock: 688901.0993647396\n", + "After hill transform: 0.7013359324306365\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,103.85\n", + "Adstocked value: 33,104.18\n", + "Saturated value: 0.7297\n", + "Final response: 49017.8995\n", + "Raw spend: 33103.84911263134\n", + "After adstock: 33104.182445964674\n", + "After hill transform: 0.729698681336742\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,474.15\n", + "Adstocked value: 18,474.32\n", + "Saturated value: 0.8603\n", + "Final response: 24072.9060\n", + "Raw spend: 18474.14714068876\n", + "After adstock: 18474.323611276996\n", + "After hill transform: 0.8602876734991659\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 311,563.93\n", + "Adstocked value: 311,565.15\n", + "Saturated value: 0.8667\n", + "Final response: 468160.4838\n", + "Raw spend: 311563.9272362695\n", + "After adstock: 311565.14945849177\n", + "After hill transform: 0.8667440941303387\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 688,900.77\n", + "Adstocked value: 688,901.10\n", + "Saturated value: 0.7013\n", + "Final response: 100226.2238\n", + "Raw spend: 688900.7660314062\n", + "After adstock: 688901.0993647396\n", + "After hill transform: 0.7013359324306365\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,103.85\n", + "Adstocked value: 33,104.18\n", + "Saturated value: 0.7297\n", + "Final response: 49017.8995\n", + "Raw spend: 33103.84911261644\n", + "After adstock: 33104.18244594977\n", + "After hill transform: 0.7296986813365083\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,474.15\n", + "Adstocked value: 18,474.32\n", + "Saturated value: 0.8603\n", + "Final response: 24072.9060\n", + "Raw spend: 18474.147140703662\n", + "After adstock: 18474.323611291897\n", + "After hill transform: 0.8602876734994349\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 311,663.25\n", + "Adstocked value: 311,664.47\n", + "Saturated value: 0.8669\n", + "Final response: 468220.0457\n", + "Raw spend: 311663.24507964705\n", + "After adstock: 311664.4673018693\n", + "After hill transform: 0.8668543661490582\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 688,840.51\n", + "Adstocked value: 688,840.84\n", + "Saturated value: 0.7013\n", + "Final response: 100224.6881\n", + "Raw spend: 688840.5058589181\n", + "After adstock: 688840.8391922514\n", + "After hill transform: 0.7013251861791908\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,080.71\n", + "Adstocked value: 33,081.04\n", + "Saturated value: 0.7293\n", + "Final response: 48993.4996\n", + "Raw spend: 33080.709523889025\n", + "After adstock: 33081.04285722236\n", + "After hill transform: 0.7293354545994043\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,411.66\n", + "Adstocked value: 18,411.84\n", + "Saturated value: 0.8592\n", + "Final response: 24041.1750\n", + "Raw spend: 18411.664097769604\n", + "After adstock: 18411.84056835784\n", + "After hill transform: 0.8591537134589742\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 311,663.25\n", + "Adstocked value: 311,664.47\n", + "Saturated value: 0.8669\n", + "Final response: 468220.0457\n", + "Raw spend: 311663.24507964705\n", + "After adstock: 311664.4673018693\n", + "After hill transform: 0.8668543661490582\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 688,840.51\n", + "Adstocked value: 688,840.84\n", + "Saturated value: 0.7013\n", + "Final response: 100224.6881\n", + "Raw spend: 688840.5058589181\n", + "After adstock: 688840.8391922514\n", + "After hill transform: 0.7013251861791908\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,080.71\n", + "Adstocked value: 33,081.04\n", + "Saturated value: 0.7293\n", + "Final response: 48993.4996\n", + "Raw spend: 33080.709523889025\n", + "After adstock: 33081.04285722236\n", + "After hill transform: 0.7293354545994043\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,411.66\n", + "Adstocked value: 18,411.84\n", + "Saturated value: 0.8592\n", + "Final response: 24041.1750\n", + "Raw spend: 18411.664097769604\n", + "After adstock: 18411.84056835784\n", + "After hill transform: 0.8591537134589742\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 311,663.25\n", + "Adstocked value: 311,664.47\n", + "Saturated value: 0.8669\n", + "Final response: 468220.0457\n", + "Raw spend: 311663.24507966195\n", + "After adstock: 311664.4673018842\n", + "After hill transform: 0.8668543661490747\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 688,840.51\n", + "Adstocked value: 688,840.84\n", + "Saturated value: 0.7013\n", + "Final response: 100224.6881\n", + "Raw spend: 688840.5058589181\n", + "After adstock: 688840.8391922514\n", + "After hill transform: 0.7013251861791908\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,080.71\n", + "Adstocked value: 33,081.04\n", + "Saturated value: 0.7293\n", + "Final response: 48993.4996\n", + "Raw spend: 33080.709523889025\n", + "After adstock: 33081.04285722236\n", + "After hill transform: 0.7293354545994043\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,411.66\n", + "Adstocked value: 18,411.84\n", + "Saturated value: 0.8592\n", + "Final response: 24041.1750\n", + "Raw spend: 18411.664097769604\n", + "After adstock: 18411.84056835784\n", + "After hill transform: 0.8591537134589742\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 311,663.25\n", + "Adstocked value: 311,664.47\n", + "Saturated value: 0.8669\n", + "Final response: 468220.0457\n", + "Raw spend: 311663.24507964705\n", + "After adstock: 311664.4673018693\n", + "After hill transform: 0.8668543661490582\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 688,840.51\n", + "Adstocked value: 688,840.84\n", + "Saturated value: 0.7013\n", + "Final response: 100224.6881\n", + "Raw spend: 688840.505858933\n", + "After adstock: 688840.8391922663\n", + "After hill transform: 0.7013251861791935\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,080.71\n", + "Adstocked value: 33,081.04\n", + "Saturated value: 0.7293\n", + "Final response: 48993.4996\n", + "Raw spend: 33080.709523889025\n", + "After adstock: 33081.04285722236\n", + "After hill transform: 0.7293354545994043\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,411.66\n", + "Adstocked value: 18,411.84\n", + "Saturated value: 0.8592\n", + "Final response: 24041.1750\n", + "Raw spend: 18411.664097769604\n", + "After adstock: 18411.84056835784\n", + "After hill transform: 0.8591537134589742\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 311,663.25\n", + "Adstocked value: 311,664.47\n", + "Saturated value: 0.8669\n", + "Final response: 468220.0457\n", + "Raw spend: 311663.24507964705\n", + "After adstock: 311664.4673018693\n", + "After hill transform: 0.8668543661490582\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 688,840.51\n", + "Adstocked value: 688,840.84\n", + "Saturated value: 0.7013\n", + "Final response: 100224.6881\n", + "Raw spend: 688840.5058589181\n", + "After adstock: 688840.8391922514\n", + "After hill transform: 0.7013251861791908\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,080.71\n", + "Adstocked value: 33,081.04\n", + "Saturated value: 0.7293\n", + "Final response: 48993.4996\n", + "Raw spend: 33080.709523903926\n", + "After adstock: 33081.04285723726\n", + "After hill transform: 0.7293354545996384\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,411.66\n", + "Adstocked value: 18,411.84\n", + "Saturated value: 0.8592\n", + "Final response: 24041.1750\n", + "Raw spend: 18411.664097769604\n", + "After adstock: 18411.84056835784\n", + "After hill transform: 0.8591537134589742\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 311,663.25\n", + "Adstocked value: 311,664.47\n", + "Saturated value: 0.8669\n", + "Final response: 468220.0457\n", + "Raw spend: 311663.24507964705\n", + "After adstock: 311664.4673018693\n", + "After hill transform: 0.8668543661490582\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 688,840.51\n", + "Adstocked value: 688,840.84\n", + "Saturated value: 0.7013\n", + "Final response: 100224.6881\n", + "Raw spend: 688840.5058589181\n", + "After adstock: 688840.8391922514\n", + "After hill transform: 0.7013251861791908\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,080.71\n", + "Adstocked value: 33,081.04\n", + "Saturated value: 0.7293\n", + "Final response: 48993.4996\n", + "Raw spend: 33080.709523889025\n", + "After adstock: 33081.04285722236\n", + "After hill transform: 0.7293354545994043\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,411.66\n", + "Adstocked value: 18,411.84\n", + "Saturated value: 0.8592\n", + "Final response: 24041.1750\n", + "Raw spend: 18411.664097784505\n", + "After adstock: 18411.84056837274\n", + "After hill transform: 0.859153713459246\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 311,663.25\n", + "Adstocked value: 311,664.47\n", + "Saturated value: 0.8669\n", + "Final response: 468220.0457\n", + "Raw spend: 311663.24507964705\n", + "After adstock: 311664.4673018693\n", + "After hill transform: 0.8668543661490582\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 688,840.51\n", + "Adstocked value: 688,840.84\n", + "Saturated value: 0.7013\n", + "Final response: 100224.6881\n", + "Raw spend: 688840.5058589181\n", + "After adstock: 688840.8391922514\n", + "After hill transform: 0.7013251861791908\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,080.71\n", + "Adstocked value: 33,081.04\n", + "Saturated value: 0.7293\n", + "Final response: 48993.4996\n", + "Raw spend: 33080.709523889025\n", + "After adstock: 33081.04285722236\n", + "After hill transform: 0.7293354545994043\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,411.66\n", + "Adstocked value: 18,411.84\n", + "Saturated value: 0.8592\n", + "Final response: 24041.1750\n", + "Raw spend: 18411.664097769604\n", + "After adstock: 18411.84056835784\n", + "After hill transform: 0.8591537134589742\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 311,663.25\n", + "Adstocked value: 311,664.47\n", + "Saturated value: 0.8669\n", + "Final response: 468220.0457\n", + "Raw spend: 311663.24507966195\n", + "After adstock: 311664.4673018842\n", + "After hill transform: 0.8668543661490747\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 688,840.51\n", + "Adstocked value: 688,840.84\n", + "Saturated value: 0.7013\n", + "Final response: 100224.6881\n", + "Raw spend: 688840.5058589181\n", + "After adstock: 688840.8391922514\n", + "After hill transform: 0.7013251861791908\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,080.71\n", + "Adstocked value: 33,081.04\n", + "Saturated value: 0.7293\n", + "Final response: 48993.4996\n", + "Raw spend: 33080.709523889025\n", + "After adstock: 33081.04285722236\n", + "After hill transform: 0.7293354545994043\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,411.66\n", + "Adstocked value: 18,411.84\n", + "Saturated value: 0.8592\n", + "Final response: 24041.1750\n", + "Raw spend: 18411.664097769604\n", + "After adstock: 18411.84056835784\n", + "After hill transform: 0.8591537134589742\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 311,663.25\n", + "Adstocked value: 311,664.47\n", + "Saturated value: 0.8669\n", + "Final response: 468220.0457\n", + "Raw spend: 311663.24507964705\n", + "After adstock: 311664.4673018693\n", + "After hill transform: 0.8668543661490582\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 688,840.51\n", + "Adstocked value: 688,840.84\n", + "Saturated value: 0.7013\n", + "Final response: 100224.6881\n", + "Raw spend: 688840.505858933\n", + "After adstock: 688840.8391922663\n", + "After hill transform: 0.7013251861791935\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,080.71\n", + "Adstocked value: 33,081.04\n", + "Saturated value: 0.7293\n", + "Final response: 48993.4996\n", + "Raw spend: 33080.709523889025\n", + "After adstock: 33081.04285722236\n", + "After hill transform: 0.7293354545994043\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,411.66\n", + "Adstocked value: 18,411.84\n", + "Saturated value: 0.8592\n", + "Final response: 24041.1750\n", + "Raw spend: 18411.664097769604\n", + "After adstock: 18411.84056835784\n", + "After hill transform: 0.8591537134589742\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 311,663.25\n", + "Adstocked value: 311,664.47\n", + "Saturated value: 0.8669\n", + "Final response: 468220.0457\n", + "Raw spend: 311663.24507964705\n", + "After adstock: 311664.4673018693\n", + "After hill transform: 0.8668543661490582\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 688,840.51\n", + "Adstocked value: 688,840.84\n", + "Saturated value: 0.7013\n", + "Final response: 100224.6881\n", + "Raw spend: 688840.5058589181\n", + "After adstock: 688840.8391922514\n", + "After hill transform: 0.7013251861791908\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,080.71\n", + "Adstocked value: 33,081.04\n", + "Saturated value: 0.7293\n", + "Final response: 48993.4996\n", + "Raw spend: 33080.709523903926\n", + "After adstock: 33081.04285723726\n", + "After hill transform: 0.7293354545996384\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,411.66\n", + "Adstocked value: 18,411.84\n", + "Saturated value: 0.8592\n", + "Final response: 24041.1750\n", + "Raw spend: 18411.664097769604\n", + "After adstock: 18411.84056835784\n", + "After hill transform: 0.8591537134589742\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 311,663.25\n", + "Adstocked value: 311,664.47\n", + "Saturated value: 0.8669\n", + "Final response: 468220.0457\n", + "Raw spend: 311663.24507964705\n", + "After adstock: 311664.4673018693\n", + "After hill transform: 0.8668543661490582\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 688,840.51\n", + "Adstocked value: 688,840.84\n", + "Saturated value: 0.7013\n", + "Final response: 100224.6881\n", + "Raw spend: 688840.5058589181\n", + "After adstock: 688840.8391922514\n", + "After hill transform: 0.7013251861791908\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,080.71\n", + "Adstocked value: 33,081.04\n", + "Saturated value: 0.7293\n", + "Final response: 48993.4996\n", + "Raw spend: 33080.709523889025\n", + "After adstock: 33081.04285722236\n", + "After hill transform: 0.7293354545994043\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,411.66\n", + "Adstocked value: 18,411.84\n", + "Saturated value: 0.8592\n", + "Final response: 24041.1750\n", + "Raw spend: 18411.664097784505\n", + "After adstock: 18411.84056837274\n", + "After hill transform: 0.859153713459246\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 311,845.38\n", + "Adstocked value: 311,846.60\n", + "Saturated value: 0.8671\n", + "Final response: 468329.1154\n", + "Raw spend: 311845.37839093\n", + "After adstock: 311846.60061315226\n", + "After hill transform: 0.8670562958718473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 688,732.46\n", + "Adstocked value: 688,732.80\n", + "Saturated value: 0.7013\n", + "Final response: 100221.9342\n", + "Raw spend: 688732.4618488612\n", + "After adstock: 688732.7951821946\n", + "After hill transform: 0.7013059156825057\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,045.83\n", + "Adstocked value: 33,046.17\n", + "Saturated value: 0.7288\n", + "Final response: 48956.6511\n", + "Raw spend: 33045.83201411024\n", + "After adstock: 33046.16534744357\n", + "After hill transform: 0.7287869145423198\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,302.62\n", + "Adstocked value: 18,302.79\n", + "Saturated value: 0.8571\n", + "Final response: 23985.0180\n", + "Raw spend: 18302.615094571298\n", + "After adstock: 18302.791565159532\n", + "After hill transform: 0.8571468441285827\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 311,845.38\n", + "Adstocked value: 311,846.60\n", + "Saturated value: 0.8671\n", + "Final response: 468329.1154\n", + "Raw spend: 311845.37839093\n", + "After adstock: 311846.60061315226\n", + "After hill transform: 0.8670562958718473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 688,732.46\n", + "Adstocked value: 688,732.80\n", + "Saturated value: 0.7013\n", + "Final response: 100221.9342\n", + "Raw spend: 688732.4618488612\n", + "After adstock: 688732.7951821946\n", + "After hill transform: 0.7013059156825057\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,045.83\n", + "Adstocked value: 33,046.17\n", + "Saturated value: 0.7288\n", + "Final response: 48956.6511\n", + "Raw spend: 33045.83201411024\n", + "After adstock: 33046.16534744357\n", + "After hill transform: 0.7287869145423198\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,302.62\n", + "Adstocked value: 18,302.79\n", + "Saturated value: 0.8571\n", + "Final response: 23985.0180\n", + "Raw spend: 18302.615094571298\n", + "After adstock: 18302.791565159532\n", + "After hill transform: 0.8571468441285827\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 311,845.38\n", + "Adstocked value: 311,846.60\n", + "Saturated value: 0.8671\n", + "Final response: 468329.1154\n", + "Raw spend: 311845.3783909449\n", + "After adstock: 311846.60061316716\n", + "After hill transform: 0.8670562958718638\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 688,732.46\n", + "Adstocked value: 688,732.80\n", + "Saturated value: 0.7013\n", + "Final response: 100221.9342\n", + "Raw spend: 688732.4618488612\n", + "After adstock: 688732.7951821946\n", + "After hill transform: 0.7013059156825057\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,045.83\n", + "Adstocked value: 33,046.17\n", + "Saturated value: 0.7288\n", + "Final response: 48956.6511\n", + "Raw spend: 33045.83201411024\n", + "After adstock: 33046.16534744357\n", + "After hill transform: 0.7287869145423198\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,302.62\n", + "Adstocked value: 18,302.79\n", + "Saturated value: 0.8571\n", + "Final response: 23985.0180\n", + "Raw spend: 18302.615094571298\n", + "After adstock: 18302.791565159532\n", + "After hill transform: 0.8571468441285827\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 311,845.38\n", + "Adstocked value: 311,846.60\n", + "Saturated value: 0.8671\n", + "Final response: 468329.1154\n", + "Raw spend: 311845.37839093\n", + "After adstock: 311846.60061315226\n", + "After hill transform: 0.8670562958718473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 688,732.46\n", + "Adstocked value: 688,732.80\n", + "Saturated value: 0.7013\n", + "Final response: 100221.9342\n", + "Raw spend: 688732.4618488761\n", + "After adstock: 688732.7951822095\n", + "After hill transform: 0.7013059156825083\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,045.83\n", + "Adstocked value: 33,046.17\n", + "Saturated value: 0.7288\n", + "Final response: 48956.6511\n", + "Raw spend: 33045.83201411024\n", + "After adstock: 33046.16534744357\n", + "After hill transform: 0.7287869145423198\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,302.62\n", + "Adstocked value: 18,302.79\n", + "Saturated value: 0.8571\n", + "Final response: 23985.0180\n", + "Raw spend: 18302.615094571298\n", + "After adstock: 18302.791565159532\n", + "After hill transform: 0.8571468441285827\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 311,845.38\n", + "Adstocked value: 311,846.60\n", + "Saturated value: 0.8671\n", + "Final response: 468329.1154\n", + "Raw spend: 311845.37839093\n", + "After adstock: 311846.60061315226\n", + "After hill transform: 0.8670562958718473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 688,732.46\n", + "Adstocked value: 688,732.80\n", + "Saturated value: 0.7013\n", + "Final response: 100221.9342\n", + "Raw spend: 688732.4618488612\n", + "After adstock: 688732.7951821946\n", + "After hill transform: 0.7013059156825057\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,045.83\n", + "Adstocked value: 33,046.17\n", + "Saturated value: 0.7288\n", + "Final response: 48956.6511\n", + "Raw spend: 33045.83201412514\n", + "After adstock: 33046.165347458475\n", + "After hill transform: 0.7287869145425545\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,302.62\n", + "Adstocked value: 18,302.79\n", + "Saturated value: 0.8571\n", + "Final response: 23985.0180\n", + "Raw spend: 18302.615094571298\n", + "After adstock: 18302.791565159532\n", + "After hill transform: 0.8571468441285827\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 311,845.38\n", + "Adstocked value: 311,846.60\n", + "Saturated value: 0.8671\n", + "Final response: 468329.1154\n", + "Raw spend: 311845.37839093\n", + "After adstock: 311846.60061315226\n", + "After hill transform: 0.8670562958718473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 688,732.46\n", + "Adstocked value: 688,732.80\n", + "Saturated value: 0.7013\n", + "Final response: 100221.9342\n", + "Raw spend: 688732.4618488612\n", + "After adstock: 688732.7951821946\n", + "After hill transform: 0.7013059156825057\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,045.83\n", + "Adstocked value: 33,046.17\n", + "Saturated value: 0.7288\n", + "Final response: 48956.6511\n", + "Raw spend: 33045.83201411024\n", + "After adstock: 33046.16534744357\n", + "After hill transform: 0.7287869145423198\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,302.62\n", + "Adstocked value: 18,302.79\n", + "Saturated value: 0.8571\n", + "Final response: 23985.0180\n", + "Raw spend: 18302.6150945862\n", + "After adstock: 18302.791565174433\n", + "After hill transform: 0.8571468441288593\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 311,845.38\n", + "Adstocked value: 311,846.60\n", + "Saturated value: 0.8671\n", + "Final response: 468329.1154\n", + "Raw spend: 311845.37839093\n", + "After adstock: 311846.60061315226\n", + "After hill transform: 0.8670562958718473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 688,732.46\n", + "Adstocked value: 688,732.80\n", + "Saturated value: 0.7013\n", + "Final response: 100221.9342\n", + "Raw spend: 688732.4618488612\n", + "After adstock: 688732.7951821946\n", + "After hill transform: 0.7013059156825057\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,045.83\n", + "Adstocked value: 33,046.17\n", + "Saturated value: 0.7288\n", + "Final response: 48956.6511\n", + "Raw spend: 33045.83201411024\n", + "After adstock: 33046.16534744357\n", + "After hill transform: 0.7287869145423198\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,302.62\n", + "Adstocked value: 18,302.79\n", + "Saturated value: 0.8571\n", + "Final response: 23985.0180\n", + "Raw spend: 18302.615094571298\n", + "After adstock: 18302.791565159532\n", + "After hill transform: 0.8571468441285827\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 311,845.38\n", + "Adstocked value: 311,846.60\n", + "Saturated value: 0.8671\n", + "Final response: 468329.1154\n", + "Raw spend: 311845.3783909449\n", + "After adstock: 311846.60061316716\n", + "After hill transform: 0.8670562958718638\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 688,732.46\n", + "Adstocked value: 688,732.80\n", + "Saturated value: 0.7013\n", + "Final response: 100221.9342\n", + "Raw spend: 688732.4618488612\n", + "After adstock: 688732.7951821946\n", + "After hill transform: 0.7013059156825057\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,045.83\n", + "Adstocked value: 33,046.17\n", + "Saturated value: 0.7288\n", + "Final response: 48956.6511\n", + "Raw spend: 33045.83201411024\n", + "After adstock: 33046.16534744357\n", + "After hill transform: 0.7287869145423198\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,302.62\n", + "Adstocked value: 18,302.79\n", + "Saturated value: 0.8571\n", + "Final response: 23985.0180\n", + "Raw spend: 18302.615094571298\n", + "After adstock: 18302.791565159532\n", + "After hill transform: 0.8571468441285827\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 311,845.38\n", + "Adstocked value: 311,846.60\n", + "Saturated value: 0.8671\n", + "Final response: 468329.1154\n", + "Raw spend: 311845.37839093\n", + "After adstock: 311846.60061315226\n", + "After hill transform: 0.8670562958718473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 688,732.46\n", + "Adstocked value: 688,732.80\n", + "Saturated value: 0.7013\n", + "Final response: 100221.9342\n", + "Raw spend: 688732.4618488761\n", + "After adstock: 688732.7951822095\n", + "After hill transform: 0.7013059156825083\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,045.83\n", + "Adstocked value: 33,046.17\n", + "Saturated value: 0.7288\n", + "Final response: 48956.6511\n", + "Raw spend: 33045.83201411024\n", + "After adstock: 33046.16534744357\n", + "After hill transform: 0.7287869145423198\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,302.62\n", + "Adstocked value: 18,302.79\n", + "Saturated value: 0.8571\n", + "Final response: 23985.0180\n", + "Raw spend: 18302.615094571298\n", + "After adstock: 18302.791565159532\n", + "After hill transform: 0.8571468441285827\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 311,845.38\n", + "Adstocked value: 311,846.60\n", + "Saturated value: 0.8671\n", + "Final response: 468329.1154\n", + "Raw spend: 311845.37839093\n", + "After adstock: 311846.60061315226\n", + "After hill transform: 0.8670562958718473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 688,732.46\n", + "Adstocked value: 688,732.80\n", + "Saturated value: 0.7013\n", + "Final response: 100221.9342\n", + "Raw spend: 688732.4618488612\n", + "After adstock: 688732.7951821946\n", + "After hill transform: 0.7013059156825057\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,045.83\n", + "Adstocked value: 33,046.17\n", + "Saturated value: 0.7288\n", + "Final response: 48956.6511\n", + "Raw spend: 33045.83201412514\n", + "After adstock: 33046.165347458475\n", + "After hill transform: 0.7287869145425545\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,302.62\n", + "Adstocked value: 18,302.79\n", + "Saturated value: 0.8571\n", + "Final response: 23985.0180\n", + "Raw spend: 18302.615094571298\n", + "After adstock: 18302.791565159532\n", + "After hill transform: 0.8571468441285827\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 311,845.38\n", + "Adstocked value: 311,846.60\n", + "Saturated value: 0.8671\n", + "Final response: 468329.1154\n", + "Raw spend: 311845.37839093\n", + "After adstock: 311846.60061315226\n", + "After hill transform: 0.8670562958718473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 688,732.46\n", + "Adstocked value: 688,732.80\n", + "Saturated value: 0.7013\n", + "Final response: 100221.9342\n", + "Raw spend: 688732.4618488612\n", + "After adstock: 688732.7951821946\n", + "After hill transform: 0.7013059156825057\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,045.83\n", + "Adstocked value: 33,046.17\n", + "Saturated value: 0.7288\n", + "Final response: 48956.6511\n", + "Raw spend: 33045.83201411024\n", + "After adstock: 33046.16534744357\n", + "After hill transform: 0.7287869145423198\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,302.62\n", + "Adstocked value: 18,302.79\n", + "Saturated value: 0.8571\n", + "Final response: 23985.0180\n", + "Raw spend: 18302.6150945862\n", + "After adstock: 18302.791565174433\n", + "After hill transform: 0.8571468441288593\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 312,516.90\n", + "Adstocked value: 312,518.12\n", + "Saturated value: 0.8678\n", + "Final response: 468729.4967\n", + "Raw spend: 312516.8998694802\n", + "After adstock: 312518.1220917025\n", + "After hill transform: 0.867797554660037\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 688,338.39\n", + "Adstocked value: 688,338.72\n", + "Saturated value: 0.7012\n", + "Final response: 100211.8852\n", + "Raw spend: 688338.3879898682\n", + "After adstock: 688338.7213232015\n", + "After hill transform: 0.7012355978356907\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 32,930.33\n", + "Adstocked value: 32,930.67\n", + "Saturated value: 0.7270\n", + "Final response: 48834.0132\n", + "Raw spend: 32930.334732205025\n", + "After adstock: 32930.66806553836\n", + "After hill transform: 0.7269612811372558\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 17,910.20\n", + "Adstocked value: 17,910.37\n", + "Saturated value: 0.8496\n", + "Final response: 23774.4565\n", + "Raw spend: 17910.195245290834\n", + "After adstock: 17910.371715879068\n", + "After hill transform: 0.849622057660303\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 312,516.90\n", + "Adstocked value: 312,518.12\n", + "Saturated value: 0.8678\n", + "Final response: 468729.4967\n", + "Raw spend: 312516.8998694802\n", + "After adstock: 312518.1220917025\n", + "After hill transform: 0.867797554660037\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 688,338.39\n", + "Adstocked value: 688,338.72\n", + "Saturated value: 0.7012\n", + "Final response: 100211.8852\n", + "Raw spend: 688338.3879898682\n", + "After adstock: 688338.7213232015\n", + "After hill transform: 0.7012355978356907\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 32,930.33\n", + "Adstocked value: 32,930.67\n", + "Saturated value: 0.7270\n", + "Final response: 48834.0132\n", + "Raw spend: 32930.334732205025\n", + "After adstock: 32930.66806553836\n", + "After hill transform: 0.7269612811372558\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 17,910.20\n", + "Adstocked value: 17,910.37\n", + "Saturated value: 0.8496\n", + "Final response: 23774.4565\n", + "Raw spend: 17910.195245290834\n", + "After adstock: 17910.371715879068\n", + "After hill transform: 0.849622057660303\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 312,516.90\n", + "Adstocked value: 312,518.12\n", + "Saturated value: 0.8678\n", + "Final response: 468729.4967\n", + "Raw spend: 312516.89986949513\n", + "After adstock: 312518.1220917174\n", + "After hill transform: 0.8677975546600534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 688,338.39\n", + "Adstocked value: 688,338.72\n", + "Saturated value: 0.7012\n", + "Final response: 100211.8852\n", + "Raw spend: 688338.3879898682\n", + "After adstock: 688338.7213232015\n", + "After hill transform: 0.7012355978356907\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 32,930.33\n", + "Adstocked value: 32,930.67\n", + "Saturated value: 0.7270\n", + "Final response: 48834.0132\n", + "Raw spend: 32930.334732205025\n", + "After adstock: 32930.66806553836\n", + "After hill transform: 0.7269612811372558\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 17,910.20\n", + "Adstocked value: 17,910.37\n", + "Saturated value: 0.8496\n", + "Final response: 23774.4565\n", + "Raw spend: 17910.195245290834\n", + "After adstock: 17910.371715879068\n", + "After hill transform: 0.849622057660303\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 312,516.90\n", + "Adstocked value: 312,518.12\n", + "Saturated value: 0.8678\n", + "Final response: 468729.4967\n", + "Raw spend: 312516.8998694802\n", + "After adstock: 312518.1220917025\n", + "After hill transform: 0.867797554660037\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 688,338.39\n", + "Adstocked value: 688,338.72\n", + "Saturated value: 0.7012\n", + "Final response: 100211.8852\n", + "Raw spend: 688338.3879898831\n", + "After adstock: 688338.7213232165\n", + "After hill transform: 0.7012355978356933\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 32,930.33\n", + "Adstocked value: 32,930.67\n", + "Saturated value: 0.7270\n", + "Final response: 48834.0132\n", + "Raw spend: 32930.334732205025\n", + "After adstock: 32930.66806553836\n", + "After hill transform: 0.7269612811372558\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 17,910.20\n", + "Adstocked value: 17,910.37\n", + "Saturated value: 0.8496\n", + "Final response: 23774.4565\n", + "Raw spend: 17910.195245290834\n", + "After adstock: 17910.371715879068\n", + "After hill transform: 0.849622057660303\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 312,516.90\n", + "Adstocked value: 312,518.12\n", + "Saturated value: 0.8678\n", + "Final response: 468729.4967\n", + "Raw spend: 312516.8998694802\n", + "After adstock: 312518.1220917025\n", + "After hill transform: 0.867797554660037\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 688,338.39\n", + "Adstocked value: 688,338.72\n", + "Saturated value: 0.7012\n", + "Final response: 100211.8852\n", + "Raw spend: 688338.3879898682\n", + "After adstock: 688338.7213232015\n", + "After hill transform: 0.7012355978356907\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 32,930.33\n", + "Adstocked value: 32,930.67\n", + "Saturated value: 0.7270\n", + "Final response: 48834.0132\n", + "Raw spend: 32930.334732219926\n", + "After adstock: 32930.66806555326\n", + "After hill transform: 0.7269612811374923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 17,910.20\n", + "Adstocked value: 17,910.37\n", + "Saturated value: 0.8496\n", + "Final response: 23774.4565\n", + "Raw spend: 17910.195245290834\n", + "After adstock: 17910.371715879068\n", + "After hill transform: 0.849622057660303\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 312,516.90\n", + "Adstocked value: 312,518.12\n", + "Saturated value: 0.8678\n", + "Final response: 468729.4967\n", + "Raw spend: 312516.8998694802\n", + "After adstock: 312518.1220917025\n", + "After hill transform: 0.867797554660037\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 688,338.39\n", + "Adstocked value: 688,338.72\n", + "Saturated value: 0.7012\n", + "Final response: 100211.8852\n", + "Raw spend: 688338.3879898682\n", + "After adstock: 688338.7213232015\n", + "After hill transform: 0.7012355978356907\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 32,930.33\n", + "Adstocked value: 32,930.67\n", + "Saturated value: 0.7270\n", + "Final response: 48834.0132\n", + "Raw spend: 32930.334732205025\n", + "After adstock: 32930.66806553836\n", + "After hill transform: 0.7269612811372558\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 17,910.20\n", + "Adstocked value: 17,910.37\n", + "Saturated value: 0.8496\n", + "Final response: 23774.4565\n", + "Raw spend: 17910.195245305735\n", + "After adstock: 17910.37171589397\n", + "After hill transform: 0.849622057660598\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 312,516.90\n", + "Adstocked value: 312,518.12\n", + "Saturated value: 0.8678\n", + "Final response: 468729.4967\n", + "Raw spend: 312516.8998694802\n", + "After adstock: 312518.1220917025\n", + "After hill transform: 0.867797554660037\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 688,338.39\n", + "Adstocked value: 688,338.72\n", + "Saturated value: 0.7012\n", + "Final response: 100211.8852\n", + "Raw spend: 688338.3879898682\n", + "After adstock: 688338.7213232015\n", + "After hill transform: 0.7012355978356907\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 32,930.33\n", + "Adstocked value: 32,930.67\n", + "Saturated value: 0.7270\n", + "Final response: 48834.0132\n", + "Raw spend: 32930.334732205025\n", + "After adstock: 32930.66806553836\n", + "After hill transform: 0.7269612811372558\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 17,910.20\n", + "Adstocked value: 17,910.37\n", + "Saturated value: 0.8496\n", + "Final response: 23774.4565\n", + "Raw spend: 17910.195245290834\n", + "After adstock: 17910.371715879068\n", + "After hill transform: 0.849622057660303\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 312,516.90\n", + "Adstocked value: 312,518.12\n", + "Saturated value: 0.8678\n", + "Final response: 468729.4967\n", + "Raw spend: 312516.89986949513\n", + "After adstock: 312518.1220917174\n", + "After hill transform: 0.8677975546600534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 688,338.39\n", + "Adstocked value: 688,338.72\n", + "Saturated value: 0.7012\n", + "Final response: 100211.8852\n", + "Raw spend: 688338.3879898682\n", + "After adstock: 688338.7213232015\n", + "After hill transform: 0.7012355978356907\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 32,930.33\n", + "Adstocked value: 32,930.67\n", + "Saturated value: 0.7270\n", + "Final response: 48834.0132\n", + "Raw spend: 32930.334732205025\n", + "After adstock: 32930.66806553836\n", + "After hill transform: 0.7269612811372558\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 17,910.20\n", + "Adstocked value: 17,910.37\n", + "Saturated value: 0.8496\n", + "Final response: 23774.4565\n", + "Raw spend: 17910.195245290834\n", + "After adstock: 17910.371715879068\n", + "After hill transform: 0.849622057660303\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 312,516.90\n", + "Adstocked value: 312,518.12\n", + "Saturated value: 0.8678\n", + "Final response: 468729.4967\n", + "Raw spend: 312516.8998694802\n", + "After adstock: 312518.1220917025\n", + "After hill transform: 0.867797554660037\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 688,338.39\n", + "Adstocked value: 688,338.72\n", + "Saturated value: 0.7012\n", + "Final response: 100211.8852\n", + "Raw spend: 688338.3879898831\n", + "After adstock: 688338.7213232165\n", + "After hill transform: 0.7012355978356933\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 32,930.33\n", + "Adstocked value: 32,930.67\n", + "Saturated value: 0.7270\n", + "Final response: 48834.0132\n", + "Raw spend: 32930.334732205025\n", + "After adstock: 32930.66806553836\n", + "After hill transform: 0.7269612811372558\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 17,910.20\n", + "Adstocked value: 17,910.37\n", + "Saturated value: 0.8496\n", + "Final response: 23774.4565\n", + "Raw spend: 17910.195245290834\n", + "After adstock: 17910.371715879068\n", + "After hill transform: 0.849622057660303\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 312,516.90\n", + "Adstocked value: 312,518.12\n", + "Saturated value: 0.8678\n", + "Final response: 468729.4967\n", + "Raw spend: 312516.8998694802\n", + "After adstock: 312518.1220917025\n", + "After hill transform: 0.867797554660037\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 688,338.39\n", + "Adstocked value: 688,338.72\n", + "Saturated value: 0.7012\n", + "Final response: 100211.8852\n", + "Raw spend: 688338.3879898682\n", + "After adstock: 688338.7213232015\n", + "After hill transform: 0.7012355978356907\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 32,930.33\n", + "Adstocked value: 32,930.67\n", + "Saturated value: 0.7270\n", + "Final response: 48834.0132\n", + "Raw spend: 32930.334732219926\n", + "After adstock: 32930.66806555326\n", + "After hill transform: 0.7269612811374923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 17,910.20\n", + "Adstocked value: 17,910.37\n", + "Saturated value: 0.8496\n", + "Final response: 23774.4565\n", + "Raw spend: 17910.195245290834\n", + "After adstock: 17910.371715879068\n", + "After hill transform: 0.849622057660303\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 312,516.90\n", + "Adstocked value: 312,518.12\n", + "Saturated value: 0.8678\n", + "Final response: 468729.4967\n", + "Raw spend: 312516.8998694802\n", + "After adstock: 312518.1220917025\n", + "After hill transform: 0.867797554660037\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 688,338.39\n", + "Adstocked value: 688,338.72\n", + "Saturated value: 0.7012\n", + "Final response: 100211.8852\n", + "Raw spend: 688338.3879898682\n", + "After adstock: 688338.7213232015\n", + "After hill transform: 0.7012355978356907\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 32,930.33\n", + "Adstocked value: 32,930.67\n", + "Saturated value: 0.7270\n", + "Final response: 48834.0132\n", + "Raw spend: 32930.334732205025\n", + "After adstock: 32930.66806553836\n", + "After hill transform: 0.7269612811372558\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 17,910.20\n", + "Adstocked value: 17,910.37\n", + "Saturated value: 0.8496\n", + "Final response: 23774.4565\n", + "Raw spend: 17910.195245305735\n", + "After adstock: 17910.37171589397\n", + "After hill transform: 0.849622057660598\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 314,664.29\n", + "Adstocked value: 314,665.51\n", + "Saturated value: 0.8701\n", + "Final response: 469991.4967\n", + "Raw spend: 314664.2865065237\n", + "After adstock: 314665.508728746\n", + "After hill transform: 0.8701339993228019\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 687,103.35\n", + "Adstocked value: 687,103.69\n", + "Saturated value: 0.7010\n", + "Final response: 100180.3455\n", + "Raw spend: 687103.3527012877\n", + "After adstock: 687103.6860346211\n", + "After hill transform: 0.7010148975738623\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 32,637.89\n", + "Adstocked value: 32,638.22\n", + "Saturated value: 0.7223\n", + "Final response: 48519.2301\n", + "Raw spend: 32637.885216887724\n", + "After adstock: 32638.218550221056\n", + "After hill transform: 0.7222753027286455\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 16,711.89\n", + "Adstocked value: 16,712.07\n", + "Saturated value: 0.8234\n", + "Final response: 23040.2702\n", + "Raw spend: 16711.890917391614\n", + "After adstock: 16712.06738797985\n", + "After hill transform: 0.8233846166244737\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 314,664.29\n", + "Adstocked value: 314,665.51\n", + "Saturated value: 0.8701\n", + "Final response: 469991.4967\n", + "Raw spend: 314664.2865065237\n", + "After adstock: 314665.508728746\n", + "After hill transform: 0.8701339993228019\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 687,103.35\n", + "Adstocked value: 687,103.69\n", + "Saturated value: 0.7010\n", + "Final response: 100180.3455\n", + "Raw spend: 687103.3527012877\n", + "After adstock: 687103.6860346211\n", + "After hill transform: 0.7010148975738623\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 32,637.89\n", + "Adstocked value: 32,638.22\n", + "Saturated value: 0.7223\n", + "Final response: 48519.2301\n", + "Raw spend: 32637.885216887724\n", + "After adstock: 32638.218550221056\n", + "After hill transform: 0.7222753027286455\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 16,711.89\n", + "Adstocked value: 16,712.07\n", + "Saturated value: 0.8234\n", + "Final response: 23040.2702\n", + "Raw spend: 16711.890917391614\n", + "After adstock: 16712.06738797985\n", + "After hill transform: 0.8233846166244737\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 314,664.29\n", + "Adstocked value: 314,665.51\n", + "Saturated value: 0.8701\n", + "Final response: 469991.4967\n", + "Raw spend: 314664.2865065386\n", + "After adstock: 314665.5087287609\n", + "After hill transform: 0.870133999322818\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 687,103.35\n", + "Adstocked value: 687,103.69\n", + "Saturated value: 0.7010\n", + "Final response: 100180.3455\n", + "Raw spend: 687103.3527012877\n", + "After adstock: 687103.6860346211\n", + "After hill transform: 0.7010148975738623\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 32,637.89\n", + "Adstocked value: 32,638.22\n", + "Saturated value: 0.7223\n", + "Final response: 48519.2301\n", + "Raw spend: 32637.885216887724\n", + "After adstock: 32638.218550221056\n", + "After hill transform: 0.7222753027286455\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 16,711.89\n", + "Adstocked value: 16,712.07\n", + "Saturated value: 0.8234\n", + "Final response: 23040.2702\n", + "Raw spend: 16711.890917391614\n", + "After adstock: 16712.06738797985\n", + "After hill transform: 0.8233846166244737\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 314,664.29\n", + "Adstocked value: 314,665.51\n", + "Saturated value: 0.8701\n", + "Final response: 469991.4967\n", + "Raw spend: 314664.2865065237\n", + "After adstock: 314665.508728746\n", + "After hill transform: 0.8701339993228019\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 687,103.35\n", + "Adstocked value: 687,103.69\n", + "Saturated value: 0.7010\n", + "Final response: 100180.3455\n", + "Raw spend: 687103.3527013026\n", + "After adstock: 687103.686034636\n", + "After hill transform: 0.701014897573865\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 32,637.89\n", + "Adstocked value: 32,638.22\n", + "Saturated value: 0.7223\n", + "Final response: 48519.2301\n", + "Raw spend: 32637.885216887724\n", + "After adstock: 32638.218550221056\n", + "After hill transform: 0.7222753027286455\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 16,711.89\n", + "Adstocked value: 16,712.07\n", + "Saturated value: 0.8234\n", + "Final response: 23040.2702\n", + "Raw spend: 16711.890917391614\n", + "After adstock: 16712.06738797985\n", + "After hill transform: 0.8233846166244737\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 314,664.29\n", + "Adstocked value: 314,665.51\n", + "Saturated value: 0.8701\n", + "Final response: 469991.4967\n", + "Raw spend: 314664.2865065237\n", + "After adstock: 314665.508728746\n", + "After hill transform: 0.8701339993228019\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 687,103.35\n", + "Adstocked value: 687,103.69\n", + "Saturated value: 0.7010\n", + "Final response: 100180.3455\n", + "Raw spend: 687103.3527012877\n", + "After adstock: 687103.6860346211\n", + "After hill transform: 0.7010148975738623\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 32,637.89\n", + "Adstocked value: 32,638.22\n", + "Saturated value: 0.7223\n", + "Final response: 48519.2301\n", + "Raw spend: 32637.885216902625\n", + "After adstock: 32638.218550235957\n", + "After hill transform: 0.7222753027288866\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 16,711.89\n", + "Adstocked value: 16,712.07\n", + "Saturated value: 0.8234\n", + "Final response: 23040.2702\n", + "Raw spend: 16711.890917391614\n", + "After adstock: 16712.06738797985\n", + "After hill transform: 0.8233846166244737\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 314,664.29\n", + "Adstocked value: 314,665.51\n", + "Saturated value: 0.8701\n", + "Final response: 469991.4967\n", + "Raw spend: 314664.2865065237\n", + "After adstock: 314665.508728746\n", + "After hill transform: 0.8701339993228019\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 687,103.35\n", + "Adstocked value: 687,103.69\n", + "Saturated value: 0.7010\n", + "Final response: 100180.3455\n", + "Raw spend: 687103.3527012877\n", + "After adstock: 687103.6860346211\n", + "After hill transform: 0.7010148975738623\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 32,637.89\n", + "Adstocked value: 32,638.22\n", + "Saturated value: 0.7223\n", + "Final response: 48519.2301\n", + "Raw spend: 32637.885216887724\n", + "After adstock: 32638.218550221056\n", + "After hill transform: 0.7222753027286455\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 16,711.89\n", + "Adstocked value: 16,712.07\n", + "Saturated value: 0.8234\n", + "Final response: 23040.2702\n", + "Raw spend: 16711.890917406516\n", + "After adstock: 16712.06738799475\n", + "After hill transform: 0.8233846166248335\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 314,664.29\n", + "Adstocked value: 314,665.51\n", + "Saturated value: 0.8701\n", + "Final response: 469991.4967\n", + "Raw spend: 314664.2865065237\n", + "After adstock: 314665.508728746\n", + "After hill transform: 0.8701339993228019\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 687,103.35\n", + "Adstocked value: 687,103.69\n", + "Saturated value: 0.7010\n", + "Final response: 100180.3455\n", + "Raw spend: 687103.3527012877\n", + "After adstock: 687103.6860346211\n", + "After hill transform: 0.7010148975738623\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 32,637.89\n", + "Adstocked value: 32,638.22\n", + "Saturated value: 0.7223\n", + "Final response: 48519.2301\n", + "Raw spend: 32637.885216887724\n", + "After adstock: 32638.218550221056\n", + "After hill transform: 0.7222753027286455\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 16,711.89\n", + "Adstocked value: 16,712.07\n", + "Saturated value: 0.8234\n", + "Final response: 23040.2702\n", + "Raw spend: 16711.890917391614\n", + "After adstock: 16712.06738797985\n", + "After hill transform: 0.8233846166244737\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 314,664.29\n", + "Adstocked value: 314,665.51\n", + "Saturated value: 0.8701\n", + "Final response: 469991.4967\n", + "Raw spend: 314664.2865065386\n", + "After adstock: 314665.5087287609\n", + "After hill transform: 0.870133999322818\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 687,103.35\n", + "Adstocked value: 687,103.69\n", + "Saturated value: 0.7010\n", + "Final response: 100180.3455\n", + "Raw spend: 687103.3527012877\n", + "After adstock: 687103.6860346211\n", + "After hill transform: 0.7010148975738623\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 32,637.89\n", + "Adstocked value: 32,638.22\n", + "Saturated value: 0.7223\n", + "Final response: 48519.2301\n", + "Raw spend: 32637.885216887724\n", + "After adstock: 32638.218550221056\n", + "After hill transform: 0.7222753027286455\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 16,711.89\n", + "Adstocked value: 16,712.07\n", + "Saturated value: 0.8234\n", + "Final response: 23040.2702\n", + "Raw spend: 16711.890917391614\n", + "After adstock: 16712.06738797985\n", + "After hill transform: 0.8233846166244737\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 314,664.29\n", + "Adstocked value: 314,665.51\n", + "Saturated value: 0.8701\n", + "Final response: 469991.4967\n", + "Raw spend: 314664.2865065237\n", + "After adstock: 314665.508728746\n", + "After hill transform: 0.8701339993228019\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 687,103.35\n", + "Adstocked value: 687,103.69\n", + "Saturated value: 0.7010\n", + "Final response: 100180.3455\n", + "Raw spend: 687103.3527013026\n", + "After adstock: 687103.686034636\n", + "After hill transform: 0.701014897573865\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 32,637.89\n", + "Adstocked value: 32,638.22\n", + "Saturated value: 0.7223\n", + "Final response: 48519.2301\n", + "Raw spend: 32637.885216887724\n", + "After adstock: 32638.218550221056\n", + "After hill transform: 0.7222753027286455\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 16,711.89\n", + "Adstocked value: 16,712.07\n", + "Saturated value: 0.8234\n", + "Final response: 23040.2702\n", + "Raw spend: 16711.890917391614\n", + "After adstock: 16712.06738797985\n", + "After hill transform: 0.8233846166244737\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 314,664.29\n", + "Adstocked value: 314,665.51\n", + "Saturated value: 0.8701\n", + "Final response: 469991.4967\n", + "Raw spend: 314664.2865065237\n", + "After adstock: 314665.508728746\n", + "After hill transform: 0.8701339993228019\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 687,103.35\n", + "Adstocked value: 687,103.69\n", + "Saturated value: 0.7010\n", + "Final response: 100180.3455\n", + "Raw spend: 687103.3527012877\n", + "After adstock: 687103.6860346211\n", + "After hill transform: 0.7010148975738623\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 32,637.89\n", + "Adstocked value: 32,638.22\n", + "Saturated value: 0.7223\n", + "Final response: 48519.2301\n", + "Raw spend: 32637.885216902625\n", + "After adstock: 32638.218550235957\n", + "After hill transform: 0.7222753027288866\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 16,711.89\n", + "Adstocked value: 16,712.07\n", + "Saturated value: 0.8234\n", + "Final response: 23040.2702\n", + "Raw spend: 16711.890917391614\n", + "After adstock: 16712.06738797985\n", + "After hill transform: 0.8233846166244737\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 314,664.29\n", + "Adstocked value: 314,665.51\n", + "Saturated value: 0.8701\n", + "Final response: 469991.4967\n", + "Raw spend: 314664.2865065237\n", + "After adstock: 314665.508728746\n", + "After hill transform: 0.8701339993228019\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 687,103.35\n", + "Adstocked value: 687,103.69\n", + "Saturated value: 0.7010\n", + "Final response: 100180.3455\n", + "Raw spend: 687103.3527012877\n", + "After adstock: 687103.6860346211\n", + "After hill transform: 0.7010148975738623\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 32,637.89\n", + "Adstocked value: 32,638.22\n", + "Saturated value: 0.7223\n", + "Final response: 48519.2301\n", + "Raw spend: 32637.885216887724\n", + "After adstock: 32638.218550221056\n", + "After hill transform: 0.7222753027286455\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 16,711.89\n", + "Adstocked value: 16,712.07\n", + "Saturated value: 0.8234\n", + "Final response: 23040.2702\n", + "Raw spend: 16711.890917406516\n", + "After adstock: 16712.06738799475\n", + "After hill transform: 0.8233846166248335\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 316,043.70\n", + "Adstocked value: 316,044.93\n", + "Saturated value: 0.8716\n", + "Final response: 470787.6651\n", + "Raw spend: 316043.70494098176\n", + "After adstock: 316044.927163204\n", + "After hill transform: 0.8716080115152378\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 686,352.65\n", + "Adstocked value: 686,352.99\n", + "Saturated value: 0.7009\n", + "Final response: 100161.1402\n", + "Raw spend: 686352.6525741905\n", + "After adstock: 686352.9859075239\n", + "After hill transform: 0.7008805080925644\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 32,580.49\n", + "Adstocked value: 32,580.82\n", + "Saturated value: 0.7213\n", + "Final response: 48456.7247\n", + "Raw spend: 32580.48562908036\n", + "After adstock: 32580.81896241369\n", + "After hill transform: 0.7213448239456962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 16,038.10\n", + "Adstocked value: 16,038.28\n", + "Saturated value: 0.8062\n", + "Final response: 22558.2203\n", + "Raw spend: 16038.098619356624\n", + "After adstock: 16038.27508994486\n", + "After hill transform: 0.8061577168084696\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 316,043.70\n", + "Adstocked value: 316,044.93\n", + "Saturated value: 0.8716\n", + "Final response: 470787.6651\n", + "Raw spend: 316043.70494098176\n", + "After adstock: 316044.927163204\n", + "After hill transform: 0.8716080115152378\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 686,352.65\n", + "Adstocked value: 686,352.99\n", + "Saturated value: 0.7009\n", + "Final response: 100161.1402\n", + "Raw spend: 686352.6525741905\n", + "After adstock: 686352.9859075239\n", + "After hill transform: 0.7008805080925644\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 32,580.49\n", + "Adstocked value: 32,580.82\n", + "Saturated value: 0.7213\n", + "Final response: 48456.7247\n", + "Raw spend: 32580.48562908036\n", + "After adstock: 32580.81896241369\n", + "After hill transform: 0.7213448239456962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 16,038.10\n", + "Adstocked value: 16,038.28\n", + "Saturated value: 0.8062\n", + "Final response: 22558.2203\n", + "Raw spend: 16038.098619356624\n", + "After adstock: 16038.27508994486\n", + "After hill transform: 0.8061577168084696\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 316,043.70\n", + "Adstocked value: 316,044.93\n", + "Saturated value: 0.8716\n", + "Final response: 470787.6651\n", + "Raw spend: 316043.70494099666\n", + "After adstock: 316044.9271632189\n", + "After hill transform: 0.8716080115152537\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 686,352.65\n", + "Adstocked value: 686,352.99\n", + "Saturated value: 0.7009\n", + "Final response: 100161.1402\n", + "Raw spend: 686352.6525741905\n", + "After adstock: 686352.9859075239\n", + "After hill transform: 0.7008805080925644\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 32,580.49\n", + "Adstocked value: 32,580.82\n", + "Saturated value: 0.7213\n", + "Final response: 48456.7247\n", + "Raw spend: 32580.48562908036\n", + "After adstock: 32580.81896241369\n", + "After hill transform: 0.7213448239456962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 16,038.10\n", + "Adstocked value: 16,038.28\n", + "Saturated value: 0.8062\n", + "Final response: 22558.2203\n", + "Raw spend: 16038.098619356624\n", + "After adstock: 16038.27508994486\n", + "After hill transform: 0.8061577168084696\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 316,043.70\n", + "Adstocked value: 316,044.93\n", + "Saturated value: 0.8716\n", + "Final response: 470787.6651\n", + "Raw spend: 316043.70494098176\n", + "After adstock: 316044.927163204\n", + "After hill transform: 0.8716080115152378\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 686,352.65\n", + "Adstocked value: 686,352.99\n", + "Saturated value: 0.7009\n", + "Final response: 100161.1402\n", + "Raw spend: 686352.6525742054\n", + "After adstock: 686352.9859075388\n", + "After hill transform: 0.7008805080925672\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 32,580.49\n", + "Adstocked value: 32,580.82\n", + "Saturated value: 0.7213\n", + "Final response: 48456.7247\n", + "Raw spend: 32580.48562908036\n", + "After adstock: 32580.81896241369\n", + "After hill transform: 0.7213448239456962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 16,038.10\n", + "Adstocked value: 16,038.28\n", + "Saturated value: 0.8062\n", + "Final response: 22558.2203\n", + "Raw spend: 16038.098619356624\n", + "After adstock: 16038.27508994486\n", + "After hill transform: 0.8061577168084696\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 316,043.70\n", + "Adstocked value: 316,044.93\n", + "Saturated value: 0.8716\n", + "Final response: 470787.6651\n", + "Raw spend: 316043.70494098176\n", + "After adstock: 316044.927163204\n", + "After hill transform: 0.8716080115152378\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 686,352.65\n", + "Adstocked value: 686,352.99\n", + "Saturated value: 0.7009\n", + "Final response: 100161.1402\n", + "Raw spend: 686352.6525741905\n", + "After adstock: 686352.9859075239\n", + "After hill transform: 0.7008805080925644\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 32,580.49\n", + "Adstocked value: 32,580.82\n", + "Saturated value: 0.7213\n", + "Final response: 48456.7247\n", + "Raw spend: 32580.48562909526\n", + "After adstock: 32580.81896242859\n", + "After hill transform: 0.7213448239459382\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 16,038.10\n", + "Adstocked value: 16,038.28\n", + "Saturated value: 0.8062\n", + "Final response: 22558.2203\n", + "Raw spend: 16038.098619356624\n", + "After adstock: 16038.27508994486\n", + "After hill transform: 0.8061577168084696\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 316,043.70\n", + "Adstocked value: 316,044.93\n", + "Saturated value: 0.8716\n", + "Final response: 470787.6651\n", + "Raw spend: 316043.70494098176\n", + "After adstock: 316044.927163204\n", + "After hill transform: 0.8716080115152378\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 686,352.65\n", + "Adstocked value: 686,352.99\n", + "Saturated value: 0.7009\n", + "Final response: 100161.1402\n", + "Raw spend: 686352.6525741905\n", + "After adstock: 686352.9859075239\n", + "After hill transform: 0.7008805080925644\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 32,580.49\n", + "Adstocked value: 32,580.82\n", + "Saturated value: 0.7213\n", + "Final response: 48456.7247\n", + "Raw spend: 32580.48562908036\n", + "After adstock: 32580.81896241369\n", + "After hill transform: 0.7213448239456962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 16,038.10\n", + "Adstocked value: 16,038.28\n", + "Saturated value: 0.8062\n", + "Final response: 22558.2203\n", + "Raw spend: 16038.098619371525\n", + "After adstock: 16038.275089959761\n", + "After hill transform: 0.8061577168088726\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 316,043.70\n", + "Adstocked value: 316,044.93\n", + "Saturated value: 0.8716\n", + "Final response: 470787.6651\n", + "Raw spend: 316043.70494098176\n", + "After adstock: 316044.927163204\n", + "After hill transform: 0.8716080115152378\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 686,352.65\n", + "Adstocked value: 686,352.99\n", + "Saturated value: 0.7009\n", + "Final response: 100161.1402\n", + "Raw spend: 686352.6525741905\n", + "After adstock: 686352.9859075239\n", + "After hill transform: 0.7008805080925644\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 32,580.49\n", + "Adstocked value: 32,580.82\n", + "Saturated value: 0.7213\n", + "Final response: 48456.7247\n", + "Raw spend: 32580.48562908036\n", + "After adstock: 32580.81896241369\n", + "After hill transform: 0.7213448239456962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 16,038.10\n", + "Adstocked value: 16,038.28\n", + "Saturated value: 0.8062\n", + "Final response: 22558.2203\n", + "Raw spend: 16038.098619356624\n", + "After adstock: 16038.27508994486\n", + "After hill transform: 0.8061577168084696\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 316,043.70\n", + "Adstocked value: 316,044.93\n", + "Saturated value: 0.8716\n", + "Final response: 470787.6651\n", + "Raw spend: 316043.70494099666\n", + "After adstock: 316044.9271632189\n", + "After hill transform: 0.8716080115152537\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 686,352.65\n", + "Adstocked value: 686,352.99\n", + "Saturated value: 0.7009\n", + "Final response: 100161.1402\n", + "Raw spend: 686352.6525741905\n", + "After adstock: 686352.9859075239\n", + "After hill transform: 0.7008805080925644\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 32,580.49\n", + "Adstocked value: 32,580.82\n", + "Saturated value: 0.7213\n", + "Final response: 48456.7247\n", + "Raw spend: 32580.48562908036\n", + "After adstock: 32580.81896241369\n", + "After hill transform: 0.7213448239456962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 16,038.10\n", + "Adstocked value: 16,038.28\n", + "Saturated value: 0.8062\n", + "Final response: 22558.2203\n", + "Raw spend: 16038.098619356624\n", + "After adstock: 16038.27508994486\n", + "After hill transform: 0.8061577168084696\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 316,043.70\n", + "Adstocked value: 316,044.93\n", + "Saturated value: 0.8716\n", + "Final response: 470787.6651\n", + "Raw spend: 316043.70494098176\n", + "After adstock: 316044.927163204\n", + "After hill transform: 0.8716080115152378\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 686,352.65\n", + "Adstocked value: 686,352.99\n", + "Saturated value: 0.7009\n", + "Final response: 100161.1402\n", + "Raw spend: 686352.6525742054\n", + "After adstock: 686352.9859075388\n", + "After hill transform: 0.7008805080925672\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 32,580.49\n", + "Adstocked value: 32,580.82\n", + "Saturated value: 0.7213\n", + "Final response: 48456.7247\n", + "Raw spend: 32580.48562908036\n", + "After adstock: 32580.81896241369\n", + "After hill transform: 0.7213448239456962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 16,038.10\n", + "Adstocked value: 16,038.28\n", + "Saturated value: 0.8062\n", + "Final response: 22558.2203\n", + "Raw spend: 16038.098619356624\n", + "After adstock: 16038.27508994486\n", + "After hill transform: 0.8061577168084696\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 316,043.70\n", + "Adstocked value: 316,044.93\n", + "Saturated value: 0.8716\n", + "Final response: 470787.6651\n", + "Raw spend: 316043.70494098176\n", + "After adstock: 316044.927163204\n", + "After hill transform: 0.8716080115152378\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 686,352.65\n", + "Adstocked value: 686,352.99\n", + "Saturated value: 0.7009\n", + "Final response: 100161.1402\n", + "Raw spend: 686352.6525741905\n", + "After adstock: 686352.9859075239\n", + "After hill transform: 0.7008805080925644\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 32,580.49\n", + "Adstocked value: 32,580.82\n", + "Saturated value: 0.7213\n", + "Final response: 48456.7247\n", + "Raw spend: 32580.48562909526\n", + "After adstock: 32580.81896242859\n", + "After hill transform: 0.7213448239459382\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 16,038.10\n", + "Adstocked value: 16,038.28\n", + "Saturated value: 0.8062\n", + "Final response: 22558.2203\n", + "Raw spend: 16038.098619356624\n", + "After adstock: 16038.27508994486\n", + "After hill transform: 0.8061577168084696\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 316,043.70\n", + "Adstocked value: 316,044.93\n", + "Saturated value: 0.8716\n", + "Final response: 470787.6651\n", + "Raw spend: 316043.70494098176\n", + "After adstock: 316044.927163204\n", + "After hill transform: 0.8716080115152378\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 686,352.65\n", + "Adstocked value: 686,352.99\n", + "Saturated value: 0.7009\n", + "Final response: 100161.1402\n", + "Raw spend: 686352.6525741905\n", + "After adstock: 686352.9859075239\n", + "After hill transform: 0.7008805080925644\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 32,580.49\n", + "Adstocked value: 32,580.82\n", + "Saturated value: 0.7213\n", + "Final response: 48456.7247\n", + "Raw spend: 32580.48562908036\n", + "After adstock: 32580.81896241369\n", + "After hill transform: 0.7213448239456962\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 16,038.10\n", + "Adstocked value: 16,038.28\n", + "Saturated value: 0.8062\n", + "Final response: 22558.2203\n", + "Raw spend: 16038.098619371525\n", + "After adstock: 16038.275089959761\n", + "After hill transform: 0.8061577168088726\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 320,833.28\n", + "Adstocked value: 320,834.51\n", + "Saturated value: 0.8766\n", + "Final response: 473466.7476\n", + "Raw spend: 320833.2843257071\n", + "After adstock: 320834.50654792937\n", + "After hill transform: 0.8765680177799576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 683,927.42\n", + "Adstocked value: 683,927.75\n", + "Saturated value: 0.7004\n", + "Final response: 100098.9172\n", + "Raw spend: 683927.4161624227\n", + "After adstock: 683927.7494957561\n", + "After hill transform: 0.7004451008724328\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 32,935.88\n", + "Adstocked value: 32,936.21\n", + "Saturated value: 0.7270\n", + "Final response: 48839.9191\n", + "Raw spend: 32935.876471279815\n", + "After adstock: 32936.20980461315\n", + "After hill transform: 0.7270491993357738\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 14,106.63\n", + "Adstocked value: 14,106.80\n", + "Saturated value: 0.7444\n", + "Final response: 20830.7998\n", + "Raw spend: 14106.627719670005\n", + "After adstock: 14106.80419025824\n", + "After hill transform: 0.7444253008814002\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 320,833.28\n", + "Adstocked value: 320,834.51\n", + "Saturated value: 0.8766\n", + "Final response: 473466.7476\n", + "Raw spend: 320833.2843257071\n", + "After adstock: 320834.50654792937\n", + "After hill transform: 0.8765680177799576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 683,927.42\n", + "Adstocked value: 683,927.75\n", + "Saturated value: 0.7004\n", + "Final response: 100098.9172\n", + "Raw spend: 683927.4161624227\n", + "After adstock: 683927.7494957561\n", + "After hill transform: 0.7004451008724328\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 32,935.88\n", + "Adstocked value: 32,936.21\n", + "Saturated value: 0.7270\n", + "Final response: 48839.9191\n", + "Raw spend: 32935.876471279815\n", + "After adstock: 32936.20980461315\n", + "After hill transform: 0.7270491993357738\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 14,106.63\n", + "Adstocked value: 14,106.80\n", + "Saturated value: 0.7444\n", + "Final response: 20830.7998\n", + "Raw spend: 14106.627719670005\n", + "After adstock: 14106.80419025824\n", + "After hill transform: 0.7444253008814002\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 320,833.28\n", + "Adstocked value: 320,834.51\n", + "Saturated value: 0.8766\n", + "Final response: 473466.7476\n", + "Raw spend: 320833.284325722\n", + "After adstock: 320834.5065479443\n", + "After hill transform: 0.8765680177799726\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 683,927.42\n", + "Adstocked value: 683,927.75\n", + "Saturated value: 0.7004\n", + "Final response: 100098.9172\n", + "Raw spend: 683927.4161624227\n", + "After adstock: 683927.7494957561\n", + "After hill transform: 0.7004451008724328\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 32,935.88\n", + "Adstocked value: 32,936.21\n", + "Saturated value: 0.7270\n", + "Final response: 48839.9191\n", + "Raw spend: 32935.876471279815\n", + "After adstock: 32936.20980461315\n", + "After hill transform: 0.7270491993357738\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 14,106.63\n", + "Adstocked value: 14,106.80\n", + "Saturated value: 0.7444\n", + "Final response: 20830.7998\n", + "Raw spend: 14106.627719670005\n", + "After adstock: 14106.80419025824\n", + "After hill transform: 0.7444253008814002\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 320,833.28\n", + "Adstocked value: 320,834.51\n", + "Saturated value: 0.8766\n", + "Final response: 473466.7476\n", + "Raw spend: 320833.2843257071\n", + "After adstock: 320834.50654792937\n", + "After hill transform: 0.8765680177799576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 683,927.42\n", + "Adstocked value: 683,927.75\n", + "Saturated value: 0.7004\n", + "Final response: 100098.9172\n", + "Raw spend: 683927.4161624376\n", + "After adstock: 683927.749495771\n", + "After hill transform: 0.7004451008724355\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 32,935.88\n", + "Adstocked value: 32,936.21\n", + "Saturated value: 0.7270\n", + "Final response: 48839.9191\n", + "Raw spend: 32935.876471279815\n", + "After adstock: 32936.20980461315\n", + "After hill transform: 0.7270491993357738\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 14,106.63\n", + "Adstocked value: 14,106.80\n", + "Saturated value: 0.7444\n", + "Final response: 20830.7998\n", + "Raw spend: 14106.627719670005\n", + "After adstock: 14106.80419025824\n", + "After hill transform: 0.7444253008814002\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 320,833.28\n", + "Adstocked value: 320,834.51\n", + "Saturated value: 0.8766\n", + "Final response: 473466.7476\n", + "Raw spend: 320833.2843257071\n", + "After adstock: 320834.50654792937\n", + "After hill transform: 0.8765680177799576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 683,927.42\n", + "Adstocked value: 683,927.75\n", + "Saturated value: 0.7004\n", + "Final response: 100098.9172\n", + "Raw spend: 683927.4161624227\n", + "After adstock: 683927.7494957561\n", + "After hill transform: 0.7004451008724328\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 32,935.88\n", + "Adstocked value: 32,936.21\n", + "Saturated value: 0.7270\n", + "Final response: 48839.9191\n", + "Raw spend: 32935.876471294716\n", + "After adstock: 32936.20980462805\n", + "After hill transform: 0.7270491993360101\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 14,106.63\n", + "Adstocked value: 14,106.80\n", + "Saturated value: 0.7444\n", + "Final response: 20830.7998\n", + "Raw spend: 14106.627719670005\n", + "After adstock: 14106.80419025824\n", + "After hill transform: 0.7444253008814002\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 320,833.28\n", + "Adstocked value: 320,834.51\n", + "Saturated value: 0.8766\n", + "Final response: 473466.7476\n", + "Raw spend: 320833.2843257071\n", + "After adstock: 320834.50654792937\n", + "After hill transform: 0.8765680177799576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 683,927.42\n", + "Adstocked value: 683,927.75\n", + "Saturated value: 0.7004\n", + "Final response: 100098.9172\n", + "Raw spend: 683927.4161624227\n", + "After adstock: 683927.7494957561\n", + "After hill transform: 0.7004451008724328\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 32,935.88\n", + "Adstocked value: 32,936.21\n", + "Saturated value: 0.7270\n", + "Final response: 48839.9191\n", + "Raw spend: 32935.876471279815\n", + "After adstock: 32936.20980461315\n", + "After hill transform: 0.7270491993357738\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 14,106.63\n", + "Adstocked value: 14,106.80\n", + "Saturated value: 0.7444\n", + "Final response: 20830.7998\n", + "Raw spend: 14106.627719684906\n", + "After adstock: 14106.804190273142\n", + "After hill transform: 0.7444253008819581\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 320,833.28\n", + "Adstocked value: 320,834.51\n", + "Saturated value: 0.8766\n", + "Final response: 473466.7476\n", + "Raw spend: 320833.2843257071\n", + "After adstock: 320834.50654792937\n", + "After hill transform: 0.8765680177799576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 683,927.42\n", + "Adstocked value: 683,927.75\n", + "Saturated value: 0.7004\n", + "Final response: 100098.9172\n", + "Raw spend: 683927.4161624227\n", + "After adstock: 683927.7494957561\n", + "After hill transform: 0.7004451008724328\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 32,935.88\n", + "Adstocked value: 32,936.21\n", + "Saturated value: 0.7270\n", + "Final response: 48839.9191\n", + "Raw spend: 32935.876471279815\n", + "After adstock: 32936.20980461315\n", + "After hill transform: 0.7270491993357738\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 14,106.63\n", + "Adstocked value: 14,106.80\n", + "Saturated value: 0.7444\n", + "Final response: 20830.7998\n", + "Raw spend: 14106.627719670005\n", + "After adstock: 14106.80419025824\n", + "After hill transform: 0.7444253008814002\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 320,833.28\n", + "Adstocked value: 320,834.51\n", + "Saturated value: 0.8766\n", + "Final response: 473466.7476\n", + "Raw spend: 320833.284325722\n", + "After adstock: 320834.5065479443\n", + "After hill transform: 0.8765680177799726\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 683,927.42\n", + "Adstocked value: 683,927.75\n", + "Saturated value: 0.7004\n", + "Final response: 100098.9172\n", + "Raw spend: 683927.4161624227\n", + "After adstock: 683927.7494957561\n", + "After hill transform: 0.7004451008724328\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 32,935.88\n", + "Adstocked value: 32,936.21\n", + "Saturated value: 0.7270\n", + "Final response: 48839.9191\n", + "Raw spend: 32935.876471279815\n", + "After adstock: 32936.20980461315\n", + "After hill transform: 0.7270491993357738\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 14,106.63\n", + "Adstocked value: 14,106.80\n", + "Saturated value: 0.7444\n", + "Final response: 20830.7998\n", + "Raw spend: 14106.627719670005\n", + "After adstock: 14106.80419025824\n", + "After hill transform: 0.7444253008814002\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 320,833.28\n", + "Adstocked value: 320,834.51\n", + "Saturated value: 0.8766\n", + "Final response: 473466.7476\n", + "Raw spend: 320833.2843257071\n", + "After adstock: 320834.50654792937\n", + "After hill transform: 0.8765680177799576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 683,927.42\n", + "Adstocked value: 683,927.75\n", + "Saturated value: 0.7004\n", + "Final response: 100098.9172\n", + "Raw spend: 683927.4161624376\n", + "After adstock: 683927.749495771\n", + "After hill transform: 0.7004451008724355\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 32,935.88\n", + "Adstocked value: 32,936.21\n", + "Saturated value: 0.7270\n", + "Final response: 48839.9191\n", + "Raw spend: 32935.876471279815\n", + "After adstock: 32936.20980461315\n", + "After hill transform: 0.7270491993357738\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 14,106.63\n", + "Adstocked value: 14,106.80\n", + "Saturated value: 0.7444\n", + "Final response: 20830.7998\n", + "Raw spend: 14106.627719670005\n", + "After adstock: 14106.80419025824\n", + "After hill transform: 0.7444253008814002\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 320,833.28\n", + "Adstocked value: 320,834.51\n", + "Saturated value: 0.8766\n", + "Final response: 473466.7476\n", + "Raw spend: 320833.2843257071\n", + "After adstock: 320834.50654792937\n", + "After hill transform: 0.8765680177799576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 683,927.42\n", + "Adstocked value: 683,927.75\n", + "Saturated value: 0.7004\n", + "Final response: 100098.9172\n", + "Raw spend: 683927.4161624227\n", + "After adstock: 683927.7494957561\n", + "After hill transform: 0.7004451008724328\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 32,935.88\n", + "Adstocked value: 32,936.21\n", + "Saturated value: 0.7270\n", + "Final response: 48839.9191\n", + "Raw spend: 32935.876471294716\n", + "After adstock: 32936.20980462805\n", + "After hill transform: 0.7270491993360101\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 14,106.63\n", + "Adstocked value: 14,106.80\n", + "Saturated value: 0.7444\n", + "Final response: 20830.7998\n", + "Raw spend: 14106.627719670005\n", + "After adstock: 14106.80419025824\n", + "After hill transform: 0.7444253008814002\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 320,833.28\n", + "Adstocked value: 320,834.51\n", + "Saturated value: 0.8766\n", + "Final response: 473466.7476\n", + "Raw spend: 320833.2843257071\n", + "After adstock: 320834.50654792937\n", + "After hill transform: 0.8765680177799576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 683,927.42\n", + "Adstocked value: 683,927.75\n", + "Saturated value: 0.7004\n", + "Final response: 100098.9172\n", + "Raw spend: 683927.4161624227\n", + "After adstock: 683927.7494957561\n", + "After hill transform: 0.7004451008724328\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 32,935.88\n", + "Adstocked value: 32,936.21\n", + "Saturated value: 0.7270\n", + "Final response: 48839.9191\n", + "Raw spend: 32935.876471279815\n", + "After adstock: 32936.20980461315\n", + "After hill transform: 0.7270491993357738\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 14,106.63\n", + "Adstocked value: 14,106.80\n", + "Saturated value: 0.7444\n", + "Final response: 20830.7998\n", + "Raw spend: 14106.627719684906\n", + "After adstock: 14106.804190273142\n", + "After hill transform: 0.7444253008819581\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 327,927.53\n", + "Adstocked value: 327,928.75\n", + "Saturated value: 0.8835\n", + "Final response: 477203.3369\n", + "Raw spend: 327927.52737786336\n", + "After adstock: 327928.7496000856\n", + "After hill transform: 0.8834858736008377\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 680,722.36\n", + "Adstocked value: 680,722.69\n", + "Saturated value: 0.6999\n", + "Final response: 100016.2674\n", + "Raw spend: 680722.3570042381\n", + "After adstock: 680722.6903375714\n", + "After hill transform: 0.6998667564940214\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 34,646.62\n", + "Adstocked value: 34,646.95\n", + "Saturated value: 0.7527\n", + "Final response: 50562.3159\n", + "Raw spend: 34646.62048118094\n", + "After adstock: 34646.95381451427\n", + "After hill transform: 0.7526894387353628\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,117.11\n", + "Adstocked value: 12,117.29\n", + "Saturated value: 0.6564\n", + "Final response: 18366.9042\n", + "Raw spend: 12117.109066976336\n", + "After adstock: 12117.285537564572\n", + "After hill transform: 0.6563736542142266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 327,927.53\n", + "Adstocked value: 327,928.75\n", + "Saturated value: 0.8835\n", + "Final response: 477203.3369\n", + "Raw spend: 327927.52737786336\n", + "After adstock: 327928.7496000856\n", + "After hill transform: 0.8834858736008377\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 680,722.36\n", + "Adstocked value: 680,722.69\n", + "Saturated value: 0.6999\n", + "Final response: 100016.2674\n", + "Raw spend: 680722.3570042381\n", + "After adstock: 680722.6903375714\n", + "After hill transform: 0.6998667564940214\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 34,646.62\n", + "Adstocked value: 34,646.95\n", + "Saturated value: 0.7527\n", + "Final response: 50562.3159\n", + "Raw spend: 34646.62048118094\n", + "After adstock: 34646.95381451427\n", + "After hill transform: 0.7526894387353628\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,117.11\n", + "Adstocked value: 12,117.29\n", + "Saturated value: 0.6564\n", + "Final response: 18366.9042\n", + "Raw spend: 12117.109066976336\n", + "After adstock: 12117.285537564572\n", + "After hill transform: 0.6563736542142266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 327,927.53\n", + "Adstocked value: 327,928.75\n", + "Saturated value: 0.8835\n", + "Final response: 477203.3369\n", + "Raw spend: 327927.52737787826\n", + "After adstock: 327928.7496001005\n", + "After hill transform: 0.8834858736008518\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 680,722.36\n", + "Adstocked value: 680,722.69\n", + "Saturated value: 0.6999\n", + "Final response: 100016.2674\n", + "Raw spend: 680722.3570042381\n", + "After adstock: 680722.6903375714\n", + "After hill transform: 0.6998667564940214\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 34,646.62\n", + "Adstocked value: 34,646.95\n", + "Saturated value: 0.7527\n", + "Final response: 50562.3159\n", + "Raw spend: 34646.62048118094\n", + "After adstock: 34646.95381451427\n", + "After hill transform: 0.7526894387353628\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,117.11\n", + "Adstocked value: 12,117.29\n", + "Saturated value: 0.6564\n", + "Final response: 18366.9042\n", + "Raw spend: 12117.109066976336\n", + "After adstock: 12117.285537564572\n", + "After hill transform: 0.6563736542142266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 327,927.53\n", + "Adstocked value: 327,928.75\n", + "Saturated value: 0.8835\n", + "Final response: 477203.3369\n", + "Raw spend: 327927.52737786336\n", + "After adstock: 327928.7496000856\n", + "After hill transform: 0.8834858736008377\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 680,722.36\n", + "Adstocked value: 680,722.69\n", + "Saturated value: 0.6999\n", + "Final response: 100016.2674\n", + "Raw spend: 680722.357004253\n", + "After adstock: 680722.6903375863\n", + "After hill transform: 0.6998667564940241\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 34,646.62\n", + "Adstocked value: 34,646.95\n", + "Saturated value: 0.7527\n", + "Final response: 50562.3159\n", + "Raw spend: 34646.62048118094\n", + "After adstock: 34646.95381451427\n", + "After hill transform: 0.7526894387353628\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,117.11\n", + "Adstocked value: 12,117.29\n", + "Saturated value: 0.6564\n", + "Final response: 18366.9042\n", + "Raw spend: 12117.109066976336\n", + "After adstock: 12117.285537564572\n", + "After hill transform: 0.6563736542142266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 327,927.53\n", + "Adstocked value: 327,928.75\n", + "Saturated value: 0.8835\n", + "Final response: 477203.3369\n", + "Raw spend: 327927.52737786336\n", + "After adstock: 327928.7496000856\n", + "After hill transform: 0.8834858736008377\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 680,722.36\n", + "Adstocked value: 680,722.69\n", + "Saturated value: 0.6999\n", + "Final response: 100016.2674\n", + "Raw spend: 680722.3570042381\n", + "After adstock: 680722.6903375714\n", + "After hill transform: 0.6998667564940214\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 34,646.62\n", + "Adstocked value: 34,646.95\n", + "Saturated value: 0.7527\n", + "Final response: 50562.3159\n", + "Raw spend: 34646.62048119584\n", + "After adstock: 34646.95381452917\n", + "After hill transform: 0.7526894387355735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,117.11\n", + "Adstocked value: 12,117.29\n", + "Saturated value: 0.6564\n", + "Final response: 18366.9042\n", + "Raw spend: 12117.109066976336\n", + "After adstock: 12117.285537564572\n", + "After hill transform: 0.6563736542142266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 327,927.53\n", + "Adstocked value: 327,928.75\n", + "Saturated value: 0.8835\n", + "Final response: 477203.3369\n", + "Raw spend: 327927.52737786336\n", + "After adstock: 327928.7496000856\n", + "After hill transform: 0.8834858736008377\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 680,722.36\n", + "Adstocked value: 680,722.69\n", + "Saturated value: 0.6999\n", + "Final response: 100016.2674\n", + "Raw spend: 680722.3570042381\n", + "After adstock: 680722.6903375714\n", + "After hill transform: 0.6998667564940214\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 34,646.62\n", + "Adstocked value: 34,646.95\n", + "Saturated value: 0.7527\n", + "Final response: 50562.3159\n", + "Raw spend: 34646.62048118094\n", + "After adstock: 34646.95381451427\n", + "After hill transform: 0.7526894387353628\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,117.11\n", + "Adstocked value: 12,117.29\n", + "Saturated value: 0.6564\n", + "Final response: 18366.9042\n", + "Raw spend: 12117.109066991237\n", + "After adstock: 12117.285537579473\n", + "After hill transform: 0.6563736542149964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 327,927.53\n", + "Adstocked value: 327,928.75\n", + "Saturated value: 0.8835\n", + "Final response: 477203.3369\n", + "Raw spend: 327927.52737786336\n", + "After adstock: 327928.7496000856\n", + "After hill transform: 0.8834858736008377\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 680,722.36\n", + "Adstocked value: 680,722.69\n", + "Saturated value: 0.6999\n", + "Final response: 100016.2674\n", + "Raw spend: 680722.3570042381\n", + "After adstock: 680722.6903375714\n", + "After hill transform: 0.6998667564940214\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 34,646.62\n", + "Adstocked value: 34,646.95\n", + "Saturated value: 0.7527\n", + "Final response: 50562.3159\n", + "Raw spend: 34646.62048118094\n", + "After adstock: 34646.95381451427\n", + "After hill transform: 0.7526894387353628\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,117.11\n", + "Adstocked value: 12,117.29\n", + "Saturated value: 0.6564\n", + "Final response: 18366.9042\n", + "Raw spend: 12117.109066976336\n", + "After adstock: 12117.285537564572\n", + "After hill transform: 0.6563736542142266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 327,927.53\n", + "Adstocked value: 327,928.75\n", + "Saturated value: 0.8835\n", + "Final response: 477203.3369\n", + "Raw spend: 327927.52737787826\n", + "After adstock: 327928.7496001005\n", + "After hill transform: 0.8834858736008518\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 680,722.36\n", + "Adstocked value: 680,722.69\n", + "Saturated value: 0.6999\n", + "Final response: 100016.2674\n", + "Raw spend: 680722.3570042381\n", + "After adstock: 680722.6903375714\n", + "After hill transform: 0.6998667564940214\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 34,646.62\n", + "Adstocked value: 34,646.95\n", + "Saturated value: 0.7527\n", + "Final response: 50562.3159\n", + "Raw spend: 34646.62048118094\n", + "After adstock: 34646.95381451427\n", + "After hill transform: 0.7526894387353628\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,117.11\n", + "Adstocked value: 12,117.29\n", + "Saturated value: 0.6564\n", + "Final response: 18366.9042\n", + "Raw spend: 12117.109066976336\n", + "After adstock: 12117.285537564572\n", + "After hill transform: 0.6563736542142266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 327,927.53\n", + "Adstocked value: 327,928.75\n", + "Saturated value: 0.8835\n", + "Final response: 477203.3369\n", + "Raw spend: 327927.52737786336\n", + "After adstock: 327928.7496000856\n", + "After hill transform: 0.8834858736008377\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 680,722.36\n", + "Adstocked value: 680,722.69\n", + "Saturated value: 0.6999\n", + "Final response: 100016.2674\n", + "Raw spend: 680722.357004253\n", + "After adstock: 680722.6903375863\n", + "After hill transform: 0.6998667564940241\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 34,646.62\n", + "Adstocked value: 34,646.95\n", + "Saturated value: 0.7527\n", + "Final response: 50562.3159\n", + "Raw spend: 34646.62048118094\n", + "After adstock: 34646.95381451427\n", + "After hill transform: 0.7526894387353628\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,117.11\n", + "Adstocked value: 12,117.29\n", + "Saturated value: 0.6564\n", + "Final response: 18366.9042\n", + "Raw spend: 12117.109066976336\n", + "After adstock: 12117.285537564572\n", + "After hill transform: 0.6563736542142266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 327,927.53\n", + "Adstocked value: 327,928.75\n", + "Saturated value: 0.8835\n", + "Final response: 477203.3369\n", + "Raw spend: 327927.52737786336\n", + "After adstock: 327928.7496000856\n", + "After hill transform: 0.8834858736008377\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 680,722.36\n", + "Adstocked value: 680,722.69\n", + "Saturated value: 0.6999\n", + "Final response: 100016.2674\n", + "Raw spend: 680722.3570042381\n", + "After adstock: 680722.6903375714\n", + "After hill transform: 0.6998667564940214\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 34,646.62\n", + "Adstocked value: 34,646.95\n", + "Saturated value: 0.7527\n", + "Final response: 50562.3159\n", + "Raw spend: 34646.62048119584\n", + "After adstock: 34646.95381452917\n", + "After hill transform: 0.7526894387355735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,117.11\n", + "Adstocked value: 12,117.29\n", + "Saturated value: 0.6564\n", + "Final response: 18366.9042\n", + "Raw spend: 12117.109066976336\n", + "After adstock: 12117.285537564572\n", + "After hill transform: 0.6563736542142266\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 327,927.53\n", + "Adstocked value: 327,928.75\n", + "Saturated value: 0.8835\n", + "Final response: 477203.3369\n", + "Raw spend: 327927.52737786336\n", + "After adstock: 327928.7496000856\n", + "After hill transform: 0.8834858736008377\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 680,722.36\n", + "Adstocked value: 680,722.69\n", + "Saturated value: 0.6999\n", + "Final response: 100016.2674\n", + "Raw spend: 680722.3570042381\n", + "After adstock: 680722.6903375714\n", + "After hill transform: 0.6998667564940214\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 34,646.62\n", + "Adstocked value: 34,646.95\n", + "Saturated value: 0.7527\n", + "Final response: 50562.3159\n", + "Raw spend: 34646.62048118094\n", + "After adstock: 34646.95381451427\n", + "After hill transform: 0.7526894387353628\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 12,117.11\n", + "Adstocked value: 12,117.29\n", + "Saturated value: 0.6564\n", + "Final response: 18366.9042\n", + "Raw spend: 12117.109066991237\n", + "After adstock: 12117.285537579473\n", + "After hill transform: 0.6563736542149964\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 344,601.78\n", + "Adstocked value: 344,603.01\n", + "Saturated value: 0.8979\n", + "Final response: 485007.7011\n", + "Raw spend: 344601.78315308143\n", + "After adstock: 344603.0053753037\n", + "After hill transform: 0.8979347363299771\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 674,152.42\n", + "Adstocked value: 674,152.75\n", + "Saturated value: 0.6987\n", + "Final response: 99845.3351\n", + "Raw spend: 674152.416119542\n", + "After adstock: 674152.7494528753\n", + "After hill transform: 0.6986706530668895\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 41,613.69\n", + "Adstocked value: 41,614.02\n", + "Saturated value: 0.8314\n", + "Final response: 55847.6937\n", + "Raw spend: 41613.69163407956\n", + "After adstock: 41614.02496741289\n", + "After hill transform: 0.8313695384660202\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 9,608.79\n", + "Adstocked value: 9,608.96\n", + "Saturated value: 0.5009\n", + "Final response: 14015.4503\n", + "Raw spend: 9608.787103569368\n", + "After adstock: 9608.963574157604\n", + "After hill transform: 0.50086678890531\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 344,601.78\n", + "Adstocked value: 344,603.01\n", + "Saturated value: 0.8979\n", + "Final response: 485007.7011\n", + "Raw spend: 344601.78315308143\n", + "After adstock: 344603.0053753037\n", + "After hill transform: 0.8979347363299771\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 674,152.42\n", + "Adstocked value: 674,152.75\n", + "Saturated value: 0.6987\n", + "Final response: 99845.3351\n", + "Raw spend: 674152.416119542\n", + "After adstock: 674152.7494528753\n", + "After hill transform: 0.6986706530668895\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 41,613.69\n", + "Adstocked value: 41,614.02\n", + "Saturated value: 0.8314\n", + "Final response: 55847.6937\n", + "Raw spend: 41613.69163407956\n", + "After adstock: 41614.02496741289\n", + "After hill transform: 0.8313695384660202\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 9,608.79\n", + "Adstocked value: 9,608.96\n", + "Saturated value: 0.5009\n", + "Final response: 14015.4503\n", + "Raw spend: 9608.787103569368\n", + "After adstock: 9608.963574157604\n", + "After hill transform: 0.50086678890531\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 344,601.78\n", + "Adstocked value: 344,603.01\n", + "Saturated value: 0.8979\n", + "Final response: 485007.7011\n", + "Raw spend: 344601.78315309633\n", + "After adstock: 344603.0053753186\n", + "After hill transform: 0.897934736329989\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 674,152.42\n", + "Adstocked value: 674,152.75\n", + "Saturated value: 0.6987\n", + "Final response: 99845.3351\n", + "Raw spend: 674152.416119542\n", + "After adstock: 674152.7494528753\n", + "After hill transform: 0.6986706530668895\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 41,613.69\n", + "Adstocked value: 41,614.02\n", + "Saturated value: 0.8314\n", + "Final response: 55847.6937\n", + "Raw spend: 41613.69163407956\n", + "After adstock: 41614.02496741289\n", + "After hill transform: 0.8313695384660202\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 9,608.79\n", + "Adstocked value: 9,608.96\n", + "Saturated value: 0.5009\n", + "Final response: 14015.4503\n", + "Raw spend: 9608.787103569368\n", + "After adstock: 9608.963574157604\n", + "After hill transform: 0.50086678890531\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 344,601.78\n", + "Adstocked value: 344,603.01\n", + "Saturated value: 0.8979\n", + "Final response: 485007.7011\n", + "Raw spend: 344601.78315308143\n", + "After adstock: 344603.0053753037\n", + "After hill transform: 0.8979347363299771\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 674,152.42\n", + "Adstocked value: 674,152.75\n", + "Saturated value: 0.6987\n", + "Final response: 99845.3351\n", + "Raw spend: 674152.4161195569\n", + "After adstock: 674152.7494528902\n", + "After hill transform: 0.6986706530668921\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 41,613.69\n", + "Adstocked value: 41,614.02\n", + "Saturated value: 0.8314\n", + "Final response: 55847.6937\n", + "Raw spend: 41613.69163407956\n", + "After adstock: 41614.02496741289\n", + "After hill transform: 0.8313695384660202\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 9,608.79\n", + "Adstocked value: 9,608.96\n", + "Saturated value: 0.5009\n", + "Final response: 14015.4503\n", + "Raw spend: 9608.787103569368\n", + "After adstock: 9608.963574157604\n", + "After hill transform: 0.50086678890531\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 344,601.78\n", + "Adstocked value: 344,603.01\n", + "Saturated value: 0.8979\n", + "Final response: 485007.7011\n", + "Raw spend: 344601.78315308143\n", + "After adstock: 344603.0053753037\n", + "After hill transform: 0.8979347363299771\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 674,152.42\n", + "Adstocked value: 674,152.75\n", + "Saturated value: 0.6987\n", + "Final response: 99845.3351\n", + "Raw spend: 674152.416119542\n", + "After adstock: 674152.7494528753\n", + "After hill transform: 0.6986706530668895\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 41,613.69\n", + "Adstocked value: 41,614.02\n", + "Saturated value: 0.8314\n", + "Final response: 55847.6937\n", + "Raw spend: 41613.69163409446\n", + "After adstock: 41614.024967427795\n", + "After hill transform: 0.8313695384661524\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 9,608.79\n", + "Adstocked value: 9,608.96\n", + "Saturated value: 0.5009\n", + "Final response: 14015.4503\n", + "Raw spend: 9608.787103569368\n", + "After adstock: 9608.963574157604\n", + "After hill transform: 0.50086678890531\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 344,601.78\n", + "Adstocked value: 344,603.01\n", + "Saturated value: 0.8979\n", + "Final response: 485007.7011\n", + "Raw spend: 344601.78315308143\n", + "After adstock: 344603.0053753037\n", + "After hill transform: 0.8979347363299771\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 674,152.42\n", + "Adstocked value: 674,152.75\n", + "Saturated value: 0.6987\n", + "Final response: 99845.3351\n", + "Raw spend: 674152.416119542\n", + "After adstock: 674152.7494528753\n", + "After hill transform: 0.6986706530668895\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 41,613.69\n", + "Adstocked value: 41,614.02\n", + "Saturated value: 0.8314\n", + "Final response: 55847.6937\n", + "Raw spend: 41613.69163407956\n", + "After adstock: 41614.02496741289\n", + "After hill transform: 0.8313695384660202\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 9,608.79\n", + "Adstocked value: 9,608.96\n", + "Saturated value: 0.5009\n", + "Final response: 14015.4503\n", + "Raw spend: 9608.787103584269\n", + "After adstock: 9608.963574172505\n", + "After hill transform: 0.5008667889063859\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 344,601.78\n", + "Adstocked value: 344,603.01\n", + "Saturated value: 0.8979\n", + "Final response: 485007.7011\n", + "Raw spend: 344601.78315308143\n", + "After adstock: 344603.0053753037\n", + "After hill transform: 0.8979347363299771\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 674,152.42\n", + "Adstocked value: 674,152.75\n", + "Saturated value: 0.6987\n", + "Final response: 99845.3351\n", + "Raw spend: 674152.416119542\n", + "After adstock: 674152.7494528753\n", + "After hill transform: 0.6986706530668895\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 41,613.69\n", + "Adstocked value: 41,614.02\n", + "Saturated value: 0.8314\n", + "Final response: 55847.6937\n", + "Raw spend: 41613.69163407956\n", + "After adstock: 41614.02496741289\n", + "After hill transform: 0.8313695384660202\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 9,608.79\n", + "Adstocked value: 9,608.96\n", + "Saturated value: 0.5009\n", + "Final response: 14015.4503\n", + "Raw spend: 9608.787103569368\n", + "After adstock: 9608.963574157604\n", + "After hill transform: 0.50086678890531\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 344,601.78\n", + "Adstocked value: 344,603.01\n", + "Saturated value: 0.8979\n", + "Final response: 485007.7011\n", + "Raw spend: 344601.78315309633\n", + "After adstock: 344603.0053753186\n", + "After hill transform: 0.897934736329989\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 674,152.42\n", + "Adstocked value: 674,152.75\n", + "Saturated value: 0.6987\n", + "Final response: 99845.3351\n", + "Raw spend: 674152.416119542\n", + "After adstock: 674152.7494528753\n", + "After hill transform: 0.6986706530668895\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 41,613.69\n", + "Adstocked value: 41,614.02\n", + "Saturated value: 0.8314\n", + "Final response: 55847.6937\n", + "Raw spend: 41613.69163407956\n", + "After adstock: 41614.02496741289\n", + "After hill transform: 0.8313695384660202\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 9,608.79\n", + "Adstocked value: 9,608.96\n", + "Saturated value: 0.5009\n", + "Final response: 14015.4503\n", + "Raw spend: 9608.787103569368\n", + "After adstock: 9608.963574157604\n", + "After hill transform: 0.50086678890531\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 344,601.78\n", + "Adstocked value: 344,603.01\n", + "Saturated value: 0.8979\n", + "Final response: 485007.7011\n", + "Raw spend: 344601.78315308143\n", + "After adstock: 344603.0053753037\n", + "After hill transform: 0.8979347363299771\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 674,152.42\n", + "Adstocked value: 674,152.75\n", + "Saturated value: 0.6987\n", + "Final response: 99845.3351\n", + "Raw spend: 674152.4161195569\n", + "After adstock: 674152.7494528902\n", + "After hill transform: 0.6986706530668921\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 41,613.69\n", + "Adstocked value: 41,614.02\n", + "Saturated value: 0.8314\n", + "Final response: 55847.6937\n", + "Raw spend: 41613.69163407956\n", + "After adstock: 41614.02496741289\n", + "After hill transform: 0.8313695384660202\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 9,608.79\n", + "Adstocked value: 9,608.96\n", + "Saturated value: 0.5009\n", + "Final response: 14015.4503\n", + "Raw spend: 9608.787103569368\n", + "After adstock: 9608.963574157604\n", + "After hill transform: 0.50086678890531\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 344,601.78\n", + "Adstocked value: 344,603.01\n", + "Saturated value: 0.8979\n", + "Final response: 485007.7011\n", + "Raw spend: 344601.78315308143\n", + "After adstock: 344603.0053753037\n", + "After hill transform: 0.8979347363299771\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 674,152.42\n", + "Adstocked value: 674,152.75\n", + "Saturated value: 0.6987\n", + "Final response: 99845.3351\n", + "Raw spend: 674152.416119542\n", + "After adstock: 674152.7494528753\n", + "After hill transform: 0.6986706530668895\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 41,613.69\n", + "Adstocked value: 41,614.02\n", + "Saturated value: 0.8314\n", + "Final response: 55847.6937\n", + "Raw spend: 41613.69163409446\n", + "After adstock: 41614.024967427795\n", + "After hill transform: 0.8313695384661524\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 9,608.79\n", + "Adstocked value: 9,608.96\n", + "Saturated value: 0.5009\n", + "Final response: 14015.4503\n", + "Raw spend: 9608.787103569368\n", + "After adstock: 9608.963574157604\n", + "After hill transform: 0.50086678890531\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 344,601.78\n", + "Adstocked value: 344,603.01\n", + "Saturated value: 0.8979\n", + "Final response: 485007.7011\n", + "Raw spend: 344601.78315308143\n", + "After adstock: 344603.0053753037\n", + "After hill transform: 0.8979347363299771\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 674,152.42\n", + "Adstocked value: 674,152.75\n", + "Saturated value: 0.6987\n", + "Final response: 99845.3351\n", + "Raw spend: 674152.416119542\n", + "After adstock: 674152.7494528753\n", + "After hill transform: 0.6986706530668895\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 41,613.69\n", + "Adstocked value: 41,614.02\n", + "Saturated value: 0.8314\n", + "Final response: 55847.6937\n", + "Raw spend: 41613.69163407956\n", + "After adstock: 41614.02496741289\n", + "After hill transform: 0.8313695384660202\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 9,608.79\n", + "Adstocked value: 9,608.96\n", + "Saturated value: 0.5009\n", + "Final response: 14015.4503\n", + "Raw spend: 9608.787103584269\n", + "After adstock: 9608.963574172505\n", + "After hill transform: 0.5008667889063859\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 365,384.78\n", + "Adstocked value: 365,386.00\n", + "Saturated value: 0.9129\n", + "Final response: 493108.2153\n", + "Raw spend: 365384.77773851104\n", + "After adstock: 365385.9999607333\n", + "After hill transform: 0.9129318859368061\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 667,468.72\n", + "Adstocked value: 667,469.05\n", + "Saturated value: 0.6974\n", + "Final response: 99669.3226\n", + "Raw spend: 667468.7186327901\n", + "After adstock: 667469.0519661235\n", + "After hill transform: 0.6974389999875651\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 54,901.09\n", + "Adstocked value: 54,901.43\n", + "Saturated value: 0.9109\n", + "Final response: 61191.1666\n", + "Raw spend: 54901.093708604596\n", + "After adstock: 54901.42704193793\n", + "After hill transform: 0.9109144629056262\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 9,870.04\n", + "Adstocked value: 9,870.22\n", + "Saturated value: 0.5195\n", + "Final response: 14535.9966\n", + "Raw spend: 9870.038911936746\n", + "After adstock: 9870.215382524982\n", + "After hill transform: 0.5194694282167922\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 365,384.78\n", + "Adstocked value: 365,386.00\n", + "Saturated value: 0.9129\n", + "Final response: 493108.2153\n", + "Raw spend: 365384.77773851104\n", + "After adstock: 365385.9999607333\n", + "After hill transform: 0.9129318859368061\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 667,468.72\n", + "Adstocked value: 667,469.05\n", + "Saturated value: 0.6974\n", + "Final response: 99669.3226\n", + "Raw spend: 667468.7186327901\n", + "After adstock: 667469.0519661235\n", + "After hill transform: 0.6974389999875651\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 54,901.09\n", + "Adstocked value: 54,901.43\n", + "Saturated value: 0.9109\n", + "Final response: 61191.1666\n", + "Raw spend: 54901.093708604596\n", + "After adstock: 54901.42704193793\n", + "After hill transform: 0.9109144629056262\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 9,870.04\n", + "Adstocked value: 9,870.22\n", + "Saturated value: 0.5195\n", + "Final response: 14535.9966\n", + "Raw spend: 9870.038911936746\n", + "After adstock: 9870.215382524982\n", + "After hill transform: 0.5194694282167922\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 365,384.78\n", + "Adstocked value: 365,386.00\n", + "Saturated value: 0.9129\n", + "Final response: 493108.2153\n", + "Raw spend: 365384.77773852594\n", + "After adstock: 365385.9999607482\n", + "After hill transform: 0.9129318859368158\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 667,468.72\n", + "Adstocked value: 667,469.05\n", + "Saturated value: 0.6974\n", + "Final response: 99669.3226\n", + "Raw spend: 667468.7186327901\n", + "After adstock: 667469.0519661235\n", + "After hill transform: 0.6974389999875651\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 54,901.09\n", + "Adstocked value: 54,901.43\n", + "Saturated value: 0.9109\n", + "Final response: 61191.1666\n", + "Raw spend: 54901.093708604596\n", + "After adstock: 54901.42704193793\n", + "After hill transform: 0.9109144629056262\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 9,870.04\n", + "Adstocked value: 9,870.22\n", + "Saturated value: 0.5195\n", + "Final response: 14535.9966\n", + "Raw spend: 9870.038911936746\n", + "After adstock: 9870.215382524982\n", + "After hill transform: 0.5194694282167922\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 365,384.78\n", + "Adstocked value: 365,386.00\n", + "Saturated value: 0.9129\n", + "Final response: 493108.2153\n", + "Raw spend: 365384.77773851104\n", + "After adstock: 365385.9999607333\n", + "After hill transform: 0.9129318859368061\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 667,468.72\n", + "Adstocked value: 667,469.05\n", + "Saturated value: 0.6974\n", + "Final response: 99669.3226\n", + "Raw spend: 667468.718632805\n", + "After adstock: 667469.0519661384\n", + "After hill transform: 0.6974389999875678\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 54,901.09\n", + "Adstocked value: 54,901.43\n", + "Saturated value: 0.9109\n", + "Final response: 61191.1666\n", + "Raw spend: 54901.093708604596\n", + "After adstock: 54901.42704193793\n", + "After hill transform: 0.9109144629056262\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 9,870.04\n", + "Adstocked value: 9,870.22\n", + "Saturated value: 0.5195\n", + "Final response: 14535.9966\n", + "Raw spend: 9870.038911936746\n", + "After adstock: 9870.215382524982\n", + "After hill transform: 0.5194694282167922\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 365,384.78\n", + "Adstocked value: 365,386.00\n", + "Saturated value: 0.9129\n", + "Final response: 493108.2153\n", + "Raw spend: 365384.77773851104\n", + "After adstock: 365385.9999607333\n", + "After hill transform: 0.9129318859368061\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 667,468.72\n", + "Adstocked value: 667,469.05\n", + "Saturated value: 0.6974\n", + "Final response: 99669.3226\n", + "Raw spend: 667468.7186327901\n", + "After adstock: 667469.0519661235\n", + "After hill transform: 0.6974389999875651\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 54,901.09\n", + "Adstocked value: 54,901.43\n", + "Saturated value: 0.9109\n", + "Final response: 61191.1666\n", + "Raw spend: 54901.0937086195\n", + "After adstock: 54901.42704195283\n", + "After hill transform: 0.9109144629056841\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 9,870.04\n", + "Adstocked value: 9,870.22\n", + "Saturated value: 0.5195\n", + "Final response: 14535.9966\n", + "Raw spend: 9870.038911936746\n", + "After adstock: 9870.215382524982\n", + "After hill transform: 0.5194694282167922\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 365,384.78\n", + "Adstocked value: 365,386.00\n", + "Saturated value: 0.9129\n", + "Final response: 493108.2153\n", + "Raw spend: 365384.77773851104\n", + "After adstock: 365385.9999607333\n", + "After hill transform: 0.9129318859368061\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 667,468.72\n", + "Adstocked value: 667,469.05\n", + "Saturated value: 0.6974\n", + "Final response: 99669.3226\n", + "Raw spend: 667468.7186327901\n", + "After adstock: 667469.0519661235\n", + "After hill transform: 0.6974389999875651\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 54,901.09\n", + "Adstocked value: 54,901.43\n", + "Saturated value: 0.9109\n", + "Final response: 61191.1666\n", + "Raw spend: 54901.093708604596\n", + "After adstock: 54901.42704193793\n", + "After hill transform: 0.9109144629056262\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 9,870.04\n", + "Adstocked value: 9,870.22\n", + "Saturated value: 0.5195\n", + "Final response: 14535.9966\n", + "Raw spend: 9870.038911951648\n", + "After adstock: 9870.215382539884\n", + "After hill transform: 0.519469428217838\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 365,384.78\n", + "Adstocked value: 365,386.00\n", + "Saturated value: 0.9129\n", + "Final response: 493108.2153\n", + "Raw spend: 365384.77773851104\n", + "After adstock: 365385.9999607333\n", + "After hill transform: 0.9129318859368061\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 667,468.72\n", + "Adstocked value: 667,469.05\n", + "Saturated value: 0.6974\n", + "Final response: 99669.3226\n", + "Raw spend: 667468.7186327901\n", + "After adstock: 667469.0519661235\n", + "After hill transform: 0.6974389999875651\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 54,901.09\n", + "Adstocked value: 54,901.43\n", + "Saturated value: 0.9109\n", + "Final response: 61191.1666\n", + "Raw spend: 54901.093708604596\n", + "After adstock: 54901.42704193793\n", + "After hill transform: 0.9109144629056262\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 9,870.04\n", + "Adstocked value: 9,870.22\n", + "Saturated value: 0.5195\n", + "Final response: 14535.9966\n", + "Raw spend: 9870.038911936746\n", + "After adstock: 9870.215382524982\n", + "After hill transform: 0.5194694282167922\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 365,384.78\n", + "Adstocked value: 365,386.00\n", + "Saturated value: 0.9129\n", + "Final response: 493108.2153\n", + "Raw spend: 365384.77773852594\n", + "After adstock: 365385.9999607482\n", + "After hill transform: 0.9129318859368158\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 667,468.72\n", + "Adstocked value: 667,469.05\n", + "Saturated value: 0.6974\n", + "Final response: 99669.3226\n", + "Raw spend: 667468.7186327901\n", + "After adstock: 667469.0519661235\n", + "After hill transform: 0.6974389999875651\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 54,901.09\n", + "Adstocked value: 54,901.43\n", + "Saturated value: 0.9109\n", + "Final response: 61191.1666\n", + "Raw spend: 54901.093708604596\n", + "After adstock: 54901.42704193793\n", + "After hill transform: 0.9109144629056262\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 9,870.04\n", + "Adstocked value: 9,870.22\n", + "Saturated value: 0.5195\n", + "Final response: 14535.9966\n", + "Raw spend: 9870.038911936746\n", + "After adstock: 9870.215382524982\n", + "After hill transform: 0.5194694282167922\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 365,384.78\n", + "Adstocked value: 365,386.00\n", + "Saturated value: 0.9129\n", + "Final response: 493108.2153\n", + "Raw spend: 365384.77773851104\n", + "After adstock: 365385.9999607333\n", + "After hill transform: 0.9129318859368061\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 667,468.72\n", + "Adstocked value: 667,469.05\n", + "Saturated value: 0.6974\n", + "Final response: 99669.3226\n", + "Raw spend: 667468.718632805\n", + "After adstock: 667469.0519661384\n", + "After hill transform: 0.6974389999875678\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 54,901.09\n", + "Adstocked value: 54,901.43\n", + "Saturated value: 0.9109\n", + "Final response: 61191.1666\n", + "Raw spend: 54901.093708604596\n", + "After adstock: 54901.42704193793\n", + "After hill transform: 0.9109144629056262\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 9,870.04\n", + "Adstocked value: 9,870.22\n", + "Saturated value: 0.5195\n", + "Final response: 14535.9966\n", + "Raw spend: 9870.038911936746\n", + "After adstock: 9870.215382524982\n", + "After hill transform: 0.5194694282167922\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 365,384.78\n", + "Adstocked value: 365,386.00\n", + "Saturated value: 0.9129\n", + "Final response: 493108.2153\n", + "Raw spend: 365384.77773851104\n", + "After adstock: 365385.9999607333\n", + "After hill transform: 0.9129318859368061\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 667,468.72\n", + "Adstocked value: 667,469.05\n", + "Saturated value: 0.6974\n", + "Final response: 99669.3226\n", + "Raw spend: 667468.7186327901\n", + "After adstock: 667469.0519661235\n", + "After hill transform: 0.6974389999875651\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 54,901.09\n", + "Adstocked value: 54,901.43\n", + "Saturated value: 0.9109\n", + "Final response: 61191.1666\n", + "Raw spend: 54901.0937086195\n", + "After adstock: 54901.42704195283\n", + "After hill transform: 0.9109144629056841\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 9,870.04\n", + "Adstocked value: 9,870.22\n", + "Saturated value: 0.5195\n", + "Final response: 14535.9966\n", + "Raw spend: 9870.038911936746\n", + "After adstock: 9870.215382524982\n", + "After hill transform: 0.5194694282167922\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 365,384.78\n", + "Adstocked value: 365,386.00\n", + "Saturated value: 0.9129\n", + "Final response: 493108.2153\n", + "Raw spend: 365384.77773851104\n", + "After adstock: 365385.9999607333\n", + "After hill transform: 0.9129318859368061\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 667,468.72\n", + "Adstocked value: 667,469.05\n", + "Saturated value: 0.6974\n", + "Final response: 99669.3226\n", + "Raw spend: 667468.7186327901\n", + "After adstock: 667469.0519661235\n", + "After hill transform: 0.6974389999875651\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 54,901.09\n", + "Adstocked value: 54,901.43\n", + "Saturated value: 0.9109\n", + "Final response: 61191.1666\n", + "Raw spend: 54901.093708604596\n", + "After adstock: 54901.42704193793\n", + "After hill transform: 0.9109144629056262\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 9,870.04\n", + "Adstocked value: 9,870.22\n", + "Saturated value: 0.5195\n", + "Final response: 14535.9966\n", + "Raw spend: 9870.038911951648\n", + "After adstock: 9870.215382539884\n", + "After hill transform: 0.519469428217838\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 398,106.22\n", + "Adstocked value: 398,107.45\n", + "Saturated value: 0.9313\n", + "Final response: 503034.7205\n", + "Raw spend: 398106.2227941707\n", + "After adstock: 398107.445016393\n", + "After hill transform: 0.9313096433648745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 658,423.67\n", + "Adstocked value: 658,424.00\n", + "Saturated value: 0.6957\n", + "Final response: 99427.6380\n", + "Raw spend: 658423.66910226\n", + "After adstock: 658424.0024355934\n", + "After hill transform: 0.6957478050326347\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 80,341.23\n", + "Adstocked value: 80,341.57\n", + "Saturated value: 0.9653\n", + "Final response: 64847.9022\n", + "Raw spend: 80341.2342312076\n", + "After adstock: 80341.56756454094\n", + "After hill transform: 0.9653499879080776\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 13,608.03\n", + "Adstocked value: 13,608.21\n", + "Saturated value: 0.7250\n", + "Final response: 20286.2744\n", + "Raw spend: 13608.030673876357\n", + "After adstock: 13608.207144464594\n", + "After hill transform: 0.7249657275132899\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 398,106.22\n", + "Adstocked value: 398,107.45\n", + "Saturated value: 0.9313\n", + "Final response: 503034.7205\n", + "Raw spend: 398106.2227941707\n", + "After adstock: 398107.445016393\n", + "After hill transform: 0.9313096433648745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 658,423.67\n", + "Adstocked value: 658,424.00\n", + "Saturated value: 0.6957\n", + "Final response: 99427.6380\n", + "Raw spend: 658423.66910226\n", + "After adstock: 658424.0024355934\n", + "After hill transform: 0.6957478050326347\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 80,341.23\n", + "Adstocked value: 80,341.57\n", + "Saturated value: 0.9653\n", + "Final response: 64847.9022\n", + "Raw spend: 80341.2342312076\n", + "After adstock: 80341.56756454094\n", + "After hill transform: 0.9653499879080776\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 13,608.03\n", + "Adstocked value: 13,608.21\n", + "Saturated value: 0.7250\n", + "Final response: 20286.2744\n", + "Raw spend: 13608.030673876357\n", + "After adstock: 13608.207144464594\n", + "After hill transform: 0.7249657275132899\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 398,106.22\n", + "Adstocked value: 398,107.45\n", + "Saturated value: 0.9313\n", + "Final response: 503034.7205\n", + "Raw spend: 398106.2227941856\n", + "After adstock: 398107.4450164079\n", + "After hill transform: 0.9313096433648816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 658,423.67\n", + "Adstocked value: 658,424.00\n", + "Saturated value: 0.6957\n", + "Final response: 99427.6380\n", + "Raw spend: 658423.66910226\n", + "After adstock: 658424.0024355934\n", + "After hill transform: 0.6957478050326347\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 80,341.23\n", + "Adstocked value: 80,341.57\n", + "Saturated value: 0.9653\n", + "Final response: 64847.9022\n", + "Raw spend: 80341.2342312076\n", + "After adstock: 80341.56756454094\n", + "After hill transform: 0.9653499879080776\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 13,608.03\n", + "Adstocked value: 13,608.21\n", + "Saturated value: 0.7250\n", + "Final response: 20286.2744\n", + "Raw spend: 13608.030673876357\n", + "After adstock: 13608.207144464594\n", + "After hill transform: 0.7249657275132899\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 398,106.22\n", + "Adstocked value: 398,107.45\n", + "Saturated value: 0.9313\n", + "Final response: 503034.7205\n", + "Raw spend: 398106.2227941707\n", + "After adstock: 398107.445016393\n", + "After hill transform: 0.9313096433648745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 658,423.67\n", + "Adstocked value: 658,424.00\n", + "Saturated value: 0.6957\n", + "Final response: 99427.6380\n", + "Raw spend: 658423.6691022749\n", + "After adstock: 658424.0024356083\n", + "After hill transform: 0.6957478050326374\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 80,341.23\n", + "Adstocked value: 80,341.57\n", + "Saturated value: 0.9653\n", + "Final response: 64847.9022\n", + "Raw spend: 80341.2342312076\n", + "After adstock: 80341.56756454094\n", + "After hill transform: 0.9653499879080776\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 13,608.03\n", + "Adstocked value: 13,608.21\n", + "Saturated value: 0.7250\n", + "Final response: 20286.2744\n", + "Raw spend: 13608.030673876357\n", + "After adstock: 13608.207144464594\n", + "After hill transform: 0.7249657275132899\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 398,106.22\n", + "Adstocked value: 398,107.45\n", + "Saturated value: 0.9313\n", + "Final response: 503034.7205\n", + "Raw spend: 398106.2227941707\n", + "After adstock: 398107.445016393\n", + "After hill transform: 0.9313096433648745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 658,423.67\n", + "Adstocked value: 658,424.00\n", + "Saturated value: 0.6957\n", + "Final response: 99427.6380\n", + "Raw spend: 658423.66910226\n", + "After adstock: 658424.0024355934\n", + "After hill transform: 0.6957478050326347\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 80,341.23\n", + "Adstocked value: 80,341.57\n", + "Saturated value: 0.9653\n", + "Final response: 64847.9022\n", + "Raw spend: 80341.23423122251\n", + "After adstock: 80341.56756455584\n", + "After hill transform: 0.9653499879080939\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 13,608.03\n", + "Adstocked value: 13,608.21\n", + "Saturated value: 0.7250\n", + "Final response: 20286.2744\n", + "Raw spend: 13608.030673876357\n", + "After adstock: 13608.207144464594\n", + "After hill transform: 0.7249657275132899\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 398,106.22\n", + "Adstocked value: 398,107.45\n", + "Saturated value: 0.9313\n", + "Final response: 503034.7205\n", + "Raw spend: 398106.2227941707\n", + "After adstock: 398107.445016393\n", + "After hill transform: 0.9313096433648745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 658,423.67\n", + "Adstocked value: 658,424.00\n", + "Saturated value: 0.6957\n", + "Final response: 99427.6380\n", + "Raw spend: 658423.66910226\n", + "After adstock: 658424.0024355934\n", + "After hill transform: 0.6957478050326347\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 80,341.23\n", + "Adstocked value: 80,341.57\n", + "Saturated value: 0.9653\n", + "Final response: 64847.9022\n", + "Raw spend: 80341.2342312076\n", + "After adstock: 80341.56756454094\n", + "After hill transform: 0.9653499879080776\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 13,608.03\n", + "Adstocked value: 13,608.21\n", + "Saturated value: 0.7250\n", + "Final response: 20286.2744\n", + "Raw spend: 13608.030673891259\n", + "After adstock: 13608.207144479495\n", + "After hill transform: 0.724965727513896\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 398,106.22\n", + "Adstocked value: 398,107.45\n", + "Saturated value: 0.9313\n", + "Final response: 503034.7205\n", + "Raw spend: 398106.2227941707\n", + "After adstock: 398107.445016393\n", + "After hill transform: 0.9313096433648745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 658,423.67\n", + "Adstocked value: 658,424.00\n", + "Saturated value: 0.6957\n", + "Final response: 99427.6380\n", + "Raw spend: 658423.66910226\n", + "After adstock: 658424.0024355934\n", + "After hill transform: 0.6957478050326347\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 80,341.23\n", + "Adstocked value: 80,341.57\n", + "Saturated value: 0.9653\n", + "Final response: 64847.9022\n", + "Raw spend: 80341.2342312076\n", + "After adstock: 80341.56756454094\n", + "After hill transform: 0.9653499879080776\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 13,608.03\n", + "Adstocked value: 13,608.21\n", + "Saturated value: 0.7250\n", + "Final response: 20286.2744\n", + "Raw spend: 13608.030673876357\n", + "After adstock: 13608.207144464594\n", + "After hill transform: 0.7249657275132899\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 398,106.22\n", + "Adstocked value: 398,107.45\n", + "Saturated value: 0.9313\n", + "Final response: 503034.7205\n", + "Raw spend: 398106.2227941856\n", + "After adstock: 398107.4450164079\n", + "After hill transform: 0.9313096433648816\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 658,423.67\n", + "Adstocked value: 658,424.00\n", + "Saturated value: 0.6957\n", + "Final response: 99427.6380\n", + "Raw spend: 658423.66910226\n", + "After adstock: 658424.0024355934\n", + "After hill transform: 0.6957478050326347\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 80,341.23\n", + "Adstocked value: 80,341.57\n", + "Saturated value: 0.9653\n", + "Final response: 64847.9022\n", + "Raw spend: 80341.2342312076\n", + "After adstock: 80341.56756454094\n", + "After hill transform: 0.9653499879080776\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 13,608.03\n", + "Adstocked value: 13,608.21\n", + "Saturated value: 0.7250\n", + "Final response: 20286.2744\n", + "Raw spend: 13608.030673876357\n", + "After adstock: 13608.207144464594\n", + "After hill transform: 0.7249657275132899\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 398,106.22\n", + "Adstocked value: 398,107.45\n", + "Saturated value: 0.9313\n", + "Final response: 503034.7205\n", + "Raw spend: 398106.2227941707\n", + "After adstock: 398107.445016393\n", + "After hill transform: 0.9313096433648745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 658,423.67\n", + "Adstocked value: 658,424.00\n", + "Saturated value: 0.6957\n", + "Final response: 99427.6380\n", + "Raw spend: 658423.6691022749\n", + "After adstock: 658424.0024356083\n", + "After hill transform: 0.6957478050326374\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 80,341.23\n", + "Adstocked value: 80,341.57\n", + "Saturated value: 0.9653\n", + "Final response: 64847.9022\n", + "Raw spend: 80341.2342312076\n", + "After adstock: 80341.56756454094\n", + "After hill transform: 0.9653499879080776\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 13,608.03\n", + "Adstocked value: 13,608.21\n", + "Saturated value: 0.7250\n", + "Final response: 20286.2744\n", + "Raw spend: 13608.030673876357\n", + "After adstock: 13608.207144464594\n", + "After hill transform: 0.7249657275132899\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 398,106.22\n", + "Adstocked value: 398,107.45\n", + "Saturated value: 0.9313\n", + "Final response: 503034.7205\n", + "Raw spend: 398106.2227941707\n", + "After adstock: 398107.445016393\n", + "After hill transform: 0.9313096433648745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 658,423.67\n", + "Adstocked value: 658,424.00\n", + "Saturated value: 0.6957\n", + "Final response: 99427.6380\n", + "Raw spend: 658423.66910226\n", + "After adstock: 658424.0024355934\n", + "After hill transform: 0.6957478050326347\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 80,341.23\n", + "Adstocked value: 80,341.57\n", + "Saturated value: 0.9653\n", + "Final response: 64847.9022\n", + "Raw spend: 80341.23423122251\n", + "After adstock: 80341.56756455584\n", + "After hill transform: 0.9653499879080939\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 13,608.03\n", + "Adstocked value: 13,608.21\n", + "Saturated value: 0.7250\n", + "Final response: 20286.2744\n", + "Raw spend: 13608.030673876357\n", + "After adstock: 13608.207144464594\n", + "After hill transform: 0.7249657275132899\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 398,106.22\n", + "Adstocked value: 398,107.45\n", + "Saturated value: 0.9313\n", + "Final response: 503034.7205\n", + "Raw spend: 398106.2227941707\n", + "After adstock: 398107.445016393\n", + "After hill transform: 0.9313096433648745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 658,423.67\n", + "Adstocked value: 658,424.00\n", + "Saturated value: 0.6957\n", + "Final response: 99427.6380\n", + "Raw spend: 658423.66910226\n", + "After adstock: 658424.0024355934\n", + "After hill transform: 0.6957478050326347\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 80,341.23\n", + "Adstocked value: 80,341.57\n", + "Saturated value: 0.9653\n", + "Final response: 64847.9022\n", + "Raw spend: 80341.2342312076\n", + "After adstock: 80341.56756454094\n", + "After hill transform: 0.9653499879080776\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 13,608.03\n", + "Adstocked value: 13,608.21\n", + "Saturated value: 0.7250\n", + "Final response: 20286.2744\n", + "Raw spend: 13608.030673891259\n", + "After adstock: 13608.207144479495\n", + "After hill transform: 0.724965727513896\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 433,808.39\n", + "Adstocked value: 433,809.62\n", + "Saturated value: 0.9461\n", + "Final response: 510999.4538\n", + "Raw spend: 433808.3930332923\n", + "After adstock: 433809.61525551457\n", + "After hill transform: 0.9460554106111012\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 648,517.89\n", + "Adstocked value: 648,518.22\n", + "Saturated value: 0.6939\n", + "Final response: 99158.2266\n", + "Raw spend: 648517.8900771476\n", + "After adstock: 648518.223410481\n", + "After hill transform: 0.6938625909845411\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820463\n", + "After adstock: 107986.09856153796\n", + "After hill transform: 0.9837883468769111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 17,603.84\n", + "Adstocked value: 17,604.01\n", + "Saturated value: 0.8434\n", + "Final response: 23600.3837\n", + "Raw spend: 17603.83518663264\n", + "After adstock: 17604.011657220875\n", + "After hill transform: 0.8434012603547288\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 433,808.39\n", + "Adstocked value: 433,809.62\n", + "Saturated value: 0.9461\n", + "Final response: 510999.4538\n", + "Raw spend: 433808.3930332923\n", + "After adstock: 433809.61525551457\n", + "After hill transform: 0.9460554106111012\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 648,517.89\n", + "Adstocked value: 648,518.22\n", + "Saturated value: 0.6939\n", + "Final response: 99158.2266\n", + "Raw spend: 648517.8900771476\n", + "After adstock: 648518.223410481\n", + "After hill transform: 0.6938625909845411\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820463\n", + "After adstock: 107986.09856153796\n", + "After hill transform: 0.9837883468769111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 17,603.84\n", + "Adstocked value: 17,604.01\n", + "Saturated value: 0.8434\n", + "Final response: 23600.3837\n", + "Raw spend: 17603.83518663264\n", + "After adstock: 17604.011657220875\n", + "After hill transform: 0.8434012603547288\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 433,808.39\n", + "Adstocked value: 433,809.62\n", + "Saturated value: 0.9461\n", + "Final response: 510999.4538\n", + "Raw spend: 433808.3930333072\n", + "After adstock: 433809.61525552947\n", + "After hill transform: 0.9460554106111064\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 648,517.89\n", + "Adstocked value: 648,518.22\n", + "Saturated value: 0.6939\n", + "Final response: 99158.2266\n", + "Raw spend: 648517.8900771476\n", + "After adstock: 648518.223410481\n", + "After hill transform: 0.6938625909845411\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820463\n", + "After adstock: 107986.09856153796\n", + "After hill transform: 0.9837883468769111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 17,603.84\n", + "Adstocked value: 17,604.01\n", + "Saturated value: 0.8434\n", + "Final response: 23600.3837\n", + "Raw spend: 17603.83518663264\n", + "After adstock: 17604.011657220875\n", + "After hill transform: 0.8434012603547288\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 433,808.39\n", + "Adstocked value: 433,809.62\n", + "Saturated value: 0.9461\n", + "Final response: 510999.4538\n", + "Raw spend: 433808.3930332923\n", + "After adstock: 433809.61525551457\n", + "After hill transform: 0.9460554106111012\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 648,517.89\n", + "Adstocked value: 648,518.22\n", + "Saturated value: 0.6939\n", + "Final response: 99158.2266\n", + "Raw spend: 648517.8900771625\n", + "After adstock: 648518.2234104959\n", + "After hill transform: 0.6938625909845438\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820463\n", + "After adstock: 107986.09856153796\n", + "After hill transform: 0.9837883468769111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 17,603.84\n", + "Adstocked value: 17,604.01\n", + "Saturated value: 0.8434\n", + "Final response: 23600.3837\n", + "Raw spend: 17603.83518663264\n", + "After adstock: 17604.011657220875\n", + "After hill transform: 0.8434012603547288\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 433,808.39\n", + "Adstocked value: 433,809.62\n", + "Saturated value: 0.9461\n", + "Final response: 510999.4538\n", + "Raw spend: 433808.3930332923\n", + "After adstock: 433809.61525551457\n", + "After hill transform: 0.9460554106111012\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 648,517.89\n", + "Adstocked value: 648,518.22\n", + "Saturated value: 0.6939\n", + "Final response: 99158.2266\n", + "Raw spend: 648517.8900771476\n", + "After adstock: 648518.223410481\n", + "After hill transform: 0.6938625909845411\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522818973\n", + "After adstock: 107986.09856152306\n", + "After hill transform: 0.9837883468769053\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 17,603.84\n", + "Adstocked value: 17,604.01\n", + "Saturated value: 0.8434\n", + "Final response: 23600.3837\n", + "Raw spend: 17603.83518663264\n", + "After adstock: 17604.011657220875\n", + "After hill transform: 0.8434012603547288\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 433,808.39\n", + "Adstocked value: 433,809.62\n", + "Saturated value: 0.9461\n", + "Final response: 510999.4538\n", + "Raw spend: 433808.3930332923\n", + "After adstock: 433809.61525551457\n", + "After hill transform: 0.9460554106111012\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 648,517.89\n", + "Adstocked value: 648,518.22\n", + "Saturated value: 0.6939\n", + "Final response: 99158.2266\n", + "Raw spend: 648517.8900771476\n", + "After adstock: 648518.223410481\n", + "After hill transform: 0.6938625909845411\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820463\n", + "After adstock: 107986.09856153796\n", + "After hill transform: 0.9837883468769111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 17,603.84\n", + "Adstocked value: 17,604.01\n", + "Saturated value: 0.8434\n", + "Final response: 23600.3837\n", + "Raw spend: 17603.835186647542\n", + "After adstock: 17604.011657235777\n", + "After hill transform: 0.8434012603550392\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 433,808.39\n", + "Adstocked value: 433,809.62\n", + "Saturated value: 0.9461\n", + "Final response: 510999.4538\n", + "Raw spend: 433808.3930332923\n", + "After adstock: 433809.61525551457\n", + "After hill transform: 0.9460554106111012\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 648,517.89\n", + "Adstocked value: 648,518.22\n", + "Saturated value: 0.6939\n", + "Final response: 99158.2266\n", + "Raw spend: 648517.8900771476\n", + "After adstock: 648518.223410481\n", + "After hill transform: 0.6938625909845411\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820463\n", + "After adstock: 107986.09856153796\n", + "After hill transform: 0.9837883468769111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 17,603.84\n", + "Adstocked value: 17,604.01\n", + "Saturated value: 0.8434\n", + "Final response: 23600.3837\n", + "Raw spend: 17603.83518663264\n", + "After adstock: 17604.011657220875\n", + "After hill transform: 0.8434012603547288\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 433,808.39\n", + "Adstocked value: 433,809.62\n", + "Saturated value: 0.9461\n", + "Final response: 510999.4538\n", + "Raw spend: 433808.3930333072\n", + "After adstock: 433809.61525552947\n", + "After hill transform: 0.9460554106111064\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 648,517.89\n", + "Adstocked value: 648,518.22\n", + "Saturated value: 0.6939\n", + "Final response: 99158.2266\n", + "Raw spend: 648517.8900771476\n", + "After adstock: 648518.223410481\n", + "After hill transform: 0.6938625909845411\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820463\n", + "After adstock: 107986.09856153796\n", + "After hill transform: 0.9837883468769111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 17,603.84\n", + "Adstocked value: 17,604.01\n", + "Saturated value: 0.8434\n", + "Final response: 23600.3837\n", + "Raw spend: 17603.83518663264\n", + "After adstock: 17604.011657220875\n", + "After hill transform: 0.8434012603547288\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 433,808.39\n", + "Adstocked value: 433,809.62\n", + "Saturated value: 0.9461\n", + "Final response: 510999.4538\n", + "Raw spend: 433808.3930332923\n", + "After adstock: 433809.61525551457\n", + "After hill transform: 0.9460554106111012\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 648,517.89\n", + "Adstocked value: 648,518.22\n", + "Saturated value: 0.6939\n", + "Final response: 99158.2266\n", + "Raw spend: 648517.8900771625\n", + "After adstock: 648518.2234104959\n", + "After hill transform: 0.6938625909845438\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820463\n", + "After adstock: 107986.09856153796\n", + "After hill transform: 0.9837883468769111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 17,603.84\n", + "Adstocked value: 17,604.01\n", + "Saturated value: 0.8434\n", + "Final response: 23600.3837\n", + "Raw spend: 17603.83518663264\n", + "After adstock: 17604.011657220875\n", + "After hill transform: 0.8434012603547288\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 433,808.39\n", + "Adstocked value: 433,809.62\n", + "Saturated value: 0.9461\n", + "Final response: 510999.4538\n", + "Raw spend: 433808.3930332923\n", + "After adstock: 433809.61525551457\n", + "After hill transform: 0.9460554106111012\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 648,517.89\n", + "Adstocked value: 648,518.22\n", + "Saturated value: 0.6939\n", + "Final response: 99158.2266\n", + "Raw spend: 648517.8900771476\n", + "After adstock: 648518.223410481\n", + "After hill transform: 0.6938625909845411\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522818973\n", + "After adstock: 107986.09856152306\n", + "After hill transform: 0.9837883468769053\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 17,603.84\n", + "Adstocked value: 17,604.01\n", + "Saturated value: 0.8434\n", + "Final response: 23600.3837\n", + "Raw spend: 17603.83518663264\n", + "After adstock: 17604.011657220875\n", + "After hill transform: 0.8434012603547288\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 433,808.39\n", + "Adstocked value: 433,809.62\n", + "Saturated value: 0.9461\n", + "Final response: 510999.4538\n", + "Raw spend: 433808.3930332923\n", + "After adstock: 433809.61525551457\n", + "After hill transform: 0.9460554106111012\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 648,517.89\n", + "Adstocked value: 648,518.22\n", + "Saturated value: 0.6939\n", + "Final response: 99158.2266\n", + "Raw spend: 648517.8900771476\n", + "After adstock: 648518.223410481\n", + "After hill transform: 0.6938625909845411\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820463\n", + "After adstock: 107986.09856153796\n", + "After hill transform: 0.9837883468769111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 17,603.84\n", + "Adstocked value: 17,604.01\n", + "Saturated value: 0.8434\n", + "Final response: 23600.3837\n", + "Raw spend: 17603.835186647542\n", + "After adstock: 17604.011657235777\n", + "After hill transform: 0.8434012603550392\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 432,762.06\n", + "Adstocked value: 432,763.28\n", + "Saturated value: 0.9457\n", + "Final response: 510799.3306\n", + "Raw spend: 432762.0577110057\n", + "After adstock: 432763.2799332279\n", + "After hill transform: 0.9456849060426701\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 649,073.30\n", + "Adstocked value: 649,073.64\n", + "Saturated value: 0.6940\n", + "Final response: 99173.4658\n", + "Raw spend: 649073.3047938856\n", + "After adstock: 649073.6381272189\n", + "After hill transform: 0.6939692279674364\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522810775\n", + "After adstock: 107986.09856144107\n", + "After hill transform: 0.9837883468768734\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,083.63\n", + "Adstocked value: 18,083.80\n", + "Saturated value: 0.8530\n", + "Final response: 23869.1842\n", + "Raw spend: 18083.62727327485\n", + "After adstock: 18083.803743863085\n", + "After hill transform: 0.8530073196132908\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 432,762.06\n", + "Adstocked value: 432,763.28\n", + "Saturated value: 0.9457\n", + "Final response: 510799.3306\n", + "Raw spend: 432762.0577110057\n", + "After adstock: 432763.2799332279\n", + "After hill transform: 0.9456849060426701\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 649,073.30\n", + "Adstocked value: 649,073.64\n", + "Saturated value: 0.6940\n", + "Final response: 99173.4658\n", + "Raw spend: 649073.3047938856\n", + "After adstock: 649073.6381272189\n", + "After hill transform: 0.6939692279674364\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522810775\n", + "After adstock: 107986.09856144107\n", + "After hill transform: 0.9837883468768734\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,083.63\n", + "Adstocked value: 18,083.80\n", + "Saturated value: 0.8530\n", + "Final response: 23869.1842\n", + "Raw spend: 18083.62727327485\n", + "After adstock: 18083.803743863085\n", + "After hill transform: 0.8530073196132908\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 432,762.06\n", + "Adstocked value: 432,763.28\n", + "Saturated value: 0.9457\n", + "Final response: 510799.3306\n", + "Raw spend: 432762.0577110206\n", + "After adstock: 432763.2799332428\n", + "After hill transform: 0.9456849060426754\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 649,073.30\n", + "Adstocked value: 649,073.64\n", + "Saturated value: 0.6940\n", + "Final response: 99173.4658\n", + "Raw spend: 649073.3047938856\n", + "After adstock: 649073.6381272189\n", + "After hill transform: 0.6939692279674364\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522810775\n", + "After adstock: 107986.09856144107\n", + "After hill transform: 0.9837883468768734\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,083.63\n", + "Adstocked value: 18,083.80\n", + "Saturated value: 0.8530\n", + "Final response: 23869.1842\n", + "Raw spend: 18083.62727327485\n", + "After adstock: 18083.803743863085\n", + "After hill transform: 0.8530073196132908\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 432,762.06\n", + "Adstocked value: 432,763.28\n", + "Saturated value: 0.9457\n", + "Final response: 510799.3306\n", + "Raw spend: 432762.0577110057\n", + "After adstock: 432763.2799332279\n", + "After hill transform: 0.9456849060426701\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 649,073.30\n", + "Adstocked value: 649,073.64\n", + "Saturated value: 0.6940\n", + "Final response: 99173.4658\n", + "Raw spend: 649073.3047939005\n", + "After adstock: 649073.6381272338\n", + "After hill transform: 0.6939692279674393\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522810775\n", + "After adstock: 107986.09856144107\n", + "After hill transform: 0.9837883468768734\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,083.63\n", + "Adstocked value: 18,083.80\n", + "Saturated value: 0.8530\n", + "Final response: 23869.1842\n", + "Raw spend: 18083.62727327485\n", + "After adstock: 18083.803743863085\n", + "After hill transform: 0.8530073196132908\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 432,762.06\n", + "Adstocked value: 432,763.28\n", + "Saturated value: 0.9457\n", + "Final response: 510799.3306\n", + "Raw spend: 432762.0577110057\n", + "After adstock: 432763.2799332279\n", + "After hill transform: 0.9456849060426701\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 649,073.30\n", + "Adstocked value: 649,073.64\n", + "Saturated value: 0.6940\n", + "Final response: 99173.4658\n", + "Raw spend: 649073.3047938856\n", + "After adstock: 649073.6381272189\n", + "After hill transform: 0.6939692279674364\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812265\n", + "After adstock: 107986.09856145598\n", + "After hill transform: 0.9837883468768792\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,083.63\n", + "Adstocked value: 18,083.80\n", + "Saturated value: 0.8530\n", + "Final response: 23869.1842\n", + "Raw spend: 18083.62727327485\n", + "After adstock: 18083.803743863085\n", + "After hill transform: 0.8530073196132908\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 432,762.06\n", + "Adstocked value: 432,763.28\n", + "Saturated value: 0.9457\n", + "Final response: 510799.3306\n", + "Raw spend: 432762.0577110057\n", + "After adstock: 432763.2799332279\n", + "After hill transform: 0.9456849060426701\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 649,073.30\n", + "Adstocked value: 649,073.64\n", + "Saturated value: 0.6940\n", + "Final response: 99173.4658\n", + "Raw spend: 649073.3047938856\n", + "After adstock: 649073.6381272189\n", + "After hill transform: 0.6939692279674364\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522810775\n", + "After adstock: 107986.09856144107\n", + "After hill transform: 0.9837883468768734\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,083.63\n", + "Adstocked value: 18,083.80\n", + "Saturated value: 0.8530\n", + "Final response: 23869.1842\n", + "Raw spend: 18083.627273289752\n", + "After adstock: 18083.803743877987\n", + "After hill transform: 0.8530073196135776\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 432,762.06\n", + "Adstocked value: 432,763.28\n", + "Saturated value: 0.9457\n", + "Final response: 510799.3306\n", + "Raw spend: 432762.0577110057\n", + "After adstock: 432763.2799332279\n", + "After hill transform: 0.9456849060426701\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 649,073.30\n", + "Adstocked value: 649,073.64\n", + "Saturated value: 0.6940\n", + "Final response: 99173.4658\n", + "Raw spend: 649073.3047938856\n", + "After adstock: 649073.6381272189\n", + "After hill transform: 0.6939692279674364\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522810775\n", + "After adstock: 107986.09856144107\n", + "After hill transform: 0.9837883468768734\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,083.63\n", + "Adstocked value: 18,083.80\n", + "Saturated value: 0.8530\n", + "Final response: 23869.1842\n", + "Raw spend: 18083.62727327485\n", + "After adstock: 18083.803743863085\n", + "After hill transform: 0.8530073196132908\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 432,762.06\n", + "Adstocked value: 432,763.28\n", + "Saturated value: 0.9457\n", + "Final response: 510799.3306\n", + "Raw spend: 432762.0577110206\n", + "After adstock: 432763.2799332428\n", + "After hill transform: 0.9456849060426754\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 649,073.30\n", + "Adstocked value: 649,073.64\n", + "Saturated value: 0.6940\n", + "Final response: 99173.4658\n", + "Raw spend: 649073.3047938856\n", + "After adstock: 649073.6381272189\n", + "After hill transform: 0.6939692279674364\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522810775\n", + "After adstock: 107986.09856144107\n", + "After hill transform: 0.9837883468768734\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,083.63\n", + "Adstocked value: 18,083.80\n", + "Saturated value: 0.8530\n", + "Final response: 23869.1842\n", + "Raw spend: 18083.62727327485\n", + "After adstock: 18083.803743863085\n", + "After hill transform: 0.8530073196132908\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 432,762.06\n", + "Adstocked value: 432,763.28\n", + "Saturated value: 0.9457\n", + "Final response: 510799.3306\n", + "Raw spend: 432762.0577110057\n", + "After adstock: 432763.2799332279\n", + "After hill transform: 0.9456849060426701\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 649,073.30\n", + "Adstocked value: 649,073.64\n", + "Saturated value: 0.6940\n", + "Final response: 99173.4658\n", + "Raw spend: 649073.3047939005\n", + "After adstock: 649073.6381272338\n", + "After hill transform: 0.6939692279674393\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522810775\n", + "After adstock: 107986.09856144107\n", + "After hill transform: 0.9837883468768734\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,083.63\n", + "Adstocked value: 18,083.80\n", + "Saturated value: 0.8530\n", + "Final response: 23869.1842\n", + "Raw spend: 18083.62727327485\n", + "After adstock: 18083.803743863085\n", + "After hill transform: 0.8530073196132908\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 432,762.06\n", + "Adstocked value: 432,763.28\n", + "Saturated value: 0.9457\n", + "Final response: 510799.3306\n", + "Raw spend: 432762.0577110057\n", + "After adstock: 432763.2799332279\n", + "After hill transform: 0.9456849060426701\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 649,073.30\n", + "Adstocked value: 649,073.64\n", + "Saturated value: 0.6940\n", + "Final response: 99173.4658\n", + "Raw spend: 649073.3047938856\n", + "After adstock: 649073.6381272189\n", + "After hill transform: 0.6939692279674364\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812265\n", + "After adstock: 107986.09856145598\n", + "After hill transform: 0.9837883468768792\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,083.63\n", + "Adstocked value: 18,083.80\n", + "Saturated value: 0.8530\n", + "Final response: 23869.1842\n", + "Raw spend: 18083.62727327485\n", + "After adstock: 18083.803743863085\n", + "After hill transform: 0.8530073196132908\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 432,762.06\n", + "Adstocked value: 432,763.28\n", + "Saturated value: 0.9457\n", + "Final response: 510799.3306\n", + "Raw spend: 432762.0577110057\n", + "After adstock: 432763.2799332279\n", + "After hill transform: 0.9456849060426701\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 649,073.30\n", + "Adstocked value: 649,073.64\n", + "Saturated value: 0.6940\n", + "Final response: 99173.4658\n", + "Raw spend: 649073.3047938856\n", + "After adstock: 649073.6381272189\n", + "After hill transform: 0.6939692279674364\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522810775\n", + "After adstock: 107986.09856144107\n", + "After hill transform: 0.9837883468768734\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 18,083.63\n", + "Adstocked value: 18,083.80\n", + "Saturated value: 0.8530\n", + "Final response: 23869.1842\n", + "Raw spend: 18083.627273289752\n", + "After adstock: 18083.803743877987\n", + "After hill transform: 0.8530073196135776\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 429,354.43\n", + "Adstocked value: 429,355.66\n", + "Saturated value: 0.9445\n", + "Final response: 510135.1175\n", + "Raw spend: 429354.4347835111\n", + "After adstock: 429355.65700573334\n", + "After hill transform: 0.9444551936157388\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 650,882.43\n", + "Adstocked value: 650,882.76\n", + "Saturated value: 0.6943\n", + "Final response: 99222.9930\n", + "Raw spend: 650882.4284583644\n", + "After adstock: 650882.7617916978\n", + "After hill transform: 0.6943157959420673\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522802767\n", + "After adstock: 107986.098561361\n", + "After hill transform: 0.9837883468768422\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,646.89\n", + "Adstocked value: 19,647.06\n", + "Saturated value: 0.8796\n", + "Final response: 24612.8548\n", + "Raw spend: 19646.88630547292\n", + "After adstock: 19647.062776061153\n", + "After hill transform: 0.8795836961639629\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 429,354.43\n", + "Adstocked value: 429,355.66\n", + "Saturated value: 0.9445\n", + "Final response: 510135.1175\n", + "Raw spend: 429354.4347835111\n", + "After adstock: 429355.65700573334\n", + "After hill transform: 0.9444551936157388\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 650,882.43\n", + "Adstocked value: 650,882.76\n", + "Saturated value: 0.6943\n", + "Final response: 99222.9930\n", + "Raw spend: 650882.4284583644\n", + "After adstock: 650882.7617916978\n", + "After hill transform: 0.6943157959420673\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522802767\n", + "After adstock: 107986.098561361\n", + "After hill transform: 0.9837883468768422\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,646.89\n", + "Adstocked value: 19,647.06\n", + "Saturated value: 0.8796\n", + "Final response: 24612.8548\n", + "Raw spend: 19646.88630547292\n", + "After adstock: 19647.062776061153\n", + "After hill transform: 0.8795836961639629\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 429,354.43\n", + "Adstocked value: 429,355.66\n", + "Saturated value: 0.9445\n", + "Final response: 510135.1175\n", + "Raw spend: 429354.434783526\n", + "After adstock: 429355.65700574825\n", + "After hill transform: 0.9444551936157443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 650,882.43\n", + "Adstocked value: 650,882.76\n", + "Saturated value: 0.6943\n", + "Final response: 99222.9930\n", + "Raw spend: 650882.4284583644\n", + "After adstock: 650882.7617916978\n", + "After hill transform: 0.6943157959420673\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522802767\n", + "After adstock: 107986.098561361\n", + "After hill transform: 0.9837883468768422\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,646.89\n", + "Adstocked value: 19,647.06\n", + "Saturated value: 0.8796\n", + "Final response: 24612.8548\n", + "Raw spend: 19646.88630547292\n", + "After adstock: 19647.062776061153\n", + "After hill transform: 0.8795836961639629\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 429,354.43\n", + "Adstocked value: 429,355.66\n", + "Saturated value: 0.9445\n", + "Final response: 510135.1175\n", + "Raw spend: 429354.4347835111\n", + "After adstock: 429355.65700573334\n", + "After hill transform: 0.9444551936157388\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 650,882.43\n", + "Adstocked value: 650,882.76\n", + "Saturated value: 0.6943\n", + "Final response: 99222.9930\n", + "Raw spend: 650882.4284583793\n", + "After adstock: 650882.7617917127\n", + "After hill transform: 0.69431579594207\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522802767\n", + "After adstock: 107986.098561361\n", + "After hill transform: 0.9837883468768422\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,646.89\n", + "Adstocked value: 19,647.06\n", + "Saturated value: 0.8796\n", + "Final response: 24612.8548\n", + "Raw spend: 19646.88630547292\n", + "After adstock: 19647.062776061153\n", + "After hill transform: 0.8795836961639629\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 429,354.43\n", + "Adstocked value: 429,355.66\n", + "Saturated value: 0.9445\n", + "Final response: 510135.1175\n", + "Raw spend: 429354.4347835111\n", + "After adstock: 429355.65700573334\n", + "After hill transform: 0.9444551936157388\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 650,882.43\n", + "Adstocked value: 650,882.76\n", + "Saturated value: 0.6943\n", + "Final response: 99222.9930\n", + "Raw spend: 650882.4284583644\n", + "After adstock: 650882.7617916978\n", + "After hill transform: 0.6943157959420673\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522804257\n", + "After adstock: 107986.0985613759\n", + "After hill transform: 0.983788346876848\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,646.89\n", + "Adstocked value: 19,647.06\n", + "Saturated value: 0.8796\n", + "Final response: 24612.8548\n", + "Raw spend: 19646.88630547292\n", + "After adstock: 19647.062776061153\n", + "After hill transform: 0.8795836961639629\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 429,354.43\n", + "Adstocked value: 429,355.66\n", + "Saturated value: 0.9445\n", + "Final response: 510135.1175\n", + "Raw spend: 429354.4347835111\n", + "After adstock: 429355.65700573334\n", + "After hill transform: 0.9444551936157388\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 650,882.43\n", + "Adstocked value: 650,882.76\n", + "Saturated value: 0.6943\n", + "Final response: 99222.9930\n", + "Raw spend: 650882.4284583644\n", + "After adstock: 650882.7617916978\n", + "After hill transform: 0.6943157959420673\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522802767\n", + "After adstock: 107986.098561361\n", + "After hill transform: 0.9837883468768422\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,646.89\n", + "Adstocked value: 19,647.06\n", + "Saturated value: 0.8796\n", + "Final response: 24612.8548\n", + "Raw spend: 19646.88630548782\n", + "After adstock: 19647.062776076054\n", + "After hill transform: 0.8795836961641859\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 429,354.43\n", + "Adstocked value: 429,355.66\n", + "Saturated value: 0.9445\n", + "Final response: 510135.1175\n", + "Raw spend: 429354.4347835111\n", + "After adstock: 429355.65700573334\n", + "After hill transform: 0.9444551936157388\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 650,882.43\n", + "Adstocked value: 650,882.76\n", + "Saturated value: 0.6943\n", + "Final response: 99222.9930\n", + "Raw spend: 650882.4284583644\n", + "After adstock: 650882.7617916978\n", + "After hill transform: 0.6943157959420673\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522802767\n", + "After adstock: 107986.098561361\n", + "After hill transform: 0.9837883468768422\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,646.89\n", + "Adstocked value: 19,647.06\n", + "Saturated value: 0.8796\n", + "Final response: 24612.8548\n", + "Raw spend: 19646.88630547292\n", + "After adstock: 19647.062776061153\n", + "After hill transform: 0.8795836961639629\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 429,354.43\n", + "Adstocked value: 429,355.66\n", + "Saturated value: 0.9445\n", + "Final response: 510135.1175\n", + "Raw spend: 429354.434783526\n", + "After adstock: 429355.65700574825\n", + "After hill transform: 0.9444551936157443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 650,882.43\n", + "Adstocked value: 650,882.76\n", + "Saturated value: 0.6943\n", + "Final response: 99222.9930\n", + "Raw spend: 650882.4284583644\n", + "After adstock: 650882.7617916978\n", + "After hill transform: 0.6943157959420673\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522802767\n", + "After adstock: 107986.098561361\n", + "After hill transform: 0.9837883468768422\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,646.89\n", + "Adstocked value: 19,647.06\n", + "Saturated value: 0.8796\n", + "Final response: 24612.8548\n", + "Raw spend: 19646.88630547292\n", + "After adstock: 19647.062776061153\n", + "After hill transform: 0.8795836961639629\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 429,354.43\n", + "Adstocked value: 429,355.66\n", + "Saturated value: 0.9445\n", + "Final response: 510135.1175\n", + "Raw spend: 429354.4347835111\n", + "After adstock: 429355.65700573334\n", + "After hill transform: 0.9444551936157388\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 650,882.43\n", + "Adstocked value: 650,882.76\n", + "Saturated value: 0.6943\n", + "Final response: 99222.9930\n", + "Raw spend: 650882.4284583793\n", + "After adstock: 650882.7617917127\n", + "After hill transform: 0.69431579594207\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522802767\n", + "After adstock: 107986.098561361\n", + "After hill transform: 0.9837883468768422\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,646.89\n", + "Adstocked value: 19,647.06\n", + "Saturated value: 0.8796\n", + "Final response: 24612.8548\n", + "Raw spend: 19646.88630547292\n", + "After adstock: 19647.062776061153\n", + "After hill transform: 0.8795836961639629\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 429,354.43\n", + "Adstocked value: 429,355.66\n", + "Saturated value: 0.9445\n", + "Final response: 510135.1175\n", + "Raw spend: 429354.4347835111\n", + "After adstock: 429355.65700573334\n", + "After hill transform: 0.9444551936157388\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 650,882.43\n", + "Adstocked value: 650,882.76\n", + "Saturated value: 0.6943\n", + "Final response: 99222.9930\n", + "Raw spend: 650882.4284583644\n", + "After adstock: 650882.7617916978\n", + "After hill transform: 0.6943157959420673\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522804257\n", + "After adstock: 107986.0985613759\n", + "After hill transform: 0.983788346876848\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,646.89\n", + "Adstocked value: 19,647.06\n", + "Saturated value: 0.8796\n", + "Final response: 24612.8548\n", + "Raw spend: 19646.88630547292\n", + "After adstock: 19647.062776061153\n", + "After hill transform: 0.8795836961639629\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 429,354.43\n", + "Adstocked value: 429,355.66\n", + "Saturated value: 0.9445\n", + "Final response: 510135.1175\n", + "Raw spend: 429354.4347835111\n", + "After adstock: 429355.65700573334\n", + "After hill transform: 0.9444551936157388\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 650,882.43\n", + "Adstocked value: 650,882.76\n", + "Saturated value: 0.6943\n", + "Final response: 99222.9930\n", + "Raw spend: 650882.4284583644\n", + "After adstock: 650882.7617916978\n", + "After hill transform: 0.6943157959420673\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522802767\n", + "After adstock: 107986.098561361\n", + "After hill transform: 0.9837883468768422\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,646.89\n", + "Adstocked value: 19,647.06\n", + "Saturated value: 0.8796\n", + "Final response: 24612.8548\n", + "Raw spend: 19646.88630548782\n", + "After adstock: 19647.062776076054\n", + "After hill transform: 0.8795836961641859\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,688.56\n", + "Adstocked value: 428,689.78\n", + "Saturated value: 0.9442\n", + "Final response: 510003.0579\n", + "Raw spend: 428688.55979758134\n", + "After adstock: 428689.7820198036\n", + "After hill transform: 0.9442107007976184\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,236.17\n", + "Adstocked value: 651,236.50\n", + "Saturated value: 0.6944\n", + "Final response: 99232.6574\n", + "Raw spend: 651236.1693703783\n", + "After adstock: 651236.5027037116\n", + "After hill transform: 0.6943834227114968\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,953.05\n", + "Adstocked value: 19,953.23\n", + "Saturated value: 0.8841\n", + "Final response: 24737.9903\n", + "Raw spend: 19953.05194172895\n", + "After adstock: 19953.228412317185\n", + "After hill transform: 0.8840556325080513\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,688.56\n", + "Adstocked value: 428,689.78\n", + "Saturated value: 0.9442\n", + "Final response: 510003.0579\n", + "Raw spend: 428688.55979758134\n", + "After adstock: 428689.7820198036\n", + "After hill transform: 0.9442107007976184\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,236.17\n", + "Adstocked value: 651,236.50\n", + "Saturated value: 0.6944\n", + "Final response: 99232.6574\n", + "Raw spend: 651236.1693703783\n", + "After adstock: 651236.5027037116\n", + "After hill transform: 0.6943834227114968\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,953.05\n", + "Adstocked value: 19,953.23\n", + "Saturated value: 0.8841\n", + "Final response: 24737.9903\n", + "Raw spend: 19953.05194172895\n", + "After adstock: 19953.228412317185\n", + "After hill transform: 0.8840556325080513\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,688.56\n", + "Adstocked value: 428,689.78\n", + "Saturated value: 0.9442\n", + "Final response: 510003.0579\n", + "Raw spend: 428688.55979759624\n", + "After adstock: 428689.7820198185\n", + "After hill transform: 0.9442107007976239\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,236.17\n", + "Adstocked value: 651,236.50\n", + "Saturated value: 0.6944\n", + "Final response: 99232.6574\n", + "Raw spend: 651236.1693703783\n", + "After adstock: 651236.5027037116\n", + "After hill transform: 0.6943834227114968\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,953.05\n", + "Adstocked value: 19,953.23\n", + "Saturated value: 0.8841\n", + "Final response: 24737.9903\n", + "Raw spend: 19953.05194172895\n", + "After adstock: 19953.228412317185\n", + "After hill transform: 0.8840556325080513\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,688.56\n", + "Adstocked value: 428,689.78\n", + "Saturated value: 0.9442\n", + "Final response: 510003.0579\n", + "Raw spend: 428688.55979758134\n", + "After adstock: 428689.7820198036\n", + "After hill transform: 0.9442107007976184\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,236.17\n", + "Adstocked value: 651,236.50\n", + "Saturated value: 0.6944\n", + "Final response: 99232.6574\n", + "Raw spend: 651236.1693703932\n", + "After adstock: 651236.5027037265\n", + "After hill transform: 0.6943834227114997\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,953.05\n", + "Adstocked value: 19,953.23\n", + "Saturated value: 0.8841\n", + "Final response: 24737.9903\n", + "Raw spend: 19953.05194172895\n", + "After adstock: 19953.228412317185\n", + "After hill transform: 0.8840556325080513\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,688.56\n", + "Adstocked value: 428,689.78\n", + "Saturated value: 0.9442\n", + "Final response: 510003.0579\n", + "Raw spend: 428688.55979758134\n", + "After adstock: 428689.7820198036\n", + "After hill transform: 0.9442107007976184\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,236.17\n", + "Adstocked value: 651,236.50\n", + "Saturated value: 0.6944\n", + "Final response: 99232.6574\n", + "Raw spend: 651236.1693703783\n", + "After adstock: 651236.5027037116\n", + "After hill transform: 0.6943834227114968\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,953.05\n", + "Adstocked value: 19,953.23\n", + "Saturated value: 0.8841\n", + "Final response: 24737.9903\n", + "Raw spend: 19953.05194172895\n", + "After adstock: 19953.228412317185\n", + "After hill transform: 0.8840556325080513\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,688.56\n", + "Adstocked value: 428,689.78\n", + "Saturated value: 0.9442\n", + "Final response: 510003.0579\n", + "Raw spend: 428688.55979758134\n", + "After adstock: 428689.7820198036\n", + "After hill transform: 0.9442107007976184\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,236.17\n", + "Adstocked value: 651,236.50\n", + "Saturated value: 0.6944\n", + "Final response: 99232.6574\n", + "Raw spend: 651236.1693703783\n", + "After adstock: 651236.5027037116\n", + "After hill transform: 0.6943834227114968\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,953.05\n", + "Adstocked value: 19,953.23\n", + "Saturated value: 0.8841\n", + "Final response: 24737.9903\n", + "Raw spend: 19953.05194174385\n", + "After adstock: 19953.228412332086\n", + "After hill transform: 0.8840556325082638\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,688.56\n", + "Adstocked value: 428,689.78\n", + "Saturated value: 0.9442\n", + "Final response: 510003.0579\n", + "Raw spend: 428688.55979758134\n", + "After adstock: 428689.7820198036\n", + "After hill transform: 0.9442107007976184\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,236.17\n", + "Adstocked value: 651,236.50\n", + "Saturated value: 0.6944\n", + "Final response: 99232.6574\n", + "Raw spend: 651236.1693703783\n", + "After adstock: 651236.5027037116\n", + "After hill transform: 0.6943834227114968\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,953.05\n", + "Adstocked value: 19,953.23\n", + "Saturated value: 0.8841\n", + "Final response: 24737.9903\n", + "Raw spend: 19953.05194172895\n", + "After adstock: 19953.228412317185\n", + "After hill transform: 0.8840556325080513\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,688.56\n", + "Adstocked value: 428,689.78\n", + "Saturated value: 0.9442\n", + "Final response: 510003.0579\n", + "Raw spend: 428688.55979759624\n", + "After adstock: 428689.7820198185\n", + "After hill transform: 0.9442107007976239\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,236.17\n", + "Adstocked value: 651,236.50\n", + "Saturated value: 0.6944\n", + "Final response: 99232.6574\n", + "Raw spend: 651236.1693703783\n", + "After adstock: 651236.5027037116\n", + "After hill transform: 0.6943834227114968\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,953.05\n", + "Adstocked value: 19,953.23\n", + "Saturated value: 0.8841\n", + "Final response: 24737.9903\n", + "Raw spend: 19953.05194172895\n", + "After adstock: 19953.228412317185\n", + "After hill transform: 0.8840556325080513\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,688.56\n", + "Adstocked value: 428,689.78\n", + "Saturated value: 0.9442\n", + "Final response: 510003.0579\n", + "Raw spend: 428688.55979758134\n", + "After adstock: 428689.7820198036\n", + "After hill transform: 0.9442107007976184\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,236.17\n", + "Adstocked value: 651,236.50\n", + "Saturated value: 0.6944\n", + "Final response: 99232.6574\n", + "Raw spend: 651236.1693703932\n", + "After adstock: 651236.5027037265\n", + "After hill transform: 0.6943834227114997\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,953.05\n", + "Adstocked value: 19,953.23\n", + "Saturated value: 0.8841\n", + "Final response: 24737.9903\n", + "Raw spend: 19953.05194172895\n", + "After adstock: 19953.228412317185\n", + "After hill transform: 0.8840556325080513\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,688.56\n", + "Adstocked value: 428,689.78\n", + "Saturated value: 0.9442\n", + "Final response: 510003.0579\n", + "Raw spend: 428688.55979758134\n", + "After adstock: 428689.7820198036\n", + "After hill transform: 0.9442107007976184\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,236.17\n", + "Adstocked value: 651,236.50\n", + "Saturated value: 0.6944\n", + "Final response: 99232.6574\n", + "Raw spend: 651236.1693703783\n", + "After adstock: 651236.5027037116\n", + "After hill transform: 0.6943834227114968\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,953.05\n", + "Adstocked value: 19,953.23\n", + "Saturated value: 0.8841\n", + "Final response: 24737.9903\n", + "Raw spend: 19953.05194172895\n", + "After adstock: 19953.228412317185\n", + "After hill transform: 0.8840556325080513\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,688.56\n", + "Adstocked value: 428,689.78\n", + "Saturated value: 0.9442\n", + "Final response: 510003.0579\n", + "Raw spend: 428688.55979758134\n", + "After adstock: 428689.7820198036\n", + "After hill transform: 0.9442107007976184\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,236.17\n", + "Adstocked value: 651,236.50\n", + "Saturated value: 0.6944\n", + "Final response: 99232.6574\n", + "Raw spend: 651236.1693703783\n", + "After adstock: 651236.5027037116\n", + "After hill transform: 0.6943834227114968\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,953.05\n", + "Adstocked value: 19,953.23\n", + "Saturated value: 0.8841\n", + "Final response: 24737.9903\n", + "Raw spend: 19953.05194174385\n", + "After adstock: 19953.228412332086\n", + "After hill transform: 0.8840556325082638\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,836.94\n", + "Adstocked value: 428,838.16\n", + "Saturated value: 0.9443\n", + "Final response: 510032.5503\n", + "Raw spend: 428836.93912004924\n", + "After adstock: 428838.1613422715\n", + "After hill transform: 0.9442653024483867\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,157.58\n", + "Adstocked value: 651,157.92\n", + "Saturated value: 0.6944\n", + "Final response: 99230.5110\n", + "Raw spend: 651157.5839436261\n", + "After adstock: 651157.9172769595\n", + "After hill transform: 0.694368402962657\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,885.57\n", + "Adstocked value: 19,885.75\n", + "Saturated value: 0.8831\n", + "Final response: 24710.9260\n", + "Raw spend: 19885.572331045\n", + "After adstock: 19885.748801633235\n", + "After hill transform: 0.8830884430340699\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,836.94\n", + "Adstocked value: 428,838.16\n", + "Saturated value: 0.9443\n", + "Final response: 510032.5503\n", + "Raw spend: 428836.93912004924\n", + "After adstock: 428838.1613422715\n", + "After hill transform: 0.9442653024483867\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,157.58\n", + "Adstocked value: 651,157.92\n", + "Saturated value: 0.6944\n", + "Final response: 99230.5110\n", + "Raw spend: 651157.5839436261\n", + "After adstock: 651157.9172769595\n", + "After hill transform: 0.694368402962657\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,885.57\n", + "Adstocked value: 19,885.75\n", + "Saturated value: 0.8831\n", + "Final response: 24710.9260\n", + "Raw spend: 19885.572331045\n", + "After adstock: 19885.748801633235\n", + "After hill transform: 0.8830884430340699\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,836.94\n", + "Adstocked value: 428,838.16\n", + "Saturated value: 0.9443\n", + "Final response: 510032.5503\n", + "Raw spend: 428836.93912006414\n", + "After adstock: 428838.1613422864\n", + "After hill transform: 0.9442653024483921\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,157.58\n", + "Adstocked value: 651,157.92\n", + "Saturated value: 0.6944\n", + "Final response: 99230.5110\n", + "Raw spend: 651157.5839436261\n", + "After adstock: 651157.9172769595\n", + "After hill transform: 0.694368402962657\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,885.57\n", + "Adstocked value: 19,885.75\n", + "Saturated value: 0.8831\n", + "Final response: 24710.9260\n", + "Raw spend: 19885.572331045\n", + "After adstock: 19885.748801633235\n", + "After hill transform: 0.8830884430340699\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,836.94\n", + "Adstocked value: 428,838.16\n", + "Saturated value: 0.9443\n", + "Final response: 510032.5503\n", + "Raw spend: 428836.93912004924\n", + "After adstock: 428838.1613422715\n", + "After hill transform: 0.9442653024483867\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,157.58\n", + "Adstocked value: 651,157.92\n", + "Saturated value: 0.6944\n", + "Final response: 99230.5110\n", + "Raw spend: 651157.583943641\n", + "After adstock: 651157.9172769744\n", + "After hill transform: 0.6943684029626599\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,885.57\n", + "Adstocked value: 19,885.75\n", + "Saturated value: 0.8831\n", + "Final response: 24710.9260\n", + "Raw spend: 19885.572331045\n", + "After adstock: 19885.748801633235\n", + "After hill transform: 0.8830884430340699\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,836.94\n", + "Adstocked value: 428,838.16\n", + "Saturated value: 0.9443\n", + "Final response: 510032.5503\n", + "Raw spend: 428836.93912004924\n", + "After adstock: 428838.1613422715\n", + "After hill transform: 0.9442653024483867\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,157.58\n", + "Adstocked value: 651,157.92\n", + "Saturated value: 0.6944\n", + "Final response: 99230.5110\n", + "Raw spend: 651157.5839436261\n", + "After adstock: 651157.9172769595\n", + "After hill transform: 0.694368402962657\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,885.57\n", + "Adstocked value: 19,885.75\n", + "Saturated value: 0.8831\n", + "Final response: 24710.9260\n", + "Raw spend: 19885.572331045\n", + "After adstock: 19885.748801633235\n", + "After hill transform: 0.8830884430340699\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,836.94\n", + "Adstocked value: 428,838.16\n", + "Saturated value: 0.9443\n", + "Final response: 510032.5503\n", + "Raw spend: 428836.93912004924\n", + "After adstock: 428838.1613422715\n", + "After hill transform: 0.9442653024483867\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,157.58\n", + "Adstocked value: 651,157.92\n", + "Saturated value: 0.6944\n", + "Final response: 99230.5110\n", + "Raw spend: 651157.5839436261\n", + "After adstock: 651157.9172769595\n", + "After hill transform: 0.694368402962657\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,885.57\n", + "Adstocked value: 19,885.75\n", + "Saturated value: 0.8831\n", + "Final response: 24710.9260\n", + "Raw spend: 19885.572331059902\n", + "After adstock: 19885.748801648137\n", + "After hill transform: 0.8830884430342846\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,836.94\n", + "Adstocked value: 428,838.16\n", + "Saturated value: 0.9443\n", + "Final response: 510032.5503\n", + "Raw spend: 428836.93912004924\n", + "After adstock: 428838.1613422715\n", + "After hill transform: 0.9442653024483867\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,157.58\n", + "Adstocked value: 651,157.92\n", + "Saturated value: 0.6944\n", + "Final response: 99230.5110\n", + "Raw spend: 651157.5839436261\n", + "After adstock: 651157.9172769595\n", + "After hill transform: 0.694368402962657\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,885.57\n", + "Adstocked value: 19,885.75\n", + "Saturated value: 0.8831\n", + "Final response: 24710.9260\n", + "Raw spend: 19885.572331045\n", + "After adstock: 19885.748801633235\n", + "After hill transform: 0.8830884430340699\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,836.94\n", + "Adstocked value: 428,838.16\n", + "Saturated value: 0.9443\n", + "Final response: 510032.5503\n", + "Raw spend: 428836.93912006414\n", + "After adstock: 428838.1613422864\n", + "After hill transform: 0.9442653024483921\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,157.58\n", + "Adstocked value: 651,157.92\n", + "Saturated value: 0.6944\n", + "Final response: 99230.5110\n", + "Raw spend: 651157.5839436261\n", + "After adstock: 651157.9172769595\n", + "After hill transform: 0.694368402962657\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,885.57\n", + "Adstocked value: 19,885.75\n", + "Saturated value: 0.8831\n", + "Final response: 24710.9260\n", + "Raw spend: 19885.572331045\n", + "After adstock: 19885.748801633235\n", + "After hill transform: 0.8830884430340699\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,836.94\n", + "Adstocked value: 428,838.16\n", + "Saturated value: 0.9443\n", + "Final response: 510032.5503\n", + "Raw spend: 428836.93912004924\n", + "After adstock: 428838.1613422715\n", + "After hill transform: 0.9442653024483867\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,157.58\n", + "Adstocked value: 651,157.92\n", + "Saturated value: 0.6944\n", + "Final response: 99230.5110\n", + "Raw spend: 651157.583943641\n", + "After adstock: 651157.9172769744\n", + "After hill transform: 0.6943684029626599\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,885.57\n", + "Adstocked value: 19,885.75\n", + "Saturated value: 0.8831\n", + "Final response: 24710.9260\n", + "Raw spend: 19885.572331045\n", + "After adstock: 19885.748801633235\n", + "After hill transform: 0.8830884430340699\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,836.94\n", + "Adstocked value: 428,838.16\n", + "Saturated value: 0.9443\n", + "Final response: 510032.5503\n", + "Raw spend: 428836.93912004924\n", + "After adstock: 428838.1613422715\n", + "After hill transform: 0.9442653024483867\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,157.58\n", + "Adstocked value: 651,157.92\n", + "Saturated value: 0.6944\n", + "Final response: 99230.5110\n", + "Raw spend: 651157.5839436261\n", + "After adstock: 651157.9172769595\n", + "After hill transform: 0.694368402962657\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,885.57\n", + "Adstocked value: 19,885.75\n", + "Saturated value: 0.8831\n", + "Final response: 24710.9260\n", + "Raw spend: 19885.572331045\n", + "After adstock: 19885.748801633235\n", + "After hill transform: 0.8830884430340699\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,836.94\n", + "Adstocked value: 428,838.16\n", + "Saturated value: 0.9443\n", + "Final response: 510032.5503\n", + "Raw spend: 428836.93912004924\n", + "After adstock: 428838.1613422715\n", + "After hill transform: 0.9442653024483867\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,157.58\n", + "Adstocked value: 651,157.92\n", + "Saturated value: 0.6944\n", + "Final response: 99230.5110\n", + "Raw spend: 651157.5839436261\n", + "After adstock: 651157.9172769595\n", + "After hill transform: 0.694368402962657\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,885.57\n", + "Adstocked value: 19,885.75\n", + "Saturated value: 0.8831\n", + "Final response: 24710.9260\n", + "Raw spend: 19885.572331059902\n", + "After adstock: 19885.748801648137\n", + "After hill transform: 0.8830884430342846\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 429,578.84\n", + "Adstocked value: 429,580.06\n", + "Saturated value: 0.9445\n", + "Final response: 510179.4530\n", + "Raw spend: 429578.8356952585\n", + "After adstock: 429580.05791748076\n", + "After hill transform: 0.9445372755275004\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 650,764.66\n", + "Adstocked value: 650,764.99\n", + "Saturated value: 0.6943\n", + "Final response: 99219.7740\n", + "Raw spend: 650764.6568295035\n", + "After adstock: 650764.9901628369\n", + "After hill transform: 0.6942932708194535\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,548.17\n", + "Adstocked value: 19,548.35\n", + "Saturated value: 0.8781\n", + "Final response: 24571.2028\n", + "Raw spend: 19548.174294449473\n", + "After adstock: 19548.350765037707\n", + "After hill transform: 0.8780951874930405\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 429,578.84\n", + "Adstocked value: 429,580.06\n", + "Saturated value: 0.9445\n", + "Final response: 510179.4530\n", + "Raw spend: 429578.8356952585\n", + "After adstock: 429580.05791748076\n", + "After hill transform: 0.9445372755275004\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 650,764.66\n", + "Adstocked value: 650,764.99\n", + "Saturated value: 0.6943\n", + "Final response: 99219.7740\n", + "Raw spend: 650764.6568295035\n", + "After adstock: 650764.9901628369\n", + "After hill transform: 0.6942932708194535\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,548.17\n", + "Adstocked value: 19,548.35\n", + "Saturated value: 0.8781\n", + "Final response: 24571.2028\n", + "Raw spend: 19548.174294449473\n", + "After adstock: 19548.350765037707\n", + "After hill transform: 0.8780951874930405\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 429,032.97\n", + "Adstocked value: 429,034.19\n", + "Saturated value: 0.9443\n", + "Final response: 510071.4561\n", + "Raw spend: 429032.96655890474\n", + "After adstock: 429034.188781127\n", + "After hill transform: 0.9443373319749194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,053.76\n", + "Adstocked value: 651,054.10\n", + "Saturated value: 0.6943\n", + "Final response: 99227.6748\n", + "Raw spend: 651053.7628742047\n", + "After adstock: 651054.096207538\n", + "After hill transform: 0.6943485566033172\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,796.42\n", + "Adstocked value: 19,796.60\n", + "Saturated value: 0.8818\n", + "Final response: 24674.7276\n", + "Raw spend: 19796.423418381495\n", + "After adstock: 19796.59988896973\n", + "After hill transform: 0.8817948288439015\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 429,032.97\n", + "Adstocked value: 429,034.19\n", + "Saturated value: 0.9443\n", + "Final response: 510071.4561\n", + "Raw spend: 429032.96655890474\n", + "After adstock: 429034.188781127\n", + "After hill transform: 0.9443373319749194\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,053.76\n", + "Adstocked value: 651,054.10\n", + "Saturated value: 0.6943\n", + "Final response: 99227.6748\n", + "Raw spend: 651053.7628742047\n", + "After adstock: 651054.096207538\n", + "After hill transform: 0.6943485566033172\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,796.42\n", + "Adstocked value: 19,796.60\n", + "Saturated value: 0.8818\n", + "Final response: 24674.7276\n", + "Raw spend: 19796.423418381495\n", + "After adstock: 19796.59988896973\n", + "After hill transform: 0.8817948288439015\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,924.27\n", + "Adstocked value: 428,925.50\n", + "Saturated value: 0.9443\n", + "Final response: 510049.8918\n", + "Raw spend: 428924.2737620941\n", + "After adstock: 428925.49598431634\n", + "After hill transform: 0.9442974081190244\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,111.33\n", + "Adstocked value: 651,111.66\n", + "Saturated value: 0.6944\n", + "Final response: 99229.2475\n", + "Raw spend: 651111.3293172964\n", + "After adstock: 651111.6626506298\n", + "After hill transform: 0.6943595614422586\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,845.85\n", + "Adstocked value: 19,846.03\n", + "Saturated value: 0.8825\n", + "Final response: 24694.8615\n", + "Raw spend: 19845.854481229613\n", + "After adstock: 19846.030951817847\n", + "After hill transform: 0.8825143500433476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,924.27\n", + "Adstocked value: 428,925.50\n", + "Saturated value: 0.9443\n", + "Final response: 510049.8918\n", + "Raw spend: 428924.2737620941\n", + "After adstock: 428925.49598431634\n", + "After hill transform: 0.9442974081190244\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,111.33\n", + "Adstocked value: 651,111.66\n", + "Saturated value: 0.6944\n", + "Final response: 99229.2475\n", + "Raw spend: 651111.3293172964\n", + "After adstock: 651111.6626506298\n", + "After hill transform: 0.6943595614422586\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,845.85\n", + "Adstocked value: 19,846.03\n", + "Saturated value: 0.8825\n", + "Final response: 24694.8615\n", + "Raw spend: 19845.854481229613\n", + "After adstock: 19846.030951817847\n", + "After hill transform: 0.8825143500433476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,881.89\n", + "Adstocked value: 428,883.12\n", + "Saturated value: 0.9443\n", + "Final response: 510041.4783\n", + "Raw spend: 428881.8941566861\n", + "After adstock: 428883.11637890834\n", + "After hill transform: 0.9442818316600475\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,133.77\n", + "Adstocked value: 651,134.11\n", + "Saturated value: 0.6944\n", + "Final response: 99229.8606\n", + "Raw spend: 651133.7746238351\n", + "After adstock: 651134.1079571685\n", + "After hill transform: 0.6943638519339735\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,865.13\n", + "Adstocked value: 19,865.30\n", + "Saturated value: 0.8828\n", + "Final response: 24702.6694\n", + "Raw spend: 19865.127781759842\n", + "After adstock: 19865.304252348076\n", + "After hill transform: 0.8827933797128708\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,881.89\n", + "Adstocked value: 428,883.12\n", + "Saturated value: 0.9443\n", + "Final response: 510041.4783\n", + "Raw spend: 428881.8941566861\n", + "After adstock: 428883.11637890834\n", + "After hill transform: 0.9442818316600475\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,133.77\n", + "Adstocked value: 651,134.11\n", + "Saturated value: 0.6944\n", + "Final response: 99229.8606\n", + "Raw spend: 651133.7746238351\n", + "After adstock: 651134.1079571685\n", + "After hill transform: 0.6943638519339735\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,865.13\n", + "Adstocked value: 19,865.30\n", + "Saturated value: 0.8828\n", + "Final response: 24702.6694\n", + "Raw spend: 19865.127781759842\n", + "After adstock: 19865.304252348076\n", + "After hill transform: 0.8827933797128708\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,861.57\n", + "Adstocked value: 428,862.79\n", + "Saturated value: 0.9443\n", + "Final response: 510037.4416\n", + "Raw spend: 428861.5659713865\n", + "After adstock: 428862.78819360875\n", + "After hill transform: 0.9442743581138613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,144.54\n", + "Adstocked value: 651,144.87\n", + "Saturated value: 0.6944\n", + "Final response: 99230.1547\n", + "Raw spend: 651144.5409428236\n", + "After adstock: 651144.874276157\n", + "After hill transform: 0.6943659098856318\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,874.37\n", + "Adstocked value: 19,874.55\n", + "Saturated value: 0.8829\n", + "Final response: 24706.4062\n", + "Raw spend: 19874.37258762204\n", + "After adstock: 19874.549058210276\n", + "After hill transform: 0.8829269216857151\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,861.57\n", + "Adstocked value: 428,862.79\n", + "Saturated value: 0.9443\n", + "Final response: 510037.4416\n", + "Raw spend: 428861.5659713865\n", + "After adstock: 428862.78819360875\n", + "After hill transform: 0.9442743581138613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,144.54\n", + "Adstocked value: 651,144.87\n", + "Saturated value: 0.6944\n", + "Final response: 99230.1547\n", + "Raw spend: 651144.5409428236\n", + "After adstock: 651144.874276157\n", + "After hill transform: 0.6943659098856318\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,874.37\n", + "Adstocked value: 19,874.55\n", + "Saturated value: 0.8829\n", + "Final response: 24706.4062\n", + "Raw spend: 19874.37258762204\n", + "After adstock: 19874.549058210276\n", + "After hill transform: 0.8829269216857151\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,861.57\n", + "Adstocked value: 428,862.79\n", + "Saturated value: 0.9443\n", + "Final response: 510037.4416\n", + "Raw spend: 428861.5659714014\n", + "After adstock: 428862.78819362365\n", + "After hill transform: 0.9442743581138667\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,144.54\n", + "Adstocked value: 651,144.87\n", + "Saturated value: 0.6944\n", + "Final response: 99230.1547\n", + "Raw spend: 651144.5409428236\n", + "After adstock: 651144.874276157\n", + "After hill transform: 0.6943659098856318\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,874.37\n", + "Adstocked value: 19,874.55\n", + "Saturated value: 0.8829\n", + "Final response: 24706.4062\n", + "Raw spend: 19874.37258762204\n", + "After adstock: 19874.549058210276\n", + "After hill transform: 0.8829269216857151\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,861.57\n", + "Adstocked value: 428,862.79\n", + "Saturated value: 0.9443\n", + "Final response: 510037.4416\n", + "Raw spend: 428861.5659713865\n", + "After adstock: 428862.78819360875\n", + "After hill transform: 0.9442743581138613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,144.54\n", + "Adstocked value: 651,144.87\n", + "Saturated value: 0.6944\n", + "Final response: 99230.1547\n", + "Raw spend: 651144.5409428385\n", + "After adstock: 651144.8742761719\n", + "After hill transform: 0.6943659098856346\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,874.37\n", + "Adstocked value: 19,874.55\n", + "Saturated value: 0.8829\n", + "Final response: 24706.4062\n", + "Raw spend: 19874.37258762204\n", + "After adstock: 19874.549058210276\n", + "After hill transform: 0.8829269216857151\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,861.57\n", + "Adstocked value: 428,862.79\n", + "Saturated value: 0.9443\n", + "Final response: 510037.4416\n", + "Raw spend: 428861.5659713865\n", + "After adstock: 428862.78819360875\n", + "After hill transform: 0.9442743581138613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,144.54\n", + "Adstocked value: 651,144.87\n", + "Saturated value: 0.6944\n", + "Final response: 99230.1547\n", + "Raw spend: 651144.5409428236\n", + "After adstock: 651144.874276157\n", + "After hill transform: 0.6943659098856318\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,874.37\n", + "Adstocked value: 19,874.55\n", + "Saturated value: 0.8829\n", + "Final response: 24706.4062\n", + "Raw spend: 19874.37258762204\n", + "After adstock: 19874.549058210276\n", + "After hill transform: 0.8829269216857151\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,861.57\n", + "Adstocked value: 428,862.79\n", + "Saturated value: 0.9443\n", + "Final response: 510037.4416\n", + "Raw spend: 428861.5659713865\n", + "After adstock: 428862.78819360875\n", + "After hill transform: 0.9442743581138613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,144.54\n", + "Adstocked value: 651,144.87\n", + "Saturated value: 0.6944\n", + "Final response: 99230.1547\n", + "Raw spend: 651144.5409428236\n", + "After adstock: 651144.874276157\n", + "After hill transform: 0.6943659098856318\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,874.37\n", + "Adstocked value: 19,874.55\n", + "Saturated value: 0.8829\n", + "Final response: 24706.4062\n", + "Raw spend: 19874.372587636943\n", + "After adstock: 19874.549058225177\n", + "After hill transform: 0.8829269216859301\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,861.57\n", + "Adstocked value: 428,862.79\n", + "Saturated value: 0.9443\n", + "Final response: 510037.4416\n", + "Raw spend: 428861.5659713865\n", + "After adstock: 428862.78819360875\n", + "After hill transform: 0.9442743581138613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,144.54\n", + "Adstocked value: 651,144.87\n", + "Saturated value: 0.6944\n", + "Final response: 99230.1547\n", + "Raw spend: 651144.5409428236\n", + "After adstock: 651144.874276157\n", + "After hill transform: 0.6943659098856318\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,874.37\n", + "Adstocked value: 19,874.55\n", + "Saturated value: 0.8829\n", + "Final response: 24706.4062\n", + "Raw spend: 19874.37258762204\n", + "After adstock: 19874.549058210276\n", + "After hill transform: 0.8829269216857151\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,861.57\n", + "Adstocked value: 428,862.79\n", + "Saturated value: 0.9443\n", + "Final response: 510037.4416\n", + "Raw spend: 428861.5659714014\n", + "After adstock: 428862.78819362365\n", + "After hill transform: 0.9442743581138667\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,144.54\n", + "Adstocked value: 651,144.87\n", + "Saturated value: 0.6944\n", + "Final response: 99230.1547\n", + "Raw spend: 651144.5409428236\n", + "After adstock: 651144.874276157\n", + "After hill transform: 0.6943659098856318\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,874.37\n", + "Adstocked value: 19,874.55\n", + "Saturated value: 0.8829\n", + "Final response: 24706.4062\n", + "Raw spend: 19874.37258762204\n", + "After adstock: 19874.549058210276\n", + "After hill transform: 0.8829269216857151\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,861.57\n", + "Adstocked value: 428,862.79\n", + "Saturated value: 0.9443\n", + "Final response: 510037.4416\n", + "Raw spend: 428861.5659713865\n", + "After adstock: 428862.78819360875\n", + "After hill transform: 0.9442743581138613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,144.54\n", + "Adstocked value: 651,144.87\n", + "Saturated value: 0.6944\n", + "Final response: 99230.1547\n", + "Raw spend: 651144.5409428385\n", + "After adstock: 651144.8742761719\n", + "After hill transform: 0.6943659098856346\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,874.37\n", + "Adstocked value: 19,874.55\n", + "Saturated value: 0.8829\n", + "Final response: 24706.4062\n", + "Raw spend: 19874.37258762204\n", + "After adstock: 19874.549058210276\n", + "After hill transform: 0.8829269216857151\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,861.57\n", + "Adstocked value: 428,862.79\n", + "Saturated value: 0.9443\n", + "Final response: 510037.4416\n", + "Raw spend: 428861.5659713865\n", + "After adstock: 428862.78819360875\n", + "After hill transform: 0.9442743581138613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,144.54\n", + "Adstocked value: 651,144.87\n", + "Saturated value: 0.6944\n", + "Final response: 99230.1547\n", + "Raw spend: 651144.5409428236\n", + "After adstock: 651144.874276157\n", + "After hill transform: 0.6943659098856318\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,874.37\n", + "Adstocked value: 19,874.55\n", + "Saturated value: 0.8829\n", + "Final response: 24706.4062\n", + "Raw spend: 19874.37258762204\n", + "After adstock: 19874.549058210276\n", + "After hill transform: 0.8829269216857151\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,861.57\n", + "Adstocked value: 428,862.79\n", + "Saturated value: 0.9443\n", + "Final response: 510037.4416\n", + "Raw spend: 428861.5659713865\n", + "After adstock: 428862.78819360875\n", + "After hill transform: 0.9442743581138613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,144.54\n", + "Adstocked value: 651,144.87\n", + "Saturated value: 0.6944\n", + "Final response: 99230.1547\n", + "Raw spend: 651144.5409428236\n", + "After adstock: 651144.874276157\n", + "After hill transform: 0.6943659098856318\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,874.37\n", + "Adstocked value: 19,874.55\n", + "Saturated value: 0.8829\n", + "Final response: 24706.4062\n", + "Raw spend: 19874.372587636943\n", + "After adstock: 19874.549058225177\n", + "After hill transform: 0.8829269216859301\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,846.16\n", + "Adstocked value: 428,847.38\n", + "Saturated value: 0.9443\n", + "Final response: 510034.3817\n", + "Raw spend: 428846.15947714425\n", + "After adstock: 428847.3816993665\n", + "After hill transform: 0.9442686931361177\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,153.08\n", + "Adstocked value: 651,153.42\n", + "Saturated value: 0.6944\n", + "Final response: 99230.3880\n", + "Raw spend: 651153.0818940558\n", + "After adstock: 651153.4152273892\n", + "After hill transform: 0.6943675424347671\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522787467\n", + "After adstock: 107986.098561208\n", + "After hill transform: 0.9837883468767827\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,882.57\n", + "Adstocked value: 19,882.75\n", + "Saturated value: 0.8830\n", + "Final response: 24709.7159\n", + "Raw spend: 19882.57177867744\n", + "After adstock: 19882.748249265675\n", + "After hill transform: 0.8830451973206443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,846.16\n", + "Adstocked value: 428,847.38\n", + "Saturated value: 0.9443\n", + "Final response: 510034.3817\n", + "Raw spend: 428846.15947714425\n", + "After adstock: 428847.3816993665\n", + "After hill transform: 0.9442686931361177\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,153.08\n", + "Adstocked value: 651,153.42\n", + "Saturated value: 0.6944\n", + "Final response: 99230.3880\n", + "Raw spend: 651153.0818940558\n", + "After adstock: 651153.4152273892\n", + "After hill transform: 0.6943675424347671\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522787467\n", + "After adstock: 107986.098561208\n", + "After hill transform: 0.9837883468767827\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,882.57\n", + "Adstocked value: 19,882.75\n", + "Saturated value: 0.8830\n", + "Final response: 24709.7159\n", + "Raw spend: 19882.57177867744\n", + "After adstock: 19882.748249265675\n", + "After hill transform: 0.8830451973206443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,846.16\n", + "Adstocked value: 428,847.38\n", + "Saturated value: 0.9443\n", + "Final response: 510034.3817\n", + "Raw spend: 428846.15947715915\n", + "After adstock: 428847.3816993814\n", + "After hill transform: 0.9442686931361233\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,153.08\n", + "Adstocked value: 651,153.42\n", + "Saturated value: 0.6944\n", + "Final response: 99230.3880\n", + "Raw spend: 651153.0818940558\n", + "After adstock: 651153.4152273892\n", + "After hill transform: 0.6943675424347671\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522787467\n", + "After adstock: 107986.098561208\n", + "After hill transform: 0.9837883468767827\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,882.57\n", + "Adstocked value: 19,882.75\n", + "Saturated value: 0.8830\n", + "Final response: 24709.7159\n", + "Raw spend: 19882.57177867744\n", + "After adstock: 19882.748249265675\n", + "After hill transform: 0.8830451973206443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,846.16\n", + "Adstocked value: 428,847.38\n", + "Saturated value: 0.9443\n", + "Final response: 510034.3817\n", + "Raw spend: 428846.15947714425\n", + "After adstock: 428847.3816993665\n", + "After hill transform: 0.9442686931361177\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,153.08\n", + "Adstocked value: 651,153.42\n", + "Saturated value: 0.6944\n", + "Final response: 99230.3880\n", + "Raw spend: 651153.0818940707\n", + "After adstock: 651153.4152274041\n", + "After hill transform: 0.69436754243477\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522787467\n", + "After adstock: 107986.098561208\n", + "After hill transform: 0.9837883468767827\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,882.57\n", + "Adstocked value: 19,882.75\n", + "Saturated value: 0.8830\n", + "Final response: 24709.7159\n", + "Raw spend: 19882.57177867744\n", + "After adstock: 19882.748249265675\n", + "After hill transform: 0.8830451973206443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,846.16\n", + "Adstocked value: 428,847.38\n", + "Saturated value: 0.9443\n", + "Final response: 510034.3817\n", + "Raw spend: 428846.15947714425\n", + "After adstock: 428847.3816993665\n", + "After hill transform: 0.9442686931361177\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,153.08\n", + "Adstocked value: 651,153.42\n", + "Saturated value: 0.6944\n", + "Final response: 99230.3880\n", + "Raw spend: 651153.0818940558\n", + "After adstock: 651153.4152273892\n", + "After hill transform: 0.6943675424347671\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522788957\n", + "After adstock: 107986.0985612229\n", + "After hill transform: 0.9837883468767886\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,882.57\n", + "Adstocked value: 19,882.75\n", + "Saturated value: 0.8830\n", + "Final response: 24709.7159\n", + "Raw spend: 19882.57177867744\n", + "After adstock: 19882.748249265675\n", + "After hill transform: 0.8830451973206443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,846.16\n", + "Adstocked value: 428,847.38\n", + "Saturated value: 0.9443\n", + "Final response: 510034.3817\n", + "Raw spend: 428846.15947714425\n", + "After adstock: 428847.3816993665\n", + "After hill transform: 0.9442686931361177\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,153.08\n", + "Adstocked value: 651,153.42\n", + "Saturated value: 0.6944\n", + "Final response: 99230.3880\n", + "Raw spend: 651153.0818940558\n", + "After adstock: 651153.4152273892\n", + "After hill transform: 0.6943675424347671\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522787467\n", + "After adstock: 107986.098561208\n", + "After hill transform: 0.9837883468767827\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,882.57\n", + "Adstocked value: 19,882.75\n", + "Saturated value: 0.8830\n", + "Final response: 24709.7159\n", + "Raw spend: 19882.57177869234\n", + "After adstock: 19882.748249280576\n", + "After hill transform: 0.8830451973208592\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,846.16\n", + "Adstocked value: 428,847.38\n", + "Saturated value: 0.9443\n", + "Final response: 510034.3817\n", + "Raw spend: 428846.15947714425\n", + "After adstock: 428847.3816993665\n", + "After hill transform: 0.9442686931361177\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,153.08\n", + "Adstocked value: 651,153.42\n", + "Saturated value: 0.6944\n", + "Final response: 99230.3880\n", + "Raw spend: 651153.0818940558\n", + "After adstock: 651153.4152273892\n", + "After hill transform: 0.6943675424347671\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522787467\n", + "After adstock: 107986.098561208\n", + "After hill transform: 0.9837883468767827\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,882.57\n", + "Adstocked value: 19,882.75\n", + "Saturated value: 0.8830\n", + "Final response: 24709.7159\n", + "Raw spend: 19882.57177867744\n", + "After adstock: 19882.748249265675\n", + "After hill transform: 0.8830451973206443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,846.16\n", + "Adstocked value: 428,847.38\n", + "Saturated value: 0.9443\n", + "Final response: 510034.3817\n", + "Raw spend: 428846.15947715915\n", + "After adstock: 428847.3816993814\n", + "After hill transform: 0.9442686931361233\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,153.08\n", + "Adstocked value: 651,153.42\n", + "Saturated value: 0.6944\n", + "Final response: 99230.3880\n", + "Raw spend: 651153.0818940558\n", + "After adstock: 651153.4152273892\n", + "After hill transform: 0.6943675424347671\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522787467\n", + "After adstock: 107986.098561208\n", + "After hill transform: 0.9837883468767827\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,882.57\n", + "Adstocked value: 19,882.75\n", + "Saturated value: 0.8830\n", + "Final response: 24709.7159\n", + "Raw spend: 19882.57177867744\n", + "After adstock: 19882.748249265675\n", + "After hill transform: 0.8830451973206443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,846.16\n", + "Adstocked value: 428,847.38\n", + "Saturated value: 0.9443\n", + "Final response: 510034.3817\n", + "Raw spend: 428846.15947714425\n", + "After adstock: 428847.3816993665\n", + "After hill transform: 0.9442686931361177\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,153.08\n", + "Adstocked value: 651,153.42\n", + "Saturated value: 0.6944\n", + "Final response: 99230.3880\n", + "Raw spend: 651153.0818940707\n", + "After adstock: 651153.4152274041\n", + "After hill transform: 0.69436754243477\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522787467\n", + "After adstock: 107986.098561208\n", + "After hill transform: 0.9837883468767827\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,882.57\n", + "Adstocked value: 19,882.75\n", + "Saturated value: 0.8830\n", + "Final response: 24709.7159\n", + "Raw spend: 19882.57177867744\n", + "After adstock: 19882.748249265675\n", + "After hill transform: 0.8830451973206443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,846.16\n", + "Adstocked value: 428,847.38\n", + "Saturated value: 0.9443\n", + "Final response: 510034.3817\n", + "Raw spend: 428846.15947714425\n", + "After adstock: 428847.3816993665\n", + "After hill transform: 0.9442686931361177\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,153.08\n", + "Adstocked value: 651,153.42\n", + "Saturated value: 0.6944\n", + "Final response: 99230.3880\n", + "Raw spend: 651153.0818940558\n", + "After adstock: 651153.4152273892\n", + "After hill transform: 0.6943675424347671\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522788957\n", + "After adstock: 107986.0985612229\n", + "After hill transform: 0.9837883468767886\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,882.57\n", + "Adstocked value: 19,882.75\n", + "Saturated value: 0.8830\n", + "Final response: 24709.7159\n", + "Raw spend: 19882.57177867744\n", + "After adstock: 19882.748249265675\n", + "After hill transform: 0.8830451973206443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,846.16\n", + "Adstocked value: 428,847.38\n", + "Saturated value: 0.9443\n", + "Final response: 510034.3817\n", + "Raw spend: 428846.15947714425\n", + "After adstock: 428847.3816993665\n", + "After hill transform: 0.9442686931361177\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,153.08\n", + "Adstocked value: 651,153.42\n", + "Saturated value: 0.6944\n", + "Final response: 99230.3880\n", + "Raw spend: 651153.0818940558\n", + "After adstock: 651153.4152273892\n", + "After hill transform: 0.6943675424347671\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522787467\n", + "After adstock: 107986.098561208\n", + "After hill transform: 0.9837883468767827\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,882.57\n", + "Adstocked value: 19,882.75\n", + "Saturated value: 0.8830\n", + "Final response: 24709.7159\n", + "Raw spend: 19882.57177869234\n", + "After adstock: 19882.748249280576\n", + "After hill transform: 0.8830451973208592\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,837.09\n", + "Adstocked value: 428,838.32\n", + "Saturated value: 0.9443\n", + "Final response: 510032.5812\n", + "Raw spend: 428837.09484818287\n", + "After adstock: 428838.3170704051\n", + "After hill transform: 0.9442653597179594\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,159.70\n", + "Adstocked value: 651,160.03\n", + "Saturated value: 0.6944\n", + "Final response: 99230.5687\n", + "Raw spend: 651159.6960397834\n", + "After adstock: 651160.0293731168\n", + "After hill transform: 0.6943688066690767\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,892.50\n", + "Adstocked value: 19,892.68\n", + "Saturated value: 0.8832\n", + "Final response: 24713.7178\n", + "Raw spend: 19892.50018308618\n", + "After adstock: 19892.676653674414\n", + "After hill transform: 0.8831882133930795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,837.09\n", + "Adstocked value: 428,838.32\n", + "Saturated value: 0.9443\n", + "Final response: 510032.5812\n", + "Raw spend: 428837.09484818287\n", + "After adstock: 428838.3170704051\n", + "After hill transform: 0.9442653597179594\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,159.70\n", + "Adstocked value: 651,160.03\n", + "Saturated value: 0.6944\n", + "Final response: 99230.5687\n", + "Raw spend: 651159.6960397834\n", + "After adstock: 651160.0293731168\n", + "After hill transform: 0.6943688066690767\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,892.50\n", + "Adstocked value: 19,892.68\n", + "Saturated value: 0.8832\n", + "Final response: 24713.7178\n", + "Raw spend: 19892.50018308618\n", + "After adstock: 19892.676653674414\n", + "After hill transform: 0.8831882133930795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,837.09\n", + "Adstocked value: 428,838.32\n", + "Saturated value: 0.9443\n", + "Final response: 510032.5812\n", + "Raw spend: 428837.09484819777\n", + "After adstock: 428838.31707042\n", + "After hill transform: 0.9442653597179649\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,159.70\n", + "Adstocked value: 651,160.03\n", + "Saturated value: 0.6944\n", + "Final response: 99230.5687\n", + "Raw spend: 651159.6960397834\n", + "After adstock: 651160.0293731168\n", + "After hill transform: 0.6943688066690767\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,892.50\n", + "Adstocked value: 19,892.68\n", + "Saturated value: 0.8832\n", + "Final response: 24713.7178\n", + "Raw spend: 19892.50018308618\n", + "After adstock: 19892.676653674414\n", + "After hill transform: 0.8831882133930795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,837.09\n", + "Adstocked value: 428,838.32\n", + "Saturated value: 0.9443\n", + "Final response: 510032.5812\n", + "Raw spend: 428837.09484818287\n", + "After adstock: 428838.3170704051\n", + "After hill transform: 0.9442653597179594\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,159.70\n", + "Adstocked value: 651,160.03\n", + "Saturated value: 0.6944\n", + "Final response: 99230.5687\n", + "Raw spend: 651159.6960397983\n", + "After adstock: 651160.0293731317\n", + "After hill transform: 0.6943688066690796\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,892.50\n", + "Adstocked value: 19,892.68\n", + "Saturated value: 0.8832\n", + "Final response: 24713.7178\n", + "Raw spend: 19892.50018308618\n", + "After adstock: 19892.676653674414\n", + "After hill transform: 0.8831882133930795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,837.09\n", + "Adstocked value: 428,838.32\n", + "Saturated value: 0.9443\n", + "Final response: 510032.5812\n", + "Raw spend: 428837.09484818287\n", + "After adstock: 428838.3170704051\n", + "After hill transform: 0.9442653597179594\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,159.70\n", + "Adstocked value: 651,160.03\n", + "Saturated value: 0.6944\n", + "Final response: 99230.5687\n", + "Raw spend: 651159.6960397834\n", + "After adstock: 651160.0293731168\n", + "After hill transform: 0.6943688066690767\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,892.50\n", + "Adstocked value: 19,892.68\n", + "Saturated value: 0.8832\n", + "Final response: 24713.7178\n", + "Raw spend: 19892.50018308618\n", + "After adstock: 19892.676653674414\n", + "After hill transform: 0.8831882133930795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,837.09\n", + "Adstocked value: 428,838.32\n", + "Saturated value: 0.9443\n", + "Final response: 510032.5812\n", + "Raw spend: 428837.09484818287\n", + "After adstock: 428838.3170704051\n", + "After hill transform: 0.9442653597179594\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,159.70\n", + "Adstocked value: 651,160.03\n", + "Saturated value: 0.6944\n", + "Final response: 99230.5687\n", + "Raw spend: 651159.6960397834\n", + "After adstock: 651160.0293731168\n", + "After hill transform: 0.6943688066690767\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,892.50\n", + "Adstocked value: 19,892.68\n", + "Saturated value: 0.8832\n", + "Final response: 24713.7178\n", + "Raw spend: 19892.50018310108\n", + "After adstock: 19892.676653689316\n", + "After hill transform: 0.8831882133932939\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,837.09\n", + "Adstocked value: 428,838.32\n", + "Saturated value: 0.9443\n", + "Final response: 510032.5812\n", + "Raw spend: 428837.09484818287\n", + "After adstock: 428838.3170704051\n", + "After hill transform: 0.9442653597179594\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,159.70\n", + "Adstocked value: 651,160.03\n", + "Saturated value: 0.6944\n", + "Final response: 99230.5687\n", + "Raw spend: 651159.6960397834\n", + "After adstock: 651160.0293731168\n", + "After hill transform: 0.6943688066690767\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,892.50\n", + "Adstocked value: 19,892.68\n", + "Saturated value: 0.8832\n", + "Final response: 24713.7178\n", + "Raw spend: 19892.50018308618\n", + "After adstock: 19892.676653674414\n", + "After hill transform: 0.8831882133930795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,837.09\n", + "Adstocked value: 428,838.32\n", + "Saturated value: 0.9443\n", + "Final response: 510032.5812\n", + "Raw spend: 428837.09484819777\n", + "After adstock: 428838.31707042\n", + "After hill transform: 0.9442653597179649\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,159.70\n", + "Adstocked value: 651,160.03\n", + "Saturated value: 0.6944\n", + "Final response: 99230.5687\n", + "Raw spend: 651159.6960397834\n", + "After adstock: 651160.0293731168\n", + "After hill transform: 0.6943688066690767\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,892.50\n", + "Adstocked value: 19,892.68\n", + "Saturated value: 0.8832\n", + "Final response: 24713.7178\n", + "Raw spend: 19892.50018308618\n", + "After adstock: 19892.676653674414\n", + "After hill transform: 0.8831882133930795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,837.09\n", + "Adstocked value: 428,838.32\n", + "Saturated value: 0.9443\n", + "Final response: 510032.5812\n", + "Raw spend: 428837.09484818287\n", + "After adstock: 428838.3170704051\n", + "After hill transform: 0.9442653597179594\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,159.70\n", + "Adstocked value: 651,160.03\n", + "Saturated value: 0.6944\n", + "Final response: 99230.5687\n", + "Raw spend: 651159.6960397983\n", + "After adstock: 651160.0293731317\n", + "After hill transform: 0.6943688066690796\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,892.50\n", + "Adstocked value: 19,892.68\n", + "Saturated value: 0.8832\n", + "Final response: 24713.7178\n", + "Raw spend: 19892.50018308618\n", + "After adstock: 19892.676653674414\n", + "After hill transform: 0.8831882133930795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,837.09\n", + "Adstocked value: 428,838.32\n", + "Saturated value: 0.9443\n", + "Final response: 510032.5812\n", + "Raw spend: 428837.09484818287\n", + "After adstock: 428838.3170704051\n", + "After hill transform: 0.9442653597179594\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,159.70\n", + "Adstocked value: 651,160.03\n", + "Saturated value: 0.6944\n", + "Final response: 99230.5687\n", + "Raw spend: 651159.6960397834\n", + "After adstock: 651160.0293731168\n", + "After hill transform: 0.6943688066690767\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,892.50\n", + "Adstocked value: 19,892.68\n", + "Saturated value: 0.8832\n", + "Final response: 24713.7178\n", + "Raw spend: 19892.50018308618\n", + "After adstock: 19892.676653674414\n", + "After hill transform: 0.8831882133930795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,837.09\n", + "Adstocked value: 428,838.32\n", + "Saturated value: 0.9443\n", + "Final response: 510032.5812\n", + "Raw spend: 428837.09484818287\n", + "After adstock: 428838.3170704051\n", + "After hill transform: 0.9442653597179594\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,159.70\n", + "Adstocked value: 651,160.03\n", + "Saturated value: 0.6944\n", + "Final response: 99230.5687\n", + "Raw spend: 651159.6960397834\n", + "After adstock: 651160.0293731168\n", + "After hill transform: 0.6943688066690767\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,892.50\n", + "Adstocked value: 19,892.68\n", + "Saturated value: 0.8832\n", + "Final response: 24713.7178\n", + "Raw spend: 19892.50018310108\n", + "After adstock: 19892.676653689316\n", + "After hill transform: 0.8831882133932939\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,744.16\n", + "Adstocked value: 428,745.38\n", + "Saturated value: 0.9442\n", + "Final response: 510014.1126\n", + "Raw spend: 428744.15505907946\n", + "After adstock: 428745.3772813017\n", + "After hill transform: 0.9442311672345785\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,220.59\n", + "Adstocked value: 651,220.92\n", + "Saturated value: 0.6944\n", + "Final response: 99232.2318\n", + "Raw spend: 651220.5859703881\n", + "After adstock: 651220.9193037215\n", + "After hill transform: 0.6943804444894502\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,971.82\n", + "Adstocked value: 19,972.00\n", + "Saturated value: 0.8843\n", + "Final response: 24745.4683\n", + "Raw spend: 19971.823753653087\n", + "After adstock: 19972.00022424132\n", + "After hill transform: 0.8843228731148929\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,744.16\n", + "Adstocked value: 428,745.38\n", + "Saturated value: 0.9442\n", + "Final response: 510014.1126\n", + "Raw spend: 428744.15505907946\n", + "After adstock: 428745.3772813017\n", + "After hill transform: 0.9442311672345785\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,220.59\n", + "Adstocked value: 651,220.92\n", + "Saturated value: 0.6944\n", + "Final response: 99232.2318\n", + "Raw spend: 651220.5859703881\n", + "After adstock: 651220.9193037215\n", + "After hill transform: 0.6943804444894502\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,971.82\n", + "Adstocked value: 19,972.00\n", + "Saturated value: 0.8843\n", + "Final response: 24745.4683\n", + "Raw spend: 19971.823753653087\n", + "After adstock: 19972.00022424132\n", + "After hill transform: 0.8843228731148929\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,744.16\n", + "Adstocked value: 428,745.38\n", + "Saturated value: 0.9442\n", + "Final response: 510014.1126\n", + "Raw spend: 428744.15505909437\n", + "After adstock: 428745.3772813166\n", + "After hill transform: 0.944231167234584\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,220.59\n", + "Adstocked value: 651,220.92\n", + "Saturated value: 0.6944\n", + "Final response: 99232.2318\n", + "Raw spend: 651220.5859703881\n", + "After adstock: 651220.9193037215\n", + "After hill transform: 0.6943804444894502\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,971.82\n", + "Adstocked value: 19,972.00\n", + "Saturated value: 0.8843\n", + "Final response: 24745.4683\n", + "Raw spend: 19971.823753653087\n", + "After adstock: 19972.00022424132\n", + "After hill transform: 0.8843228731148929\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,744.16\n", + "Adstocked value: 428,745.38\n", + "Saturated value: 0.9442\n", + "Final response: 510014.1126\n", + "Raw spend: 428744.15505907946\n", + "After adstock: 428745.3772813017\n", + "After hill transform: 0.9442311672345785\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,220.59\n", + "Adstocked value: 651,220.92\n", + "Saturated value: 0.6944\n", + "Final response: 99232.2318\n", + "Raw spend: 651220.585970403\n", + "After adstock: 651220.9193037364\n", + "After hill transform: 0.6943804444894531\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,971.82\n", + "Adstocked value: 19,972.00\n", + "Saturated value: 0.8843\n", + "Final response: 24745.4683\n", + "Raw spend: 19971.823753653087\n", + "After adstock: 19972.00022424132\n", + "After hill transform: 0.8843228731148929\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,744.16\n", + "Adstocked value: 428,745.38\n", + "Saturated value: 0.9442\n", + "Final response: 510014.1126\n", + "Raw spend: 428744.15505907946\n", + "After adstock: 428745.3772813017\n", + "After hill transform: 0.9442311672345785\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,220.59\n", + "Adstocked value: 651,220.92\n", + "Saturated value: 0.6944\n", + "Final response: 99232.2318\n", + "Raw spend: 651220.5859703881\n", + "After adstock: 651220.9193037215\n", + "After hill transform: 0.6943804444894502\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,971.82\n", + "Adstocked value: 19,972.00\n", + "Saturated value: 0.8843\n", + "Final response: 24745.4683\n", + "Raw spend: 19971.823753653087\n", + "After adstock: 19972.00022424132\n", + "After hill transform: 0.8843228731148929\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,744.16\n", + "Adstocked value: 428,745.38\n", + "Saturated value: 0.9442\n", + "Final response: 510014.1126\n", + "Raw spend: 428744.15505907946\n", + "After adstock: 428745.3772813017\n", + "After hill transform: 0.9442311672345785\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,220.59\n", + "Adstocked value: 651,220.92\n", + "Saturated value: 0.6944\n", + "Final response: 99232.2318\n", + "Raw spend: 651220.5859703881\n", + "After adstock: 651220.9193037215\n", + "After hill transform: 0.6943804444894502\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,971.82\n", + "Adstocked value: 19,972.00\n", + "Saturated value: 0.8843\n", + "Final response: 24745.4683\n", + "Raw spend: 19971.823753667988\n", + "After adstock: 19972.000224256222\n", + "After hill transform: 0.8843228731151047\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,744.16\n", + "Adstocked value: 428,745.38\n", + "Saturated value: 0.9442\n", + "Final response: 510014.1126\n", + "Raw spend: 428744.15505907946\n", + "After adstock: 428745.3772813017\n", + "After hill transform: 0.9442311672345785\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,220.59\n", + "Adstocked value: 651,220.92\n", + "Saturated value: 0.6944\n", + "Final response: 99232.2318\n", + "Raw spend: 651220.5859703881\n", + "After adstock: 651220.9193037215\n", + "After hill transform: 0.6943804444894502\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,971.82\n", + "Adstocked value: 19,972.00\n", + "Saturated value: 0.8843\n", + "Final response: 24745.4683\n", + "Raw spend: 19971.823753653087\n", + "After adstock: 19972.00022424132\n", + "After hill transform: 0.8843228731148929\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,744.16\n", + "Adstocked value: 428,745.38\n", + "Saturated value: 0.9442\n", + "Final response: 510014.1126\n", + "Raw spend: 428744.15505909437\n", + "After adstock: 428745.3772813166\n", + "After hill transform: 0.944231167234584\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,220.59\n", + "Adstocked value: 651,220.92\n", + "Saturated value: 0.6944\n", + "Final response: 99232.2318\n", + "Raw spend: 651220.5859703881\n", + "After adstock: 651220.9193037215\n", + "After hill transform: 0.6943804444894502\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,971.82\n", + "Adstocked value: 19,972.00\n", + "Saturated value: 0.8843\n", + "Final response: 24745.4683\n", + "Raw spend: 19971.823753653087\n", + "After adstock: 19972.00022424132\n", + "After hill transform: 0.8843228731148929\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,744.16\n", + "Adstocked value: 428,745.38\n", + "Saturated value: 0.9442\n", + "Final response: 510014.1126\n", + "Raw spend: 428744.15505907946\n", + "After adstock: 428745.3772813017\n", + "After hill transform: 0.9442311672345785\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,220.59\n", + "Adstocked value: 651,220.92\n", + "Saturated value: 0.6944\n", + "Final response: 99232.2318\n", + "Raw spend: 651220.585970403\n", + "After adstock: 651220.9193037364\n", + "After hill transform: 0.6943804444894531\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,971.82\n", + "Adstocked value: 19,972.00\n", + "Saturated value: 0.8843\n", + "Final response: 24745.4683\n", + "Raw spend: 19971.823753653087\n", + "After adstock: 19972.00022424132\n", + "After hill transform: 0.8843228731148929\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,744.16\n", + "Adstocked value: 428,745.38\n", + "Saturated value: 0.9442\n", + "Final response: 510014.1126\n", + "Raw spend: 428744.15505907946\n", + "After adstock: 428745.3772813017\n", + "After hill transform: 0.9442311672345785\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,220.59\n", + "Adstocked value: 651,220.92\n", + "Saturated value: 0.6944\n", + "Final response: 99232.2318\n", + "Raw spend: 651220.5859703881\n", + "After adstock: 651220.9193037215\n", + "After hill transform: 0.6943804444894502\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,971.82\n", + "Adstocked value: 19,972.00\n", + "Saturated value: 0.8843\n", + "Final response: 24745.4683\n", + "Raw spend: 19971.823753653087\n", + "After adstock: 19972.00022424132\n", + "After hill transform: 0.8843228731148929\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,744.16\n", + "Adstocked value: 428,745.38\n", + "Saturated value: 0.9442\n", + "Final response: 510014.1126\n", + "Raw spend: 428744.15505907946\n", + "After adstock: 428745.3772813017\n", + "After hill transform: 0.9442311672345785\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,220.59\n", + "Adstocked value: 651,220.92\n", + "Saturated value: 0.6944\n", + "Final response: 99232.2318\n", + "Raw spend: 651220.5859703881\n", + "After adstock: 651220.9193037215\n", + "After hill transform: 0.6943804444894502\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 19,971.82\n", + "Adstocked value: 19,972.00\n", + "Saturated value: 0.8843\n", + "Final response: 24745.4683\n", + "Raw spend: 19971.823753667988\n", + "After adstock: 19972.000224256222\n", + "After hill transform: 0.8843228731151047\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,330.81\n", + "Adstocked value: 428,332.04\n", + "Saturated value: 0.9441\n", + "Final response: 509931.7971\n", + "Raw spend: 428330.8134746558\n", + "After adstock: 428332.03569687804\n", + "After hill transform: 0.9440787698387128\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,493.49\n", + "Adstocked value: 651,493.82\n", + "Saturated value: 0.6944\n", + "Final response: 99239.6835\n", + "Raw spend: 651493.4904997346\n", + "After adstock: 651493.823833068\n", + "After hill transform: 0.6944325879982961\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522810133\n", + "After adstock: 107986.09856143466\n", + "After hill transform: 0.9837883468768709\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 20,331.23\n", + "Adstocked value: 20,331.40\n", + "Saturated value: 0.8893\n", + "Final response: 24884.4865\n", + "Raw spend: 20331.225677295603\n", + "After adstock: 20331.402147883837\n", + "After hill transform: 0.8892909344257084\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,330.81\n", + "Adstocked value: 428,332.04\n", + "Saturated value: 0.9441\n", + "Final response: 509931.7971\n", + "Raw spend: 428330.8134746558\n", + "After adstock: 428332.03569687804\n", + "After hill transform: 0.9440787698387128\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,493.49\n", + "Adstocked value: 651,493.82\n", + "Saturated value: 0.6944\n", + "Final response: 99239.6835\n", + "Raw spend: 651493.4904997346\n", + "After adstock: 651493.823833068\n", + "After hill transform: 0.6944325879982961\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522810133\n", + "After adstock: 107986.09856143466\n", + "After hill transform: 0.9837883468768709\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 20,331.23\n", + "Adstocked value: 20,331.40\n", + "Saturated value: 0.8893\n", + "Final response: 24884.4865\n", + "Raw spend: 20331.225677295603\n", + "After adstock: 20331.402147883837\n", + "After hill transform: 0.8892909344257084\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,330.81\n", + "Adstocked value: 428,332.04\n", + "Saturated value: 0.9441\n", + "Final response: 509931.7971\n", + "Raw spend: 428330.8134746707\n", + "After adstock: 428332.03569689294\n", + "After hill transform: 0.9440787698387183\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,493.49\n", + "Adstocked value: 651,493.82\n", + "Saturated value: 0.6944\n", + "Final response: 99239.6835\n", + "Raw spend: 651493.4904997346\n", + "After adstock: 651493.823833068\n", + "After hill transform: 0.6944325879982961\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522810133\n", + "After adstock: 107986.09856143466\n", + "After hill transform: 0.9837883468768709\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 20,331.23\n", + "Adstocked value: 20,331.40\n", + "Saturated value: 0.8893\n", + "Final response: 24884.4865\n", + "Raw spend: 20331.225677295603\n", + "After adstock: 20331.402147883837\n", + "After hill transform: 0.8892909344257084\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,330.81\n", + "Adstocked value: 428,332.04\n", + "Saturated value: 0.9441\n", + "Final response: 509931.7971\n", + "Raw spend: 428330.8134746558\n", + "After adstock: 428332.03569687804\n", + "After hill transform: 0.9440787698387128\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,493.49\n", + "Adstocked value: 651,493.82\n", + "Saturated value: 0.6944\n", + "Final response: 99239.6835\n", + "Raw spend: 651493.4904997495\n", + "After adstock: 651493.8238330829\n", + "After hill transform: 0.694432587998299\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522810133\n", + "After adstock: 107986.09856143466\n", + "After hill transform: 0.9837883468768709\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 20,331.23\n", + "Adstocked value: 20,331.40\n", + "Saturated value: 0.8893\n", + "Final response: 24884.4865\n", + "Raw spend: 20331.225677295603\n", + "After adstock: 20331.402147883837\n", + "After hill transform: 0.8892909344257084\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,330.81\n", + "Adstocked value: 428,332.04\n", + "Saturated value: 0.9441\n", + "Final response: 509931.7971\n", + "Raw spend: 428330.8134746558\n", + "After adstock: 428332.03569687804\n", + "After hill transform: 0.9440787698387128\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,493.49\n", + "Adstocked value: 651,493.82\n", + "Saturated value: 0.6944\n", + "Final response: 99239.6835\n", + "Raw spend: 651493.4904997346\n", + "After adstock: 651493.823833068\n", + "After hill transform: 0.6944325879982961\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522811623\n", + "After adstock: 107986.09856144956\n", + "After hill transform: 0.9837883468768767\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 20,331.23\n", + "Adstocked value: 20,331.40\n", + "Saturated value: 0.8893\n", + "Final response: 24884.4865\n", + "Raw spend: 20331.225677295603\n", + "After adstock: 20331.402147883837\n", + "After hill transform: 0.8892909344257084\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,330.81\n", + "Adstocked value: 428,332.04\n", + "Saturated value: 0.9441\n", + "Final response: 509931.7971\n", + "Raw spend: 428330.8134746558\n", + "After adstock: 428332.03569687804\n", + "After hill transform: 0.9440787698387128\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,493.49\n", + "Adstocked value: 651,493.82\n", + "Saturated value: 0.6944\n", + "Final response: 99239.6835\n", + "Raw spend: 651493.4904997346\n", + "After adstock: 651493.823833068\n", + "After hill transform: 0.6944325879982961\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522810133\n", + "After adstock: 107986.09856143466\n", + "After hill transform: 0.9837883468768709\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 20,331.23\n", + "Adstocked value: 20,331.40\n", + "Saturated value: 0.8893\n", + "Final response: 24884.4865\n", + "Raw spend: 20331.225677310504\n", + "After adstock: 20331.402147898738\n", + "After hill transform: 0.8892909344259087\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,330.81\n", + "Adstocked value: 428,332.04\n", + "Saturated value: 0.9441\n", + "Final response: 509931.7971\n", + "Raw spend: 428330.8134746558\n", + "After adstock: 428332.03569687804\n", + "After hill transform: 0.9440787698387128\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,493.49\n", + "Adstocked value: 651,493.82\n", + "Saturated value: 0.6944\n", + "Final response: 99239.6835\n", + "Raw spend: 651493.4904997346\n", + "After adstock: 651493.823833068\n", + "After hill transform: 0.6944325879982961\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522810133\n", + "After adstock: 107986.09856143466\n", + "After hill transform: 0.9837883468768709\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 20,331.23\n", + "Adstocked value: 20,331.40\n", + "Saturated value: 0.8893\n", + "Final response: 24884.4865\n", + "Raw spend: 20331.225677295603\n", + "After adstock: 20331.402147883837\n", + "After hill transform: 0.8892909344257084\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,330.81\n", + "Adstocked value: 428,332.04\n", + "Saturated value: 0.9441\n", + "Final response: 509931.7971\n", + "Raw spend: 428330.8134746707\n", + "After adstock: 428332.03569689294\n", + "After hill transform: 0.9440787698387183\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,493.49\n", + "Adstocked value: 651,493.82\n", + "Saturated value: 0.6944\n", + "Final response: 99239.6835\n", + "Raw spend: 651493.4904997346\n", + "After adstock: 651493.823833068\n", + "After hill transform: 0.6944325879982961\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522810133\n", + "After adstock: 107986.09856143466\n", + "After hill transform: 0.9837883468768709\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 20,331.23\n", + "Adstocked value: 20,331.40\n", + "Saturated value: 0.8893\n", + "Final response: 24884.4865\n", + "Raw spend: 20331.225677295603\n", + "After adstock: 20331.402147883837\n", + "After hill transform: 0.8892909344257084\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,330.81\n", + "Adstocked value: 428,332.04\n", + "Saturated value: 0.9441\n", + "Final response: 509931.7971\n", + "Raw spend: 428330.8134746558\n", + "After adstock: 428332.03569687804\n", + "After hill transform: 0.9440787698387128\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,493.49\n", + "Adstocked value: 651,493.82\n", + "Saturated value: 0.6944\n", + "Final response: 99239.6835\n", + "Raw spend: 651493.4904997495\n", + "After adstock: 651493.8238330829\n", + "After hill transform: 0.694432587998299\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522810133\n", + "After adstock: 107986.09856143466\n", + "After hill transform: 0.9837883468768709\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 20,331.23\n", + "Adstocked value: 20,331.40\n", + "Saturated value: 0.8893\n", + "Final response: 24884.4865\n", + "Raw spend: 20331.225677295603\n", + "After adstock: 20331.402147883837\n", + "After hill transform: 0.8892909344257084\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,330.81\n", + "Adstocked value: 428,332.04\n", + "Saturated value: 0.9441\n", + "Final response: 509931.7971\n", + "Raw spend: 428330.8134746558\n", + "After adstock: 428332.03569687804\n", + "After hill transform: 0.9440787698387128\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,493.49\n", + "Adstocked value: 651,493.82\n", + "Saturated value: 0.6944\n", + "Final response: 99239.6835\n", + "Raw spend: 651493.4904997346\n", + "After adstock: 651493.823833068\n", + "After hill transform: 0.6944325879982961\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522811623\n", + "After adstock: 107986.09856144956\n", + "After hill transform: 0.9837883468768767\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 20,331.23\n", + "Adstocked value: 20,331.40\n", + "Saturated value: 0.8893\n", + "Final response: 24884.4865\n", + "Raw spend: 20331.225677295603\n", + "After adstock: 20331.402147883837\n", + "After hill transform: 0.8892909344257084\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 428,330.81\n", + "Adstocked value: 428,332.04\n", + "Saturated value: 0.9441\n", + "Final response: 509931.7971\n", + "Raw spend: 428330.8134746558\n", + "After adstock: 428332.03569687804\n", + "After hill transform: 0.9440787698387128\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,493.49\n", + "Adstocked value: 651,493.82\n", + "Saturated value: 0.6944\n", + "Final response: 99239.6835\n", + "Raw spend: 651493.4904997346\n", + "After adstock: 651493.823833068\n", + "After hill transform: 0.6944325879982961\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522810133\n", + "After adstock: 107986.09856143466\n", + "After hill transform: 0.9837883468768709\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 20,331.23\n", + "Adstocked value: 20,331.40\n", + "Saturated value: 0.8893\n", + "Final response: 24884.4865\n", + "Raw spend: 20331.225677310504\n", + "After adstock: 20331.402147898738\n", + "After hill transform: 0.8892909344259087\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 426,361.98\n", + "Adstocked value: 426,363.20\n", + "Saturated value: 0.9433\n", + "Final response: 509535.6902\n", + "Raw spend: 426361.97777533403\n", + "After adstock: 426363.1999975563\n", + "After hill transform: 0.9433454243125449\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 652,794.58\n", + "Adstocked value: 652,794.91\n", + "Saturated value: 0.6947\n", + "Final response: 99275.1572\n", + "Raw spend: 652794.5755412907\n", + "After adstock: 652794.9088746241\n", + "After hill transform: 0.6946808163184317\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 22,046.85\n", + "Adstocked value: 22,047.03\n", + "Saturated value: 0.9096\n", + "Final response: 25451.8483\n", + "Raw spend: 22046.854799411325\n", + "After adstock: 22047.03126999956\n", + "After hill transform: 0.9095666044194883\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 426,361.98\n", + "Adstocked value: 426,363.20\n", + "Saturated value: 0.9433\n", + "Final response: 509535.6902\n", + "Raw spend: 426361.97777533403\n", + "After adstock: 426363.1999975563\n", + "After hill transform: 0.9433454243125449\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 652,794.58\n", + "Adstocked value: 652,794.91\n", + "Saturated value: 0.6947\n", + "Final response: 99275.1572\n", + "Raw spend: 652794.5755412907\n", + "After adstock: 652794.9088746241\n", + "After hill transform: 0.6946808163184317\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 22,046.85\n", + "Adstocked value: 22,047.03\n", + "Saturated value: 0.9096\n", + "Final response: 25451.8483\n", + "Raw spend: 22046.854799411325\n", + "After adstock: 22047.03126999956\n", + "After hill transform: 0.9095666044194883\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 426,361.98\n", + "Adstocked value: 426,363.20\n", + "Saturated value: 0.9433\n", + "Final response: 509535.6902\n", + "Raw spend: 426361.97777534893\n", + "After adstock: 426363.1999975712\n", + "After hill transform: 0.9433454243125504\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 652,794.58\n", + "Adstocked value: 652,794.91\n", + "Saturated value: 0.6947\n", + "Final response: 99275.1572\n", + "Raw spend: 652794.5755412907\n", + "After adstock: 652794.9088746241\n", + "After hill transform: 0.6946808163184317\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 22,046.85\n", + "Adstocked value: 22,047.03\n", + "Saturated value: 0.9096\n", + "Final response: 25451.8483\n", + "Raw spend: 22046.854799411325\n", + "After adstock: 22047.03126999956\n", + "After hill transform: 0.9095666044194883\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 426,361.98\n", + "Adstocked value: 426,363.20\n", + "Saturated value: 0.9433\n", + "Final response: 509535.6902\n", + "Raw spend: 426361.97777533403\n", + "After adstock: 426363.1999975563\n", + "After hill transform: 0.9433454243125449\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 652,794.58\n", + "Adstocked value: 652,794.91\n", + "Saturated value: 0.6947\n", + "Final response: 99275.1572\n", + "Raw spend: 652794.5755413056\n", + "After adstock: 652794.908874639\n", + "After hill transform: 0.6946808163184346\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 22,046.85\n", + "Adstocked value: 22,047.03\n", + "Saturated value: 0.9096\n", + "Final response: 25451.8483\n", + "Raw spend: 22046.854799411325\n", + "After adstock: 22047.03126999956\n", + "After hill transform: 0.9095666044194883\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 426,361.98\n", + "Adstocked value: 426,363.20\n", + "Saturated value: 0.9433\n", + "Final response: 509535.6902\n", + "Raw spend: 426361.97777533403\n", + "After adstock: 426363.1999975563\n", + "After hill transform: 0.9433454243125449\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 652,794.58\n", + "Adstocked value: 652,794.91\n", + "Saturated value: 0.6947\n", + "Final response: 99275.1572\n", + "Raw spend: 652794.5755412907\n", + "After adstock: 652794.9088746241\n", + "After hill transform: 0.6946808163184317\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 22,046.85\n", + "Adstocked value: 22,047.03\n", + "Saturated value: 0.9096\n", + "Final response: 25451.8483\n", + "Raw spend: 22046.854799411325\n", + "After adstock: 22047.03126999956\n", + "After hill transform: 0.9095666044194883\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 426,361.98\n", + "Adstocked value: 426,363.20\n", + "Saturated value: 0.9433\n", + "Final response: 509535.6902\n", + "Raw spend: 426361.97777533403\n", + "After adstock: 426363.1999975563\n", + "After hill transform: 0.9433454243125449\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 652,794.58\n", + "Adstocked value: 652,794.91\n", + "Saturated value: 0.6947\n", + "Final response: 99275.1572\n", + "Raw spend: 652794.5755412907\n", + "After adstock: 652794.9088746241\n", + "After hill transform: 0.6946808163184317\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 22,046.85\n", + "Adstocked value: 22,047.03\n", + "Saturated value: 0.9096\n", + "Final response: 25451.8483\n", + "Raw spend: 22046.854799426226\n", + "After adstock: 22047.03127001446\n", + "After hill transform: 0.9095666044196425\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 426,361.98\n", + "Adstocked value: 426,363.20\n", + "Saturated value: 0.9433\n", + "Final response: 509535.6902\n", + "Raw spend: 426361.97777533403\n", + "After adstock: 426363.1999975563\n", + "After hill transform: 0.9433454243125449\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 652,794.58\n", + "Adstocked value: 652,794.91\n", + "Saturated value: 0.6947\n", + "Final response: 99275.1572\n", + "Raw spend: 652794.5755412907\n", + "After adstock: 652794.9088746241\n", + "After hill transform: 0.6946808163184317\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 22,046.85\n", + "Adstocked value: 22,047.03\n", + "Saturated value: 0.9096\n", + "Final response: 25451.8483\n", + "Raw spend: 22046.854799411325\n", + "After adstock: 22047.03126999956\n", + "After hill transform: 0.9095666044194883\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 426,361.98\n", + "Adstocked value: 426,363.20\n", + "Saturated value: 0.9433\n", + "Final response: 509535.6902\n", + "Raw spend: 426361.97777534893\n", + "After adstock: 426363.1999975712\n", + "After hill transform: 0.9433454243125504\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 652,794.58\n", + "Adstocked value: 652,794.91\n", + "Saturated value: 0.6947\n", + "Final response: 99275.1572\n", + "Raw spend: 652794.5755412907\n", + "After adstock: 652794.9088746241\n", + "After hill transform: 0.6946808163184317\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 22,046.85\n", + "Adstocked value: 22,047.03\n", + "Saturated value: 0.9096\n", + "Final response: 25451.8483\n", + "Raw spend: 22046.854799411325\n", + "After adstock: 22047.03126999956\n", + "After hill transform: 0.9095666044194883\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 426,361.98\n", + "Adstocked value: 426,363.20\n", + "Saturated value: 0.9433\n", + "Final response: 509535.6902\n", + "Raw spend: 426361.97777533403\n", + "After adstock: 426363.1999975563\n", + "After hill transform: 0.9433454243125449\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 652,794.58\n", + "Adstocked value: 652,794.91\n", + "Saturated value: 0.6947\n", + "Final response: 99275.1572\n", + "Raw spend: 652794.5755413056\n", + "After adstock: 652794.908874639\n", + "After hill transform: 0.6946808163184346\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 22,046.85\n", + "Adstocked value: 22,047.03\n", + "Saturated value: 0.9096\n", + "Final response: 25451.8483\n", + "Raw spend: 22046.854799411325\n", + "After adstock: 22047.03126999956\n", + "After hill transform: 0.9095666044194883\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 426,361.98\n", + "Adstocked value: 426,363.20\n", + "Saturated value: 0.9433\n", + "Final response: 509535.6902\n", + "Raw spend: 426361.97777533403\n", + "After adstock: 426363.1999975563\n", + "After hill transform: 0.9433454243125449\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 652,794.58\n", + "Adstocked value: 652,794.91\n", + "Saturated value: 0.6947\n", + "Final response: 99275.1572\n", + "Raw spend: 652794.5755412907\n", + "After adstock: 652794.9088746241\n", + "After hill transform: 0.6946808163184317\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 22,046.85\n", + "Adstocked value: 22,047.03\n", + "Saturated value: 0.9096\n", + "Final response: 25451.8483\n", + "Raw spend: 22046.854799411325\n", + "After adstock: 22047.03126999956\n", + "After hill transform: 0.9095666044194883\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 426,361.98\n", + "Adstocked value: 426,363.20\n", + "Saturated value: 0.9433\n", + "Final response: 509535.6902\n", + "Raw spend: 426361.97777533403\n", + "After adstock: 426363.1999975563\n", + "After hill transform: 0.9433454243125449\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 652,794.58\n", + "Adstocked value: 652,794.91\n", + "Saturated value: 0.6947\n", + "Final response: 99275.1572\n", + "Raw spend: 652794.5755412907\n", + "After adstock: 652794.9088746241\n", + "After hill transform: 0.6946808163184317\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 22,046.85\n", + "Adstocked value: 22,047.03\n", + "Saturated value: 0.9096\n", + "Final response: 25451.8483\n", + "Raw spend: 22046.854799426226\n", + "After adstock: 22047.03127001446\n", + "After hill transform: 0.9095666044196425\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 424,925.29\n", + "Adstocked value: 424,926.51\n", + "Saturated value: 0.9428\n", + "Final response: 509242.3956\n", + "Raw spend: 424925.29020067933\n", + "After adstock: 424926.5124229016\n", + "After hill transform: 0.9428024239306462\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 653,749.63\n", + "Adstocked value: 653,749.97\n", + "Saturated value: 0.6949\n", + "Final response: 99301.1414\n", + "Raw spend: 653749.6348215677\n", + "After adstock: 653749.968154901\n", + "After hill transform: 0.6948626414516849\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522806703\n", + "After adstock: 107986.09856140036\n", + "After hill transform: 0.9837883468768576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 23,316.58\n", + "Adstocked value: 23,316.76\n", + "Saturated value: 0.9216\n", + "Final response: 25787.5040\n", + "Raw spend: 23316.583564180102\n", + "After adstock: 23316.760034768336\n", + "After hill transform: 0.9215618539728351\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 424,925.29\n", + "Adstocked value: 424,926.51\n", + "Saturated value: 0.9428\n", + "Final response: 509242.3956\n", + "Raw spend: 424925.29020067933\n", + "After adstock: 424926.5124229016\n", + "After hill transform: 0.9428024239306462\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 653,749.63\n", + "Adstocked value: 653,749.97\n", + "Saturated value: 0.6949\n", + "Final response: 99301.1414\n", + "Raw spend: 653749.6348215677\n", + "After adstock: 653749.968154901\n", + "After hill transform: 0.6948626414516849\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522806703\n", + "After adstock: 107986.09856140036\n", + "After hill transform: 0.9837883468768576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 23,316.58\n", + "Adstocked value: 23,316.76\n", + "Saturated value: 0.9216\n", + "Final response: 25787.5040\n", + "Raw spend: 23316.583564180102\n", + "After adstock: 23316.760034768336\n", + "After hill transform: 0.9215618539728351\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 424,925.29\n", + "Adstocked value: 424,926.51\n", + "Saturated value: 0.9428\n", + "Final response: 509242.3956\n", + "Raw spend: 424925.29020069423\n", + "After adstock: 424926.5124229165\n", + "After hill transform: 0.9428024239306518\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 653,749.63\n", + "Adstocked value: 653,749.97\n", + "Saturated value: 0.6949\n", + "Final response: 99301.1414\n", + "Raw spend: 653749.6348215677\n", + "After adstock: 653749.968154901\n", + "After hill transform: 0.6948626414516849\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522806703\n", + "After adstock: 107986.09856140036\n", + "After hill transform: 0.9837883468768576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 23,316.58\n", + "Adstocked value: 23,316.76\n", + "Saturated value: 0.9216\n", + "Final response: 25787.5040\n", + "Raw spend: 23316.583564180102\n", + "After adstock: 23316.760034768336\n", + "After hill transform: 0.9215618539728351\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 424,925.29\n", + "Adstocked value: 424,926.51\n", + "Saturated value: 0.9428\n", + "Final response: 509242.3956\n", + "Raw spend: 424925.29020067933\n", + "After adstock: 424926.5124229016\n", + "After hill transform: 0.9428024239306462\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 653,749.63\n", + "Adstocked value: 653,749.97\n", + "Saturated value: 0.6949\n", + "Final response: 99301.1414\n", + "Raw spend: 653749.6348215826\n", + "After adstock: 653749.968154916\n", + "After hill transform: 0.6948626414516876\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522806703\n", + "After adstock: 107986.09856140036\n", + "After hill transform: 0.9837883468768576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 23,316.58\n", + "Adstocked value: 23,316.76\n", + "Saturated value: 0.9216\n", + "Final response: 25787.5040\n", + "Raw spend: 23316.583564180102\n", + "After adstock: 23316.760034768336\n", + "After hill transform: 0.9215618539728351\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 424,925.29\n", + "Adstocked value: 424,926.51\n", + "Saturated value: 0.9428\n", + "Final response: 509242.3956\n", + "Raw spend: 424925.29020067933\n", + "After adstock: 424926.5124229016\n", + "After hill transform: 0.9428024239306462\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 653,749.63\n", + "Adstocked value: 653,749.97\n", + "Saturated value: 0.6949\n", + "Final response: 99301.1414\n", + "Raw spend: 653749.6348215677\n", + "After adstock: 653749.968154901\n", + "After hill transform: 0.6948626414516849\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522808193\n", + "After adstock: 107986.09856141526\n", + "After hill transform: 0.9837883468768633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 23,316.58\n", + "Adstocked value: 23,316.76\n", + "Saturated value: 0.9216\n", + "Final response: 25787.5040\n", + "Raw spend: 23316.583564180102\n", + "After adstock: 23316.760034768336\n", + "After hill transform: 0.9215618539728351\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 424,925.29\n", + "Adstocked value: 424,926.51\n", + "Saturated value: 0.9428\n", + "Final response: 509242.3956\n", + "Raw spend: 424925.29020067933\n", + "After adstock: 424926.5124229016\n", + "After hill transform: 0.9428024239306462\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 653,749.63\n", + "Adstocked value: 653,749.97\n", + "Saturated value: 0.6949\n", + "Final response: 99301.1414\n", + "Raw spend: 653749.6348215677\n", + "After adstock: 653749.968154901\n", + "After hill transform: 0.6948626414516849\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522806703\n", + "After adstock: 107986.09856140036\n", + "After hill transform: 0.9837883468768576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 23,316.58\n", + "Adstocked value: 23,316.76\n", + "Saturated value: 0.9216\n", + "Final response: 25787.5040\n", + "Raw spend: 23316.583564195003\n", + "After adstock: 23316.760034783238\n", + "After hill transform: 0.9215618539729633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 424,925.29\n", + "Adstocked value: 424,926.51\n", + "Saturated value: 0.9428\n", + "Final response: 509242.3956\n", + "Raw spend: 424925.29020067933\n", + "After adstock: 424926.5124229016\n", + "After hill transform: 0.9428024239306462\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 653,749.63\n", + "Adstocked value: 653,749.97\n", + "Saturated value: 0.6949\n", + "Final response: 99301.1414\n", + "Raw spend: 653749.6348215677\n", + "After adstock: 653749.968154901\n", + "After hill transform: 0.6948626414516849\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522806703\n", + "After adstock: 107986.09856140036\n", + "After hill transform: 0.9837883468768576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 23,316.58\n", + "Adstocked value: 23,316.76\n", + "Saturated value: 0.9216\n", + "Final response: 25787.5040\n", + "Raw spend: 23316.583564180102\n", + "After adstock: 23316.760034768336\n", + "After hill transform: 0.9215618539728351\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 424,925.29\n", + "Adstocked value: 424,926.51\n", + "Saturated value: 0.9428\n", + "Final response: 509242.3956\n", + "Raw spend: 424925.29020069423\n", + "After adstock: 424926.5124229165\n", + "After hill transform: 0.9428024239306518\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 653,749.63\n", + "Adstocked value: 653,749.97\n", + "Saturated value: 0.6949\n", + "Final response: 99301.1414\n", + "Raw spend: 653749.6348215677\n", + "After adstock: 653749.968154901\n", + "After hill transform: 0.6948626414516849\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522806703\n", + "After adstock: 107986.09856140036\n", + "After hill transform: 0.9837883468768576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 23,316.58\n", + "Adstocked value: 23,316.76\n", + "Saturated value: 0.9216\n", + "Final response: 25787.5040\n", + "Raw spend: 23316.583564180102\n", + "After adstock: 23316.760034768336\n", + "After hill transform: 0.9215618539728351\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 424,925.29\n", + "Adstocked value: 424,926.51\n", + "Saturated value: 0.9428\n", + "Final response: 509242.3956\n", + "Raw spend: 424925.29020067933\n", + "After adstock: 424926.5124229016\n", + "After hill transform: 0.9428024239306462\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 653,749.63\n", + "Adstocked value: 653,749.97\n", + "Saturated value: 0.6949\n", + "Final response: 99301.1414\n", + "Raw spend: 653749.6348215826\n", + "After adstock: 653749.968154916\n", + "After hill transform: 0.6948626414516876\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522806703\n", + "After adstock: 107986.09856140036\n", + "After hill transform: 0.9837883468768576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 23,316.58\n", + "Adstocked value: 23,316.76\n", + "Saturated value: 0.9216\n", + "Final response: 25787.5040\n", + "Raw spend: 23316.583564180102\n", + "After adstock: 23316.760034768336\n", + "After hill transform: 0.9215618539728351\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 424,925.29\n", + "Adstocked value: 424,926.51\n", + "Saturated value: 0.9428\n", + "Final response: 509242.3956\n", + "Raw spend: 424925.29020067933\n", + "After adstock: 424926.5124229016\n", + "After hill transform: 0.9428024239306462\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 653,749.63\n", + "Adstocked value: 653,749.97\n", + "Saturated value: 0.6949\n", + "Final response: 99301.1414\n", + "Raw spend: 653749.6348215677\n", + "After adstock: 653749.968154901\n", + "After hill transform: 0.6948626414516849\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522808193\n", + "After adstock: 107986.09856141526\n", + "After hill transform: 0.9837883468768633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 23,316.58\n", + "Adstocked value: 23,316.76\n", + "Saturated value: 0.9216\n", + "Final response: 25787.5040\n", + "Raw spend: 23316.583564180102\n", + "After adstock: 23316.760034768336\n", + "After hill transform: 0.9215618539728351\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 424,925.29\n", + "Adstocked value: 424,926.51\n", + "Saturated value: 0.9428\n", + "Final response: 509242.3956\n", + "Raw spend: 424925.29020067933\n", + "After adstock: 424926.5124229016\n", + "After hill transform: 0.9428024239306462\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 653,749.63\n", + "Adstocked value: 653,749.97\n", + "Saturated value: 0.6949\n", + "Final response: 99301.1414\n", + "Raw spend: 653749.6348215677\n", + "After adstock: 653749.968154901\n", + "After hill transform: 0.6948626414516849\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522806703\n", + "After adstock: 107986.09856140036\n", + "After hill transform: 0.9837883468768576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 23,316.58\n", + "Adstocked value: 23,316.76\n", + "Saturated value: 0.9216\n", + "Final response: 25787.5040\n", + "Raw spend: 23316.583564195003\n", + "After adstock: 23316.760034783238\n", + "After hill transform: 0.9215618539729633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 424,027.40\n", + "Adstocked value: 424,028.62\n", + "Saturated value: 0.9425\n", + "Final response: 509057.2473\n", + "Raw spend: 424027.40247190226\n", + "After adstock: 424028.6246941245\n", + "After hill transform: 0.9424596436016852\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 654,352.42\n", + "Adstocked value: 654,352.75\n", + "Saturated value: 0.6950\n", + "Final response: 99317.5173\n", + "Raw spend: 654352.4176144141\n", + "After adstock: 654352.7509477475\n", + "After hill transform: 0.6949772319422051\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522814375\n", + "After adstock: 107986.09856147708\n", + "After hill transform: 0.9837883468768874\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,128.73\n", + "Adstocked value: 24,128.91\n", + "Saturated value: 0.9282\n", + "Final response: 25972.1739\n", + "Raw spend: 24128.73233276985\n", + "After adstock: 24128.908803358085\n", + "After hill transform: 0.9281613570743354\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 424,027.40\n", + "Adstocked value: 424,028.62\n", + "Saturated value: 0.9425\n", + "Final response: 509057.2473\n", + "Raw spend: 424027.40247190226\n", + "After adstock: 424028.6246941245\n", + "After hill transform: 0.9424596436016852\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 654,352.42\n", + "Adstocked value: 654,352.75\n", + "Saturated value: 0.6950\n", + "Final response: 99317.5173\n", + "Raw spend: 654352.4176144141\n", + "After adstock: 654352.7509477475\n", + "After hill transform: 0.6949772319422051\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522814375\n", + "After adstock: 107986.09856147708\n", + "After hill transform: 0.9837883468768874\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,128.73\n", + "Adstocked value: 24,128.91\n", + "Saturated value: 0.9282\n", + "Final response: 25972.1739\n", + "Raw spend: 24128.73233276985\n", + "After adstock: 24128.908803358085\n", + "After hill transform: 0.9281613570743354\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 424,027.40\n", + "Adstocked value: 424,028.62\n", + "Saturated value: 0.9425\n", + "Final response: 509057.2473\n", + "Raw spend: 424027.40247191716\n", + "After adstock: 424028.6246941394\n", + "After hill transform: 0.942459643601691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 654,352.42\n", + "Adstocked value: 654,352.75\n", + "Saturated value: 0.6950\n", + "Final response: 99317.5173\n", + "Raw spend: 654352.4176144141\n", + "After adstock: 654352.7509477475\n", + "After hill transform: 0.6949772319422051\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522814375\n", + "After adstock: 107986.09856147708\n", + "After hill transform: 0.9837883468768874\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,128.73\n", + "Adstocked value: 24,128.91\n", + "Saturated value: 0.9282\n", + "Final response: 25972.1739\n", + "Raw spend: 24128.73233276985\n", + "After adstock: 24128.908803358085\n", + "After hill transform: 0.9281613570743354\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 424,027.40\n", + "Adstocked value: 424,028.62\n", + "Saturated value: 0.9425\n", + "Final response: 509057.2473\n", + "Raw spend: 424027.40247190226\n", + "After adstock: 424028.6246941245\n", + "After hill transform: 0.9424596436016852\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 654,352.42\n", + "Adstocked value: 654,352.75\n", + "Saturated value: 0.6950\n", + "Final response: 99317.5173\n", + "Raw spend: 654352.417614429\n", + "After adstock: 654352.7509477624\n", + "After hill transform: 0.694977231942208\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522814375\n", + "After adstock: 107986.09856147708\n", + "After hill transform: 0.9837883468768874\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,128.73\n", + "Adstocked value: 24,128.91\n", + "Saturated value: 0.9282\n", + "Final response: 25972.1739\n", + "Raw spend: 24128.73233276985\n", + "After adstock: 24128.908803358085\n", + "After hill transform: 0.9281613570743354\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 424,027.40\n", + "Adstocked value: 424,028.62\n", + "Saturated value: 0.9425\n", + "Final response: 509057.2473\n", + "Raw spend: 424027.40247190226\n", + "After adstock: 424028.6246941245\n", + "After hill transform: 0.9424596436016852\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 654,352.42\n", + "Adstocked value: 654,352.75\n", + "Saturated value: 0.6950\n", + "Final response: 99317.5173\n", + "Raw spend: 654352.4176144141\n", + "After adstock: 654352.7509477475\n", + "After hill transform: 0.6949772319422051\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522815865\n", + "After adstock: 107986.09856149198\n", + "After hill transform: 0.9837883468768932\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,128.73\n", + "Adstocked value: 24,128.91\n", + "Saturated value: 0.9282\n", + "Final response: 25972.1739\n", + "Raw spend: 24128.73233276985\n", + "After adstock: 24128.908803358085\n", + "After hill transform: 0.9281613570743354\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 424,027.40\n", + "Adstocked value: 424,028.62\n", + "Saturated value: 0.9425\n", + "Final response: 509057.2473\n", + "Raw spend: 424027.40247190226\n", + "After adstock: 424028.6246941245\n", + "After hill transform: 0.9424596436016852\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 654,352.42\n", + "Adstocked value: 654,352.75\n", + "Saturated value: 0.6950\n", + "Final response: 99317.5173\n", + "Raw spend: 654352.4176144141\n", + "After adstock: 654352.7509477475\n", + "After hill transform: 0.6949772319422051\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522814375\n", + "After adstock: 107986.09856147708\n", + "After hill transform: 0.9837883468768874\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,128.73\n", + "Adstocked value: 24,128.91\n", + "Saturated value: 0.9282\n", + "Final response: 25972.1739\n", + "Raw spend: 24128.73233278475\n", + "After adstock: 24128.908803372986\n", + "After hill transform: 0.9281613570744497\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 424,027.40\n", + "Adstocked value: 424,028.62\n", + "Saturated value: 0.9425\n", + "Final response: 509057.2473\n", + "Raw spend: 424027.40247190226\n", + "After adstock: 424028.6246941245\n", + "After hill transform: 0.9424596436016852\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 654,352.42\n", + "Adstocked value: 654,352.75\n", + "Saturated value: 0.6950\n", + "Final response: 99317.5173\n", + "Raw spend: 654352.4176144141\n", + "After adstock: 654352.7509477475\n", + "After hill transform: 0.6949772319422051\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522814375\n", + "After adstock: 107986.09856147708\n", + "After hill transform: 0.9837883468768874\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,128.73\n", + "Adstocked value: 24,128.91\n", + "Saturated value: 0.9282\n", + "Final response: 25972.1739\n", + "Raw spend: 24128.73233276985\n", + "After adstock: 24128.908803358085\n", + "After hill transform: 0.9281613570743354\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 424,027.40\n", + "Adstocked value: 424,028.62\n", + "Saturated value: 0.9425\n", + "Final response: 509057.2473\n", + "Raw spend: 424027.40247191716\n", + "After adstock: 424028.6246941394\n", + "After hill transform: 0.942459643601691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 654,352.42\n", + "Adstocked value: 654,352.75\n", + "Saturated value: 0.6950\n", + "Final response: 99317.5173\n", + "Raw spend: 654352.4176144141\n", + "After adstock: 654352.7509477475\n", + "After hill transform: 0.6949772319422051\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522814375\n", + "After adstock: 107986.09856147708\n", + "After hill transform: 0.9837883468768874\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,128.73\n", + "Adstocked value: 24,128.91\n", + "Saturated value: 0.9282\n", + "Final response: 25972.1739\n", + "Raw spend: 24128.73233276985\n", + "After adstock: 24128.908803358085\n", + "After hill transform: 0.9281613570743354\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 424,027.40\n", + "Adstocked value: 424,028.62\n", + "Saturated value: 0.9425\n", + "Final response: 509057.2473\n", + "Raw spend: 424027.40247190226\n", + "After adstock: 424028.6246941245\n", + "After hill transform: 0.9424596436016852\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 654,352.42\n", + "Adstocked value: 654,352.75\n", + "Saturated value: 0.6950\n", + "Final response: 99317.5173\n", + "Raw spend: 654352.417614429\n", + "After adstock: 654352.7509477624\n", + "After hill transform: 0.694977231942208\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522814375\n", + "After adstock: 107986.09856147708\n", + "After hill transform: 0.9837883468768874\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,128.73\n", + "Adstocked value: 24,128.91\n", + "Saturated value: 0.9282\n", + "Final response: 25972.1739\n", + "Raw spend: 24128.73233276985\n", + "After adstock: 24128.908803358085\n", + "After hill transform: 0.9281613570743354\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 424,027.40\n", + "Adstocked value: 424,028.62\n", + "Saturated value: 0.9425\n", + "Final response: 509057.2473\n", + "Raw spend: 424027.40247190226\n", + "After adstock: 424028.6246941245\n", + "After hill transform: 0.9424596436016852\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 654,352.42\n", + "Adstocked value: 654,352.75\n", + "Saturated value: 0.6950\n", + "Final response: 99317.5173\n", + "Raw spend: 654352.4176144141\n", + "After adstock: 654352.7509477475\n", + "After hill transform: 0.6949772319422051\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522815865\n", + "After adstock: 107986.09856149198\n", + "After hill transform: 0.9837883468768932\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,128.73\n", + "Adstocked value: 24,128.91\n", + "Saturated value: 0.9282\n", + "Final response: 25972.1739\n", + "Raw spend: 24128.73233276985\n", + "After adstock: 24128.908803358085\n", + "After hill transform: 0.9281613570743354\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 424,027.40\n", + "Adstocked value: 424,028.62\n", + "Saturated value: 0.9425\n", + "Final response: 509057.2473\n", + "Raw spend: 424027.40247190226\n", + "After adstock: 424028.6246941245\n", + "After hill transform: 0.9424596436016852\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 654,352.42\n", + "Adstocked value: 654,352.75\n", + "Saturated value: 0.6950\n", + "Final response: 99317.5173\n", + "Raw spend: 654352.4176144141\n", + "After adstock: 654352.7509477475\n", + "After hill transform: 0.6949772319422051\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522814375\n", + "After adstock: 107986.09856147708\n", + "After hill transform: 0.9837883468768874\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,128.73\n", + "Adstocked value: 24,128.91\n", + "Saturated value: 0.9282\n", + "Final response: 25972.1739\n", + "Raw spend: 24128.73233278475\n", + "After adstock: 24128.908803372986\n", + "After hill transform: 0.9281613570744497\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 423,943.84\n", + "Adstocked value: 423,945.06\n", + "Saturated value: 0.9424\n", + "Final response: 509039.9433\n", + "Raw spend: 423943.8391836532\n", + "After adstock: 423945.0614058754\n", + "After hill transform: 0.9424276072655267\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 654,415.57\n", + "Adstocked value: 654,415.90\n", + "Saturated value: 0.6950\n", + "Final response: 99319.2318\n", + "Raw spend: 654415.566596136\n", + "After adstock: 654415.8999294693\n", + "After hill transform: 0.6949892292131042\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522813251\n", + "After adstock: 107986.09856146584\n", + "After hill transform: 0.983788346876883\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,226.55\n", + "Adstocked value: 24,226.73\n", + "Saturated value: 0.9289\n", + "Final response: 25993.0243\n", + "Raw spend: 24226.553377768116\n", + "After adstock: 24226.72984835635\n", + "After hill transform: 0.9289064827989222\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 423,943.84\n", + "Adstocked value: 423,945.06\n", + "Saturated value: 0.9424\n", + "Final response: 509039.9433\n", + "Raw spend: 423943.8391836532\n", + "After adstock: 423945.0614058754\n", + "After hill transform: 0.9424276072655267\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 654,415.57\n", + "Adstocked value: 654,415.90\n", + "Saturated value: 0.6950\n", + "Final response: 99319.2318\n", + "Raw spend: 654415.566596136\n", + "After adstock: 654415.8999294693\n", + "After hill transform: 0.6949892292131042\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522813251\n", + "After adstock: 107986.09856146584\n", + "After hill transform: 0.983788346876883\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,226.55\n", + "Adstocked value: 24,226.73\n", + "Saturated value: 0.9289\n", + "Final response: 25993.0243\n", + "Raw spend: 24226.553377768116\n", + "After adstock: 24226.72984835635\n", + "After hill transform: 0.9289064827989222\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 423,943.84\n", + "Adstocked value: 423,945.06\n", + "Saturated value: 0.9424\n", + "Final response: 509039.9433\n", + "Raw spend: 423943.8391836681\n", + "After adstock: 423945.06140589033\n", + "After hill transform: 0.9424276072655324\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 654,415.57\n", + "Adstocked value: 654,415.90\n", + "Saturated value: 0.6950\n", + "Final response: 99319.2318\n", + "Raw spend: 654415.566596136\n", + "After adstock: 654415.8999294693\n", + "After hill transform: 0.6949892292131042\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522813251\n", + "After adstock: 107986.09856146584\n", + "After hill transform: 0.983788346876883\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,226.55\n", + "Adstocked value: 24,226.73\n", + "Saturated value: 0.9289\n", + "Final response: 25993.0243\n", + "Raw spend: 24226.553377768116\n", + "After adstock: 24226.72984835635\n", + "After hill transform: 0.9289064827989222\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 423,943.84\n", + "Adstocked value: 423,945.06\n", + "Saturated value: 0.9424\n", + "Final response: 509039.9433\n", + "Raw spend: 423943.8391836532\n", + "After adstock: 423945.0614058754\n", + "After hill transform: 0.9424276072655267\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 654,415.57\n", + "Adstocked value: 654,415.90\n", + "Saturated value: 0.6950\n", + "Final response: 99319.2318\n", + "Raw spend: 654415.5665961509\n", + "After adstock: 654415.8999294842\n", + "After hill transform: 0.694989229213107\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522813251\n", + "After adstock: 107986.09856146584\n", + "After hill transform: 0.983788346876883\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,226.55\n", + "Adstocked value: 24,226.73\n", + "Saturated value: 0.9289\n", + "Final response: 25993.0243\n", + "Raw spend: 24226.553377768116\n", + "After adstock: 24226.72984835635\n", + "After hill transform: 0.9289064827989222\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 423,943.84\n", + "Adstocked value: 423,945.06\n", + "Saturated value: 0.9424\n", + "Final response: 509039.9433\n", + "Raw spend: 423943.8391836532\n", + "After adstock: 423945.0614058754\n", + "After hill transform: 0.9424276072655267\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 654,415.57\n", + "Adstocked value: 654,415.90\n", + "Saturated value: 0.6950\n", + "Final response: 99319.2318\n", + "Raw spend: 654415.566596136\n", + "After adstock: 654415.8999294693\n", + "After hill transform: 0.6949892292131042\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522814741\n", + "After adstock: 107986.09856148074\n", + "After hill transform: 0.9837883468768889\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,226.55\n", + "Adstocked value: 24,226.73\n", + "Saturated value: 0.9289\n", + "Final response: 25993.0243\n", + "Raw spend: 24226.553377768116\n", + "After adstock: 24226.72984835635\n", + "After hill transform: 0.9289064827989222\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 423,943.84\n", + "Adstocked value: 423,945.06\n", + "Saturated value: 0.9424\n", + "Final response: 509039.9433\n", + "Raw spend: 423943.8391836532\n", + "After adstock: 423945.0614058754\n", + "After hill transform: 0.9424276072655267\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 654,415.57\n", + "Adstocked value: 654,415.90\n", + "Saturated value: 0.6950\n", + "Final response: 99319.2318\n", + "Raw spend: 654415.566596136\n", + "After adstock: 654415.8999294693\n", + "After hill transform: 0.6949892292131042\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522813251\n", + "After adstock: 107986.09856146584\n", + "After hill transform: 0.983788346876883\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,226.55\n", + "Adstocked value: 24,226.73\n", + "Saturated value: 0.9289\n", + "Final response: 25993.0243\n", + "Raw spend: 24226.553377783017\n", + "After adstock: 24226.72984837125\n", + "After hill transform: 0.928906482799035\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 423,943.84\n", + "Adstocked value: 423,945.06\n", + "Saturated value: 0.9424\n", + "Final response: 509039.9433\n", + "Raw spend: 423943.8391836532\n", + "After adstock: 423945.0614058754\n", + "After hill transform: 0.9424276072655267\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 654,415.57\n", + "Adstocked value: 654,415.90\n", + "Saturated value: 0.6950\n", + "Final response: 99319.2318\n", + "Raw spend: 654415.566596136\n", + "After adstock: 654415.8999294693\n", + "After hill transform: 0.6949892292131042\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522813251\n", + "After adstock: 107986.09856146584\n", + "After hill transform: 0.983788346876883\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,226.55\n", + "Adstocked value: 24,226.73\n", + "Saturated value: 0.9289\n", + "Final response: 25993.0243\n", + "Raw spend: 24226.553377768116\n", + "After adstock: 24226.72984835635\n", + "After hill transform: 0.9289064827989222\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 423,943.84\n", + "Adstocked value: 423,945.06\n", + "Saturated value: 0.9424\n", + "Final response: 509039.9433\n", + "Raw spend: 423943.8391836681\n", + "After adstock: 423945.06140589033\n", + "After hill transform: 0.9424276072655324\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 654,415.57\n", + "Adstocked value: 654,415.90\n", + "Saturated value: 0.6950\n", + "Final response: 99319.2318\n", + "Raw spend: 654415.566596136\n", + "After adstock: 654415.8999294693\n", + "After hill transform: 0.6949892292131042\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522813251\n", + "After adstock: 107986.09856146584\n", + "After hill transform: 0.983788346876883\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,226.55\n", + "Adstocked value: 24,226.73\n", + "Saturated value: 0.9289\n", + "Final response: 25993.0243\n", + "Raw spend: 24226.553377768116\n", + "After adstock: 24226.72984835635\n", + "After hill transform: 0.9289064827989222\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 423,943.84\n", + "Adstocked value: 423,945.06\n", + "Saturated value: 0.9424\n", + "Final response: 509039.9433\n", + "Raw spend: 423943.8391836532\n", + "After adstock: 423945.0614058754\n", + "After hill transform: 0.9424276072655267\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 654,415.57\n", + "Adstocked value: 654,415.90\n", + "Saturated value: 0.6950\n", + "Final response: 99319.2318\n", + "Raw spend: 654415.5665961509\n", + "After adstock: 654415.8999294842\n", + "After hill transform: 0.694989229213107\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522813251\n", + "After adstock: 107986.09856146584\n", + "After hill transform: 0.983788346876883\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,226.55\n", + "Adstocked value: 24,226.73\n", + "Saturated value: 0.9289\n", + "Final response: 25993.0243\n", + "Raw spend: 24226.553377768116\n", + "After adstock: 24226.72984835635\n", + "After hill transform: 0.9289064827989222\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 423,943.84\n", + "Adstocked value: 423,945.06\n", + "Saturated value: 0.9424\n", + "Final response: 509039.9433\n", + "Raw spend: 423943.8391836532\n", + "After adstock: 423945.0614058754\n", + "After hill transform: 0.9424276072655267\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 654,415.57\n", + "Adstocked value: 654,415.90\n", + "Saturated value: 0.6950\n", + "Final response: 99319.2318\n", + "Raw spend: 654415.566596136\n", + "After adstock: 654415.8999294693\n", + "After hill transform: 0.6949892292131042\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522814741\n", + "After adstock: 107986.09856148074\n", + "After hill transform: 0.9837883468768889\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,226.55\n", + "Adstocked value: 24,226.73\n", + "Saturated value: 0.9289\n", + "Final response: 25993.0243\n", + "Raw spend: 24226.553377768116\n", + "After adstock: 24226.72984835635\n", + "After hill transform: 0.9289064827989222\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 423,943.84\n", + "Adstocked value: 423,945.06\n", + "Saturated value: 0.9424\n", + "Final response: 509039.9433\n", + "Raw spend: 423943.8391836532\n", + "After adstock: 423945.0614058754\n", + "After hill transform: 0.9424276072655267\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 654,415.57\n", + "Adstocked value: 654,415.90\n", + "Saturated value: 0.6950\n", + "Final response: 99319.2318\n", + "Raw spend: 654415.566596136\n", + "After adstock: 654415.8999294693\n", + "After hill transform: 0.6949892292131042\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522813251\n", + "After adstock: 107986.09856146584\n", + "After hill transform: 0.983788346876883\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,226.55\n", + "Adstocked value: 24,226.73\n", + "Saturated value: 0.9289\n", + "Final response: 25993.0243\n", + "Raw spend: 24226.553377783017\n", + "After adstock: 24226.72984837125\n", + "After hill transform: 0.928906482799035\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 423,867.27\n", + "Adstocked value: 423,868.49\n", + "Saturated value: 0.9424\n", + "Final response: 509024.0766\n", + "Raw spend: 423867.2697122538\n", + "After adstock: 423868.4919344761\n", + "After hill transform: 0.942398231954587\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 654,509.01\n", + "Adstocked value: 654,509.34\n", + "Saturated value: 0.6950\n", + "Final response: 99321.7684\n", + "Raw spend: 654509.0109558351\n", + "After adstock: 654509.3442891685\n", + "After hill transform: 0.6950069794994096\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522807253\n", + "After adstock: 107986.09856140586\n", + "After hill transform: 0.9837883468768597\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,428.27\n", + "Adstocked value: 24,428.45\n", + "Saturated value: 0.9304\n", + "Final response: 26035.1330\n", + "Raw spend: 24428.2720357045\n", + "After adstock: 24428.448506292734\n", + "After hill transform: 0.930411309890604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 423,867.27\n", + "Adstocked value: 423,868.49\n", + "Saturated value: 0.9424\n", + "Final response: 509024.0766\n", + "Raw spend: 423867.2697122538\n", + "After adstock: 423868.4919344761\n", + "After hill transform: 0.942398231954587\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 654,509.01\n", + "Adstocked value: 654,509.34\n", + "Saturated value: 0.6950\n", + "Final response: 99321.7684\n", + "Raw spend: 654509.0109558351\n", + "After adstock: 654509.3442891685\n", + "After hill transform: 0.6950069794994096\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522807253\n", + "After adstock: 107986.09856140586\n", + "After hill transform: 0.9837883468768597\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,428.27\n", + "Adstocked value: 24,428.45\n", + "Saturated value: 0.9304\n", + "Final response: 26035.1330\n", + "Raw spend: 24428.2720357045\n", + "After adstock: 24428.448506292734\n", + "After hill transform: 0.930411309890604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 423,867.27\n", + "Adstocked value: 423,868.49\n", + "Saturated value: 0.9424\n", + "Final response: 509024.0766\n", + "Raw spend: 423867.2697122687\n", + "After adstock: 423868.491934491\n", + "After hill transform: 0.9423982319545928\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 654,509.01\n", + "Adstocked value: 654,509.34\n", + "Saturated value: 0.6950\n", + "Final response: 99321.7684\n", + "Raw spend: 654509.0109558351\n", + "After adstock: 654509.3442891685\n", + "After hill transform: 0.6950069794994096\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522807253\n", + "After adstock: 107986.09856140586\n", + "After hill transform: 0.9837883468768597\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,428.27\n", + "Adstocked value: 24,428.45\n", + "Saturated value: 0.9304\n", + "Final response: 26035.1330\n", + "Raw spend: 24428.2720357045\n", + "After adstock: 24428.448506292734\n", + "After hill transform: 0.930411309890604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 423,867.27\n", + "Adstocked value: 423,868.49\n", + "Saturated value: 0.9424\n", + "Final response: 509024.0766\n", + "Raw spend: 423867.2697122538\n", + "After adstock: 423868.4919344761\n", + "After hill transform: 0.942398231954587\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 654,509.01\n", + "Adstocked value: 654,509.34\n", + "Saturated value: 0.6950\n", + "Final response: 99321.7684\n", + "Raw spend: 654509.01095585\n", + "After adstock: 654509.3442891834\n", + "After hill transform: 0.6950069794994124\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522807253\n", + "After adstock: 107986.09856140586\n", + "After hill transform: 0.9837883468768597\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,428.27\n", + "Adstocked value: 24,428.45\n", + "Saturated value: 0.9304\n", + "Final response: 26035.1330\n", + "Raw spend: 24428.2720357045\n", + "After adstock: 24428.448506292734\n", + "After hill transform: 0.930411309890604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 423,867.27\n", + "Adstocked value: 423,868.49\n", + "Saturated value: 0.9424\n", + "Final response: 509024.0766\n", + "Raw spend: 423867.2697122538\n", + "After adstock: 423868.4919344761\n", + "After hill transform: 0.942398231954587\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 654,509.01\n", + "Adstocked value: 654,509.34\n", + "Saturated value: 0.6950\n", + "Final response: 99321.7684\n", + "Raw spend: 654509.0109558351\n", + "After adstock: 654509.3442891685\n", + "After hill transform: 0.6950069794994096\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522808743\n", + "After adstock: 107986.09856142076\n", + "After hill transform: 0.9837883468768656\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,428.27\n", + "Adstocked value: 24,428.45\n", + "Saturated value: 0.9304\n", + "Final response: 26035.1330\n", + "Raw spend: 24428.2720357045\n", + "After adstock: 24428.448506292734\n", + "After hill transform: 0.930411309890604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 423,867.27\n", + "Adstocked value: 423,868.49\n", + "Saturated value: 0.9424\n", + "Final response: 509024.0766\n", + "Raw spend: 423867.2697122538\n", + "After adstock: 423868.4919344761\n", + "After hill transform: 0.942398231954587\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 654,509.01\n", + "Adstocked value: 654,509.34\n", + "Saturated value: 0.6950\n", + "Final response: 99321.7684\n", + "Raw spend: 654509.0109558351\n", + "After adstock: 654509.3442891685\n", + "After hill transform: 0.6950069794994096\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522807253\n", + "After adstock: 107986.09856140586\n", + "After hill transform: 0.9837883468768597\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,428.27\n", + "Adstocked value: 24,428.45\n", + "Saturated value: 0.9304\n", + "Final response: 26035.1330\n", + "Raw spend: 24428.2720357194\n", + "After adstock: 24428.448506307635\n", + "After hill transform: 0.9304113098907136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 423,867.27\n", + "Adstocked value: 423,868.49\n", + "Saturated value: 0.9424\n", + "Final response: 509024.0766\n", + "Raw spend: 423867.2697122538\n", + "After adstock: 423868.4919344761\n", + "After hill transform: 0.942398231954587\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 654,509.01\n", + "Adstocked value: 654,509.34\n", + "Saturated value: 0.6950\n", + "Final response: 99321.7684\n", + "Raw spend: 654509.0109558351\n", + "After adstock: 654509.3442891685\n", + "After hill transform: 0.6950069794994096\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522807253\n", + "After adstock: 107986.09856140586\n", + "After hill transform: 0.9837883468768597\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,428.27\n", + "Adstocked value: 24,428.45\n", + "Saturated value: 0.9304\n", + "Final response: 26035.1330\n", + "Raw spend: 24428.2720357045\n", + "After adstock: 24428.448506292734\n", + "After hill transform: 0.930411309890604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 423,867.27\n", + "Adstocked value: 423,868.49\n", + "Saturated value: 0.9424\n", + "Final response: 509024.0766\n", + "Raw spend: 423867.2697122687\n", + "After adstock: 423868.491934491\n", + "After hill transform: 0.9423982319545928\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 654,509.01\n", + "Adstocked value: 654,509.34\n", + "Saturated value: 0.6950\n", + "Final response: 99321.7684\n", + "Raw spend: 654509.0109558351\n", + "After adstock: 654509.3442891685\n", + "After hill transform: 0.6950069794994096\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522807253\n", + "After adstock: 107986.09856140586\n", + "After hill transform: 0.9837883468768597\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,428.27\n", + "Adstocked value: 24,428.45\n", + "Saturated value: 0.9304\n", + "Final response: 26035.1330\n", + "Raw spend: 24428.2720357045\n", + "After adstock: 24428.448506292734\n", + "After hill transform: 0.930411309890604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 423,867.27\n", + "Adstocked value: 423,868.49\n", + "Saturated value: 0.9424\n", + "Final response: 509024.0766\n", + "Raw spend: 423867.2697122538\n", + "After adstock: 423868.4919344761\n", + "After hill transform: 0.942398231954587\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 654,509.01\n", + "Adstocked value: 654,509.34\n", + "Saturated value: 0.6950\n", + "Final response: 99321.7684\n", + "Raw spend: 654509.01095585\n", + "After adstock: 654509.3442891834\n", + "After hill transform: 0.6950069794994124\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522807253\n", + "After adstock: 107986.09856140586\n", + "After hill transform: 0.9837883468768597\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,428.27\n", + "Adstocked value: 24,428.45\n", + "Saturated value: 0.9304\n", + "Final response: 26035.1330\n", + "Raw spend: 24428.2720357045\n", + "After adstock: 24428.448506292734\n", + "After hill transform: 0.930411309890604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 423,867.27\n", + "Adstocked value: 423,868.49\n", + "Saturated value: 0.9424\n", + "Final response: 509024.0766\n", + "Raw spend: 423867.2697122538\n", + "After adstock: 423868.4919344761\n", + "After hill transform: 0.942398231954587\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 654,509.01\n", + "Adstocked value: 654,509.34\n", + "Saturated value: 0.6950\n", + "Final response: 99321.7684\n", + "Raw spend: 654509.0109558351\n", + "After adstock: 654509.3442891685\n", + "After hill transform: 0.6950069794994096\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522808743\n", + "After adstock: 107986.09856142076\n", + "After hill transform: 0.9837883468768656\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,428.27\n", + "Adstocked value: 24,428.45\n", + "Saturated value: 0.9304\n", + "Final response: 26035.1330\n", + "Raw spend: 24428.2720357045\n", + "After adstock: 24428.448506292734\n", + "After hill transform: 0.930411309890604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 423,867.27\n", + "Adstocked value: 423,868.49\n", + "Saturated value: 0.9424\n", + "Final response: 509024.0766\n", + "Raw spend: 423867.2697122538\n", + "After adstock: 423868.4919344761\n", + "After hill transform: 0.942398231954587\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 654,509.01\n", + "Adstocked value: 654,509.34\n", + "Saturated value: 0.6950\n", + "Final response: 99321.7684\n", + "Raw spend: 654509.0109558351\n", + "After adstock: 654509.3442891685\n", + "After hill transform: 0.6950069794994096\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522807253\n", + "After adstock: 107986.09856140586\n", + "After hill transform: 0.9837883468768597\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,428.27\n", + "Adstocked value: 24,428.45\n", + "Saturated value: 0.9304\n", + "Final response: 26035.1330\n", + "Raw spend: 24428.2720357194\n", + "After adstock: 24428.448506307635\n", + "After hill transform: 0.9304113098907136\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 424,393.50\n", + "Adstocked value: 424,394.72\n", + "Saturated value: 0.9426\n", + "Final response: 509132.9106\n", + "Raw spend: 424393.49828458944\n", + "After adstock: 424394.7205068117\n", + "After hill transform: 0.9425997253290338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 654,396.87\n", + "Adstocked value: 654,397.21\n", + "Saturated value: 0.6950\n", + "Final response: 99318.7242\n", + "Raw spend: 654396.8724934229\n", + "After adstock: 654397.2058267563\n", + "After hill transform: 0.6949856777883918\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,712.11\n", + "Adstocked value: 24,712.29\n", + "Saturated value: 0.9325\n", + "Final response: 26092.4257\n", + "Raw spend: 24712.114598803913\n", + "After adstock: 24712.291069392148\n", + "After hill transform: 0.932458768358515\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 424,393.50\n", + "Adstocked value: 424,394.72\n", + "Saturated value: 0.9426\n", + "Final response: 509132.9106\n", + "Raw spend: 424393.49828458944\n", + "After adstock: 424394.7205068117\n", + "After hill transform: 0.9425997253290338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 654,396.87\n", + "Adstocked value: 654,397.21\n", + "Saturated value: 0.6950\n", + "Final response: 99318.7242\n", + "Raw spend: 654396.8724934229\n", + "After adstock: 654397.2058267563\n", + "After hill transform: 0.6949856777883918\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,712.11\n", + "Adstocked value: 24,712.29\n", + "Saturated value: 0.9325\n", + "Final response: 26092.4257\n", + "Raw spend: 24712.114598803913\n", + "After adstock: 24712.291069392148\n", + "After hill transform: 0.932458768358515\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 424,393.50\n", + "Adstocked value: 424,394.72\n", + "Saturated value: 0.9426\n", + "Final response: 509132.9106\n", + "Raw spend: 424393.49828460434\n", + "After adstock: 424394.7205068266\n", + "After hill transform: 0.9425997253290395\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 654,396.87\n", + "Adstocked value: 654,397.21\n", + "Saturated value: 0.6950\n", + "Final response: 99318.7242\n", + "Raw spend: 654396.8724934229\n", + "After adstock: 654397.2058267563\n", + "After hill transform: 0.6949856777883918\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,712.11\n", + "Adstocked value: 24,712.29\n", + "Saturated value: 0.9325\n", + "Final response: 26092.4257\n", + "Raw spend: 24712.114598803913\n", + "After adstock: 24712.291069392148\n", + "After hill transform: 0.932458768358515\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 424,393.50\n", + "Adstocked value: 424,394.72\n", + "Saturated value: 0.9426\n", + "Final response: 509132.9106\n", + "Raw spend: 424393.49828458944\n", + "After adstock: 424394.7205068117\n", + "After hill transform: 0.9425997253290338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 654,396.87\n", + "Adstocked value: 654,397.21\n", + "Saturated value: 0.6950\n", + "Final response: 99318.7242\n", + "Raw spend: 654396.8724934378\n", + "After adstock: 654397.2058267712\n", + "After hill transform: 0.6949856777883946\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,712.11\n", + "Adstocked value: 24,712.29\n", + "Saturated value: 0.9325\n", + "Final response: 26092.4257\n", + "Raw spend: 24712.114598803913\n", + "After adstock: 24712.291069392148\n", + "After hill transform: 0.932458768358515\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 424,393.50\n", + "Adstocked value: 424,394.72\n", + "Saturated value: 0.9426\n", + "Final response: 509132.9106\n", + "Raw spend: 424393.49828458944\n", + "After adstock: 424394.7205068117\n", + "After hill transform: 0.9425997253290338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 654,396.87\n", + "Adstocked value: 654,397.21\n", + "Saturated value: 0.6950\n", + "Final response: 99318.7242\n", + "Raw spend: 654396.8724934229\n", + "After adstock: 654397.2058267563\n", + "After hill transform: 0.6949856777883918\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,712.11\n", + "Adstocked value: 24,712.29\n", + "Saturated value: 0.9325\n", + "Final response: 26092.4257\n", + "Raw spend: 24712.114598803913\n", + "After adstock: 24712.291069392148\n", + "After hill transform: 0.932458768358515\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 424,393.50\n", + "Adstocked value: 424,394.72\n", + "Saturated value: 0.9426\n", + "Final response: 509132.9106\n", + "Raw spend: 424393.49828458944\n", + "After adstock: 424394.7205068117\n", + "After hill transform: 0.9425997253290338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 654,396.87\n", + "Adstocked value: 654,397.21\n", + "Saturated value: 0.6950\n", + "Final response: 99318.7242\n", + "Raw spend: 654396.8724934229\n", + "After adstock: 654397.2058267563\n", + "After hill transform: 0.6949856777883918\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,712.11\n", + "Adstocked value: 24,712.29\n", + "Saturated value: 0.9325\n", + "Final response: 26092.4257\n", + "Raw spend: 24712.114598818815\n", + "After adstock: 24712.29106940705\n", + "After hill transform: 0.9324587683586204\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 424,393.50\n", + "Adstocked value: 424,394.72\n", + "Saturated value: 0.9426\n", + "Final response: 509132.9106\n", + "Raw spend: 424393.49828458944\n", + "After adstock: 424394.7205068117\n", + "After hill transform: 0.9425997253290338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 654,396.87\n", + "Adstocked value: 654,397.21\n", + "Saturated value: 0.6950\n", + "Final response: 99318.7242\n", + "Raw spend: 654396.8724934229\n", + "After adstock: 654397.2058267563\n", + "After hill transform: 0.6949856777883918\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,712.11\n", + "Adstocked value: 24,712.29\n", + "Saturated value: 0.9325\n", + "Final response: 26092.4257\n", + "Raw spend: 24712.114598803913\n", + "After adstock: 24712.291069392148\n", + "After hill transform: 0.932458768358515\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 424,393.50\n", + "Adstocked value: 424,394.72\n", + "Saturated value: 0.9426\n", + "Final response: 509132.9106\n", + "Raw spend: 424393.49828460434\n", + "After adstock: 424394.7205068266\n", + "After hill transform: 0.9425997253290395\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 654,396.87\n", + "Adstocked value: 654,397.21\n", + "Saturated value: 0.6950\n", + "Final response: 99318.7242\n", + "Raw spend: 654396.8724934229\n", + "After adstock: 654397.2058267563\n", + "After hill transform: 0.6949856777883918\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,712.11\n", + "Adstocked value: 24,712.29\n", + "Saturated value: 0.9325\n", + "Final response: 26092.4257\n", + "Raw spend: 24712.114598803913\n", + "After adstock: 24712.291069392148\n", + "After hill transform: 0.932458768358515\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 424,393.50\n", + "Adstocked value: 424,394.72\n", + "Saturated value: 0.9426\n", + "Final response: 509132.9106\n", + "Raw spend: 424393.49828458944\n", + "After adstock: 424394.7205068117\n", + "After hill transform: 0.9425997253290338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 654,396.87\n", + "Adstocked value: 654,397.21\n", + "Saturated value: 0.6950\n", + "Final response: 99318.7242\n", + "Raw spend: 654396.8724934378\n", + "After adstock: 654397.2058267712\n", + "After hill transform: 0.6949856777883946\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,712.11\n", + "Adstocked value: 24,712.29\n", + "Saturated value: 0.9325\n", + "Final response: 26092.4257\n", + "Raw spend: 24712.114598803913\n", + "After adstock: 24712.291069392148\n", + "After hill transform: 0.932458768358515\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 424,393.50\n", + "Adstocked value: 424,394.72\n", + "Saturated value: 0.9426\n", + "Final response: 509132.9106\n", + "Raw spend: 424393.49828458944\n", + "After adstock: 424394.7205068117\n", + "After hill transform: 0.9425997253290338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 654,396.87\n", + "Adstocked value: 654,397.21\n", + "Saturated value: 0.6950\n", + "Final response: 99318.7242\n", + "Raw spend: 654396.8724934229\n", + "After adstock: 654397.2058267563\n", + "After hill transform: 0.6949856777883918\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,712.11\n", + "Adstocked value: 24,712.29\n", + "Saturated value: 0.9325\n", + "Final response: 26092.4257\n", + "Raw spend: 24712.114598803913\n", + "After adstock: 24712.291069392148\n", + "After hill transform: 0.932458768358515\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 424,393.50\n", + "Adstocked value: 424,394.72\n", + "Saturated value: 0.9426\n", + "Final response: 509132.9106\n", + "Raw spend: 424393.49828458944\n", + "After adstock: 424394.7205068117\n", + "After hill transform: 0.9425997253290338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 654,396.87\n", + "Adstocked value: 654,397.21\n", + "Saturated value: 0.6950\n", + "Final response: 99318.7242\n", + "Raw spend: 654396.8724934229\n", + "After adstock: 654397.2058267563\n", + "After hill transform: 0.6949856777883918\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 24,712.11\n", + "Adstocked value: 24,712.29\n", + "Saturated value: 0.9325\n", + "Final response: 26092.4257\n", + "Raw spend: 24712.114598818815\n", + "After adstock: 24712.29106940705\n", + "After hill transform: 0.9324587683586204\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 426,165.99\n", + "Adstocked value: 426,167.21\n", + "Saturated value: 0.9433\n", + "Final response: 509495.8923\n", + "Raw spend: 426165.9876176101\n", + "After adstock: 426167.2098398323\n", + "After hill transform: 0.9432717431753443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 654,432.16\n", + "Adstocked value: 654,432.50\n", + "Saturated value: 0.6950\n", + "Final response: 99319.6824\n", + "Raw spend: 654432.164990859\n", + "After adstock: 654432.4983241924\n", + "After hill transform: 0.6949923823998106\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812367\n", + "After adstock: 107986.098561457\n", + "After hill transform: 0.9837883468768795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,969.49\n", + "Adstocked value: 26,969.67\n", + "Saturated value: 0.9462\n", + "Final response: 26477.6591\n", + "Raw spend: 26969.489213059605\n", + "After adstock: 26969.66568364784\n", + "After hill transform: 0.9462257622587069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 426,165.99\n", + "Adstocked value: 426,167.21\n", + "Saturated value: 0.9433\n", + "Final response: 509495.8923\n", + "Raw spend: 426165.9876176101\n", + "After adstock: 426167.2098398323\n", + "After hill transform: 0.9432717431753443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 654,432.16\n", + "Adstocked value: 654,432.50\n", + "Saturated value: 0.6950\n", + "Final response: 99319.6824\n", + "Raw spend: 654432.164990859\n", + "After adstock: 654432.4983241924\n", + "After hill transform: 0.6949923823998106\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812367\n", + "After adstock: 107986.098561457\n", + "After hill transform: 0.9837883468768795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,969.49\n", + "Adstocked value: 26,969.67\n", + "Saturated value: 0.9462\n", + "Final response: 26477.6591\n", + "Raw spend: 26969.489213059605\n", + "After adstock: 26969.66568364784\n", + "After hill transform: 0.9462257622587069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 426,165.99\n", + "Adstocked value: 426,167.21\n", + "Saturated value: 0.9433\n", + "Final response: 509495.8923\n", + "Raw spend: 426165.987617625\n", + "After adstock: 426167.20983984723\n", + "After hill transform: 0.9432717431753499\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 654,432.16\n", + "Adstocked value: 654,432.50\n", + "Saturated value: 0.6950\n", + "Final response: 99319.6824\n", + "Raw spend: 654432.164990859\n", + "After adstock: 654432.4983241924\n", + "After hill transform: 0.6949923823998106\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812367\n", + "After adstock: 107986.098561457\n", + "After hill transform: 0.9837883468768795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,969.49\n", + "Adstocked value: 26,969.67\n", + "Saturated value: 0.9462\n", + "Final response: 26477.6591\n", + "Raw spend: 26969.489213059605\n", + "After adstock: 26969.66568364784\n", + "After hill transform: 0.9462257622587069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 426,165.99\n", + "Adstocked value: 426,167.21\n", + "Saturated value: 0.9433\n", + "Final response: 509495.8923\n", + "Raw spend: 426165.9876176101\n", + "After adstock: 426167.2098398323\n", + "After hill transform: 0.9432717431753443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 654,432.16\n", + "Adstocked value: 654,432.50\n", + "Saturated value: 0.6950\n", + "Final response: 99319.6824\n", + "Raw spend: 654432.1649908739\n", + "After adstock: 654432.4983242073\n", + "After hill transform: 0.6949923823998135\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812367\n", + "After adstock: 107986.098561457\n", + "After hill transform: 0.9837883468768795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,969.49\n", + "Adstocked value: 26,969.67\n", + "Saturated value: 0.9462\n", + "Final response: 26477.6591\n", + "Raw spend: 26969.489213059605\n", + "After adstock: 26969.66568364784\n", + "After hill transform: 0.9462257622587069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 426,165.99\n", + "Adstocked value: 426,167.21\n", + "Saturated value: 0.9433\n", + "Final response: 509495.8923\n", + "Raw spend: 426165.9876176101\n", + "After adstock: 426167.2098398323\n", + "After hill transform: 0.9432717431753443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 654,432.16\n", + "Adstocked value: 654,432.50\n", + "Saturated value: 0.6950\n", + "Final response: 99319.6824\n", + "Raw spend: 654432.164990859\n", + "After adstock: 654432.4983241924\n", + "After hill transform: 0.6949923823998106\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522813857\n", + "After adstock: 107986.0985614719\n", + "After hill transform: 0.9837883468768854\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,969.49\n", + "Adstocked value: 26,969.67\n", + "Saturated value: 0.9462\n", + "Final response: 26477.6591\n", + "Raw spend: 26969.489213059605\n", + "After adstock: 26969.66568364784\n", + "After hill transform: 0.9462257622587069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 426,165.99\n", + "Adstocked value: 426,167.21\n", + "Saturated value: 0.9433\n", + "Final response: 509495.8923\n", + "Raw spend: 426165.9876176101\n", + "After adstock: 426167.2098398323\n", + "After hill transform: 0.9432717431753443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 654,432.16\n", + "Adstocked value: 654,432.50\n", + "Saturated value: 0.6950\n", + "Final response: 99319.6824\n", + "Raw spend: 654432.164990859\n", + "After adstock: 654432.4983241924\n", + "After hill transform: 0.6949923823998106\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812367\n", + "After adstock: 107986.098561457\n", + "After hill transform: 0.9837883468768795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,969.49\n", + "Adstocked value: 26,969.67\n", + "Saturated value: 0.9462\n", + "Final response: 26477.6591\n", + "Raw spend: 26969.489213074507\n", + "After adstock: 26969.66568366274\n", + "After hill transform: 0.946225762258785\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 426,165.99\n", + "Adstocked value: 426,167.21\n", + "Saturated value: 0.9433\n", + "Final response: 509495.8923\n", + "Raw spend: 426165.9876176101\n", + "After adstock: 426167.2098398323\n", + "After hill transform: 0.9432717431753443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 654,432.16\n", + "Adstocked value: 654,432.50\n", + "Saturated value: 0.6950\n", + "Final response: 99319.6824\n", + "Raw spend: 654432.164990859\n", + "After adstock: 654432.4983241924\n", + "After hill transform: 0.6949923823998106\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812367\n", + "After adstock: 107986.098561457\n", + "After hill transform: 0.9837883468768795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,969.49\n", + "Adstocked value: 26,969.67\n", + "Saturated value: 0.9462\n", + "Final response: 26477.6591\n", + "Raw spend: 26969.489213059605\n", + "After adstock: 26969.66568364784\n", + "After hill transform: 0.9462257622587069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 426,165.99\n", + "Adstocked value: 426,167.21\n", + "Saturated value: 0.9433\n", + "Final response: 509495.8923\n", + "Raw spend: 426165.987617625\n", + "After adstock: 426167.20983984723\n", + "After hill transform: 0.9432717431753499\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 654,432.16\n", + "Adstocked value: 654,432.50\n", + "Saturated value: 0.6950\n", + "Final response: 99319.6824\n", + "Raw spend: 654432.164990859\n", + "After adstock: 654432.4983241924\n", + "After hill transform: 0.6949923823998106\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812367\n", + "After adstock: 107986.098561457\n", + "After hill transform: 0.9837883468768795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,969.49\n", + "Adstocked value: 26,969.67\n", + "Saturated value: 0.9462\n", + "Final response: 26477.6591\n", + "Raw spend: 26969.489213059605\n", + "After adstock: 26969.66568364784\n", + "After hill transform: 0.9462257622587069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 426,165.99\n", + "Adstocked value: 426,167.21\n", + "Saturated value: 0.9433\n", + "Final response: 509495.8923\n", + "Raw spend: 426165.9876176101\n", + "After adstock: 426167.2098398323\n", + "After hill transform: 0.9432717431753443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 654,432.16\n", + "Adstocked value: 654,432.50\n", + "Saturated value: 0.6950\n", + "Final response: 99319.6824\n", + "Raw spend: 654432.1649908739\n", + "After adstock: 654432.4983242073\n", + "After hill transform: 0.6949923823998135\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812367\n", + "After adstock: 107986.098561457\n", + "After hill transform: 0.9837883468768795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,969.49\n", + "Adstocked value: 26,969.67\n", + "Saturated value: 0.9462\n", + "Final response: 26477.6591\n", + "Raw spend: 26969.489213059605\n", + "After adstock: 26969.66568364784\n", + "After hill transform: 0.9462257622587069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 426,165.99\n", + "Adstocked value: 426,167.21\n", + "Saturated value: 0.9433\n", + "Final response: 509495.8923\n", + "Raw spend: 426165.9876176101\n", + "After adstock: 426167.2098398323\n", + "After hill transform: 0.9432717431753443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 654,432.16\n", + "Adstocked value: 654,432.50\n", + "Saturated value: 0.6950\n", + "Final response: 99319.6824\n", + "Raw spend: 654432.164990859\n", + "After adstock: 654432.4983241924\n", + "After hill transform: 0.6949923823998106\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522813857\n", + "After adstock: 107986.0985614719\n", + "After hill transform: 0.9837883468768854\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,969.49\n", + "Adstocked value: 26,969.67\n", + "Saturated value: 0.9462\n", + "Final response: 26477.6591\n", + "Raw spend: 26969.489213059605\n", + "After adstock: 26969.66568364784\n", + "After hill transform: 0.9462257622587069\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 426,165.99\n", + "Adstocked value: 426,167.21\n", + "Saturated value: 0.9433\n", + "Final response: 509495.8923\n", + "Raw spend: 426165.9876176101\n", + "After adstock: 426167.2098398323\n", + "After hill transform: 0.9432717431753443\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 654,432.16\n", + "Adstocked value: 654,432.50\n", + "Saturated value: 0.6950\n", + "Final response: 99319.6824\n", + "Raw spend: 654432.164990859\n", + "After adstock: 654432.4983241924\n", + "After hill transform: 0.6949923823998106\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522812367\n", + "After adstock: 107986.098561457\n", + "After hill transform: 0.9837883468768795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 26,969.49\n", + "Adstocked value: 26,969.67\n", + "Saturated value: 0.9462\n", + "Final response: 26477.6591\n", + "Raw spend: 26969.489213074507\n", + "After adstock: 26969.66568366274\n", + "After hill transform: 0.946225762258785\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 441,391.92\n", + "Adstocked value: 441,393.14\n", + "Saturated value: 0.9486\n", + "Final response: 512398.2732\n", + "Raw spend: 441391.91698104196\n", + "After adstock: 441393.1392032642\n", + "After hill transform: 0.9486451601913611\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,088.40\n", + "Adstocked value: 651,088.73\n", + "Saturated value: 0.6944\n", + "Final response: 99228.6209\n", + "Raw spend: 651088.3959289198\n", + "After adstock: 651088.7292622532\n", + "After hill transform: 0.694355177464556\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820473\n", + "After adstock: 107986.09856153806\n", + "After hill transform: 0.9837883468769111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,869.80\n", + "Adstocked value: 34,869.97\n", + "Saturated value: 0.9729\n", + "Final response: 27224.0437\n", + "Raw spend: 34869.798300101014\n", + "After adstock: 34869.97477068925\n", + "After hill transform: 0.9728991277652371\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 441,391.92\n", + "Adstocked value: 441,393.14\n", + "Saturated value: 0.9486\n", + "Final response: 512398.2732\n", + "Raw spend: 441391.91698104196\n", + "After adstock: 441393.1392032642\n", + "After hill transform: 0.9486451601913611\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,088.40\n", + "Adstocked value: 651,088.73\n", + "Saturated value: 0.6944\n", + "Final response: 99228.6209\n", + "Raw spend: 651088.3959289198\n", + "After adstock: 651088.7292622532\n", + "After hill transform: 0.694355177464556\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820473\n", + "After adstock: 107986.09856153806\n", + "After hill transform: 0.9837883468769111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,869.80\n", + "Adstocked value: 34,869.97\n", + "Saturated value: 0.9729\n", + "Final response: 27224.0437\n", + "Raw spend: 34869.798300101014\n", + "After adstock: 34869.97477068925\n", + "After hill transform: 0.9728991277652371\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 441,391.92\n", + "Adstocked value: 441,393.14\n", + "Saturated value: 0.9486\n", + "Final response: 512398.2732\n", + "Raw spend: 441391.91698105686\n", + "After adstock: 441393.1392032791\n", + "After hill transform: 0.948645160191366\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,088.40\n", + "Adstocked value: 651,088.73\n", + "Saturated value: 0.6944\n", + "Final response: 99228.6209\n", + "Raw spend: 651088.3959289198\n", + "After adstock: 651088.7292622532\n", + "After hill transform: 0.694355177464556\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820473\n", + "After adstock: 107986.09856153806\n", + "After hill transform: 0.9837883468769111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,869.80\n", + "Adstocked value: 34,869.97\n", + "Saturated value: 0.9729\n", + "Final response: 27224.0437\n", + "Raw spend: 34869.798300101014\n", + "After adstock: 34869.97477068925\n", + "After hill transform: 0.9728991277652371\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 441,391.92\n", + "Adstocked value: 441,393.14\n", + "Saturated value: 0.9486\n", + "Final response: 512398.2732\n", + "Raw spend: 441391.91698104196\n", + "After adstock: 441393.1392032642\n", + "After hill transform: 0.9486451601913611\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,088.40\n", + "Adstocked value: 651,088.73\n", + "Saturated value: 0.6944\n", + "Final response: 99228.6209\n", + "Raw spend: 651088.3959289347\n", + "After adstock: 651088.729262268\n", + "After hill transform: 0.6943551774645589\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820473\n", + "After adstock: 107986.09856153806\n", + "After hill transform: 0.9837883468769111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,869.80\n", + "Adstocked value: 34,869.97\n", + "Saturated value: 0.9729\n", + "Final response: 27224.0437\n", + "Raw spend: 34869.798300101014\n", + "After adstock: 34869.97477068925\n", + "After hill transform: 0.9728991277652371\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 441,391.92\n", + "Adstocked value: 441,393.14\n", + "Saturated value: 0.9486\n", + "Final response: 512398.2732\n", + "Raw spend: 441391.91698104196\n", + "After adstock: 441393.1392032642\n", + "After hill transform: 0.9486451601913611\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,088.40\n", + "Adstocked value: 651,088.73\n", + "Saturated value: 0.6944\n", + "Final response: 99228.6209\n", + "Raw spend: 651088.3959289198\n", + "After adstock: 651088.7292622532\n", + "After hill transform: 0.694355177464556\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522818983\n", + "After adstock: 107986.09856152316\n", + "After hill transform: 0.9837883468769053\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,869.80\n", + "Adstocked value: 34,869.97\n", + "Saturated value: 0.9729\n", + "Final response: 27224.0437\n", + "Raw spend: 34869.798300101014\n", + "After adstock: 34869.97477068925\n", + "After hill transform: 0.9728991277652371\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 441,391.92\n", + "Adstocked value: 441,393.14\n", + "Saturated value: 0.9486\n", + "Final response: 512398.2732\n", + "Raw spend: 441391.91698104196\n", + "After adstock: 441393.1392032642\n", + "After hill transform: 0.9486451601913611\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,088.40\n", + "Adstocked value: 651,088.73\n", + "Saturated value: 0.6944\n", + "Final response: 99228.6209\n", + "Raw spend: 651088.3959289198\n", + "After adstock: 651088.7292622532\n", + "After hill transform: 0.694355177464556\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820473\n", + "After adstock: 107986.09856153806\n", + "After hill transform: 0.9837883468769111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,869.80\n", + "Adstocked value: 34,869.97\n", + "Saturated value: 0.9729\n", + "Final response: 27224.0437\n", + "Raw spend: 34869.798300115915\n", + "After adstock: 34869.97477070415\n", + "After hill transform: 0.9728991277652684\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 441,391.92\n", + "Adstocked value: 441,393.14\n", + "Saturated value: 0.9486\n", + "Final response: 512398.2732\n", + "Raw spend: 441391.91698104196\n", + "After adstock: 441393.1392032642\n", + "After hill transform: 0.9486451601913611\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,088.40\n", + "Adstocked value: 651,088.73\n", + "Saturated value: 0.6944\n", + "Final response: 99228.6209\n", + "Raw spend: 651088.3959289198\n", + "After adstock: 651088.7292622532\n", + "After hill transform: 0.694355177464556\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820473\n", + "After adstock: 107986.09856153806\n", + "After hill transform: 0.9837883468769111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,869.80\n", + "Adstocked value: 34,869.97\n", + "Saturated value: 0.9729\n", + "Final response: 27224.0437\n", + "Raw spend: 34869.798300101014\n", + "After adstock: 34869.97477068925\n", + "After hill transform: 0.9728991277652371\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 441,391.92\n", + "Adstocked value: 441,393.14\n", + "Saturated value: 0.9486\n", + "Final response: 512398.2732\n", + "Raw spend: 441391.91698105686\n", + "After adstock: 441393.1392032791\n", + "After hill transform: 0.948645160191366\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,088.40\n", + "Adstocked value: 651,088.73\n", + "Saturated value: 0.6944\n", + "Final response: 99228.6209\n", + "Raw spend: 651088.3959289198\n", + "After adstock: 651088.7292622532\n", + "After hill transform: 0.694355177464556\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820473\n", + "After adstock: 107986.09856153806\n", + "After hill transform: 0.9837883468769111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,869.80\n", + "Adstocked value: 34,869.97\n", + "Saturated value: 0.9729\n", + "Final response: 27224.0437\n", + "Raw spend: 34869.798300101014\n", + "After adstock: 34869.97477068925\n", + "After hill transform: 0.9728991277652371\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 441,391.92\n", + "Adstocked value: 441,393.14\n", + "Saturated value: 0.9486\n", + "Final response: 512398.2732\n", + "Raw spend: 441391.91698104196\n", + "After adstock: 441393.1392032642\n", + "After hill transform: 0.9486451601913611\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,088.40\n", + "Adstocked value: 651,088.73\n", + "Saturated value: 0.6944\n", + "Final response: 99228.6209\n", + "Raw spend: 651088.3959289347\n", + "After adstock: 651088.729262268\n", + "After hill transform: 0.6943551774645589\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820473\n", + "After adstock: 107986.09856153806\n", + "After hill transform: 0.9837883468769111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,869.80\n", + "Adstocked value: 34,869.97\n", + "Saturated value: 0.9729\n", + "Final response: 27224.0437\n", + "Raw spend: 34869.798300101014\n", + "After adstock: 34869.97477068925\n", + "After hill transform: 0.9728991277652371\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 441,391.92\n", + "Adstocked value: 441,393.14\n", + "Saturated value: 0.9486\n", + "Final response: 512398.2732\n", + "Raw spend: 441391.91698104196\n", + "After adstock: 441393.1392032642\n", + "After hill transform: 0.9486451601913611\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,088.40\n", + "Adstocked value: 651,088.73\n", + "Saturated value: 0.6944\n", + "Final response: 99228.6209\n", + "Raw spend: 651088.3959289198\n", + "After adstock: 651088.7292622532\n", + "After hill transform: 0.694355177464556\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522818983\n", + "After adstock: 107986.09856152316\n", + "After hill transform: 0.9837883468769053\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,869.80\n", + "Adstocked value: 34,869.97\n", + "Saturated value: 0.9729\n", + "Final response: 27224.0437\n", + "Raw spend: 34869.798300101014\n", + "After adstock: 34869.97477068925\n", + "After hill transform: 0.9728991277652371\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 441,391.92\n", + "Adstocked value: 441,393.14\n", + "Saturated value: 0.9486\n", + "Final response: 512398.2732\n", + "Raw spend: 441391.91698104196\n", + "After adstock: 441393.1392032642\n", + "After hill transform: 0.9486451601913611\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 651,088.40\n", + "Adstocked value: 651,088.73\n", + "Saturated value: 0.6944\n", + "Final response: 99228.6209\n", + "Raw spend: 651088.3959289198\n", + "After adstock: 651088.7292622532\n", + "After hill transform: 0.694355177464556\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820473\n", + "After adstock: 107986.09856153806\n", + "After hill transform: 0.9837883468769111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 34,869.80\n", + "Adstocked value: 34,869.97\n", + "Saturated value: 0.9729\n", + "Final response: 27224.0437\n", + "Raw spend: 34869.798300115915\n", + "After adstock: 34869.97477070415\n", + "After hill transform: 0.9728991277652684\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 647,699.33\n", + "Adstocked value: 647,699.66\n", + "Saturated value: 0.6937\n", + "Final response: 99135.7381\n", + "Raw spend: 647699.3296092894\n", + "After adstock: 647699.6629426228\n", + "After hill transform: 0.6937052267647122\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,761.94\n", + "Adstocked value: 41,762.12\n", + "Saturated value: 0.9834\n", + "Final response: 27517.7348\n", + "Raw spend: 41761.939474382154\n", + "After adstock: 41762.11594497039\n", + "After hill transform: 0.9833946978707881\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 647,699.33\n", + "Adstocked value: 647,699.66\n", + "Saturated value: 0.6937\n", + "Final response: 99135.7381\n", + "Raw spend: 647699.3296092894\n", + "After adstock: 647699.6629426228\n", + "After hill transform: 0.6937052267647122\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,761.94\n", + "Adstocked value: 41,762.12\n", + "Saturated value: 0.9834\n", + "Final response: 27517.7348\n", + "Raw spend: 41761.939474382154\n", + "After adstock: 41762.11594497039\n", + "After hill transform: 0.9833946978707881\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 647,699.33\n", + "Adstocked value: 647,699.66\n", + "Saturated value: 0.6937\n", + "Final response: 99135.7381\n", + "Raw spend: 647699.3296092894\n", + "After adstock: 647699.6629426228\n", + "After hill transform: 0.6937052267647122\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,761.94\n", + "Adstocked value: 41,762.12\n", + "Saturated value: 0.9834\n", + "Final response: 27517.7348\n", + "Raw spend: 41761.939474382154\n", + "After adstock: 41762.11594497039\n", + "After hill transform: 0.9833946978707881\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 647,699.33\n", + "Adstocked value: 647,699.66\n", + "Saturated value: 0.6937\n", + "Final response: 99135.7381\n", + "Raw spend: 647699.3296093043\n", + "After adstock: 647699.6629426377\n", + "After hill transform: 0.6937052267647151\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,761.94\n", + "Adstocked value: 41,762.12\n", + "Saturated value: 0.9834\n", + "Final response: 27517.7348\n", + "Raw spend: 41761.939474382154\n", + "After adstock: 41762.11594497039\n", + "After hill transform: 0.9833946978707881\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 647,699.33\n", + "Adstocked value: 647,699.66\n", + "Saturated value: 0.6937\n", + "Final response: 99135.7381\n", + "Raw spend: 647699.3296092894\n", + "After adstock: 647699.6629426228\n", + "After hill transform: 0.6937052267647122\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,761.94\n", + "Adstocked value: 41,762.12\n", + "Saturated value: 0.9834\n", + "Final response: 27517.7348\n", + "Raw spend: 41761.939474382154\n", + "After adstock: 41762.11594497039\n", + "After hill transform: 0.9833946978707881\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 647,699.33\n", + "Adstocked value: 647,699.66\n", + "Saturated value: 0.6937\n", + "Final response: 99135.7381\n", + "Raw spend: 647699.3296092894\n", + "After adstock: 647699.6629426228\n", + "After hill transform: 0.6937052267647122\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,761.94\n", + "Adstocked value: 41,762.12\n", + "Saturated value: 0.9834\n", + "Final response: 27517.7348\n", + "Raw spend: 41761.939474397055\n", + "After adstock: 41762.11594498529\n", + "After hill transform: 0.9833946978708042\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 647,699.33\n", + "Adstocked value: 647,699.66\n", + "Saturated value: 0.6937\n", + "Final response: 99135.7381\n", + "Raw spend: 647699.3296092894\n", + "After adstock: 647699.6629426228\n", + "After hill transform: 0.6937052267647122\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,761.94\n", + "Adstocked value: 41,762.12\n", + "Saturated value: 0.9834\n", + "Final response: 27517.7348\n", + "Raw spend: 41761.939474382154\n", + "After adstock: 41762.11594497039\n", + "After hill transform: 0.9833946978707881\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 647,699.33\n", + "Adstocked value: 647,699.66\n", + "Saturated value: 0.6937\n", + "Final response: 99135.7381\n", + "Raw spend: 647699.3296092894\n", + "After adstock: 647699.6629426228\n", + "After hill transform: 0.6937052267647122\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,761.94\n", + "Adstocked value: 41,762.12\n", + "Saturated value: 0.9834\n", + "Final response: 27517.7348\n", + "Raw spend: 41761.939474382154\n", + "After adstock: 41762.11594497039\n", + "After hill transform: 0.9833946978707881\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 647,699.33\n", + "Adstocked value: 647,699.66\n", + "Saturated value: 0.6937\n", + "Final response: 99135.7381\n", + "Raw spend: 647699.3296093043\n", + "After adstock: 647699.6629426377\n", + "After hill transform: 0.6937052267647151\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,761.94\n", + "Adstocked value: 41,762.12\n", + "Saturated value: 0.9834\n", + "Final response: 27517.7348\n", + "Raw spend: 41761.939474382154\n", + "After adstock: 41762.11594497039\n", + "After hill transform: 0.9833946978707881\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 647,699.33\n", + "Adstocked value: 647,699.66\n", + "Saturated value: 0.6937\n", + "Final response: 99135.7381\n", + "Raw spend: 647699.3296092894\n", + "After adstock: 647699.6629426228\n", + "After hill transform: 0.6937052267647122\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,761.94\n", + "Adstocked value: 41,762.12\n", + "Saturated value: 0.9834\n", + "Final response: 27517.7348\n", + "Raw spend: 41761.939474382154\n", + "After adstock: 41762.11594497039\n", + "After hill transform: 0.9833946978707881\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 647,699.33\n", + "Adstocked value: 647,699.66\n", + "Saturated value: 0.6937\n", + "Final response: 99135.7381\n", + "Raw spend: 647699.3296092894\n", + "After adstock: 647699.6629426228\n", + "After hill transform: 0.6937052267647122\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,761.94\n", + "Adstocked value: 41,762.12\n", + "Saturated value: 0.9834\n", + "Final response: 27517.7348\n", + "Raw spend: 41761.939474397055\n", + "After adstock: 41762.11594498529\n", + "After hill transform: 0.9833946978708042\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 648,077.70\n", + "Adstocked value: 648,078.03\n", + "Saturated value: 0.6938\n", + "Final response: 99146.1374\n", + "Raw spend: 648077.6961358855\n", + "After adstock: 648078.0294692189\n", + "After hill transform: 0.6937779961844965\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,954.02\n", + "Adstocked value: 42,954.20\n", + "Saturated value: 0.9846\n", + "Final response: 27552.1118\n", + "Raw spend: 42954.01930028415\n", + "After adstock: 42954.195770872386\n", + "After hill transform: 0.9846232176993523\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 648,077.70\n", + "Adstocked value: 648,078.03\n", + "Saturated value: 0.6938\n", + "Final response: 99146.1374\n", + "Raw spend: 648077.6961358855\n", + "After adstock: 648078.0294692189\n", + "After hill transform: 0.6937779961844965\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,954.02\n", + "Adstocked value: 42,954.20\n", + "Saturated value: 0.9846\n", + "Final response: 27552.1118\n", + "Raw spend: 42954.01930028415\n", + "After adstock: 42954.195770872386\n", + "After hill transform: 0.9846232176993523\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 648,077.70\n", + "Adstocked value: 648,078.03\n", + "Saturated value: 0.6938\n", + "Final response: 99146.1374\n", + "Raw spend: 648077.6961358855\n", + "After adstock: 648078.0294692189\n", + "After hill transform: 0.6937779961844965\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,954.02\n", + "Adstocked value: 42,954.20\n", + "Saturated value: 0.9846\n", + "Final response: 27552.1118\n", + "Raw spend: 42954.01930028415\n", + "After adstock: 42954.195770872386\n", + "After hill transform: 0.9846232176993523\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 648,077.70\n", + "Adstocked value: 648,078.03\n", + "Saturated value: 0.6938\n", + "Final response: 99146.1374\n", + "Raw spend: 648077.6961359004\n", + "After adstock: 648078.0294692338\n", + "After hill transform: 0.6937779961844993\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,954.02\n", + "Adstocked value: 42,954.20\n", + "Saturated value: 0.9846\n", + "Final response: 27552.1118\n", + "Raw spend: 42954.01930028415\n", + "After adstock: 42954.195770872386\n", + "After hill transform: 0.9846232176993523\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 648,077.70\n", + "Adstocked value: 648,078.03\n", + "Saturated value: 0.6938\n", + "Final response: 99146.1374\n", + "Raw spend: 648077.6961358855\n", + "After adstock: 648078.0294692189\n", + "After hill transform: 0.6937779961844965\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,954.02\n", + "Adstocked value: 42,954.20\n", + "Saturated value: 0.9846\n", + "Final response: 27552.1118\n", + "Raw spend: 42954.01930028415\n", + "After adstock: 42954.195770872386\n", + "After hill transform: 0.9846232176993523\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 648,077.70\n", + "Adstocked value: 648,078.03\n", + "Saturated value: 0.6938\n", + "Final response: 99146.1374\n", + "Raw spend: 648077.6961358855\n", + "After adstock: 648078.0294692189\n", + "After hill transform: 0.6937779961844965\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,954.02\n", + "Adstocked value: 42,954.20\n", + "Saturated value: 0.9846\n", + "Final response: 27552.1118\n", + "Raw spend: 42954.01930029905\n", + "After adstock: 42954.19577088729\n", + "After hill transform: 0.9846232176993669\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 648,077.70\n", + "Adstocked value: 648,078.03\n", + "Saturated value: 0.6938\n", + "Final response: 99146.1374\n", + "Raw spend: 648077.6961358855\n", + "After adstock: 648078.0294692189\n", + "After hill transform: 0.6937779961844965\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,954.02\n", + "Adstocked value: 42,954.20\n", + "Saturated value: 0.9846\n", + "Final response: 27552.1118\n", + "Raw spend: 42954.01930028415\n", + "After adstock: 42954.195770872386\n", + "After hill transform: 0.9846232176993523\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 648,077.70\n", + "Adstocked value: 648,078.03\n", + "Saturated value: 0.6938\n", + "Final response: 99146.1374\n", + "Raw spend: 648077.6961358855\n", + "After adstock: 648078.0294692189\n", + "After hill transform: 0.6937779961844965\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,954.02\n", + "Adstocked value: 42,954.20\n", + "Saturated value: 0.9846\n", + "Final response: 27552.1118\n", + "Raw spend: 42954.01930028415\n", + "After adstock: 42954.195770872386\n", + "After hill transform: 0.9846232176993523\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 648,077.70\n", + "Adstocked value: 648,078.03\n", + "Saturated value: 0.6938\n", + "Final response: 99146.1374\n", + "Raw spend: 648077.6961359004\n", + "After adstock: 648078.0294692338\n", + "After hill transform: 0.6937779961844993\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,954.02\n", + "Adstocked value: 42,954.20\n", + "Saturated value: 0.9846\n", + "Final response: 27552.1118\n", + "Raw spend: 42954.01930028415\n", + "After adstock: 42954.195770872386\n", + "After hill transform: 0.9846232176993523\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 648,077.70\n", + "Adstocked value: 648,078.03\n", + "Saturated value: 0.6938\n", + "Final response: 99146.1374\n", + "Raw spend: 648077.6961358855\n", + "After adstock: 648078.0294692189\n", + "After hill transform: 0.6937779961844965\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,954.02\n", + "Adstocked value: 42,954.20\n", + "Saturated value: 0.9846\n", + "Final response: 27552.1118\n", + "Raw spend: 42954.01930028415\n", + "After adstock: 42954.195770872386\n", + "After hill transform: 0.9846232176993523\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 648,077.70\n", + "Adstocked value: 648,078.03\n", + "Saturated value: 0.6938\n", + "Final response: 99146.1374\n", + "Raw spend: 648077.6961358855\n", + "After adstock: 648078.0294692189\n", + "After hill transform: 0.6937779961844965\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,954.02\n", + "Adstocked value: 42,954.20\n", + "Saturated value: 0.9846\n", + "Final response: 27552.1118\n", + "Raw spend: 42954.01930029905\n", + "After adstock: 42954.19577088729\n", + "After hill transform: 0.9846232176993669\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 649,573.11\n", + "Adstocked value: 649,573.44\n", + "Saturated value: 0.6941\n", + "Final response: 99187.1655\n", + "Raw spend: 649573.1060209256\n", + "After adstock: 649573.4393542589\n", + "After hill transform: 0.6940650917207666\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 47,665.36\n", + "Adstocked value: 47,665.53\n", + "Saturated value: 0.9884\n", + "Final response: 27658.8080\n", + "Raw spend: 47665.35835777863\n", + "After adstock: 47665.534828366865\n", + "After hill transform: 0.98843619492197\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 649,573.11\n", + "Adstocked value: 649,573.44\n", + "Saturated value: 0.6941\n", + "Final response: 99187.1655\n", + "Raw spend: 649573.1060209256\n", + "After adstock: 649573.4393542589\n", + "After hill transform: 0.6940650917207666\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 47,665.36\n", + "Adstocked value: 47,665.53\n", + "Saturated value: 0.9884\n", + "Final response: 27658.8080\n", + "Raw spend: 47665.35835777863\n", + "After adstock: 47665.534828366865\n", + "After hill transform: 0.98843619492197\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 649,573.11\n", + "Adstocked value: 649,573.44\n", + "Saturated value: 0.6941\n", + "Final response: 99187.1655\n", + "Raw spend: 649573.1060209256\n", + "After adstock: 649573.4393542589\n", + "After hill transform: 0.6940650917207666\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 47,665.36\n", + "Adstocked value: 47,665.53\n", + "Saturated value: 0.9884\n", + "Final response: 27658.8080\n", + "Raw spend: 47665.35835777863\n", + "After adstock: 47665.534828366865\n", + "After hill transform: 0.98843619492197\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 649,573.11\n", + "Adstocked value: 649,573.44\n", + "Saturated value: 0.6941\n", + "Final response: 99187.1655\n", + "Raw spend: 649573.1060209405\n", + "After adstock: 649573.4393542738\n", + "After hill transform: 0.6940650917207694\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 47,665.36\n", + "Adstocked value: 47,665.53\n", + "Saturated value: 0.9884\n", + "Final response: 27658.8080\n", + "Raw spend: 47665.35835777863\n", + "After adstock: 47665.534828366865\n", + "After hill transform: 0.98843619492197\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 649,573.11\n", + "Adstocked value: 649,573.44\n", + "Saturated value: 0.6941\n", + "Final response: 99187.1655\n", + "Raw spend: 649573.1060209256\n", + "After adstock: 649573.4393542589\n", + "After hill transform: 0.6940650917207666\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 47,665.36\n", + "Adstocked value: 47,665.53\n", + "Saturated value: 0.9884\n", + "Final response: 27658.8080\n", + "Raw spend: 47665.35835777863\n", + "After adstock: 47665.534828366865\n", + "After hill transform: 0.98843619492197\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 649,573.11\n", + "Adstocked value: 649,573.44\n", + "Saturated value: 0.6941\n", + "Final response: 99187.1655\n", + "Raw spend: 649573.1060209256\n", + "After adstock: 649573.4393542589\n", + "After hill transform: 0.6940650917207666\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 47,665.36\n", + "Adstocked value: 47,665.53\n", + "Saturated value: 0.9884\n", + "Final response: 27658.8080\n", + "Raw spend: 47665.35835779353\n", + "After adstock: 47665.534828381766\n", + "After hill transform: 0.9884361949219799\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 649,573.11\n", + "Adstocked value: 649,573.44\n", + "Saturated value: 0.6941\n", + "Final response: 99187.1655\n", + "Raw spend: 649573.1060209256\n", + "After adstock: 649573.4393542589\n", + "After hill transform: 0.6940650917207666\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 47,665.36\n", + "Adstocked value: 47,665.53\n", + "Saturated value: 0.9884\n", + "Final response: 27658.8080\n", + "Raw spend: 47665.35835777863\n", + "After adstock: 47665.534828366865\n", + "After hill transform: 0.98843619492197\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 649,573.11\n", + "Adstocked value: 649,573.44\n", + "Saturated value: 0.6941\n", + "Final response: 99187.1655\n", + "Raw spend: 649573.1060209256\n", + "After adstock: 649573.4393542589\n", + "After hill transform: 0.6940650917207666\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 47,665.36\n", + "Adstocked value: 47,665.53\n", + "Saturated value: 0.9884\n", + "Final response: 27658.8080\n", + "Raw spend: 47665.35835777863\n", + "After adstock: 47665.534828366865\n", + "After hill transform: 0.98843619492197\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 649,573.11\n", + "Adstocked value: 649,573.44\n", + "Saturated value: 0.6941\n", + "Final response: 99187.1655\n", + "Raw spend: 649573.1060209405\n", + "After adstock: 649573.4393542738\n", + "After hill transform: 0.6940650917207694\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 47,665.36\n", + "Adstocked value: 47,665.53\n", + "Saturated value: 0.9884\n", + "Final response: 27658.8080\n", + "Raw spend: 47665.35835777863\n", + "After adstock: 47665.534828366865\n", + "After hill transform: 0.98843619492197\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 649,573.11\n", + "Adstocked value: 649,573.44\n", + "Saturated value: 0.6941\n", + "Final response: 99187.1655\n", + "Raw spend: 649573.1060209256\n", + "After adstock: 649573.4393542589\n", + "After hill transform: 0.6940650917207666\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 47,665.36\n", + "Adstocked value: 47,665.53\n", + "Saturated value: 0.9884\n", + "Final response: 27658.8080\n", + "Raw spend: 47665.35835777863\n", + "After adstock: 47665.534828366865\n", + "After hill transform: 0.98843619492197\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 649,573.11\n", + "Adstocked value: 649,573.44\n", + "Saturated value: 0.6941\n", + "Final response: 99187.1655\n", + "Raw spend: 649573.1060209256\n", + "After adstock: 649573.4393542589\n", + "After hill transform: 0.6940650917207666\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 47,665.36\n", + "Adstocked value: 47,665.53\n", + "Saturated value: 0.9884\n", + "Final response: 27658.8080\n", + "Raw spend: 47665.35835779353\n", + "After adstock: 47665.534828381766\n", + "After hill transform: 0.9884361949219799\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 657,050.16\n", + "Adstocked value: 657,050.49\n", + "Saturated value: 0.6955\n", + "Final response: 99390.5805\n", + "Raw spend: 657050.1554459736\n", + "After adstock: 657050.488779307\n", + "After hill transform: 0.6954884938170411\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 71,222.05\n", + "Adstocked value: 71,222.23\n", + "Saturated value: 0.9962\n", + "Final response: 27875.4068\n", + "Raw spend: 71222.05364525906\n", + "After adstock: 71222.2301158473\n", + "After hill transform: 0.9961767341479394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 657,050.16\n", + "Adstocked value: 657,050.49\n", + "Saturated value: 0.6955\n", + "Final response: 99390.5805\n", + "Raw spend: 657050.1554459736\n", + "After adstock: 657050.488779307\n", + "After hill transform: 0.6954884938170411\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 71,222.05\n", + "Adstocked value: 71,222.23\n", + "Saturated value: 0.9962\n", + "Final response: 27875.4068\n", + "Raw spend: 71222.05364525906\n", + "After adstock: 71222.2301158473\n", + "After hill transform: 0.9961767341479394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 657,050.16\n", + "Adstocked value: 657,050.49\n", + "Saturated value: 0.6955\n", + "Final response: 99390.5805\n", + "Raw spend: 657050.1554459736\n", + "After adstock: 657050.488779307\n", + "After hill transform: 0.6954884938170411\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 71,222.05\n", + "Adstocked value: 71,222.23\n", + "Saturated value: 0.9962\n", + "Final response: 27875.4068\n", + "Raw spend: 71222.05364525906\n", + "After adstock: 71222.2301158473\n", + "After hill transform: 0.9961767341479394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 657,050.16\n", + "Adstocked value: 657,050.49\n", + "Saturated value: 0.6955\n", + "Final response: 99390.5805\n", + "Raw spend: 657050.1554459885\n", + "After adstock: 657050.4887793219\n", + "After hill transform: 0.6954884938170439\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 71,222.05\n", + "Adstocked value: 71,222.23\n", + "Saturated value: 0.9962\n", + "Final response: 27875.4068\n", + "Raw spend: 71222.05364525906\n", + "After adstock: 71222.2301158473\n", + "After hill transform: 0.9961767341479394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 657,050.16\n", + "Adstocked value: 657,050.49\n", + "Saturated value: 0.6955\n", + "Final response: 99390.5805\n", + "Raw spend: 657050.1554459736\n", + "After adstock: 657050.488779307\n", + "After hill transform: 0.6954884938170411\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 71,222.05\n", + "Adstocked value: 71,222.23\n", + "Saturated value: 0.9962\n", + "Final response: 27875.4068\n", + "Raw spend: 71222.05364525906\n", + "After adstock: 71222.2301158473\n", + "After hill transform: 0.9961767341479394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 657,050.16\n", + "Adstocked value: 657,050.49\n", + "Saturated value: 0.6955\n", + "Final response: 99390.5805\n", + "Raw spend: 657050.1554459736\n", + "After adstock: 657050.488779307\n", + "After hill transform: 0.6954884938170411\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 71,222.05\n", + "Adstocked value: 71,222.23\n", + "Saturated value: 0.9962\n", + "Final response: 27875.4068\n", + "Raw spend: 71222.05364527396\n", + "After adstock: 71222.2301158622\n", + "After hill transform: 0.9961767341479416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 657,050.16\n", + "Adstocked value: 657,050.49\n", + "Saturated value: 0.6955\n", + "Final response: 99390.5805\n", + "Raw spend: 657050.1554459736\n", + "After adstock: 657050.488779307\n", + "After hill transform: 0.6954884938170411\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 71,222.05\n", + "Adstocked value: 71,222.23\n", + "Saturated value: 0.9962\n", + "Final response: 27875.4068\n", + "Raw spend: 71222.05364525906\n", + "After adstock: 71222.2301158473\n", + "After hill transform: 0.9961767341479394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 657,050.16\n", + "Adstocked value: 657,050.49\n", + "Saturated value: 0.6955\n", + "Final response: 99390.5805\n", + "Raw spend: 657050.1554459736\n", + "After adstock: 657050.488779307\n", + "After hill transform: 0.6954884938170411\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 71,222.05\n", + "Adstocked value: 71,222.23\n", + "Saturated value: 0.9962\n", + "Final response: 27875.4068\n", + "Raw spend: 71222.05364525906\n", + "After adstock: 71222.2301158473\n", + "After hill transform: 0.9961767341479394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 657,050.16\n", + "Adstocked value: 657,050.49\n", + "Saturated value: 0.6955\n", + "Final response: 99390.5805\n", + "Raw spend: 657050.1554459885\n", + "After adstock: 657050.4887793219\n", + "After hill transform: 0.6954884938170439\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 71,222.05\n", + "Adstocked value: 71,222.23\n", + "Saturated value: 0.9962\n", + "Final response: 27875.4068\n", + "Raw spend: 71222.05364525906\n", + "After adstock: 71222.2301158473\n", + "After hill transform: 0.9961767341479394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 657,050.16\n", + "Adstocked value: 657,050.49\n", + "Saturated value: 0.6955\n", + "Final response: 99390.5805\n", + "Raw spend: 657050.1554459736\n", + "After adstock: 657050.488779307\n", + "After hill transform: 0.6954884938170411\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 71,222.05\n", + "Adstocked value: 71,222.23\n", + "Saturated value: 0.9962\n", + "Final response: 27875.4068\n", + "Raw spend: 71222.05364525906\n", + "After adstock: 71222.2301158473\n", + "After hill transform: 0.9961767341479394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 657,050.16\n", + "Adstocked value: 657,050.49\n", + "Saturated value: 0.6955\n", + "Final response: 99390.5805\n", + "Raw spend: 657050.1554459736\n", + "After adstock: 657050.488779307\n", + "After hill transform: 0.6954884938170411\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 71,222.05\n", + "Adstocked value: 71,222.23\n", + "Saturated value: 0.9962\n", + "Final response: 27875.4068\n", + "Raw spend: 71222.05364527396\n", + "After adstock: 71222.2301158622\n", + "After hill transform: 0.9961767341479416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,886.89\n", + "Adstocked value: 660,887.22\n", + "Saturated value: 0.6962\n", + "Final response: 99493.8585\n", + "Raw spend: 660886.8914557132\n", + "After adstock: 660887.2247890466\n", + "After hill transform: 0.6962111848085172\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,309.75\n", + "Adstocked value: 83,309.92\n", + "Saturated value: 0.9975\n", + "Final response: 27913.0554\n", + "Raw spend: 83309.74793702718\n", + "After adstock: 83309.92440761541\n", + "After hill transform: 0.9975221744299249\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,886.89\n", + "Adstocked value: 660,887.22\n", + "Saturated value: 0.6962\n", + "Final response: 99493.8585\n", + "Raw spend: 660886.8914557132\n", + "After adstock: 660887.2247890466\n", + "After hill transform: 0.6962111848085172\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,309.75\n", + "Adstocked value: 83,309.92\n", + "Saturated value: 0.9975\n", + "Final response: 27913.0554\n", + "Raw spend: 83309.74793702718\n", + "After adstock: 83309.92440761541\n", + "After hill transform: 0.9975221744299249\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,886.89\n", + "Adstocked value: 660,887.22\n", + "Saturated value: 0.6962\n", + "Final response: 99493.8585\n", + "Raw spend: 660886.8914557132\n", + "After adstock: 660887.2247890466\n", + "After hill transform: 0.6962111848085172\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,309.75\n", + "Adstocked value: 83,309.92\n", + "Saturated value: 0.9975\n", + "Final response: 27913.0554\n", + "Raw spend: 83309.74793702718\n", + "After adstock: 83309.92440761541\n", + "After hill transform: 0.9975221744299249\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,886.89\n", + "Adstocked value: 660,887.22\n", + "Saturated value: 0.6962\n", + "Final response: 99493.8585\n", + "Raw spend: 660886.8914557281\n", + "After adstock: 660887.2247890615\n", + "After hill transform: 0.6962111848085201\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,309.75\n", + "Adstocked value: 83,309.92\n", + "Saturated value: 0.9975\n", + "Final response: 27913.0554\n", + "Raw spend: 83309.74793702718\n", + "After adstock: 83309.92440761541\n", + "After hill transform: 0.9975221744299249\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,886.89\n", + "Adstocked value: 660,887.22\n", + "Saturated value: 0.6962\n", + "Final response: 99493.8585\n", + "Raw spend: 660886.8914557132\n", + "After adstock: 660887.2247890466\n", + "After hill transform: 0.6962111848085172\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,309.75\n", + "Adstocked value: 83,309.92\n", + "Saturated value: 0.9975\n", + "Final response: 27913.0554\n", + "Raw spend: 83309.74793702718\n", + "After adstock: 83309.92440761541\n", + "After hill transform: 0.9975221744299249\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,886.89\n", + "Adstocked value: 660,887.22\n", + "Saturated value: 0.6962\n", + "Final response: 99493.8585\n", + "Raw spend: 660886.8914557132\n", + "After adstock: 660887.2247890466\n", + "After hill transform: 0.6962111848085172\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,309.75\n", + "Adstocked value: 83,309.92\n", + "Saturated value: 0.9975\n", + "Final response: 27913.0554\n", + "Raw spend: 83309.74793704208\n", + "After adstock: 83309.92440763031\n", + "After hill transform: 0.9975221744299261\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,886.89\n", + "Adstocked value: 660,887.22\n", + "Saturated value: 0.6962\n", + "Final response: 99493.8585\n", + "Raw spend: 660886.8914557132\n", + "After adstock: 660887.2247890466\n", + "After hill transform: 0.6962111848085172\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,309.75\n", + "Adstocked value: 83,309.92\n", + "Saturated value: 0.9975\n", + "Final response: 27913.0554\n", + "Raw spend: 83309.74793702718\n", + "After adstock: 83309.92440761541\n", + "After hill transform: 0.9975221744299249\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,886.89\n", + "Adstocked value: 660,887.22\n", + "Saturated value: 0.6962\n", + "Final response: 99493.8585\n", + "Raw spend: 660886.8914557132\n", + "After adstock: 660887.2247890466\n", + "After hill transform: 0.6962111848085172\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,309.75\n", + "Adstocked value: 83,309.92\n", + "Saturated value: 0.9975\n", + "Final response: 27913.0554\n", + "Raw spend: 83309.74793702718\n", + "After adstock: 83309.92440761541\n", + "After hill transform: 0.9975221744299249\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,886.89\n", + "Adstocked value: 660,887.22\n", + "Saturated value: 0.6962\n", + "Final response: 99493.8585\n", + "Raw spend: 660886.8914557281\n", + "After adstock: 660887.2247890615\n", + "After hill transform: 0.6962111848085201\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,309.75\n", + "Adstocked value: 83,309.92\n", + "Saturated value: 0.9975\n", + "Final response: 27913.0554\n", + "Raw spend: 83309.74793702718\n", + "After adstock: 83309.92440761541\n", + "After hill transform: 0.9975221744299249\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,886.89\n", + "Adstocked value: 660,887.22\n", + "Saturated value: 0.6962\n", + "Final response: 99493.8585\n", + "Raw spend: 660886.8914557132\n", + "After adstock: 660887.2247890466\n", + "After hill transform: 0.6962111848085172\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,309.75\n", + "Adstocked value: 83,309.92\n", + "Saturated value: 0.9975\n", + "Final response: 27913.0554\n", + "Raw spend: 83309.74793702718\n", + "After adstock: 83309.92440761541\n", + "After hill transform: 0.9975221744299249\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,886.89\n", + "Adstocked value: 660,887.22\n", + "Saturated value: 0.6962\n", + "Final response: 99493.8585\n", + "Raw spend: 660886.8914557132\n", + "After adstock: 660887.2247890466\n", + "After hill transform: 0.6962111848085172\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,309.75\n", + "Adstocked value: 83,309.92\n", + "Saturated value: 0.9975\n", + "Final response: 27913.0554\n", + "Raw spend: 83309.74793704208\n", + "After adstock: 83309.92440763031\n", + "After hill transform: 0.9975221744299261\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225279611\n", + "After adstock: 455904.4447501833\n", + "After hill transform: 0.9531672654247066\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,913.24\n", + "Adstocked value: 660,913.58\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5653\n", + "Raw spend: 660913.2441971519\n", + "After adstock: 660913.5775304852\n", + "After hill transform: 0.696216130779085\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819966\n", + "After adstock: 107986.09856153298\n", + "After hill transform: 0.9837883468769092\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,392.70\n", + "Adstocked value: 83,392.88\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2462\n", + "Raw spend: 83392.70173194811\n", + "After adstock: 83392.87820253635\n", + "After hill transform: 0.9975289921585611\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225279611\n", + "After adstock: 455904.4447501833\n", + "After hill transform: 0.9531672654247066\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,913.24\n", + "Adstocked value: 660,913.58\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5653\n", + "Raw spend: 660913.2441971519\n", + "After adstock: 660913.5775304852\n", + "After hill transform: 0.696216130779085\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819966\n", + "After adstock: 107986.09856153298\n", + "After hill transform: 0.9837883468769092\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,392.70\n", + "Adstocked value: 83,392.88\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2462\n", + "Raw spend: 83392.70173194811\n", + "After adstock: 83392.87820253635\n", + "After hill transform: 0.9975289921585611\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222527976\n", + "After adstock: 455904.4447501982\n", + "After hill transform: 0.9531672654247111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,913.24\n", + "Adstocked value: 660,913.58\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5653\n", + "Raw spend: 660913.2441971519\n", + "After adstock: 660913.5775304852\n", + "After hill transform: 0.696216130779085\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819966\n", + "After adstock: 107986.09856153298\n", + "After hill transform: 0.9837883468769092\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,392.70\n", + "Adstocked value: 83,392.88\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2462\n", + "Raw spend: 83392.70173194811\n", + "After adstock: 83392.87820253635\n", + "After hill transform: 0.9975289921585611\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225279611\n", + "After adstock: 455904.4447501833\n", + "After hill transform: 0.9531672654247066\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,913.24\n", + "Adstocked value: 660,913.58\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5653\n", + "Raw spend: 660913.2441971668\n", + "After adstock: 660913.5775305001\n", + "After hill transform: 0.6962161307790876\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819966\n", + "After adstock: 107986.09856153298\n", + "After hill transform: 0.9837883468769092\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,392.70\n", + "Adstocked value: 83,392.88\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2462\n", + "Raw spend: 83392.70173194811\n", + "After adstock: 83392.87820253635\n", + "After hill transform: 0.9975289921585611\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225279611\n", + "After adstock: 455904.4447501833\n", + "After hill transform: 0.9531672654247066\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,913.24\n", + "Adstocked value: 660,913.58\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5653\n", + "Raw spend: 660913.2441971519\n", + "After adstock: 660913.5775304852\n", + "After hill transform: 0.696216130779085\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522818475\n", + "After adstock: 107986.09856151808\n", + "After hill transform: 0.9837883468769033\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,392.70\n", + "Adstocked value: 83,392.88\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2462\n", + "Raw spend: 83392.70173194811\n", + "After adstock: 83392.87820253635\n", + "After hill transform: 0.9975289921585611\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225279611\n", + "After adstock: 455904.4447501833\n", + "After hill transform: 0.9531672654247066\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,913.24\n", + "Adstocked value: 660,913.58\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5653\n", + "Raw spend: 660913.2441971519\n", + "After adstock: 660913.5775304852\n", + "After hill transform: 0.696216130779085\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819966\n", + "After adstock: 107986.09856153298\n", + "After hill transform: 0.9837883468769092\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,392.70\n", + "Adstocked value: 83,392.88\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2462\n", + "Raw spend: 83392.70173196301\n", + "After adstock: 83392.87820255125\n", + "After hill transform: 0.9975289921585623\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225279611\n", + "After adstock: 455904.4447501833\n", + "After hill transform: 0.9531672654247066\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,913.24\n", + "Adstocked value: 660,913.58\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5653\n", + "Raw spend: 660913.2441971519\n", + "After adstock: 660913.5775304852\n", + "After hill transform: 0.696216130779085\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819966\n", + "After adstock: 107986.09856153298\n", + "After hill transform: 0.9837883468769092\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,392.70\n", + "Adstocked value: 83,392.88\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2462\n", + "Raw spend: 83392.70173194811\n", + "After adstock: 83392.87820253635\n", + "After hill transform: 0.9975289921585611\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222527976\n", + "After adstock: 455904.4447501982\n", + "After hill transform: 0.9531672654247111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,913.24\n", + "Adstocked value: 660,913.58\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5653\n", + "Raw spend: 660913.2441971519\n", + "After adstock: 660913.5775304852\n", + "After hill transform: 0.696216130779085\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819966\n", + "After adstock: 107986.09856153298\n", + "After hill transform: 0.9837883468769092\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,392.70\n", + "Adstocked value: 83,392.88\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2462\n", + "Raw spend: 83392.70173194811\n", + "After adstock: 83392.87820253635\n", + "After hill transform: 0.9975289921585611\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225279611\n", + "After adstock: 455904.4447501833\n", + "After hill transform: 0.9531672654247066\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,913.24\n", + "Adstocked value: 660,913.58\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5653\n", + "Raw spend: 660913.2441971668\n", + "After adstock: 660913.5775305001\n", + "After hill transform: 0.6962161307790876\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819966\n", + "After adstock: 107986.09856153298\n", + "After hill transform: 0.9837883468769092\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,392.70\n", + "Adstocked value: 83,392.88\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2462\n", + "Raw spend: 83392.70173194811\n", + "After adstock: 83392.87820253635\n", + "After hill transform: 0.9975289921585611\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225279611\n", + "After adstock: 455904.4447501833\n", + "After hill transform: 0.9531672654247066\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,913.24\n", + "Adstocked value: 660,913.58\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5653\n", + "Raw spend: 660913.2441971519\n", + "After adstock: 660913.5775304852\n", + "After hill transform: 0.696216130779085\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522818475\n", + "After adstock: 107986.09856151808\n", + "After hill transform: 0.9837883468769033\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,392.70\n", + "Adstocked value: 83,392.88\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2462\n", + "Raw spend: 83392.70173194811\n", + "After adstock: 83392.87820253635\n", + "After hill transform: 0.9975289921585611\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225279611\n", + "After adstock: 455904.4447501833\n", + "After hill transform: 0.9531672654247066\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,913.24\n", + "Adstocked value: 660,913.58\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5653\n", + "Raw spend: 660913.2441971519\n", + "After adstock: 660913.5775304852\n", + "After hill transform: 0.696216130779085\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819966\n", + "After adstock: 107986.09856153298\n", + "After hill transform: 0.9837883468769092\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,392.70\n", + "Adstocked value: 83,392.88\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2462\n", + "Raw spend: 83392.70173196301\n", + "After adstock: 83392.87820255125\n", + "After hill transform: 0.9975289921585623\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225274413\n", + "After adstock: 455904.4447496635\n", + "After hill transform: 0.9531672654245542\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,887.28\n", + "Adstocked value: 660,887.61\n", + "Saturated value: 0.6962\n", + "Final response: 99493.8689\n", + "Raw spend: 660887.2802301329\n", + "After adstock: 660887.6135634662\n", + "After hill transform: 0.6962112577767625\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819496\n", + "After adstock: 107986.09856152828\n", + "After hill transform: 0.9837883468769073\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,310.89\n", + "Adstocked value: 83,311.07\n", + "Saturated value: 0.9975\n", + "Final response: 27913.0580\n", + "Raw spend: 83310.89446648423\n", + "After adstock: 83311.07093707247\n", + "After hill transform: 0.9975222688338907\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225274413\n", + "After adstock: 455904.4447496635\n", + "After hill transform: 0.9531672654245542\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,887.28\n", + "Adstocked value: 660,887.61\n", + "Saturated value: 0.6962\n", + "Final response: 99493.8689\n", + "Raw spend: 660887.2802301329\n", + "After adstock: 660887.6135634662\n", + "After hill transform: 0.6962112577767625\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819496\n", + "After adstock: 107986.09856152828\n", + "After hill transform: 0.9837883468769073\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,310.89\n", + "Adstocked value: 83,311.07\n", + "Saturated value: 0.9975\n", + "Final response: 27913.0580\n", + "Raw spend: 83310.89446648423\n", + "After adstock: 83311.07093707247\n", + "After hill transform: 0.9975222688338907\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252770636\n", + "After adstock: 455904.4447499286\n", + "After hill transform: 0.9531672654246319\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,900.52\n", + "Adstocked value: 660,900.85\n", + "Saturated value: 0.6962\n", + "Final response: 99494.2240\n", + "Raw spend: 660900.5212770838\n", + "After adstock: 660900.8546104172\n", + "After hill transform: 0.6962137429292241\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819736\n", + "After adstock: 107986.09856153069\n", + "After hill transform: 0.9837883468769083\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,352.61\n", + "Adstocked value: 83,352.79\n", + "Saturated value: 0.9975\n", + "Final response: 27913.1541\n", + "Raw spend: 83352.61435628938\n", + "After adstock: 83352.79082687762\n", + "After hill transform: 0.9975257006817188\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252770636\n", + "After adstock: 455904.4447499286\n", + "After hill transform: 0.9531672654246319\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,900.52\n", + "Adstocked value: 660,900.85\n", + "Saturated value: 0.6962\n", + "Final response: 99494.2240\n", + "Raw spend: 660900.5212770838\n", + "After adstock: 660900.8546104172\n", + "After hill transform: 0.6962137429292241\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819736\n", + "After adstock: 107986.09856153069\n", + "After hill transform: 0.9837883468769083\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,352.61\n", + "Adstocked value: 83,352.79\n", + "Saturated value: 0.9975\n", + "Final response: 27913.1541\n", + "Raw spend: 83352.61435628938\n", + "After adstock: 83352.79082687762\n", + "After hill transform: 0.9975257006817188\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225278362\n", + "After adstock: 455904.44475005846\n", + "After hill transform: 0.95316726542467\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,907.01\n", + "Adstocked value: 660,907.34\n", + "Saturated value: 0.6962\n", + "Final response: 99494.3980\n", + "Raw spend: 660907.0076219682\n", + "After adstock: 660907.3409553015\n", + "After hill transform: 0.6962149602997288\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819852\n", + "After adstock: 107986.09856153185\n", + "After hill transform: 0.9837883468769087\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,373.05\n", + "Adstocked value: 83,373.23\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2011\n", + "Raw spend: 83373.05153129641\n", + "After adstock: 83373.22800188465\n", + "After hill transform: 0.9975273794722725\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225278362\n", + "After adstock: 455904.44475005846\n", + "After hill transform: 0.95316726542467\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,907.01\n", + "Adstocked value: 660,907.34\n", + "Saturated value: 0.6962\n", + "Final response: 99494.3980\n", + "Raw spend: 660907.0076219682\n", + "After adstock: 660907.3409553015\n", + "After hill transform: 0.6962149602997288\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819852\n", + "After adstock: 107986.09856153185\n", + "After hill transform: 0.9837883468769087\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,373.05\n", + "Adstocked value: 83,373.23\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2011\n", + "Raw spend: 83373.05153129641\n", + "After adstock: 83373.22800188465\n", + "After hill transform: 0.9975273794722725\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252789984\n", + "After adstock: 455904.4447501221\n", + "After hill transform: 0.9531672654246888\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,910.19\n", + "Adstocked value: 660,910.52\n", + "Saturated value: 0.6962\n", + "Final response: 99494.4832\n", + "Raw spend: 660910.1850829421\n", + "After adstock: 660910.5184162755\n", + "After hill transform: 0.6962155566467549\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652281991\n", + "After adstock: 107986.09856153243\n", + "After hill transform: 0.983788346876909\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,383.06\n", + "Adstocked value: 83,383.24\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2240\n", + "Raw spend: 83383.0630751104\n", + "After adstock: 83383.23954569864\n", + "After hill transform: 0.9975282012954159\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252789984\n", + "After adstock: 455904.4447501221\n", + "After hill transform: 0.9531672654246888\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,910.19\n", + "Adstocked value: 660,910.52\n", + "Saturated value: 0.6962\n", + "Final response: 99494.4832\n", + "Raw spend: 660910.1850829421\n", + "After adstock: 660910.5184162755\n", + "After hill transform: 0.6962155566467549\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652281991\n", + "After adstock: 107986.09856153243\n", + "After hill transform: 0.983788346876909\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,383.06\n", + "Adstocked value: 83,383.24\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2240\n", + "Raw spend: 83383.0630751104\n", + "After adstock: 83383.23954569864\n", + "After hill transform: 0.9975282012954159\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222527931\n", + "After adstock: 455904.4447501532\n", + "After hill transform: 0.9531672654246979\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,911.74\n", + "Adstocked value: 660,912.07\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5250\n", + "Raw spend: 660911.7416241035\n", + "After adstock: 660912.0749574369\n", + "After hill transform: 0.6962158487776764\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819938\n", + "After adstock: 107986.09856153271\n", + "After hill transform: 0.9837883468769091\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,387.97\n", + "Adstocked value: 83,388.14\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2353\n", + "Raw spend: 83387.96742489276\n", + "After adstock: 83388.143895481\n", + "After hill transform: 0.9975286037460616\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222527931\n", + "After adstock: 455904.4447501532\n", + "After hill transform: 0.9531672654246979\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,911.74\n", + "Adstocked value: 660,912.07\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5250\n", + "Raw spend: 660911.7416241035\n", + "After adstock: 660912.0749574369\n", + "After hill transform: 0.6962158487776764\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819938\n", + "After adstock: 107986.09856153271\n", + "After hill transform: 0.9837883468769091\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,387.97\n", + "Adstocked value: 83,388.14\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2353\n", + "Raw spend: 83387.96742489276\n", + "After adstock: 83388.143895481\n", + "After hill transform: 0.9975286037460616\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225279462\n", + "After adstock: 455904.4447501685\n", + "After hill transform: 0.9531672654247023\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,912.50\n", + "Adstocked value: 660,912.84\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5454\n", + "Raw spend: 660912.504118852\n", + "After adstock: 660912.8374521853\n", + "After hill transform: 0.6962159918820277\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819953\n", + "After adstock: 107986.09856153285\n", + "After hill transform: 0.9837883468769091\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,390.37\n", + "Adstocked value: 83,390.55\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2408\n", + "Raw spend: 83390.36989329268\n", + "After adstock: 83390.54636388092\n", + "After hill transform: 0.997528800859984\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225279462\n", + "After adstock: 455904.4447501685\n", + "After hill transform: 0.9531672654247023\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,912.50\n", + "Adstocked value: 660,912.84\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5454\n", + "Raw spend: 660912.504118852\n", + "After adstock: 660912.8374521853\n", + "After hill transform: 0.6962159918820277\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819953\n", + "After adstock: 107986.09856153285\n", + "After hill transform: 0.9837883468769091\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,390.37\n", + "Adstocked value: 83,390.55\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2408\n", + "Raw spend: 83390.36989329268\n", + "After adstock: 83390.54636388092\n", + "After hill transform: 0.997528800859984\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252795374\n", + "After adstock: 455904.444750176\n", + "After hill transform: 0.9531672654247045\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,912.88\n", + "Adstocked value: 660,913.21\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5555\n", + "Raw spend: 660912.877621281\n", + "After adstock: 660913.2109546143\n", + "After hill transform: 0.6962160619805645\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819958\n", + "After adstock: 107986.09856153291\n", + "After hill transform: 0.9837883468769091\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,391.55\n", + "Adstocked value: 83,391.72\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2435\n", + "Raw spend: 83391.5467247199\n", + "After adstock: 83391.72319530814\n", + "After hill transform: 0.9975288974069906\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252795374\n", + "After adstock: 455904.444750176\n", + "After hill transform: 0.9531672654247045\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,912.88\n", + "Adstocked value: 660,913.21\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5555\n", + "Raw spend: 660912.877621281\n", + "After adstock: 660913.2109546143\n", + "After hill transform: 0.6962160619805645\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819958\n", + "After adstock: 107986.09856153291\n", + "After hill transform: 0.9837883468769091\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,391.55\n", + "Adstocked value: 83,391.72\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2435\n", + "Raw spend: 83391.5467247199\n", + "After adstock: 83391.72319530814\n", + "After hill transform: 0.9975288974069906\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225279574\n", + "After adstock: 455904.44475017965\n", + "After hill transform: 0.9531672654247056\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,913.06\n", + "Adstocked value: 660,913.39\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5604\n", + "Raw spend: 660913.0605436321\n", + "After adstock: 660913.3938769655\n", + "After hill transform: 0.6962160963112182\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819963\n", + "After adstock: 107986.09856153296\n", + "After hill transform: 0.9837883468769092\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,392.12\n", + "Adstocked value: 83,392.30\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2449\n", + "Raw spend: 83392.12307645121\n", + "After adstock: 83392.29954703945\n", + "After hill transform: 0.9975289446888976\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225279574\n", + "After adstock: 455904.44475017965\n", + "After hill transform: 0.9531672654247056\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,913.06\n", + "Adstocked value: 660,913.39\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5604\n", + "Raw spend: 660913.0605436321\n", + "After adstock: 660913.3938769655\n", + "After hill transform: 0.6962160963112182\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819963\n", + "After adstock: 107986.09856153296\n", + "After hill transform: 0.9837883468769092\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,392.12\n", + "Adstocked value: 83,392.30\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2449\n", + "Raw spend: 83392.12307645121\n", + "After adstock: 83392.29954703945\n", + "After hill transform: 0.9975289446888976\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225279592\n", + "After adstock: 455904.44475018146\n", + "After hill transform: 0.9531672654247061\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,913.15\n", + "Adstocked value: 660,913.48\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5628\n", + "Raw spend: 660913.1500578974\n", + "After adstock: 660913.4833912308\n", + "After hill transform: 0.6962161131111468\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819964\n", + "After adstock: 107986.09856153297\n", + "After hill transform: 0.9837883468769092\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,392.41\n", + "Adstocked value: 83,392.58\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2455\n", + "Raw spend: 83392.40511799196\n", + "After adstock: 83392.5815885802\n", + "After hill transform: 0.9975289678261644\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225279592\n", + "After adstock: 455904.44475018146\n", + "After hill transform: 0.9531672654247061\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,913.15\n", + "Adstocked value: 660,913.48\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5628\n", + "Raw spend: 660913.1500578974\n", + "After adstock: 660913.4833912308\n", + "After hill transform: 0.6962161131111468\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819964\n", + "After adstock: 107986.09856153297\n", + "After hill transform: 0.9837883468769092\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,392.41\n", + "Adstocked value: 83,392.58\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2455\n", + "Raw spend: 83392.40511799196\n", + "After adstock: 83392.5815885802\n", + "After hill transform: 0.9975289678261644\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225279601\n", + "After adstock: 455904.44475018233\n", + "After hill transform: 0.9531672654247064\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,913.19\n", + "Adstocked value: 660,913.53\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5639\n", + "Raw spend: 660913.1937159963\n", + "After adstock: 660913.5270493297\n", + "After hill transform: 0.6962161213048449\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819964\n", + "After adstock: 107986.09856153297\n", + "After hill transform: 0.9837883468769092\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,392.54\n", + "Adstocked value: 83,392.72\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2458\n", + "Raw spend: 83392.54267592683\n", + "After adstock: 83392.71914651507\n", + "After hill transform: 0.9975289791106174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225279601\n", + "After adstock: 455904.44475018233\n", + "After hill transform: 0.9531672654247064\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,913.19\n", + "Adstocked value: 660,913.53\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5639\n", + "Raw spend: 660913.1937159963\n", + "After adstock: 660913.5270493297\n", + "After hill transform: 0.6962161213048449\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819964\n", + "After adstock: 107986.09856153297\n", + "After hill transform: 0.9837883468769092\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,392.54\n", + "Adstocked value: 83,392.72\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2458\n", + "Raw spend: 83392.54267592683\n", + "After adstock: 83392.71914651507\n", + "After hill transform: 0.9975289791106174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222527975\n", + "After adstock: 455904.44475019723\n", + "After hill transform: 0.9531672654247108\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,913.19\n", + "Adstocked value: 660,913.53\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5639\n", + "Raw spend: 660913.1937159963\n", + "After adstock: 660913.5270493297\n", + "After hill transform: 0.6962161213048449\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819964\n", + "After adstock: 107986.09856153297\n", + "After hill transform: 0.9837883468769092\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,392.54\n", + "Adstocked value: 83,392.72\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2458\n", + "Raw spend: 83392.54267592683\n", + "After adstock: 83392.71914651507\n", + "After hill transform: 0.9975289791106174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225279601\n", + "After adstock: 455904.44475018233\n", + "After hill transform: 0.9531672654247064\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,913.19\n", + "Adstocked value: 660,913.53\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5639\n", + "Raw spend: 660913.1937160112\n", + "After adstock: 660913.5270493446\n", + "After hill transform: 0.6962161213048478\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819964\n", + "After adstock: 107986.09856153297\n", + "After hill transform: 0.9837883468769092\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,392.54\n", + "Adstocked value: 83,392.72\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2458\n", + "Raw spend: 83392.54267592683\n", + "After adstock: 83392.71914651507\n", + "After hill transform: 0.9975289791106174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225279601\n", + "After adstock: 455904.44475018233\n", + "After hill transform: 0.9531672654247064\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,913.19\n", + "Adstocked value: 660,913.53\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5639\n", + "Raw spend: 660913.1937159963\n", + "After adstock: 660913.5270493297\n", + "After hill transform: 0.6962161213048449\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522818474\n", + "After adstock: 107986.09856151807\n", + "After hill transform: 0.9837883468769033\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,392.54\n", + "Adstocked value: 83,392.72\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2458\n", + "Raw spend: 83392.54267592683\n", + "After adstock: 83392.71914651507\n", + "After hill transform: 0.9975289791106174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225279601\n", + "After adstock: 455904.44475018233\n", + "After hill transform: 0.9531672654247064\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,913.19\n", + "Adstocked value: 660,913.53\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5639\n", + "Raw spend: 660913.1937159963\n", + "After adstock: 660913.5270493297\n", + "After hill transform: 0.6962161213048449\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819964\n", + "After adstock: 107986.09856153297\n", + "After hill transform: 0.9837883468769092\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,392.54\n", + "Adstocked value: 83,392.72\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2458\n", + "Raw spend: 83392.54267594173\n", + "After adstock: 83392.71914652997\n", + "After hill transform: 0.9975289791106187\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225279601\n", + "After adstock: 455904.44475018233\n", + "After hill transform: 0.9531672654247064\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,913.19\n", + "Adstocked value: 660,913.53\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5639\n", + "Raw spend: 660913.1937159963\n", + "After adstock: 660913.5270493297\n", + "After hill transform: 0.6962161213048449\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819964\n", + "After adstock: 107986.09856153297\n", + "After hill transform: 0.9837883468769092\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,392.54\n", + "Adstocked value: 83,392.72\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2458\n", + "Raw spend: 83392.54267592683\n", + "After adstock: 83392.71914651507\n", + "After hill transform: 0.9975289791106174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222527975\n", + "After adstock: 455904.44475019723\n", + "After hill transform: 0.9531672654247108\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,913.19\n", + "Adstocked value: 660,913.53\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5639\n", + "Raw spend: 660913.1937159963\n", + "After adstock: 660913.5270493297\n", + "After hill transform: 0.6962161213048449\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819964\n", + "After adstock: 107986.09856153297\n", + "After hill transform: 0.9837883468769092\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,392.54\n", + "Adstocked value: 83,392.72\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2458\n", + "Raw spend: 83392.54267592683\n", + "After adstock: 83392.71914651507\n", + "After hill transform: 0.9975289791106174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225279601\n", + "After adstock: 455904.44475018233\n", + "After hill transform: 0.9531672654247064\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,913.19\n", + "Adstocked value: 660,913.53\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5639\n", + "Raw spend: 660913.1937160112\n", + "After adstock: 660913.5270493446\n", + "After hill transform: 0.6962161213048478\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819964\n", + "After adstock: 107986.09856153297\n", + "After hill transform: 0.9837883468769092\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,392.54\n", + "Adstocked value: 83,392.72\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2458\n", + "Raw spend: 83392.54267592683\n", + "After adstock: 83392.71914651507\n", + "After hill transform: 0.9975289791106174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225279601\n", + "After adstock: 455904.44475018233\n", + "After hill transform: 0.9531672654247064\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,913.19\n", + "Adstocked value: 660,913.53\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5639\n", + "Raw spend: 660913.1937159963\n", + "After adstock: 660913.5270493297\n", + "After hill transform: 0.6962161213048449\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522818474\n", + "After adstock: 107986.09856151807\n", + "After hill transform: 0.9837883468769033\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,392.54\n", + "Adstocked value: 83,392.72\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2458\n", + "Raw spend: 83392.54267592683\n", + "After adstock: 83392.71914651507\n", + "After hill transform: 0.9975289791106174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225279601\n", + "After adstock: 455904.44475018233\n", + "After hill transform: 0.9531672654247064\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,913.19\n", + "Adstocked value: 660,913.53\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5639\n", + "Raw spend: 660913.1937159963\n", + "After adstock: 660913.5270493297\n", + "After hill transform: 0.6962161213048449\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819964\n", + "After adstock: 107986.09856153297\n", + "After hill transform: 0.9837883468769092\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,392.54\n", + "Adstocked value: 83,392.72\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2458\n", + "Raw spend: 83392.54267594173\n", + "After adstock: 83392.71914652997\n", + "After hill transform: 0.9975289791106187\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252806707\n", + "After adstock: 455904.4447502893\n", + "After hill transform: 0.9531672654247378\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,913.22\n", + "Adstocked value: 660,913.55\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5646\n", + "Raw spend: 660913.2194922208\n", + "After adstock: 660913.5528255542\n", + "After hill transform: 0.6962161261424945\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,392.52\n", + "Adstocked value: 83,392.70\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2458\n", + "Raw spend: 83392.52127848333\n", + "After adstock: 83392.69774907157\n", + "After hill transform: 0.9975289773553001\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252806707\n", + "After adstock: 455904.4447502893\n", + "After hill transform: 0.9531672654247378\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,913.22\n", + "Adstocked value: 660,913.55\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5646\n", + "Raw spend: 660913.2194922208\n", + "After adstock: 660913.5528255542\n", + "After hill transform: 0.6962161261424945\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,392.52\n", + "Adstocked value: 83,392.70\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2458\n", + "Raw spend: 83392.52127848333\n", + "After adstock: 83392.69774907157\n", + "After hill transform: 0.9975289773553001\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252808197\n", + "After adstock: 455904.4447503042\n", + "After hill transform: 0.9531672654247422\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,913.22\n", + "Adstocked value: 660,913.55\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5646\n", + "Raw spend: 660913.2194922208\n", + "After adstock: 660913.5528255542\n", + "After hill transform: 0.6962161261424945\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,392.52\n", + "Adstocked value: 83,392.70\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2458\n", + "Raw spend: 83392.52127848333\n", + "After adstock: 83392.69774907157\n", + "After hill transform: 0.9975289773553001\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252806707\n", + "After adstock: 455904.4447502893\n", + "After hill transform: 0.9531672654247378\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,913.22\n", + "Adstocked value: 660,913.55\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5646\n", + "Raw spend: 660913.2194922357\n", + "After adstock: 660913.5528255691\n", + "After hill transform: 0.6962161261424974\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,392.52\n", + "Adstocked value: 83,392.70\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2458\n", + "Raw spend: 83392.52127848333\n", + "After adstock: 83392.69774907157\n", + "After hill transform: 0.9975289773553001\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252806707\n", + "After adstock: 455904.4447502893\n", + "After hill transform: 0.9531672654247378\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,913.22\n", + "Adstocked value: 660,913.55\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5646\n", + "Raw spend: 660913.2194922208\n", + "After adstock: 660913.5528255542\n", + "After hill transform: 0.6962161261424945\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,392.52\n", + "Adstocked value: 83,392.70\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2458\n", + "Raw spend: 83392.52127848333\n", + "After adstock: 83392.69774907157\n", + "After hill transform: 0.9975289773553001\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252806707\n", + "After adstock: 455904.4447502893\n", + "After hill transform: 0.9531672654247378\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,913.22\n", + "Adstocked value: 660,913.55\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5646\n", + "Raw spend: 660913.2194922208\n", + "After adstock: 660913.5528255542\n", + "After hill transform: 0.6962161261424945\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,392.52\n", + "Adstocked value: 83,392.70\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2458\n", + "Raw spend: 83392.52127849823\n", + "After adstock: 83392.69774908647\n", + "After hill transform: 0.9975289773553013\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252806707\n", + "After adstock: 455904.4447502893\n", + "After hill transform: 0.9531672654247378\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,913.22\n", + "Adstocked value: 660,913.55\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5646\n", + "Raw spend: 660913.2194922208\n", + "After adstock: 660913.5528255542\n", + "After hill transform: 0.6962161261424945\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,392.52\n", + "Adstocked value: 83,392.70\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2458\n", + "Raw spend: 83392.52127848333\n", + "After adstock: 83392.69774907157\n", + "After hill transform: 0.9975289773553001\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252808197\n", + "After adstock: 455904.4447503042\n", + "After hill transform: 0.9531672654247422\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,913.22\n", + "Adstocked value: 660,913.55\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5646\n", + "Raw spend: 660913.2194922208\n", + "After adstock: 660913.5528255542\n", + "After hill transform: 0.6962161261424945\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,392.52\n", + "Adstocked value: 83,392.70\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2458\n", + "Raw spend: 83392.52127848333\n", + "After adstock: 83392.69774907157\n", + "After hill transform: 0.9975289773553001\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252806707\n", + "After adstock: 455904.4447502893\n", + "After hill transform: 0.9531672654247378\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,913.22\n", + "Adstocked value: 660,913.55\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5646\n", + "Raw spend: 660913.2194922357\n", + "After adstock: 660913.5528255691\n", + "After hill transform: 0.6962161261424974\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,392.52\n", + "Adstocked value: 83,392.70\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2458\n", + "Raw spend: 83392.52127848333\n", + "After adstock: 83392.69774907157\n", + "After hill transform: 0.9975289773553001\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252806707\n", + "After adstock: 455904.4447502893\n", + "After hill transform: 0.9531672654247378\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,913.22\n", + "Adstocked value: 660,913.55\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5646\n", + "Raw spend: 660913.2194922208\n", + "After adstock: 660913.5528255542\n", + "After hill transform: 0.6962161261424945\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,392.52\n", + "Adstocked value: 83,392.70\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2458\n", + "Raw spend: 83392.52127848333\n", + "After adstock: 83392.69774907157\n", + "After hill transform: 0.9975289773553001\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252806707\n", + "After adstock: 455904.4447502893\n", + "After hill transform: 0.9531672654247378\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,913.22\n", + "Adstocked value: 660,913.55\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5646\n", + "Raw spend: 660913.2194922208\n", + "After adstock: 660913.5528255542\n", + "After hill transform: 0.6962161261424945\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,392.52\n", + "Adstocked value: 83,392.70\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2458\n", + "Raw spend: 83392.52127849823\n", + "After adstock: 83392.69774908647\n", + "After hill transform: 0.9975289773553013\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,913.35\n", + "Adstocked value: 660,913.68\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5681\n", + "Raw spend: 660913.3483733042\n", + "After adstock: 660913.6817066376\n", + "After hill transform: 0.6962161503307319\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,392.41\n", + "Adstocked value: 83,392.59\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2455\n", + "Raw spend: 83392.4142912841\n", + "After adstock: 83392.59076187234\n", + "After hill transform: 0.9975289685786901\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,913.35\n", + "Adstocked value: 660,913.68\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5681\n", + "Raw spend: 660913.3483733042\n", + "After adstock: 660913.6817066376\n", + "After hill transform: 0.6962161503307319\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,392.41\n", + "Adstocked value: 83,392.59\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2455\n", + "Raw spend: 83392.4142912841\n", + "After adstock: 83392.59076187234\n", + "After hill transform: 0.9975289685786901\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,913.35\n", + "Adstocked value: 660,913.68\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5681\n", + "Raw spend: 660913.3483733042\n", + "After adstock: 660913.6817066376\n", + "After hill transform: 0.6962161503307319\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,392.41\n", + "Adstocked value: 83,392.59\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2455\n", + "Raw spend: 83392.4142912841\n", + "After adstock: 83392.59076187234\n", + "After hill transform: 0.9975289685786901\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,913.35\n", + "Adstocked value: 660,913.68\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5681\n", + "Raw spend: 660913.3483733191\n", + "After adstock: 660913.6817066525\n", + "After hill transform: 0.6962161503307346\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,392.41\n", + "Adstocked value: 83,392.59\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2455\n", + "Raw spend: 83392.4142912841\n", + "After adstock: 83392.59076187234\n", + "After hill transform: 0.9975289685786901\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,913.35\n", + "Adstocked value: 660,913.68\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5681\n", + "Raw spend: 660913.3483733042\n", + "After adstock: 660913.6817066376\n", + "After hill transform: 0.6962161503307319\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,392.41\n", + "Adstocked value: 83,392.59\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2455\n", + "Raw spend: 83392.4142912841\n", + "After adstock: 83392.59076187234\n", + "After hill transform: 0.9975289685786901\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,913.35\n", + "Adstocked value: 660,913.68\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5681\n", + "Raw spend: 660913.3483733042\n", + "After adstock: 660913.6817066376\n", + "After hill transform: 0.6962161503307319\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,392.41\n", + "Adstocked value: 83,392.59\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2455\n", + "Raw spend: 83392.414291299\n", + "After adstock: 83392.59076188724\n", + "After hill transform: 0.9975289685786913\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,913.35\n", + "Adstocked value: 660,913.68\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5681\n", + "Raw spend: 660913.3483733042\n", + "After adstock: 660913.6817066376\n", + "After hill transform: 0.6962161503307319\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,392.41\n", + "Adstocked value: 83,392.59\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2455\n", + "Raw spend: 83392.4142912841\n", + "After adstock: 83392.59076187234\n", + "After hill transform: 0.9975289685786901\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,913.35\n", + "Adstocked value: 660,913.68\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5681\n", + "Raw spend: 660913.3483733042\n", + "After adstock: 660913.6817066376\n", + "After hill transform: 0.6962161503307319\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,392.41\n", + "Adstocked value: 83,392.59\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2455\n", + "Raw spend: 83392.4142912841\n", + "After adstock: 83392.59076187234\n", + "After hill transform: 0.9975289685786901\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,913.35\n", + "Adstocked value: 660,913.68\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5681\n", + "Raw spend: 660913.3483733191\n", + "After adstock: 660913.6817066525\n", + "After hill transform: 0.6962161503307346\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,392.41\n", + "Adstocked value: 83,392.59\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2455\n", + "Raw spend: 83392.4142912841\n", + "After adstock: 83392.59076187234\n", + "After hill transform: 0.9975289685786901\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,913.35\n", + "Adstocked value: 660,913.68\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5681\n", + "Raw spend: 660913.3483733042\n", + "After adstock: 660913.6817066376\n", + "After hill transform: 0.6962161503307319\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,392.41\n", + "Adstocked value: 83,392.59\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2455\n", + "Raw spend: 83392.4142912841\n", + "After adstock: 83392.59076187234\n", + "After hill transform: 0.9975289685786901\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,913.35\n", + "Adstocked value: 660,913.68\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5681\n", + "Raw spend: 660913.3483733042\n", + "After adstock: 660913.6817066376\n", + "After hill transform: 0.6962161503307319\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,392.41\n", + "Adstocked value: 83,392.59\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2455\n", + "Raw spend: 83392.414291299\n", + "After adstock: 83392.59076188724\n", + "After hill transform: 0.9975289685786913\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,913.51\n", + "Adstocked value: 660,913.84\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5723\n", + "Raw spend: 660913.5057960358\n", + "After adstock: 660913.8391293691\n", + "After hill transform: 0.6962161798756215\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652282044\n", + "After adstock: 107986.09856153773\n", + "After hill transform: 0.983788346876911\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,392.29\n", + "Adstocked value: 83,392.47\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2452\n", + "Raw spend: 83392.2920577711\n", + "After adstock: 83392.46852835934\n", + "After hill transform: 0.997528958551309\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,913.51\n", + "Adstocked value: 660,913.84\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5723\n", + "Raw spend: 660913.5057960358\n", + "After adstock: 660913.8391293691\n", + "After hill transform: 0.6962161798756215\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652282044\n", + "After adstock: 107986.09856153773\n", + "After hill transform: 0.983788346876911\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,392.29\n", + "Adstocked value: 83,392.47\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2452\n", + "Raw spend: 83392.2920577711\n", + "After adstock: 83392.46852835934\n", + "After hill transform: 0.997528958551309\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,913.51\n", + "Adstocked value: 660,913.84\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5723\n", + "Raw spend: 660913.5057960358\n", + "After adstock: 660913.8391293691\n", + "After hill transform: 0.6962161798756215\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652282044\n", + "After adstock: 107986.09856153773\n", + "After hill transform: 0.983788346876911\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,392.29\n", + "Adstocked value: 83,392.47\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2452\n", + "Raw spend: 83392.2920577711\n", + "After adstock: 83392.46852835934\n", + "After hill transform: 0.997528958551309\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,913.51\n", + "Adstocked value: 660,913.84\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5723\n", + "Raw spend: 660913.5057960507\n", + "After adstock: 660913.839129384\n", + "After hill transform: 0.6962161798756243\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652282044\n", + "After adstock: 107986.09856153773\n", + "After hill transform: 0.983788346876911\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,392.29\n", + "Adstocked value: 83,392.47\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2452\n", + "Raw spend: 83392.2920577711\n", + "After adstock: 83392.46852835934\n", + "After hill transform: 0.997528958551309\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,913.51\n", + "Adstocked value: 660,913.84\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5723\n", + "Raw spend: 660913.5057960358\n", + "After adstock: 660913.8391293691\n", + "After hill transform: 0.6962161798756215\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652281895\n", + "After adstock: 107986.09856152283\n", + "After hill transform: 0.9837883468769052\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,392.29\n", + "Adstocked value: 83,392.47\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2452\n", + "Raw spend: 83392.2920577711\n", + "After adstock: 83392.46852835934\n", + "After hill transform: 0.997528958551309\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,913.51\n", + "Adstocked value: 660,913.84\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5723\n", + "Raw spend: 660913.5057960358\n", + "After adstock: 660913.8391293691\n", + "After hill transform: 0.6962161798756215\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652282044\n", + "After adstock: 107986.09856153773\n", + "After hill transform: 0.983788346876911\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,392.29\n", + "Adstocked value: 83,392.47\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2452\n", + "Raw spend: 83392.292057786\n", + "After adstock: 83392.46852837424\n", + "After hill transform: 0.9975289585513102\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,913.51\n", + "Adstocked value: 660,913.84\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5723\n", + "Raw spend: 660913.5057960358\n", + "After adstock: 660913.8391293691\n", + "After hill transform: 0.6962161798756215\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652282044\n", + "After adstock: 107986.09856153773\n", + "After hill transform: 0.983788346876911\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,392.29\n", + "Adstocked value: 83,392.47\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2452\n", + "Raw spend: 83392.2920577711\n", + "After adstock: 83392.46852835934\n", + "After hill transform: 0.997528958551309\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,913.51\n", + "Adstocked value: 660,913.84\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5723\n", + "Raw spend: 660913.5057960358\n", + "After adstock: 660913.8391293691\n", + "After hill transform: 0.6962161798756215\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652282044\n", + "After adstock: 107986.09856153773\n", + "After hill transform: 0.983788346876911\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,392.29\n", + "Adstocked value: 83,392.47\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2452\n", + "Raw spend: 83392.2920577711\n", + "After adstock: 83392.46852835934\n", + "After hill transform: 0.997528958551309\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,913.51\n", + "Adstocked value: 660,913.84\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5723\n", + "Raw spend: 660913.5057960507\n", + "After adstock: 660913.839129384\n", + "After hill transform: 0.6962161798756243\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652282044\n", + "After adstock: 107986.09856153773\n", + "After hill transform: 0.983788346876911\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,392.29\n", + "Adstocked value: 83,392.47\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2452\n", + "Raw spend: 83392.2920577711\n", + "After adstock: 83392.46852835934\n", + "After hill transform: 0.997528958551309\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,913.51\n", + "Adstocked value: 660,913.84\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5723\n", + "Raw spend: 660913.5057960358\n", + "After adstock: 660913.8391293691\n", + "After hill transform: 0.6962161798756215\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652281895\n", + "After adstock: 107986.09856152283\n", + "After hill transform: 0.9837883468769052\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,392.29\n", + "Adstocked value: 83,392.47\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2452\n", + "Raw spend: 83392.2920577711\n", + "After adstock: 83392.46852835934\n", + "After hill transform: 0.997528958551309\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,913.51\n", + "Adstocked value: 660,913.84\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5723\n", + "Raw spend: 660913.5057960358\n", + "After adstock: 660913.8391293691\n", + "After hill transform: 0.6962161798756215\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652282044\n", + "After adstock: 107986.09856153773\n", + "After hill transform: 0.983788346876911\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,392.29\n", + "Adstocked value: 83,392.47\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2452\n", + "Raw spend: 83392.292057786\n", + "After adstock: 83392.46852837424\n", + "After hill transform: 0.9975289585513102\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252813465\n", + "After adstock: 455904.4447503569\n", + "After hill transform: 0.9531672654247576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,914.57\n", + "Adstocked value: 660,914.91\n", + "Saturated value: 0.6962\n", + "Final response: 99494.6009\n", + "Raw spend: 660914.5735612893\n", + "After adstock: 660914.9068946227\n", + "After hill transform: 0.6962163802721605\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,391.41\n", + "Adstocked value: 83,391.59\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2432\n", + "Raw spend: 83391.40975658187\n", + "After adstock: 83391.5862271701\n", + "After hill transform: 0.9975288861704165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252813465\n", + "After adstock: 455904.4447503569\n", + "After hill transform: 0.9531672654247576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,914.57\n", + "Adstocked value: 660,914.91\n", + "Saturated value: 0.6962\n", + "Final response: 99494.6009\n", + "Raw spend: 660914.5735612893\n", + "After adstock: 660914.9068946227\n", + "After hill transform: 0.6962163802721605\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,391.41\n", + "Adstocked value: 83,391.59\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2432\n", + "Raw spend: 83391.40975658187\n", + "After adstock: 83391.5862271701\n", + "After hill transform: 0.9975288861704165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252814955\n", + "After adstock: 455904.4447503718\n", + "After hill transform: 0.9531672654247619\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,914.57\n", + "Adstocked value: 660,914.91\n", + "Saturated value: 0.6962\n", + "Final response: 99494.6009\n", + "Raw spend: 660914.5735612893\n", + "After adstock: 660914.9068946227\n", + "After hill transform: 0.6962163802721605\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,391.41\n", + "Adstocked value: 83,391.59\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2432\n", + "Raw spend: 83391.40975658187\n", + "After adstock: 83391.5862271701\n", + "After hill transform: 0.9975288861704165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252813465\n", + "After adstock: 455904.4447503569\n", + "After hill transform: 0.9531672654247576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,914.57\n", + "Adstocked value: 660,914.91\n", + "Saturated value: 0.6962\n", + "Final response: 99494.6009\n", + "Raw spend: 660914.5735613042\n", + "After adstock: 660914.9068946376\n", + "After hill transform: 0.6962163802721633\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,391.41\n", + "Adstocked value: 83,391.59\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2432\n", + "Raw spend: 83391.40975658187\n", + "After adstock: 83391.5862271701\n", + "After hill transform: 0.9975288861704165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252813465\n", + "After adstock: 455904.4447503569\n", + "After hill transform: 0.9531672654247576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,914.57\n", + "Adstocked value: 660,914.91\n", + "Saturated value: 0.6962\n", + "Final response: 99494.6009\n", + "Raw spend: 660914.5735612893\n", + "After adstock: 660914.9068946227\n", + "After hill transform: 0.6962163802721605\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,391.41\n", + "Adstocked value: 83,391.59\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2432\n", + "Raw spend: 83391.40975658187\n", + "After adstock: 83391.5862271701\n", + "After hill transform: 0.9975288861704165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252813465\n", + "After adstock: 455904.4447503569\n", + "After hill transform: 0.9531672654247576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,914.57\n", + "Adstocked value: 660,914.91\n", + "Saturated value: 0.6962\n", + "Final response: 99494.6009\n", + "Raw spend: 660914.5735612893\n", + "After adstock: 660914.9068946227\n", + "After hill transform: 0.6962163802721605\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,391.41\n", + "Adstocked value: 83,391.59\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2432\n", + "Raw spend: 83391.40975659677\n", + "After adstock: 83391.586227185\n", + "After hill transform: 0.9975288861704177\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252813465\n", + "After adstock: 455904.4447503569\n", + "After hill transform: 0.9531672654247576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,914.57\n", + "Adstocked value: 660,914.91\n", + "Saturated value: 0.6962\n", + "Final response: 99494.6009\n", + "Raw spend: 660914.5735612893\n", + "After adstock: 660914.9068946227\n", + "After hill transform: 0.6962163802721605\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,391.41\n", + "Adstocked value: 83,391.59\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2432\n", + "Raw spend: 83391.40975658187\n", + "After adstock: 83391.5862271701\n", + "After hill transform: 0.9975288861704165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252814955\n", + "After adstock: 455904.4447503718\n", + "After hill transform: 0.9531672654247619\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,914.57\n", + "Adstocked value: 660,914.91\n", + "Saturated value: 0.6962\n", + "Final response: 99494.6009\n", + "Raw spend: 660914.5735612893\n", + "After adstock: 660914.9068946227\n", + "After hill transform: 0.6962163802721605\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,391.41\n", + "Adstocked value: 83,391.59\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2432\n", + "Raw spend: 83391.40975658187\n", + "After adstock: 83391.5862271701\n", + "After hill transform: 0.9975288861704165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252813465\n", + "After adstock: 455904.4447503569\n", + "After hill transform: 0.9531672654247576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,914.57\n", + "Adstocked value: 660,914.91\n", + "Saturated value: 0.6962\n", + "Final response: 99494.6009\n", + "Raw spend: 660914.5735613042\n", + "After adstock: 660914.9068946376\n", + "After hill transform: 0.6962163802721633\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,391.41\n", + "Adstocked value: 83,391.59\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2432\n", + "Raw spend: 83391.40975658187\n", + "After adstock: 83391.5862271701\n", + "After hill transform: 0.9975288861704165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252813465\n", + "After adstock: 455904.4447503569\n", + "After hill transform: 0.9531672654247576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,914.57\n", + "Adstocked value: 660,914.91\n", + "Saturated value: 0.6962\n", + "Final response: 99494.6009\n", + "Raw spend: 660914.5735612893\n", + "After adstock: 660914.9068946227\n", + "After hill transform: 0.6962163802721605\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,391.41\n", + "Adstocked value: 83,391.59\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2432\n", + "Raw spend: 83391.40975658187\n", + "After adstock: 83391.5862271701\n", + "After hill transform: 0.9975288861704165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252813465\n", + "After adstock: 455904.4447503569\n", + "After hill transform: 0.9531672654247576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,914.57\n", + "Adstocked value: 660,914.91\n", + "Saturated value: 0.6962\n", + "Final response: 99494.6009\n", + "Raw spend: 660914.5735612893\n", + "After adstock: 660914.9068946227\n", + "After hill transform: 0.6962163802721605\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,391.41\n", + "Adstocked value: 83,391.59\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2432\n", + "Raw spend: 83391.40975659677\n", + "After adstock: 83391.586227185\n", + "After hill transform: 0.9975288861704177\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,914.37\n", + "Adstocked value: 660,914.70\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5955\n", + "Raw spend: 660914.3692770255\n", + "After adstock: 660914.7026103588\n", + "After hill transform: 0.6962163419324351\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,391.50\n", + "Adstocked value: 83,391.67\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2434\n", + "Raw spend: 83391.49596150624\n", + "After adstock: 83391.67243209448\n", + "After hill transform: 0.9975288932424928\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,914.37\n", + "Adstocked value: 660,914.70\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5955\n", + "Raw spend: 660914.3692770255\n", + "After adstock: 660914.7026103588\n", + "After hill transform: 0.6962163419324351\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,391.50\n", + "Adstocked value: 83,391.67\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2434\n", + "Raw spend: 83391.49596150624\n", + "After adstock: 83391.67243209448\n", + "After hill transform: 0.9975288932424928\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252816916\n", + "After adstock: 455904.4447503914\n", + "After hill transform: 0.9531672654247677\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,914.47\n", + "Adstocked value: 660,914.81\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5983\n", + "Raw spend: 660914.4735536913\n", + "After adstock: 660914.8068870247\n", + "After hill transform: 0.6962163615029053\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,391.45\n", + "Adstocked value: 83,391.63\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2433\n", + "Raw spend: 83391.45195830244\n", + "After adstock: 83391.62842889068\n", + "After hill transform: 0.997528889632563\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252816916\n", + "After adstock: 455904.4447503914\n", + "After hill transform: 0.9531672654247677\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,914.47\n", + "Adstocked value: 660,914.81\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5983\n", + "Raw spend: 660914.4735536913\n", + "After adstock: 660914.8068870247\n", + "After hill transform: 0.6962163615029053\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,391.45\n", + "Adstocked value: 83,391.63\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2433\n", + "Raw spend: 83391.45195830244\n", + "After adstock: 83391.62842889068\n", + "After hill transform: 0.997528889632563\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281535\n", + "After adstock: 455904.44475037575\n", + "After hill transform: 0.9531672654247632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,914.52\n", + "Adstocked value: 660,914.85\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5995\n", + "Raw spend: 660914.5188658849\n", + "After adstock: 660914.8521992182\n", + "After hill transform: 0.6962163700070209\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,391.43\n", + "Adstocked value: 83,391.61\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2433\n", + "Raw spend: 83391.43283722998\n", + "After adstock: 83391.60930781822\n", + "After hill transform: 0.9975288880639085\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281535\n", + "After adstock: 455904.44475037575\n", + "After hill transform: 0.9531672654247632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,914.52\n", + "Adstocked value: 660,914.85\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5995\n", + "Raw spend: 660914.5188658849\n", + "After adstock: 660914.8521992182\n", + "After hill transform: 0.6962163700070209\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,391.43\n", + "Adstocked value: 83,391.61\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2433\n", + "Raw spend: 83391.43283722998\n", + "After adstock: 83391.60930781822\n", + "After hill transform: 0.9975288880639085\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281684\n", + "After adstock: 455904.44475039066\n", + "After hill transform: 0.9531672654247675\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,914.52\n", + "Adstocked value: 660,914.85\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5995\n", + "Raw spend: 660914.5188658849\n", + "After adstock: 660914.8521992182\n", + "After hill transform: 0.6962163700070209\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,391.43\n", + "Adstocked value: 83,391.61\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2433\n", + "Raw spend: 83391.43283722998\n", + "After adstock: 83391.60930781822\n", + "After hill transform: 0.9975288880639085\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281535\n", + "After adstock: 455904.44475037575\n", + "After hill transform: 0.9531672654247632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,914.52\n", + "Adstocked value: 660,914.85\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5995\n", + "Raw spend: 660914.5188658998\n", + "After adstock: 660914.8521992331\n", + "After hill transform: 0.6962163700070236\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,391.43\n", + "Adstocked value: 83,391.61\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2433\n", + "Raw spend: 83391.43283722998\n", + "After adstock: 83391.60930781822\n", + "After hill transform: 0.9975288880639085\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281535\n", + "After adstock: 455904.44475037575\n", + "After hill transform: 0.9531672654247632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,914.52\n", + "Adstocked value: 660,914.85\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5995\n", + "Raw spend: 660914.5188658849\n", + "After adstock: 660914.8521992182\n", + "After hill transform: 0.6962163700070209\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,391.43\n", + "Adstocked value: 83,391.61\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2433\n", + "Raw spend: 83391.43283722998\n", + "After adstock: 83391.60930781822\n", + "After hill transform: 0.9975288880639085\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281535\n", + "After adstock: 455904.44475037575\n", + "After hill transform: 0.9531672654247632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,914.52\n", + "Adstocked value: 660,914.85\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5995\n", + "Raw spend: 660914.5188658849\n", + "After adstock: 660914.8521992182\n", + "After hill transform: 0.6962163700070209\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,391.43\n", + "Adstocked value: 83,391.61\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2433\n", + "Raw spend: 83391.43283724488\n", + "After adstock: 83391.60930783312\n", + "After hill transform: 0.9975288880639097\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281535\n", + "After adstock: 455904.44475037575\n", + "After hill transform: 0.9531672654247632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,914.52\n", + "Adstocked value: 660,914.85\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5995\n", + "Raw spend: 660914.5188658849\n", + "After adstock: 660914.8521992182\n", + "After hill transform: 0.6962163700070209\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,391.43\n", + "Adstocked value: 83,391.61\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2433\n", + "Raw spend: 83391.43283722998\n", + "After adstock: 83391.60930781822\n", + "After hill transform: 0.9975288880639085\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281684\n", + "After adstock: 455904.44475039066\n", + "After hill transform: 0.9531672654247675\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,914.52\n", + "Adstocked value: 660,914.85\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5995\n", + "Raw spend: 660914.5188658849\n", + "After adstock: 660914.8521992182\n", + "After hill transform: 0.6962163700070209\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,391.43\n", + "Adstocked value: 83,391.61\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2433\n", + "Raw spend: 83391.43283722998\n", + "After adstock: 83391.60930781822\n", + "After hill transform: 0.9975288880639085\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281535\n", + "After adstock: 455904.44475037575\n", + "After hill transform: 0.9531672654247632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,914.52\n", + "Adstocked value: 660,914.85\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5995\n", + "Raw spend: 660914.5188658998\n", + "After adstock: 660914.8521992331\n", + "After hill transform: 0.6962163700070236\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,391.43\n", + "Adstocked value: 83,391.61\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2433\n", + "Raw spend: 83391.43283722998\n", + "After adstock: 83391.60930781822\n", + "After hill transform: 0.9975288880639085\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281535\n", + "After adstock: 455904.44475037575\n", + "After hill transform: 0.9531672654247632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,914.52\n", + "Adstocked value: 660,914.85\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5995\n", + "Raw spend: 660914.5188658849\n", + "After adstock: 660914.8521992182\n", + "After hill transform: 0.6962163700070209\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,391.43\n", + "Adstocked value: 83,391.61\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2433\n", + "Raw spend: 83391.43283722998\n", + "After adstock: 83391.60930781822\n", + "After hill transform: 0.9975288880639085\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281535\n", + "After adstock: 455904.44475037575\n", + "After hill transform: 0.9531672654247632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,914.52\n", + "Adstocked value: 660,914.85\n", + "Saturated value: 0.6962\n", + "Final response: 99494.5995\n", + "Raw spend: 660914.5188658849\n", + "After adstock: 660914.8521992182\n", + "After hill transform: 0.6962163700070209\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,391.43\n", + "Adstocked value: 83,391.61\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2433\n", + "Raw spend: 83391.43283724488\n", + "After adstock: 83391.60930783312\n", + "After hill transform: 0.9975288880639097\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,914.87\n", + "Adstocked value: 660,915.21\n", + "Saturated value: 0.6962\n", + "Final response: 99494.6090\n", + "Raw spend: 660914.8736603936\n", + "After adstock: 660915.206993727\n", + "After hill transform: 0.6962164365942266\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,391.09\n", + "Adstocked value: 83,391.26\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2425\n", + "Raw spend: 83391.08757717909\n", + "After adstock: 83391.26404776733\n", + "After hill transform: 0.9975288597392311\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,914.87\n", + "Adstocked value: 660,915.21\n", + "Saturated value: 0.6962\n", + "Final response: 99494.6090\n", + "Raw spend: 660914.8736603936\n", + "After adstock: 660915.206993727\n", + "After hill transform: 0.6962164365942266\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,391.09\n", + "Adstocked value: 83,391.26\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2425\n", + "Raw spend: 83391.08757717909\n", + "After adstock: 83391.26404776733\n", + "After hill transform: 0.9975288597392311\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,914.87\n", + "Adstocked value: 660,915.21\n", + "Saturated value: 0.6962\n", + "Final response: 99494.6090\n", + "Raw spend: 660914.8736603936\n", + "After adstock: 660915.206993727\n", + "After hill transform: 0.6962164365942266\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,391.09\n", + "Adstocked value: 83,391.26\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2425\n", + "Raw spend: 83391.08757717909\n", + "After adstock: 83391.26404776733\n", + "After hill transform: 0.9975288597392311\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,914.87\n", + "Adstocked value: 660,915.21\n", + "Saturated value: 0.6962\n", + "Final response: 99494.6090\n", + "Raw spend: 660914.8736604085\n", + "After adstock: 660915.2069937419\n", + "After hill transform: 0.6962164365942295\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,391.09\n", + "Adstocked value: 83,391.26\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2425\n", + "Raw spend: 83391.08757717909\n", + "After adstock: 83391.26404776733\n", + "After hill transform: 0.9975288597392311\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,914.87\n", + "Adstocked value: 660,915.21\n", + "Saturated value: 0.6962\n", + "Final response: 99494.6090\n", + "Raw spend: 660914.8736603936\n", + "After adstock: 660915.206993727\n", + "After hill transform: 0.6962164365942266\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,391.09\n", + "Adstocked value: 83,391.26\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2425\n", + "Raw spend: 83391.08757717909\n", + "After adstock: 83391.26404776733\n", + "After hill transform: 0.9975288597392311\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,914.87\n", + "Adstocked value: 660,915.21\n", + "Saturated value: 0.6962\n", + "Final response: 99494.6090\n", + "Raw spend: 660914.8736603936\n", + "After adstock: 660915.206993727\n", + "After hill transform: 0.6962164365942266\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,391.09\n", + "Adstocked value: 83,391.26\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2425\n", + "Raw spend: 83391.08757719399\n", + "After adstock: 83391.26404778223\n", + "After hill transform: 0.9975288597392323\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,914.87\n", + "Adstocked value: 660,915.21\n", + "Saturated value: 0.6962\n", + "Final response: 99494.6090\n", + "Raw spend: 660914.8736603936\n", + "After adstock: 660915.206993727\n", + "After hill transform: 0.6962164365942266\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,391.09\n", + "Adstocked value: 83,391.26\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2425\n", + "Raw spend: 83391.08757717909\n", + "After adstock: 83391.26404776733\n", + "After hill transform: 0.9975288597392311\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,914.87\n", + "Adstocked value: 660,915.21\n", + "Saturated value: 0.6962\n", + "Final response: 99494.6090\n", + "Raw spend: 660914.8736603936\n", + "After adstock: 660915.206993727\n", + "After hill transform: 0.6962164365942266\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,391.09\n", + "Adstocked value: 83,391.26\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2425\n", + "Raw spend: 83391.08757717909\n", + "After adstock: 83391.26404776733\n", + "After hill transform: 0.9975288597392311\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,914.87\n", + "Adstocked value: 660,915.21\n", + "Saturated value: 0.6962\n", + "Final response: 99494.6090\n", + "Raw spend: 660914.8736604085\n", + "After adstock: 660915.2069937419\n", + "After hill transform: 0.6962164365942295\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,391.09\n", + "Adstocked value: 83,391.26\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2425\n", + "Raw spend: 83391.08757717909\n", + "After adstock: 83391.26404776733\n", + "After hill transform: 0.9975288597392311\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,914.87\n", + "Adstocked value: 660,915.21\n", + "Saturated value: 0.6962\n", + "Final response: 99494.6090\n", + "Raw spend: 660914.8736603936\n", + "After adstock: 660915.206993727\n", + "After hill transform: 0.6962164365942266\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,391.09\n", + "Adstocked value: 83,391.26\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2425\n", + "Raw spend: 83391.08757717909\n", + "After adstock: 83391.26404776733\n", + "After hill transform: 0.9975288597392311\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,914.87\n", + "Adstocked value: 660,915.21\n", + "Saturated value: 0.6962\n", + "Final response: 99494.6090\n", + "Raw spend: 660914.8736603936\n", + "After adstock: 660915.206993727\n", + "After hill transform: 0.6962164365942266\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,391.09\n", + "Adstocked value: 83,391.26\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2425\n", + "Raw spend: 83391.08757719399\n", + "After adstock: 83391.26404778223\n", + "After hill transform: 0.9975288597392323\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252801183\n", + "After adstock: 455904.4447502341\n", + "After hill transform: 0.9531672654247215\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,917.51\n", + "Adstocked value: 660,917.84\n", + "Saturated value: 0.6962\n", + "Final response: 99494.6797\n", + "Raw spend: 660917.5099613433\n", + "After adstock: 660917.8432946766\n", + "After hill transform: 0.6962169313691484\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819433\n", + "After adstock: 107986.09856152766\n", + "After hill transform: 0.9837883468769071\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,388.52\n", + "Adstocked value: 83,388.69\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2366\n", + "Raw spend: 83388.51781645384\n", + "After adstock: 83388.69428704208\n", + "After hill transform: 0.997528648905603\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252801183\n", + "After adstock: 455904.4447502341\n", + "After hill transform: 0.9531672654247215\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,917.51\n", + "Adstocked value: 660,917.84\n", + "Saturated value: 0.6962\n", + "Final response: 99494.6797\n", + "Raw spend: 660917.5099613433\n", + "After adstock: 660917.8432946766\n", + "After hill transform: 0.6962169313691484\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819433\n", + "After adstock: 107986.09856152766\n", + "After hill transform: 0.9837883468769071\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,388.52\n", + "Adstocked value: 83,388.69\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2366\n", + "Raw spend: 83388.51781645384\n", + "After adstock: 83388.69428704208\n", + "After hill transform: 0.997528648905603\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252802673\n", + "After adstock: 455904.444750249\n", + "After hill transform: 0.953167265424726\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,917.51\n", + "Adstocked value: 660,917.84\n", + "Saturated value: 0.6962\n", + "Final response: 99494.6797\n", + "Raw spend: 660917.5099613433\n", + "After adstock: 660917.8432946766\n", + "After hill transform: 0.6962169313691484\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819433\n", + "After adstock: 107986.09856152766\n", + "After hill transform: 0.9837883468769071\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,388.52\n", + "Adstocked value: 83,388.69\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2366\n", + "Raw spend: 83388.51781645384\n", + "After adstock: 83388.69428704208\n", + "After hill transform: 0.997528648905603\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252801183\n", + "After adstock: 455904.4447502341\n", + "After hill transform: 0.9531672654247215\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,917.51\n", + "Adstocked value: 660,917.84\n", + "Saturated value: 0.6962\n", + "Final response: 99494.6797\n", + "Raw spend: 660917.5099613582\n", + "After adstock: 660917.8432946915\n", + "After hill transform: 0.6962169313691513\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819433\n", + "After adstock: 107986.09856152766\n", + "After hill transform: 0.9837883468769071\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,388.52\n", + "Adstocked value: 83,388.69\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2366\n", + "Raw spend: 83388.51781645384\n", + "After adstock: 83388.69428704208\n", + "After hill transform: 0.997528648905603\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252801183\n", + "After adstock: 455904.4447502341\n", + "After hill transform: 0.9531672654247215\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,917.51\n", + "Adstocked value: 660,917.84\n", + "Saturated value: 0.6962\n", + "Final response: 99494.6797\n", + "Raw spend: 660917.5099613433\n", + "After adstock: 660917.8432946766\n", + "After hill transform: 0.6962169313691484\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522817943\n", + "After adstock: 107986.09856151276\n", + "After hill transform: 0.9837883468769013\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,388.52\n", + "Adstocked value: 83,388.69\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2366\n", + "Raw spend: 83388.51781645384\n", + "After adstock: 83388.69428704208\n", + "After hill transform: 0.997528648905603\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252801183\n", + "After adstock: 455904.4447502341\n", + "After hill transform: 0.9531672654247215\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,917.51\n", + "Adstocked value: 660,917.84\n", + "Saturated value: 0.6962\n", + "Final response: 99494.6797\n", + "Raw spend: 660917.5099613433\n", + "After adstock: 660917.8432946766\n", + "After hill transform: 0.6962169313691484\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819433\n", + "After adstock: 107986.09856152766\n", + "After hill transform: 0.9837883468769071\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,388.52\n", + "Adstocked value: 83,388.69\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2366\n", + "Raw spend: 83388.51781646874\n", + "After adstock: 83388.69428705698\n", + "After hill transform: 0.9975286489056042\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252801183\n", + "After adstock: 455904.4447502341\n", + "After hill transform: 0.9531672654247215\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,917.51\n", + "Adstocked value: 660,917.84\n", + "Saturated value: 0.6962\n", + "Final response: 99494.6797\n", + "Raw spend: 660917.5099613433\n", + "After adstock: 660917.8432946766\n", + "After hill transform: 0.6962169313691484\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819433\n", + "After adstock: 107986.09856152766\n", + "After hill transform: 0.9837883468769071\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,388.52\n", + "Adstocked value: 83,388.69\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2366\n", + "Raw spend: 83388.51781645384\n", + "After adstock: 83388.69428704208\n", + "After hill transform: 0.997528648905603\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252802673\n", + "After adstock: 455904.444750249\n", + "After hill transform: 0.953167265424726\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,917.51\n", + "Adstocked value: 660,917.84\n", + "Saturated value: 0.6962\n", + "Final response: 99494.6797\n", + "Raw spend: 660917.5099613433\n", + "After adstock: 660917.8432946766\n", + "After hill transform: 0.6962169313691484\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819433\n", + "After adstock: 107986.09856152766\n", + "After hill transform: 0.9837883468769071\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,388.52\n", + "Adstocked value: 83,388.69\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2366\n", + "Raw spend: 83388.51781645384\n", + "After adstock: 83388.69428704208\n", + "After hill transform: 0.997528648905603\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252801183\n", + "After adstock: 455904.4447502341\n", + "After hill transform: 0.9531672654247215\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,917.51\n", + "Adstocked value: 660,917.84\n", + "Saturated value: 0.6962\n", + "Final response: 99494.6797\n", + "Raw spend: 660917.5099613582\n", + "After adstock: 660917.8432946915\n", + "After hill transform: 0.6962169313691513\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819433\n", + "After adstock: 107986.09856152766\n", + "After hill transform: 0.9837883468769071\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,388.52\n", + "Adstocked value: 83,388.69\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2366\n", + "Raw spend: 83388.51781645384\n", + "After adstock: 83388.69428704208\n", + "After hill transform: 0.997528648905603\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252801183\n", + "After adstock: 455904.4447502341\n", + "After hill transform: 0.9531672654247215\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,917.51\n", + "Adstocked value: 660,917.84\n", + "Saturated value: 0.6962\n", + "Final response: 99494.6797\n", + "Raw spend: 660917.5099613433\n", + "After adstock: 660917.8432946766\n", + "After hill transform: 0.6962169313691484\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522817943\n", + "After adstock: 107986.09856151276\n", + "After hill transform: 0.9837883468769013\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,388.52\n", + "Adstocked value: 83,388.69\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2366\n", + "Raw spend: 83388.51781645384\n", + "After adstock: 83388.69428704208\n", + "After hill transform: 0.997528648905603\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252801183\n", + "After adstock: 455904.4447502341\n", + "After hill transform: 0.9531672654247215\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,917.51\n", + "Adstocked value: 660,917.84\n", + "Saturated value: 0.6962\n", + "Final response: 99494.6797\n", + "Raw spend: 660917.5099613433\n", + "After adstock: 660917.8432946766\n", + "After hill transform: 0.6962169313691484\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819433\n", + "After adstock: 107986.09856152766\n", + "After hill transform: 0.9837883468769071\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,388.52\n", + "Adstocked value: 83,388.69\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2366\n", + "Raw spend: 83388.51781646874\n", + "After adstock: 83388.69428705698\n", + "After hill transform: 0.9975286489056042\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,930.69\n", + "Adstocked value: 660,931.02\n", + "Saturated value: 0.6962\n", + "Final response: 99495.0332\n", + "Raw spend: 660930.6914655534\n", + "After adstock: 660931.0247988867\n", + "After hill transform: 0.6962194052072398\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820361\n", + "After adstock: 107986.09856153694\n", + "After hill transform: 0.9837883468769106\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,375.67\n", + "Adstocked value: 83,375.85\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2071\n", + "Raw spend: 83375.66901218498\n", + "After adstock: 83375.84548277322\n", + "After hill transform: 0.9975275943707155\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,930.69\n", + "Adstocked value: 660,931.02\n", + "Saturated value: 0.6962\n", + "Final response: 99495.0332\n", + "Raw spend: 660930.6914655534\n", + "After adstock: 660931.0247988867\n", + "After hill transform: 0.6962194052072398\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820361\n", + "After adstock: 107986.09856153694\n", + "After hill transform: 0.9837883468769106\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,375.67\n", + "Adstocked value: 83,375.85\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2071\n", + "Raw spend: 83375.66901218498\n", + "After adstock: 83375.84548277322\n", + "After hill transform: 0.9975275943707155\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,930.69\n", + "Adstocked value: 660,931.02\n", + "Saturated value: 0.6962\n", + "Final response: 99495.0332\n", + "Raw spend: 660930.6914655534\n", + "After adstock: 660931.0247988867\n", + "After hill transform: 0.6962194052072398\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820361\n", + "After adstock: 107986.09856153694\n", + "After hill transform: 0.9837883468769106\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,375.67\n", + "Adstocked value: 83,375.85\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2071\n", + "Raw spend: 83375.66901218498\n", + "After adstock: 83375.84548277322\n", + "After hill transform: 0.9975275943707155\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,930.69\n", + "Adstocked value: 660,931.02\n", + "Saturated value: 0.6962\n", + "Final response: 99495.0332\n", + "Raw spend: 660930.6914655683\n", + "After adstock: 660931.0247989016\n", + "After hill transform: 0.6962194052072427\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820361\n", + "After adstock: 107986.09856153694\n", + "After hill transform: 0.9837883468769106\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,375.67\n", + "Adstocked value: 83,375.85\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2071\n", + "Raw spend: 83375.66901218498\n", + "After adstock: 83375.84548277322\n", + "After hill transform: 0.9975275943707155\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,930.69\n", + "Adstocked value: 660,931.02\n", + "Saturated value: 0.6962\n", + "Final response: 99495.0332\n", + "Raw spend: 660930.6914655534\n", + "After adstock: 660931.0247988867\n", + "After hill transform: 0.6962194052072398\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522818871\n", + "After adstock: 107986.09856152204\n", + "After hill transform: 0.9837883468769049\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,375.67\n", + "Adstocked value: 83,375.85\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2071\n", + "Raw spend: 83375.66901218498\n", + "After adstock: 83375.84548277322\n", + "After hill transform: 0.9975275943707155\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,930.69\n", + "Adstocked value: 660,931.02\n", + "Saturated value: 0.6962\n", + "Final response: 99495.0332\n", + "Raw spend: 660930.6914655534\n", + "After adstock: 660931.0247988867\n", + "After hill transform: 0.6962194052072398\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820361\n", + "After adstock: 107986.09856153694\n", + "After hill transform: 0.9837883468769106\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,375.67\n", + "Adstocked value: 83,375.85\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2071\n", + "Raw spend: 83375.66901219988\n", + "After adstock: 83375.84548278812\n", + "After hill transform: 0.9975275943707167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,930.69\n", + "Adstocked value: 660,931.02\n", + "Saturated value: 0.6962\n", + "Final response: 99495.0332\n", + "Raw spend: 660930.6914655534\n", + "After adstock: 660931.0247988867\n", + "After hill transform: 0.6962194052072398\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820361\n", + "After adstock: 107986.09856153694\n", + "After hill transform: 0.9837883468769106\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,375.67\n", + "Adstocked value: 83,375.85\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2071\n", + "Raw spend: 83375.66901218498\n", + "After adstock: 83375.84548277322\n", + "After hill transform: 0.9975275943707155\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,930.69\n", + "Adstocked value: 660,931.02\n", + "Saturated value: 0.6962\n", + "Final response: 99495.0332\n", + "Raw spend: 660930.6914655534\n", + "After adstock: 660931.0247988867\n", + "After hill transform: 0.6962194052072398\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820361\n", + "After adstock: 107986.09856153694\n", + "After hill transform: 0.9837883468769106\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,375.67\n", + "Adstocked value: 83,375.85\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2071\n", + "Raw spend: 83375.66901218498\n", + "After adstock: 83375.84548277322\n", + "After hill transform: 0.9975275943707155\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,930.69\n", + "Adstocked value: 660,931.02\n", + "Saturated value: 0.6962\n", + "Final response: 99495.0332\n", + "Raw spend: 660930.6914655683\n", + "After adstock: 660931.0247989016\n", + "After hill transform: 0.6962194052072427\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820361\n", + "After adstock: 107986.09856153694\n", + "After hill transform: 0.9837883468769106\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,375.67\n", + "Adstocked value: 83,375.85\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2071\n", + "Raw spend: 83375.66901218498\n", + "After adstock: 83375.84548277322\n", + "After hill transform: 0.9975275943707155\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,930.69\n", + "Adstocked value: 660,931.02\n", + "Saturated value: 0.6962\n", + "Final response: 99495.0332\n", + "Raw spend: 660930.6914655534\n", + "After adstock: 660931.0247988867\n", + "After hill transform: 0.6962194052072398\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522818871\n", + "After adstock: 107986.09856152204\n", + "After hill transform: 0.9837883468769049\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,375.67\n", + "Adstocked value: 83,375.85\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2071\n", + "Raw spend: 83375.66901218498\n", + "After adstock: 83375.84548277322\n", + "After hill transform: 0.9975275943707155\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 660,930.69\n", + "Adstocked value: 660,931.02\n", + "Saturated value: 0.6962\n", + "Final response: 99495.0332\n", + "Raw spend: 660930.6914655534\n", + "After adstock: 660931.0247988867\n", + "After hill transform: 0.6962194052072398\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820361\n", + "After adstock: 107986.09856153694\n", + "After hill transform: 0.9837883468769106\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 83,375.67\n", + "Adstocked value: 83,375.85\n", + "Saturated value: 0.9975\n", + "Final response: 27913.2071\n", + "Raw spend: 83375.66901219988\n", + "After adstock: 83375.84548278812\n", + "After hill transform: 0.9975275943707167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252810193\n", + "After adstock: 455904.4447503242\n", + "After hill transform: 0.9531672654247481\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 665,622.44\n", + "Adstocked value: 665,622.77\n", + "Saturated value: 0.6971\n", + "Final response: 99620.3185\n", + "Raw spend: 665622.440356443\n", + "After adstock: 665622.7736897764\n", + "After hill transform: 0.6970960926927796\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,033.03\n", + "Adstocked value: 105,033.36\n", + "Saturated value: 0.9826\n", + "Final response: 66005.4884\n", + "Raw spend: 105033.02545010594\n", + "After adstock: 105033.35878343927\n", + "After hill transform: 0.9825822476344092\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,634.16\n", + "Adstocked value: 81,634.33\n", + "Saturated value: 0.9974\n", + "Final response: 27909.0438\n", + "Raw spend: 81634.15527323242\n", + "After adstock: 81634.33174382066\n", + "After hill transform: 0.9973788140745611\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252810193\n", + "After adstock: 455904.4447503242\n", + "After hill transform: 0.9531672654247481\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 665,622.44\n", + "Adstocked value: 665,622.77\n", + "Saturated value: 0.6971\n", + "Final response: 99620.3185\n", + "Raw spend: 665622.440356443\n", + "After adstock: 665622.7736897764\n", + "After hill transform: 0.6970960926927796\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,033.03\n", + "Adstocked value: 105,033.36\n", + "Saturated value: 0.9826\n", + "Final response: 66005.4884\n", + "Raw spend: 105033.02545010594\n", + "After adstock: 105033.35878343927\n", + "After hill transform: 0.9825822476344092\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,634.16\n", + "Adstocked value: 81,634.33\n", + "Saturated value: 0.9974\n", + "Final response: 27909.0438\n", + "Raw spend: 81634.15527323242\n", + "After adstock: 81634.33174382066\n", + "After hill transform: 0.9973788140745611\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252811684\n", + "After adstock: 455904.4447503391\n", + "After hill transform: 0.9531672654247524\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 665,622.44\n", + "Adstocked value: 665,622.77\n", + "Saturated value: 0.6971\n", + "Final response: 99620.3185\n", + "Raw spend: 665622.440356443\n", + "After adstock: 665622.7736897764\n", + "After hill transform: 0.6970960926927796\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,033.03\n", + "Adstocked value: 105,033.36\n", + "Saturated value: 0.9826\n", + "Final response: 66005.4884\n", + "Raw spend: 105033.02545010594\n", + "After adstock: 105033.35878343927\n", + "After hill transform: 0.9825822476344092\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,634.16\n", + "Adstocked value: 81,634.33\n", + "Saturated value: 0.9974\n", + "Final response: 27909.0438\n", + "Raw spend: 81634.15527323242\n", + "After adstock: 81634.33174382066\n", + "After hill transform: 0.9973788140745611\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252810193\n", + "After adstock: 455904.4447503242\n", + "After hill transform: 0.9531672654247481\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 665,622.44\n", + "Adstocked value: 665,622.77\n", + "Saturated value: 0.6971\n", + "Final response: 99620.3185\n", + "Raw spend: 665622.440356458\n", + "After adstock: 665622.7736897913\n", + "After hill transform: 0.6970960926927825\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,033.03\n", + "Adstocked value: 105,033.36\n", + "Saturated value: 0.9826\n", + "Final response: 66005.4884\n", + "Raw spend: 105033.02545010594\n", + "After adstock: 105033.35878343927\n", + "After hill transform: 0.9825822476344092\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,634.16\n", + "Adstocked value: 81,634.33\n", + "Saturated value: 0.9974\n", + "Final response: 27909.0438\n", + "Raw spend: 81634.15527323242\n", + "After adstock: 81634.33174382066\n", + "After hill transform: 0.9973788140745611\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252810193\n", + "After adstock: 455904.4447503242\n", + "After hill transform: 0.9531672654247481\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 665,622.44\n", + "Adstocked value: 665,622.77\n", + "Saturated value: 0.6971\n", + "Final response: 99620.3185\n", + "Raw spend: 665622.440356443\n", + "After adstock: 665622.7736897764\n", + "After hill transform: 0.6970960926927796\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,033.03\n", + "Adstocked value: 105,033.36\n", + "Saturated value: 0.9826\n", + "Final response: 66005.4884\n", + "Raw spend: 105033.02545012084\n", + "After adstock: 105033.35878345417\n", + "After hill transform: 0.9825822476344156\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,634.16\n", + "Adstocked value: 81,634.33\n", + "Saturated value: 0.9974\n", + "Final response: 27909.0438\n", + "Raw spend: 81634.15527323242\n", + "After adstock: 81634.33174382066\n", + "After hill transform: 0.9973788140745611\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252810193\n", + "After adstock: 455904.4447503242\n", + "After hill transform: 0.9531672654247481\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 665,622.44\n", + "Adstocked value: 665,622.77\n", + "Saturated value: 0.6971\n", + "Final response: 99620.3185\n", + "Raw spend: 665622.440356443\n", + "After adstock: 665622.7736897764\n", + "After hill transform: 0.6970960926927796\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,033.03\n", + "Adstocked value: 105,033.36\n", + "Saturated value: 0.9826\n", + "Final response: 66005.4884\n", + "Raw spend: 105033.02545010594\n", + "After adstock: 105033.35878343927\n", + "After hill transform: 0.9825822476344092\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,634.16\n", + "Adstocked value: 81,634.33\n", + "Saturated value: 0.9974\n", + "Final response: 27909.0438\n", + "Raw spend: 81634.15527324732\n", + "After adstock: 81634.33174383556\n", + "After hill transform: 0.9973788140745624\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252810193\n", + "After adstock: 455904.4447503242\n", + "After hill transform: 0.9531672654247481\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 665,622.44\n", + "Adstocked value: 665,622.77\n", + "Saturated value: 0.6971\n", + "Final response: 99620.3185\n", + "Raw spend: 665622.440356443\n", + "After adstock: 665622.7736897764\n", + "After hill transform: 0.6970960926927796\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,033.03\n", + "Adstocked value: 105,033.36\n", + "Saturated value: 0.9826\n", + "Final response: 66005.4884\n", + "Raw spend: 105033.02545010594\n", + "After adstock: 105033.35878343927\n", + "After hill transform: 0.9825822476344092\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,634.16\n", + "Adstocked value: 81,634.33\n", + "Saturated value: 0.9974\n", + "Final response: 27909.0438\n", + "Raw spend: 81634.15527323242\n", + "After adstock: 81634.33174382066\n", + "After hill transform: 0.9973788140745611\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252811684\n", + "After adstock: 455904.4447503391\n", + "After hill transform: 0.9531672654247524\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 665,622.44\n", + "Adstocked value: 665,622.77\n", + "Saturated value: 0.6971\n", + "Final response: 99620.3185\n", + "Raw spend: 665622.440356443\n", + "After adstock: 665622.7736897764\n", + "After hill transform: 0.6970960926927796\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,033.03\n", + "Adstocked value: 105,033.36\n", + "Saturated value: 0.9826\n", + "Final response: 66005.4884\n", + "Raw spend: 105033.02545010594\n", + "After adstock: 105033.35878343927\n", + "After hill transform: 0.9825822476344092\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,634.16\n", + "Adstocked value: 81,634.33\n", + "Saturated value: 0.9974\n", + "Final response: 27909.0438\n", + "Raw spend: 81634.15527323242\n", + "After adstock: 81634.33174382066\n", + "After hill transform: 0.9973788140745611\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252810193\n", + "After adstock: 455904.4447503242\n", + "After hill transform: 0.9531672654247481\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 665,622.44\n", + "Adstocked value: 665,622.77\n", + "Saturated value: 0.6971\n", + "Final response: 99620.3185\n", + "Raw spend: 665622.440356458\n", + "After adstock: 665622.7736897913\n", + "After hill transform: 0.6970960926927825\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,033.03\n", + "Adstocked value: 105,033.36\n", + "Saturated value: 0.9826\n", + "Final response: 66005.4884\n", + "Raw spend: 105033.02545010594\n", + "After adstock: 105033.35878343927\n", + "After hill transform: 0.9825822476344092\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,634.16\n", + "Adstocked value: 81,634.33\n", + "Saturated value: 0.9974\n", + "Final response: 27909.0438\n", + "Raw spend: 81634.15527323242\n", + "After adstock: 81634.33174382066\n", + "After hill transform: 0.9973788140745611\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252810193\n", + "After adstock: 455904.4447503242\n", + "After hill transform: 0.9531672654247481\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 665,622.44\n", + "Adstocked value: 665,622.77\n", + "Saturated value: 0.6971\n", + "Final response: 99620.3185\n", + "Raw spend: 665622.440356443\n", + "After adstock: 665622.7736897764\n", + "After hill transform: 0.6970960926927796\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,033.03\n", + "Adstocked value: 105,033.36\n", + "Saturated value: 0.9826\n", + "Final response: 66005.4884\n", + "Raw spend: 105033.02545012084\n", + "After adstock: 105033.35878345417\n", + "After hill transform: 0.9825822476344156\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,634.16\n", + "Adstocked value: 81,634.33\n", + "Saturated value: 0.9974\n", + "Final response: 27909.0438\n", + "Raw spend: 81634.15527323242\n", + "After adstock: 81634.33174382066\n", + "After hill transform: 0.9973788140745611\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252810193\n", + "After adstock: 455904.4447503242\n", + "After hill transform: 0.9531672654247481\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 665,622.44\n", + "Adstocked value: 665,622.77\n", + "Saturated value: 0.6971\n", + "Final response: 99620.3185\n", + "Raw spend: 665622.440356443\n", + "After adstock: 665622.7736897764\n", + "After hill transform: 0.6970960926927796\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,033.03\n", + "Adstocked value: 105,033.36\n", + "Saturated value: 0.9826\n", + "Final response: 66005.4884\n", + "Raw spend: 105033.02545010594\n", + "After adstock: 105033.35878343927\n", + "After hill transform: 0.9825822476344092\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 81,634.16\n", + "Adstocked value: 81,634.33\n", + "Saturated value: 0.9974\n", + "Final response: 27909.0438\n", + "Raw spend: 81634.15527324732\n", + "After adstock: 81634.33174383556\n", + "After hill transform: 0.9973788140745624\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 686,099.52\n", + "Adstocked value: 686,099.85\n", + "Saturated value: 0.7008\n", + "Final response: 100154.6584\n", + "Raw spend: 686099.5199576536\n", + "After adstock: 686099.853290987\n", + "After hill transform: 0.7008351516267882\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 92,246.72\n", + "Adstocked value: 92,247.05\n", + "Saturated value: 0.9757\n", + "Final response: 65540.4425\n", + "Raw spend: 92246.71792448871\n", + "After adstock: 92247.05125782204\n", + "After hill transform: 0.9756594012378272\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 73,936.59\n", + "Adstocked value: 73,936.76\n", + "Saturated value: 0.9966\n", + "Final response: 27885.9197\n", + "Raw spend: 73936.58664595836\n", + "After adstock: 73936.7631165466\n", + "After hill transform: 0.9965524317977625\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 686,099.52\n", + "Adstocked value: 686,099.85\n", + "Saturated value: 0.7008\n", + "Final response: 100154.6584\n", + "Raw spend: 686099.5199576536\n", + "After adstock: 686099.853290987\n", + "After hill transform: 0.7008351516267882\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 92,246.72\n", + "Adstocked value: 92,247.05\n", + "Saturated value: 0.9757\n", + "Final response: 65540.4425\n", + "Raw spend: 92246.71792448871\n", + "After adstock: 92247.05125782204\n", + "After hill transform: 0.9756594012378272\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 73,936.59\n", + "Adstocked value: 73,936.76\n", + "Saturated value: 0.9966\n", + "Final response: 27885.9197\n", + "Raw spend: 73936.58664595836\n", + "After adstock: 73936.7631165466\n", + "After hill transform: 0.9965524317977625\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 686,099.52\n", + "Adstocked value: 686,099.85\n", + "Saturated value: 0.7008\n", + "Final response: 100154.6584\n", + "Raw spend: 686099.5199576536\n", + "After adstock: 686099.853290987\n", + "After hill transform: 0.7008351516267882\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 92,246.72\n", + "Adstocked value: 92,247.05\n", + "Saturated value: 0.9757\n", + "Final response: 65540.4425\n", + "Raw spend: 92246.71792448871\n", + "After adstock: 92247.05125782204\n", + "After hill transform: 0.9756594012378272\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 73,936.59\n", + "Adstocked value: 73,936.76\n", + "Saturated value: 0.9966\n", + "Final response: 27885.9197\n", + "Raw spend: 73936.58664595836\n", + "After adstock: 73936.7631165466\n", + "After hill transform: 0.9965524317977625\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 686,099.52\n", + "Adstocked value: 686,099.85\n", + "Saturated value: 0.7008\n", + "Final response: 100154.6584\n", + "Raw spend: 686099.5199576685\n", + "After adstock: 686099.8532910019\n", + "After hill transform: 0.7008351516267909\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 92,246.72\n", + "Adstocked value: 92,247.05\n", + "Saturated value: 0.9757\n", + "Final response: 65540.4425\n", + "Raw spend: 92246.71792448871\n", + "After adstock: 92247.05125782204\n", + "After hill transform: 0.9756594012378272\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 73,936.59\n", + "Adstocked value: 73,936.76\n", + "Saturated value: 0.9966\n", + "Final response: 27885.9197\n", + "Raw spend: 73936.58664595836\n", + "After adstock: 73936.7631165466\n", + "After hill transform: 0.9965524317977625\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 686,099.52\n", + "Adstocked value: 686,099.85\n", + "Saturated value: 0.7008\n", + "Final response: 100154.6584\n", + "Raw spend: 686099.5199576536\n", + "After adstock: 686099.853290987\n", + "After hill transform: 0.7008351516267882\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 92,246.72\n", + "Adstocked value: 92,247.05\n", + "Saturated value: 0.9757\n", + "Final response: 65540.4425\n", + "Raw spend: 92246.71792450361\n", + "After adstock: 92247.05125783694\n", + "After hill transform: 0.9756594012378372\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 73,936.59\n", + "Adstocked value: 73,936.76\n", + "Saturated value: 0.9966\n", + "Final response: 27885.9197\n", + "Raw spend: 73936.58664595836\n", + "After adstock: 73936.7631165466\n", + "After hill transform: 0.9965524317977625\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 686,099.52\n", + "Adstocked value: 686,099.85\n", + "Saturated value: 0.7008\n", + "Final response: 100154.6584\n", + "Raw spend: 686099.5199576536\n", + "After adstock: 686099.853290987\n", + "After hill transform: 0.7008351516267882\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 92,246.72\n", + "Adstocked value: 92,247.05\n", + "Saturated value: 0.9757\n", + "Final response: 65540.4425\n", + "Raw spend: 92246.71792448871\n", + "After adstock: 92247.05125782204\n", + "After hill transform: 0.9756594012378272\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 73,936.59\n", + "Adstocked value: 73,936.76\n", + "Saturated value: 0.9966\n", + "Final response: 27885.9197\n", + "Raw spend: 73936.58664597326\n", + "After adstock: 73936.7631165615\n", + "After hill transform: 0.9965524317977644\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 686,099.52\n", + "Adstocked value: 686,099.85\n", + "Saturated value: 0.7008\n", + "Final response: 100154.6584\n", + "Raw spend: 686099.5199576536\n", + "After adstock: 686099.853290987\n", + "After hill transform: 0.7008351516267882\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 92,246.72\n", + "Adstocked value: 92,247.05\n", + "Saturated value: 0.9757\n", + "Final response: 65540.4425\n", + "Raw spend: 92246.71792448871\n", + "After adstock: 92247.05125782204\n", + "After hill transform: 0.9756594012378272\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 73,936.59\n", + "Adstocked value: 73,936.76\n", + "Saturated value: 0.9966\n", + "Final response: 27885.9197\n", + "Raw spend: 73936.58664595836\n", + "After adstock: 73936.7631165466\n", + "After hill transform: 0.9965524317977625\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 686,099.52\n", + "Adstocked value: 686,099.85\n", + "Saturated value: 0.7008\n", + "Final response: 100154.6584\n", + "Raw spend: 686099.5199576536\n", + "After adstock: 686099.853290987\n", + "After hill transform: 0.7008351516267882\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 92,246.72\n", + "Adstocked value: 92,247.05\n", + "Saturated value: 0.9757\n", + "Final response: 65540.4425\n", + "Raw spend: 92246.71792448871\n", + "After adstock: 92247.05125782204\n", + "After hill transform: 0.9756594012378272\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 73,936.59\n", + "Adstocked value: 73,936.76\n", + "Saturated value: 0.9966\n", + "Final response: 27885.9197\n", + "Raw spend: 73936.58664595836\n", + "After adstock: 73936.7631165466\n", + "After hill transform: 0.9965524317977625\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 686,099.52\n", + "Adstocked value: 686,099.85\n", + "Saturated value: 0.7008\n", + "Final response: 100154.6584\n", + "Raw spend: 686099.5199576685\n", + "After adstock: 686099.8532910019\n", + "After hill transform: 0.7008351516267909\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 92,246.72\n", + "Adstocked value: 92,247.05\n", + "Saturated value: 0.9757\n", + "Final response: 65540.4425\n", + "Raw spend: 92246.71792448871\n", + "After adstock: 92247.05125782204\n", + "After hill transform: 0.9756594012378272\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 73,936.59\n", + "Adstocked value: 73,936.76\n", + "Saturated value: 0.9966\n", + "Final response: 27885.9197\n", + "Raw spend: 73936.58664595836\n", + "After adstock: 73936.7631165466\n", + "After hill transform: 0.9965524317977625\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 686,099.52\n", + "Adstocked value: 686,099.85\n", + "Saturated value: 0.7008\n", + "Final response: 100154.6584\n", + "Raw spend: 686099.5199576536\n", + "After adstock: 686099.853290987\n", + "After hill transform: 0.7008351516267882\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 92,246.72\n", + "Adstocked value: 92,247.05\n", + "Saturated value: 0.9757\n", + "Final response: 65540.4425\n", + "Raw spend: 92246.71792450361\n", + "After adstock: 92247.05125783694\n", + "After hill transform: 0.9756594012378372\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 73,936.59\n", + "Adstocked value: 73,936.76\n", + "Saturated value: 0.9966\n", + "Final response: 27885.9197\n", + "Raw spend: 73936.58664595836\n", + "After adstock: 73936.7631165466\n", + "After hill transform: 0.9965524317977625\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 686,099.52\n", + "Adstocked value: 686,099.85\n", + "Saturated value: 0.7008\n", + "Final response: 100154.6584\n", + "Raw spend: 686099.5199576536\n", + "After adstock: 686099.853290987\n", + "After hill transform: 0.7008351516267882\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 92,246.72\n", + "Adstocked value: 92,247.05\n", + "Saturated value: 0.9757\n", + "Final response: 65540.4425\n", + "Raw spend: 92246.71792448871\n", + "After adstock: 92247.05125782204\n", + "After hill transform: 0.9756594012378272\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 73,936.59\n", + "Adstocked value: 73,936.76\n", + "Saturated value: 0.9966\n", + "Final response: 27885.9197\n", + "Raw spend: 73936.58664597326\n", + "After adstock: 73936.7631165615\n", + "After hill transform: 0.9965524317977644\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281196\n", + "After adstock: 455904.4447503418\n", + "After hill transform: 0.9531672654247532\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 679,343.83\n", + "Adstocked value: 679,344.16\n", + "Saturated value: 0.6996\n", + "Final response: 99980.5710\n", + "Raw spend: 679343.8302358601\n", + "After adstock: 679344.1635691934\n", + "After hill transform: 0.6996169701603056\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 96,512.18\n", + "Adstocked value: 96,512.51\n", + "Saturated value: 0.9783\n", + "Final response: 65719.9089\n", + "Raw spend: 96512.17623841202\n", + "After adstock: 96512.50957174535\n", + "After hill transform: 0.9783310039656172\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,430.99\n", + "Adstocked value: 76,431.17\n", + "Saturated value: 0.9969\n", + "Final response: 27894.3800\n", + "Raw spend: 76430.99054830817\n", + "After adstock: 76431.1670188964\n", + "After hill transform: 0.9968547767653227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281196\n", + "After adstock: 455904.4447503418\n", + "After hill transform: 0.9531672654247532\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 679,343.83\n", + "Adstocked value: 679,344.16\n", + "Saturated value: 0.6996\n", + "Final response: 99980.5710\n", + "Raw spend: 679343.8302358601\n", + "After adstock: 679344.1635691934\n", + "After hill transform: 0.6996169701603056\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 96,512.18\n", + "Adstocked value: 96,512.51\n", + "Saturated value: 0.9783\n", + "Final response: 65719.9089\n", + "Raw spend: 96512.17623841202\n", + "After adstock: 96512.50957174535\n", + "After hill transform: 0.9783310039656172\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,430.99\n", + "Adstocked value: 76,431.17\n", + "Saturated value: 0.9969\n", + "Final response: 27894.3800\n", + "Raw spend: 76430.99054830817\n", + "After adstock: 76431.1670188964\n", + "After hill transform: 0.9968547767653227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281345\n", + "After adstock: 455904.4447503567\n", + "After hill transform: 0.9531672654247576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 679,343.83\n", + "Adstocked value: 679,344.16\n", + "Saturated value: 0.6996\n", + "Final response: 99980.5710\n", + "Raw spend: 679343.8302358601\n", + "After adstock: 679344.1635691934\n", + "After hill transform: 0.6996169701603056\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 96,512.18\n", + "Adstocked value: 96,512.51\n", + "Saturated value: 0.9783\n", + "Final response: 65719.9089\n", + "Raw spend: 96512.17623841202\n", + "After adstock: 96512.50957174535\n", + "After hill transform: 0.9783310039656172\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,430.99\n", + "Adstocked value: 76,431.17\n", + "Saturated value: 0.9969\n", + "Final response: 27894.3800\n", + "Raw spend: 76430.99054830817\n", + "After adstock: 76431.1670188964\n", + "After hill transform: 0.9968547767653227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281196\n", + "After adstock: 455904.4447503418\n", + "After hill transform: 0.9531672654247532\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 679,343.83\n", + "Adstocked value: 679,344.16\n", + "Saturated value: 0.6996\n", + "Final response: 99980.5710\n", + "Raw spend: 679343.830235875\n", + "After adstock: 679344.1635692084\n", + "After hill transform: 0.6996169701603082\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 96,512.18\n", + "Adstocked value: 96,512.51\n", + "Saturated value: 0.9783\n", + "Final response: 65719.9089\n", + "Raw spend: 96512.17623841202\n", + "After adstock: 96512.50957174535\n", + "After hill transform: 0.9783310039656172\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,430.99\n", + "Adstocked value: 76,431.17\n", + "Saturated value: 0.9969\n", + "Final response: 27894.3800\n", + "Raw spend: 76430.99054830817\n", + "After adstock: 76431.1670188964\n", + "After hill transform: 0.9968547767653227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281196\n", + "After adstock: 455904.4447503418\n", + "After hill transform: 0.9531672654247532\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 679,343.83\n", + "Adstocked value: 679,344.16\n", + "Saturated value: 0.6996\n", + "Final response: 99980.5710\n", + "Raw spend: 679343.8302358601\n", + "After adstock: 679344.1635691934\n", + "After hill transform: 0.6996169701603056\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 96,512.18\n", + "Adstocked value: 96,512.51\n", + "Saturated value: 0.9783\n", + "Final response: 65719.9089\n", + "Raw spend: 96512.17623842692\n", + "After adstock: 96512.50957176025\n", + "After hill transform: 0.9783310039656258\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,430.99\n", + "Adstocked value: 76,431.17\n", + "Saturated value: 0.9969\n", + "Final response: 27894.3800\n", + "Raw spend: 76430.99054830817\n", + "After adstock: 76431.1670188964\n", + "After hill transform: 0.9968547767653227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281196\n", + "After adstock: 455904.4447503418\n", + "After hill transform: 0.9531672654247532\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 679,343.83\n", + "Adstocked value: 679,344.16\n", + "Saturated value: 0.6996\n", + "Final response: 99980.5710\n", + "Raw spend: 679343.8302358601\n", + "After adstock: 679344.1635691934\n", + "After hill transform: 0.6996169701603056\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 96,512.18\n", + "Adstocked value: 96,512.51\n", + "Saturated value: 0.9783\n", + "Final response: 65719.9089\n", + "Raw spend: 96512.17623841202\n", + "After adstock: 96512.50957174535\n", + "After hill transform: 0.9783310039656172\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,430.99\n", + "Adstocked value: 76,431.17\n", + "Saturated value: 0.9969\n", + "Final response: 27894.3800\n", + "Raw spend: 76430.99054832307\n", + "After adstock: 76431.1670189113\n", + "After hill transform: 0.9968547767653244\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281196\n", + "After adstock: 455904.4447503418\n", + "After hill transform: 0.9531672654247532\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 679,343.83\n", + "Adstocked value: 679,344.16\n", + "Saturated value: 0.6996\n", + "Final response: 99980.5710\n", + "Raw spend: 679343.8302358601\n", + "After adstock: 679344.1635691934\n", + "After hill transform: 0.6996169701603056\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 96,512.18\n", + "Adstocked value: 96,512.51\n", + "Saturated value: 0.9783\n", + "Final response: 65719.9089\n", + "Raw spend: 96512.17623841202\n", + "After adstock: 96512.50957174535\n", + "After hill transform: 0.9783310039656172\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,430.99\n", + "Adstocked value: 76,431.17\n", + "Saturated value: 0.9969\n", + "Final response: 27894.3800\n", + "Raw spend: 76430.99054830817\n", + "After adstock: 76431.1670188964\n", + "After hill transform: 0.9968547767653227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281345\n", + "After adstock: 455904.4447503567\n", + "After hill transform: 0.9531672654247576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 679,343.83\n", + "Adstocked value: 679,344.16\n", + "Saturated value: 0.6996\n", + "Final response: 99980.5710\n", + "Raw spend: 679343.8302358601\n", + "After adstock: 679344.1635691934\n", + "After hill transform: 0.6996169701603056\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 96,512.18\n", + "Adstocked value: 96,512.51\n", + "Saturated value: 0.9783\n", + "Final response: 65719.9089\n", + "Raw spend: 96512.17623841202\n", + "After adstock: 96512.50957174535\n", + "After hill transform: 0.9783310039656172\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,430.99\n", + "Adstocked value: 76,431.17\n", + "Saturated value: 0.9969\n", + "Final response: 27894.3800\n", + "Raw spend: 76430.99054830817\n", + "After adstock: 76431.1670188964\n", + "After hill transform: 0.9968547767653227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281196\n", + "After adstock: 455904.4447503418\n", + "After hill transform: 0.9531672654247532\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 679,343.83\n", + "Adstocked value: 679,344.16\n", + "Saturated value: 0.6996\n", + "Final response: 99980.5710\n", + "Raw spend: 679343.830235875\n", + "After adstock: 679344.1635692084\n", + "After hill transform: 0.6996169701603082\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 96,512.18\n", + "Adstocked value: 96,512.51\n", + "Saturated value: 0.9783\n", + "Final response: 65719.9089\n", + "Raw spend: 96512.17623841202\n", + "After adstock: 96512.50957174535\n", + "After hill transform: 0.9783310039656172\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,430.99\n", + "Adstocked value: 76,431.17\n", + "Saturated value: 0.9969\n", + "Final response: 27894.3800\n", + "Raw spend: 76430.99054830817\n", + "After adstock: 76431.1670188964\n", + "After hill transform: 0.9968547767653227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281196\n", + "After adstock: 455904.4447503418\n", + "After hill transform: 0.9531672654247532\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 679,343.83\n", + "Adstocked value: 679,344.16\n", + "Saturated value: 0.6996\n", + "Final response: 99980.5710\n", + "Raw spend: 679343.8302358601\n", + "After adstock: 679344.1635691934\n", + "After hill transform: 0.6996169701603056\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 96,512.18\n", + "Adstocked value: 96,512.51\n", + "Saturated value: 0.9783\n", + "Final response: 65719.9089\n", + "Raw spend: 96512.17623842692\n", + "After adstock: 96512.50957176025\n", + "After hill transform: 0.9783310039656258\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,430.99\n", + "Adstocked value: 76,431.17\n", + "Saturated value: 0.9969\n", + "Final response: 27894.3800\n", + "Raw spend: 76430.99054830817\n", + "After adstock: 76431.1670188964\n", + "After hill transform: 0.9968547767653227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281196\n", + "After adstock: 455904.4447503418\n", + "After hill transform: 0.9531672654247532\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 679,343.83\n", + "Adstocked value: 679,344.16\n", + "Saturated value: 0.6996\n", + "Final response: 99980.5710\n", + "Raw spend: 679343.8302358601\n", + "After adstock: 679344.1635691934\n", + "After hill transform: 0.6996169701603056\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 96,512.18\n", + "Adstocked value: 96,512.51\n", + "Saturated value: 0.9783\n", + "Final response: 65719.9089\n", + "Raw spend: 96512.17623841202\n", + "After adstock: 96512.50957174535\n", + "After hill transform: 0.9783310039656172\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,430.99\n", + "Adstocked value: 76,431.17\n", + "Saturated value: 0.9969\n", + "Final response: 27894.3800\n", + "Raw spend: 76430.99054832307\n", + "After adstock: 76431.1670189113\n", + "After hill transform: 0.9968547767653244\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252809675\n", + "After adstock: 455904.444750319\n", + "After hill transform: 0.9531672654247465\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 677,735.17\n", + "Adstocked value: 677,735.50\n", + "Saturated value: 0.6993\n", + "Final response: 99938.8022\n", + "Raw spend: 677735.1655654003\n", + "After adstock: 677735.4988987336\n", + "After hill transform: 0.6993246912005336\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,572.40\n", + "Adstocked value: 97,572.73\n", + "Saturated value: 0.9789\n", + "Final response: 65760.3095\n", + "Raw spend: 97572.39864232596\n", + "After adstock: 97572.73197565929\n", + "After hill transform: 0.9789324236485042\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,982.25\n", + "Adstocked value: 76,982.43\n", + "Saturated value: 0.9969\n", + "Final response: 27896.1127\n", + "Raw spend: 76982.25258784286\n", + "After adstock: 76982.4290584311\n", + "After hill transform: 0.9969166969498082\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252809675\n", + "After adstock: 455904.444750319\n", + "After hill transform: 0.9531672654247465\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 677,735.17\n", + "Adstocked value: 677,735.50\n", + "Saturated value: 0.6993\n", + "Final response: 99938.8022\n", + "Raw spend: 677735.1655654003\n", + "After adstock: 677735.4988987336\n", + "After hill transform: 0.6993246912005336\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,572.40\n", + "Adstocked value: 97,572.73\n", + "Saturated value: 0.9789\n", + "Final response: 65760.3095\n", + "Raw spend: 97572.39864232596\n", + "After adstock: 97572.73197565929\n", + "After hill transform: 0.9789324236485042\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,982.25\n", + "Adstocked value: 76,982.43\n", + "Saturated value: 0.9969\n", + "Final response: 27896.1127\n", + "Raw spend: 76982.25258784286\n", + "After adstock: 76982.4290584311\n", + "After hill transform: 0.9969166969498082\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252810694\n", + "After adstock: 455904.4447503292\n", + "After hill transform: 0.9531672654247495\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,451.92\n", + "Adstocked value: 678,452.25\n", + "Saturated value: 0.6995\n", + "Final response: 99957.4277\n", + "Raw spend: 678451.9169979808\n", + "After adstock: 678452.2503313142\n", + "After hill transform: 0.6994550236933152\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,100.01\n", + "Adstocked value: 97,100.34\n", + "Saturated value: 0.9787\n", + "Final response: 65742.5005\n", + "Raw spend: 97100.00937387631\n", + "After adstock: 97100.34270720964\n", + "After hill transform: 0.978667311359593\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,736.63\n", + "Adstocked value: 76,736.81\n", + "Saturated value: 0.9969\n", + "Final response: 27895.3465\n", + "Raw spend: 76736.63405477043\n", + "After adstock: 76736.81052535867\n", + "After hill transform: 0.9968893144257301\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252810694\n", + "After adstock: 455904.4447503292\n", + "After hill transform: 0.9531672654247495\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,451.92\n", + "Adstocked value: 678,452.25\n", + "Saturated value: 0.6995\n", + "Final response: 99957.4277\n", + "Raw spend: 678451.9169979808\n", + "After adstock: 678452.2503313142\n", + "After hill transform: 0.6994550236933152\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,100.01\n", + "Adstocked value: 97,100.34\n", + "Saturated value: 0.9787\n", + "Final response: 65742.5005\n", + "Raw spend: 97100.00937387631\n", + "After adstock: 97100.34270720964\n", + "After hill transform: 0.978667311359593\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,736.63\n", + "Adstocked value: 76,736.81\n", + "Saturated value: 0.9969\n", + "Final response: 27895.3465\n", + "Raw spend: 76736.63405477043\n", + "After adstock: 76736.81052535867\n", + "After hill transform: 0.9968893144257301\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252812184\n", + "After adstock: 455904.4447503441\n", + "After hill transform: 0.9531672654247538\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,451.92\n", + "Adstocked value: 678,452.25\n", + "Saturated value: 0.6995\n", + "Final response: 99957.4277\n", + "Raw spend: 678451.9169979808\n", + "After adstock: 678452.2503313142\n", + "After hill transform: 0.6994550236933152\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,100.01\n", + "Adstocked value: 97,100.34\n", + "Saturated value: 0.9787\n", + "Final response: 65742.5005\n", + "Raw spend: 97100.00937387631\n", + "After adstock: 97100.34270720964\n", + "After hill transform: 0.978667311359593\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,736.63\n", + "Adstocked value: 76,736.81\n", + "Saturated value: 0.9969\n", + "Final response: 27895.3465\n", + "Raw spend: 76736.63405477043\n", + "After adstock: 76736.81052535867\n", + "After hill transform: 0.9968893144257301\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252810694\n", + "After adstock: 455904.4447503292\n", + "After hill transform: 0.9531672654247495\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,451.92\n", + "Adstocked value: 678,452.25\n", + "Saturated value: 0.6995\n", + "Final response: 99957.4277\n", + "Raw spend: 678451.9169979957\n", + "After adstock: 678452.2503313291\n", + "After hill transform: 0.699455023693318\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,100.01\n", + "Adstocked value: 97,100.34\n", + "Saturated value: 0.9787\n", + "Final response: 65742.5005\n", + "Raw spend: 97100.00937387631\n", + "After adstock: 97100.34270720964\n", + "After hill transform: 0.978667311359593\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,736.63\n", + "Adstocked value: 76,736.81\n", + "Saturated value: 0.9969\n", + "Final response: 27895.3465\n", + "Raw spend: 76736.63405477043\n", + "After adstock: 76736.81052535867\n", + "After hill transform: 0.9968893144257301\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252810694\n", + "After adstock: 455904.4447503292\n", + "After hill transform: 0.9531672654247495\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,451.92\n", + "Adstocked value: 678,452.25\n", + "Saturated value: 0.6995\n", + "Final response: 99957.4277\n", + "Raw spend: 678451.9169979808\n", + "After adstock: 678452.2503313142\n", + "After hill transform: 0.6994550236933152\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,100.01\n", + "Adstocked value: 97,100.34\n", + "Saturated value: 0.9787\n", + "Final response: 65742.5005\n", + "Raw spend: 97100.00937389121\n", + "After adstock: 97100.34270722454\n", + "After hill transform: 0.9786673113596014\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,736.63\n", + "Adstocked value: 76,736.81\n", + "Saturated value: 0.9969\n", + "Final response: 27895.3465\n", + "Raw spend: 76736.63405477043\n", + "After adstock: 76736.81052535867\n", + "After hill transform: 0.9968893144257301\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252810694\n", + "After adstock: 455904.4447503292\n", + "After hill transform: 0.9531672654247495\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,451.92\n", + "Adstocked value: 678,452.25\n", + "Saturated value: 0.6995\n", + "Final response: 99957.4277\n", + "Raw spend: 678451.9169979808\n", + "After adstock: 678452.2503313142\n", + "After hill transform: 0.6994550236933152\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,100.01\n", + "Adstocked value: 97,100.34\n", + "Saturated value: 0.9787\n", + "Final response: 65742.5005\n", + "Raw spend: 97100.00937387631\n", + "After adstock: 97100.34270720964\n", + "After hill transform: 0.978667311359593\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,736.63\n", + "Adstocked value: 76,736.81\n", + "Saturated value: 0.9969\n", + "Final response: 27895.3465\n", + "Raw spend: 76736.63405478533\n", + "After adstock: 76736.81052537357\n", + "After hill transform: 0.9968893144257319\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252810694\n", + "After adstock: 455904.4447503292\n", + "After hill transform: 0.9531672654247495\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,451.92\n", + "Adstocked value: 678,452.25\n", + "Saturated value: 0.6995\n", + "Final response: 99957.4277\n", + "Raw spend: 678451.9169979808\n", + "After adstock: 678452.2503313142\n", + "After hill transform: 0.6994550236933152\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,100.01\n", + "Adstocked value: 97,100.34\n", + "Saturated value: 0.9787\n", + "Final response: 65742.5005\n", + "Raw spend: 97100.00937387631\n", + "After adstock: 97100.34270720964\n", + "After hill transform: 0.978667311359593\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,736.63\n", + "Adstocked value: 76,736.81\n", + "Saturated value: 0.9969\n", + "Final response: 27895.3465\n", + "Raw spend: 76736.63405477043\n", + "After adstock: 76736.81052535867\n", + "After hill transform: 0.9968893144257301\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252812184\n", + "After adstock: 455904.4447503441\n", + "After hill transform: 0.9531672654247538\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,451.92\n", + "Adstocked value: 678,452.25\n", + "Saturated value: 0.6995\n", + "Final response: 99957.4277\n", + "Raw spend: 678451.9169979808\n", + "After adstock: 678452.2503313142\n", + "After hill transform: 0.6994550236933152\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,100.01\n", + "Adstocked value: 97,100.34\n", + "Saturated value: 0.9787\n", + "Final response: 65742.5005\n", + "Raw spend: 97100.00937387631\n", + "After adstock: 97100.34270720964\n", + "After hill transform: 0.978667311359593\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,736.63\n", + "Adstocked value: 76,736.81\n", + "Saturated value: 0.9969\n", + "Final response: 27895.3465\n", + "Raw spend: 76736.63405477043\n", + "After adstock: 76736.81052535867\n", + "After hill transform: 0.9968893144257301\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252810694\n", + "After adstock: 455904.4447503292\n", + "After hill transform: 0.9531672654247495\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,451.92\n", + "Adstocked value: 678,452.25\n", + "Saturated value: 0.6995\n", + "Final response: 99957.4277\n", + "Raw spend: 678451.9169979957\n", + "After adstock: 678452.2503313291\n", + "After hill transform: 0.699455023693318\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,100.01\n", + "Adstocked value: 97,100.34\n", + "Saturated value: 0.9787\n", + "Final response: 65742.5005\n", + "Raw spend: 97100.00937387631\n", + "After adstock: 97100.34270720964\n", + "After hill transform: 0.978667311359593\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,736.63\n", + "Adstocked value: 76,736.81\n", + "Saturated value: 0.9969\n", + "Final response: 27895.3465\n", + "Raw spend: 76736.63405477043\n", + "After adstock: 76736.81052535867\n", + "After hill transform: 0.9968893144257301\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252810694\n", + "After adstock: 455904.4447503292\n", + "After hill transform: 0.9531672654247495\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,451.92\n", + "Adstocked value: 678,452.25\n", + "Saturated value: 0.6995\n", + "Final response: 99957.4277\n", + "Raw spend: 678451.9169979808\n", + "After adstock: 678452.2503313142\n", + "After hill transform: 0.6994550236933152\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,100.01\n", + "Adstocked value: 97,100.34\n", + "Saturated value: 0.9787\n", + "Final response: 65742.5005\n", + "Raw spend: 97100.00937389121\n", + "After adstock: 97100.34270722454\n", + "After hill transform: 0.9786673113596014\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,736.63\n", + "Adstocked value: 76,736.81\n", + "Saturated value: 0.9969\n", + "Final response: 27895.3465\n", + "Raw spend: 76736.63405477043\n", + "After adstock: 76736.81052535867\n", + "After hill transform: 0.9968893144257301\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252810694\n", + "After adstock: 455904.4447503292\n", + "After hill transform: 0.9531672654247495\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,451.92\n", + "Adstocked value: 678,452.25\n", + "Saturated value: 0.6995\n", + "Final response: 99957.4277\n", + "Raw spend: 678451.9169979808\n", + "After adstock: 678452.2503313142\n", + "After hill transform: 0.6994550236933152\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,100.01\n", + "Adstocked value: 97,100.34\n", + "Saturated value: 0.9787\n", + "Final response: 65742.5005\n", + "Raw spend: 97100.00937387631\n", + "After adstock: 97100.34270720964\n", + "After hill transform: 0.978667311359593\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,736.63\n", + "Adstocked value: 76,736.81\n", + "Saturated value: 0.9969\n", + "Final response: 27895.3465\n", + "Raw spend: 76736.63405478533\n", + "After adstock: 76736.81052537357\n", + "After hill transform: 0.9968893144257319\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 670,408.59\n", + "Adstocked value: 670,408.93\n", + "Saturated value: 0.6980\n", + "Final response: 99747.0094\n", + "Raw spend: 670408.5936531096\n", + "After adstock: 670408.926986443\n", + "After hill transform: 0.6979826156966269\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,401.12\n", + "Adstocked value: 102,401.45\n", + "Saturated value: 0.9814\n", + "Final response: 65926.1548\n", + "Raw spend: 102401.12138836423\n", + "After adstock: 102401.45472169756\n", + "After hill transform: 0.9814012582048238\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 79,492.94\n", + "Adstocked value: 79,493.12\n", + "Saturated value: 0.9972\n", + "Final response: 27903.4445\n", + "Raw spend: 79492.94424992094\n", + "After adstock: 79493.12072050918\n", + "After hill transform: 0.9971787113913871\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 670,408.59\n", + "Adstocked value: 670,408.93\n", + "Saturated value: 0.6980\n", + "Final response: 99747.0094\n", + "Raw spend: 670408.5936531096\n", + "After adstock: 670408.926986443\n", + "After hill transform: 0.6979826156966269\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,401.12\n", + "Adstocked value: 102,401.45\n", + "Saturated value: 0.9814\n", + "Final response: 65926.1548\n", + "Raw spend: 102401.12138836423\n", + "After adstock: 102401.45472169756\n", + "After hill transform: 0.9814012582048238\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 79,492.94\n", + "Adstocked value: 79,493.12\n", + "Saturated value: 0.9972\n", + "Final response: 27903.4445\n", + "Raw spend: 79492.94424992094\n", + "After adstock: 79493.12072050918\n", + "After hill transform: 0.9971787113913871\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252813145\n", + "After adstock: 455904.4447503537\n", + "After hill transform: 0.9531672654247567\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 676,446.85\n", + "Adstocked value: 676,447.18\n", + "Saturated value: 0.6991\n", + "Final response: 99905.2627\n", + "Raw spend: 676446.8450603621\n", + "After adstock: 676447.1783936955\n", + "After hill transform: 0.6990899977645417\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 98,421.49\n", + "Adstocked value: 98,421.83\n", + "Saturated value: 0.9794\n", + "Final response: 65791.5677\n", + "Raw spend: 98421.4918609879\n", + "After adstock: 98421.82519432122\n", + "After hill transform: 0.9793977439627221\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 77,423.74\n", + "Adstocked value: 77,423.91\n", + "Saturated value: 0.9970\n", + "Final response: 27897.4671\n", + "Raw spend: 77423.73812689412\n", + "After adstock: 77423.91459748236\n", + "After hill transform: 0.9969650982062042\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252813145\n", + "After adstock: 455904.4447503537\n", + "After hill transform: 0.9531672654247567\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 676,446.85\n", + "Adstocked value: 676,447.18\n", + "Saturated value: 0.6991\n", + "Final response: 99905.2627\n", + "Raw spend: 676446.8450603621\n", + "After adstock: 676447.1783936955\n", + "After hill transform: 0.6990899977645417\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 98,421.49\n", + "Adstocked value: 98,421.83\n", + "Saturated value: 0.9794\n", + "Final response: 65791.5677\n", + "Raw spend: 98421.4918609879\n", + "After adstock: 98421.82519432122\n", + "After hill transform: 0.9793977439627221\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 77,423.74\n", + "Adstocked value: 77,423.91\n", + "Saturated value: 0.9970\n", + "Final response: 27897.4671\n", + "Raw spend: 77423.73812689412\n", + "After adstock: 77423.91459748236\n", + "After hill transform: 0.9969650982062042\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252811707\n", + "After adstock: 455904.4447503393\n", + "After hill transform: 0.9531672654247525\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 677,624.20\n", + "Adstocked value: 677,624.53\n", + "Saturated value: 0.6993\n", + "Final response: 99935.9165\n", + "Raw spend: 677624.2011824242\n", + "After adstock: 677624.5345157576\n", + "After hill transform: 0.6993044984805236\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,645.53\n", + "Adstocked value: 97,645.87\n", + "Saturated value: 0.9790\n", + "Final response: 65763.0396\n", + "Raw spend: 97645.53192298861\n", + "After adstock: 97645.86525632194\n", + "After hill transform: 0.9789730641356214\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 77,020.28\n", + "Adstocked value: 77,020.45\n", + "Saturated value: 0.9969\n", + "Final response: 27896.2305\n", + "Raw spend: 77020.2781957909\n", + "After adstock: 77020.45466637914\n", + "After hill transform: 0.9969209068943016\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252811707\n", + "After adstock: 455904.4447503393\n", + "After hill transform: 0.9531672654247525\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 677,624.20\n", + "Adstocked value: 677,624.53\n", + "Saturated value: 0.6993\n", + "Final response: 99935.9165\n", + "Raw spend: 677624.2011824242\n", + "After adstock: 677624.5345157576\n", + "After hill transform: 0.6993044984805236\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,645.53\n", + "Adstocked value: 97,645.87\n", + "Saturated value: 0.9790\n", + "Final response: 65763.0396\n", + "Raw spend: 97645.53192298861\n", + "After adstock: 97645.86525632194\n", + "After hill transform: 0.9789730641356214\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 77,020.28\n", + "Adstocked value: 77,020.45\n", + "Saturated value: 0.9969\n", + "Final response: 27896.2305\n", + "Raw spend: 77020.2781957909\n", + "After adstock: 77020.45466637914\n", + "After hill transform: 0.9969209068943016\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281118\n", + "After adstock: 455904.444750334\n", + "After hill transform: 0.9531672654247509\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,056.30\n", + "Adstocked value: 678,056.63\n", + "Saturated value: 0.6994\n", + "Final response: 99947.1501\n", + "Raw spend: 678056.2990679318\n", + "After adstock: 678056.6324012652\n", + "After hill transform: 0.6993831064243642\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,360.75\n", + "Adstocked value: 97,361.08\n", + "Saturated value: 0.9788\n", + "Final response: 65752.3680\n", + "Raw spend: 97360.74922881038\n", + "After adstock: 97361.08256214371\n", + "After hill transform: 0.9788142026104796\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,872.21\n", + "Adstocked value: 76,872.38\n", + "Saturated value: 0.9969\n", + "Final response: 27895.7705\n", + "Raw spend: 76872.20559494401\n", + "After adstock: 76872.38206553225\n", + "After hill transform: 0.996904469129441\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281118\n", + "After adstock: 455904.444750334\n", + "After hill transform: 0.9531672654247509\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,056.30\n", + "Adstocked value: 678,056.63\n", + "Saturated value: 0.6994\n", + "Final response: 99947.1501\n", + "Raw spend: 678056.2990679318\n", + "After adstock: 678056.6324012652\n", + "After hill transform: 0.6993831064243642\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,360.75\n", + "Adstocked value: 97,361.08\n", + "Saturated value: 0.9788\n", + "Final response: 65752.3680\n", + "Raw spend: 97360.74922881038\n", + "After adstock: 97361.08256214371\n", + "After hill transform: 0.9788142026104796\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,872.21\n", + "Adstocked value: 76,872.38\n", + "Saturated value: 0.9969\n", + "Final response: 27895.7705\n", + "Raw spend: 76872.20559494401\n", + "After adstock: 76872.38206553225\n", + "After hill transform: 0.996904469129441\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281094\n", + "After adstock: 455904.44475033163\n", + "After hill transform: 0.9531672654247502\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,251.02\n", + "Adstocked value: 678,251.35\n", + "Saturated value: 0.6994\n", + "Final response: 99952.2095\n", + "Raw spend: 678251.0181272042\n", + "After adstock: 678251.3514605375\n", + "After hill transform: 0.6994185098299126\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,232.42\n", + "Adstocked value: 97,232.75\n", + "Saturated value: 0.9787\n", + "Final response: 65747.5229\n", + "Raw spend: 97232.41576510393\n", + "After adstock: 97232.74909843726\n", + "After hill transform: 0.9787420775583966\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,805.48\n", + "Adstocked value: 76,805.66\n", + "Saturated value: 0.9969\n", + "Final response: 27895.5622\n", + "Raw spend: 76805.47868303831\n", + "After adstock: 76805.65515362655\n", + "After hill transform: 0.9968970227038617\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281094\n", + "After adstock: 455904.44475033163\n", + "After hill transform: 0.9531672654247502\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,251.02\n", + "Adstocked value: 678,251.35\n", + "Saturated value: 0.6994\n", + "Final response: 99952.2095\n", + "Raw spend: 678251.0181272042\n", + "After adstock: 678251.3514605375\n", + "After hill transform: 0.6994185098299126\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,232.42\n", + "Adstocked value: 97,232.75\n", + "Saturated value: 0.9787\n", + "Final response: 65747.5229\n", + "Raw spend: 97232.41576510393\n", + "After adstock: 97232.74909843726\n", + "After hill transform: 0.9787420775583966\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,805.48\n", + "Adstocked value: 76,805.66\n", + "Saturated value: 0.9969\n", + "Final response: 27895.5622\n", + "Raw spend: 76805.47868303831\n", + "After adstock: 76805.65515362655\n", + "After hill transform: 0.9968970227038617\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281082\n", + "After adstock: 455904.44475033047\n", + "After hill transform: 0.9531672654247498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,346.93\n", + "Adstocked value: 678,347.26\n", + "Saturated value: 0.6994\n", + "Final response: 99954.7009\n", + "Raw spend: 678346.9270618907\n", + "After adstock: 678347.2603952241\n", + "After hill transform: 0.6994359431789964\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,169.21\n", + "Adstocked value: 97,169.54\n", + "Saturated value: 0.9787\n", + "Final response: 65745.1282\n", + "Raw spend: 97169.2050766653\n", + "After adstock: 97169.53840999863\n", + "After hill transform: 0.9787064289843699\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,772.61\n", + "Adstocked value: 76,772.79\n", + "Saturated value: 0.9969\n", + "Final response: 27895.4593\n", + "Raw spend: 76772.6123213184\n", + "After adstock: 76772.78879190664\n", + "After hill transform: 0.9968933460194895\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281082\n", + "After adstock: 455904.44475033047\n", + "After hill transform: 0.9531672654247498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,346.93\n", + "Adstocked value: 678,347.26\n", + "Saturated value: 0.6994\n", + "Final response: 99954.7009\n", + "Raw spend: 678346.9270618907\n", + "After adstock: 678347.2603952241\n", + "After hill transform: 0.6994359431789964\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,169.21\n", + "Adstocked value: 97,169.54\n", + "Saturated value: 0.9787\n", + "Final response: 65745.1282\n", + "Raw spend: 97169.2050766653\n", + "After adstock: 97169.53840999863\n", + "After hill transform: 0.9787064289843699\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,772.61\n", + "Adstocked value: 76,772.79\n", + "Saturated value: 0.9969\n", + "Final response: 27895.4593\n", + "Raw spend: 76772.6123213184\n", + "After adstock: 76772.78879190664\n", + "After hill transform: 0.9968933460194895\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252810764\n", + "After adstock: 455904.4447503299\n", + "After hill transform: 0.9531672654247497\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,396.25\n", + "Adstocked value: 678,396.58\n", + "Saturated value: 0.6994\n", + "Final response: 99955.9819\n", + "Raw spend: 678396.2484040689\n", + "After adstock: 678396.5817374022\n", + "After hill transform: 0.6994449071259751\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,136.70\n", + "Adstocked value: 97,137.03\n", + "Saturated value: 0.9787\n", + "Final response: 65743.8946\n", + "Raw spend: 97136.69886643592\n", + "After adstock: 97137.03219976925\n", + "After hill transform: 0.978688064832912\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,755.71\n", + "Adstocked value: 76,755.89\n", + "Saturated value: 0.9969\n", + "Final response: 27895.4063\n", + "Raw spend: 76755.71073568579\n", + "After adstock: 76755.88720627403\n", + "After hill transform: 0.9968914529737305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252810764\n", + "After adstock: 455904.4447503299\n", + "After hill transform: 0.9531672654247497\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,396.25\n", + "Adstocked value: 678,396.58\n", + "Saturated value: 0.6994\n", + "Final response: 99955.9819\n", + "Raw spend: 678396.2484040689\n", + "After adstock: 678396.5817374022\n", + "After hill transform: 0.6994449071259751\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,136.70\n", + "Adstocked value: 97,137.03\n", + "Saturated value: 0.9787\n", + "Final response: 65743.8946\n", + "Raw spend: 97136.69886643592\n", + "After adstock: 97137.03219976925\n", + "After hill transform: 0.978688064832912\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,755.71\n", + "Adstocked value: 76,755.89\n", + "Saturated value: 0.9969\n", + "Final response: 27895.4063\n", + "Raw spend: 76755.71073568579\n", + "After adstock: 76755.88720627403\n", + "After hill transform: 0.9968914529737305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281073\n", + "After adstock: 455904.44475032954\n", + "After hill transform: 0.9531672654247496\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,422.18\n", + "Adstocked value: 678,422.51\n", + "Saturated value: 0.6994\n", + "Final response: 99956.6553\n", + "Raw spend: 678422.1764522232\n", + "After adstock: 678422.5097855566\n", + "After hill transform: 0.6994496191174437\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,119.61\n", + "Adstocked value: 97,119.94\n", + "Saturated value: 0.9787\n", + "Final response: 65743.2455\n", + "Raw spend: 97119.61047129252\n", + "After adstock: 97119.94380462584\n", + "After hill transform: 0.9786784021871395\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,746.83\n", + "Adstocked value: 76,747.00\n", + "Saturated value: 0.9969\n", + "Final response: 27895.3784\n", + "Raw spend: 76746.82563429125\n", + "After adstock: 76747.00210487949\n", + "After hill transform: 0.9968904571781516\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281073\n", + "After adstock: 455904.44475032954\n", + "After hill transform: 0.9531672654247496\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,422.18\n", + "Adstocked value: 678,422.51\n", + "Saturated value: 0.6994\n", + "Final response: 99956.6553\n", + "Raw spend: 678422.1764522232\n", + "After adstock: 678422.5097855566\n", + "After hill transform: 0.6994496191174437\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,119.61\n", + "Adstocked value: 97,119.94\n", + "Saturated value: 0.9787\n", + "Final response: 65743.2455\n", + "Raw spend: 97119.61047129252\n", + "After adstock: 97119.94380462584\n", + "After hill transform: 0.9786784021871395\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,746.83\n", + "Adstocked value: 76,747.00\n", + "Saturated value: 0.9969\n", + "Final response: 27895.3784\n", + "Raw spend: 76746.82563429125\n", + "After adstock: 76747.00210487949\n", + "After hill transform: 0.9968904571781516\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281071\n", + "After adstock: 455904.44475032936\n", + "After hill transform: 0.9531672654247495\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,435.96\n", + "Adstocked value: 678,436.30\n", + "Saturated value: 0.6995\n", + "Final response: 99957.0134\n", + "Raw spend: 678435.9647824111\n", + "After adstock: 678436.2981157445\n", + "After hill transform: 0.6994521248265964\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,110.52\n", + "Adstocked value: 97,110.86\n", + "Saturated value: 0.9787\n", + "Final response: 65742.9002\n", + "Raw spend: 97110.52299840539\n", + "After adstock: 97110.85633173872\n", + "After hill transform: 0.9786732612306651\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,742.10\n", + "Adstocked value: 76,742.28\n", + "Saturated value: 0.9969\n", + "Final response: 27895.3636\n", + "Raw spend: 76742.10060790085\n", + "After adstock: 76742.27707848909\n", + "After hill transform: 0.9968899274454822\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281071\n", + "After adstock: 455904.44475032936\n", + "After hill transform: 0.9531672654247495\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,435.96\n", + "Adstocked value: 678,436.30\n", + "Saturated value: 0.6995\n", + "Final response: 99957.0134\n", + "Raw spend: 678435.9647824111\n", + "After adstock: 678436.2981157445\n", + "After hill transform: 0.6994521248265964\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,110.52\n", + "Adstocked value: 97,110.86\n", + "Saturated value: 0.9787\n", + "Final response: 65742.9002\n", + "Raw spend: 97110.52299840539\n", + "After adstock: 97110.85633173872\n", + "After hill transform: 0.9786732612306651\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,742.10\n", + "Adstocked value: 76,742.28\n", + "Saturated value: 0.9969\n", + "Final response: 27895.3636\n", + "Raw spend: 76742.10060790085\n", + "After adstock: 76742.27707848909\n", + "After hill transform: 0.9968899274454822\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252810706\n", + "After adstock: 455904.4447503293\n", + "After hill transform: 0.9531672654247495\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,443.34\n", + "Adstocked value: 678,443.68\n", + "Saturated value: 0.6995\n", + "Final response: 99957.2050\n", + "Raw spend: 678443.3423153391\n", + "After adstock: 678443.6756486725\n", + "After hill transform: 0.6994534654962573\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,105.66\n", + "Adstocked value: 97,105.99\n", + "Saturated value: 0.9787\n", + "Final response: 65742.7153\n", + "Raw spend: 97105.66068878969\n", + "After adstock: 97105.99402212302\n", + "After hill transform: 0.9786705098339606\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,739.57\n", + "Adstocked value: 76,739.75\n", + "Saturated value: 0.9969\n", + "Final response: 27895.3557\n", + "Raw spend: 76739.57245276489\n", + "After adstock: 76739.74892335312\n", + "After hill transform: 0.9968896439583397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252810706\n", + "After adstock: 455904.4447503293\n", + "After hill transform: 0.9531672654247495\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,443.34\n", + "Adstocked value: 678,443.68\n", + "Saturated value: 0.6995\n", + "Final response: 99957.2050\n", + "Raw spend: 678443.3423153391\n", + "After adstock: 678443.6756486725\n", + "After hill transform: 0.6994534654962573\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,105.66\n", + "Adstocked value: 97,105.99\n", + "Saturated value: 0.9787\n", + "Final response: 65742.7153\n", + "Raw spend: 97105.66068878969\n", + "After adstock: 97105.99402212302\n", + "After hill transform: 0.9786705098339606\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,739.57\n", + "Adstocked value: 76,739.75\n", + "Saturated value: 0.9969\n", + "Final response: 27895.3557\n", + "Raw spend: 76739.57245276489\n", + "After adstock: 76739.74892335312\n", + "After hill transform: 0.9968896439583397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222528107\n", + "After adstock: 455904.44475032925\n", + "After hill transform: 0.9531672654247495\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,447.30\n", + "Adstocked value: 678,447.64\n", + "Saturated value: 0.6995\n", + "Final response: 99957.3078\n", + "Raw spend: 678447.3026438986\n", + "After adstock: 678447.635977232\n", + "After hill transform: 0.6994541851728288\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,103.05\n", + "Adstocked value: 97,103.38\n", + "Saturated value: 0.9787\n", + "Final response: 65742.6161\n", + "Raw spend: 97103.05055558876\n", + "After adstock: 97103.3838889221\n", + "After hill transform: 0.9786690326584613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,738.22\n", + "Adstocked value: 76,738.39\n", + "Saturated value: 0.9969\n", + "Final response: 27895.3514\n", + "Raw spend: 76738.21531548261\n", + "After adstock: 76738.39178607085\n", + "After hill transform: 0.9968894917653165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222528107\n", + "After adstock: 455904.44475032925\n", + "After hill transform: 0.9531672654247495\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,447.30\n", + "Adstocked value: 678,447.64\n", + "Saturated value: 0.6995\n", + "Final response: 99957.3078\n", + "Raw spend: 678447.3026438986\n", + "After adstock: 678447.635977232\n", + "After hill transform: 0.6994541851728288\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,103.05\n", + "Adstocked value: 97,103.38\n", + "Saturated value: 0.9787\n", + "Final response: 65742.6161\n", + "Raw spend: 97103.05055558876\n", + "After adstock: 97103.3838889221\n", + "After hill transform: 0.9786690326584613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,738.22\n", + "Adstocked value: 76,738.39\n", + "Saturated value: 0.9969\n", + "Final response: 27895.3514\n", + "Raw spend: 76738.21531548261\n", + "After adstock: 76738.39178607085\n", + "After hill transform: 0.9968894917653165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281219\n", + "After adstock: 455904.44475034415\n", + "After hill transform: 0.9531672654247538\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,447.30\n", + "Adstocked value: 678,447.64\n", + "Saturated value: 0.6995\n", + "Final response: 99957.3078\n", + "Raw spend: 678447.3026438986\n", + "After adstock: 678447.635977232\n", + "After hill transform: 0.6994541851728288\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,103.05\n", + "Adstocked value: 97,103.38\n", + "Saturated value: 0.9787\n", + "Final response: 65742.6161\n", + "Raw spend: 97103.05055558876\n", + "After adstock: 97103.3838889221\n", + "After hill transform: 0.9786690326584613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,738.22\n", + "Adstocked value: 76,738.39\n", + "Saturated value: 0.9969\n", + "Final response: 27895.3514\n", + "Raw spend: 76738.21531548261\n", + "After adstock: 76738.39178607085\n", + "After hill transform: 0.9968894917653165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222528107\n", + "After adstock: 455904.44475032925\n", + "After hill transform: 0.9531672654247495\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,447.30\n", + "Adstocked value: 678,447.64\n", + "Saturated value: 0.6995\n", + "Final response: 99957.3078\n", + "Raw spend: 678447.3026439135\n", + "After adstock: 678447.6359772469\n", + "After hill transform: 0.6994541851728315\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,103.05\n", + "Adstocked value: 97,103.38\n", + "Saturated value: 0.9787\n", + "Final response: 65742.6161\n", + "Raw spend: 97103.05055558876\n", + "After adstock: 97103.3838889221\n", + "After hill transform: 0.9786690326584613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,738.22\n", + "Adstocked value: 76,738.39\n", + "Saturated value: 0.9969\n", + "Final response: 27895.3514\n", + "Raw spend: 76738.21531548261\n", + "After adstock: 76738.39178607085\n", + "After hill transform: 0.9968894917653165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222528107\n", + "After adstock: 455904.44475032925\n", + "After hill transform: 0.9531672654247495\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,447.30\n", + "Adstocked value: 678,447.64\n", + "Saturated value: 0.6995\n", + "Final response: 99957.3078\n", + "Raw spend: 678447.3026438986\n", + "After adstock: 678447.635977232\n", + "After hill transform: 0.6994541851728288\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,103.05\n", + "Adstocked value: 97,103.38\n", + "Saturated value: 0.9787\n", + "Final response: 65742.6161\n", + "Raw spend: 97103.05055560367\n", + "After adstock: 97103.383888937\n", + "After hill transform: 0.9786690326584697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,738.22\n", + "Adstocked value: 76,738.39\n", + "Saturated value: 0.9969\n", + "Final response: 27895.3514\n", + "Raw spend: 76738.21531548261\n", + "After adstock: 76738.39178607085\n", + "After hill transform: 0.9968894917653165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222528107\n", + "After adstock: 455904.44475032925\n", + "After hill transform: 0.9531672654247495\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,447.30\n", + "Adstocked value: 678,447.64\n", + "Saturated value: 0.6995\n", + "Final response: 99957.3078\n", + "Raw spend: 678447.3026438986\n", + "After adstock: 678447.635977232\n", + "After hill transform: 0.6994541851728288\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,103.05\n", + "Adstocked value: 97,103.38\n", + "Saturated value: 0.9787\n", + "Final response: 65742.6161\n", + "Raw spend: 97103.05055558876\n", + "After adstock: 97103.3838889221\n", + "After hill transform: 0.9786690326584613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,738.22\n", + "Adstocked value: 76,738.39\n", + "Saturated value: 0.9969\n", + "Final response: 27895.3514\n", + "Raw spend: 76738.21531549751\n", + "After adstock: 76738.39178608575\n", + "After hill transform: 0.9968894917653182\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222528107\n", + "After adstock: 455904.44475032925\n", + "After hill transform: 0.9531672654247495\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,447.30\n", + "Adstocked value: 678,447.64\n", + "Saturated value: 0.6995\n", + "Final response: 99957.3078\n", + "Raw spend: 678447.3026438986\n", + "After adstock: 678447.635977232\n", + "After hill transform: 0.6994541851728288\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,103.05\n", + "Adstocked value: 97,103.38\n", + "Saturated value: 0.9787\n", + "Final response: 65742.6161\n", + "Raw spend: 97103.05055558876\n", + "After adstock: 97103.3838889221\n", + "After hill transform: 0.9786690326584613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,738.22\n", + "Adstocked value: 76,738.39\n", + "Saturated value: 0.9969\n", + "Final response: 27895.3514\n", + "Raw spend: 76738.21531548261\n", + "After adstock: 76738.39178607085\n", + "After hill transform: 0.9968894917653165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281219\n", + "After adstock: 455904.44475034415\n", + "After hill transform: 0.9531672654247538\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,447.30\n", + "Adstocked value: 678,447.64\n", + "Saturated value: 0.6995\n", + "Final response: 99957.3078\n", + "Raw spend: 678447.3026438986\n", + "After adstock: 678447.635977232\n", + "After hill transform: 0.6994541851728288\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,103.05\n", + "Adstocked value: 97,103.38\n", + "Saturated value: 0.9787\n", + "Final response: 65742.6161\n", + "Raw spend: 97103.05055558876\n", + "After adstock: 97103.3838889221\n", + "After hill transform: 0.9786690326584613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,738.22\n", + "Adstocked value: 76,738.39\n", + "Saturated value: 0.9969\n", + "Final response: 27895.3514\n", + "Raw spend: 76738.21531548261\n", + "After adstock: 76738.39178607085\n", + "After hill transform: 0.9968894917653165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222528107\n", + "After adstock: 455904.44475032925\n", + "After hill transform: 0.9531672654247495\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,447.30\n", + "Adstocked value: 678,447.64\n", + "Saturated value: 0.6995\n", + "Final response: 99957.3078\n", + "Raw spend: 678447.3026439135\n", + "After adstock: 678447.6359772469\n", + "After hill transform: 0.6994541851728315\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,103.05\n", + "Adstocked value: 97,103.38\n", + "Saturated value: 0.9787\n", + "Final response: 65742.6161\n", + "Raw spend: 97103.05055558876\n", + "After adstock: 97103.3838889221\n", + "After hill transform: 0.9786690326584613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,738.22\n", + "Adstocked value: 76,738.39\n", + "Saturated value: 0.9969\n", + "Final response: 27895.3514\n", + "Raw spend: 76738.21531548261\n", + "After adstock: 76738.39178607085\n", + "After hill transform: 0.9968894917653165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222528107\n", + "After adstock: 455904.44475032925\n", + "After hill transform: 0.9531672654247495\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,447.30\n", + "Adstocked value: 678,447.64\n", + "Saturated value: 0.6995\n", + "Final response: 99957.3078\n", + "Raw spend: 678447.3026438986\n", + "After adstock: 678447.635977232\n", + "After hill transform: 0.6994541851728288\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,103.05\n", + "Adstocked value: 97,103.38\n", + "Saturated value: 0.9787\n", + "Final response: 65742.6161\n", + "Raw spend: 97103.05055560367\n", + "After adstock: 97103.383888937\n", + "After hill transform: 0.9786690326584697\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,738.22\n", + "Adstocked value: 76,738.39\n", + "Saturated value: 0.9969\n", + "Final response: 27895.3514\n", + "Raw spend: 76738.21531548261\n", + "After adstock: 76738.39178607085\n", + "After hill transform: 0.9968894917653165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222528107\n", + "After adstock: 455904.44475032925\n", + "After hill transform: 0.9531672654247495\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,447.30\n", + "Adstocked value: 678,447.64\n", + "Saturated value: 0.6995\n", + "Final response: 99957.3078\n", + "Raw spend: 678447.3026438986\n", + "After adstock: 678447.635977232\n", + "After hill transform: 0.6994541851728288\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,103.05\n", + "Adstocked value: 97,103.38\n", + "Saturated value: 0.9787\n", + "Final response: 65742.6161\n", + "Raw spend: 97103.05055558876\n", + "After adstock: 97103.3838889221\n", + "After hill transform: 0.9786690326584613\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,738.22\n", + "Adstocked value: 76,738.39\n", + "Saturated value: 0.9969\n", + "Final response: 27895.3514\n", + "Raw spend: 76738.21531549751\n", + "After adstock: 76738.39178608575\n", + "After hill transform: 0.9968894917653182\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 662,007.69\n", + "Adstocked value: 662,008.02\n", + "Saturated value: 0.6964\n", + "Final response: 99523.8892\n", + "Raw spend: 662007.6876063772\n", + "After adstock: 662008.0209397106\n", + "After hill transform: 0.696421325569273\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522815664\n", + "After adstock: 107986.09856148997\n", + "After hill transform: 0.9837883468768924\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 82,325.89\n", + "Adstocked value: 82,326.07\n", + "Saturated value: 0.9974\n", + "Final response: 27910.7372\n", + "Raw spend: 82325.8948255049\n", + "After adstock: 82326.07129609314\n", + "After hill transform: 0.9974393293385636\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 662,007.69\n", + "Adstocked value: 662,008.02\n", + "Saturated value: 0.6964\n", + "Final response: 99523.8892\n", + "Raw spend: 662007.6876063772\n", + "After adstock: 662008.0209397106\n", + "After hill transform: 0.696421325569273\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522815664\n", + "After adstock: 107986.09856148997\n", + "After hill transform: 0.9837883468768924\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 82,325.89\n", + "Adstocked value: 82,326.07\n", + "Saturated value: 0.9974\n", + "Final response: 27910.7372\n", + "Raw spend: 82325.8948255049\n", + "After adstock: 82326.07129609314\n", + "After hill transform: 0.9974393293385636\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281241\n", + "After adstock: 455904.44475034636\n", + "After hill transform: 0.9531672654247545\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 675,575.95\n", + "Adstocked value: 675,576.29\n", + "Saturated value: 0.6989\n", + "Final response: 99882.5457\n", + "Raw spend: 675575.9537613624\n", + "After adstock: 675576.2870946957\n", + "After hill transform: 0.6989310348705325\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 99,003.83\n", + "Adstocked value: 99,004.16\n", + "Saturated value: 0.9797\n", + "Final response: 65812.4623\n", + "Raw spend: 99003.8292868862\n", + "After adstock: 99004.16262021953\n", + "After hill transform: 0.9797087890641925\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 77,714.16\n", + "Adstocked value: 77,714.34\n", + "Saturated value: 0.9970\n", + "Final response: 27898.3423\n", + "Raw spend: 77714.16136290855\n", + "After adstock: 77714.33783349679\n", + "After hill transform: 0.9969963767448393\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281241\n", + "After adstock: 455904.44475034636\n", + "After hill transform: 0.9531672654247545\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 675,575.95\n", + "Adstocked value: 675,576.29\n", + "Saturated value: 0.6989\n", + "Final response: 99882.5457\n", + "Raw spend: 675575.9537613624\n", + "After adstock: 675576.2870946957\n", + "After hill transform: 0.6989310348705325\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 99,003.83\n", + "Adstocked value: 99,004.16\n", + "Saturated value: 0.9797\n", + "Final response: 65812.4623\n", + "Raw spend: 99003.8292868862\n", + "After adstock: 99004.16262021953\n", + "After hill transform: 0.9797087890641925\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 77,714.16\n", + "Adstocked value: 77,714.34\n", + "Saturated value: 0.9970\n", + "Final response: 27898.3423\n", + "Raw spend: 77714.16136290855\n", + "After adstock: 77714.33783349679\n", + "After hill transform: 0.9969963767448393\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281137\n", + "After adstock: 455904.44475033594\n", + "After hill transform: 0.9531672654247515\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 677,322.97\n", + "Adstocked value: 677,323.30\n", + "Saturated value: 0.6992\n", + "Final response: 99928.0798\n", + "Raw spend: 677322.9673407548\n", + "After adstock: 677323.3006740882\n", + "After hill transform: 0.6992496609398755\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,847.34\n", + "Adstocked value: 97,847.67\n", + "Saturated value: 0.9791\n", + "Final response: 65770.5358\n", + "Raw spend: 97847.33929182027\n", + "After adstock: 97847.6726251536\n", + "After hill transform: 0.9790846551539406\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 77,120.37\n", + "Adstocked value: 77,120.54\n", + "Saturated value: 0.9969\n", + "Final response: 27896.5395\n", + "Raw spend: 77120.36692435134\n", + "After adstock: 77120.54339493958\n", + "After hill transform: 0.9969319508000576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281137\n", + "After adstock: 455904.44475033594\n", + "After hill transform: 0.9531672654247515\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 677,322.97\n", + "Adstocked value: 677,323.30\n", + "Saturated value: 0.6992\n", + "Final response: 99928.0798\n", + "Raw spend: 677322.9673407548\n", + "After adstock: 677323.3006740882\n", + "After hill transform: 0.6992496609398755\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,847.34\n", + "Adstocked value: 97,847.67\n", + "Saturated value: 0.9791\n", + "Final response: 65770.5358\n", + "Raw spend: 97847.33929182027\n", + "After adstock: 97847.6726251536\n", + "After hill transform: 0.9790846551539406\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 77,120.37\n", + "Adstocked value: 77,120.54\n", + "Saturated value: 0.9969\n", + "Final response: 27896.5395\n", + "Raw spend: 77120.36692435134\n", + "After adstock: 77120.54339493958\n", + "After hill transform: 0.9969319508000576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281102\n", + "After adstock: 455904.44475033245\n", + "After hill transform: 0.9531672654247504\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 677,908.93\n", + "Adstocked value: 677,909.26\n", + "Saturated value: 0.6994\n", + "Final response: 99943.3197\n", + "Raw spend: 677908.9263213583\n", + "After adstock: 677909.2596546917\n", + "After hill transform: 0.6993563030836512\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,459.45\n", + "Adstocked value: 97,459.78\n", + "Saturated value: 0.9789\n", + "Final response: 65756.0788\n", + "Raw spend: 97459.44551321406\n", + "After adstock: 97459.77884654739\n", + "After hill transform: 0.9788694439031158\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,921.20\n", + "Adstocked value: 76,921.38\n", + "Saturated value: 0.9969\n", + "Final response: 27895.9231\n", + "Raw spend: 76921.20465795042\n", + "After adstock: 76921.38112853866\n", + "After hill transform: 0.9969099217574638\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281102\n", + "After adstock: 455904.44475033245\n", + "After hill transform: 0.9531672654247504\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 677,908.93\n", + "Adstocked value: 677,909.26\n", + "Saturated value: 0.6994\n", + "Final response: 99943.3197\n", + "Raw spend: 677908.9263213583\n", + "After adstock: 677909.2596546917\n", + "After hill transform: 0.6993563030836512\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,459.45\n", + "Adstocked value: 97,459.78\n", + "Saturated value: 0.9789\n", + "Final response: 65756.0788\n", + "Raw spend: 97459.44551321406\n", + "After adstock: 97459.77884654739\n", + "After hill transform: 0.9788694439031158\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,921.20\n", + "Adstocked value: 76,921.38\n", + "Saturated value: 0.9969\n", + "Final response: 27895.9231\n", + "Raw spend: 76921.20465795042\n", + "After adstock: 76921.38112853866\n", + "After hill transform: 0.9969099217574638\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281087\n", + "After adstock: 455904.44475033093\n", + "After hill transform: 0.9531672654247499\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,168.20\n", + "Adstocked value: 678,168.53\n", + "Saturated value: 0.6994\n", + "Final response: 99950.0578\n", + "Raw spend: 678168.1963335446\n", + "After adstock: 678168.5296668779\n", + "After hill transform: 0.6994034528802906\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,287.81\n", + "Adstocked value: 97,288.15\n", + "Saturated value: 0.9788\n", + "Final response: 65749.6172\n", + "Raw spend: 97287.81366177855\n", + "After adstock: 97288.14699511188\n", + "After hill transform: 0.9787732529781101\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,833.08\n", + "Adstocked value: 76,833.26\n", + "Saturated value: 0.9969\n", + "Final response: 27895.6484\n", + "Raw spend: 76833.08107772363\n", + "After adstock: 76833.25754831187\n", + "After hill transform: 0.9969001059554489\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281087\n", + "After adstock: 455904.44475033093\n", + "After hill transform: 0.9531672654247499\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,168.20\n", + "Adstocked value: 678,168.53\n", + "Saturated value: 0.6994\n", + "Final response: 99950.0578\n", + "Raw spend: 678168.1963335446\n", + "After adstock: 678168.5296668779\n", + "After hill transform: 0.6994034528802906\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,287.81\n", + "Adstocked value: 97,288.15\n", + "Saturated value: 0.9788\n", + "Final response: 65749.6172\n", + "Raw spend: 97287.81366177855\n", + "After adstock: 97288.14699511188\n", + "After hill transform: 0.9787732529781101\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,833.08\n", + "Adstocked value: 76,833.26\n", + "Saturated value: 0.9969\n", + "Final response: 27895.6484\n", + "Raw spend: 76833.08107772363\n", + "After adstock: 76833.25754831187\n", + "After hill transform: 0.9969001059554489\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281079\n", + "After adstock: 455904.4447503301\n", + "After hill transform: 0.9531672654247497\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,297.07\n", + "Adstocked value: 678,297.40\n", + "Saturated value: 0.6994\n", + "Final response: 99953.4059\n", + "Raw spend: 678297.0700278743\n", + "After adstock: 678297.4033612077\n", + "After hill transform: 0.6994268810548718\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,202.50\n", + "Adstocked value: 97,202.84\n", + "Saturated value: 0.9787\n", + "Final response: 65746.3903\n", + "Raw spend: 97202.50171006982\n", + "After adstock: 97202.83504340315\n", + "After hill transform: 0.9787252172705768\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,789.28\n", + "Adstocked value: 76,789.45\n", + "Saturated value: 0.9969\n", + "Final response: 27895.5115\n", + "Raw spend: 76789.278050734\n", + "After adstock: 76789.45452132224\n", + "After hill transform: 0.9968952111154433\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281079\n", + "After adstock: 455904.4447503301\n", + "After hill transform: 0.9531672654247497\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,297.07\n", + "Adstocked value: 678,297.40\n", + "Saturated value: 0.6994\n", + "Final response: 99953.4059\n", + "Raw spend: 678297.0700278743\n", + "After adstock: 678297.4033612077\n", + "After hill transform: 0.6994268810548718\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,202.50\n", + "Adstocked value: 97,202.84\n", + "Saturated value: 0.9787\n", + "Final response: 65746.3903\n", + "Raw spend: 97202.50171006982\n", + "After adstock: 97202.83504340315\n", + "After hill transform: 0.9787252172705768\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,789.28\n", + "Adstocked value: 76,789.45\n", + "Saturated value: 0.9969\n", + "Final response: 27895.5115\n", + "Raw spend: 76789.278050734\n", + "After adstock: 76789.45452132224\n", + "After hill transform: 0.9968952111154433\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252810746\n", + "After adstock: 455904.4447503297\n", + "After hill transform: 0.9531672654247496\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,364.86\n", + "Adstocked value: 678,365.20\n", + "Saturated value: 0.6994\n", + "Final response: 99955.1668\n", + "Raw spend: 678364.8641203084\n", + "After adstock: 678365.1974536418\n", + "After hill transform: 0.6994392032571481\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,157.62\n", + "Adstocked value: 97,157.96\n", + "Saturated value: 0.9787\n", + "Final response: 65744.6889\n", + "Raw spend: 97157.623301253\n", + "After adstock: 97157.95663458633\n", + "After hill transform: 0.9786998884233286\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,766.24\n", + "Adstocked value: 76,766.41\n", + "Saturated value: 0.9969\n", + "Final response: 27895.4393\n", + "Raw spend: 76766.23543931461\n", + "After adstock: 76766.41190990285\n", + "After hill transform: 0.9968926319669839\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252810746\n", + "After adstock: 455904.4447503297\n", + "After hill transform: 0.9531672654247496\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,364.86\n", + "Adstocked value: 678,365.20\n", + "Saturated value: 0.6994\n", + "Final response: 99955.1668\n", + "Raw spend: 678364.8641203084\n", + "After adstock: 678365.1974536418\n", + "After hill transform: 0.6994392032571481\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,157.62\n", + "Adstocked value: 97,157.96\n", + "Saturated value: 0.9787\n", + "Final response: 65744.6889\n", + "Raw spend: 97157.623301253\n", + "After adstock: 97157.95663458633\n", + "After hill transform: 0.9786998884233286\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,766.24\n", + "Adstocked value: 76,766.41\n", + "Saturated value: 0.9969\n", + "Final response: 27895.4393\n", + "Raw spend: 76766.23543931461\n", + "After adstock: 76766.41190990285\n", + "After hill transform: 0.9968926319669839\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281073\n", + "After adstock: 455904.44475032954\n", + "After hill transform: 0.9531672654247496\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,401.60\n", + "Adstocked value: 678,401.93\n", + "Saturated value: 0.6994\n", + "Final response: 99956.1208\n", + "Raw spend: 678401.5965889804\n", + "After adstock: 678401.9299223138\n", + "After hill transform: 0.699445879087813\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,133.31\n", + "Adstocked value: 97,133.64\n", + "Saturated value: 0.9787\n", + "Final response: 65743.7658\n", + "Raw spend: 97133.30710072981\n", + "After adstock: 97133.64043406314\n", + "After hill transform: 0.9786861474324642\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,753.75\n", + "Adstocked value: 76,753.93\n", + "Saturated value: 0.9969\n", + "Final response: 27895.4002\n", + "Raw spend: 76753.75039863194\n", + "After adstock: 76753.92686922017\n", + "After hill transform: 0.9968912333066772\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281073\n", + "After adstock: 455904.44475032954\n", + "After hill transform: 0.9531672654247496\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,401.60\n", + "Adstocked value: 678,401.93\n", + "Saturated value: 0.6994\n", + "Final response: 99956.1208\n", + "Raw spend: 678401.5965889804\n", + "After adstock: 678401.9299223138\n", + "After hill transform: 0.699445879087813\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,133.31\n", + "Adstocked value: 97,133.64\n", + "Saturated value: 0.9787\n", + "Final response: 65743.7658\n", + "Raw spend: 97133.30710072981\n", + "After adstock: 97133.64043406314\n", + "After hill transform: 0.9786861474324642\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,753.75\n", + "Adstocked value: 76,753.93\n", + "Saturated value: 0.9969\n", + "Final response: 27895.4002\n", + "Raw spend: 76753.75039863194\n", + "After adstock: 76753.92686922017\n", + "After hill transform: 0.9968912333066772\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281222\n", + "After adstock: 455904.44475034444\n", + "After hill transform: 0.9531672654247539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,401.60\n", + "Adstocked value: 678,401.93\n", + "Saturated value: 0.6994\n", + "Final response: 99956.1208\n", + "Raw spend: 678401.5965889804\n", + "After adstock: 678401.9299223138\n", + "After hill transform: 0.699445879087813\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,133.31\n", + "Adstocked value: 97,133.64\n", + "Saturated value: 0.9787\n", + "Final response: 65743.7658\n", + "Raw spend: 97133.30710072981\n", + "After adstock: 97133.64043406314\n", + "After hill transform: 0.9786861474324642\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,753.75\n", + "Adstocked value: 76,753.93\n", + "Saturated value: 0.9969\n", + "Final response: 27895.4002\n", + "Raw spend: 76753.75039863194\n", + "After adstock: 76753.92686922017\n", + "After hill transform: 0.9968912333066772\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281073\n", + "After adstock: 455904.44475032954\n", + "After hill transform: 0.9531672654247496\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,401.60\n", + "Adstocked value: 678,401.93\n", + "Saturated value: 0.6994\n", + "Final response: 99956.1208\n", + "Raw spend: 678401.5965889953\n", + "After adstock: 678401.9299223287\n", + "After hill transform: 0.6994458790878157\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,133.31\n", + "Adstocked value: 97,133.64\n", + "Saturated value: 0.9787\n", + "Final response: 65743.7658\n", + "Raw spend: 97133.30710072981\n", + "After adstock: 97133.64043406314\n", + "After hill transform: 0.9786861474324642\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,753.75\n", + "Adstocked value: 76,753.93\n", + "Saturated value: 0.9969\n", + "Final response: 27895.4002\n", + "Raw spend: 76753.75039863194\n", + "After adstock: 76753.92686922017\n", + "After hill transform: 0.9968912333066772\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281073\n", + "After adstock: 455904.44475032954\n", + "After hill transform: 0.9531672654247496\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,401.60\n", + "Adstocked value: 678,401.93\n", + "Saturated value: 0.6994\n", + "Final response: 99956.1208\n", + "Raw spend: 678401.5965889804\n", + "After adstock: 678401.9299223138\n", + "After hill transform: 0.699445879087813\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,133.31\n", + "Adstocked value: 97,133.64\n", + "Saturated value: 0.9787\n", + "Final response: 65743.7658\n", + "Raw spend: 97133.30710074471\n", + "After adstock: 97133.64043407804\n", + "After hill transform: 0.9786861474324726\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,753.75\n", + "Adstocked value: 76,753.93\n", + "Saturated value: 0.9969\n", + "Final response: 27895.4002\n", + "Raw spend: 76753.75039863194\n", + "After adstock: 76753.92686922017\n", + "After hill transform: 0.9968912333066772\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281073\n", + "After adstock: 455904.44475032954\n", + "After hill transform: 0.9531672654247496\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,401.60\n", + "Adstocked value: 678,401.93\n", + "Saturated value: 0.6994\n", + "Final response: 99956.1208\n", + "Raw spend: 678401.5965889804\n", + "After adstock: 678401.9299223138\n", + "After hill transform: 0.699445879087813\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,133.31\n", + "Adstocked value: 97,133.64\n", + "Saturated value: 0.9787\n", + "Final response: 65743.7658\n", + "Raw spend: 97133.30710072981\n", + "After adstock: 97133.64043406314\n", + "After hill transform: 0.9786861474324642\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,753.75\n", + "Adstocked value: 76,753.93\n", + "Saturated value: 0.9969\n", + "Final response: 27895.4002\n", + "Raw spend: 76753.75039864684\n", + "After adstock: 76753.92686923507\n", + "After hill transform: 0.9968912333066788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281073\n", + "After adstock: 455904.44475032954\n", + "After hill transform: 0.9531672654247496\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,401.60\n", + "Adstocked value: 678,401.93\n", + "Saturated value: 0.6994\n", + "Final response: 99956.1208\n", + "Raw spend: 678401.5965889804\n", + "After adstock: 678401.9299223138\n", + "After hill transform: 0.699445879087813\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,133.31\n", + "Adstocked value: 97,133.64\n", + "Saturated value: 0.9787\n", + "Final response: 65743.7658\n", + "Raw spend: 97133.30710072981\n", + "After adstock: 97133.64043406314\n", + "After hill transform: 0.9786861474324642\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,753.75\n", + "Adstocked value: 76,753.93\n", + "Saturated value: 0.9969\n", + "Final response: 27895.4002\n", + "Raw spend: 76753.75039863194\n", + "After adstock: 76753.92686922017\n", + "After hill transform: 0.9968912333066772\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281222\n", + "After adstock: 455904.44475034444\n", + "After hill transform: 0.9531672654247539\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,401.60\n", + "Adstocked value: 678,401.93\n", + "Saturated value: 0.6994\n", + "Final response: 99956.1208\n", + "Raw spend: 678401.5965889804\n", + "After adstock: 678401.9299223138\n", + "After hill transform: 0.699445879087813\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,133.31\n", + "Adstocked value: 97,133.64\n", + "Saturated value: 0.9787\n", + "Final response: 65743.7658\n", + "Raw spend: 97133.30710072981\n", + "After adstock: 97133.64043406314\n", + "After hill transform: 0.9786861474324642\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,753.75\n", + "Adstocked value: 76,753.93\n", + "Saturated value: 0.9969\n", + "Final response: 27895.4002\n", + "Raw spend: 76753.75039863194\n", + "After adstock: 76753.92686922017\n", + "After hill transform: 0.9968912333066772\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281073\n", + "After adstock: 455904.44475032954\n", + "After hill transform: 0.9531672654247496\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,401.60\n", + "Adstocked value: 678,401.93\n", + "Saturated value: 0.6994\n", + "Final response: 99956.1208\n", + "Raw spend: 678401.5965889953\n", + "After adstock: 678401.9299223287\n", + "After hill transform: 0.6994458790878157\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,133.31\n", + "Adstocked value: 97,133.64\n", + "Saturated value: 0.9787\n", + "Final response: 65743.7658\n", + "Raw spend: 97133.30710072981\n", + "After adstock: 97133.64043406314\n", + "After hill transform: 0.9786861474324642\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,753.75\n", + "Adstocked value: 76,753.93\n", + "Saturated value: 0.9969\n", + "Final response: 27895.4002\n", + "Raw spend: 76753.75039863194\n", + "After adstock: 76753.92686922017\n", + "After hill transform: 0.9968912333066772\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281073\n", + "After adstock: 455904.44475032954\n", + "After hill transform: 0.9531672654247496\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,401.60\n", + "Adstocked value: 678,401.93\n", + "Saturated value: 0.6994\n", + "Final response: 99956.1208\n", + "Raw spend: 678401.5965889804\n", + "After adstock: 678401.9299223138\n", + "After hill transform: 0.699445879087813\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,133.31\n", + "Adstocked value: 97,133.64\n", + "Saturated value: 0.9787\n", + "Final response: 65743.7658\n", + "Raw spend: 97133.30710074471\n", + "After adstock: 97133.64043407804\n", + "After hill transform: 0.9786861474324726\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,753.75\n", + "Adstocked value: 76,753.93\n", + "Saturated value: 0.9969\n", + "Final response: 27895.4002\n", + "Raw spend: 76753.75039863194\n", + "After adstock: 76753.92686922017\n", + "After hill transform: 0.9968912333066772\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281073\n", + "After adstock: 455904.44475032954\n", + "After hill transform: 0.9531672654247496\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,401.60\n", + "Adstocked value: 678,401.93\n", + "Saturated value: 0.6994\n", + "Final response: 99956.1208\n", + "Raw spend: 678401.5965889804\n", + "After adstock: 678401.9299223138\n", + "After hill transform: 0.699445879087813\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,133.31\n", + "Adstocked value: 97,133.64\n", + "Saturated value: 0.9787\n", + "Final response: 65743.7658\n", + "Raw spend: 97133.30710072981\n", + "After adstock: 97133.64043406314\n", + "After hill transform: 0.9786861474324642\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,753.75\n", + "Adstocked value: 76,753.93\n", + "Saturated value: 0.9969\n", + "Final response: 27895.4002\n", + "Raw spend: 76753.75039864684\n", + "After adstock: 76753.92686923507\n", + "After hill transform: 0.9968912333066788\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,433.14\n", + "Adstocked value: 678,433.47\n", + "Saturated value: 0.6995\n", + "Final response: 99956.9400\n", + "Raw spend: 678433.1380826803\n", + "After adstock: 678433.4714160137\n", + "After hill transform: 0.6994516111446143\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,219.55\n", + "Adstocked value: 97,219.89\n", + "Saturated value: 0.9787\n", + "Final response: 65747.0361\n", + "Raw spend: 97219.55220449557\n", + "After adstock: 97219.8855378289\n", + "After hill transform: 0.9787348295815473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,640.30\n", + "Adstocked value: 76,640.47\n", + "Saturated value: 0.9969\n", + "Final response: 27895.0434\n", + "Raw spend: 76640.29789159332\n", + "After adstock: 76640.47436218156\n", + "After hill transform: 0.9968784842952589\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,433.14\n", + "Adstocked value: 678,433.47\n", + "Saturated value: 0.6995\n", + "Final response: 99956.9400\n", + "Raw spend: 678433.1380826803\n", + "After adstock: 678433.4714160137\n", + "After hill transform: 0.6994516111446143\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,219.55\n", + "Adstocked value: 97,219.89\n", + "Saturated value: 0.9787\n", + "Final response: 65747.0361\n", + "Raw spend: 97219.55220449557\n", + "After adstock: 97219.8855378289\n", + "After hill transform: 0.9787348295815473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,640.30\n", + "Adstocked value: 76,640.47\n", + "Saturated value: 0.9969\n", + "Final response: 27895.0434\n", + "Raw spend: 76640.29789159332\n", + "After adstock: 76640.47436218156\n", + "After hill transform: 0.9968784842952589\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,433.14\n", + "Adstocked value: 678,433.47\n", + "Saturated value: 0.6995\n", + "Final response: 99956.9400\n", + "Raw spend: 678433.1380826803\n", + "After adstock: 678433.4714160137\n", + "After hill transform: 0.6994516111446143\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,219.55\n", + "Adstocked value: 97,219.89\n", + "Saturated value: 0.9787\n", + "Final response: 65747.0361\n", + "Raw spend: 97219.55220449557\n", + "After adstock: 97219.8855378289\n", + "After hill transform: 0.9787348295815473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,640.30\n", + "Adstocked value: 76,640.47\n", + "Saturated value: 0.9969\n", + "Final response: 27895.0434\n", + "Raw spend: 76640.29789159332\n", + "After adstock: 76640.47436218156\n", + "After hill transform: 0.9968784842952589\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,433.14\n", + "Adstocked value: 678,433.47\n", + "Saturated value: 0.6995\n", + "Final response: 99956.9400\n", + "Raw spend: 678433.1380826952\n", + "After adstock: 678433.4714160286\n", + "After hill transform: 0.699451611144617\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,219.55\n", + "Adstocked value: 97,219.89\n", + "Saturated value: 0.9787\n", + "Final response: 65747.0361\n", + "Raw spend: 97219.55220449557\n", + "After adstock: 97219.8855378289\n", + "After hill transform: 0.9787348295815473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,640.30\n", + "Adstocked value: 76,640.47\n", + "Saturated value: 0.9969\n", + "Final response: 27895.0434\n", + "Raw spend: 76640.29789159332\n", + "After adstock: 76640.47436218156\n", + "After hill transform: 0.9968784842952589\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,433.14\n", + "Adstocked value: 678,433.47\n", + "Saturated value: 0.6995\n", + "Final response: 99956.9400\n", + "Raw spend: 678433.1380826803\n", + "After adstock: 678433.4714160137\n", + "After hill transform: 0.6994516111446143\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,219.55\n", + "Adstocked value: 97,219.89\n", + "Saturated value: 0.9787\n", + "Final response: 65747.0361\n", + "Raw spend: 97219.55220451047\n", + "After adstock: 97219.8855378438\n", + "After hill transform: 0.9787348295815558\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,640.30\n", + "Adstocked value: 76,640.47\n", + "Saturated value: 0.9969\n", + "Final response: 27895.0434\n", + "Raw spend: 76640.29789159332\n", + "After adstock: 76640.47436218156\n", + "After hill transform: 0.9968784842952589\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,433.14\n", + "Adstocked value: 678,433.47\n", + "Saturated value: 0.6995\n", + "Final response: 99956.9400\n", + "Raw spend: 678433.1380826803\n", + "After adstock: 678433.4714160137\n", + "After hill transform: 0.6994516111446143\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,219.55\n", + "Adstocked value: 97,219.89\n", + "Saturated value: 0.9787\n", + "Final response: 65747.0361\n", + "Raw spend: 97219.55220449557\n", + "After adstock: 97219.8855378289\n", + "After hill transform: 0.9787348295815473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,640.30\n", + "Adstocked value: 76,640.47\n", + "Saturated value: 0.9969\n", + "Final response: 27895.0434\n", + "Raw spend: 76640.29789160822\n", + "After adstock: 76640.47436219646\n", + "After hill transform: 0.9968784842952606\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,433.14\n", + "Adstocked value: 678,433.47\n", + "Saturated value: 0.6995\n", + "Final response: 99956.9400\n", + "Raw spend: 678433.1380826803\n", + "After adstock: 678433.4714160137\n", + "After hill transform: 0.6994516111446143\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,219.55\n", + "Adstocked value: 97,219.89\n", + "Saturated value: 0.9787\n", + "Final response: 65747.0361\n", + "Raw spend: 97219.55220449557\n", + "After adstock: 97219.8855378289\n", + "After hill transform: 0.9787348295815473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,640.30\n", + "Adstocked value: 76,640.47\n", + "Saturated value: 0.9969\n", + "Final response: 27895.0434\n", + "Raw spend: 76640.29789159332\n", + "After adstock: 76640.47436218156\n", + "After hill transform: 0.9968784842952589\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,433.14\n", + "Adstocked value: 678,433.47\n", + "Saturated value: 0.6995\n", + "Final response: 99956.9400\n", + "Raw spend: 678433.1380826803\n", + "After adstock: 678433.4714160137\n", + "After hill transform: 0.6994516111446143\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,219.55\n", + "Adstocked value: 97,219.89\n", + "Saturated value: 0.9787\n", + "Final response: 65747.0361\n", + "Raw spend: 97219.55220449557\n", + "After adstock: 97219.8855378289\n", + "After hill transform: 0.9787348295815473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,640.30\n", + "Adstocked value: 76,640.47\n", + "Saturated value: 0.9969\n", + "Final response: 27895.0434\n", + "Raw spend: 76640.29789159332\n", + "After adstock: 76640.47436218156\n", + "After hill transform: 0.9968784842952589\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,433.14\n", + "Adstocked value: 678,433.47\n", + "Saturated value: 0.6995\n", + "Final response: 99956.9400\n", + "Raw spend: 678433.1380826952\n", + "After adstock: 678433.4714160286\n", + "After hill transform: 0.699451611144617\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,219.55\n", + "Adstocked value: 97,219.89\n", + "Saturated value: 0.9787\n", + "Final response: 65747.0361\n", + "Raw spend: 97219.55220449557\n", + "After adstock: 97219.8855378289\n", + "After hill transform: 0.9787348295815473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,640.30\n", + "Adstocked value: 76,640.47\n", + "Saturated value: 0.9969\n", + "Final response: 27895.0434\n", + "Raw spend: 76640.29789159332\n", + "After adstock: 76640.47436218156\n", + "After hill transform: 0.9968784842952589\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,433.14\n", + "Adstocked value: 678,433.47\n", + "Saturated value: 0.6995\n", + "Final response: 99956.9400\n", + "Raw spend: 678433.1380826803\n", + "After adstock: 678433.4714160137\n", + "After hill transform: 0.6994516111446143\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,219.55\n", + "Adstocked value: 97,219.89\n", + "Saturated value: 0.9787\n", + "Final response: 65747.0361\n", + "Raw spend: 97219.55220451047\n", + "After adstock: 97219.8855378438\n", + "After hill transform: 0.9787348295815558\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,640.30\n", + "Adstocked value: 76,640.47\n", + "Saturated value: 0.9969\n", + "Final response: 27895.0434\n", + "Raw spend: 76640.29789159332\n", + "After adstock: 76640.47436218156\n", + "After hill transform: 0.9968784842952589\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,433.14\n", + "Adstocked value: 678,433.47\n", + "Saturated value: 0.6995\n", + "Final response: 99956.9400\n", + "Raw spend: 678433.1380826803\n", + "After adstock: 678433.4714160137\n", + "After hill transform: 0.6994516111446143\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,219.55\n", + "Adstocked value: 97,219.89\n", + "Saturated value: 0.9787\n", + "Final response: 65747.0361\n", + "Raw spend: 97219.55220449557\n", + "After adstock: 97219.8855378289\n", + "After hill transform: 0.9787348295815473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,640.30\n", + "Adstocked value: 76,640.47\n", + "Saturated value: 0.9969\n", + "Final response: 27895.0434\n", + "Raw spend: 76640.29789160822\n", + "After adstock: 76640.47436219646\n", + "After hill transform: 0.9968784842952606\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225279899\n", + "After adstock: 455904.44475021213\n", + "After hill transform: 0.9531672654247152\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,372.52\n", + "Adstocked value: 678,372.86\n", + "Saturated value: 0.6994\n", + "Final response: 99955.3657\n", + "Raw spend: 678372.522807445\n", + "After adstock: 678372.8561407784\n", + "After hill transform: 0.6994405951987251\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,774.40\n", + "Adstocked value: 97,774.74\n", + "Saturated value: 0.9790\n", + "Final response: 65767.8329\n", + "Raw spend: 97774.40464240189\n", + "After adstock: 97774.73797573522\n", + "After hill transform: 0.9790444189494515\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,167.29\n", + "Adstocked value: 76,167.46\n", + "Saturated value: 0.9968\n", + "Final response: 27893.5344\n", + "Raw spend: 76167.28512303434\n", + "After adstock: 76167.46159362257\n", + "After hill transform: 0.9968245582330167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225279899\n", + "After adstock: 455904.44475021213\n", + "After hill transform: 0.9531672654247152\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,372.52\n", + "Adstocked value: 678,372.86\n", + "Saturated value: 0.6994\n", + "Final response: 99955.3657\n", + "Raw spend: 678372.522807445\n", + "After adstock: 678372.8561407784\n", + "After hill transform: 0.6994405951987251\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,774.40\n", + "Adstocked value: 97,774.74\n", + "Saturated value: 0.9790\n", + "Final response: 65767.8329\n", + "Raw spend: 97774.40464240189\n", + "After adstock: 97774.73797573522\n", + "After hill transform: 0.9790444189494515\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,167.29\n", + "Adstocked value: 76,167.46\n", + "Saturated value: 0.9968\n", + "Final response: 27893.5344\n", + "Raw spend: 76167.28512303434\n", + "After adstock: 76167.46159362257\n", + "After hill transform: 0.9968245582330167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225280048\n", + "After adstock: 455904.44475022703\n", + "After hill transform: 0.9531672654247195\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,372.52\n", + "Adstocked value: 678,372.86\n", + "Saturated value: 0.6994\n", + "Final response: 99955.3657\n", + "Raw spend: 678372.522807445\n", + "After adstock: 678372.8561407784\n", + "After hill transform: 0.6994405951987251\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,774.40\n", + "Adstocked value: 97,774.74\n", + "Saturated value: 0.9790\n", + "Final response: 65767.8329\n", + "Raw spend: 97774.40464240189\n", + "After adstock: 97774.73797573522\n", + "After hill transform: 0.9790444189494515\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,167.29\n", + "Adstocked value: 76,167.46\n", + "Saturated value: 0.9968\n", + "Final response: 27893.5344\n", + "Raw spend: 76167.28512303434\n", + "After adstock: 76167.46159362257\n", + "After hill transform: 0.9968245582330167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225279899\n", + "After adstock: 455904.44475021213\n", + "After hill transform: 0.9531672654247152\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,372.52\n", + "Adstocked value: 678,372.86\n", + "Saturated value: 0.6994\n", + "Final response: 99955.3657\n", + "Raw spend: 678372.5228074599\n", + "After adstock: 678372.8561407933\n", + "After hill transform: 0.6994405951987278\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,774.40\n", + "Adstocked value: 97,774.74\n", + "Saturated value: 0.9790\n", + "Final response: 65767.8329\n", + "Raw spend: 97774.40464240189\n", + "After adstock: 97774.73797573522\n", + "After hill transform: 0.9790444189494515\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,167.29\n", + "Adstocked value: 76,167.46\n", + "Saturated value: 0.9968\n", + "Final response: 27893.5344\n", + "Raw spend: 76167.28512303434\n", + "After adstock: 76167.46159362257\n", + "After hill transform: 0.9968245582330167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225279899\n", + "After adstock: 455904.44475021213\n", + "After hill transform: 0.9531672654247152\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,372.52\n", + "Adstocked value: 678,372.86\n", + "Saturated value: 0.6994\n", + "Final response: 99955.3657\n", + "Raw spend: 678372.522807445\n", + "After adstock: 678372.8561407784\n", + "After hill transform: 0.6994405951987251\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,774.40\n", + "Adstocked value: 97,774.74\n", + "Saturated value: 0.9790\n", + "Final response: 65767.8329\n", + "Raw spend: 97774.40464241679\n", + "After adstock: 97774.73797575012\n", + "After hill transform: 0.9790444189494597\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,167.29\n", + "Adstocked value: 76,167.46\n", + "Saturated value: 0.9968\n", + "Final response: 27893.5344\n", + "Raw spend: 76167.28512303434\n", + "After adstock: 76167.46159362257\n", + "After hill transform: 0.9968245582330167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225279899\n", + "After adstock: 455904.44475021213\n", + "After hill transform: 0.9531672654247152\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,372.52\n", + "Adstocked value: 678,372.86\n", + "Saturated value: 0.6994\n", + "Final response: 99955.3657\n", + "Raw spend: 678372.522807445\n", + "After adstock: 678372.8561407784\n", + "After hill transform: 0.6994405951987251\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,774.40\n", + "Adstocked value: 97,774.74\n", + "Saturated value: 0.9790\n", + "Final response: 65767.8329\n", + "Raw spend: 97774.40464240189\n", + "After adstock: 97774.73797573522\n", + "After hill transform: 0.9790444189494515\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,167.29\n", + "Adstocked value: 76,167.46\n", + "Saturated value: 0.9968\n", + "Final response: 27893.5344\n", + "Raw spend: 76167.28512304924\n", + "After adstock: 76167.46159363748\n", + "After hill transform: 0.9968245582330184\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225279899\n", + "After adstock: 455904.44475021213\n", + "After hill transform: 0.9531672654247152\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,372.52\n", + "Adstocked value: 678,372.86\n", + "Saturated value: 0.6994\n", + "Final response: 99955.3657\n", + "Raw spend: 678372.522807445\n", + "After adstock: 678372.8561407784\n", + "After hill transform: 0.6994405951987251\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,774.40\n", + "Adstocked value: 97,774.74\n", + "Saturated value: 0.9790\n", + "Final response: 65767.8329\n", + "Raw spend: 97774.40464240189\n", + "After adstock: 97774.73797573522\n", + "After hill transform: 0.9790444189494515\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,167.29\n", + "Adstocked value: 76,167.46\n", + "Saturated value: 0.9968\n", + "Final response: 27893.5344\n", + "Raw spend: 76167.28512303434\n", + "After adstock: 76167.46159362257\n", + "After hill transform: 0.9968245582330167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225280048\n", + "After adstock: 455904.44475022703\n", + "After hill transform: 0.9531672654247195\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,372.52\n", + "Adstocked value: 678,372.86\n", + "Saturated value: 0.6994\n", + "Final response: 99955.3657\n", + "Raw spend: 678372.522807445\n", + "After adstock: 678372.8561407784\n", + "After hill transform: 0.6994405951987251\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,774.40\n", + "Adstocked value: 97,774.74\n", + "Saturated value: 0.9790\n", + "Final response: 65767.8329\n", + "Raw spend: 97774.40464240189\n", + "After adstock: 97774.73797573522\n", + "After hill transform: 0.9790444189494515\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,167.29\n", + "Adstocked value: 76,167.46\n", + "Saturated value: 0.9968\n", + "Final response: 27893.5344\n", + "Raw spend: 76167.28512303434\n", + "After adstock: 76167.46159362257\n", + "After hill transform: 0.9968245582330167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225279899\n", + "After adstock: 455904.44475021213\n", + "After hill transform: 0.9531672654247152\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,372.52\n", + "Adstocked value: 678,372.86\n", + "Saturated value: 0.6994\n", + "Final response: 99955.3657\n", + "Raw spend: 678372.5228074599\n", + "After adstock: 678372.8561407933\n", + "After hill transform: 0.6994405951987278\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,774.40\n", + "Adstocked value: 97,774.74\n", + "Saturated value: 0.9790\n", + "Final response: 65767.8329\n", + "Raw spend: 97774.40464240189\n", + "After adstock: 97774.73797573522\n", + "After hill transform: 0.9790444189494515\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,167.29\n", + "Adstocked value: 76,167.46\n", + "Saturated value: 0.9968\n", + "Final response: 27893.5344\n", + "Raw spend: 76167.28512303434\n", + "After adstock: 76167.46159362257\n", + "After hill transform: 0.9968245582330167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225279899\n", + "After adstock: 455904.44475021213\n", + "After hill transform: 0.9531672654247152\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,372.52\n", + "Adstocked value: 678,372.86\n", + "Saturated value: 0.6994\n", + "Final response: 99955.3657\n", + "Raw spend: 678372.522807445\n", + "After adstock: 678372.8561407784\n", + "After hill transform: 0.6994405951987251\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,774.40\n", + "Adstocked value: 97,774.74\n", + "Saturated value: 0.9790\n", + "Final response: 65767.8329\n", + "Raw spend: 97774.40464241679\n", + "After adstock: 97774.73797575012\n", + "After hill transform: 0.9790444189494597\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,167.29\n", + "Adstocked value: 76,167.46\n", + "Saturated value: 0.9968\n", + "Final response: 27893.5344\n", + "Raw spend: 76167.28512303434\n", + "After adstock: 76167.46159362257\n", + "After hill transform: 0.9968245582330167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225279899\n", + "After adstock: 455904.44475021213\n", + "After hill transform: 0.9531672654247152\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,372.52\n", + "Adstocked value: 678,372.86\n", + "Saturated value: 0.6994\n", + "Final response: 99955.3657\n", + "Raw spend: 678372.522807445\n", + "After adstock: 678372.8561407784\n", + "After hill transform: 0.6994405951987251\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 97,774.40\n", + "Adstocked value: 97,774.74\n", + "Saturated value: 0.9790\n", + "Final response: 65767.8329\n", + "Raw spend: 97774.40464240189\n", + "After adstock: 97774.73797573522\n", + "After hill transform: 0.9790444189494515\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 76,167.29\n", + "Adstocked value: 76,167.46\n", + "Saturated value: 0.9968\n", + "Final response: 27893.5344\n", + "Raw spend: 76167.28512304924\n", + "After adstock: 76167.46159363748\n", + "After hill transform: 0.9968245582330184\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,070.15\n", + "Adstocked value: 678,070.48\n", + "Saturated value: 0.6994\n", + "Final response: 99947.5101\n", + "Raw spend: 678070.1489788162\n", + "After adstock: 678070.4823121496\n", + "After hill transform: 0.6993856250001123\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 101,162.23\n", + "Adstocked value: 101,162.57\n", + "Saturated value: 0.9808\n", + "Final response: 65886.2524\n", + "Raw spend: 101162.23462013515\n", + "After adstock: 101162.56795346848\n", + "After hill transform: 0.9808072561824519\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 73,213.13\n", + "Adstocked value: 73,213.31\n", + "Saturated value: 0.9965\n", + "Final response: 27883.2602\n", + "Raw spend: 73213.13031435366\n", + "After adstock: 73213.3067849419\n", + "After hill transform: 0.9964573896804574\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,070.15\n", + "Adstocked value: 678,070.48\n", + "Saturated value: 0.6994\n", + "Final response: 99947.5101\n", + "Raw spend: 678070.1489788162\n", + "After adstock: 678070.4823121496\n", + "After hill transform: 0.6993856250001123\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 101,162.23\n", + "Adstocked value: 101,162.57\n", + "Saturated value: 0.9808\n", + "Final response: 65886.2524\n", + "Raw spend: 101162.23462013515\n", + "After adstock: 101162.56795346848\n", + "After hill transform: 0.9808072561824519\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 73,213.13\n", + "Adstocked value: 73,213.31\n", + "Saturated value: 0.9965\n", + "Final response: 27883.2602\n", + "Raw spend: 73213.13031435366\n", + "After adstock: 73213.3067849419\n", + "After hill transform: 0.9964573896804574\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,070.15\n", + "Adstocked value: 678,070.48\n", + "Saturated value: 0.6994\n", + "Final response: 99947.5101\n", + "Raw spend: 678070.1489788162\n", + "After adstock: 678070.4823121496\n", + "After hill transform: 0.6993856250001123\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 101,162.23\n", + "Adstocked value: 101,162.57\n", + "Saturated value: 0.9808\n", + "Final response: 65886.2524\n", + "Raw spend: 101162.23462013515\n", + "After adstock: 101162.56795346848\n", + "After hill transform: 0.9808072561824519\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 73,213.13\n", + "Adstocked value: 73,213.31\n", + "Saturated value: 0.9965\n", + "Final response: 27883.2602\n", + "Raw spend: 73213.13031435366\n", + "After adstock: 73213.3067849419\n", + "After hill transform: 0.9964573896804574\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,070.15\n", + "Adstocked value: 678,070.48\n", + "Saturated value: 0.6994\n", + "Final response: 99947.5101\n", + "Raw spend: 678070.1489788311\n", + "After adstock: 678070.4823121645\n", + "After hill transform: 0.6993856250001149\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 101,162.23\n", + "Adstocked value: 101,162.57\n", + "Saturated value: 0.9808\n", + "Final response: 65886.2524\n", + "Raw spend: 101162.23462013515\n", + "After adstock: 101162.56795346848\n", + "After hill transform: 0.9808072561824519\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 73,213.13\n", + "Adstocked value: 73,213.31\n", + "Saturated value: 0.9965\n", + "Final response: 27883.2602\n", + "Raw spend: 73213.13031435366\n", + "After adstock: 73213.3067849419\n", + "After hill transform: 0.9964573896804574\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,070.15\n", + "Adstocked value: 678,070.48\n", + "Saturated value: 0.6994\n", + "Final response: 99947.5101\n", + "Raw spend: 678070.1489788162\n", + "After adstock: 678070.4823121496\n", + "After hill transform: 0.6993856250001123\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 101,162.23\n", + "Adstocked value: 101,162.57\n", + "Saturated value: 0.9808\n", + "Final response: 65886.2524\n", + "Raw spend: 101162.23462015005\n", + "After adstock: 101162.56795348338\n", + "After hill transform: 0.9808072561824592\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 73,213.13\n", + "Adstocked value: 73,213.31\n", + "Saturated value: 0.9965\n", + "Final response: 27883.2602\n", + "Raw spend: 73213.13031435366\n", + "After adstock: 73213.3067849419\n", + "After hill transform: 0.9964573896804574\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,070.15\n", + "Adstocked value: 678,070.48\n", + "Saturated value: 0.6994\n", + "Final response: 99947.5101\n", + "Raw spend: 678070.1489788162\n", + "After adstock: 678070.4823121496\n", + "After hill transform: 0.6993856250001123\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 101,162.23\n", + "Adstocked value: 101,162.57\n", + "Saturated value: 0.9808\n", + "Final response: 65886.2524\n", + "Raw spend: 101162.23462013515\n", + "After adstock: 101162.56795346848\n", + "After hill transform: 0.9808072561824519\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 73,213.13\n", + "Adstocked value: 73,213.31\n", + "Saturated value: 0.9965\n", + "Final response: 27883.2602\n", + "Raw spend: 73213.13031436857\n", + "After adstock: 73213.3067849568\n", + "After hill transform: 0.9964573896804594\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,070.15\n", + "Adstocked value: 678,070.48\n", + "Saturated value: 0.6994\n", + "Final response: 99947.5101\n", + "Raw spend: 678070.1489788162\n", + "After adstock: 678070.4823121496\n", + "After hill transform: 0.6993856250001123\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 101,162.23\n", + "Adstocked value: 101,162.57\n", + "Saturated value: 0.9808\n", + "Final response: 65886.2524\n", + "Raw spend: 101162.23462013515\n", + "After adstock: 101162.56795346848\n", + "After hill transform: 0.9808072561824519\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 73,213.13\n", + "Adstocked value: 73,213.31\n", + "Saturated value: 0.9965\n", + "Final response: 27883.2602\n", + "Raw spend: 73213.13031435366\n", + "After adstock: 73213.3067849419\n", + "After hill transform: 0.9964573896804574\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,070.15\n", + "Adstocked value: 678,070.48\n", + "Saturated value: 0.6994\n", + "Final response: 99947.5101\n", + "Raw spend: 678070.1489788162\n", + "After adstock: 678070.4823121496\n", + "After hill transform: 0.6993856250001123\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 101,162.23\n", + "Adstocked value: 101,162.57\n", + "Saturated value: 0.9808\n", + "Final response: 65886.2524\n", + "Raw spend: 101162.23462013515\n", + "After adstock: 101162.56795346848\n", + "After hill transform: 0.9808072561824519\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 73,213.13\n", + "Adstocked value: 73,213.31\n", + "Saturated value: 0.9965\n", + "Final response: 27883.2602\n", + "Raw spend: 73213.13031435366\n", + "After adstock: 73213.3067849419\n", + "After hill transform: 0.9964573896804574\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,070.15\n", + "Adstocked value: 678,070.48\n", + "Saturated value: 0.6994\n", + "Final response: 99947.5101\n", + "Raw spend: 678070.1489788311\n", + "After adstock: 678070.4823121645\n", + "After hill transform: 0.6993856250001149\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 101,162.23\n", + "Adstocked value: 101,162.57\n", + "Saturated value: 0.9808\n", + "Final response: 65886.2524\n", + "Raw spend: 101162.23462013515\n", + "After adstock: 101162.56795346848\n", + "After hill transform: 0.9808072561824519\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 73,213.13\n", + "Adstocked value: 73,213.31\n", + "Saturated value: 0.9965\n", + "Final response: 27883.2602\n", + "Raw spend: 73213.13031435366\n", + "After adstock: 73213.3067849419\n", + "After hill transform: 0.9964573896804574\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,070.15\n", + "Adstocked value: 678,070.48\n", + "Saturated value: 0.6994\n", + "Final response: 99947.5101\n", + "Raw spend: 678070.1489788162\n", + "After adstock: 678070.4823121496\n", + "After hill transform: 0.6993856250001123\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 101,162.23\n", + "Adstocked value: 101,162.57\n", + "Saturated value: 0.9808\n", + "Final response: 65886.2524\n", + "Raw spend: 101162.23462015005\n", + "After adstock: 101162.56795348338\n", + "After hill transform: 0.9808072561824592\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 73,213.13\n", + "Adstocked value: 73,213.31\n", + "Saturated value: 0.9965\n", + "Final response: 27883.2602\n", + "Raw spend: 73213.13031435366\n", + "After adstock: 73213.3067849419\n", + "After hill transform: 0.9964573896804574\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,070.15\n", + "Adstocked value: 678,070.48\n", + "Saturated value: 0.6994\n", + "Final response: 99947.5101\n", + "Raw spend: 678070.1489788162\n", + "After adstock: 678070.4823121496\n", + "After hill transform: 0.6993856250001123\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 101,162.23\n", + "Adstocked value: 101,162.57\n", + "Saturated value: 0.9808\n", + "Final response: 65886.2524\n", + "Raw spend: 101162.23462013515\n", + "After adstock: 101162.56795346848\n", + "After hill transform: 0.9808072561824519\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 73,213.13\n", + "Adstocked value: 73,213.31\n", + "Saturated value: 0.9965\n", + "Final response: 27883.2602\n", + "Raw spend: 73213.13031436857\n", + "After adstock: 73213.3067849568\n", + "After hill transform: 0.9964573896804594\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 677,540.00\n", + "Adstocked value: 677,540.34\n", + "Saturated value: 0.6993\n", + "Final response: 99933.7265\n", + "Raw spend: 677540.0044756781\n", + "After adstock: 677540.3378090115\n", + "After hill transform: 0.6992891740803304\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 67,186.20\n", + "Adstocked value: 67,186.37\n", + "Saturated value: 0.9955\n", + "Final response: 27856.6896\n", + "Raw spend: 67186.19646785047\n", + "After adstock: 67186.37293843871\n", + "After hill transform: 0.9955078437366206\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 677,540.00\n", + "Adstocked value: 677,540.34\n", + "Saturated value: 0.6993\n", + "Final response: 99933.7265\n", + "Raw spend: 677540.0044756781\n", + "After adstock: 677540.3378090115\n", + "After hill transform: 0.6992891740803304\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 67,186.20\n", + "Adstocked value: 67,186.37\n", + "Saturated value: 0.9955\n", + "Final response: 27856.6896\n", + "Raw spend: 67186.19646785047\n", + "After adstock: 67186.37293843871\n", + "After hill transform: 0.9955078437366206\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 677,540.00\n", + "Adstocked value: 677,540.34\n", + "Saturated value: 0.6993\n", + "Final response: 99933.7265\n", + "Raw spend: 677540.0044756781\n", + "After adstock: 677540.3378090115\n", + "After hill transform: 0.6992891740803304\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 67,186.20\n", + "Adstocked value: 67,186.37\n", + "Saturated value: 0.9955\n", + "Final response: 27856.6896\n", + "Raw spend: 67186.19646785047\n", + "After adstock: 67186.37293843871\n", + "After hill transform: 0.9955078437366206\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 677,540.00\n", + "Adstocked value: 677,540.34\n", + "Saturated value: 0.6993\n", + "Final response: 99933.7265\n", + "Raw spend: 677540.004475693\n", + "After adstock: 677540.3378090264\n", + "After hill transform: 0.6992891740803331\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 67,186.20\n", + "Adstocked value: 67,186.37\n", + "Saturated value: 0.9955\n", + "Final response: 27856.6896\n", + "Raw spend: 67186.19646785047\n", + "After adstock: 67186.37293843871\n", + "After hill transform: 0.9955078437366206\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 677,540.00\n", + "Adstocked value: 677,540.34\n", + "Saturated value: 0.6993\n", + "Final response: 99933.7265\n", + "Raw spend: 677540.0044756781\n", + "After adstock: 677540.3378090115\n", + "After hill transform: 0.6992891740803304\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 67,186.20\n", + "Adstocked value: 67,186.37\n", + "Saturated value: 0.9955\n", + "Final response: 27856.6896\n", + "Raw spend: 67186.19646785047\n", + "After adstock: 67186.37293843871\n", + "After hill transform: 0.9955078437366206\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 677,540.00\n", + "Adstocked value: 677,540.34\n", + "Saturated value: 0.6993\n", + "Final response: 99933.7265\n", + "Raw spend: 677540.0044756781\n", + "After adstock: 677540.3378090115\n", + "After hill transform: 0.6992891740803304\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 67,186.20\n", + "Adstocked value: 67,186.37\n", + "Saturated value: 0.9955\n", + "Final response: 27856.6896\n", + "Raw spend: 67186.19646786537\n", + "After adstock: 67186.37293845361\n", + "After hill transform: 0.9955078437366233\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 677,540.00\n", + "Adstocked value: 677,540.34\n", + "Saturated value: 0.6993\n", + "Final response: 99933.7265\n", + "Raw spend: 677540.0044756781\n", + "After adstock: 677540.3378090115\n", + "After hill transform: 0.6992891740803304\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 67,186.20\n", + "Adstocked value: 67,186.37\n", + "Saturated value: 0.9955\n", + "Final response: 27856.6896\n", + "Raw spend: 67186.19646785047\n", + "After adstock: 67186.37293843871\n", + "After hill transform: 0.9955078437366206\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 677,540.00\n", + "Adstocked value: 677,540.34\n", + "Saturated value: 0.6993\n", + "Final response: 99933.7265\n", + "Raw spend: 677540.0044756781\n", + "After adstock: 677540.3378090115\n", + "After hill transform: 0.6992891740803304\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 67,186.20\n", + "Adstocked value: 67,186.37\n", + "Saturated value: 0.9955\n", + "Final response: 27856.6896\n", + "Raw spend: 67186.19646785047\n", + "After adstock: 67186.37293843871\n", + "After hill transform: 0.9955078437366206\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 677,540.00\n", + "Adstocked value: 677,540.34\n", + "Saturated value: 0.6993\n", + "Final response: 99933.7265\n", + "Raw spend: 677540.004475693\n", + "After adstock: 677540.3378090264\n", + "After hill transform: 0.6992891740803331\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 67,186.20\n", + "Adstocked value: 67,186.37\n", + "Saturated value: 0.9955\n", + "Final response: 27856.6896\n", + "Raw spend: 67186.19646785047\n", + "After adstock: 67186.37293843871\n", + "After hill transform: 0.9955078437366206\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 677,540.00\n", + "Adstocked value: 677,540.34\n", + "Saturated value: 0.6993\n", + "Final response: 99933.7265\n", + "Raw spend: 677540.0044756781\n", + "After adstock: 677540.3378090115\n", + "After hill transform: 0.6992891740803304\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 67,186.20\n", + "Adstocked value: 67,186.37\n", + "Saturated value: 0.9955\n", + "Final response: 27856.6896\n", + "Raw spend: 67186.19646785047\n", + "After adstock: 67186.37293843871\n", + "After hill transform: 0.9955078437366206\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 677,540.00\n", + "Adstocked value: 677,540.34\n", + "Saturated value: 0.6993\n", + "Final response: 99933.7265\n", + "Raw spend: 677540.0044756781\n", + "After adstock: 677540.3378090115\n", + "After hill transform: 0.6992891740803304\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 67,186.20\n", + "Adstocked value: 67,186.37\n", + "Saturated value: 0.9955\n", + "Final response: 27856.6896\n", + "Raw spend: 67186.19646786537\n", + "After adstock: 67186.37293845361\n", + "After hill transform: 0.9955078437366233\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225279535\n", + "After adstock: 455904.44475017575\n", + "After hill transform: 0.9531672654247044\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 677,593.94\n", + "Adstocked value: 677,594.28\n", + "Saturated value: 0.6993\n", + "Final response: 99935.1295\n", + "Raw spend: 677593.9424708253\n", + "After adstock: 677594.2758041586\n", + "After hill transform: 0.6992989914499788\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522809568\n", + "After adstock: 107986.09856142901\n", + "After hill transform: 0.9837883468768687\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 67,133.62\n", + "Adstocked value: 67,133.80\n", + "Saturated value: 0.9955\n", + "Final response: 27856.4175\n", + "Raw spend: 67133.62280616566\n", + "After adstock: 67133.7992767539\n", + "After hill transform: 0.9954981175214548\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225279535\n", + "After adstock: 455904.44475017575\n", + "After hill transform: 0.9531672654247044\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 677,593.94\n", + "Adstocked value: 677,594.28\n", + "Saturated value: 0.6993\n", + "Final response: 99935.1295\n", + "Raw spend: 677593.9424708253\n", + "After adstock: 677594.2758041586\n", + "After hill transform: 0.6992989914499788\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522809568\n", + "After adstock: 107986.09856142901\n", + "After hill transform: 0.9837883468768687\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 67,133.62\n", + "Adstocked value: 67,133.80\n", + "Saturated value: 0.9955\n", + "Final response: 27856.4175\n", + "Raw spend: 67133.62280616566\n", + "After adstock: 67133.7992767539\n", + "After hill transform: 0.9954981175214548\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225279684\n", + "After adstock: 455904.44475019065\n", + "After hill transform: 0.9531672654247089\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 677,593.94\n", + "Adstocked value: 677,594.28\n", + "Saturated value: 0.6993\n", + "Final response: 99935.1295\n", + "Raw spend: 677593.9424708253\n", + "After adstock: 677594.2758041586\n", + "After hill transform: 0.6992989914499788\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522809568\n", + "After adstock: 107986.09856142901\n", + "After hill transform: 0.9837883468768687\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 67,133.62\n", + "Adstocked value: 67,133.80\n", + "Saturated value: 0.9955\n", + "Final response: 27856.4175\n", + "Raw spend: 67133.62280616566\n", + "After adstock: 67133.7992767539\n", + "After hill transform: 0.9954981175214548\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225279535\n", + "After adstock: 455904.44475017575\n", + "After hill transform: 0.9531672654247044\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 677,593.94\n", + "Adstocked value: 677,594.28\n", + "Saturated value: 0.6993\n", + "Final response: 99935.1295\n", + "Raw spend: 677593.9424708402\n", + "After adstock: 677594.2758041736\n", + "After hill transform: 0.6992989914499816\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522809568\n", + "After adstock: 107986.09856142901\n", + "After hill transform: 0.9837883468768687\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 67,133.62\n", + "Adstocked value: 67,133.80\n", + "Saturated value: 0.9955\n", + "Final response: 27856.4175\n", + "Raw spend: 67133.62280616566\n", + "After adstock: 67133.7992767539\n", + "After hill transform: 0.9954981175214548\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225279535\n", + "After adstock: 455904.44475017575\n", + "After hill transform: 0.9531672654247044\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 677,593.94\n", + "Adstocked value: 677,594.28\n", + "Saturated value: 0.6993\n", + "Final response: 99935.1295\n", + "Raw spend: 677593.9424708253\n", + "After adstock: 677594.2758041586\n", + "After hill transform: 0.6992989914499788\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522811058\n", + "After adstock: 107986.09856144391\n", + "After hill transform: 0.9837883468768746\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 67,133.62\n", + "Adstocked value: 67,133.80\n", + "Saturated value: 0.9955\n", + "Final response: 27856.4175\n", + "Raw spend: 67133.62280616566\n", + "After adstock: 67133.7992767539\n", + "After hill transform: 0.9954981175214548\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225279535\n", + "After adstock: 455904.44475017575\n", + "After hill transform: 0.9531672654247044\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 677,593.94\n", + "Adstocked value: 677,594.28\n", + "Saturated value: 0.6993\n", + "Final response: 99935.1295\n", + "Raw spend: 677593.9424708253\n", + "After adstock: 677594.2758041586\n", + "After hill transform: 0.6992989914499788\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522809568\n", + "After adstock: 107986.09856142901\n", + "After hill transform: 0.9837883468768687\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 67,133.62\n", + "Adstocked value: 67,133.80\n", + "Saturated value: 0.9955\n", + "Final response: 27856.4175\n", + "Raw spend: 67133.62280618056\n", + "After adstock: 67133.7992767688\n", + "After hill transform: 0.9954981175214576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225279535\n", + "After adstock: 455904.44475017575\n", + "After hill transform: 0.9531672654247044\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 677,593.94\n", + "Adstocked value: 677,594.28\n", + "Saturated value: 0.6993\n", + "Final response: 99935.1295\n", + "Raw spend: 677593.9424708253\n", + "After adstock: 677594.2758041586\n", + "After hill transform: 0.6992989914499788\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522809568\n", + "After adstock: 107986.09856142901\n", + "After hill transform: 0.9837883468768687\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 67,133.62\n", + "Adstocked value: 67,133.80\n", + "Saturated value: 0.9955\n", + "Final response: 27856.4175\n", + "Raw spend: 67133.62280616566\n", + "After adstock: 67133.7992767539\n", + "After hill transform: 0.9954981175214548\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225279684\n", + "After adstock: 455904.44475019065\n", + "After hill transform: 0.9531672654247089\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 677,593.94\n", + "Adstocked value: 677,594.28\n", + "Saturated value: 0.6993\n", + "Final response: 99935.1295\n", + "Raw spend: 677593.9424708253\n", + "After adstock: 677594.2758041586\n", + "After hill transform: 0.6992989914499788\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522809568\n", + "After adstock: 107986.09856142901\n", + "After hill transform: 0.9837883468768687\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 67,133.62\n", + "Adstocked value: 67,133.80\n", + "Saturated value: 0.9955\n", + "Final response: 27856.4175\n", + "Raw spend: 67133.62280616566\n", + "After adstock: 67133.7992767539\n", + "After hill transform: 0.9954981175214548\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225279535\n", + "After adstock: 455904.44475017575\n", + "After hill transform: 0.9531672654247044\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 677,593.94\n", + "Adstocked value: 677,594.28\n", + "Saturated value: 0.6993\n", + "Final response: 99935.1295\n", + "Raw spend: 677593.9424708402\n", + "After adstock: 677594.2758041736\n", + "After hill transform: 0.6992989914499816\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522809568\n", + "After adstock: 107986.09856142901\n", + "After hill transform: 0.9837883468768687\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 67,133.62\n", + "Adstocked value: 67,133.80\n", + "Saturated value: 0.9955\n", + "Final response: 27856.4175\n", + "Raw spend: 67133.62280616566\n", + "After adstock: 67133.7992767539\n", + "After hill transform: 0.9954981175214548\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225279535\n", + "After adstock: 455904.44475017575\n", + "After hill transform: 0.9531672654247044\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 677,593.94\n", + "Adstocked value: 677,594.28\n", + "Saturated value: 0.6993\n", + "Final response: 99935.1295\n", + "Raw spend: 677593.9424708253\n", + "After adstock: 677594.2758041586\n", + "After hill transform: 0.6992989914499788\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522811058\n", + "After adstock: 107986.09856144391\n", + "After hill transform: 0.9837883468768746\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 67,133.62\n", + "Adstocked value: 67,133.80\n", + "Saturated value: 0.9955\n", + "Final response: 27856.4175\n", + "Raw spend: 67133.62280616566\n", + "After adstock: 67133.7992767539\n", + "After hill transform: 0.9954981175214548\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225279535\n", + "After adstock: 455904.44475017575\n", + "After hill transform: 0.9531672654247044\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 677,593.94\n", + "Adstocked value: 677,594.28\n", + "Saturated value: 0.6993\n", + "Final response: 99935.1295\n", + "Raw spend: 677593.9424708253\n", + "After adstock: 677594.2758041586\n", + "After hill transform: 0.6992989914499788\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522809568\n", + "After adstock: 107986.09856142901\n", + "After hill transform: 0.9837883468768687\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 67,133.62\n", + "Adstocked value: 67,133.80\n", + "Saturated value: 0.9955\n", + "Final response: 27856.4175\n", + "Raw spend: 67133.62280618056\n", + "After adstock: 67133.7992767688\n", + "After hill transform: 0.9954981175214576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,126.60\n", + "Adstocked value: 678,126.93\n", + "Saturated value: 0.6994\n", + "Final response: 99948.9770\n", + "Raw spend: 678126.600079302\n", + "After adstock: 678126.9334126353\n", + "After hill transform: 0.6993958898516598\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,614.43\n", + "Adstocked value: 66,614.61\n", + "Saturated value: 0.9954\n", + "Final response: 27853.6862\n", + "Raw spend: 66614.4327679558\n", + "After adstock: 66614.60923854404\n", + "After hill transform: 0.9954005132247026\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,126.60\n", + "Adstocked value: 678,126.93\n", + "Saturated value: 0.6994\n", + "Final response: 99948.9770\n", + "Raw spend: 678126.600079302\n", + "After adstock: 678126.9334126353\n", + "After hill transform: 0.6993958898516598\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,614.43\n", + "Adstocked value: 66,614.61\n", + "Saturated value: 0.9954\n", + "Final response: 27853.6862\n", + "Raw spend: 66614.4327679558\n", + "After adstock: 66614.60923854404\n", + "After hill transform: 0.9954005132247026\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,126.60\n", + "Adstocked value: 678,126.93\n", + "Saturated value: 0.6994\n", + "Final response: 99948.9770\n", + "Raw spend: 678126.600079302\n", + "After adstock: 678126.9334126353\n", + "After hill transform: 0.6993958898516598\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,614.43\n", + "Adstocked value: 66,614.61\n", + "Saturated value: 0.9954\n", + "Final response: 27853.6862\n", + "Raw spend: 66614.4327679558\n", + "After adstock: 66614.60923854404\n", + "After hill transform: 0.9954005132247026\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,126.60\n", + "Adstocked value: 678,126.93\n", + "Saturated value: 0.6994\n", + "Final response: 99948.9770\n", + "Raw spend: 678126.6000793169\n", + "After adstock: 678126.9334126503\n", + "After hill transform: 0.6993958898516625\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,614.43\n", + "Adstocked value: 66,614.61\n", + "Saturated value: 0.9954\n", + "Final response: 27853.6862\n", + "Raw spend: 66614.4327679558\n", + "After adstock: 66614.60923854404\n", + "After hill transform: 0.9954005132247026\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,126.60\n", + "Adstocked value: 678,126.93\n", + "Saturated value: 0.6994\n", + "Final response: 99948.9770\n", + "Raw spend: 678126.600079302\n", + "After adstock: 678126.9334126353\n", + "After hill transform: 0.6993958898516598\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,614.43\n", + "Adstocked value: 66,614.61\n", + "Saturated value: 0.9954\n", + "Final response: 27853.6862\n", + "Raw spend: 66614.4327679558\n", + "After adstock: 66614.60923854404\n", + "After hill transform: 0.9954005132247026\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,126.60\n", + "Adstocked value: 678,126.93\n", + "Saturated value: 0.6994\n", + "Final response: 99948.9770\n", + "Raw spend: 678126.600079302\n", + "After adstock: 678126.9334126353\n", + "After hill transform: 0.6993958898516598\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,614.43\n", + "Adstocked value: 66,614.61\n", + "Saturated value: 0.9954\n", + "Final response: 27853.6862\n", + "Raw spend: 66614.4327679707\n", + "After adstock: 66614.60923855894\n", + "After hill transform: 0.9954005132247054\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,126.60\n", + "Adstocked value: 678,126.93\n", + "Saturated value: 0.6994\n", + "Final response: 99948.9770\n", + "Raw spend: 678126.600079302\n", + "After adstock: 678126.9334126353\n", + "After hill transform: 0.6993958898516598\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,614.43\n", + "Adstocked value: 66,614.61\n", + "Saturated value: 0.9954\n", + "Final response: 27853.6862\n", + "Raw spend: 66614.4327679558\n", + "After adstock: 66614.60923854404\n", + "After hill transform: 0.9954005132247026\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,126.60\n", + "Adstocked value: 678,126.93\n", + "Saturated value: 0.6994\n", + "Final response: 99948.9770\n", + "Raw spend: 678126.600079302\n", + "After adstock: 678126.9334126353\n", + "After hill transform: 0.6993958898516598\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,614.43\n", + "Adstocked value: 66,614.61\n", + "Saturated value: 0.9954\n", + "Final response: 27853.6862\n", + "Raw spend: 66614.4327679558\n", + "After adstock: 66614.60923854404\n", + "After hill transform: 0.9954005132247026\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,126.60\n", + "Adstocked value: 678,126.93\n", + "Saturated value: 0.6994\n", + "Final response: 99948.9770\n", + "Raw spend: 678126.6000793169\n", + "After adstock: 678126.9334126503\n", + "After hill transform: 0.6993958898516625\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,614.43\n", + "Adstocked value: 66,614.61\n", + "Saturated value: 0.9954\n", + "Final response: 27853.6862\n", + "Raw spend: 66614.4327679558\n", + "After adstock: 66614.60923854404\n", + "After hill transform: 0.9954005132247026\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,126.60\n", + "Adstocked value: 678,126.93\n", + "Saturated value: 0.6994\n", + "Final response: 99948.9770\n", + "Raw spend: 678126.600079302\n", + "After adstock: 678126.9334126353\n", + "After hill transform: 0.6993958898516598\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,614.43\n", + "Adstocked value: 66,614.61\n", + "Saturated value: 0.9954\n", + "Final response: 27853.6862\n", + "Raw spend: 66614.4327679558\n", + "After adstock: 66614.60923854404\n", + "After hill transform: 0.9954005132247026\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,126.60\n", + "Adstocked value: 678,126.93\n", + "Saturated value: 0.6994\n", + "Final response: 99948.9770\n", + "Raw spend: 678126.600079302\n", + "After adstock: 678126.9334126353\n", + "After hill transform: 0.6993958898516598\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,614.43\n", + "Adstocked value: 66,614.61\n", + "Saturated value: 0.9954\n", + "Final response: 27853.6862\n", + "Raw spend: 66614.4327679707\n", + "After adstock: 66614.60923855894\n", + "After hill transform: 0.9954005132247054\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252802644\n", + "After adstock: 455904.4447502487\n", + "After hill transform: 0.9531672654247259\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,672.90\n", + "Adstocked value: 678,673.23\n", + "Saturated value: 0.6995\n", + "Final response: 99963.1652\n", + "Raw spend: 678672.8982882655\n", + "After adstock: 678673.2316215988\n", + "After hill transform: 0.6994951721799711\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652281244\n", + "After adstock: 107986.09856145772\n", + "After hill transform: 0.9837883468768799\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,081.95\n", + "Adstocked value: 66,082.12\n", + "Saturated value: 0.9953\n", + "Final response: 27850.8009\n", + "Raw spend: 66081.94818887199\n", + "After adstock: 66082.12465946023\n", + "After hill transform: 0.9952974017947077\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252802644\n", + "After adstock: 455904.4447502487\n", + "After hill transform: 0.9531672654247259\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,672.90\n", + "Adstocked value: 678,673.23\n", + "Saturated value: 0.6995\n", + "Final response: 99963.1652\n", + "Raw spend: 678672.8982882655\n", + "After adstock: 678673.2316215988\n", + "After hill transform: 0.6994951721799711\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652281244\n", + "After adstock: 107986.09856145772\n", + "After hill transform: 0.9837883468768799\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,081.95\n", + "Adstocked value: 66,082.12\n", + "Saturated value: 0.9953\n", + "Final response: 27850.8009\n", + "Raw spend: 66081.94818887199\n", + "After adstock: 66082.12465946023\n", + "After hill transform: 0.9952974017947077\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252804134\n", + "After adstock: 455904.4447502636\n", + "After hill transform: 0.9531672654247302\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,672.90\n", + "Adstocked value: 678,673.23\n", + "Saturated value: 0.6995\n", + "Final response: 99963.1652\n", + "Raw spend: 678672.8982882655\n", + "After adstock: 678673.2316215988\n", + "After hill transform: 0.6994951721799711\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652281244\n", + "After adstock: 107986.09856145772\n", + "After hill transform: 0.9837883468768799\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,081.95\n", + "Adstocked value: 66,082.12\n", + "Saturated value: 0.9953\n", + "Final response: 27850.8009\n", + "Raw spend: 66081.94818887199\n", + "After adstock: 66082.12465946023\n", + "After hill transform: 0.9952974017947077\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252802644\n", + "After adstock: 455904.4447502487\n", + "After hill transform: 0.9531672654247259\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,672.90\n", + "Adstocked value: 678,673.23\n", + "Saturated value: 0.6995\n", + "Final response: 99963.1652\n", + "Raw spend: 678672.8982882804\n", + "After adstock: 678673.2316216137\n", + "After hill transform: 0.6994951721799739\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652281244\n", + "After adstock: 107986.09856145772\n", + "After hill transform: 0.9837883468768799\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,081.95\n", + "Adstocked value: 66,082.12\n", + "Saturated value: 0.9953\n", + "Final response: 27850.8009\n", + "Raw spend: 66081.94818887199\n", + "After adstock: 66082.12465946023\n", + "After hill transform: 0.9952974017947077\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252802644\n", + "After adstock: 455904.4447502487\n", + "After hill transform: 0.9531672654247259\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,672.90\n", + "Adstocked value: 678,673.23\n", + "Saturated value: 0.6995\n", + "Final response: 99963.1652\n", + "Raw spend: 678672.8982882655\n", + "After adstock: 678673.2316215988\n", + "After hill transform: 0.6994951721799711\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652281393\n", + "After adstock: 107986.09856147262\n", + "After hill transform: 0.9837883468768857\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,081.95\n", + "Adstocked value: 66,082.12\n", + "Saturated value: 0.9953\n", + "Final response: 27850.8009\n", + "Raw spend: 66081.94818887199\n", + "After adstock: 66082.12465946023\n", + "After hill transform: 0.9952974017947077\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252802644\n", + "After adstock: 455904.4447502487\n", + "After hill transform: 0.9531672654247259\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,672.90\n", + "Adstocked value: 678,673.23\n", + "Saturated value: 0.6995\n", + "Final response: 99963.1652\n", + "Raw spend: 678672.8982882655\n", + "After adstock: 678673.2316215988\n", + "After hill transform: 0.6994951721799711\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652281244\n", + "After adstock: 107986.09856145772\n", + "After hill transform: 0.9837883468768799\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,081.95\n", + "Adstocked value: 66,082.12\n", + "Saturated value: 0.9953\n", + "Final response: 27850.8009\n", + "Raw spend: 66081.94818888689\n", + "After adstock: 66082.12465947513\n", + "After hill transform: 0.9952974017947107\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252802644\n", + "After adstock: 455904.4447502487\n", + "After hill transform: 0.9531672654247259\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,672.90\n", + "Adstocked value: 678,673.23\n", + "Saturated value: 0.6995\n", + "Final response: 99963.1652\n", + "Raw spend: 678672.8982882655\n", + "After adstock: 678673.2316215988\n", + "After hill transform: 0.6994951721799711\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652281244\n", + "After adstock: 107986.09856145772\n", + "After hill transform: 0.9837883468768799\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,081.95\n", + "Adstocked value: 66,082.12\n", + "Saturated value: 0.9953\n", + "Final response: 27850.8009\n", + "Raw spend: 66081.94818887199\n", + "After adstock: 66082.12465946023\n", + "After hill transform: 0.9952974017947077\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252804134\n", + "After adstock: 455904.4447502636\n", + "After hill transform: 0.9531672654247302\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,672.90\n", + "Adstocked value: 678,673.23\n", + "Saturated value: 0.6995\n", + "Final response: 99963.1652\n", + "Raw spend: 678672.8982882655\n", + "After adstock: 678673.2316215988\n", + "After hill transform: 0.6994951721799711\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652281244\n", + "After adstock: 107986.09856145772\n", + "After hill transform: 0.9837883468768799\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,081.95\n", + "Adstocked value: 66,082.12\n", + "Saturated value: 0.9953\n", + "Final response: 27850.8009\n", + "Raw spend: 66081.94818887199\n", + "After adstock: 66082.12465946023\n", + "After hill transform: 0.9952974017947077\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252802644\n", + "After adstock: 455904.4447502487\n", + "After hill transform: 0.9531672654247259\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,672.90\n", + "Adstocked value: 678,673.23\n", + "Saturated value: 0.6995\n", + "Final response: 99963.1652\n", + "Raw spend: 678672.8982882804\n", + "After adstock: 678673.2316216137\n", + "After hill transform: 0.6994951721799739\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652281244\n", + "After adstock: 107986.09856145772\n", + "After hill transform: 0.9837883468768799\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,081.95\n", + "Adstocked value: 66,082.12\n", + "Saturated value: 0.9953\n", + "Final response: 27850.8009\n", + "Raw spend: 66081.94818887199\n", + "After adstock: 66082.12465946023\n", + "After hill transform: 0.9952974017947077\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252802644\n", + "After adstock: 455904.4447502487\n", + "After hill transform: 0.9531672654247259\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,672.90\n", + "Adstocked value: 678,673.23\n", + "Saturated value: 0.6995\n", + "Final response: 99963.1652\n", + "Raw spend: 678672.8982882655\n", + "After adstock: 678673.2316215988\n", + "After hill transform: 0.6994951721799711\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652281393\n", + "After adstock: 107986.09856147262\n", + "After hill transform: 0.9837883468768857\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,081.95\n", + "Adstocked value: 66,082.12\n", + "Saturated value: 0.9953\n", + "Final response: 27850.8009\n", + "Raw spend: 66081.94818887199\n", + "After adstock: 66082.12465946023\n", + "After hill transform: 0.9952974017947077\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252802644\n", + "After adstock: 455904.4447502487\n", + "After hill transform: 0.9531672654247259\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 678,672.90\n", + "Adstocked value: 678,673.23\n", + "Saturated value: 0.6995\n", + "Final response: 99963.1652\n", + "Raw spend: 678672.8982882655\n", + "After adstock: 678673.2316215988\n", + "After hill transform: 0.6994951721799711\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652281244\n", + "After adstock: 107986.09856145772\n", + "After hill transform: 0.9837883468768799\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 66,081.95\n", + "Adstocked value: 66,082.12\n", + "Saturated value: 0.9953\n", + "Final response: 27850.8009\n", + "Raw spend: 66081.94818888689\n", + "After adstock: 66082.12465947513\n", + "After hill transform: 0.9952974017947107\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 682,753.09\n", + "Adstocked value: 682,753.42\n", + "Saturated value: 0.7002\n", + "Final response: 100068.6900\n", + "Raw spend: 682753.0850345964\n", + "After adstock: 682753.4183679298\n", + "After hill transform: 0.7002335851465171\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 62,104.93\n", + "Adstocked value: 62,105.11\n", + "Saturated value: 0.9944\n", + "Final response: 27826.2008\n", + "Raw spend: 62104.931114361556\n", + "After adstock: 62105.107584949794\n", + "After hill transform: 0.9944182721690219\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 682,753.09\n", + "Adstocked value: 682,753.42\n", + "Saturated value: 0.7002\n", + "Final response: 100068.6900\n", + "Raw spend: 682753.0850345964\n", + "After adstock: 682753.4183679298\n", + "After hill transform: 0.7002335851465171\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 62,104.93\n", + "Adstocked value: 62,105.11\n", + "Saturated value: 0.9944\n", + "Final response: 27826.2008\n", + "Raw spend: 62104.931114361556\n", + "After adstock: 62105.107584949794\n", + "After hill transform: 0.9944182721690219\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 682,753.09\n", + "Adstocked value: 682,753.42\n", + "Saturated value: 0.7002\n", + "Final response: 100068.6900\n", + "Raw spend: 682753.0850345964\n", + "After adstock: 682753.4183679298\n", + "After hill transform: 0.7002335851465171\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 62,104.93\n", + "Adstocked value: 62,105.11\n", + "Saturated value: 0.9944\n", + "Final response: 27826.2008\n", + "Raw spend: 62104.931114361556\n", + "After adstock: 62105.107584949794\n", + "After hill transform: 0.9944182721690219\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 682,753.09\n", + "Adstocked value: 682,753.42\n", + "Saturated value: 0.7002\n", + "Final response: 100068.6900\n", + "Raw spend: 682753.0850346113\n", + "After adstock: 682753.4183679447\n", + "After hill transform: 0.7002335851465198\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 62,104.93\n", + "Adstocked value: 62,105.11\n", + "Saturated value: 0.9944\n", + "Final response: 27826.2008\n", + "Raw spend: 62104.931114361556\n", + "After adstock: 62105.107584949794\n", + "After hill transform: 0.9944182721690219\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 682,753.09\n", + "Adstocked value: 682,753.42\n", + "Saturated value: 0.7002\n", + "Final response: 100068.6900\n", + "Raw spend: 682753.0850345964\n", + "After adstock: 682753.4183679298\n", + "After hill transform: 0.7002335851465171\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 62,104.93\n", + "Adstocked value: 62,105.11\n", + "Saturated value: 0.9944\n", + "Final response: 27826.2008\n", + "Raw spend: 62104.931114361556\n", + "After adstock: 62105.107584949794\n", + "After hill transform: 0.9944182721690219\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 682,753.09\n", + "Adstocked value: 682,753.42\n", + "Saturated value: 0.7002\n", + "Final response: 100068.6900\n", + "Raw spend: 682753.0850345964\n", + "After adstock: 682753.4183679298\n", + "After hill transform: 0.7002335851465171\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 62,104.93\n", + "Adstocked value: 62,105.11\n", + "Saturated value: 0.9944\n", + "Final response: 27826.2008\n", + "Raw spend: 62104.93111437646\n", + "After adstock: 62105.107584964695\n", + "After hill transform: 0.9944182721690256\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 682,753.09\n", + "Adstocked value: 682,753.42\n", + "Saturated value: 0.7002\n", + "Final response: 100068.6900\n", + "Raw spend: 682753.0850345964\n", + "After adstock: 682753.4183679298\n", + "After hill transform: 0.7002335851465171\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 62,104.93\n", + "Adstocked value: 62,105.11\n", + "Saturated value: 0.9944\n", + "Final response: 27826.2008\n", + "Raw spend: 62104.931114361556\n", + "After adstock: 62105.107584949794\n", + "After hill transform: 0.9944182721690219\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 682,753.09\n", + "Adstocked value: 682,753.42\n", + "Saturated value: 0.7002\n", + "Final response: 100068.6900\n", + "Raw spend: 682753.0850345964\n", + "After adstock: 682753.4183679298\n", + "After hill transform: 0.7002335851465171\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 62,104.93\n", + "Adstocked value: 62,105.11\n", + "Saturated value: 0.9944\n", + "Final response: 27826.2008\n", + "Raw spend: 62104.931114361556\n", + "After adstock: 62105.107584949794\n", + "After hill transform: 0.9944182721690219\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 682,753.09\n", + "Adstocked value: 682,753.42\n", + "Saturated value: 0.7002\n", + "Final response: 100068.6900\n", + "Raw spend: 682753.0850346113\n", + "After adstock: 682753.4183679447\n", + "After hill transform: 0.7002335851465198\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 62,104.93\n", + "Adstocked value: 62,105.11\n", + "Saturated value: 0.9944\n", + "Final response: 27826.2008\n", + "Raw spend: 62104.931114361556\n", + "After adstock: 62105.107584949794\n", + "After hill transform: 0.9944182721690219\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 682,753.09\n", + "Adstocked value: 682,753.42\n", + "Saturated value: 0.7002\n", + "Final response: 100068.6900\n", + "Raw spend: 682753.0850345964\n", + "After adstock: 682753.4183679298\n", + "After hill transform: 0.7002335851465171\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 62,104.93\n", + "Adstocked value: 62,105.11\n", + "Saturated value: 0.9944\n", + "Final response: 27826.2008\n", + "Raw spend: 62104.931114361556\n", + "After adstock: 62105.107584949794\n", + "After hill transform: 0.9944182721690219\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 682,753.09\n", + "Adstocked value: 682,753.42\n", + "Saturated value: 0.7002\n", + "Final response: 100068.6900\n", + "Raw spend: 682753.0850345964\n", + "After adstock: 682753.4183679298\n", + "After hill transform: 0.7002335851465171\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 62,104.93\n", + "Adstocked value: 62,105.11\n", + "Saturated value: 0.9944\n", + "Final response: 27826.2008\n", + "Raw spend: 62104.93111437646\n", + "After adstock: 62105.107584964695\n", + "After hill transform: 0.9944182721690256\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,154.02\n", + "Adstocked value: 703,154.35\n", + "Saturated value: 0.7038\n", + "Final response: 100584.8680\n", + "Raw spend: 703154.0187689286\n", + "After adstock: 703154.352102262\n", + "After hill transform: 0.7038455557380962\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,219.85\n", + "Adstocked value: 42,220.02\n", + "Saturated value: 0.9839\n", + "Final response: 27531.3638\n", + "Raw spend: 42219.8457401792\n", + "After adstock: 42220.022210767434\n", + "After hill transform: 0.9838817527847389\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,154.02\n", + "Adstocked value: 703,154.35\n", + "Saturated value: 0.7038\n", + "Final response: 100584.8680\n", + "Raw spend: 703154.0187689286\n", + "After adstock: 703154.352102262\n", + "After hill transform: 0.7038455557380962\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,219.85\n", + "Adstocked value: 42,220.02\n", + "Saturated value: 0.9839\n", + "Final response: 27531.3638\n", + "Raw spend: 42219.8457401792\n", + "After adstock: 42220.022210767434\n", + "After hill transform: 0.9838817527847389\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,154.02\n", + "Adstocked value: 703,154.35\n", + "Saturated value: 0.7038\n", + "Final response: 100584.8680\n", + "Raw spend: 703154.0187689286\n", + "After adstock: 703154.352102262\n", + "After hill transform: 0.7038455557380962\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,219.85\n", + "Adstocked value: 42,220.02\n", + "Saturated value: 0.9839\n", + "Final response: 27531.3638\n", + "Raw spend: 42219.8457401792\n", + "After adstock: 42220.022210767434\n", + "After hill transform: 0.9838817527847389\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,154.02\n", + "Adstocked value: 703,154.35\n", + "Saturated value: 0.7038\n", + "Final response: 100584.8680\n", + "Raw spend: 703154.0187689435\n", + "After adstock: 703154.3521022769\n", + "After hill transform: 0.7038455557380988\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,219.85\n", + "Adstocked value: 42,220.02\n", + "Saturated value: 0.9839\n", + "Final response: 27531.3638\n", + "Raw spend: 42219.8457401792\n", + "After adstock: 42220.022210767434\n", + "After hill transform: 0.9838817527847389\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,154.02\n", + "Adstocked value: 703,154.35\n", + "Saturated value: 0.7038\n", + "Final response: 100584.8680\n", + "Raw spend: 703154.0187689286\n", + "After adstock: 703154.352102262\n", + "After hill transform: 0.7038455557380962\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,219.85\n", + "Adstocked value: 42,220.02\n", + "Saturated value: 0.9839\n", + "Final response: 27531.3638\n", + "Raw spend: 42219.8457401792\n", + "After adstock: 42220.022210767434\n", + "After hill transform: 0.9838817527847389\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,154.02\n", + "Adstocked value: 703,154.35\n", + "Saturated value: 0.7038\n", + "Final response: 100584.8680\n", + "Raw spend: 703154.0187689286\n", + "After adstock: 703154.352102262\n", + "After hill transform: 0.7038455557380962\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,219.85\n", + "Adstocked value: 42,220.02\n", + "Saturated value: 0.9839\n", + "Final response: 27531.3638\n", + "Raw spend: 42219.8457401941\n", + "After adstock: 42220.022210782336\n", + "After hill transform: 0.9838817527847544\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,154.02\n", + "Adstocked value: 703,154.35\n", + "Saturated value: 0.7038\n", + "Final response: 100584.8680\n", + "Raw spend: 703154.0187689286\n", + "After adstock: 703154.352102262\n", + "After hill transform: 0.7038455557380962\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,219.85\n", + "Adstocked value: 42,220.02\n", + "Saturated value: 0.9839\n", + "Final response: 27531.3638\n", + "Raw spend: 42219.8457401792\n", + "After adstock: 42220.022210767434\n", + "After hill transform: 0.9838817527847389\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,154.02\n", + "Adstocked value: 703,154.35\n", + "Saturated value: 0.7038\n", + "Final response: 100584.8680\n", + "Raw spend: 703154.0187689286\n", + "After adstock: 703154.352102262\n", + "After hill transform: 0.7038455557380962\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,219.85\n", + "Adstocked value: 42,220.02\n", + "Saturated value: 0.9839\n", + "Final response: 27531.3638\n", + "Raw spend: 42219.8457401792\n", + "After adstock: 42220.022210767434\n", + "After hill transform: 0.9838817527847389\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,154.02\n", + "Adstocked value: 703,154.35\n", + "Saturated value: 0.7038\n", + "Final response: 100584.8680\n", + "Raw spend: 703154.0187689435\n", + "After adstock: 703154.3521022769\n", + "After hill transform: 0.7038455557380988\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,219.85\n", + "Adstocked value: 42,220.02\n", + "Saturated value: 0.9839\n", + "Final response: 27531.3638\n", + "Raw spend: 42219.8457401792\n", + "After adstock: 42220.022210767434\n", + "After hill transform: 0.9838817527847389\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,154.02\n", + "Adstocked value: 703,154.35\n", + "Saturated value: 0.7038\n", + "Final response: 100584.8680\n", + "Raw spend: 703154.0187689286\n", + "After adstock: 703154.352102262\n", + "After hill transform: 0.7038455557380962\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,219.85\n", + "Adstocked value: 42,220.02\n", + "Saturated value: 0.9839\n", + "Final response: 27531.3638\n", + "Raw spend: 42219.8457401792\n", + "After adstock: 42220.022210767434\n", + "After hill transform: 0.9838817527847389\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,154.02\n", + "Adstocked value: 703,154.35\n", + "Saturated value: 0.7038\n", + "Final response: 100584.8680\n", + "Raw spend: 703154.0187689286\n", + "After adstock: 703154.352102262\n", + "After hill transform: 0.7038455557380962\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,219.85\n", + "Adstocked value: 42,220.02\n", + "Saturated value: 0.9839\n", + "Final response: 27531.3638\n", + "Raw spend: 42219.8457401941\n", + "After adstock: 42220.022210782336\n", + "After hill transform: 0.9838817527847544\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225280178\n", + "After adstock: 455904.4447502401\n", + "After hill transform: 0.9531672654247233\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 713,167.15\n", + "Adstocked value: 713,167.48\n", + "Saturated value: 0.7056\n", + "Final response: 100831.4781\n", + "Raw spend: 713167.1472950433\n", + "After adstock: 713167.4806283767\n", + "After hill transform: 0.7055712173917899\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522817061\n", + "After adstock: 107986.09856150394\n", + "After hill transform: 0.9837883468768979\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 32,459.90\n", + "Adstocked value: 32,460.08\n", + "Saturated value: 0.9671\n", + "Final response: 27062.7735\n", + "Raw spend: 32459.90402471375\n", + "After adstock: 32460.080495301983\n", + "After hill transform: 0.9671358522105533\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225280178\n", + "After adstock: 455904.4447502401\n", + "After hill transform: 0.9531672654247233\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 713,167.15\n", + "Adstocked value: 713,167.48\n", + "Saturated value: 0.7056\n", + "Final response: 100831.4781\n", + "Raw spend: 713167.1472950433\n", + "After adstock: 713167.4806283767\n", + "After hill transform: 0.7055712173917899\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522817061\n", + "After adstock: 107986.09856150394\n", + "After hill transform: 0.9837883468768979\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 32,459.90\n", + "Adstocked value: 32,460.08\n", + "Saturated value: 0.9671\n", + "Final response: 27062.7735\n", + "Raw spend: 32459.90402471375\n", + "After adstock: 32460.080495301983\n", + "After hill transform: 0.9671358522105533\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281864\n", + "After adstock: 455904.44475040864\n", + "After hill transform: 0.9531672654247728\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 704,155.33\n", + "Adstocked value: 704,155.66\n", + "Saturated value: 0.7040\n", + "Final response: 100609.7244\n", + "Raw spend: 704155.3316215401\n", + "After adstock: 704155.6649548735\n", + "After hill transform: 0.704019489049056\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820166\n", + "After adstock: 107986.098561535\n", + "After hill transform: 0.98378834687691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,243.85\n", + "Adstocked value: 41,244.03\n", + "Saturated value: 0.9828\n", + "Final response: 27501.6358\n", + "Raw spend: 41243.85156863265\n", + "After adstock: 41244.02803922089\n", + "After hill transform: 0.9828193718990185\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281864\n", + "After adstock: 455904.44475040864\n", + "After hill transform: 0.9531672654247728\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 704,155.33\n", + "Adstocked value: 704,155.66\n", + "Saturated value: 0.7040\n", + "Final response: 100609.7244\n", + "Raw spend: 704155.3316215401\n", + "After adstock: 704155.6649548735\n", + "After hill transform: 0.704019489049056\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820166\n", + "After adstock: 107986.098561535\n", + "After hill transform: 0.98378834687691\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,243.85\n", + "Adstocked value: 41,244.03\n", + "Saturated value: 0.9828\n", + "Final response: 27501.6358\n", + "Raw spend: 41243.85156863265\n", + "After adstock: 41244.02803922089\n", + "After hill transform: 0.9828193718990185\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281992\n", + "After adstock: 455904.44475042145\n", + "After hill transform: 0.9531672654247766\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,471.12\n", + "Adstocked value: 703,471.46\n", + "Saturated value: 0.7039\n", + "Final response: 100592.7445\n", + "Raw spend: 703471.123785051\n", + "After adstock: 703471.4571183844\n", + "After hill transform: 0.7039006717401506\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820402\n", + "After adstock: 107986.09856153735\n", + "After hill transform: 0.9837883468769109\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,910.76\n", + "Adstocked value: 41,910.94\n", + "Saturated value: 0.9836\n", + "Final response: 27522.2245\n", + "Raw spend: 41910.758878169436\n", + "After adstock: 41910.93534875767\n", + "After hill transform: 0.9835551433962509\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281992\n", + "After adstock: 455904.44475042145\n", + "After hill transform: 0.9531672654247766\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,471.12\n", + "Adstocked value: 703,471.46\n", + "Saturated value: 0.7039\n", + "Final response: 100592.7445\n", + "Raw spend: 703471.123785051\n", + "After adstock: 703471.4571183844\n", + "After hill transform: 0.7039006717401506\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820402\n", + "After adstock: 107986.09856153735\n", + "After hill transform: 0.9837883468769109\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 41,910.76\n", + "Adstocked value: 41,910.94\n", + "Saturated value: 0.9836\n", + "Final response: 27522.2245\n", + "Raw spend: 41910.758878169436\n", + "After adstock: 41910.93534875767\n", + "After hill transform: 0.9835551433962509\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282031\n", + "After adstock: 455904.44475042535\n", + "After hill transform: 0.9531672654247777\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,261.60\n", + "Adstocked value: 703,261.93\n", + "Saturated value: 0.7039\n", + "Final response: 100587.5407\n", + "Raw spend: 703261.5996893907\n", + "After adstock: 703261.9330227241\n", + "After hill transform: 0.7038642578223088\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820475\n", + "After adstock: 107986.09856153808\n", + "After hill transform: 0.9837883468769111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,114.99\n", + "Adstocked value: 42,115.16\n", + "Saturated value: 0.9838\n", + "Final response: 27528.2909\n", + "Raw spend: 42114.985055462304\n", + "After adstock: 42115.16152605054\n", + "After hill transform: 0.9837719367876393\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282031\n", + "After adstock: 455904.44475042535\n", + "After hill transform: 0.9531672654247777\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,261.60\n", + "Adstocked value: 703,261.93\n", + "Saturated value: 0.7039\n", + "Final response: 100587.5407\n", + "Raw spend: 703261.5996893907\n", + "After adstock: 703261.9330227241\n", + "After hill transform: 0.7038642578223088\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820475\n", + "After adstock: 107986.09856153808\n", + "After hill transform: 0.9837883468769111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,114.99\n", + "Adstocked value: 42,115.16\n", + "Saturated value: 0.9838\n", + "Final response: 27528.2909\n", + "Raw spend: 42114.985055462304\n", + "After adstock: 42115.16152605054\n", + "After hill transform: 0.9837719367876393\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820444\n", + "After adstock: 455904.4447504267\n", + "After hill transform: 0.953167265424778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,191.31\n", + "Adstocked value: 703,191.64\n", + "Saturated value: 0.7039\n", + "Final response: 100585.7944\n", + "Raw spend: 703191.3050268525\n", + "After adstock: 703191.6383601859\n", + "After hill transform: 0.7038520380578317\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820498\n", + "After adstock: 107986.09856153831\n", + "After hill transform: 0.9837883468769112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,183.50\n", + "Adstocked value: 42,183.68\n", + "Saturated value: 0.9838\n", + "Final response: 27530.3019\n", + "Raw spend: 42183.50228336886\n", + "After adstock: 42183.6787539571\n", + "After hill transform: 0.9838438057755031\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820444\n", + "After adstock: 455904.4447504267\n", + "After hill transform: 0.953167265424778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,191.31\n", + "Adstocked value: 703,191.64\n", + "Saturated value: 0.7039\n", + "Final response: 100585.7944\n", + "Raw spend: 703191.3050268525\n", + "After adstock: 703191.6383601859\n", + "After hill transform: 0.7038520380578317\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820498\n", + "After adstock: 107986.09856153831\n", + "After hill transform: 0.9837883468769112\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,183.50\n", + "Adstocked value: 42,183.68\n", + "Saturated value: 0.9838\n", + "Final response: 27530.3019\n", + "Raw spend: 42183.50228336886\n", + "After adstock: 42183.6787539571\n", + "After hill transform: 0.9838438057755031\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282049\n", + "After adstock: 455904.44475042715\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,167.04\n", + "Adstocked value: 703,167.37\n", + "Saturated value: 0.7038\n", + "Final response: 100585.1914\n", + "Raw spend: 703167.0351494922\n", + "After adstock: 703167.3684828256\n", + "After hill transform: 0.7038478187204817\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820507\n", + "After adstock: 107986.0985615384\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,207.16\n", + "Adstocked value: 42,207.33\n", + "Saturated value: 0.9839\n", + "Final response: 27530.9935\n", + "Raw spend: 42207.158485110485\n", + "After adstock: 42207.33495569872\n", + "After hill transform: 0.9838685194222484\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282049\n", + "After adstock: 455904.44475042715\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,167.04\n", + "Adstocked value: 703,167.37\n", + "Saturated value: 0.7038\n", + "Final response: 100585.1914\n", + "Raw spend: 703167.0351494922\n", + "After adstock: 703167.3684828256\n", + "After hill transform: 0.7038478187204817\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820507\n", + "After adstock: 107986.0985615384\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,207.16\n", + "Adstocked value: 42,207.33\n", + "Saturated value: 0.9839\n", + "Final response: 27530.9935\n", + "Raw spend: 42207.158485110485\n", + "After adstock: 42207.33495569872\n", + "After hill transform: 0.9838685194222484\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282051\n", + "After adstock: 455904.4447504273\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,158.57\n", + "Adstocked value: 703,158.91\n", + "Saturated value: 0.7038\n", + "Final response: 100584.9812\n", + "Raw spend: 703158.5740300548\n", + "After adstock: 703158.9073633882\n", + "After hill transform: 0.7038463477057626\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652282051\n", + "After adstock: 107986.09856153843\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,215.41\n", + "Adstocked value: 42,215.58\n", + "Saturated value: 0.9839\n", + "Final response: 27531.2342\n", + "Raw spend: 42215.40566103963\n", + "After adstock: 42215.58213162787\n", + "After hill transform: 0.983877123255146\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282051\n", + "After adstock: 455904.4447504273\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,158.57\n", + "Adstocked value: 703,158.91\n", + "Saturated value: 0.7038\n", + "Final response: 100584.9812\n", + "Raw spend: 703158.5740300548\n", + "After adstock: 703158.9073633882\n", + "After hill transform: 0.7038463477057626\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.7652282051\n", + "After adstock: 107986.09856153843\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,215.41\n", + "Adstocked value: 42,215.58\n", + "Saturated value: 0.9839\n", + "Final response: 27531.2342\n", + "Raw spend: 42215.40566103963\n", + "After adstock: 42215.58213162787\n", + "After hill transform: 0.983877123255146\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282051\n", + "After adstock: 455904.4447504273\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,155.61\n", + "Adstocked value: 703,155.95\n", + "Saturated value: 0.7038\n", + "Final response: 100584.9076\n", + "Raw spend: 703155.6143306006\n", + "After adstock: 703155.947663934\n", + "After hill transform: 0.7038458331396577\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,218.29\n", + "Adstocked value: 42,218.47\n", + "Saturated value: 0.9839\n", + "Final response: 27531.3184\n", + "Raw spend: 42218.290523057854\n", + "After adstock: 42218.46699364609\n", + "After hill transform: 0.9838801314134138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282051\n", + "After adstock: 455904.4447504273\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,155.61\n", + "Adstocked value: 703,155.95\n", + "Saturated value: 0.7038\n", + "Final response: 100584.9076\n", + "Raw spend: 703155.6143306006\n", + "After adstock: 703155.947663934\n", + "After hill transform: 0.7038458331396577\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,218.29\n", + "Adstocked value: 42,218.47\n", + "Saturated value: 0.9839\n", + "Final response: 27531.3184\n", + "Raw spend: 42218.290523057854\n", + "After adstock: 42218.46699364609\n", + "After hill transform: 0.9838801314134138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,154.58\n", + "Adstocked value: 703,154.91\n", + "Saturated value: 0.7038\n", + "Final response: 100584.8819\n", + "Raw spend: 703154.5778128229\n", + "After adstock: 703154.9111461563\n", + "After hill transform: 0.7038456529325786\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,219.30\n", + "Adstocked value: 42,219.48\n", + "Saturated value: 0.9839\n", + "Final response: 27531.3479\n", + "Raw spend: 42219.30083198093\n", + "After adstock: 42219.47730256917\n", + "After hill transform: 0.9838811847228575\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,154.58\n", + "Adstocked value: 703,154.91\n", + "Saturated value: 0.7038\n", + "Final response: 100584.8819\n", + "Raw spend: 703154.5778128229\n", + "After adstock: 703154.9111461563\n", + "After hill transform: 0.7038456529325786\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,219.30\n", + "Adstocked value: 42,219.48\n", + "Saturated value: 0.9839\n", + "Final response: 27531.3479\n", + "Raw spend: 42219.30083198093\n", + "After adstock: 42219.47730256917\n", + "After hill transform: 0.9838811847228575\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,154.21\n", + "Adstocked value: 703,154.55\n", + "Saturated value: 0.7038\n", + "Final response: 100584.8728\n", + "Raw spend: 703154.2146644245\n", + "After adstock: 703154.5479977579\n", + "After hill transform: 0.7038455897961865\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,219.65\n", + "Adstocked value: 42,219.83\n", + "Saturated value: 0.9839\n", + "Final response: 27531.3582\n", + "Raw spend: 42219.65479799587\n", + "After adstock: 42219.83126858411\n", + "After hill transform: 0.9838815537323107\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,154.21\n", + "Adstocked value: 703,154.55\n", + "Saturated value: 0.7038\n", + "Final response: 100584.8728\n", + "Raw spend: 703154.2146644245\n", + "After adstock: 703154.5479977579\n", + "After hill transform: 0.7038455897961865\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,219.65\n", + "Adstocked value: 42,219.83\n", + "Saturated value: 0.9839\n", + "Final response: 27531.3582\n", + "Raw spend: 42219.65479799587\n", + "After adstock: 42219.83126858411\n", + "After hill transform: 0.9838815537323107\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,154.09\n", + "Adstocked value: 703,154.42\n", + "Saturated value: 0.7038\n", + "Final response: 100584.8697\n", + "Raw spend: 703154.087415556\n", + "After adstock: 703154.4207488893\n", + "After hill transform: 0.7038455676728949\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,219.78\n", + "Adstocked value: 42,219.96\n", + "Saturated value: 0.9839\n", + "Final response: 27531.3618\n", + "Raw spend: 42219.77882931514\n", + "After adstock: 42219.95529990338\n", + "After hill transform: 0.983881683032222\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,154.09\n", + "Adstocked value: 703,154.42\n", + "Saturated value: 0.7038\n", + "Final response: 100584.8697\n", + "Raw spend: 703154.087415556\n", + "After adstock: 703154.4207488893\n", + "After hill transform: 0.7038455676728949\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,219.78\n", + "Adstocked value: 42,219.96\n", + "Saturated value: 0.9839\n", + "Final response: 27531.3618\n", + "Raw spend: 42219.77882931514\n", + "After adstock: 42219.95529990338\n", + "After hill transform: 0.983881683032222\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,154.09\n", + "Adstocked value: 703,154.42\n", + "Saturated value: 0.7038\n", + "Final response: 100584.8697\n", + "Raw spend: 703154.087415556\n", + "After adstock: 703154.4207488893\n", + "After hill transform: 0.7038455676728949\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,219.78\n", + "Adstocked value: 42,219.96\n", + "Saturated value: 0.9839\n", + "Final response: 27531.3618\n", + "Raw spend: 42219.77882931514\n", + "After adstock: 42219.95529990338\n", + "After hill transform: 0.983881683032222\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,154.09\n", + "Adstocked value: 703,154.42\n", + "Saturated value: 0.7038\n", + "Final response: 100584.8697\n", + "Raw spend: 703154.0874155709\n", + "After adstock: 703154.4207489042\n", + "After hill transform: 0.7038455676728974\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,219.78\n", + "Adstocked value: 42,219.96\n", + "Saturated value: 0.9839\n", + "Final response: 27531.3618\n", + "Raw spend: 42219.77882931514\n", + "After adstock: 42219.95529990338\n", + "After hill transform: 0.983881683032222\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,154.09\n", + "Adstocked value: 703,154.42\n", + "Saturated value: 0.7038\n", + "Final response: 100584.8697\n", + "Raw spend: 703154.087415556\n", + "After adstock: 703154.4207488893\n", + "After hill transform: 0.7038455676728949\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,219.78\n", + "Adstocked value: 42,219.96\n", + "Saturated value: 0.9839\n", + "Final response: 27531.3618\n", + "Raw spend: 42219.77882931514\n", + "After adstock: 42219.95529990338\n", + "After hill transform: 0.983881683032222\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,154.09\n", + "Adstocked value: 703,154.42\n", + "Saturated value: 0.7038\n", + "Final response: 100584.8697\n", + "Raw spend: 703154.087415556\n", + "After adstock: 703154.4207488893\n", + "After hill transform: 0.7038455676728949\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,219.78\n", + "Adstocked value: 42,219.96\n", + "Saturated value: 0.9839\n", + "Final response: 27531.3618\n", + "Raw spend: 42219.77882933004\n", + "After adstock: 42219.95529991828\n", + "After hill transform: 0.9838816830322376\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,154.09\n", + "Adstocked value: 703,154.42\n", + "Saturated value: 0.7038\n", + "Final response: 100584.8697\n", + "Raw spend: 703154.087415556\n", + "After adstock: 703154.4207488893\n", + "After hill transform: 0.7038455676728949\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,219.78\n", + "Adstocked value: 42,219.96\n", + "Saturated value: 0.9839\n", + "Final response: 27531.3618\n", + "Raw spend: 42219.77882931514\n", + "After adstock: 42219.95529990338\n", + "After hill transform: 0.983881683032222\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,154.09\n", + "Adstocked value: 703,154.42\n", + "Saturated value: 0.7038\n", + "Final response: 100584.8697\n", + "Raw spend: 703154.087415556\n", + "After adstock: 703154.4207488893\n", + "After hill transform: 0.7038455676728949\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,219.78\n", + "Adstocked value: 42,219.96\n", + "Saturated value: 0.9839\n", + "Final response: 27531.3618\n", + "Raw spend: 42219.77882931514\n", + "After adstock: 42219.95529990338\n", + "After hill transform: 0.983881683032222\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,154.09\n", + "Adstocked value: 703,154.42\n", + "Saturated value: 0.7038\n", + "Final response: 100584.8697\n", + "Raw spend: 703154.0874155709\n", + "After adstock: 703154.4207489042\n", + "After hill transform: 0.7038455676728974\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,219.78\n", + "Adstocked value: 42,219.96\n", + "Saturated value: 0.9839\n", + "Final response: 27531.3618\n", + "Raw spend: 42219.77882931514\n", + "After adstock: 42219.95529990338\n", + "After hill transform: 0.983881683032222\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,154.09\n", + "Adstocked value: 703,154.42\n", + "Saturated value: 0.7038\n", + "Final response: 100584.8697\n", + "Raw spend: 703154.087415556\n", + "After adstock: 703154.4207488893\n", + "After hill transform: 0.7038455676728949\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,219.78\n", + "Adstocked value: 42,219.96\n", + "Saturated value: 0.9839\n", + "Final response: 27531.3618\n", + "Raw spend: 42219.77882931514\n", + "After adstock: 42219.95529990338\n", + "After hill transform: 0.983881683032222\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,154.09\n", + "Adstocked value: 703,154.42\n", + "Saturated value: 0.7038\n", + "Final response: 100584.8697\n", + "Raw spend: 703154.087415556\n", + "After adstock: 703154.4207488893\n", + "After hill transform: 0.7038455676728949\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,219.78\n", + "Adstocked value: 42,219.96\n", + "Saturated value: 0.9839\n", + "Final response: 27531.3618\n", + "Raw spend: 42219.77882933004\n", + "After adstock: 42219.95529991828\n", + "After hill transform: 0.9838816830322376\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252800723\n", + "After adstock: 455904.4447502295\n", + "After hill transform: 0.9531672654247202\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,154.06\n", + "Adstocked value: 703,154.39\n", + "Saturated value: 0.7038\n", + "Final response: 100584.8690\n", + "Raw spend: 703154.0585604418\n", + "After adstock: 703154.3918937752\n", + "After hill transform: 0.7038455626561886\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522815865\n", + "After adstock: 107986.09856149198\n", + "After hill transform: 0.9837883468768932\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,219.81\n", + "Adstocked value: 42,219.99\n", + "Saturated value: 0.9839\n", + "Final response: 27531.3627\n", + "Raw spend: 42219.808997913606\n", + "After adstock: 42219.98546850184\n", + "After hill transform: 0.983881714482108\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252800723\n", + "After adstock: 455904.4447502295\n", + "After hill transform: 0.9531672654247202\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,154.06\n", + "Adstocked value: 703,154.39\n", + "Saturated value: 0.7038\n", + "Final response: 100584.8690\n", + "Raw spend: 703154.0585604418\n", + "After adstock: 703154.3918937752\n", + "After hill transform: 0.7038455626561886\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522815865\n", + "After adstock: 107986.09856149198\n", + "After hill transform: 0.9837883468768932\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,219.81\n", + "Adstocked value: 42,219.99\n", + "Saturated value: 0.9839\n", + "Final response: 27531.3627\n", + "Raw spend: 42219.808997913606\n", + "After adstock: 42219.98546850184\n", + "After hill transform: 0.983881714482108\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252802213\n", + "After adstock: 455904.4447502444\n", + "After hill transform: 0.9531672654247246\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,154.06\n", + "Adstocked value: 703,154.39\n", + "Saturated value: 0.7038\n", + "Final response: 100584.8690\n", + "Raw spend: 703154.0585604418\n", + "After adstock: 703154.3918937752\n", + "After hill transform: 0.7038455626561886\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522815865\n", + "After adstock: 107986.09856149198\n", + "After hill transform: 0.9837883468768932\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,219.81\n", + "Adstocked value: 42,219.99\n", + "Saturated value: 0.9839\n", + "Final response: 27531.3627\n", + "Raw spend: 42219.808997913606\n", + "After adstock: 42219.98546850184\n", + "After hill transform: 0.983881714482108\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252800723\n", + "After adstock: 455904.4447502295\n", + "After hill transform: 0.9531672654247202\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,154.06\n", + "Adstocked value: 703,154.39\n", + "Saturated value: 0.7038\n", + "Final response: 100584.8690\n", + "Raw spend: 703154.0585604567\n", + "After adstock: 703154.3918937901\n", + "After hill transform: 0.7038455626561912\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522815865\n", + "After adstock: 107986.09856149198\n", + "After hill transform: 0.9837883468768932\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,219.81\n", + "Adstocked value: 42,219.99\n", + "Saturated value: 0.9839\n", + "Final response: 27531.3627\n", + "Raw spend: 42219.808997913606\n", + "After adstock: 42219.98546850184\n", + "After hill transform: 0.983881714482108\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252800723\n", + "After adstock: 455904.4447502295\n", + "After hill transform: 0.9531672654247202\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,154.06\n", + "Adstocked value: 703,154.39\n", + "Saturated value: 0.7038\n", + "Final response: 100584.8690\n", + "Raw spend: 703154.0585604418\n", + "After adstock: 703154.3918937752\n", + "After hill transform: 0.7038455626561886\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522817355\n", + "After adstock: 107986.09856150688\n", + "After hill transform: 0.983788346876899\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,219.81\n", + "Adstocked value: 42,219.99\n", + "Saturated value: 0.9839\n", + "Final response: 27531.3627\n", + "Raw spend: 42219.808997913606\n", + "After adstock: 42219.98546850184\n", + "After hill transform: 0.983881714482108\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252800723\n", + "After adstock: 455904.4447502295\n", + "After hill transform: 0.9531672654247202\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,154.06\n", + "Adstocked value: 703,154.39\n", + "Saturated value: 0.7038\n", + "Final response: 100584.8690\n", + "Raw spend: 703154.0585604418\n", + "After adstock: 703154.3918937752\n", + "After hill transform: 0.7038455626561886\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522815865\n", + "After adstock: 107986.09856149198\n", + "After hill transform: 0.9837883468768932\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,219.81\n", + "Adstocked value: 42,219.99\n", + "Saturated value: 0.9839\n", + "Final response: 27531.3627\n", + "Raw spend: 42219.80899792851\n", + "After adstock: 42219.985468516745\n", + "After hill transform: 0.9838817144821236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252800723\n", + "After adstock: 455904.4447502295\n", + "After hill transform: 0.9531672654247202\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,154.06\n", + "Adstocked value: 703,154.39\n", + "Saturated value: 0.7038\n", + "Final response: 100584.8690\n", + "Raw spend: 703154.0585604418\n", + "After adstock: 703154.3918937752\n", + "After hill transform: 0.7038455626561886\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522815865\n", + "After adstock: 107986.09856149198\n", + "After hill transform: 0.9837883468768932\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,219.81\n", + "Adstocked value: 42,219.99\n", + "Saturated value: 0.9839\n", + "Final response: 27531.3627\n", + "Raw spend: 42219.808997913606\n", + "After adstock: 42219.98546850184\n", + "After hill transform: 0.983881714482108\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252802213\n", + "After adstock: 455904.4447502444\n", + "After hill transform: 0.9531672654247246\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,154.06\n", + "Adstocked value: 703,154.39\n", + "Saturated value: 0.7038\n", + "Final response: 100584.8690\n", + "Raw spend: 703154.0585604418\n", + "After adstock: 703154.3918937752\n", + "After hill transform: 0.7038455626561886\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522815865\n", + "After adstock: 107986.09856149198\n", + "After hill transform: 0.9837883468768932\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,219.81\n", + "Adstocked value: 42,219.99\n", + "Saturated value: 0.9839\n", + "Final response: 27531.3627\n", + "Raw spend: 42219.808997913606\n", + "After adstock: 42219.98546850184\n", + "After hill transform: 0.983881714482108\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252800723\n", + "After adstock: 455904.4447502295\n", + "After hill transform: 0.9531672654247202\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,154.06\n", + "Adstocked value: 703,154.39\n", + "Saturated value: 0.7038\n", + "Final response: 100584.8690\n", + "Raw spend: 703154.0585604567\n", + "After adstock: 703154.3918937901\n", + "After hill transform: 0.7038455626561912\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522815865\n", + "After adstock: 107986.09856149198\n", + "After hill transform: 0.9837883468768932\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,219.81\n", + "Adstocked value: 42,219.99\n", + "Saturated value: 0.9839\n", + "Final response: 27531.3627\n", + "Raw spend: 42219.808997913606\n", + "After adstock: 42219.98546850184\n", + "After hill transform: 0.983881714482108\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252800723\n", + "After adstock: 455904.4447502295\n", + "After hill transform: 0.9531672654247202\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,154.06\n", + "Adstocked value: 703,154.39\n", + "Saturated value: 0.7038\n", + "Final response: 100584.8690\n", + "Raw spend: 703154.0585604418\n", + "After adstock: 703154.3918937752\n", + "After hill transform: 0.7038455626561886\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522817355\n", + "After adstock: 107986.09856150688\n", + "After hill transform: 0.983788346876899\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,219.81\n", + "Adstocked value: 42,219.99\n", + "Saturated value: 0.9839\n", + "Final response: 27531.3627\n", + "Raw spend: 42219.808997913606\n", + "After adstock: 42219.98546850184\n", + "After hill transform: 0.983881714482108\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252800723\n", + "After adstock: 455904.4447502295\n", + "After hill transform: 0.9531672654247202\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 703,154.06\n", + "Adstocked value: 703,154.39\n", + "Saturated value: 0.7038\n", + "Final response: 100584.8690\n", + "Raw spend: 703154.0585604418\n", + "After adstock: 703154.3918937752\n", + "After hill transform: 0.7038455626561886\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522815865\n", + "After adstock: 107986.09856149198\n", + "After hill transform: 0.9837883468768932\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 42,219.81\n", + "Adstocked value: 42,219.99\n", + "Saturated value: 0.9839\n", + "Final response: 27531.3627\n", + "Raw spend: 42219.80899792851\n", + "After adstock: 42219.985468516745\n", + "After hill transform: 0.9838817144821236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281104\n", + "After adstock: 455904.4447503326\n", + "After hill transform: 0.9531672654247505\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 697,363.11\n", + "Adstocked value: 697,363.45\n", + "Saturated value: 0.7028\n", + "Final response: 100440.2505\n", + "Raw spend: 697363.1149799705\n", + "After adstock: 697363.4483133039\n", + "After hill transform: 0.7028335907239159\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,973.26\n", + "Adstocked value: 105,973.59\n", + "Saturated value: 0.9830\n", + "Final response: 66032.1577\n", + "Raw spend: 105973.25628872849\n", + "After adstock: 105973.58962206182\n", + "After hill transform: 0.9829792567275826\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,276.44\n", + "Adstocked value: 50,276.62\n", + "Saturated value: 0.9900\n", + "Final response: 27702.8823\n", + "Raw spend: 50276.44498416297\n", + "After adstock: 50276.621454751206\n", + "After hill transform: 0.9900112675394973\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281104\n", + "After adstock: 455904.4447503326\n", + "After hill transform: 0.9531672654247505\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 697,363.11\n", + "Adstocked value: 697,363.45\n", + "Saturated value: 0.7028\n", + "Final response: 100440.2505\n", + "Raw spend: 697363.1149799705\n", + "After adstock: 697363.4483133039\n", + "After hill transform: 0.7028335907239159\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,973.26\n", + "Adstocked value: 105,973.59\n", + "Saturated value: 0.9830\n", + "Final response: 66032.1577\n", + "Raw spend: 105973.25628872849\n", + "After adstock: 105973.58962206182\n", + "After hill transform: 0.9829792567275826\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,276.44\n", + "Adstocked value: 50,276.62\n", + "Saturated value: 0.9900\n", + "Final response: 27702.8823\n", + "Raw spend: 50276.44498416297\n", + "After adstock: 50276.621454751206\n", + "After hill transform: 0.9900112675394973\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252803296\n", + "After adstock: 455904.4447502552\n", + "After hill transform: 0.9531672654247277\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,709.40\n", + "Adstocked value: 701,709.74\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9298\n", + "Raw spend: 701709.4039682597\n", + "After adstock: 701709.7373015931\n", + "After hill transform: 0.7035940770290354\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.71\n", + "Adstocked value: 107,484.04\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2869\n", + "Raw spend: 107483.70882910135\n", + "After adstock: 107484.04216243468\n", + "After hill transform: 0.983591520680829\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,229.68\n", + "Adstocked value: 44,229.86\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2022\n", + "Raw spend: 44229.68113935965\n", + "After adstock: 44229.85760994789\n", + "After hill transform: 0.9858057637106351\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252803296\n", + "After adstock: 455904.4447502552\n", + "After hill transform: 0.9531672654247277\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,709.40\n", + "Adstocked value: 701,709.74\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9298\n", + "Raw spend: 701709.4039682597\n", + "After adstock: 701709.7373015931\n", + "After hill transform: 0.7035940770290354\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.71\n", + "Adstocked value: 107,484.04\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2869\n", + "Raw spend: 107483.70882910135\n", + "After adstock: 107484.04216243468\n", + "After hill transform: 0.983591520680829\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,229.68\n", + "Adstocked value: 44,229.86\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2022\n", + "Raw spend: 44229.68113935965\n", + "After adstock: 44229.85760994789\n", + "After hill transform: 0.9858057637106351\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252804786\n", + "After adstock: 455904.4447502701\n", + "After hill transform: 0.9531672654247322\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,709.40\n", + "Adstocked value: 701,709.74\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9298\n", + "Raw spend: 701709.4039682597\n", + "After adstock: 701709.7373015931\n", + "After hill transform: 0.7035940770290354\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.71\n", + "Adstocked value: 107,484.04\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2869\n", + "Raw spend: 107483.70882910135\n", + "After adstock: 107484.04216243468\n", + "After hill transform: 0.983591520680829\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,229.68\n", + "Adstocked value: 44,229.86\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2022\n", + "Raw spend: 44229.68113935965\n", + "After adstock: 44229.85760994789\n", + "After hill transform: 0.9858057637106351\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252803296\n", + "After adstock: 455904.4447502552\n", + "After hill transform: 0.9531672654247277\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,709.40\n", + "Adstocked value: 701,709.74\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9298\n", + "Raw spend: 701709.4039682746\n", + "After adstock: 701709.737301608\n", + "After hill transform: 0.7035940770290379\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.71\n", + "Adstocked value: 107,484.04\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2869\n", + "Raw spend: 107483.70882910135\n", + "After adstock: 107484.04216243468\n", + "After hill transform: 0.983591520680829\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,229.68\n", + "Adstocked value: 44,229.86\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2022\n", + "Raw spend: 44229.68113935965\n", + "After adstock: 44229.85760994789\n", + "After hill transform: 0.9858057637106351\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252803296\n", + "After adstock: 455904.4447502552\n", + "After hill transform: 0.9531672654247277\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,709.40\n", + "Adstocked value: 701,709.74\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9298\n", + "Raw spend: 701709.4039682597\n", + "After adstock: 701709.7373015931\n", + "After hill transform: 0.7035940770290354\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.71\n", + "Adstocked value: 107,484.04\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2869\n", + "Raw spend: 107483.70882911625\n", + "After adstock: 107484.04216244958\n", + "After hill transform: 0.9835915206808348\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,229.68\n", + "Adstocked value: 44,229.86\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2022\n", + "Raw spend: 44229.68113935965\n", + "After adstock: 44229.85760994789\n", + "After hill transform: 0.9858057637106351\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252803296\n", + "After adstock: 455904.4447502552\n", + "After hill transform: 0.9531672654247277\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,709.40\n", + "Adstocked value: 701,709.74\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9298\n", + "Raw spend: 701709.4039682597\n", + "After adstock: 701709.7373015931\n", + "After hill transform: 0.7035940770290354\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.71\n", + "Adstocked value: 107,484.04\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2869\n", + "Raw spend: 107483.70882910135\n", + "After adstock: 107484.04216243468\n", + "After hill transform: 0.983591520680829\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,229.68\n", + "Adstocked value: 44,229.86\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2022\n", + "Raw spend: 44229.68113937455\n", + "After adstock: 44229.85760996279\n", + "After hill transform: 0.9858057637106481\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252803296\n", + "After adstock: 455904.4447502552\n", + "After hill transform: 0.9531672654247277\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,709.40\n", + "Adstocked value: 701,709.74\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9298\n", + "Raw spend: 701709.4039682597\n", + "After adstock: 701709.7373015931\n", + "After hill transform: 0.7035940770290354\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.71\n", + "Adstocked value: 107,484.04\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2869\n", + "Raw spend: 107483.70882910135\n", + "After adstock: 107484.04216243468\n", + "After hill transform: 0.983591520680829\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,229.68\n", + "Adstocked value: 44,229.86\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2022\n", + "Raw spend: 44229.68113935965\n", + "After adstock: 44229.85760994789\n", + "After hill transform: 0.9858057637106351\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252804786\n", + "After adstock: 455904.4447502701\n", + "After hill transform: 0.9531672654247322\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,709.40\n", + "Adstocked value: 701,709.74\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9298\n", + "Raw spend: 701709.4039682597\n", + "After adstock: 701709.7373015931\n", + "After hill transform: 0.7035940770290354\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.71\n", + "Adstocked value: 107,484.04\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2869\n", + "Raw spend: 107483.70882910135\n", + "After adstock: 107484.04216243468\n", + "After hill transform: 0.983591520680829\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,229.68\n", + "Adstocked value: 44,229.86\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2022\n", + "Raw spend: 44229.68113935965\n", + "After adstock: 44229.85760994789\n", + "After hill transform: 0.9858057637106351\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252803296\n", + "After adstock: 455904.4447502552\n", + "After hill transform: 0.9531672654247277\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,709.40\n", + "Adstocked value: 701,709.74\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9298\n", + "Raw spend: 701709.4039682746\n", + "After adstock: 701709.737301608\n", + "After hill transform: 0.7035940770290379\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.71\n", + "Adstocked value: 107,484.04\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2869\n", + "Raw spend: 107483.70882910135\n", + "After adstock: 107484.04216243468\n", + "After hill transform: 0.983591520680829\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,229.68\n", + "Adstocked value: 44,229.86\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2022\n", + "Raw spend: 44229.68113935965\n", + "After adstock: 44229.85760994789\n", + "After hill transform: 0.9858057637106351\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252803296\n", + "After adstock: 455904.4447502552\n", + "After hill transform: 0.9531672654247277\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,709.40\n", + "Adstocked value: 701,709.74\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9298\n", + "Raw spend: 701709.4039682597\n", + "After adstock: 701709.7373015931\n", + "After hill transform: 0.7035940770290354\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.71\n", + "Adstocked value: 107,484.04\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2869\n", + "Raw spend: 107483.70882911625\n", + "After adstock: 107484.04216244958\n", + "After hill transform: 0.9835915206808348\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,229.68\n", + "Adstocked value: 44,229.86\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2022\n", + "Raw spend: 44229.68113935965\n", + "After adstock: 44229.85760994789\n", + "After hill transform: 0.9858057637106351\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252803296\n", + "After adstock: 455904.4447502552\n", + "After hill transform: 0.9531672654247277\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,709.40\n", + "Adstocked value: 701,709.74\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9298\n", + "Raw spend: 701709.4039682597\n", + "After adstock: 701709.7373015931\n", + "After hill transform: 0.7035940770290354\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.71\n", + "Adstocked value: 107,484.04\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2869\n", + "Raw spend: 107483.70882910135\n", + "After adstock: 107484.04216243468\n", + "After hill transform: 0.983591520680829\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,229.68\n", + "Adstocked value: 44,229.86\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2022\n", + "Raw spend: 44229.68113937455\n", + "After adstock: 44229.85760996279\n", + "After hill transform: 0.9858057637106481\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,573.21\n", + "Adstocked value: 701,573.54\n", + "Saturated value: 0.7036\n", + "Final response: 100545.5369\n", + "Raw spend: 701573.209451849\n", + "After adstock: 701573.5427851824\n", + "After hill transform: 0.7035703351906154\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,436.38\n", + "Adstocked value: 107,436.71\n", + "Saturated value: 0.9836\n", + "Final response: 66072.0290\n", + "Raw spend: 107436.37659220911\n", + "After adstock: 107436.70992554244\n", + "After hill transform: 0.9835727960494027\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,419.16\n", + "Adstocked value: 44,419.34\n", + "Saturated value: 0.9860\n", + "Final response: 27589.8211\n", + "Raw spend: 44419.16459022561\n", + "After adstock: 44419.34106081385\n", + "After hill transform: 0.9859708264914956\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,573.21\n", + "Adstocked value: 701,573.54\n", + "Saturated value: 0.7036\n", + "Final response: 100545.5369\n", + "Raw spend: 701573.209451849\n", + "After adstock: 701573.5427851824\n", + "After hill transform: 0.7035703351906154\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,436.38\n", + "Adstocked value: 107,436.71\n", + "Saturated value: 0.9836\n", + "Final response: 66072.0290\n", + "Raw spend: 107436.37659220911\n", + "After adstock: 107436.70992554244\n", + "After hill transform: 0.9835727960494027\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,419.16\n", + "Adstocked value: 44,419.34\n", + "Saturated value: 0.9860\n", + "Final response: 27589.8211\n", + "Raw spend: 44419.16459022561\n", + "After adstock: 44419.34106081385\n", + "After hill transform: 0.9859708264914956\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252810304\n", + "After adstock: 455904.4447503253\n", + "After hill transform: 0.9531672654247484\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,653.96\n", + "Adstocked value: 701,654.30\n", + "Saturated value: 0.7036\n", + "Final response: 100547.5487\n", + "Raw spend: 701653.9642479408\n", + "After adstock: 701654.2975812742\n", + "After hill transform: 0.7035844132989202\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,464.44\n", + "Adstocked value: 107,464.77\n", + "Saturated value: 0.9836\n", + "Final response: 66072.7751\n", + "Raw spend: 107464.44163652614\n", + "After adstock: 107464.77496985947\n", + "After hill transform: 0.983583902109351\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,306.81\n", + "Adstocked value: 44,306.99\n", + "Saturated value: 0.9859\n", + "Final response: 27587.0912\n", + "Raw spend: 44306.81280220418\n", + "After adstock: 44306.989272792416\n", + "After hill transform: 0.985873269644818\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252810304\n", + "After adstock: 455904.4447503253\n", + "After hill transform: 0.9531672654247484\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,653.96\n", + "Adstocked value: 701,654.30\n", + "Saturated value: 0.7036\n", + "Final response: 100547.5487\n", + "Raw spend: 701653.9642479408\n", + "After adstock: 701654.2975812742\n", + "After hill transform: 0.7035844132989202\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,464.44\n", + "Adstocked value: 107,464.77\n", + "Saturated value: 0.9836\n", + "Final response: 66072.7751\n", + "Raw spend: 107464.44163652614\n", + "After adstock: 107464.77496985947\n", + "After hill transform: 0.983583902109351\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,306.81\n", + "Adstocked value: 44,306.99\n", + "Saturated value: 0.9859\n", + "Final response: 27587.0912\n", + "Raw spend: 44306.81280220418\n", + "After adstock: 44306.989272792416\n", + "After hill transform: 0.985873269644818\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225280658\n", + "After adstock: 455904.44475028804\n", + "After hill transform: 0.9531672654247374\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,683.43\n", + "Adstocked value: 701,683.77\n", + "Saturated value: 0.7036\n", + "Final response: 100548.2828\n", + "Raw spend: 701683.4319465889\n", + "After adstock: 701683.7652799223\n", + "After hill transform: 0.7035895499484904\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,474.68\n", + "Adstocked value: 107,475.02\n", + "Saturated value: 0.9836\n", + "Final response: 66073.0472\n", + "Raw spend: 107474.68266626683\n", + "After adstock: 107475.01599960016\n", + "After hill transform: 0.9835879521874806\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,265.82\n", + "Adstocked value: 44,265.99\n", + "Saturated value: 0.9858\n", + "Final response: 27586.0887\n", + "Raw spend: 44265.81525416717\n", + "After adstock: 44265.99172475541\n", + "After hill transform: 0.9858374425698451\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225280658\n", + "After adstock: 455904.44475028804\n", + "After hill transform: 0.9531672654247374\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,683.43\n", + "Adstocked value: 701,683.77\n", + "Saturated value: 0.7036\n", + "Final response: 100548.2828\n", + "Raw spend: 701683.4319465889\n", + "After adstock: 701683.7652799223\n", + "After hill transform: 0.7035895499484904\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,474.68\n", + "Adstocked value: 107,475.02\n", + "Saturated value: 0.9836\n", + "Final response: 66073.0472\n", + "Raw spend: 107474.68266626683\n", + "After adstock: 107475.01599960016\n", + "After hill transform: 0.9835879521874806\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,265.82\n", + "Adstocked value: 44,265.99\n", + "Saturated value: 0.9858\n", + "Final response: 27586.0887\n", + "Raw spend: 44265.81525416717\n", + "After adstock: 44265.99172475541\n", + "After hill transform: 0.9858374425698451\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252804926\n", + "After adstock: 455904.4447502715\n", + "After hill transform: 0.9531672654247325\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,696.52\n", + "Adstocked value: 701,696.86\n", + "Saturated value: 0.7036\n", + "Final response: 100548.6089\n", + "Raw spend: 701696.5240836462\n", + "After adstock: 701696.8574169796\n", + "After hill transform: 0.7035918320131509\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,479.23\n", + "Adstocked value: 107,479.57\n", + "Saturated value: 0.9836\n", + "Final response: 66073.1680\n", + "Raw spend: 107479.23263016372\n", + "After adstock: 107479.56596349705\n", + "After hill transform: 0.983589751148474\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,247.60\n", + "Adstocked value: 44,247.78\n", + "Saturated value: 0.9858\n", + "Final response: 27585.6422\n", + "Raw spend: 44247.600546452006\n", + "After adstock: 44247.777017040244\n", + "After hill transform: 0.9858214856481597\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252804926\n", + "After adstock: 455904.4447502715\n", + "After hill transform: 0.9531672654247325\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,696.52\n", + "Adstocked value: 701,696.86\n", + "Saturated value: 0.7036\n", + "Final response: 100548.6089\n", + "Raw spend: 701696.5240836462\n", + "After adstock: 701696.8574169796\n", + "After hill transform: 0.7035918320131509\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,479.23\n", + "Adstocked value: 107,479.57\n", + "Saturated value: 0.9836\n", + "Final response: 66073.1680\n", + "Raw spend: 107479.23263016372\n", + "After adstock: 107479.56596349705\n", + "After hill transform: 0.983589751148474\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,247.60\n", + "Adstocked value: 44,247.78\n", + "Saturated value: 0.9858\n", + "Final response: 27585.6422\n", + "Raw spend: 44247.600546452006\n", + "After adstock: 44247.777017040244\n", + "After hill transform: 0.9858214856481597\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225280412\n", + "After adstock: 455904.4447502635\n", + "After hill transform: 0.9531672654247302\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,702.85\n", + "Adstocked value: 701,703.18\n", + "Saturated value: 0.7036\n", + "Final response: 100548.7664\n", + "Raw spend: 701702.8456421628\n", + "After adstock: 701703.1789754962\n", + "After hill transform: 0.7035929338926995\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,481.43\n", + "Adstocked value: 107,481.76\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2264\n", + "Raw spend: 107481.42958723013\n", + "After adstock: 107481.76292056346\n", + "After hill transform: 0.9835906196828795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,238.81\n", + "Adstocked value: 44,238.98\n", + "Saturated value: 0.9858\n", + "Final response: 27585.4263\n", + "Raw spend: 44238.80554681369\n", + "After adstock: 44238.982017401926\n", + "After hill transform: 0.9858137721272017\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225280412\n", + "After adstock: 455904.4447502635\n", + "After hill transform: 0.9531672654247302\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,702.85\n", + "Adstocked value: 701,703.18\n", + "Saturated value: 0.7036\n", + "Final response: 100548.7664\n", + "Raw spend: 701702.8456421628\n", + "After adstock: 701703.1789754962\n", + "After hill transform: 0.7035929338926995\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,481.43\n", + "Adstocked value: 107,481.76\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2264\n", + "Raw spend: 107481.42958723013\n", + "After adstock: 107481.76292056346\n", + "After hill transform: 0.9835906196828795\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,238.81\n", + "Adstocked value: 44,238.98\n", + "Saturated value: 0.9858\n", + "Final response: 27585.4263\n", + "Raw spend: 44238.80554681369\n", + "After adstock: 44238.982017401926\n", + "After hill transform: 0.9858137721272017\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225280372\n", + "After adstock: 455904.44475025946\n", + "After hill transform: 0.9531672654247291\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,706.02\n", + "Adstocked value: 701,706.35\n", + "Saturated value: 0.7036\n", + "Final response: 100548.8455\n", + "Raw spend: 701706.0207478766\n", + "After adstock: 701706.35408121\n", + "After hill transform: 0.7035934873250078\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,482.53\n", + "Adstocked value: 107,482.87\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2557\n", + "Raw spend: 107482.53304469497\n", + "After adstock: 107482.8663780283\n", + "After hill transform: 0.9835910558946787\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,234.39\n", + "Adstocked value: 44,234.56\n", + "Saturated value: 0.9858\n", + "Final response: 27585.3178\n", + "Raw spend: 44234.38811501565\n", + "After adstock: 44234.56458560389\n", + "After hill transform: 0.9858098957465781\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225280372\n", + "After adstock: 455904.44475025946\n", + "After hill transform: 0.9531672654247291\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,706.02\n", + "Adstocked value: 701,706.35\n", + "Saturated value: 0.7036\n", + "Final response: 100548.8455\n", + "Raw spend: 701706.0207478766\n", + "After adstock: 701706.35408121\n", + "After hill transform: 0.7035934873250078\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,482.53\n", + "Adstocked value: 107,482.87\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2557\n", + "Raw spend: 107482.53304469497\n", + "After adstock: 107482.8663780283\n", + "After hill transform: 0.9835910558946787\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,234.39\n", + "Adstocked value: 44,234.56\n", + "Saturated value: 0.9858\n", + "Final response: 27585.3178\n", + "Raw spend: 44234.38811501565\n", + "After adstock: 44234.56458560389\n", + "After hill transform: 0.9858098957465781\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252803517\n", + "After adstock: 455904.4447502574\n", + "After hill transform: 0.9531672654247284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,707.65\n", + "Adstocked value: 701,707.98\n", + "Saturated value: 0.7036\n", + "Final response: 100548.8860\n", + "Raw spend: 701707.6471055504\n", + "After adstock: 701707.9804388838\n", + "After hill transform: 0.7035937708037793\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.10\n", + "Adstocked value: 107,483.43\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2707\n", + "Raw spend: 107483.09825942399\n", + "After adstock: 107483.43159275732\n", + "After hill transform: 0.9835912793256262\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,232.13\n", + "Adstocked value: 44,232.30\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2623\n", + "Raw spend: 44232.12541110883\n", + "After adstock: 44232.301881697065\n", + "After hill transform: 0.9858079096264823\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252803517\n", + "After adstock: 455904.4447502574\n", + "After hill transform: 0.9531672654247284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,707.65\n", + "Adstocked value: 701,707.98\n", + "Saturated value: 0.7036\n", + "Final response: 100548.8860\n", + "Raw spend: 701707.6471055504\n", + "After adstock: 701707.9804388838\n", + "After hill transform: 0.7035937708037793\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.10\n", + "Adstocked value: 107,483.43\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2707\n", + "Raw spend: 107483.09825942399\n", + "After adstock: 107483.43159275732\n", + "After hill transform: 0.9835912793256262\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,232.13\n", + "Adstocked value: 44,232.30\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2623\n", + "Raw spend: 44232.12541110883\n", + "After adstock: 44232.301881697065\n", + "After hill transform: 0.9858079096264823\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225280341\n", + "After adstock: 455904.44475025637\n", + "After hill transform: 0.9531672654247281\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.49\n", + "Adstocked value: 701,708.82\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9070\n", + "Raw spend: 701708.4885421714\n", + "After adstock: 701708.8218755048\n", + "After hill transform: 0.7035939174682577\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.39\n", + "Adstocked value: 107,483.72\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2784\n", + "Raw spend: 107483.39068733169\n", + "After adstock: 107483.72402066502\n", + "After hill transform: 0.9835913949215523\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,230.95\n", + "Adstocked value: 44,231.13\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2335\n", + "Raw spend: 44230.95474492611\n", + "After adstock: 44231.131215514346\n", + "After hill transform: 0.9858068819103878\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225280341\n", + "After adstock: 455904.44475025637\n", + "After hill transform: 0.9531672654247281\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.49\n", + "Adstocked value: 701,708.82\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9070\n", + "Raw spend: 701708.4885421714\n", + "After adstock: 701708.8218755048\n", + "After hill transform: 0.7035939174682577\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.39\n", + "Adstocked value: 107,483.72\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2784\n", + "Raw spend: 107483.39068733169\n", + "After adstock: 107483.72402066502\n", + "After hill transform: 0.9835913949215523\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,230.95\n", + "Adstocked value: 44,231.13\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2335\n", + "Raw spend: 44230.95474492611\n", + "After adstock: 44231.131215514346\n", + "After hill transform: 0.9858068819103878\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252803354\n", + "After adstock: 455904.4447502558\n", + "After hill transform: 0.953167265424728\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.93\n", + "Adstocked value: 701,709.26\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9179\n", + "Raw spend: 701708.92613609\n", + "After adstock: 701709.2594694233\n", + "After hill transform: 0.7035939937418709\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.54\n", + "Adstocked value: 107,483.88\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2825\n", + "Raw spend: 107483.54276613457\n", + "After adstock: 107483.8760994679\n", + "After hill transform: 0.983591455037433\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,230.35\n", + "Adstocked value: 44,230.52\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2186\n", + "Raw spend: 44230.345933294426\n", + "After adstock: 44230.522403882664\n", + "After hill transform: 0.9858063474010217\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252803354\n", + "After adstock: 455904.4447502558\n", + "After hill transform: 0.953167265424728\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.93\n", + "Adstocked value: 701,709.26\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9179\n", + "Raw spend: 701708.92613609\n", + "After adstock: 701709.2594694233\n", + "After hill transform: 0.7035939937418709\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.54\n", + "Adstocked value: 107,483.88\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2825\n", + "Raw spend: 107483.54276613457\n", + "After adstock: 107483.8760994679\n", + "After hill transform: 0.983591455037433\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,230.35\n", + "Adstocked value: 44,230.52\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2186\n", + "Raw spend: 44230.345933294426\n", + "After adstock: 44230.522403882664\n", + "After hill transform: 0.9858063474010217\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252803325\n", + "After adstock: 455904.4447502555\n", + "After hill transform: 0.9531672654247278\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,709.15\n", + "Adstocked value: 701,709.49\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9235\n", + "Raw spend: 701709.1543210124\n", + "After adstock: 701709.4876543458\n", + "After hill transform: 0.7035940335149974\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.62\n", + "Adstocked value: 107,483.96\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2846\n", + "Raw spend: 107483.62206817325\n", + "After adstock: 107483.95540150658\n", + "After hill transform: 0.9835914863849554\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,230.03\n", + "Adstocked value: 44,230.20\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2108\n", + "Raw spend: 44230.02846627962\n", + "After adstock: 44230.204936867856\n", + "After hill transform: 0.9858060686684018\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252803325\n", + "After adstock: 455904.4447502555\n", + "After hill transform: 0.9531672654247278\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,709.15\n", + "Adstocked value: 701,709.49\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9235\n", + "Raw spend: 701709.1543210124\n", + "After adstock: 701709.4876543458\n", + "After hill transform: 0.7035940335149974\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.62\n", + "Adstocked value: 107,483.96\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2846\n", + "Raw spend: 107483.62206817325\n", + "After adstock: 107483.95540150658\n", + "After hill transform: 0.9835914863849554\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,230.03\n", + "Adstocked value: 44,230.20\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2108\n", + "Raw spend: 44230.02846627962\n", + "After adstock: 44230.204936867856\n", + "After hill transform: 0.9858060686684018\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252803313\n", + "After adstock: 455904.4447502554\n", + "After hill transform: 0.9531672654247278\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,709.27\n", + "Adstocked value: 701,709.61\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9265\n", + "Raw spend: 701709.2734755141\n", + "After adstock: 701709.6068088475\n", + "After hill transform: 0.703594054283879\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.66\n", + "Adstocked value: 107,484.00\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2857\n", + "Raw spend: 107483.66347842418\n", + "After adstock: 107483.9968117575\n", + "After hill transform: 0.9835915027540956\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,229.86\n", + "Adstocked value: 44,230.04\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2067\n", + "Raw spend: 44229.862690103364\n", + "After adstock: 44230.0391606916\n", + "After hill transform: 0.9858059231157652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252803313\n", + "After adstock: 455904.4447502554\n", + "After hill transform: 0.9531672654247278\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,709.27\n", + "Adstocked value: 701,709.61\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9265\n", + "Raw spend: 701709.2734755141\n", + "After adstock: 701709.6068088475\n", + "After hill transform: 0.703594054283879\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.66\n", + "Adstocked value: 107,484.00\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2857\n", + "Raw spend: 107483.66347842418\n", + "After adstock: 107483.9968117575\n", + "After hill transform: 0.9835915027540956\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,229.86\n", + "Adstocked value: 44,230.04\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2067\n", + "Raw spend: 44229.862690103364\n", + "After adstock: 44230.0391606916\n", + "After hill transform: 0.9858059231157652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252804803\n", + "After adstock: 455904.4447502703\n", + "After hill transform: 0.9531672654247322\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,709.27\n", + "Adstocked value: 701,709.61\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9265\n", + "Raw spend: 701709.2734755141\n", + "After adstock: 701709.6068088475\n", + "After hill transform: 0.703594054283879\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.66\n", + "Adstocked value: 107,484.00\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2857\n", + "Raw spend: 107483.66347842418\n", + "After adstock: 107483.9968117575\n", + "After hill transform: 0.9835915027540956\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,229.86\n", + "Adstocked value: 44,230.04\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2067\n", + "Raw spend: 44229.862690103364\n", + "After adstock: 44230.0391606916\n", + "After hill transform: 0.9858059231157652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252803313\n", + "After adstock: 455904.4447502554\n", + "After hill transform: 0.9531672654247278\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,709.27\n", + "Adstocked value: 701,709.61\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9265\n", + "Raw spend: 701709.273475529\n", + "After adstock: 701709.6068088624\n", + "After hill transform: 0.7035940542838816\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.66\n", + "Adstocked value: 107,484.00\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2857\n", + "Raw spend: 107483.66347842418\n", + "After adstock: 107483.9968117575\n", + "After hill transform: 0.9835915027540956\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,229.86\n", + "Adstocked value: 44,230.04\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2067\n", + "Raw spend: 44229.862690103364\n", + "After adstock: 44230.0391606916\n", + "After hill transform: 0.9858059231157652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252803313\n", + "After adstock: 455904.4447502554\n", + "After hill transform: 0.9531672654247278\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,709.27\n", + "Adstocked value: 701,709.61\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9265\n", + "Raw spend: 701709.2734755141\n", + "After adstock: 701709.6068088475\n", + "After hill transform: 0.703594054283879\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.66\n", + "Adstocked value: 107,484.00\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2857\n", + "Raw spend: 107483.66347843908\n", + "After adstock: 107483.9968117724\n", + "After hill transform: 0.9835915027541015\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,229.86\n", + "Adstocked value: 44,230.04\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2067\n", + "Raw spend: 44229.862690103364\n", + "After adstock: 44230.0391606916\n", + "After hill transform: 0.9858059231157652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252803313\n", + "After adstock: 455904.4447502554\n", + "After hill transform: 0.9531672654247278\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,709.27\n", + "Adstocked value: 701,709.61\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9265\n", + "Raw spend: 701709.2734755141\n", + "After adstock: 701709.6068088475\n", + "After hill transform: 0.703594054283879\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.66\n", + "Adstocked value: 107,484.00\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2857\n", + "Raw spend: 107483.66347842418\n", + "After adstock: 107483.9968117575\n", + "After hill transform: 0.9835915027540956\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,229.86\n", + "Adstocked value: 44,230.04\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2067\n", + "Raw spend: 44229.862690118265\n", + "After adstock: 44230.0391607065\n", + "After hill transform: 0.9858059231157783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252803313\n", + "After adstock: 455904.4447502554\n", + "After hill transform: 0.9531672654247278\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,709.27\n", + "Adstocked value: 701,709.61\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9265\n", + "Raw spend: 701709.2734755141\n", + "After adstock: 701709.6068088475\n", + "After hill transform: 0.703594054283879\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.66\n", + "Adstocked value: 107,484.00\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2857\n", + "Raw spend: 107483.66347842418\n", + "After adstock: 107483.9968117575\n", + "After hill transform: 0.9835915027540956\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,229.86\n", + "Adstocked value: 44,230.04\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2067\n", + "Raw spend: 44229.862690103364\n", + "After adstock: 44230.0391606916\n", + "After hill transform: 0.9858059231157652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252804803\n", + "After adstock: 455904.4447502703\n", + "After hill transform: 0.9531672654247322\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,709.27\n", + "Adstocked value: 701,709.61\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9265\n", + "Raw spend: 701709.2734755141\n", + "After adstock: 701709.6068088475\n", + "After hill transform: 0.703594054283879\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.66\n", + "Adstocked value: 107,484.00\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2857\n", + "Raw spend: 107483.66347842418\n", + "After adstock: 107483.9968117575\n", + "After hill transform: 0.9835915027540956\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,229.86\n", + "Adstocked value: 44,230.04\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2067\n", + "Raw spend: 44229.862690103364\n", + "After adstock: 44230.0391606916\n", + "After hill transform: 0.9858059231157652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252803313\n", + "After adstock: 455904.4447502554\n", + "After hill transform: 0.9531672654247278\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,709.27\n", + "Adstocked value: 701,709.61\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9265\n", + "Raw spend: 701709.273475529\n", + "After adstock: 701709.6068088624\n", + "After hill transform: 0.7035940542838816\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.66\n", + "Adstocked value: 107,484.00\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2857\n", + "Raw spend: 107483.66347842418\n", + "After adstock: 107483.9968117575\n", + "After hill transform: 0.9835915027540956\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,229.86\n", + "Adstocked value: 44,230.04\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2067\n", + "Raw spend: 44229.862690103364\n", + "After adstock: 44230.0391606916\n", + "After hill transform: 0.9858059231157652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252803313\n", + "After adstock: 455904.4447502554\n", + "After hill transform: 0.9531672654247278\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,709.27\n", + "Adstocked value: 701,709.61\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9265\n", + "Raw spend: 701709.2734755141\n", + "After adstock: 701709.6068088475\n", + "After hill transform: 0.703594054283879\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.66\n", + "Adstocked value: 107,484.00\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2857\n", + "Raw spend: 107483.66347843908\n", + "After adstock: 107483.9968117724\n", + "After hill transform: 0.9835915027541015\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,229.86\n", + "Adstocked value: 44,230.04\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2067\n", + "Raw spend: 44229.862690103364\n", + "After adstock: 44230.0391606916\n", + "After hill transform: 0.9858059231157652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252803313\n", + "After adstock: 455904.4447502554\n", + "After hill transform: 0.9531672654247278\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,709.27\n", + "Adstocked value: 701,709.61\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9265\n", + "Raw spend: 701709.2734755141\n", + "After adstock: 701709.6068088475\n", + "After hill transform: 0.703594054283879\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.66\n", + "Adstocked value: 107,484.00\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2857\n", + "Raw spend: 107483.66347842418\n", + "After adstock: 107483.9968117575\n", + "After hill transform: 0.9835915027540956\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,229.86\n", + "Adstocked value: 44,230.04\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2067\n", + "Raw spend: 44229.862690118265\n", + "After adstock: 44230.0391607065\n", + "After hill transform: 0.9858059231157783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,901.86\n", + "Adstocked value: 455,903.09\n", + "Saturated value: 0.9532\n", + "Final response: 514840.6139\n", + "Raw spend: 455901.8644476038\n", + "After adstock: 455903.08666982607\n", + "After hill transform: 0.9531668669474126\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 658,496.09\n", + "Adstocked value: 658,496.43\n", + "Saturated value: 0.6958\n", + "Final response: 99429.5894\n", + "Raw spend: 658496.0939546243\n", + "After adstock: 658496.4272879576\n", + "After hill transform: 0.6957614599513514\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 92,463.83\n", + "Adstocked value: 92,464.17\n", + "Saturated value: 0.9758\n", + "Final response: 65550.2864\n", + "Raw spend: 92463.83210443698\n", + "After adstock: 92464.16543777031\n", + "After hill transform: 0.9758059406996871\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 104,353.89\n", + "Adstocked value: 104,354.07\n", + "Saturated value: 0.9987\n", + "Final response: 27945.2382\n", + "Raw spend: 104353.89024602946\n", + "After adstock: 104354.0667166177\n", + "After hill transform: 0.9986722826152761\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,901.86\n", + "Adstocked value: 455,903.09\n", + "Saturated value: 0.9532\n", + "Final response: 514840.6139\n", + "Raw spend: 455901.8644476038\n", + "After adstock: 455903.08666982607\n", + "After hill transform: 0.9531668669474126\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 658,496.09\n", + "Adstocked value: 658,496.43\n", + "Saturated value: 0.6958\n", + "Final response: 99429.5894\n", + "Raw spend: 658496.0939546243\n", + "After adstock: 658496.4272879576\n", + "After hill transform: 0.6957614599513514\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 92,463.83\n", + "Adstocked value: 92,464.17\n", + "Saturated value: 0.9758\n", + "Final response: 65550.2864\n", + "Raw spend: 92463.83210443698\n", + "After adstock: 92464.16543777031\n", + "After hill transform: 0.9758059406996871\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 104,353.89\n", + "Adstocked value: 104,354.07\n", + "Saturated value: 0.9987\n", + "Final response: 27945.2382\n", + "Raw spend: 104353.89024602946\n", + "After adstock: 104354.0667166177\n", + "After hill transform: 0.9986722826152761\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.09\n", + "Adstocked value: 455,904.31\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8076\n", + "Raw spend: 455903.0867199902\n", + "After adstock: 455904.30894221243\n", + "After hill transform: 0.9531672255771948\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 697,387.96\n", + "Adstocked value: 697,388.29\n", + "Saturated value: 0.7028\n", + "Final response: 100440.8740\n", + "Raw spend: 697387.9555234251\n", + "After adstock: 697388.2888567585\n", + "After hill transform: 0.7028379538274885\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,981.68\n", + "Adstocked value: 105,982.01\n", + "Saturated value: 0.9830\n", + "Final response: 66032.3929\n", + "Raw spend: 105981.68034102545\n", + "After adstock: 105982.01367435878\n", + "After hill transform: 0.9829827574934762\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,242.27\n", + "Adstocked value: 50,242.44\n", + "Saturated value: 0.9900\n", + "Final response: 27702.3595\n", + "Raw spend: 50242.26544569597\n", + "After adstock: 50242.44191628421\n", + "After hill transform: 0.9899925856963092\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.09\n", + "Adstocked value: 455,904.31\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8076\n", + "Raw spend: 455903.0867199902\n", + "After adstock: 455904.30894221243\n", + "After hill transform: 0.9531672255771948\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 697,387.96\n", + "Adstocked value: 697,388.29\n", + "Saturated value: 0.7028\n", + "Final response: 100440.8740\n", + "Raw spend: 697387.9555234251\n", + "After adstock: 697388.2888567585\n", + "After hill transform: 0.7028379538274885\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,981.68\n", + "Adstocked value: 105,982.01\n", + "Saturated value: 0.9830\n", + "Final response: 66032.3929\n", + "Raw spend: 105981.68034102545\n", + "After adstock: 105982.01367435878\n", + "After hill transform: 0.9829827574934762\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,242.27\n", + "Adstocked value: 50,242.44\n", + "Saturated value: 0.9900\n", + "Final response: 27702.3595\n", + "Raw spend: 50242.26544569597\n", + "After adstock: 50242.44191628421\n", + "After hill transform: 0.9899925856963092\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.21\n", + "Adstocked value: 455,904.43\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8270\n", + "Raw spend: 455903.20894722885\n", + "After adstock: 455904.4311694511\n", + "After hill transform: 0.9531672614399765\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,277.14\n", + "Adstocked value: 701,277.48\n", + "Saturated value: 0.7035\n", + "Final response: 100538.1584\n", + "Raw spend: 701277.1416803052\n", + "After adstock: 701277.4750136386\n", + "After hill transform: 0.7035187040628998\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,333.47\n", + "Adstocked value: 107,333.80\n", + "Saturated value: 0.9835\n", + "Final response: 66069.2874\n", + "Raw spend: 107333.4651646843\n", + "After adstock: 107333.79849801763\n", + "After hill transform: 0.9835319831908792\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,831.10\n", + "Adstocked value: 44,831.28\n", + "Saturated value: 0.9863\n", + "Final response: 27599.6150\n", + "Raw spend: 44831.10296566263\n", + "After adstock: 44831.279436250865\n", + "After hill transform: 0.9863208302650549\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.21\n", + "Adstocked value: 455,904.43\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8270\n", + "Raw spend: 455903.20894722885\n", + "After adstock: 455904.4311694511\n", + "After hill transform: 0.9531672614399765\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,277.14\n", + "Adstocked value: 701,277.48\n", + "Saturated value: 0.7035\n", + "Final response: 100538.1584\n", + "Raw spend: 701277.1416803052\n", + "After adstock: 701277.4750136386\n", + "After hill transform: 0.7035187040628998\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,333.47\n", + "Adstocked value: 107,333.80\n", + "Saturated value: 0.9835\n", + "Final response: 66069.2874\n", + "Raw spend: 107333.4651646843\n", + "After adstock: 107333.79849801763\n", + "After hill transform: 0.9835319831908792\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,831.10\n", + "Adstocked value: 44,831.28\n", + "Saturated value: 0.9863\n", + "Final response: 27599.6150\n", + "Raw spend: 44831.10296566263\n", + "After adstock: 44831.279436250865\n", + "After hill transform: 0.9863208302650549\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8285\n", + "Raw spend: 455903.21879008657\n", + "After adstock: 455904.4410123088\n", + "After hill transform: 0.9531672643279749\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,590.33\n", + "Adstocked value: 701,590.67\n", + "Saturated value: 0.7036\n", + "Final response: 100545.9635\n", + "Raw spend: 701590.334602956\n", + "After adstock: 701590.6679362893\n", + "After hill transform: 0.7035733208123586\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,442.32\n", + "Adstocked value: 107,442.66\n", + "Saturated value: 0.9836\n", + "Final response: 66072.1872\n", + "Raw spend: 107442.32327088929\n", + "After adstock: 107442.65660422262\n", + "After hill transform: 0.9835751501620991\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,395.35\n", + "Adstocked value: 44,395.52\n", + "Saturated value: 0.9860\n", + "Final response: 27589.2445\n", + "Raw spend: 44395.34655707275\n", + "After adstock: 44395.52302766099\n", + "After hill transform: 0.9859502211263449\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8285\n", + "Raw spend: 455903.21879008657\n", + "After adstock: 455904.4410123088\n", + "After hill transform: 0.9531672643279749\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,590.33\n", + "Adstocked value: 701,590.67\n", + "Saturated value: 0.7036\n", + "Final response: 100545.9635\n", + "Raw spend: 701590.334602956\n", + "After adstock: 701590.6679362893\n", + "After hill transform: 0.7035733208123586\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,442.32\n", + "Adstocked value: 107,442.66\n", + "Saturated value: 0.9836\n", + "Final response: 66072.1872\n", + "Raw spend: 107442.32327088929\n", + "After adstock: 107442.65660422262\n", + "After hill transform: 0.9835751501620991\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,395.35\n", + "Adstocked value: 44,395.52\n", + "Saturated value: 0.9860\n", + "Final response: 27589.2445\n", + "Raw spend: 44395.34655707275\n", + "After adstock: 44395.52302766099\n", + "After hill transform: 0.9859502211263449\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8289\n", + "Raw spend: 455903.2209702654\n", + "After adstock: 455904.44319248764\n", + "After hill transform: 0.9531672649676624\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,659.71\n", + "Adstocked value: 701,660.04\n", + "Saturated value: 0.7036\n", + "Final response: 100547.6918\n", + "Raw spend: 701659.7063844134\n", + "After adstock: 701660.0397177468\n", + "After hill transform: 0.7035854142580024\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,466.44\n", + "Adstocked value: 107,466.77\n", + "Saturated value: 0.9836\n", + "Final response: 66072.8281\n", + "Raw spend: 107466.43518468864\n", + "After adstock: 107466.76851802197\n", + "After hill transform: 0.983584690616434\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,298.83\n", + "Adstocked value: 44,299.00\n", + "Saturated value: 0.9859\n", + "Final response: 27586.8962\n", + "Raw spend: 44298.82713993669\n", + "After adstock: 44299.00361052493\n", + "After hill transform: 0.9858663007186079\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8289\n", + "Raw spend: 455903.2209702654\n", + "After adstock: 455904.44319248764\n", + "After hill transform: 0.9531672649676624\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,659.71\n", + "Adstocked value: 701,660.04\n", + "Saturated value: 0.7036\n", + "Final response: 100547.6918\n", + "Raw spend: 701659.7063844134\n", + "After adstock: 701660.0397177468\n", + "After hill transform: 0.7035854142580024\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,466.44\n", + "Adstocked value: 107,466.77\n", + "Saturated value: 0.9836\n", + "Final response: 66072.8281\n", + "Raw spend: 107466.43518468864\n", + "After adstock: 107466.76851802197\n", + "After hill transform: 0.983584690616434\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,298.83\n", + "Adstocked value: 44,299.00\n", + "Saturated value: 0.9859\n", + "Final response: 27586.8962\n", + "Raw spend: 44298.82713993669\n", + "After adstock: 44299.00361052493\n", + "After hill transform: 0.9858663007186079\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8290\n", + "Raw spend: 455903.2217937268\n", + "After adstock: 455904.44401594903\n", + "After hill transform: 0.9531672652092746\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,685.91\n", + "Adstocked value: 701,686.24\n", + "Saturated value: 0.7036\n", + "Final response: 100548.3445\n", + "Raw spend: 701685.9083560681\n", + "After adstock: 701686.2416894014\n", + "After hill transform: 0.7035899816106012\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,475.54\n", + "Adstocked value: 107,475.88\n", + "Saturated value: 0.9836\n", + "Final response: 66073.0700\n", + "Raw spend: 107475.54234135432\n", + "After adstock: 107475.87567468765\n", + "After hill transform: 0.9835882921058047\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,262.37\n", + "Adstocked value: 44,262.55\n", + "Saturated value: 0.9858\n", + "Final response: 27586.0043\n", + "Raw spend: 44262.3714085314\n", + "After adstock: 44262.54787911964\n", + "After hill transform: 0.9858344274634575\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8290\n", + "Raw spend: 455903.2217937268\n", + "After adstock: 455904.44401594903\n", + "After hill transform: 0.9531672652092746\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,685.91\n", + "Adstocked value: 701,686.24\n", + "Saturated value: 0.7036\n", + "Final response: 100548.3445\n", + "Raw spend: 701685.9083560681\n", + "After adstock: 701686.2416894014\n", + "After hill transform: 0.7035899816106012\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,475.54\n", + "Adstocked value: 107,475.88\n", + "Saturated value: 0.9836\n", + "Final response: 66073.0700\n", + "Raw spend: 107475.54234135432\n", + "After adstock: 107475.87567468765\n", + "After hill transform: 0.9835882921058047\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,262.37\n", + "Adstocked value: 44,262.55\n", + "Saturated value: 0.9858\n", + "Final response: 27586.0043\n", + "Raw spend: 44262.3714085314\n", + "After adstock: 44262.54787911964\n", + "After hill transform: 0.9858344274634575\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22216377413\n", + "After adstock: 455904.4443859964\n", + "After hill transform: 0.9531672653178503\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,697.68\n", + "Adstocked value: 701,698.02\n", + "Saturated value: 0.7036\n", + "Final response: 100548.6378\n", + "Raw spend: 701697.6830068652\n", + "After adstock: 701698.0163401986\n", + "After hill transform: 0.7035920340202366\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,479.63\n", + "Adstocked value: 107,479.97\n", + "Saturated value: 0.9836\n", + "Final response: 66073.1787\n", + "Raw spend: 107479.6349184667\n", + "After adstock: 107479.96825180003\n", + "After hill transform: 0.9835899101918991\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,245.99\n", + "Adstocked value: 44,246.17\n", + "Saturated value: 0.9858\n", + "Final response: 27585.6026\n", + "Raw spend: 44245.98891974353\n", + "After adstock: 44246.16539033177\n", + "After hill transform: 0.9858200726195409\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22216377413\n", + "After adstock: 455904.4443859964\n", + "After hill transform: 0.9531672653178503\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,697.68\n", + "Adstocked value: 701,698.02\n", + "Saturated value: 0.7036\n", + "Final response: 100548.6378\n", + "Raw spend: 701697.6830068652\n", + "After adstock: 701698.0163401986\n", + "After hill transform: 0.7035920340202366\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,479.63\n", + "Adstocked value: 107,479.97\n", + "Saturated value: 0.9836\n", + "Final response: 66073.1787\n", + "Raw spend: 107479.6349184667\n", + "After adstock: 107479.96825180003\n", + "After hill transform: 0.9835899101918991\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,245.99\n", + "Adstocked value: 44,246.17\n", + "Saturated value: 0.9858\n", + "Final response: 27585.6026\n", + "Raw spend: 44245.98891974353\n", + "After adstock: 44246.16539033177\n", + "After hill transform: 0.9858200726195409\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2223429785\n", + "After adstock: 455904.44456520077\n", + "After hill transform: 0.9531672653704308\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,703.39\n", + "Adstocked value: 701,703.72\n", + "Saturated value: 0.7036\n", + "Final response: 100548.7798\n", + "Raw spend: 701703.3851666043\n", + "After adstock: 701703.7184999377\n", + "After hill transform: 0.7035930279339625\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,481.62\n", + "Adstocked value: 107,481.95\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2313\n", + "Raw spend: 107481.61684802381\n", + "After adstock: 107481.95018135714\n", + "After hill transform: 0.9835906937107465\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,238.06\n", + "Adstocked value: 44,238.23\n", + "Saturated value: 0.9858\n", + "Final response: 27585.4079\n", + "Raw spend: 44238.05530289139\n", + "After adstock: 44238.23177347963\n", + "After hill transform: 0.9858131138747256\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2223429785\n", + "After adstock: 455904.44456520077\n", + "After hill transform: 0.9531672653704308\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,703.39\n", + "Adstocked value: 701,703.72\n", + "Saturated value: 0.7036\n", + "Final response: 100548.7798\n", + "Raw spend: 701703.3851666043\n", + "After adstock: 701703.7184999377\n", + "After hill transform: 0.7035930279339625\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,481.62\n", + "Adstocked value: 107,481.95\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2313\n", + "Raw spend: 107481.61684802381\n", + "After adstock: 107481.95018135714\n", + "After hill transform: 0.9835906937107465\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,238.06\n", + "Adstocked value: 44,238.23\n", + "Saturated value: 0.9858\n", + "Final response: 27585.4079\n", + "Raw spend: 44238.05530289139\n", + "After adstock: 44238.23177347963\n", + "After hill transform: 0.9858131138747256\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22243290715\n", + "After adstock: 455904.4446551294\n", + "After hill transform: 0.9531672653968168\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,706.25\n", + "Adstocked value: 701,706.58\n", + "Saturated value: 0.7036\n", + "Final response: 100548.8511\n", + "Raw spend: 701706.2466319721\n", + "After adstock: 701706.5799653055\n", + "After hill transform: 0.7035935266972972\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,482.61\n", + "Adstocked value: 107,482.94\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2577\n", + "Raw spend: 107482.61142254448\n", + "After adstock: 107482.9447558778\n", + "After hill transform: 0.9835910868779084\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,234.07\n", + "Adstocked value: 44,234.25\n", + "Saturated value: 0.9858\n", + "Final response: 27585.3101\n", + "Raw spend: 44234.07404475354\n", + "After adstock: 44234.25051534178\n", + "After hill transform: 0.985809620089446\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22243290715\n", + "After adstock: 455904.4446551294\n", + "After hill transform: 0.9531672653968168\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,706.25\n", + "Adstocked value: 701,706.58\n", + "Saturated value: 0.7036\n", + "Final response: 100548.8511\n", + "Raw spend: 701706.2466319721\n", + "After adstock: 701706.5799653055\n", + "After hill transform: 0.7035935266972972\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,482.61\n", + "Adstocked value: 107,482.94\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2577\n", + "Raw spend: 107482.61142254448\n", + "After adstock: 107482.9447558778\n", + "After hill transform: 0.9835910868779084\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,234.07\n", + "Adstocked value: 44,234.25\n", + "Saturated value: 0.9858\n", + "Final response: 27585.3101\n", + "Raw spend: 44234.07404475354\n", + "After adstock: 44234.25051534178\n", + "After hill transform: 0.985809620089446\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222478842\n", + "After adstock: 455904.44470106426\n", + "After hill transform: 0.9531672654102946\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,707.71\n", + "Adstocked value: 701,708.04\n", + "Saturated value: 0.7036\n", + "Final response: 100548.8875\n", + "Raw spend: 701707.7082481178\n", + "After adstock: 701708.0415814512\n", + "After hill transform: 0.7035937814610869\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.12\n", + "Adstocked value: 107,483.45\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2712\n", + "Raw spend: 107483.1194441315\n", + "After adstock: 107483.45277746483\n", + "After hill transform: 0.9835912876999187\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,232.04\n", + "Adstocked value: 44,232.22\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2602\n", + "Raw spend: 44232.04044643028\n", + "After adstock: 44232.216917018515\n", + "After hill transform: 0.9858078350402276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222478842\n", + "After adstock: 455904.44470106426\n", + "After hill transform: 0.9531672654102946\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,707.71\n", + "Adstocked value: 701,708.04\n", + "Saturated value: 0.7036\n", + "Final response: 100548.8875\n", + "Raw spend: 701707.7082481178\n", + "After adstock: 701708.0415814512\n", + "After hill transform: 0.7035937814610869\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.12\n", + "Adstocked value: 107,483.45\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2712\n", + "Raw spend: 107483.1194441315\n", + "After adstock: 107483.45277746483\n", + "After hill transform: 0.9835912876999187\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,232.04\n", + "Adstocked value: 44,232.22\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2602\n", + "Raw spend: 44232.04044643028\n", + "After adstock: 44232.216917018515\n", + "After hill transform: 0.9858078350402276\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22250251775\n", + "After adstock: 455904.44472474\n", + "After hill transform: 0.9531672654172414\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.46\n", + "Adstocked value: 701,708.79\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9063\n", + "Raw spend: 701708.4615931532\n", + "After adstock: 701708.7949264866\n", + "After hill transform: 0.7035939127709808\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.38\n", + "Adstocked value: 107,483.71\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2782\n", + "Raw spend: 107483.38128821524\n", + "After adstock: 107483.71462154857\n", + "After hill transform: 0.9835913912061255\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,230.99\n", + "Adstocked value: 44,231.17\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2344\n", + "Raw spend: 44230.99229079431\n", + "After adstock: 44231.16876138255\n", + "After hill transform: 0.9858069148730895\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22250251775\n", + "After adstock: 455904.44472474\n", + "After hill transform: 0.9531672654172414\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.46\n", + "Adstocked value: 701,708.79\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9063\n", + "Raw spend: 701708.4615931532\n", + "After adstock: 701708.7949264866\n", + "After hill transform: 0.7035939127709808\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.38\n", + "Adstocked value: 107,483.71\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2782\n", + "Raw spend: 107483.38128821524\n", + "After adstock: 107483.71462154857\n", + "After hill transform: 0.9835913912061255\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,230.99\n", + "Adstocked value: 44,231.17\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2344\n", + "Raw spend: 44230.99229079431\n", + "After adstock: 44231.16876138255\n", + "After hill transform: 0.9858069148730895\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22250253265\n", + "After adstock: 455904.4447247549\n", + "After hill transform: 0.9531672654172457\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.46\n", + "Adstocked value: 701,708.79\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9063\n", + "Raw spend: 701708.4615931532\n", + "After adstock: 701708.7949264866\n", + "After hill transform: 0.7035939127709808\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.38\n", + "Adstocked value: 107,483.71\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2782\n", + "Raw spend: 107483.38128821524\n", + "After adstock: 107483.71462154857\n", + "After hill transform: 0.9835913912061255\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,230.99\n", + "Adstocked value: 44,231.17\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2344\n", + "Raw spend: 44230.99229079431\n", + "After adstock: 44231.16876138255\n", + "After hill transform: 0.9858069148730895\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22250251775\n", + "After adstock: 455904.44472474\n", + "After hill transform: 0.9531672654172414\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.46\n", + "Adstocked value: 701,708.79\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9063\n", + "Raw spend: 701708.4615931681\n", + "After adstock: 701708.7949265015\n", + "After hill transform: 0.7035939127709833\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.38\n", + "Adstocked value: 107,483.71\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2782\n", + "Raw spend: 107483.38128821524\n", + "After adstock: 107483.71462154857\n", + "After hill transform: 0.9835913912061255\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,230.99\n", + "Adstocked value: 44,231.17\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2344\n", + "Raw spend: 44230.99229079431\n", + "After adstock: 44231.16876138255\n", + "After hill transform: 0.9858069148730895\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22250251775\n", + "After adstock: 455904.44472474\n", + "After hill transform: 0.9531672654172414\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.46\n", + "Adstocked value: 701,708.79\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9063\n", + "Raw spend: 701708.4615931532\n", + "After adstock: 701708.7949264866\n", + "After hill transform: 0.7035939127709808\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.38\n", + "Adstocked value: 107,483.71\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2782\n", + "Raw spend: 107483.38128823014\n", + "After adstock: 107483.71462156347\n", + "After hill transform: 0.9835913912061315\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,230.99\n", + "Adstocked value: 44,231.17\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2344\n", + "Raw spend: 44230.99229079431\n", + "After adstock: 44231.16876138255\n", + "After hill transform: 0.9858069148730895\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22250251775\n", + "After adstock: 455904.44472474\n", + "After hill transform: 0.9531672654172414\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.46\n", + "Adstocked value: 701,708.79\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9063\n", + "Raw spend: 701708.4615931532\n", + "After adstock: 701708.7949264866\n", + "After hill transform: 0.7035939127709808\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.38\n", + "Adstocked value: 107,483.71\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2782\n", + "Raw spend: 107483.38128821524\n", + "After adstock: 107483.71462154857\n", + "After hill transform: 0.9835913912061255\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,230.99\n", + "Adstocked value: 44,231.17\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2344\n", + "Raw spend: 44230.99229080921\n", + "After adstock: 44231.16876139745\n", + "After hill transform: 0.9858069148731026\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22250251775\n", + "After adstock: 455904.44472474\n", + "After hill transform: 0.9531672654172414\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.46\n", + "Adstocked value: 701,708.79\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9063\n", + "Raw spend: 701708.4615931532\n", + "After adstock: 701708.7949264866\n", + "After hill transform: 0.7035939127709808\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.38\n", + "Adstocked value: 107,483.71\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2782\n", + "Raw spend: 107483.38128821524\n", + "After adstock: 107483.71462154857\n", + "After hill transform: 0.9835913912061255\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,230.99\n", + "Adstocked value: 44,231.17\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2344\n", + "Raw spend: 44230.99229079431\n", + "After adstock: 44231.16876138255\n", + "After hill transform: 0.9858069148730895\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22250253265\n", + "After adstock: 455904.4447247549\n", + "After hill transform: 0.9531672654172457\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.46\n", + "Adstocked value: 701,708.79\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9063\n", + "Raw spend: 701708.4615931532\n", + "After adstock: 701708.7949264866\n", + "After hill transform: 0.7035939127709808\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.38\n", + "Adstocked value: 107,483.71\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2782\n", + "Raw spend: 107483.38128821524\n", + "After adstock: 107483.71462154857\n", + "After hill transform: 0.9835913912061255\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,230.99\n", + "Adstocked value: 44,231.17\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2344\n", + "Raw spend: 44230.99229079431\n", + "After adstock: 44231.16876138255\n", + "After hill transform: 0.9858069148730895\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22250251775\n", + "After adstock: 455904.44472474\n", + "After hill transform: 0.9531672654172414\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.46\n", + "Adstocked value: 701,708.79\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9063\n", + "Raw spend: 701708.4615931681\n", + "After adstock: 701708.7949265015\n", + "After hill transform: 0.7035939127709833\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.38\n", + "Adstocked value: 107,483.71\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2782\n", + "Raw spend: 107483.38128821524\n", + "After adstock: 107483.71462154857\n", + "After hill transform: 0.9835913912061255\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,230.99\n", + "Adstocked value: 44,231.17\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2344\n", + "Raw spend: 44230.99229079431\n", + "After adstock: 44231.16876138255\n", + "After hill transform: 0.9858069148730895\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22250251775\n", + "After adstock: 455904.44472474\n", + "After hill transform: 0.9531672654172414\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.46\n", + "Adstocked value: 701,708.79\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9063\n", + "Raw spend: 701708.4615931532\n", + "After adstock: 701708.7949264866\n", + "After hill transform: 0.7035939127709808\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.38\n", + "Adstocked value: 107,483.71\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2782\n", + "Raw spend: 107483.38128823014\n", + "After adstock: 107483.71462156347\n", + "After hill transform: 0.9835913912061315\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,230.99\n", + "Adstocked value: 44,231.17\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2344\n", + "Raw spend: 44230.99229079431\n", + "After adstock: 44231.16876138255\n", + "After hill transform: 0.9858069148730895\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22250251775\n", + "After adstock: 455904.44472474\n", + "After hill transform: 0.9531672654172414\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.46\n", + "Adstocked value: 701,708.79\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9063\n", + "Raw spend: 701708.4615931532\n", + "After adstock: 701708.7949264866\n", + "After hill transform: 0.7035939127709808\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.38\n", + "Adstocked value: 107,483.71\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2782\n", + "Raw spend: 107483.38128821524\n", + "After adstock: 107483.71462154857\n", + "After hill transform: 0.9835913912061255\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,230.99\n", + "Adstocked value: 44,231.17\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2344\n", + "Raw spend: 44230.99229080921\n", + "After adstock: 44231.16876139745\n", + "After hill transform: 0.9858069148731026\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.93\n", + "Adstocked value: 701,709.26\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9180\n", + "Raw spend: 701708.9301050872\n", + "After adstock: 701709.2634384206\n", + "After hill transform: 0.7035939944336758\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.55\n", + "Adstocked value: 107,483.88\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2826\n", + "Raw spend: 107483.54757727553\n", + "After adstock: 107483.88091060886\n", + "After hill transform: 0.9835914569392445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,230.34\n", + "Adstocked value: 44,230.52\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2184\n", + "Raw spend: 44230.33900665599\n", + "After adstock: 44230.515477244226\n", + "After hill transform: 0.9858063413195867\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.93\n", + "Adstocked value: 701,709.26\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9180\n", + "Raw spend: 701708.9301050872\n", + "After adstock: 701709.2634384206\n", + "After hill transform: 0.7035939944336758\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.55\n", + "Adstocked value: 107,483.88\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2826\n", + "Raw spend: 107483.54757727553\n", + "After adstock: 107483.88091060886\n", + "After hill transform: 0.9835914569392445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,230.34\n", + "Adstocked value: 44,230.52\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2184\n", + "Raw spend: 44230.33900665599\n", + "After adstock: 44230.515477244226\n", + "After hill transform: 0.9858063413195867\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225159894\n", + "After adstock: 455904.44473821163\n", + "After hill transform: 0.9531672654211941\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.71\n", + "Adstocked value: 701,709.04\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9124\n", + "Raw spend: 701708.7073016891\n", + "After adstock: 701709.0406350225\n", + "After hill transform: 0.7035939555985455\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.47\n", + "Adstocked value: 107,483.80\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2805\n", + "Raw spend: 107483.46849760857\n", + "After adstock: 107483.8018309419\n", + "After hill transform: 0.9835914256795474\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,230.65\n", + "Adstocked value: 44,230.83\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2260\n", + "Raw spend: 44230.649679480746\n", + "After adstock: 44230.826150068984\n", + "After hill transform: 0.985806614079979\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225159894\n", + "After adstock: 455904.44473821163\n", + "After hill transform: 0.9531672654211941\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.71\n", + "Adstocked value: 701,709.04\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9124\n", + "Raw spend: 701708.7073016891\n", + "After adstock: 701709.0406350225\n", + "After hill transform: 0.7035939555985455\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.47\n", + "Adstocked value: 107,483.80\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2805\n", + "Raw spend: 107483.46849760857\n", + "After adstock: 107483.8018309419\n", + "After hill transform: 0.9835914256795474\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,230.65\n", + "Adstocked value: 44,230.83\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2260\n", + "Raw spend: 44230.649679480746\n", + "After adstock: 44230.826150068984\n", + "After hill transform: 0.985806614079979\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225095847\n", + "After adstock: 455904.4447318069\n", + "After hill transform: 0.9531672654193148\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.59\n", + "Adstocked value: 701,708.92\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9095\n", + "Raw spend: 701708.5904872832\n", + "After adstock: 701708.9238206166\n", + "After hill transform: 0.7035939352375274\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.43\n", + "Adstocked value: 107,483.76\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2794\n", + "Raw spend: 107483.42703664169\n", + "After adstock: 107483.76036997502\n", + "After hill transform: 0.9835914092902541\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,230.81\n", + "Adstocked value: 44,230.99\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2300\n", + "Raw spend: 44230.81256326862\n", + "After adstock: 44230.98903385686\n", + "After hill transform: 0.9858067570836897\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225095847\n", + "After adstock: 455904.4447318069\n", + "After hill transform: 0.9531672654193148\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.59\n", + "Adstocked value: 701,708.92\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9095\n", + "Raw spend: 701708.5904872832\n", + "After adstock: 701708.9238206166\n", + "After hill transform: 0.7035939352375274\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.43\n", + "Adstocked value: 107,483.76\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2794\n", + "Raw spend: 107483.42703664169\n", + "After adstock: 107483.76036997502\n", + "After hill transform: 0.9835914092902541\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,230.81\n", + "Adstocked value: 44,230.99\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2300\n", + "Raw spend: 44230.81256326862\n", + "After adstock: 44230.98903385686\n", + "After hill transform: 0.9858067570836897\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22250622546\n", + "After adstock: 455904.4447284477\n", + "After hill transform: 0.9531672654183292\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.53\n", + "Adstocked value: 701,708.86\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9080\n", + "Raw spend: 701708.5292178586\n", + "After adstock: 701708.8625511919\n", + "After hill transform: 0.7035939245581248\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.41\n", + "Adstocked value: 107,483.74\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2788\n", + "Raw spend: 107483.40529026916\n", + "After adstock: 107483.73862360249\n", + "After hill transform: 0.9835914006940232\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,230.90\n", + "Adstocked value: 44,231.07\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2321\n", + "Raw spend: 44230.89799619018\n", + "After adstock: 44231.07446677842\n", + "After hill transform: 0.9858068320886867\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22250622546\n", + "After adstock: 455904.4447284477\n", + "After hill transform: 0.9531672654183292\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.53\n", + "Adstocked value: 701,708.86\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9080\n", + "Raw spend: 701708.5292178586\n", + "After adstock: 701708.8625511919\n", + "After hill transform: 0.7035939245581248\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.41\n", + "Adstocked value: 107,483.74\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2788\n", + "Raw spend: 107483.40529026916\n", + "After adstock: 107483.73862360249\n", + "After hill transform: 0.9835914006940232\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,230.90\n", + "Adstocked value: 44,231.07\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2321\n", + "Raw spend: 44230.89799619018\n", + "After adstock: 44231.07446677842\n", + "After hill transform: 0.9858068320886867\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22250446316\n", + "After adstock: 455904.4447266854\n", + "After hill transform: 0.9531672654178122\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.50\n", + "Adstocked value: 701,708.83\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9072\n", + "Raw spend: 701708.4970752333\n", + "After adstock: 701708.8304085666\n", + "After hill transform: 0.7035939189555903\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.39\n", + "Adstocked value: 107,483.73\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2785\n", + "Raw spend: 107483.39388187896\n", + "After adstock: 107483.72721521229\n", + "After hill transform: 0.9835913961843418\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,230.94\n", + "Adstocked value: 44,231.12\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2332\n", + "Raw spend: 44230.942815256116\n", + "After adstock: 44231.119285844354\n", + "After hill transform: 0.9858068714369327\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22250446316\n", + "After adstock: 455904.4447266854\n", + "After hill transform: 0.9531672654178122\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.50\n", + "Adstocked value: 701,708.83\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9072\n", + "Raw spend: 701708.4970752333\n", + "After adstock: 701708.8304085666\n", + "After hill transform: 0.7035939189555903\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.39\n", + "Adstocked value: 107,483.73\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2785\n", + "Raw spend: 107483.39388187896\n", + "After adstock: 107483.72721521229\n", + "After hill transform: 0.9835913961843418\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,230.94\n", + "Adstocked value: 44,231.12\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2332\n", + "Raw spend: 44230.942815256116\n", + "After adstock: 44231.119285844354\n", + "After hill transform: 0.9858068714369327\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22250353853\n", + "After adstock: 455904.4447257608\n", + "After hill transform: 0.9531672654175408\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.48\n", + "Adstocked value: 701,708.81\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9068\n", + "Raw spend: 701708.480211\n", + "After adstock: 701708.8135443333\n", + "After hill transform: 0.7035939160161151\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.39\n", + "Adstocked value: 107,483.72\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2784\n", + "Raw spend: 107483.38789625233\n", + "After adstock: 107483.72122958566\n", + "After hill transform: 0.9835913938182518\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,230.97\n", + "Adstocked value: 44,231.14\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2338\n", + "Raw spend: 44230.966330422605\n", + "After adstock: 44231.14280101084\n", + "After hill transform: 0.9858068920816715\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22250353853\n", + "After adstock: 455904.4447257608\n", + "After hill transform: 0.9531672654175408\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.48\n", + "Adstocked value: 701,708.81\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9068\n", + "Raw spend: 701708.480211\n", + "After adstock: 701708.8135443333\n", + "After hill transform: 0.7035939160161151\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.39\n", + "Adstocked value: 107,483.72\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2784\n", + "Raw spend: 107483.38789625233\n", + "After adstock: 107483.72122958566\n", + "After hill transform: 0.9835913938182518\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,230.97\n", + "Adstocked value: 44,231.14\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2338\n", + "Raw spend: 44230.966330422605\n", + "After adstock: 44231.14280101084\n", + "After hill transform: 0.9858068920816715\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225030534\n", + "After adstock: 455904.4447252756\n", + "After hill transform: 0.9531672654173985\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.47\n", + "Adstocked value: 701,708.80\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9065\n", + "Raw spend: 701708.4713623496\n", + "After adstock: 701708.804695683\n", + "After hill transform: 0.7035939144737745\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.38\n", + "Adstocked value: 107,483.72\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2783\n", + "Raw spend: 107483.38475559861\n", + "After adstock: 107483.71808893194\n", + "After hill transform: 0.9835913925767662\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,230.98\n", + "Adstocked value: 44,231.16\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2341\n", + "Raw spend: 44230.97866881249\n", + "After adstock: 44231.155139400726\n", + "After hill transform: 0.985806902913934\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225030534\n", + "After adstock: 455904.4447252756\n", + "After hill transform: 0.9531672654173985\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.47\n", + "Adstocked value: 701,708.80\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9065\n", + "Raw spend: 701708.4713623496\n", + "After adstock: 701708.804695683\n", + "After hill transform: 0.7035939144737745\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.38\n", + "Adstocked value: 107,483.72\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2783\n", + "Raw spend: 107483.38475559861\n", + "After adstock: 107483.71808893194\n", + "After hill transform: 0.9835913925767662\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,230.98\n", + "Adstocked value: 44,231.16\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2341\n", + "Raw spend: 44230.97866881249\n", + "After adstock: 44231.155139400726\n", + "After hill transform: 0.985806902913934\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225027988\n", + "After adstock: 455904.444725021\n", + "After hill transform: 0.9531672654173238\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.47\n", + "Adstocked value: 701,708.80\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9064\n", + "Raw spend: 701708.4667193225\n", + "After adstock: 701708.8000526559\n", + "After hill transform: 0.703593913664484\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.38\n", + "Adstocked value: 107,483.72\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2782\n", + "Raw spend: 107483.38310764782\n", + "After adstock: 107483.71644098115\n", + "After hill transform: 0.9835913919253387\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,230.99\n", + "Adstocked value: 44,231.16\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2343\n", + "Raw spend: 44230.98514296122\n", + "After adstock: 44231.161613549455\n", + "After hill transform: 0.9858069085977894\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225027988\n", + "After adstock: 455904.444725021\n", + "After hill transform: 0.9531672654173238\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.47\n", + "Adstocked value: 701,708.80\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9064\n", + "Raw spend: 701708.4667193225\n", + "After adstock: 701708.8000526559\n", + "After hill transform: 0.703593913664484\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.38\n", + "Adstocked value: 107,483.72\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2782\n", + "Raw spend: 107483.38310764782\n", + "After adstock: 107483.71644098115\n", + "After hill transform: 0.9835913919253387\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,230.99\n", + "Adstocked value: 44,231.16\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2343\n", + "Raw spend: 44230.98514296122\n", + "After adstock: 44231.161613549455\n", + "After hill transform: 0.9858069085977894\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22250266524\n", + "After adstock: 455904.4447248875\n", + "After hill transform: 0.9531672654172846\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.46\n", + "Adstocked value: 701,708.80\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9064\n", + "Raw spend: 701708.4642829943\n", + "After adstock: 701708.7976163276\n", + "After hill transform: 0.7035939132398263\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.38\n", + "Adstocked value: 107,483.72\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2782\n", + "Raw spend: 107483.38224292123\n", + "After adstock: 107483.71557625456\n", + "After hill transform: 0.9835913915835165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,230.99\n", + "Adstocked value: 44,231.17\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2343\n", + "Raw spend: 44230.98854013098\n", + "After adstock: 44231.16501071922\n", + "After hill transform: 0.9858069115802685\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22250266524\n", + "After adstock: 455904.4447248875\n", + "After hill transform: 0.9531672654172846\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.46\n", + "Adstocked value: 701,708.80\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9064\n", + "Raw spend: 701708.4642829943\n", + "After adstock: 701708.7976163276\n", + "After hill transform: 0.7035939132398263\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.38\n", + "Adstocked value: 107,483.72\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2782\n", + "Raw spend: 107483.38224292123\n", + "After adstock: 107483.71557625456\n", + "After hill transform: 0.9835913915835165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,230.99\n", + "Adstocked value: 44,231.17\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2343\n", + "Raw spend: 44230.98854013098\n", + "After adstock: 44231.16501071922\n", + "After hill transform: 0.9858069115802685\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22250259516\n", + "After adstock: 455904.4447248174\n", + "After hill transform: 0.953167265417264\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.46\n", + "Adstocked value: 701,708.80\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9063\n", + "Raw spend: 701708.4630046287\n", + "After adstock: 701708.796337962\n", + "After hill transform: 0.7035939130170042\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.38\n", + "Adstocked value: 107,483.72\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2782\n", + "Raw spend: 107483.38178919058\n", + "After adstock: 107483.7151225239\n", + "After hill transform: 0.9835913914041589\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,230.99\n", + "Adstocked value: 44,231.17\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2344\n", + "Raw spend: 44230.990322659774\n", + "After adstock: 44231.16679324801\n", + "After hill transform: 0.9858069131452046\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22250259516\n", + "After adstock: 455904.4447248174\n", + "After hill transform: 0.953167265417264\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.46\n", + "Adstocked value: 701,708.80\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9063\n", + "Raw spend: 701708.4630046287\n", + "After adstock: 701708.796337962\n", + "After hill transform: 0.7035939130170042\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.38\n", + "Adstocked value: 107,483.72\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2782\n", + "Raw spend: 107483.38178919058\n", + "After adstock: 107483.7151225239\n", + "After hill transform: 0.9835913914041589\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,230.99\n", + "Adstocked value: 44,231.17\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2344\n", + "Raw spend: 44230.990322659774\n", + "After adstock: 44231.16679324801\n", + "After hill transform: 0.9858069131452046\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225025584\n", + "After adstock: 455904.4447247806\n", + "After hill transform: 0.9531672654172533\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.46\n", + "Adstocked value: 701,708.80\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9063\n", + "Raw spend: 701708.462333796\n", + "After adstock: 701708.7956671293\n", + "After hill transform: 0.7035939129000766\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.38\n", + "Adstocked value: 107,483.71\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2782\n", + "Raw spend: 107483.38155109176\n", + "After adstock: 107483.71488442509\n", + "After hill transform: 0.9835913913100394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,230.99\n", + "Adstocked value: 44,231.17\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2344\n", + "Raw spend: 44230.99125805611\n", + "After adstock: 44231.167728644345\n", + "After hill transform: 0.9858069139664174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225025584\n", + "After adstock: 455904.4447247806\n", + "After hill transform: 0.9531672654172533\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.46\n", + "Adstocked value: 701,708.80\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9063\n", + "Raw spend: 701708.462333796\n", + "After adstock: 701708.7956671293\n", + "After hill transform: 0.7035939129000766\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.38\n", + "Adstocked value: 107,483.71\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2782\n", + "Raw spend: 107483.38155109176\n", + "After adstock: 107483.71488442509\n", + "After hill transform: 0.9835913913100394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,230.99\n", + "Adstocked value: 44,231.17\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2344\n", + "Raw spend: 44230.99125805611\n", + "After adstock: 44231.167728644345\n", + "After hill transform: 0.9858069139664174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225025733\n", + "After adstock: 455904.4447247955\n", + "After hill transform: 0.9531672654172576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.46\n", + "Adstocked value: 701,708.80\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9063\n", + "Raw spend: 701708.462333796\n", + "After adstock: 701708.7956671293\n", + "After hill transform: 0.7035939129000766\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.38\n", + "Adstocked value: 107,483.71\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2782\n", + "Raw spend: 107483.38155109176\n", + "After adstock: 107483.71488442509\n", + "After hill transform: 0.9835913913100394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,230.99\n", + "Adstocked value: 44,231.17\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2344\n", + "Raw spend: 44230.99125805611\n", + "After adstock: 44231.167728644345\n", + "After hill transform: 0.9858069139664174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225025584\n", + "After adstock: 455904.4447247806\n", + "After hill transform: 0.9531672654172533\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.46\n", + "Adstocked value: 701,708.80\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9063\n", + "Raw spend: 701708.4623338109\n", + "After adstock: 701708.7956671442\n", + "After hill transform: 0.7035939129000791\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.38\n", + "Adstocked value: 107,483.71\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2782\n", + "Raw spend: 107483.38155109176\n", + "After adstock: 107483.71488442509\n", + "After hill transform: 0.9835913913100394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,230.99\n", + "Adstocked value: 44,231.17\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2344\n", + "Raw spend: 44230.99125805611\n", + "After adstock: 44231.167728644345\n", + "After hill transform: 0.9858069139664174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225025584\n", + "After adstock: 455904.4447247806\n", + "After hill transform: 0.9531672654172533\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.46\n", + "Adstocked value: 701,708.80\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9063\n", + "Raw spend: 701708.462333796\n", + "After adstock: 701708.7956671293\n", + "After hill transform: 0.7035939129000766\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.38\n", + "Adstocked value: 107,483.71\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2782\n", + "Raw spend: 107483.38155110666\n", + "After adstock: 107483.71488443999\n", + "After hill transform: 0.9835913913100452\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,230.99\n", + "Adstocked value: 44,231.17\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2344\n", + "Raw spend: 44230.99125805611\n", + "After adstock: 44231.167728644345\n", + "After hill transform: 0.9858069139664174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225025584\n", + "After adstock: 455904.4447247806\n", + "After hill transform: 0.9531672654172533\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.46\n", + "Adstocked value: 701,708.80\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9063\n", + "Raw spend: 701708.462333796\n", + "After adstock: 701708.7956671293\n", + "After hill transform: 0.7035939129000766\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.38\n", + "Adstocked value: 107,483.71\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2782\n", + "Raw spend: 107483.38155109176\n", + "After adstock: 107483.71488442509\n", + "After hill transform: 0.9835913913100394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,230.99\n", + "Adstocked value: 44,231.17\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2344\n", + "Raw spend: 44230.99125807101\n", + "After adstock: 44231.167728659246\n", + "After hill transform: 0.9858069139664305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225025584\n", + "After adstock: 455904.4447247806\n", + "After hill transform: 0.9531672654172533\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.46\n", + "Adstocked value: 701,708.80\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9063\n", + "Raw spend: 701708.462333796\n", + "After adstock: 701708.7956671293\n", + "After hill transform: 0.7035939129000766\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.38\n", + "Adstocked value: 107,483.71\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2782\n", + "Raw spend: 107483.38155109176\n", + "After adstock: 107483.71488442509\n", + "After hill transform: 0.9835913913100394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,230.99\n", + "Adstocked value: 44,231.17\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2344\n", + "Raw spend: 44230.99125805611\n", + "After adstock: 44231.167728644345\n", + "After hill transform: 0.9858069139664174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225025733\n", + "After adstock: 455904.4447247955\n", + "After hill transform: 0.9531672654172576\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.46\n", + "Adstocked value: 701,708.80\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9063\n", + "Raw spend: 701708.462333796\n", + "After adstock: 701708.7956671293\n", + "After hill transform: 0.7035939129000766\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.38\n", + "Adstocked value: 107,483.71\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2782\n", + "Raw spend: 107483.38155109176\n", + "After adstock: 107483.71488442509\n", + "After hill transform: 0.9835913913100394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,230.99\n", + "Adstocked value: 44,231.17\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2344\n", + "Raw spend: 44230.99125805611\n", + "After adstock: 44231.167728644345\n", + "After hill transform: 0.9858069139664174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225025584\n", + "After adstock: 455904.4447247806\n", + "After hill transform: 0.9531672654172533\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.46\n", + "Adstocked value: 701,708.80\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9063\n", + "Raw spend: 701708.4623338109\n", + "After adstock: 701708.7956671442\n", + "After hill transform: 0.7035939129000791\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.38\n", + "Adstocked value: 107,483.71\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2782\n", + "Raw spend: 107483.38155109176\n", + "After adstock: 107483.71488442509\n", + "After hill transform: 0.9835913913100394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,230.99\n", + "Adstocked value: 44,231.17\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2344\n", + "Raw spend: 44230.99125805611\n", + "After adstock: 44231.167728644345\n", + "After hill transform: 0.9858069139664174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225025584\n", + "After adstock: 455904.4447247806\n", + "After hill transform: 0.9531672654172533\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.46\n", + "Adstocked value: 701,708.80\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9063\n", + "Raw spend: 701708.462333796\n", + "After adstock: 701708.7956671293\n", + "After hill transform: 0.7035939129000766\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.38\n", + "Adstocked value: 107,483.71\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2782\n", + "Raw spend: 107483.38155110666\n", + "After adstock: 107483.71488443999\n", + "After hill transform: 0.9835913913100452\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,230.99\n", + "Adstocked value: 44,231.17\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2344\n", + "Raw spend: 44230.99125805611\n", + "After adstock: 44231.167728644345\n", + "After hill transform: 0.9858069139664174\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225025584\n", + "After adstock: 455904.4447247806\n", + "After hill transform: 0.9531672654172533\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.46\n", + "Adstocked value: 701,708.80\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9063\n", + "Raw spend: 701708.462333796\n", + "After adstock: 701708.7956671293\n", + "After hill transform: 0.7035939129000766\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.38\n", + "Adstocked value: 107,483.71\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2782\n", + "Raw spend: 107483.38155109176\n", + "After adstock: 107483.71488442509\n", + "After hill transform: 0.9835913913100394\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,230.99\n", + "Adstocked value: 44,231.17\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2344\n", + "Raw spend: 44230.99125807101\n", + "After adstock: 44231.167728659246\n", + "After hill transform: 0.9858069139664305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.45\n", + "Adstocked value: 701,708.78\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9060\n", + "Raw spend: 701708.4514129172\n", + "After adstock: 701708.7847462506\n", + "After hill transform: 0.7035939109965417\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.38\n", + "Adstocked value: 107,483.71\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2782\n", + "Raw spend: 107483.38146354629\n", + "After adstock: 107483.71479687962\n", + "After hill transform: 0.983591391275433\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,231.00\n", + "Adstocked value: 44,231.18\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2347\n", + "Raw spend: 44231.004895545186\n", + "After adstock: 44231.18136613342\n", + "After hill transform: 0.9858069259391745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.45\n", + "Adstocked value: 701,708.78\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9060\n", + "Raw spend: 701708.4514129172\n", + "After adstock: 701708.7847462506\n", + "After hill transform: 0.7035939109965417\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.38\n", + "Adstocked value: 107,483.71\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2782\n", + "Raw spend: 107483.38146354629\n", + "After adstock: 107483.71479687962\n", + "After hill transform: 0.983591391275433\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,231.00\n", + "Adstocked value: 44,231.18\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2347\n", + "Raw spend: 44231.004895545186\n", + "After adstock: 44231.18136613342\n", + "After hill transform: 0.9858069259391745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.45\n", + "Adstocked value: 701,708.78\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9060\n", + "Raw spend: 701708.4514129172\n", + "After adstock: 701708.7847462506\n", + "After hill transform: 0.7035939109965417\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.38\n", + "Adstocked value: 107,483.71\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2782\n", + "Raw spend: 107483.38146354629\n", + "After adstock: 107483.71479687962\n", + "After hill transform: 0.983591391275433\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,231.00\n", + "Adstocked value: 44,231.18\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2347\n", + "Raw spend: 44231.004895545186\n", + "After adstock: 44231.18136613342\n", + "After hill transform: 0.9858069259391745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.45\n", + "Adstocked value: 701,708.78\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9060\n", + "Raw spend: 701708.4514129321\n", + "After adstock: 701708.7847462655\n", + "After hill transform: 0.7035939109965443\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.38\n", + "Adstocked value: 107,483.71\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2782\n", + "Raw spend: 107483.38146354629\n", + "After adstock: 107483.71479687962\n", + "After hill transform: 0.983591391275433\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,231.00\n", + "Adstocked value: 44,231.18\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2347\n", + "Raw spend: 44231.004895545186\n", + "After adstock: 44231.18136613342\n", + "After hill transform: 0.9858069259391745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.45\n", + "Adstocked value: 701,708.78\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9060\n", + "Raw spend: 701708.4514129172\n", + "After adstock: 701708.7847462506\n", + "After hill transform: 0.7035939109965417\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.38\n", + "Adstocked value: 107,483.71\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2782\n", + "Raw spend: 107483.38146356119\n", + "After adstock: 107483.71479689452\n", + "After hill transform: 0.983591391275439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,231.00\n", + "Adstocked value: 44,231.18\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2347\n", + "Raw spend: 44231.004895545186\n", + "After adstock: 44231.18136613342\n", + "After hill transform: 0.9858069259391745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.45\n", + "Adstocked value: 701,708.78\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9060\n", + "Raw spend: 701708.4514129172\n", + "After adstock: 701708.7847462506\n", + "After hill transform: 0.7035939109965417\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.38\n", + "Adstocked value: 107,483.71\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2782\n", + "Raw spend: 107483.38146354629\n", + "After adstock: 107483.71479687962\n", + "After hill transform: 0.983591391275433\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,231.00\n", + "Adstocked value: 44,231.18\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2347\n", + "Raw spend: 44231.00489556009\n", + "After adstock: 44231.181366148325\n", + "After hill transform: 0.9858069259391876\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.45\n", + "Adstocked value: 701,708.78\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9060\n", + "Raw spend: 701708.4514129172\n", + "After adstock: 701708.7847462506\n", + "After hill transform: 0.7035939109965417\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.38\n", + "Adstocked value: 107,483.71\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2782\n", + "Raw spend: 107483.38146354629\n", + "After adstock: 107483.71479687962\n", + "After hill transform: 0.983591391275433\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,231.00\n", + "Adstocked value: 44,231.18\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2347\n", + "Raw spend: 44231.004895545186\n", + "After adstock: 44231.18136613342\n", + "After hill transform: 0.9858069259391745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.45\n", + "Adstocked value: 701,708.78\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9060\n", + "Raw spend: 701708.4514129172\n", + "After adstock: 701708.7847462506\n", + "After hill transform: 0.7035939109965417\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.38\n", + "Adstocked value: 107,483.71\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2782\n", + "Raw spend: 107483.38146354629\n", + "After adstock: 107483.71479687962\n", + "After hill transform: 0.983591391275433\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,231.00\n", + "Adstocked value: 44,231.18\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2347\n", + "Raw spend: 44231.004895545186\n", + "After adstock: 44231.18136613342\n", + "After hill transform: 0.9858069259391745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.45\n", + "Adstocked value: 701,708.78\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9060\n", + "Raw spend: 701708.4514129321\n", + "After adstock: 701708.7847462655\n", + "After hill transform: 0.7035939109965443\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.38\n", + "Adstocked value: 107,483.71\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2782\n", + "Raw spend: 107483.38146354629\n", + "After adstock: 107483.71479687962\n", + "After hill transform: 0.983591391275433\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,231.00\n", + "Adstocked value: 44,231.18\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2347\n", + "Raw spend: 44231.004895545186\n", + "After adstock: 44231.18136613342\n", + "After hill transform: 0.9858069259391745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.45\n", + "Adstocked value: 701,708.78\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9060\n", + "Raw spend: 701708.4514129172\n", + "After adstock: 701708.7847462506\n", + "After hill transform: 0.7035939109965417\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.38\n", + "Adstocked value: 107,483.71\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2782\n", + "Raw spend: 107483.38146356119\n", + "After adstock: 107483.71479689452\n", + "After hill transform: 0.983591391275439\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,231.00\n", + "Adstocked value: 44,231.18\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2347\n", + "Raw spend: 44231.004895545186\n", + "After adstock: 44231.18136613342\n", + "After hill transform: 0.9858069259391745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.45\n", + "Adstocked value: 701,708.78\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9060\n", + "Raw spend: 701708.4514129172\n", + "After adstock: 701708.7847462506\n", + "After hill transform: 0.7035939109965417\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.38\n", + "Adstocked value: 107,483.71\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2782\n", + "Raw spend: 107483.38146354629\n", + "After adstock: 107483.71479687962\n", + "After hill transform: 0.983591391275433\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,231.00\n", + "Adstocked value: 44,231.18\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2347\n", + "Raw spend: 44231.00489556009\n", + "After adstock: 44231.181366148325\n", + "After hill transform: 0.9858069259391876\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.39\n", + "Adstocked value: 701,708.73\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9046\n", + "Raw spend: 701708.3945965511\n", + "After adstock: 701708.7279298845\n", + "After hill transform: 0.7035939010933151\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.38\n", + "Adstocked value: 107,483.72\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2782\n", + "Raw spend: 107483.38227037959\n", + "After adstock: 107483.71560371292\n", + "After hill transform: 0.9835913915943706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,231.08\n", + "Adstocked value: 44,231.25\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2365\n", + "Raw spend: 44231.07553156872\n", + "After adstock: 44231.25200215696\n", + "After hill transform: 0.9858069879524214\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.39\n", + "Adstocked value: 701,708.73\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9046\n", + "Raw spend: 701708.3945965511\n", + "After adstock: 701708.7279298845\n", + "After hill transform: 0.7035939010933151\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.38\n", + "Adstocked value: 107,483.72\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2782\n", + "Raw spend: 107483.38227037959\n", + "After adstock: 107483.71560371292\n", + "After hill transform: 0.9835913915943706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,231.08\n", + "Adstocked value: 44,231.25\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2365\n", + "Raw spend: 44231.07553156872\n", + "After adstock: 44231.25200215696\n", + "After hill transform: 0.9858069879524214\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.39\n", + "Adstocked value: 701,708.73\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9046\n", + "Raw spend: 701708.3945965511\n", + "After adstock: 701708.7279298845\n", + "After hill transform: 0.7035939010933151\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.38\n", + "Adstocked value: 107,483.72\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2782\n", + "Raw spend: 107483.38227037959\n", + "After adstock: 107483.71560371292\n", + "After hill transform: 0.9835913915943706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,231.08\n", + "Adstocked value: 44,231.25\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2365\n", + "Raw spend: 44231.07553156872\n", + "After adstock: 44231.25200215696\n", + "After hill transform: 0.9858069879524214\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.39\n", + "Adstocked value: 701,708.73\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9046\n", + "Raw spend: 701708.394596566\n", + "After adstock: 701708.7279298994\n", + "After hill transform: 0.7035939010933178\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.38\n", + "Adstocked value: 107,483.72\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2782\n", + "Raw spend: 107483.38227037959\n", + "After adstock: 107483.71560371292\n", + "After hill transform: 0.9835913915943706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,231.08\n", + "Adstocked value: 44,231.25\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2365\n", + "Raw spend: 44231.07553156872\n", + "After adstock: 44231.25200215696\n", + "After hill transform: 0.9858069879524214\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.39\n", + "Adstocked value: 701,708.73\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9046\n", + "Raw spend: 701708.3945965511\n", + "After adstock: 701708.7279298845\n", + "After hill transform: 0.7035939010933151\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.38\n", + "Adstocked value: 107,483.72\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2782\n", + "Raw spend: 107483.38227039449\n", + "After adstock: 107483.71560372782\n", + "After hill transform: 0.9835913915943764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,231.08\n", + "Adstocked value: 44,231.25\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2365\n", + "Raw spend: 44231.07553156872\n", + "After adstock: 44231.25200215696\n", + "After hill transform: 0.9858069879524214\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.39\n", + "Adstocked value: 701,708.73\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9046\n", + "Raw spend: 701708.3945965511\n", + "After adstock: 701708.7279298845\n", + "After hill transform: 0.7035939010933151\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.38\n", + "Adstocked value: 107,483.72\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2782\n", + "Raw spend: 107483.38227037959\n", + "After adstock: 107483.71560371292\n", + "After hill transform: 0.9835913915943706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,231.08\n", + "Adstocked value: 44,231.25\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2365\n", + "Raw spend: 44231.07553158362\n", + "After adstock: 44231.25200217186\n", + "After hill transform: 0.9858069879524344\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.39\n", + "Adstocked value: 701,708.73\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9046\n", + "Raw spend: 701708.3945965511\n", + "After adstock: 701708.7279298845\n", + "After hill transform: 0.7035939010933151\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.38\n", + "Adstocked value: 107,483.72\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2782\n", + "Raw spend: 107483.38227037959\n", + "After adstock: 107483.71560371292\n", + "After hill transform: 0.9835913915943706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,231.08\n", + "Adstocked value: 44,231.25\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2365\n", + "Raw spend: 44231.07553156872\n", + "After adstock: 44231.25200215696\n", + "After hill transform: 0.9858069879524214\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.39\n", + "Adstocked value: 701,708.73\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9046\n", + "Raw spend: 701708.3945965511\n", + "After adstock: 701708.7279298845\n", + "After hill transform: 0.7035939010933151\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.38\n", + "Adstocked value: 107,483.72\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2782\n", + "Raw spend: 107483.38227037959\n", + "After adstock: 107483.71560371292\n", + "After hill transform: 0.9835913915943706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,231.08\n", + "Adstocked value: 44,231.25\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2365\n", + "Raw spend: 44231.07553156872\n", + "After adstock: 44231.25200215696\n", + "After hill transform: 0.9858069879524214\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.39\n", + "Adstocked value: 701,708.73\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9046\n", + "Raw spend: 701708.394596566\n", + "After adstock: 701708.7279298994\n", + "After hill transform: 0.7035939010933178\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.38\n", + "Adstocked value: 107,483.72\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2782\n", + "Raw spend: 107483.38227037959\n", + "After adstock: 107483.71560371292\n", + "After hill transform: 0.9835913915943706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,231.08\n", + "Adstocked value: 44,231.25\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2365\n", + "Raw spend: 44231.07553156872\n", + "After adstock: 44231.25200215696\n", + "After hill transform: 0.9858069879524214\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.39\n", + "Adstocked value: 701,708.73\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9046\n", + "Raw spend: 701708.3945965511\n", + "After adstock: 701708.7279298845\n", + "After hill transform: 0.7035939010933151\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.38\n", + "Adstocked value: 107,483.72\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2782\n", + "Raw spend: 107483.38227039449\n", + "After adstock: 107483.71560372782\n", + "After hill transform: 0.9835913915943764\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,231.08\n", + "Adstocked value: 44,231.25\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2365\n", + "Raw spend: 44231.07553156872\n", + "After adstock: 44231.25200215696\n", + "After hill transform: 0.9858069879524214\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.39\n", + "Adstocked value: 701,708.73\n", + "Saturated value: 0.7036\n", + "Final response: 100548.9046\n", + "Raw spend: 701708.3945965511\n", + "After adstock: 701708.7279298845\n", + "After hill transform: 0.7035939010933151\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.38\n", + "Adstocked value: 107,483.72\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2782\n", + "Raw spend: 107483.38227037959\n", + "After adstock: 107483.71560371292\n", + "After hill transform: 0.9835913915943706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,231.08\n", + "Adstocked value: 44,231.25\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2365\n", + "Raw spend: 44231.07553158362\n", + "After adstock: 44231.25200217186\n", + "After hill transform: 0.9858069879524344\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.11\n", + "Adstocked value: 701,708.44\n", + "Saturated value: 0.7036\n", + "Final response: 100548.8974\n", + "Raw spend: 701708.1054561875\n", + "After adstock: 701708.4387895209\n", + "After hill transform: 0.7035938506954529\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.39\n", + "Adstocked value: 107,483.72\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2783\n", + "Raw spend: 107483.38516999493\n", + "After adstock: 107483.71850332826\n", + "After hill transform: 0.983591392740575\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,231.44\n", + "Adstocked value: 44,231.61\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2453\n", + "Raw spend: 44231.43549432906\n", + "After adstock: 44231.6119649173\n", + "After hill transform: 0.9858073039676318\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.11\n", + "Adstocked value: 701,708.44\n", + "Saturated value: 0.7036\n", + "Final response: 100548.8974\n", + "Raw spend: 701708.1054561875\n", + "After adstock: 701708.4387895209\n", + "After hill transform: 0.7035938506954529\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.39\n", + "Adstocked value: 107,483.72\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2783\n", + "Raw spend: 107483.38516999493\n", + "After adstock: 107483.71850332826\n", + "After hill transform: 0.983591392740575\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,231.44\n", + "Adstocked value: 44,231.61\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2453\n", + "Raw spend: 44231.43549432906\n", + "After adstock: 44231.6119649173\n", + "After hill transform: 0.9858073039676318\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.11\n", + "Adstocked value: 701,708.44\n", + "Saturated value: 0.7036\n", + "Final response: 100548.8974\n", + "Raw spend: 701708.1054561875\n", + "After adstock: 701708.4387895209\n", + "After hill transform: 0.7035938506954529\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.39\n", + "Adstocked value: 107,483.72\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2783\n", + "Raw spend: 107483.38516999493\n", + "After adstock: 107483.71850332826\n", + "After hill transform: 0.983591392740575\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,231.44\n", + "Adstocked value: 44,231.61\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2453\n", + "Raw spend: 44231.43549432906\n", + "After adstock: 44231.6119649173\n", + "After hill transform: 0.9858073039676318\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.11\n", + "Adstocked value: 701,708.44\n", + "Saturated value: 0.7036\n", + "Final response: 100548.8974\n", + "Raw spend: 701708.1054562024\n", + "After adstock: 701708.4387895358\n", + "After hill transform: 0.7035938506954554\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.39\n", + "Adstocked value: 107,483.72\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2783\n", + "Raw spend: 107483.38516999493\n", + "After adstock: 107483.71850332826\n", + "After hill transform: 0.983591392740575\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,231.44\n", + "Adstocked value: 44,231.61\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2453\n", + "Raw spend: 44231.43549432906\n", + "After adstock: 44231.6119649173\n", + "After hill transform: 0.9858073039676318\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.11\n", + "Adstocked value: 701,708.44\n", + "Saturated value: 0.7036\n", + "Final response: 100548.8974\n", + "Raw spend: 701708.1054561875\n", + "After adstock: 701708.4387895209\n", + "After hill transform: 0.7035938506954529\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.39\n", + "Adstocked value: 107,483.72\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2783\n", + "Raw spend: 107483.38517000983\n", + "After adstock: 107483.71850334316\n", + "After hill transform: 0.983591392740581\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,231.44\n", + "Adstocked value: 44,231.61\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2453\n", + "Raw spend: 44231.43549432906\n", + "After adstock: 44231.6119649173\n", + "After hill transform: 0.9858073039676318\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.11\n", + "Adstocked value: 701,708.44\n", + "Saturated value: 0.7036\n", + "Final response: 100548.8974\n", + "Raw spend: 701708.1054561875\n", + "After adstock: 701708.4387895209\n", + "After hill transform: 0.7035938506954529\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.39\n", + "Adstocked value: 107,483.72\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2783\n", + "Raw spend: 107483.38516999493\n", + "After adstock: 107483.71850332826\n", + "After hill transform: 0.983591392740575\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,231.44\n", + "Adstocked value: 44,231.61\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2453\n", + "Raw spend: 44231.43549434396\n", + "After adstock: 44231.6119649322\n", + "After hill transform: 0.9858073039676449\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.11\n", + "Adstocked value: 701,708.44\n", + "Saturated value: 0.7036\n", + "Final response: 100548.8974\n", + "Raw spend: 701708.1054561875\n", + "After adstock: 701708.4387895209\n", + "After hill transform: 0.7035938506954529\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.39\n", + "Adstocked value: 107,483.72\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2783\n", + "Raw spend: 107483.38516999493\n", + "After adstock: 107483.71850332826\n", + "After hill transform: 0.983591392740575\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,231.44\n", + "Adstocked value: 44,231.61\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2453\n", + "Raw spend: 44231.43549432906\n", + "After adstock: 44231.6119649173\n", + "After hill transform: 0.9858073039676318\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.11\n", + "Adstocked value: 701,708.44\n", + "Saturated value: 0.7036\n", + "Final response: 100548.8974\n", + "Raw spend: 701708.1054561875\n", + "After adstock: 701708.4387895209\n", + "After hill transform: 0.7035938506954529\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.39\n", + "Adstocked value: 107,483.72\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2783\n", + "Raw spend: 107483.38516999493\n", + "After adstock: 107483.71850332826\n", + "After hill transform: 0.983591392740575\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,231.44\n", + "Adstocked value: 44,231.61\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2453\n", + "Raw spend: 44231.43549432906\n", + "After adstock: 44231.6119649173\n", + "After hill transform: 0.9858073039676318\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.11\n", + "Adstocked value: 701,708.44\n", + "Saturated value: 0.7036\n", + "Final response: 100548.8974\n", + "Raw spend: 701708.1054562024\n", + "After adstock: 701708.4387895358\n", + "After hill transform: 0.7035938506954554\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.39\n", + "Adstocked value: 107,483.72\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2783\n", + "Raw spend: 107483.38516999493\n", + "After adstock: 107483.71850332826\n", + "After hill transform: 0.983591392740575\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,231.44\n", + "Adstocked value: 44,231.61\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2453\n", + "Raw spend: 44231.43549432906\n", + "After adstock: 44231.6119649173\n", + "After hill transform: 0.9858073039676318\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.11\n", + "Adstocked value: 701,708.44\n", + "Saturated value: 0.7036\n", + "Final response: 100548.8974\n", + "Raw spend: 701708.1054561875\n", + "After adstock: 701708.4387895209\n", + "After hill transform: 0.7035938506954529\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.39\n", + "Adstocked value: 107,483.72\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2783\n", + "Raw spend: 107483.38517000983\n", + "After adstock: 107483.71850334316\n", + "After hill transform: 0.983591392740581\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,231.44\n", + "Adstocked value: 44,231.61\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2453\n", + "Raw spend: 44231.43549432906\n", + "After adstock: 44231.6119649173\n", + "After hill transform: 0.9858073039676318\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,708.11\n", + "Adstocked value: 701,708.44\n", + "Saturated value: 0.7036\n", + "Final response: 100548.8974\n", + "Raw spend: 701708.1054561875\n", + "After adstock: 701708.4387895209\n", + "After hill transform: 0.7035938506954529\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.39\n", + "Adstocked value: 107,483.72\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2783\n", + "Raw spend: 107483.38516999493\n", + "After adstock: 107483.71850332826\n", + "After hill transform: 0.983591392740575\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,231.44\n", + "Adstocked value: 44,231.61\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2453\n", + "Raw spend: 44231.43549434396\n", + "After adstock: 44231.6119649322\n", + "After hill transform: 0.9858073039676449\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,706.66\n", + "Adstocked value: 701,706.99\n", + "Saturated value: 0.7036\n", + "Final response: 100548.8614\n", + "Raw spend: 701706.6597543694\n", + "After adstock: 701706.9930877028\n", + "After hill transform: 0.7035935987057553\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.40\n", + "Adstocked value: 107,483.73\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2787\n", + "Raw spend: 107483.39966807162\n", + "After adstock: 107483.73300140495\n", + "After hill transform: 0.9835913984715959\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,233.24\n", + "Adstocked value: 44,233.41\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2895\n", + "Raw spend: 44233.23530813075\n", + "After adstock: 44233.41177871899\n", + "After hill transform: 0.9858088839010918\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,706.66\n", + "Adstocked value: 701,706.99\n", + "Saturated value: 0.7036\n", + "Final response: 100548.8614\n", + "Raw spend: 701706.6597543694\n", + "After adstock: 701706.9930877028\n", + "After hill transform: 0.7035935987057553\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.40\n", + "Adstocked value: 107,483.73\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2787\n", + "Raw spend: 107483.39966807162\n", + "After adstock: 107483.73300140495\n", + "After hill transform: 0.9835913984715959\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,233.24\n", + "Adstocked value: 44,233.41\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2895\n", + "Raw spend: 44233.23530813075\n", + "After adstock: 44233.41177871899\n", + "After hill transform: 0.9858088839010918\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,706.66\n", + "Adstocked value: 701,706.99\n", + "Saturated value: 0.7036\n", + "Final response: 100548.8614\n", + "Raw spend: 701706.6597543694\n", + "After adstock: 701706.9930877028\n", + "After hill transform: 0.7035935987057553\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.40\n", + "Adstocked value: 107,483.73\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2787\n", + "Raw spend: 107483.39966807162\n", + "After adstock: 107483.73300140495\n", + "After hill transform: 0.9835913984715959\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,233.24\n", + "Adstocked value: 44,233.41\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2895\n", + "Raw spend: 44233.23530813075\n", + "After adstock: 44233.41177871899\n", + "After hill transform: 0.9858088839010918\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,706.66\n", + "Adstocked value: 701,706.99\n", + "Saturated value: 0.7036\n", + "Final response: 100548.8614\n", + "Raw spend: 701706.6597543843\n", + "After adstock: 701706.9930877177\n", + "After hill transform: 0.7035935987057579\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.40\n", + "Adstocked value: 107,483.73\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2787\n", + "Raw spend: 107483.39966807162\n", + "After adstock: 107483.73300140495\n", + "After hill transform: 0.9835913984715959\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,233.24\n", + "Adstocked value: 44,233.41\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2895\n", + "Raw spend: 44233.23530813075\n", + "After adstock: 44233.41177871899\n", + "After hill transform: 0.9858088839010918\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,706.66\n", + "Adstocked value: 701,706.99\n", + "Saturated value: 0.7036\n", + "Final response: 100548.8614\n", + "Raw spend: 701706.6597543694\n", + "After adstock: 701706.9930877028\n", + "After hill transform: 0.7035935987057553\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.40\n", + "Adstocked value: 107,483.73\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2787\n", + "Raw spend: 107483.39966808652\n", + "After adstock: 107483.73300141985\n", + "After hill transform: 0.9835913984716017\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,233.24\n", + "Adstocked value: 44,233.41\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2895\n", + "Raw spend: 44233.23530813075\n", + "After adstock: 44233.41177871899\n", + "After hill transform: 0.9858088839010918\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,706.66\n", + "Adstocked value: 701,706.99\n", + "Saturated value: 0.7036\n", + "Final response: 100548.8614\n", + "Raw spend: 701706.6597543694\n", + "After adstock: 701706.9930877028\n", + "After hill transform: 0.7035935987057553\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.40\n", + "Adstocked value: 107,483.73\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2787\n", + "Raw spend: 107483.39966807162\n", + "After adstock: 107483.73300140495\n", + "After hill transform: 0.9835913984715959\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,233.24\n", + "Adstocked value: 44,233.41\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2895\n", + "Raw spend: 44233.23530814565\n", + "After adstock: 44233.41177873389\n", + "After hill transform: 0.9858088839011049\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,706.66\n", + "Adstocked value: 701,706.99\n", + "Saturated value: 0.7036\n", + "Final response: 100548.8614\n", + "Raw spend: 701706.6597543694\n", + "After adstock: 701706.9930877028\n", + "After hill transform: 0.7035935987057553\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.40\n", + "Adstocked value: 107,483.73\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2787\n", + "Raw spend: 107483.39966807162\n", + "After adstock: 107483.73300140495\n", + "After hill transform: 0.9835913984715959\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,233.24\n", + "Adstocked value: 44,233.41\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2895\n", + "Raw spend: 44233.23530813075\n", + "After adstock: 44233.41177871899\n", + "After hill transform: 0.9858088839010918\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,706.66\n", + "Adstocked value: 701,706.99\n", + "Saturated value: 0.7036\n", + "Final response: 100548.8614\n", + "Raw spend: 701706.6597543694\n", + "After adstock: 701706.9930877028\n", + "After hill transform: 0.7035935987057553\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.40\n", + "Adstocked value: 107,483.73\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2787\n", + "Raw spend: 107483.39966807162\n", + "After adstock: 107483.73300140495\n", + "After hill transform: 0.9835913984715959\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,233.24\n", + "Adstocked value: 44,233.41\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2895\n", + "Raw spend: 44233.23530813075\n", + "After adstock: 44233.41177871899\n", + "After hill transform: 0.9858088839010918\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,706.66\n", + "Adstocked value: 701,706.99\n", + "Saturated value: 0.7036\n", + "Final response: 100548.8614\n", + "Raw spend: 701706.6597543843\n", + "After adstock: 701706.9930877177\n", + "After hill transform: 0.7035935987057579\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.40\n", + "Adstocked value: 107,483.73\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2787\n", + "Raw spend: 107483.39966807162\n", + "After adstock: 107483.73300140495\n", + "After hill transform: 0.9835913984715959\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,233.24\n", + "Adstocked value: 44,233.41\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2895\n", + "Raw spend: 44233.23530813075\n", + "After adstock: 44233.41177871899\n", + "After hill transform: 0.9858088839010918\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,706.66\n", + "Adstocked value: 701,706.99\n", + "Saturated value: 0.7036\n", + "Final response: 100548.8614\n", + "Raw spend: 701706.6597543694\n", + "After adstock: 701706.9930877028\n", + "After hill transform: 0.7035935987057553\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.40\n", + "Adstocked value: 107,483.73\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2787\n", + "Raw spend: 107483.39966808652\n", + "After adstock: 107483.73300141985\n", + "After hill transform: 0.9835913984716017\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,233.24\n", + "Adstocked value: 44,233.41\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2895\n", + "Raw spend: 44233.23530813075\n", + "After adstock: 44233.41177871899\n", + "After hill transform: 0.9858088839010918\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,706.66\n", + "Adstocked value: 701,706.99\n", + "Saturated value: 0.7036\n", + "Final response: 100548.8614\n", + "Raw spend: 701706.6597543694\n", + "After adstock: 701706.9930877028\n", + "After hill transform: 0.7035935987057553\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.40\n", + "Adstocked value: 107,483.73\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2787\n", + "Raw spend: 107483.39966807162\n", + "After adstock: 107483.73300140495\n", + "After hill transform: 0.9835913984715959\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,233.24\n", + "Adstocked value: 44,233.41\n", + "Saturated value: 0.9858\n", + "Final response: 27585.2895\n", + "Raw spend: 44233.23530814565\n", + "After adstock: 44233.41177873389\n", + "After hill transform: 0.9858088839011049\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,699.43\n", + "Adstocked value: 701,699.76\n", + "Saturated value: 0.7036\n", + "Final response: 100548.6814\n", + "Raw spend: 701699.431245279\n", + "After adstock: 701699.7645786124\n", + "After hill transform: 0.7035923387476205\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.47\n", + "Adstocked value: 107,483.81\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2806\n", + "Raw spend: 107483.4721584551\n", + "After adstock: 107483.80549178843\n", + "After hill transform: 0.9835914271266588\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,242.23\n", + "Adstocked value: 44,242.41\n", + "Saturated value: 0.9858\n", + "Final response: 27585.5105\n", + "Raw spend: 44242.23437713922\n", + "After adstock: 44242.41084772746\n", + "After hill transform: 0.9858167800049742\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,699.43\n", + "Adstocked value: 701,699.76\n", + "Saturated value: 0.7036\n", + "Final response: 100548.6814\n", + "Raw spend: 701699.431245279\n", + "After adstock: 701699.7645786124\n", + "After hill transform: 0.7035923387476205\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.47\n", + "Adstocked value: 107,483.81\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2806\n", + "Raw spend: 107483.4721584551\n", + "After adstock: 107483.80549178843\n", + "After hill transform: 0.9835914271266588\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,242.23\n", + "Adstocked value: 44,242.41\n", + "Saturated value: 0.9858\n", + "Final response: 27585.5105\n", + "Raw spend: 44242.23437713922\n", + "After adstock: 44242.41084772746\n", + "After hill transform: 0.9858167800049742\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,699.43\n", + "Adstocked value: 701,699.76\n", + "Saturated value: 0.7036\n", + "Final response: 100548.6814\n", + "Raw spend: 701699.431245279\n", + "After adstock: 701699.7645786124\n", + "After hill transform: 0.7035923387476205\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.47\n", + "Adstocked value: 107,483.81\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2806\n", + "Raw spend: 107483.4721584551\n", + "After adstock: 107483.80549178843\n", + "After hill transform: 0.9835914271266588\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,242.23\n", + "Adstocked value: 44,242.41\n", + "Saturated value: 0.9858\n", + "Final response: 27585.5105\n", + "Raw spend: 44242.23437713922\n", + "After adstock: 44242.41084772746\n", + "After hill transform: 0.9858167800049742\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,699.43\n", + "Adstocked value: 701,699.76\n", + "Saturated value: 0.7036\n", + "Final response: 100548.6814\n", + "Raw spend: 701699.4312452939\n", + "After adstock: 701699.7645786273\n", + "After hill transform: 0.7035923387476232\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.47\n", + "Adstocked value: 107,483.81\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2806\n", + "Raw spend: 107483.4721584551\n", + "After adstock: 107483.80549178843\n", + "After hill transform: 0.9835914271266588\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,242.23\n", + "Adstocked value: 44,242.41\n", + "Saturated value: 0.9858\n", + "Final response: 27585.5105\n", + "Raw spend: 44242.23437713922\n", + "After adstock: 44242.41084772746\n", + "After hill transform: 0.9858167800049742\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,699.43\n", + "Adstocked value: 701,699.76\n", + "Saturated value: 0.7036\n", + "Final response: 100548.6814\n", + "Raw spend: 701699.431245279\n", + "After adstock: 701699.7645786124\n", + "After hill transform: 0.7035923387476205\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.47\n", + "Adstocked value: 107,483.81\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2806\n", + "Raw spend: 107483.47215847\n", + "After adstock: 107483.80549180333\n", + "After hill transform: 0.9835914271266646\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,242.23\n", + "Adstocked value: 44,242.41\n", + "Saturated value: 0.9858\n", + "Final response: 27585.5105\n", + "Raw spend: 44242.23437713922\n", + "After adstock: 44242.41084772746\n", + "After hill transform: 0.9858167800049742\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,699.43\n", + "Adstocked value: 701,699.76\n", + "Saturated value: 0.7036\n", + "Final response: 100548.6814\n", + "Raw spend: 701699.431245279\n", + "After adstock: 701699.7645786124\n", + "After hill transform: 0.7035923387476205\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.47\n", + "Adstocked value: 107,483.81\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2806\n", + "Raw spend: 107483.4721584551\n", + "After adstock: 107483.80549178843\n", + "After hill transform: 0.9835914271266588\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,242.23\n", + "Adstocked value: 44,242.41\n", + "Saturated value: 0.9858\n", + "Final response: 27585.5105\n", + "Raw spend: 44242.23437715412\n", + "After adstock: 44242.41084774236\n", + "After hill transform: 0.9858167800049872\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,699.43\n", + "Adstocked value: 701,699.76\n", + "Saturated value: 0.7036\n", + "Final response: 100548.6814\n", + "Raw spend: 701699.431245279\n", + "After adstock: 701699.7645786124\n", + "After hill transform: 0.7035923387476205\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.47\n", + "Adstocked value: 107,483.81\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2806\n", + "Raw spend: 107483.4721584551\n", + "After adstock: 107483.80549178843\n", + "After hill transform: 0.9835914271266588\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,242.23\n", + "Adstocked value: 44,242.41\n", + "Saturated value: 0.9858\n", + "Final response: 27585.5105\n", + "Raw spend: 44242.23437713922\n", + "After adstock: 44242.41084772746\n", + "After hill transform: 0.9858167800049742\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,699.43\n", + "Adstocked value: 701,699.76\n", + "Saturated value: 0.7036\n", + "Final response: 100548.6814\n", + "Raw spend: 701699.431245279\n", + "After adstock: 701699.7645786124\n", + "After hill transform: 0.7035923387476205\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.47\n", + "Adstocked value: 107,483.81\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2806\n", + "Raw spend: 107483.4721584551\n", + "After adstock: 107483.80549178843\n", + "After hill transform: 0.9835914271266588\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,242.23\n", + "Adstocked value: 44,242.41\n", + "Saturated value: 0.9858\n", + "Final response: 27585.5105\n", + "Raw spend: 44242.23437713922\n", + "After adstock: 44242.41084772746\n", + "After hill transform: 0.9858167800049742\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,699.43\n", + "Adstocked value: 701,699.76\n", + "Saturated value: 0.7036\n", + "Final response: 100548.6814\n", + "Raw spend: 701699.4312452939\n", + "After adstock: 701699.7645786273\n", + "After hill transform: 0.7035923387476232\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.47\n", + "Adstocked value: 107,483.81\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2806\n", + "Raw spend: 107483.4721584551\n", + "After adstock: 107483.80549178843\n", + "After hill transform: 0.9835914271266588\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,242.23\n", + "Adstocked value: 44,242.41\n", + "Saturated value: 0.9858\n", + "Final response: 27585.5105\n", + "Raw spend: 44242.23437713922\n", + "After adstock: 44242.41084772746\n", + "After hill transform: 0.9858167800049742\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,699.43\n", + "Adstocked value: 701,699.76\n", + "Saturated value: 0.7036\n", + "Final response: 100548.6814\n", + "Raw spend: 701699.431245279\n", + "After adstock: 701699.7645786124\n", + "After hill transform: 0.7035923387476205\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.47\n", + "Adstocked value: 107,483.81\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2806\n", + "Raw spend: 107483.47215847\n", + "After adstock: 107483.80549180333\n", + "After hill transform: 0.9835914271266646\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,242.23\n", + "Adstocked value: 44,242.41\n", + "Saturated value: 0.9858\n", + "Final response: 27585.5105\n", + "Raw spend: 44242.23437713922\n", + "After adstock: 44242.41084772746\n", + "After hill transform: 0.9858167800049742\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,699.43\n", + "Adstocked value: 701,699.76\n", + "Saturated value: 0.7036\n", + "Final response: 100548.6814\n", + "Raw spend: 701699.431245279\n", + "After adstock: 701699.7645786124\n", + "After hill transform: 0.7035923387476205\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.47\n", + "Adstocked value: 107,483.81\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2806\n", + "Raw spend: 107483.4721584551\n", + "After adstock: 107483.80549178843\n", + "After hill transform: 0.9835914271266588\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,242.23\n", + "Adstocked value: 44,242.41\n", + "Saturated value: 0.9858\n", + "Final response: 27585.5105\n", + "Raw spend: 44242.23437715412\n", + "After adstock: 44242.41084774236\n", + "After hill transform: 0.9858167800049872\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,663.29\n", + "Adstocked value: 701,663.62\n", + "Saturated value: 0.7036\n", + "Final response: 100547.7810\n", + "Raw spend: 701663.2886998272\n", + "After adstock: 701663.6220331605\n", + "After hill transform: 0.7035860387157543\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.83\n", + "Adstocked value: 107,484.17\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2902\n", + "Raw spend: 107483.83461037246\n", + "After adstock: 107484.16794370579\n", + "After hill transform: 0.9835915704009454\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,287.23\n", + "Adstocked value: 44,287.41\n", + "Saturated value: 0.9859\n", + "Final response: 27586.6128\n", + "Raw spend: 44287.22972218157\n", + "After adstock: 44287.406192769806\n", + "After hill transform: 0.9858561716123875\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,663.29\n", + "Adstocked value: 701,663.62\n", + "Saturated value: 0.7036\n", + "Final response: 100547.7810\n", + "Raw spend: 701663.2886998272\n", + "After adstock: 701663.6220331605\n", + "After hill transform: 0.7035860387157543\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.83\n", + "Adstocked value: 107,484.17\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2902\n", + "Raw spend: 107483.83461037246\n", + "After adstock: 107484.16794370579\n", + "After hill transform: 0.9835915704009454\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,287.23\n", + "Adstocked value: 44,287.41\n", + "Saturated value: 0.9859\n", + "Final response: 27586.6128\n", + "Raw spend: 44287.22972218157\n", + "After adstock: 44287.406192769806\n", + "After hill transform: 0.9858561716123875\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,663.29\n", + "Adstocked value: 701,663.62\n", + "Saturated value: 0.7036\n", + "Final response: 100547.7810\n", + "Raw spend: 701663.2886998272\n", + "After adstock: 701663.6220331605\n", + "After hill transform: 0.7035860387157543\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.83\n", + "Adstocked value: 107,484.17\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2902\n", + "Raw spend: 107483.83461037246\n", + "After adstock: 107484.16794370579\n", + "After hill transform: 0.9835915704009454\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,287.23\n", + "Adstocked value: 44,287.41\n", + "Saturated value: 0.9859\n", + "Final response: 27586.6128\n", + "Raw spend: 44287.22972218157\n", + "After adstock: 44287.406192769806\n", + "After hill transform: 0.9858561716123875\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,663.29\n", + "Adstocked value: 701,663.62\n", + "Saturated value: 0.7036\n", + "Final response: 100547.7810\n", + "Raw spend: 701663.288699842\n", + "After adstock: 701663.6220331754\n", + "After hill transform: 0.703586038715757\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.83\n", + "Adstocked value: 107,484.17\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2902\n", + "Raw spend: 107483.83461037246\n", + "After adstock: 107484.16794370579\n", + "After hill transform: 0.9835915704009454\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,287.23\n", + "Adstocked value: 44,287.41\n", + "Saturated value: 0.9859\n", + "Final response: 27586.6128\n", + "Raw spend: 44287.22972218157\n", + "After adstock: 44287.406192769806\n", + "After hill transform: 0.9858561716123875\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,663.29\n", + "Adstocked value: 701,663.62\n", + "Saturated value: 0.7036\n", + "Final response: 100547.7810\n", + "Raw spend: 701663.2886998272\n", + "After adstock: 701663.6220331605\n", + "After hill transform: 0.7035860387157543\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.83\n", + "Adstocked value: 107,484.17\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2902\n", + "Raw spend: 107483.83461038736\n", + "After adstock: 107484.16794372069\n", + "After hill transform: 0.9835915704009514\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,287.23\n", + "Adstocked value: 44,287.41\n", + "Saturated value: 0.9859\n", + "Final response: 27586.6128\n", + "Raw spend: 44287.22972218157\n", + "After adstock: 44287.406192769806\n", + "After hill transform: 0.9858561716123875\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,663.29\n", + "Adstocked value: 701,663.62\n", + "Saturated value: 0.7036\n", + "Final response: 100547.7810\n", + "Raw spend: 701663.2886998272\n", + "After adstock: 701663.6220331605\n", + "After hill transform: 0.7035860387157543\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.83\n", + "Adstocked value: 107,484.17\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2902\n", + "Raw spend: 107483.83461037246\n", + "After adstock: 107484.16794370579\n", + "After hill transform: 0.9835915704009454\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,287.23\n", + "Adstocked value: 44,287.41\n", + "Saturated value: 0.9859\n", + "Final response: 27586.6128\n", + "Raw spend: 44287.22972219647\n", + "After adstock: 44287.40619278471\n", + "After hill transform: 0.9858561716124005\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,663.29\n", + "Adstocked value: 701,663.62\n", + "Saturated value: 0.7036\n", + "Final response: 100547.7810\n", + "Raw spend: 701663.2886998272\n", + "After adstock: 701663.6220331605\n", + "After hill transform: 0.7035860387157543\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.83\n", + "Adstocked value: 107,484.17\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2902\n", + "Raw spend: 107483.83461037246\n", + "After adstock: 107484.16794370579\n", + "After hill transform: 0.9835915704009454\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,287.23\n", + "Adstocked value: 44,287.41\n", + "Saturated value: 0.9859\n", + "Final response: 27586.6128\n", + "Raw spend: 44287.22972218157\n", + "After adstock: 44287.406192769806\n", + "After hill transform: 0.9858561716123875\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,663.29\n", + "Adstocked value: 701,663.62\n", + "Saturated value: 0.7036\n", + "Final response: 100547.7810\n", + "Raw spend: 701663.2886998272\n", + "After adstock: 701663.6220331605\n", + "After hill transform: 0.7035860387157543\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.83\n", + "Adstocked value: 107,484.17\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2902\n", + "Raw spend: 107483.83461037246\n", + "After adstock: 107484.16794370579\n", + "After hill transform: 0.9835915704009454\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,287.23\n", + "Adstocked value: 44,287.41\n", + "Saturated value: 0.9859\n", + "Final response: 27586.6128\n", + "Raw spend: 44287.22972218157\n", + "After adstock: 44287.406192769806\n", + "After hill transform: 0.9858561716123875\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,663.29\n", + "Adstocked value: 701,663.62\n", + "Saturated value: 0.7036\n", + "Final response: 100547.7810\n", + "Raw spend: 701663.288699842\n", + "After adstock: 701663.6220331754\n", + "After hill transform: 0.703586038715757\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.83\n", + "Adstocked value: 107,484.17\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2902\n", + "Raw spend: 107483.83461037246\n", + "After adstock: 107484.16794370579\n", + "After hill transform: 0.9835915704009454\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,287.23\n", + "Adstocked value: 44,287.41\n", + "Saturated value: 0.9859\n", + "Final response: 27586.6128\n", + "Raw spend: 44287.22972218157\n", + "After adstock: 44287.406192769806\n", + "After hill transform: 0.9858561716123875\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,663.29\n", + "Adstocked value: 701,663.62\n", + "Saturated value: 0.7036\n", + "Final response: 100547.7810\n", + "Raw spend: 701663.2886998272\n", + "After adstock: 701663.6220331605\n", + "After hill transform: 0.7035860387157543\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.83\n", + "Adstocked value: 107,484.17\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2902\n", + "Raw spend: 107483.83461038736\n", + "After adstock: 107484.16794372069\n", + "After hill transform: 0.9835915704009514\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,287.23\n", + "Adstocked value: 44,287.41\n", + "Saturated value: 0.9859\n", + "Final response: 27586.6128\n", + "Raw spend: 44287.22972218157\n", + "After adstock: 44287.406192769806\n", + "After hill transform: 0.9858561716123875\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,663.29\n", + "Adstocked value: 701,663.62\n", + "Saturated value: 0.7036\n", + "Final response: 100547.7810\n", + "Raw spend: 701663.2886998272\n", + "After adstock: 701663.6220331605\n", + "After hill transform: 0.7035860387157543\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,483.83\n", + "Adstocked value: 107,484.17\n", + "Saturated value: 0.9836\n", + "Final response: 66073.2902\n", + "Raw spend: 107483.83461037246\n", + "After adstock: 107484.16794370579\n", + "After hill transform: 0.9835915704009454\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,287.23\n", + "Adstocked value: 44,287.41\n", + "Saturated value: 0.9859\n", + "Final response: 27586.6128\n", + "Raw spend: 44287.22972219647\n", + "After adstock: 44287.40619278471\n", + "After hill transform: 0.9858561716124005\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,480.20\n", + "Adstocked value: 701,480.54\n", + "Saturated value: 0.7036\n", + "Final response: 100543.2194\n", + "Raw spend: 701480.2034939827\n", + "After adstock: 701480.536827316\n", + "After hill transform: 0.7035541188308477\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,485.67\n", + "Adstocked value: 107,486.01\n", + "Saturated value: 0.9836\n", + "Final response: 66073.3390\n", + "Raw spend: 107485.67184740462\n", + "After adstock: 107486.00518073795\n", + "After hill transform: 0.9835922966194066\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,515.16\n", + "Adstocked value: 44,515.34\n", + "Saturated value: 0.9861\n", + "Final response: 27592.1334\n", + "Raw spend: 44515.1595587387\n", + "After adstock: 44515.336029326936\n", + "After hill transform: 0.9860534606105872\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,480.20\n", + "Adstocked value: 701,480.54\n", + "Saturated value: 0.7036\n", + "Final response: 100543.2194\n", + "Raw spend: 701480.2034939827\n", + "After adstock: 701480.536827316\n", + "After hill transform: 0.7035541188308477\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,485.67\n", + "Adstocked value: 107,486.01\n", + "Saturated value: 0.9836\n", + "Final response: 66073.3390\n", + "Raw spend: 107485.67184740462\n", + "After adstock: 107486.00518073795\n", + "After hill transform: 0.9835922966194066\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,515.16\n", + "Adstocked value: 44,515.34\n", + "Saturated value: 0.9861\n", + "Final response: 27592.1334\n", + "Raw spend: 44515.1595587387\n", + "After adstock: 44515.336029326936\n", + "After hill transform: 0.9860534606105872\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,480.20\n", + "Adstocked value: 701,480.54\n", + "Saturated value: 0.7036\n", + "Final response: 100543.2194\n", + "Raw spend: 701480.2034939827\n", + "After adstock: 701480.536827316\n", + "After hill transform: 0.7035541188308477\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,485.67\n", + "Adstocked value: 107,486.01\n", + "Saturated value: 0.9836\n", + "Final response: 66073.3390\n", + "Raw spend: 107485.67184740462\n", + "After adstock: 107486.00518073795\n", + "After hill transform: 0.9835922966194066\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,515.16\n", + "Adstocked value: 44,515.34\n", + "Saturated value: 0.9861\n", + "Final response: 27592.1334\n", + "Raw spend: 44515.1595587387\n", + "After adstock: 44515.336029326936\n", + "After hill transform: 0.9860534606105872\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,480.20\n", + "Adstocked value: 701,480.54\n", + "Saturated value: 0.7036\n", + "Final response: 100543.2194\n", + "Raw spend: 701480.2034939976\n", + "After adstock: 701480.536827331\n", + "After hill transform: 0.7035541188308503\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,485.67\n", + "Adstocked value: 107,486.01\n", + "Saturated value: 0.9836\n", + "Final response: 66073.3390\n", + "Raw spend: 107485.67184740462\n", + "After adstock: 107486.00518073795\n", + "After hill transform: 0.9835922966194066\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,515.16\n", + "Adstocked value: 44,515.34\n", + "Saturated value: 0.9861\n", + "Final response: 27592.1334\n", + "Raw spend: 44515.1595587387\n", + "After adstock: 44515.336029326936\n", + "After hill transform: 0.9860534606105872\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,480.20\n", + "Adstocked value: 701,480.54\n", + "Saturated value: 0.7036\n", + "Final response: 100543.2194\n", + "Raw spend: 701480.2034939827\n", + "After adstock: 701480.536827316\n", + "After hill transform: 0.7035541188308477\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,485.67\n", + "Adstocked value: 107,486.01\n", + "Saturated value: 0.9836\n", + "Final response: 66073.3390\n", + "Raw spend: 107485.67184741952\n", + "After adstock: 107486.00518075285\n", + "After hill transform: 0.9835922966194126\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,515.16\n", + "Adstocked value: 44,515.34\n", + "Saturated value: 0.9861\n", + "Final response: 27592.1334\n", + "Raw spend: 44515.1595587387\n", + "After adstock: 44515.336029326936\n", + "After hill transform: 0.9860534606105872\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,480.20\n", + "Adstocked value: 701,480.54\n", + "Saturated value: 0.7036\n", + "Final response: 100543.2194\n", + "Raw spend: 701480.2034939827\n", + "After adstock: 701480.536827316\n", + "After hill transform: 0.7035541188308477\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,485.67\n", + "Adstocked value: 107,486.01\n", + "Saturated value: 0.9836\n", + "Final response: 66073.3390\n", + "Raw spend: 107485.67184740462\n", + "After adstock: 107486.00518073795\n", + "After hill transform: 0.9835922966194066\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,515.16\n", + "Adstocked value: 44,515.34\n", + "Saturated value: 0.9861\n", + "Final response: 27592.1334\n", + "Raw spend: 44515.1595587536\n", + "After adstock: 44515.33602934184\n", + "After hill transform: 0.9860534606106\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,480.20\n", + "Adstocked value: 701,480.54\n", + "Saturated value: 0.7036\n", + "Final response: 100543.2194\n", + "Raw spend: 701480.2034939827\n", + "After adstock: 701480.536827316\n", + "After hill transform: 0.7035541188308477\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,485.67\n", + "Adstocked value: 107,486.01\n", + "Saturated value: 0.9836\n", + "Final response: 66073.3390\n", + "Raw spend: 107485.67184740462\n", + "After adstock: 107486.00518073795\n", + "After hill transform: 0.9835922966194066\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,515.16\n", + "Adstocked value: 44,515.34\n", + "Saturated value: 0.9861\n", + "Final response: 27592.1334\n", + "Raw spend: 44515.1595587387\n", + "After adstock: 44515.336029326936\n", + "After hill transform: 0.9860534606105872\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,480.20\n", + "Adstocked value: 701,480.54\n", + "Saturated value: 0.7036\n", + "Final response: 100543.2194\n", + "Raw spend: 701480.2034939827\n", + "After adstock: 701480.536827316\n", + "After hill transform: 0.7035541188308477\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,485.67\n", + "Adstocked value: 107,486.01\n", + "Saturated value: 0.9836\n", + "Final response: 66073.3390\n", + "Raw spend: 107485.67184740462\n", + "After adstock: 107486.00518073795\n", + "After hill transform: 0.9835922966194066\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,515.16\n", + "Adstocked value: 44,515.34\n", + "Saturated value: 0.9861\n", + "Final response: 27592.1334\n", + "Raw spend: 44515.1595587387\n", + "After adstock: 44515.336029326936\n", + "After hill transform: 0.9860534606105872\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,480.20\n", + "Adstocked value: 701,480.54\n", + "Saturated value: 0.7036\n", + "Final response: 100543.2194\n", + "Raw spend: 701480.2034939976\n", + "After adstock: 701480.536827331\n", + "After hill transform: 0.7035541188308503\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,485.67\n", + "Adstocked value: 107,486.01\n", + "Saturated value: 0.9836\n", + "Final response: 66073.3390\n", + "Raw spend: 107485.67184740462\n", + "After adstock: 107486.00518073795\n", + "After hill transform: 0.9835922966194066\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,515.16\n", + "Adstocked value: 44,515.34\n", + "Saturated value: 0.9861\n", + "Final response: 27592.1334\n", + "Raw spend: 44515.1595587387\n", + "After adstock: 44515.336029326936\n", + "After hill transform: 0.9860534606105872\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,480.20\n", + "Adstocked value: 701,480.54\n", + "Saturated value: 0.7036\n", + "Final response: 100543.2194\n", + "Raw spend: 701480.2034939827\n", + "After adstock: 701480.536827316\n", + "After hill transform: 0.7035541188308477\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,485.67\n", + "Adstocked value: 107,486.01\n", + "Saturated value: 0.9836\n", + "Final response: 66073.3390\n", + "Raw spend: 107485.67184741952\n", + "After adstock: 107486.00518075285\n", + "After hill transform: 0.9835922966194126\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,515.16\n", + "Adstocked value: 44,515.34\n", + "Saturated value: 0.9861\n", + "Final response: 27592.1334\n", + "Raw spend: 44515.1595587387\n", + "After adstock: 44515.336029326936\n", + "After hill transform: 0.9860534606105872\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,480.20\n", + "Adstocked value: 701,480.54\n", + "Saturated value: 0.7036\n", + "Final response: 100543.2194\n", + "Raw spend: 701480.2034939827\n", + "After adstock: 701480.536827316\n", + "After hill transform: 0.7035541188308477\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,485.67\n", + "Adstocked value: 107,486.01\n", + "Saturated value: 0.9836\n", + "Final response: 66073.3390\n", + "Raw spend: 107485.67184740462\n", + "After adstock: 107486.00518073795\n", + "After hill transform: 0.9835922966194066\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,515.16\n", + "Adstocked value: 44,515.34\n", + "Saturated value: 0.9861\n", + "Final response: 27592.1334\n", + "Raw spend: 44515.1595587536\n", + "After adstock: 44515.33602934184\n", + "After hill transform: 0.9860534606106\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,938.83\n", + "Adstocked value: 700,939.16\n", + "Saturated value: 0.7035\n", + "Final response: 100529.7224\n", + "Raw spend: 700938.8313865111\n", + "After adstock: 700939.1647198445\n", + "After hill transform: 0.7034596732154146\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,491.10\n", + "Adstocked value: 107,491.44\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4832\n", + "Raw spend: 107491.10455089009\n", + "After adstock: 107491.43788422341\n", + "After hill transform: 0.9835944437873508\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,189.13\n", + "Adstocked value: 45,189.31\n", + "Saturated value: 0.9866\n", + "Final response: 27607.8609\n", + "Raw spend: 45189.134540656734\n", + "After adstock: 45189.31101124497\n", + "After hill transform: 0.9866155126013684\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,938.83\n", + "Adstocked value: 700,939.16\n", + "Saturated value: 0.7035\n", + "Final response: 100529.7224\n", + "Raw spend: 700938.8313865111\n", + "After adstock: 700939.1647198445\n", + "After hill transform: 0.7034596732154146\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,491.10\n", + "Adstocked value: 107,491.44\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4832\n", + "Raw spend: 107491.10455089009\n", + "After adstock: 107491.43788422341\n", + "After hill transform: 0.9835944437873508\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,189.13\n", + "Adstocked value: 45,189.31\n", + "Saturated value: 0.9866\n", + "Final response: 27607.8609\n", + "Raw spend: 45189.134540656734\n", + "After adstock: 45189.31101124497\n", + "After hill transform: 0.9866155126013684\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,938.83\n", + "Adstocked value: 700,939.16\n", + "Saturated value: 0.7035\n", + "Final response: 100529.7224\n", + "Raw spend: 700938.8313865111\n", + "After adstock: 700939.1647198445\n", + "After hill transform: 0.7034596732154146\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,491.10\n", + "Adstocked value: 107,491.44\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4832\n", + "Raw spend: 107491.10455089009\n", + "After adstock: 107491.43788422341\n", + "After hill transform: 0.9835944437873508\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,189.13\n", + "Adstocked value: 45,189.31\n", + "Saturated value: 0.9866\n", + "Final response: 27607.8609\n", + "Raw spend: 45189.134540656734\n", + "After adstock: 45189.31101124497\n", + "After hill transform: 0.9866155126013684\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,938.83\n", + "Adstocked value: 700,939.16\n", + "Saturated value: 0.7035\n", + "Final response: 100529.7224\n", + "Raw spend: 700938.831386526\n", + "After adstock: 700939.1647198594\n", + "After hill transform: 0.703459673215417\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,491.10\n", + "Adstocked value: 107,491.44\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4832\n", + "Raw spend: 107491.10455089009\n", + "After adstock: 107491.43788422341\n", + "After hill transform: 0.9835944437873508\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,189.13\n", + "Adstocked value: 45,189.31\n", + "Saturated value: 0.9866\n", + "Final response: 27607.8609\n", + "Raw spend: 45189.134540656734\n", + "After adstock: 45189.31101124497\n", + "After hill transform: 0.9866155126013684\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,938.83\n", + "Adstocked value: 700,939.16\n", + "Saturated value: 0.7035\n", + "Final response: 100529.7224\n", + "Raw spend: 700938.8313865111\n", + "After adstock: 700939.1647198445\n", + "After hill transform: 0.7034596732154146\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,491.10\n", + "Adstocked value: 107,491.44\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4832\n", + "Raw spend: 107491.10455090499\n", + "After adstock: 107491.43788423832\n", + "After hill transform: 0.9835944437873567\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,189.13\n", + "Adstocked value: 45,189.31\n", + "Saturated value: 0.9866\n", + "Final response: 27607.8609\n", + "Raw spend: 45189.134540656734\n", + "After adstock: 45189.31101124497\n", + "After hill transform: 0.9866155126013684\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,938.83\n", + "Adstocked value: 700,939.16\n", + "Saturated value: 0.7035\n", + "Final response: 100529.7224\n", + "Raw spend: 700938.8313865111\n", + "After adstock: 700939.1647198445\n", + "After hill transform: 0.7034596732154146\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,491.10\n", + "Adstocked value: 107,491.44\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4832\n", + "Raw spend: 107491.10455089009\n", + "After adstock: 107491.43788422341\n", + "After hill transform: 0.9835944437873508\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,189.13\n", + "Adstocked value: 45,189.31\n", + "Saturated value: 0.9866\n", + "Final response: 27607.8609\n", + "Raw spend: 45189.134540671635\n", + "After adstock: 45189.31101125987\n", + "After hill transform: 0.9866155126013804\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,938.83\n", + "Adstocked value: 700,939.16\n", + "Saturated value: 0.7035\n", + "Final response: 100529.7224\n", + "Raw spend: 700938.8313865111\n", + "After adstock: 700939.1647198445\n", + "After hill transform: 0.7034596732154146\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,491.10\n", + "Adstocked value: 107,491.44\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4832\n", + "Raw spend: 107491.10455089009\n", + "After adstock: 107491.43788422341\n", + "After hill transform: 0.9835944437873508\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,189.13\n", + "Adstocked value: 45,189.31\n", + "Saturated value: 0.9866\n", + "Final response: 27607.8609\n", + "Raw spend: 45189.134540656734\n", + "After adstock: 45189.31101124497\n", + "After hill transform: 0.9866155126013684\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,938.83\n", + "Adstocked value: 700,939.16\n", + "Saturated value: 0.7035\n", + "Final response: 100529.7224\n", + "Raw spend: 700938.8313865111\n", + "After adstock: 700939.1647198445\n", + "After hill transform: 0.7034596732154146\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,491.10\n", + "Adstocked value: 107,491.44\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4832\n", + "Raw spend: 107491.10455089009\n", + "After adstock: 107491.43788422341\n", + "After hill transform: 0.9835944437873508\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,189.13\n", + "Adstocked value: 45,189.31\n", + "Saturated value: 0.9866\n", + "Final response: 27607.8609\n", + "Raw spend: 45189.134540656734\n", + "After adstock: 45189.31101124497\n", + "After hill transform: 0.9866155126013684\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,938.83\n", + "Adstocked value: 700,939.16\n", + "Saturated value: 0.7035\n", + "Final response: 100529.7224\n", + "Raw spend: 700938.831386526\n", + "After adstock: 700939.1647198594\n", + "After hill transform: 0.703459673215417\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,491.10\n", + "Adstocked value: 107,491.44\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4832\n", + "Raw spend: 107491.10455089009\n", + "After adstock: 107491.43788422341\n", + "After hill transform: 0.9835944437873508\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,189.13\n", + "Adstocked value: 45,189.31\n", + "Saturated value: 0.9866\n", + "Final response: 27607.8609\n", + "Raw spend: 45189.134540656734\n", + "After adstock: 45189.31101124497\n", + "After hill transform: 0.9866155126013684\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,938.83\n", + "Adstocked value: 700,939.16\n", + "Saturated value: 0.7035\n", + "Final response: 100529.7224\n", + "Raw spend: 700938.8313865111\n", + "After adstock: 700939.1647198445\n", + "After hill transform: 0.7034596732154146\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,491.10\n", + "Adstocked value: 107,491.44\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4832\n", + "Raw spend: 107491.10455090499\n", + "After adstock: 107491.43788423832\n", + "After hill transform: 0.9835944437873567\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,189.13\n", + "Adstocked value: 45,189.31\n", + "Saturated value: 0.9866\n", + "Final response: 27607.8609\n", + "Raw spend: 45189.134540656734\n", + "After adstock: 45189.31101124497\n", + "After hill transform: 0.9866155126013684\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,938.83\n", + "Adstocked value: 700,939.16\n", + "Saturated value: 0.7035\n", + "Final response: 100529.7224\n", + "Raw spend: 700938.8313865111\n", + "After adstock: 700939.1647198445\n", + "After hill transform: 0.7034596732154146\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,491.10\n", + "Adstocked value: 107,491.44\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4832\n", + "Raw spend: 107491.10455089009\n", + "After adstock: 107491.43788422341\n", + "After hill transform: 0.9835944437873508\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,189.13\n", + "Adstocked value: 45,189.31\n", + "Saturated value: 0.9866\n", + "Final response: 27607.8609\n", + "Raw spend: 45189.134540671635\n", + "After adstock: 45189.31101125987\n", + "After hill transform: 0.9866155126013804\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,447.31\n", + "Adstocked value: 701,447.65\n", + "Saturated value: 0.7035\n", + "Final response: 100542.3998\n", + "Raw spend: 701447.3120798211\n", + "After adstock: 701447.6454131545\n", + "After hill transform: 0.7035483833026026\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,486.00\n", + "Adstocked value: 107,486.34\n", + "Saturated value: 0.9836\n", + "Final response: 66073.3478\n", + "Raw spend: 107486.0021427075\n", + "After adstock: 107486.33547604083\n", + "After hill transform: 0.9835924271730402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,556.11\n", + "Adstocked value: 44,556.28\n", + "Saturated value: 0.9861\n", + "Final response: 27593.1141\n", + "Raw spend: 44556.10725344476\n", + "After adstock: 44556.283724033\n", + "After hill transform: 0.9860885090119244\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,447.31\n", + "Adstocked value: 701,447.65\n", + "Saturated value: 0.7035\n", + "Final response: 100542.3998\n", + "Raw spend: 701447.3120798211\n", + "After adstock: 701447.6454131545\n", + "After hill transform: 0.7035483833026026\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,486.00\n", + "Adstocked value: 107,486.34\n", + "Saturated value: 0.9836\n", + "Final response: 66073.3478\n", + "Raw spend: 107486.0021427075\n", + "After adstock: 107486.33547604083\n", + "After hill transform: 0.9835924271730402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,556.11\n", + "Adstocked value: 44,556.28\n", + "Saturated value: 0.9861\n", + "Final response: 27593.1141\n", + "Raw spend: 44556.10725344476\n", + "After adstock: 44556.283724033\n", + "After hill transform: 0.9860885090119244\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,184.90\n", + "Adstocked value: 701,185.24\n", + "Saturated value: 0.7035\n", + "Final response: 100535.8589\n", + "Raw spend: 701184.9020740163\n", + "After adstock: 701185.2354073497\n", + "After hill transform: 0.7035026129219208\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,488.64\n", + "Adstocked value: 107,488.97\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4177\n", + "Raw spend: 107488.6353261861\n", + "After adstock: 107488.96865951942\n", + "After hill transform: 0.9835934679231296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,882.79\n", + "Adstocked value: 44,882.97\n", + "Saturated value: 0.9864\n", + "Final response: 27600.8205\n", + "Raw spend: 44882.791621794386\n", + "After adstock: 44882.96809238262\n", + "After hill transform: 0.9863639113104062\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,184.90\n", + "Adstocked value: 701,185.24\n", + "Saturated value: 0.7035\n", + "Final response: 100535.8589\n", + "Raw spend: 701184.9020740163\n", + "After adstock: 701185.2354073497\n", + "After hill transform: 0.7035026129219208\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,488.64\n", + "Adstocked value: 107,488.97\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4177\n", + "Raw spend: 107488.6353261861\n", + "After adstock: 107488.96865951942\n", + "After hill transform: 0.9835934679231296\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,882.79\n", + "Adstocked value: 44,882.97\n", + "Saturated value: 0.9864\n", + "Final response: 27600.8205\n", + "Raw spend: 44882.791621794386\n", + "After adstock: 44882.96809238262\n", + "After hill transform: 0.9863639113104062\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,060.05\n", + "Adstocked value: 701,060.38\n", + "Saturated value: 0.7035\n", + "Final response: 100532.7457\n", + "Raw spend: 701060.0497210632\n", + "After adstock: 701060.3830543966\n", + "After hill transform: 0.7034808283309304\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,489.89\n", + "Adstocked value: 107,490.22\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4510\n", + "Raw spend: 107489.88817152655\n", + "After adstock: 107490.22150485987\n", + "After hill transform: 0.9835939630710485\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,038.23\n", + "Adstocked value: 45,038.40\n", + "Saturated value: 0.9865\n", + "Final response: 27604.4149\n", + "Raw spend: 45038.22514627564\n", + "After adstock: 45038.40161686388\n", + "After hill transform: 0.9864923611802476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,060.05\n", + "Adstocked value: 701,060.38\n", + "Saturated value: 0.7035\n", + "Final response: 100532.7457\n", + "Raw spend: 701060.0497210632\n", + "After adstock: 701060.3830543966\n", + "After hill transform: 0.7034808283309304\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,489.89\n", + "Adstocked value: 107,490.22\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4510\n", + "Raw spend: 107489.88817152655\n", + "After adstock: 107490.22150485987\n", + "After hill transform: 0.9835939630710485\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,038.23\n", + "Adstocked value: 45,038.40\n", + "Saturated value: 0.9865\n", + "Final response: 27604.4149\n", + "Raw spend: 45038.22514627564\n", + "After adstock: 45038.40161686388\n", + "After hill transform: 0.9864923611802476\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,000.36\n", + "Adstocked value: 701,000.69\n", + "Saturated value: 0.7035\n", + "Final response: 100531.2570\n", + "Raw spend: 701000.3567725541\n", + "After adstock: 701000.6901058875\n", + "After hill transform: 0.7034704112386421\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.49\n", + "Adstocked value: 107,490.82\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4669\n", + "Raw spend: 107490.4871673054\n", + "After adstock: 107490.82050063873\n", + "After hill transform: 0.983594199798156\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,112.54\n", + "Adstocked value: 45,112.72\n", + "Saturated value: 0.9866\n", + "Final response: 27606.1172\n", + "Raw spend: 45112.53920727661\n", + "After adstock: 45112.71567786485\n", + "After hill transform: 0.9865531965894161\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 701,000.36\n", + "Adstocked value: 701,000.69\n", + "Saturated value: 0.7035\n", + "Final response: 100531.2570\n", + "Raw spend: 701000.3567725541\n", + "After adstock: 701000.6901058875\n", + "After hill transform: 0.7034704112386421\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.49\n", + "Adstocked value: 107,490.82\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4669\n", + "Raw spend: 107490.4871673054\n", + "After adstock: 107490.82050063873\n", + "After hill transform: 0.983594199798156\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,112.54\n", + "Adstocked value: 45,112.72\n", + "Saturated value: 0.9866\n", + "Final response: 27606.1172\n", + "Raw spend: 45112.53920727661\n", + "After adstock: 45112.71567786485\n", + "After hill transform: 0.9865531965894161\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,971.88\n", + "Adstocked value: 700,972.21\n", + "Saturated value: 0.7035\n", + "Final response: 100530.5468\n", + "Raw spend: 700971.880521258\n", + "After adstock: 700972.2138545914\n", + "After hill transform: 0.7034654414247353\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.77\n", + "Adstocked value: 107,491.11\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4744\n", + "Raw spend: 107490.77291553446\n", + "After adstock: 107491.10624886779\n", + "After hill transform: 0.9835943127261046\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,147.99\n", + "Adstocked value: 45,148.17\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9256\n", + "Raw spend: 45147.990394204826\n", + "After adstock: 45148.166864793064\n", + "After hill transform: 0.9865820874113231\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,971.88\n", + "Adstocked value: 700,972.21\n", + "Saturated value: 0.7035\n", + "Final response: 100530.5468\n", + "Raw spend: 700971.880521258\n", + "After adstock: 700972.2138545914\n", + "After hill transform: 0.7034654414247353\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.77\n", + "Adstocked value: 107,491.11\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4744\n", + "Raw spend: 107490.77291553446\n", + "After adstock: 107491.10624886779\n", + "After hill transform: 0.9835943127261046\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,147.99\n", + "Adstocked value: 45,148.17\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9256\n", + "Raw spend: 45147.990394204826\n", + "After adstock: 45148.166864793064\n", + "After hill transform: 0.9865820874113231\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,971.88\n", + "Adstocked value: 700,972.21\n", + "Saturated value: 0.7035\n", + "Final response: 100530.5468\n", + "Raw spend: 700971.880521258\n", + "After adstock: 700972.2138545914\n", + "After hill transform: 0.7034654414247353\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.77\n", + "Adstocked value: 107,491.11\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4744\n", + "Raw spend: 107490.77291553446\n", + "After adstock: 107491.10624886779\n", + "After hill transform: 0.9835943127261046\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,147.99\n", + "Adstocked value: 45,148.17\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9256\n", + "Raw spend: 45147.990394204826\n", + "After adstock: 45148.166864793064\n", + "After hill transform: 0.9865820874113231\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,971.88\n", + "Adstocked value: 700,972.21\n", + "Saturated value: 0.7035\n", + "Final response: 100530.5468\n", + "Raw spend: 700971.8805212729\n", + "After adstock: 700972.2138546063\n", + "After hill transform: 0.703465441424738\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.77\n", + "Adstocked value: 107,491.11\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4744\n", + "Raw spend: 107490.77291553446\n", + "After adstock: 107491.10624886779\n", + "After hill transform: 0.9835943127261046\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,147.99\n", + "Adstocked value: 45,148.17\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9256\n", + "Raw spend: 45147.990394204826\n", + "After adstock: 45148.166864793064\n", + "After hill transform: 0.9865820874113231\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,971.88\n", + "Adstocked value: 700,972.21\n", + "Saturated value: 0.7035\n", + "Final response: 100530.5468\n", + "Raw spend: 700971.880521258\n", + "After adstock: 700972.2138545914\n", + "After hill transform: 0.7034654414247353\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.77\n", + "Adstocked value: 107,491.11\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4744\n", + "Raw spend: 107490.77291554936\n", + "After adstock: 107491.10624888269\n", + "After hill transform: 0.9835943127261105\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,147.99\n", + "Adstocked value: 45,148.17\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9256\n", + "Raw spend: 45147.990394204826\n", + "After adstock: 45148.166864793064\n", + "After hill transform: 0.9865820874113231\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,971.88\n", + "Adstocked value: 700,972.21\n", + "Saturated value: 0.7035\n", + "Final response: 100530.5468\n", + "Raw spend: 700971.880521258\n", + "After adstock: 700972.2138545914\n", + "After hill transform: 0.7034654414247353\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.77\n", + "Adstocked value: 107,491.11\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4744\n", + "Raw spend: 107490.77291553446\n", + "After adstock: 107491.10624886779\n", + "After hill transform: 0.9835943127261046\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,147.99\n", + "Adstocked value: 45,148.17\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9256\n", + "Raw spend: 45147.99039421973\n", + "After adstock: 45148.166864807965\n", + "After hill transform: 0.9865820874113352\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,971.88\n", + "Adstocked value: 700,972.21\n", + "Saturated value: 0.7035\n", + "Final response: 100530.5468\n", + "Raw spend: 700971.880521258\n", + "After adstock: 700972.2138545914\n", + "After hill transform: 0.7034654414247353\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.77\n", + "Adstocked value: 107,491.11\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4744\n", + "Raw spend: 107490.77291553446\n", + "After adstock: 107491.10624886779\n", + "After hill transform: 0.9835943127261046\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,147.99\n", + "Adstocked value: 45,148.17\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9256\n", + "Raw spend: 45147.990394204826\n", + "After adstock: 45148.166864793064\n", + "After hill transform: 0.9865820874113231\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,971.88\n", + "Adstocked value: 700,972.21\n", + "Saturated value: 0.7035\n", + "Final response: 100530.5468\n", + "Raw spend: 700971.880521258\n", + "After adstock: 700972.2138545914\n", + "After hill transform: 0.7034654414247353\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.77\n", + "Adstocked value: 107,491.11\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4744\n", + "Raw spend: 107490.77291553446\n", + "After adstock: 107491.10624886779\n", + "After hill transform: 0.9835943127261046\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,147.99\n", + "Adstocked value: 45,148.17\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9256\n", + "Raw spend: 45147.990394204826\n", + "After adstock: 45148.166864793064\n", + "After hill transform: 0.9865820874113231\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,971.88\n", + "Adstocked value: 700,972.21\n", + "Saturated value: 0.7035\n", + "Final response: 100530.5468\n", + "Raw spend: 700971.8805212729\n", + "After adstock: 700972.2138546063\n", + "After hill transform: 0.703465441424738\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.77\n", + "Adstocked value: 107,491.11\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4744\n", + "Raw spend: 107490.77291553446\n", + "After adstock: 107491.10624886779\n", + "After hill transform: 0.9835943127261046\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,147.99\n", + "Adstocked value: 45,148.17\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9256\n", + "Raw spend: 45147.990394204826\n", + "After adstock: 45148.166864793064\n", + "After hill transform: 0.9865820874113231\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,971.88\n", + "Adstocked value: 700,972.21\n", + "Saturated value: 0.7035\n", + "Final response: 100530.5468\n", + "Raw spend: 700971.880521258\n", + "After adstock: 700972.2138545914\n", + "After hill transform: 0.7034654414247353\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.77\n", + "Adstocked value: 107,491.11\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4744\n", + "Raw spend: 107490.77291554936\n", + "After adstock: 107491.10624888269\n", + "After hill transform: 0.9835943127261105\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,147.99\n", + "Adstocked value: 45,148.17\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9256\n", + "Raw spend: 45147.990394204826\n", + "After adstock: 45148.166864793064\n", + "After hill transform: 0.9865820874113231\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,971.88\n", + "Adstocked value: 700,972.21\n", + "Saturated value: 0.7035\n", + "Final response: 100530.5468\n", + "Raw spend: 700971.880521258\n", + "After adstock: 700972.2138545914\n", + "After hill transform: 0.7034654414247353\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.77\n", + "Adstocked value: 107,491.11\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4744\n", + "Raw spend: 107490.77291553446\n", + "After adstock: 107491.10624886779\n", + "After hill transform: 0.9835943127261046\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,147.99\n", + "Adstocked value: 45,148.17\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9256\n", + "Raw spend: 45147.99039421973\n", + "After adstock: 45148.166864807965\n", + "After hill transform: 0.9865820874113352\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8975731732\n", + "After adstock: 700970.2309065065\n", + "After hill transform: 0.7034650953416757\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281365579\n", + "After adstock: 107491.12614698912\n", + "After hill transform: 0.9835943205898198\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.46\n", + "Adstocked value: 45,150.64\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9818\n", + "Raw spend: 45150.45904299194\n", + "After adstock: 45150.63551358018\n", + "After hill transform: 0.9865840961023731\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8975731732\n", + "After adstock: 700970.2309065065\n", + "After hill transform: 0.7034650953416757\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281365579\n", + "After adstock: 107491.12614698912\n", + "After hill transform: 0.9835943205898198\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.46\n", + "Adstocked value: 45,150.64\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9818\n", + "Raw spend: 45150.45904299194\n", + "After adstock: 45150.63551358018\n", + "After hill transform: 0.9865840961023731\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8975731732\n", + "After adstock: 700970.2309065065\n", + "After hill transform: 0.7034650953416757\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281365579\n", + "After adstock: 107491.12614698912\n", + "After hill transform: 0.9835943205898198\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.46\n", + "Adstocked value: 45,150.64\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9818\n", + "Raw spend: 45150.45904299194\n", + "After adstock: 45150.63551358018\n", + "After hill transform: 0.9865840961023731\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8975731881\n", + "After adstock: 700970.2309065214\n", + "After hill transform: 0.7034650953416781\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281365579\n", + "After adstock: 107491.12614698912\n", + "After hill transform: 0.9835943205898198\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.46\n", + "Adstocked value: 45,150.64\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9818\n", + "Raw spend: 45150.45904299194\n", + "After adstock: 45150.63551358018\n", + "After hill transform: 0.9865840961023731\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8975731732\n", + "After adstock: 700970.2309065065\n", + "After hill transform: 0.7034650953416757\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281367069\n", + "After adstock: 107491.12614700402\n", + "After hill transform: 0.9835943205898257\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.46\n", + "Adstocked value: 45,150.64\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9818\n", + "Raw spend: 45150.45904299194\n", + "After adstock: 45150.63551358018\n", + "After hill transform: 0.9865840961023731\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8975731732\n", + "After adstock: 700970.2309065065\n", + "After hill transform: 0.7034650953416757\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281365579\n", + "After adstock: 107491.12614698912\n", + "After hill transform: 0.9835943205898198\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.46\n", + "Adstocked value: 45,150.64\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9818\n", + "Raw spend: 45150.45904300684\n", + "After adstock: 45150.63551359508\n", + "After hill transform: 0.9865840961023852\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8975731732\n", + "After adstock: 700970.2309065065\n", + "After hill transform: 0.7034650953416757\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281365579\n", + "After adstock: 107491.12614698912\n", + "After hill transform: 0.9835943205898198\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.46\n", + "Adstocked value: 45,150.64\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9818\n", + "Raw spend: 45150.45904299194\n", + "After adstock: 45150.63551358018\n", + "After hill transform: 0.9865840961023731\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8975731732\n", + "After adstock: 700970.2309065065\n", + "After hill transform: 0.7034650953416757\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281365579\n", + "After adstock: 107491.12614698912\n", + "After hill transform: 0.9835943205898198\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.46\n", + "Adstocked value: 45,150.64\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9818\n", + "Raw spend: 45150.45904299194\n", + "After adstock: 45150.63551358018\n", + "After hill transform: 0.9865840961023731\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8975731881\n", + "After adstock: 700970.2309065214\n", + "After hill transform: 0.7034650953416781\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281365579\n", + "After adstock: 107491.12614698912\n", + "After hill transform: 0.9835943205898198\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.46\n", + "Adstocked value: 45,150.64\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9818\n", + "Raw spend: 45150.45904299194\n", + "After adstock: 45150.63551358018\n", + "After hill transform: 0.9865840961023731\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8975731732\n", + "After adstock: 700970.2309065065\n", + "After hill transform: 0.7034650953416757\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281367069\n", + "After adstock: 107491.12614700402\n", + "After hill transform: 0.9835943205898257\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.46\n", + "Adstocked value: 45,150.64\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9818\n", + "Raw spend: 45150.45904299194\n", + "After adstock: 45150.63551358018\n", + "After hill transform: 0.9865840961023731\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8975731732\n", + "After adstock: 700970.2309065065\n", + "After hill transform: 0.7034650953416757\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281365579\n", + "After adstock: 107491.12614698912\n", + "After hill transform: 0.9835943205898198\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.46\n", + "Adstocked value: 45,150.64\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9818\n", + "Raw spend: 45150.45904300684\n", + "After adstock: 45150.63551359508\n", + "After hill transform: 0.9865840961023852\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,970.36\n", + "Adstocked value: 700,970.70\n", + "Saturated value: 0.7035\n", + "Final response: 100530.5089\n", + "Raw spend: 700970.363724787\n", + "After adstock: 700970.6970581204\n", + "After hill transform: 0.7034651766990213\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.12\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4749\n", + "Raw spend: 107490.78947105062\n", + "After adstock: 107491.12280438395\n", + "After hill transform: 0.9835943192688263\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,149.90\n", + "Adstocked value: 45,150.08\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9691\n", + "Raw spend: 45149.90062537883\n", + "After adstock: 45150.07709596707\n", + "After hill transform: 0.9865836417644973\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,970.36\n", + "Adstocked value: 700,970.70\n", + "Saturated value: 0.7035\n", + "Final response: 100530.5089\n", + "Raw spend: 700970.363724787\n", + "After adstock: 700970.6970581204\n", + "After hill transform: 0.7034651766990213\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.12\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4749\n", + "Raw spend: 107490.78947105062\n", + "After adstock: 107491.12280438395\n", + "After hill transform: 0.9835943192688263\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,149.90\n", + "Adstocked value: 45,150.08\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9691\n", + "Raw spend: 45149.90062537883\n", + "After adstock: 45150.07709596707\n", + "After hill transform: 0.9865836417644973\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,970.02\n", + "Adstocked value: 700,970.36\n", + "Saturated value: 0.7035\n", + "Final response: 100530.5005\n", + "Raw spend: 700970.0243042356\n", + "After adstock: 700970.357637569\n", + "After hill transform: 0.7034651174600287\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4749\n", + "Raw spend: 107490.79190491303\n", + "After adstock: 107491.12523824636\n", + "After hill transform: 0.9835943202306858\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.31\n", + "Adstocked value: 45,150.48\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9784\n", + "Raw spend: 45150.30722788441\n", + "After adstock: 45150.48369847265\n", + "After hill transform: 0.98658397258513\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,970.02\n", + "Adstocked value: 700,970.36\n", + "Saturated value: 0.7035\n", + "Final response: 100530.5005\n", + "Raw spend: 700970.0243042356\n", + "After adstock: 700970.357637569\n", + "After hill transform: 0.7034651174600287\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4749\n", + "Raw spend: 107490.79190491303\n", + "After adstock: 107491.12523824636\n", + "After hill transform: 0.9835943202306858\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.31\n", + "Adstocked value: 45,150.48\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9784\n", + "Raw spend: 45150.30722788441\n", + "After adstock: 45150.48369847265\n", + "After hill transform: 0.98658397258513\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.93\n", + "Adstocked value: 700,970.27\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4982\n", + "Raw spend: 700969.932029994\n", + "After adstock: 700970.2653633273\n", + "After hill transform: 0.7034651013554197\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79256657836\n", + "After adstock: 107491.12589991168\n", + "After hill transform: 0.9835943204921751\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.42\n", + "Adstocked value: 45,150.59\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9809\n", + "Raw spend: 45150.41776608752\n", + "After adstock: 45150.59423667576\n", + "After hill transform: 0.9865840625195076\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.93\n", + "Adstocked value: 700,970.27\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4982\n", + "Raw spend: 700969.932029994\n", + "After adstock: 700970.2653633273\n", + "After hill transform: 0.7034651013554197\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79256657836\n", + "After adstock: 107491.12589991168\n", + "After hill transform: 0.9835943204921751\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.42\n", + "Adstocked value: 45,150.59\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9809\n", + "Raw spend: 45150.41776608752\n", + "After adstock: 45150.59423667576\n", + "After hill transform: 0.9865840625195076\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.91\n", + "Adstocked value: 700,970.24\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4975\n", + "Raw spend: 700969.9069418289\n", + "After adstock: 700970.2402751623\n", + "After hill transform: 0.7034650969767858\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79274647654\n", + "After adstock: 107491.12607980987\n", + "After hill transform: 0.9835943205632707\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.45\n", + "Adstocked value: 45,150.62\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9816\n", + "Raw spend: 45150.447819985886\n", + "After adstock: 45150.624290574124\n", + "After hill transform: 0.9865840869713531\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.91\n", + "Adstocked value: 700,970.24\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4975\n", + "Raw spend: 700969.9069418289\n", + "After adstock: 700970.2402751623\n", + "After hill transform: 0.7034650969767858\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79274647654\n", + "After adstock: 107491.12607980987\n", + "After hill transform: 0.9835943205632707\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.45\n", + "Adstocked value: 45,150.62\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9816\n", + "Raw spend: 45150.447819985886\n", + "After adstock: 45150.624290574124\n", + "After hill transform: 0.9865840869713531\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4974\n", + "Raw spend: 700969.9001204887\n", + "After adstock: 700970.2334538221\n", + "After hill transform: 0.7034650957862582\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.7927953899\n", + "After adstock: 107491.12612872323\n", + "After hill transform: 0.9835943205826011\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.46\n", + "Adstocked value: 45,150.63\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9817\n", + "Raw spend: 45150.45599148287\n", + "After adstock: 45150.63246207111\n", + "After hill transform: 0.9865840936196709\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4974\n", + "Raw spend: 700969.9001204887\n", + "After adstock: 700970.2334538221\n", + "After hill transform: 0.7034650957862582\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.7927953899\n", + "After adstock: 107491.12612872323\n", + "After hill transform: 0.9835943205826011\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.46\n", + "Adstocked value: 45,150.63\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9817\n", + "Raw spend: 45150.45599148287\n", + "After adstock: 45150.63246207111\n", + "After hill transform: 0.9865840936196709\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8982657762\n", + "After adstock: 700970.2315991096\n", + "After hill transform: 0.7034650954625555\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79280868938\n", + "After adstock: 107491.12614202271\n", + "After hill transform: 0.9835943205878571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.46\n", + "Adstocked value: 45,150.63\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9818\n", + "Raw spend: 45150.458213301055\n", + "After adstock: 45150.63468388929\n", + "After hill transform: 0.9865840954273382\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8982657762\n", + "After adstock: 700970.2315991096\n", + "After hill transform: 0.7034650954625555\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79280868938\n", + "After adstock: 107491.12614202271\n", + "After hill transform: 0.9835943205878571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.46\n", + "Adstocked value: 45,150.63\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9818\n", + "Raw spend: 45150.458213301055\n", + "After adstock: 45150.63468388929\n", + "After hill transform: 0.9865840954273382\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8977614929\n", + "After adstock: 700970.2310948262\n", + "After hill transform: 0.703465095374543\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281230542\n", + "After adstock: 107491.12614563874\n", + "After hill transform: 0.9835943205892861\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.46\n", + "Adstocked value: 45,150.64\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9818\n", + "Raw spend: 45150.45881739788\n", + "After adstock: 45150.635287986115\n", + "After hill transform: 0.9865840959188302\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8977614929\n", + "After adstock: 700970.2310948262\n", + "After hill transform: 0.703465095374543\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281230542\n", + "After adstock: 107491.12614563874\n", + "After hill transform: 0.9835943205892861\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.46\n", + "Adstocked value: 45,150.64\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9818\n", + "Raw spend: 45150.45881739788\n", + "After adstock: 45150.635287986115\n", + "After hill transform: 0.9865840959188302\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8976243748\n", + "After adstock: 700970.2309577082\n", + "After hill transform: 0.7034650953506119\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281328864\n", + "After adstock: 107491.12614662197\n", + "After hill transform: 0.9835943205896747\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.46\n", + "Adstocked value: 45,150.64\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9818\n", + "Raw spend: 45150.4589816559\n", + "After adstock: 45150.63545224414\n", + "After hill transform: 0.9865840960524702\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8976243748\n", + "After adstock: 700970.2309577082\n", + "After hill transform: 0.7034650953506119\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281328864\n", + "After adstock: 107491.12614662197\n", + "After hill transform: 0.9835943205896747\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.46\n", + "Adstocked value: 45,150.64\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9818\n", + "Raw spend: 45150.4589816559\n", + "After adstock: 45150.63545224414\n", + "After hill transform: 0.9865840960524702\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8975870943\n", + "After adstock: 700970.2309204277\n", + "After hill transform: 0.7034650953441053\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281355596\n", + "After adstock: 107491.12614688929\n", + "After hill transform: 0.9835943205897804\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.46\n", + "Adstocked value: 45,150.64\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9818\n", + "Raw spend: 45150.45902631531\n", + "After adstock: 45150.635496903546\n", + "After hill transform: 0.986584096088805\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8975870943\n", + "After adstock: 700970.2309204277\n", + "After hill transform: 0.7034650953441053\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281355596\n", + "After adstock: 107491.12614688929\n", + "After hill transform: 0.9835943205897804\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.46\n", + "Adstocked value: 45,150.64\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9818\n", + "Raw spend: 45150.45902631531\n", + "After adstock: 45150.635496903546\n", + "After hill transform: 0.986584096088805\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8975769555\n", + "After adstock: 700970.2309102889\n", + "After hill transform: 0.7034650953423357\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281362866\n", + "After adstock: 107491.126146962\n", + "After hill transform: 0.9835943205898091\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.46\n", + "Adstocked value: 45,150.64\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9818\n", + "Raw spend: 45150.45903846099\n", + "After adstock: 45150.63550904923\n", + "After hill transform: 0.9865840960986867\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8975769555\n", + "After adstock: 700970.2309102889\n", + "After hill transform: 0.7034650953423357\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281362866\n", + "After adstock: 107491.126146962\n", + "After hill transform: 0.9835943205898091\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.46\n", + "Adstocked value: 45,150.64\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9818\n", + "Raw spend: 45150.45903846099\n", + "After adstock: 45150.63550904923\n", + "After hill transform: 0.9865840960986867\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8975742068\n", + "After adstock: 700970.2309075402\n", + "After hill transform: 0.703465095341856\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281364838\n", + "After adstock: 107491.12614698171\n", + "After hill transform: 0.9835943205898169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.46\n", + "Adstocked value: 45,150.64\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9818\n", + "Raw spend: 45150.45904175366\n", + "After adstock: 45150.6355123419\n", + "After hill transform: 0.9865840961013657\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8975742068\n", + "After adstock: 700970.2309075402\n", + "After hill transform: 0.703465095341856\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281364838\n", + "After adstock: 107491.12614698171\n", + "After hill transform: 0.9835943205898169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.46\n", + "Adstocked value: 45,150.64\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9818\n", + "Raw spend: 45150.45904175366\n", + "After adstock: 45150.6355123419\n", + "After hill transform: 0.9865840961013657\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8975742068\n", + "After adstock: 700970.2309075402\n", + "After hill transform: 0.703465095341856\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281364838\n", + "After adstock: 107491.12614698171\n", + "After hill transform: 0.9835943205898169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.46\n", + "Adstocked value: 45,150.64\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9818\n", + "Raw spend: 45150.45904175366\n", + "After adstock: 45150.6355123419\n", + "After hill transform: 0.9865840961013657\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8975742217\n", + "After adstock: 700970.2309075551\n", + "After hill transform: 0.7034650953418586\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281364838\n", + "After adstock: 107491.12614698171\n", + "After hill transform: 0.9835943205898169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.46\n", + "Adstocked value: 45,150.64\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9818\n", + "Raw spend: 45150.45904175366\n", + "After adstock: 45150.6355123419\n", + "After hill transform: 0.9865840961013657\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8975742068\n", + "After adstock: 700970.2309075402\n", + "After hill transform: 0.703465095341856\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281366328\n", + "After adstock: 107491.12614699661\n", + "After hill transform: 0.9835943205898228\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.46\n", + "Adstocked value: 45,150.64\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9818\n", + "Raw spend: 45150.45904175366\n", + "After adstock: 45150.6355123419\n", + "After hill transform: 0.9865840961013657\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8975742068\n", + "After adstock: 700970.2309075402\n", + "After hill transform: 0.703465095341856\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281364838\n", + "After adstock: 107491.12614698171\n", + "After hill transform: 0.9835943205898169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.46\n", + "Adstocked value: 45,150.64\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9818\n", + "Raw spend: 45150.45904176856\n", + "After adstock: 45150.6355123568\n", + "After hill transform: 0.9865840961013778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8975742068\n", + "After adstock: 700970.2309075402\n", + "After hill transform: 0.703465095341856\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281364838\n", + "After adstock: 107491.12614698171\n", + "After hill transform: 0.9835943205898169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.46\n", + "Adstocked value: 45,150.64\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9818\n", + "Raw spend: 45150.45904175366\n", + "After adstock: 45150.6355123419\n", + "After hill transform: 0.9865840961013657\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8975742068\n", + "After adstock: 700970.2309075402\n", + "After hill transform: 0.703465095341856\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281364838\n", + "After adstock: 107491.12614698171\n", + "After hill transform: 0.9835943205898169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.46\n", + "Adstocked value: 45,150.64\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9818\n", + "Raw spend: 45150.45904175366\n", + "After adstock: 45150.6355123419\n", + "After hill transform: 0.9865840961013657\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8975742217\n", + "After adstock: 700970.2309075551\n", + "After hill transform: 0.7034650953418586\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281364838\n", + "After adstock: 107491.12614698171\n", + "After hill transform: 0.9835943205898169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.46\n", + "Adstocked value: 45,150.64\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9818\n", + "Raw spend: 45150.45904175366\n", + "After adstock: 45150.6355123419\n", + "After hill transform: 0.9865840961013657\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8975742068\n", + "After adstock: 700970.2309075402\n", + "After hill transform: 0.703465095341856\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281366328\n", + "After adstock: 107491.12614699661\n", + "After hill transform: 0.9835943205898228\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.46\n", + "Adstocked value: 45,150.64\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9818\n", + "Raw spend: 45150.45904175366\n", + "After adstock: 45150.6355123419\n", + "After hill transform: 0.9865840961013657\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8975742068\n", + "After adstock: 700970.2309075402\n", + "After hill transform: 0.703465095341856\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281364838\n", + "After adstock: 107491.12614698171\n", + "After hill transform: 0.9835943205898169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.46\n", + "Adstocked value: 45,150.64\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9818\n", + "Raw spend: 45150.45904176856\n", + "After adstock: 45150.6355123568\n", + "After hill transform: 0.9865840961013778\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,972.23\n", + "Adstocked value: 700,972.56\n", + "Saturated value: 0.7035\n", + "Final response: 100530.5554\n", + "Raw spend: 700972.228589857\n", + "After adstock: 700972.5619231904\n", + "After hill transform: 0.7034655021728702\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281325814\n", + "After adstock: 107491.12614659147\n", + "After hill transform: 0.9835943205896627\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,147.73\n", + "Adstocked value: 45,147.90\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9196\n", + "Raw spend: 45147.72704297366\n", + "After adstock: 45147.9035135619\n", + "After hill transform: 0.986581873103602\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,972.23\n", + "Adstocked value: 700,972.56\n", + "Saturated value: 0.7035\n", + "Final response: 100530.5554\n", + "Raw spend: 700972.228589857\n", + "After adstock: 700972.5619231904\n", + "After hill transform: 0.7034655021728702\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281325814\n", + "After adstock: 107491.12614659147\n", + "After hill transform: 0.9835943205896627\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,147.73\n", + "Adstocked value: 45,147.90\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9196\n", + "Raw spend: 45147.72704297366\n", + "After adstock: 45147.9035135619\n", + "After hill transform: 0.986581873103602\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,970.70\n", + "Adstocked value: 700,971.03\n", + "Saturated value: 0.7035\n", + "Final response: 100530.5172\n", + "Raw spend: 700970.6951492656\n", + "After adstock: 700971.028482599\n", + "After hill transform: 0.703465234542427\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281351485\n", + "After adstock: 107491.12614684818\n", + "After hill transform: 0.9835943205897641\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,149.52\n", + "Adstocked value: 45,149.70\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9605\n", + "Raw spend: 45149.524267211425\n", + "After adstock: 45149.70073779966\n", + "After hill transform: 0.986583335541489\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,970.70\n", + "Adstocked value: 700,971.03\n", + "Saturated value: 0.7035\n", + "Final response: 100530.5172\n", + "Raw spend: 700970.6951492656\n", + "After adstock: 700971.028482599\n", + "After hill transform: 0.703465234542427\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281351485\n", + "After adstock: 107491.12614684818\n", + "After hill transform: 0.9835943205897641\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,149.52\n", + "Adstocked value: 45,149.70\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9605\n", + "Raw spend: 45149.524267211425\n", + "After adstock: 45149.70073779966\n", + "After hill transform: 0.986583335541489\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,970.17\n", + "Adstocked value: 700,970.50\n", + "Saturated value: 0.7035\n", + "Final response: 100530.5041\n", + "Raw spend: 700970.1705694941\n", + "After adstock: 700970.5039028275\n", + "After hill transform: 0.7034651429876758\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281360267\n", + "After adstock: 107491.126146936\n", + "After hill transform: 0.9835943205897988\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.14\n", + "Adstocked value: 45,150.32\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9745\n", + "Raw spend: 45150.13908560418\n", + "After adstock: 45150.31555619242\n", + "After hill transform: 0.9865838357822546\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,970.17\n", + "Adstocked value: 700,970.50\n", + "Saturated value: 0.7035\n", + "Final response: 100530.5041\n", + "Raw spend: 700970.1705694941\n", + "After adstock: 700970.5039028275\n", + "After hill transform: 0.7034651429876758\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281360267\n", + "After adstock: 107491.126146936\n", + "After hill transform: 0.9835943205897988\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.14\n", + "Adstocked value: 45,150.32\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9745\n", + "Raw spend: 45150.13908560418\n", + "After adstock: 45150.31555619242\n", + "After hill transform: 0.9865838357822546\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.99\n", + "Adstocked value: 700,970.32\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4996\n", + "Raw spend: 700969.991027051\n", + "After adstock: 700970.3243603844\n", + "After hill transform: 0.7034651116521671\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281363274\n", + "After adstock: 107491.12614696607\n", + "After hill transform: 0.9835943205898107\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.35\n", + "Adstocked value: 45,150.53\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9793\n", + "Raw spend: 45150.34951307833\n", + "After adstock: 45150.525983666565\n", + "After hill transform: 0.9865840069886496\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.99\n", + "Adstocked value: 700,970.32\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4996\n", + "Raw spend: 700969.991027051\n", + "After adstock: 700970.3243603844\n", + "After hill transform: 0.7034651116521671\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281363274\n", + "After adstock: 107491.12614696607\n", + "After hill transform: 0.9835943205898107\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.35\n", + "Adstocked value: 45,150.53\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9793\n", + "Raw spend: 45150.34951307833\n", + "After adstock: 45150.525983666565\n", + "After hill transform: 0.9865840069886496\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.93\n", + "Adstocked value: 700,970.26\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4981\n", + "Raw spend: 700969.9295667226\n", + "After adstock: 700970.262900056\n", + "After hill transform: 0.7034651009255054\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281364303\n", + "After adstock: 107491.12614697636\n", + "After hill transform: 0.9835943205898148\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.42\n", + "Adstocked value: 45,150.60\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9810\n", + "Raw spend: 45150.421545860416\n", + "After adstock: 45150.598016448654\n", + "After hill transform: 0.9865840655947333\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.93\n", + "Adstocked value: 700,970.26\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4981\n", + "Raw spend: 700969.9295667226\n", + "After adstock: 700970.262900056\n", + "After hill transform: 0.7034651009255054\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281364303\n", + "After adstock: 107491.12614697636\n", + "After hill transform: 0.9835943205898148\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.42\n", + "Adstocked value: 45,150.60\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9810\n", + "Raw spend: 45150.421545860416\n", + "After adstock: 45150.598016448654\n", + "After hill transform: 0.9865840655947333\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.91\n", + "Adstocked value: 700,970.24\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4976\n", + "Raw spend: 700969.9085266397\n", + "After adstock: 700970.2418599731\n", + "After hill transform: 0.7034650972533826\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281364655\n", + "After adstock: 107491.12614697988\n", + "After hill transform: 0.9835943205898161\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.45\n", + "Adstocked value: 45,150.62\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9815\n", + "Raw spend: 45150.44620527478\n", + "After adstock: 45150.622675863015\n", + "After hill transform: 0.986584085657626\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.91\n", + "Adstocked value: 700,970.24\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4976\n", + "Raw spend: 700969.9085266397\n", + "After adstock: 700970.2418599731\n", + "After hill transform: 0.7034650972533826\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281364655\n", + "After adstock: 107491.12614697988\n", + "After hill transform: 0.9835943205898161\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.45\n", + "Adstocked value: 45,150.62\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9815\n", + "Raw spend: 45150.44620527478\n", + "After adstock: 45150.622675863015\n", + "After hill transform: 0.986584085657626\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4974\n", + "Raw spend: 700969.9013237207\n", + "After adstock: 700970.2346570541\n", + "After hill transform: 0.7034650959962582\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281364776\n", + "After adstock: 107491.12614698109\n", + "After hill transform: 0.9835943205898167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.45\n", + "Adstocked value: 45,150.63\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9817\n", + "Raw spend: 45150.454647245424\n", + "After adstock: 45150.63111783366\n", + "After hill transform: 0.9865840925260017\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4974\n", + "Raw spend: 700969.9013237207\n", + "After adstock: 700970.2346570541\n", + "After hill transform: 0.7034650959962582\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281364776\n", + "After adstock: 107491.12614698109\n", + "After hill transform: 0.9835943205898167\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.45\n", + "Adstocked value: 45,150.63\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9817\n", + "Raw spend: 45150.454647245424\n", + "After adstock: 45150.63111783366\n", + "After hill transform: 0.9865840925260017\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8988578366\n", + "After adstock: 700970.23219117\n", + "After hill transform: 0.7034650955658878\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281364816\n", + "After adstock: 107491.12614698149\n", + "After hill transform: 0.9835943205898168\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.46\n", + "Adstocked value: 45,150.63\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9818\n", + "Raw spend: 45150.457537312825\n", + "After adstock: 45150.63400790106\n", + "After hill transform: 0.9865840948773554\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8988578366\n", + "After adstock: 700970.23219117\n", + "After hill transform: 0.7034650955658878\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281364816\n", + "After adstock: 107491.12614698149\n", + "After hill transform: 0.9835943205898168\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.46\n", + "Adstocked value: 45,150.63\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9818\n", + "Raw spend: 45150.457537312825\n", + "After adstock: 45150.63400790106\n", + "After hill transform: 0.9865840948773554\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8980136571\n", + "After adstock: 700970.2313469904\n", + "After hill transform: 0.7034650954185533\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281364831\n", + "After adstock: 107491.12614698164\n", + "After hill transform: 0.9835943205898169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.46\n", + "Adstocked value: 45,150.63\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9818\n", + "Raw spend: 45150.4585267088\n", + "After adstock: 45150.634997297035\n", + "After hill transform: 0.9865840956823261\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8980136571\n", + "After adstock: 700970.2313469904\n", + "After hill transform: 0.7034650954185533\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281364831\n", + "After adstock: 107491.12614698164\n", + "After hill transform: 0.9835943205898169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.46\n", + "Adstocked value: 45,150.63\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9818\n", + "Raw spend: 45150.4585267088\n", + "After adstock: 45150.634997297035\n", + "After hill transform: 0.9865840956823261\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8977246531\n", + "After adstock: 700970.2310579865\n", + "After hill transform: 0.7034650953681134\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281364835\n", + "After adstock: 107491.12614698168\n", + "After hill transform: 0.9835943205898169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.46\n", + "Adstocked value: 45,150.64\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9818\n", + "Raw spend: 45150.45886542747\n", + "After adstock: 45150.63533601571\n", + "After hill transform: 0.986584095957907\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8977246531\n", + "After adstock: 700970.2310579865\n", + "After hill transform: 0.7034650953681134\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281364835\n", + "After adstock: 107491.12614698168\n", + "After hill transform: 0.9835943205898169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.46\n", + "Adstocked value: 45,150.64\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9818\n", + "Raw spend: 45150.45886542747\n", + "After adstock: 45150.63533601571\n", + "After hill transform: 0.986584095957907\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.897625719\n", + "After adstock: 700970.2309590523\n", + "After hill transform: 0.7034650953508463\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281364837\n", + "After adstock: 107491.1261469817\n", + "After hill transform: 0.9835943205898169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.46\n", + "Adstocked value: 45,150.64\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9818\n", + "Raw spend: 45150.45898138031\n", + "After adstock: 45150.63545196855\n", + "After hill transform: 0.986584096052246\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.897625719\n", + "After adstock: 700970.2309590523\n", + "After hill transform: 0.7034650953508463\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281364837\n", + "After adstock: 107491.1261469817\n", + "After hill transform: 0.9835943205898169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.46\n", + "Adstocked value: 45,150.64\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9818\n", + "Raw spend: 45150.45898138031\n", + "After adstock: 45150.63545196855\n", + "After hill transform: 0.986584096052246\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.897625719\n", + "After adstock: 700970.2309590523\n", + "After hill transform: 0.7034650953508463\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281364837\n", + "After adstock: 107491.1261469817\n", + "After hill transform: 0.9835943205898169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.46\n", + "Adstocked value: 45,150.64\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9818\n", + "Raw spend: 45150.45898138031\n", + "After adstock: 45150.63545196855\n", + "After hill transform: 0.986584096052246\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8976257339\n", + "After adstock: 700970.2309590672\n", + "After hill transform: 0.703465095350849\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281364837\n", + "After adstock: 107491.1261469817\n", + "After hill transform: 0.9835943205898169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.46\n", + "Adstocked value: 45,150.64\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9818\n", + "Raw spend: 45150.45898138031\n", + "After adstock: 45150.63545196855\n", + "After hill transform: 0.986584096052246\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.897625719\n", + "After adstock: 700970.2309590523\n", + "After hill transform: 0.7034650953508463\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281366327\n", + "After adstock: 107491.1261469966\n", + "After hill transform: 0.9835943205898228\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.46\n", + "Adstocked value: 45,150.64\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9818\n", + "Raw spend: 45150.45898138031\n", + "After adstock: 45150.63545196855\n", + "After hill transform: 0.986584096052246\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.897625719\n", + "After adstock: 700970.2309590523\n", + "After hill transform: 0.7034650953508463\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281364837\n", + "After adstock: 107491.1261469817\n", + "After hill transform: 0.9835943205898169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.46\n", + "Adstocked value: 45,150.64\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9818\n", + "Raw spend: 45150.45898139521\n", + "After adstock: 45150.63545198345\n", + "After hill transform: 0.986584096052258\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.897625719\n", + "After adstock: 700970.2309590523\n", + "After hill transform: 0.7034650953508463\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281364837\n", + "After adstock: 107491.1261469817\n", + "After hill transform: 0.9835943205898169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.46\n", + "Adstocked value: 45,150.64\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9818\n", + "Raw spend: 45150.45898138031\n", + "After adstock: 45150.63545196855\n", + "After hill transform: 0.986584096052246\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.897625719\n", + "After adstock: 700970.2309590523\n", + "After hill transform: 0.7034650953508463\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281364837\n", + "After adstock: 107491.1261469817\n", + "After hill transform: 0.9835943205898169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.46\n", + "Adstocked value: 45,150.64\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9818\n", + "Raw spend: 45150.45898138031\n", + "After adstock: 45150.63545196855\n", + "After hill transform: 0.986584096052246\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8976257339\n", + "After adstock: 700970.2309590672\n", + "After hill transform: 0.703465095350849\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281364837\n", + "After adstock: 107491.1261469817\n", + "After hill transform: 0.9835943205898169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.46\n", + "Adstocked value: 45,150.64\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9818\n", + "Raw spend: 45150.45898138031\n", + "After adstock: 45150.63545196855\n", + "After hill transform: 0.986584096052246\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.897625719\n", + "After adstock: 700970.2309590523\n", + "After hill transform: 0.7034650953508463\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281366327\n", + "After adstock: 107491.1261469966\n", + "After hill transform: 0.9835943205898228\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.46\n", + "Adstocked value: 45,150.64\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9818\n", + "Raw spend: 45150.45898138031\n", + "After adstock: 45150.63545196855\n", + "After hill transform: 0.986584096052246\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.897625719\n", + "After adstock: 700970.2309590523\n", + "After hill transform: 0.7034650953508463\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281364837\n", + "After adstock: 107491.1261469817\n", + "After hill transform: 0.9835943205898169\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.46\n", + "Adstocked value: 45,150.64\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9818\n", + "Raw spend: 45150.45898139521\n", + "After adstock: 45150.63545198345\n", + "After hill transform: 0.986584096052258\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8975990656\n", + "After adstock: 700970.2309323989\n", + "After hill transform: 0.7034650953461946\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281371828\n", + "After adstock: 107491.1261470516\n", + "After hill transform: 0.9835943205898445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.49\n", + "Adstocked value: 45,150.67\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9826\n", + "Raw spend: 45150.494191072554\n", + "After adstock: 45150.67066166079\n", + "After hill transform: 0.9865841246987416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8975990656\n", + "After adstock: 700970.2309323989\n", + "After hill transform: 0.7034650953461946\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281371828\n", + "After adstock: 107491.1261470516\n", + "After hill transform: 0.9835943205898445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.49\n", + "Adstocked value: 45,150.67\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9826\n", + "Raw spend: 45150.494191072554\n", + "After adstock: 45150.67066166079\n", + "After hill transform: 0.9865841246987416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8975990656\n", + "After adstock: 700970.2309323989\n", + "After hill transform: 0.7034650953461946\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281371828\n", + "After adstock: 107491.1261470516\n", + "After hill transform: 0.9835943205898445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.49\n", + "Adstocked value: 45,150.67\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9826\n", + "Raw spend: 45150.494191072554\n", + "After adstock: 45150.67066166079\n", + "After hill transform: 0.9865841246987416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8975990805\n", + "After adstock: 700970.2309324138\n", + "After hill transform: 0.7034650953461972\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281371828\n", + "After adstock: 107491.1261470516\n", + "After hill transform: 0.9835943205898445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.49\n", + "Adstocked value: 45,150.67\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9826\n", + "Raw spend: 45150.494191072554\n", + "After adstock: 45150.67066166079\n", + "After hill transform: 0.9865841246987416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8975990656\n", + "After adstock: 700970.2309323989\n", + "After hill transform: 0.7034650953461946\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281373318\n", + "After adstock: 107491.1261470665\n", + "After hill transform: 0.9835943205898504\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.49\n", + "Adstocked value: 45,150.67\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9826\n", + "Raw spend: 45150.494191072554\n", + "After adstock: 45150.67066166079\n", + "After hill transform: 0.9865841246987416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8975990656\n", + "After adstock: 700970.2309323989\n", + "After hill transform: 0.7034650953461946\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281371828\n", + "After adstock: 107491.1261470516\n", + "After hill transform: 0.9835943205898445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.49\n", + "Adstocked value: 45,150.67\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9826\n", + "Raw spend: 45150.494191087455\n", + "After adstock: 45150.67066167569\n", + "After hill transform: 0.9865841246987537\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8975990656\n", + "After adstock: 700970.2309323989\n", + "After hill transform: 0.7034650953461946\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281371828\n", + "After adstock: 107491.1261470516\n", + "After hill transform: 0.9835943205898445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.49\n", + "Adstocked value: 45,150.67\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9826\n", + "Raw spend: 45150.494191072554\n", + "After adstock: 45150.67066166079\n", + "After hill transform: 0.9865841246987416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8975990656\n", + "After adstock: 700970.2309323989\n", + "After hill transform: 0.7034650953461946\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281371828\n", + "After adstock: 107491.1261470516\n", + "After hill transform: 0.9835943205898445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.49\n", + "Adstocked value: 45,150.67\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9826\n", + "Raw spend: 45150.494191072554\n", + "After adstock: 45150.67066166079\n", + "After hill transform: 0.9865841246987416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8975990805\n", + "After adstock: 700970.2309324138\n", + "After hill transform: 0.7034650953461972\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281371828\n", + "After adstock: 107491.1261470516\n", + "After hill transform: 0.9835943205898445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.49\n", + "Adstocked value: 45,150.67\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9826\n", + "Raw spend: 45150.494191072554\n", + "After adstock: 45150.67066166079\n", + "After hill transform: 0.9865841246987416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8975990656\n", + "After adstock: 700970.2309323989\n", + "After hill transform: 0.7034650953461946\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281373318\n", + "After adstock: 107491.1261470665\n", + "After hill transform: 0.9835943205898504\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.49\n", + "Adstocked value: 45,150.67\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9826\n", + "Raw spend: 45150.494191072554\n", + "After adstock: 45150.67066166079\n", + "After hill transform: 0.9865841246987416\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8975990656\n", + "After adstock: 700970.2309323989\n", + "After hill transform: 0.7034650953461946\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281371828\n", + "After adstock: 107491.1261470516\n", + "After hill transform: 0.9835943205898445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.49\n", + "Adstocked value: 45,150.67\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9826\n", + "Raw spend: 45150.494191087455\n", + "After adstock: 45150.67066167569\n", + "After hill transform: 0.9865841246987537\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8974657984\n", + "After adstock: 700970.2307991318\n", + "After hill transform: 0.7034650953229354\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281406781\n", + "After adstock: 107491.12614740114\n", + "After hill transform: 0.9835943205899826\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.67\n", + "Adstocked value: 45,150.85\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9866\n", + "Raw spend: 45150.67023953376\n", + "After adstock: 45150.846710122\n", + "After hill transform: 0.9865842679299791\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8974657984\n", + "After adstock: 700970.2307991318\n", + "After hill transform: 0.7034650953229354\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281406781\n", + "After adstock: 107491.12614740114\n", + "After hill transform: 0.9835943205899826\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.67\n", + "Adstocked value: 45,150.85\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9866\n", + "Raw spend: 45150.67023953376\n", + "After adstock: 45150.846710122\n", + "After hill transform: 0.9865842679299791\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8974657984\n", + "After adstock: 700970.2307991318\n", + "After hill transform: 0.7034650953229354\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281406781\n", + "After adstock: 107491.12614740114\n", + "After hill transform: 0.9835943205899826\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.67\n", + "Adstocked value: 45,150.85\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9866\n", + "Raw spend: 45150.67023953376\n", + "After adstock: 45150.846710122\n", + "After hill transform: 0.9865842679299791\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8974658133\n", + "After adstock: 700970.2307991467\n", + "After hill transform: 0.7034650953229381\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281406781\n", + "After adstock: 107491.12614740114\n", + "After hill transform: 0.9835943205899826\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.67\n", + "Adstocked value: 45,150.85\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9866\n", + "Raw spend: 45150.67023953376\n", + "After adstock: 45150.846710122\n", + "After hill transform: 0.9865842679299791\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8974657984\n", + "After adstock: 700970.2307991318\n", + "After hill transform: 0.7034650953229354\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281408271\n", + "After adstock: 107491.12614741604\n", + "After hill transform: 0.9835943205899885\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.67\n", + "Adstocked value: 45,150.85\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9866\n", + "Raw spend: 45150.67023953376\n", + "After adstock: 45150.846710122\n", + "After hill transform: 0.9865842679299791\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8974657984\n", + "After adstock: 700970.2307991318\n", + "After hill transform: 0.7034650953229354\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281406781\n", + "After adstock: 107491.12614740114\n", + "After hill transform: 0.9835943205899826\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.67\n", + "Adstocked value: 45,150.85\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9866\n", + "Raw spend: 45150.670239548665\n", + "After adstock: 45150.8467101369\n", + "After hill transform: 0.9865842679299912\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8974657984\n", + "After adstock: 700970.2307991318\n", + "After hill transform: 0.7034650953229354\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281406781\n", + "After adstock: 107491.12614740114\n", + "After hill transform: 0.9835943205899826\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.67\n", + "Adstocked value: 45,150.85\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9866\n", + "Raw spend: 45150.67023953376\n", + "After adstock: 45150.846710122\n", + "After hill transform: 0.9865842679299791\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8974657984\n", + "After adstock: 700970.2307991318\n", + "After hill transform: 0.7034650953229354\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281406781\n", + "After adstock: 107491.12614740114\n", + "After hill transform: 0.9835943205899826\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.67\n", + "Adstocked value: 45,150.85\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9866\n", + "Raw spend: 45150.67023953376\n", + "After adstock: 45150.846710122\n", + "After hill transform: 0.9865842679299791\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8974658133\n", + "After adstock: 700970.2307991467\n", + "After hill transform: 0.7034650953229381\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281406781\n", + "After adstock: 107491.12614740114\n", + "After hill transform: 0.9835943205899826\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.67\n", + "Adstocked value: 45,150.85\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9866\n", + "Raw spend: 45150.67023953376\n", + "After adstock: 45150.846710122\n", + "After hill transform: 0.9865842679299791\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8974657984\n", + "After adstock: 700970.2307991318\n", + "After hill transform: 0.7034650953229354\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281408271\n", + "After adstock: 107491.12614741604\n", + "After hill transform: 0.9835943205899885\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.67\n", + "Adstocked value: 45,150.85\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9866\n", + "Raw spend: 45150.67023953376\n", + "After adstock: 45150.846710122\n", + "After hill transform: 0.9865842679299791\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8974657984\n", + "After adstock: 700970.2307991318\n", + "After hill transform: 0.7034650953229354\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281406781\n", + "After adstock: 107491.12614740114\n", + "After hill transform: 0.9835943205899826\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,150.67\n", + "Adstocked value: 45,150.85\n", + "Saturated value: 0.9866\n", + "Final response: 27606.9866\n", + "Raw spend: 45150.670239548665\n", + "After adstock: 45150.8467101369\n", + "After hill transform: 0.9865842679299912\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8967994626\n", + "After adstock: 700970.230132796\n", + "After hill transform: 0.7034650952066399\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281581548\n", + "After adstock: 107491.12614914881\n", + "After hill transform: 0.9835943205906733\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,151.55\n", + "Adstocked value: 45,151.73\n", + "Saturated value: 0.9866\n", + "Final response: 27607.0067\n", + "Raw spend: 45151.550481839826\n", + "After adstock: 45151.726952428064\n", + "After hill transform: 0.9865849840551653\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8967994626\n", + "After adstock: 700970.230132796\n", + "After hill transform: 0.7034650952066399\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281581548\n", + "After adstock: 107491.12614914881\n", + "After hill transform: 0.9835943205906733\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,151.55\n", + "Adstocked value: 45,151.73\n", + "Saturated value: 0.9866\n", + "Final response: 27607.0067\n", + "Raw spend: 45151.550481839826\n", + "After adstock: 45151.726952428064\n", + "After hill transform: 0.9865849840551653\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8967994626\n", + "After adstock: 700970.230132796\n", + "After hill transform: 0.7034650952066399\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281581548\n", + "After adstock: 107491.12614914881\n", + "After hill transform: 0.9835943205906733\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,151.55\n", + "Adstocked value: 45,151.73\n", + "Saturated value: 0.9866\n", + "Final response: 27607.0067\n", + "Raw spend: 45151.550481839826\n", + "After adstock: 45151.726952428064\n", + "After hill transform: 0.9865849840551653\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8967994775\n", + "After adstock: 700970.2301328109\n", + "After hill transform: 0.7034650952066426\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281581548\n", + "After adstock: 107491.12614914881\n", + "After hill transform: 0.9835943205906733\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,151.55\n", + "Adstocked value: 45,151.73\n", + "Saturated value: 0.9866\n", + "Final response: 27607.0067\n", + "Raw spend: 45151.550481839826\n", + "After adstock: 45151.726952428064\n", + "After hill transform: 0.9865849840551653\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8967994626\n", + "After adstock: 700970.230132796\n", + "After hill transform: 0.7034650952066399\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281583038\n", + "After adstock: 107491.12614916371\n", + "After hill transform: 0.9835943205906792\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,151.55\n", + "Adstocked value: 45,151.73\n", + "Saturated value: 0.9866\n", + "Final response: 27607.0067\n", + "Raw spend: 45151.550481839826\n", + "After adstock: 45151.726952428064\n", + "After hill transform: 0.9865849840551653\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8967994626\n", + "After adstock: 700970.230132796\n", + "After hill transform: 0.7034650952066399\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281581548\n", + "After adstock: 107491.12614914881\n", + "After hill transform: 0.9835943205906733\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,151.55\n", + "Adstocked value: 45,151.73\n", + "Saturated value: 0.9866\n", + "Final response: 27607.0067\n", + "Raw spend: 45151.55048185473\n", + "After adstock: 45151.726952442965\n", + "After hill transform: 0.9865849840551774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8967994626\n", + "After adstock: 700970.230132796\n", + "After hill transform: 0.7034650952066399\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281581548\n", + "After adstock: 107491.12614914881\n", + "After hill transform: 0.9835943205906733\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,151.55\n", + "Adstocked value: 45,151.73\n", + "Saturated value: 0.9866\n", + "Final response: 27607.0067\n", + "Raw spend: 45151.550481839826\n", + "After adstock: 45151.726952428064\n", + "After hill transform: 0.9865849840551653\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8967994626\n", + "After adstock: 700970.230132796\n", + "After hill transform: 0.7034650952066399\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281581548\n", + "After adstock: 107491.12614914881\n", + "After hill transform: 0.9835943205906733\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,151.55\n", + "Adstocked value: 45,151.73\n", + "Saturated value: 0.9866\n", + "Final response: 27607.0067\n", + "Raw spend: 45151.550481839826\n", + "After adstock: 45151.726952428064\n", + "After hill transform: 0.9865849840551653\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8967994775\n", + "After adstock: 700970.2301328109\n", + "After hill transform: 0.7034650952066426\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281581548\n", + "After adstock: 107491.12614914881\n", + "After hill transform: 0.9835943205906733\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,151.55\n", + "Adstocked value: 45,151.73\n", + "Saturated value: 0.9866\n", + "Final response: 27607.0067\n", + "Raw spend: 45151.550481839826\n", + "After adstock: 45151.726952428064\n", + "After hill transform: 0.9865849840551653\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8967994626\n", + "After adstock: 700970.230132796\n", + "After hill transform: 0.7034650952066399\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281583038\n", + "After adstock: 107491.12614916371\n", + "After hill transform: 0.9835943205906792\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,151.55\n", + "Adstocked value: 45,151.73\n", + "Saturated value: 0.9866\n", + "Final response: 27607.0067\n", + "Raw spend: 45151.550481839826\n", + "After adstock: 45151.726952428064\n", + "After hill transform: 0.9865849840551653\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.90\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4973\n", + "Raw spend: 700969.8967994626\n", + "After adstock: 700970.230132796\n", + "After hill transform: 0.7034650952066399\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79281581548\n", + "After adstock: 107491.12614914881\n", + "After hill transform: 0.9835943205906733\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,151.55\n", + "Adstocked value: 45,151.73\n", + "Saturated value: 0.9866\n", + "Final response: 27607.0067\n", + "Raw spend: 45151.55048185473\n", + "After adstock: 45151.726952442965\n", + "After hill transform: 0.9865849840551774\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.89\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4972\n", + "Raw spend: 700969.8934677443\n", + "After adstock: 700970.2268010777\n", + "After hill transform: 0.7034650946251557\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79282459088\n", + "After adstock: 107491.12615792421\n", + "After hill transform: 0.9835943205941413\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,155.95\n", + "Adstocked value: 45,156.13\n", + "Saturated value: 0.9866\n", + "Final response: 27607.1068\n", + "Raw spend: 45155.95169633454\n", + "After adstock: 45156.128166922776\n", + "After hill transform: 0.9865885639086036\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.89\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4972\n", + "Raw spend: 700969.8934677443\n", + "After adstock: 700970.2268010777\n", + "After hill transform: 0.7034650946251557\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79282459088\n", + "After adstock: 107491.12615792421\n", + "After hill transform: 0.9835943205941413\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,155.95\n", + "Adstocked value: 45,156.13\n", + "Saturated value: 0.9866\n", + "Final response: 27607.1068\n", + "Raw spend: 45155.95169633454\n", + "After adstock: 45156.128166922776\n", + "After hill transform: 0.9865885639086036\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.89\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4972\n", + "Raw spend: 700969.8934677443\n", + "After adstock: 700970.2268010777\n", + "After hill transform: 0.7034650946251557\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79282459088\n", + "After adstock: 107491.12615792421\n", + "After hill transform: 0.9835943205941413\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,155.95\n", + "Adstocked value: 45,156.13\n", + "Saturated value: 0.9866\n", + "Final response: 27607.1068\n", + "Raw spend: 45155.95169633454\n", + "After adstock: 45156.128166922776\n", + "After hill transform: 0.9865885639086036\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.89\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4972\n", + "Raw spend: 700969.8934677592\n", + "After adstock: 700970.2268010926\n", + "After hill transform: 0.7034650946251583\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79282459088\n", + "After adstock: 107491.12615792421\n", + "After hill transform: 0.9835943205941413\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,155.95\n", + "Adstocked value: 45,156.13\n", + "Saturated value: 0.9866\n", + "Final response: 27607.1068\n", + "Raw spend: 45155.95169633454\n", + "After adstock: 45156.128166922776\n", + "After hill transform: 0.9865885639086036\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.89\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4972\n", + "Raw spend: 700969.8934677443\n", + "After adstock: 700970.2268010777\n", + "After hill transform: 0.7034650946251557\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79282460579\n", + "After adstock: 107491.12615793911\n", + "After hill transform: 0.9835943205941472\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,155.95\n", + "Adstocked value: 45,156.13\n", + "Saturated value: 0.9866\n", + "Final response: 27607.1068\n", + "Raw spend: 45155.95169633454\n", + "After adstock: 45156.128166922776\n", + "After hill transform: 0.9865885639086036\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.89\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4972\n", + "Raw spend: 700969.8934677443\n", + "After adstock: 700970.2268010777\n", + "After hill transform: 0.7034650946251557\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79282459088\n", + "After adstock: 107491.12615792421\n", + "After hill transform: 0.9835943205941413\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,155.95\n", + "Adstocked value: 45,156.13\n", + "Saturated value: 0.9866\n", + "Final response: 27607.1068\n", + "Raw spend: 45155.95169634944\n", + "After adstock: 45156.12816693768\n", + "After hill transform: 0.9865885639086157\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.89\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4972\n", + "Raw spend: 700969.8934677443\n", + "After adstock: 700970.2268010777\n", + "After hill transform: 0.7034650946251557\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79282459088\n", + "After adstock: 107491.12615792421\n", + "After hill transform: 0.9835943205941413\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,155.95\n", + "Adstocked value: 45,156.13\n", + "Saturated value: 0.9866\n", + "Final response: 27607.1068\n", + "Raw spend: 45155.95169633454\n", + "After adstock: 45156.128166922776\n", + "After hill transform: 0.9865885639086036\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.89\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4972\n", + "Raw spend: 700969.8934677443\n", + "After adstock: 700970.2268010777\n", + "After hill transform: 0.7034650946251557\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79282459088\n", + "After adstock: 107491.12615792421\n", + "After hill transform: 0.9835943205941413\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,155.95\n", + "Adstocked value: 45,156.13\n", + "Saturated value: 0.9866\n", + "Final response: 27607.1068\n", + "Raw spend: 45155.95169633454\n", + "After adstock: 45156.128166922776\n", + "After hill transform: 0.9865885639086036\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.89\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4972\n", + "Raw spend: 700969.8934677592\n", + "After adstock: 700970.2268010926\n", + "After hill transform: 0.7034650946251583\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79282459088\n", + "After adstock: 107491.12615792421\n", + "After hill transform: 0.9835943205941413\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,155.95\n", + "Adstocked value: 45,156.13\n", + "Saturated value: 0.9866\n", + "Final response: 27607.1068\n", + "Raw spend: 45155.95169633454\n", + "After adstock: 45156.128166922776\n", + "After hill transform: 0.9865885639086036\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.89\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4972\n", + "Raw spend: 700969.8934677443\n", + "After adstock: 700970.2268010777\n", + "After hill transform: 0.7034650946251557\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79282460579\n", + "After adstock: 107491.12615793911\n", + "After hill transform: 0.9835943205941472\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,155.95\n", + "Adstocked value: 45,156.13\n", + "Saturated value: 0.9866\n", + "Final response: 27607.1068\n", + "Raw spend: 45155.95169633454\n", + "After adstock: 45156.128166922776\n", + "After hill transform: 0.9865885639086036\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.89\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4972\n", + "Raw spend: 700969.8934677443\n", + "After adstock: 700970.2268010777\n", + "After hill transform: 0.7034650946251557\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79282459088\n", + "After adstock: 107491.12615792421\n", + "After hill transform: 0.9835943205941413\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,155.95\n", + "Adstocked value: 45,156.13\n", + "Saturated value: 0.9866\n", + "Final response: 27607.1068\n", + "Raw spend: 45155.95169634944\n", + "After adstock: 45156.12816693768\n", + "After hill transform: 0.9865885639086157\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.89\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4972\n", + "Raw spend: 700969.8927729257\n", + "After adstock: 700970.226106259\n", + "After hill transform: 0.703465094503889\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.792826587\n", + "After adstock: 107491.12615992033\n", + "After hill transform: 0.9835943205949302\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,156.95\n", + "Adstocked value: 45,157.13\n", + "Saturated value: 0.9866\n", + "Final response: 27607.1296\n", + "Raw spend: 45156.95360108082\n", + "After adstock: 45157.13007166906\n", + "After hill transform: 0.9865893786560016\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.89\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4972\n", + "Raw spend: 700969.8927729257\n", + "After adstock: 700970.226106259\n", + "After hill transform: 0.703465094503889\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.792826587\n", + "After adstock: 107491.12615992033\n", + "After hill transform: 0.9835943205949302\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,156.95\n", + "Adstocked value: 45,157.13\n", + "Saturated value: 0.9866\n", + "Final response: 27607.1296\n", + "Raw spend: 45156.95360108082\n", + "After adstock: 45157.13007166906\n", + "After hill transform: 0.9865893786560016\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.89\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4972\n", + "Raw spend: 700969.8927729257\n", + "After adstock: 700970.226106259\n", + "After hill transform: 0.703465094503889\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.792826587\n", + "After adstock: 107491.12615992033\n", + "After hill transform: 0.9835943205949302\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,156.95\n", + "Adstocked value: 45,157.13\n", + "Saturated value: 0.9866\n", + "Final response: 27607.1296\n", + "Raw spend: 45156.95360108082\n", + "After adstock: 45157.13007166906\n", + "After hill transform: 0.9865893786560016\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.89\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4972\n", + "Raw spend: 700969.8927729406\n", + "After adstock: 700970.2261062739\n", + "After hill transform: 0.7034650945038916\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.792826587\n", + "After adstock: 107491.12615992033\n", + "After hill transform: 0.9835943205949302\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,156.95\n", + "Adstocked value: 45,157.13\n", + "Saturated value: 0.9866\n", + "Final response: 27607.1296\n", + "Raw spend: 45156.95360108082\n", + "After adstock: 45157.13007166906\n", + "After hill transform: 0.9865893786560016\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.89\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4972\n", + "Raw spend: 700969.8927729257\n", + "After adstock: 700970.226106259\n", + "After hill transform: 0.703465094503889\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.7928266019\n", + "After adstock: 107491.12615993523\n", + "After hill transform: 0.9835943205949361\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,156.95\n", + "Adstocked value: 45,157.13\n", + "Saturated value: 0.9866\n", + "Final response: 27607.1296\n", + "Raw spend: 45156.95360108082\n", + "After adstock: 45157.13007166906\n", + "After hill transform: 0.9865893786560016\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.89\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4972\n", + "Raw spend: 700969.8927729257\n", + "After adstock: 700970.226106259\n", + "After hill transform: 0.703465094503889\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.792826587\n", + "After adstock: 107491.12615992033\n", + "After hill transform: 0.9835943205949302\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,156.95\n", + "Adstocked value: 45,157.13\n", + "Saturated value: 0.9866\n", + "Final response: 27607.1296\n", + "Raw spend: 45156.95360109572\n", + "After adstock: 45157.13007168396\n", + "After hill transform: 0.9865893786560137\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.89\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4972\n", + "Raw spend: 700969.8927729257\n", + "After adstock: 700970.226106259\n", + "After hill transform: 0.703465094503889\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.792826587\n", + "After adstock: 107491.12615992033\n", + "After hill transform: 0.9835943205949302\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,156.95\n", + "Adstocked value: 45,157.13\n", + "Saturated value: 0.9866\n", + "Final response: 27607.1296\n", + "Raw spend: 45156.95360108082\n", + "After adstock: 45157.13007166906\n", + "After hill transform: 0.9865893786560016\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.89\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4972\n", + "Raw spend: 700969.8927729257\n", + "After adstock: 700970.226106259\n", + "After hill transform: 0.703465094503889\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.792826587\n", + "After adstock: 107491.12615992033\n", + "After hill transform: 0.9835943205949302\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,156.95\n", + "Adstocked value: 45,157.13\n", + "Saturated value: 0.9866\n", + "Final response: 27607.1296\n", + "Raw spend: 45156.95360108082\n", + "After adstock: 45157.13007166906\n", + "After hill transform: 0.9865893786560016\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.89\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4972\n", + "Raw spend: 700969.8927729406\n", + "After adstock: 700970.2261062739\n", + "After hill transform: 0.7034650945038916\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.792826587\n", + "After adstock: 107491.12615992033\n", + "After hill transform: 0.9835943205949302\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,156.95\n", + "Adstocked value: 45,157.13\n", + "Saturated value: 0.9866\n", + "Final response: 27607.1296\n", + "Raw spend: 45156.95360108082\n", + "After adstock: 45157.13007166906\n", + "After hill transform: 0.9865893786560016\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.89\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4972\n", + "Raw spend: 700969.8927729257\n", + "After adstock: 700970.226106259\n", + "After hill transform: 0.703465094503889\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.7928266019\n", + "After adstock: 107491.12615993523\n", + "After hill transform: 0.9835943205949361\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,156.95\n", + "Adstocked value: 45,157.13\n", + "Saturated value: 0.9866\n", + "Final response: 27607.1296\n", + "Raw spend: 45156.95360108082\n", + "After adstock: 45157.13007166906\n", + "After hill transform: 0.9865893786560016\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.89\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4972\n", + "Raw spend: 700969.8927729257\n", + "After adstock: 700970.226106259\n", + "After hill transform: 0.703465094503889\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.792826587\n", + "After adstock: 107491.12615992033\n", + "After hill transform: 0.9835943205949302\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,156.95\n", + "Adstocked value: 45,157.13\n", + "Saturated value: 0.9866\n", + "Final response: 27607.1296\n", + "Raw spend: 45156.95360109572\n", + "After adstock: 45157.13007168396\n", + "After hill transform: 0.9865893786560137\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.89\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4972\n", + "Raw spend: 700969.89277273\n", + "After adstock: 700970.2261060633\n", + "After hill transform: 0.703465094503855\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79282658752\n", + "After adstock: 107491.12615992085\n", + "After hill transform: 0.9835943205949305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,156.95\n", + "Adstocked value: 45,157.13\n", + "Saturated value: 0.9866\n", + "Final response: 27607.1296\n", + "Raw spend: 45156.95386285969\n", + "After adstock: 45157.13033344793\n", + "After hill transform: 0.9865893788688711\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.89\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4972\n", + "Raw spend: 700969.89277273\n", + "After adstock: 700970.2261060633\n", + "After hill transform: 0.703465094503855\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79282658752\n", + "After adstock: 107491.12615992085\n", + "After hill transform: 0.9835943205949305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,156.95\n", + "Adstocked value: 45,157.13\n", + "Saturated value: 0.9866\n", + "Final response: 27607.1296\n", + "Raw spend: 45156.95386285969\n", + "After adstock: 45157.13033344793\n", + "After hill transform: 0.9865893788688711\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.89\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4972\n", + "Raw spend: 700969.89277273\n", + "After adstock: 700970.2261060633\n", + "After hill transform: 0.703465094503855\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79282658752\n", + "After adstock: 107491.12615992085\n", + "After hill transform: 0.9835943205949305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,156.95\n", + "Adstocked value: 45,157.13\n", + "Saturated value: 0.9866\n", + "Final response: 27607.1296\n", + "Raw spend: 45156.95386285969\n", + "After adstock: 45157.13033344793\n", + "After hill transform: 0.9865893788688711\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.89\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4972\n", + "Raw spend: 700969.8927727449\n", + "After adstock: 700970.2261060782\n", + "After hill transform: 0.7034650945038575\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79282658752\n", + "After adstock: 107491.12615992085\n", + "After hill transform: 0.9835943205949305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,156.95\n", + "Adstocked value: 45,157.13\n", + "Saturated value: 0.9866\n", + "Final response: 27607.1296\n", + "Raw spend: 45156.95386285969\n", + "After adstock: 45157.13033344793\n", + "After hill transform: 0.9865893788688711\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.89\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4972\n", + "Raw spend: 700969.89277273\n", + "After adstock: 700970.2261060633\n", + "After hill transform: 0.703465094503855\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79282660242\n", + "After adstock: 107491.12615993575\n", + "After hill transform: 0.9835943205949363\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,156.95\n", + "Adstocked value: 45,157.13\n", + "Saturated value: 0.9866\n", + "Final response: 27607.1296\n", + "Raw spend: 45156.95386285969\n", + "After adstock: 45157.13033344793\n", + "After hill transform: 0.9865893788688711\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.89\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4972\n", + "Raw spend: 700969.89277273\n", + "After adstock: 700970.2261060633\n", + "After hill transform: 0.703465094503855\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79282658752\n", + "After adstock: 107491.12615992085\n", + "After hill transform: 0.9835943205949305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,156.95\n", + "Adstocked value: 45,157.13\n", + "Saturated value: 0.9866\n", + "Final response: 27607.1296\n", + "Raw spend: 45156.953862874594\n", + "After adstock: 45157.13033346283\n", + "After hill transform: 0.9865893788688832\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.89\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4972\n", + "Raw spend: 700969.89277273\n", + "After adstock: 700970.2261060633\n", + "After hill transform: 0.703465094503855\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79282658752\n", + "After adstock: 107491.12615992085\n", + "After hill transform: 0.9835943205949305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,156.95\n", + "Adstocked value: 45,157.13\n", + "Saturated value: 0.9866\n", + "Final response: 27607.1296\n", + "Raw spend: 45156.95386285969\n", + "After adstock: 45157.13033344793\n", + "After hill transform: 0.9865893788688711\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.89\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4972\n", + "Raw spend: 700969.89277273\n", + "After adstock: 700970.2261060633\n", + "After hill transform: 0.703465094503855\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79282658752\n", + "After adstock: 107491.12615992085\n", + "After hill transform: 0.9835943205949305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,156.95\n", + "Adstocked value: 45,157.13\n", + "Saturated value: 0.9866\n", + "Final response: 27607.1296\n", + "Raw spend: 45156.95386285969\n", + "After adstock: 45157.13033344793\n", + "After hill transform: 0.9865893788688711\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.89\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4972\n", + "Raw spend: 700969.8927727449\n", + "After adstock: 700970.2261060782\n", + "After hill transform: 0.7034650945038575\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79282658752\n", + "After adstock: 107491.12615992085\n", + "After hill transform: 0.9835943205949305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,156.95\n", + "Adstocked value: 45,157.13\n", + "Saturated value: 0.9866\n", + "Final response: 27607.1296\n", + "Raw spend: 45156.95386285969\n", + "After adstock: 45157.13033344793\n", + "After hill transform: 0.9865893788688711\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.89\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4972\n", + "Raw spend: 700969.89277273\n", + "After adstock: 700970.2261060633\n", + "After hill transform: 0.703465094503855\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79282660242\n", + "After adstock: 107491.12615993575\n", + "After hill transform: 0.9835943205949363\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,156.95\n", + "Adstocked value: 45,157.13\n", + "Saturated value: 0.9866\n", + "Final response: 27607.1296\n", + "Raw spend: 45156.95386285969\n", + "After adstock: 45157.13033344793\n", + "After hill transform: 0.9865893788688711\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.89\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4972\n", + "Raw spend: 700969.89277273\n", + "After adstock: 700970.2261060633\n", + "After hill transform: 0.703465094503855\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79282658752\n", + "After adstock: 107491.12615992085\n", + "After hill transform: 0.9835943205949305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,156.95\n", + "Adstocked value: 45,157.13\n", + "Saturated value: 0.9866\n", + "Final response: 27607.1296\n", + "Raw spend: 45156.953862874594\n", + "After adstock: 45157.13033346283\n", + "After hill transform: 0.9865893788688832\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.89\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4972\n", + "Raw spend: 700969.89277273\n", + "After adstock: 700970.2261060633\n", + "After hill transform: 0.703465094503855\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79282658752\n", + "After adstock: 107491.12615992085\n", + "After hill transform: 0.9835943205949305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,156.95\n", + "Adstocked value: 45,157.13\n", + "Saturated value: 0.9866\n", + "Final response: 27607.1296\n", + "Raw spend: 45156.953862924405\n", + "After adstock: 45157.13033351264\n", + "After hill transform: 0.9865893788689236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.89\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4972\n", + "Raw spend: 700969.89277273\n", + "After adstock: 700970.2261060633\n", + "After hill transform: 0.703465094503855\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79282658752\n", + "After adstock: 107491.12615992085\n", + "After hill transform: 0.9835943205949305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,156.95\n", + "Adstocked value: 45,157.13\n", + "Saturated value: 0.9866\n", + "Final response: 27607.1296\n", + "Raw spend: 45156.953862924405\n", + "After adstock: 45157.13033351264\n", + "After hill transform: 0.9865893788689236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.89\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4972\n", + "Raw spend: 700969.89277273\n", + "After adstock: 700970.2261060633\n", + "After hill transform: 0.703465094503855\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79282658752\n", + "After adstock: 107491.12615992085\n", + "After hill transform: 0.9835943205949305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,156.95\n", + "Adstocked value: 45,157.13\n", + "Saturated value: 0.9866\n", + "Final response: 27607.1296\n", + "Raw spend: 45156.953862924405\n", + "After adstock: 45157.13033351264\n", + "After hill transform: 0.9865893788689236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.89\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4972\n", + "Raw spend: 700969.8927727449\n", + "After adstock: 700970.2261060782\n", + "After hill transform: 0.7034650945038575\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79282658752\n", + "After adstock: 107491.12615992085\n", + "After hill transform: 0.9835943205949305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,156.95\n", + "Adstocked value: 45,157.13\n", + "Saturated value: 0.9866\n", + "Final response: 27607.1296\n", + "Raw spend: 45156.953862924405\n", + "After adstock: 45157.13033351264\n", + "After hill transform: 0.9865893788689236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.89\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4972\n", + "Raw spend: 700969.89277273\n", + "After adstock: 700970.2261060633\n", + "After hill transform: 0.703465094503855\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79282660242\n", + "After adstock: 107491.12615993575\n", + "After hill transform: 0.9835943205949363\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,156.95\n", + "Adstocked value: 45,157.13\n", + "Saturated value: 0.9866\n", + "Final response: 27607.1296\n", + "Raw spend: 45156.953862924405\n", + "After adstock: 45157.13033351264\n", + "After hill transform: 0.9865893788689236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.89\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4972\n", + "Raw spend: 700969.89277273\n", + "After adstock: 700970.2261060633\n", + "After hill transform: 0.703465094503855\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79282658752\n", + "After adstock: 107491.12615992085\n", + "After hill transform: 0.9835943205949305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,156.95\n", + "Adstocked value: 45,157.13\n", + "Saturated value: 0.9866\n", + "Final response: 27607.1296\n", + "Raw spend: 45156.95386293931\n", + "After adstock: 45157.130333527544\n", + "After hill transform: 0.9865893788689358\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.89\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4972\n", + "Raw spend: 700969.89277273\n", + "After adstock: 700970.2261060633\n", + "After hill transform: 0.703465094503855\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79282658752\n", + "After adstock: 107491.12615992085\n", + "After hill transform: 0.9835943205949305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,156.95\n", + "Adstocked value: 45,157.13\n", + "Saturated value: 0.9866\n", + "Final response: 27607.1296\n", + "Raw spend: 45156.953862924405\n", + "After adstock: 45157.13033351264\n", + "After hill transform: 0.9865893788689236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.89\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4972\n", + "Raw spend: 700969.89277273\n", + "After adstock: 700970.2261060633\n", + "After hill transform: 0.703465094503855\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79282658752\n", + "After adstock: 107491.12615992085\n", + "After hill transform: 0.9835943205949305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,156.95\n", + "Adstocked value: 45,157.13\n", + "Saturated value: 0.9866\n", + "Final response: 27607.1296\n", + "Raw spend: 45156.953862924405\n", + "After adstock: 45157.13033351264\n", + "After hill transform: 0.9865893788689236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.89\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4972\n", + "Raw spend: 700969.8927727449\n", + "After adstock: 700970.2261060782\n", + "After hill transform: 0.7034650945038575\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79282658752\n", + "After adstock: 107491.12615992085\n", + "After hill transform: 0.9835943205949305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,156.95\n", + "Adstocked value: 45,157.13\n", + "Saturated value: 0.9866\n", + "Final response: 27607.1296\n", + "Raw spend: 45156.953862924405\n", + "After adstock: 45157.13033351264\n", + "After hill transform: 0.9865893788689236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.89\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4972\n", + "Raw spend: 700969.89277273\n", + "After adstock: 700970.2261060633\n", + "After hill transform: 0.703465094503855\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79282660242\n", + "After adstock: 107491.12615993575\n", + "After hill transform: 0.9835943205949363\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,156.95\n", + "Adstocked value: 45,157.13\n", + "Saturated value: 0.9866\n", + "Final response: 27607.1296\n", + "Raw spend: 45156.953862924405\n", + "After adstock: 45157.13033351264\n", + "After hill transform: 0.9865893788689236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.89\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4972\n", + "Raw spend: 700969.89277273\n", + "After adstock: 700970.2261060633\n", + "After hill transform: 0.703465094503855\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79282658752\n", + "After adstock: 107491.12615992085\n", + "After hill transform: 0.9835943205949305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,156.95\n", + "Adstocked value: 45,157.13\n", + "Saturated value: 0.9866\n", + "Final response: 27607.1296\n", + "Raw spend: 45156.95386293931\n", + "After adstock: 45157.130333527544\n", + "After hill transform: 0.9865893788689358\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.89\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4972\n", + "Raw spend: 700969.89277273\n", + "After adstock: 700970.2261060633\n", + "After hill transform: 0.703465094503855\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79282658752\n", + "After adstock: 107491.12615992085\n", + "After hill transform: 0.9835943205949305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,156.95\n", + "Adstocked value: 45,157.13\n", + "Saturated value: 0.9866\n", + "Final response: 27607.1296\n", + "Raw spend: 45156.95386286228\n", + "After adstock: 45157.13033345052\n", + "After hill transform: 0.9865893788688731\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.89\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4972\n", + "Raw spend: 700969.89277273\n", + "After adstock: 700970.2261060633\n", + "After hill transform: 0.703465094503855\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79282658752\n", + "After adstock: 107491.12615992085\n", + "After hill transform: 0.9835943205949305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,156.95\n", + "Adstocked value: 45,157.13\n", + "Saturated value: 0.9866\n", + "Final response: 27607.1296\n", + "Raw spend: 45156.95386286228\n", + "After adstock: 45157.13033345052\n", + "After hill transform: 0.9865893788688731\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.89\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4972\n", + "Raw spend: 700969.89277273\n", + "After adstock: 700970.2261060633\n", + "After hill transform: 0.703465094503855\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79282658752\n", + "After adstock: 107491.12615992085\n", + "After hill transform: 0.9835943205949305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,156.95\n", + "Adstocked value: 45,157.13\n", + "Saturated value: 0.9866\n", + "Final response: 27607.1296\n", + "Raw spend: 45156.9538628951\n", + "After adstock: 45157.130333483336\n", + "After hill transform: 0.9865893788688999\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.89\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4972\n", + "Raw spend: 700969.89277273\n", + "After adstock: 700970.2261060633\n", + "After hill transform: 0.703465094503855\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79282658752\n", + "After adstock: 107491.12615992085\n", + "After hill transform: 0.9835943205949305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,156.95\n", + "Adstocked value: 45,157.13\n", + "Saturated value: 0.9866\n", + "Final response: 27607.1296\n", + "Raw spend: 45156.9538628951\n", + "After adstock: 45157.130333483336\n", + "After hill transform: 0.9865893788688999\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.89\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4972\n", + "Raw spend: 700969.89277273\n", + "After adstock: 700970.2261060633\n", + "After hill transform: 0.703465094503855\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79282658752\n", + "After adstock: 107491.12615992085\n", + "After hill transform: 0.9835943205949305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,156.95\n", + "Adstocked value: 45,157.13\n", + "Saturated value: 0.9866\n", + "Final response: 27607.1296\n", + "Raw spend: 45156.95386291063\n", + "After adstock: 45157.13033349887\n", + "After hill transform: 0.9865893788689125\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.89\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4972\n", + "Raw spend: 700969.89277273\n", + "After adstock: 700970.2261060633\n", + "After hill transform: 0.703465094503855\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79282658752\n", + "After adstock: 107491.12615992085\n", + "After hill transform: 0.9835943205949305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,156.95\n", + "Adstocked value: 45,157.13\n", + "Saturated value: 0.9866\n", + "Final response: 27607.1296\n", + "Raw spend: 45156.95386291063\n", + "After adstock: 45157.13033349887\n", + "After hill transform: 0.9865893788689125\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.89\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4972\n", + "Raw spend: 700969.89277273\n", + "After adstock: 700970.2261060633\n", + "After hill transform: 0.703465094503855\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79282658752\n", + "After adstock: 107491.12615992085\n", + "After hill transform: 0.9835943205949305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,156.95\n", + "Adstocked value: 45,157.13\n", + "Saturated value: 0.9866\n", + "Final response: 27607.1296\n", + "Raw spend: 45156.95386291795\n", + "After adstock: 45157.13033350619\n", + "After hill transform: 0.9865893788689184\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.89\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4972\n", + "Raw spend: 700969.89277273\n", + "After adstock: 700970.2261060633\n", + "After hill transform: 0.703465094503855\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79282658752\n", + "After adstock: 107491.12615992085\n", + "After hill transform: 0.9835943205949305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,156.95\n", + "Adstocked value: 45,157.13\n", + "Saturated value: 0.9866\n", + "Final response: 27607.1296\n", + "Raw spend: 45156.95386291795\n", + "After adstock: 45157.13033350619\n", + "After hill transform: 0.9865893788689184\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.89\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4972\n", + "Raw spend: 700969.89277273\n", + "After adstock: 700970.2261060633\n", + "After hill transform: 0.703465094503855\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79282658752\n", + "After adstock: 107491.12615992085\n", + "After hill transform: 0.9835943205949305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,156.95\n", + "Adstocked value: 45,157.13\n", + "Saturated value: 0.9866\n", + "Final response: 27607.1296\n", + "Raw spend: 45156.95386292133\n", + "After adstock: 45157.130333509565\n", + "After hill transform: 0.9865893788689212\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.89\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4972\n", + "Raw spend: 700969.89277273\n", + "After adstock: 700970.2261060633\n", + "After hill transform: 0.703465094503855\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79282658752\n", + "After adstock: 107491.12615992085\n", + "After hill transform: 0.9835943205949305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,156.95\n", + "Adstocked value: 45,157.13\n", + "Saturated value: 0.9866\n", + "Final response: 27607.1296\n", + "Raw spend: 45156.95386292133\n", + "After adstock: 45157.130333509565\n", + "After hill transform: 0.9865893788689212\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.89\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4972\n", + "Raw spend: 700969.89277273\n", + "After adstock: 700970.2261060633\n", + "After hill transform: 0.703465094503855\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79282658752\n", + "After adstock: 107491.12615992085\n", + "After hill transform: 0.9835943205949305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,156.95\n", + "Adstocked value: 45,157.13\n", + "Saturated value: 0.9866\n", + "Final response: 27607.1296\n", + "Raw spend: 45156.95386292287\n", + "After adstock: 45157.13033351111\n", + "After hill transform: 0.9865893788689224\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.89\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4972\n", + "Raw spend: 700969.89277273\n", + "After adstock: 700970.2261060633\n", + "After hill transform: 0.703465094503855\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79282658752\n", + "After adstock: 107491.12615992085\n", + "After hill transform: 0.9835943205949305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,156.95\n", + "Adstocked value: 45,157.13\n", + "Saturated value: 0.9866\n", + "Final response: 27607.1296\n", + "Raw spend: 45156.95386292287\n", + "After adstock: 45157.13033351111\n", + "After hill transform: 0.9865893788689224\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.89\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4972\n", + "Raw spend: 700969.89277273\n", + "After adstock: 700970.2261060633\n", + "After hill transform: 0.703465094503855\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79282658752\n", + "After adstock: 107491.12615992085\n", + "After hill transform: 0.9835943205949305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,156.95\n", + "Adstocked value: 45,157.13\n", + "Saturated value: 0.9866\n", + "Final response: 27607.1296\n", + "Raw spend: 45156.953862923634\n", + "After adstock: 45157.13033351187\n", + "After hill transform: 0.9865893788689231\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.89\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4972\n", + "Raw spend: 700969.89277273\n", + "After adstock: 700970.2261060633\n", + "After hill transform: 0.703465094503855\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79282658752\n", + "After adstock: 107491.12615992085\n", + "After hill transform: 0.9835943205949305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,156.95\n", + "Adstocked value: 45,157.13\n", + "Saturated value: 0.9866\n", + "Final response: 27607.1296\n", + "Raw spend: 45156.953862923634\n", + "After adstock: 45157.13033351187\n", + "After hill transform: 0.9865893788689231\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.89\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4972\n", + "Raw spend: 700969.89277273\n", + "After adstock: 700970.2261060633\n", + "After hill transform: 0.703465094503855\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79282658752\n", + "After adstock: 107491.12615992085\n", + "After hill transform: 0.9835943205949305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,156.95\n", + "Adstocked value: 45,157.13\n", + "Saturated value: 0.9866\n", + "Final response: 27607.1296\n", + "Raw spend: 45156.95386292402\n", + "After adstock: 45157.13033351226\n", + "After hill transform: 0.9865893788689234\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.89\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4972\n", + "Raw spend: 700969.89277273\n", + "After adstock: 700970.2261060633\n", + "After hill transform: 0.703465094503855\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79282658752\n", + "After adstock: 107491.12615992085\n", + "After hill transform: 0.9835943205949305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,156.95\n", + "Adstocked value: 45,157.13\n", + "Saturated value: 0.9866\n", + "Final response: 27607.1296\n", + "Raw spend: 45156.95386292402\n", + "After adstock: 45157.13033351226\n", + "After hill transform: 0.9865893788689234\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.89\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4972\n", + "Raw spend: 700969.89277273\n", + "After adstock: 700970.2261060633\n", + "After hill transform: 0.703465094503855\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79282658752\n", + "After adstock: 107491.12615992085\n", + "After hill transform: 0.9835943205949305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,156.95\n", + "Adstocked value: 45,157.13\n", + "Saturated value: 0.9866\n", + "Final response: 27607.1296\n", + "Raw spend: 45156.953862924216\n", + "After adstock: 45157.130333512454\n", + "After hill transform: 0.9865893788689235\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.89\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4972\n", + "Raw spend: 700969.89277273\n", + "After adstock: 700970.2261060633\n", + "After hill transform: 0.703465094503855\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79282658752\n", + "After adstock: 107491.12615992085\n", + "After hill transform: 0.9835943205949305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,156.95\n", + "Adstocked value: 45,157.13\n", + "Saturated value: 0.9866\n", + "Final response: 27607.1296\n", + "Raw spend: 45156.953862924216\n", + "After adstock: 45157.130333512454\n", + "After hill transform: 0.9865893788689235\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.89\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4972\n", + "Raw spend: 700969.89277273\n", + "After adstock: 700970.2261060633\n", + "After hill transform: 0.703465094503855\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79282658752\n", + "After adstock: 107491.12615992085\n", + "After hill transform: 0.9835943205949305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,156.95\n", + "Adstocked value: 45,157.13\n", + "Saturated value: 0.9866\n", + "Final response: 27607.1296\n", + "Raw spend: 45156.95386292431\n", + "After adstock: 45157.13033351255\n", + "After hill transform: 0.9865893788689236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.89\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4972\n", + "Raw spend: 700969.89277273\n", + "After adstock: 700970.2261060633\n", + "After hill transform: 0.703465094503855\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79282658752\n", + "After adstock: 107491.12615992085\n", + "After hill transform: 0.9835943205949305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,156.95\n", + "Adstocked value: 45,157.13\n", + "Saturated value: 0.9866\n", + "Final response: 27607.1296\n", + "Raw spend: 45156.95386292431\n", + "After adstock: 45157.13033351255\n", + "After hill transform: 0.9865893788689236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.89\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4972\n", + "Raw spend: 700969.89277273\n", + "After adstock: 700970.2261060633\n", + "After hill transform: 0.703465094503855\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79282658752\n", + "After adstock: 107491.12615992085\n", + "After hill transform: 0.9835943205949305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,156.95\n", + "Adstocked value: 45,157.13\n", + "Saturated value: 0.9866\n", + "Final response: 27607.1296\n", + "Raw spend: 45156.953862924354\n", + "After adstock: 45157.13033351259\n", + "After hill transform: 0.9865893788689236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,969.89\n", + "Adstocked value: 700,970.23\n", + "Saturated value: 0.7035\n", + "Final response: 100530.4972\n", + "Raw spend: 700969.89277273\n", + "After adstock: 700970.2261060633\n", + "After hill transform: 0.703465094503855\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,490.79\n", + "Adstocked value: 107,491.13\n", + "Saturated value: 0.9836\n", + "Final response: 66073.4750\n", + "Raw spend: 107490.79282658752\n", + "After adstock: 107491.12615992085\n", + "After hill transform: 0.9835943205949305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 45,156.95\n", + "Adstocked value: 45,157.13\n", + "Saturated value: 0.9866\n", + "Final response: 27607.1296\n", + "Raw spend: 45156.953862924354\n", + "After adstock: 45157.13033351259\n", + "After hill transform: 0.9865893788689236\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "Optimization terminated successfully (Exit mode 0)\n", + " Current function value: -709051.9309404898\n", + " Iterations: 96\n", + " Function evaluations: 590\n", + " Gradient evaluations: 96\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 118,005.61\n", + "Adstocked value: 118,006.84\n", + "Saturated value: 0.2618\n", + "Final response: 141386.4792\n", + "Raw spend: 118005.61349214235\n", + "After adstock: 118006.83571436457\n", + "After hill transform: 0.261760443529006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 960,693.50\n", + "Adstocked value: 960,693.83\n", + "Saturated value: 0.7405\n", + "Final response: 105826.8081\n", + "Raw spend: 960693.4990895148\n", + "After adstock: 960693.8324228482\n", + "After hill transform: 0.7405261851520513\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,359.72\n", + "Adstocked value: 60,360.05\n", + "Saturated value: 0.9292\n", + "Final response: 62419.1638\n", + "Raw spend: 60359.71752085937\n", + "After adstock: 60360.050854192705\n", + "After hill transform: 0.9291948853340496\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 86,077.03\n", + "Adstocked value: 86,077.21\n", + "Saturated value: 0.9977\n", + "Final response: 27919.0532\n", + "Raw spend: 86077.03054051567\n", + "After adstock: 86077.2070111039\n", + "After hill transform: 0.997736514660794\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 118,005.61\n", + "Adstocked value: 118,006.84\n", + "Saturated value: 0.2618\n", + "Final response: 141386.4792\n", + "Raw spend: 118005.61349214235\n", + "After adstock: 118006.83571436457\n", + "After hill transform: 0.261760443529006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 960,693.50\n", + "Adstocked value: 960,693.83\n", + "Saturated value: 0.7405\n", + "Final response: 105826.8081\n", + "Raw spend: 960693.4990895148\n", + "After adstock: 960693.8324228482\n", + "After hill transform: 0.7405261851520513\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,359.72\n", + "Adstocked value: 60,360.05\n", + "Saturated value: 0.9292\n", + "Final response: 62419.1638\n", + "Raw spend: 60359.71752085937\n", + "After adstock: 60360.050854192705\n", + "After hill transform: 0.9291948853340496\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 86,077.03\n", + "Adstocked value: 86,077.21\n", + "Saturated value: 0.9977\n", + "Final response: 27919.0532\n", + "Raw spend: 86077.03054051567\n", + "After adstock: 86077.2070111039\n", + "After hill transform: 0.997736514660794\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 118,005.61\n", + "Adstocked value: 118,006.84\n", + "Saturated value: 0.2618\n", + "Final response: 141386.4792\n", + "Raw spend: 118005.61349215725\n", + "After adstock: 118006.83571437947\n", + "After hill transform: 0.2617604435290791\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 960,693.50\n", + "Adstocked value: 960,693.83\n", + "Saturated value: 0.7405\n", + "Final response: 105826.8081\n", + "Raw spend: 960693.4990895148\n", + "After adstock: 960693.8324228482\n", + "After hill transform: 0.7405261851520513\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,359.72\n", + "Adstocked value: 60,360.05\n", + "Saturated value: 0.9292\n", + "Final response: 62419.1638\n", + "Raw spend: 60359.71752085937\n", + "After adstock: 60360.050854192705\n", + "After hill transform: 0.9291948853340496\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 86,077.03\n", + "Adstocked value: 86,077.21\n", + "Saturated value: 0.9977\n", + "Final response: 27919.0532\n", + "Raw spend: 86077.03054051567\n", + "After adstock: 86077.2070111039\n", + "After hill transform: 0.997736514660794\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 118,005.61\n", + "Adstocked value: 118,006.84\n", + "Saturated value: 0.2618\n", + "Final response: 141386.4792\n", + "Raw spend: 118005.61349214235\n", + "After adstock: 118006.83571436457\n", + "After hill transform: 0.261760443529006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 960,693.50\n", + "Adstocked value: 960,693.83\n", + "Saturated value: 0.7405\n", + "Final response: 105826.8081\n", + "Raw spend: 960693.4990895297\n", + "After adstock: 960693.8324228631\n", + "After hill transform: 0.7405261851520532\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,359.72\n", + "Adstocked value: 60,360.05\n", + "Saturated value: 0.9292\n", + "Final response: 62419.1638\n", + "Raw spend: 60359.71752085937\n", + "After adstock: 60360.050854192705\n", + "After hill transform: 0.9291948853340496\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 86,077.03\n", + "Adstocked value: 86,077.21\n", + "Saturated value: 0.9977\n", + "Final response: 27919.0532\n", + "Raw spend: 86077.03054051567\n", + "After adstock: 86077.2070111039\n", + "After hill transform: 0.997736514660794\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 118,005.61\n", + "Adstocked value: 118,006.84\n", + "Saturated value: 0.2618\n", + "Final response: 141386.4792\n", + "Raw spend: 118005.61349214235\n", + "After adstock: 118006.83571436457\n", + "After hill transform: 0.261760443529006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 960,693.50\n", + "Adstocked value: 960,693.83\n", + "Saturated value: 0.7405\n", + "Final response: 105826.8081\n", + "Raw spend: 960693.4990895148\n", + "After adstock: 960693.8324228482\n", + "After hill transform: 0.7405261851520513\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,359.72\n", + "Adstocked value: 60,360.05\n", + "Saturated value: 0.9292\n", + "Final response: 62419.1638\n", + "Raw spend: 60359.71752087427\n", + "After adstock: 60360.050854207606\n", + "After hill transform: 0.9291948853340923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 86,077.03\n", + "Adstocked value: 86,077.21\n", + "Saturated value: 0.9977\n", + "Final response: 27919.0532\n", + "Raw spend: 86077.03054051567\n", + "After adstock: 86077.2070111039\n", + "After hill transform: 0.997736514660794\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 118,005.61\n", + "Adstocked value: 118,006.84\n", + "Saturated value: 0.2618\n", + "Final response: 141386.4792\n", + "Raw spend: 118005.61349214235\n", + "After adstock: 118006.83571436457\n", + "After hill transform: 0.261760443529006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 960,693.50\n", + "Adstocked value: 960,693.83\n", + "Saturated value: 0.7405\n", + "Final response: 105826.8081\n", + "Raw spend: 960693.4990895148\n", + "After adstock: 960693.8324228482\n", + "After hill transform: 0.7405261851520513\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,359.72\n", + "Adstocked value: 60,360.05\n", + "Saturated value: 0.9292\n", + "Final response: 62419.1638\n", + "Raw spend: 60359.71752085937\n", + "After adstock: 60360.050854192705\n", + "After hill transform: 0.9291948853340496\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 86,077.03\n", + "Adstocked value: 86,077.21\n", + "Saturated value: 0.9977\n", + "Final response: 27919.0532\n", + "Raw spend: 86077.03054053057\n", + "After adstock: 86077.20701111881\n", + "After hill transform: 0.9977365146607952\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 118,005.61\n", + "Adstocked value: 118,006.84\n", + "Saturated value: 0.2618\n", + "Final response: 141386.4792\n", + "Raw spend: 118005.61349214235\n", + "After adstock: 118006.83571436457\n", + "After hill transform: 0.261760443529006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 960,693.50\n", + "Adstocked value: 960,693.83\n", + "Saturated value: 0.7405\n", + "Final response: 105826.8081\n", + "Raw spend: 960693.4990895148\n", + "After adstock: 960693.8324228482\n", + "After hill transform: 0.7405261851520513\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,359.72\n", + "Adstocked value: 60,360.05\n", + "Saturated value: 0.9292\n", + "Final response: 62419.1638\n", + "Raw spend: 60359.71752085937\n", + "After adstock: 60360.050854192705\n", + "After hill transform: 0.9291948853340496\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 86,077.03\n", + "Adstocked value: 86,077.21\n", + "Saturated value: 0.9977\n", + "Final response: 27919.0532\n", + "Raw spend: 86077.03054051567\n", + "After adstock: 86077.2070111039\n", + "After hill transform: 0.997736514660794\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 118,005.61\n", + "Adstocked value: 118,006.84\n", + "Saturated value: 0.2618\n", + "Final response: 141386.4792\n", + "Raw spend: 118005.61349214235\n", + "After adstock: 118006.83571436457\n", + "After hill transform: 0.261760443529006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 960,693.50\n", + "Adstocked value: 960,693.83\n", + "Saturated value: 0.7405\n", + "Final response: 105826.8081\n", + "Raw spend: 960693.4990895148\n", + "After adstock: 960693.8324228482\n", + "After hill transform: 0.7405261851520513\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,359.72\n", + "Adstocked value: 60,360.05\n", + "Saturated value: 0.9292\n", + "Final response: 62419.1638\n", + "Raw spend: 60359.71752085937\n", + "After adstock: 60360.050854192705\n", + "After hill transform: 0.9291948853340496\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 86,077.03\n", + "Adstocked value: 86,077.21\n", + "Saturated value: 0.9977\n", + "Final response: 27919.0532\n", + "Raw spend: 86077.03054051567\n", + "After adstock: 86077.2070111039\n", + "After hill transform: 0.997736514660794\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 118,005.61\n", + "Adstocked value: 118,006.84\n", + "Saturated value: 0.2618\n", + "Final response: 141386.4792\n", + "Raw spend: 118005.61349215725\n", + "After adstock: 118006.83571437947\n", + "After hill transform: 0.2617604435290791\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 960,693.50\n", + "Adstocked value: 960,693.83\n", + "Saturated value: 0.7405\n", + "Final response: 105826.8081\n", + "Raw spend: 960693.4990895148\n", + "After adstock: 960693.8324228482\n", + "After hill transform: 0.7405261851520513\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,359.72\n", + "Adstocked value: 60,360.05\n", + "Saturated value: 0.9292\n", + "Final response: 62419.1638\n", + "Raw spend: 60359.71752085937\n", + "After adstock: 60360.050854192705\n", + "After hill transform: 0.9291948853340496\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 86,077.03\n", + "Adstocked value: 86,077.21\n", + "Saturated value: 0.9977\n", + "Final response: 27919.0532\n", + "Raw spend: 86077.03054051567\n", + "After adstock: 86077.2070111039\n", + "After hill transform: 0.997736514660794\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 118,005.61\n", + "Adstocked value: 118,006.84\n", + "Saturated value: 0.2618\n", + "Final response: 141386.4792\n", + "Raw spend: 118005.61349214235\n", + "After adstock: 118006.83571436457\n", + "After hill transform: 0.261760443529006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 960,693.50\n", + "Adstocked value: 960,693.83\n", + "Saturated value: 0.7405\n", + "Final response: 105826.8081\n", + "Raw spend: 960693.4990895297\n", + "After adstock: 960693.8324228631\n", + "After hill transform: 0.7405261851520532\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,359.72\n", + "Adstocked value: 60,360.05\n", + "Saturated value: 0.9292\n", + "Final response: 62419.1638\n", + "Raw spend: 60359.71752085937\n", + "After adstock: 60360.050854192705\n", + "After hill transform: 0.9291948853340496\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 86,077.03\n", + "Adstocked value: 86,077.21\n", + "Saturated value: 0.9977\n", + "Final response: 27919.0532\n", + "Raw spend: 86077.03054051567\n", + "After adstock: 86077.2070111039\n", + "After hill transform: 0.997736514660794\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 118,005.61\n", + "Adstocked value: 118,006.84\n", + "Saturated value: 0.2618\n", + "Final response: 141386.4792\n", + "Raw spend: 118005.61349214235\n", + "After adstock: 118006.83571436457\n", + "After hill transform: 0.261760443529006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 960,693.50\n", + "Adstocked value: 960,693.83\n", + "Saturated value: 0.7405\n", + "Final response: 105826.8081\n", + "Raw spend: 960693.4990895148\n", + "After adstock: 960693.8324228482\n", + "After hill transform: 0.7405261851520513\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,359.72\n", + "Adstocked value: 60,360.05\n", + "Saturated value: 0.9292\n", + "Final response: 62419.1638\n", + "Raw spend: 60359.71752087427\n", + "After adstock: 60360.050854207606\n", + "After hill transform: 0.9291948853340923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 86,077.03\n", + "Adstocked value: 86,077.21\n", + "Saturated value: 0.9977\n", + "Final response: 27919.0532\n", + "Raw spend: 86077.03054051567\n", + "After adstock: 86077.2070111039\n", + "After hill transform: 0.997736514660794\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 118,005.61\n", + "Adstocked value: 118,006.84\n", + "Saturated value: 0.2618\n", + "Final response: 141386.4792\n", + "Raw spend: 118005.61349214235\n", + "After adstock: 118006.83571436457\n", + "After hill transform: 0.261760443529006\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 960,693.50\n", + "Adstocked value: 960,693.83\n", + "Saturated value: 0.7405\n", + "Final response: 105826.8081\n", + "Raw spend: 960693.4990895148\n", + "After adstock: 960693.8324228482\n", + "After hill transform: 0.7405261851520513\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 60,359.72\n", + "Adstocked value: 60,360.05\n", + "Saturated value: 0.9292\n", + "Final response: 62419.1638\n", + "Raw spend: 60359.71752085937\n", + "After adstock: 60360.050854192705\n", + "After hill transform: 0.9291948853340496\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 86,077.03\n", + "Adstocked value: 86,077.21\n", + "Saturated value: 0.9977\n", + "Final response: 27919.0532\n", + "Raw spend: 86077.03054053057\n", + "After adstock: 86077.20701111881\n", + "After hill transform: 0.9977365146607952\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 251,895.10\n", + "Adstocked value: 251,896.32\n", + "Saturated value: 0.7748\n", + "Final response: 418479.5514\n", + "Raw spend: 251895.09696933933\n", + "After adstock: 251896.31919156155\n", + "After hill transform: 0.7747656887705601\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 946,247.15\n", + "Adstocked value: 946,247.49\n", + "Saturated value: 0.7388\n", + "Final response: 105582.2818\n", + "Raw spend: 946247.1526139526\n", + "After adstock: 946247.485947286\n", + "After hill transform: 0.738815105293801\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 55,716.43\n", + "Adstocked value: 55,716.76\n", + "Saturated value: 0.9140\n", + "Final response: 61399.3750\n", + "Raw spend: 55716.43162804474\n", + "After adstock: 55716.764961378074\n", + "After hill transform: 0.9140139297585338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 70,856.76\n", + "Adstocked value: 70,856.93\n", + "Saturated value: 0.9961\n", + "Final response: 27873.8750\n", + "Raw spend: 70856.75555677603\n", + "After adstock: 70856.93202736427\n", + "After hill transform: 0.9961219925595881\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 251,895.10\n", + "Adstocked value: 251,896.32\n", + "Saturated value: 0.7748\n", + "Final response: 418479.5514\n", + "Raw spend: 251895.09696933933\n", + "After adstock: 251896.31919156155\n", + "After hill transform: 0.7747656887705601\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 946,247.15\n", + "Adstocked value: 946,247.49\n", + "Saturated value: 0.7388\n", + "Final response: 105582.2818\n", + "Raw spend: 946247.1526139526\n", + "After adstock: 946247.485947286\n", + "After hill transform: 0.738815105293801\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 55,716.43\n", + "Adstocked value: 55,716.76\n", + "Saturated value: 0.9140\n", + "Final response: 61399.3750\n", + "Raw spend: 55716.43162804474\n", + "After adstock: 55716.764961378074\n", + "After hill transform: 0.9140139297585338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 70,856.76\n", + "Adstocked value: 70,856.93\n", + "Saturated value: 0.9961\n", + "Final response: 27873.8750\n", + "Raw spend: 70856.75555677603\n", + "After adstock: 70856.93202736427\n", + "After hill transform: 0.9961219925595881\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 251,895.10\n", + "Adstocked value: 251,896.32\n", + "Saturated value: 0.7748\n", + "Final response: 418479.5514\n", + "Raw spend: 251895.09696935423\n", + "After adstock: 251896.31919157645\n", + "After hill transform: 0.774765688770591\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 946,247.15\n", + "Adstocked value: 946,247.49\n", + "Saturated value: 0.7388\n", + "Final response: 105582.2818\n", + "Raw spend: 946247.1526139526\n", + "After adstock: 946247.485947286\n", + "After hill transform: 0.738815105293801\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 55,716.43\n", + "Adstocked value: 55,716.76\n", + "Saturated value: 0.9140\n", + "Final response: 61399.3750\n", + "Raw spend: 55716.43162804474\n", + "After adstock: 55716.764961378074\n", + "After hill transform: 0.9140139297585338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 70,856.76\n", + "Adstocked value: 70,856.93\n", + "Saturated value: 0.9961\n", + "Final response: 27873.8750\n", + "Raw spend: 70856.75555677603\n", + "After adstock: 70856.93202736427\n", + "After hill transform: 0.9961219925595881\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 251,895.10\n", + "Adstocked value: 251,896.32\n", + "Saturated value: 0.7748\n", + "Final response: 418479.5514\n", + "Raw spend: 251895.09696933933\n", + "After adstock: 251896.31919156155\n", + "After hill transform: 0.7747656887705601\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 946,247.15\n", + "Adstocked value: 946,247.49\n", + "Saturated value: 0.7388\n", + "Final response: 105582.2818\n", + "Raw spend: 946247.1526139675\n", + "After adstock: 946247.4859473009\n", + "After hill transform: 0.7388151052938029\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 55,716.43\n", + "Adstocked value: 55,716.76\n", + "Saturated value: 0.9140\n", + "Final response: 61399.3750\n", + "Raw spend: 55716.43162804474\n", + "After adstock: 55716.764961378074\n", + "After hill transform: 0.9140139297585338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 70,856.76\n", + "Adstocked value: 70,856.93\n", + "Saturated value: 0.9961\n", + "Final response: 27873.8750\n", + "Raw spend: 70856.75555677603\n", + "After adstock: 70856.93202736427\n", + "After hill transform: 0.9961219925595881\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 251,895.10\n", + "Adstocked value: 251,896.32\n", + "Saturated value: 0.7748\n", + "Final response: 418479.5514\n", + "Raw spend: 251895.09696933933\n", + "After adstock: 251896.31919156155\n", + "After hill transform: 0.7747656887705601\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 946,247.15\n", + "Adstocked value: 946,247.49\n", + "Saturated value: 0.7388\n", + "Final response: 105582.2818\n", + "Raw spend: 946247.1526139526\n", + "After adstock: 946247.485947286\n", + "After hill transform: 0.738815105293801\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 55,716.43\n", + "Adstocked value: 55,716.76\n", + "Saturated value: 0.9140\n", + "Final response: 61399.3750\n", + "Raw spend: 55716.43162805964\n", + "After adstock: 55716.764961392975\n", + "After hill transform: 0.9140139297585891\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 70,856.76\n", + "Adstocked value: 70,856.93\n", + "Saturated value: 0.9961\n", + "Final response: 27873.8750\n", + "Raw spend: 70856.75555677603\n", + "After adstock: 70856.93202736427\n", + "After hill transform: 0.9961219925595881\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 251,895.10\n", + "Adstocked value: 251,896.32\n", + "Saturated value: 0.7748\n", + "Final response: 418479.5514\n", + "Raw spend: 251895.09696933933\n", + "After adstock: 251896.31919156155\n", + "After hill transform: 0.7747656887705601\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 946,247.15\n", + "Adstocked value: 946,247.49\n", + "Saturated value: 0.7388\n", + "Final response: 105582.2818\n", + "Raw spend: 946247.1526139526\n", + "After adstock: 946247.485947286\n", + "After hill transform: 0.738815105293801\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 55,716.43\n", + "Adstocked value: 55,716.76\n", + "Saturated value: 0.9140\n", + "Final response: 61399.3750\n", + "Raw spend: 55716.43162804474\n", + "After adstock: 55716.764961378074\n", + "After hill transform: 0.9140139297585338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 70,856.76\n", + "Adstocked value: 70,856.93\n", + "Saturated value: 0.9961\n", + "Final response: 27873.8750\n", + "Raw spend: 70856.75555679093\n", + "After adstock: 70856.93202737917\n", + "After hill transform: 0.9961219925595903\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 251,895.10\n", + "Adstocked value: 251,896.32\n", + "Saturated value: 0.7748\n", + "Final response: 418479.5514\n", + "Raw spend: 251895.09696933933\n", + "After adstock: 251896.31919156155\n", + "After hill transform: 0.7747656887705601\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 946,247.15\n", + "Adstocked value: 946,247.49\n", + "Saturated value: 0.7388\n", + "Final response: 105582.2818\n", + "Raw spend: 946247.1526139526\n", + "After adstock: 946247.485947286\n", + "After hill transform: 0.738815105293801\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 55,716.43\n", + "Adstocked value: 55,716.76\n", + "Saturated value: 0.9140\n", + "Final response: 61399.3750\n", + "Raw spend: 55716.43162804474\n", + "After adstock: 55716.764961378074\n", + "After hill transform: 0.9140139297585338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 70,856.76\n", + "Adstocked value: 70,856.93\n", + "Saturated value: 0.9961\n", + "Final response: 27873.8750\n", + "Raw spend: 70856.75555677603\n", + "After adstock: 70856.93202736427\n", + "After hill transform: 0.9961219925595881\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 251,895.10\n", + "Adstocked value: 251,896.32\n", + "Saturated value: 0.7748\n", + "Final response: 418479.5514\n", + "Raw spend: 251895.09696935423\n", + "After adstock: 251896.31919157645\n", + "After hill transform: 0.774765688770591\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 946,247.15\n", + "Adstocked value: 946,247.49\n", + "Saturated value: 0.7388\n", + "Final response: 105582.2818\n", + "Raw spend: 946247.1526139526\n", + "After adstock: 946247.485947286\n", + "After hill transform: 0.738815105293801\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 55,716.43\n", + "Adstocked value: 55,716.76\n", + "Saturated value: 0.9140\n", + "Final response: 61399.3750\n", + "Raw spend: 55716.43162804474\n", + "After adstock: 55716.764961378074\n", + "After hill transform: 0.9140139297585338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 70,856.76\n", + "Adstocked value: 70,856.93\n", + "Saturated value: 0.9961\n", + "Final response: 27873.8750\n", + "Raw spend: 70856.75555677603\n", + "After adstock: 70856.93202736427\n", + "After hill transform: 0.9961219925595881\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 251,895.10\n", + "Adstocked value: 251,896.32\n", + "Saturated value: 0.7748\n", + "Final response: 418479.5514\n", + "Raw spend: 251895.09696933933\n", + "After adstock: 251896.31919156155\n", + "After hill transform: 0.7747656887705601\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 946,247.15\n", + "Adstocked value: 946,247.49\n", + "Saturated value: 0.7388\n", + "Final response: 105582.2818\n", + "Raw spend: 946247.1526139675\n", + "After adstock: 946247.4859473009\n", + "After hill transform: 0.7388151052938029\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 55,716.43\n", + "Adstocked value: 55,716.76\n", + "Saturated value: 0.9140\n", + "Final response: 61399.3750\n", + "Raw spend: 55716.43162804474\n", + "After adstock: 55716.764961378074\n", + "After hill transform: 0.9140139297585338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 70,856.76\n", + "Adstocked value: 70,856.93\n", + "Saturated value: 0.9961\n", + "Final response: 27873.8750\n", + "Raw spend: 70856.75555677603\n", + "After adstock: 70856.93202736427\n", + "After hill transform: 0.9961219925595881\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 251,895.10\n", + "Adstocked value: 251,896.32\n", + "Saturated value: 0.7748\n", + "Final response: 418479.5514\n", + "Raw spend: 251895.09696933933\n", + "After adstock: 251896.31919156155\n", + "After hill transform: 0.7747656887705601\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 946,247.15\n", + "Adstocked value: 946,247.49\n", + "Saturated value: 0.7388\n", + "Final response: 105582.2818\n", + "Raw spend: 946247.1526139526\n", + "After adstock: 946247.485947286\n", + "After hill transform: 0.738815105293801\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 55,716.43\n", + "Adstocked value: 55,716.76\n", + "Saturated value: 0.9140\n", + "Final response: 61399.3750\n", + "Raw spend: 55716.43162805964\n", + "After adstock: 55716.764961392975\n", + "After hill transform: 0.9140139297585891\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 70,856.76\n", + "Adstocked value: 70,856.93\n", + "Saturated value: 0.9961\n", + "Final response: 27873.8750\n", + "Raw spend: 70856.75555677603\n", + "After adstock: 70856.93202736427\n", + "After hill transform: 0.9961219925595881\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 251,895.10\n", + "Adstocked value: 251,896.32\n", + "Saturated value: 0.7748\n", + "Final response: 418479.5514\n", + "Raw spend: 251895.09696933933\n", + "After adstock: 251896.31919156155\n", + "After hill transform: 0.7747656887705601\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 946,247.15\n", + "Adstocked value: 946,247.49\n", + "Saturated value: 0.7388\n", + "Final response: 105582.2818\n", + "Raw spend: 946247.1526139526\n", + "After adstock: 946247.485947286\n", + "After hill transform: 0.738815105293801\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 55,716.43\n", + "Adstocked value: 55,716.76\n", + "Saturated value: 0.9140\n", + "Final response: 61399.3750\n", + "Raw spend: 55716.43162804474\n", + "After adstock: 55716.764961378074\n", + "After hill transform: 0.9140139297585338\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 70,856.76\n", + "Adstocked value: 70,856.93\n", + "Saturated value: 0.9961\n", + "Final response: 27873.8750\n", + "Raw spend: 70856.75555679093\n", + "After adstock: 70856.93202737917\n", + "After hill transform: 0.9961219925595903\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 336,653.32\n", + "Adstocked value: 336,654.55\n", + "Saturated value: 0.8913\n", + "Final response: 481448.4947\n", + "Raw spend: 336653.3245042336\n", + "After adstock: 336654.54672645585\n", + "After hill transform: 0.8913452840512721\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 898,954.29\n", + "Adstocked value: 898,954.62\n", + "Saturated value: 0.7330\n", + "Final response: 104747.1331\n", + "Raw spend: 898954.2914480858\n", + "After adstock: 898954.6247814192\n", + "After hill transform: 0.7329711276966109\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,409.62\n", + "Adstocked value: 33,409.95\n", + "Saturated value: 0.7344\n", + "Final response: 49336.8056\n", + "Raw spend: 33409.616920894005\n", + "After adstock: 33409.95025422734\n", + "After hill transform: 0.7344460354320468\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 22,455.13\n", + "Adstocked value: 22,455.30\n", + "Saturated value: 0.9137\n", + "Final response: 25566.6426\n", + "Raw spend: 22455.12716814199\n", + "After adstock: 22455.303638730224\n", + "After hill transform: 0.9136689813183244\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 336,653.32\n", + "Adstocked value: 336,654.55\n", + "Saturated value: 0.8913\n", + "Final response: 481448.4947\n", + "Raw spend: 336653.3245042336\n", + "After adstock: 336654.54672645585\n", + "After hill transform: 0.8913452840512721\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 898,954.29\n", + "Adstocked value: 898,954.62\n", + "Saturated value: 0.7330\n", + "Final response: 104747.1331\n", + "Raw spend: 898954.2914480858\n", + "After adstock: 898954.6247814192\n", + "After hill transform: 0.7329711276966109\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,409.62\n", + "Adstocked value: 33,409.95\n", + "Saturated value: 0.7344\n", + "Final response: 49336.8056\n", + "Raw spend: 33409.616920894005\n", + "After adstock: 33409.95025422734\n", + "After hill transform: 0.7344460354320468\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 22,455.13\n", + "Adstocked value: 22,455.30\n", + "Saturated value: 0.9137\n", + "Final response: 25566.6426\n", + "Raw spend: 22455.12716814199\n", + "After adstock: 22455.303638730224\n", + "After hill transform: 0.9136689813183244\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 336,653.32\n", + "Adstocked value: 336,654.55\n", + "Saturated value: 0.8913\n", + "Final response: 481448.4947\n", + "Raw spend: 336653.3245042485\n", + "After adstock: 336654.54672647075\n", + "After hill transform: 0.891345284051285\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 898,954.29\n", + "Adstocked value: 898,954.62\n", + "Saturated value: 0.7330\n", + "Final response: 104747.1331\n", + "Raw spend: 898954.2914480858\n", + "After adstock: 898954.6247814192\n", + "After hill transform: 0.7329711276966109\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,409.62\n", + "Adstocked value: 33,409.95\n", + "Saturated value: 0.7344\n", + "Final response: 49336.8056\n", + "Raw spend: 33409.616920894005\n", + "After adstock: 33409.95025422734\n", + "After hill transform: 0.7344460354320468\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 22,455.13\n", + "Adstocked value: 22,455.30\n", + "Saturated value: 0.9137\n", + "Final response: 25566.6426\n", + "Raw spend: 22455.12716814199\n", + "After adstock: 22455.303638730224\n", + "After hill transform: 0.9136689813183244\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 336,653.32\n", + "Adstocked value: 336,654.55\n", + "Saturated value: 0.8913\n", + "Final response: 481448.4947\n", + "Raw spend: 336653.3245042336\n", + "After adstock: 336654.54672645585\n", + "After hill transform: 0.8913452840512721\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 898,954.29\n", + "Adstocked value: 898,954.62\n", + "Saturated value: 0.7330\n", + "Final response: 104747.1331\n", + "Raw spend: 898954.2914481007\n", + "After adstock: 898954.6247814341\n", + "After hill transform: 0.7329711276966128\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,409.62\n", + "Adstocked value: 33,409.95\n", + "Saturated value: 0.7344\n", + "Final response: 49336.8056\n", + "Raw spend: 33409.616920894005\n", + "After adstock: 33409.95025422734\n", + "After hill transform: 0.7344460354320468\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 22,455.13\n", + "Adstocked value: 22,455.30\n", + "Saturated value: 0.9137\n", + "Final response: 25566.6426\n", + "Raw spend: 22455.12716814199\n", + "After adstock: 22455.303638730224\n", + "After hill transform: 0.9136689813183244\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 336,653.32\n", + "Adstocked value: 336,654.55\n", + "Saturated value: 0.8913\n", + "Final response: 481448.4947\n", + "Raw spend: 336653.3245042336\n", + "After adstock: 336654.54672645585\n", + "After hill transform: 0.8913452840512721\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 898,954.29\n", + "Adstocked value: 898,954.62\n", + "Saturated value: 0.7330\n", + "Final response: 104747.1331\n", + "Raw spend: 898954.2914480858\n", + "After adstock: 898954.6247814192\n", + "After hill transform: 0.7329711276966109\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,409.62\n", + "Adstocked value: 33,409.95\n", + "Saturated value: 0.7344\n", + "Final response: 49336.8056\n", + "Raw spend: 33409.616920908906\n", + "After adstock: 33409.95025424224\n", + "After hill transform: 0.7344460354322757\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 22,455.13\n", + "Adstocked value: 22,455.30\n", + "Saturated value: 0.9137\n", + "Final response: 25566.6426\n", + "Raw spend: 22455.12716814199\n", + "After adstock: 22455.303638730224\n", + "After hill transform: 0.9136689813183244\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 336,653.32\n", + "Adstocked value: 336,654.55\n", + "Saturated value: 0.8913\n", + "Final response: 481448.4947\n", + "Raw spend: 336653.3245042336\n", + "After adstock: 336654.54672645585\n", + "After hill transform: 0.8913452840512721\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 898,954.29\n", + "Adstocked value: 898,954.62\n", + "Saturated value: 0.7330\n", + "Final response: 104747.1331\n", + "Raw spend: 898954.2914480858\n", + "After adstock: 898954.6247814192\n", + "After hill transform: 0.7329711276966109\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,409.62\n", + "Adstocked value: 33,409.95\n", + "Saturated value: 0.7344\n", + "Final response: 49336.8056\n", + "Raw spend: 33409.616920894005\n", + "After adstock: 33409.95025422734\n", + "After hill transform: 0.7344460354320468\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 22,455.13\n", + "Adstocked value: 22,455.30\n", + "Saturated value: 0.9137\n", + "Final response: 25566.6426\n", + "Raw spend: 22455.12716815689\n", + "After adstock: 22455.303638745125\n", + "After hill transform: 0.9136689813184696\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 336,653.32\n", + "Adstocked value: 336,654.55\n", + "Saturated value: 0.8913\n", + "Final response: 481448.4947\n", + "Raw spend: 336653.3245042336\n", + "After adstock: 336654.54672645585\n", + "After hill transform: 0.8913452840512721\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 898,954.29\n", + "Adstocked value: 898,954.62\n", + "Saturated value: 0.7330\n", + "Final response: 104747.1331\n", + "Raw spend: 898954.2914480858\n", + "After adstock: 898954.6247814192\n", + "After hill transform: 0.7329711276966109\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,409.62\n", + "Adstocked value: 33,409.95\n", + "Saturated value: 0.7344\n", + "Final response: 49336.8056\n", + "Raw spend: 33409.616920894005\n", + "After adstock: 33409.95025422734\n", + "After hill transform: 0.7344460354320468\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 22,455.13\n", + "Adstocked value: 22,455.30\n", + "Saturated value: 0.9137\n", + "Final response: 25566.6426\n", + "Raw spend: 22455.12716814199\n", + "After adstock: 22455.303638730224\n", + "After hill transform: 0.9136689813183244\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 336,653.32\n", + "Adstocked value: 336,654.55\n", + "Saturated value: 0.8913\n", + "Final response: 481448.4947\n", + "Raw spend: 336653.3245042485\n", + "After adstock: 336654.54672647075\n", + "After hill transform: 0.891345284051285\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 898,954.29\n", + "Adstocked value: 898,954.62\n", + "Saturated value: 0.7330\n", + "Final response: 104747.1331\n", + "Raw spend: 898954.2914480858\n", + "After adstock: 898954.6247814192\n", + "After hill transform: 0.7329711276966109\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,409.62\n", + "Adstocked value: 33,409.95\n", + "Saturated value: 0.7344\n", + "Final response: 49336.8056\n", + "Raw spend: 33409.616920894005\n", + "After adstock: 33409.95025422734\n", + "After hill transform: 0.7344460354320468\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 22,455.13\n", + "Adstocked value: 22,455.30\n", + "Saturated value: 0.9137\n", + "Final response: 25566.6426\n", + "Raw spend: 22455.12716814199\n", + "After adstock: 22455.303638730224\n", + "After hill transform: 0.9136689813183244\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 336,653.32\n", + "Adstocked value: 336,654.55\n", + "Saturated value: 0.8913\n", + "Final response: 481448.4947\n", + "Raw spend: 336653.3245042336\n", + "After adstock: 336654.54672645585\n", + "After hill transform: 0.8913452840512721\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 898,954.29\n", + "Adstocked value: 898,954.62\n", + "Saturated value: 0.7330\n", + "Final response: 104747.1331\n", + "Raw spend: 898954.2914481007\n", + "After adstock: 898954.6247814341\n", + "After hill transform: 0.7329711276966128\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,409.62\n", + "Adstocked value: 33,409.95\n", + "Saturated value: 0.7344\n", + "Final response: 49336.8056\n", + "Raw spend: 33409.616920894005\n", + "After adstock: 33409.95025422734\n", + "After hill transform: 0.7344460354320468\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 22,455.13\n", + "Adstocked value: 22,455.30\n", + "Saturated value: 0.9137\n", + "Final response: 25566.6426\n", + "Raw spend: 22455.12716814199\n", + "After adstock: 22455.303638730224\n", + "After hill transform: 0.9136689813183244\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 336,653.32\n", + "Adstocked value: 336,654.55\n", + "Saturated value: 0.8913\n", + "Final response: 481448.4947\n", + "Raw spend: 336653.3245042336\n", + "After adstock: 336654.54672645585\n", + "After hill transform: 0.8913452840512721\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 898,954.29\n", + "Adstocked value: 898,954.62\n", + "Saturated value: 0.7330\n", + "Final response: 104747.1331\n", + "Raw spend: 898954.2914480858\n", + "After adstock: 898954.6247814192\n", + "After hill transform: 0.7329711276966109\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,409.62\n", + "Adstocked value: 33,409.95\n", + "Saturated value: 0.7344\n", + "Final response: 49336.8056\n", + "Raw spend: 33409.616920908906\n", + "After adstock: 33409.95025424224\n", + "After hill transform: 0.7344460354322757\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 22,455.13\n", + "Adstocked value: 22,455.30\n", + "Saturated value: 0.9137\n", + "Final response: 25566.6426\n", + "Raw spend: 22455.12716814199\n", + "After adstock: 22455.303638730224\n", + "After hill transform: 0.9136689813183244\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 336,653.32\n", + "Adstocked value: 336,654.55\n", + "Saturated value: 0.8913\n", + "Final response: 481448.4947\n", + "Raw spend: 336653.3245042336\n", + "After adstock: 336654.54672645585\n", + "After hill transform: 0.8913452840512721\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 898,954.29\n", + "Adstocked value: 898,954.62\n", + "Saturated value: 0.7330\n", + "Final response: 104747.1331\n", + "Raw spend: 898954.2914480858\n", + "After adstock: 898954.6247814192\n", + "After hill transform: 0.7329711276966109\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 33,409.62\n", + "Adstocked value: 33,409.95\n", + "Saturated value: 0.7344\n", + "Final response: 49336.8056\n", + "Raw spend: 33409.616920894005\n", + "After adstock: 33409.95025422734\n", + "After hill transform: 0.7344460354320468\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 22,455.13\n", + "Adstocked value: 22,455.30\n", + "Saturated value: 0.9137\n", + "Final response: 25566.6426\n", + "Raw spend: 22455.12716815689\n", + "After adstock: 22455.303638745125\n", + "After hill transform: 0.9136689813184696\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 368,463.64\n", + "Adstocked value: 368,464.86\n", + "Saturated value: 0.9149\n", + "Final response: 494176.6269\n", + "Raw spend: 368463.64008843224\n", + "After adstock: 368464.8623106545\n", + "After hill transform: 0.914909924380922\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 852,703.34\n", + "Adstocked value: 852,703.68\n", + "Saturated value: 0.7269\n", + "Final response: 103874.4346\n", + "Raw spend: 852703.342424789\n", + "After adstock: 852703.6757581224\n", + "After hill transform: 0.7268643946583476\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 56,350.23\n", + "Adstocked value: 56,350.56\n", + "Saturated value: 0.9163\n", + "Final response: 61554.6582\n", + "Raw spend: 56350.23114545616\n", + "After adstock: 56350.56447878949\n", + "After hill transform: 0.9163255331369752\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 368,463.64\n", + "Adstocked value: 368,464.86\n", + "Saturated value: 0.9149\n", + "Final response: 494176.6269\n", + "Raw spend: 368463.64008843224\n", + "After adstock: 368464.8623106545\n", + "After hill transform: 0.914909924380922\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 852,703.34\n", + "Adstocked value: 852,703.68\n", + "Saturated value: 0.7269\n", + "Final response: 103874.4346\n", + "Raw spend: 852703.342424789\n", + "After adstock: 852703.6757581224\n", + "After hill transform: 0.7268643946583476\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 56,350.23\n", + "Adstocked value: 56,350.56\n", + "Saturated value: 0.9163\n", + "Final response: 61554.6582\n", + "Raw spend: 56350.23114545616\n", + "After adstock: 56350.56447878949\n", + "After hill transform: 0.9163255331369752\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 368,463.64\n", + "Adstocked value: 368,464.86\n", + "Saturated value: 0.9149\n", + "Final response: 494176.6269\n", + "Raw spend: 368463.64008844714\n", + "After adstock: 368464.8623106694\n", + "After hill transform: 0.9149099243809314\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 852,703.34\n", + "Adstocked value: 852,703.68\n", + "Saturated value: 0.7269\n", + "Final response: 103874.4346\n", + "Raw spend: 852703.342424789\n", + "After adstock: 852703.6757581224\n", + "After hill transform: 0.7268643946583476\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 56,350.23\n", + "Adstocked value: 56,350.56\n", + "Saturated value: 0.9163\n", + "Final response: 61554.6582\n", + "Raw spend: 56350.23114545616\n", + "After adstock: 56350.56447878949\n", + "After hill transform: 0.9163255331369752\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 368,463.64\n", + "Adstocked value: 368,464.86\n", + "Saturated value: 0.9149\n", + "Final response: 494176.6269\n", + "Raw spend: 368463.64008843224\n", + "After adstock: 368464.8623106545\n", + "After hill transform: 0.914909924380922\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 852,703.34\n", + "Adstocked value: 852,703.68\n", + "Saturated value: 0.7269\n", + "Final response: 103874.4346\n", + "Raw spend: 852703.3424248039\n", + "After adstock: 852703.6757581373\n", + "After hill transform: 0.7268643946583496\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 56,350.23\n", + "Adstocked value: 56,350.56\n", + "Saturated value: 0.9163\n", + "Final response: 61554.6582\n", + "Raw spend: 56350.23114545616\n", + "After adstock: 56350.56447878949\n", + "After hill transform: 0.9163255331369752\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 368,463.64\n", + "Adstocked value: 368,464.86\n", + "Saturated value: 0.9149\n", + "Final response: 494176.6269\n", + "Raw spend: 368463.64008843224\n", + "After adstock: 368464.8623106545\n", + "After hill transform: 0.914909924380922\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 852,703.34\n", + "Adstocked value: 852,703.68\n", + "Saturated value: 0.7269\n", + "Final response: 103874.4346\n", + "Raw spend: 852703.342424789\n", + "After adstock: 852703.6757581224\n", + "After hill transform: 0.7268643946583476\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 56,350.23\n", + "Adstocked value: 56,350.56\n", + "Saturated value: 0.9163\n", + "Final response: 61554.6582\n", + "Raw spend: 56350.23114547106\n", + "After adstock: 56350.564478804394\n", + "After hill transform: 0.9163255331370285\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 368,463.64\n", + "Adstocked value: 368,464.86\n", + "Saturated value: 0.9149\n", + "Final response: 494176.6269\n", + "Raw spend: 368463.64008843224\n", + "After adstock: 368464.8623106545\n", + "After hill transform: 0.914909924380922\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 852,703.34\n", + "Adstocked value: 852,703.68\n", + "Saturated value: 0.7269\n", + "Final response: 103874.4346\n", + "Raw spend: 852703.342424789\n", + "After adstock: 852703.6757581224\n", + "After hill transform: 0.7268643946583476\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 56,350.23\n", + "Adstocked value: 56,350.56\n", + "Saturated value: 0.9163\n", + "Final response: 61554.6582\n", + "Raw spend: 56350.23114545616\n", + "After adstock: 56350.56447878949\n", + "After hill transform: 0.9163255331369752\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 368,463.64\n", + "Adstocked value: 368,464.86\n", + "Saturated value: 0.9149\n", + "Final response: 494176.6269\n", + "Raw spend: 368463.64008843224\n", + "After adstock: 368464.8623106545\n", + "After hill transform: 0.914909924380922\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 852,703.34\n", + "Adstocked value: 852,703.68\n", + "Saturated value: 0.7269\n", + "Final response: 103874.4346\n", + "Raw spend: 852703.342424789\n", + "After adstock: 852703.6757581224\n", + "After hill transform: 0.7268643946583476\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 56,350.23\n", + "Adstocked value: 56,350.56\n", + "Saturated value: 0.9163\n", + "Final response: 61554.6582\n", + "Raw spend: 56350.23114545616\n", + "After adstock: 56350.56447878949\n", + "After hill transform: 0.9163255331369752\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 368,463.64\n", + "Adstocked value: 368,464.86\n", + "Saturated value: 0.9149\n", + "Final response: 494176.6269\n", + "Raw spend: 368463.64008844714\n", + "After adstock: 368464.8623106694\n", + "After hill transform: 0.9149099243809314\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 852,703.34\n", + "Adstocked value: 852,703.68\n", + "Saturated value: 0.7269\n", + "Final response: 103874.4346\n", + "Raw spend: 852703.342424789\n", + "After adstock: 852703.6757581224\n", + "After hill transform: 0.7268643946583476\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 56,350.23\n", + "Adstocked value: 56,350.56\n", + "Saturated value: 0.9163\n", + "Final response: 61554.6582\n", + "Raw spend: 56350.23114545616\n", + "After adstock: 56350.56447878949\n", + "After hill transform: 0.9163255331369752\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 368,463.64\n", + "Adstocked value: 368,464.86\n", + "Saturated value: 0.9149\n", + "Final response: 494176.6269\n", + "Raw spend: 368463.64008843224\n", + "After adstock: 368464.8623106545\n", + "After hill transform: 0.914909924380922\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 852,703.34\n", + "Adstocked value: 852,703.68\n", + "Saturated value: 0.7269\n", + "Final response: 103874.4346\n", + "Raw spend: 852703.3424248039\n", + "After adstock: 852703.6757581373\n", + "After hill transform: 0.7268643946583496\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 56,350.23\n", + "Adstocked value: 56,350.56\n", + "Saturated value: 0.9163\n", + "Final response: 61554.6582\n", + "Raw spend: 56350.23114545616\n", + "After adstock: 56350.56447878949\n", + "After hill transform: 0.9163255331369752\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 368,463.64\n", + "Adstocked value: 368,464.86\n", + "Saturated value: 0.9149\n", + "Final response: 494176.6269\n", + "Raw spend: 368463.64008843224\n", + "After adstock: 368464.8623106545\n", + "After hill transform: 0.914909924380922\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 852,703.34\n", + "Adstocked value: 852,703.68\n", + "Saturated value: 0.7269\n", + "Final response: 103874.4346\n", + "Raw spend: 852703.342424789\n", + "After adstock: 852703.6757581224\n", + "After hill transform: 0.7268643946583476\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 56,350.23\n", + "Adstocked value: 56,350.56\n", + "Saturated value: 0.9163\n", + "Final response: 61554.6582\n", + "Raw spend: 56350.23114547106\n", + "After adstock: 56350.564478804394\n", + "After hill transform: 0.9163255331370285\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 368,463.64\n", + "Adstocked value: 368,464.86\n", + "Saturated value: 0.9149\n", + "Final response: 494176.6269\n", + "Raw spend: 368463.64008843224\n", + "After adstock: 368464.8623106545\n", + "After hill transform: 0.914909924380922\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 852,703.34\n", + "Adstocked value: 852,703.68\n", + "Saturated value: 0.7269\n", + "Final response: 103874.4346\n", + "Raw spend: 852703.342424789\n", + "After adstock: 852703.6757581224\n", + "After hill transform: 0.7268643946583476\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 56,350.23\n", + "Adstocked value: 56,350.56\n", + "Saturated value: 0.9163\n", + "Final response: 61554.6582\n", + "Raw spend: 56350.23114545616\n", + "After adstock: 56350.56447878949\n", + "After hill transform: 0.9163255331369752\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,077.33\n", + "Adstocked value: 387,078.55\n", + "Saturated value: 0.9257\n", + "Final response: 500017.9687\n", + "Raw spend: 387077.3302567545\n", + "After adstock: 387078.5524789767\n", + "After hill transform: 0.9257244820903656\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 780,396.89\n", + "Adstocked value: 780,397.22\n", + "Saturated value: 0.7164\n", + "Final response: 102382.7820\n", + "Raw spend: 780396.8850960564\n", + "After adstock: 780397.2184293898\n", + "After hill transform: 0.7164265120020064\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,125.39\n", + "Adstocked value: 58,125.72\n", + "Saturated value: 0.9224\n", + "Final response: 61961.1643\n", + "Raw spend: 58125.38961987863\n", + "After adstock: 58125.72295321197\n", + "After hill transform: 0.9223769345393124\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.9633448976499106e-08\n", + "After adstock: 0.1764706078687431\n", + "After hill transform: 7.200745329394934e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,077.33\n", + "Adstocked value: 387,078.55\n", + "Saturated value: 0.9257\n", + "Final response: 500017.9687\n", + "Raw spend: 387077.3302567545\n", + "After adstock: 387078.5524789767\n", + "After hill transform: 0.9257244820903656\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 780,396.89\n", + "Adstocked value: 780,397.22\n", + "Saturated value: 0.7164\n", + "Final response: 102382.7820\n", + "Raw spend: 780396.8850960564\n", + "After adstock: 780397.2184293898\n", + "After hill transform: 0.7164265120020064\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,125.39\n", + "Adstocked value: 58,125.72\n", + "Saturated value: 0.9224\n", + "Final response: 61961.1643\n", + "Raw spend: 58125.38961987863\n", + "After adstock: 58125.72295321197\n", + "After hill transform: 0.9223769345393124\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.9633448976499106e-08\n", + "After adstock: 0.1764706078687431\n", + "After hill transform: 7.200745329394934e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,077.33\n", + "Adstocked value: 387,078.55\n", + "Saturated value: 0.9257\n", + "Final response: 500017.9687\n", + "Raw spend: 387077.3302567694\n", + "After adstock: 387078.5524789916\n", + "After hill transform: 0.9257244820903735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 780,396.89\n", + "Adstocked value: 780,397.22\n", + "Saturated value: 0.7164\n", + "Final response: 102382.7820\n", + "Raw spend: 780396.8850960564\n", + "After adstock: 780397.2184293898\n", + "After hill transform: 0.7164265120020064\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,125.39\n", + "Adstocked value: 58,125.72\n", + "Saturated value: 0.9224\n", + "Final response: 61961.1643\n", + "Raw spend: 58125.38961987863\n", + "After adstock: 58125.72295321197\n", + "After hill transform: 0.9223769345393124\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.9633448976499106e-08\n", + "After adstock: 0.1764706078687431\n", + "After hill transform: 7.200745329394934e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,077.33\n", + "Adstocked value: 387,078.55\n", + "Saturated value: 0.9257\n", + "Final response: 500017.9687\n", + "Raw spend: 387077.3302567545\n", + "After adstock: 387078.5524789767\n", + "After hill transform: 0.9257244820903656\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 780,396.89\n", + "Adstocked value: 780,397.22\n", + "Saturated value: 0.7164\n", + "Final response: 102382.7820\n", + "Raw spend: 780396.8850960713\n", + "After adstock: 780397.2184294047\n", + "After hill transform: 0.7164265120020087\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,125.39\n", + "Adstocked value: 58,125.72\n", + "Saturated value: 0.9224\n", + "Final response: 61961.1643\n", + "Raw spend: 58125.38961987863\n", + "After adstock: 58125.72295321197\n", + "After hill transform: 0.9223769345393124\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.9633448976499106e-08\n", + "After adstock: 0.1764706078687431\n", + "After hill transform: 7.200745329394934e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,077.33\n", + "Adstocked value: 387,078.55\n", + "Saturated value: 0.9257\n", + "Final response: 500017.9687\n", + "Raw spend: 387077.3302567545\n", + "After adstock: 387078.5524789767\n", + "After hill transform: 0.9257244820903656\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 780,396.89\n", + "Adstocked value: 780,397.22\n", + "Saturated value: 0.7164\n", + "Final response: 102382.7820\n", + "Raw spend: 780396.8850960564\n", + "After adstock: 780397.2184293898\n", + "After hill transform: 0.7164265120020064\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,125.39\n", + "Adstocked value: 58,125.72\n", + "Saturated value: 0.9224\n", + "Final response: 61961.1643\n", + "Raw spend: 58125.38961989353\n", + "After adstock: 58125.72295322687\n", + "After hill transform: 0.9223769345393606\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.9633448976499106e-08\n", + "After adstock: 0.1764706078687431\n", + "After hill transform: 7.200745329394934e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,077.33\n", + "Adstocked value: 387,078.55\n", + "Saturated value: 0.9257\n", + "Final response: 500017.9687\n", + "Raw spend: 387077.3302567545\n", + "After adstock: 387078.5524789767\n", + "After hill transform: 0.9257244820903656\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 780,396.89\n", + "Adstocked value: 780,397.22\n", + "Saturated value: 0.7164\n", + "Final response: 102382.7820\n", + "Raw spend: 780396.8850960564\n", + "After adstock: 780397.2184293898\n", + "After hill transform: 0.7164265120020064\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,125.39\n", + "Adstocked value: 58,125.72\n", + "Saturated value: 0.9224\n", + "Final response: 61961.1643\n", + "Raw spend: 58125.38961987863\n", + "After adstock: 58125.72295321197\n", + "After hill transform: 0.9223769345393124\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.453461017034676e-08\n", + "After adstock: 0.1764706227699043\n", + "After hill transform: 7.200747016899395e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,077.33\n", + "Adstocked value: 387,078.55\n", + "Saturated value: 0.9257\n", + "Final response: 500017.9687\n", + "Raw spend: 387077.3302567545\n", + "After adstock: 387078.5524789767\n", + "After hill transform: 0.9257244820903656\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 780,396.89\n", + "Adstocked value: 780,397.22\n", + "Saturated value: 0.7164\n", + "Final response: 102382.7820\n", + "Raw spend: 780396.8850960564\n", + "After adstock: 780397.2184293898\n", + "After hill transform: 0.7164265120020064\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,125.39\n", + "Adstocked value: 58,125.72\n", + "Saturated value: 0.9224\n", + "Final response: 61961.1643\n", + "Raw spend: 58125.38961987863\n", + "After adstock: 58125.72295321197\n", + "After hill transform: 0.9223769345393124\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.9633448976499106e-08\n", + "After adstock: 0.1764706078687431\n", + "After hill transform: 7.200745329394934e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,077.33\n", + "Adstocked value: 387,078.55\n", + "Saturated value: 0.9257\n", + "Final response: 500017.9687\n", + "Raw spend: 387077.3302567694\n", + "After adstock: 387078.5524789916\n", + "After hill transform: 0.9257244820903735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 780,396.89\n", + "Adstocked value: 780,397.22\n", + "Saturated value: 0.7164\n", + "Final response: 102382.7820\n", + "Raw spend: 780396.8850960564\n", + "After adstock: 780397.2184293898\n", + "After hill transform: 0.7164265120020064\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,125.39\n", + "Adstocked value: 58,125.72\n", + "Saturated value: 0.9224\n", + "Final response: 61961.1643\n", + "Raw spend: 58125.38961987863\n", + "After adstock: 58125.72295321197\n", + "After hill transform: 0.9223769345393124\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.9633448976499106e-08\n", + "After adstock: 0.1764706078687431\n", + "After hill transform: 7.200745329394934e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,077.33\n", + "Adstocked value: 387,078.55\n", + "Saturated value: 0.9257\n", + "Final response: 500017.9687\n", + "Raw spend: 387077.3302567545\n", + "After adstock: 387078.5524789767\n", + "After hill transform: 0.9257244820903656\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 780,396.89\n", + "Adstocked value: 780,397.22\n", + "Saturated value: 0.7164\n", + "Final response: 102382.7820\n", + "Raw spend: 780396.8850960713\n", + "After adstock: 780397.2184294047\n", + "After hill transform: 0.7164265120020087\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,125.39\n", + "Adstocked value: 58,125.72\n", + "Saturated value: 0.9224\n", + "Final response: 61961.1643\n", + "Raw spend: 58125.38961987863\n", + "After adstock: 58125.72295321197\n", + "After hill transform: 0.9223769345393124\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.9633448976499106e-08\n", + "After adstock: 0.1764706078687431\n", + "After hill transform: 7.200745329394934e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,077.33\n", + "Adstocked value: 387,078.55\n", + "Saturated value: 0.9257\n", + "Final response: 500017.9687\n", + "Raw spend: 387077.3302567545\n", + "After adstock: 387078.5524789767\n", + "After hill transform: 0.9257244820903656\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 780,396.89\n", + "Adstocked value: 780,397.22\n", + "Saturated value: 0.7164\n", + "Final response: 102382.7820\n", + "Raw spend: 780396.8850960564\n", + "After adstock: 780397.2184293898\n", + "After hill transform: 0.7164265120020064\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,125.39\n", + "Adstocked value: 58,125.72\n", + "Saturated value: 0.9224\n", + "Final response: 61961.1643\n", + "Raw spend: 58125.38961989353\n", + "After adstock: 58125.72295322687\n", + "After hill transform: 0.9223769345393606\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.9633448976499106e-08\n", + "After adstock: 0.1764706078687431\n", + "After hill transform: 7.200745329394934e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,077.33\n", + "Adstocked value: 387,078.55\n", + "Saturated value: 0.9257\n", + "Final response: 500017.9687\n", + "Raw spend: 387077.3302567545\n", + "After adstock: 387078.5524789767\n", + "After hill transform: 0.9257244820903656\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 780,396.89\n", + "Adstocked value: 780,397.22\n", + "Saturated value: 0.7164\n", + "Final response: 102382.7820\n", + "Raw spend: 780396.8850960564\n", + "After adstock: 780397.2184293898\n", + "After hill transform: 0.7164265120020064\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,125.39\n", + "Adstocked value: 58,125.72\n", + "Saturated value: 0.9224\n", + "Final response: 61961.1643\n", + "Raw spend: 58125.38961987863\n", + "After adstock: 58125.72295321197\n", + "After hill transform: 0.9223769345393124\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.453461017034676e-08\n", + "After adstock: 0.1764706227699043\n", + "After hill transform: 7.200747016899395e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,077.78\n", + "Adstocked value: 387,079.00\n", + "Saturated value: 0.9257\n", + "Final response: 500018.0977\n", + "Raw spend: 387077.77867317956\n", + "After adstock: 387079.0008954018\n", + "After hill transform: 0.9257247207834557\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 780,396.22\n", + "Adstocked value: 780,396.56\n", + "Saturated value: 0.7164\n", + "Final response: 102382.7676\n", + "Raw spend: 780396.2241680394\n", + "After adstock: 780396.5575013728\n", + "After hill transform: 0.716426411093701\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,125.47\n", + "Adstocked value: 58,125.81\n", + "Saturated value: 0.9224\n", + "Final response: 61961.1829\n", + "Raw spend: 58125.474831371\n", + "After adstock: 58125.80816470434\n", + "After hill transform: 0.9223772108552535\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,077.78\n", + "Adstocked value: 387,079.00\n", + "Saturated value: 0.9257\n", + "Final response: 500018.0977\n", + "Raw spend: 387077.77867317956\n", + "After adstock: 387079.0008954018\n", + "After hill transform: 0.9257247207834557\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 780,396.22\n", + "Adstocked value: 780,396.56\n", + "Saturated value: 0.7164\n", + "Final response: 102382.7676\n", + "Raw spend: 780396.2241680394\n", + "After adstock: 780396.5575013728\n", + "After hill transform: 0.716426411093701\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,125.47\n", + "Adstocked value: 58,125.81\n", + "Saturated value: 0.9224\n", + "Final response: 61961.1829\n", + "Raw spend: 58125.474831371\n", + "After adstock: 58125.80816470434\n", + "After hill transform: 0.9223772108552535\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,077.78\n", + "Adstocked value: 387,079.00\n", + "Saturated value: 0.9257\n", + "Final response: 500018.0977\n", + "Raw spend: 387077.77867319447\n", + "After adstock: 387079.0008954167\n", + "After hill transform: 0.9257247207834637\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 780,396.22\n", + "Adstocked value: 780,396.56\n", + "Saturated value: 0.7164\n", + "Final response: 102382.7676\n", + "Raw spend: 780396.2241680394\n", + "After adstock: 780396.5575013728\n", + "After hill transform: 0.716426411093701\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,125.47\n", + "Adstocked value: 58,125.81\n", + "Saturated value: 0.9224\n", + "Final response: 61961.1829\n", + "Raw spend: 58125.474831371\n", + "After adstock: 58125.80816470434\n", + "After hill transform: 0.9223772108552535\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,077.78\n", + "Adstocked value: 387,079.00\n", + "Saturated value: 0.9257\n", + "Final response: 500018.0977\n", + "Raw spend: 387077.77867317956\n", + "After adstock: 387079.0008954018\n", + "After hill transform: 0.9257247207834557\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 780,396.22\n", + "Adstocked value: 780,396.56\n", + "Saturated value: 0.7164\n", + "Final response: 102382.7676\n", + "Raw spend: 780396.2241680543\n", + "After adstock: 780396.5575013877\n", + "After hill transform: 0.7164264110937032\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,125.47\n", + "Adstocked value: 58,125.81\n", + "Saturated value: 0.9224\n", + "Final response: 61961.1829\n", + "Raw spend: 58125.474831371\n", + "After adstock: 58125.80816470434\n", + "After hill transform: 0.9223772108552535\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,077.78\n", + "Adstocked value: 387,079.00\n", + "Saturated value: 0.9257\n", + "Final response: 500018.0977\n", + "Raw spend: 387077.77867317956\n", + "After adstock: 387079.0008954018\n", + "After hill transform: 0.9257247207834557\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 780,396.22\n", + "Adstocked value: 780,396.56\n", + "Saturated value: 0.7164\n", + "Final response: 102382.7676\n", + "Raw spend: 780396.2241680394\n", + "After adstock: 780396.5575013728\n", + "After hill transform: 0.716426411093701\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,125.47\n", + "Adstocked value: 58,125.81\n", + "Saturated value: 0.9224\n", + "Final response: 61961.1829\n", + "Raw spend: 58125.4748313859\n", + "After adstock: 58125.80816471924\n", + "After hill transform: 0.9223772108553018\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,077.78\n", + "Adstocked value: 387,079.00\n", + "Saturated value: 0.9257\n", + "Final response: 500018.0977\n", + "Raw spend: 387077.77867317956\n", + "After adstock: 387079.0008954018\n", + "After hill transform: 0.9257247207834557\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 780,396.22\n", + "Adstocked value: 780,396.56\n", + "Saturated value: 0.7164\n", + "Final response: 102382.7676\n", + "Raw spend: 780396.2241680394\n", + "After adstock: 780396.5575013728\n", + "After hill transform: 0.716426411093701\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,125.47\n", + "Adstocked value: 58,125.81\n", + "Saturated value: 0.9224\n", + "Final response: 61961.1829\n", + "Raw spend: 58125.474831371\n", + "After adstock: 58125.80816470434\n", + "After hill transform: 0.9223772108552535\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,077.78\n", + "Adstocked value: 387,079.00\n", + "Saturated value: 0.9257\n", + "Final response: 500018.0977\n", + "Raw spend: 387077.77867317956\n", + "After adstock: 387079.0008954018\n", + "After hill transform: 0.9257247207834557\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 780,396.22\n", + "Adstocked value: 780,396.56\n", + "Saturated value: 0.7164\n", + "Final response: 102382.7676\n", + "Raw spend: 780396.2241680394\n", + "After adstock: 780396.5575013728\n", + "After hill transform: 0.716426411093701\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,125.47\n", + "Adstocked value: 58,125.81\n", + "Saturated value: 0.9224\n", + "Final response: 61961.1829\n", + "Raw spend: 58125.474831371\n", + "After adstock: 58125.80816470434\n", + "After hill transform: 0.9223772108552535\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,077.78\n", + "Adstocked value: 387,079.00\n", + "Saturated value: 0.9257\n", + "Final response: 500018.0977\n", + "Raw spend: 387077.77867319447\n", + "After adstock: 387079.0008954167\n", + "After hill transform: 0.9257247207834637\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 780,396.22\n", + "Adstocked value: 780,396.56\n", + "Saturated value: 0.7164\n", + "Final response: 102382.7676\n", + "Raw spend: 780396.2241680394\n", + "After adstock: 780396.5575013728\n", + "After hill transform: 0.716426411093701\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,125.47\n", + "Adstocked value: 58,125.81\n", + "Saturated value: 0.9224\n", + "Final response: 61961.1829\n", + "Raw spend: 58125.474831371\n", + "After adstock: 58125.80816470434\n", + "After hill transform: 0.9223772108552535\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,077.78\n", + "Adstocked value: 387,079.00\n", + "Saturated value: 0.9257\n", + "Final response: 500018.0977\n", + "Raw spend: 387077.77867317956\n", + "After adstock: 387079.0008954018\n", + "After hill transform: 0.9257247207834557\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 780,396.22\n", + "Adstocked value: 780,396.56\n", + "Saturated value: 0.7164\n", + "Final response: 102382.7676\n", + "Raw spend: 780396.2241680543\n", + "After adstock: 780396.5575013877\n", + "After hill transform: 0.7164264110937032\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,125.47\n", + "Adstocked value: 58,125.81\n", + "Saturated value: 0.9224\n", + "Final response: 61961.1829\n", + "Raw spend: 58125.474831371\n", + "After adstock: 58125.80816470434\n", + "After hill transform: 0.9223772108552535\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,077.78\n", + "Adstocked value: 387,079.00\n", + "Saturated value: 0.9257\n", + "Final response: 500018.0977\n", + "Raw spend: 387077.77867317956\n", + "After adstock: 387079.0008954018\n", + "After hill transform: 0.9257247207834557\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 780,396.22\n", + "Adstocked value: 780,396.56\n", + "Saturated value: 0.7164\n", + "Final response: 102382.7676\n", + "Raw spend: 780396.2241680394\n", + "After adstock: 780396.5575013728\n", + "After hill transform: 0.716426411093701\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,125.47\n", + "Adstocked value: 58,125.81\n", + "Saturated value: 0.9224\n", + "Final response: 61961.1829\n", + "Raw spend: 58125.4748313859\n", + "After adstock: 58125.80816471924\n", + "After hill transform: 0.9223772108553018\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,077.78\n", + "Adstocked value: 387,079.00\n", + "Saturated value: 0.9257\n", + "Final response: 500018.0977\n", + "Raw spend: 387077.77867317956\n", + "After adstock: 387079.0008954018\n", + "After hill transform: 0.9257247207834557\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 780,396.22\n", + "Adstocked value: 780,396.56\n", + "Saturated value: 0.7164\n", + "Final response: 102382.7676\n", + "Raw spend: 780396.2241680394\n", + "After adstock: 780396.5575013728\n", + "After hill transform: 0.716426411093701\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,125.47\n", + "Adstocked value: 58,125.81\n", + "Saturated value: 0.9224\n", + "Final response: 61961.1829\n", + "Raw spend: 58125.474831371\n", + "After adstock: 58125.80816470434\n", + "After hill transform: 0.9223772108552535\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,080.17\n", + "Adstocked value: 387,081.39\n", + "Saturated value: 0.9257\n", + "Final response: 500018.7838\n", + "Raw spend: 387080.1650179577\n", + "After adstock: 387081.38724017993\n", + "After hill transform: 0.925725991023728\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 780,392.66\n", + "Adstocked value: 780,393.00\n", + "Saturated value: 0.7164\n", + "Final response: 102382.6899\n", + "Raw spend: 780392.6633372925\n", + "After adstock: 780392.9966706259\n", + "After hill transform: 0.7164258674359868\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,125.91\n", + "Adstocked value: 58,126.24\n", + "Saturated value: 0.9224\n", + "Final response: 61961.2772\n", + "Raw spend: 58125.90811705099\n", + "After adstock: 58126.241450384325\n", + "After hill transform: 0.9223786158537536\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 8.831757110158954e-16\n", + "After adstock: 0.17647058823529502\n", + "After hill transform: 7.200743105975897e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,080.17\n", + "Adstocked value: 387,081.39\n", + "Saturated value: 0.9257\n", + "Final response: 500018.7838\n", + "Raw spend: 387080.1650179577\n", + "After adstock: 387081.38724017993\n", + "After hill transform: 0.925725991023728\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 780,392.66\n", + "Adstocked value: 780,393.00\n", + "Saturated value: 0.7164\n", + "Final response: 102382.6899\n", + "Raw spend: 780392.6633372925\n", + "After adstock: 780392.9966706259\n", + "After hill transform: 0.7164258674359868\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,125.91\n", + "Adstocked value: 58,126.24\n", + "Saturated value: 0.9224\n", + "Final response: 61961.2772\n", + "Raw spend: 58125.90811705099\n", + "After adstock: 58126.241450384325\n", + "After hill transform: 0.9223786158537536\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 8.831757110158954e-16\n", + "After adstock: 0.17647058823529502\n", + "After hill transform: 7.200743105975897e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,080.17\n", + "Adstocked value: 387,081.39\n", + "Saturated value: 0.9257\n", + "Final response: 500018.7838\n", + "Raw spend: 387080.1650179726\n", + "After adstock: 387081.38724019483\n", + "After hill transform: 0.9257259910237359\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 780,392.66\n", + "Adstocked value: 780,393.00\n", + "Saturated value: 0.7164\n", + "Final response: 102382.6899\n", + "Raw spend: 780392.6633372925\n", + "After adstock: 780392.9966706259\n", + "After hill transform: 0.7164258674359868\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,125.91\n", + "Adstocked value: 58,126.24\n", + "Saturated value: 0.9224\n", + "Final response: 61961.2772\n", + "Raw spend: 58125.90811705099\n", + "After adstock: 58126.241450384325\n", + "After hill transform: 0.9223786158537536\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 8.831757110158954e-16\n", + "After adstock: 0.17647058823529502\n", + "After hill transform: 7.200743105975897e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,080.17\n", + "Adstocked value: 387,081.39\n", + "Saturated value: 0.9257\n", + "Final response: 500018.7838\n", + "Raw spend: 387080.1650179577\n", + "After adstock: 387081.38724017993\n", + "After hill transform: 0.925725991023728\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 780,392.66\n", + "Adstocked value: 780,393.00\n", + "Saturated value: 0.7164\n", + "Final response: 102382.6899\n", + "Raw spend: 780392.6633373074\n", + "After adstock: 780392.9966706408\n", + "After hill transform: 0.716425867435989\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,125.91\n", + "Adstocked value: 58,126.24\n", + "Saturated value: 0.9224\n", + "Final response: 61961.2772\n", + "Raw spend: 58125.90811705099\n", + "After adstock: 58126.241450384325\n", + "After hill transform: 0.9223786158537536\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 8.831757110158954e-16\n", + "After adstock: 0.17647058823529502\n", + "After hill transform: 7.200743105975897e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,080.17\n", + "Adstocked value: 387,081.39\n", + "Saturated value: 0.9257\n", + "Final response: 500018.7838\n", + "Raw spend: 387080.1650179577\n", + "After adstock: 387081.38724017993\n", + "After hill transform: 0.925725991023728\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 780,392.66\n", + "Adstocked value: 780,393.00\n", + "Saturated value: 0.7164\n", + "Final response: 102382.6899\n", + "Raw spend: 780392.6633372925\n", + "After adstock: 780392.9966706259\n", + "After hill transform: 0.7164258674359868\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,125.91\n", + "Adstocked value: 58,126.24\n", + "Saturated value: 0.9224\n", + "Final response: 61961.2772\n", + "Raw spend: 58125.90811706589\n", + "After adstock: 58126.241450399226\n", + "After hill transform: 0.9223786158538019\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 8.831757110158954e-16\n", + "After adstock: 0.17647058823529502\n", + "After hill transform: 7.200743105975897e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,080.17\n", + "Adstocked value: 387,081.39\n", + "Saturated value: 0.9257\n", + "Final response: 500018.7838\n", + "Raw spend: 387080.1650179577\n", + "After adstock: 387081.38724017993\n", + "After hill transform: 0.925725991023728\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 780,392.66\n", + "Adstocked value: 780,393.00\n", + "Saturated value: 0.7164\n", + "Final response: 102382.6899\n", + "Raw spend: 780392.6633372925\n", + "After adstock: 780392.9966706259\n", + "After hill transform: 0.7164258674359868\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,125.91\n", + "Adstocked value: 58,126.24\n", + "Saturated value: 0.9224\n", + "Final response: 61961.2772\n", + "Raw spend: 58125.90811705099\n", + "After adstock: 58126.241450384325\n", + "After hill transform: 0.9223786158537536\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901162077023367e-08\n", + "After adstock: 0.1764706031364562\n", + "After hill transform: 7.200744793480024e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,080.17\n", + "Adstocked value: 387,081.39\n", + "Saturated value: 0.9257\n", + "Final response: 500018.7838\n", + "Raw spend: 387080.1650179577\n", + "After adstock: 387081.38724017993\n", + "After hill transform: 0.925725991023728\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 780,392.66\n", + "Adstocked value: 780,393.00\n", + "Saturated value: 0.7164\n", + "Final response: 102382.6899\n", + "Raw spend: 780392.6633372925\n", + "After adstock: 780392.9966706259\n", + "After hill transform: 0.7164258674359868\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,125.91\n", + "Adstocked value: 58,126.24\n", + "Saturated value: 0.9224\n", + "Final response: 61961.2772\n", + "Raw spend: 58125.90811705099\n", + "After adstock: 58126.241450384325\n", + "After hill transform: 0.9223786158537536\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 8.831757110158954e-16\n", + "After adstock: 0.17647058823529502\n", + "After hill transform: 7.200743105975897e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,080.17\n", + "Adstocked value: 387,081.39\n", + "Saturated value: 0.9257\n", + "Final response: 500018.7838\n", + "Raw spend: 387080.1650179726\n", + "After adstock: 387081.38724019483\n", + "After hill transform: 0.9257259910237359\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 780,392.66\n", + "Adstocked value: 780,393.00\n", + "Saturated value: 0.7164\n", + "Final response: 102382.6899\n", + "Raw spend: 780392.6633372925\n", + "After adstock: 780392.9966706259\n", + "After hill transform: 0.7164258674359868\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,125.91\n", + "Adstocked value: 58,126.24\n", + "Saturated value: 0.9224\n", + "Final response: 61961.2772\n", + "Raw spend: 58125.90811705099\n", + "After adstock: 58126.241450384325\n", + "After hill transform: 0.9223786158537536\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 8.831757110158954e-16\n", + "After adstock: 0.17647058823529502\n", + "After hill transform: 7.200743105975897e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,080.17\n", + "Adstocked value: 387,081.39\n", + "Saturated value: 0.9257\n", + "Final response: 500018.7838\n", + "Raw spend: 387080.1650179577\n", + "After adstock: 387081.38724017993\n", + "After hill transform: 0.925725991023728\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 780,392.66\n", + "Adstocked value: 780,393.00\n", + "Saturated value: 0.7164\n", + "Final response: 102382.6899\n", + "Raw spend: 780392.6633373074\n", + "After adstock: 780392.9966706408\n", + "After hill transform: 0.716425867435989\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,125.91\n", + "Adstocked value: 58,126.24\n", + "Saturated value: 0.9224\n", + "Final response: 61961.2772\n", + "Raw spend: 58125.90811705099\n", + "After adstock: 58126.241450384325\n", + "After hill transform: 0.9223786158537536\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 8.831757110158954e-16\n", + "After adstock: 0.17647058823529502\n", + "After hill transform: 7.200743105975897e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,080.17\n", + "Adstocked value: 387,081.39\n", + "Saturated value: 0.9257\n", + "Final response: 500018.7838\n", + "Raw spend: 387080.1650179577\n", + "After adstock: 387081.38724017993\n", + "After hill transform: 0.925725991023728\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 780,392.66\n", + "Adstocked value: 780,393.00\n", + "Saturated value: 0.7164\n", + "Final response: 102382.6899\n", + "Raw spend: 780392.6633372925\n", + "After adstock: 780392.9966706259\n", + "After hill transform: 0.7164258674359868\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,125.91\n", + "Adstocked value: 58,126.24\n", + "Saturated value: 0.9224\n", + "Final response: 61961.2772\n", + "Raw spend: 58125.90811706589\n", + "After adstock: 58126.241450399226\n", + "After hill transform: 0.9223786158538019\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 8.831757110158954e-16\n", + "After adstock: 0.17647058823529502\n", + "After hill transform: 7.200743105975897e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,080.17\n", + "Adstocked value: 387,081.39\n", + "Saturated value: 0.9257\n", + "Final response: 500018.7838\n", + "Raw spend: 387080.1650179577\n", + "After adstock: 387081.38724017993\n", + "After hill transform: 0.925725991023728\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 780,392.66\n", + "Adstocked value: 780,393.00\n", + "Saturated value: 0.7164\n", + "Final response: 102382.6899\n", + "Raw spend: 780392.6633372925\n", + "After adstock: 780392.9966706259\n", + "After hill transform: 0.7164258674359868\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,125.91\n", + "Adstocked value: 58,126.24\n", + "Saturated value: 0.9224\n", + "Final response: 61961.2772\n", + "Raw spend: 58125.90811705099\n", + "After adstock: 58126.241450384325\n", + "After hill transform: 0.9223786158537536\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901162077023367e-08\n", + "After adstock: 0.1764706031364562\n", + "After hill transform: 7.200744793480024e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,091.99\n", + "Adstocked value: 387,093.21\n", + "Saturated value: 0.9257\n", + "Final response: 500022.1835\n", + "Raw spend: 387091.99029210926\n", + "After adstock: 387093.2125143315\n", + "After hill transform: 0.9257322851520268\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 780,374.68\n", + "Adstocked value: 780,375.02\n", + "Saturated value: 0.7164\n", + "Final response: 102382.2976\n", + "Raw spend: 780374.6827937003\n", + "After adstock: 780375.0161270336\n", + "After hill transform: 0.716423122169196\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,128.07\n", + "Adstocked value: 58,128.40\n", + "Saturated value: 0.9224\n", + "Final response: 61961.7479\n", + "Raw spend: 58128.06884874474\n", + "After adstock: 58128.402182078076\n", + "After hill transform: 0.9223856218697701\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,091.99\n", + "Adstocked value: 387,093.21\n", + "Saturated value: 0.9257\n", + "Final response: 500022.1835\n", + "Raw spend: 387091.99029210926\n", + "After adstock: 387093.2125143315\n", + "After hill transform: 0.9257322851520268\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 780,374.68\n", + "Adstocked value: 780,375.02\n", + "Saturated value: 0.7164\n", + "Final response: 102382.2976\n", + "Raw spend: 780374.6827937003\n", + "After adstock: 780375.0161270336\n", + "After hill transform: 0.716423122169196\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,128.07\n", + "Adstocked value: 58,128.40\n", + "Saturated value: 0.9224\n", + "Final response: 61961.7479\n", + "Raw spend: 58128.06884874474\n", + "After adstock: 58128.402182078076\n", + "After hill transform: 0.9223856218697701\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,091.99\n", + "Adstocked value: 387,093.21\n", + "Saturated value: 0.9257\n", + "Final response: 500022.1835\n", + "Raw spend: 387091.99029212416\n", + "After adstock: 387093.2125143464\n", + "After hill transform: 0.9257322851520348\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 780,374.68\n", + "Adstocked value: 780,375.02\n", + "Saturated value: 0.7164\n", + "Final response: 102382.2976\n", + "Raw spend: 780374.6827937003\n", + "After adstock: 780375.0161270336\n", + "After hill transform: 0.716423122169196\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,128.07\n", + "Adstocked value: 58,128.40\n", + "Saturated value: 0.9224\n", + "Final response: 61961.7479\n", + "Raw spend: 58128.06884874474\n", + "After adstock: 58128.402182078076\n", + "After hill transform: 0.9223856218697701\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,091.99\n", + "Adstocked value: 387,093.21\n", + "Saturated value: 0.9257\n", + "Final response: 500022.1835\n", + "Raw spend: 387091.99029210926\n", + "After adstock: 387093.2125143315\n", + "After hill transform: 0.9257322851520268\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 780,374.68\n", + "Adstocked value: 780,375.02\n", + "Saturated value: 0.7164\n", + "Final response: 102382.2976\n", + "Raw spend: 780374.6827937152\n", + "After adstock: 780375.0161270485\n", + "After hill transform: 0.7164231221691985\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,128.07\n", + "Adstocked value: 58,128.40\n", + "Saturated value: 0.9224\n", + "Final response: 61961.7479\n", + "Raw spend: 58128.06884874474\n", + "After adstock: 58128.402182078076\n", + "After hill transform: 0.9223856218697701\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,091.99\n", + "Adstocked value: 387,093.21\n", + "Saturated value: 0.9257\n", + "Final response: 500022.1835\n", + "Raw spend: 387091.99029210926\n", + "After adstock: 387093.2125143315\n", + "After hill transform: 0.9257322851520268\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 780,374.68\n", + "Adstocked value: 780,375.02\n", + "Saturated value: 0.7164\n", + "Final response: 102382.2976\n", + "Raw spend: 780374.6827937003\n", + "After adstock: 780375.0161270336\n", + "After hill transform: 0.716423122169196\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,128.07\n", + "Adstocked value: 58,128.40\n", + "Saturated value: 0.9224\n", + "Final response: 61961.7479\n", + "Raw spend: 58128.06884875964\n", + "After adstock: 58128.40218209298\n", + "After hill transform: 0.9223856218698184\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,091.99\n", + "Adstocked value: 387,093.21\n", + "Saturated value: 0.9257\n", + "Final response: 500022.1835\n", + "Raw spend: 387091.99029210926\n", + "After adstock: 387093.2125143315\n", + "After hill transform: 0.9257322851520268\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 780,374.68\n", + "Adstocked value: 780,375.02\n", + "Saturated value: 0.7164\n", + "Final response: 102382.2976\n", + "Raw spend: 780374.6827937003\n", + "After adstock: 780375.0161270336\n", + "After hill transform: 0.716423122169196\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,128.07\n", + "Adstocked value: 58,128.40\n", + "Saturated value: 0.9224\n", + "Final response: 61961.7479\n", + "Raw spend: 58128.06884874474\n", + "After adstock: 58128.402182078076\n", + "After hill transform: 0.9223856218697701\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,091.99\n", + "Adstocked value: 387,093.21\n", + "Saturated value: 0.9257\n", + "Final response: 500022.1835\n", + "Raw spend: 387091.99029210926\n", + "After adstock: 387093.2125143315\n", + "After hill transform: 0.9257322851520268\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 780,374.68\n", + "Adstocked value: 780,375.02\n", + "Saturated value: 0.7164\n", + "Final response: 102382.2976\n", + "Raw spend: 780374.6827937003\n", + "After adstock: 780375.0161270336\n", + "After hill transform: 0.716423122169196\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,128.07\n", + "Adstocked value: 58,128.40\n", + "Saturated value: 0.9224\n", + "Final response: 61961.7479\n", + "Raw spend: 58128.06884874474\n", + "After adstock: 58128.402182078076\n", + "After hill transform: 0.9223856218697701\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,091.99\n", + "Adstocked value: 387,093.21\n", + "Saturated value: 0.9257\n", + "Final response: 500022.1835\n", + "Raw spend: 387091.99029212416\n", + "After adstock: 387093.2125143464\n", + "After hill transform: 0.9257322851520348\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 780,374.68\n", + "Adstocked value: 780,375.02\n", + "Saturated value: 0.7164\n", + "Final response: 102382.2976\n", + "Raw spend: 780374.6827937003\n", + "After adstock: 780375.0161270336\n", + "After hill transform: 0.716423122169196\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,128.07\n", + "Adstocked value: 58,128.40\n", + "Saturated value: 0.9224\n", + "Final response: 61961.7479\n", + "Raw spend: 58128.06884874474\n", + "After adstock: 58128.402182078076\n", + "After hill transform: 0.9223856218697701\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,091.99\n", + "Adstocked value: 387,093.21\n", + "Saturated value: 0.9257\n", + "Final response: 500022.1835\n", + "Raw spend: 387091.99029210926\n", + "After adstock: 387093.2125143315\n", + "After hill transform: 0.9257322851520268\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 780,374.68\n", + "Adstocked value: 780,375.02\n", + "Saturated value: 0.7164\n", + "Final response: 102382.2976\n", + "Raw spend: 780374.6827937152\n", + "After adstock: 780375.0161270485\n", + "After hill transform: 0.7164231221691985\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,128.07\n", + "Adstocked value: 58,128.40\n", + "Saturated value: 0.9224\n", + "Final response: 61961.7479\n", + "Raw spend: 58128.06884874474\n", + "After adstock: 58128.402182078076\n", + "After hill transform: 0.9223856218697701\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,091.99\n", + "Adstocked value: 387,093.21\n", + "Saturated value: 0.9257\n", + "Final response: 500022.1835\n", + "Raw spend: 387091.99029210926\n", + "After adstock: 387093.2125143315\n", + "After hill transform: 0.9257322851520268\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 780,374.68\n", + "Adstocked value: 780,375.02\n", + "Saturated value: 0.7164\n", + "Final response: 102382.2976\n", + "Raw spend: 780374.6827937003\n", + "After adstock: 780375.0161270336\n", + "After hill transform: 0.716423122169196\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,128.07\n", + "Adstocked value: 58,128.40\n", + "Saturated value: 0.9224\n", + "Final response: 61961.7479\n", + "Raw spend: 58128.06884875964\n", + "After adstock: 58128.40218209298\n", + "After hill transform: 0.9223856218698184\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,091.99\n", + "Adstocked value: 387,093.21\n", + "Saturated value: 0.9257\n", + "Final response: 500022.1835\n", + "Raw spend: 387091.99029210926\n", + "After adstock: 387093.2125143315\n", + "After hill transform: 0.9257322851520268\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 780,374.68\n", + "Adstocked value: 780,375.02\n", + "Saturated value: 0.7164\n", + "Final response: 102382.2976\n", + "Raw spend: 780374.6827937003\n", + "After adstock: 780375.0161270336\n", + "After hill transform: 0.716423122169196\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,128.07\n", + "Adstocked value: 58,128.40\n", + "Saturated value: 0.9224\n", + "Final response: 61961.7479\n", + "Raw spend: 58128.06884874474\n", + "After adstock: 58128.402182078076\n", + "After hill transform: 0.9223856218697701\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,150.84\n", + "Adstocked value: 387,152.06\n", + "Saturated value: 0.9258\n", + "Final response: 500039.0976\n", + "Raw spend: 387150.8424645286\n", + "After adstock: 387152.0646867509\n", + "After hill transform: 0.9257635996945139\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 780,285.21\n", + "Adstocked value: 780,285.54\n", + "Saturated value: 0.7164\n", + "Final response: 102380.3452\n", + "Raw spend: 780285.2081155685\n", + "After adstock: 780285.5414489019\n", + "After hill transform: 0.7164094600089111\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,138.81\n", + "Adstocked value: 58,139.14\n", + "Saturated value: 0.9224\n", + "Final response: 61964.0866\n", + "Raw spend: 58138.81016498166\n", + "After adstock: 58139.143498314996\n", + "After hill transform: 0.9224204373518868\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,150.84\n", + "Adstocked value: 387,152.06\n", + "Saturated value: 0.9258\n", + "Final response: 500039.0976\n", + "Raw spend: 387150.8424645286\n", + "After adstock: 387152.0646867509\n", + "After hill transform: 0.9257635996945139\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 780,285.21\n", + "Adstocked value: 780,285.54\n", + "Saturated value: 0.7164\n", + "Final response: 102380.3452\n", + "Raw spend: 780285.2081155685\n", + "After adstock: 780285.5414489019\n", + "After hill transform: 0.7164094600089111\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,138.81\n", + "Adstocked value: 58,139.14\n", + "Saturated value: 0.9224\n", + "Final response: 61964.0866\n", + "Raw spend: 58138.81016498166\n", + "After adstock: 58139.143498314996\n", + "After hill transform: 0.9224204373518868\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,150.84\n", + "Adstocked value: 387,152.06\n", + "Saturated value: 0.9258\n", + "Final response: 500039.0976\n", + "Raw spend: 387150.84246454353\n", + "After adstock: 387152.0646867658\n", + "After hill transform: 0.9257635996945219\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 780,285.21\n", + "Adstocked value: 780,285.54\n", + "Saturated value: 0.7164\n", + "Final response: 102380.3452\n", + "Raw spend: 780285.2081155685\n", + "After adstock: 780285.5414489019\n", + "After hill transform: 0.7164094600089111\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,138.81\n", + "Adstocked value: 58,139.14\n", + "Saturated value: 0.9224\n", + "Final response: 61964.0866\n", + "Raw spend: 58138.81016498166\n", + "After adstock: 58139.143498314996\n", + "After hill transform: 0.9224204373518868\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,150.84\n", + "Adstocked value: 387,152.06\n", + "Saturated value: 0.9258\n", + "Final response: 500039.0976\n", + "Raw spend: 387150.8424645286\n", + "After adstock: 387152.0646867509\n", + "After hill transform: 0.9257635996945139\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 780,285.21\n", + "Adstocked value: 780,285.54\n", + "Saturated value: 0.7164\n", + "Final response: 102380.3452\n", + "Raw spend: 780285.2081155834\n", + "After adstock: 780285.5414489168\n", + "After hill transform: 0.7164094600089135\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,138.81\n", + "Adstocked value: 58,139.14\n", + "Saturated value: 0.9224\n", + "Final response: 61964.0866\n", + "Raw spend: 58138.81016498166\n", + "After adstock: 58139.143498314996\n", + "After hill transform: 0.9224204373518868\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,150.84\n", + "Adstocked value: 387,152.06\n", + "Saturated value: 0.9258\n", + "Final response: 500039.0976\n", + "Raw spend: 387150.8424645286\n", + "After adstock: 387152.0646867509\n", + "After hill transform: 0.9257635996945139\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 780,285.21\n", + "Adstocked value: 780,285.54\n", + "Saturated value: 0.7164\n", + "Final response: 102380.3452\n", + "Raw spend: 780285.2081155685\n", + "After adstock: 780285.5414489019\n", + "After hill transform: 0.7164094600089111\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,138.81\n", + "Adstocked value: 58,139.14\n", + "Saturated value: 0.9224\n", + "Final response: 61964.0866\n", + "Raw spend: 58138.81016499656\n", + "After adstock: 58139.1434983299\n", + "After hill transform: 0.9224204373519351\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,150.84\n", + "Adstocked value: 387,152.06\n", + "Saturated value: 0.9258\n", + "Final response: 500039.0976\n", + "Raw spend: 387150.8424645286\n", + "After adstock: 387152.0646867509\n", + "After hill transform: 0.9257635996945139\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 780,285.21\n", + "Adstocked value: 780,285.54\n", + "Saturated value: 0.7164\n", + "Final response: 102380.3452\n", + "Raw spend: 780285.2081155685\n", + "After adstock: 780285.5414489019\n", + "After hill transform: 0.7164094600089111\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,138.81\n", + "Adstocked value: 58,139.14\n", + "Saturated value: 0.9224\n", + "Final response: 61964.0866\n", + "Raw spend: 58138.81016498166\n", + "After adstock: 58139.143498314996\n", + "After hill transform: 0.9224204373518868\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,150.84\n", + "Adstocked value: 387,152.06\n", + "Saturated value: 0.9258\n", + "Final response: 500039.0976\n", + "Raw spend: 387150.8424645286\n", + "After adstock: 387152.0646867509\n", + "After hill transform: 0.9257635996945139\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 780,285.21\n", + "Adstocked value: 780,285.54\n", + "Saturated value: 0.7164\n", + "Final response: 102380.3452\n", + "Raw spend: 780285.2081155685\n", + "After adstock: 780285.5414489019\n", + "After hill transform: 0.7164094600089111\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,138.81\n", + "Adstocked value: 58,139.14\n", + "Saturated value: 0.9224\n", + "Final response: 61964.0866\n", + "Raw spend: 58138.81016498166\n", + "After adstock: 58139.143498314996\n", + "After hill transform: 0.9224204373518868\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,150.84\n", + "Adstocked value: 387,152.06\n", + "Saturated value: 0.9258\n", + "Final response: 500039.0976\n", + "Raw spend: 387150.84246454353\n", + "After adstock: 387152.0646867658\n", + "After hill transform: 0.9257635996945219\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 780,285.21\n", + "Adstocked value: 780,285.54\n", + "Saturated value: 0.7164\n", + "Final response: 102380.3452\n", + "Raw spend: 780285.2081155685\n", + "After adstock: 780285.5414489019\n", + "After hill transform: 0.7164094600089111\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,138.81\n", + "Adstocked value: 58,139.14\n", + "Saturated value: 0.9224\n", + "Final response: 61964.0866\n", + "Raw spend: 58138.81016498166\n", + "After adstock: 58139.143498314996\n", + "After hill transform: 0.9224204373518868\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,150.84\n", + "Adstocked value: 387,152.06\n", + "Saturated value: 0.9258\n", + "Final response: 500039.0976\n", + "Raw spend: 387150.8424645286\n", + "After adstock: 387152.0646867509\n", + "After hill transform: 0.9257635996945139\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 780,285.21\n", + "Adstocked value: 780,285.54\n", + "Saturated value: 0.7164\n", + "Final response: 102380.3452\n", + "Raw spend: 780285.2081155834\n", + "After adstock: 780285.5414489168\n", + "After hill transform: 0.7164094600089135\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,138.81\n", + "Adstocked value: 58,139.14\n", + "Saturated value: 0.9224\n", + "Final response: 61964.0866\n", + "Raw spend: 58138.81016498166\n", + "After adstock: 58139.143498314996\n", + "After hill transform: 0.9224204373518868\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,150.84\n", + "Adstocked value: 387,152.06\n", + "Saturated value: 0.9258\n", + "Final response: 500039.0976\n", + "Raw spend: 387150.8424645286\n", + "After adstock: 387152.0646867509\n", + "After hill transform: 0.9257635996945139\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 780,285.21\n", + "Adstocked value: 780,285.54\n", + "Saturated value: 0.7164\n", + "Final response: 102380.3452\n", + "Raw spend: 780285.2081155685\n", + "After adstock: 780285.5414489019\n", + "After hill transform: 0.7164094600089111\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,138.81\n", + "Adstocked value: 58,139.14\n", + "Saturated value: 0.9224\n", + "Final response: 61964.0866\n", + "Raw spend: 58138.81016499656\n", + "After adstock: 58139.1434983299\n", + "After hill transform: 0.9224204373519351\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,150.84\n", + "Adstocked value: 387,152.06\n", + "Saturated value: 0.9258\n", + "Final response: 500039.0976\n", + "Raw spend: 387150.8424645286\n", + "After adstock: 387152.0646867509\n", + "After hill transform: 0.9257635996945139\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 780,285.21\n", + "Adstocked value: 780,285.54\n", + "Saturated value: 0.7164\n", + "Final response: 102380.3452\n", + "Raw spend: 780285.2081155685\n", + "After adstock: 780285.5414489019\n", + "After hill transform: 0.7164094600089111\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,138.81\n", + "Adstocked value: 58,139.14\n", + "Saturated value: 0.9224\n", + "Final response: 61964.0866\n", + "Raw spend: 58138.81016498166\n", + "After adstock: 58139.143498314996\n", + "After hill transform: 0.9224204373518868\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,442.49\n", + "Adstocked value: 387,443.72\n", + "Saturated value: 0.9259\n", + "Final response: 500122.7837\n", + "Raw spend: 387442.49366132193\n", + "After adstock: 387443.7158835442\n", + "After hill transform: 0.9259185346160632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 779,842.14\n", + "Adstocked value: 779,842.47\n", + "Saturated value: 0.7163\n", + "Final response: 102370.6729\n", + "Raw spend: 779842.1409251494\n", + "After adstock: 779842.4742584828\n", + "After hill transform: 0.7163417777760225\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,192.05\n", + "Adstocked value: 58,192.38\n", + "Saturated value: 0.9226\n", + "Final response: 61975.6579\n", + "Raw spend: 58192.048669843636\n", + "After adstock: 58192.38200317697\n", + "After hill transform: 0.9225926918639819\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 6.623817832619214e-16\n", + "After adstock: 0.1764705882352948\n", + "After hill transform: 7.200743105975873e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,442.49\n", + "Adstocked value: 387,443.72\n", + "Saturated value: 0.9259\n", + "Final response: 500122.7837\n", + "Raw spend: 387442.49366132193\n", + "After adstock: 387443.7158835442\n", + "After hill transform: 0.9259185346160632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 779,842.14\n", + "Adstocked value: 779,842.47\n", + "Saturated value: 0.7163\n", + "Final response: 102370.6729\n", + "Raw spend: 779842.1409251494\n", + "After adstock: 779842.4742584828\n", + "After hill transform: 0.7163417777760225\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,192.05\n", + "Adstocked value: 58,192.38\n", + "Saturated value: 0.9226\n", + "Final response: 61975.6579\n", + "Raw spend: 58192.048669843636\n", + "After adstock: 58192.38200317697\n", + "After hill transform: 0.9225926918639819\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 6.623817832619214e-16\n", + "After adstock: 0.1764705882352948\n", + "After hill transform: 7.200743105975873e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,442.49\n", + "Adstocked value: 387,443.72\n", + "Saturated value: 0.9259\n", + "Final response: 500122.7837\n", + "Raw spend: 387442.49366133683\n", + "After adstock: 387443.7158835591\n", + "After hill transform: 0.9259185346160711\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 779,842.14\n", + "Adstocked value: 779,842.47\n", + "Saturated value: 0.7163\n", + "Final response: 102370.6729\n", + "Raw spend: 779842.1409251494\n", + "After adstock: 779842.4742584828\n", + "After hill transform: 0.7163417777760225\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,192.05\n", + "Adstocked value: 58,192.38\n", + "Saturated value: 0.9226\n", + "Final response: 61975.6579\n", + "Raw spend: 58192.048669843636\n", + "After adstock: 58192.38200317697\n", + "After hill transform: 0.9225926918639819\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 6.623817832619214e-16\n", + "After adstock: 0.1764705882352948\n", + "After hill transform: 7.200743105975873e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,442.49\n", + "Adstocked value: 387,443.72\n", + "Saturated value: 0.9259\n", + "Final response: 500122.7837\n", + "Raw spend: 387442.49366132193\n", + "After adstock: 387443.7158835442\n", + "After hill transform: 0.9259185346160632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 779,842.14\n", + "Adstocked value: 779,842.47\n", + "Saturated value: 0.7163\n", + "Final response: 102370.6729\n", + "Raw spend: 779842.1409251643\n", + "After adstock: 779842.4742584977\n", + "After hill transform: 0.7163417777760248\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,192.05\n", + "Adstocked value: 58,192.38\n", + "Saturated value: 0.9226\n", + "Final response: 61975.6579\n", + "Raw spend: 58192.048669843636\n", + "After adstock: 58192.38200317697\n", + "After hill transform: 0.9225926918639819\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 6.623817832619214e-16\n", + "After adstock: 0.1764705882352948\n", + "After hill transform: 7.200743105975873e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,442.49\n", + "Adstocked value: 387,443.72\n", + "Saturated value: 0.9259\n", + "Final response: 500122.7837\n", + "Raw spend: 387442.49366132193\n", + "After adstock: 387443.7158835442\n", + "After hill transform: 0.9259185346160632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 779,842.14\n", + "Adstocked value: 779,842.47\n", + "Saturated value: 0.7163\n", + "Final response: 102370.6729\n", + "Raw spend: 779842.1409251494\n", + "After adstock: 779842.4742584828\n", + "After hill transform: 0.7163417777760225\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,192.05\n", + "Adstocked value: 58,192.38\n", + "Saturated value: 0.9226\n", + "Final response: 61975.6579\n", + "Raw spend: 58192.04866985854\n", + "After adstock: 58192.38200319187\n", + "After hill transform: 0.92259269186403\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 6.623817832619214e-16\n", + "After adstock: 0.1764705882352948\n", + "After hill transform: 7.200743105975873e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,442.49\n", + "Adstocked value: 387,443.72\n", + "Saturated value: 0.9259\n", + "Final response: 500122.7837\n", + "Raw spend: 387442.49366132193\n", + "After adstock: 387443.7158835442\n", + "After hill transform: 0.9259185346160632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 779,842.14\n", + "Adstocked value: 779,842.47\n", + "Saturated value: 0.7163\n", + "Final response: 102370.6729\n", + "Raw spend: 779842.1409251494\n", + "After adstock: 779842.4742584828\n", + "After hill transform: 0.7163417777760225\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,192.05\n", + "Adstocked value: 58,192.38\n", + "Saturated value: 0.9226\n", + "Final response: 61975.6579\n", + "Raw spend: 58192.048669843636\n", + "After adstock: 58192.38200317697\n", + "After hill transform: 0.9225926918639819\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.490116185622944e-08\n", + "After adstock: 0.176470603136456\n", + "After hill transform: 7.20074479348e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,442.49\n", + "Adstocked value: 387,443.72\n", + "Saturated value: 0.9259\n", + "Final response: 500122.7837\n", + "Raw spend: 387442.49366132193\n", + "After adstock: 387443.7158835442\n", + "After hill transform: 0.9259185346160632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 779,842.14\n", + "Adstocked value: 779,842.47\n", + "Saturated value: 0.7163\n", + "Final response: 102370.6729\n", + "Raw spend: 779842.1409251494\n", + "After adstock: 779842.4742584828\n", + "After hill transform: 0.7163417777760225\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,192.05\n", + "Adstocked value: 58,192.38\n", + "Saturated value: 0.9226\n", + "Final response: 61975.6579\n", + "Raw spend: 58192.048669843636\n", + "After adstock: 58192.38200317697\n", + "After hill transform: 0.9225926918639819\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 6.623817832619214e-16\n", + "After adstock: 0.1764705882352948\n", + "After hill transform: 7.200743105975873e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,442.49\n", + "Adstocked value: 387,443.72\n", + "Saturated value: 0.9259\n", + "Final response: 500122.7837\n", + "Raw spend: 387442.49366133683\n", + "After adstock: 387443.7158835591\n", + "After hill transform: 0.9259185346160711\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 779,842.14\n", + "Adstocked value: 779,842.47\n", + "Saturated value: 0.7163\n", + "Final response: 102370.6729\n", + "Raw spend: 779842.1409251494\n", + "After adstock: 779842.4742584828\n", + "After hill transform: 0.7163417777760225\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,192.05\n", + "Adstocked value: 58,192.38\n", + "Saturated value: 0.9226\n", + "Final response: 61975.6579\n", + "Raw spend: 58192.048669843636\n", + "After adstock: 58192.38200317697\n", + "After hill transform: 0.9225926918639819\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 6.623817832619214e-16\n", + "After adstock: 0.1764705882352948\n", + "After hill transform: 7.200743105975873e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,442.49\n", + "Adstocked value: 387,443.72\n", + "Saturated value: 0.9259\n", + "Final response: 500122.7837\n", + "Raw spend: 387442.49366132193\n", + "After adstock: 387443.7158835442\n", + "After hill transform: 0.9259185346160632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 779,842.14\n", + "Adstocked value: 779,842.47\n", + "Saturated value: 0.7163\n", + "Final response: 102370.6729\n", + "Raw spend: 779842.1409251643\n", + "After adstock: 779842.4742584977\n", + "After hill transform: 0.7163417777760248\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,192.05\n", + "Adstocked value: 58,192.38\n", + "Saturated value: 0.9226\n", + "Final response: 61975.6579\n", + "Raw spend: 58192.048669843636\n", + "After adstock: 58192.38200317697\n", + "After hill transform: 0.9225926918639819\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 6.623817832619214e-16\n", + "After adstock: 0.1764705882352948\n", + "After hill transform: 7.200743105975873e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,442.49\n", + "Adstocked value: 387,443.72\n", + "Saturated value: 0.9259\n", + "Final response: 500122.7837\n", + "Raw spend: 387442.49366132193\n", + "After adstock: 387443.7158835442\n", + "After hill transform: 0.9259185346160632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 779,842.14\n", + "Adstocked value: 779,842.47\n", + "Saturated value: 0.7163\n", + "Final response: 102370.6729\n", + "Raw spend: 779842.1409251494\n", + "After adstock: 779842.4742584828\n", + "After hill transform: 0.7163417777760225\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,192.05\n", + "Adstocked value: 58,192.38\n", + "Saturated value: 0.9226\n", + "Final response: 61975.6579\n", + "Raw spend: 58192.04866985854\n", + "After adstock: 58192.38200319187\n", + "After hill transform: 0.92259269186403\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 6.623817832619214e-16\n", + "After adstock: 0.1764705882352948\n", + "After hill transform: 7.200743105975873e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 387,442.49\n", + "Adstocked value: 387,443.72\n", + "Saturated value: 0.9259\n", + "Final response: 500122.7837\n", + "Raw spend: 387442.49366132193\n", + "After adstock: 387443.7158835442\n", + "After hill transform: 0.9259185346160632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 779,842.14\n", + "Adstocked value: 779,842.47\n", + "Saturated value: 0.7163\n", + "Final response: 102370.6729\n", + "Raw spend: 779842.1409251494\n", + "After adstock: 779842.4742584828\n", + "After hill transform: 0.7163417777760225\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,192.05\n", + "Adstocked value: 58,192.38\n", + "Saturated value: 0.9226\n", + "Final response: 61975.6579\n", + "Raw spend: 58192.048669843636\n", + "After adstock: 58192.38200317697\n", + "After hill transform: 0.9225926918639819\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.490116185622944e-08\n", + "After adstock: 0.176470603136456\n", + "After hill transform: 7.20074479348e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 388,900.75\n", + "Adstocked value: 388,901.97\n", + "Saturated value: 0.9267\n", + "Final response: 500537.8756\n", + "Raw spend: 388900.7496452885\n", + "After adstock: 388901.97186751076\n", + "After hill transform: 0.9266870285512359\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 777,626.80\n", + "Adstocked value: 777,627.14\n", + "Saturated value: 0.7160\n", + "Final response: 102322.2078\n", + "Raw spend: 777626.8049730541\n", + "After adstock: 777627.1383063875\n", + "After hill transform: 0.7160026420035268\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,458.24\n", + "Adstocked value: 58,458.57\n", + "Saturated value: 0.9234\n", + "Final response: 62033.0054\n", + "Raw spend: 58458.24119415351\n", + "After adstock: 58458.574527486846\n", + "After hill transform: 0.9234463884104633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 388,900.75\n", + "Adstocked value: 388,901.97\n", + "Saturated value: 0.9267\n", + "Final response: 500537.8756\n", + "Raw spend: 388900.7496452885\n", + "After adstock: 388901.97186751076\n", + "After hill transform: 0.9266870285512359\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 777,626.80\n", + "Adstocked value: 777,627.14\n", + "Saturated value: 0.7160\n", + "Final response: 102322.2078\n", + "Raw spend: 777626.8049730541\n", + "After adstock: 777627.1383063875\n", + "After hill transform: 0.7160026420035268\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,458.24\n", + "Adstocked value: 58,458.57\n", + "Saturated value: 0.9234\n", + "Final response: 62033.0054\n", + "Raw spend: 58458.24119415351\n", + "After adstock: 58458.574527486846\n", + "After hill transform: 0.9234463884104633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 388,900.75\n", + "Adstocked value: 388,901.97\n", + "Saturated value: 0.9267\n", + "Final response: 500537.8756\n", + "Raw spend: 388900.7496453034\n", + "After adstock: 388901.97186752566\n", + "After hill transform: 0.9266870285512436\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 777,626.80\n", + "Adstocked value: 777,627.14\n", + "Saturated value: 0.7160\n", + "Final response: 102322.2078\n", + "Raw spend: 777626.8049730541\n", + "After adstock: 777627.1383063875\n", + "After hill transform: 0.7160026420035268\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,458.24\n", + "Adstocked value: 58,458.57\n", + "Saturated value: 0.9234\n", + "Final response: 62033.0054\n", + "Raw spend: 58458.24119415351\n", + "After adstock: 58458.574527486846\n", + "After hill transform: 0.9234463884104633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 388,900.75\n", + "Adstocked value: 388,901.97\n", + "Saturated value: 0.9267\n", + "Final response: 500537.8756\n", + "Raw spend: 388900.7496452885\n", + "After adstock: 388901.97186751076\n", + "After hill transform: 0.9266870285512359\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 777,626.80\n", + "Adstocked value: 777,627.14\n", + "Saturated value: 0.7160\n", + "Final response: 102322.2078\n", + "Raw spend: 777626.804973069\n", + "After adstock: 777627.1383064024\n", + "After hill transform: 0.716002642003529\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,458.24\n", + "Adstocked value: 58,458.57\n", + "Saturated value: 0.9234\n", + "Final response: 62033.0054\n", + "Raw spend: 58458.24119415351\n", + "After adstock: 58458.574527486846\n", + "After hill transform: 0.9234463884104633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 388,900.75\n", + "Adstocked value: 388,901.97\n", + "Saturated value: 0.9267\n", + "Final response: 500537.8756\n", + "Raw spend: 388900.7496452885\n", + "After adstock: 388901.97186751076\n", + "After hill transform: 0.9266870285512359\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 777,626.80\n", + "Adstocked value: 777,627.14\n", + "Saturated value: 0.7160\n", + "Final response: 102322.2078\n", + "Raw spend: 777626.8049730541\n", + "After adstock: 777627.1383063875\n", + "After hill transform: 0.7160026420035268\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,458.24\n", + "Adstocked value: 58,458.57\n", + "Saturated value: 0.9234\n", + "Final response: 62033.0054\n", + "Raw spend: 58458.24119416841\n", + "After adstock: 58458.57452750175\n", + "After hill transform: 0.9234463884105107\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 388,900.75\n", + "Adstocked value: 388,901.97\n", + "Saturated value: 0.9267\n", + "Final response: 500537.8756\n", + "Raw spend: 388900.7496452885\n", + "After adstock: 388901.97186751076\n", + "After hill transform: 0.9266870285512359\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 777,626.80\n", + "Adstocked value: 777,627.14\n", + "Saturated value: 0.7160\n", + "Final response: 102322.2078\n", + "Raw spend: 777626.8049730541\n", + "After adstock: 777627.1383063875\n", + "After hill transform: 0.7160026420035268\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,458.24\n", + "Adstocked value: 58,458.57\n", + "Saturated value: 0.9234\n", + "Final response: 62033.0054\n", + "Raw spend: 58458.24119415351\n", + "After adstock: 58458.574527486846\n", + "After hill transform: 0.9234463884104633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 388,900.75\n", + "Adstocked value: 388,901.97\n", + "Saturated value: 0.9267\n", + "Final response: 500537.8756\n", + "Raw spend: 388900.7496452885\n", + "After adstock: 388901.97186751076\n", + "After hill transform: 0.9266870285512359\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 777,626.80\n", + "Adstocked value: 777,627.14\n", + "Saturated value: 0.7160\n", + "Final response: 102322.2078\n", + "Raw spend: 777626.8049730541\n", + "After adstock: 777627.1383063875\n", + "After hill transform: 0.7160026420035268\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,458.24\n", + "Adstocked value: 58,458.57\n", + "Saturated value: 0.9234\n", + "Final response: 62033.0054\n", + "Raw spend: 58458.24119415351\n", + "After adstock: 58458.574527486846\n", + "After hill transform: 0.9234463884104633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 388,900.75\n", + "Adstocked value: 388,901.97\n", + "Saturated value: 0.9267\n", + "Final response: 500537.8756\n", + "Raw spend: 388900.7496453034\n", + "After adstock: 388901.97186752566\n", + "After hill transform: 0.9266870285512436\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 777,626.80\n", + "Adstocked value: 777,627.14\n", + "Saturated value: 0.7160\n", + "Final response: 102322.2078\n", + "Raw spend: 777626.8049730541\n", + "After adstock: 777627.1383063875\n", + "After hill transform: 0.7160026420035268\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,458.24\n", + "Adstocked value: 58,458.57\n", + "Saturated value: 0.9234\n", + "Final response: 62033.0054\n", + "Raw spend: 58458.24119415351\n", + "After adstock: 58458.574527486846\n", + "After hill transform: 0.9234463884104633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 388,900.75\n", + "Adstocked value: 388,901.97\n", + "Saturated value: 0.9267\n", + "Final response: 500537.8756\n", + "Raw spend: 388900.7496452885\n", + "After adstock: 388901.97186751076\n", + "After hill transform: 0.9266870285512359\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 777,626.80\n", + "Adstocked value: 777,627.14\n", + "Saturated value: 0.7160\n", + "Final response: 102322.2078\n", + "Raw spend: 777626.804973069\n", + "After adstock: 777627.1383064024\n", + "After hill transform: 0.716002642003529\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,458.24\n", + "Adstocked value: 58,458.57\n", + "Saturated value: 0.9234\n", + "Final response: 62033.0054\n", + "Raw spend: 58458.24119415351\n", + "After adstock: 58458.574527486846\n", + "After hill transform: 0.9234463884104633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 388,900.75\n", + "Adstocked value: 388,901.97\n", + "Saturated value: 0.9267\n", + "Final response: 500537.8756\n", + "Raw spend: 388900.7496452885\n", + "After adstock: 388901.97186751076\n", + "After hill transform: 0.9266870285512359\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 777,626.80\n", + "Adstocked value: 777,627.14\n", + "Saturated value: 0.7160\n", + "Final response: 102322.2078\n", + "Raw spend: 777626.8049730541\n", + "After adstock: 777627.1383063875\n", + "After hill transform: 0.7160026420035268\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,458.24\n", + "Adstocked value: 58,458.57\n", + "Saturated value: 0.9234\n", + "Final response: 62033.0054\n", + "Raw spend: 58458.24119416841\n", + "After adstock: 58458.57452750175\n", + "After hill transform: 0.9234463884105107\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 388,900.75\n", + "Adstocked value: 388,901.97\n", + "Saturated value: 0.9267\n", + "Final response: 500537.8756\n", + "Raw spend: 388900.7496452885\n", + "After adstock: 388901.97186751076\n", + "After hill transform: 0.9266870285512359\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 777,626.80\n", + "Adstocked value: 777,627.14\n", + "Saturated value: 0.7160\n", + "Final response: 102322.2078\n", + "Raw spend: 777626.8049730541\n", + "After adstock: 777627.1383063875\n", + "After hill transform: 0.7160026420035268\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 58,458.24\n", + "Adstocked value: 58,458.57\n", + "Saturated value: 0.9234\n", + "Final response: 62033.0054\n", + "Raw spend: 58458.24119415351\n", + "After adstock: 58458.574527486846\n", + "After hill transform: 0.9234463884104633\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 396,257.46\n", + "Adstocked value: 396,258.68\n", + "Saturated value: 0.9304\n", + "Final response: 502549.8457\n", + "Raw spend: 396257.4593126655\n", + "After adstock: 396258.68153488776\n", + "After hill transform: 0.9304119547206907\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 766,450.38\n", + "Adstocked value: 766,450.72\n", + "Saturated value: 0.7143\n", + "Final response: 102075.0349\n", + "Raw spend: 766450.3847482362\n", + "After adstock: 766450.7180815695\n", + "After hill transform: 0.7142730424206912\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,801.14\n", + "Adstocked value: 59,801.47\n", + "Saturated value: 0.9276\n", + "Final response: 62309.8496\n", + "Raw spend: 59801.13917654401\n", + "After adstock: 59801.47250987735\n", + "After hill transform: 0.9275675931654929\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 4.415878555079476e-16\n", + "After adstock: 0.17647058823529457\n", + "After hill transform: 7.200743105975846e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 396,257.46\n", + "Adstocked value: 396,258.68\n", + "Saturated value: 0.9304\n", + "Final response: 502549.8457\n", + "Raw spend: 396257.4593126655\n", + "After adstock: 396258.68153488776\n", + "After hill transform: 0.9304119547206907\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 766,450.38\n", + "Adstocked value: 766,450.72\n", + "Saturated value: 0.7143\n", + "Final response: 102075.0349\n", + "Raw spend: 766450.3847482362\n", + "After adstock: 766450.7180815695\n", + "After hill transform: 0.7142730424206912\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,801.14\n", + "Adstocked value: 59,801.47\n", + "Saturated value: 0.9276\n", + "Final response: 62309.8496\n", + "Raw spend: 59801.13917654401\n", + "After adstock: 59801.47250987735\n", + "After hill transform: 0.9275675931654929\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 4.415878555079476e-16\n", + "After adstock: 0.17647058823529457\n", + "After hill transform: 7.200743105975846e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 396,257.46\n", + "Adstocked value: 396,258.68\n", + "Saturated value: 0.9304\n", + "Final response: 502549.8457\n", + "Raw spend: 396257.4593126804\n", + "After adstock: 396258.68153490266\n", + "After hill transform: 0.930411954720698\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 766,450.38\n", + "Adstocked value: 766,450.72\n", + "Saturated value: 0.7143\n", + "Final response: 102075.0349\n", + "Raw spend: 766450.3847482362\n", + "After adstock: 766450.7180815695\n", + "After hill transform: 0.7142730424206912\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,801.14\n", + "Adstocked value: 59,801.47\n", + "Saturated value: 0.9276\n", + "Final response: 62309.8496\n", + "Raw spend: 59801.13917654401\n", + "After adstock: 59801.47250987735\n", + "After hill transform: 0.9275675931654929\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 4.415878555079476e-16\n", + "After adstock: 0.17647058823529457\n", + "After hill transform: 7.200743105975846e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 396,257.46\n", + "Adstocked value: 396,258.68\n", + "Saturated value: 0.9304\n", + "Final response: 502549.8457\n", + "Raw spend: 396257.4593126655\n", + "After adstock: 396258.68153488776\n", + "After hill transform: 0.9304119547206907\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 766,450.38\n", + "Adstocked value: 766,450.72\n", + "Saturated value: 0.7143\n", + "Final response: 102075.0349\n", + "Raw spend: 766450.3847482511\n", + "After adstock: 766450.7180815844\n", + "After hill transform: 0.7142730424206937\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,801.14\n", + "Adstocked value: 59,801.47\n", + "Saturated value: 0.9276\n", + "Final response: 62309.8496\n", + "Raw spend: 59801.13917654401\n", + "After adstock: 59801.47250987735\n", + "After hill transform: 0.9275675931654929\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 4.415878555079476e-16\n", + "After adstock: 0.17647058823529457\n", + "After hill transform: 7.200743105975846e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 396,257.46\n", + "Adstocked value: 396,258.68\n", + "Saturated value: 0.9304\n", + "Final response: 502549.8457\n", + "Raw spend: 396257.4593126655\n", + "After adstock: 396258.68153488776\n", + "After hill transform: 0.9304119547206907\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 766,450.38\n", + "Adstocked value: 766,450.72\n", + "Saturated value: 0.7143\n", + "Final response: 102075.0349\n", + "Raw spend: 766450.3847482362\n", + "After adstock: 766450.7180815695\n", + "After hill transform: 0.7142730424206912\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,801.14\n", + "Adstocked value: 59,801.47\n", + "Saturated value: 0.9276\n", + "Final response: 62309.8496\n", + "Raw spend: 59801.139176558914\n", + "After adstock: 59801.47250989225\n", + "After hill transform: 0.9275675931655369\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 4.415878555079476e-16\n", + "After adstock: 0.17647058823529457\n", + "After hill transform: 7.200743105975846e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 396,257.46\n", + "Adstocked value: 396,258.68\n", + "Saturated value: 0.9304\n", + "Final response: 502549.8457\n", + "Raw spend: 396257.4593126655\n", + "After adstock: 396258.68153488776\n", + "After hill transform: 0.9304119547206907\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 766,450.38\n", + "Adstocked value: 766,450.72\n", + "Saturated value: 0.7143\n", + "Final response: 102075.0349\n", + "Raw spend: 766450.3847482362\n", + "After adstock: 766450.7180815695\n", + "After hill transform: 0.7142730424206912\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,801.14\n", + "Adstocked value: 59,801.47\n", + "Saturated value: 0.9276\n", + "Final response: 62309.8496\n", + "Raw spend: 59801.13917654401\n", + "After adstock: 59801.47250987735\n", + "After hill transform: 0.9275675931654929\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.490116163543551e-08\n", + "After adstock: 0.17647060313645577\n", + "After hill transform: 7.200744793479973e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 396,257.46\n", + "Adstocked value: 396,258.68\n", + "Saturated value: 0.9304\n", + "Final response: 502549.8457\n", + "Raw spend: 396257.4593126655\n", + "After adstock: 396258.68153488776\n", + "After hill transform: 0.9304119547206907\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 766,450.38\n", + "Adstocked value: 766,450.72\n", + "Saturated value: 0.7143\n", + "Final response: 102075.0349\n", + "Raw spend: 766450.3847482362\n", + "After adstock: 766450.7180815695\n", + "After hill transform: 0.7142730424206912\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,801.14\n", + "Adstocked value: 59,801.47\n", + "Saturated value: 0.9276\n", + "Final response: 62309.8496\n", + "Raw spend: 59801.13917654401\n", + "After adstock: 59801.47250987735\n", + "After hill transform: 0.9275675931654929\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 4.415878555079476e-16\n", + "After adstock: 0.17647058823529457\n", + "After hill transform: 7.200743105975846e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 396,257.46\n", + "Adstocked value: 396,258.68\n", + "Saturated value: 0.9304\n", + "Final response: 502549.8457\n", + "Raw spend: 396257.4593126804\n", + "After adstock: 396258.68153490266\n", + "After hill transform: 0.930411954720698\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 766,450.38\n", + "Adstocked value: 766,450.72\n", + "Saturated value: 0.7143\n", + "Final response: 102075.0349\n", + "Raw spend: 766450.3847482362\n", + "After adstock: 766450.7180815695\n", + "After hill transform: 0.7142730424206912\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,801.14\n", + "Adstocked value: 59,801.47\n", + "Saturated value: 0.9276\n", + "Final response: 62309.8496\n", + "Raw spend: 59801.13917654401\n", + "After adstock: 59801.47250987735\n", + "After hill transform: 0.9275675931654929\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 4.415878555079476e-16\n", + "After adstock: 0.17647058823529457\n", + "After hill transform: 7.200743105975846e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 396,257.46\n", + "Adstocked value: 396,258.68\n", + "Saturated value: 0.9304\n", + "Final response: 502549.8457\n", + "Raw spend: 396257.4593126655\n", + "After adstock: 396258.68153488776\n", + "After hill transform: 0.9304119547206907\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 766,450.38\n", + "Adstocked value: 766,450.72\n", + "Saturated value: 0.7143\n", + "Final response: 102075.0349\n", + "Raw spend: 766450.3847482511\n", + "After adstock: 766450.7180815844\n", + "After hill transform: 0.7142730424206937\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,801.14\n", + "Adstocked value: 59,801.47\n", + "Saturated value: 0.9276\n", + "Final response: 62309.8496\n", + "Raw spend: 59801.13917654401\n", + "After adstock: 59801.47250987735\n", + "After hill transform: 0.9275675931654929\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 4.415878555079476e-16\n", + "After adstock: 0.17647058823529457\n", + "After hill transform: 7.200743105975846e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 396,257.46\n", + "Adstocked value: 396,258.68\n", + "Saturated value: 0.9304\n", + "Final response: 502549.8457\n", + "Raw spend: 396257.4593126655\n", + "After adstock: 396258.68153488776\n", + "After hill transform: 0.9304119547206907\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 766,450.38\n", + "Adstocked value: 766,450.72\n", + "Saturated value: 0.7143\n", + "Final response: 102075.0349\n", + "Raw spend: 766450.3847482362\n", + "After adstock: 766450.7180815695\n", + "After hill transform: 0.7142730424206912\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,801.14\n", + "Adstocked value: 59,801.47\n", + "Saturated value: 0.9276\n", + "Final response: 62309.8496\n", + "Raw spend: 59801.139176558914\n", + "After adstock: 59801.47250989225\n", + "After hill transform: 0.9275675931655369\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 4.415878555079476e-16\n", + "After adstock: 0.17647058823529457\n", + "After hill transform: 7.200743105975846e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 396,257.46\n", + "Adstocked value: 396,258.68\n", + "Saturated value: 0.9304\n", + "Final response: 502549.8457\n", + "Raw spend: 396257.4593126655\n", + "After adstock: 396258.68153488776\n", + "After hill transform: 0.9304119547206907\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 766,450.38\n", + "Adstocked value: 766,450.72\n", + "Saturated value: 0.7143\n", + "Final response: 102075.0349\n", + "Raw spend: 766450.3847482362\n", + "After adstock: 766450.7180815695\n", + "After hill transform: 0.7142730424206912\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 59,801.14\n", + "Adstocked value: 59,801.47\n", + "Saturated value: 0.9276\n", + "Final response: 62309.8496\n", + "Raw spend: 59801.13917654401\n", + "After adstock: 59801.47250987735\n", + "After hill transform: 0.9275675931654929\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.490116163543551e-08\n", + "After adstock: 0.17647060313645577\n", + "After hill transform: 7.200744793479973e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 429,270.19\n", + "Adstocked value: 429,271.42\n", + "Saturated value: 0.9444\n", + "Final response: 510118.4517\n", + "Raw spend: 429270.1927798983\n", + "After adstock: 429271.41500212054\n", + "After hill transform: 0.9444243387738872\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 716,297.37\n", + "Adstocked value: 716,297.70\n", + "Saturated value: 0.7061\n", + "Final response: 100907.6913\n", + "Raw spend: 716297.3676298714\n", + "After adstock: 716297.7009632047\n", + "After hill transform: 0.7061045210998881\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 65,827.30\n", + "Adstocked value: 65,827.64\n", + "Saturated value: 0.9428\n", + "Final response: 63334.4060\n", + "Raw spend: 65827.30229753644\n", + "After adstock: 65827.63563086977\n", + "After hill transform: 0.94281952183663\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 429,270.19\n", + "Adstocked value: 429,271.42\n", + "Saturated value: 0.9444\n", + "Final response: 510118.4517\n", + "Raw spend: 429270.1927798983\n", + "After adstock: 429271.41500212054\n", + "After hill transform: 0.9444243387738872\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 716,297.37\n", + "Adstocked value: 716,297.70\n", + "Saturated value: 0.7061\n", + "Final response: 100907.6913\n", + "Raw spend: 716297.3676298714\n", + "After adstock: 716297.7009632047\n", + "After hill transform: 0.7061045210998881\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 65,827.30\n", + "Adstocked value: 65,827.64\n", + "Saturated value: 0.9428\n", + "Final response: 63334.4060\n", + "Raw spend: 65827.30229753644\n", + "After adstock: 65827.63563086977\n", + "After hill transform: 0.94281952183663\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 429,270.19\n", + "Adstocked value: 429,271.42\n", + "Saturated value: 0.9444\n", + "Final response: 510118.4517\n", + "Raw spend: 429270.1927799132\n", + "After adstock: 429271.41500213544\n", + "After hill transform: 0.9444243387738926\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 716,297.37\n", + "Adstocked value: 716,297.70\n", + "Saturated value: 0.7061\n", + "Final response: 100907.6913\n", + "Raw spend: 716297.3676298714\n", + "After adstock: 716297.7009632047\n", + "After hill transform: 0.7061045210998881\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 65,827.30\n", + "Adstocked value: 65,827.64\n", + "Saturated value: 0.9428\n", + "Final response: 63334.4060\n", + "Raw spend: 65827.30229753644\n", + "After adstock: 65827.63563086977\n", + "After hill transform: 0.94281952183663\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 429,270.19\n", + "Adstocked value: 429,271.42\n", + "Saturated value: 0.9444\n", + "Final response: 510118.4517\n", + "Raw spend: 429270.1927798983\n", + "After adstock: 429271.41500212054\n", + "After hill transform: 0.9444243387738872\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 716,297.37\n", + "Adstocked value: 716,297.70\n", + "Saturated value: 0.7061\n", + "Final response: 100907.6913\n", + "Raw spend: 716297.3676298863\n", + "After adstock: 716297.7009632196\n", + "After hill transform: 0.7061045210998905\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 65,827.30\n", + "Adstocked value: 65,827.64\n", + "Saturated value: 0.9428\n", + "Final response: 63334.4060\n", + "Raw spend: 65827.30229753644\n", + "After adstock: 65827.63563086977\n", + "After hill transform: 0.94281952183663\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 429,270.19\n", + "Adstocked value: 429,271.42\n", + "Saturated value: 0.9444\n", + "Final response: 510118.4517\n", + "Raw spend: 429270.1927798983\n", + "After adstock: 429271.41500212054\n", + "After hill transform: 0.9444243387738872\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 716,297.37\n", + "Adstocked value: 716,297.70\n", + "Saturated value: 0.7061\n", + "Final response: 100907.6913\n", + "Raw spend: 716297.3676298714\n", + "After adstock: 716297.7009632047\n", + "After hill transform: 0.7061045210998881\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 65,827.30\n", + "Adstocked value: 65,827.64\n", + "Saturated value: 0.9428\n", + "Final response: 63334.4060\n", + "Raw spend: 65827.30229755134\n", + "After adstock: 65827.63563088467\n", + "After hill transform: 0.9428195218366621\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 429,270.19\n", + "Adstocked value: 429,271.42\n", + "Saturated value: 0.9444\n", + "Final response: 510118.4517\n", + "Raw spend: 429270.1927798983\n", + "After adstock: 429271.41500212054\n", + "After hill transform: 0.9444243387738872\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 716,297.37\n", + "Adstocked value: 716,297.70\n", + "Saturated value: 0.7061\n", + "Final response: 100907.6913\n", + "Raw spend: 716297.3676298714\n", + "After adstock: 716297.7009632047\n", + "After hill transform: 0.7061045210998881\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 65,827.30\n", + "Adstocked value: 65,827.64\n", + "Saturated value: 0.9428\n", + "Final response: 63334.4060\n", + "Raw spend: 65827.30229753644\n", + "After adstock: 65827.63563086977\n", + "After hill transform: 0.94281952183663\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 429,270.19\n", + "Adstocked value: 429,271.42\n", + "Saturated value: 0.9444\n", + "Final response: 510118.4517\n", + "Raw spend: 429270.1927798983\n", + "After adstock: 429271.41500212054\n", + "After hill transform: 0.9444243387738872\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 716,297.37\n", + "Adstocked value: 716,297.70\n", + "Saturated value: 0.7061\n", + "Final response: 100907.6913\n", + "Raw spend: 716297.3676298714\n", + "After adstock: 716297.7009632047\n", + "After hill transform: 0.7061045210998881\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 65,827.30\n", + "Adstocked value: 65,827.64\n", + "Saturated value: 0.9428\n", + "Final response: 63334.4060\n", + "Raw spend: 65827.30229753644\n", + "After adstock: 65827.63563086977\n", + "After hill transform: 0.94281952183663\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 429,270.19\n", + "Adstocked value: 429,271.42\n", + "Saturated value: 0.9444\n", + "Final response: 510118.4517\n", + "Raw spend: 429270.1927799132\n", + "After adstock: 429271.41500213544\n", + "After hill transform: 0.9444243387738926\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 716,297.37\n", + "Adstocked value: 716,297.70\n", + "Saturated value: 0.7061\n", + "Final response: 100907.6913\n", + "Raw spend: 716297.3676298714\n", + "After adstock: 716297.7009632047\n", + "After hill transform: 0.7061045210998881\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 65,827.30\n", + "Adstocked value: 65,827.64\n", + "Saturated value: 0.9428\n", + "Final response: 63334.4060\n", + "Raw spend: 65827.30229753644\n", + "After adstock: 65827.63563086977\n", + "After hill transform: 0.94281952183663\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 429,270.19\n", + "Adstocked value: 429,271.42\n", + "Saturated value: 0.9444\n", + "Final response: 510118.4517\n", + "Raw spend: 429270.1927798983\n", + "After adstock: 429271.41500212054\n", + "After hill transform: 0.9444243387738872\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 716,297.37\n", + "Adstocked value: 716,297.70\n", + "Saturated value: 0.7061\n", + "Final response: 100907.6913\n", + "Raw spend: 716297.3676298863\n", + "After adstock: 716297.7009632196\n", + "After hill transform: 0.7061045210998905\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 65,827.30\n", + "Adstocked value: 65,827.64\n", + "Saturated value: 0.9428\n", + "Final response: 63334.4060\n", + "Raw spend: 65827.30229753644\n", + "After adstock: 65827.63563086977\n", + "After hill transform: 0.94281952183663\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 429,270.19\n", + "Adstocked value: 429,271.42\n", + "Saturated value: 0.9444\n", + "Final response: 510118.4517\n", + "Raw spend: 429270.1927798983\n", + "After adstock: 429271.41500212054\n", + "After hill transform: 0.9444243387738872\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 716,297.37\n", + "Adstocked value: 716,297.70\n", + "Saturated value: 0.7061\n", + "Final response: 100907.6913\n", + "Raw spend: 716297.3676298714\n", + "After adstock: 716297.7009632047\n", + "After hill transform: 0.7061045210998881\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 65,827.30\n", + "Adstocked value: 65,827.64\n", + "Saturated value: 0.9428\n", + "Final response: 63334.4060\n", + "Raw spend: 65827.30229755134\n", + "After adstock: 65827.63563088467\n", + "After hill transform: 0.9428195218366621\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 429,270.19\n", + "Adstocked value: 429,271.42\n", + "Saturated value: 0.9444\n", + "Final response: 510118.4517\n", + "Raw spend: 429270.1927798983\n", + "After adstock: 429271.41500212054\n", + "After hill transform: 0.9444243387738872\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 716,297.37\n", + "Adstocked value: 716,297.70\n", + "Saturated value: 0.7061\n", + "Final response: 100907.6913\n", + "Raw spend: 716297.3676298714\n", + "After adstock: 716297.7009632047\n", + "After hill transform: 0.7061045210998881\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 65,827.30\n", + "Adstocked value: 65,827.64\n", + "Saturated value: 0.9428\n", + "Final response: 63334.4060\n", + "Raw spend: 65827.30229753644\n", + "After adstock: 65827.63563086977\n", + "After hill transform: 0.94281952183663\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 675,836.59\n", + "Adstocked value: 675,836.93\n", + "Saturated value: 0.6990\n", + "Final response: 99889.3482\n", + "Raw spend: 675836.5943435652\n", + "After adstock: 675836.9276768985\n", + "After hill transform: 0.698978635818803\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,688.94\n", + "Adstocked value: 70,689.27\n", + "Saturated value: 0.9521\n", + "Final response: 63959.9351\n", + "Raw spend: 70688.93994267678\n", + "After adstock: 70689.2732760101\n", + "After hill transform: 0.9521313803440138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 675,836.59\n", + "Adstocked value: 675,836.93\n", + "Saturated value: 0.6990\n", + "Final response: 99889.3482\n", + "Raw spend: 675836.5943435652\n", + "After adstock: 675836.9276768985\n", + "After hill transform: 0.698978635818803\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,688.94\n", + "Adstocked value: 70,689.27\n", + "Saturated value: 0.9521\n", + "Final response: 63959.9351\n", + "Raw spend: 70688.93994267678\n", + "After adstock: 70689.2732760101\n", + "After hill transform: 0.9521313803440138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 675,836.59\n", + "Adstocked value: 675,836.93\n", + "Saturated value: 0.6990\n", + "Final response: 99889.3482\n", + "Raw spend: 675836.5943435652\n", + "After adstock: 675836.9276768985\n", + "After hill transform: 0.698978635818803\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,688.94\n", + "Adstocked value: 70,689.27\n", + "Saturated value: 0.9521\n", + "Final response: 63959.9351\n", + "Raw spend: 70688.93994267678\n", + "After adstock: 70689.2732760101\n", + "After hill transform: 0.9521313803440138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 675,836.59\n", + "Adstocked value: 675,836.93\n", + "Saturated value: 0.6990\n", + "Final response: 99889.3482\n", + "Raw spend: 675836.5943435801\n", + "After adstock: 675836.9276769134\n", + "After hill transform: 0.6989786358188058\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,688.94\n", + "Adstocked value: 70,689.27\n", + "Saturated value: 0.9521\n", + "Final response: 63959.9351\n", + "Raw spend: 70688.93994267678\n", + "After adstock: 70689.2732760101\n", + "After hill transform: 0.9521313803440138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 675,836.59\n", + "Adstocked value: 675,836.93\n", + "Saturated value: 0.6990\n", + "Final response: 99889.3482\n", + "Raw spend: 675836.5943435652\n", + "After adstock: 675836.9276768985\n", + "After hill transform: 0.698978635818803\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,688.94\n", + "Adstocked value: 70,689.27\n", + "Saturated value: 0.9521\n", + "Final response: 63959.9351\n", + "Raw spend: 70688.93994269168\n", + "After adstock: 70689.27327602501\n", + "After hill transform: 0.952131380344039\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 675,836.59\n", + "Adstocked value: 675,836.93\n", + "Saturated value: 0.6990\n", + "Final response: 99889.3482\n", + "Raw spend: 675836.5943435652\n", + "After adstock: 675836.9276768985\n", + "After hill transform: 0.698978635818803\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,688.94\n", + "Adstocked value: 70,689.27\n", + "Saturated value: 0.9521\n", + "Final response: 63959.9351\n", + "Raw spend: 70688.93994267678\n", + "After adstock: 70689.2732760101\n", + "After hill transform: 0.9521313803440138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 675,836.59\n", + "Adstocked value: 675,836.93\n", + "Saturated value: 0.6990\n", + "Final response: 99889.3482\n", + "Raw spend: 675836.5943435652\n", + "After adstock: 675836.9276768985\n", + "After hill transform: 0.698978635818803\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,688.94\n", + "Adstocked value: 70,689.27\n", + "Saturated value: 0.9521\n", + "Final response: 63959.9351\n", + "Raw spend: 70688.93994267678\n", + "After adstock: 70689.2732760101\n", + "After hill transform: 0.9521313803440138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 675,836.59\n", + "Adstocked value: 675,836.93\n", + "Saturated value: 0.6990\n", + "Final response: 99889.3482\n", + "Raw spend: 675836.5943435652\n", + "After adstock: 675836.9276768985\n", + "After hill transform: 0.698978635818803\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,688.94\n", + "Adstocked value: 70,689.27\n", + "Saturated value: 0.9521\n", + "Final response: 63959.9351\n", + "Raw spend: 70688.93994267678\n", + "After adstock: 70689.2732760101\n", + "After hill transform: 0.9521313803440138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 675,836.59\n", + "Adstocked value: 675,836.93\n", + "Saturated value: 0.6990\n", + "Final response: 99889.3482\n", + "Raw spend: 675836.5943435801\n", + "After adstock: 675836.9276769134\n", + "After hill transform: 0.6989786358188058\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,688.94\n", + "Adstocked value: 70,689.27\n", + "Saturated value: 0.9521\n", + "Final response: 63959.9351\n", + "Raw spend: 70688.93994267678\n", + "After adstock: 70689.2732760101\n", + "After hill transform: 0.9521313803440138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 675,836.59\n", + "Adstocked value: 675,836.93\n", + "Saturated value: 0.6990\n", + "Final response: 99889.3482\n", + "Raw spend: 675836.5943435652\n", + "After adstock: 675836.9276768985\n", + "After hill transform: 0.698978635818803\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,688.94\n", + "Adstocked value: 70,689.27\n", + "Saturated value: 0.9521\n", + "Final response: 63959.9351\n", + "Raw spend: 70688.93994269168\n", + "After adstock: 70689.27327602501\n", + "After hill transform: 0.952131380344039\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 675,836.59\n", + "Adstocked value: 675,836.93\n", + "Saturated value: 0.6990\n", + "Final response: 99889.3482\n", + "Raw spend: 675836.5943435652\n", + "After adstock: 675836.9276768985\n", + "After hill transform: 0.698978635818803\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,688.94\n", + "Adstocked value: 70,689.27\n", + "Saturated value: 0.9521\n", + "Final response: 63959.9351\n", + "Raw spend: 70688.93994267678\n", + "After adstock: 70689.2732760101\n", + "After hill transform: 0.9521313803440138\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 675,836.78\n", + "Adstocked value: 675,837.11\n", + "Saturated value: 0.6990\n", + "Final response: 99889.3529\n", + "Raw spend: 675836.7753165553\n", + "After adstock: 675837.1086498887\n", + "After hill transform: 0.6989786688621442\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,688.97\n", + "Adstocked value: 70,689.31\n", + "Saturated value: 0.9521\n", + "Final response: 63959.9390\n", + "Raw spend: 70688.97383241792\n", + "After adstock: 70689.30716575125\n", + "After hill transform: 0.9521314378668253\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 675,836.78\n", + "Adstocked value: 675,837.11\n", + "Saturated value: 0.6990\n", + "Final response: 99889.3529\n", + "Raw spend: 675836.7753165553\n", + "After adstock: 675837.1086498887\n", + "After hill transform: 0.6989786688621442\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,688.97\n", + "Adstocked value: 70,689.31\n", + "Saturated value: 0.9521\n", + "Final response: 63959.9390\n", + "Raw spend: 70688.97383241792\n", + "After adstock: 70689.30716575125\n", + "After hill transform: 0.9521314378668253\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 675,836.78\n", + "Adstocked value: 675,837.11\n", + "Saturated value: 0.6990\n", + "Final response: 99889.3529\n", + "Raw spend: 675836.7753165553\n", + "After adstock: 675837.1086498887\n", + "After hill transform: 0.6989786688621442\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,688.97\n", + "Adstocked value: 70,689.31\n", + "Saturated value: 0.9521\n", + "Final response: 63959.9390\n", + "Raw spend: 70688.97383241792\n", + "After adstock: 70689.30716575125\n", + "After hill transform: 0.9521314378668253\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 675,836.78\n", + "Adstocked value: 675,837.11\n", + "Saturated value: 0.6990\n", + "Final response: 99889.3529\n", + "Raw spend: 675836.7753165702\n", + "After adstock: 675837.1086499036\n", + "After hill transform: 0.6989786688621469\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,688.97\n", + "Adstocked value: 70,689.31\n", + "Saturated value: 0.9521\n", + "Final response: 63959.9390\n", + "Raw spend: 70688.97383241792\n", + "After adstock: 70689.30716575125\n", + "After hill transform: 0.9521314378668253\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 675,836.78\n", + "Adstocked value: 675,837.11\n", + "Saturated value: 0.6990\n", + "Final response: 99889.3529\n", + "Raw spend: 675836.7753165553\n", + "After adstock: 675837.1086498887\n", + "After hill transform: 0.6989786688621442\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,688.97\n", + "Adstocked value: 70,689.31\n", + "Saturated value: 0.9521\n", + "Final response: 63959.9390\n", + "Raw spend: 70688.97383243282\n", + "After adstock: 70689.30716576615\n", + "After hill transform: 0.9521314378668506\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 675,836.78\n", + "Adstocked value: 675,837.11\n", + "Saturated value: 0.6990\n", + "Final response: 99889.3529\n", + "Raw spend: 675836.7753165553\n", + "After adstock: 675837.1086498887\n", + "After hill transform: 0.6989786688621442\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,688.97\n", + "Adstocked value: 70,689.31\n", + "Saturated value: 0.9521\n", + "Final response: 63959.9390\n", + "Raw spend: 70688.97383241792\n", + "After adstock: 70689.30716575125\n", + "After hill transform: 0.9521314378668253\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 675,836.78\n", + "Adstocked value: 675,837.11\n", + "Saturated value: 0.6990\n", + "Final response: 99889.3529\n", + "Raw spend: 675836.7753165553\n", + "After adstock: 675837.1086498887\n", + "After hill transform: 0.6989786688621442\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,688.97\n", + "Adstocked value: 70,689.31\n", + "Saturated value: 0.9521\n", + "Final response: 63959.9390\n", + "Raw spend: 70688.97383241792\n", + "After adstock: 70689.30716575125\n", + "After hill transform: 0.9521314378668253\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 675,836.78\n", + "Adstocked value: 675,837.11\n", + "Saturated value: 0.6990\n", + "Final response: 99889.3529\n", + "Raw spend: 675836.7753165553\n", + "After adstock: 675837.1086498887\n", + "After hill transform: 0.6989786688621442\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,688.97\n", + "Adstocked value: 70,689.31\n", + "Saturated value: 0.9521\n", + "Final response: 63959.9390\n", + "Raw spend: 70688.97383241792\n", + "After adstock: 70689.30716575125\n", + "After hill transform: 0.9521314378668253\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 675,836.78\n", + "Adstocked value: 675,837.11\n", + "Saturated value: 0.6990\n", + "Final response: 99889.3529\n", + "Raw spend: 675836.7753165702\n", + "After adstock: 675837.1086499036\n", + "After hill transform: 0.6989786688621469\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,688.97\n", + "Adstocked value: 70,689.31\n", + "Saturated value: 0.9521\n", + "Final response: 63959.9390\n", + "Raw spend: 70688.97383241792\n", + "After adstock: 70689.30716575125\n", + "After hill transform: 0.9521314378668253\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 675,836.78\n", + "Adstocked value: 675,837.11\n", + "Saturated value: 0.6990\n", + "Final response: 99889.3529\n", + "Raw spend: 675836.7753165553\n", + "After adstock: 675837.1086498887\n", + "After hill transform: 0.6989786688621442\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,688.97\n", + "Adstocked value: 70,689.31\n", + "Saturated value: 0.9521\n", + "Final response: 63959.9390\n", + "Raw spend: 70688.97383243282\n", + "After adstock: 70689.30716576615\n", + "After hill transform: 0.9521314378668506\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 675,836.78\n", + "Adstocked value: 675,837.11\n", + "Saturated value: 0.6990\n", + "Final response: 99889.3529\n", + "Raw spend: 675836.7753165553\n", + "After adstock: 675837.1086498887\n", + "After hill transform: 0.6989786688621442\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,688.97\n", + "Adstocked value: 70,689.31\n", + "Saturated value: 0.9521\n", + "Final response: 63959.9390\n", + "Raw spend: 70688.97383241792\n", + "After adstock: 70689.30716575125\n", + "After hill transform: 0.9521314378668253\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282037\n", + "After adstock: 455904.44475042593\n", + "After hill transform: 0.9531672654247779\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 675,838.08\n", + "Adstocked value: 675,838.41\n", + "Saturated value: 0.6990\n", + "Final response: 99889.3870\n", + "Raw spend: 675838.0811611629\n", + "After adstock: 675838.4144944963\n", + "After hill transform: 0.6989789072922553\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,689.16\n", + "Adstocked value: 70,689.49\n", + "Saturated value: 0.9521\n", + "Final response: 63959.9603\n", + "Raw spend: 70689.16070899699\n", + "After adstock: 70689.49404233032\n", + "After hill transform: 0.9521317550604402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.877693356179165e-15\n", + "After adstock: 0.17647058823529801\n", + "After hill transform: 7.200743105976235e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282037\n", + "After adstock: 455904.44475042593\n", + "After hill transform: 0.9531672654247779\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 675,838.08\n", + "Adstocked value: 675,838.41\n", + "Saturated value: 0.6990\n", + "Final response: 99889.3870\n", + "Raw spend: 675838.0811611629\n", + "After adstock: 675838.4144944963\n", + "After hill transform: 0.6989789072922553\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,689.16\n", + "Adstocked value: 70,689.49\n", + "Saturated value: 0.9521\n", + "Final response: 63959.9603\n", + "Raw spend: 70689.16070899699\n", + "After adstock: 70689.49404233032\n", + "After hill transform: 0.9521317550604402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.877693356179165e-15\n", + "After adstock: 0.17647058823529801\n", + "After hill transform: 7.200743105976235e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281888\n", + "After adstock: 455904.444750411\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 675,838.08\n", + "Adstocked value: 675,838.41\n", + "Saturated value: 0.6990\n", + "Final response: 99889.3870\n", + "Raw spend: 675838.0811611629\n", + "After adstock: 675838.4144944963\n", + "After hill transform: 0.6989789072922553\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,689.16\n", + "Adstocked value: 70,689.49\n", + "Saturated value: 0.9521\n", + "Final response: 63959.9603\n", + "Raw spend: 70689.16070899699\n", + "After adstock: 70689.49404233032\n", + "After hill transform: 0.9521317550604402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.877693356179165e-15\n", + "After adstock: 0.17647058823529801\n", + "After hill transform: 7.200743105976235e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282037\n", + "After adstock: 455904.44475042593\n", + "After hill transform: 0.9531672654247779\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 675,838.08\n", + "Adstocked value: 675,838.41\n", + "Saturated value: 0.6990\n", + "Final response: 99889.3870\n", + "Raw spend: 675838.0811611778\n", + "After adstock: 675838.4144945112\n", + "After hill transform: 0.698978907292258\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,689.16\n", + "Adstocked value: 70,689.49\n", + "Saturated value: 0.9521\n", + "Final response: 63959.9603\n", + "Raw spend: 70689.16070899699\n", + "After adstock: 70689.49404233032\n", + "After hill transform: 0.9521317550604402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.877693356179165e-15\n", + "After adstock: 0.17647058823529801\n", + "After hill transform: 7.200743105976235e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282037\n", + "After adstock: 455904.44475042593\n", + "After hill transform: 0.9531672654247779\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 675,838.08\n", + "Adstocked value: 675,838.41\n", + "Saturated value: 0.6990\n", + "Final response: 99889.3870\n", + "Raw spend: 675838.0811611629\n", + "After adstock: 675838.4144944963\n", + "After hill transform: 0.6989789072922553\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,689.16\n", + "Adstocked value: 70,689.49\n", + "Saturated value: 0.9521\n", + "Final response: 63959.9603\n", + "Raw spend: 70689.16070901189\n", + "After adstock: 70689.49404234522\n", + "After hill transform: 0.9521317550604655\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.877693356179165e-15\n", + "After adstock: 0.17647058823529801\n", + "After hill transform: 7.200743105976235e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282037\n", + "After adstock: 455904.44475042593\n", + "After hill transform: 0.9531672654247779\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 675,838.08\n", + "Adstocked value: 675,838.41\n", + "Saturated value: 0.6990\n", + "Final response: 99889.3870\n", + "Raw spend: 675838.0811611629\n", + "After adstock: 675838.4144944963\n", + "After hill transform: 0.6989789072922553\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,689.16\n", + "Adstocked value: 70,689.49\n", + "Saturated value: 0.9521\n", + "Final response: 63959.9603\n", + "Raw spend: 70689.16070899699\n", + "After adstock: 70689.49404233032\n", + "After hill transform: 0.9521317550604402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901165071541013e-08\n", + "After adstock: 0.1764706031364592\n", + "After hill transform: 7.200744793480364e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282037\n", + "After adstock: 455904.44475042593\n", + "After hill transform: 0.9531672654247779\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 675,838.08\n", + "Adstocked value: 675,838.41\n", + "Saturated value: 0.6990\n", + "Final response: 99889.3870\n", + "Raw spend: 675838.0811611629\n", + "After adstock: 675838.4144944963\n", + "After hill transform: 0.6989789072922553\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,689.16\n", + "Adstocked value: 70,689.49\n", + "Saturated value: 0.9521\n", + "Final response: 63959.9603\n", + "Raw spend: 70689.16070899699\n", + "After adstock: 70689.49404233032\n", + "After hill transform: 0.9521317550604402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.877693356179165e-15\n", + "After adstock: 0.17647058823529801\n", + "After hill transform: 7.200743105976235e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281888\n", + "After adstock: 455904.444750411\n", + "After hill transform: 0.9531672654247735\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 675,838.08\n", + "Adstocked value: 675,838.41\n", + "Saturated value: 0.6990\n", + "Final response: 99889.3870\n", + "Raw spend: 675838.0811611629\n", + "After adstock: 675838.4144944963\n", + "After hill transform: 0.6989789072922553\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,689.16\n", + "Adstocked value: 70,689.49\n", + "Saturated value: 0.9521\n", + "Final response: 63959.9603\n", + "Raw spend: 70689.16070899699\n", + "After adstock: 70689.49404233032\n", + "After hill transform: 0.9521317550604402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.877693356179165e-15\n", + "After adstock: 0.17647058823529801\n", + "After hill transform: 7.200743105976235e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282037\n", + "After adstock: 455904.44475042593\n", + "After hill transform: 0.9531672654247779\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 675,838.08\n", + "Adstocked value: 675,838.41\n", + "Saturated value: 0.6990\n", + "Final response: 99889.3870\n", + "Raw spend: 675838.0811611778\n", + "After adstock: 675838.4144945112\n", + "After hill transform: 0.698978907292258\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,689.16\n", + "Adstocked value: 70,689.49\n", + "Saturated value: 0.9521\n", + "Final response: 63959.9603\n", + "Raw spend: 70689.16070899699\n", + "After adstock: 70689.49404233032\n", + "After hill transform: 0.9521317550604402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.877693356179165e-15\n", + "After adstock: 0.17647058823529801\n", + "After hill transform: 7.200743105976235e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282037\n", + "After adstock: 455904.44475042593\n", + "After hill transform: 0.9531672654247779\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 675,838.08\n", + "Adstocked value: 675,838.41\n", + "Saturated value: 0.6990\n", + "Final response: 99889.3870\n", + "Raw spend: 675838.0811611629\n", + "After adstock: 675838.4144944963\n", + "After hill transform: 0.6989789072922553\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,689.16\n", + "Adstocked value: 70,689.49\n", + "Saturated value: 0.9521\n", + "Final response: 63959.9603\n", + "Raw spend: 70689.16070901189\n", + "After adstock: 70689.49404234522\n", + "After hill transform: 0.9521317550604655\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.877693356179165e-15\n", + "After adstock: 0.17647058823529801\n", + "After hill transform: 7.200743105976235e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225282037\n", + "After adstock: 455904.44475042593\n", + "After hill transform: 0.9531672654247779\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 675,838.08\n", + "Adstocked value: 675,838.41\n", + "Saturated value: 0.6990\n", + "Final response: 99889.3870\n", + "Raw spend: 675838.0811611629\n", + "After adstock: 675838.4144944963\n", + "After hill transform: 0.6989789072922553\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,689.16\n", + "Adstocked value: 70,689.49\n", + "Saturated value: 0.9521\n", + "Final response: 63959.9603\n", + "Raw spend: 70689.16070899699\n", + "After adstock: 70689.49404233032\n", + "After hill transform: 0.9521317550604402\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901165071541013e-08\n", + "After adstock: 0.1764706031364592\n", + "After hill transform: 7.200744793480364e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225271623\n", + "After adstock: 455904.44474938454\n", + "After hill transform: 0.9531672654244723\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 675,843.36\n", + "Adstocked value: 675,843.69\n", + "Saturated value: 0.6990\n", + "Final response: 99889.5246\n", + "Raw spend: 675843.3557791234\n", + "After adstock: 675843.6891124567\n", + "After hill transform: 0.6989798703625838\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,689.96\n", + "Adstocked value: 70,690.29\n", + "Saturated value: 0.9521\n", + "Final response: 63960.0509\n", + "Raw spend: 70689.95550302154\n", + "After adstock: 70690.28883635487\n", + "After hill transform: 0.9521331040666856\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225271623\n", + "After adstock: 455904.44474938454\n", + "After hill transform: 0.9531672654244723\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 675,843.36\n", + "Adstocked value: 675,843.69\n", + "Saturated value: 0.6990\n", + "Final response: 99889.5246\n", + "Raw spend: 675843.3557791234\n", + "After adstock: 675843.6891124567\n", + "After hill transform: 0.6989798703625838\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,689.96\n", + "Adstocked value: 70,690.29\n", + "Saturated value: 0.9521\n", + "Final response: 63960.0509\n", + "Raw spend: 70689.95550302154\n", + "After adstock: 70690.28883635487\n", + "After hill transform: 0.9521331040666856\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225271772\n", + "After adstock: 455904.44474939944\n", + "After hill transform: 0.9531672654244767\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 675,843.36\n", + "Adstocked value: 675,843.69\n", + "Saturated value: 0.6990\n", + "Final response: 99889.5246\n", + "Raw spend: 675843.3557791234\n", + "After adstock: 675843.6891124567\n", + "After hill transform: 0.6989798703625838\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,689.96\n", + "Adstocked value: 70,690.29\n", + "Saturated value: 0.9521\n", + "Final response: 63960.0509\n", + "Raw spend: 70689.95550302154\n", + "After adstock: 70690.28883635487\n", + "After hill transform: 0.9521331040666856\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225271623\n", + "After adstock: 455904.44474938454\n", + "After hill transform: 0.9531672654244723\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 675,843.36\n", + "Adstocked value: 675,843.69\n", + "Saturated value: 0.6990\n", + "Final response: 99889.5246\n", + "Raw spend: 675843.3557791383\n", + "After adstock: 675843.6891124716\n", + "After hill transform: 0.6989798703625866\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,689.96\n", + "Adstocked value: 70,690.29\n", + "Saturated value: 0.9521\n", + "Final response: 63960.0509\n", + "Raw spend: 70689.95550302154\n", + "After adstock: 70690.28883635487\n", + "After hill transform: 0.9521331040666856\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225271623\n", + "After adstock: 455904.44474938454\n", + "After hill transform: 0.9531672654244723\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 675,843.36\n", + "Adstocked value: 675,843.69\n", + "Saturated value: 0.6990\n", + "Final response: 99889.5246\n", + "Raw spend: 675843.3557791234\n", + "After adstock: 675843.6891124567\n", + "After hill transform: 0.6989798703625838\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,689.96\n", + "Adstocked value: 70,690.29\n", + "Saturated value: 0.9521\n", + "Final response: 63960.0509\n", + "Raw spend: 70689.95550303644\n", + "After adstock: 70690.28883636977\n", + "After hill transform: 0.9521331040667109\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225271623\n", + "After adstock: 455904.44474938454\n", + "After hill transform: 0.9531672654244723\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 675,843.36\n", + "Adstocked value: 675,843.69\n", + "Saturated value: 0.6990\n", + "Final response: 99889.5246\n", + "Raw spend: 675843.3557791234\n", + "After adstock: 675843.6891124567\n", + "After hill transform: 0.6989798703625838\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,689.96\n", + "Adstocked value: 70,690.29\n", + "Saturated value: 0.9521\n", + "Final response: 63960.0509\n", + "Raw spend: 70689.95550302154\n", + "After adstock: 70690.28883635487\n", + "After hill transform: 0.9521331040666856\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225271623\n", + "After adstock: 455904.44474938454\n", + "After hill transform: 0.9531672654244723\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 675,843.36\n", + "Adstocked value: 675,843.69\n", + "Saturated value: 0.6990\n", + "Final response: 99889.5246\n", + "Raw spend: 675843.3557791234\n", + "After adstock: 675843.6891124567\n", + "After hill transform: 0.6989798703625838\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,689.96\n", + "Adstocked value: 70,690.29\n", + "Saturated value: 0.9521\n", + "Final response: 63960.0509\n", + "Raw spend: 70689.95550302154\n", + "After adstock: 70690.28883635487\n", + "After hill transform: 0.9521331040666856\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225271772\n", + "After adstock: 455904.44474939944\n", + "After hill transform: 0.9531672654244767\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 675,843.36\n", + "Adstocked value: 675,843.69\n", + "Saturated value: 0.6990\n", + "Final response: 99889.5246\n", + "Raw spend: 675843.3557791234\n", + "After adstock: 675843.6891124567\n", + "After hill transform: 0.6989798703625838\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,689.96\n", + "Adstocked value: 70,690.29\n", + "Saturated value: 0.9521\n", + "Final response: 63960.0509\n", + "Raw spend: 70689.95550302154\n", + "After adstock: 70690.28883635487\n", + "After hill transform: 0.9521331040666856\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225271623\n", + "After adstock: 455904.44474938454\n", + "After hill transform: 0.9531672654244723\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 675,843.36\n", + "Adstocked value: 675,843.69\n", + "Saturated value: 0.6990\n", + "Final response: 99889.5246\n", + "Raw spend: 675843.3557791383\n", + "After adstock: 675843.6891124716\n", + "After hill transform: 0.6989798703625866\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,689.96\n", + "Adstocked value: 70,690.29\n", + "Saturated value: 0.9521\n", + "Final response: 63960.0509\n", + "Raw spend: 70689.95550302154\n", + "After adstock: 70690.28883635487\n", + "After hill transform: 0.9521331040666856\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225271623\n", + "After adstock: 455904.44474938454\n", + "After hill transform: 0.9531672654244723\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 675,843.36\n", + "Adstocked value: 675,843.69\n", + "Saturated value: 0.6990\n", + "Final response: 99889.5246\n", + "Raw spend: 675843.3557791234\n", + "After adstock: 675843.6891124567\n", + "After hill transform: 0.6989798703625838\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,689.96\n", + "Adstocked value: 70,690.29\n", + "Saturated value: 0.9521\n", + "Final response: 63960.0509\n", + "Raw spend: 70689.95550303644\n", + "After adstock: 70690.28883636977\n", + "After hill transform: 0.9521331040667109\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225271623\n", + "After adstock: 455904.44474938454\n", + "After hill transform: 0.9531672654244723\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 675,843.36\n", + "Adstocked value: 675,843.69\n", + "Saturated value: 0.6990\n", + "Final response: 99889.5246\n", + "Raw spend: 675843.3557791234\n", + "After adstock: 675843.6891124567\n", + "After hill transform: 0.6989798703625838\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,689.96\n", + "Adstocked value: 70,690.29\n", + "Saturated value: 0.9521\n", + "Final response: 63960.0509\n", + "Raw spend: 70689.95550302154\n", + "After adstock: 70690.28883635487\n", + "After hill transform: 0.9521331040666856\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252730647\n", + "After adstock: 455904.4447495287\n", + "After hill transform: 0.9531672654245146\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 675,875.87\n", + "Adstocked value: 675,876.21\n", + "Saturated value: 0.6990\n", + "Final response: 99890.3730\n", + "Raw spend: 675875.8716974593\n", + "After adstock: 675876.2050307926\n", + "After hill transform: 0.6989858071027562\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,694.81\n", + "Adstocked value: 70,695.14\n", + "Saturated value: 0.9521\n", + "Final response: 63960.6038\n", + "Raw spend: 70694.80563495954\n", + "After adstock: 70695.13896829287\n", + "After hill transform: 0.9521413350989248\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252730647\n", + "After adstock: 455904.4447495287\n", + "After hill transform: 0.9531672654245146\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 675,875.87\n", + "Adstocked value: 675,876.21\n", + "Saturated value: 0.6990\n", + "Final response: 99890.3730\n", + "Raw spend: 675875.8716974593\n", + "After adstock: 675876.2050307926\n", + "After hill transform: 0.6989858071027562\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,694.81\n", + "Adstocked value: 70,695.14\n", + "Saturated value: 0.9521\n", + "Final response: 63960.6038\n", + "Raw spend: 70694.80563495954\n", + "After adstock: 70695.13896829287\n", + "After hill transform: 0.9521413350989248\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252732137\n", + "After adstock: 455904.4447495436\n", + "After hill transform: 0.953167265424519\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 675,875.87\n", + "Adstocked value: 675,876.21\n", + "Saturated value: 0.6990\n", + "Final response: 99890.3730\n", + "Raw spend: 675875.8716974593\n", + "After adstock: 675876.2050307926\n", + "After hill transform: 0.6989858071027562\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,694.81\n", + "Adstocked value: 70,695.14\n", + "Saturated value: 0.9521\n", + "Final response: 63960.6038\n", + "Raw spend: 70694.80563495954\n", + "After adstock: 70695.13896829287\n", + "After hill transform: 0.9521413350989248\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252730647\n", + "After adstock: 455904.4447495287\n", + "After hill transform: 0.9531672654245146\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 675,875.87\n", + "Adstocked value: 675,876.21\n", + "Saturated value: 0.6990\n", + "Final response: 99890.3730\n", + "Raw spend: 675875.8716974742\n", + "After adstock: 675876.2050308075\n", + "After hill transform: 0.6989858071027588\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,694.81\n", + "Adstocked value: 70,695.14\n", + "Saturated value: 0.9521\n", + "Final response: 63960.6038\n", + "Raw spend: 70694.80563495954\n", + "After adstock: 70695.13896829287\n", + "After hill transform: 0.9521413350989248\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252730647\n", + "After adstock: 455904.4447495287\n", + "After hill transform: 0.9531672654245146\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 675,875.87\n", + "Adstocked value: 675,876.21\n", + "Saturated value: 0.6990\n", + "Final response: 99890.3730\n", + "Raw spend: 675875.8716974593\n", + "After adstock: 675876.2050307926\n", + "After hill transform: 0.6989858071027562\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,694.81\n", + "Adstocked value: 70,695.14\n", + "Saturated value: 0.9521\n", + "Final response: 63960.6038\n", + "Raw spend: 70694.80563497444\n", + "After adstock: 70695.13896830777\n", + "After hill transform: 0.9521413350989502\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252730647\n", + "After adstock: 455904.4447495287\n", + "After hill transform: 0.9531672654245146\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 675,875.87\n", + "Adstocked value: 675,876.21\n", + "Saturated value: 0.6990\n", + "Final response: 99890.3730\n", + "Raw spend: 675875.8716974593\n", + "After adstock: 675876.2050307926\n", + "After hill transform: 0.6989858071027562\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,694.81\n", + "Adstocked value: 70,695.14\n", + "Saturated value: 0.9521\n", + "Final response: 63960.6038\n", + "Raw spend: 70694.80563495954\n", + "After adstock: 70695.13896829287\n", + "After hill transform: 0.9521413350989248\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252730647\n", + "After adstock: 455904.4447495287\n", + "After hill transform: 0.9531672654245146\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 675,875.87\n", + "Adstocked value: 675,876.21\n", + "Saturated value: 0.6990\n", + "Final response: 99890.3730\n", + "Raw spend: 675875.8716974593\n", + "After adstock: 675876.2050307926\n", + "After hill transform: 0.6989858071027562\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,694.81\n", + "Adstocked value: 70,695.14\n", + "Saturated value: 0.9521\n", + "Final response: 63960.6038\n", + "Raw spend: 70694.80563495954\n", + "After adstock: 70695.13896829287\n", + "After hill transform: 0.9521413350989248\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252732137\n", + "After adstock: 455904.4447495436\n", + "After hill transform: 0.953167265424519\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 675,875.87\n", + "Adstocked value: 675,876.21\n", + "Saturated value: 0.6990\n", + "Final response: 99890.3730\n", + "Raw spend: 675875.8716974593\n", + "After adstock: 675876.2050307926\n", + "After hill transform: 0.6989858071027562\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,694.81\n", + "Adstocked value: 70,695.14\n", + "Saturated value: 0.9521\n", + "Final response: 63960.6038\n", + "Raw spend: 70694.80563495954\n", + "After adstock: 70695.13896829287\n", + "After hill transform: 0.9521413350989248\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252730647\n", + "After adstock: 455904.4447495287\n", + "After hill transform: 0.9531672654245146\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 675,875.87\n", + "Adstocked value: 675,876.21\n", + "Saturated value: 0.6990\n", + "Final response: 99890.3730\n", + "Raw spend: 675875.8716974742\n", + "After adstock: 675876.2050308075\n", + "After hill transform: 0.6989858071027588\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,694.81\n", + "Adstocked value: 70,695.14\n", + "Saturated value: 0.9521\n", + "Final response: 63960.6038\n", + "Raw spend: 70694.80563495954\n", + "After adstock: 70695.13896829287\n", + "After hill transform: 0.9521413350989248\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252730647\n", + "After adstock: 455904.4447495287\n", + "After hill transform: 0.9531672654245146\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 675,875.87\n", + "Adstocked value: 675,876.21\n", + "Saturated value: 0.6990\n", + "Final response: 99890.3730\n", + "Raw spend: 675875.8716974593\n", + "After adstock: 675876.2050307926\n", + "After hill transform: 0.6989858071027562\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,694.81\n", + "Adstocked value: 70,695.14\n", + "Saturated value: 0.9521\n", + "Final response: 63960.6038\n", + "Raw spend: 70694.80563497444\n", + "After adstock: 70695.13896830777\n", + "After hill transform: 0.9521413350989502\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252730647\n", + "After adstock: 455904.4447495287\n", + "After hill transform: 0.9531672654245146\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 675,875.87\n", + "Adstocked value: 675,876.21\n", + "Saturated value: 0.6990\n", + "Final response: 99890.3730\n", + "Raw spend: 675875.8716974593\n", + "After adstock: 675876.2050307926\n", + "After hill transform: 0.6989858071027562\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,694.81\n", + "Adstocked value: 70,695.14\n", + "Saturated value: 0.9521\n", + "Final response: 63960.6038\n", + "Raw spend: 70694.80563495954\n", + "After adstock: 70695.13896829287\n", + "After hill transform: 0.9521413350989248\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 676,012.36\n", + "Adstocked value: 676,012.69\n", + "Saturated value: 0.6990\n", + "Final response: 99893.9336\n", + "Raw spend: 676012.3550371617\n", + "After adstock: 676012.6883704951\n", + "After hill transform: 0.6990107223208755\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,715.22\n", + "Adstocked value: 70,715.55\n", + "Saturated value: 0.9522\n", + "Final response: 63962.9295\n", + "Raw spend: 70715.21843450346\n", + "After adstock: 70715.55176783679\n", + "After hill transform: 0.9521759562121106\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.6209724202262874e-13\n", + "After adstock: 0.17647058823545622\n", + "After hill transform: 7.200743105994153e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 676,012.36\n", + "Adstocked value: 676,012.69\n", + "Saturated value: 0.6990\n", + "Final response: 99893.9336\n", + "Raw spend: 676012.3550371617\n", + "After adstock: 676012.6883704951\n", + "After hill transform: 0.6990107223208755\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,715.22\n", + "Adstocked value: 70,715.55\n", + "Saturated value: 0.9522\n", + "Final response: 63962.9295\n", + "Raw spend: 70715.21843450346\n", + "After adstock: 70715.55176783679\n", + "After hill transform: 0.9521759562121106\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.6209724202262874e-13\n", + "After adstock: 0.17647058823545622\n", + "After hill transform: 7.200743105994153e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 676,012.36\n", + "Adstocked value: 676,012.69\n", + "Saturated value: 0.6990\n", + "Final response: 99893.9336\n", + "Raw spend: 676012.3550371617\n", + "After adstock: 676012.6883704951\n", + "After hill transform: 0.6990107223208755\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,715.22\n", + "Adstocked value: 70,715.55\n", + "Saturated value: 0.9522\n", + "Final response: 63962.9295\n", + "Raw spend: 70715.21843450346\n", + "After adstock: 70715.55176783679\n", + "After hill transform: 0.9521759562121106\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.6209724202262874e-13\n", + "After adstock: 0.17647058823545622\n", + "After hill transform: 7.200743105994153e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 676,012.36\n", + "Adstocked value: 676,012.69\n", + "Saturated value: 0.6990\n", + "Final response: 99893.9336\n", + "Raw spend: 676012.3550371766\n", + "After adstock: 676012.68837051\n", + "After hill transform: 0.699010722320878\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,715.22\n", + "Adstocked value: 70,715.55\n", + "Saturated value: 0.9522\n", + "Final response: 63962.9295\n", + "Raw spend: 70715.21843450346\n", + "After adstock: 70715.55176783679\n", + "After hill transform: 0.9521759562121106\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.6209724202262874e-13\n", + "After adstock: 0.17647058823545622\n", + "After hill transform: 7.200743105994153e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 676,012.36\n", + "Adstocked value: 676,012.69\n", + "Saturated value: 0.6990\n", + "Final response: 99893.9336\n", + "Raw spend: 676012.3550371617\n", + "After adstock: 676012.6883704951\n", + "After hill transform: 0.6990107223208755\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,715.22\n", + "Adstocked value: 70,715.55\n", + "Saturated value: 0.9522\n", + "Final response: 63962.9295\n", + "Raw spend: 70715.21843451836\n", + "After adstock: 70715.55176785169\n", + "After hill transform: 0.9521759562121359\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.6209724202262874e-13\n", + "After adstock: 0.17647058823545622\n", + "After hill transform: 7.200743105994153e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 676,012.36\n", + "Adstocked value: 676,012.69\n", + "Saturated value: 0.6990\n", + "Final response: 99893.9336\n", + "Raw spend: 676012.3550371617\n", + "After adstock: 676012.6883704951\n", + "After hill transform: 0.6990107223208755\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,715.22\n", + "Adstocked value: 70,715.55\n", + "Saturated value: 0.9522\n", + "Final response: 63962.9295\n", + "Raw spend: 70715.21843450346\n", + "After adstock: 70715.55176783679\n", + "After hill transform: 0.9521759562121106\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901323291089678e-08\n", + "After adstock: 0.17647060313661742\n", + "After hill transform: 7.20074479349828e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 676,012.36\n", + "Adstocked value: 676,012.69\n", + "Saturated value: 0.6990\n", + "Final response: 99893.9336\n", + "Raw spend: 676012.3550371617\n", + "After adstock: 676012.6883704951\n", + "After hill transform: 0.6990107223208755\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,715.22\n", + "Adstocked value: 70,715.55\n", + "Saturated value: 0.9522\n", + "Final response: 63962.9295\n", + "Raw spend: 70715.21843450346\n", + "After adstock: 70715.55176783679\n", + "After hill transform: 0.9521759562121106\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.6209724202262874e-13\n", + "After adstock: 0.17647058823545622\n", + "After hill transform: 7.200743105994153e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 676,012.36\n", + "Adstocked value: 676,012.69\n", + "Saturated value: 0.6990\n", + "Final response: 99893.9336\n", + "Raw spend: 676012.3550371617\n", + "After adstock: 676012.6883704951\n", + "After hill transform: 0.6990107223208755\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,715.22\n", + "Adstocked value: 70,715.55\n", + "Saturated value: 0.9522\n", + "Final response: 63962.9295\n", + "Raw spend: 70715.21843450346\n", + "After adstock: 70715.55176783679\n", + "After hill transform: 0.9521759562121106\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.6209724202262874e-13\n", + "After adstock: 0.17647058823545622\n", + "After hill transform: 7.200743105994153e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 676,012.36\n", + "Adstocked value: 676,012.69\n", + "Saturated value: 0.6990\n", + "Final response: 99893.9336\n", + "Raw spend: 676012.3550371766\n", + "After adstock: 676012.68837051\n", + "After hill transform: 0.699010722320878\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,715.22\n", + "Adstocked value: 70,715.55\n", + "Saturated value: 0.9522\n", + "Final response: 63962.9295\n", + "Raw spend: 70715.21843450346\n", + "After adstock: 70715.55176783679\n", + "After hill transform: 0.9521759562121106\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.6209724202262874e-13\n", + "After adstock: 0.17647058823545622\n", + "After hill transform: 7.200743105994153e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 676,012.36\n", + "Adstocked value: 676,012.69\n", + "Saturated value: 0.6990\n", + "Final response: 99893.9336\n", + "Raw spend: 676012.3550371617\n", + "After adstock: 676012.6883704951\n", + "After hill transform: 0.6990107223208755\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,715.22\n", + "Adstocked value: 70,715.55\n", + "Saturated value: 0.9522\n", + "Final response: 63962.9295\n", + "Raw spend: 70715.21843451836\n", + "After adstock: 70715.55176785169\n", + "After hill transform: 0.9521759562121359\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.6209724202262874e-13\n", + "After adstock: 0.17647058823545622\n", + "After hill transform: 7.200743105994153e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 676,012.36\n", + "Adstocked value: 676,012.69\n", + "Saturated value: 0.6990\n", + "Final response: 99893.9336\n", + "Raw spend: 676012.3550371617\n", + "After adstock: 676012.6883704951\n", + "After hill transform: 0.6990107223208755\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,715.22\n", + "Adstocked value: 70,715.55\n", + "Saturated value: 0.9522\n", + "Final response: 63962.9295\n", + "Raw spend: 70715.21843450346\n", + "After adstock: 70715.55176783679\n", + "After hill transform: 0.9521759562121106\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901323291089678e-08\n", + "After adstock: 0.17647060313661742\n", + "After hill transform: 7.20074479349828e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252797603\n", + "After adstock: 455904.4447501983\n", + "After hill transform: 0.9531672654247111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 676,675.35\n", + "Adstocked value: 676,675.68\n", + "Saturated value: 0.6991\n", + "Final response: 99911.2172\n", + "Raw spend: 676675.3497907046\n", + "After adstock: 676675.6831240379\n", + "After hill transform: 0.6991316646948729\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,814.36\n", + "Adstocked value: 70,814.70\n", + "Saturated value: 0.9523\n", + "Final response: 63974.1933\n", + "Raw spend: 70814.36460188293\n", + "After adstock: 70814.69793521626\n", + "After hill transform: 0.9523436333947763\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252797603\n", + "After adstock: 455904.4447501983\n", + "After hill transform: 0.9531672654247111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 676,675.35\n", + "Adstocked value: 676,675.68\n", + "Saturated value: 0.6991\n", + "Final response: 99911.2172\n", + "Raw spend: 676675.3497907046\n", + "After adstock: 676675.6831240379\n", + "After hill transform: 0.6991316646948729\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,814.36\n", + "Adstocked value: 70,814.70\n", + "Saturated value: 0.9523\n", + "Final response: 63974.1933\n", + "Raw spend: 70814.36460188293\n", + "After adstock: 70814.69793521626\n", + "After hill transform: 0.9523436333947763\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252799093\n", + "After adstock: 455904.4447502132\n", + "After hill transform: 0.9531672654247154\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 676,675.35\n", + "Adstocked value: 676,675.68\n", + "Saturated value: 0.6991\n", + "Final response: 99911.2172\n", + "Raw spend: 676675.3497907046\n", + "After adstock: 676675.6831240379\n", + "After hill transform: 0.6991316646948729\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,814.36\n", + "Adstocked value: 70,814.70\n", + "Saturated value: 0.9523\n", + "Final response: 63974.1933\n", + "Raw spend: 70814.36460188293\n", + "After adstock: 70814.69793521626\n", + "After hill transform: 0.9523436333947763\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252797603\n", + "After adstock: 455904.4447501983\n", + "After hill transform: 0.9531672654247111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 676,675.35\n", + "Adstocked value: 676,675.68\n", + "Saturated value: 0.6991\n", + "Final response: 99911.2172\n", + "Raw spend: 676675.3497907195\n", + "After adstock: 676675.6831240528\n", + "After hill transform: 0.6991316646948755\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,814.36\n", + "Adstocked value: 70,814.70\n", + "Saturated value: 0.9523\n", + "Final response: 63974.1933\n", + "Raw spend: 70814.36460188293\n", + "After adstock: 70814.69793521626\n", + "After hill transform: 0.9523436333947763\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252797603\n", + "After adstock: 455904.4447501983\n", + "After hill transform: 0.9531672654247111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 676,675.35\n", + "Adstocked value: 676,675.68\n", + "Saturated value: 0.6991\n", + "Final response: 99911.2172\n", + "Raw spend: 676675.3497907046\n", + "After adstock: 676675.6831240379\n", + "After hill transform: 0.6991316646948729\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,814.36\n", + "Adstocked value: 70,814.70\n", + "Saturated value: 0.9523\n", + "Final response: 63974.1933\n", + "Raw spend: 70814.36460189783\n", + "After adstock: 70814.69793523116\n", + "After hill transform: 0.9523436333948015\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252797603\n", + "After adstock: 455904.4447501983\n", + "After hill transform: 0.9531672654247111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 676,675.35\n", + "Adstocked value: 676,675.68\n", + "Saturated value: 0.6991\n", + "Final response: 99911.2172\n", + "Raw spend: 676675.3497907046\n", + "After adstock: 676675.6831240379\n", + "After hill transform: 0.6991316646948729\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,814.36\n", + "Adstocked value: 70,814.70\n", + "Saturated value: 0.9523\n", + "Final response: 63974.1933\n", + "Raw spend: 70814.36460188293\n", + "After adstock: 70814.69793521626\n", + "After hill transform: 0.9523436333947763\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252797603\n", + "After adstock: 455904.4447501983\n", + "After hill transform: 0.9531672654247111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 676,675.35\n", + "Adstocked value: 676,675.68\n", + "Saturated value: 0.6991\n", + "Final response: 99911.2172\n", + "Raw spend: 676675.3497907046\n", + "After adstock: 676675.6831240379\n", + "After hill transform: 0.6991316646948729\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,814.36\n", + "Adstocked value: 70,814.70\n", + "Saturated value: 0.9523\n", + "Final response: 63974.1933\n", + "Raw spend: 70814.36460188293\n", + "After adstock: 70814.69793521626\n", + "After hill transform: 0.9523436333947763\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252799093\n", + "After adstock: 455904.4447502132\n", + "After hill transform: 0.9531672654247154\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 676,675.35\n", + "Adstocked value: 676,675.68\n", + "Saturated value: 0.6991\n", + "Final response: 99911.2172\n", + "Raw spend: 676675.3497907046\n", + "After adstock: 676675.6831240379\n", + "After hill transform: 0.6991316646948729\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,814.36\n", + "Adstocked value: 70,814.70\n", + "Saturated value: 0.9523\n", + "Final response: 63974.1933\n", + "Raw spend: 70814.36460188293\n", + "After adstock: 70814.69793521626\n", + "After hill transform: 0.9523436333947763\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252797603\n", + "After adstock: 455904.4447501983\n", + "After hill transform: 0.9531672654247111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 676,675.35\n", + "Adstocked value: 676,675.68\n", + "Saturated value: 0.6991\n", + "Final response: 99911.2172\n", + "Raw spend: 676675.3497907195\n", + "After adstock: 676675.6831240528\n", + "After hill transform: 0.6991316646948755\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,814.36\n", + "Adstocked value: 70,814.70\n", + "Saturated value: 0.9523\n", + "Final response: 63974.1933\n", + "Raw spend: 70814.36460188293\n", + "After adstock: 70814.69793521626\n", + "After hill transform: 0.9523436333947763\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252797603\n", + "After adstock: 455904.4447501983\n", + "After hill transform: 0.9531672654247111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 676,675.35\n", + "Adstocked value: 676,675.68\n", + "Saturated value: 0.6991\n", + "Final response: 99911.2172\n", + "Raw spend: 676675.3497907046\n", + "After adstock: 676675.6831240379\n", + "After hill transform: 0.6991316646948729\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,814.36\n", + "Adstocked value: 70,814.70\n", + "Saturated value: 0.9523\n", + "Final response: 63974.1933\n", + "Raw spend: 70814.36460189783\n", + "After adstock: 70814.69793523116\n", + "After hill transform: 0.9523436333948015\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252797603\n", + "After adstock: 455904.4447501983\n", + "After hill transform: 0.9531672654247111\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 676,675.35\n", + "Adstocked value: 676,675.68\n", + "Saturated value: 0.6991\n", + "Final response: 99911.2172\n", + "Raw spend: 676675.3497907046\n", + "After adstock: 676675.6831240379\n", + "After hill transform: 0.6991316646948729\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 70,814.36\n", + "Adstocked value: 70,814.70\n", + "Saturated value: 0.9523\n", + "Final response: 63974.1933\n", + "Raw spend: 70814.36460188293\n", + "After adstock: 70814.69793521626\n", + "After hill transform: 0.9523436333947763\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225280404\n", + "After adstock: 455904.44475026266\n", + "After hill transform: 0.95316726542473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 680,738.66\n", + "Adstocked value: 680,739.00\n", + "Saturated value: 0.6999\n", + "Final response: 100016.6891\n", + "Raw spend: 680738.6625006058\n", + "After adstock: 680738.9958339392\n", + "After hill transform: 0.6998697072806156\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 71,421.96\n", + "Adstocked value: 71,422.29\n", + "Saturated value: 0.9534\n", + "Final response: 64042.0700\n", + "Raw spend: 71421.95503997598\n", + "After adstock: 71422.2883733093\n", + "After hill transform: 0.9533540707910714\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225280404\n", + "After adstock: 455904.44475026266\n", + "After hill transform: 0.95316726542473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 680,738.66\n", + "Adstocked value: 680,739.00\n", + "Saturated value: 0.6999\n", + "Final response: 100016.6891\n", + "Raw spend: 680738.6625006058\n", + "After adstock: 680738.9958339392\n", + "After hill transform: 0.6998697072806156\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 71,421.96\n", + "Adstocked value: 71,422.29\n", + "Saturated value: 0.9534\n", + "Final response: 64042.0700\n", + "Raw spend: 71421.95503997598\n", + "After adstock: 71422.2883733093\n", + "After hill transform: 0.9533540707910714\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225280553\n", + "After adstock: 455904.44475027756\n", + "After hill transform: 0.9531672654247343\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 680,738.66\n", + "Adstocked value: 680,739.00\n", + "Saturated value: 0.6999\n", + "Final response: 100016.6891\n", + "Raw spend: 680738.6625006058\n", + "After adstock: 680738.9958339392\n", + "After hill transform: 0.6998697072806156\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 71,421.96\n", + "Adstocked value: 71,422.29\n", + "Saturated value: 0.9534\n", + "Final response: 64042.0700\n", + "Raw spend: 71421.95503997598\n", + "After adstock: 71422.2883733093\n", + "After hill transform: 0.9533540707910714\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225280404\n", + "After adstock: 455904.44475026266\n", + "After hill transform: 0.95316726542473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 680,738.66\n", + "Adstocked value: 680,739.00\n", + "Saturated value: 0.6999\n", + "Final response: 100016.6891\n", + "Raw spend: 680738.6625006207\n", + "After adstock: 680738.9958339541\n", + "After hill transform: 0.6998697072806183\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 71,421.96\n", + "Adstocked value: 71,422.29\n", + "Saturated value: 0.9534\n", + "Final response: 64042.0700\n", + "Raw spend: 71421.95503997598\n", + "After adstock: 71422.2883733093\n", + "After hill transform: 0.9533540707910714\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225280404\n", + "After adstock: 455904.44475026266\n", + "After hill transform: 0.95316726542473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 680,738.66\n", + "Adstocked value: 680,739.00\n", + "Saturated value: 0.6999\n", + "Final response: 100016.6891\n", + "Raw spend: 680738.6625006058\n", + "After adstock: 680738.9958339392\n", + "After hill transform: 0.6998697072806156\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 71,421.96\n", + "Adstocked value: 71,422.29\n", + "Saturated value: 0.9534\n", + "Final response: 64042.0700\n", + "Raw spend: 71421.95503999088\n", + "After adstock: 71422.2883733242\n", + "After hill transform: 0.9533540707910958\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225280404\n", + "After adstock: 455904.44475026266\n", + "After hill transform: 0.95316726542473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 680,738.66\n", + "Adstocked value: 680,739.00\n", + "Saturated value: 0.6999\n", + "Final response: 100016.6891\n", + "Raw spend: 680738.6625006058\n", + "After adstock: 680738.9958339392\n", + "After hill transform: 0.6998697072806156\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 71,421.96\n", + "Adstocked value: 71,422.29\n", + "Saturated value: 0.9534\n", + "Final response: 64042.0700\n", + "Raw spend: 71421.95503997598\n", + "After adstock: 71422.2883733093\n", + "After hill transform: 0.9533540707910714\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225280404\n", + "After adstock: 455904.44475026266\n", + "After hill transform: 0.95316726542473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 680,738.66\n", + "Adstocked value: 680,739.00\n", + "Saturated value: 0.6999\n", + "Final response: 100016.6891\n", + "Raw spend: 680738.6625006058\n", + "After adstock: 680738.9958339392\n", + "After hill transform: 0.6998697072806156\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 71,421.96\n", + "Adstocked value: 71,422.29\n", + "Saturated value: 0.9534\n", + "Final response: 64042.0700\n", + "Raw spend: 71421.95503997598\n", + "After adstock: 71422.2883733093\n", + "After hill transform: 0.9533540707910714\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225280553\n", + "After adstock: 455904.44475027756\n", + "After hill transform: 0.9531672654247343\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 680,738.66\n", + "Adstocked value: 680,739.00\n", + "Saturated value: 0.6999\n", + "Final response: 100016.6891\n", + "Raw spend: 680738.6625006058\n", + "After adstock: 680738.9958339392\n", + "After hill transform: 0.6998697072806156\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 71,421.96\n", + "Adstocked value: 71,422.29\n", + "Saturated value: 0.9534\n", + "Final response: 64042.0700\n", + "Raw spend: 71421.95503997598\n", + "After adstock: 71422.2883733093\n", + "After hill transform: 0.9533540707910714\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225280404\n", + "After adstock: 455904.44475026266\n", + "After hill transform: 0.95316726542473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 680,738.66\n", + "Adstocked value: 680,739.00\n", + "Saturated value: 0.6999\n", + "Final response: 100016.6891\n", + "Raw spend: 680738.6625006207\n", + "After adstock: 680738.9958339541\n", + "After hill transform: 0.6998697072806183\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 71,421.96\n", + "Adstocked value: 71,422.29\n", + "Saturated value: 0.9534\n", + "Final response: 64042.0700\n", + "Raw spend: 71421.95503997598\n", + "After adstock: 71422.2883733093\n", + "After hill transform: 0.9533540707910714\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225280404\n", + "After adstock: 455904.44475026266\n", + "After hill transform: 0.95316726542473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 680,738.66\n", + "Adstocked value: 680,739.00\n", + "Saturated value: 0.6999\n", + "Final response: 100016.6891\n", + "Raw spend: 680738.6625006058\n", + "After adstock: 680738.9958339392\n", + "After hill transform: 0.6998697072806156\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 71,421.96\n", + "Adstocked value: 71,422.29\n", + "Saturated value: 0.9534\n", + "Final response: 64042.0700\n", + "Raw spend: 71421.95503999088\n", + "After adstock: 71422.2883733242\n", + "After hill transform: 0.9533540707910958\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225280404\n", + "After adstock: 455904.44475026266\n", + "After hill transform: 0.95316726542473\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 680,738.66\n", + "Adstocked value: 680,739.00\n", + "Saturated value: 0.6999\n", + "Final response: 100016.6891\n", + "Raw spend: 680738.6625006058\n", + "After adstock: 680738.9958339392\n", + "After hill transform: 0.6998697072806156\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 71,421.96\n", + "Adstocked value: 71,422.29\n", + "Saturated value: 0.9534\n", + "Final response: 64042.0700\n", + "Raw spend: 71421.95503997598\n", + "After adstock: 71422.2883733093\n", + "After hill transform: 0.9533540707910714\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,568.65\n", + "Adstocked value: 700,568.98\n", + "Saturated value: 0.7034\n", + "Final response: 100520.4859\n", + "Raw spend: 700568.6469338272\n", + "After adstock: 700568.9802671606\n", + "After hill transform: 0.7033950402839118\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 74,387.13\n", + "Adstocked value: 74,387.47\n", + "Saturated value: 0.9579\n", + "Final response: 64346.8788\n", + "Raw spend: 74387.1340697439\n", + "After adstock: 74387.46740307723\n", + "After hill transform: 0.9578915676656776\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 4.904385120235155e-14\n", + "After adstock: 0.17647058823534317\n", + "After hill transform: 7.200743105981349e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,568.65\n", + "Adstocked value: 700,568.98\n", + "Saturated value: 0.7034\n", + "Final response: 100520.4859\n", + "Raw spend: 700568.6469338272\n", + "After adstock: 700568.9802671606\n", + "After hill transform: 0.7033950402839118\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 74,387.13\n", + "Adstocked value: 74,387.47\n", + "Saturated value: 0.9579\n", + "Final response: 64346.8788\n", + "Raw spend: 74387.1340697439\n", + "After adstock: 74387.46740307723\n", + "After hill transform: 0.9578915676656776\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 4.904385120235155e-14\n", + "After adstock: 0.17647058823534317\n", + "After hill transform: 7.200743105981349e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,568.65\n", + "Adstocked value: 700,568.98\n", + "Saturated value: 0.7034\n", + "Final response: 100520.4859\n", + "Raw spend: 700568.6469338272\n", + "After adstock: 700568.9802671606\n", + "After hill transform: 0.7033950402839118\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 74,387.13\n", + "Adstocked value: 74,387.47\n", + "Saturated value: 0.9579\n", + "Final response: 64346.8788\n", + "Raw spend: 74387.1340697439\n", + "After adstock: 74387.46740307723\n", + "After hill transform: 0.9578915676656776\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 4.904385120235155e-14\n", + "After adstock: 0.17647058823534317\n", + "After hill transform: 7.200743105981349e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,568.65\n", + "Adstocked value: 700,568.98\n", + "Saturated value: 0.7034\n", + "Final response: 100520.4859\n", + "Raw spend: 700568.6469338421\n", + "After adstock: 700568.9802671755\n", + "After hill transform: 0.7033950402839144\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 74,387.13\n", + "Adstocked value: 74,387.47\n", + "Saturated value: 0.9579\n", + "Final response: 64346.8788\n", + "Raw spend: 74387.1340697439\n", + "After adstock: 74387.46740307723\n", + "After hill transform: 0.9578915676656776\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 4.904385120235155e-14\n", + "After adstock: 0.17647058823534317\n", + "After hill transform: 7.200743105981349e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,568.65\n", + "Adstocked value: 700,568.98\n", + "Saturated value: 0.7034\n", + "Final response: 100520.4859\n", + "Raw spend: 700568.6469338272\n", + "After adstock: 700568.9802671606\n", + "After hill transform: 0.7033950402839118\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 74,387.13\n", + "Adstocked value: 74,387.47\n", + "Saturated value: 0.9579\n", + "Final response: 64346.8788\n", + "Raw spend: 74387.1340697588\n", + "After adstock: 74387.46740309213\n", + "After hill transform: 0.9578915676656989\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 4.904385120235155e-14\n", + "After adstock: 0.17647058823534317\n", + "After hill transform: 7.200743105981349e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,568.65\n", + "Adstocked value: 700,568.98\n", + "Saturated value: 0.7034\n", + "Final response: 100520.4859\n", + "Raw spend: 700568.6469338272\n", + "After adstock: 700568.9802671606\n", + "After hill transform: 0.7033950402839118\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 74,387.13\n", + "Adstocked value: 74,387.47\n", + "Saturated value: 0.9579\n", + "Final response: 64346.8788\n", + "Raw spend: 74387.1340697439\n", + "After adstock: 74387.46740307723\n", + "After hill transform: 0.9578915676656776\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.490121023769886e-08\n", + "After adstock: 0.17647060313650437\n", + "After hill transform: 7.200744793485479e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,568.65\n", + "Adstocked value: 700,568.98\n", + "Saturated value: 0.7034\n", + "Final response: 100520.4859\n", + "Raw spend: 700568.6469338272\n", + "After adstock: 700568.9802671606\n", + "After hill transform: 0.7033950402839118\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 74,387.13\n", + "Adstocked value: 74,387.47\n", + "Saturated value: 0.9579\n", + "Final response: 64346.8788\n", + "Raw spend: 74387.1340697439\n", + "After adstock: 74387.46740307723\n", + "After hill transform: 0.9578915676656776\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 4.904385120235155e-14\n", + "After adstock: 0.17647058823534317\n", + "After hill transform: 7.200743105981349e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,568.65\n", + "Adstocked value: 700,568.98\n", + "Saturated value: 0.7034\n", + "Final response: 100520.4859\n", + "Raw spend: 700568.6469338272\n", + "After adstock: 700568.9802671606\n", + "After hill transform: 0.7033950402839118\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 74,387.13\n", + "Adstocked value: 74,387.47\n", + "Saturated value: 0.9579\n", + "Final response: 64346.8788\n", + "Raw spend: 74387.1340697439\n", + "After adstock: 74387.46740307723\n", + "After hill transform: 0.9578915676656776\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 4.904385120235155e-14\n", + "After adstock: 0.17647058823534317\n", + "After hill transform: 7.200743105981349e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,568.65\n", + "Adstocked value: 700,568.98\n", + "Saturated value: 0.7034\n", + "Final response: 100520.4859\n", + "Raw spend: 700568.6469338421\n", + "After adstock: 700568.9802671755\n", + "After hill transform: 0.7033950402839144\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 74,387.13\n", + "Adstocked value: 74,387.47\n", + "Saturated value: 0.9579\n", + "Final response: 64346.8788\n", + "Raw spend: 74387.1340697439\n", + "After adstock: 74387.46740307723\n", + "After hill transform: 0.9578915676656776\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 4.904385120235155e-14\n", + "After adstock: 0.17647058823534317\n", + "After hill transform: 7.200743105981349e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,568.65\n", + "Adstocked value: 700,568.98\n", + "Saturated value: 0.7034\n", + "Final response: 100520.4859\n", + "Raw spend: 700568.6469338272\n", + "After adstock: 700568.9802671606\n", + "After hill transform: 0.7033950402839118\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 74,387.13\n", + "Adstocked value: 74,387.47\n", + "Saturated value: 0.9579\n", + "Final response: 64346.8788\n", + "Raw spend: 74387.1340697588\n", + "After adstock: 74387.46740309213\n", + "After hill transform: 0.9578915676656989\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 4.904385120235155e-14\n", + "After adstock: 0.17647058823534317\n", + "After hill transform: 7.200743105981349e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,568.65\n", + "Adstocked value: 700,568.98\n", + "Saturated value: 0.7034\n", + "Final response: 100520.4859\n", + "Raw spend: 700568.6469338272\n", + "After adstock: 700568.9802671606\n", + "After hill transform: 0.7033950402839118\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 74,387.13\n", + "Adstocked value: 74,387.47\n", + "Saturated value: 0.9579\n", + "Final response: 64346.8788\n", + "Raw spend: 74387.1340697439\n", + "After adstock: 74387.46740307723\n", + "After hill transform: 0.9578915676656776\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.490121023769886e-08\n", + "After adstock: 0.17647060313650437\n", + "After hill transform: 7.200744793485479e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 722,478.52\n", + "Adstocked value: 722,478.85\n", + "Saturated value: 0.7071\n", + "Final response: 101056.9792\n", + "Raw spend: 722478.5156913735\n", + "After adstock: 722478.8490247069\n", + "After hill transform: 0.7071491681417144\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,663.35\n", + "Adstocked value: 77,663.68\n", + "Saturated value: 0.9622\n", + "Final response: 64638.8333\n", + "Raw spend: 77663.35126393236\n", + "After adstock: 77663.68459726569\n", + "After hill transform: 0.9622377117243811\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 8.041038856390053e-14\n", + "After adstock: 0.17647058823537454\n", + "After hill transform: 7.200743105984902e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 722,478.52\n", + "Adstocked value: 722,478.85\n", + "Saturated value: 0.7071\n", + "Final response: 101056.9792\n", + "Raw spend: 722478.5156913735\n", + "After adstock: 722478.8490247069\n", + "After hill transform: 0.7071491681417144\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,663.35\n", + "Adstocked value: 77,663.68\n", + "Saturated value: 0.9622\n", + "Final response: 64638.8333\n", + "Raw spend: 77663.35126393236\n", + "After adstock: 77663.68459726569\n", + "After hill transform: 0.9622377117243811\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 8.041038856390053e-14\n", + "After adstock: 0.17647058823537454\n", + "After hill transform: 7.200743105984902e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 722,478.52\n", + "Adstocked value: 722,478.85\n", + "Saturated value: 0.7071\n", + "Final response: 101056.9792\n", + "Raw spend: 722478.5156913735\n", + "After adstock: 722478.8490247069\n", + "After hill transform: 0.7071491681417144\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,663.35\n", + "Adstocked value: 77,663.68\n", + "Saturated value: 0.9622\n", + "Final response: 64638.8333\n", + "Raw spend: 77663.35126393236\n", + "After adstock: 77663.68459726569\n", + "After hill transform: 0.9622377117243811\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 8.041038856390053e-14\n", + "After adstock: 0.17647058823537454\n", + "After hill transform: 7.200743105984902e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 722,478.52\n", + "Adstocked value: 722,478.85\n", + "Saturated value: 0.7071\n", + "Final response: 101056.9792\n", + "Raw spend: 722478.5156913884\n", + "After adstock: 722478.8490247218\n", + "After hill transform: 0.7071491681417169\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,663.35\n", + "Adstocked value: 77,663.68\n", + "Saturated value: 0.9622\n", + "Final response: 64638.8333\n", + "Raw spend: 77663.35126393236\n", + "After adstock: 77663.68459726569\n", + "After hill transform: 0.9622377117243811\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 8.041038856390053e-14\n", + "After adstock: 0.17647058823537454\n", + "After hill transform: 7.200743105984902e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 722,478.52\n", + "Adstocked value: 722,478.85\n", + "Saturated value: 0.7071\n", + "Final response: 101056.9792\n", + "Raw spend: 722478.5156913735\n", + "After adstock: 722478.8490247069\n", + "After hill transform: 0.7071491681417144\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,663.35\n", + "Adstocked value: 77,663.68\n", + "Saturated value: 0.9622\n", + "Final response: 64638.8333\n", + "Raw spend: 77663.35126394726\n", + "After adstock: 77663.68459728059\n", + "After hill transform: 0.9622377117243994\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 8.041038856390053e-14\n", + "After adstock: 0.17647058823537454\n", + "After hill transform: 7.200743105984902e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 722,478.52\n", + "Adstocked value: 722,478.85\n", + "Saturated value: 0.7071\n", + "Final response: 101056.9792\n", + "Raw spend: 722478.5156913735\n", + "After adstock: 722478.8490247069\n", + "After hill transform: 0.7071491681417144\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,663.35\n", + "Adstocked value: 77,663.68\n", + "Saturated value: 0.9622\n", + "Final response: 64638.8333\n", + "Raw spend: 77663.35126393236\n", + "After adstock: 77663.68459726569\n", + "After hill transform: 0.9622377117243811\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.490124160423622e-08\n", + "After adstock: 0.17647060313653573\n", + "After hill transform: 7.200744793489029e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 722,478.52\n", + "Adstocked value: 722,478.85\n", + "Saturated value: 0.7071\n", + "Final response: 101056.9792\n", + "Raw spend: 722478.5156913735\n", + "After adstock: 722478.8490247069\n", + "After hill transform: 0.7071491681417144\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,663.35\n", + "Adstocked value: 77,663.68\n", + "Saturated value: 0.9622\n", + "Final response: 64638.8333\n", + "Raw spend: 77663.35126393236\n", + "After adstock: 77663.68459726569\n", + "After hill transform: 0.9622377117243811\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 8.041038856390053e-14\n", + "After adstock: 0.17647058823537454\n", + "After hill transform: 7.200743105984902e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 722,478.52\n", + "Adstocked value: 722,478.85\n", + "Saturated value: 0.7071\n", + "Final response: 101056.9792\n", + "Raw spend: 722478.5156913735\n", + "After adstock: 722478.8490247069\n", + "After hill transform: 0.7071491681417144\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,663.35\n", + "Adstocked value: 77,663.68\n", + "Saturated value: 0.9622\n", + "Final response: 64638.8333\n", + "Raw spend: 77663.35126393236\n", + "After adstock: 77663.68459726569\n", + "After hill transform: 0.9622377117243811\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 8.041038856390053e-14\n", + "After adstock: 0.17647058823537454\n", + "After hill transform: 7.200743105984902e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 722,478.52\n", + "Adstocked value: 722,478.85\n", + "Saturated value: 0.7071\n", + "Final response: 101056.9792\n", + "Raw spend: 722478.5156913884\n", + "After adstock: 722478.8490247218\n", + "After hill transform: 0.7071491681417169\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,663.35\n", + "Adstocked value: 77,663.68\n", + "Saturated value: 0.9622\n", + "Final response: 64638.8333\n", + "Raw spend: 77663.35126393236\n", + "After adstock: 77663.68459726569\n", + "After hill transform: 0.9622377117243811\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 8.041038856390053e-14\n", + "After adstock: 0.17647058823537454\n", + "After hill transform: 7.200743105984902e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 722,478.52\n", + "Adstocked value: 722,478.85\n", + "Saturated value: 0.7071\n", + "Final response: 101056.9792\n", + "Raw spend: 722478.5156913735\n", + "After adstock: 722478.8490247069\n", + "After hill transform: 0.7071491681417144\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,663.35\n", + "Adstocked value: 77,663.68\n", + "Saturated value: 0.9622\n", + "Final response: 64638.8333\n", + "Raw spend: 77663.35126394726\n", + "After adstock: 77663.68459728059\n", + "After hill transform: 0.9622377117243994\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 8.041038856390053e-14\n", + "After adstock: 0.17647058823537454\n", + "After hill transform: 7.200743105984902e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 722,478.52\n", + "Adstocked value: 722,478.85\n", + "Saturated value: 0.7071\n", + "Final response: 101056.9792\n", + "Raw spend: 722478.5156913735\n", + "After adstock: 722478.8490247069\n", + "After hill transform: 0.7071491681417144\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,663.35\n", + "Adstocked value: 77,663.68\n", + "Saturated value: 0.9622\n", + "Final response: 64638.8333\n", + "Raw spend: 77663.35126393236\n", + "After adstock: 77663.68459726569\n", + "After hill transform: 0.9622377117243811\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.490124160423622e-08\n", + "After adstock: 0.17647060313653573\n", + "After hill transform: 7.200744793489029e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281011\n", + "After adstock: 455904.44475032337\n", + "After hill transform: 0.9531672654247477\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 723,137.90\n", + "Adstocked value: 723,138.24\n", + "Saturated value: 0.7073\n", + "Final response: 101072.8112\n", + "Raw spend: 723137.9033626422\n", + "After adstock: 723138.2366959755\n", + "After hill transform: 0.7072599523584961\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,761.98\n", + "Adstocked value: 77,762.31\n", + "Saturated value: 0.9624\n", + "Final response: 64646.9760\n", + "Raw spend: 77761.97964309309\n", + "After adstock: 77762.31297642642\n", + "After hill transform: 0.9623589267073948\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281011\n", + "After adstock: 455904.44475032337\n", + "After hill transform: 0.9531672654247477\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 723,137.90\n", + "Adstocked value: 723,138.24\n", + "Saturated value: 0.7073\n", + "Final response: 101072.8112\n", + "Raw spend: 723137.9033626422\n", + "After adstock: 723138.2366959755\n", + "After hill transform: 0.7072599523584961\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,761.98\n", + "Adstocked value: 77,762.31\n", + "Saturated value: 0.9624\n", + "Final response: 64646.9760\n", + "Raw spend: 77761.97964309309\n", + "After adstock: 77762.31297642642\n", + "After hill transform: 0.9623589267073948\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222528116\n", + "After adstock: 455904.44475033827\n", + "After hill transform: 0.9531672654247522\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 723,137.90\n", + "Adstocked value: 723,138.24\n", + "Saturated value: 0.7073\n", + "Final response: 101072.8112\n", + "Raw spend: 723137.9033626422\n", + "After adstock: 723138.2366959755\n", + "After hill transform: 0.7072599523584961\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,761.98\n", + "Adstocked value: 77,762.31\n", + "Saturated value: 0.9624\n", + "Final response: 64646.9760\n", + "Raw spend: 77761.97964309309\n", + "After adstock: 77762.31297642642\n", + "After hill transform: 0.9623589267073948\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281011\n", + "After adstock: 455904.44475032337\n", + "After hill transform: 0.9531672654247477\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 723,137.90\n", + "Adstocked value: 723,138.24\n", + "Saturated value: 0.7073\n", + "Final response: 101072.8112\n", + "Raw spend: 723137.9033626571\n", + "After adstock: 723138.2366959904\n", + "After hill transform: 0.7072599523584987\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,761.98\n", + "Adstocked value: 77,762.31\n", + "Saturated value: 0.9624\n", + "Final response: 64646.9760\n", + "Raw spend: 77761.97964309309\n", + "After adstock: 77762.31297642642\n", + "After hill transform: 0.9623589267073948\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281011\n", + "After adstock: 455904.44475032337\n", + "After hill transform: 0.9531672654247477\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 723,137.90\n", + "Adstocked value: 723,138.24\n", + "Saturated value: 0.7073\n", + "Final response: 101072.8112\n", + "Raw spend: 723137.9033626422\n", + "After adstock: 723138.2366959755\n", + "After hill transform: 0.7072599523584961\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,761.98\n", + "Adstocked value: 77,762.31\n", + "Saturated value: 0.9624\n", + "Final response: 64646.9760\n", + "Raw spend: 77761.97964310799\n", + "After adstock: 77762.31297644132\n", + "After hill transform: 0.962358926707413\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281011\n", + "After adstock: 455904.44475032337\n", + "After hill transform: 0.9531672654247477\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 723,137.90\n", + "Adstocked value: 723,138.24\n", + "Saturated value: 0.7073\n", + "Final response: 101072.8112\n", + "Raw spend: 723137.9033626422\n", + "After adstock: 723138.2366959755\n", + "After hill transform: 0.7072599523584961\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,761.98\n", + "Adstocked value: 77,762.31\n", + "Saturated value: 0.9624\n", + "Final response: 64646.9760\n", + "Raw spend: 77761.97964309309\n", + "After adstock: 77762.31297642642\n", + "After hill transform: 0.9623589267073948\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281011\n", + "After adstock: 455904.44475032337\n", + "After hill transform: 0.9531672654247477\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 723,137.90\n", + "Adstocked value: 723,138.24\n", + "Saturated value: 0.7073\n", + "Final response: 101072.8112\n", + "Raw spend: 723137.9033626422\n", + "After adstock: 723138.2366959755\n", + "After hill transform: 0.7072599523584961\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,761.98\n", + "Adstocked value: 77,762.31\n", + "Saturated value: 0.9624\n", + "Final response: 64646.9760\n", + "Raw spend: 77761.97964309309\n", + "After adstock: 77762.31297642642\n", + "After hill transform: 0.9623589267073948\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222528116\n", + "After adstock: 455904.44475033827\n", + "After hill transform: 0.9531672654247522\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 723,137.90\n", + "Adstocked value: 723,138.24\n", + "Saturated value: 0.7073\n", + "Final response: 101072.8112\n", + "Raw spend: 723137.9033626422\n", + "After adstock: 723138.2366959755\n", + "After hill transform: 0.7072599523584961\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,761.98\n", + "Adstocked value: 77,762.31\n", + "Saturated value: 0.9624\n", + "Final response: 64646.9760\n", + "Raw spend: 77761.97964309309\n", + "After adstock: 77762.31297642642\n", + "After hill transform: 0.9623589267073948\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281011\n", + "After adstock: 455904.44475032337\n", + "After hill transform: 0.9531672654247477\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 723,137.90\n", + "Adstocked value: 723,138.24\n", + "Saturated value: 0.7073\n", + "Final response: 101072.8112\n", + "Raw spend: 723137.9033626571\n", + "After adstock: 723138.2366959904\n", + "After hill transform: 0.7072599523584987\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,761.98\n", + "Adstocked value: 77,762.31\n", + "Saturated value: 0.9624\n", + "Final response: 64646.9760\n", + "Raw spend: 77761.97964309309\n", + "After adstock: 77762.31297642642\n", + "After hill transform: 0.9623589267073948\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281011\n", + "After adstock: 455904.44475032337\n", + "After hill transform: 0.9531672654247477\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 723,137.90\n", + "Adstocked value: 723,138.24\n", + "Saturated value: 0.7073\n", + "Final response: 101072.8112\n", + "Raw spend: 723137.9033626422\n", + "After adstock: 723138.2366959755\n", + "After hill transform: 0.7072599523584961\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,761.98\n", + "Adstocked value: 77,762.31\n", + "Saturated value: 0.9624\n", + "Final response: 64646.9760\n", + "Raw spend: 77761.97964310799\n", + "After adstock: 77762.31297644132\n", + "After hill transform: 0.962358926707413\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281011\n", + "After adstock: 455904.44475032337\n", + "After hill transform: 0.9531672654247477\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 723,137.90\n", + "Adstocked value: 723,138.24\n", + "Saturated value: 0.7073\n", + "Final response: 101072.8112\n", + "Raw spend: 723137.9033626422\n", + "After adstock: 723138.2366959755\n", + "After hill transform: 0.7072599523584961\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,761.98\n", + "Adstocked value: 77,762.31\n", + "Saturated value: 0.9624\n", + "Final response: 64646.9760\n", + "Raw spend: 77761.97964309309\n", + "After adstock: 77762.31297642642\n", + "After hill transform: 0.9623589267073948\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 723,149.15\n", + "Adstocked value: 723,149.48\n", + "Saturated value: 0.7073\n", + "Final response: 101073.0810\n", + "Raw spend: 723149.148661698\n", + "After adstock: 723149.4819950314\n", + "After hill transform: 0.7072618406004868\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,763.69\n", + "Adstocked value: 77,764.02\n", + "Saturated value: 0.9624\n", + "Final response: 64647.1170\n", + "Raw spend: 77763.6911611843\n", + "After adstock: 77764.02449451762\n", + "After hill transform: 0.9623610255164398\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.990925230867336e-13\n", + "After adstock: 0.17647058823629322\n", + "After hill transform: 7.20074310608894e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 723,149.15\n", + "Adstocked value: 723,149.48\n", + "Saturated value: 0.7073\n", + "Final response: 101073.0810\n", + "Raw spend: 723149.148661698\n", + "After adstock: 723149.4819950314\n", + "After hill transform: 0.7072618406004868\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,763.69\n", + "Adstocked value: 77,764.02\n", + "Saturated value: 0.9624\n", + "Final response: 64647.1170\n", + "Raw spend: 77763.6911611843\n", + "After adstock: 77764.02449451762\n", + "After hill transform: 0.9623610255164398\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.990925230867336e-13\n", + "After adstock: 0.17647058823629322\n", + "After hill transform: 7.20074310608894e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 723,149.15\n", + "Adstocked value: 723,149.48\n", + "Saturated value: 0.7073\n", + "Final response: 101073.0810\n", + "Raw spend: 723149.148661698\n", + "After adstock: 723149.4819950314\n", + "After hill transform: 0.7072618406004868\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,763.69\n", + "Adstocked value: 77,764.02\n", + "Saturated value: 0.9624\n", + "Final response: 64647.1170\n", + "Raw spend: 77763.6911611843\n", + "After adstock: 77764.02449451762\n", + "After hill transform: 0.9623610255164398\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.990925230867336e-13\n", + "After adstock: 0.17647058823629322\n", + "After hill transform: 7.20074310608894e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 723,149.15\n", + "Adstocked value: 723,149.48\n", + "Saturated value: 0.7073\n", + "Final response: 101073.0810\n", + "Raw spend: 723149.1486617129\n", + "After adstock: 723149.4819950463\n", + "After hill transform: 0.7072618406004892\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,763.69\n", + "Adstocked value: 77,764.02\n", + "Saturated value: 0.9624\n", + "Final response: 64647.1170\n", + "Raw spend: 77763.6911611843\n", + "After adstock: 77764.02449451762\n", + "After hill transform: 0.9623610255164398\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.990925230867336e-13\n", + "After adstock: 0.17647058823629322\n", + "After hill transform: 7.20074310608894e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 723,149.15\n", + "Adstocked value: 723,149.48\n", + "Saturated value: 0.7073\n", + "Final response: 101073.0810\n", + "Raw spend: 723149.148661698\n", + "After adstock: 723149.4819950314\n", + "After hill transform: 0.7072618406004868\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,763.69\n", + "Adstocked value: 77,764.02\n", + "Saturated value: 0.9624\n", + "Final response: 64647.1170\n", + "Raw spend: 77763.6911611992\n", + "After adstock: 77764.02449453252\n", + "After hill transform: 0.9623610255164581\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.990925230867336e-13\n", + "After adstock: 0.17647058823629322\n", + "After hill transform: 7.20074310608894e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 723,149.15\n", + "Adstocked value: 723,149.48\n", + "Saturated value: 0.7073\n", + "Final response: 101073.0810\n", + "Raw spend: 723149.148661698\n", + "After adstock: 723149.4819950314\n", + "After hill transform: 0.7072618406004868\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,763.69\n", + "Adstocked value: 77,764.02\n", + "Saturated value: 0.9624\n", + "Final response: 64647.1170\n", + "Raw spend: 77763.6911611843\n", + "After adstock: 77764.02449451762\n", + "After hill transform: 0.9623610255164398\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4902160286370743e-08\n", + "After adstock: 0.1764706031374544\n", + "After hill transform: 7.200744793593067e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 723,149.15\n", + "Adstocked value: 723,149.48\n", + "Saturated value: 0.7073\n", + "Final response: 101073.0810\n", + "Raw spend: 723149.148661698\n", + "After adstock: 723149.4819950314\n", + "After hill transform: 0.7072618406004868\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,763.69\n", + "Adstocked value: 77,764.02\n", + "Saturated value: 0.9624\n", + "Final response: 64647.1170\n", + "Raw spend: 77763.6911611843\n", + "After adstock: 77764.02449451762\n", + "After hill transform: 0.9623610255164398\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.990925230867336e-13\n", + "After adstock: 0.17647058823629322\n", + "After hill transform: 7.20074310608894e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 723,149.15\n", + "Adstocked value: 723,149.48\n", + "Saturated value: 0.7073\n", + "Final response: 101073.0810\n", + "Raw spend: 723149.148661698\n", + "After adstock: 723149.4819950314\n", + "After hill transform: 0.7072618406004868\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,763.69\n", + "Adstocked value: 77,764.02\n", + "Saturated value: 0.9624\n", + "Final response: 64647.1170\n", + "Raw spend: 77763.6911611843\n", + "After adstock: 77764.02449451762\n", + "After hill transform: 0.9623610255164398\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.990925230867336e-13\n", + "After adstock: 0.17647058823629322\n", + "After hill transform: 7.20074310608894e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 723,149.15\n", + "Adstocked value: 723,149.48\n", + "Saturated value: 0.7073\n", + "Final response: 101073.0810\n", + "Raw spend: 723149.1486617129\n", + "After adstock: 723149.4819950463\n", + "After hill transform: 0.7072618406004892\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,763.69\n", + "Adstocked value: 77,764.02\n", + "Saturated value: 0.9624\n", + "Final response: 64647.1170\n", + "Raw spend: 77763.6911611843\n", + "After adstock: 77764.02449451762\n", + "After hill transform: 0.9623610255164398\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.990925230867336e-13\n", + "After adstock: 0.17647058823629322\n", + "After hill transform: 7.20074310608894e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 723,149.15\n", + "Adstocked value: 723,149.48\n", + "Saturated value: 0.7073\n", + "Final response: 101073.0810\n", + "Raw spend: 723149.148661698\n", + "After adstock: 723149.4819950314\n", + "After hill transform: 0.7072618406004868\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,763.69\n", + "Adstocked value: 77,764.02\n", + "Saturated value: 0.9624\n", + "Final response: 64647.1170\n", + "Raw spend: 77763.6911611992\n", + "After adstock: 77764.02449453252\n", + "After hill transform: 0.9623610255164581\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.990925230867336e-13\n", + "After adstock: 0.17647058823629322\n", + "After hill transform: 7.20074310608894e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 723,149.15\n", + "Adstocked value: 723,149.48\n", + "Saturated value: 0.7073\n", + "Final response: 101073.0810\n", + "Raw spend: 723149.148661698\n", + "After adstock: 723149.4819950314\n", + "After hill transform: 0.7072618406004868\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,763.69\n", + "Adstocked value: 77,764.02\n", + "Saturated value: 0.9624\n", + "Final response: 64647.1170\n", + "Raw spend: 77763.6911611843\n", + "After adstock: 77764.02449451762\n", + "After hill transform: 0.9623610255164398\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4902160286370743e-08\n", + "After adstock: 0.1764706031374544\n", + "After hill transform: 7.200744793593067e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 723,121.44\n", + "Adstocked value: 723,121.77\n", + "Saturated value: 0.7073\n", + "Final response: 101072.4160\n", + "Raw spend: 723121.4350025468\n", + "After adstock: 723121.7683358801\n", + "After hill transform: 0.7072571870260996\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,781.74\n", + "Adstocked value: 77,782.07\n", + "Saturated value: 0.9624\n", + "Final response: 64648.6031\n", + "Raw spend: 77781.73871508181\n", + "After adstock: 77782.07204841514\n", + "After hill transform: 0.9623831473087775\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 723,121.44\n", + "Adstocked value: 723,121.77\n", + "Saturated value: 0.7073\n", + "Final response: 101072.4160\n", + "Raw spend: 723121.4350025468\n", + "After adstock: 723121.7683358801\n", + "After hill transform: 0.7072571870260996\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,781.74\n", + "Adstocked value: 77,782.07\n", + "Saturated value: 0.9624\n", + "Final response: 64648.6031\n", + "Raw spend: 77781.73871508181\n", + "After adstock: 77782.07204841514\n", + "After hill transform: 0.9623831473087775\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 723,121.44\n", + "Adstocked value: 723,121.77\n", + "Saturated value: 0.7073\n", + "Final response: 101072.4160\n", + "Raw spend: 723121.4350025468\n", + "After adstock: 723121.7683358801\n", + "After hill transform: 0.7072571870260996\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,781.74\n", + "Adstocked value: 77,782.07\n", + "Saturated value: 0.9624\n", + "Final response: 64648.6031\n", + "Raw spend: 77781.73871508181\n", + "After adstock: 77782.07204841514\n", + "After hill transform: 0.9623831473087775\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 723,121.44\n", + "Adstocked value: 723,121.77\n", + "Saturated value: 0.7073\n", + "Final response: 101072.4160\n", + "Raw spend: 723121.4350025617\n", + "After adstock: 723121.768335895\n", + "After hill transform: 0.7072571870261021\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,781.74\n", + "Adstocked value: 77,782.07\n", + "Saturated value: 0.9624\n", + "Final response: 64648.6031\n", + "Raw spend: 77781.73871508181\n", + "After adstock: 77782.07204841514\n", + "After hill transform: 0.9623831473087775\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 723,121.44\n", + "Adstocked value: 723,121.77\n", + "Saturated value: 0.7073\n", + "Final response: 101072.4160\n", + "Raw spend: 723121.4350025468\n", + "After adstock: 723121.7683358801\n", + "After hill transform: 0.7072571870260996\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,781.74\n", + "Adstocked value: 77,782.07\n", + "Saturated value: 0.9624\n", + "Final response: 64648.6031\n", + "Raw spend: 77781.73871509671\n", + "After adstock: 77782.07204843004\n", + "After hill transform: 0.9623831473087957\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 723,121.44\n", + "Adstocked value: 723,121.77\n", + "Saturated value: 0.7073\n", + "Final response: 101072.4160\n", + "Raw spend: 723121.4350025468\n", + "After adstock: 723121.7683358801\n", + "After hill transform: 0.7072571870260996\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,781.74\n", + "Adstocked value: 77,782.07\n", + "Saturated value: 0.9624\n", + "Final response: 64648.6031\n", + "Raw spend: 77781.73871508181\n", + "After adstock: 77782.07204841514\n", + "After hill transform: 0.9623831473087775\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 723,121.44\n", + "Adstocked value: 723,121.77\n", + "Saturated value: 0.7073\n", + "Final response: 101072.4160\n", + "Raw spend: 723121.4350025468\n", + "After adstock: 723121.7683358801\n", + "After hill transform: 0.7072571870260996\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,781.74\n", + "Adstocked value: 77,782.07\n", + "Saturated value: 0.9624\n", + "Final response: 64648.6031\n", + "Raw spend: 77781.73871508181\n", + "After adstock: 77782.07204841514\n", + "After hill transform: 0.9623831473087775\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 723,121.44\n", + "Adstocked value: 723,121.77\n", + "Saturated value: 0.7073\n", + "Final response: 101072.4160\n", + "Raw spend: 723121.4350025468\n", + "After adstock: 723121.7683358801\n", + "After hill transform: 0.7072571870260996\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,781.74\n", + "Adstocked value: 77,782.07\n", + "Saturated value: 0.9624\n", + "Final response: 64648.6031\n", + "Raw spend: 77781.73871508181\n", + "After adstock: 77782.07204841514\n", + "After hill transform: 0.9623831473087775\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 723,121.44\n", + "Adstocked value: 723,121.77\n", + "Saturated value: 0.7073\n", + "Final response: 101072.4160\n", + "Raw spend: 723121.4350025617\n", + "After adstock: 723121.768335895\n", + "After hill transform: 0.7072571870261021\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,781.74\n", + "Adstocked value: 77,782.07\n", + "Saturated value: 0.9624\n", + "Final response: 64648.6031\n", + "Raw spend: 77781.73871508181\n", + "After adstock: 77782.07204841514\n", + "After hill transform: 0.9623831473087775\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 723,121.44\n", + "Adstocked value: 723,121.77\n", + "Saturated value: 0.7073\n", + "Final response: 101072.4160\n", + "Raw spend: 723121.4350025468\n", + "After adstock: 723121.7683358801\n", + "After hill transform: 0.7072571870260996\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,781.74\n", + "Adstocked value: 77,782.07\n", + "Saturated value: 0.9624\n", + "Final response: 64648.6031\n", + "Raw spend: 77781.73871509671\n", + "After adstock: 77782.07204843004\n", + "After hill transform: 0.9623831473087957\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 723,121.44\n", + "Adstocked value: 723,121.77\n", + "Saturated value: 0.7073\n", + "Final response: 101072.4160\n", + "Raw spend: 723121.4350025468\n", + "After adstock: 723121.7683358801\n", + "After hill transform: 0.7072571870260996\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,781.74\n", + "Adstocked value: 77,782.07\n", + "Saturated value: 0.9624\n", + "Final response: 64648.6031\n", + "Raw spend: 77781.73871508181\n", + "After adstock: 77782.07204841514\n", + "After hill transform: 0.9623831473087775\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252783435\n", + "After adstock: 455904.4447500566\n", + "After hill transform: 0.9531672654246695\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 723,098.80\n", + "Adstocked value: 723,099.13\n", + "Saturated value: 0.7073\n", + "Final response: 101071.8727\n", + "Raw spend: 723098.7958224794\n", + "After adstock: 723099.1291558128\n", + "After hill transform: 0.7072533853748009\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,805.74\n", + "Adstocked value: 77,806.07\n", + "Saturated value: 0.9624\n", + "Final response: 64650.5772\n", + "Raw spend: 77805.7365554471\n", + "After adstock: 77806.06988878043\n", + "After hill transform: 0.9624125353743681\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.2436007949091464e-13\n", + "After adstock: 0.17647058823561848\n", + "After hill transform: 7.200743106012528e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252783435\n", + "After adstock: 455904.4447500566\n", + "After hill transform: 0.9531672654246695\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 723,098.80\n", + "Adstocked value: 723,099.13\n", + "Saturated value: 0.7073\n", + "Final response: 101071.8727\n", + "Raw spend: 723098.7958224794\n", + "After adstock: 723099.1291558128\n", + "After hill transform: 0.7072533853748009\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,805.74\n", + "Adstocked value: 77,806.07\n", + "Saturated value: 0.9624\n", + "Final response: 64650.5772\n", + "Raw spend: 77805.7365554471\n", + "After adstock: 77806.06988878043\n", + "After hill transform: 0.9624125353743681\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.2436007949091464e-13\n", + "After adstock: 0.17647058823561848\n", + "After hill transform: 7.200743106012528e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252784926\n", + "After adstock: 455904.4447500715\n", + "After hill transform: 0.9531672654246739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 723,098.80\n", + "Adstocked value: 723,099.13\n", + "Saturated value: 0.7073\n", + "Final response: 101071.8727\n", + "Raw spend: 723098.7958224794\n", + "After adstock: 723099.1291558128\n", + "After hill transform: 0.7072533853748009\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,805.74\n", + "Adstocked value: 77,806.07\n", + "Saturated value: 0.9624\n", + "Final response: 64650.5772\n", + "Raw spend: 77805.7365554471\n", + "After adstock: 77806.06988878043\n", + "After hill transform: 0.9624125353743681\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.2436007949091464e-13\n", + "After adstock: 0.17647058823561848\n", + "After hill transform: 7.200743106012528e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252783435\n", + "After adstock: 455904.4447500566\n", + "After hill transform: 0.9531672654246695\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 723,098.80\n", + "Adstocked value: 723,099.13\n", + "Saturated value: 0.7073\n", + "Final response: 101071.8727\n", + "Raw spend: 723098.7958224943\n", + "After adstock: 723099.1291558277\n", + "After hill transform: 0.7072533853748034\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,805.74\n", + "Adstocked value: 77,806.07\n", + "Saturated value: 0.9624\n", + "Final response: 64650.5772\n", + "Raw spend: 77805.7365554471\n", + "After adstock: 77806.06988878043\n", + "After hill transform: 0.9624125353743681\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.2436007949091464e-13\n", + "After adstock: 0.17647058823561848\n", + "After hill transform: 7.200743106012528e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252783435\n", + "After adstock: 455904.4447500566\n", + "After hill transform: 0.9531672654246695\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 723,098.80\n", + "Adstocked value: 723,099.13\n", + "Saturated value: 0.7073\n", + "Final response: 101071.8727\n", + "Raw spend: 723098.7958224794\n", + "After adstock: 723099.1291558128\n", + "After hill transform: 0.7072533853748009\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,805.74\n", + "Adstocked value: 77,806.07\n", + "Saturated value: 0.9624\n", + "Final response: 64650.5772\n", + "Raw spend: 77805.736555462\n", + "After adstock: 77806.06988879533\n", + "After hill transform: 0.9624125353743863\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.2436007949091464e-13\n", + "After adstock: 0.17647058823561848\n", + "After hill transform: 7.200743106012528e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252783435\n", + "After adstock: 455904.4447500566\n", + "After hill transform: 0.9531672654246695\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 723,098.80\n", + "Adstocked value: 723,099.13\n", + "Saturated value: 0.7073\n", + "Final response: 101071.8727\n", + "Raw spend: 723098.7958224794\n", + "After adstock: 723099.1291558128\n", + "After hill transform: 0.7072533853748009\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,805.74\n", + "Adstocked value: 77,806.07\n", + "Saturated value: 0.9624\n", + "Final response: 64650.5772\n", + "Raw spend: 77805.7365554471\n", + "After adstock: 77806.06988878043\n", + "After hill transform: 0.9624125353743681\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901485553927146e-08\n", + "After adstock: 0.17647060313677967\n", + "After hill transform: 7.200744793516654e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252783435\n", + "After adstock: 455904.4447500566\n", + "After hill transform: 0.9531672654246695\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 723,098.80\n", + "Adstocked value: 723,099.13\n", + "Saturated value: 0.7073\n", + "Final response: 101071.8727\n", + "Raw spend: 723098.7958224794\n", + "After adstock: 723099.1291558128\n", + "After hill transform: 0.7072533853748009\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,805.74\n", + "Adstocked value: 77,806.07\n", + "Saturated value: 0.9624\n", + "Final response: 64650.5772\n", + "Raw spend: 77805.7365554471\n", + "After adstock: 77806.06988878043\n", + "After hill transform: 0.9624125353743681\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.2436007949091464e-13\n", + "After adstock: 0.17647058823561848\n", + "After hill transform: 7.200743106012528e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252784926\n", + "After adstock: 455904.4447500715\n", + "After hill transform: 0.9531672654246739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 723,098.80\n", + "Adstocked value: 723,099.13\n", + "Saturated value: 0.7073\n", + "Final response: 101071.8727\n", + "Raw spend: 723098.7958224794\n", + "After adstock: 723099.1291558128\n", + "After hill transform: 0.7072533853748009\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,805.74\n", + "Adstocked value: 77,806.07\n", + "Saturated value: 0.9624\n", + "Final response: 64650.5772\n", + "Raw spend: 77805.7365554471\n", + "After adstock: 77806.06988878043\n", + "After hill transform: 0.9624125353743681\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.2436007949091464e-13\n", + "After adstock: 0.17647058823561848\n", + "After hill transform: 7.200743106012528e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252783435\n", + "After adstock: 455904.4447500566\n", + "After hill transform: 0.9531672654246695\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 723,098.80\n", + "Adstocked value: 723,099.13\n", + "Saturated value: 0.7073\n", + "Final response: 101071.8727\n", + "Raw spend: 723098.7958224943\n", + "After adstock: 723099.1291558277\n", + "After hill transform: 0.7072533853748034\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,805.74\n", + "Adstocked value: 77,806.07\n", + "Saturated value: 0.9624\n", + "Final response: 64650.5772\n", + "Raw spend: 77805.7365554471\n", + "After adstock: 77806.06988878043\n", + "After hill transform: 0.9624125353743681\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.2436007949091464e-13\n", + "After adstock: 0.17647058823561848\n", + "After hill transform: 7.200743106012528e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252783435\n", + "After adstock: 455904.4447500566\n", + "After hill transform: 0.9531672654246695\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 723,098.80\n", + "Adstocked value: 723,099.13\n", + "Saturated value: 0.7073\n", + "Final response: 101071.8727\n", + "Raw spend: 723098.7958224794\n", + "After adstock: 723099.1291558128\n", + "After hill transform: 0.7072533853748009\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,805.74\n", + "Adstocked value: 77,806.07\n", + "Saturated value: 0.9624\n", + "Final response: 64650.5772\n", + "Raw spend: 77805.736555462\n", + "After adstock: 77806.06988879533\n", + "After hill transform: 0.9624125353743863\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.2436007949091464e-13\n", + "After adstock: 0.17647058823561848\n", + "After hill transform: 7.200743106012528e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252783435\n", + "After adstock: 455904.4447500566\n", + "After hill transform: 0.9531672654246695\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 723,098.80\n", + "Adstocked value: 723,099.13\n", + "Saturated value: 0.7073\n", + "Final response: 101071.8727\n", + "Raw spend: 723098.7958224794\n", + "After adstock: 723099.1291558128\n", + "After hill transform: 0.7072533853748009\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,805.74\n", + "Adstocked value: 77,806.07\n", + "Saturated value: 0.9624\n", + "Final response: 64650.5772\n", + "Raw spend: 77805.7365554471\n", + "After adstock: 77806.06988878043\n", + "After hill transform: 0.9624125353743681\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901485553927146e-08\n", + "After adstock: 0.17647060313677967\n", + "After hill transform: 7.200744793516654e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252778756\n", + "After adstock: 455904.4447500098\n", + "After hill transform: 0.9531672654246558\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 722,969.15\n", + "Adstocked value: 722,969.48\n", + "Saturated value: 0.7072\n", + "Final response: 101068.7611\n", + "Raw spend: 722969.1508935576\n", + "After adstock: 722969.484226891\n", + "After hill transform: 0.7072316120891124\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,942.72\n", + "Adstocked value: 77,943.05\n", + "Saturated value: 0.9626\n", + "Final response: 64661.8061\n", + "Raw spend: 77942.720549403\n", + "After adstock: 77943.05388273633\n", + "After hill transform: 0.9625796932405127\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 5.618515480311669e-13\n", + "After adstock: 0.17647058823585599\n", + "After hill transform: 7.200743106039423e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252778756\n", + "After adstock: 455904.4447500098\n", + "After hill transform: 0.9531672654246558\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 722,969.15\n", + "Adstocked value: 722,969.48\n", + "Saturated value: 0.7072\n", + "Final response: 101068.7611\n", + "Raw spend: 722969.1508935576\n", + "After adstock: 722969.484226891\n", + "After hill transform: 0.7072316120891124\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,942.72\n", + "Adstocked value: 77,943.05\n", + "Saturated value: 0.9626\n", + "Final response: 64661.8061\n", + "Raw spend: 77942.720549403\n", + "After adstock: 77943.05388273633\n", + "After hill transform: 0.9625796932405127\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 5.618515480311669e-13\n", + "After adstock: 0.17647058823585599\n", + "After hill transform: 7.200743106039423e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252780246\n", + "After adstock: 455904.4447500247\n", + "After hill transform: 0.9531672654246601\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 722,969.15\n", + "Adstocked value: 722,969.48\n", + "Saturated value: 0.7072\n", + "Final response: 101068.7611\n", + "Raw spend: 722969.1508935576\n", + "After adstock: 722969.484226891\n", + "After hill transform: 0.7072316120891124\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,942.72\n", + "Adstocked value: 77,943.05\n", + "Saturated value: 0.9626\n", + "Final response: 64661.8061\n", + "Raw spend: 77942.720549403\n", + "After adstock: 77943.05388273633\n", + "After hill transform: 0.9625796932405127\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 5.618515480311669e-13\n", + "After adstock: 0.17647058823585599\n", + "After hill transform: 7.200743106039423e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252778756\n", + "After adstock: 455904.4447500098\n", + "After hill transform: 0.9531672654246558\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 722,969.15\n", + "Adstocked value: 722,969.48\n", + "Saturated value: 0.7072\n", + "Final response: 101068.7611\n", + "Raw spend: 722969.1508935725\n", + "After adstock: 722969.4842269059\n", + "After hill transform: 0.707231612089115\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,942.72\n", + "Adstocked value: 77,943.05\n", + "Saturated value: 0.9626\n", + "Final response: 64661.8061\n", + "Raw spend: 77942.720549403\n", + "After adstock: 77943.05388273633\n", + "After hill transform: 0.9625796932405127\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 5.618515480311669e-13\n", + "After adstock: 0.17647058823585599\n", + "After hill transform: 7.200743106039423e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252778756\n", + "After adstock: 455904.4447500098\n", + "After hill transform: 0.9531672654246558\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 722,969.15\n", + "Adstocked value: 722,969.48\n", + "Saturated value: 0.7072\n", + "Final response: 101068.7611\n", + "Raw spend: 722969.1508935576\n", + "After adstock: 722969.484226891\n", + "After hill transform: 0.7072316120891124\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,942.72\n", + "Adstocked value: 77,943.05\n", + "Saturated value: 0.9626\n", + "Final response: 64661.8061\n", + "Raw spend: 77942.7205494179\n", + "After adstock: 77943.05388275124\n", + "After hill transform: 0.9625796932405308\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 5.618515480311669e-13\n", + "After adstock: 0.17647058823585599\n", + "After hill transform: 7.200743106039423e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252778756\n", + "After adstock: 455904.4447500098\n", + "After hill transform: 0.9531672654246558\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 722,969.15\n", + "Adstocked value: 722,969.48\n", + "Saturated value: 0.7072\n", + "Final response: 101068.7611\n", + "Raw spend: 722969.1508935576\n", + "After adstock: 722969.484226891\n", + "After hill transform: 0.7072316120891124\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,942.72\n", + "Adstocked value: 77,943.05\n", + "Saturated value: 0.9626\n", + "Final response: 64661.8061\n", + "Raw spend: 77942.720549403\n", + "After adstock: 77943.05388273633\n", + "After hill transform: 0.9625796932405127\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901723045395686e-08\n", + "After adstock: 0.17647060313701718\n", + "After hill transform: 7.200744793543553e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252778756\n", + "After adstock: 455904.4447500098\n", + "After hill transform: 0.9531672654246558\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 722,969.15\n", + "Adstocked value: 722,969.48\n", + "Saturated value: 0.7072\n", + "Final response: 101068.7611\n", + "Raw spend: 722969.1508935576\n", + "After adstock: 722969.484226891\n", + "After hill transform: 0.7072316120891124\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,942.72\n", + "Adstocked value: 77,943.05\n", + "Saturated value: 0.9626\n", + "Final response: 64661.8061\n", + "Raw spend: 77942.720549403\n", + "After adstock: 77943.05388273633\n", + "After hill transform: 0.9625796932405127\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 5.618515480311669e-13\n", + "After adstock: 0.17647058823585599\n", + "After hill transform: 7.200743106039423e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252780246\n", + "After adstock: 455904.4447500247\n", + "After hill transform: 0.9531672654246601\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 722,969.15\n", + "Adstocked value: 722,969.48\n", + "Saturated value: 0.7072\n", + "Final response: 101068.7611\n", + "Raw spend: 722969.1508935576\n", + "After adstock: 722969.484226891\n", + "After hill transform: 0.7072316120891124\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,942.72\n", + "Adstocked value: 77,943.05\n", + "Saturated value: 0.9626\n", + "Final response: 64661.8061\n", + "Raw spend: 77942.720549403\n", + "After adstock: 77943.05388273633\n", + "After hill transform: 0.9625796932405127\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 5.618515480311669e-13\n", + "After adstock: 0.17647058823585599\n", + "After hill transform: 7.200743106039423e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252778756\n", + "After adstock: 455904.4447500098\n", + "After hill transform: 0.9531672654246558\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 722,969.15\n", + "Adstocked value: 722,969.48\n", + "Saturated value: 0.7072\n", + "Final response: 101068.7611\n", + "Raw spend: 722969.1508935725\n", + "After adstock: 722969.4842269059\n", + "After hill transform: 0.707231612089115\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,942.72\n", + "Adstocked value: 77,943.05\n", + "Saturated value: 0.9626\n", + "Final response: 64661.8061\n", + "Raw spend: 77942.720549403\n", + "After adstock: 77943.05388273633\n", + "After hill transform: 0.9625796932405127\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 5.618515480311669e-13\n", + "After adstock: 0.17647058823585599\n", + "After hill transform: 7.200743106039423e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252778756\n", + "After adstock: 455904.4447500098\n", + "After hill transform: 0.9531672654246558\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 722,969.15\n", + "Adstocked value: 722,969.48\n", + "Saturated value: 0.7072\n", + "Final response: 101068.7611\n", + "Raw spend: 722969.1508935576\n", + "After adstock: 722969.484226891\n", + "After hill transform: 0.7072316120891124\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,942.72\n", + "Adstocked value: 77,943.05\n", + "Saturated value: 0.9626\n", + "Final response: 64661.8061\n", + "Raw spend: 77942.7205494179\n", + "After adstock: 77943.05388275124\n", + "After hill transform: 0.9625796932405308\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 5.618515480311669e-13\n", + "After adstock: 0.17647058823585599\n", + "After hill transform: 7.200743106039423e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252778756\n", + "After adstock: 455904.4447500098\n", + "After hill transform: 0.9531672654246558\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 722,969.15\n", + "Adstocked value: 722,969.48\n", + "Saturated value: 0.7072\n", + "Final response: 101068.7611\n", + "Raw spend: 722969.1508935576\n", + "After adstock: 722969.484226891\n", + "After hill transform: 0.7072316120891124\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 77,942.72\n", + "Adstocked value: 77,943.05\n", + "Saturated value: 0.9626\n", + "Final response: 64661.8061\n", + "Raw spend: 77942.720549403\n", + "After adstock: 77943.05388273633\n", + "After hill transform: 0.9625796932405127\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901723045395686e-08\n", + "After adstock: 0.17647060313701718\n", + "After hill transform: 7.200744793543553e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281081\n", + "After adstock: 455904.44475033035\n", + "After hill transform: 0.9531672654247498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 722,400.78\n", + "Adstocked value: 722,401.11\n", + "Saturated value: 0.7071\n", + "Final response: 101055.1116\n", + "Raw spend: 722400.7792185675\n", + "After adstock: 722401.1125519009\n", + "After hill transform: 0.707136099297172\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 78,543.65\n", + "Adstocked value: 78,543.99\n", + "Saturated value: 0.9633\n", + "Final response: 64710.2741\n", + "Raw spend: 78543.65255283541\n", + "After adstock: 78543.98588616874\n", + "After hill transform: 0.9633012049757268\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 8.171445269965782e-14\n", + "After adstock: 0.17647058823537584\n", + "After hill transform: 7.20074310598505e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281081\n", + "After adstock: 455904.44475033035\n", + "After hill transform: 0.9531672654247498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 722,400.78\n", + "Adstocked value: 722,401.11\n", + "Saturated value: 0.7071\n", + "Final response: 101055.1116\n", + "Raw spend: 722400.7792185675\n", + "After adstock: 722401.1125519009\n", + "After hill transform: 0.707136099297172\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 78,543.65\n", + "Adstocked value: 78,543.99\n", + "Saturated value: 0.9633\n", + "Final response: 64710.2741\n", + "Raw spend: 78543.65255283541\n", + "After adstock: 78543.98588616874\n", + "After hill transform: 0.9633012049757268\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 8.171445269965782e-14\n", + "After adstock: 0.17647058823537584\n", + "After hill transform: 7.20074310598505e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222528123\n", + "After adstock: 455904.44475034525\n", + "After hill transform: 0.9531672654247542\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 722,400.78\n", + "Adstocked value: 722,401.11\n", + "Saturated value: 0.7071\n", + "Final response: 101055.1116\n", + "Raw spend: 722400.7792185675\n", + "After adstock: 722401.1125519009\n", + "After hill transform: 0.707136099297172\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 78,543.65\n", + "Adstocked value: 78,543.99\n", + "Saturated value: 0.9633\n", + "Final response: 64710.2741\n", + "Raw spend: 78543.65255283541\n", + "After adstock: 78543.98588616874\n", + "After hill transform: 0.9633012049757268\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 8.171445269965782e-14\n", + "After adstock: 0.17647058823537584\n", + "After hill transform: 7.20074310598505e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281081\n", + "After adstock: 455904.44475033035\n", + "After hill transform: 0.9531672654247498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 722,400.78\n", + "Adstocked value: 722,401.11\n", + "Saturated value: 0.7071\n", + "Final response: 101055.1116\n", + "Raw spend: 722400.7792185824\n", + "After adstock: 722401.1125519158\n", + "After hill transform: 0.7071360992971745\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 78,543.65\n", + "Adstocked value: 78,543.99\n", + "Saturated value: 0.9633\n", + "Final response: 64710.2741\n", + "Raw spend: 78543.65255283541\n", + "After adstock: 78543.98588616874\n", + "After hill transform: 0.9633012049757268\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 8.171445269965782e-14\n", + "After adstock: 0.17647058823537584\n", + "After hill transform: 7.20074310598505e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281081\n", + "After adstock: 455904.44475033035\n", + "After hill transform: 0.9531672654247498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 722,400.78\n", + "Adstocked value: 722,401.11\n", + "Saturated value: 0.7071\n", + "Final response: 101055.1116\n", + "Raw spend: 722400.7792185675\n", + "After adstock: 722401.1125519009\n", + "After hill transform: 0.707136099297172\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 78,543.65\n", + "Adstocked value: 78,543.99\n", + "Saturated value: 0.9633\n", + "Final response: 64710.2741\n", + "Raw spend: 78543.65255285031\n", + "After adstock: 78543.98588618364\n", + "After hill transform: 0.9633012049757445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 8.171445269965782e-14\n", + "After adstock: 0.17647058823537584\n", + "After hill transform: 7.20074310598505e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281081\n", + "After adstock: 455904.44475033035\n", + "After hill transform: 0.9531672654247498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 722,400.78\n", + "Adstocked value: 722,401.11\n", + "Saturated value: 0.7071\n", + "Final response: 101055.1116\n", + "Raw spend: 722400.7792185675\n", + "After adstock: 722401.1125519009\n", + "After hill transform: 0.707136099297172\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 78,543.65\n", + "Adstocked value: 78,543.99\n", + "Saturated value: 0.9633\n", + "Final response: 64710.2741\n", + "Raw spend: 78543.65255283541\n", + "After adstock: 78543.98588616874\n", + "After hill transform: 0.9633012049757268\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901242908300356e-08\n", + "After adstock: 0.17647060313653704\n", + "After hill transform: 7.200744793489177e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281081\n", + "After adstock: 455904.44475033035\n", + "After hill transform: 0.9531672654247498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 722,400.78\n", + "Adstocked value: 722,401.11\n", + "Saturated value: 0.7071\n", + "Final response: 101055.1116\n", + "Raw spend: 722400.7792185675\n", + "After adstock: 722401.1125519009\n", + "After hill transform: 0.707136099297172\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 78,543.65\n", + "Adstocked value: 78,543.99\n", + "Saturated value: 0.9633\n", + "Final response: 64710.2741\n", + "Raw spend: 78543.65255283541\n", + "After adstock: 78543.98588616874\n", + "After hill transform: 0.9633012049757268\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 8.171445269965782e-14\n", + "After adstock: 0.17647058823537584\n", + "After hill transform: 7.20074310598505e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222528123\n", + "After adstock: 455904.44475034525\n", + "After hill transform: 0.9531672654247542\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 722,400.78\n", + "Adstocked value: 722,401.11\n", + "Saturated value: 0.7071\n", + "Final response: 101055.1116\n", + "Raw spend: 722400.7792185675\n", + "After adstock: 722401.1125519009\n", + "After hill transform: 0.707136099297172\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 78,543.65\n", + "Adstocked value: 78,543.99\n", + "Saturated value: 0.9633\n", + "Final response: 64710.2741\n", + "Raw spend: 78543.65255283541\n", + "After adstock: 78543.98588616874\n", + "After hill transform: 0.9633012049757268\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 8.171445269965782e-14\n", + "After adstock: 0.17647058823537584\n", + "After hill transform: 7.20074310598505e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281081\n", + "After adstock: 455904.44475033035\n", + "After hill transform: 0.9531672654247498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 722,400.78\n", + "Adstocked value: 722,401.11\n", + "Saturated value: 0.7071\n", + "Final response: 101055.1116\n", + "Raw spend: 722400.7792185824\n", + "After adstock: 722401.1125519158\n", + "After hill transform: 0.7071360992971745\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 78,543.65\n", + "Adstocked value: 78,543.99\n", + "Saturated value: 0.9633\n", + "Final response: 64710.2741\n", + "Raw spend: 78543.65255283541\n", + "After adstock: 78543.98588616874\n", + "After hill transform: 0.9633012049757268\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 8.171445269965782e-14\n", + "After adstock: 0.17647058823537584\n", + "After hill transform: 7.20074310598505e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281081\n", + "After adstock: 455904.44475033035\n", + "After hill transform: 0.9531672654247498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 722,400.78\n", + "Adstocked value: 722,401.11\n", + "Saturated value: 0.7071\n", + "Final response: 101055.1116\n", + "Raw spend: 722400.7792185675\n", + "After adstock: 722401.1125519009\n", + "After hill transform: 0.707136099297172\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 78,543.65\n", + "Adstocked value: 78,543.99\n", + "Saturated value: 0.9633\n", + "Final response: 64710.2741\n", + "Raw spend: 78543.65255285031\n", + "After adstock: 78543.98588618364\n", + "After hill transform: 0.9633012049757445\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 8.171445269965782e-14\n", + "After adstock: 0.17647058823537584\n", + "After hill transform: 7.20074310598505e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281081\n", + "After adstock: 455904.44475033035\n", + "After hill transform: 0.9531672654247498\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 722,400.78\n", + "Adstocked value: 722,401.11\n", + "Saturated value: 0.7071\n", + "Final response: 101055.1116\n", + "Raw spend: 722400.7792185675\n", + "After adstock: 722401.1125519009\n", + "After hill transform: 0.707136099297172\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 78,543.65\n", + "Adstocked value: 78,543.99\n", + "Saturated value: 0.9633\n", + "Final response: 64710.2741\n", + "Raw spend: 78543.65255283541\n", + "After adstock: 78543.98588616874\n", + "After hill transform: 0.9633012049757268\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901242908300356e-08\n", + "After adstock: 0.17647060313653704\n", + "After hill transform: 7.200744793489177e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 719,161.49\n", + "Adstocked value: 719,161.83\n", + "Saturated value: 0.7066\n", + "Final response: 100977.0642\n", + "Raw spend: 719161.4933872866\n", + "After adstock: 719161.8267206199\n", + "After hill transform: 0.7065899603917085\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 81,968.07\n", + "Adstocked value: 81,968.40\n", + "Saturated value: 0.9671\n", + "Final response: 64963.6158\n", + "Raw spend: 81968.06792474064\n", + "After adstock: 81968.40125807397\n", + "After hill transform: 0.967072544679955\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 719,161.49\n", + "Adstocked value: 719,161.83\n", + "Saturated value: 0.7066\n", + "Final response: 100977.0642\n", + "Raw spend: 719161.4933872866\n", + "After adstock: 719161.8267206199\n", + "After hill transform: 0.7065899603917085\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 81,968.07\n", + "Adstocked value: 81,968.40\n", + "Saturated value: 0.9671\n", + "Final response: 64963.6158\n", + "Raw spend: 81968.06792474064\n", + "After adstock: 81968.40125807397\n", + "After hill transform: 0.967072544679955\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 719,161.49\n", + "Adstocked value: 719,161.83\n", + "Saturated value: 0.7066\n", + "Final response: 100977.0642\n", + "Raw spend: 719161.4933872866\n", + "After adstock: 719161.8267206199\n", + "After hill transform: 0.7065899603917085\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 81,968.07\n", + "Adstocked value: 81,968.40\n", + "Saturated value: 0.9671\n", + "Final response: 64963.6158\n", + "Raw spend: 81968.06792474064\n", + "After adstock: 81968.40125807397\n", + "After hill transform: 0.967072544679955\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 719,161.49\n", + "Adstocked value: 719,161.83\n", + "Saturated value: 0.7066\n", + "Final response: 100977.0642\n", + "Raw spend: 719161.4933873015\n", + "After adstock: 719161.8267206348\n", + "After hill transform: 0.7065899603917111\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 81,968.07\n", + "Adstocked value: 81,968.40\n", + "Saturated value: 0.9671\n", + "Final response: 64963.6158\n", + "Raw spend: 81968.06792474064\n", + "After adstock: 81968.40125807397\n", + "After hill transform: 0.967072544679955\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 719,161.49\n", + "Adstocked value: 719,161.83\n", + "Saturated value: 0.7066\n", + "Final response: 100977.0642\n", + "Raw spend: 719161.4933872866\n", + "After adstock: 719161.8267206199\n", + "After hill transform: 0.7065899603917085\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 81,968.07\n", + "Adstocked value: 81,968.40\n", + "Saturated value: 0.9671\n", + "Final response: 64963.6158\n", + "Raw spend: 81968.06792475554\n", + "After adstock: 81968.40125808887\n", + "After hill transform: 0.9670725446799702\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 719,161.49\n", + "Adstocked value: 719,161.83\n", + "Saturated value: 0.7066\n", + "Final response: 100977.0642\n", + "Raw spend: 719161.4933872866\n", + "After adstock: 719161.8267206199\n", + "After hill transform: 0.7065899603917085\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 81,968.07\n", + "Adstocked value: 81,968.40\n", + "Saturated value: 0.9671\n", + "Final response: 64963.6158\n", + "Raw spend: 81968.06792474064\n", + "After adstock: 81968.40125807397\n", + "After hill transform: 0.967072544679955\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 719,161.49\n", + "Adstocked value: 719,161.83\n", + "Saturated value: 0.7066\n", + "Final response: 100977.0642\n", + "Raw spend: 719161.4933872866\n", + "After adstock: 719161.8267206199\n", + "After hill transform: 0.7065899603917085\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 81,968.07\n", + "Adstocked value: 81,968.40\n", + "Saturated value: 0.9671\n", + "Final response: 64963.6158\n", + "Raw spend: 81968.06792474064\n", + "After adstock: 81968.40125807397\n", + "After hill transform: 0.967072544679955\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 719,161.49\n", + "Adstocked value: 719,161.83\n", + "Saturated value: 0.7066\n", + "Final response: 100977.0642\n", + "Raw spend: 719161.4933872866\n", + "After adstock: 719161.8267206199\n", + "After hill transform: 0.7065899603917085\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 81,968.07\n", + "Adstocked value: 81,968.40\n", + "Saturated value: 0.9671\n", + "Final response: 64963.6158\n", + "Raw spend: 81968.06792474064\n", + "After adstock: 81968.40125807397\n", + "After hill transform: 0.967072544679955\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 719,161.49\n", + "Adstocked value: 719,161.83\n", + "Saturated value: 0.7066\n", + "Final response: 100977.0642\n", + "Raw spend: 719161.4933873015\n", + "After adstock: 719161.8267206348\n", + "After hill transform: 0.7065899603917111\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 81,968.07\n", + "Adstocked value: 81,968.40\n", + "Saturated value: 0.9671\n", + "Final response: 64963.6158\n", + "Raw spend: 81968.06792474064\n", + "After adstock: 81968.40125807397\n", + "After hill transform: 0.967072544679955\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 719,161.49\n", + "Adstocked value: 719,161.83\n", + "Saturated value: 0.7066\n", + "Final response: 100977.0642\n", + "Raw spend: 719161.4933872866\n", + "After adstock: 719161.8267206199\n", + "After hill transform: 0.7065899603917085\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 81,968.07\n", + "Adstocked value: 81,968.40\n", + "Saturated value: 0.9671\n", + "Final response: 64963.6158\n", + "Raw spend: 81968.06792475554\n", + "After adstock: 81968.40125808887\n", + "After hill transform: 0.9670725446799702\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 719,161.49\n", + "Adstocked value: 719,161.83\n", + "Saturated value: 0.7066\n", + "Final response: 100977.0642\n", + "Raw spend: 719161.4933872866\n", + "After adstock: 719161.8267206199\n", + "After hill transform: 0.7065899603917085\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 81,968.07\n", + "Adstocked value: 81,968.40\n", + "Saturated value: 0.9671\n", + "Final response: 64963.6158\n", + "Raw spend: 81968.06792474064\n", + "After adstock: 81968.40125807397\n", + "After hill transform: 0.967072544679955\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222528129\n", + "After adstock: 455904.44475035125\n", + "After hill transform: 0.9531672654247559\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 709,181.55\n", + "Adstocked value: 709,181.88\n", + "Saturated value: 0.7049\n", + "Final response: 100733.8356\n", + "Raw spend: 709181.5496572986\n", + "After adstock: 709181.882990632\n", + "After hill transform: 0.7048879612785303\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 92,519.01\n", + "Adstocked value: 92,519.34\n", + "Saturated value: 0.9758\n", + "Final response: 65552.7752\n", + "Raw spend: 92519.00835168667\n", + "After adstock: 92519.34168502\n", + "After hill transform: 0.975842989556217\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 5.937631704018424e-14\n", + "After adstock: 0.1764705882353535\n", + "After hill transform: 7.20074310598252e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222528129\n", + "After adstock: 455904.44475035125\n", + "After hill transform: 0.9531672654247559\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 709,181.55\n", + "Adstocked value: 709,181.88\n", + "Saturated value: 0.7049\n", + "Final response: 100733.8356\n", + "Raw spend: 709181.5496572986\n", + "After adstock: 709181.882990632\n", + "After hill transform: 0.7048879612785303\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 92,519.01\n", + "Adstocked value: 92,519.34\n", + "Saturated value: 0.9758\n", + "Final response: 65552.7752\n", + "Raw spend: 92519.00835168667\n", + "After adstock: 92519.34168502\n", + "After hill transform: 0.975842989556217\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 5.937631704018424e-14\n", + "After adstock: 0.1764705882353535\n", + "After hill transform: 7.20074310598252e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281439\n", + "After adstock: 455904.44475036615\n", + "After hill transform: 0.9531672654247604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 709,181.55\n", + "Adstocked value: 709,181.88\n", + "Saturated value: 0.7049\n", + "Final response: 100733.8356\n", + "Raw spend: 709181.5496572986\n", + "After adstock: 709181.882990632\n", + "After hill transform: 0.7048879612785303\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 92,519.01\n", + "Adstocked value: 92,519.34\n", + "Saturated value: 0.9758\n", + "Final response: 65552.7752\n", + "Raw spend: 92519.00835168667\n", + "After adstock: 92519.34168502\n", + "After hill transform: 0.975842989556217\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 5.937631704018424e-14\n", + "After adstock: 0.1764705882353535\n", + "After hill transform: 7.20074310598252e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222528129\n", + "After adstock: 455904.44475035125\n", + "After hill transform: 0.9531672654247559\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 709,181.55\n", + "Adstocked value: 709,181.88\n", + "Saturated value: 0.7049\n", + "Final response: 100733.8356\n", + "Raw spend: 709181.5496573135\n", + "After adstock: 709181.8829906469\n", + "After hill transform: 0.7048879612785328\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 92,519.01\n", + "Adstocked value: 92,519.34\n", + "Saturated value: 0.9758\n", + "Final response: 65552.7752\n", + "Raw spend: 92519.00835168667\n", + "After adstock: 92519.34168502\n", + "After hill transform: 0.975842989556217\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 5.937631704018424e-14\n", + "After adstock: 0.1764705882353535\n", + "After hill transform: 7.20074310598252e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222528129\n", + "After adstock: 455904.44475035125\n", + "After hill transform: 0.9531672654247559\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 709,181.55\n", + "Adstocked value: 709,181.88\n", + "Saturated value: 0.7049\n", + "Final response: 100733.8356\n", + "Raw spend: 709181.5496572986\n", + "After adstock: 709181.882990632\n", + "After hill transform: 0.7048879612785303\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 92,519.01\n", + "Adstocked value: 92,519.34\n", + "Saturated value: 0.9758\n", + "Final response: 65552.7752\n", + "Raw spend: 92519.00835170157\n", + "After adstock: 92519.3416850349\n", + "After hill transform: 0.975842989556227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 5.937631704018424e-14\n", + "After adstock: 0.1764705882353535\n", + "After hill transform: 7.20074310598252e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222528129\n", + "After adstock: 455904.44475035125\n", + "After hill transform: 0.9531672654247559\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 709,181.55\n", + "Adstocked value: 709,181.88\n", + "Saturated value: 0.7049\n", + "Final response: 100733.8356\n", + "Raw spend: 709181.5496572986\n", + "After adstock: 709181.882990632\n", + "After hill transform: 0.7048879612785303\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 92,519.01\n", + "Adstocked value: 92,519.34\n", + "Saturated value: 0.9758\n", + "Final response: 65552.7752\n", + "Raw spend: 92519.00835168667\n", + "After adstock: 92519.34168502\n", + "After hill transform: 0.975842989556217\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901220570164697e-08\n", + "After adstock: 0.1764706031365147\n", + "After hill transform: 7.200744793486646e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222528129\n", + "After adstock: 455904.44475035125\n", + "After hill transform: 0.9531672654247559\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 709,181.55\n", + "Adstocked value: 709,181.88\n", + "Saturated value: 0.7049\n", + "Final response: 100733.8356\n", + "Raw spend: 709181.5496572986\n", + "After adstock: 709181.882990632\n", + "After hill transform: 0.7048879612785303\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 92,519.01\n", + "Adstocked value: 92,519.34\n", + "Saturated value: 0.9758\n", + "Final response: 65552.7752\n", + "Raw spend: 92519.00835168667\n", + "After adstock: 92519.34168502\n", + "After hill transform: 0.975842989556217\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 5.937631704018424e-14\n", + "After adstock: 0.1764705882353535\n", + "After hill transform: 7.20074310598252e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281439\n", + "After adstock: 455904.44475036615\n", + "After hill transform: 0.9531672654247604\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 709,181.55\n", + "Adstocked value: 709,181.88\n", + "Saturated value: 0.7049\n", + "Final response: 100733.8356\n", + "Raw spend: 709181.5496572986\n", + "After adstock: 709181.882990632\n", + "After hill transform: 0.7048879612785303\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 92,519.01\n", + "Adstocked value: 92,519.34\n", + "Saturated value: 0.9758\n", + "Final response: 65552.7752\n", + "Raw spend: 92519.00835168667\n", + "After adstock: 92519.34168502\n", + "After hill transform: 0.975842989556217\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 5.937631704018424e-14\n", + "After adstock: 0.1764705882353535\n", + "After hill transform: 7.20074310598252e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222528129\n", + "After adstock: 455904.44475035125\n", + "After hill transform: 0.9531672654247559\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 709,181.55\n", + "Adstocked value: 709,181.88\n", + "Saturated value: 0.7049\n", + "Final response: 100733.8356\n", + "Raw spend: 709181.5496573135\n", + "After adstock: 709181.8829906469\n", + "After hill transform: 0.7048879612785328\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 92,519.01\n", + "Adstocked value: 92,519.34\n", + "Saturated value: 0.9758\n", + "Final response: 65552.7752\n", + "Raw spend: 92519.00835168667\n", + "After adstock: 92519.34168502\n", + "After hill transform: 0.975842989556217\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 5.937631704018424e-14\n", + "After adstock: 0.1764705882353535\n", + "After hill transform: 7.20074310598252e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222528129\n", + "After adstock: 455904.44475035125\n", + "After hill transform: 0.9531672654247559\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 709,181.55\n", + "Adstocked value: 709,181.88\n", + "Saturated value: 0.7049\n", + "Final response: 100733.8356\n", + "Raw spend: 709181.5496572986\n", + "After adstock: 709181.882990632\n", + "After hill transform: 0.7048879612785303\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 92,519.01\n", + "Adstocked value: 92,519.34\n", + "Saturated value: 0.9758\n", + "Final response: 65552.7752\n", + "Raw spend: 92519.00835170157\n", + "After adstock: 92519.3416850349\n", + "After hill transform: 0.975842989556227\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 5.937631704018424e-14\n", + "After adstock: 0.1764705882353535\n", + "After hill transform: 7.20074310598252e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222528129\n", + "After adstock: 455904.44475035125\n", + "After hill transform: 0.9531672654247559\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 709,181.55\n", + "Adstocked value: 709,181.88\n", + "Saturated value: 0.7049\n", + "Final response: 100733.8356\n", + "Raw spend: 709181.5496572986\n", + "After adstock: 709181.882990632\n", + "After hill transform: 0.7048879612785303\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 92,519.01\n", + "Adstocked value: 92,519.34\n", + "Saturated value: 0.9758\n", + "Final response: 65552.7752\n", + "Raw spend: 92519.00835168667\n", + "After adstock: 92519.34168502\n", + "After hill transform: 0.975842989556217\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901220570164697e-08\n", + "After adstock: 0.1764706031365147\n", + "After hill transform: 7.200744793486646e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281924\n", + "After adstock: 455904.44475041464\n", + "After hill transform: 0.9531672654247746\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 698,662.11\n", + "Adstocked value: 698,662.44\n", + "Saturated value: 0.7031\n", + "Final response: 100472.8196\n", + "Raw spend: 698662.1059572553\n", + "After adstock: 698662.4392905887\n", + "After hill transform: 0.7030614935933235\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,640.95\n", + "Adstocked value: 103,641.28\n", + "Saturated value: 0.9820\n", + "Final response: 65964.4151\n", + "Raw spend: 103640.94547558301\n", + "After adstock: 103641.27880891634\n", + "After hill transform: 0.9819708143474533\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 4.549993616662192e-14\n", + "After adstock: 0.17647058823533962\n", + "After hill transform: 7.200743105980948e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281924\n", + "After adstock: 455904.44475041464\n", + "After hill transform: 0.9531672654247746\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 698,662.11\n", + "Adstocked value: 698,662.44\n", + "Saturated value: 0.7031\n", + "Final response: 100472.8196\n", + "Raw spend: 698662.1059572553\n", + "After adstock: 698662.4392905887\n", + "After hill transform: 0.7030614935933235\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,640.95\n", + "Adstocked value: 103,641.28\n", + "Saturated value: 0.9820\n", + "Final response: 65964.4151\n", + "Raw spend: 103640.94547558301\n", + "After adstock: 103641.27880891634\n", + "After hill transform: 0.9819708143474533\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 4.549993616662192e-14\n", + "After adstock: 0.17647058823533962\n", + "After hill transform: 7.200743105980948e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281775\n", + "After adstock: 455904.44475039974\n", + "After hill transform: 0.9531672654247701\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 698,662.11\n", + "Adstocked value: 698,662.44\n", + "Saturated value: 0.7031\n", + "Final response: 100472.8196\n", + "Raw spend: 698662.1059572553\n", + "After adstock: 698662.4392905887\n", + "After hill transform: 0.7030614935933235\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,640.95\n", + "Adstocked value: 103,641.28\n", + "Saturated value: 0.9820\n", + "Final response: 65964.4151\n", + "Raw spend: 103640.94547558301\n", + "After adstock: 103641.27880891634\n", + "After hill transform: 0.9819708143474533\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 4.549993616662192e-14\n", + "After adstock: 0.17647058823533962\n", + "After hill transform: 7.200743105980948e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281924\n", + "After adstock: 455904.44475041464\n", + "After hill transform: 0.9531672654247746\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 698,662.11\n", + "Adstocked value: 698,662.44\n", + "Saturated value: 0.7031\n", + "Final response: 100472.8196\n", + "Raw spend: 698662.1059572703\n", + "After adstock: 698662.4392906036\n", + "After hill transform: 0.7030614935933263\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,640.95\n", + "Adstocked value: 103,641.28\n", + "Saturated value: 0.9820\n", + "Final response: 65964.4151\n", + "Raw spend: 103640.94547558301\n", + "After adstock: 103641.27880891634\n", + "After hill transform: 0.9819708143474533\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 4.549993616662192e-14\n", + "After adstock: 0.17647058823533962\n", + "After hill transform: 7.200743105980948e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281924\n", + "After adstock: 455904.44475041464\n", + "After hill transform: 0.9531672654247746\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 698,662.11\n", + "Adstocked value: 698,662.44\n", + "Saturated value: 0.7031\n", + "Final response: 100472.8196\n", + "Raw spend: 698662.1059572553\n", + "After adstock: 698662.4392905887\n", + "After hill transform: 0.7030614935933235\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,640.95\n", + "Adstocked value: 103,641.28\n", + "Saturated value: 0.9820\n", + "Final response: 65964.4151\n", + "Raw spend: 103640.94547559791\n", + "After adstock: 103641.27880893124\n", + "After hill transform: 0.9819708143474599\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 4.549993616662192e-14\n", + "After adstock: 0.17647058823533962\n", + "After hill transform: 7.200743105980948e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281924\n", + "After adstock: 455904.44475041464\n", + "After hill transform: 0.9531672654247746\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 698,662.11\n", + "Adstocked value: 698,662.44\n", + "Saturated value: 0.7031\n", + "Final response: 100472.8196\n", + "Raw spend: 698662.1059572553\n", + "After adstock: 698662.4392905887\n", + "After hill transform: 0.7030614935933235\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,640.95\n", + "Adstocked value: 103,641.28\n", + "Saturated value: 0.9820\n", + "Final response: 65964.4151\n", + "Raw spend: 103640.94547558301\n", + "After adstock: 103641.27880891634\n", + "After hill transform: 0.9819708143474533\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901206693783824e-08\n", + "After adstock: 0.17647060313650081\n", + "After hill transform: 7.200744793485075e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281924\n", + "After adstock: 455904.44475041464\n", + "After hill transform: 0.9531672654247746\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 698,662.11\n", + "Adstocked value: 698,662.44\n", + "Saturated value: 0.7031\n", + "Final response: 100472.8196\n", + "Raw spend: 698662.1059572553\n", + "After adstock: 698662.4392905887\n", + "After hill transform: 0.7030614935933235\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,640.95\n", + "Adstocked value: 103,641.28\n", + "Saturated value: 0.9820\n", + "Final response: 65964.4151\n", + "Raw spend: 103640.94547558301\n", + "After adstock: 103641.27880891634\n", + "After hill transform: 0.9819708143474533\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 4.549993616662192e-14\n", + "After adstock: 0.17647058823533962\n", + "After hill transform: 7.200743105980948e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281775\n", + "After adstock: 455904.44475039974\n", + "After hill transform: 0.9531672654247701\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 698,662.11\n", + "Adstocked value: 698,662.44\n", + "Saturated value: 0.7031\n", + "Final response: 100472.8196\n", + "Raw spend: 698662.1059572553\n", + "After adstock: 698662.4392905887\n", + "After hill transform: 0.7030614935933235\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,640.95\n", + "Adstocked value: 103,641.28\n", + "Saturated value: 0.9820\n", + "Final response: 65964.4151\n", + "Raw spend: 103640.94547558301\n", + "After adstock: 103641.27880891634\n", + "After hill transform: 0.9819708143474533\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 4.549993616662192e-14\n", + "After adstock: 0.17647058823533962\n", + "After hill transform: 7.200743105980948e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281924\n", + "After adstock: 455904.44475041464\n", + "After hill transform: 0.9531672654247746\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 698,662.11\n", + "Adstocked value: 698,662.44\n", + "Saturated value: 0.7031\n", + "Final response: 100472.8196\n", + "Raw spend: 698662.1059572703\n", + "After adstock: 698662.4392906036\n", + "After hill transform: 0.7030614935933263\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,640.95\n", + "Adstocked value: 103,641.28\n", + "Saturated value: 0.9820\n", + "Final response: 65964.4151\n", + "Raw spend: 103640.94547558301\n", + "After adstock: 103641.27880891634\n", + "After hill transform: 0.9819708143474533\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 4.549993616662192e-14\n", + "After adstock: 0.17647058823533962\n", + "After hill transform: 7.200743105980948e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281924\n", + "After adstock: 455904.44475041464\n", + "After hill transform: 0.9531672654247746\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 698,662.11\n", + "Adstocked value: 698,662.44\n", + "Saturated value: 0.7031\n", + "Final response: 100472.8196\n", + "Raw spend: 698662.1059572553\n", + "After adstock: 698662.4392905887\n", + "After hill transform: 0.7030614935933235\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,640.95\n", + "Adstocked value: 103,641.28\n", + "Saturated value: 0.9820\n", + "Final response: 65964.4151\n", + "Raw spend: 103640.94547559791\n", + "After adstock: 103641.27880893124\n", + "After hill transform: 0.9819708143474599\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 4.549993616662192e-14\n", + "After adstock: 0.17647058823533962\n", + "After hill transform: 7.200743105980948e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281924\n", + "After adstock: 455904.44475041464\n", + "After hill transform: 0.9531672654247746\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 698,662.11\n", + "Adstocked value: 698,662.44\n", + "Saturated value: 0.7031\n", + "Final response: 100472.8196\n", + "Raw spend: 698662.1059572553\n", + "After adstock: 698662.4392905887\n", + "After hill transform: 0.7030614935933235\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 103,640.95\n", + "Adstocked value: 103,641.28\n", + "Saturated value: 0.9820\n", + "Final response: 65964.4151\n", + "Raw spend: 103640.94547558301\n", + "After adstock: 103641.27880891634\n", + "After hill transform: 0.9819708143474533\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901206693783824e-08\n", + "After adstock: 0.17647060313650081\n", + "After hill transform: 7.200744793485075e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,476.04\n", + "Adstocked value: 700,476.37\n", + "Saturated value: 0.7034\n", + "Final response: 100518.1743\n", + "Raw spend: 700476.0400455731\n", + "After adstock: 700476.3733789065\n", + "After hill transform: 0.7033788648249855\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 101,714.66\n", + "Adstocked value: 101,715.00\n", + "Saturated value: 0.9811\n", + "Final response: 65904.2574\n", + "Raw spend: 101714.66207465375\n", + "After adstock: 101714.99540798708\n", + "After hill transform: 0.9810752841915222\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 4.4853165204033554e-13\n", + "After adstock: 0.17647058823574266\n", + "After hill transform: 7.200743106026591e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,476.04\n", + "Adstocked value: 700,476.37\n", + "Saturated value: 0.7034\n", + "Final response: 100518.1743\n", + "Raw spend: 700476.0400455731\n", + "After adstock: 700476.3733789065\n", + "After hill transform: 0.7033788648249855\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 101,714.66\n", + "Adstocked value: 101,715.00\n", + "Saturated value: 0.9811\n", + "Final response: 65904.2574\n", + "Raw spend: 101714.66207465375\n", + "After adstock: 101714.99540798708\n", + "After hill transform: 0.9810752841915222\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 4.4853165204033554e-13\n", + "After adstock: 0.17647058823574266\n", + "After hill transform: 7.200743106026591e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,476.04\n", + "Adstocked value: 700,476.37\n", + "Saturated value: 0.7034\n", + "Final response: 100518.1743\n", + "Raw spend: 700476.0400455731\n", + "After adstock: 700476.3733789065\n", + "After hill transform: 0.7033788648249855\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 101,714.66\n", + "Adstocked value: 101,715.00\n", + "Saturated value: 0.9811\n", + "Final response: 65904.2574\n", + "Raw spend: 101714.66207465375\n", + "After adstock: 101714.99540798708\n", + "After hill transform: 0.9810752841915222\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 4.4853165204033554e-13\n", + "After adstock: 0.17647058823574266\n", + "After hill transform: 7.200743106026591e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,476.04\n", + "Adstocked value: 700,476.37\n", + "Saturated value: 0.7034\n", + "Final response: 100518.1743\n", + "Raw spend: 700476.040045588\n", + "After adstock: 700476.3733789214\n", + "After hill transform: 0.7033788648249881\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 101,714.66\n", + "Adstocked value: 101,715.00\n", + "Saturated value: 0.9811\n", + "Final response: 65904.2574\n", + "Raw spend: 101714.66207465375\n", + "After adstock: 101714.99540798708\n", + "After hill transform: 0.9810752841915222\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 4.4853165204033554e-13\n", + "After adstock: 0.17647058823574266\n", + "After hill transform: 7.200743106026591e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,476.04\n", + "Adstocked value: 700,476.37\n", + "Saturated value: 0.7034\n", + "Final response: 100518.1743\n", + "Raw spend: 700476.0400455731\n", + "After adstock: 700476.3733789065\n", + "After hill transform: 0.7033788648249855\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 101,714.66\n", + "Adstocked value: 101,715.00\n", + "Saturated value: 0.9811\n", + "Final response: 65904.2574\n", + "Raw spend: 101714.66207466865\n", + "After adstock: 101714.99540800198\n", + "After hill transform: 0.9810752841915293\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 4.4853165204033554e-13\n", + "After adstock: 0.17647058823574266\n", + "After hill transform: 7.200743106026591e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,476.04\n", + "Adstocked value: 700,476.37\n", + "Saturated value: 0.7034\n", + "Final response: 100518.1743\n", + "Raw spend: 700476.0400455731\n", + "After adstock: 700476.3733789065\n", + "After hill transform: 0.7033788648249855\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 101,714.66\n", + "Adstocked value: 101,715.00\n", + "Saturated value: 0.9811\n", + "Final response: 65904.2574\n", + "Raw spend: 101714.66207465375\n", + "After adstock: 101714.99540798708\n", + "After hill transform: 0.9810752841915222\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901609725499695e-08\n", + "After adstock: 0.17647060313690385\n", + "After hill transform: 7.200744793530718e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,476.04\n", + "Adstocked value: 700,476.37\n", + "Saturated value: 0.7034\n", + "Final response: 100518.1743\n", + "Raw spend: 700476.0400455731\n", + "After adstock: 700476.3733789065\n", + "After hill transform: 0.7033788648249855\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 101,714.66\n", + "Adstocked value: 101,715.00\n", + "Saturated value: 0.9811\n", + "Final response: 65904.2574\n", + "Raw spend: 101714.66207465375\n", + "After adstock: 101714.99540798708\n", + "After hill transform: 0.9810752841915222\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 4.4853165204033554e-13\n", + "After adstock: 0.17647058823574266\n", + "After hill transform: 7.200743106026591e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,476.04\n", + "Adstocked value: 700,476.37\n", + "Saturated value: 0.7034\n", + "Final response: 100518.1743\n", + "Raw spend: 700476.0400455731\n", + "After adstock: 700476.3733789065\n", + "After hill transform: 0.7033788648249855\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 101,714.66\n", + "Adstocked value: 101,715.00\n", + "Saturated value: 0.9811\n", + "Final response: 65904.2574\n", + "Raw spend: 101714.66207465375\n", + "After adstock: 101714.99540798708\n", + "After hill transform: 0.9810752841915222\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 4.4853165204033554e-13\n", + "After adstock: 0.17647058823574266\n", + "After hill transform: 7.200743106026591e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,476.04\n", + "Adstocked value: 700,476.37\n", + "Saturated value: 0.7034\n", + "Final response: 100518.1743\n", + "Raw spend: 700476.040045588\n", + "After adstock: 700476.3733789214\n", + "After hill transform: 0.7033788648249881\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 101,714.66\n", + "Adstocked value: 101,715.00\n", + "Saturated value: 0.9811\n", + "Final response: 65904.2574\n", + "Raw spend: 101714.66207465375\n", + "After adstock: 101714.99540798708\n", + "After hill transform: 0.9810752841915222\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 4.4853165204033554e-13\n", + "After adstock: 0.17647058823574266\n", + "After hill transform: 7.200743106026591e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,476.04\n", + "Adstocked value: 700,476.37\n", + "Saturated value: 0.7034\n", + "Final response: 100518.1743\n", + "Raw spend: 700476.0400455731\n", + "After adstock: 700476.3733789065\n", + "After hill transform: 0.7033788648249855\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 101,714.66\n", + "Adstocked value: 101,715.00\n", + "Saturated value: 0.9811\n", + "Final response: 65904.2574\n", + "Raw spend: 101714.66207466865\n", + "After adstock: 101714.99540800198\n", + "After hill transform: 0.9810752841915293\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 4.4853165204033554e-13\n", + "After adstock: 0.17647058823574266\n", + "After hill transform: 7.200743106026591e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,476.04\n", + "Adstocked value: 700,476.37\n", + "Saturated value: 0.7034\n", + "Final response: 100518.1743\n", + "Raw spend: 700476.0400455731\n", + "After adstock: 700476.3733789065\n", + "After hill transform: 0.7033788648249855\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 101,714.66\n", + "Adstocked value: 101,715.00\n", + "Saturated value: 0.9811\n", + "Final response: 65904.2574\n", + "Raw spend: 101714.66207465375\n", + "After adstock: 101714.99540798708\n", + "After hill transform: 0.9810752841915222\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901609725499695e-08\n", + "After adstock: 0.17647060313690385\n", + "After hill transform: 7.200744793530718e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820316\n", + "After adstock: 455904.4447504254\n", + "After hill transform: 0.9531672654247777\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,083.49\n", + "Adstocked value: 700,083.82\n", + "Saturated value: 0.7033\n", + "Final response: 100508.3714\n", + "Raw spend: 700083.4873618952\n", + "After adstock: 700083.8206952285\n", + "After hill transform: 0.7033102690164007\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,129.79\n", + "Adstocked value: 102,130.13\n", + "Saturated value: 0.9813\n", + "Final response: 65917.5618\n", + "Raw spend: 102129.79303627208\n", + "After adstock: 102130.12636960541\n", + "After hill transform: 0.981273339477359\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 5.06273576529638e-16\n", + "After adstock: 0.17647058823529463\n", + "After hill transform: 7.200743105975853e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820316\n", + "After adstock: 455904.4447504254\n", + "After hill transform: 0.9531672654247777\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,083.49\n", + "Adstocked value: 700,083.82\n", + "Saturated value: 0.7033\n", + "Final response: 100508.3714\n", + "Raw spend: 700083.4873618952\n", + "After adstock: 700083.8206952285\n", + "After hill transform: 0.7033102690164007\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,129.79\n", + "Adstocked value: 102,130.13\n", + "Saturated value: 0.9813\n", + "Final response: 65917.5618\n", + "Raw spend: 102129.79303627208\n", + "After adstock: 102130.12636960541\n", + "After hill transform: 0.981273339477359\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 5.06273576529638e-16\n", + "After adstock: 0.17647058823529463\n", + "After hill transform: 7.200743105975853e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252818826\n", + "After adstock: 455904.4447504105\n", + "After hill transform: 0.9531672654247734\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,083.49\n", + "Adstocked value: 700,083.82\n", + "Saturated value: 0.7033\n", + "Final response: 100508.3714\n", + "Raw spend: 700083.4873618952\n", + "After adstock: 700083.8206952285\n", + "After hill transform: 0.7033102690164007\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,129.79\n", + "Adstocked value: 102,130.13\n", + "Saturated value: 0.9813\n", + "Final response: 65917.5618\n", + "Raw spend: 102129.79303627208\n", + "After adstock: 102130.12636960541\n", + "After hill transform: 0.981273339477359\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 5.06273576529638e-16\n", + "After adstock: 0.17647058823529463\n", + "After hill transform: 7.200743105975853e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820316\n", + "After adstock: 455904.4447504254\n", + "After hill transform: 0.9531672654247777\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,083.49\n", + "Adstocked value: 700,083.82\n", + "Saturated value: 0.7033\n", + "Final response: 100508.3714\n", + "Raw spend: 700083.48736191\n", + "After adstock: 700083.8206952434\n", + "After hill transform: 0.7033102690164034\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,129.79\n", + "Adstocked value: 102,130.13\n", + "Saturated value: 0.9813\n", + "Final response: 65917.5618\n", + "Raw spend: 102129.79303627208\n", + "After adstock: 102130.12636960541\n", + "After hill transform: 0.981273339477359\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 5.06273576529638e-16\n", + "After adstock: 0.17647058823529463\n", + "After hill transform: 7.200743105975853e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820316\n", + "After adstock: 455904.4447504254\n", + "After hill transform: 0.9531672654247777\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,083.49\n", + "Adstocked value: 700,083.82\n", + "Saturated value: 0.7033\n", + "Final response: 100508.3714\n", + "Raw spend: 700083.4873618952\n", + "After adstock: 700083.8206952285\n", + "After hill transform: 0.7033102690164007\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,129.79\n", + "Adstocked value: 102,130.13\n", + "Saturated value: 0.9813\n", + "Final response: 65917.5618\n", + "Raw spend: 102129.79303628698\n", + "After adstock: 102130.12636962031\n", + "After hill transform: 0.981273339477366\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 5.06273576529638e-16\n", + "After adstock: 0.17647058823529463\n", + "After hill transform: 7.200743105975853e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820316\n", + "After adstock: 455904.4447504254\n", + "After hill transform: 0.9531672654247777\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,083.49\n", + "Adstocked value: 700,083.82\n", + "Saturated value: 0.7033\n", + "Final response: 100508.3714\n", + "Raw spend: 700083.4873618952\n", + "After adstock: 700083.8206952285\n", + "After hill transform: 0.7033102690164007\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,129.79\n", + "Adstocked value: 102,130.13\n", + "Saturated value: 0.9813\n", + "Final response: 65917.5618\n", + "Raw spend: 102129.79303627208\n", + "After adstock: 102130.12636960541\n", + "After hill transform: 0.981273339477359\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161700121234e-08\n", + "After adstock: 0.17647060313645582\n", + "After hill transform: 7.20074479347998e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820316\n", + "After adstock: 455904.4447504254\n", + "After hill transform: 0.9531672654247777\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,083.49\n", + "Adstocked value: 700,083.82\n", + "Saturated value: 0.7033\n", + "Final response: 100508.3714\n", + "Raw spend: 700083.4873618952\n", + "After adstock: 700083.8206952285\n", + "After hill transform: 0.7033102690164007\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,129.79\n", + "Adstocked value: 102,130.13\n", + "Saturated value: 0.9813\n", + "Final response: 65917.5618\n", + "Raw spend: 102129.79303627208\n", + "After adstock: 102130.12636960541\n", + "After hill transform: 0.981273339477359\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 5.06273576529638e-16\n", + "After adstock: 0.17647058823529463\n", + "After hill transform: 7.200743105975853e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252818826\n", + "After adstock: 455904.4447504105\n", + "After hill transform: 0.9531672654247734\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,083.49\n", + "Adstocked value: 700,083.82\n", + "Saturated value: 0.7033\n", + "Final response: 100508.3714\n", + "Raw spend: 700083.4873618952\n", + "After adstock: 700083.8206952285\n", + "After hill transform: 0.7033102690164007\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,129.79\n", + "Adstocked value: 102,130.13\n", + "Saturated value: 0.9813\n", + "Final response: 65917.5618\n", + "Raw spend: 102129.79303627208\n", + "After adstock: 102130.12636960541\n", + "After hill transform: 0.981273339477359\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 5.06273576529638e-16\n", + "After adstock: 0.17647058823529463\n", + "After hill transform: 7.200743105975853e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820316\n", + "After adstock: 455904.4447504254\n", + "After hill transform: 0.9531672654247777\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,083.49\n", + "Adstocked value: 700,083.82\n", + "Saturated value: 0.7033\n", + "Final response: 100508.3714\n", + "Raw spend: 700083.48736191\n", + "After adstock: 700083.8206952434\n", + "After hill transform: 0.7033102690164034\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,129.79\n", + "Adstocked value: 102,130.13\n", + "Saturated value: 0.9813\n", + "Final response: 65917.5618\n", + "Raw spend: 102129.79303627208\n", + "After adstock: 102130.12636960541\n", + "After hill transform: 0.981273339477359\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 5.06273576529638e-16\n", + "After adstock: 0.17647058823529463\n", + "After hill transform: 7.200743105975853e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820316\n", + "After adstock: 455904.4447504254\n", + "After hill transform: 0.9531672654247777\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,083.49\n", + "Adstocked value: 700,083.82\n", + "Saturated value: 0.7033\n", + "Final response: 100508.3714\n", + "Raw spend: 700083.4873618952\n", + "After adstock: 700083.8206952285\n", + "After hill transform: 0.7033102690164007\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,129.79\n", + "Adstocked value: 102,130.13\n", + "Saturated value: 0.9813\n", + "Final response: 65917.5618\n", + "Raw spend: 102129.79303628698\n", + "After adstock: 102130.12636962031\n", + "After hill transform: 0.981273339477366\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 5.06273576529638e-16\n", + "After adstock: 0.17647058823529463\n", + "After hill transform: 7.200743105975853e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820316\n", + "After adstock: 455904.4447504254\n", + "After hill transform: 0.9531672654247777\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 700,083.49\n", + "Adstocked value: 700,083.82\n", + "Saturated value: 0.7033\n", + "Final response: 100508.3714\n", + "Raw spend: 700083.4873618952\n", + "After adstock: 700083.8206952285\n", + "After hill transform: 0.7033102690164007\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,129.79\n", + "Adstocked value: 102,130.13\n", + "Saturated value: 0.9813\n", + "Final response: 65917.5618\n", + "Raw spend: 102129.79303627208\n", + "After adstock: 102130.12636960541\n", + "After hill transform: 0.981273339477359\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161700121234e-08\n", + "After adstock: 0.17647060313645582\n", + "After hill transform: 7.20074479347998e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281744\n", + "After adstock: 455904.44475039665\n", + "After hill transform: 0.9531672654247693\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 699,989.39\n", + "Adstocked value: 699,989.72\n", + "Saturated value: 0.7033\n", + "Final response: 100506.0206\n", + "Raw spend: 699989.3871445315\n", + "After adstock: 699989.7204778648\n", + "After hill transform: 0.7032938185896993\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,229.31\n", + "Adstocked value: 102,229.64\n", + "Saturated value: 0.9813\n", + "Final response: 65920.7228\n", + "Raw spend: 102229.3055739656\n", + "After adstock: 102229.63890729893\n", + "After hill transform: 0.9813203943851465\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 7.816622528255299e-15\n", + "After adstock: 0.17647058823530196\n", + "After hill transform: 7.200743105976682e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281744\n", + "After adstock: 455904.44475039665\n", + "After hill transform: 0.9531672654247693\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 699,989.39\n", + "Adstocked value: 699,989.72\n", + "Saturated value: 0.7033\n", + "Final response: 100506.0206\n", + "Raw spend: 699989.3871445315\n", + "After adstock: 699989.7204778648\n", + "After hill transform: 0.7032938185896993\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,229.31\n", + "Adstocked value: 102,229.64\n", + "Saturated value: 0.9813\n", + "Final response: 65920.7228\n", + "Raw spend: 102229.3055739656\n", + "After adstock: 102229.63890729893\n", + "After hill transform: 0.9813203943851465\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 7.816622528255299e-15\n", + "After adstock: 0.17647058823530196\n", + "After hill transform: 7.200743105976682e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281893\n", + "After adstock: 455904.44475041155\n", + "After hill transform: 0.9531672654247737\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 699,989.39\n", + "Adstocked value: 699,989.72\n", + "Saturated value: 0.7033\n", + "Final response: 100506.0206\n", + "Raw spend: 699989.3871445315\n", + "After adstock: 699989.7204778648\n", + "After hill transform: 0.7032938185896993\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,229.31\n", + "Adstocked value: 102,229.64\n", + "Saturated value: 0.9813\n", + "Final response: 65920.7228\n", + "Raw spend: 102229.3055739656\n", + "After adstock: 102229.63890729893\n", + "After hill transform: 0.9813203943851465\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 7.816622528255299e-15\n", + "After adstock: 0.17647058823530196\n", + "After hill transform: 7.200743105976682e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281744\n", + "After adstock: 455904.44475039665\n", + "After hill transform: 0.9531672654247693\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 699,989.39\n", + "Adstocked value: 699,989.72\n", + "Saturated value: 0.7033\n", + "Final response: 100506.0206\n", + "Raw spend: 699989.3871445464\n", + "After adstock: 699989.7204778797\n", + "After hill transform: 0.703293818589702\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,229.31\n", + "Adstocked value: 102,229.64\n", + "Saturated value: 0.9813\n", + "Final response: 65920.7228\n", + "Raw spend: 102229.3055739656\n", + "After adstock: 102229.63890729893\n", + "After hill transform: 0.9813203943851465\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 7.816622528255299e-15\n", + "After adstock: 0.17647058823530196\n", + "After hill transform: 7.200743105976682e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281744\n", + "After adstock: 455904.44475039665\n", + "After hill transform: 0.9531672654247693\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 699,989.39\n", + "Adstocked value: 699,989.72\n", + "Saturated value: 0.7033\n", + "Final response: 100506.0206\n", + "Raw spend: 699989.3871445315\n", + "After adstock: 699989.7204778648\n", + "After hill transform: 0.7032938185896993\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,229.31\n", + "Adstocked value: 102,229.64\n", + "Saturated value: 0.9813\n", + "Final response: 65920.7228\n", + "Raw spend: 102229.3055739805\n", + "After adstock: 102229.63890731383\n", + "After hill transform: 0.9813203943851535\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 7.816622528255299e-15\n", + "After adstock: 0.17647058823530196\n", + "After hill transform: 7.200743105976682e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281744\n", + "After adstock: 455904.44475039665\n", + "After hill transform: 0.9531672654247693\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 699,989.39\n", + "Adstocked value: 699,989.72\n", + "Saturated value: 0.7033\n", + "Final response: 100506.0206\n", + "Raw spend: 699989.3871445315\n", + "After adstock: 699989.7204778648\n", + "After hill transform: 0.7032938185896993\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,229.31\n", + "Adstocked value: 102,229.64\n", + "Saturated value: 0.9813\n", + "Final response: 65920.7228\n", + "Raw spend: 102229.3055739656\n", + "After adstock: 102229.63890729893\n", + "After hill transform: 0.9813203943851465\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901169010470184e-08\n", + "After adstock: 0.17647060313646315\n", + "After hill transform: 7.200744793480811e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281744\n", + "After adstock: 455904.44475039665\n", + "After hill transform: 0.9531672654247693\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 699,989.39\n", + "Adstocked value: 699,989.72\n", + "Saturated value: 0.7033\n", + "Final response: 100506.0206\n", + "Raw spend: 699989.3871445315\n", + "After adstock: 699989.7204778648\n", + "After hill transform: 0.7032938185896993\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,229.31\n", + "Adstocked value: 102,229.64\n", + "Saturated value: 0.9813\n", + "Final response: 65920.7228\n", + "Raw spend: 102229.3055739656\n", + "After adstock: 102229.63890729893\n", + "After hill transform: 0.9813203943851465\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 7.816622528255299e-15\n", + "After adstock: 0.17647058823530196\n", + "After hill transform: 7.200743105976682e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281893\n", + "After adstock: 455904.44475041155\n", + "After hill transform: 0.9531672654247737\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 699,989.39\n", + "Adstocked value: 699,989.72\n", + "Saturated value: 0.7033\n", + "Final response: 100506.0206\n", + "Raw spend: 699989.3871445315\n", + "After adstock: 699989.7204778648\n", + "After hill transform: 0.7032938185896993\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,229.31\n", + "Adstocked value: 102,229.64\n", + "Saturated value: 0.9813\n", + "Final response: 65920.7228\n", + "Raw spend: 102229.3055739656\n", + "After adstock: 102229.63890729893\n", + "After hill transform: 0.9813203943851465\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 7.816622528255299e-15\n", + "After adstock: 0.17647058823530196\n", + "After hill transform: 7.200743105976682e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281744\n", + "After adstock: 455904.44475039665\n", + "After hill transform: 0.9531672654247693\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 699,989.39\n", + "Adstocked value: 699,989.72\n", + "Saturated value: 0.7033\n", + "Final response: 100506.0206\n", + "Raw spend: 699989.3871445464\n", + "After adstock: 699989.7204778797\n", + "After hill transform: 0.703293818589702\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,229.31\n", + "Adstocked value: 102,229.64\n", + "Saturated value: 0.9813\n", + "Final response: 65920.7228\n", + "Raw spend: 102229.3055739656\n", + "After adstock: 102229.63890729893\n", + "After hill transform: 0.9813203943851465\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 7.816622528255299e-15\n", + "After adstock: 0.17647058823530196\n", + "After hill transform: 7.200743105976682e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281744\n", + "After adstock: 455904.44475039665\n", + "After hill transform: 0.9531672654247693\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 699,989.39\n", + "Adstocked value: 699,989.72\n", + "Saturated value: 0.7033\n", + "Final response: 100506.0206\n", + "Raw spend: 699989.3871445315\n", + "After adstock: 699989.7204778648\n", + "After hill transform: 0.7032938185896993\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,229.31\n", + "Adstocked value: 102,229.64\n", + "Saturated value: 0.9813\n", + "Final response: 65920.7228\n", + "Raw spend: 102229.3055739805\n", + "After adstock: 102229.63890731383\n", + "After hill transform: 0.9813203943851535\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 7.816622528255299e-15\n", + "After adstock: 0.17647058823530196\n", + "After hill transform: 7.200743105976682e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281744\n", + "After adstock: 455904.44475039665\n", + "After hill transform: 0.9531672654247693\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 699,989.39\n", + "Adstocked value: 699,989.72\n", + "Saturated value: 0.7033\n", + "Final response: 100506.0206\n", + "Raw spend: 699989.3871445315\n", + "After adstock: 699989.7204778648\n", + "After hill transform: 0.7032938185896993\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,229.31\n", + "Adstocked value: 102,229.64\n", + "Saturated value: 0.9813\n", + "Final response: 65920.7228\n", + "Raw spend: 102229.3055739656\n", + "After adstock: 102229.63890729893\n", + "After hill transform: 0.9813203943851465\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901169010470184e-08\n", + "After adstock: 0.17647060313646315\n", + "After hill transform: 7.200744793480811e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252798645\n", + "After adstock: 455904.4447502087\n", + "After hill transform: 0.9531672654247141\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 699,899.93\n", + "Adstocked value: 699,900.27\n", + "Saturated value: 0.7033\n", + "Final response: 100503.7854\n", + "Raw spend: 699899.9334889615\n", + "After adstock: 699900.2668222949\n", + "After hill transform: 0.7032781779269178\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,319.98\n", + "Adstocked value: 102,320.31\n", + "Saturated value: 0.9814\n", + "Final response: 65923.5934\n", + "Raw spend: 102319.97633310904\n", + "After adstock: 102320.30966644236\n", + "After hill transform: 0.9813631277003035\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252798645\n", + "After adstock: 455904.4447502087\n", + "After hill transform: 0.9531672654247141\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 699,899.93\n", + "Adstocked value: 699,900.27\n", + "Saturated value: 0.7033\n", + "Final response: 100503.7854\n", + "Raw spend: 699899.9334889615\n", + "After adstock: 699900.2668222949\n", + "After hill transform: 0.7032781779269178\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,319.98\n", + "Adstocked value: 102,320.31\n", + "Saturated value: 0.9814\n", + "Final response: 65923.5934\n", + "Raw spend: 102319.97633310904\n", + "After adstock: 102320.30966644236\n", + "After hill transform: 0.9813631277003035\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252800135\n", + "After adstock: 455904.4447502236\n", + "After hill transform: 0.9531672654247185\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 699,899.93\n", + "Adstocked value: 699,900.27\n", + "Saturated value: 0.7033\n", + "Final response: 100503.7854\n", + "Raw spend: 699899.9334889615\n", + "After adstock: 699900.2668222949\n", + "After hill transform: 0.7032781779269178\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,319.98\n", + "Adstocked value: 102,320.31\n", + "Saturated value: 0.9814\n", + "Final response: 65923.5934\n", + "Raw spend: 102319.97633310904\n", + "After adstock: 102320.30966644236\n", + "After hill transform: 0.9813631277003035\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252798645\n", + "After adstock: 455904.4447502087\n", + "After hill transform: 0.9531672654247141\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 699,899.93\n", + "Adstocked value: 699,900.27\n", + "Saturated value: 0.7033\n", + "Final response: 100503.7854\n", + "Raw spend: 699899.9334889764\n", + "After adstock: 699900.2668223098\n", + "After hill transform: 0.7032781779269205\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,319.98\n", + "Adstocked value: 102,320.31\n", + "Saturated value: 0.9814\n", + "Final response: 65923.5934\n", + "Raw spend: 102319.97633310904\n", + "After adstock: 102320.30966644236\n", + "After hill transform: 0.9813631277003035\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252798645\n", + "After adstock: 455904.4447502087\n", + "After hill transform: 0.9531672654247141\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 699,899.93\n", + "Adstocked value: 699,900.27\n", + "Saturated value: 0.7033\n", + "Final response: 100503.7854\n", + "Raw spend: 699899.9334889615\n", + "After adstock: 699900.2668222949\n", + "After hill transform: 0.7032781779269178\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,319.98\n", + "Adstocked value: 102,320.31\n", + "Saturated value: 0.9814\n", + "Final response: 65923.5934\n", + "Raw spend: 102319.97633312394\n", + "After adstock: 102320.30966645727\n", + "After hill transform: 0.9813631277003105\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252798645\n", + "After adstock: 455904.4447502087\n", + "After hill transform: 0.9531672654247141\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 699,899.93\n", + "Adstocked value: 699,900.27\n", + "Saturated value: 0.7033\n", + "Final response: 100503.7854\n", + "Raw spend: 699899.9334889615\n", + "After adstock: 699900.2668222949\n", + "After hill transform: 0.7032781779269178\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,319.98\n", + "Adstocked value: 102,320.31\n", + "Saturated value: 0.9814\n", + "Final response: 65923.5934\n", + "Raw spend: 102319.97633310904\n", + "After adstock: 102320.30966644236\n", + "After hill transform: 0.9813631277003035\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252798645\n", + "After adstock: 455904.4447502087\n", + "After hill transform: 0.9531672654247141\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 699,899.93\n", + "Adstocked value: 699,900.27\n", + "Saturated value: 0.7033\n", + "Final response: 100503.7854\n", + "Raw spend: 699899.9334889615\n", + "After adstock: 699900.2668222949\n", + "After hill transform: 0.7032781779269178\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,319.98\n", + "Adstocked value: 102,320.31\n", + "Saturated value: 0.9814\n", + "Final response: 65923.5934\n", + "Raw spend: 102319.97633310904\n", + "After adstock: 102320.30966644236\n", + "After hill transform: 0.9813631277003035\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252800135\n", + "After adstock: 455904.4447502236\n", + "After hill transform: 0.9531672654247185\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 699,899.93\n", + "Adstocked value: 699,900.27\n", + "Saturated value: 0.7033\n", + "Final response: 100503.7854\n", + "Raw spend: 699899.9334889615\n", + "After adstock: 699900.2668222949\n", + "After hill transform: 0.7032781779269178\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,319.98\n", + "Adstocked value: 102,320.31\n", + "Saturated value: 0.9814\n", + "Final response: 65923.5934\n", + "Raw spend: 102319.97633310904\n", + "After adstock: 102320.30966644236\n", + "After hill transform: 0.9813631277003035\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252798645\n", + "After adstock: 455904.4447502087\n", + "After hill transform: 0.9531672654247141\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 699,899.93\n", + "Adstocked value: 699,900.27\n", + "Saturated value: 0.7033\n", + "Final response: 100503.7854\n", + "Raw spend: 699899.9334889764\n", + "After adstock: 699900.2668223098\n", + "After hill transform: 0.7032781779269205\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,319.98\n", + "Adstocked value: 102,320.31\n", + "Saturated value: 0.9814\n", + "Final response: 65923.5934\n", + "Raw spend: 102319.97633310904\n", + "After adstock: 102320.30966644236\n", + "After hill transform: 0.9813631277003035\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252798645\n", + "After adstock: 455904.4447502087\n", + "After hill transform: 0.9531672654247141\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 699,899.93\n", + "Adstocked value: 699,900.27\n", + "Saturated value: 0.7033\n", + "Final response: 100503.7854\n", + "Raw spend: 699899.9334889615\n", + "After adstock: 699900.2668222949\n", + "After hill transform: 0.7032781779269178\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,319.98\n", + "Adstocked value: 102,320.31\n", + "Saturated value: 0.9814\n", + "Final response: 65923.5934\n", + "Raw spend: 102319.97633312394\n", + "After adstock: 102320.30966645727\n", + "After hill transform: 0.9813631277003105\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252798645\n", + "After adstock: 455904.4447502087\n", + "After hill transform: 0.9531672654247141\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 699,899.93\n", + "Adstocked value: 699,900.27\n", + "Saturated value: 0.7033\n", + "Final response: 100503.7854\n", + "Raw spend: 699899.9334889615\n", + "After adstock: 699900.2668222949\n", + "After hill transform: 0.7032781779269178\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,319.98\n", + "Adstocked value: 102,320.31\n", + "Saturated value: 0.9814\n", + "Final response: 65923.5934\n", + "Raw spend: 102319.97633310904\n", + "After adstock: 102320.30966644236\n", + "After hill transform: 0.9813631277003035\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225279648\n", + "After adstock: 455904.44475018705\n", + "After hill transform: 0.9531672654247078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 699,899.45\n", + "Adstocked value: 699,899.79\n", + "Saturated value: 0.7033\n", + "Final response: 100503.7734\n", + "Raw spend: 699899.4519148723\n", + "After adstock: 699899.7852482056\n", + "After hill transform: 0.7032780937186516\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,321.65\n", + "Adstocked value: 102,321.99\n", + "Saturated value: 0.9814\n", + "Final response: 65923.6464\n", + "Raw spend: 102321.65322932544\n", + "After adstock: 102321.98656265877\n", + "After hill transform: 0.9813639167647328\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225279648\n", + "After adstock: 455904.44475018705\n", + "After hill transform: 0.9531672654247078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 699,899.45\n", + "Adstocked value: 699,899.79\n", + "Saturated value: 0.7033\n", + "Final response: 100503.7734\n", + "Raw spend: 699899.4519148723\n", + "After adstock: 699899.7852482056\n", + "After hill transform: 0.7032780937186516\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,321.65\n", + "Adstocked value: 102,321.99\n", + "Saturated value: 0.9814\n", + "Final response: 65923.6464\n", + "Raw spend: 102321.65322932544\n", + "After adstock: 102321.98656265877\n", + "After hill transform: 0.9813639167647328\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225279797\n", + "After adstock: 455904.44475020195\n", + "After hill transform: 0.9531672654247122\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 699,899.45\n", + "Adstocked value: 699,899.79\n", + "Saturated value: 0.7033\n", + "Final response: 100503.7734\n", + "Raw spend: 699899.4519148723\n", + "After adstock: 699899.7852482056\n", + "After hill transform: 0.7032780937186516\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,321.65\n", + "Adstocked value: 102,321.99\n", + "Saturated value: 0.9814\n", + "Final response: 65923.6464\n", + "Raw spend: 102321.65322932544\n", + "After adstock: 102321.98656265877\n", + "After hill transform: 0.9813639167647328\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225279648\n", + "After adstock: 455904.44475018705\n", + "After hill transform: 0.9531672654247078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 699,899.45\n", + "Adstocked value: 699,899.79\n", + "Saturated value: 0.7033\n", + "Final response: 100503.7734\n", + "Raw spend: 699899.4519148872\n", + "After adstock: 699899.7852482205\n", + "After hill transform: 0.7032780937186542\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,321.65\n", + "Adstocked value: 102,321.99\n", + "Saturated value: 0.9814\n", + "Final response: 65923.6464\n", + "Raw spend: 102321.65322932544\n", + "After adstock: 102321.98656265877\n", + "After hill transform: 0.9813639167647328\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225279648\n", + "After adstock: 455904.44475018705\n", + "After hill transform: 0.9531672654247078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 699,899.45\n", + "Adstocked value: 699,899.79\n", + "Saturated value: 0.7033\n", + "Final response: 100503.7734\n", + "Raw spend: 699899.4519148723\n", + "After adstock: 699899.7852482056\n", + "After hill transform: 0.7032780937186516\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,321.65\n", + "Adstocked value: 102,321.99\n", + "Saturated value: 0.9814\n", + "Final response: 65923.6464\n", + "Raw spend: 102321.65322934034\n", + "After adstock: 102321.98656267367\n", + "After hill transform: 0.9813639167647398\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225279648\n", + "After adstock: 455904.44475018705\n", + "After hill transform: 0.9531672654247078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 699,899.45\n", + "Adstocked value: 699,899.79\n", + "Saturated value: 0.7033\n", + "Final response: 100503.7734\n", + "Raw spend: 699899.4519148723\n", + "After adstock: 699899.7852482056\n", + "After hill transform: 0.7032780937186516\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,321.65\n", + "Adstocked value: 102,321.99\n", + "Saturated value: 0.9814\n", + "Final response: 65923.6464\n", + "Raw spend: 102321.65322932544\n", + "After adstock: 102321.98656265877\n", + "After hill transform: 0.9813639167647328\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225279648\n", + "After adstock: 455904.44475018705\n", + "After hill transform: 0.9531672654247078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 699,899.45\n", + "Adstocked value: 699,899.79\n", + "Saturated value: 0.7033\n", + "Final response: 100503.7734\n", + "Raw spend: 699899.4519148723\n", + "After adstock: 699899.7852482056\n", + "After hill transform: 0.7032780937186516\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,321.65\n", + "Adstocked value: 102,321.99\n", + "Saturated value: 0.9814\n", + "Final response: 65923.6464\n", + "Raw spend: 102321.65322932544\n", + "After adstock: 102321.98656265877\n", + "After hill transform: 0.9813639167647328\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225279797\n", + "After adstock: 455904.44475020195\n", + "After hill transform: 0.9531672654247122\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 699,899.45\n", + "Adstocked value: 699,899.79\n", + "Saturated value: 0.7033\n", + "Final response: 100503.7734\n", + "Raw spend: 699899.4519148723\n", + "After adstock: 699899.7852482056\n", + "After hill transform: 0.7032780937186516\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,321.65\n", + "Adstocked value: 102,321.99\n", + "Saturated value: 0.9814\n", + "Final response: 65923.6464\n", + "Raw spend: 102321.65322932544\n", + "After adstock: 102321.98656265877\n", + "After hill transform: 0.9813639167647328\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225279648\n", + "After adstock: 455904.44475018705\n", + "After hill transform: 0.9531672654247078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 699,899.45\n", + "Adstocked value: 699,899.79\n", + "Saturated value: 0.7033\n", + "Final response: 100503.7734\n", + "Raw spend: 699899.4519148872\n", + "After adstock: 699899.7852482205\n", + "After hill transform: 0.7032780937186542\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,321.65\n", + "Adstocked value: 102,321.99\n", + "Saturated value: 0.9814\n", + "Final response: 65923.6464\n", + "Raw spend: 102321.65322932544\n", + "After adstock: 102321.98656265877\n", + "After hill transform: 0.9813639167647328\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225279648\n", + "After adstock: 455904.44475018705\n", + "After hill transform: 0.9531672654247078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 699,899.45\n", + "Adstocked value: 699,899.79\n", + "Saturated value: 0.7033\n", + "Final response: 100503.7734\n", + "Raw spend: 699899.4519148723\n", + "After adstock: 699899.7852482056\n", + "After hill transform: 0.7032780937186516\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,321.65\n", + "Adstocked value: 102,321.99\n", + "Saturated value: 0.9814\n", + "Final response: 65923.6464\n", + "Raw spend: 102321.65322934034\n", + "After adstock: 102321.98656267367\n", + "After hill transform: 0.9813639167647398\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225279648\n", + "After adstock: 455904.44475018705\n", + "After hill transform: 0.9531672654247078\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 699,899.45\n", + "Adstocked value: 699,899.79\n", + "Saturated value: 0.7033\n", + "Final response: 100503.7734\n", + "Raw spend: 699899.4519148723\n", + "After adstock: 699899.7852482056\n", + "After hill transform: 0.7032780937186516\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,321.65\n", + "Adstocked value: 102,321.99\n", + "Saturated value: 0.9814\n", + "Final response: 65923.6464\n", + "Raw spend: 102321.65322932544\n", + "After adstock: 102321.98656265877\n", + "After hill transform: 0.9813639167647328\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281534\n", + "After adstock: 455904.44475037564\n", + "After hill transform: 0.9531672654247632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 699,894.03\n", + "Adstocked value: 699,894.36\n", + "Saturated value: 0.7033\n", + "Final response: 100503.6378\n", + "Raw spend: 699894.0267635501\n", + "After adstock: 699894.3600968835\n", + "After hill transform: 0.7032771450692444\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,327.18\n", + "Adstocked value: 102,327.51\n", + "Saturated value: 0.9814\n", + "Final response: 65923.8211\n", + "Raw spend: 102327.18060447465\n", + "After adstock: 102327.51393780798\n", + "After hill transform: 0.9813665173505305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281534\n", + "After adstock: 455904.44475037564\n", + "After hill transform: 0.9531672654247632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 699,894.03\n", + "Adstocked value: 699,894.36\n", + "Saturated value: 0.7033\n", + "Final response: 100503.6378\n", + "Raw spend: 699894.0267635501\n", + "After adstock: 699894.3600968835\n", + "After hill transform: 0.7032771450692444\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,327.18\n", + "Adstocked value: 102,327.51\n", + "Saturated value: 0.9814\n", + "Final response: 65923.8211\n", + "Raw spend: 102327.18060447465\n", + "After adstock: 102327.51393780798\n", + "After hill transform: 0.9813665173505305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281683\n", + "After adstock: 455904.44475039054\n", + "After hill transform: 0.9531672654247675\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 699,894.03\n", + "Adstocked value: 699,894.36\n", + "Saturated value: 0.7033\n", + "Final response: 100503.6378\n", + "Raw spend: 699894.0267635501\n", + "After adstock: 699894.3600968835\n", + "After hill transform: 0.7032771450692444\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,327.18\n", + "Adstocked value: 102,327.51\n", + "Saturated value: 0.9814\n", + "Final response: 65923.8211\n", + "Raw spend: 102327.18060447465\n", + "After adstock: 102327.51393780798\n", + "After hill transform: 0.9813665173505305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281534\n", + "After adstock: 455904.44475037564\n", + "After hill transform: 0.9531672654247632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 699,894.03\n", + "Adstocked value: 699,894.36\n", + "Saturated value: 0.7033\n", + "Final response: 100503.6378\n", + "Raw spend: 699894.026763565\n", + "After adstock: 699894.3600968984\n", + "After hill transform: 0.7032771450692471\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,327.18\n", + "Adstocked value: 102,327.51\n", + "Saturated value: 0.9814\n", + "Final response: 65923.8211\n", + "Raw spend: 102327.18060447465\n", + "After adstock: 102327.51393780798\n", + "After hill transform: 0.9813665173505305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281534\n", + "After adstock: 455904.44475037564\n", + "After hill transform: 0.9531672654247632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 699,894.03\n", + "Adstocked value: 699,894.36\n", + "Saturated value: 0.7033\n", + "Final response: 100503.6378\n", + "Raw spend: 699894.0267635501\n", + "After adstock: 699894.3600968835\n", + "After hill transform: 0.7032771450692444\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,327.18\n", + "Adstocked value: 102,327.51\n", + "Saturated value: 0.9814\n", + "Final response: 65923.8211\n", + "Raw spend: 102327.18060448955\n", + "After adstock: 102327.51393782288\n", + "After hill transform: 0.9813665173505376\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281534\n", + "After adstock: 455904.44475037564\n", + "After hill transform: 0.9531672654247632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 699,894.03\n", + "Adstocked value: 699,894.36\n", + "Saturated value: 0.7033\n", + "Final response: 100503.6378\n", + "Raw spend: 699894.0267635501\n", + "After adstock: 699894.3600968835\n", + "After hill transform: 0.7032771450692444\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,327.18\n", + "Adstocked value: 102,327.51\n", + "Saturated value: 0.9814\n", + "Final response: 65923.8211\n", + "Raw spend: 102327.18060447465\n", + "After adstock: 102327.51393780798\n", + "After hill transform: 0.9813665173505305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281534\n", + "After adstock: 455904.44475037564\n", + "After hill transform: 0.9531672654247632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 699,894.03\n", + "Adstocked value: 699,894.36\n", + "Saturated value: 0.7033\n", + "Final response: 100503.6378\n", + "Raw spend: 699894.0267635501\n", + "After adstock: 699894.3600968835\n", + "After hill transform: 0.7032771450692444\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,327.18\n", + "Adstocked value: 102,327.51\n", + "Saturated value: 0.9814\n", + "Final response: 65923.8211\n", + "Raw spend: 102327.18060447465\n", + "After adstock: 102327.51393780798\n", + "After hill transform: 0.9813665173505305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281683\n", + "After adstock: 455904.44475039054\n", + "After hill transform: 0.9531672654247675\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 699,894.03\n", + "Adstocked value: 699,894.36\n", + "Saturated value: 0.7033\n", + "Final response: 100503.6378\n", + "Raw spend: 699894.0267635501\n", + "After adstock: 699894.3600968835\n", + "After hill transform: 0.7032771450692444\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,327.18\n", + "Adstocked value: 102,327.51\n", + "Saturated value: 0.9814\n", + "Final response: 65923.8211\n", + "Raw spend: 102327.18060447465\n", + "After adstock: 102327.51393780798\n", + "After hill transform: 0.9813665173505305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281534\n", + "After adstock: 455904.44475037564\n", + "After hill transform: 0.9531672654247632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 699,894.03\n", + "Adstocked value: 699,894.36\n", + "Saturated value: 0.7033\n", + "Final response: 100503.6378\n", + "Raw spend: 699894.026763565\n", + "After adstock: 699894.3600968984\n", + "After hill transform: 0.7032771450692471\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,327.18\n", + "Adstocked value: 102,327.51\n", + "Saturated value: 0.9814\n", + "Final response: 65923.8211\n", + "Raw spend: 102327.18060447465\n", + "After adstock: 102327.51393780798\n", + "After hill transform: 0.9813665173505305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281534\n", + "After adstock: 455904.44475037564\n", + "After hill transform: 0.9531672654247632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 699,894.03\n", + "Adstocked value: 699,894.36\n", + "Saturated value: 0.7033\n", + "Final response: 100503.6378\n", + "Raw spend: 699894.0267635501\n", + "After adstock: 699894.3600968835\n", + "After hill transform: 0.7032771450692444\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,327.18\n", + "Adstocked value: 102,327.51\n", + "Saturated value: 0.9814\n", + "Final response: 65923.8211\n", + "Raw spend: 102327.18060448955\n", + "After adstock: 102327.51393782288\n", + "After hill transform: 0.9813665173505376\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281534\n", + "After adstock: 455904.44475037564\n", + "After hill transform: 0.9531672654247632\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 699,894.03\n", + "Adstocked value: 699,894.36\n", + "Saturated value: 0.7033\n", + "Final response: 100503.6378\n", + "Raw spend: 699894.0267635501\n", + "After adstock: 699894.3600968835\n", + "After hill transform: 0.7032771450692444\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 102,327.18\n", + "Adstocked value: 102,327.51\n", + "Saturated value: 0.9814\n", + "Final response: 65923.8211\n", + "Raw spend: 102327.18060447465\n", + "After adstock: 102327.51393780798\n", + "After hill transform: 0.9813665173505305\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,114.75\n", + "Adstocked value: 694,115.08\n", + "Saturated value: 0.7023\n", + "Final response: 100358.4759\n", + "Raw spend: 694114.7495575784\n", + "After adstock: 694115.0828909117\n", + "After hill transform: 0.7022613703149296\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,114.75\n", + "Adstocked value: 694,115.08\n", + "Saturated value: 0.7023\n", + "Final response: 100358.4759\n", + "Raw spend: 694114.7495575784\n", + "After adstock: 694115.0828909117\n", + "After hill transform: 0.7022613703149296\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,114.75\n", + "Adstocked value: 694,115.08\n", + "Saturated value: 0.7023\n", + "Final response: 100358.4759\n", + "Raw spend: 694114.7495575784\n", + "After adstock: 694115.0828909117\n", + "After hill transform: 0.7022613703149296\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,114.75\n", + "Adstocked value: 694,115.08\n", + "Saturated value: 0.7023\n", + "Final response: 100358.4759\n", + "Raw spend: 694114.7495575933\n", + "After adstock: 694115.0828909266\n", + "After hill transform: 0.7022613703149323\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,114.75\n", + "Adstocked value: 694,115.08\n", + "Saturated value: 0.7023\n", + "Final response: 100358.4759\n", + "Raw spend: 694114.7495575784\n", + "After adstock: 694115.0828909117\n", + "After hill transform: 0.7022613703149296\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,114.75\n", + "Adstocked value: 694,115.08\n", + "Saturated value: 0.7023\n", + "Final response: 100358.4759\n", + "Raw spend: 694114.7495575784\n", + "After adstock: 694115.0828909117\n", + "After hill transform: 0.7022613703149296\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,114.75\n", + "Adstocked value: 694,115.08\n", + "Saturated value: 0.7023\n", + "Final response: 100358.4759\n", + "Raw spend: 694114.7495575784\n", + "After adstock: 694115.0828909117\n", + "After hill transform: 0.7022613703149296\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,114.75\n", + "Adstocked value: 694,115.08\n", + "Saturated value: 0.7023\n", + "Final response: 100358.4759\n", + "Raw spend: 694114.7495575784\n", + "After adstock: 694115.0828909117\n", + "After hill transform: 0.7022613703149296\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,114.75\n", + "Adstocked value: 694,115.08\n", + "Saturated value: 0.7023\n", + "Final response: 100358.4759\n", + "Raw spend: 694114.7495575933\n", + "After adstock: 694115.0828909266\n", + "After hill transform: 0.7022613703149323\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,114.75\n", + "Adstocked value: 694,115.08\n", + "Saturated value: 0.7023\n", + "Final response: 100358.4759\n", + "Raw spend: 694114.7495575784\n", + "After adstock: 694115.0828909117\n", + "After hill transform: 0.7022613703149296\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,114.75\n", + "Adstocked value: 694,115.08\n", + "Saturated value: 0.7023\n", + "Final response: 100358.4759\n", + "Raw spend: 694114.7495575784\n", + "After adstock: 694115.0828909117\n", + "After hill transform: 0.7022613703149296\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,114.78\n", + "Adstocked value: 694,115.12\n", + "Saturated value: 0.7023\n", + "Final response: 100358.4767\n", + "Raw spend: 694114.7817318634\n", + "After adstock: 694115.1150651968\n", + "After hill transform: 0.7022613759990377\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,114.78\n", + "Adstocked value: 694,115.12\n", + "Saturated value: 0.7023\n", + "Final response: 100358.4767\n", + "Raw spend: 694114.7817318634\n", + "After adstock: 694115.1150651968\n", + "After hill transform: 0.7022613759990377\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,114.78\n", + "Adstocked value: 694,115.12\n", + "Saturated value: 0.7023\n", + "Final response: 100358.4767\n", + "Raw spend: 694114.7817318634\n", + "After adstock: 694115.1150651968\n", + "After hill transform: 0.7022613759990377\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,114.78\n", + "Adstocked value: 694,115.12\n", + "Saturated value: 0.7023\n", + "Final response: 100358.4767\n", + "Raw spend: 694114.7817318783\n", + "After adstock: 694115.1150652117\n", + "After hill transform: 0.7022613759990404\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,114.78\n", + "Adstocked value: 694,115.12\n", + "Saturated value: 0.7023\n", + "Final response: 100358.4767\n", + "Raw spend: 694114.7817318634\n", + "After adstock: 694115.1150651968\n", + "After hill transform: 0.7022613759990377\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,114.78\n", + "Adstocked value: 694,115.12\n", + "Saturated value: 0.7023\n", + "Final response: 100358.4767\n", + "Raw spend: 694114.7817318634\n", + "After adstock: 694115.1150651968\n", + "After hill transform: 0.7022613759990377\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,114.78\n", + "Adstocked value: 694,115.12\n", + "Saturated value: 0.7023\n", + "Final response: 100358.4767\n", + "Raw spend: 694114.7817318634\n", + "After adstock: 694115.1150651968\n", + "After hill transform: 0.7022613759990377\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,114.78\n", + "Adstocked value: 694,115.12\n", + "Saturated value: 0.7023\n", + "Final response: 100358.4767\n", + "Raw spend: 694114.7817318634\n", + "After adstock: 694115.1150651968\n", + "After hill transform: 0.7022613759990377\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,114.78\n", + "Adstocked value: 694,115.12\n", + "Saturated value: 0.7023\n", + "Final response: 100358.4767\n", + "Raw spend: 694114.7817318783\n", + "After adstock: 694115.1150652117\n", + "After hill transform: 0.7022613759990404\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,114.78\n", + "Adstocked value: 694,115.12\n", + "Saturated value: 0.7023\n", + "Final response: 100358.4767\n", + "Raw spend: 694114.7817318634\n", + "After adstock: 694115.1150651968\n", + "After hill transform: 0.7022613759990377\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,114.78\n", + "Adstocked value: 694,115.12\n", + "Saturated value: 0.7023\n", + "Final response: 100358.4767\n", + "Raw spend: 694114.7817318634\n", + "After adstock: 694115.1150651968\n", + "After hill transform: 0.7022613759990377\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,114.94\n", + "Adstocked value: 694,115.28\n", + "Saturated value: 0.7023\n", + "Final response: 100358.4807\n", + "Raw spend: 694114.9426033841\n", + "After adstock: 694115.2759367175\n", + "After hill transform: 0.7022614044195906\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,114.94\n", + "Adstocked value: 694,115.28\n", + "Saturated value: 0.7023\n", + "Final response: 100358.4807\n", + "Raw spend: 694114.9426033841\n", + "After adstock: 694115.2759367175\n", + "After hill transform: 0.7022614044195906\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,114.94\n", + "Adstocked value: 694,115.28\n", + "Saturated value: 0.7023\n", + "Final response: 100358.4807\n", + "Raw spend: 694114.9426033841\n", + "After adstock: 694115.2759367175\n", + "After hill transform: 0.7022614044195906\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,114.94\n", + "Adstocked value: 694,115.28\n", + "Saturated value: 0.7023\n", + "Final response: 100358.4807\n", + "Raw spend: 694114.942603399\n", + "After adstock: 694115.2759367324\n", + "After hill transform: 0.7022614044195933\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,114.94\n", + "Adstocked value: 694,115.28\n", + "Saturated value: 0.7023\n", + "Final response: 100358.4807\n", + "Raw spend: 694114.9426033841\n", + "After adstock: 694115.2759367175\n", + "After hill transform: 0.7022614044195906\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,114.94\n", + "Adstocked value: 694,115.28\n", + "Saturated value: 0.7023\n", + "Final response: 100358.4807\n", + "Raw spend: 694114.9426033841\n", + "After adstock: 694115.2759367175\n", + "After hill transform: 0.7022614044195906\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,114.94\n", + "Adstocked value: 694,115.28\n", + "Saturated value: 0.7023\n", + "Final response: 100358.4807\n", + "Raw spend: 694114.9426033841\n", + "After adstock: 694115.2759367175\n", + "After hill transform: 0.7022614044195906\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,114.94\n", + "Adstocked value: 694,115.28\n", + "Saturated value: 0.7023\n", + "Final response: 100358.4807\n", + "Raw spend: 694114.9426033841\n", + "After adstock: 694115.2759367175\n", + "After hill transform: 0.7022614044195906\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,114.94\n", + "Adstocked value: 694,115.28\n", + "Saturated value: 0.7023\n", + "Final response: 100358.4807\n", + "Raw spend: 694114.942603399\n", + "After adstock: 694115.2759367324\n", + "After hill transform: 0.7022614044195933\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,114.94\n", + "Adstocked value: 694,115.28\n", + "Saturated value: 0.7023\n", + "Final response: 100358.4807\n", + "Raw spend: 694114.9426033841\n", + "After adstock: 694115.2759367175\n", + "After hill transform: 0.7022614044195906\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,114.94\n", + "Adstocked value: 694,115.28\n", + "Saturated value: 0.7023\n", + "Final response: 100358.4807\n", + "Raw spend: 694114.9426033841\n", + "After adstock: 694115.2759367175\n", + "After hill transform: 0.7022614044195906\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,115.75\n", + "Adstocked value: 694,116.08\n", + "Saturated value: 0.7023\n", + "Final response: 100358.5011\n", + "Raw spend: 694115.7469615351\n", + "After adstock: 694116.0802948684\n", + "After hill transform: 0.7022615465223294\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,115.75\n", + "Adstocked value: 694,116.08\n", + "Saturated value: 0.7023\n", + "Final response: 100358.5011\n", + "Raw spend: 694115.7469615351\n", + "After adstock: 694116.0802948684\n", + "After hill transform: 0.7022615465223294\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,115.75\n", + "Adstocked value: 694,116.08\n", + "Saturated value: 0.7023\n", + "Final response: 100358.5011\n", + "Raw spend: 694115.7469615351\n", + "After adstock: 694116.0802948684\n", + "After hill transform: 0.7022615465223294\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,115.75\n", + "Adstocked value: 694,116.08\n", + "Saturated value: 0.7023\n", + "Final response: 100358.5011\n", + "Raw spend: 694115.74696155\n", + "After adstock: 694116.0802948833\n", + "After hill transform: 0.7022615465223321\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,115.75\n", + "Adstocked value: 694,116.08\n", + "Saturated value: 0.7023\n", + "Final response: 100358.5011\n", + "Raw spend: 694115.7469615351\n", + "After adstock: 694116.0802948684\n", + "After hill transform: 0.7022615465223294\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,115.75\n", + "Adstocked value: 694,116.08\n", + "Saturated value: 0.7023\n", + "Final response: 100358.5011\n", + "Raw spend: 694115.7469615351\n", + "After adstock: 694116.0802948684\n", + "After hill transform: 0.7022615465223294\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,115.75\n", + "Adstocked value: 694,116.08\n", + "Saturated value: 0.7023\n", + "Final response: 100358.5011\n", + "Raw spend: 694115.7469615351\n", + "After adstock: 694116.0802948684\n", + "After hill transform: 0.7022615465223294\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,115.75\n", + "Adstocked value: 694,116.08\n", + "Saturated value: 0.7023\n", + "Final response: 100358.5011\n", + "Raw spend: 694115.7469615351\n", + "After adstock: 694116.0802948684\n", + "After hill transform: 0.7022615465223294\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,115.75\n", + "Adstocked value: 694,116.08\n", + "Saturated value: 0.7023\n", + "Final response: 100358.5011\n", + "Raw spend: 694115.74696155\n", + "After adstock: 694116.0802948833\n", + "After hill transform: 0.7022615465223321\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,115.75\n", + "Adstocked value: 694,116.08\n", + "Saturated value: 0.7023\n", + "Final response: 100358.5011\n", + "Raw spend: 694115.7469615351\n", + "After adstock: 694116.0802948684\n", + "After hill transform: 0.7022615465223294\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522819021\n", + "After adstock: 107986.09856152354\n", + "After hill transform: 0.9837883468769055\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,115.75\n", + "Adstocked value: 694,116.08\n", + "Saturated value: 0.7023\n", + "Final response: 100358.5011\n", + "Raw spend: 694115.7469615351\n", + "After adstock: 694116.0802948684\n", + "After hill transform: 0.7022615465223294\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820511\n", + "After adstock: 107986.09856153844\n", + "After hill transform: 0.9837883468769113\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281638\n", + "After adstock: 455904.44475038606\n", + "After hill transform: 0.9531672654247662\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,119.77\n", + "Adstocked value: 694,120.10\n", + "Saturated value: 0.7023\n", + "Final response: 100358.6026\n", + "Raw spend: 694119.7687525359\n", + "After adstock: 694120.1020858693\n", + "After hill transform: 0.7022622570330108\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820431\n", + "After adstock: 107986.09856153764\n", + "After hill transform: 0.983788346876911\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 5.379092064903582e-14\n", + "After adstock: 0.17647058823534792\n", + "After hill transform: 7.200743105981888e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281638\n", + "After adstock: 455904.44475038606\n", + "After hill transform: 0.9531672654247662\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,119.77\n", + "Adstocked value: 694,120.10\n", + "Saturated value: 0.7023\n", + "Final response: 100358.6026\n", + "Raw spend: 694119.7687525359\n", + "After adstock: 694120.1020858693\n", + "After hill transform: 0.7022622570330108\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820431\n", + "After adstock: 107986.09856153764\n", + "After hill transform: 0.983788346876911\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 5.379092064903582e-14\n", + "After adstock: 0.17647058823534792\n", + "After hill transform: 7.200743105981888e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281787\n", + "After adstock: 455904.44475040096\n", + "After hill transform: 0.9531672654247706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,119.77\n", + "Adstocked value: 694,120.10\n", + "Saturated value: 0.7023\n", + "Final response: 100358.6026\n", + "Raw spend: 694119.7687525359\n", + "After adstock: 694120.1020858693\n", + "After hill transform: 0.7022622570330108\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820431\n", + "After adstock: 107986.09856153764\n", + "After hill transform: 0.983788346876911\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 5.379092064903582e-14\n", + "After adstock: 0.17647058823534792\n", + "After hill transform: 7.200743105981888e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281638\n", + "After adstock: 455904.44475038606\n", + "After hill transform: 0.9531672654247662\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,119.77\n", + "Adstocked value: 694,120.10\n", + "Saturated value: 0.7023\n", + "Final response: 100358.6026\n", + "Raw spend: 694119.7687525508\n", + "After adstock: 694120.1020858842\n", + "After hill transform: 0.7022622570330135\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820431\n", + "After adstock: 107986.09856153764\n", + "After hill transform: 0.983788346876911\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 5.379092064903582e-14\n", + "After adstock: 0.17647058823534792\n", + "After hill transform: 7.200743105981888e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281638\n", + "After adstock: 455904.44475038606\n", + "After hill transform: 0.9531672654247662\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,119.77\n", + "Adstocked value: 694,120.10\n", + "Saturated value: 0.7023\n", + "Final response: 100358.6026\n", + "Raw spend: 694119.7687525359\n", + "After adstock: 694120.1020858693\n", + "After hill transform: 0.7022622570330108\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522818941\n", + "After adstock: 107986.09856152274\n", + "After hill transform: 0.9837883468769052\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 5.379092064903582e-14\n", + "After adstock: 0.17647058823534792\n", + "After hill transform: 7.200743105981888e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281638\n", + "After adstock: 455904.44475038606\n", + "After hill transform: 0.9531672654247662\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,119.77\n", + "Adstocked value: 694,120.10\n", + "Saturated value: 0.7023\n", + "Final response: 100358.6026\n", + "Raw spend: 694119.7687525359\n", + "After adstock: 694120.1020858693\n", + "After hill transform: 0.7022622570330108\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820431\n", + "After adstock: 107986.09856153764\n", + "After hill transform: 0.983788346876911\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901214984768304e-08\n", + "After adstock: 0.1764706031365091\n", + "After hill transform: 7.200744793486015e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281638\n", + "After adstock: 455904.44475038606\n", + "After hill transform: 0.9531672654247662\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,119.77\n", + "Adstocked value: 694,120.10\n", + "Saturated value: 0.7023\n", + "Final response: 100358.6026\n", + "Raw spend: 694119.7687525359\n", + "After adstock: 694120.1020858693\n", + "After hill transform: 0.7022622570330108\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820431\n", + "After adstock: 107986.09856153764\n", + "After hill transform: 0.983788346876911\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 5.379092064903582e-14\n", + "After adstock: 0.17647058823534792\n", + "After hill transform: 7.200743105981888e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281787\n", + "After adstock: 455904.44475040096\n", + "After hill transform: 0.9531672654247706\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,119.77\n", + "Adstocked value: 694,120.10\n", + "Saturated value: 0.7023\n", + "Final response: 100358.6026\n", + "Raw spend: 694119.7687525359\n", + "After adstock: 694120.1020858693\n", + "After hill transform: 0.7022622570330108\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820431\n", + "After adstock: 107986.09856153764\n", + "After hill transform: 0.983788346876911\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 5.379092064903582e-14\n", + "After adstock: 0.17647058823534792\n", + "After hill transform: 7.200743105981888e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281638\n", + "After adstock: 455904.44475038606\n", + "After hill transform: 0.9531672654247662\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,119.77\n", + "Adstocked value: 694,120.10\n", + "Saturated value: 0.7023\n", + "Final response: 100358.6026\n", + "Raw spend: 694119.7687525508\n", + "After adstock: 694120.1020858842\n", + "After hill transform: 0.7022622570330135\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820431\n", + "After adstock: 107986.09856153764\n", + "After hill transform: 0.983788346876911\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 5.379092064903582e-14\n", + "After adstock: 0.17647058823534792\n", + "After hill transform: 7.200743105981888e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281638\n", + "After adstock: 455904.44475038606\n", + "After hill transform: 0.9531672654247662\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,119.77\n", + "Adstocked value: 694,120.10\n", + "Saturated value: 0.7023\n", + "Final response: 100358.6026\n", + "Raw spend: 694119.7687525359\n", + "After adstock: 694120.1020858693\n", + "After hill transform: 0.7022622570330108\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522818941\n", + "After adstock: 107986.09856152274\n", + "After hill transform: 0.9837883468769052\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 5.379092064903582e-14\n", + "After adstock: 0.17647058823534792\n", + "After hill transform: 7.200743105981888e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225281638\n", + "After adstock: 455904.44475038606\n", + "After hill transform: 0.9531672654247662\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,119.77\n", + "Adstocked value: 694,120.10\n", + "Saturated value: 0.7023\n", + "Final response: 100358.6026\n", + "Raw spend: 694119.7687525359\n", + "After adstock: 694120.1020858693\n", + "After hill transform: 0.7022622570330108\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,985.77\n", + "Adstocked value: 107,986.10\n", + "Saturated value: 0.9838\n", + "Final response: 66086.5088\n", + "Raw spend: 107985.76522820431\n", + "After adstock: 107986.09856153764\n", + "After hill transform: 0.983788346876911\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901214984768304e-08\n", + "After adstock: 0.1764706031365091\n", + "After hill transform: 7.200744793486015e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252682893\n", + "After adstock: 455904.4447490512\n", + "After hill transform: 0.9531672654243745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,359.25\n", + "Adstocked value: 694,359.58\n", + "Saturated value: 0.7023\n", + "Final response: 100364.6474\n", + "Raw spend: 694359.2508286457\n", + "After adstock: 694359.584161979\n", + "After hill transform: 0.7023045560125771\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,905.88\n", + "Adstocked value: 107,906.22\n", + "Saturated value: 0.9838\n", + "Final response: 66084.4197\n", + "Raw spend: 107905.88415509273\n", + "After adstock: 107906.21748842606\n", + "After hill transform: 0.9837572474057594\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252682893\n", + "After adstock: 455904.4447490512\n", + "After hill transform: 0.9531672654243745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,359.25\n", + "Adstocked value: 694,359.58\n", + "Saturated value: 0.7023\n", + "Final response: 100364.6474\n", + "Raw spend: 694359.2508286457\n", + "After adstock: 694359.584161979\n", + "After hill transform: 0.7023045560125771\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,905.88\n", + "Adstocked value: 107,906.22\n", + "Saturated value: 0.9838\n", + "Final response: 66084.4197\n", + "Raw spend: 107905.88415509273\n", + "After adstock: 107906.21748842606\n", + "After hill transform: 0.9837572474057594\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252684383\n", + "After adstock: 455904.4447490661\n", + "After hill transform: 0.9531672654243789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,359.25\n", + "Adstocked value: 694,359.58\n", + "Saturated value: 0.7023\n", + "Final response: 100364.6474\n", + "Raw spend: 694359.2508286457\n", + "After adstock: 694359.584161979\n", + "After hill transform: 0.7023045560125771\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,905.88\n", + "Adstocked value: 107,906.22\n", + "Saturated value: 0.9838\n", + "Final response: 66084.4197\n", + "Raw spend: 107905.88415509273\n", + "After adstock: 107906.21748842606\n", + "After hill transform: 0.9837572474057594\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252682893\n", + "After adstock: 455904.4447490512\n", + "After hill transform: 0.9531672654243745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,359.25\n", + "Adstocked value: 694,359.58\n", + "Saturated value: 0.7023\n", + "Final response: 100364.6474\n", + "Raw spend: 694359.2508286606\n", + "After adstock: 694359.5841619939\n", + "After hill transform: 0.7023045560125798\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,905.88\n", + "Adstocked value: 107,906.22\n", + "Saturated value: 0.9838\n", + "Final response: 66084.4197\n", + "Raw spend: 107905.88415509273\n", + "After adstock: 107906.21748842606\n", + "After hill transform: 0.9837572474057594\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252682893\n", + "After adstock: 455904.4447490512\n", + "After hill transform: 0.9531672654243745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,359.25\n", + "Adstocked value: 694,359.58\n", + "Saturated value: 0.7023\n", + "Final response: 100364.6474\n", + "Raw spend: 694359.2508286457\n", + "After adstock: 694359.584161979\n", + "After hill transform: 0.7023045560125771\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,905.88\n", + "Adstocked value: 107,906.22\n", + "Saturated value: 0.9838\n", + "Final response: 66084.4197\n", + "Raw spend: 107905.88415510763\n", + "After adstock: 107906.21748844096\n", + "After hill transform: 0.9837572474057652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252682893\n", + "After adstock: 455904.4447490512\n", + "After hill transform: 0.9531672654243745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,359.25\n", + "Adstocked value: 694,359.58\n", + "Saturated value: 0.7023\n", + "Final response: 100364.6474\n", + "Raw spend: 694359.2508286457\n", + "After adstock: 694359.584161979\n", + "After hill transform: 0.7023045560125771\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,905.88\n", + "Adstocked value: 107,906.22\n", + "Saturated value: 0.9838\n", + "Final response: 66084.4197\n", + "Raw spend: 107905.88415509273\n", + "After adstock: 107906.21748842606\n", + "After hill transform: 0.9837572474057594\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252682893\n", + "After adstock: 455904.4447490512\n", + "After hill transform: 0.9531672654243745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,359.25\n", + "Adstocked value: 694,359.58\n", + "Saturated value: 0.7023\n", + "Final response: 100364.6474\n", + "Raw spend: 694359.2508286457\n", + "After adstock: 694359.584161979\n", + "After hill transform: 0.7023045560125771\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,905.88\n", + "Adstocked value: 107,906.22\n", + "Saturated value: 0.9838\n", + "Final response: 66084.4197\n", + "Raw spend: 107905.88415509273\n", + "After adstock: 107906.21748842606\n", + "After hill transform: 0.9837572474057594\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252684383\n", + "After adstock: 455904.4447490661\n", + "After hill transform: 0.9531672654243789\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,359.25\n", + "Adstocked value: 694,359.58\n", + "Saturated value: 0.7023\n", + "Final response: 100364.6474\n", + "Raw spend: 694359.2508286457\n", + "After adstock: 694359.584161979\n", + "After hill transform: 0.7023045560125771\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,905.88\n", + "Adstocked value: 107,906.22\n", + "Saturated value: 0.9838\n", + "Final response: 66084.4197\n", + "Raw spend: 107905.88415509273\n", + "After adstock: 107906.21748842606\n", + "After hill transform: 0.9837572474057594\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252682893\n", + "After adstock: 455904.4447490512\n", + "After hill transform: 0.9531672654243745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,359.25\n", + "Adstocked value: 694,359.58\n", + "Saturated value: 0.7023\n", + "Final response: 100364.6474\n", + "Raw spend: 694359.2508286606\n", + "After adstock: 694359.5841619939\n", + "After hill transform: 0.7023045560125798\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,905.88\n", + "Adstocked value: 107,906.22\n", + "Saturated value: 0.9838\n", + "Final response: 66084.4197\n", + "Raw spend: 107905.88415509273\n", + "After adstock: 107906.21748842606\n", + "After hill transform: 0.9837572474057594\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252682893\n", + "After adstock: 455904.4447490512\n", + "After hill transform: 0.9531672654243745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,359.25\n", + "Adstocked value: 694,359.58\n", + "Saturated value: 0.7023\n", + "Final response: 100364.6474\n", + "Raw spend: 694359.2508286457\n", + "After adstock: 694359.584161979\n", + "After hill transform: 0.7023045560125771\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,905.88\n", + "Adstocked value: 107,906.22\n", + "Saturated value: 0.9838\n", + "Final response: 66084.4197\n", + "Raw spend: 107905.88415510763\n", + "After adstock: 107906.21748844096\n", + "After hill transform: 0.9837572474057652\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252682893\n", + "After adstock: 455904.4447490512\n", + "After hill transform: 0.9531672654243745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,359.25\n", + "Adstocked value: 694,359.58\n", + "Saturated value: 0.7023\n", + "Final response: 100364.6474\n", + "Raw spend: 694359.2508286457\n", + "After adstock: 694359.584161979\n", + "After hill transform: 0.7023045560125771\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,905.88\n", + "Adstocked value: 107,906.22\n", + "Saturated value: 0.9838\n", + "Final response: 66084.4197\n", + "Raw spend: 107905.88415509273\n", + "After adstock: 107906.21748842606\n", + "After hill transform: 0.9837572474057594\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,174.55\n", + "Adstocked value: 694,174.88\n", + "Saturated value: 0.7023\n", + "Final response: 100359.9856\n", + "Raw spend: 694174.5507909689\n", + "After adstock: 694174.8841243023\n", + "After hill transform: 0.7022719346079206\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,944.04\n", + "Adstocked value: 107,944.37\n", + "Saturated value: 0.9838\n", + "Final response: 66085.4183\n", + "Raw spend: 107944.0408373202\n", + "After adstock: 107944.37417065352\n", + "After hill transform: 0.9837721128313489\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,174.55\n", + "Adstocked value: 694,174.88\n", + "Saturated value: 0.7023\n", + "Final response: 100359.9856\n", + "Raw spend: 694174.5507909689\n", + "After adstock: 694174.8841243023\n", + "After hill transform: 0.7022719346079206\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,944.04\n", + "Adstocked value: 107,944.37\n", + "Saturated value: 0.9838\n", + "Final response: 66085.4183\n", + "Raw spend: 107944.0408373202\n", + "After adstock: 107944.37417065352\n", + "After hill transform: 0.9837721128313489\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252749477\n", + "After adstock: 455904.444749717\n", + "After hill transform: 0.9531672654245699\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,269.89\n", + "Adstocked value: 694,270.22\n", + "Saturated value: 0.7023\n", + "Final response: 100362.3922\n", + "Raw spend: 694269.8909056279\n", + "After adstock: 694270.2242389612\n", + "After hill transform: 0.7022887747566519\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.34\n", + "Adstocked value: 107,924.68\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9030\n", + "Raw spend: 107924.34478038197\n", + "After adstock: 107924.6781137153\n", + "After hill transform: 0.9837644417910749\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252749477\n", + "After adstock: 455904.444749717\n", + "After hill transform: 0.9531672654245699\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,269.89\n", + "Adstocked value: 694,270.22\n", + "Saturated value: 0.7023\n", + "Final response: 100362.3922\n", + "Raw spend: 694269.8909056279\n", + "After adstock: 694270.2242389612\n", + "After hill transform: 0.7022887747566519\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.34\n", + "Adstocked value: 107,924.68\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9030\n", + "Raw spend: 107924.34478038197\n", + "After adstock: 107924.6781137153\n", + "After hill transform: 0.9837644417910749\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222527162\n", + "After adstock: 455904.44474938425\n", + "After hill transform: 0.9531672654244723\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,314.55\n", + "Adstocked value: 694,314.89\n", + "Saturated value: 0.7023\n", + "Final response: 100363.5194\n", + "Raw spend: 694314.5517336886\n", + "After adstock: 694314.8850670219\n", + "After hill transform: 0.7022966623197133\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,915.12\n", + "Adstocked value: 107,915.45\n", + "Saturated value: 0.9838\n", + "Final response: 66084.6614\n", + "Raw spend: 107915.11842046479\n", + "After adstock: 107915.45175379812\n", + "After hill transform: 0.9837608466845306\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.222527162\n", + "After adstock: 455904.44474938425\n", + "After hill transform: 0.9531672654244723\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,314.55\n", + "Adstocked value: 694,314.89\n", + "Saturated value: 0.7023\n", + "Final response: 100363.5194\n", + "Raw spend: 694314.5517336886\n", + "After adstock: 694314.8850670219\n", + "After hill transform: 0.7022966623197133\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,915.12\n", + "Adstocked value: 107,915.45\n", + "Saturated value: 0.9838\n", + "Final response: 66084.6614\n", + "Raw spend: 107915.11842046479\n", + "After adstock: 107915.45175379812\n", + "After hill transform: 0.9837608466845306\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225270072\n", + "After adstock: 455904.4447492295\n", + "After hill transform: 0.9531672654244269\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,335.32\n", + "Adstocked value: 694,335.66\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0435\n", + "Raw spend: 694335.3218236783\n", + "After adstock: 694335.6551570117\n", + "After hill transform: 0.7023003303180662\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,910.83\n", + "Adstocked value: 107,911.16\n", + "Saturated value: 0.9838\n", + "Final response: 66084.5491\n", + "Raw spend: 107910.82758363798\n", + "After adstock: 107911.1609169713\n", + "After hill transform: 0.983759174362745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225270072\n", + "After adstock: 455904.4447492295\n", + "After hill transform: 0.9531672654244269\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,335.32\n", + "Adstocked value: 694,335.66\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0435\n", + "Raw spend: 694335.3218236783\n", + "After adstock: 694335.6551570117\n", + "After hill transform: 0.7023003303180662\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,910.83\n", + "Adstocked value: 107,911.16\n", + "Saturated value: 0.9838\n", + "Final response: 66084.5491\n", + "Raw spend: 107910.82758363798\n", + "After adstock: 107911.1609169713\n", + "After hill transform: 0.983759174362745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225270221\n", + "After adstock: 455904.4447492444\n", + "After hill transform: 0.9531672654244312\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,335.32\n", + "Adstocked value: 694,335.66\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0435\n", + "Raw spend: 694335.3218236783\n", + "After adstock: 694335.6551570117\n", + "After hill transform: 0.7023003303180662\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,910.83\n", + "Adstocked value: 107,911.16\n", + "Saturated value: 0.9838\n", + "Final response: 66084.5491\n", + "Raw spend: 107910.82758363798\n", + "After adstock: 107911.1609169713\n", + "After hill transform: 0.983759174362745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225270072\n", + "After adstock: 455904.4447492295\n", + "After hill transform: 0.9531672654244269\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,335.32\n", + "Adstocked value: 694,335.66\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0435\n", + "Raw spend: 694335.3218236932\n", + "After adstock: 694335.6551570266\n", + "After hill transform: 0.7023003303180688\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,910.83\n", + "Adstocked value: 107,911.16\n", + "Saturated value: 0.9838\n", + "Final response: 66084.5491\n", + "Raw spend: 107910.82758363798\n", + "After adstock: 107911.1609169713\n", + "After hill transform: 0.983759174362745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225270072\n", + "After adstock: 455904.4447492295\n", + "After hill transform: 0.9531672654244269\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,335.32\n", + "Adstocked value: 694,335.66\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0435\n", + "Raw spend: 694335.3218236783\n", + "After adstock: 694335.6551570117\n", + "After hill transform: 0.7023003303180662\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,910.83\n", + "Adstocked value: 107,911.16\n", + "Saturated value: 0.9838\n", + "Final response: 66084.5491\n", + "Raw spend: 107910.82758365288\n", + "After adstock: 107911.1609169862\n", + "After hill transform: 0.9837591743627508\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225270072\n", + "After adstock: 455904.4447492295\n", + "After hill transform: 0.9531672654244269\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,335.32\n", + "Adstocked value: 694,335.66\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0435\n", + "Raw spend: 694335.3218236783\n", + "After adstock: 694335.6551570117\n", + "After hill transform: 0.7023003303180662\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,910.83\n", + "Adstocked value: 107,911.16\n", + "Saturated value: 0.9838\n", + "Final response: 66084.5491\n", + "Raw spend: 107910.82758363798\n", + "After adstock: 107911.1609169713\n", + "After hill transform: 0.983759174362745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225270072\n", + "After adstock: 455904.4447492295\n", + "After hill transform: 0.9531672654244269\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,335.32\n", + "Adstocked value: 694,335.66\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0435\n", + "Raw spend: 694335.3218236783\n", + "After adstock: 694335.6551570117\n", + "After hill transform: 0.7023003303180662\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,910.83\n", + "Adstocked value: 107,911.16\n", + "Saturated value: 0.9838\n", + "Final response: 66084.5491\n", + "Raw spend: 107910.82758363798\n", + "After adstock: 107911.1609169713\n", + "After hill transform: 0.983759174362745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225270221\n", + "After adstock: 455904.4447492444\n", + "After hill transform: 0.9531672654244312\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,335.32\n", + "Adstocked value: 694,335.66\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0435\n", + "Raw spend: 694335.3218236783\n", + "After adstock: 694335.6551570117\n", + "After hill transform: 0.7023003303180662\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,910.83\n", + "Adstocked value: 107,911.16\n", + "Saturated value: 0.9838\n", + "Final response: 66084.5491\n", + "Raw spend: 107910.82758363798\n", + "After adstock: 107911.1609169713\n", + "After hill transform: 0.983759174362745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225270072\n", + "After adstock: 455904.4447492295\n", + "After hill transform: 0.9531672654244269\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,335.32\n", + "Adstocked value: 694,335.66\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0435\n", + "Raw spend: 694335.3218236932\n", + "After adstock: 694335.6551570266\n", + "After hill transform: 0.7023003303180688\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,910.83\n", + "Adstocked value: 107,911.16\n", + "Saturated value: 0.9838\n", + "Final response: 66084.5491\n", + "Raw spend: 107910.82758363798\n", + "After adstock: 107911.1609169713\n", + "After hill transform: 0.983759174362745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225270072\n", + "After adstock: 455904.4447492295\n", + "After hill transform: 0.9531672654244269\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,335.32\n", + "Adstocked value: 694,335.66\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0435\n", + "Raw spend: 694335.3218236783\n", + "After adstock: 694335.6551570117\n", + "After hill transform: 0.7023003303180662\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,910.83\n", + "Adstocked value: 107,911.16\n", + "Saturated value: 0.9838\n", + "Final response: 66084.5491\n", + "Raw spend: 107910.82758365288\n", + "After adstock: 107911.1609169862\n", + "After hill transform: 0.9837591743627508\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225270072\n", + "After adstock: 455904.4447492295\n", + "After hill transform: 0.9531672654244269\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,335.32\n", + "Adstocked value: 694,335.66\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0435\n", + "Raw spend: 694335.3218236783\n", + "After adstock: 694335.6551570117\n", + "After hill transform: 0.7023003303180662\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,910.83\n", + "Adstocked value: 107,911.16\n", + "Saturated value: 0.9838\n", + "Final response: 66084.5491\n", + "Raw spend: 107910.82758363798\n", + "After adstock: 107911.1609169713\n", + "After hill transform: 0.983759174362745\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252811183\n", + "After adstock: 455904.4447503341\n", + "After hill transform: 0.9531672654247509\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,369.00\n", + "Adstocked value: 694,369.33\n", + "Saturated value: 0.7023\n", + "Final response: 100364.8934\n", + "Raw spend: 694368.9960125777\n", + "After adstock: 694369.329345911\n", + "After hill transform: 0.7023062768921045\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,878.06\n", + "Adstocked value: 107,878.39\n", + "Saturated value: 0.9837\n", + "Final response: 66083.6907\n", + "Raw spend: 107878.06130820992\n", + "After adstock: 107878.39464154324\n", + "After hill transform: 0.9837463961690024\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.1470034515170724e-14\n", + "After adstock: 0.1764705882353256\n", + "After hill transform: 7.20074310597936e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252811183\n", + "After adstock: 455904.4447503341\n", + "After hill transform: 0.9531672654247509\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,369.00\n", + "Adstocked value: 694,369.33\n", + "Saturated value: 0.7023\n", + "Final response: 100364.8934\n", + "Raw spend: 694368.9960125777\n", + "After adstock: 694369.329345911\n", + "After hill transform: 0.7023062768921045\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,878.06\n", + "Adstocked value: 107,878.39\n", + "Saturated value: 0.9837\n", + "Final response: 66083.6907\n", + "Raw spend: 107878.06130820992\n", + "After adstock: 107878.39464154324\n", + "After hill transform: 0.9837463961690024\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.1470034515170724e-14\n", + "After adstock: 0.1764705882353256\n", + "After hill transform: 7.20074310597936e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225275434\n", + "After adstock: 455904.4447497656\n", + "After hill transform: 0.9531672654245841\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,351.67\n", + "Adstocked value: 694,352.00\n", + "Saturated value: 0.7023\n", + "Final response: 100364.4560\n", + "Raw spend: 694351.6662556097\n", + "After adstock: 694351.9995889431\n", + "After hill transform: 0.702303216649659\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,894.92\n", + "Adstocked value: 107,895.26\n", + "Saturated value: 0.9838\n", + "Final response: 66084.1326\n", + "Raw spend: 107894.92382542188\n", + "After adstock: 107895.25715875521\n", + "After hill transform: 0.983752973933387\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.5274602115839405e-14\n", + "After adstock: 0.1764705882353094\n", + "After hill transform: 7.200743105977526e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225275434\n", + "After adstock: 455904.4447497656\n", + "After hill transform: 0.9531672654245841\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,351.67\n", + "Adstocked value: 694,352.00\n", + "Saturated value: 0.7023\n", + "Final response: 100364.4560\n", + "Raw spend: 694351.6662556097\n", + "After adstock: 694351.9995889431\n", + "After hill transform: 0.702303216649659\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,894.92\n", + "Adstocked value: 107,895.26\n", + "Saturated value: 0.9838\n", + "Final response: 66084.1326\n", + "Raw spend: 107894.92382542188\n", + "After adstock: 107895.25715875521\n", + "After hill transform: 0.983752973933387\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.5274602115839405e-14\n", + "After adstock: 0.1764705882353094\n", + "After hill transform: 7.200743105977526e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252726764\n", + "After adstock: 455904.4447494899\n", + "After hill transform: 0.9531672654245033\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,343.26\n", + "Adstocked value: 694,343.60\n", + "Saturated value: 0.7023\n", + "Final response: 100364.2439\n", + "Raw spend: 694343.261720689\n", + "After adstock: 694343.5950540224\n", + "After hill transform: 0.7023017324681864\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,903.10\n", + "Adstocked value: 107,903.44\n", + "Saturated value: 0.9838\n", + "Final response: 66084.3468\n", + "Raw spend: 107903.10175977032\n", + "After adstock: 107903.43509310365\n", + "After hill transform: 0.9837561626855298\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 7.420188611524586e-15\n", + "After adstock: 0.17647058823530154\n", + "After hill transform: 7.200743105976636e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252726764\n", + "After adstock: 455904.4447494899\n", + "After hill transform: 0.9531672654245033\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,343.26\n", + "Adstocked value: 694,343.60\n", + "Saturated value: 0.7023\n", + "Final response: 100364.2439\n", + "Raw spend: 694343.261720689\n", + "After adstock: 694343.5950540224\n", + "After hill transform: 0.7023017324681864\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,903.10\n", + "Adstocked value: 107,903.44\n", + "Saturated value: 0.9838\n", + "Final response: 66084.3468\n", + "Raw spend: 107903.10175977032\n", + "After adstock: 107903.43509310365\n", + "After hill transform: 0.9837561626855298\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 7.420188611524586e-15\n", + "After adstock: 0.17647058823530154\n", + "After hill transform: 7.200743105976636e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225271338\n", + "After adstock: 455904.4447493561\n", + "After hill transform: 0.953167265424464\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,339.18\n", + "Adstocked value: 694,339.51\n", + "Saturated value: 0.7023\n", + "Final response: 100364.1409\n", + "Raw spend: 694339.1805195102\n", + "After adstock: 694339.5138528435\n", + "After hill transform: 0.702301011748882\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,907.07\n", + "Adstocked value: 107,907.41\n", + "Saturated value: 0.9838\n", + "Final response: 66084.4508\n", + "Raw spend: 107907.07292481612\n", + "After adstock: 107907.40625814945\n", + "After hill transform: 0.9837577108188466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.606123710210174e-15\n", + "After adstock: 0.17647058823529774\n", + "After hill transform: 7.200743105976205e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225271338\n", + "After adstock: 455904.4447493561\n", + "After hill transform: 0.953167265424464\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,339.18\n", + "Adstocked value: 694,339.51\n", + "Saturated value: 0.7023\n", + "Final response: 100364.1409\n", + "Raw spend: 694339.1805195102\n", + "After adstock: 694339.5138528435\n", + "After hill transform: 0.702301011748882\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,907.07\n", + "Adstocked value: 107,907.41\n", + "Saturated value: 0.9838\n", + "Final response: 66084.4508\n", + "Raw spend: 107907.07292481612\n", + "After adstock: 107907.40625814945\n", + "After hill transform: 0.9837577108188466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.606123710210174e-15\n", + "After adstock: 0.17647058823529774\n", + "After hill transform: 7.200743105976205e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252706875\n", + "After adstock: 455904.444749291\n", + "After hill transform: 0.9531672654244449\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,337.20\n", + "Adstocked value: 694,337.53\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0909\n", + "Raw spend: 694337.1974829681\n", + "After adstock: 694337.5308163015\n", + "After hill transform: 0.7023006615528549\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,909.00\n", + "Adstocked value: 107,909.34\n", + "Saturated value: 0.9838\n", + "Final response: 66084.5013\n", + "Raw spend: 107909.00249531638\n", + "After adstock: 107909.33582864971\n", + "After hill transform: 0.9837584629766257\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.7528874345147025e-15\n", + "After adstock: 0.17647058823529588\n", + "After hill transform: 7.200743105975994e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252706875\n", + "After adstock: 455904.444749291\n", + "After hill transform: 0.9531672654244449\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,337.20\n", + "Adstocked value: 694,337.53\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0909\n", + "Raw spend: 694337.1974829681\n", + "After adstock: 694337.5308163015\n", + "After hill transform: 0.7023006615528549\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,909.00\n", + "Adstocked value: 107,909.34\n", + "Saturated value: 0.9838\n", + "Final response: 66084.5013\n", + "Raw spend: 107909.00249531638\n", + "After adstock: 107909.33582864971\n", + "After hill transform: 0.9837584629766257\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.7528874345147025e-15\n", + "After adstock: 0.17647058823529588\n", + "After hill transform: 7.200743105975994e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252703714\n", + "After adstock: 455904.4447492594\n", + "After hill transform: 0.9531672654244356\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.23\n", + "Adstocked value: 694,336.57\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0666\n", + "Raw spend: 694336.2336455233\n", + "After adstock: 694336.5669788567\n", + "After hill transform: 0.7023004913427134\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,909.94\n", + "Adstocked value: 107,910.27\n", + "Saturated value: 0.9838\n", + "Final response: 66084.5259\n", + "Raw spend: 107909.94034606253\n", + "After adstock: 107910.27367939586\n", + "After hill transform: 0.9837588285390609\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 8.52138265867627e-16\n", + "After adstock: 0.176470588235295\n", + "After hill transform: 7.200743105975894e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252703714\n", + "After adstock: 455904.4447492594\n", + "After hill transform: 0.9531672654244356\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.23\n", + "Adstocked value: 694,336.57\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0666\n", + "Raw spend: 694336.2336455233\n", + "After adstock: 694336.5669788567\n", + "After hill transform: 0.7023004913427134\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,909.94\n", + "Adstocked value: 107,910.27\n", + "Saturated value: 0.9838\n", + "Final response: 66084.5259\n", + "Raw spend: 107909.94034606253\n", + "After adstock: 107910.27367939586\n", + "After hill transform: 0.9837588285390609\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 8.52138265867627e-16\n", + "After adstock: 0.176470588235295\n", + "After hill transform: 7.200743105975894e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225270218\n", + "After adstock: 455904.444749244\n", + "After hill transform: 0.9531672654244311\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,335.77\n", + "Adstocked value: 694,336.10\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0547\n", + "Raw spend: 694335.7651124708\n", + "After adstock: 694336.0984458042\n", + "After hill transform: 0.7023004086013971\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,910.40\n", + "Adstocked value: 107,910.73\n", + "Saturated value: 0.9838\n", + "Final response: 66084.5378\n", + "Raw spend: 107910.3962466661\n", + "After adstock: 107910.72957999943\n", + "After hill transform: 0.9837590062393166\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 4.1427318837061647e-16\n", + "After adstock: 0.17647058823529455\n", + "After hill transform: 7.200743105975842e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225270218\n", + "After adstock: 455904.444749244\n", + "After hill transform: 0.9531672654244311\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,335.77\n", + "Adstocked value: 694,336.10\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0547\n", + "Raw spend: 694335.7651124708\n", + "After adstock: 694336.0984458042\n", + "After hill transform: 0.7023004086013971\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,910.40\n", + "Adstocked value: 107,910.73\n", + "Saturated value: 0.9838\n", + "Final response: 66084.5378\n", + "Raw spend: 107910.3962466661\n", + "After adstock: 107910.72957999943\n", + "After hill transform: 0.9837590062393166\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 4.1427318837061647e-16\n", + "After adstock: 0.17647058823529455\n", + "After hill transform: 7.200743105975842e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252701427\n", + "After adstock: 455904.4447492365\n", + "After hill transform: 0.9531672654244289\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,335.54\n", + "Adstocked value: 694,335.87\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0490\n", + "Raw spend: 694335.537336731\n", + "After adstock: 694335.8706700644\n", + "After hill transform: 0.7023003683769645\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,910.62\n", + "Adstocked value: 107,910.95\n", + "Saturated value: 0.9838\n", + "Final response: 66084.5436\n", + "Raw spend: 107910.61788118424\n", + "After adstock: 107910.95121451757\n", + "After hill transform: 0.9837590926267257\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.014065795044977e-16\n", + "After adstock: 0.17647058823529432\n", + "After hill transform: 7.200743105975819e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252701427\n", + "After adstock: 455904.4447492365\n", + "After hill transform: 0.9531672654244289\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,335.54\n", + "Adstocked value: 694,335.87\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0490\n", + "Raw spend: 694335.537336731\n", + "After adstock: 694335.8706700644\n", + "After hill transform: 0.7023003683769645\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,910.62\n", + "Adstocked value: 107,910.95\n", + "Saturated value: 0.9838\n", + "Final response: 66084.5436\n", + "Raw spend: 107910.61788118424\n", + "After adstock: 107910.95121451757\n", + "After hill transform: 0.9837590926267257\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.014065795044977e-16\n", + "After adstock: 0.17647058823529432\n", + "After hill transform: 7.200743105975819e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252701066\n", + "After adstock: 455904.4447492329\n", + "After hill transform: 0.9531672654244279\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,335.43\n", + "Adstocked value: 694,335.76\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0462\n", + "Raw spend: 694335.426600527\n", + "After adstock: 694335.7599338604\n", + "After hill transform: 0.7023003488213158\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,910.73\n", + "Adstocked value: 107,911.06\n", + "Saturated value: 0.9838\n", + "Final response: 66084.5464\n", + "Raw spend: 107910.72563175154\n", + "After adstock: 107911.05896508487\n", + "After hill transform: 0.9837591346248857\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.791864785056556e-17\n", + "After adstock: 0.17647058823529424\n", + "After hill transform: 7.20074310597581e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252701066\n", + "After adstock: 455904.4447492329\n", + "After hill transform: 0.9531672654244279\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,335.43\n", + "Adstocked value: 694,335.76\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0462\n", + "Raw spend: 694335.426600527\n", + "After adstock: 694335.7599338604\n", + "After hill transform: 0.7023003488213158\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,910.73\n", + "Adstocked value: 107,911.06\n", + "Saturated value: 0.9838\n", + "Final response: 66084.5464\n", + "Raw spend: 107910.72563175154\n", + "After adstock: 107911.05896508487\n", + "After hill transform: 0.9837591346248857\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.791864785056556e-17\n", + "After adstock: 0.17647058823529424\n", + "After hill transform: 7.20074310597581e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225270089\n", + "After adstock: 455904.44474923116\n", + "After hill transform: 0.9531672654244273\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,335.37\n", + "Adstocked value: 694,335.71\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0448\n", + "Raw spend: 694335.3727637406\n", + "After adstock: 694335.706097074\n", + "After hill transform: 0.7023003393139154\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,910.78\n", + "Adstocked value: 107,911.11\n", + "Saturated value: 0.9838\n", + "Final response: 66084.5478\n", + "Raw spend: 107910.77801700654\n", + "After adstock: 107911.11135033987\n", + "After hill transform: 0.9837591550431405\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 4.7605764817187374e-17\n", + "After adstock: 0.17647058823529418\n", + "After hill transform: 7.200743105975803e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2225270089\n", + "After adstock: 455904.44474923116\n", + "After hill transform: 0.9531672654244273\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,335.37\n", + "Adstocked value: 694,335.71\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0448\n", + "Raw spend: 694335.3727637406\n", + "After adstock: 694335.706097074\n", + "After hill transform: 0.7023003393139154\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,910.78\n", + "Adstocked value: 107,911.11\n", + "Saturated value: 0.9838\n", + "Final response: 66084.5478\n", + "Raw spend: 107910.77801700654\n", + "After adstock: 107911.11135033987\n", + "After hill transform: 0.9837591550431405\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 4.7605764817187374e-17\n", + "After adstock: 0.17647058823529418\n", + "After hill transform: 7.200743105975803e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252700804\n", + "After adstock: 455904.4447492303\n", + "After hill transform: 0.9531672654244271\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,335.35\n", + "Adstocked value: 694,335.68\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0442\n", + "Raw spend: 694335.3465896203\n", + "After adstock: 694335.6799229537\n", + "After hill transform: 0.7023003346916511\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,910.80\n", + "Adstocked value: 107,911.14\n", + "Saturated value: 0.9838\n", + "Final response: 66084.5485\n", + "Raw spend: 107910.8034854279\n", + "After adstock: 107911.13681876122\n", + "After hill transform: 0.9837591649699805\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.3144879699719774e-17\n", + "After adstock: 0.17647058823529416\n", + "After hill transform: 7.2007431059758e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252700804\n", + "After adstock: 455904.4447492303\n", + "After hill transform: 0.9531672654244271\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,335.35\n", + "Adstocked value: 694,335.68\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0442\n", + "Raw spend: 694335.3465896203\n", + "After adstock: 694335.6799229537\n", + "After hill transform: 0.7023003346916511\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,910.80\n", + "Adstocked value: 107,911.14\n", + "Saturated value: 0.9838\n", + "Final response: 66084.5485\n", + "Raw spend: 107910.8034854279\n", + "After adstock: 107911.13681876122\n", + "After hill transform: 0.9837591649699805\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.3144879699719774e-17\n", + "After adstock: 0.17647058823529416\n", + "After hill transform: 7.2007431059758e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252702294\n", + "After adstock: 455904.4447492452\n", + "After hill transform: 0.9531672654244314\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,335.35\n", + "Adstocked value: 694,335.68\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0442\n", + "Raw spend: 694335.3465896203\n", + "After adstock: 694335.6799229537\n", + "After hill transform: 0.7023003346916511\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,910.80\n", + "Adstocked value: 107,911.14\n", + "Saturated value: 0.9838\n", + "Final response: 66084.5485\n", + "Raw spend: 107910.8034854279\n", + "After adstock: 107911.13681876122\n", + "After hill transform: 0.9837591649699805\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.3144879699719774e-17\n", + "After adstock: 0.17647058823529416\n", + "After hill transform: 7.2007431059758e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252700804\n", + "After adstock: 455904.4447492303\n", + "After hill transform: 0.9531672654244271\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,335.35\n", + "Adstocked value: 694,335.68\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0442\n", + "Raw spend: 694335.3465896352\n", + "After adstock: 694335.6799229686\n", + "After hill transform: 0.7023003346916538\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,910.80\n", + "Adstocked value: 107,911.14\n", + "Saturated value: 0.9838\n", + "Final response: 66084.5485\n", + "Raw spend: 107910.8034854279\n", + "After adstock: 107911.13681876122\n", + "After hill transform: 0.9837591649699805\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.3144879699719774e-17\n", + "After adstock: 0.17647058823529416\n", + "After hill transform: 7.2007431059758e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252700804\n", + "After adstock: 455904.4447492303\n", + "After hill transform: 0.9531672654244271\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,335.35\n", + "Adstocked value: 694,335.68\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0442\n", + "Raw spend: 694335.3465896203\n", + "After adstock: 694335.6799229537\n", + "After hill transform: 0.7023003346916511\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,910.80\n", + "Adstocked value: 107,911.14\n", + "Saturated value: 0.9838\n", + "Final response: 66084.5485\n", + "Raw spend: 107910.8034854428\n", + "After adstock: 107911.13681877613\n", + "After hill transform: 0.9837591649699864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.3144879699719774e-17\n", + "After adstock: 0.17647058823529416\n", + "After hill transform: 7.2007431059758e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252700804\n", + "After adstock: 455904.4447492303\n", + "After hill transform: 0.9531672654244271\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,335.35\n", + "Adstocked value: 694,335.68\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0442\n", + "Raw spend: 694335.3465896203\n", + "After adstock: 694335.6799229537\n", + "After hill transform: 0.7023003346916511\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,910.80\n", + "Adstocked value: 107,911.14\n", + "Saturated value: 0.9838\n", + "Final response: 66084.5485\n", + "Raw spend: 107910.8034854279\n", + "After adstock: 107911.13681876122\n", + "After hill transform: 0.9837591649699805\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161216992537e-08\n", + "After adstock: 0.17647060313645535\n", + "After hill transform: 7.200744793479926e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252700804\n", + "After adstock: 455904.4447492303\n", + "After hill transform: 0.9531672654244271\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,335.35\n", + "Adstocked value: 694,335.68\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0442\n", + "Raw spend: 694335.3465896203\n", + "After adstock: 694335.6799229537\n", + "After hill transform: 0.7023003346916511\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,910.80\n", + "Adstocked value: 107,911.14\n", + "Saturated value: 0.9838\n", + "Final response: 66084.5485\n", + "Raw spend: 107910.8034854279\n", + "After adstock: 107911.13681876122\n", + "After hill transform: 0.9837591649699805\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.3144879699719774e-17\n", + "After adstock: 0.17647058823529416\n", + "After hill transform: 7.2007431059758e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252702294\n", + "After adstock: 455904.4447492452\n", + "After hill transform: 0.9531672654244314\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,335.35\n", + "Adstocked value: 694,335.68\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0442\n", + "Raw spend: 694335.3465896203\n", + "After adstock: 694335.6799229537\n", + "After hill transform: 0.7023003346916511\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,910.80\n", + "Adstocked value: 107,911.14\n", + "Saturated value: 0.9838\n", + "Final response: 66084.5485\n", + "Raw spend: 107910.8034854279\n", + "After adstock: 107911.13681876122\n", + "After hill transform: 0.9837591649699805\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.3144879699719774e-17\n", + "After adstock: 0.17647058823529416\n", + "After hill transform: 7.2007431059758e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252700804\n", + "After adstock: 455904.4447492303\n", + "After hill transform: 0.9531672654244271\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,335.35\n", + "Adstocked value: 694,335.68\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0442\n", + "Raw spend: 694335.3465896352\n", + "After adstock: 694335.6799229686\n", + "After hill transform: 0.7023003346916538\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,910.80\n", + "Adstocked value: 107,911.14\n", + "Saturated value: 0.9838\n", + "Final response: 66084.5485\n", + "Raw spend: 107910.8034854279\n", + "After adstock: 107911.13681876122\n", + "After hill transform: 0.9837591649699805\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.3144879699719774e-17\n", + "After adstock: 0.17647058823529416\n", + "After hill transform: 7.2007431059758e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252700804\n", + "After adstock: 455904.4447492303\n", + "After hill transform: 0.9531672654244271\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,335.35\n", + "Adstocked value: 694,335.68\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0442\n", + "Raw spend: 694335.3465896203\n", + "After adstock: 694335.6799229537\n", + "After hill transform: 0.7023003346916511\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,910.80\n", + "Adstocked value: 107,911.14\n", + "Saturated value: 0.9838\n", + "Final response: 66084.5485\n", + "Raw spend: 107910.8034854428\n", + "After adstock: 107911.13681877613\n", + "After hill transform: 0.9837591649699864\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.3144879699719774e-17\n", + "After adstock: 0.17647058823529416\n", + "After hill transform: 7.2007431059758e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252700804\n", + "After adstock: 455904.4447492303\n", + "After hill transform: 0.9531672654244271\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,335.35\n", + "Adstocked value: 694,335.68\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0442\n", + "Raw spend: 694335.3465896203\n", + "After adstock: 694335.6799229537\n", + "After hill transform: 0.7023003346916511\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,910.80\n", + "Adstocked value: 107,911.14\n", + "Saturated value: 0.9838\n", + "Final response: 66084.5485\n", + "Raw spend: 107910.8034854279\n", + "After adstock: 107911.13681876122\n", + "After hill transform: 0.9837591649699805\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161216992537e-08\n", + "After adstock: 0.17647060313645535\n", + "After hill transform: 7.200744793479926e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,899.20\n", + "Adstocked value: 455,900.43\n", + "Saturated value: 0.9532\n", + "Final response: 514840.1923\n", + "Raw spend: 455899.20416736434\n", + "After adstock: 455900.4263895866\n", + "After hill transform: 0.9531660863760525\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 714,699.53\n", + "Adstocked value: 714,699.86\n", + "Saturated value: 0.7058\n", + "Final response: 100868.8396\n", + "Raw spend: 714699.5296289041\n", + "After adstock: 714699.8629622374\n", + "After hill transform: 0.7058326556181826\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 88,050.03\n", + "Adstocked value: 88,050.37\n", + "Saturated value: 0.9726\n", + "Final response: 65333.0676\n", + "Raw spend: 88050.03445039991\n", + "After adstock: 88050.36778373324\n", + "After hill transform: 0.9725723416958026\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,899.20\n", + "Adstocked value: 455,900.43\n", + "Saturated value: 0.9532\n", + "Final response: 514840.1923\n", + "Raw spend: 455899.20416736434\n", + "After adstock: 455900.4263895866\n", + "After hill transform: 0.9531660863760525\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 714,699.53\n", + "Adstocked value: 714,699.86\n", + "Saturated value: 0.7058\n", + "Final response: 100868.8396\n", + "Raw spend: 714699.5296289041\n", + "After adstock: 714699.8629622374\n", + "After hill transform: 0.7058326556181826\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 88,050.03\n", + "Adstocked value: 88,050.37\n", + "Saturated value: 0.9726\n", + "Final response: 65333.0676\n", + "Raw spend: 88050.03445039991\n", + "After adstock: 88050.36778373324\n", + "After hill transform: 0.9725723416958026\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,902.82\n", + "Adstocked value: 455,904.04\n", + "Saturated value: 0.9532\n", + "Final response: 514840.7655\n", + "Raw spend: 455902.8206910437\n", + "After adstock: 455904.04291326593\n", + "After hill transform: 0.9531671475213274\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 696,371.76\n", + "Adstocked value: 696,372.10\n", + "Saturated value: 0.7027\n", + "Final response: 100415.3442\n", + "Raw spend: 696371.7648935487\n", + "After adstock: 696372.098226882\n", + "After hill transform: 0.702659308376393\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,924.73\n", + "Adstocked value: 105,925.06\n", + "Saturated value: 0.9830\n", + "Final response: 66030.8017\n", + "Raw spend: 105924.72658192509\n", + "After adstock: 105925.05991525842\n", + "After hill transform: 0.9829590701243766\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.0830391729747798e-17\n", + "After adstock: 0.17647058823529416\n", + "After hill transform: 7.2007431059758e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,902.82\n", + "Adstocked value: 455,904.04\n", + "Saturated value: 0.9532\n", + "Final response: 514840.7655\n", + "Raw spend: 455902.8206910437\n", + "After adstock: 455904.04291326593\n", + "After hill transform: 0.9531671475213274\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 696,371.76\n", + "Adstocked value: 696,372.10\n", + "Saturated value: 0.7027\n", + "Final response: 100415.3442\n", + "Raw spend: 696371.7648935487\n", + "After adstock: 696372.098226882\n", + "After hill transform: 0.702659308376393\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 105,924.73\n", + "Adstocked value: 105,925.06\n", + "Saturated value: 0.9830\n", + "Final response: 66030.8017\n", + "Raw spend: 105924.72658192509\n", + "After adstock: 105925.05991525842\n", + "After hill transform: 0.9829590701243766\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.0830391729747798e-17\n", + "After adstock: 0.17647058823529416\n", + "After hill transform: 7.2007431059758e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.18\n", + "Adstocked value: 455,904.40\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8221\n", + "Raw spend: 455903.1783988655\n", + "After adstock: 455904.40062108776\n", + "After hill transform: 0.9531672524767627\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,558.98\n", + "Adstocked value: 694,559.31\n", + "Saturated value: 0.7023\n", + "Final response: 100369.6869\n", + "Raw spend: 694558.9785319731\n", + "After adstock: 694559.3118653065\n", + "After hill transform: 0.7023398194977719\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,692.70\n", + "Adstocked value: 107,693.03\n", + "Saturated value: 0.9837\n", + "Final response: 66078.8173\n", + "Raw spend: 107692.69984987551\n", + "After adstock: 107693.03318320884\n", + "After hill transform: 0.983673848989616\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.2890711172910542e-17\n", + "After adstock: 0.17647058823529416\n", + "After hill transform: 7.2007431059758e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.18\n", + "Adstocked value: 455,904.40\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8221\n", + "Raw spend: 455903.1783988655\n", + "After adstock: 455904.40062108776\n", + "After hill transform: 0.9531672524767627\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,558.98\n", + "Adstocked value: 694,559.31\n", + "Saturated value: 0.7023\n", + "Final response: 100369.6869\n", + "Raw spend: 694558.9785319731\n", + "After adstock: 694559.3118653065\n", + "After hill transform: 0.7023398194977719\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,692.70\n", + "Adstocked value: 107,693.03\n", + "Saturated value: 0.9837\n", + "Final response: 66078.8173\n", + "Raw spend: 107692.69984987551\n", + "After adstock: 107693.03318320884\n", + "After hill transform: 0.983673848989616\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.2890711172910542e-17\n", + "After adstock: 0.17647058823529416\n", + "After hill transform: 7.2007431059758e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.20\n", + "Adstocked value: 455,904.42\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8258\n", + "Raw spend: 455903.2015346917\n", + "After adstock: 455904.4237569139\n", + "After hill transform: 0.9531672592650596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,441.73\n", + "Adstocked value: 694,442.06\n", + "Saturated value: 0.7023\n", + "Final response: 100366.7287\n", + "Raw spend: 694441.7311371466\n", + "After adstock: 694442.06447048\n", + "After hill transform: 0.7023191200760022\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,807.05\n", + "Adstocked value: 107,807.38\n", + "Saturated value: 0.9837\n", + "Final response: 66081.8272\n", + "Raw spend: 107807.04882346877\n", + "After adstock: 107807.3821568021\n", + "After hill transform: 0.983718655418466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.3023968512187514e-17\n", + "After adstock: 0.17647058823529416\n", + "After hill transform: 7.2007431059758e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.20\n", + "Adstocked value: 455,904.42\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8258\n", + "Raw spend: 455903.2015346917\n", + "After adstock: 455904.4237569139\n", + "After hill transform: 0.9531672592650596\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,441.73\n", + "Adstocked value: 694,442.06\n", + "Saturated value: 0.7023\n", + "Final response: 100366.7287\n", + "Raw spend: 694441.7311371466\n", + "After adstock: 694442.06447048\n", + "After hill transform: 0.7023191200760022\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,807.05\n", + "Adstocked value: 107,807.38\n", + "Saturated value: 0.9837\n", + "Final response: 66081.8272\n", + "Raw spend: 107807.04882346877\n", + "After adstock: 107807.3821568021\n", + "After hill transform: 0.983718655418466\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.3023968512187514e-17\n", + "After adstock: 0.17647058823529416\n", + "After hill transform: 7.2007431059758e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.21\n", + "Adstocked value: 455,904.43\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8276\n", + "Raw spend: 455903.21248258784\n", + "After adstock: 455904.4347048101\n", + "After hill transform: 0.9531672624772882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,386.25\n", + "Adstocked value: 694,386.58\n", + "Saturated value: 0.7023\n", + "Final response: 100365.3288\n", + "Raw spend: 694386.2495525453\n", + "After adstock: 694386.5828858786\n", + "After hill transform: 0.7023093235815988\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,861.16\n", + "Adstocked value: 107,861.49\n", + "Saturated value: 0.9837\n", + "Final response: 66083.2476\n", + "Raw spend: 107861.15887224111\n", + "After adstock: 107861.49220557444\n", + "After hill transform: 0.9837397991721419\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.308702601852944e-17\n", + "After adstock: 0.17647058823529416\n", + "After hill transform: 7.2007431059758e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.21\n", + "Adstocked value: 455,904.43\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8276\n", + "Raw spend: 455903.21248258784\n", + "After adstock: 455904.4347048101\n", + "After hill transform: 0.9531672624772882\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,386.25\n", + "Adstocked value: 694,386.58\n", + "Saturated value: 0.7023\n", + "Final response: 100365.3288\n", + "Raw spend: 694386.2495525453\n", + "After adstock: 694386.5828858786\n", + "After hill transform: 0.7023093235815988\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,861.16\n", + "Adstocked value: 107,861.49\n", + "Saturated value: 0.9837\n", + "Final response: 66083.2476\n", + "Raw spend: 107861.15887224111\n", + "After adstock: 107861.49220557444\n", + "After hill transform: 0.9837397991721419\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.308702601852944e-17\n", + "After adstock: 0.17647058823529416\n", + "After hill transform: 7.2007431059758e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8284\n", + "Raw spend: 455903.2177077051\n", + "After adstock: 455904.43992992735\n", + "After hill transform: 0.9531672640103928\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,359.77\n", + "Adstocked value: 694,360.10\n", + "Saturated value: 0.7023\n", + "Final response: 100364.6605\n", + "Raw spend: 694359.769781199\n", + "After adstock: 694360.1031145324\n", + "After hill transform: 0.7023046476539635\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,886.98\n", + "Adstocked value: 107,887.32\n", + "Saturated value: 0.9837\n", + "Final response: 66083.9246\n", + "Raw spend: 107886.9840488167\n", + "After adstock: 107887.31738215002\n", + "After hill transform: 0.9837498772237533\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.3117121560349193e-17\n", + "After adstock: 0.17647058823529416\n", + "After hill transform: 7.2007431059758e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8284\n", + "Raw spend: 455903.2177077051\n", + "After adstock: 455904.43992992735\n", + "After hill transform: 0.9531672640103928\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,359.77\n", + "Adstocked value: 694,360.10\n", + "Saturated value: 0.7023\n", + "Final response: 100364.6605\n", + "Raw spend: 694359.769781199\n", + "After adstock: 694360.1031145324\n", + "After hill transform: 0.7023046476539635\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,886.98\n", + "Adstocked value: 107,887.32\n", + "Saturated value: 0.9837\n", + "Final response: 66083.9246\n", + "Raw spend: 107886.9840488167\n", + "After adstock: 107887.31738215002\n", + "After hill transform: 0.9837498772237533\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.3117121560349193e-17\n", + "After adstock: 0.17647058823529416\n", + "After hill transform: 7.2007431059758e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8288\n", + "Raw spend: 455903.22021167\n", + "After adstock: 455904.4424338922\n", + "After hill transform: 0.9531672647450825\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,347.08\n", + "Adstocked value: 694,347.41\n", + "Saturated value: 0.7023\n", + "Final response: 100364.3403\n", + "Raw spend: 694347.0802252365\n", + "After adstock: 694347.4135585699\n", + "After hill transform: 0.7023024067918596\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,899.36\n", + "Adstocked value: 107,899.69\n", + "Saturated value: 0.9838\n", + "Final response: 66084.2488\n", + "Raw spend: 107899.35991185244\n", + "After adstock: 107899.69324518577\n", + "After hill transform: 0.9837547037650914\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.3131543854905723e-17\n", + "After adstock: 0.17647058823529416\n", + "After hill transform: 7.2007431059758e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8288\n", + "Raw spend: 455903.22021167\n", + "After adstock: 455904.4424338922\n", + "After hill transform: 0.9531672647450825\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,347.08\n", + "Adstocked value: 694,347.41\n", + "Saturated value: 0.7023\n", + "Final response: 100364.3403\n", + "Raw spend: 694347.0802252365\n", + "After adstock: 694347.4135585699\n", + "After hill transform: 0.7023024067918596\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,899.36\n", + "Adstocked value: 107,899.69\n", + "Saturated value: 0.9838\n", + "Final response: 66084.2488\n", + "Raw spend: 107899.35991185244\n", + "After adstock: 107899.69324518577\n", + "After hill transform: 0.9837547037650914\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.3131543854905723e-17\n", + "After adstock: 0.17647058823529416\n", + "After hill transform: 7.2007431059758e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8290\n", + "Raw spend: 455903.2214139488\n", + "After adstock: 455904.44363617105\n", + "After hill transform: 0.9531672650978438\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,340.99\n", + "Adstocked value: 694,341.32\n", + "Saturated value: 0.7023\n", + "Final response: 100364.1865\n", + "Raw spend: 694340.9873345011\n", + "After adstock: 694341.3206678345\n", + "After hill transform: 0.702301330823837\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,905.30\n", + "Adstocked value: 107,905.64\n", + "Saturated value: 0.9838\n", + "Final response: 66084.4044\n", + "Raw spend: 107905.30218291818\n", + "After adstock: 107905.63551625151\n", + "After hill transform: 0.9837570205313986\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.3138468720137137e-17\n", + "After adstock: 0.17647058823529416\n", + "After hill transform: 7.2007431059758e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8290\n", + "Raw spend: 455903.2214139488\n", + "After adstock: 455904.44363617105\n", + "After hill transform: 0.9531672650978438\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,340.99\n", + "Adstocked value: 694,341.32\n", + "Saturated value: 0.7023\n", + "Final response: 100364.1865\n", + "Raw spend: 694340.9873345011\n", + "After adstock: 694341.3206678345\n", + "After hill transform: 0.702301330823837\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,905.30\n", + "Adstocked value: 107,905.64\n", + "Saturated value: 0.9838\n", + "Final response: 66084.4044\n", + "Raw spend: 107905.30218291818\n", + "After adstock: 107905.63551625151\n", + "After hill transform: 0.9837570205313986\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.3138468720137137e-17\n", + "After adstock: 0.17647058823529416\n", + "After hill transform: 7.2007431059758e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2219917619\n", + "After adstock: 455904.4442139841\n", + "After hill transform: 0.9531672652673802\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,338.06\n", + "Adstocked value: 694,338.39\n", + "Saturated value: 0.7023\n", + "Final response: 100364.1126\n", + "Raw spend: 694338.0591021702\n", + "After adstock: 694338.3924355035\n", + "After hill transform: 0.7023008137113838\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,908.16\n", + "Adstocked value: 107,908.49\n", + "Saturated value: 0.9838\n", + "Final response: 66084.4792\n", + "Raw spend: 107908.15802770673\n", + "After adstock: 107908.49136104005\n", + "After hill transform: 0.9837581338041212\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.314179679791475e-17\n", + "After adstock: 0.17647058823529416\n", + "After hill transform: 7.2007431059758e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2219917619\n", + "After adstock: 455904.4442139841\n", + "After hill transform: 0.9531672652673802\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,338.06\n", + "Adstocked value: 694,338.39\n", + "Saturated value: 0.7023\n", + "Final response: 100364.1126\n", + "Raw spend: 694338.0591021702\n", + "After adstock: 694338.3924355035\n", + "After hill transform: 0.7023008137113838\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,908.16\n", + "Adstocked value: 107,908.49\n", + "Saturated value: 0.9838\n", + "Final response: 66084.4792\n", + "Raw spend: 107908.15802770673\n", + "After adstock: 107908.49136104005\n", + "After hill transform: 0.9837581338041212\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.314179679791475e-17\n", + "After adstock: 0.17647058823529416\n", + "After hill transform: 7.2007431059758e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2222695823\n", + "After adstock: 455904.4444918045\n", + "After hill transform: 0.9531672653488956\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.65\n", + "Adstocked value: 694,336.98\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0771\n", + "Raw spend: 694336.6511681481\n", + "After adstock: 694336.9845014815\n", + "After hill transform: 0.7023005650757065\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,909.53\n", + "Adstocked value: 107,909.86\n", + "Saturated value: 0.9838\n", + "Final response: 66084.5152\n", + "Raw spend: 107909.53115681163\n", + "After adstock: 107909.86449014496\n", + "After hill transform: 0.9837586690436189\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.3143396983078237e-17\n", + "After adstock: 0.17647058823529416\n", + "After hill transform: 7.2007431059758e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.2222695823\n", + "After adstock: 455904.4444918045\n", + "After hill transform: 0.9531672653488956\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.65\n", + "Adstocked value: 694,336.98\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0771\n", + "Raw spend: 694336.6511681481\n", + "After adstock: 694336.9845014815\n", + "After hill transform: 0.7023005650757065\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,909.53\n", + "Adstocked value: 107,909.86\n", + "Saturated value: 0.9838\n", + "Final response: 66084.5152\n", + "Raw spend: 107909.53115681163\n", + "After adstock: 107909.86449014496\n", + "After hill transform: 0.9837586690436189\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.3143396983078237e-17\n", + "After adstock: 0.17647058823529416\n", + "After hill transform: 7.2007431059758e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22240319086\n", + "After adstock: 455904.4446254131\n", + "After hill transform: 0.9531672653880978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,335.97\n", + "Adstocked value: 694,336.31\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0600\n", + "Raw spend: 694335.974068447\n", + "After adstock: 694336.3074017804\n", + "After hill transform: 0.7023004455023082\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,910.19\n", + "Adstocked value: 107,910.52\n", + "Saturated value: 0.9838\n", + "Final response: 66084.5325\n", + "Raw spend: 107910.19151822905\n", + "After adstock: 107910.52485156238\n", + "After hill transform: 0.9837589264409019\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.3144166539661747e-17\n", + "After adstock: 0.17647058823529416\n", + "After hill transform: 7.2007431059758e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22240319086\n", + "After adstock: 455904.4446254131\n", + "After hill transform: 0.9531672653880978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,335.97\n", + "Adstocked value: 694,336.31\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0600\n", + "Raw spend: 694335.974068447\n", + "After adstock: 694336.3074017804\n", + "After hill transform: 0.7023004455023082\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,910.19\n", + "Adstocked value: 107,910.52\n", + "Saturated value: 0.9838\n", + "Final response: 66084.5325\n", + "Raw spend: 107910.19151822905\n", + "After adstock: 107910.52485156238\n", + "After hill transform: 0.9837589264409019\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.3144166539661747e-17\n", + "After adstock: 0.17647058823529416\n", + "After hill transform: 7.2007431059758e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22240320576\n", + "After adstock: 455904.444625428\n", + "After hill transform: 0.9531672653881021\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,335.97\n", + "Adstocked value: 694,336.31\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0600\n", + "Raw spend: 694335.974068447\n", + "After adstock: 694336.3074017804\n", + "After hill transform: 0.7023004455023082\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,910.19\n", + "Adstocked value: 107,910.52\n", + "Saturated value: 0.9838\n", + "Final response: 66084.5325\n", + "Raw spend: 107910.19151822905\n", + "After adstock: 107910.52485156238\n", + "After hill transform: 0.9837589264409019\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.3144166539661747e-17\n", + "After adstock: 0.17647058823529416\n", + "After hill transform: 7.2007431059758e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22240319086\n", + "After adstock: 455904.4446254131\n", + "After hill transform: 0.9531672653880978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,335.97\n", + "Adstocked value: 694,336.31\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0600\n", + "Raw spend: 694335.9740684619\n", + "After adstock: 694336.3074017953\n", + "After hill transform: 0.7023004455023109\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,910.19\n", + "Adstocked value: 107,910.52\n", + "Saturated value: 0.9838\n", + "Final response: 66084.5325\n", + "Raw spend: 107910.19151822905\n", + "After adstock: 107910.52485156238\n", + "After hill transform: 0.9837589264409019\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.3144166539661747e-17\n", + "After adstock: 0.17647058823529416\n", + "After hill transform: 7.2007431059758e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22240319086\n", + "After adstock: 455904.4446254131\n", + "After hill transform: 0.9531672653880978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,335.97\n", + "Adstocked value: 694,336.31\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0600\n", + "Raw spend: 694335.974068447\n", + "After adstock: 694336.3074017804\n", + "After hill transform: 0.7023004455023082\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,910.19\n", + "Adstocked value: 107,910.52\n", + "Saturated value: 0.9838\n", + "Final response: 66084.5325\n", + "Raw spend: 107910.19151824396\n", + "After adstock: 107910.52485157728\n", + "After hill transform: 0.9837589264409077\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.3144166539661747e-17\n", + "After adstock: 0.17647058823529416\n", + "After hill transform: 7.2007431059758e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22240319086\n", + "After adstock: 455904.4446254131\n", + "After hill transform: 0.9531672653880978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,335.97\n", + "Adstocked value: 694,336.31\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0600\n", + "Raw spend: 694335.974068447\n", + "After adstock: 694336.3074017804\n", + "After hill transform: 0.7023004455023082\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,910.19\n", + "Adstocked value: 107,910.52\n", + "Saturated value: 0.9838\n", + "Final response: 66084.5325\n", + "Raw spend: 107910.19151822905\n", + "After adstock: 107910.52485156238\n", + "After hill transform: 0.9837589264409019\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161216991822e-08\n", + "After adstock: 0.17647060313645535\n", + "After hill transform: 7.200744793479926e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22240319086\n", + "After adstock: 455904.4446254131\n", + "After hill transform: 0.9531672653880978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,335.97\n", + "Adstocked value: 694,336.31\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0600\n", + "Raw spend: 694335.974068447\n", + "After adstock: 694336.3074017804\n", + "After hill transform: 0.7023004455023082\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,910.19\n", + "Adstocked value: 107,910.52\n", + "Saturated value: 0.9838\n", + "Final response: 66084.5325\n", + "Raw spend: 107910.19151822905\n", + "After adstock: 107910.52485156238\n", + "After hill transform: 0.9837589264409019\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.3144166539661747e-17\n", + "After adstock: 0.17647058823529416\n", + "After hill transform: 7.2007431059758e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22240320576\n", + "After adstock: 455904.444625428\n", + "After hill transform: 0.9531672653881021\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,335.97\n", + "Adstocked value: 694,336.31\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0600\n", + "Raw spend: 694335.974068447\n", + "After adstock: 694336.3074017804\n", + "After hill transform: 0.7023004455023082\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,910.19\n", + "Adstocked value: 107,910.52\n", + "Saturated value: 0.9838\n", + "Final response: 66084.5325\n", + "Raw spend: 107910.19151822905\n", + "After adstock: 107910.52485156238\n", + "After hill transform: 0.9837589264409019\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.3144166539661747e-17\n", + "After adstock: 0.17647058823529416\n", + "After hill transform: 7.2007431059758e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22240319086\n", + "After adstock: 455904.4446254131\n", + "After hill transform: 0.9531672653880978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,335.97\n", + "Adstocked value: 694,336.31\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0600\n", + "Raw spend: 694335.9740684619\n", + "After adstock: 694336.3074017953\n", + "After hill transform: 0.7023004455023109\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,910.19\n", + "Adstocked value: 107,910.52\n", + "Saturated value: 0.9838\n", + "Final response: 66084.5325\n", + "Raw spend: 107910.19151822905\n", + "After adstock: 107910.52485156238\n", + "After hill transform: 0.9837589264409019\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.3144166539661747e-17\n", + "After adstock: 0.17647058823529416\n", + "After hill transform: 7.2007431059758e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22240319086\n", + "After adstock: 455904.4446254131\n", + "After hill transform: 0.9531672653880978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,335.97\n", + "Adstocked value: 694,336.31\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0600\n", + "Raw spend: 694335.974068447\n", + "After adstock: 694336.3074017804\n", + "After hill transform: 0.7023004455023082\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,910.19\n", + "Adstocked value: 107,910.52\n", + "Saturated value: 0.9838\n", + "Final response: 66084.5325\n", + "Raw spend: 107910.19151824396\n", + "After adstock: 107910.52485157728\n", + "After hill transform: 0.9837589264409077\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.3144166539661747e-17\n", + "After adstock: 0.17647058823529416\n", + "After hill transform: 7.2007431059758e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22240319086\n", + "After adstock: 455904.4446254131\n", + "After hill transform: 0.9531672653880978\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,335.97\n", + "Adstocked value: 694,336.31\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0600\n", + "Raw spend: 694335.974068447\n", + "After adstock: 694336.3074017804\n", + "After hill transform: 0.7023004455023082\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,910.19\n", + "Adstocked value: 107,910.52\n", + "Saturated value: 0.9838\n", + "Final response: 66084.5325\n", + "Raw spend: 107910.19151822905\n", + "After adstock: 107910.52485156238\n", + "After hill transform: 0.9837589264409019\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161216991822e-08\n", + "After adstock: 0.17647060313645535\n", + "After hill transform: 7.200744793479926e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.21\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8278\n", + "Raw spend: 455903.21434619353\n", + "After adstock: 455904.4365684158\n", + "After hill transform: 0.9531672630240898\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,335.97\n", + "Adstocked value: 694,336.31\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0600\n", + "Raw spend: 694335.9734350899\n", + "After adstock: 694336.3067684233\n", + "After hill transform: 0.7023004453904595\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.97\n", + "Adstocked value: 107,925.30\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9192\n", + "Raw spend: 107924.96567775552\n", + "After adstock: 107925.29901108885\n", + "After hill transform: 0.9837646836883158\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.21\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8278\n", + "Raw spend: 455903.21434619353\n", + "After adstock: 455904.4365684158\n", + "After hill transform: 0.9531672630240898\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,335.97\n", + "Adstocked value: 694,336.31\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0600\n", + "Raw spend: 694335.9734350899\n", + "After adstock: 694336.3067684233\n", + "After hill transform: 0.7023004453904595\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.97\n", + "Adstocked value: 107,925.30\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9192\n", + "Raw spend: 107924.96567775552\n", + "After adstock: 107925.29901108885\n", + "After hill transform: 0.9837646836883158\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.21\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8278\n", + "Raw spend: 455903.21434620844\n", + "After adstock: 455904.4365684307\n", + "After hill transform: 0.9531672630240942\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,335.97\n", + "Adstocked value: 694,336.31\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0600\n", + "Raw spend: 694335.9734350899\n", + "After adstock: 694336.3067684233\n", + "After hill transform: 0.7023004453904595\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.97\n", + "Adstocked value: 107,925.30\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9192\n", + "Raw spend: 107924.96567775552\n", + "After adstock: 107925.29901108885\n", + "After hill transform: 0.9837646836883158\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.21\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8278\n", + "Raw spend: 455903.21434619353\n", + "After adstock: 455904.4365684158\n", + "After hill transform: 0.9531672630240898\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,335.97\n", + "Adstocked value: 694,336.31\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0600\n", + "Raw spend: 694335.9734351048\n", + "After adstock: 694336.3067684382\n", + "After hill transform: 0.7023004453904621\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.97\n", + "Adstocked value: 107,925.30\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9192\n", + "Raw spend: 107924.96567775552\n", + "After adstock: 107925.29901108885\n", + "After hill transform: 0.9837646836883158\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.21\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8278\n", + "Raw spend: 455903.21434619353\n", + "After adstock: 455904.4365684158\n", + "After hill transform: 0.9531672630240898\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,335.97\n", + "Adstocked value: 694,336.31\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0600\n", + "Raw spend: 694335.9734350899\n", + "After adstock: 694336.3067684233\n", + "After hill transform: 0.7023004453904595\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.97\n", + "Adstocked value: 107,925.30\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9192\n", + "Raw spend: 107924.96567777042\n", + "After adstock: 107925.29901110375\n", + "After hill transform: 0.9837646836883216\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.21\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8278\n", + "Raw spend: 455903.21434619353\n", + "After adstock: 455904.4365684158\n", + "After hill transform: 0.9531672630240898\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,335.97\n", + "Adstocked value: 694,336.31\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0600\n", + "Raw spend: 694335.9734350899\n", + "After adstock: 694336.3067684233\n", + "After hill transform: 0.7023004453904595\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.97\n", + "Adstocked value: 107,925.30\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9192\n", + "Raw spend: 107924.96567775552\n", + "After adstock: 107925.29901108885\n", + "After hill transform: 0.9837646836883158\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.21\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8278\n", + "Raw spend: 455903.21434619353\n", + "After adstock: 455904.4365684158\n", + "After hill transform: 0.9531672630240898\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,335.97\n", + "Adstocked value: 694,336.31\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0600\n", + "Raw spend: 694335.9734350899\n", + "After adstock: 694336.3067684233\n", + "After hill transform: 0.7023004453904595\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.97\n", + "Adstocked value: 107,925.30\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9192\n", + "Raw spend: 107924.96567775552\n", + "After adstock: 107925.29901108885\n", + "After hill transform: 0.9837646836883158\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.21\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8278\n", + "Raw spend: 455903.21434620844\n", + "After adstock: 455904.4365684307\n", + "After hill transform: 0.9531672630240942\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,335.97\n", + "Adstocked value: 694,336.31\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0600\n", + "Raw spend: 694335.9734350899\n", + "After adstock: 694336.3067684233\n", + "After hill transform: 0.7023004453904595\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.97\n", + "Adstocked value: 107,925.30\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9192\n", + "Raw spend: 107924.96567775552\n", + "After adstock: 107925.29901108885\n", + "After hill transform: 0.9837646836883158\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.21\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8278\n", + "Raw spend: 455903.21434619353\n", + "After adstock: 455904.4365684158\n", + "After hill transform: 0.9531672630240898\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,335.97\n", + "Adstocked value: 694,336.31\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0600\n", + "Raw spend: 694335.9734351048\n", + "After adstock: 694336.3067684382\n", + "After hill transform: 0.7023004453904621\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.97\n", + "Adstocked value: 107,925.30\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9192\n", + "Raw spend: 107924.96567775552\n", + "After adstock: 107925.29901108885\n", + "After hill transform: 0.9837646836883158\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.21\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8278\n", + "Raw spend: 455903.21434619353\n", + "After adstock: 455904.4365684158\n", + "After hill transform: 0.9531672630240898\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,335.97\n", + "Adstocked value: 694,336.31\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0600\n", + "Raw spend: 694335.9734350899\n", + "After adstock: 694336.3067684233\n", + "After hill transform: 0.7023004453904595\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.97\n", + "Adstocked value: 107,925.30\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9192\n", + "Raw spend: 107924.96567777042\n", + "After adstock: 107925.29901110375\n", + "After hill transform: 0.9837646836883216\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.21\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8278\n", + "Raw spend: 455903.21434619353\n", + "After adstock: 455904.4365684158\n", + "After hill transform: 0.9531672630240898\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,335.97\n", + "Adstocked value: 694,336.31\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0600\n", + "Raw spend: 694335.9734350899\n", + "After adstock: 694336.3067684233\n", + "After hill transform: 0.7023004453904595\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.97\n", + "Adstocked value: 107,925.30\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9192\n", + "Raw spend: 107924.96567775552\n", + "After adstock: 107925.29901108885\n", + "After hill transform: 0.9837646836883158\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193847656e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0608\n", + "Raw spend: 694336.0038250245\n", + "After adstock: 694336.3371583578\n", + "After hill transform: 0.7023004507572169\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98823926292\n", + "After adstock: 107925.32157259625\n", + "After hill transform: 0.9837646924780271\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.1079739949556386e-19\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0608\n", + "Raw spend: 694336.0038250245\n", + "After adstock: 694336.3371583578\n", + "After hill transform: 0.7023004507572169\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98823926292\n", + "After adstock: 107925.32157259625\n", + "After hill transform: 0.9837646924780271\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.1079739949556386e-19\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0608\n", + "Raw spend: 694336.0038250245\n", + "After adstock: 694336.3371583578\n", + "After hill transform: 0.7023004507572169\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98823926292\n", + "After adstock: 107925.32157259625\n", + "After hill transform: 0.9837646924780271\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.1079739949556386e-19\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0608\n", + "Raw spend: 694336.0038250394\n", + "After adstock: 694336.3371583727\n", + "After hill transform: 0.7023004507572196\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98823926292\n", + "After adstock: 107925.32157259625\n", + "After hill transform: 0.9837646924780271\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.1079739949556386e-19\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0608\n", + "Raw spend: 694336.0038250245\n", + "After adstock: 694336.3371583578\n", + "After hill transform: 0.7023004507572169\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98823927782\n", + "After adstock: 107925.32157261115\n", + "After hill transform: 0.9837646924780329\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.1079739949556386e-19\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0608\n", + "Raw spend: 694336.0038250245\n", + "After adstock: 694336.3371583578\n", + "After hill transform: 0.7023004507572169\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98823926292\n", + "After adstock: 107925.32157259625\n", + "After hill transform: 0.9837646924780271\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193958452e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0608\n", + "Raw spend: 694336.0038250245\n", + "After adstock: 694336.3371583578\n", + "After hill transform: 0.7023004507572169\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98823926292\n", + "After adstock: 107925.32157259625\n", + "After hill transform: 0.9837646924780271\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.1079739949556386e-19\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0608\n", + "Raw spend: 694336.0038250245\n", + "After adstock: 694336.3371583578\n", + "After hill transform: 0.7023004507572169\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98823926292\n", + "After adstock: 107925.32157259625\n", + "After hill transform: 0.9837646924780271\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.1079739949556386e-19\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0608\n", + "Raw spend: 694336.0038250394\n", + "After adstock: 694336.3371583727\n", + "After hill transform: 0.7023004507572196\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98823926292\n", + "After adstock: 107925.32157259625\n", + "After hill transform: 0.9837646924780271\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.1079739949556386e-19\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0608\n", + "Raw spend: 694336.0038250245\n", + "After adstock: 694336.3371583578\n", + "After hill transform: 0.7023004507572169\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98823927782\n", + "After adstock: 107925.32157261115\n", + "After hill transform: 0.9837646924780329\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.1079739949556386e-19\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0608\n", + "Raw spend: 694336.0038250245\n", + "After adstock: 694336.3371583578\n", + "After hill transform: 0.7023004507572169\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98823926292\n", + "After adstock: 107925.32157259625\n", + "After hill transform: 0.9837646924780271\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193958452e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,335.98\n", + "Adstocked value: 694,336.31\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0601\n", + "Raw spend: 694335.9761285875\n", + "After adstock: 694336.3094619209\n", + "After hill transform: 0.7023004458661218\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.96\n", + "Adstocked value: 107,925.29\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9191\n", + "Raw spend: 107924.96088614698\n", + "After adstock: 107925.2942194803\n", + "After hill transform: 0.9837646818215577\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,335.98\n", + "Adstocked value: 694,336.31\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0601\n", + "Raw spend: 694335.9761285875\n", + "After adstock: 694336.3094619209\n", + "After hill transform: 0.7023004458661218\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.96\n", + "Adstocked value: 107,925.29\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9191\n", + "Raw spend: 107924.96088614698\n", + "After adstock: 107925.2942194803\n", + "After hill transform: 0.9837646818215577\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,335.99\n", + "Adstocked value: 694,336.32\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0604\n", + "Raw spend: 694335.9907502459\n", + "After adstock: 694336.3240835792\n", + "After hill transform: 0.7023004484482563\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.98\n", + "Adstocked value: 107,925.31\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9195\n", + "Raw spend: 107924.97532655734\n", + "After adstock: 107925.30865989067\n", + "After hill transform: 0.983764687447382\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 5.849278446936577e-20\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,335.99\n", + "Adstocked value: 694,336.32\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0604\n", + "Raw spend: 694335.9907502459\n", + "After adstock: 694336.3240835792\n", + "After hill transform: 0.7023004484482563\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.98\n", + "Adstocked value: 107,925.31\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9195\n", + "Raw spend: 107924.97532655734\n", + "After adstock: 107925.30865989067\n", + "After hill transform: 0.983764687447382\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 5.849278446936577e-20\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.33\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0606\n", + "Raw spend: 694335.9976007731\n", + "After adstock: 694336.3309341065\n", + "After hill transform: 0.7023004496580357\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.98\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9196\n", + "Raw spend: 107924.98209216652\n", + "After adstock: 107925.31542549985\n", + "After hill transform: 0.9837646900831877\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 8.589777576156275e-20\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.33\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0606\n", + "Raw spend: 694335.9976007731\n", + "After adstock: 694336.3309341065\n", + "After hill transform: 0.7023004496580357\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.98\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9196\n", + "Raw spend: 107924.98209216652\n", + "After adstock: 107925.31542549985\n", + "After hill transform: 0.9837646900831877\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 8.589777576156275e-20\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.33\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0008090123\n", + "After adstock: 694336.3341423457\n", + "After hill transform: 0.7023004502245996\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9197\n", + "Raw spend: 107924.98526063681\n", + "After adstock: 107925.31859397014\n", + "After hill transform: 0.983764691317588\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.873208205164235e-20\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.33\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0008090123\n", + "After adstock: 694336.3341423457\n", + "After hill transform: 0.7023004502245996\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9197\n", + "Raw spend: 107924.98526063681\n", + "After adstock: 107925.31859397014\n", + "After hill transform: 0.983764691317588\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.873208205164235e-20\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0023085674\n", + "After adstock: 694336.3356419008\n", + "After hill transform: 0.7023004504894159\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98674160367\n", + "After adstock: 107925.320074937\n", + "After hill transform: 0.9837646918945561\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.0473093342594189e-19\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0023085674\n", + "After adstock: 694336.3356419008\n", + "After hill transform: 0.7023004504894159\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98674160367\n", + "After adstock: 107925.320074937\n", + "After hill transform: 0.9837646918945561\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.0473093342594189e-19\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0030031847\n", + "After adstock: 694336.336336518\n", + "After hill transform: 0.7023004506120829\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.9874276105\n", + "After adstock: 107925.32076094383\n", + "After hill transform: 0.9837646921618165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.0750969441744107e-19\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0030031847\n", + "After adstock: 694336.336336518\n", + "After hill transform: 0.7023004506120829\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.9874276105\n", + "After adstock: 107925.32076094383\n", + "After hill transform: 0.9837646921618165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.0750969441744107e-19\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0030031847\n", + "After adstock: 694336.336336518\n", + "After hill transform: 0.7023004506120829\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.9874276105\n", + "After adstock: 107925.32076094383\n", + "After hill transform: 0.9837646921618165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.0750969441744107e-19\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0030031996\n", + "After adstock: 694336.336336533\n", + "After hill transform: 0.7023004506120856\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.9874276105\n", + "After adstock: 107925.32076094383\n", + "After hill transform: 0.9837646921618165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.0750969441744107e-19\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0030031847\n", + "After adstock: 694336.336336518\n", + "After hill transform: 0.7023004506120829\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.9874276254\n", + "After adstock: 107925.32076095873\n", + "After hill transform: 0.9837646921618223\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.0750969441744107e-19\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0030031847\n", + "After adstock: 694336.336336518\n", + "After hill transform: 0.7023004506120829\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.9874276105\n", + "After adstock: 107925.32076094383\n", + "After hill transform: 0.9837646921618165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193955167e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0030031847\n", + "After adstock: 694336.336336518\n", + "After hill transform: 0.7023004506120829\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.9874276105\n", + "After adstock: 107925.32076094383\n", + "After hill transform: 0.9837646921618165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.0750969441744107e-19\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0030031847\n", + "After adstock: 694336.336336518\n", + "After hill transform: 0.7023004506120829\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.9874276105\n", + "After adstock: 107925.32076094383\n", + "After hill transform: 0.9837646921618165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.0750969441744107e-19\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0030031996\n", + "After adstock: 694336.336336533\n", + "After hill transform: 0.7023004506120856\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.9874276105\n", + "After adstock: 107925.32076094383\n", + "After hill transform: 0.9837646921618165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.0750969441744107e-19\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0030031847\n", + "After adstock: 694336.336336518\n", + "After hill transform: 0.7023004506120829\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.9874276254\n", + "After adstock: 107925.32076095873\n", + "After hill transform: 0.9837646921618223\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.0750969441744107e-19\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0030031847\n", + "After adstock: 694336.336336518\n", + "After hill transform: 0.7023004506120829\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.9874276105\n", + "After adstock: 107925.32076094383\n", + "After hill transform: 0.9837646921618165\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161193955167e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0030652103\n", + "After adstock: 694336.3363985437\n", + "After hill transform: 0.7023004506230364\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98748886728\n", + "After adstock: 107925.3208222006\n", + "After hill transform: 0.9837646921856815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.3985297502231897e-17\n", + "After adstock: 0.17647058823529416\n", + "After hill transform: 7.2007431059758e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0030652103\n", + "After adstock: 694336.3363985437\n", + "After hill transform: 0.7023004506230364\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98748886728\n", + "After adstock: 107925.3208222006\n", + "After hill transform: 0.9837646921856815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.3985297502231897e-17\n", + "After adstock: 0.17647058823529416\n", + "After hill transform: 7.2007431059758e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0030652103\n", + "After adstock: 694336.3363985437\n", + "After hill transform: 0.7023004506230364\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98748886728\n", + "After adstock: 107925.3208222006\n", + "After hill transform: 0.9837646921856815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.3985297502231897e-17\n", + "After adstock: 0.17647058823529416\n", + "After hill transform: 7.2007431059758e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0030652252\n", + "After adstock: 694336.3363985586\n", + "After hill transform: 0.702300450623039\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98748886728\n", + "After adstock: 107925.3208222006\n", + "After hill transform: 0.9837646921856815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.3985297502231897e-17\n", + "After adstock: 0.17647058823529416\n", + "After hill transform: 7.2007431059758e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0030652103\n", + "After adstock: 694336.3363985437\n", + "After hill transform: 0.7023004506230364\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98748888218\n", + "After adstock: 107925.32082221551\n", + "After hill transform: 0.9837646921856873\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.3985297502231897e-17\n", + "After adstock: 0.17647058823529416\n", + "After hill transform: 7.2007431059758e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0030652103\n", + "After adstock: 694336.3363985437\n", + "After hill transform: 0.7023004506230364\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98748886728\n", + "After adstock: 107925.3208222006\n", + "After hill transform: 0.9837646921856815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161207832954e-08\n", + "After adstock: 0.17647060313645535\n", + "After hill transform: 7.200744793479926e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0030652103\n", + "After adstock: 694336.3363985437\n", + "After hill transform: 0.7023004506230364\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98748886728\n", + "After adstock: 107925.3208222006\n", + "After hill transform: 0.9837646921856815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.3985297502231897e-17\n", + "After adstock: 0.17647058823529416\n", + "After hill transform: 7.2007431059758e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0030652103\n", + "After adstock: 694336.3363985437\n", + "After hill transform: 0.7023004506230364\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98748886728\n", + "After adstock: 107925.3208222006\n", + "After hill transform: 0.9837646921856815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.3985297502231897e-17\n", + "After adstock: 0.17647058823529416\n", + "After hill transform: 7.2007431059758e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0030652252\n", + "After adstock: 694336.3363985586\n", + "After hill transform: 0.702300450623039\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98748886728\n", + "After adstock: 107925.3208222006\n", + "After hill transform: 0.9837646921856815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.3985297502231897e-17\n", + "After adstock: 0.17647058823529416\n", + "After hill transform: 7.2007431059758e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0030652103\n", + "After adstock: 694336.3363985437\n", + "After hill transform: 0.7023004506230364\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98748888218\n", + "After adstock: 107925.32082221551\n", + "After hill transform: 0.9837646921856873\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.3985297502231897e-17\n", + "After adstock: 0.17647058823529416\n", + "After hill transform: 7.2007431059758e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0030652103\n", + "After adstock: 694336.3363985437\n", + "After hill transform: 0.7023004506230364\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98748886728\n", + "After adstock: 107925.3208222006\n", + "After hill transform: 0.9837646921856815\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161207832954e-08\n", + "After adstock: 0.17647060313645535\n", + "After hill transform: 7.200744793479926e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0025320048\n", + "After adstock: 694336.3358653382\n", + "After hill transform: 0.7023004505288741\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98920712451\n", + "After adstock: 107925.32254045784\n", + "After hill transform: 0.983764692855095\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.0515850550278193e-17\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0025320048\n", + "After adstock: 694336.3358653382\n", + "After hill transform: 0.7023004505288741\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98920712451\n", + "After adstock: 107925.32254045784\n", + "After hill transform: 0.983764692855095\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.0515850550278193e-17\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0025320048\n", + "After adstock: 694336.3358653382\n", + "After hill transform: 0.7023004505288741\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98920712451\n", + "After adstock: 107925.32254045784\n", + "After hill transform: 0.983764692855095\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.0515850550278193e-17\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0025320197\n", + "After adstock: 694336.3358653531\n", + "After hill transform: 0.7023004505288768\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98920712451\n", + "After adstock: 107925.32254045784\n", + "After hill transform: 0.983764692855095\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.0515850550278193e-17\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0025320048\n", + "After adstock: 694336.3358653382\n", + "After hill transform: 0.7023004505288741\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98920713941\n", + "After adstock: 107925.32254047274\n", + "After hill transform: 0.9837646928551008\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.0515850550278193e-17\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0025320048\n", + "After adstock: 694336.3358653382\n", + "After hill transform: 0.7023004505288741\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98920712451\n", + "After adstock: 107925.32254045784\n", + "After hill transform: 0.983764692855095\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161204363507e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0025320048\n", + "After adstock: 694336.3358653382\n", + "After hill transform: 0.7023004505288741\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98920712451\n", + "After adstock: 107925.32254045784\n", + "After hill transform: 0.983764692855095\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.0515850550278193e-17\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0025320048\n", + "After adstock: 694336.3358653382\n", + "After hill transform: 0.7023004505288741\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98920712451\n", + "After adstock: 107925.32254045784\n", + "After hill transform: 0.983764692855095\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.0515850550278193e-17\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0025320197\n", + "After adstock: 694336.3358653531\n", + "After hill transform: 0.7023004505288768\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98920712451\n", + "After adstock: 107925.32254045784\n", + "After hill transform: 0.983764692855095\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.0515850550278193e-17\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0025320048\n", + "After adstock: 694336.3358653382\n", + "After hill transform: 0.7023004505288741\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98920713941\n", + "After adstock: 107925.32254047274\n", + "After hill transform: 0.9837646928551008\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.0515850550278193e-17\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0025320048\n", + "After adstock: 694336.3358653382\n", + "After hill transform: 0.7023004505288741\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98920712451\n", + "After adstock: 107925.32254045784\n", + "After hill transform: 0.983764692855095\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161204363507e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0028290624\n", + "After adstock: 694336.3361623958\n", + "After hill transform: 0.7023004505813335\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98783304583\n", + "After adstock: 107925.32116637916\n", + "After hill transform: 0.9837646923197696\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0028290624\n", + "After adstock: 694336.3361623958\n", + "After hill transform: 0.7023004505813335\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98783304583\n", + "After adstock: 107925.32116637916\n", + "After hill transform: 0.9837646923197696\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0026741542\n", + "After adstock: 694336.3360074876\n", + "After hill transform: 0.7023004505539773\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98854959376\n", + "After adstock: 107925.32188292709\n", + "After hill transform: 0.9837646925989285\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 5.4837550328297235e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0026741542\n", + "After adstock: 694336.3360074876\n", + "After hill transform: 0.7023004505539773\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98854959376\n", + "After adstock: 107925.32188292709\n", + "After hill transform: 0.9837646925989285\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 5.4837550328297235e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0026020635\n", + "After adstock: 694336.3359353968\n", + "After hill transform: 0.7023004505412463\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98888305902\n", + "After adstock: 107925.32221639235\n", + "After hill transform: 0.9837646927288428\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 8.035771118033534e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0026020635\n", + "After adstock: 694336.3359353968\n", + "After hill transform: 0.7023004505412463\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98888305902\n", + "After adstock: 107925.32221639235\n", + "After hill transform: 0.9837646927288428\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 8.035771118033534e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0025687015\n", + "After adstock: 694336.3359020349\n", + "After hill transform: 0.7023004505353546\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98903737933\n", + "After adstock: 107925.32237071266\n", + "After hill transform: 0.9837646927889643\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.216787402303815e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0025687015\n", + "After adstock: 694336.3359020349\n", + "After hill transform: 0.7023004505353546\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98903737933\n", + "After adstock: 107925.32237071266\n", + "After hill transform: 0.9837646927889643\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.216787402303815e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0025687015\n", + "After adstock: 694336.3359020349\n", + "After hill transform: 0.7023004505353546\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98903737933\n", + "After adstock: 107925.32237071266\n", + "After hill transform: 0.9837646927889643\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.216787402303815e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0025687164\n", + "After adstock: 694336.3359020498\n", + "After hill transform: 0.7023004505353573\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98903737933\n", + "After adstock: 107925.32237071266\n", + "After hill transform: 0.9837646927889643\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.216787402303815e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0025687015\n", + "After adstock: 694336.3359020349\n", + "After hill transform: 0.7023004505353546\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98903739423\n", + "After adstock: 107925.32237072756\n", + "After hill transform: 0.98376469278897\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.216787402303815e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0025687015\n", + "After adstock: 694336.3359020349\n", + "After hill transform: 0.7023004505353546\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98903737933\n", + "After adstock: 107925.32237071266\n", + "After hill transform: 0.9837646927889643\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161203064443e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0025687015\n", + "After adstock: 694336.3359020349\n", + "After hill transform: 0.7023004505353546\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98903737933\n", + "After adstock: 107925.32237071266\n", + "After hill transform: 0.9837646927889643\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.216787402303815e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0025687015\n", + "After adstock: 694336.3359020349\n", + "After hill transform: 0.7023004505353546\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98903737933\n", + "After adstock: 107925.32237071266\n", + "After hill transform: 0.9837646927889643\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.216787402303815e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0025687164\n", + "After adstock: 694336.3359020498\n", + "After hill transform: 0.7023004505353573\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98903737933\n", + "After adstock: 107925.32237071266\n", + "After hill transform: 0.9837646927889643\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.216787402303815e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0025687015\n", + "After adstock: 694336.3359020349\n", + "After hill transform: 0.7023004505353546\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98903739423\n", + "After adstock: 107925.32237072756\n", + "After hill transform: 0.98376469278897\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.216787402303815e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0025687015\n", + "After adstock: 694336.3359020349\n", + "After hill transform: 0.7023004505353546\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98903737933\n", + "After adstock: 107925.32237071266\n", + "After hill transform: 0.9837646927889643\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161203064443e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0025450939\n", + "After adstock: 694336.3358784273\n", + "After hill transform: 0.7023004505311856\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98906991415\n", + "After adstock: 107925.32240324748\n", + "After hill transform: 0.9837646928016395\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.003346911402606e-17\n", + "After adstock: 0.17647058823529416\n", + "After hill transform: 7.2007431059758e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0025450939\n", + "After adstock: 694336.3358784273\n", + "After hill transform: 0.7023004505311856\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98906991415\n", + "After adstock: 107925.32240324748\n", + "After hill transform: 0.9837646928016395\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.003346911402606e-17\n", + "After adstock: 0.17647058823529416\n", + "After hill transform: 7.2007431059758e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0025450939\n", + "After adstock: 694336.3358784273\n", + "After hill transform: 0.7023004505311856\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98906991415\n", + "After adstock: 107925.32240324748\n", + "After hill transform: 0.9837646928016395\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.003346911402606e-17\n", + "After adstock: 0.17647058823529416\n", + "After hill transform: 7.2007431059758e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0025451088\n", + "After adstock: 694336.3358784422\n", + "After hill transform: 0.7023004505311883\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98906991415\n", + "After adstock: 107925.32240324748\n", + "After hill transform: 0.9837646928016395\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.003346911402606e-17\n", + "After adstock: 0.17647058823529416\n", + "After hill transform: 7.2007431059758e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0025450939\n", + "After adstock: 694336.3358784273\n", + "After hill transform: 0.7023004505311856\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98906992906\n", + "After adstock: 107925.32240326238\n", + "After hill transform: 0.9837646928016452\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.003346911402606e-17\n", + "After adstock: 0.17647058823529416\n", + "After hill transform: 7.2007431059758e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0025450939\n", + "After adstock: 694336.3358784273\n", + "After hill transform: 0.7023004505311856\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98906991415\n", + "After adstock: 107925.32240324748\n", + "After hill transform: 0.9837646928016395\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161223881125e-08\n", + "After adstock: 0.17647060313645535\n", + "After hill transform: 7.200744793479926e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0025450939\n", + "After adstock: 694336.3358784273\n", + "After hill transform: 0.7023004505311856\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98906991415\n", + "After adstock: 107925.32240324748\n", + "After hill transform: 0.9837646928016395\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.003346911402606e-17\n", + "After adstock: 0.17647058823529416\n", + "After hill transform: 7.2007431059758e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0025450939\n", + "After adstock: 694336.3358784273\n", + "After hill transform: 0.7023004505311856\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98906991415\n", + "After adstock: 107925.32240324748\n", + "After hill transform: 0.9837646928016395\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.003346911402606e-17\n", + "After adstock: 0.17647058823529416\n", + "After hill transform: 7.2007431059758e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0025451088\n", + "After adstock: 694336.3358784422\n", + "After hill transform: 0.7023004505311883\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98906991415\n", + "After adstock: 107925.32240324748\n", + "After hill transform: 0.9837646928016395\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.003346911402606e-17\n", + "After adstock: 0.17647058823529416\n", + "After hill transform: 7.2007431059758e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0025450939\n", + "After adstock: 694336.3358784273\n", + "After hill transform: 0.7023004505311856\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98906992906\n", + "After adstock: 107925.32240326238\n", + "After hill transform: 0.9837646928016452\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 3.003346911402606e-17\n", + "After adstock: 0.17647058823529416\n", + "After hill transform: 7.2007431059758e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0025450939\n", + "After adstock: 694336.3358784273\n", + "After hill transform: 0.7023004505311856\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98906991415\n", + "After adstock: 107925.32240324748\n", + "After hill transform: 0.9837646928016395\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161223881125e-08\n", + "After adstock: 0.17647060313645535\n", + "After hill transform: 7.200744793479926e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024270558\n", + "After adstock: 694336.3357603892\n", + "After hill transform: 0.7023004505103406\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98923258825\n", + "After adstock: 107925.32256592158\n", + "After hill transform: 0.9837646928650154\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.2778934983963954e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024270558\n", + "After adstock: 694336.3357603892\n", + "After hill transform: 0.7023004505103406\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98923258825\n", + "After adstock: 107925.32256592158\n", + "After hill transform: 0.9837646928650154\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.2778934983963954e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024270558\n", + "After adstock: 694336.3357603892\n", + "After hill transform: 0.7023004505103406\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98923258825\n", + "After adstock: 107925.32256592158\n", + "After hill transform: 0.9837646928650154\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.2778934983963954e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024270708\n", + "After adstock: 694336.3357604041\n", + "After hill transform: 0.7023004505103432\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98923258825\n", + "After adstock: 107925.32256592158\n", + "After hill transform: 0.9837646928650154\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.2778934983963954e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024270558\n", + "After adstock: 694336.3357603892\n", + "After hill transform: 0.7023004505103406\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98923260315\n", + "After adstock: 107925.32256593648\n", + "After hill transform: 0.9837646928650212\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.2778934983963954e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024270558\n", + "After adstock: 694336.3357603892\n", + "After hill transform: 0.7023004505103406\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98923258825\n", + "After adstock: 107925.32256592158\n", + "After hill transform: 0.9837646928650154\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.490116119612555e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024270558\n", + "After adstock: 694336.3357603892\n", + "After hill transform: 0.7023004505103406\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98923258825\n", + "After adstock: 107925.32256592158\n", + "After hill transform: 0.9837646928650154\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.2778934983963954e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024270558\n", + "After adstock: 694336.3357603892\n", + "After hill transform: 0.7023004505103406\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98923258825\n", + "After adstock: 107925.32256592158\n", + "After hill transform: 0.9837646928650154\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.2778934983963954e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024270708\n", + "After adstock: 694336.3357604041\n", + "After hill transform: 0.7023004505103432\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98923258825\n", + "After adstock: 107925.32256592158\n", + "After hill transform: 0.9837646928650154\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.2778934983963954e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024270558\n", + "After adstock: 694336.3357603892\n", + "After hill transform: 0.7023004505103406\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98923260315\n", + "After adstock: 107925.32256593648\n", + "After hill transform: 0.9837646928650212\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 2.2778934983963954e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024270558\n", + "After adstock: 694336.3357603892\n", + "After hill transform: 0.7023004505103406\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98923258825\n", + "After adstock: 107925.32256592158\n", + "After hill transform: 0.9837646928650154\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.490116119612555e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024351745\n", + "After adstock: 694336.3357685079\n", + "After hill transform: 0.7023004505117743\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98927743301\n", + "After adstock: 107925.32261076634\n", + "After hill transform: 0.9837646928824865\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.216787402303699e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024351745\n", + "After adstock: 694336.3357685079\n", + "After hill transform: 0.7023004505117743\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98927743301\n", + "After adstock: 107925.32261076634\n", + "After hill transform: 0.9837646928824865\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.216787402303699e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024351745\n", + "After adstock: 694336.3357685079\n", + "After hill transform: 0.7023004505117743\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98927743301\n", + "After adstock: 107925.32261076634\n", + "After hill transform: 0.9837646928824865\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.216787402303699e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024351894\n", + "After adstock: 694336.3357685228\n", + "After hill transform: 0.7023004505117769\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98927743301\n", + "After adstock: 107925.32261076634\n", + "After hill transform: 0.9837646928824865\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.216787402303699e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024351745\n", + "After adstock: 694336.3357685079\n", + "After hill transform: 0.7023004505117743\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98927744791\n", + "After adstock: 107925.32261078124\n", + "After hill transform: 0.9837646928824922\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.216787402303699e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024351745\n", + "After adstock: 694336.3357685079\n", + "After hill transform: 0.7023004505117743\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98927743301\n", + "After adstock: 107925.32261076634\n", + "After hill transform: 0.9837646928824865\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161203064443e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024351745\n", + "After adstock: 694336.3357685079\n", + "After hill transform: 0.7023004505117743\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98927743301\n", + "After adstock: 107925.32261076634\n", + "After hill transform: 0.9837646928824865\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.216787402303699e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024351745\n", + "After adstock: 694336.3357685079\n", + "After hill transform: 0.7023004505117743\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98927743301\n", + "After adstock: 107925.32261076634\n", + "After hill transform: 0.9837646928824865\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.216787402303699e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024351894\n", + "After adstock: 694336.3357685228\n", + "After hill transform: 0.7023004505117769\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98927743301\n", + "After adstock: 107925.32261076634\n", + "After hill transform: 0.9837646928824865\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.216787402303699e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024351745\n", + "After adstock: 694336.3357685079\n", + "After hill transform: 0.7023004505117743\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98927744791\n", + "After adstock: 107925.32261078124\n", + "After hill transform: 0.9837646928824922\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.216787402303699e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024351745\n", + "After adstock: 694336.3357685079\n", + "After hill transform: 0.7023004505117743\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98927743301\n", + "After adstock: 107925.32261076634\n", + "After hill transform: 0.9837646928824865\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161203064443e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0025504074\n", + "After adstock: 694336.3358837408\n", + "After hill transform: 0.702300450532124\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98916530583\n", + "After adstock: 107925.32249863916\n", + "After hill transform: 0.983764692838803\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0025504074\n", + "After adstock: 694336.3358837408\n", + "After hill transform: 0.702300450532124\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98916530583\n", + "After adstock: 107925.32249863916\n", + "After hill transform: 0.983764692838803\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 0.0\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024633993\n", + "After adstock: 694336.3357967327\n", + "After hill transform: 0.7023004505167586\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98924996897\n", + "After adstock: 107925.3225833023\n", + "After hill transform: 0.9837646928717868\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 6.959260702920755e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024633993\n", + "After adstock: 694336.3357967327\n", + "After hill transform: 0.7023004505167586\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98924996897\n", + "After adstock: 107925.3225833023\n", + "After hill transform: 0.9837646928717868\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 6.959260702920755e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024489177\n", + "After adstock: 694336.3357822511\n", + "After hill transform: 0.7023004505142012\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98926406025\n", + "After adstock: 107925.32259739358\n", + "After hill transform: 0.9837646928772765\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 8.117554853543774e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024489177\n", + "After adstock: 694336.3357822511\n", + "After hill transform: 0.7023004505142012\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98926406025\n", + "After adstock: 107925.32259739358\n", + "After hill transform: 0.9837646928772765\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 8.117554853543774e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024418714\n", + "After adstock: 694336.3357752048\n", + "After hill transform: 0.702300450512957\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98927091659\n", + "After adstock: 107925.32260424992\n", + "After hill transform: 0.9837646928799477\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 8.681141795783549e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024418714\n", + "After adstock: 694336.3357752048\n", + "After hill transform: 0.702300450512957\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98927091659\n", + "After adstock: 107925.32260424992\n", + "After hill transform: 0.9837646928799477\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 8.681141795783549e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024384357\n", + "After adstock: 694336.335771769\n", + "After hill transform: 0.7023004505123501\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98927425973\n", + "After adstock: 107925.32260759306\n", + "After hill transform: 0.9837646928812501\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 8.955945304939477e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024384357\n", + "After adstock: 694336.335771769\n", + "After hill transform: 0.7023004505123501\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98927425973\n", + "After adstock: 107925.32260759306\n", + "After hill transform: 0.9837646928812501\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 8.955945304939477e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024367648\n", + "After adstock: 694336.3357700981\n", + "After hill transform: 0.702300450512055\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98927588561\n", + "After adstock: 107925.32260921894\n", + "After hill transform: 0.9837646928818836\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.08959260908294e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024367648\n", + "After adstock: 694336.3357700981\n", + "After hill transform: 0.702300450512055\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98927588561\n", + "After adstock: 107925.32260921894\n", + "After hill transform: 0.9837646928818836\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.08959260908294e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024359495\n", + "After adstock: 694336.3357692829\n", + "After hill transform: 0.702300450511911\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98927667893\n", + "After adstock: 107925.32261001226\n", + "After hill transform: 0.9837646928821927\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.154802121898515e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024359495\n", + "After adstock: 694336.3357692829\n", + "After hill transform: 0.702300450511911\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98927667893\n", + "After adstock: 107925.32261001226\n", + "After hill transform: 0.9837646928821927\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.154802121898515e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024355552\n", + "After adstock: 694336.3357688886\n", + "After hill transform: 0.7023004505118415\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98927706256\n", + "After adstock: 107925.32261039589\n", + "After hill transform: 0.9837646928823421\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.186336473318291e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024355552\n", + "After adstock: 694336.3357688886\n", + "After hill transform: 0.7023004505118415\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98927706256\n", + "After adstock: 107925.32261039589\n", + "After hill transform: 0.9837646928823421\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.186336473318291e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024353649\n", + "After adstock: 694336.3357686982\n", + "After hill transform: 0.7023004505118079\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98927724778\n", + "After adstock: 107925.3226105811\n", + "After hill transform: 0.9837646928824143\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.201561937810995e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024353649\n", + "After adstock: 694336.3357686982\n", + "After hill transform: 0.7023004505118079\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98927724778\n", + "After adstock: 107925.3226105811\n", + "After hill transform: 0.9837646928824143\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.201561937810995e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024352771\n", + "After adstock: 694336.3357686105\n", + "After hill transform: 0.7023004505117924\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98927733317\n", + "After adstock: 107925.3226106665\n", + "After hill transform: 0.9837646928824475\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.208580273108302e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024352771\n", + "After adstock: 694336.3357686105\n", + "After hill transform: 0.7023004505117924\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98927733317\n", + "After adstock: 107925.3226106665\n", + "After hill transform: 0.9837646928824475\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.208580273108302e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024352771\n", + "After adstock: 694336.3357686105\n", + "After hill transform: 0.7023004505117924\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98927733317\n", + "After adstock: 107925.3226106665\n", + "After hill transform: 0.9837646928824475\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.208580273108302e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.002435292\n", + "After adstock: 694336.3357686254\n", + "After hill transform: 0.702300450511795\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98927733317\n", + "After adstock: 107925.3226106665\n", + "After hill transform: 0.9837646928824475\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.208580273108302e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024352771\n", + "After adstock: 694336.3357686105\n", + "After hill transform: 0.7023004505117924\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98927734807\n", + "After adstock: 107925.3226106814\n", + "After hill transform: 0.9837646928824534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.208580273108302e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024352771\n", + "After adstock: 694336.3357686105\n", + "After hill transform: 0.7023004505117924\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98927733317\n", + "After adstock: 107925.3226106665\n", + "After hill transform: 0.9837646928824475\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161203056238e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024352771\n", + "After adstock: 694336.3357686105\n", + "After hill transform: 0.7023004505117924\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98927733317\n", + "After adstock: 107925.3226106665\n", + "After hill transform: 0.9837646928824475\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.208580273108302e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024352771\n", + "After adstock: 694336.3357686105\n", + "After hill transform: 0.7023004505117924\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98927733317\n", + "After adstock: 107925.3226106665\n", + "After hill transform: 0.9837646928824475\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.208580273108302e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.002435292\n", + "After adstock: 694336.3357686254\n", + "After hill transform: 0.702300450511795\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98927733317\n", + "After adstock: 107925.3226106665\n", + "After hill transform: 0.9837646928824475\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.208580273108302e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024352771\n", + "After adstock: 694336.3357686105\n", + "After hill transform: 0.7023004505117924\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98927734807\n", + "After adstock: 107925.3226106814\n", + "After hill transform: 0.9837646928824534\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.208580273108302e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024352771\n", + "After adstock: 694336.3357686105\n", + "After hill transform: 0.7023004505117924\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98927733317\n", + "After adstock: 107925.3226106665\n", + "After hill transform: 0.9837646928824475\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161203056238e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024352771\n", + "After adstock: 694336.3357686105\n", + "After hill transform: 0.7023004505117924\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98927834074\n", + "After adstock: 107925.32261167407\n", + "After hill transform: 0.9837646928828401\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.208580273108302e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024352771\n", + "After adstock: 694336.3357686105\n", + "After hill transform: 0.7023004505117924\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98927834074\n", + "After adstock: 107925.32261167407\n", + "After hill transform: 0.9837646928828401\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.208580273108302e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024352771\n", + "After adstock: 694336.3357686105\n", + "After hill transform: 0.7023004505117924\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98927834074\n", + "After adstock: 107925.32261167407\n", + "After hill transform: 0.9837646928828401\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.208580273108302e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.002435292\n", + "After adstock: 694336.3357686254\n", + "After hill transform: 0.702300450511795\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98927834074\n", + "After adstock: 107925.32261167407\n", + "After hill transform: 0.9837646928828401\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.208580273108302e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024352771\n", + "After adstock: 694336.3357686105\n", + "After hill transform: 0.7023004505117924\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98927835564\n", + "After adstock: 107925.32261168897\n", + "After hill transform: 0.9837646928828458\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.208580273108302e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024352771\n", + "After adstock: 694336.3357686105\n", + "After hill transform: 0.7023004505117924\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98927834074\n", + "After adstock: 107925.32261167407\n", + "After hill transform: 0.9837646928828401\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161203056238e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024352771\n", + "After adstock: 694336.3357686105\n", + "After hill transform: 0.7023004505117924\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98927834074\n", + "After adstock: 107925.32261167407\n", + "After hill transform: 0.9837646928828401\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.208580273108302e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252819024\n", + "After adstock: 455904.4447504125\n", + "After hill transform: 0.9531672654247739\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024352771\n", + "After adstock: 694336.3357686105\n", + "After hill transform: 0.7023004505117924\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98927834074\n", + "After adstock: 107925.32261167407\n", + "After hill transform: 0.9837646928828401\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.208580273108302e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.002435292\n", + "After adstock: 694336.3357686254\n", + "After hill transform: 0.702300450511795\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98927834074\n", + "After adstock: 107925.32261167407\n", + "After hill transform: 0.9837646928828401\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.208580273108302e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024352771\n", + "After adstock: 694336.3357686105\n", + "After hill transform: 0.7023004505117924\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98927835564\n", + "After adstock: 107925.32261168897\n", + "After hill transform: 0.9837646928828458\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.208580273108302e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024352771\n", + "After adstock: 694336.3357686105\n", + "After hill transform: 0.7023004505117924\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98927834074\n", + "After adstock: 107925.32261167407\n", + "After hill transform: 0.9837646928828401\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 1.4901161203056238e-08\n", + "After adstock: 0.17647060313645532\n", + "After hill transform: 7.200744793479924e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024352659\n", + "After adstock: 694336.3357685993\n", + "After hill transform: 0.7023004505117905\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98927742752\n", + "After adstock: 107925.32261076085\n", + "After hill transform: 0.9837646928824844\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.208580273108302e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024352659\n", + "After adstock: 694336.3357685993\n", + "After hill transform: 0.7023004505117905\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98927742752\n", + "After adstock: 107925.32261076085\n", + "After hill transform: 0.9837646928824844\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.208580273108302e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.002435272\n", + "After adstock: 694336.3357686053\n", + "After hill transform: 0.7023004505117916\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98927792622\n", + "After adstock: 107925.32261125954\n", + "After hill transform: 0.9837646928826786\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.208580273108302e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.002435272\n", + "After adstock: 694336.3357686053\n", + "After hill transform: 0.7023004505117916\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98927792622\n", + "After adstock: 107925.32261125954\n", + "After hill transform: 0.9837646928826786\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.208580273108302e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024352748\n", + "After adstock: 694336.3357686081\n", + "After hill transform: 0.7023004505117919\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98927815251\n", + "After adstock: 107925.32261148584\n", + "After hill transform: 0.9837646928827668\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.208580273108302e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024352748\n", + "After adstock: 694336.3357686081\n", + "After hill transform: 0.7023004505117919\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98927815251\n", + "After adstock: 107925.32261148584\n", + "After hill transform: 0.9837646928827668\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.208580273108302e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.002435276\n", + "After adstock: 694336.3357686094\n", + "After hill transform: 0.7023004505117922\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98927825532\n", + "After adstock: 107925.32261158865\n", + "After hill transform: 0.9837646928828068\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.208580273108302e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.002435276\n", + "After adstock: 694336.3357686094\n", + "After hill transform: 0.7023004505117922\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98927825532\n", + "After adstock: 107925.32261158865\n", + "After hill transform: 0.9837646928828068\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.208580273108302e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024352766\n", + "After adstock: 694336.33576861\n", + "After hill transform: 0.7023004505117922\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98927830206\n", + "After adstock: 107925.32261163539\n", + "After hill transform: 0.983764692882825\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.208580273108302e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024352766\n", + "After adstock: 694336.33576861\n", + "After hill transform: 0.7023004505117922\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98927830206\n", + "After adstock: 107925.32261163539\n", + "After hill transform: 0.983764692882825\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.208580273108302e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024352769\n", + "After adstock: 694336.3357686102\n", + "After hill transform: 0.7023004505117924\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98927832341\n", + "After adstock: 107925.32261165674\n", + "After hill transform: 0.9837646928828333\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.208580273108302e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024352769\n", + "After adstock: 694336.3357686102\n", + "After hill transform: 0.7023004505117924\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98927832341\n", + "After adstock: 107925.32261165674\n", + "After hill transform: 0.9837646928828333\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.208580273108302e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.002435277\n", + "After adstock: 694336.3357686104\n", + "After hill transform: 0.7023004505117924\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98927833288\n", + "After adstock: 107925.32261166621\n", + "After hill transform: 0.9837646928828371\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.208580273108302e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.002435277\n", + "After adstock: 694336.3357686104\n", + "After hill transform: 0.7023004505117924\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98927833288\n", + "After adstock: 107925.32261166621\n", + "After hill transform: 0.9837646928828371\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.208580273108302e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024352771\n", + "After adstock: 694336.3357686105\n", + "After hill transform: 0.7023004505117924\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.9892783372\n", + "After adstock: 107925.32261167053\n", + "After hill transform: 0.9837646928828387\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.208580273108302e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024352771\n", + "After adstock: 694336.3357686105\n", + "After hill transform: 0.7023004505117924\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.9892783372\n", + "After adstock: 107925.32261167053\n", + "After hill transform: 0.9837646928828387\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.208580273108302e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024352771\n", + "After adstock: 694336.3357686105\n", + "After hill transform: 0.7023004505117924\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98927833917\n", + "After adstock: 107925.3226116725\n", + "After hill transform: 0.9837646928828395\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.208580273108302e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024352771\n", + "After adstock: 694336.3357686105\n", + "After hill transform: 0.7023004505117924\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98927833917\n", + "After adstock: 107925.3226116725\n", + "After hill transform: 0.9837646928828395\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.208580273108302e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024352771\n", + "After adstock: 694336.3357686105\n", + "After hill transform: 0.7023004505117924\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98927833996\n", + "After adstock: 107925.32261167328\n", + "After hill transform: 0.9837646928828397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.208580273108302e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024352771\n", + "After adstock: 694336.3357686105\n", + "After hill transform: 0.7023004505117924\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98927833996\n", + "After adstock: 107925.32261167328\n", + "After hill transform: 0.9837646928828397\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.208580273108302e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024352771\n", + "After adstock: 694336.3357686105\n", + "After hill transform: 0.7023004505117924\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98927834035\n", + "After adstock: 107925.32261167368\n", + "After hill transform: 0.98376469288284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.208580273108302e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 694,336.00\n", + "Adstocked value: 694,336.34\n", + "Saturated value: 0.7023\n", + "Final response: 100364.0607\n", + "Raw spend: 694336.0024352771\n", + "After adstock: 694336.3357686105\n", + "After hill transform: 0.7023004505117924\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 107,924.99\n", + "Adstocked value: 107,925.32\n", + "Saturated value: 0.9838\n", + "Final response: 66084.9198\n", + "Raw spend: 107924.98927834035\n", + "After adstock: 107925.32261167368\n", + "After hill transform: 0.98376469288284\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 0.00\n", + "Adstocked value: 0.18\n", + "Saturated value: 0.0000\n", + "Final response: 0.0000\n", + "Raw spend: 9.208580273108302e-18\n", + "After adstock: 0.17647058823529413\n", + "After hill transform: 7.200743105975797e-14\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "Optimization terminated successfully (Exit mode 0)\n", + " Current function value: -681289.8096871331\n", + " Iterations: 59\n", + " Function evaluations: 341\n", + " Gradient evaluations: 58\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 162,822.58\n", + "Adstocked value: 162,823.80\n", + "Saturated value: 0.4820\n", + "Final response: 260329.9391\n", + "Raw spend: 162822.57947435896\n", + "After adstock: 162823.80169658118\n", + "After hill transform: 0.48197027527710307\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 528,185.50\n", + "Adstocked value: 528,185.84\n", + "Saturated value: 0.6677\n", + "Final response: 95421.5958\n", + "Raw spend: 528185.50425\n", + "After adstock: 528185.8375833334\n", + "After hill transform: 0.6677154075591989\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 38,566.34\n", + "Adstocked value: 38,566.68\n", + "Saturated value: 0.8014\n", + "Final response: 53835.4882\n", + "Raw spend: 38566.34472435897\n", + "After adstock: 38566.678057692305\n", + "After hill transform: 0.8014150989450923\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 50,991.45\n", + "Adstocked value: 50,991.63\n", + "Saturated value: 0.9904\n", + "Final response: 27713.5216\n", + "Raw spend: 50991.45299358974\n", + "After adstock: 50991.629464177975\n", + "After hill transform: 0.990391482515571\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "tv_S Response Calculation:\n", + "Input spend: 455,903.22\n", + "Adstocked value: 455,904.44\n", + "Saturated value: 0.9532\n", + "Final response: 514840.8291\n", + "Raw spend: 455903.22252820514\n", + "After adstock: 455904.4447504274\n", + "After hill transform: 0.9531672654247783\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.99661465025\n", + "Gamma: 0.9827811442899999\n", + "Coefficient: 540136.9180599145\n", + "\n", + "ooh_S Response Calculation:\n", + "Input spend: 702,308.97\n", + "Adstocked value: 702,309.31\n", + "Saturated value: 0.7037\n", + "Final response: 100563.8566\n", + "Raw spend: 702308.9731968739\n", + "After adstock: 702309.3065302073\n", + "After hill transform: 0.7036985279021445\n", + "\n", + "Response calculation components:\n", + "Alpha: 0.586476964575\n", + "Gamma: 0.312751310775\n", + "Coefficient: 142907.5841433879\n", + "\n", + "print_S Response Calculation:\n", + "Input spend: 106,915.97\n", + "Adstocked value: 106,916.31\n", + "Saturated value: 0.9834\n", + "Final response: 66058.0690\n", + "Raw spend: 106915.97372978077\n", + "After adstock: 106916.3070631141\n", + "After hill transform: 0.983364981517662\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.63255794525\n", + "Gamma: 0.65250522615\n", + "Coefficient: 67175.53526533395\n", + "\n", + "search_S Response Calculation:\n", + "Input spend: 44,392.70\n", + "Adstocked value: 44,392.88\n", + "Saturated value: 0.9859\n", + "Final response: 27589.1803\n", + "Raw spend: 44392.700177498846\n", + "After adstock: 44392.87664808708\n", + "After hill transform: 0.9859479291770171\n", + "\n", + "Response calculation components:\n", + "Alpha: 2.77536249075\n", + "Gamma: 0.39767878267\n", + "Coefficient: 27982.390886217312\n", + "\n", + "Optimization Results Summary:\n", + "Initial total response: 54,191.37\n", + "Optimized total response: 437,300.54\n", + "Response lift: 706.96%\n" + ] + } + ], "source": [ "from robyn.allocator.constants import (\n", " SCENARIO_TARGET_EFFICIENCY, # Import this instead of SCENARIO_MAX_RESPONSE\n", @@ -398,9 +877683,52 @@ }, { "cell_type": "code", - "execution_count": null, + "execution_count": 14, "metadata": {}, - "outputs": [], + "outputs": [ + { + "name": "stdout", + "output_type": "stream", + "text": [ + "\n", + "Optimization Results Summary:\n", + "--------------------------------------------------\n", + "Model ID: 3_216_3\n", + "Scenario: target_efficiency\n", + "Use case: all_historical_vec + historical_budget\n", + "\n", + "Detailed Results:\n", + " Channel Initial Spend Optimized Spend Spend Change % \\\n", + "0 tv_S 16282.26 162822.58 900.0 \n", + "1 ooh_S 52818.55 528185.50 900.0 \n", + "2 print_S 3856.63 38566.34 900.0 \n", + "3 facebook_S 2141.53 2141.53 0.0 \n", + "4 search_S 5099.15 50991.45 900.0 \n", + "\n", + " Initial Response Optimized Response Response Lift % \n", + "0 506.10 260329.94 51338.53 \n", + "1 48934.06 95421.60 95.00 \n", + "2 626.02 53835.49 8499.66 \n", + "3 0.00 0.00 NaN \n", + "4 4125.20 27713.52 571.81 \n", + "\n", + "Optimization Parameters:\n", + "Total budget: Unconstrained (Target Efficiency Mode)\n", + "Bound multiplier: 3.0\n", + "\n", + "Constraint Violations:\n", + "Total allocation adjustment: 702,509.29\n" + ] + }, + { + "name": "stderr", + "output_type": "stream", + "text": [ + "/var/folders/gm/g5cpl7110m96nfd1qr1xwnwc0000gn/T/ipykernel_59121/1524984118.py:22: RuntimeWarning: invalid value encountered in divide\n", + " target_efficiency_result.dt_optimOut.optm_response_unit\n" + ] + } + ], "source": [ "## Step 4: Analyze Results\n", "print(\"\\nOptimization Results Summary:\")\n", @@ -456,9 +877784,34 @@ }, { "cell_type": "code", - "execution_count": null, + "execution_count": 15, "metadata": {}, - "outputs": [], + "outputs": [ + { + "name": "stdout", + "output_type": "stream", + "text": [ + "OptimOutData(channels=array(['tv_S', 'ooh_S', 'print_S', 'facebook_S', 'search_S'], dtype='" + ] + }, + "metadata": {}, + "output_type": "display_data" + }, + { + "data": { + "image/png": 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", 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+ "text/plain": [ + "
" + ] + }, + "metadata": {}, + "output_type": "display_data" + } + ], "source": [ "from robyn.visualization.allocator_visualizer import (\n", " AllocatorPlotter,\n",